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MYSALE Group
Annual Report 2016

MYSL · LSE Technology
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FY2016 Annual Report · MYSALE Group
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ANNUAL REPORT & FINANCIAL STATEMENTS
30 JUNE 2016

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MySale Group Plc 
Contents 
30 June 2016 

2 
Corporate directory 
3 
Strategic report 
13 
Corporate governance 
15 
Directors' remuneration report 
18 
Directors' report 
21 
Directors' responsibility statement 
22 
Independent auditors' report to the members of MySale Group Plc 
24 
Statement of profit or loss and other comprehensive income 
25 
Balance sheet 
26 
Statement of changes in equity 
27 
Statement of cash flows 
28 
Notes to the financial statements 
63 
Parent Balance Sheet 
64 
Parent Statement of changes in equity 
Notes to the parent financial statements 
65 
Notice of Annual General Meeting                                                                                                                                        72 

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MySale Group Plc 
Corporate directory 
30 June 2016 

Directors 

 Iain McDonald - Independent Non-Executive Chairman 
 David Mortimer AO - Independent Non-Executive Director 
 Jamie Jackson - Executive Director and Vice Chairman 
 Carl Jackson - Executive Director and Chief Executive Officer 
 Andrew Dingle - Executive Director and Chief Financial Officer 

Head office  

 5/111 Old Pittwater Road, Brookvale, NSW 2100, Australia  

Company secretary 

 Prism Cosec Limited, 10 Margaret Street, London, W1W 8RL 

Registered office 

 Ogier House, The Esplanade, St. Helier, JE4 9WG, Jersey 

Principal place of business 

 United Kingdom: Second floor, 19-20 Berners Street, London, W1T 3NW 
 Australia: 5/111 Old Pittwater Road, Brookvale, NSW 2100 
 United States: 1107 S.Boyle Avenue, Los Angeles, CA 90023 

Independent Auditor 

 PricewaterhouseCoopers LLP,1 Embankment Place, London, WC2N 6RH 

Solicitors 

 United Kingdom: Linklaters LLP, One Silk Street, London, EC2Y 8HQ 
 Australia: Clayton Utz, Level 15, 1 Bligh Street, Sydney, NSW 2000 
 Jersey: Ogier, Ogier House, The Esplanade, St. Helier, JE4 9WG 

Website 

 www.mysalegroup.com 

Nominated advisor and joint brokers   Zeus Capital Limited, 41 Conduit Street, London, W1S 2YQ 

Joint Brokers 

 N+1 Singer, 1 Bartholomew Lane,  London, EC2N 2AX 

Company registrars 

 Computershare Investor Services (Jersey) Limited 
 Queensway House, Hilgrove Street, St. Helier, JE1 1ES, Jersey 

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MySale Group Plc 
Strategic report 
30 June 2016 

This  Strategic  report  for  MySale  Group  Plc  (‘MySale’  or  the  ‘company’)  and  its  subsidiaries  (collectively  referred  to  as  the 
‘group’) is set out under the following main headings: 

1.  Financial and operating highlights 
2.  Chairman’s statement 
3.  Review of operations by the Chief Executive Officer 
4.  Financial review by the Chief Financial Officer 
5.  Principal risks and uncertainties 
6.  Corporate social responsibilities 
7.  People 

Cautionary statement regarding forward looking statements 
This document contains certain forward-looking statements. These forward-looking statements include matters that are not 
historical  facts  or  are  statements  regarding  the  company’s  intentions,  beliefs  or  current  expectations  concerning,  among 
other things, the group’s results of operations, financial condition, liquidity, prospects, growth, strategies, and the industries 
in which the group operates. Forward-looking statements are based on the information available to the directors at the time 
of preparation of this document, and will not be updated subsequent to the issued of this document. The directors can give 
no assurance that these expectations will prove to be correct. Due to inherent uncertainties, including both economic and 
business risk factors underlying such forward-looking information, actual results may differ materially from those expressed 
or implied by these forward-looking statements. 

1.  Financial and operating highlights 

Financial highlights 
•  Revenue  growth  of  7%  to  A$252.3  million  (2015:  A$235.9  million)  for  the  full  year  with  an  accelerating  trend  in  H2 

(+10%) 

•  Strong gross profit growth of 21%, driven by 300bp margin improvement to 26.4%, also accelerating through the year 
•  Performance building well in the target growth territories: 

o  South-East Asia1 20% revenue growth; gross profit +117% 
o  United Kingdom 139% revenue growth; gross profit +133%   
•  Total overheads reduced, in line with plan, to 24% of revenue (2015: 27%)  
•  Operational leverage driving underlying EBITDA2 up to A$5.5 million (2015: EBITDA loss –A$9.5 million)  
•  Strong balance sheet with cash balance of A$34.0 million  
•  The good trading momentum has continued  - performance above expectations so far in the current year  

Operational highlights 
•  Focus on improving gross margins and activating customers with higher lifetime-value 

o  Average order value increased 20% to A$90 (2015: A$75)  
o  Average revenue per active customer increased 9% to A$302 (2015: A$276) 

•  Further  growth  in  mobile  which  now  represents  58%  of  orders  (2015:  56%)  with  over  6.7  million  mobile  apps 

downloaded 

•  Active customer numbers returned to growth in H2 
•  Returns rate remains at industry leading levels of only 5% 
• 
Increase in sales from own-buy inventory to circa 15% (2015: 10%) in-line with strategic plan to grow gross margin 
•  Technology improvements including; enhanced search functionality across the platform to drive customer engagement; 

and more efficient logistics to reduce unit costs 

•  Acquisition  of  an  Australian  online  retail  business  was  integrated  prior  to  the  year  end  and  anticipated  to  drive 

marketplace revenues in current and future years. 

•  After the year end, a partnership with Sports Direct has been launched in Australia.  

1 South East Asia: Hong Kong, Malaysia, Singapore, Philippines and Thailand 

2 Underlying EBITDA is earnings before interest, tax, depreciation, amortisation, share based payments and one-off and non-trading items as presented in 
Note 6 to the financial statements 

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MySale Group Plc 
Strategic report 
30 June 2016 

2.  Chairman’s statement 

I am delighted to present my second set of full-year results to shareholders. The year to 30 June 2016 has been a key one 
for  the  group;  we  have  restored  profitability  and  returned  MySale  to  a  growth  path.  We  have  now  exited  the  stabilisation 
phase and are looking forwards with confidence. 

During  the  year  the  group  made  good  progress  against  the  goals  we  had  set  ourselves  and  this  is  reflected  in  the  much 
improved financial performance. The achievements of the year are due to the focus, hard work and dedication of the entire 
MySale team and their contribution deserves recognition and thanks. 

Our strategy is clear – we will drive profitability in our core ANZ market and focus on growth in our less developed markets 
in  South-East  Asia  and  the  United  Kingdom.  We  aim  to  drive  increased  activity  with  existing  customers,  grow  our  active 
base  and  increase  profitability  whilst  re-investing  for  growth.  We  already  have  well  invested  technology  and  distribution 
platforms, but will continue the process of improvement to raise the bar for our customers and global brand partners. Our 
partnership with Sports Direct is testimony to the quality of the solutions that we provide to our partners. 

Whilst  the  peak  trading  period  lies  ahead  at  this  early  stage  we  are  performing  ahead  of  our  expectations  for  the  current 
financial year and have a number of exciting new initiatives in place which will support our future growth. 

_____________________________ 

Iain McDonald  
Chairman 
London 
27 September 2016 

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MySale Group Plc 
Strategic report 
30 June 2016 

3.  Review of operations by the Chief Executive Officer 

MySale Group Plc (‘group’) has made good progress in the financial year to 30 June 2016 (FY2015-16) as planned strategic 
initiatives have delivered improved financial performance and positioned the group for further, profitable, growth. The group 
has now grown underlying EBITDA in each of the last three half year periods. 

In the 12 months to 30 June 2016 the group’s revenue rose 7% to A$252.3 million (2015: A$235.9 million) and gross profit 
increased 21% to A$66.7 million (2015: A$55.2 million) following a 300bp improvement in gross margin to 26% (2015: 23%). 
This growth in both revenue and gross profit accelerated across the financial year. 

FY2015-16 

growth vs 2015 

A$ 000's  Revenue  Gross Profit  Revenue  Gross Profit 

FY2014-15 
Revenue  Gross Profit 

Group 
ANZ 
S-E Asia 
ROW 

252,289 
210,710 
31,590 
9,989 

    66,656  
    57,060  
       7,546  
       2,050  

+7% 
+3% 
+20% 
+139% 

+21% 
+12% 
+117% 
+133% 

  235,853  
  205,340  
    26,333  
       4,180  

    55,232  
    50,879  
       3,472  
          881  

The rate of revenue and gross profit growth progressively strengthened during the financial year driven by the group’s clear 
strategy to provide exceptional value and choice to our customers and supported by the group’s proven digital marketing 
activities, efficient international operations and flexible technology platform.  

The improved trading performance combined with the previously reduced overhead base saw the group generate positive 
underlying EBITDA of A$5.5 million for the year,  in contrast to the underlying loss incurred in the previous financial year 
(2015: EBITDA loss of A$9.5 million).  

During the year the group continued its strategic plan to prioritise growth of gross margins and secure higher lifetime-value 
customers in all territories by curtailing postage promotions, improving the merchandising and increasing the proportion of 
own buy inventory.  

This strategy has translated into improved overall financial performance as gross profit margin increased 21% driven by a 
300bp increase in gross margin, to 26% (2015: 23%). Importantly the plan has delivered increases in both average order 
values and average annual spend per active member to A$90 (+20%) and A$302 (+10%) respectively. As anticipated the 
execution of this plan meant fewer active customers in the first half of the financial year but following this period of 
repositioning growth in active customer numbers resumed in the second half of the year. 

 All territories have increased revenue and gross profit however it is in the two target growth territories that the group has 
seen the most notable rates of growth. In South East Asia revenue grew by 20% but more importantly gross profit increased 
by over 100% as the strategy of building scale and then focusing on margins began to show its success. The refocus on the 
core business instigated in early 2015 is also delivering very good results in the United Kingdom, where the group trades 
predominately under the Cocosa brand, and following refinement to the operations here, the group had an exceptional year 
with both revenue and gross profit increasing more than 130%.  

Australia & New Zealand 
Within this operating territory the group has successfully implemented its strategic initiatives and improved gross profit, by 
12% to A$57.0 million (2015: A$50.9 million) and gross margin to 27% (2015: 25%) whilst also growing revenue by 3% to 
A$210.7 million (2015: 205.3 million). An improved merchandising offer has seen average order value increase 15%, in line 
with the group trend, to A$85.  

The improvement in gross margin has been achieved despite the challenge of weaker AUD exchange rates increasing the 
local cost of internationally sourced goods. 

While the group’s operation in ANZ is long established, it continues to provide attractive growth possibilities due to both the 
lower levels of internet penetration, in comparison to territories such as the United Kingdom and the USA, and this region’s 
relative lack of off-price retailers.  

This region shall benefit from the recent acquisition of three online retail websites which will underpin growth in the number 
of active customers and expansion into a marketplace offer.   

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MySale Group Plc 
Strategic report 
30 June 2016 

South-East Asia 
During the period this region had revenue growth of 20% to A$31.5 million (2015: A$26.3 million) and an excellent 117% 
increase in gross profit to A$7.5 million (2015: A$3.5 million), principally driven by an almost doubling of the gross margin to 
24% (2015: 13%). The growth in revenue and profitability has been driven by the group’s localisation plan for each territory 
which ensures that merchandising, pricing, payment and shipping solutions are all tailored to the needs of local consumers. 
A 23% rise in average order value to A$91 (2015: A$74) is testimony to the relevance of the group’s online retail offer in this 
region. The increases recorded in revenue and gross margin accelerated across the year. 

The significant improvement in the rate of gross margin to 24% has been achieved by the localised plan, as above, an 
expanded range of merchandise, including own-buy inventory, and fewer delivery promotions and this increased rate 
represents the group’s expectation for future performance.  

The group’s strategy for this territory has been to firstly grow the active member base and then to build gross profitability and 
leverage this increasing scale to use resources more efficiently and achieve lower shipping rates. With a more profitable 
model now established, South-East Asia reinforces its position as a key element of the group’s growth strategy.  

In the medium to long term this region is anticipated to be increasingly significant as the group grows the member base and 
demand for branded products, particularly European and USA brands, is expected to grow. With a substantial addressable 
population, increasing disposable income, lack of off-price competition and high mobile penetration this region is well served 
by the group’s strong value, branded sales offer and exceptional mobile commerce capability. 

Rest of World 
This territory comprises the group’s nascent operations within the United Kingdom, re-launched in the second half of 
FY2015 and trading predominately under the Cocosa brand which provides customers with compelling value in premium 
branded products. The United Kingdom had a positive first half,  as revenue increased by more than 50%, but saw a further 
step up in the second half with a growth rate over 200% thereby achieving revenues of A$10.0 million (2015: A$4.2 million) 
for the financial year, some 139% higher than the previous year. This significant growth was underpinned by increased 
numbers of active customers and leveraged by increased frequency and average order value.  

These are encouraging results and position the business for further growth in the current financial year. Whilst currently a 
relatively small part of the group’s overall activities, this business operates in the UK’s large and well developed online 
marketplace where engaged and active consumers can be acquired successfully. Given there is no online flash sale 
operator of scale in the UK the group has targeted becoming a leading operator in the country.  

Group  
The basis of the group’s improved trading and financial performance this financial year has its foundations from FY2015 
when the group re-focused the business on its core aims of providing exceptional value in branded products to our 
customers and exceptional inventory management solutions to our brand partners within the group’s three core territories. 
Whilst there is still work to do and many opportunities to capture, momentum has increased and FY2015-16 represents 
another step on the path of profitable growth. 

The improved trading performance and gross profit has combined with lower rates of overhead cost (circa 24% of revenue) 
and delivered underlying EBITDA of $5.5 million for the year, in sharp contrast to the EBITDA loss of A$9.5 million incurred 
in the previous year. A cost saving programme saw the rate of costs in staff and marketing costs lowered compared to the 
prior year. The group has however increased investment into its technology capabilities and will increase this investment 
further in the coming year to ensure the group has a robust and scalable platform on which to grow the business. 

During the year, and across all territories, the group continued to dedicate nearly all its marketing spend, which was circa 
7% of revenue, into measurable digital channels to attract and engage new and existing customers. Ongoing 
communications with existing customers has seen those loyal and engaged customers continue to spend with reliable 
regularity and with increasing order sizes.  

The group has maintained its investment into further developments of its technology platform, on which all territories 
operate. This has resulted in the delivery of a number of key initiatives to improve user experience, data capability and 
operational efficiency, including; a customer search function, advanced personalisation and recommendation engine and 
simplified, tokenised checkouts. In the coming year investment will be increased to capture further improvements and 
efficiencies and to extend the existing platform with wider retail marketplace functionality that will provide a solid base for 
growth. 

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MySale Group Plc 
Strategic report 
30 June 2016 

Many new brands, including a number from Arcadia, have joined our roster of over 2,500 brands, attracted by the group’s 
excellence in inventory management and our ability to efficiently distribute their products. The group’s unique international 
distribution capability is a particular point of difference for European and USA brands.  

The group implemented its strategy to increase the proportion of inventory that is own-buy, rather than on a consignment 
basis, and that now represents circa 15% of online revenue, up from 10% the previous year, which in turn supports higher 
gross margins and wider product selection for customers. Own-buy activity is concentrated on staple, branded goods. We 
are now a little over 18 months into the plan to re-focus our buying teams and have seen the benefits begin to accrue as 
relationships with brands and suppliers strengthen and deepen and, in the period, a number of exclusive sourcing 
arrangements were agreed.  

The combination of the group’s sourcing, compelling consumer value and reliable service means that returned goods remain 
at industry leading levels of only 5% overall.  

The group currently has circa 32,000 square metres of warehouse space which house the group’s inventory and logistics 
and distribution resources and these have the capacity to absorb significant growth. The processes of these warehouse 
operations are continually refined to accommodate broader product ranges, deliver the most efficient workflows and ensure 
the group’s customers receive the products they select within the timeframes they expect. During this year improved 
technology deployment in this area reduced individual unit economic costs by around 4.5%.  

Acquisition of Australian online retail websites  
The group completed the acquisition of three Australian online retail websites during the year. The acquisition includes the 
domain names ‘OO.com.au’; ‘dealsdirect.com.au’; and ‘topbuy.com.au’ and all associated customer databases, intellectual 
property, trademarks and goodwill and these websites were integrated to the group’s technology and logistics platform in the 
fourth quarter of the financial year. 

This acquisition provides an online retail opportunity that is highly complementary to the group’s core flash sale model and it 
will facilitate one of the broadest customer reaches of an Australian based online retailer; widen the product selection for 
customers and leverage the groups existing infrastructure.  

The three websites all fit with MySale’s hard discount strategy and offer compelling value to consumers, principally across 
the key MySale categories of Home and Fashion but also low price unbranded, fun gifts. The group realises a number of 
strategic benefits from this acquisition. Firstly, it grows the group’s ANZ3 active customer base, and secondly, it accelerates 
the group’s development of its retail marketplace capability, focussed on complementary product categories, which provides 
a good base for further growth in FY2016-17 and beyond. Thirdly, and perhaps most importantly, the acquisition 
demonstrates the group’s ability to efficiently integrate acquisitions onto the group’s proprietary technology and operational 
platforms. 

The rapid development of its online retail website offer has also accelerated the group’s overall online retail marketplace 
capability.  A new technology platform supporting flash, retail and marketplace activity is now in place and underpins the 
group’s ability to provide complete marketplace solutions to our brand partners and we shall use this opportunity to broaden 
and deepen our relationships with brands.  

New partnership  
The group is pleased to have launched a strategic partnership with Sports Direct after the financial year closed.  

The Sports Direct partnership is for the launch of inventory on the group’s Australian retail websites. This initiative will offer 
Australian consumers access to great sports brands at great prices in a sector with few existing operators of scale. The 
partnership will add approximately 150,000 SKUs to the Australian online retail offer and seamlessly integrates MySale’s 
consumer websites with the Sports Direct supply chain at an individual product level. Once successfully implemented and 
developed this Sports Direct partnership may be extended into additional territories of New Zealand and South-East Asia. 
This partnership also represents the first flagship retailer to join our nascent retail marketplace platform. The first products 
have already started shipping to customers and this will be reflected in our first half performance.  

Our Goal, Strategy and Tactics 
Our goal is a simple one. To grow annual revenues to more than A$1 billion and to improve our return on sales. While this 
may sound aggressive, we operate in big markets, partner with global brands and already have a strong platform to grow. 

Our strategic objectives remain unchanged: 

3 Australia and New Zealand 

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MySale Group Plc 
Strategic report 
30 June 2016 

•  Drive increased activity with existing customers 
•  Grow our active base 
• 

Increase profitability whilst re-investing for growth 

The tactics that have or will be adopted to achieve these strategic aims include: 

Invest in technology to improve customer experience, conversion and engagement 

•  Deploy proven digital marketing and engagement tactics to acquire and retain loyal and frequent customers 
• 
•  Focus on newer geographies in South-East Asia and the UK 
•  Utilise our international sourcing capability to drive frequency and volumes 
•  Add new categories and more products to drive activity and profitability 
•  Forge partnerships with global brands and retailers and provide solutions to their excess inventories  
•  Selective M&A to drive the active customer base and enter new categories 

Outlook 
The group has had a good year in FY2015-16 with significantly improved operational performance and solid progress 
against its strategic aims. There has been an encouraging start to the current financial year, with trading ahead of 
expectations and, although the group’s key trading period still lies ahead, the board is confident in the group’s prospects for 
the year.  

The new strategic partnership with Sports Direct is testimony to the capabilities the group is able to offer large retail partners 
and alliances such as this will provide further catalyst to the growth plans. 

The group’s diversified international operations should be well insulated from any uncertainty associated with the United 
Kingdom’s prospective exit from the EU and in the immediate term the Group will experience some benefit from a weaker 
GBP Sterling exchange rate. Additionally, the group’s core customer offer of compelling, discounted value in branded 
products should be highly relevant for consumers in tightening economic conditions.  

_____________________________ 
Carl Jackson 
Chief Executive Officer 
London 
27 September 2016 

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MySale Group Plc 
Strategic report 
30 June 2016 

4.  Financial review by the Chief Financial Officer 

Revenue and Gross Profit  
For the year ended 30 June 2016 group revenue increased by 7% to A$252.3 million (2015: A$235.9 million) and gross 
profit increased 21% to A$66.7 million (2015: A$55.2 million) as a result of the strategic plans implemented in 2015.  

Operating expenses  
Underlying operating expenses decreased 8% to A$61.7 million (2015: A$66.4 million) in the year under review following a 
cost  reduction  programme  initiated  in  2015  which  primarily  focused  on  reducing  marketing  and  headcount  costs.  These 
efficiencies have reduced the operating expenses as a percentage of Revenue to 24% (2015: 27%). 

Loss After Tax  
The loss after tax reported for the financial year is $A0.2 million (2015: A$17.8 million loss). This loss is after the inclusion of 
a number of exceptional and non-cash items which are shown in more detail in note 6 to the financial statements in order to 
give greater insight as to the underlying profitability of the group. 

Taxation 
The group has recorded a tax expense of A$0.4 million for the year (2015: tax benefit of A$3.7 million) which represents an 
effective rate in excess of the 30% the group anticipates as the long term expectation. This higher rate arises due to various 
tax adjustments and timing differences. Full details are provided in note 9 to the financial statements. The group has total 
tax losses of A$31 million (2015: A$30 million) with the majority located in Australia. The entire tax loss has been recognised 
with the provision of a deferred tax asset of A$9.3 million. 

Balance Sheet, Cash and Working capital 
The group’s closing cash balance was A$34.0 million (2015: A$39.9 million). This movement is largely a reflection of 
changes in working capital during the year, in particular increased inventory. This increase arose principally from the group’s 
strategic investment into more own-buy inventory which supports the drive to improve gross margins.  

Inventory is now at a level that will support the continued growth of the group’s own-buy business. The group would expect 
further growth in inventory levels to be in line with the overall growth of the business. 

Capital expenditure during the period was A$4.0 million (2015: A$4.1 million), in line with the prior period, and principally 
represents investment, to support the group’s growth plans, in equipment for the group’s logistics facilities and development 
of the technology platform. As part of the Group’s strategic plan it is anticipated that investment in capital expenditure shall 
increase. 

Banking Facilities 
The  group  holds  significant  cash  balances,  held  principally  with  HSBC  with  whom  the  group  also  has  trade  finance  multi 
option  debt  facilities  of  GBP£3.0  million  (increased  to  GBP£7.0  million  post  year-end).  In  addition  the  group  has  trade 
finance  facilities  of  A$12.2  million  with  ANZ  Bank.  All  facilities  are  renewed  on  an  annual  basis.  Of  the  total  facilities  of 
A$18.3 million, A$10.8 million remains undrawn at the year-end.  

Key Performance Indicators 
The  group  manages  its  operations  through  the  use  of  a  number  of  key  performance  indicators  (KPI’s)  such  as  revenue, 
revenue growth, gross margin percentage, average revenue per active member, and underlying EBITDA 

Underlying Basis 
The group manages its operations by looking at the underlying EBITDA which excludes the impact of a number of one off 
and non-cash items as this, in the Board’s opinion, provides a more representative measure of the group’s performance. A 
reconciliation between reported profit before tax and underlying EBITDA is included at note 6 to the financial statements. 

_____________________________ 
Andrew Dingle 
Chief Financial Officer 
London 
27 September 2016 
5.  Principal risks and uncertainties 

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MySale Group Plc 
Strategic report 
30 June 2016 

The management of the business and the execution of the group’s growth strategies are subject to a number of risks which 
could adversely affect the group’s future development. The following is not an exhaustive list or explanation of all risks and 
uncertainties associated with the group, but those considered by management to be the principal risks: 

Membership base 
The group needs to attract new ‘active’ members, in sufficient numbers, especially in markets where the group already has a 
degree  of  market  penetration,  such  as  Australia  and  New  Zealand  (‘ANZ’).  In  order  to  expand  its  membership  base,  the 
group is appealing to members who have historically used other methods to purchase products, such as in-store, retailers’ 
own websites or the websites of the group’s competitors. The ‘flash sale’ model operated by the group needs to continue to 
be  successful.  The  group’s  strategies  require  existing  members  to  make  repeat  purchases  from  the  group.  The  group’s 
current ‘lapsed client strategy’ uses personalised emails, vouchers and prompting emails to attempt to re-engage members 
to purchase product regularly. If these strategies fail, the group’s membership base may be reduced which could have an 
adverse effect on the group’s operating results and financial condition. 

Cost efficiencies  
The group targets a ‘cost per acquisition’ (‘CPA’) that is acceptable based on the expected member value and the group’s 
likelihood  of  recovering  the  acquisition  costs.  Increasing  the  group’s  membership  base  is  necessary  to  avoid  the  group 
incurring significantly higher marketing expenses and as a result, higher CPA, which could have an adverse effect on the 
group’s operating results and financial condition. 

Strategies and expansion plans  
The group’s strategies and expansion plans, particularly into new geographies, may result in unforeseen costs or require 
significant management attention or resources. The group may not perform to expectations and, in the case of new 
geographies, prove to be unsuccessful. In new markets, the group is required to develop banking and merchant solutions, 
delivery solutions and expand its infrastructure of people and information systems and train and manage its expanding 
employee base. In new jurisdictions, the group may compete with companies already operating in the relevant market, and 
these companies may understand the local market better than the group. Unsuccessful attempts at expansion into new 
jurisdictions could damage the group’s reputation, incur significant unanticipated costs and as a result, adversely affect the 
group’s business, prospects, operating results and financial condition. 

