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O'Key Group SA

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FY2014 Annual Report · O'Key Group SA
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O’KEY Group S.A. Annual Report 2014

Building Russia’s Leading Quality Family Retailer

“At O’KEY we are committed to 
delivering maximum value and quality 
for all our stakeholders while growing 
sustainably as one of the leaders  
of the long-term development of the 
Russian retail sector. We believe that 
being a quality-driven company is not 
just about selling quality goods, but 
providing an outstanding shopping 
experience, while never losing focus  
on our Customer Value Proposition of 
providing Quality for the Whole Family.”

1-3
Overview
1  Operational and  

Financial Highlights
2  O’KEY Group at a Glance
3  Geographical Coverage 

and Our Stores

28-35
Governance
28  Board of Directors 
29  Senior Management
31  Corporate Governance
33  Ownership and 

Shareholder Structure
35  Management & Directors 
Responsibility Statement 

4-27
Strategic Report
5 
Letter from Tony Maher
8  Our Strategy 
9  Our Business Model
10  Key Performance 

Indicators 
12  Our Marketplace 
14  Outstanding Shopping 

Experience 

16  Compelling Product Range
18  Competitive Pricing
20  Corporate Social 
Responsibility
22  Financial Review
25  Risk Management

36-70
Consolidated 
Financial 
Statements
37   Report of the Réviseur 
d’Entreprises Agréé
38   Consolidated Statement  
of Financial Position 
39   Consolidated Statement  

of Profit or Loss and Other 
Comprehensive Income

40   Consolidated Statement  
of Changes in Equity
42   Consolidated Statement  

of Cash Flows

43  Notes to the Consolidated 
Financial Statements 

IBC  Covering Analysts 

B

O’KEY Group S.A. Annual Report & Accounts 2014Operational Highlights

552k

108

28

20.9%

552,000m2 of selling space 
vs. 489,000m2 in 2013

total stores, up from 94  
in 2013

presence in 28 cities  
across Russia

increase in number of  
loyalty card holders

970 RUB

average basket value  
in our hypermarkets 

+4.2%

9%

growth in like-for-like  
average ticket

growth of  
retail revenue

-4.2%

fall in like-for-like  
average traffic

Financial Highlights

Revenue (RUB)

Gross profit (RUB)

EBITDA (RUB)

+9.0%

139.5bn

152.0bn

33.3bn

+11.6% 37.2bn

11.0bn +2.2% 11.3bn

Net profit (RUB)
+5.0%

5.0bn

5.2bn

2013

2014

2013

2014

2013

2014

2013

2014

Net debt to EBITDA

Gross profit margin

2.3x

23.9%

24.5%

EBITDA margin
7.9%

7.4%

Earnings per share (RUB)
18.5bn +4.9% 19.4bn

1.2x

2013

2014

2013

2014

2013

2014

2013

2014

Delivering Quality for the Whole Family

Outstanding Shopping 
Experience

Compelling Product 
Range

Competitive Pricing 

for more information see pages
14-15

for more information see pages
16-17

for more information see pages
18-19

1

O’KEY Group S.A. Annual Report & Accounts 2014O’KEY Group at a Glance

“ O’KEY is one of the largest 
retail chains in Russia.  
Our primary retail format  
is the modern Western 
European hypermarket 
under the “O’KEY” brand, 
complemented by 
“O’KEY” supermarkets.”

 – Headquartered in Moscow

 – Global depositary receipts (GDRs) listed on the 

London Stock Exchange

 –

108 stores in 28 Russian cities, employing  
26,000 people as at 31 December 2014

What we do:
Our Customer Value Proposition is to deliver Quality  
for the Whole Family and the customer is at the centre  
of everything we do.

 – Provide a convenient shopping experience for the 

entire family

 – Offer a good selection of quality products

 – Well trained personnel, amicable and ready to help

 – Multiple services facilitating purchase

 – Purchase experience is easy and intuitive

High level of customer loyalty
Source: Company data

85

85

85

84

84

84

84

84

87

86

85

Jan’14

Feb’14

M ar’14

A pr’14

M ay’14

Jun’14

Jul’14

A ug’14

S ep’14

O ct’14

N ov’14

 Share of revenue from loyalty card holders, as percentage

Our History:
2001-2002
 – Founding of O’KEY Group
 – First O’KEY hypermarket 
opened in St Petersburg

2003-2006
 – Strategy of establishing 

regional market leadership
 – Further 8 hypermarkets and 
2 supermarkets opened in 
St Petersburg

 – Total selling space increased 
from 6,000m2 to 87,000m2

2007-2008
 – Focus on expansion  
in Russia’s regions

2009-2013
 – Emergence as a leading 
national Russian retailer

 – Stores opened in 6 new 

 – O’KEY breaks into top-5 food 

regions

 – Total stores reaches 37,  
selling space doubled to 
>190,000m2

 – O’KEY enters into ranks  

of Russia’s top-10 retailers  
by revenue

retailers by revenue

 – Expansion in Moscow market
 – IPO on the London  
Stock Exchange

 – Total stores reaches 94,  
selling space reaches 
489,000m2

2014
 – Re-focus on quality and 

Customer Value Proposition
 – Appointment of a new team  
of seasoned professionals
 – Growth sustained in face of 
strong macro-economic 
headwinds

 – Total stores reaches 108, 
selling space reaches 
552,000m2

2

O’KEY Group S.A. Annual Report & Accounts 2014Geographical Coverage

Geographical coverage

Murmansk
2 HM

St Petersburg
20 HM
19 SM

Moscow
10 HM
6   SM

Cherepovets
1 HM

Ivanovo
1 HM
1 SM

Syktyvkar
1 HM

Lipetsk
1 HM

Tambov
1 SM

Nizhniy Novgorod
2 HM

Togliatti
1 HM
1 SM

Ufa
3 HM

Yekaterinburg
2 HM

Surgut
2 HM

Rostov-on-Don
2 HM
1 SM

Voronezh
2 HM
1 SM

Krasnodar
4 HM
1 SM

Sochi
1 HM

Stavropol
1 HM

Volgograd
1 HM
3 SM

Saratov
1 HM
1 SM

Orenburg
1 HM

Sterlitamak
1 HM

Astrakhan
2 HM
1 SM

Tumen
1 HM

Omsk
1 HM
1 SM

Novosibirsk
2 HM

Krasnoyarsk
3 HM
1 SM

Barnaul
1 SM

Hypermarket (HM)

Supermarket (SM)

Our Stores

69

39

hypermarkets

supermarkets 

12,000

average SKUs per 
supermarket 

17.4%

CAGR retail revenue in RUB 
terms (2009-14)

35,000

average SKUs per 
hypermarket

3

O’KEY Group S.A. Annual Report & Accounts 2014Strategic Report

4

O’KEY Group S.A. Annual Report & Accounts 2014Strategic Report
Letter from Chairman of the Board of Directors  
and Chief Executive Officer

“ I feel proud to be at the helm of the founder  
of the modern day trade format in Russia.”

Dear Customers, Investors, Colleagues and Partners,

The year 2014 was an eventful and challenging year  
for O’KEY and the Russian retail sector as a whole.

I was appointed Chairman of the Board of Directors  
at the end of 2013, but it soon became obvious that  
the company needed my day-to-day involvement  
and executive management. I was appointed as  
Chief Executive Officer at the end of January 2014  
with a clear mandate to deliver change.

I feel proud to be at the helm of the founder of the 
modern day trade format in Russia. When O’Key opened 
its first European-style hypermarket in St Petersburg in 
2002, it heralded the beginning of a major change in 
Russia’s food retail landscape. What O’Key offered was 
unique, not only in the quality and the range of products, 
but also in shop layouts, superior service and 
immaculate presentation.

At the same time, having become the Chief Executive 
Officer of a large country-wide group, I felt the company 

needed substantial structural reforms, a faster decision 
making process and more thorough execution.

Our main areas of focus in 2014 have been expanding 
our footprint, providing the correct product offering  
at the right price points, enhancing our supply chain and 
optimising information systems and business processes. 
To deliver on the above I brought in four new directors 
with responsibility for development, commercial policy, 
supply chain and information technology.

In 2014, we delivered on our store-opening plans with 
nine hypermarkets and five supermarkets. Our total store 
number stood at 108 at the end of the year, giving us a 
13% trading space increase to more than 500,000 m2.

We expanded our footprint with particular emphasis on 
increasing our presence in Moscow and the Moscow 
region. The Group remains committed to expansion, 
albeit at a level that is sustainable and not requiring us  
to engage in substantial new borrowings in the current 
challenging market conditions.

Tony Maher 
Chairman of the Board of Directors  
and Chief Executive Officer

5

O’KEY Group S.A. Annual Report & Accounts 2014Strategic Report (continued)

We have also been exploring additional format options 
and we are now happy to say that our new discounter 
format Da! is ready for launch in 2015. Da! is a unique 
proposition for the Russian market, where the discounter 
format has all too often come to mean a lower quality 
shopping experience.

Our vision is very different. Da! stands for excellent 
quality at a lower price in a very pleasant atmosphere. 
Efficiency, innovative marketing solutions and product 
management are the core features of the format. With 
1,400 SKUs per shop and an extensive array of carefully 
developed private-label products, Da! aims to focus on 
efficient and effective in-store operations. The stores, 
which will open in the first few years in Moscow and the 
Moscow region, will get their deliveries from our state-of-
the-art distribution centre, which was completed in 2014.

It is no secret that 2014 has been one of the  
toughest years for the Russian economy. We came 
under pressure from some internal challenges and 
external circumstances, including strong competition.  
In the second half of the year, we began to see  
changing customer behaviour driven by worsening 
macroeconomic conditions, compounded by the  
special economic measures introduced by the Russian 
government in August 2014. Customers have become 
more price sensitive and consequently have reduced 
non-discretionary spending and started to buy fewer 

items per visit. Our unique customer proposition has 
always been based on a wider than average assortment, 
a substantial part of which consisted of products from 
the European Union. O’KEY was hit particularly hard  
by the sanctions on food imports, which immediately 
resulted in a decline in traffic and average ticket in the 
third and fourth quarters of 2014.

During the year we carried out a strategic review which 
carefully examined our customer value proposition (CVP). 
Following extensive research we have defined our 
mission as “Quality for the Whole Family” while at the 
same time ensuring competitive prices. We are also 
putting additional emphasis on original offerings that set 
us apart and bring customers into our stores time and 
time again, such as our in-house produced delicatessen 
assortment, fresh bakery products, a large assortment 
of fresh fish and meat, in-store café and in-store 
children’s play area.

Implementing our CVP across the board is a central 
project, which has grown out of 2014 and will continue 
into 2015 and beyond. It requires excellence and 
outstanding execution by our entire team across the 
value chain, from our work with suppliers and supply-
chain management, to information technology, category 
management and in-store delivery every moment of 
every day.

Despite a challenging economic environment the Group 
delivered a solid financial performance in 2014. Revenue 
increased 9.0% year-on-year to RUB 151,983 million. 
Retail like-for-like revenue was virtually flat, declining 
0.2% while like-for-like traffic fell 4.2% and items per  
visit declined 3.4%.

“ Despite a challenging  
economic environment  
the Group delivered a solid  
financial performance in 2014.” 

6

O’KEY Group S.A. Annual Report & Accounts 2014Strategic Report (continued)

Nevertheless, we were able to preserve profitability.  
We delivered a 2.2% increase in EBITDA. Our operating 
margin grew 8.8% for the year and net profit increased 
by a solid 5% to reach RUB 5,226 million. We maintained 
a sustainable debt level, which was an accomplishment 
given the slide in the ruble against the US dollar and  
the euro. Our gearing, as measured by the net debt  
to EBITDA ratio, stood at 2.3x at the end of 2014.

As the marketplace evolves, our strong brand equity  
and customer proposition will need to be matched by  
an equally strong operating discipline in all aspects of  
the Group’s activities. Indeed, current market conditions 
and the creation of a new fully-fledged discounter 
division, ready to be launched in 2015, present a 
valuable opportunity to review our existing practices,  
pay particular attention to internal efficiency and 
management effectiveness. We understand that all  
of the above are critical to our future success and we  
are committed to making these the key features of our 
continuing growth.

We also understand that none of the above would be 
possible without our people. I truly believe that we have 
an inspired and dedicated team of employees, some of 
the best in their field. I would like to thank them all for 
taking care of our customers, for putting smiles on their 
faces and for making them feel welcome in our stores.  
I also want to acknowledge the increased level of 
engagement we enjoy with our leading suppliers who  
are working closer than ever with us to bring our quality 
assortment and better value to our loyal customers.

Yours truly,

Tony Maher
Chairman of the Board of Directors  
and Chief Executive Officer

7

O’KEY Group S.A. Annual Report & Accounts 2014Our Strategy

Our strategy is designed to deliver 
on our unique Customer Value 
Proposition of Quality for the 
Whole Family at our existing 
hypermarkets and supermarkets 
and our new discounter format, 
ready for launch, while expanding 
sustainably in Russia’s attractive 
regional markets.

Expand our  
footprint

Provide a broad 
product offering

Enhance  
supply chain

 –

Further penetrate the Russian market, focusing on regions 
undersupplied by hypermarkets

 – Grow sustainably beyond our 28 locations without requiring 

additional borrowing

 –

Ensure that all new locations and store plans fit our CVP  
of Quality for the Whole Family

 – Develop category management to ensure a truly  

“one-stop-shop experience”

 – Cooperate with local suppliers to meet customer 

expectations and universal high standards in every city

 – Grow the share of our private labels while ensuring high 

quality standards and attractive prices

 – Optimise supply chain for every category of products 

and SKU

 – Maintain high shelf availability and optimal inventory levels  

as the business grows

 –

Improve efficiency of logistics supporting import and  
private-label operations

Optimise  
information systems 
and business 
processes

 –

 –

 –

Enhance technological platform to support expansion 
and execution

Implement innovative retailing solutions to ensure  
a convenient experience for the entire family

Introduce best practices into existing business processes 
across the supply chain

8

O’KEY Group S.A. Annual Report & Accounts 2014Our Business Model

Since opening our first store in 2002, O’KEY has  
developed a differentiated business model built  
on developing customer loyalty through delivering  
a superior customer experience. Today we are  
committed to delivering on our CVP of Quality for  
the Whole Family through superior execution in  
every aspect of our business.

Value for 
money
O’KEY delivers on key 
qualities for our 
customers:
 – Takes care of quality 

and freshness
 – Caters to the  
entire family

 – Takes care of you  

and your loved ones

 – Cares about you
 – Provides new, bright 

ideas and inspires you

Supply 
chain
By delivering superior 
results in key areas:
 – Location and  
store size

 – Store plan and 
merchandising
 – Assortment policy
 – Pricing policy
 – In-store services
 – Branding and 
marketing

In store 
experience
We have built a loyal 
customer base and seek 
to retain and expand it by 
delivering top quality and 
value-for-money for our 
customers.

Assortment

We have been successful 
in St Petersburg, one of 
Russia’s most competitive 
food retail markets and 
have continued to expand 
into attractive regional 
markets using our modern, 
European hypermarket, 
our core format, and 
supermarkets, a satellite 
format, providing a better 
fit for residential areas.  
We are also in the process 
of launching our discounter 
project, the business 
model of which will be 
unique for the Russian 
market. This format will 
give us a significant 
footprint in Moscow and 
the Moscow region.

Customer satisfaction & loyalty
 – Our bottom line: we are committed to delivering on our CVP of Quality for the Whole Family by making 

the customer the focus of everything we do and delivering an outstanding shopping experience.

9

O’KEY Group S.A. Annual Report & Accounts 2014Key Performance Indicators 

Strategic KPIs

Outstanding Shopping Experience

Number of loyalty card holders 
(million)

2014

Definition 

7.9mn

Number of individual customers who hold an O’KEY loyalty card 
and shop regularly in our stores. We track this number as loyal 
customers who shop with us more frequently and spend more  
per visit.

Number of annual purchases 
(million)

Compelling Product Range

Share of fresh products in sales 
in hypermarkets

Number of SKUs consistently  
sold in our hypermarkets

Competitive Pricing

Share of revenue from  
loyalty cards 

Size of average purchase  
in hypermarkets (in RUB)

Average number of items  
per basket

193.5mn Total number of annual purchases made in our stores per annum, 

reflects our ability to attract new customers. 

46%
35,000 units

Proportion of products in a typical basket that are fresh or 
prepared on-site. This sought-after category drives customer  
traffic in our stores.

Number of SKUs regularly available in stores. A wide choice of 
products is one of O’KEY’s key differentiators.

loyalty cards. Metric shows how efficiently we address the needs  
of existing customers.

85% Share of revenue made up by purchases made using O’KEY  
970
12

Size of an average purchase in our hypermarkets. Evaluates  
the impact of inflation and other drivers on the spending of  
our customers.

Number of items in an average basket of our shoppers. Metric 
indicates changes in consumption due to either external or 
internal factors.

10

O’KEY Group S.A. Annual Report & Accounts 201411

O’KEY Group S.A. Annual Report & Accounts 2014Our Marketplace

“ Russia is the largest 
consumer market in 
Europe and its retail 
sector has grown  
at double-digit rates  
in recent years.”

Overview
With 143.5 million people, Russia is the largest consumer 
market in Europe and its retail sector has grown at 
double-digit rates in recent years. Russia’s grocery market 
is the fifth largest in the world. Both food and non-food 
retail have grown rapidly as modern format chain retailers 
have driven consolidation in Russia’s regional markets,  
a process expected to continue to at least 2020.

Between 2007 and 2013, Russia’s retail segment grew 
by a CAGR of 13%, reaching a value of RUB 21.4 trillion.1 
A rapid slowdown in overall economic growth in 2014 
put the brakes on retail growth and 2015 is expected  
to be the toughest year for retailers since the global 
financial crisis in 2008, due to a host of external market 
factors, including higher inflation and continued 
sanctions on food imports from the European Union.

Despite these short to medium-term pressures, Russia’s 
retail market is forecast to regain growth momentum by 

2016, with CAGR predicted to reach double digits by 2020. 
The market is continuing to undergo a transformation from 
traditional formats and markets to modern, European-style 
shopping formats, and this “retail revolution” continues to 
penetrate Russia’s regional marketplaces.

In keeping with this trend, modern retail formats are 
expected to account for 74% of total selling space by 
2020, approaching levels in many European Union 
countries, with the share of the top-5 largest players 
rising from around 20% to as high as 70%.2 Both 
supermarket and hypermarket segments are predicted 
to grow by double-digit CAGR through 2020.

The key difference between the hypermarket and 
supermarket segment will continue to be a higher 
degree of consolidation in the former segment and 
greater fragmentation in the supermarket segment, 
although consolidation is expected to increase  
through 2020 and beyond.

Russia unemployment rate, %
Source: Rosstat

Consumer Price Index - Food vs Non-Food (‘08-’14)
Source: Rosstat

10

8

6

4

2

0

25

20

15

10

5

0

8
0
-
n
a
J

8
0
-
l
u
J

9
0
-
n
a
J

9
0
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l
u
J

0
1
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n
a
J

0
1
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l
u
J

1
1
-
n
a
J

1
1
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l
u
J

2
1
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a
J

2
1
-
l
u
J

3
1
-
n
a
J

3
1
-
l
u
J

4
1
-
n
a
J

4
1
-
l
u
J

8
0
-
n
a
J

8
0
-
l
u
J

9
0
-
n
a
J

9
0
-
l
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J

0
1
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J

0
1
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1
1
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1
1
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2
1
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2
1
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J

3
1
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a
J

3
1
-
l
u
J

4
1
-
n
a
J

4
1
-
l
u
J

Unemployment

Average

Food CPI, YoY

CPI, YoY

12

O’KEY Group S.A. Annual Report & Accounts 2014Real Wage & Retail Wage Growth (’08-’14)
Source: Rosstat

Russian Consumer Confidence (’08-’14)
Source: Rosstat

25

20

15

10

5

0

-5

-10

-15

5

0

-5

-10

-15

-20

-25

-30

-35

8
0
-
n
a
J

8
0
-
l
u
J

9
0
-
n
a
J

9
0
-
l
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J

0
1
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a
J

0
1
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J

1
1
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J

1
1
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J

2
1
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a
J

2
1
-
l
u
J

3
1
-
n
a
J

3
1
-
l
u
J

4
1
-
n
a
J

4
1
-
l
u
J

8
0
-
1
Q

8
0
-
3
Q

9
0
-
1
Q

9
0
-
3
Q

0
1
-
1
Q

0
1
-
3
Q

1
1
-
1
Q

1
1
-
3
Q

2
1
-
1
Q

2
1
-
3
Q

3
1
-
1
Q

3
1
-
3
Q

4
1
-
1
Q

4
1
-
3
Q

Real wage, YoY

Volume of retail sales, YoY

Consumer Confidence Index

Growth Drivers
The chief growth driver for Russia’s retailers has  
been strong consumer spending. Since 2000, low 
unemployment, strong wage growth and moderate 
inflation have been key drivers for this market, aided by 
rising rates of car ownership and consumer preference 
for modern retail formats compared to traditional shops 
and open markets. For many years, strong growth lifted 
all players, while today we are seeing the beginning  
of process of market saturation. As competition for 
consumers and markets grows, retailers will require clear 
brand differentiation to maintain market share, long-term 
growth and profitability.

During the challenging economic times seen in 2014, 
research shows that Russian consumers have not 
sacrificed quality for price. Rather, we see that 
consumers seek competitive pricing, tasty super-fresh 
and fresh products, competitive private-label options 
and a quick and convenient shopping and checkout 
experience, all accompanied by high levels of service.

We believe our long-term success is built on maintaining 
and growing traffic and average ticket on the basis of 
long-term drivers in the Russian marketplace. As we 
describe elsewhere in this report, we have reshaped  
our Customer Value Proposition around Quality for the 
Whole Family, and we believe our long-term growth will 
be built on adapting our existing and new stores and 
service offering around this vision.

1 
2 

Source: Data from Rosstat, Euromonitor and Candean; analysis by BCG.
Source: BCG analysis.

In the short to medium term, we expect to see higher 
unemployment and inflation rates until the Russian 
economy passes through current headwinds. But in line 
with most analysts, we expect the Russian consumer 
sector and retail market to regain momentum, albeit in an 
environment of consolidation. We believe our combination 
of quality and price will make us one of the leaders in  
a maturing market that will continue to lead Europe.

