Quarterlytics / Grocery Stores / O'Key Group SA

O'Key Group SA

okey · LSE
Claim this profile
Ticker okey
Exchange LSE
Sector
Industry Grocery Stores
Employees 10,000+
← All annual reports
FY2021 Annual Report · O'Key Group SA
Sign in to download
Loading PDF…
ANNUAL 
REPORT 
2021

Content

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

4 

5 

About the Report

18 

Sustainable development 

Disclaimer

18 

Sustainability approach

6  About the Сompany

6 

6 

7 

8 

Our vision

Our mission

Our values

Overview

10  Our geography

12 

Key events 2021

20 

Our employees

22 

Environmental  
responsibility

24 

Our communities

26 

Preventing 
corruption

28  Operational Review

28  O’KEY hypermarket format

32 

Private labels 

14  Strategic Report 

34 

Own production

14  Delivering on our long-term 

36 

Quality and safety

strategy

16 

Business model

38  DA! discounter format

44  Financial Review 

44 

FY 2021 financial highlights

48  Corporate Governance

48  Corporate governance 

system

50 

General Meeting  
of Shareholders

52 

Board of Directors

55 

58 

Committees of 
the Board of Directors

Executive  
management

68  Management 
and Directors 
Responsibility 
Statement

70  Financial Statements

70 

Independent Auditor’s 
Report

76  Consolidated Financial 
Statements for the year 
ended 31 December 2021

124  Glossary

126  Abbreviations

60  Risk management

127  Contacts

64 

Information   
for Shareholders  
and Investors

2

3

Annual Report 2021Delivering great customer serviceAbout the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

About the Report

Disclaimer

The Annual Report for 2021 (“the Report”) has been prepared by O’KEY 

Group S.A. (“O’KEY Group”, the ”Group”, or “the Company”).

This Report discloses information on the implementation of the Group’s strategy in 2021, presents 

The current geopolitical situation and market volatility, attributable to the global economic 

the Group’s operating and financial results and describes the Group’s corporate governance 

environment, currency and stock markets, as well as substantial currency exchange fluctuations 

framework and corporate social responsibility activities. The Report has been prepared based on 

are likely affecting companies across all the sectors of the economy. We certainly monitor  

consolidated IFRS financial statements for 2021. 

the possible impact of the evolving macroeconomic conditions and changes in the retail market 

The annual report should be read as an equivalent of the Directors’ report prepared as required by 

Luxembourg regulatory requirements except for Information for Shareholders and Investors section.

on the O’KEY Group’s financial and operational results for the mid-term and beyond.

However, we see that the grocery retail is one of the most sustainable sectors of the economy 

and will always be in demand by customers. Moreover, we believe that the Group’s effective 

The Report has been prepared based on the information available  to the Group as at the time 

business model, which is based on two complementary retail formats and a strong online platform 

when this Report was prepared, including information obtained from third parties. The Company 

covering all customer needs and segments, is solidly positioned in the market and ensures 

reasonably believes that this information is complete and accurate as at the publication date of this 

a significant hedge against macroeconomic volatility. 

Report; however, it does not make any representation or warranty that this information will not be 

We are also well set to address the possible changes in supply chain as approximately 80% 

updated, revised, or otherwise amended in the future.

of our procurement comes from local suppliers and producers. Our active development of own 

This Report includes estimates or forward-looking statements related to operating, financial, 

economic, social and other measures that can be used to assess the performance of O’KEY Group 

S.A. The Company does not make any representation or warranty that the results anticipated 

by such forward-looking statements will be achieved. The Company shall not be liable to any 

individual or legal entity for any loss or damage which may arise from their reliance on such 

forward-looking statements.

FURTHER INFORMATION

Further information regarding O’KEY Group’s strategy, businesses and performance, approach to governance and risk 
management can be found at our corporate website www.okeygroup.lu.

An archive of annual and strategic reports as well as a full suite of additional information materials is available  
at www.okeygroup.lu.

4

5

brands, long-time fruitful cooperation with a substantial number of innovative, sophisticated  

and fast-growing farms and producers, engagement into regional and national quality initiatives 

and programmes to support local producers enables us to weather all market headwinds 

and uncertainties. 

Thus, O’KEY Group with its well-established corporate governance and management system

is solidly positioned in the market and is perfectly set to resist macroeconomic turbulence 

and market volatility and serve the interests of its stakeholders.

Annual Report 2021Delivering great customer serviceAbout the Сompany

O’KEY Group is one of the leading Russian food retailers. Since the opening 

of our first hypermarket in St. Petersburg in 2002, we have continued to strive 

for excellence.

O’KEY Group develops two clearly positioned and complementary retail formats: 

O’KEY hypermarkets and DA! discounters. The Company also operates 

a fast-growing e-commerce platform for O’KEY hypermarkets. This well-balanced 

combination of formats allows us to meet different customer needs and purchasing 

Innovativeness

models in all regions of presence and in all sales channels.  

Our vision

The new hypermarket for the new era

The best value for money discounter 

Our mission

We strive for excellence

We offer fresh and high-quality products to each family

We provide a simple and easy shopping experience

We aim to create an effective working environment

We take our social responsibility seriously and act accordingly

6

7

About the Company
About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

Outstanding
results

Our 
values

Impeccable
service

Effective
team

Atmosphere
of professionalism

Annual Report 2021Delivering great customer service 
About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

Overview

FINANCIAL & OPERATIONAL HIGHLIGHTS

Figures

Group net retail revenue, RUB bn

O’KEY net retail revenue, RUB bn

DA! net retail revenue, RUB bn

Group LFL net retail revenue

O’KEY LFL net retail revenue

DA! LFL net retail revenue

Total selling space, k m2

O’KEY selling space, k m2

DA! selling space, k m2

Total revenue, RUB bn

OKEY revenue, RUB bn

DA! revenue, RUB bn

Group EBITDA, RUB bn

OKEY EBITDA, RUB bn

DA! EBITDA, RUB bn

2019

163.1

145.3

17.9

+0.9%

(0.4%)

+14.9%

598.3

529.1

69.3

165.1

147.1

17.9

2019

14.1

14.3

-0.2

2020

172.7

146.8

26.0

+5.4%

+2.5%

+27.8%

599.5

519.4

80.2

174.3

148.3

26.0

2020

14.8

14.0

0.8

2021

185.2

150.4

34.8

+3.7%

1.4%

16.3%

625.6

522.7

102.9

187.1

152.3

34.8

2021

15.5

13.8

1.7

2020/2021, %

7.2%

2.5%

34.3%

4.4%

0.6%

28.5%

7.3%

2.6%

34.0%

2021/2020, %

4.5%

-1.5%

112.4%

8

9

Annual Report 2021Delivering great customer service 
About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

Our geography

100% online coverage in cities of presence

DISTRIBUTION CENTRES (DC)

O’KEY online delivery

Online delivery via partners

O’KEY hypermarket

DA! discounter

O’KEY distribution centre

DA! distribution centre

8

Tver region

9

Kaluga
region

14 21

Moscow

94

Moscow
region

7

Ryazan
region

13

Tula region

1

Lipetsk

2

Voronezh

24

Saint-Petersburg

1

Murmansk

NORTH-WEST FD

1

Syktyvkar

CENTRAL FD

3

Nizhny
Novgorod

VOLGA FD

2

Surgut

URAL FD

SIBERIA FD

4

Krasnodar

3

2

1

Saratov

Togliatti

3

3

Tyumen

1

Ivanovo

Sochi

1

Rostov-on-Don

2

Astrakhan

SOUTH FD

1

Ufa

Orenburg

3

Ekaterinburg

1

Omsk

2

Novosibirsk

2

Krasnoyarsk

1

Irkutsk

230  

Total stores

78  

Hypermarkets

152  

Discounters

5  

Total DCs

4  

Hypermarkets

61% 
Centralisation 
rate

1  

Discounter

100% 
Centralisation 
rate

O’KEY GROUP RETAIL SPACE IN 2021 (K M2)

Hypermarkets

Discounter stores

Total

North-West

184.0

-

184.0

East

114.8

-

114.8

South

Central

86.4

-

86.4

137.4

102.9

240.3

Total

522.7

102.9

625.6

NUMBER OF STORES

O’KEY

DA!

17
2007

23
2008

28
2009

35
2010

42
2011

52
2012

60
2013

69
2014

152

100

118

67

82

54

74
2016

78
2017

78
2018

78
2019

77

78

2020

2021

35

71
2015

10

11

Annual Report 2021Delivering great customer service 
 
About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

Key events 2021

October 2021: O`KEY won in the 
nomination category “Retail business. 
Hypermarkets” of the award “Quality  
of service and customers rights”.

November 2021: O`KEY opened  
a second new concept hypermarket 
in Moscow, which replaced a former 
Karusel hypermarket at a site that the 
Company acquired from X5 Group in 
June 2021.

November 2021: O`KEY rolled out  
a new concept for two hypermarkets  
in St. Petersburg.

EVENTS 
AFTER 2021

February 2022: The Group announced 
it had entered into agreement with 
X5 Group to acquire and lease four 
Karusel hypermarkets  
in the Moscow metropolitan area.

March 2021: O`KEY released a new omnichannel mobile 
web app fully aligned around the One Retail concept.

March 2021: O`KEY introduced new eco-friendly 
biodegradable packaging in its stores, which fully 
decomposes within one year.

April 2021: O`KEY launched a mutual project with 
Autonomous Non-commercial Organization Russian Quality 
System (Roskachestvo) devoted to Russian wine tasting.

May 2021: O`KEY became a partner of the Annual City Sport 
Festival ZSD fest in St. Petersburg.

June 2021: O`KEY made key appointments to the 
management team: a new Chief Operating Officer  
and a new Chief Commercial Officer assumed their positions.

June 2021: O`KEY solidified its presence in Russia’s Central 
Federal District by acquiring a Karusel hypermarket  
in Moscow from X5 Retail Group.

July 2021: Expert RA affirmed a credit rating of ‘ruA-’  
for O`KEY LLC, the main operating subsidiary  
of O`KEY Group S.A.

July 2021: O’KEY became a winner of Retail Week Awards  
in nomination “Best practices in wine category”.

October 2021: O`KEY deployed SAP EWM (Extended 
Warehouse Management) and the SAP HANA (High-
performance Analytic Appliance) in-memory database  
to automate its distribution centres.

12

13

Annual Report 2021Delivering great customer serviceStrategic Report 

Delivering  
on our long-term 
strategy

O’KEY Group’s operational activity 

is based on two shopping formats, 

hypermarkets and discounters, 

and a strong e-commerce platform 

with an omnichannel approach. 

The strategic priorities depend on 

the format, however all formats are 

focused on building an appealing 

value proposition and providing our 

customers with the best quality 

goods and superior service.

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

O’KEY hypermarkets

DA! discounters

E-commerce

•  Growth and expansion across 

•  Further development of the 

the Central Federal District and 
the surrounding regions

•  Developing DA! discounters  

as a key growth driver for the 
Group’s top- and bottom-line 
by steadily transforming and 
adapting its assortment  
to the different consumer 
demands

omnichannel approach, which 
enables increasing sales volumes 
by covering all customer 
segments and needs

•  Developing partnership with 

specialised delivery operators  
to seek for operational efficiencies

Business development:

•  New concept stores aim to offer 
the most convenient and up-to-
date shopping experience along 
with a well-balanced product range 
with focus on fresh and ultra-fresh 
categories

•  Continue the format development 
keeping up with the latest market 
trends

•  Look for the best opportunities  

to grow business: developing new 
enhanced hypermarkets; implement 
the latest technologies and 
solutions in retail, supply  
and logistics; extend network in key 
regions and optimise store portfolio

Deliver the best value proposition:

•  Increase operational efficiency

•  Focus on the “every day low 

•  Increase the share of private label 
products and own products in total 
sales

price” concept

•  Offer the most competitive 

•  Integrate IT-solutions with 
partners to unlock further 
operational and cost efficiency 

pricing on the market without 
compromising quality

•  Improve the productivity  
of e-commerce operations

•  Taking the lead in developing 

PLs portfolio for the whole Group

14

15

Benefit from synergies between the formats:

•  Develop synergies with the 
discounter business in joint 
procurement and direct import of 
fresh products, as well as profiting 
from the private label expertise

•  Develop synergies with 

e-commerce by using an 
omnichannel approach. Benefit 
from increased number of orders 
placed through the website and the 
mobile app

•  Benefit from synergies with 

•  More efficient business 

O’KEY hypermarkets by using 
their purchasing power when 
forming branded assortments

organisation and logistics  
with O’KEY hypermarkets  
serving as pick-up points  
and an omnichannel delivery 
platform for online orders

Annual Report 2021Delivering great customer serviceBusiness model

O’KEY Group has developed a unique business model based on two clearly 

positioned and complementary retail formats (hypermarkets and discounters) 

and a fast-growing e-commerce platform with an omnichannel approach. 

Such a combination of formats enables us to fulfil the needs of different 

customer segments and to keep up to date with the most recent trends. 

Within the Group, all formats are integral parts of the business model. 

Therefore, such a business approach proved its efficiency and is fundamental 

for our future success.

We strive to develop and profit from synergies between the segments:
•  O’KEY hypermarkets gain access to DA!’s private label expertise and its system for procurement and 

direct imports of fresh products; 

•  DA! discounters leverage O’KEY’s advantages when purchasing branded assortment, and obtaining 

price advantages by purchasing additional volumes in private labels; 

•  O’KEY hypermarkets serve as pick-up points for online orders, which helps to maximise the efficiency 

of the delivery model and reduce logistics costs.

O’KEY hypermarkets

DA! discounters

E-commerce platform

16

17

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

•  One of the leaders in its segment 

•  A discount model unique for the 

with 20 years expertise in the market 
enhanced by the innovative store 
concept

Russian market and based on world 
leading practices, adapted for local 
consumers

•  Strong base for e-commerce growth

•  Main driver of growth for the Group

•  High growth potential segment 
adhering to a profitable growth 
strategy driven by changes  
in consumer behaviour

One of the retail market leaders in 
St. Petersburg, a strong presence in 
major Russian cities

The discount concept with 
a premium appeal

New hypermarket concept is being 
implemented to lead market trends

Fast-growing chain of stores in the 
most convenient locations offering 
high-quality products at the most 
attractive prices

Strong expertise in fresh supply and 
own brands production

Focus on centralisation and cost 
efficiency

Developing e-grocery since 2015

Among the top 10 grocery retailers 
in online in Russia

A modern omnichannel mobile 
application

•  A balanced range of goods with 
focus on fresh and ultra-fresh
•  Reduced number of non-food 

products

•  Superior customer service
•  Modern shopping environment 

•  Exceptional private label expertise 
(own brands account for c. 50% of 
the assortment) 

•  Every day low price policy, which is 
largely supported by own brands, 
offers 20-30% cost saving to our 
customers

•  Comfortable and reasonably 
spacious layouts and interiors

•  Online orders are fulfilled by the 

closest hypermarkets in Moscow and 
St. Petersburg and in partnership 
with delivery operators in all cities of 
operation

•  Omnichannel approach: unified 

bonus system and product range, 
delivery or pick-up option
•  Award-winning website and  

a modern mobile app

Present in 23 cities in 6 

federal districts of Russia

Present in 6 regions of Central 

Federal District of Russia

100% coverage in all 

regions of presence

30 k SKUs

~3.2 k SKUs

>30 k available SKUs

KEY RESULTS AND PERSPECTIVES:

Hypermarkets reformatting is aimed 
at further strengthening their market 
position and supporting long-term 
LFL growth

+34.3% YoY

net retail revenue growth in 2021

+93.7%  
YoY total online sales growth
in 2021

152 (+34 stores net)

in 2021 

446 k active customers 

(+62% YoY) in 2021

DA! will remain the key  
growth driver for the Group’s  
top- and bottom-line

Online sales reached 3.1% 

of O’KEY retail revenue in 2021

Annual Report 2021Delivering great customer service 
 
 
Sustainable 
development 

Sustainability approach

O’KEY Group is a business of people. Our sustainability 
approach ensures we are serving customers in a way that’s 
good for our colleagues, customers, communities, and the 
planet too. By engaging with our customers, we create 
value for stakeholders. Every day more than 20 thousand 
employees and hundreds of suppliers across Russia work  
to serve millions of customers1.

We understand the importance of a socially responsible 
business, so we strive to develop tailored approaches, 
implement international principles of transparency and 
support for local communities, and comply with labour 
relations and environmental safety standards.

1. 

According to O’KEY Group’s internal data. 

O’KEY Group has a presence in various regions of Russia 
and our wide range of stakeholders includes customers, 
employees, shareholders and investors, suppliers,  
and representatives of local communities. We regularly 
develop mechanisms for interaction with representatives 
of regulatory and government authorities, the media, and 
NGOs. We believe that supporting partnerships ensures 
continuous progress and contributes to the development 
of our business as a whole. Our core purposes are directly 
integrated in our approach towards the sustainable 
development. 

18

19

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

BENEFITS FOR OUR KEY STAKEHOLDERS:

INVESTORS AND 
SHAREHOLDERS
For shareholders, our business model provides steady, 
profitable growth. We believe we can continue to add value 
by maintaining our focus on shareholder value, loyalty and 
customer convenience, underpinned by rigorous capital 
discipline. O’KEY Group is listed on the London Stock 
Exchange since 2010. Additionally, O’KEY Group’s global 
depositary receipts (GDRs) are accessible to a wider range 
of investors on Moscow Exchange since December 2020. 
The Group has a long-established practice of regularly 
returning cash to shareholders.

SUPPLIERS

O’KEY Group with local suppliers: more than 80% of our 
suppliers’ production is located in Russia. It enables us  
to keep the necessary products in stock. We support 
innovative manufacturers and local enterprises in all regions 
of our footprint. The Group participates in several regional 
and national quality initiatives, in particular in the South 
and Central regions of Russia. We are applying a unified 
method of processing and approving direct imports supplies, 
new terms and conditions of collaboration with the State 
Veterinary Authority, which resulted in substantial 
cost savings.

CUSTOMERS AND 
LOCAL COMMUNITIES

For many years we have been supplying 
a balanced assortment and offering our 
customers products of excellent quality  
at the best price by means of our own brands. 
O’KEY implemented a quality benchmarking 
procedure for all supplied products by using a risk 
oriented approach and consumer comparison of the whole 
product range. O’KEY provides help to local communities 
in the regions where we are present in the form of financial 
support for people who find themselves in a difficult life 
situation, through partnerships with foundations and 
nonprofit organisations and food aid. Our business model 
allows us to offer our customers products at the best prices. 
As our business continues to grow, we reinvest in our 
competitiveness and continue to improve our offerings. 

As a socially responsible company, we strive to help 
vulnerable groups of people, as well as raise consumer 
awareness and draw their attention to the importance  
of caring for those people who need help most. We provide 
charitable assistance for children with disabilities, organise 
campaigns to collect products for low-income population 
segments, provide financial support and donation boxes  
for treatment of diseases, etc.

O’KEY is focused on mutually beneficial 
collaboration with local suppliers and 

producers. This partnership enables us  
to provide our customers with an extended 
product range in the most important product 
categories, such as poultry meat, dairy 
products, sausages, bakery goods and 
confectionary. Our product assortment  
is also enhanced with local products, which 
are unique in terms of quality and organoleptic 
properties. Our activities encompass specialised 

trading and purchasing sessions in all cities of our 

presence, which enables us to establish direct dialogue 

and interaction with our potential suppliers. We are very 
careful in choosing out constant suppliers: our main criteria 
are a high quality of production capacities and  
a well-adjusted quality control system, as well  
as the highest quality characteristics of the products.

EMPLOYEES

The experience and expertise of our employees form key 
components of our business model, from customer service 
to our service culture. We want every employee in our 
business to understand the role they play in providing a high 
level of in-store service to internal and external customers 
every day. We are focused on personal and professional 
growth of our employees.

Annual Report 2021Delivering great customer serviceOur employees

Creating value for our employees is core to O’KEY Group, since they are 

the key asset that drives the Company’s fast-paced and effective growth. 

Shaping and developing human capital is part and parcel of the Group’s 

strategic development and long-lasting success. O’KEY’s HR Policy  

is focused on the continuous improvement of its HR processes and services, 

including onboarding, training and development, and professional recognition 

of the Group’s specialists.

20

21

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

KEY INDICATORS

In 2021, the average number of Company employees amounted to 20,434 people. 17,116 of these were employees of O’KEY, 
and 3,318 were employees of DA! discounter business. The staff turnover ratio in our hypermarkets totaled 21%.

AVERAGE NUMBER  
OF EMPLOYEES, PEOPLE

BREAKDOWN OF STAFF 
BY GENDER, %

BREAKDOWN OF STAFF 
BY AGE, %

3,318

17,116

29

71

DA!
O’KEY

O’KEY
DA!

female

male

9
(18–25)

11
(56+)

27
(46–55)

22
(26–35)

31
(36–45)

According to O’KEY Group’s internal data.

CORPORATE CULTURE

O’KEY values

Effective
team

Outstanding
results

Professional
environment

Excellent
service

Innovation

Just as in 2020, support of O’KEY’s professional environment, 
recognition of contributions and best employees, traditions 
and service for our customers as well as provision  
of information to employees on necessary protective  
and preventive measures against COVID-19 remained  
the key focuses in shaping our corporate culture.

We continued to develop the “100% Professional” skills 
competition for various occupations, which was launched 
in 2018. In 2021, for the first time, it covered e-commerce 
employees, namely, pickers, and team competitions were 
organised for all pick points. To ensure employee safety 
amidst the COVID-19 pandemic, much of the competition 
was held online.

2018

2019

2020

2021

3 professions

4 professions

7 professions

6 professions

•  cashier
•  baker
•  cook

•  cashier
•  salesperson
•  baker
•  cook

•  cashier
•  salesperson
•  baker
•  cook
•  meat scaler

•  seafood 

department 
employee

•  baker- 

confectioner

•  cashier
•  counter salesperson
•  cook
•  seafood department employee
•  baker
•  picker

12 winners

16 winners

401 winners

567 winners

Annual Report 2021Delivering great customer serviceAbout the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

Environmental  
responsibility

Environmental awareness is growing among our clients, the retail field  

is affected by changes in environmental legislation and by ESG-based 

investor valuations. In this regard, environmental responsibility has become  

a necessity for a sustainable position in the market. O’KEY Group  

is committed to a responsible attitude to resources and minimises  

its carbon footprint by implementing different measures.

22

23

Annual Report 2021Delivering great customer serviceOur communities

O’KEY provides assistance to vulnerable groups of people in its areas  

of operation. Among them are low-income families, single mothers, large 

families who find themselves in a difficult life situation, elderly people 

who need help, as well as children with disabilities. In 2021 we aided 

both independently and in partnership. For this purpose, we developed 

partnerships with different stakeholders, such as nonprofit organisations, 

volunteers and charitable foundations that distribute funds and food  

to people in need.

Priorities of O’KEY charity 
programmes

Major charity partners in 2021

Directions of help

•  Help people in difficult life situations
•  Help children with disabilities
•  Help veterans of the Great Patriotic war
•  Support children’s artistic endeavours

•  AdVita
•  Rusfond
•  Step forward festival
•  Local charity foundations

•  Financial support
•  Partnerships with foundations and 
nonprofit organisations to place 
fundraising opportunities and 
groceries in stores

•  Food aid

24

25

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

40

donation boxes 
placed in 
hypermarkets

Over
RUB 
2 
mln 
raised through 
donation boxes 
in 2021

RUB 

14.5 
mln 
raised since 
2016

RUB 
34 
mln 
raised since 
2017

95 

children 
received 
treatment since 
2017

CHILD SUPPORT

Helping children is one of the priority 
areas of support for O’KEY Group. 
Following our priority goal we are 
aiming to stimulate the creative 
potential of children with disabilities.

In 2021, we provided charitable 
assistance to the Step Forward 
International Art Festival for such 
children. The festival is a sustainable 
platform for revealing the creative 
potential of children with disabilities. 
Academic symphony orchestras, 
conductors and famous artists took 
part in the concert programmes along 
with such children. O’KEY donated  
RUB 1.5 mln to support this festival,  
so that children could fulfil their 
potential, discover confidence and 
make a coveted dream come true.

VETERANS 
SUPPORT

O’KEY has been supporting veterans 
of the Great Patriotic War since 2002, 
holding an annual campaign to support 
those who helped to achieve freedom 
and peace for the country.

For many years, we have been helping 
veterans of the Great Patriotic War  
in all regions of our presence.  
On the eve of the great holiday, 
we provide veterans of the Great 
Patriotic War with gift cards for making 
purchases in our stores. In 2021, we 
provided about 4,000 veterans with 
such gifts.

SUPPORTING VULNERABLE 
GROUPS

As a socially responsible company, we strive to help 
vulnerable groups of people, as well as raise consumer 
awareness and draw their attention to the importance  
of caring for those people who need help most. We donated 
RUB 5.3 mln to charity in 2021.

The growth rate of inflation and the unstable economic 
situation associated with the pandemic had a negative 
impact on many social groups of people. Together with our 
customers and charitable foundations, O’KEY hypermarkets 
organised campaigns to collect products for low-income 
population segments, for example, large families with 
extremely low incomes, children lacking basic food, people 
who are forced to choose between buying food and 
medicine, the elderly and the disabled.

In the regions of the country, we held several Basket  
of Kindness campaigns, aiming at helping people in need. 
The Basket of Kindness campaign is organised by a Russian 
charity organisation Foodbank Rus, providing direct access 
to local communities and serving as an example of transpar-
ent and effective social work.

SUPPORT WITH TREATMENT

O’KEY Group strives to provide financial support in the 
treatment of diseases. One of the long-standing committed 
charity partners of O’KEY Group is AdVita, a St. Petersburg-
based charity fund, specialised in helping children and adults 
suffering from cancer. Since 2016 in our hypermarkets 
in St. Petersburg, donation boxes have been placed next 
to counters so that our customers can help these people 
in need.

For several years already funds raised through special 
donation boxes are used primarily for diagnostics 
and treatment. In particular, various medications and 
consumables for laboratories are purchased. The laboratory 
of Raisa Gorbacheva Memorial Research Institute of Children 
Oncology, Hematology and Transplantation are participating 
in the programme.

Since 2017, O’KEY Group thanks to customers has raised 
over RUB 34 mln to support Rusfond. Through active 
cooperation with this charitable foundation we assist 
children in need of treatment and rehabilitation. Over these 
years, funds have been used to provide treatment  
for a total of 95 children from across Russia and to facilitate 
the development of the national bone marrow donor 
register programme.

In 2021, 19 children, wards of the Rusfond charitable 
foundation, received treatment for the amount  
of RUB 9 mln from funds raised in 2020  
in the Good Purchase campaign.

Annual Report 2021Delivering great customer service 
About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

Preventing 
corruption

O’KEY Group is committed to ensuring a high level of transparency  

in all its operations and procedures at every level, continuing to improve  

anti-corruption tools and promoting training on this topic for employees.  

We have zero tolerance for any type of corruption.

26

27

Annual Report 2021Delivering great customer serviceOperational Review

O’KEY hypermarket 
format

PERFORMANCE OVERVIEW

The O’KEY hypermarkets remain at the core of our business, offering 

customers a well-chosen and wide product range, which is designed to build 

an attractive customer value proposition. Our strategy, which is built around 

our customer’s needs, ensures us a positioning among the biggest players 

in the Russian food retail market. We are convinced that hypermarkets will 

remain a competitive and potentially high-growth format and in recent years 

have made significant progress in transforming the chain and implementing 

our new hypermarket concept. It brings together the best practices from 

across the food retail industry and sets standards for quality across 

the board: from assortment strategy to customer service and layout design.

KEY PERFORMANCE INDICATORS

Number of stores

Selling space, k m2

Net retail revenue, RUB bn

Net retail revenue, %

LFL net retail revenue, %

LFL traffic, %

LFL average ticket, %

2019

78

529

145.3

-0.4%

-0.4%

-1.8%

1.4%

2020

77

519

146.8

1.0%

2.5%

-14.2%

19.5%

2021

78

523

150.4

2.5%

1.4%

-1.6%

3.1%

HYPERMARKETS BUSINESS 2021 AT A GLANCE

6,700 m2

30 k SKUs

133.5 mln

81.2%

Average store selling space

Average product range

Clients shopped with us

Hypermarkets’ share in O’KEY Group 
sales

28

29

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

As a part of its strategic programme to enhance 
the competitiveness of its hypermarkets, the Company 
is upgrading its O’KEY stores. The newly transformed stores 
show good progress in terms of traffic growth and sales 
density. We plan gradually to upgrade stores in key regions 
and locations depending on the competitive environment.

78  

total number 
of hypermarkets

Apart from the new design, this means implementing 
a new approach towards product range, customer service 
and experience. We focused on the fresh and ultra-fresh 
categories, own brands and own production, wine and deli 
selection. At the same time, we are reducing the share 
of non-food categories as we see a steady trend for these 
products being increasingly purchased online.

523  
k m2  
total selling 
space

The Group believes that hypermarkets will remain 
competitive in future on the basis of intelligent management 
of this format.

In 2021, we continued to focus on delivering an enhanced 
customer experience, maintaining high operational 
efficiency, impeccable quality of assortment and best 
service in every store of our chain. The right focus 
and developed customer value proposition (CVP) enabled 
us to show good operational and financial results. In 2021, 
we continued to evolve our unique value proposition 
by the following efforts:
•  we strengthened the synergy of our hypermarket 

format with online and discounter formats by applying 
an omnichannel approach, acquiring private label 
expertise and an efficient system for procurement 
and direct imports of fresh products;

•  we continued to develop our fresh and ultra-fresh 

assortment, which resulted in the increased shares  
of these categories in hypermarket revenue, comprising  
52.1%;

•  we went forward with development of our private labels: 
we introduced the O’KEY Selection brand in a wider 
assortment at highly competitive discounted prices;

•  we reduced the number of non-food items in our 

assortment in line with the trend of purchasing the bulk  
of non-food products online;

•  we heavily developed our loyalty program by offering  

a mutual program with Rosbank, offering a cardholder 5% 
discount in all O’KEY stores and 1.5% cashback in other 
stores;

•  we continued the realization of our large-scale 

hypermarket transformation programme and opened three 
new concept stores;

•  in our own production business we optimized our 

assortment of products and made a shift towards regular 
matrix adoption;

•  we enhanced our quality control system and implemented 
large-scale changes in our supply chain management; 

•  we introduced a new voice picking system at our 

distribution centres, implemented a new transport 
management system (TMS), etc.;

•  we continued implementation of digital solutions 

in our hypermarkets, such as self-checkout scanners 
integrated with our loyalty system, electronic price tags 
for some product categories, and self-checkout cash 
desks.

In 2021 we delivered solid operational 
and financial standards in our 
hypermarket business, despite 
the challenges caused by economic 
instability and the epidemiological 
situation. O’KEY net retail revenue rose 
by 2.5% YoY to RUB 150.4 bn driven 
mainly by a 1.4% increase in LFL net 
retail revenue. As expected, Q4 2022 
saw strong customer demand, with net 
retail revenue growth of 4.2% YoY.

As at 31 December 2021, the total 
number of hypermarkets was 78, 
with a total selling space of 523 k m2. 
In 2021, we solidified our position 
in the Central Federal District of Russia 
by acquiring from X5 Group a Karusel 
hypermarket in Moscow, located 
at Ozernaya Street. Acquisition 
of the 25,000 sq m plot of land 
and the 9,800 sq m store is a part 
of the strategy to improve the efficiency 
of our hypermarket business 
and to prioritise development in key 
regions of operations.

In 2021, we launched two new concept 
stores in St. Petersburg and one 
in Moscow (replacing the Karusel 
hypermarket acquired in the second 
quarter of 2021) as a part of O’KEY 
Group’s strategy of strengthening our 
market position and supporting long-term 
growth. Our new concept hypermarkets 
are showing real promise, with customer 
footfall and sales per square meter 
on the rise. As announced previously, 
we are planning a phased transformation 
of our whole portfolio of hypermarkets.

O’KEY is proceeding 
with the hypermarket transformation 
program as a part of the Group’s 
strategy related to strengthening 
its market position and supporting 
its sustainable long-term growth. 
The programme aims at rebalancing 
the assortment with a specific focus 
on fresh and ultra-fresh categories, 
enhancing the quality and range of our 
food and non-food products under our 
own brands, maintaining an impeccable 
quality of assortment and best service, 
and renovating hypermarkets.

Our newly transformed hypermarkets 
are showing reasonably good 
progress in terms of customer 
traffic and sales density. In 2022 
and beyond, we will rollout gradually 
the reformatting programme across all 
our hypermarket chain.

