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Peoples Financial Corporation

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FY2004 Annual Report · Peoples Financial Corporation
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P E O P L E S   F I N A N C I A L   C O R P O R A T I O N   A N N U A L   R E P O R T
P E O P L E S   F I N A N C I A L   C O R P O R A T I O N   A N N U A L   R E P O R T

2004

T O   O U R   S H A R E H O L D E R S :

As  you  travel  along  the  beach,  you  will 

see that things are looking up along the

T H E   C O A S T   L O O K S   U P — L I T E R A L L Y   A N D   E C O N O M I C A L L Y
T H E   C O A S T   L O O K S   U P — L I T E R A L L Y   A N D   E C O N O M I C A L L Y

Mississippi  Gulf  Coast.  For  the  first  time  in

more than six years, a new casino is rising

on the beach in Biloxi, and for the first time

in history, new high-rise condominiums are

going up as well. This is good for the Coast.

IIf 2004 saw the beginning of a new phase of construction activity, the year

advanced stages of planning, and the expansion of the Coast Coliseum is

ahead  promises  even  more.  At  least  two  more  casino  resorts  are  in

expected to begin later this year.

All this construction activity—what I like to refer to as the “Crane Index”—

Shrimp boats at the dock behind the rising Hard Rock Casino under construction 
symbolize the past and the future of the Mississippi Gulf Coast and The Peoples Bank.

We spent a good deal of our efforts in 2004 positioning our bank to benefit

even more from the growth of tourism. During the fourth quarter, we sold

a number of investment securities in order to provide liquidity to maintain

the pace of our loan growth. In addition, we increased our deposit base,

offering an innovative product named the “Turbo CD” that gives the bank

long-term deposits and the customer an opportunity to increase the yield

points  to  more  jobs  today  and  ultimately  more  tourists  tomorrow,  all  of

one time during the life of the CD. These steps give us capacity for more

which  ripple  through  our  local  economy  to  create  even  more  jobs,  more

loans, which generate significantly greater return to the bank.

spending and more business. We find ourselves here along the Coast in

a revitalized cycle of economic development.

In closing out a very successful 2004, I want to recognize and thank our

great team of dedicated employees, managers and directors for making it

As our local economy continues its transition to a tourism foundation, The

so. They collectively deserve the credit for developing our strategic plan

Peoples Bank is reaping the benefit of the change. Our loan volume in 2004

and implementing it every day with every customer to benefit our com-

rose a solid 11%, significantly greater than the growth of the overall healthy

munity and our shareholders. On their behalf, I want to express our shared

economy on the Coast. In addition, we are seeing consistent improvement

commitment to enhancing the value of your investment.

in  the  quality  of  our  loans,  with  a  corresponding  reduction  in  our

allowance for loan loss from 2.12% in 2003 down to 1.97% in 2004. 

Sincerely,

Chevis C. Swetman
Chairman of the Board, Chief Executive Officer & President

1

$5,794

$5,018

$0.26

$0.24

$3,191

$0.32

$332,703

$312,296

$297,923

4.35%

8.33%

23.08%

2002

2003

2004

2002

2003

2004

2002

2003

2004

Net Income (in thousands)

Dividends (per share)
% increase from previous year

Loans (in thousands)

T H E   Y E A R   I N   R E V I E W

E A R N I N G S   I N C R E A S E   1 5 % ,   L O A N S   G R O W   1 1 %
E A R N I N G S   I N C R E A S E   1 5 % ,   L O A N S   G R O W   1 1 %

Net income in 2004 reached $5.8 million, a 15% increase over 2003

and  the  highest  since  1999.  In  addition,  loan  volume  grew  11%

during  2004,  indicating  a  significant  increase  in  business 

activity along the Mississippi Gulf Coast.

W

We began to see our loan volume begin to pick up in early 2004, and it
continued  its  pace  throughout  the  year.  At  the  same  time,  the  quality 
of loans on our books continues to improve, which has allowed the bank
to  reduce  its  provision  for  loan  loss  to  less  than  $500,000  each  of  the 
last  two  years.  We  are  confident  that  we  have successfully  worked
through  a  series  of  credit  problems  that  impacted  our  earnings  a  few 
years ago.

The improvement in our credit quality can be attributed to two distinct
but  related  factors.  The  first  is  the  establishment  of  a  separate  credit
administration  function  as  part  of  our  new  management  structure

2

initiated in late 2003 and implemented throughout 2004. Our new credit
administration  function  works  together  with  our  lenders  to  significantly
strengthen  the  underwriting,  communications  and  monitoring  of  our
growing loan portfolio.

The second factor in helping us increase both the quantity and the quality
of  our  loans  is,  ironically,  the  Sarbanes-Oxley  Act,  which  was  originally
passed by Congress to combat accounting fraud. Beyond tactical compliance
with  a  number  of  new  regulations,  the  underlying  intent  of  Sarbanes-
Oxley is to strongly encourage—if not force—publicly owned companies to
establish a policy of “best practices” in their corporate governance.

Led by our board of directors, we have set high goals for embracing

the spirit of Sarbanes-Oxley, and we have established a number

of  new  procedures  to  make  certain  the  federally  mandated

guidelines are not only met but exceeded.

We have improved communications between management
and the board; we have reorganized and empowered
committees  of  independent  board  members,  especially
audit and nominating committees; we have implemented more effective
disclosure procedures for financial reporting and we are in the process of
examining our internal controls over financial reports. 

All of these steps make us a better company under the law. However, com-
bined with our new management structure, they have made us a better
bank. Today, we are more capable of managing the higher loan volumes
we are experiencing and more prepared than ever before to accommodate
additional growth in the future.

D I V I D E N D   I N C R E A S E S   T W I C E

As a result of the higher earnings in 2004 and the prospect of continued
strength indicated by the growth of loan volume, the Board of Directors
raised the semi-annual common stock dividend twice during the year. The
January dividend was increased to $.15 a common share, and the July

dividend was raised to $.17 a share. The annual dividend of $.32 a share
paid  in  2004  was  23%  higher  than  what  was  paid  in  2003.  In  December
2004, the Board approved another increase in the semi-annual dividend to
$.18 a share, the fourth rise in two years.

N E W   B R A N C H E S   B U I L T

During the year, we expanded our retail footprint with the construction of
two  new  branches.  The  first  is  located  in  Waveland  to  serve  the  rapidly
growing  population  of  Hancock  county.  The  Waveland  branch  opened
October 12 and was formally dedicated October 28, 2004.

The  second  new  branch  is  located  in  the  Cedar  Lake  area  of  Biloxi  and
replaces an older facility, which was sold at a profit to another local Gulf
Coast  business,  providing  much  of  the  funding  for  construction  of  the
new, larger location. The new Cedar Lake branch opened January 18, 2005,
offering customers three drive-up teller lanes, a 24-hour drive-up ATM, an
after-hours depository and about 120 safe deposit boxes.

Bank president Chevis C. Swetman wields the golden scissors to cut the ceremonial
ribbon festooned with real $1,000 bills at the grand opening of The Peoples Bank
branch in Waveland held in October.

Gertrude Newman, right, of The Peoples Bank presents a donation of $9,520 to
Angie Sharp, representing LIFE of South Mississippi. In addition, employees of 
The Peoples Bank donated the same amount of funds to Morning Star Pregnancy
Center during the year.

3

Bank president Chevis C. Swetman presents a check 
for $12,000 to a representative of the Make-A-Wish
Foundation, on behalf of Cruisin’ the Coast presented
by The Peoples Bank.

Cruisin’ the Coast presented by The Peoples Bank has
grown from 374 registered entries in its first year to
some 5,000 in 2004, seen here gathered in Gulfport’s
Rice Pavilion.

One of the annual highlights of Cruisin’ the Coast 
presented by The Peoples Bank is the Biloxi Block
Party, which is held right in front of the bank’s 
main branch on Lameuse Street.

C R U I S I N ’   T H E   C O A S T   P R E S E N T E D   B Y   T H E   P E O P L E S   B A N K

Perhaps the most widely visible action taken during the year was

to sign on as the presenting sponsor of Cruisin’ the Coast, the

single largest consumer tourism event of the year in our community.

Cruisin’  has  grown  from  374  cars  in  its  inaugural  year  1996  to

more than 5,000 registered entrants in 2004.

A

An economic impact study conducted during the 2004 event by Decision
Scientific, a noted consulting and research firm, estimates the direct
economic  impact  of  the  event  to  the  Mississippi  Gulf  Coast  totals  some 
$15  million.  The  2004  edition  of  Cruisin’  the  Coast  was  impacted  by  the 
sudden appearance  of  a  late-season  tropical  storm,  which  significantly
reduced attendance and spending late in the week. Therefore, more normal
weather conditions  would  have  produced  greater  attendance,  higher
spending and even more economic impact.

However, the research study was able to generate some significant findings
that were independent of weather, including:

◆∑  93.8% of respondents stated their experience was excellent or good.

∑◆ 30.1% said their experience was much better or better than expected.

∑◆ 98.5% said they were either very satisfied or satisfied with the Cruisin’  

experience.

4

∑◆  75.4% said they were very likely to return.

◆ ∑ 78.4% said they were very likely to recommend Cruisin’ to friends.

∑ ◆ 59% reported household income in excess of $60,000 and 33.9% in
excess of $80,000, with a mean expenditure of $82.82 per day and a
mean stay of 4.63 nights on the Coast (probably shortened by the
tropical storm).

The Peoples Bank immediately enjoyed an excellent return on our investment
through  increased  exposure,  promotional  opportunities  that  generated
traffic to our branches and direct marketing programs to registered
participants. Our experience in the first year of sponsorship gives a high
level  of  confidence  that  our  investment  in  Cruisin’  the  Coast  will  prove
even more directly profitable to The Peoples Bank in the years ahead.

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A LY S I S   O F   F I N A N C I A L   C O N D I T I O N   A N D   R E S U LT S   O F   O P E R AT I O N S

P E O P L E S   F I N A N C I A L   C O R P O R A T I O N   A N D   S U B S I D I A R I E S

The  following  presents  Management's  discussion  and  analysis 

of the consolidated financial condition and results of operations of

Peoples  Financial  Corporation  and  Subsidiaries  (the  Company)

for the years ended December 31, 2004, 2003 and 2002. 

These  comments  highlight  the  significant  events  for  these  years  and

premises during the current year of $838,000, net of taxes. After several

should  be  considered  in  combination  with  the  Consolidated  Financial

years of decline, the local economy has stabilized during the past eight-

Statements  and  Notes  to  Consolidated  Financial  Statements  included  in

een months. Economic activity has translated into increased loan volume

this annual report.

(cid:1)

F O R W A R D - L O O K I N G   I N F O R M A T I O N  
Congress passed the Private Securities Litigation Act of 1995 in an effort to

for the Company, which has increased 11% during 2004. This growth has

been  funded  through  deposits  and  maturities  and  sales  of  investments.

Managing the net interest margin in its trade area's extremely competitive

environment continues to be a priority for the Company. The majority of

encourage corporations to provide information about a company's antic-

the Company’s loans are at a floating rate, which generally reprice faster

ipated  future  financial  performance.  This  act  provides  a  safe  harbor  for

than  deposits  and  other  funding  sources.  These  factors  benefit  the

such disclosure which protects the companies from unwarranted litigation

Company  in  the  current  rising  rate  environment.  The  Company's  net 

if actual results are different from management expectations. This report

interest margin has increased from 3.39% at December 31, 2003 to 3.55% 

contains  forward-looking  statements  and  reflects  industry  conditions,

at December 31, 2004. 

company  performance  and  financial  results.  These  forward-looking 

statements  are  subject  to  a  number  of  factors  and  uncertainties 

(cid:1)

F I N A N C I A L   C O N D I T I O N  

which  could  cause  the  Company's  actual  results  and  experience  to 

Available for Sale Securities 

differ  from  the  anticipated  results  and  expectations  expressed  in  such 

Available for sale securities decreased $34,455,000 at December 31, 2004 as

forward-looking statements. 

(cid:1)

C R I T I C A L   A C C O U N T I N G   P O L I C I E S  
Certain  critical  accounting  policies  affect  the  more  significant  estimates

and  assumptions  used  in  the  preparation  of  the  consolidated  financial

compared with December 31, 2003 primarily as a result of the management

of  the  bank  subsidiary's  liquidity  position  and  its  interest  margin.  The

Company  invested  funds  from  maturities  and  sales  of  available  for  sale

securities in loans. 

statements. The Company's single most critical accounting policy relates

Gross unrealized gains were $347,000, $2,113,000 and $3,032,000 and gross

to its allowance for loan losses, which reflects the estimated losses result-

unrealized losses were $1,754,000, $1,094,000 and $12,000 for available for

ing from the inability of its borrowers to make loan payments. If there was

sale  securities  at  December  31,  2004,  2003  and  2002,  respectively.  Gains

a deterioration of any of the factors considered by Management in evalu-

(losses) of $(259,000), $57,000 and $210,000 were realized on the liquidation

ating the allowance for loan losses, as discussed in Note A, the estimates

or sale of available for sale securities in 2004, 2003 and 2002, respectively. 

of loss would be updated, and additional provisions for loan losses may

be required. 