13

O’KEY Group S.A. Annual Report & Accounts 2014Outstanding Shopping 
Experience

14

O’KEY Group S.A. Annual Report & Accounts 2014O’KEY’s primary focus is to give customers an 
outstanding shopping experience by offering modern, 
convenient and innovative stores that are well located, 
well designed and have everything under one roof. 

Delivering an outstanding shopping experience clearly 
differentiated from other retailers is critical to delivering on 
our Customer Value Proposition of Quality for the Whole 
Family. An outstanding experience means consistent 
execution for our customers from the moment they 
approach our stores through checkout and getting  
their shopping home. In our nearly 14 years in business 
we have drawn upon international best practices and 
unmatched local knowledge to deliver the right experience 
for our customers in our more than 100 locations.

7.9 million

Unique loyalty card holders

193.5 million 

Customer transactions 

One of O’KEY’s competitive advantages is to provide 
customers with an outstanding shopping experience 
offering modern stores in convenient locations for busy 
families. Our stores are well designed and intuitive and 
have the right mix of food and non-food products, 
including a top selection of fresh delicatessen and 
bakery products under one roof.

2.7 

Brand equity in St. Petersburg

*Nielsen 2014, St. Petersburg Brand 
Leadership 2005-14

Number of stores by format 2008-2014

108

69

94

83

60

52

71

57

42

35

46

37

23

28

2008

2009

2010

2011

2012

2013

2014

  Hypermarkets

  Supermarkets

In choosing the location, we look for places that are 
reachable by multiple modes of transport and have, 
where possible, dedicated onsite parking. Our 
supermarkets are situated in densely populated 
residential areas, within a walkable distance for local 
residents. We have a Group-level director who leads the 
process of buying or leasing property and facilities and 
overseeing construction and outfitting of every new store.

Our store layout is another area where O’KEY stands  
out from the competition. Our stores are designed to  
be bright, airy and well signed with low shelves to make 
sure all products are within easy reach. Unlike many of 
our competitors, we do not operate “warehouse” style 
hypermarkets and do not use forklifts in customer areas. 
We restock individual SKUs from inventories kept out  
of sight in our stock rooms.

In addition, we work with carefully selected partners  
to offer additional services in shop for our customers. 
These include pharmacies, dry cleaners, banking 
services, toy stores and food courts.

Most importantly, we invest considerable time and 
resources in training and monitoring our customer 
service delivery. After all, our service offering is integral  
to our CVP and a clear differentiator between O’KEY  
and other retailers. We have Quality Managers out in  
the field to make sure we deliver the highest level of 
customer service in every store, every day.

Every employee receives training and our hypermarkets 
maintain a customer service and information desk with 
dedicated employees to provide prompt and attentive 
service to our customers. Finally, we aim to provide both  
a friendly and expedited checkout experience so our 
customers can finish their shopping and get on with their 
busy days. In 2015, we plan to rollout e-commerce solutions 
to provide our customers with additional convenient ways 
to shop, pick up and pay for their goods.

15

O’KEY Group S.A. Annual Report & Accounts 2014Compelling Product 
Range

16

O’KEY Group S.A. Annual Report & Accounts 2014Our loyal customers keep returning to O’KEY for  
the quality of our products, as well as our prices.

Another clear differentiator for O’KEY is its compelling 
product range, including outstanding super fresh and 
fresh offerings that ensure our loyal customers keep 
returning to O’KEY for the quality of our products,  
as well as our prices.

35,000

Average SKUs on offer 
all year round

47%

Share of fresh products  
in sale 

77% 

Share of food in the revenue

We have developed our product assortment over the 
years to meet the standards of quality demanded by our 
customers. In 2014, we faced a major challenge when 
sanctions on food products imported from the European 
Union had a major impact on our ability to source many 
popular products, affecting traffic and average ticket. 
However, we rose to the challenge and by the end of  
the year had replaced most of these products.

Our stores stock a minimum of 35,000 SKUs year round 
and our product selection represents a well-balanced 
portfolio to meet customer expectations and needs  
as well as fit into different household budgets. We offer  
a balanced selection of food and non-food products  
to ensure our hypermarkets and supermarkets are  
a one-stop shop for the entire family.

Our selection of fresh food and delicatessen items 
prepared in every hypermarket, and fresh offerings in  
our supermarkets, have become a signature of O’KEY  
and a driver of customer traffic. Fresh foods not only bring 
back customers, but they also have a higher value-added 
component and rotate inventory. At the same time  
we have also developed our private label offerings that 
combine the high quality promised by the O’KEY  
brand with lower prices.

While we ensure that all of our stores carry a consistent 
assortment of products, we also cater to local tastes  
and source many regionally made products. Our local 
sourcing, wherever possible, limits our carbon footprint 
and contributes to the local economies of the regions 
where we operate. We aim wherever possible to stock 
Russian products to support local manufacturers and 
limit our foreign currency exposure. For some of the 
imported products, we manage the process ourselves  
to reduce costs and maximise product quality.

We take quality control very seriously and a dedicated 
department and monitoring units maintain constant 
oversight to guarantee freshness and food safety. We 
carry out regular training on food storage, preparation 
and cleaning. We also carry out regular spot inspections 
of food preparation areas and medical checks of our 
staff to make sure all of our stores adhere to the highest 
standards of quality and safety.

17

O’KEY Group S.A. Annual Report & Accounts 2014Competitive Pricing 

18

O’KEY Group S.A. Annual Report & Accounts 2014Our Customer Value Proposition is built around  
the quality of our products and services.

12

Items per basket on average

70%

of purchases made  
with loyalty cards

970 RUB 

Average value of basket  
in our hypermarkets 

Our convenient locations, attractive formats and  
one-stop shop assortment are key differentiators  
for the O’KEY brand. Equally, we are committed to 
making sure our products are competitively priced  
so our customers don’t have to look elsewhere when  
shopping for their families.

In the face of macroeconomic headwinds, Russian 
consumers faced increased demands on their 
pocketbooks in 2014 and economic pressures are 
expected to remain well into 2015 with increasing 
inflation. In response, we made changes to our product 
assortment to ensure we have the right products at  
the right price, without sacrificing quality. Increased 
domestic and local sourcing limits price volatility.

We carefully monitor our competitors’ prices,  
including special offers, on the local and national level. 
We operate a price-matching policy, which means we 
align our prices on a carefully chosen selection of 
comparable items to our competitors’ lowest regular 
prices. We carry out price matching on a daily basis  
for our top 30 SKUs and on a weekly basis for a much 
more extended range of goods.

When our products do not have a comparable 
competitive match, or our prices are already the 
lowest in the market we have gross margin limits to  
limit prices and guarantee our customers get the best 
possible deal. In addition to direct price reductions, 
customers are offered promotions and catalogues 
containing special discounts.

Our private-label range allows us to offer our customers 
additional, top-quality products at a reduced price.  
We carefully track our private-label prices to give our 
customers the best possible deal.

We are committed to providing our customers with the 
best value offer every day that takes into account both 
quality and price.

19

O’KEY Group S.A. Annual Report & Accounts 2014Corporate Social Responsibility

Overview
At O’KEY Group, we are committed to meeting the highest standards 
in Corporate Social Responsibility (CSR) at every level of our business. 
We firmly believe that sustainable growth is crucial to our long-term 
success and see it as our duty to our employees and external 
stakeholders. Our CSR efforts are focused on four priority areas: 
anti-corruption, health and safety, employee recruitment and retention  
and work with our local communities.

Anti-Corruption Measures
We have established clear policies to combat corruption and conflicts 
of interest. O’KEY Group has a “zero tolerance” policy towards corruption 
that we apply rigorously to our internal processes and relationships 
with suppliers. Our managers adhere to strict policy regarding gifts 
and discounts. We provide and promote the use of a whistle-blower 
e-mail address for reporting potential problems to our internal audit 
and security departments.

We established our Supplier Policy in 2010 as part of our efforts  
to ensure transparency and fairness throughout our supply chain.  
It establishes strict guidelines designed to identify and eliminate 
potential conflicts of interest when choosing a supplier. Under the 
policy, we conduct an open tender process to ensure that all potential 
suppliers are judged on their merits. A committee approves all 
tender outcomes.

Since 2012, once we have selected a supplier, our contract conditions 
now include an addendum stipulating that the supplier will inform  
the Group about any known cases of corruption. In particular, our 
partners take on the obligation to report any instances of a Group 
employee soliciting an unauthorised payment or bribe. These 
reporting requirements provide us with an additional level of security.

In 2013, we strengthened our procedures still further, enacting specific 
requirements for the selection of service providers for security and 
construction services. We implemented expert committees with 
members chosen from a range of departments, including finance  
 legal, to ensure a fair and informed decision-making process.

During 2014, we continued to provide managers and employees  
at all levels with anti-corruption training and ensure they have the 
appropriate support and resources for reporting their concerns.

Health and Safety
At O’KEY Group, we take responsibility for providing our 26,000 
employees with safe working conditions and our customers with  
a safe shopping environment.

As part of the monitoring process, we conduct regular  
assessments of our work sites to ensure they are in full compliance 
with Russian legislation governing workplace safety. We support 
these assessments with a reporting system introduced in 2013.  
We have also developed and implemented integrated systems for 
regular tracking of working conditions and all accidents and injuries.

We have a systematic approach for investigating any accidents 
involving our employees or customers. 

Recruitment
Our success is built on recruiting and retaining top talent while 
embracing diversity. We recognise that we need to be an employer  
of choice in the Russian labour market to ensure we hire top quality 
people to support our continued growth. Embracing diversity is not 
only our moral obligation, it is a policy that ensures we find top talent 
and provide a workplace open to people of all backgrounds.

We are particularly proud of our efforts to promote gender equality 
 in the workplace. We believe gender diversity is important for any 
business, and are particularly proud of our performance in this area, 
although we still see room for further progress. In 2014, women made 
up almost 70% of store directors, more than 75% of the Group’s 
overall workforce and 45% of senior management positions.

Our Recruitment Policy expressly prohibits any discrimination on  
the grounds of race, age, gender or religious persuasion. In 2014,  
we continued to conduct workshops to raise awareness of diversity 
and its positive impact on our business. We remain convinced that 
embracing diversity makes us stronger and allows us to recruit the 
best and the brightest.

We held career days and professional seminars for students with  
a demonstrated interest in pursuing a career in the retail sector  
to share our vision and values, as well as practical experience.

20

O’KEY Group S.A. Annual Report & Accounts 2014Retention
We see retention as a bellwether of our success in being an Employer 
of Choice. In 2014, we continued to roll out our Talent Management 
system, designed to assess and develop talented managers across  
all departments. Our programme has already included hundreds of 
managers and we have used the results to develop incentives to 
ensure we keep our valued talent in the organisation, not least by 
showing them a clear pathway to future growth within the Group and 
the ability to achieve their ambitions within O’KEY.

Development and Training
We believe that the key to retaining the best people is to provide the 
resources needed for them to reach their full potential within O’KEY 
Group. We run training programmes for managers at various levels of 
seniority throughout the Group. For our 30 most senior managers, we 
run the Top Team Development Programme. It is designed to reinforce 
leadership qualities and help our top people develop their strategic 
vision. It is a rolling programme aimed at real-world situations and 
makes use of personal coaching and simulations to achieve real results.

Motivating our people is not only critical to retaining talent but also for 
ensuring our employees are driven to delivering world-class service  
to our customers. Our salary and incentive programmes are designed 
to maximise performance. Beyond requirements under Russian 
legislation, O’KEY provides additional benefits such as supplementary 
medical insurance, access to gym and sports facilities and, should 
one of our people find themselves in need, emergency financial aid.

We conduct an annual performance appraisal each year to provide 
360-degree feedback on the performance of the employee and  
their perception of the organisation, align future goals and reward 
excellence. We closely monitor the appraisal process for fairness.  
In the event of a dispute between employees and management,  
we maintain Social Committees to adjudicate any conflicts in  
a transparent manner.

In addition, we reach out to every employee through proactive internal 
communications, including our in-house magazine. We celebrate 
work anniversaries at every store for our people and their families.

We also run the Retail Excellence Programme (REX) and REX Light for 
our mid-level and junior management. This programme helps foster 
managerial skills with a retail focus. More than 2,000 managers have 
successfully gone through this programme since its inception.

Working in Our Communities
At O’KEY we believe that we should do our utmost to improve the  
life of the cities and towns we have our stores in, especially when it 
comes to local kindergartens, schools and recreation areas. We are 
committed to the long-term presence in the local communities, and 
our success is part of their well being.

Our Group began its life and grew into a leading retailer in St 
Petersburg, the surrounding Leningrad Region and the broader North 
West Federal District. So our community outreach is most developed 
in this part of Russia, although we are quickly catching up in other 
regions as we continue to expand our business.

Our charity partners include: Rodniychok, an orphanage for  
disabled children; the Neuropsychiatric Orphanage; the Number 16 
Centre for Children with Special Needs in St Petersburg; and the 
Social Rehabilitation Centre for Disabled Children in the Central 
district of St Petersburg, among many others. We also continue  
to work closely with major charities such as the Red Cross and 
Caritas, the latter a charity offering social and medical support and 
rehabilitation programmes and assistance for young people in need, 
the homeless, the addicted and the unemployed, and RETOHope,  
a Moscow-based association.

21

O’KEY Group S.A. Annual Report & Accounts 2014Financial Review

RUB millions

Revenue

Gross profit

Gross margin

EBITDA

EBITDA margin

Operating profit

Net Profit

2014

151,983

37,205

24.5%

11,270

7.4%

8,566

5,226

2013

139,460

33,336

23.9%

11,032

7.9%

7,876

4,976

Year-on-year 
change, %

9.0

11.6

0.6 pp

2.2

(0.5 pp)

8.8

5.0

Revenue
Revenue for the year ended 31 December 2014 increased 9.0% year-on-year (y-o-y) to RUB 151,983 million, compared to RUB 139,460 million 
in 2013. The rise was primarily driven by increased selling space.

Like-for-like (LFL) retail revenue was virtually flat, declining 0.2%. LFL revenue has come under pressure since the beginning of 2014 as a result 
of strong macroeconomic headwinds, external competition and internal challenges.

In the second half of the year, the results were also affected by changing customer behaviour driven by worsening macroeconomic conditions 
and special economic measures introduced by the Russian government in August. Customers have become more price sensitive and, 
consequently, have reduced non-discretionary spending and are buying fewer items per visit. The combination of these factors resulted in a 
4.2% decline in LFL traffic. The average ticket grew by 4.2% due to inflation.

Selling space rose 13.0% after the opening of nine hypermarkets and five supermarkets and reached 552 thousand m2 in 2014.

Sales Performance

Trade revenue FY 2014

Trade revenue LFL FY 2014

Retail revenue
growth, %

Traffic
growth, %

Av. Ticket 
growth, %

8.9

(0.2)

4.3

(4.2)

4.3

4.2

Cost of goods sold and gross profit
The cost of goods sold increased 8.2% in 2014 to RUB 114,779 million. In the table below, we provide further detail about the cost of goods 
sold in 2013 and 2014: 

RUB million

Revenue

Cost of goods sold, including

Cost of trading stock (less supplier bonuses)

Inventory shrinkage

Logistic costs

Packaging and labelling costs

Gross profit

3 LFL analysis included 80 stores.

Percentage
of revenue
2014

Percentage
of revenue

2013

2013 Change, p.p.

2014

151,983

(114,779)

(110,048)

(2,213)

(1,797)

(721)

100.0

139,460

75.5

72.4

1.5

1,2

0.5

(106,124)

(102,284)

(1,552)

(1,606)

(682)

100.0

76.1

73.3

1.1

1,2

0.5

37,205

24.5

33,336

23.9

(0.6)

(0.9)

0.4

0.0

0.0

0.6

22

O’KEY Group S.A. Annual Report & Accounts 2014 
Gross profit increased 11.6% to RUB 37,205 million in 2014, compared to RUB 33,336 million in 2013. In 2014, gross margin expanded by 
0.6 pp to 24.5%, following an improvement in purchasing conditions facilitated by our strengthened purchasing power.

General, selling and administrative expenses

RUB millions

Personnel costs

Operating leases

Depreciation and amortisation

Communication and utilities

Advertising and marketing

Security expenses

Repairs and maintenance costs

Insurance and bank commission

Operating taxes

Legal and professional expenses

Materials and supplies

Other costs

Year
ended
31 December 
2014

Percentage
of revenue
(%)

(13,929)

(3,873)

(3,056)

(2,687)

(1,823)

(833)

(726)

(661)

(633)

(517)

(345)

(34)

9.2

2.5

2.0

1.8

1.2

0.5

0.5

0.4

0.4

0.3

0.2

0.0

Year
ended

31 December  

2013

(12,687)

(3,082)

(2,513)

(2,326)

(1,132)

(826)

(598)

(598)

(562)

(278)

(303)

(36)

Percentage
of revenue
(%)

Change, p.p.

9.1

2.2

1.8

1.7

0.8

0.6

0.4

0.4

0.4

0.2

0.2

0.0

0.1

0.3

0.2

0.1

0.4

(0.1)

0.1

0.0

0.0

0.1

0.0

0.0

1.3

Total general, selling and administrative expenses

(29,117)

19.2

(24,941)

17.9

The Group’s general, selling and administrative expenses grew 16.7% y-o-y to RUB 29,117 million in 2014, primarily attributable to an increase of 
payroll, lease costs and marketing expenses. As a percentage of revenue, the Group’s general, selling and administrative expenses increased by 
1.3 pp to 19.2% in 2014. 

Personnel costs
Personnel costs grew 9.8% y-o-y to RUB 13,929 million in 2014. This was mainly a result of a 9.0% increase in average headcount and a 7.0% 
indexation of salaries that took place in July 2013, which impacted personnel costs in 1H 2014.

RUB millions

Wages and salaries

Social security contributions

Employee benefits and bonuses

Other staff costs

Total payroll

2014

8,814

2,796

1,219

1,100

2013

7,383

2,559

1,678

1,067

Year-on-year 
change

19.4%

9.3%

(27.4%)

3.1%

13,929

12,687

9.8%

In 2Q 2014, the Group launched a staff optimisation programme in its stores and offices, the results of which already started to come through  
in 2H 2014. Personnel costs went down to 8.5% of revenue in 2H 2014 compared to 8.8% in 2H 2013. The Group expects to see further results 
of this optimisation throughout 2015.

Operating leases
A 25.7% y-o-y increase in lease costs in 2014 was primarily attributable to the opening of 8 stores in 2013 and 10 stores in 2014 (contributing 
15% to the increase) and spending more on contracts linked to the US dollar and euro (contributing 6% to the increase).

Communications and utilities
Costs related to communications and utilities increased by 15.5% y-o-y in 2014 to RUB 2,687 million, mostly as a result of adding new stores 
and increased tariffs.

Advertising and marketing
Marketing costs saw a 61.0% increase in 2014. During the year, the Group conducted several large-scale promotional actions to maintain traffic 
dynamics in the face of a turbulent macroeconomic environment and strong competition. 

Operating profit
The Group reported an 8.8% increase in operating profit to RUB 8,566 million in 2014 from RUB 7,876 million in 2013. The growth of operating 
income in 2014 was primarily attributable to the gain from the disposal of non-current assets. These amounted to RUB 743 million and represent 
the difference between the carrying amount of land plots transferred and the carrying amount of premises received. This was partially offset by 
an impairment charge of RUB 200 million, which mainly relates to the leasehold improvements in two loss-making stores. 

23

O’KEY Group S.A. Annual Report & Accounts 2014Financial Review (continued)

Financing costs
Financing costs increased by 39.3% to RUB 1,588 million in 2014, mainly due to the higher value of the Group’s average loan portfolio 
(consolidated debt stood at RUB 32,081 million on 31 December 2014; it was RUB 16,755 million on 31 December 2013). The Group’s 
weighted average interest rate in 2014 increased to 9.4% from 8.9% in 2013, driven by worsening market conditions.

Profit before income tax
Profit before income tax decreased 7.8% to RUB 6,314 million in 2014 from RUB 6,852 million in 2013. The key factor influencing the decrease 
was a foreign exchange loss of RUB 688 million. This expense mostly relates to a US dollar loan from a related party. Another factor affecting 
profit before income tax was a RUB 448 million increase in financing costs.

Income tax expense in 2014 fell by 41.9% y-o-y to RUB 1,089 million as a result of a tax reimbursement of RUB 955 million, previously paid for 
the years 2010-2013. This reimbursement relates to the expenses, which the Group treats as deductible since 2014. 

Profit for the year
During 2014, net profit rose by 5.0% y-o-y to RUB 5,226 million with a net profit margin of 3.4%.

Cash flows and working capital

RUB millions

Net cash from operating activities

Net cash used in investing activities

Net cash used in financing activities

Net increase/(decrease) in cash and cash equivalents

Effect of exchange rate fluctuations on cash and cash equivalents

2014

2013 (restated)

9,837

(16,746)

9,583

2,674

129

9,749

(11,159)

(128)

(1,538)

9

Cash flows from operating activities 
There were no significant changes of EBITDA and working capital in 2014 compared to 2013 thus we can see flat dynamics of operating cash 
flows. Net cash from operating activities increased to RUB 9,837 million, nearly the same result as in 2013. Cash receipts from customers grew 
by 8.8%, in line with revenue increases. 

Cash flows used in investing activities 
Net cash flow from investing activities increased by RUB 5,587 million and reached RUB 16,746 million in 2014, driven by investments during 
the year in store openings and our future expansion. In 2014, the balance of construction in progress increased 42%. Prepayments for PPE 
almost doubled and reached RUB 4,867 million.

Cash flows from financing activities
In conjunction with its investing activity, the Group attracted new borrowing in 2014. Proceeds from new loans and borrowing less the 
repayments reached RUB 14,835 million. In addition, the Group increased the level of dividend payments from RUB 1,538 million in 2013 to 
RUB 2,929 million in 2014.

