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MYSALE Group

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FY2020 Annual Report · MYSALE Group
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MySale Group Plc 
Contents 
30 June 2020 

Corporate directory 
Strategic report 
Directors' remuneration report 
Directors' report 
Directors' responsibility statement 
Independent auditor's report 
Statement of profit or loss and other comprehensive income 
Balance sheet 
Statement of changes in equity 
Statement of cash flows 
Notes to the financial statements 

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MySale Group Plc 
Corporate directory 
30 June 2020 

Directors 

 Charles Butler - Independent Non-Executive Chairman 
 Carl Jackson - Executive Director and Chief Executive Officer 
Mats Weiss – Executive Director and Chief Financial & Operations Officer 
 Dow Famulak- Independent Non-Executive Director  
 Wally Muhieddine - Independent Non-Executive Director  

Head office  

 3/120 Old Pittwater Road, Brookvale, NSW 2100, Australia  

Company secretary 

 Prism Cosec Limited, Elder House, St Georges Business Park, 207 Brooklands Road, 
Weybridge, Surrey KT13 0TS 

Company number 

 115584 (Jersey) 

Registered office 

 Ogier House, The Esplanade, 44 Esplanade Street. Helier, JE4 9WG, Jersey 

Principal place of business 

 Australia: 3/120 Old Pittwater Road, Brookvale, NSW 2100 

Independent Auditor 

 BDO LLP, 55 Baker Street, London W1U 7EU.  

Solicitors 

 United Kingdom: Linklaters LLP, One Silk Street, London, EC2Y 8HQ 
 Australia: Clayton Utz, Level 15, 1 Bligh Street, Sydney, NSW 2000 
 Jersey: Ogier, Ogier House, The Esplanade, St. Helier, JE4 9WG 

Website 

 www.mysalegroup.com 

Nominated advisor and brokers  

 N+1 Singer, 1 Bartholomew Lane, London, EC2N 2AX 

Company registrars 

 Registrars and Transfer Agents 
 Neville Registrars Limited, Neville House, Steelpark Road, Halesowen B62 8HD 

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MySale Group Plc 
Strategic report 
30 June 2020 

This Strategic report for MySale Group Plc (‘MySale’ or the ‘company’) and its subsidiaries (collectively referred to as the 
‘Group’) is set out under the following main headings: 

1.  Financial and operating highlights 
2.  Chairman’s statement 
3.  Review of operations by the Chief Executive Officer 
4.  Financial review by the Chief Financial Officer 
5.  Principal risks and uncertainties 
6.  Corporate social responsibilities 
7.  People 
8.  Corporate governance 

Cautionary statement regarding forward looking statements 

This document contains certain forward-looking statements. These forward-looking statements include matters that are not 
historical facts or are statements regarding the company’s intentions, beliefs or current expectations concerning, among other 
things, the Group’s results of operations, financial condition, liquidity, prospects, growth, strategies, and the industries in which 
the  Group  operates.  Forward-looking  statements  are  based  on  the  information  available  to  the  directors  at  the  time  of 
preparation of this document and will not be updated subsequent to the issued of this document. The directors can give no 
assurance  that  these  expectations  will  prove  to  be  correct.  Due  to  inherent  uncertainties,  including  both  economic  and 
business risk factors underlying such forward-looking information, actual results may differ materially from those expressed 
or implied by these forward-looking statements. 

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MySale Group Plc 
Strategic report 
30 June 2020 

1.  Financial and operating highlights 

It has been a transformational year and MYSALE of today is very different from the MYSALE of last year. We have successfully 
recapitalized,  restructured,  and  repositioned  the  business  significantly  reducing  the  costs  base,  transforming  our  product 
margins and now operating on a profitable, cash generative and debt free basis.  

Our  platform  is  being  used  by  many  international  brands,  looking  to  take  advantage  of  our  ANZ  Southern  Hemisphere 
customer base and associated counter seasonal inventory opportunity. The Group is now in an excellent position to accelerate 
the execution of its Australia and New Zealand (ANZ) First Strategy, scaling the business with a restructured cost base which 
will deliver operational gearing flowing through to the bottom line.  
.  

Year to 30 June (A$ million) 

Revenue 
Gross Profit 

Gross Margin 
Underlying EBITDA* 

Reported loss before tax 

FY20 

131.0 
43.9 

33.5% 
(2.7) 

(3.4) 

FY19 

208.6 
52.4^ 

25.1% 
(18.8) 

(58.2) 

*Underlying  EBITDA  is  calculated  as  EBITDA  adjusted  for  certain  items  including  impairment  losses/reversals  related  to 
goodwill and receivables, share-based payments and unrealised foreign exchange loss/gain. Refer to note 6 for reconciliation 
to reported loss. 

^Delivery costs to customers for the year ended 30 June 2019 of A$33.8 million have been reclassified from Cost of sale of  
  goods to Selling and distribution expenses to be in line with the online retail industry 

Actions taken  

•  Raised A$23.3 million to repay and restructure existing bank facilities, leaving the Group bank debt free and with a 

net cash balance of A$6.7m, operating a negative working capital model.  

•  Substantial improvement to gross margin, which increased by 8.4% points to 33.5% (FY19 25.1%) 
•  Completed the cost reduction programme established as part of the restructure and repositioning, with the cost base1 
reduced by 48.1% to A$50.2m (FY19 A$96.7m) and rightsizing of the headcount to 123 Full Time Equivalents (‘FTEs’) 
as of 30 September 2020 (FY19: 307) 

•  Strengthened the management and board with the appointments of Mats Weiss as Chief Financial and Operations 

Officer and two new Non-Executive Directors 

•  Developed MYSALE Solutions the Groups proprietary end-to-end technology and operating platform.  
•  Continued the staged exit of aged own-buy inventory in line with management expectations.  
•  Closure  of  the  UK  and  US  warehouses  and  relocation  of  the  Australian  Fulfilment  Centre  which  has  delivered 

significant cost reductions and improved efficiencies (started in FY19 and was completed in FY20).     

•  Launching MYSALE Way a new operational purpose for the Group resulting in improved customer satisfaction scores. 

Post financial year end  

•  Raised A$9.3m from entities associated with both founders as well as the former CEO of Catch.co.au who 

successfully built Catch.com.au into one of Australia’s most successful online retailers.   

•  Further Strengthened the management team through the appointment of a new Head of Buying, Head of Marketing 

and Head of Customer.  
Increased the number of new international partners. Total active partners 982. 

• 

1 Cost base is total expenses less depreciation & amortisation 

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MySale Group Plc 
Strategic report 
30 June 2020 

2.  Chairman’s statement 

I am pleased to say that the last quarter of the financial year was both profitable and cash flow positive. The company is highly 
focused on the high growth ANZ e-commerce market with the right size cost base and a strong management team with which 
to deliver future growth. 

Throughout the year we have actioned all the key strategic initiatives we set out as part of our restructure and refocus of the 
business. The opportunity we face is big and the team have all pulled together to transform the business into an inventory 
light e-commerce technology platform for brand and retail partners both domestic and international to access customers in 
ANZ. 

Like every other company we have faced challenges brought about by the COVID-19 pandemic and our number one priority 
has been to adapt our working practices to ensure the welfare of our employees. The world of e-commerce has changed off 
the back of the pandemic and it has caused the structural shift from physical retail to online to accelerate significantly with 
many people shopping online for the first time. I believe this change is here to stay and e-commerce will continue to see strong 
continued growth for a long time to come. 

During the year we closed our UK operations to refocus on the ANZ market. We also strengthened our balance sheet by 
raising equity and paying off our debt leaving the Group debt free and cashflow positive (Q4 FY20).  We have made changes 
to our business enabling us to work more efficiently with a lower cost base and in-turn these changes have led to an improved 
quality of revenue and  jump in gross margin to 33.5% (FY19 25.1%). This strengthening of the margin has continued to into 
the current year. 

Trading in the current year has started well and with the continued focus on customer experience and providing brands and 
retailers with a world class platform to access that customer, we are excited about the journey ahead. 

_____________________________ 
Charles Butler 
Chairman 
25 November 2020 

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MySale Group Plc 
Strategic report 
30 June 2020 

3.  Review of operations by the Chief Executive Officer 

A recapitalized, restructured and repositioned business with firm foundations for future growth 
Last  year’s  strategic  review  concluded  that  the  Group  needed  to  reduce  its  costs,  generate  cash  by  selling  down  excess 
inventory and execute its ANZ First Strategy. I am pleased to report that we have completed all these actions and we now 
have a recapitalized, restructured, and repositioned business operating a world class platform providing unique solutions for 
our retail and brand partners.  

Year to 30 June (A$ million) 

Revenue 
Gross Profit 
Underlying EBITDA(*) 
Depreciation and Amortisation 
Interest 
Reported loss before tax 

FY20 

131.0 
43.9 
(2.7) 
7.5 
(0.4) 
(3.4) 

FY19 

208.6 
52.4^ 
(18.8) 
6.9 
(0.5) 
(58.2) 

*Underlying  EBITDA  is  calculated  as  EBITDA  adjusted  for  certain  items  including  impairment  losses/reversals  related  to 
goodwill and receivables, share-based payments and unrealised foreign exchange loss/gain. Refer to note 6 for reconciliation 
to reported loss. 

^Delivery costs to customers for the year ended 30 June 2019 of A$33,831,000 have been reclassified from Cost of sale of  
  goods to Selling and distribution expenses to be in line with the online retail industry 

Whilst we have made substantial progress over the year, it has undoubtedly been a period of unprecedented challenges, and 
the environment that MySale operates in today is also very different from the environment MySale operated in last year.  

COVID-19 
Since  the  onset  of  the  pandemic  we  have  closely  followed  government  guidance  on  safe  working  practices  for  all  our 
employees, which remains our top priority. To date, colleagues who are able to work from home are doing so. Where this in 
not possible,we have put in place social-distancing procedures for our office an warehouse team.  To date, we have not had 
any major operational business disruption as a result of these measures, and I am proud of the way that MYSALE has met 
this challenge head on,  putting our duty to our stakeholders to act as a responsible business at the heart of our approach.Like 
most businesses, we have experienced some minor operational issues during this period of uncertainty, including the supply 
of inventory and reliability of international shipping, though we have carefully managed these challenges to ensure business 
continuity. The flexibility of our business model has been key here, allowing us to adapt quickly. In response to the pandemic, 
we  sourced  more  product  locally  to  ensure  we  remained  relevant,  while  pivoting  into  complimentary  categories  including 
homewares, activewear and leisurewear to meet customer demand from the growing work from home market. Our inventory 
light platform allowed us to react quickly in line with this evolving trend ensuring we have the right merchandise mix. 

Whilst the duration, severity and long-term impact of the pandemic remain unknown, we believe that there are a number of 
opportunities for Mysale as a result of our unique operating model. We have already seen an accelerated shift in consumer 
spending from physical retail to online; a trend which we expect will continue long after the pandemic is offer. There are also 
signs that COVID-19 has further strengthened the ANZ off-price channel2, particularly online. 

MySale is well positioned to take advantage of these long-term trends. 

Progress against strategic initiatives 
While there have been some operational benefits to the Group as a result of widespread supply chain disruption across the 
global retail industry due to COVID 19, we had already made significant progress against our strategic initiatives as we entered 
our final quarter. This included a great deal of work to ensure we had the right financial and organizational structures to fulfil 
our ambitions. 

Executing against our ANZ First strategy3 required focus, making decisions at pace in order to resolve legacy issues, while 
prioritising some goals in favour of others. This meant we had to become a much smaller and nimble company with solid 
foundations before we could start to grow again.  

2 Off-price is a trading format based on discount pricing 
3 Refer to page 16 for ANZ First Strategy 

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MySale Group Plc 
Strategic report 
30 June 2020 

We completed the cost reduction programme in the period, as outlined in the strategic review, including a significant reduction 
in  fixed  overheads  and  international  freight,  while  reducing  the  Groups  headcount  from  307  in  FY19  to  170  in  FY20.  The 
Group’s cost base4 has been significantly reduced to A$50.2 million (FY19: A$96.7 million). 

The restructuring of our supply chain and decisive cost control measures put in place are now benefiting the Group, more than 
offsetting the reduction in revenues for the period (see page 10 for detail). We have rightsized the business and have been 
able to leverage the benefits of closing our UK and US warehouses and offices, reducing the headcount and centralising the 
Group structure into ANZ.  

We  are  confident  that  the  decisive  action  taken  to  recapitalise,  restructure  and  reposition  the  business  have  left  us  in  a 
stronger, more resilient position. Our underlying EBITDA loss improved from A$18.8 million to A$2.7 million, with profitable 
trading during the final quarter. We exited FY20 with substantially less inventory, having increased the cadence of own-buy 
promotional activity. 

Although revenues have declined, the quality of revenues have improved with substantial improvements to our gross margin, 
which increased to 33.5% [FY19: 25.1%]. We anticipate further improvement in gross margin during FY21. 

We have also made significant progress in selling down aged owned inventory which will continue albeit at a reduced rate into 
FY21. In FY19, as a result in the changes to the Australian GST legislation, we restructured the supply chain and closed the 
UK and US warehouses which had an immediate negative impact on revenues. However, during the period we made good 
progress in re-engaging and renegotiating the commercial contracts with our international partners which  allows us to provide 
them with either a direct shipment or third party freight solution ensuring they have an efficient counter seasonal solution for 
their excess inventory.   

Cash and Working capital 

In September 2019 we raised A$23.3 million to repay and restructure existing bank facilities, leaving the Group debt free and 
with a cash balance of A$6.7 million.  

The business is now operating a negative working capital model where it is able to generate cash quickly by selling products 
to customers before it has to pay its suppliers, reducing the cash risk on the Group’s operating results and financial condition. 

Post year- end we also raised A$9.3m from entities associated with both founders as well as the former CEO of Catch.com.au 
who built that business into one of Australia’s most successful online retailers. The net proceeds will be used to expand and 
develop the Company’s marketplace platform, as well as take advantage of excess inventory available around the world, to 
continue to improve the brand and inventory mix.  

Cash generation and conservation was a key focus for us in FY20. Strict working capital management and the conversion into 
cash of the aged inventory resulted in a strong cash flow performance.  

Going forward the Group has the right cost base, aligned to the new simplified business, to ensure future profitability. We are 
able to scale the revenue, leveraging efficiencies, with increased margins on a stable cost base. 

A repositioned business 

ANZ First Strategy and Partner Programme  
Focusing on our ANZ First Strategy and developing our inventory light marketplace platform will further allow the Group to 
leverage operational efficiencies.  

In line with our Platform Strategy, we have developed and launched MYSALE Solutions which is the engine of the business, 
providing Partner and Wholesale Solutions supported by three key service pillars: Technology, Operations and Data.  

•  Technology:  Our  proprietary  technology  platform  provides  a  modern,  flexible  and  highly  scalable  solution  that  is 
designed to support the culture of continuous improvement, enabling us to react to partner requirements quickly. The 
platform capabilities are optimized to support our unique partner solutions effectively.  

•  Data:  Our  Proprietary  data  platform  provides  in-depth  analytics  with  real  time  business  intelligence  tools  enabling 

MYSALE and our partners to respond quickly to data insights.  

4 Cost base is total expenses less depreciation & amortisation 

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MySale Group Plc 
Strategic report 
30 June 2020 

•  Operations:  We  offer  our  partners  access  to  the  MYSALE  Fulfillment  centers  which  provide  them  with  flexibility, 

scalability and access to international customers.  

We  pride  ourselves  on  offering  flexible  solutions  for  our  partners.  We  will  continue  to  scale,  at  pace,  the  number  of  new 
partners  selling  on  the  platform,  focusing  on  delivering  a  daily  discovery  experience  for  discounted  fashion,  beauty,  and 
homeware products to our customers.   
•  3RD Part Partner Programme   
•  Wholesale Programme – Own Stock  

Own-stock  inventory  delivers  significantly  higher  margins  and  an  improved  level  of  customer  satisfaction.  While  we  will 
increase the amount of In-Stock inventory, we will not repeat the mistakes of the past and have adopted a “test and repeat 
strategy”; buying width and not depth of product, thereby allowing us to turn the inventory very quickly.  

In final quarter, over 85% of our revenue was delivered from our 3rd party platform partners compared to 2.9% from our “test 
and repeat” own stock inventory.  

We are already making good progress scaling the amount of own-stock product and brands which represented 7.8% of sales 
in Q1 of the new financial year.      

MYSALE Solutions resonates well with our UK and US partners as it provides them with a perfect counter seasonal platform 
solution to what has been a very difficult trading period due to Covid-19. We have faced some challenges securing inventory, 
due to key staff at retail partners being furloughed, while we have also experienced an increase in international freight costs 
due to reduced global air freight capacity.  

As  we  enter  FY21  more  UK  and  US  brands  are  now  working  on  the  MySale  platform  as  we  provide  an  efficient  counter 
seasonal solution for their excess inventory. 

The business will scale with a different cost base structure, as historically the fixed costs were too high relative to the variable 
costs and revenue growth. At its peak, in FY18, our fixed annual cost base was A$39.7m of which the UK and US overhead 
base  was  A$11.9m  and  did  not  deliver  operational  leverage.  As  part  of  the  strategic  review  we  closed  our  UK  and  US 
warehouse, exited our UK business and relocated the management team back to ANZ which has already delivered material 
benefits with our fixed cost base now reduced to A$15.8m in FY20. 

The Market Opportunity  
The Facts:  

•  Australian eCommerce April online retail spend: 17.2% 5 
•  New Zealand online retail spend: 9.8%6 

Both markets significantly lag the UK [30%7] and US [22%8] eCommerce online retail spend.  

Original industry forecasts were that by 2025 online shopping would account for 16-18%5 of total retail spend. However, since 
the onset of the COVID-19 pandemic it is anticipated that this will accelerate significantly. 

For our customers, our mission is to offer a daily discovery experience for discounted fashion, home and beauty brands; a 
place that our customers check every day before buying for themselves, family or friends.     

For our retail and brand partners we continue to provide an efficient platform solution to accelerate their sales of previous 
seasons and excess current season merchandise. For our international partners it is an even more compelling solution as it 
allows them to take advantage of the counter seasonal opportunity selling into ANZ while not disrupting their core market.  

This presents the opportunity for Mysale to continue targeting large pool of international supplier who will be interested in the 
counter seasonal opportunity as well as growing ANZ market. 

5 https://auspost.com.au/content/dam/auspost_corp/media/documents/2020-ecommerce-industry-report.pdf 
6 https://thefulldownload.co.nz/ 
7 https://www.ben-evans.com/benedictevans/2020/8/18/the-ecommerce-surge 
8 https://www.ben-evans.com/benedictevans/2020/8/18/the-ecommerce-surge 

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MySale Group Plc 
Strategic report 
30 June 2020 

The MySale Way  
We have developed and launched The MySale Way, a new operational purpose for the Group that is encapsulated in the 
following core principles: Customer and Partners First, Entrepreneurial Thinking, Opportunities not Problems, Earn Trust, keep 
it Simple and Operate at Pace.  

We aim to embed The MySale Way within the organization, to build a company culture that challenges everyone to operate 
at pace and think bigger putting our Customers and Partners First. 

We have been very disciplined with our suppliers as we increase the focus on the customer experience and are already seeing 
improvements in our customer satisfaction scores driven by improved data and management focus. While there is still work 
to do, we are confident this will continue to improve.   

Board and Management Changes 
During the period, there have been a number of changes to the senior management team, including the appointment of  Mats 
Weiss as new Chief Financial & Operations Officer and two new Non-Executive Directors. Subsequent to the year end, the 
management team has been strengthened through the appointment of a new Head of Buying, Head of Marketing, Head of 
Customer as well a number of appointments that have enhanced the buying teams.     

Current Trading and Future Outlook  
I am very proud of what our team has achieved this year. As a business, we finished FY20 in a strong position and in far better 
shape than when we started it, as the actions taken from the strategic review flowed into our financial results. 

The Group is now operating on a cash generative and debt free basis following the post year end capital raise with  cash 
balances of A$15.9 million as 31st October 2020 and further improvements to our gross margin during the first quarter of the 
new financial year.  

While the Board is conscious of the ongoing uncertainty and operational risk caused by COVID-19 pandemic, for both our 
business and the global retail industry as a whole, it is pleasing to see the Group's  strong trading momentum and increased 
interest from international partners in our unique offering has continued into the new financial year. 

We have built a highly scalable low-cost business model and are now in a position where we can grow our business and 
execute our strategy as an off-price specialist, with a clear customer offering built around MySale Solutions. Our talented team 
is now re-focused on delivering growth through scaling our Partner Program and increasing the amount of high margin own 
inventory stock to deliver operational leverage as we further accelerate the ANZ First Strategy.  

_____________________________ 
Carl Jackson 
Chief Executive Officer 
25 November 2020 

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MySale Group Plc 
Strategic report 
30 June 2020 

Financial review by the Chief Financial Officer 

FY20 has truly been a transformational year where we have exited non-core businesses, delivered a step-change in working 
capital and materially improved profitability. We have a continued focus on reducing our overall cost base, and during the 
financial year 2020 we have decreased operating expenses by 48.1%, to A$52.2m (FY19: A$96.7m).  
The Inventory position on June 30, 2020 was A$2.8m, down A$13.2m vs. prior year (FY19: A$16.0m) due to transitioning the 
business to an inventory-light platform by selling down the aged ownbuy stock. 
The business is now debt free and with a net cash balance of A$6.7m, operating a negative working capital model. 

Revenue and gross profit^  
For the year ended 30 June 2020 Group revenue decreased by 37.2% to A$131.0 million (FY19: A$208.6 million) and gross 
profit decreased, by 16.2%, to A$43.9 million (FY19: A$52.4 million). Gross margin has increased in FY20 by 8.4ppt, to 33.5%.  

Executing against our ANZ First strategy required focus, making decisions at pace in order to resolve legacy issues, while 
prioritising some goals in favour of others. This meant we had to become a much smaller and nimble company with solid 
foundations before we could start to grow again. We have also made significant progress in selling down aged owned inventory 
which will continue albeit at a reduced rate into FY21. In FY19, as a result of the changes to the Australian GST legislation, 
we  restructured  the  supply  chain  and  closed  the  UK  and  US  warehouses  which  had  an  immediate  negative  impact  on 
revenues. 

The gross margin has continuously improved throughout the financial year ending the overall gross margin at 33.5% (FY19: 
25.1%),  this  is  a  trend  that  has  continued  into  the  first  quarter  in  FY21.  This  is  a  result  of  focusing  on  core  revenue  with 
stronger margins and holding our suppliers responsible for key KPI’s. 

Further to that, we have managed to decrease our freight costs as a share of revenue from 12.8% in the first quarter to 9.8% 
in Q4. 

Operating expenses  
The  operating  expenses  reduced  by  48.1%  to  A$50.2  million  (FY19:  A$96.7  million).  In  the  FY20,  the  group  received  a 
government COVID-19 grant of A$0.9m. 

The  significant  reduction  of  operating  expenses  has  been  achieved  through  automation  and  simplification  of  processes, 
closing of UK & US warehouses and relocation of the Australian Fulfilment Centre.  

Variable costs have decreased in line with revenue, whilst we have successfully reduced the fixed costs share of revenue 
from 13.6% in FY19 to 12.1% in FY20. The reduction of fixed costs is a result of aligning the structure to fit the ANZ First 
Strategy, operating on an inventory light model. Headcounts have been reduced from 307 in FY19 to 170 in FY20.  

Profit/loss before tax  
The reported loss before tax for the year is A$3.4 million (FY19: A$58.2 million loss). This reported loss is after the inclusion 
of a number of one-off and non-cash items such as debt forgiveness and net foreign currency gain.  

Profit/loss after tax and earnings per share 
The reported loss after tax for the year is A$3.6 million (FY19: A$69.3 million loss). This reported loss for the prior year 2019 
is after the inclusion of a number of one-off and non-cash items which are shown in more detail in note 6 to the financial 
statements in order to provide greater insight as to the underlying profitability of the Group. 

Note 38 to the financial statements shows the detailed calculations of basic loss per share for the financial year which after 
tax was 0.53 cents per share loss (FY19: 44.92 cents loss) and was 0.41 cents loss (FY19: 12.21 cents loss) on underlying 
EBITDA. 

Taxation 
The group has recorded a tax expense of A$0.2 million for the year (FY19:A$11.1 million expense). Further detail of the tax 
expense is provided in note 9 to the financial statements. The Group has A$103.6 million (FY19: A$83.9 million) of carried 
forward tax losses that may be available to use for further offset. A deferred tax asset is only recorded where it is probable 
that these losses will be recoverable. 

Balance sheet, cash and working capital 
The Group’s closing cash balance was A$6.7 million (FY19: A$0.8 million) and a borrowing of A$nil (FY19: A$18.4 million). 
The Group finalised a share placement of 640.4 million shares for A$23.3 million in September 2019. As part of the share 

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MySale Group Plc 
Strategic report 
30 June 2020 

placement, the Group agreed with its financier Hong Kong and Shanghai Banking Corporation Plc (‘HSBC’) to extinguish all 
borrowing  facilities,  Corporate  Guarantees  and  Indemnities  with  a  repayment  of  A$10.9  million.  As  part  of  this  repayment 
HSBC agreed to provide the Group with a debt forgiveness amount of A$7.7 million. After these actions the business is debt 
free. 

Capital  investment  was  reduced  on  prior  year  investment  levels  as  we  focused  on  conserving  cash  and  prioritizing  the 
development projects in line with the business priorities. Whilst the majority of the capex is allocated to technology the business 
did relocate its warehouse which accounted for 37.5% of capital expenditure. Total capital expenditure was A$2.6m (FY19 
A$5.0m). No impairment was considered necessary. 

Trade & Other Receivables has been reduced to A$4.1m (FY19: A$10.0m) as a result of exiting the wholesale business and 
scaling down the share of business on Ourpay, the Groups owned BNPL solution. 

Inventory value was recognised at the year-end as A$2.8 million (FY19: A$16.0 million). The significant decrease is a result 
of the continued focus on the ANZ First Strategy and developing our inventory light platform and successfully reducing the 
aged own-buy inventory. 

Trade and other payables have also been significantly reduced, from A$33.0m in FY19 to A$19.0m in FY20. Trade payables 
has reduced as a natural consequence of revenue declining and the company being in a stronger cash position. 

Post the FY20 year-end closing, the group raised A$9.1 million from entities associated with both founders as well as the 
former CEO of Catch.com.au who successfully built that business into one of Australia’s most successful online retailers.   

Banking facilities 
Subsequent  to  the  refinancing  the  Group  are  no  longer  relying  on  trade  and  overdraft  financing  to  support  the  business 
operations. The sell down of ‘ownbuy’ inventory and the transition to an inventory light business model has reduced the overall 
reliance on external financing to support inventories and other working capital requirements. 

Underlying basis 
As noted above the Group manages its operations by looking at the underlying EBITDA which excludes the impact of a number 
of one-off and non-cash items of a non-trading nature as this, in the Board’s opinion, provides a more representative measure 
of the Group’s performance.  

Year to 30 June (A$ million) 

   FY20 

      FY19 

Reported loss before tax 

(3.4) 

(58.2) 

Interest 
Depreciation 
Impairment of goodwill 
(Recovery) / Impairment of receivables  
Net gain on Cocosa websites 
Debt forgiveness 
Share based payments 
Reorganisation 
Non-trading one-off costs 
Unrealised foreign exchange (gain)/loss 
Inventory write down 

0.4 
7.5 
- 
(1.5) 
- 
(7.7) 
0.3 
1.8 
(0.3) 
(0.7) 
0.9 

0.5 
6.9 
2.8 
6.8 
(2.7) 
- 
(1.0) 
2.5 
3.1 
1.6 
18.9 

Underlying EBITDA* 

(2.7) 

(18.8) 

*Underlying  EBITDA  is  calculated  as  EBITDA  adjusted  for  certain  items  including  impairment  losses/reversals  related  to 
goodwill and receivables, share-based payments and unrealised foreign exchange loss/gain. 
^Delivery costs to customers for the year ended 30 June 2019 of A$33.8 million have been reclassified from Cost of sale of  
  goods to Selling and distribution expenses to be in line with the online retail industry 

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Key performance indicators 
The Group manages its operations through the use of a number of key performance indicators (‘KPI’s’) including revenue 
growth, gross margin %, Underlying EBITDA. 