Annual Report 2021Delivering great customer serviceAbout the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

The innovations are also aimed at further improving the shopping 
experience in terms of updated new shop floor and product display 
layout. In our concepts we strive to make sure selling space is used 
as effectively as possible. Products from a single category are arranged 
into one compact zone to make for more comfortable and effective 
shopping. We also widened the aisles and updated our zoning 
and display standards, helping customers get their shopping done 
faster. Some zones feature special counters where you will find related 
products and ready-made solutions to ensure you get everything you 
need faster than ever.

The stores integrate the cutting-edge innovative IT solutions across 
the whole chain. They are also equipped with digital services  
- the O’KEY scan system, self-checkout counters and a digital 
sommelier.

Next to the ready-to-eat section, we launched a café area where 
customers can have a meal or enjoy a cup of coffee, warm up food 
and charge their devices.

In 2022, we will continuously improve the operational efficiency of our hypermarkets 
and contribute to the enhanced product range and shopping experience. We strive to meet 
all customer needs, ensure the stable presence of all goods on the shelves and ensure 
the highest quality and freshness both in offline and online channels, which implies 
an omnichannel approach to our business.

While the omnichannel approach falls in line with market trends, the transformation 
of hypermarkets is a response to a key business challenge of our time – competition from 
convenience stores and online retailers. We believe that the hypermarket segment will remain 
commercially successful and continue to be the core pillar of the Group’s business model 
in 2022 and in the medium term. Nevertheless, in line with the current market trends, it will 
require transformation across the whole chain, by improving floor and product display layout, 
enhancing our own production and private label ranges, increasing operational efficiency, 
offering competitive prices, maintaining an impeccable quality of products and introducing 
cutting-edge digital solutions. 

We believe that this is the model for hypermarkets to follow going forward, with fresh 
products increasingly prioritised and non-food items mainly sold through online channels.

In 2022, we also plan to extend our network by opening four new hypermarkets in line with our 
latest requirements. We expect that this fresh start will strengthen O’KEY’s market position 
and create a foundation for the long term.

+50% 

increased selling space 
of fresh and ultra-fresh 
products

More than
5,000
SKUs
of fresh and ultra-fresh 
products

NEW HYPERMARKET CONCEPT

In November 2021, O’KEY has rolled out a new concept for its 
hypermarkets in St. Petersburg. Two newly renovated O’KEY 
hypermarkets have opened at 10/1 Bolshevik Avenue and 13 
Bogatyrskiy Avenue. In November 2021, we have also rolled out 
a second new concept hypermarket in Moscow. The new store 
replaced a former Karusel hypermarket at a site that O’KEY 
acquired from X5 Group in the second quarter of 2021. The new 
concept leverages all latest retail and consumer behaviour trends 
as well as international best practices, in-house innovations 
and the Company’s 20 years’ experience in the retail sector.

The concept’s key focus is refining the structure of the product mix, 
enhancing customer comfort on the shop floor and ensuring  
ever-improved service. We have grown the share of our fresh and  
ultra-fresh categories in the overall product range and increased 
their total selling space and their product range, which contributed 
to the growth of our customers’ loyalty and satisfaction level. 
The stores feature even more impressive bakery, deli, cheese, 
sausages, meat and seafood counters.

We reduced selling space allocated for non-food products by 80%, 
while improving the look and feel of this section, focusing on high-
quality and most popular items. The non-food area received a new 
attractive design, modern displays and promo stalls.

30

31

Annual Report 2021Delivering great customer servicePrivate labels  

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

O’KEY OWN BRANDS

DA! OWN BRANDS

O’KEY private labels (PL) have earned an excellent reputation for outstanding 

According to the latest research, our consumers have become more price 

quality and a wide selection of goods. Over the years we have been 

conscious: they have changed the way they allocate their shopping budgets. 

successful in our strategy of rapid development of own brands, delivering 

We possess a good heritage of simplicity and superb execution through 

on a more balanced assortment and offering our clients goods of superior 

offering our clients a wide range of products under our own brands at highly 

quality at a better price.

competitive discounted prices.

Our variety of private label products has three major brands covering the entry, medium and premium price segments.

O’KEY DAILY
(That’s what you need!)1

Entry segment
574 SKUs

O’KEY

Selection of O’KEY

Medium segment
1,178 SKUs

Premium segment
120 SKUs

O’KEY own brands:
15–20%  

cheaper than branded alternatives

1,872 private label SKUs
available in O’KEY hypermarkets

Gold medals

Silver medals

Diploma

O’KEY Brie Cheese
O’KEY lightly salted fillet-pieces 
of herring in oil
O’KEY White-pink Marshmallow
O’KEY Honey Chak-Chak
O’KEY Selection Salted Fried Pistachios
O’KEY Daily Turkey breast fillet, tray 
refrigerated

O’KEY Pistachio Ice-cream with almonds
O’KEY Dried Apricot
O’KEY Corn canned in grains
O’KEY Cheese Creamy Lighter
O’KEY Cheese Camembert
O’KEY Cheese with blue mould

”O’KEY DAILY” is applied for food categories, “That’s what you need!” is applied for wine and non-food categories.

O’KEY Daily Smoked pork 
ribs

1. 

32

33

We strive to offer all relevant private labels across all our 
product range (with the exceptions of cigarettes, sensitive 
goods and baby food) in order to motivate our customers 
to recurrent visits to our shops. We have achieved impressive 
results in optimizing our operating and advertising costs 
and applying the “every day low price” concept. Therefore, 
our private label products are less expensive than popular 
alternatives of comparable quality. We also enhance 
constantly our supply chain, giving emphasis to cost 
generating functions and passing all cost-saving advantages 
to our customers while maintaining good margins. All these 
factors enable us to build an appealing customer value 
proposition and maintain relatively lower prices than our 
competitors in the Russian discounter format.

DA! own brands:
20–30%  

cheaper than branded products of the same quality

We are focused on the prudent selection of our own brands 
manufacturers and strive to develop long-term mutually 
beneficial collaborations with them in order to provide 
an impeccable quality of goods and ensure perfect 
packaging design close or similar to the branded assortment. 
To ensure all our private label manufacturers meet 
the highest quality standards we only work with innovative 
manufacturers, that share our commitment to quality.

Annual Report 2021Delivering great customer service 
About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

Own production

Ready-to-eat and ready-to-cook food 

products turned into one of few segments 

that witnessed a surge in immense 

demand during the COVID-19 pandemic 

in recent years. With most people working 

from home, this category of products 

was flying off the shelves over the last 

few years. Moreover, the “time is a luxury” 

life-style trend created demand for high-

quality ready-to-eat food of impeccable 

freshness. In line with those trends, 

O’KEY hypermarkets offer a well-chosen 

and extensive assortment of freshly 

prepared salads, hot meals, pastries 

and confectionery.

34

35

1. 

The contest is held by the V.M Gorbatov Federal science centre of food systems under the Russian Academy of Sciences and supported by the Committee of the Federation 
Council on agricultural and food policy and the Ministry of Agriculture of the Russian Federation.

Annual Report 2021Delivering great customer serviceQuality and safety

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

O’KEY upholds the highest quality and safety standards through the whole 

supply chain with the goal of providing customers with the safest, highest-

quality and freshest products. Our quality control system encompasses all 

stages of operation from production to consumption. In order to maintain 

the highest quality of goods in all our stores and assure that our products 

comply with the best retail standards, recent market trends and customer 

needs, we take an approach based on the principles of risk analysis 

and critical control points (HACCP). Our quality management system 

is complemented by internal quality standards which often go beyond 

the necessary requirements.

Quality and safety in O’KEY are supported by a special 
quality control department. Existing internal quality 
standards are based on the legal requirements 
of the Russian Federation and best international 
retail practice.

The principles of risk analysis and Critical Control Points 
(HACCP) are the main pillars of O’KEY’s quality management 
system (QMS) ensuring the safety of our products. 
Our QMS is based on compliance with the key hygiene 
control measures at each stage of food production. Due 
to the constant changes in legislation and market dynamics 
we adopted and improved a variety of approaches to quality 
control, which helps the Company to integrate and conform 
the quality control system with the main cross-functional 
targets, customers’ needs and our business objectives. 
Other additional quality standards are continuously adapted 
to the best international retail practices and the needs 
of our business.

36

37

The standard measures include preliminary quality 
control procedures, assortment monitoring both in stores 
and warehouses, and external and internal auditing 
of stores and the supply chain. The high quality and safety 
of our own production and private labels is confirmed 
by laboratory monitoring.

In 2021, due to the continuing COVID-19 pandemic, O’KEY 
maintained all measures to prevent the spread of the virus, 
improved hygiene in its stores and warehouses, supplied 
all its employees with personal protective equipment, etc. 
Within the year activities were reviewed and approved 
by the relevant authorities and bodies in all regions of our 
operations (on a monthly basis in some regions). All 
inspections were successfully passed due to the advanced 
approach of the Company to assuring the safety 
of its customers.

The Company actively participates in regional and national 
quality initiatives. O’KEY successfully passed the inspection 
audit as part of the voluntary certification “Made on Don” 
in the Southern region of Russia and took part in ACORT 
quality committee initiatives such as communication 
with authorities on legislative issues, participation in round 
tables with state control bodies and contributing to new 
normative document development procedures.

We developed and launched the approval mechanism for all 
our meat suppliers through the ART-TRADE platform and will 
benefit from final inspection information placed on the labels 
of our products by the quality of control department before 
they are supplied directly to the stores and distribution 
centres. It will enable us to download the necessary data 
in time, avoid suppliers’ technical mistakes and meet all 
related deadlines.

During the recent year, O’KEY stores successfully underwent 
156 planned and unscheduled surveillance audits conducted 
by the authorities.

In 2021, O’KEY implemented a quality benchmarking 
procedure for all supplied products by using a risk-oriented 
approach and consumer comparison of the whole product 
range by category.

We also developed and applied a unified method 
of processing and approving direct imports supplies, 
new terms and conditions of collaboration with the State 
Veterinary Authority, which resulted in cost savings 
(in particular for our Litvinovo distribution centre and our 
stores in the South and Central regions of Russia).

O’KEY distribution centres also started to identify animal 
origins for supplied goods, which resulted in increased 
transparency of purchases and ability to track the related 
inconsistencies and input them to the Mercury system.

Our efforts in the quality control area are regularly 
recognized by various awards. In 2021 O’KEY and “Selection 
of O’KEY” private label products and our ready-to-
eat and ready-to-cook products won gold and silver 
medals at the prestigious international Quality Guarantee 
2021 competition.

In 2021, we repositioned our own production, which is now 
considered to be a part of a trade enterprise and not 
a catering one. Hence, we developed and approved 34 
regulatory documents, including 17 Company standards 
and technical instructions regarding the quality of our  
self-produced baked products, meat and fish.

In 2021, the Company kick-started a quality control project, 
which was extended to its own production and its suppliers 
in terms of risk evaluation and quality audit of their products. 
We conducted 12 audits of our own production facilities 
and intend to continue carrying out this project in 2022 
according to the approved plan. We also conducted 99 
audits of our private label products, compared to 35 in 2020.

Following the current legislative requirements, O’KEY 
changed from declaration of goods through external service 
providers to self-declaration, which resulted in increased 
efficiency of the whole declaration process as well as cost 
savings. During the year we conducted all necessary 
laboratory tests in terms of our own products and acquired 
61 declarations for 4,205 SKUs.

In 2021, we also updated along with the recent statutory 
provisions the information, stated on the labels of our 
selection of cheeses, gastronomy as well as our fish, meat 
and fish products and worked out the unified production 
control programme for all our hypermarkets, discounters 
and distribution centres.

Annual Report 2021Delivering great customer serviceDA!  
discounter format

The growing trend to cost-consciousness has given rise to a new 

store format, which encouraged us to reinvigorate our DA! discount 

concept with a premium appeal. DA! business remains one of the fastest 

growing grocery chains in the Russian market and the key growth driver 

for the Group’s top line. During the year, DA!’s net retail revenue surged 

by 34.3% YoY, comprising almost 19% of the Group’s top line, with LFL figures 

rising by 16.3% in the same year.

DA! discounters leverage the best international practices, in-house 

innovations and the latest technologies in the retail sector. At the same 

time, DA! stores are specifically tailored for the needs and desires of our 

target customers. Every year our business model continues to show its 

effectiveness and enjoys strong recognition from our clients.

DA! stores have a well-balanced product range, covering all customer needs 

in terms of food items and the most popular non-food items. By synergising 

our supply chain with O’KEY hypermarkets and negotiating the most 

favourable procurement terms with suppliers, we ensure that our customers 

get the best value for money. On top of that, convenient store location, 

outstanding customer service, modern equipment and spacious shopping 

areas give DA! a competitive edge.

38

39

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

DA! discounters adhere 
to the “every day low price” 
policy, which is largely 
supported by our own brand 
products. The private label 
range offers clear cost 
advantages of 20–30% against 
branded goods of comparable 
quality, which creates a very 
strong appeal 
for price-sensitive customers. 

Our own unique brands 
are specially created and sold 
exclusively by DA!
In recent years DA!’s discounter 
segment has been growing 
rapidly and consistently 
by at least 30% YoY. We firmly 
believe that it will deliver 
two-digit revenue growth 
in the medium term.

Annual Report 2021Delivering great customer serviceKEY FIGURES OF 2021

Number of stores

Selling space, k m2

2019

100

69.25

Net retail revenue, RUB bn

17.9

2020

118

80.17

26.0

Net retail revenue, %

+31.7

+45.3%

LFL net retail revenue, %

+14.9%

+27.8%

LFL average ticket, %

LFL traffic, %

+5.8%

+8.6%

+25.1%

+2.2%

2021

152

102.9

34.8

+34.3%

+16.3%

+6.6%

+9.1%

DISCOUNTER BUSINESS AT A GLANCE

677 m2
Average store 
selling space

18.8%
Discounter 
share in Group 
revenue 2021

21%
Share of 
owned 
space

RUB 34.8 bn
Net retail 
revenue  
in 2021

34
Net store 
opening in 
2021

3,180 SKUs
Average 
product range

1,100
Private 
label SKUs

152 
Discounters 

DA! DISCOUNTERS KEY 
PRINCIPLES

The DA! network has shown robust growth, transforming 
from a relatevely small local network with 35 stores 
in 2015 to the major fast mover of the Russian grocery 
market with 152 stores in Moscow, as well as in Smolensk, 
Tver, Yaroslavl, Ivanovo, Vladimir, Tula, Kostroma, Ryazan 
and Moscow regions. We expect the number of our 
discounters to double and their share in the Group’s revenue 
to reach 40–50% in a 5 year horizon.

PERFORMANCE

In 2021, DA! discounters continuously demonstrated one 
of the fastest growth rates in the sector and remained one 
of the key drivers of the Group’s performance. Despite all 
the challenges, attributed to the Covid-19 pandemic, we 
managed to achieve good financial results in 2021. Net 
retail revenue of the DA! discounters grew by 34.3% YoY 
to RUB 34.8 bn, comprising almost 19% of the Group’s 
top line. LFL average ticket in discounter chain increased 
by 6.6%, LFL traffic was up by 9.1% along with a growth 
in selling space of 28.8%. In 2021, the Group opened 34 
discounters across the Central Federal District, bringing 
the total number of DA! stores to 152.

 – We continue to adhere to the concept of a highly 

convenient store, meeting all needs of our customers 
and providing the highest possible level of service. We 
strive that our clients spend their time in our stores 
with smiles and pleasure.

 – Our customers’ wishes and rights are our main values 

and guidelines.

 – We welcome any feedback from store visitors 
and consider every complaint or claim without 
any exception in the shortest possible time, providing 
a prompt response.

 – We value our customers’ convenience: our wide aisles 
and block layouts make shopping faster and more 
efficient. Our personnel are always open and friendly 
to the customer.

 – We adhere to an “every day low price” (EDLP) policy, 
largely supported by our own brand products, which 
offer clear cost advantages of 20–30% against 
branded goods of comparable quality.

 – We are focused on supplying our customers 

with the freshest goods by improving quality control 
across supply chain and by expanding our assortment 
in the fresh and ultra-fresh categories.

In 2021, we:
•  opened 34 new stores net of closures;
•  significantly increased our product range to 3,180 

SKUs with emphasis on fresh and ultra-fresh products 
and ready-to-eat products;

•  introduced 112 new SKUs under our private labels 

 – We value our customers’ time: we adhere 

and redesigned the packaging of 167 SKUs;

to the principle of prompt and friendly service.
 – Cleanliness in stores, correctness of price tags, 
friendliness and smartness of our personnel, 
convenience and speed of the whole shopping process 
ensure our customers’ loyalty.

•  continued the digital transformation of the chain through 
the development of a variety of IT infrastructure projects 
and the implementation of new software programmes;
•  conducted 45 audits of new suppliers’ plants and 648 

tests of private label products;

 – We strive to respond to all current market trends 

•  considerably improved the quality management system 

as quickly as possible and are successful in offering 
our customers novelties in our product range 
on a weekly basis.

of our Bakery segment;

•  optimised the storage system and shelf space in our 

distribution centre in Stupino in Moscow region.

40

41

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

In our discounters’ marketing policy we strive to get 
closer to our clients and seek to meet all their changing 
preferences. According to the latest marketing research, 
our main customers are represented by young families 
with dependent children or young childless families, 
as well as working families of middle and older age 
with a middle level of income. All of them are partly promo-
oriented but are willing to try fashionable new products. 
Likewise, 68% of our assortment is evaluated by customers 
as optimal and mostly good, which is 17% higher than 
the average figures in the whole discounter segment.

DA! discounters’ profit from synergies with O’KEY 
hypermarkets in procurement, imports and relations 
with suppliers and producers, which is mainly the result 
of increased purchasing power, maintaining the economies 
of scale effect, as well as improving the quality of the goods 
we source.

The pandemic had a significant impact on changing 
consumer demand both regarding the balance between 
different categories and their structure. In recent years 
the ready-to-eat segment has rapidly developed and we 
were able to introduce it to our customers quickly by summer 
2020 with separate stores placing these products. In 2021, 
we focused on meeting the real needs of our customers 
and continued to develop this segment. We expanded 
its range in our stores, including meat products and farm 
poultry.

On the other hand, the recent Covid-19 pandemic 
was not able to effect our DA! discounters’ business 
badly due to the direct proximity of our stores to the local 
customers, who remained loyal to our brands and highly 
satisfied with our product mix. They even extended their 
shopping habits with DA! with bigger baskets. Our prudent 
management of the logistic chain and flexible cost control 
enabled us to overcome all difficulties of 2021, such as high 
freight rates, rising inflation and growing raw material costs, 
and to offer our customers an outstanding value proposition.

To ensure robust growth, DA! discounters remained focused 
on managing their balanced assortment and own brand 
portfolio and continued offering the best value for money 
to the clients. In 2021, we extended our DA! assortment 
by 260 SKUs in general to 3,180 SKUs, giving priority 
to the fast-moving consumer-needed products. We also 
increased the shelf space of several categories and installed 
special equipment (loose sweets, cosmetics).

In terms of our approach towards collaboration 
with suppliers we strive to work directly with manufacturers 
rather than with importers and distributors. We also aim 
to build long-term partnerships with our suppliers for our 
private labels, while our own brand product sales often 
exceed even A-branded product sales. On the other hand, 
we contribute to the development of local manufacturers 
by tapping into synergies with them and ensuring 
large-scale purchases.

LOCATION AND SERVICE AREAS OF DA! 
DISTRIBUTION CENTRE (DC)

1 DC in Stupino
60 k m2

Fruits
and vegetables

Fresh

152 stores

FMCG

Non-Food

Alcohol

Stupino

Annual Report 2021Delivering great customer serviceAbout the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

DA! IS IDEALLY POSITIONED 
TO GROW IN TODAY’S 
CHALLENGING ENVIRONMENT, 
AND WE EXPECT THE NUMBER 
OF OUR DISCOUNTERS AND THEIR 
SHARE IN THE GROUP’S REVENUE 
TO INCREASE SUBSTANTIALLY 
OVER A 5-YEAR PERIOD.  HENCE, DA! 
IS SET TO REMAIN THE KEY GROWTH 
DRIVER FOR THE GROUP.

42

43

Annual Report 2021Delivering great customer serviceFinancial Review 

FY 2021 financial 
highlights

•  Total Group revenue increased by 7.3% YoY to RUB 187.1 bn
•  O’KEY revenue rose by 2.6% YoY to RUB 152.3 bn driven by LFL revenue growth and expansion
•  DA! revenue soared by 34.0% YoY to RUB 34.8 bn, led by LFL revenue growth and selling space expansion
•  Group gross profit increased by 7.2% to RUB 42.1 bn, and gross margin stood flat YoY at 22.5%
•  Group EBITDA grew by 4.5% YoY to RUB 15.5 bn, with EBITDA margin amounting to 8.3%
•  DA! discounters EBITDA more than doubled YoY to RUB 1.7 bn
•  Group’s net debt level improved YoY to a 3.38x interest-bearing liabilities to EBITDA ratio, as of December 31, 2021

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

GROUP NET RETAIL REVENUE AND LFL REVENUE IN 12M 2021

RUB mln

O’KEY Group

O’KEY hypermarkets

DA! discounters

GROUP REVENUE

RUB mln

Total Group revenue

Retail revenue

Rental income

12M 2021

12M 2020

YoY, %

LFL revenue,%

185,172

150,383

34,789

172,676

146,779

25,896

FY 2021

187,097

185,172

1, 925

7.2%

2.5%

34.3%

3.7%

1.4%

16.3%

FY 2020

∆ YoY, %

174,341

172,738

1,603

7.3%

7.2%

20.1%

Group retail revenue rose by 7.2% YoY to RUB 185,172 mln in FY 2021 on the back of solid LFL performance of both O’KEY and 
DA!, supported by selling space expansion. Rental income rose by 20.1% YoY to RUB 1,925 mln in FY 2021. Total Group revenue 
increased by 7.3% YoY to RUB 187,097 mln.

GROUP GROSS PROFIT

In FY 2021, the Group gross profit rose by 7.2% YoY to RUB 42,119 mln, while gross margin stood flat YoY at 22.5%.

In FY 2021, logistic costs as a percentage of revenue increased by 0.4 pp YoY, due to a significant inflation  
of transportation tariffs.

GROUP PROFIT AND LOSSES HIGHLIGHTS IN FY 2021

RUB mln

Total Group revenue

O’KEY

DA!

Gross profit

Gross profit margin, %

Selling, general and administrative expenses

SG&A, % of revenue

Other operating expenses, net

Operating profit

Finance costs, net

Foreign exchange (loss)/gain

Net (loss)/profit

Group EBITDA

Group EBITDA margin, %

O’KEY EBITDA

O’KEY EBITDA margin, %

DA! EBITDA

DA! EBITDA margin, %

44

45

FY 2021

187,097

152,260

34,837

42,119

22.5%

(35,718)

19.1%

(1,410)

4,991

(4,798)

206

208

15,504

8.3%

13,839

9.1%

1,665

4.8%

FY 2020

∆ YoY, %

However, that increase was fully offset by commercial margin improvement by 0.4 pp YoY in FY 2021. That was mainly led by 
ongoing assortment optimisation, as well as finding additional efficiencies in procurement and implementation of operational 
synergies between the formats.

174,341

148,341

26,000

39,288

22.5%

(32,792)

18.8%

(1,457)

5,039

(4,884)

(1,787)

(1,444)

14,832

8.5%

14,048

9.5%

784

3.0%

7.3%

2.6%

34.0%

7.2%

-

8.9%

0.3 pp

(3.3%)

(0.9%)

(1.8%)

n/a

n/a

4.5%

(0.2 pp)

(1.5%)

(0.4 pp)

112.4%

1.8 pp

Shrinkage costs as a percentage of revenue stood flat YoY, thanks to the efficient supply chain and despite the substantial 
share of ‘fresh’ and ‘ultra-fresh’ products in the mix which amounted to 52.1% of O’KEY’s and over 60% of DA!’s net retail 
revenue in FY 2021.

GROUP SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

RUB mln

Personnel costs

Depreciation and amortisation

Communication and utilities

Advertising and marketing

Repairs and maintenance

Insurance and bank commissions

Security expenses

Legal and professional expenses

Operating taxes

Materials and supplies

Operating leases

Other costs

Total SG&A

FY 2021

% of 
revenue

FY 2020

% of 
revenue

∆ YoY, pps

15,388

8,904

4,037

1,992

1,399

1,094

730

709

652

409

313

51

8.2%

4.8%

2.2%

1.1%

0.7%

0.6%

0.4%

0.4%

0.3%

0.2%

0.2%

0.0%

13,607

8,204

3,720

2,124

1,345

1,026

712

685

735

435

161

38

7.8%

4.7%

2.1%

1.2%

0.8%

0.6%

0.4%

0.4%

0.4%

0.2%

0.1%

0.0%

0.4 pp

0.05 pp

0.02 pp

(0.15 pp)

(0.02 pp)

-

-

-

(0.07 pp)

-

0.07 pp

-

35,718

19.1%

32,792

18.8%

0.3 pp

Annual Report 2021Delivering great customer serviceThe Group’s Total SG&A expenses increased by 8.9% YoY 
to RUB 35,718 mln in FY 2021. SG&A expenses 
as a percentage of revenue rose by 0.3 pp YoY to 19.1% 
in FY 2021, mainly on the back of wages indexation.

Personnel costs rose by 13.1% YoY to RUB 15,388 mln, 
and, as a percentage of revenue, by 0.4 pp YoY 
to 8.2% in FY 2021, largely due to a wages indexation 
in the hypermarket segment in the beginning of 2021 
and the acceleration of DA! discounters’ openings partially 
offset by the chain ramp-up. 

Communication and utilities expenses increased by 8.5% YoY 
to RUB 4,037 mln, and by 0.1 pp YoY as a percentage 
of revenue in FY 2021. The increase mainly resulted from 
utilities tariffs indexations, as well as growing number 
of stores. 

Advertising and marketing expenses declined by 6.2% YoY 
to RUB 1,992 mln, and, as a percentage of revenue, 
by 0.15 pp YoY to 1.1%, on the back of the advertising 
channels mix optimisation towards the Internet and social 
media in response to the changing customer shopping habits 
and growing share of e-grocery market.

Repairs and maintenance expenses increased by 4.0% YoY 
to RUB 1,399 mln due mainly to hypermarket modernisation 
and discounter chain development. However, repairs 

GROUP EBITDA AND EBITDA 
MARGIN

The Group’s EBITDA grew by 4.5% YoY to RUB 15,504 mln. 
Group EBITDA margin stood at 8.3% in FY 2021.

O’KEY hypermarkets’ EBITDA reduced slightly by 1.5% YoY 
due to the factors described above, and amounted  
to RUB 13,839 mln in FY 2021. 

DA! discounters EBITDA grew by 112.4% YoY to 1,665 mln 
in FY 2021, compared to RUB 784 mln in FY 2020. As the 
business continued to ramp up, DA! EBITDA margin improved 
by 1.8 pp YoY to 4.8% in FY 2021 from 3.0% in FY 2020. 

and maintenance expenses, as a percentage of revenue, 
declined by 0.02 pp YoY to 0.7%.

Operating tax expenses decreased by 11.3% YoY 
to RUB 652 mln, and by 0.07 pp YoY as a percentage 
of revenue to 0.3%. The decline was mainly a result 
of a decline in cadastral value of the property owned, 
as well as a decrease in the amount of non-deductible VAT 
compared to 2020.

In 2020, the Group re-negotiated the terms of lease 
payments with some landlords for the period 
of the pandemic related lockdowns, which led to a decrease 
in variable rental costs. In 2021, the lease benefits were no 
longer valid, and variable rent expenses rose by 0.07 pp YoY 
to 0.2% of revenue.

Depreciation and amortisation expenses increased by 8.5% 
YoY to RUB 8,904, and by 0.05 pp YoY to 4.8% of revenue, 
driven primarily by the discounter chain expansion.

GROUP NET PROFIT

Other operating expenses (net of incomes) decreased 
by 3.3% YoY to RUB 1,410 mln in FY 2021. The decrease 
was mainly attributable to a year-on-year reduction of losses 
on non-current assets disposal, offset by a year-on-year 
increase in non-current assets impairment loss in FY 2021. 

Net finance costs decreased by 1.8% YoY to RUB 4,798 mln 
in FY 2021, driven mainly by a decline in the weighted 
average interest rate. In addition, a substantial part 
of interest costs was attributable to non-current lease 
liabilities (under IFRS 16), which decreased in FY 2021.

In FY 2021, the Group recognised a net foreign exchange 
gain of RUB 206 mln, compared to a RUB 1,787 mln loss 
in FY 2020. The Group’s foreign exchange net gain was 
mainly attributable to lease contracts in foreign currencies, 
as well as foreign exchange net gain from import operations, 
while USD-denominated intercompany loans with different 
functional currencies which were eliminated on consolidation 
had a relatively small impact on the Group’s results. The 
foreign exchange gain / loss is of a non-cash nature.

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

GROUP CASH FLOW

RUB mln

Net cash from operating activities

Net cash used in investing activities

Net cash used in financing activities

Net increase in cash and cash equivalents

Effect of exchange rate on cash and cash equivalents

FY 2021

13,813

(3,927)

(8,137)

1,749

(15)

FY 2020

11,946

(3,755)

(5,988)

2,202

4

Net cash from operating activities amounted 
to RUB 13,813 mln in FY 2021, an increase compared 
to RUB 11,946 mln in FY 2020, driven mainly 
by revenue growth.

Net cash used in financing activities amounted 
to RUB 8,137 mln in FY 2021, compared to RUB 5,988 mln 
in FY 2020. The increase resulted from the Group’s regular 
credit portfolio refinancing in FY 2021. 

Net cash used in investing activities amounted 
to RUB 3,927 mln in FY 2021, almost flat in comparison 
with RUB 3,755 mln cash used in FY 2020. In FY 2021, 
the Group invested RUB 2.5 bn in the development of its 
hypermarket business and RUB 3.0 bn in the expansion of its 
discounter operations. Proceeds from sale of land plots and 
lease rights on land plots amounted to RUB 1.5 bn in FY 
2021. 

As of December 31, 2021, the Group had RUB 18,550 mln 
of undrawn, committed borrowing facilities available 
in Russian roubles on a fixed and floating rate basis 
until March 2022 – October 2027, in respect of which 
all conditions have been met. Proceeds from these 
facilities may be used to finance operating and investing 
activities if necessary.

Net increase in cash amounted to RUB 1,749 mln in FY 2021, 
versus a RUB 2,202 mln cash increase in FY 2020.

GROUP NET DEBT POSITION

RUB mln

EBITDA

Total debt

•  Short-term debt1

•  Long-term debt

Cash & cash equivalents

Net debt

Total lease liabilities

Short-term lease liabilities

Long-term lease liabilities

Total interest-bearing liabilities (net of сash & сash equivalents)

Total interest-bearing liabilities (net of сash & сash equivalents) / 
EBITDA

As of 31 December

As of 31 December

2021

15,504

37,817

6,172

31,645

9,448

28,369

24,063

4,986

19,077

52,432

3.38

2020

14,832

36,227

4,419

31,808

7,714

28,514

24,639

4,472

20,167

53,153

3.58

In FY 2021, the Group recorded a net profit of RUB 208 mln, 
compared to a loss of RUB 1,444 mln in FY 2020.

The Group’s financial position remained stable during the 
reporting period.

As of 31 December 2021 and during the twelve-month 
period then ended, the Group complied with all of its 
loan covenants.

As of 31 December 2021, the total interest-bearing liabilities 
(net of cash) to EBITDA ratio reduced to 3.38x from 3.58x as 
of December 31, 2020.

46

47

Annual Report 2021Delivering great customer serviceCorporate 
Governance

Corporate 
governance system

O’KEY Group S.A. is a company incorporated under the Laws of the Grand 

Duchy of Luxembourg with Global Depositary Receipts (GDRs) listed 

on the London Stock Exchange and the Moscow Exchange, and as such 

is not required to comply with the UK Corporate Governance Code 

and the Russian Corporate Governance Code. The practices set out by the 

Group’s internal policies are applied as our Corporate Governance Principles. 

The above principles are documented through a series of governance 

policies adopted by the Company.

O’KEY Group is committed to managing and conducting its operations in accordance with the applicable 
regulations of Luxembourg, and the London Stock Exchange and the Moscow Exchange with respect 
to disclosure under the Rules.

We recognise our obligation to our shareholders to adopt 
the highest standards of governance and control, both 
at the Board level and within our management teams, 
and aim to establish and support a corporate governance 
framework that is suitable for the development of our 
business and meets the requirements of our shareholders.

The most significant decisions affecting the life 
of the Company and the rights of shareholders, including 
approval of financial statements and the Annual 
Report, appointment of Directors, amendments 
of Articles and approval of the final dividend 

for the financial year are subject to review and approval 
at the Shareholders meeting.

The Board of Directors and its committees provide 
overall guidance for the business and strategic planning 
for the Group. It sets strategic goals and oversees their 
implementation by the CEO and senior Management 
of the Group.

