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O'Key Group SA

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FY2019 Annual Report · O'Key Group SA
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Annual Report 2019

& QUALITY  
FOR EACH FAMILY

& QUALITY  
FOR EACH FAMILY

Contents

Overview
Overview

About O’KEY Group
About O’KEY Group

Financial and Operational Highlights
Financial and Operational Highlights

Our Key Strengths
Our Key Strengths

Highlights 2019
Highlights 2019

Strategic Report
Strategic Report

CEO’s statement
CEO’s statement

Our Geography & History
Our Geography & History

Delivering on Our Strategy
Delivering on Our Strategy

Russia’s Food Retail Market
Russia’s Food Retail Market

Economic Environment
Economic Environment

Operational Review
Operational Review

O’KEY City Hypermarket Format
O’KEY City Hypermarket Format

DA! Discounter Format
DA! Discounter Format

0202

0202

0404

0606

0808

1010

1212

1414

1616

1818

2020

2222

2424

3636

Financial Review
Financial Review

Risk Management
Risk Management

Corporate Social Responsibility
Corporate Social Responsibility

Our Employees
Our Employees

Health and Safety
Health and Safety

Human Rights and Diversity
Human Rights and Diversity

Our Communities
Our Communities

Environmental Responsibility
Environmental Responsibility

Corporate Governance
Corporate Governance

Our Corporate Governance Principles
Our Corporate Governance Principles

The General Meeting of Shareholders
The General Meeting of Shareholders

Board of Directors
Board of Directors

Committees of the Board of Directors
Committees of the Board of Directors

Executive Management
Executive Management

Information for Shareholders and Investors
Information for Shareholders and Investors

4040

4646

5454

5656

6060

6060

6262

6363

6464

6666

6666

6868

7272

7474

7676

Financial Statements
Financial Statements

Management & Directors Responsibility Statement
Management & Directors Responsibility Statement

Independent Auditors’ Report 
Independent Auditors’ Report 

Consolidated Financial Statements
Consolidated Financial Statements

Notes to Consolidated Financial Statements
Notes to Consolidated Financial Statements

Glossary
Glossary

Abbreviations
Abbreviations

Contacts
Contacts

7878

8080

8282

8989

9595

142142

143143

144144

ABOUT THE REPORT

This Annual Report 2019 (the ”Report”) 
has been prepared by O’KEY GROUP 
S.A. (“O’KEY Group”, the ”Group”, 
or the ”Company”).

This Report discloses information on 
the implementation of the Group’s strategy 
in 2019, presents the Group’s operating 
and financial results, describes the Group’s 
corporate governance framework and 
corporate social responsibility. The Report 
has been prepared based on consolidated 
IFRS financial statements for 2019.

The Report has been prepared based 
on the information available to the Group 
as at the time when this Report was 
prepared, including information obtained 
from third parties. The Company 
reasonably believes that this information 
is complete and accurate as at 
the publication date of this Report; however, 
it does not make any representation 
or warranty that this information will not 
be updated, revised, or otherwise amended 
in the future.

This Report includes estimates or forward-
looking statements related to operating, 
financial, economic, social and other 
measures that can be used to assess 
the performance of O’KEY GROUP S.A. 
The Company does not make any 
representation or warranty that the results 
anticipated by such forward-looking 
statements will be achieved. The Company 
shall not be liable to any individual or legal 
entity for any loss or damage which may 
arise from their reliance on such forward-
looking statements.

FURTHER INFORMATION

Further information 
regarding O’KEY Group’s 
strategy, our business and 
performance, approach 
to governance and risk can 
be found on our corporate
website

An archive of 
annual and 
strategic reports 
as well as a full 
suite of additional 
information 
materials is 
available at
www.okeygroup.lu

2

 Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

3

O’KEY Group is one of the leading Russian food retailers. Since the opening of our first hypermarket 
in St. Petersburg in 2002, we have continued to strive for excellence. We have grown to 178 stores across Russia 
under two major formats: hypermarkets under the O’KEY brand and discounters under the “DA!” brand. 

OUR VISION

We are the first among Russian major food retailers to launch and successfully develop e-commerce operations 
in St. Petersburg and Moscow, offering a full range of hypermarket products for home delivery.

 The best city hypermarket

 The best value for money discounter

2019 AT A GLANCE:

TOTAL GROUP 
REVENUE

RUB165.1bn

NEW STORE 
OPENINGS

19

TOTAL NUMBER 
OF HYPERMARKETS

TOTAL NUMBER 
OF DISCOUNTERS

ONLINE ORDERS IN 2019 

OUR MISSION

78

100

>600k  

ORGANIC GROUP 
REVENUE GROWTH1/

LFL DISCOUNTERS 
REVENUE GROWTH

NET PROFIT 

3.0 %

14.9 %

RUB 0.7bn

 We strive for excellence

 We offer fresh and high quality 
products to each family

 We provide a simple  
and easy shopping experience

 We aim to create an effective 
working environment

m

Effective te a

I

n

n

o

v

a

t
i

v

e

n

e

s

s

1/ Organic revenue (underlying revenue) – revenue excluding the effect of supermarket business sale.

Outstanding re

s

ults

OUR VALUES

e
c

i

v
r
e
s
t
n
e
ell
c
x
E

Atmosphere o f   p r o f e s

m

a lis

n

s i o

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY OverviewAboutO’KEY Group02  About O’KEY Group04  Financial and Operational Highlights06  Our Key Strengths08  Highlights 2019 
4

 Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

5

FINANCIAL HIGHLIGHTS

TOTAL REVENUE 

2.3%

O’KEY REVENUE

0.3%

DA! REVENUE

31.5%

RUB165.1bn

RUB147.2  bn

RUB17.9   bn

17.9

175.5

176.0

162.5

161.3

165.1

169.7

167.1

161.8

13.6

10.4

147.7

147.2

5.8

0.7

2015

2016

20171/

2018

2019

2015

2016

20171/

2018

2019

2015

2016

2017

2018

2019

OPERATIONAL HIGHLIGHTS

GROUP EBITDA2/

62.7%

O’KEY EBITDA2/

37.1%

DA! EBITDA2/

87.8%

NET RETAIL REVENUE

2.4%

TRAFFIC 

2.1%

RUB 14.1bn

10.1

9.3

9.3 

RUB14.3 bn

11.7

11.8

11.4 

 (RUB0.2  bn)

14.9

14.3

14.1

14.1

RUB163.1bn

201.7mln

172.5

160.3

174.3

163.1

207.4

159.4

226.8

227.7

198.3

201.7

More about 
Operational 
Results  
on page 22

2015         2016        2017         2018        2019

2015

2016

20171/

2018

2019

2015

2016

20171/

2018

2019

(1.6)

(0.8)

(0.2)

(2.6)

(2.0)

2015

2016

20171/

2018

2019

2015

2016

20171/

2018

2019

NET PROFIT/LOSS 

RUB0.7bn

3.2

1.9

0.7

                                   2016                          2018

More about 
Financial Results  
on page 40

TOTAL SELLING SPACE

2.3%

NUMBER OF STORES 

11.3%

598.3k  m2 178 stores

593.0

622.9

577.8

584.9

598.3

146

145

164

160

178

2015

(0.1)

2017

1/

2019

1/ In 2017 the Group sold its supermarket business, comprising of 32 supermarkets.

(1.0)

2/ EBITDA 2018-19 are presented under IFRS 16 lease standard. EBITDA 2015-17 are presented under IAS 17.

2015

2016

20171/

2018

2019

2015

2016

20171/

2018

2019

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Overview02  About O’KEY Group04  Financial and Operational Highlights06  Our Key Strengths08  Highlights 2019Financial  and OperationalHighlightsOverview

 Overview

Strategic Report
Strategic Report

Operational Review

 Operational Review

Financial Review
Financial Review

Risk Management
Risk Management

Corporate Responsibility
Corporate Responsibility

Corporate Governance
Corporate Governance

Financial Statements
Financial Statements

7
7

6
6

OUR KEY STRENGTHS:

A strong brand, well-
known in major  
Russian cities

Two shopping 
formats: hypermarkets 
and discounters, tailored 
to each customer’s 
everyday needs

Strong e-commerce 
platform: one of the 
leading online stores 
in Russia

Strong fast-
growing private 
labels and own 
products of high quality 
at affordable prices, as 
attested by multiple 
industry awards

Wide selection  
of high quality  
fresh-category 
products

Experienced 
international 
management team 
with unique  
multi-industry 
expertise

Highly centralised 
logistics: four 
distribution centres 
in Moscow and 
St. Petersburg

Cutting edge 
IT solutions 

NUMBER OF STORES BY FORMAT (YEAR END)

HYPERMARKETS 

DISCOUNTER STORES

22%

TOTAL

11.3%

178

145

160

78

78

78

67

82

100

20171/

2018

2019

2017

2018

2019

20171/

2018

2019

OUR FORMATS

Hypermarkets

Discounter stores

One of the retail market leaders in St. Petersburg, a strong presence in Moscow, Rostov-on-Don, Ekaterinburg, Krasnodar, Ufa  
and other major cities in Russia.

Fast-growing chain of stores in the most convenient locations providing a wide range of products and non-food items  
at the most attractive prices.

STORES

TOTAL SELLING SPACE

AVERAGE PRODUCT RANGE

STORES

TOTAL SELLING SPACE

AVERAGE PRODUCT RANGE

78

present in 26 cities in 6 Federal Districts

529k  m2

>30k  SKUs

100

+19 new stores in 2019

69.3k  m2

2,520  SKUs

1/ Does not include the supermarket business consisting of 32 stores which was sold in 2017.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Operational ReviewEconomicEnvironment Strategic reportAnnual Report   2019O’KEY Group S.A.Our KeyStrengths Operational Review& QUALITY  FOR EACH FAMILY 
8

 Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

9

OPERATIONAL HIGHLIGHTS

CORPORATE GOVERNANCE HIGHLIGHTS

ruA- 

Stable outlook

CREDIT RATING

19 DA! Discounter 
stores were opened 
in Moscow, Tver, 
Kaluga, Tula, and 
Ryazan regions, 
bringing the 
total number of 
discounter stores 
up to 100.

965 new Private Label products were 
introduced, including 879 new PL SKUs in 
”O’KEY” hypermarkets and 86 new PL SKUs 
in “DA!” discounters, with the total number 
of private label SKUs reaching 3,501.

The Assortment clusters were introduced 
in O’KEY hypermarkets, to standardise 
the assortment in stores and to increase 
on-shelf availability. Assortment was 
fully reviewed in all stores with focus 
on strengthening fresh and ultra-fresh 
categories.

The Axapta 12 
(Microsoft 
Dynamics) solution 
was rolled out for 
distribution centres.

8 July 2019: RAEX affirmed O’KEY LLC, the main operating 
subsidiary of O’KEY Group S.A., a credit rating of ‘ruA-’ with a Stable 
outlook, reflecting the Group’s stable position within the Russian 
food retail market.

O’KEY Group focused on strengthening the top management 
team and made some appointments to key positions, with all new 
members possessing strong retail backgrounds.

SUSTAINABILITY HIGHLIGHTS

The “Fresh thinking” approach was 
implemented throughout our businesses, 
with improvement of internal processes, 
new standards and employee education.

The Hot Bread project within the O’KEY 
Bakery segment was launched in O’KEY 
Hypermarkets to provide our customers 
with freshly baked bread three times a day.

O’KEY private label products and own 
products were highly commended by the 
international Quality Guarantee awards.

July 2019: O’KEY 
Group dispatched 
humanitarian aid 
to flood victims in 
Irkutsk.

October 2019: The Company launched 
its fourth “Kind Purchase” charitable 
fundraising campaign aimed at helping 
seriously ill children, in partnership with 
Rusfond, one of the oldest charitable 
foundations in Russia.

December 2019: 
O’KEY Group 
introduced 
a new Live Green 
corporate policy.

December 2019: The Company held its 
second “100% professional” contest for 
O’KEY employees which included its chief, 
baker and cashiers, with approximately 
7,000 participants.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY OverviewHighlights201902  About O’KEY Group04  Financial and Operational Highlights06  Our Key Strengths08  Highlights 201910

Overview

 Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

11

REPORT

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Strategic Report12 CEO’s Statement14 Our Geography & History16 Delivering on Our Strategy18 Russia’s Food Retail Market20 Economic Environment12

The Group’s business is based on 
two well-balanced pillars, O’KEY city 
hypermarkets and DA! discounters, 
fulfilling the needs of different customer 
segments. We continued developing our 
ambitious DA! discounter business that 
has been delivering strong and stable 
growth in recent years, in line with our 
expectations. I am happy to announce 
that with the opening of 19 new DA! stores 
in 2019 we have reached a new milestone, 
increasing the total number of our 
discounters to 100, and the discounter 
business accounted for 11% of our overall 
revenue. As for the O’KEY brand, it has been 
the key pillar of our business since 2002. 
We believe the city hypermarkets format 
has excellent potential and we have the 
right strategy and management expertise 
to fully capitalise on the opportunities 
in the changing market landscape.

Our two-format business model enables 
us to exploit synergies such as joint 
procurement and import to generate 
economies of scale – both for the 
Company and our customers. Engaging in 
joint product development also supports 
our search for the best suppliers on the 
market and enables us to profit from cost 
sharing without compromising product 
quality.

As a Group, we strive to offer the best 
shopping proposition for our customers 
and to become a retailer of their choice. 
We aim to deliver the best value for the best 
possible prices, with quality as our first 
priority.

During the reporting year, we upgraded 
the “fresh thinking” approach throughout 
our businesses, from the supply 
chain to the shelves. This required 
the improvement of internal processes, 
the implementation of new standards for 
freshness and additional training for our 
employees. In order to successfully reach 
our strategic goals, we strengthened our 
management team with highly experienced 
professionals with proven retail expertise.

O’KEY Group is committed to sustainability 
and considers the views and needs of all 
stakeholders when developing the business. 
We maintain mutually beneficial relationships 
with the main social groups affected by our 
operational activity, make timely disclosures 
of significant information about our business, 
and strictly comply with all regulatory 
requirements. We are also developing long-
term partnerships with charities and NGOs 
such as Rusfond to deliver value to vulnerable 
groups amongst our population.

O’KEY review

O’KEY hypermarkets produced satisfying 
sales results and we were able to achieve 
a general recovery in operating processes 
in 2019 in a stagnating macroeconomic 
environment. The organic net retail revenue 
of our hypermarkets increased by 0.3% YoY 
to RUB 145,298 mln in 2019. We returned to 
a positive sales trend in our most valuable 
Federal district – the North-West, delivered 
one of the best sets of LFL results in the 
market. The business showed positive 
dynamics for the better part of the year, 
driven both by average ticket growth and 
traffic.

The current strategic priority for our 
hypermarkets business is to focus on our 
competitive advantages, such as the wide 
choice we provide for all types of consumers, 
the freshness of our assortment and our 
excellent service.

In 2019 we significantly grew direct imports 
of fresh fruits and vegetables and introduced 
a “Hot Bread” project within the O’KEY bakery 
segment. We also expanded the private label 
range by 917 SKUs, across various price 
categories including private labels such as 
That’s What You Need, O’KEY and Selection 
of O’KEY. We introduced new assortment 
clusters which depend on various parameters 
of our stores and enable us to standartise 
assortment thus improving overall efficiency.

DEAR STAKEHOLDERS,

2019 was a year of continued growth 
for O’KEY Group, as we steadily developed 
our business to achieve our strategic goals. 
Our customers are at the heart of our 
strategy and we retained a keen focus on 
meeting their needs and providing excellent 
service as we worked to enhance our 
offering.

I am happy to report that despite 
the challenging macroeconomic 
environment and increasing competition 
in the retail sector, we maintained our 
market position and continued to deliver 
growth. O’KEY Group exhibited positive 
sales dynamics with 3.0% YoY growth 
in organic Group total revenue, supported 
by remarkable growth in our DA! discounter 
business, where LFL net retail revenue rose 
14.9% YoY. We also maintained a stable 
financial position with overall net profit 
amounting to RUB 0.7 bn.

Overview

 Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

Throughout the year, O’KEY Group 
worked diligently to optimise internal 
processes and embed new IT solutions 
in the business. As a result, the links 
between our departments improved 
our overall efficiency. We were steadily 
making our business “greener”, utilising 
new recyclable packaging and working to 
reduce CO2 emissions by optimising the 
utilisation of the delivery fleet.

In the near future we plan to introduce and 
pilot a new O’KEY hypermarket concept 
which is intended to be more efficient from 
an operational and environmental point 
of view. Furthermore, we plan to renovate 
several stores and implement additional 
initiatives concerning IT solutions, 
logistics operations and internal process 
optimisation which will contribute to our 
future growth.

DA! review

We are happy to confirm that 2019 has 
been another successful year for DA!, 
in spite of certain pressures exerted by 
the market environment. The value-for-
money concept continued to show its 
efficiency: net retail revenue of DA! grew 
by 31.7% YoY, supported by a steady 
increase in traffic and the average ticket 
(up 24.5% YoY and 5.8% YoY respectively). 
The opening of 19 new discounters allowed 
us to increase the total selling space 
by 13.4 k m2.

In 2019 we particularly focused 
on developing the DA! private label 
assortment: we introduced 86 new 
SKUs, and upgraded our existing recipes 
and packaging to make products more 
attractive for customers. Currently our DA! 
private label brand accounts for 1,019 SKUs 
and 40% of our total SKU number.

13

We believe that city 
hypermarkets have a bright 
future as this retail format 
provides customers with 
the freshest food and the 
best shopping experience, 
at a reasonable price. 
Given the highly competitive 
market environment, deep 
expertise in managing 
hypermarkets is a necessity 
for success. We believe that 
our experience, along with 
our programme of constant 
business improvement, give 
us the right tools to succeed 
and vindicate our optimistic 
outlook.

In line with our strategy, we plan to 
maintain low pricing strategy and rapidly 
develop the discounter business. We will 
continue the expansion of DA! stores in 
the Central Federal District of Russia with 
the opening of up to 30 new discounters 
in 2020.

Outlook

We see the development of our retail 
business as an ongoing process, with 
ongoing improvements required to keep 
pace with customers changing needs.

Due to the current impact of oil prices 
decline and the coronavirus pandemic it is 
expected that the Russian economy slows 
down with customers remaining cash-
constrained, this will present challenges 
for all market players. Therefore, in 
line with our strategic priorities in both 
segments, O’KEY Group will mainly focus 
on optimising its costs base, continue 
to enhance our assortment, recalibrate 
internal processes, provide extensive 
training to employees and increase 
synergies between the two businesses. 
We will do our best to fulfill our obligations 
to all our major stakeholders.

The Group will continue to deliver the best 
quality products at a reasonable price 
to our customers. We will strive to become 
a leader in certain product categories, 
including fresh and ultra-fresh, wines 
and non-food. As for our private label 
development, we will maintain strict and 
robust quality control systems and use all 
synergies in cooperation with our suppliers.

I would like to commend the O’KEY 
management team and all of our 
employees for their vital contribution in 
achieving our common goals. It’s their 
professionalism, enthusiasm and 
commitment to the Group’s values that 
enable us to satisfy our customers, deliver 
good results, maintain our market position 
and look positively towards the future.

Armin Burger 
Chief Executive Officer

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Strategic Report12 CEO’s Statement14 Our Geography & History16 Delivering on Our Strategy18 Russia’s Food Retail Market20 Economic EnvironmentCEO’sStatement14

7

Tver region

13

17

6

Kaluga region

7

Moscow

59 Moscow region

Tula region

1

Lipetsk 

3

Ryazan 
region 

1

Yaroslavl region

1

Ivanovo

Overview

 Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

DISCOUNTERS 

 100

HYPERMARKETS

78

TOTAL STORES

 178

23

1

Murmansk

St. Petersburg

NORTH-WEST FD

CENTRAL FD

3

Nizhny Novgorod

1

Syktyvkar

2

Voronezh

GROUP RETAIL SPACE

  598.3k m2

3

2

1

4

1

Rostov-on-Don

1

Saratov

Togliatti

VOLGA FD

3

Ufa

Sochi

Krasnodar

Volgograd

1

Stavropol

2

SOUTH FD

1

Orenburg

CENTRAL and VOLGA region 
251.3

69.3 
DA!

182.9 
O’KEY

NORTHWEST region 

180.4

SOUTH region 

75.9

URALS and 
SIBERIA region 

89.8

2

URALS FD

3

Ekaterinburg

 Surgut

3

Tyumen

1

Omsk

2

Novosibirsk

SIBERIA FD

2

Krasnoyarsk

1

Irkutsk

DA! SELLING SPACE

O’KEY SELLING SPACE

69.3k m2

  529k m2

Our 
History

15

2019

2018

2017

2016

2015

2014
-
2009

2009
-
2007

2007
-
2003

2003
-
2001

100 DISCOUNTER STORES 
under the DA! brand operating 
across Russia

2,482 AND 1,019 PRIVATE 
LABEL SKUs presented in  
our O’KEY hypermarkets and  
“DA!” discounters respectively

DISCOUNTER’S REVENUE  
under the DA! brand reached 
8.5% of the Group revenue

OMNICHANNEL MOBILE APP 
launched providing a unified 
approach to communications 
with customers in stores and 
online

O’KEY-auto and 24 hour 
delivery service launched  
for the hypermarket segment

Sale of supermarket business 
including 32 supermarkets 
across Russia

Mobile app for iOS and Android 
launched in 2016

Online sales platform launched 
for market-leading hypermarket

DA! BRAND  
New discounter format

RAPID EXPANSION in Moscow  
and key regional markets

IPO on the London Stock 
Exchange

Top-3 retailer by revenue

Focus on EXPANSION  
in Russia’s key regional markets

TOP-10 retailer by revenue

6 new regions

Strategy to establish  
regional market leadership 

O’KEY Group founded 

First O’KEY hypermarket  
opened in St. Petersburg

O’KEY Group S.A.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Strategic Report12 CEO’s Statement14 Our Geography & History16 Delivering on Our Strategy18 Russia’s Food Retail Market20 Economic EnvironmentOurGeographyAstrakhan16

Overview

 Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

17

O’KEY Group’s operational activity is based on two pillars, hypermarkets and discounters. 
The strategic priorities depend on the retail format, however in each business we do 
our best to provide customers with high quality goods, an outstanding value proposition 
and excellent service.

DELIVER 
THE BEST 
VALUE 
PROPOSITION

PROVIDE 
UNIQUE 
CUSTOMER 
SERVICE

ENSURE 
THE BEST 
QUALITY 
CONTROL

IMPROVE 
EFFICIENCY

ENHANCE 
SUPPLY 
CHAIN

GROWTH 
AND 
EXPANSION

STRONG 
PRIVATE 
LABELS

THE BEST 
VALUE 
PROPOSITION

PRIORITIES

Strengthen 
quality standards 
for suppliers

Introduce new 
quality standards 
for our own 
production

Conduct regular 
and thorough audits 
of suppliers

Maintain an excellent 
shopping experience 
with the help of our 
modern design 
and well-trained 
personnel

Further develop 
the e-commerce 
format with a wide 
range of SKUs, 
attractive pricing and 
convenient delivery 
services

Upgrade the loyalty 
programme enabling 
customers to engage 
with us on the most 
attractive terms

Focus on providing 
our customers 
excellent value 
for money

Introduce new 
products and expand 
our assortment with 
a focus on fresh and 
ultra-fresh products

Delist non-
performing 
assortment or SKUs

Increase the share 
of private label 
products and own 
products in total 
sales

Improve product 
layout to offer 
the best customer 
experience

Recalibrate internal 
processes with 
a focus on efficiency 
and implementing 
cutting edge 
IT solutions

Elaborate the new 
hypermarkets 
concept of better 
operational 
efficiency and 
sustainability

Develop synergies 
with the discounter 
business in joint 
procurement and 
import thus securing 
better terms with 
suppliers

Maintain high on-
shelf availability and 
optimal inventory 
levels

Develop a smart 
supply chain 
with optimal 
centralisation level

Improve the 
efficiency of logistics 
by implementing 
state-of-the-art 
IT technologies

Maintain a balance 
between a high 
standard of service, 
stock management 
and logistical costs

Optimise sales 
forecasting and 
replenishment

Open up to 30 new 
stores in 2020 
in Moscow and 
the surrounding 
regions

Focus on 
developing 
the “every day low 
price” concept

Offer the most 
competitive 
pricing on 
the market 
without 
compromising 
the quality

Expand our 
assortment 
in the fresh  
and ultra-fresh 
categories

PRIORITIES

Maintain and 
enhance a wide 
portfolio of private 
label brands

Improve the recipes 
and packaging 
of private label 
goods

Benefit from 
synergies with O’KEY 
hypermarkets

Ensure the best 
possible quality 
by carefully selecting 
our private label 
producers

Increase the share 
of private labels 
in the product range 
and in total sales

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Strategic Report12 CEO’s Statement14 Our Geography & History16 Delivering on Our Strategy18 Russia’s Food Retail Market20 Economic EnvironmentDelivering onOur Strategy18

THE MARKET IN 2019

The Russian food retail market is 
the world’s 8th largest in monetary terms.

Overview

 Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

19

TOP 10 GROCERY RETAIL MARKET 
SIZE IN 2019, USD BN

TOP 10 FOOD RETAILERS IN RUSSIA  
(BY NET RETAIL REVENUE),1/ %

Online grocery market in Russia

TOP ONLINE GROCERY RETAILERS 
IN RUSSIA, %

Globus
0.6%
Svetofor
0.7
Monetka
0.7
O’KEY
1.0

Metro
1.1%

Auchan
1.5%

Lenta
2.5%

DKRB
Mega Retail Group Ltd.
5.7%

32.9%

Magnit
7.6%

X5 Retail Group
11.5%

In 2019, the share of the top 10 FMCG 
retailers in the grocery retail market 
increased by 1.9 p.p. to 32.9% (growth was 
also 1.9 p.p. in 2018).

Mexico
211.8

United Kingdom
252.2

Russia
261.2

France
263.5

Germany
285.3

Brazil
324.3

Japan
468.1

India
531.3

China
1,429.2

USA
1,520.4

According to Infoline, in 2019 the 
total selling space of the top 200 
Russian food retailers increased by 
7.8% YoY to 26.9 mln m2, while their 
total number of stores amounted to 
approximately 65.5 thous. The speed 
of expansion showed continuous 
deceleration, unlike nominal food retail 
turnover (up 6.7% YoY): alongside 
a withdrawal of smaller retailers from the 
market that supported the LFL sales of 
existing retailers.

1.3 % annually

EXPECTED GROWTH 
OF THE RUSSIAN FOOD RETAIL 
MARKET BETWEEN 2019 AND 2024

32.9%

SHARE OF TOP 10 FOOD RETAILERS 
IN RUSSIA

In 2019, the online grocery retail market 
in Russia was on the verge of a rapid surge, 
driven by demand growth in big cities 
where customers are actively switching 
to online shopping.

According to Infoline, the online grocery 
market rocketed by 64% in the reporting 
year and approached RUB 37.8 bn, 
excluding food baskets and ready meals. 
In the reporting year, the online grocery 
retail market in Russia accounted for 0.2% 
of the total grocery market compared 
with 0.15% in 2018. The market has 
the potential to increase 5-8x by 2025 
to RUB 186-300 bn, and from a food retail 
contribution of almost zero to 1.3% vs. 
the 2-5% seen in more developed markets.

RUB37.8bn

TOTAL ONLINE MARKET VOLUME

Others
11.5%

Instamart
4.9%

O’KEY
5.6%

Detsky mir2/
6.3%

Azbuka Vkusa
6.3%

iGoods
6.9%

Wildberries
9.0%

OZON
9.2%

Perekrestok
13.2%

Utkonos
27%

1/ Other – 67.1%.

Source: IGD research

Source: Infoline

2/ Includes grocery on-line retail.

Source: Infoline

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Strategic Report12 CEO’s Statement14 Our Geography & History16 Delivering on Our Strategy18 Russia’s Food Retail Market20 Economic EnvironmentRussia’s FoodRetail Market20

In 2019, food retail sales in 
Russia outstriped general 
economic growth, with nominal 
food retail turnover increasing 
by 6.7% YoY, while nominal GDP 
growth was 4.8% YoY.

In real terms, food retail sales saw a slower 
rate of growth of 1.4% YoY (vs 1.3% YoY 
real GDP growth) and amounted to 
RUB 16.08 tn. Meanwhile, the consumer 
confidence index marginally grew 
throughout 2019 from the initial drop 
shown during the fourth quarter of 2018 
and reached –13% in the fourth quarter 
of 2019.

The macroeconomic factors which 
added to the positive dynamics 
in retail were:

a considerably lower level of inflation 
(3% YoY in 2019 vs 4.3% YoY in 2018);
low food price inflation (2.6% YoY 
in 2019 vs 4.7% YoY in 2018);
recovery of income: the nominal wage 
grew 7.8% YoY, the real wage showed 
growth of 2.9% YoY and real disposable 
income slightly increased by 0.8% YoY, 
after four consecutive years of falling 
and one year of stagnation;
an increase in social spending 
(pension income, accounting for 12% 
of Russians’ total income, grew by 6% 
YoY, while other social payments 
making up 7% of total household 
income were up 4.6%).

According to the Sberbank “Ivanov 
Consumer Confidence Index”, customers 
became less price-sensitive due to the 
above-mentioned factors. 

Freshness and a high quality of goods 
have become a necessity for retailers: 83% 
of respondents said they would visit a store 
with an increased fresh offering more 
often, and 50% were likely to buy some 
other items besides fresh category during 
their shopping. An in-house bakery is also 
seen as an advantage: 47% respondents 
would visit a grocery store for fresh bread. 
In order to keep up to date with the most 
recent trends, O’KEY Group is continuously 
developing its freshness approach and 
own production assortment (e.g. bakeries 
and prepared food) in the stores, both 
in hypermarkets and discounters.

REAL GDP IN 2015–2019

1.3%

REAL DISPOSABLE INCOME AND REAL WAGES IN 2015-2019, %

RUB90,556bn

85,372

85,616

87,152

89,361

90,556

15

10

5

0

-5

-10

-15

Real
wage

Real disposable
income

Overview

 Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

21

OUTLOOK

RUSSIA’S CONSUMER PRICE INDEX, %

At the time of writing this report, various 
events of global significance are taking 
place, such as the COVID-19 pandemic and 
a sharp decline in oil prices, which in turn 
is leading to further ruble devaluation. 
These factors are certain to impact 
the Russian economy at large and the retail 
industry: we expect a major slowdown 
in the economy which will lead to a more 
competitive and price sensitive market.

16

12

8

4

0

CPI, 
% YoY

Food CPI, 
% YoY

2015

2016

2017

2018

2019

We therefore remain cautious on the 
outlook on Russian retail market and its 
existing growth opportunities. We will 
continue to grow our business in both 
segments with a focus on operational 
efficiency and quality, ensuring a wide 
assortment of goods are available 
at the competitive prices in our stores. 

83%

OF RESPONDENTS SAID THEY WOULD 
VISIT A STORE WITH AN INCREASED 
FRESH OFFERING MORE OFTEN

47%

RESPONDENTS WOULD VISIT 
A GROCERY STORE FOR FRESH BREAD

4K

3K

2K

1K

0

Source: Infoline

RUSSIA’S CONSUMER CONFIDENCE INDEX IN 2015-2019, Q YOY, %

0

-5

-10

-15

-20

-25

-30

-35

2015

2016

2017

2018

2019

Source: Infoline

REAL RETAIL AND FOOD SALES IN 2018–2019, RUB BN

Retail sales

Food sales

2018

2019

2015

2016

2017

2018

2019

2015

2016

2017

2018

2019

Source: Rosstat

Source: Rosstat

Source: Rosstat

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Strategic Report12 CEO’s Statement14 Our Geography & History16 Delivering on Our Strategy18 Russia’s Food Retail Market20 Economic EnvironmentEconomicEnvironment22

Overview

Strategic Report

 Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

23

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Operational Review24 Hypermarkets36 DiscountersREVIEW24
24

O’KEY Group has a strong 
commitment to providing 
customers with the best fresh 
products and to ensuring the 
highest quality of service in our 
stores. In our hypermarkets, 
customers may find everything 
they need in one location, 
at reasonable prices. Due to 
our well-balanced customer 
value proposition, we are able 
to maintain our position as one 
of the key players in the Russian 
food retail market. In 2019 
we updated our strategy, with 
hypermarket remaining the 
prospective format.

KEY PERFORMANCE INDICATORS

WE REMAIN DEDICATED TO OUR STRATEGIC PRIORITIES:

1

Excellent 
service

2 

Freshness  
and a high quality 
of goods

3 

The best  
assortment

4 

A strong 
 private label 
offering

5 

Attractive  
promotional 
campaigns

Overview
Overview

Strategic Report
Strategic Report

 Operational Review
 Operational Review

Financial Review
Financial Review

Risk Management
Risk Management

Corporate Responsibility
Corporate Responsibility

Corporate Governance
Corporate Governance

Financial Statements
Financial Statements

New Fresh Zone  
at hypermarkets 
demonstrates  
our commitment  
to freshness

NUMBER OF STORES

SELLING SPACE, K M²

NET RETAIL REVENUE, RUB BN

78

78

78

532

528

529

164.1

145.8

145.3

2017

2018

2019

20171/

2018

2019

20171/

2018

2019

LFL NET RETAIL REVENUE, %

LFL TRAFFIC, %

LFL AVERAGE TICKET, %

2017         

2018          

2019

2017         

2018          

2019

1.9

1.4

0.4

(0.4)

(3.2)

(4.3)

(5.0)

(4.8)

(1.8)

2017

2018

2019

1/ In 2017 the Group sold its supermarket business, comprising of 32 supermarkets.

PERFORMANCE OVERVIEW

In 2019, we continued to focus on 
operational efficiency and service 
improvement, assortment management, 
including the development of fresh and 
ultra-fresh categories. We maintained 
the high quality of our assortment, 
strengthened our presence in the Fresh 
and Ultra-Fresh segments and enhanced 
our internal processes efficiency by 
implementing new IT solutions in our 
logistics system.

In the reporting year, we were especially 
focused on developing our fresh and 
ultra-fresh categories. This included the 
roll-out of new standards and operational 
procedures to guarantee the freshness 
of goods. We also improved our own 
production, upgraded our recipes and 
reviewed our ingredients. Furthermore, 
in 2019 we improved our promo offers, 
significantly increased direct imports of 
fruits and vegetables and continued the 
private label development programme. 

The above-mentioned measures enabled 
us to show stable operational and financial 
results in 2019 and maintain our market 
position despite the tough food retail 
environment: O’KEY’s underlying net 
retail revenue increased by 0.3% YoY to 
RUB 145,298 mln, LFL net retail revenue fell 
by 0.4% for the year on the back of a 1.8% 
decrease in LFL traffic and a 1.4% increase 
in LFL average ticket. The weaker-than-
expected LFL performance was primarily 
attributable to lower LFL in December, 
which was in turn triggered by one-off 
factors, namely the renovation of one of 
our shopping malls (to be completed in Q2), 
and abnormal warm weather conditions, 
leading to weaker-than-expected sales in 
seasonal categories.  

In 2019, the Company did not open new 
hypermarkets: as at 31 December 2019,  
the total number of hypermarkets remained 
78, with the total selling space  
at 529 k m2.

25
25

HYPERMARKET BUSINESS 
2019 AT A GLANCE

AVERAGE STORE SELLING
SPACE

6.8k  m²

AVERAGE PRODUCT
RANGE, SKU

30 k

CLIENTS SHOPPED  
WITH US

160.4 mln

HYPERMARKETS SHARE
IN SALES

89  %

NUMBER OF STORES

78

NET RETAIL REVENUE, RUB 

145.3 bn

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Operational ReviewO’KEYCity Hypermarket Format Operational ReviewAnnual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY26

Overview

Strategic Report

 Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

27

Plans

Launched in January 2020, the new 
loyalty programme integrates innovative 
IT solutions, such as machine learning 
and personalisation analytics software, 
providing customers with individual offers 
based on their own spending patterns and 
purchase history, ensuring they receive the 
right offers at the right time.

