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O'Key Group SA

okey · LSE
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Industry Grocery Stores
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FY2022 Annual Report · O'Key Group SA
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Delivering  
great customer  
service

Annual Report 
2022 

CONTENTS  

Overview 

2022 at a Glance 

About O’KEY Group 

Milestones of 2022 

Strategic Report 

Strategic Review 

Russia’s Food Retail Market Overview 

Delivering on Our Strategy 

Business Model 

Sustainable Development 

Operational Review 

O’KEY Hypermarket Format 

DA! Discounter Format 

Financial Review 

FY 2022 Financial Highlights 

Corporate Governance 

Corporate Governance System 

General Meeting of Shareholders 

Board of Directors 

Committees of the Board of Directors 

Risk Management 

Information for Shareholders  
and Investors 

Management & Directors’ Responsibility 
Statement 

Financial Statements 

Independent Auditors’ Report 

Consolidated Financial Statements 
for the Year Ended 31 December 2022 

Glossary 

Abbreviations 

Contacts 

2

4

6

16

18

20

24

26

28

30

48

50

70

78

80

86

88

90

92

94

98

101

105

106

108

113

160

162

163

 
Overview

O’KEY Group is one 
of the leading Russian food 
retailers. The Group’s unique 
business model combines 
two modern complementary 
retail formats (hypermarkets 
and discounters) and a fast 
growing omnichannel 
e-commerce platform 
in regions of presence.

20+

YEARS ON THE MARKET

202 BN

GROUP REVENUE IN 2022

10 TOP

FOOD RETAILER IN RUSSIA

Annual Report20222022 at a Glance

273  

+43 YoY  
TOTAL NUMBER OF STORES

RUB  

202.2 bn  

+8.1% YoY  
GROUP REVENUE

RUB  

RUB  

148.8 bn  

53.3 bn   

O’KEY REVENUE

DISCOUNTERS REVENUE 

+53.1%  

+26.8% YoY  

DISCOUNTERS REVENUE GROWTH YOY

DISCOUNTERS LFL REVENUE 

RUB  

6.2 bn  

+32.6% YoY  

TOTAL ONLINE SALES

1  The market position provided by Infoline, 2022.

TOP 10 

GROCERY AND E-GROCERY  
RETAILER IN RUSSIA1

4—5

ABOUT  
THE REPORT

The Annual Report 2022 (“the Report”) has been 
prepared by O’KEY GROUP S.A. (“O’KEY Group”, 
“the Group”, or “the Company”).

This Report discloses information 
on the implementation of the Group’s strategy 
in 2022, presents the Group’s operating 
and financial results, describes the Group’s 
corporate governance framework and corporate 
social responsibility activities. The Report has been 
prepared based on consolidated IFRS financial 
statements for 2022.

The Report has been prepared based 
on the information available to the Group 
as of the time of producing this Report, 
including information obtained from third 
parties. The Company reasonably believes 
that this information is complete and accurate 
as of the publication date of this Report. However, 
it does not constitute any representation 
or warranty that this information will not 
be updated, revised, or otherwise amended 
in the future.

This Report includes estimates or forward-
looking statements related to operating, financial, 
economic, social and other measures that can 
be used to assess the performance of O’KEY 
GROUP S.A. The Company does not make 
any representation or warranty that the results 
anticipated by such forward-looking statements 
will be achieved. The Company shall not be liable 
to any individual or legal entity for any loss 
or damage which may arise from their reliance 
on such forward-looking statements.

Further information

Further information regarding O’KEY Group’s 
strategy, our businesses and performance, and our 
approach to governance and risk management can 
be found at our corporate website okeygroup.lu.

An archive of annual and strategic reports 
as well as a full suite of additional information 
materials is available at okeygroup.lu.

DISCLAIMER

The existing global economic environment, 
including the current geopolitical climate 
and market fluctuations in currency and stock 
markets, as well as significant currency 
exchange rate variations are probably 
having an impact on companies in all sectors 
of the economy. We are closely observing 
the potential effects of these evolving 
macroeconomic circumstances and shifts 
in the retail market on O’KEY Group’s financial 
and operational performance in the medium 
to long term.

Nonetheless, we acknowledge that the grocery 
retail industry is among the most resilient 
sectors of the economy and is continually 
sought after by consumers. Furthermore, 
we have confidence in the Group’s efficient 
business strategy, which utilizes two 
complementary retail formats and a robust 
online platform that caters to all customer 
requirements and demographics. 
This approach establishes a strong foothold 
in the market and provides a considerable 
buffer against macroeconomic instability.

Our Company is well-equipped to handle 
any potential alterations in the supply 
chain due to the fact that nearly 80% 
of our procurement is obtained from 
nearby suppliers and manufacturers. 
By actively fostering our proprietary brands, 
maintaining our long-standing and productive 
partnerships with a significant number 
of inventive, advanced, and rapidly expanding 
farms and producers, and participating 
in regional and national quality initiatives 
and programmes that support local suppliers, 
we can successfully navigate any market 
challenges and uncertainties.

Therefore, O’KEY Group, 
with its  well-established and well-integrated 
corporate governance and management 
structure, is securely positioned 
in the market and poised to withstand 
macroeconomic turbulence and market 
volatility, while effectively serving the needs 
of its stakeholders.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  serviceAbout 
O’KEY Group

OUR PURPOSE/MISSION  

O’KEY Group is one of the leading 
Russian food retailers. Since the opening 
of our first hypermarket 
in St. Petersburg in 2002, we have 
continued to strive for excellence.

O’KEY Group develops two clearly 
positioned and complementary 
retail formats: O’KEY hypermarkets 
and DA! discounters. The Company also 
operates a fast-growing e-commerce 
platform for O’KEY hypermarkets. 
This well-balanced combination of formats 
allows us to meet different customer 
needs and purchasing models in all regions 
of presence and in all sales channels.

We strive for excellence

ness
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tiv
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v
o
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n

I

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f

f

e

t

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a

m

6—7

I

m

s

p

e

e

r

c

v

c

i

c
e

a
b

l

e

O u t standing
r esults

Our values

h ere of
s sio n alism

p

s

e

A t m o
o
p r

f

OUR VISION  

We offer fresh and high-quality 
products to each family

We aim to create an effective 
working environment

The new 
hypermarket 
for the new era

The best value 
for money 
discounter

We provide a simple and easy 
shopping experience

We take our social responsibility 
seriously and act accordingly

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service8—9

Our Key Strengths

A flexible business model 
based on two competitive 
shopping formats 
and an e-commerce 
platform, covering all 
customer segments 
and needs

Focus on cutting-
edge IT solutions 
and a progressive 
infrastructure

Exceptional expertise 
in private labels and own 
production, empowering 
us to build an appealing 
customer value proposition

Highly centralised 
logistics: five distribution 
centres in Moscow 
and St. Petersburg

High standards 
of corporate governance: 
a transparent ownership 
structure, LSE, AIX 
and MOEX listings

A proficient management 
team with extensive 
experience in Russian 
and international retail

O’KEY  
HYPERMARKETS

A well-recognised brand 
and market positioning  
in major Russian cities

DA!  
DISCOUNTERS

One of the fastest 
growing grocery  
chains in the market

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  serviceOur ESG Approach 
in Volatile Environment

In the volatile macroeconomic and geopolitical context we faced 
in early 2022, ESG is becoming even more relevant and important. 
O’KEY Group sees itself as a socially responsible company 
and acts respectively in the interests of all our stakeholders: 
employees, customers, suppliers, partners, and shareholders.

10—11

Customers

Satisfying customer needs across all market 
segments, delivering top-notch services 
and creating the value proposition of each 
Group format remains the key priority 
of O’KEY’s interaction with customers.

Though the economic environment 
is unstable, we make every effort to ensure 
uninterrupted deliveries, redirect logistics 
flows where necessary, fill the shelves 
with goods and meet the demand of our 
customers.

In the face of growing inflation, we were one 
of the first to fix a minimum markup 
on a number of essentials. The Company 
has introduced a minimum markup policy 
to a number of SKUs of socially important 
food products (including dairy, vegetables, 
and sugar) in 23 cities where O’KEY 
is present.

We find it important to pay attention 
to the most recent changes in consumption 
patterns and needs, including the rush 
in demand for certain product categories 
and price sensitivity. The Company 
is committed to meeting the current rate 
of demand and maintaining a minimum 
markup on socially important goods 
as well as reasonable prices for the entire 
product range, while providing a consistently 
high level of quality and service. 
We are developing new routes and searching 
for new efficient ways of working 
with suppliers in order to keep the wide 
assortment of our products.

A thorough cost control in all areas 
of the Group’s business enables 
us to ensure a decent price level 
and competitiveness of all retail formats 
in general. The Company works closely 
with the Association of Retail Companies, 
the Russian Ministry of Industry and Trade, 
and other market regulators and structures 
to execute this approach.

Suppliers

When communicating with suppliers, 
the utmost attention is given to the formation 
of mutually beneficial partnerships. This will 
ensure timely and stable supply of high-
quality items as well as presence of various 
products on the shelves no matter what.

Since its foundation, O’KEY Group has 
been actively engaging local producers: 
around 80% of the Company’s purchases 
are accounted for by products made 
by Russian producers. As such, the share 
of imported goods in the Company is small.

For years, the Group has been cooperating 
with a substantial number of innovative, 
sophisticated and fast-growing farms 
and producers. This is specifically relevant 
in terms of evolving the Group’s own 

brands: the private label range of O’KEY 
hypermarkets and DA! discounters totals 
1,883 SKUs and 1,322 SKUs respectively. 
The Company is also involved in developing 
programmes to support local producers 
and therefore takes part in regional 
and national quality initiatives, namely 
“Made in Don Land”, as well as initiatives 
for fair certification in the North-West 
and Central regions of Russia. Amid economic 
volatility, O’KEY Group further cooperates 
with them while ensuring regular purchases 
and mutual benefits. Changes in the market 
environment may lead to changes in supply 
chains which are nevertheless quite stable 
due to a high proportion of Russian-made 
products. The Company makes efforts 
to optimise logistical costs and provide 
effective inventory management.

Investors and shareholders

O’KEY is responsible to its investors 
and shareholders and strives to maintain 
and increase the Company’s shareholder 
value.

Considering current volatility of the rouble 
and a number of macroeconomic factors 
that create great uncertainty, the Company 
refrains from short-term and long-term 
forecasts for both operating and financial 
performance. At present, the O’KEY 
management team is analysing the potential 
impact of micro- and macroeconomic 
conditions on subsequent operating 
and financial results of the Group.

Along with that, we believe that the Group’s 
effective business model, which is based 
on two complementary retail chains 
with clear positioning (hypermarkets 
and discounters) as well as on strong 
e-commerce, will help respond to all 
the headwinds and satisfy customer 
needs in various market segments. 

Employees

Hypermarkets are most suitable for the new 
consumer behaviour since they offer a wide 
range of products and customers often stock 
up. Our discounters build a solid medium-
term basis by using the EDLP pricing model 
to meet the trend for conscious consumption 
and offer consistently high-quality products 
at the lowest market prices.

We will be doing our best to achieve our 
medium-term goals by means of supply chain 
optimisation and strict cost control.

The Group’s Global Depositary Receipts 
(GDRs) are listed on the London Stock 
Exchange since November 2010. The GDRs 
are also trading on the Moscow Exchange 
(MOEX) since December 2020. In March 
2023, O’KEY Group also conducted a cross-
listing of its GDRs on the Astana International 
Exchange. The Group aims to maintain 
all its listings and keep its GDRs available 
to all market participants, including those 
of individual investors.

O’KEY Group’s first priority is its people. 
The Сompany employs over 20 thousand 
people. We take responsibility for providing 
residents of regions of the Company’s 
presence with jobs as well as for creating 
safe, favourable and decent working 
conditions for our employees. Besides, 
we steadfastly follow the Labour Code 
of the Russian Federation.

Over the years, the Company has been 
committed to delivering high-standard 
corporate governance, personnel 
management and training, and, therefore, 
gained a high position in the market.

In 2022, O’KEY Group put much effort 
into ensuring labour safety for its employees, 
improved its corporate voluntary health 
insurance and target KPIs under the current 
premium programme, continued staff 
training as part of O’KEY Academy, 
and launched professional skills competitions 
and incentive programmes.

In the context of volatility, the Company 
continues being committed to its policy 
aimed at preserving jobs, providing decent 
wages and social benefits, developing 
personnel training and motivation 
programmes.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service12—13

Operational & 
Financial Highlights

Figures

2019

2020

2021

2022

2022/2021, %

Group net retail revenue, RUB bn

163.1

172.7

185.2

200.2

8.1%

O’KEY net retail revenue, RUB bn

145.3

146.8

150.4

146.9

(2.3%)

DA! net retail revenue, RUB bn

17.9

26.0

34.8

53.3

53.2%

Group LFL net retail revenue

+0.9% +5.4% +3.7% +2.1%

O’KEY LFL net retail revenue

(0.4%)

+2.5% +1.4% (3.6%)

DA! LFL net retail revenue

+14.9% +27.8% +16.3% +26.8%

Total selling space, k m2

598.3

599.5

625.6

656.2

4.9%

O’KEY selling space, k m2

529.1

519.4

522.7

525.8

0.6%

DA! selling space, k m2

69.3

80.2

102.9

130.4

26.7%

Total revenue, RUB bn

165.1

174.3

187.1

202.2

8.1%

OKEY revenue, RUB bn

147.1

148.3

152.3

148.8

(2.3%)

DA! revenue, RUB bn

17.9

26.0

34.8

53.3

53.1%

Group EBITDA, RUB bn

14.1

14.8

15.5

17.0

9.8%

O’KEY EBITDA, RUB bn

14.3

14.0

13.8

13.4

(3.3%)

DA! EBITDA, RUB bn

(0.2)

0.8

1.7

3.6

2.2x

Strategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial StatementsDelivering great customer  serviceOverviewAnnual Report2022Our Geography

100 %

ONLINE COVERAGE IN CITIES
OF O'KEY PRESENCE

O’KEY online delivery

Online delivery via partners

O’KEY hypermarket

DA! discounter

O’KEY distribution centre

DA! distribution centre

8

Tver region

17

33

9

Kaluga
region Moscow

3

1

Vladimir region

118

Moscow
region

Ivanovo

7

Ryazan
region

15

Tula region

1

Lipetsk

2

Voronezh

O’KEY Group retail space in 2022, k m2

Hypermarkets

Discounter stores

Total

North-West

184.0

—

184.0

East

114.8

—

114.8

South

Central

74.7

—

74.7

152.3

130.4

282.7

Total

525.8

130.4

656.2

14—15

5
4 DCs

TOTAL DCs

1 DC

273
79

TOTAL STORES

194

HYPERMARKETS

DISCOUNTERS

HYPERMARKETS
63.4%
CENTRALISATION
RATE

DISCOUNTERS
100%
CENTRALISATION
RATE

24

St. Petersburg

1

Murmansk

NORTH-WEST FD

1

Syktyvkar

CENTRAL FD

3

Nizhny
Novgorod

VOLGA FD

2

Surgut

URAL FD

SIBERIA FD

1

Togliatti

3

1

Ufa

3

Tyumen

Orenburg

3

Ekaterinburg

1

Omsk

2

Novosibirsk

2

Krasnoyarsk

1

Irkutsk

4

Krasnodar

Sochi

1

Rostov-on-Don

3

2

Astrakhan

SOUTH FD

Number of stores

O'KEY

DA!

67

82

100

118

35

54

194

152

79

17

23

28

35

42

52

60

69

71

74

78

78

78

77

78

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service16—17

Milestones 
of 2022

February

The Group acquires four hypermarkets 
from X5 Group in the Moscow 
metropolitan area

April

The Group re-opens four hypermarkets 
in the Moscow metropolitan area under 
the updated O’KEY concept

June

The Expert RA rating agency confirms 
the “ruA-“ credit rating for O’KEY

March 2023

The Group's GDRs are 
admitted to the quotation 
list in the main market 
segment on the Astana 
International Exchange 
(AIX)

July

The Group announces an interim 
dividend of EUR 8.5 mln.
The DA! chain signs a contract with the 
ADG Group to open discount stores in three 
Meeting Place neighborhood centres

August

The Group opens a branded flagship 
hypermarket after a large-scale 
renovation in Sochi

Strategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial StatementsDelivering great customer  serviceOverviewAnnual Report2022Strategic  
Report

We strive to build an appealing 
value preposition and provide 
our customers with the best 
quality goods and superior service. 
We understand the importance 
of a socially responsible business 
and implement the best 
principles and approaches toward 
sustainable development.

273 STORES

IN 6 FEDERAL DISTRICTS IN 2022

21,900 206 MLN

EMPLOYEES

PURCHASES WITH US IN 2022

Annual Report2022Strategic 
Review

O’KEY Group was able to achieve sound financial 
and operational results despite the turbulent 
and, at times, adverse market environment 
during the year. This encompasses the continued 
inflationary pressure, supply chain disruptions, 
significant shifts in consumer behaviour, and so 
forth. Despite facing these challenges, we were able 
to maintain a strong and stable performance in our 
hypermarket format and continued to grow across 
our discounters and e-commerce business.

Our ability to weather all headwinds and maintain 
effectiveness is facilitated by our well-balanced 
business model and advanced strategy. On the one 
hand, O’KEY hypermarkets benefited by obtaining 
access to DA! discounters’ expertise in private 
labelling and their efficient procurement and direct 
import system of fresh products. On the other 
hand, DA! discounters take advantage of O’KEY’s 
purchasing benefits by obtaining better prices 
from private label suppliers due to larger orders. 

In 2022, we were again ranked within the top 
Russian food and e-grocery retailers based 
on the annual revenue and market share.

Overall, over 2022, we were able to achieve our 
operational and financial targets for the year. 
Our retail revenue rose by 8.1% to RUB 202.2 bn, 
led by the expansion of the two chains 
and the growing DA! discounters’ LFL revenue 
and O’KEY’s online revenue. Our profitability 
remained stable, with the Group’s EBITDA margin 
comprising 8.4%.

Moreover, by leveraging the combined strengths 
of our e-commerce and hypermarket formats, 
we can offer an exceptional customer service 
through the implementation of an omnichannel 
approach. This also enables us to enhance 
the efficiency of the delivery process 
and minimise expenses associated with logistics. 
Therefore, our business model allows us 
to maintain a 100% coverage in all regions 
where our hypermarkets are present and align 
our activities with the evolving preferences 
and behaviour of our clients.

O’KEY HYPERMARKETS  

Our largest business unit, the O’KEY 
hypermarkets, continued to be the foundation 
of our business, contributing to 74% of our 
overall revenue. Amid a challenging market 
backdrop and unprecedented economic 
turbulence, the right focus and a developed 
customer value proposition (CVP) enabled us 
to deliver steady operational and financial results. 
Our hypermarkets experienced a moderate decline 
in retail revenue of 2.3% compared to the previous 
year, due to a LFL revenue decrease. Nonetheless, 
revenue from newly opened O’KEY stores helped 
mitigate the decline. The results are attributed 
to multiple factors, including the overall 
market volatility, a reduction in the population’s 
real disposable income, and a falling footfall 
of shopping centres where a part of our 
hypermarkets is located.

It is crucial to emphasise that our exceptional 
teamwork and efficient cost control enabled us 
to maintain the profitability of our hypermarkets 
over this challenging year. The hypermarkets’ 
EBITDA margin remained steady at around 9%.

The year of 2022 was crucial both in terms 
of further hypermarket network growth 
and adapting to the ever-evolving market 
landscape. Specifically, to facilitate the expansion 
of our business, we acquired four hypermarkets 
from X5 Group in the Moscow metropolitan area 
and reopened them under the O’KEY concept. 
The procurement of 15 k m2 of recently launched 
stores aligns with our strategic objective 
of enhancing operational efficiency in our 
hypermarket format, and this is to prioritise 
development in the key regions of operations.

20—21

Over the course of the year, O’KEY continued 
to explore its sourcing opportunities with new 
local and foreign partners and carried out a great 
scope of work to ensure the smooth operation 
of its logistic and supply chain. Throughout 2022, 
with the ultimate goal of offering a variety of high-
grade products at attractive prices to customers, 
we managed to support an extensive and steady 
product range on our shelves with 30 k SKUs 
in O’KEY hypermarkets on average.

Over the course of 2022, the hypermarket 
business effectively modified its operational 
strategy to accommodate the ongoing price 
inflation of raw materials, the decreased foot traffic, 
and the more cautious and rational purchasing 
habits of consumers. We substantially enhanced 
our product assortment and introduced a variety 

of marketing activities to ensure an excellent 
value for money for our customers and to entice 
them into visiting our hypermarkets. For instance, 
we developed and launched 450 new SKUs, 
modified a range of non-food items in compliance 
with the latest trends in demand, rolled out two 
large-scale promotions dedicated to the Company’s 
anniversary and the New Year, etc.

We believe that our hypermarkets will 
continue to thrive in the current and future 
market landscape thanks to our vast sourcing 
opportunities, our agile response to the constantly 
changing market conditions, the synergy effect 
with our discounters and the e-commerce business 
as well as the smart management and the prudent 
cost control.

DA! DISCOUNTERS  

As cost-cautious consumption is increasingly 
popular in the current economic volatility, 
we saw another strong year of growth in the DA! 
discounters format in 2022. The DA! network 
underwent an impressive expansion to become 
a prominent market player within the Russian 
grocery industry with 194 stores in Moscow, 
as well as in the Tver, Tula, Kaluga, Ryazan 
and Moscow regions.

Consequently, in 2022, the retail revenue 
for the format surged by 53.2% YoY 
to RUB 53.3 bn, boosted by a 26.8% increase in LFL 
revenue and a 26.7% expansion in the selling space. 
Moreover, our discounters’ share in the Group’s 
net retail revenue grew by 7.8 pps YoY 
to 26.6%. Our discounters’ EBITDA margin 
continued to grow rapidly and reached 6.8% 
in 2022. The significant increase in the earnings 
and profitability of the format is achieved through 
boosting brand awareness and customer loyalty, 
maintaining a consistently superior price-to-quality 
ratio, offering fresh and diverse, diverse products 
of superior quality, and a focus on the “every day 
low price” (EDLP) approach that keeps our 
products accessible to all customers.

A key element contributing to the DA! 
success is the prudent selection of our own 
brands, comprising approximately 50% 
of the discounter’s net retail revenue. We carefully 
choose manufacturers and give preference 
to the innovative, sophisticated, and fast-growing 
local producers. Our goal is to establish enduring 
and mutually beneficial relationships that promote 
impeccable product quality and a packaging design 
that mirrors or aligns with our offerings. 

Throughout 2022, we maintained a long-term 
and fruitful partnership with local suppliers, 
enabling us to introduce new SKUs into our 
offerings. Additionally, we successfully phased 
out necessary imports, ensuring a diverse 
selection of products at reasonable prices without 
sacrificing our margins.

We suppose that DA! is ideally positioned to grow 
in today’s challenging environment and will remain 
the key growth driver for the whole Group, being 
a unique international format specially tailored 
to the needs and desires of Russian customers.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service22—23

Outlook

Despite the challenges faced by various 
sectors of the economy, we recognise that 
the grocery retail industry remains highly resilient 
and is continually sought after by customers. 
Additionally, we believe in the Group’s efficient 
business approach, which includes two 

complementary retail formats and an omnichannel 
online platform that addresses the needs of all 
customer segments. With the integration of this 
approach and a proven corporate governance 
structure alongside the streamlined operational 
management, our ability to maintain a sound 
foothold in the market and minimise the impact 
of any economic fluctuations are assured.

E-COMMERCE  

We consider online shopping a significant catalyst 
for transformation in the highly competitive retail 
sector both in the way it affects conventional offline 
formats and simultaneously emerging as a promising 
sales channel in its own right. The online grocery 
market in Russia witnessed a significant growth 
in 2022, with a YoY increase of 63% to reach 
RUB 625 bn. Furthermore, the proportion of online 
sales in the overall food and beverage retail sales 
increased by 3% in the same period.

As one of the pioneers of online retail in Russia, 
O’KEY Group is in a favourable position 
to capitalise on these progressing trends. 
Therefore, in 2022, we fortified the synergy of our 
hypermarket format with the online and discounter 

formats by applying an omnichannel approach, 
acquiring private label expertise, and an efficient 
procurement system within a significantly changed 
environment. This strategy proved its efficiency 
with O’KEY’s total online sales rising by 32.6% YoY 
to RUB 6.2 bn in 2022. Our e-commerce customer 
base increased by 32% to 601,000 active 
customers with 1,306,000 online orders fulfilled. 
We utilised both our own services and partner 
capacities to deliver 28,000 tonnes of products 
in 2022, which marks a 40% increase from 
the previous year.

Therefore, we believe online shopping will continue 
to expand and, consequently, we intend to develop 
the e-commerce platform in 2023 and beyond.

COMMITMENT TO THE HIGHEST 
STANDARDS OF CORPORATE GOVERNANCE 
AND SUSTAINABLE DEVELOPMENT  

Throughout the year, we strived to maintain 
the high level of our corporate governance system, 
which is based on the principles of professionalism, 
accountability, equality, and transparency 
in compliance with the best international 
and Russian practices. Furthermore, the year 
of 2022 saw the recognition of our unwavering 
commitment to exemplary corporate governance, 
efficient risk management, strategic oversight, 
and openness coupled with a well-established 
operational and financial position, as Expert RA 
awarded our principal operating subsidiary, O’KEY 
Group S.A., a “ruA-” rating with a stable outlook.

Despite the current market fluctuations, 
we are dedicated to actively communicating 
and accommodating the interests of all our 
investors and shareholders. To further solidify 
our position, we arranged a listing of our GDRs 
on the Astana International Exchange in early 
2023. This strategic move is intended to increase 

the liquidity of our stock and provide access 
to a wider range of individual and institutional 
investors. 

Our dedication to sustainable development, 
a fundamental aspect of our values, persevered 
in 2022. Throughout the year, we endeavoured 
to deliver exceptional results in our routine 
activities, delivering families fresh and high-
quality products, along with a convenient 
and hassle-free shopping experience. 

In the reporting year, the Group placed particular 
emphasis on employee education, with more than 
13,000 employees receiving training. 

In the social sector, we entered into another 
long-term partnership with the “Dari Edu” 
charitable foundation. In the environmental area, 
the YoY energy consumption trend has shown 
a reduction by 4%.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  serviceRussia’s Food 
Retail Market 
Overview

The Russian food retail market grew 
to RUB 21.0 tn in 2022 or by 13.4% YoY compared 
to RUB 18.6 tn in 2021, according to Infoline.

The overall number of food stores in various 
formats exceeded 91.2 k (plus 7.8 k stores YoY), 
and their total space comprised 33.2 mln m2 
(plus 2.3 mln m2 YoY) by the end of 2022.

According to Infoline, discounters and convenience 
stores continued to to grow the footprint 
of the sector. The aggregate share of discounters 
and convenience stores increased by 2.1 pps 
to 73.8%, while their total selling space grew 
by 10.5% YoY and reached 24.5 mln m2 in 2022.

Top 10 food retailers in Russia (by net retail revenue)

61.5%

38.5%

Top 10 food retailers in Russia

Other

13.2%

10.6%

5.6%

2.2%

1.9%

1.2%

1.1%

1.0%

1.0%

0.8%

Magnit Mercury Retail 

Lenta

Svetofor

Auchan

VkusVill

METRO O’KEY Group Monetka

Group

X5
Group

Source: Infoline.

24—25

ONLINE GROCERY MARKET IN RUSSIA  

2022, according to Infoline, the Russian e-grocery 
market continued its rapid growth having 
increased by 63% YoY. The total size of the online 
food retail market exceeded RUB 625 bn 
and reached approximately 3% of the Russian food 
retail market (plus 0.9 pps YoY) in 2022.

Food delivery has already become part of daily 
life in cities with a population of over a million.  
However, nowadays more and more customers 
in the regions of Russia switch to online shopping 
for the first time and form the habit for buying 
food and general FMCG merchandise via online.

According to Infoline, the Russian online food 
market has huge growth potential and may reach 
RUB 925 bn in 2023.

During 2022, according to Infoline, O’KEY 
was ranked the 8th largest grocery retailer online. 
This statistics excludes the food delivery operators  
from the calculation base to avoid double counting.

RUB  

625 bn  

RUSSIAN E-GROCERY MARKET VALUE1

Top grocery retailers by online sales in Russia

Retailer

VkusVill

METRO

X5 Group

Lenta & Utkonos

Magnit

Auchan

Azbuka Vkusa

O’KEY Group

Globus

Myasnov

RUB bn

79.0

66.6

65.4

41.2

29.1

20.9

7.6

6.2

5.7

3.2

Source: Infoline research 2022, net of VAT, including own delivery and via grocery aggregators/food delivery operators.

1 

Infoline research 2022.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  serviceDelivering 
on Our Strategy

O’KEY Group’s operational activity 
pivots around two shopping formats, 
namely hypermarkets and discounters, 
and a sound e-commerce platform 
with an omnichannel approach. 
The strategic priorities depend 
on the format. However, all formats 
are focused on building a tempting 
value proposition and providing 
our customers with the best quality 
products and superior service.

26—27

O’KEY hypermarkets

DA! discounters

E-commerce

• Growth and expansion in all 

of the Central Federal District 
and the surrounding regions

• Introducing and evolving DA! 

discounters as a key growth 
trigger for the Group’s top- 
and bottom-line by steadily 
transforming and adapting 
its range to diverse consumer 
demands

• Further advancement 

of the omnichannel approach, 
which makes it possible 
to raise sales volumes 
by covering all customers 
segments and needs

• Developing a partnership 

with specialised delivery 
operators to seek 
for operational efficiencies

BUSINESS DEVELOPMENT:
• Novel concept stores aim 

to offer the most convenient 
and up-to-date shopping 
experience along with a well-
balanced product assortment 
with a focus on fresh and ultra-
fresh categories

• Carry on the format 

development keeping up 
with the most innovative 
market trends

• Look for the best opportunities 

to expand the business: 
developing new enhanced 
hypermarkets; make use 
of the latest technologies 
and solutions in retail, 
supply, and logistics; extend 
the network in high-priority 
regions and optimise 
the store portfolio

DELIVER THE BEST VALUE PROPOSITION:
• Raise the operational efficiency
• Increase the share of private 

label products and own 
products in total sales

• Focus on the “every day low 

price” approach

• Offer the most competitive 

pricing on the market without 
compromising the quality

• Taking the lead in developing 

the PLs portfolio for the whole 
Group

BENEFIT FROM SYNERGIES BETWEEN THE FORMATS:
• Develop synergies 

• Benefit from synergies 

with O’KEY hypermarkets 
by leveraging their advantages 
when purchasing a branded 
assortment, and when gaining 
price benefits by purchasing 
additional volumes in 
private labels

with the discounter business 
in joint procurement 
and direct import of fresh 
products, as well as benefiting 
from the private label insight

• Evolve synergies 

with e-commerce by using 
an omnichannel approach. 
Benefit from the increased 
number of orders placed 
through the website 
and the mobile app

• Integrate IT solutions 

with partners to synergise 
on additional operational 
and cost efficiency

• Enhance the productivity 

of e-commerce operations

• A more efficacious 

business organisation 
and logistics system 
with O’KEY hypermarkets 
serving as pick-up points 
and an omnichannel delivery 
platform for online orders. 
It helps to maximise 
the efficiency of the 
delivery model and lower 
logistics costs

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  serviceBusiness 
Model

O’KEY Group has devised a unique business 
model pivoting around two straightforwardly 
positioned and complementary retail 
formats (hypermarkets and discounters) 
and a rapid-growing e-commerce platform 
with an omnichannel approach. 

Such a combination of formats empowers 
us to meet the needs of various customer 
segments and to keep up to date with the most 
recent market trends. Within the Group, all 
formats are instrumental parts of the business 
model. Consequently, such a business approach 
proved its efficiency and is fundamental 
for our prospective success.

28—29

O’KEY hypermarkets

DA! discounters

E-commerce platform

One of the leaders in its segment 
with over a 20-year expertise in the 
market enhanced by the innovative 
store concept

A discount model unique for the 
Russian market and based on the 
world’s best practices, tailored 
to local consumers

A high growth potential segment 
adhering to a profitable growth 
strategy driven by changes 
in the consumer behaviour

A sound base for e-commerce growth

The main driver of growth 
for the Group

Among the retail market leaders 
in St. Petersburg, commanding 
a substantial market share in key 
Russian cities 

A novel hypermarket approach is being 
executed to follow the market 
tendencies

A balanced range of goods with 
a focus on fresh and ultra-fresh
A reduced number of non-food 
products
Superior customer service
A modern shopping environment

A discount concept with a hinge 
on premium 

One of the top 10 online grocery 
retailers in Russia

A fast-developing chain of stores in the 
best locations, offering superior-quality 
products at the best possible prices

A state-of-art omnichannel mobile 
application

Advanced insight into fresh supply and 
own brands 

A pivot on centralisation and cost 
efficiency

Top-of-the-range private label 
expertise (own brands account 
for circa 50% of the assortment)
Every day low price policy, which 
is mostly supported by own brands, 
offers a 20–30% cost saving 
to our clients 
Comfortable and reasonably spacious 
layouts and interiors

Online orders are processed by the 
closest hypermarkets in Moscow and 
St. Petersburg and in partnership with 
delivery operators in all cities 
of operation
9 specially dedicated zones for online 
orders fulfilment in hypermarkets 
in Moscow and 10 zones 
in St-Petersburg
An omnichannel approach: 
a mobile app, a unified bonus system 
and a product range, and delivery 
and pick-up options 

Operating in 23 cities in 6 federal 
districts of Russia

Operating in 6 regions of the Central 
Federal District of Russia

100% coverage in all regions
of O'KEY hypermarkets presence

30 k SKUs

4 k SKUs

>35 k available SKUs

KEY RESULTS IN 2022

79 O'KEY hypermarkets 
across Russia
RUB 148.8 bn revenue
4 new O’KEY stores opened 
in the Moscow region 
and 1 store reformatted in Sochi

194 discounters 
+42 stores net in 2022
+53.1% YoY 

revenue growth in 2022

DA! discounters’ share in the Group’s  
revenue grew to 26.4%

DA! will carry on being the key growth 
driver for the Group’s top- and 
bottom-line

+32.6% YoY total online 
sales growth in 2022
601 k active customers 
(+34.6% YoY) in 2022

Online sales amounted 
to 4.2% of O’KEY retail revenue 
in 2022

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service30—31

Recognising the significance of socially responsible 
businesses, we endeavour to create customised 
methods, incorporate global standards 
of accountability and community assistance, 
and adhere to regulations regarding labour 
relations and environmental safety.

At O’KEY Group, we prioritise creating an effective 
and positive work environment for our employees. 
We believe that our employees are the backbone 
of our business, and we are committed to ensuring 
their well-being and career growth. We provide 
our employees with opportunities to develop 
their skills and knowledge through training 
and development programmes, and we strive 
to create a culture of innovation and collaboration.

In addition to our commitment to our employees, 
we take our social responsibility seriously 

by acting accordingly. We believe that businesses 
have a crucial role to play in society and we strive 
to make a positive impact through our operations. 
We are committed to sustainable development 
and we take steps to minimise our environmental 
impact. We also believe that it is important to give 
back to the community, and hence we support 
various charitable initiatives and organisations that 
align with our values.

Overall, we remain committed to delivering 
the best possible experience to our customers, 
employees, shareholders, investors, suppliers, 
and local community representatives. We believe 
that by continuing to prioritise sustainability 
and innovation, we can continue to grow 
and develop our business in a responsible way.

Sustainable 
Development

SUSTAINABILITY APPROACH  

O’KEY Group is a retail company that has 
established a widespread presence in various 
regions of Russia. Since its inception, 
the Company has been catering to a diverse array 
of stakeholders, including customers, employees, 
shareholders, investors, suppliers, and local 
community representatives. As a company, 
we consistently develop strategies for engaging 
with regulatory and government authorities, 

the media, and NGOs, as we believe that fostering 
partnerships is essential for the continuous growth 
and development of our business as a whole. 
Our commitment to sustainable development 
is embedded in our core values. We strive 
for excellence in our daily operations by providing 
families with fresh and high-quality products, 
along with a convenient and hassle-free shopping 
experience.

21,900 

13,044 

TOTAL NUMBER OF EMPLOYEES

EMPLOYEES TRAINED IN 2022

RUB  

293.3 mln 

PROCEEDS FROM SALES OF RECYCLABLE 
MATERIALS IN 2022

RUB  

147 mln  

SOCIAL SPENDING

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service32—33

Benefits for our key stakeholders

Investors and shareholders

Customers and local communities

Suppliers

Employees

In 2022, we continued to strengthen all pillars 
of O’KEY Group’s business model, developing both 
modern O’KEY hypermarkets and fast-growing 
DA! discounters. We are committed to maintaining 
our focus on creating value for shareholders, 
prioritising loyalty and convenience for our 
customers, and ensuring rigorous capital discipline. 
O’KEY Group has been listed on the London Stock 
Exchange since 2010 and, as of December 2020, 
our global depositary receipts are available 
to a broader range of investors on the Moscow 
Exchange. Our longstanding practice of regularly 
returning cash to our shareholders is a testament 
to our dedication to their interests.

In March 2023, O’KEY Group’s GDRs started 
trading on the Astana International Exchange. 
We expect that the listing of O’KEY Group GDRs 
on the Astana International Exchange will provide 
access to the capital of a fast-growing grocery 
retailer to a wider range of investors and will allow 
us to share our sustainable and long-term success 
with the shareholders.

O’KEY has been providing high-quality products 
at competitive prices under our own brand. 
Our sound product selection process allows 
us to ensure that our customers receive 
the best value. We support the communities 
where we operate by working with non-profit 
organisations to provide food aid and financial 
assistance to those in need due to natural 
disasters or medical emergencies. As we expand, 
we remain committed to reinvesting in our 
competitiveness to offer the best prices 
to our customers while maintaining the highest 
standards of quality. We are also a socially 
responsible company, spearheading campaigns 
to support low-income members of the public 
and children with disabilities, and raise consumer 
awareness for vulnerable groups. Our goal 
is to make a positive impact on the communities 
we serve and create a better future for all.

The experience and expertise of our employees 
are fundamental components of our business 
model, and we believe that they are the backbone 
of our success. For this reason, we invest in our 
employees’ personal and professional growth 
and provide them with ample opportunities 
to develop their skills and knowledge, so that they 
can continue to provide exceptional customer 
service to both internal and external customers. 
We want to ensure that every employee in our 
business understands the crucial role they play 
in creating a positive and welcoming environment 
for our customers. By doing this, we believe that 
we can create a strong service culture that is not 
just beneficial for our customers but also for our 
employees’ job satisfaction and overall well-being.

O’KEY Group sources more than 80% 
of its products from local suppliers based in Russia. 
This strategy enables us to maintain a stable supply 
of essential products. We prioritise supporting 
local enterprises and innovative manufacturers 
throughout all regions where we operate. 
Additionally, the Group is an active participant 
in various regional and national quality initiatives, 
particularly in the South and Central regions 
of Russia.

