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Peoples Financial Corporation

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FY2014 Annual Report · Peoples Financial Corporation
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P E O P L E S   F I N A N C I A L   C O R P O R A T I O N  
A N D   S U B S I D I A R I E S

2 0 1 4   A N N U A L   R E P O R T

MANAGEMENT’ S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION 
AND  RESULTS  OF  OPERATIONS

Peoples  Financial  Corporation  (the  “ Company” )  is  a  one-bank  holding  company  headquartered  in  Biloxi,  Mississippi.  The  following  presents
Management’s discussion and analysis of the consolidated financial condition and results of operations of the Company and its consolidated subsidiaries
for  the  years  ended  December  31,  2014,  2013  and  2012.    These  comments  highlight  the  significant  events  for  these  years  and  should  be  considered  in 
combination with the Consolidated Financial Statements and Notes to Consolidated Financial Statements included in this annual report.

F O R W A R D - L O O K I N G   I N F O R M A T I O N
Congress  passed  the  Private  Securities  Litigation  Act  of  1995  in  an  effort  to  encourage  corporations  to  provide  information  about  a  company’s 
anticipated future financial performance.  This act provides a safe harbor for such disclosure which protects the companies from unwarranted litigation
if  actual  results  are  different  from  management  expectations.    This  report  contains  forward-looking  statements  and  reflects  industry  conditions, 
company performance and financial results.  These forward-looking statements are subject to a number of factors and uncertainties which could cause
the Company’s actual results and experience to differ from the anticipated results and expectations expressed in such forward-looking statements.  Such
factors and uncertainties include, but are not limited to: changes in interest rates and market prices, changes in local economic and business conditions,
increased competition for deposits and loans, a deviation in actual experience from the underlying assumptions used to determine and establish the
allowance for loan losses, changes in the availability of funds resulting from reduced liquidity, changes in government regulations and acts of terrorism,
weather or other events beyond the Company's control.

N E W   A C C O U N T I N G   P R O N O U N C E M E N T S
The  Financial  Accounting  Standards  Board  (“ FASB” )  has  issued  new  accounting  standards  updates,  which  have  been  disclosed  in  Note  A  to  the
Consolidated  Financial  Statements.    The  Company  does  not  expect  that  these  updates  will  have  a  material  impact  on  its  financial  position,  or  results 
of operations.   

C R I T I C A L   A C C O U N T I N G   P O L I C I E S
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America (“ GAAP” ) requires
Management  to  make  estimates  and  assumptions  that  affect  the  reported  amounts  of  assets  and  liabilities  and  disclosure  of  contingent  assets  and 
liabilities  at  the  date  of  the  financial  statements  and  the  reported  amounts  of  revenues  and  expenses  during  the  reporting  period.  The  Company 
evaluates  these  estimates  and  assumptions  on  an  on-going  basis  using  historical  experience  and  other  factors,  including  the  current  economic
environment.    We  adjust  such  estimates  and  assumptions  when  facts  and  circumstances  dictate.  Certain  critical  accounting  policies  affect  the  more 
significant estimates and assumptions used in the preparation of the consolidated financial statements.   

Allowance for Loan Losses
The  Company's  most  critical  accounting  policy  relates  to  its  allowance  for  loan  losses  (“ ALL” ),  which  reflects  the  estimated  losses  resulting  from  the 
inability of its borrowers to make loan payments.  The ALL is established and maintained at an amount sufficient to cover the estimated loss associated
with the loan portfolio of the Company as of the date of the financial statements.  Credit losses arise not only from credit risk, but also from other risks
inherent in the lending process including, but not limited to, collateral risk, operation risk, concentration risk and economic risk.  As such, all related risks
of lending are considered when assessing the adequacy of the ALL.  On a quarterly basis, Management estimates the probable level of losses to determine
whether the allowance is adequate to absorb reasonably foreseeable, anticipated losses in the existing portfolio based on our past loan loss experience,
known  and  inherent  risk  in  the  portfolio,  adverse  situations  that  may  affect  borrowers’ ability  to  repay  and  the  estimated  value  of  any  underlying 
collateral and current economic conditions.  Management believes that the ALL is adequate and appropriate for all periods presented in these financial
statements.  If there was a deterioration of any of the factors considered by Management in evaluating the ALL, the estimate of loss would be updated,
and additional provisions for loan losses may be required.  The analysis divides the portfolio into two segments: a pool analysis of loans based upon a
five year average loss history which is updated on a quarterly basis and which may be adjusted by qualitative factors by loan type and a specific reserve
analysis for those loans considered impaired under GAAP.  All credit relationships with an outstanding balance of $100,000 or greater that are included in
Management's  loan  watch  list  are  individually  reviewed  for  impairment.  All  losses  are  charged  to  the  ALL  when  the  loss  actually  occurs  or  when  a 
determination is made that a loss is likely to occur; recoveries are credited to the ALL at the time of receipt.

1

Other Real Estate
Other real estate (“ ORE” ) includes real estate acquired through foreclosure.  Each other real estate property is carried at fair value, less estimated costs to
sell.    Fair  value  is  principally  based  on  appraisals  performed  by  third-party  valuation  specialists.  If  Management  determines  that  the  fair  value  of  a 
property has decreased subsequent to foreclosure, the Company records a write down which is included in non-interest expense.  

Employee Benefit Plans
Employee  benefit  plan  liabilities  and  pension  costs  are  determined  utilizing  actuarially  determined  present  value  calculations.    The  valuation  of  the 
benefit obligation and net periodic expense is considered critical, as it requires Management and its actuaries to make estimates regarding the amount
and timing of expected cash outflows including assumptions about mortality, expected service periods and the rate of compensation increases.

Income Taxes
GAAP requires the asset and liability approach for financial accounting and reporting for deferred income taxes.  We use the asset and liability method
of  accounting  for  deferred  income  taxes  and  provide  deferred  income  taxes  for  all  significant  income  tax  temporary  differences.    See  Note  I  to  the
Consolidated  Financial  Statements  for  additional  details.  As  part  of  the  process  of  preparing  our  Consolidated  Financial  Statements,  the  Company  is
required to estimate our income taxes in each of the jurisdictions in which we operate.  This process involves estimating our actual current tax exposure
together with assessing temporary differences resulting from differing treatment of items, such as the provision for the allowance for loan losses, for tax
and  financial  reporting  purposes.    These  differences  result  in  deferred  tax  assets  and  liabilities  that  are  included  in  our  consolidated  statement  of 
condition.  We must also assess the likelihood that our deferred tax assets will be recovered from future taxable income, and to the extent we believe that
recovery is not likely, we must establish a valuation allowance.  Significant management judgment is required in determining our provision for income
taxes,  our  deferred  tax  assets  and  liabilities  and  any  valuation  allowance  recorded  against  our  net  deferred  tax  assets.    To  the  extent  the  Company 
establishes  a  valuation  allowance  or  adjusts  this  allowance  in  a  period,  we  must  include  an  expense  within  the  tax  provision  in  the  consolidated 
statement of operations.

O V E R V I E W
The  Company  is  a  community  bank  serving  the  financial  and  trust  needs  of  its  customers  in  our  trade  area,  which  is  defined  as  those  portions  of
Mississippi, Louisiana and Alabama which are within a fifty mile radius of the Waveland, Wiggins and Gautier branches, the bank subsidiary’s three most
outlying  locations.  Maintaining  a  strong  core  deposit  base  and  providing  commercial  and  real  estate  lending  in  our  trade  area  are  the  traditional 
focuses of the Company.   Growth has largely been achieved through de novo branching activity, and it is expected that these strategies will continue to
be emphasized in the future.

The Company incurred a net loss of $10,004,000 for 2014 compared with a net loss of $538,000 for 2013.   Results in 2014 included a decrease in net inter-
est  income,  a  decrease  in  non-interest  income,  an  increase  in  non-interest  expense  and  an  increase  in  income  tax  expense.    These  increases  were 
partially offset by a decrease in the provision for the allowance for loan losses. 

Managing the net interest margin in the Company's highly competitive market and in context of larger economic conditions has been very challenging
and  will  continue  to  be  so,  for  the  foreseeable  future.    Net  interest  income  was  impacted  primarily  by  the  decrease  in  interest  income  on  loans  of
$2,872,000.  This decrease was primarily the result of the decrease in average loans as principal payments, maturities, charge-offs and foreclosures on
existing loans exceeded new loans. 

Monitoring asset quality, estimating potential losses in our loan portfolio, and addressing non-performing loans continue to be emphasized during these
difficult economic times, as the local economy continues to negatively impact collateral values and borrowers’  ability to repay their loans.  A provision
for the allowance for loan losses of $7,404,000 was recorded in 2014 as compared with $9,661,000 in 2013. The Company is working diligently to address
and reduce its non-performing assets.  The Company's nonaccrual loans totaled $33,298,000 and $26,171,000 at December 31, 2014 and December 31, 2013,
respectively.  Most  of  these  loans  are  collateral-dependent,  and  the  Company  has  rigorously  evaluated  the  value  of  its  collateral  to  determine 
potential losses.  

Non-interest income decreased $448,000 for 2014 as compared with 2013 results.  Service charges on deposit accounts decreased $336,000 for 2014 as 
compared  with  2013  results  primarily  as  a  result  of  decreased  ATM  fee  income.    Results  for  2014  included  gains  on  sales  of  securities  of  $99,000  as 
compared with $258,000 in 2013. 

Non-interest expense increased $1,554,000 for 2014 as compared with 2013 results.  This increase for 2014 was the result of the increase in salaries and
employee benefits of $457,000 and the increase in other real estate expense of $647,000 as compared with 2013.  

The Company recorded income tax expense of $4,726,000 for 2014 as compared with an income tax benefit of $2,201,000 for 2013.  In 2014, a valuation
allowance of $8,140,000 was established based on an evaluation of the Company's deferred tax assets.

Total assets for December 31, 2014 decreased $93,369,000 as compared with December 31, 2013.   Available for sale securities decreased $60,318,000 as a
result of sales and maturities of these investments during 2014.  Loans decreased $12,942,000 for 2014 as compared with December 31, 2013, as principal
payments, maturities, charge-offs and foreclosures on existing loans exceeded new loans.  Other assets decreased $8,840,000 as of December 31, 2014 as
compared with 2013 as a result of a valuation allowance of $8,140,000 on deferred tax assets.

2

R E S U L T S   O F   O P E R A T I O N S
Net Interest Income
Net interest income, the amount by which interest income on loans, investments and other interest- earning assets exceeds interest expense on deposits
and other borrowed funds, is the single largest component of the Company's income.  Management's objective is to provide the largest possible amount
of income while balancing interest rate, credit, liquidity and capital risk.  Changes in the volume and mix of interest-earning assets and interest-bearing
liabilities combined with changes in market rates of interest directly affect net interest income.    

2014 as compared with 2013
The  Company's  average  interest-earning  assets  decreased  approximately  $79,906,000,  or  11%,  from  approximately  $727,723,000  for  2013  to 
approximately  $647,817,000  for  2014.  The  Company's  average  balance  sheet  decreased  primarily  as  decreased  pledging  requirements  on  public  funds
allowed for reduced investment in securities and principal payments, maturities, charge-offs and foreclosures relating to existing loans outpaced new
loans.   Average federal funds sold also decreased based on the liquidity position of the bank subsidiary.  The average yield on interest-earning assets was
at 3.54% for 2014 and 2013.  The yield on average loans decreased in 2014 as compared with 2013 as the prior year included $1,523,000 in interest and fees
from the sale of a gaming loan which had been on nonaccrual.  The yield on taxable available for sale securities increased to 1.99% for 2014 from 1.78% for
2013 due to the Company's strategy of extending the duration of new investments.

Average interest-bearing liabilities decreased approximately $74,402,000, or 13%, from approximately $578,921,000 for 2013 to approximately $504,519,000
for 2014.  Average time deposits decreased primarily as brokered deposits matured during 2013.  Average federal funds purchased and securities sold under
agreements  to  repurchase,  which  only  included  non-deposit  accounts,  decreased  as  these  customers  reallocate  their  balances  periodically.    Average 
borrowings from the FHLB increased due to the liquidity needs of the bank subsidiary.   The average rate paid on interest-bearing liabilities increased 
4 basis points, from .25% for 2013 to .29% for 2014.   This increase was due to an immaterial interest expense adjustment on time deposits. 

The Company's net interest margin on a tax-equivalent basis, which is net interest income as a percentage of average earning assets, was 3.32% for 2014
as compared with 3.34% for 2013.

2013 as compared with 2012
The Company's average interest-earning assets decreased approximately $21,292,000, or 3%, from approximately $749,015,000 for 2012 to approximately
$727,723,000 for 2013.  The Company's average balance sheet decreased primarily as decreased pledging requirements on public funds allowed for reduced
investment in securities, the fair value of available for sale securities decreased and principal payments, maturities, charge-offs and foreclosures relating
to existing loans outpaced new loans.  The average yield on interest-earning assets increased 15 basis points, from 3.39% for 2012 to 3.54% for 2013, with
the  biggest  impact  being  to  the  yield  on  loans.  During  2013,  the  Company  sold  a  gaming  loan  which  had  been  on  nonaccrual  and  recognized 
approximately $1,523,000 in interest and fees which increased the yield on loans to 4.67%.  Without this transaction, the yield on loans would have been
4.29%.  Recent investment strategy included extending durations to improve yield on these assets, while planning for rising rates in the future.

Average interest-bearing liabilities decreased approximately $25,008,000, or 4%, from approximately $603,929,000 for 2012 to approximately $578,921,000
for 2013.  During 2013, brokered deposits, which are reported as time deposits, of $23,612,000 matured.  Borrowings from the FHLB fluctuated based on the
liquidity needs of the bank subsidiary.  The average rate paid on interest-bearing liabilities decreased 9 basis points, from .34% for 2012 to .25% for 2013.
Rates  paid  on  deposit  accounts  and  non-deposit  accounts,  which  are  reported  as  federal  funds  purchased  and  securities  sold  under  agreements  to
repurchase,  decreased  in  2013.  The  unprecedented  low  rate  environment  which  existed  on  a  national  and  local  level  caused  customers  to 
tolerate lower interest rates in return for less risk.  

The  Company's  net  interest  margin  on  a  tax-equivalent  basis,  which  is  net  interest  income  as  a  percentage  of  average  earning  assets,  was  3.34%  at
December 31, 2013, up 23 basis points from 3.11% at December 31, 2012.  Without the additional interest income and fees from the sale of the gaming loan,
the net interest margin for 2013 would have been 3.13%.

3

The  tables  below  analyze  the  changes  in  tax-equivalent  net  interest  income  for  the  years  ended  December  31,  2014  and  2013  and  the  years  ended 
December 31, 2013 and 2012.

A N A L Y S I S   O F   A V E R A G E   B A L A N C E S ,   I N T E R E S T   E A R N E D / P A I D   A N D   Y I E L D   ( I N   T H O U S A N D S )

2014

Average Balance
362,649
$ 
7,305

Interest Earned/Paid        Rate
4.43%
$ 
0.29

16,055
21

2013

Average Balance
\\\\\ 405,463
$ 
26,306

Interest Earned/Paid
\\\\  18,927
$ 
69

Loans (1) (2) (3)
Federal funds sold
Held to maturity:
Non taxable (4)
Available for sale:
Taxable
Non taxable (4)
Other
Total
Savings and 
interest-bearing DDA
Time deposits
Federal funds 
purchased and 
securities sold 
under agreements
to repurchase
Borrowings from FHLB
Total
Net tax-equivalent spread
Net tax-equivalent margin 
on earning assets

Loans (1) (2) (3)
Federal funds sold
Held to maturity:
Non taxable (4)
Available for sale:
Taxable
Non taxable (4)
Other
Total
Savings and 
interest-bearing DDA
Time deposits
Federal funds 
purchased and 
securities sold 
under agreements
to repurchase
Borrowings from FHLB
Total
Net tax-equivalent spread
Net tax-equivalent margin 
on earning assets

13,696

225,742
34,360
4,065
$  \\   647,817

$ 

230,399
89,564

474

4,502
1,889
18
\22,959

\\\\\   174
937

$ 

$ 

127,707
56,849
\\\504,519

$ 

100
230
$      \\\ 1,441

2013

3.46

1.99
5.50
0.44
3.54%

0.08%
1.05

0.08
0.40
0.29%
3.25%

3.32%

Interest Earned/Paid        Rate
$ 

18,927
69

Average Balance
\\\\405,463
$ 
26,306

9,936

247,097
36,605
2,316
\\\\\\727,723

\\\\246,728
123,198

$ 

$ 

363

4,407
1,946
29
25,741

179
919

$ 

$ 

181,702
27,293
\\\\\578,921

$ 

158
191
$       1,447

4.67%
0.26

3.65

1.78
5.32
1.25
3.54%

0.07% 
0.75

0.09
0.70
0.25% 
3.29%

3.34%

9,936

247,097
36,605
2,316
727,723

\246,728
123,198

$ 

$ 

363

4,407
1,946
29
25,741

\\\\

\\\          179
919

$ 

$ 

181,702
27,293
\\\\ \\ 578,921

$ 

158
191
$       \\\        1,447

Rate
4.67%
0.26

3.65

1.78
5.32
1.25
3.54%

0.07%
0.75

0.09
0.70
0.25%
3.29%

3.34%

2012

Average Balance
$  \\\\ \\  430,205
6,601

Interest Earned/Paid
$ 

\\\\         18,576
16

Rate
4.32%
0.24

4,698

264,248
39,407
3,856
\\\\  749,015

189

4,527
2,073
15
$           \\\  25,396

\ 230,829
149,560

$           \\\\  

410
1,090

$ 

$ 

169,352
54,188
$     \\ \\603,929

335
233
$      \\     \\\\\   2,068

4.02

1.71
5.26
0.39
3.39%

0.18%
0.73

0.20
0.43
0.34%
3.05%

3.11%

(1) 2013 includes interest and fees of $1,523 recognized from sale of a nonaccrual loan during the fourth quarter.
(2) Loan fees of $557, $911 and $797 for 2014, 2013 and 2012, respectively, are included in these figures.
(3) Includes nonaccrual loans.
(4) All interest earned is reported on a taxable equivalent basis using a tax rate of 34% in 2014, 2013 and 2012. 