The programme will also offer our 
customers the facility to collect points 
with each shop and exchange for product 
or category discounts, both online and 
offline. We will also work on the digital 
customer experience to ensure that the 
loyalty programme is at the heart of our 
customer’s journey whether in the mobile 
app, website or in one of our stores. 

In 2020, we will focus on enhancing 
our operational efficiency, reducing our 
cost base and doing our best to provide 
customers with excellent value for money. 
We also expect to finalise the development 
of our new O’KEY hypermarkets concept, 
which is designed to be more sustainable 
and attractive for customers.

LOYALTY PROGRAMME

Our loyalty programme provides our 
customers with multiple options for 
purchasing goods of the highest quality  
on the most attractive terms. It is designed 
to reward customer loyalty and enable 
them to engage with us as their preferred 
hypermarket of choice. 

In 2019, we maintained a high level  
of service in our loyalty programme  
and introduced basic reporting on offers 
and communication. We also focused 
our efforts on the development of the 
new loyalty programme, which included 
thorough market research, both locally  
and internationally. In 2019, our loyalty 
programme did not presume accumulating 
of award points by customers for 
purchases made which entitle them to 
price discount on future purchases.

Throughout 2020, we also plan to 
collaborate with other non-food retailers, 
financial service providers and restaurants 
to extend the O’KEY experience beyond our 
own network, by making co-promotions in 
particular.

LOYALTY PROGRAMME IN 2019

MEMBERS

UP TO10.4 mln

LOYALTY TRANSACTIONS

117.6 mln

73% 
OF ALL TRANSACTIONS

LOYALTY REVENUE, RUB

144.3 bn

88%  
OF TOTAL REVENUE

PRIVATE LABEL

/O’KEY HYPERMARKETS PRIVATE LABEL PRODUCTS/1/

Wide selection of O’KEY private label (PL) 
items is a competitive advantage of our 
hypermarkets. We provide our customers 
with products 15%-25% cheaper than 
branded alternatives without compromising 
in quality. 

2019 was marked by an intensive 
development of our private label product 
lines. We actively worked to expand 
assortment in of our “That’s What You 
Need!” and “O’KEY” brands: in total, 
833 new SKUs were added to the two 
brands, including 423 seasonal non-food 
products, while 101 SKUs were relaunched. 

With the ultimate goal to offer the premium 
goods in all categories we introduced 
“Selection of O’KEY” with 84 SKUs. 
This brand is distinguished by a better 
affordability of premium products despite 
the comparable quality.

The total share of the private label products 
(including non-food PLs) within the 
assortment range grew from 6.6% in 2018 
to 7.1% in 2019. The share of private label 
products under the brands That’s what you 
need!, O’KEY and O’KEY Selection increased 
to 6.7% (vs 6.3% in 2018).

That’s what you need!

O’KEY

Selection of O’KEY 

914 SKUs

1.484 SKUs

84 SKUs

Entry segment

Medium segment

Premium segment 

2,482 private label SKUs  available in O’KEY hypermarkets

To ensure the high quality of our private 
label goods, we conduct regular checkups 
at the production facilities and test 
samples in independent and accredited 
laboratories under the “Trademark O’KEY – 
Customers’ guarantee” programme.

In 2019, O’KEY continued to strengthen the 
private label quality standards. Our efforts 
in this area were recognised with various 
quality awards received throughout the 
year. Five O’KEY private label products, 
Selection of O’KEY Roasted Almonds, 
O’KEY Pilau Rice, O’KEY Brined Calamari, 
Selection of O’KEY Honey-Roasted 
Peanuts, and O’KEY Ukrainian Style Fried 
Sausage, won top awards at the prestigious 
international Quality Guarantee 2019 
competition, and the O’KEY Ukrainian Style 
Fried Sausage received the special “Meat 
Oscar” award. Our private labels were also 
rewarded by independent customer surveys 
such as Roskontrol which named the O’KEY 
private label ketchup the best in the rating 
which included well-known brands.

Plans

In the end of 2019 we started to renew our 
packaging of all three major PL brands. It is 
planned that during 2020 all private label 
SKUs will be relaunched in the new design. 
We expect that this redesign will help us 
to increase sales and brand awareness, 
especially in the medium and premium 
segments. 

We will continue to ensure the highest 
quality of private label goods and further 
increase margins and profitability of O’KEY 
private label products. We will continue the 
mutually beneficial collaboration with DA! 
discounters in terms of choosing common 
producers of our private label goods. 

1/ In O’KEY Hypermarkets, we offer customers an 

extensive variety of private label products under 

three major brands covering entry, medium and new 

premium price segments.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Operational Review24 Hypermarkets36 DiscountersO’KEYCity Hypermarket Format28

OWN PRODUCTION

In 2019 the Company continued to 
enhance its own production unit, with the 
aim of increasing the level of customer 
satisfaction and improving operational 
efficiency. The fast pace of life in a big city 
creates demand for ready-to-eat food of 
high quality and impeccable freshness.  
To meet customers’ needs, O’KEY 
hypermarkets provide a wide range of 
freshly prepared salads, hot meals, pastries 
and confectionery. 

We strictly adhere to our “Ultra Freshness” 
approach and offer evening promotions 
and discounts every day. Inside and outside 
our stores, O’KEY customers can also 
benefit from the “sit and eat” format and 
enjoy a hot drink or snack. 

Own production unit 2019 at a glance:

we developed and implemented our 
own production standards;
we’ve begun to educate our chefs and 
technologists to improve their culinary 
and baking skills; 
we significantly upgraded our own 
production assortment by introducing 
a new variety of pizzas, and expanding 
our range of meatloaves, breakfast 
porridges, hot meals and salads;
we launched the “Hot Bread” project 
within the O’KEY Bakery segment to 
provide our customers with freshly 
baked bread three times a day; and
we reviewed and launched planograms 
to improve store layout and 
convenience for our customers.

In September 2019, the Company 
participated for the first time in the “Quality 
guarantee 2019”1/ contest with own 
production. Our products were awarded 
two silver medals and diplomas, while our 
grilled chicken was awarded a special prize 
called the “Meat Oscar”.

Freshness approach

THE QUALITY CONTROL SYSTEM FOR 
OUR OWN PRODUCTION INCLUDES: 

We strictly control our own production at 
all stages, including storage at distribution 
centres where products are preserved 
before reaching the customer, and in 
hypermarkets. Quality control includes 
daily optical and hygiene checks, as well as 
employee control and education.

OWN PRODUCTION HIGHLIGHTS

UP TO 300SKUs

IN THE ASSORTMENT

160 products

INTRODUCED IN 2019

40  SKUs

UNIVERSAL SKUS 
IN EVERY STORE

+0.2  % LFL

Control of raw 
materials from 
suppliers during 
delivery  
to hypermarkets  
and storage

Degustation,  
optical freshness 
check, shelf-life 
control

Staff education, 
hygiene control  
and process  
control

System  
of quality  
checks

Plans

In 2020, we intend to:

review the assortment range in 
accordance with recent trends;
increase the share of raw materials  
and ingredients requiring little 
preparation;
further improve the quality control 
system for our own production;
continue our employee training 
programme.

1/ The contest is held by the Federal science centre of food systems named after V.M Gorbatov under the Russian Academy of Sciences and supported by the 

Committee of the Federation Council on agricultural and food policy and the Ministry of Agriculture of Russian Federation.

Overview

Strategic Report

 Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

29

QUALITY AND SAFETY

O’KEY Group does not accept any 
compromises in the area of quality 
management. Our top priority is maintaining 
the high quality of goods in our stores, in 
strict compliance with major quality and 
food safety legislation. O’KEY’s quality 
management system covers all stages 
of our operations and complies with the 
requirements of Russian laws and the 
HACCP system. The Company also has 
implemented internal quality standards 
which often go beyond the necessary 
requirements. 

Quality and safety monitoring in O’KEY is 
executed by our quality control department. 
The standard procedures include 
preliminary quality control measures, 
assortment monitoring both in stores and 
warehouses, and internal and external 
auditing of stores and the supply chain. 
We strictly pay attention to the quality of our 
own production and private labels, which is 
confirmed by laboratory control.

O’KEY Group participates in regional 
and national initiatives, such as “Made 
in Don Land”, “St. Petersburg Quality 
Mark”, and North-Western and Central 
regional voluntary certification initiatives. 

This ensures the high quality of goods and 
the Company’s conformity to international 
standards. We also take part in ACORT 
quality committee initiatives such as rolling 
tests, a single checklist for supplier auditing 
and communication with the authorities on 
legislative initiatives.

In case of any incidents regarding 
quality and safety occur, the Company 
immediately reacts by a thorough audit 
and all measures to prevent similar cases 
in the future. If necessary, it may include 
withdrawing the product from the stores, 
returning it to the producer, and ceasing 
a contract with a supplier. 

Following the principle of continuous 
quality improvement, in 2019 the Company 
undertook the following actions:  

Plans

In the future, the Company intends to 
further improve its quality management 
system and food safety control procedures. 
We will continue to refine the quality of 
our private label brands, develop our own 
production certification and improve our 
approach towards supplier auditing.  

Improving our auditing of suppliers entails 
educating audit specialists and conducting 
our own audits of new suppliers of high risk 
categories, as well as updating the auditing 
checklist with a focus on our potential 
risks.

O’KEY continued the transition to 
electronic veterinary control under the 
State information system “Mercury”. 
Dairy products, including cheeses, were 
added to the system, minimising the 
risk of the fraud in these categories; 
public catering facilities in Moscow and 
St. Petersburg successfully underwent 
surveillance audits;
the Company optimised its business 
processes in accordance with the 
legislative changes in the certification 
and declaration of directly imported 
goods; and
O’KEY successfully underwent planned 
periodic audits under the “St. Petersburg 
Quality Mark” and “Made in Don Land” 
programmes and confirmed the validity 
of the certificates.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Operational Review24 Hypermarkets36 DiscountersO’KEYCity Hypermarket Format  
  
 
  
  
30

OPERATIONS

Our Hypermarkets business functions as 
a single ecosystem with its own needs 
and rhythms. Therefore it is necessary to 
improve the business by taking a holistic 
approach, encompassing different aspects 
of operational activity. This ensures 
we can deliver the best experience for 
our customers and a satisfying level of 
profitability for us. 

In 2019, we continued to focus on 
operational efficiency, implemented several 
new initiatives and pursued the realisation 
of previously launched projects: 

we improved cashier zone 
management, which enabled us to 
avoid queues even in the high season 
(the month of December);

we raised the on-shelf availability of 
our goods by 1.1% while reducing 
personnel involvement;
we piloted initiatives such as Retail 
Daily Routines, control instruments, 
operational standards and new store 
structures;
we successfully continued to 
develop an electronic veterinary 
certification system “Mercury”, 
which allows employees to receive 
tasks via scanners and improve their 
productivity;
we launched a new approach toward 
the management of Fresh and Ultra 
Fresh categories by developing and 
rolling out improved operational 
procedures and freshness standards.

Overview

Strategic Report

 Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

31

SUPPLY CHAIN

O’KEY has a well-balanced supply chain 
which allows us to serve our customers’ 
needs in all regions of operation. In 2019, 
we worked to improve it further with 
a focus on efficiency and productivity. 
In particular, we developed the warehouse 
infrastructure, built mutually beneficial 
partnerships with suppliers and transport 
carriers, and introduced cutting-edge IT 
solutions. 

O’KEY hypermarkets operate three 
distribution centres: one federal in Moscow 
and two regionals in St. Petersburg. 
The federal distribution centre located in 
Moscow is specialised in the distribution 
of fresh products, fruits and vegetables, 
FMCG, non-food and alcohol products 
to all stores across the country. 
Both regional distribution centres are 
based in St. Petersburg, with one of 

them specialising in FMCG and the 
other in fruits and vegetables and fresh 
products. This supply chain organisation 
is among O’KEY’s competitive advantages 
as it enables the Company to keep 
a balance between logistical costs, stock 
management and high levels of service.

In 2019, we:

developed a system of centralised 
forecasting and replenishment;
rolled out a new AXAPTA 12 IT solution 
in our distribution centres;
launched the JDA solution used 
in assortment and implantation 
management;
expanded our storage capacities in line 
with our assortment extension; and
optimised the number of transport 
carriers and introduced a new system 
for their evaluation.

Plans

In 2020, we plan to finalise the rollout of 
ORACLE RPAS for all categories. We will 
also increase centralisation in the fresh 
category which will further contribute to the 
overall rate of centralisation.

In addition, we plan to continue the 
development of our warehouse 
infrastructure and supply models to provide 
our hypermarkets with service of the 
highest quality.

LOCATION AND SERVICE AREAS OF O’KEY DISTRIBUTION CENTRES (DCS)

OVERALL NUMBER OF DCS  

Plans

In 2020, we will continue improving our 
operational efficiency and will fully roll-
out initiatives piloted the year before. 
We will finalise the development of 
new planograms and introduce a new 
hypermarket concept which will require 
updated equipment. 

23
23

1
1

Murmansk
Murmansk

St. Petersburg – 2

St. Petersburg
St. Petersburg

Moscow – 1 

NORTH-WEST FD
NORTH-WEST FD

1
1

Syktyvkar
Syktyvkar

13

13

CENTRAL FD

Moscow
CENTRAL FD

Moscow

3
3

3
3

2
2

1
1

4
4

1
1

Rostov-on-Don
Rostov-on-Don

1
1

Saratov
Saratov

Togliatti
Togliatti

Sochi
Sochi

Krasnodar
Krasnodar

Volgograd
Volgograd

1
1

Stavropol
Stavropol

2
2

SOUTH FD
SOUTH FD

1
1

Orenburg
Orenburg

3
3

Ufa
Ufa

Nizhny Novgorod
Nizhny Novgorod

VOLGA FD
VOLGA FD

2
2

URALS FD
URALS FD

3
3

Ekaterinburg
Ekaterinburg

 Surgut
 Surgut

3
3

Tyumen
Tyumen

1
1

Omsk
Omsk

2
2

Novosibirsk
Novosibirsk

SIBERIA FD
SIBERIA FD

2
2

Krasnoyarsk
Krasnoyarsk

1
1

Irkutsk
Irkutsk

Categories of products the distribution centre specialises in:

Fruits and vegetables

Fast Moving

Non-Food

Fresh

Alcohol

3

MOSCOW – 1 

52  K  m2

ST. PETERSBURG – 2 

21.8  and  7.6 K  m2

CENTRALISATION RATE  

62 % (+2 p.p.)

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Operational Review24 Hypermarkets36 DiscountersO’KEYCity Hypermarket FormatAstrakhanAstrakhan32

IT SOLUTIONS

O’KEY strives to be at the forefront of the 
retail industry which is currently undergoing 
a rapid transformation. We believe that 
the implementation and development 
of cutting-edge IT systems and mobile 
applications is necessary to maintain 
our market position and our level of 
competitiveness.  New digital technologies 
allow us to deeply analyse customer 
preferences, develop new ways to 
communicate with customers and provide 
other beneficial opportunities.  

Our operational activity is supported by 
various digital solutions covering the main 
aspects of our business. Our multi-faceted 
IT infrastructure allows us to achieve our 
strategic goals, increase customer loyalty 
and optimise our costs. 

In 2019, we continued to implement 
and improve our integrated IT platform 
using cutting-edge solutions and widely 
recognised software. The updates will 
contribute to business efficiency, facilitate 
sales forecasting and enhance general 
business processes. In 2019, the Group did 
not carry out any significant research and 
development.

In 2019, we: 

Plans

extended EDI by implementing the 
internal document flow initiative, the 
rollout of the automation of penalties, 
facilitating the exchange of electronic 
documents for service procurement 
and extending functionality for 
exchanging electronic invoices;
continued the implementation of the 
new ERP platform and finished the roll-
out of Axapta 12 (Microsoft Dynamics) 
for distribution centres, which will 
enable an increase in operational 
efficiency going forward;
finalised the Oracle RPAS rollout for 
sales forecasting and replenishment 
optimisation, which already covered 
approximately 70% of our assortment;
upgraded the POS platform to the 
newest version of CSI solution (SET 
10), with an ongoing project to upgrade 
store servers to SET 10;
fully implemented a Boss HR solution 
with core HR functions, and extended 
its functionality to employee self-
service. 

In 2020, we plan to continue the 
implementation and extension of innovative 
IT technologies.

We will complement EDI functionality with 
implementation of a vendor portal and with 
extended services, such as Master data 
information management, logistics and 
finance vendor collaboration. This will further 
reduce paper workflows.  

We plan to extend Oracle RPAS to cover 
UltraFresh and Non-Food categories. We will 
also complete the implementation of a new 
ERP platform, finalising master data and 
finance functionality in Axapta 12. We will 
also work to improve supply chain efficiency 
by implementing Transport Management 
and Yard Management solutions, as well as 
upgrading store servers to SET 10.

In February 2020 we launched a new bonus 
loyalty programme, with the use of modern 
data analysis solutions and CRM Manzana. 
All of this will allow O’KEY to provide 
customers with targeted personalised offers.   

/OUR MULTI-FACETED IT INFRASTRUCTURE/

ERP

Supply chain

Category 
management

Microsoft 
Dynamics  
AXAPTA 2012

Manhattan WMS

JDA Software1/

Cash Register

Online Store

HR System

Crystal Service 
Integration

IBM Web-Sphere 
Commerce (CMS, 
Promo)

Boss HR 
application

Customer 
relations

CRM Manzana

Oracle RPAS 

Oracle RPAS

POS platform CSI 
solution (SET 10)

1/ In the process of implementation.

Overview

Strategic Report

 Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

33

E-COMMERCE

O’KEY Group is one of the leaders in 
the Russian e-commerce food market. 
Among our competitive advantages are 
our wide assortment, affordablity and 
high quality service. We use cutting-edge 
IT solutions and constantly develop our 
e-commerce system in order to provide 
excellent service to our customers.

In 2019, e-commerce continued to grow 
strongly in Russia, especially in the 
food segment. Online grocery shopping 
has become a daily routine for many 
customers, who prefer online stores to 
convenience stores or hypermarkets. 
The popularity of grocery delivery services 
is accelerating especially rapidly in 
Moscow, St. Petersburg and in other big 
cities of Russia.  

New players in Russian retail are also 
developing online stores, making the 
market environment more competitive. 

Fast market growth requires flexibility 
and swiftness from retailers: currently, 
one of the leading trends is customer 
demand for delivery within 1-2 hours, 
are ready to pay more to get their orders 
which requires market players to develop 
the logistics system, including the 
deployment of cutting-edge IT solutions. 
Another important trend is the unification 
of the customer base, which means 
retailers increasingly need to approach the 
same customers through both online and 
offline channels.

In 2019, O’KEY Group was among the top 
eight market players by revenue in the 
industry.  

Despite strong competition in the sector, our 
online revenue increased by 20% and reached 
RUB 2 bn, while our online customer base 
grew to 200 thous. people.  

We strive to improve our quality of service 
and facilitate the purchase process for our 
customers. In the reporting year, we continued 
to develop our omnichannel system, with 
every initiative thoroughly reviewed before 
implementation. We automated and optimised 
several business processes, fully modernised 
our e-commerce platform, updated our 
website, increased productivity in our logistics 
and thus established a strong platform for 
further development. 

The Company is a member of the Association 
of Internet Trade Companies, which strives to 
promote fair competition, innovation and the 
positive development of the industry in Russia.

O’KEY GROUP E-COMMERCE 2019 VS. 2018   

ORDERS VIA  
WWW.OKEYDOSTAVKA.RU 
 118 k orders

2018

484 k

TONNES DELIVERED 
 4k tonnes

11.000

2019

602 k

ORDERS MADE  
VIA THE MOBILE APP 

30 %

E-COMMERCE REVENUE  

>15,000

6 %

OF HYPERMARKET REVENUE WHERE 
ECOMMERCE IS PRESENT

ORDERS VIA 
WWW.OKEYDOSTAVKA.RU 

602k

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Operational Review24 Hypermarkets36 DiscountersO’KEYCity Hypermarket Format34

Overview

Strategic Report

 Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

35

Logistics and infrastructure 

/MOSCOW AND ST. PETERSBURG DELIVERY ZONE MAPS/1/

The Company has 12 pick up points 
in Moscow and St. Petersburg, spread 
equally between the two cities. 
Over 100 transport vehicles go on routes 
each day in two cities. 

In 2019, the Company continued to 
develop its logistics IT system. The most 
ambitious initiative of the year was the 
launch of the latest version of the Web 
Sphere Commerce 9 platform, which uses 
modern technology and opens up new 
opportunities for business development. 
As a result, our website loading speed 
increased significantly. 

As for the logistics function, in 2019 we 
started to use new software systems 
which enabled us to increase efficiency 
in the following ways:

A new system for planning and 
optimisation of delivery routes helped us 
to reduce route planning times by 30% 
and delays to customers by 20%, meaning 
couriers began to spend more time with 
the client than on the road. This also 
resulted in better energy efficiency: 
mileage and fuel consumption decreased 
by 20%. 

An order delivery management system 
and mobile app monitors the location and 
work of couriers. This application enabled 
us to promptly respond to changes in 
instructions by the client and to build 
an objective motivation system for our 
couriers.

Moscow delivery zone

St. Petersburg delivery zone

MOSCOW

ST. PETERBURG

1. HM “Vesna Altufevo”

4. HM “Svyatoozerskaya”

1. HM “Vyborgskoye”

4. HM “Bolshevikov”

2. HM “Putilkovo”

5. HM “GOOD ZONE”

3. HM “Rostokino”

6. HM “Kirovograd 
     Columbus”

2. HM “Bogatyrskiy 
     Yakhtennaya”

3. HM “Ladozhskaya”

5. HM “Pulkovskoye”

6. HM “Tallinskoe shosse”

12 pick points  in Moscow and St. Petersburg

MOBILE APP AND WEBSITE

The popularity of the O’KEY mobile app is 
increasing among our customers: in 2019, 
over 30% of orders were made through 
the application. In 2019, we continued 
to develop the mobile app and launched 
a voice assistant in the Android version 
which can search for products and add 
them to the cart as well as showing 
detailed product information.

Customers tend to prefer smartphones 
over laptops and computers. To meet 
this trend, in 2019 we adapted the 
okeydostavka web-site for mobile devices 
which increased conversion for mobile 
users. We also launched push notifications 
which proved successful with customers. 

Furthermore, our website page loading 
speed was more than doubled, allowing us 
to reduce the bounce rate. 

We actively developed the personal 
accounts of users and improved overall 
usability. In particular, in their personal 
accounts customers can now view 
available coupons (valid both online and 
in offline stores), check their purchase 
statistics (with categorisation), and 
add their loyalty cards to Apple Wallet. 
We also prepared to launch a new bonus 
system which will cover all O’KEY stores. 
Customers can accumulate bonus 
points with online and offline purchases, 
and check statistics, active balance 
and promotion goods in their personal 
accounts.

1/ In 2019, the Rostokino pick point was temporary closed for reconstruction until 2020.

Plans

In 2020 the development of e-commerce 
and expansion of both online and offline 
will remain our priority. We plan to further 
improve the usability of the website 
including the optimisation of product 
search. For the convenience of online store 
customers, we plan to launch an English 
version of the okeydostavka site.

We will update the mobile app and expand 
the range of services in personal accounts. 
We will test an express delivery service and 
launch sales of additional assortments 
from our distribution centres. 

O’KEY mobile app allows customers to:

purchase 
goods

use search 
and filters

share 
basket 
between 
users

view 
promotions

pay 
online

view 
order 
history

view offline 
catalogues

locate the 
nearest 
store;

create an 
electronic 
loyalty 
card;

access the 
shopping 
history;

check 
accumulated 
loyalty;

NEW! 
use the 
voice 
assistant 

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Operational Review24 Hypermarkets36 DiscountersO’KEYCity Hypermarket Format 
36

Overview

Strategic Report

 Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

DA! discounters profit 
from synergies with O’KEY 
hypermarkets in procurement, 
imports, and relations with 
suppliers and producers. 
This creates economies 
of scale, increasing our 
purchasing power and 
supporting a high level of 
quality in the goods we source.

STRATEGIC PRIORITIES OF DA!:

O’KEY Group’s 
discounter business 
continued its 
expansion   

1

Growth  
and expansion

2

Strong  
private  labels

3

The best value 
proposition

KEY FIGURES OF 2019

NUMBER OF STORES, 2019

SELLING SPACE, K M²

NET RETAIL REVENUE, RUB BN

100

82

67

46.2

56.8

69.3

17.9

10.3

13.6

2017

2018

2019

2017

2018

2019

2017

2018

2019

In 2019, O’KEY Group’s discounter business 
continued its expansion, with a significant 
31.7% increase in net retail revenue and 
continuous growth in average ticket and 
traffic. We are delighted to see the great 
appreciation customers have for our DA! 
stores, which underpins our motivation 
to further expand the discounter chain. 
In 2019, we opened 19 new DA! stores 
across the Central Federal district, bringing 
the total number of discounters to 100.

The affordability of goods in stores is 
guaranteed by our well-developed private 
label offering and regular promotions with 
leading brands. The convenient locations of 
DA! Stores helps to facilitate the shopping 
experience. 

Our commitment is to maintain the high 
efficiency of our internal operations and 
logistics and provide customers with 
the best assortment and supply solutions. 

NET RETAIL REVENUE, %

LFL NET RETAIL REVENUE, %

LFL TRAFFIC, %

+31.7%

+14.9%

+8.6%

+32.0%

+81.8%

+12.7%

+52.0%

+9.5%

+34.8%

Our discounters adhere to the “every  
day low price” principle, maintaining  
a high quality of goods and ensuring 
an excellent level of service. 

2017

2018

2019

2017

2018

2019

2017

2018

2019

37

DISCOUNTERS BUSINESS  
AT A GLANCE

NET RETAIL REVENUE 
IN 2019

RUB17.9 bn

AVERAGE STORE SELLING
SPACE

693  m2

PRODUCT RANGE, SKUS

2,520

PRIVATE LABEL SKUS

1,019

PERCENTAGE OF OWNED  
SPACE

27  %

DISCOUNTER SHARE 
IN GROUP SALES 2019

11  %

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Operational Review24 Hypermarkets36 DiscountersDA! Discounter  Format38

PERFORMANCE

In 2019, net retail revenue generated by 
DA! grew by 31.7% YoY to RUB 17,856 mln, 
supported by a steady growth in traffic 
(up 24.5% YoY) and the average ticket (up 
5.8%) which reached 17.856 RUB by the 
end of the reporting year. This significant 
growth was achieved in all major 
segments. 

To ensure robust growth, we continued 
to effectively manage our assortment 
and maintain a competitive pricing policy, 
including our private labels. We focused on 
optimisation and extention of ultra-fresh 
and fresh products, such as dairy, fresh 
meat and poultry, fruits and vegetables. 
A total of 182 SKUs were added to our 
portfolio throughout the year, including  
86 private label SKUs. 

OUR PEOPLE

At DA!, we aim to hire the best 
professionals in the field, creating a team 
consisting of loyal employees who are 
passionate about their work. Due to our 
continued expansion, in 2019 we grew the 
total number of our employees by more 
than 19.8% compared to the previous year. 
As of 31 December 2019, DA! discounters 
employed 2,331 people.

We adhere to the principles of gender 
diversity and provide equal opportunities 
to both men and women: 58% of our 
employees are female. We treat our 
employees equally regardless of their 
age, gender or nationality and make hiring 
decisions based on candidates education, 
qualifications and readiness to develop 
their professional skills. 

WIDE RANGE OF GOODS 
OF THE HIGHEST QUALITY 
AT THE MOST ATTRACTIVE PRICES

DA! keeps up with the latest trends to make 
our stores the best value for money for our 
customers. In 2019, we: 

   Every day
 low price

DA! NET RETAIL  
REVENUE GROWTH YOY

+31.7%

introduced local pricing for fresh fruits 
and vegetables;
improved logistics to provide 
customers with the freshest goods;
expanded our assortment in the fresh 
and ultra-fresh categories;
improved our standard planograms to 
provide more consumer friendly layouts 
and to profit from better stock rotation;
intensified our direct import efforts 
regarding goods that need to be 
obtained from abroad;
equipped our stores with chillers  
for cold drinks;
optimised the bulk food facilities in 
our confectionery and frozen sections, 
introduced nuts and dried fruits in the 
bulk food section;
remodelled our merchandising 
equipment at the check-out tills.

DA! EMPLOYEES BY AGE

Age

Number of employees

Share, %

TOTAL    2,331

388

1,009

 < 25 YEARS 

 25-35 YEARS 

 35-45 YEARS 

743

  >55 YEARS

191

17%

43%

32%

8%

Overview

Strategic Report

 Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

39

PRIVATE LABELS AND OWN PRODUCTION

According to our research, retail customers 
tend to appreciate products at attractive 
prices and of high quality, which are  
a close equivalent to branded products. 
Therefore, one of our strategic priorities  
is strengthening our private label products. 
While developing the PL assortment,  
we follow the latest trends in the retail 
industry and seek to meet customers’ 
changing preferences.

The frequency of such audits depends 
on previous audit results and the 
potential risk factors of the particular 
goods. In addition, we initiate checks 
in independent accredited laboratories 
to evaluate and ensure the quality of the 
product. The frequency of laboratory 
checks depends on the risk parameters for 
different product categories and may vary 
from one to twelve checks per year.

Private label products significantly 
contribute to our turnover: they comprise 
40% of our total number of SKUs.  
In 2019, PL sales grew slightly better than 
branded products. In the reporting year 
we introduced 86 new private label SKUs, 
some of them under the “farm label” which 
represents regional and traditional high 
quality production. Meanwhile, we also 
revised 125 existing private label SKUs  
with regard to their layout and design.  
Our total number of private label SKUs 
reached 1,019 SKUs. For our private label, 
we use 84 registered brands which are 
used as umbrella brands for different 
categories and quality levels. 

The quality of our private label goods 
is ensured by strictly following legal 
requirements and imposing additional 
quality checks at the supplier and product 
levels. Producers of our private label 
products have to undergo external audits 
which are based on GFSI  (Global Food 
Safety Initiative) requirements.

Our goal is to keep the private label 
assortment modern and trendy, and in 
the future we will continue to introduce 
new private label SKUs and improve the 
packaging layout.

Plans

In 2020, we will continue the expansion  
of the discounter chain and plan to open  
up to 30 new DA! stores. We will do our 
upmost to progress the development of 
private label products in terms of quality, 
packaging layout and number of SKUs. 

We strive to be a fast-mover in a 
competitive environment, identifying trends 
and reacting quickly to meet customer 
needs. We strive to develop relationships 
with regional producers and in 2020 
we will test local supplies of traditional 
dairy products in the Ryazan, Kaluga 
and Tula regions. We will focus on the 
productivity improvement of our stores, 
developing the product layout schemes, 
merchandising and logistics. 

PRIVATE LABEL, SKUs

1,019

OF TOTAL NUMBER 
OF SKUs, %

40%

TWO-LEVEL QUALITY CHECK:

Supply level –  
GFSI certification

Product level – 
laboratory checks 

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Operational Review24 Hypermarkets36 DiscountersDA! Discounter  Format  
  
40

Overview

Strategic Report

Operational Review

 Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

41

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial ReviewREVIEW42

Overview

Strategic Report

Operational Review

 Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

43

Cost of goods sold and gross profit

The table below provides a breakdown of the cost of goods sold in 2019 and 2018:

REVENUE

In 2019, total Group revenue increased by 
2.3% YoY to RUB 165,086 mln. The revenue 
increase was primarily triggered by 
the continuing expansion of DA! and 
higher shelf inflation. At the same time, 
organic Group total revenue, excluding 
the effect of the supermarket business 
sale, increased by 3.0% YoY, on the back 
of continuing double-digit growth in 
the discounter business.

KEY FINANCIAL RESULTS

The value-for-money concept continued 
to show its efficiency: LFL revenue of DA! 
grew by 14.9% YoY, supported by a steady 
increase in LFL traffic and average ticket 
(up 8.6% YoY and 5.8% YoY respectively).

IFRS 16 IMPLEMENTATION

under IAS 17. The associated right-of-use 
assets for leases were measured at their 
carrying amounts as if the standard had 
been applied since the commencement 
date, but discounted using the Group’s 
incremental borrowing rate at the date of 
initial application.

The Group has applied IFRS 16 since 
1 January 2019. Upon adopting IFRS 16, 
the Group recognised its lease liabilities 
in relation to leases which had previously 
been classified as “operating leases” 

Upon implementing the standard, 
the Group’s management began to assess 
its performance based on the figures 
presented in accordance with IFRS 16.

12M  
2019

% of 
revenue

12M 2018 
(IFRS 16 unaudited) 

% of 
revenue

∆ YoY,  
bps

12M 2018 
(IAS 17)

% of 
revenue

∆ YoY,  
bps

 165,086

100%

 161,303

100.0%

—

 161,303

100.0%

RUB mln

Total revenue

Cost of trading stock 
(less supplier bonuses)

Inventory shrinkage

Logistics costs

Cost of goods sold

(125,987)

76.3%

(123,400)

76.5%

(19)

(123,922)

76.8%

(118,330)

71.7%

(115,981)

71.9%

(22)

(115,981)

71.9%

(3,127)

(3,896)

1.9%

2.4%

0.4%

(2,875)

(3,902)

(642)

1.8%

2.4%

0.4%

Labelling and packaging costs

(633)

Gross profit

 39,100

23.7%

 37,904

23.5%

 11

(6)

(1)

 19

(2,875)

(4,424)

(642)

1.8%

2.7%

0.4%

 37,382

23.2%

—

(51)

(22)

 11

(38)

(1)

 51

The Group’s gross profit margin increased 
by 19 bps YoY on a comparable basis 
while increasing in absolute terms by 
RUB 1,196 mln, driven by better sales and 
optimisation of assortment matrix and 
continuing improvement of purchasing 
conditions. 

Increase of import of own brand 
assortment in different categories also 
positively affected gross margin.

Shrinkage costs increased by 8.8% YoY, 
mainly due to cancelling supplier returns 
of products with a shelf-life of less 
than 30 days.

Logistics costs remained flat at 2.4% 
of revenue in 2019, as two opposing factors 
offset one another: as quality standards 
were increased, processing costs also 
grew, however that was compensated for 
by a substantial decrease in delivery tariffs 
through a tender process.

RUB mln

Total Group revenue

O’KEY

DA!

Organic Group revenue

O’KEY

DA!

Gross profit

Gross profit margin

Group EBITDA

Group EBITDA margin

EBITDA O’KEY

EBITDA margin O’KEY

EBITDA DA!

EBITDA margin DA!

Net profit (loss)

Net profit (loss) margin

12M  
2019

12M 2018 

(IFRS 16 unaudited) 

∆ YoY  
2019 / 18

12M 2018  
(IAS 17)

∆ YoY  
2019 / 18

GENERAL, SELLING, AND ADMINISTRATIVE COSTS

 165,086

 147,175

 17,911

 165,086

 147,175

 17,911

 39,100

23.7%

 14,061

8.5%

 14,277

9.7%

(215)

-1.2%

747

0.5%

 161,303

 147,688

 13,616

 160,322

146,706

 13,616

 37,904

23.5%

 14,133

8.8%

 14,926

10.1%

(793)

-5.8%

(1,047)

-0.6%

2.3%

-0.3%

31.5%

3.0%

0.3%

31.5%

3.2%

 19

-0.5%

(24)

-4.4%

(41)

-72.8%

 462

-171.3%

 110

 161,303

 147,688

 13,616

 160,322

 146,706

 13,616

 37,382

23.2%

 8,644

5.4%

 10,416

7.1%

(1,772)

-13%

(599)

-0.4%

2.3%

-0.3%

31.5%

3.0%

0.3%

31.5%

4.6%

 51

62.7%

 316

37.1%

 265

-87.8%

 1,181

-224.7%

 82

The table below provides the general, selling, and administrative expenses breakdown for 12M 2019 and 12M 2018:

RUB mln

Personnel costs

Depreciation and amortisation

Communication and utilities

Advertising and marketing

Repairs and maintenance

Operating taxes

Insurance and bank commissions

Security expenses

Legal and professional expenses

Expense relating to variable lease 
payments / Operating lease expense

Materials and supplies

Other costs

Total

12M  
2019

% of 
revenue

12M 2018 
(IFRS 16 unaudited) 

% of 
revenue

∆ YoY,  
bps

12M 2018 
(IAS 17)

% of 
revenue

∆ YoY,  
bps

 14,672

 8,100

 3,656

 2,268

 1 317

 638

 918

 713

 656

347

 321

 24

8.9%

4.9%

2.2%

1.4%

0.8%

0.4%

0.6%

0.4%

0.4%

0.2%

0.2%

0.0%

 14,068

 7,782

 3,503

 2,012

 1,228

 803

 817

 736

 630

 461

 294

 29

8.7%

4.8%

2.2%

1.2%

0.8%

0.5%

0.5%

0.5%

0.4%

0.3%

0.2%

0.0%

 33,630

20.4%

 32,362

20.1%

 17

8

 4

 13

 4

(11)

 5

(2)

 1

(8)

 1

(0)

 31

 14,068

 4,367

 3,503

 2,012

 1,230

 803

 817

 736

630

5,426

 294

 29

8.7%

2.7%

2.2%

1.2%

0.8%

0.5%

0.5%

0.5%

0.4%

3.4%

0.2%

0.0%

 33,915

21.0%

 17

 220

 4

 13

 4

(11)

 5

(2)

 1

(315)

 1

(0)

(65)

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial ReviewFinancialReview44

In 2019, personnel costs as a percentage 
of revenue increased by 17 bps to 8.9% 
or by RUB 604 mln YoY. This increase 
was largely attributable to necessary 
wage increases at the hypermarkets 
business in the second half of 2018 and 
to new discounter openings, partly offset 
by the sale of the supermarket business.