To further streamline our operations, we have 
implemented a unified method of processing 
and approving direct import supplies. We have 
also established new terms and conditions 
of collaboration with the State Veterinary 
Authority, which has resulted in substantial cost 
savings. These cost savings have allowed us 
to invest in new and improved systems to enhance 
our supply chain and improve the quality of our 
products. By continuing to work closely with local 
suppliers and regulatory bodies, we are confident 
in our ability to maintain high standards of quality 
and efficiency in all our operations.

O’KEY’s mission is to develop and maintain 
sound relationships with local suppliers 
and producers. This partnership ensures that 
we offer our customers a wide range of high-
quality products in important categories such 
as poultry meat, dairy products, sausages, 
bakery goods, and confectionery. To further 
enhance our product assortment, we have 
added unique local products with exceptional 
quality and organoleptic properties. In order 
to achieve this, we conduct specialised trading 
and purchasing sessions in all the cities we operate 
in, which allows us to set up direct communication 
and interaction with potential suppliers. We take 
great care in selecting our partner suppliers, 
and our main criteria include the quality 
of production facilities, a well-implemented 
quality control system, and the highest quality 
characteristics of the products. Our focus 
on these criteria ensures a steady supply of high-
quality products for our customers, which in turn 
promotes a mutually beneficial partnership 
with our suppliers and local producers.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service34—35

21,900 

O’KEY GROUP TOTAL HEADCOUNT IN 2022  
(AS OF THE YEAR-END 2022)

In 2023, we will focus on:
• automating recruitment and ensuring better 
• automating the OHS procedures;
• making online training more available for all 

onboarding;

employees and developing the O`KEY Academy 
distance learning platform;

• elevating mentorships and enhancing knowledge 
• developing the talent pool and upskilling.

transfer from experts to performers;

Key indicators

Below are O’KEY Group’s key personnel metrics.

Gender distribution, people

Age distribution, people

2,057

2,374 

28%

Female

Male

5,136 

5,357 

72%

6,990 

18–25

26–35

36–45

46–55

56+

OUR EMPLOYEES  

O’KEY Group’s HR Policy is poised 
to steadily improve onboarding, learning, 
development, and acknowledgement 
of Company employees. We aspire 
to create a productive work 
environment and empower professional 
and personal potential in accordance 
with the Company’s HR strategy. Systems-
level and holistic HR management 
and sensitivity to people and their needs 
make O’KEY an attractive employer.

and effectiveness;

and automating HR services;

O’KEY Group’s HR strategy pillars are:
• creating a culture of engagement 
• introducing modern technologies 
• building an effective organisational structure 
• building a positive employer brand 
• providing systemic turnover management;
• introducing the best HR practices.

in the Russian labour market;

and management team;

Major HR and staff management 
events in 2022
• Successful staff development helped 

the Company amid labour market restructuring 
and increasing competition for top talent. 
We used the most efficacious recruitment 
sources: employee recommendations, 
the websites of Headhunter and Avito.

• More in-depth and automated HR analytics 

and transfer of most HR reports to Power 
BI allowed more and more managers 
to access analytical tools. To that end, retail 
managers make more consistent and efficient 
decisions since they have real-time data 
on the department performance and key 
HR metrics.

• We restructured the project to partially 

automate recruitment using the Skillaz platform 
and adapted it to higher workload. This enabled 
us to leverage internal processes and fill store 
vacancies faster.

• We launched a mobile version of the O’KEY 

Academy corporate learning portal, so that 
employees have access to convenient digital 
training.

• We automated trainings for managers 

to learn occupational health and safety (OHS) 
disciplines.

• The Company provided OHS procedures as part 
• To improve safety, we conducted a test run 

of HR practices.

of an e-workplace — Occupational Health 
and Safety Control System (OHSCS).

We moved to a new office in St. Petersburg 
to provide a more comfortable work environment. 
The office features corporate colours, ergonomic 
furniture, recreational areas, coffee points, 
and lunch rooms.

Given 2022, our 2023 focus will be on programmes 
to further develop a service culture, enhance our 
performance, protect the health of our employees, 
and strengthen our employer’s brand.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service36—37

• We managed to simplify employee access 

to the external learning platform for wine 
merchants as well as the external platform 
for online trainings using new mechanisms.

Talent Pool Academy

Over the year of 2022, O’KEY Group launched 
its Talent Pool Academy in a new format. 
The Company restructured the learning portal, 
developed new training programmes, and added 
new sections with a sophisticated architecture.

The new-format Talent Pool Academy has three 
faculties:

manager positions;

• ROST’OK department head faculty for line 
• Leadership School deputy head faculty 
• School with Meaning store manager faculty 

for middle manager positions;

for the hypermarket manager position.

The year of 2022 marked the annual assessment 
of the Regional Centre management team followed 
by projects to drive up the centre’s performance.

Throughout 2023, we are to further better 
cooperation with staff from federal offices. 
Namely, we will launch a face-to-face training 
system involving internal experts, assess personnel 
in key departments, ameliorate and automate 
the adaptation system for external and internal 
employees, launch an onboarding chat bot 
for future employees before they actually come 
to work, and enhance the reporting system.

Corporate culture

O’KEY values

We create an environment for every employee 
to elevate their skills and competencies 
as well as gain knowledge and experience. 
Consequently, major learning growth vectors 
for 2023 will be:

• creating and rolling out a new-format 
• developing, launching, and automating new 

mentorship system;

training programmes for the O’KEY Talent Pool 
Academy faculties;

• widening the O’KEY Academy knowledge base 
• releasing a mobile app.

and updating its design;

Staff training and development

The Company’s success hinges on its people. 
In the reporting year, we proceeded 
with the personal and professional growth of our 
employees. Throughout 2022, we received 
354 training applications from employees; 
18% of those trained at talent pool faculties 
took a higher position.

2022 staff training 
and development highlights
• Over 7,600 newcomers completed 

an introductory course on the O’KEY Academy 
portal.

by all Company employees.

• Over 122,000 e-learning courses were taken 
• Over 2,700 electronic knowledge checks 
• 20 new online courses and training videos 

were successfully passed by employees.

were launched.

13,044 

125  

EMPLOYEES TRAINED

O’KEY ACADEMY COURSES AVAILABLE

7,531  

35  

EMPLOYEES TRAINED FACE-TO-FACE

O’KEY ACADEMY TESTS AVAILABLE

3,893 

16,353  

EMPLOYEES PARTICIPATED IN WEBINARS

O’KEY ACADEMY LEARNING PORTAL USERS

> 120 k 

E-COURSES COMPLETED

Effective
team

Outstanding 
results

Professional 
environment

Excellent 
service

Innovation

Starting from 2018, O’KEY has regularly held 
the “100% Professional” skills competition. 
Since 2021, it has been covering e-commerce 
employees, namely, pickers, and providing team 
competitions for pick points. We summed up 
“100% Professional” results in the first quarter 
of 2022. In light of COVID-19 risks, the competition 
was mainly online.

The year of 2022 saw a number of events 
to champion the corporate culture. For example, 
in May 2022 the Company awarded employees 
who had spent 20 years in the Company 
since the first store opening in St. Petersburg. 
We made commemorative gold badges for them. 
The ceremony took place in December 2022 
with Honor Ilavsky, Regional Sales Director (North-
West and Centre), where a total of 28 employees 
were awarded.

In late 2022, we kicked off a motivational 
contest for F&V1 teams from all stores, poised 
to hike category sales. Employees from the F&V 
Department received a bonus.

1  Fruit and vegetables.

To build our HR brand, we work hard 
on the Company’s social media dedicated to our 
employees and their work. This enables O’KEY 
Group to consistently digitalise a number 
of operations with the brand and recruitment.

The Group’s corporate culture fosters a healthy 
lifestyle. In 2022, O’KEY’s team partnered with ZSD 
Fontanka Fest in St. Petersburg for the third 
time, involved the staff and encouraged a healthy 
lifestyle and the ethos of sport. ZSD is a race 
and a bike ride along the central part 
of the Western High-Speed Diameter (WHSD). 
O’KEY’s staff took part in the 10.5-kilometre 
and half-marathon races, while 38 employees joined 
the bike ride.

In 2023, the department will mainly prioritise:

• devising and starting off successful non-

financial incentive programmes (“100% 
Professional” and seasonal competitions among 
store teams);

• building the Company’s digital brand to recruit 
• promoting the corporate online sports 

the most productive IT specialists;

programme and competitions between stores.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  serviceStaff retention and motivation

To retain the best specialists, the Company 
fruitfully combines financial and non-financial 
incentives and strives to provide a competitive pay.

The Company’s KPI system takes into account both 
individual and corporate goals. The performance 
defines the amounts of bonuses, which 
are a certain percentage of the pay. Non-financial 
incentives encompass a talent pool programme 
and career growth based on a comprehensive 
performance assessment.

In the year under review, the Company’s 
expenditures on social benefits, including VHI 
policies, children’s New Year holidays, financial 
assistance, and meals totalled RUB 142 mln. O’KEY 
Group employees receive bonuses in all Company 
stores: spending on bonus points and discounts 
through the employees’ cards amounted 
to RUB 33 mln.

In 2022, our VHI service package and quality 
avoided a significant cost increase. The Company 
also expanded the list of reasons for providing 
financial assistance to employees.

Over the course of 2022, we updated the bonus 
system for earning departments. Under 
the current bonus programme in alignment 
with the Company’s financial development 
plan, a list of target KPIs for better efficiency 
was also updated. The system changes mostly 
affected store employees.

In addition to improving the incentive system 
for retail positions, we conducted a large-scale 
analysis of the remuneration market. To comply 
with the internal policy, the Company undertook 
measures to align the remuneration level 
with the market pay.

In 2023, we plan to further adapt the motivation 
system to the external economic climate 
and the Company’s goals at hand. Furthermore, 
we will introduce a new software product — 
an automated time tracker — and revise internal 
processes to boost productivity.

Compensation and benefits

O’KEY Group provides social support 
to its employees in compliance with applicable laws 
and implements additional programmes to create 
the most comfortable working environment:

of points;

co-financed at 80%;

• voluntary health insurance (VHI) policies 
• discounts in Group stores and accumulation 
• free meals for some departments;
• New Year gifts to employees’ children;
• financial assistance to employees experiencing 
• financial support towards fitness club 

hardship in life;

memberships.

The year of 2023 will mark the same fringe benefits 
and more partner programmes.

Reporting violations

The Group’s employees feel free to call 
the compliance hotline or use other feedback 
channels to make good-faith reports of violations.

O’KEY Group is focused on resolving ethics 
and labour law violations as well as cases 
of misunderstanding between employees 
and the management. Since 2019, the Company has 
had a Whistleblowing Policy in place.

We operate several whistleblowing channels: a call 
centre, dedicated manager-employee meeting 
hours, and morning meetings.

189 reports  

RECEIVED IN 2022 COMPARED TO 242 IN 2021

100%  

OF REPORTS ADDRESSED AND FOLLOWED UP 
BY FEEDBACK

38—39

HEALTH AND SAFETY  

O’KEY Group is committed 
to reducing work-related hazards 
as well as providing safe workplace 
and comfortable customer experience.

We crave zero injuries at all production facilities 
and constantly improve our occupational 
health and safety management system. 
The Group’s approach hinges on full compliance 

with Russian laws. In the meantime, our core 
regulatory document is the Labour Protection 
and Occupational Health, Environmental, Industrial 
and Fire Safety Policy.

What we do

Monitoring
the workplace

Monitoring 
employee 
health

Training
employees
in workplace
safety

Investigating 
injuries

Taking 
preventive 
measures

Supporting labour 
inspections conducted 
by governmental 
supervisory authorities

2022 highlights

Dedicated assessment of working conditions 
and occupational risks in every workplace

34 occupational injuries, 
including two severe ones

0 fatalities

We track and rigorously investigate all 
occupational injuries that involve our employees 
and customers. 2022 marked 42 occupational 
injuries across the Group, 21% less against 2021 
(53 occupational injuries), including:

• 39 minor injuries (the investigation classified 5 
• 3 severe injuries (the investigation classified 1 

of them as non-occupational);

of them as non-occupational).

Number  
of occupational injuries

Number  
of incidents

53 

44 

42

Customers

Third-party 
organisations

O'KEY Group 
employees

41 
44

106 

173

146 

163

2020

2021

2022

2022

2021

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  serviceMost common causes in 2022:

• negligence and haste — 20 cases;
• violated OHS requirements — 10 cases;
• ill health — 7 cases.

The Company also monitors and investigates 
all customer and contractor incidents. 
We updated related procedures to receive earlier 
warnings and prevent similar incidents going 
forward. Total number of incidents involving 
O’KEY employees, customers and third-party 
organisations went down by 23%. Moreover, 
our Lost Time Injury Frequency Rate (LTIFR) 
reduced from 1.76 in 2021 to 1.48 in 2022. 

Advanced approaches to monitoring working 
conditions and health, identifying causes during 
the investigation, training employees in workplace 
safety as well as taking preventive measures mainly 
generated such a decline.

We regularly audit occupational health and safety 
in our stores and distribution centres for compliance 
with Russian health and safety laws. In 2022, 
governmental supervisory authorities (State Labour 
Inspectorate, prosecution service, Investigative 
Committee, administrations in cities of presence) 
conducted off-site inspections of Group stores, 
most of which passed with flying colours.

Supporting inspections of governmental supervisory authorities

Indicator

2020

2021

2022

Number of supported inspections

Number of violations

including OHS violations

Indicator

Penalties (RUB)

including OHS penalties (RUB)

11

7

5

2020

576,000

346,000

7

2

1

2021

362,000

130,000

6

2

1

2022

210,000

50,000

2,649  

EMPLOYEES TRAINED IN OCCUPATIONAL 
HEALTH AND SAFETY

1,053   

EMPLOYEES TRAINED IN FIRE SAFETY

1,704  

EMPLOYEES TRAINED IN FIRST AID IN CASE 
OF OCCUPATIONAL INJURIES

Dedicated assessment of working conditions 
and occupational risks took place throughout 
O’KEY.

O’KEY Group 2023 plans:

• beefing up the OHS management system;
• making a dedicated assessment of working 

conditions and occupational risks in new 
workplaces;

• proceeding with workplace safety 
• implementing the Occupational Health 

and first aid trainings;

and Safety Control System (OHSCS), 
an automated toolkit for our OHS management 
system efficacy. It helps to plan, establish 
responsibility, identify resources, take measures 
and analyse the entire occupational health 
and safety management system.

40—41

ENVIRONMENTAL RESPONSIBILITY  

Our clients are increasingly conscious 
of environmental issues. The retail industry 
is impacted by shifts in environmental 
regulations and investor evaluations 
that are based on environmental, 
social, and governance (ESG) criteria. 
Consequently, it has become necessary 
for businesses to adopt environmentally 
responsible practices in order to secure 
their position in the market sustainably. 
At O’KEY Group, we prioritise resource 
conservation and minimising our carbon 
footprint, and thus we implement 
various strategies to achieve this.

Since 2019, our Company has been implementing 
the Live Green corporate policy, which serves 
as a guiding force for our operations. This 
policy motivates us to initiate projects that 
align with our core values. We are constantly 
seeking out innovative methods to reduce 
resource consumption and we are advocating 
for ESG principles amongst our customers 
to improve our sustainability initiatives. Working 
with environmental and social NGOs provides us 
with a platform to launch awareness campaigns 
that serve this purpose.

Reducing the use of disposable 
plastic packaging

O’KEY Group has launched various initiatives 
to reduce the use of disposable plastic 
packaging across its operations. The Company 
has been gradually introducing eco-friendly 
alternatives to replace traditional plastic 
packaging. For instance, O’KEY Group has 
launched an initiative to replace plastic bags 

with paper or reusable bags. The Company has 
also introduced eco-friendly packaging for fruits 
and vegetables, such as using biodegradable 
mesh bags or cardboard trays. We offer this type 
of packaging not only at the cash desk, but also 
in the department of loose-weight products, 
thereby accustoming customers to the new 
social norm.

At our stores, we offer bio bags that are fully 
biodegradable within a year. These bio bags 
are just as strong and high-quality as traditional 
plastic bags, and they are safe to use with food 
items. By introducing this initiative, O’KEY Group 
continues to lead the way in the Russian food retail 
by offering a unique biodegradable solution.

The Group started partnering with NGOs 
and suppliers. O’KEY Group collaborates with non-
governmental organisations and suppliers 
to launch initiatives aimed at reducing plastic 
waste. For instance, the Company works 
with NGOs to raise awareness about the negative 
impact of plastic waste and encourages customers 
to use eco-friendly alternatives.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service42—43

O’KEY is also working on reducing the amount 
of packaging used for products. This includes 
exploring ways to optimise product packaging 
to reduce the use of plastic and other materials. 
The Company has implemented waste segregation 
and recycling programmes to ensure that waste 
is disposed of responsibly. This includes setting 
up separate waste collection bins for recyclable 
materials such as plastic, paper, and glass.

controls the interior lighting and disconnects 
part of the ventilation systems at night, 
we were able to reduce energy consumption 
by nearly 15% in the stores where these measures 
were implemented.

The YoY trend has shown a reduction 
in consumption by 4 %.

Overall, O’KEY Group’s initiatives to reduce 
the use of disposable plastic packaging 
are aligned with its commitment to environmental 
responsibility and sustainability.

Total amount 
of consumed energy, 
kWh

2020

2021

2022

382,930

387,849

374,289

To demonstrate our commitment to responsible 
consumption and retail practices, we conduct 
regular internal audits to ensure strict 
compliance with the Russian environmental 
regulations. Additionally, we perform a quarterly 
monitoring of atmospheric and noise pollution 
in the intermediate zone to guarantee that 
our stores do not negatively impact the local 
community’s living conditions.

Energy efficiency

At O’KEY, we prioritise the energy efficiency 
of our operations and continuously work towards 
reducing our overall energy consumption. 
We closely monitor environmental data, including 
energy use in our supermarkets, and undertake 
measures to minimise energy usage. To achieve 
this, we have implemented various initiatives 
such as replacing outdated luminescent lighting 
with modern recuperators and energy-efficient 
LED lights and LED signboards. We have also 
replaced outdated refrigeration elements 
and HVAC systems with state-of-the-art, energy-
saving devices. Furthermore, we have adopted 
energy-efficient building management systems 
(BMS) to maximise energy efficiency.

The energy-saving measures we implemented have 
yielded impressive results. By installing LED lamps 
in parking lots and replacing some of the interior 
lighting with LED fixtures, as well as implementing 
a “Smart House” system that automatically 

LFL

377,670

380,726

364,612

Waste management

The Waste Management Policy is applied across 
all of our stores at O’KEY Group to regulate our 
waste management processes.

2020

2021

2022

241.7

389.4

293.3

Proceeds from sales 
of recyclable materials, 
RUB mln

At our Company, we prioritise reducing the amount 
of waste that ends up in landfills by implementing 
separate waste collection. We take additional 
steps by transporting biological waste and lamps 
to specialised facilities, while recyclable waste such 
as polythene film, plastic boxes, and wastepaper 
is compressed and sold for further recycling. 
Additionally, we collect and sell banana boxes, 
waste oil, pallets, and metal scrap for recycling 
purposes.

To ensure responsible waste management, our 
main operational sites feature water treatment 
facilities that include petrol and sand catchers 
to filter stormwater from parking areas. Before 
being discharged into public sewers, we employ 
grease catchers that filter wastewater from our 
production facilities.

OUR COMMUNITIES  

O’KEY extends support to disadvantaged 
communities within its operational 
regions. This includes individuals 
and families who face financial hardship, 
single mothers, those belonging to large 
families, elderly individuals who require 
assistance, and children with disabilities. 
Our aid efforts in 2022 were carried 
out independently and in collaboration 
with various stakeholders, including 
non-profit organisations, volunteers, 
and charitable foundations. These 
partnerships allowed us to distribute funds 
and food to those in need more effectively.

Supporting vulnerable groups

Being a socially responsible corporation, our aim 
is to assist disadvantaged communities and hike 
consumer awareness regarding the significance 
of caring for those who require the most help. 
We donated RUB 6,862 k to charities in 2022.

The high inflation rate and unstable economic 
conditions had adverse effects on various 
social groups. In collaboration with charitable 
foundations and customers, O’KEY hypermarkets 
conducted initiatives to gather essential items 
for economically disadvantaged communities. 
The campaigns were aimed at aiding low-income 
families with children, the elderly, disabled 
individuals, and those facing the difficult choice 
between purchasing food or medicine.

Several “Basket of Kindness” campaigns 
were conducted in various regions of the country 
with the aim of assisting individuals in need. 

As part of this initiative, designated boxes 
were placed in supermarkets where patrons 
could donate food. The groceries were made 
available in a straightforward and uncomplicated 
manner. Such assistance has been and will 
continue to be crucial for individuals facing 
difficult circumstances. Foodbank Rus is a Russian 
charitable organisation that provides direct 
support to local communities and serves 
as an exemplary model for transparent 
and effective social outreach efforts.

We also entered into a long-term partnership 
with the “Dari Edu” charitable foundation to instal 
boxes in our stores on a permanent basis to collect 
food products with an extra shelf life. On a regular 
basis, volunteers from the foundation empty 
the boxes and donate food to those in need. 
In 2022, we installed 10 boxes, while in 2023 
the partnership will be expanded to many regions 
of the network’s presence.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service44—45

40  

DONATION BOXES PLACED IN HYPERMARKETS

Over RUB  

1.7 mln  

RAISED THROUGH DONATION BOXES IN 2022

Support for veterans

Since 2002, O’KEY has been showing its support 
for veterans of the Great Patriotic War 
through an annual campaign. This initiative aims 
to honor and provide aid to those who fought 
for the country’s freedom and peace.

Throughout the years, we have extended our 
assistance to the veterans in all the regions where 
we operate. As part of our efforts, we distribute 
gift cards to them ahead of this significant holiday. 
This gesture allows them to make purchases in our 
stores, which we hope would make their lives more 
comfortable. In 2022, we were able to provide 
around 3,300 veterans with such gifts, a testament 
to our unwavering commitment to serving those 
who have served our country.

RUB  

15.8 mln  

RAISED SINCE 2016

Support for children

Support with treatment

Supporting children is a top priority for O’KEY 
Group. Our objective is to foster creative abilities 
of children with disabilities.

Throughout 2022, we provided charitable aid 
to the “Step Forward” International Art Festival 
for such children in line with our primary 
objective. The festival is a sustainable platform 
that showcases the artistic potential of children 
with disabilities. Renowned artists, academic 
symphony orchestras, and conductors participated 
in the concert programmes alongside these 
children. O’KEY donated RUB 1 mln to the festival 
to assist these children in realising their full 
potential, building self-assurance, and fulfilling 
their cherished aspirations.

Since 2016, O’KEY Group has been dedicated 
to providing financial assistance for medical 
treatment for children and adults with cancer. 
O’KEY Group is a long-time partner of AdVita, 
a St. Petersburg-based charitable foundation that 
specialises in helping and has been one of its loyal 
charity partners for a long time. We have installed 
donation boxes next to our counters in our 
hypermarkets in St. Petersburg, so that our 
customers can aid those in need.

For several years now, the funds collected through 
these donation boxes have been utilised primarily 
for diagnosis and treatment. Various medications 
and laboratory supplies are purchased, especially 
for the laboratory of the Raisa Gorbacheva 
Memorial Research Institute of Children 
Oncology, Hematology, and Transplantation, which 
is a participant in the programme.

Priorities of O’KEY 
charity programmes

Major charity 
partners in 2022

Directions of help

Help people in hardship

AdVita

Providing financial assistance

Help veterans of the Great 
Patriotic War

Support children’s artistic 
endeavours

“Step Forward” festival

Local charity foundations

Various humanitarian 
organisations that help  
people in need

Collaborating with foundations 
and non-profit organisations 
to feature fundraising activities 
and grocery donations

Providing assistance with food 
supplies

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service46—47

The Company consistently trains its employees 
in anti-corruption, advocating zero tolerance 
in accordance with the Company’s Anti-Corruption 
Policy. To ensure transparency, employees 
of the Economic Security Department regularly 
join procurement commissions. All potential 
conflicts of interest are reported to the internal 
audit and security departments of hypermarkets 
and supermarkets which assess corruption risks.

All employees of O’KEY Group can go through 
the Anti-Corruption Policy policy and relevant 
procedures when being hired. If specific 

procedures change, new versions of documents 
are sent to employees for review. The Company’s 
staff undertakes to respond to all corruption 
cases without delay. We guarantee confidentiality 
of persons who report corruption. Anonymous 
hotline numbers are available to all employees 
and suppliers in every branch and on the Group’s 
website.

Information posters about zero-tolerance 
behaviour in our offices remind employees 
to report any suspicious actions or incidents 
to the relevant hotline.

Internal measures

External measures

to employment.

•  New employees are checked for corruption risks prior 
•  All employees sign a pledge to follow the Anti-
•  Employees from the Procurement and Real Estate 

Corruption Policy.

departments as well as in our stores take anti-corruption 
courses and attend briefings.

•  Employees exposed to higher corruption risk, 

for example, from the Procurement and Real Estate 
departments, fill out declarations.

•  Contracts are monitored every six months.
•  Critical business processes (e.g., receipts, write-offs 

and returns) are subject to oversight procedures using 
IT monitoring software.

•  Appeals are addressed via feedback channels.

We thoroughly inspect all potential suppliers and service 
providers prior to contracting, namely:

or employees;

credits, and court proceedings);

•  documentation;
•  financial health (balance sheets, assets, turnover, debts, 
•  absence of affiliation to our other suppliers 
•  the customer base and turnover should match 
•  local suppliers are additionally monitored;
•  our suppliers sign a binding agreement in which they 
•  if suppliers and contractors violate the Anti-Corruption 

accept all Anti-Corruption Policy clauses;

the declared tax history;

Policy, O’KEY is entitled to terminate their contracts 
immediately.

These measures imply compliance tests 
for employees and suppliers to make transactions 
more transparent and better detect violations.

The year of 2022 marked six violations 
of the Company’s rules and standards, with four 
of them reported via the hotline. The Anti-
Corruption Unit of the Risk Department promptly 
investigated all the facts and reports. We did not 
identify violations in three cases, confirmed one 
other case, and fired the employee liable.

The reporting period saw two confirmed 
cases of violating the Anti-Corruption Policy 
by the Company’s employees, and one case 
by a counterparty. We fired our employees 
and took internal measures against 
the counterparty.

In 2022, we updated a number of anti-corruption 
procedures to obtain earlier warnings 
and prevent such incidents. In 2023, we plan 
to further implement and enhance our action 
plans to develop a culture of zero tolerance 
of the Company’s employees and suppliers 
to corruption in any form.

In addition, next year O’KEY Group will go 
on moving commercial procurement procedures 
for the remaining areas to an automated 
trading platform. In doing so, we will accomplish 
the completion of our Remote Acceptance 
programme.

The Group also prearranges a DLP Systems 
programme to automatically respond to violations 
of anti-corruption policies and procedures 
as well as better protect the Company 
from internal and external economic threats.

PREVENTING CORRUPTION  

O’KEY Group remains committed 
to honesty, openness, and integrity. 
The Group’s ever-improving anti-
corruption system combines 
organisational, economic, legal, 
and informational measures. 
We have zero tolerance to corruption: 
the Company and all of its employees 
must comply with the relevant laws 
and ethical business practices.

The Anti-Corruption Policy policy enshrines 
applicable law enforcement procedures 
as per Federal Law No. 273-FZ “On Combating 
Corruption”. Adhering to our rules and policies, 
we audited various focus areas of the Company 
in the reporting year. We investigated every 
report received from our employees or partners, 
identified the causes, developed corrective 
measures or undertook actions.

In addition, the Company operates various 
risk management and business data 
privacy tools to avoid breaking the law 
and incurring financial and reputational losses. 
We use a dedicated Red Flag Report system 
in which we can track and identify unlawful 
affiliation as well as any anomalies or violations 
of the Company’s Anti-Corruption Policy. Thanks 
to this tool, we can respond to confirmed 
corruption cases much faster.

Over the course of 2022, we proceeded 
with the procurement transparency methods 
developed in 2021. Our Anti-Corruption 
Department staff regularly analyses purchases 
in chain stores using loyalty programmes 
to identify internal and external fraud based 
on partner reports prepared in accordance 
with the Company’s requirements. These 
staff monitor the commercial procurements 
and electronic bidding on CisLin and Tender.pro 
e-commerce platforms. Thus, we rule out possible 
fake competition for counterparties taking part 
in the bidding.

In the reporting year, we also undertook routine 
measures to instill confidence of employees 
and contractors. The Company actively joined 
general meetings and negotiations with suppliers 
to promote a culture of zero tolerance 
to corruption in any form.

The Group has an ever-improving anti-corruption 
portal in line with the strategy to simplify 
and expedite investigations related to anonymous 
warnings, disputes, or legal requests. 

Throughout 2022, we completely moved the ultra 
fresh (meat/fish) commercial procurements 
to an automated trading platform. We also 
automated the analysis of in-store purchases 
under the loyalty programmes for internal 
and external fraud.

We keep a close eye on all logistical 
and financial transactions. The year of 2022 saw 
the implementation of a Remote Acceptance 
programme to remotely monitor the goods 
accepted in distribution centres (DCs) and involve 
an independent expert to recheck any suspicious 
actions.

The Company aspires to partner with those 
counterparties who follow the principles 
of legality and anti-corruption laws. Every 
contract with a counterparty includes a binding 
anti-corruption clause; otherwise, it will not 
be negotiated.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  serviceOperational  
Review

Our three complementary 
formats, O’KEY hypermarkets, 
DA! discounters, and the e-commerce 
platform, ensure the fulfilment 
of all customers’ needs. We aspire 
to maintain a high operational 
efficiency and the best service 
in every store. We have online 
delivery in all cities of our presence.

RUB 147 BN

 74% O’KEY SHARE IN GROUP REVENUE

RUB 53 BN

26% DA! DISCOUNTERS REACHED 
OF GROUP REVENUE

RUB 6.2 BN

4.2% E-COMMERCE SHARE  
IN O’KEY REVENUE

Annual Report202250—51

• in our own production business, we optimised 

our assortment of products and made a shift 
towards regular matrix adoption;

• we managed to deliver high operational 

and financial standards across our hypermarkets 
business despite the impact of external 
challenges.

As of 31 December 2022, the total number 
of hypermarkets was 79, with a total selling 
space of 526 k m2. In 2022, we solidified our 
position in the Central Federal District of Russia 
by acquiring four Karusel hypermarkets in Moscow 
and the Moscow region from X5 Group.

The acquisition of 15 k m2 of stores newly opened 
in April 2022 is part of the strategy to ameliorate 
the efficiency of our hypermarket business 
and to prioritise development in key regions 
of operations.

O’KEY is proceeding with the hypermarket 
transformation programme as a part of the Group’s 
strategy related to strengthening its market 
position and supporting its sustainable long-
term growth. The programme aims at rebalancing 
the assortment with a specific focus on the fresh 
and ultra-fresh categories, enhancing the quality 
and range of our food and non-food products 
under our own brands, maintaining an impeccable 
quality of the assortment and the best service, 
and renovating hypermarkets.

Our newly transformed hypermarkets are showing 
reasonably good progress in terms of customer 
traffic and sales density. In 2023 and further, 
we will rollout gradually the reformatting 
programme across all our hypermarket chain.

O’KEY 
Hypermarket 
Format

PERFORMANCE  
OVERVIEW  

As part of the strategic programme to enhance 
the competitiveness of its hypermarkets, 
the Company is upgrading its O’KEY stores. 
The newly transformed stores show good 
progress in terms of traffic growth and sales 
density. We intend to gradually upgrade 
stores in key regions and locations depending 
on the competitive environment.

Apart from the new design, this means 
implementing a new approach towards the product 
range, the customer service, and the experience. 
We focused on the fresh and ultra-fresh 
categories, own brands and own production, 
and the wine and deli selection.

The Group believes that hypermarkets will remain 
competitive in the future on the basis of intelligent 
management of this format.

Over 2022, we were able to respond effectively 
and adapt our business to the new conditions 
together with a focus on delivering an enhanced 
customer experience, maintaining high operational 
efficiency, an impeccable quality of our goods, 
and the best service in every store of our chain. 
The right focus and a developed customer value 
proposition (CVP) enabled us to deliver steady 
operational and financial results.

At the heart of our business 
are the O’KEY hypermarkets that provide 
our customers with a well-curated 
and extensive selection of products 
aimed at creating a compelling value 
proposition. By focusing on our customers’ 
requirements, we have positioned 
ourselves as major players in the Russian 
food retail industry. We firmly believe 
that hypermarkets will continue 
to be a competitive and potentially 
lucrative format, and we have made 
notable strides in revamping the chain 
and implementing our innovative 
hypermarket model in recent years. 
Our approach incorporates the best 
practices from the food retail sector 
and upholds quality standards 
across the spectrum, ranging 
from assortment strategies to customer 
service and store layout design.

In the reporting year, we continued to evolve our 
unique value proposition by the following efforts:

• we fortified the synergy of our hypermarket 

format with online and discounter formats 
by applying an omnichannel approach, acquiring 
private label expertise and an efficient 
procurement system within a significantly 
changed environment;

• we modified the range of non-food items in our 

assortment due to the trends in demand;

Hypermarkets business in 2022 at a glance

123 mln  

CLIENTS SHOPPED WITH US

79  

HYPERMARKETS

RUB  

146.9 bn  

NET RETAIL REVENUE

526 k m2  

SELLING SPACE

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service 
2023 priorities

Throughout 2023, we will continuously boost 
the operational efficiency of our hypermarkets 
and contribute to the enhanced product range 
and shopping experience. We strive to meet all 
customer needs, ensure the stable presence 
of goods on our shelves, and see to the highest 
quality and freshness both in the offline and online 
channels, which implies a multichannel approach 
to our business.

We believe that this is the model for hypermarkets 
to follow going forward, which will remain 
the basis of the Group’s business model 
in 2023 and in the medium term.

In 2023, we are to update our loyalty programme 
for customers, offer keen prices, maintain 
impeccable product quality, and introduce 
advanced digital solutions.

The year of 2023 is also distinguished by the desire 
to further improve our operational efficiency 
under the current conditions.

We will continue to upgrade our stores in a variety 
of cities, and plan to roll out a new concept in our 
hypermarkets based in the Central and Siberia 
regions.

SUPPLY CHAIN  

O’KEY operates a well-balanced supply 
chain which allows us to serve our 
customers’ needs in all our regions 
of operation. In 2022, we continued 
to enhance our supply chain via upgrading 
our existing distribution centres, 
improving our logistic operations, 
implementing cutting-edge digital 
solutions, and building transparent 
relationships with suppliers.

The O’KEY logistics system encompasses 
four distribution centres: two federal 
centres in Moscow and two regional centres 
in St. Petersburg. A total floor space 
is 101.3 square m2 as of December 2022. 
The federal distribution centres are based 
in Moscow and distribute fresh products, fruits, 
and vegetables, FMCG, non-food, and alcohol 

products to all stores across the country. 
The regional distribution centres are located 
in St. Petersburg, one of them specialising 
in FMCG and non-food, and the other in fruits 
and vegetables and fresh products. This supply 
chain organisation enables O’KEY Group to balance 
between logistical costs, stock management, 
and a high level of service.

52—53

Location and Service Areas of O’KEY Distribution Centres (DCs)

OVERALL NUMBER OF DCs: 4

Moscow: 2
(53.8 k m2 and 18.1 k m2)

Categories:

Fruits
and vegetables

Fresh

FMCG

Non-food

Alcohol

St. Petersburg: 2
(21.8 k m2 and 7.6 k m2)

Categories:

Fruits
and vegetables

Non-food

Fresh

FMCG

CENTRALISATION RATE: 63.4% (+2.4%)

Murmansk

St. Petersburg

NORTH-WEST FD

Syktyvkar

Moscow

CENTRAL FD

Nizhny
Novgorod

URAL FD

SIBERIA FD

Krasnodar

Sochi

Rostov-
on-Don

SOUTH FD

Astrakhan

VOLGA FD

Surgut

Togliatti

Ekaterinburg

Ufa

Tyumen

Omsk

Novosibirsk

Krasnoyarsk

Irkutsk

In 2022, we made several improvements and optimised our highly customisable 
WMS system at O’KEY’s warehouses, which enables us to respond promptly 
to rapid changes in the business environment. This project aims to provide 
storage and warehousing services to third parties.

Plans

Over the course of 2023, we intend to:

• fully launch the 3PL project;
• further develop our WMS system in order to hike the efficiency of internal 
• automatise our working time management system;
• optimise the process of DCs topology as well as the claims 

logistics processes of the DCs;

management using video analytics.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service54—55

PRIVATE LABELS  

O’KEY private labels (PLs) have earned 
an excellent reputation for outstanding 
quality and a wide selection of goods. 
Over the years, we have been successful 
in our strategy of the rapid development 
of own brands, delivering on a more 
balanced assortment and offering 
our clients goods of superior quality 
at a better price (15–20% cheaper 
than branded alternatives).

Our variety of private label products has three 
major brands covering the entry, medium, 
and premium price segments, as well as several 
own brands in the pet food and C&D categories.

O’KEY DAILY (That’s what you need!)1

O’KEY

Entry segment: 359 SKUs 

Medium segment: 1,055 SKUs

O’KEY Selection

Fantasy Brands (pet food & C&D)

Premium segment: 94 SKUs

375 SKUs

1,883 private label SKUs available in O’KEY hypermarkets

1 

”O’KEY DAILY” is applied for food categories, “That’s what you need!” is applied for wine and non-food categories.

Throughout 2022, we worked hard to ensure 
an excellent value for money for our customers. 
Despite challenges the Company faced 
in the reporting year, in Q3 2022 we managed 
to introduce the new Selezione Italiana brand 
in the premium price segment together 
with the Fresh market. We are also taking every 
effort to develop our O’KEY Selection brand 
originally introduced in 2021 and now recovering 
after a significant assortment reduction following 
the geopolitical circumstances.

With the ultimate goal of offering a variety of high-
grade products at attractive prices to customers, 
O’KEY continued to enhance the quality 
and to update the existing range of its private 
labels. In 2022, the share of private label products 
in net retail revenue from respective product 
categories was flat YoY at 10.5% and amounted 
to 6.0% of O’KEY’s product range. During 
the year, we developed and launched 450 new 
SKUs, including such items as hot drinks, variety 
of snacks, spices, and sweets. At the same time, 
400 SKUs were delisted due to raw material issues.

We continued the renewal of packaging for all 
major private label brands in order to enhance 
customer loyalty and awareness for our 
private labels. At the end of 2022, new designs 
were developed and applied for 99% of SKUs 
under the brand “O’KEY DAILY,” and over 80% 
for C&D and pet food in Fantasy Brands.

Therefore, during the year we strived to reposition 
our private labels and roll out a new assortment 
structure in order to assure the attractiveness 
of our private labels for customers across all price 
segments.

