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FY2016 Annual Report · Nahl Group
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Creating value 
in consumer 
legal services

NAHL Group plc
Annual Report and Accounts 2016

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Welcome to NAHL Group plc

NAHL Group plc is a leading 
marketing and services 
business focused on the UK 
consumer legal market

Financial Statements
Independent Auditor’s Report  

Consolidated Statement of  
Comprehensive Income 

Consolidated Statement of  
Financial Position 

Consolidated Statement of  
Changes in Equity 

Consolidated Cash Flow Statement 

Notes to the Financial Statements 

Company Balance Sheet 

Company Statement of Changes in Equity 

Notes to the Company Financial Statements 

Advisors 

Glossary 

47

48

49

50

51

52

72

73

74

79

80

Strategic Report
Highlights 

Our Business 

Our Market 

Chairman’s Statement 

Business Model 

Chief Executive’s Review 

Strategy for Growth 

Strategy in Action – Personal Injury 

Strategy in Action – Critical Care 

Strategy in Action – Residential Property 

Thought Leadership 

Chief Financial Officer’s Report 

Principal Risks and Uncertainties 

Our People 

Our Community 

Governance
Board of Directors 

Executive Management Team 

Directors’ Report 

Corporate Governance Statement 

Statement from the Chairman of  
the Remuneration Committee 

Directors’ Remuneration Report 

Statement of Directors’ Responsibilities 

1

2

4

6

8

10

14

16

18

20

22

24

28

30

32

34

36

38

40

42

43

46

Highlights

Continued improvement in operating 
profit, leading to increased earnings 
per share and progressive dividend.

Financial

•  Underlying revenue1 declined 2.6% to £49.4m  

(2015: £50.7m)

•  Underlying operating profit2 up 15.1% to £18.0m 

(2015: £15.6m)

•  Underlying operating profit margin increased by 
5.6 percentage points to 36.4% (2015: 30.8%)

•  Profit before tax increased 13.3% to £15.8m  

(2015: £14.0m)

•  Cash generation of 79.7% (2015: 97.4%)

•  Adjusted net debt3 of £8.2m at year end  

(£8.3m at 31 December 2015)

•  Basic earnings per share of 27.0p (2015: 25.6p)

•  Recommended final dividend of 12.7p, increasing  
the total dividend for the year by 1.6% to 19.05p 
(2015: 18.75p).

Underlying revenue £m

£49.4m -2.6%

60

50

40

30

20

10

0

50.7

49.4

43.8

39.7

2013

2014

2015

2016

Underlying operating profit £m

£18.0m + 15.1%

Operational

•  First full year as a more strategically diversified business 

operating in aligned legal services markets

•  Continued focus on sourcing high quality enquiries in 

Personal Injury (PI) division

•  Accelerated investment in PI cases under new 

commercial and structural arrangements in light of 
regulatory changes

•  Strong contribution from Critical Care division which has 

continued to trade ahead of plan

20

16

12

8

4

0

18.0

15.6

12.7

9.8

2013

2014

2015

2016

•  Solid revenue and profit growth in Residential Property 

Cash generation %

division despite challenging market backdrop.

79.7%

110%

106.3%

1.  Underlying revenue excludes any one-off items in relation to the pre-LASPO ATE 

100%

97.6%

97.4%

liability.

2.  Underlying operating profit excludes share-based payments, amortisation  
of intangible assets acquired on business combinations and one-off items.
3.  Adjusted net debt comprises cash and cash equivalents, borrowings and  

other payables relating to a discontinued pre-LASPO product.

NB: Reconciliations of non-GAAP performance measures to GAAP performance 

measures are included in the following sections of this report: Underlying revenue to 
revenue and underlying operating profit to operating profit – statement of 
comprehensive income, underlying operating cashflow – Note 2 to the Financial 
Statements, adjusted net debt to net debt – CFO’s Report. Non GAAP terms 
included in the table above and throughout the Strategic Report are defined in the 
glossary of terms on page 80.

90%

80%

70%

79.7%

2013

2014

2015

2016

Cash Conversion %

NAHL Group plc
Annual Report and Accounts 2016

1

Financial StatementsGovernanceStrategic ReportOur Business

NAHL Group plc operates across  
three divisions in the UK Consumer  
Legal Services market.

At a glance 

Personal Injury  
(National Accident Helpline)

Critical Care  
(Bush & Company Rehabilitation)

Residential Property  
(Fitzalan Partners and 
Searches UK)

Attracting consumers via its market 
leading brand, sympathetically 
validating the legitimacy of their claim 
and connecting them to an appropriate 
expert law firm.

Market leading provider of Case 
Managers and Expert Witnesses to 
solicitors and insurance companies in 
support of serious and catastrophic 
injury victims.

Utilising proprietary web-based platforms to 
target prospective home buyers and sellers 
in order to provide conveyancing, searches 
(via Searches UK) and survey services 
via a carefully selected panel of law firms, 
conveyancers and surveyors. 

Revenue

£30.0m 

Revenue

£10.4m 

Revenue

£9.0m 

Underlying operating profit

Underlying operating profit

Underlying operating profit

£14.1m

£3.8m

£1.4m

For information please see our Business Model on page 8.

2

NAHL Group plc
Annual Report and Accounts 2016

Current staff

Care experts

Years’ experience

186

158

23

Our Vision
To become the leading provider 
in our chosen consumer legal 
services markets by:

•  creating trusted brands that enable 

consumers to access the law;

•  forging strategic customer partnerships 

that create mutual value; and

•  embracing developing technologies to 
reach and interact with our consumers 
and customers.

Our Mission
To provide exceptional  
service to our consumers  
and customers by being 
outstanding at everything  
we do.

Key milestones since flotation

Acquired 
Bush

Acquired 
Fitzalan

Jan 
2016

Oct 
2015

Jul 
2015

Feb 
2015

May 
2014

Acquired 
Searches UK

Acquired  
Best Value 
Conveyancing

Floated  
NAHL Group 
plc on AIM

NAHL Group plc
Annual Report and Accounts 2016

3

Financial StatementsGovernanceStrategic ReportOur Market

The Group operates in the large and highly 
fragmented Consumer Legal Services (CLS) 
market and is focused on Personal Injury (PI), 
(the largest of the CLS segments), Critical 
Care and Residential Property.

Personal Injury
The PI market in 2016, as in previous years, remained broadly 
flat at around one million claims. In 2015/16 the number of 
registered claims with the CRU marginally declined by 1.7%1 
and National Accident Helpline (NAH) market share remained 
stable at 5.0%2. 

According to the Solicitors Regulation Authority (SRA)3, many 
of the 2,800 firms carrying out PI work are multi-disciplinary, 
with only 833 classed by the SRA as specialist PI law firms. The 
SRA also reports that 93 of those firms operate as an 
Alternative Business Structure (ABS) which they attribute to 
existing providers changing their business structures – in part 
to adapt to proposed reforms and changing consumer need.

Despite this, the SRA report that personal injury claims remain 
largely in the hands of traditional law firms with ten partners or 
fewer (98.1% of PI firms).

Of the total PI claims registered with the CRU 2015/16, the 
largest proportion (over 75.0%) remained in the area of Road 
Traffic Accidents (RTA) which saw a 1% increase over the 
12 month period whilst all other claim types (except ‘Liability not 
known’) saw a decline. The significant decline in Employers 
Liability claims registered is likely to have been as a result of the 
reduction in Noise Inducing Hearing Loss (NIHL) claims. 

According to the Health and Safety Executive, NIHL cases were 
at their lowest level in 2015 since 2006 4. 

During the year, NAH’s strategy was to deliberately reduce 
enquiry volumes as it focused on targeting high quality claim 
types which has proved a successful strategy in managing 
demand from both consumers and Panel Law Firms (PLFs).

The proposals outlined in the former Chancellors Autumn 
Statement in 2015 had an impact on the whole sector in 2016, 
with demand uncertainty throughout the year. NAH took the 
opportunity to develop and test new ideas, ready for the 
proposed reforms that will involve closer alignment with the 
claims processing cycle. See Strategy in Action – Personal 
Injury (pages 16 to 17).

This preparatory work was validated when the Ministry of 
Justice (MoJ) published its consultation on 17 November 2016, 
outlining its intention to reform whiplash claims and raise the 
small claims limit for all PI claims. The MoJ subsequently outlined 
its policy in response to the consultation in February 2017.

Although the final outcomes of the consultation were lower than 
had been proposed, the market will continue to be challenging 
as firms adapt their strategy to the new market realities.

Total number of cases registered to the CRU 2015/16 (April 2016)5

800

640

480

320

160

0

761,878

770,791

2015
2016

Total 2014/15

998,359

Total 2015/16

981,324

103,401

86,495

100,072

92,709

18,258

17,895

12,972

11,388

1,778

2,046

Clinical Negligence

Employer

RTA

Public    

Other

Liability not known

4

NAHL Group plc
Annual Report and Accounts 2016

    
    
    
    
Critical Care
The serious and catastrophic injury market is a subset of PI 
and also highly fragmented with many small companies 
providing a local service. The sector is likely to see a change 
in behaviour emerge during 2017 as those small providers 
assess their ‘exit’ options and a trend in consolidation may 
begin.

Whilst this part of the market is insulated from PI reforms, 
there will undoubtedly be upward pressure on costs and 
commercial arrangements as law firms focus on maximising 
returns in higher value work. This will benefit those providers 
who can balance scale and efficiency with quality of delivery.

For claims above £500,000 the market is worth an 
estimated £86.2m6, which would imply that Bush & 
Company (Bush) holds a share of approximately 12.1%.

The market for claims above £250,000 remains significant 
and continues to present future opportunities for the division.

Residential Property
The Residential Property market saw some significant 
challenges in 2016. During quarter one, changes to Stamp 
Duty for second homes on 1 April meant an increase in 
activity followed by a reduction in transactions of 15%7.

This was later followed by the EU Referendum outcome 
resulting in some Estate Agencies reporting significant 
reductions in customer traffic as people delayed or 
deferred making a property purchase.

According to Acumen Conveyancing Market Tracker using 
data from the Land Registry, in 2016 the number of 
conveyancing firms in England and Wales rose by 4% to 
5,5728 and property transactions (over £40,000) were in 
excess of 1.2m9. 

Whilst some recovery in transaction volumes is anticipated 
into 2017, it is as yet difficult to predict when volumes will 
return to normal levels. The Residential Property division’s 
strategy of broadening its range of service offerings will 
mean it is well placed to benefit from any recovery in 
the market.

Consumer Legal Services
The Group operates within the highly fragmented 
Consumer Legal Services (CLS) sector where consumer 
confusion around legal processes and how to access 
services remains high. This is further compounded by 
media commentary regarding changes within the markets 
we operate in (PI reforms, EU Referendum, Stamp Duty for 
example), and it is unsurprising that consumers often 
struggle to establish which provider is the right choice for 
their particular legal issue.

The rapid pace of change in the CLS sector means that 
now, more than ever, consumers need clarity and guidance 
and the legal sector needs trusted, knowledgeable partners 
to work alongside. The sector is developing fast, the way in 
which consumers access legal services is changing and the 
pace at which the market needs to adapt and innovate is 
increasing. The Group has been at the forefront of these 
changes and is ideally positioned to support consumers 
and customers as the market evolves.

Our three divisions focus on the PI and Residential Property 
markets within CLS. These markets are valued at £5.8bn10. 

Estimated legal turnover by type of work (£bn) 201611

 Business/Commercial 
affairs
 Commercial Property
 Personal Injury/Clinical 
Negligence
  Family Law
  Employment Law
  Probate, Wills and Trusts

 Residential 
Conveyancing
 Crime
 Other matters

1  Number of cases registered to the CRU 2015/16 as at April 2016.
2  Management estimates as at March 2016.
3  An Assessment of the Market for Personal Injury (PI), p15–17, SRA 

– October 2016.

4  Noise-Induced Hearing Loss (NIHL) in Great Britain – 

http://www.hse.gov.uk/Statistics/causdis/deafness/index.htm.

5  Number of cases registered to the CRU 2015/16 April 2016.
6  Estimated at a growth rate of 1.4% p.a. from NAHL Group plc 

commissioned research, October 2015.

7  Land Registry Data – December 2016.
8.  UK Legal Services Market Report, March 2017
9.  HMRC UK Property Transaction Statistics, February 2017
10.  IRN Research / Office of National Statistics, February 2017
11.  IRN Research / Office of National Statistics, February 2017 

NAHL Group plc
Annual Report and Accounts 2016

5

Financial StatementsGovernanceStrategic Report10.83.53.62.42.01.81.82.231.4 
 
 
 
 
 
 
 
Chairman’s Statement

The Group has experienced both growth and 
considerable challenge during 2016 and 
delivered a strong performance overall.

I am pleased to report the Group’s results for the
year ended 31 December 2016.

Summary of Financial Performance
The Group has performed in line with 
expectations. Underlying revenue was broadly 
flat at £49.4m (2015: £50.7m), but we were 
successful in delivering a 15.1% increase in 
underlying operating profit to £18.0m (2015: 
£15.6m), and profit before tax up 13.3% to 
£15.8m (2015: £14.0m), after a net charge of 
£1.8m (2015: £1.5m) relating to share-based 
payments, amortisation of intangible assets and 
a surplus from one-off items. Earnings per share 
increased 5.5% to 27.0p (2015: 25.6p).

One-off items comprise two main elements.  
In anticipation of regulatory changes in our PI 
division during 2017 and 2018, the Board is 
making an exceptional investment of £1.7m to 
ensure its brand positioning and processes are 
aligned to the new regulatory environment. 
£0.5m of this investment has been incurred in 
2016, with the remainder planned for 2017.  
This charge is offset by an exceptional credit of 
£1.2m related to the revision of the liability for 
cases covered by pre-LASPO ATE insurance, for 
the period prior to March 2013.

In January 2016, the Group acquired Searches 
UK (Searches), a conveyancing search provider, 
for £2.1m, settled in cash. This acquisition has 
traded to plan and contributed £5.4m revenue 
and £0.6m operating profit.

Division Review – Personal Injury
NAH has faced challenging market conditions 
during 2016, as a consequence of the long 
awaited consultation on the announcement made 
in November 2015 of, inter alia, proposals to 
restrict consumers’ eligibility for compensation 
for low value whiplash injury, along with 
proposals to transfer certain PI claims of up to 
£5,000 to the small claims track. 

Ahead of these potential changes in the  
final quarter of 2016 and working in close 
collaboration with some of our larger PLFs,  
NAH commenced a trial of a small proportion  
of enquiries through different commercial and 
structural arrangements to those it normally 
deploys. This involves NAH playing a more 
proactive role in the conduct and financing of  
a PI case.  

Steve Halbert
Chairman

6

NAHL Group plc
Annual Report and Accounts 2016

In February 2017 the Ministry of Justice (MoJ) responded to 
the consultation as part of the introduction of the Prisons 
and Courts Bill, with RTA claims up to £5,000 and non-RTA 
claims of up to £2,000 being dealt with in the small claims 
track, scheduled for implementation in October 2018. We 
estimate that less than 30% of our enquiries are impacted by 
these proposals, although there will be wider implications for 
the sector with a number of law firms either withdrawing 
from PI or taking a more cautious approach to balance sheet 
management and case investment.

As announced in December 2016, we are committing further 
investment during 2017 resulting in a deferment of profit and 
cash flow, which will be realised in the future as cases settle. 
We plan that this will be a continuing feature of NAH’s 
business. It is our intention to increase our investment in 
marketing to create additional enquiry volume so that these 
new arrangements run alongside our existing panel strategy.

The Group has been planning for these changes since the 
initial proposals were announced. Whilst there is no doubt 
there will be some uncertainty in the short to medium-term 
as all market participants reflect on the proposals, we are 
committed to maintaining both our market leading position 
and our relationship with our PLFs. The Board remains 
encouraged about the medium and long-term opportunity 
that the new regulatory environment will present to our  
PI division.

NAH’s results in 2016 reflect a creditable trading 
performance in difficult circumstances. Significantly lower 
marketing spend delivered reduced but cost-effective 
enquiry volumes, blended to the higher value categories  
our PLFs prefer. Revenue in 2016 was £30.0m, down 33.4%, 
whilst operating profit, was £14.1m, down 9.1%.

Division Review – Critical Care
The Group’s Critical Care division has performed strongly and  
is trading ahead of plan. Revenue of £10.4m has delivered 
operating profit of £3.8m. The investments we made in 
management and business development are progressing well.

The core Critical Care proposition, namely immediate needs 
assessment and case management services in catastrophic 
and serious injury cases, is attractive to our clients and sits well 
with the Group’s ethical philosophy and services to law firms.

Division Review – Residential Property
The Group’s Residential Property division has performed well 
delivering good growth in revenue and operating profit, up 
respectively 156.1% to £9.0m and 68.6% to £1.4m. However, 
the impact of taxation changes and the outcome of the EU 
Referendum resulted in reduced residential conveyancing 
volumes across the market which has meant the division has 
traded below management plans.

The lower margin reflects the nature of search work.  
In the second half, we did not experience the recovery in 
conveyancing volumes that we expected, although we did 
benefit from the integration of our conveyancing and search 
propositions to drive further value.

Balance Sheet and Final Dividend
The Group has historically converted operating profits into cash 
at over 95%. Strong cash conversion continues to be an 
important business focus. With the expected changes in 
government regulatory policy relating to PI, we have invested in 
2016 in new commercial arrangements for case processing and 
financing. For 2016, we achieved operating cash generation of 
£14.3m, which represents an 79.7% conversion of operating 
profit into cash (2015: 97.4%). The second half of the year saw a 
conversion of 66.4% reflecting the increased investment 
necessary for funding cases.

Our balance sheet remains strong and at the year-end, we had 
adjusted net debt of £8.2m (2015: £8.3m).

The Board proposes, subject to approval of shareholders at the 
Annual General Meeting to be held on 25 May 2017, a final 
dividend of 12.7p per share payable on 31 May 2017 to ordinary 
shareholders registered on 28 April 2017, making a total of 
19.05p per share payable for the year. Going forward we intend 
to maintain our dividend policy of 1.5x cover.

Outlook
We have diversified our business proposition over the last two 
years and generated operating profits of £5.2m from Critical 
Care and Residential Property in 2016. We intend to continue to 
grow these businesses and will assess appropriate acquisition 
opportunities as they arise.

PI remains the largest part of our business, by revenue and 
profit. NAH’s profits have contracted during 2016 for market 
driven reasons, and in 2017 we expect further contraction, 
primarily as a result of our changing business model. 2017 and 
2018 will be years of transition. 

We now know much of the scope of the regulatory change in PI, 
which is scheduled to take effect in Q4 2018. We have planned 
for these changes and have a clear strategy of how to develop 
our business model. In the short-term we will grow our volume, 
although profits recovery will lag because our emerging 
business models are based on a longer investment profile. 
However, we have the brand strength, market know how, 
leadership team and PLF relationships to deliver a market 
leading PI performance.

The Group has experienced both growth and considerable 
challenge during 2016 and delivered a strong performance 
overall. I would like to thank our employees for their continued 
excellent commitment to the Group.

Steve Halbert
Chairman

20 March 2017

NAHL Group plc
Annual Report and Accounts 2016

7

Financial StatementsGovernanceStrategic ReportBusiness Model

NAHL Group plc creates value from services 
provided to the CLS sector. These provide a 
competitive advantage and can be divided  
into three main categories: 

What we do

What makes us different

Attracting and retaining customers
National Accident Helpline (NAH), Fitzalan Partners (Fitzalan) and 
Searches UK (Searches) utilise brands and digital marketing to 
attract consumers from across the UK, assessing their needs and 
forwarding them to a suitably qualified PLF. Customers pay for these 
services either via commercial agreement for the supply of services 
(PI) or a fee per finalised instruction (Residential Property).

In Critical Care, attraction is achieved through an awareness of the 
clinical expertise, experience and reputation of Case Managers and 
Expert Witnesses who work on behalf of Bush & Company (Bush). 
Our national coverage enables us to provide services to both the 
claimant and defendant parties who require expert advice. The 
Expert Witness service receives a fee per finalised report while the 
Case Management service is paid on an ongoing basis dependent 
on the level of support provided.

Product provision
Due to their scale and reputation, our divisions are able to  
negotiate competitive deals and service levels for a range of 
products that are needed to support the claim or transaction. 
These include medicals, after the event (ATE) insurance and 
surveys. We then receive a commission from the supplier for  
each of the products used.

Service delivery
Some services are provided directly to the consumer or to our 
legal customers. These include expert witness, immediate needs 
assessment and case management services provided by Bush and 
residential searches through Searches. In these instances revenue 
is earned once the service has been provided.

The combination of some of these services will also enable us to 
target new markets and B2B relationships with a comprehensive 
range of solutions.

8

NAHL Group plc
Annual Report and Accounts 2016

Our ethics 
The Group holds itself to the highest ethical 
standards. We are proud to do so and this 
approach has always been central to our values.

None of the Group’s divisions cold calls 
consumers, setting us apart from others. This 
is entrenched in our Ethical Marketing Charter, 
which has one simple aim – to align the industry 
to the same ethical marketing standards. 

A year after launch, the Charter has over  
60 signatories and has backing from the Legal 
Ombudsman, the Association of Personal 
Injury Lawyers (APIL) and the Head of Claims 
Management Regulation within the Ministry  
of Justice. 

Our values
Our values sit at the heart of everything we do 
across the Group and align our people and the 
decisions we make.

We are curious: We question the status quo, 
seek to understand our customers and resolve 
how we could do things better for them.

We are driven: We value achieving results, we 
strive to make them happen, we want to build 
something meaningful and have fun while we  
do it.

Our brands
Our brands are key in attracting consumers –  
we are proud of the quality, trust and excellence 
they signify. Brand performance is tracked and 
measured to ensure competitiveness. Our brands 
are also vital in thought leadership – helping us to 
reinforce our extensive experience and opinion.

The NAH brand is the most trusted and searched 
for within PI, having connected two million 
consumers to expert legal support. Within Critical 
Care, the Bush brand represents 30 years of 
clinical independence and quality. 

Leads Generated2

People supported2

Law firm relationships2

322,910

113,871

662

What makes us different

Core Group capabilities

Our ethics 

Our values

Our brands

We work closely with our PLFs to ensure they 
adhere to our strict contractual provisions 
including our Customer Charter.

At Bush, our ethics are centred on clinical 
independence and objectivity. This independence 
ensures we act in the best interests of those 
requiring our services. The Company is a 
registered Domiciliary Care Service accredited 
with the Care Quality Commission (CQC).

The Group is also committed to the principals of 
the Modern Slavery Act 2016, which can be found 
on the Group website. You can  
also read it in full on page 39.

We are passionate: We care about what we 
do and how we do it, we empathise with our 
customers and keep our promises.

We are unified: We are one team committed 
to acting with integrity, taking individual 
responsibility for our actions whilst trusting and 
respecting each other.

Across the Residential Property sector, Fitzalan’s 
five internet-based brands successfully target 
and attract homebuyers and sellers, representing 
simplicity in a complex market.

Our Trustpilot scores speak for themselves:  
NAH’s score is currently 9.2 out of 101 with 
Fitzalan brands scoring an average of 8.5 out of 
10. Bush uses independent surveys which show 
that 97.5% of legal firms would use our Expert 
Witnesses again and 96% of Case Management 
services users are satisfied with the company.

1: Brand Tracking and Google – February 2017
2: Management estimates as at February 2017

Investment
We provide investment in our divisions to ensure they are best placed 
to respond to consumer need, customer expectations and changing 
markets. In turn the success of these divisions add shareholder value 
and sustainability for the Group.

Support and Expertise
We provide support and expertise to our divisions based on extensive 
functional experience gained across numerous sectors. Across the 
Group we also share finance, IT and HR support and expertise to 
ensure aligned process and the sharing of best practice.

Governance
We ensure our divisions operate to the highest standards in their 
sector, holding them accountable for quality, performance, regulatory 
requirements and risk, through a corporate reporting Board structure 
and regular management meetings.

NAHL Group plc
Annual Report and Accounts 2016

9

Financial StatementsGovernanceStrategic ReportChief Executive’s Review

2016 was our first full year as a broader and more 
diversified business and the contribution from our 
acquisitions enabled us to report further profitable 
growth which endorses our strategic approach.

Overview
The performance of the Group was driven by solid 
full year contributions from all three operating 
divisions. The PI and Residential Property 
divisions have faced challenging market 
conditions that have impacted demand for our 
products and services, however, we have adjusted 
and adapted to these changes.

