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O'Key Group SA

okey · LSE
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Employees 10,000+
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FY2018 Annual Report · O'Key Group SA
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ANNUAL REPORT 2018

2

3

CONTENTS

02  OVERVIEW
04  About O’KEY Group 
06  Financial and operational highlights 
08  Major developments in 2018

10  STRATEGIC REPORT
10  Chairman’s statement 
12  CEO’s statement 
14  Our geography 
16  Our business model 
18  Our strategy 
20  Russia’s food retail market 
24  Economic environment 

26  OPERATIONAL REVIEW
28  Hypermarkets
40  Discounters

44  FINANCIAL REVIEW

50  RISK MANAGEMENT

56  CORPORATE SOCIAL RESPONSIBILITY 
56  Stakeholders engagement 
60  Our employees 
64  Health and safety 
65  Human rights and diversity 
66  Our communities 
67  Environmental responsibility

68  CORPORATE GOVERNANCE
68  Corporate governance system 
70  Board of Directors 
74  Committees of the Board of Directors 
76  Executive management 
78 
82  Management and Directors responsibility statement

Information for shareholders and investors 

83  FINANCIAL STATEMENTS
83  Consolidated Financial Statements 
84 
Independent auditors’ report 
96  Notes to Consolidated Financial Statements

133  GLOSSARY

134  CONTACTS

YEAR AT A GLANCE

 15

Net store openings¹

 584.9

Selling space

k m²

 160

Total number of stores

 161

Total Group 
revenue in 2018

bn 
RUB

 13.6

Total revenue 
from DA!

bn 
RUB

32%

DA! revenue 
growth YoY

4

Distribution centres

¹ Does not include 4 supermarkets sold in 2018.

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements 
O’KEY GROUP

O’KEY GROUP IS ONE OF THE KEY PLAYERS 
IN THE RUSSIAN RETAIL MARKET.

4

5

OUR  
VISION

The best city 
hypermarket

The best value for 
money discounter

OUR 
MISSION

We strive for excellence

We provide a simple and easy 
shopping experience

We aim to create an effective 
working environment

OUR 
VALUES

Innovativeness

Outstanding  
results

Impeccable  
service

Atmosphere  
of professionalism

Effective  
team

S ince the opening of our 

first hypermarket in 
St. Petersburg in 2002,  
we have continued to 
strive for excellence. 
We have expanded to 160 stores across 
the country under two major formats: 
hypermarkets under the ‘O’KEY’ brand and 
discounters under the ‘DA!’ brand. We value 
our customers’ comfort and active lifestyle 
by successfully developing e-commerce 
operations in Moscow and St. Petersburg to 
deliver the best products right to their doors.

To know more about 
O’KEY Group and its 
history please follow 
the link or scan the 
QR Code.

• International management team with 
unique, multi-industry experience

• One of the market leaders in 

St. Petersburg with a strong presence 
in Moscow, Ekaterinburg, Krasnodar, Ufa
and other major cities in Russia

• Strong brand known for affordable 

products and a high-quality shopping 
experience, attested by multiple industry
awards

• Multi-format shopping in hypermarket 
and discounter formats, tailored to our
customers’ everyday needs

• Highly centralised logistics: 4 distribution

centres across Russia

• More than 20,000 employees ensure 

service excellence

 160 

Stores across 
Russia ¹

4

Distribution centres 
across Russia

>

20,000

Employees

¹ As of 31 December 2018

About the Report
This Annual Report 2018 (the ‘Report’) has 
been prepared by O’KEY GROUP S.A. (‘O’KEY 
Group’, the ‘Group’, or the ‘Company’). 

This Report discloses information on the 
Group’s strategy, presents the Group’s 
operating and financial results, describes the 
Group’s corporate governance framework 
and corporate social responsibility. The 
Report has been prepared based on 
consolidated IFRS financial statements for 
2018. 

The Report has been prepared based on 
the information available to the Group as at 
the time when this Report was prepared, 
including information obtained from 
third parties. The Company reasonably 
believes that this information is complete 
and accurate as at the publication date 
of this Report; however, it does not make 
any representation or warranty that this 
information will not be updated, revised, or 
otherwise amended in the future. 

This Report includes estimates or 
forward-looking statements related to 
operating, financial, economic, social 
and other measures that can be used 
to assess the performance of O’KEY 
GROUP S.A. The Company does not 
make any representation or warranty 
that the results anticipated by such 
forward-looking statements will be 
achieved. The Company shall not be 
liable to any individual or legal entity for 
any loss or damage which may arise 
from their reliance on such forward-
looking statements.

Further information
Further information regarding O’KEY 
Group’s strategy, our businesses and 
performance, approach to governance 
and risk can be found on our corporate 
website. 

An archive of annual and strategic 
reports as well as a full suite of 
additional information materials is 
available at www.okeyinvestors.ru

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsFINANCIAL 
& OPERATIONAL 
HIGHLIGHTS

O’KEY GROUP IS KEEPING UP WITH THE GROWING COMPETITION,
AND DESPITE THE SLIGHT 1.1% YOY DECREASE IN UNDERLYING GROUP NET RETAIL 
REVENUE, IN 2018 WE DELIVERED REMARKABLE GROWTH FOR THE DA! BRAND.

Operational highlights

6

7

Financial highlights

Total revenue², bn RUB

O’KEY revenue, bn RUB

DA! revenue, bn RUB

161.3

−8.4%

147.7

−10.9%

13.6

+31.9%

162.5

151.9

175.5

176.0

161.3

161.8

169.7

165.7

151.9

147.7

2014

2015

2016

2017

2018

2014

2015

2016

2017

2018

2015

2016

2017

2018

0.7

5.8

10.3

13.6

Net retail revenue, bn RUB

Traffic, mln

Group EBITDA, bn RUB

O’KEY EBITDA, bn RUB

DA! EBITDA, bn RUB

YoY change to underlying net 
retail revenue, excluding the 
effect of the supermarket 
business sale. 

159.4

−8.6%
−1.1%

160.3

149.9

172.5

174.3

159.4

161.2

198.3

−12.9%

8.6

−7.5%

11.3

10.1

9.3

9.3

8.6

10.4

−8.8%

11.3

11.7

11.8

11.4

10.4

−1.8

Net Retail revenue and traffic decline 
in 2018 was primarily caused by the sale 
of supermarkets business. Excluding the 
effect of supermarkets business sale the 
Group net retail revenue decreased by 
1.1% YoY in 2018.

193.5

207.4

226.8

227.7

198.3

2014

2015

2016

2017

2018

2014

2015

2016

2017

2018

2014

2015

2016

2017

2018

2014

2015

2016

2017

2018

Total selling space, K m²

Number of stores¹

Gross profit, bn RUB

Net profit / loss, bn RUB

584.9

+1.2%

160

+10.3%

37.4

−7.4%

−0.6

164

160

146

145

37.2

38.4

40.2

40.4

37.4

593.0

622.9

577.8

584.9

552.0

108

2015

2016

2017

2018

−1.6

−2.6

−2.0

−1.8

 ¹  The number of stores in 2017 does not include 

4 supermarkets soled in 2018.

 ²  Total revenue for 2017 hereinafter has been restated for 

comparison reason as a result of adoption IFRS 15 ‘Revenue 
from contract with customers’ as stated in note 5 of 
Consolidated Financial Statements.

2014

2015

2016

2017

2018

2014

2015

2016

2017

2018

2014

2015

2016

2017

2018

2014

2015

2016

2017

5.2

3.2

1.9

−0.1

More about our financial 
results on page 44

2018

−0.6

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements8

9

MAJOR  
DEVELOPMENTS  
IN 2018

4 February 

23 March

31 May

6 June

7 June

6 July

18 July 

23 August

Okeydostavka.ru website and 
mobile application won Best 
Industry Solution award from 
the Global CIO.

O’KEY mobile app receives 
platinum award from ‘Best 
mobile app awards’ in ‘Best 
Social/Lifestyle category’ for its 
style and user-friendly interface.

O’KEY Group opens its 
first fully refurbished 
hypermarket in Moscow 
located at RIO Mall on 
Dmitrovskoe Highway.

O’KEY branded kvass wins the 
Quality Mark from Roskachestvo 
NGO, building on the success 
achieved by its products in 2017. 

Discounters under DA! brand 
named The Best Retail start up 
of the year’ at Russian Retail 
Week.

RAEX assigns O’KEY LLC, the 
main operating subsidiary of 
O’KEY Group S.A., a credit rating 
of ‘ruA-’ with a Positive outlook, 
reflecting the stable position of 
the Company.

O’KEY Group launches self-
scanning terminals at its 
St. Petersburg hypermarkets.

O’KEY hypermarket located 
in Novocherkassk becomes 
the first hypermarket of a new 
format opened in Rostov Region.

12 September

21 September

25 October

16 November

22 November

28 November

12 December

Armin Burger is 
appointed CEO 
of O’KEY.

O’KEY Group is declared winner 
of the ‘Consumer Choice’ award 
in the ‘Best Price’ category 
at the Consumer Rights and 
Quality of Service’ awards. O’KEY 
is also recognised as the ‘Best 
Food Retail Chain’ of 2018.

The Company launches its third 
‘Kind Purchase’ charitable 
fundraising campaign aimed at 
helping seriously ill children, 
in partnership with Rusfond, 
one of the oldest charitable 
foundations in Russia.

O’KEY Group private label 
branded products win the 
international competition 
Quality Guarantee 2018.

O’KEY Group launches an 
omni-channel mobile app, 
providing a unified approach to 
communications with customers 
in stores and online.

Renegotiation of the depositary 
service fees to be charged from 
the holders of the depositary 
receipts by the depositary 
bank to 1.3 US$ cents per GDR 
(effective from January 2019) 
from 3 US$ cents previously.

O’KEY Group hosts ‘100% 
Professional’, a professional 
skills contest to determine the 
best cashier, baker and chef.

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsCHAIRMAN’S 
STATEMENT 

“

Progress is impossible 
without having the courage 
to change

Dear customers, 

stakeholders, investors, 
colleagues, and partners, 
O’KEY Group made 
significant progress 

throughout 2018. The strength and flexibility 
of our business model were once again 
confirmed by our rapidly-growing DA! 
business and the performance of our 
hypermarkets, which regained momentum 
towards the end of the year.  

Staying close to our customers and being 
attentive to their needs are key to developing 
the business amid growing pressure 
from competition and external economic 
challenges. We dedicated our efforts in 2018 
to clearly defining the shape of our business. 
O’KEY’s renewed company structure, formed 
as a result of selling our supermarket 
business at the end of 2017, has allowed 
us the opportunity to focus on our core 
strategic priorities: driving efficiencies in 
our hypermarkets and accelerating the 
expansion of our DA! discounter business.  

10
10

11
11

Annual Report 2018

Share Capital Structure –
Direct Holdings

Freefloat

25.69%

GSU LTD

29.52%

Nisemax CO LTD

44.79%

Our employees and their commitment and 
creativity are a constant source of inspiration 
for us all. We are always looking for new 
ways to boost the skills and motivation of our 
staff, including online and offline education 
and professional contests. These include 
the ‘100% professional’ programme which 
was run in 2018 and received very positive 
feedback.

Progress is impossible without having the 
courage to change. We are focusing on what 
needs to be changed and improved within 
the business to  deliver the best results for 
all of our stakeholders.

O’KEY Group continues to follow best 
practices in its corporate governance. We 
shall remain transparent and follow the 
latest developments in this area. In 2018, we 
further enhanced our ESG policies including, 
first and foremost, our anti-corruption 
policy, which is now fully comprehensive and 
includes all areas of potential risks. I would 
like to personally thank all Board members 
for all their hard work with this in 2018.

Being results-oriented is our top priority, 
and we look beyond just financial results. 
Remaining committed to our local 
communities, following all environmental 
regulations, and working for good causes 
with Rusfond and other charity organisations 
are primary examples of results that really 
matter. We launched three ‘Kind Purchase’ 
campaigns and raised over RUB 19 mln, 
including RUB 6.8 mln during the final event 
held in October and November 2018. 

Heigo Kera
Chairman of the Board of Directors

We have also worked hard on further 
sharpening our value proposition, as well as 
finding the right mix of SKUs and share of 
private labels in both store formats.
Looking forward, we expect the market 
to remain turbulent, but that is where 
our continued dedication to freshness 
and excellence comes into play. We want 
customers to feel the welcoming and 
hospitable atmosphere in our stores while 
shopping for the highest quality products 
with affordable prices – and here at O’KEY, 
we believe this is the way to foster the long-
term loyalty of our customers and continue 
the successful development of our business.

One of the major events of the year was the 
appointment of our new CEO, Armin Burger, 
formerly CEO of DA!, in September 2018. 
Armin is one of the key people behind the 
success of our discounter business, and his 
vision for further development of multiformat  
O’KEY Group will be an essential advantage 
for the Company. Armin is now in charge of 
both the DA! and O’KEY brands and we firmly 
believe that his expertise in retail, together 
with the rest of our strong and committed 
management team, will elevate our success 
to new heights while keeping the Company 
on the right strategic course.

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsCEO’S 
STATEMENT 

12
12

13
13

Annual Report 2018

“ We are on track

with the right formula 
for development

 161.3

Revenue in 2018

bn 

RUB 8.6

EBITDA in 2018

bn 
RUB

 15

new 
stores

Opened in 2018 (net)

D ear stakeholders, 

finding optimal solutions 
in a challenging 
environment has proved 
to be an attainable goal 

for O’KEY Group in 2018. As customer 
satisfaction remains at the heart of what 
we do, we maintained our focus on the 
quality and freshness of our products while 
retaining full control over our financial 
and operational results. O’KEY Group is 
keeping up with the growing competition, 
and despite the slight 1.1% YoY decrease 
in underlying Group net retail revenue, we 
delivered remarkable growth for the DA! 
brand. Rising inflation at the end of the year 
and weaker consumer confidence became 
the major factors shaping O’KEY’s operating 
environment throughout 2018. Nevertheless, 
the fourth quarter brought positive news and 
excellent results in sales. 

In 2018, we moved both the O’KEY and DA! 
headquarters in close proximity to each 
other in new offices. This was done to 
encourage cooperation and active dialogue 
between both in procurement and other 
areas while keeping the identity of each 
brand intact. We are constantly searching 
for potential synergies within our business, 
including  joint procurement and imports, 
to drive economies of scale and pass on the 
benefits to our customers.

1 Revenue, excluding the effect 
of the supermarket business sale.

O’KEY review
The underlying net retail revenue1 for O’KEY 
hypermarkets fell by 3.4% to RUB 145,821 
mln, partly due to growing competition in the 
retail sector. The situation improved towards 
the end of the year, during which the decline 
was slowed through smart promotions 
ahead of the holiday season in the fourth 
quarter and further improvements made to 
our assortment and marketing.

Driven by our continued focus on providing 
the optimal product mix to every customer 
group, in 2018 we introduced our new private 
label brand, O’KEY Selection. The new brand 
has enabled O’KEY to improve its positioning 
and deliver new choices for customers who 
value top quality and premium products. 
Meanwhile, our core private label brands 
continue to prove their excellence by 
receiving major awards in 2018 at both 
national and international contests.

The Company rewards all its loyal customers 
by offering discounts and promotions. 
The introduction of our CRM system in 
2018 helps us gain insights into individual 
customer needs and provide a truly 
customised shopping experience. 

In 2018, the Company rolled out innovative 
self-scanning IT solutions in eight stores in 
Moscow and St. Petersburg. Now customers 
can use them in our stores along with 
self-checkouts counters. The installed IT 
solutions account for around 11% of the 
sales in those stores and increased the 
average ticket size.

We are fully prepared for 2019 and are 
ready to implement further initiatives 
aligned with our strategic priorities. 
We will be improvingour assortment 
management, logistics operations, and 
process optimisation to continue providing 
the performance our customers and 
stakeholders have come to expect from us.

DA! review
2018 has been a successful and special 
year for the DA! brand. We opened 19 new 
stores while financial results achieved 
during the reporting period were in 
line with our expectations despite the 
challenging economic environment and 
rising competition. Our LFL revenue grew 
12.7% and our net retail revenue increased 
by 31.9%, while our LFL traffic accelerated 
with a 9.5% YoY increase. We paid close 
attention to making our stores comfortable 
and further improving store navigation and 
product assortment. Our DA! private label 
brand occupies 42% of shelf space and 
accounts for 943 SKUs, 96 of which were 

We respect our stakeholders and make 
a strong effort to develop long-term and 
mutually beneficial relationships with 
them. O’KEY Group, and I personally, highly 
appreciate the contribution of expertise and 
hard work from both management teams 
and are highly appreciative of our employees 
across the country, who are an integral 
part of our success. We pursue the same 
responsible attitude towards charitable 
initiatives and are happy to further develop 
our partnership with Rusfond to support 
good causes. 

Our efforts continue to be underpinned 
by our unwavering commitment to our 
Company’s values and to serving the 
interests of our stakeholders. O’KEY’s strong 
market share and positive outlook for the 
future will help us maintain our leading 
position in the Russian retail market.

introduced in 2018. The DA! pricing position 
has not been changed and is still offering the 
best deals on the market. 

In line with our strategic development 
goals, we plan to continue expanding DA! in 
Moscow and the Moscow region and create 
long-term value for our customers, with up 
to 30 new store openings planned for 2019.

Outlook for the future
One of our key priorities for O’KEY’s future 
development is maintaining a friendly 
atmosphere in our stores. We recognise 
the importance of every customer choosing 
to shop with us and will be going forward 
in a manner that befits their support. 
O’KEY Group offers loyalty programmes 
for customers and extensive training to 
employees to create a sense of unity and 
mutual respect.

The Company remains committed to its 
principles of transparency and openness in 
terms of Corporate Governance, ensuring 
full regulatory compliance and following 
recommended best practices.

Armin Burger
Chief Executive Officer

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements14
14

15
15

Annual Report 2018

OUR GEOGRAPHY

Hypermarkets
Discounters

5

Tver 
region

13 14

3

Kaluga region

Moscow

1

Murmansk

23

St. Petersburg

NORTH-WEST FD

7

Tula 
region

1

Lipetsk 

2

Voronezh

Moscow region
48

1

Ivanovo

5

Ryazan 
region

CENTRAL FD

3

1

Syktyvkar

Nizhny Novgorod

VOLGA FD

3

4

1

Rostov-on-Don

2

1

Sochi

Krasnodar

1

1

Volgograd

Saratov

Togliatti

Stavropol

SOUTH FD

2

Astrakhan

3

Ufa

3

Ekaterinburg

1

Orenburg

82 DISCOUNTERS

78 HYPERMARKETS

160 

Total stores

URALS FD

2

 Surgut

3

Tyumen

1

Omsk

SIBERIA FD

2

Novosibirsk

2

Krasnoyarsk

O’KEY retail space in 2018
k m2

180.4

NORTH-WEST FD

172.2

CENTRAL FD

56.8 DA!

115.4 O’KEY

75.9

SOUTH FD

66.6

VOLGA FD

53.0

URALS FD

36.8

SIBERIA FD

585 k m2

Total retail space

1

Irkutsk

OUR HISTORY

2001

2002

2003

2007

2009

2010

2014

2015

2016

2017

2018

O’KEY Group 
founded

First O’KEY 
hypermarket 
opened in 
St. Petersburg

Strategy of 
establishing 
regional market 
leadership

Focus on 
expansion  
in Russia’s 
key regional 
markets

Top-10 retailer 
by revenue

IPO on the London

IPO on the 
London Stock 
Exchange

Top-3 retailer 
by revenue

Rapid expansion 
in Moscow and key 
regional markets

Online sales platform 
launched for market-
leading hypermarket

Mobile app for 
iOS and Android 
launched in 2016

O’KEY-auto and 24 hour 
delivery service launched 
for hypermarket segment

Revenue of discouters under 
brand DA! reached 8.5% of the 
Group revenue 

New discounter format 
under the DA! brand

Sale of supermarket 
business including 32 
supermarkets across Russia

O’KEY Group launches an omni-
channel mobile app providing a 
unified approach to communications 
with customers in stores and online

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements16
16

17
17

Annual Report 2018

BUSINESS MODEL

O’KEY Stakeholders 

Partners

Customers
Hypermarkets target audience

Employees

a l e s  channels

S

u p p ly chain

S

Brand

The Group’s business model is built around 
two brands – O’KEY (hypermarkets) and 
DA! (discounters). Each brand operates its 
own business infrastructure (commercial 
model, supply chain, sales channels, etc.) 
aiming to create the highest value to the 
stakeholders

O’KEY Group Stakeholders

arkets 
merce

m
r
e
p
y
 H

m
o
c
-
 E
&

D

i

s

c

o

u

n

t

e

r

s

 Da! Stakeholders

Partners

Customers
Discounters target audience

Employees

Value Creation 

Shareholders
and financial community 

Value Creation 

Government

Media

Local 
communities

• Job creation
• Salaries and social benefits 
• Training and career

development

• Long lasting and mutually 
beneficial cooperation with
suppliers

• Reliable supplies

• Strong and broad 
assortment range
• Diverse private label 

product range

• Guarantee of the best quality
• Loyalty programme
• Personalised promo offers

• Business value growth 
• Dividends distribution

• Contribution to GDP
• Tax revenue

• Clear understanding
of O’KEY business

Challenges

• Employee recruitment

• Changing customer

and retention 
• Competition risks
• Economic outlook 

expectations

• Economic outlook 
• Competition risks

• Changing customer

expectations

• Economic outlook 
• Competition risks

Challenges

• All principle risks

(pp. 50–55) 

• Political & Regulatory risks
• Tax regulations 
• Risk of currency and interest

rate volatility 

• Risk of misstatements

• Economic outlook 
• Changing customer

expectations
• Competition risk

• Charity, cultural and sports events

development

• Infrastructure development and

modernisation

• Improving quality of life by 

supporting vulnerable groups and
taking care of environment 

• Economic outlook
• Changing customer expectations 
• Competition risk

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements18
18

19
19

Annual Report 2018

DELIVERING  
ON OUR STRATEGY

THE GROUP’S STRATEGY IS BUILT AROUND DEVELOPING A MODERN FOOD RETAILER 
IN RUSSIA, OPERATING IN HYPERMARKET AND DISCOUNTER FORMATS. WITHIN 
OUR STRATEGY, WE ASPIRE TO DELIVER THE HIGHEST QUALITY, BEST-VALUE 
PROPOSITION AND A UNIQUE CUSTOMER EXPERIENCE.

Deliver the best  
value proposition

Improve 
efficiency

Enhance 
supply chain

Strengthen our 
presence

Growth  
and expansion

Strong private 
labels

Deliver the best 
value proposition

Priorities

• Develop our customer-centric 
approach enhancing the best 
customer value proposition

• Ensure a truly ‘one-stop shop 
experience’ while offering 
quality products for all wallets

• Increase the share of our 
affordable private label 
products in total sales

• Introduce new products  
& services which ensure  
the sustainable growth  
of our company

Challenges

• Introduce state-of-the-art IT 

solutions to improve business 
processes in sales and 
marketing and in logistics and 
accounting to realise efficiencies 
across operations

• Enhance our technological 

platform to support rollout of 
new formats and online channel

• Improve commercial margins 
by securing better terms with 
suppliers while maintaining 
attractive product ranges for 
customers on store shelves

• Leverage ‘Big Data’ to better 

understand our customers and 
cater to their needs

• Optimise the supply chain for 
every product category and 
SKU, and implement a smart, 
end-to-end supply chain with 
a high level of centralisation

• Maintain high shelf availability 
and optimal inventory levels

•  Improve efficiency of logistics 
supporting imports and private 
label products

• Expand our hypermarket 
format, where shopping 
becomes a truly enjoyable 
experience

• Ensure the sustainable growth 
of our hypermarket footprint in 
regions where we have strong 
brand leadership

• Develop online shopping with 

a wide range of food and 
FMCG products with attractive 
pricing and convenient delivery 
services

• Open up to 30 new 

• We seek to maintain and 

stores in 2019 in Moscow 
and surrounding regions

enhance a strong portfolio of 
private label brands

• Ensure the best possible 

quality by carefully selecting 
our private label producers

• Increase the share of private 
labels in the product range

• We are focused on the creation 
of a unique value-for-money 
concept with an aim  
to becoming a destination point

• Offer the highest quality 
products through daily 
deliveries of fresh produce 
to all our stores by our own 
logistics team

• Offer the most competitive 

• Maintain an excellent 

pricing on the market

shopping experience with the 
help of our modern design  
and well-trained personnel

• Improve merchandising  

to offer the most customer-
friendly experience

• Supply chain risks

• Provision of sufficient 

• Supply chain risks

• Provision of sufficient 

• Provision of sufficient 

• Changing customer 

• Changing customer 

financing

financing

financing

expectations

expectations

• Changing customer 

expectations

• Economic outlook

• Competition risks

Stakeholders engagement

• Employee recruitment and 

• Changing customer 

• Changing customer 

•  Supply chain risks

• Supply chain risks

• Changes in working capital

retention

• IT Platform development

expectations

• Supply chain risks

• IT security threats

• Supply chain risks

• IT Platform development

• Employee recruitment and 

• Competition risks

• IT security threats

retention

expectations

• Economic outlook

• Competition risks

• Competition risks

Partners

Customers

Local  
communities

Government  
and local authorities

Employees

Shareholders and 
financial community

Media

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsRUSSIA’S FOOD 
RETAIL MARKET 

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Annual Report 2018

The Market in 2018 
The Russian food retail market is the 
world’s 7th largest in monetary terms, and 
has been growing above 6% on average in 
the last 5 years¹. Given that modern trade 
penetration remains relatively low at c. 70% 
level, we expect it to continue demonstrating 
robust growth in the next few years and 
reach above 80% penetration, corresponding 
to developed markets.

6%

Russia’s food retail 
market growth 
in the last 5 years

80%

Expected modern 
trade penetration

Grocery retail  
market size in 2018, 
RUB tn²

Global market 
share of top 5 
grocery retailers 

Modern trade 
penetration  
in 2014–2018 

1

2

3

4

5

6

7

8

9

USA

China

India

Japan

France

Germany

Russia

UK

Italy

10

Spain

23

19

19

16

15

14

10

7

72

43

1

2

3

4

5

6

7

8

9

Germany

73%

100%

69% 71%

73%

63%

65%

UK

France

USA

Spain

Italy

Japan

Russia

60%

53%

47%

45%

35%

31%

25%

China

8%

2014

2015

2016

2017

2018

10

India

2%

According to Infoline, the total selling 
space of the largest food retailers in Russia 
increased by 9.2% YoY to 24.9 mln m2 in 2018. 
Discounters showed the biggest growth, with 
their combined selling space expanding by 
29.0% YoY, followed by specialized retailers 
with 28.8% YoY growth in selling space, 
and convenience stores with 11.8% YoY 
growth. Growing competition for the best 
retail locations and proximity to customers 
continue to put pressure on hypermarkets 
and supermarkets, leading to gradual 
declines in their respective shares in overall 
selling space.  

24.9 mln m2

Total selling space in 2018

Largest grocery retailers 
selling space by format in 2018 

Specialised retailers 
include such stores as SPS 
Holding, Bristol, VkusVill, 
Velikolukskiy, Myasnov, 
Otdohni; convenience 
stores include Pyaterochka, 
Magnit, Dixy, etc.; 
discounters include such 
stores as DA!, Svetofor, 
Monetka.

53.9%

Convenience stores

Source: Euromonitor, Rosstat 

Source: Euromonitor, Rosstat 

Source: Infoline Analytics 

24.1%

Hypermarkets

 ¹  Average official exchange rate in 2018 is RUB 62.9264 

per 1 USD.

 ² Russian retail market size as per Rosstat data; 

other countries – Euromonitor.

13.3%

Supermarkets

4.7%
4.0%

Discounters

Specialised retailers

Source: Infoline

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsTop 10 food retailers in Russia2

2017

2018

31.9%

29.2%

X5 Retail 
Group 

9.0%

10.2%

69.1%
Other 
retailers

O’KEY aims to meet the needs of all 
consumer segments by building our 
strategy around two main retail formats – 
city hypermarkets and discounters. Under 
discounters we understand the business 
which operates a discount business model  – 
more than 40% SKUs in private labels, 
standardised store building, standard in-
store lay-out, low FTE¹. 

Striving for efficiency and productivity across 
all business processes at our hypermarkets, 
we create a distinct competitive advantage 
in the food retail market by attracting new 
customers and fostering customer loyalty 
by greatly expanding the range of consumer 
needs that can be met at a single location. 
We believe that recent changes in our 
assortment mix and our new marketing 
approach will help us to increase sales 
densities across all our stores in 2019.

We remain committed to 
developing a value-for-
money discounter concept, 
unique for Russia, with the 
goal of becoming a shopping 
destination

The segment demonstrated good results 
in 2018, and we aspire to continue active 
store rollouts in 2019.

 ¹  FTE – full-time equivalent is a unit that indicates 
the workload of an employed person in a way that 
makes workloads or class loads comparable across 
various contexts.

2  By net retail revenue

Magnit 

7.9%

8.1%

Lenta 

2.5%

Dixy  

1.9%

Auchan 

2.3%

SPS 
Holding 

Metro 

O’KEY 

SPAR 
Globus 

2.0%

1.6%

1.2%

0.7%

0.6%

2.8%

2.0%

2.0%

1.5%

1.3%

1.1%

0.8%

0.6%

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Annual Report 2018

Online grocery market 
in Russia

RUB 23 bn

The online grocery retail market in Russia 
grew by a considerable 50% in 2018 to RUB 
23 bn, accounting for 0.15% of the total 
grocery market in Russia compared with 
0.11% in 2017. The market size increase was 
mostly driven by demand growth in Moscow 
and St. Petersburg, while demand in other 
regions is gradually catching up.  

Key drivers of the rapid online grocery 
market expansion in 2018: 

•  behavioural factors: growing demand for
online delivery as mobility increasingly 
becomes essential to everyday life; 

•  new players: several new entrants 

to the online grocery market in 2018 
(Ozon, Perekrestok, Golama);

•  expanding geographic coverage: online 

grocery services expanded geographically
to Kazan, Nizhny Novgorod, Belgorod, 
Orenburg, Surgut, and Yekaterinburg; 

•  enhanced processes: modernisation of 
IT systems and logistics optimisation 
(e.g., introduction of dark store concepts). 

Despite Russia’s solid online grocery market 
growth in 2018, it is still at the nascent stage 
(0.15% of the total grocery market in 2018) 
in comparison with global trends, with the 
world’s top 3 online grocery market leaders 
(South Korea with a 9% share, China with 
5.3%, and the UK with 4.3%)3 setting the 
online grocery trend for the whole world.  

Source: Infoline Analytics, ROMIR 

 3 Source: Euromonitor

 4 Online store does not deliver 
fresh category products (fruit 
& vegetables, meat and milk 
products, etc.).

Source: Infoline Analytics 

44.3%

Utkonos

13.1%

Ozon4

7.4%

O’KEY 

6.5%

Azbuka Vkusa

6.5%

Auchan4

5.7%

Perekrestok

5.2%

iGoods

3.5%

1.7%

6.1%

Instamart
Golama

Others

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsECONOMIC 
ENVIRONMENT

DESPITE HAVING SUFFERED SEVERAL YEARS OF HEADWINDS ARISING FROM WEAK OIL PRICES,  
INTEREST RATE VOLATILITY, AND THE IMPACT OF INTERNATIONAL SANCTIONS,  
IN 2018 THE RUSSIAN ECONOMY SHOWED SIGNS OF RECOVERY.

Real GDP growth in 2014–2018,
RUB bln 

Russia’s Consumer Price Index,
monthly YoY, % 

64,072

62,260

62,120

63,114

64,565

25%

20%

15%

10%

5%

0%

Food CPI

CPI

2014

2015

2016

2017

2018

2014

2015

2016

2017

2018

Source: Rosstat

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Annual Report 2018

Trading down 2014-2018, 
% of respondents

Buying 
cheaper staples

Byuing less frequently 
or giving up buying some products

Making food 
stock piles

50%

40%

30%

20%

10%

0%

Source: CBR 

50%

40%

30%

20%

10%

0%

2014

2015

2016

2017

2018

25%

20%

15%

10%

5%

0%

Russia’s Consumer Confidence Index in 2014-2018, 
monthly YoY, %

0%

-10%

-20%

-30%

Real GDP growth reached 2.3% YoY, which 
was ahead of consensus expectations 
of 1.5%-2%1. The growth was supported 
by positive developments in the mining 
industry, transport sector, building and 
construction sector, as well as the financial 
and insurance sectors.

Average headline inflation reached 2.9% 
YoY in 2018 (vs 1.7% in 2017), whereas 
the food component picked up to 1.7% 
YoY (vs 1.3% in 2017). The acceleration of 
inflation at the year end was largely driven 
by a tighter supply-demand balance in the 
sugar market, rapid growth in poultry and 
egg prices, and increasing grain prices. 
The food inflation is expected to accelerate 
moderately in 2019 amid a VAT hike and 
further increases in food prices supporting 
LFLs of grocery retailers.

2.3% YoY

GDP growth in 2018 

The consumer environment in 2018 
remained mixed overall as real wage growth 
slowed toward the end of the year and real 
disposable income declined for the full year. 
Real disposable income in 2018 continued 
to fall amid rising inflation, increased 
mandatory payments, and stagnant 
pensions. As a result, real disposable income 
declined for five consecutive years, reducing 
by 0.2% YoY in 2018 (including the impact of 
a one-off RUB 5,000 payout to pensioners in 
January 2017).

However, the percentage of customers 
trading down stayed almost the same in 
2018 as a year ago reaching 30% on average 
according to Central Bank of Russia official 
statistics. The share of customers visiting 
retail and food retail stores less frequently 
or ceasing purchase of certain products 
decreased YoY by 2 p.p. to 22% on average in 
2018 compared with 24% one year ago. The 
percentage of customers who made deeper 
spending cuts over 2018 decreased to 34% 
compared to 37% in 2017. 

Real disposable income and real wages in 2016-2018,
monthly YoY, % 

2014

2015

2016

2017

2018

Source: Rosstat

Real retail sales and food retail sales growth in real terms in 2014–2018, 
monthly YoY, %

Retail 
sales

Food 
retail 
sales

10%

0%

-10%

-15%

Real
wages

9%

4%

-1%

-6%

-11%

Real
disposable
income

9%

4%

-1%

-6%

-11%

2014

2015

2016

2017

2018

Source: Rosstat

Outlook
According to Ministry of Economic 
Development of Russian Federation real GDP 
growth in Russia in 2020–2021 will amount 
to 2% and 3.1% respectively. We remain 
cautiously optimistic on the outlook for the 
Russian consumer. We expect consumer 
sentiment to remain mixed in 2019 as 
growing inflation and a slow-down in real 
disposable income growth will continue to 
put pressure on consumer confidence. 

We continue to base our strategy on a more 
cautious scenario in light of the challenging 
operating conditions continuing throughout 
2018. We believe that by investing in our 
business today to enhance efficiency and 
ensure price competitiveness alongside our 
strong reputation for quality and service, we 
will be one of the best-positioned retailers 
in the Russian market to benefit from future 
market growth opportunities.

1 Source: Central Bank of Russia

Source: Rosstat

2016

2017

2018

0%

-10%

-20%

-30%

10%

0%

-10%

-15%

Consumer confidence gradually deteriorated 
throughout 2018 from the initial peak 
reached during the first quarter through 
public sector salary indexation. With no 
additional catalysts, growing inflationary 
expectations, and declining real disposable 
income, consumer confidence plunged to 
–17% in the fourth quarter of 2018. 

Food retail sales grew by 4.0% YoY in 
nominal terms, having accelerated 
throughout the year amid accelerating 
inflation. In real terms, food retail sales 
increased by 2.3% YoY. 

2.3% YoY

Food retail sales increase

OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsOPERATIONAL
REVIEW

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Annual Report 2018

HYPERMARKETS

O’KEY GROUP IS COMMITTED TO EXCELLENCE IN BRINGING THE BEST PRODUCTS TO 
CUSTOMERS AND MAINTAINING THE HIGHEST QUALITY OF SERVICE AT EVERY STORE. 
OUR STRONG VALUE PROPOSITION HELPS US TO MAINTAIN OUR POSITION AS ONE OF THE 
LEADERS IN THE RUSSIAN RETAIL MARKET.

Strategic priorities

Focus on price positioning 
and sales growth

Optimise and manage 
assortment efficiently

Differentiate our own 
production to meet every 
customer’s needs

Deliver the best value 
on price and quality

Key performance indicators

Number of stores

Selling space, 
k m²

Net retail revenue, 
RUB mln

69

71

74

78

78

503

518

540

532

528

160.3

166.8 164.1

149.9

145.8

¹

+6.9%

+4.1%

−1.6%

−11.2%

2014

2015

2016

2017

2018

2014

2015

2016

2017

2018

2014

2015

2016

2017

2018

LFL Net retail revenue, 
%

LFL Traffic,
%

1.6

1.1

0.3

2014

2015

2016

2017

2018

-3.4

-4.3

-0.2
2015

2014

-3.1

0.3

LFL Average Ticket,
%

3.5

1.3

1.3

1.9

0.4

2016

2017

2018

2014

2015

2016

2017

2018

-4.8

-5.3

New Fresh Zone 
at hypermarkets 
demonstrates our 
commitment to 
freshness

Despite the decrease in 

underlying revenue² caused 
by external and internal 
factors, we maintained 
our position as one of the 
key market players in the food retail sector 
and remained dedicated to our strategic 
priorities. We continued to improve our value 
proposition, product mix and assortment 
management. Building our business model 
around two different formats - hypermarkets 
and discounters, we strive to create long-
term, successful and stable company.