Communications, utilities, repairs, 
and maintenance expenses increased 
as a percentage of revenue by 8 bps 
YoY or by 5.1% in absolute amount. 
The increase was primarily caused by 
indexing utility tariffs in the second 
half of 2019, rising tariffs for cleaning 
services and planned equipment repairs 
in 2019. The Group continues to work 
towards optimising related costs and 
efficiency improvements.

Advertising and marketing expenses as 
a percentage of revenue increased by 
13 bps driven mostly by higher expenses 
related to promotional campaigns and 
introduced regular issuance of leaflets 
for Fresh categories.

Insurance and banking expenses 
as a percentage of revenue increased 
by 5 bps due to the growing usage of cards 
for payment by our clients and increase 
in traffic.

Depreciation and amortisation increased by 
85.5% YoY in comparison with 2018 figure 
under IFRS 17 due to the implementation of 
new IFRS 16 standard.

OTHER OPERATING INCOME
AND EXPENSES

In June 2019, the Group signed 
an agreement with a third party 
for the sale of subsidiaries holding 
rights for lease of land plots and other 
related non-current assets in Moscow. 
According to the agreement, the total 
proceeds are RUB 1,553 mln.

Additionally, the Group recognised 
an impairment loss in the amount 
of RUB 821 mln (vs RUB 369 mln in 2018), 
primarily in respect of mature low-
performing stores, including some stores 
in both the O’KEY and DA! segments.

FOREIGN EXCHANGE 
GAIN /(LOSS)

The foreign exchange gain was due 
to a substantial difference in exchange 
rates at both the end and the beginning 
of the reporting period, arising primarily 
from intragroup USD-denominated loans.

NET FINANCE COSTS

Finance costs on loans and borrowings 
decreased as a percentage of revenue 
by 0.3% YoY, driven by a decline 
in the weighted average interest rate from 
8.8% in 12M 2018 to 8.5% in 12M 2019. 
At the same time, total finance costs 
increased by 58.3% YoY as a result of 
additional interest costs on lease liabilities 
in the amount of RUB 2,223 mln under 
the new IFRS 16 standard.

45

RUB mln

Net cash from operating activities

Net cash (used in) / from investing activities

Net cash used in financing activities

Net (decrease) / increase in cash and cash 
equivalents

Effect of exchange rate on cash and cash 
equivalents

FINANCIAL LIABILITIES

12M 2019 
(IFRS 16)

12M 2018 
(IAS 17)

11,078

(1,352)

(12,922)

(3,196)

(9)

4,762

3,479

(7,248)

993

(31)

By 31 December 2019, net debt had 
increased by 1.9% YoY to RUB 26,212 mln.

With its major creditors, the Group 
negotiated a new covenant calculated 

as total interest-bearing liabilities (net 
debt and lease liabilities) divided by 
the EBITDA based on IFRS 16. The Group 
complies well with all bank covenants 
as of 31 December 2019.

RUB mln

EBITDA LTM

Total debt

Short-term debt

Long-term debt

Cash & cash equivalents

Net Debt

Total Lease Liabilities

Short-term lease liabilities

Long-term lease liabilities

As of 31 December 
2019 (IFRS16)

As of 31 December 
2018 (IAS17)

14,061

31,719

1,629

30,090

5,507

26,212

25,122

3,950

21,173

8,644

34,425

2,461

31,964

8,712

25,713

—     

—     

—     

Total Interest-Bearing Liabilities 
(Net of сash & сash equivalents)

Total Interest-Bearing Liabilities 
(Net of сash & сash equivalents) / EBITDA

51,334

25,713

3.7

2.97

Overview

Strategic Report

Operational Review

 Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

CASH FLOW
AND WORKING CAPITAL

Net cash from operating activities 
during the reporting period improved 
from RUB 4,762 mln in 12M 2018 to 
RUB 11,078 mln in 12M 2019, due to, 
amongst other factors, the implementation 
of IFRS 16. Repayment of the principal 
amount of lease liabilities and interest paid 
on them in the amount of RUB 6,370 mln 
were presented in cash flows from 
financing activities, while in 2018 under 
IAS 17 all lease payments were presented 
in cash flows from operating activities.

Net cash used in investing activities 
amounted to negative RUB 1,352 mln 
in 2019. This was primarily a result of 
RUB 1,553 mln in proceeds received 
from the sale of subsidiaries owning 
lease rights for two land plots and other 
non-current assets, which partly offset 
the Group’s 2019 capital expenditures 
(CAPEX) of RUB 2,919 mln (excluding VAT). 
During the reporting period, the Group paid 
RUB 1,004 mln (excluding VAT) for the 
development of its hypermarket business 
and RUB 1,915 mln (excluding VAT) for the 
development of its discounter business.

Net cash used in financing activities in 
12M 2019 amounted to RUB 12,922 mln. 
Over the reporting period, the Group 
attracted RUB 13,253 mln in financing 
and made repayments of loans and 
borrowings totalling RUB 15,844 mln. 
As at 31 December 2019, the Group had 
RUB 15,947 mln of undrawn, committed 
borrowing facilities available in Russian 
roubles on a fixed and floating basis, in 
respect of which all conditions have been 
met. Proceeds from these facilities may 
be used to finance operating and investing 
activities as necessary.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial ReviewFinancialReview46

Overview

Strategic Report

Operational Review

Financial Review

 Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

47

MANAGEMENT

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Risk Management48

RISK MANAGEMENT SYSTEM

Our risk management system is aimed 
at providing a reasonable guarantee that 
the Company’s strategic goals will be 
achieved in a timely manner and that 
the level of risks faced by the Group 
remains acceptable for management 
and shareholders. We operate a unified 
approach to risk management through the 
Group Risk Standard, which comprises a 
range of relevant tools and methodologies 
aimed at early risk detection and risk 
mitigation.

Internal Audit undertakes both regular 
and ad hoc reviews of risk management 
controls and procedures, the results 
of which are reported to the Audit 
Committee. The Group, through its 
training and management standards and 
procedures, aims to develop a disciplined 
and constructive control environment in 
which all employees understand their roles 
and obligations. Identified risk areas are 
monitored quarterly and followed by a 
coordinated improvement programme.

The Board of Directors has overall 
responsibility for the establishment and 
oversight of the Group’s risk management 
framework. The Group’s Audit Committee 
oversees how management monitors 
compliance with the Group’s risk 
management policies and procedures, 
and reviews the adequacy of the risk 
management framework in relation to the 
risks faced by the Group. Internal Audit 
assists the Group’s Audit Committee in its 
oversight role. 

In 2019, Company ensured the effective 
functioning of its risk management 
system by identifying and assessing 
risks in a timely manner, developing and 
implementing measures to manage 
those risks. Senior management devoted 
significant attention to managing key 
risks that have a high impact and a high 
probability. The Board of Directors reviewed 
information on managing the Company’s 
key risks on a quarterly basis.

In 2019, the Company continued to develop 
its risk management system:

A declaration and provision on the 
Company’s risk appetite were approved 
by the Board of Directors. Risk appetite 
establishes the level of risk that is 
acceptable in terms of achieving 
the Company’s goals and facilitates 
effective decision-making while taking 
risks into account.

The Company’s bylaws establishing 
a unified methodology and procedure 
for cooperation and responsibility 
regarding risk management were 
updated. No significant changes were 
made to the Company’s corporate 
governance system in 2019 overall 
as a result of changes to the risk 
management system.

The Board of Directors

•  Overall responsibility for the 

establishment and oversight of 

the Group’s risk management 

framework

The Audit Committee

•  Oversees how management monitors 

compliance with the Group’s risk 

management policies and procedures

•  Reviews the adequacy of the risk 

management framework in relation to the 

risks faced by the Group

Executive management 
(CEO and Management Board)

•  Oversees implementation of, and 

adherence to, risk management policies
•  Monitors and manages risks relevant to job 

function

•  Carries out risk identification and reporting
•  Performs operational risk management

Internal Audit

•  Assists the Group’s Audit 

Committee in its oversight role
•  Undertakes both regular and ad 
hoc reviews of risk management 

controls and procedures, the 

results of which are reported to 

the Audit Committee

49

Overview

Strategic Report

Operational Review

Financial Review

 Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

/MAP OF PRINCIPLE RISKS/

High

k
s

i
r

e
h
t

f
o

y
t
i
l
i

b
a
b
o
r
P

4

1

2

5

6

14

9

11

7

8

12

3

10

13

Low

Strategic risks
1.  Economic outlook

2.  Competition risk

3.  Political risk

4.  Regulatory risk

Materiality (affect) of the risk

High

Operational risks
5.  Changing customer expectations

Financial risks
10. Providing sufficient level of financing

6.  Employee recruitment and retention

11. Tax regulations

7.  Supply chain risk 

12. Changes in working capital

8.  IT platform developpment

13. Risk of misstatements in financial statements

9.  IT security threats

14. Risks of currency and interest rates volatility

– estimated likelihood /risk impact

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Risk ManagementRiskManagement 
 
 
 
  
50

Overview

Strategic Report

Operational Review

Financial Review

 Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

51

Below we describe the key risks that could have a material adverse effect on our business, our financial and operational performance and, as 
a result, could affect our share price and our reputation. Additional risks not known to us or those risks that we currently consider immaterial, 
may also impair our business operations. We do not expect to incur any risks that may jeopardise the continuity of our business.

/PRINCIPLE RISKS/

Name of Risk

Definition & Potential Impact

Mitigating Actions

Name of Risk

Definition & Potential Impact

Mitigating Actions

STRATEGIC RISKS

1.

Economic 

outlook

2.

Competition 

risk

Our business is affected by uncertainties associated 
with changing economic conditions, particularly 
in the current environment of global economic 
instability. Therefore, we may face reduced customer 
demand as the income and purchasing power of 
our customers decreases under the impact of the 
weaker macroeconomic environment exacerbated by 
declining oil prices and sustained rouble volatility, as 
well as the coronavirus pandemic.

We closely monitor the changes in the macroeconomic 
environment, income levels, consumer confidence index and other 
indicators. Therefore, if significant unfavourable developments 
occur, we are ready to take corrective steps and adjust our 
business model.

In order to avoid potential supply disruption due to the coronavirus 
pandemic, we strengthen the loading of our distribution centres. 
We also take various preventive measures against the virus 
spreading, such as regular disinfection and employees’ daily 
temperature checks.

The retail sector in Russia is highly competitive. 
We face strong competition from other retailers 
(Russian and international), some of which are larger 
and have greater resources. Retail chains compete 
mainly over store locations, product ranges, price, 
service and store conditions. Some competitors might 
be more effective and faster in capturing certain 
market opportunities, which in turn may negatively 
impact our market share and our ability to achieve our 
performance and expansion targets.

We focus on enhancing our customer value proposition 
through the introduction of a competitive pricing policy, the 
implementation of effective marketing initiatives and assortment 
structure improvement.

We put considerable effort into aligning our hypermarket price 
perceptions with the “best value for money” concept.

In 2019 we also launched several projects such as the redesign 
of our private labels package (“That’s what you need!”, “O’KEY”), 
development & implementation of new brands in the “O’KEY 
Selection” private label line (“Farmers collection”, “Organic”).

3.

Political risk

Although political stability in Russia has improved, 
Russia is still a state whose political, economic and 
financial systems are rapidly developing and changing.

Although these risks are outside the control of the Group,  
O’KEY monitors political developments closely  
and maintains strong relationships with various national 
industry bodies.

4.

Regulatory risk Our operations are subject to various government 

regulations and industry specific legislation 
with respect to quality, packaging, health and 
safety, labelling, distribution and other standards. 
Some regulations are still being developed in Russia. 
Current and future government regulations or changes 
thereto may require us to change the way we run 
our operations and could result in cost increases. 
Failure to comply with regulations can also lead to 
reputational damage.

We aim to ensure compliance with all applicable regulations by 
monitoring regulatory developments and changes, and following 
up and responding to changes in regulations and standards in 
a timely manner.

The new requirements for the marking of products (tobacco 
products, shoes and clothing) and for digital veterinary certificates 
had a significant influence on all players on the market.

For this reason, during 2019, we developed and implemented 
timely and essential changes in Company’s main business 
processes (such as goods ordering/receiving/return, stocktaking), 
and updated relevant internal policies, procedures and 
information systems.

Additionally, on its own initiative, O’KEY Group S.A. was the first 
Russian food retailer to fully stop selling primary oil plastic bags. 
This step was inspired by O’KEY’s environmental concerns and the 
introduction of new Live Green corporate policy requirements.

To maximise the efficiency and relevance of such assessments, 
we monitor internal and external reports on retail market 
development and changes in O’KEY positioning.

As the result of these activities, in 2019, product of our private 
label “O’KEY” received six gold and three silver medals on 
international competition “Quality guarantee 2019”.

Additionally, during the FY 2019, we enhanced the volume and 
quality of our promo campaign. In this context, we launched the 
new promo concept, "Fresh weekly offers", that will propose fresh 
goods that meet expectations of our clients in part of prices, 
volume and quality.

To improve motivation we have developed coaching in our stores, 
the Performance Appraisal system that is conducted on a regular 
basis and rewards employees based on their individual results.

We also promote internal opportunities for career development 
via regular trainings and special programmes.

During 2019, we continued to increase the effectiveness of 
operations at distribution centres, stores and head office levels.

We finished the implementation of the new system Axapta 12 
(Microsoft Dynamics) in our distribution centres and optimised 
the number of transport carriers with introducing a new evaluation 
system for them.

We also implemented Oracle RPAS for sales forecasting and 
replenishment optimisation (70% of core categories are covered).

OPERATIONAL RISKS

5.

Changing 

customer 

expectations

We strive to provide our customers with a wide 
range of goods and services, at competitive prices. 
However, we recognise that our customers’ shopping 
habits and expectations are influenced by the 
economic environment and will change over time.

6.

Employee 

recruitment  

and retention

7.

Supply chain 

risk

Competition for highly qualified management 
and store personnel remains intense in Russia. 
To meet our expansion plans we need highly skilled 
employees. Our future success depends in part on our 
continued ability to hire, and retain new employees. 
We understand that any inability to attract and retain 
highly qualified employees and key personnel in the 
future could have a material adverse effect on our 
business. 

Our financial performance depends in part on reliable 
and effective supply chain management. We rely 
on third parties to supply us with merchandise 
and services. The third parties that supply us with 
merchandise and services also have other customers 
and may not have sufficient capacity to meet all of 
their customers’ needs, including ours, during periods 
of excess demand. Shortages and delays could 
materially harm our business. Unanticipated increases 
in prices could also adversely affect our performance. 
Furthermore, we may be exposed to risk of delays and 
interruptions to our supply chain because of natural 
disasters, in case we are unable to identify alternative 
sources of supply in a timely manner.

– estimated likelihood /risk impact

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Risk ManagementRiskManagement52

/PRINCIPLE RISKS/

Overview

Strategic Report

Operational Review

Financial Review

 Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

53

Name of Risk

Definition & Potential Impact

Mitigating Actions

Name of Risk

Definition & Potential Impact

Mitigating Actions

8.

IT Platform 

Development

Execution of our strategic targets requires adaptation 
of current IT infrastructure to the changing business 
needs. As the business grows the complexity of 
processes supporting it and diversity of tasks around 
such growth are increasing. Delayed or inappropriate 
decisions on development of the infrastructure can 
lead to failures in meeting Group goals and impede 
attainment of longer-term goals.

In 2019, we completed the implementation of several key 
applications and systems in accordance with our strategy:

•  Axapta 12 (Microsoft Dynamics) for distribution centres;

•  Boss HR solution with core HR functions,  

and extended its functionality to employee self-service;

•  Upgrade of the POS platform to the newest version  

of CSI solution (SET 10).

9.

IT security 

threats

FINANCIAL RISKS

10. Providing 

sufficient level  

of financing

Already by the end of 2019, we noticed positive improvements in 
our store and head office processes.

We employ a number of measures, including employee training, 
comprehensive monitoring of our networks and systems, and 
maintenance of backup and protective systems (such as firewalls, 
virus scanners and others) in attempt to reduce the threats to our 
IT & business infrastructure.

We are observing an increase in IT security threats 
and higher levels of professionalism in computer 
crime. Our systems and solutions, as well as those 
of our counterparties remain potentially vulnerable 
to attacks. Depending on their nature and scope, 
such attacks could potentially lead to the leakage 
of confidential information, improper use of our 
systems, manipulation and destruction of data, sales 
downtimes and supply shortages, which in turn could 
adversely affect our reputation, competitiveness, and 
business, financial and operational performance.

Recent changes in the macroeconomic situation 
might result in a liquidity squeeze and tightening 
of lending policies by Russian banks. Given the 
expansion programme in the coming periods, issues 
with availability of external financing or significant 
changes in its cost can negatively impact our Group’s 
ability to execute its expansion programme.

We maintain available lines of credit to close potential liquidity gaps.

We diversify and enlarge the list of partnering banks to 
increase our control over the availability and cost of financing. 
Our securities are listed on the London Stock Exchange, allowing 
us to utilise the secondary placement of shares as an alternative 
source of financing.

11. Tax regulations Russian tax law has complex tax rules, which may be 
interpreted in different ways and tax rules are subject 
to frequent changes. Examinations by tax authorities 
and changes in tax regulations could adversely 
affect our business, and financial and operational 
performance.

Our tax and legal specialists review compliance with applicable 
tax regulations, current interpretations issued by the authorities 
and judicial precedents resulting from tax disputes. This work 
is conducted on a regular basis and in a consistent manner 
and ensures we are aware of any changes that we may need 
to enforce.

Changes in tax law could result in higher tax expense 
and payments. Furthermore, legislative changes could 
materially impact tax receivables and liabilities as well 
as deferred tax assets and deferred tax liabilities.

12. Changes in 

working capital

Inability to control and manage elements of the 
working capital can result in negative changes for 
the operating cash flow and lead to liquidity gaps and 
excessive reliance on external financing.

We exercise constant control over working capital, which 
is detailed in our monetary policy. The aim of this policy is 
to minimise prepayment balances and control of overdue 
receivables.

We are also taking steps to improve stock management efficiency 
by establishing and monitoring KPIs and organising training 
sessions for store employees.

13. Risk of 

misstatements 

in financial 

statements

We face exposure to risks relating to failures in proper 
financial reporting and the classification of accounting 
entries, and risks of making inaccurate accounting 
estimates.

We regularly monitor internal controls over financial reporting 
to prevent misstatements in financial statements. We have 
a qualified team of finance professionals who prepare our 
financial statements, and our consolidated IFRS financial 
statements preparation process is largely automated.

For a description of financial risks and exposure calculations, 
please refer to the note 29 and 31 in the Group Consolidated 
Financial Statements

14. Risks of 

currency and 

interest rates 

volatility 

We are exposed to fluctuations in exchange rates  
because of loans received in USD and contractual 
obligations in USD and EUR. Although measures are 
taken to minimise this risk, it is likely that exchange 
rate and interest rate fluctuations occurred in Q1 2020 
will influence our results. 

Certain currency risks are controlled through switching payments 
into roubles, setting caps or hedged using derivative financial 
instruments.

On 31 December 2019 more than 80% of the portfolio are fixed 
interest rate loans and approximately 96% of the portfolio are RUB 
loans. 

Internal control and risk management 
system

Regarding the internal controls in the area 
of accounting and financial reporting, 
the following should be noted:

Controls have been established in the 
processing of accounting transactions 
to ensure appropriate autorisations for 
transactions, effective segregation of 
duties and the complete and accurate 
recording of financial information.

The Board also approves all significant 
investments. The Board receives 
monthly financial reports setting out 
the company's financial performance 
in comparison to the approved budget 
and prior year figures. 

Staff involved in the company's 
accounting and financial reporting 
are appropriately qualified and are 
kept up-to-date with relevant changes 
in International Financial Reporting 
Standards (“IFRS”). Additionally, specific 
training and written guidance on 
particular matters is provided where 
needed. Written guidance, regularly 
updated for business developments 
and regulatory changes, is available 
to all relevant staff members and 
provides a summary of the company's 
accounting and financial reporting 
policies and procedures.

– estimated likelihood /risk impact

Completeness and timely recording 
of financial information is ensured 
through regular reviews, monitoring of 
specific key performance indicators, 
validation procedures by functional 
leaders and as an additional check, the 
process of internal and external audit.

The company relies on 
a comprehensive system of financial 
information and oversight. Strategic 
plans, business plans, budgets and 
the interim and full-year consolidated 
accounts of the company are drawn up 
and brought to the Board for approval.  

Any weaknesses in the system of 
internal controls identified by either 
internal or external auditors are 
promptly and fully addressed. 

The external auditors perform a limited 
review of the company's half-year 
consolidated financial statements and 
a full audit of the annual consolidated 
financial statements.

In accordance with the requirements of 
IFRS, we disclose detailed information on 
the market, credit and foreign exchange 
risk to which it is exposed, as well as 
strategy for managing the risks.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Risk ManagementRiskManagement54

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

 Corporate Responsibility

Corporate Governance

Financial Statements

55

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Corporate Responsibility56 Corporate Social Responsibility56 Our Employees60 Health and Safety60 Human Rights and Diversity62 Our Communities63 Environmental ResponsibilityRESPONSIBILITY56

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

 Corporate Responsibility

Corporate Governance

Financial Statements

O’KEY believes that social responsibility is an essential factor 
of long-term development for any business. Instead of considering 
only financial and operational results, we develop a responsible 
approach towards society. 

57

THE NUMBER  
OF EMPLOYEES

18,344

REDUCE OUR STAFF  
TURNOVER

37%

BREAKDOWN OF STAFF 

Breakdown of staff by gender, %

Breakdown of staff by age, %

  MALE

28%

7%

29%

18-25 YEARS 

26-35 YEARS 

Our team in numbers

In 2019, average headcount of our 
hypermarkets reached 18,344, which was 
comparable to 2018. In 2019, we managed 
to reduce our staff turnover for the retail 
division of the Company by 37%.

  FEMALE

72%

31%

 36-45 YEARS 

25%

46-55 YEARS 

8%

>56 YEARS 

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Corporate ResponsibilityCorporate SocialResponsibility56 Corporate Social Responsibility56 Our Employees60 Health and Safety60 Human Rights and Diversity62 Our Communities63 Environmental ResponsibilityO’KEY SOCIAL RESPONSIBILITYO’KEY Group operates in different geographical areas of Russia, from large cities to small towns and affects various stakeholders, such as business partners, local communities, governmental bodies, media and NGOs. We continuously develop different communication tools with our stakeholders, which helps us to create and sustain mutually beneficial partnerships, ensures continuous progress and promotes general business development. Our key stakeholders are:customers and partners;shareholders and financial community; мemployees;government and local authorities; local communities;media. OUR EMPLOYEES O’KEY’s HR policy is focused on the continuous improvement its HR processes and services, including onboarding, training and development, and professional recognition of the Company’s specialists. We strive to create a productive working environment and open up new opportunities for employees to realise their professional and personal potential. We are aware of the impact that our corporate climate has on in-store service quality. Therefore, in 2019 we took the first steps in  implementing the “HAPPY WORK” culture across the Company and will continue to do so in the following years.Key focus areas of the HR strategy: introducing modern technologies and automating HR services;building an effective organisational structure and management team;creating a positive image of the O’KEY brand in the Russian labour market;creating a culture of engagement and effectiveness;systematic staff turnover management;implementing the best HR practices.In 2019, we focused on quality and service ownership, reshaping our leadership role and building a mentoring culture in our stores. To achieve these goals the Company launched or expanded two major projects:”You are the face of the Company”, a project aimed at raising awareness of the significance of each employee for the Company’s successful performance, competitive edge, and attractiveness to its staff and customer base;The “100% Professional” competition, aimed at recognising professional excellence and increasing the social capital of linear careers, was first held in 2018 but was further expand in 2019, increasing its scale and impact and ensuring our culture recognises employee performance and professional skills.O’KEY seeks to improve labour productivity and effectiveness and to automate all pro-cesses, including HR. Therefore, in 2018–2019 the Company completed an ambitious transition to a new advanced “BOSS-Kadrovik” system. The new system automates all key HR processes, from HR activities and payroll calculations to managing compensation and benefits and employees’ online accounts. In 2020, we will add modules for managing per-sonnel costs and budgeting, and health and safety, and will integrate the HR system with recruitment and business trip management.Within the new HR system we implemented a tool designed especially for O’KEY which allows store management teams to easily and efficiently arrange the flexible planning of schedules. The need for such a tool arose as the Company uses various forms of employment and changes working hours depending on business needs. In 2020, we will concentrate on programmes supporting the further enhancement of our service culture and our employer brand. Our focus will be on:the quality of training and onboarding processes;developing non-directive management skills and a coaching leadership style for retail management;ensuring service excellence at stores for internal and external customers;employee health;managing skills development;occupational safety;committees for continuous improvement of processes. 
 
 
58

/O’KEY VALUES/

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

 Corporate Responsibility

Corporate Governance

Financial Statements

Effective team

Outstanding results

Professional environment

Excellent service

Innovation

Corporate culture

In 2019, the key tasks of the Company 
included enhancing customer-focused 
service and building a mentoring culture in 
our stores.

The “You are the face of the Company” 
project is aimed at creating the right 
environment for developing our mentoring 
culture and improving conscious working 
quality management. The main goal of the 
project is to ensure high quality onboarding 
and employee training. 

To achieve this goal, each store has set up 
and operates Mentoring Councils to work 
on the continuous improvement of service 
for internal and external customers.  
As of now, these Mentoring Councils 
cover 5% of retail staff across the 
Company (80% – line personnel, 
20% – management). Our Mentoring 
Councils have already promoted 123 ideas 
on board, with 53 of them developed and 
introduced in our stores, 70 ideas being in 
the pilot and development stage. 

Due to higher personnel engagement  
in pursuing the goals and objectives  
of the Company, the project contributed 
to a reduction of turnover.

In 2019 we also expanded the “100% 
Professional” professional skills contest. 

The second wave of the project included 
four main retail professions – chef, baker, 
sales assistant, cashier, and focused 
on three pillars of a successful retail 
business – service, technology, and skill. 
In 2019, the “100% Professional” contest 
engaged with the wider retail industry:  
the Company invited external experts from 
the V. M. Gorbatov Federal Research Centre 
for Food Systems of RAS and the World 
Association of Chefs’ Societies (WACS)  
to sit on the jury of the final round.  
The number of contestants almost tripled 
in 2019 and amounted to 1,700 vs 755  
in 2018. 

Staff training and development

O’KEY puts a lot of effort into the personal 
and professional growth of its employees 
which ensures high efficiency in our 
business activity. 

In 2019, we continued to develop 
an efficient system of training and 
development, focusing on its economic 
feasibility, flexibility and availability  
in every city. 

The key areas of personnel development 
were:

functional training;
retail talent bench.

We continued to reinforce the blended 
learning system, which allows every 
employee to receive a high quality 
education. The Company operates  
the “O’KEY Academy” training portal  
with 80 courses available. The content  
is constantly updated through collaboration 
with the business.

In order to develop the managerial staff  
for each level of management, face-to-face 
training pools have been created, where 
managers can practice managing their 
teams’ performance .

The Company maintained momentum 
with its Leadership School where potential 
store directors are detected and educated. 
The Leadership School comprises three 
faculties: Store Director, Deputy Store 
Director, Head of Division. Our talent bench 
currently has seven directors, 25 deputy 
directors and 53 heads of divisions.

In 2019, the Company’s head office 
conducted assessment processes  
in the following divisions: Commercial 
Department, Supply Chain Management 
Department, Economic Security Service. 
In total, the assessment measures 
encompassed 180 employees.

“O’KEY ACADEMY”:

98 %

OF PERSONNEL WERE TRAINED

80

COURSES AVAILABLE ON THE PORTAL

68,549

TRAININGS WERE UNDERTAKEN

59

In particular, O’KEY provides the following 
employee benefits:

voluntary health insurance policies 
cofinanced at 80%-90%;
free meals for some employee 
categories;
gift vouchers for the O’KEY retail chain 
and holiday gifts for children;
financial assistance to employees  
in a difficult life situations;
the opportunity to pay for gym 
memberships in instalments.

Reporting violations 

In order to promote an environment  
of transparency and trust, O’KEY developed 
a whistleblowing policy which regulates 
violations of ethics, labour laws, and 
interactions between employees and 
managers. The Company has several 
channels for reporting violations: a call 
centre, dedicated manager–employee 
meeting hours, and morning kick-offs.

Plans 

Staff retention and motivation

WERE RECEIVED IN 2019

In 2020, our main focus will be on aligning 
all regions to unified HR process standards 
for staff training and assessment, 
developing high quality guidelines and 
processes. We plan to place a special focus 
on developing line managers and heads 
of HR divisions as well as onboarding 
programmes, both in the head office and 
retail. The head office will also prioritise 
improvements in the recruitment process 
by using different hiring tools.

In 2020, we will continue rolling out our 
Freshness Experts project: an experienced 
dedicated mentor will be appointed in 
each region to educate and help the newly 
appointed heads of divisions and heads of 
low-performing divisions. We also plan to 
launch an all-in e-platform where our best 
managers will share their experience and 
knowledge of the business.

O’KEY effectively uses advanced well-
balanced financial and non-financial 
incentives, providing its employees with 
competitive wages which allow the 
Company to attract and retain the best 
talents. 

The Company has a KPI system that takes 
into account both individual and corporate 
goals. The bonus amount depends on the 
results achieved against those KPIs. 

Compensation and benefits

O’KEY provides necessary social support 
to its employees in full compliance with 
the requirements of applicable laws and 
regulations, and also implements additional 
programmes aimed at creating the most 
comfortable environment for our staff.

202

REPORTS

WERE PROCESSED 
AND GIVEN FEEDBACK

100 %

REPORTS

These results were made possible through 
effectively raising staff awareness of 
HR administration processes and the 
Company’s standards. 

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Corporate ResponsibilityCorporate SocialResponsibility56 Corporate Social Responsibility56 Our Employees60 Health and Safety60 Human Rights and Diversity62 Our Communities63 Environmental Responsibility 
 
 
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Overview

Strategic Report

Operational Review

Financial Review

Risk Management

 Corporate Responsibility

Corporate Governance

Financial Statements

61

HEALTH AND SAFETY

O’KEY strives to constantly reduce work-related hazards, providing safe working conditions  
for every employee and a comfortable experience for each customer.  

/KEY 2019 RESULTS/

What we do:

monitoring workplace conditions; 
monitoring employee health;
training employees in safe working practices;
investigate injury incidents;
take measures to prevent similar incidents in the future;
accompany labour protection inspections conducted  
by governmental supervisory authorities.

all workplaces

25 occupational injuries 

0 fatalities

working conditions  
were specially assessed

-29% compared to 2018

The Group has an efficient occupational 
health and safety management system, 
which fully complies with Russian legislative 
norms. The main regulating document is the 
Labour Protection and Occupational Health, 
Environmental, Industrial and Fire Safety 
Policy, valid until 2023.  

We conduct regular occupational health 
audits in our stores and distribution centres. 
In 2019, 305 comprehensive inspections 
of our premises were conducted to assess 
labour protection. 

HUMAN RIGHTS AND DIVERSITY

All occupational injuries involving our 
employees and customers are tracked 
and systematically investigated. The total 
number of accidents amounted 25 in 2019 
(vs 35 in 2018), two of them severe (head 
injuries in a fall). 

In 2020, O’KEY Group plans to implement 
a professional occupational risk 
management system and conduct the 
professional risks assessments throughout 
the Company.

TRAINED IN OCCUPATIONAL SAFETY

1,976

PEOPLE TRAINED  

TRAINED IN FIRE SAFETY

1,020

PEOPLE TRAINED

O’KEY Group commitments include adhering to the fundamental principles of human rights, 
supporting diversity, and maintaining the highest standards of business ethics and integrity. 
We strictly comply with relevant internal regulations as well as with Russian legislation and 
international best practices. 

Ethics and compliance

We treat our employees equally and 
with respect, regardless of their gender, 
background, ethnicity or nationality.  
We understand the positive impact  
of a multi-cultural working environment 
on business productivity and aim to 
increase ethnic diversity throughout 
our business. The Company does not 
tolerate discrimination, human trafficking 
and slavery in any form and constantly 
monitors its business operations to ensure 
that no risks in these areas arise.

In building its team, O’KEY follows the 
principles of partnership, mutual respect 
and common goals. Our employees are 
expected to abide by a set of clearly 
communicated formal policies, which 
include: 

Supplier selection Policy;
Policy of choosing a counterparty;
Policy of interaction with state bodies;
Anti-corruption policy.

In all situations and under any 
circumstances, the actions of employees 
must comply with our high professional 
and ethical standards and generally 
accepted moral values. 

Our employees regularly undergo special 
training programmes on compliance 
with legislation on consumer protection, 
interaction with government agencies and 
others. These programmes are regularly 
updated to comply in a timely manner with 
changes in Russian legislation and global 
best practices. 

Preventing Corruption

/ANTI-CORRUPTION MEASURES//

O’KEY Group has a zero-tolerance policy 
towards any kind of corruption at all levels. 
The Company strives to ensure a high 
level of transparency in all operations 
and procedures, continuously improves its 
anti-corruption processes and promotes 
training on the topic for the employees.

The Company’s corruption prevention 
activities are regulated by its Anti-
corruption policy, which is imposed both 
internally and externally. Any suspicious 
behaviour, including information reported 
inside the Company or from our partners 
via a hotline, is thoroughly investigated 
in line with our rules and policies, 
and appropriate measures are taken. 

In 2019 we also improved our commercial 
secrets policy and deployed new 
methodologies and tools to ensure the 
security of the Company’s confidential 
commercial information. This included 
further development of control measures 
in the IT network and infrastructure 
to secure our commercial information from 
unauthorised external and internal access 
attempts and misuse. We also implemented 
“Red flag” reports which enable instant 
action on information security incidents and 
are contributing to the rapid discovery of any 
anomalies and violations to the Company’s 
policies. We also renewed our information 
posters about correct behavior in our offices 
and reminded employees of contact details 
to report any suspicious behavior.

All potential conflicts of interests are 
immediately reported to our internal audit 
and security departments.  

Internal anti-corruption measures

External anti-corruption measures

all employees voluntarily sign  
a commitment to follow  
the Anti-Corruption policy;

prior to hiring, potential employees  
are screened for risks of corruption;

the activity of employees in our 
procurement and real estate  
departments is constantly monitored;

contract development is monitored  
and analysed every six months;

control procedures for critical business 
processes (such as receiving, write-offs/
scraping and returns) are implemented 
and conducted via IT monitoring 
software;

thematic briefings and trainings are 
held for employees in the procurement 
and real estate departments and in our 
stores.

all potential suppliers and service 
providers are thoroughly checked before 
obtaining any contracts, by verifying their: 

•  records and documentation,

•  financial health (balance sheets, assets, 

turnover, debts, credits, and court 
proceedings,

•  absence of affiliation to our other 

suppliers or our employees, 

•  customer base, turnover matching  
with the declared taxes history;

local suppliers are placed under 
additional monitoring;

our suppliers sign an obligatory 
agreement where they accept all the 
clauses related to anti-corruption policy;

in the event that suppliers and 
contractors do not comply with the 
Policy, O’KEY is entitled to terminate their 
contracts immediately.

