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PFSweb

pfsw · NASDAQ Industrials
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Employees 1001-5000
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FY2018 Annual Report · PFSweb
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 10-K

☒

☐

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2018

or

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from              to

Commission file number 000-28275

PFSWEB, INC.

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

505 Millennium Drive, Allen, Texas
(Address of principal executive offices)

75-2837058
(I.R.S. Employer
Identification Number)

75013
(Zip code)

Registrant’s telephone number, including area code
972-881-2900

Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act:
Common Stock, par value $.001 per share

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.   Yes  ☐    No  ☒

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.   Yes  ☐    No  ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
  Yes  ☒    No  ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T

(§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such fi les).   Yes  ☒    No  ☐

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K  (§ 229.405 of this chapter) is not contained herein, and will not be
contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. ☐

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  a  smaller  reporting  company,  or  an  emerging
growth  company.  See  the  definitions  of  “large  accelerated  filer,”  “accelerated  filer,”  “smaller  reporting  company,”  and  “emerging  growth  company”  in  Rule  12b-2  of  the
Exchange Act.

Large accelerated filer
Non-accelerated filer

  ☐
  ☐

   Accelerated filer
   Smaller reporting company
  Emerging Growth

  ☒
  ☒
  ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised

financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicated by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).   Yes  ☐    No  ☒

The aggregate market value of the voting Common Stock held by non-affiliates of the registrant as of June 30, 2018 (based on the closing price as reported by the

National Association of Securities Dealers Automated Quotation System) was $147,258,058.

There were 19,260,829 shares of the registrant’s Common Stock outstanding as of March 8, 2019.

DOCUMENTS INCORPORATED BY REFERENCE

Information required by Part III of this Form 10-K, to the extent not set forth herein, is incorporated herein by reference to the registrant’s definitive proxy statement

for its 2019 annual meeting of shareholders, which is expected to be filed with the Securities and Exchange Commission by April 30, 2019.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
INDEX

Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.

Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.

PART 1

   Business
   Risk Factors
   Unresolved Staff Comments
   Properties
   Legal Proceedings
   Mine Safety Disclosure

PART II

   Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
   Selected Consolidated Financial Data
   Management’s Discussion and Analysis of Financial Condition and Results of Operations
   Quantitative and Qualitative Disclosure About Market Risk
   Financial Statements and Supplementary Data
  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
   Controls and Procedures
   Other Information

PART III

Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

   Directors and Executive Officers and Corporate Governance
   Executive Compensation
   Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
   Certain Relationships and Related Transactions and Director Independence
   Principal Accountant Fees and Services

PART IV

Item 15.
Item 16.
Signatures

   Exhibits, Financial Statement Schedules
   Form 10-K Summary

Page

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FORWARD-LOOKING STATEMENTS CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934, including statements that involve expectations, plans or intentions (such as those relating to future business,
future results of operations or financial condition, new or planned features or services, or management strategies). You can identify these forward-looking
statements by words such as “may,” “will,” “would,” “should,” “could,” “expect,” “anticipate,” “believe,” “estimate,” “intend,” “plan,” “potential,” “intend,”
“project,” and other similar expressions. These forward-looking statements involve risks and uncertainties, and may include assumptions as to how we may
perform  in  the  future.  Although  we  believe  the  expectations  reflected  in  our  forward-looking  statements  are  reasonable,  we  cannot  guarantee  these
expectations will actually be achieved. In addition, some forward-looking statements are based upon assumptions about future events that may not prove to be
accurate. Therefore, our actual results may differ materially from those expressed or implied in our forward-looking statements. Such risks and uncertainties
include, among others, those discussed in “Item 1A: Risk Factors” of this Annual Report on Form 10-K, as well as in our consolidated financial statements,
related notes, and the other information appearing elsewhere in this report and our other filings with the Securities and Exchange Commission, or the SEC.
We do not intend, and undertake no obligation, to update any of our forward-looking statements after the date of this report to reflect actual results or future
events or circumstances. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.

 
 
 
 
 
 
    
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
PART I

Item 1.

General

Business

Unless otherwise indicated, all references to “PFSweb,” “the Company,” “we,” “us” and “our” refer to PFSweb, Inc., a Delaware corporation, and

its subsidiaries; references to “Supplies Distributors” refer to our subsidiary, Supplies Distributors, Inc., and its subsidiaries.

PFSweb,  Inc.,  was  incorporated  in  1999  in  the  state  of  Delaware  and  maintains  its  corporate  headquarters  in  Allen,  Texas.  All  of  our  services  are
provided through our direct and indirect wholly-owned subsidiaries as noted above. In December 1999, PFSweb consummated an initial public offering of its
common stock and became listed for trading on The NASDAQ Exchange under the symbol “PFSW.”

PFSweb is a Global Commerce Services Company. We manage the entire customer shopping experience for major branded manufacturers and retailers
through  two  business  segments,  LiveArea  Professional  Services  and  PFS  Operations.    The  LiveArea  Professional  Services  segment  provides  services  to
support  or  improve  the  digital  shopping  experience  of  shopping  online,  such  as  strategic  commerce  consulting,  design  and  digital  marketing  services  and
technology  services.  The  PFS  Operations  segment  provides  services  to  support  or  improve  the  physical,  post-click  experience,  such  as  logistics  and
fulfillment, customer care and order to cash services including distributed order orchestration and payment services. We offer our services on an à la carte
basis or as a complete end-to-end solution.  Major brands and other companies turn to us to optimize their customer experiences and enhance their traditional
and online business channels, creating commerce without compromise.

The services we offer are primarily organized into the following categories:

LiveArea Professional Services

•

•

•

Strategic Commerce Consulting Services

Design and Digital Marketing Services

Technology Services

PFS Operations

•

•

•

Order to Cash

Fulfillment

Customer Care

Our  executive  offices  are  located  in  Allen,  Texas  which  is  where  we  also  maintain  our  primary  technology  operations  and  provide  professional
services. We operate state-of-the-art contact centers in Dallas, Texas, Richmond Hill, Ontario, Canada, Liège, Belgium, and Basingstoke, United Kingdom
(“U.K.”). We lease warehouse facilities of approximately 1.6 million square feet in Memphis, Tennessee, Southaven, Mississippi, Richmond Hill, Ontario,
Canada,  Liège,  Belgium,  and  Southampton,  U.K.  allowing  us  to  provide  global  distribution  solutions.  Additionally,  we  engage  in  business  development
activities  and  provide  additional  professional  services  and/or  technology  services  from  our  offices  in  Minnesota,  New  York,  North  Carolina,  Washington,
U.K., Bulgaria and India.

GLOBAL COMMERCE SOLUTIONS

LiveArea Professional Services and PFS Operations serve as the “brand behind the brand” for companies seeking to increase efficiencies, enter new
markets or launch optimized sales channels. As an eCommerce development firm, digital agency and business process outsourcer, we offer scalable and cost-
effective solutions for brand manufacturers, online retailers, and distributors across a wide range of industry segments. We provide our clients with seamless
and transparent solutions to support their business strategies, allowing them to focus on their core competencies. Leveraging our technology, expertise and
proven methodologies, we enable clients to develop and deploy new products and implement new business strategies or address new distribution channels
rapidly and efficiently through our optimized solutions. Our clients engage us both as a consulting partner to assist them in the design of a business solution as
well as a virtual and physical infrastructure partner to provide the mission critical operations required to build and manage their business solution. Together,
we  not  only  help  our  clients  define  new  ways  of  doing  business,  but  also  provide  them  the  technology,  physical  infrastructure  and  professional  resources
necessary to quickly implement their business model. We allow our clients to quickly and dramatically change how they “go-to-market.”

Each client has a unique business model and unique strategic objectives that often require highly customized solutions. We support clients in a wide
array  of  industries,  including  fashion  apparel  and  accessories,  fragrance  and  beauty  products,  consumer  packaged  goods  (“CPG”),  home  furnishings  and
housewares, coins and collectibles, and technology products. These clients turn to LiveArea Professional Services and PFS Operations for help in addressing
a variety of business needs that include strategic

1

 
 
 
 
 
 
 
consulting,  commerce  creative  design  and  development,  customer  satisfaction  and  retention,  time-definite  logistics,  vendor  managed  inventory  and
integration,  supply  chain  compression,  cost  model  realignments,  transportation  management  and  international  expansion,  among  others.  We  also  act  as  a
constructive  agent  of  change,  providing  clients  the  ability  to  alter  their  current  distribution  model,  establish  direct  relationships  with  end-customers,  and
reduce  the  overall  time  and  costs  associated  with  existing  distribution  channel  strategies.  Our  clients  are  seeking  solutions  that  will  provide  them  with
dynamic supply chain and multi-channel marketing efficiencies, while ultimately delivering a world-class, branded customer service experience.

Our value proposition is to become a seamless, well integrated extension of our clients’ enterprises by delivering superior solutions that drive optimal
customer  experiences.  On  behalf  of  the  brands  we  serve,  we  strive  to  increase  and  enhance  sales  and  market  growth,  bolster  customer  satisfaction  and
customer retention, and drive costs out of the business through operations and technology related efficiencies. As both a virtual and a physical infrastructure
for our clients’ businesses, we embrace their brand values and strategic objectives. By utilizing our services, our clients are able to:

Quickly Capitalize on Market Opportunities. Our solutions empower clients to rapidly implement their supply chain and eCommerce strategies and
take advantage of opportunities without lengthy integration and implementation efforts. We have readily available advanced technology and physical
infrastructure  that  is  flexible  in  its  design,  which  facilitates  quick  integration  and  implementation.  The  solution  is  designed  to  allow  our  clients  to
deliver consistent quality service as transaction volumes grow and also to handle daily and seasonal peak periods. Through our international locations,
our clients expand the global reach of their products.

Improve  the  Customer  Experience.  We  enable  our  clients  to  provide  their  customers  with  a  high-touch,  positive  buying  experience  thereby
maintaining and promoting brand loyalty. Through our use of advanced technology, we can respond directly to customer inquiries by e-mail, voice or
data communication and assist them with online ordering and product information. We believe we offer our clients a “world-class” level of service,
including high-touch customer care service centers, detailed Customer Relationship Management (“CRM”) reporting and exceptional order accuracy.
We have significant experience in the development of eCommerce storefronts that allows us to recommend features and functions easily navigated and
understood by our clients’ customers. Our technology platform is designed to ensure high levels of reliability and fast response times for our clients’
customers. Because of our technology, our clients benefit from being able to offer the latest in customer communication and response conveniences to
their  customers.    Our  fulfillment  facilities  are  designed  for  efficient  multi-brand  operation  with  an  emphasis  on  creating  branded  fulfillment
experiences featuring custom packaging, gift wrapping, extensive personalization options and build-to-order and build-to-stock kitting.

Minimize Investment and Improve Operating Efficiencies. One of the most significant benefits outsourcing provides is the ability to transform fixed
costs into variable costs. By eliminating the need to invest in a fixed capital infrastructure, our clients’ costs typically become more directly correlated
with volume increases or declines. Further, as volume increases drive the demand for greater infrastructure or capacity, we are able to quickly deploy
additional resources. We provide services to multiple clients, which enables us to offer our clients economies of scale and resulting cost efficiency that
they may not have been able to obtain on their own. Additionally, because of the large number of daily transactions we process, we have been able to
justify  investments  in  levels  of  automation,  security  surveillance,  quality  control  processes  and  transportation  carrier  interfaces  that  are  typically
outside  the  scale  of  investment  that  our  clients  might  be  able  to  cost  justify  on  their  own.  These  additional  capabilities  can  provide  our  clients  the
benefits of enhanced operating performance and efficiency and expanded customer service options.

Access a Sophisticated Technology Ecosystem. We provide our clients with access to a Technology Ecosystem featuring best-of-breed eCommerce
technologies  together  in  a  single,  integrated,  Payment  Card  Industry  (“PCI”)  certified  order  to  cash  offering.  Powered  by  leading  enterprise-class
software solutions, our order to cash platform is seamlessly integrated into a variety of eCommerce platforms and supporting technology components
and  services  to  provide  an  end-to-end  eCommerce  solution.  Built  to  accelerate  the  implementation  process,  the  Technology  Ecosystem  allows  for
flexible integrations with other technology providers and client systems.

Our Technology Ecosystem also extends beyond the digital world and into physical commerce channels. Brands and retailers today require flexible
technology to control customer shopping experiences regardless of where they shop. Deploying ship from store, in-store pick up, pop-up distribution
centers,  or  mobile  point  of  sale  capabilities  are  just  a  few  examples  of  how  we  can  enable  brands  to  create  a  dynamic  and  unique  omni-channel
shopping experience.

We believe our highest value proposition is achieved when our clients engage our full end-to-end suite of services from both LiveArea Professional
Services and PFS Operations. However, we provide our clients with the opportunity to customize their solution by selecting only certain services from our
offering in à la carte fashion. We believe this flexibility and willingness to create a customized solution for each client differentiates us from our competition.

2

 
LiveArea Professional Services

Through  the  LiveArea  Professional  Services  business  segment,  we  bring  together  a  comprehensive  portfolio  of  commerce-focused  professional
services.  Key  offerings  include  strategic  commerce  consulting,  design,  digital  marketing  and  technology  development  services.    Delivering  a  boutique
approach and world-class capabilities, we create digital experiences that deliver tangible results.  

Our  strategic  approach  addresses  the  entire  customer  journey.  From  brand  strategy  and  digital  experiences  to  the  day-to-day  mechanics  of  digital
marketing services, we help brands stand apart from competitors, connect with customers and drive revenue. Our end-to-end, omni-channel expertise supports
a holistic marketing strategy, from awareness and attraction to conversion and optimization.

Strategic Commerce Consulting Services

Our strategic commerce consulting practice leverages our commerce business and operational capabilities along with extensive vertical expertise to
assist our clients in identifying new opportunities for channel revenue/margin growth, omni-channel alignment, digital transformation, new customer/segment
acquisition, market expansion and cost savings. We also monitor emerging technologies and trends, with an eye to measuring business impact and alignment
with  our  clients’  end  goals.  With  a  focus  on  actionable  strategy,  we  seek  to  optimize  clients’  commerce  investments  while  anticipating  competitive
opportunities and threats.

Our clients seek help navigating an increasingly complex digital landscape, lowering barriers to market for new players and an array of options for
companies looking to innovate. We work closely with client stakeholders to develop strategic and prioritization frameworks that drive change while providing
the ability to pivot as threats or opportunities are identified. In particular, our consultants focus on three key areas that enable clients to remain competitive
while  taking  a  leadership  position:  commerce  ecosystem  management  (including  omni-channel  alignment),  digital  opportunity  analysis,  and  an  agile
operational model to roll out new capabilities and tactics in a measurable yet timely fashion.

Commerce Strategy. From identifying new markets and methods to drive higher revenue to delivering competitive and market analysis, we help clients
formulate  strategies  and  tactics  that  work.  Our  consultants  look  to  leverage  existing  assets,  personnel,  and  processes  wherever  possible  while  identifying
where investment is needed. We also offer roadmaps and initiative “backlogs” prioritized for impact, including guidance on taking a phased approach. Our
recommendations  balance  the  need  for  achieving  timely  return  on  investment  (“ROI”)  against  sometimes  competing  needs  for  scalability  and  aggressive
growth.