Working capital
As of 31 December 2014, the Group’s working capital, defined as current assets (excluding cash and cash equivalents and short-term 
investments) less current liabilities (excluding short-term loans), was a negative RUB 9,043 million, compared to negative RUB 9,606 million at 
the end of 2013. Working capital figures in the food retail industry are usually negative, and the Group intends to maintain a negative working 
capital position.

The Group considers the net debt/EBITDA ratio as the principal means for evaluating the impact on its operations of the size of the Group’s 
borrowings. As of 31 December 2014, O’KEY’s net debt/EBITDA ratio was 2.3x.

RUB million

Total debt

Short-term debt

Long-term debt

Less cash and equivalents

Net debt

Net debt/EBITDA

2014

32,081

12,426

19,655

(5,810)

26,271

2013

16,755

2,313

14,442

(3,007)

13,748

2.3

1.2

Research and development
In the period under review, and as of the date of this report, while the Company was not involved in any material research and development 
activities, O’KEY does monitor market trends on an on-going basis to identify additional areas of opportunity and ensure the Company has  
the flexibility to respond to the needs of its customers and the potential of all its local market places.

24

O’KEY Group S.A. Annual Report & Accounts 2014Risk Management

Risk management plays an integral part in how we plan and execute our business strategies. Our risk management process aims to enable us 
to pursue our strategy of sustainable growth while ensuring risks to the business are minimised and managed at an appropriate level. It also 
provides assurance to our shareholders, employees, customers and suppliers.

The Board of Directors has overall responsibility for the establishment and oversight of the Group’s risk management framework. The Group’s 
risk management policies are established to identify and analyse the risks faced by the Group, to set appropriate risk limits and controls, and  
to monitor risks and adherence to limits. Risk management policies are reviewed regularly to reflect changes in market conditions and the 
Group’s activities.

The Group, through its training and management standards and procedures, aims to develop a disciplined and constructive control 
environment in which all employees understand their roles and obligations.

The Group’s Audit Committee oversees how management monitors compliance with the Group’s risk management policies and procedures 
and reviews the adequacy of the risk management framework in relation to the risks faced by the Group. Internal Audit assists the Group’s  
Audit Committee its oversight role. Internal Audit undertakes both regular and ad hoc reviews of risk management controls and procedures,  
the results of which are reported to the Audit Committee.

Below we describe the key risks that could have a material adverse effect on our business, our financial and operational performance, and,  
as a result, could impact our share price and our reputation. Additional risks not known to us, or those risks that we currently consider 
immaterial, may also impair our business operations.

We do not expect to incur any risks that may jeopardise the continuity of our business.

Principal Risks

Strategic Risks

Name of Risk

Definition and Potential Impact

Mitigating Actions 

Economic outlook

Competition risk 

Political risk 

Regulatory risk

Our business is affected by uncertainties associated with 
changing economic conditions, particularly in the current 
environment of global economic instability. Therefore we 
may face reduced customer demand as the income and 
purchasing power of our customers decreases.

We closely monitor the changes in the macroeconomic 
environment, income levels, consumer confidence index 
and other indicators. Therefore, if significant unfavourable 
developments occur, we are ready to take corrective steps 
and adjust our business model.

The retail sector in Russia is highly competitive. We face 
strong competition from other retailers (Russian and 
international), some of which are larger and have greater 
resources. Retail chains compete mainly for store 
locations, product assortment, price, service and store 
conditions. Some competitors might be more effective and 
faster in capturing certain market opportunities, which in 
turn may negatively impact our market share and our ability 
to achieve our performance and expansion targets.

We maintain and further develop our key differentiators that 
create loyalty and lend uniqueness to our offering. We 
constantly monitor our customers’ perception of O’KEY 
and our main competitors to ensure we can respond 
appropriately. Our pricing policy, based on the price- 
matching concept, aims to guarantee the competitiveness 
of the core assortment.

Political developments may adversely impact the 
macroeconomic environment and the market in which our 
company operates. Although political stability in Russia has 
improved, Russia is still a state whose political, economic 
and financial systems are rapidly developing and changing.

Although these risks are outside the control of the Group, 
O’KEY monitors political developments closely and 
maintains strong relationships with various national 
industry bodies.

Our operations are subject to various government 
regulations and industry specific legislation with respect to 
quality, packaging, health and safety, labelling, distribution 
and other standards. Some regulations are still being 
developed in Russia. Current and future government 
regulations or changes thereto may require us to change 
the way we run our operations and could result in cost 
increases. Failure to comply with regulations can also lead 
to reputational damage.

We aim to ensure compliance with all applicable 
regulations by monitoring regulatory developments and 
changes, and following up and responding to changes  
in regulations and standards in a timely manner.

We participate in the regulatory development of Russian 
retail through The Retail Companies Association (ACORT).

Monitoring results in a timely update of relevant internal 
policies/bylaws and, consequently, the Group’s business 
processes.

25

O’KEY Group S.A. Annual Report & Accounts 2014Risk Management (continued)

Operational Risks

Name of Risk

Definition and Potential Impact

Mitigating Actions 

Changing customer  
expectations 

We strive to provide our customers with a wide range of goods 
and services, at competitive prices. However, we recognise that 
our customers’ shopping habits and expectations are influenced 
by the economic environment and will change over time.

Employee recruitment  
and retention 

Competition for highly qualified management and store personnel 
remains intense in Russia. To meet our expansion plans we need 
highly skilled employees. Our future success depends in part on 
our continued ability to hire, and retain new employees. We 
understand that any inability to attract and retain highly qualified 
employees and key personnel in the future could have a material 
adverse effect on our business.

Supply chain risk

IT platform Development

Managing store opening  
process

IT security threats

Our financial performance depends in part on reliable and 
effective supply chain management. We rely on third parties  
to supply us with merchandise and services. The third parties  
that supply us with merchandise and services also have other 
customers and may not have sufficient capacity to meet all of  
their customers’ needs, including ours, during periods of excess 
demand. Shortages and delays could materially harm our 
business. Unanticipated increases in prices could also adversely 
affect our performance. Furthermore, we may be exposed to risk 
of delays and interruptions to our supply chain as a consequence 
of natural disasters, in case we are unable to identify alternative 
sources of supply in a timely manner.

Execution of our strategic targets requires adaptation of current  
IT infrastructure to the changing business needs. As the business 
grows the complexity of processes supporting it and diversity  
of tasks around such growth are increasing. Delayed or 
inappropriate decisions on development of the infrastructure can 
lead to failures in meeting Group goals and impede attainment  
of longer-term goals.

The achievement of our expansion strategy depends upon our 
ability to locate and acquire locations for future stores, manage 
counterparties involved in the construction process and obtain all 
necessary permits. There are several factors which may affect our 
ability to open new stores:

 – Availability of locations that meet our investment criteria;

 – Ability of subcontractors to deliver results in a timely manner;

 – Risks associated with developers’ ability to execute projects;

 – Regulatory system and permitting process run by local 

administrations; and

 –

Local community action opposed to the location of specific 
stores at specific sites.

These factors alone or in combination may negatively impact our 
store opening process and result in significant opening delays.

We are observing an increase in IT security threats and higher 
levels of professionalism in computer crime. Our systems  
and solutions, as well as those of our counterparties remain 
potentially vulnerable to attacks. Depending on their nature  
and scope, such attacks could potentially lead to the leakage  
of confidential information, improper use of our systems, 
manipulation and destruction of data, sales downtimes and 
supply shortages, which in turn could adversely affect our 
reputation, competitiveness, and business, financial and 
operational performance.

We are constantly assessing and reviewing our 
business processes to ensure that we follow the 
evolving customer expectations.

To maximise the efficiency and relevance of such 
assessments, we monitor internal and external 
reports on retail market development and changes 
in O’KEY positioning.

We are developing IT solutions, particularly a Client 
Relationship Management (CRM) system, that will 
enable us to understand better and react quicker  
to changes in consumer behaviour.

To improve motivation we have developed a system 
of Performance Appraisal that is conducted on a 
regular basis and rewards employees based on their 
individual results.

We also promote internal opportunities for career 
development via trainings and special programs.

Additionally, to facilitate adaptation of new 
employees, we organise introductory courses and 
coaching in our stores.

To minimise the impact of potential disruptions in 
deliveries, we form a short list of suppliers for every 
product in every city. This ensures that if one 
supplier is unable to fulfil an order, an alternative 
supplier can provide it.

We also have systematised standards and 
requirements for warehouse operators, and conduct 
regular checks for compliance. This allows us to 
promptly change the warehouse operator in the 
case of service quality deterioration.

We are putting plans in place to enhance our 
existing systems and are considering further 
development of our IT platform to ensure that  
we are well supported for the future growth.

We aim to maintain a large portfolio of approved and 
secured projects for future development to cover 
more than two years of expansion.

We also conduct regular performance reviews for 
our subcontractors to ensure sufficient control over 
construction process.

Finally, we maintain active and constructive dialogue 
with local authorities in accordance with the law to 
resolve emerging issues.

We employ a number of measures, including 
employee training, comprehensive monitoring of our 
networks and systems, and maintenance of backup 
and protective systems such as firewalls and virus 
scanners in attempt to reduce the threats to our 
IT security.

26

O’KEY Group S.A. Annual Report & Accounts 2014Financial Risks

Name of Risk

Definition and Potential Impact

Mitigating Actions 

Providing sufficient level  
of financing

Tax regulations 

Recent changes in the macroeconomic situation might 
result in a liquidity squeeze and tightening of lending 
policies by Russian banks. Given the expansion 
programme in the coming periods, issues with availability 
of external financing or significant changes in its cost  
can negatively impact our Group’s ability to execute its 
expansion program.

We maintain available lines of credit to close potential 
liquidity gaps.

We diversify and enlarge the list of partnering banks to 
increase our control over the availability and cost of 
financing. Our securities are listed on the London Stock 
Exchange that allows us to utilise secondary placement  
of shares as an alternative way of financing.

Russian tax law has complex tax rules, which may be 
interpreted in different ways and tax rules are subject to 
frequent changes. Examinations by tax authorities and 
changes in tax regulations could adversely affect our 
business, and financial and operational performance.

Changes in tax law could result in higher tax expense 
and payments. Furthermore, legislative changes could 
materially impact tax receivables and liabilities as well  
as deferred tax assets and deferred tax liabilities.

Our tax and legal specialists review compliance with 
applicable tax regulations, current interpretations issued  
by the authorities and judicial precedents resulting from  
tax disputes. This work is conducted on a regular basis 
and in a consistent manner and ensures we are aware of 
any changes that we may need to enforce.

Changes in working capital

Inability to control and manage elements of the working 
capital can result in negative changes for the operating 
cash flow and lead to liquidity gaps and excessive 
reliance on external financing.

We exercise constant control over the working capital, 
which is detailed in our monetary policy. The aim of this 
policy is to minimise prepayment balances and control  
of overdue receivables.

Risk of misstatements in  
financial statements

We face exposure to risks relating to failures in proper financial 
reporting and the classification of accounting entries, and 
risks of making inaccurate accounting estimates.

We are also taking steps to improve stock management 
efficiency by establishing and monitoring KPIs and 
organising training sessions for store employees.

We regularly test internal controls over financial reporting  
to prevent misstatements in financial statements. We have  
a qualified team of finance professionals preparing our 
financial statements and we are currently implementing  
a new accounting system that will help us improve 
automation during the preparation of our consolidated IFRS 
financial statements. For a description of financial risks and 
exposure calculation please refer to the note 27 in the Group 
Consolidated Financial Statements.

27

O’KEY Group S.A. Annual Report & Accounts 2014Board of Directors

Our current Board of Directors was elected at the Extraordinary General Meeting (EGM) of Shareholders held on 28 October June 2013.

Members of the Board of Directors of OKEY Group S.A. as at 31 December 2014

Dmitrii Troitckii
Director

Heigo Kera
Independent Director

Appointment: Dmitrii was elected as a member of the Group’s Board 
of Directors on 30 June 2010, with effect from 13 July 2010, and 
re-elected on 28 October 2013 and effective from the same date.

Appointment: Heigo was elected as a member of the Group’s Board 
of Directors on 30 June 2010, with effect from 13 July 2010, and 
re-elected on 28 October 2013 and effective from the same date.

Committee membership: Remuneration

Committee membership: Remuneration (Chair), Audit

Skills and experience: From 2005 until 2007, Dmitrii served as a 
member of the Board of Directors of the Ochakovo Dairy Plant. He 
also serves as a member of the Supervisory Board of Bank Saint-
Petersburg, a position he has held since December 2005, and as 
Development Director of Neva-Rus, a position he has held since 2005. 
He graduated from Leningrad Shipbuilding Institute, currently known 
as the State Marine Technical University of St Petersburg, and holds  
a degree in engineering. Dmitrii indirectly owns approximately 24.14% 
of the shares of O’KEY Group S.A.

Dmitry Korzhev
Director

Appointment: Dmitry was elected as a member of the Group’s Board 
of Directors on 30 June 2010, with effect from 13 July 2010, and 
re-elected on 28 October 2013 and effective from the same date. 

Committee membership: Audit

Skills and experience: From 2005 until April 2010, Dmitry served  
as a member of the Supervisory Board of Bank Saint-Petersburg.  
He graduated from Leningrad Shipbuilding Institute, currently known 
as the State Marine Technical University of Saint Petersburg, and 
holds a degree in engineering. Dmitry indirectly owns approximately 
24.14% of the shares of O’KEY Group S.A.

Boris Volchek
Director

Appointment: Boris was elected as a member of the Group’s Board 
of Directors on 30 June 2010, with effect from 13 July 2010, and 
re-elected on 28 October 2013 and effective from the same date.

Committee membership: Remuneration, Audit

Skills and experience: Boris has also served as President of the 
Union Group of companies since 1995. In addition, since 2000,  
he has served as General Director of St Petersburg Automobile 
Museum. He graduated from the Leningrad Institute of Railway 
Engineers, currently known as the St Petersburg State University  
of Communications, and holds a degree in engineering. Boris 
indirectly owns 25.001% of the shares of O’KEY Group S.A.

Skills and experience: Heigo is the owner and, since 2008,  
a member of the Board of Directors of Silverko Consult OU,  
an Estonian consulting Group with an international client base.  
Since 2008, he has been working as Retail Projects Manager with  
HT Project Management OU, and is responsible for launching a 
gourmet supermarket in Ukraine. Prior to that, from 2002 until 2008, 
he provided private consulting services, including research on retail 
markets in Belarus, Kazakhstan and China. He was first employed  
by O’KEY Group to provide consultation on the development  
of a hypermarket format concept in Russia from 1998 until 2002. 
Heigo is a graduate of the Tallinn Technical University (Estonia)  
and holds a degree in economics.

Tony Maher
Chairman of the Board of Directors and 
Chief Executive Officer (CEO)

Appointment: Tony was elected as independent Chairman of the 
Board of Directors on 28 October 2013. In addition to this role, on 21 
February 2014, Tony was named as the Chief Executive Officer of 
O’KEY Group and at this point he was no longer considered 
independent.

Skills and experience: Tony has more than 30 years of experience in 
the Russian and global FMCG sectors. Previously, from 2006 to 2011, 
he was CEO of NYSE-listed Wimm-Bill-Dann Foods, where he 
completed the Group’s transformation into a world-class food and 
beverage player. In December 2010, Tony oversaw the sale of 
Wimm-Bill-Dann to PepsiCo in a transaction that valued the Group  
at US$5.8 billion and which delivered a 33% premium to shareholders 
of the NYSE-listed Group. Following the successful completion of the 
transaction, Tony stepped down as CEO of the Group in May of 2011. 
Prior to this he served in a variety of senior roles in Western, Central 
and Eastern European markets within the Coca-Cola system. Tony 
owns approximately 1.49% of the issued and outstanding share 
capital of the Group.

28

O’KEY Group S.A. Annual Report & Accounts 2014Senior Management

At O’KEY Group, we firmly believe that the experience, expertise and enthusiasm of our management team are key to our long-term success. 
We have recruited top professionals internationally and in the highly competitive Russian marketplace to ensure that we have the best people  
in the business and who are able to combine global best practices with in-depth local knowledge.

Tony Maher
 Chairman of the  
Board of Directors and  
Chief Executive Officer (CEO)

Tony was appointed CEO of O’KEY Group on 21 February 2014.  
Tony has more than 30 years of experience in the Russian and  
global FMCG sectors. Previously, from 2006 to 2011, he was CEO  
of NYSE-listed Wimm-Bill-Dann Foods, where he completed the 
Group’s transformation into a world-class food and beverage player.  
In December 2010, Tony oversaw the sale of Wimm-Bill-Dann to 
PepsiCo in a transaction that valued the Group at US$5.8 billion and 
which delivered a 33% premium to shareholders of the NYSE-listed 
Group. Following the successful completion of the transaction, Tony 
stepped down as CEO of the Group in May of 2011. Prior this he 
served in a variety of senior roles in Western, Central and Eastern 
European markets within the Coca-Cola system.

Sergey Shamov
 Operations Director for  
O’KEY Supermarkets

Sergey has worked at the Group for six years. He currently 
oversees operations at our supermarket division. Previously, he was 
Division Director for our St Petersburg hypermarkets. Before joining 
us, Sergey worked for Coca-Cola, Japan Tobacco International and 
SmithKlein Beecham.

Dmitry Pryanikov
 Chief Financial Officer (CFO)

Marc Leblond
 Supply Chain Director

Dmitry has worked at the Group since our founding. Today, he 
oversees financial management, treasury, reporting and accounting. 
Previously, he served as the CFO of O’KEY LLC for a number of  
years. Between 2001 and 2005, he held a variety of senior positions  
at Bank Saint-Petersburg and other private companies. Dmitry 
graduated from the St Petersburg State Institute of Technology  
with a degree in economics and management.

Marc joined the Group as Supply Chain Director in December 2014. 
Previously, he served as Supply Chain Director for X5 Retail Group. 
Prior to this, he worked as IT & Supply Chain Director for Orangina 
Schweppes. Marc joined Lactalis CIS in 1991 as Supply Chain 
Director. Marc holds a degree in Transport & Logistics from  
Val de Marne University, Paris, as well as professional development 
diplomas in Finance & Accounting.

Vladislav Kurbatov
 Operations Director for  
O’KEY Hypermarkets

Vladislav has worked at the Group since our founding. He currently 
oversees operations at our hypermarket division. From 2004, he was 
Director of Sales for O’KEY Group and previously worked as Group 
Administrative Director and Director of our first hypermarket in 
St Petersburg.

29

O’KEY Group S.A. Annual Report & Accounts 2014 
 
 
 
 
Senior Management (continued)

Angelo Turati
Commercial Director

Angelo joined O’KEY Group as Commercial Director in October 2014. 
He previously served as Commercial Director for X5 Retail Group. 
Prior to this, he worked as Managing Director for Metro Cash & Carry 
Croatia and Vice President of Metro Cash & Carry International. 
Angelo joined Metro Cash & Carry in Italy in 1998 as a senior food 
buyer. Between 2006 and 2011 he was responsible for all food 
procurement operations for Metro Cash & Carry, Russia. He started 
his career at Rinascente Retail Group and Auchan, Italy. Angelo holds 
a degree in Business Economics from Bocconi University, Milan, as 
well as professional development diplomas from the London Business 
School and INSEAD.

Vladimir Lobastov
 Legal and  
Corporate Affairs Director

Vladimir brings two decades of legal experience to the role of  
Legal and Corporate Affairs Director. His responsibilities include 
managing the Group’s legal department, litigation and arbitration, 
real-estate issues and tax planning. Previously, he held various  
senior positions at a leading Russian law firm, Glavstroy LLC and 
Coca-Cola HBC Eurasia.

Elmira Hadieva
 Human Resources (HR) 
Director

Marina Kagan
 Director of Corporate 
Communications, 
Government and  
Investor Relations

Elmira has worked at the Group for eight years and has extensive 
experience of HR management in an international environment.  
As HR Director, she is responsible for developing the Group’s HR 
strategy and creating an HR system designed to support our overall 
business, while attracting and retaining top talent. Previously, she 
worked for 14 years at British American Tobacco.

Marina joined O’KEY Group in September 2014. She previously 
served as the Vice President for Corporate Communications in 
Eastern Europe and Russia at PepsiCo. Prior to this, she worked as 
Head of Public Affairs at Wimm-Bill-Dann Foods’. From 1998 to 2004, 
she held various senior positions at Shared Value and Gavin Anderson 
& Co., international investor and public relations consultancy firms.  
From 1995 to 1998, Marina worked as a Moscow correspondent  
for the BBC World Service.

30

O’KEY Group S.A. Annual Report & Accounts 2014 
 
 
 
Corporate Governance

Governance System
O’KEY Group S.A.’s shares are listed on the London Stock Exchange in the form of Global Depositary Receipts (GDRs). O’KEY Group is 
committed to managing and conducting its operations in accordance with internationally recognised principles of corporate governance.  
We recognise our obligation to our shareholders to adopt appropriate standards of governance and control both at Board level and within  
our management teams.

Key elements of O’KEY Group’s corporate governance policy include:
 – Appointing individuals with relevant skills and experience to our Board of Directors who occupy key positions and participate fully in the 

most senior level of management in the Group.

 – The Board is responsible for taking key decisions relating to Group strategy and strategic direction.
 – The Board exercises oversight of the Group’s internal control and risk management procedures.
 – The Group has in place a system of Board Committees, which ensures due consideration of key decisions by experienced individuals and 
provides an appropriate system of checks and balances, including in the areas of remuneration and incentives (further information on the 
committees, their functions and their membership can be found below).

Composition of the Board of Directors
The General Meeting of Shareholders appoints Board members by a simple majority of votes cast, for a period not exceeding six years or until 
their successors are elected.

During the reporting period, on 29 January 2014, O’KEY announced its decision to appoint Tony Maher to the role of Chief Executive Officer  
in addition to his role as Chairman of the Board of Directors and he took up this position on 21 February 2014. At this point he was no longer 
considered independent.

As at 31 December 2014, the Board of Directors consisted of five members, including one Independent Director.

The rules governing the appointment and replacement of the directors and the amendment of the Articles are set out under the law of 
10 August 1915 on commercial companies, as amended, and the Articles (in particular articles 8, 15 and 16).

The consolidated version of the Articles is published under the shareholders section on http://www.okmarket.ru/en/investors/shareholder_
documents.