In the course of 2022, we worked hard to increase 
the volumes and profitability of direct imports 
resulting in the share of import growing to 1.3% 
of the net retail revenue of O’KEY hypermarkets, 
together with newly introduced exclusive own 
brands and products, such as Elvons, Sally, 
Natur Bravo, etc.

One of O’KEY’s core priorities 
is to provide customers with affordable 
and high-quality food, while 
creating a convenient and comfortable 
shopping experience. Therefore, in 2022, 
we continuously improved and ensured 
our private label quality by conducting 
regular checks both at the production 
facilities and in independent 
and accredited laboratories under 
the “Trademark O’KEY – Customers’ 
Guarantee” programme.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service56—57

OWN PRODUCTION  

In recent years, there has 
been a significant increase in demand 
for ready-to-eat and ready-to-cook 
food products, which has become one 
of the few segments experiencing 
such a surge. This category of products 
has been in high demand due to the fact 
that many people are working from home, 
leading to a significant increase in sales. 
Additionally, the trend of valuing time 
as a luxury has led to a demand for high-
quality, fresh, and ready-to-eat food. 
O’KEY hypermarkets have responded 
to these trends by offering an extensive 
selection of freshly prepared salads, hot 
meals, pastries, and confectionery.

We provide the best customer experience 
for products we make ourselves. Inside our stores, 
there are special departments with ready-to-eat 
and ready-to-cook food, as well as “sit and eat” 
facilities where customers can enjoy a hot drink 
or meal or even charge their phones. Moreover, 
every day our clients can benefit from evening 
promotions and discounts.

In 2022, we revised our approach 
to the assortment management of our own 
production making a shift towards matrix 
clustering. Moreover, we introduced a product 
matrix for our ready-to-eat products and divided 
our product range across clusters depending 

on regional product preferences, consumers’ 
buying ability, shelf space, and equipment 
availability.

During the reporting year, we also managed 
to optimise the product assortment for our 
own production, placing a special emphasis 
on value-added and popular SKUs such as fast-
food and fried foods and the “to go” assortment. 
Our key priority is to further better the excellence 
of our own production. Therefore, we keep 
working on developing and launching standardised 
recipes for our self-manufactured products in all 
our stores.

Our efforts in this area are regularly recognised 
by various quality awards received throughout 
the year. Over the course of 2022, O’KEY 
and the selection of O’KEY’s private label products 

won 13 gold medals at a prestigious international 
Quality Guarantee 2022 competition1 where seven 
products received silver medals and six products 
received a diploma.

Gold medals

Silver medals

Diplomas

• Wafer with strawberry O’KEY
• Cheese Litere 50% O’KEY
• Blue Cheese O’KEY
• Cashew fried O’KEY Selection
• Herring fillet in oil O’KEY
• Butter cookies O’KEY
• Turkey wings O’KEY DAILY

• Butter Fermerskaya
• Collection 82.5% DA!
• Smoked fish sliced O’KEY
• Preserved Shrimps O’KEY
• Preserved Mussel in oil O’KEY
• Herring fillet in oil with greens 
• Turkey breast fillet O’KEY 

O’KEY

DAILY

O’KEY

in oil O’KEY

with vanilla O’KEY

• Mascarpone 80% O’KEY
• Preserved Calmar O’KEY
• Preserved Seafood Cocktail 
• Preserved Octopus in oil 
• Zephyr (Russian marshmallow) 
• Turkey leg O’KEY DAILY  
• Turkey breast fillet O’KEY 
• Milk UHT 3.2% O’KEY
• Raspberry jam O’KEY
• Chevapchichi Balkan O’KEY
• Barbecue pork belly O’KEY
• Condensed milk 8.5%  

(2 suppliers)

DAILY

380g O’KEY

Plans

Our strategic priority in our own brands 
development is ensuring the highest quality 
of products along with a diverse assortment. 
In 2023, we will continue to do our utmost 
to progress the development of private label 
products in terms of quality, packaging layout 
and number of SKUs in order to hike profitability. 
We will further expand new design and packaging 
to all our brands and will apply the “every day low 
price” model to all SKUs under our private labels.

We also intend to diversify our private label 
assortment in the medium and premium segments 
and offer them at affordable prices.

O’KEY and DA! discounters will continue 
to collaborate in order to develop common own 
brands and achieve benefits in mutual negotiations 
with suppliers.

1  The contest is held by the V.M Gorbatov Federal Science Centre of Food Systems under the Russian Academy of Sciences 

and supported by the Committee of the Federation Council on Agricultural and Food Policy and the Ministry of Agriculture 
of the Russian Federation.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service58—59

The quality control system for our own production includes:

Control of raw materials from suppliers during 
delivery to hypermarkets and storage

Staff education, hygiene control, 
and process control

Degustation, visual freshness 
check, shelf-life control

System of quality checks

Plans

In 2023, we intend to:

• continue to develop the regular product matrix 
• make a special emphasis on the development 

and adopt matrix clustering;

of regional assortment;

• develop a special situational approach to promo 

assortment in different categories such 
as breakfast, dinner and take and go;

• redesign our product packaging in self service 

areas.

Among other achievements of O’KEY Group 
in 2022:

• continuing to boost the production of raw 

materials and ingredients requiring little 
preparation;

• proceeding with conducting employee training, 

introducing the position of regional manager 
to train and supervise personnel locally;

• standardising the quality and technology 

process, from raw materials to customer 
feedback, regular tasting, and quality control.

The quality of our own production has been 
attested by industry awards. In 2022, O’KEY 
participated in the Quality Guarantee 2022 
contest: our products were awarded two gold 
and three silver medals, as well as 3 SKUs received 
special MEAT OSCAR awards.

Freshness approach

We strictly adhere to our “ultra freshness” 
approach, and implement a quality control system 
to ensure that only high-quality fresh goods reach 
our shelves. O’KEY upholds strict product safety 
and quality standards through all the supply 
chain, from storage at distribution centres 
to serving at hypermarkets. Quality control 
includes daily visual and hygiene checks, and teams 
of trained experts selectively check the quality 
and standards of our own produce.

Own production highlights

135 SKUs  

TOTAL NUMBER OF UNIQUE SKUs 
IN THE READY-TO-EAT SEGMENT

147 SKUs  

TOTAL NUMBER OF UNIQUE SKUs 
IN THE BAKERY SEGMENT

+2.2 %  

LFL NET RETAIL REVENUE  
IN THE BAKERY SEGMENT

20 SKUs  

NEW PRODUCTS INTRODUCED  
IN THE READY-TO-EAT SEGMENT

26 SKUs  

NEW PRODUCTS INTRODUCED IN BAKERY

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service60—61

QUALITY AND SAFETY  

At O’KEY, we are committed to maintaining 
the utmost standards of safety and quality 
throughout our entire supply chain, 
with a focus on providing our customers 
with the freshest and highest-quality 
products possible. To ensure top-
quality goods across all of our stores 
and to meet the evolving needs of our 
customers, we implement a risk analysis 
and critical control points (HACCP) 
approach. Our quality control system 
covers every aspect of our operations, 
from production to consumption, 
and is complemented by internal standards 
that often exceed industry requirements. 
By adhering to these rigorous standards, 
we strive to deliver unparalleled 
quality and safety to our customers.

O’KEY maintains quality and safety 
through a dedicated Quality Control Department, 
which upholds internal quality standards that align 
with both Russian Federation legal requirements 
and global best practices in retail.

O’KEY’s Quality Management System (QMS) is built 
upon the principles of risk analysis and Quality 
Control Department (HACCP) to ensure the safety 
of our products. Our QMS adheres to key hygiene 
control measures at all stages of food production. 
As legislation and market dynamics evolve, 
we continuously refine our approaches to quality 
control, aligning our QMS with cross-functional 
targets, customer needs, and business objectives. 
We also regularly update our additional quality 
standards to align with global retail best practices 
and the specific requirements of our business.

Standard measures for ensuring quality and safety 
at O’KEY include conducting preliminary quality 
control procedures, monitoring product 
assortment in both stores and warehouses, 
and conducting external and internal audits of our 
stores and supply chain. Our own production 
and private label products undergo laboratory 
monitoring to confirm their high quality and safety.

One of the key components to guarantee constant 
product quality is to ensure compliance 
with the requirements of internal processes; 
therefore, we conduct internal quality audits 
of our hypermarkets on the regular basis. In 2022, 
we worked hard to implement a new approach 
to store audits and to scale a system of our 
stores evaluation, which is based on the legal 
quality requirements, the best practices, 
and the internal QMS.

During 2022, we checked 11,437 
SKUs in different accredited 
laboratories under the Quality 
Control Programme aiming 
to deliver steady quality to our 
customers.

In the reporting year, we also implemented a brand-
new system of customers’ feedback based 
on the products quality. The system is meant 
to collect comments from customers’ across all 
communication channels, allowing us to be online 
and thus be reactive to the customers feedback. 
Taking advantage of firsthand market trends, 
we are able to efficiently improve and develop our 
business processes or products lines.

We also run initiatives to improve our 
employee’s quality control system skills. 
Throughout 2022, a special course Fruit 
and Vegetable product awareness. Seasonal 
assortment was provided for all our employees 
at the stores.

The Company actively participates in regional 
and national quality initiatives. O’KEY successfully 
passed the inspection audit and received 
an “excellent” status as part of the voluntary 
certification “Made on Don” in the Southern 
region of Russia. Moreover, the Company took 
part in ACORT quality committee initiatives, such 
as communication with authorities on legislative 
issues, participation in round tables with state 
control bodies, and contributing to new normative 
documents developing procedures.

During the recent year, O’KEY stores successfully 
underwent 18 planned and unscheduled 
surveillance audits conducted by the authorities.

In the year of 2022, we continued to improve 
the quality of our own production. Focused 
on that, we developed and updated the Company’s 
regulatory documents, including seven internal 
standards and technical instructions regarding 
the quality of our own baked products, meat, 
and fish. Together with commercial and operational 
teams, we implemented 787 technical specifications 
for dishes (compared to 386 in 2021). 

We also applied a new shelf-life confirmation 
method for 63 SKUs, including the semi-ready 
products category.

Over the course of 2022, the Company 
continued its project for the risk evaluation 
and quality audit of products from our suppliers. 
In the reporting year, we conducted 28 audits 
of our own production at suppliers’ facilities. 
We also conducted 98 audits of our private label 
products suppliers. In 2023, we will continue to do 
so to ensure the quality of our products for our 
customers.

Following the current legislative requirements, 
O’KEY changed from declaration of goods through 
external service providers and to self-declaration, 
which resulted in increased efficiency of the whole 
declaration process as well as cost savings. During 
the year, we conducted all necessary laboratory 
tests in terms of our own products and acquired 
5 declarations for 154 new SKUs.

We developed and launched an approval 
mechanism for all our meat suppliers through 
the ART-TRADE platform and will benefit 
from the final inspection information placed 
on the labels of our products by the Quality 
Control Department before they are supplied 
directly to the stores and distribution centres. 
This will enable us to download necessary data 
in time, avoid suppliers’ technical mistakes, 
and meet all related deadlines. Over 2022, 
the ART-TRADE platform ensured 17,531 SKUs 
were accepted and supplied to our stores.

During the year of 2022, we kicked off a new 
project aimed at the automatisation of production 
acceptance at O’KEY’s distribution centres, which 
allows us to make this process more efficient, 
aligned, and integrated into the Company’s 
logistics system.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service62—63

LOYALTY PROGRAMME  

During 2022, the Company focused 
on creating a new loyalty programme 
based on discounts. We are planning a pilot 
launch of the programme in 2023 in one 
of the cities where O’KEY operates 
with the intention of covering the whole 
stores network a month later.

Over 2022, we rolled out two large-scale 
promotions dedicated to the Company’s 
anniversary and the New Year.

As part of the “20th O’KEY anniversary” 
promotion, we started off a series of instant gift 
cards lotteries for customers with over RUB2,000 
in purchases, as well as a weekly partnership 
lottery for every one-time RUB1,000 spent in our 
stores or in partners’ stores. To participate 
in the lottery, an O’KEY discount card needs to be 
be provided. Customers receiving tickets as part 
of the weekly lottery got a chance to win the main 
prize: a HAVAL car.

The second one, the “Calendar of Miracles” 
promotion, offered customers the opportunity 
to open boxes in a special advent calendar 
and receive gift cards from partners or O’KEY 
discount coupons.

Throughout the year, O’KEY was working on rolling 
out innovative offerings with personalised 
promotions by utilising the predictive analytics 
method. This option enables the involvement 
of new clients, inspiring them to recurrent 
visits as well as increasing the average bill 
in active clients. In the year of 2022, we worked 
on a project to develop a personalised approach 
to the communication of promotions.

Striving for excellence in sustainable development 
and promoting ESG principles, in 2022 O’KEY 
kicked off an initiative to eliminate paper sales 
receipts and also in order to switch to electronic 
receipts. In the reporting year we:

• optimised the time of sending electronic checks 

to our customers: now it takes several minutes 
compared to several hours earlier;

• found a way to duplicate electronic checks 

by mail with the call centre’s employees being 
involved in the process.

Plans

Over the course of 2023, we are launching a new 
loyalty programme that provides customers 
with a differentiated level of discount 
with the loyalty card.

We also intend to further develop our campaign 
management system by using various channels 
of communication with clients: slip checks, digital, 
app, SMS, selected social media, etc. In the year 
of 2022, we accomplished good results focusing 
on advantages of the push-notifications system 
both in our mobile app and on our website.

We are to find the best way to reach our clients, 
bolster the efficiency of our interactions 
with customers and optimise communication costs.

In the reporting year, the Company also faced 
temporary changes in import regulations in Russia 
and adopted its import system in terms of quality 
permission documentation.

Along with that, in collaboration with DA! 
discounters, we developed and agreed 
on criteria for the quality of imported products 
in the category “Fruits and Vegetables”.

Our efforts in the quality control 
area are regularly recognised 
by various awards. In 2022, O’KEY 
and O’KEY Selection private 
label products and our ready-to-
eat and ready-to-cook products 
won 15 gold and ten silver 
medals, as well as seven Quality 
diplomas and ten “Meat Oscars” 
at a prestigious international 
Quality Guarantee 2022 competition.

Plans

The Company intends to continue enhancing 
its quality management system and food safety 
control procedures, going forward in terms 
of supplied branded goods, own production, 
private labels, imports as well as operations 
at its distribution centres.

In 2023, we are to:

• implement and roll-out a quality control system 
• continue collaborating with the ART-TRADE 

and a HACCP system at our distribution centres;

portal in terms of the approval of newly 
introduced suppliers;

• expand our employee’s development 

and training regarding the quality control 
system, for those who are involved in the quality 
support process;

• continue to conduct suppliers’ quality audits 

and periodical laboratory control for own 
branded and own produced products;

• continue to develop the shelf-life confirmation 

for ready and semi-ready products of our own 
production;

system based on dynamic collaboration;

• implement the PL Suppliers Quality Scorecard 
• develop online sales and delivery of our own 
• extend our QMS to the regions involved 
• update our Production Control programme 

in the Company’s “Bake off” project;

production;

by transferring laboratory control from stores 
to DCs aiming at business efficiency and costs 
reduction.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service64—65

The reliability and resiliency of IT services became 
even more significant in 2022, driven by new 
threats, volatile prices, assortments, currency 
exchange rates, hard-to-predict demand anomalies 
and changes in buying behaviour. Therefore, 
we significantly bolstered our computing 
power, implemented additional ways to back up 
and quickly recover key systems, and strengthened 
our cybersecurity tools and regulations.

To further develop omnichannel, we implemented 
online access for our customers to specific 
categories of non-food products with a wide range 
of consumer properties, considerably widening 
the range of the online sales channel.

In addition to expanding our own online 
channel, we continue to develop partnerships 
with marketplaces and online delivery operators, 
integrating our IT landscapes and business 
processes to provide customers with a variety 
of convenient ways to order, deliver, and pay.

Over the year of 2022, O’KEY has streamlined 
the logistics process by extending the Pick-by-
Voice system to all of the distribution centres. 
This reinforced the order-picking performance 
of hypermarkets, which in turn resulted 
in swifter turnaround times and improved 
customer satisfaction. We also optimised our 
algorithms for determining available quantities 
and long-term planning of replenishment 
waves, which had a substantial impact 
on the accuracy and efficiency of order picking 
at the distribution centres.

We firmly believe that these improvements will 
not only enhance the customer experience, 
but also have a positive impact on our sales. 
Our commitment to improving logistics 
and implementing innovative solutions 
is a testament to our dedication towards delivering 
the best possible experience to our customers.

Plans

Throughout 2023, our development plans 
encompass, but are not limited to:
1.  Launching a new loyalty programme that 
provides customers with a differentiated 
level of discount with the loyalty card. 
We use the flexibility of our omnichannel 
capabilities, and for the convenience 
of our loyal customers we have 
implemented a quick and the most convenient 
way to find out a product price by simply 
scanning a barcode in O’KEY hypermarkets 
and the mobile application.

2.  We continue to develop synergies between 
O’KEY hypermarkets and DA! discounters, 
and we have implemented a number of solutions 
aimed to significantly increase the efficiency 
of both chains in working with the assortment, 
import operations, logistics, etc. In 2023, 
we plan to launch a new intragroup-3PL 
technology which allows us to balance 
the logistics workload between the distribution 
centres of the two chains.

3.  We continue the ongoing development of our 
IT infrastructure. Hence, in 2023, we will place 
even more emphasis on the import substitution 
of platform solutions and workstations. 
The same emphasis we keep on the development 
of long-term relationships primarily with our 
long-standing Russian partners and vendors: 
POS software and equipment, HRM, Yard 
Management System (YMS) and Transportation 
Management System (TMS). We also 
actively support our partners who carry out 
the transfer of foreign best-of-breed solutions 
into the perimeter of the Russian import-
independent stack: Warehouse Management 
Systems (WMS), Demand Forecasting 
and Supply Chain Management (SCP), 
Customer Relations Management (CRM), etc.

IT SOLUTIONS  

O’KEY keeps up with the latest 
advancements in the constantly changing 
retail industry. We employ modern 
digital technologies and mobile apps that 
are vital to stay ahead in the industry. 
With advanced IT solutions, O’KEY can 
connect with customers, study their 
requirements and tastes, and create new 
opportunities for growth. The Group’s 
hypermarkets utilise a comprehensive 
IT infrastructure that caters to all 
aspects of our operations. Our pioneering 
software helps us boost efficiency 
and accomplish our strategic objectives 
by raising customer satisfaction 
and enhancing our service standards.

Over 2022, we focused on three areas:

Implementing new high-tech  
solutions

Responding quickly to shifts 
in the external environment

Developing the efficiency 
of business operations

In the reporting year, O’KEY Group introduced 
a new cross-platform mobile solution designed 
to simplify store management. This innovative 
augmented management solution makes 
it possible to assess the full current store 
performance quickly based on the information 
gathered from all the systems. This enables 
store managers to assign tasks and focus their 

employees on what’s essential. The mobility 
and speed of store field management with this 
unique mobile solution complement the high-
level analytics of the BI system, the transactional 
completeness of the ERP system, 
and the transparency of operational management 
of the task management system.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  serviceE-COMMERCE  

O’KEY Group is one of the leaders 
in the Russian e-commerce food market, 
with the online business becoming 
one of the key parts in the Company’s 
customer value proposition. We strive 
to grow our digital presence, 
further develop our omnichannel 
approach, and expand our ability 
to be with customers at every stage 
of their shopping journey.

Major factors which contributed to the development 
of the e-grocery market in 2022 were the economic 
turbulence, the volatile situation on the Russian consumer 
market, and the unprecedentedly high inflation rates. 

In 2022, the Russian online grocery market sales grew 
by 63% YoY to RUB 625 billion, while the share of online 
sales in the total food and beverage retail sales rose 
by 3% YoY.1 The Russian food retail market is distinguished 
by the prevailing share of online purchases and a number 
of factors which force customers to refrain from switching 
to online channels entirely. In line with this trend, O’KEY 
Group demonstrated a flexible approach to business 
and continued to develop its omnichannel online platform, 
which provides customers with the opportunity to use 
multiple sales channels to make a single purchase 
at favorable prices within the whole product range.

RUB  

6.2 bn  

28 k  

TOTAL ONLINE SALES IN 2022  

TONNES DELIVERED IN 2022  

+32.6% YoY 

+40% YoY 

66—67

In compliance with 
the All-Russian 
customer survey, 
the O’KEY online 
store was declared 
the best online store 
in the “Hypermarket” 
category according 
to buyers.1

Shopping behaviour has shifted to the omnichannel retail 
experience. Therefore, O’KEY’s e-commerce business 
is developing in synergy with the existing offline format. 
The combination with hypermarkets provides our customers 
with access to a vast assortment of high-quality goods, 
including fresh and ultra-fresh products and to a professional 
team of employees.

Throughout 2022, rising prices and falling real disposable 
incomes fortified the trend towards rational consumption. 
Price has become extremely much more important than 
quality for Russian consumers when purchasing both 
non-food products and a number of food items. Moreover, 
some customers were limited to consuming only the most 
necessary things.

Besides, essential trends on the Russian e-commerce market 
were the unification of online and offline customer bases, 
the constantly rising share of grocery private label products 
in online sales, the growing contribution of online channels 
of major grocery retail networks, the better numbers 
of relatively small online purchases, as well as the need 
for customers to receive orders “right here, right now” 
using the fast delivery service.

4.2 %  

E-COMMERCE SHARE  
IN O’KEY RETAIL REVENUE

26 

PICK-UP AND 
COLLECTION POINTS 
IN 2022  

2x YoY

1  Source: Infoline research 2022, excluding grocery aggregators and food 

delivery operators.

1  Source: Retail.ru, a portal for retailers and suppliers conducting  

all-Russian retail market research over the past 23 years.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service68—69

O’KEY Group is a member 
of the Association of Internet 
Trade Companies, which promotes 
fair competition, innovation, 
and positive development 
of the industry in Russia.

One of the Group’s priorities is to expand 
the omnichannel capabilities by tapping 
into synergies with partners. Collaboration 
with food delivery operators in all regions 

of our operation enabled us to provide even more 
customers with fresh and high-quality products 
at competitive prices in the fastest delivery time 
possible.

1,306 k  

ORDERS  

+39% YoY

601 k  

ACTIVE CUSTOMERS  

+35% YoY

100 %  

ONLINE COVERAGE  
IN THE CITIES OF O’KEY OPERATION

All indicators exclude deliveries via operators

O’KEY Group is well positioned to respond to all 
recent e-commerce food market trends and strives 
to anticipate all customer needs and expectations. 
O’KEY was the first Russian online grocery retailer 
to launch its own delivery service back in 2015. 
Currently, the Group is one of the top 15 leaders 
by revenue in the online food retail industry.

Over the course of 2022, O’KEY succeeded 
in realising growth opportunities 
of the e-commerce product market. O’KEY’s 
total online revenue went up by 32.6% YoY 
to RUB 6.2 billion with its share amounting 
to 4.2% of O’KEY’s net retail revenue. Despite 
the challenges of 2022, the Group managed 
to hike its e-commerce customer base by 35% 
to 601 k active customers and complete 
1,306 k online orders, which is 39% higher 
than in 2021.

In the year of 2022, O’KEY continued to stay 
ahead of major market trends and progressed 
in leveraging cutting-edge technology solutions 
and innovations in order to further advance 
its e-commerce business and remain proactive 
regarding its customers’ needs. E-commerce 
is an efficient tool to attract new customers 
and to retain and make current customers 
more loyal.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  serviceDA! 
Discounter 
Format

The increasing emphasis on cost-effectiveness 
has given rise to a new store format, which 
encouraged us to reinvigorate our DA! discount 
concept with a premium appeal. The DA! 
business continues to be a leading expanding 
supermarket chain in the Russian market, playing 
a crucial role in driving the Group’s revenue 
growth. Over the year, DA!’s net retail sales saw 
a significant increase of 53.2% YoY, with LFL rising 
by 26.8% in the same period.

DA! discounters leverage the best international 
practices, cutting-edge in-house innovations 
and state-of-the-art technologies within 
the retail industry. At the same time, DA! 
stores are specifically tailored to meet unique 
preferences and demands of our target audience. 
Our business model has consistently demonstrated 
its efficiency year after year, and we have 
garnered significant recognition from our loyal 
customer base.

DA! stores have a well-balanced product range, 
covering all customer needs in terms of food 
items and the most popular non-food items. 

We achieve this by integrating our supply chain 
with O’KEY hypermarkets and securing the most 
advantageous procurement arrangements with our 
vendors, allowing us to provide our customers 
with exceptional value for their money. Additionally, 
our strategic store placement, exceptional 
customer service, state-of-the-art equipment, 
and expansive shopping areas grant DA! a distinct 
competitive advantage.

DA! discounters adhere to the “every day low 
price” policy, which is largely supported by our own 
brand products. Our proprietary brands provide 
evident cost benefits of 20–30% in comparison 
to equivalent quality branded products, effectively 
catering to price-sensitive customers. These 
exclusive brands are meticulously crafted 
and solely available at DA! stores.

Over the past few years, the discount 
segment of DA! has demonstrated substantial 
and consistent growth, with at least 30% YoY 
increase. We are confident that this trend will 
continue, and foresee a double-digit revenue 
growth in the near future.

Strategic priorities of DA!

Developing own brands

Growing and expanding

Achieving superior 
financial results

70—71

KEY FIGURES OF 2022  

Number of stores

Selling space, k m2

Net retail revenue, RUB bn

Net retail revenue, %

LFL net retail revenue, %

LFL average ticket, %

LFL traffic, %

2020

118

80.17

26.0

+45.3

+27.8

+25.1

+2.2

2021

152

102.9

34.8

+34.3

+16.3

+6.6

+9.1

2022

194

130.4

53.3

+53.2

+26.8

+13.2

+12.0

DISCOUNTER BUSINESS IN 2022 AT A GLANCE  

RUB 

53.3 bn  

194  

NET RETAIL REVENUE  

DISCOUNTERS: TOTAL NUMBER OF STORES  

+53.2% YoY

+42 stores net YoY

670 m2

3,400  

AVERAGE STORE SELLING SPACE

SKUs AVERAGE PRODUCT RANGE

26.6 %  

> 1,300 

DA! SHARE IN GROUP RETAIL REVENUE

PRIVATE LABEL SKUs

The DA! network has shown robust growth, transforming from a relatedly small local network to the major 
fast mover of the Russian grocery market with 194 stores in Moscow, as well as in Tver, Tula, Kaluga, Ryazan 
and Moscow regions.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service  
 
72—73

DA! discounters’ profit from synergies with O’KEY 
hypermarkets in procurement, imports 
and relations with suppliers and producers, 
which is mainly the result of increased purchasing 
power, maintaining the economies of scale 
effect as well as improving the quality of goods 
we source.

To ensure robust growth, DA! discounters 
remained focused on managing their balanced 
assortment and own brand portfolio and continued 
offering the best value for money to clients.

In terms of our approach towards collaboration 
with suppliers, we strive to work directly 
with manufacturers rather than with importers 
and distributors. We also aim to build long-
term partnerships with our suppliers for our 
private labels, while our own brand product 
sales often exceed even A-branded product 
sales. On the other hand, we contribute 
to the development of local manufacturers 
by tapping into synergies with them and ensuring 
large-scale purchases.

FRESH OFFER  

DA! discounters keep up with the general trend 
towards fresh and ultra-fresh products, offering 
a wide range of dairy, fresh meat and poultry, 
fruits and vegetables. In 2022, the share of fruits 
and vegetables, fresh and ultra-fresh products 
in the discounter’s sales mix exceeded 60%.

Our range of fresh products includes own brand 
SKUs, some of them under the “farm label” which 
represents regional and traditional production 
of outstanding quality. Another feature of our 
discounters is a wide (over 40 SKUs) range 
of freshly baked pastries. In order to ensure 
freshness of our goods, we practice direct import 
and deliver fruits and vegetables to all our stores 
on daily basis.

PERFORMANCE  

+53.2%  

+26.7%  

DA! DISCOUNTERS NET RETAIL REVENUE IN 2022

DA! DISCOUNTERS SELLING SPACE IN 2022

DA! discounters’ key principles

• We continue to adhere to the concept 

of a highly convenient store, meeting all needs 
of our customers and providing the highest 
possible level of service. We strive that 
our clients spend their time in our stores 
with smiles and pleasure.

• Our customers’ wishes and rights are our main 

values and guidelines.

• Cleanliness in stores, correctness of price tags, 

friendliness and smartness of our personnel, 
convenience and speed of the whole shopping 
process ensure our customers’ loyalty.

• We strive to respond to all current market 

trends as quickly as possible and are successful 
in offering our customers novelties in our 
product range on a weekly basis.

• We welcome any feedback from store visitors 

and consider every complaint or claim without 
any exception in the shortest possible time, 
providing a prompt response.

• We adhere to the “every day low price” policy, 

largely supported by our own brand products, 
which offers clear cost advantages of 20–30% 
against branded goods of comparable quality.

• We value our customers’ convenience: our wide 

aisles and block layouts make shopping faster 
and more efficient. Our personnel are always 
open and friendly to the customer.

• We value our customers’ time: we adhere 

to the principle of prompt and friendly service.

• We are focused on supplying our customers 

with the freshest goods by improving 
quality control across the supply chain 
and by expanding our assortment in the fresh 
and ultra-fresh categories.

In 2022, we:

• opened 42 new stores net of closures;
• increased our product range to 3,441 SKUs 

with emphasis on fresh and ultra-fresh 
products and ready-to-eat products;

• introduced 86 new SKUs under our 
• continued the digital transformation 

private labels;

of the chain through the development 
of a variety of IT infrastructure projects 
and the implementation of new software 
programmes;

• considerably improved the quality 
• optimised the storage system and shelf 

management system of our bakery segment;

space in our distribution centre in Stupino 
in Moscow region.

In our discounters’ marketing policy, we strive 
to get closer to our clients and seek to meet 
all their changing preferences. According 
to the latest marketing research, our main 
customers are represented by young families 
with dependent children or young childless 
families, as well as working families of middle 
and older age with a middle level of income. 
All of them are partly promo-oriented but 
are willing to try fashionable new products. 
Likewise, 68% of our assortment is evaluated 
by customers as optimal and mostly good, 
which is 17% higher than the average figures 
in the whole discounter segment.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service74—75

PRIVATE LABELS AND OWN PRODUCTION  

Products under our private labels (brands)

We strive to offer all relevant private labels 
across all our product range (with the exceptions 
of cigarettes, sensitive goods and baby food) 
in order to motivate our customers to recurrent 
visits to our shops. 

We have achieved impressive results in optimising 
our operating and advertising costs and applying 
the “every day low price” concept. Therefore, our 
private label products are less expensive than 
popular alternatives of comparable quality. We also 
enhance constantly our supply chain, giving 
emphasis to cost generating functions and passing 
all cost-saving advantages to our customers 
while maintaining good margins. All these factors 
enable us to build an appealing customer value 
preposition and maintain relatively lower prices 
than our competitors in the Russian discounter 
format.

DA! OWN BRANDS:  

20-30 % 

CHEAPER THAN BRANDED PRODUCTS  
OF THE SAME QUALITY

We are focused on the prudent selection of our 
own brands manufacturers and strive to develop 
long-term mutually beneficial collaborations 
with them in order to provide an impeccable 
quality of goods and ensure perfect packaging 
design close or similar to the branded assortment. 
To ensure all our private label manufacturers 
meet the highest quality standards, we only work 
with innovative manufacturers who share our 
commitment to quality.

48.8 %  

38.4 %  

SHARE IN DA! REVENUE IN 2022

SHARE IN NUMBER OF SKUs

1,322 SKUs  

86  

UNDER OWN BRANDS

NEW PRIVATE LABEL SKUs

We will do our upmost to further optimise and extend the private label assortment, 
improve its quality and strengthen our positioning.

Developing own brand

QUALITY AND SAFETY  

1

2

3

Thorough selection of manufacturers: 
innovative young companies ready to offer 
a special quality product at the best price 
and to meet our requirements

Joint development of products 
and packaging, close or similar 
to branded assortment in terms 
of quality

Strict quality control

Private label products remain one of the key 
drivers of DA!’s financial results and show better 
sales growth than our branded products. 
In 2022, PLs accounted for around 50% 
of DA! revenue. We are continuously working 
on extending the range and improving the quality 
and packaging of our own branded products. 

In 2022, we introduced 86 new SKUs. 
Our assortment of private label SKUs reached 
1,322 SKUs. For our private label, we use more 
than 90 registered brands as umbrella brands 
for different categories and quality levels.

Another important feature of our DA! discounters’ 
network is the constant excellent quality of goods 
in all stores. We aim to win the trust of our 
customers through the freshness and quality 
of our product range, maintaining an efficient 
quality management system which encompasses all 
stages of operation and is improved on an ongoing 
basis. We strictly follow all provisions of Russian 
legislation in terms of quality and safety, 
as well as the requirements of the HACCP system.

The main focus of our attention is the impeccable 
quality of our private label products. In addition 
to complying with all requirements provided 
by legislation and related standards, we conduct 
quality audits of all our private label suppliers 
and their products.

Our private label products’ producers undergo 
external audits according to the Global Food 
Safety Initiative (GFSI) requirements.

The Global Food Safety Initiative is a business-driven 
initiative for the continuous improvement of food 
safety management systems with the ambition 
to ensure confidence in the delivery of safe 
food to consumers worldwide. The GFSI 
includes the definition and control of minimum 
requirements for food safety certification 
programmes and a robust benchmarking process. 
GFSI benchmarking and recognition of existing 
private standards is actively used for food safety 
certification programmes with the objective 
to enhance confidence, acceptance 
and implementation of third-party certification 
along with the entire food supply chain.

The frequency of these audits depends on results 
of previous audits and on the assessment 
of potential risks. We also arrange laboratory 
checks with a frequency varying from one to twelve 
per year, based on the potential risk of the product 
category and on precise product features.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  serviceSUPPLY CHAIN  

DA! maintains smooth operations across all 
its supply chain and stores, which enables us 
to ensure the robust growth of our network 
and to quickly meet the bulk of customers’ needs. 
In the reporting year we continued to improve 
the productivity and effectiveness of our supply 
chain by applying the best digital solutions, 
improving both collaboration with suppliers 
and our logistic capabilities.

The DA! supply chain includes one distribution 
centre, which is designed to serve a large number 
of stores efficiently. The distribution centre 

with an area of 60 k km2 is based in Stupino district 
of the Moscow region and provide services for all 
194 DA! stores. We also operate two external 
warehouses located in the Moscow region 
and used for long-term storage.

We deliver products in the fresh, vegetable 
and fruit categories on a daily basis with no 
stockholding at our warehouse. This unique 
delivery model helps us to maintain a high level 
of freshness and the utmost product availability 
across our discounters.

Location and service areas of DA!  
distribution centre (DC)

1 DC in Stupino
60 k m2

194 stores

Categories:

Fruits and vegetables

Fresh

FMCG

Non-food

Alcohol

Stupino

IT SOLUTIONS  

The DA! discounters format draws on the latest 
developments in the retail industry. We believe 
that new digital technologies are a necessary 
element for those who want to be at the forefront 
of the industry. 

2022 turned out to be a hard year in terms 
of the availability of technologies and equipment 
for the Russian business. Our IT team quickly 
prepared an import substitution matrix for all 
the software and hardware. These alternative 
solutions were piloted and implemented during 
the year. At the moment, all the main part of our 
IT landscape has a tested substitute that we get 
either in Russia or from the friendly countries. 
This will allow the Company to continue growing 
steadily in the changing geopolitical environment.

PLANS  

We see great potential in developing our private 
labels by offering our customers significant saving 
options in comparison with branded peers without 
compromising quality or price. The success of our 
own brands underpins our motivation to further 
develop this direction of the discounters’ business: 
We will redesign packages of another 150–200 
private label SKUs in order to meet all up-to-
date consumer trends and wishes and will focus 
on popular fresh and ultra-fresh products to keep 
the traffic of our DA! discounters high. We also 
intend to develop further our highly competitive 
wine and pastries product ranges.

In 2023, we intend to continue strengthening 
DA! discounters’ security by the implementation 
of a new Alternative Transients Programme 
(ATP), Endpoint Detection and Response (EDR) 
and Network Traffic Analysis (NTA) solutions 
and plan to roll out a new Security Operations 
Centre for processing alerts received through 
these tools. We are also going to launch the second 
stage of our warehouse management system, 
including implementation of the Go live technology. 

We believe that employment and extension 
of innovative IT technologies in our DA! 
discounters’ business will contribute to maintaining 
our market position and competitiveness.

76—77

In parallel, we pursued with our investments 
into key IT projects to improve the efficiency 
and transparency of our business processes. 
A number of improvements were made 
to the logistics platform and store back-office 
systems, which resulted in costs reduction 
and improvement of product availability 
on the shelf. The big data processing system 
was upgraded, helping us accelerate receiving 
of the key metrics needed for decision-making 
processes in terms of the business management.

In 2023, we will continue critical business 
processes optimisation projects, as well as planned 
import substitution of outdated solutions.

We will continue to develop our Stupino 
distribution centre: we will optimise the shelf space 
in our dry goods storage zone and further enhance 
the use of the “Chestny ZNAK” system by starting 
the scanning of goods at checkout in our DC.

In 2023, we are also going to continue developing 
the health and safety system in our discounters 
chain.

For instance, we plan to:

• implement a new schedule of laboratory 

testing, which will embrace our entire product 
range including the fresh, ultra-fresh, non-
food categories as well as pet food and C&D 
products;

• roll out a new schedule of our supplier 

audits both by our own experts and by our 
contractors, and increase the number of audits 
from 10–12 to 16–20 per month;

• develop and approve a food safety and 

quality manual to be applied in our stores 
as well as Regulations on the Selection and 
Evaluation of Suppliers;

• constantly update the conditions of contracts 

and supplement agreements with regard 
to the quality and safety requirements 
and in compliance with the Regulations 
on the Selection and Evaluation of Suppliers.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  serviceFinancial  
Review

Throughout 2022, O’KEY Group 
delivered throughout financial 
results thanks to the resilience 
of its business model and the success 
of the multiformat strategy. 
We also kept the costs, margins, 
and the debt levels under control, 
which translated into solid results 
and a sound balance sheet.