The Management Board and the Chief Executive 
Officer are responsible for the day-to-day operations 
of the companies of the Group and implement the strategy 
approved by the Board of Directors.

48

49

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

OUR CORPORATE GOVERNANCE PRINCIPLES:

PROFESSIONALISM

EQUALITY

We strive to appoint individuals with relevant skills 
and experience to the Board of Directors and its committees 
in order to enable them to discharge their respective duties 
and responsibilities effectively. The Board is supplied, 
in a timely manner, with information in a form and of a quality 
appropriate to allow it to discharge its duties.  

O’KEY Group’s corporate governance system is designed  
to protect shareholders’ rights and ensure equal treatment  
of all shareholders.  

ACCOUNTABILITY

TRANSPARENCY

The Board of Directors is accountable to O’KEY Group’s 
General Meeting of Shareholders and is responsible for:
•  formulating the Group’s strategy;
•  establishing and maintaining systems which ensure due 

We strive to ensure the appropriate disclosure of reliable 
information on all significant issues related to our operations 
including financial status, social performance, operating 
results and ownership.

consideration of key decisions by experienced individuals, 
including in the areas of remuneration and incentives, 
internal control and risk management;

•  holding management accountable for the successful 

implementation of the Group’s strategy.

Annual Report 2021Delivering great customer service  
  
  
  
  
  
  
  
  
  
  
  
  
General Meeting  
of Shareholders

The General Meeting of Shareholders is O’KEY 
Group S.A.’s supreme governing body. The General 
Meetings of Shareholders are convened and held 
in accordance with Luxembourg legislative 
requirements and the Articles of O’KEY Group S.A. 
According to the Articles of O’KEY Group S.A., 
the annual General Meeting shall be held within 
six (6) months of the end of each financial year 
in the Grand Duchy of Luxembourg at the registered 
office of the Company, or at any such other 
place in the Grand Duchy of Luxembourg as may 
be specified in the convening notice of the meeting.

The next annual General Meeting will be held before 30 June 
2022. A convening notice specifying the date, time, address 
of the meeting and the agenda will be sent and published no 
later than fourteen days before the meeting.

TRANSFER  
RESTRICTIONS

As of 31 December 2021, and the date hereof, 
to the knowledge of the Company all shares in issue 
in the Company are freely transferable, provided that 
the transfer formalities set out under Article 6 of the Articles 
are fulfilled.

CONTROL SYSTEM  
IN EMPLOYEE SHARE  
SCHEME

The Company does not have an employee share scheme 
allowing employees to acquire equity in the Company.

50

51

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

SPECIAL  
CONTROL RIGHTS

All the issued and outstanding 
shares of the Company have equal 
voting rights and there are no special 
control rights attached to shares 
of the Company.

The Caraden Shareholder (as defined 
in the Articles) has, under the condition 
of holding a minimum amount 
of shares in the Company, a specific 
right with respect to the appointment 
and removal of Directors as at least 
one Director (designated 
as the Caraden Director) must 
be appointed from a list of candidates 
proposed by the Caraden Shareholder 
and may be removed at the initiative 
of the Caraden Shareholder (additional 
information may be found under  
Article 8 of the Articles).

The supporting vote of the Caraden 
Shareholder is required, under certain 
conditions, to amend the provisions 
of the Articles relating to: (i) the rights 
and prerogatives of the Caraden 
Shareholder; and (ii) the appointment, 
removal, replacement, rights, 
prerogatives and positive vote 
of the Caraden Director (additional 
information may be found under  
Article 16.4 of the Articles).

VOTING RIGHTS

Each share issued and outstanding in the Company bears 
one vote.

The Articles do not provide for any voting restrictions.

In accordance with the Articles, a record date 
for the admission to a general meeting may be set 
by the Board (Article 15 of the Articles). Only those 
Shareholders as shall be shareholders of record on any such 
record date shall be entitled to be notified of and to vote 
at any general meeting and any adjournment thereof, or 
to give any such consent as the case may be.

In accordance with the Articles, the Board may determine 
such other conditions that must be fulfilled by Shareholders 
for them to take part in any meeting of shareholders 
in person or by proxy (Article 15 of the Articles).

Shareholders’  

documents

SHAREHOLDERS’  
AGREEMENTS WITH  
TRANSFER RESTRICTIONS

The Company has no information about any agreements 
between shareholders, which may result in restrictions 
on the transfer of securities or voting rights.

APPOINTMENT  
OF THE DIRECTORS, 
AMENDMENT  
OF THE ARTICLES
The rules governing the appointment 
and replacement of the directors 
and the amendment of the Articles 
are set out under Luxembourg 
Company Law and the Articles 
(in particular Articles 8, 15 and 16).

The consolidated version 
of the Articles is published 
under the Shareholders section 
of the Company website 
and is available at:  
https://okeygroup.lu/investors/
shareholders/documents/.

SIGNIFICANT 
AGREEMENTS 
OR ESSENTIAL 
BUSINESS 
CONTRACTS
The Board is not aware 
of any significant agreements to which 
O’KEY Group S.A. is a party and which 
take effect, alter or terminate upon 
a change of control of the Company 
following a takeover bid. The Board 
has considered essential business 
contracts and concluded that there 
are none.

Annual Report 2021Delivering great customer serviceBoard  
of Directors

The Company’s Board of Directors plays the key role in organising an efficient corporate governance system. 
The Board is vested with the broadest powers to manage the business of the Company and to authorise 
and perform all acts of disposal and administration falling within the purposes of the Company.

The Board is responsible for taking strategic decisions 
in respect of the operation and development of the Group, 
as well as overseeing the risk management and internal 
audit functions of the Group. The decisions related 
to the day-to-day operations of the Group are delegated 
to the management.

The Board is also a management body of O’KEY Group S.A. 
and is authorised to take all decisions in respect of O’KEY 
Group S.A., unless they are reserved for the General 
Meeting. The Board is not authorised to issue or buy back 
shares without approval of the shareholders meeting. 
The repurchase by the Company of its own shares 
is subject to the conditions set out in the Company Law 
and the Articles. There are five members of our Board, 
including one independent director. The General Meeting 
of Shareholders appoints the Board members by a simple 
majority of votes cast, for a period not exceeding six years or 
until their successors are elected1.

Our current Board of Directors was elected at the General 
Meeting of Shareholders held on 13 October 2015 
and re-appointed on 24 June 2020.

Our current Board 

of Directors 

was elected 

at the General Meeting 

of Shareholders held 

on 13 October 2015  

and re-appointed  

on 24 June 2020.

The rules governing the appointment and replacement of the Directors are set out under the Law of 10 August 1915 on Commercial Companies, as amended, and the Articles 
(in particular Articles 8, 15 and 16). The consolidated version of the Articles is published under the Shareholders section of the Company website, available at: https://okeygroup.
lu/investors/shareholders/documents/

1. 

52

53

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

MEETINGS OF THE BOARD OF DIRECTORS

Meetings of the Board of Directors are held regularly 
in compliance with the approved work schedule for the year. 
The Board’s work schedule is determined on the basis 
of strategic planning and the reporting cycle. Whenever 
an urgent matter needs to be considered, Extraordinary 
Board meetings are organised, or, if a personal meeting 
cannot be organised due to short notice, the Board 
can adopt a circular resolution by a unanimous vote. 
It is the Board Chairman’s responsibility to determine 
the Board’s work plan and to include additional items 
in the plan.

In 2021, the Board of Directors worked on the following key 
tasks:
•  preparation of the financial statements and the annual 
report, and review of the results for the year 2020;

•  approval of the budget and business strategy 

for the year 2021;

•  review of the quarterly financial results, approval 
of financial statements for six months of 2021 
and monitoring of compliance with risk management 
strategy and determination of the Group’s strategic 
and operational priorities. 

MEETINGS OF THE BOARD OF DIRECTORS

Board of Directors
(2 meetings)

Audit Committee
(5 meetings)

Remuneration Committee
(1 meeting)

Member

Heigo Kera

Dmitrii Troitskii

Dmitry Korzhev

Boris Volchek

attended 2

2 by proxy

attended 2

2 by proxy

Mykola Buinyckyi

attended 2

attended 5

not a member

attended 5

attended 3,
2 by proxy

attended 5

attended

by proxy

not a member

by proxy

not a member

Annual Report 2021Delivering great customer serviceMEMBERS OF THE BOARD OF DIRECTORS OF  
O’KEY GROUP S.A. AS OF 31 DECEMBER 2021  

Heigo Kera

Chairman Member 
of the Audit Committee,

Chair of the Remuneration 
Committee

Election
First elected to the Board of Directors in June 2010, and repeatedly re-elected since then
Education
University degree, Tallinn Technical University (Estonia)
Skills and Experience
2015–2017: CEO of O’KEY effective 1 May 2015
2008–present: owner and a Member of the Board of Directors of Silverko Consult OU
2002–2008: consultancy services, including research on retail markets in Belarus, Kazakhstan and China
Committee Membership
Member of the Remuneration Committee
Member of the Audit Committee
Shares in O’KEY
Mr Kera does not hold shares of O’KEY Group S.A.

Dmitrii Troitskii
Director

Member 
of the Remuneration 
Committee

Boris Volchek
Caraden Director 

Member of the Audit 
and Remuneration 
Committee

Dmitry Korzhev

Director

Member of the Audit 
Committee

Election
First elected to the Board of Directors in June 2010 and repeatedly re-elected since then
Education
University degree, State Marine Technical University of St. Petersburg
Skills and Experience
2005–2007: Member of the Board of Directors of the Ochakovo Dairy Plant
2005–2012: Member of the Supervisory Board of Bank St. Petersburg
2005–present: Development Director of Capital Group JSC (formerly Neva-Rus CJSC)
Committee Membership
Member of the Remuneration Committee
Shares in O’KEY
Mr Troitskii indirectly owns ca. 30.38% of the shares of O’KEY Group S.A.

Election
First elected to the Board of Directors in June 2010 and repeatedly re-elected since then
Education
University degree, Leningrad Institute of Railway Engineers (now St. Petersburg State University 
of Communications)
Skills and Experience
1995–present: President of the Union Group of Companies
2000–present: General Director of St. Petersburg Automobile Museum
Committee Membership
Member of the Remuneration Committee
Member of the Audit Committee
Shares in O’KEY
Mr Volchek indirectly owns ca. 29.53% of the shares of O’KEY Group S.A.

Election
First elected to the Board of Directors in June 2010 and repeatedly re-elected since then
Education
University degree, State Marine Technical University of St. Petersburg
Skills and Experience
2005–2009: Member of the Supervisory Board of Bank Saint Petersburg
2005–present: General Director of Domestic Capital CJSC
2015–2019: Director of Capital Group JSC
2019–present: Commercial Director of Capital Group JSC
Committee Membership
Member of the Audit Committee
Shares in O’KEY
Mr Korzhev indirectly owns ca. 10.78% of the shares of O’KEY Group S.A.

Mykola Buinyckyi

Independent Director 

Chair of the Audit 
Committee

Election
Elected to the Board of Directors in October 2015. He previously served on the Board between 2010-2013
Education
University degree, the University of Edinburgh, UK
A fellow of the Chartered Institute of Management Accountants
A Member of the Institute of British Management
Joint diploma in management accounting
Skills and Experience
Over 35 years in international financial management and over 20 years’ experience in Russia
Seven years as a management consultant with Coopers & Lybrand
Committee Membership
Chairman of the Audit Committee
Shares in O’KEY
Mr Buinyckyi does not hold shares of O’KEY Group S.A.

54

55

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

Committees of 
the Board of Directors

The primary role of the Committees is to provide assistance to the Board in preparing and adopting decisions  
in its respective functional areas, as well as to ensure that matters brought for consideration by the Board  
of Directors are scrutinised prior to the Board meetings.

There are two committees on the Board of Directors: the Audit Committee and the Remuneration Committee.

AUDIT COMMITTEE

AUDIT COMMITTEE MEMBERS

KEY AREAS

As of 31 December 2021, the Audit Committee 
comprised:
•  Mykola Buinyckyi, Committee Chairman, 

Independent Director of the Board of Directors;

•  Boris Volchek, Committee Member, Non-

executive Director of the Board of Directors;

•  Dmitry Korzhev, Committee Member, Non-

executive Director of the Board of Directors;
•  Heigo Kera, Committee Member, Chairman 

of the Board of Directors;

•  Ilya Ilin, Committee Member, Non-director, 

external consultant;

•  Irina Nikiforova, Committee Member, Non-

director, external consultant.

The Audit Committee oversees the internal audit 
function, the effectiveness of risk management 
and the internal controls of the Company 
and the Group. It also approves and monitors 
the performance of the internal audit plan 
for the year. The Audit Committee assists 
the Board of Directors in fulfilling its oversight 
responsibilities relating to the financial 
statements, including periodically reporting 
to the Board of Directors on its activities 
and the adequacy of internal control systems 
over financial reporting.

According to the Statute of the O’KEY Audit 
Committee, the Audit Committee shall consist 
of not fewer than three current members 
of the Board of Directors and shall be chaired 
by an independent director.

Annual Report 2021Delivering great customer serviceREMUNERATION 
COMMITTEE  

COMMITTEE MEMBERS:

•  Heigo Kera, Committee Chairman, 
Chairman of the Board of Directors;
•  Boris Volchek, Committee Member, 

Non-executive Director of the Board 
of Directors;

•  Dmitrii Troitskii, Committee Member, 
Non-executive Director of the Board 
of Directors;

•  Ilya Ilin, Committee Member, Non-
director, external consultant; and
•  Irina Nikiforova, Committee Member, 
Non-director, external consultant. 

THE COMMITTEE’S REMIT 
INCLUDES:

•  reviewing the compensation policy;
•  advising on any benefit or incentive 

schemes; and

•  making proposals to the full 
Board of Directors regarding 
the remuneration of Executive 
Directors and management 
(including the Chief Executive 
Officer).

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

ACTIVITIES IN 2021

During the reporting period, the Remuneration Committee 
held one meeting, where it:
•  reviewed the report on the remuneration, bonuses 

and expenses of the Board;

•  reviewed the amount of remuneration to be allocated 

to the management of the Group in 2021;

•  approved the Remuneration Committee Report; and
•  suggested the total maximum amount of remuneration 
of Directors for 2021 to be submitted for the approval 
of the shareholders of the Company. 

PLANS FOR 2022:

In 2022 the Group plans to keep the remuneration and bonus 
policy in line with 2021.

REMUNERATION

Members of the Board of Directors 
of O’KEY Group S.A. receive 
remuneration of the amount 
approved by the General Meeting 
of Shareholders. Members 
of the Board and its Committees may 
be compensated for the expenses they 
incurred in the course of their duties, 
in accordance with the business 
and travel expenses policy of O’KEY 
Group S.A.

DIVERSITY

O’KEY Group is working on adoption 
of a diversity policy. However, 
as can be seen from the information 
on the senior management team, 
O’KEY Group aims to employ 
the members of the team most 
suitable and qualified for their post 
and function, irrespective of their age, 
gender or origin. The requirements 
of educational and professional 
backgrounds are such as to ensure 
that the members of the team possess 
the skills and experience necessary 
to perform their functions effectively.

CHANGES MADE TO THE SENIOR MANAGEMENT TEAM IN 2021

Name

Pavel Tomanek

Morath Cristian Gunther

Krikor Pombukhchan

Date

05.07.2021

01.07.2021

01.09.2021

Change

Сhief Operational Officer

Commercial Operations Director

Marketing Director

THE COMMITTEE’S REMIT INCLUDES:

•  reviewing the IFRS financial statements for integrity 

and transparency;

•  analysing financial reporting processes, including carrying 

out regular reviews and making recommendations;

•  recommending appointment and remuneration 
of the Company’s external auditor to the Board 
of Directors and maintaining an ongoing relationship 
with the external auditor; and

•  analysing and supporting the internal audit system 

and risk management procedures, including drafting 
recommendations for their improvement. 

ACTIVITIES IN 2021
During the reporting period, the Audit Committee held five 
meetings where it:
•  fulfilled oversight responsibilities relating to the integrity 

of the Company’s annual financial statements;

•  fulfilled oversight responsibilities relating to the integrity 

of the Company’s half yearly financial statements;

•  reviewed reports prepared by the Internal Audit 

Department;

•  reviewed the effectiveness of the Company’s risk 

management and internal control systems;
•  reviewed policies and procedures published 

by the Company;

•  monitored reports per the Company’s Whistleblowing 

Policy;

•  planned and agreed the scope of the audit of financial 

statements for year ended 2021 with the external auditor 
of O’KEY Group;

•  reviewed and approved provisions of non-audit services 

for the Company by the external auditor; and

•  approved the Internal Audit plan for the year 2022. 

PLANS FOR 2022

The Audit Committee and the Company continue to focus 
on the following areas in 2022:
•  how the Company’s management monitors 

compliance with the Group’s risk management 
policies and procedures, and the adequacy of the risk 
management framework in relation to the risks faced 
by the Group;

•  optimising internal business processes involved 

in the preparation of financial reporting.

56

57

Annual Report 2021Delivering great customer service  
  
  
 
  
  
 
 
 
 
  
  
 
 
 
Executive  
management

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

O’KEY Management Board brings together the best 
professionals with broad expertise and deep 
understanding of the Russian retail market. Within 
the country and worldwide, we recruit the most 
enthusiastic managers whose vision and perspective 
contribute to the development of our business.

In 2021, we further strengthened our team 
with professionals with solid retail backgrounds.

Armin Burger

Elena Polozova

Krikor Pombukhchan

Igor Shatsky

Chief Executive Officer
Election
a member of the Management Board  
since 2013  
 Education
University of Freiburg, department 
of Economics  
Skills and Experience
•  1990–1998: Various positions in Aldi GmbH
•  1999–2008: CEO of Hofer KG, Sattledt, 

Austria

•  2008–2011: Member of the Supervisory 

Board Aldi Süd

•  2012–2013: CEO and a Member 

of the Supervisory Board of Praktiker AG

Human Resources Director
Election
a member of the Management Board since 
2015
Education
Lipetsk State Technical University, department 
of Psychology
Moscow International Higher School 
of Business (MIRBIS), MBA
Skills and Experience
•  2003–2013: HR business partner in Magnit
•  2013–2015: Senior HR, O’KEY

Marketing Director
Election
a member of the Management Board since 
2021
Education
Practical marketing Kuban state University, 
Krasnodar, Economical and social planning 
department
International Management Institute Lync, 
Krasnodar
Open University of Great Britan
Skills and Experience
•  2010–2019: Various positions in Magnit
•  2019–2021: Commercial Director Fruits 

and Vegetables

Logistic Director
Election
a member of the Management Board since 
2020
Education
National Research Nuclear University MEPhI, 
MBA in Logistics
Skills and Experience
•  2011–2014: Various positions in SolPro 

and OZK Group

•  2014–2019: Director of development 
Logistics and Supply Chain processes

•  2019–2020: Logistics and Transport 

Director in Auchan

Konstantin Arabidis

Pavel Tomanek

Morath Cristian Gunther

Chief Financial Officer
Election
a member of the Management Board since 
2016
Education
Peter the Great St. Petersburg 
Polytechnic University, department 
of Technical Cybernetics
University degree, St. Petersburg University, 
department of Economics
Member of ACCA
Skills and Experience
•  Before 2012: Various positions in PwC
•  2012–2016: Various positions in O’KEY 

Group

Chief Operational Officer
Election
a member of the Management Board since 
2021
Education
Masaryk University (Czech Republic)
Degree from the Leadership Development 
Centre (UK)
Skills and Experience
Before 2015:
•  Chief Operations Officer in O’KEY GROUP
•  Operations Director in Karusel X5 Retail 

Group

•  Chief Operations Officer of EKO market
•  Chief Operations Manager in LENTA
•  Regional Director in Tesco
•  Country Manager in Marionnaud 

Parfumeries

Commercial Operations Director
Election
a member of the Management Board since 
2021
Education
University of Applied Sciences in Germany, 
MBA
Skills and Experience
Before 2015:
•  Chief Executive Officer in Moldretail Group 

SRL, Moldova

•  Chief Commercial Officer in REWE, Romania
•  Business Unit Manager Purchasing Dry 

Food in Edeka Group, Germany

•  Commercial and Marketing Director in PLUS 

Discount, Romania

•  Chief Executive Officer in Delta Distribution 

SA, Romania

•  2015–2018: Head of Sales Department 

•  Chief Operating Officer in Censosud SA, 

in O’KEY Group

Argentina and Chile

•  2012–2015: Chief Commercial Officer in X5 

Retail Group Karusel

•  2018–2020: Commercial Director at J. A. 

Woll-Handles GmbH

•  2020–2021: Commercial Director 
for Alcohol, Beverages, Tobacco 
and Private Label categories in O’KEY 
Group

58

59

Svetlana Goncharuk
Supply Chain Director
Election
a member of the Management Board since 
2020
Education
National University of Food Technologies, Kiev
Skills and Experience
•  2005–2011: Various positions in Supply 

Chain, Orangina Schweppes (Rosinka, Kiev)
•  2011–2015: X5 Retail Group, Supply Chain, 

Elena Remennikova
E-Commerce Director
Election
a member of the Management Board since 
2015
Education
National University of Food Technologies, Kiev
Stockholm School of Economics Executive 
MBA
Skills and Experience
•  2000–2009: Federal purchasing director, 

Replenishment

X5 Retail Group

Olga Kuzyakina
Real Estate Director
Election
a member of the Management Board since 
2020
Education
PHD, Skolkovo Executive MBA
Heinrich Heine Universitat (Germany, 
Dusseldorf)
Skills and Experience
•  2013–2020: Real estate director in Aton 

Investment Group

•  2010–2011: Chief Commercial Director, 

•  2010–2013: Real estate director 

Utkonos

•  2011–2012: CEO of AMF international 
delivery of flowers and presents

in Castorama

•  2007–2010: Cushman &Wakefield , 

Associate partner

•  2001–2007 Metro Cash&Carry, Project 

manager

Annual Report 2021Delivering great customer serviceRisk management

Our risk management system is aimed at providing a reasonable guarantee 

that the Company’s strategic goals will be achieved in a timely manner 

and that the level of risks faced by the Group remains acceptable 

for management and shareholders. We operate a unified approach 

to risk management through the Group Risk Standard, which comprises 

a range of relevant tools and methodologies aimed at early risk detection 

and risk mitigation.

The Board of Directors has overall responsibility 
for the establishment and oversight of the Group’s risk 
management framework. The Group’s Audit Committee 
oversees how the management monitors compliance 
with the Group’s risk management policies and procedures, 
and reviews the adequacy of the risk management 
framework in relation to the risks faced by the Group. 
The Internal Audit assists the Group’s Audit Committee 
in its oversight role. The Internal Audit undertakes both 
regular and ad hoc reviews of risk management controls 
and procedures, the results of which are reported 
to the Audit Committee. The Group, through its training 
and management standards and procedures, aims 
to develop a disciplined and constructive control 
environment in which all employees understand their roles 
and obligations. Identified risk areas are monitored quarterly 
and followed by a coordinated improvement programme.

The current situation places new challenges for the 
Russian economy, business community and O’KEY Group 
in particular. Our well-balanced business model offers a 
significant hedge against the market volatility. Nevertheless, 
due to the current  unprecedented global geopolitical and 
economic turbulence, we believe, we are not in the position 
to identify and asses all the key risks that could have a 
material adverse effect on our business.

Despite the current situation, we strive to run our business 
smoothly providing our customers the best value proposition 
and impeccable service. Our well-balanced business 
model and established corporate governance system offer 
a significant hedge against market volatility and enable us 
to serve the interests of our stakeholders.

60

61

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

Board of Directors

•  Overall responsibility 
for the establishment 
and oversight of the Group’s risk 
management framework

Audit Committee

•  Oversees how management 

monitors compliance 
with the Group’s risk 
management policies 
and procedures

•  Reviews the adequacy 

of the risk management 
framework in relation 
to the risks faced 
by the Group

Executive management

(CEO and Management Board)
•  Oversees implementation 
of, and adherence to, risk 
management policies

•  Monitors and manages risks 

relevant to job function

•  Carries out risk identification 

and reporting

•  Performs operational risk 

management

Internal Audit

•  Assists the Group’s Audit 

Committee in its oversight role

•  Undertakes both regular and 

ad hoc reviews of risk 
management controls 
and procedures, the results of 
which are reported 
to the Audit Committee

INTERNAL CONTROL AND RISK MANAGEMENT SYSTEM

Regarding the internal controls in the area of accounting 
and financial reporting, the following should be noted.
•  Staff involved in the Company’s accounting and financial 
reporting are appropriately qualified and are kept up-to-
date with relevant changes in International Financial 
Reporting Standards (IFRS). Additionally, specific training 
and written guidance on particular matters is provided 
where needed. Written guidance, regularly updated 
for business developments and regulatory changes, 
is available to all relevant staff members and provides 
a summary of the Company’s accounting and financial 
reporting policies and procedures.

•  Controls have been established in the processing 
of accounting transactions to ensure appropriate 
authorisations for transactions, effective segregation 
of duties and the complete and accurate recording 
of financial information.

•  Completeness and timely recording of financial information 
is ensured through regular reviews, monitoring of specific 
key performance indicators, validation procedures 
by functional leaders and as an additional check, 
the process of internal and external audit.

•  The Company relies on a comprehensive system 

of financial information and oversight. Strategic plans, 
business plans, budgets and the interim and full-year 
consolidated accounts of the Company are drawn up 
and brought to the Board for approval. The Board also 
approves all significant investments. The Board receives 
monthly financial reports setting out the Company’s 
financial performance in comparison to the approved 
budget and prior year figures. 

•  Any weaknesses in the system of internal controls 
identified by either internal or external auditors 
are promptly and fully addressed. 

•  The external auditors perform a limited review 

of the Company’s half-year consolidated financial 
statements and a full audit of the annual consolidated 
financial statements.

In accordance with the requirements of IFRS, we disclose 
detailed information on the market, credit and foreign 
exchange risk to which it is exposed, as well as strategy 
for managing the risks.

Annual Report 2021Delivering great customer serviceAbout the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

#

8

Name of Risk

Definition & Potential Impact

IT platform 
development

Execution of our strategic targets requires adaptation of current IT infrastructure to the changing business needs. 
As the business grows, the complexity of processes supporting it and diversity of tasks around such growth are 
increasing. Delayed or inappropriate decisions on development of the infrastructure can lead to failures in meeting 
Group goals and impede attainment of longer-term goals.

9

IT security threats

We are observing an increase in IT security threats and higher levels of professionalism in computer crime. Our 
systems and solutions, as well as those of our counterparties remain potentially vulnerable to attacks. Depending on 
their nature and scope, such attacks could potentially lead to the leakage of confidential information, improper use 
of our systems, manipulation and destruction of data, sales downtimes and supply shortages, which in turn could 
adversely affect our reputation, competitiveness, and business, financial and operational performance.

10

Providing sufficient 
level of financing

Recent changes in the macroeconomic situation might result in a liquidity squeeze and tightening of lending policies 
by Russian banks. Given the expansion programme in the coming periods, issues with availability of external financing 
or significant changes  in its cost can negatively impact our Group’s ability to execute its expansion programme.

11

Tax regulations

Russian tax law has complex tax rules, which may be interpreted in different ways and tax rules are subject to 
frequent changes. Examinations by tax authorities and changes in tax regulations could adversely affect our business, 
and financial and operational performance.
Changes in tax law could result in higher tax expense and payments. Furthermore, legislative changes could 
materially impact tax receivables and liabilities as well as deferred tax assets and deferred tax liabilities.

12

13

14

Changes in working 
capital

Inability to control and manage elements of the working capital can result in negative changes for the operating cash 
flow and lead to liquidity gaps and excessive reliance on external financing.

Risk of 
misstatements 
in financial 
statements

We face exposure to risks relating to failures in proper financial reporting and the classification of accounting entries, 
and risks of making inaccurate accounting estimates.

Risks of currency 
and interest rates 
volatility 

We are exposed to fluctuations in exchange rates because of loans received in USD and contractual obligations in 
USD and EUR. Although measures are taken to minimise this risk, there can be no assurance that exchange rate and 
interest rate fluctuations will not negatively influence our results.

3

4

#

5

6

PRINCIPLE RISKS

Below we describe the key risks that could have a material adverse effect on our business, our financial and operational per-
formance and, as a result, could affect our share price and our reputation. Additional risks not known to us or those risks that 
we currently consider immaterial may also impair our business operations. We do not expect to incur any risks that may jeop-
ardise the continuity of our business.

#

1

Name of Risk

Definition & Potential Impact

Economic outlook

Our business is affected by uncertainties associated with changing economic conditions, particularly in the current 
environment of global economic instability. Therefore, we may face reduced customer demand as the income 
and purchasing power of our customers decreases under the impact of the weaker macroeconomic environment 
exacerbated by declining oil prices and sustained ruble volatility, as well as the coronavirus pandemic.

2

Competition risk

Political risk

Regulatory risk

The retail sector in Russia is highly competitive. We face strong competition from other retailers (Russian 
and international), some of which are larger and have greater resources. Retail chains compete mainly over store 
locations, product ranges, price, service and store conditions. Some competitors might be more effective and faster 
in capturing certain market opportunities, which in turn may negatively impact our market share and our ability 
to achieve our performance and expansion targets.

Political developments may adversely impact the macroeconomic environment and the market in which our company 
operates. Although political stability in Russia has improved, Russia is still a state whose political, economic 
and financial systems are rapidly developing and changing.

Our operations are subject to various government regulations and industry specific legislation with respect to quality, 
packaging, health and safety, labelling, distribution and other standards. Some regulations are still being developed 
in Russia. Current and future government regulations or changes thereto may require us to change the way we run our 
operations and could result in cost increases. Failure to comply with regulations can also lead to reputational damage.

Name of Risk

Definition & Potential Impact

Changing customer 
expectations

We strive to provide our customers with a wide range of goods and services, at competitive prices. However, we 
recognise that our customers’ shopping habits and expectations are influenced by the economic environment and will 
change over time.

Employee 
recruitment 
and retention

Competition for highly qualified management and store personnel remains intense in Russia. To meet our expansion 
plans we need highly skilled employees. Our future success depends in part on our continued ability to hire and retain 
new employees.
 We understand that any inability to attract and retain highly qualified employees and key personnel in the future 
could have a material adverse effect on our business.

7

Supply chain risk

Our financial performance depends in part on reliable and effective supply chain management. We rely on third 
parties to supply us with merchandise and services.
The third parties that supply us with merchandise and services also have other customers and may not have 
sufficient capacity to meet all of their customers’ needs, including ours, during periods of excess demand. Shortages 
and delays could materially harm our business. Unanticipated increases in prices could also adversely affect our 
performance. Furthermore, we may be exposed to the risk of delays and interruptions to our supply chain because of 
natural disasters, in case we are unable to identify alternative sources of supply in a timely manner.

62

63

Annual Report 2021Delivering great customer serviceInformation  
for Shareholders  
and Investors

SHARE CAPITAL

O’KEY Group S.A. share capital amounts to EUR 2,690,740 
divided into 269,074,000 ordinary shares of a nominal 
value of EUR 0.01 each. As at the date of this report, 
the Company’s share capital has remained unchanged since 
30 November 2010.

All shares issued by the Company have equal rights 
as provided for by the law of 10 August 1915 on commercial 
companies, as amended (the “Company Law”) and as set 
forth in the Articles, save for the special rights granted 
to the Caraden Shareholder.

The Company does not hold any of its own shares and has 
not acquired it during the 2021 financial year.

SIGNIFICANT  
SHAREHOLDINGS

As of 31 December 2021, the three major indirect 
shareholders of the Group are its founders:
•  Mr Dmitrii Troitskii (who indirectly owns approximately 

30.38% of the outstanding share capital of O’KEY Group 
S.A.);

•  Mr Dmitry Korzhev (who indirectly owns approximately 
10.78% of the outstanding share capital of O’KEY Group 
S.A.);

•  Mr Boris Volchek (who indirectly owns approximately 

29.53% of the outstanding share capital of O’KEY Group 
S.A.)

As of 31 March 2022, the three major indirect shareholders 
of the Group are its founders:
•  Mr Dmitrii Troitskii (who indirectly owns approximately 

30.38% of the outstanding share capital of O’KEY Group 
S.A.);

•  Mr Dmitry Korzhev (who indirectly owns approximately 
10.78% of the outstanding share capital of O’KEY Group 
S.A.);

•  Mr Boris Volchek (who indirectly owns approximately 

30.03% of the outstanding share capital of O’KEY Group 
S.A.)