4

A N A L Y S I S   O F   C H A N G E S   I N   I N T E R E S T   I N C O M E   A N D   E X P E N S E   ( I N   T H O U S A N D S )

Interest earned on:
Loans
Federal funds sold
Held to maturity securities:
Non taxable
Available for sale securities:
Taxable
Non taxable
Other
Total
Interest paid on:
Savings and interest-bearing DDA
Time deposits
Federal funds purchased
Borrowings from FHLB
Total

Interest earned on:
Loans
Federal funds sold
Held to maturity securities:
Non taxable
Available for sale securities:
Taxable
Non taxable
Other
Total
Interest paid on:
Savings and interest-bearing DDA
Time deposits
Federal funds purchased
Borrowings from FHLB
Total

For the year ended December 31, 2014 compared with December 31, 2013
Total
Volume

Rate/Volume

Rate

$ \\\\(1,998)
(50)

$

(977)
7

137

(19)

(380)
(119)
22
$ (2,388)

$   \\\\

(12)
(251)
(47)
207
$     (103)

520
66
(19)
$  \\\\\\\\\\\\ (422)

$    \\      7
370
(16)
(81)
$\\\\\\\\\\\\\\\\\\   280

$ 

103
(5)

(7)

(45)
(4)
(14)
$  \\\\\\   28

$   \\\\  G
(101)
5
(87)
$    (183)

$  \\\(2,872)
(48)

111

95
(57)
(11)
$   (2,782)

$         \(5)
18
(58)
39
\(6)

$

For the year ended December 31, 2013 compared with December 31, 2012
Volume

Rate/Volume

Rate

Total

$\\\\\\\\\(1,068)
48

$  

1,505
1

$    \\\\(86)
4

$     \\\\  351
53

211

(17)

(20)

174

(294)
(147)
(6)
$\\\\\\\\\\(1,256)

$  \    28
(192)
24
(115)
$ \\\\\\\\\\\\ (255)

186
22
33
$   \\\\\ 1,730

$

(242)
26
(188)
147
$   \\  (257)

(12)
(2)
(13)
$    (129)

$   \\\\  (17)
(5)
(13)
(74)
$   \\\\(109)

(120)
(127)
14
$     \\\\\ 345

$      \\(231)
(171)
(177)
(42)
\\\(621)

$

5

Provision for Allowance for Loan Losses
In the normal course of business, the Company assumes risk in extending credit to its customers.  This credit risk is managed through compliance with the
loan policy, which is approved by the Board of Directors.  The policy establishes guidelines relating to underwriting standards, including but not limited
to  financial  analysis,  collateral  valuation,  lending  limits,  pricing  considerations  and  loan  grading.    The  Company's  Loan  Review  and  Special  Assets
Departments play key roles in monitoring the loan portfolio and managing problem loans.  New loans and, on a periodic basis, existing loans are reviewed
to evaluate compliance with the loan policy.  Loan customers in concentrated industries such as gaming and hotel/motel, as well as the exposure for out
of  area;  residential  and  land  development;  construction  and  commercial  real  estate  loans,  and  their  direct  and  indirect  impact  on  the  Company's 
operations are evaluated on a monthly basis.   Loan delinquencies and deposit overdrafts are closely monitored in order to identify developing problems
as early as possible.   Lenders experienced in workout scenarios consult with loan officers and customers to address non-performing loans.  A monthly
watch list of credits which pose a potential loss to the Company is prepared based on the loan grading system.  This list forms the foundation of the
Company's allowance for loan loss computation.

Management relies on its guidelines and existing methodology to monitor the performance of its loan portfolio and to identify and estimate potential
losses  based on  the best available information.    The  potential effect of the continuing decline in real estate values and actual losses incurred by the
Company were key factors in our analysis.  Much of the Company's loan portfolio is collateral-dependent, requiring careful consideration of changes in
the value of the collateral.   Note A to the Consolidated Financial Statements discloses a summary of the accounting principles applicable to impaired and
nonaccrual  loans  as  well  as  the  allowance  for  loan  losses.      Note  C  to  the  Consolidated  Financial  Statements  presents  additional  analyses  of  the 
composition, aging and performance of the loan portfolio as well as the transactions in the allowance for loan losses. 

The  Company's  analysis  includes  evaluating  the  current  value  of  collateral  securing  all  nonaccrual  loans.    Nonaccrual  loans  totaled  $33,298,000  and
$26,171,000  with  specific  reserves  on  these  loans  of  $2,207,000  and  $1,280,000  as  of  December  31,  2014  and  2013,  respectively.    The  specific  reserves 
allocated to nonaccrual loans are relatively low as collateral values appear sufficient to cover loan losses or the loan balances have been charged down
to their realizable value.  

The  Company's  on-going,  systematic  evaluation  resulted  in  the  Company  recording  a  total  provision  for  the  allowance  for  loan  losses  of  $7,404,000,
$9,661,000 and $4,264,000 in 2014, 2013 and 2012, respectively.  The increases for 2014 and 2013 were the result of receiving new appraisals on several 
collateral-dependent  loans.    The  new  appraisals  caused  Management  to  update  the  evaluation  of  these  loans  and  increase  the  loan  loss  provision 
significantly for two impaired loans during these years.  Additional loan loss provisions of $1,600,000 and $7,600,000 were recorded for one out-of-area
residential development loan in 2014 and 2013, respectively.  An additional loan loss provision of $3,300,000 was recorded for one commercial real estate
loan secured by a hotel in our trade area in 2014. The allowance for loan losses as a percentage of loans was 2.54%, 2.38% and 2.05% at December 31, 2014,
2013 and 2012, respectively.   The Company believes that its allowance for loan losses is appropriate as of December 31, 2014.

The allowance for loan losses is an estimate, and as such, events may occur in the future which may affect its accuracy.  The Company anticipates that it
is possible that additional information will be gathered in the future which may require an adjustment to the allowance for loan losses.  Management will
continue to closely monitor its portfolio and take such action as it deems appropriate to accurately report its financial condition and results of operations.

Non-interest income
2014 as compared with 2013
Total non-interest income decreased $448,000 in 2014 as compared with 2013.   Service charges on deposit accounts decreased $336,000 in 2014 as com-
pared with 2013 as a result of decreased ATM fees.  ATM fees decreased $333,000 as the Company's off-site ATMs at a casino transferred to another ven-
dor during 2014 which reduced ATM transactions. Gains from liquidation, sales and calls of securities decreased $159,000 as sales were executed when pro-
ceeds would be maximized.   The Company realized a loss from operations of its investments in a low income housing partnership in 2014 as compared
with income from operations in 2013 as a result of decreased occupancy. 

2013 as compared with 2012
Total non-interest income decreased $462,000 in 2013 as compared with 2012.   Service charges on deposit accounts increased $325,000 in 2013 as com-
pared with 2012 as a result of increased service charges and ATM fees and a decrease in NSF fees.  Fees from service charges increased $51,000 as a result
of the Company increasing per account and per transactions fees in 2013 and an increase in ATM fees of $409,000 as a result of the improvement in the
local casinos at which the Company has off-site ATMs.  NSF fees decreased $153,000 as customers changed their overdraft activity based  on economic con-
ditions.   Gains from sales and calls of securities decreased $1,106,000 as sales were executed when proceeds would be maximized.  The increase in cash
surrender value of life insurance decreased $72,000 in 2013 as compared with 2012 as a result of the decline in the stock market.  The Company had a loss
from impairment of other investments of $360,000 in 2012 and income on other investments of $42,000 in 2013 as compared with a loss of $84,000 in 2012.
Other income decreased as prior year results included gains of $31,000 from the sale of bank vehicles.

6

Non-interest expense
2014 as compared with 2013
Total non-interest expense increased $1,554,000 in 2014 as compared with 2013.  Salaries and employee benefits increased $457,000 in 2014 as compared
with 2013.  Salaries increased $293,000 in 2014 as compared with 2013 due to merit raises.   Expenses relating to the retiree health plan increased $123,000
as 2013's results included the effect of an amendment to the plan which lowered the expense.  Equipment rentals, depreciation and maintenance increased
$176,000  in  2014  as  compared  with  2013  primarily  as  a  result  of  an  increase  of  $63,000  in  depreciation  and  servicing  costs  on  new  computer 
hardware and software placed into service during 2014.  Other expense increased $856,000 for 2014 as compared with 2013.  This increase was the result of
increases in FDIC and state assessments and other real estate expenses. FDIC and state assessments increased $163,000 in 2014 as 2013 results included an
adjustment in the estimate of prepaid assessments.  Increased write downs of other real estate to fair value caused these expenses to increase $647,000 in
2014 as compared with 2013.  

2013 as compared with 2012
Total non-interest expense increased $377,000 in 2013 as compared with 2012.  Salaries and employee benefits decreased $424,000 in 2013 as compared
with 2012.  Salaries increased $101,000 in 2013 as compared with 2012 due to merit raises.  Expenses relating to deferred compensation plans decreased
$136,000 in 2013 as a result of the impact of recent and future retirements and changes in the discount rate utilized to compute related liabilities.  The
Company's board of directors reduced contributions to its defined contribution plans $110,000 in 2013 as a result of the net loss.   Health insurance costs
decreased $270,000 as a result of a reduction in claims in 2013 as compared with 2012 and amendments made to the retiree health plan which require plan
participants  to  utilize  drug  benefits  and  health  insurance  coverage  available  under  Medicare.    Equipment  rentals,  depreciation  and  maintenance
decreased $228,000 in 2013 as compared with 2012 primarily as a result of a decrease of $299,000 in depreciation on furniture and equipment replaced
during the years after Hurricane Katrina became fully depreciated.  Maintenance costs increased $33,000 as a result of the timing of work performed. Other
expense increased $1,048,000 for 2013 as compared with 2012.  This increase was the result of increases in advertising, FDIC and state assessments, other
real estate and ATM expenses, which were partially offset by a decrease in data processing costs. Advertising expenses increased $107,000, which was 
primarily  attributable  to  the  production  of  a  new  advertising  campaign.    FDIC  and  state  assessments  increased  $367,000  in  2013  as  2012  results 
included an adjustment in the estimate of prepaid assessments.  Increased write downs of other real estate to fair value caused these expenses to increase
$315,000 in 2013 as compared with 2012.  ATM expense increased $334,000 in 2013 as a result of increased ATM activity.  Data processing expense decreased
$180,000 as 2012 costs included several additional services and projects.

Income Taxes
Income taxes have been impacted by non-taxable income and federal tax credits during 2014, 2013 and 2012, respectively.  Income taxes increased in 2014
as the Company established a valuation allowance for its deferred tax assets. Note I to the Consolidated Financial Statements presents a reconciliation of
income taxes for these three years.

F I N A N C I A L   C O N D I T I O N
Cash and due from banks decreased $12,708,000 at December 31, 2014, compared with December 31, 2013 in the management of the bank subsidiary’s
liquidity position.  

Available for sale securities decreased $60,318,000 at December 31, 2014 compared with December 31, 2013 as a result of sales and maturities of these
investments during 2014.  

Held to maturity securities increased $6,642,000 at December 31, 2014 compared with December 31, 2013 as the Company opted to classify some of its
investment purchases during the current year as held to maturity.

Loans decreased $12,942,000 at December 31, 2014 compared with December 31, 2013, as principal payments, maturities, charge-offs and foreclosures on
existing loans exceeded new loans.

Other real estate (“ ORE” ) decreased $1,984,000 at December 31, 2014 as compared with December 31, 2013.  Loans totaling $1,345,000 were transferred
into ORE while $2,068,000 was sold for a gain of $47,000 and write-downs of ORE to fair value were $1,261,000 during 2014.

Other assets decreased $8,840,000 at December 31, 2014 as compared with December 31, 2013 primarily as a result of a valuation allowance of $8,140,000
on deferred tax assets.

Total deposits decreased $35,844,000 at December 31, 2014, as compared with December 31, 2013.  Typically, significant increases or decreases in total
deposits and/or significant fluctuations among the different types of deposits from year to year are anticipated by Management as customers in the
casino industry and county and municipal entities reallocate their resources periodically.   

Federal funds purchased and securities sold under agreements to repurchase decreased $15,433,000 at December 31, 2014 as compared with 
December 31, 2013 as several county and municipal entities reallocated their balances from a non-deposit account during 2014.

Borrowings from the Federal Home Loan Bank decreased $38,976,000 at December 31, 2014 as compared with December 31, 2013 based on the liquidity
needs of the bank subsidiary.

Employee and director benefit plans liabilities increased $1,120,000 at December 31, 2014 as compared with December 31, 2013 due to deferred 
compensation benefits earned by employees and directors during 2014.

7

S H A R E H O L D E R S ’   E Q U I T Y   A N D   C A P I T A L   A D E Q U A C Y
Strength, security and stability have been the hallmark of the Company since its founding in 1985 and of its bank subsidiary since its founding in 1896.  A
strong capital foundation is fundamental to the continuing prosperity of the Company and the security of its customers and shareholders.  The primary
and risk-based capital ratios are important indicators of the strength of a Company's capital. These figures are presented in the Five-Year Comparative
Summary of Selected Financial Information.

The measure of capital adequacy which is currently used by Management to evaluate the strength of the Company's capital is the primary capital ratio
which was 14.38% at December 31, 2014, which is well above the regulatory minimum of 6.00%.  Management continues to emphasize the importance of
maintaining the appropriate capital levels of the Company and has established the goal of maintaining its primary capital ratio at 8.00%, which is the
minimum requirement for classification as being “ well-capitalized”  by the banking regulatory authorities.

Significant transactions affecting shareholders’  equity during 2014 are described in Note J to the Consolidated Financial Statements.  The Statement of
Changes in Shareholders’  Equity also presents all activity in the Company's equity accounts.

L I Q U I D I T Y
Liquidity represents the Company's ability to adequately provide funds to satisfy demands from depositors, borrowers and other commitments by either
converting assets to cash or accessing new or existing sources of funds.  Note L to the Consolidated Financial Statements discloses information relating to
financial instruments with off-balance-sheet risk, including letters of credit and outstanding unused loan commitments.  The Company closely monitors
the potential effects of funding these commitments on its liquidity position.  Management monitors these funding requirements in such a manner as to
satisfy these demands and to provide the maximum return on its earning assets.  

The Company monitors and manages its liquidity position diligently through a number of methods, including through the computation of liquidity risk
targets  and  the  preparation  of  various  analyses  of  its  funding  sources  and  utilization  of  those  sources  on  a  monthly  basis.    The  Company  also  uses
proforma liquidity projections which are updated on a continuous basis in the management of its liquidity needs and also conducts contingency testing
on its liquidity plan.  The Company has also been approved to participate in the Federal Reserve's Discount Window Primary Credit Program, which it
intends to use only as a contingency.   Management carefully monitors its liquidity needs, particularly relating to potentially volatile deposits, and the
Company has encountered no problems with meeting its liquidity needs.

Deposits, payments of principal and interest on loans, proceeds from maturities of investment securities and earnings on investment securities are the
principal sources of funds for the Company.

The Company also uses other sources of funds, including borrowings from the FHLB.   The Company generally anticipates relying on deposits, purchases
of federal funds and borrowings from the FHLB for its liquidity needs in 2015.  

R E G U L A T O R Y   M A T T E R S
During  2009,  Management  identified  opportunities  for  improving  risk  management,  addressing  asset  quality  concerns,  managing  concentrations  of 
credit risk and ensuring sufficient liquidity at the Bank as a result of its own investigation as well as examinations performed by certain bank regulatory
agencies.  In concert with the regulators, the Company has identified specific corrective steps and actions to enhance its risk management, asset quality
and liquidity policies, controls and procedures. The Company and the Bank may not declare or pay any cash dividends without the prior written approval
of their regulators.

O F F - B A L A N C E   S H E E T   A R R A N G E M E N T S
The Company is a party to off-balance-sheet arrangements in the normal course of business to meet the financing needs of its customers.  The Company
uses  the  same  credit  policies  in  making  commitments  and  conditional  obligations  as  it  does  for  on-balance-sheet  arrangements.    Since  some  of  the
commitments  and  irrevocable  letters  of  credit  may  expire  without  being  drawn  upon,  the  total  amount  does  not  necessarily  represent  future  cash 
requirements.    As  discussed  previously,  the  Company  carefully  monitors  its  liquidity  needs  and  considers  its  cash  requirements,  especially  for  loan 
commitments,  in  making  decisions  on  investments  and  obtaining  funds  from  its  other  sources.    Further  information  relating  to  off-balance-sheet 
instruments can be found in Note L to the Consolidated Financial Statements.

8

Q U A N T I T A T I V E   A N D   Q U A L I T A T I V E   D I S C L O S U R E   A B O U T   M A R K E T   R I S K
Market risk is the risk of loss arising from adverse changes in market prices and rates.  Interest rate risk is the most significant market risk affecting the
Company.  Other types of market risk, such as foreign currency exchange rate risk and commodity price risk, do not arise in the normal course of the
Company's business activities.  Also, the Company does not currently, and has no plans to, engage in trading activities or use derivative or off-balance
sheet instruments to manage interest rate risk.  

The Company has risk management policies in place to monitor and limit exposure to market risk. The Asset/Liability Committee (“ ALCO Committee” ),
whose members include the chief executive officer, the executive vice president, the chief credit officer, the chief financial officer and the investment 
officers  of  the  bank  subsidiary,  is  responsible  for  the  day-to-day  operating  guidelines,  approval  of  strategies  affecting  net  interest  income  and 
coordination  of  activities  within  policy  limits  established  by  the  Board  of  Directors  based  on  the  Company's  tolerance  for  risk.    Specifically,  the  key 
objectives of the Company's asset/liability management program are to manage the exposure of planned net interest margins to unexpected changes
due to interest rate fluctuations.  These efforts will also affect loan pricing policies, deposit interest rate policies, asset mix and volume guidelines and
liquidity.  The ALCO Committee utilizes a number of tools in its activities, including software to assist with interest rate risk management and balance sheet
management.  The ALCO Committee reports to the Board of Directors on a quarterly basis. 

The Company has implemented a conservative approach to its asset/liability management.  The net interest margin is managed on a daily basis largely
as a result of the management of the liquidity needs of the bank subsidiary.  The Company generally follows a policy of investing in short term U.S. Agency
securities with maturities of two years or more.  Due to the low interest rate environment, the duration of investments has been extended to fifteen years
with call provisions. The loan portfolio consists of a 40% /60% blend of fixed and floating rate loans.  It is the general loan policy to offer loans with 
maturities of seven years or less; however the market is now dictating floating rate terms to be extended up to twenty years.  On the liability side, more
than 75% of the deposits are demand and savings transaction accounts.  Additionally, 85% of the certificates of deposit mature within eighteen months.
Since the Company’ s deposits are generally not rate-sensitive, they are considered to be core deposits.  The short term nature of the financial assets and
liabilities allows the Company to meet the dual requirements of liquidity and interest rate risk management.