RUB 17.0 BN

GROUP EBITDA

2.2X

9%

DA! EBITDA GROWTH YoY

O’KEY EBITDA MARGIN

Annual Report2022FY 2022 
Financial 
Highlights1

RUB  

202.2 bn  

+8.1% YoY  
TOTAL GROUP REVENUE 

RUB  

46.8 bn  

+11.1%  
GROUP GROSS PROFIT 

23.2%  

+0.7 pps YoY  
GROSS MARGIN

1  All results are according to IFRS 16, unless stated otherwise.

RUB  

17.0 bn  

+9.8% YoY  
GROUP EBITDA

RUB  

3.6 bn  

DA! DISCOUNTERS EBITDA  

+2.2 times YoY  
EBITDA MARGIN REACHED 6.8%

8.4%  

+0.1 pps YoY  
EBITDA MARGIN 

80—81

RUB  

5.8 bn  

+15.2% YoY  
GROUP OPERATING PROFIT  

RUB  

242 mln  

+16.2% YoY  
GROUP NET PROFIT

Group Profit and Losses Highlights for FY 2022

RUB mln

Total Group revenue

•  O`KEY
•  Discounters

Gross profit

•  Gross profit margin, %

SG&A

•  SG&A as % of revenue
•  Other operating expenses, net

Operating profit

•  Finance expenses, net
•  Foreign exchange gain

Net profit

Group EBITDA

•  Group EBITDA margin, %

O`KEY EBITDA

•  O`KEY EBITDA margin, %

DA! EBITDA

•  DA! EBITDA margin, %

FY 2022

202,171

148,824

53,347

46,808

23.2%

(40,390)

20.0%

(667)

5,751

(5,642)

313

242

17,020

8.4%

13,377

9.0%

3,643

6.8%

FY 2021

187,097

152,260

34,837

42,119

22.5%

(35,718)

19.1%

(1,410)

4,991

(4,798)

206

208

15,504

8.3%

13,839

9.1%

1,665

4.8%

∆ YoY, %

8.1%

(2.3%)

53.1%

11.1%

0.7pps

13.1%

0.9pps

(52.7%)

15.2%

17.6%

51.9%

16.2%

9.8%

0.1pps

(3.3%)

(0.1pps)

2.2x

2pps

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service82—83

GROUP REVENUE  

RUB mln

Total Group revenue

•  Retail revenue
•  Rental income

FY 2022

202,171

200,201

1,970

FY 2021

187,097

185,172

1,925

∆ YoY, %

8.1%

8.1%

2.3%

In FY 2022, the Group retail revenue experienced 
an increase of 8.1% YoY to RUB 200,201 mln 
led by the expansion of the two chains, 
as well as DA! discounters’ LFL revenue 
and O`KEY’s online revenue growth.

The Group’s rental income increased by 2.3% YoY 
and amounted to RUB 1,970 mln in FY 2022. 
The total Group revenue saw an increase 
of 8.1% YoY to RUB 202,171 mln in FY 2022.

GROUP NET RETAIL REVENUE AND LFL REVENUE 
IN 12M 2022  

RUB mln

O`KEY Group

•  O`KEY hypermarkets
•  DA! discounters

12M 2022

12M 2021

200,201

146,904

53,297

185,172

150,383

34,789

YoY, %

8.1%

(2.3%)

53.2%

LFL 2022/2021, %

2.1%

(3.6%)

26.8%

 For more details,  
please refer to the Group’s Q4  
and 12M 2022 Trading Update.

GROUP GROSS PROFIT  
In FY 2022, the Group gross profit rose 
by 11.1% YoY to RUB 46,808 mln, while the gross 
margin improved by 0.7 pps YoY to 23.2%. 
The improvement was led by the Group’s 
effective procurement and logistics management, 
timely efforts in reshaping its product supply, 
as well as the operational synergy between 
the formats.

Over the year of 2022, thanks to our long-term 
partnership with local suppliers, we introduced 
new SKUs into our offerings. Additionally, 
we successfully phased out necessary imports, 
ensuring a diverse selection of products 
at reasonable prices without sacrificing 
our margins.

GROUP SELLING, GENERAL 
AND ADMINISTRATIVE EXPENSES  

RUB mln

Personnel costs

Depreciation and amortisation

Communication and utilities

Advertising and marketing

Repairs and maintenance

Insurance and bank commissions

Operating taxes

Security expenses

Legal and professional expenses

Materials and supplies

Operating leases

Other costs

Total SG&A

FY 2022

% of revenue

FY 2021

% of revenue

∆ YoY, pps

16,850

10,662

4,587

2,296

1,582

1,260

766

785

651

460

448

43

8.3%

5.3%

2.3%

1.1%

0.8%

0.6%

0.4%

0.4%

0.3%

0.2%

0.2%

-

15,388

8,904

4,037

1,992

1,399

1,094

652

730

709

409

353

51

8.2%

4.8%

2.2%

1.1%

0.7%

0.6%

0.3%

0.4%

0.4%

0.2%

0.2%

-

0.1

0.5

0.1

-

0.1

-

0.1

-

(0.1)

-

-

-

40,390

20.0%

35,718

19.1%

0.9

The Group’s total SG&A expenses saw a jump 
of 13.1% YoY to RUB 40,390 mln in FY 2022. 
The SG&A expenses as a percentage 
of the revenue grew by 0.9 pps YoY to 20.0% 
in FY 2022, driven mainly by depreciation 
and amortisation, personnel and utilities expenses.

During FY 2022, personnel costs increased 
by 9.5% YoY to RUB 16,850 mln and, 
as a percentage of the revenue, by 0.1 pps YoY 
to 8.3%. The growth was mainly due to new 
store openings in both chains, as well as wages 
indexation in hypermarkets.

In FY 2022, the D&A expenses rose by 19.7% YoY 
to RUB 10,662 mln, and by 0.5 pps YoY to 5.3% 
of the revenue, driven primarily by the discounter 
chain growth.

The communication and utilities expenses hiked 
by 13.6% YoY to RUB 4,587 mln, and by 0.1 pps, 
as a percentage of the revenue, on the back 
of utilities tariffs inflation, as well as new store 
openings.

The advertising and marketing expenses 
grew by 15.2% YoY to RUB 2,296 mln, mainly 
due to the planned replacement of advertising 
equipment in hypermarkets.

The repairs and maintenance expenses went up 
by 13.1% YoY to RUB 1,582 mln, or by 0.1 pps YoY 
to 0.8% of revenue, largely due to new store 
openings.

GROUP EBITDA AND EBITDA MARGIN  

The Group’s EBITDA grew by 9.8% YoY 
to RUB 17,020 mln, while the EBITDA margin 
improved by 0.1 pps YoY to 8.4% in FY 2022.

The O`KEY hypermarkets EBITDA declined slightly 
by 3.3% YoY, to RUB 13,377 mln in FY 2022, mainly 
on the back of a 2.3% YoY net retail revenue 
decrease, and the above-mentioned cost inflation, 
partially offset by an increase in the gross profit. 

In FY 2022, the O`KEY hypermarkets EBITDA 
showed 9.0%, 0.1pps down from 9.1% FY 2021.

The DA! discounters EBITDA 
demonstrated a 2.2x YoY growth to RUB 3,643 mln 
in FY 2022, compared with RUB 1,665 mln 
in FY 2021. As the business continued to ramp up, 
the DA! EBITDA margin improved by 2.0 pps YoY 
and reached 6.8% in FY 2022.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service84—85

GROUP NET PROFIT  

GROUP NET DEBT POSITION  

The other operating expenses (net of incomes) 
decreased by 52.7% YoY to RUB 667 mln 
in FY 2022. The decrease was mainly attributable 
to a year-on-year decline in non-current 
assets impairment in the hypermarket segment 
in FY 2022.

The net finance expenses saw a hike of 17.6% YoY 
to RUB 5,642 mln in FY 2022, driven mainly 
by an increase in the weighted average interest 
rate over the course of 2022. In addition, a part 
of the interest expenses was attributable 
to the non-current lease liabilities (under IFRS 16), 
which increased in FY 2022.

Throughout FY 2022, the Group recorded a net 
foreign exchange gain of RUB 313 mln, compared 
to RUB 206 mln in FY 2021. The Group’s net foreign 
exchange gain was mainly attributable to lease 
contracts in foreign currencies, as well as foreign 
exchange gain from import operations, while 
the USD-denominated intercompany loans 
with different functional currencies which 
were eliminated on consolidation had a relatively 
small impact on the Group’s results. The foreign 
exchange gain/loss is of non-cash nature.

In the year of 2022, the Group’s net profit grew 
by 16.2% YoY to RUB 242 mln.

GROUP CASH FLOW  

RUB mln

Net cash from operating activities

Net cash used in investing activities

Net cash used in financing activities

Net increase in cash and cash equivalents

Effect of exchange rate on cash and cash equivalents

FY 2022

12,958

(6,468)

(3,885)

2,605

(274)

FY 2021

13,813

(3,927)

(8,137)

1,749

(15)

Net cash from operating activities amounted 
to RUB 12,958 mln compared to RUB 13,813 mln 
in FY 2021. The decrease was driven mainly 
by boosted investments in inventory stock 
in order to secure a high level of on-shelf 
products availability in the Group’s stores 
and online over 2022.

Net cash used in investing activities amounted 
to RUB 6,468 mln in FY 2022 in comparison 
with a RUB 3,927 mln of cash used in FY 2021. 
In 2022, the Group invested approximately 
RUB 2.6 bn (excluding VAT) in the development 
of the hypermarket business, including 
the purchase of 4 stores in the Moscow 
region, and over RUB 4.0 bn (excluding VAT) 
in the development of the discounters chain.

Net cash used in financing activities amounted 
to RUB 3,885 mln in FY 2022, compared 
with the RUB 8,137 mln of net cash used in financing 
activities in FY 2021. The dynamics resulted 
from the Group’s regular credit portfolio 
refinancing, in particular a new bond issue in 2022.

As of 31st December 2022, the Group had 
RUB 16,467 mln of available credit lines in Russian 
roubles with fixed and floating interest rates, 
in respect of which all conditions had been met. 
If necessary, proceeds from these facilities may 
be used to finance operating and investing 
activities.

RUB mln

EBITDA

Total debt

•  Short-term debt1
•  Long-term debt

Cash & cash equivalents

Net debt

Total lease liabilities

Short-term lease liabilities

Long-term lease liabilities

Total interest-bearing liabilities  
(net of сash & сash equivalents)

Total interest-bearing liabilities  
(net of сash & сash equivalents) / EBITDA

The Group’s financial position remained 
strong during the reporting period.

As of 31st December 2022, the total 
interest-bearing liabilities (net of cash) 
to EBITDA ratio decreased to 3.30x 
from 3.38x as of 31st December 2021. 
As of 31st December 2022 and during 
the twelve-month period until 
December 2022 inclusive, the Group 
complied with all of its loan covenants.

As of 31 December 2022

As of 31 December 2021

17,020

45,486

9,961

35,525

11,779

33,707

22,545

5,621

16,924

56,251

3.30x

15,504

37,817

6,172

31,645

9,448

28,369

24,063

4,986

19,077

52,432

3.38x

 The Group’s audited report, 
including the full set of audited 
IFRS financial statements, can 
be found at https://okeygroup.
lu/investors/result-center/
ifrs-statements/.

1  Short-term debt does not include interest accrued on loans and borrowings.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  serviceCorporate  
Governance

O’KEY Group maintains 
its commitment to creating 
shareholder value. O’KEY 
Group S.A. has a primary 
listing on the London Stock 
Exchange and secondary listings 
on the Moscow Exchange 
and the Astana International 
Exchange.

12 YEARS

OF DIVIDEND PAYMENTS

ruA-

CREDIT RATING BY EXPERT RA

SINCE 2010

SINCE 2020

ON LSE

ON MOEX

Annual Report2022Corporate 
Governance 
System

O’KEY GROUP S.A. is a company incorporated 
under the Laws of the Grand Duchy 
of Luxembourg with Global Depositary Receipts 
listed on the London Stock Exchange, the Astana 
International Exchange and the Moscow Exchange.

Since the company was incorporated under 
the laws of Luxembourg and is located 
on the territory of Luxembourg, 
the company in its activities is subject 
to the requirements of Luxembourg law.

The company is not required to comply 
with the UK Corporate Governance Code 
and the Russian Corporate Governance Code, 
however the company complies with the rules 
and guidance of financial market regulators, 
within which the company’s securities are traded 
(Financial Conduct Authority (FCA) for LSE, 
Central Bank of Russia for MOEX and Astana 
Financial Services Authority (AFSA) for AIX).

88—89

O’KEY Group is committed to managing 
and conducting its operations in accordance 
with the applicable regulations of Luxembourg, 
the London Stock Exchange, the Astana 
International Exchange, and the Moscow Exchange 
with respect to disclosure under the Rules.

including the approval of financial statements 
and annual reports, the appointment of directors, 
the amendments of Articles and the approval 
of final dividends for finincial years are subject 
to review and approval at meetings of 
shareholders.

We recognise the obligation to our shareholders 
to adopt the highest standards of governance 
and control, both at the Board level and within 
our management teams, and we aim to establish 
and support a corporate governance framework 
that is suitable for the development of our business 
and meets the requirements of our shareholders.

The most significant decisions affecting the life 
of the Company and the rights of shareholders, 

The Board of Directors and its committees provide 
overall guidance for the business and strategic 
planning for the Group. It sets strategic goals 
and oversees their implementation by the CEO 
and senior management of the Group.

The Management Board and the Chief Executive 
Officer are responsible for day-to-day operations 
of the companies of the Group and implement 
the strategy approved by the Board of Directors.

OUR CORPORATE GOVERNANCE PRINCIPLES  

Professionalism

Equality

We strive to appoint individuals with relevant 
skills and experience to the Board of Directors 
and its committees in order to enable them to carry 
out their respective duties and responsibilities 
effectively. The Board is supplied, in a timely 
manner, with information in a form and of a quality 
appropriate to allow it to perform its duties.

O’KEY Group’s corporate governance system 
is designed to protect the shareholders’ rights 
and ensure equal treatment of all shareholders.

Transparency

We strive to ensure the appropriate disclosure 
of reliable information on all significant issues 
related to our operations, including the financial 
status, social performance, operating results, 
and ownership.

Accountability

The Board of Directors is accountable to O’KEY 
Group’s General Meeting of Shareholders 
and is responsible for:

• formulating the Group’s strategy;
• establishing and maintaining systems which 

ensure due consideration of key decisions 
by experienced individuals, including 
in the areas of remuneration and incentives, 
internal control, and risk management;

• holding the management accountable 

for the successful implementation 
of the Group’s strategy.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service90—91

General Meeting 
of Shareholders

The General Meeting of Shareholders is O’KEY 
GROUP S.A.’s supreme governing body. General 
Meetings of Shareholders are convened and held 
in accordance with Luxembourg legislative 
requirements and the Articles of O’KEY Group 
S.A. According to the Articles of O’KEY Group 
S.A., the Annual General Meeting shall be held 
within six months of the end of each financial 
year in the Grand Duchy of Luxembourg 
at the registered office of the Company, 

or at any such other place in the Grand 
Duchy of Luxembourg as may be specified 
in the convening notice of the meeting.

The next Annual General Meeting will be held 
before 30 June 2023. A convening notice 
specifying the date, time, address of the meeting 
and the agenda will be sent and published no later 
than fourteen days before the meeting.

SPECIAL CONTROL RIGHTS  

All the issued and outstanding shares 
of the Company have equal voting rights 
and there are no special control rights attached 
to the shares of the Company.

of the Caraden Shareholder (additional 
information may be found under Article 8 
of the Articles).

The Caraden Shareholder (as defined 
in the Articles) has, under the condition 
of holding a minimum amount of shares 
in the Company, a specific right with respect 
to the appointment and removal of directors, 
as at least one director (designated 
as the Caraden Director) must be appointed 
from a list of candidates proposed by the Caraden 
Shareholder and may be removed at the initiative 

The supporting vote of the Caraden Shareholder 
is required, under certain conditions, to amend 
the provisions of the Articles relating to: (i) 
the rights and prerogatives of the Caraden 
Shareholder; and (ii) the appointment, removal, 
replacement, rights, prerogatives, and positive 
vote of the Caraden Director (additional 
information may be found under Article 16.4 
of the Articles).

TRANSFER RESTRICTIONS  

As of 31 December 2022 and the date hereof, 
to the knowledge of the Company all shares 
in issue in the Company are freely transferable, 
provided that the transfer formalities set out 
under Article 6 of the Articles are fulfilled.

CONTROL SYSTEM 
IN EMPLOYEE SHARE 
SCHEME  

The Company does not have an employee share 
scheme allowing employees to acquire equity 
in the Company.

VOTING RIGHTS  

Each share issued and outstanding 
in the Company bears one vote.

The Articles do not provide for any voting 
restrictions.

In accordance with the Articles, a record date 
for the admission to a general meeting may 
be set by the Board (Article 15 of the Articles). 
Only those shareholders as the shareholders 
on any such record date shall be entitled 
to be notified of and to vote at any general 
meeting and any adjournment thereof, 
or to give any such consent as the case may be.

In accordance with the Articles, the Board may 
determine such other conditions that must 
be fulfilled by shareholders for them to take 
part in any meeting of shareholders in person 
or by proxy (Article 15 of the Articles).

SHAREHOLDERS’ 
AGREEMENTS 
WITH TRANSFER 
RESTRICTIONS  

The Company has no information about 
any agreements between shareholders which may 
result in restrictions on the transfer of securities 
or voting rights.

APPOINTMENT 
OF DIRECTORS, 
AMENDMENT 
OF THE ARTICLES  

The rules governing the appointment 
and replacement of directors and the amendment 
of the Articles are set out under the Luxembourg 
Company Law and the Articles (in particular, 
Articles 8, 15 and 16).

The consolidated version of the Articles 
is published under the Shareholders section 
of the Company website and is available at https://
okeygroup.lu/investors/shareholders/documents/.

SIGNIFICANT 
AGREEMENTS 
OR ESSENTIAL 
BUSINESS 
CONTRACTS  

The Board is not aware of any significant 
agreements to which O’KEY GROUP S.A. 
is a party and which take effect, alter or terminate 
upon a change of control of the Company 
following a takeover bid. The Board has considered 
essential business contracts and has concluded 
that there are not any significant agreements.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service92—93

Meetings of the Board of Directors

Board of Directors 
(4 meetings)

Audit Committee 
(5 meetings)

Remuneration Committee 
(1 meeting)

Member

Heigo Kera

Dmitrii Troitskii

Dmitry Korzhev

4 attended

4 by proxy

4 attended

Boris Volchek

4 by proxy

Mykola Buinyckyi

4 attended

5 attended

not a member

4 attended
1 by proxy

2 attended,
3 by proxy

5 attended

attended

by proxy

not a member

by proxy

not a member

Information about the members of the board of Directors of O’KEY Group S.A.  
as at 31 December 2022 is available at the Company’s web-site  
at https://www.okeygroup.lu/about/corporate-governance/board-of-directors/.

Board 
of Directors

The Company’s Board of Directors plays 
the key role in organising an efficient corporate 
governance system. The Board is vested 
with the broadest powers to manage the business 
of the Company and to authorise and perform all 
acts of disposal and administration falling within 
the purposes of the Company.

The Board is responsible for taking strategic 
decisions in respect to the operation 
and development of the Group, as well as 
overseeing the risk management and internal audit 
functions of the Group. Decisions related to day-
to-day operations of the Group are delegated 
to the management.

The Board is also a management body of O’KEY 
GROUP S.A. and is authorised to take all decisions 

in respect to O’KEY GROUP S.A., unless they 
are reserved for the General Meeting. The Board 
is not authorised to issue or buy back shares 
without the approval of the shareholders meeting. 
Repurchase by the Company of its own shares 
is subject to the conditions set out in the Company 
Law and the Articles. There are five members 
of our Board, including one independent director. 
The General Meeting of Shareholders appoints 
Board members by a simple majority of votes cast, 
for a period not exceeding six years or until their 
successors are elected.1

Our current Board of Directors was elected 
at the General Meeting of Shareholders 
held on 13 October 2015 and re-appointed 
on 24 June 2020.

MEETINGS OF THE BOARD OF DIRECTORS  

Meetings of the Board of Directors are held 
regularly in compliance with the approved work 
schedule for the year. The Board’s work schedule 
is determined on the basis of strategic planning 
and the reporting cycle. Whenever an urgent 
matter needs to be considered, extraordinary 
Board meetings are organised, or, if a personal 
meeting cannot be organised due to a short 
notice, the Board can adopt a circular resolution 
by a unanimous vote. It is the Chair’s responsibility 
to determine the Board’s work plan and to include 
additional items in the plan.

In 2022, the Board of Directors worked 
on the following key tasks:

• preparation of the financial statements 

and annual report, and review of the results 
for the year 2021;

• approval of the budget and business strategy 
• review of the quarterly financial results, 

for the year 2022;

approval of financial statements for six months 
of 2022, and monitoring of compliance with 
the risk management strategy;

• declaration of interim dividends;
• determination of the Group’s strategic 

and operational priorities.

1  The rules governing the appointment and replacement of directors are set out under the Law of 10 August 1915 

on Commercial Companies, as amended, and the Articles (in particular, Articles 8, 15 and 16). The consolidated version 
of the Articles is published under the Shareholders section of the Company website, available at https://okeygroup.lu/
investors/shareholders/documents/.

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Audit Department;

risk management and internal control systems;

• reviewed reports prepared by the Internal 
• reviewed the effectiveness of the Company’s 
• reviewed policies and procedures published 
• monitored reports per the Company’s 
• planned and agreed the scope of the audit 

Whistleblowing Policy;

by the Company;

of financial statements for the year ended 2022 
with the external auditor of O’KEY Group;

• reviewed and approved provisions of non-

audit services for the Company by the external 
auditor; 

• approved the internal audit plan 

for the year 2022.

The committee’s remit includes:
• reviewing the IFRS financial statements 
• analysing financial reporting processes, 

for integrity and transparency;

including carrying out regular reviews 
and making recommendations;

• recommending the appointment 

and remuneration of the Company’s 
external auditor to the Board of Directors 
and maintaining an ongoing relationship 
with the external auditor;

• analysing and supporting the internal audit 

system and risk management procedures, 
including drafting recommendations for their 
improvement.

Activities in 2022

Plans for 2023

During the reporting period, the Audit Committee 
held five meetings where it:

• fulfilled oversight responsibilities relating 

to the integrity of the Company’s annual 
financial statements;

• fulfilled oversight responsibilities relating 

to the integrity of the Company’s half yearly 
financial statements;

The Audit Committee and the Company will 
continue to focus on the following areas in 2023:

• how the Company’s management monitors 

compliance with the Group’s risk management 
policies and procedures, and the adequacy 
of the risk management framework in relation 
to the risks faced by the Group;

• optimising internal business processes involved 

in the preparation of financial reporting.

Committees 
of the Board 
of Directors

The primary role of the committees is to provide 
assistance to the Board in preparing and adopting 
decisions in its respective functional areas, 
as well as to ensure that matters brought 
for consideration by the Board of Directors 
are scrutinised prior to the Board meetings.

There are two committees of the Board 
of Directors: the Audit Committee 
and the Remuneration Committee.

AUDIT COMMITTEE  

Audit Committee members

Key areas

Independent Director of the Board of Directors;

As of 31 December 2022, the Audit Committee 
comprised:

executive Director of the Board of Directors;

• Mykola Buinyckyi, Committee Chairman, 
• Boris Volchek, Committee Member, Non-
• Dmitry Korzhev, Committee Member, Non-
• Heigo Kera, Committee Member, Chairman 
• Ilya Ilin, Committee Member, non-director, 
• Irina Nikiforova, Committee Member, non-

of the Board of Directors;

external consultant;

executive Director of the Board of Directors;

director, external consultant.

The Audit Committee oversees the internal audit 
function, the effectiveness of risk management, 
and the internal controls of the Company 
and the Group. It also approves and monitors 
the performance of the internal audit plan 
for the year. The Audit Committee assists 
the Board of Directors in fulfilling its oversight 
responsibilities relating to the financial statements, 
including periodically reporting to the Board 
of Directors on its activities and the adequacy 
of internal control systems over financial reporting.

According to the Statute of the O’KEY Audit 
Committee, the Audit Committee shall consist 
of not fewer than three current members 
of the Board of Directors and shall be chaired 
by an independent director.

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REMUNERATION  

96—97

of the Board of Directors;

Committee members
• Heigo Kera, Committee Chairman, Chairman 
• Boris Volchek, Committee Member, Non-
• Dmitrii Troitskii, Committee Member, Non-
• Ilya Ilin, Committee Member, non-director, 
• Irina Nikiforova, Committee Member, non-

executive Director of the Board of Directors;

executive Director of the Board of Directors;

external consultant; 

director, external consultant.

The committee’s remit includes:
• reviewing the compensation policy;
• advising on any benefit or incentive schemes; 
• making proposals to the full Board of Directors 

regarding the remuneration of executive 
directors and management (including the Chief 
Executive Officer).

and

Activities in 2022:

During the reporting period, the Remuneration 
Committee held one meeting, where it:

• reviewed the report on the remuneration, 
• reviewed the amount of remuneration 

bonuses and expenses of the Board;

to be allocated to the management of the Group 
in 2022;

• approved the Remuneration Committee Report;
• suggested the total maximum amount 

of remuneration of directors for 2022 
to be submitted for the approval 
of the shareholders of the Company.

Plans for 2023:

In 2023, the Group plans to keep the Remuneration 
and Bonus Policy in line with 2022.

Members of the Board of Directors of O’KEY 
Group S.A. receive remuneration in the amount 
approved by the General Meeting of Shareholders. 
Members of the Board and its committees may 

be compensated for the expenses they incur 
in the course of their duties, in accordance 
with the Business and Travel Expenses Policy 
of O’KEY Group S.A.

DIVERSITY  

O’KEY Group is working on the adoption 
of a diversity policy. However, as can be seen 
from the information on the senior management 
team, O’KEY Group aims to employ members 
of the team most suitable and qualified for their 
post and function, irrespective of their age, 

gender, or origin. The requirements of educational 
and professional backgrounds are such 
as to ensure that the members of the team posess 
the skills and experience necessary to perform 
their functions effectively.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  serviceRisk 
Management

We believe that effective risk management 
underpins the successful delivery of our 
strategy. So the Company’s goals will be achieved 
in a timely manner and that the level of risks 
faced by the Group remains acceptable 
for management and shareholders. Our unified 
approach to risk management through the Group 
Risk Standard is supported by formal policies 
and procedures, clearly delegated authority levels, 
and comprehensive reporting. As of the date 
of the approval of this Annual Report, our 
framework is integrated into both our business 
planning and viability assessment processes.

Our Board of Directors is ultimately responsible 
for the Group’s risk management and internal 
controls with a view to maintaining the Group’s 
risk management framework. The Group’s Audit 

Committee is responsible for the regular review/
audit of the Group’s operations, activities, systems 
and processes, in order to evaluate and provide 
reasonable, independent, and objective 
assurance and consulting services designed 
to add value and improve the Group’s operations. 
The Internal Audit assists the Group’s Audit 
Committee in its oversight role. The Internal Audit 
undertakes both regular and ad hoc reviews of risk 
management controls and procedures and reports 
its findings and recommendations to the Audit 
Committee. The Group, through its training 
and management standards and procedures, 
aims to develop a disciplined and constructive 
control environment in which all employees 
understand their roles and obligations. Identified 
risk areas are monitored quarterly and followed 
by a coordinated improvement programme. 

 Board of Directors 

• Overall responsibility for the establishment and oversight 

of the Group’s risk management framework

 Audit Committee 
• Oversees how management monitors compliance 

with the Group’s risk management policies 
and procedures

• Reviews the adequacy of the risk management 

framework in relation to risks faced by the Group

 Executive management 
(CEO and Management Board)

management policies

• Oversees implementation of, and adherence to, risk 
• Monitors and manages risks relevant to job function
• Carries out risk identification and reporting
• Performs operational risk management

 Internal Audit 
• Assists the Group’s Audit 
• Undertakes both regular 

Committee in its oversight role

and ad hoc reviews of risk 
management controls 
and procedures, the results 
of which are reported 
to the Audit Committee

The current situation places new challenges 
for the Russian economy, the business community, 
and O’KEY Group in particular. Our well-balanced 
business model offers a significant hedge against 
market volatility. The key factors above have 
been reviewed in the context of our current 

position and strategic plan. Nevertheless, 
due to the current unprecedented global 
geopolitical and economic turbulence, we withhold 
from identifying and assessing the key risks 
that could have a material adverse effect on our 
business.

98—99

PRINCIPLE RISKS  

Below we are describing the key risks that could 
have a material adverse effect on our business, 
our financial and operational performance 
and, as a result, could affect our share price 
and our reputation. Additional risks not known 

to us or those risks that we currently consider 
immaterial, may also impair our business 
operations. We do not expect to incur any risks 
that may jeopardise the continuity of our business.

No.

Risk

Definition & potential impact

1

Economic outlook

2

Competition risk

3

Political risk

4

Regulatory risk

Our business may be affected by uncertainties associated with changing economic 
conditions, particularly in the current environment of global economic instability, including 
oil prices, financial markets volatility, as well as substantial currency exchange fluctuations. 
Therefore, we may face reduced customer demand as the income and purchasing power 
of our customers decreases under the impact of weaker macroeconomic environment, 
exacerbated by declining oil prices and sustained rouble volatility.

The retail sector in Russia is highly competitive. We face strong competition from other 
retailers (Russian and international), some of which are larger and have greater resources. 
Retail chains compete mainly over store locations, product ranges, price, service, and store 
conditions. Some competitors might be more effective and faster in capturing certain 
market opportunities, which in turn may negatively impact our market share and our ability 
to achieve our performance and expansion targets.

Political developments may adversely affect the macroeconomic environment and the market 
in which our Company operates. The current geopolitical situation and global economics 
turbulence may affect companies across all the sectors of the Russian economy, including 
our business.

Our operations are subject to various government regulations and industry specific 
legislation with respect to quality, packaging, health and safety, labelling, distribution 
and other standards. Some regulations are still being developed in Russia. Current 
and future government regulations or changes thereto may require us to change the way 
we run our operations and could result in cost increases. Failure to comply with regulations 
can also lead to reputational damage.

5

6

Changing customer 
expectations

We strive to provide our customers with a wide range of goods and services at competitive 
prices. However, we recognise that our customers’ shopping habits and expectations 
are influenced by the economic environment and will change over time.

Employee 
recruitment 
and retention

Competition for highly qualified management and store personnel remains intense in Russia. 
To meet our expansion plans, we need highly skilled employees. Our future success depends 
in part on our continued ability to hire and retain new employees. We understand that 
any inability to attract and retain highly qualified employees and key personnel in the future 
could have a material adverse effect on our business.

7

Supply chain risk 

8

IT platform 
development

Our financial performance depends in part on reliable and effective supply chain 
management. We rely on third parties to supply us with merchandise and services. The third 
parties that supply us with merchandise and services also have other customers and may not 
have sufficient capacity to meet all of their customers’ needs, including ours, during periods 
of excess demand. Shortages and delays could materially harm our business. Unanticipated 
increases in prices could also adversely affect our performance. Furthermore, we may 
be exposed to the risk of delays and interruptions to our supply chain because of natural 
disasters, in case we are unable to identify alternative sources of supply in a timely manner.

Execution of our strategic targets requires adaptation of current IT infrastructure 
to the changing business needs. As the business grows, the complexity of processes 
supporting it and the diversity of tasks around such growth are increasing. Delayed 
or inappropriate decisions on the development of the infrastructure can lead to failures 
in meeting Group goals and impede attainment of longer-term goals.

9

IT security threats We are observing an increase in IT security threats and higher levels of professionalism 

in computer crime. Our systems and solutions, as well as those of our counterparties remain 
potentially vulnerable to attacks. Depending on their nature and scope, such attacks could 
potentially lead to the leakage of confidential information, improper use of our systems, 
manipulation and destruction of data, sales downtimes and supply shortages, which 
in turn could adversely affect our reputation, competitiveness, and business, financial 
and operational performance.

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10

Risk

Definition & potential impact

Providing 
sufficient level 
of financing

Recent changes in the macroeconomic situation might result in a liquidity squeeze 
and tightening of lending policies by Russian banks. Given the expansion programme 
in the coming periods, issues with availability of external financing or significant changes 
in its cost can negatively impact our Group’s ability to execute its expansion programme.

11

Tax regulations

The Russian tax law has complex tax rules, which may be interpreted in different ways and tax 
rules are subject to frequent changes. Examinations by tax authorities and changes in tax 
regulations could adversely affect our business, and financial and operational performance.
Changes in the tax law could result in higher tax expense and payments. Furthermore, 
legislative changes could materially impact tax receivables and liabilities as well as deferred 
tax assets and deferred tax liabilities.

12

13

14

Changes in working 
capital

Inability to control and manage elements of the working capital can result in negative 
changes for the operating cash flow and lead to liquidity gaps and excessive reliance 
on external financing.

Risk 
of misstatements 
in financial 
statements

Risks of currency 
and interest rates 
volatility

We face exposure to risks relating to failures in proper financial reporting 
and the classification of accounting entries, and risks of making inaccurate accounting 
estimates.

We are exposed to fluctuations in exchange rates because of loans received 
in USD and contractual obligations in USD and EUR. Although measures are taken to minimise 
this risk, there can be no assurance that exchange rate and interest rate fluctuations will not 
negatively influence our results.

INTERNAL CONTROL AND RISK 
MANAGEMENT SYSTEM  

With respect to internal control over financial 
reporting, our financial procedures include a range 
of system, transactional and management 
oversight controls. Regarding the internal controls 
in the area of accounting and financial reporting, 
the following should be noted.

• Staff involved in the Company’s accounting 

and financial reporting are appropriately 
qualified and kept up-to-date with relevant 
changes in the International Financial Reporting 
Standards (IFRS). Additionally, specific training 
and a written guidance on particular matters 
are provided where needed. The written 
guidance, regularly updated for business 
developments and regulatory changes, 
is available to all relevant staff members 
and provides a summary of the Company’s 
accounting and financial reporting policies 
and procedures.

• Controls have been established 

in the processing of accounting transactions 
to ensure appropriate authorisations 
for transactions, the effective segregation 
of duties, and the complete and accurate 
recording of financial information.

• Completeness and timely recording of financial 

information are ensured through regular 

reviews, monitoring of specific key performance 
indicators, validation procedures by functional 
leaders and as an additional check, the process 
of internal and external audit.

• The Company relies on a comprehensive system 

of financial information and oversight. Strategic 
plans, business plans, budgets and the interim 
and full-year consolidated accounts 
of the Company are drawn up and brought 
to the Board of Directors for approval. 
The Board also approves all significant 
investments. The Board receives monthly 
financial reports setting out the Company’s 
financial performance in comparison 
to the approved budget and prior year figures.

• Any weaknesses in the system of internal 

controls identified by either internal or external 
auditors are promptly and fully addressed.

• The external auditors perform a limited review 

of the Company’s half-year consolidated 
financial statements and a full audit 
of the annual consolidated financial statements.

In accordance with the IFRS requirements, 
we disclose detailed information on the market, 
credit and foreign exchange risks to which 
it is exposed, as well as strategy for managing 
the risks.

100—101

Information 
for Shareholders 
and Investors

SHARE CAPITAL  

O’KEY Group S.A. share capital 
amounts to EUR 2,690,740, divided 
into 269,074,000 ordinary shares of a nominal 
value of EUR 0.01 each. As of the date of this 
report, the Company’s share capital has remained 
unchanged since 30 November 2010.

All shares issued by the Company have 
equal rights as provided for by the law 

of 10 August 2015 on commercial companies, 
as amended (the “Company Law”) and as set forth 
in the Articles, save for the special rights granted 
to the Caraden Shareholder.

The Company does not hold any of its own 
shares and has not acquired them during 
the 2022 financial year.

SIGNIFICANT SHAREHOLDINGS  

As of 31 December 2022, the two major indirect 
shareholders of the Group are its founders:

• Mr. Dmitrii Troitskii (who indirectly owns 

approximately 34.54% of the outstanding 
share capital of O’KEY Group S.A.); and

• Mr. Boris Volchek (who indirectly owns 

approximately 34.14% of the outstanding 
share capital of O’KEY Group S.A.).

Share Capital Structure 
as of 31 December 2022, 
Direct Holdings

16.75%

49.11%

34.14%

NISEMAX Co Limited

GSU Limited

Free-float and other holders

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GLOBAL DEPOSITARY RECEIPTS (GDRs)  

Global Depositary Receipts are issued in respect 
of ordinary shares at a ratio of one ordinary share 
per one GDR. The GDRs are listed on the London 
Stock Exchange. In December 2020, the GDRs also 
were listed and started trading on the Moscow 
Exchange. In March 2022, the London Stock 
Exchange temporary suspended admission 
to trading for a number of issuers, including 
the GDRs of O’KEY Group S.A.

The Company’s depositary bank is The Bank of New 
York Mellon.

As of 31 December 2022, GDRs represented 
50.22% of O’KEY Group S.A. share capital.

No other securities have been issued 
by the Company.

STOCK EXCHANGE  

As of 31 December 2022, O’KEY Group S.A. 
GDRs were listed on both the London Stock 
Exchange and the Moscow Exchange and traded 
on the Moscow Exchange. 

After the reporting date, the Group’s GDRs have 
been admitted to the quotation list in the main 

market segment on the Astana International 
Exchange and started to trade under the ticker 
“OKEY” in March 2023. The Group intends to 
keep both its primary listing on the London Stock 
Exchange and its secondary listing on the Moscow 
Exchange. O’KEY Group does not plan to issue new 
shares in connection with its AIX listing.

Trading Floor of O’KEY Group S.A. GDRs

Trading floor

London Stock Exchange

Moscow Exchange

Astana International Exchange

Ticker code

OKEY

OKEY

OKEY

O’KEY Group S.A. Securities Identification Numbers

CUSIP1

Regulation S GDRs

Regulation S GDRs

Rule 144A GDRs

ISIN2

Regulation S GDRs

Regulation S GDRs

Rule 144A GDRs

Code

670866201

670866110

670866102

Code

US6708662019

US6708661102

US6708661029

1  CUSIP (Committee on Uniform Security Identification Procedures), an identification number given to the issue of shares 

for the purposes of facilitating clearing.
ISIN (International Securities Identification Number), an international identification number of the share.

2 

O’KEY Group S.A. GDR Price Performance 
and Trading Volumes on MOEX in 2022

10,000

8,000

6,000

4,000

2,000

0

50

40

30

20

10

0

03.01.2022 03.02.2022 03.03.2022 03.04.2022 03.05.2022 03.06.2022 03.07.2022 03.08.2022 03.09.2022 03.10.2022

03.11.2022

03.12.2022

Close price, RUB

Daily trading volume, k GDRs

Source: Moscow Exchange.

Note: Trades on MOEX were temporary suspended 
by the stock exchange for the period from 
February 28 till 30 March, 2022.

O’KEY Group S.A. GDRs Trading Information 
on Moscow Exchange

In 2022, the cumulative liquidity of O’KEY 
GDRs grew 5-fold on MOEX compared to 2021, 

despite a temporary suspension of trades 
on MOEX in March 2022.

Annual maximum price, RUB

Annual minimum price, RUB

Year-end price, RUB

Trading volume (mln units)

Source: MOEX, market transactions.

CREDIT RATINGS  

Credit rating

Outlook

Last rating date

2021

66.77

41.80

41.80

22.1

2022

44.98

17.20

24.37

110.9

Expert RA

ruA-

Stable

22 June 2022

In June 2022, Expert RA affirmed the Company’s 
credit rating of ‘ruA-’ with a stable outlook. 
The rating reflects the Group’s solid and stable 
operational and financial position in the market, 

low exposure to market risks, and high standards 
of corporate governance, risk management, 
strategic control and transparency.