Outstanding service lies at the very core of our 
business alongside the provision of the highest 
quality products and services and a steadfast 
commitment to our ethical values that underpin 
our leadership position.

Russell Atkinson
Chief Executive Officer

10 NAHL Group plc

Annual Report and Accounts 2016

Results
Despite challenging market conditions for two of our 
divisions, trading was in line with expectations. We are 
pleased to have delivered continuing underlying operating 
profit growth of 15.1% from underlying revenue of £49.4m  
(a decline of 2.6%).

The former Chancellor’s Autumn Statement in November 
2015 outlined a series of potential industry reforms leading 
to a period of instability and uncertainty in the wider PI 
market. Against that backdrop, NAH, the Group’s PI division, 
continued its strategy of reducing volume and focusing on 
high quality enquiries. We had anticipated a period of 
demand uncertainty but the delay of almost a year in 
publishing the consultation meant that this was more 
pronounced than we had originally planned.

Our response was to reduce volumes by lowering TV 
advertising investment, thereby reducing the cost of enquiry 
acquisition. This approach, combined with a continued focus 
on quality, resulted in a controlled reduction in revenue which 
helped lead to sustainable margin improvements whilst 
simultaneously reducing the average cost of enquiries to  
our PLFs.

The first full year of trading for our Critical Care division  
saw returns on our investment in improved quality and a 
strengthened business development function. Market share 
grew as we further enhanced our leadership position and 
grew our service offering. The division traded well for the 
year and made an important contribution to the Group’s 
overall results.

The Group’s Residential Property business faced market 
disruption following taxation changes (Stamp Duty and 
Mortgage Interest Relief) in the buy-to-let market, followed 
by the uncertainty caused by the referendum result in June 
which impacted the volume of property transactions. 
However, the successful integration of Searches, acquired in 
January 2016, and further work to improve efficiency and 
enhance margin ensured profits from the division grew 
significantly year on year.

Market overview 
The Group continues to operate in the large and highly 
fragmented consumer legal services (CLS) market and 
remains focused on PI, the largest of the CLS segments,  
and Residential Property.

The PI market remains at approximately one million claims 
per annum and is relatively stable with small year on year 
decreases across claim types. In part this is as a result of the 
reduction in investment in the market caused by regulatory 
uncertainty. The largest proportion of claims, over 75%, 
relates to road traffic accidents (RTA). RTA claims have 

historically always formed a smaller part of NAH’s volume 
and NAH has continued to focus on broader claim types with 
particular strength in higher value non-RTA areas.

The Group’s other PI related business, Bush & Company 
(Bush), provides services focused exclusively on the 
catastrophic injury segment of the PI market. This part of the 
market was valued in 2016 at c£86.2m which would imply an 
approximate share of 12.0%.

The Group’s third business, Fitzalan Partners (Fitzalan), is 
focused on the Residential Property market which saw some 
significant challenges in 2016. Increases in Stamp Duty for 
second homes in April 2016 meant a short-term spike in 
activity. This, coupled with the pending changes in Mortgage 
Interest Relief in the buy-to-let market, together with 
uncertainty caused by the result of the EU Referendum held 
in June, resulted in a significant reduction in transactions 
throughout the remainder of 2016.

Regulatory developments
In February 2017 the Government published its response to 
the consultation it first announced in November 2015. Whilst, 
from a non-RTA perspective, these changes were lower than 
had been proposed, they still represent a fundamental 
change for the PI market as a whole which will lead to 
significant changes in the way many PI claims are processed.

The Board estimates that historically less than 30% of  
total enquiry volumes generated through our PI division will 
fall below the new thresholds and have to be processed 
through the small claims track. Our approach to processing 
these particular claims will require further refinement and a 
pricing adjustment for those claims that will be subject to 
lower settlements. 

We remain in close contact with our Panel Law Firms (PLFs), 
as we have done since the regulatory changes were first 
proposed in 2015. The discussions we have had with them, as 
well as the results of the trials conducted on a proportion of 
our case volumes, lead us to conclude that we should 
continue with the strategic decision we took in 2016 to invest 
in a proportion of our enquiries through different commercial 
and structural arrangements to those we normally deploy. 

This involves us playing a more proactive role in the entire 
conduct and financing of a PI case. We are committing 
further investment through 2017 resulting in a deferment of 
profit and cash flow, which will be realised in the future as 
cases settle. We plan that this will be a continuing feature of 
National Accident Helpline’s business. The outcome of these 
initial trials has proved very encouraging and we are 
progressing these arrangements, which are being conducted 
with a number of the larger law firms in the PI market, into 
longer-term agreements. 

NAHL Group plc
Annual Report and Accounts 2016

11

Financial StatementsGovernanceStrategic ReportChief Executive’s Review continued

Going forward we will have the flexibility to handle enquiries 
that we generate in a number of ways: 

•  Utilising our traditional panel model to provide services 

in support of generating and triaging enquiries

•  Offering deferred enquiry payment terms to selected 

• 

PLFs to support incremental volumes
Investing in cases using Alternative Business  
Structures (ABS)

Bush has built its brand reputation on clinical 
independence and quality. During 2016 we increased our 
investment in the brand by enhancing public relations 
activity, upgrading our activity on social media, and 
continuing our thought leadership programme – including 
our highly successful annual clinical conference. The strong 
results for the division are testament to the success of 
these activities.

ABSs allow NAH to have an ownership interest in a 
company providing legal services. This enables the Group 
to enter into a form of joint venture arrangement with a law 
firm to fund that venture and take a share of profit from 
work processed by the ABS.

In Residential Property our main internet brands, 
Homeward Legal, Fridays Move, InDeed and Surveyor Local 
have been supplemented by our launch of Capital 
Conveyancing which further underpins our strategy of 
highly focused organic search propositions.

As previously announced, given the increased investment 
necessary for funding cases, an element of profits will not 
be recognised upfront and some of the cash will not be 
received until cases are settled. Both profits and cash 
under the ABS will normalise over time as cases settle. 
Average case settlement times are around 18 months and 
when the growth we expect in volumes is taken into 
consideration, we anticipate that it will take some time to 
reach maturity for both profits and cash under this new 
arrangement. Along with a short term impact on operating 
profit, cash generation is likely to significantly reduce in 
2017 and 2018 before returning to levels previously 
achieved. 

The deployment of these structures will allow us to manage 
the forthcoming period of demand uncertainty whilst 
enabling us to grow market share through brand 
investment and optimise our returns.

Brand
The Group’s brands continue to be a core asset. NAH 
remains the leading brand in PI and continues to have 
market leading metrics for trust, search and click through. 
During 2016 we reduced investment in TV advertising  
and focused more heavily on digital media as we sought  
to improve cost efficiency in a market showing  
reduced demand. 

The work we have undertaken in preparing the business for 
the forthcoming regulatory changes enables us to build on 
our brand to grow market share going forward. We are 
making an exceptional investment of c£1.0m during 2017 to 
ensure our brand positioning is aligned to the requirements 
of the new regulatory environment. This brand relaunch will 
be supported by further investment in our digital platform 
which we launched in 2016 and allows consumers to 
interact directly with us online. This approach will become 
increasingly important in future years to optimise cost in 
the claims process and prepare for forthcoming 
developments in online courts which are a stated priority 
for Government.

Our brands and internet properties remain a core aspect of 
what we do and how we attract consumers so we retain a 
sharp focus on ensuring that they mature and develop.

Customers
The Group serves over 660 law firms in its chosen markets. 
This covers claimant, defendant and conveyancing law 
firms as well as a range of licensed conveyancers, 
surveyors and third party providers. This broad customer 
base opens further opportunities to support our markets 
with a wider product range and build our expertise through 
our close commercial relationships.

Our PI panel has evolved during the year as we continue  
to focus on strategic relationships with key volume players 
and trial new and innovative commercial arrangements  
that enable us to navigate the changing market landscape. 
This evolution in our panel will continue throughout 2017  
as firms choose how to react to the new regulatory 
environment.

In Critical Care we have continued to demonstrate our 
quality and clinical independence. Through investment in 
marketing and business development we have added new 
relationships that have contributed to growth in our  
market share.

The addition of Searches has broadened the customer base 
of our Residential Property division and we now support 
many more customers on a national basis.

Products and services
We have seen better attachment and broader use of our 
products by our PI firms, particularly in the area of ATE,  
as a result of our more focused panel strategy.

Critical Care already provides a mature and market leading 
service offering but we continue to review opportunities to 
develop this by expanding into adjacent markets.

12 NAHL Group plc

Annual Report and Accounts 2016

Within Residential Property we have added a comprehensive 
portfolio of search products through our acquisition of 
Searches. In addition we have broadened our survey offering 
and continue to look at new opportunities.

Outlook
The current market conditions, particularly in PI, remain 
challenging given the recent announcement regarding 
changes in compensation for RTA and the increases to the 
small claims limit. 

As mentioned, we will be committing further investment 
during 2017 and beyond which will result in an element of 
profits and cash being returned over future years as cases 
settle. It is anticipated that such investment will be a 
continuing feature of NAH’s business model but by following 
this strategy we will put ourselves in a strong position to react 
appropriately to changes and to grow market share.

Critical Care has an established leadership position but will 
continue to upgrade its business development efforts and 
expand its product range to provide a more comprehensive 
offering.

The Residential Property division’s strategy of broadening its 
range of service offerings means it is well placed to benefit 
from recovery in the market and we look forward to the 
continued growth of this business.

We have prepared well for the year ahead and have reacted 
proactively by developing our people, processes and 
commercial structures to allow us to navigate the 
forthcoming changes.

I look forward to the challenges and opportunities ahead.

Russell Atkinson
Chief Executive Officer

20 March 2017

Operations
The Group has four offices across the UK and operates two 
call centres from Kettering and London. They are quite 
distinct in nature serving a different customer base utilising 
different systems and staffed by different types of 
individuals.

As part of our PI business re-engineering we have been 
implementing a programme of digitising the consumer 
experience. This exciting and market leading initiative will 
enable us to remain at the forefront of the market and help  
us attract and retain a broader customer base.

Our Daventry office is the operational hub of Critical Care  
and we continue to invest in IT.

Our Residential Property division has introduced a  
new call routing technology which will enable us to  
respond to enquiries quicker and automate the lead  
management process.

Continued operational improvement lies at the heart of our 
ability to improve efficiency and during the year we appointed 
an experienced Head of IT to support the divisions.

People
Our people make us who we are and they are the cornerstone 
of our business success. We currently employ 186 staff 
across the group and remain committed to developing our 
teams. We operate to Investors in People (IiP) standards and 
have continued our management development programme 
seeing a number of the participant’s secure new roles as a 
result of this initiative.

We have achieved a significant reduction in staff turnover 
from our PI call centre by introducing targeted loyalty 
bonuses and improving benefits provision using a series of 
low cost initiatives to enhance the offering to our staff.

We have strengthened the management team in our Critical 
Care division, through a combination of internal promotions 
and external recruitment and our Residential Property 
division has benefitted from the addition of new talent as a 
result of our acquisition of Searches.

Group and employee support enabled us to contribute 
£62,000 to our chosen charity, The Paul Bush Foundation 
Trust (PBFT) in 2016 which reflects the caring culture of our 
organisation and is a great example of living our values.

NAHL Group plc
Annual Report and Accounts 2016

13

Financial StatementsGovernanceStrategic ReportStrategy for Growth

Our experience of adapting to change and 
maximising opportunities will ensure we are well 
placed to deliver against our growth strategy.

In each of our divisions, we provide the highest level of service in support of a claim, case or transaction. This has been a 
consistent theme for many years and is the foundation of our growth, based on the following four strategic pillars:

One

Two

Market  
share growth

Partnership 
development

2016
In PI, deliberate steps were taken to focus on quality rather 
than volume as the division prepared for changes proposed by 
Government. Despite lower volume, we maintained our overall 
market share at 5.0%.

In Critical Care, the division grew market share by 2.1% in a 
market that, we estimate, grew by 1.4%.

2016
Developing partnerships has been a key focus for the Group 
and its divisions during the year. 

In PI, the appointment of a new Partnerships Director and the 
introduction of new commercial arrangements has seen fewer, 
yet larger, relationships come to fruition with multiple, 
innovative commercial agreements to strengthen our position.

In Residential Property we achieved strong growth despite a 
year of uncertainty and external challenges. This was, in part, 
due to a full year of trading at Fitzalan and the acquisition of 
Searches in January 2016.

In Critical Care, the introduction of a Business Development 
Manager and an increase in Operations Managers enhancing 
quality and expanding expertise has seen existing partnerships 
strengthened and new business opportunities emerge.

2017
In PI, despite regulatory change, we envisage that our 
investment in our brand and marketing will translate into 
growth in market share. The ability to get closer to the claims 
process and the processing of cases will ensure stable and 
consistent share growth throughout the year.

Market share is anticipated to grow in both Critical Care and 
Residential Property through continued service and 
product development.

In Residential Property, the acquisition of Searches has 
allowed the division to further support solicitor needs and 
strengthen partnerships with the searches offering whilst still 
reaching the Searches customer base of large and small 
solicitor firms and software houses.

These partnerships are important to our continued development 
and each division has specialist business development or 
partnership focused teams to drive this success.

2017
In PI, we will move closer to the claims processing journey via 
Alternative Business Structures (ABSs), outsourcing activities 
and innovative commercial relationships. In addition, the NAH 
Panel, which remains a key distribution channel, will continue 
to evolve towards a smaller number of efficient PI firms 
supported by a broader range of longer-term commercial 
structures.

In Critical Care and Residential Property, focused business 
development activities and the broadening of services will 
ensure an increase in revenue.

14 NAHL Group plc

Annual Report and Accounts 2016

Three

Four

Product and service 
development

Targeted 
acquisitions

2016
2016 focus has been on consolidating our previous acquisitions 
and ensuring successful integration into the Group.

In January 2016, the Group acquired Searches. The acquisition 
has enhanced the profitability of the Residential Property 
division.

2017
The Group will be presented with opportunities within the CLS 
sector as the markets we operate in continue to consolidate.

Whilst we remain open to considering further opportunities for 
infill acquisitions, the primary focus will be investment in our 
core business to take advantage of the opportunities provided.

2016
In PI, focus has been on responding to changing consumer 
behaviour and during the year the division introduced an 
innovative digitised claims process for those consumers who 
have a desire to begin their claim online. A new ATE insurance 
product was well received by consumers and PLFs alike. 

In Critical Care, product development focused on 
understanding the needs of both solicitors and clients and 
developing improved reporting formats. Also the 
Employment Support Service saw a 70% increase in usage 
by clients during the year.

In Residential Property, Fitzalan launched a new proposition, 
The Solicitor Finder, for those who would like a comparison 
service when selecting a solicitor. Additionally, a new offering 
specifically aimed at the London market, called Capital 
Conveyancing, was launched.

2017
Regulatory change in the PI sector will present NAH with 
opportunities to develop its offering. Work on developing the 
brand to target specific consumer segments will also be a 
focus. Expanding the digital claims process will improve 
consumer experience and increase efficiency.

The Critical Care division will see Bush continue to move into 
the lower claims arena (claims valued at £250,000 - 
£500,000) and focus on the provision of reporting and a 
broader set of services, including fixed fee reports.

Enhanced digital marketing and a focus on expanding the end 
to end services for homebuyers and sellers with extended 
offerings will be the target for Residential Property in 2017.

NAHL Group plc
Annual Report and Accounts 2016

15

Financial StatementsGovernanceStrategic ReportStrategy in Action 

Personal Injury

NAH, the Group’s PI division, prepares for 
change whilst strengthening the leadership 
team and its strategic partnerships.

Getting ready for change
2016 was a year of preparing for change at NAH; 
recognising that reforms and a changing market will 
re-shape the landscape of the PI sector once again. The 
division has a strong track record of navigating its way 
through regulatory changes and we remain confident in 
maintaining our position as the leading provider of access 
to justice for those seeking redress under the new 
regulatory regime.

One such example of these new relationships will see  
the launch of new ABS joint ventures in 2017. 

Investing in the consumer experience
The consumer has remained at the heart of NAH’s 
preparations for change. As the needs of the people it 
serves continued to evolve, the division embarked on 
projects that saw investment made in the front-end 
consumer journey around new processes and technology.

The Executive team at NAH invested significant time 
and resources in planning and executing a new strategy 
for the division that will see them operate in the post-
reform environment, in an even more progressive and 
dynamic way.

Developing strategic partnerships
Part of this focus included developing more strategic  
and deeper long-term relationships with medium to  
large PLFs. The sector will probably experience greater 
consolidation during 2017/18 and this strategic move  
by the division sees NAH aligned to the right PLFs with 
complementary strategies and end goals.

PLFs are a key distribution channel now and in the future 
and, as the market evolves, the division will continue to 
work closely with law firms and partners for mutually 
beneficial results.

“In 2016 Irwin Mitchell and National Accident 
Helpline have forged a close and mutually beneficial 
working relationship which ensures that each party 
benefits from quality enquiries, improved 
understanding and valuable Management 
Information (MI) to forecast and react to both the 
changing market and consumer needs.”

Matt Currie, Irwin Mitchell

New business models
In response to the proposed regulatory reforms, the 
division has accelerated its plans to be more involved in 
processing its own cases. Its extensive experience, 
coupled with new innovative thinking, has seen the NAH 
team develop a modern and flexible approach to working 
with fewer, larger firms.

In the last quarter of 2016 the division began the roll-
out of an online claims assessment process to target 
consumers who have a genuine claim and a preference 
for an online experience. 

Detailed design and development saw the team  
launch the new process without compromising on  
the supportive, empathetic service they provide over  
the telephone. This was achieved using intelligent 
questioning and language which ultimately provides 
reassurance for the consumer and high quality, fully 
qualified enquiries for the PLFs.

Achieving increased volumes through  
a targeted brand
The National Accident Helpline brand remains the most 
searched for and trusted PI brand in the sector1 and  
as the division moves into 2017, its focus is firmly in 
investing in the brand and in developing new marketing 
initiatives with targeted approaches to different 
consumer and claim types. This will be further reinforced 
by expanding the marketing capabilities within the 
division and the addition of an experienced Marketing 
Director who joined in January 2017. See the Our People 
section on page 30.

2017 outlook
Whilst the proposed changes in regulation are likely to 
come into force during 2018, 2017 remains a critical year 
as we position ourselves to successfully negotiate the 
changing market. Continued investment in brand, people, 
technology and commercial relationships will be core  
to our success and provide the foundations for 2018  
and beyond.

16 NAHL Group plc

Annual Report and Accounts 2016

NAH achieved a 
Trustpilot rating 
of 9.2 out of 10  
in 20161.

Mrs T from Lancashire won a case against 
her employer.

 I was attacked during the course of my 
duties at work. I was so shocked and upset I didn’t 
know what to do. I wasn’t sure if I could claim as it 
was against the employer and I was only working 
for them on a temporary basis. It all seemed so 
daunting. It was a very hard choice to make. 
Thankfully, a colleague recommended National 
Accident Helpline to me so I called them and they 
put me in contact with a no win no fee solicitor.

Initially, I wasn’t sure if I had a claim. However, 
what happened to me had a huge impact on  
my life and I didn’t want anyone else to go through 
what I had gone through. After having the law  
and ‘no win no fee’ explained to me I realised it  
was my right to make a claim – what happened  
to me was not my fault. I was entitled to receive 
compensation. After I received my compensation, 
I was able to make a few changes in my life which  
is helping me with my recovery. If I had been  
asked to pay any money up-front to the solicitor, 
there is no way I would have made a claim. I just 
could not have done it. I had no money to pay a 
solicitor. 

1  Brand Tracking and Google – February 2017

NAHL Group plc
Annual Report and Accounts 2016

17

Financial StatementsGovernanceStrategic ReportStrategy in Action continued

Critical Care

Bush is the UK’s leading provider of expert 
witness, immediate needs assessment 
and case management services.

Strengthening expertise
2016 saw investment at Bush in the expansion of 
expertise across the senior team introducing a new 
Managing Director and four new roles of Clinical 
Governance Director, Operations Director, Head of Expert 
Witness and Financial Controller. The new structure  
is a blend of long-standing, knowledgeable industry 
specialists with professionals who bring new perspectives 
and experience from complementary backgrounds.

In addition to strengthening senior level expertise, the 
division has reinforced its high quality reputation by 
growing the quality team and expanding the number of 
clinical leads who focus on relevant subject matter areas, 
e.g. safeguarding.

Service and product development
In 2016, Bush embarked on a strategy with a strong 
focus on service and product development, all centred 
on improving client outcomes and creating value for 
law firms.

The division saw a growth in demand across all sectors 
including a rise in pre-instruction enquiries as a result  
of focusing on customer relationships. In addition, the 
Employment Support Service (ESS) saw a 70% increase 
in usage. ESS is focused on those clients who need to 
employ support workers in their home and, through Bush, 
have access to a dedicated HR team to manage 
recruitment and training of such ‘employees’.

By listening to the needs of customers, plans were 
initiated to bring an expansion to the range of Expert 
Witness reports offered as well as a broader range of 
formatting options. Further developments will see the 
division focus on Case Management services as the 
market continues to consolidate.

Evolving Management Information capabilities
Developments across the division are underpinned by MI, 
enabling the fine tuning of processes and efficiencies as 
well as providing data as a basis for steering decision 
making and creating efficiency.

During the year the division made investment in 
improving data collection and reporting across the 
business to support the delivery of key KPIs and 
outcomes for each service. IT capabilities were improved 
along with increased accountability and ownership.

Quality at the heart
Clinical Governance remained paramount to the running 
of every service and was further reinforced by the 
appointment of a Clinical Governance Director to play an 
instrumental role in quality standards as well as working 
on a number of business development projects from a 
quality standpoint.

The division remains governed by the CQC and is 
compliant with ISO 27001 – Information Governance and 
Business Continuity, as well as adhering to a number of 
industry specific standards and best practice as laid 
down by:
•  Case Management Society of the UK 
•  British Association of Brain Injury Case Managers 
•  Vocational Rehabilitation Association
•  United Kingdom Rehabilitation Council. 

2017 Outlook
The market is evolving and pressures on costs and 
efficiencies driven by changes in lower value PI cases  
will continue to increase. Bush is well placed, due to its 
investment in people, process and quality, to enhance  
its leadership position in a consolidating market that 
requires efficiency and scale.

90

Case managers

68

30

Expert witnesses

Years delivering expert services

18 NAHL Group plc

Annual Report and Accounts 2016

Making a difference
In 2016, Bush helped 1,763 injured people on their  
recovery journey. 

Robbie’s Story
Robbie was a 19 year old apprentice decorator when an 
horrific car accident left him unable to walk, drive or work. 
Robbie became depressed and felt isolated from other young 
people. He couldn’t concentrate and had no motivation. He 
was unable to sleep and felt hopeless. He stopped socialising 
with his friends as he felt embarrassed and ashamed by the 
changes in his body. 

Through physiotherapy and counselling, Robbie was able to 
begin to manage his limitations and he experienced 
improvements in his mobility – but his depression remained. 
The Bush vocational case manager, Sarah, encouraged 
Robbie to engage in vocational counselling to establish a new 
career path. Robbie was interested in personal training and 
fitness and, with the approval of his medical team it was 
agreed he could cope with the demands of a study programme 
and career as a personal trainer. 

Robbie participated in an intensive residential Personal 
Training course, staying away from home with other young 
people to complete a highly structured course over a number 
of weeks. Sarah coordinated reasonable adjustments with the 
college to ensure Robbie could participate fully despite his 
physical limitations. The improvements were stark - Robbie 
began sleeping much better and he was soon socialising with 
the other students who were unconcerned by his physical 
limitations. His mood improved dramatically and he resumed 
regular daily exercise. Robbie emerged from his course, not 
only a qualified personal trainer but a changed young man. He 
went from being depressed, disengaged and demotivated to 
being a positive, healthy and active young man with his own 
personal training business.

NB: The names in this case study have been changed to protect identities. 

NAHL Group plc
Annual Report and Accounts 2016

19

Financial StatementsGovernanceStrategic ReportStrategy in Action continued

Residential Property

Fitzalan has evolved in a year of external 
challenges and market pressures and, with its 
acquisition of Searches UK, now provides a 
broader product and services offering to the 
Residential Property sector.

Tailored products and services
In 2016, Fitzalan evolved its product and services 
offering, introducing new ways to target consumers, 
serve solicitors and create mutually beneficial 
partnerships within the residential property sector.