Held to Maturity Securities 

(cid:1)

O V E R V I E W  
Net income for 2004 was $5,794,000 as compared with $5,018,000 for 2003.

Held  to  maturity  securities  increased  $2,235,000  at  December  31,  2004,

compared  with  December  31,  2003.  The  increase  in  these  securities  is

directly attributable to the management by the Company of its liquidity

This  increase  is  largely  attributable  to  the  gain  on  the  sale  of  bank 

position, as discussed above. 

5

Gross unrealized gains were $113,000, $176,000 and $438,000, at December

Federal Funds Purchased and Securities Sold Under 

31, 2004, 2003 and 2002, respectively, while gross unrealized losses were

Agreements to Repurchase

$2,000 at December 31, 2004 and 2003. There were no significant realized

Federal  funds  purchased  and  securities  sold  under  agreements  to 

gains  or  losses  from  calls  of  these  investments  for  the  years  ended

repurchase  decreased  $7,762,000  at  December  31,  2004,  as  compared 

December 31, 2004, 2003 and 2002. 

with December 31, 2003. This fluctuation is directly related to customers'

Federal Home Loan Bank Stock

management of the Company's liquidity position.

The  Company's  investment  in  Federal  Home  Loan  Bank  ("FHLB")  stock

decreased $572,000 at December 31, 2004 as compared with December 31, 2003,

Borrowings from Federal Home Loan Bank 

due to the redemption of the stock by the FHLB. 

The  Company  acquires  funds  from  the  Federal  Home  Loan  Bank  in 

periodic  reallocation  of  their  funds  in  a  non-deposit  product  and  the

Loans

the  management  of  the  liquidity  position.  At  December  31,  2003,  the

Company  acquired  $10,000,000 

in  advances  which  matured  on

The Company's loan portfolio increased $32,038,000 at December 31, 2004,

January 9, 2004. 

as compared with December 31, 2003. Beginning with the fourth quarter of

2003  and  continuing  in  2004,  the  loan  portfolio  increased  as  the  local

Other Liabilities

economy became stabilized. This stabilization resulted in increased loan

Other  liabilities  increased  $812,000  at  December  31,  2004,  as  compared

demand.  The  Company  anticipates  that  this  positive  loan  growth  will 

with December 31, 2003, primarily due to the impact of increasing health

continue  in  2005.  Fluctuations  in  the  various  categories  of  loans  are

care  costs  on  the  liability  for  post  retirement  health  benefits  and  an

illustrated in Note C. 

Other Real Estate 

increase in liabilities related to deferred compensation benefits for officers

of the bank subsidiary.

The Other Real Estate (ORE) portfolio decreased $1,215,000 at December 31,

Shareholders' Equity

2004 as compared with December 31, 2003 due to the sale of several large

During 2004, 2003 and 2002, there were significant events that impacted

parcels of real estate. Gains (losses) realized on sales of ORE were $100,750,

the  components  of  shareholders'  equity.  These  events  are  detailed  in 

$248,170  and  ($43,666)  for  the  years  ended  December  31,  2004,  2003 

Note  I  to  the  Consolidated  Financial  Statements  included  in  this  report. 

and 2002, respectively. 

Other Assets

Strength, security and stability have been the hallmark of the Company

since its founding in 1985 and of its bank subsidiary since its founding in

Other assets increased $1,337,000 at December 31, 2004, as compared with

1896. A strong capital foundation is fundamental to the continuing pros-

December 31, 2003, due to deferred taxes on unrealized losses on available

perity of the Company and the security of its customers and shareholders.

for sale securities. 

Deposits

There  are  numerous  indicators  of  capital  adequacy  including  primary

capital  ratios  and  capital  formation  rates.  The  Five-Year  Comparative

Summary of Selected Financial Information presents these ratios for those

Total deposits increased $12,403,000 at December 31, 2004, as compared

periods.  This  summary  is  included  in  the  annual  report  to  shareholders.

with December 31, 2003. Significant increases or decreases in total deposits

The Company's total risk-based capital ratio at December 31, 2004, 2003

and/or significant fluctuations among the different types of deposits are

and 2002 was 24.29%, 24.81% and 24.16% as compared with the required

anticipated  by  Management  as  customers  in  the  casino  industry  and

standard  of  8.00%.  The  Five-Year  Comparative  Summary  of  Selected

county  and  municipal  areas  reallocate  their  resources  periodically.  The

Financial Information presents these figures.

Company has managed its funds, including planning the timing of invest-

ment  maturities  and  the  classification  of  investments  and  using  other

Bank regulations limit the amount of dividends that may be paid by the

funding sources and their maturity, so as to achieve appropriate liquidity.

bank  subsidiary  without  prior  approval  of  the  Commissioner  of  Banking

In prior years, the Company had acquired brokered deposits which have

and Consumer Finance of the State of Mississippi. At December 31, 2004,

all matured.

6

approximately  $11,389,000  of  undistributed  earnings  of  the  bank  sub-

sidiary included in consolidated surplus and retained earnings was avail-

able  for  future  distribution  to  the  Company  as  dividends,  subject  to

approval by the Board of Directors. The Company cannot predict what div-

idends, if any, will be paid in the future, however the Board of Directors

has established a goal of achieving a 35% dividend payout ratio (before

extraordinary items). 

(cid:1)

R E S U L T S   O F   O P E R A T I O N S  
Net Interest Income 

any improvements to specific credits previously identified in prior years as

having  a  potential  loss.  Any  such  improvements  and  their  potential

Net interest income, the amount by which interest income on loans, invest-

impact on the provision for loan losses are considered on a periodic basis.

ments and other interest earning assets exceeds interest expense on deposits

Although  some  uncertainty  exists,  the  Company  is  monitoring  positive

and other borrowed funds, is the single largest component of the Company's

events with respect to specific credits that may be resolved during 2005.

income. Management's objective is to provide the largest possible amount of

Absent any unforeseen unusual events, the Company expects to provide

income while balancing interest rate, credit, liquidity and capital risk. 

only for potential losses on new loans during 2005. 

Total interest income decreased $499,000 for the year ended December 31,

Service Charges on Deposit Accounts 

2004,  as  compared  with  the  year  ended  December  31,  2003,  and  had

Service charges on deposit accounts decreased $951,000 for the year ended

decreased $2,359,000 for the year ended December 31, 2003, as compared

December 31, 2004 as compared with the year ended December 31, 2003 due

with the year ended December 31, 2002. During 2004, the Company real-

to a decrease in fee income from off-site ATMs no longer under contract with

ized  an  increase  in  loan  volume  of  11%.  Coinciding  with  the  Federal

the Company. 

Reserve's increases in the discount rates during 2004, the Company's yield

on loans has improved, given that the loan portfolio includes a 65%-35%

Gain (Loss) on Liquidation, Sale and Calls of Securities

mix of variable and fixed rate term. The funding of this loan growth came

The Company realized a loss of $259,000 during 2004 as a direct result of the

from the maturity and sale of available for sale securities, primarily U. S.

sale  of  investment  securities.  The  sales  were  executed  in  order  to  provide

Government Agencies. The Company had experienced a decline in interest

funding for increased loan demand. 

income, particularly from loans, as a result of the decrease in the volume

of loans and the decrease in interest rates earned on loans in prior years. 

Other Income 

Total interest expense decreased $748,000 for the year ended December 31,

as compared with the year ended December 31, 2003, primarily as result of

2004,  as  compared  with  the  year  ended  December  31,  2003,  and  had

the sale of bank premises during 2004. See Note J for further information. 

Other income increased $1,160,000 for the year ended December 31, 2004,

decreased $3,777,000 for the year ended December 31, 2003, as compared

with  the  year  ended  December  31,  2002.  As  previously  discussed,  the

Other Expense

Company  has  used  brokered  time  deposits  and  borrowings  from  the

Other expense decreased $696,000 for the year ended December 31, 2004,

Federal Home Loan Bank to address its liquidity position in prior years. The

as  compared  with  the  year  ended  December  31,  2003,  as  a  result  of  a

cost  of  these  funding  sources  was  higher  than  other  more  traditional

decrease in expense for off-site ATMs no longer under contract with the

deposit funds, and had a negative impact on the Company's net margin.

Company. See Note J for further information. 

As these funds have been repriced more favorably, the Company has real-

ized a positive improvement in its interest margin. 

Provision for Loan Losses 

(cid:1)

R E L A T E D   P A R T I E S  
The Company extends loans to certain officers and directors and their per-

sonal business interests, at terms and rates comparable to other loans of sim-

The  Company  continuously  monitors  its  relationships  with  its  loan  cus-

ilar credit risks. Further disclosure of these transactions are presented in Note C.

tomers, especially those in concentrated industries such as seafood, gam-

The Company has not currently engaged, nor does it have any plans to engage,

ing  and  hotel/motel,  and  their  direct  and  indirect  impact  on  its  opera-

in any other transactions with any related persons or entities. 

tions. A thorough analysis of current economic conditions and the quality

of  the  loan  portfolio  is  conducted  on  a  quarterly  basis  using  the  latest

available  information.  These  analyses  are  utilized  in  the  computation  of

(cid:1)

L I Q U I D I T Y  
Liquidity represents the Company's ability to adequately provide funds to

the adequacy of the allowance for loan losses. A provision is charged to

satisfy  demands  from  depositors,  borrowers  and  other  commitments  by

income  on  a  periodic  basis  to  absorb  potential  losses  based  on  these

either  converting  assets  to  cash  or  accessing  new  or  existing  sources  of

analyses. Further information related to the computation of the provision

funds. Management monitors these funds requirements in such a manner

is presented in Note A. 

as  to  satisfy  these  demands  and  provide  the  maximum  earnings  on  its

earning assets. Note K discloses information relating to financial instru-

During 2002, the Company identified negative events with respect to an

ments  with  off-balance-sheet  risk,  including  letters  of  credit  and  out-

overall softening of the economy and negative events with respect to spe-

standing  unused  loan  commitments.  The  Company  closely  monitors  the

cific credits which required a large increase to the Company's provision for

potential effects of funding these commitments on its liquidity position.

loan  losses.  The  Company  believes  that  this  action  provided  sufficient

The Company monitors its liquidity position closely through a number of

funds  to  absorb  significant  potential  losses.  Provisions  for  loan  losses

methods, including through the computation of liquidity and dependen-

amounted  to  $448,000,  $447,000  and  $2,428,000  for  the  years  ended

cy ratios on a monthly basis. The formula for these ratios is that used for

December 31, 2004, 2003 and 2002, respectively. Management continues

the Uniform Bank Performance Report, such that the Company may moni-

to closely evaluate the entire loan portfolio, in accordance with its policies

tor  and  evaluate  its  own  risk,  but  also  compare  itself  to  its  peers. 

and procedures and will provide for any future potential losses as deemed

necessary. As a part of this evaluation, the Company also closely monitors

7

Deposits, payment of principal and interest on loans, proceeds from sales

the  commitments  and  irrevocable  letters  of  credit  may  expire  without

and maturities of investment securities, earnings on investment securities,

being  drawn  upon,  these  amounts  do  not  necessarily  represent  future

and  purchases  of  federal  funds  and  securities  sold  under  agreements  to

cash requirements. As discussed previously, the Company carefully mon-

repurchase are the principal sources of funds for the Company. During 2000,

itors its liquidity needs and considers the cash requirements, especially for

the Company began using other, non-traditional sources of funds, includ-

loan  commitments,  in  making  decisions  on  investments  and  obtaining

ing borrowings from the Federal Home Loan Bank. The Company generally

funds from its other sources. Further information relating to off-balance-

anticipates relying on traditional sources of funds, especially deposits, the

sheet instruments can be found in Note K. 

sale, maturity or call of securities and purchases of federal funds, for its liquid-

ity needs in 2005. At December 31, 2004, the Company was able to purchase

federal funds up to $68,000,000. 