Powers of the Board
The Board is vested with the broadest powers to manage the business of the Company and to authorise and perform all acts of disposal and 
administration falling within the purposes of the Company.

The Board is not authorised to issue or buy back shares. The validity period of the authorised un-issued share capital expired on December 10, 
2010 (article 5 of the Articles). The repurchase by the Company of its own shares is subject to the conditions set out in the Company Law and 
the Articles.

Board Committees
There are two committees on the Board of Directors, the Audit Committee and the Remuneration Committee. The Board’s committees 
conduct an initial review and discussion of the issues for which they are responsible, before making recommendations to the full Board 
of Directors.

The composition and the key responsibilities of the Board’s committees are described below:

Audit Committee
Membership:

Mykola Buinyckyi   Chairman, non-Director

Boris Volchek  

Member, Director

Dmitriy Korzhev  

Member, Director

Heigo Kera  

Member, Independent Director

Ilya Ilin  

 Member, non-Director

Sergey Eganov   

Member, non-Director

31

O’KEY Group S.A. Annual Report & Accounts 2014 
Corporate Governance (continued)

Description: The Audit Committee is responsible for overseeing the integrity of the Group’s financial statements, including periodically reporting 
to the full Board of Directors on its activities and on the adequacy of internal control systems over financial reporting.

The committee also makes recommendations regarding the appointment, compensation, retention and supervision of the external auditors, 
and monitors their independence. The committee performs such other duties as are imposed by applicable laws and regulations of the 
regulated market or markets on which the Group’s shares or global depositary receipts may be listed, as well as any other duties entrusted  
to it by the Board of Directors. The ultimate responsibility for preparing the annual report and accounts and the half-yearly reports remains with 
the full Board of Directors.

Prior to the reporting period, in October 2013, Mykola Buinyckyi stood down from the Board of Directors of O’KEY but he nonetheless remains 
Chair of the Audit Committee. Mykola’s qualifications and extensive experience in international financial management with major companies in 
Moscow, London, Paris, Brussels, Prague, Vilnius and Lagos is extremely valuable and we believe his membership of the Audit Committee will 
continue to benefit the Group.

Remuneration Committee
Membership:

Heigo Kera  

Chairman, Independent Director

Boris Volchek  

Member, Director

Dmitrii Troitckii  

Member, Director

Alvidas Brusokas     Member, non-Director

Ilya Ilin   

Member, non-Director

Description: The responsibilities of the remuneration committee include reviewing compensation policy, making proposals to the full Board of 
Directors regarding the remuneration of Executive Directors and management, and advising on any benefit or incentive schemes. The Board  
of Directors determines the remuneration and any bonuses paid to the Chief Executive Officer of O’KEY Group.

Board of Directors and Management Remuneration
In 2014, key management personnel of O’KEY Group were paid an aggregate amount of RUB 364 million in remuneration and other 
compensation. Members of the Board of Directors of OKEY Group S.A. and the Audit Committee of OKEY Group S.A. were paid a net  
fee of US$241,998. No more than US$300,000 is to be paid per year in compensation to the entire Board and other senior officers of  
OKEY Group S.A.

Dividends
In 2014, O’KEY Group paid a total of US$81 million in dividends.

32

O’KEY Group S.A. Annual Report & Accounts 2014 
Ownership and Shareholder Structure

Legal and Ownership Structure – 25 February 2015

30.4%

BoNY (Nominees)

23.0%

46.6%

GSU Ltd  
(together with GDRs – 25.0%)

NISEMAX Co Ltd 
(together with GDRs – 52.3%)

O’KEY Group S.A. (Luxembourg)

O’Key

LLC

 – Retail operations

 – Employer of all store personnel

O’Key Group

Dorinda

LLC

JSC

 – Employer for senior 

management 

 – Management company 
for Dorinda JSC and 
O’KEY LLC

 – Owner of real estate 
and long-term  
lease rights

O’Key Logistics 

Fresh Market

LLC

LLC

 –

Import operations 

 –

 – Supplier of non-food 

products, non-branded 
and private label goods

employer for personnel 
and owner of assets for 
new retail chain project 
under “Da!” trademark

33

O’KEY Group S.A. Annual Report & Accounts 2014Ownership and Shareholder Structure (continued)

Transfer Restrictions
As of December 31, 2014 and the date hereof, to the knowledge of the Company, all the shares in issue in the Company are freely transferable, 
provided that the transfer formalities set out under Article 6 of the Articles are fulfilled.

The Company has no information about any agreements between shareholders which may result in restrictions on the transfer of securities or 
voting rights, as mentioned under Article 11 (1) (g) of the Directive 2004/25/EC of the European Parliament and of the Council of 21 April 2004 
on takeover bids.

Special Control Rights
All the issued and outstanding shares of the Company have equal voting rights and there are no special control rights attaching to shares  
of the Company.

The Caraden Shareholder (as defined in the Articles) has, under the condition of holding a minimum amount of shares in the Company, a specific 
right with respect to the appointment and removal of directors since at least one director (designated as the Caraden Director) must be 
appointed from a list of candidates proposed from the Caraden Shareholder and may be removed at the initiative of the Caraden Shareholder 
(additional information may be found under Article 8 of the Articles).

The positive vote of the Caraden Shareholder is required, under certain conditions, to amend the provisions of the Articles relating to (i) the  
rights and prerogatives of the Caraden Shareholder and (ii) the appointment, removal, replacement, rights, prerogatives and positive vote of the 
Caraden Director (additional information may be found under Article 16.4 of the Articles).

Voting Rights
Each share issued and outstanding in the Company bears one vote.

The Articles do not provide for any voting restrictions.

In accordance with the Articles, a record date for the admission to a general meeting may be set by the Board (Article 15 of the Articles). Only 
those shareholders as shall be shareholders of record on any such record date shall be entitled to notice of and to vote at any general meeting 
and any adjournment thereof, or to give any such consent, as the case may be.

In accordance with the Articles, the Board may determine such other conditions that must be fulfilled by shareholders for them to take part in 
any meeting of shareholders in person or by proxy (Article 15 of the Articles).

Footnote: for the purposes of Luxembourg law sections 1 through 33 of this Annual report shall be considered the consolidated director’s report 
for the year ended 31 December 2014.

34

O’KEY Group S.A. Annual Report & Accounts 2014Management & Directors Responsibility Statement

We confirm, to the best of our knowledge, that the consolidated financial statements which have been prepared in accordance with the 
International Financial Reporting Standards as adopted by the European Union, give a true and fair view of the assets, liabilities, financial 
position and profit or loss of O’KEY Group S.A. and the undertakings included in the consolidation taken as a whole, and that the consolidated 
Directors’ report includes a fair review of the development and performance of the business and the position of O’KEY Group S.A. and the 
undertakings included in the consolidation taken as a whole, together with a description of the principal risks and uncertainties they face.

Luxembourg, 13 March 2015

Member of the Board of Directors  

Member of the Board of Directors

Chairman/CEO  
Tony Maher  

Financial Director
Dmitry Pryanikov

35

O’KEY Group S.A. Annual Report & Accounts 2014 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Financial Statements
for the year ended 31 December 2014

(with the report of the Réviseur d’Entreprises Agréé thereon)

Contents

Report of the Réviseur d’Entreprises Agréé 
Consolidated Statement of Financial Position 
Consolidated Statement of Profit or Loss and Other Comprehensive Income 
Consolidated Statement of Changes in Equity 
Consolidated Statement of Cash Flows 
Notes to the Consolidated Financial Statements 

Subsidiaries 

Income tax expense 

Functional and presentation currency 

1  Reporting entity 
2  Basis of accounting 
3 
4  Use of estimates and judgments 
5  Determination of fair values 
6  Operating segments 
7 
8  Revenue 
9  General, selling and administrative expenses 
10  Other operating income and expenses 
11  Personnel costs 
12  Finance income and finance costs 
13  Foreign exchange (loss)/gain 
14 
15  Property, plant and equipment 
Intangible assets 
16 
17 
Investment property 
18  Other non-current assets 
19  Deferred tax assets and liabilities 
20 
21  Trade and other receivables 
22  Cash and cash equivalents 
23  Equity 
24  Earnings per share 
25  Loans and borrowings 
26  Trade and other payables 
27  Financial instruments and risk management 
28  Operating leases 
29  Capital commitments 
30  Contingencies 
31  Related party transactions 
32  Events subsequent to the reporting date 
33  Basis of measurement 
34  Changes in accounting policies 
35  Significant accounting policies 

Inventories 

37
38
39
40
42
43

43
43
43
43
44
45
46
46
46
47
47
47
48
48
49
50
51
51
52
53
53
54
54
54
55
56
56
60
61
61
62
63
63
63
64

36

O’KEY Group S.A. Annual Report & Accounts 2014Report of the Réviseur d’Entreprises Agréé

KPMG Luxembourg, Société coopérative
39, Avenue John F. Kennedy
L-1855 Luxembourg

Tel : +352 22 51 51 1
Fax : +352 22 51 71
Email : info@kpmg.lu
Internet : www.kpmg.lu

To the Shareholders of
O’KEY GROUP S.A.
23, rue Beaumont
L-1219 Luxembourg

Report on the consolidated financial statements
We have audited the accompanying consolidated financial statements of O’KEY GROUP S.A., which comprise the consolidated statement of 
financial position as at December 31, 2014, the consolidated statements of profit or loss and other comprehensive income, changes in equity 
and cash flows for the year then ended, and a summary of significant accounting policies and other explanatory information.

Board of Directors’ responsibility for the consolidated financial statements
The Board of Directors is responsible for the preparation and fair presentation of these consolidated financial statements in accordance  
with International Financial Reporting Standards as adopted by the European Union, and for such internal control as the Board of Directors 
determines is necessary to enable the preparation of consolidated financial statements that are free from material misstatement, whether  
due to fraud or error.

Responsibility of the Réviseur d’Entreprises agréé
Our responsibility is to express an opinion on these consolidated financial statements based on our audit. We conducted our audit in 
accordance with International Standards on Auditing as adopted for Luxembourg by the Commission de Surveillance du Secteur Financier. 
Those standards require that we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance about 
whether the consolidated financial statements are free from material misstatement.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the consolidated financial statements. 
The procedures selected depend on the judgement of the Réviseur d’Entreprises agréé, including the assessment of the risks of material 
misstatement of the consolidated financial statements, whether due to fraud or error. In making those risk assessments, the Réviseur 
d’Entreprises agréé considers internal control relevant to the entity’s preparation and fair presentation of the consolidated financial statements  
in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the 
effectiveness of the entity’s internal control. An audit also includes evaluating the appropriateness of accounting policies used and the 
reasonableness of accounting estimates made by the Board of Directors, as well as evaluating the overall presentation of the consolidated 
financial statements. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.

Opinion
In our opinion, the consolidated financial statements give a true and fair view of the consolidated financial position of O’KEY GROUP S.A. as of 
December 31, 2014, and of its consolidated financial performance and its consolidated cash flows for the year then ended in accordance with 
International Financial Reporting Standards as adopted by the European Union.

Report on other legal and regulatory requirements
The consolidated Directors’report, including the corporate governance statement, which is the responsibility of the Board of Directors,  
is consistent with the consolidated financial statements and includes the information required by the law with respect to the Corporate 
Governance Statement.

Luxembourg, March 13, 2015

KPMG Luxembourg, Société coopérative
Cabinet de révision agréé

Jean-Manuel Séris

KPMG Luxembourg, Société coopérative, a Luxembourg entity and 
a member firm of the KPMG network of independent member firms affiliated with 
KPMG International Cooperative (“KPMG International”), a Swiss entity

T.V.A. LU 27351518
R.C.S.  Luxembourg  B  149133

37

O’KEY Group S.A. Annual Report & Accounts 2014Consolidated Statement of Financial Position
as at 31 December 2014

’000 RUB

ASSETS

Non-current assets

Investment property

Property, plant and equipment

Construction in progress

Intangible assets

Deferred tax assets

Other non-current assets

Total non-current assets

Current assets

Inventories

Trade and other receivables

Prepayments 

Cash and cash equivalents

Total current assets

Total assets

EQUITY AND LIABILITIES

Equity

Non-current liabilities

Loans and borrowings

Deferred tax liabilities

Other non-current liabilities

Total non-current liabilities

Current liabilities

Loans and borrowings

Trade and other payables

Current income tax payable

Total current liabilities

Total liabilities

Total equity and liabilities

Note

34

2014

2013

Restated

17

15

15

16

19

18

20

21

22

548,500

540,000

40,006,546

30,706,631 

7,180,792

5,072,198

539,435

1,144,855

550,049 

483,156 

11,004,304

8,101,698

60,424,432

45,453,732 

12,859,297

10,257,942

6,207,273

1,277,663

5,810,182

5,106,101

822,558 

3,006,730

26,154,415

19,193,331 

86,578,847

64,647,063

23

 24,197,143

 21,399,385

25

19

25

26

19,655,016

14,441,833

835,550

78,044

 587,974

 112,256

20,568,610

15,142,063

12,425,527

2,312,618

29,098,249

 25,318,592

289,318

474,405

41,813,094

28,105,615

62,381,704

43,247,678

86,578,847

64,647,063

The consolidated statement of financial position is to be read in conjunction with the notes to, and forming part of, the consolidated financial 
statements set out on pages 43 to 70.

38

O’Key Group S.A. Annual Report & Accounts 2014 
Consolidated Statement of Profit or Loss and Other Comprehensive Income
for the year ended 31 December 2014

’000 RUB

Revenue

Cost of goods sold

Gross profit

General, selling and administrative expenses

Other operating income and expenses

Operating profit

Finance income

Finance costs

Foreign exchange (loss)/gain

Profit before income tax 

Income tax expense

Profit for the year

Other comprehensive income

Items that will never be reclassified to profit or loss

Exchange differences on translating to presentation currency 

Items that are or may be reclassified subsequently to profit or loss

Note

2014

2013

8

 151,983,180

 139,460,384

 (114,778,593)

 (106,124,418)

9

10

12

12

13

 37,204,587

 33,335,966

 (29,117,399)

 (24,940,760)

 478,362

 (519,013)

 8,565,550

 7,876,193

 24,197

 46,015

 (1,587,734)

 (1,139,827)

 (687,529)

 69,282

 6,314,484

 6,851,663

14

 (1,088,765)

 (1,875,278)

 5,225,719

 4,976,385

 392,973

 (43,395)

Change in fair value of hedges and reclassification from hedging reserve

12

 135,159

 (107,031)

Income tax on other comprehensive income

12, 14

 (27,032)

 21,406

Other comprehensive income for the year, net of income tax

Total comprehensive income for the year

Earnings per share

 501,100

 (129,020)

 5,726,819

 4,847,365

Basic and diluted earnings per share (RUB)

24

 19.4

 18.5

The consolidated statement of profit or loss and other comprehensive income is to be read in conjunction with the notes to, and forming part of, 
the consolidated financial statements set out on pages 43 to 70.

39

O’Key Group S.A. Annual Report & Accounts 2014Consolidated Statement of Changes in Equity
for the year ended 31 December 2014

’000 RUB

Note

Share 
capital

Legal 
reserve

Additional 
paid-in 
capital

Balance at 1 January 2013

119,440

10,597 8,903,606

Hedging 
reserve

85,625

Retained 
earnings

Translation
reserve

Total equity

8,748,706

222,082

18,090,056

Total comprehensive income 

for the year
Profit for the year

Other comprehensive income

Foreign currency translation 

differences

Change in fair value of hedges and 

reclassification from hedging 
reserve

Income tax on other comprehensive 

income

Total other comprehensive 

income

Total comprehensive income 

for the year

Transactions with owners, 
recorded directly in equity

Contributions by and 

distributions 
to owners

Dividends paid

Total contributions by and 

distributions  
to owners

12

14

23

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Balance at 31 December 2013

119,440

10,597 8,903,606

–

–

(107,031)

21,406

(85,625)

4,976,385

–

4,976,385

–

–

–

–

(43,395)

(43,395)

–

–

(107,031)

21,406

(43,395)

(129,020)

(85,625)

4,976,385

(43,395)

4,847,365

–

–

–

(1,538,036)

(1,538,036)

–

–

(1,538,036)

(1,538,036)

12,187,055

178,687

 21,399,385

The consolidated statement of changes in equity is to be read in conjunction with the notes to, and forming part of, the consolidated financial 
statements set out on pages 43 to 70.

40

O’Key Group S.A. Annual Report & Accounts 2014Consolidated Statement of Changes in Equity continued
for the year ended 31 December 2014

’000 RUB

Note

Share 
capital

Legal 
reserve

Additional 
paid-in 
capital

Hedging 
reserve

Retained 
earnings

Translation
reserve

Total equity

Balance at 1 January 2014

119,440

10,597 8,903,606

Total comprehensive income 

for the year
Profit for the year

Other comprehensive income

Foreign currency translation 

differences

Change in fair value of hedges and 

reclassification from hedging 
reserve

Income tax on other comprehensive 

income

Total other comprehensive 

income

Total comprehensive income 

for the year

Transactions with owners, 
recorded directly in equity

Contributions by and 

distributions 
to owners

Dividends paid

Total contributions by and 

distributions 
to owners

12

14

23

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

135,159

(27,032)

108,127

 12,187,055

 178,687

 21,399,385

5,225,719

–

  5,225,719

–

–

–

–

392,973

392,973

–

–

135,159

(27,032)

392,973

501,100

108,127

5,225,719

392,973

5,726,819

–

–

(2,929,061)

(2,929,061)

–

–

(2,929,061)

(2,929,061)

Balance at 31 December 2014

119,440

10,597 8,903,606

108,127

 14,483,713

 571,660

 24,197,143

The consolidated statement of changes in equity is to be read in conjunction with the notes to, and forming part of, the consolidated financial 
statements set out on pages 43 to 70.

41

O’Key Group S.A. Annual Report & Accounts 2014Consolidated Statement of Cash Flows
for the year ended 31 December 2014

’000 RUB

Cash flows from operating activities

Cash receipts from customers

Other cash receipts

Interest received

Cash paid to suppliers and employees

Operating taxes

Other cash payments

VAT paid to budget

Recovery of input VAT from investing activities

Income tax paid

Net cash from operating activities

Cash flows from investing activities

Purchase of property, plant and equipment and initial cost of land lease (including VAT)

Purchase of other intangible assets (including VAT)

Recovery of input VAT from investing activities

Proceeds from sales of property, plant and equipment and intangible assets (including VAT)

Net cash used in investing activities

Cash flows from financing activities

Proceeds from loans and borrowings

Repayment of loans and borrowings

Interest paid

Dividends paid

Other financial proceeds/(payments)

Net cash from/(used in) financing activities

Net increase/decrease in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Effect of exchange rate fluctuations on cash and cash equivalents

Cash and cash equivalents at end of the year

Note

34

2014

2013

Restated

 173,675,975

 159,677,795 

 187,512

 13,678

 10,411 

 46,015

 (159,017,273) 

 (145,300,136)

(583,609) 

 (512,070)

(137,106)

(491,268)

 (73,219)

 (1,048,509)

(1,947,277)

 (1,113,140)

 (1,863,368) 

 (1,937,865)

 9,837,264

 9,749,282 

 (18,504,486) 

 (12,075,822)

 (204,896) 

(209,269)

1,947,277

 1,113,140

 15,685

 13,035 

 (16,746,420)

 (11,158,916)

 16,974,749 

 12,980,000 

 (2,139,482)

 (10,358,444)

 (2,353,426)

 (1,196,183)

 (2,929,061)

 (1,538,036)

 30,516 

 (15,281)

 9,583,296 

 (127,944)

 2,674,140

 (1,537,578)

 3,006,730 

 4,535,693 

 129,312 

 8,615

 5,810,182 

 3,006,730

The consolidated statement of cash flows is to be read in conjunction with the notes to, and forming part of, the consolidated financial 
statements set out on pages 43 to 70.

42

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements
for the year ended 31 December 2014

1 Reporting entity
(a) Organisation and operations
These consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (“IFRSs”) as 
adopted by the European Union for the year ended 31 December 2014 for O’Key Group S.A. and its subsidiaries (together referred to as 
the “Group”).

The Company was incorporated and is domiciled in Luxembourg. The Company was set up in accordance with Luxembourg regulations.  
The main part of the Group is located and conducts its business in the Russian Federation.

The major shareholders of the Group are three individuals, Mr.Korzhev, Mr.Troitsky and Mr.Volchek (“the shareholder group”). They also have a 
number of other business interests outside of the Group.

As at 31 December 2014 the Company’s shares are listed on the London Stock Exchange in the form of Global Depositary Receipts (GDRs).

Related party transactions are detailed in note 31.

The Company’s registered address is: Luxembourg 23, rue Beaumont, L-1219 Luxembourg.

The Group’s principal business activity is operation of retail chain in Russia under brand name “O’KEY”. At 31 December 2014 the Group 
operated 108 stores (31 December 2013: 94 stores) in major Russian cities, including but not limited to Moscow, St. Petersburg, Murmansk, 
Nizhniy Novgorod, Rostov-on-Don, Krasnodar, Lipetsk, Volgograd, Ekaterinburg, Novosibirsk, Krasnoyarsk, Ufa, Astrakhan and Surgut.

(b) Business environment
The Group’s operations are primarily located in the Russian Federation. Consequently, the Group is exposed to the economic and financial 
markets of the Russian Federation which display characteristics of an emerging market. The legal, tax and regulatory frameworks continue 
development, but are subject to varying interpretations and frequent changes which together with other legal and fiscal impediments contribute 
to the challenges faced by entities operating in the Russian Federation. 

The recent conflict in Ukraine and related events has increased the perceived risks of doing business in the Russian Federation. The imposition 
of economic sanctions on Russian individuals and legal entities by the European Union, the United States of America, Japan, Canada, Australia 
and others, as well as retaliatory sanctions imposed by the Russian government, has resulted in increased economic uncertainty including more 
volatile equity markets, a depreciation of the Russian Ruble, a reduction in both local and foreign direct investment inflows and a significant 
tightening in the availability of credit. In particular, some Russian entities may be experiencing difficulties in accessing international equity and 
debt markets and may become increasingly dependent on Russian state banks to finance their operations. The longer term effects of recently 
implemented sanctions, as well as the threat of additional future sanctions, are difficult to determine. 

