Quarterlytics / Technology / Software - Application / MYSALE Group / FY2015 Annual Report

MYSALE Group
Annual Report 2015

MYSL · LSE Technology
Claim this profile
Ticker MYSL
Exchange LSE
Sector Technology
Industry Software - Application
Employees 501-1000
← All annual reports
FY2015 Annual Report · MYSALE Group
Loading PDF…
M

Y

S

A

L

E

G

R

O

U

P

P

L

C

A

N

N

U

A

L

R

E

P

O

R

T

&

F

I

N

A

N

C

I

A

L

S

T

A

T

E

M

E

N

T

S

2

0

1

5

ANNUAL REPORT & FINANCIAL STATEMENTS

30 JUNE 2015
COMPANY NUMBER 115584

 
 
 
 
 
 
 
 
MySale Group Plc 
Contents 
30 June 2015 

Contents 

Corporate directory 
Strategic report 
Corporate governance 
Directors' remuneration report 
Directors' report 
Directors' responsibility statement 
Independent auditors' report to the members of MySale Group Plc 
Statement of profit or loss and other comprehensive income 
Balance sheet 
Statement of changes in equity 
Statement of cash flows 
Notes to the financial statements 
Parent company balance sheet 
Notes to the parent company financial statements 
Notice of Annual General Meeting 

2 
3 
12 
14 
17 
20 
21 
23 
24 
25 
26 
28 
65 
66 
73 

1 

 
 
 
 
 
 
 
  
  
  
 
 
MySale Group Plc 
Corporate directory 
30 June 2015 

Directors 

 Iain McDonald - Independent Non-Executive Chairman 
 David Mortimer AO - Independent Non-Executive Director 
 Jamie Jackson - Executive Director and Vice Chairman 
 Carl Jackson - Executive Director and Chief Executive Officer 
 Andrew Dingle - Executive Director and Chief Financial Officer 

Head office  

 5/111 Old Pittwater Rd, Brookvale, NSW 2100, Australia  

Company secretary 

 Prism Cosec Limited, 10 Margaret Street, London, W1W 8RL 

Registered office 

 Ogier House, The Esplanade, St. Helier, JE4 9WG, Jersey 

Auditor 

Solicitors 

 PricewaterhouseCoopers,1 Embankment Place, London, WC2N 6RH 

 United Kingdom: Linklaters LLP, One Silk Street, London, EC2Y 8HQ 
 Australia: Clayton Utz, Level 15, 1 Bligh Street, Sydney, NSW 2000 
 Jersey: Ogier, Ogier House, The Esplanade, St Helier, Jersey, JE4 9WG 

Website 

 www.mysalegroup.com 

Nominated brokers  

 Zeus Capital Limited, 41 Conduit Street, London, W1S 2YQ 

Company registrars 

 Computershare Investor Services (Jersey) Limited 
 Queensway House, Hilgrove Street, St Helier, Jersey, JE1 1ES 

2 

 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
  
  
  
 
 
  
  
 
 
  
  
 
  
MySale Group Plc 
Strategic report 
30 June 2015 

This Strategic report for MySale Group Plc (‘MySale’ or the ‘company’) and its subsidiaries (collectively referred to as the 
‘group’) is set out under the following main headings: 

1.  Financial and operating highlights 
2.  Chairman’s statement 
3.  Review of operations by the Chief Executive Officer 
4.  Financial review by the Chief Financial Officer 
5.  Principal risks and uncertainties 
6.  Corporate social responsibilities 
7.  People 

1.  Financial and operating highlights 

Financial highlights 

  Revenue increased by 5% to A$235.9 million (2014: A$224.4 million). 
  Underlying EBITDA1 loss of A$11.2 million for the financial  year  in line  with  guidance  (2014:  Underlying  EBITDA 

profit of A$5.9 million). 

  Return to profitability in second half with underlying EBITDA of A$0.2 million. 
  Strong balance sheet with year-end cash balance of A$39.9 million and underlying cash position2 of A$63.5 million 

as a result of changes in the working capital mix. 

  Encouraging start to current financial year. 

Operational highlights 

  811,000 active members (2014: 796,000). 
  Continued increase in sales via mobile channel which now represents 55% of orders (2014: 51%).  
  Successful launch of new websites in United Kingdom and Hong Kong. 

2.  Chairman’s statement 

I am pleased to be presenting to shareholders the first set of results since my appointment as Chairman on 27 July 2015. 

MySale's first full year as a quoted company was a difficult one overall, but with a much improved performance through 
the second half of the financial year.  

Since  joining  the  business  I  have  worked  closely  with  the  executive  management  team  and  conducted  a  detailed 
assessment of the business. The conclusion is that MySale group has the potential for a very exciting future. The group 
has a number of fundamental strengths, namely:  

  an exceptional value proposition a well invested and stable proprietary technology platform  
  a fully developed global supply infrastructure; 
  a strong and experienced sourcing team; 
  a customer database of 15.6 million of which over 800,000 were active in the last 12 months; 
  a strong, cash rich balance sheet; 
  a low risk consignment inventory model with low net working capital requirements; and 
  a strong and supportive shareholder base. 

The focus of the team for the next financial year is to leverage these strengths and, in terms of some simple targets, 
these include:  

1 Underlying EBITDA: see note 5 to the financial statements 
2 Underlying cash position is defined as the aggregate of cash and receivables 

3 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
                                                      
MySale Group Plc 
Strategic report 
30 June 2015 

In the core Australia and New Zealand (‘ANZ’) market we aim to: return the active member metric to growth; increase 
the average order value and frequency of existing members; and grow the profitability of each member basket. 

In our South-East Asia (‘S-E Asia’) and United Kingdom (‘UK’) businesses we aim to drive customer registrations and 
improve the conversion from registration to purchase. 

Across the group these targets will be achieved by: our continued investment in technology to allow better use of data 
analytics and non pay per click marketing channels to drive member engagement; deploying our balance sheet more 
effectively by increasing the proportion of own-buy inventory and thus gross margins and improving our offer in categories 
which fit naturally with our existing membership base to increase average member spend.  

Driving the profitability of our core ANZ operations will allow us to build an exciting, growing business in S-E Asia. 

At the same time, a key focus for myself as Chairman will be to ensure that our strategy and performance are effectively 
communicated to both existing and potential shareholders. We will also add strength to the Board from a non-executive 
perspective and this process is underway. 

As for the new financial year, performance to date has been in line with expectations. With the peak period still ahead of 
us, there is much to do, but this is an encouraging start.  

_____________________________ 
Iain McDonald  
Chairman 
London 
28 September 2015 

4 

 
 
 
 
 
 
 
  
 
  
  
  
  
 
 
 
 
 
 
 
 
MySale Group Plc 
Strategic report 
30 June 2015 

3.  Review of operations by the Chief Executive Officer 

MySale had 811,000 active members during the financial year to 30 June 2015 (2014: 796,000). During this period, the 
group  recorded  revenue  of  A$235.9  million  (2014:  A$224.4  million,  an  increase  of  5%  on  the  previous  year  and  the 
seventh consecutive year of revenue growth. 

Gross Profit for the year was $55.2 million (2014: A$60.4 million), a decrease on the prior year and Gross Profit margin 
in the period was 23.4% compared to 26.9% in the prior year and the factors influencing Gross Profit margin are described 
later in this review. Separately, it is pleasing to note positive progress as the group’s item margin increased slightly during 
the year under review to 40% (2014: 39%) and both ANZ and S-E Asia achieved increases in average gross order values 
which increased the group’s average order value to A$75 (2014: $61). 

Year to 30 June 2015 

Year to 30 June 2014 

A$ million 

Revenue 

Total 

ANZ 

S-E Asia 

ROW 

Total 

ANZ 

S-E Asia 

ROW 

     235.9  

     205.3  

 26.3  

         4.2  

     224.4  

    202.3  

       22.0  

        -    

Revenue growth 

5.1% 

1.5% 

19.6% 

 - 

- 

- 

- 

Gross Profit 

  55.2   

      50.9  

         3.5  

         0.9  

       60.4  

       57.3  

         3.1  

Gross Profit % 

23.4% 

24.8% 

13.2% 

21.1% 

26.9% 

28.3% 

14.0% 

- 

- 

- 

In 2014 calendar  year the  group embarked upon a number of significant initiatives including an Initial Public  Offering 
(‘IPO’) and the opening of four new retail websites in three continents and it is clear that this international expansion 
stretched management resources too thinly during the first half of the financial year under review. Lessons were learned 
and  the  group  refocused  on  its  core  existing  businesses  and  established  operating  model  in  the  second  half  of  the 
financial year. 

During the first half of the financial year the group’s performance was adversely affected by a number of tactical issues 
with the product mix, excessive postage-led promotions and too much marketing budget spent on non-digital channels. 
These issues resulted in lower than expected sales growth and reduced gross margins meaning there was a material 
mismatch of income and the cost base which in turn meant a significant underlying EBITDA loss of A$ 11.2 million was 
recorded.  

Although  disappointing  the  issues  were  of  a  tactical  nature  and  therefore  swift  corrective  action  was  taken  and 
performance improved significantly in the second half of the financial year during which gross margins began to improve 
and the cost  base reduced. This  effective management  action meant the group  returned to  profitability and recorded 
positive underlying EBITDA of A$0.2 million for the second half of the financial year. 

The  group  has  a  robust  business  model,  is  financially  strong  and  expects  to  build  on  the  positive  momentum  of  this 
second half performance in the financial year to June 2016 (‘FY2016’).  

ANZ 
In the ANZ region the group’s operations are relatively mature and well established flash sale business within a growing 
online retail sector. Our website is recognised as one of the top ANZ online retail websites.  

Revenue  grew  by  1.5% in  the region, held back by the combined effects of postage promotions,  which resulted  in a 
reduction in the average customer spend, a slight tightening in ANZ macroeconomic conditions and, in some product 
categories, a lack of branded products within the product selection. As described above remedial action was initiated 
and an improved performance was achieved in the second half of the financial year, although the full benefits of some 
actions will not begin to materially accrue until the current financial year FY2016. 

Following the distractions of calendar 2014 the Group has ensured this, largest, segment has management’s focus on 
execution and development. Moving into FY2016 we are building on the momentum of these improvements. 

While  ANZ  is  long  established,  it  continues  to  provide  attractive  growth  possibilities  due  to  lower  levels  of  internet 
penetration at circa  7% versus  the UK and  the USA  at circa 11% together  with this region’s relative lack of off-price 
retailers.  

Within the ANZ segment the group has its network of nine small-footprint, local retail stores which provide the group with 
a supplementary distribution channel for off-price, clearance inventory and that can, in the future, be used to test a wider 
off-price retail strategy.  

5 

 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
MySale Group Plc 
Strategic report 
30 June 2015 

South-East Asia 
Within the S-E Asia segment are the flash sales websites operations serving Hong Kong, Malaysia and Singapore where 
we have been operating for five years. Accordingly, the websites are mostly well established as is the online retail sector 
generally. We also have more recently established websites serving the Philippines and Thailand where online retail is 
still in its early stages. Overall this territory delivered a 20% increase in revenue. This segment also experienced some 
drag on revenue growth due to postage promotions and merchandising issues in the financial year under review and 
therefore again a continued improvement in performance during FY2016 is anticipated. 

This  territory  has  different  characteristics  to  those  of  ANZ  and  the  key  long  term  focus  for  the  group  is  to  grow  the 
membership base; transaction volumes and revenue to reach a scale which can then support further investment in the 
region which in itself will then drive lower unit costs and increased profitability. 

This segment is anticipated to be an increasingly significant part of the business in the medium to long term. Demand for 
branded  products,  particularly  UK  and  European  brands,  is  expected  to  grow  as  the  region’s  consumers’ disposable 
incomes  rise  and  as  these  consumers  also  become  more  familiar  with,  and  trust,  online  retailing.  In  addition,  the 
prevalence of smart-phones continues to grow and delivery solutions improve, thereby fuelling the demand and improving 
the service available to members.  

Rest of the World 
ROW represents revenues generated principally in the UK which began trading in summer 2014. The foundation of this 
territory is the database of Cocosa acquired in 2014 which provided the initial membership base. During the  financial 
year under review the group’s emphasis has been on engaging and converting this membership to active members rather 
than acquiring additional new members.  

Whilst  currently  a  small  part  of  the  business,  the  UK  operations  are  present  in  a  large  and  well  developed  online 
marketplace where engaged and active consumers can be acquired successfully. Given there is no online flash sale 
operator of scale in the UK the group has targeted becoming a leading operator in the country. 

Marketing 
Following an unproductive investment into non-digital marketing initiatives in the first half of the financial year the group 
refocused its marketing efforts for the acquisition of new members almost entirely to digital channels.  In the first half of 
the financial year the group invested, circa 11% of sales on marketing spend, a significant increase on prior periods when 
6 – 8% has been invested. The group returned a marketing investment of c. 6% of sales in the second half. The entire 
group’s  digital  marketing  is  carefully  planned  and  delivered  to  obtain  the  optimum  balance  between  lower  member 
acquisition  costs  and  the  acquisition  of  quality  members  with  the  attributes  to  become  active,  regularly  spending, 
members. 

Sourcing  
MySale has a unique ability to source inventory across the northern and southern hemispheres for the members’ sales 
on our websites. During the financial year the group worked with over 3,000 brand partners to deliver high quality products 
to our members and support those brand partners in their inventory management. 

In the last few years, the group has invested significantly in developing the buying and logistics infrastructure required to 
operate  the  business  as  one  of  the  few  truly  international  flash  sale  websites.  During  the  financial  year  the  group’s 
products were sourced from brand partners in ANZ for 46% and ROW for 54% with the majority of the latter sourced in 
the UK and USA. This mixture of sources compares to 100% of products being sourced from ANZ only three years ago. 
The work of the sourcing teams meant the group’s item margin increased in the financial year to 40% (2014: 39%).  

During  the  financial  year  the  group  ran  sales  campaigns  with  over  3,000  brands.  Brands  within  the  most  consistent 
performers include  partners such as Calvin Klein, Guess and Desigual. Such partners repeatedly  engage due to  our 
counter cyclical offering, our ability to deliver turn-key solutions and the flexible inventory management we offer. 

Where opportunities  present themselves,  we have been selectively  increasing the mix of own-buy  off-price products, 
primarily sourced from Europe and the UK, from below 10% of online sales volumes and in the medium term anticipate 
20-30% of online sales activity to be on an own-buy basis. Own-buy inventory delivers increased gross margins, improved 
product selection for members and deeper relationships with brand partners. Whilst this increase in own-buy activity shall 
increase the investment into working capital assets the overall business model shall continue to have a relatively low net 
working capital requirement and the majority of sourcing activity shall be undertaken on a risk free, consignment basis.  

6 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Strategic report 
30 June 2015 

Logistics  
The group has three principle distribution centres in Australia, USA and the UK which  allows efficient servicing of our 
international  membership  base.  These  centres  comprise  over  300,000  square  feet  of  warehouse  space  and  an 
infrastructure capable of shipping over 2.5 million deliveries in the peak months. 

The group has implemented a continual process improvement system for its logistics operations and as a result has seen 
global average dispatch days reduce by circa 7 days to 12 days and improved supplier delivery lead times. During the 
financial  year  the  group  dispatched  approximately  9.3  million  units  to  members.  Within  the  core  ANZ  and  S-E  Asia 
segments the group’s level of product returns remains consistent and, at around 5-7%, is low compared to the wider 
industry, whilst the UK is a little higher but also relatively low against the wider UK industry. 

Technology 
The group has made significant investment over the past few years to continue the development of systems that provide 
responsiveness, reliability and international scalability. During the financial year the group committed capital expenditure 
to improving its data, mobile and user experience capabilities and will continue the investment in these areas. In 2015 
this programme of continual development included, for example, changes to our checkouts which allowed buying multiple 
sales in a single basket which assisted the growth in average order value to A$75 (2014: A$61). 

We  have  executed  our  mobile  strategy  as  planned  on  IOS,  Android  and Windows  across  all  our  websites  and  have 
continued strong adoption in mobile shopping with approximately 55% of orders coming from mobile devices in the period 
under review. To date our shopping apps have been downloaded more than 4.5 million times.  

Board changes 
After the year end we were delighted welcome Iain McDonald as our Non-Executive Chairman whilst at the same time 
expressing our gratitude to Non-Executive Director Adrian MacKenzie who left after, alongside David Mortimer, guiding 
the company through international expansion and a London IPO. Iain has brought new sector insights to the Board and 
will help us refine and grow our business in the future. 

Outlook 
Following a year of some challenges in FY2015 we look forward with optimism to FY2016. The group undertook a number 
of  actions  at  the  time  of  our  half  year  that  refocussed  all  our  resources  on  our  core  business.  Since  then  we  have 
implemented  initiatives  that  have:  improved  the  product  selection  on  our  websites;  reduced  our  reliance  on  postage 
promotions; strengthened the senior team; invested our marketing budget in proven digital channels; and significantly 
reduced our cost base. This delivered a return to modest profitability in the second half of FY2015 and we continue to 
focus on these initiatives in FY2016. 

We  are  maintaining  the  planned  investment  into  our  technology  solutions  in  areas  which  will  support  business 
improvement: data analysis, mobile and user experience to drive revenue and operational efficiency to reduce costs.  

MySale  has  a  number  of  unique  strengths  with  our  international  inventory  sourcing  capability,  robust  logistics  and 
technology  platform;  substantial  member  base  and  experienced  senior  team  and  the  group  is  focused  on  leveraging 
these strengths to develop the business for all stakeholders. 

Our aim for FY2016 is to continue on our path of improving underlying EBITDA. The group established a profitable path 
in the second half of FY2015 and it is anticipated this momentum will continue into the first half of FY2016. Whilst sales 
growth is clearly  central to this,  we  are  also focused  on  driving  our  gross margin higher  and carefully controlling our 
operating costs. 

Whilst still early in the new financial year and with the peak period still ahead of us, there is much to do, but the early 
signs are encouraging. 

_____________________________ 
Carl Jackson 
Chief Executive Officer 
London 
28 September 2015 

7 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
MySale Group Plc 
Strategic report 
30 June 2015 

4.  Financial review by the Chief Financial Officer 

Revenue and Gross Profit  
For the year ended 30 June 2015 group revenue increased by 5% to A$235.9 million (2014: A$224.4 million). The Gross 
Profit deceased to A$55.2 million (2014: A$60.4 million) as a result of a lower Gross Profit percentage for reasons noted 
in the Operational Review.  

Operating expenses  
Underlying Operating Expenses increased to A$66.4 million (2014: A$54.4 million) for the year under review. Underlying 
Operating Expenses were A$39.8 million in the first half of the year but reduced significantly in the second half of the 
year, to $A26.6 million, following a cost reduction programme initiated at the turn of the calendar year which primarily 
focused on reducing marketing and headcount costs.. 

Loss after tax  
The loss after tax reported in the financial statements is $A17.8 million (2014: A$58.5 million). This loss includes the 
costs of a number of exceptional and non-cash items which are shown in note 5 to the financial statements.  

Taxation 
Due to the reported loss tax is a benefit of A$3.7 million which represents an effective rate of 17.1% for the financial year 
(2014: 5.8%). The group has total tax losses of A$29.7 million with the majority located in Australia. The entire tax loss 
has been recognised with the provision of a deferred tax asset of A$8.9 million. 

Cash and working capital 
The group’s cash on hand at the balance sheet date was A$39.9 million (2014: A$77.3 million) and working capital assets 
of  A$41.5  million  (2014:  A$16.6  million).  During  the  second  half  of  the  year  the  group  made  a  planned,  additional 
investment into inventory and trade receivables as more own-buy inventory was secured. . Own-buy inventory represents 
a small though increasing element of the sales mix and improves the group’s product selection, delivery times and gross 
profit  margin.  Over  80%  of  the  group’s  sales  activities  are  undertaken  on  a  zero  inventory,  consignment  basis  and 
therefore, even as own-buy activity increases, the group has a relatively low net working capital requirement. The phasing 
of activity in the second half of this year meant the year end balances were at the higher end of the normal range and it 
is anticipated these working capital balances should unwind across the next financial year.  

Capital expenditure  
Capital expenditure of A$4.1 million (2014: A$3.6 million) in total was incurred supporting the group’s growth strategy. 
The main components of this expenditure were the purchase of equipment for the group’s logistics operations and further 
investment into the group’s technology platform and capabilities.  

Banking facilities 
The group holds significant cash balances, held principally with HSBC with whom the group also has trade finance multi 
option debt facilities of A$6.2 million. In addition the group has trade finance facilities of A$7.2 million with ANZ Bank. All 
facilities are renewed on an annual basis. 

Key performance indicators 
The group manages it operations through the use of a number of key performance indicators (KPI’s) such as revenue, 
revenue growth, gross margin percentage, average revenue per active member, and underlying EBITDA 

Website closures 
During the financial year the group opened and subsequently closed, for the time being, the sales websites in USA and 
South Korea together with a secondary Singapore site. As a result the group’s second distribution centre in USA was 
also closed. The net results of these three website operations are disclosed separately, on a net basis, in note 5 to the 
financial statements and have been adjusted in the underlying results. 

8 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Strategic report 
30 June 2015 

Underlying basis 
The group manages its operations looking at the underlying EBITDA which excludes the impact of a number of one off 
and non-cash items as this, in the Board’s opinion, provides a more representative measure of the group’s performance. 
A reconciliation between reported Loss before Tax to Underlying EBITDA is included at note 5 to the financial statements. 

_____________________________ 
Andrew Dingle 
Chief Financial Officer 
London 
28 September 2015 

5.  Principal risks and uncertainties 
The management of the business and the execution of the group’s growth strategies are  subject to a number of risks 
which could adversely affect the group’s future development. The following is not an exhaustive list or explanation of all 
risks and uncertainties associated with the group, but those considered by management to be the principal risks: 

Membership base 
The group needs to attract new ‘active’ members, in sufficient numbers, especially in markets where the group already 
has a  degree of market penetration, such as  Australia and New Zealand (‘ANZ’). In order to expand  its membership 
base, the group is appealing to members who have historically used other methods to purchase products, such as in-
store, retailers’ own websites or the websites of the group’s competitors. The ‘flash sale’ model operated by the group 
needs to continue to be successful. The group’s strategies require existing members to make repeat purchases from the 
group. The group’s current ‘lapsed client strategy’ uses personalised emails, vouchers and prompting emails to attempt 
to  re-engage  members  to  purchase  product  regularly.  If  these  strategies  fail,  the  group’s  membership  base  may  be 
reduced which could have an adverse effect on the group’s results of operations, financial condition and financial results. 

Cost efficiencies  
The group targets a ‘cost per acquisition’ (‘CPA’) that is acceptable based on the expected member value and the group’s 
likelihood of recovering the acquisition costs. Increasing the group’s membership base is necessary to avoid the group 
incurring significantly higher marketing expenses and as a result, higher CPA, which could have an adverse effect on the 
group’s results of operations, financial condition and financial results.  

Strategies and expansion plans  
The group’s strategies and expansion plans, particularly into new geographies, may result in unforeseen costs or require 
significant  management  attention  or  resources.  The  group  may  not  perform  to  expectations  and,  in  the  case  of  new 
geographies, prove to be unsuccessful. In new markets, the group is required to develop banking and merchant solutions, 
delivery solutions and expand its infrastructure of people and information systems and train and manage its expanding 
employee base. In new jurisdictions, the group may compete with companies already operating in the relevant market, 
and these companies may understand the local market better than the group. Unsuccessful attempts at expansion into 
new jurisdictions could damage the group’s reputation, incur significant unanticipated costs and as a result, adversely 
affect the group’s business, prospects, results of operations and financial results. 