The  interest  rate  sensitivity  tables  on  the  next  page  provide  additional  information  about  the  Company's  financial  instruments  that  are  sensitive  to
changes in interest rates. The negative gap in 2015 is mitigated by the nature of the Company's deposits, whose characteristics have been previously
described.   The tabular disclosure reflects contractual interest rate repricing dates and contractual maturity dates.  Loan maturities have been adjusted
for  the  allowance  for  loan  losses.    There  have  been  no  adjustments  for  such  factors  as  prepayment  risk,  early  calls  of  investments,  the  effect  of  the 
maturity of balloon notes or the early withdrawal of deposits. The Company does not believe that the aforementioned factors have a significant impact
on expected maturity.

9

Interest rate sensitivity at December 31, 2014 was as follows (in thousands): 

Loans, net 

Average rate

Securities 

Average rate

Total Financial Assets 

Average rate 

Deposits 

Average rate 

Federal funds purchased 

and securities sold under 

agreements to repurchase

Average rate 

Borrowings from FHLB

Average rate 

Total Financial Liabilities 

Average rate 

2 0 1 5
$   202,946

2 0 1 6
$     28,192

2 0 1 7

2 0 1 9
2 0 1 8
$     \ 10,215 $   \  26,515 $     \\\31,918  

B E Y O N D
$ \\  53,415

T O T A L  
$   353,201

1 2 / 3 1 / 1 4
F A I R  
V A L U E  
$   \\\355,004

4.73%

4.98%

4.58%

4.92%

13,368

24,264

166,696

238,372

238,447

4.86%

16,055

2.30%

219,001

4.77%

266,042

0.69%

124,206

0.07%

35,308

3.50%

425,556

1.57%

5.51%

5,017

2.78%

33,209

5.29%

7,609

0.55%

311

4.08%

7,920

1.37%

5.95%

12,972

2.05%

23,187

4.76%

10,333

1.25%

2.37%

39,883

4.25%

3,073

2.12%

56,182

4.28%

2,050

0.96%

0.96%

296

4.08%

10,269

1.49%

245

187

4.08%

4.08%

3,318

1.75%

2,237

1.83%

2.74%

220,111

3.38%

2,361

4.08%

2,361

4.08%

2.39%

591,573

4.31%

289,107

0.80%

124,206

0.07%

38,708

3.56%

452,021

1.61%

593,451

289,466

124,206

40,730

454,402

Interest rate sensitivity at December 31, 2013 was as follows (in thousands):

Loans, net 

Average rate

Securities 

Average rate

Total Financial Assets 

Average rate 

Deposits 

Average rate 

Federal funds purchased 

and securities sold under 

agreements to repurchase

Average rate 

Borrowings from FHLB 

Average rate 

Total Financial Liabilities 

Average rate 

2 0 1 4

2 0 1 5

2 0 1 6

2 0 1 7

2 0 1 8

B E Y O N D

T O T A L  

1 2 / 3 1 / 1 3  
F A I R  
V A L U E  

$     238,254

$      8,187

$  \\\\\ 27,900 $   \\\\  11,528 $  \\   31,264

$  \\\\ 49,282

$   \\\ 366,415

$    \\\ 369,117

4.92%

17,191

2.93%

255,445

4.84%

295,583

1.96%

139,639

0.09%

70,246

1.59%

505,468

1.87%

6.23%

5,940

3.06%

14,127

5.40%

10,183

1.43%

254

4.58%

10,437

1.66%

6.47%

20,128

1.69%

5.83%

12,197

2.38%

4.94%

13,110

2.33%

4.45%

225,112

2.43%

4.68%

293,678

2.39%

293,222

48,028

23,725

44,374

274,394

660,093

662,339

5.71%

2,428

1.32%

4.79%

7,948

1.18%

4.51%

5,299

1.18%

251

4.58%

2,679

2.18%

5,233

1.64%

13,181

1.40%

179

4.58%

5,478

1.57%

3.01%

1,521

1.67%

1,521

1.67%

4.01%

321,441

1.86%

139,639

0.09%

77,684

1.66%

538,764

1.80%

322,535

139,639

79,051

541,225

10

P E O P L E S  

  F I N A N C I A L   C O R P O R A T I O N   A N D   S U B S I D I A R I E S

C O N S O L I D A T E D   S T A T E M E N T S   O F   C O N D I T I O N

(In thousands except share data)
D E C E M B E R   3 1 ,  

Assets

Cash and due from banks 

Available for sale securities

Held to maturity securities, fair value of 

$17,859 - 2014; $10,686 - 2013;

$7,225 - 2012

Other investments

Federal Home Loan Bank Stock, at cost

Loans 

Less: Allowance for loan losses 

Loans, net

Bank premises and equipment, net of accumulated depreciation

Other real estate

Accrued interest receivable

Cash surrender value of life insurance

Other assets 

Total assets

Liabilities and Shareholders’  Equity

Liabilities:

Deposits:

Demand, non-interest bearing

Savings and demand, interest bearing

Time, $100,000 or more

Other time deposits

Total deposits 

Federal funds purchased and securities sold under 

agreements to repurchase

Borrowings from Federal Home Loan Bank

Employee and director benefit plans liabilities

Other liabilities 

Total liabilities

Shareholders’  Equity:

Common Stock, $1 par value, 15,000,000 shares 

authorized, 5,123,186 shares issued and outstanding at 

December 31, 2014 and 2013 and 5,136,918 at December 31, 2012 

Surplus

Undivided profits

Accumulated other comprehensive income (loss), net of tax

Total shareholders’ equity

Total liabilities and shareholders’ equity

See Notes to Consolidated Financial Statements.

2 0 1 4

2 0 1 3

2 0 1 2

$     \\\     23,556

$ 

\\\\     36,264

$

\\\\    54,020

215,122

275,440

258,876

17,784

2,962

2,504

362,407

9,206

353,201

23,784

7,646

2,125

18,145

2,066

11,142

3,262

3,834

375,349

8,934

366,415

25,308

9,630

2,607

17,456

10,906

7,125

3,450

2,380

431,083

8,857

422,226

26,222

7,008

2,895

16,861

3,849

$   \\\\    668,895 

$     \    762,264

$   \\      804,912

$

\\\\     103,607 

$   \\ 

107,117

$

\\\    102,609

212,534

35,925

40,648

392,714

124,206

38,708

16,957

1,359

573,944

5,123

65,780

23,743

305

94,951

217,005

60,519

43,917

428,558

139,639

77,684

15,837

1,399

663,117

5,123

65,780

34,259

(6,015)

99,147

232,401

94,606

46,103

475,719

194,234

7,912

14,291

2,002

694,158

5,137

65,780

34,964

4,873

110,754 

$

\\\    668,895

$    \     762,264

$   \\      804,912

11

P E O P L E S  

  F I N A N C I A L   C O R P O R A T I O N   A N D   S U B S I D I A R I E S

C O N S O L I D A T E D   S T A T E M E N T S   O F   O P E R A T I O N S

(in thousands except per share data)
Y E A R S   E N D E D   D E C E M B E R   3 1 ,  

Interest income:

Interest and fees on loans

Interest and dividends on securities:

U.S. Treasuries

U.S. Government agencies

Mortgage-backed securities

States and political subdivisions

Other investments

Interest on federal funds sold

Total interest income

Interest expense:

Deposits

Borrowings from Federal Home Loan Bank

Federal funds purchased and securities sold under agreements to repurchase

Total interest expense

Net interest income

Provision for allowance for loan losses

Net interest income after provision for allowance for loan losses

Non-interest income:

Trust department income and fees

Service charges on deposit accounts

Gain on liquidation, sales and calls of securities

Loss on impairment of other investments

Income (loss) on other investments

Increase in cash surrender value of life insurance

Other income

Total non-interest income

Non-interest expense:

Salaries and employee benefits 

Net occupancy

Equipment rentals, depreciation and maintenance

Other expense 

Total non-interest expense

Income (loss) before income taxes

Income tax (benefit) expense

Net income (loss)

Basic and diluted earnings (loss) per share 

Dividends declared per share 

See Notes to Consolidated Financial Statements.

2 0 1 4

2 0 1 3

2 0 1 2

$          16,055 

$ |

|\\\       18,927

$

\    18,577 

587

3,027

888

1,560

18

21

22,156

1,111

230

100

1,441

20,715

7,404

13,311 

1,463

5,900

99

(64)

589

632

8,619

12,025

2,480

3,054

9,649

27,208

(5,278)

4,726

590

3,114

703

1,524

29

69

24,956

1,098

191

158

1,447

23,509

9,661

13,848 

1,423

6,236

258

42

501

607

9,067

11,568

2,415

2,878

8,793

25,654

(2,739)

(2,201)

$     \      (538)

$

$

\\        (.10)

\\\     

\  \

463

3,777

287

1,493

15

16

24,628

1,500

232

335

2,067

22,561

4,264

18,297

1,458

5,911

1,364

(360)

(84)

573

667

9,529

11,992

2,434

3,106

7,745

25,277

2,549

(92)

$      \\\\     2,641

$ \\\\\\\\

$ \\\\

.51

.20

$    \\\\   \\ (10,004) 

$      \  \    (1.95) 

$     \ \\         .10 

12

|
P E O P L E S  

  F I N A N C I A L   C O R P O R A T I O N   A N D   S U B S I D I A R I E S

C O N S O L I D A T E D   S T A T E M E N T S   O F   C O M P R E H E N S I V E   I N C O M E   ( L O S S )

(in thousands)
Y E A R S   E N D E D   D E C E M B E R   3 1 ,  

Net income (loss)

Other comprehensive income

(loss), net of tax:

Net unrealized gain (loss) on

available for sale securities, net

of tax of $3,506, $5,153 and $440

for the years ended

December 31, 2014, 2013 and

2012, respectively

Reclassification adjustment for realized

gains on available for sale securities

called or sold in current year, net

of tax of $34, $88 and $464

for the years ended

December 31, 2014, 2013 and

2012, respectively

Loss from unfunded post-

retirement benefit obligation, net

of tax of $217, $369 and

$137 for the years ended

December 31, 2014, 2013 and

2012, respectively

Total other comprehensive income (loss)

2 0 1 4

2 0 1 3

2 0 1 2

$     \\\\   (10,004)

$      \\\\      (538)

$   \\\\ \\\       2,641

6,806

(10,002)

855

(65)

(170)

(900)

(421)

6,320

(716)

(10,888)

(266)

(311)

Total comprehensive income (loss)

$    \\\  \\   (3,684)

$     \\\\\\\\   (11,426)

$   \   \\     2,330 

See Notes to Consolidated Financial Statements.

13

P E O P L E S  

  F I N A N C I A L   C O R P O R A T I O N   A N D   S U B S I D I A R I E S

C O N S O L I D A T E D   S T A T E M E N T S   O F   S H A R E H O L D E R S ’

  E Q U I T Y

(in thousands except share and per share data)

Balance, January 1, 2012

Net income

Other comprehensive loss, net of tax

Cash dividend ($.20 per share)

Balance, December 31, 2012

Net loss

Other comprehensive loss, net of tax

Retirement of stock

Balance, December 31, 2013

Net loss

Other comprehensive income, net of tax

Cash dividend ($.10 per share)

N u m b e r   o f
C o m m o n
S h a r e s

5,136,918

C o m m o n
S t o c k

$       \\\\ 5,137

S u r p l u s

$         \ 65,780

5,136,918

(13,732)

5,123,186

5,137

(14)

5,123

65,780

65,780

\  

     \\\\

\\\ 

Balance, December 31, 2014

5,123,186

$         5,123

$         \ 65,780

          \\\   

       \\\

See Notes to Consolidated Financial Statements.

14

 
  
  
          
       \\\\

         \ 

U n d i v i d e d
P r o f i t s

$

\  33,351

A c c u m u l a t e d
O t h e r
C o m p r e h e n s i v e

I n c o m e ( L o s s )

$     \\\\

5,184

2,641

(1,028)

34,964  

(538)

(167)

34,259  

(10,004)

(512)

(311)

4,873

(10,888)

(6,015)

6,320

T o t a l  

$

\\\ 109,452

2,641

(311)

(1,028)

110,754

(538)

(10,888)

(181)

99,147

(10,004)

6,320

(512)

         \ 

$          23,743

$          \\\   305

$       \\\ 94,951

15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
         
 
   
 
 
P E O P L E S  

  F I N A N C I A L   C O R P O R A T I O N   A N D   S U B S I D I A R I E S

C O N S O L I D A T E D   S T A T E M E N T S   O F   C A S H   F L O W S

(in thousands)
Y E A R S   E N D E D   D E C E M B E R   3 1 ,  
Cash flows from operating activities:

Net income (loss)

Adjustments to reconcile net income (loss) to net cash 

provided by operating activities:

Depreciation

Provision for allowance for loan losses

Writedown of other real estate

(Gain) loss on sales of other real estate

Loss on impairment of other investments

(Income) loss on other investments

Amortization of available for sale securities

Accretion of held to maturity securities

Gain on liquidation, sales and calls of securities

Increase in cash surrender value of life insurance

Gain on sale of bank premises and equipment

Change in accrued interest receivable

Change in other assets

Change in other liabilities

Net cash provided by operating activities

Cash flows from investing activities:

Proceeds from maturities, liquidation, sales and 

calls of available for sale securities

Purchases of available for sale securities

Proceeds from maturities of held to maturity securities 

Purchases of held to maturity securities

Purchases of Federal Home Loan Bank Stock

Redemption of Federal Home Loan Bank Stock

Redemption of other investments

Proceeds from sales of other real estate

Loans, net change

Acquisition of premises and equipment

Proceeds from sales of banking premises and equipment

Insurance proceeds from casualty loss on other real estate

Investment in cash surrender value of life insurance

Net cash provided by investing activities

Cash flows from financing activities:

Demand and savings deposits, net change

Time deposits, net change

Cash dividends

Retirement of common stock

Borrowings from Federal Home Loan Bank

Repayments to Federal Home Loan Bank

Federal funds purchased and securities sold 

under agreements to repurchase, net change

Net cash used in financing activities

Net increase (decrease) in cash and cash equivalents

Cash and cash equivalents, beginning of year

Cash and cash equivalents, end of year

See Notes to Consolidated Financial Statements.

2 0 1 4

2 0 1 3

2 0 1 2

$        \\\  (10,004)

$     \\          (538)

$         \\\     2,641

1,817

7,404

1,261

(47)

64

250

(3)

(99)

(589)

482

810

5,218

6,564 

72,374

(1,995)

660

(7,299)

1,330

236

2,115

4,465

(293)

(100)

71,493

(7,981)

(27,863)

(512)

2,013,013

(2,051,989)

(15,433)

(90,765)

(12,708)

36,264

$   \  

23,556 

$  

16
16

1,750

9,661

670

63

(42)

514

(2)

(258)

(501)

(15)

288

(467)

(1,122)

10,001

142,355

(174,588)

795

(4,810)

(1,454)

230

1,125

41,613

(840)

19

57

(94)

4,408

(10,888)

(36,273)

(181)

868,560

(798,788)

(54,595)

(32,165)

(17,756)

54,020

36,264 

2,048

4,264

153

21

360

84

293

(1)

(1,364)

(573)

(197)

600

(211)

8,118

358,404

(337,360)

170

(5,865)

201

36

1,546

(4,794)

(235)

(91)

12,012

32,110

(24,830)

(1,541)

2,246,717

(2,292,128)

36,633

(3,039)

17,091

36,929

54,020

$  

N O T E S   T O   C O N S O L I D A T E D   F I N A N C I A L   S T A T E M E N T S

P E O P L E S   F I N A N C I A L   C O R P O R A T I O N   A N D   S U B S I D I A R I E S

N O T E   A   -   B U S I N E S S   A N D   S U M M A R Y   O F   S I G N I F I C A N T   A C C O U N T I N G   P O L I C I E S :

Business of The Company
Peoples Financial Corporation (the “ Company” ) is a one-bank holding company headquartered in Biloxi, Mississippi.  Its two operating subsidiaries are
The Peoples Bank, Biloxi, Mississippi (the “ Bank” ), and PFC Service Corp.  Its principal subsidiary is the Bank, which provides a full range of banking,
financial  and  trust  services  to  state,  county  and  local  government  entities  and  individuals  and  small  and  commercial  businesses  operating  in  those 
portions of Mississippi, Louisiana and Alabama which are within a fifty mile radius of the Waveland, Wiggins and Gautier branches, the Bank's three most
outlying locations (the “ trade area” ).

Principles of Consolidation
The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries.  All significant intercompany transactions
and balances have been eliminated in consolidation.

Basis of Accounting
The  Company  and  its  subsidiaries  recognize  assets  and  liabilities,  and  income  and  expense,  on  the  accrual  basis  of  accounting.    The  preparation  of 
financial statements in conformity with accounting principles generally accepted in the United States of America (“ GAAP” ) requires Management to make
estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the
financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from these estimates.
Material estimates common to the banking industry that are particularly susceptible to significant change in the near term include, but are not limited
to, the determination of the allowance for loan losses, the valuation of other real estate acquired in connection with foreclosure or in satisfaction of loans,
assumptions relating to employee and director benefit plan liabilities and valuation allowances associated with the realization of deferred tax assets,
which are based on future taxable income.

New Accounting Pronouncements
In  April  2014,  the  Financial  Accounting  Standards  Board  issued  Accounting  Standards  Update  (“ ASU” )  No.  2014-06,  Technical  Corrections  and
Improvements  Related  to  Glossary  Terms.  This  ASU  added,  deleted,  corrected  and  modified  terms  in  the  Master  Glossary  of  the  Codification  and  was 
effective upon issuance.  The adoption of this ASU did not have a material effect on the Company's financial position, results of operations or cash flows.

In  August  2014,  the  FASB  issued  ASU  No.  2014-14,  Receivables  –  Troubled  Debt  Restructurings  by  Creditors  (Subtopic  310-40):  Classification  of  Certain
Government-Guaranteed Mortgage Loans upon Foreclosure.  This ASU requires that a mortgage loan be derecognized and a separate other receivable be
recognized  upon  foreclosure  if  certain  conditions  are  met.    ASU  No.  2014-14  is  effective  for  annual  periods  and  interim  periods  within  those  annual 
periods beginning after December 31, 2014.  The adoption of this ASU is not expected to have a material effect on the Company's financial position, results
of operations or cash flows.

In August 2014, the FASB issued ASU No. 2014-15, Presentation of Financial Statements – Going Concern (Subtopic 205-40): Disclosure of Uncertainties about
an Entity's Ability to Continue as a Going Concern.  This ASU defines management’s responsibility to evaluate whether there is substantial doubt about an
organization’s ability to continue as a going concern and to provide related footnote disclosures.  ASU 2014-15 is effective for annual periods ending after
December 31, 2016, and interim periods within annual periods beginning after December 14, 2016. The adoption of this ASU is not expected to have a 
material effect on the Company's financial position, results of operations or cash flows. 