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ANALYST COVERAGE  

As of the end of 2022, three equity research 
analysts from leading Russian banks followed 
the Company on a regular basis. O’KEY’s IR team 

monitors and communicates analyst consensus 
to the Company’s top management.

Company

Aton

Gazprombank

Sberbank CIB

Source: Company.

Analyst

Victor Dima

Marat Ibragimov

Phone number

+7 (495) 213-03-44

+7 (495) 980-41-87

Mikhail Krasnoperov

+7 (495) 933-98-38

DIVIDENDS  

Dividend Policy

To determine the recommended amount 
of dividends that will be payable, the Group’s 
Board of Directors abides by the Dividend 
Policy. The General Meeting of Shareholders, 
upon the recommendation of the Board 
of Directors, determines how the remainder 
of annual net profits of the Company should 
be disposed of, including through stock dividend, 
it being understood that the remaining net 

profits of the Company left after the payment 
of dividends shall be used for the business 
development of the Company and its subsidiaries 
and the development of the retail business 
of the Group in Russia. Interim dividends may 
be declared and paid (including through staggered 
payments) by the Board of Directors, subject 
to observing the terms and conditions provided 
by law either through a cash dividend or through 
an in kind dividend.

Management 
& Directors’ 
Responsibility 
Statement

We confirm to the best of our knowledge 
that the consolidated financial statements 
provide a true and fair view of the assets, 
liabilities, financial position, and profit or loss 
of O’KEY Group S.A. and the companies 
included in the consolidation as required 
by the International Financial Reporting 
Standards as adopted by the European Union, 
and that the consolidated management report 
provides a true and fair view of the development 

and performance of the business and the position 
of O’KEY Group S. A. and the companies 
included in the consolidation taken as a whole, 
and that the consolidated management 
report provides a true and fair view, and that 
the consolidated management report 
describes the principal risks and uncertainties 
which O’KEY Group S.A. and the companies 
included in the consolidation taken 
as a whole are exposed to.

Period

Record date

Amount of dividend per GDR  
(USD cents, gross)

Amount of accrued 
dividend (gross)

Luxembourg, 14 April 2023

Interim dividends 2011

Interim dividends 2012

Interim dividends 2013

Interim dividends 2014

Interim dividends 2014

Interim dividends 2015

Interim dividends 2016

Interim dividends 2017

Interim dividends 2018

Interim dividends 2019

Interim dividends 2020

12.09.2011

23.02.2012

15.02.2013

18.02.2014

17.10.2014

11.09.2015

08.07.2016

20.01.2017

25.01.2018

03.10.2019

04.11.2020

9.9481

10.254

18.953

22.670

7.433

8.920

8.548

9.167

12.367

0.05635

0.028275

USD 26,767,750.59

USD 27,590,847.96

USD 50,997,595.22

USD 60,999,075.80

USD 20,000,270.42

USD 24,001,400.80

USD 23,000,445.52

USD 24,666,013.58

USD 33,276,381.58

USD 15,162,319.90

USD 7,608,067.35

Interim dividends 2021

Not declared and distributed

Interim dividends 2022

01.08.2022

EUR 0.03159

EUR 8,500,047.66

Taxation

As a rule, the Company withholds 15% WHT 
from the dividend paid from Luxembourg 
for distribution to the holders of GDRs.

This information is provided for information 
purposes only. Potential and current investors 
should seek the advice of professional consultants 
on tax matters related to investments in the shares 
and GDRs of the Company.

Dmitry Korzhev
Member of the Board of Directors

Heigo Kera 
Chairman

Mykola Buinyckyi
Member of the Board of Directors

Konstantin Arabidis
CFO

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  serviceFinancial  
Statements

The Independent Auditors’ 
Report and the consolidated 
financial statements of O’KEY 
GROUP S.A. for the year ended 
31 December 2022.

Annual Report2022Independent 
Auditors’ Report

To the Shareholders of O’KEY GROUP S.A.

Report on the Audit of the consolidated  
Financial Statements

MOORE Audit S.A.
5, rue de Turi
L-3378 Livange
T +352 26 26 84 1
F +352 26 26 84 99
E mail@moore-audit.lu

Opinion

We have audited the consolidated financial 
statements of O’KEY GROUP S.A. (the “Company”) 
and its subsidiaries (the “Group”), which comprise 
the consolidated statement of financial position 
as at 31 December 2022, and the consolidated 
statement of comprehensive income, consolidated 
statement of changes in equity and consolidated 
statement of cash flows for the year then 
ended, and notes to the consolidated financial 
statements including a summary of significant 
accounting policies.

Basis for Opinion

In our opinion, the accompanying consolidated 
financial statements (pages 114 to 159) 
present fairly, in all material respects, 
the consolidated financial position of the Company 
as at 31 December 2022, and of its consolidated 
financial performance and its consolidated cash 
flows for the year then ended in accordance 
with International Financial Reporting Standards 
(IFRSs) as adopted by the European Union.

We conducted our audit in accordance 
with the Law of 23 July 2016 on the audit 
profession (“Law of 23 July 2016”) 
and with International Standards on Auditing 
(“ISAs”) as adopted for Luxembourg 
by the “Commission de Surveillance du Secteur 
Financier” (“CSSF”). Our responsibilities under 
the Law of 23 July 2016 and ISAs as adopted 
for Luxembourg by the CSSF are further described 
in the «Responsibilities of “Réviseur d’Entreprises 
Agréé” for the Audit of the Consolidated 
Financial Statements» section of our report. 

We are also independent of the Group 
in accordance with the International Ethics 
Standards Board for Accountants’ Code of Ethics 
for Professional Accountants (IESBA Code) 
as adopted for Luxembourg by the CSSF 
together with the ethical requirements that 
are relevant to our audit of the consolidated 
financial statements, and have fulfilled our other 
ethical responsibilities under those ethical 
requirements. We believe that the audit evidence 
we have obtained is sufficient and appropriate 
to provide a basis for our opinion.

Key Audit Matters

Key audit matters are those matters that, in our 
professional judgment, were of most significance 
in our audit of the consolidated financial 
statements of the current period. These matters 

were addressed in the context of the audit 
of the consolidated financial statements as a whole, 
and in forming our opinion thereon, and we do not 
provide a separate opinion on these matters.

Key audit matter

How our audit addressed the key audit matter

108—109

RECOGNITION OF BONUSES FROM SUPPLIERS

Refer to Notes 4, 20 and 33 to the consolidated 
financial statements of the Group.
The Group receives various types of bonuses 
from suppliers relating to purchase of goods 
for resale. The bonuses are provided 
in the form of volume discounts, slotting fees 
and other counter payments. Recognition 
of these bonuses leads to a significant 
reduction of the cost of goods sold 
and inventory value. While the major 
portion of the bonuses is recognized 
and settled within the year, a material 
amount of RUB2,031,406 thousand remains 
outstanding within trade and other receivables 
as at the reporting date.
Recognition of bonuses from suppliers that 
are not settled as at the reporting date was one 
of the matters of most significance in our audit 
because their impact on the Group’s cost 
of goods sold, inventory and trade and other 
receivable balances is material, the number 
of underlying contracts with suppliers 
is large and their terms can be complex. 
Further, calculation of the period-end accrual 
for certain supplier bonuses and allocation 
of bonuses to inventory cost requires making 
estimates and applying judgments.

Our audit procedures to address the key audit matter included 
the following:

•  Understanding, evaluation of design and testing of relevant control 

activities that the Group has established in relation to recognition 
of bonuses from suppliers.

by the Group for accounting for bonuses from suppliers.

•  Understanding and evaluation of the accounting policy applied 
•  Reading significant contracts with suppliers and understanding 
•  Performing a retrospective analysis of prior year bonuses receivable 

of the terms that entitle the Group to bonuses from suppliers.

against subsequent settlements to assess accuracy of the Group’s 
estimates in the current year.

•  Performing analytical procedures over the accuracy and existence 

of the bonuses recognized in the current year based on historical 
data.

•  Agreeing bonuses receivable as at the reporting date to external 

confirmations obtained from suppliers on a sample basis, 
or alternative procedures through tracing the amounts recognized 
against underlying agreements and other relevant documentation.

•  Performing analytical procedures to assess allocation of bonuses 
•  Confirming that the accounting policy for offsetting of bonuses 

to the goods that remain in stock at the reporting date.

receivable from suppliers against trade payables is in line with IFRS 
and that the factual offsetting is in line with the accounting policy.

•  Considering adequacy of disclosures of information about 

the bonuses from suppliers in the consolidated financial statements 
of the Group

NON-CURRENT ASSETS IMPAIRMENT ASSESSMENT

Refer to Notes 4, 14, 15 and 16 
to the consolidated financial statements 
of the Group.
As at 31 December 2022, the carrying value 
of the Group’s non-current assets for which 
IAS 36 requires an assessment of whether 
there is any indication of impairment exceeds 
55% of total assets. These non-current assets 
are primarily attributable to the Group’s 
stores in operation and groups of assets held 
for future stores construction.
As at the reporting date, the Group 
assessed whether there is any indication 
that the carrying value of the non-
current assets may not be recoverable 
or the impairment recognized in prior 
periods may not exist or may have decreased 
and tested for impairment or reversal 
of impairment those cash-generating 
units (CGUs) represented by individual 
stores and groups of assets held for future 
stores construction where such indications 
were noted.
As at 31 December 2022 the recoverable 
amount of the CGUs was determined based 
on value in use.
Based on the results of the impairment tests 
performed as at 31 December 2022 and during 
the year ended 31 December 2022, 
the impairment loss of RUB105 000 thousand 
were identified and recognized.
This is one of the key audit matters 
due to the magnitude of the carrying value 
of the non-current assets that require 
the assessment of any indication of impairment, 
judgement exercised by the Group 
in determining whether or not there is a specific 
indication of impairment and judgements 
applied in the calculation of the recoverable 
amount of these assets.
In addition, strong competition in the Russian 
retail market, political, economic tension, 
due to the Ukraine-Russian crisis underpin 
the uncertainty of accounting estimates 
and the risk of significant adjustments 
in future periods to the carrying value 
of the Group’s non-current assets recognized 
in the consolidated financial statements.

Our audit procedures to address the key audit matter included 
the following:

•  We obtained understanding and evaluated the design of the Group’s 
•  We also considered the Group’s approach to determination of CGUs 

relevant control activities around the impairment review.

and identification of indication that these CGUs represented 
by the Group’s stores or groups of assets held for future stores 
construction may be impaired or impairment recognised in prior 
periods may not exist or may have decreased.

•  For those significant CGUs where indication of impairment 

was identified or where there was an indication that an impairment 
loss recognized in prior periods may no longer exist or may have 
decreased, we assessed whether the value in use approach applied 
by the Group to determine recoverable amount in each particular 
case is appropriate in the circumstances. We further obtained 
and analyzed underlying calculations prepared by the Group 
for the impairment tests.

Our audit procedures were carried out with the involvement of internal 
valuation experts and included:

•  Reviewing the adequacy and consistency of methods applied 

to measurement of value in use, and the calculations’ mathematical 
accuracy.

•  Evaluating the reasonableness of the Group’s key assumptions 

and forecasts in the prior period, in order to assess the accuracy 
of the Group’s forecasts for future periods.

•  Verifying the appropriateness of budgets of the CGUs for projected 

periods used in the measurement of value in use through inquiries 
of the Group, corroborating the Group’s explanations, examining 
supporting documentation and comparing inputs against available 
external industry data.

•  Analyzing and assessing in detail the key assumptions that 

significantly affect future cash flows of the CGUs and the discount 
rate applied by the Group to measure the recoverable amount, 
by comparing it to the weighted-average cost of capital 
determined for the Group with due regard to its inherent risks, 
as well as considering whether the Ukraine-Russian crisis had 
an impact on these key assumptions by analyzing the Group’s 
performance and the Russian retail industry dynamics in the current 
year.

•  Re-performing sensitivity analysis of the results of the Group’s 

assessment to reasonably possible changes to key assumptions.

We have tested the presentation and disclosure of information about 
the impairment test as carried out by the Group in the consolidated 
financial statements for its consistency with requirements of IAS 
36 and its adequacy in the context of the consolidated financial 
statements as a whole.

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How our audit addressed the key audit matter

RECOVERABILITY OF DEFERRED TAX ASSETS RECOGNIZED FOR THE CARRYFORWARD OF UNUSED TAX LOSSES

Refer to Notes 4, 12 and 33 to the consolidated 
financial statements of the Group.
As at 31 December 2022, the carrying 
value of the Group’s deferred tax assets 
amounts to RUB5,245,595 thousand, 
including RUB3,414,362 thousand arising 
on the accumulated tax losses carried forward 
by LLC Fresh Market that develops the Group’s 
chain of discounter stores under the DA! brand 
starting from 2015.
A deferred tax asset shall be recognized 
for the carryforward of unused tax losses 
to the extent that it is probable that future 
taxable profit will be available against which 
the unused tax losses can be utilized.
The Group performed the assessment 
of and concluded on the recoverability 
of the deferred tax assets. This analysis 
was based on the long-term financial 
projections for LLC Fresh Market, which 
includes estimates of its future profits.
This area was significant to our audit because 
of the history of tax losses generated 
by LLC Fresh Market, the complexity 
and subjectivity of the recoverability 
assessment and long-term budgeting 
process, which is based on assumptions 
that are inherently uncertain and affected 
by the expected pace of new openings 
of the discounters. In addition, we considered 
the overall impact of the Ukraine crisis 
on the Russian economy that increases 
the degree of uncertainty of these 
assumptions.

The audit procedures we have performed to address the key audit 
matter consisted of the following:

•  Understanding and evaluation of design of relevant control activities 

that the Group has in place in relation to recognition of current 
and deferred income taxes and long-term budget preparation.

•  Comparing the Group’s forecasts in the long-term budget 

prepared in prior year to actual performance to assess adequacy 
of the Group’s estimates in the current year.

•  Assessing accuracy of the deferred tax calculations.
•  Considering whether there are any limitations to the amount 

and timing of utilization of the unused tax loss as established 
by the Russian tax legislation.

•  Obtaining the long-term budget prepared by the Group 

for LLC Fresh Market and challenging the expected future profits 
and assumptions regarding future earnings as reflected therein, 
including by comparing to actual results to date and industry trends.

•  Considering to what extent the Ukrainian-Russian crisis 

impacted the performance of LLC Fresh Market in the current 
year by analyzing its revenue and consumer behavior, expenses 
and the pace of new stores openings, as well as its impact 
on the ability of the discounters segment to adhere to the long-term 
budget.

•  Analyzing the treatment of differences between accounting and tax 
•  Considering adequacy of disclosures on the deferred tax positions 

books in the planning of future taxable profit.

and assumptions used in assessing recoverability of the deferred 
tax assets from tax losses carry forward in the consolidated financial 
statements.

Other Matter

The consolidated financial statements 
as of 31.12.2021 have been audited by another 
réviseur d’entreprises agréé which has issued 
an unmodified opinion as at.11.04.2022.

Other information

The Board of directors is responsible for the other 
information. The other information comprises 
the information stated in the annual report 
including the directors’ report but does not 
include the consolidated financial statements 
and our report of “Réviseur d’Entreprises Agréé” 
thereon.

Our opinion on the consolidated financial 
statements does not cover the other information 
and we do not express any form of assurance 
conclusion thereon.

In connection with our audit of the consolidated 
financial statements, our responsibility is to read 
the other information and, in doing so, consider 
whether the other information is materially 
inconsistent with the consolidated financial 
statements or our knowledge obtained in the audit 
or otherwise appears to be materially misstated. 
If, based on the work we have performed, 
we conclude that there is a material misstatement 
of this other information, we are required to report 
this fact. We have nothing to report in this regard.

110—111

Responsibilities of the Board of Directors and Those Charged 
with Governance for the consolidated Financial Statements

The Board of Directors is responsible 
for the preparation and fair presentation 
of the consolidated financial statements 
in accordance with IFRSs as adopted 
by the European Union, and for such internal control 
as the Board of Directors determines is necessary 
to enable the preparation of consolidated 
financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the consolidated financial statements, 
the Board of Directors is responsible for assessing 

the Group’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going 
concern and using the going concern basis 
of accounting unless the Board of Directors 
either intends to liquidate the Group or to cease 
operations, or has no realistic alternative but 
to do so.

Those charged with governance are responsible 
for overseeing the Group’s financial reporting 
process

Responsibilities of the “Réviseur d’Entreprises Agréé” 
for the Audit of the consolidated Financial Statements

The objectives of our audit are to obtain 
reasonable assurance about whether 
the consolidated financial statements as a whole 
are free from material misstatement, whether 
due to fraud or error, and to issue a report 
of “Réviseur d’Entreprises Agréé” that includes 
our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that 
an audit conducted in accordance with the Law 
of 23 July 2016 and with ISAs as adopted 
for Luxembourg by the CSSF will always 
detect a material misstatement when it exists. 
Misstatements can arise from fraud or error 
and are considered material if, individually 
or in the aggregate, they could reasonably 
be expected to influence the economic decisions 
of users taken on the basis of these consolidated 
financial statements.

As part of an audit in accordance with the Law 
of 23 July 2016 and with ISAs as adopted 
for Luxembourg by the CSSF, we exercise 
professional judgment and maintain professional 
skepticism throughout the audit. We also:

• Identify and assess the risks of material 

misstatement of the consolidated financial 
statements, whether due to fraud or error, 
design and perform audit procedures 
responsive to those risks, and obtain audit 
evidence that is sufficient and appropriate 
to provide a basis for our opinion. The risk 
of not detecting a material misstatement 
resulting from fraud is higher than for one 

resulting from error, as fraud may involve 
collusion, forgery, intentional omissions, 
misrepresentations, or the override of internal 
control.

• Obtain an understanding of internal control 

relevant to the audit in order to design 
audit procedures that are appropriate 
in the circumstances, but not for the purpose 
of expressing an opinion on the effectiveness 
of the Group’s internal control.

• Evaluate the appropriateness of accounting 

policies used and the reasonableness 
of accounting estimates and related disclosures 
made by the Board of Directors.

• Conclude on the appropriateness of Board 

of Directors’ use of the going concern basis 
of accounting and, based on the audit evidence 
obtained, whether a material uncertainty 
exists related to events or conditions 
that may cast significant doubt on the Group’s 
ability to continue as a going concern. If 
we conclude that a material uncertainty exists, 
we are required to draw attention in our 
report of “Réviseur d’Entreprises Agréé” 
to the related disclosures in the consolidated 
financial statements or, if such disclosures 
are inadequate, to modify our opinion. Our 
conclusions are based on the audit evidence 
obtained up to the date of our report 
of “Réviseur d’Entreprises Agréé”. However, 
future events or conditions may cause 
the Group to cease to continue as a going 
concern.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service• Evaluate the overall presentation, structure 

and content of the consolidated financial 
statements, including the disclosures, 
and whether the consolidated financial 
statements represent the underlying 
transactions and events in a manner that 
achieves fair presentation.

• Obtain sufficient appropriate audit 

evidence regarding the financial information 
of the entities and business activities 
within the Group to express an opinion 
on the consolidated financial statements. 
We are responsible for the direction, 
supervision and performance of the Group 
audit. We remain solely responsible for our 
audit opinion.

We communicate with those charged 
with governance regarding, among other matters, 
the planned scope and timing of the audit 
and significant audit findings, including 
any significant deficiencies in internal control 
that we identify during our audit.

We also provide those charged with governance 
with a statement that we have complied 
with relevant ethical requirements regarding 
independence, and to communicate with them 
all relationships and other matters that may 
reasonably be thought to bear on our 
independence, and where applicable, actions taken 
to eliminate threats or safeguards applied.

From the matters communicated with those 
charged with governance, we determine those 
matters that were of most significance in the audit 
of the consolidated financial statements 
of the current period and are therefore the key 
audit matters. We describe these matters in our 
report unless law or regulation precludes public 
disclosure about the matter or when, in extremely 
rare circumstances, we determine that a matter 
should not be communicated in our report because 
the adverse consequences of doing so would 
reasonably be expected to outweigh the public 
interest benefits of such commucation.

Consolidated 
Financial 
Statements 

for the Year Ended 31 December 2022

CONTENTS  

Consolidated Financial Statements 
Consolidated Statement of Financial Position 
Consolidated Statement of Profit or Loss and Other Comprehensive Income 
Consolidated Statement of Changes in Equity 
Consolidated Statement of Cash Flows 

Notes to the Consolidated Financial Statements

Report on Other Legal and Regulatory Requirements

The directors’ report (pages 20 to 104) is consistent 
with the consolidated financial statements and has 
been prepared in accordance with applicable legal 
requirements.

MOORE Audit S.A. 

Raphael Loschetter
Réviseur d’Entreprises Agréé

Livange, 14 April 2023

Intangible assets 

Income tax 
Investment property 

1.  Background 
2.  Basis of preparation 
3.  Functional and presentation currency 
4.  Use of estimates and judgments 
5.  New or revised standards and interpretations adopted by the Group 
6.  Segment information 
7. 
Principal subsidiaries 
8.  General, selling and administrative expenses 
9.  Other operating income and expenses, net 
10.  Finance income and finance costs 
11.  Foreign exchange gain 
12. 
13. 
14.  Property, plant and equipment and construction in progress 
15.  Right-of-use assets 
16. 
17.  Prepayments 
18.  Other non-current assets 
19. 
20.  Trade and other receivables 
21.  Cash and cash equivalents 
22.  Equity 
23.  Earnings per share 
24.  Loans and borrowings 
25.  Lease liabilities 
26.  Trade and other payables 
27.  Reconciliation of movements of liabilities to cash flows arising from financing activities 
28.  Financial risk management 
29.  Capital commitments 
30.  Contingencies 
31.  Related party transactions 
32.  Fair value disclosures 
33.  Significant accounting policies 
34.  Events subsequent to the reporting date 

Inventories 

112—113

114
115
116
117
118

118
119
120
120
122
122
124
124
125
125
125
126
128
129
132
133
133
134
134
134
135
135
135
136
137
138
138
140
145
146
146
148
148
159

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114—115

CONSOLIDATED STATEMENT OF PROFIT 
OR LOSS AND OTHER COMPREHENSIVE INCOME 
FOR THE YEAR ENDED 31 DECEMBER 2022  

’000 RUB

Revenue

Cost of goods sold

Gross profit

General, selling and administrative expenses

Other operating income and expenses, net

Operating profit

Finance income

Finance costs

Foreign exchange gain

Profit before income tax

Income tax (expense)

Profit for the year

OTHER COMPREHENSIVE (LOSS)/INCOME

Items that will never be reclassified to profit or loss:

Note

2022

2021

6

8

9

10

10

11

12

202,170,726

187,097,352

(155,362,939)

(144,978,269)

46,807,787

(40,389,935)

(666,903)

5,750,949

438,380

(6,080,150)

312,806

421,985

(180,455)

241,530

42,119,083

(35,718,427)

(1,409,812)

4,990,844

68,430

(4,866,815)

205,888

398,347

(190,518)

207,829

Exchange differences on translation to presentation currency

(320,252)

13,305

Items that are or may be reclassified subsequently to profit 
or loss:

Derecognition of hedge/change in fair value of hedge

Other comprehensive income

Other comprehensive (loss)/income for the year, net 
of income tax

Total comprehensive income for the year

EARNINGS PER SHARE

-

-

170,999

(149,253)

92,277

193,820

(38,764)

-

168,361

376,190

Basic and diluted earnings per share (in RUB per share)

23

0.9

0.8

The consolidated statement of cash flows is to be read in conjunction with the notes to, and forming part of, 
the consolidated financial statements set out on pages 7 to 65

Note

31 December 2022

31 December 2021

Income tax on items within other comprehensive income

12

CONSOLIDATED STATEMENT OF FINANCIAL 
POSITION AS AT 31 DECEMBER 2022  

’000 RUB

ASSETS

Non-current assets

Investment property

Property, plant and equipment

Construction in progress

Right-of-use assets

Intangible assets

Deferred tax assets

Other non-current assets

Total non-current assets

Current assets

Inventories

Trade and other receivables

Prepaid income tax

Prepayments

Cash and cash equivalents

Non-current assets held for sale

Total current assets

Total assets

’000 RUB

EQUITY AND LIABILITIES

EQUITY

Share capital

Legal reserve

Additional paid-in capital

Retained earnings

Translation reserve

Total equity

NON-CURRENT LIABILITIES

Loans and borrowings

Lease liabilities

Deferred tax liabilities

Total non-current liabilities

CURRENT LIABILITIES

Loans and borrowings

Interest accrued on loans and borrowings

Lease liabilities

Trade and other payables

Current income tax payable

Total current liabilities

Total liabilities

Total equity and liabilities

Note

31 December 2022

31 December 2021

13

14

14

15

16

12

18

19

20

17

21

13

1,474,333

42,609,851

1,326,017

19,216,816

1,205,515

5,245,595

1,801,139

72,879,266

23,916,987

2,930,220

59,282

1,177,461

11,779,334

305,000

40,168,284

113,047,550

1,947,218

41,617,139

1,772,089

20,190,899

1,330,376

4,895,412

959,428

72,712,561

19,877,175

3,590,570

59,055

1,159,164

9,447,998

-

34,133,962

106,846,523

22

24

25

12

24

24

25

26

119,440

10,597

8,555,657

3,325,409

1,454,205

13,465,308

35,525,212

16,924,142

532,644

52,981,998

9,960,796

215,737

5,620,662

30,636,945

166,104

46,600,244

99,582,242

113,047,550

119,440

10,597

8,555,657

3,393,474

1,774,457

13,853,625

31,644,919

19,077,160

514,428

51,236,507

6,171,694

149,445

4,985,877

29,954,756

494,619

41,756,391

92,992,898

106,846,523

The consolidated statement of cash flows is to be read in conjunction with the notes to, and forming part of, 
the consolidated financial statements set out on pages 7 to 65

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CONSOLIDATED STATEMENT OF CASH FLOWS 
FOR THE YEAR ENDED 31 DECEMBER 2022  

’000 RUB

Note

2022

2021

CASH FLOWS FROM OPERATING ACTIVITIES

Cash receipts from customers

Other cash receipts

Interest received

Cash paid to suppliers and employees

Taxes other than on income

Other cash payments

VAT paid

Income tax paid

Net cash from operating activities

CASH FLOWS FROM INVESTING ACTIVITIES

Purchase of property, plant and equipment 
(excluding VAT)

Purchase of intangible assets (excluding VAT)

Proceeds from sale of subsidiaries

Proceeds from sale of investment property 
(excluding VAT)

Proceeds from sale of property, plant and equipment 
(excluding VAT)

231,986,614

215,729,790

663,715

442,130

728,693

63,156

(215,153,159)

(197,644,782)

(763,441)

(51,033)

(3,509,800)

(657,281)

12,957,745

(637,466)

(50,286)

(3,976,782)

(398,860)

13,813,463

(6,290,524)

(4,909,241)

(331,473)

-

148,966

(561,541)

180,000

1,135,430

5,438

228,414

Net cash used in investing activities

(6,467,593)

(3,926,938)

CASH FLOWS FROM FINANCING ACTIVITIES

Proceeds from loans and borrowings

Repayment of loans and borrowings

Interest paid on loans and borrowings

Repayment of principal amount of lease liabilities

Interest paid on lease liabilities

Dividends paid

Other financial payments and proceeds

Net cash used in financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at the beginning of the year

Effect of exchange rate fluctuations on cash and cash 
equivalents

Cash and cash equivalents at the end of the year

17,772,121

(9,958,485)

(3,966,907)

(5,094,982)

(2,075,250)

(480,594)

(80,560)

13,133,144

(11,550,024)

(2,930,762)

(4,660,511)

(1,917,591)

-

(211,319)

(3,884,657)

(8,137,063)

2,605,495

9,447,998

(274,159)

1,749,462

7,713,568

(15,032)

11,779,334

9,447,998

22

21

21

The consolidated statement of cash flows is to be read in conjunction with the notes to, and forming part of, 
the consolidated financial statements set out on pages 7 to 65

CONSOLIDATED STATEMENT OF CHANGES 
IN EQUITY FOR THE YEAR ENDED 
31 DECEMBER 2022  

’000 RUB

Share 
capital

Legal 
reserve

Additional 
paid-in capital

Hedging 
reserve

Retained 
earnings

Translation 
reserve

Total equity

Balance at 1 January 2021

119,440

10,597

8,555,657

(155,056)

3,185,645

1,761,152

13,477,435

COMPREHENSIVE 
INCOME FOR THE YEAR

Profit for the year

OTHER COMPREHENSIVE 
INCOME

Foreign currency 
translation differences

Derecognition of hedge

Income tax on items within 
other comprehensive 
income

Total other comprehensive 
income

Total comprehensive 
income for the year

Balance 
at 31 December 2021

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

193,820

(38,764)

155,056

207,829

-

207,829

-

-

-

-

13,305

13,305

-

-

193,820

(38,764)

13,305

168,361

155,056

207,829

13,305

376,190

119,440

10,597

8,555,657

-

3,393,474

1,774,457

13,853,625

’000 RUB

Note

Share 
capital

Legal 
reserve

Additional 
paid-in capital

Hedging 
reserve

Retained 
earnings

Translation 
reserve

Total equity

Balance at 1 January 2022

119,440

10,597

8,555,657

-

3,393,474

1,774,457

13,853,625

COMPREHENSIVE 
INCOME AND (LOSS) 
FOR THE YEAR

Profit for the year

OTHER COMPREHENSIVE 
INCOME AND (LOSS)

Foreign currency 
translation differences

Other comprehensive 
income

Total other 
comprehensive income 
and (loss)

Total comprehensive 
income for the year

TRANSACTIONS 
WITH OWNERS 
RECORDED DIRECTLY 
IN EQUITY

Dividends declared

22

Total transactions 
with owners recorded 
directly in equity

Balance 
at 31 December 2022

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

241,530

-

241,530

-

(320,252)

(320,252)

170,999

-

170,999

170,999

(320,252)

(149,253)

412,529

(320,252)

92,277

(480,594)

(480,594)

-

-

(480,594)

(480,594)

119,440

10,597

8,555,657

- 3,325,409

1,454,205

13,465,308

The consolidated statement of cash flows is to be read in conjunction with the notes to, and forming part of, 
the consolidated financial statements set out on pages 7 to 65

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  serviceNOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED 
31 DECEMBER 2022  

1 Background

(a) The Group and its operations

These consolidated financial statements 
for the year ended 31 December 2022 have been 
prepared for O’KEY GROUP S.A. (the “Company”) 
and its subsidiaries (together referred 
to as the “Group”).

The Company was incorporated and is domiciled 
in Luxembourg. The Company is a public limited 
company (société anonyme) and was set up 
in accordance with Luxembourg regulations. 
The main part of the Group is located 
and conducts its business in the Russian 
Federation.

The Company does not have an immediate parent 
or an ultimate controlling party.

As at 31 December 2022 and 2021, the Company’s 
major indirect shareholders are Mr. Troitskii, 
Mr. Volchek.

As at 31 December 2022 global depository receipts 
(”GDRs”) represented 50.22% of the Company’s 
shares, 38.172% of the Company’s shares 
in the form of GDRs were listed on the London 
Stock Exchange (as at 31 December 2021 GDRs 
represented 41.89% of the Company’s shares, 
38.172% of the Company’s shares were admitted 
to trading on the London Stock Exchange 
in the form of GDRs). On 15 February 2022, 
some ordinary shares were converted 
into GDRs and as a result, GDRs share reached 
50.22% in the Company’s shares, 38.172% 
of the Company’s shares were admitted to trading 
on the London Stock Exchange in the form 
of GDRs. In March 2022, the London Stock 
Exchange temporally suspended the admission 
to trading of the Group’s GDRs, which has not 
been resumed as of the date of these consolidated 
financial statements. Starting 14 December 2020, 
the Company’s GDRs are also traded on Moscow 
Exchange. As of the date of these consolidated 
financial statements the Group’s GDRs and bonds 
remain admitted to trading on Moscow Exchange.

The Company’s registered office is 25C Boulevard 
Royal, L-2449 Luxembourg.

The Group’s principal business activity is operation 
of retail chains in Russia under the brand names 
“O’KEY” (hypermarkets) and “Da!” (discounter 
stores). At 31 December 2022, the Group 

operated 273 stores including 194 discounter 
stores (31 December 2021: 230 stores including 
152 discounter stores) in major Russian cities, 
including but not limited to Moscow and towns 
in Moscow region, St. Petersburg, Murmansk, 
Nizhniy Novgorod, Rostov-on-Don, Krasnodar, 
Lipetsk, Ekaterinburg, Novosibirsk, Krasnoyarsk, 
Ufa, Astrakhan and Surgut.

(b) Business environment

The Group’s operations are primarily located 
in the Russian Federation which displays 
characteristics of an emerging market. 
Its economy is particularly sensitive to oil and gas 
prices. The legal, tax and regulatory frameworks 
continue to develop and are subject to varying 
interpretations and frequent changes which 
together with other legal and fiscal impediments 
contribute to the challenges faced by entities 
operating in the Russian Federation. The Russian 
economy continued to be negatively impacted 
by ongoing political tension in the region 
and international sanctions against certain Russian 
companies and individuals.

In 2022 ongoing political tension in the region 
escalated as a result of further developments 
of the situation with Ukraine which have negatively 
impacted commodity and financial markets, 
and increased volatility, particularly with regard 
to foreign exchange rates. Since February 2022, 
several packages of sanctions have been 
imposed by USA, UK, and EU countries against 
several Russian sectors of economy, enterprises 
and individuals. Additionally, a number 
of multinational brands and foreign companies 
had to suspend their operations in Russia and/
or with Russian counterparties. However, no 
sanctions have been imposed against the Company, 
nor any of its subsidiaries, nor its major indirect 
shareholders.

The Bank of Russia key rate also was volatile during 
the reporting period. As a part of comprehensive 
measures to ensure the stability of credit 
institutions, the Bank of Russia raised the key 
rate to 20% p.a. in February 2022. Nevertheless, 
as the macroeconomic environment started 
to stabilise, the Bank of Russia has been gradually 
lowering the key rate. In December 2022, the key 
rate was lowered further to 7.5% p.a. compared 
to 8.5% in December 2021.

118—119

In March and April 2022, the Group temporarily 
kept its promotional activity in the hypermarkets 
limited on the back of the current economic 
environment. The Group also temporarily 
increased stock purchase volumes to secure 
sufficient stock levels, ensure full on-shelf 
availability of essential goods and goods under 
the brands which availability in the Russian market 
was not guaranteed. After March 2022, the Group 
revised its portfolio of suppliers and made 
necessary adjustments to its supply chain 
and logistics in order to secure the uninterrupted 
supply of products on offer. Moreover, the Group 
has historically been focused on domestic supply 
with around 80% of assortment sourced locally. 
Moreover, the grocery retail is one of the most 
sustainable sectors of the economy and will always 
be in demand by customers.

Despite the volatility on the capital market, 
the Group’s financial position and ability to attract 
financing remained solid in the reporting period 
as the grocery retail sector remains highly resilient 
and demanded by consumers. In June 2022, Expert 
RA credit rating agency affirmed the credit rating 
of O’Key LLC, the main operating subsidiary 
of the Company, at “ruA-”, outlook Stable. 
The rating reflects the Group’s solid and stable 
operational and financial position in the market, 
low exposure to market risks, and high standards 
of corporate governance, risk management, 
strategic control and transparency. According 

to Expert RA, the qualitative assessment 
of the Group’s liquidity is high, which is attributable 
to low leverage and diversified financing structure.

It is not possible to determine how long 
the increased volatility in the financial market will 
last or at what level it will eventually level out. 
It is not possible for the management to predict 
with any degree of certainty an impact of this 
uncertainty on the Group’s operations. Whilst 
these uncertainties may affect the future dividend 
income of the shareholders in the medium term, 
they do not affect the Group’s ability to continue 
its operations in the foreseeable future.

COVID-19. In the reporting period, the Group 
continued to undertake necessary measures 
to maintain safe and smooth operations 
of its stores and supply chain during the continuing 
COVID-19 pandemic. While the business conditions 
in the context of the pandemic were stable and no 
significant governmental restrictions were in place, 
there is still a significant uncertainty regarding 
future developments of the COVID-19 situation, 
in particular, its duration and the risk that 
the Russian authorities would impose additional 
restrictions in subsequent periods, including 
due to emerging new variants of the virus. 
As such, the future effects of the current situation 
are difficult to predict and management’s 
current expectations and estimates could differ 
from actual results.

2 Basis of preparation

(a) Statement of compliance

These consolidated financial statements have 
been prepared in accordance with International 
Financial Reporting Standards (“IFRSs”) as adopted 
by the European Union under the historical cost 
convention, as modified by the initial recognition 
of financial instruments based on fair value, 
and by the revaluation of investment properties 
and financial instruments at fair value.

These consolidated financial statements 
were authorised for issue by the Board 
of Directors on 14 April 2023.

Any changes to these consolidated financial 
statements after issue require approval 
of the Board of Directors.

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The functional currency of each of the Group’s 
consolidated entities is the currency 
of the primary economic environment in which 
the entity operates. The functional currency 
of the Company and the Group’s subsidiaries 
outside of the Russian Federation is the US 
Dollar (“USD”) and the functional currency 
of the Group’s Russian subsidiaries is the Russian 
Rouble (“RUB”). The consolidated financial 
statements are presented in RUB, which 
is the Group’s presentation currency. All financial 
information presented in RUB has been rounded 
to the nearest thousand, except when otherwise 
indicated.

The results and financial position of the Group 
entities, which functional currencies are different 

from RUB, are translated into the presentation 
currency as follows:

• assets and liabilities for each statement 

of financial position presented are translated 
at the closing rate at the end of the respective 
reporting period;

of transaction;

• income and expenses are translated at the date 
• components of equity are translated 
• all resulting exchange differences 

at the historic rate; and

are recognised in other comprehensive income.

At 31 December 2022 the principal rates 
of exchange used for translating foreign 
currency balances were USD 1 = RUB 70.3375; 
EUR 1 = RUB 75.6553 (31 December 2021: 
USD 1 = RUB 74.2926; EUR 1 = RUB 84.0695).

4 Use of estimates and judgments

The preparation of consolidated financial 
statements in conformity with IFRSs requires 
management to make estimates and assumptions 
that affect the application of accounting policies 
and the reported amounts of assets, liabilities, 
income and expenses. Actual results may differ 
from those estimates.

Estimates and underlying assumptions 
are reviewed on an ongoing basis. Revisions 
to accounting estimates are recognised 
in the period in which the estimates are revised 
and in any future periods affected.