Product inventory  
The group requires a continuous source of inventory, from existing suppliers or new suppliers, at appropriate prices, on 
appropriate terms, in a timely manner and/or in  sufficient volume. A key driver for the group’s success is its ability to 
source product from a wide variety of brands, styles, categories and product types at discounted prices. The group does 
not have contractual assurances of continued supply, pricing or access to new products from existing suppliers. However, 
the group maintains strong relationships with suppliers and provide them with an effective mechanism to distribute their 
products.  To  maintain  its  reputation,  the  group  depends  on  suppliers  to  provide  high  quality,  genuine,  product 
merchandise that meets with members’ expectations. If the group is unable to continue to source such products, member 
engagement and purchases would likely reduce while costs increase and as a result, the group’s results  of operations, 
financial condition and financial results could be adversely affected. 

9 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Strategic report 
30 June 2015 

Growth in e-commerce and flash sales 
The business of selling products over the internet, particularly on the flash sale model, is dynamic and relatively new. 
The market segment for the flash sale model has grown significantly, and this growth may not be sustainable. If members 
cease to find the flash sale model shopping experience fun, entertaining and good value, or otherwise lose interest in 
shopping in this manner, the group’s member base and buying patterns may decline and could negatively affect net sales 
and have an adverse effect on the group’s operating results and financial condition. 

Global economy 
The  group’s  performance  is  subject  to  global  economic  conditions.  Deterioration  in  these  conditions  may  reduce 
consumer  spending,  particularly  on  discretionary  items,  which  includes  the  group’s  merchandise.  Adverse  economic 
changes  in  any  of  the  regions  in  which  the  group  sells  its  products  could  reduce  consumer  confidence  and  could 
negatively affect net sales and have an adverse effect on the group’s operating results and financial condition. 

Technology and emails 
The  group’s  IT  systems  are  integral  to  its  operations.  The  technology  supports  the  group’s  websites  and  mobile 
applications,  logistics  management,  product  information  management,  administration  management  systems,  security 
systems and third-party data centre hosting facilities. If the IT systems do not function properly there could be system 
disruptions,  corruptions  in  databases  or  other  electronic  information,  delays  in  sales  events,  delays  in  transaction 
processing, website slowdown or unavailability, loss of data or the inability to accept and fulfil member orders which, if 
sustained or regular, could adversely affect the group’s business, results of operations, financial condition and financial 
results.  

The group’s business is highly dependent on engaging with members via daily emails and other messaging services. 
These inform members of the day’s sales events, prompting them to visit the relevant website or mobile application and 
purchase products. The group relies on the successful delivery of emails or other messages to members and also that 
members actually open and read the emails. Webmail prioritisation, ‘spam’ and blocking filters and local laws on sending 
emails could affect the group’s business, prospects, results of operations and financial results. 

Competition  
Competitive pressures, changes in product and fashion and hence consumer demand are continuing risks which could 
result in the loss of sales. The group manages this risk by the continuous sourcing of new products, adding new sales 
categories and marketing to stimulate member interest and by maintaining strong relationships with its members. 

The group does not take delivery of products from supplier until after it has been ordered by members and therefore 
delivery  times may be longer than some other competitors.  If the group seeks to decrease delivery times in order to 
tackle the competition and meet member demand, additional shipping costs are likely to be incurred. These costs may 
not be able to be passed on in full or at all to members. Alternatively, the group may be required to change its operations 
to carry additional inventory and face additional inventory risk.  

Logistics and distribution networks 
The group uses third-party logistics providers to manage, process and ship product between group locations and directly 
to members. There is a risk that the group may experience network interruptions (including third parties’ delivery services) 
which may prevent the timely or proper delivery of products. These could damage the group’s reputation, deter repeat 
customers,  deter  suppliers  from  dealing  with  the  group  and  adversely  affect  its  business,  results  of  operations  and 
financial results. 

Loss of people 
The  group’s  senior  executive  team  is  instrumental  in  implementing  the  group’s  business  strategies  and  executing 
business plans which support the business operations and growth. The sourcing teams have strong supplier relationships 
which are central to the group’s ability to source discounted, quality products. Service agreements are in place and the 
risk of the loss of key personnel is mitigated by regular reviews of remuneration packages (including long term incentive 
schemes) and succession planning within the team. 

Trademarks and brand reputation 
Maintaining and enhancing the brand is critical to the group’s strategies going forward. If the group fails to meet member 
(and supplier) expectations, receives negative publicity or unfavourable member reviews and complaints on social media 
platforms, these could damage the brand and reduce consumer use of the group’s websites and mobile applications. If 
the group fails to maintain the brand or if excessive expenses are incurred in this effort, the group’s business, results of 
operations,  financial  condition  and  financial  results may  be  materially  and  adversely  affected.  As  with  all  brands,  the 
group  is  exposed  to  risk  from  unauthorised  use  of  the  group’s  trademarks  and  other  intellectual  property.  Any 
infringement could lead to a loss in profits and have a negative impact on image and continued success. Trademarks 
are registered and where any infringements are identified, appropriate legal action is taken. 

10 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Strategic report 
30 June 2015 

Changes in indirect tax rules 
Changes in local indirect tax, such as sales and value-added taxes, and duty treatment in any of the markets in which 
the group operates could have an impact on the sales of products in those markets. Such changes could reduce the 
attractiveness of the group’s sales offering and have a material and adverse effect on the group’s financial condition and 
financial results. 

Cash 
The management of the group’s cash is of fundamental importance. The group maintains all cash balances with large, 
appropriately  capitalised,  international  financial  institutions  and  seeks  any  necessary  credit  facilities  from  these 
institutions. The group relies on access to its cash and credit facilities in order to trade successfully and restrictions to 
such access could have a material and adverse effect on the group’s financial condition and financial results. 

6.  Corporate social responsibilities 
The group’s approach is to make a positive difference to the people, environment and communities in which it works. 
Examples include engaging not-for-profit employment agencies, to motivate and upskill the local unemployed community 
to  sustain  employment  with  the  group  and  investing  in  warehousing  training  programs  such  as  a  Certificate  3  in 
Warehousing and Logistics for the group’s Australian staff. To reduce waste and the impact on the environment the group 
does not put copies of customer invoices in its parcels, but rather provide them online. 

7.  People 

Equal opportunity 
The group is committed to an active equal opportunities policy. It is the group’s policy to promote an environment free 
from  discrimination,  harassment  and  victimisation,  where  everyone  receives  equal  treatment  regardless  of  gender, 
colour, ethnic or national origin, disability, age, marital status, sexual orientation or religion. Employment practices are 
applied which are fair, equitable and consistent with the skills and abilities of the employees and the needs of the group. 

Disabled employees 
Applications  for  employment  by  disabled  persons  are  always  fully  considered,  bearing  in  mind  the  aptitudes  of  the 
applicant  concerned.  In  the  event  of  members  of  staff  becoming  disabled,  every  effort  is  made  to  ensure  that  their 
employment with the group continues and that appropriate re-training is arranged. It is the policy of the group that the 
training, career development and promotion of disabled persons should, as far as possible, be identical with that of other 
employees. 

Employee consultation 
The group places considerable value on the involvement of its employees and has a practice of keeping them informed 
on  matters  affecting  them as  employees  and  on  the  various  factors  affecting  the  performance  of  the  group,  which  is 
achieved through formal and informal meetings. Employee representatives are consulted regularly on a wide range of 
matters affecting their current and future interests.  

11 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
MySale Group Plc 
Corporate governance 
30 June 2015 

As the company is listed on the Alternative Investment Market, a market regulated by London Stock Exchange Plc, it is 
not required to comply with any particular corporate governance code. However, the directors recognise the value and 
importance  of  high  standards  of  corporate  governance  and  acknowledge  the  importance  of  the  principles  set  out  in 
Quoted Companies Alliance (‘QCA’) Corporate Governance Code for Small and Mid-sized Quoted Companies 2013 (the 
‘QCA  Code’).  The  Board  therefore  applies  the  principles  of  the  QCA  Code  where  they  consider  it  appropriate  for  a 
company of MySale’s size and nature. 

The Board of Directors 
During the financial year ended 30 June 2015 and as at the date of approval of these financial statements, the Board 
consisted of five directors as shown below. Both non-executive directors are considered independent under the criteria 
identified in the QCA Code and together they bring considerable knowledge, skills and experience to the Board and its 
deliberations. The members of the Board are: 

Iain McDonald   
David Mortimer AO 
Jamie Jackson   
Carl Jackson 
Andrew Dingle   

Independent Non-Executive Chairman (appointed 27 July 2015) 
Independent Non-Executive Director 
Executive Director and Vice Chairman 
Executive Director and Chief Executive Officer 
Executive Director and Chief Financial Officer 

Adrian Mackenzie  

Former Independent Non-Executive Director (resigned on 27 July 2015) 

Biographies for each of the current directors are set out in the Directors’ report under ‘Directors and their interests’.  

Schedule of matters reserved specifically for the Board include:  
  overall business strategy of the group;  
 
 

review of key operational and commercial matters; 
review of key financial matters, including changes to the group’s capital structure, borrowing facilities, acquisitions, 
disposals and material capital expenditure; 

  membership  of  the  Board  and  its  standing  Committees,  including  delegation  of  authority  to  the  Audit  and 

Remuneration Committees; 

  approval of full year and half-year financial statements and any interim management statements or other financial 

disclosures;  
 
regulatory and shareholder communications; and 
  appointment and performance review of key advisors.  

The Board meets formally on a regular basis to consider strategy, performance and the framework of internal controls. 
Prior to each meeting, all  directors receive  appropriate and timely  information including briefing papers  which enable 
them to discharge their duties. Directors have access to the advice and services of the company secretary and external 
legal and financial advisers  who together provide guidance and confirmation  that Board procedures are followed and 
applicable rules and regulations are complied with. With the prior approval of the chairman, directors are able to obtain 
independent professional advice in the furtherance of their duties, at the company’s expense.  

Details of the service contracts of the executive directors and the letters of appointment of the non-executive directors 
are set out in the Directors’ remuneration report. 

In order to facilitate the business of the company, and in line with the recommendations of the QCA Code, the Board has 
delegated certain of its responsibilities to the Audit Committee or Remuneration Committee, as appropriate. 

Audit Committee 
The Audit Committee has the primary responsibility for monitoring the adequacy and effectiveness of the group’s systems 
of  internal  financial  control  and  risk  management,  ensuring  that  the  financial  performance  of  the  group  is  properly 
measured and reported on, reviewing and challenging reports from management and the external auditor relating to the 
company’s accounting and internal controls and appraising the need for an internal audit function, in all cases having 
due  regard  to  the  interests  of  shareholders.  The  full  terms  of  reference  of  the  Audit  Committee  are  available  on  the 
company’s website. 

The members of the Audit Committee are: 

David Mortimer AO 
Iain McDonald   

Member 
Chair 

12 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Corporate governance 
30 June 2015 

The Audit Committee met eight times during the financial year.  

The  Chief  Financial  Officer  has  a  standing  invitation  to  attend  all  meetings  of  the  Audit  Committee.  The  remaining 
executive directors, other members of the senior management team or the company’s advisers may be invited to attend 
all  or  part  of  any  Audit  Committee  meeting,  where  appropriate,  and  minutes  of  meetings  are  circulated  to  all  Board 
members, unless it would be inappropriate to do so. 

Remuneration Committee 
The Remuneration Committee is responsible for reviewing the performance of the executive directors and for determining 
the terms and conditions of their employment, level of remuneration including short-term and long-term incentives, having 
due regard to the interest of shareholders in all matters. The full terms of reference of the Remuneration Committee are 
available on the company’s website. 

Details on the structure of the company’s remuneration policy and the emoluments paid to the Board members during 
the financial year are set out in the Directors’ remuneration report.  

The members of the Remuneration Committee are: 

Iain McDonald   
David Mortimer AO 

Chair 
Member 

The Remuneration Committee did not meet during the financial year.  

The executive directors, head of human relations or the company’s advisers may be invited to attend all or part of any 
Remuneration Committee meeting, where required, and minutes of meetings are circulated to all Board members, unless 
it would be inappropriate to do so. 

Internal financial controls 
The Board place considerable importance on maintaining full control and direction over appropriate strategic, financial, 
organisational  and  compliance  issues,  and  have  in  place  an  organisational  structure  with  formally  defined  lines  of 
responsibility  and  delegation  of  authority.  There  are  established  procedures  for  planning,  for  capital  expenditure,  for 
information and reporting systems and for monitoring the group’s business and its performance. Adherence to specified 
procedures  is  required  at  all  times  and  the  Board  actively  promotes  a  culture  of  quality  and  integrity.  Compliance  is 
monitored by the Audit Committee which, in turn, reports its findings to the Board. 

The Board, via delegated authority to the Audit Committee, is also responsible for the group’s system of internal control 
and  for  reviewing  its  effectiveness.  Such  a  system  is  designed  to  manage  rather  than  eliminate  the  risk  of  failure  to 
achieve business objectives, and can only provide reasonable and not absolute assurance against material misstatement 
or loss. The agreed processes include comprehensive budgeting systems with an annual budget approved by the Board, 
monthly consideration of actual operational results compared with budgets, forecasts and regular review by the Board of 
year end forecasts. The Board reports to shareholders half‑yearly. 

The group’s control systems address key business and financial risks. Matters arising are reviewed on a regular basis.

13 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2015 

As  the  company  is  listed  on  the  Alternative  Investment  Market  (‘AIM’),  it  is  not  required  to  prepare  a  Directors’ 
remuneration report. The following narrative  disclosures are prepared on a  voluntary  basis for the group and are not 
subject to audit, unless otherwise specified. 

Principles used to determine the nature and amount of remuneration 
The objective of the group's remuneration framework is to ensure reward for performance is competitive and appropriate 
for the results delivered. The framework aligns the remuneration for executive directors and key senior management with 
the achievement of strategic objectives and the creation of value for shareholders. The Board of Directors ('the Board') 
ensures that the remuneration for executive directors and key senior management satisfies the following key criteria for 
good reward governance practices: 
 
  aligns executive compensation with company performance and shareholder return; and 
 

is competitive and is acceptable to shareholders; 

is transparent. 

The Remuneration Committee, as detailed in the Corporate governance, is responsible for reviewing the performance of 
the  executive  directors  and  senior  employees  of  the  group  and  for  determining  the  terms  and  conditions  of  their 
employment, level of remuneration including short-term and long-term incentives, having due regard to the interest of 
shareholders in all matters.  

The number of times the Remuneration Committee met is also detailed in the Corporate governance.  

Remuneration of directors 
The fees payable to the directors shall not exceed an aggregate amount of £1,500,000 per annum or such greater amount 
as shall be determined by the company by ordinary resolution. This is distinct from any salary, remuneration or other 
amounts which may be payable to the directors. 

The directors are entitled, under the Articles, to be paid all reasonable expenses as they may properly incur in attending 
meetings of the directors, committee meetings of the directors, shareholders meetings, or otherwise in connection with 
the discharge of their duties. 

Executive directors’ remuneration  
The group’s remuneration policy for executive directors considers a number of factors and is designed to: 
  have regard to the director’s experience and the nature and complexity of their work in order to pay a competitive 

 
 

salary, in line with comparable companies, that attracts and retains directors of the highest quality; 
reflect the director’s personal performance; 
link individual remuneration packages to the group’s  long term performance and continued success of the group 
through the award of annual bonuses and share-based incentive schemes; 

  provide post‑retirement benefits through contributions to individual’s pension schemes; and 
  provide  employment‑related  benefits  that  may  include  the  provision  of  a  company  car  or  cash  alternative,  life 
assurance, insurance relating to the director’s duties, housing allowance, medical insurance and permanent health 
insurance. 

Directors’ service agreements, salaries, bonuses and other incentive schemes 
Each executive director has a service contract with the group, dated 10 June 2014. The basic annual salaries and key 
benefits are as follows: 

Executive director 

Base salary 

Statutory 
superannuation 

Motor vehicle 
allowance 

Group entity with which the 
contract is with 

Jamie Jackson  
Carl Jackson 
Andrew Dingle 

£150,000 
A$275,000 
A$275,000 

- 
A$26,125 
A$26,125 

£18,000  MySale Group Plc 
A$30,000  Ozsale Pty Limited 
-  Ozsale Pty Limited 

Executive directors’ salaries are reviewed annually in line with the remuneration reviews for all other group employees. 

14 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2015 

Executive director’s employment contracts are continuous. They may be terminated by either party by 6 months’ written 
notice. The company may at its sole and absolute discretion terminate the employment of an executive director by making 
a  payment  in  lieu  of  any  unexpired  notice  period  equal  to  their  basic  salary  for  that  period.  Executive  directors  have 
agreed to confidentiality undertakings, without limitation as to time, and has agreed to non-compete, non-solicitation of 
staff and non-interference in supply restrictive covenants that apply for a period of 12 months following termination of 
employment with the group.  

Executive  directors  are  eligible  to  participate  in  a  discretionary  annual  bonus  scheme  on  the  terms  decided  by  the 
Remuneration Committee and may also participate in any benefits arrangements the group has in place for categories 
of employees of which he is a member, subject to and in accordance with the terms and/or rules of those arrangements 
from time to time. 

Non-executive directors’ remuneration  
The remuneration of non-executive directors is a matter for the Chairman of the Board and the executive directors and 
no director is involved in any decisions as to their own remuneration. 

David Mortimer AO and Iain McDonald entered into letters of appointment on 3 June 2014 and 27 July 2015, respectively. 
David Mortimer’s letter was updated on 12 August 2015. Each receives a fee for their services which takes into account 
the role undertaken. They do not receive any pension or other benefits from the group.  

The annual fees for non-executive directors, effective at the date of this report, are as follows: 

Non-executive director 

Base fee 

Group entity with which the 
appointment is with 

Iain McDonald 
David Mortimer AO 

£75,000 
£40,000 

MySale Group Plc 
MySale Group Plc 

The appointment of any non-executive director is terminable on 3 months’ written notice. 

Iain McDonald has been granted 3,000,000 options over the ordinary share capital of the company each with an exercise 
price of 53p. 1,000,000 options will vest when the company’s share price reaches £1.50, a further 1,500,000 shall vest 
when the company’s share price reaches £2.26 and a further 500,000 shall vest when the company’s share price reaches 
£2.75. 

The following information is subject to audit.  

Directors’ remuneration for the year ended 30 June 2015 was as follows and this information is subject to audit: 

Basic salary/ 
fees 

Bonus 

Taxable 
benefits 

Pension 
contributions 

Total 
2015 

Total 
2014 

Non-executive 
directors: 

David Mortimer AO  
Adrian MacKenzie  

£100,000 
£40,000 

Executive directors: 
Jamie Jackson  
Carl Jackson 
Andrew Dingle 

A$210,787  
A$275,000  
A$263,750 

- 
- 

- 
- 
- 

- 
- 

- 
- 

£100,000 
£40,000 

- 
- 

A$25,295 
A$14,814 
A$24,633 

- 
A$26,125 
A$25,056 

A$236,082 
A$315,939 
A$313,439 

A$727,555 
A$415,949 
A$294,659 

15 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2015 

The company had two employee share plans prior to its AIM admission on 16 June 2014: (i) the Executive Incentive 
Plan (‘EIP’) and (ii) the Loan Share Plan (‘LSP’). 

(i) The Executive Incentive Plan 
On 16 June 2015, Andrew Dingle became entitled to 201,115 ordinary shares which vested but have not been exercised 
in accordance with the EIP. Andrew Dingle had a previous entitlement to a cash bonus payable on AIM admission but 
had agreed to defer the payment and take it in the form of a conditional award under the EIP, which was subject to a 
continued employment with the group. 

(ii) Loan Share Plan 
The emoluments disclosed above do not include any amounts for the value of share awards granted to the directors who 
have been selected to participate in the LSP. The LSP enables directors and employees selected to participate to buy 
or subscribe for ordinary shares of the company, using a loan from the company. The ordinary shares are bought on-
market or are subscribed at market value. The loan is then repayable and the ordinary shares may be sold to repay the 
loan on vesting. The loan is interest-free and recourse is limited to the value of the ordinary shares bought with it. 50% 
of the ordinary shares will vest two years after AIM admission (16 June 2016) and the remaining 50% three years after 
(16  June  2017),  however  vesting  is  subject  to  the  Remuneration  Committee  being  satisfied  that  the  underlying 
performance of the group justifies vesting. In determining this, the Remuneration Committee will have regard to Revenue 
and Earnings Before Interest, Tax, Depreciation and Amortisation (‘EBITDA’) included in the company’s internal forecasts 
as at the date of allocation. 

The current equity award pursuant to the LSP is not deemed to be achieving its intended objective, and as such  the 
Board and some of its participants, including Andrew Dingle, have mutually agreed to the cancellation of the share awards 
granted on 16 June 2014. The Board is currently reviewing its long term incentive plans and if grants are made, Andrew 
Dingle and previous participants may be eligible for future grants. 

Shares granted under the LSP are as follows: 

Balance 
1 July 
2014 

- 
- 
- 
111,499 
70,182 

David Mortimer AO 
Adrian MacKenzie 
Jamie Jackson 
Carl Jackson 
Andrew Dingle 

Granted 

Exercised 

Cancelled 

Balance 
30 June 
2015 

Exercise 
price 
(£) 

Date of 
exercise 

Market price 
on exercise (£) 

- 
- 
- 
- 
- 

- 
- 
- 
- 
- 

- 
- 
- 
- 
70,182 

- 
- 
- 
111,499 
- 

- 
- 
- 
£2.26 
£2.26 

- 
- 
- 
- 
- 

- 
- 
- 
- 
- 

Share price information 
The market price of MySale Group Plc ordinary shares at 30 June 2015 was £0.52 (2014: £2.13) and the range during 
the financial year was between £0.47 and £2.35 (2014: £1.87 and £2.27).  

16 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' report 
30 June 2015 

The  directors  present  their  report,  together  with  the  financial  statements  and  independent  auditor’s  report,  on  the 
consolidated entity (referred to hereafter as the 'consolidated entity', ‘group’ or ‘MySale’) consisting of MySale Group Plc 
and the subsidiaries it controlled at the end of, or during, the year ended 30 June 2015.  

Directors 
The directors who have served on the Board of MySale Group Plc during the whole of the financial year and up to the 
date of this report are set out below: 

Iain McDonald (appointed 27 July 2015) 
David Mortimer AO  
Jamie Jackson  
Carl Jackson  
Andrew Dingle 
Adrian Mackenzie (resigned 27 July 2015)  

Information on directors and their interests 
Biographies for the directors and their interests in the ordinary shares of the company, are shown below: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

 Iain McDonald 
 Independent Non-Executive Chairman 
  44 
 Iain was appointed to the Board in July 2015. Based in London, Iain has a wealth of experience 
of high growth, online businesses and capital markets which the Board believes will be of great 
benefit  to  the  group.  Iain  is  a  partner  with  the William  Currie  Group  of  Companies  (‘WCG’),  a 
family business founded by financier Bill Currie to invest primarily in technology and e-commerce 
companies. Iain has worked with WCG for seven years now during which time WCG has built 
upon  its  already  strong  track  record  in  the  sector,  having  invested  in  the  early  stages  of 
development of companies including ASOS, The Hut Group, Metapack, Eagle Eye Solutions and 
Anatwine.  As  well  as  working  on  the  investment  side  of  the  business,  Iain  is  a  non-executive 
director at The Hut Group, Anatwine, Atterley Road and Houseology.com.  

 David Mortimer AO 
 Independent Non-Executive Director 
  70 
 David was appointed to the Board in May 2014. He has over 40 years of corporate finance and 
commercial experience predominantly whilst working in Australia and the US. Amongst David’s 
broad experience, notable appointments include current chairman of Crescent Capital Partners, 
and former appointments include CEO of TNT Limited worldwide group, chairman of Australia 
Post, chairman of Leighton Holdings, chairman of Sydney Airports and deputy chairman of Ansett 
Australia Holdings. David was also appointed an Officer of the Order of Australia in 2005. 