Product inventory  
The  group  requires  a  continuous  source  of  inventory,  from  existing  suppliers  or  new  suppliers,  at  appropriate  prices,  on 
appropriate terms, in a timely manner and/or in sufficient volume. A key driver for the group’s success is its ability to source 
product from a wide variety of brands, styles, categories and product types at discounted prices. The group does not have 
contractual assurances of continued supply, pricing or access to new products from existing suppliers. However, the group 
maintains strong relationships with suppliers and provide them with an effective mechanism to distribute their products. To 
maintain  its  reputation,  the  group  depends  on  suppliers  to  provide  high  quality,  genuine,  product  merchandise  that  meets 
with  members’  expectations.  If  the  group  is  unable  to  continue  to  source  such  products,  member  engagement  and 
purchases  would  likely  reduce  while  costs  increase  and  as  a  result,  the  group’s  operating  results  and  financial  condition 
could be adversely affected. 

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MySale Group Plc 
Strategic report 
30 June 2016 

Growth in e-commerce and flash sales 
The business of selling products over the internet, particularly on the flash sale model, is dynamic and relatively new. The 
market segment for the flash sale model has grown significantly, and this growth may not be sustainable. If members cease 
to find the flash sale model shopping experience fun, entertaining and good value, or otherwise lose interest in shopping in 
this manner, the group’s member base and buying patterns may decline and could negatively affect net sales and have an 
adverse effect on the group’s operating results and financial condition. 

Global economy 
The group’s performance is subject to global economic conditions. Deterioration in these conditions may reduce consumer 
spending, particularly on discretionary items, which includes the group’s merchandise. Adverse economic changes in any of 
the  regions  in  which  the  group  sells  its  products  could  reduce  consumer  confidence  and  could  negatively  affect  net  sales 
and have an adverse effect on the group’s operating results and financial condition. 

Technology and emails 
The  group’s  Information  Technology  (‘IT’)  systems  are  integral  to  its  operations.  The  technology  supports  the  group’s 
websites  and  mobile  applications,  logistics  management,  product  information  management,  administration  management 
systems, security systems and third-party data centre hosting facilities. If the IT systems do not function properly there could 
be system disruptions, corruptions in databases or other electronic information, delays in sales events, delays in transaction 
processing,  website  slowdown  or  unavailability,  loss  of  data  or  the  inability  to  accept  and  fulfil  member  orders  which,  if 
sustained or regular, could adversely affect the group’s business, operating results and financial condition.  

The group’s business is highly dependent on engaging with members via daily emails and other messaging services. These 
inform members of the day’s sales events, prompting them to visit the relevant website or mobile application and purchase 
products.  The  group  relies  on  the  successful  delivery  of  emails  or  other  messages  to  members  and  also  that  members 
actually open and read the emails. Webmail prioritisation, ‘spam’ and blocking filters and local laws on sending emails could 
affect the group’s business, prospects, operating results and financial condition. 

Competition  
Competitive  pressures,  changes  in  product  and  fashion  and  hence  consumer  demand  are  continuing  risks  which  could 
result  in  the  loss  of  sales.  The  group  manages  this  risk  by  the  continuous  sourcing  of  new  products,  adding  new  sales 
categories and marketing to stimulate member interest and by maintaining strong relationships with its members. 

The group does not take delivery of products from supplier until after it has been ordered by members and therefore delivery 
times  may  be  longer  than  some  other  competitors.  If  the  group  seeks  to  decrease  delivery  times  in  order  to  tackle  the 
competition and meet member demand, additional shipping costs are likely to be incurred. These costs may not be able to 
be  passed  on  in  full  or  at  all  to  members.  Alternatively,  the  group  may  be  required  to  change  its  operations  to  carry 
additional inventory and face additional inventory risk.  

Logistics and distribution networks 
The group uses third-party logistics providers to manage, process and ship product between group locations and directly to 
members.  There  is  a  risk  that  the  group  may  experience  network  interruptions  (including  third  parties’  delivery  services) 
which  may  prevent  the  timely  or  proper  delivery  of  products.  These  could  damage  the  group’s  reputation,  deter  repeat 
customers,  deter  suppliers  from  dealing  with  the  group  and  adversely  affect  its  business,  operating  results  and  financial 
condition. 

Loss of people 
The group’s senior executive team is instrumental in implementing the group’s business strategies and executing business 
plans which support the business operations and growth. The sourcing teams have strong supplier relationships which are 
central to the group’s ability to source discounted, quality products. Service agreements are in place and the risk of the loss 
of  key  personnel  is  mitigated  by  regular  reviews  of  remuneration  packages  (including  long  term  incentive  schemes)  and 
succession planning within the team. 

Trademarks and brand reputation 
Maintaining and enhancing the brand is critical to the group’s strategies going forward. If the group fails to meet member 
(and supplier) expectations, receives negative publicity or unfavourable member reviews and complaints on social media 
platforms, these could damage the brand and reduce consumer use of the group’s websites and mobile applications. If the 
group fails to maintain the brand or if excessive expenses are incurred in this effort, the group’s business, operating results 
and financial condition may be materially and adversely affected. As with all brands, the group is exposed to risk from 
unauthorised use of the group’s trademarks and other intellectual property. Any infringement could lead to a loss in profits 
and have a negative impact on image and continued success. Trademarks are registered and where any infringements are 
identified, appropriate legal action is taken. 

11 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Strategic report 
30 June 2016 

Changes in indirect tax rules 
Changes in local indirect tax, such as sales taxes, good and services tax and value-added taxes, and duty treatment in any 
of the markets in which the group operates could have an impact on the sales of products in those markets. Such changes 
could reduce the attractiveness of the group’s sales offering and have a material and adverse effect on the group’s financial 
condition and financial results. 

Cash 
The  management  of  the  group’s  cash  is  of  fundamental  importance.  The  group  maintains  all  cash  balances  with  large, 
appropriately capitalised, international financial institutions and seeks any necessary credit facilities from these institutions. 
The group relies on access to its cash and credit facilities in order to trade successfully and restrictions to such access could 
have a material and adverse effect on the group’s financial condition and financial results. 

6.  Corporate social responsibilities 
The  group’s  approach  is  to  make  a  positive  difference  to  the  people,  environment  and  communities  in  which  it  works. 
Examples include engaging not-for-profit employment agencies, to motivate and upskill the local unemployed community to 
sustain employment with the group and investing in warehousing training programs such as a Certificate 3 in Warehousing 
and Logistics for the group’s Australian staff. To reduce waste and the impact on the environment the group does not put 
copies of customer invoices in its parcels, but rather provides them online. 

7. People 

Equal opportunity 
The group is committed to an active equal opportunities policy. It is the group’s policy to promote an environment free from 
discrimination, harassment and victimisation, where everyone receives equal treatment regardless of gender, colour, ethnic 
or national origin, disability, age, marital status, sexual orientation or religion. Employment practices are applied which are 
fair, equitable and consistent with the skills and abilities of the employees and the needs of the group. 

Disabled employees 
Applications for employment by disabled persons are always fully considered, bearing in mind the aptitudes of the applicant 
concerned. In the event of members of staff becoming disabled, every effort is made to ensure that their employment with 
the  group  continues  and  that  appropriate  re-training  is  arranged.  It  is  the  policy  of  the  group  that  the  training,  career 
development and promotion of disabled persons should, as far as possible, be identical with that of other employees. 

Employee consultation 
The group places considerable value on the involvement of its employees and has a practice of keeping them informed on 
matters affecting them as employees and on the various factors affecting the performance of the group, which is achieved 
through  formal  and  informal  meetings.  Employee  representatives  are  consulted  regularly  on  a  wide  range  of  matters 
affecting their current and future interests.  

12 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
MySale Group Plc 
Corporate governance 
30 June 2016 

As the company is listed on the Alternative Investment Market, a market regulated by London Stock Exchange Plc, it is not 
required  to  comply  with  any  particular  corporate  governance  code.  However,  the  directors  recognise  the  value  and 
importance of high standards of corporate governance and acknowledge the importance of the principles set out in Quoted 
Companies  Alliance  (‘QCA’)  Corporate  Governance  Code  for  Small  and  Mid-sized  Quoted  Companies  2013  (the  ‘QCA 
Code’).  The  Board  therefore  applies  the  principles  of  the  QCA  Code  where  they  consider  it  appropriate  for  a  company  of 
MySale’s size and nature. 

The Board of Directors 
During  the  financial  year  ended  30  June  2016  and  as  at  the  date  of  approval  of  these  financial  statements,  the  Board 
consisted  of  five  directors  as  shown  below.  Both  non-executive  directors  are  considered  independent  under  the  criteria 
identified  in  the  QCA  Code  and  together  they  bring  considerable  knowledge,  skills  and  experience  to  the  Board  and  its 
deliberations. The members of the Board are: 

Iain McDonald   
David Mortimer AO 
Jamie Jackson   
Carl Jackson 
Andrew Dingle   

Independent Non-Executive Chairman  
Independent Non-Executive Director 
Executive Director and Vice Chairman 
Executive Director and Chief Executive Officer 
Executive Director and Chief Financial Officer 

Biographies  for  each  of  the  current  directors  are  set  out  in  the  Directors’  report  under  ‘Information  on  directors  and  their 
interests’.  

Schedule of matters reserved specifically for the Board include:  
•  overall business strategy of the group;  
• 
• 

review of key operational and commercial matters; 
review  of  key  financial  matters,  including  changes  to  the  group’s  capital  structure,  borrowing  facilities,  acquisitions, 
disposals and material capital expenditure; 

•  membership of the Board and its standing Committees, including delegation of authority to the Audit and Remuneration 

Committees; 

•  approval  of  full  year  and  half-year  financial  statements  and  any  interim  management  statements  or  other  financial 

disclosures;  
regulatory and shareholder communications; and 
• 
•  appointment and performance review of key advisors.  

The Board meets formally on a regular basis to consider strategy, performance and the framework of internal controls. Prior 
to  each  meeting,  all  directors  receive  appropriate  and  timely  information  including  briefing  papers  which  enable  them  to 
discharge their duties. Directors have access to the advice and services of the company secretary and external legal and 
financial advisers who together provide guidance and confirmation that Board procedures are followed and applicable rules 
and  regulations  are  complied  with.  With  the  prior  approval  of  the  chairman,  directors  are  able  to  obtain  independent 
professional advice in the furtherance of their duties, at the company’s expense.  

Details of the service contracts of the executive directors and the letters of appointment of the non-executive directors are 
set out in the Directors’ remuneration report. 

In order to facilitate the business of the company, and in line with the recommendations of the QCA Code, the Board has 
delegated certain of its responsibilities to the Audit Committee or Remuneration Committee, as appropriate. 

Audit Committee 
The Audit Committee has the primary responsibility for monitoring the adequacy and effectiveness of the group’s systems of 
internal  financial  control  and  risk  management,  ensuring  that  the  financial  performance  of  the  group  is  properly  measured 
and  reported  on,  reviewing  and  challenging  reports  from  management  and  the  external  auditor  relating  to  the  company’s 
accounting and internal controls and appraising the need for an internal audit function, in all cases having due regard to the 
interests of shareholders. The full terms of reference of the Audit Committee are available on the company’s website. 

The members of the Audit Committee are: 
David Mortimer AO 
Iain McDonald   

Member 
Chair 

13 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Corporate governance 
30 June 2016 

The Audit Committee met three times during the financial year.  

The Chief Financial Officer has a standing invitation to attend all meetings of the Audit Committee. The remaining executive 
directors, other members of the senior management team or the company’s advisers may be invited to attend all or part of 
any Audit Committee meeting, where appropriate, and minutes of meetings are circulated to all Board members, unless it 
would be inappropriate to do so. 

Remuneration Committee 
The  Remuneration Committee is responsible for reviewing the performance of the executive directors and for determining 
the terms and conditions of their employment, level of remuneration including short-term and long-term incentives, having 
due  regard  to  the  interest  of  shareholders  in  all  matters.  The  full  terms  of  reference  of  the  Remuneration  Committee  are 
available on the company’s website. 

Details on the structure of the company’s remuneration policy and the emoluments paid to the Board members during the 
financial year are set out in the Directors’ remuneration report.  

The members of the Remuneration Committee are: 

Iain McDonald   
David Mortimer AO 

Chair 
Member 

The Remuneration Committee met once during the financial year.  

The  executive  directors,  head  of  human  relations  or  the  company’s  advisers  may  be  invited  to  attend  all  or  part  of  any 
Remuneration Committee meeting, where required, and minutes of meetings are circulated to all Board members, unless it 
would be inappropriate to do so. 

Internal financial controls 
The  Board  place  considerable  importance  on  maintaining  full  control  and  direction  over  appropriate  strategic,  financial, 
organisational  and  compliance  issues,  and  have  in  place  an  organisational  structure  with  formally  defined  lines  of 
responsibility  and  delegation  of  authority.  There  are  established  procedures  for  planning,  capital  expenditure,  information 
and reporting systems and for monitoring the group’s business and its performance. Adherence to specified procedures is 
required at all times and the Board actively promotes a culture of quality and integrity. Compliance is monitored by the Audit 
Committee which, in turn, reports its findings to the Board. 

The Board, via delegated authority to the Audit Committee, is also responsible for the group’s system of internal control and 
for reviewing its effectiveness. Such a system is designed to manage rather than eliminate the risk of failure to achieve the 
group’s business objectives, and can only provide reasonable and not absolute assurance against material misstatement or 
loss.  The  agreed  processes  include  comprehensive  budgeting  systems  with  an  annual  budget  approved  by  the  Board, 
monthly  consideration  of  actual  operational  results  compared  with  budgets,  forecasts  and  regular  review  by  the  Board  of 
year end forecasts. The Board reports to shareholders half‑yearly. 

The  group’s  control  systems  address  key  business  and  financial  risks.  Matters  arising  are  reviewed  on  a  regular  basis.

14 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2016 

As the company is listed on the Alternative Investment Market (‘AIM’), it is not required to prepare a Directors’ remuneration 
report.  The  following  narrative  disclosures  are  prepared  on  a  voluntary  basis  for  the  group  and  are  not  subject  to  audit, 
unless otherwise specified. 

Principles used to determine the nature and amount of remuneration 
The objective of the group's remuneration framework is to ensure reward for performance is competitive and appropriate for 
the results delivered. The framework aligns the remuneration for executive directors and key senior management with the 
achievement of strategic objectives and the creation of value for shareholders. The Board of Directors ('the Board') ensures 
that the remuneration for executive directors and key senior management satisfies the following key criteria for good reward 
governance practices: 
• 
•  aligns executive compensation with company performance and shareholder return; and 
• 

is competitive and is acceptable to shareholders; 

is transparent. 

The Remuneration Committee, as detailed in the Corporate governance, is responsible for reviewing the performance of the 
executive directors and senior employees of the group and for determining the terms and conditions of their employment, 
level of remuneration including short-term and long-term incentives, having due regard to the interest of shareholders in all 
matters.  

The number of times the Remuneration Committee met is also detailed in the Corporate Governance section.  

Remuneration of directors 
The fees payable to the directors shall not exceed an aggregate amount of £1,500,000 per annum or such greater amount 
as shall be determined by the company’s shareholders by ordinary resolution. This is distinct from any salary, remuneration 
or other amounts which may be payable to the directors. 

The  directors  are  entitled,  under  the  Articles,  to  be  paid  all  reasonable  expenses  as  they  may  properly  incur  in  attending 
meetings of the directors, committee meetings of the directors, shareholders meetings, or otherwise in connection with the 
discharge of their duties. 

Executive directors’ remuneration  
The group’s remuneration policy for executive directors considers a number of factors and is designed to: 
•  have regard to the director’s experience and the nature and complexity of their work in order to pay a competitive salary, 

• 
• 

in line with comparable companies, that attracts and retains directors of the highest quality; 
reflect the director’s personal performance; 
link individual remuneration packages to the group’s long term performance and continued success of the group through 
the award of annual bonuses and share-based incentive schemes; 

•  provide post‑retirement benefits through contributions to individual’s pension schemes; and 
•  provide  employment‑related  benefits  that  may  include  the  provision  of  a  company  car  or  cash  alternative,  life 
assurance,  insurance  relating  to  the  director’s  duties,  housing  allowance,  medical  insurance  and  permanent  health 
insurance. 

Directors’ service agreements, salaries, bonuses and other incentive schemes 
Each  executive  director  has  a  service  contract  with  the  group,  dated  10  June  2014.  Executive  directors’  salaries  are 
reviewed annually in line with the remuneration reviews for all other group employees. The basic annual salaries  and key 
benefits as at 30 June 2016 are as follows: 

Executive director 

Base salary 

Statutory 
superannuation 

Motor vehicle 
allowance 

Group entity with which the contract 
is with 

Jamie Jackson  
Carl Jackson 
Andrew Dingle 

£150,000 
A$275,000 
A$288,750 

- 
A$26,125 
A$27,431 

£18,000  MySale Group Plc 
A$30,000  Ozsale Pty Limited 
-  Ozsale Pty Limited 

Executive directors’ salaries are reviewed annually in line with the remuneration reviews for all other group employees. 

15 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2016 

Executive  director’s  employment  contracts  are  continuous.  They  may  be  terminated  by  either  party  by  6  months’  written 
notice. The company may at its sole and absolute discretion terminate the employment of an executive director by making a 
payment in lieu of any unexpired notice period equal to their basic salary for that period. Executive directors have agreed to 
confidentiality undertakings, without limitation as to time, and has agreed to non-compete, non-solicitation of staff and non-
interference in supply restrictive covenants that apply for a period of 12 months following termination of employment with the 
group.  

Executive  directors  are  eligible  to  participate  in  a  discretionary  annual  bonus  scheme  on  the  terms  decided  by  the 
Remuneration  Committee  and  may  also  participate  in  any  benefits  arrangements  the  group  has  in  place  for  categories  of 
employees of which he is a member, subject to and in accordance with the terms and/or rules of those arrangements from 
time to time. 

Non-executive directors’ remuneration  
The remuneration of non-executive directors is a matter for the Chairman of the Board and the executive directors and no 
director is involved in any decisions as to their own remuneration. 

David Mortimer AO and Iain McDonald entered into letters of appointment on 3 June 2014 and 27 July 2015, respectively. 
David Mortimer’s letter was updated on 12 August 2015. Each receives a fee for their services which takes into account the 
role undertaken. They do not receive any pension or other benefits from the group.  

The annual fees for non-executive directors, effective at the date of this report, are as follows: 

Non-executive director 

Base fee 

Group entity with which the 
appointment is with 

Iain McDonald 
David Mortimer AO 

£75,000 
£40,000 

MySale Group Plc 
MySale Group Plc 

The appointment of any non-executive director is terminable on 3 months’ written notice. 

The following information is subject to audit.  

Directors’ remuneration for the year ended 30 June 2016 was as follows and this information is subject to audit: 

Basic salary/ 
fees 

Bonus 

Taxable 
benefits 

Pension 
contributions 

Total 
2016 

Total 
2015 

Non-executive 
directors: 

Iain McDonald 
David Mortimer AO 
Adrian MacKenzie 

£68,750 
£45,000 
£3,333 

Executive 
directors: 
Jamie Jackson  
Carl Jackson 

A$307,200 
A$275,000 

Andrew Dingle 

A$288,750 

- 
- 

- 
- 

- 

- 
- 

- 
- 

£68,750 
£45,000 
£3,333 

- 
£100,000 
£40,000 

A$36,864 
A$47,311 

- 
A$28,975 

A$344,064 
A$351,286 

A$236,082 
A$315,939 

A$26,404 

A$27,431 

A$342,585 

A$313,439 

The company had two employee share plans prior to its AIM admission on 16 June 2014: (i) the Executive Incentive Plan 
(‘EIP’) and (ii) the Loan Share Plan (‘LSP’). 

(i) The Executive Incentive Plan 
On  16  June  2015,  Andrew  Dingle  became  entitled  to  201,115  ordinary  shares  which  vested  on  that  date  but  were  not 
exercised until July 2015 in accordance with the EIP. Andrew Dingle had a previous entitlement to a cash bonus payable on 
AIM admission but had agreed to defer the payment and take it in the form of a conditional award under the EIP, which was 
subject to a continued employment with the group.  

In July 2015, 3,000,000 options over the ordinary share capital of the company were granted to the chairman Iain McDonald 
with  an  exercise  price  of  53p.  1,000,000  options  will  vest  when  the  company’s  share  price  reaches  £1.50,  a  further 

16 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2016 

1,500,000 shall vest when the company’s share price reaches £2.26 and a further 500,000 shall vest when the company’s 
share  price  reaches  £2.75.  The  options  expire  five  years  after  the  grant  date.  Other  than  the  vesting  conditions,  all  other 
terms are the same as the EIP. The fair value of the accounting expense in relation to these options are recognised over the 
vesting period. 

(ii) Loan Share Plan 
The emoluments disclosed above do not include any amounts for the value of share awards granted to the directors who 
have  been  selected  to  participate  in  the  LSP.  The  LSP  enables  directors  and  employees  selected  to  participate  to  buy  or 
subscribe for ordinary shares of the company, using a loan from the company. The ordinary shares are bought on-market or 
are subscribed at market value. The loan is then repayable, five years from grant date, and the ordinary shares may be sold 
to repay the loan on vesting. The loan is interest-free and recourse is limited to the value of the ordinary shares bought with 
it. 50% of the ordinary shares vested two years after AIM admission (16 June 2016) and the remaining 50% will vest three 
years after (16 June 2017), however vesting is subject to the Remuneration Committee being satisfied that the underlying 
performance  of  the  group  justifies  vesting.  In  determining  this,  the  Remuneration  Committee  will  have  regard  to  Revenue 
and Earnings Before Interest, Tax, Depreciation and Amortisation (‘EBITDA’) included in the company’s internal forecasts as 
at the date of allocation. The fair value of the accounting expense in relation to the share awards for the loan share plan are 
recognised over the vesting period. 

During the year the Board decided to change the vesting conditions for future grants for the EIP and LSP plans beginning 
with  the  August  2015  grant.  100%  of  future  awards  will  now  vest  three  years  from  grant  date  and  are  subject  to  the 
achievement of the Underlying EBITDA target set by the Board in the year of the grant.  

Shares granted under the LSP are as follows: 

Balance 
1 July 
2015 

- 
- 
- 
111,499 
- 

Iain McDonald 
David Mortimer AO 
Jamie Jackson 
Carl Jackson 
Andrew Dingle 

Granted 

Exercised 

Cancelled 

Balance 
30 June 
2016 

Exercise 
price 
(£) 

Date of 
exercise 

Market 
price on 
exercise 
(£) 

- 
- 
- 
- 
357,138 

- 
- 
- 
- 
- 

- 
- 
- 
- 
- 

- 
- 
- 
111,499 
357,138 

- 
- 
- 
£2.26 
£0.51 

- 
- 
- 
- 
- 

- 
- 
- 
- 
- 

Share price information 
The market price of MySale Group Plc ordinary shares at 30 June 2016 was £0.65 (2015: £0.52) and the range during the 
financial year was between £0.41 and £0.72 (2015: £0.47 and £2.35).  

17 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' report 
30 June 2016 

The  directors  present  their  report,  together  with  the  financial  statements  and  independent  auditor’s  report,  on  the 
consolidated entity (referred to hereafter as the 'consolidated entity', ‘group’ or ‘MySale’) consisting of MySale Group Plc and 
the subsidiaries it controlled at the end of, or during, the year ended 30 June 2016.  

Directors 
The directors who have served on the Board of MySale Group Plc during the whole of the financial year and up to the date 
of this report are set out below: 

Iain McDonald  
David Mortimer AO  
Jamie Jackson  
Carl Jackson  
Andrew Dingle 

Information on directors and their interests 
Biographies for the directors and their interests in the ordinary shares of the company, are shown below: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

 Iain McDonald 
 Independent Non-Executive Chairman 
  46 
 Iain was appointed to the Board in July 2015. Based in London, Iain has a wealth of experience of 
high  growth,  online  businesses  and  capital  markets  which  the  Board  believes  will  be  of  great 
benefit to the group. Iain is a partner with the William Currie Group of Companies (‘WCG’), a family 
business  founded  by  financier  Bill  Currie  to  invest  primarily  in  technology  and  e-commerce 
companies. Iain has worked with WCG for seven years now during which time WCG has built upon 
its already strong track record in the sector, having invested in the early stages of development of 
companies including ASOS, The Hut Group, Metapack, Eagle Eye Solutions and Anatwine. As well 
as  working  on  the  investment  side  of  the  business,  Iain  is  a  non-executive  director  at  The  Hut 
Group, Anatwine and Houseology.com.  

 David Mortimer AO 
 Independent Non-Executive Director 
  72 
 David  was  appointed  to  the  Board  in  May  2014.  He  has  over  40  years  of  corporate  finance  and 
commercial  experience  predominantly  whilst  working  in  Australia  and  the  US.  Amongst  David’s 
broad  experience,  notable  appointments  include  current  chairman  of  Crescent  Capital  Partners, 
and  former  appointments  include  CEO  of  TNT  Limited  worldwide  group,  chairman  of  Australia 
Post, chairman of Leighton Holdings, chairman of Sydney Airports and deputy chairman of Ansett 
Australia Holdings. David was also appointed an Officer of the Order of Australia in 2005. 