SHARE CAPITAL STRUCTURE  
AS OF 31 DECEMBER 2021  
DIRECT HOLDINGS:

NISEMAX Co Limited

GSU Limited

Free-float and other holders

27.27% 43.20%

29.53%

SHARE CAPITAL STRUCTURE  
AS OF 31 MARCH 2022  
DIRECT HOLDINGS:

NISEMAX Co Limited

GSU Limited

Free-float and other holders

26.77% 43.20%

30.03%

64

65

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

GLOBAL DEPOSITARY RECEIPTS (GDRS)

Global Depositary Receipts (GDRs) are issued in respect 
of ordinary shares at a ratio of one ordinary share per one 
GDR. The GDRs are traded on the London Stock Exchange. 
On 9 December 2020, the GDRs were admitted to trading 
on the Moscow Exchange, the trading started on 14 
December 2020.

The Company’s depositary bank is The Bank of New 
York Mellon.

As of 31 December 2021, GDRs represented 41.89% of the 
Group’s share capital, including 38.172% admitted to trading 
on the London Stock Exchange and Moscow Exchange.

On 15 February 2022, some amount of shares was converted 
to GDRs. As a result of this transaction, as of 15 February 
2022, GDRs represented 50.22% of the Group’s share 
capital, including 38.172% admitted to trading on the London 
Stock Exchange and Moscow Exchange.

No other securities have been issued by the Company.

STOCK EXCHANGE

As of 31 December 2021, O’KEY Group S.A. GDRs were traded on the London Stock Exchange and on the Moscow Exchange.

TRADING FLOOR OF O’KEY GROUP S.A. GDRS

Trading floor

London Stock Exchange

Moscow Exchange

Ticker code

OKEY

OKEY

O’KEY GROUP S.A. SECURITIES IDENTIFICATION NUMBERS

CUSIP1

Regulation S GDRs

Regulation S GDRs

Rule 144A GDRs

ISIN2

Regulation S GDRs

Regulation S GDRs

Rule 144A GDRs

Code

670866201

670866110

670866102

Code

US6708662019

US6708661102

US6708661029

1. 

2. 

CUSIP (Committee on Uniform Security Identification Procedures) – is an identification number given to the issue of shares for the purposes of facilitating clearing.
ISIN (International Securities Identification Number) – is an international identification number of the share.

Annual Report 2021Delivering great customer serviceAbout the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

O’KEY GROUP S.A. GDR PRICE PERFORMANCE AND TRADING VOLUMES  
ON LSE IN 2021

CREDIT RATINGS

1.0

0.75

0.6

0.4

1.04.2021

Source: The London Stock Exchange

LSE Price, USD

LSE Volume

1,200,000

900,000

600,000

300,000

1.04.2022

Credit rating

Outlook

Last rating date

Expert RA

ruA-

Stable

2 July 2021

In July 2021, Expert RA affirmed the Company’s credit rating of ‘ruA-’ with a stable outlook. The rating reflects the Group’s 
stable position within the Russian food retail market, its strong liquidity and debt repayment capacity as well as high standards 
of corporate governance and risk management.

O’KEY GROUP S.A. GDRS TRADING INFORMATION ON LONDON STOCK EXCHANGE

Annual maximum price, USD

Annual minimum price, USD

Year-end price, USD

Trading volume (mln units)

Source: LSE, market transactions

2021

0.94

0.59

0.59

15.4

2020

2.1

1.2

1.3

9.2

O’KEY GROUP S.A. GDR PRICE PERFORMANCE AND TRADING VOLUMES  
ON MOEX IN 2021

80

70

60

50

1.04.2021

Source: Moscow Exchange

MOEX Price, RUB

MOEX Volume

800,000

600,000

400,000

200,000

1.04.2022

O’KEY GROUP S.A. GDRS TRADING INFORMATION ON MOSCOW EXCHANGE

Annual maximum price, RUB

Annual minimum price, RUB

Year-end price, RUB

Trading volume (mln units)

Source: MOEX, market transactions

O’KEY GROUP S.A. GDRS 
TRADING VOLUMES 
COMPOSITION IN 2021

2021

66.77

41.80

41.80

22.1

20201

67.80

62.75

63.99

2.4

59%

41%

Russian individual 
investors constituted up 
to 100% of O’KEY trading 
volumes on MOEX  
in 2021

Source: London Stock Exchange and Moscow Exchange

MOEX

LSE

Source: MOEX

O’KEY Group GDRs trading data appear starting from 14 December 2020, i.e. the start of the trading on MOEX.

1. 

66

67

ANALYST COVERAGE

As of the end of 2021, four equity research analysts from leading international and Russian banks followed the Company 
on a regular basis. O’KEY’s IR team monitors and communicates analyst consensus to the Company’s top management.

Company

Aton

Gazprombank

Raiffeisen Bank

Sberbank CIB

Source: Company

Analyst

Victor Dima

Marat Ibragimov

Egor Makeev

Phone number

+7 (495) 213–03–44

+7 (495) 980–41–87

+7 (495) 221–98–51

Mikhail Krasnoperov

+7 (495) 933–98–38

DIVIDENDS

DIVIDEND POLICY

To determine the recommended 
amount of dividends that will 
be payable, the Group’s Board 
of Directors abides by the dividend 
policy. The general meeting 
of shareholders, upon recommendation 
of the Board of Directors, determines 
how the remainder of the annual 
net profits of the Company should 
be disposed of, including by way 
of stock dividend, it being understood 
that the remaining net profits 
of the Company left after payment 
of dividends shall be used for business 
development of the Company and its 
subsidiaries and the development 
of the retail business of the Group 
in Russia. Interim dividends may 
be declared and paid (including 
by way of staggered payments) 
by the Board of Directors, subject 
to observing the terms and conditions 
provided by law either by way 
of a cash dividend or by way 
of an in kind dividend.

Period

Record date

Amount 
of dividend per 
GDR (USD cents, 
gross)

Amount of accrued 
dividend (USD, 
gross)

Interim dividends 2011

12.09.2011

Interim dividends 2012

23.02.2012

Interim dividends 2013

15.02.2013

Interim dividends 2014

18.02.2014

Interim dividends 2014

Interim dividends 2015

Interim dividends 2016

Interim dividends 2017

Interim dividends 2018

Interim dividends 2019

Interim dividends 2020

Interim dividends 2021

TAXATION

17.10.2014

11.09.2015

08.07.2016

20.01.2017

25.01.2018

03.10.2019

04.11.2020

Not declared 
and distributed

9.9481

10.254

18.953

22.670

7.433

8.920

8.548

9.167

12.367

0.05635

26,767,750.594

27,590,847.96

50,997,595.22

60,999,075.80

20,000,270.42

24,001,400.80

23,000,445.52

24,666,013.58

33,276,381.58

15,162,319.90

0.028275

7,608,067.35

As a general rule, the Company withholds 15% WHT from the dividend paid from 
Luxembourg for distribution to the holders of GDRs.

This information is provided for information purposes only. Potential and current 
investors should seek the advice of professional consultants on tax matters related 
to investments in the shares and GDRs of the Company.

Annual Report 2021Delivering great customer serviceAbout the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

Management 
and Directors 
Responsibility 
Statement

We confirm, to the best of our 
knowledge, that the consolidated 
financial statements which have 
been prepared in accordance with 
the International Financial Reporting 
Standards as adopted by the European 
Union, give a true and fair view 
of the assets, liabilities, financial 
position and profit or loss of O’KEY 
Group S.A., and the undertakings 
included in the consolidation taken 
as a whole, and that the consolidated 
Directors’ report includes a fair review 
of the development and performance 
of the business and the position of 
O’KEY Group S.A. and the undertakings 
included in the consolidation taken 
as a whole, together with a description 
of the principal risks and uncertainties 
they face.

Luxembourg, 11 April 2022

68

69

Dmitry Korzhev

Member of the Board  
of Directors

Mykola Buinyckiy

Member of the Board  
of Directors

Heigo Kera

Chairman

Konstantin Arabidis

CFO

Annual Report 2021Delivering great customer serviceFinancial 
Statements

Independent 
Auditor’s Report

To the Shareholders of O’KEY GROUP S.A. 

Report on the audit of the consolidated financial statements.

OUR OPINION

In our opinion, the accompanying consolidated financial 
statements give a true and fair view of the consolidated 
financial position of O’KEY GROUP S.A. (the “Company”) 
and its subsidiaries (the “Group”) as at 31 December 2021, 

and of its consolidated financial performance 
and its consolidated cash flows for the year then ended 
in accordance with International Financial Reporting 
Standards (IFRSs) as adopted by the European Union.

WHAT WE HAVE AUDITED

The Group’s consolidated financial statements comprise:
•  the consolidated statement of financial position 

•  the consolidated statement of changes in equity 

for the year then ended;

as at 31 December 2021;

•  the consolidated statement of cash flows for the year 

•  the consolidated statement of profit or loss and other 

then ended;

comprehensive income for the year then ended;

•  the notes to the consolidated financial statements, which 

include a summary of significant accounting policies.

BASIS FOR OPINION

We conducted our audit in accordance with the Law of 23 
July 2016 on the audit profession (Law of 23 July 2016) and 
with International Standards on Auditing (ISAs) as adopted 
for Luxembourg by the “Commission de Surveillance du 
Secteur Financier” (CSSF). Our responsibilities under the 
Law of 23 July 2016 and ISAs as adopted for Luxembourg 
by the CSSF are further described in the “Responsibilities 
of the “Réviseur d’entreprises agréé” for the audit of the 
consolidated financial statements” section of our report.

We are independent of the Group in accordance with the 
International Code of Ethics for Professional Accountants, 
including International Independence Standards, issued 
by the International Ethics Standards Board for Accountants 
(IESBA Code) as adopted for Luxembourg by the CSSF 
together with the ethical requirements that are relevant 
to our audit of the consolidated financial statements. 
We have fulfilled our other ethical responsibilities under 
those ethical requirements.

We believe that the audit evidence we have obtained is suf-
ficient and appropriate to provide a basis for our opinion.

70

71

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

KEY AUDIT MATTERS

Key audit matters are those matters that, in our professional 
judgment, were of most significance in our audit of the 
consolidated financial statements of the current period.

Cabinet de révision agréé. Expert-comptable 

(autorisation gouvernementale n°10028256)

R.C.S. Luxembourg B 65 477 – TVA LU25482518

PricewaterhouseCoopers, Société coopérative, 2 rue Gerhard Mercator, 

B.P. 1443, L-1014 Luxembourg T : +352 494848 1, F : +352 494848 2900, 

www.pwc.lu

These matters were addressed in the context of our audit 
of the consolidated financial statements as a whole, 
and in forming our opinion thereon, and we do not provide 
a separate opinion on these matters.

KEY AUDIT MATTER 

HOW OUR AUDIT ADDRESSED 
THE KEY AUDIT MATTER

RECOGNITION OF BONUSES FROM  SUPPLIERS

Refer to Notes 4, 20 and 33 to the consolidated financial 
statements of the Group.

The Group receives various types of bonuses from suppliers 
relating to purchase of goods for resale. The bonuses 
are provided inthe form of volume discounts, slotting fees 
and other counter payments. Recognition of these bonuses 
leads to a significant reduction to the cost of goods sold 
and inventory value. While the major portion of the bonuses 
is recognised and settled within the year, a material amount 
of RUB 2,169,396 thousand remains outstanding within trade 
and other receivables as at the reporting date.

Recognition of bonuses from suppliers that are not settled 
as at the reporting date was one of the matters of most 
significance in our audit because their impact on the Group’s 
cost of goods sold, inventory and trade and other receivable 
balances is material, the number of underlying contracts with 
suppliers is large and their terms can be complex. Further, 
calculation of the period-end accrual for certain supplier 
bonuses and allocation of bonuses to inventory cost requires 
making estimates and applying judgments.

Our audit procedures to address the key audit matter 
included the following:
•  Understanding, evaluation of design and testing of 

relevant control activities that the Group has established 
in relation to recognition of bonuses from suppliers.
•  Understanding and evaluation of the accounting policy 
applied by the Group for accounting for bonuses from 
suppliers.

•  Reading significant contracts with suppliers 

and understanding of the terms that entitle the Group 
to bonuses from suppliers.

•  Performing a retrospective analysis of prior year bonuses 
receivable against subsequent settlements to assess 
accuracy of the Group’s estimates in the current year.

•  Performing analytical procedures over the accuracy 

and existence of the bonuses recognised in the current 
year based on historical data.

•  Agreeing bonuses receivable as at the reporting date 
to external confirmations obtained from suppliers 
on a sample basis, or alternative procedures through 
tracing the amounts recognised against underlying 
agreements and other relevant documentation.

•  Performing analytical procedures to assess allocation 
of bonuses to the goods that remain in stock at the 
reporting date.

•  Confirming that the accounting policy for offsetting 
of bonuses receivable from suppliers against trade 
payables is in line with IFRS and that the factual offsetting 
is in line with the accounting policy.

•  Considering adequacy of disclosures of information about 
the bonuses from suppliers in the consolidated financial 
statements of the Group.

Annual Report 2021Delivering great customer serviceNON-CURRENT ASSETS IMPAIRMENT ASSESSMENT

RECOVERABILITY OF DEFERRED TAX ASSETS RECOGNISED FOR THE 
CARRYFORWARD OF UNUSED TAX LOSSES

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

Refer to Notes 4, 14, 15 and 16 to the consolidated financial 
statements of the Group.

As at 31 December 2021, the carrying value of the Group’s 
non- current assets for which IAS 36 requires an assessment 
of whether there is any indication of impairment exceeds 
60% of total assets. These non-current assets are primarily 
attributable to the Group’s stores in operation and groups 
of assets held for future stores construction.

As at the reporting date, the Group assessed whether there 
is any indication that the carrying value of the non-current 
assets may not be recoverable or the impairment recognised 
in prior periods may not exist or may have decreased 
and tested for impairment or reversal of impairment those 
cash-generating units (CGUs) represented by individual 
stores and groups of assets held for future stores 
construction where such indications were noted.

As at 31 December 2021 the recoverable amount 
of the CGUs was determined based on value in use.

Based on the results of the impairment tests performed 
as at 31 December 2021 and during the year ended 
31 December 2021, the impairment loss of RUB 1,045,583 
thousand and reversal of impairment of RUB 293,164 
thousand were identified and recognised.

This is one of the key audit matters due to the magnitude 
of the carrying value of the non-current assets that require 
the assessment of any indication of impairment, judgement 
exercised by the Group in determining whether or not there 
is a specific indication of impairment and judgements applied 
in the calculation of the recoverable amount of these assets.

In addition, strong competition in the Russian retail market, 
political, economic tension and continued undulating 
COVID-19 outbreaks underpin the uncertainty of accounting 
estimates and the risk of significant adjustments in future 
periods to the carrying value of the Group’s non-current 
assets recognised in the consolidated financial statements.

Our audit procedures to address the key audit matter 
included the following:
•  We obtained understanding and evaluated the design 
of the Group’s relevant control activities around the 
impairment review.

•  We also considered the Group’s approach to 

determination of CGUs and identification of indication 
that these CGUs represented by the Group’s stores or 
groups of assets held for future stores construction may 
be impaired or impairment recognised in prior periods may 
not exist or may have decreased.

•  For those significant CGUs where indication of impairment 
was identified or where there was an indication that an 
impairment loss recognised in prior periods may no longer 
exist or may have decreased, we assessed whether the 
value in use approach applied by the Group to determine 
recoverable amount in each particular case is appropriate 
in the circumstances. We further obtained and analysed 
underlying calculations prepared by the Group 
for the impairment tests.

Our audit procedures were carried out with the involvement 
of internal valuation experts and included:
•  Reviewing the adequacy and consistency of methods 

applied to measurement of value in use, and the 
calculations’ mathematical accuracy.

•  Evaluating the reasonableness of the Group’s key 

assumptions and forecasts in the prior period, in order 
to assess the accuracy of the Group’s forecasts for future 
periods.

•  Verifying the appropriateness of budgets of the CGUs 

for projected periods used in the measurement of value 
in use through inquiries of the Group, corroborating 
the Group’s explanations, examining supporting 
documentation and comparing inputs against available 
external industry data.

•  Analysing and assessing in detail the key assumptions 
that significantly affect future cash flows of the CGUs 
and the discount rate applied by the Group to measure 
the recoverable amount, by comparing it to the weighted-
average cost of capital determined for the Group with due 
regard to its inherent risks, as well as considering whether 
the continued COVID-19 pandemic had an impact 
on these key assumptions by analysing the Group’s 
performance and the Russian retail industry dynamics 
in the current year.

•  Re-performing sensitivity analysis of the results of the 
Group’s assessment to reasonably possible changes 
to key assumptions.

We have tested the presentation and disclosure 
of information about the impairment test as carried out 
by the Group in the consolidated financial statements for 
its consistency with requirements of IAS 36 and its adequacy 
in the context of the consolidated financial statements 
as a whole.

72

73

Refer to Notes 4, 12 and 33 to the consolidated financial 
statements of the Group.

As at 31 December 2021, the carrying value of the 
Group’s deferred tax assets amounts to RUB 4,895,412 
thousand, including RUB 3,399,908 thousand arising on the 
accumulated tax losses carried forward by LLC Fresh Market 
that develops the Group’s chain of discounter stores under 
the DA! brand starting from 2015.

A deferred tax asset shall be recognised for the carryforward 
of unused tax losses to the extent that it is probable that 
future taxable profit will be available against which 
the unused tax losses can be utilised.

The Group performed the assessment of and concluded 
on the recoverability of the deferred tax assets. This analysis 
was based on the long-term financial projections for LLC 
Fresh Market, which includes estimates of its future profits.

This area was significant to our audit because of the history 
of tax losses generated by LLC Fresh Market, the complexity 
and subjectivity of the recoverability assessment and long-
term budgeting process, which is based on assumptions that 
are inherently uncertain and affected by the expected pace 
of new openings of the discounters. In addition, 
we considered the overall impact of the COVID-19 pandemic 
on the Russian economy that increases the degree 
of uncertainty of these assumptions. 

The audit procedures we have performed to address the key 
audit matter consisted of the following:
•  Understanding and evaluation of design of relevant 

control activities that the Group has in place in relation 
to recognition of current and deferred income taxes and 
long- term budget preparation.

•  Comparing the Group’s forecasts in the long-term budget 
prepared in prior year to actual performance to assess 
adequacy of the Group’s estimates in the current year.

•  Assessing accuracy of the deferred tax calculations.
•  Considering whether there are any limitations to the 

amount and timing of utilisation of the unused tax loss 
as established by the Russian tax legislation.

•  Obtaining the long-term budget prepared by the Group 

for LLC Fresh Market and challenging the expected future 
profits and assumptions regarding future earnings 
as reflected therein, including by comparing to actual 
results to date and industry trends.

•  Considering to what extent the COVID-19 pandemic 
impacted the performance of LLC Fresh Market in 
the current year by analysing its revenue and consumer 
behavior, expenses and the pace of new stores openings, 
as well as its impact on the ability of the discounters 
segment to adhere to the long-term budget.
•  Analysing the treatment of differences between 

accounting and tax books in the planning of future 
taxable profit.

•  Considering adequacy of disclosures on the deferred 
tax positions and assumptions used in assessing 
recoverability of the deferred tax assets from tax losses 
carry forward in the consolidated financial statements.

OTHER INFORMATION

The Board of Directors is responsible for the other 
information. The other information comprises the information 
stated in the annual report including the directors’ report but 
does not include the consolidated financial statements and 
our audit report thereon.

Our opinion on the consolidated financial statements does 
not cover the other information and we do not express any 
form of assurance conclusion thereon.

In connection with our audit of the consolidated financial 
statements, our responsibility is to read the other information 
identified above and, in doing so, consider whether the other 
information is materially inconsistent with the consolidated 
financial statements or our knowledge obtained in the audit, 
or otherwise appears to be materially misstated. If, based 
on the work we have performed, we conclude that there 
is a material misstatement of this other information, we are 
required to report that fact. We have nothing to report 
in this regard.

Annual Report 2021Delivering great customer service 
 
 
 
 
About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

From the matters communicated with those charged with 
governance, we determine those matters that were of 
most significance in the audit of the consolidated financial 
statements of the current period and are therefore the key 
audit matters. We describe these matters in our audit report 
unless law or regulation precludes public disclosure about 

the matter or when, in extremely rare circumstances, 
we determine that a matter should not be communicated 
in our report because the adverse consequences of doing 
so would reasonably be expected to outweigh the public 
interest benefits of such communication.

REPORT ON OTHER LEGAL AND REGULATORY REQUIREMENTS

The directors’ report is consistent with the consolidated 
financial statements and has been prepared in accordance 
with applicable legal requirements.

PricewaterhouseCoopers, Société cooperative Represented 
by

Andrei Chizhov

Luxembourg, 11 April 2022

RESPONSIBILITIES OF THE BOARD OF DIRECTORS AND THOSE 
CHARGED WITH GOVERNANCE FOR THE CONSOLIDATED 
FINANCIAL STATEMENTS

The Board of Directors is responsible for the preparation and 
fair presentation of the consolidated financial statements 
in accordance with IFRSs as adopted by the European 
Union, and for such internal control as the Board of Directors 
determines is necessary to enable the preparation of 
consolidated financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the consolidated financial statements, the Board 
of Directors is responsible for assessing the Group’s ability 

to continue as a going concern, disclosing, as applicable, 
matters related to going concern and using the going 
concern basis of accounting unless the Board of Directors 
either intends to liquidate the Group or to cease operations, 
or has no realistic alternative but to do so.

Those charged with governance are responsible 
for overseeing the Group’s financial reporting process.

RESPONSIBILITIES OF THE “RÉVISEUR D’ENTREPRISES AGRÉÉ” 
FOR THE AUDIT OF THE CONSOLIDATED FINANCIAL STATEMENTS

The objectives of our audit are to obtain reasonable 
assurance about whether the consolidated financial 
statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an audit report 
that includes our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that an audit 
conducted in accordance with the Law of 23 July 2016 
and with ISAs as adopted for Luxembourg by the CSSF 
will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, they 
could reasonably be expected to influence the economic 
decisions of users taken on the basis of these consolidated 
financial statements.

As part of an audit in accordance with the Law of 23 July 
2016 and with ISAs as adopted for Luxembourg by the CSSF, 
we exercise professional judgment and maintain professional 
scepticism throughout the audit. We also:
•  identify and assess the risks of material misstatement 
of the consolidated financial statements, whether due 
to fraud or error, design and perform audit procedures 
responsive to those risks, and obtain audit evidence that 
is sufficient and appropriate to provide a basis for our 
opinion. The risk of not detecting a material misstatement 
resulting from fraud is higher than for one resulting from 
error, as fraud may involve collusion, forgery, intentional 
omissions, misrepresentations, or the override of internal 
control;

•  obtain an understanding of internal control relevant 

to the audit in order to design audit procedures that are 
appropriate in the circumstances, but not for the purpose 
of expressing an opinion on the effectiveness of 
the Group’s internal control;

•  evaluate the appropriateness of accounting policies used 
and the reasonableness of accounting estimates and 
related disclosures made by the Board of Directors; 

•  conclude on the appropriateness of the Board 

of Directors’ use of the going concern basis of accounting 
and, based on the audit evidence obtained, whether 
a material uncertainty exists related to events or 
conditions that may cast significant doubt on the Group’s 
ability to continue as a going concern. If we conclude 
that a material uncertainty exists, we are required to draw 
attention in our audit report to the related disclosures 
in the consolidated financial statements or, if such 
disclosures are inadequate, to modify our opinion. 
Our conclusions are based on the audit evidence obtained 
up to the date of our audit report. However, future events 
or conditions may cause the Group to cease to continue 
as a going concern;

•  evaluate the overall presentation, structure and content 
of the consolidated financial statements, including the 
disclosures, and whether the consolidated financial 
statements represent the underlying transactions and 
events in a manner that achieves fair presentation;
•  obtain sufficient appropriate audit evidence regarding 
the financial information of the entities and business 
activities within the Group to express an opinion on the 
consolidated financial statements. We are responsible for 
the direction, supervision and performance of the Group 
audit. We remain solely responsible for our audit opinion.

We communicate with those charged with governance 
regarding, among other matters, the planned scope and tim-
ing of the audit and significant audit findings, including any 
significant deficiencies in internal control that we identify 
during our audit.

We also provide those charged with governance with 
a statement that we have complied with relevant ethical 
requirements regarding independence, and communicate 
to them all relationships and other matters that may reason-
ably be thought to bear on our independence, and where 
applicable, actions taken to eliminate threats or safeguards 
applied.

74

75

Annual Report 2021Delivering great customer serviceAbout the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

Consolidated 
Financial Statements 
for the year ended 
31 December 2021

78 

80 

81 

82 

Consolidated Statement of Financial Position 
as at 31 December 2021

Consolidated Statement of Profit or Loss and Other 
Comprehensive Income for the year ended 
31 December 2021

Consolidated Statement of Changes in Equity 
for the year ended 31 December 2021

Consolidated Statement of Cash Flows for the year 
ended 31 December 2021

83 

1.  Background

84 

2. Basis of preparation

86 

6. Segment information

88 

7. Principal subsidiaries

98 

17. Prepayments

104 

28. Financial risk management

99 

18. Other non-current assets

109 

29. Capital commitments

88 

8. General, selling and administrative expenses

99 

19. Inventories

110 

30. Contingencies

89 

9. Other operating income and expenses, net

99 

20. Trade and other receivables

110 

31. Related party transactions

89 

10. Finance income and finance costs

100 

21. Cash and cash equivalents

112 

32. Fair value disclosures

89 

11. Foreign exchange gain / (loss)

100 

22. Equity

113 

33. Significant accounting policies

90 

12. Income tax

100 

23. Earnings / (loss) per share

123 

34. Events subsequent to the reporting date

93 

13. Investment property

101 

24. Loans and borrowings

84 

3. Functional and presentation currency

94 

14. Property, plant and equipment and construction 
in progress

85 

4. Use of estimates and judgments

97 

15. Right-of-use assets

86 

5. New or revised standards and interpretations 
adopted by the Group

98 

16. Intangible assets

102 

25. Lease liabilities

102 

26. Trade and other payables

103 

27. Reconciliation of movements of liabilities to cash 
flows arising from financing activities

76

77

Annual Report 2021Delivering great customer serviceCONSOLIDATED STATEMENT OF FINANCIAL POSITION 
AS AT 31 DECEMBER 2021

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

Note

31 December 2021

31 December 2020

’000 RUB

Note

31 December 2021

31 December 2020

13

14

14

15

16

12

18

19

20

17

21

1,947,218

41,617,139

1,772,089

20,190,899

1,330,376

4,895,412

959,428

72,712,561

19,877,175

3,590,570

59,055

1,159,164

-

9,447,998

34,133,962

106,846,523

1,897,449

41,252,458

2,784,595

20,601,991

1,269,804

4,709,712

507,746

73,023,755

16,460,125

3,042,208

58,882

1,092,150

63,250

7,713,568

28,430,183

101,453,938

EQUITY AND LIABILITIES

Equity

Share capital

Legal reserve

Additional paid-in capital

Hedging reserve

Retained earnings

Translation reserve

Total equity

Non-current liabilities

Loans and borrowings

Lease liabilities

Deferred tax liabilities

Total non-current liabilities

Current liabilities

Loans and borrowings

Interest accrued on loans and borrowings

Lease liabilities

Trade and other payables

Current income tax payable

Total current liabilities

Total liabilities

Total equity and liabilities

22

24

25

12

24

24

25

26

119,440

10,597

8,555,657

-

3,393,474

1,774,457

13,853,625

31,644,919

19,077,160

514,428

51,236,507

6,171,694

149,445

4,985,877

29,954,756

494,619

41,756,391

92,992,898

106,846,523

119,440

10,597

8,555,657

(155,056)

3,185,645

1,761,152

13,477,435

31,808,417

20,166,661

559,741

52,534,819

4,418,673

204,467

4,472,445

25,928,027

418,072

35,441,684

87,976,503

101,453,938

’000 RUB

ASSETS

Non-current assets

Investment property

Property, plant and equipment

Construction in progress

Right-of-use assets

Intangible assets

Deferred tax assets

Other non-current assets

Total non-current assets

Current assets

Inventories

Trade and other receivables

Prepaid income tax

Prepayments

Other current assets

Cash and cash equivalents

Total current assets

Total assets

78

79

Annual Report 2021Delivering great customer service 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF PROFIT OR LOSS AND OTHER 
COMPREHENSIVE INCOME FOR THE YEAR ENDED 31 DECEMBER 
2021

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 
FOR THE YEAR ENDED 31 DECEMBER 2021

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

’000 RUB

Revenue

Cost of goods sold

Gross profit

General, selling and administrative expenses

Other operating income and expenses, net

Operating profit

Finance income

Finance costs

Foreign exchange gain/(loss)

Profit/(loss) before income tax

Income tax (expense)/benefit

Profit/(loss) for the year

Other comprehensive income

Items that will never be reclassified to profit or 
loss:

Exchange differences on translation 
to presentation currency

Items that are or may be reclassified subsequently 
to profit or loss:

Derecognition of hedge/change in fair value 
of hedge

Income tax on items within other comprehensive 
income

Other comprehensive income for the year, net 
of income tax

Total comprehensive income/(loss) for the year

Earnings/(loss) per share

Basic and diluted earnings/(loss) per share 
(in RUB per share)

Note

2021

2020

6

8

9

10

10

11

12

12

23

187,097,352

174,341,169

(144,978,269)

(135,053,236)

42,119,083

(35,718,427)

(1,409,812)

4,990,844

68,430

(4,866,815)

205,888

398,347

(190,518)

207,829

39,287,933

(32,792,114)

(1,457,222)

5,038,597

86,846

(4,971,224)

(1,786,951)

(1,632,732)

188,668

(1,444,064)

13,305

556,255

193,820

(38,764)

168,361

577

(115)

556,717

376,190

(887,347)

0.8

(5.4)

80

81

’000 RUB

Note

Share 
capital

Legal 
reserve

Additional 
paid-in 
capital

Hedging 
reserve

Retained 
earnings

Translation 
reserve

Total equity

Balance at 1 January 2020

119,440

10,597

8,555,657

(155,518)

5,233,827

1,204,897 14,968,900

22

Comprehensive loss 
for the year

Loss for the year

Other comprehensive 
income

Foreign currency translation 
differences

Change in fair value 
of hedge

Income tax on items within 
other comprehensive 
income

Total other comprehensive 
income

Total comprehensive loss 
for the year

Transactions with owners 
recorded directly in equity

Contributions 
by and distributions 
to owners

Dividends declared

Total transactions 
with owners recorded 
directly in equity

Balance at 31 December 
2020

-

-

-

-

- 

-

-

-

-

-

-

-

- 

-

-

-

-

-

-

-

- 

-

-

-

-

(1,444,064)

-

(1,444,064)

-

577

(115)

-

-

-

556,255

556,255

-

-

577

(115)

462 

- 

556,255 

556,717 

462

(1,444,064)

556,255

(887,347)

-

-

(604,118)

(604,118)

-

-

(604,118)

(604,118)

119,440

10,597

8,555,657

(155,056)

3,185,645

1,761,152

13,477,435

Balance at 1 January 2021

119,440

10,597

8,555,657 (155,056)

3,185,645

1,761,152

13,477,435

Comprehensive income 
for the year

Profit for the year

Other comprehensive 
income

Foreign currency 
translation differences

Derecognition of hedge

Income tax on items within 
other comprehensive 
income

Total other 
comprehensive income

Total comprehensive 
income for the year

Balance at 31 December 
2021

-

-

-

-

- 

-

-

-

-

-

- 

-

-

-

-

-

-

-

193,820

(38,764)

207,829

-

207,829

-

-

-

13,305

13,305

-

-

193,820

(38,764)

- 

155,056 

- 

13,305 

168,361 

-

155,056

207,829

13,305

376,190

119,440

10,597

8,555,657

-

3,393,474

1,774,457

13,853,625

Annual Report 2021Delivering great customer service 
 
 
 
 
 
 
  
CONSOLIDATED STATEMENT OF CASH FLOWS FOR THE YEAR 
ENDED 31 DECEMBER 2021

1.  BACKGROUND

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

’000 RUB

Note

2021

2020

Cash flows from operating activities

Cash receipts from customers

Other cash receipts

Interest received

215,729,790

201,037,196

728,693

63,156

462,954

53,117

Cash paid to suppliers and employees

(197,644,782)

(185,135,037)

Taxes other than on income

Other cash payments

VAT paid

Income tax paid

Net cash from operating activities

Cash flows from investing activities

Purchase of property, plant and equipment (excluding 
VAT)

Purchase of intangible assets (excluding VAT)

Repayment of loan granted to related party

Proceeds from sale of subsidiaries

Proceeds from sale of investment property (excluding 
VAT)

13

Proceeds from sale of property, plant and equipment 
(excluding VAT)

Net cash used in investing activities

Cash flows from financing activities

Proceeds from loans and borrowings

Repayment of loans and borrowings

Interest paid on loans and borrowings

Repayment of principal amount of lease liabilities

Interest paid on lease liabilities

Dividends paid

Other financial payments

Net cash used in financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at the beginning of the year

Effect of exchange rate fluctuations on cash and cash 
equivalents

Cash and cash equivalents at the end of the year

22

21

21

82

83

(637,466)

(50,286)

(696,595)

(91,602)

(3,976,782)

(3,507,733)

(398,860)

(176,610)

13,813,463

11,945,690

(4,909,241)

(3,625,557)

(561,541)

-

180,000

1,135,430

(481,331)

346,025

-

-

228,414

5,773

(3,926,938)

(3,755,090)

13,133,144

(11,550,024)

(2,930,762)

(4,660,511)

(1,917,591)

-

(211,319)

11,450,000

(7,125,405)

(2,893,597)

(4,455,487)

(2,031,117)

(604,118)

(328,472)

(8,137,063)

(5,988,196)

1,749,462

7,713,568

(15,032)

2,202,404

5,507,079

4,085

9,447,998

7,713,568

(A) THE GROUP AND ITS OPERATIONS

These consolidated financial statements for the year 
ended 31 December 2021 have been prepared for O’KEY 
GROUP S.A. (the “Company”) and its subsidiaries (together 
referred to as the “Group”).