Omni-Channel Consulting. Retail clients are concerned with increased consumer expectations for a holistic, seamless experience regardless of where
or  when  they  shop,  in-store  or  online.  We  offer  an  array  of  services  that  help  retailers  meet  consumer  expectations  across  the  commerce  lifecycle,  from
customer  acquisition  through  the  transaction,  order  fulfillment,  customer  service,  and  loyalty.  In  particular,  we  implement  tools  and  processes  to  support
“endless aisle” inventory access, ship-to-store and ship-from- store capabilities, buy online and return in-store, and similar delivery scenarios.  We similarly
consult  with  retailers  on  leveraging  digital  tools  within  the  store  environment,  whether  enabling  sales  associates  to  “save  the  sale”  in-store  or  enhancing
consumers’ overall experiences.

Digital  Opportunity  Audits.  Our  consultants’  help  clients  identify  where  new  digital  platforms,  tools,  and  technologies  can  provide  competitive
advantage or bridge gaps in their current operations and capabilities. Our digital opportunity audits can take into account the competitive landscape, industry
trends,  digital  best  practices  across  verticals,  and  cost  models,  providing  helpful  benchmarks  and  flagging  areas  of  opportunity.  These  audits  may  be
conducted periodically to track changes and emerging technologies and measure effectiveness.

Organizational/Operational Readiness. Many  clients  require  organizational  readiness  consulting  to  ensure  they  can  effectively  utilize  the  platforms
and tools we provide. Providing readiness consulting is crucial to driving client satisfaction and confidence when adopting commerce platforms, particularly
when business users are given new capabilities and may need to adapt existing business processes. We also provide organizational design consulting, which is
often implemented in a phased approach as the client’s commerce channel grows; this may include recommendations regarding which functions to outsource
and which to maintain in-house.

Platform  Evaluation/Selection.  Our  strategists  take  the  lead  in  helping  clients  evaluate  and  select  the  right  commerce  platforms,  leveraging  our
expertise implementing all market-leading solutions. We assist clients through a process matching their requirements to platform capabilities, measure their
operational ability to utilize the platforms under consideration, and provide total cost of ownership (TCO) analysis comparing initial and ongoing costs for
everything from software licensing models to ongoing maintenance and upgrades.

Design and Digital Marketing Services

Design. We conceive and design client solutions with a deliberate focus on balancing creativity and usability. We create flagship digital experiences for
global  brands,  offering  full-service  creative  design  and  production  services  for  a  range  of  digital  applications.  Our  advanced  customer  experience  design
offerings include concept development, visual design, user experience design, copywriting, interactive development and content creation.

3

 
User  Experience.  We  architect  fully  responsive  branded  commerce  sites  and  tools  that  eliminate  transactional  friction,  reduce  cognitive  load  and
improve the shopping experience. We specialize in taking advantage of platform functionality to add one-of-a-kind interactions and designing guided selling
apps that use brand expertise to walk customers through complicated purchase decisions.

Interactive Development. We believe front-end development is as much about artfully enhancing a user interaction as it is engineering pixel perfection.
We turn digital designs into beautiful, functioning experiences that look and behave the way they were intended across screens and devices of all types, sizes
and systems. We also use motion and interactive accents to provide users with guidance and an enhanced user experience.

Search  Engine  Optimization  (“SEO”)  &  Paid  Search.  We  seek  to  drive  traffic  by  maintaining  an  in-depth  knowledge  of  the  ever-changing  best
practices  for  search  engine  optimization.  We  provide  insight  and  advice  on  algorithm  changes,  content  gaps,  multi-language  global  expansion  and
competitors’ search efforts. From implementation to ongoing management, we can help brands reach customers who are actively looking for what they offer.

Affiliate Marketing. Our approach to affiliate partner marketing focuses on building relationships with reputable, appropriate online influencers. We
can help clients reach customers they may not through other channels, improving brand awareness and increasing sales quickly and efficiently. Then, through
proactive program management, we can ensure ongoing optimization and continued growth. From publisher research and competitive analysis to payments,
we can implement and manage the entire affiliate and partner ecosystem.

Conversion  Optimization.  Our  conversion  optimization  team  applies  an  in-depth  analysis  of  product  and  behavioral  data  on  the  storefront  to
continually optimize our client’s site. By combining analytics with the capabilities of the platform, we plan and execute A/B tests, optimize onsite searches,
and  create  personalized  experiences  to  maximize  the  impact  of  the  marketing  and  merchandising  efforts.  From  an  audit  of  an  existing  site  to  building  a
conversion optimization roadmap, we help our clients generate more revenue and provide an ever-improving customer experience that turns shoppers into
buyers.

Storefront Management. Through proven strategic merchandising methodologies, we create personalized shopping experiences that drive conversion
and increase revenue. With specialized expertise in dynamic merchandising, we can draw on each customer’s history to connect these buyers with the right
products  and  content  at  the  right  time.  Our  day-to-day  storefront  operations  include  product  and  category  setup,  sorting  rules  definition,  promotion
configuration  and  price  adjustment.  Working  within  predetermined  guidelines,  we  incorporate  best  practices  and  make  strategic  decisions  to  achieve  each
client’s goals.

Email  Marketing.  Combining  technology  with  proven  strategies,  we  elevate  and  optimize  email  programs  to  develop  personalized  customer
relationships.  We  create  custom  customer  journeys  through  dynamic  email,  automated  remarketing,  automations,  and  subscriber  segmentation.  Our  data
focused approach reduces the costs of customer acquisition, inspires brand loyalty, and increases ROI through both larger basket sizes and higher customer
lifetime value.

Digital  Analytics.  We  provide  more  than  snapshots  of  user  activity  through  the  usual  charts  and  dashboards.  We  mine  all  available  data  and  use
advanced analysis to identify opportunities within the customer journey that will allow brands to improve the overall user experience and generate increased
business. With a focus on never-ending improvement, we use the data to continuously pinpoint actions that will strengthen customer relationships and drive
results across marketing channels.

Technology Services

LiveArea's  Technology  Services  builds  world-class  commerce  websites  that  are  designed  to  maximize  revenue  opportunities.  Built  by  a  seasoned
group of professionals, we combine strategy and technology to create innovative user experiences. From high-fashion apparel to CPG, our portfolio consists
of brands that accept only the highest quality shopping websites.

We use a proven methodology to deliver quality implementations to meet some of the strictest brand requirements in the industry. Our project teams
are comprised of industry-leading professionals that bring eCommerce and web development best practices to our clients’ custom solutions. Once live, our
team applies the same level of excellence to ongoing development, site maintenance and solutions support.

As a platform-agnostic provider, we manage dedicated commerce technology practices specializing in all of the leading enterprise platforms to enable
our clients’ growth. We employ a proven development methodology, led by a highly-qualified team of solutions architects, web developers, project managers,
and quality assurance (“QA”) specialists. When paired with our strategic commerce consulting services and our design / user experience (“UX”) and digital
marketing services, we can provide an entire suite of services that spans strategy, creative, project management, web development, and quality assurance.

Commerce  Development.  Our  technology  services  practice  partners  and  actively  works  with  each  commerce  platform  provider  to  ensure  we  are
delivering  quality  services  for  our  joint  clients.  We  also  work  to  achieve  higher-level  partner  status  with  each  provider  to  demonstrate  our  expertise  and
experience for each practice.

4

 
Managed  Services.  The  right  people,  processes  and  tools  are  essential  to  maintaining  a  high-performance  commerce  environment.  LiveArea’s
Managed Services delivers all three elements integrated into an array of services to optimize, manage, and protect commerce technology. Our work doesn't
stop when we launch a commerce site. Our Managed Services team provides real-time management and monitoring to ensure our clients’ sites are always
operating at peak performance. We provide Level 1/2/3 technical, business, and solutions support for optimal issue management. Our team of technologists
manage day-to-day commerce operations and monitor technology continuously with best-in-class tools and practices. The result is a high performing, stable
commerce infrastructure always available, always operating at peak performance. Our automation tools facilitate fast, accurate code deployment – whether
applying a software patch or launching new code.

Quality Assurance. Whether it's a new site build or ongoing development, our team of QA experts employ a full-service test suite that includes quality

assurance scripting and testing, regression, load testing, and automation.

Training.  We  provide  on-site,  personalized  platform  training  from  experienced  subject-matter  experts.  Our  training  team  empowers  our  clients’
business and merchandising staff with the knowledge they need to operate and optimize their eCommerce sites. Core training includes platform essentials,
advanced merchandising, front-end design and developer training.

PFS Operations

Through  the  PFS  Operations  business  segment,  we  provide  the  operational  activities  required  and  expected  of  the  world's  leading  brands.  Our
solutions support direct-to-consumer (“DTC”), business-to-business (“B2B”), and retail sales channels. We have DTC and B2B experience in customizing
solutions to meet the unique nuances of our clients’ internal finance, customer care, and supply chain operations. With approximately 1.6 million square feet
of leased or managed distribution space and approximately 1,100+ contact center seats across two continents, we have the global infrastructure to meet the
operational needs of our eCommerce and traditional B2B clients.

As the operational backbone of the online and B2B shopping experience, we focus on three core actions: to deliver, to communicate, and to fulfill the

promise behind each brand we support.

The majority of our clients are the merchants of record for the orders we process through our infrastructure on their behalf. For these clients, we do not

own the inventory or the resulting accounts receivable, but provide eCommerce solutions and other services for these client-owned assets.

For  some  of  our  clients,  we  are  the  merchant  of  record  for  the  orders  we  process  through  our  infrastructure.  Depending  on  the  terms  under  these
arrangements, we record either product revenue or service fee revenue, may own the accounts receivable and inventory and we may be compensated for all or
a portion of our services through the resulting profit margin. In some of these client relationships, we purchase the inventory as the product is delivered to our
facility. In other of these client relationships, the client retains ownership of inventory in our facility and we purchase the inventory immediately prior to each
individual  customer  sales  transaction.  In  all  of  these  cases,  we  seek  inventory  financing  from  our  clients  in  the  form  of  extended  terms,  working  capital
programs or marketing funds to help offset the working capital requirements that follow accounts receivable and inventory ownership.

Order to Cash Service

Our  order  to  cash  service  provides  our  clients  with  distributed  order  orchestration  and  payment  processing.    Our  order  to  cash  service  features  an
Oracle-based,  custom,  scalable  Distributed  Order  Management  System  (“D-OMS”)  built  for  DTC  and  B2B  and  order  processing  with  a  variety  of  fully-
integrated DTC and B2B payment processing and fraud management platforms and technologies. Our order to cash service provides interfaces that allow for
real-time information retrieval, including information on inventory, sales orders, shipments, delivery, purchase orders, warehouse receipts, customer history,
accounts  receivable  and  credit  lines.  These  solutions  are  seamlessly  integrated  with  our  customer  contact  centers,  allowing  for  the  processing  of  orders
through shopping cart, phone, fax, mail, email, live chat and other order receipt methods. As the information backbone for our total supply chain solution, our
order to cash service can be used on a stand-alone basis or in conjunction with our other business infrastructure offerings, including contact center or order
fulfillment services. In addition, for the B2B market, our order to cash service provides a variety of order receipt methods that facilitate commerce within
various  stages  of  the  supply  chain.  Our  service  provide  the  ability  for  both  our  clients  and  their  customers  to  track  the  status  of  orders  at  any  time.  Our
services are transparent to our clients’ customers and are seamlessly integrated with our clients’ internal system platforms and websites. By synchronizing
these activities, we can capture and provide critical customer information, including:

•

•

Statistical  measurements  critical  to  creating  a  quality  customer  experience,  containing  real-time  order  status,  order  exceptions,  back  order
tracking, allocation of product based on timing of online purchase and business rules, the ratio of customer inquiries to purchases, average order
sizes and order response time;

B2B  supply  chain  management  information  critical  to  evaluating  inventory  positioning,  for  the  purpose  of  improving  inventory  turns,  and
assessing product flow-through and end-user demand;

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•

•

Reverse logistics information, including customer response and reason for the return or rotation of product and desired customer action;

Detailed marketing information about what was sold and to whom it was sold, by location and preference; and

Technology  Collaboration.  We  have  created  a  suite  of  technology  services  that  enable  buyers  and  suppliers  to  fully  automate  their  business
transactions within their supply chain using our order management interfaces. Our collaboration technologies operate in an open systems environment and
feature the use of industry-standard Extensible Markup Language (“XML”) and Service-Oriented Architecture (“SOA”) web services, enabling customized
eCommerce solutions with minimal changes to a client’s systems or our systems. The result is a faster implementation process. We also support information
exchange methods, such as Applicability Statement 2 (“AS2”), Secure File Transfer Protocol (“SFTP”), Electronic Data Interchange (“EDI”), Message Queue
Series (“MQ Series”), Application Link Enabling (“ALE”), and Representational State Transfer / Simple Object Access Protocol (“REST/SOAP”) over Hyper
Text Transfer Protocol Secure (“HTTPS”).

Information  Management.  We  have  the  ability  to  communicate  with  and  transfer  information  to  and  from  our  clients  through  a  wide  variety  of
technology  services,  including  real-time  web  service  enabled  data  interfaces,  file  transfer  methods  and  electronic  data  interchange.  Our  distributed  order
orchestration  systems  are  designed  to  capture,  store  and  electronically  forward  to  our  clients  critical  information  regarding  customer  inquiries  and  orders,
product shipments, inventory status (for example, levels of inventory on hand, on backorder, on purchase order and inventory due dates to our warehouse),
product  returns  and  other  information.  Our  clients  are  able  to  utilize  inventory  and  order  information  for  use  in  analyzing  sales  and  marketing  trends  and
introducing new products. We also offer customized reports and data analyses based upon specific client needs to assist them in their budgeting.

Payments. Protecting our clients’ brand with secure payment processing and fraud management services is critical to a successful operation. We also

provide flexible global payment options as well as gift cards, B2B invoicing and VAT services.

Our  payment  services  are  divided  into  two  major  financial  management  areas:  1)  billing,  credit,  collection  and  cash  application  services  for  B2B

clients and 2) fraud review, chargeback management and processing and settlement of credit card services for DTC clients.

Business-to-Business  Financial  Management.  For  B2B  clients,  we  offer  full-service  accounts  receivable  management  and  collection  capabilities,
including the ability to generate customized invoices in our clients’ names. We assist clients in reducing accounts receivable and days sales outstanding, while
minimizing costs associated with maintaining an in-house collections staff. We offer electronic credit services in the format of EDI and XML communications
direct from our clients to their vendors, suppliers and retailers.

Direct-to-Consumer Financial Management. For DTC clients, we offer secure credit card processing related services for orders made via a client web
site or through our customer contact center. We offer manual credit card order review as an additional level of fraud protection. We also calculate sales taxes,
goods  and  services  taxes  or  value  added  taxes,  if  applicable,  for  numerous  taxing  authorities  and  on  a  variety  of  products.  Using  third-party  leading-edge
fraud protection services and risk management systems, we can offer high levels of security and reduce the level of risk for client transactions.

Fulfillment

We design advanced distribution operations that streamline our clients’ supply chain process and offer a flexible fulfillment model. Our fulfillment
team understands the value of the delivery experience by specializing in creating branded solutions with gift wrap, product personalization and other value-
added  services.  Our  distribution  centers  are  located  in  the  Memphis,  Tennessee  area,  Toronto,  Canada,  Basingstoke,  U.K.,  and  Liege,  Belgium  to  provide
centrally located fulfillment throughout North America and Europe.