 Jamie Jackson 
 Executive Director and Vice Chairman 
  49 
 Jamie founded MySale in 2007 having identified the gap in the Asia-Pacific region for an online 
flash sales marketplace. He has been involved in the fashion wholesale business for more than 
20 years, including senior roles with French Connection and President Stone. Jamie also built up 
extensive experience in managing and operating his own retail stores in the UK and Australia 
including liquidating leading brands’ excess stock to retailers  for companies such as TK Maxx, 
Costco  and  Tesco.  Building  on  this  experience.  He  is  currently  focused  on  the  group’s 
international buying, product development and strategic partnerships. 

 Carl Jackson 
 Executive Director and Chief Executive Officer 
  51 
 Carl  joined  MySale  in  2009  and  has  over  25  years  of  international  operational,  sales  and 
commercial  management  experience  gained  from  a  number  of  retail  and  consumer  venture 
capital  investments  including  senior  management  retail  experience  and  15  years  in  retail  and 
consumer brand private equity. Carl has led MySale’s expansion into New Zealand and South-
East Asia to over 10 million members and has ongoing responsibility for the group’s day-to-day 
operations and new market expansion. 

17 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
MySale Group Plc 
Directors' report 
30 June 2015 

Name: 
Title: 
Age: 
Experience 
and expertise: 

Andrew Dingle 
Executive Director and Chief Financial Officer 
45 

  Andrew joined MySale in 2013 having previously served as ANZ CFO for Henry Schein, a US 
Fortune  500  company.  He  started  his  career  with  Grant  Thornton  initially  in  tax  and  business 
services  before  moving  into  insolvency  and  business  reconstruction  where  he  focused  on  the 
retail and manufacturing sectors. A move to the UK in 1997 enabled Andrew to work in a number 
of financial accounting roles across various industries including financial services, entertainment 
and  retail.  Andrew  possesses  strong  financial,  strategy  and  commercial  management  skills, 
including distribution and inventory management experience in multi-warehousing environments, 
and is focused on group finance, logistics and warehousing and strategy. Andrew is a qualified 
CPA and also holds an MBA from the Australian Graduate School of Management. 

Directors’ beneficial interests in the shares of the company: 

Name 

Iain McDonald 
David Mortimer AO3 
Jamie Jackson 
Carl Jackson 
Andrew Dingle 
Adrian Mackenzie4 

Ordinary 
shares 

Percentage  
holding 

148,482 
165,000 
47,469,189 
3,745,000 
- 
665,882 

0.1% 
0.1% 
31.5% 
2.5% 
- 
0.4% 

Details of share options or share awards granted to the executive directors are disclosed in the Directors’ remuneration 
report. 

Information on company secretary 
Name: 
Title: 
Experience and 
expertise: 

 Prism Cosec Limited 
 Company Secretary 
 Prism Cosec Limited is UK incorporated professional corporate company secretary, providing 
corporate governance and company secretarial services to quoted and unquoted companies.  

Results and dividends 
The  results  for  the  financial  year  are  set  out  in  the  statement  of  profit  or  loss  and  other  comprehensive  income.  No 
dividend has been paid during the financial year and the directors do not recommend a final dividend in respect of the 
year ended 30 June 2015. 

Going concern 
The group’s business activities, together with the factors likely to affect its future development, performance and financial 
position  are  given  in  the  Strategic  review  and  this  Directors’  report.  In  addition,  the  notes  to  the  financial  statements 
include details on the group’s borrowing facilities and its objectives, policies and processes for managing its capital; its 
financial risk management objectives; and its exposures to credit risk and liquidity risk.  

The group has considerable financial resources together with a member base split across different geographic areas. 
The group’s forecasts and projections, taking into account reasonably possible changes in trading performance, show 
that the group should be able to operate within the level of its current facility. As a consequence, the directors believe 
that the group is well placed to manage its business risks successfully.  

The directors have, at the time of approving the financial statements, a reasonable expectation that the company and 
the group have adequate resources to continue in operational existence for the foreseeable future. Thus they continue 
to adopt the going concern basis of accounting in preparing the financial statements.  

3 Held by David Mortimer and Barbara Mortimer as trustees for the Wallaroy Provident Fund 
2 Held by Flocolo 1 Pty Limited as trustee for The Flocolo Family Trust 

18 

 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
                                                      
MySale Group Plc 
Directors' report 
30 June 2015 

Substantial shareholdings 
At the reporting date, the company had been notified of the following interests of 3% or more of the share capital of the 
company, other than those of the directors above: 

Name 

Shelton Capital Limited 
Insight Venture Partners VI5  
Schroders plc 
Sports Direct International 
FMR LLC 
Janus Capital Management LLC 

Number of shares 
held 

Percentage 
holding 

 33,237,124 
7,871,137 
7,851,161 
7,251,065 
4,908,969 
4,565,674 

22.06% 
5.2% 
5.2% 
4.8% 
3.2% 
3.0% 

Charitable and political donations 
The  group  made  charitable  donations  of  A$25,250  (2014:  A$112,827)  during  the  financial  year.  The  group  made  no 
political donations. 

Auditor 
In the case of each of the persons who are directors of the company at the date when this report was approved: 
 

so far as each  of the directors is  aware, there  is  no relevant  audit information  of which the company’s auditor  is 
unaware; and 

  each of the directors has taken all the steps that he ought to have taken as a director to make himself aware of any 

relevant audit information and to establish that the company’s auditor is aware of that information. 

PricewaterhouseCoopers have expressed their willingness to continue as auditor and a resolution to re-appoint them will 
be proposed at the forthcoming Annual General Meeting. 

By Order of the Board. 

_____________________________ 
Iain McDonald  
Chairman 
London 
28 September 2015 

5 Held by: (i) Insight Venture Partners VI, L.P. (5,735,901 ordinary shares); (ii) Insight Venture Partners (Cayman) VI, L.P. (1,801,915 
ordinary shares); and (iii) Insight Venture Partners VI (Co-Investors), L.P. (333,321 ordinary shares) 

19 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
                                                      
 
MySale Group Plc 
Directors' responsibility statement 
30 June 2015 

The directors are responsible for preparing the financial statements of the group in accordance with applicable law and 
International Financial Reporting Standards (‘IFRSs’) as adopted by the European Union and financial statements of the 
parent company in accordance with applicable law and United Kingdom Accounting Standards. 

The Companies (Jersey) Law 1991 requires the directors to prepare financial statements for each financial year that give 
a true and fair view of the state of affairs of the group and the parent company and of the profit or loss of the group for 
that period.   

select suitable accounting policies and then apply them consistently; 

In preparing the financial statements, the directors are required to: 
 
  make judgements and accounting estimates that are reasonable and prudent; 
 

state whether IFRSs as adopted by the European Union and applicable United Kingdom Accounting Standards have 
been followed for the group and the parent company respectively, subject to any material departures disclosed and 
explained in the group and parent company financial statements; 

  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the group and 

the parent company will continue in business. 

The directors confirm they have complied with all the above requirements in preparing the financial statements.  

The directors are responsible for keeping proper accounting records  which disclose with reasonable  accuracy  at any 
time the financial position of the group and the parent company and enable them to ensure that the financial statements 
comply  with  the  Companies  (Jersey)  Law  1991.  They  have  a  general  responsibility  for  taking  such  steps  as  are 
reasonable open to them to safeguard the assets of the group and the parent company and to prevent and detect fraud 
and other irregularities. 

So far as the directors are aware, there is no relevant audit information of which the group and parent company auditors 
are unaware, and each director has taken all steps that he ought to have taken as a director in order to make himself 
aware of any relevant audit information and to establish that the group and parent company’s auditors are aware of that 
information. 

The  directors  are  responsible  for  the  maintenance  and  integrity  of  the  company’s  website.  Legislation  in  the  United 
Kingdom  governing  the  preparation  and  dissemination  of  financial  statements  may  differ  from  legislation  in  other 
jurisdictions. 

The  directors  consider  that  the  annual  report  and  financial  statements,  taken  as  a  whole,  is  fair,  balanced  and 
understandable and provides the information necessary for shareholders to assess the group’s performance, business 
model and strategy.  

Each  of  the  directors,  whose  names  and  functions  are  listed  in  the  Directors’  report  confirm  that,  to  the  best  of  their 
knowledge: 
 

the group financial statements, which have been prepared in accordance with IFRSs as adopted by the  European 
Union, give a true and fair view of the assets, liabilities, financial position and profit or loss of the group;  
the Directors’ report includes a fair review of the development and performance of the business and the position of 
the group; and 
the Strategic report contains a description of the principal risks and uncertainties that the group faces. 

 

 

Cautionary statement regarding forward looking statements 
This document contains certain forward-looking statements. These forward-looking statements include matters that are 
not  historical  facts  or  are  statements  regarding  the  company’s  intentions,  beliefs  or  current  expectations  concerning, 
among other things, the group’s results of operations, financial condition, liquidity, prospects, growth, strategies, and the 
industries  in  which  the  group  operates.  Forward-looking  statements  are  based  on  the  information  available  to  the 
directors at the time of preparation of this document, and will not be updated during the year. The directors can give no 
assurance that these expectations will prove to be correct. Due to inherent uncertainties, including both economic and 
business  risk  factors  underlying  such  forward-looking  information,  actual  results  may  differ  materially  from  those 
expressed or implied by these forward-looking statements. 

20 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
MySale Group Plc 
Independent auditors' report to the members of MySale Group Plc   
30 June 2015 

Report on the financial statements 

Our opinion 

In our opinion: 

  MySale  Group  Plc’s  group  financial  statements  and  parent  company  financial  statements  (the  “financial 
statements”) give a true and fair view of the state of the  group’s and of the parent company’s affairs as at 30 
June 2015 and of the group’s loss and cash flows for the year then ended; 

 

 

 

the group financial statements have been properly prepared in accordance with International Financial Reporting 
Standards (“IFRSs”) as adopted by the European Union; 

the  parent  company  financial  statements  have  been  properly  prepared  in  accordance  with  United  Kingdom 
Generally Accepted Accounting Practice; and 

the financial statements have been properly prepared in accordance with the requirements of the Companies 
(Jersey) Law 1991. 

What we have audited 

The financial statements comprise the: 

  Balance sheet as at 30 June 2015; 

  Parent company balance sheet as at 30 June 2015; 

  Statement of profit or loss and other comprehensive income for the year then ended; 

  Statement of cash flows for the year then ended; 

  Statement of changes in equity for the year then ended; and 

  Notes  to  the  financial  statements,  which  include  a  summary  of  significant  accounting  policies  and  other 

explanatory information. 

The financial reporting framework that has been applied in the preparation of the group financial statements comprises 
applicable law and IFRSs as adopted by the European Union. The financial reporting framework that has been applied 
in  the  preparation  of  the  parent  company  financial  statements  is  applicable  law  and  United  Kingdom  Accounting 
Standards. 

In applying the financial reporting framework, the directors have made a number of subjective judgements, for example 
in respect of significant accounting estimates. In making such estimates, they have made assumptions and considered 
future events. 

Opinion on other matter prescribed by the Companies (Jersey) Law 1991 

In our opinion, the information given in the Strategic report, Corporate governance, Directors’ remuneration report and 
the Directors’ report for the financial year for which the financial statements are prepared is consistent with the financial 
statements. 

Other matters on which we are required to report by exception 

Adequacy of accounting records and information and explanations received 

Under the Companies (Jersey) Law 1991 we are required to report to you if, in our opinion: 

  we have not received all the information and explanations we require for our audit; or 

  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have 

not been received from branches not visited by us; or 

 

the parent company financial statements are not in agreement with the accounting records and returns. 

We have no exceptions to report arising from this responsibility. 

21 

 
 
 
 
 
 
 
  
MySale Group Plc 
Independent auditors' report to the members of MySale Group Plc   
30 June 2015 

Responsibilities for the financial statements and the audit 

Our responsibilities and those of the directors 

As explained more fully in the Directors’ responsibilities statement set out on page 20, the directors are responsible for 
the preparation of the financial statements and for being satisfied that they give a true and fair view. 

Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law and 
International Standards on Auditing (UK and Ireland) (“ISAs (UK & Ireland)”). Those standards require us to comply with 
the Auditing Practices Board’s Ethical Standards for Auditors. 

This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance 
with Article 113A of the Companies (Jersey) Law 1991 and for no other purpose. We do not, in giving these opinions, 
accept or assume responsibility for any other purpose or to any other person to whom this report is shown or into whose 
hands it may come save where expressly agreed by our prior consent in writing. 

What an audit of financial statements involves 

We conducted our audit in accordance with ISAs (UK & Ireland). An audit involves obtaining evidence about the amounts 
and disclosures in the financial statements sufficient to give reasonable assurance that the financial statements are free 
from material misstatement, whether caused by fraud or error. This includes an assessment of:  

  whether the  accounting policies  are  appropriate  to  the group’s  and the  parent company’s circumstances and 

have been consistently applied and adequately disclosed;  

 

 

the reasonableness of significant accounting estimates made by the directors; and 

the overall presentation of the financial statements.  

We primarily focus our work in these areas by assessing the directors’ judgements against available evidence, forming 
our own judgements, and evaluating the disclosures in the financial statements. 

We test and examine information, using sampling and other auditing techniques, to the extent we consider necessary to 
provide a reasonable basis for us to draw conclusions. We obtain audit evidence through testing the effectiveness of 
controls, substantive procedures or a combination of both.  

In addition, we read all the financial and non-financial information in the Annual report and the financial statements to 
identify material inconsistencies with the audited financial statements and to identify any  information that is apparently 
materially incorrect based on, or materially inconsistent with, the knowledge acquired by us in the course of performing 
the audit. If we become aware of any apparent material misstatements or inconsistencies we consider the  implications 
for our report. 

Craig Skelton (Senior Statutory Auditor)  
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
London 
28 September 2015 

22 

 
 
 
 
 
 
 
  
MySale Group Plc 
Statement of profit or loss and other comprehensive income 
For the year ended 30 June 2015 

Revenue 
Sale of goods 
Postage revenue 

Cost of sale of goods 

Gross profit 

Other operating gains/(loss), net 

Finance income 
Finance costs 
Finance income, net 

Expenses 
Selling and distribution expenses 
Administration expenses 
Listing costs 
Preference shares fair value loss 
Contingent consideration fair value gain 
Share of loss of joint venture  

Loss before income tax benefit 

  Note   

2015 
A$'000 

2014 
A$'000 

4 

5 

7 

  34 

216,516   
19,337   
235,853   
(180,621)  

199,624  
24,738  
224,362  
(163,942) 

55,232   

60,420  

204   

195   
(58)  
137   

535  

337  
(128) 
209  

(47,952)  
(28,969)  
-   
-   
-   
(116)  

(36,497) 
(26,034) 
(9,818) 
(51,263) 
304  
-  

(21,464)  

(62,144) 

Income tax benefit 

9 

3,675   

3,602  

Loss after income tax expense for the year attributable to the owners of 
MySale Group Plc 

(17,789) 

(58,542) 

Other comprehensive income 

Items that may be reclassified subsequently to profit or loss 
Net change in the fair value of cash flow hedges taken to equity, net of tax 
Foreign currency translation 

  23 
  23 

Other comprehensive income for the year, net of tax 

Total comprehensive income for the year attributable to the owners of 
MySale Group Plc 

740   
6,219   

6,959   

(719) 
612  

(107) 

(10,830) 

(58,649) 

Basic earnings per share 
Diluted earnings per share 

Cents 

Cents 

  35 
  35 

(11.81)  
(11.81)  

(58.28) 
(58.28) 

The above statement of profit or loss and other comprehensive income should be read in conjunction with the 
accompanying notes 
23 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
MySale Group Plc 
Balance sheet 
As at 30 June 2015 

Assets 
Current assets 
Cash and cash equivalents 
Trade and other receivables 
Inventories 
Derivative financial instruments 
Income tax receivable 
Other 
Total current assets 

Non-current assets 
Investments in joint venture 
Property, plant and equipment 
Intangibles 
Deferred tax 
Total non-current assets 

Total assets 

Liabilities 

Current liabilities 
Trade and other payables 
Borrowings 
Derivative financial instruments 
Income tax payable 
Provisions 
Deferred revenue 
Total current liabilities 

Non-current liabilities 
Borrowings 
Provisions 
Total non-current liabilities 

Total liabilities 

Net assets 

Equity 
Share premium account 
Other reserves 
Accumulated losses 

Total equity 

  Note   

2015 
A$'000 

2014 
A$'000 

  10 
  11 
  12 
  26 

  13 

  34 
  14 
  15 
  16 

  17 
  18 
  26 

  19 

  20 
  21 

  23 

39,853   
23,630   
17,880   
22   
1,643   
4,736   
87,764   

134   
3,023   
23,517   
10,320   
36,994   

77,344  
3,817  
12,803  
-  
1,962  
16,044  
111,970  

-  
3,219  
22,439  
5,396  
31,054  

124,758   

143,024  

29,240   
1,189   
-   
1,234   
2,115   
11,147   
44,925   

64   
328   
392   

30,118  
1,613  
705  
295  
4,883  
15,616  
53,230  

262  
2,966  
3,228  

45,317   

56,458  

79,441   

86,566  

306,363   
(122,931)  
(103,991)  

306,363  
(133,595) 
(86,202) 

79,441   

86,566  

The financial statements of MySale Group Plc (company number 115584) were approved by the Board of Directors and 
authorised for issue on 28 September 2015. They were signed on its behalf by: 

__________________________    ___________________________ 
Carl Jackson                                   Andrew Dingle   
Director                                           Director   

The above balance sheet should be read in conjunction with the accompanying notes 
24 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
MySale Group Plc 
Statement of changes in equity 
For the year ended 30 June 2015 

Share 
capital 
A$'000 

Share 
premium 
  account  
A$'000 

Other  
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Total 
equity 
A$'000 

Balance at 1 July 2013 

12,460   

-  

-  

- 

-  

(732)  

(27,660)  

(15,932) 

-  

(58,542)  

(58,542) 

(107) 

- 

(107) 

(107)  

(58,542)  

(58,649) 

-  

- 

-  

Loss after income tax benefit for the year 
Other comprehensive income for the year, net 
of tax 

Total comprehensive income for the year 

Transactions with owners in their capacity as 
owners: 
Contributions of equity, net of transaction 
costs (note 22) 
Business combination – contingent 
consideration with shares to be issued  

- 

67,204  

- 

(12,460) 

239,159  

(132,756) 

- 

- 

67,204  

93,943  

Balance at 30 June 2014 

-  

306,363   

(133,595)  

(86,202)  

86,566  

Share  
 capital 
A$'000 

 Share 
premium 
account 
A$'000 

 Other 
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Total 
equity 
A$'000 

Balance at 1 July 2014 

Loss after income tax benefit for the year 
Other comprehensive income for the year, net 
of tax 

Total comprehensive income for the year 

Transactions with owners in their capacity as 
owners: 
Share-based payments (note 23) 

Balance at 30 June 2015 

-  

-  

- 

-  

-  

-  

306,363   

(133,595)  

(86,202)  

86,566  

-  

- 

-  

-  

-  

(17,789)  

(17,789) 

6,959  

- 

6,959  

6,959   

(17,789)  

(10,830) 

3,705   

-  

3,705  

306,363   

(122,931)  

(103,991)  

79,441  

The above statement of changes in equity should be read in conjunction with the accompanying notes 
25 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
 
 
MySale Group Plc 
Statement of cash flows 
For the year ended 30 June 2015 

Cash flows from operating activities 
Loss before income tax expense for the year 

Adjustments for: 
Depreciation and amortisation 
Net loss on disposal of property, plant and equipment 
Share of loss - joint ventures 
Fair value on share-based payments reserve 
Fair value loss on redeemable preference shares 
Fair value loss/(gain) on contingent consideration 
Loss on revaluation of long-term incentive plan 
Gain on business combination - bargain purchase 
Interest income 
Interest expense 

Change in operating assets and liabilities: 
Increase in trade and other receivables 
Increase in inventories 
Decrease/(increase) in other operating assets 
Increase/(decrease) in trade and other payables 
Increase/(decrease) in other provisions 
Increase in deferred revenue 

Interest received 
Interest paid 
Income taxes paid 

  Note   

2015 
A$'000 

2014 
A$'000 

(21,464)  

(62,144) 

3,434   
71   
116   
3,705   
-   
-   
-   
-   
(195)  
58   

1,865  
182  
-  
-  
51,263  
(304) 
4,888  
(932) 
(337) 
128  

(14,275)  

(5,391) 

(19,508)  
(5,077)  
11,760   
(1,728)  
(5,407)  
(4,469)  

(38,704)  
195   
(58)  
(49)  

(517) 
(4,335) 
(8,575) 
14,046  
841  
4,118  

187  
337  
(128) 
(2,046) 

Net cash used in operating activities 

(38,616)  

(1,650) 

Cash flows from investing activities 
Payment for purchase of business, net of cash acquired 
Payments for new joint venture capital invested 
Payments for property, plant and equipment 
Payments for intangibles 
Proceeds from disposal of property, plant and equipment 

Net cash used in investing activities 

Cash flows from financing activities 
Proceeds from issue of shares 
Proceeds from borrowings 
Repayment of borrowings 
Repayments of leases 
Share issue transaction costs 

Net cash from/(used in) financing activities 

  32 

  14 
  15 

  22 

  22 

-   
(104)  
(1,033)  
(3,026)  
51   

487  
-  
(1,789) 
(1,813) 
-  

(4,112)  

(3,115) 

-   
2,467   
(2,759)  
(330)  
-   

72,267  
317  
(532) 
-  
(5,063) 

(622)  

66,989  

The above statement of cash flows should be read in conjunction with the accompanying notes 
26 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
MySale Group Plc 
Statement of cash flows 
For the year ended 30 June 2015 

Net increase/(decrease) in cash and cash equivalents 
Cash and cash equivalents at the beginning of the financial year 
Effects of exchange rate changes on cash 

  Note   

2015 
A$'000 

(43,350)  
77,344   
5,859   

2014 
A$'000 

62,224  
15,072  
48  

Cash and cash equivalents at the end of the financial year 

  10 

39,853   

77,344  

The above statement of cash flows should be read in conjunction with the accompanying notes 
27 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 1. General information 

MySale Group Plc is a group consisting of MySale Group Plc (the 'company' or 'parent entity') and its subsidiaries (the 
'group').  The  financial  statements  of  the  group,  in  line  with  the  location  of  the  majority  of  the  group's  operations  and 
customers, are presented in Australian dollars and generally rounded to the nearest thousand.  

The principal business of the group is the operating of online shopping outlets for consumer goods like ladies, men and 
children’s fashion clothing, accessories, beauty and homeware items. 

MySale Group Plc is a public limited company incorporated and registered in Jersey under the Companies Law. The 
company is domiciled in Australia. 

The registered office of the company is Ogier House, The Esplanade, St Helier, Jersey, JE4 9WG and principal place of 
business is at Unit 5, 111 Old Pittwater Road, Brookvale, NSW 2100, Australia. 

Note 2. Significant accounting policies 

The principal accounting policies adopted in the preparation of the financial statements are set out below. These policies 
have been consistently applied to all the years presented, unless otherwise stated. 

Basis of preparation 
In May 2014 the company acquired 100% of the ordinary shares of APAC Sale Group Pte. Ltd. (‘APAC’) from the existing 
shareholders and became an immediate and ultimate parent, as well as a controlling party of APAC Sale Group Pte. Ltd 
and its subsidiaries (‘APAC Group’) in preparation for admission of the company to the Alternative Investment Market 
(‘AIM’)  operated by  the London  Stock Exchange,  that occurred  on 16 June  2014. The company  determined that this 
internal restructuring represented a common control transaction rather than a business combination. The appropriate 
accounting treatment for recognising the new group structure was on the basis that the transaction is a form of capital 
reconstruction and group reorganisation. Therefore, these financial statements had been prepared using the principles 
of a reverse acquisition by APAC and the consolidated financial statements had been prepared as a continuation of the 
financial statements of the existing APAC Group. 