_____________________________ 
Mats Weiss 
Chief Financial Officer 
25 November 2020 

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4.  Principal risks and uncertainties 

The management of the business and the execution of the Group’s strategies are subject to a number of risks which could 
adversely  affect  the  Group’s  future  development.  The  following  is  not  an  exhaustive  list  or  explanation  of  all  risks  and 
uncertainties associated with the Group, but those considered by management to be the principal risks: 

Product inventory  
The  Group  requires  a  continuous  source  of  inventory,  from  existing  suppliers  or  new  suppliers,  at  appropriate  prices,  on 
appropriate terms, in a timely manner and/or in sufficient volume. A key driver for the Group’s success is its ability to source 
product from a wide variety of brands, styles, categories and product types at discounted prices. The Group does not have 
contractual assurances of continued supply, pricing or access to new products from existing suppliers. However, the Group 
maintains strong relationships with suppliers and provide them with an effective mechanism to distribute their products. To 
maintain its reputation, the Group depends on suppliers to provide high quality, genuine, product merchandise that meets with 
members’ expectations. If the  Group is unable to continue to source such products, member engagement and purchases 
would  likely  reduce  while  costs  increase  and  as  a  result,  the  Group’s  operating  results  and  financial  condition  could  be 
adversely affected. 

Membership base 
The Group needs to attract new ‘active’ members, in sufficient numbers. In order to expand its membership base, the Group 
is  appealing  to  members  who  have  historically  used  other  methods  to  purchase  products,  such  as  in-store,  retailers’  own 
websites or the websites of the Group’s competitors. The ‘flash sale’ model (the flash sale model is a discount or promotion 
that is offered for a short period of time for a limited selection of stock at heavily discounted prices) operated by the Group 
needs to continue to be successful. The Group’s strategies require existing members to make repeat  purchases from the 
Group. The Group’s current ‘lapsed client strategy’ uses personalised emails, vouchers and prompting emails to attempt to 
re-engage members to purchase product regularly. If these strategies fail, the Group’s membership base may be reduced 
which could have an adverse effect on the Group’s operating results and financial condition. 

Coronavirus (COVID-19) pandemic 
The World Health Organisation declared COVID-19 as a pandemic in March 2020. The pandemic has and continues to 
cause significant disruption to businesses and world economics with Governments placing restrictions on movement of 
individuals and trade. 

The Group’s performance is subject to global economic conditions, which included the impact of COVID-19 pandemic. 
Deterioration in these conditions may reduce consumer spending. Adverse economic changes in any of the regions in which 
the Group sells its products could reduce consumer confidence and could negatively affect sales and have an adverse effect 
on the Group's operating results and financial condition. To date the COVID-19 pandemic has not materially impacted the 
Group’s business. 

Cost efficiencies  
The Group targets a ‘cost per acquisition’ (‘CPA’) that is acceptable based on the expected member value and the Group’s 
likelihood  of  recovering  the  acquisition  costs.  Increasing  the  Group’s  membership  base  is  necessary  to  avoid  the  Group 
incurring significantly higher marketing expenses and as a result, higher CPA, which could have an adverse effect on the 
Group’s operating results and financial condition. 

Cash 
The  management  of  the  Group’s  cash  is  of  fundamental  importance.  The  Group  maintains  all  cash  balances  with  large, 
appropriately  capitalised,  international  financial  institutions.  The  Group  relies  on  access  to  its  cash  in  order  to  trade 
successfully and restrictions to such access could have a material and adverse effect on the Group’s financial condition and 
financial results. The move to an inventory light strategy means the business now operates on a negative working capital 
model where the business is able to generate cash quicky by selling products to customers before it has to pay its suppliers, 
reducing the cash risk on the Group’s operating results and financial condition. 

Financial risks 
The Group's activities expose it to a variety of financial risks: market risk, credit risk and liquidity risk. The Group's overall risk 
management program focuses on the unpredictability of financial markets and seeks to minimise potential adverse effects on 
the financial performance of the Group. The key financial risks are detailed in note 31 to the consolidated financial 
statements. Failure to manage financial risks could have an adverse effect on the Group. 

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Competition and sales model 
Competitive pressures, changes in product and fashion and hence consumer demand are continuing risks which could result 
in the loss of sales. The Group manages this risk by the continuous sourcing of new products, adding new sales categories 
and marketing to stimulate member interest and by maintaining strong relationships with its members. 

If members cease to find the flash sale model shopping experience fun, entertaining and good value, or otherwise lose interest 
in shopping in this manner, the Group’s member base and buying patterns may decline and could negatively affect net sales 
and have an adverse effect on the Group’s operating results and financial condition. 

The Group does not take delivery of products from a large number of suppliers until after it has been ordered by members 
and therefore delivery times may be longer than some other competitors. If the Group seeks to decrease delivery times in 
order to tackle the competition and meet member demand, additional shipping costs are likely to be incurred. These costs 
may not be able to be passed on in full or at all to members. 

Changes in indirect tax rules 
Changes in local indirect tax, such as sales taxes, good and services tax and value-added taxes, and duty treatment in any 
of the markets in which the Group operates could have an impact on the sales of products in those markets. Such changes 
could reduce the attractiveness of the Group’s sales offering and have a material and adverse effect on the Group’s financial 
condition and financial results. 

Technology 
The  Group’s  Information  Technology  (‘IT’)  systems  are  integral  to  its  operations.  The  technology  supports  the  Group’s 
websites  and  mobile  applications,  logistics  management,  product  information  management,  administration  management 
systems, security systems and third-party data centre hosting facilities. If the IT systems do not function properly there could 
be system disruptions, corruptions in databases or other electronic information, delays in sales events, delays in transaction 
processing,  website  slowdown  or  unavailability,  loss  of  data  or  the  inability  to  accept  and  fulfil  member  orders  which,  if 
sustained or regular, could adversely affect the Group’s business, operating results and financial condition.  

Data security and data privacy 
The Group’s business is highly dependent on engaging with members via daily emails and app notifications. These inform 
members of the day’s sales events, prompting them to visit the relevant website or mobile application and purchase products. 
The Group relies on the successful delivery of messages to members and also that members actually open and read the 
messages.  Webmail  prioritisation,  ‘spam’  and  blocking  filters  and  local  laws  on  sending  emails  could  affect  the  Group’s 
business, prospects, operating results and financial condition. 

The Group is subject to data and privacy regulations, particularly General Data Protection Regulation (‘GDPR’). Failure to 
comply with legal or regulatory requirements relating to data security or data privacy in the course of the Group business 
activities, results in reputational damage, fines or other adverse consequences, including criminal penalties and consequential 
litigation, adverse impact on the Group’s financial results or unfavourable effects on the Group’s ability to do business. 

Unauthorised  access  to  customer  database,  either  from  external  attack  or  internal  control  weaknesses,  could  lead  to 
reputational  damage,  compliance  issues,  substantial  regulatory  fines  and  loss  of  customer  confidence.  The  company  has 
implemented a disaster recovery plan and cyber insurance to support the business in the event of an incident occurring.  

Logistics and distribution networks 
The Group uses third-party logistics providers to manage, process and ship product between Group locations and directly to 
members. There is a risk that the Group may experience network interruptions (including third parties’ delivery services) which 
may prevent the timely or proper delivery of products. These could damage the Group’s reputation, deter repeat customers, 
deter suppliers from dealing with the Group and adversely affect its business, operating results and financial condition. 

Loss of people 
The Group’s senior executive team is instrumental in implementing the Group’s business strategies and executing business 
plans which support the business operations and growth. The sourcing teams have strong supplier relationships which are 
central to the Group’s ability to source discounted, quality products. Service agreements are in place and the risk of the loss 
of  key  personnel  is  mitigated  by  regular  reviews  of  remuneration  packages  (including  long-term  incentive  schemes)  and 
succession planning within the team. 

Trademarks and brand reputation 
Maintaining and enhancing the brand is critical to the Group’s strategies going forward. If the Group fails to meet member 
(and  supplier)  expectations,  receives  negative  publicity  or  unfavourable  member  reviews  and  complaints  on  social  media 
platforms, these could damage the brand and reduce consumer use of the Group’s websites and mobile applications. If the 

14 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Strategic report 
30 June 2020 

Group fails to maintain the brand or if excessive expenses are incurred in this effort, the Group’s business, operating results 
and financial condition may be materially and adversely affected. 

Sustainability and climate change 
The Group’s long-term success and viability will depend on the social and environmental sustainability of its business model, 
the resilience of its supply chain and the Group’s ability to manage the impact of climate change across its operations. The 
Group is committed to sustainability in its processes and supply chain.  The Group works closely with strategic partners to 
provide  off-price  Northern  hemisphere  apparel  to  Southern  hemisphere  customers,  thus  preventing  such  inventory  being 
destroyed or dumped in landfills.  The risk of climate change is one for the entire world who must act collectively. 

Brexit 
Brexit is the withdrawal of the UK from the European Union (EU). The withdrawal agreement was ratified by the UK on 23 
January 2020 and by the EU on 30 January 2020; it came into force on 31 January 2020. Failure to prepare for the UK’s 
departure from the EU causes disruption to and creates uncertainty around the Group’s business including: the ability to 
recruit; as well as impacting the Group’s relationships with existing and future customers, suppliers and colleagues. These 
disruptions and uncertainties could have an adverse effect on the Group’s business, financial results and operations. 

5.  Corporate social responsibilities 

The  Group’s  approach  is  to  make  a  positive  difference  to  the  people,  environment  and  communities  in  which  it  works. 
Examples include engaging not-for-profit employment agencies, to motivate and upskill the local unemployed community to 
sustain employment with the Group and investing in warehousing training programs such as a Certificate 3 in Warehousing 
and Logistics for the Group’s Australian staff. To reduce waste and the impact on the environment the Group does not put 
copies of customer invoices in its parcels, but rather provides them online. 

6.  People 

Equal opportunity 
The Group is committed to an active equal opportunities policy. It is the Group’s policy to promote an environment free from 
discrimination, harassment and victimisation, where everyone receives equal treatment regardless of gender, colour, ethnic 
or national origin, disability, age, marital status, sexual orientation or religion. Employment practices are applied which are 
fair, equitable and consistent with the skills and abilities of the employees and the needs of the Group. 

Disabled employees 
Applications for employment by disabled persons are always fully considered, bearing in mind the aptitudes of the applicant 
concerned. In the event of members of staff becoming disabled, every effort is made to ensure that their employment with the 
Group continues and that appropriate re-training is arranged. It is the policy of the Group that the training, career development 
and promotion of disabled persons should, as far as possible, be identical with that of other employees. 

Employee consultation 
The Group places considerable value on the involvement of its employees and has a practice of keeping them informed on 
matters affecting them as employees and on the various factors affecting the performance of the Group, which is achieved 
through formal and informal meetings. Employee representatives are consulted regularly on a wide range of matters affecting 
their current and future interests.  

7.  Corporate governance 

Introduction 
High standards of corporate governance are a key priority for the Board of MySale Group Plc and, in line with the London 
Stock Exchange’s requirement that AIM-listed companies adopt and comply with a recognised corporate governance code, 
the Board applies the principles of the 2018 Quoted Companies Alliance Corporate Governance Code (the “QCA Code”), 
where they consider it appropriate, as the basis of the Group’s governance framework. It is the responsibility of the Board to 
ensure that the Group is managed for the long-term benefit of all shareholders and stakeholders, with effective and efficient 
decision-making. Corporate governance is an important aspect of this, reducing risk and adding value to the business. 

The  Board  acknowledge  the  importance  of  the  QCA  Code’s  aims  that:  “Companies  need  to  deliver  growth  in  long-term 
shareholder value. This requires an efficient, effective and dynamic management framework and should be accompanied by 
good communication which helps to promote confidence and trust” and the ten principles of corporate governance set out in 
that Code. The Group’s current approach to complying, as appropriate, with those principles is set out below.  

15 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Strategic report 
30 June 2020 

Quoted company Alliance Corporate Governance Code Principles 

Deliver growth 

1. Establish a strategy and business model which promote long-term value for shareholders 
MySale Group Plc has an established strategy to deploy its international ecommerce platform to connect brand partners with 
consumers. 

Leverage market leading position in ANZ 

The Board has identified the tactics that it believes will support the strategic aims and improve the Group’s performance: 
• 
•  Utilise technology to improve customer experience and business efficiency 
• 
• 

Build international brand partnerships to provide a wide product selection 
Selective M&A where and when appropriate to expand the business model 

Source international brands to sell in ANZ 
Source local ANZ brands to sell in ANZ 

Key pillars of the Australia New Zealand “ANZ” First Strategy are; 
• 
• 
•  Marketing spend prioritised to ANZ region 
• 
• 

Key personnel located in ANZ 
Pivot the business toward an inventory light Marketplace Platform 

The group ANZ first strategy is focused on the opportunities in Australia and New Zealand has accelerated the shift onto its 
unique proprietary Marketplace platform, which transforms cost efficiency & scalability, and facilitates the move to a negative 
working capital model. A key focus in scaling the international supply base, to take advantage of the unique counter 
seasonal opportunity in the market. 

We continue to be a leading off-price apparel and home online retail platform in ANZ offering unique solutions for our brand 
partners. We are absolutely focussed on the fashion and home categories, leveraging the counter seasonal opportunity. There 
is a significant market opportunity and we are ideally placed to provide Northern hemisphere brands access to the Southern 
hemisphere markets. 

The retail landscape is continually evolving and brands are increasingly recognising the benefits of a more integrated inventory 
partnership that allows them to accelerate the sell through of their discounted inventory outside of their core business. 

Our focus is for MySale to be the leading off-price apparel and home online retail platform in ANZ offering unique solutions for 
our brand partners. These solutions clearly differentiate us from most major retailers, which we see as a significant advantage 
and extremely difficult for others to replicate. Our new set-up allows us to operate an Inventory Light Marketplace Platform 
offering a large selection and delivering great value to our customers every day, through a combination of brand, fashion, 
price and quality. 

2. Seek to understand and meet shareholder needs and expectations 

The company recognises the importance of engaging with its shareholders and reports formally to them when its full-year and 
half-year results are published. At the same time, Executive directors present the results to institutional investors, analysts 
and the media. The Non-executive directors are available to discuss any matter stakeholders might wish to raise, and the 
Chairman and independent Non-executive directors attend meetings with investors and analysts as required. 

The Chief Executive Officer provides the Board with a summary of the content of any engagement the Executive directors 
have had with investors to ensure that major shareholders’ views are communicated to the Board as a whole. The Board is 
also provided with brokers’ and analysts’ reports when published. This process enables the Chairman and the other Non-
Executive director to be kept informed of major shareholders’ opinions on strategy and governance, and for them to understand 
any issues or concerns. 

Shareholders are encouraged to attend the annual general meeting at which the Group’s activities and results are considered, 
and questions answered by the directors. General information about the Group is also available on the company’s website. 
This includes an overview of activities of the Group and details of all recent regulatory announcements. 

16 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
MySale Group Plc 
Strategic report 
30 June 2020 

The Group maintains a dedicated email address at shareholder.notifications@mysale.com which investors may use to contact 
the company which, together with the Group’s address, are prominently displayed on the Group’s website. Investors may also 
make contact requests through the company’s Nominated Advisor and Broker, N+1 Singer. 

3. Take into account wider stakeholder and social responsibilities and their implications for long-term success 
In  addition  to  its  shareholders,  the  company  believes  its  main  stakeholder  groups  are  its  employees,  customers,  brand 
partners, suppliers and relevant statutory authorities in its areas of operation. 

The  Group  recognises  the  increasing  importance  of  corporate  social  responsibility  and  endeavours  to  take  it  into  account 
when  operating  its  business  in  the  interests  of  its  stakeholders,  including  its  investors,  employees,  customers,  suppliers, 
business partners and the communities where it conducts its activities. 

The Group believes that having empowered and responsible employees who display sound judgment and awareness of the 
consequences  of  their  decisions  or  actions,  and  who  act  in  an  ethical  and  responsible  way,  is  key  to  the  success  of  the 
business. 

The operation of a profitable business is a priority which in turn means investing for growth and operating in a sustainable 
manner. The Group has therefore adopted core principles which provide a framework to operating with integrity and respect 
for all stakeholders.  

The Group aims to conduct its business with integrity, respecting the different cultures and the dignity and rights of individuals 
in the countries where it operates. The Group recognises the obligation to promote universal respect for and observance of 
human rights and fundamental freedoms for all, without distinction as to race, religion, gender, language or disability and these 
are codified within the operational documents and procedures of the Group. 

The Group has the aim that communities in which it operates should benefit directly from its presence through the wealth and 
jobs created, and the investment of its time and money in the community. 

Health and safety 
The  directors  are  committed  to  ensuring  the  highest  standards  of  health  and  safety,  both  for  employees  and  for  the 
communities within which the Group operates. The Group’s Chief Executive Officer is the person with overall responsibility for 
health and safety matters. 

The Group seeks to meet legal requirements aimed at providing a healthy and secure working environment to all employees 
and understands that successful health and safety management involves integrating sound principles and practice into its 
day-to-day management arrangements and requires the collaborative effort of all employees. All employees are positively 
encouraged to be involved in consultation and communication on health and safety matters that affect their work. 

Environment 
The directors are committed to minimising the impact of the Group’s operations on the environment. The Group recognises 
that its business activities have an influence on the local, regional and global environment and accepts that it has a duty to 
carry  these  out  in  an  environmentally  responsible  manner.  It  is  the  Group’s  policy  to  endeavour  to  meet  relevant  legal 
requirements and codes of practice on environmental issues so as to ensure that any adverse effects on the environment are 
minimised.  

Consumer 
The Group has deployed policies and procedures to ensure its compliance with consumer laws and regulations within each 
jurisdiction of operation. These policies and procedures and reviewed by external experts on a regular basis.  

4. Embed effective risk management, considering both opportunities and threats, throughout the organisation 
The Board has overall responsibility for the Group’s internal control systems and for monitoring their effectiveness. The Board, 
with the assistance of the Audit Committee, maintains a system of internal controls to safeguard shareholders’ investment and 
the Group’s assets, and has established principles and a continuous process for identifying, evaluating and managing the 
risks the Group faces. 

Further details of the principal risks faced by the Group and how they are mitigated are contained on pages 14 and 15 of this 
report.  

17 

 
 
 
 
 
 
 
  
 
 
 
MySale Group Plc 
Strategic report 
30 June 2020 

The Board considers risk to the business on an ongoing basis and the Group formally reviews and documents the principal 
risks at least annually. Both the Board and senior management are responsible for reviewing and evaluating risk and the 
Executive directors meet on a regular basis to review ongoing trading performance, discuss budgets and forecasts and any 
new risks associated with ongoing trading, the outcome of which is reported to the Board. 

The Board, via delegated authority to the Audit Committee, is also responsible for the Group’s system of internal control and 
for reviewing its effectiveness. Such a system is designed to manage rather than eliminate the risk of failure to achieve the 
Group’s business objectives and can only provide reasonable and not absolute assurance against material misstatement or 
loss. The agreed processes include comprehensive budgeting systems with an annual budget approved by the Board, monthly 
consideration of actual operational results compared with budgets, forecasts and regular review by the Board of year end 
forecasts. 

Maintain a dynamic management framework 

5. Maintain the Board as a well-functioning, balanced team led by the chair 
The Chairman is responsible for leadership of the Board, ensuring its effectiveness on all aspects of its role, setting its agenda 
and  ensuring  that  the  directors  receive  accurate,  timely  and  clear  information.  The  Chairman  also  ensures  effective 
communication with shareholders and facilitates the effective contribution of the other Non-executive director. The Group is 
satisfied that the current Board is sufficiently resourced to discharge its governance obligations on behalf of all stakeholders 
and will consider the requirement for additional Non- executive directors as the company fulfils its growth objectives. 

To  enable  the  Board  to  discharge  its  duties,  all  directors  receive  appropriate  and  timely  information.  Briefing  papers  are 
distributed to all directors in advance of Board and Committee meetings. All directors have access to the advice and services 
of the Chief Financial Officer (or the Chief Executive Officer in the absence of a CFO), who is responsible for ensuring that 
the Board procedures are followed, and that applicable rules and regulations are complied with. In addition, procedures are 
in place to enable the directors to obtain independent professional advice, at the Group’s expense, if necessary.  
The Board is responsible to the shareholders and sets the Group’s strategy for achieving long-term success. It is ultimately 
responsible for the management, governance, controls, risk management, direction and performance of the Group. Further 
details of the composition of the Board and Committee are set out on page 20 of this report.  

Plc 
Board Meetings 

Eligible 
to 
attend 

Attended 

3 

6 

6 

9 

1 

9 

4 

3 

6 

6 

9 

1 

9 

4 

David Mortimer AO 

Dow Famulak 

Wally Muhieddine 

Charles Butler 

Jamie Jackson 

Carl Jackson 

Mats Weiss 

Audit 

Remuneration 

Eligible 
to 
attend 

Attended 

Eligible 
to 
attend 

Attended 

1 

1 

1 

1 

1 

1 

2 

1 

1 

2 

6. Ensure that between them the directors have the necessary up-to-date experience, skills and capabilities 
At the time of this report the Board comprises of two executives and three non-executive directors. The skills and experience 
of the Board are set out in their biographies on pages 26 and 27 of this report. The experience and knowledge of each of the 
directors gives them the ability to constructively challenge the strategy and to scrutinise performance. The Board also has 
access to external advisors where necessary. 

Throughout their period in office the directors are continually updated on the Group’s business, the industry and competitive 
environment in which it operates, corporate social responsibility matters and other changes affecting the Group by written 
briefings and meetings with senior executives. Advisors provide updates on changes to the legal and governance requirements 
of the Group, and directors, on an ongoing and timely basis. 

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MySale Group Plc 
Strategic report 
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7. Evaluate Board performance based on clear and relevant objectives, seeking continuous improvement 
The performance of the Board, its Committees and that of the individual directors is monitored by the Chairman on an ongoing 
basis. The Chairman considers the operation of the Board and performance of the Directors on an ongoing basis as part of 
his duties and will bring any areas of improvement he considers are needed to the attention of the Board. However, the Board 
recognises the need to put in place an annual formal evaluation process for the Board, its Committees and individual Directors. 
The effectiveness of the Board, its Committees and Directors will be reviewed on an annual basis.  

8. Promote a corporate culture that is based on ethical values and behaviours 
The Group adopts a policy of equal opportunities in the recruitment and engagement of staff as well as during the course of 
their employment. It endeavours to promote the best use of its human resources on the basis of individual skills and experience 
matched against those required for the work to be performed. 

The Group recognises the importance of investing in its employees and, as such, the Group provides opportunities for training 
and personal development and encourages the involvement of employees in the planning and direction of their work. These 
values are applied regardless of age, race, religion, gender, sexual orientation or disability. 

The Group is committed to an active equal opportunities policy. It is the Group’s policy to promote an environment free from 
discrimination, harassment and victimisation, where everyone receives equal treatment regardless of gender, colour, ethnic 
or national origin, disability, age, marital status, sexual orientation or religion. Employment practices are applied which are 
fair, equitable and consistent with the skills and abilities of the employees and the needs of the Group. 

The  Group  recognises  that  commercial  success  depends  on  the  full  commitment  of  all  its  employees  and  commits  to 
respecting their human rights, to provide them with favourable working conditions that are free from unnecessary risk and to 
maintain fair and competitive terms and conditions of service at all times. 

The Group places considerable value on the involvement of its employees and has a practice of keeping them informed on 
matters affecting them as employees and on the various factors affecting the performance of the Group, which is achieved 
through formal and informal meetings. Employee representatives are consulted regularly on a wide range of matters affecting 
their current and future interests.  

9. Maintain governance structures and processes that are fit for purpose and support good decision-making by the 

Board 

The Chairman, is responsible for leadership of the Board, ensuring its effectiveness on all aspects of its role, setting its agenda 
and  ensuring  that  the  directors  receive  accurate,  timely  and  clear  information.  The  Chairman  also  ensures  effective 
communication  with  shareholders  and  facilitates  the  effective  contribution  of  the  other  Non-executive  directors.  The  Chief 
Executive Officer, Carl Jackson, is responsible for the operational management of the Group and the implementation of Board 
strategy and policy. By dividing responsibilities in this way, no one individual has unfettered powers of decision-making. 

There is a schedule of matters reserved for decision by the Board which enables the Board to provide leadership and ensure 
effectiveness.  Such  matters  include  business  strategy  and  management,  financial  reporting  (including  the  approval  of  the 
annual budget), Group policies, corporate governance matters, major capital expenditure projects, materials acquisitions and 
divestments and the establishment and monitoring of internal controls. 

The appropriateness of the Board’s composition and corporate governance structures are reviewed through the ongoing Board 
evaluation process and on an ad hoc basis by the Chairman together with the other directors, and these will evolve in parallel 
with the Group’s objectives, strategy and business model as the Group develops. 

Board Committees 

The Board has established Audit and Remuneration Committees. 

The Audit Committee has the primary responsibility for monitoring the adequacy and effectiveness of the Group’s systems of 
internal financial control and risk management, ensuring that the financial performance of the Group is properly measured and 
reported  on,  reviewing  and  challenging  reports  from  management  and  the  external  auditor  relating  to  the  company’s 
accounting and internal controls and appraising the need for an internal audit function, in all cases having due regard to the 
interests of shareholders. The full terms of reference of the Audit Committee are available on the company’s website. 

The members of the Audit Committee are: 

Charles Butler 
Dow Famulak 

Chair 
Member 

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Strategic report 
30 June 2020 

The executive directors, other members of the senior management team or the company advisors or the independent Auditors 
may be invited to attend all or part of any Audit Committee meeting, where appropriate, and minutes of meetings are circulated 
to all Board members, unless it would be inappropriate to do so.  

The Remuneration Committee is responsible for reviewing the performance of the executive directors and for determining the 
terms and conditions of their employment, level of remuneration including short-term and long-term incentives, having due 
regard to the interest of shareholders in all matters. The full terms of reference of the Remuneration Committee are available 
on the company’s website. 

Details on the structure of the company’s remuneration policy and the emoluments paid to the Board members during the 
financial year are set out on pages 21 to 24 of this report.  

The members of the Remuneration Committee are: 

Dow Famulak 
Wally Muhieddine 

Chair 
Member 

The  executive  directors,  head  of  human  relations  or  the  company’s  advisers  may  be  invited  to  attend  all  or  part  of  any 
Remuneration Committee meeting, where required, and minutes of meetings are circulated to all Board members, unless it 
would be inappropriate to do so. 

Build Trust 

10. Communicate how the company is governed and is performing 
The Group formally reports its performance to all stakeholders with the publication of full year and half-year results. These 
publications are supplemented by three regular trading updates each year together with any ad hoc announcement required 
in order to ensure appropriate market sensitive information is available to all interested parties.  

The  company  holds  and  Annual  General  Meeting  each  year  at  which  a  trading  update  is  provided  and  shareholders  and 
encouraged to participate. The results of the resolutions voted upon at the Annual General Meeting are formally published.  

The  Board  maintains  a  healthy  dialogue  with  all  its  stakeholders.  Throughout  the  course  of  the  financial  year  the  Board 
communicates with shareholders directly and uses external advisors to canvass shareholders on any views, concerns and 
expectations they may wish to express indirectly. 
By Order of the Board. 

_____________________________ 
Charles Butler 
Chairman 
25 November 2020

20 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2020 

High standards of corporate governance are a key priority for the Board of MySale Group Plc and, in line with the London 
Stock Exchange’s requirement that AIM-listed companies adopt and comply with a recognised corporate governance code, 
the Board applies the principles of the 2018 Quoted Companies Alliance Corporate Governance Code (the “QCA Code”), 
where they consider it appropriate, as the basis of the Group’s governance framework. It is the responsibility of the Board to 
ensure that the Group is managed for the long-term benefit of all shareholders and stakeholders, with effective and efficient 
decision-making. Corporate governance is an important aspect of this, reducing risk and adding value to the business. 

The Board of Directors 
As at the date of signing of these financial statements, the Board consisted of five directors as shown below. Dow Famulak 
and  Wally  Muhieddine  were  appointed  as  Independent  Non-Executive  Directors  on  3  December  2019.  Mats  Weiss  was 
appointed as the CFO on 9 March 2020. All non-executive directors are considered independent under the criteria identified 
in the QCA Code and together they bring considerable knowledge, skills and experience to the Board and its deliberations.  