Anonymous hotline numbers are displayed openly for all employees and service providers 
in all our stores as well on our website.

For this purpose, we maintain a confidential 
whistleblower e-mail address and hotline to 
which anyone can report a complaint.  
In 2019, we received several messages. 
The messages related to violation of 
Company’s rules and standards were 
promptly investigated by the Risk 
Department’s anti-corruption team. 
Confirmed corruption cases were handed 
over to the police for further proceedings. 

In 2019, we investigated nine cases related 
to the violation of our anti-corruption policy  
in accordance with our standard process.

Three cases involving employees or 
subcontractors were handed over to 
the police; in the remaining cases we 
took internal measures and appropriate 
actions. Furthermore, we updated related 
procedures to receive earlier warnings 
and to eliminate further occurrences 
of similar incidents.In 2020 we plan to 
continue transferring the commercial 
buying process for several categories onto 
an automated trading platform to provide 
more transparency and prevent hazardous 
behaviour or attempts. This will also 
simplify and speed up investigations related 
to anonymous warnings, disputes or legal 
requests, related to commercial purchasing.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Corporate ResponsibilityCorporate SocialResponsibility56 Corporate Social Responsibility56 Our Employees60 Health and Safety60 Human Rights and Diversity62 Our Communities63 Environmental Responsibility 
 
  
 
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Overview

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 Corporate Responsibility

Corporate Governance

Financial Statements

63

OUR COMMUNITIES

O’KEY strives to provide a better quality of life to local communities in the areas in which 
we operate, including the most vulnerable groups in society. For this purpose, we support several 
charity and social investment initiatives in partnership with different stakeholders, such as local 
authorities, businesses, non-governmental organisations, the media and our customers. 

Our social initiatives include supporting 
sporting and cultural events, developing 
social infrastructure and supporting 
vulnerable groups in society, such as 
orphans, children lacking parental care, 
people in difficult situations in life, veterans 
of the Great Patriotic war and seriously ill 
children. These programmes enable the 
O’KEY to support the population and ensure 
the Company meets its commitments 
as a responsible industry leader.

Treatment Support

In 2019, O’KEY Group continued its 
cooperation with Rusfond to help children 
with serious health conditions and held 
the fourth national Kind Purchase 
charitable campaign.

All of our customers could participate 
in the charity campaign which ran from 
24 October to 20 November 2019, simply 
by purchasing any products under O’KEY 
private labels (over 1,700 SKUs) at any 
O’KEY hypermarket and on the  
www.okeydostavka.ru online store. 
The Company donated a proportion of the 
revenue generated through sales of these 
products to the charity. 

The total amount of funds raised through 
Kind Purchase in 2019 reached RUB 7 mln. 

RUB 7 mln

RAISED THROUGH JOINT CHARITY 
CAMPAIGNS WITH RUSFOND IN 2019 

Priorities of O’KEY  
charity programmes

Major charity partners  
in 2019:

Outcomes  
of our assistance:

help children with serious 
illnesses;

 Rusfond;

 Advita;

help people in difficult 
situations in life;

help veterans of the 
Great Patriotic war.

service for Consumer 
Market and Licensing of 
the Irkutsk region.

targeted assistance;

heightened consumer 
awareness about 
issues and increased 
participation in solutions;

the attraction of other 
benefactors.

The money will be used for the treatment 
and rehabilitation of seriously ill children 
in Rusfond’s wards. 

Another of O’KEY Group’s committed 
charity partners is AdVita, a St. Petersburg-
based charity fund specialising in help for 
children and adults suffering from cancer. 
Throughout 2019 we organised a variety 
of campaigns in our St. Petersburg stores 
to raise funds for AdVita, including the 
placement of donation boxes next to 
counters so that our customers could 
donate to help people in need. 

Humanitarian aid

In July 2019, O’KEY Group dispatched 
humanitarian aid to residents impacted by 
flooding in the Irkutsk Region. The relief 
effort included a 16-pallet container holding 
more than 8,000 items, including household 
items, clothing and textiles. The cargo 
worth RUB 2.35 mln was delivered to 
the disaster zone in Tulun and distributed 
among flood victims in the affected area. 

Supporting Vulnerable Groups

We have an ongoing programme aimed 
at helping vulnerable groups.  
O’KEY hypermarkets offer holders of state 
social cards an additional 3% discount 
at our stores in Moscow and the Moscow 
region, and various discounts for retired 
people in Krasnoyarsk, Murmansk, 
Syktyvkar, Tyumen and two stores 
in St. Petersburg. The discount does not 
apply to alcohol and tobacco products. 
In St. Petersburg, we also offer holders 
of a special social card for new mothers 
additional discounts on children’s goods.

In order to support families in difficult 
situations and children from dysfunctional 
families, before the New Year we held 
a social campaign called “Blizzard of 
Wonders” in the cities of Moscow, Rostov-
on-Don and Ekaterinburg. Our customers 
could bring gifts for vulnerable population 
groups, which were later sent to 
foundations providing targeted assistance. 
Overall, we gathered more than 500 gifts.

RUB 26  mln

RAISED SINCE 2017 

RUB1.87 mln

RAISED THROUGH DONATION BOXES  

RUB 9  mln

RAISED SINCE 2016

ENVIRONMENTAL RESPONSIBILITY

We believe that environmental responsibility of business is a necessity for keeping market 
positions in the long-term perspective. This is proved by growing eco-awareness of customers 
and changes in environmental legislation. We promote the responsible approach  
and try to minimise our environmental footprint by implementing different measures.

We ensure the strict compliance with 
Russian environmental legislation through 
regular internal audits.  We also perform 
quarterly monitoring of atmosphere and 
noise pollution in the buffer zone to make 
sure that our stores have no negative 
impact on the living conditions of local 
communities.

In 2019, the Company implemented a new 
Live Green corporate policy and plans 
to follow its principles in 2020. In line 
with the policy, O’KEY hypermarkets will 
fully stop selling primary oil plastic bags 
in Q1 2020. Instead, our customers will 
be offered various packaging options 
such as biodegradable corn starch and 
100%-recycled plastic bags, reusable 
shopping bags of different materials and 
capacities, from heavy-duty paper bags to 
jute, cotton, nylon and PVC durable items.

led-lights and led-signboards, replace 
outdated refrigeration elements and 
conditional systems with leading edge 
energy-saving devices. As a result of 
these measures, in 2019 the total energy 
consumption YoY decreased by 3%. 

Waste management

Waste management processes in 
O’KEY Group are regulated by the Waste 
management policy, which is implemented 
in all our stores. 

The amount of waste buried on the landfills 
is reduced by separate waste collection 
implemented in all our stores. 

Furthermore, biological waste and lamps 
are transported to special factories, 
recyclable waste such as polythene film, 
plastic boxes and wastepaper is pressed 
and sold for further recycling. We collect 
and sell for recycling banana boxes, waste 
oil, pallets and metal scrap. 

Our key operational locations have water-
treatment facilities, including petrol and 
sand catchers, filtering stormwater from 
parking zones and grease catchers filtering 
waste from our own-production facilities 
before it is disposed into the public sewers. 

ENERGY CONSUMPTION 
(NET), K KWT/H

PROCEEDS FROM SALES  
OF RECYCLABLE 
MATERIALS, RUB MLN

Energy efficiency

436,052 

We care about energy efficiency of our 
business and make efforts to gradually 
reduce our total energy consumption. 
O’KEY controls the energy use in its 
supermarkets. We equip our stores with 
modern recuperators and energy-efficient 

401,116 

389,648

267

233 

215 

2017

2018

2019

2017

2018

2019

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Corporate ResponsibilityCorporate SocialResponsibility56 Corporate Social Responsibility56 Our Employees60 Health and Safety60 Human Rights and Diversity62 Our Communities63 Environmental Responsibility64

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

 Corporate Governance

Financial Statements

65

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Corporate Governance66 Our Corporate Governance Principles66 The General Meeting of Shareholders68 Board of Directors72 Committees of the Board of Directors74 Executive Management76 Information for Shareholders and InvestorsGOVERNANCE66

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

 Corporate Governance

Financial Statements

67

We recognise our obligation to our shareholders to adopt 
highest standards of governance and control, both at the Board 
level and within our management teams, and aim to establish 
and support a corporate governance framework that is 
suitable for the development of our business and meets 
the requirements of our shareholders. 

Heigo Kera
Group Chairman

O’KEY Group S.A. is a company incorporated 
under the Laws of the Grand Duchy 
of Luxembourg with Global Depositary 
Receipts (GDRs) listed on the London Stock 
Exchange, and as such is not required 
to comply with the UK Corporate Governance 
Code. 

The most significant decisions affecting  
the life of the Company and the rights  
of shareholders, including the approval of 
financial statements and the Annual Report, 
appointment of the Directors, amendments 
of the Articles, approval of the final dividend 
for the financial year, are subject to review 
and approval at the Shareholders meeting. 

O’KEY Group is committed to managing  
and conducting its operations in accordance 
with applicable regulations of Luxembourg 
and the London Stock Exchange. 

The Board of Directors and its committees 
provide overall guidance for the business 
and strategic planning for the Group. 

It sets strategic goals and oversees their 
implementation by the CEO and senior 
Management of the Group. 

The Management Board and the Chief 
Executive Officer are responsible for the  
day-to-day operations of the companies  
of the Group and implement the strategy 
approved by the Board of Directors. 

OUR CORPORATE GOVERNANCE PRINCIPLES

  PROFESSIONALISM

  ACCOUNTABILITY

We strive to appoint individuals with 
relevant skills and experience to the Board 
of Directors and its committees in order to 
enable them to discharge their respective 
duties and responsibilities effectively. 
The Board is supplied, in a timely manner, 
with information in a form and of a quality 
appropriate to allow it to discharge its 
duties. 

The Board of Directors is accountable 
to O’KEY Group’s General Meeting of 
Shareholders and is responsible for:

formulating the Group’s strategy; 
establishing and maintaining systems, 
which ensure due consideration of key 
decisions by experienced individuals, 
including in the areas of remuneration 
and incentives, internal control and risk 
management; 
holding management accountable  
for the successful implementation  
of the Group’s strategy.

  TRANSPARENCY

  EQUALITY

We strive to ensure the appropriate 
disclosure of reliable information on 
all significant issues related to our 
operations including financial status, social 
performance, operating results  
and ownership. 

O’KEY Group’s corporate governance 
system is designed to protect shareholders’ 
rights and ensure equal treatment of all 
shareholders.

THE GENERAL MEETING 
OF SHAREHOLDERS

The General Meeting of Shareholders is 
O’KEY Group S.A.’s supreme governing 
body. The General Meetings of Shareholders 
are convened and held in accordance with 
Luxembourg legislative requirements and 
the Articles of O’KEY Group S.A. According 
to the Articles of O’KEY Group S.A., the 
annual General Meeting shall be held within 
six (6) months of the end of each financial 
year in the Grand Duchy of Luxembourg at 
the registered office of the Company, or at 
any such other place in the Grand Duchy 
of Luxembourg as may be specified in the 
convening notice of the meeting.

The next annual General Meeting will be  
held before 30 June 2020. A convening 
notice specifying the date, time, address of 
the meeting and the agenda will be sent and 
published no later than fourteen days before 
the meeting.

Transfer Restrictions

As of 31 December 2019, and the date 
hereof, to the knowledge of the Company 
all shares in issue in the Company are freely 
transferable, provided that the transfer 
formalities set out under Article 6 of the 
Articles are fulfilled. 

The Company has no information about 
any agreements between the shareholders 
which may result in restrictions on the 
transfer of securities or voting rights, as 
mentioned under Article 11 (1) (g) of the 
Directive 2004/25/EC of the European 
Parliament and of the Council of 21 April 
2004 on takeover bids. 

Special Control Rights

All the issued and outstanding shares of the 
Company have equal voting rights and there are 
no special control rights attached to shares 
of the Company. 

The Caraden Shareholder (as defined in  
the Articles) has, under the condition of holding 
a minimum amount of shares in the Company, 
a specific right with respect to the appointment 
and removal of Directors as at least one 
Director (designated as the Caraden Director) 
must be appointed from a list of candidates 
proposed by the Caraden Shareholder and 
may be removed at the initiative of the Caraden 
Shareholder (additional information may be 
found under Article 8 of the Articles). 

The supporting vote of the Caraden 
Shareholder is required, under certain 
conditions, to amend the provisions of 
the Articles relating to: (i) the rights and 
prerogatives of the Caraden Shareholder;  
and (ii) the appointment, removal, 

replacement, rights, prerogatives and 
positive vote of the Caraden Director 
(additional information may be found under 
Article 16.4 of the Articles). 

Control System in Employee Share 
Scheme

Shareholders’ Agreements  
with Transfer Restrictions

The Company has no information about any 
agreements between shareholders, which 
may result in restrictions on the transfer  
of securities or voting rights.

The Company does not have an employee 
share scheme allowing employees 
to acquire equity in the Company.

Appointment of the Directors, 
Amendment of the Articles

Voting Rights

Each share issued and outstanding 
in the Company bears one vote. 

The Articles do not provide for any voting 
restrictions. 

In accordance with the Articles, a record  
date for the admission to a general meeting 
may be set by the Board (Article 15 of the 
Articles). Only those Shareholders as shall  
be shareholders of record on any such 
record date shall be entitled to be notified  
of and to vote at any general meeting and  
any adjournment thereof, or to give any  
such consent as the case may be. 

In accordance with the Articles, the Board 
may determine such other conditions that 
must be fulfilled by Shareholders for them  
to take part in any meeting of shareholders  
in person or by proxy (Article 15 of the Articles). 

The rules governing the appointment 
and replacement of the directors and the 
amendment of the Articles are set out under 
Luxembourg Company Law and the Articles 
(in particular Articles 8, 15 and 16). 

The consolidated version of the Articles is 
published under the Shareholders section 
of the Company website and is available 
at: http://okeygroup.lu/sharedocs 

Significant Agreements or Essential 
Business Contracts

The Board is not aware of any significant 
agreements to which O’KEY Group S.A. 
is a party and which take effect, alter or 
terminate upon a change of control of the 
Company following a takeover bid. The Board 
has considered essential business contracts 
and concluded that there is none. 

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Corporate GovernanceCorporateGovernance66 Our Corporate Governance Principles66 The General Meeting of Shareholders68 Board of Directors72 Committees of the Board of Directors74 Executive Management76 Information for Shareholders and Investors68

Overview

Strategic Report

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Financial Review

Risk Management

Corporate Responsibility

 Corporate Governance

Financial Statements

69

BOARD OF DIRECTORS

The Company’s Board of Directors plays 
the key role in organising an efficient 
corporate governance system. The Board 
is vested with the broadest powers to 
manage the business of the Company 
and to authorise and perform all acts of 
disposal and administration falling within 
the purposes of the Company. 

The Board is responsible for taking 
strategic decisions in respect of the 
operation and development of the Group, 
as well as overseeing the risk management 
and internal audit functions of the Group. 
The decisions related to the day-to-day 
operations of the Group are delegated  
to the management. 

The repurchase by the Company of its 
own shares is subject to the conditions 
set out in the Company Law and the 
Articles. By the resolution of the meeting 
of the shareholders held on April 27, 
2018, the board is authorised to start 
a buyback programme with the parameters 
set out in aforementioned resolution. 
The authorisation is valid until April 27, 
2020. As of March 27, 2020, the Company 
has not started the buyback programme.  

Our current Board of Directors was elected 
at the General Meeting of Shareholders held  
on 13 October 2015. 

The Board is also a management body of 
O’KEY Group S.A. and is authorised to take 
all decisions in respect of O’KEY Group S.A., 
unless they are reserved for the General 
Meeting. The Board is not authorised  
to issue or buy back shares without 
approval of the shareholders meeting.  

There are five members of our Board, 
including one independent director. 
The General Meeting of Shareholders 
appoints the Board members by a simple 
majority of votes cast, for a period 
not exceeding six years or until their 
successors are elected1/.

Meetings of the Board of Directors

Meetings of Board of Directors are held 
regularly in compliance with the approved 
work schedule for the year. The Board’s 
work schedule is determined on the basis 
of strategic planning and the reporting 
cycle. Whenever an urgent matter needs 
to be considered, Extraordinary Board 
meetings are organised, or, if a personal 
meeting cannot be organised due to short 
notice, the Board can adopt a circular 
resolution by a unanimous vote. It is 
the Board Chairman’s responsibility to 
determine the Board’s work plan and  
to include additional items in the plan. 

In 2019, the Board of Directors 
worked on the following key tasks: 

Remuneration

Diversity 

preparation of the financial statements  
and annual report, and review of the 
results for the year 2018; 

approval of the budget and business 
strategy for the year 2019; 

review of the quarterly financial results, 
approval of financial statements for 
six months of 2019 and monitoring 
of compliance with risk management 
strategy; 

determination of the Group’s strategic 
and operational priorities; 

Members of the Board of Directors of 
O’KEY Group S.A. receive remuneration 
of the amount approved by the General 
Meeting of Shareholders. Members of 
the Board and its Committees may be 
compensated for the expenses they 
incurred in the course of their duties, in 
accordance with the business and travel 
expenses policy of O’KEY Group S.A.

O’KEY Group is working on adoption 
 of a diversity policy. However, as can be 
seen from the information on the senior 
management team, O’KEY Group aims 
to employ the members of the team most 
suitable and qualified for their post and 
function, irrespective of their age, gender 
or origin. The requirements of educational 
and professional backgrounds are such as 
to ensure that the members of the team 
possess the skills and experience 
necessary to perform their functions 
effectively. 

/MEETINGS OF THE BOARD OF DIRECTORS/

/CHANGES MADE TO THE SENIOR MANAGEMENT TEAM IN 2019/

Member

Heigo Kera

Board of Directors
(3 meetings)

Audit Committee
(4 meetings)

Remuneration Committee
(1 meeting)

attended 3

attended 4

attended

Dmitrii Troitskii

3 by proxy

not a member

by proxy

Dmitry Korzhev

attended 3

attended 4

not a member

Name

Pavel Lokshin

Sergey Shadrin

Olga Surnina

Date

19/02/2019

20/05/2019

15/09/2019

Change

Operating  
Director

Supply Chain Director

Marketing  
Director

Boris Volchek

3 by proxy 

attended 1,  
3 by proxy

by proxy

Tatiana Bukanova

02/10/2019

Real Estate Director

Mykola Buinyckyi

attended 3

attended 4

not a member

1/ The rules governing the appointment and replacement of the Directors are set out under the Law of 10 August 1915 on Commercial Companies, as amended, and the 

Articles (in particular Articles 8, 15 and 16). The consolidated version of the Articles is published under the Shareholders section of the Company website, available at: 

http://okeygroup.lu/sharedocs

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Corporate GovernanceCorporateGovernance66 Our Corporate Governance Principles66 The General Meeting of Shareholders68 Board of Directors72 Committees of the Board of Directors74 Executive Management76 Information for Shareholders and Investors 
70

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

 Corporate Governance

Financial Statements

71

/MEMBERS OF THE BOARD OF DIRECTORS OF O’KEY GROUP S.A. AS AT 31 DECEMBER 2019/

Member

HEIGO KERA
Group Chairman 

Member of the Audit Committee

Chairman of the Remuneration Committee

Election 

Education 

Skills and Experience 

First elected to the Board of Directors  
in June 2010 and repeatedly re-elected  
since then.

University degree, Tallinn Technical 
University (Estonia)

2015-2017: CEO of O’KEY effective 1 May 2015 

2008-present: owner and a Member of the Board of Directors of Silverko Consult OU 

2002-2008: consultancy services, including research on retail markets in Belarus, 
Kazakhstan and China

Shares in O’KEY

Mr. Kera does not hold shares  
of O’KEY Group S.A. 

DMITRII TROITSKII
Director

Member of the Remuneration committee

First elected to the Board of Directors  
in June 2010 and repeatedly re-elected  
since then.

University degree, State Marine Technical 
University of St. Petersburg

BORIS VOLCHEK
Caraden Director 

Member of the Audit and Remuneration 
Committee

First elected to the Board of Directors  
in June 2010 and repeatedly re-elected  
since then.

University degree, Leningrad Institute  
of Railway Engineers (now St. Petersburg State 
University of Communications)

DMITRY KORZHEV
Director 

Member of the Audit Committee

First elected to the Board of Directors  
in June 2010 and repeatedly re-elected  
since then.

University degree, State Marine Technical 
University of St. Petersburg

MYKOLA BUINYCKYI
Independent Director 

Chairman of the Audit Committee

First elected to the Board of Directors  
in June 2010 and repeatedly re-elected  
since then.

University degree, The University  
of Edinburgh, UK

A fellow of the Chartered Institute  
of Management Accountants

A Member of the Institute of British 
Management

Joint diploma in management accounting

2005-2007: Member of the Board of Directors of the Ochakovo Dairy Plant 

Mr. Troitskii indirectly owns ca.  

2005-2012: Member of the Supervisory Board of Bank St. Petersburg

2005-present: Development Director of Capital Group JSC (formerly Neva-Rus CJSC)

29.046% 

of the shares of O’KEY Group S.A.

1995-present: President of the Union Group of companies 

Mr. Volchek indirectly owns ca. 

2000-present: General Director of St. Petersburg Automobile Museum 

29.52 % 

of the shares of O’KEY Group S.A.

2005-2009: Member of the Supervisory Board of Bank Saint Petersburg 

Mr. Korzhev indirectly owns ca.  

2005-present: General Director of Sovmestniy Capital CJSC

2015-2019: Director of Capital Group JSC

2019-present: Commercial Director of Capital Group JSC

10.31%  

of the shares of O’KEY Group S.A.

Over 35 years in international financial management and over 20 years’ experience  
in Russia. 

Mr. Buinyckyi does not hold shares  
of O’KEY Group S.A.

Seven years as a management consultant with Coopers & Lybrand. 

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Corporate GovernanceCorporateGovernance66 Our Corporate Governance Principles66 The General Meeting of Shareholders68 Board of Directors72 Committees of the Board of Directors74 Executive Management76 Information for Shareholders and Investors 
72

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

 Corporate Governance

Financial Statements

COMMITTEES OF THE BOARD OF DIRECTORS

 AUDIT COMMITTEE

The primary role of the Committees is to provide assistance  
to the Board in preparing and adopting decisions in its respective 
functional areas, as well as to ensure that matters brought  
for consideration by the Board of Directors are scrutinised  
prior to the Board meetings. 

There are two committees on the Board 
of Directors: the Audit Committee 
and the Remuneration Committee. 

 REMUNERATION COMMITTEE

Committee members

The Committee’s remit includes:

As of 31 December 2019, the Remuneration 
Committee comprised:

reviewing the compensation policy; 

reviewed the amount of remuneration 
to be allocated to the management  
of the Group in 2018;

advising on any benefit or incentive 
schemes; 

approved the Remuneration Committee 
Report; 

making proposals to the full Board  
of Directors regarding the remuneration 
of Executive Directors and management 
(including Chief Executive Officer). 

suggested the total maximum amount 
of remuneration of Directors for 2019 
to be submitted for the approval 
of the shareholders of the Company.

Heigo Kera, Committee Chairman, 
Chairman of the Board of Directors;

Boris Volchek, Committee Member, 
Non-executive Director of the Board  
of Directors; 

Dmitrii Troitskii, Committee 
Member, Non-executive Director  
of the Board of Directors; 

Ilya Ilin, Committee Member,  
Non-director, external consultant; 

Irina Nikiforova, Committee 
Member, Non-director, external 
consultant.

Committee members

The Committee’s remit includes:

As of 31 December 2019, the Audit 
Committee comprised:

reviewing the IFRS financial statements 
for integrity and transparency;

Mykola Buinyckyi, Committee 
Chairman, Independent Director  
of the Board of Directors;

Boris Volchek, Committee Member, 
Non-executive Director of the Board  
of Directors;

Dmitry Korzhev, Committee 
Member, Non-executive Director  
of the Board of Directors;

Heigo Kera, Committee Member, 
Chairman of the Board of Directors;

Ilya Ilin, Committee Member,  
Non-director, external consultant;

Irina Nikiforova, Committee 
Member, Non-director, external 
consultant.

analysing financial reporting processes, 
including carrying out regular reviews 
and making recommendations;

recommending appointment and 
remuneration of the Company’s 
external auditor to the Board of 
Directors and maintaining an ongoing 
relationship with the external auditor; 

analysing and supporting the internal 
audit system and risk management 
procedures, including drafting 
of recommendations for their 
improvement.

Activities in 2019

Activities in 2019

Plans for 2020

Key areas

during the reporting period, 
the Remuneration Committee held 
one meeting;

In 2020 the Group plans to keep the 
remuneration and bonus policy in line  
with 2019.

reviewed the report on the 
remuneration, bonuses and expenses 
of the Board and its Committees;

The Audit Committee oversees the internal 
audit function, the effectiveness of risk 
management and the internal controls of  
the Company and the Group. It also approves 
and monitors the performance of the internal 
audit plan for the year. The Audit Committee 
assists the Boards of Directors in fulfilling 
its oversights responsibilities relating to the 
financial statements, including periodically 
reporting to the Board of Directors on its 
activities and the adequacy of internal control 
systems over financial reporting.

According to the Statute of O’KEY Audit 
Committee, the Audit Committee shall 
consist of not fewer than three current 
members of the Board of Directors and shall 
be chaired by an independent director.

during the reporting period, the Audit 
Committee held four meetings; 

fulfilled oversight responsibilities 
relating to integrity of the Company’s 
annual financial statements;

fulfilled oversight responsibilities 
relating to integrity of the Company’s 
half yearly financial statements;

reviewed reports prepared by Internal 
Audit department;

reviewed effectiveness of the 
Company’s risk management and 
internal control systems;

73

reviewed policies and procedures 
published in the Company;

monitored reports per the Company’s 
Whistleblowing Policy;

planned and agreed the scope of the 
audit of financial statements for year 
ended 2019 with the external auditor 
of O’KEY Group;

reviewed and approved provisions  
of non-audit services for the Company 
by the external auditor; 

approved the Internal Audit plan  
for the year 2020.

Plans for 2020

The Audit Committee and the Company 
continue to focus on following areas in 
2020:

how the Company’s management 
monitors compliance with the Group’s 
risk management policies and 
procedures, and reviews the adequacy 
of the risk management framework in 
relation to the risks faced by the Group;

optimising of internal business 
processes involved in preparation  
of financial reporting.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Corporate GovernanceCorporateGovernance66 Our Corporate Governance Principles66 The General Meeting of Shareholders68 Board of Directors72 Committees of the Board of Directors74 Executive Management76 Information for Shareholders and Investors74

EXECUTIVE MANAGEMENT

O’KEY Management 
Board brings together 
the best professionals 
with broad 
expertise and deep 
understanding of the 
Russian retail market. 
Within the country and 
worldwide, we recruit 
the most enthusiastic 
managers whose 
vision and perspective 
contribute to the 
development  
of our business. 
In 2019, we further 
strengthened our team 
with professionals 
with solid retail 
backgrounds. 

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

 Corporate Governance

Financial Statements

75

  ARMIN BURGER

 KONSTANTIN ARABIDIS

  PAVEL LOKSHIN

  IVAN DROPULJIC

  SERGEY SHADRIN

  ELENA POLOZOVA

  OLGA SURNINA

Chief Executive Officer

Chief Financial Officer

Operating Director 

Commercial Director

Supply Chain Director

Human Resources Director

Marketing Director

Member of the Management 
Board since 2013 

Member of the Management 
Board since 2016

Member of the Management 
Board since 2019

Member of the Management 
Board since 2017 

Member of the Management 
Board since 2019

Member of the Management 
Board since 2015 

Member of the Management 
Board since 2019 

University of Freiburg, 
Department of Economics .

2012-2013: CEO and a Member 
of the Supervisory Board of 
Praktiker AG 

Peter the Great St.Petersburg 
Polytechnic University, 
Department of Technical 
Cybernetics; 

St. Petersburg University 
Department of Economics;

Moscow Aviation Technological 
University, Department of 
Economics; 

London Business School, Senior 
Executive Programme. 

2008-2011: Member of the 
Supervisory Board Aldi Süd 

Member of ACCA.

2016-2018: CEO  
of Perekrestok Express 

1999-2008: CEO of Hofer KG, 
Sattledt, Austria 

2012-2016: Various positions  
in O’KEY Group 

2013-2016: CEO of K-Rauta 
Russia 

1990-1998: Various positions  
in Aldi GmbH

Before 2012: Various positions 
in PwC 

2001-2012: Various positions 
in METRO Cash & Carry

The University of Zagreb, 
Department of Economics. 

2012-2017: Purchasing and 
Marketing Director, Member  
of the Board of Kaufland 
Croatia 

2007-2012: Fresh Food 
Director at Kaufland Croatia 

Plekhanov Russian University 
of Economics, PhD degree in 
Economics;

Moscow International Higher 
School of Business (MIRBIS),  
MBA;

Almaty Technological 
University, Department  
of Economics; 

Vlerick Business School, 
Belgium, MBA.

2017-2018: Supply Chain 
Director of Auchan Moscow

Lipetsk State Technical 
University, Department  
of Psychology.

2013-2015: Senior HR, O’KEY 

KIMEP, MA, Department  
of Economics;

Chartered Institute of 
Marketing, Post Graduate 
Professional Diploma, UK.

Before 2007: Various positions 
at Pik Vrbovec and Jamnica

2004-2018: various positions at 
Danone Russia, Ukraine,  
Saudi Arabia

2003-2013: HR Business 
partner in Magnit

2018-2019: Marketing Director 
Russia & CIS at JSC Arnest

2016-2018: Head of Own 
Production at Magnit

2013-2016: Marketing  
and PR Director at Nautica

2010-2013: Marketing Director 
at Nokia International  
South CIS Branch

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Corporate GovernanceCorporateGovernance66 Our Corporate Governance Principles66 The General Meeting of Shareholders68 Board of Directors72 Committees of the Board of Directors74 Executive Management76 Information for Shareholders and Investors76

SHARE CAPITAL

Share Capital Structure – 
Direct Holdings

O’KEY Group S.A. share capital 
amounts to EUR 2,690,740 divided into 
269,074,000 ordinary shares of a nominal 
value of EUR 0.01 each. As at the date 
of this report, the Company’s share 
capital has remained unchanged since 
30 November 2010.

All shares issued by the Company have 
equal rights as provided for by the law 
of 10 August 1915 on commercial 
companies, as amended (the “Company 
Law”) and as set forth in the Articles, 
save for the special rights granted 
to the Caraden Shareholder.

The Company does not hold any of its 
own shares and has not acquired it during 
the 2019 financial year.

Significant Shareholdings

The three major indirect shareholders 
of the Group are its founders:

Mr. Dmitrii Troitskii (who indirectly 
owns approximately 29.046% of 
the outstanding share capital of 
O’KEY Group S.A. and together with 
Mr. Korzhev controls 44.79% in the 
share capital of the Company);

Mr. Dmitry Korzhev (who indirectly 
owns approximately 10.31% of 
the outstanding share capital of 
O’KEY Group S.A. and together with 
Mr. Troitskiy controls 44.79% in the 
share capital of the Company);

Mr. Boris Volchek (who indirectly 
owns approximately 29.52% of the 
outstanding share capital of O’KEY 
Group S.A.).

NISE MAX Co Ltd

GSU Ltd

Freefloat

44.79%

29.52%

25.69%

Global Depositary Receipts (GDRs)

Stock Exchange
As of 31 December 2019, O’KEY Group S.A. 
GDRs were traded on the London Stock 
Exchange.

/TRADING FLOOR  
OF O’KEY GROUP S.A. GDRS/

Trading floor

Ticker code

London Stock Exchange OKEY

Global Depositary Receipts (GDRs) are 
issued in respect of ordinary shares at 
a ratio of one ordinary share per one GDR. 
The GDRs are traded on the London Stock 
Exchange. The Company’s depositary bank 
is The Bank of New York Mellon.

/O’KEY GROUP S.A. SECURITIES 
IDENTIFICATION NUMBERS/

6CUSIP1/

Code

Regulation S GDRs

670866201

Rule 144A GDRs

670866102

As of 31 December 2019, GDRs 
represented 38.172% of O’KEY Group S.A. 
share capital.

No other securities have been issued 
by the Company.

O’KEY Group S.A. GDRs Trading  
Information (market transactions,  
Bloomberg)

Annual maximum price, USD

Annual minimum price, USD

Year-end price, USD

2019

2018

2.7

1.4

1.4

2.7

1.8

2.5

Trading volume (mln units)

11.5

24.5

7ISIN2/

Code

Regulation S GDRs

US6708662019

Rule 144A GDRs

US6708661029

Credit Ratings

In July 2019 RAEX (Expert RA) affirmed 
the Company’s credit rating of ‘ruA-’ with 
a stable outlook. The rating reflects the 
Group’s stable position within the Russian 
food retail market, its strong liquidity and 
debt repayment capacity as well as high 
standards of corporate governance and risk 
management.

Credit rating

Outlook

RAEX

ruA-

Stable

Last rating date

08 July 2019

Source: Bloomberg – applicable to all the tables 
above

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

 Corporate Governance

Financial Statements

Analyst Coverage

9 equity research analysts from leading 
banks, including Goldman Sachs, 
JP Morgan, VTB Capital and Sberbank CIB, 
follow the Company on a regular basis. 
O’KEY’s IR team routinely monitors and 
communicates analyst consensus to the 
Company’s top management.

DIVIDENDS

Dividend Policy

77

Company

Aton

BCS

Analyst

Victor Dima

Maria Boyko

Phone number

 +7 (495) 213-03-44 

 +7 (495) 213-15-94 

Gazprombank

Marat Ibragimov

 +7 (495) 980-41-87

Goldman Sachs

Maxim Nekrasov

 +7 (495) 645-42-97 

J. P. Morgan

Elena Jouronova

 +7 (495) 967-38-88 

Raiffeisen Bank

Egor Makeev

 +7 (495) 221-98-51

Sberbank CIB

Sova Capital

VTB Capital

Mikhail Krasnoperov

 +7 (495) 933-98-38

Mikhail Terentiev

 +7 (495) 213-18-34

Maria Kolbina

 +7 (495) 663-46-48 

To determine the recommended amount of 
dividends that will be payable, the Group’s 
Board of Directors abides by the dividend 
policy. The general meeting of shareholders, 
upon recommendation of the Board of 
Directors, determines how the remainder 
of the annual net profits of the Company 
should be disposed of, including by way of 
stock dividend, it being understood that the 
remaining net profits of the Company left 

after payment of dividends shall be used 
for business development of the Company 
and its subsidiaries and the development of 
the retail business of the Group in Russia. 
Interim dividends may be declared and paid 
(including by way of staggered payments) 
by the Board of Directors, subject to 
observing the terms and conditions 
provided by law either by way of a cash 
dividend or by way of an in kind dividend.

Taxation

As a general rule, the Company withholds 
15% WHT from the dividend paid from 
Luxembourg for distribution to the holders 
of GDRs.

This information is provided for information 
purposes only. Potential and current 
investors should seek the advice of 
professional consultants on tax matters 
related to investments in the shares and 
GDRs of the Company.

Period

Record date

Amount of dividend per GDR (USD cents, gross) Amount of accrued dividend (USD, gross)

Interim dividends 2011

12.09.2011

Interim dividends 2012

23.02.2012

Interim dividends 2013

15.02.2013

Interim dividends 2014

18.02.2014

Interim dividends 2014

17.10.2014

Interim dividends 2015

11.09.2015

Interim dividends 2016

08.07.2016

Interim dividends 2017

20.01.2017

Interim dividends 2018

25.01.2018

Interim dividends 2019

03.10.2019

9.9481

10.254

18.953

22.670

7.433

8.920

8.548

9.167

12.367

0.05635

26,767,750.594

27,590,847.96

50,997,595.22

60,999,075.80

20,000,270.42

24,001,400.80

23,000,445.52

24,666,013.58

33,276,381.58

15,162,319.90

1/ CUSIP (Committee on Uniform Security Identification Procedures) – identification number given to the issue of shares for the purposes of facilitating clearing.