Performance
In 2018, O’KEY’s underlying net retail 
revenue, excluding the effect of the 
supermarkets business sale, decreased 
by 3.4% YoY to RUB 145,821 mln. LFL net 
retail revenue fell by 4.3% for the year on the 
back of a 4.8% decrease in LFL traffic and 
a 0.4% increase in LFL average ticket. The 
results were mainly affected by intensifying 
competition in the retail sector, weakening 
consumer sentiment over the year, with 
real disposable income decreasing by 0.2% 

YoY amid rising inflation, higher mandatory 
payments, stagnant pensions and some 
of the changes we made in key business 
areas including service level, assortment 
mix and freshness. However underlying 
O’KEY revenue, excluding the effect of the 
supermarket business sale, demonstrated 
marginal improvement in Q4 2018. Smart 
promotional campaigns ahead of the 
holiday season, along with improvements in 
assortment mix and marketing, helped us 
slow the decline in items per client by 1% 
QoQ in Q4. Combined with shelf inflation 
growth of 2.9% YoY, these initiatives resulted 
in LFL basket growth of 2.0% YoY.

In 2018, the Company opened two new 
concept hypermarkets in Moscow and in the 
town of Novocherkassk, in the Rostov region. 
We focused on cooperation with the local 
producers and introduced a new Fresh Zone 
to demonstrate own commitment to fresh 
produce. As at the end of 2018, the total 
number of hypermarkets was maintained at 
78, with a total selling space of 528 k m2.

Hypermarkets business at a glance

7.3 k m2

Average store selling 
space

91.5 %

Hypermarkets share 
in sales 2018

34 k

Average product 
range, SKU

54 %

Owned stores

165 mln

Clients shopped with 
us in 2018

1,008 RUB

Average ticket in 2018

*  ¹  Net Retail revenue decline in 2018 was primarily caused by 
the sale of supermarkets business. Excluding the effect of 
supermarkets business sale net retail revenue decreased 
by 3.4% YoY.

*  ² Еxcluding the effect of the supermarket business sale.

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Annual Report 2018

We significantly improved our loyalty 
programme by launching the new mobile 
application, allowing both online and offline 
customers to track their history of purchases 
and accumulation of points, expected to be 
launch in 2019. We also piloted personalised 
coupons that can be used in both online and 
physical stores.

Plans for 2019
In 2019, we plan to concentrate on 
improvements to the loyalty programme’s 
functionality and usability, integrating 
innovative IT-solutions, including CRM, and 
enhancing our dialogue with customers to 
make shopping even easier.

Loyalty programme
Our loyalty programme is designed to reward 
customers and provide our cardholders 
with a sense of worth, encouraging them 
to return to our stores to make even more 
valuable purchases. Our discount cards 
provide multiple options to obtain the highest 
quality for the most affordable and attractive 
price.

Originally created as a simple discount 
programme, it now offers the whole range of 
benefits to our customers, such as ongoing 
collectable loyalty, weekly promotions, 
special coupon promotions for high seasons 
and personalised offers for active customers 
based on their purchase history. Our loyalty 
programme offers a wide range of benefits 
to our customers. 

O’KEY private label brands

Entry segment

Medium segment

Premium segment

That’s What You Need!

789 SKUs

1600+ 
SKUs under the three brands

O’KEY

822 SKUs

O’KEY Selection

16 SKUs

4.8% 
Share of Private label brands 
in total SKUs

6.6% 
Share of Private label brands 
in revenue

Commercial model

Our commercial model is based upon 
the principle of providing the best value 
for money to customers. The pillars our 
commercial model stands on are:

• the right assortment,
• attractive promotion campaigns,
• a focus on freshness and quality, 
• a strong private label offering.

This approach in 2018 was successful with 
customers responding positively. We believe 
that promotions have already reached the 
highest sustainable level so we have no 
plans to increase its share in 2019. Instead 
we will continue working on our assortment 
mix to increase footfall in our stores as 
well as better service. In particular, we are 
planning to re-arrange our SKUs to put even 
more focus on higher quality and private 
label products, so customers can clearly see 
the difference between them and other price 
segments. 

In 2019, O’KEY stores will also have improved 
planograms¹ and we will change our 
approach to assortment management, which 
will allow us to increase our efficiency and 
stand out even more among competitors.

O’KEY recognised by Federal 
Supervision Agency for 
Customer Protection and 
Human Welfare as the ‘Best 
Food Retail Chain’ in 2018 and 
‘Consumer Choice’ for ‘Best 
Prices’

Private label

Our private label is what should set us 
apart from our competitors. We strive to 
provide our customers with the highest 
quality products at a lower price than other 
major retailers. In order to strengthen our 
private label and to cover all price segments 
we launched a new line of products in the 
premium segment.

The main event of 2018 was the launch of 
the new brand ‘O’KEY Selection’ in October. 
This is a premium brand, which initially 
included 38 SKUs. Despite the high quality 
of products and packaging ‘O’KEY Selection’ 
is more affordable than brands  of the same 
quality. Our assessments have shown the 
positive reaction to the new brand from 
the target audience. Now we have three 
different brands for all price segments: 
alongside the new ‘O’KEY Selection’ brand in 
premium segment, we already have the well-
established ‘That’s What You Need!’ brand in 
the entry segment and ‘O’KEY’ brand in the 
medium segment.

Our own private label 
products are 20–30% cheaper 
than branded alternatives 
of a comparable quality

production facilities as well as testing 
samples in independent and accredited 
laboratories. Recognising these efforts, our 
production has received several important 
quality awards.

In 2018, we also worked on expanding the 
assortment of ‘That’s What You Need!’ and 
‘O’KEY’ brands. Overall, we added 691 new 
SKUs, including 155 re-launched and 536 
brand new ones. The total share of private 
label products within the assortment range 
reached 6.6% in 2018 compared to 6.2% in 
2017, while in money terms share of the 
main brands ‘That’s What You Need!’ and 
‘O’KEY’ increased from 6.1% to 6.6%. 

O’KEY’s top priority remains high quality of 
all assortment on our shelves. Our quality 
control programme ‘Trademark O’KEY – 
Customers` guarantee’ includes checking 

Plans for 2019
In 2019, we plan to focus on developing 
our ‘O’KEY’ and ‘O’KEY Selection’ lines. 
We are going to increase the number of 
products in ‘O’KEY Selection’ up to 200 
SKUs with the ultimate goal of offering the 
premium segment in all categories. We 
will continue to work on improving our high 
quality standards and our ongoing efforts 
to increase the margins and profitability of 
private label products. Another direction our 
progress will take is the improved positioning 
of private label in our stores.

 ¹  Planogram is a diagram that shows how and where 
specific retail products should be placed on retail 
shelves or displays in order to increase customer 
purchases.

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsOwn production

We understand that modern life is about 
mobility and fast pace, and time becomes 
the most precious resource. O’KEY Group 
fully recognises the needs of big city life 
and provides our customers with the wide 
range of freshly prepared salads, bakery, 
fish and meat dishes. In 2018 the Company’s 
own production unit has undergone several 
important transformations, aimed at 
customer satisfaction and improvements to 
operational efficiency.

Own production unit 2018 at a glance:

• in 2018, we introduced a quality control 

manager position to our structure, whose 
responsibilities include educating the staff
and process control;

• our weekly catalogues with the most 

popular positions were introduced in 2018 
and led to significant sales growth in the 
Cafeteria segment;

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Annual Report 2018

Quality and Safety

• we developed our ‘Ultra Freshness’ 

• Employees’ check and hygiene control of

approach with daily evening promotions
and discounts; 

• in 2018, we continued to focus on daily 
freshness and local suppliers: we keep 
supporting local producers across Russia 
and using best domestic ingredients in our
recipes;

• the ‘sit and eat’ format which is available 
both inside and outside stores has been 
implemented in 2018: our customers are 
free to enjoy their cup of coffee or snack to
brighten their shopping day; we are also 
testing self-service models in our bakery 
to make the shopping even easier.

Freshness approach
Own production department maintains a 
multilayered system of quality control, which 
includes daily optical and hygiene checks 
and expands to our distribution centres 
where the product is preserved before it 
reaches the customer.

the facilities and employees’ check;
• distribution centre freshness control;
• visual freshness check, degustation;
• quality Control Manager.

• 102 universal SKU’s in every store;
• more than 100 SKUs introduced in 2018;
• up to 200 SKUs in the assortment;
• own production occupies 4% of the product

range.

Plans for 2019
Our key priorities for 2019 include process 
mapping and optimisation. We want to make 
sure our products are of consistently high 
quality throughout the entire production 
cycle by developing visual technological 
cards and planograms. Own production 
centralisation is a new initiative, which we 
launched in 2018. It will allow us to optimise 
and control the processes of production, 
centralise bakery assortment and distribute 
it to the stores. We will test it further in 2019 
and implement it if it fits the production 
needs. Our wider objective include further 
increasing our productivity per department.

Quality control at all stages has always 
been our top priority. The Company’s quality 
management system is compliant with the 
requirements of the Russian legislation and 
elements of the HACCP  system. Moreover, 
the Company’s quality standards frequently 
go beyond the necessary requirements and 
include participation in regional and national 
initiatives to further improve production 
characteristics¹.

O’KEY Group does not accept any 
compromises in terms of quality 
management and understands the 
importance of the continuous quality 
improvement. In 2018, the Company took the 
following steps regarding quality control: 

• O’KEY Group joined the electronic 

veterinary control State information 
system ‘Mercury’;

Private label branded 
products won the international 
competition Quality Guarantee 
2018 and Quality Mark from 
Roskachestvo NGO

Our quality control department is in charge 
of quality and safety monitoring. The 
standard quality control procedures include 
preliminary quality control measures, 
assortment monitoring both in the store and 
in the warehouse, internal and external audit 
of stores and supply chain. 

• O’KEY has become the first retailer to pass
the audit in accordance with the ‘Made in 
Don Land’ certification and now is able 
to use this label further in producing its 
own goods. This label guarantees the 
high quality of goods and a conformity to 
international standards;

• O’KEY group has joined North-Western 

and Central regions voluntary certification 
initiative to comply with Russian legislation
regarding product and process quality in 
the retail market; 

• O’KEY has successfully undergone planned 
periodic audits under the ‘St. Petersburg 
quality’ programme at the ‘River House’ 
hypermarket in St. Petersburg; 

• the Company together with the Quality 

Control Centre has launched the regional 
initiative ‘Independent quality audit’, 
including testing samples of dairy products
to ensure they meet legal requirements.

Plans for 2019
The Company cares about its ongoing quality 
control procedures and integrates them in 
its plans for future development. In 2019, the 
Company intends to continue the transition 
to electronic veterinary control under the 
State information system ‘Mercury’ and 
further concentrate on regional and federal 
product quality initiatives. We plan to further 
improve the quality of our private label 
brand and continue our own production 
certification process. One of the important 
questions for 2019 is the optimisation of the 
processes of certification and declaration of 
directly imported products, in accordance 
with changes in legislation. We also plan to 
actively participate in the ‘ACORT’² quality 
committee projects.

0 quality and food safety 
incidents in O’KEY Stores 
in 2018

 ¹  Hazard Analysis and Critical Control Points (HACCP) - 
a systematic preventive approach to food safety from 
biological, chemical, and physical hazards in production 
processes that can cause the finished product to be unsafe, 
and designs measurements to reduce these risks to a safe 
level.

 ²  The Retail Companies Association was established 

at the initiative of several retail chains of Russia in 2001 
to represent the interests of its members and coordinate 
their activities.

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsOPERATIONS

BEING OPERATIONALLY EFFICIENT IS THE CORNERSTONE OF OUR BUSINESS. WE VIEW 
HYPERMARKETS AS A COMPLETE ORGANISM WITH ITS OWN NEEDS AND A SPECIAL 
RHYTHM AND TIMING. IMPROVING OPERATIONAL EFFICIENCY MEANS PROVIDING BETTER 
SERVICE, INCREASING PROFITABILITY AND SATISFYING CUSTOMERS. 

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Annual Report 2018

SUPPLY CHAIN 

IN 2018, WE CONTINUED TO IMPROVE OUR SUPPLY CHAIN AND STREAMLINE 
ASSOCIATED BUSINESS PROCESSES FOCUSING ON EFFICIENCY AND PRODUCTIVITY. 

O’KEY operates one

federal and 
two regional 

distribution centres, located in Moscow 
and St. Petersburg. The federal distribution 
centre, based in Moscow, distributes slow-
moving goods and alcohol to all stores, while 
regional distribution centres distribute fast-
moving and short-shelf-life goods to regional 
stores. This supply chain strategy gives 
us a great advantage in comparison with 
competitors, providing an excellent balance 
between logistics costs, merchandise levels 
and high levels of service.

Plans for 2019
In 2019, we plan to continue the roll-out of 
ORACLE RPAS for all categories and put 
attention on business processes optimisation 
aimed at working capital reduction and 
improvement of on shelf availability. Another 
focus will be implementation of ‘Track 
and Trace technology’, in order to meet 
requirements of Russian legislation.

We aim to build a solid warehouse 
infrastructure which will enable us to better 
serve our customers’ needs in all regions of 
operations and to bring efficiency of logistics 
costs to a more competitive level.

In 2018 we
• increased the centralisation of dry food, 
non-food and alcohol categories (from 
62.4% to 75.3% at the end of 2017 and 2018 
respectively);

• successfully finished the pilot forecasting 
and replenishment for several categories 
of Food assortment in ORACLE RPAS and 
started the roll-out across all categories.

Plans for 2019
Our plans for 2019 are ambitious and 
primarily concerned with the development 
of planograms and improving assortment 
layouts. Development of cluster matrixes 
will give us clear understanding about 
merchandise needs and product availability, 
both in the store and in the warehouse, and 
will decrease the overall costs of operating 
the stores. We will continue developing the 
electronic veterinary certification system 
‘Mercury’, which will allow employees to 
receive tasks via the scanners and improve 
their productivity.

Location and Service Areas of O’KEY 
Distribution Centres (DCs)

OVERALL NUMBERS OF DC’S

52,000 m2

St. Petersburg

Moscow

21,799 m2

7,579 m2

DC Shushary capacity was increased 
by 20% on the back of internal space 
reorganisation and optimisation, which 
will lead to cost reduction in the future

60%Centralisation rate

Regions 
of service

O’KEY worked

improve operational efficiency. The most 
notable changes in 2018 were: 

throughout 
2018 to 

• O’KEY private label brands have been 
introduced along isles and corridors in
stores to enhance its visibility for our 
customers;

• we launched our large-scale cooperation

with the ‘Mercury’ system;

• rezoning and specific planograms were 
designed to optimise the processes in 
stores and make our layouts even better;

• staff productivity has been increased by 

10% mainly due to processes automation 
and implementation of the employee 
loyalty programmes.

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements33%  Orders made 

via the mobile app 

Share of ecommerce 

revenue in total revenue 

of hypermarket, where 

okeydostavka.ru pick up 
point is located. 

5% 

36
36

37
37

Annual Report 2018

IT 

IN O’KEY, WE BELIEVE THAT ADHERING TO EFFICIENT AND CUSTOMER-ORIENTED 
IT SYSTEMS AND APPLICATIONS IS ESSENTIAL TO MAINTAIN THE HIGHEST LEVEL 
OF COMPETITIVENESS IN THE CONSTANTLY EVOLVING RETAIL MARKET. 

E-COMMERCE 

IN 2018, O’KEY GROUP MAINTAINED ITS POSITION AS ONE OF THE MARKET 
LEADERS AMONG ONLINE RETAILERS. WE BELIEVE THAT THE COMPANY IS 
WELL POSITIONED TO KEEP ITS STRONG PRESENCE IN THIS MARKET. IN 2018, 
WE CONTINUED THE DEVELOPMENT OF OUR SOFTWARE SOLUTIONS AND 
LOGISTICS TO PROVIDE THE BEST ONLINE AND OFFLINE SHOPPING EXPERIENCE 
TO OUR CUSTOMERS.

2017

2018

11thd  t
>

delivered in 2018 
compared to 8,000 
in 2017

E-commerce shows strong growth 
globally and in Russia. People change 
their habits and online food purchases 
become the daily routine. One of the 
leading trends in the industry is that the 
customer base becomes more unified 
and retailers should approach the same 
customers both online and offline.  

O’KEY Group was third by revenue in the 
industry. Our online revenue increased by 
26% and reached RUB 1.7 bn, while our 
online customer base has grown to more 
than 366,000 people.  

To reiterate our market influence we 
joined the Association of Internet Trade 
Companies, which is at the forefront 
of e-commerce industry and since its 
foundation in 2012, strives to promote fair 
competition, innovation and the positive 
development of the industry in Russia. 

1,500

orders on average daily via 
www.okeydostavka.ru 

11,000

8,000

33% 

5% 

Orders made
via the mobile app  

Share of e-commerce
revenue in total revenue
of hypermarket, where
www.okeydostavka.ru
pick up point is located 

2017

2018

>11,000 tonnes 
delivered in 2018
compared to 8,000 
in 2017

To know more about IT at O’KEY Group 
please follow the link or scan the QR 
Code to watch the interview with O’KEY 
Information Technologies Director 
at Russian Retail Week 2018.

In 2018, we continued to transform our 
IT infrastructure using cutting edge 
digital solutions and widely-recognised 
software. We focused on developing the 
integrated IT platform which will allow us 
to achieve our strategic goals, contribute 
to cost optimisation, maximise our prod-
uct availability and increase customer 
loyalty.

In 2018, we  
• fully launched CRM-solutions which help 

online and offline customers to keep 
records of purchases, and contribute to 
our new loyalty programme; 

• completed the transition to the new retail 
automation platform based on Microsoft 
Dynamics AXAPTA 2012 for store process 
automation, with more accurate and real 
time operations control via hand held 
terminals; 

• accomplished the pilot introduction of 
Oracle RPAS platform used for rule-

based pricing, sales forecasting and 
replenishment optimisation in pilot 
categories; 

Plans for 2019 
In 2019, we will continue to implement 
innovative IT technologies. 

• worked on transition to the new Boss HR 
application, streamlining HR processes 
and salary calculation, which will boost the 
level of employees’ involvement and loyalty; 

• extended self-scanning technology which 
improves customer experience, increases 
customer loyalty and stimulates our clients 
to buy more per visit, to seven stores in 
Moscow and Saint Petersburg; 

• implemented initiatives aimed at 
expanding electronic document 
interchange with our partners, to replace 
paper document flow; 

• upgraded IT platform to fulfil regulatory 

requirements, such as veterinary 
certification, alcohol excise tax stamp 
tracing and VAT rate increase. 

We will finalise Oracle RPAS rollout for sales 
forecasting, replenishment optimisation 
and price management, focus on further 
reduction of paper workflows, extension of 
EDI, including universal supplier’s document 
implementation.

We will also modernise our supply chain 
processes with migration to Axapta 12 to 
have complete stock management scope 
(stores, warehouse stocks and supplier 
operations) in new Axapta 12 ERP platform 
as well as Boss HR registration system with 
self-services for our employees.

This will result in a benefit from optimised 
shelf design and layout in our stores, as well 
as enhancing our processes and boosting 
business efficiency. 

ERP 

Supply  
Chain 

Category  
management

Cash  
Register

Online  
Store

HR  
System

Customer  
relations

Microsoft Dynamics 
AXAPTA 2012 

Manhattan WMS 

JDA Software 

Oracle RPAS  

Oracle RPAS

Crystal Service 
Integration

IBM Web-Sphere 
Commerce

Boss HR application  CRM Manzana

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Annual Report 2018

Website & Mobile app

Logistics

In 2018, we continued our development as 
a fully omnichannel retailer. In particular 
we updated the personal accounts of our 
users. New account allows customers to see 
their history of online and offline purchases, 
expenses and current promotions – all in one 
place. Our website and mobile application 
received the award for Best Industry Solution 
from Global CIO.

Best Industry Solution from the 
Global CIO¹ for the website and mobile 
application  

O’KEY mobile app (mobile family) won 
the platinum award in the ‘Convenience 
and Ease of Use’ nomination in 2018

• Purchase goods 

• Use facet search and filters 

• Use easy templates 

• Share basket between users 

• View promotions 

• Pay online 

• View order history 

• View offline catalogues 

• Locate the nearest store 

• Create an electronic loyalty card 

• Access the shopping history, both in the 
form of a detailed receipt and overall 
monthly expenses 

• Check accumulated loyalty points and 

personalised offers 

We continued development of our logis-
tics in 2018. We launched one new pick-
up point in Moscow so there are 12 points 
in total, equally spread between Moscow 
and St. Petersburg. We maintained day-
to-day delivery throughout the year and 
consider this a significant achievement of 
our business.  

Plans for 2019 
Development of our e-commerce busi-
ness will remain a strategic priority for 
the Group. We will continue to expand 
our customer base and to improve our 
services. We are looking for possibility to 
expand our unique drive-through format 
called ‘O’KEY Auto’ and further increase 
our online and offline customer base.

In 2018, GfK² ranked O’KEY Group  
the second best performing online store  
in the food retail segment

Delivery zones

2

1

3

MOSCOW

4

5

6

4

5

6

1

2

3

HM ‘Vesna Altufevo’

HM ‘Putilkovo’

HM ‘Rostokino’

1

2

ST.PETERSBURG

3

4

5

6

 ¹  Global CIO – Professional Association of Chief 

Information Officers.

 ² GfK is a research and analytics company.

HM ‘Svyatoozerskaya’

HM ‘GOOD ZONE’

HM ‘Kirovograd Columbus’

1

2

3

HM ‘Vyborgskoye’

HM ‘Bogatyrskiy Yakhtennaya’

HM ‘Ladozhskaya’

4

5

6

HM ‘Bolshevikov’

HM ‘Pulkovskoye’

HM ‘Tallinskoe shosse’

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsDISCOUNTERS 

WE CONSTANTLY FOLLOW THE LATEST TRENDS OF THE RETAIL 
INDUSTRY AND ADJUST THE VARIETY OF THE ASSORTMENT TO MEET 
THE CHANGING DEMAND.

Strategic priorities

Growth 
and expansion 

Strong private 
labels 

The best value 
proposition 

Key figures

Number of stores

Selling space
thd m2

Net retail revenue
RUB bn

82

56.8

67

54

46.2

37.3

13.6

10.3

5.6

+81.8%

+32.0%

2016

2017

2018

2016

2017

2018

2016

2017

2018

LFL Net retail revenue
%

65.5

52.0

LFL Traffic
%

37.4

34.8

12.7

9.5

LFL Average ticket
%

20.4

12.7

1.2

2016

2017

2018

2016

2017

2018

2016

2017

2018

Discounters business at a glance 

40
40

41
41

Annual Report 2018

DA! achieved good 

results in 2018 with 
a net retail revenue 

increase of almost 32% and continued 
traffic and average ticket number growth, 
which validates our strategic focus on the 
discounters’ segment. We are grateful to 
see that our dedication to DA! has been 
welcomed by our customers in 2018.  

The unique format of DA! discounters 
allows the customers to purchase a wide 
range of products and non-food items at 
the most attractive prices. We strive to get 
the most convenient locations for our stores 
to transform shopping into an easy and 
comfortable experience. Da! ensures an 
excellent level of service and keeps up with 
the latest trends to make our stores the best 
value for money for our customers. 

Performance
In 2017 the net retail revenue of DA! 
discounters increased by 32% to RUB 13,559 
mln compared to RUB 10,282 mln in 2017. 
Traffic increased by 27.8%, while average 
ticket rose by 3.3% and reached 465 RUB by 
the end of the year. 

We achieved robust results and significant 
growth across all major segments in 
2018 while keeping the promotion share 
unchanged versus last year. Managing 
our assortment and maintaining the 
competitive pricing policy also contributed 
to the significant success of DA! stores in 
2018. Logistic procedures were improved to 
increase the freshness of the goods offered 
to the customer. An additional 96 private 
label SKUs were added to our portfolio 
throughout the year.

Producers of our private label 
products have to undergo 
external audits which are 
based on GFSI¹ (Global Food 
Safety Initiative) requirements

The major developments of 2018 were:  
• change of shelving and layouts (new 

bakery and winery displays, loose products 
dispensers, new shelving);

• improved lighting; 

• price cards with integrated special ‘new’ 

sign, discount percentage indication, clear 
action mechanics; 

• introduction of the new leaflets system 
(52 regular leaflets, 24 alcohol leaflets, 
19 opening leaflets, New Year leaflet, 
wine guide, our first leaflet with additional 
private label pages); 

• optimised and partly extended assortment 
in dairy, fresh meat and poultry, fruit and 
vegetable and in-store bakery sections; 

• installed Personal Data Terminals PDT² at 
the warehouse, which allows us to comply 
with new legal requirements for alcohol 
and veterinary products and improve 
productivity of warehouse operations. 

To know more about 
DA! operations 
please follow 
the link or scan 
QR Code to watch 
the interview of 
DA! Information 
Technologies 
Director for Retailer 
portal.

0.7km2

Average store selling 
space 

19 

Stores opened in 
2018

27% 

Percentage  
of owned space 

8.5%

Discounters share 
in sales 2018 

RUB 13.6 bn

Net retail revenue in 2018

2,571 SKUs 

Product range 

96 new SKUs

introduced in 2018 

*  ¹  Global Food Safety Initiative (GFSI) – a private organisation, established and managed by the 
international trade association the Consumer Goods Forum under Belgian law in May 2000. 
The GFSI maintains a scheme to benchmark food safety standards for manufacturers as 
well as farm assurance standards.

*  ²  PDT (Personal Data Terminal) – an electronic device that 

is used to enter or retrieve data via wireless transmission 
(WLAN or WWAN), used at the warehouses.

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43

Annual Report 2018

1
1

Product Range
• Low prices 

• High turnover per SKU

2
2

Strong private labels

42%>

in SKUs

3

Supply Chain 

• Own distribution centre

100%centralisation

4

Our Staff 

• Well trained personnel

• Positive working environment 

• Excellent customer service

1,946

 employees 

5

Modern and attractive 
store design

Best value proposition

Our people 
Our DA! team consists of trained 
professionals who are passionate about 
their work. Due to our expansion in 2018, 
the number of employees increased by more 
than 14.5% compared to the previous year. 
As of 31 December 2018, DA! employed 
1,946 people. We encourage diversity and 
provide equal opportunities for both male 
and female employees; 57% of all employees 
are women. We seek to hire the best 
professionals in the field regardless of their 
age and gender and are ready to develop 
their skills further and provide the necessary 
education and qualifications.  

Supply Chain 
DA! Discounters operate under the principle 
of ‘Every day low price’, while maintaining 
consistently high quality of goods. A robust 
and reliable supply chain supports the core 
of our business strategy. 

All our stores are supplied from our own 
distribution centre DC Sidorovo (55 K m2) 
located 60 km south of Moscow. The only 
item delivered directly to stores is bread, 
a product with an ultra-short shelf life. To 
ensure maximum freshness, it is not stored 
in the distribution centre.

Our transport fleet consists of 39 vehicles 
to ensure 24/7 smooth operations from the 
distribution centre. 

Major developments in supply chain 
management in 2018 included:  
• delivery of products to stores within a 

specified time frame; 

• adoption of electronic document flow 

between the distribution centre and stores; 

• registration and issue of electronic 

veterinary certificates in accordance with 
the legislation; 

• registration of alcohol in accordance with 

EGAIS requirements¹.

A further important achievement of 2018 was 
the increased productivity of employees by 
15%.

Private Labels and Own Production  
We continuously seek opportunities to adjust 
the assortment of our stores, addressing 
current trends and customer needs. As part 
of our strategy, we focus on strengthening 
our private label products, many of which are 
made by our suppliers exclusively for DA!.  

In 2018 we introduced 96 new private label 
SKUs, some of them under our newly 
developed ‘farm label’.

 ¹  Unified State Automated Information System (EGAIS) 

is a unified government automated information 
system, a programme for governmental control over 
production and purchase of alcohol.

Our main goal is to continue developing 
private label products, focusing on quality, 
packaging layout and number of SKUs. In 
2019 we intend to strengthen our private 
label competence by covering more high-
quality segments and shifting several 
branded SKUs to private label SKUs. 

Plans 
In 2019, we plan to open up to 30 new 
DA! stores. Further store productivity 
improvement will also remain a key priority 
for the year ahead. 

The total number of SKUs in core 
assortment will be kept at 2,500 items. 
Within this total number we will keep on 
optimising our core range. A partial shift 
from branded SKUs to private label brand 
is also targeted in certain areas. One of the 
long-term policies is maintaining the highest 
possible rate of price competitiveness. 
Promotion share will be maintained, with an 
increase of the share of non-food specials 
to 6% of the turnover. We will continue 
our efforts to optimise the product layout 
schemes and improve our merchandising.

Despite being two diversified 
businesses, we intend to 
capture possible synergies 
with the procurement team 
of O’KEY

VALUE

Discounters

Customers

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Annual Report 2018

ENSURING FINANCIAL 
STABILITY

Group profit and losses

RUB mln

2018

2017

Change, YoY

Total Group revenue ¹

161,303

176,076

Gross profit
Gross profit margin

SG&A
SG&A as % of revenue

Group EBITDA ²
Group EBITDA margin

Profit/loss

37,382
23.2%

−33,915
21.0%

8,644
5.4%

−599

40,444
23.0%

−36,189
20.6%

9,335
5.3%

3,167

−8.4%

−7.6%
20 bps

−6.3%
47 bps

−7.4%
6 bps

n/a

Revenue
In 2018, underlying Group revenue, excluding 
the effect of the supermarket business unit 
sale, fell by 1.1% YoY. IFRS Group revenue 
decreased by 8.4% YoY to RUB 161,303 mln. 
The revenue decline was primarily triggered 
by the supermarket business unit sale (32 
stores) initiated in December 2017.

Weakened consumer sentiment resulting 
from real disposable income diminishing 
by 0.2% YoY³ amid rising inflation, higher 
mandatory payments, and stagnant 
pensions, along with intensifying market 
competition continued to put pressure on the 
Group’s operations during the year.

In addition adaptation to new working 
schedules influenced service levels and 
freshness during the summer period putting 
pressure on a top line.

The closure of hypermarkets in Cherepovets 
and Sterlitamak in 1H 2017 and supermarket 
in Omsk in 2H 2018, along with the 
temporary closure of the hypermarkets at 
the RIO shopping mall (from July 2017 to 
May 2018) and Otrada shopping park (in 
December 2018) in Moscow also impacted 
the Group’s results during the period under 
review.

By the end of the reporting period, total 
selling space increased by 1.2% to 
584,914 m2. O’KEY selling space decreased 
by 0.7% to 528,124 m2, while DA! selling 
space increased by 22.9% to 56,790 m2.

161.3 bn

Total Group revenue in 2018

Group revenue structure 2018

By format

By geography

90.6%

O’KEY
hypermarkets

0.9%

O’KEY
e-commerce

8.5%

DA!

13%

South

37%

North-West

16%

East

34%

Central

 ¹  The Group has adopted IFRS 15 from 1 January 2018 

 ²  The explanation of EBITDA calculation is provided in the 

 ³  Including the impact of a one-off RUB 5,000 payout made 

which resulted in adjustments to presentation of revenue, 
comparable figures were restated respectively as described 
in the note 5 of Consolidated Financial Statements.

note 6 of Consolidated Financial Statements.

to pensioners in January 2017.

Cost of goods sold and gross profit
Gross profit as a percentage of revenue 
increased by 20 bps in 2018 to RUB 
37,382 mln. The gross profit increase 
was mostly driven by a reduction in cost 
of trading stock (less supplier bonuses) 
as a percentage of revenue by 73 bps YoY, 
resulting from successful negotiations 
with suppliers enabling more favourable 
purchasing conditions to be secured and 
continues renewal and enhancement of the 
product mix. Gradual increase in logistics 
centralisation YoY along with growing level of 
logistics tariffs contributed to a logistics cost 
increase by 57 bps YoY. Shrinkage costs as a 
percentage of revenue remained almost flat 
YoY, while in absolute terms it decreased by 
6.8%.

Group COGS structure as percent of revenue 2018 vs. 2017

2017

2018

Labelling and 
packaging costs

Logistic costs

77.0%
0.5%

−20 bps

−7 bps

76.8%

0.4%

2.2%

+57 bps

2.7%

Inventory shrinkage

1.8%

+3 bps

1.8%

Cost of trading stock 
(Less supplier 
bonuses)

72.6%

−73 bps

71.9%

RUB 37.4 bln 

Gross profit in 2018

73 bps YoY

cost of trading 
stock (less supplier 
bonuses) decrease as 
percentage of revenue

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Annual Report 2018

General, selling, and administrative costs
General, selling, and administrative 
expenses as a percentage of revenue 
increased by 47 bps YoY in 2018. The graph 
below provides the general, selling, and 
administrative expenses breakdown for 2018 
and 2017.

Personnel costs
During the year, we revised the work 
schedules of employees in hypermarkets, 
which along with ongoing business process 
optimisations aimed at efficiency increases 
per hour and per square metre at both store 
and head office levels, led to a personnel 
costs decrease by 15 bps YoY as a percentage 
of revenue. In 2019, the Group will maintain 
its focus on boosting the efficiency of 
business processes.

Group SG&A structure as percent of revenue 2018 vs. 2017

2017

2018

20.6%

+47 bps

21.0%

2.6%

1.2%

2.0%

+23 bps

+5 bps

+17 bps

2.8%

1.3%

2.2%

Other expenses1

Advertising and marketing

Communication and utilities

2.6%

+9 bps

2.7%

Depreciation and amortisation

3.3%

+9 bps

3.4%

Operating leases

Operating leases
Operating lease costs as a percentage of 
revenue increased by 9 bps YoY to 3.4%, 
while in absolute terms it decreased by 5.8% 
YoY. The decrease, primarily attributable 
to the sale of the supermarket business, 
was partially offset by the continued rollout 
of discounters during the year, in line 
with approved plans. The operating lease 
expenses as a percentage of revenue are 
expected to decrease as the discounters 
continue to gain traction².

Communication and utilities costs
Communication and utilities expenses as 
a percentage of revenue increased by 17 
bps YoY to 2.2%. The increase was primarily 
caused by the indexation of tariffs in the 
second half of 2017. The Group continues to 
work towards optimising related costs and 
achieving efficiency gains.

Advertising and marketing expenses
Advertising and marketing expenses as a 
percentage of revenue increased by 5 bps YoY 
to 1.3%, while in absolute terms it decreased 
by 3.9% YoY. During 2018, the Group was 
focused on marketing model optimisation, 
whereby the most efficient channels of 
communication were prioritised over those 
delivering poorer results.

Legal and professional expenses
Legal and professional expenses as a 
percentage of revenue increased by 10 
bps YoY to 0.4%. The increase in legal 
and professional expenses was largely 
attributable to consulting costs arising from 
the sale of the supermarket business and 
marginal growth of software costs on the 
back of new IT systems implementation.

EBITDA1

O’KEY

DA!

Group

RUB mln

2018

2017

Change, YoY

2018

2017

Change, YoY

2018

2017

Change, YoY

Revenue

147,688

165,744

−10.9%

13,616

10,332

31.9%

161,303

176,076

−8.4%

EBITDA

10,416

11,359

EBITDA margin

7.1%

6.9%

−8.3%

20 bps

−1,772

−2,024

−12.5%

–

–

–

8,644

5,4%

9,335

5,3%

−7.4%

6 bps

The Group EBITDA margin grew by 6 bps YoY 
to 5.4%, while EBITDA decreased by 7.4% YoY 
to RUB 8,644 mln.

O’KEY’s EBITDA margin increased by 20 
bps YoY to 7.1%, while EBITDA fell 8.3% YoY 
to RUB 10,416 mln. The EBITDA margin 
increase was primarily driven by improved 
purchasing terms and increased operational 
efficiency across the Group.

EBITDA generated by DA! improved from 
negative RUB 2,024 mln (–19.6% of sales) in 
2017 to negative RUB 1,772 mln (–13.0% of 
sales) in 2018, driven by increased efficiency.

Depreciation and amortisation
Depreciation and amortisation as a 
percentage of revenue increased by 9 bps YoY 
to 2.7%, while in absolute terms it decreased 
by 5.4%. The D&A increase as a percentage 
of revenue was mainly driven by growth 
in intangible assets during the year and 
continued discounter rollouts.

Operating taxes
Operating taxes as a percentage of revenue 
increased by 8 bps YoY to 0.5%. The increase 
in operating taxes was mainly caused by 
changes in the Russian tax legislation 
leading to an increased cadastral value of 
real estate.

Net finance costs
While net finance costs as percentage of 
revenue remained almost unchanged in 
2018, they fell in absolute terms by 8.8% YoY 
as a result of decreased finance costs amid 
the decline in the weighted average interest 
rate to 8.8% in 2018 from 9.8% in 2017.

Net loss
Net loss for the Group amounted to RUB 
599 mln. The net loss was partly triggered 
by an increase in foreign exchange losses, 
arising from intragroup USD-denominated 
loans as well as opening of 19 new 
discounters.

EBITDA to Net Loss reconciliation, RUB mln

8,644

127

−369

−4,367

Gain from 
disposal 
of non-current 
assets

Impairment 
of non-current 
assets

8,644 

Group EBITDA in 2018

mln 
RUB

76

−3,192

D&A

Finance 
income

8.9%

−15 bps

8.7%

Personnel costs

 ¹  Other expenses include repairs and maintenance, security 

expense, insurance and bank commissions, operating taxes, 
legal and professional expenses, materials and supplies 
and other costs.

 ²  2019 expected trends are presented without effect of 

adoption of new standard IFRS 16 ‘Leases’ as described in 
note 36 (w) to Consolidated Financial Statements.