Advanced Distribution Facilities and Infrastructure. An integral part of our solution is the warehousing and distribution of our clients’ inventory. We
receive inventory in our distribution centers, verify shipment accuracy, unpack and audit packages (a process that includes spot-checking a percentage of the
inventory to validate piece counts and check for damages that may have occurred during shipping, loading and unloading). Upon request, we inspect for other
damages or defects, which may include checking fabric, stitching and zippers for soft goods, or ‘testing’ power-up capabilities for electronic items as well as
product specifications. We generally stock for sale within one business day of unloading. We pick, pack and ship customer orders and can provide customized
packaging, customized monogramming, personalized laser engraving, high volume shrink packaging, inserts and promotional literature for distribution with
customer orders. For many clients, we provide gift-wrapping services including line level gifting, customized gift-wrapping paper, ribbon, gift-box and gift-
messaging.

Our  distribution  facilities  contain  computerized  sortation  equipment,  flexible  mobile  pick-to-light  carts,  powered  material  handling  equipment,
scanning  and  bar-coding  systems.  Our  distribution  facilities  include  several  advanced  technology  enhancements,  such  as  radio  frequency  technology  in
product  receiving  processing  to  ensure  accuracy,  as  well  as  an  automated  package  routing  and  a  pick-to-light  paperless  order  fulfillment  system.  Our
advanced distribution systems provide us with the capability to warehouse an extensive number of stock keeping units (“SKUs”), ranging from large high-end
electronics to small cosmetic compacts. Our facilities are flexibly configured to process B2B and DTC orders from the same central location.

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In  addition  to  our  advanced  distribution  systems,  our  proprietary  pick-to-light  carts,  stationary  pick-to-light  areas  and  conveyor  system  controls
provide real time productivity reporting, thereby providing our management team with the tools to implement productivity standards. This combination of
computer-controlled  equipment  provides  the  seamless  integration  of  our  pick-to-light  systems  and  mass  sortation  capabilities.  This  unique  combination  of
technologies ensures high order accuracy for each and every customer order.

We  are  able  to  take  advantage  of  a  variety  of  shipping  and  delivery  options,  which  range  from  next  day  service  to  zone  skipping,  to  optimize
transportation costs. Our facilities and systems are equipped with multi-carrier functionality, allowing us to integrate with all leading package carriers and
provide a comprehensive freight and transportation management offering.

We  offer  reverse  logistics  management  services,  including  issuing  return  authorizations,  return  carrier  shipping  labels,  receipt  of  product,  crediting
customer accounts and disposition of returned product. We also leverage strategic partnerships to provide our clients with access to distributed returns centers
that collect, consolidate, report on and forward to our central facilities returned product allowing us to accelerate credits to our clients’ customers, reduce
freight costs for our client, improve customer service and reduce complexity and cost in our facilities from handling inbound returns.

Facility  Operations  and  Management.  Our  facilities  management  service  offering  includes  distribution  facility  design  and  optimization,  business
process reengineering and ongoing staffing and management. Our expertise in supply chain management, logistics and customer-centric fulfillment operations
can provide our clients with cost reductions, process improvements and technology-driven efficiencies.

Pop-Up Distribution Centers. Temporary fulfillment centers allow our clients’ eCommerce fulfillment networks to flex during peak periods with all
the  benefits  of  regional  distribution  nodes,  without  the  long-term  capital  costs.  We  can  deploy  full  pick-pack-ship  operations  within  weeks  that  run  off  a
simple Wi-Fi network and our proprietary distributed order management technology. Deployed into any real estate space with Wi-Fi, this solution allows for
temporary forward stock allocation to alleviate volume from the primary fulfillment center, shorten delivery times and lower shipping costs.

Kitting and Assembly Services. Our expanded kitting and assembly services enable our clients to reduce the time and costs associated with managing
multiple suppliers, warehousing hubs and light manufacturing partners. As a single source provider, we provide the advantage of convenience, accountability
and  speed.  Our  kitting  and  assembly  services  include  light  assembly,  specialized  kitting  and  supplier-consigned  inventory  hub  either  in  our  distribution
facilities or co-located elsewhere. We also offer customized light manufacturing and supplier relationship management.

We work with clients to re-sequence certain supply chain activities to aid in an inventory postponement strategy. We can provide kitting and assembly
services and build-to-stock thousands of units daily to stock in a Just-in-Time (“JIT”) environment. This service, for example, can entail the procurement of
packaging materials including retail boxes, foam inserts and anti-static bags. These raw material components may be shipped to us from domestic or overseas
manufacturers, and we will build the finished SKUs to stock for the client. Also included is the custom configuration of high-end printers and servers. This
strategy  allows  manufacturers  to  make  a  smaller  investment  in  base  unit  inventory  while  meeting  changing  customer  demand  for  highly  customizable
products.

Our standard capabilities include: build-to-order, build-to-stock, expedited orders, passive and active electrostatic discharge (“ESD”) controls, product
labeling, serial number generation, marking and/or capture, lot number generation, asset tagging, bill of materials (“BOM”) processing, SKU-level pricing
and billing, manufacturing and metrics reporting, first article approval processes and comprehensive quality controls.

Kitting and inventory hub services enable clients to collapse supply chains into the minimal steps necessary to prepare product for distribution to any
channel, including wholesale, mass merchant retail or direct to consumer. Clients no longer have to employ multiple providers or require suppliers to consign
multiple  inventory  caches  for  each  channel.  We  offer  our  clients  the  opportunity  to  consolidate  operations  from  a  channel  standpoint,  as  well  as  from  a
geographic perspective. Our integrated, global information systems and international locations support business needs worldwide.

Customer Care

Our internal contact center operations are focused on providing essential services such as order entry, returns authorization, product inquiry and order
tracking. These operations also include our iCommerce Agent (“iCA”), a customizable web-based application featuring powerful customer service tools for
accessing all required customer information. Our unique multi-lingual capabilities are possible through our strategically placed locations in Texas, Belgium,
U.K., and Canada.

Customer  Service  Application.  Through  our  web  enabled  iCA  application,  our  unique  technology  leverages  the  client’s  website  investment  by
wrapping  the  Customer  Service  Application  around  the  existing  website.  Using  iCA,  agents  provide  customer  service  functions,  such  as  placing  orders,
checking order status, facilitating returns, initiating upsell and cross sell, managing escalations and gathering “voice of the customer” information to help our
clients evolve with their customers’ changing needs. iCA is fully integrated into the client’s website, our data analytics platform, and our order processing
system,  allowing  full  visibility  into  customer  history  and  customer  trends.  Through  each  of  our  customer  touch-points,  information  can  be  analyzed  and
processed  for  current  or  future  use  in  business  evaluation  product  effectiveness  and  positioning,  and  supply  chain  planning.  Through  this  fully  integrated
system, we are able to provide a complete customer care solution in a contact center or on a license basis to our clients’ owned or outsourced contact centers.

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Customer  Assistance.  An  important  feature  of  evolving  commerce  is  the  ability  for  the  customer  to  communicate  with  a  live  customer  service
representative. Our experience has been that many consumers tell us they visited a web location for information, but not all of those consumers chose to place
their  order  online.  Our  contact center  services  utilize  features  that  integrate  voice,  e-mail,  standard  mail  and  live  chat  communications  to  respond  to  and
handle customer inquiries. Our customer care representatives answer various questions, acting as virtual representatives of our clients’ organization, regarding
order status, shipping, billing, returns and product information and availability as well as a variety of other questions. We utilize technology that allows us to
route each customer contact automatically to the appropriate customer care representative who is individually trained in the clients’ business and products.

Our contact centers are flexibly designed so that our customer care representatives can handle either several different clients and products in a shared
agent environment, thereby creating economy of scale benefits for our clients, or through a highly customized dedicated agent support model that provides the
ultimate customer experience and brand reinforcement.

Quality Monitoring. Quality is essential in our client solutions. As representatives of our clients, our customer care representatives must adhere to the
unique  quality  standards  of  each  client  for  each  contact  type.  We  continually  monitor  the  quality  of  our  customer  care  representatives  against  each  client
quality  standard  and  use  the  results  to  provide  agent-level  feedback  to  continually  improve  the  customer  care  experience.  Clients  may  participate  in  the
quality process by remotely listening to calls, assisting in the grading of recorded calls and providing ongoing direction to improve quality standards through
our calibration process.

Customer Self-Help. With the need for efficiency and cost optimization for many of our clients, we have integrated interactive voice response (“IVR”)
as another option for customer contacts. IVR creates an “electronic workforce” with virtual agents that can assist customers with vital information at any time
of the day or night. IVR allows for our clients’ customers to deal interactively with our system to handle basic customer inquiries, such as account balance,
order status, shipment status and customer satisfaction surveys. The inclusion of IVR in our service offering allows us to offer a cost effective way to handle
high volume, low complexity calls.

INDUSTRY INFORMATION AND COMPETITIVE LANDSCAPE

Industry Overview

Business activities in the public and private sectors continue to operate in an environment of rapid technological advancement, increasing competition

and continuous pressure to improve operating and supply chain efficiency while decreasing costs. We currently see the following trends within the industry:

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•

•

•

Manufacturers strive to restructure their supply chains to maximize efficiency and reduce costs in both B2B and DTC markets, and to create a
variable-cost supply chain able to support the multiple, unique needs of each of their initiatives, including traditional retail and eCommerce.

Companies  in  a  variety  of  industries  seek  outsourcing  as  a  method  to  address  one  or  more  business  functions  that  are  not  within  their  core
business competencies, to reduce operating costs or to improve the speed or cost of implementation.

Retailers, both traditional and eCommerce only, partner with providers that offer them the most flexibility both short and long-term. While the
end-to-end model is not as popular compared to 5 years ago, it is still a viable option for brands that are not selling online today in a particular
geography.  However,  many  companies  today  seek  to  diversify  their  eCommerce  operations  across  in-house  capabilities  and  outsourced
components on an a la carte basis.  

The “seamless customer experience” is a major industry trend that drives the motivation and goals of retailers and brand manufacturers. As
consumers desire a shopping experience that blends sales channels, the integration and flexibility of front and back-end systems is more critical.

Supply Chain Management Trend

As companies maintain focus on improving their businesses and balance sheet financial ratios, significant efforts and investments continue to be made
identifying ways to maximize supply chain efficiency and extend supply chain processes. Working capital financing, vendor managed inventory, supply chain
visibility software solutions, distribution channel skipping, direct-to-consumer eCommerce sales initiatives and complex upstream supply chain collaborative
technology are products that manufacturers seek to help them achieve greater supply chain efficiency.

A key business challenge facing many manufacturers and retailers as they evaluate their supply chain efficiency, is determining how the trend toward
increased omni-channel business activity will impact their traditional DTC commerce business models. Ship-from-store, pick-up-in-store, return-to-store and
other omni-channel capabilities are becoming increasingly important processes to accommodate. We believe manufacturers will look to outsource their non-
core competency functions to support this modified business model. We believe companies will continue to strategically plan for the impact that technology
advancements  will  have  on  their  traditional  commerce  business  models  and  their  existing  technology  and  infrastructure  capabilities.  Additionally,  B2B
opportunities exist as companies look to leverage the technology and enhanced customer experience that currently exists within eCommerce channels.

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Manufacturers, as buyers of materials, are also imposing new business practices and policies on their supplier partners to shift the normal supply chain
costs and risks associated with inventory ownership away from their own balance sheets. Through techniques like Vendor Managed Inventory or Consigned
Inventory Programs, manufacturers are asking their suppliers, as a part of the supplier selection process, to provide capabilities where the manufacturer need
not own, or even possess, inventory prior to the exact moment that unit of inventory is required as a raw material component or for shipping to a customer. To
be  successful  for  all  parties,  business  models  such  as  these  often  require  a  sophisticated  collection  of  technological  capabilities  that  allow  for  complete
integration and collaboration of the information technology environments of both the buyer and supplier. For example, for an inventory unit to arrive at the
precise required moment in the manufacturing facility, it is necessary for the Manufacturing Resource Planning systems of the manufacturer to integrate with
the CRM systems of the supplier. When hundreds of supplier partners are involved, this process can become quite complex and technologically challenging.
Buyers and suppliers are seeking solutions that utilize XML based protocols and traditional EDI standards to ensure an open systems platform that promote
easier technology integration in these collaborative solutions. In addition to these traditional integration and collaboration technology environments, we are
observing the emergence of a variety of solutions utilizing blockchain technologies and we will continue to evaluate the appropriate time to include emerging
technology solutions into our service offering.

Outsourcing Trend

In  response  to  growing  competitive  pressures  and  technological  innovations,  we  believe  many  companies,  both  large  and  small,  are  focusing  their
critical resources on the core competencies of their business and utilizing eCommerce service providers to accelerate their business plans in a cost-effective
manner and perform non-core business functions. Outsourcing can provide many key benefits, including the ability to:

•

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•

Enter new business markets or geographic areas rapidly;

Increase flexibility to meet changing business conditions and demand for products and services;

Enhance customer satisfaction and gain competitive advantage;

Reduce capital and personnel investments and convert fixed investments to variable costs;

Improve operating performance and efficiency; and

Capitalize on skills, expertise and technology infrastructure that would otherwise be unavailable or expensive given the scale of the business.

Typically, many outsourcing service providers are focused on a single function, such as information technology, contact center management, credit
card processing, warehousing or package delivery. This focus creates several challenges for companies looking to outsource more than one of these functions,
including the need to manage multiple outsourcing service providers, to share information with service providers and to integrate that information into their
internal systems. Additionally, the delivery of these multiple services must be transparent to the customer and enable the client to maintain brand recognition
and customer loyalty. Furthermore, traditional commerce outsourcers are frequently providers of domestic-only services versus international solutions. As a
result, companies requiring global solutions must establish additional relationships with other outsourcing parties.

Another vital point for major brand name companies seeking to outsource is the protection of their brand. When looking for an outsourcing partner to
provide infrastructure solutions, brand name companies must find a company that can provide the same quality performance and superior experience their
customers expect from their brands. Working with an outsourcing partner requires finding a partner that can maintain the consistency of their brand image,
which is one of the most valuable intangible assets that recognized brand name companies possess.

Competition

We  face  competition  from  many  different  sources  depending  upon  the  type  and  range  of  services  requested  by  a  potential  client.  Many  other
companies offer one or more of the same services we provide on an individual basis. For operations services, our competitors include vertical outsourcers,
which are companies that offer a single function solution. We compete with transportation logistics providers, known in the industry as 3PL’s and 4PL’s (third
or fourth party logistics providers), who offer product management functions as an ancillary service to their primary transportation services. For professional
services,  we  compete  against  Global  Commerce  Service  Providers,  and  Specialists,  who  perform  various  services  similar  to  our  solution  offerings.
Additionally, we see competition from digital agencies providing creative, commerce strategy and system integration services. In many instances, PFSweb
competes with the in-house operations of our potential clients. Occasionally, the operations departments of potential clients believe they can perform the same
services we do, at similar quality levels and costs, while others are reluctant to outsource business functions that involve direct customer contact. We cannot
be certain we will be able to compete successfully against these or other competitors in the future.

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Although many of our competitors offer one or more of our services, we believe our primary competitive advantage is our ability to offer a full array
of  customized  services,  thereby  eliminating  any  need  for  our  clients  to  coordinate  these  services  from  many  different  providers.  We  believe  we  can
differentiate ourselves by offering our clients a very broad range of eCommerce and business process services that address, in many cases, the entire value
chain, from demand to delivery.

We also compete on the basis of many other important additional factors, including:

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experience supporting a specific product vertically;

operating performance and reliability;

ease of implementation and integration;

experience of the people required to successfully and efficiently design and implement solutions;

experience operating similar solutions dynamically;

leading edge technology capabilities;

global reach; and

price

We  believe  we  can  compete  favorably  with  respect  to  many  of  these  factors.  However,  the  market  for  our  services  is  competitive  and  continually

evolving, and we may not be able to compete successfully against current and future competitors.