(cid:1)

Q U A N T I T A T I V E   A N D   Q U A L I T A T I V E  
D I S C L O S U R E S   A B O U T   M A R K E T   R I S K  
Market risk is the risk of loss arising from adverse changes in market prices

(cid:1)

T H E   S A R B A N E S   -   O X L E Y   A C T   O F   2 0 0 2  
The Sarbanes - Oxley Act of 2002 (the "Act") requires the implementation

and rates. Interest rate risk is the most significant market risk affecting the

Company. Other types of market risk, such as foreign currency exchange

of provisions designed to enhance public company governance, respon-

rate risk and commodity price risk, do not arise in the normal course of the

sibility and disclosure. The issues addressed by the Act include the com-

Company's business activities. Also, the Company does not currently, and

position and responsibilities of a public company's board of directors and its

has no plans to, engage in trading activities or use derivative or off-bal-

committees, especially the Audit and Nominating Committees, the certifica-

ance sheet instruments to manage interest rate risk. 

tion of financial statements by the chief executive officer and chief financial

officer, timely reporting of trading by insiders and independence of external

The Company has risk management policies in place to monitor and limit

auditors. The Company believes that the spirit of the Act represents a best

exposure  to  market  risk.  The  Asset/Liability  Committee  (ALCO),  whose

practices  approach  to  corporate  governance.  We  have  worked  to  improve

members include the chief executive officer and senior and middle man-

communication between management and the board, empowered the com-

agement  from  the  financial,  lending,  investing,  and  deposit  areas,  is

mittees of the board, especially the audit and nominating committees, and

responsible for the day-to-day operating guidelines, approval of strate-

implemented an effective disclosure process for financial reporting. During

gies  affecting  net  interest  income  and  coordination  of  activities  within

2005, the Company will be working on compliance on the documentation,

policy limits established by the Board of Directors based on the Company's

evaluation of and reporting on internal controls over financial reporting as

tolerance  for  risk.  Specifically,  the  key  objectives  of  the  Company's

required by Section 404. The Company's first report under Section 404 will be

asset/liability  management  program  are  to  manage  the  exposure  of

required for the 2005 annual report. The Company will continue to take the

planned net interest margins to unexpected changes due to interest rate

necessary actions to ensure compliance with the Act, as well as the listing

fluctuations.  These  efforts  will  also  affect  loan  pricing  policies,  deposit

requirements of NASDAQ, on which the Company is registered.

interest rate policies, asset mix and volume guidelines and liquidity. The

(cid:1)

N E W   A C C O U N T I N G   P R O N O U N C E M E N T S  
The  Financial  Accounting  Standards  Board  (FASB)  issued  Statement  151,

During 2004, the ALCO committee enhanced its risk management analysis

through  the  implementation  of  software  to  assist  in  interest  rate  risk

"Inventory  Costs,  an  Amendment  of  ARB  No.  43,  Chapter  4",  during  the

analysis. Other tools for balance sheet management and portfolio model-

ALCO  committee  reports  to  the  Board  of  Directors  on  a  quarterly  basis.

current  year,  which  is  effective  for  fiscal  years  beginning  after  June  15,

ing will be implemented in 2005. 

2005. FASB issued Statement 152, "Accounting for Real Estate Time-Sharing

Transactions - an Amendment of FASB Statements Nos. 66 and 67", during

The Company has implemented a conservative approach to its asset/liabil-

the current year, which is effective for fiscal years beginning after June 15,

ity  management.  The  net  interest  margin  is  managed  on  a  daily  basis

2005. FASB issued Statement 153, "Exchange of Nonmonetary Assets - an

largely as a result of the management of the liquidity needs of the bank

Amendment of APB Opinion No. 29", during the current year, and which is

subsidiary. The Company generally follows a policy of investing in short

effective  for  fiscal  periods  beginning  after  June  15,  2005.  The  Company

term U. S. Agency securities with maturities of two years or less. Due to the

evaluated  the  implementation  of  adopting  these  new  pronouncements

low  interest  rate  environment,  the  duration  of  investments  has  been

and determined that their adoption would not have a material effect on its

extended  to  seven  years  or  less  with  call  provisions.  The  loan  portfolio

financial statements.

(cid:1)

O F F - B A L A N C E   S H E E T   A R R A N G E M E N T S  
The Company is a party to off-balance-sheet arrangements in the normal

consists of a 35% - 65% blend of fixed and floating rate loans. It is the gen-

eral loan policy to offer loans with maturities of five years or less; howev-

er the market is now dictating floating rate terms to be extended to fifteen

years. On the liability side, more than 66% of the deposits are demand and

course  of  business  to  meet  the  financing  needs  of  its  customers.  These

savings transaction accounts. Additionally, more than 75% of the certifi-

arrangements  include  unused  commitments  to  extend  credit,  which

cates  of  deposit  mature  within  eighteen  months.  Since  the  Company's

amounted to $113,500,000 at December 31, 2004, and irrevocable letters of

deposits are generally not rate-sensitive, they are considered to be core

credit, which amounted to $3,113,000 at December 31, 2004. The Company

deposits. The short term nature of the financial assets and liabilities allows

uses  the  same  credit  policies  in  making  commitments  and  conditional

the Company to meet the dual requirements of liquidity and interest rate

obligations as it does for on-balance-sheet arrangements. Since some of

risk management. 

8

The interest rate sensitivity tables below provide additional information about

risk, early calls of investments, the effect of the maturity of balloon notes or the

the Company's financial instruments that are sensitive to changes in interest

early withdrawal of deposits. The Company does not believe that the afore-

rates. The tabular disclosure reflects contractual interest rate repricing dates

mentioned factors have a significant impact on expected maturity. 

and contractual maturity dates. Loan maturities have been adjusted for reserve

for loan losses. There have been no adjustments for such factors as prepayment

Interest rate sensitivity at December 31, 2004 was as follows (in thousands): 

Loans, net 

Average rate

Securities 

Average rate 

2 0 0 5
228,658 

$

2 0 0 6
7,337 
$

2 0 0 7
7,248 
$

2 0 0 8

$

20,443  $

2 0 0 9
58,895 

B E Y O N D
5,043 

$

$

1 2 / 3 1 / 0 4  
F A I R  
V A L U E  
331,044
$

T O T A L  
327,624 

6.11 

50,329 

2.02 

7.50 

15,317 

2.64 

6.69 

6.69 

6.12 

5.60 

6.49 

10,076 

29,617 

15,274 

60,408 

181,020 

181,132

3.20 

3.50 

3.89 

4.39 

3.55 

Total Financial Assets 

278,987 

22,654 

17,324 

50,060 

74,169 

65,451 

508,644 

512,176

5.30

5.31

5.80

4.51

5.81

3,787 

6,093 

4,062 

3 

299,662 

300,188

Average rate 

Deposits 

Average rate 

Long-term funds 

Average rate 

6.10

275,935 

1.61

222 

4.89 

5.44

9,782 

2.46 

235 

4.89 

3.02 

165 

4.89 

3.58 

3.58 

156 

147 

4.89 

4.89 

Total Financial Liabilities 

276,157 

10,017 

3,952 

6,249 

4,209 

Average rate 

1.61

2.57

3.14

3.62

3.64

Interest rate sensitivity at December 31, 2003 was as follows (in thousands): 

3.59 

6,278 

6.24 

6,281

6.24

1.82

7,203 

5.36 

7,906

306,865 

308,094

2.05

2 0 0 4

2 0 0 5

2 0 0 6

2 0 0 7

2 0 0 8

B E Y O N D

1 2 / 3 1 / 0 3  
F A I R  
V A L U E  

T O T A L  

Loans, net 

Average rate 

Securities 

Average rate 

$ 200,110 

$

27,523

$

6,233 

$ 10,399 

$ 33,757 

$

17,734 

$

295,756 

$

298,918 

5.58 

7.60 

7.51 

6.22 

5.92 

6.05 

5.82 

31,568 

14,560 

9,320 

31,852 

50,176 

76,337 

213,813 

213,987 

3.45 

5.11 

3.34 

3.55 

3.63 

4.31 

3.87 

Total Financial Assets 

231,678 

42,083 

15,553 

42,251 

83,933 

94,071 

509,569 

512,905 

5.75 

7.12 

5.86 

4.52 

4.83 

4.74 

5.31 

273,322 

15,088 

4,387 

2,035 

1,356 

2

296,190 

297,065 

Average rate 

Deposits 

Average rate 

Long-term funds 

Average rate 

1.38 

10,273 

1.30 

3.69 

184 

4.91 

3.11 

236 

4.91 

168 

4.91 

3.39 

3.39 

160 

4.91 

1,516 

3.59 

Total Financial Liabilities 

283,595 

15,272 

4,623 

2,203 

Average rate 

1.37 

3.71 

3.24 

3.55 

3.67 

6,159 

6.26 

6,161 

6.26 

1.96 

17,180 

4.96 

18,076 

313,370 

315,141 

2.34 

9

P E O P L E S   F I N A N C I A L   C O R P O R AT I O N   A N D   S U B S I D I A R I E S

C O N S O L I D A T E D   S T A T E M E N T S   O F   C O N D I T I O N

D E C E M B E R   3 1 ,  

Assets

Cash and due from banks 

Available for sale securities

Held to maturity securities, fair value of 

$6,698,000 - 2004; $4,527,000 - 2003;

$18,026,000 - 2002 

Federal Home Loan Bank Stock, at cost

Loans 

Less: Allowance for loan losses 

Loans, net

Bank premises and equipment, net 

Other real estate 

Accrued interest receivable

Other assets 

Total assets

Liabilities & Shareholders' Equity

Liabilities:

Deposits:

Demand, non-interest bearing

Savings and demand, interest bearing

Time, $100,000 or more

Other time deposits

Total deposits 

Federal funds purchased and securities sold under 

agreements to repurchase

Borrowings from Federal Home Loan Bank

Notes payable

Other liabilities 

Total liabilities

Shareholders' Equity:

Common Stock, $1 par value, 15,000,000 shares 

authorized, 5,555,419, 5,557,379, and 

5,583,472 shares issued and outstanding at 

December 31, 2004, 2003 and 2002, respectively 

Surplus

Undivided profits

Unearned compensation

Accumulated other comprehensive income, net of tax

Total shareholders' equity

Total liabilities and shareholders' equity

See Notes to Consolidated Financial Statements.

10

2 0 0 4

2 0 0 3

2 0 0 2

$

32,724,625

$

33,861,029

$

39,654,247

173,030,808

207,486,172

151,483,997

6,587,375

1,401,900

334,193,124

6,569,614

327,623,510

18,018,504

168,091

2,745,235

15,141,101

4,352,854

1,974,200

302,155,275

6,398,694

295,756,581

17,952,504

1,383,451

3,096,002

13,804,039

17,587,690

1,927,000

315,827,590

6,696,911

309,130,679

17,059,400

1,195,720

2,858,190

12,773,580

$

577,441,149

$

579,666,832

$

553,670,503

$

89,529,270

$

80,598,685

$

79,171,739

180,464,256

51,948,077

67,249,927

389,191,530

87,277,125

7,202,970

1,239

7,966,852

491,639,716

5,555,419

65,780,254

15,391,524

(925,764)

85,801,433

173,970,603

58,182,870

64,036,836

376,788,994

95,039,261

17,069,848

110,235

7,154,545

496,162,883

5,557,379

65,780,254

11,574,074

(94,899)

687,141

83,503,949

165,012,836

74,064,356

73,456,208

391,705,139

67,245,703

6,313,077

334,371

6,340,607

471,938,897

5,583,472

65,780,254

8,510,341

(143,043)

2,000,582

81,731,606

$

577,441,149

$   579,666,832

$      553,670,503

P E O P L E S   F I N A N C I A L   C O R P O R AT I O N   A N D   S U B S I D I A R I E S

C O N S O L I D A T E D   S T A T E M E N T S   O F   I N C O M E

Y E A R S   E N D E D   D E C E M B E R   3 1 ,  

2 0 0 4

2 0 0 3

2 0 0 2

Interest income:

Interest and fees on loans

Interest and dividends on securities:

U. S. Treasury

U. S. Government agencies and corporations

States and political subdivisions

Other investments

Interest on federal funds sold

Total interest income

Interest expense:

Deposits

Long-term borrowings

Federal funds purchased and securities sold under agreements to repurchase

Total interest expense

Net interest income

Provision for allowance for losses on loans

Net interest income after provision for allowance for losses on loans

Other operating income:

Trust department income and fees

Service charges on deposit accounts

Gain (loss) on liquidation, sale and calls of securities

Other income

Total other operating income

Other operating expense:

Salaries and employee benefits 

Net occupancy

Equipment rentals, depreciation and maintenance

Other expense 

Total other operating expense

Income before income taxes

Income taxes 

Net income

Basic and diluted earnings per share 

See Notes to Consolidated Financial Statements.

$

17,526,210

$

17,181,975

$

20,061,342

1,366,831

4,833,893

532,688

229,550

76,780

24,565,952

3,600,386

447,401

1,043,112

5,090,899

19,475,053

448,000

19,027,053

1,391,314

5,758,727

(258,888)

2,671,704

9,562,857

11,334,384

1,461,492

2,416,749

5,551,947

20,764,572

7,825,338

2,031,300

5,794,038

1.04

$

$

1,320,545

5,882,469

368,934

249,185

62,109

25,065,217

4,383,806

456,694

998,139

5,838,639

19,226,578

447,000

18,779,578

1,458,037

6,709,852

57,356

1,512,169

9,737,414

10,989,269

1,466,797

2,760,125

6,247,956

21,464,147

7,052,845

2,035,000

1,397,148

5,161,358

350,498

257,339

196,207

27,423,892

8,052,732

382,912

1,179,993

9,615,637

17,808,255

2,428,000

15,380,255

1,419,463

6,822,638

209,659

1,920,452

10,372,212

10,923,858

1,506,113

2,802,343

6,641,849

21,874,163

3,878,304

687,582

$

5,017,845

$                .90

$

3,190,722

$                 .57

11

P E O P L E S   F I N A N C I A L   C O R P O R AT I O N   A N D   S U B S I D I A R I E S

C O N S O L I D A T E D   S T A T E M E N T S   O F   S H A R E H O L D E R S ’   E Q U I T Y

N u m b e r   o f
C o m m o n
S h a r e s
5,620,239

C o m m o n
S t o c k
5,620,239

$

S u r p l u s
65,780,254

$

Balance, January 1, 2002

Comprehensive Income:

Net income

Net unrealized gain on available for sale securities, net of tax

Reclassification adjustment for available for sale securities 

called or sold in current year, net of tax

Total comprehensive income

Allocation of ESOP shares

Cash dividends ($ .12 per share)

Dividend declared ($ .12 per share)

Issuance of stock for stock incentive plan

Retirement of stock

Balance, December 31, 2002

Comprehensive Income:

Net income

Net unrealized loss on available for sale securities, net of tax

Reclassification adjustment for available for sale securities 

called or sold in current year, net of tax

Total comprehensive income

Allocation of ESOP shares

Cash dividends ($ .14 per share)

Dividend declared ($ .15 per share)

Retirement of stock

Balance, December 31, 2003

Comprehensive Income:

Net income

Net unrealized loss on available for sale securities, net of tax

Reclassification adjustment for available for sale securities 

called or sold in current year, net of tax

Total comprehensive income

Allocation of ESOP shares

Cash dividends ($ .17 per share)

Dividend declared ($ .18 per share)

Retirement of stock

Balance, December 31, 2004

See Notes to Consolidated Financial Statements.