Cash and Due from Banks
The Company is required to maintain average reserve balances in its vault or on deposit with the Federal Reserve Bank.  The average amount of these
reserve requirements was approximately $417,000, $407,000 and $566,000 for the years ending December 31, 2014, 2013 and 2012, respectively.      

Securities
The classification of securities is determined by Management at the time of purchase.  Securities are classified as held to maturity when the Company has
the positive intent and ability to hold the security until maturity.  Securities held to maturity are stated at amortized cost.  Securities not classified as held
to maturity are classified as available for sale and are stated at fair value.  Unrealized gains and losses, net of tax, on these securities are recorded in
shareholders’  equity as accumulated other comprehensive income.   The amortized cost of available for sale securities and held to maturity securities is
adjusted for amortization of premiums and accretion of discounts to maturity, determined using the interest method.  Such amortization and accretion
is included in interest income on securities.  A decline in the market value of any investment below cost that is deemed to be other-than-temporary is
charged  to  earnings  for  the  decline  in  value  deemed  to  be  credit  related  and  a  new  cost  basis  in  the  security  is  established.    The  decline  in  value 
attributed  to  non-credit  related  factors  is  recognized  in  other  comprehensive  income.    In  estimating  other-than-temporary  losses,  management 
considers the length of time and the extent to which the fair value has been less than cost, the financial condition and nature of the issuer, the cause of
the  decline,  especially  if  related  to  a  change  in  interest  rates,  and  the  intent  and  ability  of  the  Company  to  retain  the  investment  in  the  issuer  for  a 
period of time sufficient to allow for any anticipated recovery in fair value.  The specific identification method is used to determine realized gains and
losses on sales of securities, which are reported as gain (loss) on sales and calls of securities in non-interest income.

Other Investments
Other investments include a low income housing partnership in which the Company is a 99% limited partner.  The partnership has qualified to receive
annual low income housing federal tax credits that are recognized as a reduction of the current tax expense.  The investment is accounted for using the
equity method.

Federal Home Loan Bank Stock
The Company is a member of the Federal Home Loan Bank of Dallas (“ FHLB” ) and as such is required to maintain a minimum investment in its stock that
varies with the level of FHLB advances outstanding.  The stock is bought from and sold to the FHLB based on its $100 par value.  The stock does not have a
readily determinable fair value and as such is classified as restricted stock, carried at cost and evaluated for impairment in accordance with GAAP.   

Loans
The loan portfolio consists of commercial and industrial and real estate loans within the Company's trade area that we have the intent and ability to hold
for the foreseeable future or until maturity.   The loan policy establishes guidelines relating to pricing; repayment terms; collateral standards including
loan to value limits, appraisal and environmental standards; lending authority; lending limits and documentation requirements.

Loans are stated at the amount of unpaid principal, reduced by unearned income and the allowance for loan losses.  Interest on loans is recognized on a
daily basis over the terms of each loan based on the unpaid principal balance.  Loan origination fees are recognized as income when received.  Revenue
from these fees is not material to the financial statements.  

17

The Company continuously monitors its relationships with its loan customers in concentrated industries such as gaming and hotel/motel, as well as the
exposure for out of area, land development, construction and commercial real estate loans, and their direct and indirect impact on its operations.  Loan
delinquencies and deposit overdrafts are monitored on a weekly basis in order to identify developing problems as early as possible.  On a monthly basis,
a  watch  list  of  credits  based  on  our  loan  grading  system  is  prepared.    Grades  of  A  –  F  are  applied  to  individual  loans  based  on  factors  including 
repayment ability, financial condition of the borrower and payment performance.  Loans with a grade of D – F, as well as some loans with a grade of C,
are placed on the watch list of credits. The watch list is the primary tool for monitoring the credit quality of the loan portfolio.  Once loans are determined
to be past due, the loan officer and the special assets department work vigorously to return the loans to a current status.

The Company places loans on a nonaccrual status when, in the opinion of Management, they possess sufficient uncertainty as to timely collection of 
interest or principal so as to preclude the recognition in reported earnings of some or all of the contractual interest.  Accrued interest on loans classified
as nonaccrual is reversed at the time the loans are placed on nonaccrual.  Interest received on nonaccrual loans is applied against principal.  Loans are
restored to accrual status when the obligation is brought current or has performed in accordance with the contractual terms for a reasonable period of
time and the ultimate collectibility of the total contractual principal and interest is no longer in doubt.  The placement of loans on and removal of loans
from nonaccrual status must be approved by Management.

Loans which become 90 days delinquent are reviewed relative to collectibility.  Unless such loans are in the process of terms revision to bring them to a
current status or foreclosure or in the process of collection, these loans are placed on nonaccrual and, if deemed uncollectible, are charged off against
the allowance for loan losses.  That portion of a loan which is deemed uncollectible will be charged off against the allowance as a partial charge off.  All
charge offs must be approved by Management and are reported to the Board of Directors.

Allowance for Loan Losses
The allowance for loan losses (“ ALL” ) is a valuation account available to absorb losses on loans. The ALL is established through provisions for loan losses
charged against earnings.  Loans deemed to be uncollectible are charged against the ALL, and subsequent recoveries, if any, are credited to the allowance.

The ALL is based on Management's evaluation of the loan portfolio under current economic conditions and is an amount that Management believes will
be adequate to absorb probable losses on loans existing at the reporting date.  On a quarterly basis, the Company's problem asset committee meets to
review the watch list of credits, which is formulated from the loan grading system.  Members of this committee include loan officers, collection officers,
the special assets director, the chief lending officer, the chief credit officer, the chief financial officer and the chief executive officer.  The evaluation
includes Management's assessment of several factors: review and evaluation of specific loans, changes in the nature and volume of the loan portfolio,
current and anticipated economic conditions and the related impact on specific borrowers and industry groups, a study of loss experience, a review of
classified, nonperforming and delinquent loans, the estimated value of any underlying collateral, an estimate of the possibility of loss based on the risk
characteristics  of  the  portfolio,  adverse  situations  that  may  affect  the  borrower's  ability  to  repay  and  the  results  of  regulatory  examinations.    This 
evaluation is inherently subjective as it requires material estimates that may be susceptible to significant change.

The ALL consists of specific and general components.  The specific component relates to loans that are classified as impaired.  The general component of
the allowance relates to loans that are not impaired.  Changes to the components of the ALL are recorded as a component of the provision for the allowance
for  loan  losses.    Management  must  approve  changes  to  the  ALL  and  must  report  its  actions  to  the  Board  of  Directors.  The  Company  believes  that  its
allowance for loan losses is appropriate at December 31, 2014.

The Company considers a loan to be impaired when, based upon current information and events, it believes it is probable that the Company will be unable
to  collect  all  amounts  due  according  to  the  contractual  terms  of  the  loan  agreement.  The  Company's  impaired  loans  include  troubled  debt 
restructurings and performing and non-performing major loans for which full payment of principal or interest is not expected.     Payments received for
impaired loans not on nonaccrual status are applied to principal and interest.

All impaired loans are reviewed, at a minimum, on a quarterly basis.   The Company calculates the specific allowance required for impaired loans based
on the present value of expected future cash flows discounted at the loan's effective interest rate, the loan's observable market price or the fair value of
its collateral.  Most of the Company's impaired loans are collateral-dependent.  

The fair value of the collateral for collateral-dependent loans is based on appraisals performed by third-party valuation specialists, comparable sales and
other estimates of fair value obtained principally from independent sources such as the Multiple Listing Service or county tax assessment valuations,
adjusted for estimated selling costs.  The Company has a Real Estate Appraisal Policy (the “ Policy” ) which is in compliance with the guidelines set forth
in the “ Interagency Appraisal and Evaluation Guidelines”  which implement Title XI of the Financial Institutions Reform, Recovery and Enforcement Act of
1989  (“ FIRREA” )  and  the  revised  “ Interagency  Appraisal  and  Evaluation  Guidelines”   issued  in  2010.    The  Policy  further  requires  that  appraisals  be  in 
writing and conform to the Uniform Standards of Professional Appraisal Practice (“ USPAP” ).  An appraisal prepared by a state-licensed or state-certified
appraiser is required on all new loans secured by real estate in excess of $250,000.  Loans secured by real estate in an amount of $250,000 or less, or that
qualify for an exemption under FIRREA, must have a summary appraisal report or in-house evaluation, depending on the facts and circumstances.  Factors
including  the  assumptions  and  techniques  utilized  by  the  appraiser,  which  could  result  in  a  downward  adjustment  to  the  collateral  value  estimates 
indicated in the appraisal, are considered by the Company.  

When Management determines that a loan is impaired and the loan is collateral-dependent, an evaluation of the fair value of the collateral is performed.
The  Company  maintains  established  criteria  for  assessing  whether  an  existing  appraisal  continues  to  reflect  the  fair  value  of  the  property  for 
collateral-dependent loans.  Appraisals are generally considered to be valid for a period of at least twelve months.  However, appraisals that are less than
12  months  old  may  need  to  be  adjusted.  Management  considers  such  factors  as  the  property  type,  property  condition,  current  use  of  the  property, 
current  market  conditions  and  the  passage  of  time  when  determining  the  relevance  and  validity  of  the  most  recent  appraisal  of  the  property.    If
Management determines that the most recent appraisal is no longer valid, a new appraisal is ordered from an independent and qualified appraiser.  

During the interim period between ordering and receipt of the new appraisal, Management considers if the existing appraisal should be discounted to
determine the estimated fair value of collateral. Discounts are applied to the existing appraisal and take into consideration the property type, condition
of the property, external market data, internal data, reviews of recently obtained appraisals and evaluations of similar properties, comparable sales of
similar  properties  and  tax  assessment  valuations.      When  the  new  appraisal  is  received  and  approved  by  Management,  the  valuation  stated  in  the 
appraisal  is  used  as  the  fair  value  of  the  collateral  in  determining  impairment,  if  any.    If  the  recorded  investment  in  the  impaired  loan  exceeds  the 
measure of fair value, a valuation allowance is required as a specific component of the allowance for loan losses.  Any specific reserves recorded in the
interim are adjusted accordingly.

The  general component of the ALL  is the  loss  estimated  by  applying historical loss percentages to non-classified loans which have been divided into 
segments.    These  segments  include  gaming;  residential  and  land  development,  real  estate,  construction;  real  estate,  mortgage;  commercial  and 
industrial  and  all  other.    The  loss  percentages  are  based  on  each  segment's  historical  five  year    average  loss  experience  which  may  be  adjusted  by 
qualitative factors such as changes in the general economy, or economy or real estate market in a particular geographic area or industry.  

18

Bank Premises and Equipment
Bank premises and equipment are stated at cost, less accumulated depreciation.  Depreciation is computed by the straight-line method based on the 
estimated useful lives of the related assets.

Other Real Estate
Other real estate (“ ORE” ) includes real estate acquired through foreclosure.  Each other real estate property is carried at fair value, less estimated costs to
sell.  Fair value is principally based on appraisals performed by third-party valuation specialists.  Any excess of the carrying value of the related loan over
the fair value of the real estate at the date of foreclosure is charged against the ALL. Any expense incurred in connection with holding such real estate or
resulting from any writedowns in value subsequent to foreclosure is included in non-interest expense. When the other real estate property is sold, a gain
or loss is recognized on the sale for the difference, if any, between the sales proceeds and the carrying amount of the property.  If the fair value of the
ORE, less estimated costs to sell at the time of foreclosure, decreases during the holding period, the ORE is written down with a charge to non-interest
expense.   Generally, ORE properties are actively marketed for sale and Management is continuously monitoring these properties in order to minimize 
any losses.

Trust Department Income and Fees
Corporate trust fees are accounted for on an accrual basis and personal trust fees are recorded when received.

Income Taxes
Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying
amounts of existing assets and liabilities and their respective tax bases.  Additionally, the recognition of future tax benefits, such as net operating loss
carry forwards, is required to the extent that realization of such benefits is more likely than not.  Deferred tax assets and liabilities are measured using
enacted tax rates expected to apply to taxable income in the years in which the assets and liabilities are expected to be recovered or settled.  The effect
on deferred tax assets and liabilities of a change in tax rates is recognized in income tax expense in the period that includes the enactment date.

In the event the future tax consequences of differences between the financial reporting  bases and the tax bases of the Company's assets and liabilities
results in deferred tax assets, an evaluation of the probability of being able to realize the future benefits indicated by such asset is required.  A valuation
allowance is provided for the portion of the deferred tax asset when it is more likely than not that some portion or all of the deferred tax asset will not be
realized.  In assessing the realizability of the deferred tax assets, management considers the scheduled reversals of deferred tax liabilities, projected future
taxable income and tax planning strategies.  The Company currently evaluates income tax positions judged to be uncertain. A loss contingency reserve
is accrued if it is probable that the tax position will be challenged, it is probable that the future resolution of the challenge will confirm that a loss has
been incurred and the amount of such loss can be reasonably estimated.

Post-Retirement Benefit Plan
The Company accounts for its post-retirement benefit plan under Accounting Standards Codification (“ Codification”  or “ ASC” ) Topic 715, Retirement
Benefits (“ ASC 715” ).  The under or over funded status of the Company's post-retirement benefit plan is recognized as a liability or asset in the statement
of condition.  Changes in the plan's funded status are reflected in other comprehensive income.  Net actuarial gains and losses and adjustments to prior
service costs that are not recorded as components of the net periodic benefit cost are charged to other comprehensive income.

Earnings Per Share
Basic  and  diluted  earnings  per  share  are  computed  on  the  basis  of  the  weighted  average  number  of  common  shares  outstanding,  5,123,186  in  2014,
5,128,889 in 2013 and 5,136,918, in 2012.

Accumulated Other Comprehensive Income (Loss)
At  December  31,  2014,  2013  and  2012,  accumulated  other  comprehensive  income  (loss)  consisted  of  net  unrealized  gains  (losses)  on  available  for  sale 
securities and over (under) funded liabilities related to the Company's post-retirement benefit plan.

Statements of Cash Flows
The Company has defined cash and cash equivalents to include cash and due from banks and federal funds sold. The Company paid $1,447,133, $1,470,945 and
$2,082,914 in 2014, 2013 and 2012, respectively, for interest on deposits and borrowings.  Income tax payments totaled $320,000, $810,000 and $835,000 in 2014, 2013
and 2012, respectively.  Loans transferred to other real estate amounted to $1,345,170, $4,536,710 and $2,575,520 in 2014, 2013 and 2012, respectively.  Dividends
payable of $513,692 as of December 31, 2011 were paid during the year ended December 31, 2012.

Fair Value Measurement
The Company reports certain assets and liabilities at their estimated fair value.  These assets and liabilities are classified and disclosed in one of three cat-
egories based on the inputs used to develop the measurements.  The categories establish a hierarchy for ranking the quality and reliability of the infor-
mation used to determine fair value. 

Reclassification
Certain reclassifications have been made to the prior year statements to conform to current year presentation. The reclassifications had no effect on prior
year net income.

19

N O T E   B   -   S E C U R I T I E S :

The amortized cost and fair value of securities at December 31, 2014, 2013 and 2012, respectively, are as follows (in thousands):

Amortized Cost

Gross
Unrealized Gains

Gross
Unrealized Losses

December 31, 2014
Available for sale securities:
Debt securities:
U.S. Treasuries
U.S. Government agencies
Mortgage-backed securities
States and political subdivisions
Total debt securities
Equity securities
Total available for sale securities

Held to maturity securities:
States and political subdivisions
Total held to maturity securities

December 31, 2013
Available for sale securities:
Debt securities:
U.S. Treasuries
U.S. Government agencies
Mortgage-backed securities
States and political subdivisions
Total debt securities
Equity securities
Total available for sale securities

Held to maturity securities:
States and political subdivisions
Total held to maturity securities

December 31, 2012
Available for sale securities:
Debt securities:
U.S. Treasuries
U.S. Government agencies
Mortgage-backed securities
States and political subdivisions
Total debt securities
Equity securities
Total available for sale securities

Held to maturity securities:
States and political subdivisions
Total held to maturity securities

$    \\\ 

27 
115
282
1,180
1,604

$

(160)  
(1,931)
(136)

(2,227)

$   \\\    1,604

$\\\

\\\\\(2,227) 

Fair Value

$ \   29,654
117,989
35,817
31,012
214,472
650 
\   215,122

$ 

$

$

$
$

29,787
119,805
35,671
29,832
215,095
650
215,745 

17,784
17,784

$           132 
$           132 

(57)           
$  \\\
$    \    (57)         

$    
$ 

17,859
\\   17,859

Amortized Cost

Gross
Unrealized Gains

Gross
Unrealized Losses

$  \\\\\  44,636
155,772
51,454
33,764
285,626
650
$   286,276

$
$

11,142
11,142

$\\\\   

54
734
141
1,248
2,177

$\\    (1,042) 
(10,701)
(1,269)
(1)
(13,013)

$

\\   2,177

$\\   (13,013)

$
$

\\\        13
\\\         13

$  
$  

(469)
(469)

Amortized Cost

Gross
Unrealized Gains

Gross
Unrealized Losses

$  

53,661
147,652
16,903
35,433
253,649
650
$ 254,299

$
$

7,125
7,125

$  

490
1,810
538
2,158
4,996

$  

(55)–
(364)

(419)

$\\\\

4,996

$    

(419)

$            112
$            112

$      
$    

(12)
(12)

Fair Value

$\\\     43,648
145,805
50,326
35,011
274,790
650 
$    275,440

$     \\ 10,686
10,686
$  

Fair Value

$

54,096
149,098
17,441
37,591
258,226
650
$    258,876

$
$

7,225
7,225

20

The amortized cost and fair value of debt securities at December 31, 2014, (in thousands) by contractual maturity, are shown below. Expected maturities
will differ from contractual maturities because borrowers may have the right to call or prepay obligations with or without call or prepayment penalties.