Competitive Landscape

Global Commerce Service Providers. We compete with companies providing broad strategic solutions for digital transformation along with commerce
implementation  services  including  Accenture  Digital,  Capgemini/LCG,  Cognizant,  Deloitte  Digital,  HCL,  IBM  Global  Business  Services,  Infosys,  and
Publicis.Sapient.

Commerce Specialist Service Providers. We compete with companies providing eCommerce platform-specific services including Astound Commerce,

BORN Group, diconium, Gorilla Group/Wunderman Commerce, Isobar and Optaros.

End-to-End Commerce. In North America, we compete with full service commerce providers such as BrandShop, Branded Online, Newgistics/Pitney
Bowes, and Trade Global. In the European market, we compete with companies such as Arvato, Yoox and other geographically focused providers in Western
Europe.

Design and Digital Marketing Services. We compete with a wide range of digital agency firms, including Fluid, Huge, AKQA, and Wednesday.

Operations. We compete with eCommerce focused order fulfillment providers such as Radial and GEODIS (formerly OHL), as well as, depending on
the  client’s  retail  and/or  supply  chain  strategy,  Saddle  Creek  Logistics,  Excel  Logistics,  FedEx  Supply  Chain,  UPS  Logistics,  Kuehne  +  Nagel,  and  other
“pure-play” fulfillment or contact center providers.

COMPANY INFORMATION

Clients and Marketing

Our target clients include traditional retailers, online retailers and leading technology and consumer goods brands looking to quickly and efficiently
implement  or  enhance  business  initiatives,  adapt  their  go-to-market  strategies  or  introduce  new  products,  programs  or  geographies,  without  the  burden  of
modifying or expanding their technology, customer care, supply chain and logistics infrastructure. Our solutions are applicable to a multitude of industries
and company types and we have provided solutions for such companies as:

Procter  &  Gamble  (consumer  packaged  goods),  L’Oréal  USA  (health  &  beauty),  ASICS  (sporting  goods/apparel),  Thrive  Causemetics  (health  &
beauty),  Ricoh  (printer  supplies),  Ralph  Lauren  (fashion),  Kendo  (health  &  beauty),  Xerox  (printers  and  printer  supplies),  PANDORA  (jewelry),  Tommy
Bahama (fashion), Anastasia Beverly Hills (health & beauty), The United States Mint (collectible coins), among many others.

We target potential clients through an extensive integrated marketing program comprised of a variety of direct marketing techniques, email marketing
initiatives, trade event participation, search engine marketing, public relations, social media and a sophisticated outbound tele-sales lead generation model.
We have also developed a global business development methodology which allows us to effectively showcase our various eCommerce service solutions and
products.  We  also  pursue  strategic  marketing  alliances  with  consulting  firms,  software  manufacturers  and  other  logistics  providers  to  increase  market
awareness and generate referrals and customer leads.

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Because  of  the  highly  complex  nature  of  the  solutions  we  provide,  our  clients  demand  significant  competence  and  experience  from  a  variety  of
different business disciplines during the sales cycle. As such, we often utilize a member of our executive team to lead the design and proposal development of
each potential new client we choose to pursue. The executive is supported by a select group of highly experienced individuals from our professional services
group  with  specific  industry  knowledge  of,  or  experience  with,  the  solutions  development  process.  We  employ  a  team  of  highly  trained  implementation
managers whose responsibilities include the oversight and supervision of client projects and maintaining high levels of client satisfaction during the transition
process between the various stages of the sales cycle and steady state operations.

Employees

As of December 31, 2018, we had approximately 2,300 employees, of which approximately 1,500 were located in the United States. We have never
suffered an interruption of business as a result of a labor dispute. We consider our relationship with our employees to be good. In the U.S., Canada and India,
we are not a party to any collective bargaining agreements and while our European subsidiaries are not a party to a collective-bargaining agreement, certain of
them are required to comply with certain rules agreed upon by their employee Works Councils.

Our success in recruiting, hiring and training large numbers of skilled employees and obtaining large numbers of hourly employees and temporary
staff during peak periods for distribution and call center operations is critical to our ability to provide high quality distribution and support services. Contact
center representatives and distribution personnel receive feedback on their performance on a regular basis and, as appropriate, are recognized for superior
performance  or  given  additional  training.  Generally,  our  clients  provide  specific  product  training  for  our  contact  center  representatives  and,  in  certain
instances, on-site client personnel to provide specific technical support. To maintain good employee relations and to minimize employee turnover, we strive to
offer competitive pay, hire primarily full-time employees who are eligible to receive a full range of employee benefits, and provide employees with clear,
visible career paths.

Internet Access to Reports

Our website address is, www.pfsweb.com, Information contained on, or accessible from, our website is not incorporated by reference into this annual
report and should not be considered part of this annual report or any filing we make with the United States Securities and Exchange Commission, or SEC. We
file with, or furnish to, the SEC all our periodic filings and reports, including annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports
on Form 8-K, and any amendments if any, to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934).  All
of our filings with the SEC are made available, free of charge, through the investor relations section of this website as soon as reasonably practicable after we
electronically file such material with, or furnish it to, the SEC or by mailing a written request to Investor Relations at PFSweb, Inc., 505 Millennium Drive,
Allen, Texas 75013. Copies of any of our filings also can be obtained without charge from the SEC at www.sec.gov.

Government Regulation

We  are  subject  to  federal,  state,  local  and  foreign  consumer  protection  laws,  including  laws  protecting  the  privacy  of  our  customers’  personally
identifiable  information  and  other  non-public  information  and  regulations  prohibiting  unfair  and  deceptive  trade  practices.  Furthermore,  the  growth  and
demand  for  online  commerce  has  and  may  continue  to  result  in  more  stringent  consumer  protection  laws  that  impose  additional  compliance  burdens  and
greater  penalties  on  online  companies.  Moreover,  there  is  a  trend  toward  regulations  requiring  companies  to  provide  consumers  with  greater  information
regarding, and greater control over, how their personal data is used, and requiring notification when unauthorized access to such data occurs. For example,
many states currently require us to notify each of our customers who are affected by any data security breach in which an unauthorized person, such as a
computer  hacker,  obtains  such  customer’s  name  and  one  or  more  of  the  customer’s  social  security  number,  driver’s  license  number,  credit  or  debit  card
number or other similar personal information. In addition, several jurisdictions, including foreign countries, have adopted privacy-related laws that restrict or
prohibit unsolicited email promotions, commonly known as “spam,” and that impose significant monetary and other penalties for violations.

In an effort to comply with these laws, internet service providers may increasingly block legitimate marketing emails. These consumer protection laws
may  become  more  stringent  in  the  future  and  could  result  in  substantial  compliance  costs  and  could  interfere  with  the  conduct  of  our  business.  Also,  an
increasing  number  of  countries  have  introduced  and/or  increased  enforcement  of  comprehensive  privacy  laws,  or  are  expected  to  do  so.  In  Europe,  the
implementation of new General Data Protection Regulations (“GDPR”) in May 2018 provides heightened rights for individuals and increased sanctions and
fines  for  non-compliance  with  regulations,  including  non-adherence  to  the  core  principles  of  processing  personal  data,  infringement  of  the  rights  of  data
subjects and the transfer of personal data to third parties or international organizations that do not ensure an adequate level of data protection.

The UK’s decision to leave the European Union (referred to as “Brexit”) may add cost and complexity to our operations and compliance efforts. The
effect of Brexit is uncertain, and, among other things, Brexit has and may continue to contribute to volatility of currency exchange rates, including of the euro
and British pound, issues with import and export controls, trade barriers, and the movement of employees. The UK is an important geography for us and we
have structured our privacy and data protection compliance program based on the GDPR. If UK and EU privacy and data protection laws and regulations
diverge, we will be required to implement alternative UK compliance measures and adapt separately to any new UK requirements.

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Item 1A.

Risk Factors

Our business, financial condition and operating results could be adversely affected by any or all of the following factors, in which event the trading

price of our common stock could decline, and you could lose part or all of your investment.

Risks Related to Our Business

We  operate  with  significant  levels  of  indebtedness  and  are  required  to  comply  with  certain  financial  and  non-financial  covenants;  and  we  have
guaranteed certain indebtedness and obligations of our subsidiaries.

As of December 31, 2018, our total credit facilities outstanding, including debt, capital lease obligations and our vendor accounts payable related to
financing of Ricoh product inventory for a client, were approximately $46.7 million. We cannot provide assurance that our credit facilities will be renewed by
the  lending  parties.  Additionally,  these  credit  facilities  include  both  financial  and  non-financial  covenants,  many  of  which  also  include  cross-default
provisions applicable to other agreements. Certain of these covenants also restrict our ability to transfer funds among our various subsidiaries, which may
adversely affect the ability of our subsidiaries to operate their businesses or comply with their respective loan covenants. We cannot provide assurance that we
will be able to maintain compliance with these covenants. A non-renewal, default under or acceleration of any of our credit facilities may have a material
adverse impact upon our business and financial condition. We have guaranteed most of the indebtedness of our subsidiary Supplies Distributors. Furthermore,
we are obligated to repay any over-advance made to Supplies Distributors by its lenders to the extent Supplies Distributors is unable to do so.

We may experience additional costs and uncertainties from the LIBOR phase-out.

London  Interbank  Offered  Rate  (“LIBOR”) is  commonly  used  as  benchmark  for  rates  across  a  wide  range  of  financial  products  and  instruments,
however, financial regulators are transitioning away from the use of LIBOR by the end of 2021. As a result we anticipate certain risks associated with this
transition, including market uncertainty and disruptions, particularly with our existing debt instruments and equipment financings. We will need to review and
address the potential issues in our existing debt instruments and equipment financings for substitutions, as well as revisit our accounting policies.

Our business and future growth depend on our continued access to bank and commercial financing.

Our business and future growth currently depend on our ability to access bank, vendor and commercial lines of credit, including a line of credit facility
provided by various banks  that provided for an aggregate of up to approximately $60.0 million of financing as of December 31, 2018, with an accordion
feature providing for a potential of additional $20.0 million. This line of credit currently matures in November 2023 and is secured by substantially all our
assets. Our ability to maintain, renew or replace our bank, vendor and commercial financing depends upon various factors, including the availability of bank
loans  and  commercial  credit  in  general,  as  well  as  our  financial  condition  and  prospects.  Therefore,  we  cannot  guarantee  that  these  credit  facilities  will
continue to be available beyond their current maturities on reasonable terms or at all. Our inability to maintain, renew or replace our credit facilities or find
alternative financing would have a material adverse effect on our business, financial condition, operating results and cash flow.

We are uncertain about the availability of additional capital.

We may require additional capital to take advantage of opportunities, including strategic alliances and acquisitions, and to fund capital expenditures, or
to respond to changing business conditions and unanticipated competitive pressures. We may also require additional funds to finance operating losses. Should
these circumstances arise, our existing cash balance and credit facilities may be insufficient and we may need to raise additional funds either by borrowing
money or issuing additional equity or both. We cannot assure you that such resources will be adequate or available for all of our future financing needs. Our
inability  to  finance  our  growth,  either  internally  or  externally,  may  limit  our  growth  potential  and  our  ability  to  execute  our  business  strategy.  If  we  are
successful in completing an additional equity financing, this could result in further dilution to our shareholders’ ownership or reduce the market value of our
common stock.

We anticipate incurring significant expenses in the foreseeable future, which may reduce our ability to achieve or maintain profitability.

To reach our business growth objectives, we currently expect to increase our operating, sales and marketing expenses, as well as capital expenditures.
To offset these expenses, we will need to generate additional profitable business. If our revenue declines or grows slower than either we anticipate or our
clients’ projections indicate, or if our operating, sales and marketing expenses exceed our expectations or cannot be reduced to an appropriate level, we may
not generate sufficient revenue to be profitable or be able to sustain or increase profitability on a quarterly or annual basis in the future. Additionally, if our
revenue declines or grows slower than either we anticipate or our clients’ projections indicate, we may incur unnecessary or redundant costs and our operating
results could be adversely affected.

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Our service fee revenue and gross margin are dependent upon our clients’ business and transaction volumes and our costs. A reduction in our clients’
ecommerce business, our inability to grow our business or increase service fee revenue from new or existing clients, or our inability to manage expected
costs could negatively impact our operating results.

Our service fee revenue is primarily transaction and project based and fluctuates with the volume of transactions or level of sales of the products by
our clients for whom we provide omni-channel services and the size and scope of projects for clients for whom we perform technology and agency services.
If we are unable to retain existing clients or attract new clients, or if we dedicate significant resources to clients whose business does not generate revenues at
projected levels or sufficient revenues, or whose products do not generate substantial customer sales, our business may be materially adversely affected in a
number of ways.

For  example,  we  seek  to  maintain  sufficient  capacity  in  our  fulfillment,  call  center  and  professional  services  operations  and  computer  technology
systems  to  support  our  projected  existing  and  new  client  business  activity,  including  seasonal  volumes,  and  we  currently  plan  on  increasing  capacity  to
support future projected growth. The fixed cost structure of many of these investments limits our flexibility to reduce our costs when excess capacity occurs.
A  reduction  in  our  clients’  business  or  our  inability  to  grow  our  business  or  increase  service  fee  revenue  from  new  or  existing  clients  could  result  in  an
underutilization in our invested assets. While certain of our building leases permit early termination in advance of their regular scheduled maturity date, these
early terminations would require incremental termination related payments which reduce the potential benefit of this flexibility.

Similarly, salaries and payroll-related expenses are a significant component of our costs. Balancing our workforce levels against the demands for our
services is difficult. We generally cannot reduce our labor costs as quickly as negative changes in revenue may occur. We may retain underutilized employees
to maintain scalability to meet client demand. We must maintain our operating efficiency and utilization at an appropriate rate to achieve our desired level of
profitability.  If  we  are  unable  to  achieve  and  maintain  our  target  efficiency  and  utilization  rates,  our  profitability  could  be  adversely  impacted.  Further,
increases  in  minimum  wage  requirements  and  other  competitive  increases  in  labor  costs  could  put  upward  pressure  on  our  costs  and  adversely  affect  our
profitability if we are unable to recover these increased costs by increasing the prices for our services.

Moreover,  our  ability  to  estimate  service  fee  revenue  for  future  periods  is  substantially  dependent  upon  our  clients’  and  our  own  projections,  the
accuracy of which has been, and will continue to be, unpredictable. Therefore, our planning for client activity and targeted goals for service fee revenue and
gross margin may be materially adversely affected by incomplete, delayed or inaccurate projections. In addition, most of our service agreements with our
clients are non-exclusive and we cannot be assured that any of our clients will continue to use our services for any period of time. The loss of a significant
amount of service fee revenue due to client terminations (including terminations related to client bankruptcies) or material reductions in the services provided
to one or more clients could have a material adverse effect on our ability to cover our costs and thus on our profitability.

We may incur financial penalties if we fail to meet contractual service levels under client service agreements.

Many  of  our  client  service  agreements  contain  minimum  service  level  requirements  and  impose  financial  penalties  if  we  fail  to  meet  such
requirements. The imposition of a substantial amount of such penalties could have a material adverse effect on our business and operations. In the event we
are  unable  to  meet  the  service  levels  expected  by  the  client,  our  relationship  with  the  client  will  suffer  and  may  result  in  financial  penalties  and/or  the
termination of the client contract.