The members of the Board are: 

Charles Butler 
Carl Jackson 
Mats Weiss 
Dow Famulak 
Wally Muhieddine 

Chairman 
Executive Director and Chief Executive Officer 
Chief Financial & Operations Officer (appointed 9 March 2020) 
Independent Non-Executive Director (appointed 3 December 2019) 
Independent Non-Executive Director (appointed 3 December 2019) 

During the financial year ended 30 June 2020 the following individual served for part of the year and have stepped down 
subsequent to the year end and before the signing of this report. 

Jamie Jackson   

Executive Director and Vice Chairman resigned from the Board on 6 September 2019 

Biographies for each of the directors who served during the 2020 year or who are currently on the Board are set out in the 
Directors’ report under ‘Information on directors and their interests’. 

Schedule of matters reserved specifically for the Board include:  
•  overall business strategy of the Group;  
• 
• 

review of key operational and commercial matters; 
review  of  key  financial  matters,  including  changes  to  the  Group’s  capital  structure,  borrowing  facilities,  acquisitions, 
disposals and material capital expenditure; 

•  membership of the Board and its standing Committees, including delegation of authority to the Audit and Remuneration 

Committees; 

•  approval  of  full  year  and  half-year  financial  statements  and  any  interim  management  statements  or  other  financial 

disclosures;  
• 
regulatory and shareholder communications; and 
•  appointment and performance review of key advisors.  

The Board meets formally on a regular basis to consider strategy, performance and the framework of internal controls. Prior 
to  each  meeting,  all  directors  receive  appropriate  and  timely  information  including  briefing  papers  which  enable  them  to 
discharge their duties. Directors have access to the advice and services of the company secretary and external legal and 
financial advisers who together provide guidance and confirmation that Board procedures are followed and applicable rules 
and  regulations  are  complied  with.  With  the  prior  approval  of  the  chairman,  directors  are  able  to  obtain  independent 
professional advice in the furtherance of their duties, at the company’s expense.  

Details of the service contracts of the executive directors and the letters of appointment of the non-executive directors are set 
out in the Directors’ remuneration report. 

In order to facilitate the business of the company, and in line with the recommendations of the QCA Code, the Board has 
delegated certain of its responsibilities to the Audit Committee or Remuneration Committee, as appropriate. 

21 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2020 

Audit Committee 
The Audit Committee has the primary responsibility for monitoring the adequacy and effectiveness of the Group’s systems of 
internal financial control and risk management, ensuring that the financial performance of the Group is properly measured and 
reported  on,  reviewing  and  challenging  reports  from  management  and  the  external  auditor  relating  to  the  company’s 
accounting and internal controls and appraising the need for an internal audit function, in all cases having due regard to the 
interests of shareholders. The full terms of reference of the Audit Committee are available on the company’s website.  

The members of the Audit Committee are: 

Charles Butler 
Dow Famulak 

Chair 
Member 

The Audit Committee met two times during the financial year.  

The executive directors, other members of the senior management team or the company advisors or the independent Auditors 
may be invited to attend all or part of any Audit Committee meeting, where appropriate, and minutes of meetings are circulated 
to all Board members, unless it would be inappropriate to do so. 

Remuneration Committee 
The Remuneration Committee is responsible for reviewing the performance of the executive directors and for determining the 
terms and conditions of their employment, level of remuneration including short-term and long-term incentives, having due 
regard to the interest of shareholders in all matters. The full terms of reference of the Remuneration Committee are available 
on the company’s website. 

Details on the structure of the company’s remuneration policy and the emoluments paid to the Board members during the 
financial year are set out in the Directors’ remuneration report.  

The members of the Remuneration Committee are: 

Charles Butler 
Wally Muhieddine 

Chair 
Member 

The  executive  directors,  head  of  human  relations  or  the  company’s  advisers  may  be  invited  to  attend  all  or  part  of  any 
Remuneration Committee meeting, where required, and minutes of meetings are circulated to all Board members, unless it 
would be inappropriate to do so. 

Internal financial controls 
The  Board  place  considerable  importance  on  maintaining  full  control  and  direction  over  appropriate  strategic,  financial, 
organisational and compliance issues, and have in place an organisational structure with formally defined lines of responsibility 
and  delegation  of  authority.  There  are  established  procedures  for  planning,  capital  expenditure,  information  and  reporting 
systems and for monitoring the Group’s business and its performance. Adherence to specified procedures is required at all 
times and the Board actively promotes a culture of quality and integrity. Compliance is monitored by the Audit Committee 
which, in turn, reports its findings to the Board. 

The Board, via delegated authority to the Audit Committee, is also responsible for the Group’s system of internal control and 
for reviewing its effectiveness. Such a system is designed to manage rather than eliminate the risk of failure to achieve the 
Group’s business objectives and can only provide reasonable and not absolute assurance against material misstatement or 
loss. The agreed processes include comprehensive budgeting systems with an annual budget approved by the Board, monthly 
consideration of actual operational results compared with budgets, forecasts and regular review by the Board of year end 
forecasts. The Board reports to shareholders half-yearly. 

The Group’s control systems address key business and financial risks. Matters arising are reviewed on a regular basis.  

As the company is listed on the Alternative Investment Market (‘AIM’), it is not required to prepare a Directors’ remuneration 
report. The following narrative disclosures are prepared on a voluntary basis for the Group and are not subject to audit, unless 
otherwise specified. 

22 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2020 

Principles used to determine the nature and amount of remuneration 
The objective of the Group's remuneration framework is to ensure reward for performance is competitive and appropriate for 
the results delivered. The framework aligns the remuneration for executive directors and key senior management with the 
achievement of strategic objectives and the creation of value for shareholders. The Board of Directors ('the Board') ensures 
that the remuneration for executive directors and key senior management satisfies the following key criteria for good reward 
governance  practices:  is  competitive  and  is  acceptable  to  shareholders;  aligns  executive  compensation  with  company 
performance and shareholder return; and is transparent. 

The Remuneration Committee, as detailed in the Corporate governance, is responsible for reviewing the performance of the 
executive directors and senior employees of the Group and for determining the terms and conditions of their employment, 
level of remuneration including short-term and long-term incentives, having due regard to the interest of shareholders in all 
matters. The number of times the Remuneration Committee met is detailed in the Corporate Governance section of this report. 

Remuneration of directors 
The fees payable to the directors shall not exceed an aggregate amount of £1,500,000 per annum or such greater amount as 
shall be determined by the company’s shareholders by ordinary resolution. This is distinct from any salary, remuneration or 
other amounts which may be payable to the directors. 

The  directors  are  entitled,  under  the  Articles,  to  be  paid  all  reasonable  expenses  as  they  may  properly  incur  in  attending 
meetings of the directors, committee meetings of the directors, shareholders meetings, or otherwise in connection with the 
discharge of their duties. 

Executive directors’ remuneration  
The Group’s remuneration policy for executive directors considers a number of factors and is designed to: 
•  have regard to the director’s experience and the nature and complexity of their work in order to pay a competitive salary, 

• 
• 

in line with comparable companies, that attracts and retains directors of the highest quality; 
reflect the director’s personal performance; 
link individual remuneration packages to the Group’s long-term performance and continued success of the Group through 
the award of annual bonuses and share-based incentive schemes; 

•  provide post-retirement benefits through contributions to individual’s pension schemes; and 
•  provide employment-related benefits that may include the provision of a company car or cash alternative, life assurance, 

insurance relating to the director’s duties, housing allowance, medical insurance and permanent health insurance. 

Directors’ service agreements, salaries, bonuses and other incentive schemes 
Each executive director has a service contract with the Group. Executive directors’ salaries are reviewed annually in line with 
the remuneration reviews for all other Group employees. The basic annual salaries and key benefits as of 30 June 2020 are 
as follows: 

Executive director 
Carl Jackson 
Mats Weiss 

Base salary 
A$371,250 
A$300,000 

Pension 
Contributions 
A$35,269 
A$28,500 

Taxable 
Benefits 
A$30,000 

Group entity with which the 
contract is with 
         Ozsale Pty Limited 
         Ozsale Pty Limited 

Executive directors’ employment contracts are continuous. They may be terminated by either party by 6 months’ written notice. 
The company may at its sole and absolute discretion terminate the employment of an executive director by making a payment 
in  lieu  of  any  unexpired  notice  period  equal  to  their  basic  salary  for  that  period.  Executive  directors  have  agreed  to 
confidentiality undertakings, without limitation as to time, and have agreed to non-compete, non-solicitation of staff and non-
interference in supply restrictive covenants that apply for a period of 12 months following termination of employment with the 
Group.  

Executive  directors  are  eligible  to  participate  in  a  discretionary  annual  bonus  scheme  on  the  terms  decided  by  the 
Remuneration Committee and may also participate in any benefits arrangements the Group has in place for categories of 
employees of which they are a member, subject to and in accordance with the terms and/or rules of those arrangements from 
time to time. 

23 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2020 

Non-executive directors’ remuneration 
The remuneration of non-executive directors is a matter for the Chairman of the Board and the executive directors and no 
director is involved in any decisions as to their own remuneration. Charles Butler, Dow Famulak and Wally Muhieddine entered 
into letters of appointment on 23 October 2017, 3 December 2019 and 3 December 2019 respectively. Each receives a fee 
for their services which takes into account the role undertaken. They do not receive any pension or other benefits from the 
Group. 

The annual fees for non-executive directors, effective at the date of this report, are as follows: 

Non-executive director 
Charles Butler 
Dow Famulak 
Wally Muhieddine 

Group entity with which the 
Base fee 
appointment is with 
£75,000  MySale Group Plc 
£45,000  MySale Group Plc 
£45,000  MySale Group Plc 

The appointment of any non-executive director is terminable on 3 months’ written notice. 

The following information is subject to audit. 

Directors’ remuneration for the year ended 30 June 2020 was as follows: 

Name 
Non,executive directors: 
Iain McDonald 
David Mortimer AO 
Dow Famulak 
Wally Muhieddine 
Charles Butler 

Executive directors: 
Jamie Jackson 
Andrew Dingle 
Carl Jackson 
Mats Weiss 

Basic salary 
/ fees 

Bonus 

Taxable 
benefits 

Pension 
contributions 

Total 2020 

Total 2019 

- 
- 
£25,154 
A$50,750 
£73,750 

£192,000 
- 
A$344,265 
A$80,769 

- 
- 
- 
- 
- 

- 
- 
- 
- 

- 
- 
- 
- 
- 

- 
- 
£170 
- 
£1,316 

- 
- 
£25,324 
A$50,750 
£75,066 

£43,750 
£46,667 
-   
- 
£63,391 

- 
- 
A$27,692 
- 

£1,316 
- 
A$35,193 
A$7,673 

£193,316 
- 
A$407,150 
A$88,442 

A$497,270 
A$138,065 
A$439,369 
- 

Employee Share Plan 
Details of the operation of the company’s employee share plan can be found in note 39 to the financial statements.  

Shares granted under the Loan Share Plan (‘LSP’) are as follows: 

Balance 
1 July, 
2019 
- 
- 
- 
- 

Granted 
11.250.000 
3.835.227 
3.835.227 
12.938.061 

Exercised 
- 
- 
- 
- 

Cancelled 
- 
- 
- 
- 

Balance 
30 June 
2020 
11.250.000 
3.835.227 
3.835.227 
12.938.061 

Exercise 
price (£) 
£0.02000 
£0.03520 
£0.03520 
£0.02428 

Date of 
exercise 
- 
- 
- 
- 

Market 
price on 
exercise 
(£) 
- 
- 
- 
- 

Charles Butler 
Dow Famulak 
Wally Muhieddine 
Mats Weiss 

Share price information 
The market price of Mysale Group Plc ordinary shares at 30 June 2020 was £0.056 (2019: £0.026) and the range during the 
financial year was between £0.018 and £0.063 (2019: £0.022 and £0.596). 

24 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' report 
30 June 2020 

The  directors  present  their  report,  together  with  the  audited  financial  statements  and  independent  auditors’  report,  on  the 
consolidated group (referred to hereafter as the 'consolidated entity', ‘Group’ or ‘MySale’) consisting of MySale Group Plc and 
the subsidiaries it controlled at the end of, or during, the year ended 30 June 2020.  

Directors 
The directors who have served on the Board of MySale Group Plc during any part of the financial year and up to the date of 
this report are set out below: 

Charles Butler 
Carl Jackson  
Mats Weiss 
Dow Famulak 
Wally Muhieddine 
Jamie Jackson  
David Mortimer AO 

joined the Board on 9 March 2020 
joined the Board on 3 December 2019 
joined the Board on 3 December 2019 
left the Board on 6 September 2019 
left the Board on 3 December 2019 

Information on directors and their interests 
Biographies for the directors in office at the 30 June 2020 and their interests in the ordinary shares of the company, are shown 
below: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age 
Experience and 
expertise: 

 Charles Butler 
 Independent Non-Executive Director 
  48 
 Charles  was  appointed  to  the  Board  in  October  2017  and  took  over  the  role  of  Chairman  in 
November 2018. He has over two decades experience in senior and board level positions in growth 
and digital technology businesses. Amongst Charles’ broad executive experience, notable roles 
include Chief Executive Officer of Market Tech Holdings, a property and digital technology group 
which he led from successful IPO through to its subsequent takeover, and Group CEO at NetPlay 
TV, the interactive gaming company. Charles is a member of the Institute of Chartered Accountants 
in England and Wales. 

 Carl Jackson 
 Executive Director and Chief Executive Officer 
  57 
 Carl  joined  MySale  in  2009  and  has  over  28  years  of  international  operational,  sales  and 
commercial management experience gained from a number of retail and consumer venture capital 
investments including senior management retail experience and 15 years in retail and consumer 
brand private equity. Carl has led MySale’s expansion into New Zealand and South-East Asia to 
over 10 million members and has ongoing responsibility for the Group’s day-to-day operations and 
new market expansion. 

 Mats Weiss 
 Chief Financial & Operations Officer 
  48 
 Mats Weiss was appointed to the Board in March 2020. He has more than 20 years’ experience 
from senior finance roles across FMCG and Entertainment industries. Amongst Mats’ experience, 
his most recent role was as Regional Vice President for Twentieth Century Fox, leading the finance 
function for APAC and Emerging Markets. 

 Dow Famulak 
Independent Non-Executive Director 
59 
 Dow has significant global experience in building, transforming and commercialising businesses, 
having worked with a range of high-profile consumer fashion brands over a 30-year career. He is 
currently based in London in his role as Advisor to the CEO for Global Brands Group, one of the 
world’s leading branded fashion accessories, footwear, and apparel companies. He was previously 
President of Global Brands Group from 2014 to September 2019, and before then held roles with 
Li & Fung and Colby International Ltd. 

25 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
  
 
 
 
 
  
 
  
MySale Group Plc 
Directors' report 
30 June 2020 

Name: 
Title: 
Age: 
Experience and 
expertise: 

 Wally Muhieddine 
 Independent Non-Executive Director 
 50 
 Wally is an expert in media and marketing and has been at the forefront of the evolution of TV 
advertising in Australia. For the last 16 years he has been at the helm of one of Australia’s most 
successful advertising agencies working closely with leading brands to grow their awareness and 
sales. Advertising Advantage has offices and services clients in Australia, Europe and the United 
States. He is a valued adviser to local and international CEO’s in sectors including fashion, finance, 
FMCG, online and retail. 

Directors’ beneficial interests in the shares of the company at the 30 June 2020 are: 

Name 

Charles Butler 
Carl Jackson9 
Dow Famulak 
Jamie Jackson 

Ordinary 
shares 

Percentage  
holding 

      17,000 
103,745,000 
    1,100,000 
  57,469,189 

       0.0% 
   12.69% 
    0.13% 
    7.03% 

Information on company secretary 
Name: 
Title: 
Experience and 
expertise: 

 Almond + Company Limited 
 Company Secretary 
 Almond  +  Company  Limited  is a  UK  incorporated  professional  corporate  company  secretary, 
providing  corporate  governance  and  company  secretarial  services  to  quoted  and  unquoted 
companies.  

Results and dividends 
The results for the financial year are set out in the statement of profit or loss and other comprehensive income. No dividend 
has been paid during the financial year and the directors do not recommend a final dividend in respect of the year ended 30 
June 2020 (June 2019: A$nil). 

The directors are responsible for the maintenance and integrity of the company’s website. 

Going concern 

COVID-19 has impacted all aspects of the Group’s business. The Group has considered the additional costs and revenue 
incurred as a result of the pandemic and has determined that COVID-19 impacts should not be treated as an exceptional item. 
The Group will continue to monitor closely the impact of the COVID-19 outbreak, and apply guidance issued by the World 
Health Organisation and local governments appropriately. As always, the safety of our customers and colleagues remains 
paramount. 

The directors have, at the time of approving the financial statements a reasonable expectation that the Company and the 
Group have adequate resources to continue in operational existence for the foreseeable future. The going concern basis of 
accounting has therefore been adopted in preparing the financial statements. The directors have also assessed the prospects 
of the Company and the Group over two-year period to 30 June 2022, and have a reasonable expectation that the Company 
and the Group will be able to continue in operation and meet its liabilities as they fall due over the two-year period under 
review. 

The  Group  has  conducted  extensive  stress-testing  given  the  impacts  of  COVID-19  on  customer  demand  and  behaviours, 
none of which have resulted in a change to the assessment of the Group as a going concern. The Directors have therefore 
continued to adopt the going concern basis in preparing the Group’s financial statements. Further details of the steps taken 
by the Group are included in the going concern accounting policy in note 2 of the financial statements. 

Substantial shareholdings 

99 Held by Jackson Capital Pty Ltd as trustee for the Jackson Family Trust. 

26 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
MySale Group Plc 
Directors' report 
30 June 2020 

At  the  reporting  date,  the  company  had  been  notified  of  the  following  interests  of  3%  or  more  of  the  share  capital  of  the 
company, other than those of the directors above: 

Name 

Number of 
shares held 

Percentage 
holding 

Shelton Capital Limited 
Lombard Odier Asset Management Europe Ltd 
Schroders Plc 
InterTrader Limited 

143,237,124 
134,878,825 
130,788,136 
  57,811,818 

17.53% 
16.50% 
16.00% 
  7.07% 

Charitable and political donations 
The Group made no charitable donations (2019: A$0) during the financial year. The Group made no political donations. 

Indemnity and insurance of officers 
The company maintains directors’ and officers’ liability insurance which gives appropriate cover for any legal action brought 
against its directors. The company has also provided an indemnity for its directors, which is a qualifying third-party indemnity 
provision. This was in place throughout the year and up to the date and approval of the financial statements.  

Independent Auditor 
PwC  resigned  and  BDO  LLP  were  appointed  as  auditors  during  the  year.    BDO  LLP  have  expressed  their  willingness  to 
continue  as  auditors.    A  resolution  for  the  appointment  of  BDO  LLP  as  auditor  of  the  Company  is  to  be  proposed  at  the 
forthcoming AGM. 

Audit information  
Each  of  the  Directors  at  the  date  of  the    Directors’  report  confirms  that,  so  far  as  he is  aware,  there  is  no  relevant  audit  
information of which the Company’s  auditor is unaware and he has taken all the reasonable steps that he ought to  have  
taken as a Director to make himself aware  of any relevant audit information and to  establish that the Company’s auditor is  
aware of the information.  

By Order of the Board. 

_____________________________ 
Charles Butler 
Chairman 
London 
25 November 2020 

27 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' responsibility statement 
30 June 2020 

The  directors  are  responsible  for  preparing  the  financial  statements  of  the  Group  in  accordance  with  applicable  law  and 
International Financial Reporting Standards (‘IFRSs’) as adopted by the European Union.  

Company law requires the Directors to prepare Group financial statements for each financial year. As required by the AIM 
Rules  of  the  London  Stock  Exchange  they  are  required  to  prepare  the  Group  financial  statements  in  accordance  with 
International Financial Reporting Standards as adopted by the EU (“IFRSs as adopted by the EU”) and applicable law. 

Under company law the Directors must not approve the financial statements unless they are satisfied that they give a true and 
fair view of the state of affairs of the Group and of its profit or loss for that period. In preparing the Group financial statements, 
the Directors are required to:  

select suitable accounting policies and then apply them consistently;  

state whether they have been prepared in accordance with IFRSs as adopted by the EU; and 

• 
•  make judgements and estimates that are reasonable, relevant and reliable;  
• 
•  assess the Group’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern 
and use the going concern basis of accounting unless they either intend to liquidate the Group or to cease operations, 
or have no realistic alternative but to do so.  

The Directors are responsible for keeping adequate accounting records that disclose with reasonable accuracy at any time 
the financial position of the Company and to enable them to ensure that the financial statements comply with the Companies 
(Jersey) Law 1991. They are responsible for such internal control as they determine is necessary to enable the preparation of 
financial statements that are free from material misstatement, whether due to fraud or error, and have general responsibility 
for taking such steps as are reasonably open to them to safeguard the assets of the Company and to prevent and detect fraud 
and other irregularities.  

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the 
Company’s website. Legislation in Jersey governing the preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions. 

The directors consider that the annual report and financial statements, taken as a whole, is fair, balanced and understandable 
and provides the information necessary for shareholders to assess the Group’s performance, business model and strategy.  

Each of the directors, whose names and functions are listed in the Directors’ report confirm that, to the best of their knowledge: 
the Group financial statements, which have been prepared in accordance with IFRSs as adopted by the European Union, 
• 
give a true and fair view of the assets, liabilities, financial position and profit or loss of the Group;  
the Directors’ report includes a fair review of the development and performance of the business and the position of the 
Group; and 
the Strategic report contains a description of the principal risks and uncertainties that the Group faces. 

• 

• 

By Order of the Board  

_____________________________ 
Charles Butler 
Chairman 
London 
25 November 2020 

28 

 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Independent auditor’s report 
30 June 2020 

Opinion 

We have audited the financial statements of Mysale Group plc (“the Parent Company”) and its subsidiaries (the “Group”) for 
the year ended 30 June 2020 which comprise the Statement of Profit or Loss and Other Comprehensive Income, the Balance 
Sheet, the Statement of Changes in Equity, the Statement of Cash Flows and notes to the financial statements, including a 
summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is 
applicable law and International Financial Reporting Standards (IFRSs) as adopted by the European Union. 

In our opinion, the financial statements: 

•  give a true and fair view of the state of the Group’s affairs as at 30 June 2020 and of its loss for the year then ended; 

•  have been properly prepared in accordance with IFRSs as adopted by the European Union; and 

•  have been prepared in accordance with the requirements of Companies (Jersey) Law 1991. 

Basis for opinion 

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities  under  those  standards  are  further  described  in  the  Auditor’s  responsibilities  for  the  audit  of  the  financial 
statements  section  of  our  report.  We  are  independent  of  the  Group  and  Parent  Company  in  accordance  with  the  ethical 
requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard  as 
applied to listed entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We 
believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Conclusions relating to going concern 

We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you 
where: 

• 

• 

the  Directors’  use  of  the  going  concern  basis  of  accounting  in  the  preparation  of  the  financial  statements  is  not 
appropriate; or 

the  Directors  have  not  disclosed  in  the  financial  statements  any  identified  material  uncertainties  that  may  cast 
significant doubt about the Group’s ability to continue to adopt the going concern basis of accounting for a period of 
at least twelve months from the date when the financial statements are authorised for issue. 

Overview 

Group  materiality  was  A$1,310,000,  which  represents  1%  of  total  revenue.  Component  materiality  and  other  materiality 
considerations are detailed in the materiality section below. 

Other than the Parent company we identified one component of the Group that contributed greater than 15% of Group revenue, 
which, in our view, required an audit of their complete financial information. 

We have identified and reported on two key audit matters, including revenue recognition, and going concern. 

Key audit matter 

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit 
of the financial statements of the current period and include the most significant assessed risks of material 
misstatement (whether or not due to fraud) we identified, including those which had the greatest effect on: the 
overall audit strategy, the allocation of resources in the audit; and directing the efforts of the engagement team. 
This matter was addressed in the context of our audit of the financial statements as a whole, and in forming 
our opinion thereon, and we do not provide a separate opinion on this matter. 

29 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Independent auditor’s report 
30 June 2020 

Key Audit Matter 

Revenue recognition 

reported 

The  Group  has 
revenues  of 
A$131.0m  (2019:  A$208.6m)  with  deferred 
revenue  at  30  June  2020  of  A$6.2m  (2019: 
A$10.4m). The revenue recognition policy is 
detailed  within  note  2  of  these  financial 
statements  and  the  revenue  disclosures  are 
outlined in note 4.   

The  key  audit  matter  is  the  existence  of 
revenue recognised during the year, revenue 
recognised around the year end, including the 
recognition  of  the  correct  apportionment  of 
revenue  in  the  year  based  on  performance 
obligations  completed  as  defined  per  IFRS 
15, and the related amounts deferred at year 
end for all deliveries in transit.  Because of the 
this  balance,  we  have 
significance  of 
considered it to be a key audit matter. 

How we addressed the key audit matter in the audit 

Our audit work included, but was not restricted to, the 
following: 

•  Reviewed the revenue recognition policy for the material 
sources of revenue and check revenue is recognised in 
accordance with IFRS 15; 

•  On a sample basis, tested revenue transactions 
throughout the year by tracing to supporting 
documentation, including proof of delivery and cash 
receipts; 

•  Use data analytics technique to generate expected 
revenue from EPOS data to compare with revenue 
recognised and cash collected; 

• 

• 

Performed cut-off procedures to ensure revenue is 
recorded in the correct period.  This consisted of checking 
that revenue is recognised in the correct period for a 
sample of items sold before and after the year end;  

Tested the existence of deferred revenue for a sample of 
deliveries in transit at year end; and 

•  Reviewed the financial statement disclosures relating to 
revenue to check that they comply with the IFRS 15 
accounting standard requirements.  

Key Observations 

Based on procedures performed, consider that revenue has 
been recognised in the correct period and in accordance with 
accounting standards. 

30 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Independent auditor’s report 
30 June 2020 

Key Audit Matter 

Going concern 

In  the  second  half  of  the  financial  year,  the 
outbreak  of  COVID-19  became  a  global 
pandemic. Governments internationally have 
enforced various restrictions on society which 
has  had  a  negative  impact  on  the  global 
economy  resulting  in  ongoing  uncertainty  in 
the external economic environment.  

The  financial  statements  explain  in  note  2 
how the Directors have formed a judgement 
that  it  is  appropriate  to  adopt  the  going 
concern  basis  of  preparation  for  the  Group. 
That  judgement  is  based  on  the  Directors’ 
evaluation of the inherent risks to the Group’s 
business  model,  including  the  impact  of 
COVID-19, and how those risks might affect 
the  Group’s  financial  resources  or  ability  to 
continue operations over a period of at least 
a  year  from  the  date  of  approval  of  the 
financial statements. 

As a consequence, going concern is 
considered a key audit matter. 

How we addressed the key audit matter in the audit 

Our audit work included, but was not restricted to, the 
following: 

•  Obtained an understanding of the business model, 
objectives, strategies and related business risk, the 
measurement and review of the Group’s financial 
performance including forecasting and budgeting 
processes and the Group’s risk assessment process; 

•  We evaluated the Directors’ model including the 

relevance and reliability of underlying data used to 
make the assessment by agreeing to supporting 
documentation, including management accounts, 
whether assumptions and changes to assumptions 
from prior years are appropriate and consistent with 
each other;  

•  We performed analyses of changes in key assumptions 
including a reasonably possible (but not unrealistic) 
reduction in forecast revenue to understand the 
sensitivity in the cash flow forecasts for a period of 
twelve months from the date of approval of the financial 
statements. 

•  We reviewed the stress test analysis prepared by 

management to see when the Group will run out of 
cash. We confirmed through subsequent actual 
numbers that this scenario is improbable due to the 
Group being in strong cash position. 

•  we evaluated the Directors’ plans for future actions in 
relation to the going concern assessment including 
whether such plans are feasible in the circumstances, 
with reference to management accounts and other 
supporting documentation.  

•  We evaluated the adequacy and appropriateness of 
disclosures in the financial statements regarding the 
going concern assessment and any material 
uncertainties that may exist.  