These  financial  statements  are  prepared  in  accordance  with  International  Finance  Reporting  Standards  ('IFRS'  or 
'IFRSs') as adopted for use in the European Union (the 'EU' and IFRS Interpretations Committee interpretations (together 
'EUIFRS'). 

Historical cost convention 
The  financial  statements  have  been  prepared  under  the  historical  cost  convention,  except  for  derivative  financial 
instruments and contingent consideration. 

Critical accounting estimates 
The  preparation  of  the  financial  statements  requires  the  use  of  certain  critical  accounting  estimates.  It  also  requires 
management to exercise its judgement in the process of applying the group's accounting policies. The areas involving a 
higher degree of judgement or complexity, or  areas  where assumptions  and estimates are significant to the financial 
statements, are disclosed in note 3. 

New, revised or amending Accounting Standards and Interpretations adopted 
The  group  has  adopted  all  of  the  new,  revised  or  amending  Accounting  Standards  and  Interpretations  issued  by  the 
International  Accounting  Standards  Board  that  are  mandatory  for  the  current  reporting  period.  The  adoption  of  these 
Accounting Standards and Interpretations did not have any significant impact on the financial performance or position of 
the group. 

Principles of consolidation 
The consolidated financial statements incorporate the assets and liabilities of all subsidiaries of MySale Group Plc as at 
30 June 2015 and the results of all subsidiaries for the year then ended. 

Subsidiaries  are  all  those  entities  over  which  the  group  has  control.  The  group  controls  an  entity  when  the  group  is 
exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns 
through its power to direct the activities of the entity. Subsidiaries are fully consolidated from the date on which control is 
transferred to the group. They are de-consolidated from the date that control ceases. 

28 

 
 
 
 
 
 
 
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 2. Significant accounting policies (continued) 

Intercompany transactions, balances and unrealised gains on transactions between entities in the group are eliminated. 
Unrealised losses are also eliminated unless the transaction provides evidence of the impairment of the asset transferred. 
Accounting policies of subsidiaries have been changed where necessary to ensure consistency with the policies adopted 
by the group. 

The acquisition of common control subsidiaries is accounted for using the pooling of interest method of accounting. The 
acquisition  of other subsidiaries  is accounted for using the  acquisition method  of accounting. A change in  ownership 
interest,  without  the  loss  of  control,  is  accounted  for  as  an  equity  transaction,  where  the  difference  between  the 
consideration transferred and the book value of the share of the non-controlling interest acquired is recognised directly 
in equity attributable to the parent. 

Where  the  group  loses  control  over  a  subsidiary,  it  derecognises  the  assets  including  goodwill,  liabilities  and  non-
controlling interest in the subsidiary together with any cumulative translation differences recognised in equity. The group 
recognises the fair value of the consideration received and the fair value of any investment retained together with any 
gain or loss in profit or loss. 

Operating segments 
Operating segments are presented using the 'management approach', where the information presented is on the same 
basis as the internal reports provided to the Chief Operating Decision Makers ('CODM'). The CODM is responsible for 
the allocation of resources to operating segments and assessing their performance. 

Foreign currency translation 

Foreign currency transactions 
Foreign currency transactions are translated into Australian dollars using the exchange rates prevailing at the dates of 
the transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the 
translation at financial year-end exchange rates of monetary assets and liabilities denominated in foreign currencies are 
recognised in profit or loss. 

Foreign operations 
The  assets  and  liabilities  of  foreign  operations  are  translated  into  Australian  dollars  using  the  exchange  rates  at  the 
reporting date. The revenues and expenses of foreign operations are translated into Australian dollars using the average 
exchange rates, which approximate the rates at the dates of the transactions, for the period. All resulting foreign exchange 
differences are recognised in other comprehensive income through the foreign currency reserve in equity. 

The foreign currency reserve is recognised in profit or loss when the foreign operation or net investment is disposed of. 

Revenue recognition 
Revenue  is  measured  at  the  fair  value  of  the  consideration  received,  and  represents  amounts  receivable  for  goods 
supplied, stated net of trade discounts, returns and value of gift vouchers used. Revenue is recognised when the amount 
of revenue can be reliably measured; when it is probable that future economic benefits will flow to the group; and when 
specific criteria have been met for each of the group’s activities, as described below. The group bases its estimate of 
return on historical results and provisions are made for goods expected to be returned. 

Sale of goods 
The group operates an online retail and wholesale business selling men's, ladies and children's apparel, accessories, 
beauty  and  homeware  items.  Revenue  from  sale  of  goods  is  recognised  when  the  significant  risks  and  rewards  of 
ownership of the goods have  passed to the buyer. Risks and rewards are considered  passed to the buyer when the 
goods have been delivered to the customer and it is reasonably assured the customer has accepted the goods. Net sales 
represent product shipped less actual and estimated future returns, and slotting fees, rebates and other trade discounts 
accounted for as reductions of revenue. Online sales are usually by credit card or online payment. 

It is the group's policy to sell its products to the customer with a right of return within 14 days. Accumulated experience 
is used to estimate and provide for such returns at the time of sale. 

Postage revenue 
Postage revenue is recognised when the associated goods have been successfully delivered to the customer. 

29 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
  
  
  
  
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 2. Significant accounting policies (continued) 

Other revenue 
Other revenue is recognised when it is received or when the right to receive payment is established. 

Income tax 
The  income  tax  expense  or  benefit  for  the  period  is  the  tax  payable  on  that  period's  taxable  income  based  on  the 
applicable income tax rate for each jurisdiction, adjusted by the changes in deferred tax assets and liabilities attributable 
to temporary differences, unused tax losses and the adjustment recognised for prior periods, where applicable. 

Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to be applied when 
the assets are recovered or liabilities are settled, based on those tax rates that are enacted or substantively enacted, 
except for: 
●   When the deferred income tax asset or liability arises from the initial recognition of goodwill or an asset or liability in 
a transaction that is not a business combination and that, at the time of the transaction, affects neither the accounting 
nor taxable profits; or 

●   When the taxable temporary difference is associated with interests in subsidiaries, associates or joint ventures, and 
the timing of the reversal can be controlled and it is probable that the temporary difference will not reverse in the 
foreseeable future. 

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable that 
future taxable amounts will be available to utilise those temporary differences and losses. 

The carrying amount of recognised and unrecognised deferred tax assets are reviewed at each reporting date. Deferred 
tax assets recognised are reduced to the extent that it is no longer probable that future taxable profits will be available 
for the carrying amount to be recovered. Previously unrecognised deferred tax assets are recognised to the extent that 
it is probable that there are future taxable profits available to recover the asset. 

Deferred tax assets and liabilities are offset only where there is a legally enforceable right to offset current tax assets 
against current tax liabilities and deferred tax assets against deferred tax liabilities; and they relate to the same taxable 
authority on either the same taxable entity or different taxable entities which intend to settle simultaneously. 

Current and non-current classification 
Assets and liabilities are presented in the balance sheet based on current and non-current classification. 

An asset is classified as current when: it is either expected to be realised or intended to be sold or consumed in normal 
operating cycle; it is held primarily for the purpose of trading; it  is expected to be realised  within 12 months after the 
reporting period; or the asset is cash or cash equivalent unless restricted from being exchanged or used to settle a liability 
for at least 12 months after the reporting period. All other assets are classified as non-current. 

A liability is current when: it is expected to be settled in normal operating cycle; it is held primarily for the purpose of 
trading; it is due to be settled within 12 months after the reporting period; or there is no unconditional right to defer the 
settlement of the liability for at least twelve months after the reporting period. All other liabilities are classified as non-
current.  

Deferred tax assets and liabilities are always classified as non-current. 

Cash and cash equivalents 
Cash and cash equivalents includes cash on hand, deposits held at call with financial institutions, other short-term, highly 
liquid investments with original maturities of three months or less that are readily convertible to known amounts of cash 
and which are subject to an insignificant risk of changes in value. 

Trade and other receivables 
Trade receivables are initially recognised at fair value and subsequently measured at amortised cost using the effective 
interest method, less any provision for impairment. 

Other receivables are recognised at amortised cost, less any provision for impairment. 

30 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 2. Significant accounting policies (continued) 

Inventories 
Goods  for  resale  are  stated  at  the  lower  of  cost  and  net  realisable  value  on  a  'weighted  average  cost'  basis.  Cost 
comprises purchase, delivery and direct labour costs, net of rebates and discounts received or receivable. 

Stock in transit is stated at the lower of cost and net realisable value. Cost comprises of purchase and delivery costs, net 
of rebates and discounts received or receivable. 

Net realisable value is the estimated selling price in the ordinary course of business less the estimated costs necessary 
to make the sale. 

A provision is made to write down any slow-moving or obsolete inventory to net realisable value, based on management 
assessment  of  the  expected  future  sales  of  that  inventory,  the  condition  of  the  inventory  and  the  seasonality  of  the 
inventory. 

Derivative financial instruments 
Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently 
remeasured to their fair value at each reporting date. The accounting for subsequent changes in fair value depends on 
whether the derivative is designated as a hedging instrument, and if so, the nature of the item being hedged. 

Cash flow hedges 
Cash flow hedges are used to cover the group's exposure to variability in cash flows that is attributable to particular risks 
associated with a recognised asset or liability or a firm commitment which could affect profit or loss. The effective portion 
of the gain or loss on the hedging instrument is recognised directly in equity, whilst the ineffective portion is recognised 
in profit or loss. Amounts taken to equity are transferred out of equity and included in the measurement of the hedged 
transaction when the forecast transaction occurs. 

Cash flow hedges are tested for effectiveness on a regular basis both retrospectively and prospectively to ensure that 
each hedge is highly effective and continues to be designated as a cash flow hedge. If the forecast transaction is no 
longer expected to occur, the amounts recognised in equity are transferred to profit or loss. 

If the hedging instrument is sold, terminated, expires, exercised without replacement or rollover, or if the hedge becomes 
ineffective and is no longer a designated hedge, the amounts previously recognised in equity remain in equity until the 
forecast transaction occurs. 

Joint ventures 
A joint venture is a contractual arrangement whereby two or more parties undertake an economic activity that is subject 
to joint control. Investments in joint ventures are accounted for using the equity method. Under the equity method, the 
share of the profits or losses of the joint venture is recognised in profit or loss and the share of the movements in equity 
is recognised in other comprehensive income. Income/(losses) earned from joint ventures increase/(reduce) the carrying 
amount of the investment. When the group’s share of losses in a joint venture equals to or exceeds its interest in the joint 
venture, including any other unsecured non-current receivables, the group does not recognise further losses, unless it 
has obligations to make or has made payments on behalf of the joint venture. 

Property, plant and equipment 
Property, plant and equipment is stated at historical cost less accumulated depreciation and impairment. Historical cost 
includes expenditure that is directly attributable to the acquisition of the items. 

Subsequent  expenditure  relating  to  plant  and  equipment  that  has  already  been  recognised  is  added  to  the  carrying 
amount of the asset only when it is probable that future economic benefits associated with the item will flow to the group 
and the cost of the item can be measured reliably. All other repair and maintenance expenses are recognised in profit or 
loss when incurred. 

31 

 
 
 
 
 
 
 
  
  
  
  
  
 
  
  
  
  
  
  
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 2. Significant accounting policies (continued) 

Depreciation is calculated on a straight-line basis to write off the net cost of each item of property, plant and equipment 
over their expected useful lives as follows: 

Leasehold improvements 
Plant and equipment 
Fixtures and fittings 
Motor vehicles 

 5-7 years 
 3-7 years 
 5-10 years 
 4-5 years 

The residual values, useful lives and depreciation methods are reviewed, and adjusted if appropriate, at each reporting 
date. 

Leasehold improvements and plant and equipment under lease are depreciated over the unexpired period of the lease 
or the estimated useful life of the assets, whichever is shorter. 

An item of property, plant and equipment is derecognised upon disposal or when there is no future economic benefit to 
the group. Gains and losses between the carrying amount and the disposal proceeds are taken to profit or loss. 

Leases 
The determination of whether an arrangement is or contains a lease is based on the substance of the arrangement and 
requires an assessment of whether the fulfilment of the arrangement is dependent on the use of a specific asset or assets 
and the arrangement conveys a right to use the asset. 

A distinction is made between finance leases, which effectively transfer from the lessor to the lessee substantially all the 
risks and benefits incidental to the ownership of leased assets, and operating leases, under which the lessor effectively 
retains substantially all such risks and benefits. 

Finance leases are capitalised. A lease asset and liability are established at the fair value of the leased assets, or if lower, 
the present value of minimum lease payments. Lease payments are allocated between the principal component of the 
lease liability and the finance costs, so as to achieve a constant rate of interest on the remaining balance of the liability. 

Leased  assets  acquired  under  a  finance  lease  are  depreciated  over  the  asset's  useful  life  or  over  the  shorter  of  the 
asset's useful life and the lease term if there is no reasonable certainty that the group will obtain ownership at the end of 
the lease term. 

Operating lease payments, net of any incentives received from the lessor, are charged to profit or loss on a straight-line 
basis over the term of the lease. 

Intangible assets 
Externally acquired intangible assets are initially recognised at cost. Indefinite life intangible assets are not amortised 
and are subsequently measured at cost less any impairment. Finite life intangible assets are subsequently measured at 
cost less amortisation and any impairment. The gains or losses recognised in profit or loss arising from the derecognition 
of  intangible  assets  are  measured  as  the  difference  between  net  disposal  proceeds  and  the  carrying  amount  of  the 
intangible  asset.  The  method  and  useful  lives  of  finite  life  intangible  assets  are  reviewed  annually.  Changes  in  the 
expected pattern of consumption or useful life are accounted for prospectively by changing the amortisation method or 
period. 

Goodwill 
Goodwill  arises  on  the  acquisition  of  a  business.  Goodwill  is  not  amortised.  Instead,  goodwill  is  tested  annually  for 
impairment, or more frequently if events or changes in circumstances indicate that it might be impaired, and is carried at 
cost  less  accumulated  impairment  losses.  Impairment  losses  on  goodwill  are  taken  to  profit  or  loss  and  are  not 
subsequently reversed. 

Customer relationships 
Customer relationships acquired in a business combination are amortised on a straight-line basis over the period of their 
expected benefit, being their finite useful life of three years. 

32 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 2. Significant accounting policies (continued) 

ERP system and software 
Acquired enterprise resource planning ('ERP') systems and software costs are initially capitalised at cost which includes 
the purchase price, net of any discounts and rebates,  and other directly attributable cost of preparing the asset for its 
intended  use.  Direct  expenditure  including  employee  costs,  which  enhances  or  extends  the  performance  of  these 
systems beyond its specifications and which can be reliably measured, is added to the original costs incurred. These 
costs are amortised  on  a straight-line basis over the  period of their expected  benefit, being their finite useful  lives of 
between three and five years. 

Costs associated with maintenance are recognised as an expense in profit or loss when incurred. 

Impairment of non-financial assets 
Non-financial assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying 
amount may not be recoverable. An impairment loss is recognised for the amount by which the asset's carrying amount 
exceeds its recoverable amount. 

Recoverable amount is the higher of an asset's fair value less costs of disposal and value-in-use. The value-in-use is the 
present value of the estimated future cash flows relating to the asset using a pre-tax discount rate specific to the asset 
or cash-generating unit to which the asset belongs. Assets that do not have independent cash flows are grouped together 
to form a cash-generating unit. 

Trade and other payables 
These amounts represent liabilities for goods and services provided to the group prior to the end of the financial year and 
which are unpaid. Trade and other payables are initially recognised at fair value and subsequently measured at amortised 
cost. Due to their short-term nature they are not discounted. The amounts are unsecured and are usually paid within 30 
days of recognition. 

Deferred revenue 
Deferred revenue relates to cash received in advance from customers where the goods have not been delivered as at 
the reporting date. 

Borrowings 
Loans and borrowings are initially recognised at the fair value of the consideration received, net of transaction costs. 
They are subsequently measured at amortised cost using the effective interest method. 

Finance costs 
Finance costs attributable to qualifying assets are capitalised as part of the asset. All other finance costs are expensed 
in the period in which they are incurred. 

Provisions 
Provisions are recognised when the group has a present (legal or constructive) obligation as a result of a past event, it 
is probable the group will be required to settle the obligation, and a reliable estimate can be made of the amount of the 
obligation. The amount recognised as a provision is the best estimate of the consideration required to settle the present 
obligation  at the reporting  date, taking into account  the risks and uncertainties  surrounding the  obligation. If the time 
value of money is material, provisions are discounted using a current pre-tax rate specific to the liability. The increase in 
the provision resulting from the passage of time is recognised as a finance cost. 

Employee benefits 

Short-term employee benefits 
Liabilities for wages and salaries and other employee benefits expected to be settled within 12 months of the reporting 
date are measured at the amounts expected to be paid when the liabilities are settled. 

33 

 
 
 
 
 
 
 
  
  
  
 
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 2. Significant accounting policies (continued) 

Other long-term employee benefits 
Employee benefits not expected to be settled within 12 months of the reporting date is measured as the present value of 
expected future payments to be made in respect of services provided by employees up to the reporting date using the 
projected unit credit method. Consideration is given to expected future wage and salary levels, experience of employee 
departures and periods of service. Expected future payments are discounted using market yields at the reporting date 
on corporate bonds with terms to maturity and currency that match, as closely as possible, the estimated future cash 
outflows. 

Long term employee incentive plan 
The group operates an employee incentive plan to reward and retain key employees. The group recognises a provision 
where contractually obliged or where there is a past practice that has created a constructive obligation. 

Share-based payments 
Equity-settled and cash-settled share-based compensation benefits are provided to employees. 

Equity-settled transactions are awards of shares, or options over shares, that are provided to employees in exchange for 
the rendering of services. Cash-settled transactions are awards of cash for the exchange of services, where the amount 
of cash is determined by reference to the share price. 

The cost of equity-settled transactions are measured at fair value on grant date. Fair value is independently determined 
using Black-Scholes option pricing model that takes into account the exercise price, the term of the option, the impact of 
dilution, the share price at grant date and expected price volatility of the underlying share, the expected  dividend yield 
and the risk free interest rate for the term of the option, together with non-vesting conditions that do not determine whether 
the group receives the services that entitle the employees to receive payment. No account is taken of any other vesting 
conditions. 

The cost of equity-settled transactions are recognised as an expense with a corresponding increase in equity over the 
vesting period. The cumulative charge to profit or loss is calculated based on the grant date fair value of the award, the 
best estimate of the number of awards that are likely to vest and the expired portion of the vesting period. The amount 
recognised in profit or loss for the period is the cumulative amount calculated at each reporting date less amounts already 
recognised in previous periods. 

The cost of cash-settled transactions is initially, and at each reporting date until vested, determined by applying Black-
Scholes option pricing model, taking into consideration the terms and conditions on which the award was granted. The 
cumulative charge to profit or loss until settlement of the liability is calculated as follows: 
●   during the vesting period, the liability at each reporting date is the fair value of the award at that date multiplied by 

the expired portion of the vesting period. 

●   from the end of the vesting period until settlement of the award, the liability is the full fair value of the liability at the 

reporting date. 

All changes in the liability are recognised in profit or loss. The ultimate cost of cash-settled transactions is the cash paid 
to settle the liability. 

Market  conditions  are  taken  into  consideration  in  determining  fair  value.  Therefore  any  awards  subject  to  market 
conditions are considered to vest irrespective of whether or not that market condition has been met, provided all other 
conditions are satisfied. 

If equity-settled awards are modified, as a minimum an expense is recognised as if the modification has not been made. 
An additional expense is recognised, over the remaining vesting period, for any modification that increases the total fair 
value of the share-based compensation benefit as at the date of modification. 

If the non-vesting condition is within the control of the group or employee, the failure to satisfy the condition is treated as 
a cancellation. If the condition is not within the control of the group or employee and is not satisfied during the vesting 
period,  any  remaining  expense  for  the  award  is  recognised  over  the  remaining  vesting  period,  unless  the  award  is 
forfeited. 

34 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 2. Significant accounting policies (continued) 

If  equity-settled  awards  are  cancelled,  it  is  treated  as  if  it  has  vested  on  the  date  of  cancellation,  and  any  remaining 
expense is recognised immediately. If a new replacement award is substituted for the cancelled award, the cancelled 
and new award is treated as if they were a modification. 

Fair value measurement 
When an asset or liability, financial or non-financial, is measured at fair value for recognition or disclosure purposes, the 
fair value is based on the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction 
between market participants at the measurement date; and assumes that the transaction will take place either: in the 
principal market; or in the absence of a principal market, in the most advantageous market. 

Fair  value  is  measured  using  the  assumptions  that  market  participants  would  use  when  pricing  the  asset  or  liability, 
assuming they act in their economic best interests. For non-financial assets, the fair value measurement is based on its 
highest and best use. Valuation techniques that are appropriate in the circumstances and for which sufficient data are 
available to measure fair value, are used, maximising the use of relevant observable inputs and minimising the use of 
unobservable inputs. 

Assets and liabilities measured at fair value are classified, into three levels, using a fair value hierarchy that reflects the 
significance of the inputs used in making the measurements. Classifications are reviewed at each reporting date and 
transfers between levels are determined based on a reassessment of the lowest level of input that is significant to the 
fair value measurement. 

For recurring and non-recurring fair value measurements, external valuers may be used when internal expertise is either 
not available or when the valuation is deemed to be significant. External valuers are selected based on market knowledge 
and reputation. Where there is a significant change in fair value of an asset or liability from one period to another, an 
analysis is undertaken, which includes a verification of the major inputs applied in the latest valuation and a comparison, 
where applicable, with external sources of data. 

Business combinations 
Except for the continuation accounting described in the 'basis of preparation' and further in the 'group reorganisation' 
below, the acquisition method of accounting is used to account for all other business combinations regardless of whether 
equity instruments or other assets are acquired. 

The consideration transferred is the sum of the acquisition-date fair values of the assets transferred, equity instruments 
issued  or  liabilities  incurred  by  the  acquirer  to  former  owners  of  the  acquiree  and  the  amount  of  any  non-controlling 
interest in the acquiree. For each business combination, the non-controlling interest in the acquiree is measured at either 
fair value or at the proportionate share of the acquiree's identifiable net assets. All acquisition costs are expensed as 
incurred to profit or loss. 

On the acquisition of a business, the group assesses the financial assets acquired and liabilities assumed for appropriate 
classification and designation in accordance with the contractual terms, economic conditions, the group's operating or 
accounting policies and other pertinent conditions in existence at the acquisition-date. 

Where the business combination is achieved in stages, the group remeasures its previously held equity interest in the 
acquiree at the acquisition-date fair value and the difference between the fair value and the previous carrying amount is 
recognised in profit or loss. 

Contingent consideration to be transferred by the acquirer is recognised at the acquisition-date fair value. Subsequent 
changes in the fair value of the contingent consideration classified as an asset or liability is recognised in profit or loss. 
Contingent consideration classified as equity is not remeasured and its subsequent settlement is accounted for within 
equity. 

The difference between the acquisition-date fair value of assets acquired, liabilities assumed and any  non-controlling 
interest in the acquiree and the fair value of the consideration transferred and the fair value of any pre-existing investment 
in the acquiree is recognised as goodwill. If the consideration transferred and the pre-existing fair value is less than the 
fair value of the identifiable net assets acquired, being a bargain purchase to the acquirer, the difference is recognised 
as a gain directly in profit or loss by the acquirer on the acquisition-date, but only after a reassessment of the identification 
and  measurement  of  the  net  assets  acquired,  the  non-controlling  interest  in  the  acquiree,  if  any,  the  consideration 
transferred and the acquirer's previously held equity interest in the acquirer. 

35 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 2. Significant accounting policies (continued) 

Business  combinations  are  initially  accounted  for  on  a  provisional  basis.  The  acquirer  retrospectively  adjusts  the 
provisional amounts recognised and also recognises additional assets or liabilities during the measurement period, based 
on new information obtained about the facts and circumstances that existed at the acquisition-date. The measurement 
period ends on either the earlier of (i) 12 months from the date of the acquisition or (ii) when the acquirer receives all the 
information possible to determine fair value. 