We are dependent on our key personnel, and if we are unable to keep our supply of skills and resources in balance with client demand and attract and
retain skilled professionals, our business, the utilization rate of our professionals and our results of operations may be materially adversely affected.

Our  performance  is  highly  dependent  on  the  continued  services  of  our  executive  officers  and  other  key  personnel,  the  loss  of  any  of  whom  could
materially adversely affect our business. In addition, we need to attract and retain other highly-skilled, technical and managerial personnel for whom there is
intense  competition.  For  example,  if  we  are  unable  to  hire  or  continually  train  our  employees  to  keep  pace  with  the  rapid  and  continuing  changes  in
technology and the markets we serve or changes in the types of services our clients are demanding, we may not be able to develop and deliver new services
and  solutions  to  fulfill  client  demand.  As  we  expand  our  services  and  solutions,  we  must  also  hire  and  retain  an  increasing  number  of  professionals  with
different skills and expectations than those of the professionals we have historically hired and retained. We cannot assure you we will be able to attract and
retain the personnel necessary for the continuing growth of our business. Our inability to attract and retain qualified technical and managerial personnel could
materially adversely affect our ability to maintain and grow our business significantly.

Our business may suffer if we are unable to hire and retain sufficient temporary workers or if labor costs increase.

We  regularly  hire  a  large  number  of  part-time  and  seasonal  workers,  particularly  during  the  fourth  quarter  holiday  season  and  to  meet  temporary
increases in client activity volume related to “flash sales” and other short-term marketing programs. Any difficulty we may encounter in hiring such workers
could result in significant increases in labor costs, or inability to support our clients’ business, which could have a material adverse effect on our business,
financial condition and results of operations. We may also hire more full-time and part-time employees to mitigate the risk of the unavailability of temporary
workers, and our failure to maintain an appropriate mix of labor personnel may result in higher costs. Increases in minimum wage requirements and other
competition for labor could also substantially increase our labor costs. Although we seek to preserve the contractual ability to pass through increases in labor
costs to our clients, not all of our current contracts provide us with this protection, and we may enter into contracts in the future, which limit or prohibit our
ability to pass through increases in labor costs to our clients.

13

 
Our expenses could be adversely impacted by increases in healthcare costs.

We  provide  healthcare  benefits  to  our  employees.  Increased  costs  of  providing  such  benefits,  including  potential  impact  from  modifications  to

healthcare legislation and related regulations, could materially impact our future healthcare costs, which would adversely affect our results and cash flow.

Our business is susceptible to risks associated with international operations.

Outside  of  the  United  States,  we  currently  maintain  distribution  facilities,  call  centers,  technology  centers,  administrative  offices  and/or  have  sales
personnel in Belgium, Canada, India, Bulgaria and U.K., and we currently intend to expand our international operations. We cannot assure you we will be
successful  in  expanding  in  these  or  any  additional  international  markets.  In  addition,  we  may  face  competition  from  companies  that  may  have  more
experience with operations in these countries or with international operations generally. We may also face difficulties integrating new facilities in different
countries into our existing operations, as well as integrating employees that we hire in different countries into our existing corporate culture. In addition to the
uncertainty regarding our ability to generate revenue or profits from foreign operations and expand our international presence, there are risks inherent in doing
business internationally that we have not generally faced in our U.S. operations, including:

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lack of familiarity with, and resulting risk of breach of, and/or unanticipated additional cost of compliance with, foreign laws and regulations
governing privacy, data security, data transfer, employment, taxes, tariffs, trade restrictions, transfer pricing and other matters;

changes in regulatory environments;

difficulties and expenses associated with localizing our services and operations to local markets, including language and cultural differences;

difficulties in staffing and managing international operations, including complex and costly hiring, disciplinary and termination requirements;

the impact upon our customers, international firms and global economies arising from the United Kingdom’s withdrawal from the European
Union (or “Brexit”) and surrounding uncertainty, and the political, economic and commercial responses related to such events;

the complexities of foreign value-added taxes and restrictions on the repatriation of earnings;

reduced or varied protection for intellectual property rights in some countries;

political, social and economic instability abroad, terrorist attacks and security concerns;

fluctuations in currency exchange rates; and

increased accounting and reporting burdens and complexities.

Additionally,  operating  in  international  markets  requires  significant  management  attention  and  financial  resources.  We  cannot  be  certain  that  the
investments  and  additional  resources  required  to  establish  and  maintain  operations  in  other  countries  will  hold  their  value  or  produce  desired  levels  of
revenues or profitability. Any negative impact from our international business efforts could negatively impact our business, results of operations and financial
condition as a whole.

Our financial results may be adversely affected by fluctuations in the foreign currency exchange markets.

The revenues and expenses of our international operations generally are denominated in local currencies. Accordingly, we are subject to exchange rate
fluctuations  between  such  local  currencies  and  the  U.S.  dollar.  These  exchange  rate  fluctuations  subject  us  to  currency  translation  risk  with  respect  to  the
reported results of our international operations. Significant strengthening or weakening of the U.S. dollar against currencies like the Canadian Dollar, British
Pound  and  the  Euro  may  materially  impact  our  revenue  and  profits.  As  we  continue  to  expand  our  presence  in  India,  we  will  have  increased  exposure  to
fluctuations between the Indian Rupee and the U.S. dollar. In addition, we have transactions with clients, as well as inter-company transactions between our
subsidiaries, that cross currencies and expose us to foreign currency gains and losses. These types of events are difficult to predict and may recur. There can
be no assurance that we will be able to reduce the currency risks associated with our international operations. We seek to manage our exposure to changes in
foreign  currency  exchange  rates  through  our  normal  operating  and  financing  activities  and,  if  deemed  appropriate,  we  may  use  derivative  financial
instruments. There is no assurance that we will be successful in managing or controlling foreign currency risks.

The United Kingdom’s withdrawal from the EU may adversely impact our operations in the United Kingdom and elsewhere.

The uncertainty regarding Brexit, related instability in global financial and foreign exchange markets, including volatility in the value of the British
pound and European euro, legal uncertainty and potentially divergent national laws and regulations and the absence of established trade agreements between
the UK and other EU countries may adversely affect our international operations by, among other things, increasing our costs and reducing the volume of our
client activities.

14

 
 
 
 
 
 
 
 
 
 
 
 
Additionally, the UK is one of our larger markets in Europe. We currently ship products to UK customers from continental Europe, although we are
moving operations to our new facility in Southampton, UK. If Brexit results in greater restrictions on imports and exports between the UK and the  EU  or
increased regulatory complexity, then our operations and financial results could be negatively impacted.

We may engage in future strategic alliances or acquisitions that could dilute our existing shareholders’ ownership, cause us to incur significant expenses
or harm our business. Acquisitions can result in an increase in our operating costs, divert management's attention away from other operational matters
and expose us to other risks associated with acquisitions.

We have pursued an acquisition strategy designed to enhance or add to our offerings of services and solutions, or to enable us to expand in certain
geographic and other markets, and we may continue to seek appropriate acquisition candidates. We may not succeed in completing targeted transactions, or
achieve desired results of operations. Furthermore, we face risks in successfully integrating any businesses we acquire. Ongoing business may be disrupted
and  our  management's  attention  may  be  diverted  by  acquisitions,  transition  or  integration  activities.  In  addition,  we  might  need  to  dedicate  additional
management and other resources, and our organizational structure could make it difficult for us to efficiently integrate acquired businesses into our ongoing
operations and assimilate and retain employees of those businesses into our culture and operations.

We  might  fail  to  realize  the  expected  benefits  or  strategic  objectives  of  any  acquisition  we  make.  We  might  not  achieve  our  expected  return  on
investment, or we may lose money. We may be adversely impacted by liabilities that we assume from a company we acquire, including from that company's
known and unknown obligations, intellectual property or other assets, terminated employees, current or former clients, or other third parties, and we may fail
to identify or adequately assess the magnitude of certain liabilities, shortcomings or other circumstances prior to acquisition, which could result in unexpected
legal or regulatory exposure, unfavorable accounting treatment, unexpected increases in taxes, or other adverse effects on our business. If we are inefficient or
unsuccessful at integrating any acquired businesses into our operations, we may not be able to achieve our planned rates of growth or improve our market
share, profitability, or competitive position in specific markets or services.

In addition, acquisitions involve further risks, such as:

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lack of synergy, or inability to realize expected synergies, resulting from the acquisition;

the  risk  that  the  issuance  of  our  common  stock,  if  any,  in  an  acquisition  or  merger,  or  the  consolidation  of  an  acquired  company’s  financial
results could be dilutive to our shareholders;

acquired assets becoming impaired as a result of technological advancements or worse-than-expected performance of the acquired company;

the potential impact of the announcement or consummation of a proposed transaction on the market value of our common stock or relationships
with third parties;

reductions in cash balances and/or increases in debt obligations to finance activities associated with a transaction, including future payments
under earn-outs and other contingent payments, which reduce the availability of cash flow for general corporate or other purposes or impact our
financial results; and

inadequacy or ineffectiveness of an acquired company’s internal financial controls, disclosure controls and procedures, and/or other policies or
practices; and unknown, underestimated and/or undisclosed commitments or liabilities.

Our financial results may be negatively impacted by impairment in the carrying value of our goodwill.

Goodwill represented approximately 26% of our total assets as of December 31, 2018. The carrying value of goodwill represents the fair value of an
acquired business in excess of identifiable assets and liabilities as of the acquisition date. We are required to test goodwill for impairment annually and when
factors or indicators become apparent that could reduce the fair value of any of our reporting units below its book value. Such factors requiring an interim test
for impairment include financial performance indicators, such as negative or declining cash flows or a decline in actual or planned revenue or earnings, and a
sustained decrease in share price. A significant downward revision in the fair value of one or more of our business units that causes the carrying value to
exceed  the  fair  value  could  cause  goodwill  to  be  considered  impaired,  and  could  result  in  a  non-cash  impairment  charge  in  our  consolidated  statement  of
operations.

Our business and profitability could be adversely affected if the operations of one or more of our facilities were interrupted or shut down as the result of a
natural disaster.

We operate a majority of our distribution facilities in the Memphis, Tennessee area and our headquarters and call center operations are centered in the
Dallas, Texas area. We also maintain facilities in Canada, Europe and India. A natural disaster or other serious disruption to our facilities due to fire, tornado,
flood,  severe  weather  or  any  other  cause  could  substantially  disrupt  our  operations  and  could  impair  our  ability  to  adequately  service  our  clients  and
customers. In addition, we could incur significantly higher costs during the time it takes for us to reopen or replace any one or more of our facilities, which
may or may not be reimbursed by insurance. As a result, disruption at one or more of our facilities could adversely affect our business and profitability.

15

 
 
 
 
 
 
 
A  breach  of  our  eCommerce  security  measures  could  reduce  demand  for  our  services.  Credit  card  fraud  and  other  fraud  could  adversely  affect  our
business.

A requirement of the continued growth of eCommerce is the secure transmission of confidential information over public networks. A party who is able
to circumvent our security measures could misappropriate proprietary information or interrupt our operations. Any compromise or elimination of our security
could reduce demand for our services.

We may be required to expend significant capital and other resources to protect against security breaches or to address any problem they may cause.
Because  our  activities  involve  the  storage  and  transmission  of  proprietary  information,  such  as  credit  card  numbers,  security  breaches  could  damage  our
reputation, cause us to lose clients, impact our ability to attract new clients and we could be exposed to litigation and possible liability. Our security measures
may  not  prevent  security  breaches,  and  failure  to  prevent  security  breaches  may  disrupt  our  operations.  The  failure  to  adequately  control  fraudulent
transactions on either our behalf or our client’s behalf could increase our expenses and expose us to reputational damage which would adversely affect our
business.

We may be liable for misappropriation of our customers’ and our clients’ customers’ personal information, including through cyber-attacks and the like.

Data  security  laws  are  becoming  more  stringent  in  the  United  States  and  abroad.  Third  parties  are  engaging  in  increased  cyber-attacks  against
companies  doing  business  on  the  internet  and  individuals  are  increasingly  subjected  to  identity  and  credit  card  theft  on  the  internet.  If  third  parties  or
unauthorized employees are able to penetrate our network security or otherwise misappropriate our customers’ or our clients’ customers’ personal information
or credit card information, or if we give third parties or our employees’ improper access to customers’ personal information or credit card information, we
could be subject to liability. This liability could include claims for unauthorized purchases with credit card information, impersonation or other similar fraud
claims,  as  well  as  claims  for  other  misuses  of  personal  information,  including  unauthorized  marketing  purposes.  Liability  for  misappropriation  of  this
information could decrease our profitability and adversely affect our business. In such circumstances, we also could be liable for failing to provide timely
notice of a data security breach affecting certain types of personal information. In addition, the Federal Trade Commission, state and international agencies
have brought numerous enforcement actions against internet companies for alleged deficiencies in those companies’ privacy and data security practices, and
they  may  continue  to  bring  such  actions.  We  could  incur  additional  expenses  if  new  regulations  regarding  the  collection,  use  or  storage  of  personal
information are introduced or if government agencies investigate our privacy or security practices.

We rely on encryption and authentication technology to provide the security and authentication necessary to effect secure transmission of sensitive
customer information such as customer credit card numbers. Advances in computer capabilities, new discoveries in the field of cryptography or other events
or developments may result in a compromise or breach of the measures that we use to protect customer transaction data. If any such compromise of security
were to occur, it could subject us to liability, damage our reputation and diminish the value of our brand-name. A party who is able to circumvent the security
measures  could  misappropriate  proprietary  information  or  cause  interruptions  in  operations.  We  may  be  required  to  expend  significant  capital  and  other
resources to protect against such security breaches or to alleviate problems caused by such breaches. Our security measures are designed to prevent security
breaches, but our failure to prevent such security breaches could subject us to liability, damage our reputation and diminish the value of our brand-name.

Our insurance policies may not fully cover all losses we may incur.

Although we attempt to limit our liability for damages arising from negligent acts, errors or omissions through contractual provisions, the limitations
of liability included in our contracts may not fully protect us from liability or damages and may not be enforceable in all instances. In addition, not all of our
contracts may limit our exposure for certain liabilities, such as data security claims or claims of third parties for which we may be required to indemnify our
clients. Although we have general liability and errors and omissions insurance coverage, this coverage may not continue to be available on terms reasonable
to us or in sufficient amounts to cover one or more large claims, and our insurers may disclaim coverage as to any future claim. The successful assertion of
one  or  more  large  claims  against  us  that  are  excluded  from  our  insurance  coverage  or  that  exceed  our  available  insurance  coverage,  or  changes  in  our
insurance policies (including premium increases or the imposition of large deductible or co-insurance requirements), could have a material adverse effect on
our business, results of operations, financial condition and cash flows.

Changes in regulations, regulatory scrutiny, or user concerns regarding privacy and protection of user data could adversely affect our business.

We  are  subject  to  U.S.  and  foreign  laws  relating  to  the  collection,  use,  retention,  security  and  transfer  of  personally  identifiable  information.  The
interpretation and application of user data protection laws are in a state of flux, and may vary from country to country. In many cases, these laws apply not
only  to  third-party  transactions,  but  also  to  transfers  of  information  between  or  among  ourselves,  our  subsidiaries  and  other  parties  with  which  we  have
commercial relations. Further, these laws continue to develop in ways we cannot predict and which may adversely impact our business. For example, new
laws or regulations, in particular, financial or privacy laws or regulations, may be enacted in jurisdictions in which we do business that require data (including
customer  information,  transaction  data  or  other  information)  to  be  stored  locally  on  servers  in  that  jurisdiction  and/or  prohibit  such  data  from  being
transmitted  outside  of  that  jurisdiction,  which  would  increase  our  operational  costs  or  capital  expenditures  and  potentially  impact  the  performance  or
availability of our services and/or our ability to use or process customer data.