Key Observations 

Our key observations are set out in the Conclusions relating to 
going concern section above. 

Our application of materiality 

We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements 
on the audit and in forming our audit opinion. We consider materiality to be the magnitude by which misstatements, including 
omissions, could influence the economic decisions of reasonable users that are taken on the basis of the financial 
statements.   

31 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Independent auditor’s report 
30 June 2020 

Importantly, misstatements below these levels will not necessarily be evaluated as immaterial as we also take account of the 
nature of identified misstatements, and the particular circumstances of their occurrence, when evaluating their effect on the 
financial statements as a whole.  

Materiality for the Group financial statement as a whole was calculated at A$1,310,000 based on 1% of total revenue.  In 
arriving at this judgement, we considered the financial measures which we believed to be most relevant to the users of the 
financial statements in assessing the performance of the Group.   Profit before tax is a generally accepted benchmark for a 
profit-orientated  business.  However,  due  to  the  loss  making  nature  of  the  Group,  we  consider  that  there  is  still  significant 
volatility in this measure. We concluded that, in isolation, this metric  did  not  appropriately  reflect  the  scale  of  the  Group’s 
ongoing operations or its underlying performance.  As a result, revenue was considered the most appropriate benchmark. 

Materialities for significant components comprising the Parent Company and the Australian component were both calculated 
as A$972,750.   

In order to reduce to an appropriately low level the probability that any misstatements exceed materiality, we use a lower 
materiality, performance materiality, to determine the extent of testing needed. Importantly, misstatements below these levels 
will not necessarily be evaluated as immaterial as we also take account of the nature of identified misstatements, and the 
particular circumstances of their occurrence, when evaluating their effect on the financial statements as a whole. 

Performance materiality was calculated at A$972,750, which was deemed appropriate with reference to our risk assessment, 
together with our assessment of the Group’s internal controls. 

Performance materiality levels used for the two significant components identified within the Group were based upon the same 
benchmarks  and  percentages  detailed  for  the  Group,  due  to  each  component  being  consistent  in  both  nature,  audit  risks 
identified and control environment to the Group as a whole.  In the current year, performance materiality applied to the audits 
of the two significant components was A$729,500 each. 

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above A$39,200, 
as well as misstatements below that amount that, in our view, warranted reporting for qualitative reasons. 

An overview of the scope of our audit 

Our audit of the Group was scoped by obtaining an understanding of the Group and its environment, including the Group’s 
system of internal control, and assessing the risks of material misstatement in the financial statements at a Group level. We 
also addressed the risk of management override of internal controls, including assessing whether there was evidence of bias 
by the directors that may have represented a risk of material misstatement due to fraud. 

In determining the scope of our audit we considered the level of work to be performed at each component in order to ensure 
sufficient assurance was gained to allow us to express an opinion on the financial statements of the Group as a whole. The 
group operates through a number of components in Jersey, Australia, New Zealand and South-East Asia.  Ozsale Pty Limited, 
the component in Australia, was considered by us to be significant as it is the principal trading component in the Group. We 
completed full scope audits on Mysale Group plc and Ozsale Pty Limited.  The audit of Mysale Group plc was completed by 
the group engagement team.  Ozsale Pty Limited was audited by our network firm in Australia.  The Group engagement team 
was significantly involved in the planning and direction of the audit of Ozsale Pty Limited.  As part of our audit strategy, we 
issued group audit engagement instructions and discussed the instructions with the component auditor. A senior member of 
the group audit team held discussions with the component auditor and local management. The group audit team performed a 
review of the component audit files and we discussed the audit findings with the component auditor.  A senior member of the 
group audit team also attended the closing meeting with the client. 

The non-significant components, which contributed 1.2% of total revenue of the Group, were subject to desktop reviews or 
specific procedures in relation to specific areas of the financial statements carried out by the Group engagement team. 

Other information 

The  Directors  are  responsible  for  the  other  information.    The  other  information  comprises  the  information  included  in  the 
Annual Report and Financial Statements, other than the financial statements and our auditor’s report thereon.  Our opinion 
on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our 
report, we do not express any form of assurance conclusion thereon.  

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in 
the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material 
32 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Independent auditor’s report 
30 June 2020 

misstatements, we are required to determine whether there is a material misstatement in the financial statements or a material 
misstatement  of  the  other  information.  If,  based  on  the  work  we  have  performed,  we  conclude  that  there  is  a  material 
misstatement of this other information, we are required to report that fact. 

We have nothing to report in this regard. 

Matters on which we are required to report by exception  

We have nothing to report in respect of the following matters where the Companies (Jersey) Law 1991 requires us to report 
to you if, in our opinion: 

•  proper accounting records have not been kept by Parent Company, or proper returns adequate for our audit have not 

been received from branches not visited by us; or 

• 

the Parent Company financial statements are not in agreement with the accounting records and returns; or 

•  we have not received all the information and explanations we require for our audit. 

Responsibilities of Directors   
As explained more fully in the Directors’ Responsibilities Statement, the Directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors 
determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether 
due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group’s or Parent Company’s ability to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have 
no realistic alternative but to do so.  

Auditor’s responsibilities for the audit of the financial statements  
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists.  

Misstatements  can  arise  from  fraud  or  error  and  are  considered  material  if,  individually  or  in  the  aggregate  they  could 
reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements. 

A  further  description  of  our  responsibilities  for  the  audit  of  the  financial  statements  is  located  on  the  Financial  Reporting 
Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report. 

Use of our report 
This report is made solely to the Company’s members, as a body, in accordance with Article 113A of the Companies (Jersey) 
Law 1991. Our audit work has been undertaken so that we might state to the Parent Company’s members those matters we 
are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not 
accept or assume responsibility to anyone other than the Parent Company and the Parent Company’s members as a body, 
for our audit work, for this report, or for the opinions we have formed. 

David Butcher 
For and on behalf of BDO LLP 
Chartered Accountants 
London, United Kingdom 
25 November 2020 

BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127). 

33 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
MySale Group Plc 
Statement of profit or loss and other comprehensive income 
For the year ended 30 June 2020 

Revenue from contracts with customers 
Cost of sale of goods* 

Gross profit 

Other operating gain, net 
Interest income 

Expenses 
Selling and distribution expenses 
Administration expenses 
Impairment/(recovery) of receivables 
Impairment of assets 
Finance costs 

Loss before income tax benefit/(expense) 

  Note   

Consolidated 

2020 
A$'000 

2019 
A$'000 

4 

4 

5 

  11 
  16 
7 

131,032   
(87,152)  

208,596  
(156,178) 

43,880   

52,418  

8,626   
4   

1,591  
-   

(37,015)  
(20,746)  
2,262   
-    
(400)  

(71,795) 
(31,814) 
(5,261) 
(2,832) 
(547) 

(3,389)  

(58,240) 

Income tax benefit/(expense) 

9 

(171)   

(11,090) 

Loss after income tax benefit/(expense) for the year attributable to the owners 
of MySale Group Plc 

(3,560) 

(69,330) 

Other comprehensive (loss)/income 

Items that may be reclassified subsequently to profit or loss 
Net change in the fair value of cash flow hedges taken to equity, net of tax 
Exchange differences on translation of foreign operations 

  28 
  28 

Other comprehensive (loss)/income for the year, net of tax 

Total comprehensive loss for the year attributable to the owners of MySale 
Group Plc 

-    
(2,125)  

(2,125)  

(38) 
932  

894  

(5,685) 

(68,436) 

Cents 

Cents 

Basic and diluted earnings per share 

  38 

(0.53)  

(44.92) 

* Delivery costs to customers for the year ended 30 June 2019 of A$33,831,000 have been reclassified from Cost of sale 
of goods to Selling and distribution expenses to be in line with the online retail industry. 

The above statement of profit or loss and other comprehensive income should be read in conjunction with the 
accompanying notes 
34 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
MySale Group Plc 
Balance sheet 
As at 30 June 2020 

Assets 
Current assets 
Cash and cash equivalents 
Trade and other receivables 
Inventories 
Income tax receivable 
Other current assets 
Total current assets 

Non-current assets 
Property, plant and equipment 
Right-of-use assets 
Intangibles 
Other non-current assets 
Deferred tax 
Total non-current assets 

Total assets 

Liabilities 
Current liabilities 
Trade and other payables 
Contract liabilities 
Borrowings 
Lease liabilities 
Income tax payable 
Provisions 
Total current liabilities 

Non-current liabilities 
Lease liabilities 
Provisions 
Total non-current liabilities 

Total liabilities 

Net assets 

Equity 
Share capital 
Share premium account 
Other reserves 
Accumulated losses 
Equity attributable to the owners of MySale Group Plc 
Non-controlling interests 

Total equity 

  Note   

Consolidated 

2020 
A$'000 

2019 
A$'000 

  10 
  11 
  12 

  13 

  14 
  15 
  16 
  17 
  18 

  19 
  20 
  21 
  22 

  23 

  24 
  25 

  26 
  27 
  28 

  29 

6,660   
4,107   
2,761   
15   
634   
14,177   

1,216   
5,362   
30,168   
1,629  
3,407   
41,782   

814  
9,985  
15,963  
-   
4,766  
31,528  

1,186  
-   
34,480  
- 
3,369  
39,035  

55,959   

70,563  

18,985   
6,186   
-    
1,581   
-    
2,428   
29,180   

5,048   
450   
5,498   

32,968  
10,408  
18,357  
-   
96  
4,415  
66,244  

-   
231  
231  

34,678   

66,475  

21,281   

4,088  

-    
328,971   
(124,979)  
(182,691)  
21,301   
(20)  

-   
306,363  
(123,125) 
(179,130) 
4,108  
(20) 

21,281   

4,088  

The above balance sheet should be read in conjunction with the accompanying notes 
35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
MySale Group Plc 
Balance sheet 
As at 30 June 2020 

The financial statements of MySale Group Plc (company number 115584) (Jersey) were approved by the Board of Directors 
and authorised for issue on 25 November 2020. They were signed on its behalf by: 

___________________________ 
Carl Jackson 
Director 

25 November 2020 

 ___________________________ 
 Charles Butler 
 Chairman 

The above balance sheet should be read in conjunction with the accompanying notes 
36 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
   
  
   
  
  
MySale Group Plc 
Statement of changes in equity 
For the year ended 30 June 2020 

Consolidated 

 Share 
premium 
account 
A$'000 

 Other 
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Non-
controlling  
interest  
A$'000 

Total equity 
A$'000 

Balance at 1 July 2018 

306,363  

(122,983)  

(109,800)  

(20)  

73,560 

Loss after income tax expense for the year 
Other comprehensive income for the year, net 
of tax 

Total comprehensive (loss)/income for the year  

Transactions with owners in their capacity as 
owners: 
Share-based payments (note 39) 

-  

- 

-  

-  

(69,330)  

894 

- 

894  

(69,330)  

-  

- 

-  

(69,330) 

894 

(68,436) 

-  

(1,036)  

-  

-  

(1,036) 

Balance at 30 June 2019 

306,363  

(123,125)  

(179,130)  

(20)  

4,088 

Consolidated 

 Share 
premium 
account 
A$'000 

 Other 
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Non-
controlling  
interest  
A$'000 

Total equity 
A$'000 

Balance at 1 July 2019 

306,363  

(123,125)  

(179,130)  

(20)  

4,088 

Loss after income tax expense for the year 
Other comprehensive loss for the year, net of 
tax 

Total comprehensive (loss)/income for the year  

-  

- 

-  

-  

(3,561)  

(2,125) 

- 

(2,125)  

(3.561)  

Transactions with owners in their capacity as 
owners: 
Issue of ordinary shares, net of transaction 
costs (note 27) 
Share-based payments (note 39) 

22,608 
-  

- 
271  

- 
-  

-  

- 

-  

- 
-  

(3,561) 

(2,125) 

(5,686) 

22,608 
271 

Balance at 30 June 2020 

328,971  

(124,979)  

(182,691)  

(20)  

21,281 

The above statement of changes in equity should be read in conjunction with the accompanying notes 
37 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
MySale Group Plc 
Statement of cash flows 
For the year ended 30 June 2020 

Cash flows from operating activities 
Loss before income tax benefit/(expense) for the year 

Adjustments for: 
Depreciation and amortisation 
Impairment of goodwill 
Net loss on disposal of property, plant and equipment 
Net loss/(gain) on disposal of intangibles 
Interest income 
Interest expense 

Change in operating assets and liabilities: 
Decrease in trade and other receivables 
Decrease in inventories 
Decrease/(increase) in other operating assets 
(Decrease)/increase in trade and other payables 
(Decrease)/increase in contract liabilities 
(Decrease)/increase in other provisions 

Interest received 
Interest paid 
Income taxes paid 

  Note   

Consolidated 

2020 
A$'000 

2019 
A$'000 

(3,389)  

(58,240) 

7,520   
-    
390   
128   
(4)  
400   

6,937  
2,832  
487  
(2,655) 
-   
547  

5,045   

(50,092) 

7,320   
13,202   
2,502   
(17,307)  
(4,222)  
(578)  

5,962   
4   
(51)  
(321)  

20,153  
17,687  
(399) 
986  
1,787  
1,558  

(8,320) 
-   
(547) 
(136) 

Net cash from/(used in) operating activities 

5,594   

(9,003) 

Cash flows from investing activities 
Payments for property, plant and equipment 
Payments for intangibles 
Proceeds from disposal of property, plant and equipment 
Proceeds from disposal of intangibles 

Net cash used in investing activities 

Cash flows from financing activities 
Proceeds from issue of shares 
Repayment of borrowings 
Repayment of leases 

Net cash (used in)/from financing activities 

Net increase/(decrease) in cash and cash equivalents 
Cash and cash equivalents at the beginning of the financial year 
Effects of exchange rate changes on cash and cash equivalents 

  26 

(980)  
(1,633)  
-    
-    

(94) 
(4,865) 
177  
2,655  

(2,613)  

(2,127) 

22,608   
(5,200)  
(1,163)  

16,245   

-   
-   
(124) 

(124) 

19,226   
(12,323)  
(243)  

(11,254) 
(938) 
(131) 

Cash and cash equivalents at the end of the financial year 

  10 

6,660   

(12,323) 

The above statement of cash flows should be read in conjunction with the accompanying notes 
38 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 1. General information 

MySale  Group  Plc  is  a  group  consisting  of  MySale  Group  Plc  (the  'Company'  or  'parent  entity')  and  its  subsidiaries  (the 
'Group').  The  financial  statements  of  the  Group,  in  line  with  the  location  of  the  majority  of  the  Group's  operations  and 
customers, are presented in Australian dollars and generally rounded to the nearest thousand dollars.  

The principal business of the Group is the operating of online shopping outlets for consumer goods like ladies, men's and 
children’s fashion clothing, accessories, beauty and homeware items. 

MySale Group Plc is a public company, limited by shares, listed on the AIM (Alternate Investment Market), a sub-market of 
the London Stock Exchange. The company is incorporated and registered under the Companies (Jersey) Law 1991. The 
company is domiciled in Australia. 

The registered office of the company is Ogier House, The Esplanade, 44 Esplanade Street. Helier, JE4 9WG, Jersey and 
principal place of business is at 3/120 Old Pittwater Road, Brookvale, NSW 2100, Australia. 

The financial statements were authorised for issue, in accordance with a resolution of Directors, on 25 November 2020. 

Note 2. Significant accounting policies 

The principal accounting policies adopted in the preparation of the financial statements are set out below. These policies 
have been consistently applied to all the years presented, unless otherwise stated. 

New or amended Accounting Standards and Interpretations adopted 
The Group has adopted all of the new or amended Accounting Standards and interpretations issued by the international 
Accounting Standard Board (“IASB’) which have been endorsed by the European Union that are mandatory for the current 
reporting period.   
The following Accounting Standards and Interpretations are most relevant to the Group: 

IFRS 16 Leases 
The Group has adopted IFRS 16 from 1 July 2019. The standard replaces IAS 17 'Leases' and for lessees eliminates the 
classifications of operating leases and finance leases. Except for short-term leases and leases of low-value assets, right-of-
use assets and corresponding lease liabilities are recognised in the statement of financial position. Straight-line operating 
lease  expense  recognition  is  replaced  with  a  depreciation  charge  for  the  right-of-use  assets  (included  in  administrative 
expenses) and an interest expense on the recognised lease liabilities (included in finance costs). In the earlier periods of the 
lease, the expenses associated with the lease under IFRS 16 will be higher when compared to lease expenses under IAS 
17.  However,  EBITDA  (Earnings  Before  Interest,  Tax,  Depreciation  and  Amortisation)  results  improve  as  the  operating 
expense is now replaced by interest expense and depreciation in profit or loss. For classification within the statement of cash 
flows, the interest portion is disclosed in operating activities and the principal portion of the lease payments are separately 
disclosed in financing activities. For lessor accounting, the standard does not substantially change how a lessor accounts for 
leases. 

The Group lease portfolio is principally comprised of property leases of buildings in relations to fulfilment centres and office 
space. The term of the lease’s ranges between 2 to 5 years. 

Impact of adoption 
IFRS 16 was adopted using the modified retrospective approach which does not require the comparatives to be restated and 
the cumulative effect of initially applying the standard is recognised in the opening balance of accumulated losses at the 
transition date. The impact of adoption on opening accumulated losses as at 1 July 2019 was as follows: 

39 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

Operating lease commitments as at 1 July 2019 (IAS 17) 
Finance lease commitments as at 1 July 2019 (IAS 17) 
Operating lease commitments discount based on the weighted average incremental borrowing rate of 5% 
(IFRS 16) 
Short-term leases not recognised as a right-of-use asset (IFRS 16) 
Low-value assets leases not recognised as a right-of-use asset (IFRS 16) 
Right-of-use assets (IFRS 16) 

Lease liabilities - current (IFRS 16) 
Lease liabilities - non-current (IFRS 16) 

Net change in opening accumulated losses as at 1 July 2019 

1 July  
2019 
A$'000 

5,835 
20 

(181) 
(3,945) 
(5) 
1,724 

(541) 
(1,183) 
(1,724) 

- 

Practical expedients applied: 
In adopting IFRS 16, the Group has used the following practical expedients permitted by the standard: 
 applied a single discount rate to a portfolio of leases with reasonably similar characteristics; 
● 
 accounted for operating leases with a remaining lease term of less than 12 months as at 1 July 2019 as short-term 
● 
leases; 
 excluded initial direct costs for the measurement of the right-of-use asset at the date of initial application; 
 used hindsight in determining the lease term where the contract contains options to extend or terminate the lease; and 
 not apply IFRS 16 to contracts that were not previously identified as containing a lease. 

● 
● 
● 

IFRIC 23 – Uncertainty over Income Tax Treatments 
The  Group  has  adopted  Interpretation  23  from  1  July  2019.  The  interpretation  clarifies  how  to  apply  the  recognition  and 
measurement  requirements  of  IAS  12  ‘Income  Taxes’  in  circumstances  where  uncertain  tax  treatments  exists.  The 
interpretation  requires:  the  Group  to  determine  whether  each  uncertain  tax  treatment  should  be  treated  separately  or 
together,  based  on  which  approach  better  predicts  the  resolution  of  the  uncertainty;  the  Group  to  consider  whether  it  is 
probable that a taxation authority will accept an uncertain tax treatment; and if the Group concludes that it is not probable 
that the taxation authority will accept an uncertain tax treatment, it shall reflect the effect of uncertainty in determining the 
related taxable profit (tax loss), tax bases, unused tax losses, unused tax credits or tax rates, measuring the tax uncertainty 
based  on  either  the  most  likely  amount  or  the  expected  value.  In  making  the  assessment  it  is  assumed  that  a  taxation 
authority will examine amounts it has a right to examine and have full knowledge of all related information when making 
those examinations. IFRIC 23 was adopted using the modified retrospective approach and as such comparatives have not 
been restated. There was no impact of adoption on opening retained profits as at 1 July 2019. 

New Accounting Standards and Interpretations not yet mandatory or early adopted 
International Financial Reporting Standards ('IFRS') and Interpretations that have recently been issued or amended but are 
not yet mandatory, have not been early adopted by the Group for the annual reporting period ended 30 June 2020. The 
Group's assessment of the impact of these new or amended Accounting Standards and Interpretations, most relevant and 
material to the Group, are set out below: 

IASB new Conceptual Framework for Financial Reporting 
The new framework is applicable for annual reporting periods beginning on or after 1 January 2020 and the application of 
the new definition and recognition criteria may result in future amendments to several accounting standards. Furthermore, 
entities who rely on the conceptual framework in determining their accounting policies for transactions, events or conditions 
that are not otherwise dealt with under IFRS may need to revisit such policies. The Group will apply the revised conceptual 
framework from 1 July 2020 and at this time, the application of the Conceptual Framework is not expected to have a material 
impact on the Group’s financial statements.  

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MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

Basis of preparation 
These  financial  statements  have  been  prepared  in  accordance  with  applicable  Jersey  Law  and  International  Financial 
Reporting  Standards  ('IFRS'  or  'IFRSs')  as  adopted  for  use  in  the  European  Union  (the  'EU')  and  IFRS  Interpretations 
Committee interpretations (together 'EUIFRS'). 

Under Article 105(11) of the Companies (Jersey) Law 1991, a parent company preparing consolidated financial statements 
need not present solus (parent company only) financial information, unless required to do so by an ordinary resolution of 
the Company’s members. The Company’s members did not pass an ordinary resolution on this matter and hence Parent 
Company financial information has not been presented for the year. 

Historical cost convention 
The financial statements have been prepared under the historical cost convention. 

Going concern  
The  consolidated  financial  statements  have  been  prepared  on  a  going  concern  basis.  In  reaching  their  assessment,  the 
Directors have considered a period extending at least 12 months from the date of approval of these financial statements. 

The  Group’s  business  activities  and  financial  position,  together  with  the  factors  likely  to  affect  its  future  development, 
performance and position, are set out in section 4 of the Strategic Report. In addition, note 31 to the financial statements 
includes the Company’s objectives, policies and processes for managing its capital; its financial risk management objectives; 
details of its financial instruments; and its exposures to credit risk and liquidity risk. The Group prepare budgets and cashflow 
forecasts to ensure that the Group can meet its liabilities as they fall due. 

As at 30 June 2020, the Group’s current liabilities exceeds current assets by A$15,003,000 (2019: A$34,716,000) and the 
Group  has  incurred  a  loss  before  tax  of  A$3,389,000  (2019:  A$58,240,000)  and  generated  operating  cash  inflows  of 
A$5,594,000 (2019: cash outflows of A$9,003,000).  

During the year, the Group finalised a share placement for A$23,329,000. The Group also agreed with its financier Hong 
Kong  and  Shanghai  Banking  Corporation  Plc  (‘HSBC’)  to  extinguish  all  borrowing  facilities,  Corporate  Guarantees  and 
Indemnities with a repayment of A$10,914,000 in September 2019. As part of this repayment HSBC agreed to provide the 
Group with debt forgiveness amount of A$7,753,000. 

The uncertainty as to the future impact on the Group of the COVID-19 pandemic has been considered as part of the Group’s 
adoption  of  the  going  concern  basis.  Subsequent  to  the  end  of  the  financial  year,  the  Directors  continue  to  monitor 
developments and the potential impact of Covid-19 on the operational and financial risks of the Group. 

Immediate  action  has  been  taken  to  protect  the  cash  resources  of  the  business  until  further  certainty  is  gained.  These 
measures include, but are not limited to: 

·         strengthening the cash position by raising an additional A$9,300,000 as of 8 October 2020 

·         obtaining government support as part of various economic stimulus initiatives 

The  Directors  have  prepared  cash  flow  forecasts  covering  a  period  to  30  June  2022.  This  assessment  has  included 
consideration of the forecast performance of the business for the foreseeable future and the cash available to the Group. In 
preparing these forecasts, the Directors have considered a number of detailed sensitivities, including a worst case scenario 
considering the potential impact of Covid-19.  

If revenue were to fall in line with the worst case model, the Group would take further remedial action to counter the reduction 
in profit and cash through a cost cutting exercise that would include staff redundancies and general cost control measures. 

Based on current trading, the worst case scenario is considered unlikely. However, it is difficult to predict the overall impact 
and outcome of COVID-19 at this stage, particularly if the second wave continues in to 2021. Nevertheless, after making 
enquiries, and considering the uncertainties described above, the directors have a reasonable expectation that the company 
has adequate resources to continue in operational existence for the foreseeable future. For these reasons, they continue to 
adopt the going concern basis in preparing the annual report and accounts. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

Critical accounting estimates 
The  preparation  of  the  financial  statements  requires  the  use  of  certain  critical  accounting  estimates.  It  also  requires 
management to exercise its judgement in the process of applying the Group's accounting policies. The areas involving a 
higher  degree  of  judgement  or  complexity,  or  areas  where  assumptions  and  estimates  are  significant  to  the  financial 
statements, are disclosed in note 3. 

Principles of consolidation 
The consolidated financial statements incorporate the assets and liabilities of all subsidiaries of MySale Group Plc as at 30 
June 2020 and the results of all subsidiaries for the year then ended. 

Subsidiaries are all those entities over which the Group has control. The Group controls an entity when the Group is exposed 
to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its 
power to direct the activities of the entity. Subsidiaries are fully consolidated from the date on which control is transferred to 
the Group. They are de-consolidated from the date that control ceases. 

Intercompany  transactions,  balances  and  unrealised  gains  on  transactions  between  entities  in  the  Group  are  eliminated. 
Unrealised losses are also eliminated unless the transaction provides evidence of the impairment of the asset transferred. 
Accounting policies of subsidiaries have been changed where necessary to ensure consistency with the policies adopted by 
the Group. 

The acquisition of subsidiaries is accounted for using the acquisition method of accounting. A change in ownership interest, 
without  the  loss  of  control,  is  accounted  for  as  an  equity  transaction,  where  the  difference  between  the  consideration 
transferred and the book value of the share of the non-controlling interest acquired is recognised directly in equity attributable 
to the parent. 

Where the Group loses control over a subsidiary, it derecognises the assets including goodwill, liabilities and non-controlling 
interest in the subsidiary together with any cumulative translation differences recognised in equity. The Group recognises 
the fair value of the consideration received and the fair value of any investment retained together with any gain or loss in 
profit or loss. 

Non-controlling interest in the results and equity of subsidiaries are shown separately in the statement of profit or loss and 
other comprehensive income, balance sheet and statement of changes in equity of the Group. Losses incurred by the Group 
are attributed to the non-controlling interest in full, even if that results in a deficit balance. 

Operating segments 
Operating segments are presented using the 'management approach', where the information presented is on the same basis 
as the internal reports provided to the Chief Operating Decision Makers ('CODM'). The CODM is responsible for the allocation 
of resources to operating segments and assessing their performance. 

Foreign currency translation 

Foreign currency transactions 
Foreign currency transactions are translated into the Company’s functional currency in Australian dollars using the exchange 
rates prevailing at the dates of the transactions. Foreign exchange gains and losses resulting from the settlement of such 
transactions  and  from  the  translation  at  reporting  date  exchange  rates  of  monetary  assets  and  liabilities  denominated  in 
foreign currencies are recognised in profit or loss. 

Foreign operations 
The assets and liabilities of foreign operations are translated into the Group's presentational currency using the exchange 
rates at the reporting date. The revenues and expenses of foreign operations included in each of the Statement of Profit or 
Loss  and  Statement  of  Comprehensive  income  are  translated  into  Australian  dollars  using  the  average  exchange  rates, 
which approximate the rates at the dates of the transactions, for the period. All resulting foreign exchange differences are 
recognised in other comprehensive income through the foreign currency reserve in equity. 

The foreign currency reserve is recognised in profit or loss when the foreign operation or net investment is disposed of. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

Revenue recognition 
The Group recognises revenue as follows: 

Revenue from contracts with customers 
Revenue is recognised at an amount that reflects the consideration to which the Group is expected to be entitled in exchange 
for transferring goods or services to a customer. For each contract with a customer, the Group: identifies the contract with a 
customer; identifies the performance obligations in the contract; determines the transaction price; allocates the transaction 
price to the separate performance obligations on the basis of the relative stand-alone selling price of each distinct good or 
service to be delivered; and recognises revenue when or as each performance obligation is satisfied in a manner that depicts 
the transfer to the customer of the goods or services promised. 