EBITDA

1The explanation of EBITDA calculation is provided  
in the note 6 of Consolidated Financial Statements.

2Revaluation of investment property, loss from write-off  
of receivables, impairment of receivables and other.

−1,141

−159

Finance 
costs

Foreign 
exchange 
loss

Net loss
generated by sold
supermarkets
until cessation
of their operations

−314

Other2

96

Income tax
benefit

599

Net loss

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Annual Report 2018

Cash flow and working capital

RUB mln

Net cash from operating activities

Net cash from/(used in) investing activities

Net cash used in financing activities

Net increase/(decrease) in cash and cash equivalents

Effect of exchange rate on cash and cash equivalents

2018

4,762

3,479

−7,248

993

−31

2017

4,874

−3,365

−5,187

−3,678

−35

RUB 993 mln 

Net increase in cash 
and cash equivalents in 2018

Net cash from operating activities
The gradual improvement in turnover of 
cash and cash equivalents, trade payables 
and trade receivables offset by marginal 
slowdown in inventories turnover led to a 
flat YoY change in working capital turnover 
in 2018. The inventory turnover slowdown 
in 2018 was largely caused by the transition 
to the new business model (hypermarkets 
and discounters), created after the sale of 
supermarket business at the end of 2017, 
as it took some time to adapt the business 
processes to its needs.

Net cash from investing activities
Net cash from investing activities amounted 
to RUB 3,479 mln in 2018. The increase in 
this line item was primarily a result of the 
RUB 7,070 mln proceeds received from the 
sale of the supermarket business, which 
largely offset the Group’s 2018 capital 
expenditures (CAPEX) of RUB 3,622 mln 
(excluding VAT). During the reporting period, 
the Group invested RUB 1,706 mln (excluding 
VAT) into the development of its hypermarket 
business and RUB 1,916 mln (excluding VAT) 
in growing its discounter business.

As a result, net cash from operating activities 
during the reporting period stayed almost at 
the previous year level, amounting to RUB 
4,762 mln, while as at 31 December 2017 
cash from operating activities amounted to 
RUB 4,874 mln.

Group CAPEX structure 2018 vs. 2017

2018

2017

47%

67%

53%

33%

Debt

RUB mln

Total debt

Short-term debt¹
Long-term debt

Cash and cash equivalents

Net Debt

Net debt/EBITDA

Net cash used in financing activities
Net cash used in financing activities in 2018 
amounted to negative RUB 7,248 mln. Over 
the reporting period, the Group attracted 
RUB 15,006 mln of financing primarily in the 
form of long-term credit lines, and made 
repayments totalling RUB 16,897 mln. In 
January 2018, the Group paid dividends in 
the total amount of RUB 1,879 mln. The 
dividend yield as at the day of the dividend’s 
announcement amounted to 4.7%. As at 31 
December 2018, the Group had RUB 12,207 
mln of undrawn, committed borrowing 
facilities available in Russian roubles on a 
fixed and floating rate basis, for which all 
conditions have been met. The proceeds 
from these facilities may be used to finance 
operating and investing activities,  
if necessary.

 31 December 2018

31 December 2017

34,426

2,462
31,964

8,712

25,714

2.97x

36,109

11,430
24,679

7,750

28,359

3.03x

Debt
The Group considers the Net Debt/EBITDA 
ratio as the principal means for evaluating 
the impact of the Group’s borrowings on its 
operations. As at 31 December 2018, Net 
Debt/EBITDA was 2.97x, compared with 
3.03x on 31 December 2017. The decrease 
was driven mainly by the reduction in total 
debt by RUB 1.7 bn YoY. We are maintaining 
a conservative approach to borrowing and 
expect Net Debt/LTM EBITDA to be below 
3.0x by the end of 2019.

RUB 1.7 bn 

YoY reduction 
of total debt in 2018

2.97x

Net Debt / EBITDA ratio by 
December 2018

To download the latest 
financial statements in 
Microsoft Excel format 
please follow the link  
or scan the QR Code.

1 Short-term debt does not include interest accrued on loans and borrowings.

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IMPROVING RISK 
MANAGEMENT

Internal control and risk management system

In 2018, the Company continued to develop 
its risk management system:

• A declaration and provision on Company’s 
risk appetite were approved by the Board 
of Directors. Risk appetite establishes the 
level of risk that is acceptable in terms 
of achieving the Company’s goals and 
facilitates effective decision-making while 
taking risks into account.

• The Company’s bylaws establishing a 

unified methodology and procedure for 
cooperation and responsibility regarding 
risk management were updated. No 
significant changes were made to the 
Company’s corporate governance system 
in 2018 overall as a result of changes to 
the risk management system.

• The external auditors perform a limited 

review of the company’s half-year 
consolidated financial statements and 
a full audit of the annual consolidated 
financial statements.

In accordance with the requirements of IFRS, 
we disclose detailed information on the 
market, credit and foreign exchange risk to 
which it is exposed, as well as strategy for 
managing the risks.

The risk management system is aimed at 
providing a reasonable guarantee that the 
Company’s strategic goals will be achieved 
in a timely manner and that the level of risks 
faced by the Group remains acceptable for 
management and shareholders. We operate 
a unified approach to risk management 
through the Group Risk Standard, which 
comprises a range of relevant tools and 
methodologies aimed at early risk detection 
and risk mitigation.

The Group, through its training and 
management standards and procedures, 
aims to develop a disciplined and 
constructive control environment in which 
all employees understand their roles 
and obligations. Identified risk areas are 
monitored quarterly and followed by a 
coordinated improvement programme.

In 2018, the Company ensured the effective 
functioning of its risk management system 
by identifying and assessing risks in a timely 
manner, developing and implementing 
measures to manage those risks. Senior 
management devoted significant attention to 
managing key risks that have a high impact 
and a high probability. The Board of Directors 
reviewed information on managing the 
Company’s key risks on a quarterly basis.

Regarding the internal controls in the area 
of accounting and financial reporting, the 
following should be noted:

• Staff involved in the company’s accounting 
and financial reporting are appropriately 
qualified and are kept up-to-date with 
relevant changes in International Financial 
Reporting Standards (‘IFRS’). Additionally, 
specific training and written guidance 
on particular matters is provided where 
needed. Written guidance, regularly 
updated for business developments and 
regulatory changes, is available to all 
relevant staff members and provides a 
summary of the company’s accounting 
and financial reporting policies and 
procedures.

• Controls have been established in the 
processing of accounting transactions 
to ensure appropriate authorisations for 
transactions, effective segregation of 
duties and the complete and accurate 
recording of financial information.

• Completeness and timely recording of 

financial information is ensured through 
regular reviews, monitoring of specific 
key performance indicators, validation 
procedures by functional leaders and as an 
additional check, the process of internal 
and external audit.

• The company relies on a comprehensive 

system of financial information and 
oversight. Strategic plans, business plans, 
budgets and the interim and full-year 
consolidated accounts of the company 
are drawn up and brought to the Board 
for approval. The Board also approves 
all significant investments. The Board 
receives monthly financial reports setting 
out the company’s financial performance 
in comparison to the approved budget and 
prior year figures. 

• Any weaknesses in the system of internal 
controls identified by either internal or 
external auditors are promptly and fully 
addressed. 

The Audit Committee

• Oversees how management monitors 

compliance with the Group’s risk 
management policies and procedures 

• Reviews the adequacy of the risk 

management framework in relation to the 
risks faced by the Group 

Executive management

(CEO and Management Board) 

• Oversees implementation of, and adherence to, 

risk management policies 

• Monitors and manages risks relevant to job 

function 

• Carries out risk identification and reporting 
• Performs operational risk management 

Internal Audit

• Assists the Group’s Audit 

Committee in its oversight role
• Undertakes both regular and ad 
hoc reviews of risk management 
controls and procedures, the 
results of which are reported to 
the Audit Committee

Probability 
of the risk

Expected

Likely (perceived)

Hazard (possible)

6

9

8

11

2

5

1

4

7

Low-probability

Remote

13

12

10

3

14

Immaterial

Minimum

Medium

Material

Irretrievable

Affect of the risk

The Board of Directors

• Overall responsibility for the 

establishment and oversight of 
the Group’s risk management 
framework 

Map of principle risks

Strategic risks

•  Economic outlook
1

•  Competition risk
2

•  Political risk
3

•  Regulatory risk
4

Operational review

•  Changing customer 
5

expectations

•  Employee recruitment 
6

and retention

•  Supply chain risk
7

• 
8

IT platform 
developpment

• 
9

IT security threats

Financial risks

•  Providing sufficient 
10
level of financing

•  Tax regulations
11

•  Changes in working 
12

capital

•  Risks of currency and 
13
interest rates volatility

•  Risk of misstatements  
14
in financial statements

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Operational risks

Name of risk

Definition and potential impact

Mitigating actions

Name of risk

Definition and potential impact

Mitigating actions

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Annual Report 2018

We closely monitor the changes in the macroeconomic 
environment, income levels, consumer confidence 
index and other indicators. Therefore, if significant 
unfavourable developments occur, we are ready to take 
corrective steps and adjust our business model.

5

Changing 
customer 
expectations

We strive to provide our customers with a wide range 
of goods and services, at competitive prices. However, 
we recognise that our customers’ shopping habits 
and expectations are influenced by the economic 
environment and will change over time.

1

Economic 
outlook

2

Competition  
risk

Our business is affected by uncertainties associated 
with changing economic conditions, particularly 
in the current environment of global economic 
instability. Therefore, we may face reduced customer 
demand as the income and purchasing power of our 
customers decreases under the impact of the weaker 
macroeconomic environment exacerbated by declining 
oil prices and sustained rouble volatility.

The retail sector in Russia is highly competitive. We 
face strong competition from other retailers (Russian 
and international), some of which are larger and have 
greater resources. Retail chains compete mainly over 
store locations, product ranges, price, service and store 
conditions. Some competitors might be more effective 
and faster in capturing certain market opportunities, 
which in turn may negatively impact our market 
share and our ability to achieve our performance and 
expansion targets.

Political developments may adversely impact the 
macroeconomic environment and the market in which 
our company operates. Although political stability in 
Russia has improved, the state’s political, economic 
and financial systems are still rapidly developing and 
changing.

3

4

Political  
risk

Regulatory  
risk

We are focused on enhancing our customer value 
proposition through the introduction of a competitive 
pricing policy, the implementation of effective marketing 
initiatives and assortment structure improvement.

We put considerable effort into aligning our 
hypermarket price perceptions with the ‘best value 
for money’ concept. In this context, we continued our 
extended marketing campaigns based on the price-
match guarantee across the wide range of top-selling 
products offered at our hypermarkets and discounters.

Although these risks are outside the control of the 
Group, O’KEY monitors political developments closely 
and maintains strong relationships with various 
national industry bodies.

Our operations are subject to various government 
regulations and industry specific legislation with 
respect to quality, packaging, health and safety, 
labelling, distribution and other standards. Some 
regulations are still being developed in Russia. Current 
and future government regulations or changes may 
require us to change the way we run our operations and 
could result in cost increases. Failure to comply with 
regulations can also lead to reputational damage.

We aim to ensure compliance with all applicable 
regulations by monitoring regulatory developments and 
changes, and following up and responding to changes 
in regulations and standards in a timely manner.

The breaking return of goods with shelf life less than 
30 days, new requirements for the marking of alcoholic 
& tobacco products and for digital veterinary certificate 
had significant influence on all players on the market.

During the second half of 2017 and the first half of 
2018, we timely developed and implemented essential 
changes in the Company’s main business processes 
(such as goods ordering/receiving/return, stocktaking), 
updated relevant internal policies, procedures and 
information systems. 

Additionally, we successfully finished the 
implementation of the project on fiscal data 
transferring to Federal Tax Service via the internet  
in all stores:

• software update for cash registers;
• purchases of new equipment;
• fiscal data operator selection;
• sales process modifying & implementation  

in all stores.

To maximise the efficiency and relevance of such 
assessments, we monitor internal and external reports 
on retail market development and changes in O’KEY 
positioning.

As the result of these activities, in 2018 O’KEY Group 
has been named winner of the ‘Consumer Choice’ 
award in the ‘Best Price’ category at the ‘Consumer 
Rights and Quality of Service’ awards.

The expert jury also recognised O’KEY as the ‘Best Food 
Retail Chain’ of 2018.

To improve motivation we have developed a system of 
Performance Appraisal that is conducted on a regular 
basis and rewards employees based on their individual 
results.

We also promote internal opportunities for career 
development via trainings and special programmes.

Additionally, to facilitate the adaptation of new 
employees, we organise introductory courses and 
coaching in our stores.

During 2018, we continued to increase logistics 
centralisation and the effectiveness of operations at 
store and head office levels.

In line with the roll out plan of supply chain 
management system (Oracle RPAS) and with our 
centralisation rate, we already carried out the more 
transparent and efficient process of goods purchases in 
Q4 2018.

The continuous and timely work with our suppliers 
resulted in improved indicators:

• indicator OSA (On Shelf Availability, for central 

buying) of 93% at the end of 2018 (92% at the end 
of 2017);

• indicator OOS (Out Of Stock, for central buying) of 
2,2% at the end of 2018 (3,6% at the end of 2017).

6

Employee 
recruitment  
and retention

Competition for highly qualified management and 
store personnel remains intense in Russia. To meet 
our expansion plans we need highly skilled employees. 
Our future success depends in part on our continued 
ability to hire and retain new employees. We understand 
that any inability to attract and retain highly qualified 
employees and key personnel in the future could have a 
material adverse effect on our business.

7

Supply chain 
risk

Our financial performance depends in part on 
reliable and effective supply chain management. We 
rely on third parties to supply us with merchandise 
and services. The third parties that supply us with 
merchandise and services also have other customers 
and may not have sufficient capacity to meet all of their 
customers’ needs, including ours, during periods of 
excess demand. Shortages and delays could materially 
harm our business. Unanticipated increases in 
prices could also adversely affect our performance. 
Furthermore, we may be exposed to risk of delays and 
interruptions to our supply chain because of natural 
disasters, in case we are unable to identify alternative 
sources of supply in a timely manner.

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Financial risks

Name of risk

Definition and potential impact

Mitigating actions

Name of risk

Definition and potential impact

Mitigating actions

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8

IT Platform 
Development

Execution of our strategic targets requires adaptation 
the current IT infrastructure to the changing business 
needs. As the business grows the complexity of 
processes supporting it and diversity of tasks around 
such growth are increasing. Delayed or inappropriate 
decisions on development of the infrastructure can 
lead to failures in meeting Group goals and impede 
attainment of longer-term goals.

9

IT security 
threats

We are observing an increase in IT security threats and 
higher levels of professionalism in computer crime. 
Our systems and solutions, as well as those of our 
counterparties remain potentially vulnerable to attacks. 
Depending on their nature and scope, such attacks 
could potentially lead to the leakage of confidential 
information, improper use of our systems, manipulation 
and destruction of data, sales downtimes and supply 
shortages, which in turn could adversely affect our 
reputation, competitiveness, and business, financial 
and operational performance.

In Q2 2018, we finished the implementation of several 
key applications and systems in accordance with our 
strategy:

• Axapta 2012 system in our stores;
• new version of Manzana loyalty system that will 

enhance the possibility to propose timely personal 
offers to our clients;

• new mobile application for online store that 

include the possibility not only to order goods and 
see the historical data from all online orders, but 
offline buying too.

In addition, in the beginning of Q4 2018, we effectively 
closed the pilot phase of supply chain management 
system (Oracle RPAS) implementation and started the 
roll out process.

Already in at the end of Q4 2018 we received positively 
improvement in the work of our store and head office 
processes.

We employ a number of measures, including employee 
training, comprehensive monitoring of our networks 
and systems, and maintenance of backup and protective 
systems (such as firewalls, virus scanners and others) 
in attempt to reduce the threats to our IT & business 
infrastructure.

10

Providing 
sufficient  
level of 
financing

Recent changes in the macroeconomic situation 
might result in a liquidity squeeze and tightening of 
lending policies by Russian banks. Given the expansion 
programme in the coming periods, issues with 
availability of external financing or significant changes 
in its cost can negatively impact our Group’s ability to 
execute its expansion programme.

We maintain available lines of credit to close potential 
liquidity gaps.

We diversify and enlarge the list of partnering banks 
to increase our control over the availability and cost 
of financing. Our securities are listed on the London 
Stock Exchange that allows us to utilise the secondary 
placement of shares as an alternative way of financing.

11

Tax  
regulations

Russian tax law has complex tax rules, which may be 
interpreted in different ways and tax rules are subject to 
frequent changes. Examinations by tax authorities and 
changes in tax regulations could adversely affect our 
business, and financial and operational performance.

Changes in tax law could result in higher tax expense 
and payments. Furthermore, legislative changes could 
materially impact tax receivables and liabilities as well 
as deferred tax assets and deferred tax liabilities.

Our tax and legal specialists review compliance with 
applicable tax regulations, current interpretations 
issued by the authorities and judicial precedents 
resulting from tax disputes. This work is conducted on 
a regular basis and in a consistent manner and ensures 
we are aware of any changes that we may need to 
enforce.

12

Changes  
in working 
capital

Inability to control and manage elements of the working 
capital can result in negative changes for the operating 
cash flow and lead to liquidity gaps and excessive 
reliance on external financing.

We exercise constant control over the working capital, 
which is detailed in our monetary policy. The aim of this 
policy is to minimise prepayment balances and control 
of overdue receivables.

We are also taking steps to improve stock management 
efficiency by establishing and monitoring KPIs and 
organising training sessions for store employees.

13

14

Risks of 
currency and 
interest rates 
volatility

We are exposed to fluctuations in exchange rates 
because of loans received in USD and contractual 
obligations in USD and EUR. Although measures are 
taken to minimise this risk, there can be no assurance 
that exchange rate and interest rate fluctuations will 
not negatively influence our results.

Certain currency risks are controlled through switching 
the payments into roubles, setting caps or hedged 
using derivative financial instruments.

On 31 December 2018, 90% of portfolio are RIB loans, 
most of them are with fixed interest rate.

Risk of 
misstatements 
in financial 
statements

We face exposure to risks relating to failures in proper 
financial reporting and the classification of accounting 
entries, and risks of making inaccurate accounting 
estimates.

We regularly test internal controls over financial 
reporting to prevent misstatements in financial 
statements. We have a qualified team of finance 
professionals preparing our financial statements, and 
our consolidated IFRS financial statements preparation 
process is mainly automated.

For a description of financial risks and exposure 
calculation, please refer to the note 30 in the Group 
Consolidated Financial Statements.

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STAKEHOLDERS 
ENGAGEMENT

O’KEY ENDEAVOURS TO BE A SIGNIFICANT CONTRIBUTOR TO THE LOCAL COMMUNITIES  
IN WHICH WE OPERATE, AS WELL AS TO THE RUSSIAN ECONOMY AND SOCIETY IN GENERAL. 
OUR STORES OPERATE IN MORE THAN 30 CITIES AND TOWNS ACROSS RUSSIA, FROM LARGE 
METROPOLITAN AREAS TO SMALLER TOWNS WITH UNDER A THOUSAND INHABITANTS.

We employ thousands of people, a responsibility 
which we take very seriously, as we acknowledge 
that they and their families depend on us for their 
livelihoods

 Why we engage

 Why we engage

The reliable and transparent relationship with our customers and partners forms a vital 
element of our strategy and drives the Group’s performance. As one of the leading Russian 
retailers, O’KEY aims to sustain this mutually beneficial partnership to ensure progress and 
promote development in all spheres.

Efficiency, knowledge and loyalty of our employees are keys to achieving our strategic goals. 
We seek to create effective working environment for our people and provide them with 
opportunities for professional and career growth.

Key areas

What are we doing

Key areas

What are we doing

Employees 

Customers  
and partners

Customers 
• The variety and quality  

of provided goods 

• Customer surveys and focus 

groups 

• Guarantee of the best price 

• Feedback on call centre 

• High level of provided services 

• Meetings with (potential) 

Partners 
• Reliable supplies 

• Mandatory compliance with contract 
provisions and legal requirements 

• Rigorous due diligence of all 

partners to establish their integrity 
and solvency

suppliers and business partners  

• Participation in industry 

conferences 

• Conclusion of supply contracts 
for products and monitoring 
performance of requirements 
for counterparties 

Risks

• Changing customer 

expectations 

• Economic 
outlook 

• Competition 

risks 

• Principles of social partnership 

and Health and Safety Policy 

• Implementation of updated HR Policy 

• Mutual respect and trust that 

• Employee satisfaction and employee engagement 

underpin HR Policy 

surveys 

• Financial and non-financial 

• Implementation of social programmes and 

incentives 

financial incentive programmes

•  Learning and development 

• Developing a system of internal communication 

opportunities 

and feedback

•  Health and safety standards

• Regular meetings between management and 

• Adherence to human rights and 

diversity principle 

• Ensuring safety in the workplace

employees 

• Various tools of financial and non-financial 

motivation

• Employee training and mentorship programme 

Risks

• Employee recruitment 

• Competition 

and retention 

risks 

• Economic 
outlook

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Why we engage

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As a publicly listed company, we need to provide open, timely and transparent information 
to help our investors make informed decisions about our financial and non-financial 
performance to facilitate our investors make deliberate decisions.

Shareholders 
and financial 
community 

Key areas

What are we doing

Local 
communities 

• Presentations and conference calls between 
management and the financial community 

• Website publication of relevant GM/EGM 

documents 

• Meetings between management and the 
financial community, including industry 
conferences 

• Investor and analyst site visits 

• General meetings of shareholders 

• Press releases on material issues and key 

Group events

• Corporate governance 

• Financial and 

operational results 

• Strategy and KPIs 

• Risks 

Risks

• All principle risks 

Why we engage

The Group strictly follows industry standards and complies with all laws and regulations. 
O’KEY aims to establish and maintain stable and constructive relations with national and local 
government authorities based on the principles of accountability, good faith and mutual benefit.  

Partnering with local communities in the areas we operate brings mutual benefits both to 
the company and population. A better quality of life for our people and local communities, 
established through our social and cultural projects, contributes to regional social and 
economic development and ensures the sustainability of our operations, helping us fulfil our 
commitments as an industry leader.  

Key areas

What are we doing

• Environmental safety 

• Meetings with representatives of local 

• Social infrastructure 
development and 
modernisation 

communities 

• Maintaining contact with NGOs

• Economic, environmental and social 

• Supporting cultural events 

initiatives 

• Supporting vulnerable 

population groups

• Publications in local media 

• Public hearings

• Raising funds for treatment

Risks

• Economic 
outlook 

• Changing customer 

• Competition 

expectations 

risk 

Why we engage

The Group needs accurate and timely coverage by the various media channels when disclosing 
its financial and operational results, key external and internal events, community activities and 
participation in industry conferences, etc. The adequate perception of O’KEY and its strategy by 
all stakeholders is mutually beneficial for the Group and its target audiences.  

Government 
and local 
authorities 

Key areas

What are we doing

Media 

Key areas

What are we doing

•  Reporting to regulators 

• Information disclosure and reporting 

• Taxation 

• Implementing local community 

• Dialogue with government authorities on 

legislative and regulatory issues 

• Accurate media coverage of the Group’s 
strategic messages, corporate events 
and news 

• Press releases on material issues and 

key events 

• Getting feedback from society and 

• Interviews with management 

development projects and social projects 

• Participation in workshops and expert panels 

media 

• Maintaining a dialogue with government 
authorities on current legislative and 
regulatory issues 

• Implementation of joint projects 

• Local community development 

• Corporate philanthropy

• Compliance with federal and local laws 

and regulations 

Risks

• Political 
risk 

• Regulatory 

• Tax 

risk 

regulations 

• Risk of currency and 
interest rate volatility 

• Risk of misstatements  
in financial statements 

• Maintaining the relationship with 

stakeholders at all levels 

• Press tours and press conferences

Risks

• Economic 
outlook 

• Changing customer 

• Competition 

expectations 

risk 

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OUR EMPLOYEES

O’KEY’S HR POLICY IS AIMED AT ATTRACTING AND RETAINING HIGHLY QUALIFIED 
AND EFFICIENT SPECIALIST STAFF. WE STRIVE TO CREATE A PRODUCTIVE WORKING 
ENVIRONMENT AND OPEN UP NEW OPPORTUNITIES FOR EMPLOYEES TO REALISE THEIR 
PROFESSIONAL AND PERSONAL POTENTIAL IN LINE WITH THE COMPANY’S HR STRATEGY. 
THE PRIORITIES OF THE COMPANY’S HR POLICY INCLUDE IMPROVING PERFORMANCE 
AND DEVELOPING A CULTURE OF FRIENDLY SERVICE1.

Key Areas of the HR Strategy:  
• introducing modern technology and 

automating HR services; 

• building an effective organisational 
structure and management team; 

• creating a positive image of the employer 

brand in the Russian labour market; 

• creating a culture of engagement and 

effectiveness; 

• systematic control of turnover; 

• implementing the best HR practices.

In 2018, we focused on improving the 
efficiency of the organisational structure. 
To this end, we integrated departments and 
optimised one of the management levels in 
the organisational structure of the Company. 
Due to the restructuring, changes in work 
schedules in the retail division and the use 
of part-time work during peak hours we 
managed to increase labour productivity by 
almost 10% compared to the results for 2017. 

In 2019, we plan to focus on the development 
of the corporate value of ‘Impeccable 
service’ and implementation of project 
aimed at developing a friendly service 
culture, increasing traffic and improving the 
Company’s brand as an employer.

 10% 

Labour productivity 
growth in 2018

 ¹  Information in this section is provided for 
O’KEY company only and does not include 
the business of discounters.

Breakdown of staff 
by gender

Breakdown of staff 
by age

Female

72%

Male

28%

18–25

26–35

36–45

46–55

56+

7% 29%

31%

25%

8%

Our Team in Numbers 
In 2018, we continued to optimise and 
improve the efficiency of the Company’s 
business processes, which allowed us 
to eliminate the duplication of functions. 
Relative to 2017, in 2018 the average 
number of employees was reduced by 
10.8%. At the end of the year, the total 
number of employees at the Company was 
18,402. Despite the complexity of changing 
the existing business processes and 
organisational structure in the retail division 
of the Company, we managed to achieve 
the best turnover indicators in the retail 
division for the last 5 years of the Company’s 
operations, that is, 43%.

Corporate Culture 
In 2018, the key focus in the Company’s 
operations was efficiency. We continued to 
develop the four key areas of the HR policy: 

• providing business with high-tech HR 

service; 

• building an organisational structure 
of the Company that will ensure 
high speed decision making and 
enhance communication between the 
organisational units; 

• creating a culture of engagement and 

effectiveness; 

 18,402 

Total number of employees  
by the end of 2018

• building an efficient management team. 

We also continued implementing the core of 
the HR strategy – creating an atmosphere 
that will ensure the growth of business 
competitiveness through effective human 
resource management. 

In particular, O’KEY held an ‘Excellence and 
Outlook into the Future’ leadership forum, 
where participants presented projects and 
plans to change and improve the organisation, 
organised lectures, as well as a one-day 
training course on the theory of leadership in 
the modern world, conducted by Pierre Casse, 
a well-known professor from the SKOLKOVO 
and INSEAD business schools. 

We launched the first ‘100% Professional’ 
contest – a large-scale professional skills 
competition for specialists of three retail 
professions (chief, baker and cashier), 
which covered the entire company. About 
600 employees took part in the contest, 
which consisted of 3 stages. Finally, we 
identified three winners: one professional 
in each occupation. The ‘100% Professional’ 
contest received wide coverage in the 
corporate press and industry-related 
publications. In 2019, we plan to widen the 
scope of participating professions in the 
competition and to promote its winners as 
symbols of the O’KEY employer brand.

O’KEY Values 

Effective 
team 

Outstanding 
results 

Atmosphere 
of professionalism 

Impeccable 
service 

Innovativeness 

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In 2019, we will continue to focus our efforts 
on identifying and developing talented 
employees both in the retail division and 
in the office. Since the development of the 
‘Impeccable service’ value is one of the 
vectors of the 2019 strategy, we intend to 
increase the number of training materials 
and activities as part of this task fulfillment. 
This includes further improvement of the 
distance learning portal, which is the fastest 
way to deliver training and development 
programmes to employees and also a 
part of the culture of self-learning in the 
organisation.

Staff Training and Development 
O’KEY puts a lot of effort into the personal 
and professional growth of its employees and 
keeps its development as an organisation 
with self-learning culture.  

In 2018, we continued the transformation of 
the training system, gradually introducing 
the blended learning format. The number of 
full-time training courses increased more 
than twice — from 16 to 38. At the same 
time, we kept improving the area of distance 
learning: 17 new distance training courses 
were developed during the year.  

The Company completed a project to outline 
training courses which are mandatory for all 
new employees, and continued to develop the 
voluntary mentoring programme, launching 
it for managers at the level of Operational 
Directors and Regional Directors.  

One of the key areas of the Company’s HR 
strategy implementation in 2018 was the 
creation of an efficient management team. 
To ensure personnel succession in the retail 
division in 2018, we launched the Leadership 
School project to train and further develop 
potential store directors. 

64 current deputy directors of our stores, 
who wish to further develop and build their 
careers in the Company, enrolled to study 
at the Faculty of Store Directors of the 
Leadership School. 

Following the tough qualifying rounds, 
representatives of the business selected 
15 employees. The participants, who are 
now part of the succession pool, began 
active training in the second quarter of 
2018. In this development programme, we 
adhere to the ‘golden formula’ of learning 
and development — the ‘70-20-10 principle’, 
according to which the employee develops 
by spending 10% of the time on training at 
formal classes and trainings, 20% — on 
interaction with the mentor, and 70% — on 
the implementation of new and complex 
projects.

Staff Retention and Motivation 
O’KEY effectively uses modern tools of 
material and non-material motivation, and 
provides its employees with competitive 
wages, which allows us to attract and 
retain the best specialists in line with the 
Company’s development strategy. 

The Company has a KPI system that takes 
into account both individual and corporate 
goals. A bonus amount, which constitutes 
a certain share of the salary, is normally 
determined depending on the achieved 
result. 

In 2018, O’KEY increased the influence 
of the EBITDA value on the size of bonus 
payments to the Company managers. In 
addition, a progressive remuneration scale 
was introduced, which depends on the job 
category. At the same time, the positions 
were grouped according to the impact on 
general business results and the level of 
responsibility, which led to the creation of the 
pay band system, which is the basis for the 
distribution of all compensations and benefits 
in the Company. Moreover, this system boosts 
the motivation and loyalty of employees. 

In 2018, a tender was held to select a supplier 
of medical insurance services, which made 
it possible to reduce costs and, at the same 
time, expand the benefits and privileges 
provided to employees. For example, many 
employees were able to take advantage of the 
opportunity to purchase voluntary medical 
insurance policies for their spouses and 
children with a discount of up to 90%. 

The Company also agreed on partnership 
opportunities in acquiring various services 
for the Company staff, which allows them 
to save significant funds when organising 
family leisure activities and vacations.

In 2019, we will continue to improve and 
develop the policy for differentiating 
remuneration depending on the position’s 
level of responsibility and its impact on the 
overall business results.  

Compensation and Benefits 
 O’KEY provides the necessary social support 
to its employees in full compliance with the 
requirements of applicable laws, and also 
implements additional programmes aimed 
at creating the most comfortable conditions 
for the staff. 

In particular, O’KEY provides employees with 
the following benefits: 

• voluntary medical insurance policies on 

the terms of co-financing in the amount of 
80-90%; 

• free meals; 

• gift vouchers for purchases in the O’KEY 
chain stores, and gifts for children for 
holidays; 

• financial aid to employees in difficult life 

situations; 

• opportunity to pay for membership in 

fitness clubs in installments. 

Reporting Violations  
In order to create an atmosphere of 
transparency and trust, O’KEY has developed 
a whistleblowing policy, which regulates 
the issues related to the violation of ethics, 
labour laws, interaction between employees 
and managers. The Company has several 
channels for reporting violations: a call 
centre, defined hours for managers to have 
meetings with employees, and morning 
meetings.

O’KEY Academy

 157,233

total number of requests  
to receive training at O`KEY 
Academy in 2018

 17new training courses 

were developed  
and launched  
at the Company

>

70

training courses are 
available for distance 
learning at the O’KEY 
Academy 

Corporate Library 

Operates in three formats: 

1

A public online library 
based on the distance 
learning system

2

An onine library with 
more than 1,000 books

3

The BookCrossing project 
in the Company’s offices 
in all regions

O’KEY provides its employees  
with competitive wages, which 
allows us to attract and retain 
the best specialists in line with 
the Company’s development 
strategy 

303reports were received in 2018 

100% 

of reports were processed and 
given feedback 

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HEALTH AND SAFETY
 1,546 
6,567 

workplaces have passed 
special assessment of working 
conditions during 2018

people were trained 
in occupational safety

 1,498 

people were trained 
in fire safety

O’KEY has been 

gradually 
reducing 

the number of work-related injuries over 
the past four years. This great achievement 
is the result of effective occupational 
health and safety management system. We 
constantly reduce work-related hazards and 
make sure that our employees have safe 
working conditions, and our customers have 
a comfortable shopping environment. 

O’KEY has implemented integrated 
systems for the regular tracking of working 
conditions and for logging all accidents 
and injuries. We have a Labour Protection 
and Occupational Health, Environmental, 
Industrial and Fire Safety Policy. In 2018, the 
current policy was extended until 2023. We 
have a systematic approach for investigating 
any accidents involving our employees or 
customers. In 2018, the total number of 
accidents amounted to 35, which is 15 less 

What we do:

• monitoring workplace conditions;

• monitoring employee health;

• training employees;

• investigating injury incidents;

• taking measures to prevent similar 

incidents in the future.

than in previous year. Two of these incidents 
were fatalities. Investigation proved that 
those incidents were not related to work and 
occurred due to natural reasons. 

In order to minimise occupational safety-
related risks, we conduct a regular audit 
of our stores, distribution centres and 
workplaces to ensure they are in full 
compliance with Russian legislation. In 
2018, specialists from the Labour Protection 
Department conducted 446 comprehensive 
inspections of our premises with regards 
to labour protection and fire safety in order 
to reduce the risk of penalties from the 
supervisory authorities.

In 2019, we are going to assess working 
conditions on the rest of work places. 
O’KEY is going to develop Occupational Risk 
Management System and implement an 
action plan for the development of labour 
protection culture.

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HUMAN RIGHTS AND DIVERSITY

Ethics and compliance 
O’KEY Group believes that it has 
a responsibility to uphold fundamental 
human and labour rights. We are committed 
to maintaining the highest standards 
of ethics and integrity, to fully comply with 
internal rules and principles and regulatory 
requirements. The Group adheres to the 
principle of zero tolerance for any kind 
of discrimination. 

Our employees are expected to abide 
by a set of clearly communicated formal 
policies, including: 
• Supplier selection Policy and Policy 

of choosing a counterparty; 

• Policy of interaction with state bodies.

• Anti-corruption policy

In any situations and circumstances, the 
actions of employees must comply with 
high professional and ethical standards 
and generally accepted moral values. We 
build our team on principles of partnership, 
mutual respect and common goals. 

The Group has implemented training 
programmes for employees on compliance 
with legislation on consumer protection, 
interaction with government agencies 
and others. We keep these programmes 
up-to-date with best global practices and 
government legislation and regularly train 
employees. 

In 2018, we managed to reduce the number 
of violations in procurement, occupational 
conditions and corruption. In 2019, the Group 
will continue to work on the organisation and 
strengthening of the compliance function. 
We will also continue the development of our 
training programmes. 

Preventing Corruption 
O’KEY Group has a zero-tolerance policy 
towards corruption. The Company is 
constantly upgrading its anti-corruption 
policies to enhance the level of transparency 
of all the related procedures and operations. 
As well as preventing any cases of 
corruption, the Company promotes the anti-
corruption education for its employees.

O’KEY’s Group is imposing its anti-corruption 
policy internally as well as on our suppliers 
and partners. Any suspicious behaviour 
is investigated according to our rules and 
policies and relevant measures are taken, 
including the information received inside 
the Company or from our partners via the 
hotline. 

O’KEY Group realises the positive impact 
of diversity and of working with people 
of different nations and backgrounds. 
We are also trying to increase ethnic 
diversity throughout the business

Сontrol procedures of the critical business 
processes (such as receiving, write-offs/ 
scraping and returns) are conducted through 
relevant IT software in our stores. Additional 
monitoring is arranged for local suppliers. 

We aim to raise our employees’ awareness 
on preventing corruption by conducting 
regular thematic trainings in such 
departments as real estate, commercial and 
non-commercial buying, as well as in our 
stores. 

We maintain a confidential whistleblower 
e-mail address for reporting potential 
conflicts to our internal audit and security 
departments. Anyone may use the call 
centre to complain and will be assured 
that the information being is promptly 
investigated by the anti-corruption team of 
the Risk Department. Discovered corruption 
cases are handed over to the police to 
ensure independent investigation.

In 2019 the commercial secret policy will 
be developed further and more complex 
methodologies and tools will be deployed to 
safeguard Company’s commercial secrets. 
This complex solution is providing ‘Red 
flag’ reports which are contributing to fast 
discovery of any anomalies and violations 
to the Company’s policies. Also we will 
be focused on the detection of possible 
corruption schemes.

In 2018 the Anti-corruption unit has 
refreshed the policy, and relevant briefings 
and trainings have been arranged for 
procurement departments as well to the 
real estate departments as they are the 
most exposed to corruption risks. We 
also implemented anti-corruption clause 
indicating our policy of zero tolerance to 
any type or kind of corruption at all levels. 
If suppliers or contractors do not comply 
with the policy, the Company is eligible 
to terminate the contract with them 
immediately. All O’KEY Group employees 
have voluntarily signed the consent to follow 
Group’s anti-corruption policy.