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The  EU’s  implementation  of  new  General  Data  Protection  Regulations  (“GDPR”)  in  May  2018  provides  heightened  rights  for  individuals  and
increased sanctions and fines for non-compliance with regulations, including non-adherence to the core principles of processing personal data, infringement
of  the  rights  of  data  subjects  and  the  transfer  of  personal  data  to  third  parties  or  international  organizations  that  do  not  ensure  an  adequate  level  of  data
protection. Any imposition of  fines  resulting  from  our  failure  to  comply  with  the  GDPR  requirements  could  materially  and  adversely  affect  our  financial
results. The GDPR also introduces measures that will make data processing and sharing between our European-based businesses and our other  businesses
more difficult.   We  have  implemented  data  processing  agreements  and  reliance  on  the  use  of  model  clauses  with  our  clients  and  third  party  vendors  as  a
protective  measure,  however  there  can  be  no  guarantee  such  will  be  sufficient.  As  such,  we  may  face  a  risk  of  enforcement  actions  by  data  protection
authorities in the EU. Any such enforcement actions could result in substantial costs and diversion of resources, distract management and technical personnel
and negatively affect our business, operating results and financial condition.

We or our clients may be a party to litigation involving our eCommerce intellectual property rights. If third parties claim we or our clients are infringing
their  intellectual  property  rights,  we  could  incur  significant  litigation  costs,  be  required  to  pay  damages,  or  change  our  business  or  incur  licensing
expenses.

Third parties have asserted, and may in the future assert, that our business or the technologies we use infringe on their intellectual property rights. As a
result, we or our clients may be subject to intellectual property legal proceedings and claims in the ordinary course of business. We cannot predict whether
third parties will assert claims of infringement in the future or whether any future claims will prevent us from offering popular products or services. If we or
our clients are found to infringe, we may be required to pay monetary damages, which could include treble damages and attorneys’ fees for any infringement
that is found to be willful, and either be enjoined or required to pay ongoing royalties with respect to any technologies found to infringe. Further, as a result of
infringement claims either against us or our clients, we may be required, or deem it advisable, to develop non-infringing technology, which could be costly
and time consuming, or enter into costly royalty or licensing agreements. Such royalty or licensing agreements, if required, may be unavailable on terms that
are acceptable, or at all. If a third party successfully asserts an infringement claim against us or our clients and we are enjoined or required to pay monetary
damages or royalties or we are unable to develop suitable non-infringing alternatives or license the infringed or similar technology on reasonable terms on a
timely basis, our business, results of operations and financial condition could be materially harmed.

We rely on third party providers for a portion of our client services, and we are subject to various risks and liabilities if we are unable to continue our
relationship with such providers, such providers do not provide the third party services or provide them in a manner that does not meet required service
levels.

We currently, and may in the future, rely on third party providers to provide various material portions of our solution service offering. If our business
relationship with a third-party provider of a material portion of our solution service offering is negatively affected, or is terminated, we might not be able to
deliver the corresponding service offering to our clients, which could cause us to lose clients and future business, reducing our revenues. Under the terms of
several of our contracts with our service clients, we remain liable to provide such third party services and may be liable for the actions and omissions of such
third party providers. In certain instances, certain clients prepay in advance a portion of the service fees payable in respect of the third party services, and,
under certain circumstances, including our breach or the breach by our third party provider of our or their respective obligations, we are liable to refund all or
a portion of such prepaid fees. Consequently, in the event our third party provider fails to provide the third party services in compliance with required services
levels, or otherwise breaches its obligations, or discontinues its business, whether as the result of bankruptcy, insolvency or otherwise, we may be required to
provide such services at a higher cost to us and may otherwise be liable for various costs and expenses related to such event. In addition, any such failure may
damage our reputation and otherwise result in a material adverse effect upon our business and financial condition.

We may incur liability for indemnification obligations under our contracts with our clients and business partners, which may have a material adverse
effect upon our business, results of operations and financial condition.

We include indemnification provisions in the contracts we enter into with our clients and business partners. Generally, the provisions require us to
defend  claims  arising  out  of  our  infringement  of  third-party  intellectual  property  rights,  breach  of  contractual  obligations  and/or  unlawful  or  otherwise
culpable conduct, including breach of data security. The indemnity obligations generally cover damages, costs and attorneys’ fees arising out of such claims.
In many instances, our indemnification obligations to our clients include the actions or omissions of our third-party service providers. Although we seek to
limit  our  total  liability  under  such  provisions  to  either  a  portion  of  the  value  of  the  contract  or  a  specified,  agreed-upon  amount,  in  some  cases  our  total
liability  under  such  provisions  is  unlimited.  Although  in  many  cases  our  third  party  service  providers  indemnify  us  for  their  actions  and  omissions,  such
providers may dispute or be unable to satisfy their indemnification obligation to us. In addition, our indemnification obligation to our clients may be broader
in scope, or may be subject to larger limitations of liability, than the indemnification obligation of our third party service providers to us. In most cases, the
term of the indemnity provision is perpetual. If we are required to indemnify a claim in a material amount, or if a series of indemnification claims are in the
aggregate a material amount, we may be required to expend significant resources to defend the claims, which may have a material adverse effect upon our
business, results of operations and financial condition.

17

 
Our business is subject to the risk of customer and supplier concentration.

Most of our client agreements state a contract expiration date, but many also include an early termination clause permitting the client to terminate the
contract for convenience prior to its stated expiration date or to reduce the scope of services or delay the commencement of services to be provided under the
contract. Termination,  reduction,  or  delay  of  our  services  under  a  contract  could  result  from  factors  unrelated  to  our  work  product  or  the  progress  of  the
project, such as factors related to business or financial conditions of the client, changes in client strategies or the domestic or global economy generally. The
bankruptcy,  early  termination,  reduction  or  substantial  delay  of  services  of  any  significant  client,  or  nonrenewal  of  any  significant  client  contract,  or  the
nonpayment of a material amount of our service fees by a significant client, if not offset by an increase in other revenue or cost reductions, could have a
material adverse effect upon our business, results of operation and financial condition.

The  majority  of  our  Supplies  Distributors  product  revenue  is  generated  by  sales  of  product  purchased  under  distributor  agreements  with  Ricoh
Company Limited and Ricoh USA, Inc., a strategic business unit within the Ricoh Family Group of Companies (collectively hereafter referred to as “Ricoh”).
These  agreements  are  terminable  at  will  and  no  assurance  can  be  given  that  Ricoh  will  continue  the  distributor  agreements  with  Supplies  Distributors.
Supplies Distributors does not have its own sales force and relies upon Ricoh’s sales force and product demand generation activities for its sale of Ricoh
product.  As  a  result  of  certain  operational  restructuring  of  its  business  and  its  discontinuance  of  certain  product  lines,  Ricoh  has  implemented,  and  will
continue to implement, certain changes in the sale and distribution of Ricoh products. The changes have resulted, and are expected to continue to result, in
reduced revenues and profitability for Supplies Distributors. Further material reduction in the Ricoh business may have a material adverse effect on Supplies
Distributors’ business and the termination of the Ricoh business would adversely affect our overall profitability.

Our operating results are materially impacted by our client mix and the seasonality of their business.

Our  business  is  materially  impacted  by  our  client  mix  and  the  seasonality  of  their  business.  Based  upon  our  current  client  mix  and  their  current
projected business volumes, we anticipate our service fee revenue business activity will be at its highest in our fourth quarter. We are unable to predict how
the  seasonality  of  future  clients’  business  may  affect  our  quarterly  revenue  and  whether  the  seasonality  may  change  due  to  modifications  to  a  client’s
business. As such, we believe results of operations for a quarterly period may not be indicative of the results for any other quarter or for the full year.

Our systems may not accommodate significant growth in our number of clients; we may incorrectly design client solutions.

Our  success  depends  on  our  ability  to  handle  a  large  number  of  transactions  for  many  different  clients  in  various  product  categories  and  to  design
client solutions that are effective and profitable. We expect the volume of transactions will increase significantly as we expand our operations. In addition,
client  marketing  programs,  such  as  “secret  sales”,  “flash  sales”  or  holiday  related  promotions  often  result  in  significant  short-term  spikes  in  transaction
volumes. When this occurs, additional stress is placed upon our network hardware and software and our ability to efficiently manage our operations, and we
cannot assure you of our ability to efficiently manage a large number of transactions. In addition, if we incorrectly design a client solution, we may incur
additional costs to operate the solution, which may result in the client solution being unprofitable or otherwise not meeting our margin targets. If we are not
able to maintain an appropriate level of operating performance, we may be in breach of our client contractual obligations, develop a negative reputation, and
impair existing and prospective client relationships and our business would be materially adversely affected.

We may not be able to recover all or a portion of our start-up costs associated with one or more of our clients.

We  generally  incur  start-up  costs  in  connection  with  the  planning  and  implementation  of  business  process  solutions  for  our  clients.  Although  we
generally  attempt  to  recover  these  costs  from  the  client  in  the  early  stages  of  the  client  relationship,  or  upon  contract  termination  if  the  client  terminates
without  cause  prior  to  full  amortization  of  these  costs,  there  is  a  risk  that  the  client  contract  may  not  fully  cover  the  start-up  costs  or  that  the  client  will
terminate the contract for cause and withhold payment of any unamortized start-up costs. To the extent start-up costs exceed the start-up fees received, certain
excess costs will be expensed as incurred. Additionally, in connection with new client contracts, we may incur capital expenditures associated with assets
whose primary use is related to the client solution. There is a risk that the contract may end before expected and we may not recover the full amount of our
capital costs.

18

 
We face competition from many sources that could adversely affect our business; growth in our clients’ ecommerce business may make it more efficient
for the client to perform our services themselves.

Many  companies  offer,  on  an  individual  basis,  one  or  more  of  the  same  services  we  do,  and  we  face  competition  from  many  different  sources
depending upon the type and range of services requested by a potential client. Our competitors include vertical outsourcers, which are companies that offer a
single function, such as call centers, public warehouses or professional services firms such as system integrators and digital agencies. We compete against
transportation logistics providers who offer product management functions as an ancillary service to their primary transportation services. We also compete
against other infrastructure service providers, who perform many similar services as us. Many of these companies have greater capabilities than we do for the
single or multiple functions they provide. In addition, we compete against other professional service firms that have substantial offshore operations with lower
labor costs, which enable them to offer lower pricing to potential clients. In many instances, our competition is the in-house operations of potential clients
themselves.  The  in-house  operations  of  potential  clients  often  believe  they  can  perform  the  same  services  we  do,  while  others  are  reluctant  to  outsource
business functions that involve direct customer contact. We cannot be certain we will be able to compete successfully against these or other competitors in the
future.

In addition, growth in our clients’ ecommerce businesses may cause a client to consider making the necessary investments to process their ecommerce
operations in-house. In such event, unless we can provide a more cost-effective solution to the client, the client may choose to terminate our services. There is
no assurance that we will be able to provide a more cost-effective solution, or that any such solution will not reduce our profitability or be accepted by the
client.

Our sales and implementation cycles are highly variable and our ability to finalize pending contracts may cause our operating results to vary widely.

The sales cycle for our services is variable, typically ranging between several months to up to a year or longer from initial contact with the potential
client to the signing of a contract. Occasionally the sales cycle requires substantially more time. Delays in signing and executing client contracts may affect
our  revenue  and  cause  our  operating  results  to  vary  widely.  A  potential  client’s  decision  to  purchase  our  services  is  discretionary,  involves  a  significant
commitment of the client’s resources and is influenced by intense internal and external pricing and operating comparisons. To successfully sell our services,
we generally must educate our potential clients regarding the use and benefit of our services, which can require significant time and resources. Consequently,
the period between initial contact and the purchase of our services is often long and subject to delays associated with the lengthy approval and competitive
evaluation  processes  that  typically  accompany  significant  operational  decisions.  Additionally,  the  time  required  to  finalize  pending  contracts  and  to
implement our systems and integrate a new client can range from several weeks to many months. Delays in signing and integrating new clients may affect our
revenue and cause our operating results to vary widely.

Our business could be adversely affected by a systems or equipment failure, whether ours or our clients.

Our  operations  are  dependent  upon  our  ability  to  protect  our  distribution  facilities,  customer  service  centers,  computer  and  telecommunications
equipment and software systems against damage and failures. Damage or failures could result from fire, power loss, equipment malfunctions, system failures,
natural  disasters  and  other  causes.  If  our  business  is  interrupted  either  from  accidents  or  the  intentional  acts  of  others,  our  business  could  be  materially
adversely affected. In addition, in the event of widespread damage or failures at our facilities, our short-term disaster recovery and contingency plans and
insurance coverage may not be sufficient.

Our clients’ businesses may also be harmed from any system or equipment failures we experience. In that event, our relationship with these clients

may be adversely affected, we may lose these clients, our ability to attract new clients may be adversely affected and we could be exposed to liability.

Interruptions  could  also  result  from  the  intentional  acts  of  others,  like  hackers.  If  our  systems  are  penetrated  by  computer  hackers,  or  if  computer

viruses infect our systems, our computers could fail or proprietary information could be misappropriated.

If our clients suffer similar interruptions in their operations, for any of the reasons discussed above or for others, our business could also be adversely
affected. Many of our clients’ computer systems interface with our systems. If our clients suffer interruptions in their systems, the link to our systems could be
severed and sales of the client’s products could be slowed or stopped.

We and our clients may be subject to existing, new or expanded imposition of sales tax in one or more jurisdictions, which could adversely affect our
business.

We collect sales or other similar taxes for shipments of our and our clients’ goods in certain states and jurisdictions. One or more local, state or foreign
jurisdictions  may  seek  to  impose  sales  tax  collection  obligations  on  us  and  other  out-of-state  companies,  including  our  clients,  that  engage  in  online
commerce, depending upon the nexus we or our clients may have with that jurisdiction and the product or services being performed. Recently, with the U.S.
Supreme Court's decision in South Dakota v. Wayfair, some states have begun to enact, and others may choose to enact in the future, new legislation and
increase enforcement efforts of existing legislation requiring online retailers to collect and remit sales tax. If unexpected sales tax obligations are successfully
imposed upon us or our clients by a state or other jurisdiction, we or our clients could be exposed to substantial tax liabilities for past sales and fines and
penalties for failure to collect sales taxes and we or our clients could suffer decreased sales in that state or jurisdiction as the effective

19

 
cost of purchasing goods from or through us increases for those residing in that state or jurisdiction. This imposition of sales tax may also be enforced on
companies  providing  software  as  a  service  (SaaS),  information  services,  data  processing  services,  and maintenance,  to  name  a  few.  As  we  provide  such
service we may become subject to sales tax in each state where we provide services.

If there is increased legislative or enforcement action, e-commerce in general could decline as increased taxation of online sales could result in online
shopping  losing  some  of  its  current  advantage  over  traditional  retail  models,  which  could  diminish  its  appeal  to  consumers.  A  decrease  in  our  clients’
ecommerce sales could impact our revenue. In addition, the cost of implementing new and expanded sales tax impositions by multiple taxing authorities may
adversely impact our and our clients’ profitability.

Determinations under government audits could negatively affect our business.