Available for sale securities:
Due in one year or less
Due after one year through five years
Due after five years through ten years
Due after ten years
Mortgage-backed securities
Totals

Held to maturity securities:
Due in one year or less
Due after one year through five years
Due after five years through ten years
Due after ten years
Totals

Amortized Cost

$

$  

\\\\

5,715 
61,539
52,867
59,303
35,671
\\\\\  215,095

$        \\\       211 
3,964
8,118
5,491
\\     17,784 

$

Fair Value

$\\\\  5,762
61,738
52,627
58,528
35,817
$ \\\214,472

$   \\\\

211
3,976
8,179
5,493
$   \\\\17,859

Available for sale and held to maturity securities with gross unrealized losses at December 31, 2014, 2013 and 2012, aggregated by investment category and
length of time that individual securities have been in a continuous loss position, are as follows (in thousands):

Less Than Twelve Months

Over Twelve Months

Total

December 31, 2014:
U.S. Treasuries
U.S. Government agencies
Mortgage-backed securities
States and political subdivisions
Total

Fair Value
$ \\   4,968
9,954

Gross Unrealized Losses
15 
22

$      \\\

5,485
20,407

$

32
\  69 

$

Fair Value
$\\\\\  14,795 
92,923
19,436
1,444
$ \\128,598 

Gross Unrealized Losses
$    145 
1,909
136
25
$ \\2,215 

Fair Value
$  \  19,763
102,877
19,436
6,929
$ 149,005 

$  

Gross Unrealized Losses
160
1,931
136
57
$    2,284

Less Than Twelve Months

Over Twelve Months

Total

December 31, 2013:
U.S. Treasuries
U.S. Government agencies
Mortgage-backed securities
States and political subdivisions
Total

Fair Value
$ 29,708
113,446
44,269
7,690
195,113

$

$  

Gross Unrealized Losses
1,042
10,322
1,269
470
13,103

$

Fair Value
2,826
$
4,621

Gross Unrealized Losses
$ 826
379

$

4,621

$  379

Fair Value
$  29,708
118,067
44,269
7,690
$ 199,734

$  

Gross Unrealized Losses
1,042
10,701
1,269
470
$   13,482

Less Than Twelve Months

Over Twelve Months

Total

December 31, 2012:
U.S. Treasuries
U.S. Government agencies
States and political subdivisions
Total

Fair Value
9,887
$
30,335
1,451
$  41,673

Gross Unrealized Losses
$        55
364
12
431

$

Fair Value
$ 2,826

Gross Unrealized Losses
$ 254 

$   41,67 

$ 

41,  

Fair Value
9,887
$ 
30,335
1,451
$    41,673

Gross Unrealized Losses
$          55
364
12
431

$   

At  December  31,  2014,  4  of  the  8  securities  issued  by  the  U.S.  Treasury,  19  of  the  24  securities  issued  by  U.S.  Government  agencies,  5  of  the  10 
mortgage-backed securities and 20 of the 152 securities issued by states and political subdivisions contained unrealized losses.

Management evaluates securities for other-than-temporary impairment on a monthly basis.  In performing this evaluation, the length of time and the
extent to which the fair value has been less than cost, the fact that the Company's securities are primarily issued by U.S. Treasury and U.S. Government
Agencies and the cause of the decline in value are considered.  In addition, the Company does not intend to sell and it is not more likely than not that we
will be required to sell these securities before maturity.  While some available for sale securities have been sold for liquidity purposes or for gains, the
Company has traditionally held its securities, including those classified as available for sale, until maturity.   As a result of this evaluation, the Company
has determined that the declines summarized in the tables above are not deemed to be other-than-temporary.

Proceeds from sales of available for sale debt securities were $44,279,605, $26,075,225 and $77,605,104 during 2014, 2013 and 2012, respectively.  Available
for sale debt securities were sold and called for realized gains of $98,859, $257,997 and $1,363,802 during 2014, 2013 and 2012, respectively.  The Company 
recorded a loss from the impairment of its other investments of $360,000 in 2012.

Securities  with  a  fair  value  of  $200,474,637,  $262,830,011  and  $241,879,775  at  December  31,  2014,  2013  and  2012,  respectively,  were  pledged  to  secure
public deposits, federal funds purchased and other balances required by law.

21

N O T E   C   -   L O A N S :

The composition of the loan portfolio at December 31, 2014, 2013 and 2012 is as follows (in thousands):
December 31,
Gaming
Residential and land development
Real estate, construction
Real estate, mortgage
Commercial and industrial
Other
Total

2014
$  \\\\\\\\\\\\\  31,353
10,119
34,010
240,341
31,906
14,678
$  \\\ 362,407 

2013
$    29,570
19,403
44,987
237,158
35,007
9,224
$ 375,349

2012
$ \\\\   60,187
27,338
52,586
246,420
35,004
9,548
$ \\\\  431,083

In the ordinary course of business, the Company's bank subsidiary extends loans to certain officers and directors and their personal business interests at,
in the opinion of Management, the same terms, including interest rates and collateral, as those prevailing at the time for comparable loans of similar 
credit risk with persons not related to the Company or its subsidiaries. These loans do not involve more than normal risk of collectibility and do not include
other unfavorable features. An analysis of the activity with respect to such loans to related parties is as follows (in thousands):

Years Ended December 31,
Balance, January 1
New loans and advances
Repayments
Balance, December 31

2014
$        6,761 
2,516
(1,517)
$ \\      7,760

2013
$  \    6,310
1,647
(1,196)
$\\\      6,761

2012
$        5,681
3,755
(3,126)
6,310

$

As  part  of  its  evaluation  of  the  quality  of  the  loan  portfolio,  Management  monitors  the  Company's  credit  concentrations  on  a  monthly  basis.  Total 
outstanding concentrations were as follows (in thousands):

December 31,

Gaming

Hotel/motel

Out of area

2014

2013

2012

$

31,353 

$ \\  29,570

$ \\\\\\\\   60,187

47,144

19,179

49,842

24,945

52,776

25,413

The age analysis of the loan portfolio, segregated by class of loans, as of December 31, 2014, 2013 and 2012 is as follows (in thousands):

Number of Days Past Due

30-59

60-89

Greater Than 90

Total Past Due

Current

Total Loans

Loans Past Due
Greater Than
90 Days And Still 
Accruing

December 31, 2014:
Gaming
Residential and land development
Real estate, construction
Real estate, mortgage
Commercial and industrial
Other
Total

$    2222

$9,205

1,665
3,502
909
168
$6,244

85
3,101
7
10
$3,203

$5 7,219
5,262
1,944
12,007
205

$19,418

$9,205 

$

December 31, 2013:
Gaming
Residential and land development
Real estate, construction
Real estate, mortgage
Commercial and industrial
Other
Total

$    2222
51
3,846
6,910
1,192
227
$ 12,226

2,684

5
$2,689

December 31, 2012:
Gaming
Residential and land development
Real estate, construction
Real estate, mortgage
Commercial and industrial
Other
Total

$9 ˜, \205

$  1,721

3,989
12,012
1,804
127
$ 17,932 

878
2,702
79
26
$5,406

13,572
9,452
5,134

$ 28,158

$\\  9,205
5,765
6,151
7,605
107
1
$ \\\19,629

22

$5 7,219
5,262
3,694
18,610
1,121
178
$28,865

$ 

13,623
13,298
14,728
1,192
232
$43,073

$

1,721
5,765
11,018
22,319
1,990
154
$42,967

$   31,353
4,857
30,316
221,731
30,785
14,500
$333,542

$  29,570
5,780
31,689
222,430
33,815
8,992
$332,276

$  58,466
21,573
41,568
224,101
33,014
9,394
$ 388,116

$ \\\\\\ 31,353
10,119
34,010
240,341
31,906
14,678
$ \\362,407

$ 29,570
19,403
44,987
237,158
35,007
9,224
$ \\\375,349

$ \\\\\\\\\ 60,187
27,338
52,586
246,420
35,004
9,548
$ \\\\\\431,083

$  205

30
733

$  763

$ ,205

146
505

$   651

$ ,205

572
872

1
$1,445

The Company monitors the credit quality of its loan portfolio through the use of a loan grading system.  A score of 1 – 5 is assigned to the loan based on factors
including repayment ability, trends in net worth and/or financial condition of the borrower and guarantors, employment stability, management ability, loan to
value fluctuations, the type and structure of the loan, conformity of the loan to bank policy and payment performance.  Based on the total score, a loan grade of
A - F is applied. A grade of A will generally be applied to loans for customers that are well known to the Company and that have excellent sources of repayment.  A
grade of B will generally be applied to loans for customers that have excellent sources of repayment which have no identifiable risk of collection.  A grade of C will
generally be applied to loans for customers that have adequate sources of repayment which have little identifiable risk of collection. Loans with a grade of C may
be placed on the watch list if weaknesses are not resolved which could result in potential loss or for other circumstances that require monitoring.  A grade of D will
generally be applied to loans for customers that are inadequately protected by current sound net worth, paying capacity of the borrower, or pledged collateral.
Loans  with  a  grade  of  D  have  unsatisfactory  characteristics  such  as  cash  flow  deficiencies,  bankruptcy  filing  by  the  borrower  or  dependence  on  the  sale  of 
collateral for the primary source of repayment, causing more than acceptable levels of risk. Loans 60 to 89 days past due receive a grade of D.  A grade of E will
generally  be  applied  to  loans  for  customers  with  weaknesses  inherent  in  the  D  classification  and  in  which  collection  or  liquidation  in  full  is  questionable.  In 
addition, on a monthly basis the Company determines which loans are 90 days or more past due and assigns a grade of E to them. A grade of F is applied to loans
which are considered uncollectible and of such little value that their continuance in an active bank is not warranted.  Loans with this grade are charged off, even
though partial or full recovery may be possible in the future. 

An analysis of the loan portfolio by loan grade, segregated by class of loans, as of December 31, 2014, 2013 and 2012 is as follows (in thousands):

Loans With A Grade Of:

December 31, 2014:
Gaming
Residential and land development
Real estate, construction
Real estate, mortgage
Commercial and industrial
Other
Total

December 31, 2013:
Gaming
Residential and land development
Real estate, construction
Real estate, mortgage
Commercial and industrial
Other
Total

December 31, 2012:
Gaming
Residential and land development
Real estate, construction
Real estate, mortgage
Commercial and industrial
Other
Total

A or B
$\\\\\   \   8,400
3,520 
27,474 
197,086 
26,877 
14,583 
$ \\\  277,940 

$      23,975
4,236
38,808
204,569
31,902
9,131
$ \\\\    312,621

$\\\\ 

27,530
4,630
43,318
209,479
32,036
9,449
$ \\\\\ 326,442

C
$\9 \\\ 22,953
1,319
723
4,051
25
6
$ \\\\   29,077 

$  \\     2,500
1,544
781
4,495
682
24
$ \     10,026

$  \

$ \

12,300
1,544
1,001
3,093
442
27
18,407

D
33,077
17
2,496
16,591
1,579
89
20,772 

$

$  

$           9, 5
51
2,220
17,852
2,402
50
$ \\\\     22,575

$

$

4,108
81
2,701
21,167
2,312
72
30,441

E
x,xxx
5,263
3,317
22,613
3,425
x,xxx
34,618 

$  \\\\\

$  

$       3,095
13,572
3,178
10,242
21
19
$\\\      30,127

$ \ 

16,249
21,083
5,566
12,681
214

F

$  \56 56

$

$

$ \\

Total
31,353
10,119
34,010
240,341
31,906
14,678
362,407

$9\, 5

$ \\\\\\\bn

$\\\       29,570
19,403
44,987
237,158
35,007
9,224
$      375,349

$ \    756

$\\\\\

60,187
27,338
52,586
246,420
35,004
9,548
431,083

$\\\ 

55,793

$ \    756

$

A loan may be impaired but not on nonaccrual status when the loan is well secured and in the process of collection. Total loans on nonaccrual as of
December 31, 2014, 2013 and 2012 are as follows (in thousands):

December 31,
Gaming
Residential and land development
Real estate, construction
Real estate, mortgage
Commercial and industrial
Total

2014
$    \\  x,xxx
8,233
3,287
21,398
380
$     33,298

2013
$   1,223
13,572
2,588
8,788
2013
$  \26,171

2012
$  \\    16,249
21,083
5,171
11,174
214
$    \\\  53,891

The Company has modified certain loans by granting interest rate concessions to these customers. These loans are in compliance with their modified terms,
are currently accruing and the Company has classified them as troubled debt restructurings. Troubled debt restructurings as of December 31, 2014, 2013
and 2012, were as follows (in thousands except for number of contracts):

December 31, 2014:
Real estate, mortgage
Total
December 31, 2013:
Real estate, construction
Real estate, mortgage
Commercial and industrial
Total
December 31, 2012:
Real estate, construction
Real estate, mortgage
Commercial and industrial
Total

Number of 
Number of
Contracts

Pre-Modification
Outstanding
Recorded 
Investment

Post-Modification
Outstanding
Recorded 
Investment

2 
2 

2
6
1
9

3
3
1
7 

$            \\\837
$            \\\837

$                   \\   837
$                    \\  837

$  

\  891
10,012
678
$          \\11,581

$        \\\\\\ 1,095
9,054 
702
$        \\\\\\10,851 

$                     \  891
10,012
678
$                  \\\\\\\\\\\11,581

$                    \1,095 
9,054 
702
$                 \\\\ \10,851 

Related
Allowance

$             \50
\\\\     \\\ 50
$

$\\\

270 
994 

$         \1,264

$

\ 340 
957

$        \\\\\\1,297

During 2013, the Company classified four additional loans as troubled debt restructurings.  The loans are included in the real estate, mortgage segment
and had a total balance of $1,652,903 when they were modified.  During 2013, two loans which had been classified as troubled debt restructurings at

23

December 31, 2012 became in default of their modified terms and were placed on nonaccrual.  These loans included one loan that was included in the real
estate, construction segment with a balance of $182,164 and one loan that was included in the real estate, mortgage segment with a balance of $527,677
as of December 31, 2012.  During 2014, seven loans which had been classified as troubled debt restructurings at December 31, 2013 became in default of
their modified terms and were placed on nonaccrual.  These loans included two loans that were included in the real estate, construction segment with a
total balance of $891,782, four loans that were included in the real estate, mortgage segment with a total balance of $9,136,954 and one loan that was 
included in the commercial and industrial segment with a balance of $677,901 as of December 31, 2013.

Impaired loans, which include loans classified as nonaccrual and troubled debt restructurings, segregated by class of loans, as of December 31, 2014, 2013
and 2012 were as follows (in thousands):

Unpaid
Principal Balance

Recorded
Investment

Related
Allowance

Average Recorded
Investment

Interest Income
Recognized

December 31, 2014:
With no related allowance recorded:
Residential and land development
Real estate, construction
Real estate, mortgage
Commercial and industrial
Total

With a related allowance recorded:
Real estate, construction
Real estate, mortgage
Total

Total by class of loans:

Residential and land development
Real estate, construction
Real estate, mortgage
Commercial and industrial
Total

December 31, 2013:
With no related allowance recorded:
Residential and land development
Real estate, construction
Real estate, mortgage
Commercial and industrial
Total
With a related allowance recorded:
Gaming
Residential and land development
Real estate, construction
Real estate, mortgage
Total

Total by class of loans:
Gaming
Residential and land development
Real estate, construction
Real estate, mortgage
Commercial and industrial
Total

December 31, 2012:
With no related allowance recorded:
Gaming
Residential and land development
Real estate, construction
Real estate, mortgage
Commercial and industrial
Total

With a related allowance recorded:
Gaming
Residential and land development
Real estate, construction
Real estate, mortgage
Commercial and industrial
Total

Total by class of loans:
Gaming
Residential and land development
Real estate, construction
Real estate, mortgage
Commercial and industrial
Total

$  \\\ \\9,513
2,198
19,517
380
31,608

1,109
6,591
7,700

9,513
3,307
26,108
380
$ \\\39,308 

$ \\  4,425
2,294
9,722
678
17,119

1,698
17,576
1,185
9,677
30,136

1,698
22,001
3,479
19,399
678
$ \\\47,255

$ 14,528
21,837
4,635
9,971
892
51,863

1,721
350
1,694
10,893
24
14,682

16,249
22,187
6,329
20,864
916
$\\\\\66,545

$  8,233
2,178
16,243
380
27,034

1,109
5,992
7,101

8,233
3,287
22,235
380
$\\\\\\34,135

$  4,425
2,294
9,123
678
16,520

1,223
9,147
1,185
9,677
21,232

1,223
13,572
3,479
18,800
678
$\\\37,752

$ 14,528
20,733
4,580
9,935
892
50,668

1,721
350
1,686
10,293
24
14,074

16,249
21,083
6,266
20,228
916
$64,742

24

$    \\\\ l      

422
2,135
2,557

422
2,135

$2,557

$0000

626
471
337
1,110
2,544

626
471
337
1,110

$2,544

$3,028

g

1,100
70
663
1,229
12
3,074

1,100
70
663
1,229
12
$3,074

$\\\\\\\\\\8,380
2,222
18,258
384
29,244

1,115
5,996
7,111

8,380
3,337
24,254
384
$\\\36,355

$\\\\\\\\\\\4,465
2,054
9,097
689
16,305

1,316
15,909
1,239
8,801
27,265

1,316
20,374
3,293
17,898
689
$\\\43,570

$ 14,869
21,288
3,833
9,821
791
50,602

350
1,314
10,199

11,863

14,869
21,638
5,147
20,020
791
$ 62,465

$     g

26

26

9
9

35

$   35 

$\\\\\\\000
26
26
24
76

23
306
329

49
332
24
$ \\\\405

$\\\\\\\000

23
23

8
319

327

8
319
23
$ \\\\350

Transactions  in  the  allowance  for  loan  losses  for  the  years  ended  December  31,  2014,  2013  and  2012,  and  the  balances  of  loans,  individually  and 
collectively evaluated for impairment, as of December 31, 2014, 2013 and 2012 are as follows (in thousands):

December 31, 2014:
Allowance for Loan Losses:
Beginning Balance
Charge-offs
Recoveries
Provision
Ending Balance

Allowance for Loan Losses:
Ending balance: individually\ 
evaluated for impairment
Ending balance: collectively
evaluated for impairment
Total Loans:
Ending balance: individually
evaluated for impairment
Ending balance: collectively
evaluated for impairment

December 31, 2013:
Allowance for Loan Losses:
Beginning Balance
Charge-offs
Recoveries
Provision
Ending Balance

Allowance for Loan Losses:
Ending balance: individually
evaluated for impairment
Ending balance: collectively
evaluated for impairment
Total Loans:
Ending balance: individually
evaluated for impairment
Ending balance: collectively
evaluated for impairment

December 31, 2012:
Allowance for Loan Losses:
Beginning Balance
Charge-offs
Recoveries
Provision
Ending Balance

Allowance for Loan Losses:
Ending balance: individually
evaluated for impairment
Ending balance: collectively
evaluated for impairment
Total Loans:
Ending balance: individually
evaluated for impairment
Ending balance: collectively
evaluated for impairment

Gaming

Residential 
and Land
Development

Real Estate,
Construction

Real Estate,
Mortgage

Commercial
and
Industrial

Other

Total

$ 

977
(992)             
260
328
$   \\\  573

$ \\\\ 776 
(2,060)

1,535
$ \\  251

$ \\ \\\\ 695 
(127)
35
257
$ \\\ 860

$ \\ 5,553 
(368)
193
1,231
$  \6,609

$  \\ 632 
(3,948)
20
3,883
$  \\\\  587

$   \\\\\  301 
(235)
90
170
$  \\   326

$ \\ 8,934
(7,730)
598
7,404
$ \\9,206

$

\\ 

$  \ \\  573 

$

\\\\    \\\   

$\ 31,353 

$    1,541
(474)
110
(200)
$  \   977

$     626

$

351

$ 3,095

$\26,475

$ 

457
(275)