In January 2016, Fitzalan acquired Searches to 
harmonise solicitor and conveyancer relationships across 
both businesses, providing key growth opportunities.  
As a part of Fitzalan, Searches provides products and 
services to a range of law firms and software houses 
(those who provide case management services and 
systems to the legal sector).

The acquisition has proved successful for the division this 
year, creating scale efficiency, increasing the provision of 
services to Fitzalan’s panel law firms and expanding the 
offering of risk-based products for consumers such as 
flood reports. 

Capital Conveyancing was launched to specifically target 
homebuyers and sellers in London. It has a separate 
brand with the running of cases carried out under a new 
commercial arrangement with a processing partner. The 
new brand performed well during the year and the 
commercial structure has given the division greater 
access to the consumer journey and a wider 
understanding of the processing of these transactions, 
alongside greater continuity and ownership of the customer.

Additional services introduced throughout the year saw 
the division bring a comparison tool to the conveyancing 
sector. Despite this route to market being immature in 
conveyancing, The Solicitor Finder keeps Fitzalan positioned 
at the leading edge of changing consumer behaviour.

Towards the latter part of 2016, a new probate offering 
was introduced (Best Value Probate) to extend the 
offering around conveyancing instructions with probate 
involved. The division uses this brand to assist consumers 
with these emotional and sometimes complex processes, 
providing clarity and assurance.

Responding to change
As mentioned in Our Market (page 5), the residential 
property market suffered as a result of Stamp Duty 
increases in April 2016, the changes to mortgage interest 
relief and the EU Referendum outcome that occurred in 
the summer. These events had a significant impact, 
however, the division focused on tighter relationships 
with a smaller number of firms to create lasting 
partnerships.

In general, the online market has suffered in line with 
other property sectors. However, tight control of cost  
and a focus on margin helped the division. Fitzalan also 
responded to the changes and prepared for 2017 by 
focusing on building a broader home buyer and seller 
proposition outside of conveyancing and searches.

The plans will see the division provide consumers with 
access to a full range of services needed at the point  
of buying and selling a home and beyond, potentially 
including removals and utilities services.

2017 outlook
Despite the impact of external changes throughout  
the year, Fitzalan’s 2017 strategy is focused on further 
growth and continuing to broaden its offering of 
products, services and expert targeting to attract 
new consumers.

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Annual Report and Accounts 2016

Comprehensive and tailored provision
The residential property market saw some significant 
challenges in 2016. During quarter one changes to 
Stamp Duty on second homes on 1 April meant an 
increase in activity followed by a reduction in 
transactions of 15%.

This was later followed by the EU Referendum outcome 
resulting in some estate agencies reporting significant 
reductions in customer traffic as people delayed or 
deferred making property purchases. According to 
Acumen Conveyancing Market Tracker using data from 
the Land Registry, in 2016 the number of conveyancing 
firms in England and Wales rose by 4% to 5,5721 and 
property transactions (over £40,000) were in excess 
of 1.2m2. 

Whilst some recovery in transaction volumes is 
anticipated into 2017, it is as yet difficult to predict 
when volumes will return to normal levels. The 
Residential Property division’s strategy of broadening 
its range of service offerings will mean it is well placed 
to benefit from any recovery in the market. 

Fitzalan Partners
95,000

Consumer contacts in 20163

52,000

Consumers helped in 20163

360

Solicitors and surveyors serviced in 20163

1:  UK Legal Services Market Report – March 2017
2:  HMRC UK Property Transaction Statistics – February 2017
3:  Management figures – February 2017

NAHL Group plc
Annual Report and Accounts 2016

21

Financial StatementsGovernanceStrategic Report 
 
Thought Leadership

Thought leadership remains a critical 
part of the work across the Group.

With three established divisions, we are well 
placed to contribute to industry development and 
provide robust insight into key external changes 
and proposals.

All three divisions approach thought leadership in 
different ways but the commonality is that the 
consumer and customer remains at the heart of 
our business and we focus on a consistent set of 
values across the Group.

Leadership in Personal Injury
The Government’s decision to raise the small claims limits for 
all personal injury claims (and not just whiplash cases) will 
have a significant impact on the capacity and functioning of 
the civil justice system.  While NAH supports the objectives 
of these reforms  to reduce spurious claims, it is important 
the implementation of these complex measures is managed 
smoothly to avoid negative consequences for legitimate 
claimants’ access to justice. Therefore, we will continue our 
lobbying efforts with a view to ensuring: 
•  Implementation of all measures together as a package - 

securing a smooth transition and a reduced administrative 
burden on the civil justice system 

•  All reforms only apply to accidents on or after a specific date  

– providing clarity and fairness to claimants regarding 
recovery of costs

•  Current structures are able to deal with increased litigants in 
person – providing accessibility to claimants pursuing their 
own cases

•  Improved market standards – implementing the example 
NAH has shown and advocated for including banning  
cold calling

•  Long-term certainty and clarity on the future of the small 

claims regime

The Ethical Marketing Charter, launched by NAH in 2015,  
now has over 60 signatories from across the personal injury  
and insurance sectors as well as parliamentary support.

The Charter stands firm against inappropriate and misleading 
advertising, the use of cold calling, spam texts and emails 
and unethical buying and selling of accident data. It asks the 
government to:
•  ban claims management companies from cold calling people 
who are not registered with the Telephone Preference Service;

•  prevent law firms from accepting leads generated through 

nuisance calls;

•  clamp down on ‘phoenixing’ – where firms that have ceased 

trading resume under a different name; and

•  give the Information Commissioner’s Office and Direct 

Marketing Guidance legal backing.

22 NAHL Group plc

Annual Report and Accounts 2016

Setting the standard in Critical Care
Bush is heavily reliant on its reputation within the sector to 
drive business performance and delivery of its strategy and its 
standpoint is based on clinical independence and over 30 years 
of experience within the industry.

In 2016, its Clinical Governance Director, Karen Burgin, was 
appointed as Chair of Case Management Society UK which 
oversees standards and practices within the case management 
arena. Other key senior employees are on a number of 
forums including The Royal College of Nursing, the Nursing 
and Midwifery Council and the Association of Brain Injury 
Case Managers.

Senior Managers and employees at Bush are also active at 
industry events pertinent to the sector, such as the Association 
of Personal Injury Lawyers (APIL) conference and the Motor 
Association Solicitors Society (MASS) conference.

They also host their own annual conference focusing on topics 
such as clinical expertise, quality, standards and the future of 
the sector which is attended by over a hundred delegates from 
across the rehabilitation, critical care and legal industries.

In 2016, Bush appointed a PR firm to raise market profile and 
accelerate thought leadership activities within the sector and 
in 2017 this partnership will focus on creating the platform 
on which Bush helps to shape the sector and reinforce its 
reputation of quality, independence and clinical expertise.

Expert advice on residential property
Across Fitzalan and Searches, thought leadership is 
predominantly focused on building industry networks and 
providing commentary on key industry topics. During the year 
Fitzalan was visible through sponsorship, judging opportunities 
and as award nominees at the Moneyfacts Awards and the 
Conveyancing Awards.

Through Searches, the division owns its own trade publication 
(Conveyancing Focus), giving it a proactive profile within the 
industry. Commentary and opinion within the magazine focuses 
on regulatory changes, changing consumer behaviour and the 
challenges faced by solicitors with the aim of sharing knowledge 
and shaping the views of those within the property sector.

This expert advice is supplemented by running continuing 
professional development sessions in partnership with a number 
of industry experts, including Groundsure, Landmark, Legal Eye, 
DevAssist, St Giles and Lexsure, to ensure they are able to keep 
clients up to date and informed about the latest requirements 
and developments taking place in the conveyancing sector. 
Topics include mineral extraction and commercial reports.

NAHL Group plc
Annual Report and Accounts 2016

23

Financial StatementsGovernanceStrategic ReportChief Financial Officer’s Report

The Group showed good growth in underlying 
operating profit with increased contribution from 
the Critical Care and Residential Property divisions.

The Group performed well in 2016 and 
benefited from a full year contribution from 
Fitzalan and Bush as well as a part year 
from the acquisition of Searches. As a 
result, underlying operating profit increased 
by 15.1% to £18.0m (2015: £15.6m). 

With low levels of adjusted net debt and a 
robust balance sheet we are well placed to 
continue with a good annual dividend. 

Steve Dolton
Chief Financial Officer

24 NAHL Group plc

Annual Report and Accounts 2016

   
Financial results

Underlying operating profit
Share based payments
Amortisation of intangible assets 

acquired on business combinations

One-off items

Total operating profit
Financial income
Financial expense

Profit before tax

2016
£m

18.0
(1.1)

(1.3)
0.6

16.2
–
(0.4)

15.8

2015
£m

15.6
(0.8)

(0.3)
(0.4)

14.1
0.1
(0.2)

14.0

Underlying operating profit before share based payments, 
amortisation of intangible assets acquired on business 
combinations and one-off items increased by £2.4m.  
The increase was driven by additional contributions from 
Critical Care, £3.8m operating profit (2015: £0.6m) and 
Residential Property, £1.4m operating profit (2015: £0.8m)
offset by a decline in Personal Injury operating profit of 
£1.4m year on year.

Underlying revenue declined by 2.6% to £49.4m. This was 
mainly due to a decision to focus on a smaller number of 
higher value claims in our PI division which saw its revenue 
decline by 33.4% to £30.0m. However, with a full year of 
trading at Fitzalan and the acquisition of Searches, the 
Residential Property division saw its revenue increase by 
156.1% to £9.0m. Similarly, a full year of trading at Bush saw 
the Critical Care revenue increase by 390.0% to £10.4m.

Our underlying gross margin percentage increased by 8.7 
percentage points to 57.9% and with ongoing control of costs 
we have seen an improvement in our underlying return on 
sales to 36.4% (up from 30.8% in 2015).

After allowing for share based payments, amortisation  
of intangible assets acquired on business combinations, 
one-off costs and financial income and expense, the Group 
returned a profit before tax of £15.8m, a 13.3% increase  
on 2015.

Taxation
The Group’s tax charge of £3.6m (2015: £3.2m) represents 
an effective tax rate of 22.6% (2015: 22.8%).

Earnings per share (EPS) and dividend
Basic EPS is calculated on the total profit of the Group and 
most closely relates to the ongoing cash which will be 
attributable to shareholders and in turn the Group’s ability to 
fund its dividend programme. The Group also has a number 
of share options outstanding (see note 20 of the financial 
statements) which resulted in a Diluted EPS.

Basic EPS for the year was 27.0p (2015: 25.6p) and Diluted 
EPS was 26.5p (2015: 25.0p).

The Board has proposed a final dividend of 12.7p (2015: 
12.5p) which, along with the interim dividend of 6.35p (2015: 
6.25p) gives a total dividend of 19.05p which is an increase of 
1.6% on 2015. 

Operating cash generation

Underlying operating profit
Depreciation and amortisation 
Working capital movements

2016
£m

18.0
0.2
(3.9)

2015
£m

15.6
0.2
(0.6)

Net operating cash generated from 

operating activities

14.3

15.2

Net operating cash generated as a 
percentage of operating profits

79.7%

97.4%

Whilst overall operating cash generated as a percentage of 
operating profit decreased to 79.7% (2015: 97.4%) this still 
represents a good performance. The Group took the decision 
to fund certain cases in its PI division during the course of 
the second half of 2016 and this reduced the second half to 
66.4% as compared to 93.7% for the first half. The level of 
operating cash generated is expected to reduce in future 
periods as the Group continues to invest in its cases in its 
new PI business model.

Balance sheet

Net assets
Goodwill and intangible assets
Adjusted net debt:
Cash and cash equivalents
Borrowings
Other payables relating to discontinued 

pre-LASPO ATE product

Total adjusted net debt
Other net liabilities

Total net assets

2016
£m

2015
£m

68.8

67.7

4.8
(11.1)

(1.9)

(8.2)
(0.8)

59.8

10.1
(14.8)

(3.6)

(8.3)
 (4.3)

55.1

The Group’s net assets at 31 December 2016 increased by 
£4.7m to £59.8m (2015: £55.1m) which reflects the profits 
for the financial year, partially offset by dividends paid.

The significant balance sheet items are goodwill and 
intangible assets, adjusted net debt and other net liabilities.

NAHL Group plc
Annual Report and Accounts 2016

25

Financial StatementsGovernanceStrategic Report   
Chief Financial Officer’s Report continued

Goodwill and intangible assets
The Group‘s goodwill and intangible assets of £68.8m  
(2015: £67.7m) arise from the various business acquisitions 
undertaken by the Group. Each year the Board reviews the 
goodwill value for impairment and, as at 31 December 2016, 
whilst the Directors believe there are indicators of impairment, 
principally in relation to the PI division, they have concluded 
that goodwill is not impaired. Within the total is £8.5m of 
intangible assets (2015: £8.5m) and this relates largely to 
intangible assets identified on business combinations for items 
such as customer contracts, brands and IT related assets.

Other payables relating to a discontinued pre-LASPO 
ATE product
At 31 December 2016 the Group had £1.9m of other payables 
relating to a legacy pre-LASPO ATE product (2015: £3.6m). 
This amount is payable to Allianz for previously received 
commissions when certain policies either fail or are 
abandoned. The liability is calculated using actuarial rates and 
during 2016 £1.25m was released to one-off items as a result 
of more favourable settlements during the year. The balance of 
£1.9m is likely to be repaid over the next three years.

Adjusted net debt
The Group considers that its adjusted net debt comprises cash 
and cash equivalents, borrowings and other payables relating 
to a discontinued pre-LASPO ATE product. At 31 December 
2016, adjusted net debt was £8.2m (2015: £8.3m).

Steve Dolton
Chief Financial Officer

20 March 2017

Cash and cash equivalents
At 31 December 2016 the Group had £4.8m of cash and cash 
equivalents (2015: £10.1m). All of the Group’s cash is held in its 
trading entities and the Group takes advantage of short-term 
deposit rates in maximising its interest returns.

Borrowings
At 31 December 2016 the Group had £11.1m of other interest-
bearing loans and borrowings (2015: £14.8m). The current level 
of borrowings is due for repayment as follows:

Date due

30 June 2017
29 December 2017
29 June 2018
31 December 2018
28 June 2019
31 December 2019

£m

1.875
1.875
1.875
1.875
1.875
1.875

The reported total of £11.1m is net of £0.2m of prepaid bank 
arrangement fees that are to be expensed over the term of the 
loan. The current rate of interest payable on these borrowings 
is 1.65% above LIBOR.

The Group has an additional undrawn facility of £5.0m  
(2015: £5.0m) which can be utilised for working capital or for 
acquisitions. The current rate of interest payable on this 
undrawn facility is 0.66%. Once drawn the interest payable 
would be 1.65% above LIBOR.

26 NAHL Group plc

Annual Report and Accounts 2016

Key performance indicators

Description

Group underlying revenue £m

£49.4m -2.6%

50
50

50
40
40

40
30
30

30
20
20

20
10
10

10
0
0

2.1
2.1
3.5
3.5
45.1
2.1
45.1
3.5

45.1

43.8
43.8

43.8

39.7
39.7

39.7

10.4
10.4

10.4

9.0
9.0

9.0
30.0
30.0

30.0

0
0

2013
2013

0
0
0
0

2014
2014

2015
2015

2016
2016

In PI, revenue is generated from PLFs paying for marketing and 
triage services for the supply of qualified enquiries. Revenue is 
also generated from commissions received from our product 
suppliers for each of the products used by the PLFs in progressing 
cases. Revenue decreased in 2016 as a result of the Group’s 
decision to focus on a smaller number of higher value cases.

Critical Care
Critical Care
Residential 
Critical Care
Residential 
Property
Property
PI
Residential 
PI
Property

PI

In Critical Care, revenue is generated from law firms and insurers 
for the provision of expert witness reports and case management 
support within the medico-legal framework for multi-track cases. 
Revenue increased in 2016 due to organic growth and a full year of 
trading at Bush.

In Residential Property, revenue is generated from the provision 
of online marketing services for home buyers and sellers in 
England and Wales and the offer of lead generation services to 
PLFs and surveyors in the sector. Revenue is also generated from 
the provision of conveyancing searches for solicitors and licensed 
conveyancers. Revenue increased in 2016 due to a full year of 
trading at Fitzalan and the acquisition of Searches.

0

2013

0
Group underlying operating profit £m and operating profit return %

2014

2016

2015

0
0

Group underlying operating profit increased in 2016 due to 
increasing contributions from our Residential Property and 
Critical Care divisions through a full year of trading at Fitzalan 
and Bush and the acquisition of Searches. The overall operating 
profit return percentage has also increased as PI focused on 
higher value cases.

£18.0m +15.1%

36.4%
36.4%

24.7%

36.4%

30.8%

29.0%

24.7%
24.7%

30.8%
30.8%

29.0%
29.0%

36%
36%
35%
36%
35%
30%
35%
30%
25%
30%
25%
20%
25%
20%
15%
20%
15%
10%
15%
10%
5%
10%
5%
0%
5%
0%
Adjusted net (debt)/cash £m and cash generation %
0%

Operating 
Operating 
profit 
profit 
return %
Operating 
return %
profit 
Operating
Operating
return %
profit £m
profit £m
Operating
profit £m

2016
2016

2014
2014

2013
2013

2015
2015

18.0
18.0

15.6
15.6

12.7
12.7

9.8
9.8

2014

2016

2013

2015

18.0

15.6

12.7

9.8

79.7%

110%
110%

100%
110%
100%

90%
100%
90%

106.3%
106.3%

106.3%

1.2
1.2
97.6%
97.6%
1.2
97.6%

97.4%
97.4%

97.4%

The Group has continued to enjoy good operating cash 
generation in the year, albeit below previous years, as a result of 
the Group’s decision to fund cases in the PI division. The overall 
level of net debt reduced by £0.1m in the year.

Cash
Cash
generation %
generation %
Cash £m
Cash
Cash £m
generation %
Net (Debt) £m
Net (Debt) £m
Cash £m

Net (Debt) £m

79.7%
79.7%

79.7%

(4.8)
(4.8)

(4.8)

80%
90%
80%
70%
80%
70%

60%
70%
60%

50%
60%
50%

50%

2013
2013

2013

2014
2014

2014

(8.3)
(8.3)

2015
2015

(8.3)

(8.2)
(8.2)

2016
2016

(8.2)

2015

2016

NAHL Group plc
Annual Report and Accounts 2016

27

Financial StatementsGovernanceStrategic ReportPrincipal Risks and Uncertainties

The Board has ultimate responsibility for 
setting the Group’s risk appetite and for 
effective management of risk.

An annual assessment of key risks is performed by the Executive Directors and presented to the Board. A risk register is maintained 
and regularly reviewed by the Executive Directors. All risks take into consideration the likelihood of the event occurring and the 
impact of that event. Once the risks have been assessed appropriate mitigation actions are determined for each key risk identified. 
The principal risks identified are as follows.

Principal risk

Description

Mitigation

Regulatory

Market and 
competition

Customers

Supply and 
demand

The Group and its PLFs are subject to an extensive regulatory 
and legal framework. This includes the need to comply with 
the provisions of the LASPO Act 2012 and regulation by either 
the Claims Management Regulation Unit (CMRU) or the 
Solicitors Regulation Authority (SRA). Regulations and laws 
are open to change as demonstrated by the Government’s 
announcement on the increase to the small claims limit and 
restrictions on compensation for soft tissue injuries in 
February 2017. In the event either the Group or its customers 
fail to, or are unable to, change their business models then 
this could have a significant impact on the Group’s revenue 
and profits.

The Group operates in a competitive market and whilst 
competitors continue to leave the market, the Group could 
still face competition from other consumer marketing 
businesses in the CLS market. The Group is also reliant on the 
PI sector for a significant part of its revenue and profits.

The Group is dependent upon its customers for its 
business often prior to the satisfactory completion of the 
case. Any termination by customers of this relationship or 
any significant change to their financial situation could 
have an impact on the financial performance of the Group. 
During 2016 the Group saw some of its PLFs reduce 
demand as a result of funding issues. This could become 
more prevalent.

The Group will continue to monitor regulatory and legal 
developments and use these to underpin its strategic and 
competitive response and ensure compliance with its 
obligations. It will also continue to work with the Regulators  
to ensure compliance. The business model has proven to be 
adaptable and resilient to change over the past 20 years and  
the business has continued to develop through the various 
regulatory changes.

This model will be subject to continued review as to its 
appropriateness for current regulations.

The Group has a strong brand and leadership position in the PI 
sector. This acts as a continued barrier to entry and the Group will 
continue to compete effectively against the competition. The 
Residential Property and Critical Care divisions demonstrate the 
Group’s strategy to develop into other chosen legal markets 
through targeted acquisitions. This helps to mitigate its reliance on 
the PI sector.

The Group continues to provide its customers with high quality 
business that ensures they maximise their financial 
performance. The Group has a number of panel relationships 
and ensures that no single customer accounts for more than 
20% of the Group’s business each month. The Group continues 
to explore new relationships to its customer base ensuring it is 
able to service the needs of the Group. The Group, through its 
initial trials, is also changing its business model so it is able to 
offer PLFs different funding models and is also considering new, 
alternative business structures for its enquiries.

The Government’s announcement in February 2017 
contained a number of changes that will impact the PI 
division. For a period of time we expect there to be 
uncertainty as the impact of the Government’s plans is 
clarified. This may lead to some law firms reviewing their 
investments in the PI sector and it is likely that some 
demand reduction will result. Depending on the long-term 
outcome of the consultation it is possible that PLF demand 
may be permanently affected for specific claim types.

NAH has modeled and considered its strategic response to the 
forthcoming reforms. We believe that less than 30% of our 
claims will require processing in the small claims track. 

For smaller value claims and RTA cases we believe our brand 
positioning will create opportunities for continued profitable 
volume but may necessitate a revised approach and different 
business model. This is likely to include ABSs with key parties 
and a different financial model.

28 NAHL Group plc

Annual Report and Accounts 2016

Principal risk

Description

Mitigation

Reliance 
on online 
marketing

Brand 
reputation

The Group relies on its marketing strategy to retain its 
market leading position in both the PI and Residential 
Property sectors. Any significant change in technology, 
cost increases, changes to search engine algorithms or 
terms of services could impact the Group’s ability to 
maintain its rankings on search results and ultimately lead 
to it having to spend more resource and expenditure to 
meet its financial results.

The Group’s success and results are dependent, in part, on 
the strength and reputation of the Group and its brands. 
The Group relies on its brands which includes NAH, the 
various residential property brands and the Bush brand 
and is exposed to the risk of these brands being tarnished 
via any significant adverse publicity.

Reputation 
for clinical 
independence

IT and systems

The Group’s success in the Critical Care sector is largely 
dependent on the quality of written materials, its 
consultants and the preservation of clinical independence. 
Failure to maintain such quality and independence exposes 
the Group to a tarnished reputation for handling and 
processing cases. 

The Group utilises various IT systems in support of the 
business and depends on these to deliver the various 
service offerings to customers and consumers. A major IT 
or system failure could interrupt our ability to provide those 
services and impact the business.

Dependence on 
key personnel

The Group’s future growth and success depends, in part, 
on the leadership and performance of its Executive 
Directors and Senior Management Team. The loss of any 
key individual or the inability to attract appropriate 
personnel could impact its ability to execute its business 
strategy successfully which could negatively impact the 
Group’s future performance.

The Group has extensive experience of managing its marketing 
strategy through a combination of internal marketing experts 
and external agencies. The relationships with the external 
agencies go back many years and ensure the Group has the 
flexibility and speed required to react to the potential 
risks outlined. 

Brand performance is tracked and measured on an ongoing 
basis to ensure that it remains ahead of competitors and 
delivers compelling messages which drive consumer contacts. 
The Group, through NAH, is also active in public affairs and 
thought leadership, effectively lobbying in areas of importance 
to the sector, demonstrated through activities such as the Stop 
Nuisance Calls campaign and Ethical Marketing Charter.
Bush is registered as a Domiciliary Care Service accredited with 
the CQC and adheres to various care standards by the relevant 
registered authorities. This ensures the Group maintains its 
brand trust ratings and its reputation.

Quality is maintained by a clinical supervision process and 
highly trained teams of administration support. Clinical 
independence is the cornerstone of Bush’s business and all 
consultants have a mixed caseload of claimant and 
defendant instructions.

The Group does not rely on one single system or platform, 
rather having individual systems for specific purposes.