Sale of goods 
The  Group's  revenue  mainly  comprises  the  sale  of  goods  online,  in-store,  and  by  wholesale  to  businesses.  Revenue  is 
recognised when control of the goods has transferred to the customer at an amount that reflects the consideration to which 
the Group expects to be entitled.  

The Group operates mostly an online retail business selling men's, ladies and children's apparel, accessories, beauty and 
homeware items. Revenue from sale of goods is recognised at the point in time when the customer obtains control of the 
goods, which is generally at the time of delivery. Sales represent product delivered less actual and estimated future returns, 
and slotting fees, rebates and other trade discounts accounted for as reductions of revenue. Online sales are usually by 
credit card or online payment. 

It is the Group's policy to sell its products to the customer with a right of return within 30 days.  Accruals for sales returns are 
estimated on the basis of historical returns and are recorded so as to allocate them to the same period in which the original 
revenue is recorded. The accrual for return totalled A$387k at 30 June 2020 (FY19:A$407k) 

Interest 
Interest revenue is recognised as interest accrues using the effective interest method. This is a method of calculating the 
amortised cost of a financial asset and allocating the interest income over the relevant period using the effective interest rate, 
which is the rate that exactly discounts estimated future cash receipts through the expected life of the financial asset to the 
net carrying amount of the financial asset. 

Other revenue 
Other revenue is recognised when it is received or when the right to receive payment is established. 

Government grants 
Grants from the government are recognised at their fair value where there is a reasonable assurance that the grant will be 
received and the Group will comply with all attached conditions. Government grants are recognised in profit or loss over the 
period necessary to match with the costs that they are intended to compensate. The Group received government grants 
relating to COVID-19 wage subsidies in Australia, New Zealand and Singapore during the year. The grants are netted off 
against employee costs in the statement of profit or loss and are detailed in note 8. 

Income tax 
The income tax expense or benefit for the period is the tax payable on that period's taxable income based on the applicable 
income tax rate for each jurisdiction, adjusted by the changes in deferred tax assets and liabilities attributable to temporary 
differences, unused tax losses and the adjustment recognised for prior periods, where applicable. 

Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to be applied when the 
assets are recovered or liabilities are settled, based on those tax rates that are enacted or substantively enacted, except for: 
 When the deferred income tax asset or liability arises from the initial recognition of goodwill or an asset or liability in a 
● 
transaction that is not a business combination and that, at the time of the transaction, affects neither the accounting nor 
taxable profits; or 
 When the taxable temporary difference is associated with interests in subsidiaries, associates or joint ventures, and the 
timing of the reversal can be controlled and it is probable that the temporary difference will not reverse in the foreseeable 
future. 

● 

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable that 
future taxable amounts will be available to utilise those temporary differences and tax losses. 

43 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
 
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

The carrying amount of recognised and unrecognised deferred tax assets are reviewed at each reporting date. Deferred tax 
assets recognised are reduced to the extent that it is no longer probable that future taxable profits will be available for the 
carrying amount to be recovered. Previously unrecognised deferred tax assets are recognised to the extent that it is probable 
that there are future taxable profits available to recover the asset. 

Deferred tax assets and liabilities are offset only where there is a legally enforceable right to offset current tax assets against 
current tax liabilities and deferred tax assets against deferred tax liabilities; and they relate to the same taxable authority on 
either the same taxable entity or different taxable entities which intend to settle simultaneously. 

MySale  Group  Plc  (the  'head  entity')  and  its  wholly-owned  Australian  subsidiaries  plus  Apac  Sale  Group  Pte.  Ltd.  have 
formed an income tax consolidated group under the tax consolidation regime. The head entity and each subsidiary in the tax 
consolidated group continue to account for their own current and deferred tax amounts. The tax consolidated group has 
applied the 'separate taxpayer within group' approach in determining the appropriate amount of taxes to allocate to members 
of the tax consolidated group. 

Current and non-current classification 
Assets and liabilities are presented in the balance sheet based on current and non-current classification. 

An asset is classified as current when: it is either expected to be realised or intended to be sold or consumed in the Group's 
normal operating cycle; it is held primarily for the purpose of trading; it is expected to be realised within 12 months after the 
reporting period; or the asset is cash or cash equivalent unless restricted from being exchanged or used to settle a liability 
for at least 12 months after the reporting period. All other assets are classified as non-current. 

A liability is current when: it is expected to be settled in the Group's normal operating cycle; it is held primarily for the purpose 
of trading; it is due to be settled within 12 months after the reporting period; or there is no unconditional right to defer the 
settlement of the liability for at least 12 months after the reporting period. All other liabilities are classified as non-current.  

Deferred tax assets and liabilities are always classified as non-current. 

Cash and cash equivalents 
Cash and cash equivalents includes cash on hand, deposits held at call with financial institutions, other short-term, highly 
liquid investments with original maturities of three months or less that are readily convertible to known amounts of cash and 
which are subject to an insignificant risk of changes in value. For the statement of cash flows presentation purposes, cash 
and cash equivalents also includes bank overdrafts, which are shown within borrowings in current liabilities on the balance 
sheet. 

Trade and other receivables 
Trade  receivables  are  initially  recognised  at  fair  value  and  subsequently  measured  at  amortised  cost  using  the  effective 
interest method, less any allowance for expected credit losses. Trade receivables consist of wholesale debtor and online 
customer. Wholesale debtor are generally due for settlement within 30 days of recognition and online customer are generally 
due for settlement within 3-43 days 

The Group has applied the simplified approach to measuring expected credit losses, which uses a lifetime expected loss 
allowance. To measure the expected credit losses, trade receivables have been grouped based on days overdue. 

Other receivables are recognised at amortised cost, less any allowance for expected credit losses. 

Right of return assets 
Right of return assets represents the right to recover inventory sold to customers and is based on an estimate of customers 
who may exercise their right to return the goods and claim a refund. Such rights are measured at the value at which the 
inventory was previously carried prior to sale, less expected recovery costs and any impairment. 

Inventories 
Goods for resale are stated at the lower of cost and net realisable value on a 'weighted average cost' basis. Cost comprises 
purchase, delivery and direct labour costs, net of rebates and discounts received or receivable. 

Stock in transit is stated at the lower of cost and net realisable value. Cost comprises of purchase and delivery costs, net of 
rebates and discounts received or receivable. 

44 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

Net realisable value is the estimated selling price in the ordinary course of business less the estimated costs necessary to 
make the sale. 

A provision is made to write down any obsolete or slow-moving inventory to net realisable value, based on management's 
assessment of the expected future sales of that inventory, the condition of the inventory and the seasonality of the inventory. 

Property, plant and equipment 
Property,  plant  and  equipment  is  stated  at  historical  cost  less  accumulated  depreciation  and  impairment.  Historical  cost 
includes expenditure that is directly attributable to the acquisition of the items. 

Subsequent expenditure relating to plant and equipment that has already been recognised is added to the carrying amount 
of the asset only when it is probable that future economic benefits associated with the item will flow to the Group and the 
cost of the item can be measured reliably. All other repair and maintenance expenses are recognised in profit or loss when 
incurred. 

Depreciation is calculated on a straight-line basis to write off the net cost of each item of property, plant and equipment over 
their expected useful lives as follows: 

Leasehold improvements 
Plant and equipment 
Fixtures and fittings 
Motor vehicles 

 5-7 years 
 3-7 years 
 5-10 years 
 4-5 years 

The residual values, useful lives and depreciation methods are reviewed, and adjusted if appropriate, at each reporting date. 

Leasehold improvements are depreciated over the unexpired period of the lease or the estimated useful life of the assets, 
whichever is shorter. 

An item of property, plant and equipment is derecognised upon disposal or when there is no future economic benefit to the 
Group. Gains and losses between the carrying amount and the disposal proceeds are taken to profit or loss. 

Right-of-use assets 
A right-of-use asset is recognised at the commencement date of a lease. The right-of-use asset is measured at cost, which 
comprises the initial amount of the lease liability, adjusted for, as applicable, any lease payments made at or before the 
commencement date net of any lease incentives received, any initial direct costs incurred, and, except where included in the 
cost of inventories, an estimate of costs expected to be incurred for dismantling and removing the underlying asset, and 
restoring the site or asset. 

Right-of-use assets are depreciated on a straight-line basis over the unexpired period of the lease or the estimated useful 
life of the asset, whichever is the shorter. Where the Group expects to obtain ownership of the leased asset at the end of the 
lease term, the depreciation is over its estimated useful life. Right-of use assets are subject to impairment or adjusted for 
any remeasurement of lease liabilities. 

The Group has elected not to recognise a right-of-use asset and corresponding lease liability for short-term leases with terms 
of 12 months or less and leases of low-value assets. Lease payments on these assets are expensed to profit or loss as 
incurred. 

Intangible assets 
Externally acquired intangible assets are initially recognised at cost. Indefinite life intangible assets are not amortised and 
are subsequently measured at cost less any impairment. Finite life intangible assets are subsequently measured at cost less 
amortisation and any impairment. The gains or losses recognised in profit or loss arising from the derecognition of intangible 
assets  are  measured  as  the  difference  between  net  disposal  proceeds  and  the  carrying  amount  of  the  intangible  asset. 
Useful lives of finite life intangible assets are reviewed annually. Changes in the expected pattern of consumption or useful 
life are accounted for prospectively by changing the amortisation method or period. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

Goodwill 
Goodwill arises on the acquisition of a business. Goodwill is not amortised. Instead, goodwill is tested annually for impairment, 
or  more  frequently  if  events  or  changes  in  circumstances  indicate  that  it  might  be  impaired,  and  is  carried  at  cost  less 
accumulated impairment losses. Impairment losses on goodwill are taken to profit or loss and are not subsequently reversed. 

Customer relationships 
Customer relationships acquired in a business combination are amortised on a straight-line basis over the period of their 
expected benefit, being their finite useful life of three years. 

ERP system and software 
Acquired enterprise resource planning ('ERP') systems and software costs are initially capitalised at cost which includes the 
purchase price, net of any discounts and rebates, and other directly attributable cost of preparing the asset for its intended 
use. Direct expenditure including employee costs, which enhances or extends the performance of these systems beyond its 
specifications and which can be reliably measured, is added to the original costs incurred. These costs are amortised on a 
straight-line basis over the period of their expected benefit, being their finite useful lives of between three and five years. 

Costs associated with maintenance are recognised as an expense in profit or loss when incurred. 

Impairment of non-financial assets 
Goodwill and other intangible assets that have an indefinite useful life are not subject to amortisation and are tested annually 
for impairment, or more frequently if events or changes in circumstances indicate that they might be impaired. Other non-
financial assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount 
may not be recoverable. An impairment loss is recognised for the amount by which the asset's carrying amount exceeds its 
recoverable amount. 

Recoverable amount is the higher of an asset's fair value less costs of disposal and value-in-use. The value-in-use is the 
present value of the estimated future cash flows relating to the asset using a pre-tax discount rate specific to the asset or 
cash-generating unit to which the asset belongs. Assets that do not have independent cash flows are grouped together to 
form a cash-generating unit. 

Trade and other payables 
These amounts represent liabilities for goods and services provided to the Group prior to the end of the financial year and 
which are unpaid. Trade and other payables are initially recognised at fair value and subsequently measured at amortised 
cost. Due to their short-term nature they are not discounted. The amounts are unsecured and are usually paid within 30 days 
of recognition. 

Contract liabilities 
Contract liabilities represent the Group's obligation to transfer goods or services to a customer and are recognised when a 
customer pays consideration, or when the Group recognises a receivable to reflect its unconditional right to consideration 
(whichever is earlier) before the Group has transferred the goods or services to the customer. 

Borrowings 
Loans and borrowings are initially recognised at the fair value of the consideration received, net of transaction costs. They 
are subsequently measured at amortised cost using the effective interest method. 

Lease liabilities 
A lease liability is recognised at the commencement date of a lease. The lease liability is initially recognised at the present 
value of the lease payments to be made over the term of the lease, discounted using the interest rate implicit in the lease or, 
if  that  rate  cannot  be  readily  determined,  the  Group's  incremental  borrowing  rate.  Lease  payments  comprise  of  fixed 
payments less any lease incentives receivable, variable lease payments that depend on an index or a rate, amounts expected 
to be paid under residual value guarantees, exercise price of a purchase option when the exercise of the option is reasonably 
certain to occur, and any anticipated termination penalties. The variable lease payments that do not depend on an index or 
a rate are expensed in the period in which they are incurred. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

Lease liabilities are measured at amortised cost using the effective interest method. The carrying amounts are remeasured 
if  there  is  a  change  in  the  following:  future  lease  payments  arising  from  a  change  in  an  index  or  a  rate  used;  residual 
guarantee; lease term; certainty of a purchase option and termination penalties. When a lease liability is remeasured, an 
adjustment is made to the corresponding right-of use asset, or to profit or loss if the carrying amount of the right-of-use asset 
is fully written down. 

Finance costs 
Finance costs attributable to qualifying assets are capitalised as part of the asset. All other finance costs are expensed in 
the period in which they are incurred. 

Provisions 
Provisions are recognised when the Group has a present (legal or constructive) obligation as a result of a past event, it is 
probable  the  Group  will  be  required  to  settle  the  obligation,  and  a  reliable  estimate  can  be  made  of  the  amount  of  the 
obligation. The amount recognised as a provision is the best estimate of the consideration required to settle the present 
obligation at the reporting date, taking into account the risks and uncertainties surrounding the obligation. If the time value of 
money is material, provisions are discounted using a current pre-tax rate specific to the liability. The increase in the provision 
resulting from the passage of time is recognised as a finance cost. 

Refund liabilities 
Refund liabilities are recognised where the Group receives consideration from a customer and expects to refund some, or 
all, of that consideration to the customer. A refund liability is measured at the amount of consideration received or receivable 
for  which  the  Group  does  not  expect  to  be  entitled  and  is  updated  at  the  end  of  each  reporting  period  for  changes  in 
circumstances. Historical data is used across product lines to estimate such returns at the time of sale based on an expected 
value methodology. 

Employee benefits 

Short-term employee benefits 
Liabilities for wages and salaries and other employee benefits expected to be settled wholly within 12 months of the reporting 
date are measured at the amounts expected to be paid when the liabilities are settled. 

Other long-term employee benefits 
Employee benefits not expected to be settled within 12 months of the reporting date are measured as the present value of 
expected future payments to be made in respect of services provided by employees up to the reporting date. Consideration 
is given to expected future wage and salary levels, experience of employee departures and periods of service. Expected 
future  payments  are  discounted  using  market  yields  at  the  reporting  date  on  high  quality  corporate  bonds  with  terms  to 
maturity and currency that match, as closely as possible, the estimated future cash outflows. 

Long-term employee incentive plan 
The Group operates an employee incentive plan to reward and retain key employees. The Group recognises a provision 
where contractually obliged or where there is a past practice that has created a constructive obligation. 

Share-based payments 
Equity-settled  share-based  compensation  benefits  are  provided  to  employees.  There  are  no  cash-settled  share-based 
compensation benefits. 

Equity-settled transactions are awards of shares, or options over shares, that are provided to employees in exchange for the 
rendering of services.  

The cost of equity-settled transactions are measured at fair value on grant date. Fair value is independently determined using 
Black-Scholes option pricing model that takes into account the exercise price, the term of the option, the impact of dilution, 
the share price at grant date and expected price volatility of the underlying share, the expected dividend yield and the risk 
free interest rate for the term of the option, together with non-vesting conditions that do not determine whether the Group 
receives the services that entitle the employees to receive payment. No account is taken of any other vesting conditions. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

The cost of equity-settled transactions are recognised as an expense with a corresponding increase in equity over the vesting 
period. The cumulative charge to profit or loss is calculated based on the grant date fair value of the award, the best estimate 
of the number of awards that are likely to vest and the expired portion of the vesting period. The amount recognised in profit 
or loss for the period is the cumulative amount calculated at each reporting date less amounts already recognised in previous 
periods. 

Market conditions are taken into consideration in determining fair value. Therefore any awards subject to market conditions 
are considered to vest irrespective of whether or not that market condition has been met, provided all other conditions are 
satisfied. 

If equity-settled awards are modified, as a minimum an expense is recognised as if the modification has not been made. An 
additional expense is recognised, over the remaining vesting period, for any modification that increases the total fair value 
of the share-based compensation benefit as at the date of modification. 

If the non-vesting condition is within the control of the Group or employee, the failure to satisfy the condition is treated as a 
cancellation. If the condition is not within the control of the Group or employee and is not satisfied during the vesting period, 
any remaining expense for the award is recognised over the remaining vesting period, unless the award is forfeited. 

If equity-settled awards are cancelled, it is treated as if it has vested on the date of cancellation, and any remaining expense 
is recognised immediately. If a new replacement award is substituted for the cancelled award, the cancelled and new award 
is treated as if they were a modification. 

Share capital 
Financial instruments issued by the Group are classified as equity only to the extent that they do not meet the definition of a 
financial liability or financial asset. The Group's ordinary shares are classified as equity instruments. 

Share capital represents the nominal value of shares that have been issued. Share premium includes any premiums received 
on issue of share capital. Any transaction costs associated with the issuing of shares are deducted from share premium, net 
of any related income tax. 

Own equity instruments that are reacquired (treasury shares) are recognised at cost and deducted from equity. No gain or 
loss is recognised in profit or loss on the purchase, sale, issue or cancellation of the Group’s own equity instruments. Any 
difference between the carrying amount and the consideration, if reissued, is recognised in the share premium. 

Earnings per share 

Basic earnings per share 
Basic earnings per share is calculated by dividing the profit attributable to the owners of MySale Group Plc, excluding any 
costs of servicing equity other than ordinary shares, by the weighted average number of ordinary shares outstanding during 
the financial year, adjusted for bonus elements in ordinary shares issued during the financial year. 

Diluted earnings per share 
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account the 
after income tax effect of interest and other financing costs associated with dilutive potential ordinary shares and the weighted 
average number of shares assumed to have been issued for no consideration in relation to dilutive potential ordinary shares. 
Diluted earnings per share is not calculated if anti-dilutive. 

Value Added Tax ('VAT'), Goods and Services Tax ('GST') and other similar taxes 
Revenues, expenses and assets are recognised net of the amount of associated VAT/GST, unless the VAT/GST incurred is 
not recoverable from the tax authority. In this case it is recognised as part of the cost of the acquisition of the asset or as part 
of the expense. 

Receivables and payables are stated inclusive of the amount of VAT/GST receivable or payable. The net amount of VAT/GST 
recoverable from, or payable to, the tax authority is included in other receivables or other payables in the balance sheet. 

Cash flows are presented on a gross basis. The VAT/GST components of cash flows arising from investing or financing 
activities which are recoverable from, or payable to the tax authority, are presented as operating cash flows. 

48 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 2. Significant accounting policies (continued) 

Commitments  and  contingencies  are  disclosed  net  of  the  amount  of  VAT/GST  recoverable  from,  or  payable  to,  the  tax 
authority. 

Rounding of amounts 
Amounts in this report have been rounded off to the nearest thousand dollars, or in certain cases, the nearest dollar. 

Change in accounting policy – delivery costs 
Certain  comparatives  in  the  statement  of  profit  or  loss  and  other  comprehensive  income  have  been  reclassified,  where 
necessary, to be consistent with current period presentation. In particular, delivery costs to customers for the year ended 30 
June 2019 of A$33,831,000 have been reclassified from Cost of sale of goods to Selling and distribution expenses. This 
change  in  accounting  policy  is  to  ensure  that  the  presentation  of  costs  within  the  statement  of  profit  or  loss  and  other 
comprehensive income is in line with the online retail industry. 

Note 3. Critical accounting judgements, estimates and assumptions 

The  preparation  of  the  financial  statements  requires  management  to  make  judgements,  estimates  and  assumptions  that 
affect the reported amounts in the financial statements. Management continually evaluates its judgements and estimates in 
relation to assets, liabilities, contingent liabilities, revenue and expenses. Management bases its judgements, estimates and 
assumptions on historical experience and on other various factors, including expectations of future events, management 
believes to be reasonable under the circumstances. The resulting accounting judgements and estimates will seldom equal 
the  related  actual  results.  The  judgements,  estimates  and  assumptions  that  have  a  significant  risk  of  causing  a  material 
adjustment to the carrying amounts of assets and liabilities (refer to the respective notes) within the next financial year are 
discussed below. 

Judgements: 

Income tax 
The Group is subject to income taxes in the jurisdictions in which it operates. Significant judgement is required in determining 
the provision for income tax. There are many transactions and calculations undertaken during the ordinary course of business 
for which the ultimate tax determination is uncertain. The Group recognises liabilities for anticipated tax audit issues based 
on  the  Group's  current  understanding  of  the  tax  law.  Where  the  final  tax  outcome  of  these  matters  is  different  from  the 
carrying  amounts,  such  differences  will  impact  the  current  and  deferred  tax  provisions  in  the  period  in  which  such 
determination is made. The Group has adopted Interpretation IFRIC 23 (note 2) from 1 July 2019 which clarifies how to apply 
the recognition and measurement requirements of IAS 12 ‘Income Taxes’ in circumstances where uncertain tax treatments 
exists and there was no impact of adoption on opening accumulated losses as at 1 July 2019.” 

Lease term 
The lease term is a significant component in the measurement of both the right-of-use asset and lease liability. Judgement 
is exercised in determining whether there is reasonable certainty that an option to extend the lease or purchase the underlying 
asset will be exercised, or an option to terminate the lease will not be exercised, when ascertaining the periods to be included 
in the lease term. In determining the lease term, all facts and circumstances that create an economical incentive to exercise 
an  extension  option,  or  not  to  exercise  a  termination  option,  are  considered  at  the  lease  commencement  date.  Factors 
considered  may  include  the  importance  of  the  asset  to  the  Group's  operations;  comparison  of  terms  and  conditions  to 
prevailing market rates; incurrence of significant penalties; existence of significant leasehold improvements; and the costs 
and disruption to replace the asset. The Group reassesses whether it is reasonably certain to exercise an extension option, 
or not exercise a termination option, if there is a significant event or significant change in circumstances. 

Estimates: 

Incremental borrowing rate 
Where the interest rate implicit in a lease cannot be readily determined, an incremental borrowing rate is estimated to discount 
future lease payments to measure the present value of the lease liability at the lease commencement date. Such a rate is 
based on what the Group estimates it would have to pay a third party to borrow the funds necessary to obtain an asset of a 
similar value to the right-of-use asset, with similar terms, security and economic environment. 

49 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
 
  
  
 
  
 
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 3. Critical accounting judgements, estimates and assumptions (continued) 

Impairment of non-financial assets 
The Group assesses impairment of non-financial assets at each reporting date by evaluating conditions specific to the Group 
and to the particular asset that may lead to impairment. If an impairment trigger exists, the recoverable amount of the asset 
is determined. This involves fair value less costs of disposal or value-in-use calculations, which incorporate a number of key 
estimates and assumptions. 

Allowance for expected credit losses 
The allowance for expected credit losses assessment requires a degree of estimation and judgement. It is based on the 
lifetime expected credit loss, grouped based on days overdue, and makes assumptions to allocate an overall expected credit 
loss rate for each group. These assumptions include recent sales experience and historical collection rates. 

Provision for impairment of inventories 
The provision for obsolete and slow-moving inventories assessment requires a degree of estimation and judgement. The 
level of the provision is assessed by taking into account the recent sales experience, the ageing of inventories and other 
factors that affect inventory obsolescence. 

Estimation of useful lives of assets 
The Group determines the estimated useful lives and related depreciation and amortisation charges for its property, plant 
and equipment and finite life intangible assets. The useful lives could change significantly as a result of technical innovations 
or some other event. The depreciation and amortisation charge will increase where the useful lives are less than previously 
estimated or technically obsolete or non-strategic assets that have been abandoned or sold will be written off or written down. 

Goodwill 
The Group tests annually, or more frequently if events or changes in circumstances indicate impairment, whether goodwill 
has suffered any impairment, in accordance with the accounting policy stated in note 2. The recoverable amounts of cash-
generating  units  have  been  determined  based  on  value-in-use  calculations.  These  calculations  require  the  use  of 
assumptions, including estimated discount rates based on the current cost of capital and growth rates of the estimated future 
cash flows. An impairment charge was required during the financial year ended 30 June 2020 for A$nil (2019: A$2,832,000). 
Refer to note 16 for further details.  

Recovery of deferred tax assets 
Deferred tax assets are recognised for deductible temporary differences only if the Group considers it is probable that future 
taxable  amounts  will  be  available  to  utilise  those  temporary  differences  and  losses.  Significant  judgement  is  required  to 
determine  the  amount  of  deferred  tax  assets  that  can  be  recognised  based  on  the  estimates  and  assumptions  made  in 
relation to the timing and level of future taxable amounts that will be available. 

Note 4. Operating segments 

Identification of reportable operating segments 
The Group's operating segments are determined based on the internal reports that are reviewed and used by the Board of 
Directors (being the Chief Operating Decision Makers ('CODM')) in assessing performance and in determining the allocation 
of resources. 

The CODM reviews revenue and gross profit by reportable segments, being geographical regions. The accounting policies 
adopted for internal reporting to the CODM are consistent with those adopted in these financial statements. 

The Group operates separate websites in each country that it sells goods in. Revenue from external customers is attributed 
to each country based on the activity on that country's website. Similar types of goods are sold in all segments. The Group's 
operations are unaffected by seasonality. 

Intersegment transactions 
Intersegment transactions were made at market rates and are eliminated on consolidation. 

Segment assets and liabilities 
Assets and liabilities are managed on a Group basis. The CODM does not regularly review any asset or liability information 
by segment and, accordingly there is no separate segment information. Refer to the balance sheet for Group assets and 
liabilities. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 4. Operating segments (continued) 

Major customers 
During the year ended 30 June 2020 there were no major customers (2019: none). A customer is considered major if its 
revenues are 10% or more of the Group's revenue. 

Operating segment information 

Consolidated - 2020 

Revenue 
Sales to external customers transferred at a point in time 
Total revenue 

Gross profit  
Other operating gain, net  
Selling and distribution expenses  
Administration expenses  
Finance income 
Finance costs 
Recovery of receivables 
Loss before income tax expense 
Income tax expense 
Loss after income tax expense 

Consolidated - 2019 

  Australia and    South-East   
  New Zealand  
A$'000 

Asia 
A$'000 

Total 
A$'000 

118,107  
118,107  

12,925  
12,925  

131,032 
131,032 

38,943  

4,937  

43,880 
8,626 
(37,015) 
(20,746) 
4 
(400) 
2,262 
(3,389) 
(171) 
(3,560) 

  Australia and    South-East   
  New Zealand  
A$'000 

Asia 
A$'000 

 Rest of the   
world 
A$'000 

Total 
A$'000 

Revenue 
Sales to external customers transferred at a point in time 
Total revenue 

166,082  
166,082  

28,386  
28,386  

14,128  
14,128  

208,596 
208,596 

Gross profit - restated* 
Other operating gain, net 
Selling and distribution expenses 
Administration expenses 
Finance costs 
Impairment of receivables 
Impairment of assets 
Loss before income tax expense 
Income tax expense  
Loss after income tax expense 

44,786  

4,865  

2,767  

52,418 
1,591 
(71,795) 
(31,814) 
(547) 
(5,261) 
(2,832) 
(58,240) 
(11,090) 
(69,330) 

No customers are located outside Australia, New Zealand, and South-East Asia in 2020, hence revenue for the Rest of the 
World is A$nill, with operations now closed. In 2019 revenue in the Rest of the World segment was A$14,128,000. In May 
2019, the Group sold its Cocosa website, which served the Group’s customers in the UK market. The closure of the US and 
UK warehouses, which sourced the rest of the world operating segment, commenced in 2019 and was completed in 2020. 
Following the reorganisation,and given the location of the Group’s customers in 2020, there is no longer a Rest of the World 
segment to be reported. 