1,359
$    1,541

$    1,100

$

441

$ 20,357

$39,830

$       \ \\\    

$  \\\\\\ 742 

$ \\\\ 2,706 

$   \\\\ 289 

$   \  \\\   6 

$\\\ 3,743

$ \\\   251 

$  \\\\\\   118 

$  \\\\3,903 

$   \\  298 

$    \\\\    320  $ \\\\ \5,463

$\\\\\\ 6,830 

$ \39,204 

$ \ 2,035 

$  \\\\

89 

$ 55,390 

$\\\\\\\27,180

$ 201,137

$\\\\29,871

$ 14,589 

$307,017

$ \\\\\\\   967
(1,013)
97
644
$ \\\\\\\   695

$ \\\\\\\  5,273
(1,048)
150
1,178
$ \\\\\\\  5,553

$     593
(24)
26
37
$   \ \\\\632

$   \  283
(238)
88
168
$   \  \\\\301

$  \\\\8,857
(10,122)
538
9,661
$ \ \\\8,934

$   \\   615

$   \  1,698

$     342

$       33

$\\  3,785

$  \\     80

$  \  3,855

$     290

$     268

$\\\\   5,149

$ \\\\\\\5,399

$ \ 28,094

$  2,423

$       69

$ \52,704

$\\\39,588

$\209,064

$32,584

$   9,155

$322,645

$   \\ 937
(474)

504
$ \\  967

$ \\\\\\4,800
(1,348)
7
1,814
\\\\\\5,273

$ \

$     557
(203)
41
198
593

$

$     304
(273)
85
167
$  \   283

$ \  8,136
(3,676)
133
4,264
$ \\\ 8,857

$ \\   922

$ \\\\\\\  1,758

$   300

$   \ 35

$ \\  4,115

$

\\   45

$ \\\\\\\ 3,515

$ 

293

$   \  248

$ \\  4,742

$ \\8,267

$\\\\\ 33,848

$ \\ 2,525

$    \\\\\\  72

$ \\\\\86,234

$ \\44,319

$\\\\\\\212,572

$32,479

$ \\\\\9,476

$344,849

$ 7,232 

$\\\2,887 

$\\\\\\\\\  200
(7,325)
67
7,834
$   \\\\776

$  \\\  471

$    305

$13,624

$ 5,779

$\ 1,081
(1,103)

222
$ \\\\ 200

$ 

\\\200

$\\\\\\\\ 200

$\\\\21,165

$\\\ 6,173

25

N O T E   D   -   B A N K   P R E M I S E S   A N D   E Q U I P M E N T :

Bank premises and equipment are shown as follows (in thousands):

December 31, 
Land
Building
Furniture, fixtures and equipment
Totals, at cost
Less: Accumulated depreciation
Totals

Estimated Useful Lives

5 – 40 years\\\\\\\
3 – 10 years\\\\\\\\\\\

$

2014
5,982
30,593
15,511
52,086
28,302
$ 23,784 

2013
$   5,982
30,540
15,272
51,794
26,486
$ 25,308

2012
$   5,985
30,504
14,487
50,976
24,754
$ 26,222

N O T E   E –   O T H E R   R E A L   E S T A T E :

The Company’s other real estate consisted of the following as of December 31, 2014, 2013 and 2012, respectively (in thousands except number of properties):

December 31, 

2014

2013

2012

Construction, land development and other land
1-4 family residential properties
Non farm non residential
Other
Total

N O T E   F –   D E P O S I T S :

Number of
Properties
15
10
14
1
40

Balance
$5,034
431
2,030
151
$7,646

Number of
Properties
18
6
17

Balance
$4,887
180
4,563

41

$9,630

Number of
Properties
11
6
14
1
32

Balance
$ 2,834
576
3,573
25
$ 7,008

At December 31, 2014, the scheduled maturities of time deposits are as follows (in thousands):

2015
2016
2017
2018
2019
Total

$ \\\53,508
7,609
10,333
3,073
2,050
$ \\\\ 76,573

Time deposits of $100,000 or more at December 31, 2014 included brokered deposits of $5,000,000, which mature in 2017.

Time deposits of $250,000 or more totaled approximately $25,321,000, $49,773,000 and $79,423,000 at December 31, 2014, 2013 and 2012, respectively.

Deposits held for related parties amounted to $6,607,646, $7,511,446 and $8,720,550 at December 31, 2014, 2013 and 2012, respectively.

Overdrafts totaling $822,730, $764,262 and $1,435,922 were reclassified as loans at December 31, 2014, 2013 and 2012, respectively.

N O T E   G   –   F E D E R A L   F U N D S   P U R C H A S E D   A N D   S E C U R I T I E S   S O L D   U N D E R   A G R E E M E N T S   T O   R E P U R C H A S E :
At December 31, 2014, the Company had facilities in place to purchase federal funds up to $40,000,000 under established credit arrangements. At December
31,  2014,  2013  and  2012,  federal  funds  purchased  and  securities  sold  under  agreements  to  repurchase  included  only  funds  invested  by  customers  in  a 
non-deposit  product  of  the  bank  subsidiary.    These  accounts  are  non-insured,  non-deposit  accounts  which  allow  customers  to  earn  interest  on  their
account  with  no  restrictions  as  to  the  number  of  transactions.    They  are  set  up  as  sweep  accounts  with  no  check-writing  capabilities  and  require  the 
customer to have at least one operating deposit account.

N O T E   H –   B O R R O W I N G S :
At December 31, 2014, the Company was able to borrow up to $38,845,590 from the Federal Reserve Bank Discount Window Primary Credit Program.  The
borrowing limit is based on the amount of collateral pledged, with certain loans from the Bank’s portfolio serving as collateral.  Borrowings bear interest
at 25 basis points over the current fed funds rate and have a maturity of one day.  There was no outstanding balance at December 31, 2014.

At December 31, 2014, the Company had $38,707,935 outstanding in advances under a $97,649,565 line of credit with the FHLB.   One advance in the amount
of $5,000,000 bears interest at a variable rate of 43.2 basis points above the 1 month LIBOR rate, which was .593% at December 31, 2014, and matures in 2017.
An additional advance in the amount of $30,000,000 bears interest at .08% and matured in January of 2015. New advances may subsequently be obtained
based on the liquidity needs of the bank subsidiary.  The remaining balance consists of smaller advances bearing interest from 2.604% to 7.00% with matu-
rity dates from 2015 – 2042. The advances are collateralized by a blanket floating lien on a substantial portion of the Company’s real estate loans.

26

N O T E   I   -   I N C O M E   T A X E S :

Deferred taxes (or deferred charges) as of December 31, 2014, 2013 and 2012, included in other assets, were as follows (in thousands):

December 31,

Deferred tax assets:

Allowance for loan losses

Employee benefit plans’  liabilities

Unrealized loss on available for sale securities, charged from equity

Earned retiree health benefits plan liability

General business and AMT credits

Tax net operating loss carry forward

Other

Valuation allowance

Deferred tax assets

Deferred tax liabilities:

Unrealized gain on available for sale securities, charged to equity

Unearned retiree health benefits plan asset

Bank premises and equipment

Other

Deferred tax liabilities

Net deferred taxes

Income taxes consist of the following components (in thousands):

Years Ended December 31, 

Current

Deferred:

Federal

Change in valuation allowance

Total deferred

Totals

2014

2013

2012

$ 

\\\\3,130

$ 

3,037

$ 

\\    3,011

4,490

210

1,638

1,735

651

1,637

(8,140)

5,351

362

4,760

229

5,351

4,326

3,684

1,638

1,218

13,903

579

5,075

129

5,783

4,135

1,673

1,170

9,989

1,556

948

5,366

92

7,962

$  \\\       

0

$   \   8,120

$  

\\    2,027

2014

2013

2012

$    \\\\\     (137) 

$   \\\  (1,717)

$   \\\

1,425

(3,277)

8,140

4,863

(484)

(484)

(1,517)

(1,517)

$    \ 4,726

$     (2,201)

$     \\\      (92)

Income taxes amounted to less than the amounts computed by applying the U.S. Federal income tax rate of 34.0% for 2014, 2013 and 2012 to income (loss)
before income taxes.  The reasons for these differences are shown below (in thousands):

Taxes computed at statutory rate

$      \  (1,794)

2014

Tax

Increase (decrease) resulting from:

Tax-exempt interest income

Income from BOLI

Federal tax credits

Other

Change in valuation allowance

(532)

(200)

(298)

(590)

8,140

Total income tax expence (benefit)

$      \\\  4,726

Rate

(34)

(10)

(4)

(6)

(10)

154

90

2013

Tax

Rate

2012

Tax

$    \       (931)

(34)

$            867

(539)

(170)

(298)

(263)

(20)

(6)

(11)

(9)

(532)

(195)

(372)

140

Rate

34

(21)

(8)

(15)

6

$  

\\\

(2,201)

(80)

$  

(92)

(4)

A valuation allowance is recognized against deferred tax assets when, based on the consideration of all available positive and negative evidence using a
more likely than not criteria, it is determined that all or a portion of these  tax benefits may not be realized.  This assessment requires consideration of all
sources  of  taxable  income  available  to  realize  the  deferred  tax  asset  including  taxable  income  in  prior  carry-back  years,  future  reversals  of  existing 
temporary differences, tax planning strategies and future taxable income exclusive of reversing temporary differences and carryforwards. The Company
incurred losses on a cumulative basis for the three-year period ended December 31, 2014, which is considered to be significant negative evidence.  The
positive evidence considered in support was insufficient to overcome this negative evidence. As a result, the Company has established a full valuation
allowance for its net deferred tax asset in the amount of $8,140,000 as of December 31, 2014.

If not utilized, the Company's federal net operating loss of $1,900,000 will expire in 2034.

The Company has reviewed its income tax positions and specifically considered the recognition and measurement requirements of the benefits recorded
in its financial statements for tax positions taken or expected to be taken in its tax returns.  The Company currently has no unrecognized tax benefits that,
if recognized, would favorably affect the income tax rate in future periods.

27

N O T E   J   -   S H A R E H O L D E R S ’   E Q U I T Y :
Shareholders’ equity  of  the  Company  includes  the  undistributed  earnings  of  the  bank  subsidiary.    Dividends  to  the  Company’s  shareholders  can 
generally be paid only from dividends paid to the Company by its bank subsidiary.  Consequently, dividends are dependent upon the earnings, capital
needs,  regulatory  policies  and  statutory  limitations  affecting  the  bank  subsidiary.    Dividends  paid  by  the  bank  subsidiary  are  subject  to  the  written
approval of the Commissioner of Banking and Consumer Finance of the State of Mississippi and the Federal Deposit Insurance Corporation (the “ FDIC” ).
At December 31, 2014, $15,403,607 of undistributed earnings of the bank subsidiary included in consolidated surplus and retained earnings was available
for  future  distribution  to  the  Company  as  dividends.    Dividends  paid  by  the  Company  are  subject  to  the  written  approval  of  the  Federal  Reserve 
Bank (“ FRB” ).

On February 25, 2009, the Board approved the repurchase of up to 3% of the outstanding shares of the Company’s common stock.  As a result of this
repurchase plan, 47,756 shares have been repurchased and retired through December 31, 2014.  

The Company and the bank subsidiary are subject to various regulatory capital requirements administered by the federal banking agencies.  Failure to
meet minimum capital requirements can initiate certain mandatory and possibly additional discretionary actions by the regulators that, if undertaken,
could have a direct material effect on the financial statements.  Under capital adequacy guidelines and the regulatory framework for prompt corrective
action,  specific  capital  guidelines  must  be  met  that  involve  quantitative  measures  of  the  assets,  liabilities  and  certain  off-balance  sheet  items  as 
calculated  under  regulatory  accounting  practices.    The  capital  amounts  and  classification  of  the  bank  subsidiary  and  Company  are  also  subject  to 
qualitative judgments by the regulators about components, risk weightings and other factors.

Quantitative measures established by regulation to ensure capital adequacy require the bank subsidiary to maintain minimum amounts and ratios of Total
and Tier 1 capital to risk-weighted assets, and Tier 1 capital to average assets.

As of December 31, 2014, the most recent notification from the FDIC categorized the bank subsidiary as well capitalized under the regulatory framework for
prompt corrective action.  To be categorized as well capitalized, the bank subsidiary must have a Total risk-based capital ratio of 10.00% or greater, a Tier
1 risk-based capital ratio of 6.00% or greater and a Leverage capital ratio of 5.00% or greater.  There are no conditions or events since that notification
that Management believes have changed the bank subsidiary’s category.  

The Company’s actual capital amounts and ratios and required minimum capital amounts and ratios for 2014, 2013 and 2012, are as follows (in thousands):

December 31, 2014:
Total Capital (to Risk Weighted Assets)
Tier 1 Capital (to Risk Weighted Assets)
Tier 1 Capital (to Average Assets)

December 31, 2013:
Total Capital (to Risk Weighted Assets)
Tier 1 Capital (to Risk Weighted Assets)
Tier 1 Capital (to Average Assets)

December 31, 2012:
Total Capital (to Risk Weighted Assets)
Tier 1 Capital (to Risk Weighted Assets)
Tier 1 Capital (to Average Assets)

Actual

Amount

Ratio

For  Capital  Adequacy  Purposes
Ratio
Amount

$ \\\100,243
94,493
94,493

$   \\\\ 111,141
105,009
105,009

$\\\\\\\ 112,342
105,728
105,728

21.95%
20.70%
13.29%

22.79%
21.54%
13.48%

21.29%
20.04%
13.07%

$ \\36,528
18,264
28,437

$\\\\\\39,022
19,511
31,170

$ \\\\\\42,216
21,108
32,361

8.00%
4.00%
4.00%

8.00%
4.00%
4.00%

8.00%
4.00%
4.00%

The bank subsidiary’s actual capital amounts and ratios and required minimum capital amounts and ratios and capital amounts and ratios to be well
capitalized for 2014, 2013 and 2012, are as follows (in thousands):

Actual

Amount

Ratio

For Capital Adequacy Purposes

Amount

Ratio

To Be Well Capitalized
Ratio
Amount

December 31, 2014:
Total Capital (to Risk Weighted Assets)
Tier 1 Capital (to Risk Weighted Assets)
Tier 1 Capital (to Average Assets)

December 31, 2013:
Total Capital (to Risk Weighted Assets)
Tier 1 Capital (to Risk Weighted Assets)
Tier 1 Capital (to Average Assets)

December 31, 2012:
Total Capital (to Risk Weighted Assets)
Tier 1 Capital (to Risk Weighted Assets)
Tier 1 Capital (to Average Assets)

$  \\\\ 96,427
90,720
90,720

$  \\106,870
100,746
100,746

$ \\\\ 107,885
101,241
101,241

21.28%
20.02%
13.15%

\
21.94%
20.69%
13.02%

20.47%
19.22%
12.62%

$ \\36,247
18,124
27,599

$\\\\\38,968
19,484
30,958

$ \\\\\\42,148
21,074
32,086

8.00%
4.00%
4.00%

8.00%
4.00%
4.00%

8.00%
4.00%
4.00%

$ \45,309
27,186
34,499

$\\\\\\\ 48,711
29,227
38,697

$\\\\\\52,685
31,611
40,108

10.00%
6.00%
5.00%

10.00%
6.00%
5.00%

10.00%
6.00%
5.00%

In July 2013, the Federal bank regulatory agencies issued a final rule that will revise their risk-based capital requirements and the method for calculating
components of capital and of computing risk-weighted assets to make them consistent with agreements that were reached by the Basel Committee on
Banking Supervision and certain provisions of the Dodd-Frank Act. The final rule applies to all depository institutions, top-tier bank holding companies
with total consolidated assets of $500 million or more and top-tier savings and loan holding companies. The rule establishes a new common equity Tier 1
minimum capital requirement, increases the minimum capital ratios and assigns a higher risk weight to certain assets based on the risk associated with
these assets. The final rule includes transition periods that generally implement the new regulations over a five year period. These changes will be phased
in beginning in January 2015, and while management continues to evaluate this final rule and its potential impact, preliminary assessments indicate that
the Bank and the Company will continue to exceed all regulatory capital requirements under the new rule.

28

N O T E   K   -   O T H E R   I N C O M E   A N D   E X P E N S E S :
\
Other income consisted of the following (in thousands):

Years Ended December 31,

Other service charges, commissions and fees

Rentals

Other

Totals

Other expenses consisted of the following (in thousands):

Years Ended December 31,

Advertising

Data processing

FDIC and state banking assessments

Legal and accounting

Other real estate

ATM expense

Trust expense

Other

Totals

2014

$  \\\\\\   84

435

113

$ \\\\\\  632 

2014

$

\\\ 552

1,339

1,033

493

1,610

2,409

323

1,890

$ \\\\9,649 

$

2013

74

433

100

$ 607

2013

$ 596

1,254

870

535

963

2,367

332

1,876

$ 8,793

$

2012

83

442

142\\

$ 667

2012

$ 489

  1,434

503

511

648

2,033

314

1,813

$ 7,745

N O T E   L   -   F I N A N C I A L   I N S T R U M E N T S   W I T H   O F F - B A L A N C E - S H E E T   R I S K :
The Company is a party to financial instruments with off-balance-sheet risk in the normal course of business to meet the financing needs of its customers.
These  financial  instruments  include  commitments  to  extend  credit  and  irrevocable  letters  of  credit.    These  instruments  involve,  to  varying  degrees, 
elements of credit and interest rate risk in excess of the amount recognized in the balance sheet.  The contract amounts of those instruments reflect the
extent  of  involvement  the  bank  subsidiary  has  in  particular  classes  of  financial  instruments.    The  Company's  exposure  to  credit  loss  in  the  event  of 
nonperformance by the other party to the financial instrument for commitments to extend credit and irrevocable letters of credit is represented by the
contractual amount of those instruments.  The Company uses the same credit policies in making commitments and conditional obligations as it does for
on-balance-sheet instruments.

Commitments to extend credit are agreements to lend to a customer as long as there is no violation of any conditions established in the agreement.
Irrevocable  letters  of  credit  are  conditional  commitments  issued  by  the  Company  to  guarantee  the  performance  of  a  customer  to  a  third  party.
Commitments and irrevocable letters of credit generally have fixed expiration dates or other termination clauses and may require payment of a fee.  Since
some of the commitments and irrevocable letters of credit may expire without being drawn upon, the total amounts do not necessarily represent future
cash requirements. The Company evaluated each customer's creditworthiness on a case-by-case basis.  The amount of collateral obtained upon extension
of  credit  is  based  on  Management's  credit  evaluation  of  the  customer.    Collateral  obtained  varies  but  may  include  equipment,  real  property 
and inventory.