We conduct pre-scanning of our 
potential employees prior to hiring. 
Our potential suppliers and service 
providers are thoroughly checked 
before obtaining any contracts. We 
verify accuracy (transparency) of their 
financial reporting and the absence 
of affiliation to our other suppliers 
or our employees, as well as track 
any ongoing court cases and court 
decisions and credit rating. We expect 
our suppliers to sign an agreement 
where they accept all the closes related 
to preventing corruption.

To maintain decent transparency level and 
mitigate potential risks, we conduct constant 
monitoring of our employees of commercial 
and non-commercial buying as well the real 
estate department, every six months the 
contracts development is monitored and 
analysed. 

Anonymous hotline numbers are displayed 
openly for all employees and service 
providers in the store

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Annual Report 2018

ENVIRONMENTAL 
RESPONSIBILITY 

W e believe 

that having a 
responsible 
approach to the 
environment is an 
integral component of being successful in 
the market in the long term. Running our 
business in strict compliance with Russian 
environmental legislation is a fundamental 
priority for O’KEY. To ensure compliance, 
we conduct regular internal audits. 

We also perform quarterly monitoring 
of atmosphere and noise pollution in the 
buffer zone to make sure that our stores 
have no negative impact on the living 
conditions of local communities.

Energy efficiency 
We equip our stores with modern recuperators 
and energy-efficient lights to reduce our total 
energy consumption. In 2018, the total energy 
consumption YoY decreased by 8%. 

We have implemented various measures for 
improving energy efficiency, such as:

• replacing outdated luminescent lighting with 

led lamps;

• replacing outdated refrigeration elements  

and conditional systems with leading 
energy-saving devices; 

• replacing neon signboards with led-

signboards;

• control of energy use in our hypermarkets.

Energy consumption (net), 
kW·h

447,302

436,052

401,116

2016

2017

2018

Waste management 
We conduct separate waste collection in 
all our stores to reduce the amount of 
waste to be disposed of at city landfills. 
Biological waste and lamps are transported 
to special factories, recyclable waste such as 
polythene film, plastic boxes and wastepaper 
is pressed and sold for further recycling. 
We also collect and sell for recycling banana 
boxes, waste oil, pallets and metal scrap. All 
waste management processes are regulated 
by waste management policy which is 
implemented in all our stores. 

We have also installed water-treatment 
facilities in our key locations of operation 
which include: petrol and sand catchers, 
filtering stormwater from parking zones 
and grease catchers filtering waste from 
our own-production facilities before it is 
disposed into the public sewers. In 2018, we 
upgraded our water-treatment facilities in 
St. Petersburg, which ensured the reduction 
of any negative impact on water bodies.

Proceeds from sales 
of recycable materials, 
RUB mln

215

233

168

2016

2017

2018

O’KEY has 

developed 
a charity 
and social investment programme designed 
to align the Group’s objectives with 
addressing the broader social problems of 
the local communities. We work together 
with local authorities, business partners, 
non-governmental organisations and 
our customers for the benefit of local 
communities as a whole. 

In line with our mission, we place particular 
emphasis on targeted assistance and 
support programmes helping orphans and 
children lacking parental care, as well as 
large families with five or more children.

Treatment Support
In 2018 O’KEY continued cooperation with 
Rusfond to help children with serious 
illnesses. This year O’KEY and Rusfond have 
decided to focus on the targeted control 
of oncohematological diseases. The funds 
raised will be used for the treatment and 
rehabilitation of specific children requiring 
a bone marrow transplant, and also to 
develop the Russian marrow donor registry 
dedicated to Vasya Perevoshchikov. O’KEY 
will allocate a portion of the funds raised 
from the campaign to pay for the analysis 
and typing of potential marrow donors.

Our other loyal partner is the St. Petersburg 
charitable fund AdVita, a foundation 
dedicated to helping children and adults 
suffering from cancer. We organised a variety 
of campaigns in our St. Petersburg stores 
throughout 2018 to raise funds for AdVita and 
placed donation boxes next to check-outs 
for our customers to be able to help those 
in need. 

Supporting Vulnerable Groups
We have an ongoing programme for helping 
vulnerable groups. For six years we have 
been offering holders of state social cards 
an additional 3% discount at our stores 
in Moscow and the Moscow region, the 
Krasnoyarsk region and Murmansk. The 
discount does not apply to alcohol and 
tobacco products. 

Priorities of Charity Programmes

• Help children with serious illnesses

• Support of Russian marrow donor 

registry development

• Holistic support of large families, 

designed to improve their financial 
position

Major charities-partners in 2018:

• Rusfond

• AdVita

Directions of help:

• Targeted assistance

• Notification of consumers about 

the problem

• Attraction of benefactors

In 2018, ‘Kind Purchase’ event raised  
RUB 6.8 mln, which was donated 
to Rusfond

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Annual Report 2018

CORPORATE 
GOVERNANCE

O O’KEY Group S.A. is 

a company incorporated 
under the Laws of 
the Grand Duchy 
of Luxembourg with Global 

Depositary Receipts (GDRs) listed on the 
London Stock Exchange, and as such is not 
required to comply with the UK Corporate 
Governance Code.

O’KEY Group is committed to managing and 
conducting its operations in accordance with 
applicable regulations of Luxembourg and 
the London Stock Exchange. 

We recognise our obligation to our 
shareholders to adopt the highest standards 
of governance and control, both at the Board 
level and within our management teams, 
and aim to establish and support a corporate 
governance framework that is suitable for 
the development of our business and meets 
the requirements of our shareholders. 

The most significant decisions affecting 
the life of the Company and the rights of 
shareholders, including the approval of 
financial statements and the Annual Report, 
appointment of the Directors, amendments 
of the Articles, and approval of the final 
dividend for the financial year, are subject 
to review and approval at the Shareholders 
meeting. 

The Board of Directors and its committees 
provide overall guidance for the business 
and strategic planning for the Group. 
It sets strategic goals and oversees their 
implementation by the CEO and senior 
Management of the Group. 

The Management Board and the Chief 
Executive Officer are responsible for the day-
to-day operations of the companies of the 
Group and implement the strategy approved 
by the Board of Directors

Heigo Kera 
Group Chairman

“
We recognize 
our obligation to 
our shareholders 
to adopt highest 
standards of 
governance 
and control

Our Corporate Governance Principles

Accountability
The Board of Directors 
is accountable to O’KEY 
Group’s General Meeting of 
Shareholders and is responsible 
for:

Equality
O’KEY Group’s corporate 
governance system is designed 
to protect shareholders’ rights 
and ensure equal treatment of 
all shareholders.

• formulating the Group’s 

strategy;

• establishing and maintaining 
systems, which ensure due 
consideration of key decisions 
by experienced individuals, 
including in the areas of 
remuneration and incentives, 
internal control and risk 
management;

• holding management 

accountable for the successful 
implementation of the Group’s 
strategy.

Transparency
We strive to ensure the 
appropriate disclosure of reliable 
information on all significant 
issues related to our operations 
including financial status, social 
performance, operating results 
and ownership.

Professionalism
We strive to appoint individuals 
with relevant skills and 
experience to the Board of 
Directors and its committees 
in order to enable them to 
discharge their respective duties 
and responsibilities effectively. 
The Board is supplied, in a 
timely manner, with information 
in a form and of a quality 
appropriate to allow it to 
discharge its duties.

GUIDING O’KEY STRATEGIC 
PERFORMANCE

The General Meeting of Shareholders

Shareholders’ Agreements with Transfer 
Restrictions
The Company has no information about any 
agreements between shareholders which 
may result in restrictions on the transfer of 
securities or voting rights.

Appointment of the Directors, Amendment 
of the Articles
The rules governing the appointment 
and replacement of the directors and the 
amendment of the Articles are set out under 
Luxembourg Company Law and the Articles 
(in particular Articles 8, 15 and 16). 

To view the documents for shareholders 
please follow the link.

Significant Agreements or Essential 
Business Contracts
The Board is not aware of any significant 
agreements to which the Company is a party 
and which take effect, alter or terminate 
upon a change of control of the Company 
following a takeover bid. The Board has 
considered essential business contracts and 
concluded that there are none.

The General Meeting of Shareholders is 
O’KEY Group S.A.’s supreme governing 
body. The General Meetings of Shareholders 
are convened and held in accordance with 
Luxembourg legislative requirements and 
the Articles of O’KEY Group S.A. According to 
the Articles of O’KEY Group S.A., the annual 
General Meeting shall be held within six (6) 
months of the end of each financial year 
in the Grand Duchy of Luxembourg at the 
registered office of the Company, or at 
any such other place in the Grand Duchy 
of Luxembourg as may be specified in the 
convening notice of the meeting.

The next annual General Meeting will be 
held before 30 June 2019. A convening 
notice specifying the date, time, address 
of the meeting and the agenda will be sent 
and published no later than fourteen days 
before the meeting.

Transfer Restrictions
As of 31 December 2018, and the date 
hereof, to the knowledge of the Company all 
shares in issue in the Company are freely 
transferable, provided that the transfer 
formalities set out under Article 6 of the 
Articles are fulfiled. 

The Company has no information about 
any agreements between the shareholders 
which may result in restrictions on the 
transfer of securities or voting rights, as 
mentioned under Article 11 (1) (g) of the 
Directive 2004/25/EC of the European 
Parliament and of the Council of 21 April 
2004 on takeover bids. 

Special Control Rights
All the issued and outstanding shares of the 
Company have equal voting rights and there 
are no special control rights attached to 
shares of the Company. 

The Caraden Shareholder (as defined in 
the Articles) has, under the condition of 
holding a minimum amount of shares in the 
Company, a specific right with respect to 
the appointment and removal of Directors 

as at least one Director (designated as 
the Caraden Director) must be appointed 
from a list of candidates proposed by the 
Caraden Shareholder and may be removed 
at the initiative of the Caraden Shareholder 
(additional information may be found under 
Article 8 of the Articles). 

The supporting vote of the Caraden 
Shareholder is required, under certain 
conditions, to amend the provisions of 
the Articles relating to: (i) the rights and 
prerogatives of the Caraden Shareholder; 
and (ii) the appointment, removal, 
replacement, rights, prerogatives and 
positive vote of the Caraden Director 
(additional information may be found under 
Article 16.4 of the Articles). 

Control System in Employee Share Scheme
The Company does not have an employee 
share scheme allowing employees to acquire 
equity in the Company.

Voting Rights
Each share issued and outstanding in the 
Company bears one vote. 

The Articles do not provide for any voting 
restrictions.

In accordance with the Articles, a record 
date for the admission to a general meeting 
may be set by the Board (Article 15 of the 
Articles). Only those Shareholders as shall 
be shareholders of record on any such 
record date shall be entitled to be notified 
of and to vote at any general meeting and 
any adjournment thereof, or to give any such 
consent as the case may be. 

In accordance with the Articles, the Board 
may determine such other conditions that 
must be fulfiled by Shareholders for them to 
take part in any meeting of shareholders in 
person or by proxy (Article 15 of the Articles). 

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Board of Directors

The Company’s Board of Directors is 
primarily responsible for organising an 
efficient corporate governance system. The 
Board is vested with the broadest powers 
to manage the business of the Company 
and to authorise and perform all acts of 
disposal and administration falling within the 
purposes of the Company. 

The Board is responsible for taking strategic 
decisions in respect to the operation 
and development of the Group, as well 
as overseeing the risk management and 
internal audit functions of the Group. 
The decisions related to the day-to-day 

operations of the Group are delegated to the 
management. 

The Board is also a management body of 
O`KEY Group S.A. and is authorised to take 
all decisions in respect of O`KEY Group S.A., 
unless they are reserved for the General 
Meeting. The Board is not authorised to 
issue or buy back shares without approval of 
the shareholders meeting. The repurchase 
by the Company of its own shares is subject 
to the conditions set out in the Company 
Law and the Articles. By the resolution of the 
meeting of the shareholders held on April 
27, 2018, the board is authorised to start a 

buyback programme with the parameters 
set out in aforementioned resolution. The 
authorisation is valid until April 27, 2020. 
As of March 25, 2019, the Company has not 
started the buyback programme. 

There are five members of our Board, 
including one independent director. The 
General Meeting of Shareholders appoints 
the Board members by a simple majority 
of votes cast, for a period not exceeding six 
years or until their successors are elected¹. 

Our current Board of Directors was elected 
at the General Meeting of Shareholders held 
on 13 October 2015. 

Meetings of the Board of Directors

Members

Board of Directors 
(3 meetings)

Audit Committee 
(4 meetings)

Remuneration Committee 
(1 meeting)

Heigo Kera

attended 3

attended 4

Dmitry Troitskiy

3 by proxy

not a member

Boris Volchek

3 by proxy

Mykola Buinycky

attended 3

4 by proxy

attended 4

attended

by proxy

by proxy

not a member

Dmitry Korzhev

attended 3

attended 1, 3 by proxy

not a member

Meetings of the Board of Directors
Meetings of Board of Directors are held 
regularly in compliance with the approved 
work schedule for the year. The Board’s 
work schedule is determined on the basis of 
strategic planning and the reporting cycle. 
Whenever an urgent matter needs to be 
considered, Extraordinary Board meetings 
are organised, or, if a personal meeting 
cannot be organised due to short notice, the 
Board can adopt a circular resolution by a 
unanimous vote. It is the Board Chairman’s 
responsibility to determine the Board’s 
work plan and to include additional items 
in the plan. 

In 2018, the Board of Directors worked on 
the following key tasks: 

• determination of the Group’s strategic and 

operational priorities; 

• preparation of the financial statements and 
annual report, and review of the results for 
the year 2017; 

• approval of the budget and business 

strategy for the year 2018; 

• review of the quarterly financial results, 
approval of financial statements for 
6 months of 2018 and monitoring of 
compliance with risk management 
strategy; 

• completion of a major transaction with X5 
retail group in connection with a strategic 
decision to focus on two of the Group’s 
most profitable business segments: 
hypermarkets and discounters;

• renegotiation of the depositary service fees 
charged from the holders of the depositary 
receipts by the depositary bank.

Remuneration of the Board of Directors 
Members of the Board of Directors of 
O’KEY Group S.A. receive remuneration 
of the amount approved by the General 
Meeting of Shareholders. Members of 
the Board and its Committees may be 
compensated for the expenses they 
incurred in the course of their duties, in 
accordance with the business and travel 
expenses policy of O’KEY Group S.A. 

Diversity 
O’KEY Group is working on adoption of 
a diversity policy. However, as can be 
seen from the information on the senior 
management team, O’KEY Group aims to 
employ the members of the team most 
suitable and qualified for their post and 
function, irrespective of their age, gender 
or origin. The requirements of educational 
and professional backgrounds are such 
as to ensure that the members of the 
team possess the skills and experience 
necessary to perform their functions 
effectively.

Changes made to the Senior Management Team in 2018

Name

Date

Change

Armin Burger

13.09.2018

Chief Executive Officer of O’KEY Group

Pavel Remezov

25.05.2018

Real Estate Director

Artem Taraev

12.11.2018

Business to business Sales Director

Internal Audit department
Internal Audit assists the Group’s Audit 
Committee in its oversight role. 

The Audit Committee oversees the internal 
audit function, the effectiveness of risk 
management and the internal controls of 
the Company and the Group. It also approves 
and monitors the performance of the 
internal audit plan for the year. The Audit 
Committee assists the Boards of Directors 
in fulfilling its oversights responsibilities 
relating to the financial statements, 
including periodically reporting to the Board 
of Directors on its activities and the adequacy 
of internal control systems over financial 
reporting. 

According to the Statute of O’KEY Audit 
Committee, the Audit Committee shall 
consist of not fewer than three current 
members of the Board of Directors and shall 
be chaired by an independent director. 

Internal Audit undertakes both regular and 
ad hoc reviews of risk management controls 
and procedures, the results of which are 
reported to the Audit Committee. 

It is an independent department within 
O’KEY Group that functionally reports to the 
Audit Committee of the Board of Directors 
and administratively reports to CFO. 

In 2018, the department audited the 
following business processes: e-commerce, 
sales, government relations & public 
relations, logistics & warehouses processes, 
and inventory management. 

The Internal Audit Department’s plans for 
2019 include auditing the following business 
processes: purchases of goods (local 
and import), purchases of software and 
license for information systems & software, 
marketing activities.

 ¹  The rules governing the appointment and replacement of 
the Directors are set out under the Law of 10 August 1915 
on Commercial Companies, as amended, and the Articles 
(in particular Articles 8, 15 and 16). The consolidated version 
of the Articles is published under the Shareholders section 
of the Company website, available at: http://okeygroup.lu/
sharedocs

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BOARD OF 
DIRECTORS

THE BOARD OF DIRECTORS IS PRIMARILY RESPONSIBLE FOR ORGANISING AN 
EFFICIENT CORPORATE GOVERNANCE SYSTEM. THE BOARD IS VESTED WITH THE 
BROADEST POWERS TO MANAGE THE BUSINESS OF THE COMPANY AND TO AUTHORISE 
AND PERFORM ALL ACTS OF DISPOSAL AND ADMINISTRATION FALLING WITHIN THE 
PURPOSES OF THE COMPANY.

Remuneration Committee

Audit Committee

Heigo
Kera

Dmitry
Troitskiy

Boris
Volchek

Dmitry 
Korzhev

Chairman, Non-executive Director

Non-executive Director

Non-executive Director

Non-executive Director

Committee Membership

Chairman

Mykola 
Buinyckyi

Independent Director

Chairman

Election

Education

First elected to the Board of 
Directors in June 2010, and 
repeatedly re-elected since then

First elected to the Board of 
Directors in June 2010 and 
repeatedly re-elected since then

First elected to the Board of 
Directors in June 2010 and 
repeatedly re-elected since then

First elected to the Board of 
Directors in June 2010 and 
repeatedly re-elected since then

First elected to the Board of 
Directors in October 2015. He also 
served on the Board in 2010-2013

University degree 
Tallinn Technical University (Estonia)

University degree 
State Marine Technical University 
of  St. Petersburg

University degree 
Leningrad Institute of Railway 
Engineers (now St. Petersburg State 
University of Communications)

University degree 
State Marine Technical 
University of St. Petersburg

Skills and Experience

• 2015–2017: CEO of O’KEY effective 

1 May 2015

• 2005–2007: Member of the Board of 
Directors of the Ochakovo Dairy Plant

• 1995-present: President of the Union 

• 2005-2009: Member of the Supervisory 

Group of companies

Board of Bank Saint Petersburg

• 2008–present: the owner and a Member of 
the Board of Directors of Silverko Consult 
OU

• 2005–2012: Member of the 

Supervisory Board of Bank Saint 
Petersburg

• 2002–2008: consultancy services, 

including research on retail markets in 
Belarus, Kazakhstan and China

• 2005–present: Development Director 
of Capital Group JSC (Neva-Rus CJSC)

• 2000-present: General Director of 
St. Petersburg Automobile Museum

• 2005–present: General Director of 

ZAO Sovmestniy Capital

• 2015–present: Director of Capital 

Group JSC

Shares in O’KEY

Mr. Kera does not hold shares 
of O’KEY Group S.A. 

29.05%

29.52%

10.31%

Mr. Buinyckyi does not hold shares 
of O’KEY Group S.A.

University degree 
The University of Edinburgh, UK

A fellow of the Chartered Institute of 
Management Accountants

A Member of the Institute of British 
Management

Joint diploma in management accounting

Over 35 years in international financial 
management and over 20 years’ experience 
in Russia

7 years as a management consultant with 
Coopers & Lybrand

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75

COMMITTEES OF THE 
BOARD OF DIRECTORS

THE PRIMARY ROLE OF THE COMMITTEES IS TO PROVIDE ASSISTANCE TO THE BOARD IN PREPARING 
 AND ADOPTING DECISIONS IN ITS RESPECTIVE FUNCTIONAL AREAS, AS WELL AS TO ENSURE THAT MATTERS 
BROUGHT FOR CONSIDERATION BY THE BOARD OF DIRECTORS ARE SCRUTINIZED PRIOR TO THE BOARD 
MEETINGS.

 Remuneration Committee

Members

Heigo Kera
Committee Chairman, Chairman of 
the Board of Directors

Ilya Ilin
Committee Member, Non-director, 
external consultant

Boris Volchek
Committee Member, Non-executive 
Director of the Board of Directors

Irina Nikiforova
Committee Member, Non-director, 
external consultant

Audit Committee

Members

Mikola Buinyckyi
Committee Chairman, Independent 
Director of the Board of Directors

Heigo Kera
Committee member, Chairman 
of the Board of Directors

Boris Volchek
Committee Member, Non-executive 
Director of the Board of Directors

Dmitry Korzhev
Committee Member, Non-executive 
Director of the Board of Directors

Heigo Kera
Chairman of Remuneration Committee

Dmitry Troitskiy
Committee Member, Non-executive 
Director of the Board of Directors

Mikola Buinyckyi
Chairman of Audit Committee

Ilya Ilin
Committee Member, Non-director, 
external consultant

Irina Nikiforova
Committee Member, Non-director, 
external consultant

The Committee’s remit includes:
• reviewing the compensation policy; 

Activities in 2018
• during the reporting period, the Remuneration Committee held one meeting;

• advising on any benefit or incentive 

• reviewed the report on the remuneration, bonuses and expenses of the Board and its 

schemes; 

Committees:

• making proposals to the full Board of 
Directors regarding the remuneration 
of Executive Directors and management 
(including Chief Executive Officer).

• reviewed the amount of remuneration to be allocated to the management of the Group in 

2017;

• approved the Remuneration Committee Report; 

• suggested the total maximum amount of remuneration of Directors for 2018 to be submitted 

for the approval of the shareholders of the Company;

Remuneration Committee ntroduced changes to KPIs and bonus policies:
• The influence of EBITDA results on management bonuses was increased. Progressive 

remuneration scale introduced based on the seniority. The main aim of these changes - to 
provide management a maximum motivation for achieving improvement in EBITDA results. 
The strategic aim - to provide competitive salary for the best personnel. In 2019 the group 
plans to keep the policy within these lines;

• Introduction of band system to make distribution of benefits and incentives more transparent 
(groups of positions with similar level of responsibility and influence over business results).

Plans for 2019
The Remuneration Committee and the Company continue to focus on following areas in 2019:

• In 2019 the Group plans to keep the bonus policy in line with 2018.

The Committee’s remit includes:
• reviewing the IFRS financial statements 

for integrity and transparency;

Acitivities in 2018
The Audit Committee performed the following duties during 2018:
• held four meetings;

• analysing financial reporting processes, 
including carrying out regular reviews 
and making recommendations;

• fulfiled oversight responsibilities relating to integrity of the Company’s annual financial 

statements;

• fulfiled oversight responsibilities relating to integrity of the Company’s half yearly financial 

• recommending appointment and 

statements;

remuneration of the Company’s external 
auditor to the Board of Directors and 
maintaining an ongoing relationship with 
the external auditor;

• analysing and supporting the internal audit 
system and risk management procedures, 
including drafting of recommendations for 
their improvement.

• reviewed reports prepared by Internal Audit department;

• reviewed effectiveness of the Company’s risk management and internal control systems;

• reviewed policies and procedures published in the Company;

• monitored reports per the Company’s Whistleblowing Policy;

• planned and agreed the scope of the audit of financial statements for year ended 2018 with the 

external auditor of O’KEY Group;

• reviewed and approved provisions of non-audit services for the Company by the external auditor;

• approved the Internal Audit plan for the year 2019.

Plans for 2019
The Audit Committee and the Company continue to focus on following areas in 2019:
• how the Company’s management monitors compliance with the Group’s risk management 
policies and procedures, and reviews the adequacy of the risk management framework in 
relation to the risks faced by the Group;

• optimising of internal business processes involved in preparation of financial reporting.

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77

EXECUTIVE 
MANAGEMENT

O’KEY`S MANAGEMENT TEAM CONSISTS OF EXPERIENCED PROFESSIONALS, WHOSE EXPERTISE AND 
ENTHUSIASM DRIVE OUR SUCCESS. WE HAVE RECRUITED WITHIN RUSSIA AND INTERNATIONALLY 
TO ENSURE WE HAVE THE BEST PEOPLE, WHO ARE ABLE TO BRING A GLOBAL PERSPECTIVE ON THE 
BUSINESS COMBINED WITH DEEP KNOWLEDGE OF THE RUSSIAN MARKETPLACE. THE TEAM WAS 
FURTHER STRENGTHENED THROUGH THE RECRUITMENT OF SELECTED SENIOR MANAGERS IN 2018.

Armin Burger
Chief Executive Officer, a member of the Management Board since 2013

University of Freiburg 
Department of Economics

• 2012-2013: CEO and a Member of the Supervisory 

Board of Praktiker AG

• 2008-2011: Member of the Supervisory Board Aldi Süd

• 1999-2008: CEO Hofer KG, Sattledt, Austria 

• 1990-1998: Various positions in Aldi GmbH

Konstantin Arabidis
Chief Financial Officer, a member of the Management Board since 2016

Peter the Great St. Petersburg 
Polytechnic University 
Department of Technical Cybernetics

• 2012-2016: Various positions in O’KEY Group 

• Before 2012: Various positions in PWC 

St. Petersburg University 
Department of Economics

Member of ACCA

Pavel Lokshin
Operating Director, a member of the Management Board since 2019

Moscow Aviation Technological University 
Department of Economics

• 2016-2018: CEO of Perekrestok Express

• 2013-2016: CEO of K-Rauta Russia

London Business School 
Senior Executive Programme

• 2001-2012: Various positions in METRO Cash & Carry

Ivan Dropuljic
Commercial Director, a member of the Management Board since 2017

The University of Zagreb 
Department of Economics

• 2012-2017: Purchasing and Marketing Director, 

Member of the Board of Kaufland Croatia 

• 2007-2012: Fresh Food Director at Kaufland Croatia 

• Up to 2007: Various positions at Pik Vrbovec and 

Jamnica

Bojan Barisik
Supply Chain Director, a member of the Management Board since 2018

University of Zagreb 
Department of Traffic & Logistics

• 2016-2018: Regional sales manager (North Italy), 

Pennymarket Italy / REWE 

• 2013-2016: Regional sales manager, Kaufland Croatia 

• 2008-2013: Sales manager, Valipiledoo

Anton Farlenkov
Corporate Development Director, a member of the Management Board since 2016

Urals State Technical University 
Department of Physics and Technology

• 2006-2016: Head of EEMEA equity research at 

Goldman Sachs 

Stanford University 
Innovation and Entrepreneurship  Programme

• 2003-2006: Various positions in Royal Dutch Shell, 

Infoshare 

Elena Polozova
Human Resources Director, a member of the Management Board since 2015

Moscow International Higher School 
of Business (MIRBIS) 
MBA

Lipetsk State Technical University 
Department of Psychology

• 2013-2015: Senior HR, O’KEY 

• 2003-2013: HR Business partner in Magnit

Pavel Remezov
Real Estate Director, a member of the Management Board since 2018

St. Lawrence University, USA 
Department of Economics

• 2017-2018: Real Estate and Development Director 

at OBI

• 2013-2017: Format development Director at Lenta

Ivart Papli
Director for Security and Risk Management, a member of the Management Board since 2015

Tallinn University 
Department of culture

Baltic Business Security School 
Licence in security management

• 2012-2015: Risk & Security manager IKEA Russia 

• 2002-2012: Various positions at DHL 

Institute of Economics, Estonia 
Licence in company’s economic safety, Licence in fraud investigations (CFI)

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsINFORMATION  
FOR SHAREHOLDERS 
AND INVESTORS

Veronika Kryachko
Head of Investor Relations

“

In 2018, O’KEY 
continued to develop 
its investor relations 
in accordance with 
best practice.  
The Group focuses 
on ensuring timely 
disclosure and 
transparency

Share Capital

O’KEY Group S.A. share capital amounts 
to EUR 2,690,740 divided into 269,074,000 
ordinary shares of a nominal value of EUR 
0.01 each. As at the date of this report, the 
Company’s share capital has remained 
unchanged since 30 November 2010. 

All shares issued by the Company have equal 
rights as provided for by the law of 10 August 
1915 on commercial companies, as amended 
(the ‘Company Law’) and as set forth in the 
Articles, save for the special rights granted 
to the Caraden Shareholder.

Significant Shareholdings 
The three major indirect shareholders of the 
Group are its founders: 

• Mr. Dmitry Troitskiy (who indirectly owns 
approximately 29.05% of the outstanding 
share capital of O’KEY Group S.A.)

• Mr. Dmitry Korzhev (who indirectly owns 
approximately 10.31% of the outstanding 
share capital of O’KEY Group S.A.)

• Mr. Boris Volchek (who indirectly owns 

29.52% of the outstanding share capital 
of O’KEY Group S.A.)

Share Capital Structure – Direct Holdings

Nisemax CO LTD

44.79%

GSU LTD

29.52%

Freefloat

25.69%

Trading Floor of O’KEY Group S.A. GDRs

O’KEY Group S.A. Securities 
Identification Numbers

Trading floor

Ticker code

CUSIP 1

Code

London Stock Exchange

OKEY

Regulation S GDRs

670866201

Global Depositary Receipts (GDRs)
Global Depositary Receipts (GDRs) are 
issued in respect of ordinary shares at a 
ratio of one ordinary share per one GDR. 
The GDRs are traded on the London Stock 
Exchange. The Company’s depositary bank is 
The Bank of New York Mellon.

As of 31 December 2018, GDRs represented 
38.172% of O’KEY Group S.A. share capital.

No other securities have been issued by the 
Company.

Stock Exchange
As of 31 December 2018, O’KEY Group S.A. 
GDRs were traded on the London Stock 
Exchange.

Rule 144A GDRs

670866102

ISIN 2

Code

Regulation S GDRs

US6708662019

Rule 144A GDRs

US6708661029

1 CUSIP (Committee on Uniform Security Identification 
Procedures) – identification number given to the issue  
of shares for the purposes of facilitating clearing.

2 ISIN (International Securities Identification Number) – 
international identification number of the share.

78

79

O’KEY Group S.A. Share Price Performance and Trading Volumes in 2018

London stock exchange (GDRs)

Trading volume,
US $ mln

4.5  

4.0 

3.5 

3.0 

2.5 

2.0

1.5

1.0

0.0

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

GDP Price, 
US $/GDR

2.8

2.6 

2.4 

2.2 

2.0 

1.8

1.6

1.4

1.2

Total Shareholder Return*

O’KEY Group S.A

Peer average

* For O’KEY and its competitors, 
Total Shareholder Return is 
calculated based on the change in 
share price for the period. O’KEY 
GDR price is adjusted for the 
amount of net dividend per GDR.

TSR 2018

TSR 2017

TSR 2016

-46.00%

-3.53%

28.96%

O’KEY Group S.A. GDRs Trading 
Information  
(market transactions, Bloomberg)

2018

2017

Annual maximum 
price, US$

Annual minimum 
price, US$

2.7

1.4

Year-end price, US$

1.4

2.7

1.8

2.5

Trading volume 
(million units)

11.5

24.5

-45.60%

-7.42%

24.64%

Credit Ratings

Credit rating

RAEX

ruA-

Outlook

Positive

Last rating date

06 July 2018

Source: Bloomberg – applicable to 
all the tables above

Company

Aton

BCS

Analyst

Victor Dima

Maria Boyko

Phone number

 +7 (495) 213-03-44 

 +7 (495) 213-15-94 

Gazprombank

Marat Ibragimov

 +7 (495) 980-41-87

Goldman Sachs

Yulia Gerasimova

 +7 (495) 645-42-97 

J. P. Morgan

Elena Jouronova

 +7 (495) 967-38-88 

Raiffeisen Bank

Egor Makeev

 +7 (495) 221-98-51

Sberbank CIB

Mikhail Krasnoperov

 +7 (495) 933-98-38

Sova Capital

VTB Capital

Mikhail Terentiev

 +7 (495) 213-18-34

Maria Kolbina 

 +7 (495) 663-46-48 

In July 2018 RAEX (Expert RA) has assigned 
the Company a credit rating of ‘ruA-’ with 
positive outlook. In December 2018 Fitch 
international rating agency affirmed the 
Company’s B+ rating with Negative outlook 
and simultaneously withdrew the rating due 
to commercial reasons.

Analyst Coverage
9 equity research analysts from leading 
banks, including Goldman Sachs, JP Morgan, 
VTB Capital and Sberbank CIB, follow the 
Company on a regular basis. O’KEY’s IR 
team routinely monitors and communicates 
analyst consensus to the Company’s top 
management.

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80

81

Investor Relations

Date

Event

29.01.2019

4Q 2018 and FY 2018 trading update

30.01.2019

Analyst Day

01.04.2019

FY 2018 IFRS coonference call and Annual report publication

03.04.2019

Annual report 2018 publication

26.04.2019

1Q 2019 trading update

29.07.2019

2Q and 1H 2019 trading update

29.08.2019

1H 2019 IFRS conference call

24.10.2019

3Q and 9M 2019 trading update

Information disclosure
The Company takes great care to ensure 
that any relevant information is released to 
all shareholders and analysts at the same 
time, in accordance with the transparency 
principles.

Generally, the information is distributed 
through the following channels:

Dividends

Dividend Policy
To determine the recommended amount of 
dividends that will be payable, the Group’s 
Board of Directors abides by the dividend 
policy. The general meeting of shareholders, 
upon recommendation of the Board of 
Directors, determines how the remainder 
of the annual net profits of the Company 
should be disposed of, including by way of 
stock dividend, it being understood that the 
remaining net profits of the Company left 

after payment of dividends shall be used 
for business development of the Company 
and its subsidiaries and the development of 
the retail business of the Group in Russia. 
Interim dividends may be declared and paid 
(including by way of staggered payments) by 
the Board of Directors, subject to observing 
the terms and conditions provided by law 
either by way of a cash dividend or by way of 
an in kind dividend. 

Dividend yield, 
%

, as at record date

4.76%

3.98%

3.89%

3.67%

2.15%

1.63%

1.41%

1.21%

1.01%

2011

2012

2013

2014

2014

2015

2016

2017

2018

Taxation 
As a general rule, the Company withholds 
15% WHT from the dividend paid from 
Luxembourg for distribution to the holders 
of GDRs.

This information is provided for information 
purposes only. Potential and current 
investors should seek the advice of 
professional consultants on tax matters 
related to investments in the shares and 
GDRs of the Company.

Communication and Dialogue
Transparent communication with all 
shareholders is one of O’KEY’s top priorities. 
The Company’s management maintains 
regular dialogue with institutional investors 
and sell-side analysts through participation 
in meetings, presentations, international 
conferences and conference calls; during 
which it discusses the Company’s financial 
results and provides an overview of the retail 
market.

O’KEY understands the importance of 
keeping the investment community informed 
of the latest developments and provides 
updated outlooks in order to build an 
understanding of the Company’s investment 
case.

In 2018, O’KEY maintained active 
communications with investors through the 
following activities:

• a roadshow involving senior management 

to meet with institutional investors in 
Europe and UK;

Dividend paid

22.67

18.95

61.0

51.0

Dividend per GDR

US$ cents, gross

Dividends accrued

US$ mln, gross

9.95

10.25

26.8

27.6

8.92

8.55

9.17

24.0

23.0

24.7

7.43

20.0

12.37

33.3

• participation of the Company’s 

management in a number of leading 
international market conferences focused 
on emerging markets;

2011

2012

2013

2014

2014

2015

2016

2017

2018

• conference calls on financial and operating 

results and an overview of the retail 
market.

*  Information provided from page 4 to page 

81 of the Annual report fully corresponds to 
Consolidated Directors’ Report.

Web

Social media

• London Stock Exchange website: the 

Company posts price-sensitive information 
on the LSE site through the information 
disclosure system (EQS Cockpit)

O’KEY website: the Company publishes 
releases on important events and financial 
results, as well as providing regular 
updates in relation to O’KEY operations. Any 
interested parties can subscribe online to 
receive news updates by registering online 
O’KEY posts its annual reports on its 
website, www.okeyinvestors.ru, on the day of 
the report’s official publication and sends out 
a press release to announce the publication.

The website is regularly updated.

O’KEY selectively uses social media as an 
additional channel of information disclosure 
and to distribute Company and industry 
news, as well as to highlight coverage in the 
media. 
For more information please visit the O’KEY 
official social media:

https://facebook.com/okmarket.ru 

https://vk.com/okmarketru 

https://ok.ru/okmarket

The Investor Relations Department can be 
contacted with respect to any queries at: 
ir@okmarket.ru

There have been no substantial changes in 
our approach to disclosure in 2018 compared 

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83

CONSOLIDATED 
FINANCIAL 
STATEMENTS

MANAGEMENT 
& DIRECTORS 
RESPONSIBILITY 
STATEMENT

We confirm, to the best of our knowledge, that the consolidated 
financial statements which have been prepared in accordance with the 
International Financial Reporting Standards as adopted by the European 
Union, give a true and fair view of the assets, liabilities, financial position 
and profit or loss of O’KEY Group S.A., and the undertakings included 
in the consolidation taken as a whole, and that the consolidated Directors’ 
report includes a fair review of the development and performance of 
the business and the position of O’KEY Group S.A. and the undertakings 
included in the consolidation taken as a whole, together with 
a description of the principal risks and uncertainties they face.