These systems are supported by appropriately experienced 
individuals and third parties and subject to back up and disaster 
recovery processes. Critical systems fail over and recovery 
processes have been successfully tested with no issues identified.

The Group operates Information Security policies to the 
principles of ISO 27001.

The Group maintains competitive and attractive employment 
terms and conditions, fully empowering key individuals and 
allowing them to maximise their job satisfaction. The Group 
incentivises key management through annual incentive plans in 
the short-term and through share options for medium and 
long-term retention.

NAHL Group plc
Annual Report and Accounts 2016

29

Financial StatementsGovernanceStrategic ReportOur People

Enhancing talent, promoting culture and 
aligning values saw the Group reinforce the 
strength and capabilities of the people at the 
heart of its success. 

Enhancing talent across the Group
Building on our strong focus on talent, the Group invested 
further time and resources in 2016 into evolving the  
workforce within each division through a clear recruitment  
and development strategy. Fresh perspectives, succession 
planning and inter-division promotions sat at the heart of  
these strategies to ensure the sharing of talent and the 
creation of new opportunities for our people to develop.

Fresh perspectives at a senior level arrived at NAH as the  
team welcomed Adam Nabozny from Minster Law as 
Partnerships Director, focused on strengthening and 
maintaining a partnership ethos between the division and its 
PLFs. Additionally, we welcomed Debbie Britton as Marketing 
Director in January 2017. Debbie brings extensive marketing 
and brand experience gained at The Open University, npower 
and AXA UK and will lead the team on brand development, 
in-sourcing of marketing expertise and supporting the 
business through an ever-changing landscape.

A strategic approach to succession planning saw internal 
promotions at NAH in the Finance Director role (Tom 
Fitzgerald), thus allowing for skills and expertise to be moved 
into the business development arena (Chris Higham) as part 
of the division’s preparations for PI reforms in 2017.

Other divisions in the Group also benefitted from our ability  
to develop from within. Three promotions saw Helen Jackson 
and Abid Mahmood move from Group to Bush as Managing 
Director and Financial Controller respectively, and the Group 
implemented a new role of Group Head of IT and welcomed 
Anthony McGuinness (formerly of Fitzalan) to focus on 
alignment of Group IT policies, IT risk management 
and infrastructure. 

Investing in our people
During the year the benefit of investing in reward and 
recognition across the whole Group was realised with a more 
personalised approach to benefits and recognition incentives 
to reward staff for their commitment and achievements.  
This has included a number of initiatives celebrating length  
of service, focusing on wellbeing and creating an engaging 
working environment.

Particularly pleasing were the significant reductions in 
turnover seen at the NAH Contact Centre, dropping as low as 
26.2% by December 2016 (December 2015: 40.9%). This was 
achieved through substantial efforts to improve culture, the 
working environment and leadership skills.

The Group celebrates length of service, with an average 
service standing at just over three and a half years. During 
the year, the Group celebrated two employees reaching 
17 years’ service.

Strengthening our HR team
Mid-way through 2016, following Helen Jackson’s promotion, 
we welcomed Marcus Lamont as Group HR Director. Marcus 
joined from Everest and was previously at UPS. His focus  
will continue to be on developing talent and investing in 
employees, with the addition of aligned people policies and 
procedures to ensure fair and transparent treatment for all.

The Group further adapted and developed its policies on 
appraisals, pay review, recruitment, disciplinary and 
grievances, maternity and paternity, as well as introducing a 
Modern Slavery Act Statement and employee Code of Conduct 
that both ensure the fair treatment and respect of people.

2017 outlook
2017 will see the Group further expand the development 
strategy with the introduction of a Leadership School, 
accompanying development days and an expansion of  
the succession planning process. An annual Group-wide 
Management Conference will be launched to improve 
communication and knowledge sharing across the Group.

People will continue to be the foundation of success and one  
of the Group’s key competitive advantages.

186

7

Current employees across the Group

Significant leadership
appointments/developments in 2016

3.5 years

Average length of service

30 NAHL Group plc

Annual Report and Accounts 2016

NAHL Group plc
Annual Report and Accounts 2016

31

Financial StatementsGovernanceStrategic ReportAdam NaboznyPartnerships Director (NAH)Debbie BrittonMarketing Director (NAH)Anthony McGuinnessGroup Head of ITAbid MahmoodFinancial Controller (Bush)Simon TrottManaging Director (NAH)Richard RickwoodManaging Director (Fitzalan)Chris HighamBusiness Development Director (NAH)Helen Jackson Managing Director (Bush)Marcus LamontGroup HR DirectorTom FitzgeraldFinance Director (NAH)Our Community

We are passionate about giving back to 
our local communities and supporting 
good causes.

In 2016, the Group adopted the Paul Bush Foundation Trust 
(PBFT) as its charity to support with fundraising activities 
and grants.

The PBFT was set up in 2012 by the founder of Bush, Paul 
Bush. Paul, himself a paraplegic since 1975, and subsequently 
his daughter Rachel, a specialist spinal nurse, became 
passionate about improving the lives of people with a disability. 
This passion remains a central feature of the values and 
principles by which Bush operates its business and the Group 
is proud to support the Trust.

The Group’s support and employee fundraising raised over 
£62,000 for the PBFT during the year with events such as bake 
sales, sporting challenges and social events. During the year, 
Russell Atkinson was also appointed as Trustee of the PBFT.

Local causes and commitments
Giving something back is important to our employees and  
they have always been enthusiastic about volunteering.  
In 2016, NAH employees pledged a number of hours to the 
local community which included food bank donations and  
a new partnership with Latimer Arts College. This involved 
supporting a Dragon’s Den Enterprise Day which NAH 
Managing Director Simon Trott was part of. In addition,  
we supported student mentoring and the development of  
a Passport for Success to support the learning outcomes  
for young people.

Searches has supported a number of local and national 
charities and organisations throughout the year including 
Rockinghorse Children’s Charity, Chestnut Tree House, Circus 
Starr, ChildLine, Age UK and the Brighton Housing Trust.

In particular, Searches is proud to host the Property 
Professionals Lunch each quarter in partnership with Portfolio 
Magazine. The lunch provides a networking opportunity for 
professionals in the property industry and each event hosts a 
prize draw to raise funds for the Rockinghorse Children’s 
Charity – in particular the Royal Alexandra Children’s Hospital 
and the Trevor Mann Baby Unit.

In total in 2016, Searches helped to raise over £3,000 to 
support local and national causes.

“The involvement of local businesses in our student activities 
throughout the year is of great importance to us. We work hard to 
provide engaging development opportunities to prepare our 
young people for working life, right from their first year with us, 
and enhance the skills that businesses look for. We’re delighted to 
be working with National Accident Helpline and the contributions 
they have made to our activities so far have been valuable for our 
enterprise programme. We’re very much looking forward to 
building on this working relationship in 2017.” 

The Group also supported Chief Financial Officer, Steve 
Dolton, in his quest to drive from Blenheim Palace, Oxfordshire 
to Le Touquet, France. The Twin Town Challenge raised  
money for Special Effect, a charity that supports severely 
injured individuals. Steve’s team raised money for the charity  
through sponsorship, donations and a silent auction and  
were awarded the Cally Robson Memorial Trophy, the event’s 
outstanding fundraising award for raising the greatest amount 
of team sponsorship.

Jyoti Pankhania, Assistant Principal – Latimer Arts College

32 NAHL Group plc

Annual Report and Accounts 2016

Steve Dolton and team taking part in 
the Twin Town challenge.

Simon Trott addressing students at  
the Dragon’s Den event. 

Andrew Stenning of Searches with representatives 
of Rockinghorse Children’s Charity and Portfolio 
Magazine at the Property Professionals Lunch.

NAHL Group plc
Annual Report and Accounts 2016

33

Financial StatementsGovernanceStrategic ReportBoard of Directors

Steve Halbert

Russell Atkinson

Steve Dolton

Gillian Kent

Tim Aspinall

34

NAHL Group plc
Annual Report and Accounts 2016

Steve Halbert
Chairman
Steve Halbert is Non-Executive Chairman of the Group, which he 
joined in 2010. He has over 25 years’ Board experience. Steve is 
also Chair of the Audit Committee and Nomination Committee.

Russell Atkinson
Chief Executive Officer
Russell Atkinson became Chief Executive Officer of the Group, 
following Admission in 2014. He joined the Company in 2012 as 
Managing Director of NAH and had a pivotal role in 
implementing its strategy following regulatory change in 2013.

As Chairman, Steve is responsible for the proper operation 
of the Board and its committees, compliance with the 
Company’s Code of Corporate Governance and, working  
closely with the CEO, ensuring the business regularly reviews  
its strategic plans.

His responsibilities include developing and implementing the 
Group-wide strategy and ensuring delivery of budgeted financial 
performance, promoting the Group’s values and supporting 
divisional strategies.

Steve is currently Chairman of Alcumus Holdings Limited, Ocee 
International Limited and Safestyle UK PLC, an AIM quoted 
company. Steve has held various previous board positions, 
including Chairman at United House, Chairman at GVA and a 
member of the board of KPMG LLP.

Prior to joining the Group, Russell held Managing Director roles 
at international firms including UK Managing Director of Lebara 
Mobile Limited, Managing Director of Blackhawk Network (UK) 
Limited, a division of Safeway Inc. and Director of E-Payments at 
Travelex.

Steve Dolton
Chief Financial Officer
Steve Dolton is currently Chief Financial Officer of the Group 
having joined in 2012.

His responsibilities include overall management of the finance 
function within the Group and liaising with the Group’s investors 
and the banks.

Steve is currently a Non-Executive Director of Oxford United 
Football Club and has over 20 years’ senior finance experience. 
Prior to joining the Group, he was Chief Financial Officer of 
several companies including NSL Services Group, Azzurri 
Communications Limited, Safety-Kleen Group European 
Operations and Walker Dickson Group Limited. Prior to that, 
Steve worked in various financial roles with Peek Plc, including  
a two-year period in Asia as Regional Controller.

He is a qualified Chartered Accountant and has been a member 
of the ICAEW since 1989, having qualified with Grant Thornton 
LLP. He is a fellow of the Institute of Directors in the UK and 
holds a Bachelor of Arts from Huddersfield Polytechnic.

Russell holds a Bachelor of Arts from Leicester Polytechnic and 
a diploma in marketing from The Chartered Institute of 
Marketing and is a fellow of the Institute of Directors.

Gillian Kent
Non-Executive Director
Gillian Kent became Non-Executive Director in November 2014 
and is Chair of the Group’s Remuneration Committee. Gillian is 
also an independent Non-Executive Director at Pendragon plc, 
Ascential plc, Mothercare plc and Coull Ltd and Chairman at No 
Agent Technologies Ltd.

Her executive career in the digital and online sectors includes 
Managing Director of Microsoft’s largest online business in the 
UK. Gillian has also served as Chief Executive Officer and Digital 
Consultant at GK Associates, Chief Executive Officer at 
Propertyfinder.com, and Director of Strategy and Business 
Development at Microsoft (MSN).

Tim Aspinall
Non-Executive Director
Tim Aspinall became Non-Executive Director in June 2016 and 
sits on the Audit, Remuneration and Nomination Committees.

Tim is the CEO of Aspinall Consultants Limited (founded in 
January 2015), a management consultancy business advising 
law firms, investors and new entrants on strategy, mergers, 
business development and performance improvement.

Tim is also a Non-Executive Director of Premier Medical 
Holdings Limited which acquired a majority shareholding in 
Capita Medical Limited from Capita plc. The business is one of 
the UK’s leading providers of medical reports.

His senior leadership career in the legal sector includes 
Managing Partner of DMH Stallard LLP where he led its 
transformation into one of the UK’s most respected mid-market 
law firms.

Tim is passionate about the arts and is a Non-Executive Director 
at Brighton Dome & Festival and a Trustee of the Royal Pavilion 
Foundation.

NAHL Group plc
Annual Report and Accounts 2016

35

Strategic ReportGovernanceFinancial StatementsExecutive Management Team

Our divisions are led by experienced  
professionals who play a critical role  
in the success of the Group.

Simon Trott

Helen Jackson

Richard Rickwood

Marcus Lamont

36

NAHL Group plc
Annual Report and Accounts 2016

Simon Trott
Managing Director – National Accident Helpline  
(Personal Injury)
Simon was appointed in December 2015 as Managing Director 
responsible for NAH executive leadership and business 
operations.

Simon has led the PI division through a year of preparation in 
light of forthcoming regulatory changes and has executed a 
number of strategic business initiatives to drive efficiencies, 
create strong, lasting partnerships and enhance the consumer 
journey.

Previously Simon spent 20 years within the General Insurance 
industry in a number of senior executive positions. Most 
recently at RKH Insurance Group and prior to that 11 years in 
senior management roles at Towergate Partnership Group, 
culminating in CEO of Towergate Direct Division.

Richard Rickwood
Managing Director – Fitzalan Partners 
(Residential Property)
Richard joined the Group in 2011 as Group Operations Director. 
Following a restructure in 2013, Richard took on the role of 
Managing Director for PPI Claimline which was demerged prior 
to listing in 2014.

Richard is now Managing Director at Fitzalan Partners where 
he has grown the business through the successful acquisition 
of Searches UK in January 2016 and a number of strategic 
product and service developments to satisfy both solicitor and 
conveyancer relationships and meet evolving needs of home 
buyers and sellers in an ever-changing market.

Previously, Richard worked at BGL Group, Travelex, Thomas 
Cook and AMP Pearl.

Helen Jackson
Managing Director – Bush & Company Rehabilitation 
(Critical Care)
Helen was appointed as Managing Director at Bush & Company 
in July 2016 having spent four years as Group HR Director.

Responsible for overall strategy and leadership within the 
division as well as business development, quality and clinical 
independence, Helen has driven a number of business 
improvements focusing on maintaining clinical independence 
and addressing the evolving needs of Case Management 
Services and claimant and defendant solicitors while building 
on Bush’s 30 years of success within the Critical Care sector.

Previously, Helen held HR leadership roles at Everest, BUPA 
and Tesco.

Marcus Lamont
Group HR Director
Marcus joined the Group as Group HR Director in July 2016.

During his time with the Group, Marcus has embarked 
on delivering improvements to talent development, embedding 
our culture and values and enhancing recruitment processes, 
with significant focus on an aligned approach across all 
divisions.

Marcus joined from Everest where he was HR Director, taking 
the lead on talent management, leadership development, 
employee engagement and change management. Prior to that, 
Marcus held senior positions at UPS Plc, across the globe.

NAHL Group plc
Annual Report and Accounts 2016

37

Strategic ReportGovernanceFinancial StatementsDirectors’ Report

The Directors of NAHL Group plc present their Annual Report and audited financial statements for the year ended 
31 December 2016.

Results and dividend
The Group’s profit after tax for the year was £12.2m (2015: £10.8m).

The Directors propose a final dividend of 12.7p per share (2015: 12.5p) which, subject to approval at the Annual General Meeting, 
will be paid on 31 May 2017 to shareholders registered on 28 April 2017.

There are no significant events affecting the Company and Group since the balance sheet date. A review of the business, including 
future developments, is included in the Strategic Report on pages 1 to 33.

Directors’ third party indemnity provisions
The Company maintained during the period and to the date of approval of the financial statements, indemnity insurance for its 
Directors and Officers against liability in respect of proceedings brought by third parties, subject to the terms and conditions of 
the Companies Act 2006.

Capital structure
Details of the capital structure can be found in note 19 of the consolidated financial statements. The Group has employee share 
option plans in place, full details of which can be found in note 20 to the financial statements.

Financial instruments
The Group’s principal financial instruments comprise cash and cash equivalents, other receivables, interest-bearing loans and 
trade payables. Further details on financial instruments are given in note 22 to the financial statements.

Directors
Biographies of the present Directors of the Company are listed on pages 34 to 35.

Details of the remuneration of the Directors is disclosed in the Remuneration Report on pages 44 to 45.

Political donations
No political donations were made during the year or the previous year.

Disclosure of information to the Auditor
Each of the persons who is a Director at the date of approval of this Annual Report confirms that:
•  so far as the Director is aware, there is no relevant audit information of which the Company’s Auditor is unaware; and
•  the Director has taken all the steps that ought to have been taken as a Director in order to make himself aware of any relevant 

audit information and to establish that the Company’s Auditor is aware of that information.

This confirmation is given and should be interpreted in accordance with the provisions of s418 of the Companies Act 2006.

Auditor
KPMG LLP have been appointed as Auditor and have expressed their willingness to continue in office as Auditor and a resolution to 
reappoint them will be proposed at the forthcoming Annual General Meeting.

Other information
An indication of likely future developments in the business and particulars of significant events which have occurred since the end 
of the year have been included in the Strategic Report on pages 1 to 33.

Going concern
The Group’s business activities, together with risk factors which impact these activities are included within the Chief Financial 
Officer’s report on pages 24 to 27. The financial position of the Group, its cash flows, liquidity position and borrowing facilities are 
also described in the Chief Financial Officer’s report. Having regard to the matters above, and after making reasonable enquiries, 
the Directors have a reasonable expectation that the Company and the Group have adequate resources to continue operations for 
the foreseeable future.

For that reason, they continue to adopt the going concern basis in the preparation of the accounts approved by the Board of 
Directors and signed on behalf of the Board.

38 NAHL Group plc

Annual Report and Accounts 2016

Group response to Modern Slavery Act 2015
•  Organisational structure and recruitment processes

The Group’s organisational structures include the Board, Senior Management teams across all three organisational divisions, 
Contact Centres at two of the four locations and standard support functions across all sites.

Recruitment processes include the monitoring of passport documentation, with all new recruits expected to show their 
passport as a proof of identity. The Group also reviews shared addresses. In addition, the Group monitors the ongoing wellbeing 
of its employees through line management relationships and an Employee Assistance Programme.

Where recruitment agencies are used to employ staff, the Group ensures these agencies also have an approved statement in 
support of the Modern Slavery Act 2015.

As these structures and recruitment processes apply to UK-based operations, the Group considers these to be very low risk.

•  Services

The services NAHL Group plc provides to its customers and consumers are predominantly UK office-based, with minimal UK 
field-based services.

The Group’s supply chain in relation to services consists, on the whole, of marketing and processing services across personal 
injury, critical care and residential property. The Group considers these to be very low risk in relation to slavery and human 
trafficking so takes no specific action in relation to these relationships.

•  Goods

In terms of goods supplied to the Group, the majority of goods will be goods for use in an office environment such as stationery 
and office equipment. The Group considers these to be very low risk in relation to slavery and human trafficking so takes no 
specific action in relation to these relationships.

Steve Dolton
Chief Financial Officer

20 March 2017

NAHL Group plc
Annual Report and Accounts 2016

39

Strategic ReportGovernanceFinancial StatementsCorporate Governance Statement

The UK corporate governance code
Companies listed on the main market of the London Stock Exchange are required to comply with the UK Corporate Governance 
Code. NAHL Group plc’s shares are traded on AIM and as such, the Group is not subject to the requirements of the UK Corporate 
Governance Code on corporate governance, nor is it required to disclose its specific policies in relation to corporate governance.

However, as a publicly quoted company, the Company maintains appropriate standards of corporate governance. The UK 
Corporate Governance Code represents the ‘gold standard’. However, the UK Corporate Governance Code was not designed with 
smaller companies in mind. Adherence to the full UK Corporate Governance Code is often impractical for smaller companies. In the 
past, in the absence of an alternative code, many AIM companies have adopted the UK Corporate Governance Code ‘to the 
extent applicable’.

In July 2005 the Quoted Companies Alliance (QCA) introduced a simple set of guidelines for corporate governance for AIM 
companies, which were updated in July 2007, September 2010 and again in May 2013. According to the QCA, the guidelines have 
been devised in consultation with a number of significant institutional smaller company investors.

The Directors recognise the importance of sound corporate governance and the Company holds membership of the QCA and 
complies with the QCA Guidelines and the main provisions of the UK Corporate Governance Code, insofar as is practicable to do so 
for a company of NAHL Group plc’s current size and stage of development, save in relation to certain Directors, who will not be 
independent because of the grant or proposed grant of options to them by the Company.

The Board of Directors operates within the framework described below.

Table of committees
The Board is responsible for formulating, reviewing and approving the Group’s strategy, budgets and corporate actions. Board 
meetings are held at least every two months and at such other times as the Directors deem necessary. The Group has appointed 
Steve Halbert as the Group’s Senior Independent Non-Executive Director. The Board has created an Audit Committee, a 
Remuneration Committee and a Nomination Committee where the current composition and responsibilities of the committees are 
as follows:

Audit Committee
The Audit Committee consists of Steve Halbert as Chairman, Gillian Kent and Tim Aspinall. It meets at least twice each year and is 
responsible for ensuring that the financial performance of the Group is properly monitored and reported on and for meeting with 
the Auditor and reviewing findings of the audit with the external Auditor. It is authorised to seek any information it properly requires 
from any employee and may ask questions of any employee. It meets with the Auditor at least twice a year and is also responsible 
for considering and making recommendations regarding the identity and remuneration of such Auditor.

Remuneration Committee
The Remuneration Committee consists of Gillian Kent as Chairman, Steve Halbert and Tim Aspinall. It meets at least twice each 
year and considers and recommends to the Board the framework for the remuneration of the Executive Directors of the Group and 
any other senior management. It further considers and recommends to the Board the total individual remuneration package of 
each Executive Director including bonuses, incentive payments and share options or other share awards. In addition, subject to 
existing contractual obligations, it reviews the structure of all share incentive plans for approval by the Board and, for each such 
plan, recommends whether awards are made and, if so, the overall amount of such awards, the individual awards to Executive 
Directors and the performance targets to be used. No Director is involved in decisions concerning his own remuneration.

Nomination Committee
The Nomination Committee consists of Steve Halbert as Chairman, Gillian Kent and Tim Aspinall. The Nomination Committee 
meets at least once each year and considers the selection and re-appointment of Directors. It identifies and nominates candidates 
to all Board vacancies and regularly reviews the structure, size and composition of the Board (including the skills, knowledge and 
experience) and makes recommendations to the Board with regard to any changes. The Group has adopted a share dealing code 
(based on the AIM Rules) and the Group takes all proper and reasonable steps to ensure compliance by the Directors and 
relevant employees.

The Board is also responsible for ensuring the Group’s compliance with all applicable anti-corruption legislation, including, but not 
limited to, the UK Bribery Act 2010 and the US Foreign Corrupt Practices Act 1977. The Group complies and always has complied 
with all applicable anti-corruption laws. In view of the requirement in the UK Bribery Act 2010 for relevant companies to have 
adequate anti-bribery procedures, the Group has devised and implemented a suite of anti-corruption policies and procedures 
designed to prevent corruption by anyone working on its behalf. The Group has adopted a ‘zero tolerance’ approach to corruption 
and is committed to ethical business practices.

40 NAHL Group plc

Annual Report and Accounts 2016

The Board of Directors

Director

Russell Atkinson
Steve Dolton
Steve Halbert
Gillian Kent
Tim Aspinall

Date appointed

1 May 2014
14 April 2014
1 May 2014
3 November 2014
1 June 2016

Remuneration
Committee

Audit
Committee

Nomination
Committee

–
–
√
√ (Chair)
√

–
–
√ (Chair)
√
√

–
–
√ (Chair)
√
√

Internal control
The Group has introduced policies on internal control and corporate governance. These have been prepared in order to 
ensure that:
•  proper business records are maintained and reported on, which might reasonably affect the conduct of the business;
•  monitoring procedures for the performance of the Group are presented to the Board at regular intervals;
•  budget proposals are submitted to the local Operating Board no later than two months before the start of each financial year;
•  budget proposals are submitted to the Board no later than one month before the start of each financial year;
•  accounting policies and practices suitable for the Group’s activities are followed in preparing the financial statements;
•  the Group is provided with general accounting, administrative and secretarial services as may reasonably be required; and
interim and annual accounts are prepared and submitted in time to enable the Group to meet statutory filing deadlines.
• 

Communication with shareholders
The Directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law 
and regulations.

Company law requires the Directors to prepare Group and parent company financial statements for each financial year. As required 
by the AIM Rules of the London Stock Exchange they are required to prepare the Group financial statements in accordance with 
IFRSs as adopted by the EU and applicable law and have elected to prepare the parent company financial statements on the 
same basis.