The consolidated financial statements reflect management’s assessment of the impact of the Russian business environment on the operations 
and the financial position of the Group. The future business environment may differ from management’s assessment.

2 Basis of accounting
(a) Statement of compliance
These consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (“IFRSs”) as 
adopted by the European Union and were authorised for issue by the Board of Directors on 9 March 2015.

3 Functional and presentation currency
Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary economic environment 
in which the entity operates (‘the functional currency’). The consolidated financial statements are presented in Russian Roubles. All financial 
information presented in RUB has been rounded to the nearest thousand, except when otherwise indicated.

The results and financial position of the Group entities, which functional currencies are different from Russian Roubles, are translated into the 
presentation currency as follows:

 – assets and liabilities for each statement of financial position presented are translated at the closing rate of the year end;
 – profit and loss items for each statement of profit and loss and other comprehensive income are translated at the date of operation; 
 – all resulting exchange differences are recognised as translation reserve in equity.

At 31 December 2014 the principal rate of exchange used for translating foreign currency balances were USD 1 = 56.2584 RUB; 
EUR 1 = 68.3427 RUB (2013: USD 1 = RUB 32.7292; EUR 1 = RUB 44.9699).

4 Use of estimates and judgments
The preparation of consolidated financial statements in conformity with IFRSs requires management to make judgments, estimates and 
assumptions that affect the application of accounting policies and the reported amounts of assets, liabilities, income and expenses. Actual 
results may differ from those estimates.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in 
which the estimates are revised and in any future periods affected.

43

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

4 Use of estimates and judgments continued
Judgments that have the most significant effect on the amounts recognised in the consolidated financial statements and estimates that can 
cause a significant adjustment to the carrying amount of assets and liabilities within the next financial year include: 

Tax legislation. The Group is subject to income taxes in several jurisdictions. Significant judgment is required in determining the provision for 
income taxes. The major part of the tax burden refers to Russian tax, currency and customs legislation, which is subject to varying 
interpretations. Refer to note 30.

Revenue recognition. The Group has recognised revenue amounting to RUB 149 954 million for sales of goods during 2014 (2013: 
RUB 137 639 million). According to the Group’s policy customers have the right to return the goods if they are dissatisfied. The Group believes 
that, based on past experience with similar sales, the dissatisfaction rate will not exceed 0.1%, which is considered immaterial for recognition of 
a corresponding provision.

Determination of net realisable value of inventory. The Group performs analysis of stock for write-off as at each reporting date and writes down 
inventories to their net realisable value when necessary. For details of approach used for determination of net realisable value refer to note 20.

5 Determination of fair values
A number of the Group’s accounting policies and disclosures require the determination of fair value, for both financial and non-financial assets 
and liabilities. 

When measuring the fair value of an asset or a liability, the Group uses market observable data as far as possible. Fair values are categorised 
into different levels in a fair value hierarchy based on the inputs used in the valuation techniques as follows.

 – Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities.
 – Level 2: inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly (i.e. as prices) or 

indirectly (i.e. derived from prices).

 – Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs).

If the inputs used to measure the fair value of an asset or a liability might be categorised in different levels of the fair value hierarchy, then the  
fair value measurement is categorised in its entirety in the same level of the fair value hierarchy as the lowest level input that is significant to the 
entire measurement.

The Group recognises transfers between levels of the fair value hierarchy at the end of the reporting period during which the change 
has occurred.

Fair values have been determined for measurement and for disclosure purposes based on the following methods. When applicable, further 
information about the assumptions made in determining fair values is disclosed in the notes specific to that asset or liability.

(a) Investment property
An external, independent valuation company, having appropriate recognised professional qualifications and recent experience in the location 
and category of property being valued, values the Group’s investment property every year. The fair values are based on market values, being 
the estimated amount for which a property could be exchanged on the date of the valuation between a willing buyer and a willing seller in an 
arm’s length transaction after proper marketing wherein the parties had each acted knowledgeably and willingly.

In the absence of current prices in an active market, the valuations are prepared by considering the aggregate of the estimated cash flows 
expected to be received from renting out the property. A yield that reflects the specific risks inherent in the net cash flows then is applied to  
the net annual cash flows to arrive at the property valuation.

Valuations reflect, when appropriate, the type of tenants actually in occupation or responsible for meeting lease commitments or likely to be in 
occupation after letting vacant accommodation and the allocation of maintenance and insurance responsibilities between the Group and 
the lessee.

(b) Non-derivative financial assets
The fair value of trade and other receivables is estimated as the present value of future cash flows, discounted at the market rate of interest at 
the reporting date. This fair value is determined for disclosure purposes.

(c) Derivatives
The fair value of interest rate swaps is estimated by discounting estimated future cash flows based on the terms and maturity of each contract 
and using market interest rates for a similar instrument at the measurement date.

Fair values reflect the credit risk of the instrument and include adjustments to take account of the credit risk of the Group entity and 
counterparty when appropriate.

(d) Non-derivative financial liabilities
Fair value, which is determined for disclosure purposes, is calculated based on the present value of future principal and interest cash flows, 
discounted at the market rate of interest at the reporting date. For finance leases the market rate of interest is determined by reference to similar 
lease agreements.

44

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

6 Operating segments
The Group is engaged in management of retail stores located in Russia and has identified retail operations as a single reportable segment. 
Although the Group is not exposed to concentration of sales to individual customers, all the Group’s sales are in the Russian Federation. As 
such, the Group is exposed to the economic development in Russia, including the development of the Russian retail industry. The Group has  
no significant non-current assets outside the Russian Federation.

 The Group identified its operating segments in accordance with the criteria set in IFRS 8 Operating Segments and based on the way the 
operations of the Group are regularly reviewed by the chief operating decision maker to analyse performance and allocate resources within  
the Group.

The Group’s chief operating decision maker has been determined as the CEO.

The Group operating segments represent individual retail stores. Due to similar economic characteristics (refer below) they were aggregated in 
one reportable segment.

Within the reportable segment all business components demonstrate similar characteristics:

 – the products and customers;
 – the business processes are integrated and uniform: the Group manages its operations centrally. Purchasing, logistics, finance, HR and IT 

functions are centralised;

 – the Group’s activities are mainly limited to Russia which has a uniform regulatory environment.

The CEO assesses the performance of the operating segment based on earnings before interest, tax, depreciation and amortisation (EBITDA) 
adjusted for one-off items. EBITDA is non-GAAP measure. Other information provided to the CEO is measured in a manner consistent with that 
in the consolidated financial statements. The accounting policies used for the segment are the same as accounting policies applied for the 
consolidated financial statements as described in note 35.

The segment information for the year ended 31 December 2014 is as follows:

’000 RUB

Revenue

EBITDA

A reconciliation of EBITDA to profit for the year is as follows:

’000 RUB

EBITDA 

Revaluation of investment property

Gain/(loss) from disposal of non-current assets

Impairment of non-current assets

Loss from write-off of receivables

Reversal of impairment/(impairment) of receivables

Depreciation and amortisation

Finance income

Finance costs

Foreign exchange (loss)/gain

Hypermarket Savushkina’s accident expenses

Profit before income tax

Income tax

Profit for the year

2014

2013

151,983,180

139,460,384

11,269,508

11,032,178

2014

2013

11,269,508

11,032,178

7,528

724,595

(199,697)

(198,243)

17,747

(92,541)

(7,742)

(164,748)

(121,477)

(24,699)

(3,055,888)

(2,513,189)

24,197

46,015

(1,587,734)

(1,139,827)

(687,529)

69,282

–

(231, 589)

6,314,484

6,851,663

(1,088,765)

(1,875,278)

5,225,719

4,976,385

In July 2013 one of the Group’s hypermarket (Savushkina, Saint-Petersburg) suffered from a fire accident. The store was closed for repairs until 
December 2013. Hypermarket Savushkina`s accident expenses comprise repairs and other expenses related to this accident.

45

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

7 Subsidiaries
Details of the Company’s significant subsidiaries at 31 December 2014 and 31 December 2013 are as follows:

Subsidiary

LLC O’Key

CJSC Dorinda

Axus Financial Ltd

LLC O’Key Group

LLC O’Key Logistics

LLC Fresh Market

8 Revenue

’000 RUB

Sales of trading stock

Sales of self-produced catering products

Revenue from sale of goods

Rental income

Revenue from advertising services

Total revenues

Country of incorporation

Nature of operations

2014
Ownership/voting

2013
Ownership/voting

Russian Federation

Russian Federation

BVI

Russian Federation

Russian Federation

Retail

Real estate

Financing

Managing Company

Import operations

Russian Federation

Retail and real estate

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

2014

2013

142,613,948

130,981,110

7,340,159

6,658,351 

149,954 107

137,639 461

1,501,627

1,300,867

527,446

520,056

151,983,180

139,460,384

Total revenues comprise sale of goods, rental income from tenants which rent trade area in the Group stores and income from placing 
advertising in the Group stores.

9 General, selling and administrative expenses

’000 RUB

Personnel costs 

Operating leases

Depreciation and amortisation

Communication and utilities 

Advertising and marketing

Security expenses

Repairs and maintenance costs

Insurance and bank commission

Operating taxes

Legal and professional expenses

Materials and supplies

Other costs

Note

 11

 28

2014

2013

(13,928,875)

(12,686,804)

(3,872,641)

(3,081,729)

 15, 16, 18

(3,055,888)

(2,513,189)

(2,687,257)

(2,326,380)

(1,822,828)

(1,132,405)

(833,025)

(725,920)

(661,191)

(632,734)

(517,361)

(825,689)

(597,896)

(597,578)

(562,249)

(277,943)

(345,419) 

(302,738) 

(34,260)

(36,160)

(29,117,399)

(24,940,760)

Fees billed to the Company and its subsidiaries by KPMG Luxembourg Societe cooperative, and other member firms of the KPMG network 
during the year are as follows:

’000 RUB

Auditors’ remuneration for annual and consolidated accounts

Auditors’ remuneration for other assurance services 

Auditors’ remuneration for tax advisory services 

2014

9,316

3,269

2,411

2013

9,966

4,012

255

14,996

14,233

46

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

10 Other operating income and expenses

’000 RUB

Gain\(loss) from disposal of non-current assets

Impairment of non-current assets

Loss from write-off of receivables

Reversal of impairment/(Impairment) of receivables 

Gain/(loss) from revaluation of investment property

HM Savushkina-accident expenses

Sundry income

Note

15,16,18

 27

17

2014

724,595

(199,697)

(198,243)

17,747

7,528

–

126,432 

2013

(7,742)

(164,748)

(121,477)

(24,699)

(92,541)

(231,589)

123,783

478,362

(519,013)

Hypermarket Savushkina`s accident expenses comprise write-off of the goods (RUB 76 710 thousand), personnel costs (RUB 26 539 thousand) 
and repairs expenses (RUB 128 340 thousand). 

During the year ended 31 December 2014 year the Group agreed with insurance company compensation of HM Savushkina-accident expenses 
in the amount of RUB 117 794 thousand. The compensation was recognised within sundry income in profit and loss.

Gain from disposal of non-current assets for the year ended 31 December 2014 includes gain from exchange of land plot on store premises in 
the amount of RUB 742 787 thousand and represents the difference between carrying amount of land plot transferred and fair value of premises 
received. Carrying amount of store premises was measured at fair value as determined by independent appraiser. The appraiser used income 
approach for determining the fair value.

11 Personnel costs

’000 RUB

Wages and salaries

Social security contributions

Employee benefits

Share-based payments

Other

Total personnel costs

2014

2013

(8,814,028)

(7,382,930)

(2,796,237)

(2,559,013)

(1,218,688)

(1,677,622)

–

(35,889)

(1,099,922)

(1,031,350)

(13,928,875)

(12,686,804)

During the year ended 31 December 2014 the Group employed 26.8 thousand employees on average (2013: 23.5 thousand employees on 
average). Approximately 95% of employees are store and warehouse employees and the remaining part is office employees. 

12 Finance income and finance costs

’000 RUB

Recognised in profit or loss

Interest income on loans and receivables

Other finance income

Finance income

Interest costs on loans and borrowings 

Reclassification from hedging reserve

Finance costs

Net finance costs recognised in profit or loss

2014

2013

21,048

3,149

24,197

42,941

3,074

46,015

(1,587,734)

 –

(849,955)

(289,872)

(1,587,734)

(1,139,827)

(1,563,537)

(1,093,812)

The above financial income and costs include the following in respect for assets/(liabilities) not at fair value through profit and loss: 

Total interest income on financial assets

Total interest expense on financial liabilities

24,197

46,015

(1,587,734)

(1,139,827)

47

O’Key Group S.A. Annual Report & Accounts 2014 
 
 
 
 
Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

12 Finance income and finance costs continued

’000 RUB

Recognised in other comprehensive income

Change in fair value of hedges

Reclassification to profit and loss

Income tax on income and expense recognised in other comprehensive income

2014

2013

135,159

–

(27,032)

32,554

(139,585)

21,406

Finance income/(costs) recognised in other comprehensive income, net of tax

108,127

(85,625)

Reclassification from hedging reserve to profit and loss includes finance costs in the amount of RUB 289 872 thousand for the year ended 
31 December 2013 and foreign exchange gain in the amount of RUB 429 457 thousand for the year ended 31 December 2013.

During 2014 the Group has capitalised interests in the value of property, plant and equipment. The amount of capitalised interest comprised 
RUB 745 811  thousand (2013: RUB 443 302 thousand).

In 2014 capitalisation rate of 9.25 % was used to determine the amount of borrowing costs eligible for capitalisation (2013: 7.98%).

13 Foreign exchange (loss)/gain
During 2014 Russian Rouble significantly weakened against USD. Net foreign exchange loss recognised in profit and loss in the amount of RUB 
687 529 thousand for the year ended 31 December 2014 (2013: gain RUB 69 282 thousand) mainly relates to USD-denominated borrowing. In 
2014 the Group has not used hedging instruments to hedge foreign exchange risks.

The Group’s risk management policy is to receive borrowings in the same currency which generated revenue (Russian Rouble). As at 
31 December 2014, the share of USD-denominated borrowings in Group’s debt was not significant. The Group’s exposure to currency risk is 
disclosed in note 27.

14 Income tax expense
The Group’s applicable tax rate is the income tax rate of 20% for Russian companies (2013: 20%). 

’000 RUB

Current tax expense

Deferred tax benefit

Total income tax expense

2014

2013

(1,529,920)

(2,041,647)

441,155

166,369

(1,088,765)

(1,875,278)

Income tax recognised directly in other comprehensive income

’000 RUB

Foreign currency translation differences

Before tax

392,973

Tax

–

Net of tax

392,973

Before tax

(43,395)

Tax

–

Net of tax

(43,395)

2014

2013

Change in fair value of hedges and 

reclassification from hedging reserve

135,159

(27,032)

108,127

(107,031)

21,406

(85,625)

528,132

(27,032)

501,100

(150,426)

21,406

(129,020)

Reconciliation of effective tax rate:

’000 RUB

Profit before income tax

Income tax at applicable tax rate (2014: 20%, 2013: 20%)

Effect of income taxed at different rates

Tax effect of items which are not deductible for taxation purposes:

– Inventory shrinkage expenses

– Other non-deductible expenses 

Tax withheld on dividends received from subsidiaries

Adjustments to current income tax for previous periods

Other items

Income tax expense for the year

2014

2013

6,314,484 

6,851, 663

(1,262,896)

(1,370,333)

221,215

(9,748)

(410,606) 

(554,269)

(157,284)

(148,734)

955,095

(285,555)

(17,058)

(33,341)

109,471

–

(1,088,765)

(1,875,278)

48

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

During the year ended 31 December 2014 tax authorities reimbursed to the Group RUB 764 302 thousand of income tax previously paid for the 
years 2010-2012. The Group also claimed for reimbursement income tax paid for 2013 in the amount of RUB 190 793 thousand.

Both income tax claimed for reimbursement and already reimbursed were recognised as reduction of income tax expense for 2014 and relate to 
expenses, which the Group treats as deductible since 2014.

15 Property, plant and equipment

’000 RUB

Cost or deemed cost

Balance at 1 January 2013

Additions

Transfers

Disposals

Land

Buildings 

Leasehold 
improvements

Machinery and 
equipment, 
auxiliary  
facilities and 
other fixed  
assets

Construction in 
progress

Total

3,230,282

18,446,442

3,392,752

717,863

3,763,624

–

–

227,100

–

576,102

366,492

(569)

8,764,624

1,433,046

192,180

(543,738)

1,720,181

4,172,879

(785,772)

(12,766)

35,554,281

10,663,514

–

(557,073)

Balance at 31 December 2013

3,948,145

22,437,166

4,334,777

9,846,112

5,094,522

45,660,722

Balance at 1 January 2014

Additions

Transfers

Transfers from initial cost of land lease

Disposals

3,948,145

2,398,555

424

115,741

(438,439)

4,588,355

2,515,178

–

–

22,437,166

4,334,777

9,846,112

1,683,907

5,094,522

5,293,688

45,660,722

14,785,412

820,907

280,983

–

335,114

(3,131,699)

–

–

(22,328)

(237,448)

(53,395)

–

115,741

(751,610)

Balance at 31 December 2014

6,024,426

29,540,699

5,414,339

11,627,685

7,203,116

59,810,265

Depreciation and impairment losses

Balance at 1 January 2013

Depreciation for the year

Impairment losses

Disposals

Balance at 31 December 2013

Balance at 1 January 2014

Depreciation for the year

Impairment losses

Disposals

Balance at 31 December 2014

Carrying amounts

At 1 January 2013

–

–

–

–

–

–

–

–

–

–

(2,270,698)

(618,290)

–

–

(620,650)

(382,720)

(7 358)

520

(5,250,288)

(1,246,004)

–

–

–

(22,324)

535,919

–

(8,141,636)

(2,247,014)

(29,682)

536,439

(2,888,988)

(1,010,208)

(5,960,373)

(22,324)

(9,881,893)

(2,888,988)

(1,010,208)

(5,960,373)

(22,324)

(9,881,893)

(804,037)

–

–

(413,621)

(199,697)

14,970

(1,560,954)

–

222,305

–

–

–

(2,778,612)

(199,697)

237,275

(3,693,025)

(1,608,556)

(7,299,022)

(22,324)

(12,622,927)

3,230,282

16,175,744

2,772,102

3,514,336

1,720,181

27,412,645

At 31 December 2013

3,948,145

19,548,178

3,324,569

3,885,739

5,072,198

35,778,829

At 31 December 2014

6,024,426

25,847,674

3,805,783

4,328,663

7,180,792

47,187,338

During 2014 the Group has capitalised interest in the value of property, plant and equipment. The amount of capitalised interest comprised 
RUB 745,811 thousand (2013: RUB 443,302 thousand). In 2014 capitalisation rate of 9.25% was used to determine the amount of borrowing 
costs eligible for capitalisation (2013: 7.98%).

Depreciation expense of RUB 2,778,612 thousand has been charged to selling, general and administrative expenses 
(2013: RUB 2,247,014 thousand). Impairment loss of RUB 199,697 thousand has been charged to other operating expenses 
(2013: RUB 29,682 thousand).

49

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

15 Property, plant and equipment continued
As at 31 December 2014 the Group performed impairment test for low-performing stores. For two stores carrying amount exceeded 
recoverable amount and the Group recognised impairment loss of RUB 199,697 thousand. The Group estimated the recoverable amount of 
stores being their value in use using income approach. 

Security
At 31 December 2014, 4 stores have been pledged to third parties as collateral for borrowings (2013: none). Refer to notes 25 and 30. 

16 Intangible assets

’000 RUB

Cost

Balance at 1 January 2013

Additions

Disposals

Balance at 31 December 2013

Balance at 1 January 2014

Additions

Transfer

Disposals

Software

Lease right

Other intangible 
assets

Total

685,903

148,005

(141,036)

491,475

–

–

14,030

29,342

(123)

1,191,408

177,347

(141,159)

692,872

491,475

43,249

1,227,596

692,872

159,809

(621)

(289)

491,475

–

–

(87,319)

43,249

5,904

621

(66)

1,227,596

165,713

–

(87,674)

Balance at 31 December 2014

851,771

404,156

49,708

1,305,635

Amortisation and impairment losses

Balance at 1 January 2013

Amortisation for the year

Impairment losses

Disposals

(338,770)

(100,743)

–

141,010

(282,590)

(58,714)

(27,565)

–

(3,453)

(6,727)

–

5

(624,813)

(166,184)

(27,565)

141,015

Balance at 31 December 2013

(298,503)

(368,869)

(10,175)

(677,547)

Balance at 1 January 2014

Amortisation for the year

Transfer

Disposals

(298,503)

(123,227)

626

289

(368,869)

(47,138)

748

86,622

(10,175)

(5,261)

(1,374)

62

(677,547)

(175,626)

–

86,973

Balance at 31 December 2014

(420,815)

(328,637)

(16,748)

(766,200)

Carrying amounts

At 1 January 2013

At 31 December 2013

At 31 December 2014

347,133

208,885

10,577

566,595

394,369

122,606

33,074

550,049

430,956

75,519

32,960

539,435

Amortisation and impairment losses
Amortisation of RUB 175,626 thousand has been charged to selling, general and administrative expenses (2013: RUB 166,184 thousand).

Impairment loss of RUB 27,565 thousand for the year ended 31 December 2013 has been charged to other operating expenses.

50

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

17 Investment property
(a) Reconciliation of carrying amount 

’000 RUB

Investment properties at fair value as at 1 January 2013

Expenditure on subsequent improvements

Fair value loss (unrealised)

Investment properties at fair value as at 31 December 2013

Investment properties at fair value as at 1 January 2014

Expenditure on subsequent improvements

Fair value gain (unrealised)

Investment properties at fair value as at 31 December 2014

Note

Investment 
property

632,000

541

(92,541)

540,000

540,000

972

7,528

548,500

(b) Measurement of fair value 
The carrying amount of investment property is the fair value of the property as determined by registered independent appraisers having an 
appropriate recognised professional qualification and recent experience in the location and type of the property being valued.

The fair value measurement for investment property has been categorised as a Level 3 fair value based on the inputs to the valuation technique 
used (see note 5).