*Delivery costs to customer for the year ended 30 June 2019 of A$33,831,000 have been reclassified from Cost of Goods to 
Selling and Distribution expenses to be in line with the online retail industry. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 5. Other operating gain, net 

Net foreign exchange gain/(loss) 
Net loss on disposal of property, plant and equipment 
Net gain on disposal of asset * 
Debt forgiveness ** 
Other income 

Other operating gain, net 

Consolidated 

2020 
A$'000 

2019 
A$'000 

893   
(23)  
-    
7,723   
33   

(692) 
(487) 
2,655  
-   
115  

8,626   

1,591  

* In May 2019, the Group sold its Cocosa websites through an asset sale for a net gain on sale of A$2,655,000.   
**In September 2019, the Group finalised a share placement for A$23,329,000. Net proceeds after considering the share 
issue costs of A$721,000 was A$22,608,000. The total number of new shares issued under the placement was 640,376,083 
bringing  the  total  shares  on  issue  to  794,707,735.  At  the  same  time  as  the  share  placement,  the  Group  agreed  with  its 
financier  Hong  Kong  and  Shanghai  Banking  Corporation  Plc  (‘HSBC’)  to  extinguish  all  borrowing  facilities,  Corporate 
Guarantees and Indemnities with a repayment of A$10,914,000 in September 2019. As part of this repayment HSBC agreed 
to provide the Group with a debt forgiveness amount of A$7,723,000. 

Note 6. EBITDA reconciliation (earnings before interest, taxation, depreciation and amortisation) and exceptional 
items 

EBITDA reconciliation 
Loss before income tax 
Less: Interest income 
Add: Interest expense 
Add: Depreciation and amortisation 

EBITDA 

Underlying EBITDA represents EBITDA adjusted for certain items, as outlined below. 

Underlying EBITDA reconciliation 
EBITDA 
Impairment of goodwill 
(Recovery)/impairment of receivables 
Net gain on disposal of Cocosa websites and trademarks (note 5) 
Debt forgiveness (note 5) 
Share-based payments 
Reorganisation costs* 
One-off costs of non-trading, non-recurring nature including acquisition expenses 
Inventory write down 
Unrealised foreign exchange loss 

Underlying EBITDA 

* 

 Costs in relation to the closure of overseas operations.  

52 

Consolidated 

2020 
A$'000 

2019 
A$'000 

(3,389)  
(4)  
400   
7,526   

(58,240) 
-   
547  
6,937  

4,533   

(50,756) 

Consolidated 

2020 
A$'000 

2019 
A$'000 

4,533   
-    
(1,505)  
-    
(7,723)  
271   
1,796   
(288)  
948    
(763)  

(50,756) 
2,832  
6,760  
(2,655) 
-   
(1,036) 
2,502  
3,096  
18,941  
1,468  

(2,731)  

(18,848) 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 6. EBITDA reconciliation (earnings before interest, taxation, depreciation and 
amortisation) and exceptional items (continued) 

Management has presented the EBITDA and underlying EBITDA because these are performance measures used to monitor 
and understand the Group’s financial performance. EBITDA is calculated by adjusting loss before income tax from continuing 
operations to exclude the impact of taxation, interest income, interest expense, depreciation and amortisation. Underlying 
EBITDA is calculated as EBITDA adjusted for certain items including impairment losses/reversals related to goodwill and 
receivables, share-based payments and unrealised foreign exchange loss/gain. Underlying EBITDA and EBITDA are not 
defined performance measures in IFRS Standards.  

In 2019, the group disclosed certain costs as exceptional items in the Statement of profit or loss and comprehensive 
income. There were no such costs that occurred in 2020. A breakdown of the exceptional costs are shown below: 

Exceptional items 

Cost of sale of goods 

Other operating (gain)/loss, net 
Sales, distribution and administration expenses: 
    Staff costs 
    Merchant and other professional fees 
    Other administration cost 
    Impairment of receivable 
    Impairment of assets 

Total  

Consolidated 

2019 
A$'000 

19,611 

(848) 

(384) 
307 
3,630 
6,760 
2,832 

31,908 

The group considers items of income and expenses as exceptional where the nature of the item, or its magnitude, is material 
and likely to be non-recurring in nature so as to assist the user of the financial statements to better understand the results of 
the core operations of the Group. These costs have not been disclosed separately on the face of the statement of profit or 
loss and other comprehensive income within these financial statements. An explanation of the exceptional costs incurred in 
2019 are set out below. 

Staff costs 
During the 2019 financial year, staff related exceptional costs related to the integrating previously acquired businesses 
onto the Group's online platform. 

Cost of sale of goods 
Cost of sale of goods adjustment relates to the write down of the Group's ownbuy and outlet stock at year end.  

Merchant and other professional fees 
This relates to the professional fees paid for potential acquisitions and business restructure initiatives.  

Other administration cost 
Other administration cost relates to non-recurring restructuring costs and provisions recognised by the business.  

Impairment of receivables 
An impairment of $6,760,000 has been recognised against the Group's wholesale business receivables.  

Impairment of assets - goodwill 
An impairment of $2,832,000 has been recognised against goodwill relating to the Online Retail CGU. 

53 

 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
  
 
 
  
 
  
 
 
  
 
  
 
  
 
  
 
  
 
 
  
 
 
  
 
 
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 7. Expenses 

Loss before income tax includes the following specific expenses: 

Sales, distribution and administration expenses: 
Staff costs (note 8) 
Marketing expenses 
Delivery costs * 
Short term leases 
Low value leases 
Merchant and other professional fees 
Depreciation and amortisation 
Other administration costs 

Consolidated 

2020 
A$'000 

2019 
A$'000 

17,823   
8,297   
14,776   
1,577  
26  
4,638   
7,526   
3,098   

24,897  
18,725  
33,831   
6,442  
- 
7,985  
6,937  
4,792  

Total sales, distribution and administration expenses 

57,761   

103,609  

Finance costs 
Interest and finance charges paid/payable on borrowings 
Interest and finance charges paid/payable on lease liabilities 

Finance costs expensed 

Leases 
Minimum lease payments 

159   
241   

400   

547  
-   

547  

-    

4,907  

* Delivery costs to customer for the year ended 30 June 2019 of A$33,831,000 have been reclassified from Cost of Goods 
to Selling and Distribution expenses to be in line with the online retail industry. 

Note 8. Staff costs 

Aggregate remuneration: 
Wages and salaries * 
Social security costs 
Long term employee incentive plan (note 39) 
Other staff costs and benefits 

Total staff costs 

Consolidated 

2020 
A$'000 

2019 
A$'000 

14,922   
1,344   
271   
1,286   

21,473  
1,876  
(1,036) 
2,584  

17,823   

24,897  

* During the financial year and related to the COVID-19 pandemic, certain entities within the Group received JobKeeper 
support payments from the Australian government and wage subsidies from the New Zealand and Singapore governments. 
The  relevant  entities  are  eligible  for  JobKeeper  support  from  the  Australian  government  on  the  condition  that  employee 
benefits continue to be paid. The New Zealand wage subsidy, recognised during the financial year, commenced in March 
2020 and covered a 12 week period. These subsidies were passed on to the eligible employees and have been recognised 
in the financial statements net of employment costs over the relevant periods. The net impact (gross amount less top up 
payments to casual employees) recognised in the statement of profit or loss during the financial year was A$947,000 (FY19: 
A$Nil) in respect of JobKeeper and A$91,000 (FY19: A$Nil) in respect of New Zealand and Singapore wage subsidies.    

54 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 8. Staff costs (continued) 

The average monthly number of employees (including executive directors and those on a 
part-time basis) was: 
Sales and distribution 
Administration 

Consolidated 

2020 

2019 

81   
89   

170   

131  
176  

307  

Details of Directors’ remuneration and interests are provided in the audited section of the Directors’ remuneration report and 
should be regarded as part of these financial statements. 

Note 9. Income tax (benefit)/expense 

Income tax (benefit)/expense 
Current tax 
Deferred tax - origination and reversal of temporary differences 
Adjustment recognised for prior years 

Aggregate income tax (benefit)/expense 

Deferred tax included in income tax (benefit)/expense comprises: 
Decrease/(increase) in deferred tax assets (note 18) 

Numerical reconciliation of income tax (benefit)/expense and tax at the statutory rate 
Loss before income tax benefit/(expense) 

Tax at the statutory tax rate of 30% (2019 – 30%) 

Tax effect amounts which are not deductible/(taxable) in calculating taxable income: 

Effect of overseas tax rates 
(Non-taxable income/Non-deductible expenses 
Tax-exempt income 

Prior year tax losses not recognised now recognised 
Change in recognised deductible temporary differences  
Adjustment recognised for prior periods 

Income tax expense 

Consolidated 

2020 
A$'000 

2019 
A$'000 

160   
                      -  
11    

247  
10,594  
249  

171  

11,090  

-  

10,594  

(3,389)  

(58,240) 

(1,017)  

(17,472) 

65   
(2,456)  
(18)  

(3,426)  
                  34   
   3,552   
11    

(860) 
865  
(34) 

(17,501) 
(1,612) 
29,954  
249  

171  

11,090  

The tax rates of the main jurisdictions are Australia 30% (2019: 30%), Singapore 17% (2019: 17%), New Zealand 28% (2019: 
28%), United Kingdom 19% (2019: 19%) and United States 21% (2019: 21%). 

55 

 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 10. Current assets - cash and cash equivalents 

Cash at bank 
Bank deposits at call 

Reconciliation to cash and cash equivalents at the end of the financial year 
The above figures are reconciled to cash and cash equivalents at the end of the financial 
year as shown in the statement of cash flows as follows: 

Balances as above 
Bank overdraft (note 21) 

Balance as per statement of cash flows 

Note 11. Current assets - trade and other receivables 

Trade receivables 
Less: Allowance for expected credit losses 

Other receivables 
Sales tax receivable 

Consolidated 

2020 
A$'000 

2019 
A$'000 

6,550   
110   

6,660   

703  
111  

814  

6,660   
-    

814  
(13,137) 

6,660   

(12,323) 

Consolidated 

2020 
A$'000 

2019 
A$'000 

2,479   
(183)  
2,296   

369   
1,442    

11,307  
(5,389) 
5,918  

1,107  
2,960  

4,107   

9,985  

Trade  receivables  include  uncleared  cash  receipts  due  from  online  customers  which  amounted  to  A$2,261,000(2019: 
A$5,303,000). 

Allowance for expected credit losses 
The Group has recognised a recovery of A$2,262,000 (2019: loss of A$5,261,000) in profit or loss in respect of impairment 
of receivables for the year ended 30 June 2020. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 11. Current assets - trade and other receivables (continued) 

The ageing of the trade receivables and the merchant receivables (uncleared cash receipts due from online customers) and 
allowance for expected credit losses provided for above are as follows: 

Consolidated 

Wholesale and other trade 
receivable: 
Not overdue 
1-30 days overdue 
Over 61 days 

Merchant receivables: 
1-30 days overdue 
31-60 days overdue 
Over 61 days 

Expected credit loss rate 

2020 
% 

2019 
% 

Carrying amount 
2019 
A$'000 

2020 
A$'000 

Allowance for expected 
credit losses 

2020 
A$'000 

2019 
A$'000 

- 
- 

100.00%   

11.00%  
- 
93.00%   

0.10%  
56.44%   
100.00%   

4.90%  
11.50%   
90.50%   

96 
109  
13  
218  

2,061 
74  
126  
2,261  

1,913 
-  
4,115  
6,028  

3,561 
477  
1,241  
5,279  

2,479  

11,307  

- 
-  
13  
13  

2 
42  
126  
170  

183  

210 
- 
3,827 
4,037 

174 
55 
1,123 
1,352 

5,389 

The Group has increased its monitoring of debt recovery as there is an increased probability of customers delaying payment 
or being unable to pay, due to the Coronavirus (COVID-19) pandemic. As a result, the calculation of expected credit losses 
has been revised as at 30 June 2020 and rates have increased in the category over 61 days overdue for wholesale and over 
31 days overdue for merchant. 

Movements in the allowance for expected credit losses are as follows: 

Opening balance 
Additional provisions recognised 
Unused amounts reversed 
Receivables written off during the year as uncollectable 

Closing balance 

Consolidated 

2020 
A$'000 

2019 
A$'000 

5,389   
-    
(2,262)  
(2,944)  

311  
5,078  
-   
-   

183   

5,389  

57 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 12. Current assets - inventories 

Goods for resale 
Obsolete and slow-moving inventory provision 

Stock in transit  

Consolidated 

2020 
A$'000 

2019 
A$'000 

8,968   
(6,207)  
2,761   

21,556  
(7,249) 
14,307  

-    

1,656  

2,761   

15,963  

Write-downs of inventories to net realisable value recognised as an expense during the year ended 30 June 2020 amounted 
to A$947,592 (2019: A$18,941,000). This expense has been included in 'cost of sales' in profit or loss.  

Note 13. Current assets - Other current assets 

Prepayments 
Prepaid inventory * 
Other deposits  
Right of return assets 
Other current assets 

Consolidated 

2020 
A$'000 

2019 
A$'000 

284   
90   
-   
260   
-    

634   

738  
3,406  
266  
292  
64  

4,766  

* 

 Prepaid inventory relates to the costs of goods for resale that have been paid for by the Group but not delivered to its 
distribution  centres  for  further  dispatch  to  the  customers  who  placed  the  orders  as  at  the  reporting  date.  The 
corresponding cash received in advance from customers are accounted for within the contract liabilities category in the 
balance sheet which includes the total amount of cash received for the goods not delivered to customers at the reporting 
date. This amount has reduced through a faster dispatch process and most product being shipped from the Australian 
warehouse. 

58 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 14. Non-current assets - property, plant and equipment 

Leasehold improvements - at cost 
Less: Accumulated depreciation 

Plant and equipment - at cost 
Less: Accumulated depreciation 

Fixtures and fittings - at cost 
Less: Accumulated depreciation 

Motor vehicles - at cost 
Less: Accumulated depreciation 

Consolidated 

2020 
A$'000 

2019 
A$'000 

1,949   
(1,185)  
764   

5,027   
(4,670)  
357   

940   
(845)  
95   

209   
(209)  
-    

1,367  
(1,058) 
309  

4,996  
(4,381) 
615  

1,169  
(926) 
243  

239  
(220) 
19  

1,216   

1,186  

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below: 

Consolidated 

Opening net book amount  at 1 July 2018 
Additions 
Disposals 
Exchange differences 
Depreciation expense 

Closing net book amount  at 30 June 2019 
Additions 
Disposals 
Depreciation expense 

Closing net book amount at 30 June 2020 

  Leasehold 
  Plant and 
 improvements   equipment 

A$'000 

A$'000 

Fixtures 
  and fittings   
A$'000 

Motor 
vehicles 
A$'000 

Total 
A$'000 

612  
36  
(174)  
1  
(166)  

309  
622  
0  
(167)  

764  

1,310  
57  
(273)  
(10)  
(469)  

615  
48  
0  
(306)  

357  

437  
1  
(31)  
9  
(173)  

243  
1  
(65)  
(84)  

95  

212  
-  
(177)  
4  
(20)  

19  
-  
(16)  
(3)  

2,571 
94 
(655) 
4 
(828) 

1,186 
671 
(81) 
(560) 

-  

1,216 

Assets pledged as security 
Refer to note 21 for property, plant and equipment pledged as security. 

Depreciation expense is included in the 'administration expenses' in profit or loss. 

59 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 15. Non-current assets - right-of-use assets 

Opening cost on adoption of IFRS 16 
Additions 

Less: Accumulated depreciation 

Consolidated 

Opening cost on adoption of IFRS 16 
Additions 
Cost at 30 June 2020 

Depreciation on adoption of IFRS 16 
Depreciation charge for year 
Accumulated depreciation at 30 June 2020 

NBV at 01 July 2020 
NBV at 30 June 2020 

Consolidated 

2020 
A$'000 

2019 
A$'000 

              1,724  
               4,781  

(1,143)  

5,362   

-   

-   

  Property 
A$'000 

  Equipment  

A$'000 

Total 
A$'000 

1,673 
4,781 
6,454 

-  
(1,130)  
(1,130)  

1,673  
5,324  

51  
 -  
51   

-  
(13)  
(13)  

51  
38  

1,724 
4,781 
6,505 

- 
(1,143) 
(1,143) 

1,724 
5,362 

The Group leases buildings for its offices, warehouses and retail outlets under agreements of between 1 to 5 years with, in 
some  cases,  options  to  extend.  The  leases  have  various  escalation  clauses.  On  renewal,  the  terms  of  the  leases  are 
renegotiated.  

The Group leases office equipment under agreements of less than 1 year. These leases are either short-term or low value, 
so have been expensed as incurred and not capitalised as right-of-use assets. Details of the amounts recognised in the 
income statement are included in Note 7. The total cash outflow for leases for the year amounted to A$1,163,000. 

60 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
  
  
 
 
   
 
 
  
  
 
  
  
 
  
  
 
 
  
  
  
  
 
 
  
  
 
  
  
 
 
 
  
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 16. Non-current assets - intangibles 

Goodwill - at cost 

Customer relationships - at cost 
Less: Accumulated amortisation 

Software - at cost * 
Less: Accumulated amortisation 

ERP system 
Less: Accumulated amortisation 

Consolidated 

2020 
A$'000 

2019 
A$'000 

21,214   

21,221  

3,850   
(3,718)  
132   

28,001   
(19,608)  
8,393   

4,905   
(4,476)  
429   

1,846  
(1,702) 
144  

26,492 
(14,296) 
12,196  

3,300  
(2,381) 
919  

30,168   

34,480  

*2019 cost base and accumulated amortisation was understated by A$3,032,000, however the net book value is correct.   

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below: 

Consolidated 

Opening net book amount at 1 July 2018 
Additions 
Exchange differences 
Impairment of assets 
Amortisation expense 

Closing net book amount at  30 June 2019 
Additions 
Disposals 
Exchange differences 
Amortisation expense 

Closing net book amount at 30 June 2020 

 Goodwill 
A$'000 

  Customer 
  relationships    Software 
A$'000 

A$'000 

ERP 
system 
A$'000 

Total 
A$'000 

24,043  
-  
10  
(2,832)  
-  

21,221  
-  
-  
(7)  
-  

21,214  

605  
-  
-  
-  
(461)  

144  
-  
-  
-  
(12)  

132  

12,048  
4,852  
2  
-  
(4,706)  

12,196  
1,621  
(112)  
-  
(5,312)  

1,846  
13  
2  
-  
(942)  

919  
12  
(3)  
-  
(499)  

38,542 
4,865 
14 
(2,832) 
(6,109) 

34,480 
1,633 
(115) 
(7) 
(5,823) 

8,393  

429  

30,168 

Amortisation expense is included in 'administration expenses' in profit or loss. 

Goodwill is allocated to the Group’s cash-generating units ('CGUs') identified according to business model as follows: 

Online flash 
Online retail 

61 

Consolidated 

2020 
A$'000 

2019 
A$'000 

19,458   
1,756   

19,683  
1,538  

21,214   

21,221  

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
  
 
  
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 16. Non-current assets - intangibles (continued) 

The Group's retail websites are "OO.com", Deals Direct, and Top Buy. All other websites owned by the Group are online 
flash websites.   

The recoverable amounts of the CGUs were determined based on value-in-use. Cash flow projections used in the value-in-
use calculations were based on financial budgets approved by management covering a five year period. Cash flows beyond 
the five year period were extrapolated using the estimated growth rates stated below. 

Management determined budgeted gross margin based on expectations of market developments. The growth rates used 
were conservative based on industry forecasts. The discount rates used were pre-tax and reflected specific risks relating to 
the CGUs. 

Online flash 

Key assumptions used for value-in-use calculations: 

Budgeted gross margin 
Five year compound growth rate 
Long term growth rate 
Pre-tax discount rate 

Consolidated 

2020 
% 

2019 
% 

29.5%   
3.0%   
2.0%   
9.0%   

22.0%  
(8.0%) 
2.0%  
9.0%  

Based on the assessment, no impairment charge is required. Management have performed a number of sensitivity tests on 
the above rates and note that there are no impairment indicators arising from this analysis. The recoverable amount exceeded 
the  carrying  amount  by  A$79,700,000.Recoverable  amount  in  FY2019  is  the  remaining  balance  after  impairment  of 
A$2,832,000.  

Online retail 

Key assumptions used in value-in-use calculation 

Budgeted gross margin 
Five year compound growth rate 
Long-term growth rate 
Pre-tax discount rate 

2020 
% 

2019 
% 

28.3%   
0.8%   
2.0%   
9.0%   

23.0%  
(8.0%) 
2.0%  
9.0%  

Based  on  the  assessment,  an  impairment  charge  of  A$nil  (2019:  A$2,832,000)  is  required.  The  recoverable  amount 
exceeded the carrying amount by A$3,010,000 (2019: A$2,832,000). 

Sensitivity 
As  disclosed  in  note  3,  the  Directors  have  made  judgements  and  estimates  in  respect  of  impairment  testing  of  goodwill. 
Should these judgements and estimates not occur the resulting goodwill carrying amount may decrease. Sensitivity analysis 
has been performed on the value-in-use calculations, holding all other variables constant, to:  

(i)  apply  a  1%  increase  in  discount  rate  from  9%  to  10%.  No  impairment  would  occur  in  the  Online  Flash  CGU.  The 
recoverable amount exceeded the carrying amount by A$68,529,000. 

(ii) apply a 100 bps decrease in margin from 29.5% to 28.5%. No impairment would occur in the Online Flash CGU. The 
recoverable amount exceeded the carrying amount by A$60,678,000. 

62 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 16. Non-current assets - intangibles (continued) 

(iii)  apply  a  1%  increase  in  discount  rate  from  9%  to  10%.  No  impairment  would  occur  in  the  Online  Retail  CGU.  The 
recoverable amount exceeded the carrying amount by A$2,485,000.  

(iv) apply a 100 bps decrease in margin from 28.3% to 27.3%. No impairment would occur in the Online Retail CGU. The 
recoverable amount exceeded the carrying amount by A$1,799,000. 

Note 17. Non-current assets – Other non-current assets 

Other deposits* 

*Deposit given for lease agreements 

Note 18. Non-current assets - deferred tax 

Deferred tax asset comprises temporary differences attributable to: 

Tax losses* 
Accrued expenses 
Provisions 
Sundry 
Property, plant and equipment 
Leases 
Intangibles 

Deferred tax asset 

Movements: 
Opening balance 
Credited/(charged) to profit or loss (note 9) 
Exchange loss 

Closing balance 

Consolidated 

2020 
A$'000 

2019 
A$'000 

1,629   

-  

Consolidated 

2020 
A$'000 

2019 
A$'000 

299   
258   
2,553   
               (285)  
242   
                  380  
(40)  

                 -  
735  
2,105  
424  
148  
                 - 
(43) 
-   

3,407   

3,369  

3,369   
-   
38  

14,112  
(10,594) 
(149) 

3,407   

3,369  

*the breakdown of the prior year deferred tax asset has been amended to reflect the appropriate breakdown of the deferred 
tax asset. 

Deferred income tax assets are recognised for tax losses, non-deductible accruals and provisions and capital allowances 
carried forward to the extent that realisation of the related tax benefits through future taxable profits is probable. Deferred tax 
assets have not been recognized for trading losses totaling A$103,548,000 (2019 – A$83,900,000), given the lack of visibility 
over the level of future profitability of the Group. 

63 

 
 
 
 
 
 
 
  
 
 
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
   
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 19. Current liabilities - trade and other payables 

Trade payables 
Other payables and accruals 
Sales tax payable 

Refer to note 31 for further information on financial instruments. 

Note 20. Current liabilities - contract liabilities 

Contract liabilities 

Consolidated 

2020 
A$'000 

2019 
A$'000 

13,053   
3,163   
2,769   

28,359  
4,609  
-   

18,985   

32,968  

Consolidated 

2020 
A$'000 

2019 
A$'000 

6,186   

10,408  

Unsatisfied performance obligations 
The aggregate amount of the transaction price allocated to the performance obligations that are unsatisfied at the end of the 
reporting period was A$6,186,000 as at 30 June 2020 (A$10,408,000 as at 30 June 2019) and is expected to be recognised 
as revenue in future periods as follows: 

Within 1 month 

Consolidated 

2020 
A$'000 

2019 
A$'000 

6,186   

10,408  

Contract liabilities represent the Group's obligation to transfer goods or services to a customer and are recognised when a 
customer pays consideration, or when the Group recognises a receivable to reflect its unconditional right to consideration 
(whichever is earlier) before the Group has transferred the goods or services to the customer. 

Note 21. Current liabilities - borrowings 

Bank overdraft 
Bank loans 
Finance lease liability 

Consolidated 

2020 
A$'000 

2019 
A$'000 

-    
-    
-    

-    

13,137  
5,200  
20  

18,357  

Refer to note 31 for further information on financial instruments. 

Assets pledged as security 
The Group has no borrowing facilities as at 30 June 2020 (30 June 2019: A$21,685,000 with Hong Kong and Shanghai 
Banking Corporation Plc ‘HSBC’). The borrowing facilities were secured by a Corporate Guarantee and Indemnity. There 
were  no  financial  covenants  in  relation  to  these  borrowing  facilities.  The  average  interest  rate  incurred  on  these  bank 
borrowings is nil (30 June 2019: 2.96%). 

64 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 21. Current liabilities - borrowings (continued) 

The movement in borrowings for the year were as follows: 

Consolidated 

Balance at 1 July 2019 
Additions 
Repayment 
Debt forgiveness (refer to note 5) 

Balance at 30 June 2020 

Bank 
overdraft 
A$'000 

Bank loans 
A$'000 

 Finance lease 
liability 
A$'000 

Total 
A$'000 

13,137  
280  
(5,694)  
(7,723)  

5,200  
-  
(5,200)  
-  

-  

-  

20  
-  
(20)  
-  

-  

18,357 
280 
(10,914) 
(7,723) 

- 

Financing arrangements 
Unrestricted access was available at the reporting date to the following lines of credit: 

Consolidated 

2020 
A$'000 

2019 
A$'000 

-    
-    
-    
-    
-    

-    
-    
-    
-    
-    

-    
-    
-    
-    
-    

13,413  
5,886  
1,541  
845  
21,685  

13,137  
5,200  
1,506  
116  
19,959  

276  
686  
35  
729  
1,726  

Consolidated 

2020 
A$'000 

2019 
A$'000 

1,581   

-   

Total facilities 

Bank overdraft 
Bank loans 
Bank guarantees 
Bank loans under interchangeable facilities 

Used at the reporting date 

Bank overdraft 
Bank loans 
Bank guarantees 
Bank loans under interchangeable facilities 

Unused at the reporting date 

Bank overdraft 
Bank loans 
Bank guarantees 
Bank loans under interchangeable facilities 

Note 22. Current liabilities - lease liabilities 

Lease liability 
 Refer to note 31 for information on the maturity analysis of lease liabilities. 

65 

 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 23. Current liabilities - provisions 

Employee benefits provision 
Lease make good provision 
Gift voucher provision 
Sales returns provision 

Consolidated 

2020 
A$'000 

2019 
A$'000 

1,148   
458   
309   
513   

1,093  
564  
444  
2,314  

2,428   

4,415  

Employee benefits provision 
The provision represents employee annual leave along with employee parental leave. 

Lease make good provision 
The provision represents the present value of the estimated costs to make good the premises leased by the Group at the 
end of the respective lease terms. 

Gift voucher provision 
The provision represents the estimated costs to honour gift vouchers that are in circulation and not expired. 

Sales return provision 
The provision represents the costs for goods expected to be returned by customers. 

Movements in provisions 
Movements in each class of provision during the current financial year, other than employee benefits, are set out below: 

Consolidated - 2020 

Carrying amount at the start of the year 
Additional provisions recognised 
Reversal of recall provision 
Amounts used 

Employee 
   provision 
   A$'000 

 Lease make 
good 
  provision 
  A$'000 

Gift 
vouchers 
  provision 
  A$'000 

Sales 
returns 
  provision 
A$'000 

Total 
A$'000 

1,093   
452 
- 
(397) 

564 
- 
- 
(106) 

444   
309 
- 
(444) 

  2,314  
513 
(1,717) 
(597) 

  4,415  
1,274 
(1,717) 
(1,544) 

Carrying amount at the end of the year 

1,148 

458 

309   

513 

2,428 

Note 24. Non-current liabilities - lease liabilities 

Lease liability 
 Refer to note 31 for information on the maturity analysis of lease liabilities. 