We provide services to a U.S. government agency under a contract that provides the agency with the right to audit and review our performance under
the contract, our pricing practices, our cost structure, and our compliance with applicable laws, regulations, and standards. If a government audit determines
that  we  are  in  breach  of  our  contractual  terms,  or  have  engaged  in  improper  or  illegal  activities,  we  may  be  subject  to  civil  and  criminal  penalties  and
administrative sanctions, including termination of the contract, suspension of payments, or disqualification from continuing to do business, or bidding on new
business, with this agency and other federal agencies.

We may recognize losses or reduced profitability if we do not accurately estimate the cost of engagements conducted on a fixed-price basis.

When making a proposal for or managing a fixed-price engagement, we rely on our estimates of costs and timing for delivering our services, which
may be based on limited data and could be inaccurate. If we do not accurately estimate our costs and the timing for completion of a fixed-price project, the
contract for such a project could prove unprofitable or yield a profit margin that is lower than expected. Losses, if any, on fixed-price contracts are recognized
when the loss is determined. Any increased or unexpected costs or unanticipated delays in connection with the performance of fixed-price contracts, including
delays caused by factors outside of our control, could make these contracts less profitable or unprofitable and may affect the amount of revenue, profit, and
profit margin reported in any period.

If our internal controls are ineffective, our operating results could be adversely affected.

Our internal control over financial reporting may not prevent or detect misstatements because of its inherent limitations, including the possibility of
human error, the circumvention or overriding of controls or fraud. Even effective internal controls can provide only reasonable assurance with respect to the
preparation  and  fair  presentation  of  financial  statements.  If  we  fail  to  maintain  the  adequacy  of  our  internal  controls,  including  any  failure  to  implement
required new or improved controls, or if we experience difficulties in their implementation, our business and operating results could be harmed and we could
fail to meet our financial reporting obligations.

We are investing in technology to manage these reporting requirements. Implementing the appropriate changes to our internal controls may distract our
officers and employees, result in substantial costs if we implement new processes or modify our existing processes and require significant time to complete.
Any difficulties or delays in implementing these controls could impact our ability to timely report our financial results. In addition, we currently rely on a
manual  process  in  some  areas  which  increases  our  exposure  to  human  error  or  intervention  in  reporting  our  financial  results.  For  these  reasons,  we  may
encounter difficulties in the timely and accurate reporting of our financial results, which would impact our ability to provide our investors with information in
a timely manner. As a result, our investors could lose confidence in our reported financial information, and our stock price could decline.

If our estimates relating to our critical accounting policies prove to be incorrect, our operating results could be adversely affected.

The  preparation  of  financial  statements  in  conformity  with  accounting  principles  generally  accepted  in  the  United  States  of  America  requires
management to make estimates and assumptions that affect the amounts reported in the consolidated financial statements and accompanying notes. We base
our estimates on historical experience and on various other assumptions we believe to be reasonable under the circumstances, as provided in “Management’s
Discussion and Analysis of Financial Condition and Results of Operations.” The results of these estimates form the basis for making judgments about the
carrying  values  of  assets,  liabilities  and  equity,  and  the  amount  of  revenue  and  expenses  that  are  not  readily  apparent  from  other  sources.  Significant
assumptions and estimates used in preparing our consolidated financial statements include those related to revenue recognition, allowance for uncollectible
accounts receivable, inventory reserves, contingent payments under endorsement contracts, accounting for property, plant and equipment and definite-lived
assets, hedge accounting for derivatives, stock-based compensation, income taxes and other contingencies. Our operating results may be adversely affected if
our assumptions change or if actual circumstances differ from those in our assumptions, which could cause our operating results to fall below the expectations
of securities analysts and investors, resulting in a decline in the price of our Common Stock.

20

 
Risks Related to Our Industry

Our market is subject to rapid technological change and to compete we must continually enhance our systems to comply with evolving standards.

To remain competitive, we must continue to enhance and improve the responsiveness, functionality and features of our services and the underlying
network infrastructure. If we are unable to adapt to changing market conditions, client requirements or emerging industry standards, our business could be
adversely affected. The internet and eCommerce environments are characterized by rapid technological change, changes in user requirements and preferences,
frequent new product and service introductions embodying new technologies and the emergence of new industry standards and practices that could render our
technology and systems obsolete. Our success will depend, in part, on our ability to both internally develop and license leading technologies to enhance our
existing  services  and  develop  new  services.  We  must  continue  to  address  the  increasingly  sophisticated  and  varied  needs  of  our  clients  and  respond  to
technological  advances  and  emerging  industry  standards  and  practices  on  a  cost-effective  and  timely  basis.  The  development  of  proprietary  technology
involves significant technical and business risks. We may fail to develop new technologies effectively or to adapt our proprietary technology and systems to
client requirements or emerging industry standards.

Risks Related to Our Stock and/or Stockholders

Institutional shareholders hold a significant amount of our common stock and these shareholders may have conflicts of interests with the interests of our
other shareholders.

As  of  December  31,  2018,  institutional  investors  (including  transcosmos,  Inc.,  our  largest  shareholder)  own  or  control  approximately  86%  of  the
voting power of our common stock. The interests of these shareholders may differ from our other shareholders in material respects. This concentration of
voting power of our common stock may make it difficult for our other shareholders to approve or defeat matters that may be submitted for action by our
shareholders, including the election of directors and amendments to our Certificate of Incorporation or Bylaws. This also may have the effect of deterring,
delaying, or preventing a change in control, even when such a change in control could benefit our other shareholders. These shareholders may have the power
to exert significant influence over our affairs in ways that may be adverse to the interests of our other shareholders.

The market price of our common stock may be volatile. You may not be able to sell your shares at or above the price at which you purchased such shares.

The  trading  price  of  our  common  stock  may  be  subject  to  wide  fluctuations  in  response  to  quarter-to-quarter  fluctuations  in  operating  results,
announcements of material adverse events, general conditions in our industry or the public marketplace and other events or factors, including the thin trading
of  our  common  stock.  In  addition,  stock  markets  have  experienced  extreme  price  and  trading  volume  volatility  in  recent  years.  This  volatility  has  had  a
substantial effect on the market prices of securities of many technology-related companies for reasons frequently unrelated to the operating performance of
the  specific  companies.  These  broad  market  fluctuations  may  adversely  affect  the  market  price  of  our  common  stock.  In  addition,  if  our  operating  results
differ from our announced guidance or the expectations of equity research analysts or investors, the price of our common stock could decrease significantly.

Our stock price could decline if a significant number of shares become available for sale.

The  current  and  future  issuance  and/or  vesting  of  shares  of  our  common  stock  under  our  outstanding  and  future  stock  options,  stock  awards,
performance shares and deferred stock units, sales of substantial amounts of common stock in the public market following the issuance and/or vesting of such
shares, and/or the perception that future sales of these shares could occur, could reduce the market price of our common stock and make it more difficult to
sell equity securities in the future.

Our certificate of incorporation, our bylaws, our shareholder rights plan and Delaware law make it difficult for a third party to acquire us, despite the
possible benefit to our shareholders.

Provisions of our certificate of incorporation, our bylaws, our shareholder rights plan and Delaware law could make it more difficult for a third party to
acquire us, even if doing so would be beneficial to our shareholders. For example, our certificate of incorporation permits our Board of Directors to issue one
or more series of preferred stock, which may have rights and preferences superior to those of the common stock. The ability to issue preferred stock could
have the effect of delaying or preventing a third party from acquiring us. We have also adopted a shareholder rights plan. These provisions could discourage
takeover attempts and could materially adversely affect the price of our stock. In addition, because we are incorporated in Delaware, we are governed by the
provisions of Section 203 of the Delaware General Corporation Law, which may prohibit large shareholders from consummating a merger with, or acquisition
of us. These provisions may prevent a merger or acquisition that would be attractive to shareholders and could limit the price investors would be willing to
pay in the future for our common stock.

There are limitations on the liabilities of our directors and executive officers.

Pursuant to our bylaws and under Delaware law, our directors are not liable to us or our shareholders for monetary damages for breach of fiduciary
duty, except for liability for breach of a director’s duty of loyalty, acts or omissions by a director not in good faith or which involve intentional misconduct or
a knowing violation of law, or any transaction in which a director has derived an improper personal benefit.

21

 
Actions of activist shareholders could be disruptive and potentially costly, and the possibility that activist shareholders may seek changes that conflict with
our strategic direction could cause uncertainty about the strategic direction of our business.

Activist investors may attempt to effect changes in our strategic direction or our business objectives, or to acquire control or Board representation to
advocate  corporate  actions  such  as  financial  restructuring,  stock  repurchases  or  sales  of  assets  or  the  entire  company.  Activist  campaigns  that  contest  or
conflict with our strategic direction could have an adverse effect on our results of operations and financial conditions, as responding to proxy contests and
other actions by activist shareholders can disrupt our operations, be costly and time consuming and divert the attention of our Board and senior management
from the pursuit of business strategies. These types of actions could cause significant fluctuations in our stock price based on temporary or speculative market
perceptions or other factors that do not necessarily reflect the underlying fundamentals and prospects of our business.

Item 1B.

Unresolved Staff Comments

None.

Item 2.

Properties

Our headquarters are located in Allen, Texas, a Dallas suburb. In the U.S., we operate a distribution facility in Memphis, Tennessee, with aggregate
space of more than 440,000 square feet. We also operate four additional distribution facilities totaling an aggregate of approximately 756,000 square feet in
Southaven, Mississippi. These facilities are located approximately ten miles from the Memphis International Airport.

Internationally, we operate a distribution complex in Liège, Belgium with approximately 200,000 square feet, and distribution operations in Ontario,
Canada with approximately 95,000 square feet, and distribution operations in Southampton, U.K. with approximately 54,000 square feet. We also operate
facilities in Bangalore, India, London, U.K., Basingstoke, U.K. and Sofia, Bulgaria, each of which provides primarily technology development, operations
and administrative support.

We lease all of our distribution and other facilities under third party leases that generally contain one or more renewal options.

We  operate  customer  service  centers  in  our  facilities  in  Dallas,  Texas,  Liège,  Belgium,  Basingstoke,  U.K.,  and  Ontario,  Canada.  Our  call  center

technology permits the automatic routing of calls to available customer service representatives in several of our call centers.

Item 3.

Legal Proceedings

We are not party to any legal proceedings other than routine claims and lawsuits arising in the ordinary course of our business. We do not believe such

claims and lawsuits, individually or in the aggregate, will have a material adverse effect on our business.

Item 4.

Mine Safety Disclosures

Not applicable.

22

 
 
 
 
 
 
 
 
PART II

Item 5.

Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities

For  information  regarding  the  securities  authorized  for  issuance  under  our  equity  compensation  plans,  refer  to  “Security  Ownership  of  Certain

Beneficial Owners and Management and Related Stockholder Matters” included in Part III, Item 12 of this report.

Common Stock

Our common stock is listed, and currently trades, on the NASDAQ Capital Market under the symbol “PFSW.” The following table sets forth for the

periods indicated the high and low sale price for the common stock as reported by NASDAQ:   

Year Ended December 31, 2017

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Year Ended December 31, 2018

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Price

High

Low

$
$
$
$

$
$
$
$

8.69    $
8.28    $
8.40    $
8.88    $

9.06    $
11.86    $
10.57    $
7.77    $

6.28 
5.83 
7.21 
5.90 

6.93 
8.37 
6.84 
4.84  

As of March 8, 2019, there were 101 record holders of the common stock.

Dividend Policy

We have never declared or paid cash dividends on our common stock and do not anticipate the payment of cash dividends on our common stock in the
foreseeable future. We are also restricted from paying dividends under our debt agreements without the prior approval of our lenders. The payment of any
future  cash  dividends  will  be  at  the  discretion  of  our  Board  of  Directors  and  will  depend  upon,  among  other  things,  future  earnings,  operations,  capital
requirements,  the  general  financial  condition  of  the  Company  and  general  business  conditions  and  the  approval  of  our  lenders.  See  “Management’s
Discussion and Analysis of Financial Condition and Results of Operations — Liquidity and Capital Resources.”

Item 6.

Selected Consolidated Financial Data

Not applicable.  

23

 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
    
 
  
 
    
 
  
 
 
 
 
 
Item 7.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

We believe the following discussion and analysis provides information that is relevant to an assessment and understanding of our consolidated results
of operations and financial condition. The discussion and analysis should be read in conjunction with the consolidated financial statements and related notes
thereto appearing elsewhere in this Form 10-K. This Management’s Discussion and Analysis will help you understand:

•

•

•

•

•

•

•

•

The impact of forward-looking statements;

Key transactions and events during 2018 and 2017;

Our financial structure, including our historical financial presentation;

Our results of operations for the previous two years, as well as certain projections for the future;

Certain aspects of our relationships with our subsidiaries;

Our liquidity and capital resources;

The impact of recently issued accounting standards on our financial statements; and

Our critical accounting policies and estimates.

Forward-Looking Information

We have made forward-looking statements in this Report on Form 10-K. These statements are subject to risks and uncertainties, and there can be no
guarantee that these statements will prove to be correct. Forward-looking statements include assumptions as to how we may perform in the future. When we
use  words  like  “seek,”  “strive,”  “believe,”  “expect,”  “anticipate,”  “predict,”  “potential,”  “continue,”  “will,”  “may,”  “could,”  “intend,”  “plan,”  “target,”
“project” and “estimate” or similar expressions, we are making forward-looking statements. You should understand that the following important factors, in
addition to the Risk Factors set forth above or elsewhere in this Report on Form 10-K, could cause our results to differ materially from those expressed in our
forward-looking statements. These factors include:

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

our ability to retain and expand relationships with existing clients and attract and implement new clients;

our reliance on the fees generated by the transaction volume, product sales and technology and agency projects and support of our clients;

our reliance on our clients’ projections, transaction volumes, product sales, and financial liquidity;

our dependency upon our agreements with International Business Machines Corporation (“IBM”) and Ricoh;

our dependency upon our agreements with our major clients;

our client mix, their business volumes and the seasonality of their business;

our ability to finalize pending client and customer contracts;

the impact of strategic alliances and acquisitions;

trends in e-commerce, outsourcing, government regulation, both foreign and domestic, and the market for our services;

whether we can continue and manage growth;

increased competition;

our ability to generate more revenue and achieve sustainable profitability;

effects of changes in our operating costs and profit margins;

the customer and supplier concentration of our business;

our reliance on third-party providers and other subcontracted services;

the unknown effects of possible system failures and rapid changes in technology;

foreign currency risks and other risks of operating in foreign countries;

potential litigation;

our dependency upon key personnel;

our ability to attract and retain seasonal and temporary workers;

24

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
•

•

•

•

•

•

data privacy regulations;

the impact of new accounting standards and changes in existing accounting rules or the interpretations of those rules;

our ability to raise additional capital or obtain additional financing;

our ability, and the ability of our subsidiaries, to borrow under current financing arrangements and maintain compliance with debt covenants;

our relationship with, and our guarantees of, certain of the liabilities and indebtedness of our subsidiaries; and

taxation on the sale of our products and provision of our services.

We  have  based  these  statements  on  our  current  expectations  about  future  events.  Although  we  believe  the  expectations  reflected  in  our  forward-
looking statements are reasonable, we cannot guarantee these expectations will actually be achieved. In addition, some forward-looking statements are based
upon assumptions as to future events that may not prove to be accurate. Therefore, actual outcomes and results may differ materially from what is expected or
forecasted  in  such  forward-looking  statements.  We  undertake  no  obligation  to  update  publicly  any  forward-looking  statement  for  any  reason,  even  if  new
information becomes available or other events occur in the future. There may be additional risks we do not currently view as material or that are not presently
known. In evaluating these statements, you should consider various factors, including the risks set forth in the section entitled “Risk Factors.”