Under company law the Directors must not approve the financial statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and parent company and of their profit or loss for that period. In preparing each of the 
Group and parent company financial statements, the Directors are required to:
•  select suitable accounting policies and then apply them consistently; 
•  make judgements and estimates that are reasonable and prudent; 
•  state whether they have been prepared in accordance with IFRSs as adopted by the EU; and 
•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group and the parent 

company will continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the parent 
Company’s transactions and disclose with reasonable accuracy at any time the financial position of the parent company and 
enable them to ensure that its financial statements comply with the Companies Act 2006. They have general responsibility for 
taking such steps as are reasonably open to them to safeguard the assets of the Group and to prevent and detect fraud and other 
irregularities.

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the 
Company’s website. Legislation in the UK governing the preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

By order of the Board

Russell Atkinson    
Chief Executive Officer  

Steve Dolton 
Chief Financial Officer

20 March 2017  

20 March 2017

NAHL Group plc
Annual Report and Accounts 2016

41

Strategic ReportGovernanceFinancial Statements 
 
 
 
Statement from the Chairman of the Remuneration Committee

Dear Shareholder

I am pleased to present the Directors’ Remuneration Report for the financial year ended 31 December 2016.

We presented the 2015 Directors’ Remuneration Report, which was subject to an advisory vote by shareholders, at the Annual 
General Meeting in May 2016. The Committee believes that the Directors’ Remuneration Policy remains unchanged and continues 
to inform our approach to the reward of our Executive and Non-Executive Directors. Accordingly, we have not included the 
Directors’ Remuneration Policy in this Directors’ Remuneration Report, however, a copy is available in our 2014 Directors’ 
Remuneration Report.

The Annual Report on Remuneration provides details of the amounts earned in respect of the year ended 31 December 2016 and 
how the Directors’ Remuneration Policy will be applied for the year commencing 1 January 2017.

Review of the 2016 financial year
As highlighted earlier in the Executive’s reports, the Company has performed in line with expectations delivering underlying 
revenue of £49.4m and an increase in underlying operating profit of 15.1% to £18.0m.

The 2016 annual bonus was subject to stretching financial targets set by the Committee and, notwithstanding the strong financial 
performance achieved by the Group in the face of uncertain market conditions in PI and Residential Property, the profit threshold 
for the bonus scheme was not met. As a result, no bonus payouts were made to the CEO and CFO. 

Outlook for the 2017 financial year
Details in relation to the application of the Directors’ Remuneration Policy in 2017 are set out on pages 43 to 45, however, the key 
elements will be as follows:
•  Executive Directors have been awarded a 2% increase in base salary with effect from 1 March 2017, in line with the percentage 

increase in base salary awarded to the wider workforce.

•  The CEO’s annual bonus opportunity for 2017 will continue to be subject to a maximum of 100% of base salary. The CFO’s 

annual bonus opportunity for 2017 will remain at 85% of salary.

•  Annual bonus awards for 2017 will be based on operating profit and individual objectives which are aligned to the  

• 

Company’s strategy.
It is proposed that long-term incentives will be granted to Executive Directors during 2017, the details of which we will determine 
in due course.

•  Non-Executive Directors’ basic fee and the fees for chairing the Audit Committee and Remuneration Committee were increased 

by 2% with effect from 1 March 2017.

Conclusion
We are committed to a responsible and transparent approach in respect of executive pay. The Annual Report on Remuneration will 
be subject to an advisory vote at the 2017 Annual General Meeting. The Committee believes that the advisory vote provides a 
greater degree of accountability and gives shareholders a say on this important area of corporate governance.

The Committee will continue to monitor remuneration policy to ensure it remains aligned to the business strategy and delivery of 
shareholder value.

Gillian Kent
Chairman of the Remuneration Committee

20 March 2017

42 NAHL Group plc

Annual Report and Accounts 2016

Directors’ Remuneration Report

Single figure of remuneration
The table below details the elements of remuneration receivable by each Director for the financial year ended 31 December 2016 
and the total remuneration receivable by each Director for that financial year and for the financial year ended 31 December 2015.

2016

Executive Directors
J R Atkinson

S Dolton1

Non-Executive Directors
R S Halbert

T J M Aspinall 2

G D C Kent

S J Porteous

Salary and 
fees
£000

Benefits
£000

Annual Bonus
£000

Pension
£000

Total 
Remuneration 
2016
£000

Total 
Remuneration 
2015
£000

214

171

83

24

47

–

17

16

–

–

–

–

–

–

–

–

–

–

1

–

–

–

–

–

232

187

83

24

47

–

371

284

81

–

44

19

1.  S Dolton is contracted to work four days per week and his salary is calculated on a pro-rata basis to reflect this time commitment.
2.  T J M Aspinall was appointed to the Board on 1 June 2016.

The taxable benefits received during the financial year ended 31 December 2016 are principally car allowance and private 
medical insurance.

Individual elements of remuneration
Base salary and fees
The base salaries for 2016 and 2017 are as set out below:

J R Atkinson

S Dolton

Details of Non-Executive Directors’ fees for 2016 and 2017 are as set out below:

Chairman’s fee

Non-Executive Director’s fee

Chair of the Remuneration Committee

1.  Salary/Fee increase with effect from 1 March 2017.

2016
base salary
£000

2017
base salary1
£000

214

171

2016
fee
£000

83

42

5

219

175

2017
fee1
£000

85

43

5

% increase

2.0%

2.0%

% increase

2.0%

2.0%

2.0%

NAHL Group plc
Annual Report and Accounts 2016

43

Strategic ReportGovernanceFinancial StatementsDirectors’ Remuneration Report continued

Annual bonus plan
No annual bonus was awarded during the financial year.

Long-term incentives
Awards vesting in respect of the financial year
No long-term incentive awards vested during the year.

Awards granted during the financial year
No long-term incentive awards were granted during the year.

Statement of Directors’ shareholding and share interests
The interests of the Directors and their immediate families in the Company’s Ordinary Shares as at 31 December 2016 and as at 
31 December 2015 were as follows:

Executive Directors
J R Atkinson

S Dolton

Non-Executive Directors
R S Halbert

T J M Aspinall

G D C Kent

31 December
2016

31 December
2015

0.77%

1.48%

1.42%

0.00%

0.00%

0.75%

1.44%

1.42%

0.00%

0.00%

The interests of each Executive Director of the Company as at 31 December 2016 in the Company’s share schemes were as follows:

Director

Plan

J R Atkinson

LTIP (nominal cost options)

EMI

EMI

SAYE

S Dolton

LTIP (nominal cost options)

EMI

EMI

SAYE

Exercised 
during the
year

Unvested and 
subject to 
performance 
conditions

Unvested and 
not subject to 
performance 
conditions

Total as at 
31 December
2016

–

–

–

–

–

–

–

–

312,501

124,999

71,267

–

–

–

–

11,250

237,501

124,999

45,611

–

–

–

–

11,250

312,501

124,999

71,267

11,250

237,501

124,999

45,611

11,250

44 NAHL Group plc

Annual Report and Accounts 2016

Implementation of Directors’ Remuneration Policy for the financial year commencing 1 January 2017
Information on how the Company intends to implement the Directors’ Remuneration Policy for the financial year commencing on 
1 January 2017 is set out below:

Salary/Fees
The Executive Directors were awarded a 2.0% increase to base salary, with effect from 1 March 2017, in line with the percentage 
increase awarded to the wider workforce.

Non-Executive Directors’ basic fee and the fees for chairing the Audit Committee and Remuneration Committee were increased by 
2.0%, with effect from 1 March 2017.

Annual bonus plan
The maximum bonus opportunity for the CEO and CFO will be 100% and 85% of salary respectively.

An annual bonus of 75% will be assessed against operating profit performance and 25% will be based on individual objectives. 
Performance targets will continue to be set at the challenging levels of previous years. The individual objectives are likely to  
focus around key areas such as responding to regulatory change and strategic growth projects. The actual performance targets 
are not disclosed as they are considered to be commercially sensitive at this time. The targets will be disclosed in next year’s 
Directors’ Remuneration Report or at such point that the Committee considers that the performance targets are no longer 
commercially sensitive.

Long-term incentives
From 2017 onwards it is proposed that LTIP awards will be made to Executive Directors on an annual basis to ensure they are 
appropriately incentivised and aligned with shareholder’s interests over the longer term. The Committee has yet to determine 
details of the awards to be made to Executive Directors for 2017 given the recent regulatory announcements following the 
Government consultation on Personal Injury reforms. Full details of the size of awards made and any performance conditions 
attaching to the awards will be made at the time of any award and in the Company’s 2017 Annual Report on Remuneration.

Consideration by the Directors of matters relating to Directors’ remuneration
The Remuneration Committee is composed of the Company’s independent Non-Executive Directors, Gillian Kent (Chairman), 
Steve Halbert and Tim Aspinall. Executive Directors only attend meetings by invitation.

The Committee’s key responsibilities are:
•  reviewing the ongoing appropriateness and relevance of remuneration policy;
•  reviewing and approving the remuneration packages of the Executive Directors;
•  monitoring the level and structure of remuneration of the senior management; and
•  production of the Annual Report on the Directors’ remuneration.

Advisors
During the financial year, the Committee received independent advice from Deloitte LLP. Deloitte is a founder member of the 
Remuneration Consultants Group and voluntarily operates under its code of conduct in its dealings with the Committee.

Approval
This report was approved by the Board on 20 March 2017 and signed on its behalf by:

Gillian Kent
Chairman of the Remuneration Committee 

20 March 2017

NAHL Group plc
Annual Report and Accounts 2016

45

Strategic ReportGovernanceFinancial StatementsStatement of Directors’ Responsibilities
In respect of the Annual Report and Financial Statements

The Directors are responsible for preparing the Annual Report and the Financial Statements in accordance with applicable law 
and regulations.

Company Law requires the Directors to prepare Group and parent company financial statements for each financial year. As 
required by the AIM Rules of the London Stock Exchange they are required to prepare the Group financial statements in 
accordance with IFRSs as adopted by the EU and applicable law and have elected to prepare the parent company financial 
statements on the same basis.

Under company law the Directors must not approve the financial statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and parent company and of their profit or loss for that period. In preparing each of the 
Group and parent company financial statements, the Directors are required to:
•  select suitable accounting policies and then apply them consistently; 
•  make judgements and estimates that are reasonable and prudent; 
•  state whether they have been prepared in accordance with IFRSs as adopted by the EU; and 
•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group and the parent 

company will continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the parent 
company’s transactions and disclose with reasonable accuracy at any time the financial position of the parent company and enable 
them to ensure that its financial statements comply with the Companies Act 2006. They have general responsibility for taking such 
steps as are reasonably open to them to safeguard the assets of the Group and to prevent and detect fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the 
Company’s website. Legislation in the UK governing the preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

46 NAHL Group plc

Annual Report and Accounts 2016

Independent Auditor’s Report

We have audited the financial statements of NAHL Group plc for the year ended 31 December 2016 set out on pages 48 to 78. The 
financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and 
International Financial Reporting Standards (IFRSs) as adopted by the EU. And as regards the parent company financial 
statements, as applied in accordance with provisions of the Companies Act 2006.

This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state to the Company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the Company and the Company’s members, as a body, for our audit work, for this report, or for 
the opinions we have formed.

Respective responsibilities of Directors and Auditor
As explained more fully in the Directors’ Responsibilities Statement (set out on page 46), the Directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view. Our responsibility is to audit, and 
express an opinion on, the financial statements in accordance with applicable law and International Standards on Auditing (UK and 
Ireland). Those standards require us to comply with the Auditing Practices Board’s Ethical Standards for Auditors.

Scope of the audit of the financial statements
A description of the scope of an audit of financial statements is provided on the Financial Reporting Council’s website at 
www.frc.org.uk/auditscopeukprivate.

Opinion on financial statements
In our opinion:
•  the financial statements give a true and fair view of the state of the Group’s and of the parent company’s affairs as at 

31 December 2016 and of the Group’s profit for the year then ended; 

•  the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the EU; 
•  the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by the EU and as 

applied in accordance with the provisions of the Companies Act 2006; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

Opinion on other matters prescribed by the Companies Act 2006
In our opinion the information given in the Strategic Report and the Directors’ Report for the financial year is consistent with the 
financial statements.

Based solely on the work required to be undertaken in the course of the audit of the financial statements and from reading the 
Strategic Report and the Directors’ Report:
•  we have not identified material misstatements in those reports; and 
• 

in our opinion, those reports have been prepared in accordance with the Companies Act 2006. 

Matters on which we are required to report by exception
We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in 
our opinion: 
•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been 

received from branches not visited by us; or 

•  the parent company financial statements are not in agreement with the accounting records and returns; or 
•  certain disclosures of Directors’ remuneration specified by law are not made; or 
•  we have not received all the information and explanations we require for our audit.

David Simpson (Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor
Chartered Accountants

Altius House
One North Fourth Street
Milton Keynes
MK9 1NE 

20 March 2017

NAHL Group plc
Annual Report and Accounts 2016

47

Financial StatementsGovernanceStrategic ReportConsolidated Statement of Comprehensive Income
for the year ended 31 December 2016

Underlying revenue

One-off items
Total revenue

Cost of sales

Underlying gross profit

One-off items
Total gross profit

Administrative expenses

Underlying operating profit

Share-based payments

Amortisation of intangible assets acquired on business combinations
One-off items

Total operating profit

Financial income
Financial expense

Profit before tax
Taxation

Profit for the year and total comprehensive income

Note

1, 2

4

4

3

20

14
4

2

7
8

9

2016
£000

49,385

1,250
50,635

2015
£000

50,716

-
50,716

(20,809)

 (25,785)

28,576

1,250
29,826

24,931

-
24,931

(13,665)

(10,812)

17,985

(1,052)

(1,327)
555

15,622

(833)

(259)
(411)

16,161

14,119

43
(403)

59
(228)

15,801
(3,577)

13,950
(3,184)

12,224

10,766

All profits and losses and total comprehensive income are attributable to the owners of the Company.

Basic earnings per share (p)
Group

Diluted earnings per share (p)
Group

The notes on pages 52 to 71 form part of these financial statements.

Note

21

21

2016
p

2015
p

27.0

25.6

26.5

25.0

48

NAHL Group plcAnnual Report and Accounts 2016Consolidated Statement of Financial Position
at 31 December 2016

Non-current assets
Goodwill
Intangible assets
Property, plant and equipment
Deferred tax asset

Current assets
Trade and other receivables
Cash and cash equivalents

Total assets

Current liabilities
Other interest-bearing loans and borrowings
Trade and other payables
Other payables relating to legacy pre-LASPO ATE product
Tax payable
Deferred tax liability

Non-current liabilities
Other interest-bearing loans and borrowings

Total liabilities

Net assets

Equity 
Share capital
Share option reserve
Share premium
Merger reserve
Retained earnings

Total equity

Note

2016
£000

2015
£000

13
14
15
10

16

17
18
2

11

60,362
8,474
327
38

59,238
8,452
259
68

69,201 

 68,017

10,287
4,814

15,101

84,302

8,044
10,056

18,100

86,117

(3,693)
(7,631)
(1,912)
(1,937)
(1,914)

(3,693)
(8,949)
(3,601)
(1,976)
(1,738)

(17,087)

(19,957)

17

(7,396)

(11,089)

(24,483)

(31,046)

59,819

55,071

19

113
1,939
14,507
(66,928)
110,188

113
1,121
14,262
(66,928)
106,503

59,819

55,071

The notes on pages 52 to 71 form part of these financial statements.

These financial statements were approved by the Board of Directors on 20 March 2017 and were signed on its behalf by:

J R Atkinson
Director

Company registered number: 08996352

49

Financial StatementsGovernanceStrategic ReportNAHL Group plcAnnual Report and Accounts 2016Consolidated Statement of Changes in Equity
for the year ended 31 December 2016

Balance at 1 January 2015

Total comprehensive income for the year
Profit for the year

Total comprehensive income

Transactions with owners, recorded directly 

in equity

Bonus issue of capital reduction shares (note 25)
Capital reduction shares cancelled (note 25)
Capital reduction (note 25)
Issue of new Ordinary Shares (note 25)
Share based payments (note 20)
Dividends paid

Share
capital
£000

103 

–

103

16,928
(16,928)
–
10 
–
–

Share
option
reserve
£000

Share 
premium
£000

Merger 
reserve
£000

Retained 
earnings
£000

Total
£000

288

49,533 

(50,000)

36,250 

36,174 

–

–

–

10,766 

10,766 

288

49,533

(50,000)

47,016 

46,940

–
–
–
–
833 
–

– 
–
(49,533)
14,262 
–
–

(16,928)
–
–
–
–
–

–
16,928
49,533
–
–
(6,974)

–
–
–
14,272 
833 
(6,974)

Balance at 31 December 2015 

113 

1,121 

14,262 

(66,928)

106,503 

55,071 

Total comprehensive income for the year
Profit for the year

Total comprehensive income

Transactions with owners, recorded directly 

in equity

Issue of new Ordinary Shares (note 25)
Exercise of share options (note 25)
Share based payments (note 20)
Dividends paid

–

113

– 
–
–
–

–

–

–

12,224 

12,224

1,121

14,262

(66,928)

118,727

67,295

–
(85)
903 
–

160
85
–
–

–
–
–
–

–
–
–
(8,539)

160
–
903 
(8,539)

Balance at 31 December 2016 

113 

1,939 

14,507

(66,928)

110,188 

59,819

The notes on pages 52 to 71 form part of these financial statements.

50

NAHL Group plcAnnual Report and Accounts 2016Consolidated Cash Flow Statement
for the year ended 31 December 2016

Cash flows from operating activities
Profit for the year
Adjustments for:
Depreciation
Amortisation
Financial income
Financial expense
Share based payments
Taxation

Increase in trade and other receivables
(Decrease)/Increase in trade and other payables
Decrease in other payables relating to legacy pre-LASPO ATE product

Interest paid
Tax paid

Net cash from operating activities

Cash flows from investing activities
Acquisition of property, plant and equipment
Interest received
Intangible assets acquired
Consideration paid for the acquisition of subsidiaries
Cash acquired from business combinations

Net cash used in investing activities

Cash flows from financing activities
New share issue
Repayment of borrowings
New borrowings acquired
Bank arrangement fees for new borrowings
Dividends paid

Net cash used in financing activities

Net decrease in cash and cash equivalents
Cash and cash equivalents at 1 January

Cash and cash equivalents at 31 December

Note

2016
£000

2015
£000

12,224 

10,766 

3
14
7
8
20
9

2

15

14
12

170 
1,352
(43)
403
1,052 
3,577

18,735
 (1,876)
(1,868) 
(1,689)

13,302 
(346)
(3,692)

9,264 

175 
261
(59)
228 
833 
3,184 

15,388 
(813)
226 
(2,910)

11,891 
(216)
(3,127)

8,548 

(232)
43 
(393)
(2,090)
295

(195)
59 
(51)
(33,681)
5,572

(2,377)

(28,296) 

160 
(3,750)
– 
–
(8,539)

14,272 
(5,901)
15,000
(230)
(6,974)

(12,129) 

16,167

(5,242)
10,056 

(3,581)
13,637 

22

4,814

10,056 

51

Financial StatementsGovernanceStrategic ReportNAHL Group plcAnnual Report and Accounts 2016 
Notes
(forming part of the financial statements)

1.  Accounting policies
Basis of preparation
Consolidated Financial Statements
The Consolidated Financial Statements for the year ended 31 December 2016 have been prepared in accordance with International 
Financial Reporting Standards as adopted by the European Union (IFRS) and with those parts of the Companies Act 2006 
applicable to companies reporting under IFRS.

The consolidated financial information has been prepared on a going concern basis and under the historical cost convention.

The Directors have prepared cash flow forecasts for the period until 31 March 2018. Based on these, the Directors confirm that 
there are sufficient cash reserves to fund the business for the period under review, and believe that the Group is well placed to 
manage its business risk successfully. For this reason they continue to adopt the going concern basis in preparing the 
financial statements.

Basis of consolidation
The financial statements represent a consolidation of the Company and its subsidiary undertakings as at the Statement of 
Financial Position date and for the year then ended. In accordance with IFRS 10 the definition of control is such that an investor has 
control over an investee when: a) it has power over the investee, b) it is exposed, or has the rights, to variable returns from its 
involvement with the investee and c) has the ability to use its power to affect its returns. All three of these criteria must be met for 
an investor to have control over an investee. All subsidiary undertakings in which the Group has a greater than 50% shareholding 
have been consolidated in the Group’s results.

The consolidated financial information incorporates the results of business combinations using the purchase method. In the Group 
statement of financial position, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially recognised at their 
fair values at the acquisition date. The results of acquired operations are included in the Group statement of comprehensive 
income from the date on which control is obtained. They are deconsolidated from the date on which control ceases. Acquisition 
costs are expensed as incurred. This policy does not apply on the acquisition of Consumer Champion Group Limited for which 
reverse acquisition accounting has been applied.

Use of judgements and estimates
The preparation of financial statements in conformity with IFRSs requires management to make judgements and estimates that 
affect the application of accounting policies and the reported amounts of assets, liabilities, income and expenses. Actual results 
may differ from these estimates. Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting 
estimates are recognised in the year in which the estimates are revised and in any future years affected.

Judgements
In applying the Group’s accounting policies, management has applied judgement in the following area that has a significant impact 
on the amounts recognised in the financial statements.

Revenue, other than pre and post-LASPO ATE income, is not considered to be a key judgement or estimate.

Intangible assets
When the Group makes an acquisition, management determines whether any intangible assets should be recognised separately  
from goodwill and what value to attribute to those assets.

Estimates
Discussed below are key assumptions concerning the future, and other key sources of estimation at the reporting date, that have a 
risk of causing a material adjustment to the carrying amount of assets and liabilities within the next financial year.

Impairment of goodwill
The Group determines, on an annual basis, whether goodwill is impaired. This requires an estimation of the future cash flows of the 
cash generating units (CGUs) to which the goodwill is allocated; see note 13.

Contingent consideration
When the Group acquires businesses, total consideration may consist of additional amounts payable on agreed post-completion 
dates. These further amounts are contingent on the acquired business meeting agreed performance targets. At the date of 
acquisition, the Group reviews the profit and cash forecasts for the acquired business and estimates the amount of contingent 
consideration that is likely to be due.

52

NAHL Group plcAnnual Report and Accounts 2016Recoverability of trade receivables
Trade receivables are reflected net of an estimated provision for impairment losses. This provision considers the past payment 
history and the length of time that the debt has remained unpaid; see notes 16 and 22.

New standards, interpretations and amendments not yet effective
The Group has not applied the following new and revised IFRSs that have been issued but are not yet effective:
•  Amendments to IAS 7: Disclosure Initiative – Effective for annual reporting periods beginning on or after 1 January 2017, with 

early application permitted.

•  IAS 12: Recognition of deferred tax assets for unrealised losses – Effective for annual reporting periods beginning on or after 

1 January 2017.

•  IFRS 9: Financial Instruments – Effective for annual reporting periods beginning on or after 1 January 2018, with early 

application permitted.

•  IFRS 15: Revenue from Contracts with Customers – Effective for annual reporting periods beginning on or after 1 January 2018, 

with early application permitted.

•  IFRS 16: Leases – Effective for annual reporting periods beginning on or after 1 January 2019. Early adoption is permitted for 
entities that apply IFRS 15: Revenue from Contracts with Customers at or before the date of initial application of IFRS 16.

A review of IFRS 16: Leases, which is not yet endorsed and not available for early adoption, will be conducted to determine its 
impact on the Group. The Group has considered the impact of the other standards and revisions above and concluded that these 
will not have a material impact on the Group’s financial statements.

Use of non-GAAP measures
The Directors believe that underlying operating profit, underlying revenue, underlying operating cash and adjusted net debt 
provide additional useful information for shareholders on underlying trends and performance. These measures are used for 
performance analysis and are considered useful as they relate to the core underlying trading activities of the Group i.e. they reflect 
the current ongoing activities of the Group and do not include any items that relate to significant one-off projects that are not 
expected to recur or any items that relate to activities that are outside the normal course of trading (e.g. acquisitions or share 
based costs that are not directly related to the current operating performance of the Group). Underlying operating profit, 
underlying revenue, underlying operating cash and adjusted net debt are not defined by IFRS and therefore may not be directly 
comparable to other companies’ adjusted profit, revenue, cash or debt measures. They are not intended to be a substitute for, or 
superior to, IFRS measurements of operating profit.

The adjustments made to reported revenue are: 

One-off revenues – fees related to one-off revenues in relation to release of the ATE liability that are not expected to recur and are 
not related to the continuing core operations of the business.