 Jamie Jackson 
 Executive Director and Vice Chairman 
  51 
 Jamie  founded  MySale  in  2007  having  identified  the  gap  in  the  Asia-Pacific  region  for  an  online 
flash sales marketplace. He has been involved in the fashion wholesale business for more than 20 
years,  including  senior  roles  with  French  Connection  and  President  Stone.  Jamie  also  built  up 
extensive  experience  in  managing  and  operating  his  own  retail  stores  in  the  UK  and  Australia 
including  liquidating  leading  brands’  excess  stock  to  retailers  for  companies  such  as  TK  Maxx, 
Costco and Tesco. Building on this experience. He is currently focused on the group’s international 
buying, product development and strategic partnerships. 

 Carl Jackson 
 Executive Director and Chief Executive Officer 
  53 
 Carl  joined  MySale  in  2009  and  has  over  26  years  of  international  operational,  sales  and 
commercial management experience gained from a number of retail and consumer venture capital 
investments  including  senior  management  retail  experience  and  15  years  in  retail  and  consumer 
brand  private  equity.  Carl  has  led  MySale’s  expansion  into  New  Zealand  and  South-East  Asia  to 
over 10 million members and has ongoing responsibility for the group’s day-to-day operations and 
new market expansion. 

18 

 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
MySale Group Plc 
Directors' report 
30 June 2016 

Name: 
Title: 
Age: 
Experience 
and expertise: 

Andrew Dingle 
Executive Director and Chief Financial Officer 
46 

  Andrew  joined  MySale  in  2013  having  previously  served  as  ANZ  CFO  for  Henry  Schein,  a  US 
Fortune  500  company.  He  started  his  career  with  Grant  Thornton  initially  in  tax  and  business 
services before moving into insolvency and business reconstruction where he focused on the retail 
and  manufacturing  sectors.  A  move  to  the  UK  in  1997  enabled  Andrew  to  work  in  a  number  of 
financial accounting roles across various industries including financial services, entertainment and 
retail.  Andrew  possesses  strong  financial,  strategy  and  commercial  management  skills,  including 
distribution  and  inventory  management  experience  in  multi-warehousing  environments,  and  is 
focused on group finance, logistics and warehousing and strategy. Andrew is a qualified CPA and 
also holds an MBA from the Australian Graduate School of Management. 

Directors’ beneficial interests in the shares of the company: 

Name 

Iain McDonald 
David Mortimer AO4 
Jamie Jackson 
Carl Jackson2 
Andrew Dingle 

Ordinary 
shares 

Percentage  
holding 

248,482 
165,000 
47,469,189 
3,745,000 
201,115 

0.2% 
0.1% 
31.4% 
2.5% 
0.1% 

Details  of  share  options  or  share  awards  granted  to  the  executive  directors  are  disclosed  in  the  Directors’  remuneration 
report. 

Information on company secretary 
Name: 
Title: 
Experience and 
expertise: 

 Prism Cosec Limited 
 Company Secretary 
 Prism  Cosec  Limited  is  UK  incorporated  professional  corporate  company  secretary,  providing 
corporate governance and company secretarial services to quoted and unquoted companies.  

Results and dividends 
The results for the financial year are set out in the statement of profit or loss and other comprehensive income. No dividend 
has been paid during the financial year and the directors do not recommend a final dividend in respect of the year ended 30 
June 2016. 

The directors are responsible for the maintenance and integrity of the company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 

Going concern 
The  group’s  business  activities,  together  with  the  factors  likely  to  affect  its  future  development,  performance  and  financial 
position are given in the Strategic review and this Directors’ report. In addition, the notes to the financial statements include 
details on the group’s borrowing facilities and its objectives, policies and processes for managing its capital; its financial risk 
management objectives; and its exposures to credit risk and liquidity risk.  

The group has considerable financial resources together with a member base split across different geographic areas. The 
group’s  forecasts  and  projections,  taking  into  account  reasonably  possible  changes  in  trading  performance,  show  that  the 
group should be able to operate within the level of its current facility. As a consequence, the directors believe that the group 
is well placed to manage its business risks successfully.  

The directors have, at the time of approving the financial statements, a reasonable expectation that the company and the 
group have adequate resources to continue in operational existence for the foreseeable future. Thus they continue to adopt 
the going concern basis of accounting in preparing the financial statements.  

4 Held by David Mortimer and Barbara Mortimer as trustees for the Wallaroy Provident Fund 
2 Held by Jackson Capital Pty Ltd as trustee for the Jackson Family Trust. 

19 

 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                                        
MySale Group Plc 
Directors' report 
30 June 2016 

Subsequent Event 
The  group’s  borrowing  facility  with  Hong  Kong  and  Shanghai  Banking  Corporation  increased  to  £7,000,000  (previously 
£3,000,000) in August 2016. The facility is secured by a Corporate Guarantee. Refer to Note 38 Event after the reporting 
period. 

Substantial shareholdings 
At  the  reporting  date,  the  company  had  been  notified  of  the  following  interests  of  3%  or  more  of  the  share  capital  of  the 
company, other than those of the directors above: 

Name 

Shelton Capital Limited 
Schroders plc 
Insight Venture Partners VI5  
Sports Direct International 

Number of shares 
held 

Percentage 
holding 

 33,237,124 
18,134,651 
7,871,137 
7,251,065 

22.0% 
12.0% 
5.2% 
4.8% 

Charitable and political donations 
The  group  made  charitable  donations  of  nil  (2015:  A$25,250)  during  the  financial  year.  The  group  made  no  political 
donations. 

Independent Auditor 
In the case of each of the persons who are directors of the company at the date when this report was approved: 
• 

so  far  as  each  of  the  directors  is  aware,  there  is  no  relevant  audit  information  of  which  the  company’s  auditors  are 
unaware; and 

•  each  of  the  directors  has  taken  all  the  steps  that  he  ought  to  have  taken  as  a  director  to  make  himself  aware  of  any 

relevant audit information and to establish that the company’s auditors are aware of that information. 

PricewaterhouseCoopers LLP have expressed their willingness to continue as auditors and a resolution to re-appoint them 
will be proposed at the forthcoming Annual General Meeting. 

By Order of the Board. 

_____________________________ 
Iain McDonald  
Chairman 
London 
27 September 2016 

5 Held by: (i) Insight Venture Partners VI, L.P. (5,735,901 ordinary shares); (ii) Insight Venture Partners (Cayman) VI, L.P. 
(1,801,915 ordinary shares); and (iii) Insight Venture Partners VI (Co-Investors), L.P. (333,321 ordinary shares) 

20 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
                                                        
 
MySale Group Plc 
Directors' responsibility statement 
30 June 2016 

The  directors  are  responsible  for  preparing  the  financial  statements  of  the  group  in  accordance  with  applicable  law  and 
International  Financial  Reporting  Standards  (‘IFRSs’)  as  adopted  by  the  European  Union  and  financial  statements  of  the 
parent company in accordance with applicable law and United Kingdom Accounting Standards. 

The Companies (Jersey) Law 1991 requires the directors to prepare financial statements for each financial year that give a 
true and fair view of the state of affairs of the group and the parent company and of the profit or loss of the group for that 
period.   

select suitable accounting policies and then apply them consistently; 

In preparing the financial statements, the directors are required to: 
• 
•  make judgements and accounting estimates that are reasonable and prudent; 
• 

state  whether  IFRSs  as  adopted  by  the  European  Union  and  applicable  United  Kingdom  Accounting  Standards  have 
been  followed  for  the  group  and  the  parent  company  respectively,  subject  to  any  material  departures  disclosed  and 
explained in the group and parent company financial statements; 

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the group and the 

parent company will continue in business. 

The directors confirm they have complied with all the above requirements in preparing the financial statements.  

The directors are responsible for keeping proper accounting records which disclose with reasonable accuracy at any time 
the financial position of the group and the parent company and enable them to ensure that the financial statements comply 
with the Companies (Jersey) Law 1991. They have a general responsibility for taking such steps as are reasonable open to 
them to safeguard the assets of the group and the parent company and to prevent and detect fraud and other irregularities. 

So far as the directors are aware, there is no relevant audit information of which the group and parent company auditors are 
unaware, and each director has taken all steps that he ought to have taken as a director in order to make himself aware of 
any relevant audit information and to establish that the group and parent company’s auditors are aware of that information. 

The directors are responsible for the maintenance and integrity of the company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 

The  directors  consider  that  the  annual  report  and  financial  statements,  taken  as  a  whole,  is  fair,  balanced  and 
understandable  and  provides  the  information  necessary  for  shareholders  to  assess  the  group’s  performance,  business 
model and strategy.  

Each  of  the  directors,  whose  names  and  functions  are  listed  in  the  Directors’  report  confirm  that,  to  the  best  of  their 
knowledge: 
• 

the  group  financial  statements,  which  have  been  prepared  in  accordance  with  IFRSs  as  adopted  by  the  European 
Union, give a true and fair view of the assets, liabilities, financial position and profit or loss of the group;  
the Directors’ report includes a fair review of the development and performance of the business and the position of the 
group; and 
the Strategic report contains a description of the principal risks and uncertainties that the group faces. 

• 

• 

21 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
MySale Group Plc 
Independent auditors' report to the members of MySale Group Plc 

Report on the financial statements 

Our opinion 

In our opinion: 

•  Mysale  Group  plc’s  group  and  parent  company  financial  statements  (the  “financial  statements”)  give  a  true  and  fair 
view  of  the  state  of  the  group’s  and  parent  company’s  affairs  as  at  30  June  2016  and  of  the  group’s  profit  and  cash 
flows for the year then ended; 

• 

• 

• 

the  group  financials  have  been  properly  prepared  in  accordance  with  International  Financial  Reporting  Standards 
(IFRSs) as adopted by the European Union;  

the  parent  company  financials  have  been  properly  prepared  in  accordance  with  United  Kingdom  Accounting 
Standards; and 

the financial statements have been prepared in accordance with the requirements of the Companies (Jersey) Law 1991. 

What we have audited 

The financial statements, included within the Annual Report and Financial Statements, comprise: 

• 

• 

• 

• 

• 

• 

• 

the Balance sheet as at 30 June 2016; 

the Parent company Balance Sheet as at 30 June 2016; 

the Statement of profit and loss and other comprehensive income for the year then ended; 

the Statement of cash flows for the year then ended; 

the Statement of changes in equity for the year then ended;  

the Parent company statement of changes in equity for the year then ended; and 

the  notes  to  the  financial  statements,  which  include  a  summary  of  significant  accounting  policies  and  other 
explanatory information. 

The financial reporting framework that has been applied in the preparation of the group financial statements is IFRSs as adopted by 
the European Union, and applicable law. The financial reporting framework that has been applied in the preparation of the parent 
company financial statements is United Kingdom Accounting Standards, comprising FRS 101: “Reduced Disclosure Framework”, 
and applicable law.  

In applying the financial reporting framework, the directors have made a number of subjective judgements, for example in respect 
of significant accounting estimates. In making such estimates, they have made assumptions and considered future events. 

Opinion on other matter  

In our opinion, the information given in the Strategic report, Corporate governance, Directors’ remuneration report, and Directors’ 
report for the financial year for which the financial statements are prepared is consistent with the financial statements. 

Other matters on which we are required to report by exception 

Accounting records and information and explanations received 

Under the Companies (Jersey) Law 1991 we are required to report to you if, in our opinion: 

•  we have not received all the information and explanations we require for our audit ; or 

• 

• 

• 

proper accounting records have not been kept; or  

proper returns adequate for our audit have not been received from branches not visited by us; or 

the financial statements are not in agreement with the accounting records and returns. 

We have no exceptions to report arising from this responsibility. 

22 

 
 
 
 
 
 
 
 
  
 
 
 
MySale Group Plc 
Independent auditors' report to the members of MySale Group Plc 

Responsibilities for the financial statements and the audit 

Our responsibilities and those of the directors 

As explained more fully in the Directors’ Responsibilities Statement set out on page 22, the directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view. 

Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law and 
International Standards on Auditing (UK and Ireland) (“ISAs (UK & Ireland)”). Those standards require us to comply with the 
Auditing Practices Board’s Ethical Standards for Auditors. 

This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with Article 
113A of the Companies (Jersey) Law 1991 and for no other purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come save 
where expressly agreed by our prior consent in writing. 

What an audit of financial statements involves 

We conducted our audit in accordance with ISAs (UK & Ireland). An audit involves obtaining evidence about the amounts and 
disclosures in the financial statements sufficient to give reasonable assurance that the financial statements are free from material 
misstatement, whether caused by fraud or error. This includes an assessment of:  

•  whether  the  accounting  policies  are  appropriate  to  the  group’s  and  parent  company’s  circumstances  and  have  been 

consistently applied and adequately disclosed;  

• 

• 

the reasonableness of significant accounting estimates made by the directors; and  

the overall presentation of the financial statements.  

We primarily focus our work in these areas by assessing the directors’ judgements against available evidence, forming our own 
judgements, and evaluating the disclosures in the financial statements. 

We test and examine information, using sampling and other auditing techniques, to the extent we consider necessary to provide a 
reasonable basis for us to draw conclusions. We obtain audit evidence through testing the effectiveness of controls, substantive 
procedures or a combination of both.  

In addition, we read all the financial and non-financial information in the Annual Report to identify material inconsistencies with 
the audited financial statements and to identify any information that is apparently materially incorrect based on, or materially 
inconsistent with, the knowledge acquired by us in the course of performing the audit. If we become aware of any apparent material 
misstatements or inconsistencies we consider the implications for our report. 

Craig Skelton (Senior Statutory Auditor) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
London 
27 September 2016 

23 

 
 
 
 
 
 
 
 
  
 
 
 
 
MySale Group Plc 
Statement of profit or loss and other comprehensive income 
For the year ended 30 June 2016 

Revenue 
Revenue from sale of goods 
Cost of sale of goods 

Gross profit 

Other operating gains/(loss), net 

Finance income 
Finance costs 
Finance income, net 

Expenses 
Selling and distribution expenses 
Administration expenses 
Share of loss of joint venture  

Profit/(loss) before income tax (expense)/benefit 

  Note   

2016 
A$'000 

2015 
A$'000 

252,289   
(185,633)  

235,853  
(180,621) 

66,656   

55,232  

2,173   

125   
(97)  
28   

204  

195  
(58) 
137  

(37,460)  
(31,126)  
(104)  

(47,952) 
(28,969) 
(116) 

167   

(21,464) 

5 

7 

35 

Income tax (expense)/benefit 

9 

(364)  

3,675  

Loss after income tax (expense)/benefit for the year 

(197)  

(17,789) 

Other comprehensive income 

Items that may be reclassified subsequently to profit or loss 
Net change in the fair value of cash flow hedges taken to equity, net of tax 
Foreign currency translation 

23 
23 

(1,068)  
(2,161)  

740  
6,219  

Other comprehensive income for the year, net of tax 

Total comprehensive income for the year 

Loss for the year is attributable to: 
Non-controlling interest 
Owners of MySale Group Plc 

Total comprehensive income for the year is attributable to: 
Non-controlling interest 
Owners of MySale Group Plc 

(3,229)  

6,959  

(3,426)  

(10,830) 

(20)  
(177)  

-  
(17,789) 

(197)  

(17,789) 

(20)  
(3,406)  

-  
(10,830) 

(3,426)  

(10,830) 

Cents 

Cents 

Basic earnings per share 
Diluted earnings per share 

36 
36 

(0.12)  
(0.12)  

(11.81) 
(11.81) 

The above statement of profit or loss and other comprehensive income should be read in conjunction with the 
accompanying notes 
24 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
MySale Group Plc 
Balance sheet 
As at 30 June 2016 

Assets 

Current assets 
Cash and cash equivalents 
Trade and other receivables 
Inventories 
Derivative financial instruments 
Income tax receivable 
Other 
Total current assets 

Non-current assets 
Investments in joint venture 
Property, plant and equipment 
Intangibles 
Deferred tax 
Total non-current assets 

Total assets 

Liabilities 

Current liabilities 
Trade and other payables 
Borrowings 
Derivative financial instruments 
Income tax payable 
Provisions 
Deferred revenue 
Total current liabilities 

Non-current liabilities 
Borrowings 
Provisions 
Total non-current liabilities 

Total liabilities 

Net assets 

Equity 
Share premium account 
Other reserves 
Accumulated losses 
Equity attributable to the owners of MySale Group Plc 
Non-controlling interest 

Total equity 

  Note   

2016 
A$'000 

2015 
A$'000 

10 
11 
12 

13 

14 
15 
16 

17 
18 

19 

20 
21 

23 

24 

34,005   
9,058   
35,473   
-   
-   
7,973   
86,509   

-   
2,226   
29,765   
10,295   
42,286   

39,853  
23,630  
17,880  
22  
1,643  
4,736  
87,764  

134  
3,023  
23,517  
10,320  
36,994  

128,795   

124,758  

29,548   
6,476   
1,047   
1,104   
2,163   
11,677   
52,015   

-   
368   
368   

29,240  
1,189  
-  
1,234  
2,115  
11,147  
44,925  

64  
328  
392  

52,383   

45,317  

76,412   

79,441  

306,363   
(125,763)  
(104,168)  
76,432   
(20)  

306,363  
(122,931) 
(103,991) 
79,441  
-  

76,412   

79,441  

The  financial  statements  of  MySale  Group  Plc  (company  number  115584)  were  approved  by  the  Board  of  Directors  and 
authorised for issue on 27 September 2016. They were signed on its behalf by: 

___________________________                     ___________________________ 
Carl Jackson                                                            Andrew Dingle 
Director                                                                     Director 

The above balance sheet should be read in conjunction with the accompanying notes 
25 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
MySale Group Plc 
Statement of changes in equity 
For the year ended 30 June 2016 

Share 
premium 
account  
A$'000 

Other  
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Non-
controlling  
interest  
A$'000 

Total equity 
A$'000 

Balance at 1 July 2014 

306,363   

(133,595)  

(86,202)  

Loss after income tax benefit for the year 
Other comprehensive income for the year, net 
of tax 

Total comprehensive income for the year 

Transactions with owners in their capacity as 
owners: 
Share-based payments (note 23) 

-  

- 

-  

-  

-  

(17,789)  

6,959  

- 

6,959   

(17,789)  

3,705   

-  

Balance at 30 June 2015 

306,363   

(122,931)  

(103,991)  

-  

-  

- 

-  

-  

-  

86,566  

(17,789) 

6,959  

(10,830) 

3,705  

79,441  

 Share 
premium 
account 
A$'000 

 Other 
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Non-
controlling  
interest  
A$'000 

Total equity 
A$'000 

Balance at 1 July 2015 

306,363   

(122,931)  

(103,991)  

-  

79,441  

Loss after income tax expense for the year 
Other comprehensive income for the year, net 
of tax 

Total comprehensive income for the year 

Transactions with owners in their capacity as 
owners: 
Share-based payments (note 23) 

-  

- 

-  

-  

-  

(177)  

(20)  

(197) 

(3,229) 

- 

- 

(3,229) 

(3,229)  

(177)  

(20)  

(3,969) 

397   

-  

-  

397  

Balance at 30 June 2016 

306,363   

(125,763)  

(104,168)  

(20)  

76,412  

The above statement of changes in equity should be read in conjunction with the accompanying notes 
26 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
MySale Group Plc 
Statement of cash flows 
For the year ended 30 June 2016 

Cash flows from operating activities 
Loss before income tax (expense)/benefit for the year 

Adjustments for: 
Depreciation and amortisation 
Net loss on disposal of property, plant and equipment 
Share of loss - joint ventures 
Share-based payments 
Interest income 
Interest expense 

Change in operating assets and liabilities: 
Decrease/(increase) in trade and other receivables 
Increase in inventories 
Decrease/(increase) in other operating assets 
Increase/(decrease) in trade and other payables 
Increase/(decrease) in other provisions 
Increase in deferred revenue 

Interest received 
Interest paid 
Income taxes refunded/(paid) 

  Note   

2016 
A$'000 

2015 
A$'000 

167   

(21,464) 

4,383   
30   
104   
-   
(125)  
97   

3,434  
71  
116  
3,705  
(195) 
58  

4,656   

(14,275) 

14,167   
(17,593)  
(3,153)  
155   
486   
530   

43   
125   
(97)  
832   

(19,508) 
(5,077) 
11,760  
(1,728) 
(5,407) 
(4,469) 

(38,326) 
195  
(58) 
(49)  

Net cash from/(used in) operating activities 

108  

(38,616) 

Cash flows from investing activities 
Payment for purchase of business, net of cash acquired 
Payments for new joint venture capital invested 
Payments for property, plant and equipment 
Payments for intangibles 
Proceeds from disposal of property, plant and equipment 
Proceeds from disposal of intangibles 
Proceeds from release of security deposits 

Net cash used in investing activities 

Cash flows from financing activities 
Proceeds from borrowings 
Repayment of borrowings 
Repayments of leases 

Net cash generated from/(used in) financing activities 

Net decrease in cash and cash equivalents 
Cash and cash equivalents at the beginning of the financial year 
Effects of exchange rate changes on cash 

33 

14 
15 

(5,300)  
-   
(782)  
(3,248)  
153   
8   
(120)  

-  
(104) 
(1,033) 
(3,404) 
51  
-  
-  

(9,289)  

(4,112) 

9,089   
(3,775)  
(91)  

2,467  
(2,759) 
(330) 

5,223   

(622) 

(3,958)  
39,853   
(1,890)  

(43,350) 
77,344  
5,859  

Cash and cash equivalents at the end of the financial year 

10 

34,005   

39,853  

The above statement of cash flows should be read in conjunction with the accompanying notes 
27 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 1. General information 

MySale  Group  Plc  is  a  group  consisting  of  MySale  Group  Plc  (the  'company'  or  'parent  entity')  and  its  subsidiaries  (the 
'group').  The  financial  statements  of  the  group,  in  line  with  the  location  of  the  majority  of  the  group's  operations  and 
customers, are presented in Australian dollars and generally rounded to the nearest thousand.  

The  principal  business  of  the  group  is  the  operating  of  online  shopping  outlets  for  consumer  goods  like  ladies,  men  and 
children’s fashion clothing, accessories, beauty and homeware items. 

MySale Group Plc is a public company listed on the AIM (Alternate Investment Market), a sub-market of the London Stock 
Exchange.  The  company  is  incorporated  and  registered  under  the  Companies  (Jersey)  Law  1991.  The  company  is 
domiciled in Australia. 

The registered office of the company is Ogier House, The Esplanade, St. Helier, JE4 9WG, Jersey and principal place of 
business is at Unit 5, 111 Old Pittwater Road, Brookvale, NSW 2100, Australia. 

The financial statements were authorised for issue, in accordance with a resolution of directors, on 28 September 2016. 
The directors have the power to amend and reissue the financial statements.  
Note 2. Significant accounting policies 

The principal accounting policies adopted in the preparation of the financial statements are set out below. These policies 
have been consistently applied to all the years presented, unless otherwise stated. 

These financial statements are prepared in accordance with International Finance Reporting Standards ('IFRS' or 'IFRSs') 
as  adopted  for  use  in  the  European  Union  (the  'EU')  and  IFRS  Interpretations  Committee  interpretations  (together 
'EUIFRS'). 

Historical cost convention 
The  financial  statements  have  been  prepared  under  the  historical  cost  convention,  except  for  derivative  financial 
instruments at fair value. 

Critical accounting estimates 
The  preparation  of  the  financial  statements  requires  the  use  of  certain  critical  accounting  estimates.  It  also  requires 
management  to  exercise  its  judgement  in  the  process  of  applying  the  group's  accounting  policies.  The  areas  involving  a 
higher  degree  of  judgement  or  complexity,  or  areas  where  assumptions  and  estimates  are  significant  to  the  financial 
statements, are disclosed in note 3. 

New, revised or amending Accounting Standards and Interpretations adopted 
The  group  has  adopted  all  of  the  new,  revised  or  amending  Accounting  Standards  and  Interpretations  issued  by  the 
International  Accounting  Standards  Board  that  are  mandatory  for  the  current  reporting  period.  The  adoption  of  these 
Accounting  Standards  and  Interpretations  did  not  have  any  significant  impact  on  the  financial  performance  or  position  of 
the group. 

Any  new,  revised  or  amending  Accounting  Standards  or  Interpretations  that  are  not  yet  mandatory  have  not  been  early 
adopted. 

Principles of consolidation 
The consolidated financial statements incorporate the assets and liabilities of all subsidiaries of MySale Group Plc as at 30 
June 2016 and the results of all subsidiaries for the year then ended. 

Subsidiaries  are  all  those  entities  over  which  the  group  has  control.  The  group  controls  an  entity  when  the  group  is 
exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns 
through its power to direct the activities of the entity. Subsidiaries are fully consolidated from the date on which control is 
transferred to the group. They are de-consolidated from the date that control ceases. 

Intercompany  transactions,  balances  and  unrealised  gains  on  transactions  between  entities  in  the  group  are  eliminated. 
Unrealised losses are also eliminated unless the transaction provides evidence of the impairment of the asset transferred. 
Accounting policies of subsidiaries have been changed where necessary to ensure consistency with the policies adopted 
by the group. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 2. Significant accounting policies (continued) 

The  acquisition  of  common  control  subsidiaries  is  accounted  for  using  the  pooling  of  interest  method  of  accounting.  The 
acquisition  of  other  subsidiaries  is  accounted  for  using  the  acquisition  method  of  accounting.  A  change  in  ownership 
interest,  without  the  loss  of  control,  is  accounted  for  as  an  equity  transaction,  where  the  difference  between  the 
consideration transferred and the book value of the share of the non-controlling interest acquired is recognised directly in 
equity attributable to the parent. 