The Company was incorporated and is domiciled 
in Luxembourg. The Company is a public limited 
company (société anonyme) and was set up 
in accordance with Luxembourg regulations. The main 
part of the Group is located and conducts its business 
in the Russian Federation.

The Company does not have an immediate parent  
or an ultimate controlling party.

As at 31 December 2021 and 2020, the Company’s 
major indirect shareholders are Mr. Troitskii, Mr. Volchek 
and Mr. Korzhev.

As at 31 December 2021 global depository receipts (”GDRs”) 
represented 41.89% of the Company’s shares, 38.172% of the 
Company’s shares were admitted to trading on the London 
Stock Exchange in the form of GDRs (as at 31 December 

(B) BUSINESS ENVIRONMENT

The Group’s operations are primarily located in the Russian 
Federation which displays certain characteristics 
of an emerging market. Its economy is particularly sensitive 
to oil and gas prices. The legal, tax and regulatory frameworks 
continue to develop and are subject to varying interpretations 
and frequent changes which together with other legal 
and fiscal impediments contribute to the challenges faced 
by entities operating in the Russian Federation. The Russian 
economy continued to be negatively impacted by ongoing 
political tension in the region and international sanctions 
against certain Russian companies and individuals.

In 2021 ongoing political tension in the region escalated 
as a result of further developments of the situation 
with Ukraine which have negatively impacted commodity 
and financial markets, and increased volatility, particularly 
with regard to foreign exchange rates. Since December 2021, 
the circumstances have been deteriorating and the situation 
remains highly unstable. There is increased volatility 
in the financial and commodity markets. There is an expectation 
of further sanctions and limitations on business activity 
of companies operating in the region, as well as consequences 
on the economy in general, but the full nature and possible 
effects of these are unknown (Note 34).

COVID-19 In March 2020, the World Health Organisation 
declared the outbreak of COVID-19 a global pandemic. 
In response to the pandemic, the Russian authorities 
implemented numerous measures attempting to contain 
the spreading and impact of COVID-19, such as travel 
bans and restrictions, quarantines, shelter-in-place orders 
and limitations on business activity, including closures. 

2020 GDRs represented 38.172% of the Company’s shares, 
all of them were admitted to trading on the London Stock 
Exchange). On 15 February 2022, some ordinary shares were 
converted into GDRs and as a result, GDRs share reached 
50.22% in the Company’s shares, 38.172% of the Company’s 
shares were admitted to trading on the London Stock 
Exchange in the form of GDRs. Starting 14 December 2020, 
the Company’s GDRs are also traded on Moscow Exchange. 
Temporary trading suspension of admission to trading is 
disclosed in Note 34The Company’s registered address 
is at 6, rue Jean Monnet, L-2180 Luxembourg.

The Group’s principal business activity is operation 
of retail chains in Russia under the brand names 
“O’KEY” (hypermarkets) and “Da!” (discounter stores). 
At 31 December 2021, the Group operated 230 stores 
including 152 discounter stores (31 December 2020: 195 
stores including 118 discounter stores) in major Russian 
cities, including but not limited to Moscow and towns 
in Moscow region, St. Petersburg, Murmansk, Nizhniy 
Novgorod, Rostov-on-Don, Krasnodar, Lipetsk, Ekaterinburg, 
Novosibirsk, Krasnoyarsk, Ufa, Astrakhan and Surgut.

Some of the above measures were subsequently relaxed, 
however, as of 31 December 2021, the global infection levels 
remain high, vaccination rate is relatively low, and there 
is a risk that the Russian authorities would impose additional 
restrictions in subsequent periods, including due to emerging 
new variants of the virus.

In 2021 the Russian economy demonstrated positive 
dynamics in recovery from the pandemic. This trend 
was also supported by the global economic recovery 
and higher prices on global commodity markets. However, 
higher prices on certain markets in Russia and globally also 
contribute to the inflation in Russia.

The Group promptly addressed the situation with the further 
spread of COVID-19 and undertook necessary measures 
to maintain safe and smooth operations of its stores 
and supply chain, with focus on safety of customers 
and employees, supply chain and store replenishment, 
e-commerce and online orders, as well as social 
responsibility initiatives. These measures allowed the Group 
to overcome the challenges in response to COVID-19 
pandemic and fully satisfy consumer demand by creating 
a safe, convenient, and pleasurable shopping experience 
across all its formats and sales channels.

As the Group primarily operates in the food retail market, 
overall customer demand did not encounter significant 
deterioration, and even on the contrary for certain types 
of goods. Further, entities supplying food and essential 
goods for individuals fell out of scope of the restrictions 
imposed by Russian government authorities to contain 

Annual Report 2021Delivering great customer servicethe virus. A number of new restrictions such as QR codes 
and others were introduced by the local governments 
in 4Q 2021 with no material impact on the Group’s 
overall performance.

As a result of the pandemic, the Group continues to incur 
certain additional expenses related to COVID-19 (purchase 
of sanitisers, masks and gloves, plastic screens at cash 
desks, employees vaccination) to protect customers 
and employees, however no material impact on the financial 
result is noted.

Nonetheless in 2021, rental income of the Group in its 
turn demonstrated recovery to almost the pre-pandemic 
level on the back of return of the tenants to the normal 
operational activities and absence of lockdowns in most 
regions. The volume of sales of self-produced catering 
products also recovered due to the increased traffic level.

While there is still a high degree of uncertainty regarding 
the further pandemic development and its duration, 
management of the Group continues to evaluate related risks 
and believes in further positive development of the Group’s 
performance including its expansion plans. The Group 
successfully refinanced its maturing borrowings and ensured 
its stable liquidity position by increasing cash balances 
and retaining available undrawn credit facilities. Coupled 

with the continuous operational improvement, the above 
evidenced that the COVID-19 outbreak did not have 
any notable impact on the Group’s activities.

Overall, the Group’s operating business model proved its 
flexibility and resilience in the turbulent macroeconomic 
environment caused by the pandemic, which is supported 
by sustainable growth of revenue in the hypermarkets 
segment and an ongoing impressive increase of sales 
in the discounters segment, as disclosed in Note 6.

The impact of the COVID-19 downturn on the overall 
economic environment has been considered by the Group 
in assessing impairment of its non-current assets, 
as detailed in Note 14, updating fair values of the investment 
properties held by the Group disclosed in Note 13, as well 
in the analysis of the financial risks including the credit 
and liquidity risks to which the Group is exposed, 
as disclosed in Note 28.

Management of the Group continues to follow 
applicable government policies and recommendations 
and will do utmost to continue the Group’s operations 
in the best and safest possible way. However, the future 
effects of the current situation are difficult to predict 
and management’s current expectations and estimates could 
differ from actual results.

2. BASIS OF PREPARATION

(A) STATEMENT OF COMPLIANCE
These consolidated financial statements have been prepared 
in accordance with International Financial Reporting 
Standards (“IFRSs”) as adopted by the European Union under 
the historical cost convention, as modified by the initial 
recognition of financial instruments based on fair value, 
and by the revaluation of investment properties and financial 
instruments at fair value.

These consolidated financial statements were authorised 
for issue by the Board of Directors on 11 April 2022.

Any changes to these consolidated financial statements 
after issue require approval of the Board of Directors.

3. FUNCTIONAL AND PRESENTATION CURRENCY

The functional currency of each of the Group’s consolidated 
entities is the currency of the primary economic 
environment in which the entity operates. The functional 
currency of the Company and the Group’s subsidiaries 
outside of the Russian Federation is the US Dollar (“USD”) 
and the functional currency of the Group’s Russian 
subsidiaries is the Russian Rouble (“RUB”). The consolidated 
financial statements are presented in RUB, which 
is the Group’s presentation currency. All financial information 
presented in RUB has been rounded to the nearest 
thousand, except when otherwise indicated.

The results and financial position of the Group entities, which 
functional currencies are different from RUB, are translated 
into the presentation currency as follows:

•  assets and liabilities for each statement of financial 
position presented are translated at the closing rate 
at the end of the respective reporting period;
•  income and expenses are translated at the date 

of transaction;

•  components of equity are translated at the historic rate; 
•  all resulting exchange differences are recognised in other 

comprehensive income.

At 31 December 2021 the principal rates of exchange 
used for translating foreign currency balances 
were USD 1 = RUB 74.2926; EUR 1 = RUB 84.0695 
(31 December 2020: USD 1 = RUB 73.8757; 
EUR 1 = RUB 90.6824).

84

85

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

4. USE OF ESTIMATES AND JUDGMENTS

The preparation of consolidated financial statements 
in conformity with IFRSs requires management to make 
estimates and assumptions that affect the application 
of accounting policies and the reported amounts of assets, 
liabilities, income and expenses. Actual results may differ 
from those estimates.

Estimates and underlying assumptions are reviewed 
on an ongoing basis. Revisions to accounting estimates 
are recognised in the period in which the estimates 
are revised and in any future periods affected.

Management also exercises certain judgements, 
apart from those involving estimations, in the process 
of applying the accounting policies. Judgments that have 
the most significant effect on the amounts recognised 
in the consolidated financial statements and estimates that 
can cause a significant adjustment to the carrying amount 
of assets and liabilities within the next financial year include:

Tax legislation. The Group is subject to taxation in several 
jurisdictions. The major part of the tax burden refers 
to the Russian tax legislation, which is subject to varying 
interpretations when being applied to the transactions 
and activities of the Group. Significant judgement is required 
in determining whether the tax positions and interpretations 
the Group has taken can be sustained. Refer to Note 30.

Bonuses from suppliers. The Group receives various bonuses 
from suppliers which represent a significant reduction in cost 
of goods sold and inventory cost. The calculation of these 
amounts is in part dependent on an estimation of whether 
the amounts due under agreements with suppliers have 
been earned at the reporting date based on inventory 
purchased and other conditions. In particular, estimates 
and judgements are applied in determining the period-
end accrual for the supplier bonuses that are conditional 
on the volume of promotional or marketing activities 
provided. The allocation of the bonuses to inventory 
cost also has some element of judgement in relation 
to the attribution of the bonuses earned to the cost 
of specific goods received from suppliers based 
on the proportion of goods purchased.

Determination of recoverable amount of non-current 
assets. For those non-current assets where impairment 
indicators exist as at reporting date, the Group estimates 
the recoverable amount being the higher of their value 
in use and fair value less costs of disposal. For details 
of impairment assessment performed as at 31 December 
2021 refer to Notes 14–16.

Recoverability of deferred tax asset. Significant judgment 
is required in assessment of recoverability of deferred tax 
asset on tax losses of LLC Fresh Market, the Group’s entity 
that develops a discounter chain and does not yet generate 
profit. The Group performs analysis of future taxable 
profit to cover the accumulated tax losses on the basis 
of the long-term budget for the entity. Recognition 
of the deferred tax asset is contingent on the ability 

of the Group management to adhere to the long-term 
budget. Refer to Note 12.

Lease term. In determining the lease term, management 
considers all facts and circumstances that create 
an economic incentive to exercise an extension option, 
or not exercise a termination option. Extension options 
(or periods after termination options) are only included 
in the lease term if the lease is reasonably certain 
to be extended (or not terminated).

If the contractual lease term does not align 
with the economics of the transaction, management 
considers whether there are any non-contractual 
enforceable rights beyond the written agreement 
to determine the lease term with reference to mutual 
understanding between the parties, respective laws 
and regulations and other relevant factors. The assessment 
is reviewed if a significant event or a significant change 
in circumstances occurs which affects this assessment 
and that is within the control of the lessee.

The Group leases land and trade and other premises 
based on the lease agreements with various termination 
and extension options. To determine the lease term 
the management has applied judgement in performing 
its ‘reasonably certain’ assessment and determined that 
it is reasonably certain that the extension options will 
be exercised or termination options will not be exercised 
during the lease period which is based on the Group’s 
business plan with the respective planning horizon.

Most extension options in leases of trade premises have 
been included in the lease liability, because the Group 
is unlikely to replace the assets within the Group’s 
planning horizon.

The lease term is reassessed if an option is actually 
exercised (or not exercised) or the Group becomes 
obliged to exercise (or not exercise) it. The assessment 
of reasonable certainty is only revised if a significant event 
or a significant change in circumstances occurs, e.g. asset 
reconstruction, renovation and other, which affects this 
assessment, and that is within the control of the lessee.

For lease agreements of trade and other premises 
with various extension and termination options, where 
the lease period is based on the Group’s business 
plan with the respective planning horizon, the Group 
also performs its ‘reasonably certain’ reassessment 
and determines that it is reasonably certain that 
the extension options will be exercised or termination 
options will not be exercised closer to the end of the lease 
term, usually six months before the end of the lease. 
Six-month period is considered to be sufficient to make 
a decision to vacate the property or continue with the lease. 
The financial effect of revising the lease terms to reflect 
the effect of exercising extension and termination options 
was included in the ‘Modifications and reassessments’ 
captions in Notes 15 and 25.

Annual Report 2021Delivering great customer serviceAn increase in the lease term by 1 year for the leases 
assuming extension options at the reporting date 
would have increased the balances of right-of-use 
assets and lease liabilities by RUB 3,356,000 thousand 
and RUB 3,849,350 thousand, respectively 
(31 December 2020: by RUB 2,220,886 thousand 
and RUB 2,378,052 thousand, respectively).

A decrease of the lease term by 1 year for the leases 
assuming extension options at the reporting date 
would have decreased the balances of right-of-use 
assets and lease liabilities by RUB 3,396,092 thousand 
and RUB 3,946,326 thousand, respectively 
(31 December 2020: by RUB 2,225,313 thousand 
and RUB 2,447,850 thousand, respectively).

This analysis assumes that all other variables, in particular 
incremental borrowing rate, remain constant.

Discount rates used for determination of lease liabilities. 
The Group uses its incremental borrowing rate as a base 
for calculation of the discount rate because the interest rate 
implicit in the lease cannot be readily determined. In 2021, 

the Group’s incremental borrowing rate applied to lease 
liabilities denominated in Russian Roubles ranged from 6 
to 9%, and for contracts denominated in other currencies 
from 2 to 5% (2020: from 8 to 10% and from 4 to 6%, 
respectively).

An increase in the discount rate by 100 basis 
points at the reporting date would have decreased 
the balances of right-of-use assets and lease liabilities 
by RUB 683,997 thousand and RUB 672,583 thousand, 
respectively (31 December 2020: by RUB 854,900 thousand 
and RUB 811,287 thousand, respectively).

A decrease of the discount rate by 100 basis 
points at the reporting date would have increased 
the balances of right-of-use assets and lease liabilities 
by RUB 900,502 thousand and RUB 866,895 thousand, 
respectively (31 December 2020: by RUB 793,945 thousand 
and RUB 729,732 thousand, respectively).

This analysis assumes that all other variables, in particular 
lease term, remain constant.

5. NEW OR REVISED STANDARDS AND INTERPRETATIONS 
ADOPTED BY THE GROUP

The following amendments to standards became effective 
from 1 January 2021, but did not have any material impact 
on the Group:
•  Covid-19-Related Rent Concessions Amendment to IFRS 

•  Covid-19-Related Rent Concessions – Amendments 
to IFRS 16 (issued on 31 March 2021 and effective 
for annual periods beginning on or after 1 April 2021).

•  Interest rate benchmark (IBOR) reform – phase 2 

16 issued on 28 May 2020 and effective for annual 
periods beginning on or after 1 June 2020.

amendments to IFRS 9, IAS 39, IFRS 7, IFRS 4 and IFRS 
16 (issued on 27 August 2020 and effective for annual 
periods beginning on or after 1 January 2021).

6. SEGMENT INFORMATION

Operating segments are components that engage 
in business activities that may earn revenues or incur 
expenses, whose operating results are regularly reviewed 
by the chief operating decision maker (CODM) and for which 
discrete financial information is available. The CODM 
is the person or group of persons who allocate resources 
and assess the performance for the entity. The CODM has 
been determined as the CEO of the Group and the Board 
of Directors of the Company.

The Group is engaged in management of retail stores 
located in the Russian Federation. Although the Group is not 
exposed to concentration of sales to individual customers, 
all of the Group’s sales are made in the Russian Federation. 
As such, the Group is exposed to the economic development 
in Russia, including the development of the Russian retail 
industry. The Group has no significant non-current assets 
outside the Russian Federation.

The Group identified its operating segments in accordance 
with the criteria set in IFRS 8, Operating Segments, 
and based on the way the operations of the Group 
are regularly reviewed by the CODM to analyse performance 
and allocate resources within the Group.

The Group has two operating segments that also represent 
reportable segments: “O’KEY” and “DA!”. Each segment has 
similar format of their stores which is described below:
•  O’KEY – chain of modern style hypermarkets under 

the “O’KEY” brand;

•  DA! – chain of discounter stores in Moscow and Central 

region.

The core assortment of goods in the stores of each segment 
is different, and the segments are managed separately. 
For each of the segments, the CODM of the Group reviews 
internal management reports at least on a monthly basis.

86

87

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

All business components within each reportable segment demonstrate similar characteristics:
•  the products and customers;
•  the business processes are integrated and uniform: the components manage their operations centrally. Purchasing, 

logistics, finance, HR and IT functions are centralised;

•  the components’ activities are mainly limited to Russia which has a uniform regulatory environment.

The CODM assesses the performance of the operating segments based on revenue and earnings before interest, tax, 
depreciation and amortisation adjusted for certain one-off items outlined below (“EBITDA”). The “EBITDA” term is not defined 
in IFRS. Other information provided to the CODM is measured in a manner consistent with that in the consolidated financial 
statements. The accounting policies used for the segment reporting are the same as the accounting policies applied 
for the consolidated financial statements (Note 33).

Basis of segmentation used in these consolidated financial statements is consistent with that used in the prior year.

The segment information for the years ended 31 December 2021 and 31 December 2020 is as follows:

’000 RUB

O’Key

Da!

Total

2021

2020

2021

2020

2021

2020

External revenue

Sales of trading stock

144,630,730

141,494,065

34,788,867

25,949,806

179,419,597

167,443,871

Sales of self-produced 
catering products

Revenue from contracts 
with customers

Rental income

Total revenue

5,752,677

5,294,242

-

-

5,752,677

5,294,242

150,383,407

146,788,307

34,788,867

25,949,806

185,172,274

172,738,113

1,877,061

1,553,026

48,017

50,030

1,925,078

1,603,056

152,260,468

148,341,333

34,836,884

25,999,836

187,097,352

174,341,169

Inter-segment revenue

319,596

186,055

1,925,606

1,975,627

2,245,202

2,161,682

EBITDA

13,839,469

14,048,236

1,664,997

783,732

15,504,466

14,831,968

A reconciliation of EBITDA to profit/(loss) for the year is as follows:

’000 RUB

EBITDA

Revaluation of investment property

Net loss from disposal of non-current assets 
and net impairment of non-current assets

Loss from write-off of receivables 
and impairment of receivables

Depreciation and amortisation

Finance income

Finance costs

Foreign exchange gain/(loss)

Other one-off items

Profit/(loss) before income tax

Income tax (expense)/benefit

Profit/(loss) for the year

Note

9, 13

9

9

8

10

10

11

12

2021

15,504,466

(97,796)

(996,429)

2020

14,831,968

(191,500)

(750,423)

(317,855)

(311,660)

(8,904,143)

(8,203,742)

68,430

(4,866,815)

205,888

(197,399)

398,347

(190,518)

207,829

86,846

(4,971,224)

(1,786,951)

(336,046)

(1,632,732)

188,668

(1,444,064)

Annual Report 2021Delivering great customer service7. PRINCIPAL SUBSIDIARIES

9. OTHER OPERATING INCOME AND EXPENSES, NET

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

Details of the Company’s significant subsidiaries at 31 December 2021 and 31 December 2020, all wholly owned 
are as follows:

Subsidiary

LLC O’KEY

LLC Fresh Market

JSC Dorinda

LLC O’KEY management

LLC O’KEY Logistics

Country

Nature of operations

Russian Federation

Retail

Russian Federation

Retail and real estate

Russian Federation

Real estate

Russian Federation

Managing company

Russian Federation

Import operations

8. GENERAL, SELLING AND ADMINISTRATIVE EXPENSES

Note

14–16

’000 RUB

Personnel costs

Depreciation and amortisation

Communication and utilities

Advertising and marketing

Repairs and maintenance costs

Insurance and bank commissions

Security expenses

Legal and professional expenses

Operating taxes

Materials and supplies

Variable lease expenses and expenses relating 
to short-term and low value leases

Other costs

Total general, selling and administrative expenses

2021

15,387,753

8,904,143

4,036,544

1,992,459

1,398,746

1,094,159

730,438

708,968

651,760

408,653

353,397

51,407

35,718,427

2020

13,607,430

8,203,742

3,719,594

2,124,128

1,344,905

1,026,333

711,905

685,233

734,678

434,625

161,148

38,393

32,792,114

Total employee benefits expense for the year ended 31 December 2021 included in the cost of goods sold and general, selling 
and administrative expenses is RUB 18,405,339 thousand (2020: 16,390,792 thousand).

During the year ended 31 December 2021 the Group employed ca. 21 thousand employees on average (2020: ca. 20 thousand 
employees on average). Approximately 95% of the employees (2020: 95% of the employees) are store and warehouse 
employees and the remaining part is office employees.

Fees billed to the Group by PricewaterhouseCoopers, Société coopérative, the Company’s independent auditors, and affiliated 
companies thereof are as follows:

’000 RUB

Fees for statutory audit of annual and consolidated accounts

Fees charged for other assurance services

Fees charged for tax advisory services

Total auditors’ remuneration

2021

18,796

5,249

2,025

26,070

2020

18,586

5,677

443

24,706

88

89

’000 RUB

Gain from modification of leases

Net loss from disposal of non-current assets

Reversal of impairment of non-current assets

Impairment of non-current assets

Impairment of receivables

Loss from write-off of receivables

Note

15,25

14,15

14

Loss from revaluation of investment property

13

Sundry income and expense, net

2021

82,725

(244,010)

293,164

(1,045,583)

(58,304)

(259,551)

(97,796)

(80,457)

2020

56,092

(484,879)

-

(265,544)

(75,025)

(236,635)

(191,500)

(259,731)

Total other operating income and expenses, net

(1,409,812)

(1,457,222)

10. FINANCE INCOME AND FINANCE COSTS

’000 RUB

Recognised in profit or loss

Interest income on bank deposits

Other finance income

Total finance income

Interest expense on loans and borrowings

Interest expense on lease liabilities (Note 25)

Reclassification from hedging reserve

Total finance costs

Net finance costs recognised in profit or loss

2021

60,595

7,835

68,430

(2,990,720)

(1,875,913)

(182)

(4,866,815)

(4,798,385)

2020

68,314

18,532

86,846

(3,005,532)

(1,965,692)

-

(4,971,224)

(4,884,378)

During 2021 the Group has capitalised borrowing costs in the amount of RUB 81,673 thousand (2020: RUB 201,029 thousand) 
arising on financing directly attributable to the construction of the Group’s new stores. The capitalisation rate was 7.7% (2020: 
8.1%).

11. FOREIGN EXCHANGE GAIN / (LOSS)

The Group’s risk management policy is to receive loans and borrowings in the same currency in which revenues are generated 
(RUB). As at 31 December 2021, the share of the Group’s USD-denominated loans and borrowings approximated 3% of total 
loans and borrowings (31 December 2020: 3%). The Group’s exposure to currency risk is disclosed in Note 28.

’000 RUB

Foreign exchange loss on financial items

Foreign exchange gain on financial items

Net foreign exchange gain/(loss) on financial items

Foreign exchange gain/(loss) on operating items

Total foreign exchange gain/(loss)

2021

(461,167)

600,713

139,546

66,342

205,888

2020

(2,490,019)

1,040,625

(1,449,394)

(337,557)

(1,786,951)

Annual Report 2021Delivering great customer serviceIn 2021 substantial amount of the foreign exchange gain relates to lease contracts in foreign currencies. Another major 
part of the foreign exchange gain arose on import operations. The residual impact is attributable to USD-denominated 
intercompany loans between Group entities with different functional currencies which are eliminated on consolidation.

In 2020 substantial amount of the foreign exchange losses related to USD-denominated intercompany loans between Group 
entities with different functional currencies which are eliminated on consolidation. Another major part of the foreign exchange 
loss arose on lease contracts in foreign currencies while the residual impact was attributable to import operations.

12. INCOME TAX

INCOME TAX RECOGNISED IN PROFIT OR LOSS

’000 RUB

Current tax expense

Deferred tax benefit

Total income tax (expense)/benefit

2021

(460,295)

269,777

(190,518)

2020

(313,343)

502,011

188,668

RECONCILIATION BETWEEN THE TAX (EXPENSE)/BENEFIT AND PROFIT OR LOSS 
MULTIPLIED BY APPLICABLE TAX RATE
The income tax rate applicable to the majority of the Group’s 2021 and 2020 income is 20%, the income tax rate established 
by the Russian tax legislation. A reconciliation between the expected and the actual taxation benefit/charge is provided below.

’000 RUB

Profit/(loss) before income tax

Theoretical income tax at applicable tax rate of 20%

Effect of income taxed at different rates

Tax effect of items which are not deductible for taxation 
purposes:

• 

Inventory shrinkage expenses

•  Other non-deductible expenses

Adjustments to current income tax for previous periods

Income tax (expense)/benefit for the year

2021

398,347

(79,669)

(17,561)

(64,151)

(84,771)

55,634

(190,518)

2020

(1,632,732)

326,546

(102,701)

(82,077)

(35,507)

82,407

188,668

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

DEFERRED TAX ASSETS AND LIABILITIES

(A) DEFERRED TAXES IN RESPECT OF SUBSIDIARIES

The Group has not recorded a deferred tax liability in respect 
of temporary differences of RUB 28,053,090 thousand 
(31 December 2020: RUB 27,357,614 thousand) associated 
with investments in subsidiaries as the Group is able 
to control the timing of the reversal of those temporary 

differences and does not intend to reverse them 
in the foreseeable future. If the temporary difference 
reversed in form of distributions remitted to the Company, 
then an enacted tax rate of 5–15% would apply.

(B) RECOGNISED DEFERRED TAX ASSET ON TAX LOSS CARRIED FORWARD

Deferred tax asset recognised in respect of tax loss carried 
forward relates to the losses accumulated by the Group’s 
subsidiary LLC Fresh Market that develops a discounter 
chain and does not yet generate profit.

is following its long-term budget approved in prior years 
with insignificant changes on revenue and expenses planned 
for 2022 in order to reflect changes noted in 2021 with no 
impact on total net profit in monetary terms.

Starting from 1 January 2017 the amendments to the Russian 
tax legislation became effective in respect of tax loss 
carry forwards. The amendments affect tax losses 
incurred and accumulated since 2007 that have not been 
utilised. The 10-year expiry period for tax loss carry-
forwards that was in effect prior to 2017 no longer applies, 
and the accumulated tax losses can now be carried forward 
for utilisation in future periods without any time limitation, 
with exception of limitation on utilisation of tax loss carry 
forwards that applies during the period from 2017 to 2024. 
The amount of losses that can be utilised each year during 
this period is limited to 50% of annual taxable profit.

The Group determined that future taxable profits will 
be available at LLC Fresh Market in the foreseeable future 
against which its accumulated losses can be utilised. 
In making this assessment the Group considered that 
according to the discounter chain’s long-term budget 
the deferred tax asset of RUB 3,399,908 thousand 
on accumulated losses generated by LLC Fresh Market 
as at 31 December 2021 will be utilised in full by 2028. 
In 2021 no corrections to the Group’s long-term plan 
for number of opening of new stores were made. The Group 

Recognition of the deferred tax asset is contingent 
on the ability of the Group management to adhere 
to the key assumptions made in the long-term budget. 
These key assumptions in the discounter chain’s long-
term budget covering 2022-2028 include annual expansion 
by approximately 45–50 new discounter stores per year; 
annual growth in revenue comparable with past dynamics 
of the discounter chain; and gradual decrease of share 
of semi-fixed costs due to economies of scale.

In addressing the sensitivity of the timing of full utilisation 
of the deferred tax asset attributable to LLC Fresh Market, 
the Group estimated that if the pace of openings of new 
discounter stores in each of the years from 2022 to 2028 
is lower by 20% as compared to the chain expansion rate 
reflected in the segment’s long-term budget, with all other 
assumptions held constant, the timing of full utilisation 
of the deferred tax asset would shift from 2028 to 2029. 
The Group believes that any such shift does not affect 
the probability that the deferred tax asset would be fully 
utilised, since the tax losses can be carried forward 
indefinitely and have no expiry date under the Russian 
tax legislation.

(C) MOVEMENT IN TEMPORARY DIFFERENCES DURING THE YEAR

Differences between IFRS and statutory taxation regulations 
in Russia and other countries give rise to temporary 
differences between the carrying amount of assets 
and liabilities for financial reporting purposes and their tax 

bases. The tax effect of the movements in these temporary 
differences is detailed below.

90

91

Annual Report 2021Delivering great customer service’000 RUB

1 January 2021

Recognised in profit 
or loss

Recognised in other 
comprehensive income

31 December 2021

13. INVESTMENT PROPERTY

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

Tax effect of deductible/ (taxable) temporary differences and tax loss carry forwards

Investment property

Property, plant and equipment

Construction in progress

Right-of-use assets

Intangible assets

Other non-current assets

Inventories

Trade and other receivables 
and payables

Long-term investments

Lease liabilities

Tax loss carry-forwards

Net deferred tax assets

Recognised deferred tax assets

Recognised deferred tax 
liabilities

133,394

(1,520,221)

(258,363)

(2,961,959)

(91,784)

217,576

321,283

194,409

5,785

4,927,822

3,182,029

4,149,971

4,709,712

(559,741)

19,559

55,822

184,940

52,798

(4,295)

(71,985)

(53,652)

(16,074)

-

(115,215)

217,879

269,777

-

-

-

-

-

-

-

-

-

(38,764)

-

-

-

152,953

(1,464,399)

(73,423)

(2,909,161)

(96,079)

145,591

267,631

139,571

5,785

4,812,607

3,399,908

(38,764)

4,380,984

-

-

4,895,412

(514,428)

’000 RUB

1 January 2020

Recognised in profit 
or loss

Recognised in other 
comprehensive income

31 December 2020

Tax effect of deductible/ (taxable) temporary differences and tax loss carry forwards

Investment property

Property, plant and equipment

Construction in progress

Right-of-use assets

Intangible assets

Other non-current assets

Inventories

Trade and other receivables 
and payables

Long-term investments

Lease liabilities

Tax loss carry-forwards

Net deferred tax assets

Recognised deferred tax assets

Recognised deferred tax 
liabilities

95,094

(1,356,590)

(281,641)

(3,277,162)

(109,967)

240,783

326,963

139,734

5,785

5,024,469

2,840,607

3,648,075

4,175,871

(527,796)

38,300

(163,631)

23,278

315,203

18,183

(23,207)

(5,680)

54,790

-

(96,647)

341,422

502,011

-

-

-

-

-

-

-

(115)

-

-

-

(115)

133,394

(1,520,221)

(258,363)

(2,961,959)

(91,784)

217,576

321,283

194,409

5,785

4,927,822

3,182,029

4,149,971

4,709,712

(559,741)

In the context of the Group’s current structure, tax losses and current tax assets of different Group companies may not 
be offset against current tax liabilities and taxable profits of other Group companies and, accordingly, taxes may accrue 
even where there is a consolidated tax loss. Therefore, deferred tax assets and liabilities are offset only when they relate 
to the same taxable entity.