Management also exercises certain judgements, 
apart from those involving estimations, 
in the process of applying the accounting policies. 
Judgments that have the most significant effect 
on the amounts recognised in the consolidated 
financial statements and estimates that can 
cause a significant adjustment to the carrying 
amount of assets and liabilities within the next 
financial year include:

Tax legislation. The Group is subject to taxation 
in several jurisdictions. The major part of the tax 
burden refers to the Russian tax legislation, 
which is subject to varying interpretations when 
being applied to the transactions and activities 
of the Group. Significant judgement is required 
in determining whether the tax positions 
and interpretations the Group has taken can 
be sustained. Refer to Note 30.

Bonuses from suppliers. The Group receives 
various bonuses from suppliers which 
represent a significant reduction in cost of goods 
sold and inventory cost. The calculation of these 
amounts is in part dependent on an estimation 
of whether the amounts due under agreements 
with suppliers have been earned at the reporting 
date based on inventory purchased and other 
conditions. In particular, estimates and judgements 
are applied in determining the period-end accrual 
for the supplier bonuses that are conditional 
on the volume of promotional or marketing 
activities provided. The allocation of the bonuses 
to inventory cost also has some element 
of judgement in relation to the attribution 
of the bonuses earned to the cost of specific goods 
received from suppliers based on the proportion 
of goods purchased.

Determination of recoverable amount 
of non-current assets. For those non-current 
assets where impairment indicators exist 
as at reporting date, the Group estimates 
the recoverable amount being the higher of their 
value in use and fair value less costs of disposal. 
For details of impairment assessment performed 
as at 31 December 2022 refer to Notes 14-16.

Recoverability of deferred tax asset. 
Significant judgment is required in assessment 
of recoverability of deferred tax asset on tax 
losses of LLC Fresh Market, the Group’s entity 
that develops a discounter chain and does not 
yet generate profit. The Group performs analysis 

120—121

of future taxable profit to cover the accumulated 
tax losses on the basis of the long-term budget 
for the entity. Recognition of the deferred tax 
asset is contingent on the ability of the Group 
management to adhere to the long-term budget. 
Refer to Note 12.

Lease term. In determining the lease term, 
management considers all facts and circumstances 
that create an economic incentive to exercise 
an extension option, or not exercise a termination 
option. Extension options (or periods after 
termination options) are only included 
in the lease term if the lease is reasonably certain 
to be extended (or not terminated).

If the contractual lease term does not align 
with the economics of the transaction, 
management considers whether there are any non-
contractual enforceable rights beyond the written 
agreement to determine the lease term 
with reference to mutual understanding between 
the parties, respective laws and regulations 
and other relevant factors. The assessment 
is reviewed if a significant event or a significant 
change in circumstances occurs which affects 
this assessment and that is within the control 
of the lessee.

The Group leases land and trade and other 
premises based on the lease agreements 
with various termination and extension options. 
To determine the lease term the management has 
applied judgement in performing its ‘reasonably 
certain’ assessment and determined that 
it is reasonably certain that the extension 
options will be exercised or termination options 
will not be exercised during the lease period 
which is based on the Group’s business plan 
with the respective planning horizon.

Most extension options in leases of trade premises 
have been included in the lease liability, because 
the Group is unlikely to replace the assets within 
the Group’s planning horizon.

The lease term is reassessed if an option is actually 
exercised (or not exercised) or the Group 
becomes obliged to exercise (or not exercise) it. 
The assessment of reasonable certainty is only 
revised if a significant event or a significant change 
in circumstances occurs, e.g. asset reconstruction, 
renovation and other, which affects this 
assessment, and that is within the control 
of the lessee.

business plan with the respective planning horizon, 
the Group also performs its ‘reasonably certain’ 
reassessment and determines that it is reasonably 
certain that the extension options will be exercised 
or termination options will not be exercised closer 
to the end of the lease term, usually six months 
before the end of the lease. Six-month period 
is considered to be sufficient to make a decision 
to vacate the property or continue with the lease. 
The financial effect of revising the lease terms 
to reflect the effect of exercising extension 
and termination options was included 
in the ‘Modifications and reassessments’ captions 
in Notes 15 and 25.

An increase in the lease term by 1 year 
for the leases assuming extension options 
at the reporting date would have increased 
the balances of right-of-use assets and lease 
liabilities by RUB 3,862,759 thousand 
and RUB 3,863,779 thousand, respectively 
(31 December 2021: by RUB 3,356,000 thousand 
and RUB 3,849,350 thousand, respectively).

A decrease of the lease term by 1 year 
for the leases assuming extension options 
at the reporting date would have decreased 
the balances of right-of-use assets and lease 
liabilities by RUB 3,689,575 thousand 
and RUB 4,252,993 thousand, respectively 
(31 December 2021: by RUB 3,396,092 thousand 
and RUB 3,946,326 thousand, respectively).

This analysis assumes that all other variables, 
in particular incremental borrowing rate, remain 
constant.

Discount rates used for determination of lease 
liabilities. The Group uses its incremental 
borrowing rate as a base for calculation 
of the discount rate because the interest rate 
implicit in the lease cannot be readily determined. 
In 2022, the Group’s incremental borrowing rate 
applied to lease liabilities denominated in Russian 
Roubles ranged from 10 to 20%, and for contracts 
denominated in other currencies from 5 
to 6% (2021: from 6 to 9% and from 2 to 5%, 
respectively).

An increase in the discount rate by 100 basis 
points at the reporting date would have 
decreased the balances of right-of-use assets 
and lease liabilities by RUB 578,512 thousand 
and RUB 606,158 thousand, respectively 
(31 December 2021: by RUB 683,997 thousand 
and RUB 672,583 thousand, respectively).

For lease agreements of trade and other premises 
with various extension and termination options, 
where the lease period is based on the Group’s 

A decrease of the discount rate by 100 basis 
points at the reporting date would have 

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The accounting policies used for the segment 
reporting are the same as the accounting policies 
applied for the consolidated financial statements 
(Note 33).

Basis of segmentation used in these consolidated 
financial statements is consistent with that used 
in the prior year.

The segment information for the years ended 31 December 2022 and 31 December 2021 is as follows:

’000 RUB

EXTERNAL 
REVENUE

•  Sales 

of trading 
stock

•  Sales 

of self-
produced 
catering 
products

Revenue 
from contracts 
with customers

O’Key

2022

2021

Da!

2022

2021

Total

2022

2021

141,192,389

144,630,730

53,296,838

34,788,867

194,489,227

179,419,597

5,711,789

5,752,677

-

-

5,711,789

5,752,677

146,904,178

150,383,407

53,296,838

34,788,867

200,201,016

185,172,274

Rental income

1,919,460

1,877,061

50,250

48,017

1,969,710

1,925,078

Total revenue

148,823,638

152,260,468

53,347,088

34,836,884

202,170,726

187,097,352

Inter-segment 
revenue

415,786

319,596

1,697,088

1,925,606

2,112,874

2,245,202

EBITDA

13,377,419

13,839,469

3,642,982

1,664,997

17,020,401

15,504,466

A reconciliation of EBITDA to profit for the year is as follows:

’000 RUB

EBITDA

Note

2022

2021

17,020,401

15,504,466

Revaluation of investment property

9, 13

(135,000)

(97,796)

Net loss from disposal of non-current assets and net impairment 
of non-current assets

Loss from write-off of receivables and impairment of receivables

Depreciation and amortisation

Finance income

Finance costs

Foreign exchange gain

Other one-off items

Profit before income tax

Income tax (expense)

Profit for the year

9

9

8

10

10

11

(215,749)

(996,429)

(197,916)

(317,855)

(10,661,819)

(8,904,143)

438,380

68,430

(6,080,150)

(4,866,815)

312,806

(58,968)

421,985

205,888

(197,399)

398,347

12

(180,455)

(190,518)

241,530

207,829

increased the balances of right-of-use assets 
and lease liabilities by RUB 623,506 thousand 
and RUB 653,263 thousand, respectively 
(31 December 2021: by RUB 900,502 thousand 
and RUB 866,895 thousand, respectively).

This analysis assumes that all other variables, 
in particular lease term, remain constant.

5 New or revised standards and interpretations 
adopted by the Group

The following amendments to standards became 
effective from 1 January 2022, but did not have 
any material impact on the Group:

• The Group applied “Onerous Contracts—

Cost of Fulfilling a Contract” (amendments 
to IAS 37) from 1 January 2022. This resulted 
in a change in accounting policy to measure 
onerous contracts. Previously, the Group only 
considered the additional costs of fulfilling 
the contract when determining whether 

6 Segment information

Operating segments are components that engage 
in business activities that may earn revenues 
or incur expenses, whose operating results 
are regularly reviewed by the chief operating 
decision maker (CODM) and for which discrete 
financial information is available. The CODM 
is the person or group of persons who allocate 
resources and assess the performance 
for the entity. The CODM has been determined 
as the CEO of the Group and the Board 
of Directors of the Company.

The Group is engaged in management of retail 
stores located in the Russian Federation. Although 
the Group is not exposed to concentration 
of sales to individual customers, all of the Group’s 
sales are made in the Russian Federation. 
As such, the Group is exposed to the economic 
development in Russia, including the development 
of the Russian retail industry. The Group has no 
significant non-current assets outside the Russian 
Federation.

The Group identified its operating segments 
in accordance with the criteria set in IFRS 8, 
Operating Segments, and based on the way 
the operations of the Group are regularly reviewed 
by the CODM to analyse performance and allocate 
resources within the Group.

The Group has two operating segments that also 
represent reportable segments: “O’Key” and “Da!”. 

the contract is onerous. The revised policy 
provides for the inclusion of both additional 
costs and the allocation of other direct costs.

• The Group has analysed all contracts existing 

as at 1 January 2022 and determined that 
none of them will be identified as onerous 
when applying the revised accounting policy, 
the change will not affect the initial equity 
balances as at 1 January 2022.

Each segment has similar format of their stores 
which is described below:

• O’Key – chain of modern style hypermarkets 
• Da! – chain of discounter stores in Moscow 

under the “O’KEY” brand;

and Central region.

The core assortment of goods in the stores 
of each segment is different, and the segments 
are managed separately. For each of the segments, 
the CODM of the Group reviews internal 
management reports at least on a monthly basis.

All business components within each reportable 
segment demonstrate similar characteristics:

• the products and customers;
• the business processes are integrated 

and uniform: the components manage their 
operations centrally. Purchasing, logistics, 
finance, HR and IT functions are centralised;

• the components’ activities are mainly limited 

to Russia which has a uniform regulatory 
environment.

The CODM assesses the performance 
of the operating segments based on revenue 
and earnings before interest, tax, depreciation 
and amortisation adjusted for certain one-off items 
outlined below (“EBITDA”). The “EBITDA” term 
is not defined in IFRS. Other information provided 
to the CODM is measured in a manner consistent 
with that in the consolidated financial statements. 

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7 Principal subsidiaries

9 Other operating income and expenses, net

Details of the Company’s significant subsidiaries at 31 December 2022 and 31 December 2021, all 100% 
owned are as follows:

Subsidiary

LLC O’KEY

LLC Fresh Market

JSC Dorinda

LLC O’KEY management

LLC O’KEY Logistics

O’KEY Investments Ltd

Country

Russian Federation

Russian Federation

Russian Federation

Russian Federation

Russian Federation

Cyprus

Nature of operations

Retail

Retail and real estate

Real estate

Managing company

Import operations

Financing

8 General, selling and administrative expenses

’000 RUB

Personnel costs

Depreciation and amortisation

Communication and utilities

Advertising and marketing

Repairs and maintenance costs

Insurance and bank commissions

Security expenses

Legal and professional expenses

Operating taxes

Materials and supplies

Variable lease expenses and expenses relating to short-term and low value leases

Other costs

Note

2022

2021

16,850,253

15,387,753

14-16

10,661,819

8,904,143

4,586,749

4,036,544

2,295,894

1,992,459

1,582,106

1,398,746

1,259,641

1,094,159

784,885

651,024

765,669

460,448

448,245

43,202

730,438

708,968

651,760

408,653

353,397

51,407

Total general, selling and administrative expenses

40,389,935

35,718,427

Total employee benefits expense for the year 
ended 31 December 2022 included 
in the cost of goods sold and general, 
selling and administrative expenses 
is RUB 20,719,462 thousand (2021: 
18,405,339 thousand).

During the year ended 31 December 2022 
the Group employed 21 thousand employees 
on average (2021: 20 thousand employees 
on average). Approximately 95% of the employees 
(2021: 95% of the employees) are store 
and warehouse employees and the remaining part 
is office employees.

Fees billed to the Group by the independent auditors for statutory and consolidated audits and other 
advisors are as follows:

’000 RUB

Fees for statutory audit of annual and consolidated accounts

Fees charged for other assurance services (other advisors)

Fees charged for tax advisory services (other advisors)

2022

21,768

9,011

9,622

2021

18,796

5,249

2,025

Total auditors’ remuneration

40,401

26,070

’000 RUB

Gain from modification of leases

Net loss from disposal of non-current assets

Reversal of impairment of non-current assets

Impairment of non-current assets

Reversal of impairment /Impairment of receivables

Loss from write-off of receivables

Loss from revaluation of investment property

Loss from disposal of right-of-use assets

Sundry income and expense, net

Total other operating income and expenses, net

Note

15, 25

14,15

14

13

2022

6,720

(110,658)

-

2021

82,725

(244,010)

293,164

(105,000)

(1,045,583)

2,729

(200,645)

(135,000)

(91)

(124,958)

(666,903)

(58,304)

(259,551)

(97,796)

-

(80,457)

(1,409,812)

10 Finance income and finance costs

’000 RUB

RECOGNISED IN PROFIT OR LOSS

Interest income on bank deposits

Total finance income

Interest expense on loans and borrowings

Interest expense on lease liabilities (Note 25)

Reclassification from hedging reserve

Total finance costs

Net finance costs recognised in profit or loss

2022

2021

438,380

438,380

68,430

68,430

(4,006,800)

(2,990,720)

(2,073,350)

(1,875,913)

-

(182)

(6,080,150)

(5,641,770)

(4,866,815)

(4,798,385)

During 2022 the Group has capitalised borrowing costs in the amount of RUB 61,051 thousand 
(2021: RUB 81,673 thousand) arising on financing directly attributable to the construction of the Group’s 
new stores. The capitalisation rate was 9.9% (2021: 7.7%).

11 Foreign exchange gain

The Group’s risk management policy 
is to receive loans and borrowings in the same 
currency in which revenues are generated 
(RUB). As at 31 December 2022, there are no 
USD-denominated loans and borrowings 

’000 RUB

Foreign exchange loss on financial items

Foreign exchange gain on financial items

Net foreign exchange gain on financial items

Foreign exchange (loss) gain on operating items

Total foreign exchange gain

(31 December 2021: the share of the Group’s USD-
denominated loans and borrowings approximated 
3% of total loans and borrowings). The Group’s 
exposure to currency risk is disclosed in Note 28.

2022

(4,277,117)

4,815,285

538,168

(225,362)

312,806

2021

(461,167)

600,713

139,546

66,342

205,888

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service126—127

In 2022 substantial amount of the net 
foreign exchange gain relates to USD-
denominated intercompany loans between Group 
entities with different functional currencies which 
are eliminated on consolidation. The residual net 
foreign exchange gain is attributable to lease 
contracts in foreign currencies while foreign 
exchange losses arose mainly from import 
operations.

In 2021 substantial amount of the net foreign 
exchange gain relates to lease contracts in foreign 
currencies. Another major part of the net foreign 
exchange gain arose on import operations. 
The residual impact is attributable to USD-
denominated intercompany loans between Group 
entities with different functional currencies which 
are eliminated on consolidation.

12 Income tax

Income tax recognised in profit or loss

’000 RUB

Current tax expense

Deferred tax benefit

Total income tax (expense)

2022

(512,422)

331,967

(180,455)

2021

(460,295)

269,777

(190,518)

Reconciliation between the tax expense and profit 
or loss multiplied by applicable tax rate

The income tax rate applicable to the majority of the Group’s 2022 and 2021 income is 20%, the income 
tax rate established by the Russian tax legislation. A reconciliation between the expected and the actual 
taxation benefit/charge is provided below.

’000 RUB

Profit before income tax

Theoretical income tax at applicable tax rate of 20%

Effect of income taxed at different rates

Tax effect of items which are not deductible for taxation purposes:

•  Inventory shrinkage expenses
•  Other non-deductible expenses

Adjustments to current income tax

Income tax (expense) for the year

2022

421,985

(84,397)

76,856

(47,481)

(70,257)

(55,176)

2021

398,347

(79,669)

(17,561)

(64,151)

(84,771)

55,634

(180,455)

(190,518)

Deferred tax assets and liabilities
(a) Deferred taxes in respect of subsidiaries
The Group has not recorded a deferred tax 
liability in respect of temporary differences 
of RUB 27,729,964 thousand (31 December 2021: 
RUB 28,053,090 thousand) associated 
with investments in subsidiaries as the Group 
is able to control the timing of the reversal 
of those temporary differences and does not 
intend to reverse them in the foreseeable future. 
If the temporary difference reversed in form 

of distributions remitted to the Company, then 
an enacted tax rate of 5-15% would apply.

(b) Recognised deferred tax asset 
on tax loss carried forward
Deferred tax asset recognised in respect 
of tax loss carried forward relates to the losses 
accumulated by the Group’s subsidiary LLC Fresh 
Market that develops a discounter chain and does 
not yet generate profit.

Starting from 1 January 2017 the amendments 
to the Russian tax legislation became 
effective in respect of tax loss carry forwards. 
The amendments affect tax losses incurred 
and accumulated since 2007 that have not been 
utilised. The 10-year expiry period for tax loss 
carry-forwards that was in effect prior to 2017 no 
longer applies, and the accumulated tax losses can 
now be carried forward for utilisation in future 
periods without any time limitation, with exception 
of limitation on utilisation of tax loss carry forwards 
that applies during the period from 2017 to 2024. 
The amount of losses that can be utilised each 
year during this period is limited to 50% of annual 
taxable profit.

The Group determined that future taxable 
profits will be available at LLC Fresh Market 
in the foreseeable future against which 
its accumulated losses can be utilised. In making this 
assessment the Group considered that according 
to the discounter chain’s long-term budget 
the deferred tax asset of RUB 3,414,362 thousand 
on accumulated losses generated by LLC Fresh 
Market as at 31 December 2022 will be utilised in full 
by 2028. In 2022 no corrections to the Group’s long-
term plan for number of opening of new stores 
were made. The Group is following its long-term 
budget approved in prior years with insignificant 
changes on revenue and expenses planned for 2023 
in order to reflect changes noted in 2022 with no 
impact on total net profit in monetary terms.

Recognition of the deferred tax asset is contingent 
on the ability of the Group management 

to adhere to the key assumptions made 
in the long-term budget. These key assumptions 
in the discounter chain’s long-term budget 
covering 2023-2028 include annual expansion 
by approximately 45-50 new discounter stores 
per year; annual growth in revenue comparable 
with past dynamics of the discounter chain; 
and gradual decrease of share of semi-fixed costs 
due to economies of scale.

In addressing the sensitivity of the timing of full 
utilisation of the deferred tax asset attributable 
to LLC Fresh Market, the Group estimated that 
if the pace of openings of new discounter stores 
in each of the years from 2023 to 2028 is lower 
by 20% as compared to the chain expansion rate 
reflected in the segment’s long-term budget, 
with all other assumptions held constant, 
the timing of full utilisation of the deferred tax 
asset would shift from 2028 to 2029. The Group 
believes that any such shift does not affect 
the probability that the deferred tax asset would 
be fully utilised, since the tax losses can be carried 
forward indefinitely and have no expiry date under 
the Russian tax legislation.

(c) Movement in temporary 
differences during the year
Differences between IFRS and statutory taxation 
regulations in Russia and other countries give rise 
to temporary differences between the carrying 
amount of assets and liabilities for financial 
reporting purposes and their tax bases. The tax 
effect of the movements in these temporary 
differences is detailed below.

’000 RUB

1 January 
2022

Recognised 
in profit or loss

Recognised in other 
comprehensive income

31 December 
2022

TAX EFFECT OF DEDUCTIBLE/ (TAXABLE) TEMPORARY DIFFERENCES AND TAX LOSS CARRY FORWARDS

Investment property

Property, plant and equipment

152,953

(1,464,399)

27,000

160,630

Construction in progress

(73,423)

(138,082)

Right-of-use assets

Intangible assets

Other non-current assets

Inventories

Trade and other receivables and payables

Long-term investments

Lease liabilities

Tax loss carry-forwards

Net deferred tax assets

Recognised deferred tax assets

Recognised deferred tax liabilities

(2,909,161)

(96,079)

145,591

267,631

139,571

5,785

298,242

(10,020)

(187,748)

(9,586)

300,553

-

4,812,607

(123,477)

3,399,908

4,380,984

4,895,412

(514,428)

14,455

331,967

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

179,953

(1,303,769)

(211,505)

(2,610,919)

(106,099)

(42,157)

258,045

440,124

5,785

4,689,130

3,414,363

4,712,951

5,245,595

(532,644)

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service 
 
128—129

’000 RUB

1 January 
2021

Recognised 
in profit or loss

Recognised in other 
comprehensive income

31 December 
2021

TAX EFFECT OF DEDUCTIBLE/ (TAXABLE) TEMPORARY DIFFERENCES AND TAX LOSS CARRY FORWARDS

Investment property

Property, plant and equipment

133,394

(1,520,221)

19,559

55,822

Construction in progress

(258,363)

184,940

Right-of-use assets

Intangible assets

Other non-current assets

Inventories

Trade and other receivables and payables

Long-term investments

Lease liabilities

Tax loss carry-forwards

Net deferred tax assets

Recognised deferred tax assets

Recognised deferred tax liabilities

(2,961,959)

(91,784)

217,576

321,283

194,409

5,785

4,927,822

3,182,029

4,149,971

4,709,712

(559,741)

52,798

(4,295)

(71,985)

(53,652)

(16,074)

-

(115,215)

217,879

269,777

-

-

-

-

-

-

-

-

-

(38,764)

-

-

-

152,953

(1,464,399)

(73,423)

(2,909,161)

(96,079)

145,591

267,631

139,571

5,785

4,812,607

3,399,908

(38,764)

4,380,984

-

-

4,895,412

(514,428)

In the context of the Group’s current structure, tax losses and current tax assets of different Group 
companies may not be offset against current tax liabilities and taxable profits of other Group companies 
and, accordingly, taxes may accrue even where there is a consolidated tax loss. Therefore, deferred tax 
assets and liabilities are offset only when they relate to the same taxable entity.

13 Investment property

(a) Reconciliation of carrying amount

’000 RUB

Investment properties at fair value as at 1 January 2021

Transfer from property, plant and equipment and construction in progress 
and right-of-use assets

Expenditure on subsequent improvements

Fair value gains less losses

Disposals

Investment properties at fair value as at 31 December 2021

Investment properties at fair value as at 1 January 2022

Fair value gains less losses

Reclassification to non-current assets held for sale

Other changes

Investment properties at fair value as at 31 December 2022

Note

1,897,449

14,15

1,338,629

7,844

9

(97,796)

(1,198,908)

1,947,218

1,947,218

9

(135,000)

(305,000)

(32,885)

1,474,333

The trade premises of the Group included in investment property are subject to operating leases. 
As at 31 December 2022 the Group’s investment property comprises three buildings and four land plots 
(31 December 2021: three buildings and six land plots).

In the reporting period the Group entered 
into active negotiations with a third party 
in respect of a sale of two of the Group’s 
investment properties represented by a land 
plots and concluded that as at 31 December 2022, 
it was highly probable that the sale would 
be shortly completed. The underlying two land 
plots were therefore remeasured at its current 
fair value less costs to sell with reference 
to its expected selling price and reclassified 
to non-current assets held for sale.

(b) Measurement of fair value

The investment properties are valued annually 
on 31 December at fair value, by an independent, 
professionally qualified valuator who has 
recent experience in valuing similar properties 
in the Russian Federation.

The carrying values of investment properties 
at 31 December 2022 and 31 December 2021 agree 
to the valuations reported by the external 
valuators with the use of a combination 
of the market approach with reference 
to comparable prices for orderly transactions 
with similar properties and the income approach 

with reference to estimates of future cash flows, 
supported by the terms of any existing lease 
and other contracts and by external evidence 
such as current market rents for similar properties 
in the same location and condition, and using 
discount rates that reflect current market 
assessments of the uncertainty in the amount 
and timing of the cash flows.

The principal assumptions underlying 
the estimation of the fair value with reference 
to the income approach are those relating to: 
the annual net rent rate of RUB 912-1,829 per 
sq. m. (31 December 2021: RUB 898 –11,872 per 
sq. m.); expected occupancy of 82 – 100% 
in the subsequent years (31 December 2021: 88,0 – 
100%); and appropriate discount rate of 10,15% – 
13,5% (31 December 2021: 12,4% – 16,4%).

These valuations are regularly compared to actual 
market yield data and actual transactions 
by the Group, and those reported by the market.

The fair value measurement of investment 
property has been categorised as a Level 3 fair 
value based on the inputs to the valuation 
technique used.

14 Property, plant and equipment and construction in progress

’000 RUB

Land

Buildings

Leasehold 
improvements

Machinery 
and equipment, 
auxiliary 
facilities 
and other 
fixed assets

Construction 
in progress

Total 
property, 
plant and 
equipment

Total property, 
plant and 
equipment and 
construction 
in progress

COST

Balance 
at 1 January 
2021

Additions

Transfers

Transfer 
to investment 
property 
(Note 13)

4,135,395

41,148,072

9,157,029

17,120,544

71,561,040

3,034,268

74,595,308

480,093

706,457

-

1,097,733

2,284,283

3,393,564

5,677,847

-

470,374

1,473,980

851,649

2,796,003

(2,796,003)

-

(583,790)

-

-

(16,753)

(600,543)

(516,557)

(1,117,100)

Disposals

(296,659)

(29,930)

(44,292)

(780,078)

(1,150,959)

(140,411)

(1,291,370)

Balance 
at 31 December 
2021

3,735,039 42,294,973

10,586,717

18,273,095

74,889,824

2,974,861

77,864,685

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service130—131

Impairment assessment
At the end of each reporting period, the Group 
assesses whether there is any indication that 
its non-current assets including property, plant 
and equipment, right-of-use assets and other 
non-current assets may be impaired. Where 
the non-current assets relate to the Group’s 
stores, these stores are treated as separate 
CGUs, and impairment assessment is performed 
in respect of the aggregate carrying value 
of the non-current assets attributable 
to these CGUs with reference to their actual 
and anticipated performance and other relevant 
factors.

For the CGUs subject to impairment testing, 
recoverable amount was determined based 
on value-in-use.

Value in use calculations were prepared using 
cash flow projections based on financial budgets 
and forecasts approved by management 
covering a one-year period. Cash flows beyond 
the one-year period are extrapolated using 
an expected growth rate for each particular CGU 
which depends on its maturity and other relevant 
factors. The discount rates are post-tax and reflect 
management’s estimate of the risks specific 
to the Group.

As the result of the impairment test 
performed as at 31 December 2022, the Group 
recognised an impairment loss in the amount 
of RUB 105,000 thousand in respect of certain 

construction in progress belonging to O’Key 
segment (31 December 2021: impairment 
loss of RUB 953,099 thousand, in respect 
of construction in progress, belonging 
to O’Key segment).

The total recoverable amount of the impaired 
assets determined based on the value in use 
approach as at 31 December 2022 amounted 
to RUB 585,474 thousand.

The post-tax discount rate used 
in the assessment under the value in use 
approach as at 31 December 2022 was 12.3% 
(31 December 2021: 11.9%). If the revised estimated 
post-tax discount rate applied to the discounted 
cash flows of the CGUs had been 100 basis 
points higher than management’s estimates, 
the Group would need to reduce the carrying 
value of property, plant and equipment 
by RUB 40,000 thousand (2021: if the estimated 
post-tax discount rate had been 200 basis 
points higher than management’s estimates, 
the Group would need to reduce the carrying 
value of property, plant and equipment 
by RUB 133,000 thousand).

Pledged assets

At 31 December 2022, trade stores with carrying 
value of RUB 7,788,521 thousand have been pledged 
to third parties as collateral for bank borrowings 
(31 December 2021: trade stores were pledged 
with carrying value of RUB 8,020,647 thousand).

’000 RUB

Land

Buildings

Leasehold 
improvements

Machinery 
and equipment, 
auxiliary 
facilities 
and other 
fixed assets

Construction 
in progress

Total 
property, 
plant and 
equipment

Total property, 
plant and 
equipment and 
construction 
in progress

COST

Balance 
at 1 January 
2022

Additions

Transfers

Disposals

Balance 
at 31 December 
2022

3,735,039

42,294,973

10,586,717

18,273,095

74,889,824

2,974,861

77,864,685

-

-

-

5,768

10,346

2,761,363

2,777,477

3,041,853

5,819,330

433,262

2,355,033

557,341

3,345,636

(3,345,636)

-

(546)

(115,203)

(929,780)

(1,045,529)

(37,290)

(1,082,819)

3,735,039

42,733,457

12,836,893

20,662,019

79,967,408

2,633,789

82,601,197

DEPRECIATION AND IMPAIRMENT LOSSES

(15,871)

(12,035,209)

(4,817,797)

(13,439,705)

(30,308,582)

(249,673)

(30,558,255)

Balance 
at 1 January 
2021

Depreciation 
for the year

Transfers 
to investment 
property 
(Note 13)

Reversal 
of impairment 
through profit 
or loss

Impairment 
losses

-

(1,355,776)

(1,157,987)

(1,457,892)

(3,971,655)

15,871

-

-

11,709

27,580

-

-

-

(3,971,655)

27,580

199,299

-

150,000

49,299

(92,484)

-

-

-

-

199,299

(92,484)

(953,099)

(1,045,583)

Disposals

92,484

3,550

22,746

754,377

873,157

-

873,157

Balance 
at 31 December 
2021

Balance 
at 1 January 
2022

Depreciation 
for the year

Impairment 
losses

Disposals

Balance 
at 31 December 
2022

NET BOOK VALUE

At 1 January 
2021

At 31 December 
2021

At 31 December 
2022

-

(13,237,435)

(5,903,739)

(14,131,511)

(33,272,685)

(1,202,772)

(34,475,457)

-

(13,237,435)

(5,903,739)

(14,131,511)

(33,272,685)

(1,202,772)

(34,475,457)

-

-

-

-

(1,397,560)

(1,924,340)

(1,748,345)

(5,070,245)

(5,070,245)

-

-

-

-

(105,000)

(105,000)

257

103,920

881,197

985,373

-

985,373

(14,634,738)

(7,724,160)

(14,998,659)

(37,357,557)

(1,307,772)

(38,665,329)

4,119,524

29,112,863

4,339,232

3,680,839

41,252,458

2,784,595

44,037,053

3,735,039

29,057,538

4,682,978

4,141,584

41,617,139

1,772,089

43,389,228

3,735,039

28,098,719

5,112,734

5,663,360

42,609,851

1,326,017

43,935,868

Depreciation expense of RUB 5,070,245 thousand has been charged to selling, general and administrative 
expenses (2021: RUB 3,971,655 thousand).

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service132—133

15 Right-of-use assets

The Group leases various trade premises, land and other assets. Rental contracts are typically made 
for fixed periods of 3 to 49 years but may have extension and early termination options. Lease terms 
are negotiated on an individual basis and contain a wide range of different terms and conditions.

The table below presents the right-of-use assets by class of underlying assets:

’000 RUB

Trade 
premises

Land

Other

Total

Balance at 1 January 2021

14,335,276

4,388,776

1,877,939

20,601,991

Additions

1,126,071

-

137,217

1,263,288

Modifications and reassessments

2,987,565

(154,938)

268,302

3,100,929

Depreciation

(3,533,798)

(202,601)

(725,315)

(4,461,714)

Reversal of impairment through profit or loss

Transfers to investment property (Note 13)

Disposals

Balance at 31 December 2021

Balance at 1 January 2022

Additions

-

-

-

93,865

(249,109)

(158,351)

-

-

-

93,865

(249,109)

(158,351)

14,915,114

3,717,642

1,558,143

20,190,899

14,915,114

3,717,642

1,558,143

20,190,899

2,199,768

-

133,059

2,332,827

Modifications and reassessments

1,906,936

(176,191)

(60,020)

1,670,725

Depreciation

(4,092,331)

(168,111)

(717,193)

(4,977,635)

Balance at 31 December 2022

14,929,487

3,373,340

913,989

19,216,816

The group ‘Other’ is mostly represented by office 
premises and warehouses.

Modifications and reassessments for the year 
ended 31 December 2022 were driven 
by the ‘reasonably certain’ reassessment 
of the lease term for some of the Group’s 
leases of trade premises in discounter 
segment, with extension and termination 
options, six months before the end of the lease, 
as well as by the modification of a number of other 
leases, that changed either the consideration 
for the lease, contractual lease term, or both.

Depreciation expense of RUB 4,970,334 thousand 
(2021: RUB 4,287,507 thousand) has been 
charged to general, selling and administrative 
expenses. During 2022 the Group has 
capitalised depreciation of right of use assets 
in the amount of RUB 7,301 thousand (2021: 
RUB 174,207 thousand).

Right-of-use assets are assessed for indication 
of potential impairment as at each reporting date. 
For those assets where impairment indicators 
exist, the Group estimates recoverable amount 
being the higher of their value in use and fair value 
less costs of disposal, on either individual asset 
or CGU level.

No indicators of impairment were identified 
for the Group’s right-of-use assets that 
are attributable to individual leased assets 
and do not relate to stores in operation 
as at 31 December 2022 and 2021.

For those right-of-use assets that relate 
to the Group’s stores and are therefore 
assessed for impairment on the store level 
together with the other non-current assets 
attributable to the stores, impairment 
assessment has been performed as disclosed 
in Note 14. No impairment attributable 
to the right-of-use assets was identified 
as at 31 December 2022 and 31 December 2021.

No reversal of impairment as at 31 December 2022 
was made. As the result of the impairment test 
performed as at 31 December 2021, the Group 
recognised an impairment reversal in the amount 
of RUB 93,865 thousand, in respect of right of use 
asset related to the leased land plot for trade 
premise, which belongs to O’Key segment.

16 Intangible assets

’000 RUB

COST

Balance at 1 January 2021

Additions

Disposals

Balance at 31 December 2021

Balance at 1 January 2022

Additions

Disposals

Balance at 31 December 2022

AMORTISATION AND IMPAIRMENT LOSSES

Balance at 1 January 2021

Amortisation for the year

Disposals

Balance at 31 December 2021

Balance at 1 January 2022

Amortisation for the year

Disposals

Balance at 31 December 2022

CARRYING AMOUNTS

At 1 January 2021

At 31 December 2021

At 31 December 2022

Software Other intangible assets

Total

1,966,667

639,930

(642,539)

1,964,058

1,964,058

836 228

(826,268)

1,974,018

(837,381)

(618,459)

642,510

(813,330)

(813,330)

(584,211)

481,320

(916,221)

1,129,286

1,150,728

1,057,797

267,105

68,999

(19,672)

316,432

316,432

103,282

(110,254)

309,460

(126,587)

(26,522)

16,325

(136,784)

(136,784)

(37,029)

12,071

(161,742)

140,518

179,648

147,718

2,233,772

708,929

(662,211)

2,280,490

2,280,490

939,510

(936,522)

2,283,478

(963,968)

(644,981)

658,835

(950,114)

(950,114)

(621,240)

493,391

(1,077,963)

1,269,804

1,330,376

1,205,515

Amortisation of RUB 621,240 thousand has been charged to selling, general and administrative expenses 
(2021: RUB 644,981 thousand).

No indicators of impairment were identified for the Group’s intangible assets 
as at 31 December 2022 and 31 December 2021.

17 Prepayments

’000 RUB

Prepayments for goods

Prepayments for variable lease payments – third parties

Prepayments for services

VAT on prepayments

Other prepayments

Total prepayments

31 December 2022

31 December 2021

514,967

118,645

299,642

44,462

199,745

1,177,461

379,413

44,890

441,122

174,532

119,207

1,159,164

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18 Other non-current assets

21 Cash and cash equivalents

’000 RUB

31 December 2022

31 December 2021

FINANCIAL ASSETS WITHIN OTHER NON-CURRENT ASSETS

Long-term refundable deposits to lessors

Total financial assets within other non-current assets

OTHER NON-CURRENT ASSETS

Prepayments for non-current assets

Total other non-current assets

570,419

570,419

1,230,720

1,801,139

336,248

336,248

623,180

959,428

19 Inventories

’000 RUB

Goods for resale

Raw materials and consumables

Write-down to net realisable value

Total inventories

31 December 2022

31 December 2021

22,846,326

1,736,759

(666,098)

23,916,987

19,369,928

1,133,862

(626,615)

19,877,175

The Group tested the inventories for obsolescence and wrote down the inventories to their net realisable 
value, which resulted in a decrease of the carrying value of inventories by RUB 666,098 thousand 
as at 31 December 2022 (31 December 2021: RUB 626,615 thousand). The write down to net realisable 
value was determined by applying percentages of discount on sales and write-offs of slow-moving goods 
to the appropriate aging of the goods. The percentages of discount were based on the management’s 
best estimate following the experience of the discount sales.

20 Trade and other receivables

’000 RUB

31 December 2022

31 December 2021

FINANCIAL ASSETS WITHIN TRADE AND OTHER RECEIVABLES

Trade receivables

Bonuses receivable from suppliers

Other financial receivables

Total financial assets within trade and other receivables

OTHER RECEIVABLES

VAT receivable

Prepaid taxes other than income tax

Total trade and other receivables

332,773

2,031,406

210,178

2,574,357

338,689

17,174

2,930,220

311,490

2,169,396

256,338

2,737,224

818,993

34,353

3,590,570

The Group’s exposure to credit and currency risks and credit loss allowance as at 31 December 2022 
and 31 December 2021 related to trade and other receivables are disclosed in Note 28.

’000 RUB

Cash on hand

Bank current accounts

Term deposits

Cash in transit

Total cash and cash equivalents

31 December 2022

31 December 2021

302,561

3,010,675

8,043,004

423,094

11,779,334

230,731

2,913,701

5,980,805

322,761

9,447,998

Term deposits had original maturities of less than three months.

The Group’s exposure to currency risk related to cash and cash equivalents is disclosed in Note 28.

22 Equity

As at 31 December 2022 and 31 December 2021, 
the Company’s authorised, issued and fully 
paid share capital of RUB 119,440 thousand, 
the RUB equivalent of EUR 2,691 thousand, 
is represented by 269,074,000 ordinary shares 
with a par value of 0.01 EUR each. Each share 
is entitled to one vote, except as may be otherwise 
provided by the Articles of incorporation 
or by applicable law.

In accordance with Luxembourg Company Law, 
the Company is required to transfer a minimum 
of 5% of its net profits for each financial year 
to a legal reserve. This requirement ceases 
to be necessary once the balance of the legal 
reserve reaches 10% of the issued share capital. 
The legal reserve is not available for distribution 
to the shareholders. As at 31 December 2022 
and 2021, the legal reserve was formed in full.