Luxembourg, 25 March 2019

Dmitry Korzhev 
Member of the 
Board of Director 

Mykola Buinyckiy 
Member of the 
Board of Director 

Armin Burger
CEO 

Heigo Kera
Chairman

Konstantin Arabidis 
CFO 

Contents

Consolidated Financial Statements
90  Consolidated Statement of Financial Position 
92  Consolidated Statement of Profit or Loss and Other 
Comprehensive Income 
93  Consolidated Statement of Changes in Equity 
95  Consolidated Statement of Cash Flows

Notes to the Consolidated Financial Statements
96  Background 
96  Basis of preparation 
96  Functional and presentation currency 
96  Use of estimates and judgements 
97  New and amended standards and unterpretations 
adopted by the Group 
98  Segment information 
99  Principal subsidiaries 
99  Sale of supermarkets 
100  Revenue 
100  General, selling and administrative expenses 
101  Other operating income and expenses, net 
101  Personnel costs 
102  Finance income and finance costs 
102  Foreign exchange loss 
102  Income tax 
105  Investment property 
106  Property, plant and equipment and construction 
in progress 
108  Lease rights 
109  Intangible assets 
110  Prepayments 
110  Other non-current assets 
111  Inventories 
111  Trade and other receivables 
112  Non-current assets helf for sale 
112  Cash and cash equivalents 
112  Equity 
112  (Loss)/earnings per share 
113  Loans and borrowings 
116  Trade and other payables 
116  Financial risk management 
122  Operating leases 
122  Capital commitments 
123  Contingencies 
123  Related party transactions 
125  Fair value disclosures 
125  Significant accounting policies

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84

85
85

Annual Report 2018

INDEPENDENT 
AUDITORS’ REPORT

Report on the audit of the consolidated financial statements

Our opinion
In our opinion, the accompanying 
consolidated financial statements give 
a true and fair view of the consolidated 
financial position of O’KEY GROUP S.A. (the 
‘Company’) and its subsidiaries (together 
the ‘Group’) as at 31 December 2018, and 
of its consolidated financial performance 
and its consolidated cash flows for the year 
then ended in accordance with International 
Financial Reporting Standards (IFRSs) as 
adopted by the European Union.

Our opinion is consistent with our additional 
report to the Audit Committee or equivalent.

Basis for opinion 
We conducted our audit in accordance with 
the EU Regulation No 537/2014, the Law 
of 23 July 2016 on the audit profession 
(Law of 23 July 2016) and with International 
Standards on Auditing (ISAs) as adopted 
for Luxembourg by the ‘Commission de 
Surveillance du Secteur Financier’ (CSSF). 
Our responsibilities under the EU Regulation 
No 537/2014, the Law of 23 July 2016 and 
ISAs as adopted for Luxembourg by the CSSF 
are further described in the ‘Responsibilities 
of the ‘Réviseur d’entreprises agréé’ for 
the audit of the consolidated financial 
statements’ section of our report.

What we have audited 
The Group’s consolidated financial 
statements comprise:

We believe that the audit evidence we have 
obtained is sufficient and appropriate to 
provide a basis for our opinion.

We are independent of the Group in 
accordance with the International Ethics 
Standards Board for Accountants’ Code of 
Ethics for Professional Accountants (IESBA 
Code) as adopted for Luxembourg by the 
CSSF together with the ethical requirements 
that are relevant to our audit of the 
consolidated financial statements. We have 
fulfilled our other ethical responsibilities 
under those ethical requirements.

• the consolidated statement of financial 

position as at 31 December 2018;

• the consolidated statement of profit or loss 
and other comprehensive income  for the 
year then ended;

• the consolidated statement of changes in 

equity for the year then ended;

• the consolidated statement of cash flows 

for the year then ended; and

• the notes to the consolidated financial 

statements, which include a summary of 
significant accounting policies.

To the best of our knowledge and belief, we 
declare that we have not provided non-audit 
services that are prohibited under Article 5(1) 
of Regulation (EU) No 537/2014.

The non-audit services that we have 
provided to the Company and its controlled 
undertakings, if applicable, for the year 
then ended, are disclosed  in Note 10 to the 
consolidated financial statements.

Key audit matters
Key audit matters are those matters that, 
in our professional judgment, were of most 
significance in our audit of the consolidated 
financial statements of the current period, 
and include the most significant assessed 
risks of material misstatement (whether 
or not due to fraud). These matters were 
addressed in the context of our audit of 
the consolidated financial statements as a 
whole, and in forming our opinion thereon, 
and we do not provide a separate opinion on 
these matters.

Key audit matter

How our adit addressed the Key audit matter

Recognition of bonuses from suppliers

Our audit procedures to address the key 
audit matter included the following:

• understanding and evaluation of design of 
relevant control activities that the Group 
has established in relation to recognition of 
bonuses from suppliers;

• agreeing bonuses receivable as at the 

reporting date to external confirmations 
obtained from suppliers on a sample 
basis, or alternative procedures through 
tracing the amounts recognised against 
underlying agreements and other relevant 
documentation;

• understanding and evaluation of the 

• independently recalculating the effect of 

accounting policy applied by the Group for 
accounting for bonuses from suppliers; 

reduction in the cost of inventories due to 
allocation of bonuses to unsold goods and 
comparing the results to those of Group;

• confirming that accounting policy for 
offsetting of bonuses receivable from 
suppliers against trade payables is in line 
with IFRS and that the factual offsetting is 
in line with the accounting policy;

• considering adequacy of disclosures 

of information about the bonuses from 
suppliers in the consolidated financial 
statements of the Group.

• reading significant contracts with suppliers 
and understanding if the Group complies 
with the conditions that entitle the Group to 
bonuses from suppliers;

• retrospective analysis of prior year 

bonuses receivable against subsequent 
settlements to assess accuracy of Group’s 
estimates in the current year;

• analytical procedures over the accuracy 

and completeness of the bonuses 
recognised in the current year based on 
historical data

• detailed testing, on a sample basis, of 

bonuses recognised and settled during 
the year by agreeing to respective primary 
documentation;

Refer to Notes 4 and 23 to the consolidated 
financial statements of the Group.

The Group receives various types of bonuses 
from suppliers relating to purchase 
of goods for resale. The bonuses are 
provided in the form of volume discounts, 
slotting fees and other counter payments. 
Recognition of these bonuses leads to a 
significant reduction to the cost of goods 
sold and inventory value. While the major 
portion of the bonuses is recognised and 
settled within the year, a material amount 
remains outstanding within trade and other 
receivables as at the reporting date.

Recognition of bonuses from suppliers was 
a matter of most significance in our audit 
because their impact on the Group’s cost of 
goods sold, inventory and trade and other 
receivable balances is material, the number 
of underlying contracts with suppliers is 
large and their terms can be complex.

Further, recognition of amounts receivable 
from suppliers as at the reporting date and 
allocation of the bonuses to cost of goods 
sold and the inventory balance requires a 
certain level of judgement by the Group, 
including that in relation to timing of 
fulfilment of the performance conditions 
that entitle the Group to the bonuses and 
evidence thereof.

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements86

87

Key audit matter

How our adit addressed the Key audit matter

Key audit matter

How our adit addressed the Key audit matter

Non-current assets impairment assessment

Our audit procedures to address the key 
audit matter included the following:

• we obtained understanding and evaluated 

the design of Group’s relevant control 
activities around the impairment review. 

• we also assessed whether the Group’s 

approach to determination of CGUs and 
identification and use of the indicators that 
the Group’s stores and other non-current 
assets may be impaired is reasonable.

For those significant CGUs where 
impairment indicators were identified, 
we assessed whether the value in use 
approach applied by the Group to determine 
recoverable amount is appropriate in the 
circumstances. We further obtained and 
analysed value in use calculations prepared 
by the Group  for impairment testing.

Refer to Notes 4, 17, 18 and 19 to the 
consolidated financial statements of the 
Group.

As at 31 December 2018, the carrying value 
of the Group’s non-current assets that are 
subject to impairment assessment under 
IAS 36 amounts to RUB 54,537,169 thousand, 
representing 64% of total assets. These non-
current assets are primarily attributable to 
the Group’s stores.

As at the reporting date, the Group assessed 
whether there is any indication that the 
carrying value of the non-current assets 
may not be recoverable and carried out 
an impairment testing for those individual 
assets or cash-generating units (CGUs) 
represented by individual stores where such 
indication was noted. 

Impairment loss  was identified in the 
impairment testing performed. 

This is one of key audit matters due to the 
magnitude of the carrying value of these 
non-current assets, judgement exercised 
by the Group in determining whether or not 
there are specific indicators of impairment 
and judgements made for the calculation of 
the value in use of these assets. 

In addition, the observed volatility in 
the Russian retail market, increasing 
competition and changes in consumer 
behaviour heighten the uncertainty of 
accounting estimates and the risk of 
significant adjustments in future periods to 
the carrying value of the Group’s non-current 
assets recognised in the consolidated 
financial statements.

Our audit procedures were carried out with 
the involvement of valuation experts and 
included:

• reviewing the adequacy and consistency of 
methods applied to calculations, and the 
calculations’ mathematical accuracy;

• evaluating the reasonableness of the 

Group’s key assumptions and forecasts 
in the prior period, in order to assess the 
accuracy of Group’s forecasts for future 
periods;

• verifying the appropriateness of budgets 
of the CGUs for projected periods used 
in the calculations through inquiries 
of management, corroborating 
management’s explanations, examining 
supporting documentation and comparing 
inputs against available external industry 
data;

• analysing and assessing in detail the key 

assumptions that significantly affect future 
cash flows of the CGUs and the discount 
rate applied by the Group to calculate 
the recoverable amount, by comparing it 
to the weighted-average cost of capital 
determined for the Group with due regard 
to its inherent risks;

• performing sensitivity analyses of 

the results of Group’s assessment to 
reasonably possible changes to key 
assumptions;

• testing the presentation and disclosure 
of information about the impairment 
test as carried out by the Group in 
the consolidated financial statements 
of the Group for its consistency with 
requirements of IAS 36 and its adequacy 
in the context of the consolidated financial 
statements as a whole.

Recoverability of deferred tax assets 
recognised for the carryforward of unused 
tax losses

Refer to Notes 4 and 15 to the consolidated 
financial statements of the Group.

As at 31 December 2018, the carrying value 
of the Group’s deferred tax assets amounts 
to RUB 2,438,928 thousand, including 
RUB 2,357,531 thousand arising on the 
accumulated tax losses carried forward by 
LLC Fresh Market that develops the Group’s 
chain of discounter stores under the DA! 
brand starting from 2015. 

A deferred tax asset shall be recognised for 
the carryforward of unused tax losses to the 
extent that it is probable that future taxable 
profit will be available against which the 
unused tax losses can be utilised.

The Group performed the assessment of 
and concluded on the recoverability of the 
deferred tax assets. This analysis was based 
on  the long-term financial projections   for 
LLC Fresh Market, which includes estimates 
of future profits.

This area was significant to our audit 
because of the history of tax  losses 
generated by LLC Fresh Market, 
the  complexity and subjectivity of the 
assessment process, which is based on 
assumptions that are inherently uncertain 
and affected by the expected pace of new 
openings of the discounters. In addition, 
we considered increased uncertainty in the 
Russian retail market and other relevant 
factors.

The audit procedures we have performed 
to address the key audit matter with 
involvement of internal tax specialists 
consisted of the following:

• understanding and evaluation of design of 
relevant control activities that the Group 
has in place in relation to recognition of 
current and deferred income taxes and 
long-term budget preparation; 

• comparing the Group’s forecasts in the 

long-term budget prepared in prior year to 
actual performance  to assess adequacy of 
Group’s estimates in the current year;

• assessing accuracy of the deferred tax 

calculations;

• considering any limitations to the amount 
and timing of utilisation of the unused tax 
losses as established by the Russian tax 
legislation;

• obtaining the long-term budget prepared 
by the Group for LLC Fresh Market and 
challenging the expected future profits and 
assumptions regarding future earnings as 
reflected therein, including by comparing 
to actual results to date and industry 
trends;

• analysing the treatment of differences 

between accounting and tax books in the 
planning of future taxable profit;

• considering adequacy of disclosures on the 
deferred tax positions and assumptions 
used in assessing recoverability of the 
deferred tax assets from tax losses 
carryforward in the consolidated financial 
statements.

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsOther information

Report on other legal and regulatory requirements

88

89

The Board of Directors is responsible for the 
other information.

Responsibilities of the ‘Réviseur 
d’entreprises agréé’ for the audit of the 
consolidated financial statements

The other information comprises the 
information stated in the  Annual report 
including the consolidated directors’ report 
and the Corporate Governance Statement 
but does not include the consolidated 
financial statements and our audit report 
thereon.

Our opinion on the consolidated financial 
statements does not cover the other 
information and we do not express any form 
of assurance conclusion thereon.

In connection with our audit of the 
consolidated financial statements, our 
responsibility is to read the other information 
identified above and, in doing so, consider 
whether the other information is materially 
inconsistent with the consolidated financial 
statements or our knowledge obtained 
in the audit, or otherwise appears to be 
materially misstated. If, based on the work 
we have performed, we conclude that there 
is a material misstatement of this other 
information, we are required to report that 
fact. We have nothing to report in this regard.

Responsibilities of the Board of Directors 
and those charged with governance for the 
consolidated financial statements 

The Board of Directors is responsible for 
the preparation and fair presentation of 
the consolidated financial statements in 
accordance with IFRSs as adopted by the 
European Union, and for such internal 
control as the Board of Directors determines 
is necessary to enable the preparation of 
consolidated financial statements that are 
free from material misstatement, whether 
due to fraud or error.

In preparing the consolidated financial 
statements, the Board of Directors is 
responsible for assessing the Group’s ability 
to continue as a going concern, disclosing, 
as applicable, matters related to going 
concern and using the going concern basis 
of accounting unless the Board of Directors 
either intends to liquidate the Group or 
to cease operations, or has no realistic 
alternative but to do so.

Those charged with governance are 
responsible for overseeing the Group’s 
financial reporting process.

The objectives of our audit are to obtain 
reasonable assurance about whether the 
consolidated financial statements as a 
whole are free from material misstatement, 
whether due to fraud or error, and to issue 
an audit report that includes our opinion. 
Reasonable assurance is a high level of 
assurance, but is not a guarantee that an 
audit conducted in accordance with the 
EU Regulation No 537/2014, the Law of 
23 July 2016 and with ISAs as adopted for 
Luxembourg by the CSSF will always detect 
a material misstatement when it exists. 
Misstatements can arise from fraud or error 
and are considered material if, individually 
or in the aggregate, they could reasonably 
be expected to influence the economic 
decisions of users taken on the basis of 
these consolidated financial statements.
As part of an audit in accordance with the 
EU Regulation No 537/2014, the Law of 
23 July 2016 and with ISAs as adopted for 
Luxembourg by the CSSF, we exercise 
professional judgment and maintain 
professional scepticism throughout the 
audit. We also:

• identify and assess the risks of material 

misstatement of the consolidated financial 
statements, whether due to fraud or error, 
design and perform audit procedures 
responsive to those risks, and obtain audit 
evidence that is sufficient and appropriate 
to provide a basis for our opinion. The risk 
of not detecting a material misstatement 
resulting from fraud is higher than for one 
resulting from error, as fraud may involve 
collusion, forgery, intentional omissions, 
misrepresentations, or the override of 
internal control;

• obtain an understanding of internal control 

relevant to the audit in order to design 
audit procedures that are appropriate 
in the circumstances, but not for the 
purpose of expressing an opinion on 
the effectiveness of the Group’s internal 
control;

• evaluate the appropriateness of accounting 

policies used and the reasonableness 
of accounting estimates and related 
disclosures made by the Board of 
Directors;

• conclude on the appropriateness of the 
Board of Directors’ use of the going 
concern basis of accounting and, based 
on the audit evidence obtained, whether 
a material uncertainty exists related 
to events or conditions that may cast 
significant doubt on the Group’s ability 
to continue as a going concern. If we 
conclude that a material uncertainty exists, 
we are required to draw attention in our 
audit report to the related disclosures in 
the consolidated financial statements or, if 
such disclosures are inadequate, to modify 
our opinion. Our conclusions are based on 
the audit evidence obtained up to the date 
of our audit report. However, future events 
or conditions may cause the Group to 
cease to continue as a going concern;

• evaluate the overall presentation, structure 
and content of the consolidated financial 
statements, including the disclosures, 
and whether the consolidated financial 
statements represent the underlying 
transactions and events in a manner that 
achieves fair presentation;

• obtain sufficient appropriate audit evidence 

regarding the financial information of 
the entities and business activities within 
the Group to express an opinion on the 
consolidated financial statements. We are 
responsible for the direction, supervision 
and performance of the Group audit. We 
remain solely responsible for our audit 
opinion.

We communicate with those charged with 
governance regarding, among other matters, 
the planned scope and timing of the audit 
and significant audit findings, including any 
significant deficiencies in internal control 
that we identify during our audit.

We also provide those charged with 
governance with a statement that we 
have complied with relevant ethical 
requirements regarding independence, and 
to communicate with them all relationships 
and other matters that may reasonably be 
thought to bear on our independence, and 
where applicable, related safeguards.

From the matters communicated with those 
charged with governance, we determine 
those matters that were of most significance 
in the audit of the consolidated financial 
statements of the current period and are 
therefore the key audit matters. We describe 
these matters in our audit report unless law 
or regulation precludes public disclosure 
about the matter.

The consolidated directors’ report is 
consistent with the consolidated financial 
statements and has been prepared 
in accordance with applicable legal 
requirements.

The Corporate Governance Statement is 
included in the consolidated directors’ 
report. The information required by Article 
68ter Paragraph (1) Letters c) and d) of 
the Law of 19 December 2002 on the 
commercial and companies register and on 
the accounting records and annual accounts 
of undertakings, as amended, is consistent 
with the consolidated financial statements 
and has been prepared in accordance with 
applicable legal requirements.

We have been appointed as ‘Réviseur 
d’Entreprises Agréé’ of the Group by the 
General Meeting of the Shareholders 
on 24 April 2018 and the duration of our 
uninterrupted engagement, including 
previous renewals and reappointments, 
is 1 year.

Other matter
The Corporate Governance Statement 
includes, when applicable, the information 
required by Article 68ter Paragraph (1) 
Letters a), b), e), f) and g) of the Law of 
19 December 2002 on the commercial 
and companies register and on the 
accounting records and annual accounts of 
undertakings, as amended.

PricewaterhouseCoopers, Société coopérative 
Represented by

Gilles Vanderweyen

Luxembourg, 25 March 2019

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsCONSOLIDATED STATEMENT 
OF FINANCIAL POSITION 

90

91

Assets

’000 RUB

Non-current assets

Investment property

Property, plant and equipment

Construction in progress

Lease rights

Intangible assets

Deferred tax assets

Other non-current assets

Total non-current assets

Current assets

Inventories

Trade and other receivables

Prepayments 

Other current assets

Cash and cash equivalents

Non-current assets held for sale

Total current assets

Total assets

Note

31 December 2018

31 December 2017

Equity and liabilities

’000 RUB

Equity

31 December 2018

31 December 2017

Note

26

16

17

17

18

19

15

21

22

23

20

25

24

1,047,000

1,075,010

Share capital

43,770,640

44,964,135

Legal reserve

 3,754,546

 3,313,175

Additional paid-in capital

 4,312,159

 4,437,856

Hedging reserve

 1,294,214

 961,108

Retained earnings

 2,438,928

 1,917,572

Translation reserve

 1,405,610

 1,817,452

Total equity

 58,023,097

 58,486,308

Non-current liabilities

Loans and borrowings

 13,684,473

 13,524,236

Deferred tax liabilities

 3,402,946

 10,275,841

Other non-current liabilities

 1,389,038

 1,280,658

Total non-current liabilities

 25,466

 10,290

Current liabilities

 8,712,253

 7,750,177

 -

 129,589

 27,214,176

 32,970,791

 85,237,273

 91,457,099

Loans and borrowings

Interest accrued on loans and borrowings

Trade and other payables

Current income tax payable

Total current liabilities

Total liabilities

Total equity and liabilities

119,440

10,597

119,440

10,597

8,555,657

8,555,657

—

(99,861)

12,200,119

15,025,513

1,595,368

639,633

22,481,181

24,250,979

31,964,302

24,679,352

679,921

112,047

888,997

121,890

32,756,270

25,690,239

2,461,437

11,429,881

97,364

231,897

26,861,848

28,854,731

579,173

999,372

29,999,822

41,515,881

62,756,092

67,206,120

85,237,273

91,457,099

28

15

28

28

29

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92

93

CONSOLIDATED STATEMENT 
OF PROFIT OR LOSS AND OTHER 
COMPREHENSIVE INCOME 

CONSOLIDATED STATEMENT 
OF CHANGES IN EQUITY 

’000 RUB

Revenue

Cost of goods sold

Gross profit

General, selling and administrative expenses

Other operating income and expenses, net

Operating profit

Finance income

Finance costs

Foreign exchange (loss)

(Loss)/profit before income tax 

Income tax benefit/(expense)

(Loss)/profit for the year 

Other comprehensive income/(loss)

Items that will never be reclassified to profit or loss:

Exchange differences on translation to presentation currency

Items that are or may be reclassified subsequently to profit or loss:

Change in fair value of hedges and reclassification from hedging reserve

Income tax on items within other comprehensive income

Other comprehensive income/(loss) for the year, net of income tax

Total comprehensive income for the year 

(Loss)/earnings per share

Basic and diluted (loss)/earnings per share 

5

9

10

11

13

13

14

15

13

15

27

Note

2018

2017

’000 RUB

2017

Restated

Note

Share 
capital

Legal 
reserve

Additional 
paid-in capital

Hedging 
reserve

Retained 
earnings

Translation 
reserve

Total 
equity

Balance at 1 January 2017

119,440

10,597

8,555,657

(75,329)

13,324,398

720,301

22,655,064

Comprehensive income for the year

Profit for the year

Other comprehensive income

Foreign currency translation 
differences

Change in fair value of hedges 
and reclassification from hedging 
reserve

Income tax on items within other 
comprehensive income

Total other comprehensive loss

3,166,913

3,166,913

(80,668)

(80,668)

(30,665)

6,133

(80,668)

(105,200)

(30,665)

6,133

(24,532)

Total comprehensive income for the year

(24,532)

3,166,913

(80,668)

3,061,713

Transactions with owners recorded 
directly in equity

Contributions by and distributions 
to owners

Dividends declared

26

(1,465,798)

(1,465,798)

Total transactions with owners 
recorded directly in equity

(1,465,798)

(1,465,798)

Balance at 31 December 2017

119,440

10,597

8,555,657

(99,861)

15,025,513

639,633

24,250,979

161,303,411

176,075,867

(123,921,850)

(135,631,464)

37,381,561

40,444,403

(33,914,624)

(36,189,311)

95,045

3,561,982

76,286

(3,192,959)

(1,141,353)

(696,044)

96,289

(599,755)

3,335,349

7,590,441

114,239

(3,532,915)

(376,375)

3,795,390

(628,477)

3,166,913

609,117

(80,668)

124,826

(24,965)

708,978

109,223

(30,665)

6,133

(105,200)

3,061,713

(2.2)

11.8

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements 
CONSOLIDATED STATEMENT 
OF CHANGES IN EQUITY 

CONSOLIDATED STATEMENT 
OF CASH FLOWS

94

95

2018

’000 RUB

Note

Share 
capital

Legal 
reserve

Additional 
paid-in capital

Hedging 
reserve

Retained 
earnings

Translation 
reserve

Total 
equity

’000 RUB

Note

2018

2017

Cash receipts from customers

185,385,687

202,566,776

Cash flows from operating activities

Balance at 1 January 2018

119,440

10,597

8,555,657

(99,861)

15,025,513

639,633

24,250,979

Other cash receipts

Interest received

1,021,735

54,545

497,880

104,391

Comprehensive income for the year

Loss for the year

Other comprehensive income

Foreign currency translation 
differences

Change in fair value of hedges and 
reclassification from hedging reserve 13

Income tax on items within other 
comprehensive income

Reclassification within equity

(599,755)

(599,755)

Cash paid to suppliers and employees

(177,167,778)

(194,385,579)

124,826

(24,965)

609,117

609,117

124,826

(24,965)

Taxes other than on income

Other cash payments

VAT paid

Income tax paid

Net cash from operating activities

(859,009)

(672,429)

(80,216)

(125,740)

(2,513,869)

(2,182,232)

(1,079,307)

(928,829)

4,761,788

4,874,238

(346,618)

346,618

Purchase of property, plant and equipment and lease rights (excluding VAT)

(3,150,785)

(3,112,061)

Total other comprehensive loss

99,861

(346,618)

955,735

708,978

Purchase of other intangible assets (excluding VAT)

(470,989)

(439,980)

Total comprehensive income for the year

99,861

(946,373)

955,735

109,223

Proceeds from sale of supermarkets (excluding VAT)

8

7,069,951

-

Proceeds from sale of property, plant and equipment and intangible assets (excluding VAT)

31,084

186,870

Net cash from/(used in) investing activities

3,479,261

(3,365,171)

Transactions with owners recorded 
directly in equity

Contributions by and distributions to 
owners

Dividends declared

26

Total transactions with owners 
recorded directly in equity

Balance at 31 December 2018

119,440

10,597

8,555,657

12,200,119

1,595,368

22,481,181

(1,879,021)

(1,879,021)

(1,879,021)

(1,879,021)

Repayment of loans and borrowings

Proceeds from loans and borrowings

Interest paid

Dividends paid 

Other financial payments

Net cash used in financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of the year

Effect of exchange rate fluctuations on cash 

Cash and cash equivalents at end of the year

28

28

28

26

25

25

15,006,000

7,685,500

(16,896,776)

(7,663,017)

(3,337,810)

(3,655,488)

(1,879,021) 

(1,465,798)

(140,850) 

(88,340)

(7,248,457) 

(5,187,143)

992,592 

(3,678,076)

7,750,177 

11,463,467

(30,516)

(35,214)

8,712,253

7,750,177

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97

NOTES TO THE CONSOLIDATED 
FINANCIAL STATEMENTS FOR 2018

1. Background

(a) The Group and its operations
These consolidated financial statements 
for the year ended 31 December 2018 have 
been prepared for O’KEY GROUP S.A. (the 
‘Company’) and its subsidiaries (together 
referred to as the ‘Group’).

The Company was incorporated and is 
domiciled in Luxembourg. The Company 
is a public limited company (société 
anonyme) and was set up in accordance 
with Luxembourg regulations. The main 
part of the Group is located and conducts its 
business in the Russian Federation.

The Company does not have an immediate 
parent or an ultimate controlling party.

As at 31 December 2018 and 2017, the 
Company’s major indirect shareholders are 
Mr. Troitskii, Mr. Volchek and Mr. Korzhev.

As at 31 December 2018 and 2017, as well as 
throughout the years then ended, 38.172% 
of the Company’s shares were admitted to 
trading on the London Stock Exchange in the 
form of global depositary receipts (‘GDRs’).

The Company’s registered address is 
Luxembourg 46a, Avenue J.F. Kennedy, 
3rd floor, L-1855.

The Group’s principal business activity is 
operation of retail chains in Russia under the 
brand names ‘O’KEY’ (hypermarkets) and 
‘Da!’ (discounter stores). At 31 December 
2018 the Group operated 160 stores 
including 82 discounter stores (31 December 
2017: 149 stores including 67 discounter 
stores) in major Russian cities, including 
but not limited to Moscow and Moscow 
region, St. Petersburg, Murmansk, Nizhniy 
Novgorod, Rostov-on-Don, Krasnodar, 
Lipetsk, Volgograd, Ekaterinburg, 
Novosibirsk, Krasnoyarsk, Ufa, Astrakhan 
and Surgut.

(b) Business environment
The Group’s operations are primarily located 
in the Russian Federation which displays 
certain characteristics of an emerging 
market. Its economy is particularly sensitive 
to oil and gas prices. The legal, tax and 
regulatory frameworks continue to develop 
and are subject to varying interpretations and 
frequent changes which together with other 
legal and fiscal impediments contribute to 

the challenges faced by entities operating 
in the Russian Federation. The economy 
continued to be negatively impacted by 
ongoing political tension in the region and 
international sanctions against certain 
Russian companies and individuals. Firm oil 
prices, low unemployment and rising wages 
supported a modest growth of the economy 
in 2018. This operating environment has a 
significant impact on the Group’s operations 
and financial position. Management is 
taking necessary measures to ensure 
sustainability of the Group’s operations. 
However, the future effects of the current 
economic situation are difficult to predict 
and management’s current expectations and 
estimates could differ from actual results.

For the purpose of measurement of 
expected credit losses (‘ECL’) the Group uses 
supportable forward-looking information, 
including forecasts of macroeconomic 
variables. As with any economic forecast, 
however, the projections and likelihoods 
of their occurrence are subject to a high 
degree of inherent uncertainty and therefore 
the actual outcomes may be significantly 
different from those projected. Refer to 
Note 30.

2. Basis of preparation

(a) Statement of compliance
These consolidated financial statements 
have been prepared in accordance with 
International Financial Reporting Standards 
(‘IFRSs’) as adopted by the European Union 
under the historical cost convention, as 
modified by the initial recognition of financial 
instruments based on fair value, and by the 
revaluation of investment properties and 
financial instruments categorised at fair 
value through profit or loss (‘FVTPL’). 

These consolidated financial statements 
were authorised for issue by the Board of 
Directors on 25 March 2019.

Any changes to these consolidated financial 
statements after issue require approval of 
the Board of Directors.

3. Functional and presentation 
currency

currency of the Company is the US Dollar 
(‘USD’) and the functional currency of 
the Group’s Russian subsidiaries in the 
Russian Rouble (‘RUB’). The consolidated 
financial statements are presented in RUB, 
which is the Group’s presentation currency. 
All financial information presented in RUB 
has been rounded to the nearest thousand, 
except when otherwise indicated.

The results and financial position of the 
Group entities, which functional currencies 
are different from RUB, are translated into 
the presentation currency as follows:

• assets and liabilities for each statement of 
financial position presented are translated 
at the closing rate at the end of the 
respective reporting period;

• income and expenses are translated at the 

date of transaction; 

• components of equity are translated at the 

historic rate;

• all resulting exchange differences are 
recognised in other comprehensive 
income.

At 31 December 2018 the principal rates 
of exchange used for translating foreign 
currency balances were  
USD 1 = RUB 69.4706; EUR 1 = RUB 79.4605 
(31 December 2017: USD 1 = RUB 57.6002; 
EUR 1 = RUB 68.8668).

4. Use of estimates 
and judgments

The preparation of consolidated financial 
statements in conformity with IFRSs requires 
management to make judgments, estimates 
and assumptions that affect the application 
of accounting policies and the reported 
amounts of assets, liabilities, income and 
expenses. Actual results may differ from 
those estimates.

Estimates and underlying assumptions are 
reviewed on an ongoing basis. Revisions to 
accounting estimates are recognised in the 
period in which the estimates are revised 
and in any future periods affected.

The functional currency of each of the 
Group’s consolidated entities is the currency 
of the primary economic environment in 
which the entity operates. The functional 

Judgments that have the most significant 
effect on the amounts recognised in the 
consolidated financial statements and 
estimates that can cause a significant 

adjustment to the carrying amount of assets 
and liabilities within the next financial year 
include: 

Tax legislation. The Group is subject 
to taxation in several jurisdictions. The 
major part of the tax burden refers to the 
Russian tax legislation, which is subject to 
varying interpretations when being applied 
to the transactions and activities of the 
Group. Significant judgement is required in 
determining whether the tax positions and 
interpretations the Group has taken can be 
sustained. Refer to Note 33. 

Bonuses from suppliers. The Group 
receives various bonuses from suppliers 
which represent a significant reduction in 
cost of goods sold and inventory cost. The 
calculation of these amounts is in part 
dependent on an estimation of whether 
the amounts due under agreements with 
suppliers have been earned at the reporting 
date based on inventory purchased and other 
conditions. The calculation and allocation 
of the bonuses to inventory cost has some 
element of judgement.

Determination of recoverable amount of 
non-current assets. For those non-current 
assets where impairment indicators exist 
as at reporting date, the Group estimates 
recoverable amount being higher of its value 
in use and fair value less cost of disposal. 
For details of impairment assessment 
performed as at 31 December 2018 refer to 
Notes 17, 18 and 19.

Recoverability of deferred tax asset. 
Significant judgment is required in 
assessment of recoverability of deferred tax 
asset on tax losses of LLC Fresh Market, 
the Group’s entity that develops a discounter 
chain and does not yet generate profit. The 
Group performs analysis of future taxable 
profit to cover the accumulated tax losses 
on the basis of the long-term budget for the 
entity. Recognition of the deferred tax asset 
is contingent on the ability of the Group 
management to adhere to the long-term 
budget. Refer to Note 15.

Sale of O’KEY Supermarkets business. 
In December 2017 the Group signed a 
framework agreement with X5 Retail Group 
for sale of the major part of supermarkets 

business. Significant judgment is required 
in determination of amount and timing 
of recognition of proceeds under the 
agreement. For details refer to Note 8.

5. New and amended standards 
and interpretations adopted by 
the Group

A number of new standards, amendments 
to standards and interpretations became 
effective from 1 January 2018, including the 
following:

IFRS 9 “Financial Instruments”. The 
Group adopted IFRS 9 from 1 January 2018. 
IFRS 9 replaces the provisions of IAS 39 
that relate to the recognition, classification 
and measurement of financial assets and 
financial liabilities, derecognition of financial 
instruments, impairment of financial 
assets and hedge accounting. The Group 
elected not to restate comparative figures 
and to recognise any adjustments to the 
carrying amounts of financial assets and 
liabilities in the opening retained earnings 
as of the date of initial application of the 
standard, 1 January 2018. Consequently, 
the revised requirements of the IFRS 7, 
‘Financial Instruments: Disclosures’, have 
only been applied to the current period. 
The comparative period disclosures repeat 
those disclosures made in the prior year. The 
significant new accounting policies applied 
in the current period and those applied 
prior to 1 January 2018 as applicable to the 
comparative information are described in 
Note 36. 

The adoption of the new standard from 
1 January 2018 resulted in changes in the 
Group’s accounting policies but did not 
have a significant impact on the amounts 
recognised in the consolidated financial 
statements, so no adjustments in the 
opening retained earnings were recorded. 

On 1 January 2018, the date of initial 
application of IFRS 9, the Group has 
assessed which business models apply to 
the financial assets held by the Group and 
has classified its financial instruments into 
the appropriate IFRS 9 categories. Based 
on the analysis performed, the financial 
assets previously classified into ‘loans and 
receivables’ (‘L&R’) measurement category 

under IAS 39, as represented by all classes 
of cash and cash equivalents disclosed in 
Note 25 and all financial assets within trade 
and other receivables disclosed in Note 23, 
were reclassified into those measured at 
amortised cost (‘AC’) under IFRS 9 at the 
adoption of the standard, with no impact 
on their measurement. The changes in 
classification categories did not result in 
changes of presentation in the consolidated 
statement of financial position. At 31 
December 2017, all of the Group’s non-
derivative financial liabilities were carried 
at AC. There were no changes to the 
classification and measurement of financial 
liabilities. No retrospective adjustments 
were required in relation to the Group’s loans 
and borrowings, as none of the loans and 
borrowings outstanding on 1 January 2018 
had been refinanced in prior periods. The 
expected credit losses (‘ECL’) for cash and 
cash equivalents balances were insignificant. 
The provision for impairment of receivables 
as of 31 December 2017 measured under 
IAS 39 in the amount of RUB 33,903 
thousand (Note 30) approximates the credit 
loss allowance at 1 January 2018 measured 
under IFRS 9.

IFRS 15 “Revenue from Contracts with 
Customers”. The Group has adopted IFRS 15 
from 1 January 2018 which resulted in 
changes in accounting policies outlined in 
Note 36 and adjustments to the amounts 
recognised in the consolidated statement 
of profit or loss and other comprehensive 
income. In accordance with the transition 
provisions in IFRS 15, the Group has elected 
full retrospective method of transition 
without using the practical expedient 
for completed contracts and contract 
modifications and restated comparatives 
for 2017. Since there is no effect of the 
retrospective application of IFRS 15 on the 
information presented in the consolidated 
statement of financial position as of 
1 January 2018 and 1 January 2017, the 
third statement of financial position as of 
1 January 2017 is not presented. 

Outlined in the following table are effects 
from the adoption of IFRS 15 on the 
consolidated profit or loss amounts for the 
year ended 31 December 2017 presented as 
comparatives in these consolidated financial 
statements:

’000 RUB

Revenue

Cost of goods sold

Year ended 31 December 2017 – 
as originally presented

Reclassifications

Year ended 31 December 
2017 – as restated

177,454,848

(1,378,981)

176,075,867

(137,010,445)

1,378,981

(135,631,464)

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements6. Segment information

• Da! – chain of discounter stores in Moscow 

A reconciliation of EBITDA to (loss)/profit

98

99

The above impact resulted from the 
Group’s analysis of its revenue streams 
with reference to the detailed guidance 
on application of the revenue recognition 
principles outlined in IFRS 15. In a view 
of more precise definition of revenue 
recognition criteria, in particular in respect 
of counter services to counterparties, 
the Group reconsidered its approach 
for accounting treatment of advertising 
income and now accounts for such income 
consistently with treatment of bonuses from 
suppliers and records them as a reduction 
to cost of goods purchased. The Group 
believes that the new approach also closely 
aligns to the industry practice and will aid 
comparability. Prior to this change in the 
policy, the Group presented income from 
advertising services within revenue.