The appraisers used income approach for determining the fair value. An estimate was made of annual net operating income for 5 years which is 
mainly based on annual net rent rate of RUB 8,000 per sq. m. (2013: RUB 6,600 ) and expected occupancy of 95% (2013: 92%). The annual net 
operating income was assumed to be constant from year 6 to perpetuity. Discount rate of 19% (2013: 16.3%) was applied to discount future 
cash flows.

There were no direct operating expenses arising from investment property that did not generate rental income for the year ended 
31 December 2014 (2013: Nil).

18 Other non-current assets

’000 RUB

Initial cost of land lease 

Long-term prepayments to entities under control of shareholder group

Prepayments for property plant and equipment

Long-term deposits to lessors

Other non-current receivables

2014

2013

4,540,476

3,964,858

511,619

735,903

4,866,979

2,681,295

303,241

781,989

264,706

454,936

11,004,304

8,101,698

Initial cost of land lease includes purchase price and costs directly attributable to acquisition of lease rights and is amortised over the period of 
the lease (49-51 years).

Long-term prepayments to entities under control of shareholder group represent prepayments for rent of hypermarkets for the period until 2017. 
Related party transactions are detailed in note 31.

51

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

18 Other non-current assets continued
Movements in the carrying amount of initial cost of land lease were as follows:

’000 RUB

Cost

Balance at 1 January

Additions

Transfers to property plant and equipment

Balance at 31 December

Amortisation and impairment losses

Balance at 1 January

Amortisation charge

Transfers to property plant and equipment

Impairment losses

Balance at 31 December

Net book value

2014

2013

4,825,525

4,644,557

793,009

(142,132)

180,968

–

5,476,402

4,825,525

(860,667)

(101,650)

26,391

(653,175)

(99,991)

–

–

(107,501)

(935,926)

(860,667)

4,540,476

3,964,858

Amortisation of RUB 101,650 thousand has been charged to selling, general and administrative expenses (2013: RUB 99,991 thousand).

At 31 December 2014 no initial cost of land lease was pledged to third parties as collateral for borrowings (2013: none).

19 Deferred tax assets and liabilities 
(a) Recognised deferred tax assets and liabilities
Deferred tax assets and liabilities are attributable to the following:

’000 RUB

Investment property

Assets

2014

–

Property, plant and equipment

186,488

Construction in progress

Intangible assets

Other non-current assets

Inventories

Trade and other receivables

Trade and other payables

Tax loss carry-forwards

Tax assets/(liabilities)

Set off of tax 

Liabilities

Net

2013

36,193

67,450

–

5,794

10,258

325,198

112,631

168,288

61,865

787,677

2014

(4,203)

(856,180)

(149,162)

(14,649)

–

(41,273)

–

–

–

(1,065,467)

2013

–

(727,319)

(95,823)

(3,164)

–

–

(6,561)

(59,628)

–

(892,495)

304,521

2014

(4,203)

(669,692)

(149,162)

(14,649)

60,656

674,915

–

247,782

163,658

309,305

–

2013

36,193

(659,869)

(95,823)

2,630

10,258

325,198

106,070

108,660

61,865

(104,818)

–

–

–

60,656

716,188

–

247,782

163,658

1,374,772

(229,917)

(304,521)

229,917

Net tax assets/(liabilities)

1,144,855

483,156

(835,550)

(587,974)

309,305

(104,818)

(b) Unrecognised deferred tax liability
As at 31 December 2014 a temporary difference of RUB 24,344,483 thousand (2013: RUB 21,104,158 thousand) relating to investments in 
subsidiaries has not been recognised as the Group is able to control the timing of reversal of the difference, and reversal is not expected in the 
foreseeable future. If the temporary difference were reversed in form of distributions remitted to the Company, then an enacted tax rate of 
10-15% would apply.

52

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

18 Other non-current assets continued
(c) Movement in temporary differences during the year

’000 RUB

Investment property

Property, plant and equipment

Construction in progress

Intangible assets

Other non-current assets

Inventories

Trade and other receivables

Trade and other payables

Tax loss carry-forwards

’000 RUB

Investment property

Property, plant and equipment

Construction in progress

Intangible assets

Other non-current assets

Inventories

Trade and other receivables

Trade and other payables

Tax loss carry-forwards

20 Inventories

’000 RUB

Goods for resale

Raw materials and consumables

Write-down to net realisable value

1 January  
2014

Recognised in 
profit or loss

Recognised in 
hedging reserve

31 December 
2014

36,193

(659,869)

(95,823)

2,630

10,258

325,198

106,070

108,660

61,865

(40,396)

(9,823)

(53,339)

(17,279)

50,398

349,717

(79,038)

139,122

101,793

–

–

–

–

–

–

(27,032)

–

–

(4,203)

(669,692)

(149,162)

(14,649)

60,656

674,915

–

247,782

163,658

(104,818)

441,155

(27,032)

309,305

1 January 
 2013

(21,135)

(448,858)

(59,064)

(1,609)

54,320

232,008

(124,831)

76,576

–

Recognised in 
profit or loss

Recognised in 
hedging reserve

31 December 
2013

57,328

(211,011)

(36,759)

4,239

(44,062)

93,190

209,495

32,084

61,865

–

–

–

–

–

–

21,406

–

–

36,193

(659,869)

(95,823)

2,630

10,258

325,198

106,070

108,660

61,865

(292,593)

166,369

21,406

(104,818)

2014

2013

12,713,083

10,111,935

417,893

(271,679)

365,976

(219,969)

12,859,297

10,257,942

Due to write-off and discount given for obsolete and slow moving goods for resale the Group tested the related stock for write-off and also 
wrote down the related inventories to their net realisable value, which resulted in decrease of carrying value of stock by RUB 271,679 thousand 
as at 31 December 2014 (2013: RUB 219,969 thousand). The write down to net realisable value was determined applying the percentages of 
discount on sales and write-offs of slow moving goods to the appropriate ageing of the goods. The percentages of discount were based on the 
best management estimate following the experience of the discount sales.

The write-down is included in cost of goods sold.

21 Trade and other receivables

’000 RUB

Trade receivables

VAT receivable

Prepaid taxes

 Interest rate swap receivables

Other receivables

Taxes prepaid include RUB 342,389 thousand of prepaid income tax (2013: RUB 194,028 thousand).

Note

34

2014

2013

243,483

Restated

202,238

2,743,875

2,111,674

357,211

135,159

270,081

–

2,727,545

2,522,108

6,207,273

5,106,101

53

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

21 Trade and other receivables continued
Other receivables include RUB 2,281,600 thousand (2013: RUB 2,197,601 thousand) of bonuses receivable from suppliers.

The Group’s exposure to credit and currency risks and impairment losses related to trade and other receivables are disclosed in note 27.

22 Cash and cash equivalents

’000 RUB

Cash on hand 

RUB-denominated bank current account

USD-denominated bank current account

RUB term deposits (interest rate: 2014: 12%-24% p.a.; 2013: 1.5%-6.5% p.a.)

Cash in transit

Cash and cash equivalents 

Term deposits had original maturities of less than three months.

2014

437,753

544,109

14,048

3,517,607

1,296,665

2013

362,742

896,988

8,115

622,444

1,116,441

5,810,182

3,006,730

The Group keeps its cash in the following banks: VTB bank, Rosbank, Promsvyazbank, Unicredit bank and Uralsib bank.

The Group’s exposure to credit and currency risks related to cash and cash equivalents is disclosed in note 27.

23 Equity
Reconciliation of number of shares from 1 January to 31 December is provided in the table below.

Number of shares unless otherwise stated

Par value

On issue at 1 January

On issue at 31 December, fully paid

Ordinary shares

2014

2013

EUR 0.01

EUR 0.01

269,074,000

269,074,000

269,074,000

269,074,000

As at 31 December 2014 the Group’s subscribed share capital of RUB 119,440 thousand (EUR 2,691 thousand) is represented by 269,074,000 
shares with a par value of 0.01 EUR each.
In accordance with Luxemburg Company Law, the Company is required to transfer a minimum of 5% of its net profits for each financial year to a 
legal reserve. This requirement ceases to be necessary once the balance of the legal reserve reaches 10% of the issued share capital. The legal 
reserve is not available for distribution to the shareholders. During the year ended 31 December 2014 there were no transfers to legal reserve 
(2013: nil). In 2014 the Group paid interim dividends to shareholders in amount of RUB 2,929,061 thousand. Interim dividends paid were 
recognised as distribution to shareholders in the Consolidated Statement of Changes in Equity.

Dividends per share recognised as distribution to shareholders for the year ended 31 December 2014 amounted to RUB 10.9 (2013: RUB 5.7).

In June 2014 shareholders of the Company approved annual dividends for the year ended 31 December 2013. The amount of annual dividends 
for 2013 was paid by the Group to shareholders as interim dividends in 2013 in the amount of RUB 1,538,036 thousand.

There were no movements in additional paid-in capital during the year ended 31 December 2014.

24 Earnings per share
The calculation of basic earnings per share at 31 December 2014 was based on the profit attributable to ordinary shareholders of 
RUB 5,225,719 thousand (2013: RUB 4,976,385 thousand), and a weighted average number of ordinary shares outstanding of 269,074,000, 
calculated as shown below. The Company has no dilutive potential ordinary shares.

Number of shares

Issued shares at 1 January

Weighted average number of shares for the year ended 31 December

2014

2013

269,074,000

269,074,000

269,074,000

269,074,000

54

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

25 Loans and borrowings
This note provides information about the contractual terms of the Group’s interest-bearing loans and borrowings, which are measured at 
amortised cost. For more information about the Group’s exposure to interest rate, foreign currency and liquidity risk, see note 27.

’000 RUB

Non-current liabilities

Secured bank loans

Unsecured bank facilities

Unsecured bonds

Unsecured loans from related parties

Current liabilities

Unsecured bank facilities

Unsecured bonds 

Unsecured bonds interest

Unsecured loans from third parties

2014

2013

5,000,000

8,699,975

4,980,000

975,041

–

5,796,400

7,980,000

665,433

19,655,016

14,441,833

9,314,926

3,000,000

107,730

2,871

2,204,240

–

105,510

2,868

12,425,527

2,312,618

As at 31 December 2014 loans and borrowings with carrying value of RUB 5,000,000 thousand were secured by property, plant and equipment 
(2013: none). Refer to Note 30.

(a) Terms and debt repayment schedule
Terms and conditions of outstanding loans were as follows:

’000 RUB

Unsecured bonds

Unsecured bonds

Unsecured bank facility

Secured bank facility

Unsecured bank facility

Unsecured bank facility

Unsecured bank facility

Unsecured bank facility

Unsecured bank facility

Unsecured bank facility

Unsecured bank facility

Unsecured bank facility

Unsecured bank facility

Unsecured loans from 

related parties

Unsecured loans from other 

companies

Currency

RUB

RUB

RUB

RUB

RUB

RUB

RUB

RUB

RUB

RUB

RUB

RUB

RUB

USD

RUB

1.7% + 1 mnth
Mosprime 

2.4% + 3 mnth
Mosprime 

8.06%

7.1-12%

11.24%

1.3% + 3 mnth
Mosprime

1.8% + 1 mnth
Mosprime

8.43%

10.65%

8.00%

0.10%

31 December 2014

31 December 2013

Nominal
interest rate

10.10%

8.90%

8.35%

8.35%

Year of
maturity

2017

2018

2017-2018

2017-2018

Face value

3,012,480

5,075,250

–

Carrying
amount

3,012,480

5,075,250

–

5,000,000

5,000,000

Face value

3,011,610

5,093,900

3,000,000

–

Carrying
amount

3,011,610

5,073,900

3,000,000

–

2014-2016

2,266,400

2,266,400

1,500,000

1,500,000

2014-2016

1,530,000

1,530,000

2,000,000

2,000,000

2014

2014

2015

–

–

–

–

640

640

1,500,000

1,500,000

2,999,827

2,999,827

2015-2017

5,765,000

5,765,000

2019

2015

2014-2015

1,500,000

3,500,000

453,674

1,500,000

3,500,000

453,674

–

–

–

–

–

–

–

–

–

–

2016

975,041

975,041

665,433

665,433

2015

2,871

2,871

2,868

2,868

32,080,543

32,080,543

16,774,451

16,754,451

During 2012 and 2013 the Group placed unsecured bonds on MICEX which expire after 5 years in 2017 and 2018, accordingly. However bonds 
holders have an option to claim repayment of bonds after 3 years.

Compliance with loan covenants
The Group monitors compliance with loan covenants on an ongoing basis. Where noncompliance is unavoidable in managements’ view, the 
Group requests waiver letters from the banks before the year-end, confirming that the banks shall not use its right to demand early redemption.

At 31 December 2014 and during the year then ended the Group complied with all loan covenants.

55

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

26 Trade and other payables

’000 RUB

Trade payables 

Advances received

Taxes payable (other than income tax)

Payables to staff

Deferred income

Other current payables

Note

34

2014

2013

Restated

26,272,658

21,846,600

335,282

644,760

256,097

689,240

1,322,765

1,215,575

76,632

446,152

60,412

1,250,668

29,098,249

25,318,592

The Group’s exposure to currency and liquidity risk related to trade and other payables is disclosed in note 27.

27 Financial instruments and risk management
(a) Overview
The Group has exposure to the following risks from its use of financial instruments:

 – credit risk;
 – liquidity risk;
 – market risk.

This note presents information about the Group’s exposure to each of the above risks, the Group’s objectives, policies and processes for 
measuring and managing risk, and the Group’s management of capital. Further quantitative disclosures are included throughout these 
consolidated financial statements.

Risk management framework
The Board of Directors has overall responsibility for the establishment and oversight of the Group’s risk management framework.

The Group’s risk management policies are established to identify and analyse the risks faced by the Group, to set appropriate risk limits and 
controls, and to monitor risks and adherence to limits. Risk management policies are reviewed regularly to reflect changes in market conditions 
and the Group’s activities. The Group, through its training and management standards and procedures, aims to develop a disciplined and 
constructive control environment in which all employees understand their roles and obligations.

The Group’s Audit Committee oversees how management monitors compliance with the Group’s risk management policies and procedures 
and reviews the adequacy of the risk management framework in relation to the risks faced by the Group. The Group’s Audit Committee is 
assisted in its oversight role by Internal Audit. Internal Audit undertakes both regular and ad hoc reviews of risk management controls and 
procedures, the results of which are reported to the Audit Committee.

(b) Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual obligations, 
and arises principally from the Group’s receivables from customers and investments.

(i) Exposure to credit risk
The carrying amount of financial assets represents the maximum credit exposure. The maximum exposure to credit risk at the reporting 
date was:

’000 RUB

Trade and other receivables

Cash and cash equivalents

Carrying amount

Note

2014

2013

34

21

22

3,106,187

5,810,182

Restated

2,724,346

3,006,730

8,916,369

5,731,076

Due to the fact that the Group’s principal activities are located in Russian Federation the credit risk is mainly associated with domestic market. 
The credit risks associated with foreign counterparties are considered to be remote, as there are only few foreign counterparties and they were 
properly assessed for creditability.

(ii) Trade and other receivables
The Group has no considerable balance of trade receivables because the majority of the customers are retail consumers, who are not provided 
with any credit. Therefore the Group’s trade receivables primarily include receivables from tenants and receivables connected to provision of 
advertising services. Usually the Group provides advertising services to suppliers of goods sold in O’Key stores. Thus, the credit risk in part of 
trade receivables is mostly managed through procedures for selection of suppliers and tenants.

56

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

27 Financial instruments and risk management continued
The Group establishes an allowance for impairment that represents its estimate of incurred losses in respect of trade and other receivables. 
The main component of this allowance is a specific loss component that relates to individually significant exposures.

Impairment losses 
The aging of trade and other receivables at the reporting date was:

’000 RUB

Not overdue and past due less than 90 days

Past due 90-180 days

Past due 180-360 days

More than 360 days

Note

34

Gross
2014

Impairment
2014

Gross
2013

Impairment
2013

2,813,630

75,980

9,191

235,815

–

–

–

(28,429)

Restated

2,408,254

78,775

9,529

273,964

–

–

–

(46,176)

3,134,616

(28,429)

2,770,522

(46,176)

The movement in the allowance for impairment in respect of trade receivables during the year was as follows:

’000 RUB

Balance at beginning of the year

Impairment loss recognised

Impairment loss reversed

Balance at end of the year

2014

46,176

–

(17,747)

28,429

2013

21,477

24,699

–

46,176

The management has performed a thorough analysis of the recoverability of the receivables and impaired the balances outstanding for more 
than 1 year. Based on past experience the management believes that normally the balances outstanding less than 360 days should not 
be impaired.

(iii) Cash and cash equivalents
The Group held cash and cash equivalents of RUB 5,810,182 thousand at 31 December 2014 (2013: RUB 3,006,730 thousand), which 
represents its maximum credit exposure on these assets. Cash and cash equivalents are mainly held with banks which are rated from BB+ to B 
based on Standard and Poor’s and Moody’s national rating for Russian Federation.

(c) Liquidity risk
Liquidity risk is the risk that the Group will encounter difficulty in meeting the obligations associated with its financial liabilities that are settled by 
delivering cash or another financial asset. The Group’s approach to managing liquidity is to ensure, as far as possible, that it will always have 
sufficient liquidity to meet its liabilities when due, under both normal and stressed conditions, without incurring unacceptable losses or risking 
damage to the Group’s reputation.

Liquidity risk management is a responsibility of the Treasury under the supervision of the Group’s Financial Director. The Group’s liquidity risk 
management objectives are as follows:

 – Maintaining financial independence: a share of one creditor in debt portfolio should not exceed 30%;
 – Maintaining financial stability: the ratio DEBT/EBITDA should not exceed 3.5;
 – Monitoring of compliance with debt covenants;
 – Planning: timely preparation of operating, investing and financing cash-flow forecasts on rolling basis.

(i) Exposure to liquidity risk
The following are the contractual maturities of financial liabilities, including future interest payments:

2014

’000 RUB

Non-derivative financial liabilities

 Secured bank loan

 Unsecured bonds

 Unsecured bank facilities

 Unsecured loans from related parties

 Unsecured loans from other companies

Trade and other payables

Note

Carrying  
 amount

Contractual
cash flows

0-6 mths

6-12 mths

1-5 yrs

5,000,000

8,087,730

(6,306,546)

(9,206,360)

(208,178)

(480,705)

(209,322)

(5,889,046)

(3,375,025)

(5,350,630)

18,014,901

(23,235,154)

(9,207,764)

(2,723,745)

(11,303,645)

975,041

(1,059,456)

2,871

(2,873)

(38,681)

(22)

28,041,575

(28,041,575)

(28,041,575)

(38,681)

(2,851)

–

(982,094)

–

–

60,122,118

(68,851,964)

(37,976,925)

(6,349,624)

(23,525,415)

57

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

27 Financial instruments and risk management continued
During 2012 and 2013 the Group placed unsecured bonds on MICEX which expire after 5 years in 2017 and 2018, accordingly. However bonds 
holders have an option to claim repayment of bonds after 3 years, thus 3 years period is used for contractual cash flows calculation purposes.

2013

’000 RUB

Non-derivative financial liabilities

Unsecured bonds

Unsecured bank facilities

Unsecured loans from related parties

Unsecured loans from other companies

Note

Carrying  
 amount

Contractual
cash flows

0-6 mths

6-12 mths

1-5 yrs

8,085,510

8,000,640

665,433

2,868

(9,913,633)

(372,145)

(9,607,280)

(1,807,634)

(776,279)

(2,869)

(26,399)

(1)

(374,636)

(986,665)

(26,399)

(2,868)

–

(9,166,852)

(6,812,981)

(723,481)

–

–

Trade and other payables

34

24,312,843

(24,312,843)

(24,312,843)

41,067,294

(44,612,904)

(26,519,002)

(1,390,568)

(16,703,314)

There are no payments due after 5 years.

(d) Market risk
Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates and equity prices will affect the Group’s 
income or the value of its holdings of financial instruments. The objective of market risk management is to manage and control market risk 
exposures within acceptable parameters, while optimising the return.

The Group buys derivatives in order to manage market risk. All such transactions are carried out within the guidelines set in Group’s policy on 
hedging market risk. The Group applies hedge accounting in order to manage volatility in profit or loss.

(i) Currency risk
The Group holds its business in Russian Federation and mainly collects receivables nominated in Russian Roubles. However financial assets 
and liabilities of the Group are also denominated in other currencies, primarily US Dollar.

Thus the Group is exposed to currency risk, which may materially influence the financial position and financial results of the Group through the 
change in carrying value of financial assets and liabilities and amounts on foreign exchange rate gains or losses. The Group ensures that its 
exposure is kept to acceptable level by keeping proportion of financial assets and liabilities in foreign currencies to total financial liabilities at 
acceptable level. From time to time the Group converts assets and liabilities from one currency to another. The Group regularly considers 
necessity of using derivatives to hedge its exposure to currency risk.

Exposure to currency risk
The Group’s exposure to foreign currency risk was as follows based on notional amounts:

’000 RUB

Trade and other receivables

Unsecured loans from related parties

Trade and other payables

Gross exposure

 Of which carrying amount of hedged financial assets and financial liabilities

Net exposure

The following significant exchange rates applied during the year:

USD-
denominated
2014

251,011

(975,041)

(120,810)

USD-
denominated
2013

107,308

(665,433)

(1,009,339)

(844,840)

(1,567,464)

–

–

(844,840)

(1,567,464)

Russian Rouble equals

US Dollar

Average rate

Reporting date rate

2014

38.4217

2013

31.8480

2014

56.2584

2013

32.7292

Sensitivity analysis
A 20% weakening of the RUB against USD at 31 December 2014 would have decreased equity and profit and loss by RUB 168,968 thousand 
(2013: RUB 313,492 thousand). This analysis is based on foreign currency exchange rate variances that the Group considered to be reasonably 
possible at the end of the reporting period. The analysis assumes that all other variables, in particular interest rates, remain constant. The 
analysis was performed on the same basis for 2013.

58

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

27 Financial instruments and risk management continued
A strengthening of the RUB against USD at 31 December would have had the equal but opposite effect on equity and profit and loss, on the 
basis that all other variables remain constant.