92

93

(A) RECONCILIATION OF CARRYING AMOUNT

’000 RUB

Investment properties at fair value as at 1 January 2020

Transfer from property, plant and equipment and construction in progress

Expenditure on subsequent improvements

Fair value gains less losses

Investment properties at fair value as at 31 December 2020

Investment properties at fair value as at 1 January 2021

Note

14

9

1,249,969

836,801

2,179

(191,500)

1,897,449

1,897,449

Transfer from property, plant and equipment and construction in progress and right-of-use 
assets

14,15

1,338,629

Expenditure on subsequent improvements

Fair value gains less losses

Disposals

Investment properties at fair value as at 31 December 2021

9

7,844

(97,796)

(1,198,908)

1,947,218

The trade premises of the Group included in investment 
property are subject to operating leases. As at 31 December 
2021 the Group’s investment property comprises three 
buildings and six land plots (31 December 2020: three 
buildings and six land plots).

During the year ended 31 December 2021 the Group revised 
its plans in respect of three land plots and concluded that 
these land plots will not be used for construction of new 
stores in the future. As a result, the associated property, 
plant and equipment, construction in progress and right-
of-use assets were transferred to investment property 
and fair valued at the date of the transfer, with net 

gain on revaluation included in other operating income 
and expenses. As at 31 December 2021 two of these three 
land plots were sold in 2021 (land plots in Moscow  
and in St. Petersburg).

Another one land plot in Ulyanovsk was also sold in August 
2021.

Total proceeds according to the agreements comprised 
RUB 1,135,430 thousand. The main part of the proceeds 
is the sale of land plot on Vasilyevsky Island 
in St. Petersburg.

(B) MEASUREMENT OF FAIR VALUE

The investment properties are valued annually 
on 31 December at fair value, by an independent, 
professionally qualified valuator who has recent experience 
in valuing similar properties in the Russian Federation.

The carrying values of investment properties at 31 December 
2021 and 31 December 2020 agree to the valuations 
reported by the external valuators with the use 
of a combination of the market approach with reference 
to comparable prices for orderly transactions with similar 
properties and the income approach with reference 
to estimates of future cash flows, supported by the terms 
of any existing lease and other contracts and by external 
evidence such as current market rents for similar properties 
in the same location and condition, and using discount rates 
that reflect current market assessments of the uncertainty 
in the amount and timing of the cash flows.

The principal assumptions underlying the estimation 
of the fair value with reference to the income 
approach are those relating to: the annual net rent rate 
of RUB 898–11,872 per sq. m. (31 December 2020: 
RUB 830–11,342 per sq. m.); expected occupancy 
of 88.0–100% in the subsequent years (31 December 2020: 
89.9–100%); and appropriate discount rate of 12.4% – 16.4% 
(31 December 2020: 14.8% – 15.0%).

These valuations are regularly compared to actual market 
yield data and actual transactions by the Group, and those 
reported by the market.

The fair value measurement of investment property has 
been categorised as a Level 3 fair value based on the inputs 
to the valuation technique used.

Annual Report 2021Delivering great customer service4,135,395

41,148,072

9,157,029

17,120,544

71,561,040

3,034,268

74,595,308

Disposals

92,484

3,550

22,746

754,377

873,157

-

873,157

14. PROPERTY, PLANT AND EQUIPMENT AND CONSTRUCTION 
IN PROGRESS

’000 RUB

Land

Buildings

Leasehold 
improvements

Machinery 
and equipment, 
auxiliary 
facilities 
and other fixed 
assets

Construction 
in progress

Total 
property, 
plant and 
equipment

Total property, 
plant 
and equipment 
and construction 
in progress

Cost

Balance 
at 1 January 
2020

Additions

Transfers

Transfer 
to investment 
property

4,901,189 40,042,676

8,539,655

16,009,852

69,493,372

2,976,838

72,470,210

60,679

443,312

-

1,527,408

2,031,399

2,272,857

4,304,256

-

672,825

798,813

385,190

1,856,828

(1,856,828)

-

(760,741)

-

-

-

(760,741)

(76,060)

(836,801)

Disposals

(65,732)

(10,741)

(181,439)

(801,906)

(1,059,818)

(282,539)

(1,342,357)

4,135,395

41,148,072

9,157,029

17,120,544

71,561,040

3,034,268

74,595,308

Balance 
at 31 December 
2020

Balance 
at 1 January 
2021

Additions

Transfers

Transfer 
to investment 
property (Note 
13)

480,093

706,457

-

1,097,733

2,284,283

3,393,564

5,677,847

-

470,374

1,473,980

851,649

2,796,003

(2,796,003)

-

(583,790)

-

-

(16,753) 

(600,543)  

(516,557)

(1,117,100) 

Disposals

(296,659)

(29,930)

(44,292)

(780,078)

(1,150,959)

(140,411)

(1,291,370)

Balance 
at 31 December 
2021

3,735,039 42,294,973

10,586,717

18,273,095 

74,889,824 

2,974,861

77,864,685 

Depreciation and impairment losses

Balance 
at 1 January 
2020

Depreciation 
for the year

Impairment 
losses

Disposals

Balance 
at 31 December 
2020

-

(10,717,277)

(3,806,563)

(13,007,357)

(27,531,197)

-

(1,318,813)

(1,083,731)

(1,203,509)

(3,606,053)

-

-

(27,531,197)

(3,606,053)

(15,871)

-

-

-

(15,871)

(249,673)

(265,544)

-

881

72,497

771,161

844,539

-

844,539

(15,871)

(12,035,209)

(4,817,797)

(13,439,705) 

(30,308,582)

(249,673)

(30,558,255)

94

95

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

’000 RUB

Land

Buildings

Leasehold 
improvements

Machinery 
and equipment, 
auxiliary 
facilities 
and other fixed 
assets

Construction 
in progress

Total 
property, 
plant and 
equipment

Total property, 
plant and 
equipment 
and construction 
in progress

(15,871)

(12,035,209)

(4,817,797)

(13,439,705)

(30,308,582)

(249,673)

(30,558,255)

Balance 
at 1 January 
2021

Depreciation 
for the year

Transfers 
to investment 
property (Note 
13)

Reversal 
of impairment 
through profit 
or loss

Impairment 
losses

-

(1,355,776)

(1,157,987)

(1,457,892)

(3,971,655)

15,871

-

-

11,709

27,580

-

-

-

(3,971,655)

27,580

199,299

-

150,000

49,299

(92,484)

-

-

-

-

199,299

(92,484)

(953,099)

(1,045,583)

Balance 
at 31 December 
2021

Net book value

At 1 January 
2020

At 31 December 
2020

At 31 December 
2021

-

(13,237,435)

(5,903,739)

(14,131,511)

(33,272,685)

(1,202,772)

(34,475,457)

4,901,189

29,325,399

4,733,092

3,002,495

41,962,175

2,976,838

44,939,013

4,119,524

29,112,863

4,339,232

3,680,839

41,252,458

2,784,595

44,037,053

3,735,039

29,057,538

4,682,978

4,141,584

41,617,139

1,772,089

43,389,228

Depreciation expense of RUB 3,971,655 thousand has been 
charged to selling, general and administrative expenses 
(2020: RUB 3,606,053 thousand).

During the year ended 31 December 2021, the Group 
revised its plans in respect of five land plots and associated 
property, plant and equipment and construction in progress, 
and considered them for future sale. As a result, one land 
plot in Rostov and one land plot and associated right 

of use assets in Moscow region were sold in 2021. Three 
land plots and associated property, plant and equipment 
and construction in progress were reclassified to investment 
property. One group of assets is located in St. Petersburg 
and two others are located in Moscow region (Note 13).

Annual Report 2021Delivering great customer service 
 
 
  
 
an impairment loss in the amount of RUB 953,099 thousand, 
in respect of construction in progress, which 
belongs to O’Key segment (2020: impairment loss 
of RUB 265,544 thousand was recognised, in respect 
of certain land plots and associated construction in progress, 
all of which belongs to O’Key segment). Impairment loss 
in the amount of RUB 92,484 thousand was also recognised 
for one land plot sold during 2021 (which belongs to O’Key 
segment).

The total recoverable amount of the impaired 
assets determined based on value in use approach 
as of 31 December 2021 amounted to RUB 707,347 thousand 
(31 December 2020: the total recoverable amount 
of the impaired assets determined based on the fair 
value less costs of disposal approach amounted 
to RUB 2,501,185 thousand).

The total recoverable amount of the assets for which 
impairment was reversed as of 31 December 2021 
is RUB 950,828 thousand. Reversal of impairment 
in the amount of RUB 293,164 thousand was done for non-
current assets belonging to O’Key segment (Note14, Note 
15). No reversal of impairment was noted as of 31 December 
2020.

The post-tax discount rate used in the assessment under 
the value in use approach as at 31 December 2021 was 11.9% 
(31 December 2020: 10.9%). If the revised estimated 
post-tax discount rate applied to the discounted cash 
flows of the CGUs had been 200 basis points higher than 
management’s estimates, the Group would need to reduce 
the carrying value of property, plant and equipment 
by RUB 133,000 thousand (2020: if the estimated post-
tax discount rate had been 200 basis points higher than 
management’s estimates, the Group would need to reduce 
the carrying value of property, plant and equipment 
by RUB 312,000 thousand).

IMPAIRMENT ASSESSMENT
At the end of each reporting period, the Group assesses 
whether there is any indication that its non-current assets 
including property, plant and equipment, right-of-use 
assets and other non-current assets may be impaired. 
Where the non-current assets relate to the Group’s stores, 
these stores are treated as separate CGUs, and impairment 
assessment is performed in respect of the aggregate 
carrying value of the non-current assets attributable 
to these CGUs with reference to their actual and anticipated 
performance and other relevant factors, including impact 
of COVID-19 on each particular CGU where noted, 
as outlined in Note 1.

For the CGUs subject to impairment testing, recoverable 
amount was determined based on either value-in-use 
or fair value less costs of disposal approach, depending 
on characteristics of particular CGUs.

Value in use calculations were prepared using cash flow 
projections based on financial budgets and forecasts 
approved by management covering a one-year period. 
Cash flows beyond the one-year period are extrapolated 
using an expected growth rate for each particular CGU 
which depends on its maturity and other relevant factors. 
The discount rates are post-tax and reflect management’s 
estimate of the risks specific to the Group.

Fair value less costs of disposal calculations were based 
on available information about most recent prices 
in an active market for similar assets in the comparable 
location and condition, and other relevant information. 
For determination of market values, an independent 
appraiser who holds recognised and relevant professional 
qualifications and has recent experience in the valuation 
of assets in the same location and category was engaged 
by the Group.

As the result of the impairment test performed 
as at 31 December 2021, the Group recognised 

PLEDGED ASSETS

At 31 December 2021, trade stores with carrying value 
of RUB 8,020,647 thousand have been pledged to third 
parties as collateral for bank borrowings (31 December 
2020: trade stores were pledged with carrying value 
of RUB 2,305,513 thousand).

96

97

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

15. RIGHT-OF-USE ASSETS

The Group leases various trade premises, land and other assets. Rental contracts are typically made for fixed periods 
of 3 to 49 years but may have extension and early termination options. Lease terms are negotiated on an individual basis 
and contain a wide range of different terms and conditions.

The table below presents the right-of-use assets by class of underlying assets:

’000 RUB

Trade premises

Land

Other

Total

Balance at 1 January 2020

15,069,404

4,487,947

1,955,046

21,512,397

Additions

Modifications and reassessments

Depreciation

Disposals

Balance at 31 December 2020

Balance at 1 January 2021

Additions

Modifications and reassessments

Depreciation

Reversal of impairment through 
profit or loss

Transfers to investment property 
(Note 13)

Disposals

776,708

1,713,826

(3,211,079)

(13,583)

14,335,276

14,335,276

1,126,071

2,987,565

(3,533,798)

-

-

-

Balance at 31 December 2021

14,915,114

The group ‘Other’ is mostly represented by office premises 
and warehouses.

Modifications and reassessments for the year ended 
31 December 2021 were driven by the ‘reasonably certain’ 
reassessment of the lease term for some of the Group’s 
leases of trade premises in discounter segment, 
with extension and termination options, six months 
before the end of the lease, as well as by the modification 
of a number of other leases, that changed either 
the consideration for the lease, contractual lease term, 
or both.

The Group revised its plans in respect of two leased land 
plots in Moscow and concluded that the land plots will 
not be used for construction of the Group’s new stores 
in the future. As a result, the right-of-use asset associated 
with the one leased land plot was transferred to investment 
property and the Group’s subsidiary holding rights for lease 
of another land plot was sold in April 2021.

Depreciation expense of RUB 4,287,507 thousand (2020: 
RUB 3,986,627 thousand) has been charged to general, 
selling and administrative expenses. During 2021 
the Group has capitalised depreciation of right of use 
assets in the amount of RUB 174,207 thousand (2020: 
RUB 106,324 thousand).

158,862

64,312

(239,137)

(83,208)

4,388,776

4,388,776

-

(154,938)

(202,601)

93,865

(249,109)

(158,351)

3,717,642

467,585

98,043

1,403,155

1,876,181

(642,735)

(4,092,951)

-

1,877,939

1,877,939

137,217

268,302

(96,791)

20,601,991

20,601,991

1,263,288

3,100,929

(725,315)

(4,461,714)

-

-

-

93,865

(249,109)

(158,351)

1,558,143

20,190,899

Right-of-use assets are assessed for indication of potential 
impairment as at each reporting date. For those assets 
where impairment indicators exist, the Group estimates 
recoverable amount being the higher of their value in use 
and fair value less costs of disposal, on either individual 
asset or CGU level.

No indicators of impairment were identified for the Group’s 
right-of-use assets that are attributable to individual 
leased assets and do not relate to stores in operation 
as at 31 December 2021 and 2020.

For those right-of-use assets that relate to the Group’s 
stores and are therefore assessed for impairment 
on the store level together with the other non-current 
assets attributable to the stores, impairment assessment 
has been performed as disclosed in Note 14. No impairment 
attributable to the right-of-use assets was identified 
as at 31 December 2021 and 31 December 2020.

As the result of the impairment test performed 
as at 31 December 2021, the Group recognised 
an impairment reversal in the amount 
of RUB 93,865 thousand, in respect of right of use asset 
related to the leased land plot for trade premise, which 
belongs to O’Key segment. No reversal of impairment 
as at 31 December 2020 was made.

Annual Report 2021Delivering great customer service16. INTANGIBLE ASSETS

18. OTHER NON-CURRENT ASSETS

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

Software

Other intangible assets

Total

’000 RUB

31 December 2021

31 December 2020

’000 RUB

Cost

Balance at 1 January 2020

Additions

Disposals

Balance at 31 December 2020

Balance at 1 January 2021

Additions

Disposals

Balance at 31 December 2021

Amortisation and impairment losses

Balance at 1 January 2020

Amortisation for the year

Disposals

Balance at 31 December 2020

Balance at 1 January 2021

Amortisation for the year

Disposals

Balance at 31 December 2021

Carrying amounts

At 1 January 2020

At 31 December 2020

At 31 December 2021

2,011,725

507,457

(552,515)

1,966,667

1,966,667

639,930

(642,539)

1,964,058

(811,485)

(577,860)

551,964

(837,381)

(837,381)

(618,459)

642,510

(813,330)

1,200,240

1,129,286

1,150,728

193,009

90,108

(16,012)

267,105

267,105

68,999

(19,672)

316,432

(101,064)

(33,202)

7,679

(126,587)

(126,587)

(26,522)

16,325

(136,784)

91,945

140,518

179,648

2,204,734

597,565

(568,527)

2,233,772

2,233,772

708,929

(662,211)

2,280,490

(912,549)

(611,062)

559,643

(963,968)

(963,968)

(644,981)

658,835

(950,114)

1,292,185

1,269,804

1,330,376

Financial assets within other non-current assets

Long-term refundable deposits to lessors

Total financial assets within other non-current assets

Other non-current assets

Prepayments for non-current assets

Total other non-current assets

336,248

336,248

623,180

959,428

201,269

201,269

306,477

507,746

19. INVENTORIES

’000 RUB

Goods for resale

Raw materials and consumables

Write-down to net realisable value

Total inventories

31 December 2021

31 December 2020

19,369,928

1,133,862

(626,615)

19,877,175

16,176,223

818,322

(534,420)

16,460,125

The Group tested the inventories for obsolescence and wrote down the inventories to their net realisable value, which 
resulted in a decrease of the carrying value of inventories by RUB 626,615 thousand as at 31 December 2021 (31 December 
2020: RUB 534,420 thousand). The write down to net realisable value was determined by applying percentages of discount 
on sales and write-offs of slow-moving goods to the appropriate aging of the goods. The percentages of discount were based 
on the management’s best estimate following the experience of the discount sales.

20. TRADE AND OTHER RECEIVABLES

’000 RUB

31 December 2021

31 December 2020

Amortisation of RUB 644,981 thousand has been charged to selling, general and administrative expenses (2020: 
RUB 611,062 thousand).

No indicators of impairment were identified for the Group’s intangible assets as at 31 December 2021 and 31 December 2020.

Financial assets within trade and other receivables

17. PREPAYMENTS

’000 RUB

Prepayments for goods

Prepayments for variable lease payments – third parties

Prepayments for services

VAT on prepayments

Other prepayments

Total prepayments

31 December 2021

31 December 2020

379,413

44,890

441,122

174,532

119,207

1,159,164

363,358

65,320

245,045

156,333

262,094

1,092,150

98

99

Trade receivables

Bonuses receivable from suppliers

Other financial receivables

Total financial assets within trade and other receivables

Other receivables

VAT receivable

Prepaid taxes other than income tax

Total trade and other receivables

311,490

2,169,396

256,338

2,737,224

818,993

34,353

3,590,570

256,780

1,953,121

311,961

2,521,862

465,439

54,907

3,042,208

The Group’s exposure to credit and currency risks and credit loss allowance as at 31 December 2021 and 31 December 2020 
related to trade and other receivables are disclosed in Note 28.

Annual Report 2021Delivering great customer service21. CASH AND CASH EQUIVALENTS

24. LOANS AND BORROWINGS

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

31 December 2021

31 December 2020

’000 RUB

Currency

 31 December 2021

31 December 2020

’000 RUB

Cash on hand

Bank current accounts

Term deposits

Cash in transit

Total cash and cash equivalents

230,731

2,913,701

5,980,805

322,761

9,447,998

234,215

2,694,611

4,607,909

176,833

7,713,568

Term deposits had original maturities of less than 
three months.

The Group’s exposure to currency risk related to cash 
and cash equivalents is disclosed in Note 28.

22. EQUITY

As at 31 December 2021 and 31 December 2020, 
the Company’s authorised, issued and fully paid share 
capital of RUB 119,440 thousand, the RUB equivalent 
of EUR 2,691 thousand, is represented by 269,074,000 
ordinary shares with a par value of 0.01 EUR each. Each 
share is entitled to one vote, except as may be otherwise 
provided by the Articles of incorporation or by applicable law.

to the shareholders. As at 31 December 2021 and 2020, 
the legal reserve was formed in full.

Additional paid-in capital represents the excess 
of contributions received over par value of shares issued. 
There were no movements in additional paid-in capital during 
the years ended 31 December 2021 and 31 December 2020.

In accordance with Luxembourg Company Law, 
the Company is required to transfer a minimum of 5% of its 
net profits for each financial year to a legal reserve. This 
requirement ceases to be necessary once the balance 
of the legal reserve reaches 10% of the issued share 
capital. The legal reserve is not available for distribution 

In October 2020, the Company declared and paid 
interim dividends to shareholders in the amount of RU
B 604,118 thousand (USD 7,608 thousand). Dividends 
declared were recognised as distribution to owners 
in the consolidated statement of changes in equity. No 
dividends were declared and paid in 2021.

23. EARNINGS / (LOSS) PER SHARE

Basic earnings/(loss) per share are calculated by dividing 
the profit or loss attributable to owners of the Company 
by the weighted average number of ordinary shares in issue 
during the year. The Company has no dilutive potential 

ordinary shares; therefore, the diluted earnings/(loss) per 
share equals the basic earnings / (loss) per share.

Earnings / (loss) per share is calculated as follows:

‘000 RUB

Profit / (loss) for the year

Weighted average number of ordinary shares in issue (thousands)

Basic and diluted earnings/(loss) per ordinary share (in RUB per 
share)

2021

207,829

269,074

0.8

2020

(1,444,064)

269,074

(5.4)

100

101

Non-current loans 
and borrowings

Secured bank loans

Unsecured bank facilities

Unsecured bonds

Total non-current loans 
and borrowings

Current loans and borrowings

Secured bank loans

Unsecured bank facilities

Unsecured bonds

Unsecured loans from related 
parties (Note 31)

Unsecured loans from third 
parties

Total current loans and borrowings

Unsecured bonds interest

Secured bank loans

Unsecured loans interest

Interest accrued on loans 
and borrowings

Total current loans and borrowings, 
including interest accrued

Total loans and borrowings

RUB

RUB

RUB

RUB

RUB

RUB

USD

RUB

RUB

RUB

RUB

Maturity

Carrying value

Maturity

Carrying value

2025-2027

11,694,919

2022-2025

3,970,588

2023-2025

9,950,000

2022-2024

12,837,829

2023-2024

10,000,000

2022-2024

15,000,000

31,644,919

2022

2022

2022

1,158,824

1,033,333

2,837,671

2021

2021

2021

31,808,417

529,412

1,578,594

1,175,155

On demand

1,139,016

On demand

1,132,624

2022

2,850

2021

2,888

6,171,694  

144,483

2,398

2,564

149,445

6,321,139   

37,966,058  

4,418,673

203,426

-

1,041

204,467

4,623,140

36,431,557

Information about property, plant and equipment pledged 
as collateral for the Group’s loans and borrowings 
is disclosed in Note 14.

As at 31 December 2021 the Group had 
RUB 18,550,000 thousand (31 December 2020: 
RUB 12,400,000 thousand) of undrawn committed 
borrowing facilities available in RUB on fixed and floating 
rate basis until March 2022-October 2027 in respect 
of which all conditions have been met. Proceeds from these 
facilities may be used to finance operating and investing 
activities, if necessary.

In 2021 the Group repaid bonds issued during 2016-2017 
and due in 2021 in the amount of RUB 1,175,155 thousand.

•  an issue made in April 2019 in the amount 

of RUB 5,000,000 thousand bearing coupon 
rate of 9.35% p.a. and maturing in April 2029 
with an option for the bondholders to claim early 
repayment in April 2022. In October and November 
2021 bonds were partially repaid in the amount 
of RUB 2,162,329 thousand.

•  an issue made in December 2019 in the amount 

of RUB 5,000,000 thousand bearing coupon rate of 7.85% 
p.a. and maturing in November 2024;

•  an issue made in November 2020 in the amount 

of RUB 5,000,000 thousand bearing coupon rate of 7.50% 
p.a. and maturing in October 2030 with an option 
for the bondholders to claim early repayment in November 
2023.

The following issues of unsecured bonds were also placed 
by the Group on Moscow exchange in 2019-2020:

No bonds issue was placed during 2021.

COMPLIANCE WITH LOAN COVENANTS

The Group monitors compliance with loan covenants 
on an ongoing basis. Where noncompliance is unavoidable 
in management’s view, the Group requests waiver letters 
from the banks before the year-end, confirming that 
the banks waive their rights to demand early redemption.

At 31 December 2021 and 31 December 2020 and during 
the years then ended the Group complied with all its 
loan covenants.

Annual Report 2021Delivering great customer service 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

27. RECONCILIATION OF MOVEMENTS OF LIABILITIES TO CASH 
FLOWS ARISING FROM FINANCING ACTIVITIES

The table below sets out an analysis of liabilities from financing activities and the movements in the Group’s liabilities from 
financing activities for each of the periods presented. The items of these liabilities are those that are reported as financing 
in the consolidated statement of cash flows:

’000 RUB

Note

Loans 
and borrowings

Lease liabilities

Interest rate 
swap liability

Total

Balance at 1 January 2021

36,431,557

24,639,106

193,821

61,264,484

Cash flows from financing 
activities

Proceeds from loans 
and borrowings

Repayment of loans 
and borrowings

Interest paid on loans 
and borrowings

Repayment of principal amount 
of lease liabilities

Interest paid on lease liabilities

13,133,144

(11,550,024)

(2,930,762)

-

-

-

-

-

(4,660,511)

(1,917,591)

Other financial payments

(211,319)

-

Total cash flows from financing 
activities

Non-cash changes

Additions to lease liabilities

Modifications and reassessments 
of lease liabilities

Accrued interest

Derecognition of hedge

Effect of changes in foreign 
exchange rates

25

25

10,25

26

(1,558,961)

(6,578,102)

-

-

1,225,111

3,018,204

3,072,393

1,917,591

-

-

(193,821)

21,069

(158,873)

-

Total non-cash changes

3,093,462

6,002,033

(193,821)

8,901,674

Balance at 31 December 2021

37,966,058

24,063,037

-

62,029,095

-

-

-

-

-

-

-

-

-

-

13,133,144

(11,550,024)

(2,930,762)

(4,660,511)

(1,917,591)

(211,319)

(8,137,063)

1,225,111

3,018,204

4,989,984

(193,821)

(137,804)

25. LEASE LIABILITIES

’000 RUB

Balance at 1 January

Additions

Modifications and reassessments

Repayment

Interest expense

Foreign exchange (gain)/loss

Balance at 31 December

Non-current lease liabilities

Current lease liabilities

Interest expense in the amount of RUB 1,875,913 thousand 
(2020: RUB 1,965,692 thousand) has been charged 
to finance costs.

Total cash outflow for leases in 2021 amounted 
to RUB 7,014,011 thousand (2020: RUB 6,648,964 thousand).

Some property leases contain variable payment terms that 
are linked to sales generated by a store. Variable payment 
terms are used for a variety of reasons, including minimising 
the fixed costs base for newly established stores. Variable 
lease payments that depend on sales are recognised in profit 
or loss in the period in which the condition that triggers 
those payments occurs.

26. TRADE AND OTHER PAYABLES

’000 RUB

Financial liabilities at amortised cost

Trade payables

Other financial payables

Total financial liabilities at amortised cost

Financial liabilities at fair value

Interest rate swap liability

Total financial liabilities at fair value

Payables to staff

Taxes payable other than income tax

Advances received from lessees

Contract liability related to gift cards

Total trade and other payables

2021

24,639,106

1,225,111

3,018,204

(6,578,102)

1,917,591

(158,873)

24,063,037

19,077,160

4,985,877

2020

25,122,343

1,403,155

1,820,089

(6,486,604)

2,031,117

749,006

24,639,106

20,166,661

4,472,445

Expense relating to variable lease payments not 
included in lease liabilities included in selling, 
general and administrative expenses for 2021 
was RUB 337,885 thousand (2020: RUB 143,515 thousand).

Expenses relating to short-term leases and to leases 
of low-value assets that are not included in lease liabilities, 
both included in selling, general and administrative 
expenses, amounted to RUB 1,371 thousand (2020: 
RUB 2,055 thousand) and RUB 14,140 thousand (2020: RUB 
15,578 thousand), respectively.

31 December 2021

31 December 2020

27,109,929

190,008

27,299,937

-

-

1,387,210

785,391

407,139

75,079

23,252,925

265,984

23,518,909

193,821

193,821

1,116,824

710,438

283,339

104,696

29,954,756

25,928,027

The Group’s contract liabilities relate to contracts 
with customers for periods of less than one year. 
RUB 104,696 thousand of revenue was recognised 
in the current reporting period related to the contract 

liabilities as at 31 December 2020, all of which related 
to gift cards.

The Group’s exposure to currency and liquidity risks related 
to trade and other payables is disclosed in Note 28.

102

103

Annual Report 2021Delivering great customer service’000 RUB

Note

Loans 
and borrowings

Lease 
liabilities

Interest rate 
swap liability

Dividends 
payable

Balance at 1 January 2020

31,930,159

25,122,343

194,398

Cash flows from financing 
activities

Proceeds from loans 
and borrowings

Repayment of loans 
and borrowings

Interest paid on loans 
and borrowings

Repayment of principal amount 
of lease liabilities

Interest paid on lease liabilities

Dividends paid

Other financial payments

Total cash flows from financing 
activities

Non-cash changes

Additions to lease liabilities

Modifications and reassessments 
of lease liabilities

22

25

25

11,450,000

(7,125,405)

(2,893,597)

-

-

-

(328,472)

-

-

-

(4,455,487)

(2,031,117)

-

-

1,102,526

(6,486,604)

-

-

1,403,155

1,820,089

Accrued interest

10.25

3,206,561

2,031,117

Dividends declared

Changes in fair value of interest 
rate swap

Effect of changes in foreign 
exchange rates

22

26

-

-

-

-

192,311

749,006

-

-

-

-

-

-

-

-

-

-

-

-

(577)

-

Total

57,246,900

11,450,000

(7,125,405)

(2,893,597)

(4,455,487)

(2,031,117)

-

-

-

-

-

-

(604,118)

(604,118)

-

(328,472)

(604,118)

(5,988,196)

-

-

-

604,118

-

-

1,403,155

1,820,089

5,237,678

604,118

(577)

941,317

Total non-cash changes

3,398,872

6,003,367

(577)

604,118

10,005,780

Balance at 31 December 2020

36,431,557

24,639,106

193,821

-

61,264,484

28. FINANCIAL RISK MANAGEMENT

(A) OVERVIEW

The risk management function within the Group is carried 
out with respect to financial risks, operational risks 
and legal risks. Financial risk comprises market risk 
(including currency risk, interest rate risk and other price 
risks), credit risk and liquidity risk. The primary function 
of financial risk management is to establish risk limits 
and to ensure that any exposure to risk stays within these 
limits. The operational and legal risk management functions 
are intended to ensure the proper functioning of internal 
policies and procedures in order to minimise operational 
and legal risks.

Risk management framework

The Board of Directors has overall responsibility 
for the establishment and oversight of the Group’s risk 
management framework.

104

105

The Group’s risk management policies are established 
to identify and analyse the risks faced by the Group, 
to set appropriate risk limits and controls, and to monitor 
risks and adherence to limits. Risk management policies 
are reviewed regularly to reflect changes in market conditions 
and the Group’s activities. The Group, through its training 
and management standards and procedures, aims to develop 
a disciplined and constructive control environment in which all 
employees understand their roles and obligations.

The Group’s Audit Committee oversees how management 
monitors compliance with the Group’s risk management 
policies and procedures and reviews the adequacy 
of the risk management framework in relation to the risks 
faced by the Group. The Group’s Audit Committee 
is assisted in its oversight role by Internal Audit. Internal 
Audit undertakes both regular and ad hoc reviews of risk 
management controls and procedures, the results of which 
are reported to the Audit Committee.

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

(B) CREDIT RISK
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its 
contractual obligations, and arises principally from the Group’s cash and cash equivalents, trade receivables, bonuses 
receivable and other financial receivables.

(I) Exposure to credit risk

The carrying amounts of financial assets in the consolidated statement of financial position represent the Group’s maximum 
credit risk exposure. The maximum exposure to credit risk at the reporting date was:

’000 RUB

Loans issued

Long-term refundable deposits to lessors

Trade and other receivables

Cash and cash equivalents

Total

Note

18

20

21

31 December 2021

31 December 2020

Carrying amount

-

336,248

2,737,224

9,217,267

63,250

201,269

2,521,862

7,479,353

12,290,739

10,265,734

Due to the fact that the Group’s principal activities 
are located in the Russian Federation, the credit risk 
is mainly associated with its domestic market. The credit 
risks associated with foreign counterparties are considered 
to be remote, as there are only few foreign counterparties 
and they were properly assessed for creditworthiness.

(II) Trade and other receivables

The Group has no considerable balance of trade receivables 
because the majority of its customers are retail consumers, 
who are not provided with any credit. The Group’s trade 
receivables primarily include receivables from tenants 
and receivables connected to provision of services. Other 
receivables are primarily represented by bonuses receivable 
from suppliers. The Group manages credit risk in respect 
of those bonuses receivable by maintaining a stable 
suppliers base and monitoring collectability of amounts due 
on an ongoing basis.

To measure the ECL for trade and other receivables, 
those have been grouped based on shared credit risk 
characteristics and the days past due.

The expected loss rates are based on the payment profiles 
of sales over a period of 36 months before 31 December 
2021 and 31 December 2020 and the corresponding 
historical credit losses experienced within this period. 
The historical loss rates are adjusted to reflect current 
and forward-looking information on macroeconomic 
factors affecting the ability of the customers to settle 
the receivables.

The ECL for bonuses receivable from suppliers is determined 
on portfolio level based on historical default percentages 
applied to the total amount of bonuses receivable 
from suppliers, adjusted to reflect relevant current 
and forward-looking information.

The credit loss allowance as at 31 December 2021 
determined with the use of provision matrix is summarised 
in the table below.