The adjustments made to reported operating profit are:

IFRS 2 Share Based Payments – non-cash Group Income Statement charge for share based payments and related National 
Insurance costs. IFRS 2 requires the fair value of equity instruments measured at grant date to be spread over the period during 
which the employees become unconditionally entitled to the options. This is a non-cash charge and has been excluded from 
underlying operating profit as it does not reflect the underlying core trading performance of the Group.

IFRS 3 (Revised) Business Combinations – intangible asset amortisation charges and costs arising from acquisitions. Under IFRS 3 
intangible assets are required to be amortised on a straight-line basis over their useful economic life and as such this is a non-cash 
charge that does not reflect the underlying performance of the business acquired. Similarly, the standard requires all acquisition 
costs to be expensed in the Group Income Statement. Due to their nature, these costs have been excluded from underlying 
operating profit as they do not reflect the underlying core trading performance of the Group.

Other one-off costs/income – these relate to certain one-off costs associated with the Group’s acquisition activities including any 
costs in relation to aborted acquisitions, reorganisation costs associated with one-off projects that are not related to the core 
operations of the business and one-off income for the release of previously recognised liability for pre-LASPO ATE. These have 
been excluded from underlying operating profit as they do not reflect the underlying core trading performance of the Group.

Going concern
The Group had cash balances of £4,814,000 (2015: £10,056,000), net assets of £59,819,000 (2015: £55,071,000) and net current 
liabilities of £1,986,000 (2015: £1,857,000) as at each year end.

After making enquiries, the Directors have a reasonable expectation that the Group has adequate resources to continue in 
operational existence for at least 12 months from the date of approval of the financial statements. As a consequence, the Directors 
believe that the Group is well placed to manage its business risks successfully. As part of the normal management process, 
detailed forecasts of future trading, profits and cashflows on a CGU by CGU basis are prepared, which includes the impact for 
possible changes in market or regulatory conditions. Based on these projections, the Board remains positive about the Group’s 
short and medium-term prospects.

Accordingly, the Directors continue to adopt the going concern basis in preparing the Annual Report and Financial Statements.

53

Financial StatementsGovernanceStrategic ReportNAHL Group plcAnnual Report and Accounts 20161.  Accounting policies continued

Revenue
Personal Injury – Revenue is from the provision of enquiries to the Panel Law Firms, based on a cost plus margin model, on 
provision of the lead, plus commissions received from providers for the sale of additional products by them to the Panel Law Firms 
on sale of that product. Revenue recognised is equal to the cash received with no further clawback or commitments except where 
solicitor income gives rise to variable consideration, in which case the revenue recognised is equal to managements’ best estimate 
of the future expected cash flows discounted for the time value of money.  Where a contract contains elements of variable 
consideration, the turnover recognised is the amount that is probable and can be reliably estimated, discounted for the time value 
of money.

Pre-LASPO ATE – Revenue from commissions received from the insurance provider for the use of after the event policies by Panel 
Law Firms. From 1 April 2013, this product was no longer available as a result of LASPO regulatory changes.

Critical Care – Revenue from the provision of expert witness reports and case management support within the medico-legal 
framework for multi-track cases. Revenue is recognised on the completion and delivery of reports and provision of case 
management services.

Residential Property – Revenue from the provision of online marketing services to target home buyers and sellers in England and 
Wales and offering lead generation services to Panel Law Firms and surveyors in the conveyancing sector. Revenue is recognised 
on a fixed fee basis on the transfer of instruction to Panel Law Firms. Search revenue is recognised as revenue in the period in 
which the search is delivered on a fixed-fee basis.

All revenue is stated net of Value Added Tax. The entire revenue arose in the United Kingdom.

Goodwill
Goodwill represents the excess of the fair value of the consideration given over the fair value of the Group’s share of the net 
identifiable assets of the acquired subsidiary at the date of acquisition. Goodwill is not amortised but is tested for impairment 
annually and again whenever indicators of impairment are detected and is carried at cost less any provision for impairment. Any 
impairment is recognised in the statement of comprehensive income.

Other intangible assets
Other intangible assets that are acquired by the Group and have finite useful lives are measured at cost less accumulated 
amortisation and any accumulated impairment losses.

Amortisation
Intangible assets are amortised on a straight-line basis over their estimated useful lives as follows: 
•  Technology related intangibles 
•  Contract related intangibles 
•  Brand names 
•  Other intangible assets 

5 to 10 years
3 to 10 years
3 to 10 years
3 years

– 
– 
– 
– 

No amortisation is charged on assets under construction as these are not yet in use.

Depreciation
Depreciation is calculated to write off the cost, less estimated residual value, of property, plant and equipment by equal 
instalments over their estimated useful economic lives as follows:

Fixtures and fittings including: 
•  Office equipment 
•  Computers 

– 
– 

3 to 5 years
3 years

Operating leases
Operating lease rentals are charged to the income statement on a straight-line basis over the period of the lease.

Cash and cash equivalents
Cash and cash equivalents comprise cash balances.

Taxation
Tax on the income statement for the year comprises current and deferred tax. Tax is recognised in the statement of comprehensive 
income except to the extent that it relates to items recognised directly in equity, in which case it is recognised in equity. Current tax 
is the expected tax payable or receivable on the taxable income or loss for the year, using tax rates enacted or substantively 
enacted at the balance sheet date, and any adjustment to tax payable in respect of previous years.

54

NAHL Group plcAnnual Report and Accounts 2016Notes continued 
 
 
 
 
 
Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting 
purposes and the amounts used for taxation purposes. The following temporary differences are not provided for: the initial 
recognition of goodwill; the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a 
business combination; and differences relating to investments in subsidiaries to the extent that they will probably not reverse in 
the foreseeable future. The amount of deferred tax provided is based on the expected manner of realisation or settlement of the 
carrying amount of assets and liabilities, using tax rates enacted or substantively enacted at the balance sheet date. A deferred tax 
asset is recognised only to the extent that it is probable that future taxable profits will be available against which the temporary 
difference can be utilised.

Interest-bearing borrowings
Interest-bearing borrowings are recognised initially at fair value less attributable transaction costs. Subsequent to initial 
recognition, interest-bearing borrowings are stated at amortised cost using the effective interest method, less any 
impairment losses.

Classification of financial instruments issued by the Group
Financial instruments issued by the Group are treated as equity (i.e. forming part of equity) only to the extent that they meet the 
following two conditions: 
a)  they include no contractual obligations upon the Company (or Group as the case may be) to deliver cash or other financial 

assets or to exchange financial assets or financial liabilities with another party under conditions that are potentially 
unfavourable to the Company (or Group); and 

b)  where the instrument will or may be settled in the Company’s own equity instruments, it is either a non-derivative that includes 
no obligation to deliver a variable number of the Company’s own equity instruments or is a derivative that will be settled by the 
Company’s exchanging a fixed amount of cash or other financial assets for a fixed number of its own equity instruments.

To the extent that this definition is not met, the proceeds of issue are classified as a financial liability. Where the instrument so 
classified takes the legal form of the Company’s own shares, the amounts presented in these financial statements for called up 
share capital and share premium account exclude amounts in relation to those shares.

Finance payments associated with financial liabilities are dealt with as part of interest payable and similar charges. Finance 
payments associated with financial instruments that are classified as part of shareholders’ funds are dealt with as appropriations 
in the reconciliation of movements in equity.

Employee share schemes
The share option plans allow employees of the Group to acquire shares of the Company. The fair value of options granted is 
recognised as an employee expense with a corresponding increase in equity. The fair value is measured at grant date and spread 
over the period during which the employees become unconditionally entitled to the options. The fair value of the options granted is 
measured using an option pricing model, taking into account the terms and conditions upon which the options were granted. The 
amount recognised as an expense is adjusted to reflect the actual number of share options that vest except where forfeiture is only 
due to share prices not achieving the threshold for vesting.

Impairment
The carrying amounts of the Group’s non-financial assets, other than deferred tax assets, are reviewed at each reporting date to 
determine whether there is any indication of impairment. If any such indication exists, then the asset’s recoverable amount is 
estimated. For goodwill, and intangible assets that have indefinite useful lives or that are not yet available for use, the recoverable 
amount is estimated each year at the same time.

The recoverable amount of an asset or cash-generating unit is the greater of its value in use and its fair value less costs to sell. In 
assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that 
reflects current market assessments of the time value of money and the risks specific to the asset. For the purpose of impairment 
testing, assets that cannot be tested individually are grouped together into the smallest group of assets that generates cash inflows 
from continuing use that are largely independent of the cash inflows of other assets or groups of assets (the CGU). The goodwill 
acquired in a business combination, for the purpose of impairment testing, is allocated to CGUs. Subject to an operating segment 
ceiling test, for the purposes of goodwill impairment testing, CGUs to which goodwill has been allocated are aggregated so that the 
level at which impairment is tested reflects the lowest level at which goodwill is monitored for internal reporting purposes. Goodwill 
acquired in a business combination is allocated to groups of CGUs that are expected to benefit from the synergies of the 
combination.

An impairment loss is recognised if the carrying amount of an asset or its CGU exceeds its estimated recoverable amount. 
Impairment losses are recognised in the statement of comprehensive income. Impairment losses recognised in respect of CGUs 
are allocated first to reduce the carrying amount of any goodwill allocated to the units, and then to reduce the carrying amounts of 
the other assets in the unit (group of units) on a pro rata basis.

An impairment loss in respect of goodwill is not reversed. In respect of other assets, impairment losses recognised in prior periods 
are assessed at each reporting date for any indications that the loss has decreased or no longer exists. An impairment loss is 
reversed if there has been a change in the estimates used to determine the recoverable amount. An impairment loss is reversed 
only to the extent that the asset’s carrying amount does not exceed the carrying amount that would have been determined, net of 
depreciation or amortisation, if no impairment loss had been recognised.

55

Financial StatementsGovernanceStrategic ReportNAHL Group plcAnnual Report and Accounts 20162.  Operating segments

Year ended 31 December 2016
Revenue
Depreciation and amortisation
Operating profit/(loss)
Financial income
Financial expenses
Profit/(Loss) before tax
Trade receivables
Segment liabilities
Capital expenditure (including 

intangibles)

Year ended 31 December 2015
Revenue
Depreciation and amortisation
Operating profit/(loss)
Financial income
Financial expenses
Profit/(Loss) before tax
Trade receivables
Segment liabilities
Capital expenditure (including 

intangibles)

Personal
Injury
£000

Pre-LASPO 
ATE
£000

Critical
Care
£000

Residential 
Property
£000

Other 
segments
£000

One-off
items
£000

30,011 
(89)
14,112 
14 
(1)
14,125
1,935
(5,227)
608 

45,081 
(160)
15,528 
49
–
15,577 
2,646 
(6,960)
82 

1,250
–
1,155
–
–
1,155
–

(1,982)*

–

10,353 
(44)
3,786 
19
(5)
3,800
3,929 
(1,035)
96

–
–
–
–
–
–
–
(3,601)
–

2,113
(5)
644
–
–
644
3,351
(884)
–

9,021 
(147)
1,391
–
–
1,391
343
(765)
46

3,522
(22)
825
–
(2)
823
215
(298)
113

–
–
(1,304)
10 
(397)
(1,691)
–
(503)
–

–
(249)
(1,375)
10 
(226)
(1,591)
–
(807)
–

–
(1,242)
(2,979)
–
–
(2,979)
–
(31)
–

–
–
(1,503)
–
–
(1,503)
–
–
–

Total
£000

50,635
(1,522)
16,161
43
(403)
15,801
6,207 
(9,543)
750

50,716 
(436)
14,119 
59 
(228)
13,950 
6,212 
(12,550)
195 

*Pre-LASPO ATE liabilities include the balance of commissions received in advance that are due to be paid back to the insurance provider of £1,912,000 and 
accruals for associated costs of £70,000.

Geographic information
All revenue and assets of the Group are based in the UK.

Operating segments
The expansion of the Group in the prior year resulted in a change to the way the segments are reviewed by the entity’s Chief 
Operating Decision Maker (CODM), being the Board, for performance assessment and resource allocation decisions. The 
segments used in reporting by the CODM and considered relevant to the business are segmented on a product basis. These 
segments are:

Personal Injury – Revenue from the provision of enquiries to the Panel Law Firms, based on a cost plus margin model, plus 
commissions received from providers for the sale of additional products by them to the Panel Law Firms.

Pre-LASPO ATE – Revenue is commissions received from the insurance provider for the use of after the event policies by Panel Law 
Firms. From 1 April 2013, this product was no longer available as a result of LASPO regulatory changes. Included in the balance 
sheet is a liability that has been separately identified due to its material value. This balance is commissions received in advance 
that are due to be paid back to the insurance provider. No interest is due on this liability.

Critical Care – Revenue from the provision of expert witness reports and case management support within the medico-legal 
framework for multi-track cases.

Residential Property (Previously Conveyancing) – Revenue from the provision of online marketing services to target home buyers 
and sellers in England and Wales, offering lead generation services to Panel Law Firms and surveyors in the conveyancing sector 
and the provision of conveyancing searches for solicitors and licensed conveyancers.

Other segments – Costs that are incurred in managing Group activities or not specifically related to a product.

One-off items – Costs associated with the acquisition of subsidiary undertakings , reorganisation costs associated with one-off 
projects that are not related to the core operations of the business, release of ATE liability and including share based payments and 
amortisation charges on intangible assets recognised as part of business combinations.

56

NAHL Group plcAnnual Report and Accounts 2016Notes continued 
Cash flows from operating activities 
A reconciliation of operating profit to cash generation from operations has been presented below separately identifying net cash 
flows relating to underlying operations (comprising cash flows associated with Personal Injury, Critical Care, Residential Property 
and other segments), the Pre-LASPO ATE product segment and one-off items.

Reconciliation of operating profit to net cash flows from operating activities

12 months ended 31 December 2016

Operating profit
Amortisation of intangible assets acquired on business 

combinations

Equity-settled share based payments

Underlying operating profit
Depreciation and amortisation
Increase in trade/other receivables
(Decrease)/Increase in trade and other payables
Decrease in liabilities relating to pre-LASPO ATE product

Underlying 
operations
£000

Pre-LASPO 
ATE
£000

Sub-total
£000

One-off
items
£000

Total
£000

15,606 

1,155

16,761 

(600)

16,161

1,327
1,052 

17,985 
195
(1,876)
(1,969)
–

–
–

1,155
–
–
70
(1,689)

1,327
1,052

19,140 
195
(1,876)
(1,899)
(1,689)

–
–

(600)
–
–
31
–

1,327
1,052

18,540 
195
(1,876)
(1,868)
(1,689)

Net cash flows from operating activities before interest and tax

14,335 

(464)

13,871 

(569)

13,302 

Interest Paid 
Tax paid 

(346) 
(3,692) 

–
–

(346) 
(3,692) 

–
–

(346) 
(3,692) 

Net cash from operating activities 

 10,297 

(464) 

 9,833 

(569)

 9,264 

12 months ended 31 December 2015

Operating profit
Amortisation of intangible assets acquired on business 

combinations

Equity-settled share based payments

Underlying operating profit
Depreciation
Increase in trade/other receivables
Increase in trade/other payables
Decrease in liabilities relating to pre-LASPO ATE product

Underlying 
operations
£000

14,530 

259
833 

15,622 
177 
(813)
226 
–

Pre-LASPO 
ATE
£000

–

–
–

–
–
–
–
(2,910)

Sub-total
£000

14,530 

259
833 

15,622 
177 
(813)
226 
(2,910)

Net cash flows from operating activities before interest and tax

15,212 

(2,910)

12,302 

One-off
items
£000

Total
£000

(411)

14,119 

–
–

(411)
–
–
–
–

(411)

259
833 

15,211 
177 
(813)
226 
(2,910)

11,891 

Interest Paid 
Tax paid 

(216) 
(3,127) 

–
–

(216) 
(3,127) 

–
–

(216) 
(3,127) 

Net cash from operating activities 

11,869 

(2,910) 

 8,959 

(411) 

 8,548 

3.  Administrative expenses and auditor’s remuneration
Included in the consolidated statement of comprehensive income are the following:

Depreciation of property, plant and equipment
Amortisation of intangible assets (not relating to business combinations)
Amortisation of intangible assets relating to business combinations
Operating leases – land and buildings
Operating leases – other
Auditor’s remuneration

The analysis of auditor’s remuneration is as follows:

Audit services – statutory audit

Other assurance services 
Taxation compliance
Taxation advisory services
Corporate finance services

Total non-audit remuneration

2016
£000

170 
25
1,327
361
63 
95 

2016
£000

77 

– 
18 
–
–

18 

2015
£000

175 
2
259
220 
50 
169 

2015
£000

69 

9 
11
6 
74 

100 

57

Financial StatementsGovernanceStrategic ReportNAHL Group plcAnnual Report and Accounts 20164.  One-off items
One-off items included in the income statement are summarised below:

Legal and professional fees relating to acquisitions1
Release of pre-LASPO ATE liability and associated costs2
Personal Injury reorganisation costs3
IPO related costs4
Vendors’ consultancy fees on Fitzalan acquisition5

2016
£000

78
(1,155)
522
–
–

(555) 

2015
£000

570
–
–
(183) 
24

411 

1.  Legal and professional fees paid in relation to the acquisitions of Searches UK Limited (2016) and Fitzalan, BVC and Bush (2015), including due diligence 

costs and Stamp Duty. 

2.  Previously recognised liabilities for pre-LASPO ATE commissions received in advance of £1,250,000 have been released in the year as a result of more 

favorable settlements. These have been offset by associated costs of £95,000.

3.  Personal Injury reorganisation costs relate to costs associated with one-off projects that are not related to the core operations of the business.
4.  Previously recognised accruals in respect of the IPO of £183,000 were released in the prior year.
5.  Fees paid to former senior management of Fitzalan for consultancy services provided in the business post-acquisition.

5.  Staff numbers and costs
The average number of persons employed by the Group (including Directors) during the year, analysed by category, was as follows:

Number of Employees

2016

5
195

200

2016
£000

6,821 
1,052 
723 
65 

8,661

2015

4 
154 

158 

2015
£000

5,969 
833 
597 
31 

7,430 

2016
£000

573

2015
£000

799

Salary
and fees
£000

Benefits
£000

Annual 
bonus
£000

Pension
£000

Total
£000

214 
171 

83 
24
47 

17 
16 

–
–
–

539 

33 

–
– 

–
–
–

– 

1 
–

–
–
–

1 

232
187 

83 
24
47 

573

Directors
Others 

The aggregate payroll costs of these persons were as follows:

Wages and salaries
Share based payments (see note 20)
Social security costs
Pension costs

6.  Directors’ emoluments 

Statutory Directors’ emoluments

Statutory Directors’ emoluments

Year ended 31 December 2016
Executive Directors
J R Atkinson
S Dolton

Non-Executive Directors
R S Halbert
T J M Aspinall
G D C Kent

58

NAHL Group plcAnnual Report and Accounts 2016Notes continuedYear ended 31 December 2015
Executive Directors
J R Atkinson
S Dolton

Non-Executive Directors
R S Halbert
G D C Kent
S J Porteous

Salary
and fees
£000

Benefits 
£000

Annual
bonus
£000

Pension
£000

Total 
£000

210
168

81
44 
19

522

25
24

–
–
–

49

135
92 

–
–
–

227

1 
–

–
–
–

1 

371 
284 

81 
44 
19

799 

The Group contributed £1,000 to pension schemes in respect of Directors during the year (2015: £1,000).

The emoluments of the highest paid Director were £232,000 (2015: £371,000).

Key management personnel are those persons having authority and responsibility for planning, directing and controlling the 
activities of the Group. Key management personnel include members of the operational board who are not statutory directors in 
addition to the main Board. Disclosure of transactions with key management is detailed in note 26.

7.  Financial income

Bank interest income 
Investment income

Total financial income

8.  Financial expense

On bank loans
Bank charges

Total financial expense

2016
£000

25 
18

43 

2016
£000

340 
63 

403 

2015
£000

59 
–

59 

2015
£000

216 
12

228 

59

Financial StatementsGovernanceStrategic ReportNAHL Group plcAnnual Report and Accounts 20169.  Taxation
Recognised in the consolidated statement of comprehensive income

Current tax expense
Current tax on income for the year
Adjustments in respect of prior years

Total current tax

Deferred tax expense
Origination and reversal of timing differences

Total deferred tax

Tax expense in income statement

Total tax charge

2016
£000

3,582
(35)

3,547

30

30

3,577

3,577

2015
£000

3,175 
–

3,175 

9

9

3,184 

3,184 

The Group believes that its accruals for tax liabilities are adequate for all open tax years based on its assessment of many factors, 
including interpretation of tax law and prior experience.

Reconciliation of effective tax rate

Profit for the year
Total tax expense

Profit before taxation 
Tax using the UK corporation tax rate of 20.0% (2015: 20.25%)
Income disallowable for tax purposes
Non-deductible expenses
Adjustments in respect of prior years
Short-term timing differences for which no deferred tax is recognised

Total tax charge

2016
£000

12,224
3,577

15,801
3,160
(3)
455
(35)
–

3,577

2015
£000

10,766 
3,184 

13,950 
2,825 
–
345
–
14 

3,184 

Changes in tax rates and factors affecting the future tax charge
A reduction in the UK corporation tax rate from 21.0% to 20.0% (effective from 1 April 2015) was substantively enacted on 2 July 2013.
Further reductions to 19.0% (effective from 1 April 2017) and to 18.0% (effective from 1 April 2020) was substantively enacted on  
26 October 2015 and an additional reduction to 17.0% (effective from 1 April 2020) was substantively enacted on 6 September 
2016. This will reduce the Group’s future current tax charge accordingly. The deferred tax assets and liabilities at 31 December 
2016 have been calculated based on these rates. 

10. Deferred tax asset 

At beginning of year
Recognised in profit and loss (see note 9)

Deferred tax asset at end of year

2016
£000

68
(30)

38

The asset for deferred taxation consists of the tax effect of temporary differences in respect of:

Property, 
plant & 
equipment
£000

Bad debt 
provisions
£000

63
(19)

44
(23)

21

14
10

24
(7)

17

At 1 January 2015
Recognised in profit and loss 

At 31 December 2015
Recognised in profit and loss 

At 31 December 2016

60

2015
£000

77
(9)

68

Total
£000

77
(9)

68
(30)

38

NAHL Group plcAnnual Report and Accounts 2016Notes continued11.  Deferred tax liability

At beginning of year
Arising on business combination (see note 12)

Deferred tax liability at end of year

2016
£000

1,738
176

1,914

2015
£000

–
1,738

1,738

12. Acquisitions
Acquisition of Searches UK Limited
On 11 January 2016 the Group acquired the entire share capital of Searches UK Limited (Searches). Searches is a conveyancing 
search provider in England and Wales predominantly for residential property transactions.

Acquisition of Bush & Company Rehabilitation Limited
On 14 October 2015 the Group acquired the entire share capital of Bush & Company Rehabilitation Limited (Bush). Bush is a 
leading provider of expert witness reports and case management support within the medico-legal framework for multi-track cases.

Acquisition of Best Value Conveyancing
On 30 June 2015, Fitzalan Partners Limited (Fitzalan) acquired the trading assets of Best Value Conveyancing (BVC). BVC provides 
lead generation services to law firms in the conveyancing sector.

Acquisition of Fitzalan Partners Limited 
On 17 February 2015 the Group acquired the entire share capital of Fitzalan. Fitzalan is an online marketing specialist servicing 
home buyers and sellers in England and Wales.

Fair values
The acquisitions had the following effect on the Group’s assets and liabilities:

Intangible assets
Revaluation of intangible assets
Tangible assets
Trade and other receivables
Cash and cash equivalents
Trade and other payables
Deferred tax liability 

Net assets acquired
Goodwill arising on acquisition

 Searches
£000

881
–
6
369
295
(419)
(176)

956
1,124

Total
2016
£000

881
–
6
369
295
(419)
(176)

956
1,124

Fair value of net assets acquired and goodwill arising

2,080

2,080

Cash consideration
Fair value of deferred consideration 

2,080
–

Fair value of net assets acquired and goodwill arising

2,080

2,080
–

2,080

Fitzalan 
£000

352
–
–
141
626
(445)
(71)

603
3,709

4,312

3,512
800

4,312

BVC 
£000

199
(25)
–
–
–
–
(40)

134
40

174

163
11

174

Bush
£000

8,111
–
53
3,362
4,946
(1,231)
(1,627)

Total
2015
£000

8,662
(25)
53
3,503
5,572
(1,676)
(1,738)

13,614
15,592

14,351
19,341

29,206

33,692

28,599
607

32,274
1,418

29,206

33,692

The Group incurred acquisition related costs of £78,000 (2015: £570,000) related to professional fees paid for due diligence, 
general professional fees and legal related costs. These costs have been included in one-off items in the Group’s consolidated 
statement of comprehensive income.