Where  the  group  loses  control  over  a  subsidiary,  it  derecognises  the  assets  including  goodwill,  liabilities  and  non-
controlling  interest  in  the  subsidiary  together  with  any  cumulative  translation  differences  recognised  in  equity.  The  group 
recognises the fair value of the consideration received and the fair value of any investment retained together with any gain 
or loss in profit or loss. 

Non-controlling interest in the results and equity of subsidiaries are shown separately in the statement of profit or loss and 
other  comprehensive  income,  balance  sheet  and  statement  of  changes  in  equity  of  the  group.  Losses  incurred  by  the 
group are attributed to the non-controlling interest in full, even if that results in a deficit balance. 

Operating segments 
Operating  segments  are  presented  using  the  'management  approach',  where  the  information  presented  is  on  the  same 
basis as the internal reports provided to the Chief Operating Decision Makers ('CODM'). The CODM is responsible for the 
allocation of resources to operating segments and assessing their performance. 

Foreign currency translation 
Foreign currency transactions 
Foreign currency transactions are translated into Australian dollars using the exchange rates prevailing at the dates of the 
transactions.  Foreign  exchange  gains  and  losses  resulting  from  the  settlement  of  such  transactions  and  from  the 
translation  at  financial  year-end  exchange  rates  of  monetary  assets  and  liabilities  denominated  in  foreign  currencies  are 
recognised in profit or loss. 

Foreign operations 
The  assets  and  liabilities  of  foreign  operations  are  translated  into  Australian  dollars  using  the  exchange  rates  at  the 
reporting date. The revenues and expenses of foreign operations are translated into Australian dollars using the average 
exchange rates, which approximate the rates at the dates of the transactions, for the period. All resulting foreign exchange 
differences are recognised in other comprehensive income through the foreign currency reserve in equity. 

The foreign currency reserve is recognised in profit or loss when the foreign operation or net investment is disposed of. 

Revenue recognition 
Revenue  is  measured  at  the  fair  value  of  the  consideration  received,  and  represents  amounts  receivable  for  goods 
supplied, stated net of trade discounts, returns and value of gift vouchers used. Revenue is recognised when the amount of 
revenue  can  be  reliably  measured;  when  it  is  probable  that  future  economic  benefits  will  flow  to  the  group;  and  when 
specific criteria have been met for each of the group’s activities, as described below. The group bases its estimate of return 
on historical results and provisions are made for goods expected to be returned. 

Sale of goods 
The  group  operates  an  online  retail  and  wholesale  business  selling  men's,  ladies  and  children's  apparel,  accessories, 
beauty  and  homeware  items.  Revenue  from  sale  of  goods  is  recognised  when  the  significant  risks  and  rewards  of 
ownership of the goods have passed to the buyer. Risks and rewards are considered passed to the buyer when the goods 
have been delivered to the customer and it is reasonably assured the customer has accepted the goods. Sales represent 
product shipped plus postage, less actual and estimated future returns and slotting fees, rebates and other trade discounts 
accounted for as reductions of revenue. Online sales are usually by credit card or online payment. 

It is the group's policy to sell its products to the customer with a right of return within 14 days. Accumulated experience is 
used to estimate and provide for such returns at the time of sale. 

Other revenue 
Other revenue is recognised when it is received or when the right to receive payment is established. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 2. Significant accounting policies (continued) 

Income tax 
The  income  tax  expense  or  benefit  for  the  period  is  the  tax  payable  on  that  period's  taxable  income  based  on  the 
applicable income tax rate for each jurisdiction, adjusted by the changes in deferred tax assets and liabilities attributable to 
temporary differences, unused tax losses and the adjustment recognised for prior periods, where applicable. 

Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to be applied when 
the  assets  are  recovered  or  liabilities  are  settled,  based  on  those  tax  rates  that  are  enacted  or  substantively  enacted, 
except for: 
● 

 When the deferred income tax asset or liability arises from the initial recognition of goodwill or an asset or liability in a 
transaction that is not a business combination and that, at the time of the transaction, affects neither the accounting 
nor taxable profits; or 
 When the taxable temporary difference is associated with interests in subsidiaries, associates or joint ventures, and 
the  timing  of  the  reversal  can  be  controlled  and  it  is  probable  that  the  temporary  difference  will  not  reverse  in  the 
foreseeable future. 

● 

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable that 
future taxable amounts will be available to utilise those temporary differences and losses. 

The  carrying  amount  of  recognised  and  unrecognised  deferred  tax  assets  are  reviewed  at  each  reporting  date.  Deferred 
tax assets recognised are reduced to the extent that it is no longer probable that future taxable profits will be available for 
the  carrying  amount  to  be  recovered.  Previously  unrecognised  deferred  tax  assets  are  recognised  to  the  extent  that  it  is 
probable that there are future taxable profits available to recover the asset. 

Deferred  tax  assets  and  liabilities  are  offset  only  where  there  is  a  legally  enforceable  right  to  offset  current  tax  assets 
against  current  tax  liabilities  and  deferred  tax  assets  against  deferred  tax  liabilities;  and  they  relate  to  the  same  taxable 
authority on either the same taxable entity or different taxable entities which intend to settle simultaneously. 

MySale  Group  Plc  (the  'head  entity')  and  its  wholly-owned  Australian  subsidiaries  plus  Apac  Sale  Group  Pte.  Ltd.  have 
formed an income tax consolidated group under the tax consolidation regime. The head entity and each subsidiary in the 
tax consolidated group continue to account for their own current and deferred tax amounts. The tax consolidated group has 
applied  the  'separate  taxpayer  within  group'  approach  in  determining  the  appropriate  amount  of  taxes  to  allocate  to 
members of the tax consolidated group. 

Current and non-current classification 
Assets and liabilities are presented in the balance sheet based on current and non-current classification. 

An asset is classified as current when: it is either expected to be realised or intended to be sold or consumed in the group's 
normal operating cycle; it is held primarily for the purpose of trading; it is expected to be realised within 12 months after the 
reporting period; or the asset is cash or cash equivalent unless restricted from being exchanged or used to settle a liability 
for at least 12 months after the reporting period. All other assets are classified as non-current. 

A  liability  is  current  when:  it  is  expected  to  be  settled  in  the  group's  normal  operating  cycle;  it  is  held  primarily  for  the 
purpose of trading; it is due to be settled within 12 months after the reporting period; or there is no unconditional right to 
defer the settlement of the liability for at least twelve months after the reporting period. All other liabilities are classified as 
non-current.  

Deferred tax assets and liabilities are always classified as non-current. 

Cash and cash equivalents 
Cash and cash equivalents includes cash on hand, deposits held at call with financial institutions, other short-term, highly 
liquid investments with original maturities of three months or less that are readily convertible to known amounts of cash and 
which are subject to an insignificant risk of changes in value. 

Trade and other receivables 
Trade  receivables  are  initially  recognised  at  fair  value  and  subsequently  measured  at  amortised  cost  using  the  effective 
interest method, less any provision for impairment. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 2. Significant accounting policies (continued) 

Inventories 
Goods  for  resale  are  stated  at  the  lower  of  cost  and  net  realisable  value  on  a  'weighted  average  cost'  basis.  Cost 
comprises purchase, delivery and direct labour costs, net of rebates and discounts received or receivable. 

Stock in transit is stated at the lower of cost and net realisable value. Cost comprises of purchase and delivery costs, net of 
rebates and discounts received or receivable. 

Net realisable value is the estimated selling price in the ordinary course of business less the estimated costs necessary to 
make the sale. 

A provision is made to write down any slow-moving or obsolete inventory to net realisable value, based on management 
assessment  of  the  expected  future  sales  of  that  inventory,  the  condition  of  the  inventory  and  the  seasonality  of  the 
inventory. 

Derivative financial instruments 
Derivatives  are  initially  recognised  at  fair  value  on  the  date  a  derivative  contract  is  entered  into  and  are  subsequently 
remeasured  to  their  fair  value  at  each  reporting  date.  The  accounting  for  subsequent  changes  in  fair  value  depends  on 
whether the derivative is designated as a hedging instrument, and if so, the nature of the item being hedged. 

Cash flow hedges 
Cash flow hedges are used to cover the group's exposure to variability in cash flows that is attributable to particular risks 
associated with a recognised asset or liability or a firm commitment which could affect profit or loss. The effective portion of 
the  gain  or  loss  on  the  hedging  instrument  is  recognised  in  other  comprehensive  income  through  the  cash  flow  hedges 
reserve in equity, whilst the ineffective portion is recognised in profit or loss. Amounts taken to equity are transferred out of 
equity and included in the measurement of the hedged transaction when the forecast transaction occurs. 

Cash flow hedges are tested for effectiveness on a regular basis both retrospectively and prospectively to ensure that each 
hedge  is  highly  effective  and  continues  to  be  designated  as  a  cash  flow  hedge.  If  the  forecast  transaction  is  no  longer 
expected to occur, the amounts recognised in equity are transferred to profit or loss. 

If the hedging instrument is sold, terminated, expires, exercised without replacement or rollover, or if the hedge becomes 
ineffective  and  is  no  longer  a  designated  hedge,  the  amounts  previously  recognised  in  equity  remain  in  equity  until  the 
forecast transaction occurs. 

Joint ventures 
A joint venture is a contractual arrangement whereby two or more parties undertake an economic activity that is subject to 
joint control. Investments in joint ventures are accounted for using the equity method. Under the equity method, the share 
of  the  profits  or  losses  of  the  joint  venture  is  recognised  in  profit  or  loss  and  the  share  of  the  movements  in  equity  is 
recognised  in  other  comprehensive  income.  Income/(losses)  earned  from  joint  ventures  increase/(reduce)  the  carrying 
amount of the investment. When the group’s share of losses in a joint venture equals to or exceeds its interest in the joint 
venture, including any other unsecured non-current receivables, the group does not recognise further losses, unless it has 
obligations to make or has made payments on behalf of the joint venture. 

Property, plant and equipment 
Property,  plant  and  equipment  is  stated  at  historical  cost  less  accumulated  depreciation  and  impairment.  Historical  cost 
includes expenditure that is directly attributable to the acquisition of the items. 

Subsequent expenditure relating to plant and equipment that has already been recognised is added to the carrying amount 
of the asset only when it is probable that future economic benefits associated with the item will flow to the group and the 
cost of the item can be measured reliably. All other repair and maintenance expenses are recognised in profit or loss when 
incurred. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 2. Significant accounting policies (continued) 

Depreciation  is  calculated  on  a  straight-line  basis  to  write  off  the  net  cost  of  each  item  of  property,  plant  and  equipment 
over their expected useful lives as follows: 

Leasehold improvements 
Plant and equipment 
Fixtures and fittings 
Motor vehicles 

 5-7 years 
 3-7 years 
 5-10 years 
 4-5 years 

The  residual  values,  useful  lives  and  depreciation  methods  are  reviewed,  and  adjusted  if  appropriate,  at  each  reporting 
date. 

Leasehold improvements and plant and equipment under lease are depreciated over the unexpired period of the lease or 
the estimated useful life of the assets, whichever is shorter. 

An item of property, plant and equipment is derecognised upon disposal or when there is no future economic benefit to the 
group. Gains and losses between the carrying amount and the disposal proceeds are taken to profit or loss. 

Leases 
The  determination  of  whether  an  arrangement  is  or  contains  a  lease  is  based  on  the  substance  of  the  arrangement  and 
requires an assessment of whether the fulfilment of the arrangement is dependent on the use of a specific asset or assets 
and the arrangement conveys a right to use the asset. 

A distinction is made between finance leases, which effectively transfer from the lessor to the lessee substantially all the 
risks  and  benefits  incidental  to  the  ownership  of  leased  assets,  and  operating  leases,  under  which  the  lessor  effectively 
retains substantially all such risks and benefits. 

Finance leases are capitalised. A lease asset and liability are established at the fair value of the leased assets, or if lower, 
the  present  value  of  minimum  lease  payments.  Lease  payments  are  allocated  between  the  principal  component  of  the 
lease liability and the finance costs, so as to achieve a constant rate of interest on the remaining balance of the liability. 

Leased assets acquired under a finance lease are depreciated over the asset's useful life or over the shorter of the asset's 
useful life and the lease term if there is no reasonable certainty that the group will obtain ownership at the end of the lease 
term. 

Operating lease payments, net of any incentives received from the lessor, are charged to profit or loss on a straight-line 
basis over the term of the lease. 

Intangible assets 
Externally acquired intangible assets are initially recognised at cost. Indefinite life intangible assets are not amortised and 
are  subsequently  measured  at  cost  less  any  impairment.  Finite  life  intangible  assets  are  subsequently  measured  at  cost 
less  amortisation  and  any  impairment.  The  gains  or  losses  recognised  in  profit  or  loss  arising  from  the  derecognition  of 
intangible assets are measured as the difference between net disposal proceeds and the carrying amount of the intangible 
asset. The method and useful lives of finite life intangible assets are reviewed annually. Changes in the expected pattern of 
consumption or useful life are accounted for prospectively by changing the amortisation method or period. 

Goodwill 
Goodwill  arises  on  the  acquisition  of  a  business.  Goodwill  is  not  amortised.  Instead,  goodwill  is  tested  annually  for 
impairment, or more frequently if events or changes in circumstances indicate that it might be impaired, and is carried at 
cost  less  accumulated  impairment  losses.  Impairment  losses  on  goodwill  are  taken  to  profit  or  loss  and  are  not 
subsequently reversed. 

Customer relationships 
Customer relationships acquired in a business combination are amortised on a straight-line basis over the period of their 
expected benefit, being their finite useful life of three years. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 2. Significant accounting policies (continued) 

ERP system and software 
Acquired  enterprise  resource  planning  ('ERP')  systems  and  software  costs  are  initially  capitalised  at  cost  which  includes 
the  purchase  price,  net  of  any  discounts  and  rebates,  and  other  directly  attributable  cost  of  preparing  the  asset  for  its 
intended use. Direct expenditure including employee costs, which enhances or extends the performance of these systems 
beyond  its  specifications  and  which  can  be  reliably  measured,  is  added  to  the  original  costs  incurred.  These  costs  are 
amortised on a straight-line basis over the period of their expected benefit, being their finite useful lives of between three 
and five years. 

Costs associated with maintenance are recognised as an expense in profit or loss when incurred. 

Impairment of non-financial assets 
Non-financial assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying 
amount  may  not  be  recoverable.  An  impairment  loss  is  recognised  for  the  amount  by  which  the  asset's  carrying  amount 
exceeds its recoverable amount. 

Recoverable amount is the higher of an asset's fair value less costs of disposal and value-in-use. The value-in-use is the 
present value of the estimated future cash flows relating to the asset using a pre-tax discount rate specific to the asset or 
cash-generating unit to which the asset belongs. Assets that do not have independent cash flows are grouped together to 
form a cash-generating unit. 

Trade and other payables 
These amounts represent liabilities for goods and services provided to the group prior to the end of the financial year and 
which are unpaid. Trade and other payables are initially recognised at fair value and subsequently measured at amortised 
cost. Due to their short-term nature they are not discounted. The amounts are unsecured and are usually paid within 30 
days of recognition. 

Deferred revenue 
Deferred revenue relates to cash received in advance from customers where the goods have not been delivered as at the 
reporting date. 

Borrowings 
Loans and borrowings are initially recognised at the fair value of the consideration received, net of transaction costs. They 
are subsequently measured at amortised cost using the effective interest method. 

Finance costs 
Finance costs attributable to qualifying assets are capitalised as part of the asset. All other finance costs are expensed in 
the period in which they are incurred. 

Provisions 
Provisions are recognised when the group has a present (legal or constructive) obligation as a result of a past event, it is 
probable  the  group  will  be  required  to  settle  the  obligation,  and  a  reliable  estimate  can  be  made  of  the  amount  of  the 
obligation.  The  amount  recognised  as  a  provision  is  the  best  estimate  of  the  consideration  required  to  settle  the  present 
obligation at the reporting date, taking into account the risks and uncertainties surrounding the obligation. If the time value 
of  money  is  material,  provisions  are  discounted  using  a  current  pre-tax  rate  specific  to  the  liability.  The  increase  in  the 
provision resulting from the passage of time is recognised as a finance cost. 

Employee benefits 

Short-term employee benefits 
Liabilities  for  wages  and  salaries  and  other  employee  benefits  expected  to  be  settled  wholly  within  12  months  of  the 
reporting date are measured at the amounts expected to be paid when the liabilities are settled. 

Other long-term employee benefits 
Employee benefits not expected to be settled within 12 months of the reporting date are measured as the present value of 
expected  future  payments  to  be  made  in  respect  of  services  provided  by  employees  up  to  the  reporting  date  using  the 
projected  unit  credit  method.  Consideration  is  given  to  expected  future  wage  and  salary  levels,  experience  of  employee 
departures and periods of service. Expected future payments are discounted using market yields at the reporting date on 
corporate bonds with terms to maturity and currency that match, as closely as possible, the estimated future cash outflows. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 2. Significant accounting policies (continued) 

Long-term employee incentive plan 
The  group  operates  an  employee  incentive  plan  to  reward  and  retain  key  employees.  The  group  recognises  a  provision 
where contractually obliged or where there is a past practice that has created a constructive obligation. 

Share-based payments 
Equity-settled  share-based  compensation  benefits  are  provided  to  employees.  There  are  no  cash-settled  share-based 
compensation benefits. 

Equity-settled transactions are awards of shares, or options over shares that are provided to employees in exchange for 
the rendering of services.  

The  cost  of  equity-settled  transactions  are  measured  at  fair  value  on  grant  date.  Fair  value  is  independently  determined 
using Black-Scholes option pricing model that takes into account the exercise price, the term of the option, the impact of 
dilution, the share price at grant date and expected price volatility of the underlying share, the expected dividend yield and 
the risk free interest rate for the term of the option, together with non-vesting conditions that do not determine whether the 
group  receives  the  services  that  entitle  the  employees  to  receive  payment.  No  account  is  taken  of  any  other  vesting 
conditions. 

The  cost  of  equity-settled  transactions  are  recognised  as  an  expense  with  a  corresponding  increase  in  equity  over  the 
vesting  period.  The  cumulative  charge  to  profit  or  loss  is  calculated  based  on  the  grant  date  fair  value  of  the  award,  the 
best  estimate  of  the  number  of  awards  that  are  likely  to  vest  and  the  expired  portion  of  the  vesting  period.  The  amount 
recognised in profit or loss for the period is the cumulative amount calculated at each reporting date less amounts already 
recognised in previous periods. 

Market conditions are taken into consideration in determining fair value. Therefore any awards subject to market conditions 
are considered to vest irrespective of whether or not that market condition has been met, provided all other conditions are 
satisfied. 

If equity-settled awards are modified, as a minimum an expense is recognised as if the modification has not been made. 
An  additional  expense  is  recognised,  over  the  remaining  vesting  period,  for  any  modification  that  increases  the  total  fair 
value of the share-based compensation benefit as at the date of modification. 

If the non-vesting condition is within the control of the group or employee, the failure to satisfy the condition is treated as a 
cancellation. If the condition is not within the control of the group or employee and is not satisfied during the vesting period, 
any remaining expense for the award is recognised over the remaining vesting period, unless the award is forfeited. 

If  equity-settled  awards  are  cancelled,  it  is  treated  as  if  it  has  vested  on  the  date  of  cancellation,  and  any  remaining 
expense is recognised immediately. If a new replacement award is substituted for the cancelled award, the cancelled and 
new award is treated as if they were a modification. 

Fair value measurement 
When an asset or liability, financial or non-financial, is measured at fair value for recognition or disclosure purposes, the 
fair value is based on the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction 
between  market  participants  at  the  measurement  date;  and  assumes  that  the  transaction  will  take  place  either:  in  the 
principal market; or in the absence of a principal market, in the most advantageous market. 

Fair  value  is  measured  using  the  assumptions  that  market  participants  would  use  when  pricing  the  asset  or  liability, 
assuming  they  act  in  their  economic  best  interests.  For  non-financial  assets,  the  fair  value  measurement  is  based  on  its 
highest  and  best  use.  Valuation  techniques  that  are  appropriate  in  the  circumstances  and  for  which  sufficient  data  are 
available  to  measure  fair  value,  are  used,  maximising  the  use  of  relevant  observable  inputs  and  minimising  the  use  of 
unobservable inputs. 

Assets  and  liabilities  measured  at  fair  value  are  classified,  into  three  levels,  using  a  fair  value  hierarchy  that  reflects  the 
significance  of  the  inputs  used  in  making  the  measurements.  Classifications  are  reviewed  at  each  reporting  date  and 
transfers between levels are determined based on a reassessment of the lowest level of input that is significant to the fair 
value measurement. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 2. Significant accounting policies (continued) 

For recurring and non-recurring fair value measurements, external valuers may be used when internal expertise is either 
not available or when the valuation is deemed to be significant. External valuers are selected based on market knowledge 
and  reputation.  Where  there  is  a  significant  change  in  fair  value  of  an  asset  or  liability  from  one  period  to  another,  an 
analysis is undertaken, which includes a verification of the major inputs applied in the latest valuation and a comparison, 
where applicable, with external sources of data. 

Business combinations 
The  acquisition  method  of  accounting  is  used  to  account  for  business  combinations  regardless  of  whether  equity 
instruments or other assets are acquired. 

The  consideration  transferred  is  the  sum  of  the  acquisition-date  fair  values  of  the  assets  transferred,  equity  instruments 
issued or liabilities incurred by the acquirer to former owners of the acquiree and the amount of any non-controlling interest 
in the acquiree. For each business combination, the non-controlling interest in the acquiree is measured at either fair value 
or  at  the  proportionate  share  of  the  acquiree's  identifiable  net  assets.  All  acquisition  costs  are  expensed  as  incurred  to 
profit or loss. 

On the acquisition of a business, the group assesses the financial assets acquired and liabilities assumed for appropriate 
classification  and  designation  in  accordance  with  the  contractual  terms,  economic  conditions,  the  group's  operating  or 
accounting policies and other pertinent conditions in existence at the acquisition-date. 

Where  the  business  combination  is  achieved  in  stages,  the  group  remeasures  its  previously  held  equity  interest  in  the 
acquiree  at  the  acquisition-date  fair  value  and  the  difference  between  the  fair  value  and  the  previous  carrying  amount  is 
recognised in profit or loss. 

Contingent  consideration  to  be  transferred  by  the  acquirer  is  recognised  at  the  acquisition-date  fair  value.  Subsequent 
changes  in  the  fair  value  of  the  contingent  consideration  classified  as  an  asset  or  liability  is  recognised  in  profit  or  loss. 
Contingent  consideration  classified  as  equity  is  not  remeasured  and  its  subsequent  settlement  is  accounted  for  within 
equity. 

The  difference  between  the  acquisition-date  fair  value  of  assets  acquired,  liabilities  assumed  and  any  non-controlling 
interest in the acquiree and the fair value of the consideration transferred and the fair value of any pre-existing investment 
in the acquiree is recognised as goodwill. If the consideration transferred and the pre-existing fair value is less than the fair 
value  of  the  identifiable  net  assets  acquired,  being  a  bargain  purchase  to  the  acquirer,  the  difference  is  recognised  as  a 
gain directly in profit or loss by the acquirer on the acquisition-date, but only after a reassessment of the identification and 
measurement of the net assets acquired, the non-controlling interest in the acquiree, if any, the consideration transferred 
and the acquirer's previously held equity interest in the acquirer. 

Business  combinations  are  initially  accounted  for  on  a  provisional  basis.  The  acquirer  retrospectively  adjusts  the 
provisional amounts recognised and also recognises additional assets or liabilities during the measurement period, based 
on  new  information  obtained  about  the  facts  and  circumstances  that  existed  at  the  acquisition-date.  The  measurement 
period ends on either the earlier of (i) 12 months from the date of the acquisition or (ii) when the acquirer receives all the 
information possible to determine fair value. 

Earnings per share 

Basic earnings per share 
Basic earnings per share is calculated by dividing the profit attributable to the owners of MySale Group Plc, excluding any 
costs  of  servicing  equity  other  than  ordinary  shares,  by  the  weighted  average  number  of  ordinary  shares  outstanding 
during the financial year, adjusted for bonus elements in ordinary shares issued during the financial year. 

Diluted earnings per share 
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account 
the after income tax effect of interest and other financing costs associated with dilutive potential ordinary shares and the 
weighted  average  number  of  shares  assumed  to  have  been  issued  for  no  consideration  in  relation  to  dilutive  potential 
ordinary shares. 

35 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 2. Significant accounting policies (continued) 

Value Added Tax ('VAT'), Goods and Services Tax ('GST') and other similar taxes 
Revenues, expenses and assets are recognised net of the amount of associated VAT/GST, unless the VAT/GST incurred 
is not recoverable from the tax authority. In this case it is recognised as part of the cost of the acquisition of the asset or as 
part of the expense. 

Receivables  and  payables  are  stated  inclusive  of  the  amount  of  VAT/GST  receivable  or  payable.  The  net  amount  of 
VAT/GST  recoverable  from,  or  payable  to,  the  tax  authority  is  included  in  other  receivables  or  other  payables  in  the 
balance sheet. 

Cash  flows  are  presented  on  a  gross  basis.  The  VAT/GST  components  of  cash  flows  arising  from  investing  or  financing 
activities which are recoverable from, or payable to the tax authority, are presented as operating cash flows. 

Commitments  and  contingencies  are  disclosed  net  of  the  amount  of  VAT/GST  recoverable  from,  or  payable  to,  the  tax 
authority. 