The following amended standards and 
interpretations also became effective for the 
Group from 1 January 2018, but did not have 
any material impact on the Group:

• Amendments to IFRS 2 ‘Share-based 

Payment’;

• Amendments to IFRS 4 – ‘Applying 

IFRS 9 Financial Instruments with IFRS 4 
Insurance Contracts’;

• Annual Improvements to IFRSs 2014-2016 
cycle – Amendments to IFRS 1 an IAS 28; 

• IFRIC 22 ‘Foreign Currency Transactions 

and Advance Consideration’;

• Amendments to IAS 40 – ‘Transfers of 

Investment Property’.

Operating segments are components that 
engage in business activities that may 
earn revenues or incur expenses, whose 
operating results are regularly reviewed by 
the chief operating decision maker (CODM) 
and for which discrete financial information 
is available. The CODM is the person or 
group of persons who allocates resources 
and assesses the performance for the entity. 
The CODM has been determined as the CEO 
of the Group and the Board of Directors of 
the Company.

The Group is engaged in management 
of retail stores located in the Russian 
Federation. Although the Group is not 
exposed to concentration of sales to 
individual customers, all of the Group’s sales 
are made in the Russian Federation. As 
such, the Group is exposed to the economic 
development in Russia, including the 
development of the Russian retail industry. 
The Group has no significant non-current 
assets outside the Russian Federation.

The Group identified its operating segments 
in accordance with the criteria set in 
IFRS 8 Operating Segments and based on 
the way the operations of the Group are 
regularly reviewed by the CODM to analyse 
performance and allocate resources within 
the Group.

The Group has two operating segments that 
also represent reportable segments: ‘O’Key’ 
and ‘Da!’. Each segment has similar format 
of their stores which is described below:

• O’Key – chain of modern Western 

European style hypermarkets under 
the ‘O’KEY’ brand (reinforced by O’KEY 
supermarkets throughout the Russian 
Federation, prior to its sale in December 
2017 – April 2018, as disclosed in Note 8);

and Central region.

The assortment of goods in the stores of 
each segment is different, and the segments 
are managed separately. For each of the 
segments, the CODM of the Group reviews 
internal management reports at least on a 
monthly basis.

All business components within each 
reportable segment demonstrate similar 
characteristics:

• the products and customers;

• the business processes are integrated 
and uniform: the components manage 
their operations centrally. Purchasing, 
logistics, finance, HR and IT functions are 
centralised;

• the components’ activities are mainly 
limited to Russia which has a uniform 
regulatory environment.

The CODM assesses the performance of the 
operating segments based on revenue and 
earnings before interest, tax, depreciation 
and amortisation adjusted for certain 
one-off items outlined below (‘EBITDA’). 
The ‘EBITDA’ term is not defined in IFRS. 
Other information provided to the CODM is 
measured in a manner consistent with that 
in the consolidated financial statements. The 
accounting policies used for the segment 
reporting are the same as the accounting 
policies applied for the consolidated financial 
statements (Note 36).

Basis of segmentation used in these 
consolidated financial statements is 
consistent with that used in the prior year. 

The segment information 

’000 RUB

Note

O’KEY

2018

2017

2018

DA!

2017

Total

2017

2018

’000 RUB

EBITDA 

Note

2018

2017

8,644,008

9,334,993

Revaluation of investment property

11, 16

Gain from disposal of non-current assets

Impairment of non-current assets

Loss from write-off of receivables

Impairment of receivables

Depreciation and amortisation

Finance income

Finance costs

Foreign exchange loss

Net loss generated by sold supermarkets until cessation of their operations

Other expenses

(Loss)/profit before income tax

Income tax benefit/(expense)

(Loss)/profit for the year

11

11

11

11

10

13

13

14

15

7. Principal subsidiaries

8. Sale of supermarkets

Details of the Company’s significant 
subsidiaries at 31 December 2018 and 
31 December 2017, all wholly owned and 
registered in the Russian Federation, 
are as follows:

Subsidiary

Nature of operations

LLC O’KEY

Retail

LLC Fresh Market

Retail and real estate

JSC Dorinda

Real estate

In December 2017 the Group signed a 
framework agreement with X5 Retail 
Group for sale of the major part of 
supermarkets business comprising of 
32 stores. The agreement comprised a 
series of transactions. Total consideration 
according to the agreement was 
RUB 7,222,176 thousand. Having considered 
terms of the agreement, the Group 
concluded that in substance control over 
28 of 32 stores was transferred to the buyer 
in December 2017 and recognised in 2017 
respective income in the amount of RUB 
6,677,176 thousand. Assets attributable to 
disposed part of business mainly comprise 
land and buildings, equipment, lease 
rights and short-term receivables. Net 
book value of the assets attributable to 
the disposed part of business amounted 
to RUB 2,031,973 thousand. 

(50,142)

127,209

(368,585)

(22,883)

(28,048)

(200,000)

3,905,402

(279,174)

(436,256)

(3,625)

(4,367,254)

(4,613,172)

76,286

114,239

(3,192,959)

(3,532,915)

(1,141,353)

(376,375)

(159,298)

(213,025)

(696,044)

96,289

-

(117,726)

3,795,390

(628,477)

(599,755)

3,166,913

The remaining 4 stores were transferred to 
the buyer in April 2018 and respective income 
in the amount of RUB 545,000 thousand 
was recognised in 2018. Assets attributable 
to disposed part of business mainly 
comprise land and buildings, equipment, 
lease rights and short-term receivables. 
Net book value of the assets attributable 
to the disposed part of business amounted 
to RUB 208,985 thousand.

RUB 7,069,951 thousand of the total 
consideration net of VAT were settled 
by the buyer in cash in 2018, and the 
remaining balance of RUB 120,686 thousand 
outstanding as at 31 December 2018 is due 
in 2019 in accordance with the agreement 
terms and is included in trade and other 
receivables (Note 23).

Sales of trading stock

139,793,834

157,032,677

13,558,958

10,282,160

153,352,792

167,314,837

LLC O’KEY group

Managing company

Sales of self-produced 
catering products

Revenue from contracts 
with customers

6,027,584

7,022,505

6,027,584

7,022,505

LLC O’KEY Logistics

Import operations

145,821,418

164,055,182

13,558,958

10,282,160

159,380,376

174,337,342

Rental income

1,866,148

1,688,373

56,887

50,152

1,923,035

1,738,525

Total revenue

9

147,687,566

165,743,555

13,615,845

10,332,312

161,303,411

176,075,867

EBITDA

10,415,634

11,358,589

(1,771,626)

(2,023,596)

8,644,008

9,334,993

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements9. Revenue

’000 RUB

100

101

11. Other operating income and expenses, net

Note

5

2018

2017

’000 RUB

Note

2018

2017

Restated

Net gain from disposal of non-current assets

127,209

3,905,402

Sales of goods for resale

153,352,792

167,314,837

Impairment of non-current assets

17, 18

(368,585)

(279,174)

Sales of self-produced catering products

6,027,584

7,022,505

Loss from write-off of receivables

Revenue from contracts with customers

159,380,376

174,337,342

Impairment of receivables 

(22,883)

(436,256)

(28,048)

(3,625)

1,923,035

1,738,525

Loss from revaluation of investment property

16

(50,142)

(200,000)

161,303,411

176,075,867

Sundry income and expense, net

Rental income

Total revenue

Disaggregated information about revenue from contracts with customers 
by operating segment is presented in Note 6.

10. General, selling and administrative expenses

’000 RUB

Personnel costs 

Operating leases

Note

12

31

2018

2017

14,067,602

15,619,123

5,425,712

5,757,744

Depreciation and amortisation

17, 18, 19

4,367,254

4,613,172

Communication and utilities 

Advertising and marketing

Repairs and maintenance costs

Insurance and bank commission

Operating taxes

Security expenses

Legal and professional expenses

Materials and supplies

Other costs

3,503,234

3,525,377

2,011,700

2,115,888

1,230,022

1,253,737

816,606

818,668

802,929

730,401

736,473

869,282

629,781

520,419

294,030

329,541

29,281

35,959

Total general, selling and administrative expenses

33,914,624

36,189,311

Fees billed to the Group by 
PricewaterhouseCoopers, Société 
coopérative, the Company’s incumbent 
independent auditors, and affiliated 
companies thereof during the year ended 
31 December 2018, and the fees billed to 
the Group by KPMG Luxembourg Societe 
coopérative, the Company’s predecessor 
independent auditors, and other member 
firms of the KPMG network during the year 
ended 31 December 2017 are as follows:

’000 RUB

2018

2017

Fees for statutory audit of annual and consolidated accounts

14,517

12,988

Fees charged for other assurance services 

4,027

4,259

Fees charged for tax advisory services 

9,090

2,458

Fees charged for other non-audit services

3,700

-

Total auditors’ remuneration

31,334

19,705

Total other operating income and expenses, net

Net gain from disposal of non-current 
assets for the year ended 31 December 2018 
includes gain on sale of the supermarkets 
business in the amount of RUB 336,015 
thousand (2017: gain of RUB 4,645,203 
thousand) described in Note 8, and loss on 
disposal of other non-current assets in the 
amount of RUB 208,806 thousand (2017: loss 
of RUB 739,801 thousand).

12. Personnel costs

’000 RUB

Wages and salaries

Social security contributions

Bonuses to personnel

Other employee benefits

Total personnel costs

During the year ended 31 December 2018 the 
Group employed ca. 20 thousand employees 
on average (2017: ca. 23 thousand employees 
on average). Approximately 95% of the 
employees (2017: 94% of the employees) are 
store and warehouse employees and the 
remaining part is office employees. 

437,494

349,002

95,045

3,335,349

2018

2017

8,959,215

9,701,832

2,872,502

3,236,031

1,259,695

1,654,997

976,190

1,026,263

14,067,602

15,619,123

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements13. Finance income and finance costs

’000 RUB

Recognised in profit or loss

Interest income on bank deposits

Other finance income

Total finance income

Interest expense on loans and borrowings 

(3,166,730)

(3,585,772)

Finance costs on interest rate swap contracts

(26,229)

52,857

Total finance costs

(3,192,959)

(3,532,915)

Net finance costs recognised in profit or loss

(3,116,673)

(3,418,676)

The above finance income and costs are 
entirely attributable to financial assets and 
liabilities not at fair value through profit or 
loss, except for those arising on interest rate 
swap contracts.

15. Income tax

’000 RUB

2018

2017

Current tax expense

(659,108)

(1,065,737)

In 2018, the Group discontinued hedge 
accounting and recycled the cumulative 
loss of RUB 124,826 thousand from other 
comprehensive income to profit or loss.

Deferred tax benefit

Total income tax benefit/(expense)

755,397

96,289

437,260

(628,477)

Reconciliation between the tax benefit/
(expense) and profit or loss multiplied by 
applicable tax rate

The income tax rate applicable to the 
majority of the Group’s 2018 and 2017 
income is 20%, the income tax rate 
established by the Russian tax legislation. 
A reconciliation between the expected 
and the actual taxation benefit/charge is 
provided below

During 2018 the Group has capitalised 
borrowing costs in the amount of RUB 
208,013 thousand (2017: RUB 243,571 
thousand) arising on financing directly 
attributable to the construction of the 
Group’s new stores. The capitalisation 
rate was 9.97% (2017: 10.11%).

14. Foreign exchange loss

The Group’s risk management policy is to 
receive loans and borrowings in the same 
currency in which revenues are generated 
(RUB). As at 31 December 2018, the share 
of the Group’s USD-denominated loans and 
borrowings did not exceed 5% of total loans 
and borrowings. Major amount of foreign 
exchange differences is caused by intragroup 
USD-denominated loans. The Group’s 
exposure to currency risk is disclosed in 
Note 30.

In 2018 the Group did not use hedging 
instruments to hedge foreign exchange 
risks.

102

103

2018

2017

’000 RUB

69,313

6,973

76,286

113,467

772

114,239

(Loss)/profit before income tax

Theoretical income tax at applicable tax rate of 20%

Effect of income taxed at different rates

Tax effect of items which are not deductible for taxation purposes:

Inventory shrinkage expenses

Other non-deductible expenses 

Tax withheld on dividends received from subsidiaries

Adjustments to current income tax for previous periods

Other items

Income tax benefit/(expense) for the year

2018

2017

(696,044)

3,795,390

139,209

(759,083)

82,337

649,935

(85,927)

(12,421)

(97,870)

(91,096)

-

(150,966)

(19,428)

(197,370)

(7,481)

17,973

96,289

(628,477)

Adjustments to current income tax 
for previous periods for 2018 and 2017 
primarily relate to additional charges 
following completed tax inspections 
covering previous years.

Deferred tax assets 
and liabilities

(a) Deferred taxes in respect of 
subsidiaries
The Group has not recorded a deferred tax 
liability in respect of temporary differences 
of RUB 25,453,488 thousand (31 December 
2017: RUB 23,909,664 thousand) associated 
with investments in subsidiaries as the 
Group is able to control the timing of the 
reversal of those temporary differences 
and does not intend to reverse them in 
the foreseeable future. If the temporary 
difference reversed in form of distributions 
remitted to the Company, then an enacted 
tax rate of 5-15% would apply.

(b) Recognised deferred tax asset on tax 
loss carried forward
Deferred tax asset recognised in respect of 
tax loss carried forward relates to the losses 
accumulated by the Group’s subsidiary LLC 
Fresh Market that develops a discounter 
chain and does not yet generate profit.

Starting from 1 January 2017 the 
amendments to the Russian tax legislation 
became effective in respect of tax loss carry 
forwards. The amendments affect tax losses 
incurred and accumulated since 2007 that 
have not been utilised. The 10-year expiry 
period for tax loss carry-forwards that was 
in effect prior to 2017 no longer applies, 
and the accumulated tax losses can now 
be carried forward for utilisation in future 
periods without any time limitation, with 
exception of limitation on utilisation of tax 

loss carry forwards that applies during the 
period from 2017 to 2020. The amount of 
losses that can be utilised each year during 
that period is limited to 50% of annual 
taxable profit.

The Group determined that future taxable 
profits will be available in the foreseeable 
future against which the accumulated losses 
can be utilised. In making this assessment 
the Group considered that according to the 
discounter chain’s long-term budget the 
tax losses accumulated as at 31 December 
2018 will be utilised in full by 2025. Key 
assumptions in the discounter chain’s long-
term budget covering 2019-2025 are annual 
expansion of up to 30 new discounters per 
year, double digit annual growth in revenue 
and gradual decrease of share of expenses 
due to economies of scale. Recognition of the 
deferred tax asset is contingent on the ability 
of the Group management to adhere to these 
key assumptions in the long-term budget.

(c) Movement in temporary differences 
during the year
Differences between IFRS and statutory 
taxation regulations in Russia and other 
countries give rise to temporary differences 
between the carrying amount of assets and 
liabilities for financial reporting purposes 
and their tax bases. The tax effect of the 
movements in these temporary differences is 
detailed below.

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsNote

17

11

11

572,542

702,468

(200,000)

1,075,010

1,075,010

22,132

(50,142)

1,047,000

Tax effect of deductible/ (taxable) temporary differences and tax loss carry forwards

16. Investment property

’000 RUB

1 January 2018 

Recognised in 
profit or loss

Recycled from other 
comprehensive income

31 December 2018

’000 RUB

104

105

Investment property

69,975

10,028

Property, plant and equipment

(624,512)

(287,020)

Construction in progress

(261,521)

263

Intangible assets

(94,649)

(20,456)

Other non-current assets

(102,825)

27,494

Inventories

500,080

(102,086)

Trade and other receivables and payables

(280,970)

586,027 

(24,965)

Long-term investments

6,613

-

Tax loss carry-forwards

1,816,384

541,147

80,003

(911,532)

(261,258)

(115,105)

(75,331)

397,994

280,092

6,613

2,357,531

Net deferred tax assets

1,028,575

755,397 

(24,965)

1,759,007

Recognised deferred tax assets

Recognised deferred tax liabilities

1,917,572

(888,997)

2,438,928

(679,921)

’000 RUB

1 January 2017

Recognised 
in profit or loss

Recognised in other 
comprehensive income

31 December 2017

Tax effect of deductible/ (taxable) temporary differences and tax loss carry forwards

Investment property

994

68,981

Property, plant and equipment

(801,105)

176,593

Construction in progress

Intangible assets

Other non-current assets

(267,198)

(126,179)

(101,467)

5,677

31,530

(1,358)

Inventories

600,507

(100,427)

69,975

(624,512)

(261,521)

(94,649)

(102,825)

500,080

Trade and other receivables and payables

38,578

(325,681)

6,133

(280,970)

Long-term investments

6,613

-

6,613

Tax loss carry-forwards

1,234,439

581,945

1,816,384

Net deferred tax assets

585,182

437,260

6,133

1,028,575

Recognised deferred tax assets

Recognised deferred tax liabilities

1,277,273

(692,091)

1,917,572

(888,997)

In the context of the Group’s current structure, tax losses and current tax assets of different Group 
companies may not be offset against current tax liabilities and taxable profits of other Group companies 
and, accordingly, taxes may accrue even where there is a consolidated tax loss. Therefore, deferred tax 
assets and liabilities are offset only when they relate to the same taxable entity.

Investment properties at fair value as at 1 January 2017

Transfer from owner occupied premises

Fair value gains less losses

Investment properties at fair value as at 31 December 2017

Investment properties at fair value as at 1 January 2018

Expenditure on subsequent improvements

Fair value gains less losses

Investment properties at fair value as at 31 December 2018

The principal assumptions underlying the 
estimation of the fair value with reference 
to the income approach are those relating 
to: the annual net rent rate of RUB 2,511 
–16,281 per sq. m. (31 December 2017: 
RUB 5,387 – 8,467 per sq. m.); expected 
occupancy of 15% – 95% during the first year 
(31 December 2017: 30% – 95%) and 92.9 
– 95% in the following years (31 December 
2017: 95% – 98%); and appropriate discount 
rate of 11.4% – 14.5% (31 December 2017: 
13.7% – 14.4%).

These valuations are regularly compared 
to actual market yield data and actual 
transactions by the Group, and those 
reported by the market.

The fair value measurement of investment 
property has been categorised as a Level 
3 fair value based on the inputs to the 
valuation technique used.

(a) Reconciliation of carrying amount 
As at 31 December 2018 the Group’s 
investment property comprises three 
buildings (31 December 2017: three 
buildings).

During the year ended 31 December 2017 
the Group transferred two buildings that 
were previously own-used and are now held 
to earn rental income from property, plant 
and equipment to investment property.

(b) Measurement of fair value 
The investment properties are valued 
annually on 31 December at fair value, by 
an independent, professionally qualified 
valuator who has recent experience in 
valuing similar properties in the Russian 
Federation.

The carrying values of investment properties 
at 31 December 2018 and 31 December 
2017 agree to the valuations reported by 
the external valuators with the use of a 
combination of the market approach with 
reference to comparable prices for orderly 
transactions with similar properties and 
the income approach with reference to 
estimates of future cash flows, supported 
by the terms of any existing lease and other 
contracts and by external evidence such as 
current market rents for similar properties 
in the same location and condition, and using 
discount rates that reflect current market 
assessments of the uncertainty in the 
amount and timing of the cash flows.

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements17. Property, plant and equipment and construction in progress

106

107

’000 RUB

Cost

Land

Buildings

Leasehold 
improvements

Machinery and 
equipment, 
auxiliary facilities 
and other fixed 
assets

Total property, 
plant and 
equipment

Construction 
in progress

Total property, 
plant and 
equipment and 
construction in 
progress

’000 RUB

Land

Buildings

Leasehold 
improvements

Machinery and 
equipment, 
auxiliary facilities 
and other fixed 
assets

Total property, 
plant and 
equipment

Construction 
in progress

Total property, 
plant and 
equipment and 
construction in 
progress

Balance at 1 January 2017

5,021,476 38,602,235

7,707,573

15,545,367

66,876,651

3,485,879

70,362,530

Depreciation for the year

Additions

Transfers

Reclassification to assets 
held for sale (Note 24)

Transfer to investment 
property (Note 16)

53,106

10,539

-

998,789

1,062,434

2,820,278

3,882,712

Impairment losses

-

2,113,770

633,431

204,107

2,951,308

(2,951,308)

Disposals

 -

-

(144,151)

(312,305)

(456,456)

-

(1,114,282)

-

-

(1,114,282)

-

-

(456,456)

(1,114,282)

Balance at 31 December 2018

Net book value 

Balance at 1 January 2018

-

-

-

-

-

(7,021,978)

(2,565,688)

(10,626,559)

(20,214,225)

(1,282,196)

(609,582)

(1,970,791)

(3,862,569)

(351,195)

(17,390)

-

(368,585)

63,423

57,321

668,263

789,007

(8,591,946)

(3,135,339)

(11,929,087)

(23,656,372)

-

-

-

-

-

(20,214,225)

(3,862,569)

(368,585)

789,007

(23,656,372)

Disposals

(140,106)

(1,605,877)

(887,694)

(1,507,618)

(4,141,295)

(41,674)

(4,182,969)

At 1 January 2017

5,021,476

32,336,294

5,341,585

5,542,513

48,241,868

3,485,879

51,727,747

At 31 December 2017

4,934,476

30,984,407

4,743,471

4,301,781

44,964,135

3,313,175

48,277,310

Balance at 31 December 
2017

4,934,476 38,006,385

7,309,159

14,928,340

65,178,360

3,313,175

68,491,535

At 31 December 2018

4,975,059

30,291,092

4,775,583

3,728,906

43,770,640

3,754,546

47,525,186

Balance at 1 January 2018

4,934,476 38,006,385

7,309,159

14,928,340

65,178,360

3,313,175

68,491,535

15,487

18,131

-

1,148,013

1,181,631

2,686,878

3,868,509

39,568

940,242

719,511

372,890

2,072,211

(2,072,211)

(14,472)

(81,720)

(117,748)

(791,250)

(1,005,190)

(173,296)

(1,178,486)

4,975,059 38,883,038

7,910,922

15,657,993

67,427,012

3,754,546

71,181,558

Additions

Transfers

Disposals

Balance at 31 December 
2018

Depreciation 
and impairment losses

Balance at 1 January 2017

- (6,265,941)

(2,365,988)

(10,002,854)

(18,634,783)

(18,634,783)

Depreciation for the year

Impairment losses

Reclassification to assets 
held for sale (Note 24)

Transfer to investment 
property (Note 16)

Disposals

Balance at 31 December 
2017

-

-

-

-

-

(1,316,609)

(647,413)

(2,156,386)

(4,120,408)

(271,640)

(7,534)

-

(279,174)

-

43,657

219,192

262,849

411,814

-

-

411,814

420,398

411,590

1,313,489

2,145,477

- (7,021,978)

(2,565,688)

(10,626,559)

(20,214,225)

-

-

-

-

-

-

(4,120,408)

(279,174)

262,849

411,814

2,145,477

(20,214,225)

Depreciation expense of RUB 
3,862,569 thousand has been charged to 
selling, general and administrative expenses 
(2017: RUB 4,120,408 thousand).

During the year ended 31 December 2017 
the Group transferred two buildings from 
property, plant and equipment to investment 
property following change in use of these 
properties. At the date of transfer, the Group 
determined fair value of these buildings 
and recognised related fair value loss in the 
amount of RUB 149,877 thousand.

Impairment assessment
At the end of each reporting period, the 
Group assesses whether there is any 
indication that its non-current assets 
including property, plant and equipment, 
lease rights and other non-current assets 
may be impaired. Where the non-current 
assets relate to the Group’s stores, these 
stores are treated as separate CGUs, and 
impairment assessment is performed in 
respect of the aggregate carrying value of 
the non-current assets attributable to these 
CGUs.

For the CGUs subject to impairment testing, 
recoverable amount was determined based 
on value-in-use calculations using cash flow 
projections based on financial budgets and 
forecasts approved by management covering 
a one-year period. Cash flows beyond the 
one-year period are extrapolated using an 
expected growth rate for each particular 
CGU which depends on its maturity and 
other relevant factors. The discount rates are 
pre-tax and reflect management’s estimate 
of the risks specific to the Group.

As the result of the impairment test 
performed as at 31 December 2018, the 
Group recognised an impairment loss in the 
amount of RUB 368,585 thousand, primarily 
in respect of mature low-performing CGUs, 
including RUB 314,000 thousand in O’Key 
segment and RUB 54,585 thousand in Da! 
segment. The impairment loss was entirely 
attributable to property, plant and equipment. 
The total recoverable amount of the impaired 
CGUs determined based on value in use 
amounted to RUB 1,722,306 thousand. 

The post-tax discount rate used in the 
assessment was 14,1%. If the revised 
estimated pre-tax discount rate applied 
to the discounted cash flows of the CGUs 
had been 1% higher than management’s 
estimates, the Group would need to 
recognise additional impairment of property, 
plant and equipment of RUB 120,375 
thousand.

Pledged assets
At 31 December 2018, 4 stores with carrying 
value of RUB 2,338,054 thousand have 
been pledged to third parties as collateral 
for bank borrowings (31 December 2017: 
4 stores were pledged with carrying value 
of RUB 2,471,050 thousand).

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements108

109

18. Lease rights

Lease rights include rights for favourable 
operating leases of land and premises 
acquired in business combinations, key 
money paid to incumbent tenants and other 
costs directly attributable to obtaining the 
leases.

Lease rights are amortised over the period of 
the lease: 49 years for land leases and 8-19 
years for leases of premises.

Movements in the carrying amount of lease 
rights were as follows:

’000 RUB

Cost

Land lease

Lease of premises

Total

19. Intangible assets

’000 RUB

Cost

Balance at 1 January 2017

Additions

Disposals

Balance at 1 January 2017

5,120,643

904,117

6,024,760

Balance at 31 December 2017

Additions

Disposals

Balance at 31 December 2017

Balance at 1 January 2018

Additions

Transfer 

107,695

(153,720)

5,074,618

5,074,618

49,103

(43,695)

-

107,695 

Balance at 1 January 2018

(105,978)

(259,698)

798,139

5,872,757

Additions

Disposals

798,139

5,872,757

Balance at 31 December 2018

-

-

49,103

(43,695)

Balance at 31 December 2018

5,080,026

798,139

5,878,165

Amortisation and impairment losses

Balance at 1 January 2017

Amortisation for the year

Disposals

Balance at 31 December 2017

Balance at 1 January 2018

Amortisation for the year

Transfer to property, plant and equipment upon 
purchase of assets previously leased

Other

(1,140,670)

(110,275)

(305,555)

(1,446,225)

(33,865)

(144,140)

49,487

105,977

155,464 

Balance at 1 January 2018

(1,201,458)

(233,443)

(1,434,901)

Amortisation for the year

(1,201,458)

(73,508)

4,553

(29,255)

(233,443)

(1 434 901)

(32,895)

(106,403)

-

-

4,553

(29,255)

Balance at 31 December 2018

(1,299,668)

(266,338)

(1,566,006)

Carrying amounts

At 1 January 2017

At 31 December 2017

At 31 December 2018

3,979,973

3,873,160

3,780,358

598,562

4,578,535

564,696

4,437,856

531,801

4,312,159

Amortisation of RUB 106,403 thousand 
has been charged to selling, general and 
administrative expenses (2017: RUB 144,140 
thousand).

Lease rights are assessed for indication of 
potential impairment as at each reporting 
date. For those assets, where impairment 
indicators exist, the Group estimates 

recoverable amount being higher of its value 
in use and fair value less cost of disposal, 
on either individual asset or CGU level. No 
indicators of impairment were identified 
for the Group’s lease rights that represent 
individual assets and do not relate to stores 
in operation as at 31 December 2018 and 
2017. For those lease rights that relate 
to the Group’s stores and are therefore 

assessed for impairment on the store level 
together with the other non-current assets 
attributable to the stores, impairment 
assessment has been performed as 
disclosed in Note 17. No impairment 
attributable to the lease rights was identified 
as at 31 December 2018 and 2017.

Amortisation and impairment losses

Balance at 1 January 2017

Amortisation for the year

Disposals

Balance at 31 December 2017

Disposals

Balance at 31 December 2018

Carrying amounts

At 1 January 2017

At 31 December 2017

At 31 December 2018

Amortisation of RUB 398,282 thousand 
has been charged to selling, general 
and administrative expenses (2017: 
RUB 348,624 thousand). 

No indicators of impairment were 
identified for the Group’s intangible assets as 
at 31 December 2018 and 2017.

Software

Other 
intangible assets

Total

1,409,198

499,154

(168,723)

1,739,629

1,739,629

729,922

(723,886)

1,745,665

(618,525)

(323,022)

40,435

(901,112)

(901,112)

(367,045)

711,643

(556,514)

790,673

838,517

1,189,151

148,409

1,557,607

46,676

(4,359)

190,726

190,726

13,948

(23,427)

181,247

(45,979)

(25,602)

3,446

(68,135)

(68,135)

(31,237)

23,188

545,830

(173,082)

1,930,355

1,930,355

743,870 

(747,313)

1,926,912

(664,504)

(348,624)

43,881

(969,247)

(969,247)

(398,282)

734,831

(76,184)

(632,698)

102,430

122,591

105,063

893,103

961,108

1,294,214

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements20. Prepayments

’000 RUB

Prepayments for lease to entities under control of shareholder group

Prepayments for goods 

Prepayments for services

Prepayments for lease – third parties

Other prepayments

Total prepayments

21. Other non-current assets

’000 RUB

Prepayments for lease to entities under control of shareholder group

Note

34

Note

34

Prepayments for non-current assets

Long-term deposits to lessors

Total other non-current assets

Long-term prepayments to entities under 
control of the shareholder group represent 
prepayments for rent of hypermarkets 
for the period until 2034. Related party 
transactions are detailed in Note 34.

22. Inventories

’000 RUB

Goods for resale

Raw materials and consumables

Write-down to net realisable value

Total inventories

The Group tested the inventories 
for obsolescence and wrote down 
the inventories to their net realisable value, 
which resulted in a decrease of the carrying 
value of inventories by RUB 508,187 thousand 
as at 31 December 2018 (31 December 
2017: RUB 408,155 thousand). The write 
down to net realisable value was determined 
applying the percentages of discount on 
sales and write-offs of slow moving goods 
to the appropriate ageing of the goods. The 
percentages of discount were based on the 
management’s best estimate following the 
experience of the discount sales.

110

111

23. Trade and other receivables

31 December 2018

31 December 2017

’000 RUB

31 December 2018

31 December 2017

353,232

369,365

312,440

249,496

201,127

251,540 

292,206

394,050

104,505 

141,735 

1,389,038

1,280,658

31 December 2018

31 December 2017

733,254

280,711

391,645

906,496

613,421

297,535

1,405,610

1,817,452

Financial assets within trade and other receivables

Trade receivables

Bonuses receivable from suppliers

Other financial receivables

Receivables from sale of supermarkets (Note 8)

Total financial assets within trade and other receivables

Other trade and other receivables

VAT receivable

Prepaid taxes other than income tax

Prepaid income tax

416,038

1,818,948

348,931

120,686

2,704,603

528,326

125,542

44,475

449,882

1,732,884

818,629

6,671,686

9,673,081

376,414

179,532

46,814

Total trade and other receivables

3,402,946

10,275,841

The Group’s exposure to credit and currency 
risks and credit loss allowance as at 31 
December 2018 / impairment loss allowance 
as at 31 December 2017 related to trade and 
other receivables are disclosed in Note 30.

24. Non-current assets held for sale

’000 RUB

Balance at 1 January 2017

31 December 2018

31 December 2017

Transfer to assets held for sale

13,415,173

13,261,136

Disposals 

777,487

671,255

Balance at 31 December 2017

Leasehold improvements

Equipment

-

-

100,493

93,114

-

(64,018)

100,493

29,096

Total

-

193,607

(64,018)

129,589

(508,187)

(408,155)

Disposals

(100,493)

(29,096)

(129,589)

13,684,473

13,524,236

Balance at 31 December 2018

-

-

-

Non-current assets held for sale as at 31 
December 2017 represented property, plant 
and equipment of 4 supermarkets that were 
disposed in 2018 (see Note 8). These assets 
were measured at net book value which 
was lower than their fair value less costs of 
disposal. The fair value measurement for 
assets held for sale has been categorised 
as a Level 2 fair value measurement and is 
based on the prices in the agreement with 
the buyer.

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements25. Cash and cash equivalents

28. Loans and borrowings

112

113

31 December 2018

31 December 2017

’000 RUB

31 December 2018

31 December 2017

’000 RUB

Cash on hand 

Bank current accounts

Term deposits 

Cash in transit

236,175

4,172,848

2,570,420

1,732,810

235,348

1,203,654

4,145,533

2,165,642

Total cash and cash equivalents 

8,712,253

7,750,177

Term deposits had original maturities of less than three months. 
The Group’s exposure to currency risk related to cash and cash equivalents 
is disclosed in Note 30.

26. Equity

27. (Loss)/earnings per share

Basic (loss)/earnings per share are 
calculated by dividing the profit or loss 
attributable to owners of the Company by the 
weighted average number of ordinary shares 
in issue during the year. The Company has no 
dilutive potential ordinary shares; therefore, 
the diluted (loss)/earnings per share equals 
the basic (loss)/earnings per share.

(Loss)/earnings per share is calculated as 
follows:

‘000 RUB

2018

2017

(Loss)/profit for 
the year

(599,755) 3,166,913

Weighted average 
number of ordinary 
shares in issue 
(thousands)

Basic and diluted 
(loss)/earnings 
per ordinary share 
(in RUB per share)

269,074

269,074

(2.2)

11.8

As at 31 December 2018 and 31 December 
2017, the Group’s authorised, issued and 
fully paid share capital of RUB 119,440 
thousand, the RUB equivalent of EUR 2,691 
thousand, is represented by 269,074,000 
ordinary shares with a par value of 0.01 EUR 
each. Each share is entitled to one vote, 
except as may be otherwise provided by the 
Articles of incorporation or by applicable law.

In accordance with Luxemburg Company 
Law, the Company is required to transfer 
a minimum of 5% of its net profits for 
each financial year to a legal reserve. This 
requirement ceases to be necessary once 
the balance of the legal reserve reaches 
10% of the issued share capital. The legal 
reserve is not available for distribution to the 
shareholders. As at 31 December 2018 and 
2017, the legal reserve was formed in full. 

Additional paid-in capital represents the 
excess of contributions received over par 
value of shares issued. There were no 
movements in additional paid-in capital 
during the years ended 31 December 2018 
and 31 December 2017.

In January 2018 the Company declared 
and paid interim dividends to shareholders 
in the amount of RUB 1,879,021 thousand 
(USD 33,276 thousand) (2017: RUB 1,465,798 
thousand (USD 24 666 thousand). Dividends 
declared were recognised as distribution 
to owners in the consolidated statement of 
changes in equity. Dividends per share for 
the year ended 31 December 2018 amounted 
to RUB 7.0 (USD 0.1) (2017: RUB 5.5 
(USD 0.1)).

Non-current loans and borrowings

Secured bank loans

Unsecured bank facilities

Unsecured bonds

Total non-current loans and borrowings

Current loans and borrowings

Secured bank loans

Unsecured bank facilities

Unsecured bonds 

Currency

Maturity

Carrying value

Maturity

Carrying value

RUB

RUB

RUB

RUB

RUB

RUB

2025

4,500,000

-

-

2020-2023

22,200,000

2019-2021

19,466,346

2020-2021

5,264,302

2020-2021

5,213,006

-

-

2019

-

31,964,302

-

24,679,352

-

1,393,500

-

2018

2018

2018

1,600,000

3,913,823

5,030,112

Unsecured loans from related parties (Note 34)

USD

On demand

1,065,087

On demand

883,096

Unsecured loans from third parties

RUB

2019

2,850

2018

2,850

Total current loans and borrowings

Unsecured bonds interest

Interest accrued on loans

RUB

RUB

Interest accrued on loans and borrowings

Total current loans and borrowings, 
including interest accrued

Total loans and borrowings

-

-

-

-

-

-

2,461,437

83,844

13,520

97,364

2,558,801

34,523,103

-

-

-

-

-

-

11,429,881

213,776

18,121

231,897

11,661,778

36,341,130

Information about property, plant and 
equipment pledged as collateral for the 
Group’s loans and borrowings is disclosed in 
Note 17.

in the amount of RUB 5,000,000 thousand 
issued in April 2016 and maturing in April 
2021 had an option to claim early repayment 
in October 2018, which was fully exercised.

Compliance with loan covenants
The Group monitors compliance with 
loan covenants on an ongoing basis. 
Where noncompliance is unavoidable in 
management’s view, the Group requests 
waiver letters from the banks before the 
year-end, confirming that the banks waive 
their rights to demand early redemption.

At 31 December 2018 and 31 December 2017 
and during the years then ended the Group 
complied with all its loan covenants.

As at 31 December 2018 the Group had 
RUB 12,206,500 thousand (31 December 
2017: RUB 13,800,000 thousand) of undrawn 
committed borrowing facilities available in 
RUB on fixed and floating rate basis until 
March 2019-November 2022 in respect 
of which all conditions have been met. 
Proceeds from these facilities may be used 
to finance operating and investing activities, 
if necessary.