(ii) Interest rate risk
The Group has material exposure to interest rate risk. As at 31 December 2014, 56% of the Group’s interest bearing financial liabilities were 
subject to re-pricing within 6 months after the reporting date (2013: 30%).

The Group uses swaps to hedge its exposure to variability of interest rates. As at 31 December 2014 the Group had an interest swap agreement 
with a bank. Under this agreement the Group swaps Mosprime rate for fixed rate. At inception, the swap had a maturity of three years. As at 
31 December 2014 fair value of swap was RUB 135,159 thousand (31 December 2013: Nil).

Profile
At the reporting date the interest rate profile of the Group’s interest-bearing financial instruments was:

’000 RUB

Fixed rate instruments

Financial assets

Financial liabilities

Variable rate instruments

Financial liabilities

Carrying amount

2014

2013

3,517,607

622,444

(21,019,143)

(13,254,451)

(11,061,400)

(3,500,000)

Cash flow sensitivity analysis for variable rate instruments
A change of 500 basis points in interest rates at the reporting date would have increased (decreased) equity and profit or loss by the amounts 
shown below. This analysis assumes that all other variables, in particular foreign currency rates, remain constant. The analysis was performed 
on the same basis for 2013.

’000 RUB

2014

Variable rate instruments

Interest rate swap

Cash flow sensitivity (net)

2013

Variable rate instruments

Interest rate swap

Cash flow sensitivity (net)

Profit or loss

Equity

500 bp increase

500 bp decrease

500 bp increase

500 bp decrease

(553,070)

76,500

553,070

(76,500)

(476,570)

476,570

–

55,628

55,628

–

(56,213)

(56,213)

(175,000)

100,000

175,000

(100,000)

(75,000)

75,000

–

–

–

–

–

–

(e) Offsetting of financial assets and financial liabilities
The Group may enter into sales and purchase agreements with the same counterparty in the normal course of business. The related amount 
receivable and payable do not always meet the criteria for offsetting in the statement of financial position. This is because the Group may not 
have any currently legally enforceable right to offset recognised amounts, because the right to offset may be enforceable only on the occurrence 
of future events. In particular, in accordance with the Russian civil law an obligation can be settled by offsetting against a similar claim if it is due, 
has no maturity or is payable on demand.

The following table sets out the carrying amounts of recognised financial instruments that are subject to the above agreements.

’000 RUB

31 December 2014

Gross amounts

Amounts offset in accordance with IAS 32 offsetting criteria

Net amounts presented in the statement of financial position

Trade and other 
receivables

Trade and other 
payables

1,463,010

8,833,587

(2,560)

(2,560)

1,460,450

8,831,027

Amounts related to recognised financial instruments that do not meet some or all of the offsetting criteria 

(1,460,421)

(1,460,421)

Net amount

29

7,370,606

59

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

27 Financial instruments and risk management continued

’000 RUB

31 December 2013

Gross amounts

Amounts offset in accordance with IAS 32 offsetting criteria

Net amounts presented in the statement of financial position

Amounts related to recognised financial instruments that do not meet some or all of the 

offsetting criteria 

Net amount

Note

34

Trade and other 
receivables

Trade and other 
payables

 Restated

533,751

(739)

 Restated

4,170,076

(739)

533,012

4,169,337

(532,689)

(532,689)

323

3,636,647

The net amounts presented in the statement of financial position disclosed above form part of trade and other receivables and trade and other 
payables, respectively. Other amounts included in these line items do not meet the criteria for offsetting and are not subject to the agreements 
described above.

Amounts offset in accordance with IAS 32 offsetting criteria comprise mainly trade payables for goods and bonuses receivable from suppliers.

(f) Fair values
Basis for determination of fair value of financial assets and liabilities is disclosed in note 5. Fair value of Group’s financial assets and liabilities 
approximates their carrying amounts, excluding fixed rate loans and borrowings, for which fair value is disclosed in the table below:

’000 RUB

Non-current liabilities

Secured bank loans

Unsecured bonds

Unsecured loans from related parties

Current liabilities

Unsecured bank facilities

Unsecured bonds 

Unsecured loans from third parties

Carrying
 amount

Fair
value

 5,000,000 

 4,240,142 

 4,980,000 

 4,223,638 

 975,041 

 917,695 

10,955,041 

9,381,475

6,953,501 

6,878,309 

 3,107,730 

 2,783,820 

 2,871 

 2,871 

10,064,102 

9,665,000 

(g) Fair value hierarchy
Group’s derivative financial assets and liabilities comprise interest rate swap which is carried at fair value. Fair value of swap was determined 
based on observable market data (Level 2 fair value), including forward interest rates. The Group has no financial assets and liabilities measured 
at fair value based on unobservable inputs (Level 3 fair value). Group’s bonds are listed on MICEX. Fair value of bonds payable was determined 
for disclosure purposes based on active market quotations (Level 1 fair value).

Fair value of Group’s loans and borrowings was determined for disclosure purposes by discounting future cash flows at the market rate of 
interest at the reporting date. Due to significant disruption of Russian debt market in December 2014 for fixed rate borrowings market rate of 
interest was determined by calculating the change in yield for government bonds from issuance date to 31 December 2014 for each loan and 
adding this spread to nominal interest rate of the loan (Level 2 fair value). For variable rate borrowings market rate of interest approximates 
nominal interest rate as at reporting date.

(h) Capital management
The Group’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence and to sustain future 
development of the business. Neither the Company nor its subsidiaries are subject to externally imposed capital requirements, except for 
statutory requirement in relation to minimum level of share capital; the Group follows this requirement.

28 Operating leases
Leases as lessee
The Group has both own and leased land plots. The own land plots are included in property, plant and equipment. Leased land plots are treated 
as operating leases. In case the Group incurs costs directly attributable to acquisition of operating lease rights, these costs are capitalised as 
initial cost of land lease and are amortised over the period of the lease (49-51 years). The further information on leases is detailed below.

When the Group leases land plots under operating leases, the lessors for these leases are State authorities and third parties. The leases are 
typically run for 2-3 years, after which long term operating lease contract is concluded for 49 years.

60

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

28 Operating leases continued
The Group also rents premises under operating leases. These leases typically run up to 10 years, although some leases may be for longer 
period. Property leases can be renewed based on mutual agreement of the lessor and the Group. The Group has subleases. Fees payable by 
the Group for operating leases of stores comprise fixed payments and contingent rent which is determined as excess of 3%-5% of the revenue 
of related stores over fixed rent rate.

During the year ended 31 December 2014 RUB 3,974,291 thousand was recognised as an expense (including amortisation of initial cost of land 
lease amounting to RUB 101,650 thousand) in the profit and loss in respect of operating leases (2013: RUB 3,181,720 thousand). Contingent 
rent recognised as an expense for the year ended 31 December 2014 amounted to RUB 866,605 thousand (2013: RUB 818,462 thousand).

At 31 December, the future minimum lease payments under non-cancellable leases were payable as follows.

RUB 000’

Less than one year

Between one and five years

More than five years

2014

2013

2,634,774

8,525,459

1,975,473

6,076,801

15,809,958

12,700,022

26,970,191

20,752,296

Future minimum lease payments as at 31 December 2014 include RUB 18,713,753 thousand (31 December 2013: RUB 13,665,445 thousand) in 
respect of property leases cancellable only with the permission of the lessor. Management believes that the Group is able to negotiate early 
cancellation of these leases, if necessary.

Leases as lessor
The Group leases out its investment property and some space in the buildings of hypermarkets. During the year ended 31 December 2014 RUB 
1,501,627 thousand was recognised as rental income in the consolidated statement of profit or loss and other comprehensive income (2013: 
RUB 1,300,867 thousand). All leases whether the Group is lessor are cancellable. The Group has contingent rent arrangements.

Contingent rent recognised as income amounted to RUB 52,275 thousand for the year ended 31 December 2014 (2013: RUB 38,503 
thousand). Contingent rent is determined as excess of 3,5%-25% of the tenant’s revenue over fixed rent rate.

29 Capital commitments
The Group has capital commitments to acquire property, plant and equipment and intangible assets amounting to RUB 8,616 146 thousand as 
at 31 December 2014 (2013: RUB 11,041,167 thousand). The capital commitments mostly consist of construction contracts of the stores.

30 Contingencies
(a) Legal proceedings
From time to time and in the normal course of business, claims against the Group are received. On the basis of its own estimates and both 
internal and external professional advice the management is of the opinion that no material losses will be incurred in respect of claims.

(b) Taxation contingencies
The taxation system in the Russian Federation continues to evolve and is characterised by frequent changes in legislation, official 
pronouncements and court decisions, which are sometimes contradictory and subject to varying interpretation by different tax authorities.

Taxes are subject to review and investigation by a number of authorities, which have the authority to impose severe fines, penalties and interest 
charges. A tax year remains open for review by the tax authorities during the three subsequent calendar years; however, under certain 
circumstances a tax year may remain open longer. Recent events within the Russian Federation suggest that the tax authorities are taking a 
more assertive and substance-based position in their interpretation and enforcement of tax legislation.

Transfer pricing legislation enacted in the Russian Federation starting from 1 January 2012 provides for major modifications making 
local transfer pricing rules closer to OECD guidelines, but creating additional uncertainty in practical application of tax legislation in 
certain circumstances.

The transfer pricing rules introduce an obligation for the taxpayers to prepare transfer pricing documentation with respect to controlled 
transactions and prescribe new basis and mechanisms for accruing additional taxes and interest in case prices in the controlled transactions 
differ from the market level. 

The transfer pricing rules primarily apply to cross-border transactions between related parties, as well as to certain cross-border transactions 
between independent parties, as determined under the Russian Tax Code. In addition, the rules apply to in-country transactions between 
related parties if the accumulated annual volume of the transactions between the same parties exceeds a particular threshold (RUB 3 billion in 
2012, RUB 2 billion in 2013, and RUB 1 billion in 2014 and thereon).

Since there is no practice of applying the new transfer pricing rules by the tax authorities and courts, it is difficult to predict the effect of the new 
transfer pricing rules on these consolidated financial statements.

61

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

30 Contingencies continued
These circumstances may create tax risks in the Russian Federation that are substantially more significant than in other countries. Management 
believes that it has provided adequately for tax liabilities based on its interpretations of applicable Russian tax legislation, official 
pronouncements and court decisions. However, the interpretations of the relevant authorities could differ and the effect on these consolidated 
financial statements, if the authorities were successful in enforcing their interpretations, could be significant.

In addition, a number of new laws introducing changes to the Russian tax legislation have been adopted in the fourth quarter 2014 and are 
effective 1 January 2015. In particular, those changes are aimed at regulating transactions with offshore companies and their activities which 
may potentially impact the Group’s tax position and create additional tax risks going forward.

(c) Assets pledged or restricted
The Group has the following assets pledged as collateral:

’000 RUB

Fixed assets (carrying value)

Total

Note

15

2014

2013

2,643,191

2,643,191

–

–

31 Related party transactions
(a) Major shareholders
The major shareholders of the Group are three individuals Mr. Korzhev, Mr. Troitsky and Mr. Volchek (“the shareholder group”).

(b) Transactions with management
(i) Management remuneration
Key management received the following remuneration during the year, which is included in personnel costs (see note 11):

’000 RUB

Salaries and bonuses

Social security contributions

Long-service bonus

Share-based payments

2014

221,300

4,849

137,931

–

2013

111,615

2,354

248,711

18,424

364,080

381,104

In addition members of Board of Directors received remuneration in the amount of RUB 15,758 thousand for the year ended 31 December 2014 
(2013: RUB 15,073 thousand) which is included in Legal and professional expenses.

(c) Transactions with other related parties
Other related parties are entities which belong to the shareholder group (see note 1).

The Group’s other related party transactions are disclosed below.

(i) Revenue

’000 RUB

Services provided:

Other related parties

Transaction
value 
2014

Transaction
value
2013

44,279

44,279

36,857

36,857

Trade
payables
2014

(5,200)

(5,200)

Trade
payables
2013

(3,543)

(3,543)

All outstanding balances with related parties are to be settled in cash within six months of the reporting date. None of the balances are secured.

62

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

31 Related party transactions continued
(ii) Expenses

’000 RUB

Lease of premises

Other related parties

Including:

Rental fee

Reimbursement of utilities

Reimbursement of other expenses

Other services received:

Other related parties

Finance costs:

Other related parties

Transaction value 
2014

Transaction value
2013

 Prepayments
2014

 Prepayments 
2013

(734,345)

(699,221)

678,885

907,642

(634,537)

(597,794)

(60,592)

(39,216)

(57,875)

(43,552)

(3,345)

(3,880)

(63,730)

(52,026)

–

–

–

236

–

–

–

–

(24)

–

(801,420)

(755,127)

679,121

907,618

In 2014 no finance costs from related parties were capitalised in cost of property, plant and equipment (2013: Nil).

Outstanding balance for lease of premises as at 31 December 2014 represents net balance of prepayments for rent of hypermarkets for the period until 
2017 in the amount of RUB 760,516 thousand (2013: RUB 977,078 thousand) and current liabilities for rent of hypermarkets in the amount RUB 1,799 
thousand (2013: RUB 3,137 thousand). Long-term part of prepayments is RUB 511,619 thousand (2013: RUB 735,903 thousand), refer to note 18. 

All other outstanding balances are to be settled in cash within six months of the reporting date. None of the balances are secured.

(iii) Loans

’000 RUB

Loans received:

Other related parties

Amount loaned
2014

Amount loaned
2013

Outstanding 
balance
2014

Outstanding 
balance 
2013

–

–

(975,041)

(665,433)

The loans from other related parties bear interest at 8% per annum and are payable in 2016.

(d) Pricing policies
Related party transactions are not necessarily based on market prices.

32 Events subsequent to the reporting date
There are no events subsequent to the reporting date which require disclosure.

33 Basis of measurement
The consolidated financial statements are prepared on the historical cost basis except for the following:

 – Derivative financial instruments are stated at fair value;
 – Liabilities incurred in cash-settled share-based payment transactions are remeasured at fair value;
 – Investment property is remeasured at fair value.

34 Changes in accounting policies
Except for the changes below, the Group has consistently applied the accounting policies set out in Note 35 to all periods presented in these 
consolidated financial statements.

(a) Presentation of the consolidated statement of cash flows
At the end of 2014 the Group changed its accounting policies in relation to presentation of the consolidated statement of cash flows:

 – The Group decided to report cash flows from operating activities using direct method as described in IAS 7 Statement of Cash Flows. 

Previously cash flows from operating activities were reported using indirect method.

 – The Group decided to classify interest paid as financing cash flow. Previously interest paid was classified as operating cash flow. Classifying 
interest paid as financing cash flow will result in receiving complete information about providing long-term funds to the Group and returning 
of those funds.

 – The Group decided to classify interest received as operating cash flow. Previously interest received was classified as investing cash flow. 

Interest received includes interest received by depositing money which relates to operating rather than investing activities. This change will 
help to receive more accurate information based on the nature of transactions.

63

O’Key Group S.A. Annual Report & Accounts 2014 
Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

34 Changes in accounting policies continued
 – The Group decided to present cash flows from investing activities including VAT and present recovery of input VAT from investing activities in 
separate line in the consolidated statement of cash flows. Previously cash-flows relating to VAT paid to suppliers and recovery of input VAT 
were presented net in operating activities. The Group believes that current presentation better reflects cash flows relating to acquisition of 
non-current assets.

Comparative information has been restated so that it is also in conformity with the revised accounting policy.

The following table summarises the impact of changes in accounting policy on aggregate cash-flows from operating, investing and 
financing activities:

’000 RUB

Net cash from operating activities

Net cash used in investing activities

Net cash from/(used in) financing activities

Net decrease in cash and cash equivalents

Effect of exchange rate fluctuations on cash and cash equivalents

2013 as previously 
reported

Effect of change 
in accounting 
policy

2013 restated

7,908,547

1,840,735

9,749,282

(10,534,070)

(624,846)

(11,158,916)

1,083,520

(1,211,464)

(127,944)

(1,542,003)

13,040

4,425

(4,425)

(1,537,578)

8,615

(b) Offsetting of financial assets and financial liabilities
Amendments to IAS 32 Financial Instruments: Presentation – Offsetting Financial Assets and Financial Liabilities specify that an entity currently 
has a legally enforceable right to set-off if that right is not contingent on a future event; and enforceable both in the normal course of business 
and in the event of default, insolvency or bankruptcy of the entity and all counterparties. The amendments are effective for annual periods 
beginning on or after 1 January 2014, and were applied retrospectively. The effect of retrospective application on the consolidated statement of 
financial position as at 31 December 2013 was as follows:

’000 RUB

Trade and other receivables

Trade and other payables

31 December 
2013 as previously 
reported

Effect of change 
in accounting 
policy

3,502,011

23,714,502

1,604,090

1,604,090

31 December 
2013  
restated

5,106,101

25,318,592

Management assesses that retrospective application of amendments to IAS 32 has no material effect on the information in the statement of 
financial position at 1 January 2013 and a third statement of financial position as at 1 January 2013 is not presented.

Several other new standards and amendments apply for the first time in 2014. However, they do not impact the annual consolidated financial 
statements of the Group or the condensed consolidated interim financial statements of the Group.

35 Significant accounting policies
The accounting policies set out below have been consistently applied to all periods presented in these consolidated financial statements, and 
have been applied consistently by Group entities, except as explained in note 34, which addresses changes in accounting policies.

(a) Basis of consolidation
(i) Subsidiaries
Subsidiaries are entities controlled by the Group. The financial statements of subsidiaries are included in the consolidated financial statements 
from the date that control commences until the date that control ceases. The accounting policies of subsidiaries have been changed when 
necessary to align them with the policies adopted by the Group.

(ii) Transactions eliminated on consolidation
Intra-group balances and transactions, and any unrealised income and expenses arising from intra-group transactions, are eliminated in 
preparing the consolidated financial statements.

(b) Foreign currency
(i) Foreign currency transactions
Transactions in foreign currencies are translated to the respective functional currencies of Group entities at exchange rates at the dates of the 
transactions. Monetary assets and liabilities denominated in foreign currencies at the reporting date are retranslated to the functional currency at 
the exchange rate at that date. The foreign currency gain or loss on monetary items is the difference between amortised cost in the functional 
currency at the beginning of the period, adjusted for effective interest and payments during the period, and the amortised cost in foreign 
currency translated at the exchange rate at the end of the reporting period.

Non-monetary assets and liabilities denominated in foreign currencies that are measured at fair value are retranslated to the functional currency 
at the exchange rate at the date that the fair value was determined. Non-monetary items in a foreign currency that are measured based on 
historical cost are translated using the exchange rate at the date of the transaction. 

Foreign currency differences arising in retranslation are recognised in profit or loss.

64

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

35 Significant accounting policies continued
(ii) Foreign operations
The assets and liabilities of foreign operations are translated to RUB at the exchange rates at the reporting date. The income and expenses of 
foreign operations are translated to RUB at exchange rates at the dates of the transactions.

Foreign currency differences are recognised directly in other comprehensive income. Since 1 January 2005, the Group’s date of transition to 
IFRSs, such differences have been recognised in the foreign currency translation reserve. When a foreign operation is disposed of such that 
control or joint control is lost, the cumulative amount in the translation reserve related to that foreign operation is reclassified to profit or loss as 
part of the gain or loss on disposal. When the Group disposes of only part of its interest in a subsidiary that includes a foreign operation while 
retaining control, the relevant proportion of the cumulative amount is reattributed to non-controlling interests. When the Group disposes of only 
part of its investment in joint venture that includes a foreign operation while retaining joint control, the relevant proportion of the cumulative 
amount is reclassified to profit or loss.

Foreign exchange gains and losses arising from a monetary item received from or payable to a foreign operation, the settlement of which is 
neither planned nor likely in the foreseeable future, are considered to form part of a net investment in a foreign operation and are recognised in 
other comprehensive income, and are presented within equity in the foreign currency translation reserve.

(c) Financial instruments
Non-derivative financial instruments comprise trade and other receivables, cash and cash equivalents, loans and borrowings, and trade and 
other payables.

(i) Non-derivative financial assets and financial liabilities – recognition and derecognition
The Group initially recognises loans and receivables and debt securities issued on the date that they are originated. All other financial assets and 
financial liabilities are recognised initially on the trade date at which the Group becomes a party to the contractual provisions of the instrument.

The Group derecognises a financial asset when the contractual rights to the cash flows from the asset expire, or it transfers the rights to receive 
the contractual cash flows on the financial asset in a transaction in which substantially all the risks and rewards of ownership of the financial 
asset are transferred. Any interest in transferred financial assets that is created or retained by the Group is recognised as a separate asset 
or liability.

The Group derecognises a financial liability when its contractual obligations are discharged or cancelled or expire.

Financial assets and liabilities are offset and the net amount presented in the statement of financial position when, and only when, the Group 
has a legal right to offset the amounts and intends either to settle on a net basis or to realise the asset and settle the liability simultaneously.

(ii) Non-derivative financial assets – measurement
The Group has the following non-derivative financial assets: loans and receivables.

Loans and receivables are financial assets with fixed or determinable payments that are not quoted in an active market. Such assets are 
recognised initially at fair value plus any directly attributable transaction costs. Subsequent to initial recognition loans and receivables are 
measured at amortised cost using the effective interest method, less any impairment losses.

Loans and receivables comprise trade and other receivables and cash and cash equivalents.

Cash and cash equivalents comprise cash balances and call deposits with original maturities of three months or less. Bank overdrafts that are 
repayable on demand and form an integral part of the Group’s cash management are included as a component of cash and cash equivalents 
for the purpose of the statement of cash flows.

(iii) Non-derivative financial liabilities – measurement
The Group has the following non-derivative financial liabilities: loans and borrowings, bank overdrafts, and trade and other payables.

Such financial liabilities are recognised initially at fair value less any directly attributable transaction costs. Subsequent to initial recognition, these 
financial liabilities are measured at amortised cost using the effective interest method.

(iv) Derivative financial instruments
The Group holds derivative financial instruments to hedge its interest rate and foreign currency risk exposures.