’000 RUB

Trade receivables

Bonuses receivable from suppliers

Other financial receivables

Total

Gross amount

ECL

Carrying amount

332,703

2,185,494

285,470

2,803,667

(21,213)

(16,098)

(29,132)

(66,443)

311,490

2,169,396

256,338

2,737,224

When preparing the provision matrix for the balances receivable as at 31 December 2021, the Group considered the extent 
to which the COVID-19 outbreak in the reporting period has affected the industry in which the Group operates and its debtors 
and concluded that there was no notable deterioration of the debtors’ credit profile that would require a significant adjustment 
to the calculated expected credit loss rates with regard to forward-looking information.

The credit loss allowance as at 31 December 2020 determined with the use of provision matrix is summarised 
in the table below.

Annual Report 2021Delivering great customer service 
’000 RUB

Trade receivables

Bonuses receivable from suppliers

Other financial receivables

Total

Gross amount

ECL

Carrying amount

271,003

2,012,244

322,098

2,605,345

(14,223)

(59,123)

(10,137)

(83,483)

256,780

1,953,121

311,961

2,521,862

(III) Cash and cash equivalents
The Group assesses credit risk for cash and cash equivalents based on external ratings that are available publicly. Cash 
and cash equivalents are mainly held with banks which are rated from Baa3 to Ba3 based on Moody’s rating.

(C) LIQUIDITY RISK
Liquidity risk is the risk that the Group will encounter 
difficulty in meeting the obligations associated with its 
financial liabilities that are settled by delivering cash 
or another financial asset. The Group’s approach 
to managing liquidity is to ensure, as far as possible, that 
it will always have sufficient liquidity to meet its liabilities 
when due, under both normal and stressed conditions, 
without incurring unacceptable losses or risking damage 
to the Group’s reputation.

Liquidity risk management is a responsibility of the Treasury 
under the supervision of the Group’s Financial Director. 
The Group’s liquidity risk management objectives 
are as follows:
•  Maintaining financial independence: a share of one 
creditor in debt portfolio should not exceed 30%;
•  Maintaining financial stability: the Net Debt / EBITDA 

ratio should not exceed 5.0, where Net Debt is the total 
of long-term and short-term loans and borrowings 
and lease liabilities less cash and cash equivalents 
as presented in the consolidated financial statements. 
Requirements for the respective ratio were decreased 

in 2021 to the level 5.0 from previously used 5.5 due 
to the signing of the new long-term loan agreement;

•  Monitoring of compliance with debt covenants;
•  Planning: timely preparation of operating, investing 
and financing cash flow forecasts on rolling basis.

(I) Exposure to liquidity risk

The table below shows liabilities at 31 December 2021 
by their remaining contractual maturity. The amounts 
disclosed in the maturity table are the contractual 
undiscounted cash flows, including gross loan commitments. 
Such undiscounted cash flows may differ from the amount 
included in the consolidated statement of financial position 
because the consolidated statement of financial position 
amounts are based on discounted cash flows. Where 
the amount payable is not fixed, the amount disclosed 
is determined by reference to the conditions existing 
at the end of the reporting period. Foreign currency 
payments are translated using the spot exchange rate 
at the end of the reporting period.

31 December 2021

’000 RUB

Contractual 
cash flows

Demand 
and less than 
6 months

Carrying 
amount

Financial liabilities at amortised cost

From 6 
to 12 months

From 1 
to 5 years

More than 5 
years

Secured bank 
loans

12,856,141

16,689,291

1,029,019

1,120,722

12,677,323

1,862,227

Unsecured bonds

12,982,154

14,587,568

3,449,979

386,904

10,750,685

Unsecured bank 
facilities

Unsecured loans 
from related 
parties

Unsecured loans 
from third parties

10,985,897

12,689,941

673,762

1,162,315

10,853,864

1,139,016

1,146,213

1,146,213

-

2,850

2,891

41

2,850

-

-

-

-

-

-

Lease liabilities

24,063,037

34,892,651

3,425,963

3,408,019

14,897,149

13,161,520

27,299,937

27,299,937

27, 299,937

-

-

-

89,329,032 

107,308,492 

37,024,914 

6,080,810 

49,179,021 

15,023,747 

Trade and other 
payables

Total future 
payments, 
including 
future principal 
and interest 
payments

106

107

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

As at 31 December 2021, the Group’s current liabilities exceeded its current assets by RUB 7,622,429 thousand (31 December 
2020: RUB 7,011,501 thousand). An excess of current liabilities over current assets is usual for the retail industry. The Group 
uses excess of trade and other payables over inventory to finance its operating and investing activities. The Group has 
reviewed its cash flow forecasts in the context of current and projected market conditions, as well as available undrawn credit 
facilities disclosed in Note 24, and is confident that it will be able to meet its obligations as they fall due.

31 December 2020

’000 RUB

Contractual 
cash flows

Demand 
and less than 
6 months

Carrying 
amount

Financial liabilities at amortised cost

From  
6 to 12 months

From  
1 to 5 years

More than  
5 years

Secured bank loans

4,500,000

5,390,612

118,716

644,810

4,627,086

Unsecured bonds

16,378,581

19,246,035

1,970,788

622,575

16,652,672

Unsecured bank 
facilities

Unsecured loans 
from related parties

Unsecured loans 
from third parties

14,417,464

16,875,293

1,092,285

1,472,420

14,310,588

1,132,624

1,140,319

1,140,319

-

2,888

2,888

38

2,850

-

-

-

-

-

-

-

Lease liabilities

24,639,106

37,344,787

3,289,905

3,287,534

15,796,555

14,970,793

Trade and other 
payables

23,518,909

23,518,909

23,518,909

-

Financial liabilities used in hedging activity

Interest rate swap

193,821

193,821

101,458

92,363

-

-

-

-

Total future 
payments, including 
future principal 
and interest payments

84,783,393 

103,712,664 

31,232,418 

6,122,552 

51, 386,901 

14,970,793 

(D) MARKET RISK
Market risk is the risk that changes in market prices, such 
as foreign exchange rates, interest rates and equity prices 
will affect the Group’s income or the value of its holdings 
of financial instruments. The objective of market risk 
management is to manage and control market risk exposures 
within acceptable parameters, while optimising the return. 
Management sets limits on the value of risk that may 
be accepted. However, the use of this approach does not 
prevent losses outside of these limits in the event of more 
significant market movements.

Thus, the Group is exposed to currency risk, which may 
materially influence the financial position and financial 
results of the Group through the change in carrying value 
of financial assets and liabilities and amounts on foreign 
exchange rate gains or losses. The Group ensures that 
its exposure is kept to an acceptable level by keeping 
the proportion of financial assets and liabilities in foreign 
currencies to total financial liabilities at an acceptable level. 
From time to time the Group converts assets and liabilities 
from one currency to another.

(I) Currency risk

Exposure to currency risk

The Group holds its business in the Russian Federation 
and mainly collects receivables nominated in Russian 
Roubles. However, financial assets and liabilities of the Group 
are also denominated in other currencies, primarily US Dollar, 
as well as Euro.

The Group’s exposure to currency risk in relation to the USD, 
the major foreign currency for the Group’s Russian 
subsidiaries, was as follows based on notional amounts:

’000 RUB

Trade and other receivables

Cash and cash equivalents

Lease liabilities

Trade and other payables

Total

31 December 2021

31 December 2020

1,320

28,921

(324,892)

(389,016)

(683,667)

31,955

60,981

(466,669)

(432,400)

(806,133)

Annual Report 2021Delivering great customer service 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Apart from the above, the Group’s exposure to the currency 
risks in relation to the USD arises on USD denominated 
intragroup loans between the Group entities with different 
functional currencies. While these intragroup loans 
are eliminated upon consolidation, related foreign exchange 

gains and losses are recognised in the consolidated profit or 
loss. Refer to Note 11.

The Group’s exposure to currency risk in relation 
to the EUR was as follows based on notional amounts:

’000 RUB

Trade and other receivables

Cash and cash equivalents

Lease liabilities

Trade and other payables

Total

31 December 2021

31 December 2020

1,636

26,573

2,013

330

(2,142,710)

(2,491,676)

(233,153)

(239,375)

(2,347,654)

(2,728,708)

Sensitivity analysis
A 20% weakening/strengthening of the RUB against 
the USD at 31 December 2021 would have decreased/
increased equity and profit or loss by RUB 136,733 thousand 
(31 December 2020: 20% weakening/strengthening 
of the RUB against the USD would have decreased/increased 
equity and profit or loss by RUB 161,227 thousand).

A 20% weakening/strengthening of the RUB against 
the EUR at 31 December 2021 would have decreased/
increased equity and profit or loss by RUB 469,531 thousand 
(31 December 2020: 20% weakening/strengthening 
of the RUB against the EUR would have decreased/increased 
equity and profit or loss by RUB 545,742 thousand).

This analysis was performed only for the foreign currency 
denominated monetary balances in the consolidated 
statement of financial position related to the Group’s 

entities whose functional currency is the RUB and is based 
on foreign currency exchange rate variances that 
the Group considered to be reasonably possible at the end 
of the reporting period. The analysis assumes that all other 
variables, in particular interest rates, remain constant.

(II) Interest rate risk

The Group is exposed to the effects of fluctuations 
in the prevailing levels of market interest rates on its financial 
position and cash flows.

Profile

At the reporting date the interest rate profile of the Group’s 
interest-bearing financial instruments at their carrying 
amounts was:

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

(E) OFFSETTING OF FINANCIAL ASSETS AND FINANCIAL LIABILITIES
The Group may enter into sales and purchase agreements 
with the same counterparty in the normal course 
of business. The related amounts receivable and payable do 
not always meet the criteria for offsetting in the consolidated 
statement of financial position. This is because, while 
generally there is an intention to settle on net basis, 
the Group may not have any currently legally enforceable 
right to offset recognised amounts, because the right 
to offset may be enforceable only on the occurrence 
of future events. In particular, in accordance with the Russian 

The following table sets out the carrying amounts 
of recognised financial instruments that are subject 
to the above agreements.

civil law an obligation can be settled by offsetting against 
a similar claim if it is due, has no maturity or is payable 
on demand, unless otherwise stated in the agreement.

’000 RUB

31 December 2021

Gross amounts before offsetting

Amounts offset

Net amounts presented in the consolidated statement 
of financial position

Amounts related to recognised financial instruments that do 
not meet some or all of the offsetting criteria

Net amount

’000 RUB

31 December 2020

Gross amounts before offsetting

Amounts offset

Net amounts presented in the consolidated statement 
of financial position

Amounts related to recognised financial instruments that do 
not meet some or all of the offsetting criteria

Trade and other receivables

Trade and other payables

4,319,091

(1,581,867)

2,737,224

28,881,804

(1,581,867)

27,299,937

(1,728,810)

(1,728,810)

1,008,414

25,571,127

Trade and other receivables

Trade and other payables

4,718,504

(2,196,642)

2,521,862

25,715,551

(2,196,642)

23,518,909

(1,258,042)

(1,258,042)

1,263,820

22,260,867

31 December 2021

31 December 2020

Net amount

8,894,506

(37,966,058)

(24,063,037)

7,302,520

(36,431,557)

(24,639,106)

The net amounts presented in the consolidated statement of financial position disclosed above form part of trade and other 
receivables and trade and other payables, respectively. Other amounts included in these line items do not meet the criteria 
for offsetting and are not subject to the agreements described above.

Amounts offset comprise mainly trade payables for goods and bonuses receivable from suppliers.

(F) CAPITAL MANAGEMENT

The Group’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence 
and to sustain future development of the business. Neither the Company nor its subsidiaries are subject to externally imposed 
capital requirements, except for statutory requirement in relation to minimum level of share capital and requirement in respect 
of positive net assets of LLC “O’KEY” for external loan agreement; the Group follows all requirements.

29. CAPITAL COMMITMENTS

The Group has capital commitments to acquire property, plant and equipment, mostly relating to construction 
of stores, and intangible assets amounting to RUB 586,007 thousand as at 31 December 2021 (31 December 
2020: RUB 742,609 thousand). The Group has already allocated the necessary resources in respect of these commitments. 
The Group believes that future net income and funding will be sufficient to cover these and any similar commitments.

’000 RUB

Fixed rate instruments

Cash and cash equivalents

Loans and borrowings

Lease liabilities

108

109

Annual Report 2021Delivering great customer service30. CONTINGENCIES

(A) LEGAL PROCEEDINGS

From time to time and in the normal course of business, 
claims against the Group are received. On the basis of its 
own estimates and both internal and external professional 

advice, the management is of the opinion that no material 
losses will be incurred in respect of claims outstanding.

(B) TAX CONTINGENCIES

Russian tax legislation which was enacted or substantively 
enacted at the end of the reporting period, is subject 
to varying interpretations when being applied 
to the transactions and activities of the Group. Consequently, 
tax positions taken by management and the formal 
documentation supporting the tax positions may 
be challenged by tax authorities. Russian tax administration 
is gradually strengthening, including the fact that there 
is a higher risk of review of tax transactions without a clear 
business purpose or with tax incompliant counterparties. 
Fiscal periods remain open to review by the authorities 
in respect of taxes for three calendar years preceding 
the year when decisions about the review was made. Under 
certain circumstances reviews may cover longer periods.

Russian transfer pricing (TP) legislation is generally 
aligned with the international TP principles developed 
by the Organisation for Economic Cooperation 
and Development (OECD), although it has specific features. 
The TP legislation provides for the possibility of additional 
tax assessment for controlled transactions (transactions 
between related parties and certain transactions between 
unrelated parties) if such transactions are not on an arm’s-
length basis. The management has implemented internal 
controls to comply with current TP legislation.

Tax liabilities arising from controlled transactions 
are determined based on their actual transaction prices. It 
is possible, with the evolution of the interpretation of the TP 
rules, that such prices could be challenged. The impact 
of any such challenge cannot be reliably estimated.

The Group includes companies incorporated outside 
of Russia. The tax liabilities of the Group are determined 
on the assumption that these companies are not subject 
to Russian profits tax, because they do not have a permanent 
establishment in Russia. This interpretation of relevant 
legislation may be challenged.

As Russian tax legislation does not provide definitive 
guidance in certain areas, the Group applies its judgement 
in interpretations of such uncertain areas. While management 
currently estimates that the tax positions and interpretations 
that it has taken can probably be sustained, there 
is a possible risk that an outflow of resources will be required 
should such tax positions and interpretations be challenged 
by the tax authorities.

The impact of any of the challenges mentioned above cannot 
be reliably estimated currently; however, it may be significant 
to the financial position and/or the overall operations 
of the Group.

In addition to the above matters, management estimates 
that as at 31 December 2021, the Group has other possible 
obligations of approximately RUB 2,400,000 thousand 
(31 December 2020: RUB 1,900,000 thousand) from 
exposure to other than remote tax risks arising from certain 
transactions. These exposures are estimates that result 
from uncertainties in interpretation of applicable legislation 
and related documentation requirements. Management will 
vigorously defend the Group’s positions and interpretations 
that were applied in determining taxes recognised in these 
consolidated financial statements if these are challenged 
by the authorities.

31. RELATED PARTY TRANSACTIONS

Parties are generally considered to be related if the parties 
are under common control or if one party has the ability 
to control the other party or can exercise significant 
influence or joint control over the other party in making 
financial and operational decisions. In considering each 
possible related party relationship, attention is directed 
to the substance of the relationship, not merely the legal 
form. Related parties may enter into transactions which 
unrelated parties might not, and transactions between related 

parties may not be effected on the same terms, conditions 
and amounts as transactions between unrelated parties.

Related parties of the Group fall into the following categories:
•  The Company’s major indirect shareholders (Note 1);
•  Other related parties under control of the major 

indirect shareholders;

•  Members of the Board of Directors of the Company 

and other key management personnel.

110

111

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

(A) TRANSACTIONS WITH KEY MANAGEMENT PERSONNEL
Key management received the following remuneration during the year, which is included in personnel costs:

’000 RUB

Short-term employee benefits:

Salaries and short-term bonuses

Social security contributions

Other short-term payments

Long-term employee benefits:

Long-term service bonus

Total

2021

2020

449,958

16,386

20,000

170,497

656,841

403,752

16,874

4,621

50,071

475,318

In addition, members of the Company’s Board of Directors received remuneration in the amount of RUB 62,264 thousand 
for the year ended 31 December 2021 (2020: RUB 77,031 thousand) which is included in legal and professional expenses.

(B) TRANSACTIONS WITH OTHER RELATED PARTIES
(I) Revenue

’000 RUB

Sale of services

Total

2021

1,751

1,751

Income

Receivables

2020

31 December 2021

31 December 2020

1,883

1,883

2,871

2,871

35

35

All outstanding balances with other related parties are to be settled in cash within six months of the reporting date. None 
of the balances are secured or impaired.

(II) Expenses

’000 RUB

Variable lease expenses and expenses relating to short-term 
and low value leases

Interest expense on lease liabilities

Interest expense on loans and borrowings

Other services received

Total

Leases with other related parties
Lease liabilities under related party arrangements were as follows:

2021

91,219

61,423

84,239

56,875

293,756

Expenses

2020

98,180

95,919

89,854

-

283,953

’000 RUB

31 December 2021

31 December 2020

Lease liabilities due to other related parties, including:

Current lease liabilities

Non-current lease liabilities

514,100

468,815

45,285

934,736

436,924

497,812

Terms of the leases with other related parties are such that the Group pays rentals which include the reimbursement of all 
operating expenses related to the hypermarkets leased and nearby leased areas and a certain percentage of the Group’s retail 
revenue from the operation of these hypermarkets.

Annual Report 2021Delivering great customer service(III) Loans and borrowings

’000 RUB

Loans and borrowings

31 December 2021

31 December 2020

1,139,016

1,132,624

33. SIGNIFICANT ACCOUNTING POLICIES

The principal accounting policies set out below have been 
consistently applied to all the periods presented in these 

consolidated financial statements and have been applied 
consistently by Group entities.

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

The loans from other related parties are denominated in USD, bear interest at 7.44% per annum and are payable on demand 
but not later than 2026 (31 December 2020: bear interest at 8% per annum and are payable on demand but not later than 
2026). In 2021 accrued and fully paid interest amounted to RUB 84,239 thousand and the rest of the movement of the loan 
is attributable to foreign currency translation difference within other comprehensive loss.

(IV) Loans given

’000 RUB

Interest receivable

Total

31 December 2021

31 December 2020

-

-

53,784

53,784

32. FAIR VALUE DISCLOSURES

Fair value measurements are analysed and categorised 
by level in the fair value hierarchy as follows:
•  Level 1 are measurements at quoted prices (unadjusted) 

in active markets for identical assets or liabilities;

•  Level 2 measurements are valuations techniques with all 
material inputs observable for the asset or liability, either 
directly (that is, as prices) or indirectly (that is, derived 
from prices); and

•  Level 3 measurements are valuations not based 

on observable market data (that is, unobservable inputs).

Management applies judgement in categorising financial 
instruments using the fair value hierarchy. If a fair value 
measurement uses observable inputs that require significant 
adjustment, that measurement is a Level 3 measurement. 
The significance of a valuation input is assessed against 
the fair value measurement in its entirety.

(A) RECURRING FAIR VALUE MEASUREMENTS

Recurring fair value measurements are those that 
the accounting standards require or permit in the statement 
of financial position at the end of each reporting period.

Investment property. Fair value of the investment property 
is updated by the Group annually on 31 December applying 
the income approach and market approach. Refer to Note 13.

(B) NON-RECURRING FAIR VALUE MEASUREMENTS

As at 31 December 2021, recoverable amount 
of some of the Group’s non-current assets tested 

for impairment was determined on the basis of the fair value 
less costs of disposals approach. Refer to Note 14.

(C) ASSETS AND LIABILITIES NOT MEASURED AT FAIR VALUE BUT FOR WHICH FAIR 
VALUE IS DISCLOSED
Fair value was determined by the Group for initial recognition 
of financial assets and liabilities which are subsequently 
measured at amortised cost.

financial assets and liabilities at amortised cost belongs 
to Level 2 measurements in the fair value hierarchy.

Fair value of the Group’s financial assets and liabilities 
measured at amortised cost approximates their carrying 
amounts. Fair value of the Group’s bonds listed on Moscow 
exchange was determined based on active market 
quotations (Level 1 fair value). Fair value of the Group’s other 

There were no transfers between the levels of the fair value 
hierarchy or changes in valuation techniques for fair value 
measurements during 2021 and 2020.

112

113

(A) BASIS OF CONSOLIDATION
(I) Subsidiaries
Subsidiaries are those investees, that the Group controls 
because the Group (i) has power to direct the relevant 
activities of the investees that significantly affect their 
returns, (ii) has exposure, or rights, to variable returns from 
its involvement with the investees, and (iii) has the ability 
to use its power over the investees to affect the amount 
of the investor’s returns. The financial statements 
of subsidiaries are included in the consolidated financial 
statements from the date that control commences until 
the date that control ceases. The accounting policies 
of subsidiaries have been changed when necessary to align 
them with the policies adopted by the Group.

(B) FOREIGN CURRENCY
(I) Foreign currency transactions 
and balances
Monetary assets and liabilities are translated into each 
entity’s functional currency at the official exchange rate 
of the Central Bank of the Russian Federation (“CBRF”) 
at the respective end of the reporting period. Foreign 
exchange gains and losses resulting from the settlement 
of the transactions and from the translation of monetary 
assets and liabilities into each entity’s functional currency 
at year-end official exchange rates of the CBRF including 
foreign exchange gains and losses on borrowings and cash 
and cash equivalents, as well as any other foreign 
exchange gains and losses are recognised in profit or loss 
as a separate line item.

Translation at year-end rates does not apply to non-
monetary items that are measured at historical cost. 
Non-monetary items measured at fair value in a foreign 
currency, including equity investments, are translated 
using the exchange rates at the date when the fair value 
was determined. Effects of exchange rate changes on non-
monetary items measured at fair value in a foreign currency 
are recorded as part of the fair value gain or loss.

(II) Transactions eliminated 
on consolidation
Intra-group balances and transactions, and any unrealised 
gains arising from intra-group transactions, are eliminated 
in preparing the consolidated financial statements. 
Unrealised losses are also eliminated unless the cost cannot 
be recovered.

Loans between Group entities and related foreign exchange 
gains or losses are eliminated upon consolidation. 
However, where the loan is between Group entities that 
have different functional currencies, the foreign exchange 
gain or loss cannot be eliminated in full and is recognised 
in the consolidated profit or loss, unless the loan is not 
expected to be settled in the foreseeable future and thus 
forms part of the net investment in foreign operation. In such 
a case, the foreign exchange gain or loss is recognised 
in other comprehensive income.

(II) Foreign operations
The assets and liabilities of foreign operations are translated 
to RUB at the exchange rates at the reporting date. 
The income and expenses of foreign operations 
are translated to RUB at exchange rates at the dates 
of the transactions.

Foreign currency differences are recognised directly 
in other comprehensive income. Since 1 January 2005 
the Group’s date of transition to IFRSs, such differences 
have been recognised in the foreign currency translation 
reserve. When a foreign operation is disposed of such that 
control is lost, the cumulative amount in the translation 
reserve related to that foreign operation is reclassified 
to profit or loss as part of the gain or loss on disposal. When 
the Group disposes of only part of its interest in a subsidiary 
that includes a foreign operation while retaining control, 
the relevant proportion of the cumulative amount 
is reattributed to non-controlling interests.

Annual Report 2021Delivering great customer service 
 
(C) FINANCIAL INSTRUMENTS
(I) Non-derivative financial assets 
and financial liabilities – initial 
recognition
Non-derivative financial instruments represented by cash 
and cash equivalents, loans given, trade and other 
receivables and lease receivables are initially recorded 
at fair value adjusted for transaction costs. Fair value 
at initial recognition is best evidenced by the transaction 
price. A gain or loss on initial recognition is only recorded 
if there is a difference between fair value and transaction 
price which can be evidenced by other observable current 
market transactions in the same instrument or by a valuation 
technique whose inputs include only data from observable 
markets. After the initial recognition, an ECL allowance 
is recognised for financial assets measured at amortised 
cost (AC), resulting in an immediate accounting loss.

(II) Non-derivative financial assets – 
classification and subsequent 
measurement
All of the Group’s non-derivative financial assets belong 
to the AC measurement category. The classification 
and subsequent measurement of debt financial assets 
depends on: (i) the Group’s business model for managing 
the related assets portfolio and (ii) the cash flow 
characteristics of the asset.

The business model reflects how the Group manages 
the assets in order to generate cash flows – whether 
the Group’s objective is: (i) solely to collect the contractual 
cash flows from the assets (“hold to collect contractual cash 
flows”,) or (ii) to collect both the contractual cash flows 
and the cash flows arising from the sale of assets (“hold 
to collect contractual cash flows and sell”) or, if neither 
of (i) and (ii) is applicable, the financial assets are classified 
as part of “other” business model and measured at FVTPL.

Business model is determined for a group of assets 
(on a portfolio level) based on all relevant evidence 
about the activities that the Group undertakes to achieve 
the objective set out for the portfolio available at the date 
of the assessment. Factors considered by the Group 
in determining the business model include the purpose 
and composition of a portfolio, past experience on how 
the cash flows for the respective assets were collected, 
how risks are assessed and managed, how the assets’ 
performance is assessed and how managers 
are compensated.

Where the business model is to hold assets to collect 
contractual cash flows or to hold contractual cash flows 
and sell, the Group assesses whether the cash flows 
represent solely payments of principal and interest (“SPPI”).

Where the contractual terms introduce exposure 
to risk or volatility that is inconsistent with a basic 
lending arrangement, the financial asset is classified 
and measured at FVTPL. The SPPI assessment 

is performed on initial recognition of an asset and it is not 
subsequently reassessed.

Financial instruments are reclassified only when the business 
model for managing the portfolio as a whole changes. 
The reclassification has a prospective effect and takes place 
from the beginning of the first reporting period that follows 
after the change in the business model.

(III) Financial assets impairment – credit 
loss allowance for ECL
The Group assesses, on a forward-looking basis, the ECL 
for debt instruments measured at AC. The Group measures 
ECL and recognises net impairment losses on financial 
assets at each reporting date. The measurement of ECL 
reflects: (i) an unbiased and probability weighted amount 
that is determined by evaluating a range of possible 
outcomes, (ii) time value of money and (iii) all reasonable 
and supportable information that is available without 
undue cost and effort at the end of each reporting period 
about past events, current conditions and forecasts 
of future conditions.

Debt instruments measured at AC are presented 
in the consolidated statement of financial position net 
of the allowance for ECL.

The Group applies the IFRS 9 simplified approach 
to measuring expected credit losses which uses a lifetime 
expected loss allowance for trade and lease receivables. 
For other financial assets the Group applies a three stage 
model for impairment, based on changes in credit quality 
since initial recognition.

(IV) Financial assets – write-off

Non-derivative financial assets are written-off, in whole or 
in part, when the Group exhausted all practical recovery 
efforts and has concluded that there is no reasonable 
expectation of recovery. The write-off represents 
a derecognition event. The Group may write-off financial 
assets that are still subject to enforcement activity when 
the Group seeks to recover amounts that are contractually 
due, however, there is no reasonable expectation 
of recovery.

(V) Financial assets – derecognition

The Group derecognises financial assets when (a) the assets 
are redeemed or the rights to cash flows from the assets 
otherwise expire or (b) the Group has transferred the rights 
to the cash flows from the financial assets or entered 
into a qualifying pass-through arrangement whilst (i) 
also transferring substantially all the risks and rewards 
of ownership of the assets or (ii) neither transferring nor 
retaining substantially all the risks and rewards of ownership 
but not retaining control.

Control is retained if the counterparty does not have 
the practical ability to sell the asset in its entirety 

114

115

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

to an unrelated third party without needing to impose 
additional restrictions on the sale.

(VI) Financial liabilities – measurement 
categories
Financial liabilities are classified as subsequently measured 
at AC, except for (i) financial liabilities at FVTPL: this 
classification is applied to derivatives and other financial 
liabilities designated as such at initial recognition and (ii) 
financial guarantee contracts and loan commitments, if 
any (iii) financial liabilities at FVOCI: this classification 
is applied to financial instruments carried at fair value 
(swaps).

(VII) Financial liabilities – derecognition

Financial liabilities are derecognised when they 
are extinguished (i.e. when the obligation specified 
in the contract is discharged, cancelled or expires).

An exchange between the Group and its original 
lenders of debt instruments with substantially different 
terms, as well as substantial modifications of the terms 
and conditions of existing financial liabilities, are accounted 
for as an extinguishment of the original financial liability 
and the recognition of a new financial liability. The terms 
are substantially different if the discounted present value 
of the cash flows under the new terms, including any fees 
paid net of any fees received and discounted using 
the original effective interest rate, is at least 10% different 
from the discounted present value of the remaining cash 
flows of the original financial liability. In addition, other 
qualitative factors, such as the currency that the instrument 
is denominated in, changes in the type of interest rate, 
new conversion features attached to the instrument 
and change in loan covenants are also considered. 
If an exchange of debt instruments or modification 
of terms is accounted for as an extinguishment, any costs 
or fees incurred are recognised as part of the gain 
or loss on the extinguishment. If the exchange or 
modification is not accounted for as an extinguishment, 
any costs or fees incurred adjust the carrying amount 
of the liability and are amortised over the remaining term 
of the modified liability.

Modifications of liabilities that do not result 
in extinguishment are accounted for as a change in estimate 
using a cumulative catch up method, with any gain or loss 
recognised in profit or loss, unless the economic substance 
of the difference in carrying values is attributed to a capital 
transaction with owners.

(VIII) Offsetting financial instruments

Financial assets and liabilities are offset and the net amount 
reported in the consolidated statement of financial position 
only when there is a legally enforceable right to offset 
the recognised amounts, and there is an intention to either 
settle on a net basis, or to realise the asset and settle 
the liability simultaneously. Such a right of set off (a) must 
not be contingent on a future event and (b) must be legally 

enforceable in all of the following circumstances: (i) 
in the normal course of business, (ii) in the event of default 
and (iii) in the event of insolvency or bankruptcy.

(IX) Cash and cash equivalents

Cash and cash equivalents include cash in hand, deposits 
held at call with banks, and other short-term highly liquid 
investments with original maturities of three months or 
less. Cash and cash equivalents are carried at AC because: 
(i) they are held for collection of contractual cash flows 
and those cash flows represent SPPI, and (ii) they are not 
designated at FVTPL.

(X) Trade and other receivables

Trade and other receivables are recognised initially at fair 
value and are subsequently carried at AC using the effective 
interest method.

(XI) Trade and other payables

Trade payables are accrued when the counterparty performs 
its obligations under the contract and are recognised 
initially at fair value and subsequently carried at AC using 
the effective interest method.

(XII) Loans and borrowings

Loans and borrowings are recognised initially at fair value, 
net of transaction costs incurred and are subsequently 
carried at AC using the effective interest method.

(XIII) Capitalisation of borrowing costs

General and specific borrowing costs directly attributable 
to the acquisition, construction or production of assets 
that are not carried at fair value and that necessarily take 
a substantial time to get ready for intended use or sale 
(qualifying assets) are capitalised as part of the costs 
of those assets.

The commencement date for capitalisation is when (a) 
the Group incurs expenditures for the qualifying asset; (b) 
it incurs borrowing costs; and (c) it undertakes activities 
that are necessary to prepare the asset for its intended use 
or sale.

Capitalisation of borrowing costs continues up to the date 
when the assets are substantially ready for their use or sale.

The Group capitalises borrowing costs that could have been 
avoided if it had not made capital expenditure on qualifying 
assets. Borrowing costs capitalised are calculated 
at the Group’s average funding cost (the weighted 
average interest cost is applied to the expenditures 
on the qualifying assets), except to the extent that funds 
are borrowed specifically for the purpose of obtaining 
a qualifying asset. Where this occurs, actual borrowing costs 
incurred on the specific borrowings less any investment 
income on the temporary investment of these borrowings 
are capitalised.

Annual Report 2021Delivering great customer service(D) TRANSACTIONS WITH OWNERS
(I) Ordinary shares/share capital

Ordinary shares are classified as equity. Incremental 
costs directly attributable to issue of ordinary shares 
are recognised as a deduction from equity, net of any tax 
effects. Any excess of the fair value of consideration 
received over the par value of shares issued is recorded 
as additional paid-in capital in equity.

(II) Distributions to owners/
contributions from owners
Dividends are recorded as a liability and deducted 
from equity in the period in which they are declared 
and approved. Any dividends declared after the reporting 
period and before the consolidated financial statements 
are authorised for issue are disclosed in the subsequent 
events note.

(E) PROPERTY, PLANT AND EQUIPMENT AND CONSTRUCTION IN PROGRESS
(I) Recognition and measurement
Items of property, plant and equipment, except for land, 
are measured at cost less accumulated depreciation 
and impairment losses. The cost of property, plant 
and equipment at 1 January 2005, the date of transition 
to IFRSs, was determined by reference to its fair value 
at that date.