23 Earnings per share

Additional paid-in capital represents the excess 
of contributions received over par value 
of shares issued. There were no movements 
in additional paid-in capital during the years ended 
31 December 2022 and 31 December 2021.

In July 2022, the Company approved 
an interim dividend on all shares in issue 
of EUR 8,500 thousand (0.03159 Euro per 
share), the equivalent of RUB 480,594 thousand 
at the official exchange rate as of the date 
of the approval. The corresponding payments 
were made to the shareholders in August 2022 
in full. Dividends declared were recognised 
as distribution to owners in the consolidated 
statement of changes in equity. No dividends 
were declared and paid in 2021.

Basic earnings per share are calculated by dividing the profit or loss attributable to owners 
of the Company by the weighted average number of ordinary shares in issue during the year. 
The Company has no dilutive potential ordinary shares; therefore, the diluted earnings per share equals 
the basic earnings per share.

Earnings per share is calculated as follows:

‘000 RUB

Profit for the year

Weighted average number of ordinary shares in issue (thousands)

Basic and diluted earnings per ordinary share (in RUB per share)

2022

241,530

269,074

0.9

2021

207,829

269,074

0.8

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Compliance with loan covenants
The Group monitors compliance with loan covenants 
on an ongoing basis. Where noncompliance 
is unavoidable in management’s view, the Group 
requests waiver letters from the banks before 
the year-end, confirming that the banks waive their 
rights to demand early redemption.

At 31 December 2022 and 31 December 2021 
and during the years then ended the Group 
complied with all its loan covenants.

25 Lease liabilities

’000 RUB

Balance at 1 January

Additions

Modifications and reassessments

Repayment

Interest expense

Foreign exchange gain

Disposals

Balance at 31 December

Non-current lease liabilities

Current lease liabilities

2022

2021

24,063,037

24,639,106

2,170,785

1,631,120

(7,170,232)

2,075,250

(225,247)

91

1,225,111

3,018,204

(6,578,102)

1,917,591

(158,873)

-

22,544,804

24,063,037

16,924,142

5,620,662

19,077,160

4,985,877

Interest expense in the amount 
of RUB 2,073,350 thousand 
(2021: RUB 1,875,913 thousand) has been 
charged to finance costs.

Total cash outflow for leases 
in 2022 amounted to RUB 7,612,899 thousand 
(2021: RUB 7,014,011 thousand).

in which the condition that triggers those 
payments occurs.

Expense relating to variable lease payments 
not included in lease liabilities included 
in selling, general and administrative 
expenses for 2022 was RUB 420,488 thousand 
(2021: RUB 337,885 thousand).

Some property leases contain variable payment 
terms that are linked to sales generated 
by a store. Variable payment terms are used 
for a variety of reasons, including minimising 
the fixed costs base for newly established stores. 
Variable lease payments that depend on sales 
are recognised in profit or loss in the period 

Expenses relating to short-term leases 
and to leases of low-value assets that 
are not included in lease liabilities, both 
included in selling, general and administrative 
expenses, amounted to RUB 577 thousand 
(2021: RUB 1,371 thousand) and RUB 27,180 thousand 
(2021: RUB 14,140 thousand), respectively. 

24 Loans and borrowings

’000 RUB

Currency

31 December 2022

31 December 2021

Maturity Carrying value

Maturity

Carrying value

NON-CURRENT LOANS AND BORROWINGS

Secured bank loans

Unsecured bank facilities

Unsecured bonds

RUB

2024-2027

10,652,941

2025-2027

11,694,919

RUB

2024-2026

13,500,000

2023-2025

9,950,000

RUB

2024-2026

11,372,271

2023-2024

10,000,000

Total non-current loans and borrowings

35,525,212

31,644,919

CURRENT LOANS AND BORROWINGS

Secured bank loans

Unsecured bank facilities

Unsecured bonds

Unsecured loans from third parties

Unsecured loans from related parties (Note 31)

Total current loans and borrowings

Unsecured bonds interest

Secured bank loans

Unsecured loans interest

Interest accrued on loans and borrowings

Total current loans and borrowings, 
including interest accrued

Total loans and borrowings

RUB

RUB

RUB

RUB

USD

RUB

RUB

RUB

Information about property, plant and equipment 
pledged as collateral for the Group’s loans 
and borrowings is disclosed in Note 14.

As at 31 December 2022 the Group had 
RUB 16,466,667 thousand (31 December 2021: 
RUB 18,550,000 thousand) of undrawn 
committed borrowing facilities available 
in RUB on fixed and floating rate basis 
until March 2023-August 2027 in respect of which 
all conditions have been met. Proceeds from these 
facilities may be used to finance operating 
and investing activities, if necessary.

In 2022 the Group repaid bonds issued 
during 2019-2020 and due in 2023-2025 
in the amount of RUB 3,750,293 thousand.

In 2021 the Group repaid bonds issued 
during 2016-2017 and due in 2021 in the amount 
of RUB 1,175,155 thousand.

The following issues of unsecured bonds were also 
placed by the Group on Moscow exchange 
in 2019-2022:

• an issue made in April 2019 in the amount 

of RUB 5,000,000 thousand bearing coupon 

2023

2023

2023

2023

729,412

3,033,333

6,195,201

2,850

2022

2022

2022

2022

1,158,824

1,033,333

2,837,671

2,850

- On demand

1,139,016

9,960,796

209,488

2,034

4,215

215,737

10,176,533

6,171,694

144,483

2,398

2,564

149,445

6,321,139

45,701,745

37,966,058

rate of 9.35% p.a. and maturing in April 2029 
with an option for the bondholders to claim 
early repayment in April 2022. In October 
and November 2021 bonds were partially repaid 
in the amount of RUB 2,162,329 thousand. 
In April 2022 bonds were partially repaid 
in the amount of RUB 2,445,494 thousand. 
An option for the bondholders to claim early 
was prolonged till April 2025 bearing coupon 
rate of 9.9% p.a;

• an issue made in December 2019 in the amount 

of RUB 5,000,000 thousand bearing 
coupon rate of 7.85% p.a. and maturing 
in November 2024;

• an issue made in November 2020 in the amount 

of RUB 5,000,000 thousand bearing coupon 
rate of 7.50% p.a. and maturing in October 2030 
with an option for the bondholders to claim 
early repayment in November 2023. 
In December 2022 bonds were partially repaid 
in the amount of RUB 1,304,799 thousand;

• an issue made in November 2022 in the amount 

of RUB 8,500,000 thousand bearing 
coupon rate of 11.5% p.a. and maturing 
in November 2032 with an option 
for the bondholders to claim early repayment 
in May 2026.

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’000 RUB

31 December 2022

31 December 2021

FINANCIAL LIABILITIES AT AMORTISED COST

Trade payables

Other financial payables

Total financial liabilities at amortised cost

Payables to staff

Taxes payable other than income tax

Advances received from lessees

Contract liability related to gift cards

Total trade and other payables

26,771,109

184,761

26,955,870

1,397,271

1,683,457

520,096

80,251

27,109,929

190,008

27,299,937

1,387,210

785,391

407,139

75,079

30,636,945

29,954,756

The Group’s contract liabilities relate to contracts 
with customers for periods of less than one year. 
RUB 75,079 thousand of revenue was recognised 
in the current reporting period related 
to the contract liabilities as at 31 December 2021, 
all of which related to gift cards.

The Group’s exposure to currency and liquidity 
risks related to trade and other payables 
is disclosed in Note 28.

27 Reconciliation of movements of liabilities to cash 
flows arising from financing activities

The table below sets out an analysis of liabilities from financing activities and the movements 
in the Group’s liabilities from financing activities for each of the periods presented. The items of these 
liabilities are those that are reported as financing in the consolidated statement of cash flows:

’000 RUB

Note

Loans 
and borrowings

Lease liabilities

Dividends 
payable

Balance at 1 January 2022

37,966,058

24,063,037

CASH FLOWS FROM FINANCING ACTIVITIES

Total

62,029,095

17,772,121

(9,958,485)

(3,966,907)

(5,094,982)

(2,075,250)

-

-

-

-

-

-

-

-

-

(5,094,982)

(2,075,250)

17,772,121

(9,958,485)

(3,966,907)

-

-

-

(80,560)

-

-

(480,594)

(480,594)

-

(80,560)

3,766,169

(7,170,232)

(480,594)

(3,884,657)

Proceeds from loans 
and borrowings

Repayment of loans 
and borrowings

Interest paid on loans 
and borrowings

Repayment of principal 
amount of lease liabilities

Interest paid on lease 
liabilities

Dividends paid

Other financial payments

Total cash flows 
from financing activities

138—139

’000 RUB

NON-CASH CHANGES

Additions to lease 
liabilities

Modifications 
and reassessments 
of lease liabilities

Accrued interest

Disposals

Difference between 
the par value of the placed 
bond and the actual cost 
of the bond redemption 
(income)

Note

Loans 
and borrowings

Lease liabilities

Dividends 
payable

Total

25

25

10,25

25

-

-

2,170,785

1,631,120

4,067,851

2,075,250

-

(19,572)

91

-

-

-

-

-

-

2,170,785

1,631,120

6,143,101

91

(19,572)

Dividends declared

22

-

-

480,594

480,594

Effect of changes 
in foreign exchange rates

Total non-cash changes

Balance 
at 31 December 2022

(78,761)

(225,247)

-

(304,008)

3,969,518

5,651,999

480,594

10,102,111

45,701,745

22,544,804

-

68,246,549

’000 RUB

Note

Loans 
and borrowings

Lease liabilities

Interest rate 
swap liability

Total

Balance at 1 January 2021

36,431,557

24,639,106

193,821

61,264,484

CASH FLOWS FROM FINANCING ACTIVITIES

Proceeds from loans 
and borrowings

Repayment of loans 
and borrowings

Interest paid on loans 
and borrowings

Repayment of principal 
amount of lease liabilities

Interest paid on lease 
liabilities

Other financial payments

Total cash flows 
from financing activities

NON-CASH CHANGES

Additions to lease liabilities

Modifications 
and reassessments of lease 
liabilities

13,133,144

(11,550,024)

(2,930,762)

-

-

-

-

-

(4,660,511)

(1,917,591)

(211,319)

-

(1,558,961)

(6,578,102)

25

25

-

-

1,225,111

3,018,204

Accrued interest

10,25

3,072,393

1,917,591

-

-

-

-

-

-

-

-

-

-

13,133,144

(11,550,024)

(2,930,762)

(4,660,511)

(1,917,591)

(211,319)

(8,137,063)

1,225,111

3,018,204

4,989,984

(193,821)

(137,804)

Derecognition of hedge

Effect of changes 
in foreign exchange rates

Total non-cash changes

Balance 
at 31 December 2021

-

-

(193,821)

21,069

(158,873)

-

3,093,462

6,002,033

(193,821)

8,901,674

37,966,058

24,063,037

-

62,029,095

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service28 Financial risk management

(a) Overview

The risk management function within the Group 
is carried out with respect to financial risks, 
operational risks and legal risks. Financial risk 
comprises market risk (including currency risk, 
interest rate risk and other price risks), credit 
risk and liquidity risk. The primary function 
of financial risk management is to establish risk 
limits and to ensure that any exposure to risk stays 
within these limits. The operational and legal risk 
management functions are intended to ensure 
the proper functioning of internal policies 
and procedures in order to minimise operational 
and legal risks.

Risk management framework
The Board of Directors has overall responsibility 
for the establishment and oversight of the Group’s 
risk management framework.

The Group’s risk management policies 
are established to identify and analyse the risks 
faced by the Group, to set appropriate risk limits 
and controls, and to monitor risks and adherence 
to limits. Risk management policies are reviewed 
regularly to reflect changes in market conditions 
and the Group’s activities. The Group, through 
its training and management standards 
and procedures, aims to develop a disciplined 

and constructive control environment in which all 
employees understand their roles and obligations.

The Group’s Audit Committee oversees how 
management monitors compliance with the Group’s 
risk management policies and procedures 
and reviews the adequacy of the risk management 
framework in relation to the risks faced 
by the Group. The Group’s Audit Committee 
is assisted in its oversight role by Internal 
Audit. Internal Audit undertakes both regular 
and ad hoc reviews of risk management controls 
and procedures, the results of which are reported 
to the Audit Committee.

(b) Credit risk

Credit risk is the risk of financial loss to the Group 
if a customer or counterparty to a financial 
instrument fails to meet its contractual obligations, 
and arises principally from the Group’s cash 
and cash equivalents, trade receivables, bonuses 
receivable and other financial receivables.

(i) Exposure to credit risk
The carrying amounts of financial assets 
in the consolidated statement of financial position 
represent the Group’s maximum credit risk 
exposure. The maximum exposure to credit risk 
at the reporting date was:

’000 RUB

Long-term refundable deposits to lessors

Trade and other receivables

Cash and cash equivalents

Total

Note

18

20

21

31 December 2022

31 December 2021

Carrying amount

570,419

2,574,357

11,476,773

336,248

2,737,224

9,217,267

14,621,549

12,290,739

Due to the fact that the Group’s principal activities 
are located in the Russian Federation, the credit 
risk is mainly associated with its domestic 
market. The credit risks associated 
with foreign counterparties are considered 
to be remote, as there are only few foreign 
counterparties and they were properly assessed 
for creditworthiness.

(ii) Trade and other receivables
The Group has no considerable balance 
of trade receivables because the majority 
of its customers are retail consumers, who 
are not provided with any credit. The Group’s 

trade receivables primarily include receivables 
from tenants and receivables connected 
to provision of services. Other receivables 
are primarily represented by bonuses receivable 
from suppliers. The Group manages credit 
risk in respect of those bonuses receivable 
by maintaining a stable suppliers base 
and monitoring collectability of amounts 
due on an ongoing basis.

To measure the ECL for trade and other 
receivables, those have been grouped 
based on shared credit risk characteristics 
and the days past due.

140—141

The expected loss rates are based on the payment 
profiles of sales over a period of 36 months 
before 31 December 2022 and 31 December 2021 
and the corresponding historical credit losses 
experienced within this period. The historical loss 
rates are adjusted to reflect current and forward-
looking information on macroeconomic factors 
affecting the ability of the customers to settle 
the receivables.

The ECL for bonuses receivable from suppliers 
is determined on portfolio level based on historical 
default percentages applied to the total amount 
of bonuses receivable from suppliers, adjusted 
to reflect relevant current and forward-looking 
information.

The credit loss allowance 
as at 31 December 2022 determined 
with the use of provision matrix is summarised 
in the table below.

’000 RUB

Trade receivables

Bonuses receivable from suppliers

Other financial receivables

Total

Gross amount

ECL

Carrying amount

339,854

2,045,886

223,556

2,609,296

(7,081)

(14,480)

(13,378)

(34,939)

332,773

2,031,406

210,178

2,574,357

The credit loss allowance as at 31 December 2021 determined with the use of provision matrix 
is summarised in the table below.

’000 RUB

Trade receivables

Bonuses receivable from suppliers

Other financial receivables

Total

Gross amount

ECL

Carrying amount

332,703

2,185,494

285,470

2,803,667

(21,213)

(16,098)

(29,132)

(66,443)

311,490

2,169,396

256,338

2,737,224

When preparing the provision matrix 
for the balances receivable as at 31 December 2021, 
the Group considered the extent to which 
the COVID-19 outbreak in the reporting period 
has affected the industry in which the Group 
operates and its debtors and concluded that 
there was no notable deterioration of the debtors’ 
credit profile that would require a significant 
adjustment to the calculated expected credit loss 
rates with regard to forward-looking information.

(iii) Cash and cash equivalents
The Group assesses credit risk for cash and cash 
equivalents based on external ratings that 
are available publicly. Cash and cash equivalents 
are mainly held with banks which are rated 
from Baa3 to Ca based on Moody’s rating.

The Group operates in retail industry which 
assumes that cash from the customers flows 
to the Group normally at the point of sale 
at the moment when the revenue is recognized. 
Therefore, cash flow risk is considered as remote.

(c) Liquidity risk

Liquidity risk is the risk that the Group 
will encounter difficulty in meeting 
the obligations associated with its financial 
liabilities that are settled by delivering 
cash or another financial asset. 
The Group’s approach to managing liquidity 
is to ensure, as far as possible, that it will always 
have sufficient liquidity to meet its liabilities when 
due, under both normal and stressed conditions, 
without incurring unacceptable losses or risking 
damage to the Group’s reputation.

Liquidity risk management is a responsibility 
of the Treasury under the supervision 
of the Group’s Financial Director. The Group’s 
liquidity risk management objectives are as follows:

• Maintaining financial independence: a share 

of one creditor in debt portfolio should not 
exceed 30%;

• Maintaining financial stability: the Net 

Debt / EBITDA ratio should not exceed 5.0 
(at some agreements 5.5), where Net Debt 
is the total of long-term and short-term 
loans and borrowings and lease liabilities 

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service142—143

(d) Market risk
Market risk is the risk that changes in market 
prices, such as foreign exchange rates, interest 
rates and equity prices will affect the Group’s 
income or the value of its holdings of financial 
instruments. The objective of market risk 
management is to manage and control market risk 
exposures within acceptable parameters, while 
optimising the return. Management sets limits 
on the value of risk that may be accepted. However, 
the use of this approach does not prevent losses 
outside of these limits in the event of more 
significant market movements.

(i) Currency risk
The Group holds its business in the Russian 
Federation and mainly collects receivables 
nominated in Russian Roubles. However, financial 
assets and liabilities of the Group are also 
denominated in other currencies, primarily 
US Dollar, Euro.

Thus, the Group is exposed to currency risk, 
which may materially influence the financial 
position and financial results of the Group 
through the change in carrying value of financial 
assets and liabilities and amounts on foreign 
exchange rate gains or losses. The Group ensures 
that its exposure is kept to an acceptable level 
by keeping the proportion of financial assets 
and liabilities in foreign currencies to total financial 
liabilities at an acceptable level. From time to time 
the Group converts assets and liabilities from one 
currency to another.

Exposure to currency risk

The Group’s exposure to currency risk in relation 
to the USD, the major foreign currency 
for the Group’s Russian subsidiaries, was as follows 
based on notional amounts:

’000 RUB

Trade and other receivables

Cash and cash equivalents

Lease liabilities

Trade and other payables

Total

31 December 2022

31 December 2021

1,754

28,950

-

(279,002)

(248,298)

1,320

29,101

(324,892)

(389,016)

(683,487)

The Group’s exposure to currency risk in relation to the EUR was as follows based on notional amounts:

’000 RUB

Trade and other receivables

Cash and cash equivalents

Lease liabilities

Trade and other payables

Total

31 December 2022

31 December 2021

1

2

(1,459,682)

(102,224)

(1,561,903)

1,636

288

(2,142,710)

(233,153)

(2,373,939)

Sensitivity analysis

A 20% weakening/strengthening of the RUB 
against the USD at 31 December 2022 would have 
decreased/increased equity and profit or loss 
by RUB 49,660 thousand (31 December 2021: 20% 
weakening/strengthening of the RUB against 
the USD would have decreased/increased equity 
and profit or loss by RUB 136,697 thousand).

A 20% weakening/strengthening of the RUB 
against the EUR at 31 December 2022 would have 
decreased/increased equity and profit or loss 
by RUB 312,381 thousand (31 December 2021: 20% 
weakening/strengthening of the RUB against 
the EUR would have decreased/increased equity 
and profit or loss by RUB 474,788 thousand).

less cash and cash equivalents as presented 
in the consolidated financial statements;

• Monitoring of compliance with debt covenants;
• Planning: timely preparation of operating, 

investing and financing cash flow forecasts 
on rolling basis.

(i) Exposure to liquidity risk
The table below shows liabilities 
at 31 December 2022 by their remaining 
contractual maturity. The amounts disclosed 
in the maturity table are the contractual 
undiscounted cash flows, including gross 

loan commitments. Such undiscounted cash 
flows may differ from the amount included 
in the consolidated statement of financial 
position because the consolidated statement 
of financial position amounts are based 
on discounted cash flows. Where the amount 
payable is not fixed, the amount disclosed 
is determined by reference to the conditions 
existing at the end of the reporting period. 
Foreign currency payments are translated 
using the spot exchange rate at the end 
of the reporting period.

31 December 2022

’000 RUB

Carrying 
amount

Contractual 
cash flows

Demand and less 
than 6 months

From 6 
to 12 months

From 1 
to 5 years

More than 
5 years

FINANCIAL LIABILITIES AT AMORTISED COST

Secured bank loans

11,384,387

14,479,556

533,576

1,257,448

12,688,532

Unsecured bonds

17,776,960

21,540,117

2,008,245

5,700,389

13,831,483

Unsecured bank facilities

16,537,548

20,482,625

764,537

3,780,026

15,938,062

Unsecured loans from third parties

2,850

2,894

44

2,850

-

-

Lease liabilities

22,544,804

33,037,739

3,747,596

3,559,353

14,094,751

11,636,039

Trade and other payables

26,955,870

26,955,870

26,955,870

-

-

-

Total future payments, including 
future principal and interest 
payments

95,202,419

116,498,801

34,009,868

14,300,066

56,552,828 11,636,039

As at 31 December 2022, the Group’s current 
liabilities exceeded its current assets 
by RUB 6,431,960 thousand (31 December 2021: 
RUB 7,622,429 thousand). An excess of current 
liabilities over current assets is usual for the retail 
industry. The Group uses excess of trade 
and other payables over inventory to finance 

its operating and investing activities. The Group 
has reviewed its cash flow forecasts in the context 
of current and projected market conditions, 
as well as available undrawn credit facilities 
disclosed in Note 24, and is confident that it will 
be able to meet its obligations as they fall due.

31 December 2021

’000 RUB

Carrying 
amount

Contractual 
cash flows

Demand and less 
than 6 months

From 6 
to 12 months

From 1 
to 5 years

More than 
5 years

FINANCIAL LIABILITIES AT AMORTISED COST

Secured bank loans

12,856,141

16,689,291

1,029,019

1,120,722

12,677,323

1,862,227

Unsecured bonds

12,982,154

14,587,568

3,449,979

386,904

10,750,685

Unsecured bank facilities

10,985,897

12,689,941

673,762

1,162,315

10,853,864

Unsecured loans from related 
parties

1,139,016

1,146,213

1,146,213

-

Unsecured loans from third parties

2,850

2,891

41

2,850

-

-

-

-

-

-

Lease liabilities

24,063,037

34,892,651

3,425,963

3,408,019

14,897,149

13,161,520

Trade and other payables

27,299,937

27,299,937

27,299,937

-

-

-

Total future payments, including 
future principal and interest 
payments

89,329,032

107,308,492

37,024,914

6,080,810

49,179,021

15,023,747

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currency denominated monetary balances 
in the consolidated statement of financial position 
related to the Group’s entities whose functional 
currency is the RUB and is based on foreign 
currency exchange rate variances that the Group 
considered to be reasonably possible at the end 
of the reporting period. The analysis assumes that 
all other variables, in particular interest rates, 
remain constant.

(ii) Interest rate risk

The Group is exposed to the effects of fluctuations 
in the prevailing levels of market interest rates 
on its financial position and cash flows.

Profile

At the reporting date the interest rate profile 
of the Group’s interest-bearing financial 
instruments at their carrying amounts was:

’000 RUB

FIXED RATE INSTRUMENTS

Cash and cash equivalents

Loans and borrowings

Lease liabilities

VARIABLE RATE INSTRUMENTS

Loans and borrowings

31 December 2022

31 December 2021

11,053,679

(38,849,812)

(22,544,804)

8,894,506

(37,966,058)

(24,063,037)

(6,851,933)

-

Cash flow sensitivity analysis for variable rate instruments

A change of 500 basis points in interest rates at the reporting date would have increased / (decreased) 
equity and profit or loss by the amounts shown below. This analysis assumes that all other variables, 
in particular foreign currency rates, remain constant.

’000 RUB

Profit or loss

Equity

500 bp increase

500 bp decrease

500 bp increase

500 bp decrease

31 DECEMBER 2022

Variable rate instruments

Cash flow sensitivity (net)

(342,597)

342,597

342,597

(342,597)

-

-

-

-

(e) Offsetting of financial assets 
and financial liabilities

The Group may enter into sales and purchase 
agreements with the same counterparty 
in the normal course of business. The related 
amounts receivable and payable do not always 
meet the criteria for offsetting in the consolidated 
statement of financial position. This is because, 

while generally there is an intention to settle on net 
basis, the Group may not have any currently legally 
enforceable right to offset recognised amounts, 
because the right to offset may be enforceable only 
on the occurrence of future events. In particular, 
in accordance with the Russian civil law an obligation 
can be settled by offsetting against a similar claim 
if it is due, has no maturity or is payable on demand, 
unless otherwise stated in the agreement.

144—145

The following table sets out the carrying amounts of recognised financial instruments that are subject 
to the above agreements.

’000 RUB

31 DECEMBER 2022

Gross amounts before offsetting

Amounts offset

Net amounts presented in the consolidated statement 
of financial position

Amounts related to recognised financial instruments that do 
not meet some or all of the offsetting criteria

Trade and other receivables

Trade and other payables

4,528,600

(1,954,243)

2,574,357

28,910,113

(1,954,243)

26,955,870

(1,148,843)

(1,148,843)

Net amount

1,425,514

25,807,027

’000 RUB

31 DECEMBER 2021

Gross amounts before offsetting

Amounts offset

Net amounts presented in the consolidated statement 
of financial position

Amounts related to recognised financial instruments that do 
not meet some or all of the offsetting criteria

Trade and other receivables

Trade and other payables

4,319,091

(1,581,867)

2,737,224

28,881,804

(1,581,867)

27,299,937

(1,728,810)

(1,728,810)

Net amount

1,008,414

25,571,127

The net amounts presented in the consolidated 
statement of financial position disclosed above 
form part of trade and other receivables 
and trade and other payables, respectively. Other 
amounts included in these line items do not meet 
the criteria for offsetting and are not subject 
to the agreements described above.

Amounts offset comprise mainly trade payables 
for goods and bonuses receivable from suppliers.

(f) Capital management

The Group’s policy is to maintain a strong 
capital base so as to maintain investor, creditor 
and market confidence and to sustain future 
development of the business. Neither the Company 
nor its subsidiaries are subject to externally 
imposed capital requirements, except for statutory 
requirement in relation to minimum level of share 
capital and requirement in respect of positive net 
assets of LLC “O’KEY” for external loan agreement; 
the Group follows all requirements.

29 Capital commitments

The Group has capital commitments 
to acquire property, plant and equipment, 
mostly relating to construction of stores, 
and intangible assets amounting 
to RUB 1,363,338 thousand as at 31 December 2022 
(31 December 2021: RUB 586,007 thousand). 

The Group has already allocated the necessary 
resources in respect of these commitments. 
The Group believes that future net income 
and funding will be sufficient to cover these 
and any similar commitments.

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30 Contingencies

(a) Legal proceedings

From time to time and in the normal course 
of business, claims against the Group are received. 
On the basis of its own estimates and both internal 
and external professional advice, the management 
is of the opinion that no material losses will 
be incurred in respect of claims outstanding.

(b) Tax contingencies

Russian tax legislation which was enacted 
or substantively enacted at the end 
of the reporting period, is subject to varying 
interpretations when being applied 
to the transactions and activities of the Group. 
Consequently, tax positions taken by management 
and the formal documentation supporting 
the tax positions may be challenged by tax 
authorities. Russian tax administration is gradually 
strengthening, including the fact that there 
is a higher risk of review of tax transactions 
without a clear business purpose or with tax 
incompliant counterparties. Fiscal periods remain 
open to review by the authorities in respect 
of taxes for three calendar years preceding 
the year when decisions about the review 
was made. Under certain circumstances 
reviews may cover longer periods.

Russian transfer pricing (TP) legislation is generally 
aligned with the international TP principles 
developed by the Organisation for Economic 
Cooperation and Development (OECD), although 
it has specific features. The TP legislation provides 
for the possibility of additional tax assessment 
for controlled transactions (transactions between 
related parties and certain transactions between 
unrelated parties) if such transactions are not 
on an arm’s-length basis. The management 
has implemented internal controls to comply 
with current TP legislation.

Tax liabilities arising from controlled transactions 
are determined based on their actual transaction 

31 Related party transactions

prices. It is possible, with the evolution 
of the interpretation of the TP rules, that such 
prices could be challenged. The impact of any such 
challenge cannot be reliably estimated.

The Group includes companies incorporated 
outside of Russia. The tax liabilities of the Group 
are determined on the assumption that these 
companies are not subject to Russian profits 
tax, because they do not have a permanent 
establishment in Russia. This interpretation 
of relevant legislation may be challenged.

As Russian tax legislation does not provide 
definitive guidance in certain areas, the Group 
applies its judgement in interpretations 
of such uncertain areas. While management 
currently estimates that the tax positions 
and interpretations that it has taken can 
probably be sustained, there is a possible risk 
that an outflow of resources will be required 
should such tax positions and interpretations 
be challenged by the tax authorities.

The impact of any of the challenges mentioned 
above cannot be reliably estimated currently; 
however, it may be significant to the financial 
position and/or the overall operations 
of the Group.

In addition to the above matters, management 
estimates that as at 31 December 2022, the Group 
has other possible obligations of approximately 
1.1% of revenue (31 December 2021: 1.3% 
of revenue) from exposure to other than remote 
tax risks arising from certain transactions. 
These exposures are estimates that result 
from uncertainties in interpretation of applicable 
legislation and related documentation 
requirements. Management will vigorously defend 
the Group’s positions and interpretations that 
were applied in determining taxes recognised 
in these consolidated financial statements if these 
are challenged by the authorities.

Parties are generally considered to be related if 
the parties are under common control or if one 
party has the ability to control the other party 
or can exercise significant influence or joint 
control over the other party in making financial 
and operational decisions. In considering each 
possible related party relationship, attention 

is directed to the substance of the relationship, 
not merely the legal form. Related parties may 
enter into transactions which unrelated parties 
might not, and transactions between related 
parties may not be effected on the same terms, 
conditions and amounts as transactions between 
unrelated parties.

Related parties of the Group fall into the following categories:
1.  The Company’s major indirect shareholders (Note 1);
2.  Other related parties under control of the major indirect shareholders;
3.  Members of the Board of Directors of the Company and other key management personnel.

(a) Transactions with key management personnel

Key management received the following remuneration during the year, which is included in personnel costs:

’000 RUB

SHORT-TERM EMPLOYEE BENEFITS:

Salaries and short-term bonuses

Social security contributions

Other short-term payments

LONG-TERM EMPLOYEE BENEFITS:

Long-term service bonus

Total

2022

2021

395,924

24,781

58,968

-

479,672

449,958

16,386

20,000

170,497

656,841

In addition, members of the Company’s Board of Directors received remuneration in the amount 
of RUB 67,051 thousand for the year ended 31 December 2022 (2021: RUB 62,264 thousand) which 
is included in legal and professional expenses.

(b) Transactions with other related parties
(i) Revenue

’000 RUB

Sale of services

Total

2022

1,760

1,760

Income

2021

1,751

1,751

31 December 2022

31 December 2021

Receivables

473

473

2,871

2,871

All outstanding balances with other related parties are to be settled in cash within six months 
of the reporting date. None of the balances are secured or impaired.

(ii) Expenses

’000 RUB

Variable lease expenses and expenses relating to short-term and low value leases

Interest expense on lease liabilities

Interest expense on loans and borrowings

Other services received

Total

(iii) Leases with other related parties

Lease liabilities under related party arrangements were as follows:

2022

33,265

127,593

56,100

11,375

Expenses

2021

91,219

61,423

84,239

56,875

228,333

293,756

’000 RUB

31 December 2022

31 December 2021

Lease liabilities due to other related parties, including:

Current lease liabilities

Non-current lease liabilities

1,651,238

444,160

1,207,078

514,100

468,815

45,285

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Terms of the leases with other related parties are such that the Group pays rentals which include 
the reimbursement of all operating expenses related to the hypermarkets leased and nearby leased areas 
and a certain percentage of the Group’s retail revenue from the operation of these hypermarkets.

(iv) Loans and borrowings

’000 RUB

Loans and borrowings

31 December 2022

31 December 2021

-

1,139,016

The loans from other related parties are denominated in USD, bear interest at 12% per annum have been 
fully paid on 31 August 2022. In 2022 accrued and fully paid interest amounted to RUB 56,100 thousand.

32 Fair value disclosures

Fair value measurements are analysed 
and categorised by level in the fair value hierarchy 
as follows:
1.  Level 1 are measurements at quoted prices 
(unadjusted) in active markets for identical 
assets or liabilities;

2.  Level 2 measurements are valuations techniques 
with all material inputs observable for the asset 
or liability, either directly (that is, as prices) 
or indirectly (that is, derived from prices); and

3.  Level 3 measurements are valuations not 
based on observable market data (that is, 
unobservable inputs).

Management applies judgement in categorising 
financial instruments using the fair value hierarchy. 
If a fair value measurement uses observable 
inputs that require significant adjustment, 
that measurement is a Level 3 measurement. 
The significance of a valuation input is assessed 
against the fair value measurement in its entirety.

(a) Recurring fair value measurements

Recurring fair value measurements are those 
that the accounting standards require or permit 
in the statement of financial position at the end 
of each reporting period.

Investment property. Fair value of the investment 
property is updated by the Group annually 
on 31 December applying the income approach 
and market approach. Refer to Note 13.

(b) Non-recurring fair 
value measurements

As at 31 December 2022, recoverable amount 
of some of the Group’s non-current assets tested 
for impairment was determined on the basis 
of the fair value less costs of disposals approach. 
Refer to Note 14.

(c) Assets and liabilities not 
measured at fair value but 
for which fair value is disclosed

Fair value was determined by the Group for initial 
recognition of financial assets and liabilities which 
are subsequently measured at amortised cost.

Fair value of the Group’s financial assets 
and liabilities measured at amortised cost 
approximates their carrying amounts. Fair value 
of the Group’s bonds listed on Moscow exchange 
was determined based on active market quotations 
(Level 1 fair value). Fair value of the Group’s other 
financial assets and liabilities at amortised cost 
belongs to Level 2 measurements in the fair value 
hierarchy.

There were no transfers between the levels 
of the fair value hierarchy or changes in valuation 
techniques for fair value measurements 
during 2022 and 2021.

33 Significant accounting policies

The principal accounting policies set out below have been consistently applied to all the periods 
presented in these consolidated financial statements and have been applied consistently by Group 
entities.

(a) Basis of consolidation
(i) Subsidiaries

Subsidiaries are those investees, that the Group 
controls because the Group (i) has power to direct 
the relevant activities of the investees that 
significantly affect their returns, (ii) has exposure, 
or rights, to variable returns from its involvement 
with the investees, and (iii) has the ability to use 
its power over the investees to affect the amount 
of the investor’s returns. The financial statements 
of subsidiaries are included in the consolidated 
financial statements from the date that control 
commences until the date that control ceases. 
The accounting policies of subsidiaries have 
been changed when necessary to align them 
with the policies adopted by the Group.

(ii) Transactions eliminated on consolidation
Intra-group balances and transactions, 
and any unrealised gains arising from intra-
group transactions, are eliminated in preparing 
the consolidated financial statements. Unrealised 
losses are also eliminated unless the cost cannot 
be recovered.

Loans between Group entities and related foreign 
exchange gains or losses are eliminated upon 
consolidation. However, where the loan is between 
Group entities that have different functional 
currencies, the foreign exchange gain or loss 
cannot be eliminated in full and is recognised 
in the consolidated profit or loss, unless the loan 
is not expected to be settled in the foreseeable 
future and thus forms part of the net investment 
in foreign operation. In such a case, the foreign 
exchange gain or loss is recognised in other 
comprehensive income.

(b) Foreign currency
(i) Foreign currency transactions and balances
Monetary assets and liabilities are translated 
into each entity’s functional currency at the official 
exchange rate of the Central Bank of the Russian 
Federation (“CBRF”) at the respective end 
of the reporting period. Foreign exchange 
gains and losses resulting from the settlement 
of the transactions and from the translation 
of monetary assets and liabilities into each entity’s 
functional currency at year-end official exchange 
rates of the CBRF including foreign exchange 
gains and losses on borrowings and cash and cash 
equivalents, as well as any other foreign exchange 
gains and losses are recognised in profit or loss 
as a separate line item.

Translation at year-end rates does not apply 
to non-monetary items that are measured 
at historical cost. Non-monetary items measured 

at fair value in a foreign currency, including 
equity investments, are translated using 
the exchange rates at the date when the fair 
value was determined. Effects of exchange rate 
changes on non-monetary items measured at fair 
value in a foreign currency are recorded as part 
of the fair value gain or loss.

(ii) Foreign operations
The assets and liabilities of foreign operations 
are translated to RUB at the exchange rates 
at the reporting date. The income and expenses 
of foreign operations are translated 
to RUB at exchange rates at the dates 
of the transactions.

Foreign currency differences are recognised 
directly in other comprehensive income. 
Since 1 January 2005 the Group’s date of transition 
to IFRSs, such differences have been recognised 
in the foreign currency translation reserve. 
When a foreign operation is disposed of such 
that control is lost, the cumulative amount 
in the translation reserve related to that foreign 
operation is reclassified to profit or loss as part 
of the gain or loss on disposal. When the Group 
disposes of only part of its interest in a subsidiary 
that includes a foreign operation while retaining 
control, the relevant proportion of the cumulative 
amount is reattributed to non-controlling 
interests.

(c) Financial instruments
(i) Non-derivative financial assets 
and financial liabilities – initial recognition
Non-derivative financial instruments represented 
by cash and cash equivalents, loans given, trade 
and other receivables and lease receivables 
are initially recorded at fair value adjusted 
for transaction costs. Fair value at initial 
recognition is best evidenced by the transaction 
price. A gain or loss on initial recognition is only 
recorded if there is a difference between fair value 
and transaction price which can be evidenced 
by other observable current market transactions 
in the same instrument or by a valuation technique 
whose inputs include only data from observable 
markets. After the initial recognition, an ECL 
allowance is recognised for financial assets 
measured at amortised cost (AC), resulting 
in an immediate accounting loss.

(ii) Non-derivative financial assets – 
classification and subsequent measurement
All of the Group’s non-derivative financial assets 
belong to the AC measurement category. 
The classification and subsequent measurement 
of debt financial assets depends on: (i) the Group’s 

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business model for managing the related assets 
portfolio and (ii) the cash flow characteristics 
of the asset.

The business model reflects how the Group 
manages the assets in order to generate cash 
flows – whether the Group’s objective is: (i) 
solely to collect the contractual cash flows 
from the assets (“hold to collect contractual cash 
flows”,) or (ii) to collect both the contractual cash 
flows and the cash flows arising from the sale 
of assets (“hold to collect contractual cash flows 
and sell”) or, if neither of (i) and (ii) is applicable, 
the financial assets are classified as part of “other” 
business model and measured at FVTPL.

Business model is determined for a group of assets 
(on a portfolio level) based on all relevant evidence 
about the activities that the Group undertakes 
to achieve the objective set out for the portfolio 
available at the date of the assessment. Factors 
considered by the Group in determining 
the business model include the purpose 
and composition of a portfolio, past experience 
on how the cash flows for the respective 
assets were collected, how risks are assessed 
and managed, how the assets’ performance 
is assessed and how managers are compensated.