2/ ISIN (International Securities Identification Number) – international identification number of the share.

*/ Information provided from page 4 to 77 of the Annual report fully corresponds to Consolidated Directors’ report.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILYInformationfor Shareholders  and Investors66 Our Corporate Governance Principles66 The General Meeting of Shareholders68 Board of Directors72 Committees of the Board of Directors74 Executive Management76 Information for Shareholders and Investors Corporate Governance78

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

79

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial Statements80 Management and Directors Responsibility Statement 81 Independent Auditors’ Report 89 Consolidated Financial Statements95 Notes to Consolidated Financial StatementsSTATEMENTS80

MANAGEMENT & DIRECTORS
RESPONSIBILITY STATEMENT

We confirm, to the best of our knowledge, that the consolidated 
financial statements which have been prepared in accordance 
with the International Financial Reporting Standards as adopted 
by the European Union, give a true and fair view of the assets, 
liabilities, financial position and profit or loss of O’KEY Group 
S.A., and the undertakings included in the consolidation taken as 
a whole, and that the consolidated Directors’ report includes a fair 
review of the development and performance of the business and 
the position of O’KEY Group S.A. and the undertakings included in 
the consolidation taken as a whole, together with a description of 
the principal risks and uncertainties they face.

Luxembourg,  
27 March 2020

DMITRY  
KORZHEV 
Member of the 
Board of Directors

MYKOLA 
BUINYCKIY
Member of the 
Board of Directors

HEIGO  
KERA 
Chairman

ARMIN  
BURGER 
CEO of O’KEY

KONSTANTIN 
ARABIDIS 
CFO

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

CONTENTS

INDEPENDENT AUDITOR’S REPORT 

CONSOLIDATED FINANCIAL STATEMENTS
Consolidated Statement of Financial Position 

Consolidated Statement of Profit or Loss and Other Comprehensive Income 

Consolidated Statement of Changes in Equity 

Consolidated Statement of Cash Flows 

Notes to the Consolidated Financial Statements
1 

Background 

2 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 

21 

22 

23 

24 

25 

26 

27 

28 

29 

30 

31 

32 

33 

34 

35 

Basis of preparation 

Functional and presentation currency 

Use of estimates and judgments 

New and amended standards and interpretations adopted by the Group 

Segment information 

Principal subsidiaries 

General, selling and administrative expenses 

Other operating income and expenses, net 

Personnel costs 

Finance income and finance costs 

Foreign exchange gain/(loss) 

Income tax 

Investment property 

Property, plant and equipment and construction in progress 

Right-of-use assets 

Intangible assets 

Prepayments 

Other non-current assets 

Inventories 

Trade and other receivables 

Cash and cash equivalents 

Equity 

Earnings/(loss) per share 

Loans and borrowings 

Lease liabilities 

Trade and other payables 

Reconciliation of movements of liabilities to cash flows arising from financing activities 

Financial risk management 

Capital commitments 

Contingencies 

Related party transactions 

Events subsequent to the reporting date 

Fair value disclosures 

Significant accounting policies 

81

82

89

91

92

94

95

95

96

96

98

100

102

103

103

104

104

104

105

107

108

110

111

112

112

112

113

113

113

114

114

115

116

117

118

124

125

126

128

128

129

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial Statements80 Management and Directors Responsibility Statement 81 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial StatementsManagement and Directors  Responsibility Statement82

To the Shareholders  
of O’KEY GROUP S.A.

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

83

REPORT ON THE AUDIT OF THE CONSOLIDATED FINANCIAL STATEMENTS

  KEY AUDIT MATTER

HOW OUR AUDIT ADDRESSED THE KEY AUDIT MATTER

To the best of our knowledge and belief, 
we declare that we have not provided 
non-audit services that are prohibited 
under Article 5(1) of the EU Regulation 
No 537/2014.

The non-audit services that we have 
provided to the Company and its controlled 
undertakings, if applicable, for the year 
then ended, are disclosed in Note 8 to the 
consolidated financial statements.

Key audit matters

Key audit matters are those matters that, 
in our professional judgment, were of most 
significance in our audit of the consolidated 
financial statements of the current period. 
These matters were addressed in the 
context of our audit of the consolidated 
financial statements as a whole, and in 
forming our opinion thereon, and we do 
not provide a separate opinion on these 
matters.

Our opinion

Basis for opinion 

We conducted our audit in accordance 
with the EU Regulation No 537/2014, 
the Law of 23 July 2016 on the audit 
profession (Law of 23 July 2016) and 
with International Standards on Auditing 
(ISAs) as adopted for Luxembourg by the 
“Commission de Surveillance du Secteur 
Financier” (CSSF). Our responsibilities 
under the EU Regulation No 537/2014, the 
Law of 23 July 2016 and ISAs as adopted 
for Luxembourg by the CSSF are further 
described in the “Responsibilities of the 
“Réviseur d’entreprises agréé” for the audit 
of the consolidated financial statements” 
section of our report.

We believe that the audit evidence we have 
obtained is sufficient and appropriate to 
provide a basis for our opinion.

We are independent of the Group in 
accordance with the International Ethics 
Standards Board for Accountants’ Code 
of Ethics for Professional Accountants 
(IESBA Code) as adopted for Luxembourg 
by the CSSF together with the ethical 
requirements that are relevant to our 
audit of the consolidated financial 
statements. We have fulfilled our other 
ethical responsibilities under those ethical 
requirements.

In our opinion, the accompanying 
consolidated financial statements give 
a true and fair view of the consolidated 
financial position of O’KEY GROUP S.A. 
(the “Company”) and its subsidiaries (the 
“Group”) as at 31 December 2019, and of its 
consolidated financial performance and its 
consolidated cash flows for the year then 
ended in accordance with International 
Financial Reporting Standards (IFRSs) as 
adopted by the European Union.

Our opinion is consistent with our 
additional report to the Audit Committee  
or equivalent.

What we have audited

The Group’s consolidated financial 
statements comprise:

the consolidated statement of financial 
position as at 31 December 2019;

the consolidated statement of profit or 
loss and other comprehensive income 
for the year then ended;

the consolidated statement of changes 
in equity for the year then ended;

the consolidated statement of cash 
flows for the year then ended; and

the notes to the consolidated financial 
statements, which include a summary 
of significant accounting policies.

Adoption of IFRS 16 'Leases'

We have performed the following audit procedures to address the key audit matter:

Refer to Notes 4, 5, 16, 26 and 35 to the 
consolidated financial statements of the 
Group.

The Group has adopted IFRS 16 ‘Leases’ 
from 1 January 2019 under the modified 
retrospective approach, as permitted by the 
standard’s transitional provisions. As the 
result of the adoption on the transition date, 
the Group recognised right-of-use assets 
in the amount of RUB 25,226,179 thousand 
representing its rights to use the underlying 
leased assets and lease liabilities of 
RUB 29,227,792 thousand representing its 
obligations to make lease payments.

Adoption of the new lease standard was 
considered by us to be one of the key audit 
matters because of the large number of 
the Group’s lease arrangements, variety 
of underlying contractual terms and the 
fact that recognition of the leases required 
applying judgement by the Group, in 
particular, in determining the lease term for 
the leases that contain extension options, 
and the discount rate.

We obtained an understanding of and evaluated the Group’s processes and relevant 
control activities relating to identification of leases and their accounting under IFRS 16.

We gained understanding of the Group’s accounting policy for leases and the selected 
transition approach and assessed their compliance with the requirements of the new 
lease standard.

We assessed completeness of the Group’s listing of the lease contracts in place, 
including through reading minutes of meetings and review of expense accounts.

For a sample of leases, we performed detailed testing of key inputs used in the 
calculation of the right-of-use assets and lease liabilities recognised on the transition 
date by tracing them to supporting lease contracts and other relevant documentation, 
as well as independently recalculated the amounts selected.

We evaluated whether the Group’s approach to determination of the lease terms for the 
leases that contain extension options is in line with the requirements of IFRS 16 and 
whether the judgements applied therein are reasonable.

With involvement of our internal valuation experts, we considered adequacy of the 
Group’s methodology for the calculation of the discount rates applied in the lease 
calculations.

We evaluated reasonableness of application by the Group of IAS 36 ‘Impairment of 
assets’ to the right-of-use-assets recognised at 1 January 2019.

We considered adequacy of IFRS 16 adoption disclosures in the consolidated financial 
statements.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report 89 Consolidated Financial Statements95 Notes to Consolidated Financial StatementsIndependent  Auditors’ Report84

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

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Corporate Governance

 Financial Statements

85

  KEY AUDIT MATTER

HOW OUR AUDIT ADDRESSED THE KEY AUDIT MATTER

  KEY AUDIT MATTER

HOW OUR AUDIT ADDRESSED THE KEY AUDIT MATTER

Recognition of bonuses from suppliers

Our audit procedures to address the key audit matter included the following:

Non-current assets impairment assessment

Our audit procedures to address the key audit matter included the following:

Refer to Notes 4 and 21 to the consolidated 
financial statements of the Group.

Understanding, evaluation of design and testing of relevant control activities that the 
Group has established in relation to recognition of bonuses from suppliers.

The Group receives various types of 
bonuses from suppliers relating to 
purchase of goods for resale. The bonuses 
are provided in the form of volume 
discounts, slotting fees and other counter 
payments. Recognition of these bonuses 
leads to a significant reduction to the 
cost of goods sold and inventory value. 
While the major portion of the bonuses 
is recognised and settled within the year, 
a material amount remains outstanding 
within trade and other receivables as at the 
reporting date.

Recognition of bonuses from suppliers was 
one of the matters of most significance 
in our audit because their impact on the 
Group’s cost of goods sold, inventory 
and trade and other receivable balances 
is material, the number of underlying 
contracts with suppliers is large and their 
terms can be complex. Further, recognition 
of amounts receivable from suppliers as 
at the reporting date and allocation of the 
bonuses to cost of goods sold and the 
inventory balance requires a certain level 
of judgement by the Group, including that 
in relation to timing of fulfilment of the 
performance conditions that entitle the 
Group to the bonuses and evidence thereof.

Understanding and evaluation of the accounting policy applied by the Group for 
accounting for bonuses from suppliers.

Reading significant contracts with suppliers and understanding if the Group complies 
with the conditions that entitle the Group to bonuses from suppliers.

Retrospective analysis of prior year bonuses receivable against subsequent 
settlements to assess accuracy of the Group’s estimates in the current year.

Analytical procedures over the accuracy and existence of the bonuses recognised in 
the current year based on historical data.

Detailed testing, on a sample basis, of bonuses recognised and settled during the year 
by agreeing to respective supporting documentation.

Agreeing bonuses receivable as at the reporting date to external confirmations 
obtained from suppliers on a sample basis, or alternative procedures through 
tracing the amounts recognised against underlying agreements and other relevant 
documentation.

Performing analytical procedures to assess reasonableness of the allocation of 
bonuses to the goods that remain in stock at the reporting date.

Confirming that accounting policy for offsetting of bonuses receivable from suppliers 
against trade payables is in line with IFRS and that the factual offsetting is in line with 
the accounting policy.

Considering adequacy of disclosures of information about the bonuses from suppliers 
in the consolidated financial statements of the Group.

Refer to Notes 4, 15, 16 and 17 to the 
consolidated financial statements of the 
Group.

As at 31 December 2019, the carrying value 
of the Group’s non-current assets that are 
subject to impairment assessment under 
IAS 36 approximates 70% of total assets. 
These non-current assets are primarily 
attributable to the Group’s stores.

As at the reporting date, the Group 
assessed whether there is any indication 
that the carrying value of the non-current 
assets may not be recoverable and 
carried out an impairment testing for 
those individual assets or cash-generating 
units (CGUs) represented by individual 
stores where such indication was noted. 
Impairment loss was identified in the 
impairment testing performed.

This is one of the key audit matters due 
to the magnitude of the carrying value 
of these non-current assets, judgement 
exercised by the Group in determining 
whether or not there are specific indicators 
of impairment and judgements applied in 
the calculation of the recoverable amount 
of these assets.

In addition, strong competition in the 
Russian retail market and moderate 
consumer behaviour underpin the 
uncertainty of accounting estimates and 
the risk of significant adjustments in future 
periods to the carrying value of the Group’s 
non-current assets recognised in the 
consolidated financial statements.

We obtained understanding and evaluated the design of the Group’s relevant control 
activities around the impairment review.

We also assessed whether the Group’s approach to determination of CGUs and 
identification and use of the indicators that the Group’s stores and other non-current 
assets may be impaired is reasonable.

For those significant CGUs where impairment indicators were identified, we assessed 
whether the value in use or fair value less costs of disposal approach applied by the 
Group to determine recoverable amount in each particular case is appropriate in the 
circumstances. We further obtained and analysed underlying calculations prepared by 
the Group for impairment testing.

Our audit procedures were carried out with the involvement of internal valuation experts 
and included:

Reviewing the adequacy and consistency of methods applied to calculations of value in 
use, and the calculations’ mathematical accuracy.

Evaluating the reasonableness of the Group’s key assumptions and forecasts in the 
prior period, in order to assess the accuracy of the Group’s forecasts for future periods.

Verifying the appropriateness of budgets of the CGUs for projected periods used in 
the value in use calculations through inquiries of the Group, corroborating the Group’s 
explanations, examining supporting documentation and comparing inputs against 
available external industry data.

Analysing and assessing in detail the key assumptions that significantly affect future 
cash flows of the CGUs and the discount rate applied by the Group to calculate 
the recoverable amount, by comparing it to the weighted-average cost of capital 
determined for the Group with due regard to its inherent risks.

Performing sensitivity analysis of the results of the Group’s assessment to reasonably 
possible changes to key assumptions.

Testing the presentation and disclosure of information about the impairment test as 
carried out by the Group in the consolidated financial statements for its consistency 
with requirements of IAS 36 and its adequacy in the context of the consolidated 
financial statements as a whole.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report 89 Consolidated Financial Statements95 Notes to Consolidated Financial StatementsIndependent  Auditors’ Report86

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

87

  KEY AUDIT MATTER

HOW OUR AUDIT ADDRESSED THE KEY AUDIT MATTER

OTHER INFORMATION

The audit procedures we have performed to address the key audit matter consisted of the 
following:

Understanding and evaluation of design of relevant control activities that the Group has 
in place in relation to recognition of current and deferred income taxes and long-term 
budget preparation. 

Comparing the Group’s forecasts in the long-term budget prepared in prior year to 
actual performance to assess adequacy of the Group’s estimates in the current year.

Assessing accuracy of the deferred tax calculations.

Considering any limitations to the amount and timing of utilisation of the unused tax 
loss as established by the Russian tax legislation.

Obtaining the long-term budget prepared by the Group for LLC Fresh Market and 
challenging the expected future profits and assumptions regarding future earnings as 
reflected therein, including by comparing to actual results to date and industry trends.

Analysing the treatment of differences between accounting and tax books in the 
planning of future taxable profit.

Considering adequacy of disclosures on the deferred tax positions and assumptions 
used in assessing recoverability of the deferred tax assets from tax losses carry 
forward in the consolidated financial statements.

Recoverability of deferred tax assets 
recognised for the carryforward of unused 
tax losses

Refer to Notes 4 and 13 to the consolidated 
financial statements of the Group.

As at 31 December 2019, the carrying value 
of the Group’s deferred tax assets amounts 
to RUB 4,175,871 thousand, including 
RUB 2,840,607 thousand arising on the 
accumulated tax losses carried forward by 
LLC Fresh Market that develops the Group’s 
chain of discounter stores under the DA! 
brand starting from 2015.

A deferred tax asset shall be recognised 
for the carryforward of unused tax losses 
to the extent that it is probable that future 
taxable profit will be available against which 
the unused tax losses can be utilised.

The Group performed the assessment 
of and concluded on the recoverability 
of the deferred tax assets. This analysis 
was based on the long-term financial 
projections for LLC Fresh Market, which 
includes estimates of future profits. 

This area was significant to our audit 
because of the history of tax losses 
generated by LLC Fresh Market, the 
complexity and subjectivity of the 
assessment process, which is based on 
assumptions that are inherently uncertain 
and affected by the expected pace of new 
openings of the discounters. In addition, 
we considered continued uncertainty in the 
Russian retail market and other relevant 
factors.

In preparing the consolidated financial 
statements, the Board of Directorsis 
responsible for assessing the Group’s 
ability to continue as a going concern, 
disclosing, as applicable, matters related to 
going concern and using the going concern 
basis of accounting unless the Board of 
Directors either intends to liquidate the 
Group or to cease operations, or has no 
realistic alternative but to do so.

Those charged with governance are 
responsible for overseeing the Group’s 
financial reporting process.

Responsibilities of the “Réviseur 
d’entreprises agréé” for the audit of 
the consolidated financial statements

The objectives of our audit are to obtain 
reasonable assurance about whether 
the consolidated financial statements 
as a whole are free from material 
misstatement, whether due to fraud 
or error, and to issue an audit report 
that includes our opinion. Reasonable 
assurance is a high level of assurance, 
but is not a guarantee that an audit 
conducted in accordance with the EU 
Regulation No 537/2014, the Law of 
23 July 2016 and with ISAs as adopted 
for Luxembourg by the CSSF will always 
detect a material misstatement when it 
exists. Misstatements can arise from fraud 
or error and are considered material if, 
individually or in the aggregate, they could 
reasonably be expected to influence the 
economic decisions of users taken on 
the basis of these consolidated financial 
statements.

As part of an audit in accordance with the 
EU Regulation No 537/2014, the Law of 
23 July 2016 and with ISAs as adopted 
for Luxembourg by the CSSF, we exercise 
professional judgment and maintain 
professional scepticism throughout the 
audit. We also:

identify and assess the risks of material 
misstatement of the consolidated 
financial statements, whether due 
to fraud or error, design and perform 
audit procedures responsive to those 
risks, and obtain audit evidence that is 
sufficient and appropriate to provide 
a basis for our opinion. The risk of not 
detecting a material misstatement 
resulting from fraud is higher than for 
one resulting from error, as fraud may 
involve collusion, forgery, intentional 
omissions, misrepresentations, or the 
override of internal control;

obtain an understanding of internal 
control relevant to the audit in order 
to design audit procedures that are 
appropriate in the circumstances, 
but not for the purpose of expressing 
an opinion on the effectiveness of the 
Group’s internal control;

evaluate the appropriateness of 
accounting policies used and the 
reasonableness of accounting 
estimates and related disclosures 
made by the Board of Directors;

The Board of Directors is responsible 
for the other information. The other 
information comprises the information 
stated in the annual report including the 
consolidated directors’ report and the 
Corporate Governance Statement but 
does not include the consolidated financial 
statements and our audit report thereon.

Our opinion on the consolidated financial 
statements does not cover the other 
information and we do not express any 
form of assurance conclusion thereon.

In connection with our audit of the 
consolidated financial statements, 
our responsibility is to read the other 
information identified above and, in 
doing so, consider whether the other 
information is materially inconsistent with 
the consolidated financial statements 
or our knowledge obtained in the audit, 
or otherwise appears to be materially 
misstated. If, based on the work we have 
performed, we conclude that there is 
a material misstatement of this other 
information, we are required to report that 
fact. We have nothing to report in this 
regard.

Responsibilities of the Board of 
Directorsand those charged with 
governance for the consolidated 
financial statements

The Board of Directorsis responsible for 
the preparation and fair presentation of 
the consolidated financial statements in 
accordance with IFRSs as adopted by 
the European Union, and for such internal 
control as the Board of Directorsdetermines 
is necessary to enable the preparation of 
consolidated financial statements that are 
free from material misstatement, whether 
due to fraud or error.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report 89 Consolidated Financial Statements95 Notes to Consolidated Financial StatementsIndependent  Auditors’ Report88

conclude on the appropriateness of 
the Board of Directors’ use of the going 
concern basis of accounting and, 
based on the audit evidence obtained, 
whether a material uncertainty exists 
related to events or conditions that 
may cast significant doubt on the 
Group’s ability to continue as a going 
concern. If we conclude that a material 
uncertainty exists, we are required 
to draw attention in our audit report 
to the related disclosures in the 
consolidated financial statements or, 
if such disclosures are inadequate, to 
modify our opinion. Our conclusions are 
based on the audit evidence obtained 
up to the date of our audit report. 
However, future events or conditions 
may cause the Group to cease to 
continue as a going concern;

evaluate the overall presentation, 
structure and content of the 
consolidated financial statements, 
including the disclosures, and whether 
the consolidated financial statements 
represent the underlying transactions 
and events in a manner that achieves 
fair presentation;

obtain sufficient appropriate audit 
evidence regarding the financial 
information of the entities and business 
activities within the Group to express 
an opinion on the consolidated financial 
statements. We are responsible for the 
direction, supervision and performance 
of the Group audit. We remain solely 
responsible for our audit opinion.

We communicate with those charged 
with governance regarding, among other 
matters, the planned scope and timing of 
the audit and significant audit findings, 
including any significant deficiencies in 
internal control that we identify during our 
audit.

We also provide those charged with 
governance with a statement that we have 
complied with relevant ethical requirements 
regarding independence, and communicate 
to them all relationships and other matters 
that may reasonably be thought to bear on 
our independence, and where applicable, 
related safeguards.

From the matters communicated with 
those charged with governance, we 
determine those matters that were of most 
significance in the audit of the consolidated 
financial statements of the current period 
and are therefore the key audit matters. 
We describe these matters in our audit 
report unless law or regulation precludes 
public disclosure about the matter.

REPORT ON OTHER LEGAL AND
REGULATORY REQUIREMENTS

The consolidated directors’ report is 
consistent with the consolidated financial 
statements and has been prepared 
in accordance with applicable legal 
requirements.

The Corporate Governance Statement 
is included in the consolidated directors’ 
report. The information required by Article 
68ter Paragraph (1) Letters c) and d) of 
the Law of 19 December 2002 on the 
commercial and companies register and 
on the accounting records and annual 
accounts of undertakings, as amended, is 
consistent with the consolidated financial 
statements and has been prepared 
in accordance with applicable legal 
requirements.

We have been appointed as “Réviseur 
d’Entreprises Agréé” of the Group by the 
General Meeting of the Shareholders on 
26 April 2019 and the duration of our 
uninterrupted engagement, including 
previous renewals and reappointments, is 
2 years.

PricewaterhouseCoopers, Société coopérative 
Represented by

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

89

CONSOLIDATED STATEMENT OF FINANCIAL POSITION 

/AS AT 31 DECEMBER 2019/

’000 RUB

ASSETS

Non-current assets

Investment property

Property, plant and equipment

Construction in progress

Right-of-use assets

Lease rights

Intangible assets

Deferred tax assets

Other non-current assets

Total non-current assets

Current assets

Inventories

Trade and other receivables

Prepayments 

Other current assets

Cash and cash equivalents

Total current assets

Total assets

Note

31 December 2019

31 December 2018

14

15

15

16

5

17

13

19

20

21

18

22

1,249,969

41,962,175

2,976,838

21,512,397

-

1,292,185

4,175,871

831,632

1,047,000

43,770,640

3,754,546

-

4,312,159

1,294,214

2,438,928

1,405,610

74,001,067

58,023,097

15,219,769

4,322,950

895,033

42,662

5,507,079

25,987,493

99,988,560

13,684,473

3,402,946

1,389,038

25,466

8,712,253

27,214,176

85,237,273

Andrei Chizhov

Luxembourg, 27 March 2020

The consolidated statement of financial position is to be read in conjunction with the notes to, and forming part of, the consolidated 
financial statements set out on pages 95 to 141

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report 89 Consolidated Financial Statements95 Notes to Consolidated Financial StatementsIndependent  Auditors’ Report90

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

91

CONSOLIDATED STATEMENT OF FINANCIAL POSITION

CONSOLIDATED STATEMENT OF PROFIT OR LOSS AND OTHER COMPREHENSIVE INCOME

/AS AT 31 DECEMBER 2019/

’000 RUB

EQUITY AND LIABILITIES

Equity

Share capital

Legal reserve

Additional paid-in capital

Hedging reserve

Retained earnings

Translation reserve

Total equity

Non-current liabilities

Loans and borrowings

Lease liabilities

Deferred tax liabilities

Other non-current liabilities

Total non-current liabilities

Current liabilities

Loans and borrowings

Interest accrued on loans and borrowings

Lease liabilities

Trade and other payables

Current income tax payable

Total current liabilities

Total liabilities

Total equity and liabilities

Note

31 December 2019 31 December 2018

23

25

26

13

25

25

26

27

119,440

10,597

8,555,657

(155,518)

5,233,827

1,204,897

14,968,900

30,089,758

21,172,587

527,796

-

119,440

10,597

8,555,657

-

12,200,119

1,595,368

22,481,181

31,964,302

-

679,921

112,047

51,790,141

32,756,270

1,629,220

211,181

3,949,756

2,461,437

97,364

-

27,182,739

26,861,848

256,623

33,229,519

85,019,660

99,988,560

579,173

29,999,822

62,756,092

85,237,273

/FOR THE YEAR ENDED 31 DECEMBER 2019/

’000 RUB

Revenue

Cost of goods sold

Gross profit

General, selling and administrative expenses

Other operating income and expenses, net

Operating profit

Finance income

Finance costs

Foreign exchange gain/(loss)

Profit/(loss) before income tax 

Income tax (expense)/ benefit

Profit/(loss) for the year 

Other comprehensive (loss)/ income

Items that will never be reclassified to profit or loss:

Exchange differences on translation to presentation currency

Items that are or may be reclassified subsequently to profit or loss:

Change in fair value of hedges and reclassification from hedging reserve

Income tax on items within other comprehensive income

Other comprehensive (loss)/ income for the year, net of income tax

Total comprehensive income for the year 

Earnings/(loss) per share

Basic and diluted earnings/(loss) per share (in RUB per share)

Note

2019

2018

6

8

9

11

11

12

13

13

24

165,086,202

161,303,411

(125,986,668)

(123,921,850)

39,099,534

37,381,561

(33,629,825)

(33,914,624)

(568,606)

4,901,103

89,803

(5,054,947)

937,678

873,637

(126,679)

746,958

95,045

3,561,982

76,286

(3,192,959)

(1,141,353)

(696,044)

96,289

(599,755)

(390,471)

609,117

(194,398)

38,880

(545,989)

200,969

124,826

(24,965)

708,978

109,223

2.8

(2.2)

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report 89 Consolidated Financial Statements95 Notes to Consolidated Financial StatementsConsolidated  Financial Statements92

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

93

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 

/FOR THE YEAR ENDED 31 DECEMBER 2019/

/FOR THE YEAR ENDED 31 DECEMBER 2019/

’000 RUB

Note

Share 
 capital

Legal 
reserve

Additional 
paid-in 
capital

Hedging 
reserve

Retained 
earnings

Translation 
reserve

Total 
 equity

’000 RUB

Note

Share 
 capital

Legal 
reserve

Additional 
paid-in 
capital

Hedging 
reserve

Retained 
earnings

Translation 
reserve

Total 
 equity

Balance at 1 January 2018

119,440

10,597

8,555,657

(99,861)

15,025,513

639,633

24,250,979

Balance at 31 December 2018

119,440

10,597

8,555,657

- 12,200,119

1,595,368 22,481,181

(599,755)

-

(599,755)

Balance at 1 January 2019

119,440

10,597

8,555,657

Change in accounting policy

5

-

-

-

609,117

609,117

Profit for the year

Comprehensive income for the year

Comprehensive income for the year

Loss for the year

Other comprehensive income

Foreign currency translation differences

Change in fair value of hedges 
and reclassification from hedging 
reserve

Income tax on items within other 
comprehensive income

Reclassification within equity

Total other comprehensive income

Total comprehensive income 
for the year

Transactions with owners recorded 
directly in equity

Contributions by and distributions 
to owners

Dividends declared

23

Total transactions with owners recorded 
directly in equity

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Balance at 31 December 2018

119,440

10,597

8,555,657

-

-

124,826

(24,965)

-

-

-

-

-

124,826

(24,965)

-

(346,618)

346,618

-

99,861

(346,618)

955,735

708,978

99,861

(946,373)

955,735

109,223

-

-

-

(1,879,021)

(1,879,021)

-

-

(1,879,021)

(1,879,021)

12,200,119

1,595,368

22,481,181

Other comprehensive loss

Foreign currency translation differences

Change in fair value of hedges 
and reclassification from hedging reserve

Income tax on items within other 
comprehensive income

Total other comprehensive loss

Total comprehensive income 
for the year

Transactions with owners recorded 
directly in equity

Contributions by and distributions 
to owners

Dividends declared

23

Total transactions with owners recorded 
directly in equity

-

-

-

-

(194,398)

38,880

(155,518)

(6,725,738)

-

(6,725,738)

5,474,381

1,595,368 15,755,443

746,958

-

746,958

-

-

-

-

(390,471)

(390,471)

-

-

(194,398)

38,880

(390,471)

(545,989)

(155,518)

746,958

(390,471)

200,969

-

-

(987,512)

(987,512)

-

-

(987,512)

(987,512)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Balance at 31 December 2019

119,440

10,597

8,555,657

(155,518)

5,233,827

1,204,897 14,968,900

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report 89 Consolidated Financial Statements95 Notes to Consolidated Financial StatementsConsolidated  Financial Statements94

CONSOLIDATED STATEMENT OF CASH FLOWS 

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

1 BACKGROUND

(a) The Group and its operations

95

/FOR THE YEAR ENDED 31 DECEMBER 2019/

These consolidated financial statements for the year ended 31 December 2019 have been prepared for O’KEY GROUP S.A. (the “Company”) and its 

’000 RUB

Cash flows from operating activities

Cash receipts from customers

Other cash receipts

Interest received

Cash paid to suppliers and employees

Taxes other than on income

Other cash payments

VAT paid

Income tax paid

Net cash from operating activities

Cash flows from investing activities

Note

2019

2018

subsidiaries (together referred to as the “Group”).

191,108,706

185,385,687

698,981

49,475

1,021,735

54,545

(175,781,669)

(177,167,778)

(668,837)

(43,199)

(859,009)

(80,216)

(3,494,010)

(2,513,869)

(791,615)

(1,079,307)

11,077,832

4,761,788

The Company was incorporated and is domiciled in Luxembourg. The Company is a public limited company (société anonyme) and was set up 

in accordance with Luxembourg regulations. The main part of the Group is located and conducts its business in the Russian Federation.

The Company does not have an immediate parent or an ultimate controlling party.

As at 31 December 2019 and 2018, the Company’s major indirect shareholders are Mr. Troitskii, Mr. Volchek and Mr. Korzhev.

As at 31 December 2019 and 2018, as well as throughout the years then ended, 38.172% of the Company’s shares were admitted to trading 

on the London Stock Exchange in the form of global depositary receipts (“GDRs”).

The Company’s registered address is Luxembourg 6 rue Jean Monnet, L-2180.

The Group’s principal business activity is operation of retail chains in Russia under the brand names “O’KEY” (hypermarkets) and “DA!” (discounter 

Purchase of property, plant and equipment (excluding VAT)

(2,508,942)

(3,150,785)

stores). At 31 December 2019 the Group operated 178 stores including 100 discounter stores (31 December 2018: 160 stores including 

Purchase of intangible assets (excluding VAT)

Proceeds from sale of supermarkets (excluding VAT)

Proceeds from sale of subsidiaries

9

Proceeds from sale of property, plant and equipment and intangible assets (excluding VAT)

Net cash (used in)/ from investing activities

Cash flows from financing activities

Proceeds from loans and borrowings

Repayment of loans and borrowings

Interest paid on loans and borrowings

Repayment of principal amount of lease liabilities

Interest paid on lease liabilities

Dividends paid 

Other financial payments

Net cash used in financing activities

Net (decrease)/increase in cash and cash equivalents

Cash and cash equivalents at the beginning of the year

Effect of exchange rate fluctuations on cash  
and cash equivalents

Cash and cash equivalents at the end of the year

(410,157)

-

1,552,785

14,612

(470,989)

7,069,951

-

31,084

(1,351,702)

3,479,261

13,252,720

15,006,000

(15,843,795)

(16,896,776)

(2,885,956)

(3,337,810)

(4,083,535)

(2,286,559)

-

-

82 discounter stores) in major Russian cities, including but not limited to Moscow and towns in Moscow region, St. Petersburg, Murmansk, Nizhniy 

Novgorod, Rostov-on-Don, Krasnodar, Lipetsk, Volgograd, Ekaterinburg, Novosibirsk, Krasnoyarsk, Ufa, Astrakhan and Surgut.

(b) Business environment

The Group’s operations are primarily located in the Russian Federation which displays certain characteristics of an emerging market. Its economy 

is particularly sensitive to oil and gas prices. The legal, tax and regulatory frameworks continue to develop and are subject to varying interpretations 

and frequent changes which together with other legal and fiscal impediments contribute to the challenges faced by entities operating in the Russian 

Federation. The economy continued to be negatively impacted by ongoing political tension in the region and international sanctions against 

certain Russian companies and individuals. Firm oil prices, low unemployment and rising wages supported a modest growth of the economy 

in 2019. This operating environment has a significant impact on the Group’s operations and financial position. Management is taking necessary 

measures to ensure sustainability of the Group’s operations. However, the future effects of the current economic situation are difficult to predict 

and management’s current expectations and estimates could differ from actual results.

23

(987,512)

(1,879,021)

(87,453)

(140,850)

(12,922,090)

(7,248,457)

(3,195,960)

8,712,253

992,592

7,750,177

(9,214)

(30,516)

5,507,079

8,712,253

22

22

2 BASIS OF PREPARATION

(a) Statement of compliance

These consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (“IFRSs”) as adopted 

by the European Union under the historical cost convention, as modified by the initial recognition of financial instruments based on fair value, 

and by the revaluation of investment properties and financial instruments categorised at fair value through other comprehensive income (“FVOCI”). 

These consolidated financial statements were authorised for issue by the Board of Directors on 27 March 2020.

Any changes to these consolidated financial statements after issue require approval of the Board of Directors.

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3 FUNCTIONAL AND PRESENTATION CURRENCY

Recoverability of deferred tax asset. Significant judgment is required in assessment of recoverability of deferred tax asset on tax losses of LLC 

Fresh Market, the Group’s entity that develops a discounter chain and does not yet generate profit. The Group performs analysis of future taxable 

The functional currency of each of the Group’s consolidated entities is the currency of the primary economic environment in which the entity 

profit to cover the accumulated tax losses on the basis of the long-term budget for the entity. Recognition of the deferred tax asset is contingent 

operates. The functional currency of the Company is the US Dollar (“USD”) and the functional currency of the Group’s Russian subsidiaries 

on the ability of the Group management to adhere to the long-term budget. Refer to Note 13.

in the Russian Rouble (“RUB”). The consolidated financial statements are presented in RUB, which is the Group’s presentation currency. All financial 

information presented in RUB has been rounded to the nearest thousand, except when otherwise indicated.

Lease term. In determining the lease term, management considers all facts and circumstances that create an economic incentive to exercise an 

extension option, or not exercise a termination option. Extension options (or periods after termination options) are only included in the lease term if 

The results and financial position of the Group entities, which functional currencies are different from RUB, are translated into the presentation 

the lease is reasonably certain to be extended (or not terminated). 

currency as follows:

 assets and liabilities for each statement of financial position presented are translated at the closing rate at the end of the respective reporting 

contractual enforceable rights beyond the written agreement to determine the lease term with reference to mutual understanding between 

If the contractual lease term does not align with the economics of the transaction, management considers whether there are any non-

period;

 income and expenses are translated at the date of transaction; 

 components of equity are translated at the historic rate; and

the parties, respective laws and regulations and other relevant factors. The assessment is reviewed if a significant event or a significant change 

in circumstances occurs which affects this assessment and that is within the control of the lessee.

The Group leases land and trade and other premises based on the lease agreements with various termination and extension options. To determine 

the lease term the management has applied judgement in performing its “reasonably certain” assessment and determined that it is reasonably 

certain that the extension options will be exercised or termination options will not be exercised during the lease period which is based 

 all resulting exchange differences are recognised in other comprehensive income.

on the Group’s business plan with the respective planning horizon.