12

7,142

(43,909)

7,142

(43,909)

5,583,472

5,583,472

65,780,254

(26,093)

5,557,379

(26,093)

5,557,379

65,780,254

(1,960)

5,555,419

(1,960)

$

5,555,419

$

65,780,254

U n d i v i d e d
P r o f i t s
7,052,559

$

3,190,722

U n e a r n e d
C o m p e n s a t i o n
(174,043)
$

31,000

A c c u m u l a t e d
O t h e r
C o m p r e h e n s i v e
I n c o m e
1,790,017

$

C o m p r e h e n s i v e
I n c o m e

T o t a l
80,069,026

$

471,295

(260,730)

$

3,190,722

471,295

(260,730)

$

3,401,287

3,190,722

471,295

(260,730)

31,000

(672,080)

(670,017)

99,988

(527,598)

81,731,606

5,017,845

(1,195,267)

(143,043)

2,000,582

(1,195,267)

$

5,017,845

(1,195,267)

(118,174)

(118,174)

(118,174)

$

3,704,404

48,144

(94,899)

687,141

(1,720,706)

107,801

$

5,794,038

(1,720,706)

107,801

$

4,181,133

94,899

48,144

(778,570)

(833,607)

(368,028)

83,503,949

5,794,038

(1,720,706)

107,801

94,899

(944,591)

(999,975)

(33,982)

(672,080)

(670,017)

92,846

(483,689)

8,510,341

5,017,845

(778,570)

(833,607)

(341,935)

11,574,074

5,794,038

(944,591)

(999,975)

(32,022)

$

15,391,524

$

(174,043)

$

(925,764)

$

85,801,433

13

P E O P L E S   F I N A N C I A L   C O R P O R AT I O N   A N D   S U B S I D I A R I E S

C O N S O L I D A T E D   S T A T E M E N T S   O F   C A S H   F L O W S

Y E A R S   E N D E D   D E C E M B E R   3 1 ,  
Cash flows from operating activities:

Net income

Adjustments to reconcile net income to net cash 

provided by operating activities:

(Gain) loss on sales of other real estate 

(Gain) loss on sales, calls and liquidation of securities

Gain on sale of bank premises

Stock incentive plan

Depreciation

Provision for allowance for loan losses

Provision for losses on other real estate

Changes in assets and liabilities:

Accrued interest receivable

Other assets

Other liabilities

Net cash provided by operating activities

Cash flows from investing activities:

Proceeds from maturities, sales and calls of available for sale securities

Investment in available for sale securities

Proceeds from maturities and calls of held to maturity securities 

Investment in held to maturity securities

Investment in Federal Home Loan Bank stock

Redemption of Federal Home Loan Bank stock

Proceeds from sales of other real estate

Loans, net (increase) decrease 

Proceeds from sale of bank premises

Acquisition of premises and equipment

Other assets

Net cash provided by (used in) investing activities

Cash flows from financing activities:

Demand and savings deposits, net increase 

Time deposits made, net decrease

Notes payable

Principal payments on notes

Cash dividends

Retirement of common stock

Borrowings from Federal Home Loan Bank

Repayments to Federal Home Loan Bank

Federal funds purchased and securities sold 

under agreements to repurchase, net increase (decrease)

Net cash provided by (used in) financing activities

Net increase (decrease) in cash and cash equivalents

Cash and cash equivalents, beginning of year

Cash and cash equivalents, end of year

See Notes to Consolidated Financial Statements.

14

2 0 0 4

2 0 0 3

2 0 0 2

$

5,794,038

$

5,017,845

$

3,190,722

(100,750)

258,888

(1,270,697)

1,447,000

448,000

354,360

350,767

(238,021)

778,939

7,822,524

174,457,599

(142,688,628)

1,405,000

(3,639,521)

(28,700)

601,000

1,074,000

(32,427,179)

2,837,500

(3,079,803)

(417,441)

(1,906,173)

15,424,238

(3,021,702)

(14,097)

(1,778,198)

(33,982)

30,292,102

(40,158,980)

(7,762,136)

(7,052,755)

(1,136,404)

33,861,029

(248,170)

(57,356)

(130,503)

1,676,000

447,000

210,358

(237,812)

(323,618)

304,832

6,658,576

130,443,200

(188,388,210)

13,234,836

(47,200)

827,665

11,949,514

445,068

(2,883,669)

325,425

(34,093,371)

10,384,713

(25,300,858)

(175,992)

(1,448,587)

(368,028)

95,855,031

(85,098,260)

27,793,558

21,641,577

(5,793,218)

39,654,247

43,666

(209,659)

(182,861)

99,988

1,842,000

2,428,000

533,848

870,660

448,969

40,412

9,105,745

145,297,421

(153,352,620)

20,745,000

(53,728)

(56,500)

1,010,723

28,967,447

355,620

(956,251)

(6,282,010)

35,675,102

22,720,713

(43,558,236)

72,799

(43,679)

(1,346,508)

(527,598)

806,801

(42,712)

(15,243,156)

(37,161,576)

7,619,271

32,034,976

$ 

32,724,625

$

33,861,029

$

39,654,247

N O T E S   T O   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

P E O P L E S   F I N A N C I A L   C O R P O R A T I O N   A N D   S U B S I D I A R I E S
P E O P L E S   F I N A N C I A L   C O R P O R A T I O N   A N D   S U B S I D I A R I E S

(cid:1)

N O T E   A   -   B U S I N E S S   A N D   S U M M A R Y   O F
S I G N I F I C A N T   A C C O U N T I N G   P O L I C I E S :

Business of The Company

Securities

The classification of securities is determined by Management at the time

of  purchase.  Securities  are  classified  as  held  to  maturity  when  the

Company  has  the  positive  intent  and  ability  to  hold  the  security  until

Peoples Financial Corporation is a one-bank holding company headquar-

maturity. Securities held to maturity are stated at amortized cost.

tered in Biloxi, Mississippi. Its two operating subsidiaries are The Peoples

Bank, Biloxi, Mississippi, and PFC Service Corp. Its principal subsidiary is

Securities not classified as held to maturity are classified as available for

The Peoples Bank, Biloxi, Mississippi, which provides a full range of bank-

sale and are stated at fair value. Unrealized gains and losses, net of tax,

ing, financial and trust services to individuals and small and commercial

on  these  securities  are  recorded  in  shareholders’  equity  as  accumulated

businesses operating in Harrison, Hancock, Stone and Jackson counties.

other comprehensive income.

Principles of Consolidation

The  amortized  cost  of  available  for  sale  securities  and  held  to  maturity

The  consolidated  financial  statements  include  the  accounts  of  Peoples

securities is adjusted for amortization of premiums and accretion of dis-

Financial  Corporation  and  its  wholly-owned  subsidiaries,  The  Peoples

counts to maturity, determined using the interest method. Such amortiza-

Bank, Biloxi, Mississippi, and PFC Service Corp. All significant intercompany

tion and accretion is included in interest income on securities. Declines in

transactions and balances have been eliminated in consolidation.

the  fair  value  of  securities  below  their  cost  that  are  deemed  to  be  other

Basis of Accounting

than temporary would be reflected in earnings as realized losses. In esti-

mating  other-than-temporary  losses,  management  considers  the  length

Peoples Financial Corporation and Subsidiaries recognize assets and lia-

of time and the extent to which the fair value has been less than cost, the

bilities, and income and expense, on the accrual basis of accounting. The

financial condition and nature of the issuer and the intent and ability of

preparation of financial statements in conformity with generally accepted

the Company to retain the investment in the issuer for a period of time suf-

accounting  principles  requires  Management  to  make  estimates  and

ficient  to  allow  for  any  anticipated  recovery  in  fair  value.  The  specific

assumptions that affect the reported amounts of assets and liabilities and

identification  method  is  used  to  determine  realized  gains  and  losses  on

disclosure of contingent assets and liabilities at the date of the financial

sales of securities, which are reported as gain or loss on sale and calls of

statements  and  the  reported  amounts  of  revenues  and  expenses  during

securities in other operating income.

the reporting period. Actual results could differ from these estimates.

Loans

Cash and Due from Banks

The loan portfolio consists of commercial and industrial and real estate loans

The Company is required to maintain average reserve balances in its vault or

within the Company’s trade area in South Mississippi. The loan policy estab-

on deposit with the Federal Reserve Bank. The average amount of these reserve

lishes guidelines relating to pricing, repayment terms, collateral standards

requirements  was  approximately  $11,623,000,  $10,220,000  and  $9,013,000  for

including loan to value (LTV) limits, appraisal and environmental standards,

the years ending December 31, 2004, 2003 and 2002, respectively.

lending authority, lending limits and documentation requirements.

The Company’s bank subsidiary maintained account balances in excess of

Loans are stated at the amount of unpaid principal, reduced by unearned

amounts  insured  by  the  Federal  Deposit  Insurance  Corporation.  At

income and the allowance for loan losses. Interest on loans is recognized

December 31, 2004, the bank subsidiary had excess deposits of $5,348,000.

over the terms of each loan based on the unpaid principal balance. 

These amounts were uninsured and uncollateralized.

Loan  origination  fees  are  recognized  as  income  when  received.  Revenue

from these fees is not material to the financial statements. 

15

The Company places loans on a nonaccrual status when, in the opinion of

subsequent adjustments are charged to expense. Costs of operating and

Management, they possess sufficient uncertainty as to timely collection of

maintaining  the  properties,  net  of  related  income  and  gains  (losses)  on

interest or principal so as to preclude the recognition in reported earnings

their disposition, are charged to expense as incurred. 

of some or all of the contractual interest. Accrued interest on loans classi-

fied as nonaccrual is reversed at the time the loans are placed on nonac-

Trust Department Income and Fees

crual. Interest received on nonaccrual loans is applied against principal.

Corporate trust fees are accounted for on an accrual basis and personal

Loans are restored to accrual status when the obligation is brought current

trust fees are recorded when received for 2004 and 2003. All trust fees were

or has performed in accordance with the contractual terms for a reason-

recorded for 2002 when received.

able period of time and the ultimate collectibility of the total contractual

principal and interest is no longer in doubt. Loans classified as nonaccru-

Income Taxes

al are generally identified as impaired loans. The policy for recognizing

The  Company  files  a  consolidated  tax  return  with  its  wholly-owned 

income on impaired loans is consistent with the nonaccrual policy.

subsidiaries.  The  tax  liability  of  each  entity  is  allocated  based  on  the 

Allowance for Loan Losses

entity’s  contribution  to  consolidated  taxable  income.  The  provision  for

applicable  income  taxes  is  based  upon  reported  income  and  expenses

The  allowance  for  loan  losses  is  established  through  provisions  for  loan

as adjusted for differences between reported income and taxable income.

losses  charged  against  earnings.  Loans  deemed  to  be  uncollectible  are

The  primary  differences  are  exempt  income  on  state,  county  and 

charged against the allowance for loan losses, and subsequent recoveries,

municipal securities; differences in provisions for losses on loans as com-

if any, are credited to the allowance.

pared  to  the  amount  allowable  for  income  tax  purposes;  directors'  and

officers'  insurance;  depreciation  for  income  tax  purposes  over  (under)

The allowance for loan losses is based on Management's evaluation of the

that reported for financial statements; gains reported under the install-

loan portfolio under current economic conditions and is an amount that

ment sales method for tax purposes and gains on the sale of bank prem-

Management believes will be adequate to absorb probable losses on loans

ises  which  were  structured  under  the  provisions  of  Section  1031  of  the

existing  at  the  reporting  date.  The  evaluation  includes  Management’s

Internal Revenue Code. 

assessment  of  several  factors:  review  and  evaluations  of  specific  loans,

changes in the nature and volume of the loan portfolio, current and antic-

Advertising

ipated economic conditions and the related impact on specific borrowers

Advertising costs are expensed as incurred.

and  industry  groups,  a  study  of  loss  experience,  a  review  of  classified,

nonperforming and delinquent loans, the estimated value of any under-

Leases

lying  collateral,  an  estimate  of  the  possibility  of  loss  based  on  the  risk

All  leases  are  accounted  for  as  operating  leases  in  accordance  with  the

characteristics  of  the  portfolio,  adverse  situations  that  may  affect  the 

terms of the leases.

borrower’s  ability  to  repay  and  the  results  of  regulatory  examinations.

This  evaluation  is  inherently  subjective  as  it  requires  material  estimates

Earnings Per Share

that may be susceptible to significant change.