At 31 December 2016 £nil (2015: £36,000) deferred consideration remained outstanding in respect of the BVC acquisition. During 
2016 the final amount was settled at £11,000 with the resulting £25,000 of the deferred consideration being released.

For all acquisitions made in the year, fair values remain provisional, but will be finalised within 12 months of acquisition.

61

Financial StatementsGovernanceStrategic ReportNAHL Group plcAnnual Report and Accounts 201613. Goodwill

Cost
At 1 January 2015
Acquired through business combinations

At 31 December 2015

Acquired through business combinations

At 31 December 2016

Impairment
At 1 January 2015
At 31 December 2015

At 31 December 2016

Net book value
At 31 December 2015

At 31 December 2016

Personal 
Injury
£000

Critical
Care
£000

Residential 
Property
£000

39,897
–

39,897

–

–
15,592

15,592

–

–
3,749

3,749

1,124

Total
£000

39,897
19,341

59,238

1,124

39,897

15,592

4,873

60,362

–
–

–

–
–

–

–
–

–

–
–

–

39,897

15,592

3,749

59,238

39,897

15,592

4,873

60,362

Where goodwill arose as part of a business acquisition, it forms part of the CGUs asset carrying value which is tested for 
impairment annually.  The Group reassessed the CGUs in the prior year in light of the expansion to the Group and the changes  
to operating segments and has determined that for the purposes of impairment testing, each segment i.e. Personal Injury,  
Critical Care and Residential Property, is the appropriate level at which to test. Due to the discontinued nature of the pre-LASPO 
ATE product, no goodwill has been allocated to it.

The recoverable amounts for the CGUs are predominantly based on value in use which is calculated on the cash flows expected  
to be generated by the division using the latest budget data for the coming year, extrapolated at an annual growth rate for four 
years and no growth into perpetuity, discounted at a range of pre-tax WACCs of between 10.1% - 12.7% (2015: 8.6%). The range  
of WACCs represents the different risk profiles of each CGU. For the current year review we have extended the cash flows of 
Personal Injury for a further three years to take into account the effects of cash flows from deferred term contracts which 
artificially deflate the cash flows for the first five years of the forecasts. The extended three year period considers cash flows from 
profits and WIP generated in the initial five year forecast period only and does not include cash flows from further instructions 
taking place after the initial five years considered. The key assumptions in the value in use calculation are the discount rate and 
growth rate. The discount rates are based on the Group’s pre-tax cost of capital and estimated cost of equity, which the Directors 
consider equated to market participants rate. The movement in the discount rates compared to the prior year is the result of the 
increased perceived risk due to the uncertainty over regulatory changes. In preparing the formal budget for the next financial 
period, expected EBITDA is based on past experience of the performance of the CGUs adjusted for known changes.

The Government has signalled its intention to increase the small claims limit. As some increase is likely in the small claims limit,  
it is believed that there is as much opportunity as there is risk as to the impact this could have on the profitability of the Personal 
Injury CGU. The best estimate of the impact of these changes has been factored into the five year forecasts.

Based on the operating performance of the CGUs, no impairment loss was identified in any of the CGUs and for Critical Care and
Residential Property there is sufficient headroom to indicate that no reasonable change to key assumptions would result in an
impairment of this goodwill. The key average growth assumptions for years one to five were as follows:

Personal Injury
Critical Care
Residential Property

2016

2015

(9.2%)
10.0%
10.0%

0.0%
10.0%
10.0%

A decrease has been applied to personal injury to factor in the uncertainty over the small claims consultation.

The following table shows the percentage to which the discount rate would need to increase and the percentage by which the 
budgeted operating cash flows would need to decrease in order for the estimated recoverable amount of the CGUs to be equal to 
the carrying amount:

Discount Rate

Cash Flows

Personal Injury
Critical Care
Residential Property

62

2016

2015

2016

2015

14.1%
19.3%
88.6%

45.0%
14.3%
252.3%

(4.0%)
(15.4%)
(58.6%)

(49.2%)
(10.3%)
(75.3%)

NAHL Group plcAnnual Report and Accounts 2016Notes continuedThe available headroom for each CGU is as follows:

Personal Injury
Critical Care
Residential Property

2016

2015

1,638
2,580
5,742

22,672
1,637
9,511

There is limited headroom in the assessment of Personal Injury goodwill impairment. We have considered the effects of this limited 
headroom and note that:
•  A much higher discount rate has been applied than in prior years to take into account the volatility and the regulatory 

uncertainty that existed at the year end. Following the regulatory announcement  the volatility and risk premium is expected to 
reduce and stabilise.  It is, therefore, felt that this is a time of peak uncertainty and hence the WACC used currently is 
considered to be at a maximum. Once the risk and uncertainty begin to stabilise and the WACC reduces then the current limited 
headroom will begin to improve.

•  The current assessment takes no account of cash flows from profits from instructions generated after the five year forecast 

period. In reality, there is no reason to believe that Personal Injury will not continue trading for the foreseeable future after this 5 
year forecast period and hence the cashflows it would generate over its useful economic life would be much higher than those 
considered by the forecast period even after the effects of discounting. 

•  Given the above considerations then the Directors are satisfied that it is appropriate to recognise no impairment against the 

Personal Injury goodwill. 

14. Intangibles assets

Cost
At 31 December 2015
Revaluation
Additions
Additions through business combinations

At 31 December 2016

Amortisation
At 31 December 2015
Amortisation charge for the year
Amortisation charge on business combinations

At 31 December 2016

Net book value
At 31 December 2015

At 31 December 2016

Technology 
related
£000

Contract 
related
£000

Brand
names
£000

Other
£000

Assets under 
construction
£000

167
–
–
–

167

22
–
20

42

145

125

7,746
–
–
720

8,466

214
–
1,072

1,286

7,532

7,180

749
(25)
–
161

885

23
–
235

258

726

627

47
–
502
–

549

2
25
–

27

45

522

4
–
16
–

20

–
–
–

–

4

20

Total
£000

8,713
(25)
518
881

10,087

261
25
1,327

1,613

8,452

8,474

The intangible assets recognised on business combinations were acquired as part of the acquisition of Searches UK Limited.

Cost

At 31 December 2014

Additions
Additions through business combinations

At 31 December 2015

Amortisation

At 31 December 2014

Amortisation charge for the year
Amortisation charge on business combinations

At 31 December 2015

Net book value
At 31 December 2014

At 31 December 2015

Technology 
related
£000

Contract 
related
£000

Brand names
£000

Other
£000

Assets under 
construction
£000

–

–
167

167

–

–
22

22

–

145

–

–
7,746

7,746

–

–
214

214

–

7,532

–

–
749

749

–

–
23

23

–

726

–

47
–

47

–

2
–

2

–

45

–

4
–

4

–

–
–

–

–

4

Total
£000

–

51
8,662

8,713

–

2
259

261

–

8,452

63

Financial StatementsGovernanceStrategic ReportNAHL Group plcAnnual Report and Accounts 2016 
Fixtures & 
fittings & total
£000

1,434
232
6

1,672 

1,175
170

1,345

259

327

Fixtures & 
fittings & total
£000

1,072
195
167

1,434

886
114
175

1,175

186

259

2015
£000

5,526
686
361
1,140

7,713
331

2016
£000

5,382
825
3,572
140

9,919
368

10,287

8,044

15. Property, plant and equipment 

Cost
At 1 January 2016
Additions
Additions through business combinations

At 31 December 2016

Depreciation and impairment 
At 1 January 2016
Depreciation charge for the year

At 31 December 2016

Net book value
At 31 December 2015

At 31 December 2016

Cost
At 1 January 2015
Additions
Additions through business combinations

At 31 December 2015

Depreciation and impairment 
At 1 January 2015
Additions through business combinations
Depreciation charge for the year

At 31 December 2015

Net book value
At 31 December 2014

At 31 December 2015

16. Trade and other receivables

Trade receivables: due in less than one year
Trade receivables: due in more than one year
Accrued income
Other receivables

Prepayments 

64

NAHL Group plcAnnual Report and Accounts 2016Notes continued17.  Other interest-bearing loans and borrowings
This note provides information about the contractual terms of the Group’s other interest-bearing loans and borrowings, which are 
measured at amortised cost. For more information about the Group’s exposure to interest rate risk, see note 22.

Current liabilities
Current portion of secured bank loans
Less future finance charges

Non-current liabilities
Secured bank loans
Less future finance charges

Total other interest-bearing loans and borrowings

Terms and debt repayment schedule 

Bank loan1

GBP

1.65% above Libor

2019

Currency

Nominal interest rate

Year of 
maturity

Face
value
2016
£000

11,250

11,250

Carrying 
amount
2016
£000

11,250

11,250

2016
£000

2015
£000

3,750
(57)

3,693

7,500
(104)

7,396

11,089

Face
value
2015
£000

15,000

15,000

3,750
(57)

3,693

11,250
(161)

11,089

14,782

Carrying 
amount
2015
£000

15,000

15,000

1.  The remaining loan of £11,250,000 is repayable over six instalments of £1,875,000 every six months starting on 30 June 2017. Interest is payable at 1.65% 

above LIBOR.

18. Trade and other payables

Trade payables
Other taxation and social security
Other payables, accruals and deferred revenue
Customer deposits

19. Share capital 

Number of shares
‘A' Ordinary Shares of £0.0025 each

Allotted, called up and fully paid
45,349,629 (2015: 45,265,000) ‘A' Ordinary Shares of £0.0025 each

Shares classified in equity

2016
£000

2,755
823
2,740
1,313

7,631

2015
£000

3,434
517
3,455
1,543

8,949

2016

2015

45,349,629

45,265,000

45,329,629

45,265,000

£000

£000

113

113

113

113

113

113

113

113

65

Financial StatementsGovernanceStrategic ReportNAHL Group plcAnnual Report and Accounts 201620. Share based payments
The Group operates three employee share plans as follows:

SAYE plan
Options may be satisfied by newly issued Ordinary Shares, Ordinary Shares purchased in the market by an employees’ trust or by 
the transfer of Ordinary Shares held in treasury.

EMI Scheme
The EMI Plan provides for the grant, to selected employees of the Group, of rights to acquire (whether by subscription or market 
purchase) Ordinary Shares in the Company (Options). Options may be granted as tax-favoured enterprise management incentive 
options (EMI Options) or non-tax favoured Options.

LTIP
The LTIP will enable selected employees (including Executive Directors) to be granted awards in respect of Ordinary Shares. 
Awards may be granted in the form of nil or nominal cost options to acquire Ordinary Shares; or contingent rights to receive 
Ordinary Shares. Awards may be satisfied by newly issued Ordinary Shares, Ordinary Shares purchased in the market by an 
employees’ trust or by the transfer of Ordinary Shares held in treasury.

The terms and conditions of grants of share options to employees of the Group, in the shares of NAHL Group plc are as follows:

Grant date/employees entitled/nature of scheme

Number of instruments

Vesting conditions

Contractual life of options

SAYE Equity-settled award to 35 employees 
granted by the parent company on 29 May 2014

LTIP Equity-settled award to 4 employees 
granted by the parent company on 29 May 2014

EMI Equity-settled award to 7 employees 
granted by the parent company on 11 December 2014

EMI Equity-settled award to 4 employees 
granted by the parent company on 13 April 2015

EMI Equity-settled award to 2 employees 
granted by the parent company on 9 October 2015

EMI Equity-settled award to 1 employee 
granted by the parent company on 2 December 2015

EMI Equity-settled award to 1 employee 
granted by the parent company on 28 October 2016

EMI Equity-settled award to 1 employee 
granted by the parent company on 31 October 2016

EMI Equity-settled award to 1 employee 
granted by the parent company on 31 October 2016

179,436 Ordinary Shares

Performance-based

763,962 Ordinary Shares Performance-based

708,330 Ordinary Shares Performance-based

257,156 Ordinary Shares

Performance-based

135,886 Ordinary Shares Performance-based

120,689 Ordinary Shares Performance-based

20,964 Ordinary Shares

Performance-based

61,506 Ordinary Shares

Performance-based

62,893 Ordinary Shares

Performance-based

Third anniversary of 
Date of Grant

Third anniversary of 
Date of Grant

Announcement of 
2016 results

Third anniversary of 
Date of Grant 

Third anniversary of 
Date of Grant

Third anniversary of 
Date of Grant

Third anniversary of 
Date of Grant

Third anniversary of 
Date of Grant

Third anniversary of 
Date of Grant

The number and weighted average exercise prices of share options are as follows:

Outstanding at the beginning of the year
Exercised during the year
Granted during the year
Cancelled during the year
Forfeited during the year

Outstanding at the end of the year
Exercisable at the end of the year

2016

2015

Weighted 
average 
exercise price
£

Number of 
options
No.

Weighted 
average 
exercise price
£

Number of 
options
No.

1.69 2,621,842
(84,629)
(1.90)
145,363
1.38
(141,813)
(1.75)
(229,941)
(2.89)

1.13
–
3.59
–
(1.60)

1,939,748
–
709,656
–
(27,562)

1.53 2,310,822
83,333
2.00

1.69
–

2,621,842
–

A charge of £903,000 (2015: £833,000) has been made through profit and loss in the current year in relation to the IFRS 2 share 
option charge and a further £149,000 (2015: £nil) has been charged to the profit and loss account in respect of a provision for 
Employer’s National Insurance contributions that are expected to arise on the exercise of the LTIP options. 

The fair value of each employee share option has been measured using the Black-Scholes formula where an expected volatility of 
65.0% (2015: 65.0%) has been used as well as a risk-free interest rate (based on government bonds) of 1.0% (2015: 1.0%). Service 
and non-market performance conditions attached to the arrangements were not taken into account in measuring fair value.

66

NAHL Group plcAnnual Report and Accounts 2016Notes continuedExpected volatility has been based on evaluation of historical volatility of the Company’s share price, particularly over the historical 
period commensurate with the expected term. The expected term of the instruments has been based on historical experience and 
general option holder behaviour.

21. Earnings per share
The calculation of basic earnings per share at 31 December 2016 is based on profit attributable to ordinary shareholders of £12,224,000 
(2015: £10,766,000) and a weighted average number of Ordinary Shares outstanding of 45,294,877 (2015: 42,040,643). 

Profit attributable to Ordinary Shares (basic)

£000

Profit for the year attributable to the shareholders 

Weighted average number of Ordinary Shares (basic)

Number

Issued Ordinary Shares at 1 January
Weighted average number of Ordinary Shares at 31 December

Basic Earnings per share (p)

Group

2016

12,224

2015

10,766

Note

 2016

 2015

19 45,265,000 41,150,000
45,294,877 42,040,643

2016

27.0

2015

25.6

The Group has in place share based payment schemes to reward employees. At 31 December 2016, there were potentially dilutive 
share options under the Group’s share option schemes. The total number of options available for these schemes included in the 
diluted earnings per share calculation is 775,746 (2015: 938,719). There are no other diluting items.

Diluted Earnings per share (p)

Group

2016

 26.5

2015

25.0

22. Financial instruments
(a) Fair values of financial instruments
The Group’s principal financial instruments comprise interest-bearing borrowings, cash and short-term deposits. The main 
purpose of these financial instruments is to raise finance for the Group’s operations. The Group has various other financial 
instruments such as trade and other receivables and trade and other payables that arise directly from its operations.

The main risks arising from the Group’s financial instruments are interest rate risk and liquidity risk. The Board reviews and agrees 
policies for managing each of these risks and they are summarised below. There have been no substantive changes in the Group’s 
exposure to financial instrument risks or its objectives, policies and processes for managing and measuring those risks during the 
periods in this report unless otherwise stated.

Trade and other receivables
The fair value of trade and other receivables is estimated as the present value of future cash flows, discounted at the market rate of 
interest at the balance sheet date if the effect is material.

Trade and other payables
The fair value of trade and other payables is estimated as the present value of future cash flows, discounted at the market rate of 
interest at the balance sheet date if the effect is material.

Cash and cash equivalents
The fair value of cash and cash equivalents is estimated as its carrying amount where the cash is repayable on demand. Where it is 
not repayable on demand then the fair value is estimated at the present value of future cash flows, discounted at the market rate of 
interest at the balance sheet date.

Interest-bearing borrowings
Fair value is calculated based on the present value of future principal and interest cash flows, discounted at the market rate of 
interest at the balance sheet date. 

The interest rate used to discount estimated cash flows of 12.7% (2015: 8.6%) is based on market rates. 

67

Financial StatementsGovernanceStrategic ReportNAHL Group plcAnnual Report and Accounts 201622. Financial instruments continued

The fair values of all financial assets and financial liabilities by class, which approximate to their carrying values, shown in the 
balance sheet are as follows:

Cash and receivables
Cash and cash equivalents

Trade and other receivables (note 16)

Total financial assets

Fair value 
hierarchy 

Carrying 
amount
2016
£000

4,814

4,814
9,919

Fair
value
2016
£000

4,814

4,814
9,919

14,733

14,733

Carrying 
amount
2015
£000

10,056

10,056
7,713

17,769

Fair
value
2015
£000

10,056

10,056
7,713

17,769

Financial liabilities measured at amortised cost
Other interest-bearing loans and borrowings (note 17)
Trade payables (note 18)

Total financial liabilities measured at amortised cost

Level 2

11,250
2,755

11,250
2,755

14,005

14,005

15,000
3,434

18,434

15,000
3,434

18,434

Fair value hierarchy
IFRS 7 requires fair value measurements to be recognised using a fair value hierarchy that reflects the significance of the inputs 
used in the value measurements:
Level 1 – inputs are quoted prices in active markets;
Level 2 – a valuation that uses observable inputs for the asset or liability other than quoted prices in active markets; and
Level 3 – a valuation using unobservable inputs, i.e. a valuation technique.

There were no transfers between levels throughout the periods under review.

(b) Credit risk
Financial risk management 
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its 
contractual obligations, and arises principally from the Group’s receivables from customers and investment securities.

Management consider the credit risk to be low as a result of the deposits held for all significant customers. As at 31 December 2016 
these deposits reflect 21.2% (2015: 24.8%) of the balance of trade receivables.

Exposure to credit risk
The maximum exposure to credit risk at the balance sheet date by class of financial instrument was:

Trade receivables

2016
£000

6,207

2015
£000

6,212

Deposits with key customers are held to mitigate the potential credit risk. At each balance sheet date, the amount of deposit held 
was:

Customer deposits

Credit quality of financial assets and impairment losses
The aging of trade receivables at the balance sheet date was:

2016
£000

1,313

2015
£000

1,543

Gross: 
Standard 
Terms
2016
£000

2,111
679
862
675

Gross: 
Deferred 
Terms
2016
£000

1,916
41
18
9

Impairment
2016
£000

(48)
–
–
(56)

4,327

1,984

(104)

Gross: 
Standard 
Terms
2015
£000

2,789
1,140
929
584

5,442

Gross: 
Deferred 
Terms
2015
£000

906
4
26
–

 936

Impairment
2015
£000

(56)
–
(11)
(99)

(166)

Total
2016
£000

3,979
720
880
628

6,207

Total
2015
£000

3,639
1,144
944
485

6,212

Not past due
Past due (1-30 days)
Past due (30-120 days)
Past due (over 120 days)

68

NAHL Group plcAnnual Report and Accounts 2016Notes continuedThe movement in the allowance for impairment in respect of trade receivables during the year was as follows:

Balance at 1 January
Allowance (released)/recognised

Balance at 31 December

2016
£000

166
(62)

104

2015
£000

71
95

166

The allowance account for trade receivables is used to record impairment losses unless the Group is satisfied that no recovery of 
the amount owing is possible; at that point the amounts considered irrecoverable are written off against the trade receivables 
directly.

(c) Liquidity risk 
Financial risk management 
Liquidity risk arises from the Group’s management of working capital and the finance charges on its debt instruments and 
repayments of principal. It is the risk that the Group will encounter difficulty in meeting its financial obligations as they fall due. The 
Group’s objective is to maintain a balance between continuity of funding and flexibility through the use of overdrafts and loans to 
ensure that it will always have sufficient cash to allow it to meet its liabilities when they become due.

The following are the contractual maturities of financial liabilities, including estimated interest payments and excluding the effects 
of netting agreements: 

2016

Non-derivative financial instruments
Carrying amount
Contractual cash flows:
1 year or less
1 to 2 years
2 to 5 years

2015

Non-derivative financial instruments
Carrying amount
Contractual cash flows:
1 year or less
1 to 2 years
2 to 5 years

Secured 
bank loans
£000

Trade and 
other payables
£000

Total
£000

(11,250)

(2,755)

(14,005)

(3,977)
(3,895)
(3,812)

(2,755)
–
–

(6,732)
(3,895)
(3,812)

(11,684)

(2,755)

(14,439)

(15,000)

(3,434)

(18,434)

(4,061)
(3,977)
(7,707)

(3,434)
–
–

(7,495)
(3,977)
(7,707)

(15,745)

(3,434)

(19,179)

(d) Market risk
Financial risk management 
Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates and equity prices will affect the 
Group’s income or the value of its holdings of financial instruments.

Market risk – foreign currency risk
The Group has no foreign currency risk as all transactions are in Sterling.

Market risk – interest rate risk
Profile
The Group is exposed to interest rate risk from its use of interest-bearing financial instruments. This is a market risk that the fair 
value or future cash flows of a financial instrument will fluctuate because of changes in interest rates.

At the balance sheet dates, there were no interest-bearing financial assets; however, the interest rate profile of the Group’s 
interest-bearing financial liabilities was:

Variable rate instruments
Financial liabilities

Total interest-bearing financial instruments

2016
£000

2015
£000

11,250

11,250

15,000

15,000

69

Financial StatementsGovernanceStrategic ReportNAHL Group plcAnnual Report and Accounts 2016Notes continued

22. Financial instruments continued

Sensitivity analysis 
A change of 0.5% in interest rates at the balance sheet date would increase/(decrease) profit or loss in the following year by the 
amounts shown below. This calculation assumes that the change occurred at the balance sheet date and had been applied to risk 
exposures existing at that date. 

This analysis assumes that all other variables remain constant and considers the effect of financial instruments with variable 
interest rates. The analysis is performed on the same basis for the comparative periods.

Profit for the year
Increase 
Decrease 

2016
£000

(56)
56

2015
£000

(75)
75

Market risk – equity price risk
The Group does not have an exposure to equity price risk as it holds no investment in equity securities which are classified as 
available for sale financial assets or designated at fair value through profit or loss. 

(e) Capital management
Group
The Group’s objectives when maintaining capital are to safeguard the entity’s ability to continue as a going concern and to provide 
an adequate return to shareholders. Capital comprises the Group’s equity, i.e. share capital including preference shares, share 
premium, own shares and retained earnings, as well as bank loans.

23. Operating leases
Non-cancellable operating lease rentals are payable as follows:

Less than one year
Between one and five years

2016
£000

420
936

1,356

2015
£000

182
1,321

1,503

The Group leases a number of office buildings under operating leases. During the year £424,000 was recognised as an expense in 
the income statement in respect of operating leases (2015: £270,000). 

24. Commitments
Capital commitments
At 31 December 2016 the Group had no capital commitments (2015: £nil).

70

NAHL Group plcAnnual Report and Accounts 2016 
25. Transactions with owners, recorded directly in equity
On 18 June 2015, NAHL Group plc carried out a capital reduction exercise. The steps required to complete the capital reduction 
have been included within the consolidated statement of changes in equity and have been further explained below:

Bonus issue of capital reduction shares
The amount standing to the credit of the Group’s merger reserve in the sum of £16,928,000 was capitalised by way of a bonus 
issue of newly created capital reduction shares with a nominal value of £0.41 each.

Capital reduction shares cancelled
The newly created capital reduction shares were cancelled; the amount standing to the credit of the Group’s share capital account 
in the sum of £16,928,000 was cancelled and recognised in retained earnings.

Capital reduction 
The amount standing to the credit of the Group’s share premium account in the sum of £49,532,649 was cancelled in full and the 
amount was recognised in retained earnings.

Following the approval by the Group’s shareholders of the resolutions in the capital reduction and the subsequent approval by the 
Court, the Group’s distributable reserves were increased by £66,460,649.