Group reorganisation – MySale Group Plc ('MySale') and APAC Sale Group Pte. Ltd. ('APAC') (comparative period) 
When  MySale  (the  legal  parent  and  legal  acquirer)  acquired  APAC  and  its  subsidiaries  (the  legal  subsidiary)  in  the 
previous year, the acquisition did not meet the definition of a business combination in accordance with IFRS 3 'Business 
Combinations'. Instead, the combination had been treated as a group reorganisation, though an accounting policy choice 
using the common control method, as follows: 
• The assets and liabilities of the combining entities were reflected at their carrying amounts. No adjustments were made 
to reflect fair values, or recognise any new assets or liabilities, that would otherwise be required under IFRS 3; 
•  The  retained  earnings  and  other  equity  balances  recognised  were  the  existing  retained  earnings  and  other  equity 
balances of APAC; 
• The amount recognised as issued equity instruments were determined by adding the additional equity retained by the 
group to the issued equity recorded in APAC’s financial statements immediately before the acquisition; 
• No 'new' goodwill was recognised as a result of the combination. The only goodwill that was recognised was the existing 
goodwill of APAC. The difference between the consideration paid and the equity 'acquired' was reflected in equity as a 
'capital contribution'; and 
• The financial statements reflect the results of the combining entities as if they had always been in existence. 

Earnings per share 

Basic earnings per share 
Basic earnings per share is calculated by dividing the profit attributable to the owners of MySale Group Plc, excluding 
any costs of servicing equity other than ordinary shares, by the weighted average number of ordinary shares outstanding 
during the financial year, adjusted for bonus elements in ordinary shares issued during the financial year. 

Diluted earnings per share 
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account 
the after income tax effect of interest and other financing costs associated with dilutive potential ordinary shares and the 
weighted average number of shares assumed to have been issued for no consideration in relation to dilutive potential 
ordinary shares. 

Value Added Tax ('VAT'), Goods and Services Tax ('GST') and other similar taxes 
Revenues, expenses and assets are recognised net of the amount of associated VAT/GST, unless the VAT/GST incurred 
is not recoverable from the tax authority. In this case it is recognised as part of the cost of the acquisition of the asset or 
as part of the expense. 

Receivables and  payables  are stated inclusive of the  amount of VAT/GST receivable  or payable. The net  amount of 
VAT/GST  recoverable  from,  or  payable  to,  the  tax  authority  is  included  in  other  receivables  or  other  payables  in  the 
balance sheet. 

Cash flows are presented on a gross basis. The VAT/GST components of cash flows arising from investing or financing 
activities which are recoverable from, or payable to the tax authority, are presented as operating cash flows. 

Commitments and contingencies are disclosed net of the amount of VAT/GST recoverable from, or payable to, the tax 
authority. 

Rounding of amounts 
Amounts in this report have been rounded off to the nearest thousand dollars, or in certain cases, the nearest dollar. 

New Accounting Standards and Interpretations not yet mandatory or early adopted 
International Financial Reporting Standards ('IFRS') and Interpretations that have recently been issued or amended but 
are not yet mandatory, have not been early adopted by the group for the annual reporting period ended 30 June 2015. 
The group's assessment of the impact of these new or amended Accounting Standards and Interpretations, most relevant 
and material to the group, are set out below: 

36 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 2. Significant accounting policies (continued) 

IFRS 9 Financial Instruments 
This standard is applicable to annual reporting periods beginning on or after 1 January 2018. The standard replaces all 
previous  versions  of  AASB  9  and  completes  the  project  to  replace  IAS  39  ‘Financial  Instruments:  Recognition  and 
Measurement’. AASB 9 introduces new classification and measurement models for financial assets. New simpler hedge 
accounting requirements are intended to more closely align the accounting treatment with the risk management activities 
of the entity. New impairment requirements will use an ‘expected credit loss’ (‘ECL’) model to recognise an allowance. 
The group will adopt this standard from 1 July 2018 but the impact of its adoption is yet to be assessed.  

IFRS 15 Revenue from Contracts with Customers 
This standard is applicable to annual reporting periods beginning on or after 1 January 2018. The standard provides a 
single standard for revenue recognition. The core principle of the standard  is that an  entity  will recognise revenue to 
depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the 
entity expects to be entitled in exchange for those goods or services. The group will adopt this standard from 1 July 2018 
but the impact of its adoption is yet to be assessed. 

Note 3. Critical accounting judgements, estimates and assumptions 

The preparation of the financial statements requires management to make judgements, estimates and assumptions that 
affect the reported amounts in the financial statements. Management continually evaluates its judgements and estimates 
in  relation  to  assets,  liabilities,  contingent  liabilities,  revenue  and  expenses.  Management  bases  its  judgements, 
estimates and assumptions on historical experience and on other various factors, including expectations of future events, 
management believes to be reasonable under the circumstances. The resulting accounting judgements and estimates 
will seldom equal the related actual results. The judgements, estimates and assumptions that have a significant risk of 
causing a material adjustment to the carrying amounts of assets and liabilities (refer to the respective notes) within the 
next financial year are discussed below. 

Provision for obsolete and slow moving inventories 
The provision for obsolete and slow moving inventories assessment requires a degree of estimation and judgement. The 
level of the provision is assessed by taking into account the recent sales experience, the ageing of inventories and other 
factors that affect inventory obsolescence. 

Fair value and hierarchy of financial instruments 
The group is required to classify all assets and liabilities, measured at fair value, using a three level hierarchy, based on 
the lowest level of input that is significant to the entire fair value measurement, being: Level 1: Quoted prices (unadjusted) 
in active markets for identical assets or liabilities that the entity can access at the measurement date; Level 2: Inputs 
other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly; 
and  Level  3:  Unobservable  inputs  for  the  asset  or  liability.  Considerable  judgement  is  required  to  determine  what  is 
significant to fair value and therefore which category the asset or liability is placed in can be subjective. 

The fair value of financial instruments classified as level 3 is determined by the use of valuation models. These include 
discounted cash flow analysis or the use of observable inputs that require significant adjustments based on unobservable 
inputs. 

Estimation of useful lives of assets 
The group determines the estimated useful lives and related depreciation and amortisation charges for its property, plant 
and  equipment  and  finite  life  intangible  assets.  The  useful  lives  could  change  significantly  as  a  result  of  technical 
innovations or some other event. The depreciation and amortisation charge will increase where the useful lives are less 
than previously estimated lives, or technically obsolete or non-strategic assets that have been abandoned or sold will be 
written off or written down. 

Goodwill 
The group tests annually, or more frequently if events or changes in circumstances indicate impairment, whether goodwill 
has suffered any impairment, in accordance with the accounting policy stated in note 2. The recoverable amounts of 
cash-generating units have been determined based on value-in-use calculations. These calculations require the use of 
assumptions, including estimated discount rates based on the current cost of capital and growth rates of the estimated 
future cash flows. No impairment charge was required in 2015 (2014: A$nil). 

37 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 3. Critical accounting judgements, estimates and assumptions (continued) 

Impairment of non-financial assets 
The group assesses impairment of non-financial assets at each reporting date by evaluating conditions specific to the 
group and to the particular asset that may lead to impairment. If an impairment trigger exists, the recoverable amount of 
the asset is determined. This involves fair value less costs of disposal or value-in-use calculations, which incorporate a 
number of key estimates and assumptions. 

Income tax 
The  group  is  subject  to  income  taxes  in  the  jurisdictions  in  which  it  operates.  Significant  judgement  is  required  in 
determining the provision for income tax. There are many transactions and calculations undertaken during the ordinary 
course of business for which the ultimate tax determination is uncertain. The group recognises liabilities for anticipated 
tax audit issues based on the group's current understanding of the tax law. Where the final tax outcome of these matters 
is different from the carrying amounts, such differences will impact the current and deferred tax provisions in the period 
in which such determination is made. 

Recovery of deferred tax assets 
Deferred tax assets are recognised for deductible temporary differences only if the group considers it is probable that 
future taxable amounts will be available to utilise those temporary differences and losses. 

Note 4. Operating segments 

Identification of reportable operating segments 
The group's operating segments are determined based on the internal reports that are reviewed and used by the Board 
of Directors (being the Chief Operating Decision Makers ('CODM')) in assessing performance and in determining the 
allocation of resources. 

The CODM reviews contribution by reportable segments, being geographical regions, to revenue and gross profit. The 
accounting  policies  adopted  for  internal  reporting  to  the  CODM  are  consistent  with  those  adopted  in  these  financial 
statements. 

The  group’s  operates  separate  websites  in  each  country  that  it  sells  goods  in.  Revenue  from  external  customers  is 
attributed to each country based on the activity on that countries website. Similar types of goods are sold in all segments. 
The group's operations are unaffected by seasonality. 

Intersegment transactions 
Intersegment transactions were made at market rates and are eliminated on consolidation. 

Segment assets and liabilities 
Assets  and  liabilities  are  managed  on  a  group  basis.  The  CODM  does  not  regularly  review  any  asset  or  liability 
information by segment and, accordingly there is no separate segment information. Refer to the balance sheet for group 
assets and liabilities. 

Major customers 
During the year ended 30 June 2015 there were no major customers (2014: none). A customer is considered major if its 
revenues are 10% or more of the group's revenue. 

38 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 4. Operating segments (continued) 

Operating segment information 

2015 

Revenue 
Sales to external customers 
Total revenue 

Gross Profit 
Other operating gains, net 
Selling and distribution expenses 
Administration expenses 
Finance income 
Finance costs 
Share of loss of joint venture  
Loss before income tax benefit 
Income tax benefit 
Loss after income tax benefit 

2014 

Revenue 
Sales to external customers 
Total revenue 

Gross Profit 
Other operating gains, net 
Selling and distribution expenses 
Administration expenses 
Finance income 
Finance costs 
Preference shares fair value loss 
Listing costs 
Contingent consideration fair value gain 
Loss before income tax benefit 
Income tax benefit 
Loss after income tax benefit 

  Australia and  
 New 
Zealand  
A$'000 

Asia 
A$'000 

  Rest of the 
world  
A$'000 

Total 
A$'000 

205,340   
205,340   

26,333   
26,333   

4,180   
4,180   

235,853  
235,853  

50,879   

3,472   

881   

55,232  
204  
(47,952) 
(28,969) 
195  
(58) 
(116) 
(21,464) 
3,675  
(17,789) 

  Australia and  
New  
Zealand 
A$'000 

Asia 
A$'000 

Total 
A$'000 

202,343   
202,343   

22,019   
22,019   

224,362  
224,362  

57,336   

3,084   

60,420  
535  
(36,497) 
(26,034) 
337  
(128) 
(51,263) 
(9,818) 
304  
(62,144) 
3,602  
(58,542) 

39 

 
 
 
 
 
 
 
  
  
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
  
  
 
 
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 5. Other operating gains/(loss), net 

Net foreign exchange loss 
Gain on business combination - bargain purchase 
Other income 

Other operating gains/(loss), net 

2015 
A$'000 

2014 
A$'000 

(205)  
-   
409   

204   

(479) 
932  
82  

535  

Refer to note 32 for further details on the gain on business combination - bargain purchase. 

Note 6. EBITDA reconciliation (earnings before interest, taxation, depreciation and amortisation) 

EBITDA reconciliation 
Loss before income tax 
Add: Non-controlling interest 
Less: Interest income 
Add: Interest expense 
Add: Depreciation and amortisation 

EBITDA 

2015 
A$'000 

2014 
A$'000 

(21,464)  
116   
(195)  
58   
3,434   

(62,144) 
-  
(337) 
128  
1,865  

(18,051)  

(60,488) 

Underlying EBITDA represents EBITDA adjusted for significant, unusual and other one-off items. 

Underlying EBITDA reconciliation 
EBITDA 
Loss on revaluation of preference shares 
Reorganisation and discontinued operations 
Advertising one off (TV and Print) 
Listing costs 
Loss on revaluation of long term incentive plan 
Acquisition and corporate reorganisation costs 
Gain on revaluation of contingent consideration 

Underlying EBITDA 

2015 

2014 

(18,051)  
-   
3,493   
3,216   
(356)  
519   
-   
-   

(60,488) 
51,263  
-  
-  
9,818  
4,888  
809  
(304) 

(11,179)  

5,986  

40 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 7. Expenses 

Loss before income tax includes the following specific expenses: 

Sales, distribution and administration expenses: 
Staff costs (note 8) 
Marketing expenses 
Occupancy costs 
Merchant and other professional fees 
Depreciation and amortisation 
Other administration costs 

Total sales, distribution and administration expenses 

Finance costs 
Interest and finance charges paid/payable 

Occupancy costs include: 
Minimum operating lease payments 

2015 
A$'000 

2014 
A$'000 

30,423   
27,001   
5,327   
5,534   
3,434   
5,202   

32,541  
15,019  
4,218  
5,251  
1,865  
3,637  

76,921   

62,531  

58   

128  

3,420   

2,541  

Cost of inventories recognised as an expense in 'cost of sales' in profit or loss 

139,676   

125,692  

Note 8. Staff costs 

Aggregate remuneration: 
Wages and salaries 
Social security costs 
Long term employee incentive plan 
Other staff costs and benefits 

Total staff costs 

The average monthly number of employees (including executive directors and those on a 
part-time basis) was: 
Sales and distribution 
Administration 

2015 
A$'000 

2014 
A$'000 

24,399   
1,803   
335   
3,886   

22,822  
1,488  
4,888  
3,343  

30,423   

32,541  

2015 

2014 

387   
172   

559   

360  
122  

482  

Details of directors’ remuneration and interests are provided in the audited section of the Directors’ remuneration report 
and should be regarded as part of these financial statements. 

41 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 9. Income tax benefit 

Income tax benefit 
Current tax 
Deferred tax - origination and reversal of temporary differences 
Adjustment recognised for prior periods 
Other adjustment 

Aggregate income tax benefit 

Deferred tax included in income tax benefit comprises: 
Increase in deferred tax assets (note 16) 

Numerical reconciliation of income tax benefit and tax at the statutory rate 
Loss before income tax benefit 

Tax at the statutory tax rate of 31.5% (2014: 19.6%) 

Tax effect amounts which are not deductible/(taxable) in calculating taxable income: 

Non-deductible expenses 
Tax incentive 
Revaluation of contingent consideration 
Preference share fair value 
Tax revaluation upon group restructure 

Adjustment recognised for prior periods 
Current year tax losses not recognised 
Difference in overseas tax rates 

Income tax benefit 

2015 
A$'000 

2014 
A$'000 

1,194   
(5,013)  
144   
-   

379  
(3,978) 
(153) 
150  

(3,675)  

(3,602) 

(5,013)  

(3,978) 

(21,464)  

(62,144) 

(6,761)  

(12,180) 

704   
-   
-   
-   
2,280   

(3,777)  
144   
48   
(90)  

142  
(73) 
(53) 
8,715  
-  

(3,449) 
(153) 
-  
-  

(3,675)  

(3,602) 

Tax at the statutory tax rate represents the effective rate of income tax across the jurisdictions in which each of the group 
entities are domiciled. 

The tax rates of the main jurisdictions are Australia 30% (2014: 30%), Singapore 17% (2014: 17%), New Zealand 28% 
(2014: 28%), United Kingdom 20% (2014: 20%) and United States 42.8% (2014: 23.84%). 

Note 10. Current assets - cash and cash equivalents 

Cash at bank 
Bank deposits at call 
Bank deposits - pledged 

Short term deposits - pledged 
These deposits are pledged in relation to merchant facilities for the group. Refer to note 20. 

2015 
A$'000 

2014 
A$'000 

39,853   
-   
-   

69,144  
8,000  
200  

39,853   

77,344  

42 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 11. Current assets - trade and other receivables 

Trade receivables 
Less: Provision for impairment of receivables 

Other receivables 
Sales tax receivable 

2015 
A$'000 

2014 
A$'000 

23,667   
(37)  
23,630   

-   
-   

2,051  
-  
2,051  

1,343  
423  

23,630   

3,817  

Trade receivables include uncleared cash receipts due from on-line customers which amounted to A$1,529,000 (2014: 
A$958,000). 

Impairment of receivables 
The group has recognised a loss of A$37,000 (2014: A$nil) in profit or loss in respect of impairment of receivables for 
the year ended 30 June 2015. 

The ageing of the impaired receivables provided for above are as follows: 

3 to 6 months overdue 

Movements in the provision for impairment of receivables are as follows: 

Additional provisions recognised 

2015 
A$'000 

2014 
A$'000 

37   

-  

2015 
A$'000 

2014 
A$'000 

37   

-  

Past due but not impaired 
Customers with balances past due but without  provision for impairment of receivables amount to A$203,000 as at 30 
June 2015 (A$nil as at 30 June 2014). 

The ageing of the past due but not impaired receivables are as follows: 

2015 
A$'000 

2014 
A$'000 

-  
3 to 6 months overdue 
The group did not consider a credit risk on the aggregate balances after reviewing credit terms of customers based on 
recent collection practices. 

203   

43 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 12. Current assets - inventories 

Goods for resale 
Obsolete and slow moving inventory provision 

Stock in transit  

2015 
A$'000 

2014 
A$'000 

16,252   
(343)  
15,909   

1,971   

13,668  
(865) 
12,803  

-  

17,880   

12,803  

Write-downs  of  inventories  to  net  realisable  value  recognised  as  an  expense  during  the  year  ended  30  June  2015 
amounted to A$904,000 (2014: A$341,000). This expense has been included in 'cost of sales' in profit or loss.  

Note 13. Current assets - other 

Prepayments 
Prepaid inventory 
Other deposits 
Other current assets 

2015 
A$'000 

2014 
A$'000 

432   
3,948   
316   
40   

340  
15,090  
547  
67  

4,736   

16,044  

Prepaid inventory relates to the costs of goods for resale that have been paid for by the group but not delivered to its 
distribution  centres  for  further  dispatch  to  the  customers  who  placed  the  orders  as  at  the  reporting  date.  The 
corresponding  cash  received  in  advance  from  customers  are  accounted  for  within  deferred  revenue  category  in  the 
balance sheet which includes the total amount of cash received for the goods not delivered to customers at the reporting 
date.  

Note 14. Non-current assets - property, plant and equipment 

Leasehold improvements - at cost 
Less: Accumulated depreciation 

Plant and equipment - at cost 
Less: Accumulated depreciation 

Fixtures and fittings - at cost 
Less: Accumulated depreciation 

Motor vehicles - at cost 
Less: Accumulated depreciation 

44 

2015 
A$'000 

2014 
A$'000 

942   
(563)  
379   

4,640   
(2,582)  
2,058   

836   
(456)  
380   

538   
(332)  
206   

794  
(341) 
453  

3,781  
(1,701) 
2,080  

813  
(307) 
506  

445  
(265) 
180  

3,023   

3,219  

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 14. Non-current assets - property, plant and equipment (continued) 

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set 
out below: 

  Leasehold    Plant and 
improvements   equipment    and fittings   
A$'000 

Fixtures 

A$'000 

A$'000 

Motor 
vehicles 
A$'000 

Total 
A$'000 

Balance at 1 July 2013 
Additions 
Disposals 
Exchange differences 
Depreciation expense 

Balance at 30 June 2014 
Additions 
Disposals 
Exchange differences 
Depreciation expense 

491   
163   
(30)  
(1)  
(170)  

453   
119   
-  
20   
(213)  

1,514   
1,335   
(54)  
(2)  
(713)  

2,080   
788   
(100)  
144   
(854)  

Balance at 30 June 2015 

379   

2,058   

Assets pledged as security 
Refer to note 20 for property, plant and equipment pledged as security. 

463   
254   
(94)  
(1)  
(116)  

506   
32   
(11)  
(13)  
(134)  

380   

211   
37   
(4)  
2   
(66)  

180   
94   
-  
(1)  
(67)  

206   

2,679  
1,789  
(182) 
(2) 
(1,065) 

3,219  
1,033  
(111) 
150  
(1,268) 

3,023  

Property, plant and equipment secured under finance leases 
Refer to note 30 for further information on property, plant and equipment secured under finance leases. 

Depreciation expense is included in the 'administration expenses' in profit or loss. 

Note 15. Non-current assets - intangibles 

2015 
A$'000 

2014 
A$'000 

16,849   

16,849  

2,294   
(765)  
1,529   

4,595   
(1,683)  
2,912   

3,084   
(857)  
2,227   

2,019  
-  
2,019  

2,819  
(709) 
2,110  

1,948  
(487) 
1,461  

23,517   

22,439  

Goodwill - at cost 

Customer relationships - at cost 
Less: Accumulated amortisation 

Software - at cost 
Less: Accumulated amortisation 

ERP system 
Less: Accumulated amortisation 

45 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 15. Non-current assets - intangibles (continued) 

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set 
out below: 

 Goodwill 
A$'000 

  Customer 
  relationships   Software 
A$'000 

A$'000 

ERP 
system 
A$'000 

Total 
A$'000 

Balance at 1 July 2013 
Additions 
Additions through business combinations 
(note 32) 
Amortisation expense 

Balance at 30 June 2014 
Additions 
Disposals 
Exchange differences 
Amortisation expense 

16,849   
-  

- 
-  

16,849   
-  
-  
-  
-  

-  
-  

2,019  
-  

2,019   
-  
-  
217   
(707)  

1,047   
1,512   

- 
(449)  

2,110   
1,761   
-  
11   
(970)  

1,511   
301   

- 
(351)  

1,461   
1,265   
(10)  
-  
(489)  

19,407  
1,813  

2,019  
(800) 

22,439  
3,026  
(10) 
228  
(2,166) 

Balance at 30 June 2015 

16,849   

1,529   

2,912   

2,227   

23,517  

Goodwill  is  allocated  to  the  group’s  cash-generating  units  ('CGUs')  identified  according  to  countries  of  operation  as 
follows: 

Australia 

2015 
A$'000 

2014 
A$'000 

16,849   

16,849  

The recoverable amount of the CGU was determined based on value-in-use. Cash flow projections used in the value-in-
use calculations  were based on  financial budgets approved by management covering a five  year period.  Cash flows 
beyond the five year period were extrapolated using the estimated growth rates stated below: 

46 

 
 
 
 
 
 
 
  
  
  
  
 
 
  
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 15. Non-current assets - intangibles (continued) 

Key assumptions used for value-in-use calculations: 

Budgeted gross margin 
Five year compound growth rate 
Long term growth rate 
Pre-tax discount rate 

2015 
% 

2014 
% 

28.0%   
7.0%   
2.0%   
9.0%   

28.0%  
12.0%  
2.0%  
9.0%  

These assumptions were used for the analysis of the  country based CGU. Management  determined budgeted gross 
margin based on expectations of market developments. The growth rates used were conservative based on industry 
forecasts. The discount rates used were pre-tax and reflected specific risk relating to the Australian business. 

Based on the assessment, no impairment charge is required. Management have performed a number of sensitivity tests 
on the above rates and note that there is no impairment indicators arising from this analysis. The recoverable amount 
exceeded the carrying amount by A$126,000,000. 

Amortisation expense is included in 'administration expenses' in profit or loss. 

Note 16. Non-current assets - deferred tax 

Deferred tax asset comprises temporary differences attributable to: 

Amounts recognised in profit or loss: 

Tax losses 
Accrued expenses 
Provisions 
Sundry 
Property, plant and equipment 
Intangibles 

Deferred tax asset 

Movements: 
Opening balance 
Credited to profit or loss (note 9) 
Additions through business combinations (note 32) 
Exchange gain/(loss) 

Closing balance 

2015 
A$'000 

2014 
A$'000 

8,863   
310   
807   
1,592   
(946)  
(306)  

2,306  
1,107  
631  
2,117  
(361) 
(404) 

10,320   

5,396  

5,396   
5,013   
-   
(89)  

1,822  
3,978  
(404) 
-  

10,320   

5,396  

Deferred income tax assets are recognised for tax losses, non-deductible accruals and provisions and capital allowances 
carried forward to the extent that realisation of the related tax benefits through future taxable profits is probable.  