Basic  and  diluted  earnings  per  share  are  computed  on  the  basis  of  the

weighted  average  number  of  common  shares  outstanding,  5,556,251,

The allowance consists of specific and general components. The specific

5,563,015 and 5,603,834 in 2004, 2003 and 2002, respectively.

component relates to loans that are classified as either doubtful or sub-

standard. For such loans, a specific allowance is established when the col-

Statements of Cash Flows

lateral value or observable market price of the loan is lower than the car-

The Company has defined cash and cash equivalents to include cash and

rying value of the loan. The general component of the allowance relates to

due from banks. The Company paid $5,044,207, $5,937,967 and $9,929,357

loans that are not classified and is based on historical loss experience.

in 2004, 2003 and 2002, respectively, for interest on deposits and borrow-

Bank Premises and Equipment

ings. Income tax payments totaled $2,062,000, $2,537,223 and $1,639,612

in 2004, 2003 and 2002, respectively. Loans transferred to other real estate

Bank  premises  and  equipment  are  stated  at  cost,  less  accumulated 

amounted  to  $112,250,  $977,584  and  $984,430  in  2004,  2003  and  2002,

depreciation.  Depreciation  is  computed  primarily  by  the  straight-line

respectively. The income tax effect on the accumulated other comprehen-

method based on the estimated useful lives of the related assets.

sive  income  was  $(830,890),  $(676,621)  and  $108,473,  at  December  31,

Other Real Estate

Other  real  estate  acquired  through  foreclosure  is  carried  at  the  lower 

Reclassifications

2004, 2003 and 2002, respectively.

of cost (primarily outstanding loan balance) or estimated market value,

Certain reclassifications have been made to the prior year statements to

less estimated costs to sell. If, at foreclosure, the carrying value of the loan

conform to current year presentation. The reclassifications had no effect

is  greater  than  the  estimated  market  value  of  the  property  acquired, 

on prior year net income.

the  excess  is  charged  against  the  allowance  for  loan  losses  and  any 

16

(cid:1)

N O T E   B   -   S E C U R I T I E S :

The amortized cost and estimated fair value of securities at December 31, 2004, 2003, and 2002, respectively, are as follows (in thousands):

December 31, 2004

Amortized cost

Gross
unrealized gains

Gross
unrealized losses

Estimated
fair value

Available for sale securities:

Debt securities:

U. S. Treasury

U. S. Government agencies and corp.

States and political subdivisions

Total debt securities

Equity securities

$

64,817

92,538

13,254

170,609

3,829

Total available for sale securities

$

174,438

Held to maturity securities:

States and political subdivisions

Total held to maturity securities

$

$ 

6,587

6,587

$

$

$

$

000

41

244

285

62

347

113

113

$

(165)

(766)

(115)

(1,046)

(708)

$

64,652

91,813

13,383

169,848

3,183 

$

(1,754)

$

173,031

$

$

(2)

(2)

$

$ 

6,698

6,698

December 31, 2003

Amortized cost

Gross
unrealized gains

Gross
unrealized losses

Estimated
fair value

Available for sale securities:

Debt securities:

U. S. Treasury

$ 

49,977

$ 

U. S. Government agencies and corp.

States and political subdivisions

Total debt securities

Equity securities

145,507

7,154

202,638

3,829

Total available for sale securities

$ 

206,467

Held to maturity securities:

U. S. Treasury

States and political subdivisions

Total held to maturity securities

$

$

1,000

3,353

4,353

$

$

$

465

778

161

1,404

709

2,113

17

159

176

$

(38)

(801)

(48)

(887)

(207)

$

50,404

145,484

7,267

203,155

4,331

$

(1,094)

$

207,486

$ 

$

0  

(2)

(2)

$

$

1,017

3,510

4,527

17

December 31, 2002
Available for sale securities:

Debt securities:
U. S. Treasury
U. S. Government agencies and corp.
States and political subdivisions

Total debt securities
Equity securities

Total available for sale securities

Held to maturity securities:

U. S. Treasury
U. S. Government agencies and corp.
States and political subdivisions

Total held to maturity securities

Amortized cost

Gross
unrealized gains

Gross
unrealized losses

Estimated
fair value

$

$

$

$

46,948
93,627
4,061
144,636
3,828
148,464

5,998
7,000
4,590
17,588

$

$

$

$

709
1,468
89
2,266
766
3,032

120
143
175
438

$

(1)

(11)
(12)

(12)

(12)

(12)

$

$

$

$

$

$

$

47,656
95,095
4,139
146,890
4,594
151,484

6,118
7,143
4,765
18,026

The amortized cost and estimated fair value of debt securities at December 31, 2004, (in thousands) by contractual maturity, are shown below. Expected
maturities  will  differ  from  contractual  maturities  because  borrowers  may  have  the  right  to  call  or  prepay  obligations  with  or  without  call  or 
prepayment penalties.

Amortized cost

Estimated fair value

Available for sale securities:
Due in one year or less
Due after one year through five years
Due after five years through ten years
Due after ten years
Totals

Held to maturity securities:
Due in one year or less
Due after one year through five years
Due after five years through ten years
Due after ten years
Totals

$

$

$

$

49,961
68,674
46,376
5,598
170,609

436
1,836
3,144
1,171
6,587

$

$

$

$

49,893
68,448
46,004
5,503
169,848

438
1,844
3,186
1,230
6,698

Information pertaining to securities with gross unrealized losses at December 31, 2004, aggregated by investment category and length of time that indi-
vidual securities have been in a continuous loss position is as follows (in thousands):

Less Than Twelve Months

Over Twelve Months

Total

U. S. Treasury
U. S. Government Agencies
States and political subdivisions
FHLMC Preferred stock
Total

Fair Value
57,716
$
54,550
5,318

$ 117,584

Gross Unrealized Loss
165
417
115

$

$

697

Fair Value
10,832
$
10,735
97
2,367
13,199

$

$

Gross Unrealized Loss
352
349
2
708
1,059

$

$

Fair Value Gross Unrealized Loss
165
$
766
117
708
1,756

57,716
65,285
5,415
2,367
$ 130,783

$

As  a  result  of  the  evaluation  of  the  impairment  of  these  securities,  the
Company has determined that the declines summarized in the table above
are not deemed to be other-than-temporary.

Proceeds from maturities and calls of held to maturity debt securities during
2004, 2003 and 2002 were $1,405,000, $13,234,836 and $20,745,000, respectively.
There were no sales of held to maturity debt securities during 2004, 2003 and
2002. Proceeds from maturities, sales and calls of available for sale debt secu-
rities were $174,457,599, $130,443,200 and $145,297,421 during 2004, 2003 and
2002, respectively. Available for sale debt securities were sold in 2004 for a real-
ized loss of $258,888. There were no sales of available for sale debt securities
during 2003 and 2002. The Company realized gains of $57,356 and $209,659

18

from  the  liquidation  of  equity  securities  in  2003  and  2002,  respectively.
Securities  with  an  amortized  cost  of  approximately  $166,311,000,
$154,105,000  and  $139,625,000  at  December  31,  2004,  2003  and  2002,
respectively, were pledged to secure public deposits, federal funds pur-
chased and other balances required by law.

Federal Home Loan Bank (FHLB) common stock was purchased during 1999
in  order  for  the  Company  to  participate  in  certain  FHLB  programs.  The
amount  to  be  invested  in  FHLB  stock  was  calculated  according  to  FHLB
guidelines as a percentage of certain mortgage loans. The investment is
carried at cost. Dividends received are reinvested in FHLB stock.

(cid:1)

N O T E   C   -   L O A N S :
The composition of the loan portfolio was as follows (in thousands):

December 31,

Real estate, construction

Real estate, mortgage

Loans to finance agricultural production and other loans to farmers

Commercial and industrial loans

Loans to individuals for household, family and other consumer expenditures

Obligations of states and political subdivisions (primarily industrial 

revenue bonds and local government tax anticipation notes)

All other loans

Totals

Transactions in the allowance for loan losses are as follows (in thousands):

Balance, January 1

Recoveries

Loans charged off

Provision for allowance for loan losses

Balance, December 31

2004

$

20,926

$

250,676

4,251

44,983

11,387

1,654

316

2003

14,896

223,246

3,980

41,832

15,252

2,560

389

$

2002

21,534

197,478

7,375

65,946

19,522

3,637

336

$

334,193

$

302,155

$

315,828

2004

6,399

494

(771)

448

6,570

$

$

2003

6,697

600

(1,345)

447

6,399

$

$

2002

5,658

676

(2,065)

2,428

6,697

$

$

In the ordinary course of business, the Company extends loans to certain
officers and directors and their personal business interests at, in the opin-
ion of Management, terms and rates comparable to other loans of similar

credit  risks.  These  loans  do  not  involve  more  than  normal  risk  of 
collectibility and do not include other unfavorable features.

An analysis of the activity with respect to such loans to related parties is as follows (in thousands):

Balance, January 1
New loans and advances
Repayments
Balance, December 31

2004
7,637
14,412
(13,190)
8,859

$

$

2003
9,183
13,517
(15,063)
7,637

$ 

$

2002
11,920
18,817
(21,554)
9,183

$

$

Industrial revenue bonds with a carrying value of $502,187 and $700,356 

which  there  is  a  related  allowance  for  loan  losses  was  $6,164,000,

at  December  31,  2003  and  2002,  respectively,  were  pledged  to  secure 

$7,415,000 and $6,550,000 at December 31, 2004, 2003 and 2002, respec-

public deposits.

tively. At December 31, 2004, 2003 and 2002, the average recorded invest-

ment  in  impaired  loans  was  $6,355,000,  $7,400,000  and  $6,602,000,

Nonaccrual loans amounted to approximately $6,164,000, $7,415,000 and

respectively.  The  amount  of  interest  not  accrued  on  these  loans  was

$6,550,000 at December 31, 2004, 2003 and 2002, respectively.

approximately  $15,000,  $261,000  and  $212,000  in  2004,  2003  and  2002,

respectively. In compliance with a bankruptcy court order, interest in the

The total recorded investment in impaired loans amounted to $6,164,000,

amount of $255,000 was received and recorded as interest income relating

$7,415,000 and $6,550,000 at December 31, 2004, 2003 and 2002, respec-

to one impaired loan, with an average balance of $5,725,000 for the year

tively.  The  amount  of  that  recorded  investment  in  impaired  loans  for

ended December 31, 2004.

19

(cid:1)

N O T E   D   -   B A N K   P R E M I S E S   A N D   E Q U I P M E N T :
Bank premises and equipment are shown as follows (in thousands):

December 31,

Land

Buildings

Furniture, fixtures and equipment

Totals, at cost

Less: Accumulated depreciation

Totals

Estimated useful lives

5-40 years

3-10 years

2004

5,033

17,463

12,697

35,193

17,174

18,019

$

$ 

$

2003

4,522

17,533

12,173

34,228

16,275

2002

$

4,839

15,584

11,596

32,019

14,960

$

17,953

$

17,059

(cid:1)

N O T E   E -   D E P O S I T S
At December 31, 2004, the scheduled maturities of time deposits (in thousands) are as follows:

2005

2006

2007

2008

2009

Thereafter

Total

$

95,471

9,782

3,787

6,093

4,062

3

$

119,198

(cid:1)

N O T E   F -   B O R R O W I N G S   F R O M   F E D E R A L   H O M E   L O A N   B A N K :
At  December  31,  2004,  the  Company  had  $5,000,000  outstanding  in

in 2010. The advances are collateralized by a blanket floating lien on the

advances under a $76,000,000 line of credit with the Federal Home Loan

Company’s residential first mortgage loans.

Bank of Dallas (“FHLB”). This advance bore interest at 6.50% and matures

2004

2003

2002

$

1,239

$ 

1,2 9

$

147,029

1,239

15,336

44,299

$

1,239

94,899

$

110,235

143,043

$ 334,371

(cid:1)

N O T E   G   -   N O T E S   P A Y A B L E :
December 31,

Small Business Administration, 

outstanding mortgage on property acquired. 

The note bears interest at 5 3/8% & is payable at 

$1,952 monthly through January 2004.

Notes payable on automobiles. 

The notes are non interest-bearing and payable in 

monthly installments through January 2005.

RiverHills Bank, $750,000 line of credit for 

Peoples Financial Corporation Employee Stock Ownership Plan, 

secured by the guarantee of the Company; Interest at New York Prime 

(4.00% at December 31, 2003) due quarterly, principal due at maturity in June 2004.