Rounding of amounts 
Amounts in this report have been rounded off to the nearest thousand dollars, or in certain cases, the nearest dollar. 

New Accounting Standards and Interpretations not yet mandatory or early adopted 
International Financial Reporting Standards ('IFRS') and Interpretations that have recently been issued or amended but are 
not  yet  mandatory,  have  not  been  early  adopted  by  the  group  for  the  annual  reporting  period  ended  30  June  2016.  The 
group's assessment of the impact of these new or amended Accounting Standards and Interpretations, most relevant and 
material to the group, are set out below: 

IFRS 9 Financial Instruments 
This  standard  is  applicable  to  annual  reporting  periods  beginning  on  or  after  1  January  2018.  The  standard  replaces  all 
previous  versions  of  AASB  9  and  completes  the  project  to  replace  IAS  39  'Financial  Instruments:  Recognition  and 
Measurement'. AASB 9 introduces new classification and measurement models for financial assets. A financial asset shall 
be  measured  at  amortised  cost,  if  it  is  held  within  a  business  model  whose  objective  is  to  hold  assets  in  order  to  collect 
contractual cash flows, which arise on specified dates and solely principal and interest. All other financial instrument assets 
are  to  be  classified  and  measured  at  fair  value  through  profit  or  loss  unless  the  entity  makes  an  irrevocable  election  on 
initial recognition to present gains and losses on equity instruments (that are not held-for-trading) in other comprehensive 
income  ('OCI').  For  financial  liabilities,  the  standard  requires  the  portion  of  the  change  in  fair  value  that  relates  to  the 
entity's  own  credit  risk  to  be  presented  in  OCI  (unless  it  would  create  an  accounting  mismatch).  New  simpler  hedge 
accounting requirements are intended to more closely align the accounting treatment with the risk management activities of 
the  entity.  New  impairment  requirements  will  use  an  'expected  credit  loss'  ('ECL')  model  to  recognise  an  allowance. 
Impairment will be measured under a 12-month ECL method unless the credit risk on a financial instrument has increased 
significantly since initial recognition in which case the lifetime ECL method is adopted. The standard introduces additional 
new  disclosures.  The  group  will  adopt  this  standard  from  1  July  2018  and  the  impact  of  its  adoption  is  expected  to  be 
minimal. 

36 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 2. Significant accounting policies (continued) 

IFRS 15 Revenue from Contracts with Customers 
This  standard  is  applicable  to  annual  reporting  periods  beginning  on  or  after  1  January  2018.  The  standard  provides  a 
single standard for revenue recognition. The core principle of the standard is that an entity will recognise revenue to depict 
the  transfer  of  promised  goods  or  services  to  customers  in  an  amount  that  reflects  the  consideration  to  which  the  entity 
expects to be entitled in exchange for those goods or services. The standard will require: contracts (either written, verbal or 
implied) to be identified, together with the separate performance obligations within the contract; determine the transaction 
price,  adjusted  for  the  time  value  of  money  excluding  credit  risk;  allocation  of  the  transaction  price  to  the  separate 
performance  obligations  on  a  basis  of  relative  stand-alone  selling  price  of  each  distinct  good  or  service,  or  estimation 
approach if no distinct observable prices exist; and recognition of revenue when each performance obligation is satisfied. 
Credit  risk  will  be  presented  separately  as  an  expense  rather  than  adjusted  to  revenue.  For  goods,  the  performance 
obligation would be satisfied when the customer obtains control of the goods. For services, the performance obligation is 
satisfied  when  the  service  has  been  provided,  typically  for  promises  to  transfer  services  to  customers.  For  performance 
obligations satisfied over time, an entity would select an appropriate measure of progress to determine how much revenue 
should be recognised as the performance obligation is satisfied. Contracts with customers will be presented in an entity's 
balance sheet as a contract liability, a contract asset, or a receivable, depending on the relationship between the entity's 
performance and the customer's payment. Sufficient quantitative and qualitative disclosure is required to enable users to 
understand the contracts with customers; the significant judgements made in applying the guidance to those contracts; and 
any assets recognised from the costs to obtain or fulfil a contract with a customer. The group will adopt this standard from 
1 January 2018 but the impact of its adoption is yet to be assessed by the group. 

IFRS 16 Leases 
This standard is applicable to annual reporting periods beginning on or after 1 January 2019. The standard replaces IAS 17 
'Leases' and for lessees will eliminate the classifications of operating leases and finance leases. Subject to exceptions, a 
'right-of-use' asset will be capitalised in the balance sheet, measured as the present value of the unavoidable future lease 
payments to be made over the lease term. The exceptions relate to short-term leases of 12 months or less and leases of 
low-value assets (such as personal computers and small office furniture) where an accounting policy choice exists whereby 
either  a  'right-of-use'  asset  is  recognised  or  lease  payments  are  expensed  to  profit  or  loss  as  incurred.  A  liability 
corresponding to the capitalised lease will also be recognised, adjusted for lease prepayments, lease incentives received, 
initial direct costs incurred and an estimate of any future restoration, removal or dismantling costs. Straight-line operating 
lease  expense  recognition  will  be  replaced  with  a  depreciation  charge  for  the  leased  asset  (included  in  operating  costs) 
and an interest expense on the recognised lease liability (included in finance costs). In the earlier periods of the lease, the 
expenses  associated  with  the  lease  under  IFRS  16  will  be  higher  when  compared  to  lease  expenses  under  IAS  17. 
However EBITDA (Earnings Before Interest, Tax, Depreciation and Amortisation) results will be improved as the operating 
expense  is  replaced  by  interest  expense  and  depreciation  in  profit  or  loss  under  IFRS  16.  For  classification  within  the 
statement of cash flows, the lease payments will be separated into both a principal (financing activities) and interest (either 
operating  or  financing  activities)  component.  For  lessor  accounting,  the  standard  does  not  substantially  change  how  a 
lessor accounts for leases. The group will adopt this standard from 1 July 2019 but the impact of its adoption is yet to be 
assessed by the group. 

Note 3. Critical accounting judgements, estimates and assumptions 

The  preparation  of  the  financial  statements  requires  management  to  make  judgements,  estimates  and  assumptions  that 
affect the reported amounts in the financial statements. Management continually evaluates its judgements and estimates in 
relation  to  assets,  liabilities,  contingent  liabilities,  revenue  and  expenses.  Management  bases  its  judgements,  estimates 
and  assumptions  on  historical  experience  and  on  other  various  factors,  including  expectations  of  future  events, 
management believes to be reasonable under the circumstances. The resulting accounting judgements and estimates will 
seldom equal the related actual results. The judgements, estimates and assumptions that have a significant risk of causing 
a  material  adjustment  to  the  carrying  amounts  of  assets  and  liabilities  (refer  to  the  respective  notes)  within  the  next 
financial year are discussed below. 

Provision for obsolete and slow moving inventories 
The provision for obsolete and slow moving inventories assessment requires a degree of estimation and judgement. The 
level of the provision is assessed by taking into account the recent sales experience, the ageing of inventories and other 
factors that affect inventory obsolescence. 

37 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 3. Critical accounting judgements, estimates and assumptions (continued) 

Estimation of useful lives of assets 
The group determines the estimated useful lives and related depreciation and amortisation charges for its property, plant 
and  equipment  and  finite  life  intangible  assets.  The  useful  lives  could  change  significantly  as  a  result  of  technical 
innovations  or  some  other  event.  The  depreciation  and  amortisation  charge  will  increase  where  the  useful  lives  are  less 
than previously estimated lives, or technically obsolete or non-strategic assets that have been abandoned or sold will be 
written off or written down. 

Goodwill 
The group tests annually, or more frequently if events or changes in circumstances indicate impairment, whether goodwill 
has suffered any impairment, in accordance with the accounting policy stated in note 2. The recoverable amounts of cash-
generating  units  have  been  determined  based  on  value-in-use  calculations.  These  calculations  require  the  use  of 
assumptions,  including  estimated  discount  rates  based  on  the  current  cost  of  capital  and  growth  rates  of  the  estimated 
future cash flows. No impairment charge was required in 2016 (2015: A$nil). 

Impairment of non-financial assets 
The  group  assesses  impairment  of  non-financial  assets  at  each  reporting  date  by  evaluating  conditions  specific  to  the 
group and to the particular asset that may lead to impairment. If an impairment trigger exists, the recoverable amount of 
the  asset  is  determined.  This  involves  fair  value  less  costs  of  disposal  or  value-in-use  calculations,  which  incorporate  a 
number of key estimates and assumptions. 

Income tax 
The  group  is  subject  to  income  taxes  in  the  jurisdictions  in  which  it  operates.  Significant  judgement  is  required  in 
determining  the  provision  for  income  tax.  There  are  many  transactions  and  calculations  undertaken  during  the  ordinary 
course of business for which the ultimate tax determination is uncertain. The group recognises liabilities for anticipated tax 
audit  issues  based  on  the  group's  current  understanding  of  the  tax  law.  Where  the  final  tax  outcome  of  these  matters  is 
different  from  the  carrying  amounts,  such  differences  will  impact  the  current  and  deferred  tax  provisions  in  the  period  in 
which such determination is made. 

Recovery of deferred tax assets 
Deferred  tax  assets  are  recognised  for  deductible  temporary  differences  only  if  the  group  considers  it  is  probable  that 
future taxable amounts will be available to utilise those temporary differences and losses. 

Note 4. Operating segments 

Identification of reportable operating segments 
The group's operating segments are determined based on the internal reports that are reviewed and used by the Board of 
Directors  (being  the  Chief  Operating  Decision  Makers  ('CODM'))  in  assessing  performance  and  in  determining  the 
allocation of resources. 

The CODM reviews revenue and gross profit by reportable segments, being geographical regions. The accounting policies 
adopted for internal reporting to the CODM are consistent with those adopted in these financial statements. 

The  group’s  operates  separate  websites  in  each  country  that  it  sells  goods  in.  Revenue  from  external  customers  is 
attributed to each country based on the activity on that countries website. Similar types of goods are sold in all segments. 
The group's operations are unaffected by seasonality. 

Intersegment transactions 
Intersegment transactions were made at market rates and are eliminated on consolidation. 

Segment assets and liabilities 
Assets and liabilities are managed on a group basis. The CODM does not regularly review any asset or liability information 
by segment and, accordingly there is no separate segment information. Refer to the balance sheet for group assets and 
liabilities. 

Major customers 
During the year ended 30 June 2016 there were no major customers (2015: none). A customer is considered major if its 
revenues are 10% or more of the group's revenue. 

38 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 4. Operating segments (continued) 

Operating segment information 

 - 2016 

Revenue 
Sales to external customers 
Total revenue 

Gross profit 
Other operating gains, net 
Selling and distribution expenses 
Administration expenses 
Finance income 
Finance costs 
Share of loss of joint venture  
Profit before income tax expense 
Income tax expense 
Loss after income tax expense 

 - 2015 

Revenue 
Sales to external customers 
Total revenue 

Gross profit 
Other operating gains, net 
Selling and distribution expenses 
Administration expenses 
Finance income 
Finance costs 
Share of loss of joint venture  
Loss before income tax benefit 
Income tax benefit 
Loss after income tax benefit 

Note 5. Other operating gains/(loss), net 

Net foreign exchange gain/(loss) 
Net gain on disposal of property, plant and equipment 
Other (expense)/income 

Other operating gains, net 

  Australia and    South-East   
  New Zealand  
A$'000 

Asia 
A$'000 

 Rest of the   
world 
A$'000 

Total 
A$'000 

210,710   
210,710   

31,590   
31,590   

9,989   
9,989   

252,289  
252,289  

57,060   

7,546   

2,050   

66,656  
2,173  
(37,460) 
(31,126) 
125  
(97) 
(104) 
167  
(364) 
(197) 

  Australia and    South-East    Rest of the    
Asia 
  New Zealand   
A$'000 
A$'000 

World 
A$'000 

Total 
A$'000 

205,340   
205,340   

26,333   
26,333   

4,180   
4,180   

235,853  
235,853  

50,879   

3,472   

881   

55,232  
204  
(47,952) 
(28,969) 
195  
(58) 
(116) 
(21,464) 
3,675  
(17,789) 

2016 
A$'000 

2015 
A$'000 

2,177   
19   
(23)  

2,173   

(205) 
-  
409  

204  

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MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 6. EBITDA reconciliation (earnings before interest, taxation, depreciation and amortisation) 

EBITDA reconciliation 
Profit/(Loss) before income tax 
Add: Share of loss of joint venture 
Less: Interest income 
Add: Interest expense 
Add: Depreciation and amortisation 

EBITDA 

Underlying EBITDA represents EBITDA adjusted for significant, unusual and other one-off items. 

Underlying EBITDA reconciliation 
EBITDA 
Share-based payments expenses 
Reorganisation and discontinued operations 
One off costs including IPO costs, acquisition expenses, one-off expenses 
Loss on revaluation of long term incentive plan 
Unrealised foreign exchange (gain)/loss 

Underlying EBITDA 

Note 7. Expenses 

Profit/(loss) before income tax includes the following specific expenses: 

Sales, distribution and administration expenses: 
Staff costs (note 8) 
Marketing expenses 
Occupancy costs 
Merchant and other professional fees 
Depreciation and amortisation 
Other administration costs 

Total sales, distribution and administration expenses 

Finance costs 
Interest and finance charges paid/payable 

Occupancy costs include: 
Minimum operating lease payments 

2016 
A$'000 

2015 
A$'000 

167   
104   
(125)  
97   
4,383   

(21,464) 
116  
(195) 
58  
3,434  

4,626   

(18,051) 

2016 
A$'000 

2015 
A$'000 

4,626   
397   
265   
1,997   
-   
(1,819)  

(18,051) 
335  
3,493  
2,860  
519  
1,336  

5,466   

(9,508) 

2016 
A$'000 

2015 
A$'000 

29,716   
16,714   
5,617   
5,936   
4,383   
6,220   

30,436  
27,001  
5,326  
5,534  
3,434  
5,190  

68,586   

76,921  

97   

58  

4,372   

3,420  

Cost of inventories recognised as an expense in 'cost of sales' in profit or loss 

149,297   

139,676  

40 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 8. Staff costs 

Aggregate remuneration: 
Wages and salaries 
Social security costs 
Long term employee incentive plan 
Other staff costs and benefits 

Total staff costs 

The average monthly number of employees (including executive directors and those on a 
part-time basis) was: 
Sales and distribution 
Administration 

2016 
A$'000 

2015 
A$'000 

24,463   
2,095   
397   
2,761   

24,399  
1,803  
335  
3,899  

29,716   

30,436  

2016 

2015 

390   
193   

583   

387  
172  

559  

Details  of  directors’  remuneration  and  interests  are  provided  in  the  audited  section  of  the  Directors’  remuneration  report 
and should be regarded as part of these financial statements. 

Note 9. Income tax expense/(benefit) 

Income tax expense/(benefit) 
Current tax 
Deferred tax - origination and reversal of temporary differences 
Adjustment recognised for prior periods 

Aggregate income tax expense/(benefit) 

Deferred tax included in income tax expense/(benefit) comprises: 
Decrease/(increase) in deferred tax assets (note 16) 

Numerical reconciliation of income tax expense/(benefit) and tax at the statutory rate 
Profit/(loss) before income tax (expense)/benefit 

Tax at the statutory tax rate of 30% 
Effect of overseas tax rates 

Tax effect amounts which are not deductible/(taxable) in calculating taxable income: 

Non-deductible expenses 
Tax-exempt income 
Tax revaluation upon group restructure 
Current year tax losses not recognised 
Adjustment recognised for prior years 

Income tax expense/(benefit) 

2016 
A$'000 

2015 
A$'000 

759   
(413)   
18   

1,194  
(5,013) 
144  

364   

(3,675) 

(413)   

(5,013) 

167   

(21,464) 

50   
-   

218   
(26)  
-   
58   
64   

364   

(6,439) 
(412) 

704  
-  
2,280  
48  
144  

(3,675) 

The  tax  rates  of  the  main  jurisdictions  are  Australia  30%  (2015:  30%),  Singapore  17%  (2015:  17%),  New  Zealand  28% 
(2015: 28%), United Kingdom 20% (2015: 20%) and United States 42.8% (2015: 42.8%). 

41 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 10. Current assets - cash and cash equivalents 

Cash at bank 
Bank deposits at call 

Note 11. Current assets - trade and other receivables 

Trade receivables 
Less: Provision for impairment of receivables 

2016 
A$'000 

2015 
A$'000 

28,805   
5,200   

39,853  
-  

34,005   

39,853  

2016 
A$'000 

2015 
A$'000 

9,058   
-   

23,667  
(37) 

9,058   

23,630  

Trade  receivables  include  uncleared  cash  receipts  due  from  online  customers  which  amounted  to  A$2,473,000  (2015: 
A$1,529,000). 

Impairment of receivables 
The group has recognised a loss of A$nil (2015: A$37,000) in profit or loss in respect of impairment of receivables for the 
year ended 30 June 2016. 

The ageing of the impaired receivables provided for above are as follows: 

3 to 6 months overdue 

Movements in the provision for impairment of receivables are as follows: 

Opening balance 
Additional provisions recognised 
Unused amounts reversed 

Closing balance 

2016 
A$'000 

2015 
A$'000 

-   

37  

2016 
A$'000 

2015 
A$'000 

37   
-   
(37)  

-   

-  
37  
-  

37  

Past due but not impaired 
Customers with balances past due but without provision for impairment of receivables amount to A$580,000 as at 30 June 
2016 (A$203,000 as at 30 June 2015). 

The ageing of the past due but not impaired receivables are as follows: 

3 to 6 months overdue 

2016 
A$'000 

2015 
A$'000 

580   

203  

The  group  did  not  consider  a  credit  risk  on  the  aggregate  balances  after  reviewing  credit  terms  of  customers  based  on 
recent collection practices. 

42 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 12. Current assets - inventories 

Goods for resale 
Obsolete and slow moving inventory provision 

Stock in transit  

2016 
A$'000 

2015 
A$'000 

35,395   
(456)  
34,939   

16,252  
(343) 
15,909  

534   

1,971  

35,473   

17,880  

Write-downs  of  inventories  to  net  realisable  value  recognised  as  an  expense  during  the  year  ended  30  June  2016 
amounted to A$789,000 (2015: A$904,000). This expense has been included in 'cost of sales' in profit or loss.  

Note 13. Current assets - other 

Prepayments 
Prepaid inventory 
Other deposits 
Other current assets 

2016 
A$'000 

2015 
A$'000 

984   
6,271   
435   
283   

432  
3,948  
316  
40  

7,973   

4,736  

Prepaid  inventory  relates  to  the  costs  of  goods  for  resale  that  have  been  paid  for  by  the  group  but  not  delivered  to  its 
distribution centres for further dispatch to the customers who placed the orders as at the reporting date. The corresponding 
cash received in advance from customers are accounted for within deferred revenue category in the balance sheet which 
includes the total amount of cash received for the goods not delivered to customers at the reporting date.  

Note 14. Non-current assets - property, plant and equipment 

Leasehold improvements - at cost 
Less: Accumulated depreciation 

Plant and equipment - at cost 
Less: Accumulated depreciation 

Fixtures and fittings - at cost 
Less: Accumulated depreciation 

Motor vehicles - at cost 
Less: Accumulated depreciation 

43 

2016 
A$'000 

2015 
A$'000 

993   
(784)  
209   

4,535   
(3,068)  
1,467   

1,025   
(528)  
497   

391   
(338)  
53   

942  
(563) 
379  

4,640  
(2,582) 
2,058  

836  
(456) 
380  

538  
(332) 
206  

2,226   

3,023  

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 14. Non-current assets - property, plant and equipment (continued) 

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below: 

  Leasehold 
  Plant and 
 improvements   equipment 

A$'000 

A$'000 

Fixtures 
  and fittings   
A$'000 

Motor 
vehicles 
A$'000 

Total 
A$'000 

Balance at 1 July 2014 
Additions 
Disposals 
Exchange differences 
Depreciation expense 

Balance at 30 June 2015 
Additions 
Disposals 
Exchange differences 
Depreciation expense 

453   
119   
-  
20   
(213)  

379   
71   
(4)  
(4)  
(233)  

2,080   
788   
(100)  
144   
(854)  

2,058   
427   
(74)  
(30)  
(914)  

Balance at 30 June 2016 

209   

1,467   

Assets pledged as security 
Refer to note 20 for property, plant and equipment pledged as security. 

506   
32   
(11)  
(13)  
(134)  

380   
284   
(3)  
(11)  
(153)  

497   

180   
94   
-  
(1)  
(67)  

206   
-  
(102)  
(5)  
(46)  

3,219  
1,033  
(111) 
150  
(1,268) 

3,023  
782  
(183) 
(50) 
(1,346) 

53   

2,226  

Property, plant and equipment secured under finance leases 
Refer to note 31 for further information on property, plant and equipment secured under finance leases. 

Depreciation expense is included in the 'administration expenses' in profit or loss. 

Note 15. Non-current assets - intangibles 

2016 
A$'000 

2015 
A$'000 

21,504   

16,849  

3,512   
(1,536)  
1,976   

6,986   
(3,070)  
3,916   

3,923   
(1,554)  
2,369   

2,294  
(765) 
1,529  

4,595  
(1,683) 
2,912  

3,084  
(857) 
2,227  

29,765   

23,517  

Goodwill - at cost 

Customer relationships - at cost 
Less: Accumulated amortisation 

Software - at cost 
Less: Accumulated amortisation 

ERP system 
Less: Accumulated amortisation 

44 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 15. Non-current assets - intangibles (continued) 

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below: 

Balance at 1 July 2014 
Additions 
Disposals 
Exchange differences 
Amortisation expense 

Balance at 30 June 2015 
Additions 
Additions through business combinations (note 
33) 
Disposals 
Exchange differences 
Amortisation expense 

 Goodwill 
A$'000 

  Customer 
  relationships    Software 
A$'000 

A$'000 

ERP 
system 
A$'000 

Total 
A$'000 

16,849   
-  
-  
-  
-  

16,849   
-  

4,655  
-  
-  
-  

2,019   
-  
-  
217   
(707)  

1,529   
-  

1,495  
-  
(94)  
(954)  

2,110   
1,761   
-  
11   
(970)  

2,912   
2,408   

- 
(8)  
(11)  
(1,385)  

1,461   
1,265   
(10)  
-  
(489)  

2,227   
840   

- 
-  
-  
(698)  

22,439  
3,026  
(10) 
228  
(2,166) 

23,517  
3,248  

6,150  
(8) 
(105) 
(3,037) 

Balance at 30 June 2016 

21,504   

1,976   

3,916   

2,369   

29,765  

Amortisation expense is included in 'administration expenses' in profit or loss. 

Goodwill is allocated to the group’s cash-generating units ('CGUs') identified according to business model as follows: 

Online Flash 
Online Retail 

2016 
A$'000 

2015 
A$'000 

17,144   
4,360   

16,849  
-  

21,504   

16,849  

The recoverable amounts of the CGUs were determined based on value-in-use. Cash flow projections used in the value-in-
use  calculations  were  based  on  financial  budgets  approved  by  management  covering  a  five  year  period.  Cash  flows 
beyond the five year period were extrapolated using the estimated growth rates stated below: 

Management determined budgeted gross margin based on expectations of market developments. The growth rates used 
were conservative based on industry forecasts. The discount rates used were pre-tax and reflected specific risks relating to 
the CGUs. 

Online Flash 

Key assumptions used for value-in-use calculations: 

Budgeted gross margin 
Five year compound growth rate 
Long term growth rate 
Pre-tax discount rate 

45 

2016 
% 

2015 
% 

28.1%   
12.0%   
2.0%   
9.0%   

28.0%  
7.0%  
2.0%  
9.0%  

 
 
 
 
 
 
 
  
  
  
  
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 15. Non-current assets - intangibles (continued) 

Based on the assessment, no impairment charge is required. Management have performed a number of sensitivity tests on 
the  above  rates  and  note  that  there  is  no  impairment  indicators  arising  from  this  analysis.  The  recoverable  amount 
exceeded the carrying amount by A$31,734,000. 

Online Retail 

Key assumptions used in value-in-use calculation 

Budgeted gross margin 
Five year compound growth rate 
Long term growth rate 
Pre-tax discount rate 

2016 
% 

22.7%   
50.0%   
2.0%   
9.0%   

Based on the assessment, no impairment charge is required. Management have performed a number of sensitivity tests on 
the  above  rates  and  note  that  there  is  no  impairment  indicators  arising  from  this  analysis.  The  recoverable  amount 
exceeded the carrying amount by A$4,076,000. 

Note 16. Non-current assets - deferred tax 

Deferred tax asset comprises temporary differences attributable to: 

Amounts recognised in profit or loss: 

Tax losses 
Accrued expenses 
Provisions 
Sundry 
Property, plant and equipment 
Intangibles 

Deferred tax asset 

Movements: 
Opening balance 
Credited/(charged) to profit or loss (note 9) 
Additions through business combinations (note 33) 
Exchange gain/(loss) 

Closing balance 

2016 
A$'000 

2015 
A$'000 

9,324   
701   
847   
269   
(253)  
(593)  

8,863  
310  
807  
1,592  
(946) 
(306) 

10,295   

10,320  

10,320   
413   
(360)  
(78)  

5,396  
5,013  
-  
(89) 

10,295   

10,320  

Deferred income tax assets are recognised for tax losses, non-deductible accruals and provisions and capital allowances 
carried forward to the extent that realisation of the related tax benefits through future taxable profits is probable.  