Where the business model is to hold assets 
to collect contractual cash flows or to hold 
contractual cash flows and sell, the Group assesses 
whether the cash flows represent solely payments 
of principal and interest (“SPPI”).

Where the contractual terms introduce exposure 
to risk or volatility that is inconsistent with a basic 
lending arrangement, the financial asset 
is classified and measured at FVTPL. The SPPI 
assessment is performed on initial recognition 
of an asset and it is not subsequently reassessed.

Financial instruments are reclassified only when 
the business model for managing the portfolio 
as a whole changes. The reclassification 
has a prospective effect and takes place 
from the beginning of the first reporting period 
that follows after the change in the business 
model.

(iii) Financial assets impairment – 
credit loss allowance for ECL
The Group assesses, on a forward-looking basis, 
the ECL for debt instruments measured at AC. 
The Group measures ECL and recognises net 
impairment losses on financial assets at each 
reporting date. The measurement of ECL reflects: 
(i) an unbiased and probability weighted amount 
that is determined by evaluating a range of possible 

outcomes, (ii) time value of money and (iii) all 
reasonable and supportable information that 
is available without undue cost and effort at the end 
of each reporting period about past events, current 
conditions and forecasts of future conditions.

Debt instruments measured at AC are presented 
in the consolidated statement of financial position 
net of the allowance for ECL.

The Group applies the IFRS 9 simplified approach 
to measuring expected credit losses which 
uses a lifetime expected loss allowance for trade 
and lease receivables. For other financial 
assets the Group applies a three stage model 
for impairment, based on changes in credit quality 
since initial recognition.

(iv) Financial assets – write-off
Non-derivative financial assets are written-off, 
in whole or in part, when the Group exhausted all 
practical recovery efforts and has concluded that 
there is no reasonable expectation of recovery. 
The write-off represents a derecognition event. 
The Group may write-off financial assets that 
are still subject to enforcement activity when 
the Group seeks to recover amounts that 
are contractually due, however, there is no 
reasonable expectation of recovery.

(v) Financial assets – derecognition
The Group derecognises financial assets when (a) 
the assets are redeemed or the rights to cash flows 
from the assets otherwise expire or (b) the Group 
has transferred the rights to the cash flows 
from the financial assets or entered into a qualifying 
pass-through arrangement whilst (i) also 
transferring substantially all the risks and rewards 
of ownership of the assets or (ii) neither 
transferring nor retaining substantially all the risks 
and rewards of ownership but not retaining control.

Control is retained if the counterparty does 
not have the practical ability to sell the asset 
in its entirety to an unrelated third party without 
needing to impose additional restrictions 
on the sale.

(vi) Financial liabilities – 
measurement categories
Financial liabilities are classified as subsequently 
measured at AC, except for (i) financial liabilities 
at FVTPL: this classification is applied to derivatives 
and other financial liabilities designated 
as such at initial recognition and (ii) financial 
guarantee contracts and loan commitments, 
if any (iii) financial liabilities at FVOCI: this 
classification is applied to financial instruments 
carried at fair value (swaps).

(vii) Financial liabilities – derecognition

Financial liabilities are derecognised when they 
are extinguished (i.e. when the obligation specified 
in the contract is discharged, cancelled or expires).

An exchange between the Group and its original 
lenders of debt instruments with substantially 
different terms, as well as substantial 
modifications of the terms and conditions 
of existing financial liabilities, are accounted 
for as an extinguishment of the original financial 
liability and the recognition of a new financial 
liability. The terms are substantially different if 
the discounted present value of the cash flows 
under the new terms, including any fees paid 
net of any fees received and discounted using 
the original effective interest rate, is at least 
10% different from the discounted present value 
of the remaining cash flows of the original financial 
liability. In addition, other qualitative factors, such 
as the currency that the instrument is denominated 
in, changes in the type of interest rate, new 
conversion features attached to the instrument 
and change in loan covenants are also considered. 
If an exchange of debt instruments or modification 
of terms is accounted for as an extinguishment, 
any costs or fees incurred are recognised as part 
of the gain or loss on the extinguishment. If 
the exchange or modification is not accounted 
for as an extinguishment, any costs or fees 
incurred adjust the carrying amount of the liability 
and are amortised over the remaining term 
of the modified liability.

Modifications of liabilities that do not result 
in extinguishment are accounted for as a change 
in estimate using a cumulative catch up method, 
with any gain or loss recognised in profit or loss, 
unless the economic substance of the difference 
in carrying values is attributed to a capital 
transaction with owners.

(viii) Offsetting financial instruments
Financial assets and liabilities are offset and the net 
amount reported in the consolidated statement 
of financial position only when there is a legally 
enforceable right to offset the recognised 
amounts, and there is an intention to either settle 
on a net basis, or to realise the asset and settle 
the liability simultaneously. Such a right of set 
off (a) must not be contingent on a future 
event and (b) must be legally enforceable in all 
of the following circumstances: (i) in the normal 
course of business, (ii) in the event of default 
and (iii) in the event of insolvency or bankruptcy.

(ix) Cash and cash equivalents
Cash and cash equivalents include cash 
in hand, deposits held at call with banks, 

and other short-term highly liquid investments 
with original maturities of three months or less. 
Cash and cash equivalents are carried at AC 
because: (i) they are held for collection 
of contractual cash flows and those cash flows 
represent SPPI, and (ii) they are not designated 
at FVTPL.

(x) Trade and other receivables
Trade and other receivables are recognised initially 
at fair value and are subsequently carried at AC 
using the effective interest method.

(xi)Trade and other payables
Trade payables are accrued when the counterparty 
performs its obligations under the contract 
and are recognised initially at fair value 
and subsequently carried at AC using the effective 
interest method.

(xii) Loans and borrowings
Loans and borrowings are recognised initially 
at fair value, net of transaction costs incurred 
and are subsequently carried at AC using 
the effective interest method.

(xiii) Capitalisation of borrowing costs
General and specific borrowing costs directly 
attributable to the acquisition, construction 
or production of assets that are not carried at fair 
value and that necessarily take a substantial time 
to get ready for intended use or sale (qualifying 
assets) are capitalised as part of the costs of those 
assets.

The commencement date for capitalisation 
is when (a) the Group incurs expenditures 
for the qualifying asset; (b) it incurs borrowing 
costs; and (c) it undertakes activities that 
are necessary to prepare the asset for its intended 
use or sale.

Capitalisation of borrowing costs continues up 
to the date when the assets are substantially ready 
for their use or sale.

The Group capitalises borrowing costs that could 
have been avoided if it had not made capital 
expenditure on qualifying assets. Borrowing 
costs capitalised are calculated at the Group’s 
average funding cost (the weighted average 
interest cost is applied to the expenditures 
on the qualifying assets), except to the extent that 
funds are borrowed specifically for the purpose 
of obtaining a qualifying asset. Where this 
occurs, actual borrowing costs incurred 
on the specific borrowings less any investment 
income on the temporary investment of these 
borrowings are capitalised.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service(d) Transactions with owners
(i) Ordinary shares/share capital

Ordinary shares are classified as equity. 
Incremental costs directly attributable to issue 
of ordinary shares are recognised as a deduction 
from equity, net of any tax effects. Any excess 
of the fair value of consideration received 
over the par value of shares issued is recorded 
as additional paid-in capital in equity.

(ii) Distributions to owners/
contributions from owners
Dividends are recorded as a liability 
and deducted from equity in the period 
in which they are declared and approved. 
Any dividends declared after the reporting 
period and before the consolidated financial 
statements are authorised for issue are disclosed 
in the subsequent events note.

(e) Property, plant and equipment 
and construction in progress
(i) Recognition and measurement
Items of property, plant and equipment, 
except for land, are measured at cost less 
accumulated depreciation and impairment losses. 
The cost of property, plant and equipment 
at 1 January 2005, the date of transition to IFRSs, 
was determined by reference to its fair value 
at that date.

Cost includes expenditure that is directly 
attributable to the acquisition of the asset. 
The cost of self-constructed assets includes 
the cost of materials and direct labour, any other 
costs directly attributable to bringing the asset 
to a working condition for their intended use, 
the costs of dismantling and removing the items 
and restoring the site on which they are located, 
and capitalised borrowing costs. Purchased 
software that is integral to the functionality 
of the related equipment is capitalised as part 
of that equipment.

Any gain or loss on disposal of an item of property, 
plant and equipment is determined by comparing 
the proceeds from disposal with the carrying 
amount of property, plant and equipment, 
and is recognised net within “other operating 
income and expense” in profit or loss.

(ii) Subsequent costs
The cost of replacing part of an item of property, 
plant and equipment is recognised in the carrying 
amount of the item if it is probable that the future 
economic benefits embodied within the part will 
flow to the Group and its cost can be measured 
reliably. The carrying amount of the replaced 
part is derecognised. The costs of the day-to-
day servicing of property, plant and equipment 
are recognised in profit or loss as incurred.

(iii) Depreciation
Land and construction in progress are not 
depreciated. Other items of property, plant 
and equipment are depreciated from the date 
that they are installed and are ready for use, 
or in respect of internally constructed assets, 
from the date that the asset is completed 
and ready for use. Depreciation is based 
on the cost of an asset less its residual value. 
Significant components of individual assets 
are assessed and if a component has a useful life 
that is different from the remainder of that asset, 
that component is depreciated separately.

Depreciation is recognised in profit or loss 
on a straight-line basis over the estimated useful 
lives of each part of an item of property, plant 
and equipment, since this most closely reflects 
the expected pattern of consumption of the future 
economic benefits embodied in the asset. 
Leased assets are depreciated over the shorter 
of the lease term and their useful lives unless 
it is reasonably certain that the Group will obtain 
ownership by the end of the lease term.

The estimated useful lives of significant items 
of property, plant and equipment for the current 
and comparative periods are as follows:

Buildings

Machinery and equipment, auxiliary facilities

30 years

2-20 years

Leasehold improvements

Other fixed assets

the lowest of the useful life or the term of underlying lease

2-10 years

Depreciation methods, useful lives and residual 
values are reviewed at each financial year end 
and adjusted if appropriate.

(f) Investment property

Investment property is property held 
by the Group to earn rental income or for capital 
appreciation or both, including land held 

for a currently undetermined future use, and which 
is not occupied by the Group. Properties that 
are mainly occupied by the Group and insignificant 
portion of which is leased out to third parties 
mainly for offering additional customer 
service are presented within property, plant 
and equipment.

Investment property, including assets under 
construction for future use as investment 
property, is initially recognised at cost, including 
transaction costs, and subsequently remeasured 
at fair value with any change therein recognised 
in profit or loss within “other operating income 
and expenses”. If fair value of investment property 
under construction is not reliably determinable, 
the Group measures that investment property 
under construction at cost until either its fair value 
becomes reliably determinable or construction 
is completed (whichever is earlier).

Fair value of the Group’s investment property 
is the price that would be received from sale 
of the asset in an orderly transaction, without 
deduction of any transaction costs. The best 
evidence of fair value is given by current prices 
in an active market for similar property in the same 
location and condition. Market value of the Group’s 
investment property is determined based 
on reports of independent appraisers, who hold 
recognised and relevant professional qualifications 
and who have recent experience in the valuation 
of property in the same location and category.

When the use of a property changes such that 
it is reclassified as property, plant and equipment, 
its fair value at the date of reclassification becomes 
its deemed cost for subsequent accounting.

Earned rental income is recorded in profit or loss 
for the year within revenue.

(g) Intangible assets
(i) Intangible assets
Intangible assets that are acquired by the Group 
have finite useful lives and are measured at cost 
less accumulated amortisation and accumulated 
impairment losses. Intangible assets primarily 
include capitalised computer software, patents 
and licenses. Acquired computer software, 
licenses and patents are capitalised on the basis 
of the costs incurred to acquire and bring them 
to use.

(ii) Subsequent expenditure
Subsequent expenditure is capitalised only 
when it increases the future economic benefits 
embodied in the specific asset to which it relates. 

152—153

All other expenditure is recognised in the profit 
or loss as incurred.

(iii) Amortisation
Amortisation is based on the cost of the asset less 
its estimated residual value.

Amortisation is recognised in profit or loss 
on a straight-line basis over the estimated useful 
lives of intangible assets from the date that 
they are available for use since this most closely 
reflects the expected pattern of consumption 
of future economic benefits embodied in the asset. 
The estimated useful lives for the current 
and comparative periods are as follows:

software

other intangible assets

1-7 years

1-5 years

Amortisation methods, useful lives and residual 
values are reviewed at each financial year end 
and adjusted if appropriate.

(h) Leases

At inception of a contract, the Group assesses 
whether a contract is, or contains, a lease. 
A contract is, or contains, a lease if the contract 
conveys the right to control the use of an identified 
asset for a period of time in exchange 
for consideration. To assess whether a contract 
conveys the right to control the use of an identified 
asset, the Group assesses whether:

• The contract involves the use of an identified 

asset – this may be specified explicitly 
or implicitly and should be physically distinct 
asset. If the supplier has a substantive 
substitution right, then the asset is not 
identified;

• The Group has the right to obtain substantially 

all of the economic benefits from use 
of the asset throughout the period of use; and

• The Group has the right to direct the use 

of the asset.

The Group has the right when it has the decision-
making rights that are most relevant to changing 
how and for what purpose the asset is used. In rare 
cases where the decision about how and for what 
purposes the asset is used is predetermined, 
the Group has the right to direct the use 
of the asset if either:

• The Group has the right to operate the asset; or
• The Group designed the asset in a way that 

predetermines how and for what purpose it will 
be used.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service154—155

Lease payments which were not included 
in the measurement of the lease liabilities 
(including certain variable payments, short-
term leases and leases of low-value assets) 
are presented as operating cash flows.

(i) Inventories

Cost of goods for resale includes costs of purchase 
(comprising of the purchase price, including import 
duties and other non-recoverable taxes, transport 
and handling costs, and any other directly 
attributable costs, less relevant supplier discounts, 
bonuses and similar items), as well as other costs 
such as internal handling, packaging and transport 
to the extent that it directly relates to bringing 
the goods to the location and condition ready 
for sale.

Where the goods for resale assume conversion, 
which is the case for the Group’s self-produced 
catering products, their cost also includes items 
specifically attributable to units of production 
(for example, direct labour, direct expenses 
and sub-contracted work), as well as a systematic 
allocation of fixed and variable production 
overheads incurred in the converting them 
into products ready for sale.

The cost of inventories is based on the moving 
weighted average principle.

Inventories are measured at the lower of cost 
and net realisable value. Net realisable value 
is the estimated selling price in the ordinary course 
of business, less the estimated costs of completion 
and selling expenses.

( j) Impairment of non-financial assets

The carrying amounts of the Group’s non-
financial assets, other than investment property 
and deferred tax assets, are reviewed at each 
reporting date to determine whether there 
is any indication of impairment. If any such 
indication exists, then the asset’s recoverable 
amount is estimated.

The recoverable amount of an asset or cash-
generating unit is the greater of its value 
in use and its fair value less costs of disposal. 
In assessing value in use, the estimated future 
cash flows are discounted to their present value 
using a pre-tax discount rate that reflects current 
market assessments of the time value of money 
and the risks specific to the asset or cash-
generating unit. For the purpose of impairment 
testing, assets that cannot be tested individually 
are grouped together into the smallest 

group of assets that generates cash inflows 
from continuing use that are largely independent 
of the cash inflows of other assets or groups 
of assets (the “cash-generating unit”).

An impairment loss is recognised if the carrying 
amount of an asset or its cash-generating unit 
exceeds its recoverable amount. Impairment 
losses are recognised in profit or loss within other 
operating income and expenses. Impairment 
losses recognised in respect of cash-generating 
units are allocated to reduce the carrying amount 
of assets in the unit (group of units) on a pro rata 
basis.

Impairment losses recognised in prior 
periods are assessed at each reporting date 
for any indications that the loss has decreased 
or no longer exists. An impairment loss is reversed 
if there has been a change in the estimates 
used to determine the recoverable amount. 
An impairment loss is reversed only to the extent 
that the asset’s carrying amount does not exceed 
the carrying amount that would have been 
determined, net of depreciation or amortisation, 
if no impairment loss had been recognised.

In testing a cash-generating unit for impairment, 
the Group identifies all the corporate assets that 
relate to the cash-generating unit under review. 
If a portion of the carrying amount of a corporate 
asset can be allocated on a reasonable 
and consistent basis to that unit, the Group 
compares the carrying amount of the unit, 
including the portion of the carrying amount 
of the corporate asset allocated to the unit, 
with its recoverable amount. If a corporate asset 
cannot be allocated on a reasonable and consistent 
basis to the cash-generating unit, the Group 
assesses the impairment of this corporate asset 
on an individual basis.

(k) Employee benefits
(i) Short-term employee benefits
Wages, salaries, contributions to the state 
pension and social insurance funds, paid annual 
leave and sick leave, bonuses, and non-monetary 
benefits (such as health services) are measured 
on an undiscounted basis and accrued in the year 
in which the associated services are rendered 
by the employees of the Group. The Group has no 
legal or constructive obligation to make pension 
or similar benefit payments beyond the payments 
to the statutory defined contribution scheme.

A liability is recognised for the amount expected 
to be paid under short-term bonus if the Group 
has a present legal or constructive obligation 

The lease payments are discounted using 
the interest rate implicit in the lease. If that 
rate cannot be readily determined, the Group’s 
incremental borrowing rate is used, being the rate 
that the Group would have to pay to borrow 
the funds necessary to obtain an asset of similar 
value to the right-of-use asset in a similar economic 
environment with similar terms, collateral 
and conditions.

The right-of-use assets are measured at cost 
comprising the following:

• the amount of the initial measurement 
• any lease payments made at or before 

of the lease liability;

the commencement date less any lease 
incentives received;

• any initial direct costs.

The lease liability is measured at amortised cost 
using the effective interest method. The carrying 
amount of liability is remeasured to reflect 
any reassessment, lease modification or revised 
in-substance fixed payments. It is remeasured when 
there is (i) a change in future lease payments arising 
from a change in an index or a rate;(ii) a change 
in the lease term depending on the reassessment 
of whether the Group will exercise extension 
or termination options; and (iii) lease modifications, 
when the modification is not accounted 
for as a separate lease. When the lease liability 
is remeasured, a corresponding adjustment is made 
to the carrying amount of the right-of-use asset 
or is recorded in profit or loss if the carrying amount 
of the right-of-use asset has been reduced to zero.

Payments associated with short-term leases 
and leases of low-value assets are recognised 
on a straight-line basis as an expense in profit 
or loss. Short-term leases are leases with a lease 
term of 12 months or less. Low-value assets 
comprise IT-equipment and refrigeration 
equipment.

Some property leases contain variable payment 
terms that are linked to sales generated by a store. 
Such variable lease payments are recognised 
in profit or loss in the period in which the condition 
that triggers those payments occurs.

The Group presents right-of-use assets and lease 
liabilities in the separate lines in the consolidated 
statement of financial position.

Lease payments including repayment of principal 
lease liability and accrued interest are classified 
consistently with payments of other financial 
liabilities in the consolidated statement 
of cash flows.

Leases are recognised as a right-of-use asset 
and a corresponding liability at the date at which 
the leased asset is available for use by the Group. 
Each lease payment is allocated between 
the liability and finance cost. The finance cost 
is charged to profit or loss over the lease period so 
as to produce a constant periodic rate of interest 
on the remaining balance of the liability for each 
period. The right-of-use asset is depreciated 
over the shorter of the asset’s useful life 
and the lease term on a straight-line basis.

The estimated useful lives of right-of-use asset 
are as follows:

Trade premises

Land

Other

3-17 years

2-47 years

1-5 years

At the commencement date, lease liabilities 
are measured at an amount equal to the present 
value of the following lease payments:

• fixed payments (including in-substance fixed 
• variable lease payments that are based 

payments), less any lease incentives receivable;

on an index or a rate, initially measured using 
the index or rate as at the commencement date;

• amounts expected to be payable by the Group 
• the exercise price of a purchase option if 

under residual value guarantees;

the Group is reasonably certain to exercise that 
option; and

• payments of penalties for terminating the lease, 

if the lease term reflects the Group exercising 
that option.

The following variable payments are not included 
in the calculation of lease liability:

• payments under land lease agreements, 

the calculation of which depends 
on the cadastral value of the land plot and other 
coefficients established by government 
decrees;

• payments for utilities and other services, 
• variable lease payments that depend 

determined upon the fact of consumption;

on turnover.

Extension options (or period after termination 
options) are only included in the lease term if 
the lease is reasonably certain to be extended 
(or not terminated). Lease payments to be made 
under reasonably certain extension options 
are also included in the measurement 
of the liability.

Annual ReportOverviewStrategic ReportOperational ReviewFinancial ReviewCorporate GovernaceFinancial Statements2022Delivering great customer  service156—157

to pay this amount as a result of past service 
provided by the employee, and the obligation can 
be estimated reliably.

(ii) Long-term employee benefits
Long-term employee benefits represent long-term 
service bonuses. Long-term employee benefits 
are expensed evenly during the periods in which 
they are earned by employees.

(l) Provisions

A provision is recognised if, as a result 
of a past event, the Group has a present legal 
or constructive obligation that can be estimated 
reliably, and it is probable that an outflow 
of economic benefits will be required to settle 
the obligation. Provisions are determined 
by discounting the expected future cash 
flows at a pre-tax rate that reflects current 
market assessments of the time value of money 
and the risks specific to the liability. The unwinding 
of the discount is recognised as a finance cost.

(m) Revenue

Revenue is income arising in the course 
of the Group’s ordinary activities. Revenue 
is recognised in the amount of transaction price. 
Transaction price is the amount of consideration 
to which the Group expects to be entitled 
in exchange for transferring control over promised 
goods or services to a customer, excluding 
the amounts collected on behalf of third parties.

Revenue is recognised net of VAT, returns 
and discounts.

(i) Revenue from contracts with customers
Revenue from contracts with customers 
is represented by sales of trading stock, including 
retail sales of goods and sales of self-produced 
catering products. The major source of sales 
of trading stock is retail revenue.

Revenue from sale of goods and self-catering 
products is recognised when control of the goods 
and products has transferred to the customer, 
normally for the customers it is occurred 
in the store at the point of sale. No element 
of financing is deemed present, as payment 
of the transaction price is due immediately.

that a significant reversal in the cumulative revenue 
recognised will not occur.

Gift cards and award points issued by the Group 
are recorded as a contract liability within trade 
and other payables upon sale when prepaid 
by customers until they are redeemed or expire.

In the reporting period, the Group’s hypermarkets 
business maintained a loyalty program where 
retail customers were able to accumulate 
award points on purchases of certain goods 
which entitled them to a discount on future 
purchases in the hypermarkets. Also, from time 
to time, the Group holds promotional campaigns 
where the Group provides discount coupons 
to the customers that purchase goods with total 
value above a pre-determined amount. 
The discount coupons entitle the customers 
to a free purchase or a discount on selected 
goods immediately after the campaign ends. Such 
award points and coupons represent a material 
right to the customers and give rise to a separate 
performance obligation to deliver the customers 
additional or discounted goods. The total 
transaction price is allocated on the portfolio 
basis to the initial and the additional performance 
obligations on a relative stand-alone selling price 
basis. The estimated stand-alone selling price 
of the award points is determined with reference 
to the extent to which future performance is not 
expected to be required because the customer 
does not redeem the points awarded.

(ii) Rental income
The Group leases out trade premises under 
operating lease. Rental income from investment 
property is recognised in profit or loss 
on a straight-line basis over the term 
of the lease. When assets are leased out under 
an operating lease, the lease payments receivable 
are recognised as rental income on a straight-line 
basis over the lease term. Lease incentives granted 
are recognised as an integral part of the total 
rental income.

(n) Cost of goods sold

Cost of goods sold includes the cost of goods 
for resale and self-produced catering products 
sold to customers.

In accordance with the Russian consumer 
protection legislation, the customers have the right 
of return of goods in a range of categories within 
14 days after the purchase. Such estimated returns 
are assessed at each reporting date. Based 
on historical data about returns, it is probable 

The Group receives various types of bonuses 
from suppliers of goods, primarily in the form 
of volume discounts, slotting fees and counter 
services to suppliers related to the purchases 
made. These bonuses decrease the cost 
of the goods and are recorded as reduction of cost 
of sales as the related goods are sold.

Losses from inventory shortages are recognised 
in cost of goods sold.

(o) Finance income and costs

Finance income comprises interest income 
on issued loans and bank deposits. Interest income 
is recognised as it accrues in profit or loss, using 
the effective interest method.

Finance costs comprise interest expense 
on borrowings and lease liabilities and unwinding 
of the discount on provisions, if any. Borrowing 
costs that are not directly attributable 
to the acquisition, construction or production 
of a qualifying asset are recognised in profit or loss 
using the effective interest method.

(p) Income tax

Income taxes have been provided 
in the consolidated financial statements 
in accordance with the respective legislation 
enacted or substantively enacted by the end 
of the reporting period. Income tax comprises 
current and deferred tax. Current tax 
and deferred tax are recognised in profit or loss 
except to the extent that they are recognised 
in other comprehensive income or directly 
in equity because they relate to transactions 
that are also recognised, in the same accounting 
period, in other comprehensive income or directly 
in equity.

Current tax is the expected tax payable 
or receivable on the taxable profit or loss 
for the year, using tax rates enacted 
or substantively enacted at the reporting date, 
and any adjustment to tax payable or receivable 
in respect of previous years. Taxes other than 
on income are recorded within general, selling 
and administrative expenses or cost of sales, based 
on their function.

Deferred tax is recognised in respect of tax 
loss carried forward and temporary differences 
between the carrying amounts of assets 
and liabilities for financial reporting purposes 
and the amounts used for taxation purposes. 
Deferred tax is not recognised for the following 
temporary differences: the initial recognition 
of assets or liabilities in a transaction that 
is not a business combination and that affects 
neither accounting nor taxable profit or loss, 
and differences relating to investments 
in subsidiaries to the extent that it is probable 
that they will not reverse in the foreseeable future. 

This exemption is not applied to initial recognition 
of lease assets and liabilities under IFRS 16. 
A deferred tax asset is recognised for unused 
tax losses, unused tax credits and deductible 
temporary differences, to the extent that 
it is probable that future taxable profits will 
be available against which they can be used. 
Deferred tax assets are reviewed at each 
reporting date and are reduced to the extent that 
it is no longer probable that the related tax benefit 
will be realised.

The measurement of deferred tax reflects the tax 
consequences that would follow the manner 
in which the Group expects, at the end 
of the reporting period, to recover or settle 
the carrying amount of its assets and liabilities.

Deferred tax is measured at the tax rates that 
are expected to be applied to the temporary 
differences when they reverse, based on the laws 
that have been enacted or substantively enacted 
by the reporting date. Deferred tax assets 
and liabilities are offset if there is a legally 
enforceable right to offset current tax assets 
and liabilities, and they relate to income taxes 
levied by the same tax authority on the same 
taxable entity, or on different tax entities, but they 
intend to settle current tax liabilities and assets 
on a net basis or their tax assets and liabilities will 
be realised simultaneously.

In accordance with the tax legislation 
of the Russian Federation, tax losses and current 
tax assets of a company in the Group may not 
be set off against taxable profits and current tax 
liabilities of other Group companies, therefore 
deferred tax assets and liabilities are offset only 
within the individual companies of the Group.

In determining the amount of current and deferred 
tax the Group takes into account the impact 
of uncertain tax positions and whether additional 
taxes, penalties and late-payment interest may 
be due. The Group believes that its accruals 
for tax liabilities are adequate for all open tax 
years based on its assessment of many factors, 
including interpretations of tax law and prior 
experience. This assessment relies on estimates 
and assumptions and may involve a series 
of judgments about future events. New 
information may become available that causes 
the Group to change its judgment regarding 
the adequacy of existing tax liabilities; such 
changes to tax liabilities will impact the tax expense 
in the period that such a determination is made.

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34 Events subsequent to the reporting date

In March 2023 the Astana International Exchange 
(“AIX”) has approved the listing of global 
depositary receipts (“GDRs”) of the Group. 
Since 20 March 2023 O’KEY Group’s GDR’s 
started trading on the AIX. The Group 
intends to keep both its primary listing 

on the London Stock Exchange, which it has 
had since November 2010, and its secondary 
listing on the Moscow Exchange, where its GDRs 
have traded since December 2020. The Group 
does not plan to issue new shares in connection 
with its AIX listing.

• Deferred Tax related to Assets and Liabilities 

arising from a Single Transaction 
(Amendments to IAS 12)

The amendments narrow the scope of the initial 
recognition exemption to exclude transactions 
that give rise to equal and offsetting temporary 
differences – e.g. leases and decommissioning 
liabilities. The amendments apply for annual 
reporting periods beginning on or after 
1 January 2023. For leases and decommissioning 
liabilities, the associated deferred tax asset 
and liabilities will need to be recognised 
from the beginning of the earliest comparative 
period presented, with any cumulative effect 
recognised as an adjustment to retained earnings 
or other components of equity at that date. 
For all other transactions, the amendments apply 
to transactions that occur after the beginning 
of the earliest period presented.

The Group accounts for deferred tax on leases 
and decommissioning liabilities applying 
the ‘integrally linked’ approach, resulting 
in a similar outcome to the amendments, 
except that the deferred tax impacts 
are presented net in the statement of financial 
position. Under the amendments, the Group 
will recognise a separate deferred 
tax asset and a deferred tax liability. 
As at 31 December 2022, the taxable 
temporary difference in relation to the right-
of-use asset is RUB (2,610,919) thousand 
(Note 12) and the deductible temporary 
difference in relation to the lease liability 
is RUB 4,689,130 thousand (Note 12), 
resulting in a net deferred tax asset 
of RUB 2,078,211 thousand. Under the amendments, 
the Group will present a separate deferred tax 
liability of RUB 2,610,919 thousand and a deferred 
tax asset of RUB 4,689,130 thousand. There will 
be no impact on retained earnings on adoption 
of the amendments.

current (Amendments to IAS 1).

• Classification of Liabilities as Current or Non-
• IFRS 17 Insurance Contracts and amendments 
• Disclosure of Accounting Policies 

to IFRS 17 Insurance Contracts.

(Amendments to IAS 1 and IFRS Practice 
Statement 2).

• Definition of Accounting Estimates 
• Lease Liability in a Sale and Leaseback 

(Amendments to IAS 8).

(Amendments to IFRS 16).

The Group is currently assessing the impact 
of the new standards and amendments 
to standards on its consolidated financial 
statements.

(q) Earnings per share
Earnings per share are calculated by dividing 
the profit or loss attributable to ordinary 
shareholders of the Company by the weighted 
average number of participating shares 
outstanding during the year.

(r) Segment reporting

Operating segments are reported in a manner 
consistent with the internal reporting 
provided to the Group’s chief operating 
decision maker. The chief operating decision-
maker is responsible for allocating resources 
and assessing performance of the operating 
segments. Operating segments whose revenue, 
results or assets are ten percent or more of all 
the segments are reported separately.

(s) Value added tax

Input VAT is generally reclaimable against sales 
VAT when the right of ownership on purchased 
goods is transferred to the Group or when 
the services are rendered to the Group. The tax 
authorities permit the settlement of VAT on a net 
basis. VAT related to sales and purchases which 
has not been settled at the balance sheet date 
(VAT deferred) is recognised in the consolidated 
statement of financial position on a gross basis 
and disclosed separately as an asset and liability. 
Where provision has been made for the ECL 
of receivables, the impairment loss is recorded 
for the gross amount of the debtor, including VAT.

(t) Presentation of the consolidated 
statement of cash flows

The Group reports cash flows from operating 
activities using direct method. Cash flows 
from investing activities are presented net of VAT. 
VAT paid to suppliers of non-current assets 
and VAT in proceeds from sale of non-current 
assets are presented in line “VAT paid” within cash 
flows from operating activities.

(u) New accounting pronouncements

Certain new standards and amendments 
to standards have been issued that are mandatory 
for the annual periods beginning on or after 
1 January 2023 or later, and which the Group has 
not early adopted:

• COVID-19-Related Rent Concessions 

Amendment to IFRS 16 issued 
on 28 May 2020 and effective for annual periods 
beginning on or after 1 June 2020.

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Average ticket – the figure calculated by dividing 
total sales, net of VAT, at all stores during 
the relevant year by the number of tickets in that 
year.

ERP (Enterprise Resource Planning) – a modular 
software system designed to integrate the main 
functional areas of an organisation’s business 
processes into a unified system.

Alternative Transients programme (ATP) – 
a universal programme system for simulation 
of transient phenomena of electromagnetic 
as well as electromechanical nature, which is used 
within the DA! discounters network.

Extended warehouse management (SAP EWM) – 
an IT system, which is used to efficiently manage 
inventory in the warehouse and for supporting 
processing of the movement of goods, which 
is used in the Company’s’ distribution centres.

Business Intelligence (BI) – comprises 
the strategies and technologies used 
by enterprises for the data analysis of business 
information. BI technologies provide historical, 
current, and predictive views of business 
operations.

Content management system (CMS) – computer 
software used to manage the creation 
and modification of digital content.

Corporate Social Responsibility – responsible 
attitude in managing our impact on a range 
of stakeholders: customers, colleagues, investors, 
suppliers, the community and the environment.

Customer relations (CRM) – a process in which 
a business or other organisation administers 
its interactions with customers, typically using data 
analysis to study large amounts of information.

Customer value proposition (CVP) – a business 
or marketing statement that describes why 
a customer should buy a product or use a service.

Endpoint Detection and Response (EDR) – 
a cybersecurity technology that continually 
monitors an “endpoint” (e.g. mobile, phone, laptop, 
Internet-of-things devices) to mitigate malicious 
cyber threats., which is used within the DA! 
discounter chain.

Every day low price (EDLP) – a pricing strategy 
promising consumers a low price without the need 
to wait for sale price events or comparison 
shopping.

Global Depositary Receipt (GDR) – a bank 
certificate issued in more than one country 
for shares in a foreign company.

Global Food Safety Initiative (GFSI) – a private 
organisation, established and managed 
by the international trade association 
the Consumer Goods Forum under Belgian 
law in May 2000, the GFSI maintains a scheme 
to benchmark food safety standards 
for manufacturers as well as farm assurance 
standards.

Hazard Analysis and Critical Control Points 
(HACCP) – a systematic preventive approach 
to food safety from biological, chemical, 
and physical hazards in production processes 
that can cause the finished product to be unsafe, 
and designs measurements to reduce these risks 
to a safe level.

High-performance Analytical Appliance in-memory 
database (HANA) – an in-memory data platform 
that is deployable as an on-premise appliance, 
or in the cloud, which is used in the Company’s’ 
distribution centres.

HRM – a strategic approach to nurturing 
and supporting employees and ensuring a positive 
workplace environment.

Like–for–like (LFL) – the method of comparing 
current year sales figures to prior year sales 
figures excluding the expansion effect.

160—161

Network traffic analysis (NTA) – a method 
of monitoring network availability and activity 
to identify anomalies, including security 
and operational issues, which is used within the DA! 
discounter chain.

Net revenue – the amount of a company’s gross 
revenue plus all negative revenue items.

Planogram – a diagram that shows how and where 
specific retail products should be placed on retail 
shelves or displays in order to increase customer 
purchases.

Point of Sale (POS) platform – a system 
which allows the processing and recording 
of transactions between a company and their 
consumers, at the time in which goods and/
or services are purchased.

Stakeholder – any individual, group, 
or party with an interest in an organisation 
and the outcomes of its actions.

Supply chain management (SCP) – the process 
of anticipating the demand for products 
and planning their materials and components, 
production, marketing, distribution and sale.

Third-party logistics (3PL) – a commitment 
of outsourcing company´s distribution services 
to third-party logistics businesses.

Traffic – the number of tickets issued 
for the period under review.

Transport management system (TMS) – software 
for planning and executing the physical movement 
of goods in the supply chain.

Private label (PL) – a brand owned not 
by a manufacturer or producer, but by a retailer 
or supplier who has its goods made by a contract 
manufacturer under its own label.

Quality Management System (QMS) – a formalised 
system that documents processes, procedures, 
and responsibilities for achieving quality policies 
and objectives.

Warehouse management systems (WMS) – a set 
of policies and processes intended to organise 
the work of a warehouse or distribution centre, 
and ensure that such a facility can operate 
efficiently and meet its objectives.

Yard Management System (YMS) – a software 
solution designed to monitor the movement 
of trailers in the yard and dock of a facility, 
distribution centre, or warehouse.

Real disposable income – the post-tax and benefit 
income available to households after an adjustment 
has been made for price changes.

Retail Predictive Application Server (RPAS) – 
configurable software platform for developing 
forecasting and planning applications.

Selling space – the area inside stores used to sell 
products, excluding areas rented out to third 
parties, own–production areas, storage areas 
and the space between store entry and the cash 
desk line.

SKU (stock keeping unit) – a number 
assigned to a particular product to identify 
the price, product options and manufacturer 
of the merchandise.

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Abbreviations

Contacts

ACORT – Association of retail trade companies

IT – Information technology

CEO – Chief Executive Officer

JSC – Joint stock company

CJSC – Closed joint stock company

k – A thousand

CRM – Client relationship management

KPI – Key performance indicators

DC – Distribution centre

LLC – Limited liability company

EBITDA – Earnings before interest, taxes, 
depreciation and amortisation

m2 – Square metre

NGO – Non-governmental organisation

Expert RA – Rating agency

FD – Federal district

FMCG – Fast-moving consumer goods

FY – Financial year

GDR – Global depositary receipt

p.p. – Percentage point

Q – Quarter of the year

RUB – Russian rouble

SG&A – Selling, general and administrative 
expenses

HR – Human resources

WMS – Warehouse Management System

IFRS – International Financial Reporting Standards

YoY – Year over year

IPO – Initial public offering

CONTACTS 
FOR INVESTORS 
AND MEDIA  

Natalya Belyavskaya
Head of Investor Relations

phone: +7 (495) 663-66-77, ext. 266
email: Natalya.Belyavskaya@okmarket.ru

Ekaterina Nayda
Head of Corporate

phone: +7 (495) 663-66-77, ext. 458
email: Ekaterina.Nayda@okmarket.ru

Marina Shagulina
Luxembourg Administrative Officer

phone: +352 (24) 52-70-84
email: Marina.Shagulina@okeygroup.lu

ADDRESSES  

117534, Moscow, Kirovogradskaya, 23A bld. 1
195112, Saint-Petersburg, Energetikov avenue 4/1 
bld. 1
Luxembourg, L-2449 Luxembourg, Boulevard Royal, 
25C
okeygroup.lu

DEPOSITARY  

Bank of New York Mellon
U.S.A., 10286 New York, 101 Barclay Street
bnymellon.com

AUDITOR  

Moore Audit S.A.
Luxembourg 3378 Livange, 5 rue de Turi
phone: +352 26 26 84 1
moore-global.com

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