During 2013 – 2017 the Group placed 
unsecured bonds on Moscow exchange 
bearing coupon rates of 8.9% – 11.7% p.a. 
Total amount of the bonds outstanding as 
at 31 December 2018 is RUB 5,264,302 
thousand (31 December 2017: RUB 
10,243,118 thousand). Holders of the bonds 

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements114

115

(a) Reconciliation of movements of 
liabilities to cash flows arising from 
financing activities
The table below sets out an analysis of 
liabilities from financing activities and the 
movements in the Group’s liabilities from 
financing activities for each of the periods 
presented. The items of these liabilities are 
those that are reported as financing in the 
consolidated statement of cash flows:

’000 RUB

Note

Loans and 
borrowings

Interest rate swap 
liability (Note 29)

Dividends 
payable

Total

’000 RUB

Note

Loans and borrowings Interest rate swap 
liability (Note 29)

Dividends payable

Total

Balance at 1 January 2018

36,341,130

124,827

36,465,957

Balance at 1 January 2017

36,295,208

147,019

36,442,227

Cash flows from financing activities

Proceeds from loans and borrowings

Repayment of loans and borrowings

Interest paid

Dividends paid

Other financial payments 

Total cash flows from financing activities

Non-cash changes

Accrued interest

Dividends declared

Changes in fair value of interest rate swap

15,006,000

(16,896,776)

(3,337,810)

26

-

(140,850)

(5,369,436)

3,374,743

-

-

26

29

Effect of changes in foreign exchange rates

176,666

-

-

-

-

-

-

-

-

-

-

-

15,006,000

(16,896,776)

(3,337,810)

Cash flows from financing activities

Proceeds from loans and borrowings

Repayment of loans and borrowings

Interest paid

(1,879,021)

(1,879,021)

Dividends paid

26

7,685,500

(7,663,017)

(3,655,488)

-

-

-

-

-

-

-

-

7,685,500

(7,663,017)

(3,655,488)

(1,465,798)

(1,465,798)

-

(140,850)

Other financial payments 

(25,140)

(63,200)

-

(88,340)

(1,879,021)

(7,248,457)

Total cash flows from financing activities

(3,658,145)

(63,200)

(1,465,798)

(5,187,143)

-

3,374,743

Non-cash changes

Accrued interests

3,766,143

63,200

-

3,829,343

Total non-cash changes

3,551,409

(98,598)

1,879,021

5,331,832

Balance at 31 December 2018

34,523,103

26,229

-

34,549,332

Effect of changes in foreign exchange rates

(62,076)

1,879,021

1,879,021

Dividends declared

26

(98,598)

-

-

-

(98,598)

176,666

Reclassification from hedging reserve

Changes in fair value of hedge recognised 
in other comprehensive income

-

-

-

-

1,465,798

1,465,798

(52,857)

30,665

-

-

-

-

(52,857)

30,665

(62,076)

Total non-cash changes

3,704,067

41,008

1,465,798

5,210,873

Balance at 31 December 2017

36,341,130

124,827

-

36,465,957

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statements116

117

29. Trade and other payables

’000 RUB

Financial liabilities at AC

Trade payables 

Other financial payables

Total financial liabilities at AC

Financial liabilities at FVTPL

Interest rate swap liability

Total financial liabilities at FVTPL

Payables to staff

Taxes payable other than income tax

Advances received from lessors

Contract liability related to gift cards

Total trade and other payables 

31 December 2018

31 December 2017

24,238,896

25,946,694

271,175

147,841

24,510,071

26,094,535

26,229

26,229

124,827

124,827

1,171,213

1,216,184

690,035

373,395

90,905

990,862

322,048

106,275

26,861,848

28,854,731

All of the Group’s contract liabilities relate to contracts with customers for periods of less than 
one year. RUB 106,275 thousand of revenue was recognised in the current reporting period 
related to the contract liabilities as at 1 January 2018, all of which related to gift cards.

The Group’s exposure to currency and liquidity risk related to trade and other payables is 
disclosed in Note 30.

30. Financial risk management

(a) Overview
The risk management function within 
the Group is carried out with respect to 
financial risks, operational risks and legal 
risks. Financial risk comprises market risk 
(including currency risk, interest rate risk 
and other price risks), credit risk and liquidity 
risk. The primary function of financial risk 
management is to establish risk limits and 
to ensure that any exposure to risk stays 
within these limits. The operational and legal 
risk management functions are intended 
to ensure the proper functioning of internal 
policies and procedures in order to minimise 
operational and legal risks.

Risk management framework
The Board of Directors has overall 
responsibility for the establishment and 
oversight of the Group’s risk management 
framework.

The Group’s risk management policies are 
established to identify and analyse the risks 
faced by the Group, to set appropriate risk 
limits and controls, and to monitor risks 
and adherence to limits. Risk management 

policies are reviewed regularly to reflect 
changes in market conditions and the 
Group’s activities. The Group, through its 
training and management standards and 
procedures, aims to develop a disciplined 
and constructive control environment in 
which all employees understand their roles 
and obligations.

(b) Credit risk
Credit risk is the risk of financial loss to 
the Group if a customer or counterparty 
to a financial instrument fails to meet 
its contractual obligations, and arises 
principally from the Group’s cash and cash 
equivalents, trade receivables and bonuses 
receivable.

The Group’s Audit Committee oversees 
how management monitors compliance 
with the Group’s risk management policies 
and procedures and reviews the adequacy 
of the risk management framework in 
relation to the risks faced by the Group. The 
Group’s Audit Committee is assisted in its 
oversight role by Internal Audit. Internal 
Audit undertakes both regular and ad hoc 
reviews of risk management controls and 
procedures, the results of which are reported 
to the Audit Committee.

(i) Exposure to credit risk
The carrying amounts of financial assets 
in the consolidated statement of financial 
position represent the Group’s maximum 
credit risk exposure. The maximum 
exposure to credit risk at the reporting 
date was:

’000 RUB

Note

Carrying amount

31 Dec 
2018

31 Dec 
2017

Trade 
and other 
receivables

Cash 
and cash 
equivalents

23

2,704,603

9,673,081

25

8,476,078

7,514,829

Total

11,180,681 17,187,910

Due to the fact that the Group’s principal 
activities are located in the Russian 
Federation the credit risk is mainly 
associated with its domestic market. 
The credit risks associated with foreign 
counterparties are considered to be remote, 
as there are only few foreign counterparties 
and they were properly assessed for 
creditworthiness.

(ii) Trade and other receivables
The Group has no considerable balance of 
trade receivables because the majority of its 
customers are retail consumers, who are 
not provided with any credit. Therefore the 
Group’s trade receivables primarily include 
receivables from tenants and receivables 
connected to provision of services. Usually 
the Group provides advertising services 
to suppliers of goods sold in the Group’s 
stores. Thus, the credit risk in part of trade 
receivables is mostly managed through 
procedures for selection of suppliers and 
tenants. Other receivables are primarily 
represented by bonuses receivable from 
suppliers.

Credit loss allowance
The Group adopted IFRS 9 ‘Financial 
Instruments’ that introduces the expected 
credit loss (ECL) measurement from 1 
January 2018. ECL is a probability-weighted 
estimate of the present value of future cash 
shortfalls (i.e., the weighted average of credit 
losses, with the respective risks of default 
occurring in a given time period used as 
weights). 

The Group applies the IFRS 9 simplified 
approach to measuring expected credit 
losses which uses a lifetime expected loss 
allowance for all trade and other receivables.

To measure the expected credit losses for 
trade and other receivables, those have 
been grouped based on shared credit risk 
characteristics and the days past due.

The expected loss rates are based on the 
payment profiles of sales over a period 
of 36 months before 31 December 2018 
or 1 January 2018 respectively and the 
corresponding historical credit losses 
experienced within this period. The historical 
loss rates are adjusted to reflect current 
and forward-looking information on 
macroeconomic factors affecting the ability 
of the customers to settle the receivables.

The ECL for bonuses receivable from 
suppliers is determined on portfolio level 
based on historical default percentages 
applied to the total amount of bonuses 
receivable from suppliers, adjusted to 
reflect relevant current and forward-looking 
information.

The credit loss allowance as at 31 December 
2018 determined with the use of provision 
matrix is summarised in the table below.

’000 RUB

Trade receivables

Gross amount

Lifetime ECL

Carrying amount

431,619

(15,581)

416,038

Bonuses receivable from suppliers

1,873,767

(54,819)

1,818,948

Other financial receivables

355,191

(6,260)

348,931

Total

2,660,577

(76,660)

2,583,917

Impairment loss allowance as at 31 December 2017
Prior to adoption of IFRS 9, the Group was establishing an allowance for impairment under 
IAS 32 that represents its estimate of incurred losses in respect of trade and other receivables. 
The main component of this allowance is a specific loss component that relates to individually 
significant exposures.

The ageing of trade and other receivables as at 31 December 2017 was:

’000 RUB

Not overdue and less than 90 days overdue

90-180 days overdue

181-360 days overdue

More than 360 days overdue

Total financial assets within trade and other receivables

Gross 
amount

9,496,464

39,160

63,386

107,974

9,706,984

Impairment loss allowance

-

-

-

(33,903)

(33,903)

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119

(i) Exposure to liquidity risk
The table below shows liabilities at 
31 December 2018 by their remaining 
contractual maturity. The amounts disclosed 
in the maturity table are the contractual 
undiscounted cash flows, including gross 
loan commitments. Such undiscounted cash 
flows may differ from the amount included 
in the consolidated statement of financial 
position because the consolidated statement 
of financial position amount is based on 
discounted cash flows. When the amount 
payable is not fixed, the amount disclosed is 
determined by reference to the conditions 
existing at the end of the reporting period. 
Foreign currency payments are translated 
using the spot exchange rate at the end of 
the reporting period.

The movement in the allowance for 
impairment in respect of trade and other 
receivables during 2017 was as follows:

’000 RUB

Balance at 1 January

Allowance for impairment 
during the year

2017

31,257

2,646

Balance at 31 December

33,903

(iii) Cash and cash equivalents
The Group assesses credit risk for cash and 
cash equivalents based on external ratings 
that are available publicly. Cash and cash 
equivalents are mainly held with banks which 
are rated from Ba2 to Ba3 based on Moody’s 
rating.

(c) Liquidity risk
Liquidity risk is the risk that the Group 
will encounter difficulty in meeting the 
obligations associated with its financial 
liabilities that are settled by delivering cash 
or another financial asset. The Group’s 

approach to managing liquidity is to ensure, 
as far as possible, that it will always have 
sufficient liquidity to meet its liabilities 
when due, under both normal and stressed 
conditions, without incurring unacceptable 
losses or risking damage to the Group’s 
reputation.

Liquidity risk management is a responsibility 
of the Treasury under the supervision of 
the Group’s Financial Director. The Group’s 
liquidity risk management objectives are as 
follows:

• Maintaining financial independence: a 
share of one creditor in debt portfolio 
should not exceed 30%;

• Maintaining financial stability: the Net 

Debt / EBITDA ratio should not exceed 4.0, 
where Net Debt is the total of long-term 
and short-term loans and borrowings less 
cash and cash equivalents as presented in 
the consolidated financial statements;

• Monitoring of compliance with debt 

covenants;

• Planning: timely preparation of operating, 

investing and financing cash flow forecasts 
on rolling basis.

’000 RUB

Financial liabilities at AC

Carrying 
amount

Contractual 
cash flows

Demand and less 
than 6 months

From 6 to 
12 months

From 1 to 
5 years

31 December 2018

Secured bank loans

4,502,160

6,338,722

197,640

198,720

5,942,362

Unsecured bonds

5,348,146

6,485,121

331,926

254,482

5,898,713

Unsecured bank facilities

23,604,828

28,377,991

2,390,294

975,150

25,012,547

Unsecured loans from related parties

1,065,087

1,107,340

1,107,340

-

Unsecured loans from third parties

2,882

2,882

32

2,850

Trade and other payables

24,510,071

24,510,071

24,510,071

Financial liabilities at FVTPL

Interest rate swap

26,229

26,229

26,229

-

-

-

-

-

-

Total

59,059,403

66,848,356

28,563,532

1,431,202

36,853,622

As at 31 December 2018, the Group’s current liabilities exceeded its current assets by 
RUB 2,785,646 thousand (31 December 2017: RUB 8,545,090 thousand). An excess of current 
liabilities over current assets is usual for the retail industry. The Group uses excess of trade 
and other payables over inventory to finance its investing activities. The Group has reviewed 
its cash flow forecasts in the context of current and projected market conditions, as well as 
available undrawn credit facilities disclosed in Note 28, and is confident that it will be able to 
meet its obligations as they fall due.

31 December 2017

’000 RUB

Carrying 
amount

Contractual 
cash flows

Demand and less 
than 6 months

From 6  
to 12 months

From 1 
to 5 years

Non-derivative financial liabilities

Secured bank loans

1,600,732

1,702,265

415,805

1,286,460

-

Unsecured bonds

10,457,192

12,556,532

753,080

5,447,923

6,355,529

Unsecured bank facilities

23,397,231

28,089,592

2,267,729

3,727,947

22,093,916

Unsecured loans from related parties

883,096

900,516

900,516

Unsecured loans from other companies

2,879

2,879

2,879

Trade and other payables

26,094,535

26,094,535

26,094,535

-

-

-

-

-

-

Derivative financial instruments

Interest rate swap

124,827

 124,827

41,143

57,455

26,229

Total

62,560,492

 69,471,146

30,475,687

10,519,785

28,475,674

(d) Market risk
Market risk is the risk that changes in 
market prices, such as foreign exchange 
rates, interest rates and equity prices will 
affect the Group’s income or the value of 
its holdings of financial instruments. The 
objective of market risk management 
is to manage and control market risk 
exposures within acceptable parameters, 
while optimising the return. Management 
sets limits on the value of risk that may be 
accepted. However, the use of this approach 
does not prevent losses outside of these 
limits in the event of more significant market 
movements.

(i) Currency risk
The Group holds its business in the Russian 
Federation and mainly collects receivables 
nominated in Russian Roubles. However, 
financial assets and liabilities of the Group 
are also denominated in other currencies, 
primarily US Dollar.

Thus the Group is exposed to currency 
risk, which may materially influence the 
financial position and financial results of 
the Group through the change in carrying 
value of financial assets and liabilities and 
amounts on foreign exchange rate gains or 
losses. The Group ensures that its exposure 
is kept to an acceptable level by keeping the 
proportion of financial assets and liabilities 
in foreign currencies to total financial 
liabilities at an acceptable level. From time to 
time the Group converts assets and liabilities 
from one currency to another. 

Exposure to currency risk
The Group’s exposure to currency risk in relation to the 
USD, the major foreign currency for the Group’s Russian 
subsidiaries, was as follows based on notional amounts:

’000 RUB

31 December 2018

31 December 2017

Trade and other receivables

Cash and cash equivalents

11,064

26,108

2,025

7,853

Unsecured loans from related parties

(1,065,087)

(883,096)

Trade and other payables

(387,766)

(439,046)

Total

(1,415,681)

(1,312,264)

(ii) Interest rate risk
The Group has material exposure to the 
effects of fluctuations in the prevailing levels 
of market interest rates on its financial 
position and cash flows. 

Sensitivity analysis
A 20% weakening/strengthening of the 
RUB against the USD at 31 December 2018 
would have decreased/increased equity 
and profit or loss by RUB 283,136 thousand 
(2017: decrease/increase would comprise 
RUB 262,453 thousand). This analysis 
was performed only for USD denominated 
monetary balances of the Group’s entities 
whose functional currency is the RUB and 
is based on foreign currency exchange 
rate variances that the Group considered 
to be reasonably possible at the end of the 
reporting period. The analysis assumes that 
all other variables, in particular interest 
rates, remain constant. The analysis was 
performed on the same basis for 2017.

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsProfile
At the reporting date the interest rate 
profile of the Group’s interest-bearing 
financial instruments at their carrying 
amounts was:

’000 RUB

Fixed rate instruments

Cash and cash equivalents

Loans and borrowings

Variable rate instruments

Loans and borrowings

Cash flow sensitivity analysis 
for variable rate instruments
A change of 500 basis points in interest 
rates at the reporting date would have 
increased (decreased) equity and profit 
or loss by the amounts shown below. 
This analysis assumes that all other 
variables, in particular foreign currency 
rates, remain constant. The analysis was 
performed on the same basis for 2017.

120

121

31 December 2018

31 December 2017

6,743,268

5,349,187

(29,519,373)

(28,637,411)

(5,003,730)

(7,703,719)

(e) Offsetting of financial assets 
and financial liabilities
The Group may enter into sales and 
purchase agreements with the same 
counterparty in the normal course of 
business. The related amount receivable 
and payable do not always meet the criteria 
for offsetting in the consolidated statement 
of financial position. This is because, while 
generally there is an intention to settle on net 
basis, the Group may not have any currently 
legally enforceable right to offset recognised 

amounts, because the right to offset may be 
enforceable only on the occurrence of future 
events. In particular, in accordance with 
the Russian civil law an obligation can be 
settled by offsetting against a similar claim 
if it is due, has no maturity or is payable 
on demand, unless otherwise stated in the 
agreement.

The following table sets out the carrying 
amounts of recognised financial instruments 
that are subject to the above agreements.

’000 RUB

Trade and other receivables

Trade and other payables

31 December 2018

Gross amounts before offsetting

Amounts offset

Net amounts presented in the consolidated statement 
of financial position

Amounts related to recognised financial instruments 
that do not meet some or all of the offsetting criteria 

Net amount

5,755,557

(3,050,954)

27,561,025

(3,050,954)

2,704,603

24,510,071

(1,597,344)

1,107,259

(1,597,344)

22,912,727

31 December 2017

’000 RUB

Trade and other receivables

Trade and other payables

Gross amounts before offsetting

Amounts offset

Net amounts presented in the consolidated 
statement of financial position

Amounts related to recognised financial instruments 
that do not meet some or all of the offsetting criteria 

11,701,014

(2,027,933)

28,122,468

(2,027,933)

9,673,081

26,094,535

(1,604,183)

8,068,898

(1,604,183)

24,490,352

’000 RUB

Profit or loss

Equity

500 bp increase

500 bp decrease

500 bp increase

500 bp decrease

31 December 2018

Variable rate instruments

(250,186)

250,186

Cash flow sensitivity (net)

(250,186)

250,186

31 December 2017

Variable rate instruments

(385,000)

385,000

-

-

-

-

-

-

Interest rate swap

75,000

(75,000)

90,205

(102,946)

Cash flow sensitivity (net)

(310,000)

310,000

90,205

(102,946)

Net amount

The net amounts presented in the 
consolidated statement of financial position 
disclosed above form part of trade and other 
receivables and trade and other payables, 
respectively. Other amounts included in 
these line items do not meet the criteria 
for offsetting and are not subject to the 
agreements described above.

Amounts offset comprise mainly trade 
payables for goods and bonuses receivable 
from suppliers.

(f) Capital management
The Group’s policy is to maintain a strong 
capital base so as to maintain investor, 
creditor and market confidence and to 
sustain future development of the business. 
Neither the Company nor its subsidiaries 
are subject to externally imposed capital 
requirements, except for statutory 
requirement in relation to minimum level 
of share capital; the Group follows this 
requirement.

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123

31. Operating leases

Leases as lessee
The Group has both owned and leased land 
plots. The owned land plots are included in 
property, plant and equipment. Leased land 
plots are treated as operating leases. In case 
the Group incurs costs directly attributable 
to acquisition of operating lease rights, these 
costs are capitalised as initial cost of land 
lease and are amortised over the period of 
the lease (typically 49 years). The further 
information on leases is detailed below.

When the Group leases land plots under 
operating leases, the lessors for these 
leases are state authorities and third parties. 

The leases are typically run for 2-3 years, 
after which long term operating lease 
contract is concluded for 49 years.

The Group also rents premises under 
operating leases. These leases typically run 
for up to 10 years, although some leases 
may be for longer periods. Property leases 
can be renewed based on mutual agreement 
of the lessor and the Group. The Group has 
subleases. Fees payable by the Group for 
operating leases of stores comprise fixed 
payments and contingent rent which is 
determined as an excess of 2%-6% of the 
revenue of related stores over the fixed rent 
rate.

RUB 000’

Less than one year

Between one and five years

More than five years

During the year ended 31 December 2018 
RUB 5,532,115 thousand was recognised 
as an expense (including amortisation of 
lease rights amounting to RUB 106,403 
thousand) in profit or loss in respect of 
operating leases (2017: RUB 5,901,884 
thousand, including amortisation of 
lease rights amounting to RUB 144,140 
thousand). Contingent rent recognised as 
an expense for the year ended 31 December 
2018 amounted to RUB 178,385 thousand 
(2017: RUB 241,081 thousand).

The future minimum lease payments under 
non-cancellable operating leases were as 
follows:

31 December 2018

31 December 2017

3,078,471

2,831,840

10,962,334

11,119,850

22,927,867

25,419,104

Total operating lease commitments

36,968,672

39,370,794

Leases as lessor
The Group leases out its investment 
property and some space in the buildings 
of hypermarkets. During the year ended 
31 December 2018 RUB 1,923,035 thousand 
was recognised as rental income in the 
consolidated statement of profit or loss and 
other comprehensive income (2017: RUB 
1,738,525 thousand). All leases where the 
Group is the lessor are cancellable. 

The Group has contingent rent 
arrangements. The contingent rent 
recognised as income amounted to 
RUB 105,196 thousand for the year 
ended 31 December 2018 (2017: 
RUB 100,828 thousand). Contingent rent is 
determined as an excess of 4%-20% of the 
tenant’s revenue over the fixed rent rate.

32. Capital commitments

The Group has capital commitments to 
acquire property, plant and equipment, 
mostly relating to construction 
of stores, and intangible assets 
amounting to RUB 659,616 thousand as 
at 31 December 2018 (31 December 2017: 
RUB 867,441 thousand). The Group has 
already allocated the necessary resources in 
respect of these commitments. The Group 
believes that future net income and funding 
will be sufficient to cover these and any 
similar commitments.

33. Contingencies

(a) Legal proceedings
From time to time and in the normal course 
of business, claims against the Group are 
received. On the basis of its own estimates 
and both internal and external professional 
advice, the management is of the opinion 
that no material losses will be incurred in 
respect of claims outstanding.

(b) Tax contingencies
Russian tax legislation which was enacted 
or substantively enacted at the end of 
the reporting period, is subject to varying 
interpretations when being applied to the 
transactions and activities of the Group. 
Consequently, tax positions taken by 
management and the formal documentation 
supporting the tax positions may be 
challenged tax authorities. Russian tax 
administration is gradually strengthening, 
including the fact that there is a higher risk 
of review of tax transactions without a clear 
business purpose or with tax incompliant 
counterparties. Fiscal periods remain open 
to review by the authorities in respect of 
taxes for three calendar years preceding the 
year when decisions about the review was 
made. Under certain circumstances reviews 
may cover longer periods.

The Russian transfer pricing legislation 
is generally aligned with the international 
transfer pricing principles developed by 
the Organisation for Economic Cooperation 
and Development (OECD), although it has 
specific features. This legislation provides for 
the possibility of additional tax assessment 
for controlled transactions (transactions 
between related parties and certain 
transactions between unrelated parties) 
if such transactions are not on an arm’s 
length basis. Management has implemented 
internal controls to comply with this transfer 
pricing legislation.

Tax liabilities arising from controlled 
transactions are determined based on their 
actual transaction prices. It is possible, with 
the evolution of the interpretation of the 
transfer pricing rules, that such transfer 
prices could be challenged. 

The Group includes companies incorporated 
outside of Russia. The tax liabilities of the 
Group are determined on the assumption 
that these companies are not subject to 
Russian profits tax, because they do not have 
a permanent establishment in Russia. This 
interpretation of relevant legislation may be 
challenged.

As Russian tax legislation does not 
provide definitive guidance in certain 
areas, the Group applies its judgement in 
interpretations of such uncertain areas. 
While management currently estimates that 
the tax positions and interpretations that it 
has taken can probably be sustained, there is 
a possible risk that an outflow of resources 
will be required should such tax positions 
and interpretations be challenged by the tax 
authorities. 

Impact of any of the challenges mentioned 
above cannot be reliably estimated currently; 
however, it may be significant to the financial 
position and/or the overall operations of the 
Group.

In addition to the above matters, 
management estimates that as at 
31 December 2018, the Group has other 
possible obligations of approximately 
RUB 1,900,000 thousand (31 December 2017: 
RUB 1,300,000 thousand) from exposure 
to other than remote tax risks arising from 
certain transactions. These exposures are 
estimates that result from uncertainties 
in interpretation of applicable legislation 
and related documentation requirements. 
Management will vigorously defend the 

Group’s positions and interpretations 
that were applied in determining taxes 
recognised in these consolidated financial 
statements if these are challenged by the 
authorities.

34. Related party transactions

Parties are generally considered to be 
related if the parties are under common 
control or if one party has the ability to 
control the other party or can exercise 
significant influence or joint control over 
the other party in making financial and 
operational decisions. In considering 
each possible related party relationship, 
attention is directed to the substance of 
the relationship, not merely the legal form. 
Related parties may enter into transactions 
which unrelated parties might not, and 
transactions between related parties 
may not be effected on the same terms, 
conditions and amounts as transactions 
between unrelated parties. 

Related parties of the Group fall into the 
following categories:

1. The Company’s major indirect 
shareholders (see Note 1);

2. Other related parties under control of the 
major indirect shareholders;

3. Members of the Board of Directors of 
the Company and other key management 
personnel.

(a) Transactions with key management 
personnel 
Key management received the following 
remuneration during the year, which is 
included in personnel costs (see Note 12):

’000 RUB

Short-term employee benefits:

Salaries and short-term bonuses

Social security contributions

Other short-term payments

Long-term employee benefits:

Long-term service bonus

Total 

2018

2017

396,575

339,537

13,767

3,600

14,490

6,900

38,000

163,120

451,942

524,047

In addition, members of the Company’s Board of Directors received remuneration in the amount of RUB 59,341 thousand for 
the year ended 31 December 2018 (2017: RUB 48,531 thousand) which is included in legal and professional expenses.  There 
are no commitments and contingent obligations towards key management personnel.

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125

(b) Transactions with other related parties

(i) Revenue

’000 RUB

Sale of services

Total revenue

Income

Receivables

2018

2017

31 December 2018

31 December

2,910

2,402

2,910

2,402

579

579

289

289

All outstanding balances with other related parties are to be settled in cash within six months 
of the reporting date. None of the balances are secured or impaired.

(ii) Expanses

’000 RUB

Lease of premises, 
including:

Rental fee

Expense

Prepayments

2018

2017

31 December 2018

31 December 2017

(833,368)

(831,117)

1,094,483

1,082,999

(713,458)

(702,645)

-

-

-

7,484

-

-

-

-

3,608

-

Reimbursement of utilities

(62,464)

(57,771)

Reimbursement of other 
expenses

(57,446)

(70,701)

Other services received

(40,273)

(1,618)

Finance costs

Total expenses

(77,287)

(71,483)

(950,928)

(904,218)

1,101,967

1,086,607

The outstanding balances above, except for 
prepayments for operating leases, are to 
be settled in cash within six months of the 
reporting date. None of the balances are 
secured or impaired.

reimbursement of all operating expenses 
related to these hypermarkets and nearby 
leased areas and a certain percentage of the 
Group’s retail revenue from the operation of 
these hypermarkets.

The outstanding balance of 
RUB 1,094,483 thousand as at 
31 December 2018 (31 December 2017: 
RUB 1,082,999 thousand) comprises 
prepayments for rent of hypermarkets for 
the period until 2034 amounting  
to RUB 1,086,486 thousand (31 December 
2017: RUB 1,107,623 thousand) and 
current assets for rent of hypermarkets 
in the amount of RUB 7,997 thousand 
(31 December 2017: RUB 26,624 thousand). 
Long-term part of the prepayments 
amounting to RUB 733,254 thousand as 
at 31 December 2018 (31 December 2017: 
RUB 906,496 thousand) is disclosed in 
Note 21. Terms of the leases are such that 
the Group pays rentals which include the 

(iii) Loans received
’000 RUB

31 December 
2018

31 December 
2017

Loans received

1,065,087

883,096

The loans from other related parties are 
denominated in USD, bear interest at 8% per 
annum and are payable on demand but not 
later than 2021. There were no movements 
in the loans received from related parties, 
except for the foreign exchange gain in the 
amount of RUB 181,991 thousand in 2018 
(2017: foreign exchange loss amounted to 
RUB 46,864 thousand).

35. Fair value disclosures

Fair value measurements are analysed 
and categorised by level in the fair value 
hierarchy as follows:

(i) Level 1 are measurements at quoted 
prices (unadjusted) in active markets for 
identical assets or liabilities;

(ii) Level 2 measurements are valuations 
techniques with all material inputs 
observable for the asset or liability, either 
directly (that is, as prices) or indirectly (that 
is, derived from prices); and

(iii) Level 3 measurements are valuations not 
based on observable market data (that is, 
unobservable inputs).

Management applies judgement in 
categorising financial instruments using 
the fair value hierarchy. If a fair value 
measurement uses observable inputs 
that require significant adjustment, that 
measurement is a Level 3 measurement. 
The significance of a valuation input 
is assessed against the fair value 
measurement in its entirety.

(a) Recurring fair value measurements
Recurring fair value measurements are 
those that the accounting standards require 
or permit in the statement of financial 
position at the end of each reporting period.

Financial instruments carried at fair 
value. Interest swaps are carried in the 
consolidated statement of financial position 
at their fair value. Fair value of the swaps 
was determined based on observable market 
data (Level 2 fair value), including forward 
interest rates. The Group has no financial 
assets and liabilities measured at fair value 
based on unobservable inputs (Level 3 fair 
value).

(b) Non-recurring fair value 
measurements
Fair value of the investment property 
is updated by the Group annually on 
31 December applying the income approach 
and market approach. Refer to Note 16. 

(c) Assets and liabilities not measured 
at fair value but for which fair value is 
disclosed
Fair value was determined by the Group for 
initial recognition of financial assets and 
liabilities which are subsequently measured 
at amortised cost.

Fair value of the Group’s financial assets 
and liabilities measured at amortised cost 
approximates their carrying amounts. 
Fair value of the Group’s bonds listed on 
Moscow Exchange was determined for 

disclosure purposes based on active market 
quotations (Level 1 fair value). Fair value 
of the Group’s other financial assets and 
liabilities at amortised cost belongs to level 2 
measurements in the fair value hierarchy.

36. Significant accounting 
policies

Apart from the accounting policy changes 
resulting from the adoption of IFRS 9 and 
IFRS 15 effective from 1 January 2018, the 
principal accounting policies set out below 
have been consistently applied to all the 
periods presented in these consolidated 
financial statements, and have been applied 
consistently by Group entities.

(a) Basis of consolidation

(i) Subsidiaries
Subsidiaries are those investees, that the 
Group controls because the Group (i) has 
power to direct the relevant activities of 
the investees that significantly affect their 
returns, (ii) has exposure, or rights, to 
variable returns from its involvement with 
the investees, and (iii) has the ability to 
use its power over the investees to affect 
the amount of the investor’s returns. The 
financial statements of subsidiaries are 
included in the consolidated financial 
statements from the date that control 
commences until the date that control 
ceases. The accounting policies of 
subsidiaries have been changed when 
necessary to align them with the policies 
adopted by the Group. 

(ii) Transactions eliminated on 
consolidation
Intra-group balances and transactions, 
and any unrealised gains arising from 
intra-group transactions, are eliminated 
in preparing the consolidated financial 
statements. Unrealised losses are also 
eliminated unless the cost cannot be 
recovered.

Loans between Group entities and related 
foreign exchange gains or losses are 
eliminated upon consolidation. However, 
where the loan is between Group entities 
that have different functional currencies, 
the foreign exchange gain or loss cannot 
be eliminated in full and is recognised in 
the consolidated profit or loss, unless the 
loan is not expected to be settled in the 
foreseeable future and thus forms part of the 
net investment in foreign operation. In such 
a case, the foreign exchange gain or loss is 
recognised in other comprehensive income.

(b) Foreign currency

(i) Foreign currency transactions and 
balances
Monetary assets and liabilities are translated 
into each entity’s functional currency at 
the official exchange rate of the Central 
Bank of the Russian Federation (‘CBRF’) at 
the respective end of the reporting period. 
Foreign exchange gains and losses resulting 
from the settlement of the transactions and 
from the translation of monetary assets 
and liabilities into each entity’s functional 
currency at year-end official exchange rates 
of the CBRF are recognised in profit or loss 
as a separate line item. 

Translation at year-end rates does not apply 
to non-monetary items that are measured 
at historical cost. Non-monetary items 
measured at fair value in a foreign currency, 
including equity investments, are translated 
using the exchange rates at the date when 
the fair value was determined. Effects of 
exchange rate changes on non-monetary 
items measured at fair value in a foreign 
currency are recorded as part of the fair 
value gain or loss.

(ii) Foreign operations
The assets and liabilities of foreign 
operations are translated to RUB at the 
exchange rates at the reporting date. The 
income and expenses of foreign operations 
are translated to RUB at exchange rates at 
the dates of the transactions.

Foreign currency differences are recognised 
directly in other comprehensive income. 
Since 1 January 2005 the Group’s date of 
transition to IFRSs, such differences have 
been recognised in the foreign currency 
translation reserve. When a foreign operation 
is disposed of such that control is lost, 
the cumulative amount in the translation 
reserve related to that foreign operation is 
reclassified to profit or loss as part of the 
gain or loss on disposal. When the Group 
disposes of only part of its interest in a 
subsidiary that includes a foreign operation 
while retaining control, the relevant 
proportion of the cumulative amount is 
reattributed to non-controlling interests.

(c) Financial instruments – accounting 
policies since 1 January 2018

(i) Non-derivative financial assets and 
financial liabilities – initial recognition
Non-derivative financial instruments 
represented by cash and cash equivalents 
and trade and other receivables are 
initially recorded at fair value adjusted 
for transaction costs. Fair value at initial 
recognition is best evidenced by the 
transaction price. A gain or loss on initial 
recognition is only recorded if there is a 

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difference between fair value and transaction 
price which can be evidenced by other 
observable current market transactions 
in the same instrument or by a valuation 
technique whose inputs include only data 
from observable markets. After the initial 
recognition, an ECL allowance is recognised 
for financial assets measured at AC, 
resulting in an immediate accounting loss.

(ii) Non-derivative financial assets 
– classification and subsequent 
measurement
All of the Group’s non-derivative financial 
assets belong to the AC measurement 
category. The classification and subsequent 
measurement of debt financial assets 
depends on: (i) the Group’s business model 
for managing the related assets portfolio and 
(ii) the cash flow characteristics of the asset.

The business model reflects how the Group 
manages the assets in order to generate 
cash flows – whether the Group’s objective 
is: (i) solely to collect the contractual cash 
flows from the assets (‘hold to collect 
contractual cash flows’), or (ii) to collect 
both the contractual cash flows and the 
cash flows arising from the sale of assets 
(‘hold to collect contractual cash flows and 
sell’) or, if neither of (i) and (ii) is applicable, 
the financial assets are classified as part 
of ‘other’ business model and measured at 
FVTPL. 

Business model is determined for a group 
of assets (on a portfolio level) based on all 
relevant evidence about the activities that the 
Group undertakes to achieve the objective 
set out for the portfolio available at the date 
of the assessment. Factors considered 
by the Group in determining the business 
model include the purpose and composition 
of a portfolio, past experience on how the 
cash flows for the respective assets were 
collected, how risks are assessed and 
managed, how the assets’ performance 
is assessed and how managers are 
compensated.

Where the business model is to hold assets 
to collect contractual cash flows or to hold 
contractual cash flows and sell, the Group 
assesses whether the cash flows represent 
solely payments of principal and interest 
(‘SPPI’).

Where the contractual terms introduce 
exposure to risk or volatility that is 
inconsistent with a basic lending 
arrangement, the financial asset is 
classified and measured at FVTPL. The 
SPPI assessment is performed on initial 
recognition of an asset and it is not 
subsequently reassessed.

Financial instruments are reclassified only 

when the business model for managing 
the portfolio as a whole changes. The 
reclassification has a prospective effect 
and takes place from the beginning of the 
first reporting period that follows after the 
change in the business model.

(iii) Financial assets impairment – credit 
loss allowance for ECL
The Group assesses, on a forward-looking 
basis, the ECL for debt instruments 
measured at AC. The Group measures ECL 
and recognises net impairment losses on 
financial assets at each reporting date. 
The measurement of ECL reflects: (i) an 
unbiased and probability weighted amount 
that is determined by evaluating a range of 
possible outcomes, (ii) time value of money 
and (iii) all reasonable and supportable 
information that is available without undue 
cost and effort at the end of each reporting 
period about past events, current conditions 
and forecasts of future conditions.

Debt instruments measured at AC are 
presented in the consolidated statement of 
financial position net of the allowance for 
ECL.

The Group applies the IFRS 9 simplified 
approach to measuring expected credit 
losses which uses a lifetime expected loss 
allowance for all trade and other receivables.

(iv) Financial assets – write-off
Non-derivative financial assets are written-
off, in whole or in part, when the Group 
exhausted all practical recovery efforts and 
has concluded that there is no reasonable 
expectation of recovery. The write-off 
represents a derecognition event. The Group 
may write-off financial assets that are still 
subject to enforcement activity when the 
Group seeks to recover amounts that are 
contractually due, however, there is no 
reasonable expectation of recovery.

(v) Financial assets – derecognition
The Group derecognises financial assets 
when (a) the assets are redeemed or 
the rights to cash flows from the assets 
otherwise expire or (b) the Group has 
transferred the rights to the cash flows 
from the financial assets or entered into a 
qualifying pass-through arrangement whilst 
(i) also transferring substantially all the 
risks and rewards of ownership of the assets 
or (ii) neither transferring nor retaining 
substantially all the risks and rewards of 
ownership but not retaining control. 

Control is retained if the counterparty does 
not have the practical ability to sell the 
asset in its entirety to an unrelated third 
party without needing to impose additional 
restrictions on the sale.

(vi) Financial liabilities – measurement 
categories
Financial liabilities are classified as 
subsequently measured at AC, except 
for (i) financial liabilities at FVTPL: this 
classification is applied to derivatives and 
other financial liabilities designated as 
such at initial recognition and (ii) financial 
guarantee contracts and loan commitments, 
if any.