The Company generally grants loans to customers in its trade area. 

At  December  31,  2014,  2013  and  2012,  the  Company  had  outstanding  irrevocable  letters  of  credit  aggregating  $1,879,678,  $3,059,011  and  $3,599,011, 
respectively.  At December 31, 2014, 2013 and 2012, the Company had outstanding unused loan commitments aggregating $66,663,320, $68,171,024 and
$80,741,699, respectively. Approximately $35,753,000, $38,324,000 and $46,956,000 of outstanding commitments were at fixed rates and the remainder
was at variable rates at December 31, 2014, 2013 and 2012, respectively.

N O T E   M   -   C O N T I N G E N C I E S :
The  Bank  is  involved  in  various  legal  matters  and  claims  which  are  being  defended  and  handled  in  the  ordinary  course  of  business.    None  of  these 
matters is expected, in the opinion of Management, to have a material adverse effect upon the financial position or results of operations of the Company.   

29

N O T E   N   -   C O N D E N S E D   P A R E N T   C O M P A N Y   O N L Y   F I N A N C I A L   I N F O R M A T I O N :
Peoples Financial Corporation began its operations September 30, 1985, when it acquired all the outstanding stock of The Peoples Bank, Biloxi, Mississippi.
A condensed summary of its financial information is shown below.

C O N D E N S E D   B A L A N C E   S H E E T S   ( I N   T H O U S A N D S ) :

December 31, 

Assets

Investments in subsidiaries, at underlying equity:

Bank subsidiary

Nonbank subsidiary

Cash in bank subsidiary

Other assets

Total assets

Liabilities and Shareholders’  Equity:

Other liabilities

Total liabilities

Shareholders’  equity

Total liabilities and shareholders’  equity

2014

2013

2012

$\\      91,179

$  \\\ 94,883

$  \\\\

106,266

1

160

3,611

1

487

3,937

1

360

4,288

$   \\  94,951 

$  \\\\  99,308

$  \\\\\\\

110,915

$         \\     \   

$  \\\\

161

161

94,951

$   \\  94,951

99,147

$ \\\\\ 99,308

$   \\\\\\

161

161

110,754 

$   \\\\\\

110,915

C O N D E N S E D   S T A T E M E N T S   O F   O P E R A T I O N S   ( I N   T H O U S A N D S ) :

Years Ended December 31, 

Income

Earnings of unconsolidated bank subsidiary:

Distributed earnings

Undistributed earnings (loss)

Loss on impairment of other investments

Other income

Total income (loss)

Expenses

Other

Total expenses

Income (loss) before income taxes

Income tax benefit

Net income (loss)

2014

2013

2012

$         \\\     j

(10,025)

(53)

(10,078)

124

124

(10,202)

(198)

$        

h

$    \    1,150

(494)

57

(437)

122

122

(559)

(21)

1,845

(360)

(71)

2,564

105

105

2,459

(182)

$\\    (10,004) 

$   \\\     (538)

$       2,641

30

C O N D E N S E D   S T A T E M E N T S   O F   C A S H   F L O W S   ( I N   T H O U S A N D S ) :

Years Ended December 31,

Cash flows from operating activities:

Net income (loss)

Adjustments to reconcile net income (loss) to 

net cash provided by (used in) operating activities:

(Income) loss on other investments

Loss on impairment of other investments

Undistributed (income) loss of unconsolidated subsidiaries

Other assets

Other liabilities

Net cash provided by (used in) operating activities

Cash flows from investing activities:

Redemption of equity securities

Net cash provided by investing activities

Cash flows from financing activities:

Retirement of stock

Dividends paid

Net cash used in financing activities

Net increase (decrease) in cash

Cash, beginning of year

Cash, end of year

2014

2013

2012

$    \ (10,004)

$         (538)

$         2,641

64

10,025

25

(161)

(51)

236

236

(512)

(512)

(327)

487

(42)

494

164

78

230

230

(181)

(181)

127

360

$

\\\     160 

$

\\     487

$

84

360

(1,845)

(182)

(1)

1,057

36 

36

(1,541)

(1,541)

(448)

808

360

The Company paid income taxes of $320,000, $810,000 and $835,000 in 2014, 2013 and 2012, respectively.  No interest was paid during the three years ended
December 31, 2014.

N O T E   O   -   E M P L O Y E E   A N D   D I R E C T O R   B E N E F I T   P L A N S :
The Company sponsors the Peoples Financial Corporation Employee Stock Ownership Plan (“ ESOP” ).  Employees who are in a position requiring at least
1,000 hours of service during a plan year and who are 21 years of age are eligible to participate in the ESOP.  The Plan included 401(k) provisions and the
former Gulf National Bank Profit Sharing Plan.  Effective January 1, 2001, the ESOP was amended to separate the 401(k) funds into the Peoples Financial
Corporation 401(k) Profit Sharing Plan. The separation had no impact on the eligibility or benefits provided to participants of either plan.  The 401(k) 
provides for a matching contribution of 75% of the amounts contributed by the employee (up to 6% of compensation).  Contributions are determined by
the  Board  of  Directors  and  may  be  paid  either  in  cash  or  Peoples  Financial  Corporation  capital  stock.    Total  contributions  to  the  plans  charged  to 
operating expense were $280,000, $220,000 and $330,000 in 2014, 2013 and 2012, respectively.

Compensation expense of $7,678,640, $7,594,790 and $7,691,059 was the basis for determining the ESOP contribution allocation to participants for 2014,
2013 and 2012, respectively.  The ESOP held 315,269, 359,030 and 383,141 allocated shares at December 31, 2014, 2013 and 2012, respectively.

The  Company  established  an  Executive  Supplemental  Income  Plan  and  a  Directors'  Deferred  Income  Plan,  which  provide  for  pre-retirement  and 
post-retirement benefits to certain key executives and directors.  Benefits under the Executive Supplemental Income Plan are based upon the position and
salary of the officer at retirement or death.  Normal retirement benefits under the plan are equal to 67% of salary for the president and chief executive
officer, 58% of salary for the executive vice president and 50% of salary for all other executive officers and are payable monthly over a period of fifteen
years.    Under  the  Directors’   Deferred  Income  Plan,  the  directors  are  given  an  opportunity  to  defer  receipt  of  their  annual  directors’   fees  until  age 
sixty-five.  For those who choose to participate, benefits are payable monthly for ten years beginning the first day of the month following the director’s
normal retirement date. The normal retirement date is the later of the normal retirement age (65) or separation of service.   Interest on deferred fees
accrues at an annual rate of ten percent, compounded annually.  The Company has acquired insurance policies, with the bank subsidiary as owner and
beneficiary, which it may use as a source to pay potential benefits to the plan participants. These contracts are carried at their cash surrender value, which
amounted to $16,370,384, $15,824,497 and $15,363,241 at December 31, 2014, 2013 and 2012, respectively.  The present value of accumulated benefits under
these plans, using an interest rate of 4.50% in 2014 and 2013 and 5.25% in 2012, and the interest ramp-up method in 2014, 2013 and 2012, has been accrued.
The  accrual  amounted  to  $11,465,119,  $11,004,738  and  $10,572,681  at  December  31,  2014,  2013  and  2012,  respectively,  and  is  included  in  Employee  and 
director benefit plans liabilities.

The Company also has additional plans for non-vested post-retirement benefits for certain key executives.  The Company has acquired insurance policies,
with the bank subsidiary as owner and beneficiary, which it may use as a source to pay potential benefits to the plan participants.  These contracts are
carried  at  their  cash  surrender  value,  which  amounted  to  $1,346,910,  $1,218,175  and  $1,105,741  at  December  31,  2014,  2013  and  2012,  respectively.    The 
present value of accumulated benefits under these plans using an interest rate of 4.50% in 2014 and 2013 and 5.25% in 2012, and the projected unit cost
method  has  been  accrued.    The  accrual  amounted  to  $1,450,280,  $1,435,554,  and  $1,328,657  at  December  31,  2014,  2013  and  2012,  respectively,  and  is 
included in Employee and director benefit plans liabilities.

31

Additionally,  there  are  two  endorsement  split  dollar  policies,  with  the  bank  subsidiary  as  owner  and  beneficiary,  which  provide  a  guaranteed  death 
benefit to the participants’  beneficiaries.  These contracts are carried at their cash surrender value, which amounted to $277,278, $269,271 and $262,466
at December 31, 2014, 2013 and 2012, respectively.  The present value of accumulated benefits under these plans using an interest rate of 4.50% in 2014 and
2013, and 5.25% in 2012, and the projected unit cost method has been accrued.  The accrual amounted to $80,997, $78,759 and $68,253 at December 31,
2014, 2013 and 2012, respectively, and is included in Employee and director benefit plans liabilities.

The Company has additional plans for non-vested post-retirement benefits for directors.  The Company has acquired insurance policies, with the bank
subsidiary as owner and beneficiary, which it may use as a source to pay potential benefits to the plan participants.  These contracts are carried at their
cash  surrender  value,  which  amounted  to  $150,687,  $138,001  and  $129,367  at  December  31,  2014,  2013  and  2012,  respectively.    The  present  value  of 
accumulated benefits under these plans using an interest rate of 4.50% in 2014 and 2013 and 5.25% in 2012, and the projected unit cost method has been
accrued.  The accrual amounted to $210,207, $206,650 and $192,528 at December 31, 2014, 2013 and 2012, respectively, and is included in Employee and
director benefit plans liabilities.

The Company provides post-retirement health insurance to certain of its retired employees.  Employees are eligible to participate in the retiree health plan
if they retire from active service no earlier than their Social Security normal retirement age, which varies from 65 to 67 based on the year of birth.  In 
addition, the employee must have at least 25 continuous years of service with the Company immediately preceding retirement.  However, any active
employee who was at least age 65 as of January 1, 1995, does not have to meet the 25 years of service requirement.   The accumulated post-retirement 
benefit obligation at January 1, 1995, was $517,599, which the Company elected to amortize over 20 years.  The Company reserves the right to modify,
reduce or eliminate these health benefits.  The Company has chosen to not offer this post-retirement benefit to individuals entering the employ of the
Company after December 31, 2006.   Effective January 1, 2012, the Company amended the retiree health plan.  This amendment requires that employees
who are eligible and enroll in the bank subsidiary’s group medical and dental health care plans upon their retirement must enroll in Medicare Parts A, B
and  D  when  first  eligible  upon  their  retirement  from  the  bank  subsidiary.    This  results  in  the  bank  subsidiary’s  programs  being  secondary  insurance 
coverage for retired employees and any dependent(s), if applicable, while Medicare Parts A and B will be their primary coverage, and Medicare Part D
will be the sole and exclusive prescription drug benefit plan for retired employees.  This amendment reduced the accumulated post-retirement benefit
obligation by $3,799,308 as of December 31, 2011.  Effective January 1, 2014, the Company amended the retiree health plan.  This amendment reduces the
age  for  eligibility  to  60  for  those  employees  meeting  all  other  eligibility  requirements.  This  amendment  increased  the  accumulated  post-retirement 
benefit obligation by $1,150,229 as of December 31, 2013.  

The following is a summary of the components of the net periodic post-retirement benefit cost (credit)(in thousands):

Years Ended December 31,

Service cost

Interest cost

Amortization of net gain

Amortization of prior service credit

$ \

2014

105

132

(14)

(81)

$

2013

55

82

(2)

(183)

$

2012

45

72

(16)

(203)

Net periodic post-retirement benefit cost (credit)

$

\\

142

$   

(48)

$   

(102)

The  discount  rate  used  in  determining  the  accumulated  post-retirement  benefit  obligation  was  4.00%  in  2014,  4.80%  in  2013  and  4.00%  in  2012.    The
assumed health care cost trend rate used in measuring the accumulated post-retirement benefit obligation was 7.00% in 2014.  The rate was assumed to
decrease  gradually  to  5.00%  for  2022  and  remain  at  that  level  thereafter.    If  the  health  care  cost  trend  rate  assumptions  were  increased  1.00%,  the 
accumulated post-retirement benefit obligation as of December 31, 2014, would be increased by 16.45%, and the aggregate of the service and interest cost
components of the net periodic post-retirement benefit cost for the year then ended would have increased by 16.78%. If the health care cost trend rate
assumptions were decreased 1.00%, the accumulated post-retirement benefit obligation as of December 31, 2014, would be decreased by 13.02%, and the
aggregate  of  the  service  and  interest  cost  components  of  the  net  periodic  post-retirement  benefit  cost  for  the  year  then ended  would have
decreased by 13.54%.

The following table presents the estimated benefit payments for each of the next five years and in the aggregate for the next five years (in thousands):

2015

2016

2017

2018

2019

2020 – 2024

$222

191

171

147

87

828

The  following  is  a  reconciliation  of  the  accumulated  post-retirement  benefit  obligation,  which  is  included  in  Employee  and  director  benefit  plans 
liabilities (in thousands):

Accumulated post-retirement benefit obligation as of December 31, 2013
Service cost
Interest cost
Actuarial loss
Benefits paid
Accumulated post-retirement benefit obligation as of December 31, 2014

$   2,853
105
132
544
(64)
$   3,570

32

The following is a summary of the change in plan assets (in thousands):

Fair value of plan assets at beginning of year
Actual return on assets
Employer contribution
Benefits paid, net
Fair value of plan assets at end of year

2014

2013

2012

$ 

$ 

64
(64)

$

$\\\

$ \\j

$  l

67
(67)

90
(90)

Amounts recognized in the Accumulated Other Comprehensive Income (Loss), net of tax, were (in thousands):

For the year ended December 31,

2014

2013

2012

Net gain (loss)
Prior service charge
Total accumulated other comprehensive income

$        (80)
783
\\\\\\ 703

$

$       288
837
1,125

$

$           123
1,718
\\\  1,841

$

Amounts recognized in the accumulated post-retirement benefit obligation and other comprehensive income (loss) were (in thousands):
For the year ended December 31,
Unrecognized actuarial loss
Amortization of prior service cost
Total accumulated other comprehensive loss

2014
$       \  557
81
$        \ 638

The prior service credit that will be recognized in accumulated other comprehensive income during 2015 is $81,381.

N O T E   P   -   F A I R   V A L U E   M E A S U R E M E N T S   A N D   D I S C L O S U R E S :
The Company utilizes fair value measurements to record fair value adjustments to certain assets and liabilities and to determine fair value disclosures.
Available for sale securities are recorded at fair value on a recurring basis.  Additionally, from time to time, the Company may be required to record other
assets  at  fair  value  on  a  non-recurring  basis,  such  as  impaired  loans  and  ORE.    These  non-recurring  fair  value  adjustments  typically  involve  the 
application of lower of cost or market accounting or write-downs of individual assets.  Additionally, the Company is required to disclose, but not record,
the fair value of other financial instruments.

Fair Value Hierarchy
The  Company  groups  assets  and  liabilities  at  fair  value  in  three  levels,  based  on  the  markets  in  which  the  assets  and  liabilities  are  traded  and  the 
reliability of the assumptions used to determine fair value. These levels are:

Level 1 – Valuation is based upon quoted prices for identical instruments traded in active markets.
Level 2 – Valuation is based upon quoted market prices for similar instruments in active markets, quoted prices for identical or similar instruments in 
markets that are not active and model-based valuation techniques for which all significant assumptions are observable in the market.
Level  3  –  Valuation  is  generated  from  model-based  techniques  that  use  at  least  one  significant  assumption  not  observable  in  the  market.    These 
unobservable assumptions reflect estimates of assumptions that market participants would use in pricing the asset or liability.  Valuation techniques
include the use of option pricing models, discounted cash flow models and similar techniques.

Following is a description of valuation methodologies used to determine the fair value of financial assets and liabilities.  

Cash and Due from Banks
The carrying amount shown as cash and due from banks approximates fair value.

Available for Sale Securities
The fair value of available for sale securities is based on quoted market prices.  The Company’s available for sale securities are reported at their estimat-
ed fair value, which is determined utilizing several sources.  The primary source is Interactive Data Corporation, which utilizes pricing models that vary
based by asset class and include available trade, bid and other market information and whose methodology includes broker quotes, proprietary models
and vast descriptive databases.  The other source for determining fair value is matrix pricing, which is a mathematical technique used widely in the indus-
try to value debt securities without relying exclusively on quoted prices for the specific securities but rather by relying on the securities’  relationship to
other benchmark securities. All of the Company’s available for sale securities are Level 2 assets.

Held to Maturity Securities
The fair value of held to maturity securities is based on quoted market prices.

Other Investments
The carrying amount shown as other investments approximates fair value.

Federal Home Loan Bank Stock
The carrying amount shown as Federal Home Loan Bank Stock approximates fair value.

Loans
The  fair  value  of  fixed  rate  loans  is  estimated  by  discounting  the  future  cash  flows  using  the  current  rates  at  which  similar  loans  would  be  made  to 
borrowers with similar credit ratings for the remaining maturities.  The cash flows considered in computing the fair value of such loans are segmented into
categories relating to the nature of the contract and collateral based on contractual principal maturities.  Appropriate adjustments are made to reflect
probable credit losses.  Cash flows have not been adjusted for such factors as prepayment risk or the effect of the maturity of balloon notes.  The fair value
of floating rate loans is estimated to be its carrying value.  At each reporting period, the Company determines which loans are impaired. Accordingly, the
Company’s  impaired  loans  are  reported  at  their  estimated  fair  value  on  a  non-recurring  basis.    An  allowance  for  each  impaired  loan,  which  are 
generally collateral-dependent, is calculated based on the fair value of its collateral.  The fair value of the collateral is based on appraisals performed by
third-party valuation specialists.  Factors including the assumptions and techniques utilized by the appraiser are considered by Management.  If the
recorded investment in the impaired loan exceeds the measure of fair value of the collateral, a valuation allowance is recorded as a component of the
allowance for loan losses.   Impaired loans are non-recurring Level 3 assets.   

33

Other Real Estate
In the course of lending operations, Management may determine that it is necessary to foreclose on the related collateral.  Other real estate acquired
through foreclosure is carried at fair value, less estimated costs to sell.  The fair value of the collateral is based on appraisals performed by third-party
valuation  specialists.    Factors  including  the  assumptions  and  techniques  utilized  by  the  appraiser  are  considered  by  Management.  If  the  current 
appraisal  is  more  than  one  year  old  and/or  the  loan  balance  is  more  than  $200,000,  a  new  appraisal  is  obtained.    Otherwise,  the  Bank’s  in-house 
property evaluator and Management will determine the fair value of the collateral, based on comparable sales, market conditions, Management's plans
for disposition and other estimates of fair value obtained from principally independent sources, adjusted for estimated selling costs.  Other real estate is
a non-recurring Level 3 asset.   