At 31 December 2019 the principal rates of exchange used for translating foreign currency balances were USD 1 = RUB 61.9057; EUR 1 = 

Most extension options in leases of trade premises have been included in the lease liability, because the Group is unlikely to replace the assets 

RUB 69.3406 (31 December 2018: USD 1 = RUB 69.4706; EUR 1 = RUB 79.4605).

within the Group’s planning horizon.

4 USE OF ESTIMATES AND JUDGMENTS

The lease term is reassessed if an option is actually exercised (or not exercised) or the Group becomes obliged to exercise (or not exercise) it. 

The assessment of reasonable certainty is only revised if a significant event or a significant change in circumstances occurs, which affects this 

The preparation of consolidated financial statements in conformity with IFRSs requires management to make estimates and assumptions that 

assessment, and that is within the control of the lessee.

affect the application of accounting policies and the reported amounts of assets, liabilities, income and expenses. Actual results may differ 

from those estimates.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which 

An increase in the lease term by 1 year at the reporting date would have increased the balances of right-of-use assets and lease liabilities 

by RUB 1,891,481 thous. and RUB 2,089,398 thous., respectively.

the estimates are revised and in any future periods affected.

A decrease of the lease term by 1 year at the reporting date would have decreased the balances of right-of-use assets and lease liabilities 

Management also exercises certain judgements, apart from those involving estimations, in the process of applying the accounting policies. 

Judgments that have the most significant effect on the amounts recognised in the consolidated financial statements and estimates that can cause 

This analysis assumes that all other variables, in particular incremental borrowing rate, remain constant.

a significant adjustment to the carrying amount of assets and liabilities within the next financial year include: 

by RUB 2,028,915 thous. and RUB 2,252,736 thous., respectively.

Discount rates used for determination of lease liabilities. The Group uses its incremental borrowing rate as a base for calculation of the discount 

Tax legislation. The Group is subject to taxation in several jurisdictions. The major part of the tax burden refers to the Russian tax legislation, 

rate because the interest rate implicit in the lease cannot be readily determined.  

which is subject to varying interpretations when being applied to the transactions and activities of the Group. Significant judgement is required 

The Group’s incremental borrowing rate applied to lease liabilities in 2019 ranged from 4 to 10%.

in determining whether the tax positions and interpretations the Group has taken can be sustained. Refer to Note 31. 

Bonuses from suppliers. The Group receives various bonuses from suppliers which represent a significant reduction in cost of goods sold 

by RUB 911,480 thous. and RUB 847,748 thous., respectively.

and inventory cost. The calculation of these amounts is in part dependent on an estimation of whether the amounts due under agreements 

with suppliers have been earned at the reporting date based on inventory purchased and other conditions.

A decrease of the discount rate by 1% at the reporting date would have increased the balances of right-of-use assets and lease liabilities 

An increase in the discount rate by 1% at the reporting date would have decreased the balances of right-of-use assets and lease liabilities 

 The calculation and allocation of the bonuses to inventory cost has some element of judgement.

Determination of recoverable amount of non-current assets. For those non-current assets where impairment indicators exist as at reporting date, 

the Group estimates the recoverable amount being the higher of their value in use and fair value less costs of disposal. For details of impairment 

assessment performed as at 31 December 2019 refer to Notes 15-17.

by RUB 988,408 thous. and RUB 914,723 thous., respectively.

This analysis assumes that all other variables, in particular lease term, remain constant.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements98

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5 NEW AND AMENDED STANDARDS AND INTERPRETATIONS ADOPTED BY THE GROUP

The change in accounting policy affected the following items in the consolidated statement of financial position on 1 January 2019:

A number of new standards and amendments to standards became effective from 1 January 2019, including the following:

IFRS 16, “Leases”. The Group has adopted IFRS 16 from 1 January 2019, but has not restated comparatives for the 2018 reporting period, 

’000 RUB

ASSETS

as permitted under the specific transitional provisions in the standard. The reclassifications and the adjustments arising from the new leasing rules 

Non-current assets

31 December 
2018

Change in 
accounting policy

1 January 
2019

are therefore recognised in the opening balance sheet on 1 January 2019.

The new standard sets out the principles for the recognition, measurement, presentation and disclosure of leases. All leases result in the lessee 

obtaining the right to use an asset at the start of the lease and, if lease payments are made over time, also obtaining financing. Accordingly, IFRS 16 

eliminates the classification of leases as either operating leases or finance leases as is required by IAS 17 and, instead, introduces a single lessee 

accounting model. The Group as the lessee is now required to recognise: (a) assets and liabilities for all leases with a term of more than 12 months, 

unless the underlying asset is of low value; and (b) depreciation of right-of-use assets separately from interest on lease liabilities in the consolidated 

statement of profit or loss and other comprehensive income. IFRS 16 substantially carries forward the lessor accounting requirements in IAS 17. 

Accordingly, while the Group as the lessor had only operating leases, it continued to account for such operating leases upon adoption of IFRS 16 

with no changes.

On adoption of IFRS 16, the Group recognised lease liabilities in relation to leases which had previously been classified as “operating leases” under 

the principles of IAS 17. These liabilities were measured at the present value of the remaining lease payments, discounted using the Group’s 

incremental borrowing rate as of 1 January 2019. The Group’s incremental borrowing rate applied to the lease liabilities on 1 January 2019 ranged 

from 4 to 10%.

’000 RUB

Operating lease commitments disclosed as at 31 December 2018

Add: adjustments as a result of a different treatment of extension and termination options

Less: future minimum lease payments under non-cancellable land leases depending on the cadastral value 
as at 31 December 2018

Add: future minimum in-substance fixed lease payments as at 31 December 2018

Less: effect of discounting

Lease liability recognised as at 1 January 2019 

Of which are: 

Current lease liabilities 

Non-current lease liabilities 

36,968,672

7,870,300

(4,531,763)

5,788,580

(16,867,997)

29,227,792

3,543,705 

25,684,087

The associated right-of-use assets for leases were measured at their carrying amounts as if the standard had been applied since 

the commencement date, but discounted using the Group’s incremental borrowing rate at the date of initial application.  

Lease rights previously presented as a separate item in the consolidated statement of financial position are in substance payments made to take 

over the Group’s leases, and as such meet the definition of initial direct costs.

In applying IFRS 16 for the first time, the Group has used the following practical expedients permitted by the standard:

 the accounting for operating leases with a remaining lease term of less than 12 months as at 1 January 2019 as short-term leases; and

 the use of hindsight in determining the lease term where the contract contains options to extend or terminate the lease and in determining 
the lease consideration where the contract contains options to increase of consideration in uncertain amount.

Property, plant and equipment

Construction in progress

Right-of-use assets

Lease rights

Deferred tax assets

Other non-current assets

Total non-current assets

Current assets

Other current assets

Total current assets

Total assets

EQUITY AND LIABILITIES

Equity

Retained earnings

Total equity

Non-current liabilities

Lease liabilities

Total non-current liabilities

Current liabilities

Lease liabilities

Trade and other payables

Total current liabilities

Total liabilities

Total equity and liabilities

43,770,640

3,754,546

-

4,312,159

2,438,928

1,405,610

58,023,097

25,466

27,214,176

85,237,273

12,200,119  

22,481,181

-

32,756,270

-

26,861,848

29,999,822

62,756,092

85,237,273

29,522

(132,628)

25,226,179

(4,312,159)

1,681,434

(784,456)

21,707,892

(16,000)

(16,000)

21,691,892

(6,725,738)

(6,725,738)

25,684,087

25,684,087

3,543,705

(810,162)

2,733,543

28,417,630

21,691,892

43,800,162

3,621,918

25,226,179

-

4,120,362

621,154

79,730,989

9,466

27,198,176

106,929,165

5,474,381

15,755,443

25,684,087

58,440,357

3,543,705

26,051,686

32,733,365

91,173,722

106,929,165

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements 
 
 
100

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The amounts presented in the table above were restated as compared to the amounts disclosed in the Group’s condensed consolidated interim 

The Group has two operating segments that also represent reportable segments: “O’Key” and “DA!”. Each segment has similar format of their stores 

financial statements for the six-month period ended 30 June 2019. As part of the preparation of the annual financial statements, management 

which is described below:

identified circumstances pointing to the presence of impairment indicators of right-of-use assets as at 1 January 2019. As a result of the detailed 

analysis and testing of relevant assets for impairment, the adjustments were made to carrying values of respective assets against the Group’s 

 O’Key – chain of modern style hypermarkets under the “O’KEY” brand;

retained earnings on 1 January 2019.

’000 RUB

Construction in progress

Right-of-use assets

Deferred tax assets

Retained earnings

Change in accounting policy 
as originally presented

Impairment adjustments

Change in accounting policy – 
as restated

The assortment of goods in the stores of each segment is different, and the segments are managed separately. For each of the segments, 

the CODM of the Group reviews internal management reports at least on a monthly basis.

 DA! – chain of discounter stores in Moscow and Central region.

81,720

26,473,332

1,389,134

(5,556,537)

(214,348)

(1,247,153)

292,300

(1,169,201)

(132,628)

25,226,179

1,681,434

(6,725,738)

All business components within each reportable segment demonstrate similar characteristics:

 the products and customers;

The following amended standards also became effective from 1 January 2019, but did not have any material impact on the Group: 

 IFRIC 23 “Uncertainty over Income Tax Treatments”;

 Prepayment Features with Negative Compensation – Amendments to IFRS 9; 

 Amendments to IAS 28 “Long-term Interests in Associates and Joint Ventures”;

 the business processes are integrated and uniform: the components manage their operations centrally. Purchasing, logistics, finance, HR and IT 
functions are centralised;

 the components’ activities are mainly limited to Russia which has a uniform regulatory environment.

The CODM assesses the performance of the operating segments based on revenue and earnings before interest, tax, depreciation and amortisation 

adjusted for certain one-off items outlined below (“EBITDA”). The “EBITDA” term is not defined in IFRS. Other information provided to the CODM is 

measured in a manner consistent with that in the consolidated financial statements.

The accounting policies used for the segment reporting are the same as the accounting policies applied for the consolidated financial statements 

 Annual Improvements to IFRSs 2015-2017 cycle – amendments to IFRS 3, IFRS 11, IAS 12 and IAS 23;

(Note 35).

 Amendments to IAS 19 “Plan Amendment, Curtailment or Settlement”.

Basis of segmentation used in these consolidated financial statements is consistent with that used in the prior year. 

6 SEGMENT INFORMATION

The segment information for the years ended 31 December 2019 and 31 December 2018 is as follows:

Operating segments are components that engage in business activities that may earn revenues or incur expenses, whose operating results are 

regularly reviewed by the chief operating decision maker (CODM) and for which discrete financial information is available. The CODM is the person 

or group of persons who allocate resources and assess the performance for the entity. 

’000 RUB

External revenue

O’Key

Da!

Total

2019

2018

2019

2018

2019

2018

The CODM has been determined as the CEO of the Group and the Board of Directors of the Company.

The Group is engaged in management of retail stores located in the Russian Federation. Although the Group is not exposed to concentration 

of sales to individual customers, all of the Group’s sales are made in the Russian Federation. As such, the Group is exposed to the economic 

development in Russia, including the development of the Russian retail industry. The Group has no significant non-current assets outside 

the Russian Federation.

The Group identified its operating segments in accordance with the criteria set in IFRS 8 Operating Segments and based on the way the operations 

of the Group are regularly reviewed by the CODM to analyse performance and allocate resources within the Group.

- Sales of trading stock

139,237,309

139,793,834

17,856.390

13,558,958

157,093,699

153,352,792

- Sales of self-produced catering products

6,060,468

6,027,584

-

-

6,060,468

6,027,584

Revenue from contracts with customers

145,297,777

145,821,418

17,856,390

13,558,958

163,154,167

159,380,376

Rental income

Total revenue

Inter-segment revenue

EBITDA

1,876,935

1,866,148

55,100

56,887

1,932,035

1,923,035

147,174,712

147,687,566

17,911,490

13,615,845

165,086,202

161,303,411

-

-

457,651

-

457,651

-

14,276,746

10,415,634

(215,315)

(1,771,626)

14,061,431

8,644,008

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements102

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A reconciliation of EBITDA to profit/(loss) for the year is as follows:

8 GENERAL, SELLING AND ADMINISTRATIVE EXPENSES

’000 RUB

EBITDA 

Revaluation of investment property

Gain from disposal of non-current assets

Impairment of non-current assets

Loss from write-off of receivables

Impairment of receivables

Depreciation and amortisation

Finance income

Finance costs

Foreign exchange gain/(loss)

Net loss generated by sold supermarkets until cessation of their operations

Other expenses

Profit/(loss) before income tax

Income tax (expense)/benefit

Profit/(loss) for the year

Note

9, 14

9

9

9

9

8

11

11

12

13

2019

2018

14,061,431

8,644,008

’000 RUB

Personnel costs 

(75,454)

46,885

(821,009)

(191,353)

(19,382)

(50,142)

127,209

(368,585)

(22,883)

(28,048)

Depreciation and amortisation

Communication and utilities 

Advertising and marketing

Repairs and maintenance costs

Insurance and bank commissions

(8,100,015)

(4,367,254)

Security expenses

89,803

(5,054,947)

937,678

-

-

873,637

(126,679)

746,958

76,286

(3,192,959)

(1,141,353)

(159,298)

(213,025)

(696,044)

96,289

(599,755)

Legal and professional expenses

Operating taxes

Variable lease expenses and expenses relating to short-term and low value leases / 
Operating lease expense

Materials and supplies

Other costs

Total general, selling and administrative expenses

103

Note

10

15, 16, 17

2019

2018

14,671,629

14,067,602

8,100,015

3,656,196

2,268,126

1,316,665

918,128

713,069

655,733

638,068

4,367,254

3,503,234

2,011,700

1,230,022

816,606

736,473

629,781

802,929

347,317

5,425,712

321,077

23,802

294,030

29,281

33,629,825

33,914,624

Fees billed to the Group by PricewaterhouseCoopers, Société coopérative, the Company’s independent auditors, and affiliated companies thereof 

Adoption of IFRS 16 “Leases” from 1 January 2019 impacted the Group’s EBITDA for the year ended 31 December 2019, as major part of operating 

lease expense is now replaced with finance costs and depreciation that are not included in EBITDA. 

Since the Group adopted the new standard under the modified retrospective approach, comparative EBITDA information has not been restated. 

As a consequence, the EBITDA for the year ended 31 December 2019 is not entirely comparable to the EBITDA for the prior year.

If the Group had adopted IFRS 16 from 1 January 2018 on the same principles as it has adopted as of 1 January 2019, EBITDA for the year ended 

31 December 2018 would have been RUB 14,133,168 thous. which would comprise of the positive result of “O`KEY” segment in the amount 

of RUB 14,926,078 thous. and the negative result of “DA!” segment in the amount of RUB 792,910 thous. respectively.

7 PRINCIPAL SUBSIDIARIES 

are as follows:

’000 RUB

Fees for statutory audit of annual and consolidated accounts

Fees charged for tax advisory services 

Fees charged for other assurance services 

Fees charged for other non-audit services

Total auditors’ remuneration

9 OTHER OPERATING INCOME AND EXPENSES, NET

’000 RUB

Details of the Company’s significant subsidiaries at 31 December 2019 and 31 December 2018, all wholly owned and registered in the Russian 

Gain from modification of leases

Federation, are as follows:

Subsidiary

LLC O’KEY

LLC Fresh Market

JSC Dorinda

Nature of operations

Retail

Retail and real estate

Real estate

LLC O’KEY Management (formerly, LLC O’KEY group) Managing company

LLC O’KEY Logistics

Import operations

Net gain from disposal of non-current assets

Impairment of non-current assets

Impairment of receivables 

Loss from write-off of receivables

Loss from revaluation of investment property

Sundry income and expense, net

Total other operating income and expenses, net

2019

14,406

5,505

4,561

-

24,472

2019

376,864

46,885

(821,009)

(19,382)

(191,353)

(75,454)

114,843

(568,606)

2018

14,517

9,090

4,027

3,700

31,334

2018

-

127,209

(368,585)

(28,048)

(22,883)

(50,142)

437,494

95,045

Note

15

14

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements104

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

Net gain from disposal of non-current assets for the year ended 31 December 2018 includes gain on sale of the remaining 4 supermarkets business 

13 INCOME TAX 

in the amount of RUB 336,015 thous. and loss on disposal of other non-current assets in the amount of RUB 208,806 thous.

In June 2019 the Group signed agreements with a third party for sale of the Group’s two subsidiaries holding rights for lease of land plots and other 

related non-current assets in Moscow. Total proceeds according to the agreement comprised RUB 1,552,785 thous. with the gain recognised 

in the net gain from disposal on non-current assets. As of 31 December 2019, the deal was closed and the amounts due from the buyer under 

the agreements were received in cash in full.

Income tax recognised in profit or loss

’000 RUB

Current tax expense

Deferred tax benefit

Total income tax (expense)/benefit

105

2019

(295,433)

168,754

(126,679)

2018

(659,108)

755,397

96,289

10 PERSONNEL COSTS

’000 RUB

Wages and salaries

Social security contributions

Bonuses to personnel

Other employee benefits

Total personnel costs

11 FINANCE INCOME AND FINANCE COSTS

’000 RUB

Recognised in profit or loss

Interest income on bank deposits

Other finance income

Total finance income

Interest expense on loans and borrowings 

Interest expense on lease liabilities

Finance costs on interest rate swap contracts

Total finance costs

Net finance costs recognised in profit or loss

2019

2018

9,189,989

        8,959,215

3,020,233

1,465,547

995,860

2,872,502

1,259,695

976,190

14,671,629

14,067,602

2019

2018

70,193

19,610

89,803

69,313

6,973

76,286

(2,832,305)

(2,222,642)

(3,166,730)

-

-

(26,229)

(5,054,947)

(3,192,959)

(4,965,144)

(3,116,673)

Reconciliation between the tax (expense)/benefit and profit or loss multiplied by applicable tax rate 

The income tax rate applicable to the majority of the Group’s 2019 and 2018 income is 20%, the income tax rate established by the Russian tax 

legislation. A reconciliation between the expected and the actual taxation charge/ benefit is provided below. 

’000 RUB

Profit/(loss) before income tax

Theoretical income tax at applicable tax rate of 20%

Effect of income taxed at different rates

Tax effect of items which are not deductible for taxation purposes:

- Inventory shrinkage expenses

- Other non-deductible expenses 

Adjustments to current income tax for previous periods

Other items

Income tax (expense)/benefit for the year

Deferred tax assets and liabilities

(a) Deferred taxes in respect of subsidiaries

2019

873,637

(174,727)

(14,697)

(81,931)

(40,223)

184,899

-

(126,679)

2018

(696,044)

139,209

82,337

(85,927)

(12,421)

(19,428)

(7,481)

96,289

The Group has not recorded a deferred tax liability in respect of temporary differences of RUB 26,827,800 thous. (31 December 2018: 

RUB 25,453,488 thous.) associated with investments in subsidiaries as the Group is able to control the timing of the reversal of those temporary 

During 2019 the Group has capitalised borrowing costs in the amount of RUB 222,356 thous. (2018: RUB 208,013 thous.) arising on financing 

differences and does not intend to reverse them in the foreseeable future. If the temporary difference reversed in form of distributions remitted 

directly attributable to the construction of the Group’s new stores. The capitalisation rate was 8.83% (2018: 9.97%).

to the Company, then an enacted tax rate of 5-15% would apply.

12 FOREIGN EXCHANGE GAIN / (LOSS)

(b) Recognised deferred tax asset on tax loss carried forward

The Group’s risk management policy is to receive loans and borrowings in the same currency in which revenues are generated (RUB). 

Deferred tax asset recognised in respect of tax loss carried forward relates to the losses accumulated by the Group’s subsidiary LLC Fresh Market 

As at 31 December 2019, the share of the Group’s USD-denominated loans and borrowings did not exceed 3% of total loans and borrowings 

that develops a discounter chain and does not yet generate profit.

(31 December 2018: 5%). Major amount of foreign exchange differences is caused by intragroup USD-denominated loans. The Group’s exposure 

to currency risk is disclosed in Note 29.

Starting from 1 January 2017 the amendments to the Russian tax legislation became effective in respect of tax loss carry forwards. 

The amendments affect tax losses incurred and accumulated since 2007 that have not been utilised. The 10-year expiry period for tax loss carry-

forwards that was in effect prior to 2017 no longer applies, and the accumulated tax losses can now be carried forward for utilisation in future 

periods without any time limitation, with exception of limitation on utilisation of tax loss carry forwards that applies during the period from 2017 

to 2021. The amount of losses that can be utilised each year during this period is limited to 50% of annual taxable profit.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements106

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

107

The Group determined that future taxable profits will be available at LLC Fresh Market in the foreseeable future against which its accumulated 

losses can be utilised. In making this assessment the Group considered that according to the discounter chain’s long-term budget the deferred 

tax asset of RUB 2,840,607 thous. on accumulated losses generated by LLC Fresh Market as at 31 December 2019 will be utilised in full by 2028. 

’000 RUB

In 2019 the Group corrected its long-term plan for opening of new stores by adjusting the pace of new openings and increasing the total number 

of openings. This revision was made based on the more selective approach to choosing suitable locations for new stores with reference 

to the Group’s accumulated experience. 

Tax effect of deductible/ (taxable) temporary differences 
and tax loss carry forwards

Recognition of the deferred tax asset is contingent on the ability of the Group management to adhere to the key assumptions made in the long-term 

budget. These key assumptions in the discounter chain’s long-term budget covering 2020-2028 include annual expansion by approximately 20-50 

new discounter stores per year; annual growth in revenue generally in line with the most recent trends of the discounter chain; and gradual decrease 

of share of semi-fixed costs due to economies of scale.

(c) Movement in temporary differences during the year

Differences between IFRS and statutory taxation regulations in Russia and other countries give rise to temporary differences between the carrying 

amount of assets and liabilities for financial reporting purposes and their tax bases. The tax effect of the movements in these temporary 

differences is detailed below.

’000 RUB

Tax effect of deductible/ (taxable) temporary differences 
and tax loss carry forwards

Investment property

Property, plant and equipment

Construction in progress

Right-of-use assets

Intangible assets

Other non-current assets

Inventories

Trade and other receivables and payables

Long-term investments

Lease liabilities

Tax loss carry-forwards

Net deferred tax assets

Recognised deferred tax assets

Recognised deferred tax liabilities

1 January  
2019

Recognised 
in profit or loss

Recognised 
in other 
comprehensive 
income

31 December 
2019

15,091

(439,154)

(46,909)

905,642

5,138

156,023

(71,031)

(17,205)

(828)

(821,089)

483,076

168,754

80,003

(917,436)

(234,732)

(4,182,804)

(115,105)

84,760

397,994

118,059

6,613

5,845,558

2,357,531

3,440,441

4,120,362

(679,921)

-

-

-

-

-

-

38,880

-

-

38,880

95,094

(1,356,590)

(281,641)

(3,277,162)

(109,967)

240,783

326,963

139,734

5,785

5,024,469

2,840,607

3,648,075

4,175,871

(527,796)

Investment property

Property, plant and equipment

Construction in progress

Intangible assets

Other non-current assets

Inventories

Trade and other receivables and payables

Long-term investments

Tax loss carry-forwards

Net deferred tax assets

Recognised deferred tax assets

Recognised deferred tax liabilities

1 January  
2018

Recognised 
in profit or loss

Recycled 
from other 
comprehensive 
income

31 December 
2018

69,975

(624,512)

(261,521)

(94,649)

(102,825)

500,080

(280,970)

6,613

1,816,384

1,028,575

1,917,572

(888,997)

10,028

(287,020)

263

(20,456)

27,494

(102,086)

586,027

-

541,147

755,397

-

-

-

-

-

-

(24,965)

-

-

(24,965)

80,003

(911,532)

(261,258)

(115,105)

(75,331)

397,994

280,092

6,613

2,357,531

1,759,007

2,438,928

(679,921)

In the context of the Group’s current structure, tax losses and current tax assets of different Group companies may not be offset against current tax 

liabilities and taxable profits of other Group companies and, accordingly, taxes may accrue even where there is a consolidated tax loss. Therefore, 

deferred tax assets and liabilities are offset only when they relate to the same taxable entity.

14 INVESTMENT PROPERTY

(a) Reconciliation of carrying amount 

’000 RUB

Investment properties at fair value as at 1 January 2018

Expenditure on subsequent improvements

Fair value gains less losses

Investment properties at fair value as at 31 December 2018

Investment properties at fair value as at 1 January 2019

Transfer from property, plant and equipment and construction in progress

Expenditure on subsequent improvements

Fair value gains less losses

Investment properties at fair value as at 31 December 2019

Note

9

9

1,075,010

22,132

(50,142)

1,047,000

1,047,000

274,302

4,121

(75,454)

1,249,969

The trade premises of the Group included in investment property are subject to operating leases. As at 31 December 2019 the Group’s investment 

property comprises three buildings and two land plots (31 December 2018: three buildings).

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements108

(b) Measurement of fair value 

The investment properties are valued annually on 31 December at fair value, by an independent, professionally qualified valuator who has recent 

experience in valuing similar properties in the Russian Federation.

The carrying values of investment properties at 31 December 2019 and 31 December 2018 agree to the valuations reported by the external 

valuators with the use of a combination of the market approach with reference to comparable prices for orderly transactions with similar properties 

and the income approach with reference to estimates of future cash flows, supported by the terms of any existing lease and other contracts 

and by external evidence such as current market rents for similar properties in the same location and condition, and using discount rates that reflect 

current market assessments of the uncertainty in the amount and timing of the cash flows.

The principal assumptions underlying the estimation of the fair value with reference to the income approach are those relating to: the annual net 

rent rate of RUB 917 –14,793 per sq. m. (31 December 2018: RUB 2,511 – 16,281 per sq. m.); expected occupancy of 67% – 92.9% during the first 

year (31 December 2018: 15% – 95%) and 92.9 – 100% in the subsequent years (31 December 2018: 92.9 – 95%); and appropriate discount rate 

of 10.6% – 14.0% (31 December 2018: 11.4% – 14.5%).

These valuations are regularly compared to actual market yield data and actual transactions by the Group, and those reported by the market.

The fair value measurement of investment property has been categorised as a Level 3 fair value based on the inputs to the valuation technique used.

15 PROPERTY, PLANT AND EQUIPMENT AND CONSTRUCTION IN PROGRESS

Land

Buildings

Leasehold 
improvements

Machinery 
and equipment, 
auxiliary 
facilities 
and other fixed 
assets

Total property, 
plant and 
equipment

Construction 
in progress

Total property, 
plant and 
equipment and 
construction 
in progress

4,934,476

38,006,385

7,309,159

14,928,340

65,178,360

3,313,175

68,491,535

15,487

39,568

(14,472)

18,131

940,242

(81,720)

-

1,148,013

1,181,631

2,686,878

3,868,509

719,511

372,890

2,072,211

(2,072,211)

-

(117,748)

(791,250)

(1,005,190)

(173,296)

(1,178,486)

4,975,059

38,883,038

7,910,922

15,657,993

67,427,012

3,754,546

71,181,558

Land

Buildings

Leasehold 
improvements

Machinery 
and equipment, 
auxiliary 
facilities 
and other fixed 
assets

Total property, 
plant and 
equipment

Construction 
in progress

Total property, 
plant 
and equipment 
and 
construction 
in progress

’000 RUB

Cost

Balance 
at 1 January 2018

Additions

Transfers

Disposals

Balance 
at 31 December 2018

’000 RUB

Balance 
at 1 January 2019

Additions

Transfers

Transfer to investment 
property

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

’000 RUB

Depreciation and impairment 
losses

Balance 
at 1 January 2018

Depreciation for the year

Impairment losses

Disposals

Balance 
at 31 December 2018

’000 RUB

Balance 
at 1 January 2019

Depreciation for the year

Impairment losses

Disposals

Balance 
at 31 December 2019

Net book value 

109

Land

Buildings

Leasehold 
improvements

Machinery 
and equipment, 
auxiliary 
facilities 
and other fixed 
assets

Total 
property, 
plant and 
equipment

Construction 
in progress

Total property, 
plant 
and equipment 
and 
construction 
in progress

-

-

-

-

-

(7,021,978)

(2,565,688)

(10,626,559)

(20,214,225)

(1,282,196)

(609,582)

(1,970,791)

(3,862,569)

(351,195)

63,423

(17,390)

57,321

-

(368,585)

668,263

789,007

(8,591,946)

(3,135,339)

(11,929,087)

(23,656,372)

-

-

-

-

-

(20,214,225)

(3,862,569)

(368,585)

789,007

(23,656,372)

Land

Buildings

Leasehold 
improvements

Machinery 
and equipment, 
auxiliary 
facilities 
and other fixed 
assets

Total 
property, 
plant and 
equipment

Construction 
in progress

-

-

-

-

-

(8,592,043)

(3,135,766)

(11,929,087)

(23,656,896)

(1,307,099)

(673,037)

(1,796,354)

(3,776,490)

(821,009)

2,874

-

2,240

-

(821,009)

718,084

723,198

(10,717,277)

(3,806,563)

(13,007,357)

(27,531,197)

-

-

-

-

-

Total property, 
plant 
and equipment 
and 
construction 
in progress

(23,656,896)

(3,776,490)

(821,009)

723,198

(27,531,197)

At 1 January 2018

4,934,476

30,984,407

At 31 December 2018

4,975,059

30,291,092

At 1 January 2019 (Note 5)

4,975,059

30,315,169

4,743,471

4,775,583

4,781,028

4,301,781

44,964,135

3,313,175

48,277,310

3,728,906

43,770,640

3,754,546

47,525,186

3,728,906

43,800,162

3,621,918

47,422,080

At 31 December 2019

4,901,189

29,325,399

4,733,092

3,002,495

41,962,175

2,976,838

44,939,013

Depreciation expense of RUB 3,776,490 thous. has been charged to selling, general and administrative expenses (2018: RUB 3,862,569 thous.).

Impairment assessment

At the end of each reporting period, the Group assesses whether there is any indication that its non-current assets including property, plant 

and equipment, right-of-use assets / lease rights and other non-current assets may be impaired. Where the non-current assets relate to the Group’s 

stores, these stores are treated as separate CGUs, and impairment assessment is performed in respect of the aggregate carrying value of the non-

4,975,059

38,907,212

7,916,794

15,657,993

67,457,058

3,621,918

71,078,976

current assets attributable to these CGUs with reference to their actual and anticipated performance and other relevant factors.

92,816

8,807

-

-

1,135,840

660,259

907,009

221,441

1,008,632

2,247,373

3,256,005

2,017,540

(2,017,540)

-

(166,348)

-

-

-

(166,348)

(107,954)

(274,302)

For the CGUs subject to impairment testing, recoverable amount was determined based on value-in-use calculations using cash flow projections 

based on financial budgets and forecasts approved by management covering a one-year period. Cash flows beyond the one-year period are 

extrapolated using an expected growth rate for each particular CGU which depends on its maturity and other relevant factors. The discount rates 

are pre-tax and reflect management’s estimate of the risks specific to the Group.

Disposals

(338)

(9,183)

(37,398)

(776,591)

(823,510)

(766,959)

(1,590,469)

Balance 
at 31 December 2019

4,901,189

40,042,676

8,539,655

16,009,852

69,493,372

2,976,838

72,470,210

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements111

Software

Other intangible 
assets

1,739,629

729,922

(723,886)

1,745,665

1,745,665

556,076

(290,016)

2,011,725

(901,112)

(367,045)

711,643

(556,514)

(556,514)

(543,522)

288,551

(811,485)

838,517

1,189,151

1,200,240

190,726

13,948

(23,427)

181,247

181,247

18,253

(6,491)

193,009

(68,135)

(31,237)

23,188

(76,184)

(76,184)

(31,153)

6,273

(101,064)

122,591

105,063

91,945

Total

1,930,355

743,870 

(747,313)

1,926,912

1,926,912

574,329

(296,507)

2,204,734

(969,247)

(398,282)

734,831

(632,698)

(632,698)

(574,675)

294,824

(912,549)

961,108

1,294,214

1,292,185

Amortisation of RUB 574,675 thous. has been charged to selling, general and administrative expenses (2018: RUB 398,282 thous.).

No indicators of impairment were identified for the Group’s intangible assets as at 31 December 2019 and 2018.

110

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

As the result of the impairment test performed as at 31 December 2019, the Group recognised an impairment loss in the amount 

17 INTANGIBLE ASSETS

’000 RUB

Cost

Balance at 1 January 2018

Additions

Disposals

Balance at 31 December 2018

Balance at 1 January 2019

Additions

Disposals

Balance at 31 December 2019

Amortisation and impairment losses

Balance at 1 January 2018

Amortisation for the year

Disposals

Balance at 31 December 2018

Balance at 1 January 2019

Amortisation for the year

Disposals

Balance at 31 December 2019

Carrying amounts

At 1 January 2018

At 31 December 2018

At 31 December 2019

of RUB 821,009 thous. (2018: RUB 368,585 thous.), primarily in respect of mature low-performing CGUs, including RUB 784,009 thous. (2018: 

RUB 314,000 thous.) in O’Key segment and RUB 37,000 thous. (2018: RUB 54,585 thous.) in DA! segment. The impairment losses in 2019 and 2018 

were entirely attributable to property, plant and equipment. The total recoverable amount of the impaired CGUs determined based on value in use 

as of 31 December 2019 amounted to RUB 874,010 thous. (31 December 2018: RUB 1,722,306 thous.). 

The post-tax discount rate used in the assessment as at 31 December 2019 was 11.8% (31 December 2018: 14.1%). If the revised estimated 

pre-tax discount rate applied to the discounted cash flows of the CGUs had been 1% higher than management’s estimates, the Group would need 

to recognise additional impairment of property, plant and equipment of RUB 70,909 thous. (2018: RUB 120,375 thous.).

Pledged assets

At 31 December 2019, 4 stores with carrying value of RUB 2,386,084 thous. have been pledged to third parties as collateral for bank borrowings 

(31 December 2018: 4 stores were pledged with carrying value of RUB 2,338,054 thous.).

16 RIGHT-OF-USE ASSETS

The Group leases various trade premises, land and other assets. Rental contracts are typically made for fixed periods of 3 to 49 years but may 

have extension and early termination options. Lease terms are negotiated on an individual basis and contain a wide range of different terms 

and conditions.

Until 31 December 2018 all of the Group’s leases were classified as operating leases. From 1 January 2019, leases are recognised as a right-of-use 

asset and a corresponding liability from the date when the leased asset becomes available for use by the Group.

The table below presents the right-of-use assets by class of underlying assets:

’000 RUB

Balance at 1 January 2019

Additions

Modifications and reassessments

Depreciation for the year

Disposals

Trade premises

Land

Other

Total

17,448,977

5,281,087

2,496,115

25,226,179

596,249

30,932

(3,006,754)

-

101,915

62,627

(271,509)

(686,173)

12,899

48,826

711,063

142,385

(602,794)

(3,881,057)

-

(686,173)

Balance at 31 December 2019

15,069,404

4,487,947

1,955,046

21,512,397

The group “Other” is mostly represented by office premises and warehouses.

Depreciation expense of RUB 3,748,850 thous. has been charged to general, selling and administrative expenses. 

Net book value of the right-of-use assets attributable to the subsidiaries sold to a third party in the reporting period amounted 

to RUB 531,760 thous. (Note 9).