46 

 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
  
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 17. Current liabilities - trade and other payables 

Trade payables 
Other payables and accruals 
Payable to other related party 
Sales tax payable 

Refer to note 26 for further information on financial instruments. 

Note 18. Current liabilities - borrowings 

Bank loans 
Bank loans under interchangeable facilities 
Finance lease liability 

2016 
A$'000 

2015 
A$'000 

22,464   
6,168   
50   
866   

23,838  
4,730  
-  
672  

29,548   

29,240  

2016 
A$'000 

2015 
A$'000 

5,200   
1,212   
64   

-  
1,098  
91  

6,476   

1,189  

Refer to note 20 for further information on assets pledged as security and financing arrangements. 

Refer to note 26 for further information on financial instruments. 

Note 19. Current liabilities - provisions 

Employee benefits provision 
Lease make good provision 
Gift voucher provision 
Sales returns provision 

2016 
A$'000 

2015 
A$'000 

770   
182   
699   
512   

823  
185  
710  
397  

2,163   

2,115  

Lease make good provision 
The provision represents the present value of the estimated costs to make good the premises leased by the group at the 
end of the respective lease terms. 

Gift voucher provision 
The provision represents the estimated costs to honour gift vouchers that are in circulation and not expired. 

Sales return provision 
The provision represents the costs for goods expected to be returned by customers. 

47  

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 19. Current liabilities - provisions (continued) 

Movements in provisions 
Movements in each class of provision during the current financial year, other than employee benefits, are set out below: 

 - 2016 

Carrying amount at the start of the year 
Additional provisions recognised 
Amounts used 
Foreign exchange differences 

Carrying amount at the end of the year 

Note 20. Non-current liabilities - borrowings 

Finance lease liability 

Refer to note 26 for further information on financial instruments. 

Total secured liabilities 
The total secured liabilities (current and non-current) are as follows: 

Bank loans 
Bank loans under interchangeable facilities 
Finance lease liability 

  Lease make 
good 
provision 
A$'000 

Gift vouchers 
provision 
A$'000 

Sales returns 
provision 
A$'000 

185   
-  
-  
(3)  

182   

710   
699   
(710)  
-  

699   

397  
512  
(397) 
- 

512  

2016 
A$'000 

2015 
A$'000 

-   

64  

2016 
A$'000 

2015 
A$'000 

5,200   
1,212   
64   

-  
1,098  
155  

6,476   

1,253  

The  group  has  a  A$12,233,000  (2015:  A$7,174,000)  borrowing  facility  with  Australia  and  New  Zealand  Banking  Group 
Limited  ('ANZ')  which  is  secured  by  a  Corporate  Guarantee  and  Indemnity.  The  group  is  required  to  comply  with  the 
following covenants in relation to this facility:  

● EBITDA and sales must not be less then amounts agreed with ANZ, being 90% of budgeted EBITDA and sales on a half-
yearly basis. The group is in compliance with the covenant; 

● Current ratio being the ratio of total current assets over total current liabilities must exceed 1.5:1 at all times. The group is 
in compliance with the covenant and its strategy is to maintain the current ratio above the 1.5:1 requirement; and 

● Distributions to shareholders must not be made without the written consent of ANZ. The group is in compliance with the 
covenant as of the reporting date and at the date these financial statements were authorised for issue. 

The  group  has  a  GBP  £3,000,000  (2015:  £3,000,000)  borrowing  facility  with  Hong  Kong  and  Shanghai  Banking 
Corporation Plc ('HSBC') which is secured by a Corporate Guarantee. Refer to updated facility details outlines in Note 38 
Event after the reporting period. 

48  

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 20. Non-current liabilities - borrowings (continued) 

Assets pledged as security 
All bank borrowings of the group are secured by a Corporate Guarantee and Indemnity. Average interest rate incurred on 
these bank borrowings was 2.0% (2015: 2.1%). The borrowings are expected to be repaid within 90 days. 

The lease liabilities are effectively secured as the rights to the leased assets, recognised in the balance sheet, revert to the 
lessor in the event of default. 

The carrying amounts of assets pledged as security for current and non-current borrowings are: 

2016 
A$'000 

2015 
A$'000 

5,200   

-  

2016 
A$'000 

2015 
A$'000 

9,970   
67   
1,805   
6,457   
18,299   

5,200   
21   
-   
2,229   
7,450   

4,770   
46   
1,805   
4,228   
10,849   

5,914  
63  
2,053  
5,930  
13,960  

-  
31  
-  
4,803  
4,834  

5,914  
32  
2,053  
1,127  
9,126  

2016 
A$'000 

2015 
A$'000 

368   

328  

Cash and cash equivalents 

Financing arrangements 
Unrestricted access was available at the reporting date to the following lines of credit: 

Total facilities 

Bank loans and overdrafts 
Bank guarantees 
Letters of credit 
Bank loans under interchangeable facilities 

Used at the reporting date 

Bank loans and overdrafts 
Bank guarantees 
Letters of credit 
Bank loans under interchangeable facilities 

Unused at the reporting date 
Bank loans and overdrafts 
Bank guarantees 
Letters of credit 
Bank loans under interchangeable facilities 

Note 21. Non-current liabilities - provisions 

Employee benefits provision 

Long term incentive plan 
Refer to note 37 for details on the long term incentive plan. 

49 

 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 22. Equity - share capital 

2016 
Shares 

2015 
Shares 

2016 
A$'000 

2015 
A$'000 

Ordinary shares £nil each - issued and fully paid 

  151,331,652    150,647,610   

-   

-  

Authorised share capital 
The company is a no par value company and is authorised to issue an unlimited number of ordinary shares of £nil value 
each under its memorandum of association. 

Ordinary shares 
Ordinary  shares  entitle  the  holder  to  participate  in  dividends  and  the  proceeds  on  the  winding  up  of  the  company  in 
proportion to the number of and amounts paid on the shares held.  

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each 
share shall have one vote. 

Capital risk management 
The group’s objectives when managing capital is to safeguard the group’s ability to continue as a going concern, so that it 
can  continue  to  provide  returns  for  shareholders  and  benefits  for  other  stakeholders  and  to  maintain  an  optimal  capital 
structure  to  reduce  the  cost  of  capital.  It  is  the  group’s  strategy  to  maintain  borrowing  base  ratio  well  below  65% 
requirement in order to comply with the borrowing facility covenants. Refer to note 20. 

Capital  is  regarded  as  total  equity,  as  recognised  in  the  balance  sheet,  plus  net  debt.  Net  debt  is  calculated  as  total 
borrowings less cash and cash equivalents. 

In  order  to  maintain  or  adjust  the  capital  structure,  the  group  may  adjust  the  amount  of  dividends  paid  to  shareholders, 
return capital to shareholders, issue new shares or sell assets to reduce debt. 

Note 23. Equity - other reserves 

Foreign currency translation reserve 
Hedging reserve - cash flow hedges 
Share-based payments reserve 
Capital reorganisation reserve 

2016 
A$'000 

2015 
A$'000 

3,938   
(1,047)  
4,102   
(132,756)  

6,099  
21  
3,705  
(132,756) 

(125,763)  

(122,931) 

Foreign currency translation reserve 
The  reserve  is  used  to  recognise  exchange  differences  arising  from  translation  of  the  financial  statements  of  foreign 
operations to Australian dollars. 

Hedging reserve - cash flow hedges 
The reserve is used to recognise the effective portion of the gain or loss of cash flow hedge instruments that is determined 
to be an effective hedge. 

Share-based payments reserve 
The  reserve  is  used  to  recognise  the  value  of  equity  benefits  provided  to  employees  and  directors  as  part  of  their 
remuneration, and other parties as part of their compensation for services. 

Capital reorganisation reserve 
The  reserve  is  used  to  recognise  the  difference  between  the  purchase  price  of  APAC  Sale  Group  Pte.  Ltd.  and  the  net 
assets acquired following a group reorganisation in 2014. 

50 (DRAFT 6) 

 
 
 
 
 
 
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 23. Equity - other reserves (continued) 

Movements in reserves 
Movements in each class of reserve during the current and previous financial year are set out below: 

 Foreign 
 currency 
A$'000 

  Hedging 
A$'000 

   Share-based  
  payments 

A$'000 

Capital 
 reorganisation  
A$'000 

Balance at 1 July 2014 
Foreign currency translation reserve 
Cash flow hedge 
Share-based payments 

Balance at 30 June 2015 
Foreign currency translation reserve 
Cash flow hedge 
Share-based payments 

(120)  
6,219   
-  
-  

6,099   
(2,161)  
-  
-  

(719)  
-  
740   
-  

21   
-  
(1,068)  
-  

-  
-  
-  
3,705   

3,705   
-  
-  
397   

(132,756)  
-  
-  
-  

(132,756)  
-  
-  
-  

Total 
A$'000 

(133,595) 
6,219  
740  
3,705  

(122,931) 
(2,161) 
(1,068) 
397  

Balance at 30 June 2016 

3,938   

(1,047)  

4,102   

(132,756)  

(125,763) 

Note 24. Equity - non-controlling interest 

Accumulated losses 

The non-controlling interest has a 40% equity holding in Invite to Buy. 

Note 25. Equity - dividends 

2016 
A$'000 

2015 
A$'000 

(20)  

-  

There were no dividends paid, recommended or declared during the current or previous financial year. 

Note 26. Financial instruments 

Financial risk management objectives 
The group’s activities expose it to market risk (including foreign currency risk and interest rate risk), credit risk and liquidity 
risk.  The  group’s  overall  risk  management  strategy  seeks  to  minimise  any  adverse  effects  from  the  unpredictability  of 
financial markets on the group’s financial performance. The group uses financial instruments such as currency forwards to 
hedge certain financial risk exposures. 

The  Board  of  Directors  (the  'Board')  is  responsible  for  setting  the  objectives  and  underlying  principles  of  financial  risk 
management for the group. 

Financial  risk  management  is  carried  out  by  the  executive  directors  and  the  executive  management  team  in  accordance 
with the policies set by the Board. They identify, evaluate and hedge financial risks in close co-operation with the group’s 
operating units. Regular reports are circulated and reviewed by executive directors. 

Market risk 

Foreign currency risk 
The company is incorporated in Jersey and the group operates from Australia with operations in New Zealand, USA and 
Asia  (including  Malaysia,  Thailand  and  Singapore).  Entities  in  the  group  regularly  transact  in  currencies  other  than  their 
respective  functional  currencies  ('foreign  currencies').  The  group  purchases  products  in  these  countries  and  other 
European Union countries. 

51 

 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 26. Financial instruments (continued) 

Currency risk arises within entities in the group when transactions are denominated in foreign currencies. To manage the 
currency  risk,  the  executive  management  team  manages  the  overall  currency  exposure  mainly  by  entering  into  currency 
forwards with banks. 

The carrying amount of the group's foreign currency denominated financial assets and financial liabilities at the reporting 
date were as follows: 

US dollars 
Euros 
Pound sterling 
New Zealand dollars 
Singapore dollars 
Malaysian ringgit 
Thai baht 
Chinese Yuan 
Others 

Assets 

Liabilities 

2016 
A$'000 

2015 
A$'000 

2016 
A$'000 

2015 
A$'000 

3,052   
5,940   
15,942   
4,842   
4,585   
1,958   
-  
586   
78   

2,556   
6,111   
34,903   
3,849   
2,343   
1,280   
417   
-  
-  

2,399   
2,780   
1,188   
800   
6   
17   
-  
-  
95   

3,691  
2,499  
3,791  
605  
103  
23  
2  
- 
7  

36,983   

51,459   

7,285   

10,721  

The group had net assets denominated in foreign currencies of A$29,698,000 as at 30 June 2016 (2015: A$40,738,000). 
Based  on  this  exposure,  had  the  Australian  dollar  weakened  by  10%  /  strengthened  by  10%  (2015:  weakened  by  10%  / 
strengthened by 10%) against these foreign currencies with all other variables held constant, the group's loss before tax for 
the year would have been A$2,969,000 lower / higher (2015: A$4,073,000 lower / higher). The percentage change is the 
expected  overall  volatility  of  the  significant  currencies,  which  is  based  on  management’s  assessment  of  reasonable 
possible  fluctuations  taking  into  consideration  movements  over  the  last  6  months  each  year  and  the  spot  rate  at  each 
reporting  date.  The  actual  foreign  exchange  profit  for  the  year  ended  30  June  2016  was  A$2,177,000  (2015:  loss  of 
A$205,000). 

Price risk 
The group is not exposed to any significant price risk. 

Cash flow and fair value interest rate risk 
Cash flow interest rate risk is the risk that the future cash flows of a financial instrument will fluctuate because of changes 
in market interest rates. Fair value interest rate risk is the risk that the fair value of a financial instrument will fluctuate due 
to changes in market interest rates. 

The group is not exposed to any significant cash flow interest rate risks arising mainly from interest bearing deposits. 

Credit risk 
Credit  risk  refers  to  the  risk  that  counterparty  will  default  on  its  contractual  obligations  resulting  in  financial  loss  to  the 
group. The major classes of financial assets of the group are bank deposits. For bank deposits, the group adopts the policy 
of dealing only with high credit quality financial institutions and major banks. As the principal business of the group is online 
cash sale, trade receivables from wholesale business are relatively immaterial and the group adopts the policy of dealing 
with customers of appropriate credit history. 

The  group’s  maximum  exposures  to  credit  risk  at  the  end  of  the  reporting  period  in  relation  to  each  class  of  recognised 
financial assets is the carrying amount of those assets as indicated in the balance sheet. 

Concentration of credit risk 
There  are  no  significant  concentrations  of  credit  risk  within  the  group.  The  credit  risk  on  liquid  funds  is  limited  as  the 
counterparties are banks with high credit ratings. 

Credit risk is managed by limiting the amount of credit exposure to any single counter-party for cash deposits. 

52 

 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
  
  
  
  
  
  
  
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 26. Financial instruments (continued) 

Liquidity risk 
The group manages liquidity risk by maintaining adequate cash reserves and available borrowing facilities by continuously 
monitoring actual and forecast cash flows and matching the maturity profiles of financial assets and liabilities. 

Unused borrowing facilities at the reporting date: 

Bank loans and overdrafts 
Bank guarantees 
Letters of credit 
Bank loans under interchangeable facilities 

2016 
A$'000 

2015 
A$'000 

4,770   
46   
1,805   
4,228   
10,849   

5,914  
32  
2,053  
1,127  
9,126  

Remaining contractual maturities 
Trade  payables  and  other  financial  liabilities  mainly  arise  from  the  financing  of  assets  used  in  the  group's  ongoing 
operations such as plant and equipment and investments in working capital. These assets are considered in the group's 
overall liquidity risk. 

The following tables detail the group's remaining contractual maturity for its financial instrument liabilities. The tables have 
been  drawn  up  based  on  the  undiscounted  cash  flows  of  financial  liabilities  based  on  the  earliest  date  on  which  the 
financial liabilities are required to be paid. The tables include both interest and principal cash flows disclosed as remaining 
contractual maturities and therefore these totals may differ from their carrying amount in the balance sheet. 

  Weighted 
average 
interest rate 
% 

1 year or less 
A$'000 

Between 1 
and 5 years 
A$'000 

Over 5 years 
A$'000 

  Remaining 
contractual 
maturities 
A$'000 

 - 2016 

Non-derivatives 
Non-interest bearing 
Trade and other payables 
Sales tax payable 
Payable to related party 

Interest-bearing - variable 
Bank loans 
Lease liability 
Total non-derivatives 

Derivatives 
Forward foreign exchange contracts net settled  
Total derivatives 

- 
- 
- 

2.00%   
8.97%   

- 

28,632   
866   
50   

6,412   
65   
36,025   

1,047   
1,047   

-  
-  
-  

-  
-  
-  

-  
-  

-  
-  
-  

-  
-  
-  

-  
-  

28,632  
866  
50  

6,412  
65  
36,025  

1,047  
1,047  

53 

 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
 
 
  
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 26. Financial instruments (continued) 

 - 2015 

Non-derivatives 
Non-interest bearing 
Trade and other payables 
Sales tax payable 

Interest-bearing - variable 
Bank loans 
Lease liability 
Total non-derivatives 

  Weighted 
average 
interest rate 
% 

1 year or less 
A$'000 

Between 1 
and 5 years 
A$'000 

Over 5 years 
A$'000 

  Remaining 
contractual 
maturities 
A$'000 

- 
- 

2.11%   
8.00%   

28,568   
672   

1,098   
94   
30,432   

-  
-  

-  
72   
72   

-  
-  

-  
-  
-  

28,568  
672  

1,098  
166  
30,504  

The  cash  flows  in  the  maturity  analysis  above  are  not  expected  to  occur  significantly  earlier  than  contractually  disclosed 
above. 

Note 27. Fair value measurement 

Fair value hierarchy 
The  following  tables  detail  the  group's  assets  and  liabilities,  measured  or  disclosed  at  fair  value,  using  a  three  level 
hierarchy, based on the lowest level of input that is significant to the entire fair value measurement, being: 
Level  1:  Quoted  prices  (unadjusted)  in  active  markets  for  identical  assets  or  liabilities  that  the  entity  can  access  at  the 
measurement date 
Level 2: Inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly 
(as prices) or indirectly (derived from prices) 
Level 3: Inputs for the asset or liability that are not based on observable market data (unobservable inputs) 

 - 2016 

Liabilities 
Derivative financial instruments 
Total liabilities 

 - 2015 

Assets 
Derivative financial instruments 
Total assets 

Level 1 
A$'000 

Level 2 
A$'000 

Level 3 
A$'000 

Total 
A$'000 

Level 1 
A$'000 

-  
-  

-  
-  

1,047   
1,047   

Level 2 
A$'000 

Level 3 
A$'000 

22   
22   

-  
-  

-  
-  

1,047  
1,047  

Total 
A$'000 

22  
22  

There were no transfers between levels during the financial year. 

Unless  otherwise  stated,  the  carrying  amounts  of  financial  instruments  reflect  their  fair  value.  The  carrying  amounts  of 
trade receivables and trade payables are assumed to approximate their fair values due to their short-term nature. The fair 
value of financial liabilities is estimated by discounting the remaining contractual maturities at the current market interest 
rate that is available for similar financial instruments. Also, there is no material difference between the fair value of cash 
and cash equivalents and the carrying amounts. 

Valuation techniques for fair value measurements categorised within level 2 
The  fair  value  of  the  derivative  financial  instruments,  being  forward  exchange  contracts,  are  determined  using  quoted 
forward exchange rates at the reporting date. These instruments are included in Level 2. 

54 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 28. Key management personnel disclosures 

Compensation 
The aggregate compensation made to directors and other members of key management personnel of the group is set out 
below: 

Short-term employee benefits 
Post-employment benefits 

2016 
A$'000 

2015 
A$'000 

1,734   
125   

1,574  
121  

1,859   

1,695  

Key management includes directors (executives and non-executives) and key heads of departments. 

During  the  financial  year  ended  30  June  2016  A$nil  (2015:  22,636)  performance  rights  were  granted  to  members  of  key 
management personnel under share-based payments plans operated by the group as disclosed in note 37. 

Note 29. Remuneration of auditors 

Services provided by the company's auditors and network firms 
During  the  year  the  company  (including  its  overseas  subsidiaries)  obtained  the  following  services  from  the  company's 
auditors at costs as detailed below: 

Fees payable to the company's auditor and its associates for the audit of the consolidated 
financial statements 
Fees payable to the company's auditor and its associates for other services:  
- the audit of the company's subsidiaries 
- review related assurance services 
- taxation services  
- other non-audit services  

2016 
A$'000 

2015 
A$'000 

190  

240  
68   
129   
136   

763   

245  

273  
159  
234  
54  

965  

Note 30. Contingent liabilities 

The  group  issued  a  bank  guarantee  through  its  banker,  ANZ  Bank  Limited  ('ANZ'),  in  respect  of  lease  obligations 
amounting  to  A$874,000  (2015:  A$874,000).  As  30  June  2016,  the  group  had  no  longer  had  a  bank  guarantee  through 
ANZ in respect of a merchant fee agreement deposit (2015: USD$2,100,000). 

The  group  also  issued  a  bank  guarantee  through  its  banker  ANZ  Bank  New  Zealand  Limited,  in  respect  of  customs  and 
duties obligations amounting to NZ$150,000 (2015: NZ$100,000) and lease obligations to NZ$22,000 (2015: NZ$34,000). 

55  

 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 31. Commitments 

Lease commitments - operating 
Committed at the reporting date but not recognised as liabilities, payable: 
Within one year 
One to five years 

Lease commitments - finance 
Committed at the reporting date and recognised as liabilities, payable: 
Within one year 
One to five years 

Total commitment 
Less: Future finance charges 

Net commitment recognised as liabilities 

Representing: 
Finance lease liability - current (note 18) 
Finance lease liability - non-current (note 20) 

Sub-lease receivable - operating 
Committed at the reporting date but not recognised as assets, receivables: 
Within one year 
One to five years 

2016 
A$'000 

2015 
A$'000 

3,494   
10,167   

3,972  
3,094  

13,661   

7,066  

65   
-   

65   
(1)  

64   

64   
-   

64   

94  
72  

166  
(11) 

155  

91  
64  

155  

559   
585   

742  
1,048  

1,144   

1,790  

The  group  leases  office  space,  land  and  buildings  and  warehouses  from  non-related  parties  under  non-cancellable 
operating lease agreements. The leases have varying terms, escalation clauses and renewal rights. 

The  group  leases  certain  plant  and  equipment,  and  motor  vehicles  from  non-related  parties  under  finance  leases.  The 
lease  agreements  do  not  have  renewal  clauses  but  provide  the  group  with  options  to  purchase  the  leased  assets  at 
nominal values at the end of the lease term. 

The  carrying  amounts  of  plant  and  equipment  and  motor  vehicles  held  under  finance  leases  are  A$29,000  (2015: 
A$102,000) and A$35,000 (2015: A$74,000) respectively at the reporting date. 

The company also subleases some of its office and warehouse space to related and non-related parties. The subleases 
have varying terms and expiry dates.  

Note 32. Related party transactions 

Parent entity 
MySale Group Plc is the parent company of the group. 

Subsidiaries 
Interests in subsidiaries are set out in note 34. 

Joint ventures 
Interests in joint ventures are set out in note 35. 

56 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
  
 
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 32. Related party transactions (continued) 

Key management personnel 
Disclosures relating to key management personnel are set out in note 28. 

Transactions with related parties 
The following transactions occurred with related parties: 

Sale of goods and services: 
Sale of goods to other related party (Arcadia and Sports Direct) 
Sale of rent and freight services to other related party (recharges of payment) 

Payment for goods and services: 
Purchase of goods from other related party 

2016 
A$'000 

2015 
A$'000 

22,521   
1,028   

5,236  
1,300  

685   

2,032  

Receivable from and payable to related parties 
The following balances are outstanding at the reporting date in relation to transactions with related parties: 

Current receivables: 
Trade receivables from other related party 

Current payables: 
Trade payables to other related party 

Loans to/from related parties 
There were no loans to or from related parties at the current and previous reporting date. 

Terms and conditions 
All transactions were made on normal commercial terms and conditions and at market rates. 

2016 
A$'000 

2015 
A$'000 

1,784   

6,674  

224   

1,740  

57 

 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
 
 
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 33. Business combinations 

Acquisitions of online businesses from Grays eCommerce Group Limited 
On  31  January  2016,  the  group  acquired  the  trade  and  assets  of  three  online  consumer  retail  businesses  from  Grays 
eCommerce  Group  Limited  in  Australia.  The  assets  included  a  membership  database  of  6,500,000  members.  The 
purchase price of the assets was A$5,200,000. 

Details of the acquisition are as follows: 

Fair value of assets acquired 

Customer list 
Deferred tax liability 

Net assets acquired 
Goodwill 

Acquisition-date fair value of the total consideration transferred 

Representing: 
Cash paid or payable to vendor 

  Fair value 

A$'000 

1,200  
(360) 

840  
4,360  

5,200  

5,200  

The  goodwill  is  attributable  to  the  synergies  expected  to  be  achieved  from  operating  the  retail  businesses  alongside  the 
group’s existing online flash businesses. The goodwill recognised will not be deductible for tax purposes. 

Acquisition of trade and assets from Thaisale.co.th 
On 1 April 2016, the group acquired the trade and assets of the Thaisale.co.th joint venture in Thailand. Thaisale.co.th was 
previously  partly  owned  by  the  group  via  a  joint  venture.  Refer  to  Note  35  for  more  details.  The  assets  included  a 
membership database of 652,000 members. The purchase price of the assets was A$590,000. 

Details of the acquisition are as follows: 

Fair value of assets acquired  

Customer lists 

Net assets acquired 
Goodwill 

Acquisition-date fair value of the total consideration transferred 

Representing: 
Cash paid or payable to vendor 
Waiver of debt to Minor Corporation Public Company Limited 

  Fair value 

A$'000 

295  

295  
295  

590  

100  
490  

590  

The goodwill is attributable to the synergies expected to be achieved from integrating the business into the group’s existing 
online flash businesses. The goodwill recognised will not be deductible for tax purposes. 

Change in control of joint venture Invite to Buy 
On 1 April 2016, there was a change in the control of the joint venture Invite to Buy. Refer to Note 35 for more details.  

58 (DRAFT 6) 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 33. Business combinations (continued) 

The goodwill is attributable to the synergies expected to be achieved from integrating the business into the group’s existing 
online flash businesses. The goodwill recognised will not be deductible for tax purposes. 