Totals

20

(cid:1)

N O T E   H   -   I N C O M E   T A X E S :

Federal income taxes payable (or refundable) and deferred taxes (or deferred charges) as of December 31, 2004, 2003 and 2002, included in other assets

or other liabilities, were as follows (in thousands):

December 31,

Deferred tax assets:

Allowance for loan losses

Employee benefit plans' liabilities

Unrealized loss on available for sale securities, charged from equity

Other

Deferred tax assets

Deferred tax liabilities:

Accumulated depreciation

Deferred gain on sale of bank premises

Installment sales

Unrealized gains on available for sale securities, charged to equity

Deferred tax liabilities

Net deferred taxes

Current payable (refundable) 

Totals

Income taxes consist of the following components (in thousands):

Years Ended December 31, 

Current

Deferred

Totals

Deferred income taxes (benefits) resulted from the following (in thousands):

Years Ended December 31, 

Depreciation

Provision for loan losses

Officers' and directors' life insurance

Deferred gain on sale of bank premises

Unrealized gain on available for sale securities, charged to equity

Other

Totals

$

2004

2,282

1,489

479

915

(5,165)

524

1,784

2,308

(2,857)

603

$

2003

2,114

1,328

836

(4,278)

732

1,784

13

347

2,876

(1,402)

(20)

$

2002

2,215

1,145

685

(4,045)

820

1,750

13

1,026

3,609

(436)

200

$

(2,254)

$

(1,422)

$

(236)

$

$

$

$

$

$

2004

2,660

(629)

2,031

2004

(46)

(57)

(161)

(826)

(365)

$

2003

2,322

(287)

$

2,035

$

2003

(88)

101

(183)

34

(679)

(151)

$

(1,455)

$

(966)

$

2002

1,886

(1,198)

688

2002 

(127)

(628)

(281)

63

213

(225)

(985)

21

Income taxes amounted to less than the amounts computed by applying the U.S. Federal income tax rate of 34.0% for 2004, 2003 and 2002, to earnings

before income taxes. The reason for these differences is shown below (in thousands):

Years Ended December 31, 

Taxes computed at statutory rate

Increase (decrease) resulting from:

Tax-exempt interest income

Non-deductible interest

Non-taxable life insurance proceeds

Dividend exclusion

Other, net

Total income taxes

2004 Amount

$

2,660

(230)

6

(43)

(50)

(312)

$

2,031

%

34.0

(2.9)

0.1

(0.5)

(0.6)

(4.2)

25.9

2003 Amount

%

2002 Amount

$

2,398

34.0

$

1,319

(184)

8

(54)

(133)

$

2,035

(2.6)

0.1

(0.8)

(1.8)

28.9

(187)

15

(201)

(63)

(195)

$

688

%

34.0

(4.8)

0.4

(5.2)

(1.6)

(5.1)

17.7

(cid:1)

N O T E   I   -   S H A R E H O L D E R S '   E Q U I T Y :
Banking regulations limit the amount of dividends that may be paid by

On December 6, 2002, the Company’s Board of Directors approved the ter-

mination of the stock incentive program, which was replaced by the acqui-

the  bank  subsidiary  without  prior  approval  of  the  Commissioner  of

sition of endorsement split dollar policies for the two executive officers.

Banking and Consumer Finance of the State of Mississippi. At December 31,

2004,  approximately  $11,389,000  of  undistributed  earnings  of  the  bank

On December 10, 2004, the Company’s Board of Directors approved a semi-

subsidiary  included  in  consolidated  surplus  and  retained  earnings  was

annual  dividend  of  $  .18  per  share.  This  dividend  has  a  record  date  of

available for future distribution to the Company as dividends, subject to

January 10, 2005 and a distribution date of January 17, 2005.

the approval by Board of Directors.

The bank subsidiary is subject to various regulatory capital requirements

On May 24, 2000, the Company’s Board of Directors approved the repur-

administered by the federal banking agencies. Failure to meet minimum

chase of up to 2.50% of the outstanding shares of the Company’s common

capital requirements can initiate certain mandatory, and possibly addi-

stock. As of December 31, 2003, 147,633 shares available under this plan

tional discretionary, actions by the regulators that, if undertaken, could

had been repurchased and retired. On November 26, 2002, the Company’s

have a direct material effect on the bank subsidiary’s financial statements.

Board  of  Directors  approved  the  repurchase  of  up  to  2.50%  of  the  out-

Under  capital  adequacy  guidelines  and  the  regulatory  framework  for

standing shares of the Company’s common stock. As of December 31, 2004,

prompt corrective action, the bank subsidiary must meet specific capital

23,573 shares had been repurchased and retired under the plan approved

guidelines  that  involve  quantitative  measures  of  the  bank  subsidiary’s

November 26, 2002.

assets, liabilities and certain off-balance sheet items as calculated under

regulatory  accounting  practices.  The  bank  subsidiary’s  capital  amounts

On May 23, 2001, the Company’s Board of Directors approved a stock incen-

and classification are also subject to qualitative judgments by the regula-

tive  program  for  two  executive  officers.  Under  this  plan,  whole  shares 

tors about components, risk weightings and other factors.

valued  as  of  the  distribution  date  at  $50,000  were  distributed  to  each  of

these officers who continue to meet the eligibility requirements on June 15,

Quantitative  measures  established  by  regulation  to  ensure  capital  ade-

2001, and on January 15 of the four succeeding years. On June 15, 2001 and

quacy  require  the  bank  subsidiary  to  maintain  minimum  amounts  and

January 15, 2002, a total of 6,886 and 7,142 shares, respectively, of Peoples

ratios of Total and Tier 1 capital to risk-weighted assets, and Tier 1 capital

Financial Corporation common stock was issued. This incentive program was

to average assets.

established  subsequent  to  the  surrender  of  collateral  assignment  split 

dollar  policies  that  had  been  obtained  on  behalf  of  these  executives. 

22

As  of  December  31,  2004,  the  most  recent  notification  from  the  Federal

Total risk-based capital ratio of 10.00% or greater, a Tier 1 risk-based cap-

Deposit  Insurance  Corporation  categorized  the  bank  subsidiary  as  well

ital  ratio  of  6.00%  or  greater  and  a  Leverage  capital  ratio  of  5.00%  or

capitalized under the regulatory framework for prompt corrective action.

greater.  There  are  no  conditions  or  events  since  that  notification  that

To  be  categorized  as  well  capitalized,  the  bank  subsidiary  must  have  a

Management believes have changed the bank subsidiary’s category. 

The  bank  subsidiary’s  actual  capital  amounts  and  ratios  and  required  minimum  capital  amounts  and  ratios  for  2004,  2003  and  2002,  are  as  follows 

(in thousands):

December 31, 2004:

Total Capital (to Risk Weighted Assets)

Tier 1 Capital (to Risk Weighted Assets)

Tier 1 Capital (to Average Assets)

December 31, 2003:

Total Capital (to Risk Weighted Assets)

Tier 1 Capital (to Risk Weighted Assets)

Tier 1 Capital (to Average Assets)

December 31, 2002:

Total Capital (to Risk Weighted Assets)

Tier 1 Capital (to Risk Weighted Assets)

Tier 1 Capital (to Average Assets)

Actual

Amount

Ratio

For Capital Adequacy Purposes
Ratio
Amount

$88,983

84,405

84,405

$85,583

81,270

81,270

$83,768

79,437

79,437

24.29%

23.04%

14.66%

24.81%

23.56%

14.44%

24.16%

22.91%

13.98%

$29,302

14,651

23,028

$27,600

13,800

22,511

$27,720

13,860

22,798

8.00%

4.00%

4.00%

8.00%

4.00%

4.00%

8.00%

4.00%

4.00%

(cid:1)

N O T E   J   -   O T H E R   I N C O M E   A N D   E X P E N S E S :

Other income consisted of the following:

Years Ended December 31,

2004

Other service charges, commissions and fees

$

220,443

$

Gain on sale of bank premises

Rentals

Income from proceeds of insurance policies

Other income

Totals

1,270,698

480,267

128,117

572,179

$

2,671,704

$

2003

226,946

130,503

473,292

681,428

1,512,169

$

2002

189,835

182,861

494,055

592,436

461,265

$

1,920,452

23

Other expenses consisted of the following:

Years Ended December 31,

Advertising

Data processing

FDIC and state banking assessments

Legal and accounting

Postage and freight

Stationery, printing and supplies

Other real estate

ATM expense

Federal Reserve and other bank service charges

Conferences and classes

Taxes and licenses

Consulting fees

Trust expense

Other

Totals

$

2004

553,104

232,473

55,923

443,152

189,082

263,241

359,344

1,256,013

145,991

164,546

259,361

119,182

397,610

1,112,925

$

2003

515,538

282,420

117,271

382,161

167,517

250,976

59,887

2,223,479

154,701

120,293

267,319

363,282

381,233

961,879

2002

$

433,037

268,044

127,234

395,016

227,871

169,583

636,789

2,477,104

153,783

99,325

276,910

45,880

373,483

957,790

$

5,551,947

$

6,247,956

$

6,641,849

(cid:1)

N O T E   K   -   F I N A N C I A L   I N S T R U M E N T S  
W I T H   O F F - B A L A N C E - S H E E T   R I S K :
The  Company  is  a  party  to  financial  instruments  with  off-balance-sheet

fixed expiration dates or other termination clauses and may require pay-

ment of a fee. Since some of the commitments and irrevocable letters of

credit may expire without being drawn upon, the total amounts do not

risk  in  the  normal  course  of  business  to  meet  the  financing  needs  of  its

necessarily  represent  future  cash  requirements.  The  Company  evaluated

customers.  These  financial  instruments  include  commitments  to  extend

each customer's creditworthiness on a case-by-case basis. The amount of

credit and irrevocable letters of credit. These instruments involve, to vary-

collateral  obtained  upon  extension  of  credit  is  based  on  Management's

ing  degrees,  elements  of  credit  and  interest  rate  risk  in  excess  of  the

credit  evaluation  of  the  customer.  Collateral  obtained  varies  but  may

amount recognized in the balance sheet. The contract amounts of those

include equipment, real property and inventory.

instruments reflect the extent of involvement the bank subsidiary has in

particular  classes  of  financial  instruments.  The  Company's  exposure  to

The Company generally grants loans to customers in its primary trade area

credit loss in the event of nonperformance by the other party to the finan-

of Harrison, Hancock, Jackson and Stone counties. 

cial instrument for commitments to extend credit and irrevocable letters

of credit is represented by the contractual amount of those instruments.

At  December  31,  2004,  2003  and  2002,  the  Company  had  outstanding

The Company uses the same credit policies in making commitments and

irrevocable  letters  of  credit  aggregating  $3,113,033,  $3,388,997  and

conditional obligations as it does for on-balance-sheet instruments.

$2,849,400,  respectively.  At  December  31,  2004,  2003  and  2002,  the

Commitments  to  extend  credit  are  agreements  to  lend  to  a  customer  as

$113,500,000,  $95,165,000  and  $87,382,000,  respectively.  Approximately

long as there is no violation of any conditions established in the agree-

$24,637,000,  $46,688,000  and  $43,543,000  of  outstanding  commitments

ment.  Irrevocable  letters  of  credit  written  are  conditional  commitments

were at fixed rates and the remainder were at variable rates at December

Company  had  outstanding  unused  loan  commitments  aggregating

issued by the Company to guarantee the performance of a customer to a

31, 2004, 2003 and 2002, respectively.

third party. Commitments and irrevocable letters of credit generally have

24

(cid:1)N O T E   L   -   C O N T I N G E N C I E S :

vigorously contest the allegations of the complaint. The bank is involved in

During 2003, a lawsuit was filed against the Company’s bank subsidiary. This

various other legal matters and claims which are being defended and han-

litigation, which specifies damages of $1,500,000 and punitive damages of

dled in the ordinary course of business. None of these matters is expected, in

$12,500,000, was filed by an insurance company trying to reverse a settle-

the  opinion  of  Management,  to  have  a  material  adverse  effect  upon  the

ment  it  voluntarily  agreed  to  in  2000.  The  bank  subsidiary  intends  to 

financial position or results of operations of the Company. 

(cid:1)N O T E   M   -   C O N D E N S E D   P A R E N T   C O M P A N Y

O N L Y   F I N A N C I A L   I N F O R M A T I O N :
Peoples  Financial  Corporation  began  its  operations  September  30,  1985,

when  it  acquired  all  the  outstanding  stock  of  The  Peoples  Bank, 

Biloxi,  Mississippi.  A  condensed  summary  of  its  financial  information 

is shown below.

C O N D E N S E D   B A L A N C E   S H E E T S   ( I N   T H O U S A N D S )
December 31, 

2004

2003

2002

Assets

Investments in subsidiaries, at underlying equity:

Bank subsidiary

Nonbank subsidiary

Cash in bank subsidiary

Other assets

Total assets

Liabilities and Shareholders' Equity

Notes payable

Other liabilities

Total liabilities

Shareholders' equity

Total liabilities and shareholders' equity

$

$

$

$

85,991

1

268

823

87,083

87,083

1,282

1,282

85,801

87,083

C O N D E N S E D   S T A T E M E N T S   O F   I N C O M E   ( I N   T H O U S A N D S )
Years Ended December 31, 

2004

Income

Earnings of unconsolidated bank subsidiary:

Distributed earnings

Undistributed earnings

Interest income

Other income

Total income

Expenses

Other expense

Total expenses

Income before income taxes

Income tax (benefit)

Net income

$

$

1,575

4,246

3

43

5,867

87

87

5,780

(14)

5,794

$

82,957

$

81,558

1

546

1,462

84,966

95

1,367

1,462

83,504

84,966

2003

2,280

2,739

5

79

5,103

86

86

5,017

(1)

5,018

$

$

$

$

$

$

$

$

$

$

1

84

1,462

83,105

143

1,230

1,373

81,732

83,105

2002

1,400

1,752

7

230

3,389

185

185

3,204

13

3,191

25

C O N D E N S E D   S T A T E M E N T S   O F   C A S H   F L O W S   ( I N   T H O U S A N D S )

Years Ended December 31,

Cash flows from operating activities:

Net income

Adjustments to reconcile net income to 

net cash provided by operating activities:

Gain on liquidation of investment

Net income of unconsolidated subsidiaries

Stock incentive plan

Changes in assets and liabilities: 

Other assets

Net cash used in operating activities

Cash flows from investing activities:

Proceeds from liquidation of investment

Dividends from unconsolidated subsidiary

Net cash provided by investing activities

Cash flows from financing activities:

Retirement of stock

Dividends paid

Net cash used in financing activities

Net increase (decrease) in cash

Cash, beginning of year

Cash, end of year

2004

2003

2002

$

5,794

$

5,018

$

3,191

(22)

(5,821)

(14)

(63)

22

1,575

1,597

(34)

(1,778)

(1,812)

(278)

546

268

$

(57)

(5,019)

(58)

57

2,280

2,337

(368)

(1,449)

(1,817)

462

84

546

$

(210)

(3,152)

100

15

(56)

352

1,400

1,752

(528)

(1,347)

(1,875)

(179)

263

84

$

Peoples  Financial  Corporation  paid  income  taxes  of  $2,062,000,  $2,537,223  and  $1,639,612  in  2004,  2003  and  2002,  respectively.  No  interest  was  paid 

during the three years ended December 31, 2004.