47 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
  
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 17. Current liabilities - trade and other payables 

Trade payables 
Other payables and accruals 
Contingent consideration 
Sales tax payable 

Refer to note 25 for further information on financial instruments. 

Note 18. Current liabilities - borrowings 

Bank loans 
Finance lease liability 

2015 
A$'000 

2014 
A$'000 

23,838   
4,730   
-   
672   

19,626  
10,277  
215  
-  

29,240   

30,118  

2015 
A$'000 

2014 
A$'000 

1,098   
91   

1,390  
223  

1,189   

1,613  

Refer to note 20 for further information on assets pledged as security and financing arrangements. 

Refer to note 25 for further information on financial instruments. 

Note 19. Current liabilities - provisions 

Employee benefits provision 
Lease make good provision 
Gift voucher provision 
Sales returns provision 

2015 
A$'000 

2014 
A$'000 

823   
185   
710   
397   

3,593  
178  
517  
595  

2,115   

4,883  

Lease make good provision 
The provision represents the present value of the estimated costs to make good the premises leased by the group at the 
end of the respective lease terms. 

Gift voucher provision 
The provision represents the estimated costs to honour gift vouchers that are in circulation and not expired. 

Sales return provision 
The provision represents the costs for goods expected to be returned by customers. 

48 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 19. Current liabilities - provisions (continued) 

Movements in provisions 
Movements in each class of provision during the current financial year, other than employee benefits, are set out below: 

2015 

Carrying amount at the start of the year 
Additional provisions recognised 
Amounts used 
Foreign exchange differences 

Carrying amount at the end of the year 

Note 20. Non-current liabilities - borrowings 

Finance lease liability 

Refer to note 25 for further information on financial instruments. 

Total secured liabilities 
The total secured liabilities (current and non-current) are as follows: 

Bank loans 
Finance lease liability 

  Lease make 
good 

  provision 
A$'000 

Gift vouchers 
  provision 
A$'000 

Sales returns 
  provision 
A$'000 

178   
-  
-  
7   

185   

517   
710   
(517)  
-  

710   

595  
397  
(595) 
- 

397  

2015 
A$'000 

2014 
A$'000 

64   

262  

2015 
A$'000 

2014 
A$'000 

1,098   
155   

1,390  
485  

1,253   

1,875  

The group has a A$7,174,000 (2014: A$5,274,000) borrowing facility with Australia and New Zealand Banking Group 
Limited  ('ANZ')  which  is  secured  by  a  Corporate  Guarantee  and  Indemnity.  It  is  required  to  comply  with  three  main 
covenants in relation to this facility:  

  Borrowings base ratio, being the ratio of aggregate facilities to current assets (stock, debtors and cash), must not 
exceed 65%. The group is in compliance with the covenant as of the reporting date and its strategy is to maintain 
borrowing base ratios well below the 65% requirement; 

 

Interest cover ratio, being the ratio of earnings before interest and tax (before abnormal and non-recurring items) 
over the interest expense, must exceed 3:1 on a quarterly basis. The group is in compliance with the covenant as of 
the reporting date and its strategy is to maintain interest cover ratios well above the 3:1 requirement; and 

  Distributions to shareholders must not be made without the written consent of ANZ. The group is in compliance with 

the covenant as of the reporting date and at the date these financial statements were authorised for issue. 

The group has a GBP £3,000,000 (2014: £Nil) borrowing facility with Hong Kong and Shanghai Banking Corporation Plc 
('HSBC') which is secured by a Corporate Guarantee. 

49 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
(cid:13)
(cid:13)
   
 
 
 
 
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 20. Non-current liabilities - borrowings (continued) 

Assets pledged as security 
All bank borrowings of the group are secured by a Corporate Guarantee and Indemnity. Average interest rate incurred 
on these bank borrowings was 2.1% (2014: 2.9%). The borrowings are expected to be repaid within 90 days. 

The lease liabilities are effectively secured as the rights to the leased assets, recognised in the balance sheet, revert to 
the lessor in the event of default. 

The carrying amounts of assets pledged as security for current and non-current borrowings are: 

2015 
A$'000 

2014 
A$'000 

-   
-   

-   

200  
485  

685  

2015 
A$'000 

2014 
A$'000 

5,914   
63   
2,053   
5,930   
13,960   

1,098   
31   
-   
3,705   
4,834   

4,816   
32   
2,053   
2,225   
9,126   

1,909  
930  
-  
5,194  
8,033  

1,390  
874  
-  
2,283  
4,547  

519  
56  
-  
2,911  
3,486  

2015 
A$'000 

2014 
A$'000 

328   

2,966  

Cash and cash equivalents 
Plant and equipment 

Financing arrangements 
Unrestricted access was available at the reporting date to the following lines of credit: 

Total facilities 

Bank loans and overdrafts 
Bank guarantees 
Letters of credit 
Interchangable facilities 

Used at the reporting date 

Bank loans and overdrafts 
Bank guarantees 
Letters of credit 
Interchangable facilities 

Unused at the reporting date 
Bank loans and overdrafts 
Bank guarantees 
Letters of credit 
Interchangable facilities 

Note 21. Non-current liabilities - provisions 

Employee benefits provision 

Long term incentive plan 
Refer to note 36 for details on the long term incentive plan. 

50 

 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 22. Equity - share capital 

2015 
Shares 

2014 
Shares 

2015 
A$'000 

2014 
A$'000 

Ordinary shares £nil each - issued and fully paid 

  150,647,610    150,647,610   

-   

-  

Authorised share capital 
200,000,000 (2014: 200,000,000) ordinary shares of £nil each. The share capital was converted from £1 per share to 
£nil per share at a general meeting on 23 May 2014, effective from 28 May 2014.no par value at a general meeting on 
23 May 2014, effective from 28 May 2014. 

Capital reconstruction - group reorganisation (comparative period) 
MySale Group Plc ('MySale') was incorporated on 28 April 2014 and was admitted to the Alternative Investment Market 
(‘AIM’) on 16 June 2014. Prior to AIM admission, the group undertook a reorganisation such that MySale was established 
as APAC Sale Group Pte. Ltd.’s ('APAC') parent/holding entity. MySale determined that the acquisition of APAC did not 
represent a business combination as defined by IFRS 3 'Business Combinations'. The appropriate accounting treatment 
for recognising the new group structure had been determined on the basis that the transaction was a form of capital 
reconstruction  and group reorganisation. The capital reconstruction  had been accounted for using the principles of a 
reverse acquisition by APAC of MySale. 

As  a  result,  the  financial  statements  of  MySale  Group  Plc  have  been  prepared  as  a  continuation  of  the  financial 
statements of the accounting acquirer, APAC. Refer to basis of preparation in note 2. The number of shares on issue 
shown reflects those of MySale after the reconstruction. 

On 27 May 2014, the company issued 132,948,495 ordinary shares of £1 nominal value. On 28 May 2014 these shares 
were converted into ordinary shares of £nil nominal value, on a share-for-share exchange. 

Movements in ordinary share capital - issued and fully paid 

Details 

 Date 

Shares 

A$'000 

Balance 
Shares issued on capital reorganisation  
Conversion of ordinary shares 
Share issued at AIM admission 

 1 July 2013 
 27 May 2014 
 28 May 2014 
 16 June 2014 

-  
  132,948,495   
-  
  17,699,115   

11,205  
227,954  
(239,159) 
- 

Balance 

Balance 

 30 June 2014 

  150,647,610   

 30 June 2015 

  150,647,610   

- 

- 

Movements in share premium account: 

Details 

 Date 

A$'000 

Balance 
Conversion of ordinary shares 
Capital received on AIM admission 
Transaction costs arising on AIM admission 

Balance 

Balance 

 1 July 2013 
 28 May 2014 
 16 June 2014 
 16 June 2014 

 30 June 2014 

 30 June 2015 

- 
239,159  
72,267  
(5,063) 

306,363  

306,363  

Ordinary shares 
Ordinary  shares  entitle  the  holder  to  participate  in  dividends  and  the  proceeds  on  the  winding  up  of  the  company  in 
proportion to the number of and amounts paid on the shares held.  

51 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
  
  
 
 
 
  
 
 
 
 
 
 
 
  
 
  
 
 
  
 
  
 
  
  
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 22. Equity - share capital (continued) 

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each 
share shall have one vote. 

Capital risk management 
The group’s objectives when managing capital is to safeguard the group’s ability to continue as a going concern, so that 
it can continue to provide returns for shareholders and benefits for other stakeholders and to maintain an optimal capital 
structure  to  reduce  the  cost  of  capital.  It  is  the  group’s  strategy  to  maintain  borrowing  base  ratio  well  below  65% 
requirement in order to comply with the borrowing facility covenants. Refer to note 20. 

In order to maintain or adjust the capital structure, the group may adjust the amount of dividends paid to shareholders, 
return capital to shareholders, issue new shares or sell assets to reduce debt. 

Note 23. Equity - other reserves 

Foreign currency reserve 
Hedging reserve - cash flow hedges 
Share-based payments reserve 
Capital reorganisation reserve 

2015 
A$'000 

2014 
A$'000 

6,099   
21   
3,705   
(132,756)  

(120) 
(719) 
-  
(132,756) 

(122,931)  

(133,595) 

Foreign currency reserve 
The reserve  is used to recognise exchange differences arising from translation  of the financial statements of foreign 
operations to Australian dollars. 

Hedging reserve - cash flow hedges 
The reserve is used to recognise the effective portion of the gain or loss of cash flow hedge instruments that is determined 
to be an effective hedge. 

Share-based payments reserve 
The  reserve  is  used  to  recognise  the  value  of  equity  benefits  provided  to  employees  and  directors  as  part  of  their 
remuneration, and other parties as part of their compensation for services. 

Capital reorganisation reserve 
As explained in note 2, the consolidated MySale Group is a continuation of the existing APAC Group. MySale Group Plc 
has therefore recorded the net assets of APAC Group at their historic carrying value at the date of acquisition as a capital 
reorganisation reserve in equity. The excess of purchase price over the shareholding acquired of A$132,756,000 has 
not been capitalised but deducted from equity. 

52 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 23. Equity - other reserves (continued) 

Movements in reserves 
Movements in each class of reserve during the current and previous financial year are set out below: 

 Foreign 
 currency 
A$'000 

  Hedging 
A$'000 

   Share-based  
  payments 

A$'000 

Capital 
 reorganisation 
A$'000 

Balance at 1 July 2013 
Foreign currency translation 
Cash flow hedge 
Capital reorganisation  

Balance at 30 June 2014 
Foreign currency translation 
Cash flow hedge 
Share-based payments 

Balance at 30 June 2015 

Note 24. Equity - dividends 

(732)  
612   
-  
-  

(120)  
6,219   
-  
-  

6,099   

-  
-  
(719)  
-  

(719)  
-  
740   
-  

-  
-  
-  
-  

-  
-  
-  
3,705   

-  
-  
-  
(132,756)  

(132,756)  
-  
-  
-  

Total 
A$'000 

(732) 
612  
(719) 
(132,756) 

(133,595) 
6,219  
740  
3,705  

21   

3,705   

(132,756)  

(122,931) 

There were no dividends paid, recommended or declared during the current or previous financial year. 

Note 25. Financial instruments 

Financial risk management objectives 
The group’s activities expose it to market risk (including foreign currency risk and interest rate risk), credit risk and liquidity 
risk. The group’s overall risk management strategy seeks to minimise any adverse effects from the unpredictability of 
financial markets on the group’s financial performance. The group uses financial instruments such as currency forwards 
to hedge certain financial risk exposures. 

The Board of Directors (the 'Board') is responsible for setting the objectives and underlying principles of financial risk 
management for the group. 

Financial risk management is carried out by the executive directors and the executive management team in accordance 
with the policies set by the Board. They identify, evaluate and hedge financial risks in close co-operation with the group’s 
operating units. Regular reports are circulated and reviewed by executive directors. 

Market risk 

Foreign currency risk 
The company is incorporated in Jersey and the group operates from Australia with operations in New Zealand, USA and 
Asia (including Malaysia, Thailand and Singapore). Entities in the group regularly transact in currencies other than their 
respective  functional  currencies  ('foreign  currencies').  The  group  purchases  products  in  these  countries  and  other 
European Union countries. 

Currency risk arises within entities in the group when transactions are denominated in foreign currencies. To manage 
the  currency  risk,  the  executive  management  team  manages  the  overall  currency  exposure  mainly  by  entering  into 
currency forwards with banks. 

53 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
  
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 25. Financial instruments (continued) 

The carrying amount of the group's foreign currency denominated financial assets and financial liabilities at the reporting 
date were as follows: 

US dollars 
Euros 
Pound sterling 
New Zealand dollars 
Singapore dollars 
Malaysian ringgit 
Thai baht 
Others 

Assets 

Liabilities 

2015 
A$'000 

2014 
A$'000 

2015 
A$'000 

2014 
A$'000 

2,556   
6,111   
34,903   
3,849   
2,343   
1,280   
417   
-  

494   
776   
65,518   
369   
765   
96   
575   
-  

3,691   
2,499   
3,791   
605   
103   
23   
2   
7   

4,062  
2,791  
4,857  
814  
300  
108  
- 
- 

51,459   

68,593   

10,721   

12,932  

The group had net assets denominated in foreign currencies of A$40,738,000 as at 30 June 2015 (2014: A$55,661,000). 
Based on this exposure, had the Australian dollar weakened by 10% / strengthened by 10% (2014: weakened by 10% / 
strengthened by 10%) against these foreign currencies with all other variables held constant, the group's loss before tax 
for the year would have been A$4,073,000 lower / higher (2014: A$5,566,000 lower / higher). The percentage change is 
the expected overall volatility of the significant currencies, which is based on management’s assessment of reasonable 
possible fluctuations taking into consideration movements over the last 6 months each year and the spot rate at each 
reporting date. The actual foreign exchange loss for the year ended 30 June 2015 was A$205,000 (2014: A$479,000). 

Price risk 
The group is not exposed to any significant price risk. 

Cash flow and fair value interest rate risk 
Cash flow interest rate risk is the risk that the future cash flows of a financial instrument will fluctuate because of changes 
in market interest rates. Fair value interest rate risk is the risk that the fair value of a financial instrument will fluctuate 
due to changes in market interest rates. 

The group is not exposed to any significant cash flow interest rate risks arising mainly from interest bearing deposits. 

Credit risk 
Credit risk refers to the risk that counterparty will default on its contractual obligations resulting in financial loss to the 
group. The major classes of financial assets of the group are bank deposits. For bank deposits, the group adopts the 
policy of dealing only with high credit quality financial institutions and major banks. As the principal business of the group 
is online cash sale, trade receivables from wholesale business are relatively immaterial and the group adopts the policy 
of dealing with customers of appropriate credit history. 

The group’s maximum exposures to credit risk at the end of the reporting period in relation to each class of recognised 
financial assets is the carrying amount of those assets as indicated in the balance sheet. 

Concentration of credit risk 
There are no significant concentrations of credit risk within the group. The credit risk on liquid funds is limited as the 
counterparties are banks with high credit ratings. 

Credit risk is managed by limiting the amount of credit exposure to any single counter-party for cash deposits. 

Liquidity risk 
The  group  manages  liquidity  risk  by  maintaining  adequate  cash  reserves  and  available  borrowing  facilities  by 
continuously  monitoring  actual  and  forecast  cash  flows  and  matching  the  maturity  profiles  of  financial  assets  and 
liabilities. 

54 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
  
  
  
  
  
  
  
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 25. Financial instruments (continued) 

Unused borrowing facilities at the reporting date: 

Bank loans and overdrafts 
Bank guarantees 
Letters of credit 
Interchangable facilities 

2015 
A$'000 

2014 
A$'000 

4,816   
32   
2,053   
2,225   
9,126   

519  
56  
-  
2,911  
3,486  

Remaining contractual maturities 
Trade  payables  and  other  financial  liabilities  mainly  arise  from  the  financing  of  assets  used  in  the  group's  ongoing 
operations such as plant and equipment and investments in working capital. These assets are considered in the group's 
overall liquidity risk. 

The following tables detail the group's remaining contractual maturity for its financial instrument liabilities. The tables 
have been drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date on which the 
financial liabilities are required to be paid. The tables include both interest and principal cash flows disclosed as remaining 
contractual maturities and therefore these totals may differ from their carrying amount in the balance sheet. 

2015 

Non-derivatives 
Non-interest bearing 
Trade and other payables 
Sales tax payable 

Interest-bearing - variable 
Bank loans 
Lease liability 
Total non-derivatives 

2014 

Non-derivatives 
Non-interest bearing 
Trade and other payables 
Contingent consideration 

Interest-bearing - variable 
Bank loans 
Lease liability 
Total non-derivatives 

Derivatives 
Forward foreign exchange contracts inflow 
Forward foreign exchange contracts outflow 
Total derivatives 

  Weighted 
average 
interest rate 
% 

1 year or less 
A$'000 

Between 1 
and 5 years 
A$'000 

  Remaining 
contractual 
maturities 
A$'000 

Over 5 years 
A$'000 

-%  
-%  

29,173   
672   

2.11%   
8.00%   

1,189   
94   
31,128   

-  
-  

-  
72   
72   

-  
-  

-  
-  
-  

29,173  
672  

1,189  
166  
31,200  

  Weighted 
average 
interest rate 
% 

1 year or less 
A$'000 

Between 1 
and 5 years 
A$'000 

  Remaining 
contractual 
maturities 
A$'000 

Over 5 years 
A$'000 

-%  
-%  

29,903   
215   

2.90%   
8.00%   

-%  
-%  

1,408   
243   
31,769   

5   
(710)  
(705)  

-  
-  

-  
264   
264   

-  
-  
-  

-  
-  

-  
-  
-  

-  
-  
-  

29,903  
215  

1,408  
507  
32,033  

5  
(710) 
(705) 

The cash flows in the maturity analysis above are not expected to occur significantly earlier than contractually disclosed 
above. 

55 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
  
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 26. Fair value measurement 

Fair value hierarchy 
The  following  tables  detail  the  group's  assets  and  liabilities,  measured  or  disclosed  at  fair  value,  using  a  three  level 
hierarchy, based on the lowest level of input that is significant to the entire fair value measurement, being: 
Level 1: Quoted prices (unadjusted) in active markets for identical assets or liabilities that the entity can access at the 
measurement date 
Level 2: Inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly 
(as prices) or indirectly (derived from prices) 
Level 3: Inputs for the asset or liability that are not based on observable market data (unobservable inputs) 

2015 

Assets 
Derivative financial instruments 
Total assets 

2014 

Liabilities 
Contingent consideration 
Derivative financial instruments 
Total liabilities 

Level 1 
A$'000 

Level 2 
A$'000 

Level 3 
A$'000 

Total 
A$'000 

Level 1 
A$'000 

-  
-  

-  
-  
-  

22   
22   

-  
-  

22  
22  

Level 2 
A$'000 

Level 3 
A$'000 

Total 
A$'000 

-  
705   
705   

215   
-  
215   

215  
705  
920  

There were no transfers between levels during the financial year. 

Unless otherwise stated, the carrying amounts of financial instruments reflect their fair value. The carrying amounts of 
trade receivables and trade payables are assumed to approximate their fair values due to their short-term nature. The 
fair value  of financial liabilities is estimated by discounting the remaining contractual maturities at the current market 
interest rate that is available for similar financial instruments. Also, there is no material difference between the fair value 
of cash and cash equivalents and the carrying amounts. 

Valuation techniques for fair value measurements categorised within level 2 and level 3 
The fair value of the derivative financial instruments, being forward exchange contracts, are determined using quoted 
forward exchange rates at the reporting date. These instruments are included in Level 2. 

The fair value of financial instruments classified as level 3 is determined by the use of valuation models. These include 
discounted cash flow analysis or the use of observable inputs that require significant adjustments based on unobservable 
inputs. 

Level 3 assets and liabilities 
Movements in level 3 assets and liabilities during the current and previous financial year are set out below: 

Balance at 1 July 2013 
Additions 
Settled 

Balance at 30 June 2014 
Settled 

Balance at 30 June 2015 

  Contingent   
  consideration  
A$'000 

Total 
A$'000 

304   
215   
(304)  

215   
(215)  

-  

304  
215  
(304) 

215  
(215) 

-  

Changing one or more inputs would not significantly change the fair value of level 3 financial instruments. 

56 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 27. Key management personnel disclosures 

Compensation 
The aggregate compensation made to directors and other members of key management personnel of the group is set 
out below: 

Short-term employee benefits 
Post-employment benefits 

2015 
A$ 

2014 
A$ 

1,574   
121   

2,019  
107  

1,695   

2,126  

Key management includes directors (executives and non-executives) and key heads of departments. 

During the financial year ended 30 June 2015 22,636 (2014: 1,078,584) performance rights were granted to members 
of key management personnel under share-based payments plans operated by the group as disclosed in note 36. 

Note 28. Remuneration of auditors 

Services provided by the company's auditors and network firms 
During the year the company (including its overseas subsidiaries) obtained the following services from the company's 
auditors at costs as detailed below: 

2015 
A$'000 

2014 
A$'000 

Fees payable to the company's auditor and its associates for the audit of the consolidated 
financial statements 
Fees payable to the company's auditor and its associates for other services:                                                                                       
- the audit of the company's subsidiaries 
- audit related assurance services 
- non-audit services (of which A$1,038,000 relates to IPO related services in 2014) 
- tax advisory services (of which A$331,000 relates to IPO related services in 2014) 

392  
310  
1,038  
423  

273  
159   
54   
234   

245  

147  

965   

2,310  

Note 29. Contingent liabilities 

The  group  issued  a  bank  guarantee  through  its  banker,  ANZ  Bank  Limited  ('ANZ'),  in  respect  of  lease  obligations 
amounting  to  A$874,000  (2014:  A$874,000).  The  group  also  issued  a  bank  guarantee  through  ANZ  in  respect  of  a 
merchant fee agreement deposit amounting to USD$2,100,000 (2014: USD$2,100,000). 

The group also issued a bank guarantee through its banker ANZ Bank New Zealand Limited, in respect of customs and 
duties obligations amounting to NZ$100,000 (2014: NZ$60,000) and lease obligations to NZ$34,000. 

57 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 30. Commitments 

Lease commitments - operating 
Committed at the reporting date but not recognised as liabilities, payable: 
Within one year 
One to five years 

Lease commitments - finance 
Committed at the reporting date and recognised as liabilities, payable: 
Within one year 
One to five years 

Total commitment 
Less: Future finance charges 

Net commitment recognised as liabilities 

Representing: 
Finance lease liability - current (note 18) 
Finance lease liability - non-current (note 20) 

Sub-lease receivable - operating 
Committed at the reporting date but not recognised as assets, receivables: 
Within one year 
One to five years 

2015 
A$'000 

2014 
A$'000 

3,972   
3,094   

2,677  
3,283  

7,066   

5,960  

94   
72   

166   
(11)  

155   

91   
64   

155   

742   
1,048   

1,790   

243  
264  

507  
(22) 

485  

223  
262  

485  

-  
-  

-  

The  group  leases  office  space,  land  and  buildings  and  warehouses  from  non-related  parties  under  non-cancellable 
operating lease agreements. The leases have varying terms, escalation clauses and renewal rights. 

The group leases certain plant and equipment, and motor vehicles from non-related parties under finance leases. The 
lease agreements do not have renewal clauses but provide the  group  with  options to purchase the  leased  assets at 
nominal values at the end of the lease term. 

Included in additions are plant and  equipment and motor  vehicles acquired under finance leases amounting to A$nil 
(2014: A$nil) and A$nil (2014: A$40,000) respectively. 

The  carrying  amounts  of  plant  and  equipment  and  motor  vehicles  held  under  finance  leases  are  A$102,000  (2014: 
A$344,000) and A$74,000 (2014: A$141,000) respectively at the reporting date. 