Note 34. Interests in subsidiaries 

The  consolidated  financial  statements  incorporate  the  assets,  liabilities  and  results  of  the  following  subsidiaries  in 
accordance with the accounting policy described in note 2: 

 Principal place of 
business / 
 Country of 
 incorporation 

  Ownership 
interest 
2016 
% 

 Principal activities  

  Ownership 
interest 
2015 
% 

Parent 

Non-controlling interest 
  Ownership 
interest 
2015 
% 

  Ownership 
interest 
2016 
% 

Name 

Australia 

Singapore 

United Kingdom 
 United Kingdom 

 United States of 
America 

United Kingdom 
 New Zealand 

APAC Sale Group 
Pte. Ltd. 
APAC Sale Italy s.r.l  Italy 
APAC Sales Group, 
Inc. 
APAC UK 
Procurement Co 
Limited 
APACSale Limited 
BuyInvite Pty 
Limited 
Cocosa Lifestyle 
Limited 
NZ Sale Limited 
Ozsale Pty Limited   Australia 
Ozsale Sdn. Bhd. 
 Malaysia 
Private Sale Asia 
Pacific Pte Ltd 
Simply Sent It Pty 
Limited 
Singsale Pte. Ltd. 
APAC France SARL  France 
Brand Search Pty 
Limited 
Chic Global Limited   United Kingdom 
BuyInvite NZ Pty 
Limited 
Click Frenzy 
Australia Pty Ltd 
NZ Wine Limited 
My Trade Ltd  
MySale Group 
Limited 
Handelsselskabet 
Branch of Click 
Frenzy Australia Pty 
Ltd 

Australia 
 New Zealand 
 United Kingdom 

Hong Kong 
 Denmark 

Australia 
 Singapore 

Singapore 

Australia 

Australia 

Russia 

Trading company 
 Trading company 

100%  
100%   

100%  
100%   

Trading company 

100%  

100%  

Trading company 
 Trading company 

100%  
100%   

100%  
100%   

Trading company 

100%  

100%  

Trading company 
 Trading company 
 Trading company 
 Trading company 

100%  
100%   
100%   
100%   

100%  
100%   
100%   
100%   

Trading company 

100%  

100%  

Trading company 
 Trading company 
 Dormant 

Trading company 
 Trading company 

Dormant 

Dormant 
 Dormant 
 Dormant 

Dormant 
 Trading company 

51%  
100%   
100%   

100%  
50%   

51%  
100%   
100%   

100%  
50%   

100%  

100%  

100%  
100%   
100%   

100%  
60%   

100%  
100%   
100%   

100%  
60%   

- 
- 

- 

- 
- 

- 

- 
- 
- 
- 

- 

49%  
- 
- 

- 
50%   

- 

- 
- 
- 

- 
- 

- 

- 
- 

- 

- 
- 
- 
- 

- 

49%  
- 
- 

- 
50%  

- 

- 
- 
- 

- 
40%   

- 
40%  

Trading company 

100%  

100%  

- 

- 

Summarised financial information for subsidiaries that have non-controlling interests, has not been provided as they are not 
material to the group. 

59 

 
 
 
 
 
 
 
  
  
  
 
 
  
  
  
 
  
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 35. Interests in joint ventures 

Name 

 Principal place of business / 
 Country of incorporation 

Thaisale.co.th Limited 
Invite to Buy (Handelsselskabet) 

 Thailand 
 Denmark 

Ownership interest 
2015 
2016 
% 
% 

- 
60.00%   

49.00%  
60.00%  

Thaisale.co.th Limited 
Thaisale.co.th  was  deemed  to  be  a  jointly  controlled  operation  of  the  group  as  the  appointment  of  its  directors  and  the 
allocation of voting rights for the key business decisions require the unanimous approval of its venturers. The joint venture 
was dissolved during the financial year. The original investment was accounted for using the equity method after initially 
being  recognised  at  cost.  The  group  had  not  recognised  the  entire  share  of  its  losses  of  this  joint  venture  because  the 
group’s cumulative share of losses exceed its interest in that entity and the group has no obligations in respect of those 
losses.  

On 1 April 2016, the group acquired the membership database of Thaisale.co.th. Refer to note 33. 

Invite to Buy 
Invite  to  Buy  is  deemed  to  be  a  jointly  controlled  operation  of  the  group,  as  the  appointment  of  its  directors  and  the 
allocation of voting rights for the key business decisions require the unanimous approval of its venturers. On 1 April 2016, 
the group took operational control of the joint venture though the integration of the joint venture’s business into the group’s 
existing online flash businesses. 

The group recognised its share of the entire losses of its Invite to Buy joint venture interest amounting to A$49,000 (2015: 
A$116,000)  for  the  nine  months  to  31  March  2016  using  the  equity  method.    Thereafter  the  joint  venture  operation  has 
been accounted for on a consolidated basis, due to the exercising of operational control. The group’s loss on investment 
upon consolidation at 31 March 2016 amounted to A$55,000. 

Note 36. Earnings per share 

Loss after income tax 
Non-controlling interest 

Loss after income tax attributable to the owners of MySale Group Plc 

2016 
A$'000 

2015 
A$'000 

(197)  
20   

(17,789) 
-  

(177)  

(17,789) 

Number 

Number 

Weighted average number of ordinary shares used in calculating basic earnings per share 

  151,046,635    150,647,610  

Weighted average number of ordinary shares used in calculating diluted earnings per share    151,046,635    150,647,610  

Basic earnings per share 
Diluted earnings per share 

Cents 

Cents 

(0.12)  
(0.12)  

(11.81) 
(11.81) 

5,539,326  (2015:  795,541)  employee  long  term  incentives  have  been  excluded  from  the  2016  (2015)  diluted  earnings 
calculation as they are anti-dilutive for the year. 

60 

 
 
 
 
 
 
 
  
  
  
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 37. Share-based payments 

The Long Term Incentive Plan (the ‘LTIP’) previously  approved by APAC shareholders in 2012 and which expired at the 
date of AIM admission on 16 June 2014, was settled in July 2015. A number of employees were offered the opportunity to 
defer the payment of their cash bonus owing under the LTIP and to take it in the form of a conditional ‘right’ to free ordinary 
shares under the Executive Incentive Plan ('EIP'). The award converted the cash due to them into ordinary shares at the 
Placing  Price  of  GBP2.26  with  a  maximum  A$75,000  enhancement  if  they  defer  100%  of  the  entitlement.  Total  ordinary 
shares applicable to the conditional award was 684,042 with a vest date of 16 June 2015 and no performance conditions 
but  was  subject  to  continued  employment.  As  at  16  June  2015,  all  of  the  employees  who  agreed  to  deferral  of  their 
entitlement met the continued employment condition and the share right awards vested. The fair value of the accounting 
expense in relation to these share right awards were recognised as at 30 June 2015, 

The  company  established  two  new  employee  share  plans  prior  to  the  AIM  admission;  (1)  the  Executive  Incentive  Plan 
(‘EIP’)  and  (2)  the  Loan  Share  Plan  (‘LSP’).  In  accordance  with  the  terms  of  each  plan,  50%  of  the  award  to  eligible 
employees  will  vest  two  years  and  the  balance  three  years  after  grant  date.  Vesting  is  subject  to  the  Remuneration 
Committee  being  satisfied  that  the  underlying  performance  of  the  group  justifies  vesting.  In  determining  this,  the 
Remuneration  Committee  will  have  regard  to  revenue  and  Earnings  Before  Interest,  Tax,  Depreciation  and  Amortisation 
(‘EBITDA’) included in the company’s internal forecasts as at the date of allocation. The award granted on 28 May 2014 
are governed by the terms of these plans. 

During the year, the Board decided to change the vesting conditions for future grants for the EIP and LSP plans beginning 
with  the  August  2015  grant.  100%  of  future  awards  will  now  vest  three  years  from  grant  date  and  are  subject  to  the 
achievement  of  the  Underlying  EBITDA  target  set  by  the  board  in  the  year  of  the  grant. The fair value of the accounting 
expense in relation to the August 2015 grant are recognised over the vesting period.  

In  July  2015,  3,000,000  options  over  the  ordinary  share  capital  of  the  company  were  granted  to  the  Chairman  with  an 
exercise  price  of  £0.53.  1,000,000  options  will  vest  when  the  company’s  share  price  reaches  £1.50,  a  further  1,500,000 
shall vest when the company’s share price reaches £2.26 and a further 500,000 shall vest when the company’s share price 
reaches £2.75. The options expire five years after the grant date. Other than the vesting conditions, all other terms are the 
same  as  the  EIP.  The  fair  value  of  the  accounting  expense  in  relation  to  these  options  are  recognised  over  the  vesting 
period. 

Set out below are summaries of share and options granted under the plans for directors and employees: 

2016 

Grant date 

 Expiry date 

price 

  Exercise  

  Balance at    
the start of    
the year 

  Granted 

  Exercised 

Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

28/05/2014 
28/05/2014 
18/08/2015 
18/08/2015 
27/07/2015 

 16/06/2015 * 
 16/06/2019 ***   
 18/08/2020 ***   
 18/08/2020 ***   
 27/07/2020 ***   

-  
£2.26  
£0.51   
£0.51   
£0.53   

684,042   
111,499   
-  
-  
-  
795,541   

-  
-  
2,027,806   
400,021   
3,000,000   
5,427,827   

(684,042)  
-  
-  
-  
-  
(684,042)  

-  
-  
-  
-  
-  
-  

-  
111,499  
2,027,806  
400,021  
3,000,000  
5,539,326  

 EIP - Share rights 
 EIP - Options 

* 
** 
***   LSP 

61 

 
 
 
 
 
 
 
  
  
  
  
  
  
 
  
  
   
 
  
 
 
 
  
 
  
 
  
 
 
  
   
 
  
  
 
  
 
  
   
 
  
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2016 

Note 37. Share-based payments (continued) 

2015 

Grant date 

 Expiry date 

price 

  Exercise  

  Balance at    
the start of    
the year 

  Granted 

  Exercised 

Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

28/05/2014 
28/05/2014 
28/05/2014 
22/09/2014 
22/09/2014 

 16/06/2015 * 
 16/06/2019 ** 
 16/06/2019 ***   
 16/06/2019 ** 
 16/06/2019 ***   

-   
£2.26   
£2.26   
£2.26  
£2.26  

684,042   
102,210   
461,010   
-  
-  
1,247,262   

-  
-  
-  
18,386   
45,642   
64,028   

-  
-  
-  
-  
-  
-  

-  
(102,210)  
(349,511)  
(18,386)  
(45,642)  
(515,749)  

684,042  
-  
111,499  
-  
-  
795,541  

 EIP - Share rights 
 EIP - Options 

* 
** 
***   LSP 

The weighted average remaining contractual life of the share plan outstanding at the end of the financial year was 4 years 
(2015: 4 years). 

The share-based payment expense for the year was A$397,000 (2015: A$335,000). 

Note 38. Events after the reporting period 

The  group’s  borrowing  facility  with  Hong  Kong  and  Shanghai  Banking  Corporation  increased  to  £7,000,000  (previously 
£3,000,000) in August 2016. The facility is secured by a Corporate Guarantee.  

No  other  matters  or  circumstances  have  arisen  since  30  June  2016  that  has  significantly  affected,  or  may  significantly 
affect the group's operations, the results of those operations, or the group's state of affairs in future financial years. 

62 

 
 
 
 
 
 
 
  
  
  
   
 
  
 
 
 
  
 
  
 
  
 
 
  
   
 
  
  
 
  
 
  
   
 
  
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
  
  
  
 
  
MySale Group Plc 
Parent balance sheet 
30 June 2016 

Fixed assets 
Tangible assets 
Investment in subsidiary 
Deferred tax 
Total fixed assets 

Current assets 
Debtors 
Cash at bank and in hand 
Total current assets 

Current liabilities 
Creditors - amounts falling due within one year 
Total current liabilities 

Net current assets 

Total assets less current liabilities 

Net assets 

Equity 
Share premium account 
Other reserves 
Accumulated losses 

Total equity 

Refer to note 8 for share capital details. 

3 
4 

5 
6 

7 

2016 
A$'000 

2015 
A$'000 

125   
161,474   
383   
161,982   

189  
161,077  
-  
161,266  

5,203   
12,231   
17,434   

4,304  
16,084  
20,388  

385   
385   

755  
755  

17,049   

19,633  

179,031   

180,899  

179,031   

180,899  

9 
10 

306,363   
(125,657)  
(1,675)  

306,363  
(123,734) 
(1,730) 

179,031   

180,899  

The  financial  statements  of  MySale  Group  Plc  (company  number  115584)  were  approved  by  the  Board  of  Directors  and 
authorised for issue on 28 September 2016. They were signed on its behalf by: 

__________________________    ___________________________ 
Carl Jackson                                 Andrew Dingle   
Director                                         Director   

63 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
  
 
 
 
  
 
 
 
 
MySale Group Plc 
Statement of changes in equity 
30 June 2016 

Share 
premium 
account    
A$'000 

Other  
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Total equity 
A$'000 

Balance at 1 July 2014 

306,363   

(132,743)  

(712)  

172,908  

Loss after income tax benefit for the year 
Other comprehensive income for the year, net 
of tax 

-  

- 

-  

(1,018)  

(1,018) 

5,304 

- 

5,304  

Total comprehensive income for the year 

306,363   

(127,439)  

(1,730)  

177,194 

Transactions with owners in their capacity as 
owners: 
Share-based payments 

-  

3,705  

-  

3,705  

Balance at 30 June 2015 

306,363   

(123,734)  

(1,730)  

180,899  

Share 
premium 
account    
A$'000 

Other  
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Total equity 
A$'000 

Balance at 1 July 2015 

306,363   

(123,743)  

(1,730)  

180,899  

Profit after income tax benefit for the year 
Other comprehensive income for the year, net 
of tax 

-  

- 

-  

55   

55 

(2,320) 

- 

(2,320)  

Total comprehensive income for the year 

306,363   

(126,063)  

(1,675)  

178,634 

Transactions with owners in their capacity as 
owners: 
Share-based payments 

-  

397  

-  

397  

Balance at 30 June 2016 

306,363   

(125,657)  

(1,675)  

179,031  

64 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
  
 
 
  
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
  
 
 
  
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
  
 
 
  
 
  
 
 
MySale Group Plc 
Notes to the parent financial statements 
30 June 2016 

Note 1. General information 

MySale  Group  Plc  (the  'company'  or  'parent  entity')  was  incorporated  on  28  April  2014  and  was  admitted  onto  the 
Alternative Investment Market ('AIM') on 16 June 2014.  

The financial statements functional currency is Pounds Sterling. The presentation currency is Australian dollars, the most 
representable currency of the company's operations and generally rounded to the nearest thousand. 

Note 2. Significant accounting policies 

The principal accounting policies adopted in the preparation of the financial statements are set out below. These policies 
have been consistently applied to all the years presented, unless otherwise stated. 

New, revised or amending Accounting Standards and Interpretations adopted 
The  company  has  adopted  all  of  the  new,  revised  or  amending  Accounting  Standards  and  Interpretations  issued  by  the 
Financial  Reporting  Council  ('FRC')  that  are  mandatory  for  the  current  reporting  year.  The  adoption  of  these  Accounting 
Standards and Interpretations did not have any significant impact on the financial performance or position of the company. 

Any  new,  revised  or  amending  Accounting  Standards  or  Interpretations  that  are  not  yet  mandatory  have  not  been  early 
adopted. 

Basis of preparation 
These financial statements were prepared in accordance with FRS 101 'Reduced Disclosure Framework'. 

As permitted by FRS 101, the company has taken advantage of all of the disclosure exemptions available to it, including:  

a.  The requirements of paragraph 45(b) and 46-52 of IFRS 2 Share-based payment; 
b.  The requirements of IFRS 7 Financial Instruments: Disclosures; 
c.  The requirements of paragraph 91 to 99 of IFRS 13 Fair value measurement; 
d.  The requirement in paragraph 38 of IAS 1 Presentation of financial statements to present comparative information 

in respect of: 

i. 
ii. 
iii. 

paragraph 79(a)(iv) of IAS 1; 
paragraph 73(e) of IAS 16 Property, plant and equipment; 
paragraph 118(e) of IAS 38 Intangible assets. 
e.  The following paragraphs of IAS 1 Presentation of financial statements: 

i. 
ii. 
iii. 
iv. 
v. 
vi. 
vii. 
viii. 

10(d) statement of cash flows; 
10(f) statement of financial position; 
16 statement of compliance with all IFRS; 
38A requirement for minimum of two primary statements, including cash flow statements; 
38B-D additional comparative information; 
40A-D requirement for a third statement of financial position; 
111 cash flow statement information; and 
134-136 capital management disclosures. 

f. 
g. 

IAS 7 Statement of cash flows 
IAS 24 Related party disclosures 

The company has elected to take the exemption under section 408 of the Companies Act 2006 not to present its own profit 
and  loss  account.  The  company  reported  a  profit  for  the  financial  year  ended  30  June  2016  of  A$55,000  (2015:  loss  of 
A$1,018,000). 

Historical cost convention 
These separate financial statements of the company are designed to include disclosures sufficient to comply with those  
parts of the UK Companies Act 2006 applicable to companies reporting under UK accounting standards even though  
the company is incorporated and registered in Jersey. They have been prepared under the historical cost convention  
and under the going concern assumption. Further details of the Directors’ considerations in relation to going concern are  
included in the Directors’ report. 

65 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
  
  
  
  
  
 
 
  
  
MySale Group Plc 
Notes to the parent financial statements 
30 June 2016 

Transition to FRS 101 
For  all  periods  up  to  and  including  the  year  ended  30  April  2015,  the  Company  prepared  its  financial  statements  in 
accordance  with  United  Kingdom  Generally  Accepted  Accounting  Practice.  These  financial  statements,  for  the  period 
ended 31 December 2015, are the first the Company has prepared in accordance with FRS 101.  

Accordingly, the Company has prepared individual financial statements which comply with FRS 101 applicable for periods 
beginning on or after 1 January 2015 and the significant accounting policies meeting those requirements are described in 
the relevant notes.  

In preparing these financial statements, the Company has started from an opening balance sheet as at 1 July 2014, the 
Company's date of transition to FRS 101, with assessments made as to adjustments required for the first-time adoption of 
FRS 101. In doing so it transpired that no adjustments were required.  

Foreign currency translation 

Foreign currency transactions 
Foreign currency transactions are translated into Australian dollars using the exchange rates prevailing at the dates of the 
transactions.  Foreign  exchange  gains  and  losses  resulting  from  the  settlement  of  such  transactions  and  from  the 
translation  at  financial  year-end  exchange  rates  of  monetary  assets  and  liabilities  denominated  in  foreign  currencies  are 
recognised in profit or loss. 

Functional currency translation 
The assets and liabilities of operations are translated into Australian dollars using the exchange rates at the reporting date. 
The revenues and expenses of operations are translated into Australian dollars using the average exchange rates, which 
approximate the rate at the date of the transaction, for the period. All resulting foreign exchange differences are recognised 
in other comprehensive income through the foreign currency reserve in equity. 

Income tax 
Current tax is provided at amounts expected to be paid or recovered using the tax rates and laws that have been enacted 
or substantively enacted by the reporting date. 

Deferred  tax  is  recognised  in  respect  of  all  timing  differences  that  have  originated  but  not  reversed  at  the  reporting  date 
where transactions or events that result in an obligation to pay more tax in the future or a right to pay less tax in the future 
have  occurred  at  the  reporting  date.  Timing  differences  are  differences  between  the  company’s  taxable  profits  and  its 
results as stated in the financial statements that arise from the inclusion of gains and losses in tax assessments in periods 
different  from  those  in  which  they  are  recognised  in  the  financial  statements.  A  net  deferred  tax  asset  is  regarded  as 
recoverable and therefore recognised only when, on the basis of all available evidence, it can be regarded as more likely 
than not that there will be suitable taxable profits from which the future reversal of the underlying timing differences can be 
deducted. Deferred tax is measured at the average tax rates that are expected to apply in the periods in which the timing 
differences are expected to reverse, based on tax rates and laws that have been enacted or substantively enacted by the 
reporting date. Deferred tax is measured on a non-discounted basis. The taxation liabilities are reduced wholly or in part by 
the surrender of tax losses by fellow group undertakings for which payment is made. 

Cash at bank and in hand 
Cash at bank and in hand includes cash on hand, deposits held at call with financial institutions, other short-term, highly 
liquid investments with original maturities of three months or less that are readily convertible to known amounts of cash and 
which are subject to an insignificant risk of changes in value. 

Debtors 
Other receivables are recognised at amortised cost, less any provision for impairment. 

Loans receivables 
Loans  and  receivables  are  non-derivative  financial  assets  with  fixed  or  determinable  payments  that  are  not  quoted  in  an 
active market. They are carried at amortised cost using the effective interest rate method. Gains and losses are recognised 
in profit or loss when the asset is derecognised or impaired. 

The  residual  amounts  due  by  the  group’s  undertakings  are  unsecured,  non-interest  bearing,  have  no  fixed  date  of 
repayment and are repayable on demand.  

66 

 
 
 
 
 
 
 
  
 
 
  
  
  
 
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the parent financial statements 
30 June 2016 

Tangible assets 
Property,  plant  and  equipment  is  stated  at  historical  cost  less  accumulated  depreciation  and  impairment.  Historical  cost 
includes expenditure that is directly attributable to the acquisition of the items. 

Subsequent expenditure relating to plant and equipment that has already been recognised is added to the carrying amount 
of the asset only when it is probable that future economic benefits associated with the item will flow to the group and the 
cost of the item can be measured reliably. All other repair and maintenance expenses are recognised in profit or loss when 
incurred. 

Depreciation  is  calculated  on  a  straight-line  basis  to  write  off  the  net  cost  of  each  item  of  property,  plant  and  equipment 
over their expected useful lives as follows: 

Leasehold improvements 
Plant and equipment 
Fixtures and fittings 

 5-7 years 
 3-7 years 
 5-10 years 

The  residual  values,  useful  lives  and  depreciation  methods  are  reviewed,  and  adjusted  if  appropriate,  at  each  reporting 
date. 

Leasehold improvements and plant and equipment under lease are depreciated over the unexpired period of the lease or 
the estimated useful life of the assets, whichever is shorter. 

An item of property, plant and equipment is derecognised upon disposal or when there is no future economic benefit to the 
group. Gains and losses between the carrying amount and the disposal proceeds are taken to profit or loss. 

Investments in subsidiaries 
Investments in subsidiaries are shown at cost less provision for impairment. 

Trade and other payables 
These amounts represent liabilities for goods and services provided to the group prior to the end of the financial year and 
which are unpaid. Trade and other payables are initially recognised at fair value and subsequently measured at amortised 
cost. Due to their short-term nature they are not discounted. The amounts are unsecured and are usually paid within 30 
days of recognition. 

Employee benefits 

Long term employee incentive plan 
The  company  operates  an  employee  incentive  plan  to  reward  and  retain  key  employees.  The  company  recognises  a 
provision where contractually obliged or where there is a past practice that has created a constructive obligation. 

Financial liabilities and equity 
Financial  liabilities  and  equity  instruments  are  classified  according  to  the  substance  of  the  contractual  arrangements 
entered  into.  An  equity  instrument  is  any  contract  that  evidences  a  residual  interest  in  the  assets  of  the  company  after 
deducting all of its liabilities. 

Share capital 
Ordinary shares are classified as equity. 

Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction, net of tax, 
from the proceeds. 

Rounding of amounts 
Amounts in this report have been rounded off to the nearest thousand Australian dollars, or in certain cases, the nearest 
dollar. 

67 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
 
  
  
 
MySale Group Plc 
Notes to the parent financial statements 
30 June 2016 

Note 3. Fixed assets - tangible assets 

Leasehold improvements - at cost 
Less: Accumulated depreciation 

Plant and equipment - at cost 
Less: Accumulated depreciation 

Fixtures and fittings - at cost 
Less: Accumulated depreciation 

Note 4. Fixed assets - investment in subsidiary 

Investment in APAC Sale Group Pte. Ltd. - at cost 
Investment in Ozsale Pty. Ltd. - at cost 

A detailed list of subsidiaries is detailed within note 34 to the consolidated financial statements. 

Note 5. Current assets - Debtors - amounts falling within one year 

Other receivables 
Amounts owed by other group undertakings 

Note 6. Current assets - cash at bank and in hand 

Cash on bank 

68 

2016 
A$'000 

2015 
A$'000 

75   
(28)  
47   

18   
(6)  
12   

106   
(40)  
66   

125   

86  
(14) 
72  

20  
(2) 
18  

120  
(21) 
99  

189  

2016 
A$'000 

2015 
A$'000 

106,403   
55,071   

106,403  
54,674  

161,474   

161,077  

2016 
A$'000 

2015 
A$'000 

281   
4,922   

20  
4,284  

5,203   

4,304  

2016 
A$'000 

2015 
A$'000 

12,231   

16,084  

 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
MySale Group Plc 
Notes to the parent financial statements 
30 June 2016 

Note 7. Current liabilities - Creditors - amounts falling due within one year 

Trade payables 
Accruals 

Note 8. Equity - called up share capital 

2016 
A$'000 

2015 
A$'000 

93   
292   

385   

118  
637  

755  

2016 
Shares 

2015 
Shares 

2016 
A$'000 

2015 
A$'000 

Ordinary shares £nil each - issued and fully paid 

  151,331,652    150,647,610   

-   

-  

Authorised share capital 
The company is a no par value company and is authorised to issue an unlimited number of ordinary shares of £nil value 
each under its memorandum of association. The share capital was converted from £1 per share to no par value at a 
general meeting on 23 May 2014, effective from 28 May 2014. 