(cid:1)

N O T E   N   -   E M P L O Y E E   B E N E F I T   P L A N S :
The Company sponsors the Peoples Financial Corporation Employee Stock

ESOP debt for acquisition of Company shares has been guaranteed by the

Company and is reported as a debt of the Company. Shares pledged as

Ownership Plan (ESOP). Employees who work more than 1,000 hours and

collateral are reported as unearned compensation in equity. ESOP debt for

are at least 21 years of age are eligible to participate in the ESOP. The Plan

acquisition  from  The  Peoples  Bank,  Biloxi,  Mississippi,  is  eliminated  in

included  401(k)  provisions  and  the  former  Gulf  National  Bank  Profit

consolidation.  As  shares  are  committed  to  be  released,  the  Company

Sharing Plan. Effective January 1, 2001, the ESOP was amended to separate

reports  compensation  expense  equal  to  the  current  market  price  of  the

the  401(k)  funds  into  the  Peoples  Financial  Corporation  401(k)  Plan.  The

shares, and the shares become outstanding for net income per share com-

separation had no impact on the eligibility or benefits provided to partic-

putations. Dividends on allocated ESOP shares are recorded as a reduction

ipants of either plan. The 401(k) provides for a matching contribution of

of retained earnings; dividends on unallocated ESOP shares are recorded

75% of the amounts contributed by the employee (up to 6% of compensa-

as a reduction of debt and accrued interest.

tion). Contributions are determined by the Board of Directors and may be

paid  either  in  cash  or  Peoples  Financial  Corporation  capital  stock.  Total

Compensation expense of $7,323,267, $7,021,816 and $7,167,143 relating to

contributions  to  the  plan  charged  to  operating  expense  were  $459,000,

the ESOP was recorded during 2004, 2003 and 2002, respectively. The ESOP

$360,000 and $360,000 in 2004, 2003 and 2002, respectively.

held 472,744, 467,499 and 533,733 allocated shares at December 31, 2004,

2003 and 2002, respectively.

26

The Company established an Executive Supplemental Income Plan and a

carried  at  their  cash  surrender  value,  which  amounted  to  $1,021,710,

Directors'  Deferred  Income  Plan,  which  provide  for  pre-retirement  and

$989,004 and $686,381 at December 31, 2004, 2003 and 2002, respectively.

post-retirement  benefits  to  certain  key  executives  and  directors.  The

The  present  value  of  accumulated  benefits  under  these  plans  using  an

Company  has  acquired  insurance  policies,  with  the  bank  subsidiary  as

interest rate of 7.50% in 2004, 2003 and 2002 and the projected unit cost

owner and beneficiary, that it may use as a source to pay potential bene-

method has been accrued. The accrual amounted to $597,096 , $530,372

fits to the plan participants. These contracts are carried at their cash sur-

and $485,534 at December 31, 2004, 2003 and 2002, respectively.

render value, which amounted to $10,980,737, $10,588,084 and $10,276,887

at December 31, 2004, 2003 and 2002, respectively. The present value of

The Company provides post-retirement health insurance to certain of its

accumulated benefits under these plans, using an interest rate of 7.50%

retired  employees.  Employees  are  eligible  to  participate  in  the  retiree

and  the  interest  ramp-up  method  for  2004,  2003  and  2002,  has  been

health  plan  if  they  retire  from  active  service  no  earlier  than  their  Social

accrued. The accrual amounted to $3,783,850, $3,375,938 and $2,882,009

Security normal retirement age, which varies from 65 to 67 based on the

at December 31, 2004, 2003 and 2002, respectively.

year of birth. In addition, the employee must have at least 25 continuous

years  of  service  with  the  Company  immediately  preceding  retirement.

The  Company  also  has  additional  plans  for  non-vested  post-retirement

However,  any  active  employee  who  was  at  least  age  65  as  of  January  1,

benefits  for  certain  key  executives  and  directors.  The  Company  has

1995, does not have to meet the 25 years of service requirement. The accu-

acquired insurance policies, with the bank subsidiary as owner and ben-

mulated post-retirement benefit obligation at January 1, 1995, was $517,599,

eficiary, that it may use as a source to pay potential benefits to the plan

which the Company elected to amortize over 20 years. The Company reserves

participants. Additionally, there are two endorsement split dollar policies,

the right to modify, reduce or eliminate these health benefits.

with the bank subsidiary as owner and beneficiary, which provide a guar-

anteed death benefit to the participants’ beneficiaries. These contracts are

The following is a summary of the components of the net periodic post-retirement benefit cost:

Years Ended December 31,

Service cost

Interest cost

Amortization of net transition obligation

2004

$

212,933

133,262

20,600

2003

$

157,515

104,409

20,600

2002

$

107,533

94,603

20,600

Net periodic post-retirement benefit cost

$

366,795

$

282,524

$

222,736

The  discount  rate  used  in  determining  the  accumulated  post-retirement

The Medicare Prescription Drug, Improvement and Modernization Act of

benefit obligation was 5.75% in 2004, 6.25% in 2003, and 6.50% in 2002.

2003  (the  “Act”)  introduces  a  prescription  drug  benefit  under  Medicare

The assumed health care cost trend rate used in measuring the accumulat-

Part D as well as a federal subsidy to sponsors of retiree health care bene-

ed  post-retirement  benefit  obligation  was  9.50%  in  2004.  The  rate  was

fit  plans  that  provide  a  benefit  that  is  at  least  actuarially  equivalent  to

assumed to decrease gradually to 5.00% for 2013 and remain at that level

Medicare Part D. The Act becomes effective in 2006. The Company believes

thereafter. If the health care cost trend rate assumptions were increased

that  the  coverage  it  provides  under  its  retiree  health  plan  is  actuarially

1.00%, the accumulated post-retirement benefit obligation as of December

equivalent to Medicare Part D and that it will be entitled to the subsidy.

31, 2004, would be increased by 25.49%, and the aggregate of the service

The  Company  has  elected  to  recognize  the  effect  of  this  subsidy  as 

and interest cost components of the net periodic post-retirement benefit

of  December  31,  2004,  in  accordance  with  FASB  Staff  Position  106-2. 

cost for the year then ended would have increased by 29.70%. If the health

The  recognition  of  this  subsidy  had  no  effect  on  the  2004  net  periodic

care cost trend rate assumptions were decreased 1.00%, the accumulated

post-retirement  benefit  cost  but  did  reduce  the  accumulated  benefit 

post-retirement  benefit  obligation  as  of  December  31,  2004,  would  be

obligation as of December 31, 2004 by $650,109, as reflected in the follow-

decreased  by  19.31%,  and  the  aggregate  of  the  service  and  interest  cost

ing two tables.

components of the net periodic post-retirement benefit cost for the year

then ended would have decreased by 22.01%.

27

The following is a reconciliation of the accumulated post-retirement benefit obligation:

Accumulated post-retirement benefit obligation as of December 31, 2003

$

2,152,982

Service cost

Interest cost

Actuarial loss

Change due to Medicare Part D Subsidy

Benefits paid

173,757

133,262

485,747

(650,109)

(61,070)

Accumulated post-retirement benefit obligation as of December 31, 2004

$

2,234,569

December 31, 

2004

2003

2002

Accumulated post-retirement benefit obligation:

Retirees

Eligible to retire

Not eligible to retire

Total

Plan assets at fair value

Accumulated post-retirement 

benefit obligation in excess of plan assets

Unrecognized transition obligation

Unrecognized cumulative net

gain from past experience different from 
that assumed and from changes in assumptions

$

717,323

$

659,859

$

422,403

1,517,246

2,234,569

-0-

2,234,569

(205,997)

1,493,123

2,152,982

-0-

2,152,982

(226,597)

50,218

1,220,501

1,693,122

-0-

1,693,122

(247,197)

(684,409)

(887,947)

(615,462)

Accrued post-retirement benefit cost

$

1,344,163

$

1,038,438

$

830,463

(cid:1)

N O T E   O   -   F A I R   V A L U E   O F   F I N A N C I A L
I N S T R U M E N T S :
SFAS 107, "Disclosures About Fair Value of Financial Instruments," requires all
entities to disclose the fair value of financial instruments, both assets and
liabilities recognized and not recognized in the statement of condition, for
which  it  is  practical  to  estimate  its  fair  value.  SFAS  107  excluded  certain
financial  instruments  and  all  nonfinancial  instruments  from  its  disclosure
requirements. Accordingly, the aggregate fair value amounts presented do
not represent the underlying value of the Company. In preparing these dis-
closures, Management made highly sensitive estimates and assumptions in
developing the methodology to be utilized in the computation of fair value.
These  estimates  and  assumptions  were  formulated  based  on  judgments
regarding  economic  conditions  and  risk  characteristics  of  the  financial
instruments  that  were  present  at  the  time  the  computations  were  made.
Events may occur that alter these conditions and thus perhaps change the
assumptions as well. A change in the assumptions might affect the fair value
of the financial instruments disclosed in this footnote. In addition, the tax
consequences related to the realization of the unrealized gains and losses
have  not  been  computed  or  disclosed  herein.  These  fair  value  estimates,
methods and assumptions are set forth below.

Cash and Due from Banks
The amount shown as cash and due from banks approximates fair value.

Available for Sale Securities
The  fair  value  of  available  for  sale  securities  is  based  on  quoted 
market prices.

Held to Maturity Securities
The  fair  value  of  held  to  maturity  securities  is  based  on  quoted 
market prices.

Loans
The fair value of loans is estimated by discounting the future cash flows
using the current rates at which similar loans would be made to borrowers
with  similar  credit  ratings  for  the  remaining  maturities.  The  cash  flows
considered in computing the fair value of such loans are segmented into
categories relating to the nature of the contract and collateral based on
contractual  principal  maturities.  Appropriate  adjustments  are  made  to
reflect probable credit losses. Cash flows have not been adjusted for such
factors as prepayment risk or the effect of the maturity of balloon notes.

28

Deposits

Federal Funds Purchased and Securities Sold under 

The fair value of non-interest bearing demand and interest bearing sav-

Agreements to Repurchase

ings and demand deposits is the amount reported in the financial state-

The amount shown as federal funds purchased and securities sold under

ments. The fair value of time deposits is estimated by discounting the cash

agreements to repurchase approximates fair value.

flows using current rates of time deposits with similar remaining maturi-

ties.  The  cash  flows  considered  in  computing  the  fair  value  of  such

Long Term Funds

deposits are based on contractual maturities, since approximately 98% of

The  fair  value  of  long  term  funds  is  computed  by  discounting  the  cash

time deposits provide for automatic renewal at current interest rates.

flows using current borrowing rates.

The following table presents carrying amounts and estimated fair values for financial assets and financial liabilities at December 31, 2004, 2003 and 2002
(in thousands):

2004

2003

2002

Carrying
Amount

Fair
Value

Carrying
Amount

Fair
Value

Carrying
Amount

Fair 
Value

Financial Assets:

Cash and due from banks

$ 32,725

$ 32,725

$

33,861

$

33,861

$

39,654

$

39,654

Available for sale securities

Held to maturity securities

Loans, net

Financial Liabilities: 

Deposits:

Non-interest bearing

Interest bearing

Total deposits

Federal funds purchased and 

securities sold under 

agreements to repurchase

Long term funds

174,438

6,587

327,624

89,529

299,663

389,192

87,277

7,203

173,031

6,698

331,044

89,529

300,188

389,717

87,277

7,906

206,467

4,353

295,757

80,599

296,190

376,789

95,039

17,180

207,486

4,527

298,918

80,599

297,065

377,664

95,039

18,076

151,484

17,588

309,130

79,172

312,533

391,705

67,246

6,647

151,484

18,026

311,032

79,172

314,552

393,724

67,246

7,398

29

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

P E O P L E S   F I N A N C I A L   C O R P O R A T I O N   A N D   S U B S I D I A R I E S
P E O P L E S   F I N A N C I A L   C O R P O R A T I O N   A N D   S U B S I D I A R I E S

Board of Directors

In  our  opinion,  the  consolidated  financial  statements  referred  to  above

Peoples Financial Corporation and Subsidiaries

present  fairly,  in  all  material  respects,  the  financial  position  of  Peoples

Biloxi, Mississippi

Financial  Corporation  and  Subsidiaries  at  December  31,  2004,  2003  and

We have audited the accompanying consolidated statements of condition

ended, in conformity with U. S. generally accepted accounting principles.