Consolidated 

2020 
A$'000 

2019 
A$'000 

5,048   

-   

66 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
  
  
  
  
 
 
  
 
 
 
 
 
 
   
   
   
 
 
 
  
 
  
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 25. Non-current liabilities - provisions 

Employee benefits provision 

Note 26. Equity - share capital 

Ordinary shares £nil each - fully paid 
Less: Treasury shares 

Consolidated 

2020 
A$'000 

2019 
A$'000 

450   

231  

Consolidated 

2020 
Shares 

2019 
Shares 

2020 
A$'000 

2019 
A$'000 

  817,240,853   154,331,652  
(3,000,000)  

(25,533,118)  

  791,707,735   151,331,652  

-    
-    

-    

-   
-   

-   

- 

- 
- 
- 

- 

- 

- 
- 

- 

Authorised share capital 
874,178,509 (2019: 200,000,000) ordinary shares of £nil each. 
Movements in ordinary share capital - fully paid 

Details 

Balance 

Balance 
Issue of shares 
Issue of shares 

Balance 

Movements in treasury shares 

Details 

Balance 

 Date 

Shares 

A$'000 

 1 July 2018 

  154,331,652  

 30 June 2019 
 20 September 2019 
 11 December 2019 

  154,331,652  
  640,376,083  
  22,533,118  

 30 June 2020 

  817,240,853  

 Date 

Shares 

A$'000 

 1 July 2018 

3,000,000  

Balance 
Issue of shares under the management incentive scheme 

 30 June 2019 
 5 December 2019 

3,000,000  
  22,533,118  

Balance 

 30 June 2020 

  25,533,118  

Ordinary shares 
Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the company in proportion 
to the number of and amounts paid on the shares held.  

Treasury shares 
The company has two employee share plans; (1) the Executive Incentive Plan (‘EIP’) and (2) the Loan Share Plan (‘LSP’). 
In accordance with the terms of each plan 100% of the ordinary shares will vest three years from grant date subject either to 
the achievement of the Underlying Earnings Before Interest, Tax, Depreciation and Amortisation (‘EBITDA’) included in the 
company’s internal forecasts set by the Board in the year of the grant or certain share price hurdles. Share options and loan 
shares have been granted over the ordinary share capital of the company and are accounted for as share-based payments. 
That is, the fair value of the accounting expense in relation to these options and loan shares are recognised over the vesting 
period. 

67 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
  
  
 
 
 
  
 
 
 
 
 
  
 
  
 
 
  
 
  
 
  
  
 
 
 
  
 
 
 
 
 
 
  
 
  
 
 
 
  
 
  
 
  
  
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 26. Equity - share capital (continued) 

Vested  and  unvested  shares  under  the  plans  are  recorded  as  treasury  shares  representing  a  deduction  against  issued 
capital. When the loans are settled or the options are exercised, the treasury shares are reclassified as ordinary shares and 
the equity will increase accordingly. Treasury shares have no dividend, or voting, rights. 

Note 27. Equity - share premium account 

Share premium account 

Consolidated 

2020 
A$'000 

2019 
A$'000 

328,971   

306,363  

The share premium account is used to recognise the difference between the issued share capital at nominal value and the 
capital received. 

In September 2019, the Company finalised a share placement for A$23,329,000. Net proceeds after considering the share 
issue costs of A$721,000 was A$22,608,000. The total number of new shares issued under the placement was 640,376,083 
bringing the total shares on issue to 794,707,735. 

In December 2019, the Company issued 22,533,118 ordinary shares, 4,542,614 to MySale Group Trustee Limited, in its 
capacity as the trustee of the MySale Group Plc Employee Benefit Trust ('EBT'), and 17,990,504 directly to those Directors 
and  management  taking  part  in  the  Loan  Share  Plan  as  part  of  the  Company’s  management  incentive  scheme  for  its 
Directors, Non-executive Directors, and senior management. These shares, in addition to the existing 3,000,000 ordinary 
shares already held in the EBT, will be used to satisfy the Share Awards, subject to the performance criteria being met. 
Following admission of these shares, the Company's total issued share capital was 817,240,853 Ordinary Shares. The total 
number of voting rights in the Company is 791,707,735 (25,533,118 with no voting rights) 

Note 28. Equity - other reserves 

Foreign currency reserve 
Share-based payments reserve 
Capital reorganisation reserve 

Consolidated 

2020 
A$'000 

2019 
A$'000 

2,265   
5,512   
(132,756)  

4,390  
5,241  
(132,756) 

(124,979)  

(123,125) 

Foreign currency reserve 
The  reserve  is  used  to  recognise  exchange  differences  arising  from  translation  of  the  financial  statements  of  foreign 
operations to Australian dollars. 

Hedging reserve - cash flow hedges 
The reserve is used to recognise the effective portion of the gain or loss of cash flow hedge instruments that is determined 
to be an effective hedge. 

Share-based payments reserve 
The  reserve  is  used  to  recognise  the  value  of  equity  benefits  provided  to  employees  and  Directors  as  part  of  their 
remuneration, and other parties as part of their compensation for services. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 28. Equity - other reserves (continued) 

Capital reorganisation reserve 
The reserve is used to recognise the difference between the purchase price of APAC Sale Group Pte. Ltd. and the net assets 
acquired following a Group reorganisation in 2014. 

Movements in reserves 
Movements in each class of reserve during the current and previous financial year are set out below: 

Consolidated 

Balance at 1 July 2018 

Loss after income tax expense for the year 
Other comprehensive income for the year, net 
of tax 

Total comprehensive (loss)/income for the year  

Transactions with owners in their capacity as 
owners: 
Share-based payments (note 39) 

Balance at 30 June 2019 

Foreign 
currency 
A$'000 

  Hedging 
A$'000 

  Share-based  
  payments 

A$'000 

Capital  
  reorganisation  
A$'000 

Total 
A$'000 

3,458  

-  

932 

932  

-  

4,390  

38  

-  

(38) 

(38)  

-  

-  

6,277  

(132,756)  

(122,983) 

-  

- 

-  

-  

- 

-  

- 

894 

894 

(1,036)  

-  

(1,036) 

5,241  

(132,756)  

(123,125) 

Consolidated 

Balance at 1 July 2019 

Loss after income tax benefit for the year 
Other comprehensive loss for the year, net of 
tax 

Foreign 
currency 
A$'000 

  Hedging 
A$'000 

4,390  

-  

(2,125) 

Total comprehensive (loss)/income for the year  

(2,125)  

Transactions with owners in their capacity as 
owners: 
Share-based payments (note 39) 

Balance at 30 June 2020 

-  

2,265  

Note 29. Equity - non-controlling interests 

  Share-based  
  payments 

A$'000 

Capital  
 reorganisation  
A$'000 

Total 
A$'000 

-  

-  

- 

-  

-  

-  

5,241  

(132,756)  

(123,125) 

-  

- 

-  

271  

-  

- 

-  

-  

- 

(2,125) 

(2,125) 

271 

5,512  

(132,756)  

(124,979) 

Accumulated losses 

The non-controlling interest has 49% equity holding in Simply Send It Pty Limited. 
Refer to note 37 for details. 

69 

Consolidated 

2020 
A$'000 

2019 
A$'000 

(20)  

(20) 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 30. Equity - dividends 

There were no dividends paid, recommended or declared during the current or previous financial year. 

Note 31. Financial instruments 

Financial risk management objectives 
The Group’s activities expose it to market risk (including foreign currency risk and interest rate risk), credit risk and liquidity 
risk.  The  Group’s  overall  risk  management  strategy  seeks  to  minimise  any  adverse  effects  from  the  unpredictability  of 
financial markets on the Group’s financial performance. The Group uses financial instruments such as currency forwards to 
hedge certain financial risk exposures. 

The  Board  of  Directors  (the  'Board')  is  responsible  for  setting  the  objectives  and  underlying  principles  of  financial  risk 
management for the Group. 

Financial risk management is carried out by the executive directors and the executive management team in accordance with 
the  policies  set  by  the  Board.  They  identify,  evaluate  and  hedge  financial  risks  in  close  co-operation  with  the  Group’s 
operating units. Regular reports are circulated and reviewed by executive directors. 

Market risk 

Foreign currency risk 
The Company is incorporated in Jersey and the Group operates from Australia with operations in New Zealand, USA, Asia 
(including Malaysia, Thailand and Singapore) and UK. Entities in the Group regularly transact in currencies other than their 
respective functional currencies ('foreign currencies'). The Group purchases products in these countries and other European 
Union countries. Refer to note 5 for the foreign exchange gain / loss recognised in the year. 

Currency risk arises within entities in the Group when transactions are denominated in foreign currencies. To manage the 
currency  risk, the executive management team manages the overall currency  exposure mainly  by entering into currency 
forwards with banks. 

The carrying amount of the Group's foreign currency denominated financial assets and financial liabilities at the reporting 
date were as follows: 

Consolidated 

US dollars 
Euros 
Pound sterling 
New Zealand dollars 
Singapore dollars 
Malaysian ringgit 
Swiss Franc 
Russian Ruble 

Assets 

2020 
A$'000 

2019 
A$'000 

Liabilities 

2020 
A$'000 

2019 
A$'000 

121  
-  
996  
3,479  
1,331  
174  
-  
47  

929  
5,339  
345  
167  
168  
39  
227  
26  

49  
-  
1,261  
330  
132  
89  
-  
37  

1,443 
- 
10,443 
33 
- 
43 
- 
69 

6,148  

7,240  

1,898  

12,031 

70 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 31. Financial instruments (continued) 

The Group had net assets denominated in foreign currencies of A$4,250,000 as at 30 June 2020 (2019: net liabilities of 
A$4,791,000). Based on this exposure, had the Australian dollar weakened by 10% / strengthened by 10% (2019: weakened 
by 10% / strengthened by 10%) against these foreign currencies with all other variables held constant, the Group's foreign 
exchange loss before tax for the year would have been A$425,000 lower / higher (2019: A$479,100 lower / higher). The 
percentage  change  is  the  expected  overall  volatility  of  the  significant  currencies,  which  is  based  on  management’s 
assessment of reasonable possible fluctuations taking into consideration movements over the last 6 months each year and 
the spot rate at each reporting date. The actual foreign exchange loss for the year ended 30 June 2020 was A$893,000 
(2019: A$692,000). 

Capital risk management 
The Group’s objectives when managing capital is to safeguard the Group’s ability to continue as a going concern, so that it 
can  continue  to  provide  returns  for  shareholders  and  benefits  for  other  stakeholders  and  to  maintain  an  optimal  capital 
structure to reduce the cost of capital.  

Capital is regarded as total equity, as recognised in the balance sheet, plus net debt which totals A$21,250,000 (2019 – 
A$21,631,000). Net debt is calculated as total debt (including borrowings and lease liabilities) less cash and cash equivalents. 
Refer to note 32. 

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return 
capital to shareholders, issue new shares or sell assets to reduce debt.  

The capital risk management policy remains unchanged from the 30 June 2019 Annual Report. 

Price risk 
The Group is not exposed to any significant price risk. 

Cash flow and fair value interest rate risk 
Cash flow interest rate risk is the risk that the future cash flows of a financial instrument will fluctuate because of changes in 
market interest rates. Fair value interest rate risk is the risk that the fair value of a financial instrument will fluctuate due to 
changes in market interest rates. 

The Group is not exposed to any significant cash flow interest rate risks arising mainly from interest bearing deposits. 

Credit risk 
Credit risk refers to the risk that counterparty will default on its contractual obligations resulting in financial loss to the Group. 
The major classes of financial assets of the Group are bank deposits and cash held by merchant provider. For bank deposits 
and merchant, the Group adopts the policy of dealing only with high credit quality financial institutions and major banks.  

The principal business of the Group is online cash sales.  
The Group has adopted a lifetime expected loss allowance in estimating expected credit losses to trade receivables through 
the use of a provisions matrix using fixed rates of credit loss provisioning. These provisions are considered representative 
across  all  customers  of  the  Group  based  on  recent  sales  experience,  historical  collection  rates  and  forward-looking 
information that is available. 

Generally, trade receivables are written off when there is no reasonable expectation of recovery. Indicators of this include 
the  failure  of  a  debtor  to  engage  in  a  repayment  plan,  no  active  enforcement  activity  and  a  failure  to  make  contractual 
payments for a period greater than 1 year. See note 11 for details of the provisions made against trade receivables. 

Concentration of credit risk 
There  are  no  significant  concentrations  of  credit  risk  within  the  Group.  The  credit  risk  on  liquid  funds  is  limited  as  the 
counterparties are banks with high credit ratings. 

Credit risk is managed by limiting the amount of credit exposure to any single counter-party for cash deposits. 

Liquidity risk 
The Group manages liquidity risk by maintaining adequate cash reserves and available borrowing facilities by continuously 
monitoring actual and forecast cash flows and matching the maturity profiles of financial assets and liabilities. 

71 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 31. Financial instruments (continued) 

Unused borrowing facilities at the reporting date: 

Bank overdraft 
Bank loans 
Bank guarantees 
Bank loans under interchangeable facilities 

Consolidated 

2020 
A$'000 

2019 
A$'000 

-    
-    
-    
-    
-    

276  
686  
35  
729  
1,726  

Remaining contractual maturities 
Trade payables and other financial liabilities mainly arise from the financing of assets used in the Group's ongoing operations 
such as plant and equipment and investments in working capital. These assets are considered in the Group's overall liquidity 
risk. 

72 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 31. Financial instruments (continued) 

The following tables detail the Group's remaining contractual maturity for its financial instrument liabilities. The tables have 
been drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date on which the financial 
liabilities are required to be paid. The tables include both interest and principal cash flows disclosed as remaining contractual 
maturities and therefore these totals may differ from their carrying amount in the balance sheet. 

Weighted 
average 
interest 
rate 
  % 

<1 month 

1-3 months 

  A$'000 

  A$'000 

Total 
undiscounted 
liability 
A$'000 

Carrying 
amount as 
included on 
the Balance 
Sheet 
A$'000 

3-12 months 
  A$'000 

1-5 years 

  A$'000 

Consolidated - 2020 

Non-derivatives 
Non-interest bearing 
Trade and other payables   - 

Interest-bearing - variable    
Lease liability 
Total non-derivatives 

 5.00%  

12,877   

5,733   

510   

(135) 

18,985 

18,985 

158   
13,035   

475   
6,208   

1,250   
1,760   

5,673 
5,538 

7,556    

26,541 

6,629 
25,614 

Weighted 
average 
interest 
rate 
  % 

<1 month 

1-3 months 

  A$'000 

  A$'000 

Total 
undiscounted 
liability 
A$'000 

Carrying 
amount as 
included on 
the Balance 
Sheet 
A$'000 

3-12 months 
  A$'000 

1-5 years 

  A$'000 

Consolidated - 2019 

Non-derivatives 
Non-interest bearing 
Trade and other payables   

- 

18,243  

11,878  

2,521  

326 

32,968 

32,968 

Interest-bearing - variable   
Bank overdraft 
Bank loans 
Lease liability 
Total non-derivatives 

  2.75%  
  2.92%  
  6.48%   

13,137  
5,200  
20   
36,600  

-  
-  
-  
11,878  

-  
-  
-   
2,521  

- 
- 
- 
326 

13,137 
5,200 

20    

51,325 

13,137 
5,200 
20 
51,325 

The cash flows in the maturity analysis above are not expected to occur significantly earlier than contractually disclosed 
above. 

Fair value of financial instruments 
Unless otherwise stated, the carrying amounts of financial instruments reflect their fair value. The carrying amounts of trade 
receivables and trade payables are assumed to approximate their fair values due to their short-term nature. The fair value of 
financial liabilities is estimated by discounting the remaining contractual maturities at the current market interest rate that is 
available  for  similar  financial  instruments.  Also,  there  is  no  material  difference  between  the  fair  value  of  cash  and  cash 
equivalents and the carrying amounts. 

73 

 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
   
 
 
 
  
  
  
  
   
 
 
 
 
 
 
  
 
   
   
   
 
 
 
 
 
   
   
   
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 32. Changes in liabilities arising from financing activities 

Consolidated 

Balance at 1 July 2018 
Net cash used in financing activities 

Balance at 30 June 2019 
Lease liability opening balance at 1/07/19 on adoption of IFRS 16 
Net cash used in financing activities 
Other changes – cash incentive 
Interest and finance charges paid / payable on lease liabilities (note 7) 
Acquisition of buildings and equipment - right-of-use 

Balance at 30 June 2020 

Net debt 

Cash and cash equivalents 
Borrowings (including overdraft) 
Lease liabilities 

Net debt 

Bank 
loans 
A$'000 

Lease 
 liability 
A$'000 

  Total Debt 

A$'000 

5,200  
-  

5,200  

(5,200)  

-  

-  

144  
(124)  

20  
1,724  
(1,163)   
1,026  
241  
4,781  

5,344 
(124) 

5,220 
1,724 
(6,363) 
1,026 
241 
4,781 

6,629  

6,629 

2020 
A$'000 

2019 
A$'000 

6,660  
-  
(6,629)  

814 
(18,357) 
- 

31  

(17,543) 

Note 33. Key management personnel disclosures 

Compensation 
The aggregate compensation made to Directors and other members of key management personnel of the Group is set out 
below: 

Short-term employee benefits 
Post-employment benefits 

Consolidated 

2020 
A$'000 

2019 
A$'000 

2,108   
194   

2,056  
110  

2,302   

2,166  

Key management includes Directors (executives and non-executives) and key heads of departments. 

During the financial year ended 30 June 2020 A$6,322,777 (2019: A$nil) performance rights were granted to members of 
key management personnel under share-based payments plans operated by the Group as disclosed in note 39. 

74 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
  
 
 
  
 
  
 
 
 
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 34. Remuneration of auditors 

Services provided by the company's auditors and network firms  
During  the  year  the  company  (including  its  overseas  subsidiaries)  obtained  the  following  services  from  the  company's 
auditors at costs as detailed below: 

Fees payable to the company's auditor and its associates for the audit of the consolidated 
financial statements 
Fees payable to the company's auditor and its associates for other services:  
- the audit of the company's subsidiaries 
- taxation services  
- other non-audit services  

Consolidated 

2020 
A$'000 

2019 
A$'000 

201  

49  
39   
29   

318   

258  

102  
142  
44  

546  

Note 35. Contingent liabilities 

The Group issued bank guarantees through its banker, Hong Kong and Shanghai Bank Corporation and Macquarie Bank, in 
respect of lease obligations amounting to A$777,000 (2019: A$1,503,000). 

The Group has issued a bank guarantee through its banker ANZ Bank New Zealand Limited, in respect of customs and 
duties obligations amounting to NZ$NIL (2019: NZ$150,000). 

Note 36. Related party transactions 

Parent entity 
MySale Group Plc is both the parent company of the Group and also the ultimate parent entity of the group 

Subsidiaries 
Interests in subsidiaries are set out in note 37. 

The Group has utilised exemptions available to it to not report transactions with its 100% or majority owned subsidiaries that 
are listed in note 37.  

Key management personnel 
Disclosures relating to key management personnel are set out in note 33. 

Transactions with related parties 
The following transactions occurred with related parties: 

Sale of goods and services: 
Sale of goods to other related party (Sports Direct) * 

Payment for goods and services: 
Purchase of goods from other related party (Sports Direct) * 

* 

 Sports Direct.Com Retail Ltd is owned by a majority shareholder of MySale Group Plc.  

Consolidated 

2020 
A$'000 

2019 
A$'000 

-    

-    

381  

6,483  

75 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 36. Related party transactions (continued) 

Receivable from and payable to related parties 
The following balances are outstanding at the reporting date in relation to transactions with related parties: 

Consolidated 

2020 
A$'000 

2019 
A$'000 

-    

488  

Current payables: 
Trade payables to other related party 

Loans to/from related parties 
There were no loans to or from related parties at the current and previous reporting date. 

Terms and conditions 
All transactions were made on normal commercial terms and conditions and at market rates. 

Ultimate Controlling party 
The directors consider that the Group has no ultimate controlling party. 

Note 37. Interests in subsidiaries 

The consolidated financial statements incorporate the assets, liabilities and results of the following subsidiaries in accordance 
with the accounting policy described in note 2: 

 Principal place of 
business / 
 Country of 
 incorporation 

  Ownership 
interest 
2020 
% 

 Principal activities  

  Ownership 
interest 
2019 
% 

Parent 

Non-controlling interest 
  Ownership 
interest 
2019 
% 

  Ownership 
interest 
2020 
% 

Name 

APAC Sale Group 
Pte. Ltd. 

 3 Fusionopolis Link 
#02-08 
Nexus@one-north, 
Singapore 
APAC Sale Italy s.r.l   Impruneta 

APAC Sales Group, 
Inc. 

(Florence), via Di 
Colle Ramole 11, 
50023, Bottai, Italy 
 1107 S Boyle 
Street, Los Angeles, 
CA 90023, U.S.A 
 The Old Mill, 9 Soar 
APAC UK 
Lane, Leicester, 
Procurement Co 
Limited 
England, LE3 5DE. 
APACSale Limited   The Old Mill, 9 Soar 

BuyInvite Pty 
Limited 

Lane, Leicester, 
England, LE3 5DE. 
 3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia  

Company 07640503 
Limited (formerly 
called Cocosa 
Lifestyle Limited)  
NZ Sale Limited 

The Old Mill, 9 Soar 
Lane, Leicester, 
England, LE3 5DE. 
 25 Barrys Point 
Road, Takapuna 
Auckland 0632, NZ 

Trading company 

100%  

100%  

Deregistered 

100%  

100%  

Trading company 

100%  

100%  

Trading company 

100%  

100%  

Trading company 

100%  

100%  

Trading company 

100%  

100%  

Dormant 

100%  

100%  

Trading company 

100%  

100%  

76 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
 
  
  
  
 
  
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 37. Interests in subsidiaries (continued) 

 Principal place of 
business / 
 Country of 
 incorporation 

  Ownership 
interest 
2020 
% 

 Principal activities  

  Ownership 
interest 
2019 
% 

Parent 

Non-controlling interest 
  Ownership 
interest 
2019 
% 

  Ownership 
interest 
2020 
% 

Name 

Ozsale Pty Limited   3/120 Old Pittwater 

Ozsale Sdn. Bhd. 

Private Sale Asia 
Pacific Pte Ltd  

Simply Sent It Pty 
Limited * 

Singsale Pte. Ltd. 

Brand Search Pty 
Limited  

Road, Brookvale, 
2100, Australia 
 29-3, Block F2, 
Jalan PJU1/42A, 
Dataran Prima, 
47301 Petaling 
Jaya, Selangor, 
Malaysia  
 3 Anson Road, #27-
01 Springleaf 
Tower, Singapore 
 3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia 
 3 Fusionopolis Link 
#02-08 
Nexus@one-north, 
Singapore 
 3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia  

Chic Global Limited   The Old Mill, 9 Soar 

BuyInvite NZ Pty 
Limited 

Click Frenzy 
Australia Pty Ltd 

NZ Wine Limited 

My Trade Ltd 

MySale Group 
Limited 

Branch of Click 
Frenzy Australia Pty 
Ltd 

Lane, Leicester, 
England, LE3 5DE. 
 3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia 
 3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia 
 25 Barrys Point 
Road, Takapuna 
Auckland 0632, NZ 
 The Old Mill, 9 Soar 
Lane, Leicester, 
England, LE3 5DE. 
 Hong Kong 
3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia 
 Russia 
3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia 

Trading company 

100%  

100%  

Trading company 

100%  

100%  

Dormant 

100%  

100%  

- 

- 

- 

- 

- 

- 

Dormant 

51%  

51%  

49%  

49%  

Trading company 

100%  

100%  

Dormant 

100%  

100%  

Dormant 

100%  

100%  

Dormant 

100%  

100%  

Dormant 

100%  

100%  

Dormant 

100%  

100%  

Dormant 

100%  

100%  

Dormant 

100%  

100%  

Trading company 

100%  

100%  

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

* 

 This subsidiary has been consolidated as the Group has control over the partly owned. 

Summarised financial information for subsidiaries that have non-controlling interests has not been provided as they are not 
material to the Group. 

77 

 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 38. (Loss)/earnings per share 

Loss after income tax attributable to the owners of MySale Group Plc 

(3,560)  

(69,330) 

Weighted average number of ordinary shares used in calculating basic earnings per share 

  665,483,037   154,331,652 

Weighted average number of ordinary shares used in calculating diluted earnings per share    665,483,037   154,331,652 

  Number 

  Number 

Consolidated 

2020 
A$'000 

2019 
A$'000 

Basic earnings per share 
Diluted earnings per share 

Underlying EBITDA basic per share 

Cents 

Cents 

(0.53)  
(0.53)  

(44.92) 
(44.92) 

(0.41)  

(12.21) 

65,985,501 (2019: 2,580,543) employee long term incentives have been excluded from the 2020 diluted earnings calculation 
as they are anti-dilutive for the year. 

Note 39. Share-based payments 

The company has two employee share plans; (1) the Executive Incentive Plan (‘EIP’) and (2) the Loan Share Plan (‘LSP’). 
In accordance with the terms of each plan 100% of the ordinary shares will vest three years from grant date subject to the 
achievement  of  the  Underlying  Earnings  Before  Interest,  Tax,  Depreciation  and  Amortisation  (‘EBITDA’)  included  in  the 
company’s internal forecasts set by the Board in the year of the grant. 

Set out below are summaries of share and options granted under the plans for Directors and employees: 

2020 

Grant date 

 Expiry date 

price 

  Exercise  

  Balance at    
the start of    
the year 

  Granted 

  Exercised 

Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

18/08/2015 
18/08/2015 
19/08/2016 
19/08/2016 
05/12/2019 
05/12/2019 
05/12/2019 
05/12/2019 
21/04/2020 
21/04/2020 

 18/08/2020 ** 
 18/08/2020 * 
 19/08/2021 ** 
 19/08/2021 * 
 05/12/2024 ** 
 05/12/2024 ** 
 05/12/2024 * 
 05/12/2024 * 
 21/04/2025 ** 
 21/04/2025 ** 

* 
** 

 EIP - Options 
 LSP 

£0.51   
£0.51   
£0.65   
£0.65   
£0.05   
£0.10   
£0.05   
£0.10   
£0.05   
£0.10   

-  
1,040,198  
-  
162,207  
-  
1,019,445  
-  
358,693  
7,077,638  
-  
7,077,638  
-  
9,460,227  
-  
9,460,227  
-  
-   15,298,686  
-   15,298,686  
2,580,543   63,673,102  

-  
-  
-  
-  
-  
-  
-  
-  
-  
-  
-  

941,961 
(98,237)  
162,207 
-  
849,538 
(169,907)  
358,693 
-  
7,077,638 
-  
7,077,638 
-  
9,460,227 
-  
9,460,227 
-  
-   15,298,686 
-   15,298,686 
(268,144)   65,985,501 

78 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
  
  
   
 
  
 
 
 
  
 
  
 
  
 
 
  
   
 
  
  
 
  
 
  
   
 
  
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
 
MySale Group Plc 
Notes to the financial statements 
30 June 2020 

Note 39. Share-based payments (continued) 

2019 

Grant date 

 Expiry date 

price 

  Exercise  

  Balance at    
the start of    
the year 

  Granted 

  Exercised 

Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

28/05/2014 
18/08/2015 
18/08/2015 
27/07/2015 
19/08/2016 
19/08/2016 
19/08/2017 
19/08/2017 

 16/06/2019 ** 
 18/08/2020 ** 
 18/08/2020 * 
 27/07/2020 ** 
 19/08/2021 ** 
 19/08/2021 * 
 19/08/2022 ** 
 19/08/2022 ** 

* 
** 

 EIP - Options 
 LSP 

£2.26   
£0.51   
£0.51   
£0.53   
£0.65   
£0.65   
£1.15   
£1.15   

111,499  
1,697,815  
290,533  
3,000,000  
1,868,982  
358,693  
449,314  
271,014  
8,047,850  

-  
-  
-  
-  
-  
-  
-  
-  
-  

-  
-  
-  
-  
-  
-  
-  
-  
-  

(111,499)  
(657,617)  
(128,326)  
(3,000,000)  
(849,537)  
-  
(449,314)  
(271,014)  
(5,467,307)  

- 
1,040,198 
162,207 
- 
1,019,445 
358,693 
- 
- 
2,580,543 

The weighted average remaining contractual life of the share plan outstanding at the end of the financial year was 4 years 
(2019: 2 years). 