The company also subleases some of its office and warehouse space to related and non-related parties. The subleases 
have varying terms and expiry dates.  

Note 31. Related party transactions 

Parent entity 
MySale Group Plc is the parent company of the group. 

Subsidiaries 
Interests in subsidiaries are set out in note 33. 

58 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
  
 
  
 
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 31. Related party transactions (continued) 

Joint ventures 
Interests in joint ventures are set out in note 34. 

Key management personnel 
Disclosures relating to key management personnel are set out in note 27. 

Transactions with related parties 
The following transactions occurred with related parties: 

Sale of goods and services: 
Sale of goods to other related party (Arcadia and Sports Direct) 
Sale of freight services to other related party 

Payment for goods and services: 
Purchase of goods from other related party 

2015 
A$ 

2014 
A$ 

5,236,496   
1,299,867   

2,032,419   

-  
-  

-  

Receivable from and payable to related parties 
The following balances are outstanding at the reporting date in relation to transactions with related parties: 

Current receivables: 
Trade receivables from joint venture 
Trade receivables from other related party 

Current payables: 
Trade payables to other related party 

2015 
A$ 

2014 
A$ 

-   
6,674,062   

462,000  
-  

1,739,631   

-  

Loans to/from related parties 
There were no loans to or from related parties at the current and previous reporting date. 

Terms and conditions 
All transactions were made on normal commercial terms and conditions and at market rates. 

Note 32. Business combinations 

Summary of business combinations (comparative period) 
The group acquired the following subsidiaries and businesses during the financial year ended 30 June 2014: 

Cocosa Lifestyle Limited 
On 23 May 2014 the group acquired 100% of the ordinary share capital of Cocosa Lifestyle Limited ('Cocosa'), a UK 
registered members-only flash sale website selling luxury products on line, from a related party. This acquisition added 
another website to the group, targeted at the UK market. The acquisition of Cocosa resulted in a bargain purchase of 
A$932,000 as presented within other operating gains/(loss) in profit or loss. The bargain purchase was due to: 
- the acquisition included a membership database of 761,000 members including their key details and email addresses; 
- the group has a substantial amount of data to accurately calculate the cost of acquiring members through their global  
  operations; 
- the group has sufficient data to accurately evaluate the buying history of each of the members; and 
- Cocosa was acquired for a nominal amount of A$1. 

59 

 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
 
 
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 32. Business combinations (continued) 

Chic Global Limited 
On 20 May 2014 Ozsale Pty Ltd acquired 50% of the ordinary share capital of Chic Global Limited for GBP50, which 
was owned 50:50 between Jamie Jackson (director) and a third party. Chic Global Limited was dormant in the period 
ended 30 June 2014 and from July commenced selling fast fashion targeting 18 to 25 year olds on MySale flash sites. 
Non-controlling interest of 50% was recognised using the proportional consolidation value. 

Simply Send It Pty Limited 
On 14 May 2014 the group acquired a 51% interest in Simply Send It Pty Limited for a consideration of A$51 from a 
related party. The acquired business contributed revenues of A$nil and loss after tax of A$5,000 to the group for the 
period  from  14  May  2014  to  30  June  2014.  Non-controlling  interest  of  49%  was  recognised  using  the  proportional 
consolidation value. 

Details of the acquisitions, in aggregate, is as follows: 

Cash and cash equivalents 
Trade and other receivables 
Inventories 
Customer relationships 
Trade payables 
Other payables 
Deferred tax liability 
Other loans 

Net assets acquired 
Discount on acquisition 

Acquisition-date fair value of the total consideration transferred 

Cash used to acquire business, net of cash acquired: 
Acquisition-date fair value of the total consideration transferred 
Less: cash and cash equivalents 

Net cash received 

  Fair value 

A$'000 

488  
16  
76  
2,019  
(632) 
(88) 
(404) 
(542) 

933  
(932) 

1  

2015 
A$'000 

2014 
A$'000 

-   
-   

-   

1  
(488) 

(487) 

Invite to Buy 
On 12 September 2014, the group acquired 60% of the ordinary share capital of Handelsselskabet af 1. September 2008 
Aps,  a  company  located  in  Denmark.  The  Company  operates  a  Danish  members-only  online  Flash  Sale  site  called 
Invitetobuy.dk. Handelsselskabet af 1. September 2008 Aps is deemed to be a jointly controlled operation of the group. 
Although the group has a larger share of the ownership and voting rights, there is equal control over the operational and 
strategic direction of the business. Total investment of A$250,000 has been accounted for using the equity method. 

60 

 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 33. Interests in subsidiaries 

The  consolidated  financial  statements  incorporate  the  assets,  liabilities  and  results  of  the  following  subsidiaries  in 
accordance with the accounting policy described in note 2: 

 Principal place of 
business / 
 Country of 
 incorporation 

 Principal 
 activities 

Name 

Parent 

  Ownership 
interest 
2015 
% 

  Ownership 
interest 
2014 
% 

Non-controlling interest 
  Ownership 
interest 
2014 
% 

  Ownership 
interest 
2015 
% 

 Italy 

 Australia 

 Singapore 

 New Zealand 

 United Kingdom 

 United States of 
America 
 United Kingdom 

APAC Sale Group 
Pte. Ltd. 
APAC Sale Italy 
s.r.l 
APAC Sales 
Group, Inc. 
APAC UK 
Procurement Co 
Limited 
APACSale Limited   United Kingdom 
BuyInvite Pty 
Limited 
Cocosa Lifestyle 
Limited 
NZ Sale Limited 
Ozsale Pty Limited   Australia 
 Malaysia 
Ozsale Sdn. Bhd. 
 Singapore 
Private Sale Asia 
Pacific Pte Ltd 
Simply Sent It Pty 
Limited 
Singsale Pte. Ltd. 
APAC France 
SARL 
Brand Search Pty 
Limited 
Chic Global Limited  United Kingdom 
BuyInvite NZ Pty 
Limited 
Click Frenzy 
Australia Pty Ltd 
NZ Wine Limited 
My Trade Ltd  
MySale Group 
Limited 
Handelsselskabet 

 New Zealand 
 United Kingdom 
 Hong Kong 

 Singapore 
 France 

 Denmark 

 Australia 

 Australia 

 Australia 

 Australia 

 Trading company 

 Trading company 

 Trading company 

 Trading company 

 Trading company 
 Trading company 

 Trading company 

 Trading company 
 Trading company 
 Trading company 
 Trading company 

 Trading company 

 Trading company 
 Dormant 

 Trading company 

 Trading company 
 Dormant 

 Dormant 

 Dormant 
 Dormant 
 Dormant 

 Trading company 

100.00%  

100.00%  

100.00%  

100.00%  

100.00%  

100.00%  

100.00%  
100.00%   

100.00%  
100.00%   

100.00%  

100.00%  

100.00%  
100.00%   
100.00%   
100.00%   

100.00%  
100.00%   
100.00%   
100.00%   

100.00%  

100.00%  

-% 

-% 

-% 

-% 
-%  

-% 

-% 
-%  
-%  
-%  

-% 

-% 

-% 

-% 

-% 
-% 

-% 

-% 
-% 
-% 
-% 

-% 

51.00%  
100.00%   

51.00%  
100.00%   

49.00%  
-%  

49.00%  
-% 

100.00%  

100.00%  

-% 

-% 

100.00%  
50.00%   

100.00%  
50.00%   

-% 
50.00%   

-% 
50.00%  

100.00%  

100.00%  

100.00%  
100.00%   
-%  

100.00%  
100.00%   
100.00%   

100.00%  
60.00%   

-% 
-%  

-% 
40.00%   

-% 

-% 
-%  
-%  

-% 

-% 
-% 
-% 

-% 
-% 

Summarised financial information for subsidiaries that have non-controlling interests, has not been provided as they are 
not material to the group. 

Note 34. Interests in joint ventures 

Name 

Thaisale.co.th Limited 
Invite to Buy 

 Principal place of business / 
 Country of incorporation 

 Thailand 
 Denmark 

61 

Ownership interest 
2014 
2015 
% 
% 

49.00%   
60.00%   

49.00%  
-% 

 
 
 
 
 
 
 
  
  
  
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 34. Interests in joint ventures (continued) 

Thaisale.co.th Limited 
Thaisale.co.th Limited is deemed to be a jointly controlled operation of the group as the appointment of its directors and 
the allocation of voting rights for key business decisions require the unanimous approval of its venturers. This investment 
has been accounted for using the equity method after initially being recognised at cost. 

Invite to Buy 
Invite to Buy is deemed to be a jointly controlled operation of the company as the appointment of its directors and the 
allocation of voting rights for key business decisions require the unanimous approval of its venturers. This investment 
has been accounted for using the equity method after initially being recognised at cost. 

Summarised financial information 

Summarised balance sheet 
Current assets 
Non-current assets 

Total assets 

Current liabilities 
Non-current liabilities 

Total liabilities 

Net liabilities 

Summarised statement of profit or loss and other comprehensive income 
Revenue 
Expenses 

Loss before income tax 

Other comprehensive income 

Total comprehensive income 

  Invite to Buy   Thaisale  

  Thaisale 

2015 
A$'000 

2015 
A$'000 

2014 
A$'000 

61   
91   

152   

198   
51   

249   

121   
23   

144   

1,182   
-  

1,182   

175  
42  

217  

935  
- 

935  

(97)  

(1,038)  

(718) 

352   
(546)  

(194)  

-  

1,360   
(1,551)  

1,855  
(2,530) 

(191)  

(675) 

-  

- 

(194)  

(191)  

(675) 

The group has not recognised the entire share of its losses of its Thaisale co.th Limited joint venture interest amounting 
to A$94,000 (2014: A$331,000) because the group's cumulative share of losses exceeds its interest in that entity and 
the group has no obligation in respect of those losses. The cumulative unrecognised losses with respect to this entity 
amount to A$492,000 (2014: A$398,000) at the reporting date. 

The  group  has  recognised  the  entire  share  of  its  losses  of  its  Invite  to  Buy.dk  joint  venture  interest  amounting  to 
A$116,000 (2014: A$nil) using the equity method.  

Note 35. Earnings per share 

Loss after income tax attributable to the owners of MySale Group Plc 

(17,789)  

(58,542) 

2015 
A$'000 

2014 
A$'000 

62 

 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
  
  
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 35. Earnings per share (continued) 

Weighted average number of ordinary shares used in calculating basic earnings per 
share 

150,647,610  

100,448,603  

Weighted average number of ordinary shares used in calculating diluted earnings per 
share 

150,647,610  

100,448,603  

  Number 

Number 

Basic earnings per share 
Diluted earnings per share 

Cents 

Cents 

(11.81)  
(11.81)  

(58.28) 
(58.28) 

795,541 (2014: 1,247,262) employee long term incentives have been excluded from the 2015 (2014) diluted earnings 
calculation as they are anti-dilutive for the period. 

Note 36. Share-based payments 

During the year the Long Term Incentive Plan (the ‘LTIP’) previously approved by APAC shareholders in 2012 and which 
expired at the date of AIM admission on 16 June 2014, was settled in July 2015.  

A number of employees were offered the opportunity to defer the payment of their cash bonus owing under the LTIP and 
to take it in the form of a conditional ‘right’ to free ordinary shares under the Executive Incentive Plan (EIP).  The award 
converted  the  cash  due  to  them  into  ordinary  shares  at  the  Placing  Price  of  GBP2.26  with  a  maximum  A$75,000 
enhancement  if  they  defer  100%  of  the  entitlement.  Total  ordinary  shares  applicable  to  the  conditional  award  was 
684,042 with a vest date of 16 June 2015 and no performance conditions but was subject to continued employment. As 
at 16 June 2015, all of the employees who agreed to deferral of their entitlement met the continued employment condition 
and the share right awards vested. 

The company also established two new employee share plans prior to the AIM admission;  (1) the Executive Incentive 
Plan (‘EIP’) and (2) the Loan Share Plan (‘LSP’). In accordance with the terms of each plan, 50% of the award to eligible 
employees  will  vest  two  years  and  the  balance  three  years  after  grant  date.  Vesting  is  subject  to  the  Remuneration 
Committee  being  satisfied  that  the  underlying  performance  of  the  group  justifies  vesting.  In  determining  this,  the 
Remuneration Committee will have regard to revenue and Earnings Before Interest, Tax, Depreciation and Amortisation 
(‘EBITDA’) included in the company’s internal forecasts as at the date of allocation. 

The current equity award pursuant to the EIP and LSP is not deemed to be achieving its intended objective, and as such 
The Board and all of its participants, excluding Carl Jackson, have mutually agreed to the cancellation of share awards 
granted on 28  May  2014.  At 30 June 2015 there are 795,541 shares granted under the LSP. The Board is currently 
reviewing its long term incentive plans and if grants are made previous participants may be eligible for future grants. 

Set out below are summaries of share and options granted under the plans for directors and employees: 

2015 

Grant date 

 Expiry date 

price 

  Exercise  

  Balance at    
the start of    
the year 

  Granted 

  Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

  Exercised 

28/05/2014 
28/05/2014 
28/05/2014 
22/09/2014 
22/09/2014 

 16/06/2015 * 
 16/06/2019 **   
 16/06/2019 ***  
 16/06/2019 **   
 16/06/2019 ***  

£2.26   
£2.26   
£2.26   
£0.00  
£0.00  

684,042   
102,210   
461,010   
-  
-  
1,247,262   

-  
-  
-  
18,386   
45,642   
64,028   

-  
-  
-  
-  
-  
-  

-  
(102,210)  
(349,511)  
(18,386)  
(45,642)  
(515,749)  

684,042  
-  
111,499  
-  
-  
795,541  

63 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
  
  
  
 
  
 
  
  
   
 
  
 
 
 
  
 
  
 
  
 
 
  
   
 
  
  
 
  
  
   
 
  
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2015 

Note 36. Share-based payments (continued) 

 EIP - Share rights 

* 
**   EIP - Options 
***  LSP 

2014 

Grant date 

 Expiry date 

price 

  Exercise  

  Balance at    
the start of    
the year 

  Granted 

  Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

  Exercised 

28/05/2014 
28/05/2014 
28/05/2014 

 16/06/2015  
 16/06/2019 
 16/06/2019 

£2.26   
£2.26   
£2.26   

-  
-  
-  
-  

684,042   
102,210   
461,010   
1,247,262   

-  
-  
-  
-  

-  
-  
-  
-  

684,042  
102,210  
461,010  
1,247,262  

The weighted  average remaining contractual life of the share plan outstanding at the end of the financial  year was 4 
years (2014: 2 years). 

The share-based payment expense for the year was A$335,000 (2014: A$4,888,000). 

Note 37. Events after the reporting period 

No matter or circumstance has arisen since 30 June 2015 that has significantly affected, or may significantly affect the 
group's operations, the results of those operations, or the group's state of affairs in future financial years. 

64 

 
 
 
 
 
 
 
  
  
  
  
   
 
  
 
 
 
  
 
  
 
  
 
 
  
   
 
  
  
 
  
  
   
 
  
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
MySale Group Plc 
Parent company balance sheet 
As at 30 June 2015 

Assets 
Cash at bank and in hand 
Debtors - amounts falling within one year 
Investment in subsidiary 
Property, plant and equipment 

Total assets 

Liabilities 
Creditors - amounts falling due within one year 
Creditors - amounts falling due after more than one year 

Total liabilities 

Net assets 

Equity 
Share premium account 
Other reserves 
Accumulated losses 

Total equity 

  Note   

2015 
A$'000 

2014 
A$'000 

4 
5 
6 
7 

8 
9 

16,084   
4,304   
161,077   
189   

65,246  
1,280  
106,403  
-  

181,654   

172,929  

755   
-   

755   

7  
14  

21  

180,899   

172,908  

  11 
  12 

306,363   
(123,734)  
(1,730)  

306,363  
(132,743) 
(712) 

180,899   

172,908  

Refer to note 10 for share capital details. 

The financial statements of MySale Group Plc (company number 115584) were approved by the Board of Directors and 
authorised for issue on 28 September 2015. They were signed on its behalf by: 

__________________________    ___________________________ 
Carl Jackson                                    Andrew Dingle   
Director                                            Director   

The above balance sheet should be read in conjunction with the accompanying notes 
65 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
  
 
 
 
  
 
MySale Group Plc 
Notes to the parent company financial statements 
30 June 2015 

Note 1. General information 

The company was incorporated on 28 April 2014 and was admitted onto the Alternative Investment Market ('AIM') on 16 
June 2014. 

The financial statements functional currency is Pounds Sterling. The presentation currency is Australian dollars, the most 
representable currency of the company's operations and generally rounded to the nearest thousand. 

Note 2. Significant accounting policies 

The principal accounting policies adopted in the preparation of the financial statements are set out below. These policies 
have been consistently applied to all the years presented, unless otherwise stated. 

Basis of preparation 
These separate financial statements of the company are designed to include disclosures sufficient to comply with those 
parts of the UK Companies Act 2006 applicable to companies reporting under UK accounting  standards even though 
the company is incorporated and registered in Jersey. They have been prepared under the historical cost convention 
and under the going concern assumption. Further details of the Directors’ considerations in relation to going concern are 
included in the Directors’ report. 

Foreign currency translation 

Foreign currency transactions 
Foreign currency transactions are translated into Australian dollars using the exchange rates prevailing at the dates of 
the transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the 
translation at financial year-end exchange rates of monetary assets and liabilities denominated in foreign currencies are 
recognised in profit or loss. 

Functional currency translation 
The assets and liabilities of operations are translated into Australian dollars using the exchange rates at the reporting 
date. The revenues and expenses of operations are translated into Australian dollars using the average exchange rates, 
which approximate the rate at the date of the transaction, for the period. All resulting foreign exchange differences are 
recognised in other comprehensive income through the foreign currency reserve in equity. 

Cash and cash equivalents 
Cash and cash equivalents includes cash on hand, deposits held at call with financial institutions, other short-term, highly 
liquid investments with original maturities of three months or less that are readily convertible to known amounts of cash 
and which are subject to an insignificant risk of changes in value. 

Property, plant and equipment 
Property, plant and equipment is stated at historical cost less accumulated depreciation and impairment. Historical cost 
includes expenditure that is directly attributable to the acquisition of the items. 

Subsequent  expenditure  relating  to  plant  and  equipment  that  has  already  been  recognised  is  added  to  the  carrying 
amount of the asset only when it is probable that future economic benefits associated with the item will flow to the group 
and the cost of the item can be measured reliably. All other repair and maintenance expenses are recognised in profit 
or loss when incurred. 

Depreciation is calculated on a straight-line basis to write off the net cost of each item of property, plant and equipment 
over their expected useful lives as follows: 

Leasehold improvements 
Plant and equipment 
Fixtures and fittings 

 5-7 years 
 3-7 years 
 5-10 years 

The residual values, useful lives and depreciation methods are reviewed, and adjusted if appropriate, at each reporting 
date. 

66 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
  
  
  
 
  
  
  
  
MySale Group Plc 
Notes to the parent company financial statements 
30 June 2015 

Note 2. Significant accounting policies (continued) 

Leasehold improvements and plant and equipment under lease are depreciated over the unexpired period of the lease 
or the estimated useful life of the assets, whichever is shorter. 

An item of property, plant and equipment is derecognised upon disposal or when there is no future economic benefit to 
the group. Gains and losses between the carrying amount and the disposal proceeds are taken to profit or loss. 

Investments in subsidiaries 
Investments in subsidiaries are shown at cost less provision for impairment. 

Trade and other payables 
These amounts represent liabilities for goods and services provided to the group prior to the end of the financial year 
and  which are  unpaid. Trade and other payables are initially recognised at fair  value  and subsequently measured at 
amortised cost. Due to their short-term nature they are not discounted. The amounts are unsecured and are usually paid 
within 30 days of recognition. 

Employee benefits 

Long term employee incentive plan 
The company operates an employee incentive plan to reward and retain key employees. The company recognises a 
provision where contractually obliged or where there is a past practice that has created a constructive obligation. 

Financial liabilities and equity 
Financial  liabilities  and  equity  instruments  are  classified  according  to  the  substance  of  the  contractual  arrangements 
entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after 
deducting all of its liabilities. 

Share capital 
Ordinary shares are classified as equity. 

Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction, net of 
tax, from the proceeds. 

Taxation 
Current tax is provided at amounts expected to be paid or recovered using the tax rates and laws that have been enacted 
or substantively enacted by the reporting date. 

Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the reporting date 
where transactions or events that result in an obligation to pay more tax in the future or a right to pay less tax in the 
future have occurred at the reporting date. Timing differences are differences between the company’s taxable profits and 
its results as stated in the financial statements that arise from the inclusion of gains and losses in tax assessments in 
periods different from those in which they are recognised in the financial statements. A net deferred tax asset is regarded 
as recoverable and therefore recognised only when, on the basis of all available evidence, it can be regarded as more 
likely than not that there will be suitable taxable profits from which the future reversal of the underlying timing differences 
can be deducted. Deferred tax is measured at the average tax rates that are expected to apply in the periods in which 
the timing differences are expected to reverse, based on tax rates and laws that have been enacted or substantively 
enacted by the reporting date. Deferred tax is measured on a non-discounted basis. The taxation liabilities are reduced 
wholly or in part by the surrender of tax losses by fellow group undertakings for which payment is made. 

Cash flow statement 
The company is included in the consolidated financial statements of MySale Group Plc, which are publicly available. 
Consequently,  the  company  has  taken  advantage  of  the  exemption  from  preparing  a  cash  flow  statement  under  the 
terms of FRS 1 (revised 1996).  

Rounding of amounts 
Amounts in this report have been rounded off to the nearest thousand dollars, or in certain cases, the nearest dollar. 

67 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
MySale Group Plc 
Notes to the parent company financial statements 
30 June 2015 

Note 3. Profit for the year/period 

The  company  has  elected  not  to  present  its  own  profit  and  loss  account  for  the  financial  year  ended  30  June  2015. 
MySale  Group  Plc  reported  a  loss  for  the  financial  year  ended  30  June  2015  of  A$1,018,000  (2014:  Period  from 
incorporation on 28 April 2014 to 30 June 2014 of A$712,000). 

The  auditor's  remuneration  for  audit  and  other  services  is  disclosed  within  note  28  to  the  consolidated  financial 
statements. The only employees of the company are the directors whose emoluments are disclosed in the Directors' 
remuneration report. 

Note 4. Cash at bank and in hand 

Cash on bank 

Note 5. Debtors - amounts falling within one year 

Other receivables 
Amounts owed by other group undertakings 

Note 6. Investment in subsidiary 

Investment in APAC Sale Group Pte. Ltd. - at cost 
Investment in Ozsale Pty. Ltd. - at cost 

2015 
A$'000 

2014 
  A$'000 

16,084   

65,246  

2015 
A$'000 

2014 
  A$'000 

20   
4,284   

1,280  
-  

4,304   

1,280  

2015 
A$'000 

2014 
  A$'000 

106,403   
54,674   

106,403  
-  

161,077   

106,403  

A detailed list of subsidiaries is detailed within note 33 to the consolidated financial statements. 

During the year Ozsale Pty Ltd issued 418,140,316 shares to Mysale Group plc in consideration for the capitalisation of 
a loan of $50,969,000. A further A$3,705,000 is due to Mysale Group plc shares which have vested in accordance with 
the Executive Investment Plan for employees of Ozsale Pty Ltd. 