(III) Depreciation
Land and construction in progress are not depreciated. 
Other items of property, plant and equipment 
are depreciated from the date that they are installed 
and are ready for use, or in respect of internally constructed 
assets, from the date that the asset is completed and ready 
for use. Depreciation is based on the cost of an asset less 
its residual value. Significant components of individual 
assets are assessed and if a component has a useful life that 
is different from the remainder of that asset, that component 
is depreciated separately.

Cost includes expenditure that is directly attributable 
to the acquisition of the asset. The cost of self-constructed 
assets includes the cost of materials and direct labour, 
any other costs directly attributable to bringing the asset 
to a working condition for their intended use, the costs 
of dismantling and removing the items and restoring the site 
on which they are located, and capitalised borrowing costs. 
Purchased software that is integral to the functionality 
of the related equipment is capitalised as part 
of that equipment.

Any gain or loss on disposal of an item of property, plant 
and equipment is determined by comparing the proceeds 
from disposal with the carrying amount of property, plant 
and equipment, and is recognised net within “other operating 
income and expense” in profit or loss.

(II) Subsequent costs

The cost of replacing part of an item of property, plant 
and equipment is recognised in the carrying amount 
of the item if it is probable that the future economic 
benefits embodied within the part will flow to the Group 
and its cost can be measured reliably. The carrying 
amount of the replaced part is derecognised. The costs 
of the day-to-day servicing of property, plant and equipment 
are recognised in profit or loss as incurred.

Depreciation is recognised in profit or loss on a straight-line 
basis over the estimated useful lives of each part of an item 
of property, plant and equipment, since this most closely 
reflects the expected pattern of consumption of the future 
economic benefits embodied in the asset. Leased assets 
are depreciated over the shorter of the lease term and their 
useful lives unless it is reasonably certain that the Group will 
obtain ownership by the end of the lease term.

The estimated useful lives of significant items of property, 
plant and equipment for the current and comparative periods 
are as follows:

Buildings

Machinery and equipment, 
auxiliary facilities

Leasehold improvements

30 years

2–20 years

the lowest of the useful life or 
the term of underlying lease

Other fixed assets

2–10 years

Depreciation methods, useful lives and residual values 
are reviewed at each financial year end and adjusted 
if appropriate.

(F) INVESTMENT PROPERTY

Investment property is property held by the Group to earn 
rental income or for capital appreciation or both, including 
land held for a currently undetermined future use, and which 
is not occupied by the Group. Properties that are mainly 
occupied by the Group and insignificant portion of which 
is leased out to third parties mainly for offering additional 

customer service are presented within property, plant 
and equipment.

Investment property, including assets under construction 
for future use as investment property, is initially recognised 
at cost, including transaction costs, and subsequently 

116

117

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

remeasured at fair value with any change therein 
recognised in profit or loss within “other operating income 
and expenses”. If fair value of investment property under 
construction is not reliably determinable, the Group 
measures that investment property under construction 
at cost until either its fair value becomes reliably 
determinable or construction is completed (whichever 
is earlier).

Fair value of the Group’s investment property is the price 
that would be received from sale of the asset in an orderly 
transaction, without deduction of any transaction costs. 
The best evidence of fair value is given by current prices 
in an active market for similar property in the same 

location and condition. Market value of the Group’s 
investment property is determined based on reports 
of independent appraisers, who hold recognised 
and relevant professional qualifications and who have recent 
experience in the valuation of property in the same location 
and category.

When the use of a property changes such that it 
is reclassified as property, plant and equipment, its fair value 
at the date of reclassification becomes its deemed cost 
for subsequent accounting.

Earned rental income is recorded in profit or loss for the year 
within revenue.

(G) INTANGIBLE ASSETS
(I) Intangible assets
Intangible assets that are acquired by the Group have finite 
useful lives and are measured at cost less accumulated 
amortisation and accumulated impairment losses. Intangible 
assets primarily include capitalised computer software, 
patents and licenses. Acquired computer software, licenses 
and patents are capitalised on the basis of the costs 
incurred to acquire and bring them to use.

(II) Subsequent expenditure

Subsequent expenditure is capitalised only when it increases 
the future economic benefits embodied in the specific 
asset to which it relates. All other expenditure is recognised 
in the profit or loss as incurred.

(H) LEASES

At inception of a contract, the Group assesses whether 
a contract is, or contains, a lease. A contract is, or contains, 
a lease if the contract conveys the right to control the use 
of an identified asset for a period of time in exchange 
for consideration. To assess whether a contract conveys 
the right to control the use of an identified asset, the Group 
assesses whether:
•  The contract involves the use of an identified asset – 

this may be specified explicitly or implicitly and should 
be physically distinct asset. If the supplier has 
a substantive substitution right, then the

•  The Group has the right to obtain substantially all 
of the economic benefits from use of the asset 
throughout the period of use; and

•  The Group has the right to direct the use of the asset.

The Group has the right when it has the decision-making 
rights that are most relevant to changing how and for what 
purpose the asset is used. In rare cases where the decision 
about how and for what purposes the asset is used 
is predetermined, the Group has the right to direct the use 
of the asset if either:
•  The Group has the right to operate the asset; or

(III) Amortisation
Amortisation is based on the cost of the asset less its 
estimated residual value.

Amortisation is recognised in profit or loss on a straight-line 
basis over the estimated useful lives of intangible assets 
from the date that they are available for use since this 
most closely reflects the expected pattern of consumption 
of future economic benefits embodied in the asset. 
The estimated useful lives for the current and comparative 
periods are as follows:

software

other intangible assets

1–7 years

1–5 years

Amortisation methods, useful lives and residual values 
are reviewed at each financial year end and adjusted 
if appropriate.

•  The Group designed the asset in a way that 

predetermines how and for what purpose it will be used.

Leases are recognised as a right-of-use asset 
and a corresponding liability at the date at which the leased 
asset is available for use by the Group. Each lease 
payment is allocated between the liability and finance 
cost. The finance cost is charged to profit or loss 
over the lease period so as to produce a constant periodic 
rate of interest on the remaining balance of the liability 
for each period. The right-of-use asset is depreciated 
over the shorter of the asset’s useful life and the lease term 
on a straight-line basis.

The estimated useful lives of right-of-use asset 
are as follows:

Trade premises

Land

Other

3–17 years

2–47 years

1–5 years

Annual Report 2021Delivering great customer serviceAt the commencement date, lease liabilities are measured 
at an amount equal to the present value of the following 
lease payments:
•  fixed payments (including in-substance fixed payments), 

less any lease incentives receivable;

•  variable lease payments that are based on an index 
or a rate, initially measured using the index or rate 
as at the commencement date;

•  amounts expected to be payable by the Group under 

residual value guarantees;

•  the exercise price of a purchase option if the Group 
is reasonably certain to exercise that option; and
•  payments of penalties for terminating the lease, if 

the lease term reflects the Group exercising that option.

The lease liability is measured at amortised cost using 
the effective interest method. The carrying amount 
of liability is remeasured to reflect any reassessment, lease 
modification or revised in-substance fixed payments. It 
is remeasured when there is (i) a change in future lease 
payments arising from a change in an index or a rate;(ii) 
a change in the lease term depending on the reassessment 
of whether the Group will exercise extension or termination 
options; and (iii) lease modifications, when the modification 
is not accounted for as a separate lease. When the lease 
liability is remeasured, a corresponding adjustment 
is made to the carrying amount of the right-of-use asset 
or is recorded in profit or loss if the carrying amount 
of the right-of-use asset has been reduced to zero.

The following variable payments are not included 
in the calculation of lease liability:
•  payments under land lease agreements, the calculation 
of which depends on the cadastral value of the land 
plot and other coefficients established by government 
decrees;

•  payments for utilities and other services, determined 

upon the fact of consumption;

•  variable lease payments that depend on turnover.

Extension options (or period after termination options) 
are only included in the lease term if the lease is reasonably 
certain to be extended (or not terminated). Lease payments 
to be made under reasonably certain extension options 
are also included in the measurement of the liability.

The lease payments are discounted using the interest 
rate implicit in the lease. If that rate cannot be readily 
determined, the Group’s incremental borrowing rate is used, 
being the rate that the Group would have to pay to borrow 
the funds necessary to obtain an asset of similar value 
to the right-of-use asset in a similar economic environment 
with similar terms, collateral and conditions.

The right-of-use assets are measured at cost comprising 
the following:
•  the amount of the initial measurement of the lease 

liability;

•  any lease payments made at or before 

the commencement date less any lease incentives 
received;

•  any initial direct costs.

(I) INVENTORIES
Cost of goods for resale includes costs of purchase 
(comprising of the purchase price, including import duties 
and other non-recoverable taxes, transport and handling 
costs, and any other directly attributable costs, less 
relevant supplier discounts, bonuses and similar items), 
as well as other costs such as internal handling, packaging 
and transport to the extent that it directly relates to bringing 
the goods to the location and condition ready for sale.

Where the goods for resale assume conversion, which 
is the case for the Group’s self-produced catering products, 
their cost also includes items specifically attributable to units 

118

119

Payments associated with short-term leases and leases 
of low-value assets are recognised on a straight-line basis 
as an expense in profit or loss. Short-term leases are leases 
with a lease term of 12 months or less. Low-value assets 
comprise IT-equipment and refrigeration equipment.

Some property leases contain variable payment terms that 
are linked to sales generated by a store. Such variable 
lease payments are recognised in profit or loss in the period 
in which the condition that triggers those payments occurs.

The Group presents right-of-use assets and lease liabilities 
in the separate lines in the consolidated statement 
of financial position.

Lease payments including repayment of principal lease 
liability and accrued interest are classified consistently 
with payments of other financial liabilities in the consolidated 
statement of cash flows.

Lease payments which were not included 
in the measurement of the lease liabilities (including certain 
variable payments, short-term leases and leases of low-
value assets) are presented as operating cash flows.

of production (for example, direct labour, direct expenses 
and sub-contracted work), as well as a systematic allocation 
of fixed and variable

The cost of inventories is based on the moving weighted 
average principle.

Inventories are measured at the lower of cost and net 
realisable value. Net realisable value is the estimated selling 
price in the ordinary course of business, less the estimated 
costs of completion and selling expenses.

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

(J) IMPAIRMENT OF NON-FINANCIAL ASSETS
The carrying amounts of the Group’s non-financial assets, 
other than investment property and deferred tax assets, 
are reviewed at each reporting date to determine whether 
there is any indication of impairment. If any such indication 
exists, then the asset’s recoverable amount is estimated.

The recoverable amount of an asset or cash-generating unit 
is the greater of its value in use and its fair value less costs 
of disposal. In assessing value in use, the estimated future 
cash flows are discounted to their present value using a pre-
tax discount rate that reflects current market assessments 
of the time value of money and the risks specific to the asset 
or cash-generating unit. For the purpose of impairment 
testing, assets that cannot be tested individually 
are grouped together into the smallest group of assets that 
generates cash inflows from continuing use that are largely 
independent of the cash inflows of other assets or groups 
of assets (the “cash-generating unit”).

An impairment loss is recognised if the carrying amount 
of an asset or its cash-generating unit exceeds its 
recoverable amount. Impairment losses are recognised 
in profit or loss within other operating income and expenses. 
Impairment losses recognised in respect of cash-generating 

(K) EMPLOYEE BENEFITS
(I) Short-term employee benefits
Wages, salaries, contributions to the state pension and social 
insurance funds, paid annual leave and sick leave, bonuses, 
and non-monetary benefits (such as health services) 
are measured on an undiscounted basis and accrued 
in the year in which the associated services are rendered 
by the employees of the Group. The Group has no legal or 
constructive obligation to make pension or similar benefit 
payments beyond the payments to the statutory defined 
contribution scheme.

(L) PROVISIONS

A provision is recognised if, as a result of a past event, 
the Group has a present legal or constructive obligation 
that can be estimated reliably, and it is probable that 
an outflow of economic benefits will be required to settle 
the obligation. Provisions are determined by discounting 

(M) REVENUE

Revenue is income arising in the course of the Group’s 
ordinary activities. Revenue is recognised in the amount 
of transaction price. Transaction price is the amount 
of consideration to which the Group expects to be entitled 
in exchange for transferring control over promised goods 

units are allocated to reduce the carrying amount of assets 
in the unit (group of units) on a pro rata basis.

Impairment losses recognised in prior periods are assessed 
at each reporting date for any indications that the loss 
has decreased or no longer exists. An impairment loss 
is reversed if there has been a change in the estimates 
used to determine the recoverable amount. An impairment 
loss is reversed only to the extent that the asset’s carrying 
amount does not exceed the carrying amount that would 
have been determined, net of depreciation or amortisation, if 
no impairment loss had been recognised.

In testing a cash-generating unit for impairment, 
the Group identifies all the corporate assets that relate 
to the cash-generating unit under review. If a portion 
of the carrying amount of a corporate asset can be allocated 
on a reasonable and consistent basis to that unit, the Group 
compares the carrying amount of the unit, including 
the portion of the carrying amount of the corporate 
asset allocated to the unit, with its recoverable amount. 
If a corporate asset cannot be allocated on a reasonable 
and consistent basis to the cash-generating unit, 
the Group assesses the impairment of this corporate asset 
on an individual basis.

A liability is recognised for the amount expected to be paid 
under short-term bonus if the Group has a present legal or 
constructive obligation to pay this amount as a result of past 
service provided by the employee, and the obligation can 
be estimated reliably.

(II) Long-term employee benefits

Long-term employee benefits represent long-term service 
bonuses. Long-term employee benefits are expensed evenly 
during the periods in which they are earned by employees.

the expected future cash flows at a pre-tax rate that 
reflects current market assessments of the time value 
of money and the risks specific to the liability. The unwinding 
of the discount is recognised as a finance cost.

or services to a customer, excluding the amounts collected 
on behalf of third parties.

Revenue is recognised net of VAT, returns and discounts.

Annual Report 2021Delivering great customer service(I) Revenue from contracts 
with customers

Revenue from contracts with customers is represented 
by sales of trading stock, including retail sales of goods 
and sales of self-produced catering products. The major 
source of sales of trading stock is retail revenue.

Revenue from sale of goods and self-catering products 
is recognised when control of the goods and products has 
transferred to the customer, normally for the customers 
it is occurred in the store at the point of sale. No 
element of financing is deemed present, as payment 
of the transaction price is due immediately.

In accordance with the Russian consumer protection 
legislation, the customers have the right of return of goods 
in a range of categories within 14 days after the purchase. 
Such estimated returns are assessed at each reporting date. 
Based on historical data about returns, it is probable that 
a significant reversal in the cumulative revenue recognised 
will not occur.

Gift cards and award points issued by the Group 
are recorded as a contract liability within trade and other 
payables upon sale when prepaid by customers until they 
are redeemed or expire.

In the reporting period, the Group’s hypermarkets business 
maintained a loyalty program where retail customers 

were able to accumulate award points on purchases 
of certain goods which entitled them to a discount on future 
purchases in the hypermarkets. Also, from time to time, 
the Group holds promotional campaigns where the Group 
provides discount coupons to the customers that purchase 
goods with total value above a pre-determined amount. 
The discount coupons entitle the customers to a free 
purchase or a discount on selected goods immediately 
after the campaign ends. Such award points and coupons 
represent a material right to the customers and give 
rise to a separate performance obligation to deliver 
the customers additional or discounted goods. The total 
transaction price is allocated on the portfolio basis 
to the initial and the additional performance obligations 
on a relative stand-alone selling price basis. The estimated 
stand-alone selling price of the award points is determined 
with reference to the extent to which future performance 
is not expected to be required because the customer does 
not redeem the points awarded.

(II) Rental income

The Group leases out trade premises under operating lease. 
Rental income from investment property is recognised 
in profit or loss on a straight-line basis over the term 
of the lease. When assets are leased out under an operating 
lease, the lease payments receivable are recognised 
as rental income on a straight-line basis over the lease term. 
Lease incentives granted are recognised as an integral part 
of the total rental income.

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

within general, selling and administrative expenses or cost 
of sales, based on their function.

Deferred tax is recognised in respect of tax loss carried 
forward and temporary differences between the carrying 
amounts of assets and liabilities for financial reporting 
purposes and the amounts used for taxation purposes. 
Deferred tax is not recognised for the following temporary 
differences: the initial recognition of assets or liabilities 
in a transaction that is not a business combination and that 
affects neither accounting nor taxable profit or loss, 
and differences relating to investments in subsidiaries 
to the extent that it is probable that they will not reverse 
in the foreseeable future. This exemption is not applied 
to initial recognition of lease assets and liabilities under IFRS 
16. A deferred tax asset is recognised for unused tax losses, 
unused tax credits and deductible temporary differences, 
to the extent that it is probable that future taxable profits will 
be available against which they can be used. Deferred tax 
assets are reviewed at each reporting date and are reduced 
to the extent that it is no longer probable that the related tax 
benefit will be realised.

The measurement of deferred tax reflects the tax 
consequences that would follow the manner in which 
the Group expects, at the end of the reporting period, 
to recover or settle the carrying amount of its assets 
and liabilities.

Deferred tax is measured at the tax rates that are expected 
to be applied to the temporary differences when they 

reverse, based on the laws that have been enacted or 
substantively enacted by the reporting date. Deferred 
tax assets and liabilities are offset if there is a legally 
enforceable right to offset current tax assets and liabilities, 
and they relate to income taxes levied by the same tax 
authority on the same taxable entity, or on different tax 
entities, but they intend to settle current tax liabilities 
and assets on a net basis or their tax assets and liabilities 
will be realised simultaneously.

In accordance with the tax legislation of the Russian 
Federation, tax losses and current tax assets of a company 
in the Group may not be set off against taxable profits 
and current tax liabilities of other Group companies, 
therefore deferred tax assets and liabilities are offset only 
within the individual companies of the Group.

In determining the amount of current and deferred tax 
the Group takes into account the impact of uncertain tax 
positions and whether additional taxes, penalties and late-
payment interest may be due. The Group believes that 
its accruals for tax liabilities are adequate for all open tax 
years based on its assessment of many factors, including 
interpretations of tax law and prior experience. This 
assessment relies on estimates and assumptions and may 
involve a series of judgments about future events. New 
information may become available that causes the Group 
to change its judgment regarding the adequacy of existing 
tax liabilities; such changes to tax liabilities will impact 
the tax expense in the period that such a determination 
is made.

(N) COST OF GOODS SOLD

Cost of goods sold includes the cost of goods for resale 
and self-produced catering products sold to customers.

to the purchases made. These bonuses decrease the cost 
of the goods and are recorded as reduction of cost of sales 
as the related goods are sold.

(Q) EARNINGS PER SHARE

Earnings per share are calculated by dividing the profit or 
loss attributable to ordinary shareholders of the Company 

by the weighted average number of participating shares 
outstanding during the year.

The Group receives various types of bonuses from suppliers 
of goods, primarily in the form of volume discounts, 
slotting fees and counter services to suppliers related 

Losses from inventory shortages are recognised in cost 
of goods sold.

(O) FINANCE INCOME AND COSTS

Finance income comprises interest income on issued loans 
and bank deposits. Interest income is recognised as it 
accrues in profit or loss, using the effective interest method.

Finance costs comprise interest expense on borrowings 
and lease liabilities and unwinding of the discount 

(P) INCOME TAX

on provisions, if any. Borrowing costs that are not directly 
attributable to the acquisition, construction or production 
of a qualifying asset are recognised in profit or loss using 
the effective interest method.

Income taxes have been provided in the consolidated 
financial statements in accordance with the respective 
legislation enacted or substantively enacted by the end 
of the reporting period. Income tax comprises current 
and deferred tax. Current tax and deferred tax 
are recognised in profit or loss except to the extent that 
they are recognised in other comprehensive income or 
directly in equity because they relate to transactions that 

are also recognised, in the same accounting period, in other 
comprehensive income or directly in equity.

Current tax is the expected tax payable or receivable 
on the taxable profit or loss for the year, using tax rates 
enacted or substantively enacted at the reporting date, 
and any adjustment to tax payable or receivable in respect 
of previous years. Taxes other than on income are recorded 

120

121

(R) SEGMENT REPORTING

Operating segments are reported in a manner consistent 
with the internal reporting provided to the Group’s chief 
operating decision maker. The chief operating decision-
maker is responsible for allocating resources and assessing 

(S) VALUE ADDED TAX

performance of the operating segments. Operating 
segments whose revenue, results or assets are ten percent 
or more of all the segments are reported separately.

Input VAT is generally reclaimable against sales VAT when 
the right of ownership on purchased goods is transferred 
to the Group or when the services are rendered 
to the Group. The tax authorities permit the settlement 
of VAT on a net basis. VAT related to sales and purchases 
which has not been settled at the balance sheet date (VAT 

deferred) is recognised in the consolidated statement 
of financial position on a gross basis and disclosed 
separately as an asset and liability. Where provision has 
been made for the ECL of receivables, the impairment 
loss is recorded for the gross amount of the debtor, 
including VAT.

(T) PRESENTATION OF THE CONSOLIDATED STATEMENT OF CASH FLOWS

The Group reports cash flows from operating activities 
using direct method. Cash flows from investing 
activities are presented net of VAT. VAT paid to suppliers 

of non-current assets and VAT in proceeds from sale of non-
current assets are presented in line “VAT paid” within cash 
flows from operating activities.

Annual Report 2021Delivering great customer serviceAbout the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

34. EVENTS SUBSEQUENT TO THE REPORTING DATE

The constant tense situation in Ukraine has intensified with 
further conflict escalation since February 2022 and remains 
unstable. Since February 2022, USA, EU and several other 
countries imposed sanctions on many Russian legal entities 
and individuals. Consequently, there has been increased 
volatility in the financial and commodity markets. In March 
2022, following further escalation in the region, the Rouble 
exchange rate reached 120 RUB for 1 USD and 132 RUB for 1 
EUR, before falling back to 75 RUB for 1 USD and 82 
RUB for 1 EUR as of the date of these consolidated 
financial statements, compared to year-end exchange 
rates of 74 RUB and 84 RUB respectively. The Group’s 
exposure to foreign currency risk as of 31 December 2021 
is disclosed in Note 28. In March 2022, the London Stock 
Exchange temporally suspended the admission to trading 
of the Group’s GDRs in order to maintain orderly markets, 
which has not been resumed as of the date of these 
consolidated financial statements. The Group’s GDRs 
and bonds remain admitted to trading on Moscow Exchange.

The Group is thoroughly analysing the possible influence 
of the evolving macroeconomic conditions and changes in 
the retail market on the Group’s financial and operational 
results in mid-term and beyond. The Group is currently 
revising its portfolio of suppliers and making necessary 
adjustments to its supply chain and logistics in order 
to secure the interrupted supply and products on offer. 
However, the Group has historically been primarily focused 
on local supply, and believes that business model, which is 
based on two complementary retail formats and a strong 

online platform covering all customer needs and segments, 
is solidly positioned in the market. Moreover, the grocery 
retail is one of the most sustainable sectors of the economy 
and will always be in demand by customers. Management 
firmly intends to fulfil the Group’s plans, including in respect 
of the number of stores that are planned to be opened in 
accordance with Group’s long-term budget.

Despite volatility on the capital market, under existed 
undrawn credit lines the Group has already obtained 
re-financing for unsecured bonds on demand, if repayment 
will be requested in Q2 2022. Overall, management 
believes that the Group’s ability to attract financing remains 
sustainable, as retail industry is expected to be among 
key industries for the Russian government and banks 
to support. It is not possible to determine how long the 
increased volatility in the financial market will last or at 
what level it will eventually level out. It is not possible for 
the management to predict with any degree of certainty an 
impact of this uncertainty on the Group’s operations. Whilst 
these uncertainties may affect the future dividend income 
of the shareholders in the near future, they do not affect the 
Group’s ability to continue its operations in the foreseeable 
future.

(U) NEW ACCOUNTING PRONOUNCEMENTS
Certain new standards and amendments to standards have 
been issued that are mandatory for the annual periods 
beginning on or after 1 January 2022 or later, and which 
the Group has not early adopted:
•  IFRS 17 “Insurance Contracts” (issued on 18 May 2017 
and effective for annual periods beginning on or after 
1 January 2021, the effective date subsequently modified 
to 1 January 2023 by the Amendments to IFRS 17 
as discussed below).

•  Amendments to IFRS 17 and an amendment to IFRS 4 

(issued on 25 June 2020 and effective for annual periods 
beginning on or after 1 January 2023).

•  Proceeds before intended use, Onerous contracts – 

cost of fulfilling a contract, Reference to the Conceptual 
Framework – narrow scope amendments to IAS 16, 
IAS 37 and IFRS 3, and Annual Improvements to IFRSs 
2018-2020 – amendments to IFRS 1, IFRS 9, IFRS 16 
and IAS 41 (issued on 14 May 2020 and effective 
for annual periods beginning on or after 1 January 2022).

•  Amendment to IFRS 4 – deferral of IFRS 9 (issued 
on 25 June 2020 and effective for annual periods 
beginning on or after 1 January 2023).

and IAS 28 (issued on 11 September 2014 and effective 
for annual periods beginning on or after a date 
to be determined by the IASB).

•  Classification of liabilities as current or non-current – 
Amendments to IAS 1 (issued on 23 January 2020 
and effective for annual periods beginning on or after 
1 January 2022).

•  Classification of liabilities as current or non-current, 
deferral of effective date – Amendments to IAS 1 
(issued on 15 July 2020 and effective for annual periods 
beginning on or after 1 January 2023).

•  Amendments to IAS 1 and IFRS Practice Statement 2: 

Disclosure of Accounting policies (issued on 12 February 
2021 and effective for annual periods beginning on or 
after 1 January 2023).

•  Amendments to IAS 8: Definition of Accounting Estimates 
(issued on 12 February 2021 and effective for annual 
periods beginning on or after 1 January 2023).

•  Deferred tax related to assets and liabilities arising from 
a single transaction – Amendments to IAS 12 (issued 
on 7 May 2021 and effective for annual periods beginning 
on or after 1 January 2023).

•  Transition option to insurers applying IFRS 17 – 

The Group is currently assessing the impact of the new 
standards and amendments to standards on its consolidated 
financial statements.

Amendments to IFRS 17 (issued on 9 December 2021 
and effective for annual periods beginning on or after 
1 January 2023.

Certain amendments to standards have been issued 
by the International Accounting Standards Board (IASB) 
that are mandatory for annual periods beginning on or after 
1 January 2022 and not endorsed by EU:
•  Sale or Contribution of Assets between an Investor and its 

Associate or Joint Venture – Amendments to IFRS 10 

The Group is currently assessing the impact 
of the amendments on its consolidated financial statements.

122

123

Annual Report 2021Delivering great customer serviceAbout the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

SKU (stock keeping unit) – A number 
assigned to a particular product 
to identify the price, product options 
and manufacturer of the merchandise

Stakeholder – Any individual, 
group, or party with an interest 
in an organisation and the outcomes 
of its actions

Traffic – The number of tickets issued 
for the period under review

Transport management system 
(TMS) - software for planning 
and executing the physical movement 
of goods in the supply chain

Extended warehouse management 
(SAP EWM) – IT system, which 
is used to efficiently manage inventory 
in the warehouse and for supporting 
processing of goods movement, 
which is used on the Company’s’ 
distribution centres

Global Depositary Receipt (GDR) – 
a bank certificate issued in more 
than one country for shares 
in a foreign company

Global Food Safety Initiative (GFSI) – 
A private organisation, established 
and managed by the international 
trade association the Consumer 
Goods Forum under Belgian law in May 
2000, the GFSI maintains a scheme 
to benchmark food safety standards 
for manufacturers as well as farm 
assurance standards

HACCP (Hazard Analysis and Critical 
Control Points) – A systematic 
preventive approach to food 
safety from biological, chemical, 
and physical hazards in production 
processes that can cause the finished 
product to be unsafe, and designs 
measurements to reduce these risks 
to a safe level

High-performance Analytical 
Appliance in-memory database 
(HANA) – an in-memory data platform 
that is deployable as an on-premises 
appliance, or in the cloud, which 
is used on the Company’s’ 
distribution centres

LFL (like–for–like) The method of comparing current 
year sales figures to prior year’s sales figures excluding 
the expansion effect

Network Traffic Analysis (NTA) – a method of monitoring 
network availability and activity to identify anomalies, 
including security and operational issues, which is used 
within the DA! discounter chain

Net revenue – The amount of a company’s gross revenue 
plus all negative revenue items

Planogram – A diagram that shows how and where specific 
retail products should be placed on retail shelves or displays 
in order to increase customer purchases

Point of Sale (POS) platform – A system which allows 
the processing and recording of transactions between 
a company and their consumers, at the time in which goods 
and/or services are purchased

Private label (PL) – Brand owned not by a manufacturer or 
producer, but by a retailer or supplier, who gets its goods 
made by a contract manufacturer under its own label

Real disposable income – The post-tax and benefit income 
available to households after an adjustment has been made 
for price changes

Retail Predictive Application Server (RPAS) – 
Configurable software platform for developing forecasting 
and planning applications

Selling space – The area inside stores used to sell products, 
excluding areas rented out to third parties, own–production 
areas, storage areas and the space between store entry 
and the cash desk line

Glossary

Average ticket – The figure calculated by dividing total 
sales, net of VAT, at all stores during the relevant year 
by the number of tickets in that year

Alternative Transients Program (ATP) – a universal 
program system for simulation of transient phenomena 
of electromagnetic as well as electromechanical nature, 
which is used within the DA! discounters network

Business Intelligence (BI) – comprises the strategies 
and technologies used by enterprises for the data analysis 
of business information. BI technologies provide historical, 
current, and predictive views of business operations

Content management system (CMS) – computer 
software used to manage the creation and modification 
of digital content

Corporate Social Responsibility – Responsible attitude 
in managing our impact on a range of stakeholders: 
customers, colleagues, investors, suppliers, the community, 
and the environment

Customer value proposition (CVP) – a business  
or marketing statement that describes why a customer 
should buy a product or use a service

Endpoint Detection and Response (EDR) -a cybersecurity 
technology that continually monitors an “endpoint”  
(e.g. mobile, phone, laptop, Internet-of-things devices) 
to mitigate malicious cyber threats., which is used within 
the DA! discounter chain

Every day low price (EDLP) – a pricing strategy promising 
consumers a low price without the need to wait for sale price 
events or comparison shopping

ERP (Enterprise Resource Planning) – A modular software 
system designed to integrate the main functional areas 
of an organisation’s business processes into a unified system

124

125

Annual Report 2021Delivering great customer serviceAbbreviations

Contacts

About the Company | Strategic Report | Operational Review | Financial Review |  Corporate Governance | Financial Statements

ACORT – Association of retail trade companies

NGO – Non-governmental organisation

p.p. – Percentage point

Q – Quarter of the year

RUB – Russian rouble

SG&A – Selling, general and 
administrative expenses

WMS – warehouse 
management system

YoY – Year Over Year

CEO – Chief Executive Officer

CJSC – Closed joint stock company

CRM – Client Relationship Management

DC – Distribution centre

EBITDA – Earnings before interest, taxes, depreciation 
and amortisation

FD – Federal district

FMCG – Fast-moving consumer goods

FY – Financial year

GDR – Global depositary receipt

HR – Human resources

IFRS – International Financial Reporting Standards

IPO – Initial Public Offering

IT – Information Technology

JSC – Joint Stock Company

k – A thousand

KPI – Key Performance Indicators

LLC – Limited Liability Company

m² – Square metre

126

127

Contacts for investors

Natalya Belyavskaya
Head of Investor Relations

phone: +7 (495) 663–66–77, ext. 266

email: Natalya.Belyavskaya@okmarket.ru

Contacts for media

Alla Golovatenko
Head of Public Relations

phone: +7 (495) 663–66–77, ext. 496

email: Alla.Golovatenko@okmarket.ru

Ekaterina Merinova
Head of Corporate

phone: +7 (495) 663–66–77, ext. 458

email: Ekaterina.Merinova@okmarket.ru

Marina Shagulina
Luxemburg Administrative Officer

phone: +352 (24) 52–70–84

email: Marina.Shagulina@okeygroup.lu

Addresses

117534, Moscow, Kirovogradskaya, 
23A bld. 1

195027, St. Petersburg, Shaumyan 
avenue, 8

Luxembourg, 2180 Luxembourg, 6 rue 
Jean Monnet

Depositary

Bank of New York Mellon

U.S.A., 10286 New York, 101 
Barclay Street

bnymellon.com

Auditor

PricewaterhouseCoopers, 
Société cooperative

Luxembourg, 2182 Luxembourg, 2 rue 
Gerhard Mercator

phone: +352 49 48 48 1

pwc.lu

Annual Report 2021Delivering great customer service