Right-of-use assets are assessed for indication of potential impairment as at each reporting date. For those assets where impairment indicators 

exist, the Group estimates recoverable amount being the higher of their value in use and fair value less costs of disposal, on either individual asset 

or CGU level. No indicators of impairment were identified for the Group’s right-of-use assets that are attributable to individual leased assets and do 

not relate to stores in operation as at 31 December 2019. For those right-of-use assets that relate to the Group’s stores and are therefore assessed 

for impairment on the store level together with the other non-current assets attributable to the stores, impairment assessment has been performed 
as disclosed in Note 15. No impairment attributable to the right-of-use assets was identified as at 31 December 2019.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements112

18 PREPAYMENTS

’000 RUB

Prepayments for services 

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

113

Note

31 December 2019 31 December 2018

’000 RUB

31 December 2019 31 December 2018

21 TRADE AND OTHER RECEIVABLES

Prepayments for variable lease payments – third parties

Prepayments for goods

VAT on prepayments/prepayments for lease to entities under control of shareholder 
group

32

Other prepayments

Total prepayments

306,152

126,066

265,207

89,902

107,706

895,033

312,440 

249,496

369,365

353,232

104,505 

1,389,038

Short-term prepayments for lease to entities under control of the shareholder group in the amount of RUB 353,232 thous. as at 31 December 2018 

were renegotiated with the lessors into long-term interest-bearing loans which principal amounts to RUB 346,025 thous. as at 31 December 2019 

(Note 19, 32).

19 OTHER NON-CURRENT ASSETS

’000 RUB

Note

31 December 2019 31 December 2018

Long-term loans to entities under control of shareholder group 

18,31

Prepayments for non-current assets

Long-term refundable deposits to lessors

Prepayments for lease to entities under control of shareholder group 

31

346,025

252,806

232,801

-

-

280,711

391,645

733,254

Total other non-current assets

831,632

1,405,610

The long-term prepayments for lease to entities under control of the shareholder group in the amount of RUB 733,254 thous. 

as at 31 December 2018 represented prepayments for rent of hypermarkets for the period until 2034. Upon adoption of IFRS 16 on 1 January 2019, 

the prepayments net of VAT were reclassified to right-of-use assets (Note 5).

Financial assets within trade and other receivables

Trade receivables

Bonuses receivable from suppliers

Receivables from sale of supermarkets 

Other financial receivables

486,626

2,027,894

120,686

371,395

416,038

1,818,948

120,686

348,931

Total financial assets within trade and other receivables

3,006,601

2,704,603

Other receivables

VAT receivable

Prepaid income tax

Prepaid taxes other than income tax

Total trade and other receivables

1,088,358

180,966

47,025

528,326

44,475

125,542

4,322,950

3,402,946

The Group’s exposure to credit and currency risks and credit loss allowance as at 31 December 2019 and 31 December 2018 related to trade 

and other receivables are disclosed in Note 29.

22 CASH AND CASH EQUIVALENTS

’000 RUB

Cash on hand 

Bank current accounts

Term deposits 

Cash in transit

Total cash and cash equivalents 

31 December 2019 31 December 2018

229,328

1,703,444

2,512,259

1,062,048

5,507,079

236,175

4,172,848

2,570,420

1,732,810

8,712,253

20 INVENTORIES

’000 RUB

Goods for resale

Raw materials and consumables

Write-down to net realisable value

Total inventories

31 December 2019 31 December 2018

14,967,315

13,415,173

762,248

(509,794)

777,487

(508,187)

15,219,769

13,684,473

Term deposits had original maturities of less than three months.

The Group’s exposure to currency risk related to cash and cash equivalents is disclosed in Note 29.

23 EQUITY

As at 31 December 2019 and 31 December 2018, the Group’s authorised, issued and fully paid share capital of RUB 119,440 thous., the RUB 

equivalent of EUR 2,691 thous., is represented by 269,074,000 ordinary shares with a par value of 0.01 EUR each. Each share is entitled to one vote, 

except as may be otherwise provided by the Articles of incorporation or by applicable law.

The Group tested the inventories for obsolescence and wrote down the inventories to their net realisable value, which resulted in a decrease 

of the carrying value of inventories by RUB 509,794 thous. as at 31 December 2019 (31 December 2018: RUB 508,187 thous.). The write down 

In accordance with Luxembourg Company Law, the Company is required to transfer a minimum of 5% of its net profits for each financial year 

to net realisable value was determined applying the percentages of discount on sales and write-offs of slow-moving goods to the appropriate 

to a legal reserve. This requirement ceases to be necessary once the balance of the legal reserve reaches 10% of the issued share capital. 

ageing of the goods. 

The percentages of discount were based on the management’s best estimate following the experience of the discount sales.

The legal reserve is not available for distribution to the shareholders. As at 31 December 2019 and 2018, the legal reserve was formed in full. 

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements 
 
114

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

115

Additional paid-in capital represents the excess of contributions received over par value of shares issued. There were no movements in additional 

As at 31 December 2019 the Group had RUB 15,947,280 thous. (31 December 2018: RUB 12,206,500 thous.) of undrawn committed borrowing 

paid-in capital during the years ended 31 December 2019 and 31 December 2018.

facilities available in RUB on fixed and floating rate basis until March 2020-December 2023 in respect of which all conditions have been met. 

Proceeds from these facilities may be used to finance operating and investing activities, if necessary.

In October 2019 the Company declared and paid interim dividends to shareholders in the amount of RUB 987,512 thous. (USD 15,162 thous.) (2018: 

RUB 1,879,021 thous. (USD 33,276 thous.). Dividends declared were recognised as distribution to owners in the consolidated statement of changes 

During 2013 – 2017 the Group placed unsecured bonds on Moscow exchange bearing coupon rates of 8.9% – 11.7% p.a. Further, in April 2019, 

in equity. Dividends per share for the year ended 31 December 2019 amounted to RUB 3.7 (USD 0.05635) (2018: RUB 7.0 (USD 0.1)).

the Group placed another issue of unsecured bonds in the amount of RUB 5,000,000 thous. on Moscow exchange bearing coupon rate of 9.35% 

24 EARNINGS / (LOSS) PER SHARE

p.a. and maturing in April 2029 with an option for the bondholders to claim early repayment in April 2022. 

In December 2019, the Group placed another issue of unsecured bonds in the amount of RUB 5,000,000 thous. on Moscow exchange bearing 

Basic earnings/(loss) per share are calculated by dividing the profit or loss attributable to owners of the Company by the weighted average number 

coupon rate of 7.85% p.a. and maturing in November 2024.

of ordinary shares in issue during the year. The Company has no dilutive potential ordinary shares; therefore, the diluted earnings/(loss) per share 

Compliance with loan covenants

The Group monitors compliance with loan covenants on an ongoing basis. Where noncompliance is unavoidable in management’s view, the Group 

requests waiver letters from the banks before the year-end, confirming that the banks waive their rights to demand early redemption.

At 31 December 2019 and 31 December 2018 and during the years then ended the Group complied with all its loan covenants.

’000 RUB

Currency

Maturity

Carrying value

Maturity

Carrying value

Modifications and reassessments

equals the basic earnings/(loss) per share.

Earnings/(loss) per share is calculated as follows:

‘000 RUB

Profit/(loss) for the year

Weighted average number of ordinary shares in issue (thousands)

Basic and diluted earnings/(loss) per ordinary share (in RUB per share)

25 LOANS AND BORROWINGS

2019

746,958

269,074

2.8

2018

(599,755)

269,074

(2.2)

31 December 2019

31 December 2018

Non-current loans and borrowings

Secured bank loans

Unsecured bank facilities

Unsecured bonds

Total non-current loans and borrowings

Current loans and borrowings

Unsecured bank facilities

Unsecured bonds 

Unsecured loans from related parties (Note 32)

Unsecured loans from third parties

Total current loans and borrowings

Unsecured bonds interest

Interest accrued on loans

Interest accrued on loans and borrowings

Total current loans and borrowings, including 
interest accrued

Total loans and borrowings

RUB

RUB

RUB

RUB

RUB

USD

RUB

RUB

RUB

2025

2021-2023

2021-2024

2020

2020

On demand

2020

4,500,000

10,538,462

15,051,296

30,089,758

464,258

213,006

949,106

2,850

1,629,220

210,112

1,069

211,181

1,840,401

31,930,159

2025

2020-2023

2020-2021

4,500,000

22,200,000

5,264,302

31,964,302

2019

1,393,500

-

On demand

1,065,087

2019

2,850

2,461,437

83,844

13,520

97,364

2,558,801

34,523,103

26 LEASE LIABILITIES

’000 RUB

Balance at 1 January

Additions

Repayment

Interest expense

Foreign exchange gains

Balance at 31 December

Non-current lease liabilities 

Current lease liabilities 

2019

29,227,792

689,806

(234,479)

(6,370,094)

2,286,559

(477,241)

25,122,343

21,172,587

3,949,756

Interest expense in the amount of RUB 2,222,642 thous. has been charged to finance costs. 

Total cash outflow for leases in 2019 amounted to RUB 6,677,365 thous.

Some property leases contain variable payment terms that are linked to sales generated by a store. For individual stores, up to 100 per cent of lease 

payments are on the basis of variable payment terms and there is a wide range of sales percentages applied. Variable payment terms are used 

for a variety of reasons, including minimising the fixed costs base for newly established stores. Variable lease payments that depend on sales are 

recognised in profit or loss in the period in which the condition that triggers those payments occurs. 

Expense relating to variable lease payments not included in lease liabilities included in selling, general and administrative expenses for 2019 was 

RUB 333,751 thous.

Information about property, plant and equipment pledged as collateral for the Group’s loans and borrowings is disclosed in Note 15.

Expenses relating to short-term leases and to leases of low-value assets that are not included in lease liabilities, both included in selling, general 

and administrative expenses, amounted to RUB 1,083 thous. and RUB 12,483 thous., respectively. 

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements 
116

27 TRADE AND OTHER PAYABLES

’000 RUB

Financial liabilities at amortised cost

Trade payables 

Other financial payables

Total financial liabilities at amortised cost

Financial liabilities at fair value

Interest rate swap liability

Total financial liabilities at fair value

Payables to staff

Taxes payable other than income tax

Advances received from lessees

Contract liability related to gift cards

Total trade and other payables 

31 December 2019 31 December 2018

24,147,521

24,238,896

302,402

271,175

24,449,923

24,510,071

194,398

194,398

1,250,477

791,610

396,220

100,111

26,229

26,229

1,171,213

690,035

373,395

90,905

27,182,739

26,861,848

All of the Group’s contract liabilities relate to contracts with customers for periods of less than one year. RUB 90,905 thous. of revenue was 

recognised in the current reporting period related to the contract liabilities as at 31 December 2018, all of which related to gift cards.

The Group’s exposure to currency and liquidity risks related to trade and other payables is disclosed in Note 29.

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

117

28 RECONCILIATION OF MOVEMENTS OF LIABILITIES TO CASH FLOWS ARISING FROM FINANCING 
ACTIVITIES

The table below sets out an analysis of liabilities from financing activities and the movements in the Group’s liabilities from financing activities 

for each of the periods presented. The items of these liabilities are those that are reported as financing in the consolidated statement of cash flows:

Note

Loans 
and borrowings

Lease liabilities

Interest rate 
swap liability

Dividends 
payable

34,523,103

29,227,792

26,229

’000 RUB

Balance at 1 January 2019

Cash flows from financing 
activities

Proceeds from loans 
and borrowings

Repayment of loans 
and borrowings

Interest paid on loans 
and borrowings

Repayment of principal amount 
of lease liabilities

Interest paid on lease liabilities

Dividends paid

23

13,252,720

(15,843,795)

(2,885,956)

-

-

-

-

-

-

(4,083,535)

(2,286,559)

-

-

Other financial payments

(87,453)

Total cash flows from financing 
activities

Non-cash changes

Additions to lease liabilities

Modifications and reassessments 
of lease liabilities

Accrued interest

Dividends declared

Changes in fair value of interest 
rate swap

Effect of changes in foreign 
exchange rates

Total non-cash changes

23

27

(5,564,484)

(6,370,094)

-

-

689,806

(234,479)

3,054,661

2,286,559

-

-

-

-

(83,121)

(477,241)

2,971,540

2,264,645

Balance at 31 December 2019

31,930,159

25,122,343

-

-

-

-

-

(987,512)

-

Total

63,777,124

13,252,720

(15,843,795)

(2,885,956)

(4,083,535)

(2,286,559)

(987,512)

(87,453)

(987,512)

(12,922,090)

-

-

-

987,512

-

-

689,806

(234,479)

5,341,220

987,512

168,169

(560,362)

987,512

6,391,866

-

57,246,900

-

-

-

-

-

-

-

-

-

-

-

168,169

-

168,169

194,398

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements 
118

’000 RUB

Balance at 1 January 2018

Cash flows from financing activities

Proceeds from loans and borrowings

Repayment of loans and borrowings

Interest paid

Dividends paid

Other financial payments 

Total cash flows from financing activities

Non-cash changes

Accrued interest

Dividends declared

Changes in fair value of interest rate swap

Effect of changes in foreign exchange rates

Total non-cash changes

Balance at 31 December 2018

29 FINANCIAL RISK MANAGEMENT

(a) Overview

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

(b) Credit risk

119

Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual obligations, 

and arises principally from the Group’s cash and cash equivalents, loans issued, trade receivables, bonuses receivable and other financial 

receivables.

(i) Exposure to credit risk

The carrying amounts of financial assets in the consolidated statement of financial position represent the Group’s maximum credit risk exposure. 

The maximum exposure to credit risk at the reporting date was:

Total

36,465,957

15,006,000

(16,896,776)

(3,337,810)

(1,879,021)

(140,850)

(1,879,021)

(7,248,457)

-

1,879,021

-

-

3,374,743

1,879,021

(98,598)

176,666

1,879,021

5,331,832

-

34,549,332

’000 RUB

Loans issued

Trade and other receivables

Cash and cash equivalents

Total

Carrying amount

Note

31 December 2019 31 December 2018

19

21

22

388,688

3,006,601

5,277,751

8,673,040

25,467

2,704,603

8,476,078

11,206,148

Due to the fact that the Group’s principal activities are located in the Russian Federation the credit risk is mainly associated with its domestic 

market. The credit risks associated with foreign counterparties are considered to be remote, as there are only few foreign counterparties and they 

were properly assessed for creditworthiness.

(ii) Trade and other receivables

Note

Loans 
and borrowings

Interest rate 
swap liability

Dividends 
payable

-

-

-

-

(1,879,021)

-

36,341,130

124,827

23

23

15,006,000

(16,896,776)

(3,337,810)

-

(140,850)

(5,369,436)

3,374,743

-

-

176,666

3,551,409

34,523,103

-

-

-

-

-

-

-

-

(98,598)

-

(98,598)

26,229

The risk management function within the Group is carried out with respect to financial risks, operational risks and legal risks. Financial risk 

The Group has no considerable balance of trade receivables because the majority of its customers are retail consumers, who are not provided 

comprises market risk (including currency risk, interest rate risk and other price risks), credit risk and liquidity risk. The primary function of financial 

with any credit. The Group’s trade receivables primarily include receivables from tenants and receivables connected to provision of services. Other 

risk management is to establish risk limits and to ensure that any exposure to risk stays within these limits. The operational and legal risk 

receivables are primarily represented by bonuses receivable from suppliers. The Group manages credit risk in respect of those bonuses receivable 

management functions are intended to ensure the proper functioning of internal policies and procedures in order to minimise operational and legal 

by maintaining a stable suppliers base and monitoring collectability of amounts due on an ongoing basis.

risks.

Risk management framework

To measure the ECL for trade and other receivables, those have been grouped based on shared credit risk characteristics and the days past due.

The expected loss rates are based on the payment profiles of sales over a period of 36 months before 31 December 2019 and 31 December 2018 

The Board of Directors has overall responsibility for the establishment and oversight of the Group’s risk management framework.

and the corresponding historical credit losses experienced within this period. The historical loss rates are adjusted to reflect current and forward-

looking information on macroeconomic factors affecting the ability of the customers to settle the receivables.

The Group’s risk management policies are established to identify and analyse the risks faced by the Group, to set appropriate risk limits 

and controls, and to monitor risks and adherence to limits. Risk management policies are reviewed regularly to reflect changes in market 

The ECL for bonuses receivable from suppliers is determined on portfolio level based on historical default percentages applied to the total amount 

conditions and the Group’s activities. The Group, through its training and management standards and procedures, aims to develop a disciplined 

of bonuses receivable from suppliers, adjusted to reflect relevant current and forward-looking information.

and constructive control environment in which all employees understand their roles and obligations.

The Group’s Audit Committee oversees how management monitors compliance with the Group’s risk management policies and procedures 

and reviews the adequacy of the risk management framework in relation to the risks faced by the Group. The Group’s Audit Committee is assisted 

in its oversight role by Internal Audit. Internal Audit undertakes both regular and ad hoc reviews of risk management controls and procedures, 

the results of which are reported to the Audit Committee.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements120

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

121

The credit loss allowance as at 31 December 2019 determined with the use of provision matrix is summarised in the table below.

(i) Exposure to liquidity risk

’000 RUB

Trade receivables

Bonuses receivable from suppliers

Other financial receivables

Total

Gross amount

ECL

Carrying amount

The table below shows liabilities at 31 December 2019 by their remaining contractual maturity. The amounts disclosed in the maturity table are 

492,657

2,087,713

388,185

2,968,555

(6,031)

(59,819)

(16,790)

(82,640)

486,626

2,027,894

371,395

2,885,915

the contractual undiscounted cash flows, including gross loan commitments. Such undiscounted cash flows may differ from the amount included 

in the consolidated statement of financial position because the consolidated statement of financial position amounts are based on discounted 

cash flows. Where the amount payable is not fixed, the amount disclosed is determined by reference to the conditions existing at the end 

of the reporting period. Foreign currency payments are translated using the spot exchange rate at the end of the reporting period. 

31 December 2019 

’000 RUB

Carrying  
 amount

Contractual 
cash flows

Demand 
and less than 
6 months

From 6 
to 12 months

From 1 
to 5 years

More than 
5 years

The credit loss allowance as at 31 December 2018 determined with the use of provision matrix is summarised in the table below.

’000 RUB

Trade receivables

Bonuses receivable from suppliers

Other financial receivables

Total

(iii) Cash and cash equivalents

Gross amount

ECL

Carrying amount

Financial liabilities at amortised cost

431,619

1,873,767

355,191

2,660,577

(15,581)

(54,819)

(6,260)

(76,660)

416,038

1,818,948

348,931

2,583,917

Secured bank loans

Unsecured bonds

4,500,000

5,819,674

163,800

165,600

4,668,813

821,461

15,474,414

19,082,129

1,064,508

674,893

17,342,728

Unsecured bank facilities

11,003,754

12,833,879

411,143

872,318

11,550,418

Unsecured loans from related parties

949,106

1,107,620

1,107,620

Unsecured loans from third parties

2,885

2,885

35

2,850

-

-

Lease liabilities

25,122,343

37,163,992

3,167,963

3,418,869

16,477,389

14,099,771

-

-

-

-

The Group assesses credit risk for cash and cash equivalents based on external ratings that are available publicly. Cash and cash equivalents are 

mainly held with banks which are rated from Ba2 to Ba3 based on Moody’s rating.

Financial liabilities at fair value through OCI

Interest rate swap

194,398

194,398

47,644

49,337

97,417

Trade and other payables

24,449,923

24,449,923

24,449,923

-

-

-

-

(iv) Loans issued

Total

81,696,823

100,654,500

30,412,636

5,183,867

50,136,765

14,921,232

Loans issued are represented by loans given to related parties. To determine whether or not there has been a significant increase in credit risk, 

loans issued are assessed on a portfolio basis or an individual basis by monitoring relevant triggers. The criteria used to identify significant increase 

As at 31 December 2019, the Group’s current liabilities exceeded its current assets by RUB 7,242,026 thous. (31 December 2018: 

in credit risk are monitored and reviewed periodically.

(c) Liquidity risk

RUB 2,785,646 thous.). An excess of current liabilities over current assets is usual for the retail industry. The Group uses excess of trade and other 

payables over inventory to finance its operating and investing activities. The Group has reviewed its cash flow forecasts in the context of current 

and projected market conditions, as well as available undrawn credit facilities disclosed in Note 25, and is confident that it will be able to meet its 

Liquidity risk is the risk that the Group will encounter difficulty in meeting the obligations associated with its financial liabilities that are settled 

by delivering cash or another financial asset. The Group’s approach to managing liquidity is to ensure, as far as possible, that it will always have 

sufficient liquidity to meet its liabilities when due, under both normal and stressed conditions, without incurring unacceptable losses or risking 

damage to the Group’s reputation.

Liquidity risk management is a responsibility of the Treasury under the supervision of the Group’s Financial Director. The Group’s liquidity risk 

management objectives are as follows:

 maintaining financial independence: a share of one creditor in debt portfolio should not exceed 30%;

 maintaining financial stability: the Net Debt / EBITDA ratio should not exceed 5.5, where Net Debt is the total of long-term and short-term loans 
and borrowings and lease liabilities less cash and cash equivalents as presented in the consolidated financial statements;

 monitoring of compliance with debt covenants;

 planning: timely preparation of operating, investing and financing cash flow forecasts on rolling basis.

obligations as they fall due.

31 December 2018 

’000 RUB

Financial liabilities at amortised cost

Secured bank loans

Unsecured bonds

Unsecured bank facilities

Carrying  
 amount

Contractual 
cash flows

Demand 
and less than 
6 months

From 6 
to 12 months

From 1 
to 5 years

4,502,160

6,338,722

5,348,146

6,485,121

197,640

331,926

198,720

254,482

5,942,362

5,898,713

23,604,828

28,377,991

2,390,294

975,150

25,012,547

Unsecured loans from related parties

1,065,087

1,107,340

1,107,340

Unsecured loans from third parties

2,882

2,882

32

24,510,071

24,510,071

24,510,071

26,229

26,229

26,229

59,059,403

66,848,356

28,563,532

1,431,202

36,853,622

-

2,850

-

-

-

-

-

-

Trade and other payables

Financial liabilities at FVTPL

Interest rate swap

Total

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123

(d) Market risk

Profile

Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates and equity prices will affect the Group’s income 

At the reporting date the interest rate profile of the Group’s interest-bearing financial instruments at their carrying amounts was:

or the value of its holdings of financial instruments. The objective of market risk management is to manage and control market risk exposures 

within acceptable parameters, while optimising the return. Management sets limits on the value of risk that may be accepted. However, the use 

of this approach does not prevent losses outside of these limits in the event of more significant market movements.

(i) Currency risk

The Group holds its business in the Russian Federation and mainly collects receivables nominated in Russian Roubles. However, financial assets 

and liabilities of the Group are also denominated in other currencies, primarily US Dollar.

Thus, the Group is exposed to currency risk, which may materially influence the financial position and financial results of the Group through 

the change in carrying value of financial assets and liabilities and amounts on foreign exchange rate gains or losses. The Group ensures that its 

exposure is kept to an acceptable level by keeping the proportion of financial assets and liabilities in foreign currencies to total financial liabilities 

’000 RUB

Fixed rate instruments

Cash and cash equivalents

Loans issued

Loans and borrowings

Lease liabilities

Variable rate instruments

Loans and borrowings

31 December 2019 31 December 2018

4,215,703

388,688

(26,929,124)

(25,122,343)

6,743,268

25,467

(29,519,373)

-

(5,001,035)

(5,003,730)

at an acceptable level. From time to time the Group converts assets and liabilities from one currency to another. 

Cash flow sensitivity analysis for variable rate instruments 

Exposure to currency risk

A change of 500 basis points in interest rates at the reporting date would have increased / (decreased) equity and profit or loss by the amounts 

shown below. This analysis assumes that all other variables, in particular foreign currency rates, remain constant. The analysis was performed 

The Group’s exposure to currency risk in relation to the USD, the major foreign currency for the Group’s Russian subsidiaries, was as follows based 

on the same basis for 2018.

on notional amounts:

’000 RUB

Trade and other receivables

Cash and cash equivalents

Unsecured loans from related parties

Lease liabilities

Trade and other payables

Total

Sensitivity analysis

31 December 2019 31 December 2018

122,503

22,575

11,064

26,108

(949,106)

(1,065,087)

(2,777,094)

(454,412)

(4,035,534)

-

(387,766)

(1,415,681)

’000 RUB

31 December 2019

Variable rate instruments

Interest rate swap

Cash flow sensitivity (net)

31 December 2018

Variable rate instruments

Cash flow sensitivity (net)

Profit or loss

Equity

500 bp increase

500 bp decrease

500 bp increase

500 bp decrease

(250,052)

375,000

124,948

(250,186)

(250,186)

250,052

(375,000)

(124,948)

250,186

250,186

-

690,010

690,010

-

-

-

(704,532)

(704,532)

-

-

A 11% weakening/strengthening of the RUB against the USD at 31 December 2019 would have decreased/increased equity and profit or loss 

by RUB 443,909 thous. (31 December 2018: 20% weakening/strengthening of the RUB against the USD would have decreased/increased equity 

The Group may enter into sales and purchase agreements with the same counterparty in the normal course of business. The related amounts 

and profit or loss by RUB 283,136 thous.). This analysis was performed only for USD denominated monetary balances of the Group’s entities whose 

receivable and payable do not always meet the criteria for offsetting in the consolidated statement of financial position. This is because, while 

functional currency is the RUB and is based on foreign currency exchange rate variances that the Group considered to be reasonably possible 

generally there is an intention to settle on net basis, the Group may not have any currently legally enforceable right to offset recognised amounts, 

at the end of the reporting period. The analysis assumes that all other variables, in particular interest rates, remain constant. The analysis was 

because the right to offset may be enforceable only on the occurrence of future events. In particular, in accordance with the Russian civil law 

(e) Offsetting of financial assets and financial liabilities

performed on the same basis for 2018.

(ii) Interest rate risk

The Group has material exposure to the effects of fluctuations in the prevailing levels of market interest rates on its financial position and cash 

flows. 

an obligation can be settled by offsetting against a similar claim if it is due, has no maturity or is payable on demand, unless otherwise stated 

in the agreement.

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The following table sets out the carrying amounts of recognised financial instruments that are subject to the above agreements.

’000 RUB

31 December 2019

Gross amounts before offsetting

Amounts offset

Net amounts presented in the consolidated statement of financial position

Amounts related to recognised financial instruments that do not meet some or all of the offsetting 
criteria 

Net amount

’000 RUB

31 December 2018

Gross amounts before offsetting

Amounts offset

Net amounts presented in the consolidated statement of financial position

Amounts related to recognised financial instruments that do not meet some or all of the offsetting 
criteria 

Net amount

Trade and other 
receivables

Trade and other 
payables

6,245,621

(3,239,020)

27,688,943

(3,239,020)

3,006,601

24,449,923

(1,688,369)

(1,688,369)

1,318,232

22,761,554

Trade and other 
receivables

Trade and other 
payables

5,755,557

(3,050,954)

27,561,025

(3,050,954)

2,704,603

24,510,071

(1,597,344)

(1,597,344)

1,107,259

22,912,727

125

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Risk Management

Corporate Responsibility

Corporate Governance

 Financial Statements

31 CONTINGENCIES

(a) Legal proceedings

From time to time and in the normal course of business, claims against the Group are received. On the basis of its own estimates and both internal 

and external professional advice, the management is of the opinion that no material losses will be incurred in respect of claims outstanding.

(b) Tax contingencies

Russian tax legislation which was enacted or substantively enacted at the end of the reporting period, is subject to varying interpretations when 

being applied to the transactions and activities of the Group. Consequently, tax positions taken by management and the formal documentation 

supporting the tax positions may be challenged by tax authorities. Russian tax administration is gradually strengthening, including the fact that 

there is a higher risk of review of tax transactions without a clear business purpose or with tax incompliant counterparties. Fiscal periods remain 

open to review by the authorities in respect of taxes for three calendar years preceding the year when decisions about the review was made. Under 

certain circumstances reviews may cover longer periods.

Russian transfer pricing (TP) legislation is generally aligned with the international TP principles developed by the Organisation for Economic 

Cooperation and Development (OECD), although it has specific features. The TP legislation provides for the possibility of additional tax assessment 

for controlled transactions (transactions between related parties and certain transactions between unrelated parties) if such transactions are not 

on an arm’s-length basis. The management has implemented internal controls to comply with current TP legislation.

Tax liabilities arising from controlled transactions are determined based on their actual transaction prices. It is possible, with the evolution 

of the interpretation of the TP rules, that such prices could be challenged. The impact of any such challenge cannot be reliably estimated.

The net amounts presented in the consolidated statement of financial position disclosed above form part of trade and other receivables 

The Group includes companies incorporated outside of Russia. The tax liabilities of the Group are determined on the assumption that these 

and trade and other payables, respectively. Other amounts included in these line items do not meet the criteria for offsetting and are not subject 

companies are not subject to Russian profits tax, because they do not have a permanent establishment in Russia. This interpretation of relevant 

to the agreements described above.

legislation may be challenged.

Amounts offset comprise mainly trade payables for goods and bonuses receivable from suppliers.

As Russian tax legislation does not provide definitive guidance in certain areas, the Group applies its judgement in interpretations of such uncertain 

(f) Capital management

areas. While management currently estimates that the tax positions and interpretations that it has taken can probably be sustained, there is 

a possible risk that an outflow of resources will be required should such tax positions and interpretations be challenged by the tax authorities. 

The Group’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence and to sustain future development 

The impact of any of the challenges mentioned above cannot be reliably estimated currently; however, it may be significant to the financial position 

of the business. Neither the Company nor its subsidiaries are subject to externally imposed capital requirements, except for statutory requirement 

and/or the overall operations of the Group.

in relation to minimum level of share capital; the Group follows this requirement. 

30 CAPITAL COMMITMENTS

In addition to the above matters, management estimates that as at 31 December 2019, the Group has other possible obligations of approximately 

RUB 1,900,000 thous. (31 December 2018: RUB 1,900,000 thous.) from exposure to other than remote tax risks arising from certain transactions. 

These exposures are estimates that result from uncertainties in interpretation of applicable legislation and related documentation requirements. 

The Group has capital commitments to acquire property, plant and equipment, mostly relating to construction of stores, and intangible assets 

Management will vigorously defend the Group’s positions and interpretations that were applied in determining taxes recognised in these 

amounting to RUB 653,698 thous. as at 31 December 2019 (31 December 2018: RUB 659,616 thous.). The Group has already allocated 

consolidated financial statements if these are challenged by the authorities.

the necessary resources in respect of these commitments. The Group believes that future net income and funding will be sufficient to cover these 

and any similar commitments.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements 
 
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32 RELATED PARTY TRANSACTIONS

(ii) Expenses

Parties are generally considered to be related if the parties are under common control or if one party has the ability to control the other party 

or can exercise significant influence or joint control over the other party in making financial and operational decisions. In considering each 

’000 RUB

possible related party relationship, attention is directed to the substance of the relationship, not merely the legal form. Related parties may 

enter into transactions which unrelated parties might not, and transactions between related parties may not be effected on the same terms, 

conditions and amounts as transactions between unrelated parties. 

Related parties of the Group fall into the following categories:

1.  The Company’s major indirect shareholders (see Note 1).

2.  Other related parties under control of the major indirect shareholders.

3.  Members of the Board of Directors of the Company and other key management personnel.

(a) Transactions with key management personnel 

Lease of premises, including:

Rental fee

Reimbursement of utilities

Reimbursement of other expenses

Other services received

Interest expenses on lease liability

Other finance costs

Total

Expense

Prepayments

2019

90,515

20,269

35,114

35,132

10,424

122,124

79,058

302,121

2018

31 December 2019

31 December 2018

833,368

713,458

62,464

57,446

40,273

-

77,287

950,928

-

-

-

-

1,094,483

7,484

-

-

1,101,967

Upon transition to IFRS 16 disclosed in Note 5, long-term prepayments for leases to other related parties were reclassified to right-of-use assets. 

Related VAT in the amount of RUB 89,902 thous. as at 31 December 2019 is included in prepayments.

Key management received the following remuneration during the year, which is included in personnel costs (see Note 10):

Short-term prepayments for lease to entities under control of the shareholder group in the amount of RUB 353,232 thous. as at 31 December 2018 

were renegotiated with the lessors into long-term interest-bearing loans which principal amounts to RUB 346,025 thous. as at 31 December 2019 

’000 RUB

Short-term employee benefits:

Salaries and short-term bonuses

Social security contributions

Other short-term payments

Long-term employee benefits:

Long-term service bonus

Total 

2019

2018

343,763

13,855

17,234

38,000

412,852

396,575

13,767

3,600

38,000

451,942

(Note 18, 19).

’000 RUB

Lease liabilities due to other related parties, including:

Current lease liabilities

Non-current lease liabilities

31 December 2019

1,272,328

382,636

889,692

Terms of the leases with other related parties are such that the Group pays rentals which include the reimbursement of all operating expenses 

related to the hypermarkets leased and nearby leased areas and a certain percentage of the Group’s retail revenue from the operation of these 

In addition, members of the Company’s Board of Directors received remuneration in the amount of RUB 59,442 thous. for the year ended 

hypermarkets.

31 December 2019 (2018: RUB 59,341 thous.) which is included in legal and professional expenses. 

(b) Transactions with other related parties

(i) Revenue

’000 RUB

Sale of services

Total

Income

2019

2,335

2,335

Receivables

2018 31 December 2019 31 December 2018

2,910

2,910

122

122

579

579

All outstanding balances with other related parties are to be settled in cash within six months of the reporting date. None of the balances are 

secured or impaired.

(iii) Loans and borrowings

’000 RUB

Loans and borrowings

31 December 2019 31 December 2018

949,106

1,065,087

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements 
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The loans from other related parties are denominated in USD, bear interest at 8% per annum and are payable on demand but not later than 2021. 

(a) Recurring fair value measurements

There were no movements in the loans received from related parties, except for the foreign exchange gain in the amount of RUB 115,981 thous. 

in 2019 (2018: foreign exchange loss in the amount of RUB 181,991 thous.).

Recurring fair value measurements are those that the accounting standards require or permit in the statement of financial position at the end 

of each reporting period.

(iv) Loans given

’000 RUB

Loans given (Note 18, 19)

Interest receivable

Total

31 December 2019 31 December 2018

value of the swaps was determined based on observable market data (Level 2 fair value), including forward interest rates. The Group has no 

Financial instruments carried at fair value. Interest swaps are carried in the consolidated statement of financial position at their fair value. Fair 

346,025

33,196

379,221

-

-

-

financial assets and liabilities measured at fair value based on unobservable inputs (Level 3 fair value).

Investment property. Fair value of the investment property is updated by the Group annually on 31 December applying the income approach 

and market approach. Refer to Note 14. 

The loans given to other related parties bear interest at 9% per annum, are not secured, due for repayment by not later than 2021 and represent 

(b) Assets and liabilities not measured at fair value but for which fair value is disclosed

reclassified amounts for lease to entities under control of the shareholder group previously presented as short-term prepayments for lease 

to entities under control of shareholder group.

Fair value was determined by the Group for initial recognition of financial assets and liabilities which are subsequently measured at amortised cost.

33 EVENTS SUBSEQUENT TO THE REPORTING DATE

Fair value of the Group’s financial assets and liabilities measured at amortised cost approximates their carrying amounts. Fair value of the Group’s 

bonds listed on Moscow exchange was determined based on active market quotations (Level 1 fair value). Fair value of the Group’s other financial 

Late in 2019 news first emerged from China about the COVID-19 (Coronavirus). The situation at year end, was that a limited number of cases of an 

assets and liabilities at amortised cost belongs to level 2 measurements in the fair value hierarchy.

unknown virus had been reported to the World Health Organisation. In the first few months of 2020 the virus had spread globally, and its negative 

impact has gained momentum. While this is still an evolving situation at the time of issuing these consolidated financial statements and to date 

35 SIGNIFICANT ACCOUNTING POLICIES

there has been no discernible impact on the Group’s sales or supply chain, the future effects cannot be predicted. Underpinned by the Coronavirus 

turmoil and oil price plunge in the first quarter 2020, Russian rouble has weakened 30% relative to the US dollar compared to the 2019 year-end.  

Apart from the accounting policy changes resulting from the adoption of IFRS 16 effective from 1 January 2019, the principal accounting policies 

Management considers this outbreak to be a non-adjusting post balance sheet 

set out below have been consistently applied to all the periods presented in these consolidated financial statements and have been applied 

 event and will continue to monitor its potential impact as well as will take all steps possible to mitigate any operational and financial risk exposures 

consistently by Group entities.

faced by the Group.