The share-based payment expense for the year was an expense of A$271,000 (2019: a benefit of A$1,036,000). There was 
a benefit in the prior year mainly due to vesting conditions for the FY 18 grant not being met so all the related options were 
forfeited. The benefit was also a result of the leavers in the restructure and the resignation of the previous Chairman resulting 
in their respective options being forfeited.  

For the options granted during the current financial year, the valuation model inputs used to determine the fair value at the 
grant date, are as follows: 

Grant date 

 Expiry date 

05/12/2019 
05/12/2019 
05/12/2019 
05/12/2019 
21/04/2020 
21/04/2020 

 05/12/2024 
 05/12/2024 
 05/12/2024 
 05/12/2024 
 21/04/2025 
 21/04/2025 

  Share price    Exercise 
  at grant date   

price 

  Expected 
volatility 

  Dividend 

  Risk-free 

  Fair value 

yield 

interest rate    at grant date 

£0.03   
£0.03   
£0.03   
£0.03   
£0.02   
£0.02   

£0.05   
£0.10   
£0.05   
£0.10   
£0.05   
£0.10   

75.0%   
75.0%   
75.0%   
75.0%   
75.0%   
75.0%   

- 
- 
- 
- 
- 
- 

0.5%   
0.5%   
0.5%   
0.5%   
0.5%   
0.5%   

£0.020  
£0.017  
£0.020  
£0.017  
£0.023  
£0.019  

Note 40. Events after the reporting period 

The existence of the infectious disease COVID-19 ('Coronavirus')since around the beginning of the calendar year 2020, has 
become widely known, and subsequent to the reporting date, continued to rapidly spread throughout the world, including 
Australia. The Directors have considered the impact of this on the ability of the Group to continue as a going concern, as set 
out in note 2. 

The Group has raised approximately £5,100,000 (approximately A$9,300,000) on 15 Oct 2020, before expenses, through a 
subscription for 85,225,129 new ordinary shares ("Subscription Shares") in the Company at a subscription price of 6.0 pence 
per ordinary share (the "Subscription Price") by entities associated with Gabby Leibovich, Hezi Leibovich and Nati Harpaz 
(together, the "Subscription"). 

No other matter or circumstance has arisen since 30 June 2020 that has significantly affected, or may significantly affect the 
Group's operations, the results of those operations, or the Group's state of affairs in future financial years. 

79 

 
 
 
 
 
 
 
  
 
 
 
  
  
   
 
  
 
 
 
  
 
  
 
  
 
 
  
   
 
  
  
 
  
 
  
   
 
  
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
  
  
 
  
  
  
   
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
MYSALE GROUP PLC  

Registered Number 115584 

Notice of Annual General Meeting 

Notice is hereby given that the Annual General Meeting (AGM) of MySale Group plc (MySale or the 
Company)  will  be  held  at  the  Company’s  head  office  at  120  Old  Pittwater  Road,  Brookvale,  NSW 
2100, Australia on Friday 18 December 2020 commencing at 21.00 Australian Eastern Daylight Time 
(AEDT)  (10.00  GMT)  to  consider  and,  if  thought  fit,  to  pass  resolutions  1  to  5  (inclusive)  as 
ordinary resolutions and resolutions 6 to 8 (inclusive) as special resolutions. 

Due  to  the  COVID-19  pandemic  and  the  related  restrictions  on  gatherings  imposed  by  local  laws  in 
Australia  and  the  public  health  guidance  measures  that  have  been  put  in  place  to  protect  the 
community,  shareholders  will  not  be  permitted  to  attend  the  AGM  in  person.  The  Company  is 
therefore offering shareholders the option to participate in the AGM remotely via a Zoom webinar and 
conference  call  facility  that  can  be  accessed  from  any  computer  with  internet  access  or  through  a 
telephone  (mobile  or  landline).  This  facility  will  be  used  to  respond  to  questions  and  for  the  formal 
business  as  set  out  in  this  Notice.  Questions  should  be  submitted  in  advance  of  the  AGM  via 
shareholder.notifications@mysale.com.  

Shareholders  will  not  be  able  to  vote  at  the  AGM  if  they  attend  via  the  Zoom  conference  call.  The 
Board of Directors therefore strongly encourages shareholders to vote by proxy in lieu of attending the 
AGM in person. Given the current restrictions on attendance, shareholders are encouraged to appoint 
the chairperson of the meeting as their proxy (rather than a named person as such person will not be 
permitted to attend the meeting).  

The final arrangements, including details of how to register for the conference call facility, are 
available on the Company’s website at https://www.mysalegroup.com/investor.html#/reports.  

Shareholders  are  required  to  register  their  attendance  via  the  Zoom  facility  on  the  website.  After 
verification  of  their  identity,  details  of  how  to  join  the  Zoom  webinar  will  be  provided  to  each 
shareholder who has registered. 

Resolutions 

Ordinary Resolutions 

1.  Financial statements for the year ended 30 June 2020 

To  receive  the  Company’s  Annual  Report  and  Accounts  for  the  financial  year  ended  30  June 
2020 together with the Reports of the Directors and Auditor thereon. 

2.  Re-appointment of the auditor 

To re-appoint BDO LLP as auditor of the Company, to hold office until the conclusion of the next 
annual general meeting of the Company, and to authorise the Directors to fix the remuneration of 
the auditor. 

Election of Director 

3. 

To  elect  Mats  Weiss  as  a  Director  in  accordance  with  Articles  7.2  of  the  Company’s  Articles  of 
Association (the Articles). 

Re-election of Directors 

4. 

5. 

To re-elect Wally Muhieddine as a Director in accordance with  Articles 7.2 and 7.9 - 7.12 of the 
Articles. 

To  re-elect  Dow  Famulak  as  a  Director  in  accordance  with  Articles  7.2  and  7.9  -  7.12  of  the 
Articles. 

 
 
 
 
 
 
 
Special Resolutions 

6. 

Dis-application of pre-emption rights - general 

THAT,  in substitution for  all existing authorities  to the extent unused,  the  Directors be generally 
and unconditionally empowered, pursuant to and in accordance with Article 2.15 of the Articles, to 
exercise  all  powers  of  the  Company  to  allot  Shares  (as  that  term  is  defined  in  the  Articles)  for 
cash as if Article 2.8 of the Articles did not apply to any such allotment, provided that this power 
shall be limited to: 

a) 

the allotment of Shares for cash in connection with or pursuant to a rights issue (as defined 
below) or any other issue in favour of holders of Shares in proportion (as nearly as may be 
practicable) to the respective holdings of Shares then held by them; 

b) 

the  allotment  of  Shares  in  connection  with  any  scrip  dividend  scheme  or  similar 
arrangement implemented in accordance with the Articles from time to time in force; and 

c)  otherwise than pursuant to paragraphs 6(a) and (b) above, the allotment of Shares for cash 
up  to  an  aggregate  amount  of  47,483,505  Shares,  being  approximately  5%  of  the 
Company's issued Shares as at close of business on 25 November 2020, being the latest 
practicable date before publication of this notice, 

provided  further  that  such  power  shall  expire  at  the  conclusion  of  the  Company’s  next  Annual 
General  Meeting  or  fifteen  months  following  the  passing  of  this  resolution,  whichever  is  the 
sooner, unless previously revoked, varied or renewed by the Company in general meeting (save 
that  the  Company  may  before  such  expiry  make  an  offer  or  agreement  which  would  or  might 
require Shares to be allotted after such expiry and notwithstanding such expiry the Directors may 
allot Shares in pursuance of such offer or agreement). 

For  the  purposes  of  the  authority  in  paragraph  6(a)  above,  “rights  issue”  means  an  offer  to:  (i) 
holders  (other  than  the  Company)  on  the  register  on  a  record  date  fixed  by  the  Directors  of 
Shares  in  proportion  (as  nearly  as  may  be  practicable)  to  their  existing  holdings;  and  (ii)  other 
persons  so  entitled  by  virtue  of  the  rights  attaching  to  any  other  equity  securities  held  by  them, 
but subject in both cases to such exclusions, restrictions or other arrangements as the Directors 
may  deem  necessary  or  expedient  in  relation  to  treasury  shares,  fractional  entitlements,  record 
dates or legal, regulatory or practical problems in, or under the laws of, any territory. 

7.  Dis-application of pre-emption rights – financing 

THAT, in addition to any authority granted under Resolution 6 above, the Directors be generally 
and unconditionally empowered, pursuant to and in accordance with Article 2.15 of the Articles, to 
exercise all powers of the Company to allot Shares for cash as if Article 2.8 of the Articles did not 
apply to any such allotment, provided that this power shall be: 

a) 

limited  to  the  allotment  of  Shares  for  cash  up  to  an  aggregate  amount  of  94,967,011 
Shares, being approximately 10% of the Company's issued Shares as at close of business 
on  25  November  2020,  being  the  latest  practicable  date  before  publication  of  this  notice; 
and 

b)  used only for the purposes of financing (or refinancing, if the authority is to be used within 
six months after the original transaction) a transaction which the Directors determine to be 
an  acquisition  or  other  capital  investment  of  a  kind  contemplated  by  the  Statement  of 
Principles on Disapplying  Pre-emption Rights most recently published by the Pre-Emption 
Group prior to the date of this notice, 

provided  further  that  such  power  shall  expire  at  the  conclusion  of  the  Company’s  next  Annual 
General  Meeting  or  fifteen  months  following  the  passing  of  this  resolution,  whichever  is  the 
sooner, unless previously revoked, varied or renewed by the Company in general meeting (save 
that  the  Company  may  before  such  expiry  make  an  offer  or  agreement  which  would  or  might 

 
 
 
 
  
 
 
 
 
 
 
 
require Shares to be allotted after such expiry and notwithstanding such expiry the Directors may 
allot Shares in pursuance of such offer or agreement). 

8.  Authority to buy back shares 

THAT the Company be and is hereby generally and unconditionally authorised for the purposes 
of Article 57 of the Companies (Jersey) Law 1991 (as amended) (the Law) to make one or more 
purchases on the AIM market operated by the London Stock Exchange plc of its own Shares on 
such terms and in such manner as the Directors may from time to time determine, provided that: 

a) 

the  maximum  aggregate  number  of  Shares  hereby  authorised  to  be  purchased  is 
94,967,011, (representing approximately 10% of the total number of Shares in issue as at 
close  of  business  on  25  November  2020,  being  the  latest  practicable  date  before 
publication of this notice); 

b) 

the minimum price which may be paid for a Share is £0.01 each; 

c) 

the maximum price which may be paid for a Share is an amount equal to the higher of: 

i)  5%  above  the  average  of  the  middle  market  quotations  for  such  shares  taken  from 
the  AIM  Appendix  of  The  London  Stock  Exchange  Daily  Official  List  for  the  five 
business days immediately preceding the day on which the purchase is made; and  

ii) 

the  higher  of  the  price  of  the  last  independent  trade  of  a  Share  and  the  highest 
current  independent  bid  for  a  Share  as  derived  from  the  London  Stock  Exchange 
Trading System; 

d)  such  authority  shall  expire  at  the  conclusion  of  the  Company’s  next  Annual  General 
Meeting or fifteen months following the passing of this resolution, whichever is the sooner, 
unless previously revoked, varied or renewed by the Company in general meeting; 

e) 

the  Company  may  make  a  contract  to  purchase  its  own  Shares  under  the  authority 
conferred  by  this  resolution  prior  to  the  expiry  of  such  authority,  which  will  or  may  be 
executed wholly or partly after the expiry of such authority, and the Company may make a 
purchase  of  its  own  Shares  in  pursuance  of  any  such  contract  as  if  the  authority  had  not 
expired; and 

f) 

subject  to  the  provisions  of  the  Articles,  the  Company  be  and  is  hereby  generally  and 
unconditionally  authorised  for  the  purposes  of  Article  58A  of  the  Law,  to  hold  any  Shares 
repurchased under the authority conferred by this Resolution 8 as treasury shares. 

By order of the Board 

Almond + Co 
Company Secretary, MySale Group plc 

26 November 2020 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1 

2 

3 

4 

5 

Notes to the Notice of Annual General Meeting 

Record Date 
Shareholders registered in the Register of Members of the Company as at 10:00 GMT on 16 December 2020 (or, in the event 
of  any  adjournment,  on  the  date  which  is  48  working  hours  before  the  time  of  the  adjourned  meeting)  shall  be  entitled  to 
attend or vote at the AGM in respect of the shares registered in their name at that time.  Changes to entries on the Register of 
Members  after  this time  (as  applicable)  will  be  disregarded  in  determining  the  rights  of  any  person to  attend  or  vote  at the 
AGM. 

Attendance at the AGM 
The Company’s AGM will be held at 21.00 Australian Eastern Daylight Time (10.00 GMT) on 18 December 2020.  However, 
shareholders should note that votes may only be cast by proxy prior to the AGM. 

Proxies 
A  member  is  ordinarily  entitled  to  appoint  another  person  as  his  proxy  (who  need  not  be  a  member  of  the  Company)  to 
exercise all or any of their rights to attend and vote on their behalf at the AGM. However, due to the COVID-19 restrictions on 
personal attendance at the AGM, such individuals will not be permitted to attend the AGM in person.  The board of directors 
therefore strongly encourages members to appoint the chairperson as their proxy in order to ensure that their votes may be 
cast at the AGM.  Failure to do so may result in the votes not being capable of being validly cast.  

A member may appoint more than one proxy in relation to the AGM.  When two or more valid but differing appointments of 
proxy are delivered or received for the same share, the one which is last validly delivered or received (regardless of its date or 
the date of its execution) shall be treated as replacing and revoking the other or others as regards that share. If the Company 
is  unable  to  determine  which  appointment  was  last  validly  delivered  or  received,  none  of  them  shall  be  treated  as  valid  in 
respect  of  that  share.    As  noted  above,  members  are  encouraged  to  submit  only  a  single  proxy  which  appoints  the 
chairperson as their proxy.  

Members  who  nonetheless  wish  to  appoint more  than  one  proxy  in  respect  of their  holding  may  obtain  additional  Forms  of 
Proxy by contacting the Company’s Transfer Agent, Neville Registrars Limited at 0121 585 1131. Lines are open Monday to 
Friday 9.00am to 5.00pm. Alternatively, members may photocopy the Form of Proxy provided with this document indicating on 
each copy the name of the proxy appointed and the number of ordinary shares in the Company in respect of which that proxy 
is appointed.  All Forms of Proxy should be returned together in the same envelope. 

A Form of Proxy is enclosed with this Notice.  The Form of Proxy, and any power of attorney or other authority under which it 
is  executed  (or  a  duly  certified  copy  of  any  such  power  or  authority),  must  be  either  (i)  received  by  post  or  (during  normal 
business  hours  only)  by  hand  at  the  offices  of  the  Company’s  Transfer  Agent,  Neville  Registrars  Limited,  Neville  House, 
Steelpark  Road,  Halesowen  B62  8HD  or  (ii)  members  may  submit  their  proxies  electronically  at  www.sharegateway.co.uk 
using  their  personal  proxy  registration  code  (Activity  Code)  as  shown  on  the  Form  of  Proxy,  in  each  case  by  no  later  than 
21.00 AEDT/10.00 GMT on 16 December 2020, being 48 working hours before the time appointed for the holding of the AGM. 
Where the AGM is adjourned for not more than 48 hours, the Form of Proxy shall be delivered at the adjourned meeting to the 
chairperson or the secretary or to a director of the Company. 

Corporate Representatives 
A corporate shareholder may authorise a person to act as its representative at the AGM.  Each representative may exercise 
(on  behalf  of  the  corporate  shareholder)  the  same  powers  as  the  corporate  shareholder  could  exercise  if  they  were  an 
individual shareholder in the Company.   

CREST Proxy Instructions 
CREST members who wish to appoint a proxy or proxies through the CREST electronic proxy appointment service may do so 
for  the  AGM  and  any  adjournment  thereof  by  following  the  procedures  described  in  the  CREST  Manual.  CREST  Personal 
Members or other CREST Sponsored Members, and those CREST members who have appointed a voting service provider, 
should refer to their CREST sponsor or voting service provider who will be able to take the appropriate action on their behalf. 

In order for a proxy appointment or instruction made using the CREST service to be valid, the appropriate CREST message 
(a CREST Proxy Instruction) must be properly authenticated in accordance with Euroclear’s specifications and must contain 
the information required for such instruction, as described in the CREST Manual (available at www.euroclear.com/CREST).  
The message, regardless of whether it relates to the appointment of a proxy or to an amendment to the instruction given to a 
previously appointed proxy, must, in order to be valid, be transmitted so as to be received by the issuer’s agent (ID number 
7RA11) by no later than 21.00 AEDT/10.00 GMT on 16 December 2020 (or in the case of an adjourned meeting, received not 
less than 48 hours before the time for holding the adjourned meeting).  No message received through the CREST network 
after  this  time  will  be  accepted.    For  this  purpose,  the  time  of  receipt  will  be  taken  to  be  the  time  (as  determined  by  the 
timestamp  applied  to  the  message  by  the  CREST  Applications  Host)  from  which  the  issuer’s  agent  is  able  to  retrieve  the 
message  by  enquiry  to  CREST  in  the  manner  prescribed  by  CREST.      The  CREST  Manual  is  available  at 
www.euroclear.com/CREST. 

CREST members and, where applicable, their CREST sponsors or voting service provider should note that Euroclear does 
not  make  available  special  procedures  in  CREST  for  any  particular  messages.    Normal  system  timings  and  limitations  will 
therefore apply in relation to the input of CREST Proxy Instructions. It is the responsibility of the CREST member concerned 
to take (or, if the CREST member is a CREST Personal Member or Sponsored Member, or has appointed a voting service 
provider, to  procure  that  his  CREST sponsor  or voting service  provider takes) such  action  as shall be  necessary to  ensure 
that a message is transmitted by means of the CREST system by any particular time.  In this connection, CREST members 
and,  where  applicable, their  CREST sponsors  or voting  service  provider  are  referred,  in  particular,  to  those sections  of the 
CREST Manual concerning practical limitations of the CREST system and timings. 

The  Company  will  treat  as  invalid  a  CREST  Proxy  Instruction  in  the  circumstances  set  out  in  Article  34  of  the  Companies 
(Uncertificated Securities) (Jersey) Order 1999, as amended. 

6 

Total Voting Rights  
Holders of the Company’s ordinary shares are entitled to attend and vote at general meetings of the Company.  Each ordinary 
share  entitles  the  holder  to  one  vote  on  a  poll.    As  at  25  November  2020,  being  the  latest  practicable  date  prior  to  the 
publication of this Notice, the Company had 949,670,110 shares in issue. The Company does not hold any shares in treasury.  
Therefore, the total voting rights in the Company as at 25 November 2020 are 949,670,110. 

 
7 

8 

9 

Voting at the AGM 
In order for the voting preferences of all shareholders to be taken into account, particularly given the COVID-19 restrictions on 
personal attendance, the Company will conduct a poll vote on all resolutions put to the AGM. As soon as practicable following 
the meeting, the results of voting at the meeting and the numbers of proxy votes cast for and against each resolution, together 
with the number of votes actively withheld will be announced to the market via a Primary Information Provider and also placed 
on the Company’s website (www.mysalegroup.com). 

In the case of joint holders of shares, the vote of the senior member who is entitled to receive notice of general meetings in 
accordance with the Articles whether in person or by proxy shall be accepted to the exclusion of any votes of the other joint 
holders, and seniority shall be determined by the order in which the names of the holders stand in the register of members of 
the Company. 

Display Documents 
Copies of the service contracts for all Executive Directors and the letters of appointment for the Non-executive Directors are 
available  for  inspection  at  the  registered  office  of  the  Company  during  normal  business  hours  on  any  weekday  (excluding 
Saturdays, Sundays and public holidays) from the date of this Notice until the conclusion of the AGM and also at the place of 
the AGM from 22.00 AEDT on the day of the AGM until the conclusion thereof. 

Electronic address 
Please note that shareholders may not use any electronic address provided in this Notice or any related documents (including 
the Form of Proxy) to communicate with the Company for any purpose other than those expressly stated. 

10 

Arrangements for the Meeting – COVID-19 outbreak 

The  continuing  COVID-19  pandemic  has  led  to  the  imposition  of  severe  restrictions  on  public  gatherings  which  remain  in 
place at the date of publication of this document. The AGM will therefore be held remotely via a Zoom conference call. If you 
wish to  use  this facility,  please  register  by  emailing the  Company at  shareholder.notifications@mysale.com  and you  will  be 
provided with further information. Please note that shareholders will not be able to use this facility to actively participate in the 
Meeting by voting on the Resolutions or asking questions. Pending further developments, the Board:  

• 

• 

• 

• 

• 

encourages  shareholders  to  submit  their  votes  via  proxy  as  early  as  possible,  and  shareholders  should  appoint  the 
chairperson of the AGM as their proxy. All proxy appointments should be received by no later than  21.00 AEDT/10.00 
GMT on 16 December 2020;  

strongly recommends CREST members to vote electronically through the CREST electronic proxy appointment service 
as your vote will automatically be counted;  

proposes that voting at the AGM will be conducted by means of a poll on all Resolutions, with each shareholder having 
one  vote  for  each  share  held,  thereby  allowing  all  those  proxy  votes  submitted  and  received  prior  to  the  AGM  to  be 
counted;  

encourages you to submit any question that you would like to be answered at the  AGM by emailing such questions to 
the Company at shareholder.notifications@mysale.com, so that it is received by no later than 21.00 AEDT/10.00 GMT 
on  16  December  2020.  The  Company  will  endeavour  to  respond  to  all  questions  received  from  shareholders  at  the 
AGM or within seven days following the AGM; and  

will continue to closely monitor the COVID-19 situation in the lead up to the AGM and make further updates about the 
AGM on the Company’s website at shareholder.notifications@mysale.com. Please ensure that you regularly check this 
page for updates. 

 
 
Explanatory Notes to the Resolutions 

Ordinary Resolutions  
Resolutions 1 to 5 (inclusive) are being proposed as ordinary resolutions and for each of these resolutions to be passed, more 
than 50% of the votes cast must be in favour of each resolution.   

1 

2 

Report and Accounts 
The Companies (Jersey) Law 1991 as amended requires the Directors of a public company to lay its Annual Report 
and Accounts, together with a copy of any auditor’s report on them, before a general meeting of the shareholders.  
An ordinary resolution to receive the Annual Report and Accounts will be proposed. 

Appointment of the Auditor and Auditor’s Remuneration 
Shareholders are required to appoint the external auditor at the AGM to hold office until the conclusion of the next 
annual  general  meeting.  Following  a  detailed  review,  the Board  is proposing to  re-appoint BDO  LLP  as  external 
auditor.  BDO LLP have expressed their willingness to continue in office for a further year. 

The  resolution  also  authorises  the  Directors,  in  accordance  with  standard  practice,  to  negotiate  and  agree  the 
remuneration of the auditors.  In practice, the Audit Committee will consider the audit fees for recommendation to 
the Board. 

3, 4 and 
5 

Election and re-election of Directors 

The Chief Financial Officer of the Company, Mats Weiss  was appointed by the board of directors as a director of 
the Company and commenced his role on 9 March 2020.  Pursuant to the Company's Articles of Association, as Mr 
Weiss was appointed by the board, he holds office as a director only until the dissolution of the next annual general 
meeting,  unless  he  is  re-appointed  during  such  meeting.    Accordingly,  Mr  Weiss  is  standing  for  election  as  a 
Director at this AGM.  

Further,  the  Company’s  Articles  of  Association  require  one-third  of  the  Directors  to  retire  by  rotation  at  the  AGM 
(excluding  appointments made  by  the  board  since the  last AGM). Directors  retiring  by  rotation  may,  if they  wish, 
stand for re-election.  Accordingly, this year, Wally Muhieddine and Dow Famulak will retire by rotation at the AGM 
and will each offer himself for re-election as Director. Biographical details of each of the Directors can be found  in 
the Annual Report and Accounts. 

Special Resolutions 
Resolutions 6 to 8 (inclusive) are being proposed as special resolutions.  In order for a special resolution to be passed, at least 
two-thirds of the votes cast must be in favour of the resolution. 

6 

Disapplication of Pre-Emption Rights – general 
In  relation  to  Resolution  6,  if  the  Directors  wish  to  allot  new  Shares  for  cash  (other  than  bonus  shares  or  in 
connection  with  an  employee  share  scheme)  they  are  required  to  first  offer  these  Shares  to  existing 
shareholders  in  proportion  to  their  holdings  in  accordance  with  Article  2.8  of  the  Articles  (the  Pre-emption 
Procedure).   

The purpose of paragraphs (a) and (b) of resolution 6 is to authorise the Directors to allot new Shares for cash in 
connection with or pursuant to a rights issue or any other issue in favour of holders of Shares in proportion (as 
nearly as may be practicable) to the respective holdings of Shares then held by them, or in connection with a 
scrip dividend scheme or similar arrangement, in each case without following the Pre-emption Procedure.  

The purpose of paragraph (c) of Resolution 6 is to allow the Directors, in addition to the authority granted to the 
Directors pursuant to paragraphs (a) and (b), generally to allot Shares for cash up to an aggregate amount equal 
to 5% of the issued Shares, again without following the Pre-emption Procedure.  

This authority would remain in force until the conclusion of the Company’s next annual general meeting or fifteen 
months following the passing of this resolution, whichever is the earlier. 

7 

Disapplication of Pre-Emption Rights – financing 

Resolution  7  seeks  a  separate  and  additional  authority  to  dis-apply  pre-emption  rights  in  respect  of  10%  of 
issued  ordinary  share capital for certain  purposes  pursuant to certain  elements  of the  guidance  from  the  Pre-
Emption Group (PEG).   

On 5 May 2016, the PEG published a recommended template resolution for dis-applying pre-emption rights. The 
template  recommends  companies  request  separate  authority  to  dis-apply  pre-emption  rights  in  respect  of 
amounts  in  addition  to  a  base  5%  to  be  used  when  the  Board  considers  the  use  to  be  for  an  acquisition  or 
specified capital investment in accordance with the 2015 Statement of Principles as a separate resolution to the 
disapplication to issue share on an unrestricted basis. 

The Directors confirm, partly in accordance with the 2015 Statement of Principles, that they will only allot Shares 
representing  more  than  5%  of  the  issued  ordinary  share  capital  of  the  Company  for  cash  pursuant  to  the 
authority referred to in Resolution 6, where the allotment is in connection with an acquisition or specified capital 
investment, which is announced contemporaneously with the allotment.  

The  Directors  consider  that  the  authorities  sought  are  appropriate  as  they  provide  the  Company  with  the 
necessary flexibility to take advantage of business opportunities as they arise. 

 
 
 
 
 
 
 
8 

Authority to buy back Shares 

Resolution  8  seeks  authority  for  the  Company  to  make  market  purchases  of  its  own  Shares,  such  authority 
being limited to the purchase of 10% of the Shares in issue as at 25 November 2020, being the last practicable 
date prior to publication of this Notice.  

The maximum price payable for the purchase by the Company of its own Shares will be limited to an amount 
equal to the higher of (i) 5% above the average of the middle market quotations of the Shares, as derived from 
the  AIM  Appendix  of  The  London  Stock  Exchange  Daily  Official  List  for  the  five  business  days  prior  to  the 
purchase;  and  (ii)  the  higher  of  the  price  of  the  last  independent  trade  of  an  ordinary  share  and  the  highest 
current independent bid for a Share as derived from the London Stock Exchange Trading System. The minimum 
price payable by the Company for the purchase of its own Shares will be £0.01 per Share.  

The Directors have no present intention of exercising the authority to purchase the Company’s  Shares but will 
keep the matter under review, taking into account other investment opportunities. The authority would only be 
exercised if and when, in the light of market conditions prevailing at the time, they believe that the effect of such 
purchases will be in the best interests of shareholders generally. 

The Law allows the Company to hold in treasury any Shares purchased by it. Such Shares will remain in issue 
and will be capable of being re-sold by the Company or used in connection with certain of its share schemes.  

At the date of this Notice the Company does not hold any treasury shares, but Resolution 8 seeks authority for 
any Shares which are repurchased to be held in treasury. 

The authority set out in this resolution will expire at the end of the next annual general meeting or fifteen months 
after the resolution is passed, whichever is sooner. 

 
 
 
 
 
 
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