2002, and the results of its operations and its cash flows for the years then

of Peoples Financial Corporation and Subsidiaries as of December 31, 2004,

2003 and 2002, and the related consolidated statements of income, share-

Certified Public Accountants

holders' equity and cash flows for the years then ended. These financial

statements  are  the  responsibility  of  the  Company's  Management.  Our

responsibility is to express an opinion on these financial statements based

PILTZ, WILLIAMS, LAROSA & CO.

on our audits.

We conducted our audits in accordance with the standards of the Public

January 24, 2005

Biloxi, Mississippi

Company  Accounting  Oversight  Board  (United  States).  Those  standards

require that we plan and perform the audit to obtain reasonable assurance

about whether the financial statements are free of material misstatement.

An  audit  includes  examining,  on  a  test  basis,  evidence  supporting  the

amounts  and  disclosures  in  the  financial  statements.  An  audit  also

includes  assessing  the  accounting  principles  used  and  significant  esti-

mates made by Management, as well as evaluating the overall financial

statement presentation. We believe that our audits provide a reasonable

basis for our opinion.

30

F I V E - Y E A R   C O M P A R A T I V E   S U M M A R Y   O F   S E L E C T E D   F I N A N C I A L   I N F O R M A T I O N  

( I N   T H O U S A N D S   E X C E P T   P E R   S H A R E   D A T A )

Peoples Financial Corporation and Subsidiaries

Balance Sheet Summary

Total assets

Available for sale securities

Held to maturity securities

Loans, net of unearned discount

Deposits

Borrowings from FHLB

Long term notes payable

Shareholders' equity

Summary of Operations

Interest income

Interest expense

Net interest income

Provision for loan losses

Net interest income after 

provision for loan losses

Non-interest income

Non-interest expense

Income before taxes and extraordinary gain

Applicable income taxes

Extraordinary gain

Net income

Per Share Data

Basic and diluted earnings per share

Basic and diluted earnings per share before 

extraordinary gain

Dividends per share

Book value

2004

2003

2002

2001

2000

$

577,441

$

579,669

$

553,671

$

587,012

$

587,244

173,030

6,588

334,193

389,192

7,203

85,801

207,486

4,353

302,155

376,789

17,070

110

83,504

151,484

17,588

315,827

391,705

6,313

334

81,732

142,902

38,279

347,169

412,543

5,549

336

80,069

48,168

98,052

377,476

413,724

23,160

291

78,717

$

24,566

$

25,065

$

27,424

$

37,285

$

42,250

5,091

19,475

448

19,027

9,563

(20,765)

7,825

2,031

5,794

1.04

1.04

.32

15.44

$

$

5,838

19,227

447

18,780

9,737

(21,464)

7,053

2,035

5,018

.90

.90

.29

15.03

$

$

9,616

17,808

2,428

15,380

10,372

(21,874)

3,878

687

18,354

18,931

2,503

16,428

9,256

(21,197)

4,487

1,082

594

19,401

22,849

4,192

18,657

7,678

(19,632)

6,703

2,065

$

$

3,191

$

3,999

$

4,638

.57

.57

.24

14.64

$

.71

$

.79

.60

.24

14.25

.79

.21

13.58

Weighted average number of shares

5,556,251

5,563,015

5,603,834

5,629,872

5,857,232

Selected Ratios

Return on average assets

Return on average equity

Capital formation rate

Primary capital to average assets

Risk-based capital ratios:

Tier 1

Total

1.00%

6.84%

2.75%

15.87%

23.04%

24.29%

.88%

6.07%

2.17%

15.79%

23.56%

24.81%

.56%

3.94%

2.08%

15.39%

22.91%

24.16%

.68%

5.04%

1.72%

14.47%

20.65%

21.90%

.82%

5.93%

1.22%

14.68%

19.97%

21.13%

31

S U M M A R Y   O F   Q U A R T E R L Y   R E S U L T S   O F   O P E R A T I O N S  
( I N   T H O U S A N D S   E X C E P T   P E R   S H A R E   D A T A )  

Peoples Financial Corporation and Subsidiaries 

Quarter Ended, 2004 

Interest income 

Net interest income 

Provision for loan losses 

Income before income taxes 

Net income 

Basic and diluted earnings per share 

Quarter Ended, 2003 

Interest income 

Net interest income 

Provision for loan losses 

Income before income taxes and extraordinary items 

Net income

Basic and diluted earnings per share 

Market Information 

March 31 

$

5,916 

June 30 

$

5,811 

September 30 

December 31 

$

6,190 

$

6,649 

4,738 

180

1,529 

1,072 

.19 

4,615 

183 

2,824 

1,987 

.36 

4,870

61 

1,943 

1,425 

.25 

5,252 

24 

1,529 

1,310 

.24 

March 31 

$

6,410 

June 30 

September 30 

December 31

$

6,332 

$

6,174 

$

6,149 

4,725 

179 

1,384 

1,037

.19 

4,708 

139 

1,599 

1,088

.19 

4,883 

65 

2,116 

1,511 

.27 

4,911 

64

1,954 

1,382 

.25 

The Company's stock is traded under the symbol PFBX and is quoted in publications under "PplFnMS". The following table sets forth the high and low sale

prices of the Company's common stock as reported on the NASDAQ Stock Market. 

Year 

2004 

2003

Quarter 

High 

Low 

Dividend per share 

1st 

2nd 

3rd

4th 

1st 

2nd 

3rd 

4th 

$

$

20 

19 

18

20 

15 

16 

17 

18

$

$

16 

17 

17 

17 

13 

13 

14 

15 

$

.15 

.17 

$

.12 

.14 

There  were  625  holders  of  record  of  common  stock  of  the  Company  at

The  Commissioner  of  Banking  and  Consumer  Finance  of  the  State  of

January 31, 2005, and 5,553,359 shares issued and outstanding. The prin-

Mississippi must approve all dividends paid to the Company by its bank

cipal  source  of  funds  to  the  Company  for  payment  of  dividends  is  the

subsidiary. Although Management cannot predict what dividends, if any,

earnings of the bank subsidiary.

will be paid in the future, the Company has paid regular semiannual cash

dividends since its founding in 1985. 

32

B O A R D   O F   D I R E C T O R S

B O A R D   O F   D I R E C T O R S

Peoples Financial Corporation

B O A R D   O F   D I R E C T O R S

The Peoples Bank, Biloxi, Mississippi

Chevis C. Swetman, Chairman of the Board

Chevis C. Swetman, Chairman of the Board

Dan Magruder, Vice-Chairman; President, Rex Distributing Co., Inc.

Tyrone J. Gollott, Vice-Chairman; President, G & W Enterprises, Inc.

Drew Allen, President, Allen Beverages, Inc. 

Drew Allen, President, Allen Beverages, Inc.

Rex E. Kelly, Director of Corporate Communications, 

Liz Corso Joachim, President, Frank P. Corso, Inc.

Mississippi Power Company

Rex E. Kelly, Director of Corporate Communications, 

Lyle M. Page, Partner, Page, Mannino, Peresich & McDermott, PLLC

Mississippi Power Company

O F F I C E R S

Peoples Financial Corporation

Chevis C. Swetman, President and CEO

Thomas J. Sliman, First Vice-President

Jeannette E. Romero, Second Vice-President

Dan Magruder, President, Rex Distributing Co., Inc.

Jeffrey H. O’Keefe, President, Bradford-O’Keefe Funeral Homes, Inc.

Lyle M. Page, Partner, Page, Mannino, Peresich & McDermott, PLLC

S E N I O R   M A N A G E M E N T

The Peoples Bank, Biloxi, Mississippi

Robert M. Tucei, Vice-President

Chevis C. Swetman, President and CEO

A. Wes Fulmer, Vice-President and Secretary

Thomas J. Sliman, Senior Vice-President

Lauri A. Wood, Chief Financial Officer and Controller

Jeannette E. Romero, Senior Vice-President

Robert M. Tucei, Senior Vice-President

Lauri A. Wood, Senior Vice-President and Cashier

A. Wes Fulmer, Senior Vice-President

33

B R A N C H   L O C A T I O N S

The Peoples Bank, Biloxi, Mississippi

Other Branches

Biloxi Branches

Bay St. Louis Office, 408 Highway 90 East, Bay St. Louis, 

Mississippi 39520, (228) 897-8710

Main Office, 152 Lameuse Street, Biloxi, Mississippi 39530, (228) 435-5511

Diamondhead Office, 4408 West Aloha Drive, Diamondhead, 

Cedar Lake Office, 1740 Popps Ferry Road, Biloxi, Mississippi 39532 

Mississippi 39525, (228) 897-8714

(228) 435-8688

D’Iberville-St. Martin Office, 10491 Lemoyne Boulevard, 

West Biloxi Office, 2560 Pass Road, Biloxi, Mississippi 39531, 

D’Iberville, Mississippi 39540, (228) 435-8202

(228) 435-8203

Gulfport Branches

Gautier Office, 2601 Highway 90, Gautier, Mississippi 39553, 

(228) 435-8694

Long Beach Office, 298 Jeff Davis Avenue, Long Beach, Mississippi 39560 

(228) 897-8712

Downtown Gulfport Office, 1105 30th Avenue, Gulfport, Mississippi 39501, 

Ocean Springs Office, 2015 Bienville Boulevard, Ocean Springs, 

(228) 897-8715

Mississippi 39564, (228) 435-8204

Handsboro Office, 412 E. Pass Road, Gulfport, Mississippi 39507, 

Pass Christian Office, 125 Henderson Avenue, Pass Christian, 

(228) 897-8717

Mississippi 39571, (228) 897-8719

Orange Grove Office, 12020 Highway 49 North, Gulfport, 

Saucier Office, 17689 Second Street, Saucier, Mississippi 39574, 

Mississippi 39503, (228) 897-8718

(228) 897-8716

Waveland Office, 470 Highway 90, Waveland, Mississippi 39576, 

(228) 467-7257

Wiggins Office, 1312 S. Magnolia Drive, Wiggins, Mississippi 39577 

(228) 897-8722

34

C O R P O R A T E   I N F O R M A T I O N

Peoples Financial Corporation and Subsidiaries

Independent Auditors

Piltz, Williams, LaRosa & Company, Biloxi, Mississippi

S.E.C. Form 10-K Requests

A copy of the Annual Report on Form 10-K, as filed with the Securities

and Exchange Commission, may be obtained without charge by direct-

ing a written request to: 

Lauri A. Wood, Chief Financial Officer and Controller

Peoples Financial Corporation

P. O. Drawer 529, Biloxi, Mississippi 39533-0529

(228) 435-8412, e-mail: lwood@thepeoples.com

Corporate Office

Mailing Address

P. O. Box 529

Biloxi, MS 39533-0529

Physical Address

152 Lameuse Street

Biloxi, MS 39530

(228) 435-8205

Website

www.thepeoples.com

Corporate Stock

The common stock of Peoples Financial Corporation is traded on the 

NASDAQ Small Cap Market under the symbol: PFBX. The current market

makers are:

FTN Midwest Research Secs.

Knight Equity Markets, L.P.

Morgan Keegan & Company, Inc.

Sterne, Agee & Leach, Inc.

Stifel Nicolaus & Co.

Shareholder Information

For complete information concerning the common stock of Peoples

Financial Corporation, including dividend reinvestment, or general

information about the Company, direct inquiries to transfer

agent/investor relations: 

Asset Management & Trust Services Department

The Peoples Bank, Biloxi, Mississippi

P. O. Box 1416, Biloxi, Mississippi 39533-1416 

(228) 435-8208, e-mail: investorrelations@thepeoples.com

35

B O A R D   O F   D I R E C T O R S

PEOPLES FINANCIAL CORPORATION

THE PEOPLES BANK, BILOXI, MISSISSIPPI

BACK ROW FROM LEFT:

Jeffrey H. O’Keefe, President, Bradford-O’Keefe Funeral Homes, Inc.;

Tyrone J. Gollott, Vice-Chairman; President, G & W Enterprises, Inc.; 

Lyle M. Page*, Partner, Page, Mannino, Peresich & McDermott, PLLC.

FRONT ROW FROM LEFT:

Rex E. Kelly*, Director of Corporate Communications, Mississippi Power

Company; Drew Allen*, President, Allen Beverages, Inc.; Chevis C.

Swetman*, Chairman of the Board; Dan Magruder*, Vice-Chairman of

Peoples Financial Corporation; President, Rex Distributing Co., Inc.; 

Liz Corso Joachim, President, Frank P. Corso, Inc.

*Member of both boards

36

P E O P L E S   F I N A N C I A L   C O R P O R A T I O N   A N N U A L   R E P O R T
P E O P L E S   F I N A N C I A L   C O R P O R A T I O N   A N N U A L   R E P O R T