Ordinary shares 
Ordinary  shares  entitle  the  holder  to  participate  in  dividends  and  the  proceeds  on  the  winding  up  of  the  company  in 
proportion to the number of and amounts paid on the shares held. 

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each 
share shall have one vote. 

Note 9. Equity - other reserves 

Foreign currency reserve 
Share-based payments reserve 
Capital reorganisation reserve 

2016 
A$'000 

2015 
A$'000 

2,997   
4,102   
(132,756)  

5,317  
3,705  
(132,756) 

(125,657)  

(123,734) 

Foreign currency reserve 
The  reserve  is  used  to  recognise  exchange  differences  arising  from  translation  of  the  financial  statements  from  the 
functional currency to the presentation currency. 

Share-based payments reserve 
The  reserve  is  used  to  recognise  the  value  of  equity  benefits  provided  to  employees  and  directors  as  part  of  their 
remuneration, and other parties as part of their compensation for services. 

Capital reorganisation reserve 
This reserve is used to recognise the excess of purchase price of APAC (refer note 10) over the shareholding acquired of 
A$132,756,000. 

69 

 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
MySale Group Plc 
Notes to the parent financial statements 
30 June 2016 

Movements in reserves 
Movements in each class of reserve during the current and previous financial year are set out below: 

Balance at 1 July 2014 
Foreign currency translation 
Share-based payments 

Balance at 30 June 2015 
Foreign currency translation 
Share-based payments 

Balance at 30 June 2016 

Note 10. Equity - accumulated losses 

  Foreign 
 currency  
A$'000 

   Share-based  
  payments  

A$'000 

Capital 
 reorganisation  
A$'000 

13   
5,304   
-  

5,317   
(2,320)  
-  

-  
-  
3,705   

3,705   
-  
397   

(132,756)  
-  
-  

(132,756)  
-  
-  

Total 
A$'000 

(132,743) 
5,304  
3,705  

(123,734) 
(2,320) 
397  

2,997   

4,102   

(132,756)  

(125,657) 

Accumulated losses at the beginning of the financial year 
Profit/(loss) after income tax benefit for the year 

Accumulated losses at the end of the financial year 

Note 11. Contingent liabilities 

The company had no contingent liabilities as at 30 June 2016 and 30 June 2015. 

Note 12. Commitments 

Lease commitments - operating 
Committed at the reporting date but not recognised as liabilities, payable: 
Within one year 
One to five years 

Sub-lease receivable - operating 
Committed at the reporting date but not recognised as assets, receivable: 
Within one year 
One to five years 

2016 
A$'000 

2015 
A$'000 

(1,730)  
55   

(712) 
(1,018) 

(1,675)  

(1,730) 

2016 
A$'000 

2015 
A$'000 

426   
997   

656  
1,650  

1,423   

2,306  

282   
585   

867   

456  
804  

1,260  

The company leases office space from non-related parties under a non-cancellable operating lease agreement. The lease 
expires within four years. The company also subleases some of its office and warehouse space to a related party.  

70 

 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
  
  
  
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
  
 
MySale Group Plc 
Notes to the parent financial statements 
30 June 2016 

Note 13. Events after the reporting period 

The company’s borrowing facility with Hong Kong and Shanghai Banking Corporation increased to £7,000,000 (previously 
£3,000,000) in August 2016. The facility is secured by a Corporate Guarantee.  

No  other  matters  or  circumstances  have  arisen  since  30  June  2016  that  has  significantly  affected,  or  may  significantly 
affect the company's operations, the results of those operations, or the company's state of affairs in future financial years. 

71 

 
 
 
 
 
 
 
  
 
 
  
 
  
 
 
MYSALE GROUP PLC 
REGISTERED NUMBER: 115584 

NOTICE OF ANNUAL GENERAL MEETING 

Notice is hereby given that the third Annual General Meeting (AGM) of MySale Group plc (MySale or 
the  Company)  will  be  held  at  Unit  5,  111  Old  Pittwater  Road,  Brookvale,  NSW  2100,  Australia  on 
Tuesday 29 November 2016 commencing at 19.30 Australian Eastern Daylight Time (AEDT) (08.30 
GMT) to consider and, if thought fit, to pass resolutions 1 to 7 (inclusive) as ordinary resolutions 
and resolutions 8 to 10 (inclusive) as special resolutions. 

RESOLUTIONS 

ORDINARY RESOLUTIONS 

Financial statements for the year ended 30 June 2016 

1. 

To  receive  the  Company’s  Annual  Report  and  Accounts  for  the  financial  year  ended  30  June 
2016 together with the Reports of the Directors and Auditor thereon. 

Re-appointment of the auditor 

2. 

3. 

4. 

5. 

6. 

7. 

To re-appoint PricewaterhouseCoopers LLP as auditor of the Company, to hold office until the 
conclusion of the next general meeting at which accounts are laid before the Company, and to 
authorise the Directors to fix the remuneration of the auditor.  

Re-election of Directors 

To  re-elect  Iain  McDonald  as  a  Director  in  accordance  with  Articles  7.2  and  7.9  -  7.12  of  the 
Company’s Articles of Association (the Articles). 

To  re-elect  Andrew  Dingle  as  a  Director  in  accordance  with  Articles  7.2  and  7.9  -  7.12  of  the 
Articles. 

To  re-elect  Carl  Jackson  as  a  Director  in  accordance  with  Articles  7.2  and  7.9  -  7.12  of  the 
Articles.  

To  re-elect  Jamie  Jackson  as  a  Director  in  accordance  with  Articles  7.2  and  7.9  -  7.12  of  the 
Articles. 

To  re-elect  David  Mortimer  as  a  Director  in  accordance  with  Articles  7.2  and  7.9  -  7.12  of  the 
Articles. 

SPECIAL RESOLUTIONS 

8. 

Dis-application of pre-emption rights - general 

THAT, in substitution for all existing authorities to the extent unused, the Directors be generally 
and unconditionally empowered, pursuant to and in accordance with Article 2.15 of the Articles, 
to exercise all powers of the Company to allot Shares (as that term is defined in the Articles) for 
cash as if Article 2.8 of the Articles did not apply to any such allotment, provided that this power 
shall be limited to: 

a) 

the  allotment  of  Shares  for  cash  in  connection  with  or  pursuant  to  a  rights  issue  (as 
defined below) or any other issue in favour of holders of Shares in proportion (as nearly as 
may be practicable) to the respective holdings of Shares then held by them; 

b) 

the  allotment  of  Shares  in  connection  with  any  scrip  dividend  scheme  or  similar 
arrangement implemented in accordance with the Articles from time to time in force; and 

c)  otherwise  than  pursuant  to  paragraphs  8(a)  and  (b)  above,  the  allotment  of  Shares  for 
cash  up  to  an  aggregate  amount  of  7,600,000  Shares,  being  approximately  5%  of  the 

72 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
Company's  issued  Shares  as  at  close  of  business  on  28  October  2016,  being  the  latest 
practicable date before publication of this notice, 

provided  further  that  such  power  shall  expire  at  the  conclusion  of  the  Company’s  Annual 
General Meeting in 2017 or fifteen months following the passing of this resolution, whichever is 
the  sooner,  unless  previously  revoked,  varied  or  renewed  by  the  Company  in  general  meeting 
(save  that  the  Company  may  before  such  expiry  make  an  offer  or  agreement  which  would  or 
might  require  Shares  to  be  allotted  after  such  expiry  and  notwithstanding  such  expiry  the 
Directors may allot Shares in pursuance of such offer or agreement). 

For the purposes of the authority in paragraph  8(a) above, “rights issue” means an offer to: (i) 
holders  (other  than  the  Company)  on  the  register  on  a  record  date  fixed  by  the  Directors  of 
Shares  in  proportion  (as  nearly  as  may  be  practicable)  to  their  existing  holdings;  and  (ii)  other 
persons so entitled by virtue of the rights attaching to any other equity securities held by them, 
but subject in both cases to such exclusions, restrictions or other arrangements as the Directors 
may deem necessary or expedient in relation to treasury shares, fractional entitlements, record 
dates or legal, regulatory or practical problems in, or under the laws of, any territory. 

9.  Dis-application of pre-emption rights – financing 

THAT, in addition to any authority granted under Resolution 8 above, the Directors be generally 
and unconditionally empowered, pursuant to and in accordance with Article 2.15 of the Articles, 
to exercise all powers of the Company to allot Shares for cash as if Article 2.8 of the Articles did 
not apply to any such allotment, provided that this power shall be: 

a) 

limited  to  the  allotment  of  Shares  for  cash  up  to  an  aggregate  amount  of  15,200,000 
Shares,  being  approximately  10%  of  the  Company's  issued  Shares  as  at  close  of 
business  28  October  2016,  being  the  latest  practicable  date  before  publication  of  this 
notice; and 

b)  used only for the purposes of financing (or refinancing, if the authority is to be used within 
six months after the original transaction) a transaction which the Directors determine to be 
an  acquisition  or  other  capital  investment  of  a  kind  contemplated  by  the  Statement  of 
Principles on Disapplying Pre-emption Rights most recently published by the Pre-Emption 
Group prior to the date of this notice, 

provided  further  that  such  power  shall  expire  at  the  conclusion  of  the  Company’s  Annual 
General Meeting in 2017 or fifteen months following the passing of this resolution, whichever is 
the  sooner,  unless  previously  revoked,  varied  or  renewed  by  the  Company  in  general  meeting 
(save  that  the  Company  may  before  such  expiry  make  an  offer  or  agreement  which  would  or 
might  require  Shares  to  be  allotted  after  such  expiry  and  notwithstanding  such  expiry  the 
Directors may allot Shares in pursuance of such offer or agreement). 

10.  Authority to buy back shares 

THAT the Company be and is hereby generally and unconditionally authorised for the purposes 
of Article 57 of the Companies (Jersey) Law 1991 (as amended) (the Law) to make one or more 
purchases on the AIM market operated by the London Stock Exchange plc of its own Shares on 
such terms and in such manner as the Directors may from time to time determine, provided that: 
the  maximum  aggregate  number  of  Shares  hereby  authorised  to  be  purchased  is 
15,200,000, (representing approximately 10% of the total number of Shares in issue as at 
close of business on 28 October 2016, being the latest practicable date before publication 
of this notice); 

a) 

b) 

the minimum price which may be paid for a Share is £0.01 each; 

c) 

the maximum price which may be paid for a Share is an amount equal to the higher of: 

73 

 
 
 
 
 
 
 
 
 
 
i)  5% above the average of the middle market quotations for such shares taken from 
the  AIM  Appendix  of  The  London  Stock  Exchange  Daily  Official  List  for  the  five 
business days immediately preceding the day on which the purchase is made; and  

ii) 

the  higher  of  the  price  of  the  last  independent  trade  of  a  Share  and  the  highest 
current  independent  bid  for  a  Share  as  derived  from  the  London  Stock  Exchange 
Trading System; 

d)  such authority shall expire at the conclusion of the Company’s Annual General Meeting in 
2017  or  fifteen  months  following  the  passing  of  this  resolution,  whichever  is  the  sooner, 
unless previously revoked, varied or renewed by the Company in general meeting; 

e) 

the  Company  may  make  a  contract  to  purchase  its  own  Shares  under  the  authority 
conferred  by  this  resolution  prior  to  the  expiry  of  such  authority,  which  will  or  may  be 
executed wholly or partly after the expiry of such authority, and the Company may make a 
purchase of its own Shares in pursuance of any such contract as if the authority had not 
expired; and 

f) 

subject  to  the  provisions  of  the  Articles,  the  Company  be  and  is  hereby  generally  and 
unconditionally authorised for the purposes of Article 58A of the Law, to hold any Shares 
repurchased under the authority conferred by this Resolution 10 as treasury shares. 

By order of the Board 

Prism CoSec Limited 
Company Secretary, MySale Group plc 

28 October 2016 

74 

 
 
 
 
 
 
 
 
 
1 

2 

3 

4 

5 

6 

7 

Notes to the Notice of Annual General Meeting 

Record Date 
Shareholders registered in the Register of Members of the Company as at 18:00 GMT on 25 November 2016 (or, in the event 
of any adjournment, on the date which is two days before the time of the adjourned meeting) shall be entitled to attend or vote 
at the AGM in respect of the shares registered in their name at that time.  Changes to entries on the Register of Members 
after 18:00 GMT on 25 November 2016 will be disregarded in determining the rights of any  person to attend or vote at the 
AGM. 

Attendance at the AGM 
The  Company’s  third  AGM  will  be  held  at  19.30  Australian  Eastern  Daylight  Time  (08.30  GMT)  on  29  November  2016.  
However,  shareholders  should  note  that  votes  may  only  be  cast  in  person,  by  proxy  or  by  corporate  representative  at  the 
venue of the AGM. 

Proxies 
A member is entitled to appoint another person as his proxy (who need not be a member of the Company) to exercise all or 
any of their rights to attend and vote on their behalf at the AGM.  

A member may appoint more than one proxy in relation to the AGM.  When two or more valid but differing appointments of 
proxy are delivered or received for the same share, the one which is last validly delivered or received (regardless of its date or 
the date of its execution) shall be treated as replacing and revoking the other or others as regards that share. If the Company 
is  unable  to  determine  which  appointment  was  last  validly  delivered  or  received,  none  of  them  shall  be  treated  as  valid  in 
respect of that share.   

Members  who  wish  to  appoint  more  than  one  proxy  in  respect  of  their  holding  may  obtain  additional  Forms  of  Proxy  by 
contacting the Company’s Registrars, Computershare Investor Services at 0870 707 4040. Lines are open Monday to Friday 
9.00am to 5.30pm. Alternatively, members may photocopy the Form of Proxy provided with this document indicating on each 
copy the name of the proxy appointed and the number of ordinary shares in the Company in respect of which that proxy is 
appointed.  All Forms of Proxy should be returned together in the same envelope. 

A Form of Proxy is enclosed with this Notice.  Completion of the Form of Proxy will not prevent a member from subsequently 
attending and voting at the AGM in person if they so wish.  The Form of Proxy, and any power of attorney or other authority 
under  which  it  is  executed  (or  a  duly  certified  copy  of  any  such  power  or  authority),  must  be  either  (i)  received  by  post  or 
(during  normal  business  hours  only)  by  hand  at  the  offices  of  the  Company’s  Registrars,  Computershare  Investor  Services 
PLC,  The  Pavilions,  Bridgwater  Road,  Bristol  BS99  6ZYUK  or  (ii)  members  may  submit  their  proxies  electronically  at 
www.investorcentre.co.uk/je    using  the  designation  set  out  in  the  Form  of  Proxy,  in  each  case  by  no  later  than  19.30 
AEDT/08.30 GMT on 25 November 2016, being 48 working hours before the time appointed for the holding of the AGM. 

Corporate Representatives 
A corporate shareholder may authorise a person to act as its representative at the AGM.  Each representative may exercise 
(on  behalf  of  the  corporate  shareholder)  the  same  powers  as  the  corporate  shareholder  could  exercise  if  they  were  an 
individual shareholder in the Company.   

CREST Proxy Instructions 
CREST members who wish to appoint a proxy or proxies through the CREST electronic proxy appointment service may do so 
for  the  AGM  and  any  adjournment  thereof  by  following  the  procedures  described  in  the  CREST  Manual.  CREST  Personal 
Members or other CREST Sponsored Members, and those CREST members who have appointed a voting service provider, 
should refer to their CREST sponsor or voting service provider who will be able to take the appropriate action on their behalf. 

In order for a proxy appointment or instruction made using the CREST service to be valid, the appropriate CREST message 
(a CREST Proxy Instruction) must be properly authenticated in accordance with Euroclear’s specifications and must contain 
the information required for such instruction, as described in the CREST Manual (available at www.euroclear.com/CREST).  
The message, regardless of whether it relates to the appointment of a proxy or to an amendment to the instruction given to a 
previously appointed proxy, must, in order to be valid, be transmitted so as to be received by the issuer’s agent (ID number 
3RA50) by no later than 19.30 AEDT/08.30 GMT on 25 November 2016.  No message received through the CREST network 
after  this  time  will  be  accepted.    For  this  purpose,  the  time  of  receipt  will  be  taken  to  be  the  time  (as  determined  by  the 
timestamp  applied  to  the  message  by  the  CREST  Applications  Host)  from  which  the  issuer’s  agent  is  able  to  retrieve  the 
message  by  enquiry  to  CREST  in  the  manner  prescribed  by  CREST.      The  CREST  Manual  is  available  at 
www.euroclear.com/CREST. 

CREST  members  and,  where  applicable,  their  CREST  sponsors  or  voting  service  provider  should  note  that  Euroclear  does 
not  make  available  special  procedures  in  CREST  for  any  particular  messages.    Normal  system  timings  and  limitations  will 
therefore apply in relation to the input of CREST Proxy Instructions. It is the responsibility of the CREST member concerned 
to take (or, if the CREST member is a CREST Personal Member or Sponsored Member, or has appointed a voting service 
provider,  to  procure  that  his  CREST  sponsor  or  voting  service  provider  takes)  such  action  as  shall  be  necessary  to  ensure 
that a message is transmitted by means of the CREST system by any particular time.  In this connection, CREST members 
and,  where  applicable,  their  CREST  sponsors  or  voting  service  provider  are  referred,  in  particular,  to  those  sections  of  the 
CREST Manual concerning practical limitations of the CREST system and timings. 

The  Company  will  treat  as  invalid  a  CREST  Proxy  Instruction  in  the  circumstances  set  out  in  Article  34  of  the  Companies 
(Uncertificated Securities) (Jersey) Order 1999, as amended. 

Total Voting Rights  
Holders of the Company’s ordinary shares are entitled to attend and vote at general meetings of the Company.  Each ordinary 
share  entitles  the  holder  to  one  vote  on  a  poll.      As  at  28  October  2016,  being  the  latest  practicable  date  prior  to  the 
publication of this Notice, the Company had 151,331,652 shares in issue. The Company does not hold any shares in treasury.  
Therefore, the total voting rights in the Company as at 28 October 2016 are 151,331,652. 

Voting at the AGM 
In order for the voting preferences of all shareholders to be taken into account, and not only those who can physically attend, 
the  Company  will  conduct  a  poll  vote  on  all  resolutions  put  to  the  AGM.  As  soon  as  practicable  following  the  meeting,  the 
results of voting at the meeting and the numbers of proxy votes cast for and against each resolution, together with the number 
of  votes  actively  withheld  will  be  announced  to  the  market  via  a  Primary  Information  Provider  and  also  placed  on  the 

75 

Company’s website (www.mysalegroup.com). 

In the case of joint holders of shares, the vote of the senior member who is entitled to receive notice of general meetings in 
accordance with the Articles whether in person or by proxy shall be accepted to the exclusion of any votes of the other joint 
holders, and seniority shall be determined by the order in which the names of the holders stand in the register of members of 
the Company. 

Display Documents 
Copies of the service contracts for all Executive Directors and the letters of appointment for the Non-executive Directors are 
available  for  inspection  at  the  registered  office  of  the  Company  during  normal  business  hours  on  any  weekday  (excluding 
Saturdays, Sundays and public holidays) from the date of this Notice until the conclusion of the AGM and also at the place of 
the AGM from 19.00 AEDT on the day of the AGM until the conclusion thereof. 

Electronic address 
Please note that shareholders may not use any electronic address provided in this Notice or any related documents (including 
the Form of Proxy) to communicate with the Company for any purpose other than those expressly stated. 

8 

9 

76 

Explanatory Notes to the Resolutions 

Ordinary Resolutions  
Resolutions 1 to 7 (inclusive) are being proposed as ordinary resolutions and for each of these resolutions to be passed, more 
than 50% of the votes cast must be in favour of the resolution.   

1 

2 

Report and Accounts 
The Companies (Jersey) Law 1991 as amended requires the Directors of a public company to lay its Annual Report and 
Accounts,  together  with  a  copy  of  any  auditor’s  report  on  them,  before  a  general  meeting  of  the  shareholders.    An 
ordinary resolution to receive the Annual Report and Accounts will be proposed. 

Appointment of the Auditor and Auditor’s Remuneration 
Shareholders  are  required  to  appoint  the  external  auditor  at  the  AGM  to  hold  office  until  the  conclusion  of  the  next 
annual general meeting.  Following a review of the effectiveness, independence and objectivity of the external auditor, 
PricewaterhouseCoopers 
auditor.  
PricewaterhouseCoopers LLP have expressed their willingness to continue in office for a further year. 

re-appointment 

the  Board 

proposing 

external 

LLP, 

their 

as 

is 

The  resolution  also  authorises  the  Directors,  in  accordance  with  standard  practice,  to  negotiate  and  agree  the 
remuneration of the auditors.  In practice, the Audit Committee will consider the audit fees for recommendation to the 
Board. 

3-7 

Re-election of Directors 
The  Company’s  Articles  of  Association  require  the  Directors  to  retire  by  rotation.  Directors  retiring  by  rotation  may,  if 
they wish, stand for re-election.  Since all the Directors were appointed on 16 December 2015, they have agreed that 
they will each retire at the forthcoming AGM and offer themselves for re-election by shareholders.  Biographical details 
of each of the Directors can be found in the Annual Report and Accounts. 

Subject to the Articles, at each subsequent annual general meeting, one third of the continuing Directors will be subject 
to retirement by rotation. 

Special Resolutions 
Resolutions  8  to  10  (inclusive)  are  being  proposed  as  special  resolutions.    In  order  for  a  special  resolution  to  be  passed,  at 
least two-thirds of the votes cast must be in favour of the resolution. 

8 

Disapplication of Pre-Emption Rights – general 

In  relation  to  Resolution  8,  if  the  Directors  wish  to  allot  new  Shares  for  cash  (other  than  bonus  shares  or  in 
connection with an employee share scheme) they are required to first offer these Shares to existing shareholders in 
proportion to their holdings in accordance with Article 2.8 of the Articles (the Pre-emption Procedure).   

The  purpose  of  paragraphs  (a)  and  (b)  of  resolution 8  is  to  authorise  the  Directors  to  allot  new  Shares  for  cash  in 
connection  with  or  pursuant  to  a  rights  issue  or  any  other  issue  in  favour  of  holders  of  Shares  in  proportion  (as 
nearly as may be practicable) to the respective holdings of Shares then held by them, or in connection with a scrip 
dividend scheme or similar arrangement, in each case without following the Pre-emption Procedure.  

The  purpose  of  paragraph  (c)  of  Resolution  8  is  to  allow  the  Directors,  in  addition  to  the  authority  granted  to  the 
Directors pursuant to paragraphs (a) and (b), generally to allot Shares for cash up to an aggregate amount equal to 
5% of the issued Shares, again without following the Pre-emption Procedure.  

This authority would remain in force until the conclusion of the Company’s annual general meeting in 2017 or fifteen 
months following the passing of this resolution, whichever is the earlier. 

9 

Disapplication of Pre-Emption Rights – financing 

Resolution  9  seeks  a  separate  and  additional  authority  to  dis-apply  pre-emption  rights  in  respect  of  10%  of  issued 
ordinary share capital for certain purposes pursuant to certain elements of the guidance from the Pre-Emption Group 
(PEG).   

On  5  May  2016,  the  PEG  published  a  recommended  template  resolution  for  dis-applying  pre-emption  rights.  The 
template recommends companies request separate authority to dis-apply pre-emption rights in respect of amounts in 
addition  to  a  base  5%  to  be  used  when  the  Board  considers  the  use  to  be  for  an  acquisition  or  specified  capital 
investment  in  accordance  with  the  2015  Statement  of  Principles  as  a  separate  resolution  to  the  disapplication  to 
issue share on an unrestricted basis. 

The  Directors  confirm,  partly  in  accordance  with  the  2015  Statement  of  Principles,  that  they  will  only  allot  Shares 
representing more than 5% of the issued ordinary share capital of the Company for cash pursuant to the authority 
referred to in Resolution 9, where the allotment is in connection with an acquisition or specified capital investment, 
which is announced contemporaneously with the allotment.  

The Directors consider that the authorities sought are appropriate as they provides the Company with the necessary 
flexibility to take advantage of business opportunities as they arise. 

10.  Authority to buy back Shares 

Resolution 10 seeks authority for the Company to make market purchases of its own Shares, such authority being 
limited to the purchase of 10% of the Shares in issue as at 28 October 2016, being the last practicable date prior to 
publication of this Notice.  

77 

 
 
 
 
 
 
 
 
The maximum price payable for the purchase by the Company of its own Shares will be limited to an amount equal 
to the higher of (i) 5% above the average of the middle market quotations of the Shares, as derived from the AIM 
Appendix of The London Stock Exchange Daily Official List for the five business days prior to the purchase; and (ii) 
the higher of the price of the last independent trade of an ordinary share and the highest current independent bid for 
a Share as derived from the London Stock Exchange Trading System. The minimum price payable by the Company 
for the purchase of its own Shares will be £0.01 per Share.  

The Directors have no present intention of exercising the authority to purchase the Company’s Shares but will keep 
the matter under review, taking into account other investment opportunities. The authority would only be exercised if 
and when, in the light of market conditions prevailing at the time, they believe that the effect of such purchases will 
be in the best interests of shareholders generally. 

The Law allows the Company to hold in treasury any Shares purchased by it. Such Shares will remain in issue and 
will be capable of being re-sold by the Company or used in connection with certain of its share schemes.  

At the date of this Notice the Company does not hold any treasury shares, but Resolution 10 seeks authority for any 
Shares which are repurchased to be held in treasury. 

The authority set out in this resolution will expire at the end of the next AGM or fifteen months after the resolution is 
passed, whichever is sooner. 

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