34 FAIR VALUE DISCLOSURES

(a) Basis of consolidation

(i) Subsidiaries

Fair value measurements are analysed and categorised by level in the fair value hierarchy as follows:

(i)   Level 1 are measurements at quoted prices (unadjusted) in active markets for identical assets or liabilities;

significantly affect their returns, (ii) has exposure, or rights, to variable returns from its involvement with the investees, and (iii) has the ability to use 

its power over the investees to affect the amount of the investor’s returns. The financial statements of subsidiaries are included in the consolidated 

(ii)   Level 2 measurements are valuations techniques with all material inputs observable for the asset or liability, either directly (that is, as prices) 

financial statements from the date that control commences until the date that control ceases. The accounting policies of subsidiaries have been 

or indirectly (that is, derived from prices); and

changed when necessary to align them with the policies adopted by the Group. 

Subsidiaries are those investees, that the Group controls because the Group (i) has power to direct the relevant activities of the investees that 

(iii)  Level 3 measurements are valuations not based on observable market data (that is, unobservable inputs).

(ii) Transactions eliminated on consolidation

Management applies judgement in categorising financial instruments using the fair value hierarchy. If a fair value measurement uses observable 

Intra-group balances and transactions, and any unrealised gains arising from intra-group transactions, are eliminated in preparing the consolidated 

inputs that require significant adjustment, that measurement is a Level 3 measurement. 

financial statements. Unrealised losses are also eliminated unless the cost cannot be recovered.

The significance of a valuation input is assessed against the fair value measurement in its entirety.

Loans between Group entities and related foreign exchange gains or losses are eliminated upon consolidation. 

However, where the loan is between Group entities that have different functional currencies, the foreign exchange gain or loss cannot be eliminated 

in full and is recognised in the consolidated profit or loss, unless the loan is not expected to be settled in the foreseeable future and thus forms part 

of the net investment in foreign operation. In such a case, the foreign exchange gain or loss is recognised in other comprehensive income.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements130

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(b) Foreign currency

(i) Foreign currency transactions and balances

Where the business model is to hold assets to collect contractual cash flows or to hold contractual cash flows and sell, the Group assesses 

whether the cash flows represent solely payments of principal and interest (“SPPI”).

Where the contractual terms introduce exposure to risk or volatility that is inconsistent with a basic lending arrangement, the financial asset is 

Monetary assets and liabilities are translated into each entity’s functional currency at the official exchange rate of the Central Bank of the Russian 

classified and measured at FVTPL. The SPPI assessment is performed on initial recognition of an asset and it is not subsequently reassessed.

Federation (“CBRF”) at the respective end of the reporting period. Foreign exchange gains and losses resulting from the settlement 

of the transactions and from the translation of monetary assets and liabilities into each entity’s functional currency at year-end official exchange 

Financial instruments are reclassified only when the business model for managing the portfolio as a whole changes.

rates of the CBRF are recognised in profit or loss as a separate line item. 

The reclassification has a prospective effect and takes place from the beginning of the first reporting period that follows after the change 

Translation at year-end rates does not apply to non-monetary items that are measured at historical cost. Non-monetary items measured at fair 

in the business model.

value in a foreign currency, including equity investments, are translated using the exchange rates at the date when the fair value was determined. 

Effects of exchange rate changes on non-monetary items measured at fair value in a foreign currency are recorded as part of the fair value gain 

(iii) Financial assets impairment – credit loss allowance for ECL

or loss.

(ii) Foreign operations

The Group assesses, on a forward-looking basis, the ECL for debt instruments measured at AC. The Group measures ECL and recognises net 

impairment losses on financial assets at each reporting date. The measurement of ECL reflects: (i) an unbiased and probability weighted amount 

that is determined by evaluating a range of possible outcomes, (ii) time value of money and (iii) all reasonable and supportable information that is 

The assets and liabilities of foreign operations are translated to RUB at the exchange rates at the reporting date. The income and expenses 

available without undue cost and effort at the end of each reporting period about past events, current conditions and forecasts of future conditions.

of foreign operations are translated to RUB at exchange rates at the dates of the transactions.

Foreign currency differences are recognised directly in other comprehensive income. Since 1 January 2005 the Group’s date of transition to IFRSs, 

such differences have been recognised in the foreign currency translation reserve. When a foreign operation is disposed of such that control is 

The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses a lifetime expected loss allowance for trade 

lost, the cumulative amount in the translation reserve related to that foreign operation is reclassified to profit or loss as part of the gain or loss 

and lease receivables. For other financial assets the Group applies a three stage model for impairment, based on changes in credit quality since 

Debt instruments measured at AC are presented in the consolidated statement of financial position net of the allowance for ECL.

on disposal. When the Group disposes of only part of its interest in a subsidiary that includes a foreign operation while retaining control, the relevant 

initial recognition.

proportion of the cumulative amount is reattributed to non-controlling interests.

(iv) Financial assets – write-off

(c) Financial instruments 

(i) Non-derivative financial assets and financial liabilities – initial recognition

Non-derivative financial assets are written-off, in whole or in part, when the Group exhausted all practical recovery efforts and has concluded that 

there is no reasonable expectation of recovery. The write-off represents a derecognition event. The Group may write-off financial assets that are still 

subject to enforcement activity when the Group seeks to recover amounts that are contractually due, however, there is no reasonable expectation 

Non-derivative financial instruments represented by cash and cash equivalents, loans given and trade and other receivables and lease receivables 

of recovery.

are initially recorded at fair value adjusted for transaction costs. Fair value at initial recognition is best evidenced by the transaction price. A gain 

or loss on initial recognition is only recorded if there is a difference between fair value and transaction price which can be evidenced by other 

(v) Financial assets – derecognition

observable current market transactions in the same instrument or by a valuation technique whose inputs include only data from observable 

markets. After the initial recognition, an ECL allowance is recognised for financial assets measured at amortised cost (AC), resulting in an 

The Group derecognises financial assets when (a) the assets are redeemed or the rights to cash flows from the assets otherwise expire or (b) 

immediate accounting loss.

the Group has transferred the rights to the cash flows from the financial assets or entered into a qualifying pass-through arrangement whilst (i) 

also transferring substantially all the risks and rewards of ownership of the assets or (ii) neither transferring nor retaining substantially all the risks 

(ii) Non-derivative financial assets – classification and subsequent measurement

and rewards of ownership but not retaining control. 

All of the Group’s non-derivative financial assets belong to the AC measurement category. The classification and subsequent measurement 

Control is retained if the counterparty does not have the practical ability to sell the asset in its entirety to an unrelated third party without needing 

of debt financial assets depends on: (i) the Group’s business model for managing the related assets portfolio and (ii) the cash flow characteristics 

to impose additional restrictions on the sale.

of the asset.

The business model reflects how the Group manages the assets in order to generate cash flows – whether the Group’s objective is: (i) solely 

to collect the contractual cash flows from the assets (“hold to collect contractual cash flows”,) or (ii) to collect both the contractual cash flows 

Financial liabilities are classified as subsequently measured at AC, except for (i) financial liabilities at FVTPL: this classification is applied 

and the cash flows arising from the sale of assets (“hold to collect contractual cash flows and sell”) or, if neither of (i) and (ii) is applicable, 

to derivatives and other financial liabilities designated as such at initial recognition and (ii) financial guarantee contracts and loan commitments, if 

the financial assets are classified as part of “other” business model and measured at FVTPL. 

any (iii) financial liabilities at FVOCI: this classification is applied to financial instruments carried at fair value (swaps).

(vi) Financial liabilities – measurement categories

Business model is determined for a group of assets (on a portfolio level) based on all relevant evidence about the activities that the Group 

undertakes to achieve the objective set out for the portfolio available at the date of the assessment. Factors considered by the Group in determining 
the business model include the purpose and composition of a portfolio, past experience on how the cash flows for the respective assets were 

collected, how risks are assessed and managed, how the assets’ performance is assessed and how managers are compensated.

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(vii) Financial liabilities – derecognition

(xiii) Capitalisation of borrowing costs

Financial liabilities are derecognised when they are extinguished (i.e. when the obligation specified in the contract is discharged, cancelled 

General and specific borrowing costs directly attributable to the acquisition, construction or production of assets that are not carried at fair value 

or expires).

and that necessarily take a substantial time to get ready for intended use or sale (qualifying assets) are capitalised as part of the costs of those 

An exchange between the Group and its original lenders of debt instruments with substantially different terms, as well as substantial 

assets. 

modifications of the terms and conditions of existing financial liabilities, are accounted for as an extinguishment of the original financial liability 

The commencement date for capitalisation is when (a) the Group incurs expenditures for the qualifying asset; (b) it incurs borrowing costs; and (c) 

and the recognition of a new financial liability. The terms are substantially different if the discounted present value of the cash flows under 

it undertakes activities that are necessary to prepare the asset for its intended use or sale.

the new terms, including any fees paid net of any fees received and discounted using the original effective interest rate, is at least 10% different 

from the discounted present value of the remaining cash flows of the original financial liability. In addition, other qualitative factors, such 

Capitalisation of borrowing costs continues up to the date when the assets are substantially ready for their use or sale. 

as the currency that the instrument is denominated in, changes in the type of interest rate, new conversion features attached to the instrument 

and change in loan covenants are also considered. If an exchange of debt instruments or modification of terms is accounted for as an 

The Group capitalises borrowing costs that could have been avoided if it had not made capital expenditure on qualifying assets. Borrowing costs 

extinguishment, any costs or fees incurred are recognised as part of the gain or loss on the extinguishment. If the exchange or modification is not 

capitalised are calculated at the Group’s average funding cost (the weighted average interest cost is applied to the expenditures on the qualifying 

accounted for as an extinguishment, any costs or fees incurred adjust the carrying amount of the liability and are amortised over the remaining 

assets), except to the extent that funds are borrowed specifically for the purpose of obtaining a qualifying asset. Where this occurs, actual 

term of the modified liability.

borrowing costs incurred on the specific borrowings less any investment income on the temporary investment of these borrowings are capitalised.

Modifications of liabilities that do not result in extinguishment are accounted for as a change in estimate using a cumulative catch up method, 

(d) Transactions with owners

with any gain or loss recognised in profit or loss, unless the economic substance of the difference in carrying values is attributed to a capital 

transaction with owners.

(viii) Offsetting financial instruments

(i) Ordinary shares/share capital

Ordinary shares are classified as equity. Incremental costs directly attributable to issue of ordinary shares are recognised as a deduction 

from equity, net of any tax effects. Any excess of the fair value of consideration received over the par value of shares issued is recorded 

Financial assets and liabilities are offset and the net amount reported in the consolidated statement of financial position only when there is 

as additional paid-in capital in equity.

a legally enforceable right to offset the recognised amounts, and there is an intention to either settle on a net basis, or to realise the asset 

and settle the liability simultaneously. Such a right of set off (a) must not be contingent on a future event and (b) must be legally enforceable in all 

(ii) Distributions to owners/contributions from owners

of the following circumstances: (i) in the normal course of business, (ii) in the event of default and (iii) in the event of insolvency or bankruptcy.

(ix) Cash and cash equivalents

Dividends are recorded as a liability and deducted from equity in the period in which they are declared and approved. Any dividends declared after 

the reporting period and before the consolidated financial statements are authorised for issue are disclosed in the subsequent events note.

Cash and cash equivalents include cash in hand, deposits held at call with banks, and other short-term highly liquid investments with original 

(e) Property, plant and equipment and construction in progress

maturities of three months or less. Cash and cash equivalents are carried at AC because: (i) they are held for collection of contractual cash flows 

and those cash flows represent SPPI, and (ii) they are not designated at FVTPL. 

(i) Recognition and measurement

(x) Trade and other receivables

Trade and other receivables are recognised initially at fair value and are subsequently carried at AC using the effective interest method. 

(xi) Trade and other payables 

Items of property, plant and equipment, except for land, are measured at cost less accumulated depreciation and impairment losses. The cost 

of property, plant and equipment at 1 January 2005, the date of transition to IFRSs, was determined by reference to its fair value at that date.

Cost includes expenditure that is directly attributable to the acquisition of the asset. The cost of self-constructed assets includes the cost 

of materials and direct labour, any other costs directly attributable to bringing the asset to a working condition for their intended use, the costs 

of dismantling and removing the items and restoring the site on which they are located, and capitalised borrowing costs. Purchased software that 

Trade payables are accrued when the counterparty performs its obligations under the contract and are recognised initially at fair value 

is integral to the functionality of the related equipment is capitalised as part of that equipment.

and subsequently carried at AC using the effective interest method. 

(xii) Loans and borrowings 

Loans and borrowings are recognised initially at fair value, net of transaction costs incurred and are subsequently carried at AC using the effective 

interest method. 

Any gain or loss on disposal of an item of property, plant and equipment is determined by comparing the proceeds from disposal with the carrying 

amount of property, plant and equipment, and is recognised net within “other operating income and expense” in profit or loss. 

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When the use of a property changes such that it is reclassified as property, plant and equipment, its fair value at the date of reclassification 

becomes its deemed cost for subsequent accounting.

The cost of replacing part of an item of property, plant and equipment is recognised in the carrying amount of the item if it is probable that 

the future economic benefits embodied within the part will flow to the Group and its cost can be measured reliably. The carrying amount 

Earned rental income is recorded in profit or loss for the year within revenue.

of the replaced part is derecognised. The costs of the day-to-day servicing of property, plant and equipment are recognised in profit or loss 

as incurred.

(g) Intangible assets

Land and construction in progress are not depreciated. Other items of property, plant and equipment are depreciated from the date that they 

(i) Intangible assets

are installed and are ready for use, or in respect of internally constructed assets, from the date that the asset is completed and ready for use. 

Depreciation is based on the cost of an asset less its residual value. Significant components of individual assets are assessed and if a component 

Intangible assets that are acquired by the Group have finite useful lives and are measured at cost less accumulated amortisation and accumulated 

has a useful life that is different from the remainder of that asset, that component is depreciated separately.

impairment losses. Intangible assets primarily include capitalised computer software, patents and licenses. Acquired computer software, licenses 

and patents are capitalised on the basis of the costs incurred to acquire and bring them to use.

Depreciation is recognised in profit or loss on a straight-line basis over the estimated useful lives of each part of an item of property, plant 

and equipment, since this most closely reflects the expected pattern of consumption of the future economic benefits embodied in the asset. 

(ii) Subsequent expenditure

Leased assets are depreciated over the shorter of the lease term and their useful lives unless it is reasonably certain that the Group will obtain 

ownership by the end of the lease term.

Subsequent expenditure is capitalised only when it increases the future economic benefits embodied in the specific asset to which it relates. 

The estimated useful lives of significant items of property, plant and equipment for the current and comparative periods are as follows:

 Buildings 

30 years;

 Machinery and equipment,  

auxiliary facilities 

2-20 years;

All other expenditure is recognised in the profit or loss as incurred.

(iii) Amortisation

Amortisation is based on the cost of the asset less its estimated residual value.

Amortisation is recognised in profit or loss on a straight-line basis over the estimated useful lives of intangible assets from the date that they 

are available for use since this most closely reflects the expected pattern of consumption of future economic benefits embodied in the asset. 

 Leasehold improvements over the term of underlying lease;

The estimated useful lives for the current and comparative periods are as follows:

 Other fixed assets 

2-10 years.

 software 

1-7 years;

Depreciation methods, useful lives and residual values are reviewed at each financial year end and adjusted if appropriate. 

 other intangible assets 

1-5 years.

(f) Investment property

Amortisation methods, useful lives and residual values are reviewed at each financial year end and adjusted if appropriate.

Investment property is property held by the Group to earn rental income or for capital appreciation or both, including land held for a currently 

(h) Lease rights – accounting policies before 1 January 2019

undetermined future use, and which is not occupied by the Group. Properties that are mainly occupied by the Group and insignificant portion 

of which is leased out to third parties mainly for offering additional customer service are presented within property, plant and equipment.

Where the Group incurs initial direct costs to negotiate and enter into new leases, such as key money payments to incumbent tenants, or where 

rights for favourable operating leases are acquired in business combinations, such costs are capitalised as lease rights and amortised using 

Investment property, including assets under construction for future use as investment property, is initially recognised at cost, including transaction 

straight-line method over the lease term being up to 49 years for lease of land and up to 8-19 years for lease of premises. If the Group subsequently 

costs, and subsequently remeasured at fair value with any change therein recognised in profit or loss within other operating income and expenses. 

acquires the asset previously leased, the carrying amount of the related lease rights is reclassified into property, plant and equipment and included 

If fair value of investment property under construction is not reliably determinable, the Group measures that investment property under 

in the cost of the asset acquired.

construction at cost until either its fair value becomes reliably determinable or construction is completed (whichever is earlier).

(i) Leases – accounting policies since 1 January 2019

Fair value of the Group’s investment property is the price that would be received from sale of the asset in an orderly transaction, without deduction 

of any transaction costs. The best evidence of fair value is given by current prices in an active market for similar property in the same location 

At inception of a contract, the Group assesses whether a contract is, or contains, a lease. A contract is, or contains, a lease if the contract conveys 

and condition. Market value of the Group’s investment property is determined based on reports of independent appraisers, who hold recognised 

the right to control the use of an identified asset for a period of time in exchange for consideration. To assess whether a contract conveys the right 

and relevant professional qualifications and who have recent experience in the valuation of property in the same location and category.

to control the use of an identified asset, the Group assesses whether:

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 the contract involves the use of an identified asset – this may be specified explicitly or implicitly and should be physically distinct asset. 
If the supplier has a substantive substitution right, then the asset is not identified;

Extension options (or period after termination options) are only included in the lease term if the lease is reasonably certain to be extended (or not 

terminated). Lease payments to be made under reasonably certain extension options are also included in the measurement of the liability.

 the Group has the right to obtain substantially all of the economic benefits from use of the asset throughout the period of use; and

The lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be readily determined, the Group’s incremental 

 the Group has the right to direct the use of the asset.

borrowing rate is used, being the rate that the Group would have to pay to borrow the funds necessary to obtain an asset of similar value 

to the right-of-use asset in a similar economic environment with similar terms, collateral and conditions.

The Group has the right when it has the decision-making rights that are most relevant to changing how and for what purpose the asset is used. 

The right-of-use assets are measured at cost comprising the following:

In rare cases where the decision about how and for what purposes the asset is used is predetermined, the Group has the right to direct the use 

of the asset if either:

 the amount of the initial measurement of the lease liability;

 the Group has the right to operate the asset; or

 any lease payments made at or before the commencement date less any lease incentives received;

 the Group designed the asset in a way that predetermines how and for what purpose it will be used.

 any initial direct costs.

From 1 January 2019, leases are recognised as a right-of-use asset and a corresponding liability at the date at which the leased asset is available 

The lease liability is measured at amortised cost using the effective interest method. The carrying amount of liability is remeasured to reflect any 

for use by the Group. Each lease payment is allocated between the liability and finance cost. The finance cost is charged to profit or loss over 

reassessment, lease modification or revised in-substance fixed payments. It is remeasured when there is (i) a change in future lease payments 

the lease period so as to produce a constant periodic rate of interest on the remaining balance of the liability for each period. The right-of-use asset 

arising from a change in an index or a rate;(ii) a change in the lease term depending on the reassessment of whether the Group will exercise 

is depreciated over the shorter of the asset’s useful life and the lease term on a straight-line basis.

extension or termination options; and (iii) lease modifications, when the modification is not accounted for as a separate lease. When the lease 

The estimated useful lives of right-of-use asset are as follows: 

 trade premises 

3-17 years;

 land  

 other 

2-47 years;

1-5 years.

At the commencement date, lease liabilities are measured at an amount equal to the present value of the following lease payments:

liability is remeasured, a corresponding adjustment is made to the carrying amount of the right-of-use asset or is recorded in profit or loss if 

the carrying amount of the right-of-use asset has been reduced to zero.

Payments associated with short-term leases and leases of low-value assets are recognised on a straight-line basis as an expense in profit or loss. 

Short-term leases are leases with a lease term of 12 months or less. Low-value assets comprise IT-equipment and refrigeration equipment.

Some property leases contain variable payment terms that are linked to sales generated by a store. Such variable lease payments are recognised 

in profit or loss in the period in which the condition that triggers those payments occurs.

The Group presents right-of-use assets and lease liabilities in the separate lines in the consolidated statement of financial position.

The operating lease payments were presented in 2018 within cash used in operating activities in the consolidated statement of cash flows, whereas 

 fixed payments (including in-substance fixed payments), less any lease incentives receivable;

in 2019 all lease payments are presented by the Group as the lessee within cash flows used in financing activities.

 variable lease payments that are based on an index or a rate, initially measured using the index or rate as at the commencement date;

Lease payments including repayment of principal lease liability and accrued interest  are classified consistently with payments of other financial 

 amounts expected to be payable by the Group under residual value guarantees;

liabilities in the consolidated statement of cash flows.

Lease payments which were not included in the measurement of the lease liabilities (including certain variable payments, short-term leases 

 the exercise price of a purchase option if the Group is reasonably certain to exercise that option; and

and leases of low-value assets) continue to be presented as operating cash flows.

 payments of penalties for terminating the lease, if the lease term reflects the Group exercising that option.

(j) Inventories

The following variable payments are not included in the calculation of lease liability:

Inventories are measured at the lower of cost and net realisable value. The cost of inventories is based on the moving weighted average principle, 

and includes expenditure incurred in acquiring the inventories, production or conversion costs and other costs incurred in bringing them to their 

 payments under land lease agreements, the calculation of which depends on the cadastral value of the land plot and other coefficients 
established by government decrees;

existing location and condition.

Net realisable value is the estimated selling price in the ordinary course of business, less the estimated costs of completion and selling expenses.

 payments for utilities and other services, determined upon the fact of consumption;

 variable lease payments that depend on turnover.

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(k) Impairment of non-financial assets

(m) Provisions

The carrying amounts of the Group’s non-financial assets, other than investment property and deferred tax assets, are reviewed at each reporting 

A provision is recognised if, as a result of a past event, the Group has a present legal or constructive obligation that can be estimated reliably, and it 

date to determine whether there is any indication of impairment. If any such indication exists, then the asset’s recoverable amount is estimated.

is probable that an outflow of economic benefits will be required to settle the obligation. Provisions are determined by discounting the expected 

future cash flows at a pre-tax rate that reflects current market assessments of the time value of money and the risks specific to the liability. 

The recoverable amount of an asset or cash-generating unit is the greater of its value in use and its fair value less costs of disposal. In assessing 

The unwinding of the discount is recognised as a finance cost.

value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market 

assessments of the time value of money and the risks specific to the asset or cash-generating unit. For the purpose of impairment testing, assets 

(n) Revenue

that cannot be tested individually are grouped together into the smallest group of assets that generates cash inflows from continuing use that are 

largely independent of the cash inflows of other assets or groups of assets (the “cash-generating unit”). 

Revenue is income arising in the course of the Group’s ordinary activities. Revenue is recognised in the amount of transaction price. Transaction 

price is the amount of consideration to which the Group expects to be entitled in exchange for transferring control over promised goods or services 

An impairment loss is recognised if the carrying amount of an asset or its cash-generating unit exceeds its recoverable amount. Impairment losses 

to a customer, excluding the amounts collected on behalf of third parties. 

are recognised in profit or loss. Impairment losses recognised in respect of cash-generating units are allocated to reduce the carrying amount 

of assets in the unit (group of units) on a pro rata basis.

Revenue is recognised net of VAT, returns and discounts.

Impairment losses recognised in prior periods are assessed at each reporting date for any indications that the loss has decreased or no longer 

(i) Revenue from contracts with customers

exists. An impairment loss is reversed if there has been a change in the estimates used to determine the recoverable amount. An impairment 

loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount that would have been determined, net 

Revenue from contracts with customers is represented by retail sales of goods for resale and self-produced catering products.

of depreciation or amortisation, if no impairment loss had been recognised.

In testing a cash-generating unit for impairment, the Group identifies all the corporate assets that relate to the cash-generating unit under review. 

normally for the retail customers it is occurred in the store at the point of sale. No element of financing is deemed present, as payment 

Revenue from sale of goods and self-catering products is recognised when control of the goods and products has transferred to the customer, 

If a portion of the carrying amount of a corporate asset can be allocated on a reasonable and consistent basis to that unit, the Group compares 

of the transaction price is due immediately.

the carrying amount of the unit, including the portion of the carrying amount of the corporate asset allocated to the unit, with its recoverable 

amount. If a corporate asset cannot be allocated on a reasonable and consistent basis to the cash-generating unit, the Group assesses 

In accordance with the Russian consumer protection legislation, the customers have the right of return of goods in a range of categories within 

the impairment of this corporate asset on an individual basis.

14 days after the purchase. Such estimated returns are assessed at each reporting date. Based on historical data about returns, it is probable that 

(l) Employee benefits

(i) Short-term employee benefits

a significant reversal in the cumulative revenue recognised will not occur.

Gift cards issued by the Group are recorded as a contract liability within trade and other payables upon sale when prepaid by customers until they 

are redeemed or expire.

Wages, salaries, contributions to the state pension and social insurance funds, paid annual leave and sick leave, bonuses, and non-monetary 

The Group did not operate any loyalty program in the reporting period where customers accumulate award points for purchases made which entitle 

benefits (such as health services) are measured on an undiscounted basis and accrued in the year in which the associated services are rendered 

them to discount on future purchases.

by the employees of the Group. 

The Group has no legal or constructive obligation to make pension or similar benefit payments beyond the payments to the statutory defined 

with total value above a pre-determined amount. The discount coupons entitle the customers to a free purchase or a discount on selected goods 

From time to time, the Group holds promotional campaigns where the Group provides discount coupons to the customers that purchase goods 

contribution scheme.

immediately after the campaign ends. Such coupons represent a material right to the customers and give rise to a separate performance obligation 

to deliver the customers additional goods. The total transaction price is allocated on the portfolio basis to the initial and the additional performance 

A liability is recognised for the amount expected to be paid under short-term bonus if the Group has a present legal or constructive obligation to pay 

obligations on a relative stand-alone selling price basis. Revenue attributable to the performance obligation not yet satisfied at the reporting date is 

this amount as a result of past service provided by the employee, and the obligation can be estimated reliably.

recognised as a contract liability within trade and other payables until the right of the customers to obtain additional goods is realised or expires.

(ii) Long-term employee benefits

(ii) Rental income

Long-term employee benefits represent long-term service bonuses. Long-term employee benefits are expensed evenly during the periods in which 

The Group leases out trade premises under operating lease. Rental income from investment property is recognised in profit or loss on a straight-

they are earned by employees.

line basis over the term of the lease. When assets are leased out under an operating lease, the lease payments receivable are recognised as rental 

income on a straight-line basis over the lease term. Lease incentives granted are recognised as an integral part of the total rental income.

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements140

Overview

Strategic Report

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 Financial Statements

141

(o) Cost of goods sold

Deferred tax is measured at the tax rates that are expected to be applied to the temporary differences when they reverse, based on the laws that 

have been enacted or substantively enacted by the reporting date. Deferred tax assets and liabilities are offset if there is a legally enforceable right 

Cost of goods sold include the purchase price of the goods sold and other costs incurred in bringing the inventories to the location and condition 

to offset current tax assets and liabilities, and they relate to income taxes levied by the same tax authority on the same taxable entity, or on different 

ready for sale. These costs include costs of purchasing, packaging and transporting of goods to the extent that it relates to bringing the inventories 

tax entities, but they intend to settle current tax liabilities and assets on a net basis or their tax assets and liabilities will be realised simultaneously.

to the location and condition ready for sale.

The Group receives various types of bonuses from suppliers of inventories, primarily in the form of volume discounts, slotting fees and counter 

off against taxable profits and current tax liabilities of other Group companies, therefore deferred tax assets and liabilities are offset only within 

services to suppliers directly related to the purchases made. These bonuses decrease the cost of inventory and are recorded as reduction of cost 

the individual companies of the Group.

In accordance with the tax legislation of the Russian Federation, tax losses and current tax assets of a company in the Group may not be set 

of sales as the related inventory is sold.

Losses from inventory shortages are recognised in cost of goods sold.

(p) Finance income and costs

In determining the amount of current and deferred tax the Group takes into account the impact of uncertain tax positions and whether additional 

taxes, penalties and late-payment interest may be due. The Group believes that its accruals for tax liabilities are adequate for all open tax 

years based on its assessment of many factors, including interpretations of tax law and prior experience. This assessment relies on estimates 

and assumptions and may involve a series of judgments about future events. New information may become available that causes the Group 

to change its judgment regarding the adequacy of existing tax liabilities; such changes to tax liabilities will impact the tax expense in the period that 

Finance income comprises interest income on issued loans and bank deposits. Interest income is recognised as it accrues in profit or loss, using 

such a determination is made.

the effective interest method.

(r) Earnings per share

Finance costs comprise interest expense on borrowings and lease liabilities and unwinding of the discount on provisions, if any. Borrowing costs 

that are not directly attributable to the acquisition, construction or production of a qualifying asset are recognised in profit or loss using the effective 

Earnings per share are calculated by dividing the profit or loss attributable to ordinary shareholders of the Company by the weighted average 

interest method.

number of participating shares outstanding during the year.

Foreign currency gains and losses are reported on a net basis.

(s) Segment reporting

(q) Income tax

Operating segments are reported in a manner consistent with the internal reporting provided to the Group’s chief operating decision maker. 

The chief operating decision-maker is responsible for allocating resources and assessing performance of the operating segments. Operating 

Income taxes have been provided in the consolidated financial statements in accordance with the respective legislation enacted or substantively 

segments whose revenue, results or assets are ten percent or more of all the segments are reported separately.

enacted by the end of the reporting period. Income tax comprises current and deferred tax. Current tax and deferred tax are recognised in profit 

or loss except to the extent that they are recognised in other comprehensive income or directly in equity because they relate to transactions that are 

(t) Value added tax

also recognised, in the same accounting period, in other comprehensive income or directly in equity.

Current tax is the expected tax payable or receivable on the taxable profit or loss for the year, using tax rates enacted or substantively enacted 

the services are rendered to the Group. The tax authorities permit the settlement of VAT on a net basis. VAT related to sales and purchases which 

at the reporting date, and any adjustment to tax payable or receivable in respect of previous years. Taxes other than on income are recorded within 

has not been settled at the balance sheet date (VAT deferred) is recognised in the consolidated statement of financial position on a gross basis 

general, selling and administrative expenses.

and disclosed separately as an asset and liability. Where provision has been made for the ECL of receivables, the impairment loss is recorded 

Input VAT is generally reclaimable against sales VAT when the right of ownership on purchased goods is transferred to the Group or when 

Deferred tax is recognised in respect of tax loss carried forward and temporary differences between the carrying amounts of assets and liabilities 

for financial reporting purposes and the amounts used for taxation purposes. Deferred tax is not recognised for the following temporary 

(u) Presentation of the consolidated statement of cash flows

differences: the initial recognition of assets or liabilities in a transaction that is not a business combination and that affects neither accounting 

for the gross amount of the debtor, including VAT.

nor taxable profit or loss, and differences relating to investments in subsidiaries to the extent that it is probable that they will not reverse 

The Group reports cash flows from operating activities using direct method. Cash flows from investing activities are presented net of VAT. VAT 

in the foreseeable future. A deferred tax asset is recognised for unused tax losses, unused tax credits and deductible temporary differences, 

paid to suppliers of non-current assets and VAT in proceeds from sale of non-current assets are presented in line “VAT paid” within cash flows 

to the extent that it is probable that future taxable profits will be available against which they can be used. Deferred tax assets are reviewed at each 

from operating activities.

reporting date and are reduced to the extent that it is no longer probable that the related tax benefit will be realised.

(v) New accounting pronouncements

The measurement of deferred tax reflects the tax consequences that would follow the manner in which the Group expects, at the end 

of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

The new standards, amendments to standards and interpretations that have been issued by the International Accounting Standards Board (IASB), 

adopted by the European Union and are mandatory for the annual periods beginning on or after 1 January 2020, none of which the Group has early 

adopted, are not expected to affect significantly the Group’s consolidated financial statements. 

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY Financial StatementsNotesto Consolidated  Financial Statements80 Management and Directors Responsibility Statement 82 Independent Auditors’ Report89 Consolidated Financial Statements95 Notes to Consolidated Financial Statements142

Overview

Strategic Report

Operational Review

Financial Review

Risk Management

Corporate Responsibility

Corporate Governance

Financial Statements

143

GLOSSARY

Average ticket – The figure calculated 
by dividing total sales, net of VAT, at all 
stores during the relevant year by the 
number of tickets in that year

Blended learning – A style of education 
in which students learn via electronic 
and online media as well as traditional face-
to-face teaching

Corporate Social Responsibility – 
Responsible attitude in managing our 
impact on a range of stakeholders: 
customers, colleagues, investors, suppliers, 
the community and the environment

ERP (Enterprise Resource Planning) – 
A modular software system designed 
to integrate the main functional areas 
of an organisation’s business processes 
into a unified system

Global Food Safety Initiative (GFSI) – 
A private organisation, established and 
managed by the international trade 
association the Consumer Goods Forum 
under Belgian law in May 2000, the GFSI 
maintains a scheme to benchmark food 
safety standards for manufacturers as well 
as farm assurance standards

HACCP (Hazard Analysis and Critical 
Control Points) – A systematic preventive 
approach to food safety from biological, 
chemical, and physical hazards 
in production processes that can cause 
the finished product to be unsafe, and 
designs measurements to reduce these 
risks to a safe level

LFL (like–for–like) The method of 
comparing current year sales figures to 
prior year’s sales figures excluding the 
expansion effect

Net revenue – The amount of a company’s 
gross revenue plus all negative revenue 
items

On-shelf availability – Availability of 
product for sale to a shopper, in the place 
he expects it and at the time he wants 
to buy it, impacted by a host of different 
factors, all along the supply chain

Planogram – A diagram that shows how 
and where specific retail products should 
be placed on retail shelves or displays 
in order to increase customer purchases

Private label (PL) – Brand owned not 
by a manufacturer or producer, but 
by a retailer or supplier, who gets its goods 
made by a contract manufacturer under its 
own label

Real disposable income – The post-tax 
and benefit income available to households 
after an adjustment has been made 
for price changes

Selling space – The area inside stores 
used to sell products, excluding areas 
rented out to third parties, own–production 
areas, storage areas and the space 
between store entry and the cash desk line

SKU (stock keeping unit) – A number 
assigned to a particular product 
to identify the price, product options and 
manufacturer of the merchandise

Stakeholder – Any individual, group, 
or party with an interest in an organisation 
and the outcomes of its actions

ABBREVIATIONS

ACORT – Association of retail trade 
companies

bps – Basis point

CEO – Chief Executive Officer

CJSC – Closed joint stock company

CRM – Client Relationship Management

DC – Distribution centre

IPO – Initial Public Offering

IT – Information Technology

JSC – Joint Stock Company

k m² – A thousand square metres

KPI – Key Performance Indicators

m² – Square metre

EBITDA – Earnings before interest, taxes, 
depreciation and amortisation

p.p. – Percentage point

NGO – Non-governmental organisation

EDI – Electronic data interchange

Q – Quarter of the year

FD – Federal district

RUB – Russian rouble

FMCG – Fast-moving consumer goods

VAT – value-added tax

GDR – Global depositary receipt

WHT – withholding tax

HR – Human resources

WMS – warehouse management system

Traffic – The number of tickets issued 
for the period under review

IFRS – International Financial Reporting 
Standards

YoY – Year Over Year

Annual Report   2019O’KEY Group S.A.& QUALITY  FOR EACH FAMILY144

CONTACTS

Contacts for media

Depositary

Alla Golovatenko 
Head of Public Relations

phone: +7 926 169 91 17

Bank of New York Mellon 
U.S.A., 10286 New York,  
101 Barclay Street

email: alla.golovatenko@okmarket.ru

bnymellon.com

Contacts for investment community

email: ir@okmarket.ru

Addresses

Luxembourg, 2180 Luxembourg,  
6 rue Jean Monnet

117534, Moscow, Kirovogradskaya,  
23A bld. 1

195027, St. Petersburg,  
Shaumyan avenue, 8

Auditor

PricewaterhouseCoopers,  
Société cooperative

Luxembourg, 2182 Luxembourg,  
2 rue Gerhard Mercator

phone: +352 49 48 48 1

pwc.lu

& QUALITY  FOR EACH FAMILY