68 

 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
 
  
MySale Group Plc 
Notes to the parent company financial statements 
30 June 2015 

Note 7. Property, plant and equipment 

Leasehold improvements - at cost 
Less: Accumulated depreciation 

Plant and equipment - at cost 
Less: Accumulated depreciation 

Fixtures and fittings - at cost 
Less: Accumulated depreciation 

2015 
A$'000 

2014 
  A$'000 

86   
(14)  
72   

20   
(2)  
18   

120   
(21)  
99   

189   

-  
-  
-  

-  
-  
-  

-  
-  
-  

-  

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set 
out below: 

  Leasehold      Plant and    Fixtures and    
 improvements  equipment     

A$'000 

A$'000 

fittings  
A$'000 

Balance at 28 April 2014 

Balance at 30 June 2014 
Additions 
Depreciation expense 

Balance at 30 June 2015 

-  

-  
86   
(14)  

72   

-  

-  
20   
(2)  

18   

-  

-  
120   
(21)  

99   

Note 8. Creditors - amounts falling due within one year 

Total 
A$'000 

-  

-  
226  
(37) 

189  

Trade payables 
Accruals 

Note 9. Creditors - amounts falling due after more than one year 

Employee benefits - long term incentive plan 

2015 
A$'000 

2014 
A$'000 

118   
637   

755   

-  
7  

7  

2015 
A$'000 

2014 
A$'000 

-   

14  

Long term incentive plan 
Information on the company's long term incentive plan and employee share plans (the  Executive Incentive Plan and 
the Loan Share Plan) are detailed within note 36 to the consolidated financial statements. 

69 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
MySale Group Plc 
Notes to the parent company financial statements 
30 June 2015 

Note 10. Equity - called up share capital 

2015 
Shares 

2014 
Shares 

2015 
A$'000 

2014 
A$'000 

Ordinary shares £nil each - issued and fully paid 

  150,647,610    150,647,610   

-   

-  

Authorised share capital 
200,000,000 (2014: 200,000,000) ordinary shares of £nil each. The share capital was converted from £1 per share to 
no par value at a general meeting on 23 May 2014, effective from 28 May 2014. 

Capital reconstruction - group reorganisation (comparative period) 
MySale Group Plc ('MySale') was incorporated on 28 April 2014 and was admitted to the Alternative Investment Market 
(‘AIM’)  on  16  June  2014.  Prior  to  AIM  admission,  the  group  undertook  a  reorganisation  such  that  MySale  was 
established as APAC Sale Group Pte. Ltd.’s ('APAC') parent/holding entity. MySale determined that the acquisition of 
APAC  did  not  represent  a  business  combination  as  defined  by  IFRS  3  'Business  Combinations'.  The  appropriate 
accounting treatment for recognising the new group structure had been determined on the basis that the transaction 
was a form of capital reconstruction and group reorganisation. The capital reconstruction had been accounted for using 
the principles of a reverse acquisition by APAC of MySale. 

On 27 May 2014, the company issued 132,948,495 ordinary shares of £1 nominal value. On 28 May 2014 these shares 
were converted into ordinary shares of £nil nominal value, on a share-for-share exchange. 

Movements in ordinary share capital - issued and fully paid 

Details 

 Date 

Shares 

A$'000 

Balance 
Shares issued on capital reorganisation 
Conversion of ordinary shares 
Share issued at AIM admission 

 28 April 2014 
 27 May 2014 
 28 May 2014 
 16 June 2014 

-  
  132,948,495   
-  
  17,699,115   

- 
239,159  
(239,159) 
- 

Balance 

Balance 

 30 June 2014 

  150,647,610   

 30 June 2015 

  150,647,610   

- 

- 

Movements in share premium account: 

Details 

 Date 

A$'000 

Balance 
Conversion of ordinary shares 
Capital received on AIM admission 
Transaction costs arising on AIM admission 

Balance 

Balance 

 28 April 2014 
 28 May 2014 
 16 June 2014 
 16 June 2014 

 30 June 2014 

 30 June 2015 

- 
239,159  
72,267  
(5,063) 

306,363  

306,363  

Ordinary shares 
Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the company in 
proportion to the number of and amounts paid on the shares held. 

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll 
each share shall have one vote. 

70 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
  
 
 
 
 
 
 
 
  
 
  
 
 
  
 
  
 
  
  
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
  
  
MySale Group Plc 
Notes to the parent company financial statements 
30 June 2015 

Note 11. Equity - other reserves 

Foreign currency reserve 
Share-based payments reserve 
Capital reorganisation reserve 

2015 
A$'000 

2014 
  A$'000 

5,317   
3,705   
(132,756)  

13  
-  
(132,756) 

(123,734)  

(132,743) 

Foreign currency reserve 
The reserve is used to recognise exchange  differences arising from translation of the financial statements from the 
functional currency to the presentation currency. 

Share-based payments reserve 
The  reserve  is  used  to  recognise  the  value  of  equity  benefits  provided  to  employees  and  directors  as  part  of  their 
remuneration, and other parties as part of their compensation for services. 

Capital reorganisation reserve 
This reserve is used to recognise the excess of purchase price of APAC (refer note 10) over the shareholding acquired 
of A$132,756,000. 

Movements in reserves 
Movements in each class of reserve during the current and previous financial year are set out below: 

Balance at 28 April 2014 
Foreign currency translation 
Capital reorganisation 

Balance at 30 June 2014 
Foreign currency translation 
Share-based payments 

Balance at 30 June 2015 

Note 12. Equity - accumulated losses 

  Foreign 
 currency  
A$'000 

   Share-based  
  payments    reorganisation 

Capital 

A$'000 

A$'000 

Total 
A$'000 

-  
13   
-  

13   
5,304   
-  

-  
-  
-  

-  
-  
(132,756)  

-  
13  
(132,756) 

-  
-  
3,705   

(132,756)  
-  
-  

(132,743) 
5,304  
3,705  

5,317   

3,705   

(132,756)  

(123,734) 

Accumulated losses at the beginning of the financial year 
Loss after income tax expense for the year 

Accumulated losses at the end of the financial year 

2015 
A$'000 

2014 
A$'000 

(712)  
(1,018)  

(1,730)  

-  
(712) 

(712) 

71 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
MySale Group Plc 
Notes to the parent company financial statements 
30 June 2015 

Note 13. Equity - Reconciliation of movements in shareholders' funds 

Balance at 1 July 2014 
Loss for the year/period 
Issue of capital 
Movement in other reserves 

Balance at 30 June 2015 

Note 14. Contingent liabilities 

The company had no contingent liabilities as at 30 June 2015 and 30 June 2014. 

Note 15. Commitments 

Lease commitments - operating 
Committed at the reporting date but not recognised as liabilities, payable: 
Within one year 
One to five years 

Sub-lease receivable - operating 
Committed at the reporting date but not recognised as assets, receivable: 
Within one year 
One to five years 

2015 
A$'000 

2014 
A$'000 

172,908   
(1,018)  
-   
9,009   

-  
(712) 
306,363  
(132,743) 

180,899   

172,908  

2015 
A$'000 

2014 
A$'000 

656   
1,650   

2,306   

456   
804   

1,260   

-  
-  

-  

-  
-  

-  

The company leases office space from non-related parties under a non-cancellable operating lease agreement. The 
lease expires within four year. 

The company also subleases some of its office and warehouse space to related and non-related parties. The subleases 
have varying terms and expiry dates. 

Note 16. Related party transactions 

Details of related party transactions are provided in note 31 to the consolidated financial statements. The company has 
taken advantage of the exemption in FRS 8 'Related Party Disclosures' not to disclose details of transactions with other 
wholly owned group companies. 

Note 17. Events after the reporting period 

No matter or circumstance has arisen since 30 June 2015 that has significantly affected, or may significantly affect the 
company's operations, the results of those operations, or the company's state of affairs in future financial years. 

72 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
  
 
  
  
  
  
  
 
 
MySale Group Plc 

MYSALE GROUP PLC 
REGISTERED NUMBER: 115584 

NOTICE OF ANNUAL GENERAL MEETING 

Notice is hereby given that the second Annual General Meeting (AGM) of MySale Group plc (MySale 
or the Company) will be held at Unit 5, 111 Old Pittwater Road, Brookvale, NSW 2100, Australia on 
Wednesday  25    November  2015  commencing  at  19.30  Australian  Eastern  Daylight  Time 
(AEDT)/08.30  GMT  to  consider  and,  if  thought  fit,  to  pass  resolutions  1  to  7  as ordinary  resolutions 
and resolution 8 as a special resolution. 

RESOLUTIONS 

ORDINARY RESOLUTIONS 

1. 

2. 

3. 

4. 

5. 

6. 

7. 

Financial statements for the year ended 30 June 2015 
To  receive  the  Company’s  Annual  Report  and  Accounts  for  the  financial  year  ended  30  June 
2015 together with the Reports of the Directors and Auditor thereon. 

Appointment of the auditor 
To  appoint  PricewaterhouseCoopers  LLP  as  auditor  of  the  Company,  to  hold  office  until  the 
conclusion of the next general meeting at which accounts are laid before the Company, and to 
authorise the Directors to fix the remuneration of the auditor.  

Election of Directors 
To  elect  Iain  McDonald  as  a  Director  in  accordance  with  Articles  7.2  and  7.9  -  7.12  of  the 
Company’s Articles of Association (the Articles). 

To  re-elect  Andrew  Dingle  as  a  Director  in  accordance  with  Articles  7.2  and  7.9  -  7.12  of  the 
Articles. 

To  re-elect  Carl  Jackson  as  a  Director  in  accordance  with  Articles  7.2  and  7.9  -  7.12  of  the 
Articles.  

To re-elect James Jackson as a  Director in accordance with Articles 7.2 and  7.9 - 7.12 of the 
Articles. 

To re-elect David  Mortimer as a  Director  in accordance  with Articles  7.2 and 7.9 - 7.12  of the 
Articles. 

SPECIAL RESOLUTION 

8. 

Disapplication of pre-emption rights 
THAT,  in  substitution  for  all  existing  authorities  to  the  extent  unused,  the  Directors  of  the 
Company  be  generally  and  unconditionally  empowered,  pursuant  to  and  in  accordance  with 
Article 2.15 of the Articles, to exercise all powers of the Company to allot Shares (as that term is 
defined  in  the  Articles)  for  cash  as  if  Article  2.8  of  the  Articles  did  not  apply  to  any  such 
allotment, provided that this power shall be limited to: 

(A)  the  allotment  of  Shares  for  cash  in  connection  with  or  pursuant  to  a  rights  issue  (as 
defined below) or any other issue in favour of holders of Shares in proportion (as nearly as 
may be practicable) to the respective holdings of Shares then held by them; 

(B)  the  allotment  of  Shares  in  connection  with  any  scrip  dividend  scheme  or  similar 
arrangement implemented in accordance with the Articles from time to time in force; and 

(C)  otherwise  than  pursuant  to  paragraphs  8(A)  and  (B)  above,  the  allotment  of  Shares  for 
cash up to an aggregate amount of 15,064,700 Shares, being approximately ten per cent. 
of the Company's issued Shares as at 16 October 2015, being the latest practicable date 
before publication of this notice; 

provided  further  that  such  power  shall  expire  at  the  conclusion  of  the  Company’s  Annual 
General Meeting in 2016 or fifteen months following the passing of this resolution, whichever is 

73 

 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 

the sooner, unless previously revoked, varied or renewed by the Company in general meeting 
(save  that  the  Company  may  before  such  expiry  make  an  offer  or  agreement  which  would  or 
might  require  Shares  to  be  allotted  after  such  expiry  and  notwithstanding  such  expiry  the 
Directors of the Company may allot Shares in pursuance of such offer or agreement). 

For  the  purposes  of  the  authority  in  paragraph  (A)  above,  “rights  issue”  means  an  offer  to:  (i) 
holders  (other  than  the  Company)  on  the  register  on  a  record  date  fixed  by  the  Directors  of 
Shares in proportion (as nearly as may be practicable) to their existing holdings; and (ii) other 
persons so entitled by virtue of the rights attaching to any other equity securities held by them, 
but subject in both cases to such exclusions, restrictions or other arrangements as the Directors 
may deem necessary or expedient in relation to treasury shares, fractional entitlements, record 
dates or legal, regulatory or practical problems in, or under the laws of, any territory. 

By order of the Board 

Prism Cosec Limited 
Company Secretary 
19 October 2015 

74 

 
 
 
 
 
 
 
MySale Group Plc 

Notes to the Notice of Annual General Meeting 

1 

2 

3 

4 

5 

Record Date 
Shareholders  registered  in  the  Register  of  Members  of  the  Company  as  at  18:00  GMT  on  23 
November 2015 (or, in the event of any adjournment, on the date which is two days before the time 
of  the  adjourned  meeting)  shall  be  entitled  to  attend  or  vote  at  the  AGM  in  respect  of  the  shares 
registered  in  their  name  at  that  time.    Changes  to  entries  on  the  Register  of  Members  after  18:00 
GMT on 23 November 2015 will be disregarded in determining the rights of any person to attend or 
vote at the AGM. 

Attendance at the AGM 
The Company’s second AGM will be held at the Company’s Head Office at Unit 5, 111 Old Pittwater 
Road,  Brookvale,  NSW  2100,  Australia  at  19.30  AEDT/08.30  GMT  on  25  November  2015.    To 
enable shareholders based outside Australia to listen to the proceedings at the AGM, the Company 
will provide a conference facility for the AGM.  Details of the conference facility will be set out on the 
Company’s  website  (www.mysalegroup.com)  and  notified  to  the  market  in  due  course.    However, 
shareholders should note that they cannot vote at the AGM by means of the conference facility and 
that  votes  may  only  be  cast  by  proxy  prior  to  the  date  of  the  AGM  or  in  person,  by  proxy  or  by 
corporate representative at the venue of the AGM. 

Proxies 
A  member  is  entitled  to  appoint  another  person  as  his  proxy  (who  need  not  be  a  member  of  the 
Company) to exercise all or any of their rights to attend and vote on their behalf at the AGM.  

A member may  appoint more than  one  proxy  in relation  to the  AGM.  When two or more valid but 
differing appointments of proxy  are delivered or received for the same share, the one  which is last 
validly  delivered or received (regardless of its date or the date of its execution) shall  be treated as 
replacing  and  revoking  the  other  or  others  as  regards  that  share.  If  the  Company  is  unable  to 
determine which appointment was last validly delivered or received, none of them shall be treated as 
valid in respect of that share.   

Members who wish to appoint more than one proxy in respect of their holding may obtain additional 
Forms of Proxy by contacting the Company’s Registrars,  Computershare Investor Services at 0870 
707  4040.  Lines  are  open  Monday  to  Friday  9.00am  to  5.30pm.  Alternatively,  members  may 
photocopy the Form of Proxy provided  with this document indicating on each copy the name of the 
proxy appointed and the number of ordinary shares in the Company in respect of which that proxy is 
appointed.  All Forms of Proxy should be returned together in the same envelope. 

A  Form  of  Proxy  is  enclosed  with  this  Notice.    Completion  of  the  Form  of  Proxy  will  not  prevent  a 
member from subsequently attending and voting at the AGM in person if they so wish.  The Form of 
Proxy,  and  any  power  of  attorney  or  other  authority  under  which  it  is  executed  (or  a  duly  certified 
copy of any such power or authority), must be either (i) received by post or (during normal business 
hours  only)  by  hand  at  the  offices  of  the  Company’s  Registrars,  Computershare  Investor  Services 
PLC, The Pavilions, Bridgwater Road, Bristol BS99 6ZY UK or (ii) members may submit their proxies 
electronically  at www.investorcentre.co.uk/je  using the designation set out in the Form of Proxy, in 
each case by no later than  19.30 AEDT/08.30 GMT on 23 November 2015, being 48 hours before 
the time appointed for the holding of the AGM. 

Corporate Representatives 
A  corporate  shareholder  may  authorise  a  person  to  act  as  its  representative  at  the  AGM.    Each 
representative  may  exercise  (on  behalf  of  the  corporate  shareholder)  the  same  powers  as  the 
corporate shareholder could exercise if they were an individual shareholder in the Company.   

CREST Proxy Instructions 
CREST  members  who  wish  to  appoint  a  proxy  or  proxies  through  the  CREST  electronic  proxy 
appointment  service  may  do  so  for  the  AGM  and  any  adjournment  thereof  by  following  the 
procedures  described  in  the  CREST  Manual.  CREST  Personal  Members  or  other  CREST 
Sponsored  Members,  and  those  CREST  members  who  have  appointed  a  voting  service  provider, 
should  refer  to  their  CREST  sponsor  or  voting  service  provider  who  will  be  able  to  take  the 
appropriate action on their behalf. 

In  order  for  a  proxy  appointment  or  instruction  made  using  the  CREST  service  to  be  valid,  the 
appropriate  CREST  message  (a  CREST  Proxy  Instruction)  must  be  properly  authenticated  in 
accordance  with  Euroclear’s  specifications  and  must  contain  the  information  required  for  such 
75 

 
 
 
 
MySale Group Plc 

instruction,  as  described  in  the  CREST  Manual  (available  at  www.euroclear.com/CREST).    The 
message, regardless of whether it relates to the appointment of a proxy or to an amendment to the 
instruction given to a previously appointed proxy, must, in order to be valid, be transmitted so as to 
be received by the issuer’s agent (ID number 3RA50) by no later than 19.30 AEDT/08.30 GMT on 23 
November 2015.  No message received through the CREST network after this time will be accepted.  
For  this  purpose,  the  time  of  receipt  will  be  taken  to  be  the  time  (as  determined  by  the  timestamp 
applied  to  the  message  by  the  CREST  Applications  Host)  from  which  the  issuer’s  agent  is  able  to 
retrieve  the  message  by  enquiry  to  CREST  in  the  manner  prescribed  by  CREST.      The  CREST 
Manual is available at www.euroclear.com/CREST. 

CREST  members  and,  where  applicable,  their  CREST  sponsors  or  voting  service  provider  should 
note  that  Euroclear  does  not  make  available  special  procedures  in  CREST  for  any  particular 
messages.    Normal  system  timings  and  limitations  will  therefore  apply  in  relation  to  the  input  of 
CREST Proxy Instructions. It is the responsibility of the CREST member concerned to take (or, if the 
CREST  member  is  a  CREST  Personal  Member  or  Sponsored  Member,  or  has  appointed  a  voting 
service provider, to procure that his CREST sponsor or voting service provider takes) such action as 
shall be necessary to ensure that a message is transmitted by means of the CREST system by any 
particular time.  In this connection, CREST members and, where applicable, their CREST sponsors 
or  voting  service  provider  are  referred,  in  particular,  to  those  sections  of  the  CREST  Manual 
concerning practical limitations of the CREST system and timings. 

The Company will treat as invalid a CREST Proxy Instruction in the circumstances set out in  Article 
34 of the Companies (Uncertificated Securities) (Jersey) Order 1999, as amended. 

Total Voting Rights  
Holders of the Company’s ordinary shares are entitled to attend and vote at general meetings of the 
Company.  Each ordinary share entitles the holder to one vote on a poll.   As at  16 October 2015, 
being the latest practicable date prior to the publication of this Notice, the Company had 150,647,610 
shares  in  issue.  The  Company  does  not  hold  any  shares  in  treasury.    Therefore,  the  total  voting 
rights in the Company as at 16 October 2015 are 150,647,610. 

Voting at the AGM 
In order for the voting preferences of all shareholders to be taken into account, and not only those 
who can physically attend, the Company will conduct a poll vote on all resolutions put to the AGM. 
As soon as practicable following the meeting, the results of voting at the meeting and the numbers of 
proxy votes cast for and against each resolution, together with the number of votes actively withheld 
will  be  announced  to  the  market  via  a  Primary  Information  Provider  and  also  placed  on  the 
Company’s website (www.mysalegroup.com). 

In the case of joint holders of shares, the vote of the senior member who is entitled to receive notice 
of general meetings in accordance with the Articles whether in person or by proxy shall be accepted 
to the exclusion of any votes of the other joint holders, and seniority shall be determined by the order 
in which the names of the holders stand in the register of members of the Company. 

Display Documents 
Copies of the service contracts for all Executive Directors and the letters of appointment for the Non-
executive Directors are available for inspection at the registered office of the Company during normal 
business hours on any weekday (excluding Saturdays, Sundays and public holidays) from the date 
of this Notice until the conclusion of the AGM and also at the place of the AGM from 19.00 AEDT on 
the day of the AGM until the conclusion thereof. 

Electronic address 
Please  note  that  shareholders  may  not  use  any  electronic  address  provided  in  this  Notice  or  any 
related documents (including the Form of Proxy) to communicate with the Company for any purpose 
other than those expressly stated. 

6 

7 

8 

9 

76 

 
 
 
 
MySale Group Plc 

Explanatory Notes to the Resolutions 

Ordinary Resolutions  
Resolutions 1 to 7 are being proposed as ordinary resolutions and for each of these resolutions to be 
passed, more than 50% of the votes cast must be in favour of the resolution.   

1 

2 

Report and Accounts 
The Companies (Jersey) Law 1991 as amended requires the Directors of a public company to 
lay its Annual Report and Accounts, together with a copy of any auditor’s report on them, before 
a general meeting of the shareholders.  An ordinary resolution to receive the Annual Report and 
Accounts will be proposed. 

Appointment of the Auditor and Auditor’s Remuneration 
Shareholders  are  required  to  appoint  the  external  auditor  at  the  AGM  to  hold  office  until  the 
conclusion  of  the  next  annual  general  meeting.    Following  a  review  of  the  effectiveness, 
independence and objectivity of the external auditor,  PricewaterhouseCoopers LLP, the Board 
is  proposing  their  re-appointment  as  external  auditor.    PricewaterhouseCoopers  LLP  have 
expressed their willingness to continue in office for a further year. 

The resolution also authorises the Directors, in accordance with standard practice, to negotiate 
and agree the remuneration of the auditors.  In practice, the Audit Committee will consider the 
audit fees for recommendation to the Board. 

3-7  Election of Directors 

The  Company’s  Articles  of  Association  require  the  Directors  to  retire  by  rotation.  Directors 
retiring  by  rotation  may,  if  they  wish,  stand  for  re-election.    Since  all  the  Directors  were 
appointed on 16 December 2015, they have agreed that they will each retire at the forthcoming 
AGM and offer themselves for re-election by shareholders.  Biographical details of each of the 
Directors can be found on pages 17 and 18 of the Annual Report and Accounts. 

Subject to the Articles, at each subsequent annual general meeting, one third of the continuing 
Directors will be subject to retirement by rotation. 

Special Resolution 
Resolution 8 is being proposed as a special resolution.  In order for a special resolution to be passed, 
at least two-thirds of the votes cast must be in favour of the resolution. 

8  Disapplication of Pre-Emption Rights 

If the Directors wish to allot new Shares for cash (other than bonus shares or in connection with 
an  employee  share  scheme)  they  are  required  to  first  offer  these  Shares  to  existing 
shareholders  in  proportion  to  their  holdings  in  accordance  with  Article  2.8  of  the  Articles  (the 
'Pre-emption Procedure').   

The purpose of paragraphs (A) and (B) of resolution 8 is to authorise the Directors to allot new 
Shares for cash in connection with or pursuant to a rights issue or any other issue in favour of 
holders of Shares in proportion (as nearly as may be practicable) to the respective holdings of 
Shares  then  held  by  them,  or  in  connection  with  a  scrip  dividend  scheme  or  similar 
arrangement, in each case without following the Pre-emption Procedure.  

The purpose of paragraph (C) of resolution 8 is to allow the Directors, in addition to the authority 
granted to the Directors pursuant to paragraphs (A) and (B), to allot Shares for cash up to an 
aggregate amount equal to ten per cent of the issued Shares, again without following the Pre-
emption Procedure.  

This  authority  would  remain  in  force  until  the  conclusion  of  the  Company’s  annual  general 
meeting  in  2016  or  fifteen  months  following  the  passing  of  this  resolution,  whichever  is  the 
earlier. 

77 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 

This page is intentionally left blank 

78 

 
 
 
 
 
 
MySale Group Plc 

This page is intentionally left blank 

79 

 
 
 
 
 
 
MySale Group Plc 

This page is intentionally left blank 

80 

 
 
 
 
 
M

Y

S

A

L

E

G

R

O

U

P

P

L

C

A

N

N

U

A

L

R

E

P

O

R

T

&

F

I

N

A

N

C

I

A

L

S

T

A

T

E

M

E

N

T

S

2

0

1

5

WWW.MYSALEGROUP.COM