(vii) Financial liabilities – derecognition
Financial liabilities are derecognised 
when they are extinguished (i.e. when 
the obligation specified in the contract is 
discharged, cancelled or expires).

An exchange between the Group and its 
original lenders of debt instruments with 
substantially different terms, as well as 
substantial modifications of the terms and 
conditions of existing financial liabilities, are 
accounted for as an extinguishment of the 
original financial liability and the recognition 
of a new financial liability. The terms are 
substantially different if the discounted 
present value of the cash flows under the 
new terms, including any fees paid net of 
any fees received and discounted using the 
original effective interest rate, is at least 
10% different from the discounted present 
value of the remaining cash flows of the 
original financial liability. In addition, other 
qualitative factors, such as the currency 
that the instrument is denominated 
in, changes in the type of interest rate, 
new conversion features attached to the 
instrument and change in loan covenants 
are also considered. If an exchange of debt 
instruments or modification of terms is 
accounted for as an extinguishment, any 
costs or fees incurred are recognised as part 
of the gain or loss on the extinguishment. 
If the exchange or modification is not 
accounted for as an extinguishment, any 
costs or fees incurred adjust the carrying 
amount of the liability and are amortised 
over the remaining term of the modified 
liability.

Modifications of liabilities that do not result 
in extinguishment are accounted for as a 
change in estimate using a cumulative catch 
up method, with any gain or loss recognised 
in profit or loss, unless the economic 
substance of the difference in carrying 
values is attributed to a capital transaction 
with owners.

(viii) Non-derivative financial assets – 
measurement
The Group’s non-derivative financial 
assets are represented by trade and other 
receivables and cash and cash equivalents 
and are classified as measured subsequently 
at amortised cost. The classification and 
subsequent measurement of debt financial 

assets depends on: (i) the Group’s business 
model for managing the related assets 
portfolio and (ii) the cash flow characteristics 
of the asset.

Loans and receivables are financial assets 
with fixed or determinable payments that are 
not quoted in an active market. Such assets 
are recognised initially at fair value plus 
any directly attributable transaction costs. 
Subsequent to initial recognition loans and 
receivables are measured at amortised cost 
using the effective interest method, less any 
impairment losses.

Loans and receivables comprise trade 
and other receivables and cash and cash 
equivalents.

Cash and cash equivalents comprise cash 
balances and call deposits with original 
maturities of three months or less. Bank 
overdrafts that are repayable on demand and 
form an integral part of the Group’s cash 
management are included as a component 
of cash and cash equivalents for the purpose 
of the consolidated statement of cash flows.

(ix) Offsetting financial instruments
Financial assets and liabilities are offset and 
the net amount reported in the consolidated 
statement of financial position only when 
there is a legally enforceable right to offset 
the recognised amounts, and there is an 
intention to either settle on a net basis, or 
to realise the asset and settle the liability 
simultaneously. Such a right of set off (a) 
must not be contingent on a future event 
and (b) must be legally enforceable in all 
of the following circumstances: (i) in the 
normal course of business, (ii) in the event of 
default and (iii) in the event of insolvency or 
bankruptcy.

(x) Cash and cash equivalents
Cash and cash equivalents include cash in 
hand, deposits held at call with banks, and 
other short-term highly liquid investments 
with original maturities of three months or 
less. Cash and cash equivalents are carried 
at AC because: (i) they are held for collection 
of contractual cash flows and those cash 
flows represent SPPI, and (ii) they are not 
designated at FVTPL. 

(xi) Trade and other receivables
Trade and other receivables are recognised 
initially at fair value and are subsequently 
carried at AC using the effective interest 
method. 

(xii) Trade and other payables 
Trade payables are accrued when the 
counterparty performs its obligations under 
the contract and are recognised initially at 
fair value and subsequently carried at AC 
using the effective interest method. 

(xiii) Borrowings 
Borrowings are recognised initially at fair 
value, net of transaction costs incurred and 
are subsequently carried at AC using the 
effective interest method. 

(xiv) Capitalisation of borrowing costs
General and specific borrowing costs directly 
attributable to the acquisition, construction 
or production of assets that are not carried 
at fair value and that necessarily take a 
substantial time to get ready for intended 
use or sale (qualifying assets) are capitalised 
as part of the costs of those assets. 

The commencement date for capitalisation 
is when (a) the Group incurs expenditures for 
the qualifying asset; (b) it incurs borrowing 
costs; and (c) it undertakes activities that 
are necessary to prepare the asset for its 
intended use or sale.

Capitalisation of borrowing costs continues 
up to the date when the assets are 
substantially ready for their use or sale. 

The Group capitalises borrowing costs that 
could have been avoided if it had not made 
capital expenditure on qualifying assets. 
Borrowing costs capitalised are calculated 
at the Group’s average funding cost (the 
weighted average interest cost is applied to 
the expenditures on the qualifying assets), 
except to the extent that funds are borrowed 
specifically for the purpose of obtaining a 
qualifying asset. Where this occurs, actual 
borrowing costs incurred on the specific 
borrowings less any investment income 
on the temporary investment of these 
borrowings are capitalised.

(d) Financial instruments – accounting 
policies before 1 January 2018

(i) Financial instruments
Non-derivative financial instruments 
comprise trade and other receivables, cash 
and cash equivalents, loans and borrowings, 
and trade and other payables.

(ii) Non-derivative financial assets and 
financial liabilities – recognition and 
derecognition
The Group initially recognises loans and 
receivables and debt securities issued on 
the date that they are originated. All other 
financial assets and financial liabilities 
are recognised initially on the trade date 
at which the Group becomes a party to the 
contractual provisions of the instrument.

The Group derecognises a financial asset 
when the contractual rights to the cash 
flows from the asset expire, or it transfers 
the rights to receive the contractual cash 

flows on the financial asset in a transaction 
in which substantially all the risks and 
rewards of ownership of the financial asset 
are transferred. Any interest in transferred 
financial assets that is created or retained by 
the Group is recognised as a separate asset 
or liability.

The Group derecognises a financial liability 
when its contractual obligations are 
discharged or cancelled or expire.

Financial assets and liabilities are offset and 
the net amount presented in the statement 
of financial position when, and only when, 
the Group has a legal right to offset the 
amounts and intends either to settle on a net 
basis or to realise the asset and settle the 
liability simultaneously.

(iii) Non-derivative financial assets – 
measurement
The Group has the following non-derivative 
financial assets: loans and receivables.

Loans and receivables are financial assets 
with fixed or determinable payments that are 
not quoted in an active market. Such assets 
are recognised initially at fair value plus 
any directly attributable transaction costs. 
Subsequent to initial recognition loans and 
receivables are measured at amortised cost 
using the effective interest method, less any 
impairment losses.

Loans and receivables comprise trade 
and other receivables and cash and cash 
equivalents.

Cash and cash equivalents comprise cash 
balances and call deposits with original 
maturities of three months or less. Bank 
overdrafts that are repayable on demand and 
form an integral part of the Group’s cash 
management are included as a component 
of cash and cash equivalents for the purpose 
of the statement of cash flows.

(iv) Non-derivative financial liabilities – 
measurement
The Group has the following non-derivative 
financial liabilities: loans and borrowings, 
bank overdrafts, and trade and other 
payables.

Such financial liabilities are recognised 
initially at fair value less any directly 
attributable transaction costs. Subsequent to 
initial recognition, these financial liabilities 
are measured at amortised cost using the 
effective interest method.

(v) Derivative financial instruments
Derivatives are recognised initially at fair 
value; attributable transaction costs are 
recognised in profit or loss when incurred. 
Subsequent to initial recognition, derivatives 

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are measured at fair value, and changes 
therein are accounted for as described 
below.

When a derivative is designated as the 
hedging instrument in a hedge of the 
variability in cash flows attributable to a 
particular risk associated with a recognised 
asset or liability or a highly probable forecast 
transaction that could affect profit or loss, 
the effective portion of changes in the fair 
value of the derivative is recognised in other 
comprehensive income and presented in 
the hedging reserve in equity. The amount 
recognised in other comprehensive income 
is removed and included in profit or loss in 
the same period as the hedged cash flows 
affect profit or loss under the same line item 
in the consolidated statement of profit and 
loss and other comprehensive income as 
the hedged item. Any ineffective portion of 
changes in the fair value of the derivative is 
recognised immediately in profit or loss.

If the hedging instrument no longer 
meets the criteria for hedge accounting, 
expires or is sold, terminated, exercised, 
or the designation is revoked, then hedge 
accounting is discontinued prospectively. 
The cumulative gain or loss previously 
recognised in other comprehensive 
income and presented in the hedging 
reserve in equity remains there until the 
forecast transaction affects profit or loss. 
If the forecast transaction is no longer 
expected to occur, then the balance in 
other comprehensive income is recognised 
immediately in profit or loss.

(e) Financial assets impairment – 
impairment loss allowance
A financial asset not carried at fair value 
through profit or loss is assessed at each 
reporting date to determine whether there 
is any objective evidence that it is impaired. 
A financial asset is impaired if objective 
evidence indicates that a loss event has 
occurred after the initial recognition of the 
asset, and that the loss event had a negative 
effect on the estimated future cash flows of 
that asset that can be estimated reliably.

Objective evidence that financial assets are 
impaired can include default or delinquency 
by a debtor, restructuring of an amount 
due to the Group on terms that the Group 
would not consider otherwise, indications 
that a debtor or issuer will enter bankruptcy, 
observable data indicating that there is 
measurable decrease in expected cash flows 
from a group of financial assets.

The Group considers evidence of impairment 
for receivables at both a specific asset and 
collective level. All individually significant 
receivables are assessed for specific 
impairment. All individually significant 

receivables found not to be specifically 
impaired are then collectively assessed 
for any impairment that has been incurred 
but not yet identified. Receivables that are 
not individually significant are collectively 
assessed for impairment by grouping 
together receivables with similar risk 
characteristics.

In assessing collective impairment the Group 
uses historical trends of the probability of 
default, timing of recoveries and the amount 
of loss incurred, adjusted for management’s 
judgement as to whether current economic 
and credit conditions are such that the actual 
losses are likely to be greater or less than 
suggested by historical trends.

An impairment loss in respect of a financial 
asset measured at amortised cost is 
calculated as the difference between its 
carrying amount, and the present value of 
the estimated future cash flows discounted 
at the asset’s original effective interest 
rate. Losses are recognised in profit or 
loss and reflected in an allowance account 
against receivables. Interest on the impaired 
asset continues to be recognised through 
the unwinding of the discount. When a 
subsequent event causes the amount of 
impairment loss to decrease, the decrease 
in impairment loss is reversed through profit 
or loss.

(f) Transactions with owners

(i) Ordinary shares/share capital
Ordinary shares are classified as equity. 
Incremental costs directly attributable to 
issue of ordinary shares are recognised as a 
deduction from equity, net of any tax effects. 
Any excess of the fair value of consideration 
received over the par value of shares issued 
is recorded as additional paid-in capital in 
equity.

(ii) Distributions to owners/contributions 
from owners
Dividends are recorded as a liability and 
deducted from equity in the period in 
which they are declared and approved. 
Any dividends declared after the reporting 
period and before the consolidated financial 
statements are authorised for issue are 
disclosed in the subsequent events note.

(g) Property, plant and equipment and 
construction in progress

(i) Recognition and measurement
Items of property, plant and equipment, 
except for land, are measured at cost less 
accumulated depreciation and impairment 
losses. The cost of property, plant and 
equipment at 1 January 2005, the date of 
transition to IFRSs, was determined by 
reference to its fair value at that date.

Cost includes expenditure that is directly 
attributable to the acquisition of the asset. 
The cost of self-constructed assets includes 
the cost of materials and direct labour, any 
other costs directly attributable to bringing 
the asset to a working condition for their 
intended use, the costs of dismantling and 
removing the items and restoring the site 
on which they are located, and capitalised 
borrowing costs. Purchased software that 
is integral to the functionality of the related 
equipment is capitalised as part of that 
equipment.

Any gain or loss on disposal of an item of 
property, plant and equipment is determined 
by comparing the proceeds from disposal 
with the carrying amount of property, plant 
and equipment, and is recognised net within 
‘other operating income and expense’ in 
profit or loss. 

(ii) Subsequent costs
The cost of replacing part of an item of 
property, plant and equipment is recognised 
in the carrying amount of the item if it is 
probable that the future economic benefits 
embodied within the part will flow to the 
Group and its cost can be measured reliably. 
The carrying amount of the replaced part is 
derecognised. The costs of the day-to-day 
servicing of property, plant and equipment 
are recognised in profit or loss as incurred.

(iii) Depreciation
Land and construction in progress are not 
depreciated. Other items of property, plant 
and equipment are depreciated from the 
date that they are installed and are ready for 
use, or in respect of internally constructed 
assets, from the date that the asset is 
completed and ready for use. Depreciation 
is based on the cost of an asset less its 
residual value. Significant components 
of individual assets are assessed and if a 
component has a useful life that is different 
from the remainder of that asset, that 
component is depreciated separately.

Depreciation is recognised in profit or loss 
on a straight-line basis over the estimated 
useful lives of each part of an item of 
property, plant and equipment, since this 
most closely reflects the expected pattern of 
consumption of the future economic benefits 
embodied in the asset. Leased assets are 
depreciated over the shorter of the lease 
term and their useful lives unless it is 
reasonably certain that the Group will obtain 
ownership by the end of the lease term.

The estimated useful lives of significant 
items of property, plant and equipment for 
the current and comparative periods are as 
follows:

Buildings

Machinery and 
equipment, auxiliary 
facilities

30 years

2-20 years

Leasehold 
improvements

over the term of 
underlying lease

Other fixed assets

2-10 years

(i) Intangible assets

(i) Other intangible assets
Other intangible assets that are acquired 
by the Group have finite useful lives and 
are measured at cost less accumulated 
amortisation and accumulated impairment 
losses. Other intangible assets primarily 
include capitalised computer software, 
patents and licenses. Acquired computer 
software, licenses and patents are 
capitalised on the basis of the costs incurred 
to acquire and bring them to use.

Depreciation methods, useful lives and 
residual values are reviewed at each financial 
year end and adjusted if appropriate.

(h) Investment property
Investment property is property held by the 
Group to earn rental income or for capital 
appreciation and which is not occupied 
by the Group. Properties that are mainly 
occupied by the Group and insignificant 
portion of which is leased out to third parties 
mainly for offering additional customer 
service are presented within property, plant 
and equipment.

Investment property, including assets 
under construction for future use as 
investment property, is initially recognised 
at cost, including transaction costs, and 
subsequently remeasured at fair value with 
any change therein recognised in profit 
or loss within other operating income 
and expenses. If fair value of investment 
property under construction is not reliably 
determinable, the Group measures that 
investment property under construction 
at cost until either its fair value becomes 
reliably determinable or construction is 
completed (whichever is earlier).

Fair value of the Group’s investment property 
is the price that would be received from 
sale of the asset in an orderly transaction, 
without deduction of any transaction costs. 
The best evidence of fair value is given 
by current prices in an active market for 
similar property in the same location and 
condition. Market value of the Group’s 
investment property is determined based 
on reports of independent appraisers, who 
hold recognised and relevant professional 
qualifications and who have recent 
experience in the valuation of property in the 
same location and category.

When the use of a property changes such 
that it is reclassified as property, plant 
and equipment, its fair value at the date of 
reclassification becomes its deemed cost for 
subsequent accounting.

Earned rental income is recorded in profit or 
loss for the year within revenue.

(ii) Subsequent expenditure
Subsequent expenditure is capitalised only 
when it increases the future economic 
benefits embodied in the specific asset to 
which it relates. All other expenditure is 
recognised in the profit or loss as incurred.

(iii) Amortisation
Amortisation is based on the cost of the 
asset less its estimated residual value.

Amortisation is recognised in profit or loss 
on a straight-line basis over the estimated 
useful lives of intangible assets from the 
date that they are available for use since this 
most closely reflects the expected pattern 
of consumption of future economic benefits 
embodied in the asset. The estimated useful 
lives for the current and comparative periods 
are as follows:

Software

1–7 years

Other intangible assets

1-5 years

Amortisation methods, useful lives and 
residual values are reviewed at each financial 
year end and adjusted if appropriate.

(j) Leased assets

(i) Operating leases
Where the Group is a lessee in a lease which 
does not transfer substantially all the risks 
and rewards incidental to ownership from 
the lessor to the Group, the total lease 
payments, including those on expected 
termination, are charged to profit or loss on 
a straight-line basis over the lease term. 

(ii) Lease rights
Where the Group incurs initial direct costs 
to negotiate and enter into new leases, 
such as key money payments to incumbent 
tenants, or where rights for favourable 
operating leases are acquired in business 
combinations, such costs are capitalised as 
lease rights and amortised using straight-
line method over the lease term being 
up to 49 years for lease of land and up to 
8-19 years for lease of premises. If the Group 
subsequently acquires the asset previously 
leased, the carrying amount of the related 

lease rights is reclassified into property, 
plant and equipment and included in the cost 
of the asset acquired.

(iii) Finance leases
Leases in terms of which the Group assumes 
substantially all the risks and rewards of 
ownership are classified as finance leases. 
Upon initial recognition the leased asset is 
measured at an amount equal to the lower 
of its fair value and the present value of the 
minimum lease payments. Subsequent to 
initial recognition, the asset is accounted 
for in accordance with the accounting policy 
applicable to that asset. 

Each lease payment is allocated between the 
liability and finance charges so as to achieve 
a constant rate on the finance balance 
outstanding. The corresponding rental 
obligations, net of future finance charges, 
are shown as other payables (long-term 
accounts payable for amounts due after 
contractual cash flows from reporting date). 
The interest cost is charged to the profit or 
loss over the lease period using the effective 
interest method.

(k) Inventories
Inventories are measured at the lower of 
cost and net realisable value. The cost of 
inventories is based on the moving weighted 
average principle, and includes expenditure 
incurred in acquiring the inventories, 
production or conversion costs and other 
costs incurred in bringing them to their 
existing location and condition.

Net realisable value is the estimated selling 
price in the ordinary course of business, 
less the estimated costs of completion and 
selling expenses.

(l) Impairment of non-financial assets
The carrying amounts of the Group’s non-
financial assets, other than investment 
property, and deferred tax assets are 
reviewed at each reporting date to 
determine whether there is any indication 
of impairment. If any such indication exists, 
then the asset’s recoverable amount is 
estimated.

The recoverable amount of an asset or cash-
generating unit is the greater of its value in 
use and its fair value less costs of disposal. 
In assessing value in use, the estimated 
future cash flows are discounted to their 
present value using a pre-tax discount rate 
that reflects current market assessments 
of the time value of money and the risks 
specific to the asset or cash-generating 
unit. For the purpose of impairment testing, 
assets that cannot be tested individually are 
grouped together into the smallest group 
of assets that generates cash inflows from 
continuing use that are largely independent 

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131

of the cash inflows of other assets or groups 
of assets (the ‘cash-generating unit’). 

An impairment loss is recognised if the 
carrying amount of an asset or its cash-
generating unit exceeds its recoverable 
amount. Impairment losses are recognised 
in profit or loss. Impairment losses 
recognised in respect of cash-generating 
units are allocated to reduce the carrying 
amount of assets in the unit (group of units) 
on a pro rata basis.

Impairment losses recognised in prior 
periods are assessed at each reporting 
date for any indications that the loss 
has decreased or no longer exists. An 
impairment loss is reversed if there has 
been a change in the estimates used to 
determine the recoverable amount. An 
impairment loss is reversed only to the 
extent that the asset’s carrying amount does 
not exceed the carrying amount that would 
have been determined, net of depreciation or 
amortisation, if no impairment loss had been 
recognised.

(m) Employee benefits

(i) Short-term employee benefits
Wages, salaries, contributions to the state 
pension and social insurance funds, paid 
annual leave and sick leave, bonuses, and 
non-monetary benefits (such as health 
services) are measured on an undiscounted 
basis and accrued in the year in which the 
associated services are rendered by the 
employees of the Group. The Group has no 
legal or constructive obligation to make 
pension or similar benefit payments beyond 
the payments to the statutory defined 
contribution scheme.

A liability is recognised for the amount 
expected to be paid under short-term 
bonus if the Group has a present legal or 
constructive obligation to pay this amount 
as a result of past service provided by 
the employee, and the obligation can be 
estimated reliably.

(ii) Long-term employee benefits
Long-term employee benefits represent 
long-term service bonuses. Long-term 
employee benefits are expensed evenly 
during the periods in which they are earned 
by employees.

(n) Provisions
A provision is recognised if, as a result of a 
past event, the Group has a present legal or 
constructive obligation that can be estimated 
reliably, and it is probable that an outflow of 
economic benefits will be required to settle 
the obligation. Provisions are determined by 
discounting the expected future cash flows 
at a pre-tax rate that reflects current market 

assessments of the time value of money 
and the risks specific to the liability. The 
unwinding of the discount is recognised as a 
finance cost.

(o) Revenue
Revenue is income arising in the course of 
the Group’s ordinary activities. Revenue is 
recognised in the amount of transaction 
price. Transaction price is the amount of 
consideration to which the Group expects 
to be entitled in exchange for transferring 
control over promised goods or services to a 
customer, excluding the amounts collected 
on behalf of third parties. 

Revenue is recognised net of VAT, returns 
and discounts.

(i) Revenue from contracts with customers
Revenue from contracts with customers 
is represented by retail sales of goods for 
resale and self-produced catering products.

Revenue from sale of goods and self-
catering products is recognised when control 
of the goods and products has transferred 
to the customer, normally for the retail 
customers it is occurred in the store at 
the point of sale. No element of financing 
is deemed present, as payment of the 
transaction price is due immediately.

In accordance with the Russian consumer 
protection legislation, the customers have 
the right of return of goods in a range of 
categories within 14 days after the purchase. 
Such estimated returns are assessed at 
each reporting date. Based on historical data 
about returns, it is probable that a significant 
reversal in the cumulative revenue 
recognised will not occur.

Gift cards issued by the Group are recorded 
as a contract liability within trade and 
other payables upon sale when prepaid by 
customers until they are redeemed or expire.

The Group does not operate any loyalty 
programme where customers accumulate 
award points for purchases made which 
entitle them to discount on future purchases.

From time to time, the Group holds 
promotional campaigns where the Group 
provides discount coupons to the customers 
that purchase goods with total value above 
a pre-determined amount. The discount 
coupons entitle the customers to a free 
purchase or a discount on selected goods 
immediately after the campaign ends. 
Such coupons represent a material right to 
the customers and give rise to a separate 
performance obligation to deliver the 
customers additional goods. The total 
transaction price is allocated on the portfolio 
basis to the initial and the additional 

performance obligations on a relative 
stand-alone selling price basis. Revenue 
attributable to the performance obligation 
not yet satisfied at the reporting date is 
recognised as a contract liability within 
trade and other payables until the right of 
the customers to obtain additional goods is 
realised or expires.

(ii) Rental income
Rental income from investment property is 
recognised in profit or loss on a straight-
line basis over the term of the lease. When 
assets are leased out under an operating 
lease, the lease payments receivable are 
recognised as rental income on a straight-
line basis over the lease term. Lease 
incentives granted are recognised as an 
integral part of the total rental income.

(p) Cost of goods sold
Cost of goods sold include the purchase 
price of the goods sold and other costs 
incurred in bringing the inventories to the 
location and condition ready for sale. These 
costs include costs of purchasing, packaging 
and transporting of goods to the extent that 
it relates to bringing the inventories to the 
location and condition ready for sale.

The Group receives various types of bonuses 
from suppliers of inventories, primarily in the 
form of volume discounts, slotting fees and 
counter services to suppliers directly related 
to the purchases made. These bonuses 
decrease the cost of inventory and are 
recorded as reduction of cost of sales as the 
related inventory is sold.

Losses from inventory shortages are 
recognised in cost of goods sold.

(q) Finance income and costs
Finance income comprises interest income 
on issued loans and bank deposits. Interest 
income is recognised as it accrues in profit 
or loss, using the effective interest method.

Finance costs comprise interest expense on 
borrowings and unwinding of the discount on 
provisions, if any. Borrowing costs that are 
not directly attributable to the acquisition, 
construction or production of a qualifying 
asset are recognised in profit or loss using 
the effective interest method.

Foreign currency gains and losses are 
reported on a net basis.

(r) Income tax
Income taxes have been provided in the 
consolidated financial statements in 
accordance with the respective legislation 
enacted or substantively enacted by the 
end of the reporting period. Income tax 
comprises current and deferred tax. Current 
tax and deferred tax are recognised in profit 

or loss except to the extent that they are 
recognised in other comprehensive income 
or directly in equity because they relate 
to transactions that are also recognised, 
in the same accounting period, in other 
comprehensive income or directly in equity.

Current tax is the expected tax payable or 
receivable on the taxable profit or loss for the 
year, using tax rates enacted or substantively 
enacted at the reporting date, and any 
adjustment to tax payable or receivable in 
respect of previous years. Taxes other than 
on income are recorded within general, 
selling and administrative expenses.

Deferred tax is recognised in respect of 
tax loss carried forward and temporary 
differences between the carrying amounts 
of assets and liabilities for financial 
reporting purposes and the amounts used 
for taxation purposes. Deferred tax is not 
recognised for the following temporary 
differences: the initial recognition of assets 
or liabilities in a transaction that is not 
a business combination and that affects 
neither accounting nor taxable profit or loss, 
and differences relating to investments in 
subsidiaries to the extent that it is probable 
that they will not reverse in the foreseeable 
future. A deferred tax asset is recognised 
for unused tax losses, unused tax credits 
and deductible temporary differences, to 
the extent that it is probable that future 
taxable profits will be available against which 
they can be used. Deferred tax assets are 
reviewed at each reporting date and are 
reduced to the extent that it is no longer 
probable that the related tax benefit will be 
realised.

The measurement of deferred tax reflects 
the tax consequences that would follow the 
manner in which the Group expects, at the 
end of the reporting period, to recover or 
settle the carrying amount of its assets and 
liabilities.

Deferred tax is measured at the tax rates 
that are expected to be applied to the 
temporary differences when they reverse, 
based on the laws that have been enacted or 
substantively enacted by the reporting date. 
Deferred tax assets and liabilities are offset 
if there is a legally enforceable right to offset 
current tax assets and liabilities, and they 
relate to income taxes levied by the same tax 
authority on the same taxable entity, or on 
different tax entities, but they intend to settle 
current tax liabilities and assets on a net 
basis or their tax assets and liabilities will be 
realised simultaneously.

In accordance with the tax legislation of 
the Russian Federation, tax losses and 
current tax assets of a company in the Group 
may not be set off against taxable profits 

and current tax liabilities of other Group 
companies, therefore deferred tax assets 
and liabilities are offset only within the 
individual companies of the Group.

In determining the amount of current and 
deferred tax the Group takes into account 
the impact of uncertain tax positions and 
whether additional taxes, penalties and 
late-payment interest may be due. The 
Group believes that its accruals for tax 
liabilities are adequate for all open tax years 
based on its assessment of many factors, 
including interpretations of tax law and 
prior experience. This assessment relies on 
estimates and assumptions and may involve 
a series of judgments about future events. 
New information may become available that 
causes the Group to change its judgment 
regarding the adequacy of existing tax 
liabilities; such changes to tax liabilities will 
impact the tax expense in the period that 
such a determination is made.

(s) Earnings per share
Earnings per share are calculated by 
dividing the profit or loss attributable to 
ordinary shareholders of the Company by the 
weighted average number of participating 
shares outstanding during the year.

(t) Segment reporting
Operating segments are reported in 
a manner consistent with the internal 
reporting provided to the Group’s chief 
operating decision maker. The chief 
operating decision-maker is responsible 
for allocating resources and assessing 
performance of the operating segments. 
Operating segments whose revenue, results 
or assets are ten percent or more of all the 
segments are reported separately.

(u) Value added tax
Input VAT is generally reclaimable against 
sales VAT when the right of ownership 
on purchased goods is transferred to the 
Group or when the services are rendered 
to the Group. The tax authorities permit 
the settlement of VAT on a net basis. VAT 
related to sales and purchases which has not 
been settled at the balance sheet date (VAT 
deferred) is recognised in the consolidated 
statement of financial position on a gross 
basis and disclosed separately as an asset 
and liability. Where provision has been made 
for the ECL of receivables, the impairment 
loss is recorded for the gross amount of the 
debtor, including VAT.

(v) Presentation of the consolidated 
statement of cash flows
The Group reports cash flows from operating 
activities using direct method. Cash flows 
from investing activities are presented net 
of VAT. VAT paid to suppliers of non-current 
assets and VAT in proceeds from sale of 

non-current assets are presented in line 
‘VAT paid’ within cash flows from operating 
activities.

(w) New accounting pronouncements
Certain new standards, amendments to 
standards and interpretations have been 
issued by the International Accounting 
Standards Board (IASB) and adopted by 
the European Union that are mandatory for 
the annual periods beginning on or after 
1 January 2019 or later, and which the Group 
has not early adopted.

IFRS 16 ‘Leases’. The Group will adopt 
the standard from 1 January 2019 with 
modified retrospective application and the 
practical expedients detailed below. IFRS 16 
introduces a single lease accounting model, 
requiring a lessee to recognise assets and 
liabilities for all leases with a term of more 
than 12 months, unless the underlying asset 
is of low value. The lessee is required to 
recognise a right-of-use asset representing 
its right to use the underlying leased 
asset, and a lease liability representing 
its obligation to make lease payments. 
Thus, most leases classified as operating 
leases with lease payments recorded in 
the consolidated statement of profit or loss 
and other comprehensive income under 
the existing policy will be included in the 
consolidated statement of financial position.

The new treatment of leases will result in an 
increase in non-current assets and financial 
liabilities as these leases are capitalised 
as well as a decrease in lease expenses, 
offset by an increase in amortisation and an 
increase in finance charges. This will result 
in a higher operating profit. The amortisation 
charge is constant over the lease term, but 
finance charges decrease as the remaining 
lease liability decreases, resulting in a 
smaller increase of net profit in the early 
part of a lease arrangement and a larger 
positive profit impact towards the end of the 
contract.

Cash generated from operations is expected 
to increase due to certain lease expenses 
no longer being recognised as operating 
cash outflows, but this will be offset by a 
corresponding increase in cash used in 
financing activities due to repayments of the 
principal on lease liabilities. Net cash flow 
will remain unchanged.

Some lease agreements of the Group are 
short-term in nature and not individually 
material in value. The Group has elected to 
apply a practical expedient which excludes 
lease agreements which are short-term in 
nature and not individually material in value 
from being classified as leases in terms of 
IFRS 16.

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsThe Group has also elected to adopt the 
transitional practical expedient such that the 
IFRS 16 definition of a lease would only be 
applied to assess whether contracts entered 
into after the date of initial application 
(1 January 2019) are, or contain leases. 
All contracts previously assessed not to 
contain leases are not revisited.

• Long-term Interests in Associates and 
Joint Ventures – Amendments to IAS 28 
(issued by the IASB on 12 October 2017);

• Annual Improvements to IFRSs 2015-2017 
cycle – Amendments to IFRS 3, IFRS 11, 
IAS 12 and IAS 23 (issued by the IASB on 
12 December 2017);

• Plan Amendment, Curtailment or 

Settlement – Amendments to IAS 19 
(issued by the IASB on 7 February 2018);

• Amendments to the Conceptual 

Framework for Financial Reporting (issued 
by the IASB on 29 March 2018);

• Definition of a business – Amendments to 
IFRS 3 (issued by the IASB on 22 October 
2018);

• Definition of materiality – Amendments 
to IAS 1 and IAS 8 (issued by the IASB on 
31 October 2018).

Unless otherwise described above, the 
new standards and interpretations are not 
expected to affect significantly the Group’s 
consolidated financial statements when 
adopted by the European Union and become 
effective for the Group.

Lease rights currently presented as a 
separate item in the consolidated statement 
of financial position are in substance 
payments made to take over the Group’s 
leases, and as such meet the definition of 
initial direct costs. The Group elected not 
to apply the practical expedient available 
in IFRS 16 for the modified retrospective 
approach that allows to exclude initial 
direct costs from the measurement of 
the right-of-use asset at the date of initial 
application, and therefore the carrying value 
of lease rights as at 1 January 2019 will 
be derecognised and adjust the carrying 
amount of the right-of-use asset by a 
corresponding amount.

The Group’s assessment of the impact of 
adopting this standard is in the process of 
being finalised, but the estimated range 
of potential impact on the Group’s total 
assets and liabilities is to increase them by 
approximately RUB 34 billion +/-5%.

The following new amendments to standards 
and interpretations issued by the IASB and 
adopted by the European Union that are 
mandatory for the annual periods beginning 
on or after 1 January 2019 or later, are not 
expected to affect significantly the Group’s 
consolidated financial statements:

• IFRIC 23 ‘Uncertainty over Income Tax 

Treatments’ (issued on 7 June 2017 and 
effective for annual periods beginning on 
or after 1 January 2019);

• Prepayment Features with Negative 

Compensation – Amendments to IFRS 9 
(issued on 12 October 2017 and effective 
for annual periods beginning on or after 
1 January 2019).

A number of new standards and 
amendments to standards have also been 
issued by the IASB that have not yet been 
endorsed by the European Union:

• Sale or Contribution of Assets between 
an Investor and its Associate or Joint 
Venture – Amendments to IFRS 10 and IAS 
28 (issued by the IASB on 11 September 
2014);

• IFRS 17 ‘Insurance Contracts’ (issued by 

the IASB on 18 May 2017);

132

133

GLOSSARY

Average ticket
The figure calculated by dividing total sales, 
net of VAT, at all stores during the relevant 
year by the number of tickets in that year

Blended learning
A style of education in which students learn 
via electronic and online media as well as 
traditional face-to-face teaching

Corporate Social Responsibility (CSR)
Responsible attitude in managing our impact 
on a range of stakeholders: customers, 
colleagues, investors, suppliers, the 
community and the environment

EGAIS
National automated information system 
for the control of alcohol production and 
distribution

ERP (Enterprise Resource Planning)
A modular software system designed to 
integrate the main functional areas of an 
organisation’s business processes into a 
unified system

Global Food Safety Initiative (GFSI)
A private organisation, established and 
managed by the international trade 
association the Consumer Goods Forum 
under Belgian law in May 2000, the GFSI 
maintains a scheme to benchmark food 
safety standards for manufacturers as well 
as farm assurance standards

Abbreviations

Gross revenue
The money generated by all its operations 
before deductions are taken for expenses

HACCP (Hazard Analysis and Critical 
Control Points)
A systematic preventive approach to food 
safety from biological, chemical, and physical 
hazards in production processes that can 
cause the finished product to be unsafe, 
and designs measurements to reduce these 
risks to a safe level

LFL (like–for–like)
The method of comparing current year sales 
figures to prior year’s sales figures excluding 
the expansion effect

Net revenue
The amount of a company’s gross revenue 
plus all negative revenue items

On-shelf availability
Availability of product for sale to a shopper, 
in the place he expects it and at the time 
he wants to buy it, impacted by a host of 
different factors, all along the supply chain

Planogram
A diagram that shows how and where 
specific retail products should be placed on 
retail shelves or displays in order to increase 
customer purchases

Private label (PL)
Brand owned not by a manufacturer or 
producer, but by a retailer or supplier, 
who gets its goods made by a contract 
manufacturer under its own label

Real disposable income
The post-tax and benefit income available to 
households after an adjustment has been 
made for price changes

Selling space
The area inside stores used to sell products, 
excluding areas rented out to third parties, 
own–production areas, storage areas and 
the space between store entry and the cash 
desk line

SKU (stock keeping unit)
A number assigned to a particular product 
to identify the price, product options and 
manufacturer of the merchandise

Traffic
The number of tickets issued for the period 
under review

CEO
Chief Executive Officer

GDR
Global depositary receipts

KPI
Key Performance Indicators

QoQ
Quarter over quarter

CFO
Chief Financial Officer

HR
Human resources

CJSC
Closed joint stock company

CRM
Client Relationship Management

DC
Distribution centre

EBITDA
Earnings before interest, taxes, 
depreciation and amortisation

IFRS
International Financial 
Reporting Standards

IPO
Initial Public Offering

IT
Information Technology

JSC
Joint Stock Company

EDI
Electronic data interchange

K m²
A thousand square metres

LSE
London Stock Exchange

M&A
Mergers & Acquisitions

m²
Square metre

RUB
Russian rouble

VAT
value-added tax

WHT
withholding tax

NGO
Non-governmental organisation

WMS 
warehouse management system 

p.p.
Percentage point

Q
Quarter of the year

YoY 
Year Over Year

Annual Report 2018OverviewStrategic reportOperational reviewFinancial reviewRisk managementCorporate responsibilityCorporate governanceFinancial statementsCONTACTS

134

Investor Relations

Addresses

Veronika Kryachko
Head of Investor Relations 

phone: +7 495 663 66 77 ext. 404 
email: veronika.kryachko@okmarket.ru 
okeyinvestors.ru

Contacts for media

Kirill Maslentsin
Public Relations and 
Government Affairs Director

phone: +7 909 995 17 00 
email: kirill.maslentsin@okmarket.ru 
email: corpcom@okmarket.ru

L-2180, Luxemburg, 6, rue Jean Monnet 
117534, Moscow, Kirovogradskaya, 23A bld. 1 
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Depositary

Bank of New York Mellon
101 Barclay Street, New York, 
NY  10286, U.S.A. 

bnymellon.com

Auditor

PwC Luxembourg 
2 Rue Gerhard Mercator, 2182 Luxembourg 

phone: +352 49 48 48 1  
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