Issue of new Ordinary Shares
On the 14 October 2015, 4,115,000 new Ordinary Shares with a par value of £0.0025 were issued. These raised an additional 
£14,608,250 funds for the Group. The fees relating to this transaction totalled £336,600. These costs have been charged as a 
reduction to share premium resulting in a net increase to share premium of £14,261,363 and share capital of £10,287.

Exercise of share options
During the year 84,629 share options were exercised which resulted in the issue of 84,629 new Ordinary Shares with a par value of 
£0.0025. The exercising of these options raised funds of £160,508 for the Group. A charge of £85,093 has been reclassified from 
the share option reserve to share premium to reflect the crystalisation of previous charges in respect of these options. 

26. Related parties
Transactions with key management personnel
Key management personnel in situ at the 31 December 2016 and their immediate relatives control 4.4% (2015: 4.8%) of the voting 
shares of the Company. 

Key management personnel are considered to be the Directors of the Company as well as those of National Accident Helpline 
Limited, Fitzalan Partners Limited and Bush & Company Rehabilitation Limited and any other management serving as part of the 
executive team. Detailed below is the total value of transactions with these individuals.

Short-term employment benefits
Termination benefits

27.  Net debt
Net debt includes cash and cash equivalents, secured bank loans, loan notes and preference shares.

Cash and cash equivalents
Other interest-bearing loans and loan notes

Net debt

Set out below is a reconciliation of movements in net debt during the year.

Net decrease in cash and cash equivalents
Cash and cash equivalents net outflow/(inflow) from decrease/(increase) in debt and debt financing

Movement in net borrowings resulting from cash flows
Net (debt)/cash at beginning of year

Net debt at end of year

2016
£000

2,241
56

2,297

2015
£000

1,794
–

1,794

2016
£000

2015
£000

4,814
(11,089)

10,056
(14,782)

(6,275)

(4,726)

2016
£000

2015
£000

(5,242)
3,693

(1,549)
(4,726)

(3,581)
(8,881)

(12,462)
7,736

(6,275)

(4,726)

71

Financial StatementsGovernanceStrategic ReportNAHL Group plcAnnual Report and Accounts 2016Company Balance Sheet
At 31 December 2016

Non-current assets
Investments

Current assets
Trade and other receivables

Net assets

Equity 
Share capital
Share option reserve
Share premium
Retained earnings

Total equity 

Note

2016
£000

2015
£000

2

3

5

52,700

52,700

26,246

33,722

78,946

86,422

113
1,939
14,507
62,387

113
1,121
14,262
70,926

78,946

86,422

The notes on pages 74 to 78 form part of these financial statements.

These financial statements were approved by the Board of Directors on 20 March 2017 and were signed on its behalf by:

J R Atkinson
Director

Company registered number: 08996352 

72

NAHL Group plcAnnual Report and Accounts 2016Company Statement of Changes in Equity
for the year ended 31 December 2016

Balance at 1 January 2015

Total comprehensive income for the year
Profit for the year

Total comprehensive income

Transactions with owners, recorded directly in equity
Bonus issue of capital reduction shares (note 8)
Capital reduction shares cancelled (note 8)
Capital reduction (note 8)
Issue of new Ordinary Shares (note 8)
Share based payments (note 6)
Dividends paid

Share 
 capital
£000

103

–

–

16,928
(16,928)
–
10
–
–

Share
option 
reserve
£000

Share 
premium
£000

Merger 
reserve
£000

Retained 
earnings
£000

Total
£000

288

49,533

16,928

11,154

78,006

–

–

–
–
–
–
833
–

–

–

–

–

285

285

285

285

–
–
(49,533)
14,262
–
–

(16,928)
–
–
–
–
–

–
16,928
49,533
–
–
(6,974)

–
–
–
14,272
833
(6,974)

Balance at 31 December 2015

113 

1,121 

14,262 

Transactions with owners, recorded directly in equity
Issue of new Ordinary Shares (note 8)
Exercise of share options (note 8)
Share based payments (note 6)
Dividends paid

– 
–
–
–

–
(85)
903 
–

160
85
–
–

Balance at 31 December 2016

113

1,939 

14,507 

–

–
–
–
–

–

70,926

86,422

–
–
–
(8,539)

160 
–
903 
(8,539)

62,387

78,946

The notes on pages 74 to 78 form part of these financial statements.

73

Financial StatementsGovernanceStrategic ReportNAHL Group plcAnnual Report and Accounts 2016Notes
(forming part of the financial statements)

1.  Accounting policies
Basis of preparation
Financial Statements 
The Financial Statements for the year ended 31 December 2016 have been prepared in accordance with International Financial 
Reporting Standards as adopted by the European Union (IFRS) and with those parts of the Companies Act 2006 applicable to 
companies reporting under IFRS. 

The financial information has been prepared on a going concern basis and under the historical cost convention. 

A cash flow statement has not been presented on the basis that the Company does not have a bank account, there has been 
no change in the cash position in the year and all payments are made by Consumer Champion Group Limited on behalf of 
the Company.

Use of judgements and estimates
The preparation of financial statements in conformity with IFRSs requires management to make judgements and estimates that 
affect the application of accounting policies and the reported amounts of assets, liabilities, income and expenses. Actual results 
may differ from these estimates. Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting 
estimates are recognised in the year in which the estimates are revised and in any future years affected.

Judgements
In applying the Company’s accounting policies, management has applied the following judgement that has a significant impact on 
the amounts recognised in the financial statements.

Impairment of Investment
The Directors have considered the carrying value of the investment and performed an impairment review comparing the carrying 
amount to both fair value less cost to sell and value in use. It is the Directors’ opinion that that value in use represents the higher 
value and as this value exceeds the carrying amount of the investment then no impairment should be recognised. Further details of 
the key assumptions used in this judgement are given in note 2.

Estimates
Discussed below are key assumptions concerning the future, and other key sources of estimation at the reporting date, that have 
a risk of causing a material adjustment to the carrying amount of assets and liabilities within the next financial year.

Recoverability of trade receivables
Trade receivables are reflected net of an estimated provision for impairment losses. This provision considers the past payment 
history and the length of time that the debt has remained unpaid.

New standards, interpretations and amendments not yet effective
The Company has not applied the following new and revised IFRSs that have been issued but are not yet effective:
•  Amendments to IAS 7: Disclosure Initiative – Effective for annual reporting periods beginning on or after 1 January 2017, with 

early application permitted.

•  IAS 12: Recognition of deferred tax assets for unrealised losses – Effective for annual reporting periods beginning on or after 

1 January 2017.

•  IFRS 9: Financial Instruments – Effective for annual reporting periods beginning on or after 1 January 2018, with early 

application permitted. 

•  IFRS 15: Revenue from Contracts with Customers – Effective for annual reporting periods beginning on or after 1 January 2018, 

with early application permitted. 

•  IFRS 16: Leases – Effective for annual reporting periods beginning on or after 1 January 2019. Early adoption is permitted for 
entities that apply IFRS 15: Revenue from Contracts with Customers at or before the date of initial application of IFRS 16.

The Company has considered the impact of the above standards and revisions and has concluded that they will not have a material 
impact on the Company’s financial statements.

Going concern
The Company had net assets of £78,946,000 (2015: £86,422,000) and net current assets of £26,246,000 (2015: £33,722,000) as 
at each year end.

After making enquiries, the Directors have a reasonable expectation that the Company has adequate resources to continue in 
operational existence for the foreseeable future. As a consequence, the Directors believe that the Company is well placed to 
manage its business risks successfully. As part of the normal management process, detailed projections of future trading are 
prepared, which includes the impact for possible changes in market or regulatory conditions. Based on these projections the Board 
remains positive about the Company’s short and medium-term prospects. 

Accordingly, the Directors continue to adopt the going concern basis in preparing the Annual Report and Financial Statements.

74

NAHL Group plcAnnual Report and Accounts 2016Employee share schemes
The share option plans allow employees of the Group to acquire shares of the Company. The fair value of options granted is 
recognised as an employee expense with a corresponding increase in equity. The fair value is measured at grant date and spread 
over the period during which the employees become unconditionally entitled to the options. The fair value of the options granted is 
measured using an option pricing model, taking into account the terms and conditions upon which the options were granted. The 
amount recognised as an expense is adjusted to reflect the actual number of share options that vest except where forfeiture is only 
due to share prices not achieving the threshold for vesting. 

Impairment
The carrying amounts of the Company’s non-financial assets are reviewed at each reporting date to determine whether there is any 
indication of impairment. If any such indication exists, then the asset’s recoverable amount is estimated. 

An impairment loss is recognised if the carrying amount of an asset exceeds its estimated recoverable amount. Impairment losses 
are recognised in the income statement. Impairment losses recognised in prior periods are assessed at each reporting date for any 
indications that the loss has decreased or no longer exists. An impairment loss is reversed if there has been a change in the 
estimates used to determine the recoverable amount. An impairment loss is reversed only to the extent that the asset’s carrying 
amount does not exceed the carrying amount that would have been determined, net of depreciation or amortisation, if no 
impairment loss had been recognised. 

2.  Investments
The Company has the following investments in subsidiaries:  

Name of subsidiary

Consumer Champion Group Limited
Bush & Company Rehabilitation Limited
Fitzalan Partners Ltd
NAH Holdings Limited
NAH Group Ltd
National Accident Helpline Limited
Lawyers Agency Services Limited
Accident Helpline Limited
NAH Support Services Limited
Tiger Claims Limited
Your Law Limited
NAH Legal Services Limited
Searches UK Limited
Inside Eye Limited
Project Jupiter Limited

Country of 
incorporation  
and principal  
place of business

Class of  
shares held

Principal activity

United Kingdom Ordinary
United Kingdom Ordinary
United Kingdom Ordinary
United Kingdom Ordinary
United Kingdom Ordinary
United Kingdom Ordinary
United Kingdom Ordinary
United Kingdom Ordinary
United Kingdom Ordinary
United Kingdom Ordinary
United Kingdom Ordinary
United Kingdom Ordinary
United Kingdom Ordinary
United Kingdom Ordinary
United Kingdom Ordinary

Holding company
Critical care services
Agency services for solicitors
Holding company
Holding company
Agency services for solicitors
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Agency services for solicitors
Marketing services
Dormant

Ownership

2016

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

2015

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
–
–
–

The registered office of all of the above subsidiaries is 1430 Montagu Court, Kettering Parkway, Kettering Venture Park, Kettering, 
Northamptonshire, NN15 6XR.

At 31 December 2016 the value of the investment in Consumer Champion Group Limited, it’s only directly owned subsidiary, was 
as follows:

Valuation

At 1 January 2016

At 31 December 2016

Total
£000

52,700

52,700

Impairment has been assessed on a both a fair value less costs to sell and value in use basis. The key assumption for the fair value 
less costs to sell basis is the control premium. The Directors believe that if the Group were to be sold then a 30% control premium 
would be a realistic premium to add. If the control premium were to move by -0.1% then carrying value would be greater than fair 
value less costs to sell. As the control premium sensitivity is so narrow, the directors have also considered additional indicators 
such as the earnings ratio of comparable companies and guidance provided in broker reports to conclude that the investment is 
not impaired on a fair value less costs to sell basis. 

On a value in use basis the future cashflows from the investment have been assessed based on the future dividends that could be 
generated by each CGU (i.e. future retained earnings generated) using the latest budget data for the coming year extrapolated at 
an annual growth rate for four years and no growth in perpetuity, discounted at a pre-tax WACC of 12.7%. The key average growth 
assumptions for each CGU are as follows:

2016

Personal Injury
Critical Care
Residential Property
Other segments

(9.2%)
10.0%
10.0%
2.0%

75

Financial StatementsGovernanceStrategic ReportNAHL Group plcAnnual Report and Accounts 2016Notes continued

2.  Investments continued

The following table shows the percentage to which the discount rate would need to increase and the percentage by which the 
budgeted cashflows from retained earnings would need to decrease in order for the estimated recoverable amount of the CGUs to 
be equal to the carrying amount:

Group total

Discount Rate
2016

Growth
2016

13.9%

(8.2%)

Given the above considerations then the Directors are satisfied that it is appropriate to recognise no impairment against the 
investment at the 31 December 2016

3.  Trade and other receivables

Amounts due from Group undertakings

2016
£000

26,246

26,246

2015
£000

33,722

33,722

4.  Financial instruments
The Company has taken an exemption from the requirement to prepare a financial instruments note on the grounds that, as a 
parent undertaking, it includes the Company in its own published consolidated financial statements. The amounts owed by Group 
undertakings have not been included within the consolidated financial statements and have been considered below.

Amounts due from Group undertakings
The fair value of amounts owed by Group undertakings are estimated as the present value of future cash flows, discounted at the 
market rate of interest at the balance sheet date if the effect is material.

Management believes there are no risks arising from these financial instruments on the grounds that the amounts are payable on 
demand and no interest is charged to Group undertakings. The Board reviews and agrees policies for managing these risks. There 
have been no substantive changes in the Company’s exposure to financial instrument risks or its objectives, policies and processes 
for managing and measuring those risks during the periods in this report unless otherwise stated.

Amounts due from Group undertakings

Total financial assets

Fair value 
hierarchy

Carrying 
amount
2016
£000

Fair value
2016
£000

3

26,246

26,246

26,246

26,246

Carrying 
amount
2015
£000

33,722

33,722

Fair value
2015
£000

33,722

33,722

Fair value hierarchy
IFRS 7 requires fair value measurements to be recognised using a fair value hierarchy that reflects the significance of the inputs 
used in the value measurements:
Level 1 – inputs are quoted prices in active markets;
Level 2 – a valuation that uses observable inputs for the asset or liability other than quoted prices in active markets; and
Level 3 – a valuation using unobservable inputs, i.e. a valuation technique.

There were no transfers between levels throughout the periods under review.

5.  Share capital 

Number of shares
‘A' Ordinary Shares of £0.0025 each

Allotted, called up and fully paid
45,349,629 (2015: 45,265,000) ‘A' Ordinary Shares of £0.0025 each

Shares classified in equity

76

2016

2015

45,349,629

45,265,000

45,349,629

45,265,000

£000

£000

113

113

113

113

113

113

113

113

NAHL Group plcAnnual Report and Accounts 20166.  Share based payments
The Company operates three employee share plans as follows:

SAYE plan
Options may be satisfied by newly issued Ordinary Shares, Ordinary Shares purchased in the market by an employees’ trust or by 
the transfer of Ordinary Shares held in treasury.

EMI Scheme
The EMI Plan provides for the grant, to selected employees of the Group, of rights to acquire (whether by subscription or market 
purchase) Ordinary Shares in the Company (Options). Options may be granted as tax-favoured enterprise management incentive 
options (EMI Options) or non-tax favoured Options.

LTIP
The LTIP will enable selected employees (including Executive Directors) to be granted awards in respect of Ordinary Shares. 
Awards may be granted in the form of nil or nominal cost options to acquire Ordinary Shares; or contingent rights to receive 
Ordinary Shares. Awards may be satisfied by newly issued Ordinary Shares, Ordinary Shares purchased in the market by an 
employees’ trust or by the transfer of Ordinary Shares held in treasury.

The terms and conditions of grants of share options to employees of the Group in the shares of NAHL Group plc are as follows:
Contractual life of 
options

Grant date/employees entitled/nature of scheme

Number of instruments

Vesting conditions

SAYE Equity-settled award to 35 employees 
granted by the parent company on 29 May 2014

LTIP Equity-settled award to 4 employees 
granted by the parent company on 29 May 2014

EMI Equity-settled award to 7 employees 
granted by the parent company on 11 December 2014

EMI Equity-settled award to 4 employees 
granted by the parent company on 13 April 2015

EMI Equity-settled award to 2 employees 
granted by the parent company on 9 October 2015

EMI Equity-settled award to 1 employee 
granted by the parent company on 2 December 2015

EMI Equity-settled award to 1 employee 
granted by the parent company on 28 October 2016

EMI Equity-settled award to 1 employee 
granted by the parent company on 31 October 2016

EMI Equity-settled award to 1 employee 
granted by the parent company on 31 October 2016

179,436 Ordinary Shares

Performance-based Third anniversary of 

Date of Grant

763,962 Ordinary Shares

Performance-based Third anniversary of 

Date of Grant

708,330 Ordinary Shares

Performance-based Announcement of 

2016 results

257,156 Ordinary Shares

Performance-based Third anniversary of 

Date of Grant 

135,886 Ordinary Shares

Performance-based Third anniversary of 

Date of Grant

120,689 Ordinary Shares

Performance-based Third anniversary of 

Date of Grant

20,964 Ordinary Shares

Performance-based Third anniversary of 

Date of Grant

61,506 Ordinary Shares

Performance-based Third anniversary of 

Date of Grant

62,893 Ordinary Shares

Performance-based Third anniversary of 

Date of Grant

The number and weighted average exercise prices of share options are as follows:

Outstanding at the beginning of the year
Exercised during the year
Granted during the year
Cancelled during the year
Forfeited during the year

Outstanding at the end of the year
Exercisable at the end of the year

2016

2015

Weighted 
average 
exercise price
£

Number of 
options
No.

Weighted 
average 
exercise price
£

Number of 
options
No.

1.69 2,621,842
(82,649)
(1.90)
145,363
1.38
(141,813)
(1.75)
(229,941)
(2.89)

1.53 2,310,822
83,333
2.00

1.13
–
3.59
–
(1.60)

1,939,748
–
709,656
–
(27,562)

1.69
–

2,621,842
–

A charge of £903,000 (2015: £833,000) has been made through profit and loss in the current year. This amount has been 
recharged to the subsidiary companies and as such no cost has been recognised within the Company.

The fair value of each employee share option has been measured using the Black-Scholes formula where an expected volatility of 
65.0% (2015: 65.0%) has been used as well as a risk-free interest rate (based on government bonds) of 1.0% (2015: 1.0%). Service 
and non-market performance conditions attached to the arrangements were not taken into account in measuring fair value.

Expected volatility has been based on evaluation of historical volatility of the Company’s share price, particularly over the historical 
period commensurate with the expected term. The expected term of the instruments has been based on historical experience and 
general option holder behaviour.

77

Financial StatementsGovernanceStrategic ReportNAHL Group plcAnnual Report and Accounts 2016Notes continued

7.  Commitments
Capital commitments
At 31 December 2016 the Company had no capital commitments (2015: £nil).

8.  Transactions with owners, recorded directly in equity
On 18 June 2015, NAHL Group plc carried out a capital reduction exercise. The steps required to complete the capital reduction 
have been included within the Company statement of changes in equity and have been further explained below:

Bonus issue of capital reduction shares
The amount standing to the credit of the Company’s merger reserve in the sum of £16,928,000 was capitalised by way of a bonus 
issue of newly created capital reduction shares with a nominal value of £0.41 each.

Capital reduction shares cancelled
The newly created capital reduction shares were cancelled; the amount standing to the credit of the Company’s share capital 
account in the sum of £16,928,000 was cancelled and recognised in retained earnings.

Capital reduction 
The amount standing to the credit of Company’s share premium account in the sum of £49,532,649 was cancelled in full and the 
amount was recognised in retained earnings.

Following the approval by the Company’s shareholders of the resolutions in the capital reduction and the subsequent approval by 
the Court, the Company’s distributable reserves were increased by £66,461,000.

Issue of new Ordinary Shares
On the 14 October 2015, 4,115,000 new Ordinary Shares with a par value of £0.0025 were issued. These raised an additional 
£14,608,250 funds for the Company. The fees relating to this transaction totalled £336,600. These costs have been charged as a 
reduction to share premium resulting in a net increase to share premium of £14,261,363 and share capital of £10,287.

Exercise of share options
During the year 84,629 share options were exercised which resulted in the issue of 84,629 new Ordinary Shares with a par value of 
£0.0025. The exercising of these options raised funds of £160,508 for the Company. A charge of £85,093 has been reclassified 
from the share option reserve to share premium to reflect the crystalisation of previous charges in respect of these options. 

9.  Related parties
Transactions with key management personnel
Key management personnel in situ at 31 December 2016 and their immediate relatives control 4.4% (2015: 4.8%) of the voting 
shares of the Company. 

Key management personnel are considered to be the Directors of the Company as well as those of National Accident Helpline 
Limited, Fitzalan Partners Limited and Bush & Company Rehabilitation Limited and any other management serving as part of the 
executive team. Detailed below is the total value of transactions with these individuals.

Short-term employment benefits
Termination benefits

2016
£000

2,241
56

2,297

2015
£000

1,794
–

1,794

78

NAHL Group plcAnnual Report and Accounts 2016Advisors

Company registration number:
08996352

Auditors:
KPMG LLP
Altius House
One North Fourth Street
Milton Keynes
MK9 1NE

Solicitors to the Company:
Pinsent Masons LLP
3 Colmore Circus
Birmingham
B4 6BH

Bankers:
Yorkshire Bank plc
Birmingham Financial Solutions Centre
Temple Point
No.1 Temple Row
Birmingham
B2 5YB

NOMAD:
Investec Bank plc
2 Gresham Street
London
EC2V 7QP

Company Registrars:
Capita Asset Services
34 Beckenham Road
Beckenham
Kent
BR3 4TU

Financial PR:
FTI Consulting
200 Aldersgate
Aldersgate Street
London
EC1A 4HD

79

Financial StatementsGovernanceStrategic ReportNAHL Group plcAnnual Report and Accounts 2016Glossary

ABS 

Adjusted net debt 

After the Event (ATE) Insurance  

AIM 

Allianz 

APIL 

Bush 

BVC 

CGUs 

CLS 

CMRU 

CODM 

CQC 

CRU 

EBITDA 

EMI Options 

EPS 

Fitzalan 

Group 

IFRSs 

IiP 

IPO 

Alternative Business Structure

Net debt including the Pre-LASPO ATE liability

 An insurance product offered to consumers through Allianz to insure any compensation 
when the claim is settled

Alternative Investment Market, part of the London Stock Exchange

National Accident Helpline’s insurance partner providing After The Event insurance

Association of Personal Injury Lawyers

Bush & Company Rehabilitation

Best Value Conveyancing

Cash Generating Unit

Consumer Legal Services

Claims Management Regulation Unit

Chief Operating Decision Maker

Care Quality Commission

Compensation Recovery Unit

Earnings Before Interest Tax Depreciation and Amortisation

Enterprise Management Incentive Options

Earnings Per Share

Fitzalan Partners

NAHL Group plc

International Financial Reporting Standards

Investors in People

Initial Public Offering

ISO 27001- Information Governance 

Risk-based information security standard and Business Continuity

LASPO 

LIBOR 

LTIP 

MASS 

Medico-Legal 

MoJ 

Multi-track 

NAH 

NIHL 

Non-RTA 

PBFT 

PI 

PLF 

Post-LASPO 

Pre-LASPO 

QCA 

RTA 

SAYE 

Searches 

SRA 

Legal Aid, Sentencing and Punishment of Offenders Act 2012 (enacted 01 April 2013)

London Interbank Offered Rate

Long-term Incentive Plan

Motor Accident Solicitors Society

A claim or similar involving both medical and legal aspects

Ministry of Justice

Claims over £25,000 or complex points of law/evidence

National Accident Helpline

Noise Induced Hearing Loss

Non-Road Traffic Accidents (includes employer, occupier and public liability)

Paul Bush Foundation Trust

 Personal Injury – an injury or illness suffered through no fault of an individual’s own (for 
example, in a road accident, a slip, trip or fall, medical negligence, work accident or an 
industrial disease)

Panel Law Firm – a firm selected to sit on our panel

After or before enactment of LASPO on 01 April 2013

Before enactment of LASPO on 01 April 2013

Quoted Companies Alliance

Road Traffic Accidents

 The Save As You Earn share scheme that was introduced for employees on admission, 
giving them an opportunity to purchase shares in the company at a discounted rate 
following a three-year savings period

Searches UK

Solicitors Regulation Authority

Underlying operating cash flow 

Cash flows from underlying operating profit and excluding any one-off items

Underlying operating profit 

Underlying revenue 

WACC 

 Profit from underlying core trading operations excluding amortisation on intangible assets 
arising on business combinations, IFRS 2 share option charges and one-off items

Revenue from underlying core trading activities excluding any one-off items

Weighted Average Cost of Capital

80

NAHL Group plcAnnual Report and Accounts 2016N

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NAHL Group plc

1430 Montagu Court, 
Kettering Parkway, 
Kettering, 
Northamptonshire, 
NN15 6XR

T: +44 (0) 1536 527 500 
E: investors@nahl.co.uk