Cash Surrender Value of Life Insurance
The carrying amount of cash surrender value of bank-owned life insurance approximates fair value.

Deposits
The fair value of non-interest bearing demand and interest bearing savings and demand deposits is the amount reported in the financial statements.  The
fair value of time deposits is estimated by discounting the cash flows using current rates for time deposits with similar remaining maturities.  The cash
flows considered in computing the fair value of such deposits are based on contractual maturities, since approximately 98% of time deposits provide for
automatic renewal at current interest rates.

Federal Funds Purchased and Securities Sold under Agreements to Repurchase
The carrying amount shown as federal funds purchased and securities sold under agreements to repurchase approximates fair value.

Borrowings from Federal Home Loan Bank
The fair value of FHLB fixed rate borrowings is estimated using discounted cash flows based on current incremental borrowing rates for similar types of
borrowing arrangements.  The fair value of  FHLB variable rate borrowings is estimated to be its carrying value.

The balances of available for sale securities, which are the only assets measured at fair value on a recurring basis, by level within the fair value hierarchy
and by investment type, as of December 31, 2014, 2013 and 2012, were as follows (in thousands):   

Level 1
$287,078

$287,078

Level 1
$287,078

$287,078

Level 1
$287,078

Level 3
$287          ,078

Fair Value Measurements Using
Level 2
$      \\\\\\\29,654
117,989
35,817
31,012
650
$    \\\\\\\\  215,122

Fair Value Measurements Using
Level 2
$       43,648
145,805
50,326
35,011
650
$  \\\   275,440

$28          7,078

Level 3
$28          7,078

$28          7,078

Fair Value Measurements Using
Level 2
$  \     54,096
149,098
17,441
37,591

Level 3
$28          7,078

650      

$287,078

$

258,876

$28          7,078

December 31, 2014:
U.S. Treasuries
U.S. Government agencies
Mortgage-backed securities
States and political subdivisions
Equity securities
Total

December 31, 2013:
U.S. Treasuries
U.S. Government agencies
Mortgage-backed securities
States and political subdivisions
Equity securities
Total

December 31, 2012:
U.S. Treasuries
U.S. Government agencies
Mortgage-backed securities
States and political subdivisions
Equity securities
Total

Total
$      29,654
117,989
35,817
31,012
650
$  \\\\\     215,122

Total
$  \\\   43,648
145,805
50,326
35,011
650
$      275,440

Total
$  \\\    54,096
149,098
17,441
37,591
650
258,876

$

34

Impaired loans, which are measured at fair value on a non-recurring basis, by level within the fair value hierarchy as of December 31, 2014, 2013 and 2012
were as follows (in thousands): 

December 31:
2014
2013
2012

$

Total
\\\\ 10,610
18,831
16,030

Fair Value Measurements Using
Level 2
$ \\\7,078

Level 1
$87,\\\78

287,07820

7,078

87,078

Level 3
$\\\   10,610
18,831
16,030

Other real estate, which is measured at fair value on a non-recurring basis, by level within the fair value hierarchy as of December 31, 2014, 2013 and 2012
are as follows (in thousands):

December 31:
2014
2013
2012

Level 1
287,078$$$$    \\   \k

Fair Value Measurements Using
Level 2
$ \        j

Total
$   \ 7,646
9,630
7,008

The following table presents a summary of changes in the fair value of other real estate which is measured using Level 3 inputs (in thousands):

For the year ended December 31,
Balance, beginning of year
Loans transferred to ORE
Sales
Writedowns
Insurance proceeds from casualty loss
Balance, end of year

2014

$  \\\\  9,630                
1,345              

(2,068)
(1,261)

$    \  7,646

2013
$ 7,008
4,537
(1,188)
(670)
(57)
$   \9,630

Level 3
$    7,646
9,630
7,008

2012
$ \  6,153
2,576
(1,568)
(153)

$ 7,008

35

The carrying value and estimated fair value of assets and liabilities, by level within the fair value hierarchy, at December 31, 2014, 2013 and 2012, are as
follows (in thousands):

December 31,2014:
Financial Assets:
Cash and due from banks
Available for sale securities
Held to maturity securities
Other Investments
Federal Home Loan Bank stock
Loans, net
Other real estate
Cash surrender value of life insurance
Financial Liabilities: 
Deposits:
Non-interest bearing
Interest bearing
Federal funds purchased and 
securities sold under 
agreements to repurchase
Borrowings from 
Federal Home Loan Bank

December 31,2013:
Financial Assets:
Cash and due from banks
Available for sale securities
Held to maturity securities
Other Investments
Federal Home Loan Bank stock
Loans, net
Other real estate
Cash surrender value of life insurance
Financial Liabilities: 
Deposits:
Non-interest bearing
Interest bearing
Federal funds purchased and 
securities sold under 
agreements to repurchase
Borrowings from 
Federal Home Loan Bank

December 31,2012:
Financial Assets:
Cash and due from banks
Available for sale securities
Held to maturity securities
Other Investments
Federal Home Loan Bank stock
Loans, net
Other real estate
Cash surrender value of life insurance
Financial Liabilities: 
Deposits:
Non-interest bearing
Interest bearing
Federal funds purchased and 
securities sold under 
agreements to repurchase
Borrowings from 
Federal Home Loan Bank

Carrying Amount

Level 1

Fair Value Measurements Using
Level 2

Level 3

$287,078

355,004
7,646

289,466

$287,078

369,117
9,630

322,535

$287,078

425,627
7,008

376,209

$287,078
215,122
17,859

2,504

18,145

40,720

$287,078
275,440
10,686

3,834

17,456

79,051

$287,078
258,876
7,225

2,380

16,861

10,271

$   23,556
215,122
17,784
2,962
2,504
353,201
7,646
18,145

103,607
289,107

124,206

38,708

$   36,264
275,440
11,142
3,262
3,834
366,415
9,630
17,456

107,117
321,441

139,639

77,684

$   54,020
258,876
7,125
3,450
2,380
422,226
7,008
16,861

102,609
373,110

194,234

7,912

$   23,556

2,962

103,607

124,206

$   36,264

3,262

107,117

139,639

$   54,020

3,450

102,609

194,234

36

Total

$   23,556
215,122
17,859
2,962
2,504
355,004
7,646
18,145

103,607
289,466

40,720

$   36,264
275,440
10,686
3,262
3,834
369,117
9,630
17,456

107,117
322,535

139,639

79,051

$   54,020
258,876
7,225
3,450
2,380
425,627
7,008
16,861

102,609
376,209

194,234

10,271

P E O P L E S  

  F I N A N C I A L   C O R P O R A T I O N   A N D   S U B S I D I A R I E S

R E P O R T   O F   I N D E P E N D E N T   R E G I S T E R E D   P U B L I C   A C C O U N T I N G   F I R M

To the Board of Directors and Shareholders

Peoples Financial Corporation

Biloxi, Mississippi

We have audited the accompanying consolidated statements of condition of Peoples Financial Corporation and subsidiaries (the “ Company” ) as of

December 31, 2014, 2013 and 2012, and the related consolidated statements of operations, comprehensive income (loss), shareholders’  equity, and cash

flows for the years then ended. These financial statements are the responsibility of the Company's management. Our responsibility is to express an

opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require

that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The

Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audits included 

consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not

for the purpose of expressing an opinion of the effectiveness of the Company's internal control over financial reporting. Accordingly, we express no

such opinion. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the

accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. 

We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Peoples Financial

Corporation and subsidiaries as of December 31, 2014, 2013 and 2012, and the results of their operations and their cash flows for the years then ended in

conformity with accounting principles generally accepted in the United States of America.

Atlanta, Georgia

March 18, 2015

37

F I V E - Y E A R   C O M P A R A T I V E   S U M M A R Y   O F   S E L E C T E D   F I N A N C I A L   I N F O R M A T I O N  
( I N   T H O U S A N D S   E X C E P T   P E R   S H A R E   D A T A ) :

Peoples Financial Corporation and Subsidiaries

Balance Sheet Summary

Total assets

Available for sale securities

Held to maturity securities

Loans, net of unearned discount

Deposits

Borrowings from FHLB

Shareholders' equity

Summary of Operations

Interest income

Interest expense

Net interest income

Provision for loan losses

Net interest income after 

provision for loan losses

Non-interest income

Non-interest expense

Income (loss) before taxes

Income tax expense (benefit)

Net income (loss)

Per Share Data

2014

2013

2012

2011

2010

$    668,895

$    762,264

$    804,912

$    804,152

$   786,545

215,122

17,784

362,407

392,714

38,708

94,951

275,440

11,142

375,349

428,558

77,684

99,147

258,875

7,125

431,083

475,719

7,912

110,754

278,918

1,428

432,407

468,439

53,324

109,452

287,078

1,915

409,899

484,140

42,957

101,357

$  

22,156

$   24,956

$   24,628

$   25,033

$ 

29,675

1,441

20,715

7,404

13,311

8,619

27,208

(5,278)

4,726

1,447

23,509

9,661

13,848

9,067

25,654

(2,739)

(2,201)

2,067

22,561

4,264

18,297

9,529

25,277

2,549

(92)

3,178

21,855

2,935

18,920

9,860

28,781

(1)

(1,204)

4,601

25,074

6,845

18,229

10,114

27,581

762

(723)

$ \\\   (10,004)

$

(538)

$

2,641

$

1,203

$ 

1,485

Basic and diluted earnings per share

$     \\   (1.95)

$  

(.10)

$  

Dividends per share

Book value

.10

18.53

19.35

.51

.20

21.56

$  

.23

.19

21.31

Weighted average number of shares

5,123,186

5,128,889

5,136,918

5,136,918

Selected Ratios

Return on average assets

Return on average equity

Primary capital to average assets

Risk-based capital ratios:

Tier 1

Total

(1.38)%

(10.31)%

14.64%

20.70%

21.95%

(.07)%

(.51)%

13.64%

21.54%

22.79%

.32%

2.40%

14.71%

20.04%

21.29%

.15%

1.14%

14.59%

19.61%

20.86%

$  

.29

.20

19.68

5,151,661

.18%

1.45%

12.96%

21.01%

22.26%

38

P E O P L E S   F I N A N C I A L   C O R P O R A T I O N   A N D   S U B S I D I A R I E S

Summary of Quarterly Results of Operations (In Thousands Except per Share Data): 
Quarter Ended, 2014
Interest income 
Net interest income 
Provision for loan losses 
Income (loss) before income taxes 
Net income (loss)
Basic and diluted earnings (loss) per share 

March 31 
$     5,847 
5,561
537
490
579
.11

Quarter Ended, 2013
Interest income 
Net interest income 
Provision for loan losses 
Income (loss) before income taxes 
Net income (loss)
Basic and diluted earnings (loss) per share 

March 31 
$    5,854 
5,447
539
617
606
.12

June 30 
$    5,750
5,389
537
100
335
.07

June 30 
$    5,750
5,352
3,538
(1,989)
(1,147)
(.23)

September 30 
$\\\\\\\\\ 5,467
4,896
3,541
(3,053)
(1,799)
(.35)

September 30 
$ \\\\\\  5,805
5,431
542
781
886
.18

December 31
$ \\\\    5,092
4,869
2,789
(2,815)
(9,119)
(1.78)

December 31
$ \\    7,547
7,279
5,042
(2,148)
(883)
(.17)

Market Information 
The Company's stock is traded under the symbol PFBX and is quoted in publications under "PplFnMS". The following table sets forth the high and low sale
prices of the Company's common stock as reported on the NASDAQ Stock Market. 
Year 
2014

$    

Quarter 
1st 
2nd 
3rd 
4th 

High 
$    13.75
13.75
13.66
13.59

Low 
12.91 
12.12
12.86
12.35 

Dividend per share 
$   \\    -
.10
-
-

2013

1st 
2nd 
3rd 
4th 

$    12.75
13.44
13.14
13.24

$       9.27 
12.02
11.17
11.53 

$        .

Performance Graph
The graph below compares the Company's annual percentage change in cumulative total shareholder return on common shares over the last five years
with the cumulative total return of a broad equity market index of companies, the NASDAQ Market Index, and a peer group consisting of the Morningstar
Industry Group, Regional - Southeast Banks (“ Morningstar” ). This presentation assumes $100 was invested in shares of the relevant issuers on January 1,
2010,  and  that  dividends  received  were  immediately  invested  in  additional  shares.  The  graph  plots  the  value  of  the  initial  $100  investment  at 
one  year  intervals.  For  purposes  of  constructing  this  data,  the  returns  of  each  component  issuer  have  been  weighted  according  to  that  issuer's
market capitalization.

39

P E O P L E S  

  F I N A N C I A L   C O R P O R A T I O N   A N D   S U B S I D I A R I E S

C O R P O R A T E   I N F O R M A T I O N

Corporate Office 

Mailing Address

P. O. Box 529

Biloxi, MS 39533-0529

Physical Address

152 Lameuse Street

Biloxi, MS 39530

(228) 435-8205

Website

www.thepeoples.com

Corporate Stock

Shareholder Information

For complete information concerning the common stock of

Peoples Financial Corporation, including dividend reinvestment,

or general information about the Company, direct inquiries to

transfer agent/investor relations: 

Asset Management & Trust Services Department

The Peoples Bank, Biloxi, Mississippi

P. O. Box 1416, Biloxi, Mississippi 39533-1416 

(228) 435-8208, e-mail: investorrelations@thepeoples.com

Independent Registered Public Accounting Firm

Porter Keadle Moore, LLC

Atlanta, Georgia

The common stock of Peoples Financial Corporation is traded 

on the NASDAQ Capital Market under the symbol: PFBX. 

S.E.C. Form 10-K Requests

The current market makers are:

A copy of the Annual Report on Form 10-K, as filed with the

FIG Partners LLC

Hovde Capital Advisors

Knight Equity Markets, L.P.

Securities and Exchange Commission, may be obtained without

charge by directing a written request to: 

Lauri A. Wood, Chief Financial Officer and Controller

RAYMOND JAMES Morgan Keegan

Peoples Financial Corporation

Stifel Nicolaus & Co.

Sterne, Agee & Leach, Inc.

P. O. Drawer 529, Biloxi, Mississippi 39533-0529

(228) 435-8412, e-mail: lwood@thepeoples.com

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P E O P L E S  

  F I N A N C I A L   C O R P O R A T I O N   A N D   S U B S I D I A R I E S

B R A N C H   L O C A T I O N S

The Peoples Bank, Biloxi, Mississippi

Biloxi Branches

Main Office

Other Branches

Bay St. Louis Office

152 Lameuse Street, Biloxi, Mississippi 39530

408 Highway 90 East, Bay St. Louis, Mississippi 39520

(228) 435-5511

(228) 897-8710

Asset Management and Trust Services Department

Diamondhead Office

Personal and Corporate Trust Services

758 Vieux Marche, Biloxi, Mississippi 39530

5429 West Aloha Drive, Diamondhead, Mississippi 39525

(228) 897-8714

(228) 435-8208

Cedar Lake Office

D’ Iberville-St. Martin Office

10491 Lemoyne Boulevard, D’ Iberville, Mississippi 39532

1740 Popps Ferry Road, Biloxi, Mississippi 39532

(228) 435-8202

(228) 435-8688

Keesler AFB Office

1507 Meadows Drive

Keesler AFB, MS 39534

(228) 435-8690

West Biloxi Office

2560 Pass Road, Biloxi, Mississippi 39531

(228) 435-8203

Gulfport Branches

Armed Forces Retirement Home Office

Gautier Office

2609 Highway 90, Gautier, Mississippi 39553

(228) 497-1766

Long Beach Office

298 Jeff Davis Avenue, Long Beach, Mississippi 39560

(228) 897-8712

Ocean Springs Office

2015 Bienville Boulevard, Ocean Springs, Mississippi 39564

(228) 435-8204

1800 Beach Drive, Gulfport, Mississippi 39507

Pass Christian Office

(228) 897-8724

301 East Second Street, Pass Christian, Mississippi 39571

Downtown Gulfport Office

1105 30th Avenue, Gulfport, Mississippi 39507

Saucier Office

(228) 897-8719

(228) 897-8715

Handsboro Office

17689 Second Street, Saucier, Mississippi 39574

(228) 897-8716

0412 E. Pass Road, Gulfport, Mississippi 39507

Waveland Office

(228) 897-8717

Orange Grove Office

470 Highway 90, Waveland, Mississippi 39576

(228) 467-7257

12020 Highway 49 North, Gulfport, Mississippi 39503

Wiggins Office

(228) 897-8718

1312 S. Magnolia Drive, Wiggins, Mississippi 39577

(228) 897-8722

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P E O P L E S  

  F I N A N C I A L   C O R P O R A T I O N   A N D   S U B S I D I A R I E S

B O A R D   O F   D I R E C T O R S

B O A R D   O F   D I R E C T O R S

Peoples Financial Corporation

B O A R D   O F   D I R E C T O R S

The Peoples Bank, Biloxi, Mississippi

Chevis C. Swetman, Chairman of the Board

Chevis C. Swetman, Chairman

Dan Magruder, Vice Chairman; President, Rex Distributing Co., Inc.

Tyrone J. Gollott, Vice-Chairman; President, G & W Enterprises, Inc.

Drew Allen, President,Allen Beverages, Inc. 

Drew Allen, President, Allen Beverages, Inc.

Rex E. Kelly, Principal, Strategic Communications

A. Wes Fulmer, Executive Vice-President

Jeffrey H. O’Keefe, President, Bradford-O’Keefe Funeral Homes, Inc.

Liz Corso Joachim, President, Frank P. Corso, Inc.

O F F I C E R S

Rex E. Kelly, Principal, Strategic Communications

Dan Magruder, President, Rex Distributing Co., Inc.

Peoples Financial Corporation

Jeffrey H. O’Keefe, President, Bradford-O’Keefe Funeral Homes, Inc.

Chevis C. Swetman, President and CEO

A. Wes Fulmer, Executive Vice-President

S E N I O R   M A N A G E M E N T

Ann F. Guice, First Vice-President

The Peoples Bank, Biloxi, Mississippi

J. Patrick Wild, Second Vice-President

Chevis C. Swetman, President and CEO

Evelyn R. Herrington, Vice-President and Secretary

A. Wes Fulmer, Executive Vice-President

John J. Theiler, Vice-President

Lauri A. Wood, Senior Vice-President and Cashier

Lauri A. Wood, Chief Financial Officer and Controller

Ann F. Guice, Senior Vice-President

J. Patrick Wild, Senior Vice-President

Evelyn R. Herrington, Senior Vice-President 

John J. Theiler, Senior Vice-President

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