On initial designation of the hedge, the Group formally documents the relationship between the hedging instruments and hedged items, 
including the risk management objectives and strategy in undertaking the hedge transaction, together with the methods that will be used to 
assess the effectiveness of the hedging relationship. The Group makes an assessment, both at the inception of the hedge relationship as well 
as on an ongoing basis, whether the hedging instruments are expected to be “highly effective” in offsetting the changes in the fair value or cash 
flows of the respective hedged items during the period for which the hedge is designated, and whether the actual results of each hedge are 
within a range of 80-125 percent. For a cash flow hedge of a forecast transaction, the transaction should be highly probable to occur and should 
present an exposure to variations in cash flows that could ultimately affect reported net income.

Derivatives are recognised initially at fair value; attributable transaction costs are recognised in profit or loss when incurred. Subsequent to initial 
recognition, derivatives are measured at fair value, and changes therein are accounted for as described below.

65

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

35 Significant accounting policies continued
When a derivative is designated as the hedging instrument in a hedge of the variability in cash flows attributable to a particular risk associated 
with a recognised asset or liability or a highly probable forecast transaction that could affect profit or loss, the effective portion of changes in the 
fair value of the derivative is recognised in other comprehensive income and presented in the hedging reserve in equity. The amount recognised 
in other comprehensive income is removed and included in profit or loss in the same period as the hedged cash flows affect profit or loss under 
the same line item in the statement of profit and loss and other comprehensive income as the hedged item. Any ineffective portion of changes in 
the fair value of the derivative is recognised immediately in profit or loss.

If the hedging instrument no longer meets the criteria for hedge accounting, expires or is sold, terminated, exercised, or the designation is 
revoked, then hedge accounting is discontinued prospectively. The cumulative gain or loss previously recognised in other comprehensive 
income and presented in the hedging reserve in equity remains there until the forecast transaction affects profit or loss. If the forecast 
transaction is no longer expected to occur, then the balance in other comprehensive income is recognised immediately in profit or loss.

(d) Transactions with owners
(i) Ordinary shares/share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to issue of ordinary shares and share options are recognised as a 
deduction from equity, net of any tax effects.

(ii) Distributions to owners/contributions from owners
The dividends paid to the shareholders are recognised directly in equity once the decision on the payment takes place. The transfers of assets 
to the related parties (companies under the control of the Group’s ultimate shareholders) or other benefits to such related parties are recognised 
directly in equity as distributions to the shareholders.

(e) Property, plant and equipment
(i) Recognition and measurement
Items of property, plant and equipment, except for land, are measured at cost less accumulated depreciation and impairment losses. The cost 
of property, plant and equipment at 1 January 2005, the date of transition to IFRSs, was determined by reference to its fair value at that date.

Cost includes expenditure that is directly attributable to the acquisition of the asset. The cost of self-constructed assets includes the cost of 
materials and direct labour, any other costs directly attributable to bringing the asset to a working condition for their intended use, the costs of 
dismantling and removing the items and restoring the site on which they are located, and capitalised borrowing costs. Purchased software that 
is integral to the functionality of the related equipment is capitalised as part of that equipment.

Any gain or loss on disposal of an item of property, plant and equipment is determined by comparing the proceeds from disposal with the 
carrying amount of property, plant and equipment, and is recognised net within “other income” in profit or loss.

(ii) Subsequent costs
The cost of replacing part of an item of property, plant and equipment is recognised in the carrying amount of the item if it is probable that the 
future economic benefits embodied within the part will flow to the Group and its cost can be measured reliably. The carrying amount of the 
replaced part is derecognised. The costs of the day-to-day servicing of property, plant and equipment are recognised in profit or loss 
as incurred.

(iii) Depreciation
Items of property, plant and equipment are depreciated from the date that they are installed and are ready for use, or in respect of internally 
constructed assets, from the date that the asset is completed and ready for use. Depreciation is based on the cost of an asset less its residual 
value. Significant components of individual assets are assessed and if a component has a useful life that is different from the remainder of that 
asset, that component is depreciated separately.

Depreciation is recognised in profit or loss on a straight-line basis over the estimated useful lives of each part of an item of property, plant  
and equipment, since this most closely reflects the expected pattern of consumption of the future economic benefits embodied in the asset. 
Leased assets are depreciated over the shorter of the lease term and their useful lives unless it is reasonably certain that the Group will obtain 
ownership by the end of the lease term. Land is not depreciated.

The estimated useful lives of significant items of property, plant and equipment for the current and comparative periods are as follows:

 – Buildings 
 – Machinery and equipment, auxiliary facilities 
 – Motor vehicles 
 – Leasehold improvements 
 – Other fixed assets 

30 years;
2-20 years;
5-10 years;
over the term of underlying lease;
2-10 years.

Depreciation methods, useful lives and residual values are reviewed at each financial year end and adjusted if appropriate.

66

O’Key Group S.A. Annual Report & Accounts 2014 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

35 Significant accounting policies continued
(f) Investment property
Investment property is property held by the Group to earn rental income or for capital appreciation and which is not occupied by the Group.

Investment property, including investment property under construction, is initially recognised at cost, including transaction costs, and 
subsequently remeasured at fair value with any change therein recognised in profit or loss. If fair value of investment property under construction 
is not reliably determinable, the Group measures that investment property under construction at cost until either its fair value becomes reliably 
determinable or construction is completed (whichever is earlier).

Fair value of the Group’s investment property is determined by independent appraisers, who hold a recognised and relevant professional 
qualification and who have recent experience in valuation of property of similar location and category.

When the use of a property changes such that it is reclassified as property, plant and equipment, its fair value at the date of reclassification 
becomes its cost for subsequent accounting.

(g) Intangible assets
(i) Other intangible assets
Other intangible assets that are acquired by the Group have finite useful lives and are measured at cost less accumulated amortisation and 
accumulated impairment losses. Other intangible assets primarily include capitalised computer software, patents and licenses. Acquired 
computer software, licenses and patents are capitalised on the basis of the costs incurred to acquire and bring them to use.

(ii) Subsequent expenditure
Subsequent expenditure is capitalised only when it increases the future economic benefits embodied in the specific asset to which it relates.  
All other expenditure is recognised in the profit or loss as incurred.

(iii) Amortisation
Amortisation is based on the cost of the asset less its estimated residual value.

Amortisation is recognised in profit or loss on a straight-line basis over the estimated useful lives of intangible assets from the date that they are 
available for use since this most closely reflects the expected pattern of consumption of future economic benefits embodied in the asset. The 
estimated useful lives for the current and comparative periods are as follows:

 – lease rights  
 – software licenses  
 – other intangible assets 

5-10 years;
1-7 years;
1-5 years.

Amortisation methods, useful lives and residual values are reviewed at each financial year end and adjusted if appropriate.

(h) Leased assets
(i) Operating leases
Where the Group is a lessee in a lease which does not transfer substantially all the risks and rewards incidental to ownership from the lessor  
to the Group, the total lease payments, including those on expected termination, are charged to profit or loss on a straight-line basis over the 
period of the lease.

Where the Group is a lessee in a land lease, the initial cost of land lease is amortised using straight-line method over the period of lease being 
up to 51 years.

(ii) Finance leases
Leases in terms of which the Group assumes substantially all the risks and rewards of ownership are classified as finance leases. Upon initial 
recognition the leased asset is measured at an amount equal to the lower of its fair value and the present value of the minimum lease payments. 
Subsequent to initial recognition, the asset is accounted for in accordance with the accounting policy applicable to that asset.

Each lease payment is allocated between the liability and finance charges so as to achieve a constant rate on the finance balance outstanding. 
The corresponding rental obligations, net of future finance charges, are shown as other payables (long-term accounts payable for amounts due 
after 12 months from reporting date). The interest cost is charged to the profit or loss over the lease period using the effective interest method.

(i) Inventories
Inventories are measured at the lower of cost and net realisable value. The cost of inventories is based on the weighted moving average 
principle, and includes expenditure incurred in acquiring the inventories, production or conversion costs and other costs incurred in bringing 
them to their existing location and condition.

Net realisable value is the estimated selling price in the ordinary course of business, less the estimated costs of completion and 
selling expenses.

67

O’Key Group S.A. Annual Report & Accounts 2014 
 
 
 
Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

35 Significant accounting policies continued
(j) Impairment 
(i) Financial assets
A financial asset not carried at fair value through profit or loss is assessed at each reporting date to determine whether there is any objective 
evidence that it is impaired. A financial asset is impaired if objective evidence indicates that a loss event has occurred after the initial recognition 
of the asset, and that the loss event had a negative effect on the estimated future cash flows of that asset that can be estimated reliably.

Objective evidence that financial assets are impaired can include default or delinquency by a debtor, restructuring of an amount due to the 
Group on terms that the Group would not consider otherwise, indications that a debtor or issuer will enter bankruptcy, observable data 
indicating that there is measurable decrease in expected cash flows from a group of financial assets.

The Group considers evidence of impairment for receivables at both a specific asset and collective level. All individually significant receivables 
are assessed for specific impairment. All individually significant receivables found not to be specifically impaired are then collectively assessed 
for any impairment that has been incurred but not yet identified. Receivables that are not individually significant are collectively assessed for 
impairment by grouping together receivables with similar risk characteristics.

In assessing collective impairment the Group uses historical trends of the probability of default, timing of recoveries and the amount of loss 
incurred, adjusted for management’s judgement as to whether current economic and credit conditions are such that the actual losses are likely 
to be greater or less than suggested by historical trends.

An impairment loss in respect of a financial asset measured at amortised cost is calculated as the difference between its carrying amount,  
and the present value of the estimated future cash flows discounted at the asset’s original effective interest rate. Losses are recognised in  
profit or loss and reflected in an allowance account against receivables. Interest on the impaired asset continues to be recognised through the 
unwinding of the discount. When a subsequent event causes the amount of impairment loss to decrease, the decrease in impairment loss is 
reversed through profit or loss.

(ii) Non-financial assets
The carrying amounts of the Group’s non-financial assets, other than investment property, inventories and deferred tax assets are reviewed  
at each reporting date to determine whether there is any indication of impairment. If any such indication exists, then the asset’s recoverable 
amount is estimated.

The recoverable amount of an asset or cash-generating unit is the greater of its value in use and its fair value less costs to sell. In assessing 
value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset or cash-generating unit. For the purpose of impairment testing, 
assets that cannot be tested individually are grouped together into the smallest group of assets that generates cash inflows from continuing  
use that are largely independent of the cash inflows of other assets or groups of assets (the “cash-generating unit”).

An impairment loss is recognised if the carrying amount of an asset or its cash-generating unit exceeds its recoverable amount. Impairment 
losses are recognised in profit or loss. Impairment losses recognised in respect of cash-generating units are allocated to reduce the carrying 
amount of assets in the unit (group of units) on a pro rata basis.

Impairment losses recognised in prior periods are assessed at each reporting date for any indications that the loss has decreased or no longer 
exists. An impairment loss is reversed if there has been a change in the estimates used to determine the recoverable amount. An impairment 
loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount that would have been determined,  
net of depreciation or amortisation, if no impairment loss had been recognised.

(k) Employee benefits
(i) Defined contribution plans
A defined contribution plan is a post-employment benefit plan under which an entity pays fixed contributions into a separate entity and will have 
no legal or constructive obligation to pay further amounts. Obligations for contributions to defined contribution pension plans, including Russia’s 
State pension fund, are recognised as an employee benefit expense in profit or loss in the periods during which services are rendered by 
employees. Prepaid contributions are recognised as an asset to the extent that a cash refund or a reduction in future payments is available. 
Contributions to a defined contribution plan that are due more than 12 months after the end of the period in which the employees render the 
service are discounted to their present value.

(ii) Other long-term employee benefits
Other long-term employee benefits represent long-service bonuses. Long-term employee benefits are expensed evenly during the periods in 
which they are earned by employees.

(iii) Short-term employee benefits
Short-term employee benefit obligations are measured on an undiscounted basis and are expensed as the related service is provided.

A liability is recognised for the amount expected to be paid under short-term bonus if the Group has a present legal or constructive obligation to 
pay this amount as a result of past service provided by the employee, and the obligation can be estimated reliably.

68

O’Key Group S.A. Annual Report & Accounts 2014 
Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

35 Significant accounting policies continued
(iv) Cash-settled share-based payment transactions
The fair value of the amount payable to employees in respect of cash-settled share-based payment transactions is recognised as an employee 
expense in profit and loss with a corresponding increase in liabilities, over the period that the employees become unconditionally entitled to 
payment. The liability is remeasured at each reporting date and at settlement date. Any changes of the fair value of the liability are recognised  
as personnel expenses in profit or loss.

(l) Provisions
A provision is recognised if, as a result of a past event, the Group has a present legal or constructive obligation that can be estimated reliably, 
and it is probable that an outflow of economic benefits will be required to settle the obligation. Provisions are determined by discounting the 
expected future cash flows at a pre-tax rate that reflects current market assessments of the time value of money and the risks specific to the 
liability. The unwinding of the discount is recognised as finance cost.

(m) Revenue
Revenue is measured at the fair value of the consideration received or receivable, net of VAT, returns and discounts.

(i) Goods sold
Revenues from sales of goods are recognised at the point of transfer of risks and rewards of ownership of the goods, for retail trade it is 
normally at the cash register.

(ii) Services 
Revenue from services rendered is recognised in profit or loss when the services are rendered, by reference to stage of completion of the 
specific transaction assessed on the basis of the actual service provided as a proportion of the total services to be provided.

Rental income from investment property is recognised in profit or loss on a straight-line basis over the term of the lease. When assets are leased 
out under an operating lease, the lease payments receivable are recognised as rental income on a straight-line basis over the lease term. Lease 
incentives granted are recognised as an integral part of the total rental income.

(n) Cost of sales
Cost of sales include the purchase price of the goods sold and other costs incurred in bringing the inventories to the location and condition 
ready for sale. These costs include costs of purchasing, packaging and transporting of goods to the extent that it relates to bringing the 
inventories to the location and condition ready for sale.

The Group receives various types of bonuses from suppliers of inventories, primarily in the form of volume discounts and slotting fees.  
These bonuses are recorded as reduction of cost of sales as the related inventory is sold.

Losses from inventory shortages are recognised in cost of sales.

(o) Finance income and costs
Finance income comprises interest income on issued loans and bank deposits. Interest income is recognised as it accrues in profit or loss, 
using the effective interest method.

Finance costs comprise interest expense on borrowings and unwinding of the discount on provisions. Borrowing costs that are not directly 
attributable to the acquisition, construction or production of a qualifying asset are recognised in profit or loss using the effective interest method.

Foreign currency gains and losses are reported on a net basis.

(p) Income tax
Income taxes have been provided in the consolidated financial statements in accordance with Russian legislation, as well as Luxembourg, BVI 
and Cyprus legislation for corresponding companies of the Group. Income tax expense comprises current and deferred tax. Current tax and 
deferred tax are recognised in profit or loss except to the extent that it relates to a business combination, or items recognised directly in equity 
or in other comprehensive income.

Current tax is the expected tax payable or receivable on the taxable income or loss for the year, using tax rates enacted or substantively 
enacted at the reporting date, and any adjustment to tax payable in respect of previous years.

Deferred tax is recognised in respect of temporary differences between the carrying amounts of assets and liabilities for financial reporting 
purposes and the amounts used for taxation purposes. Deferred tax is not recognised for the following temporary differences: the initial 
recognition of assets or liabilities in a transaction that is not a business combination and that affects neither accounting nor taxable profit or  
loss, and differences relating to investments in subsidiaries and joint arrangements to the extent that it is probable that they will not reverse in 
the foreseeable future. A deferred tax asset is recognised for unused tax losses, unused tax credits and deductible temporary differences, to 
the extent that it is probable that future taxable profits will be available against which they can be used. Deferred tax assets are reviewed at  
each reporting date and are reduced to the extent that it is no longer probable that the related tax benefit will be realised.

The measurement of deferred tax reflects the tax consequences that would follow the manner in which the Group expects, at the end of the 
reporting period, to recover or settle the carrying amount of its assets and liabilities.

69

O’Key Group S.A. Annual Report & Accounts 2014Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2014

35 Significant accounting policies continued
Deferred tax is measured at the tax rates that are expected to be applied to the temporary differences when they reverse, based on the laws 
that have been enacted or substantively enacted by the reporting date. Deferred tax assets and liabilities are offset if there is a legally 
enforceable right to offset current tax assets and liabilities, and they relate to income taxes levied by the same tax authority on the same taxable 
entity, or on different tax entities, but they intend to settle current tax liabilities and assets on a net basis or their tax assets and liabilities will be 
realised simultaneously.

In accordance with the tax legislation of the Russian Federation, tax losses and current tax assets of a company in the Group may not be set off 
against taxable profits and current tax liabilities of other Group companies.

In determining the amount of current and deferred tax the Group takes into account the impact of uncertain tax positions and whether 
additional taxes, penalties and late-payment interest may be due. The Group believes that its accruals for tax liabilities are adequate for all open 
tax years based on its assessment of many factors, including interpretations of tax law and prior experience. This assessment relies on 
estimates and assumptions and may involve a series of judgments about future events. New information may become available that causes the 
Group to change its judgment regarding the adequacy of existing tax liabilities; such changes to tax liabilities will impact the tax expense in the 
period that such a determination is made.

(q) Earnings per share
The Group presents basic and diluted earnings per share (“EPS”) data for its ordinary shares. Basic EPS is calculated by dividing the profit or 
loss attributable to ordinary shareholders of the Company by the weighted average number of ordinary shares outstanding during the period, 
adjusted for own shares held. Diluted EPS is determined by adjusting the profit or loss attributable to ordinary shareholders and the weighted 
average number of ordinary shares outstanding, adjusted for own shares held, for the effects of all dilutive potential ordinary shares.

(r) Segment reporting
An operating segment is a component of the Group that engages in business activities from which it may earn revenues and incur expenses, 
including revenues and expenses that relate to transactions with any of the Group’s other components. All operating segments’ operating 
results are reviewed regularly by the Group’s CEO to make decisions about resources to be allocated to the segment and assess its 
performance, and for which discrete financial information is available.

(s) Value added tax
Input VAT is generally reclaimable against sales VAT when the right of ownership on purchased goods is transferred to the Group or when the 
services are rendered to the Group. The tax authorities permit the settlement of VAT on a net basis. VAT related to sales and purchases which 
have not been settled at the balance sheet date (VAT deferred) is recognised in the statement of financial position on a gross basis and 
disclosed separately as an asset and liability.

(t) Presentation of the statement of cash flows
The Group reports cash flows from operating activities using direct method. Cash flows from payment of VAT to suppliers and recovery of input 
VAT are presented either in operating or investing activities depending on nature of payments to suppliers.

(u) Guarantees
The Group considers that financial guarantee contracts entered into by the Group to guarantee the indebtedness of other parties are insurance 
arrangements, and accounts for them as such. In this respect, the Group treats the guarantee contract as a contingent liability until such time as 
it becomes probable that the Group will be required to make a payment under the guarantee.

(v) New Standards and Interpretations not yet adopted
A number of new Standards, amendments to Standards and Interpretations are not yet effective as at 31 December 2014, and have not been 
applied in preparing these consolidated financial statements. Of these pronouncements, potentially the following will have an impact on the 
Group’s operations. The Group plans to adopt these pronouncements when they become effective.

 – IFRS 9 Financial Instruments, published in July 2014, replaces the existing guidance in IAS 39 Financial Instruments: Recognition and 

Measurement. IFRS 9 includes revised guidance on the classification and measurement of financial instruments, including a new expected 
credit loss model for calculating impairment on financial assets, and the new general hedge accounting requirements. It also carries forward 
the guidance on recognition and derecognition of financial instruments from IAS 39.

The Group does not intend to adopt this standard early as it is not yet endorsed by the European Union.

 – IFRS 15 Revenue from Contracts with Customers establishes a comprehensive framework for determining whether, how much and when 
revenue is recognised. It replaces existing revenue recognition guidance, including IAS 18 Revenue, IAS 11 Construction Contracts and 
IFRIC 13 Customer Loyalty Programmes. The core principle of the new standard is that an entity recognises revenue to depict the transfer of 
promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange 
for those goods or services. The new standard results in enhanced disclosures about revenue, provides guidance for transactions that were 
not previously addressed comprehensively and improves guidance for multiple-element arrangements.

The Group does not intend to adopt this standard early as it is not yet endorsed by the European Union.

The Group has not analysed the likely impact of the new Standards on its financial position or performance.

70

O’Key Group S.A. Annual Report & Accounts 2014 
 
 
Covering Analysts

Andrei Nikitin
Alfa-Bank
www.alfabank.com

Viktor Dima
BAML
www.bankofamerica.com

Boris Vilidnitsky
Barclays
www.barcap.com

Marat Ibragimov
BCS
www.bcsprime.com

Brady Martin
Citi Bank
www.citibank.com

Victoria Petrova
Credit Suisse
www.creditsuisse.com

Natalia Smirnova
Deutsche Bank
www.db.com

Vasily Koposov
Energocapital Brokerage
www.energocapital.com

Craig Sterling
EVA Dimensions
www.evadimensions.com

Vitaly Baikin
Gazprombank
www.gazprombank.ru

Anton Farlenkov
Goldman Sachs
www.gs.com

Dmytro Konovalov
HSBC
www.hsbcnet.com

Roman Grinchenko
Investcafe LLC
www.investcafe.ru

Elena V Jouronova
JPMorgan
www.jpmorgan.com

Nicholas Ashworth
Morgan Stanley
www.morganstanley.com

Mikhail Terentiev
Otkritie Capital
www.otkritie.com

Natalia Kolupaeva
Raiffeisen Centrobank AG
www.raiffeisen.ru

David Ferguson
Renaissance Capital
www.rencap.com

Team Coverage
Rye Man & Gor Securities
www.rmg.ru

Mikhail Krasnoperov
Sberbank CIB
www.sberbank-cib.ru

Svetlana Sukhanova
UBS
www.ubs.com

Maria Kolbina
VTB Capital
www.vtbcapital.com

O’Key Group S.A.
Annual Report 2014

Marina Kagan
Head of Corporate Relations
+7 495 663 66 77, ext. 152
e-mail: ir@okmarket.ru

Gennadiy Babenko
IR Manager
+7 495 663 66 77, ext. 285
e-mail: gennadiy.babenko@okmarket.ru