Key Transactions and Events

We were impacted by the following key transactions and events in 2018 that may affect comparability of our results to 2017 and other periods:

Year ended December 31, 2018:

•

•

Effective January 1, 2018, we changed our organizational structure in an effort to create more effective and efficient operations and to improve
client and service focus. As a result, beginning January 1, 2018, we report our financial performance based on our new reportable segments
PFS  Operations  and  LiveArea  Professional  Services.  All  prior  period  segment  information  has  been  restated  to  conform  with  the  2018
presentation.  The  changes  in  the  reportable  segments  have  no  effect  on  the  consolidated  balance  sheets,  statements  of  operations  and
comprehensive income (loss) or cash flows for the periods presented.

We adopted Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers (“ASC 606”) on January 1, 2018.  We
used the modified retrospective method for the transition. Under the modified retrospective method, the cumulative effect of applying the new
standard was recorded at January 1, 2018 for open contracts. Therefore, results for the years ended December 31, 2018 and 2017 may not be
comparable.

Overview

We  are  a  global  commerce  solutions  company.  We  manage  the  entire  customer  shopping  experience  for  major  branded  manufacturers  and  retailers
through  two  business  segments,  LiveArea  Professional  Services  and  PFS  Operations.    The  LiveArea  Professional  Services  segment  provides  services  to
support  and  improve  the  digital  shopping  experience  of  shopping  online,  such  as  strategic  commerce  consulting,  strategy,  design  and  digital  marketing
services and technology services. The PFS Operations segment provides services to support and improve the physical experience, such as order management,
order fulfillment, customer care and payment services. We offer our services on an a la carte basis or as a complete end-to-end solution.

Service Fee Model. We refer to our standard seller services financial model as the Service Fee model. In this model, our clients own the inventory and
are the merchants of record and engage us to provide various infrastructure, technology and digital agency services in support of their business operations. We
offer our services as an integrated solution, which enables our clients to outsource their complete eCommerce needs to a single source and to focus on their
core competencies, though clients are also able to select individual or groupings of our various service offerings on an à la carte basis. We currently provide
services to clients that operate in a range of vertical markets, including technology manufacturing, computer products, cosmetics, fragile goods, coins and
collectibles, apparel, telecommunications, consumer electronics and consumer packaged goods, among others.

In the Service Fee model, we typically charge for our services on time and material basis, a cost-plus basis, a percent of shipped revenue basis, a time
and materials, project or retainer basis for our professional services or a per transaction basis, such as a per labor hour basis for web-enabled customer contact
center services and a per-item basis for fulfillment services. Additional fees are billed for other services. We price our services based on a variety of factors,
including the depth and complexity of the services provided, the amount of capital expenditures or systems customization required, the length of contract and
other factors.  

Many of our service fee contracts involve third-party vendors who provide additional services, such as package delivery. The costs we are charged by
these  third-party  vendors  for  these  services  are  often  passed  on  to  our  clients.  Our  billings  for  reimbursements  of  these  costs  and  other  ‘out-of-pocket’
expenses include travel, shipping and handling costs and telecommunication charges and are included in pass-through revenue.

25

 
 
 
 
 
 
 
 
 
Agent (Flash) Model. In our PFS Operations business unit, as an additional service, we offer the Agent, or Flash, financial model, in which our clients
maintain  ownership  of  the  product  inventory  stored  at  our  locations  as  in  the  Service  Fee  model.  When  a  customer  orders  the  product  from  our  clients,  a
“flash” sale transaction passes product ownership to us for each order and we in turn immediately re-sell the product to the customer. The “flash” ownership
exchange establishes us as the merchant of record, which enables us to use our existing merchant infrastructure to process sales to end customers, removing
the need for the clients to establish these business processes internally, but permitting them to control the sales process to end customers. In this model, based
on  the  terms  of  our  current  client  arrangements,  we  record  product  revenue  net  of  cost  of  product  revenue  as  a  component  of  service  fee  revenue  in  our
consolidated statement of operations.

Retail Model. Our PFS Operations business unit also provides a Retail model which allows us to purchase inventory from the client. We place the
initial and replenishment purchase orders with the client and take ownership of the product either upon shipment to or delivery to our facility. In this model,
depending on the terms of our client arrangements, we may own the inventory and the accounts receivable arising from our product sales. Under the Retail
model,  depending  upon  the  product  category  and  sales  characteristics,  we  may  require  the  client  to  provide  product  price  protection  as  well  as  product
purchase  payment  terms,  right  of  return,  and  obsolescence  protection  appropriate  to  the  product  sales  profile.  Depending  on  the  terms  of  our  client
arrangements in the Retail model, we record in our consolidated statement of operations either: 1) product revenue as a component of product revenue, or 2)
product revenue net of cost of product revenue as a component of service fee revenue. In general, we seek to structure client relationships in our Retail model
under the net revenue approach to more closely align with our service fee revenue financial presentation and mitigate inventory ownership risk, although we
have  one  client  still  operating  under  the  gross  revenue  approach.  Freight  costs  billed  to  customers  are  reflected  as  components  of  product  revenue.  This
business model generally requires significant working capital, for which we have credit available either through credit terms provided by our clients or under
senior credit facilities.

Currently, we are targeting growth within our Retail model to be through relationships with clients under which we can record service fee revenue in
our consolidated statement of operations. These relationships are often driven by the sales and marketing efforts of the manufacturers and third party sales
partners. In addition, as a result of certain operational restructuring of its business, our primary client relationship operating in the Retail model, Ricoh, has
implemented, and will continue to implement, certain changes in the sale and distribution of Ricoh products. The changes have resulted, and are expected to
continue to result, in reduced product revenues and profitability under our Retail model.

Growth is a key element to achieving our future goals, including achieving and maintaining sustainable profitability. Growth in our company is driven
by two main elements: new client relationships and organic growth from existing clients. Within our LiveArea Professional Services segment, we focus our
sales  efforts  on  engaging  with  brands,  retailers  and  manufacturers  to  perform  discrete  projects  such  as  website  design,  platform  selection  and  platform
implementation and system integration projects.  We also focus our LiveArea sales efforts on engaging with brands, retailers and manufacturers to provide
ongoing services such as digital marketing retainers and technology managed services engagements. Within our PFS Operations segment, we focus our sales
efforts  on  larger  contracts  with  brand-name  companies  within  four  primary  target  markets,  health  and  beauty,  home  goods  and  collectibles,  fashion,  and
consumer packaged goods. Consumer packaged goods require a longer duration to close but also have the potential to be higher quality and longer duration
engagements. Within both segments, we focus our sales efforts on both new clients and also on existing clients where we believe opportunity exists to expand
a  client  relationship  to  include  additional  services  within  the  segment,  across  segments  and/or  across  multiple  geographies.    We  continue  to  monitor  and
control  our  costs  to  focus  on  profitability.  While  we  are  targeting  our  new  service  fee  contracts  to  yield  incremental  gross  profit,  we  also  expect  to  incur
incremental investments in technology development, operational and support management and sales and marketing expenses to help generate growth.

Our expenses comprise primarily four categories: 1) cost of service fee revenue, 2) cost of product revenue, 3) cost of pass-through revenue and 4)

selling, general and administrative expenses.

Cost  of  service  fee  revenue  –  consists  primarily  of  compensation  and  related  expenses  for  our  web-enabled  customer  contact  center  services,
international  fulfillment  and  distribution  services  and  professional,  digital  agency  and  technology  services,  and  other  fixed  and  variable  expenses  directly
related  to  providing  services  under  the  terms  of  fee  based  contracts,  including  certain  occupancy  and  information  technology  costs  and  depreciation  and
amortization expenses.

Cost of product revenue – consists of the purchase price of product sold and freight costs, which are reduced by certain reimbursable expenses. These
reimbursable expenses include pass-through customer marketing programs, direct costs incurred in passing on any price decreases offered by vendors to cover
price  protection  and  certain  special  bids,  the  cost  of  products  provided  to  replace  defective  product  returned  by  customers  and  certain  other  expenses  as
defined under the distributor agreements.

Cost of pass-through revenue – the related reimbursable costs for pass-through expenditures are reflected as cost of pass-through revenue.

Selling,  General  and  Administrative  expenses  –  consist  of  expenses  such  as  compensation  and  related  expenses  for  sales  and  marketing  staff,
distribution costs (excluding freight) applicable to the Agent and the Retail model, executive, management and administrative personnel and other overhead
costs, including certain occupancy and information technology costs, and depreciation and amortization expenses and acquisition related, restructuring and
other costs.

26

 
Monitoring  and  controlling  our  available  cash  balances  and  our  expenses  continues  to  be  a  primary  focus.  Our  cash  and  liquidity  positions  are

important components of our financing of both current operations and our targeted growth.

Operating Results

The following table discloses certain financial information for the periods presented, expressed in terms of dollars, dollar change, percentage change

and as a percentage of total revenues (in thousands, except percentages):

2018

2017

$

%

Change

% of Net Revenues

2018

2017

Revenues

Service fee revenue
Product revenue, net
Pass-through revenue
Total revenues

Cost of Revenues

Cost of service fee revenue
Cost of product revenue
Pass-through cost of revenue

Total costs of revenues
Service fee gross profit
Product revenue gross profit
Pass-through gross profit
Total gross profit
Selling General and Administrative expenses

Income from operations

Interest expense, net

Income (loss) from operations before income
   taxes
Income tax expense, net

Net income (loss)

$

$

230,484 
34,350 
61,326 
326,160 

146,827 
32,710 
61,326 
240,863 
83,657 
1,640 
— 
85,297 
78,800 
6,497 
2,499 

3,998 

2,770 
1,228 

$

$

$

233,580 
40,663 
52,582 
326,825 

155,160 
38,504 
52,582 
246,246 
78,420 
2,159 
— 
80,579 
79,981 
598 
2,738 

(2,140)  

1,824 
(3,964)  

$

(3,096)  
(6,313)  
8,744 
(665)  

(8,333)  
(5,794)  
8,744 
(5,383)  
5,237 
(519)  
— 
4,718 
(1,181)
5,899 
(239)  

6,138 

946 
5,192 

(1.3)%  
(15.5)%  
16.6%  
(0.2)%  

(5.4)%  
(15.0)%  
16.6%  
(2.2)%  
6.7%  
(24.0)%  
— 
5.9%  
(1.5)%   

986.5%  
(8.7)%  

(286.8)%  

51.9%  
(131.0)%  

70.7%  
10.5%  
18.8%  
100.0%  

63.7% (1) 
95.2% (2) 
100.0% (3) 
73.8%  
36.3% (1) 
4.8% (2) 
(3) 
— 
26.2%  
24.2%   
2.0%  
0.8%  

1.2%  

0.8%  
0.4%  

(1)
(2)
(3)

Represents the measure as a percent of Service fee revenue.
Represents the measure as a percent of Product revenue, net.
Represents the measure as a percent of Pass-through revenue.

Year Ended December 31, 2018 Compared to Year Ended December 31, 2017

Segment Operating Data

PFS Operations (in thousands, except percentages)

Revenues:
Service fee revenue
Product revenue, net
Pass-through revenue

Total revenues
Costs of revenues:
Cost of service fee revenue
Cost of product revenue
Cost of pass-through revenue

Total costs of revenues

Gross profit
Direct operating expenses
Direct contribution

Year Ended December 31,

2018

2017

Change

Change, %

$

$

$
$

$

$

$

$

$
$

$

148,072   
34,350   
59,314   
241,736   

105,155   
32,710   
59,314   
197,179   
44,557   
16,979   
27,578   

27

145,667   
40,663   
50,478   
236,808   

110,617   
38,504   
50,478   
199,599   
37,209   
12,038   
25,171   

$

$

$

$
$

$

2,405 
(6,313)  
8,836   
4,928   

(5,462)  
(5,794)  
8,836   
(2,420)  
7,348   
4,941   
2,407   

71.5%
12.4%
16.0%
100.0%

66.4%
94.7%
100.0%
75.3%
33.6%
5.3%
— 
24.7%
24.5%
0.2%
0.8%

(0.7)%

0.6%
(1.2)%

2%
(16)%
18%
2%

(5)%
(15)%
18%
(1)%
20%
41%
10%

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
    
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PFS Operations total revenues for the twelve months ended December 31, 2018 increased by $4.9 million compared with the corresponding period in
2017.  Service  fee  revenue  increased  by  $2.4  million  due  to  new  and  expanded  client  relationships,  partially  offset  by  the  impact  of  client  terminations,
including the termination of certain lower-margin engagements. Product revenue, net, decreased by $6.3 million due to the revenue stream being primarily
dependent on one client, which restructured its operations and discontinued certain product lines which has resulted, and is expected to continue to result, in
reduced product revenue activity.  Pass-through revenue increased primarily as a result of freight related activity.  

PFS Operations gross margin improved to 18.4% for the twelve months ended December 31, 2018 as compared to 15.7% in the same period of the
prior year primarily due to improved operational efficiency through enhanced warehouse technology capabilities, focus on higher margin service offerings,
including  project  work,  and  the  termination  of  certain  lower  margin  client  engagements,  which  did  not  meet  our  profitability  objectives  and  were
discontinued.

Direct operating expenses increased by $4.9 million for the twelve months ended December 31, 2018 compared to the corresponding period in 2017.

The increase was primarily due to higher personnel and facility related costs.

LiveArea Professional Services (in thousands, except percentages)

Revenues:
Service fee revenue
Pass-through revenue

Total revenues
Costs of revenues:
Cost of service fee revenue
Cost of pass-through revenue

Total costs of revenues

Gross profit
Direct operating expenses
Direct contribution

Year Ended December 31,

2018

2017

Change

Change, %

$

$

$
$

$

82,413   
2,011   
84,424   

41,669   
2,011   
43,680   
40,744   
27,401   
13,343   

$

$

$

$
$

$

87,913   
2,104   
90,017   

44,543   
2,104   
46,647   
43,370   
31,612   
11,758   

$

$

$

$
$

$

(5,500)

(93)  
(5,593)  

(2,874)  
(93)  
(2,967)  
(2,626)  
(4,211)  
1,585   

(6)%
(4)%
(6)%

(6)%
(4)%
(6)%
(6)%
(13)%
13%

LiveArea Professional Services revenues for the twelve months ended December 31, 2018 decreased by $5.6 million compared with the corresponding

period in 2017. The decreases in revenues are primarily due to reduced technology services project activity for certain clients, as well as client terminations. 

LiveArea Professional Services gross margin increased slightly to 48.3% from 48.2% for the twelve months ended December 31, 2018 compared with

the corresponding period in 2017.

Direct operating expenses decreased by $4.2 million for the twelve months ended December 31, 2018 compared to the corresponding period in 2017.
The  decreases  were  primarily  due  to  lower  personnel  costs  attributable  to  our  cost  reduction  efforts  in  response  to  lower  revenues  as  well  as  reduced
amortization of intangible assets of $1.8 million.  Excluding the decrease in amortization of intangible assets, direct contribution decreased by $0.2 million.

Corporate (in thousands, except percentages)

Year Ended December 31,

2018

2017

Change

Change, %

Unallocated corporate expenses

$

34,424   

$

36,331   

$

(1,907)

(5)%

Unallocated corporate expenses decreased by $1.9 million for the twelve months ended December 31, 2018 compared to the corresponding period in
2017. The decrease was primarily due to a $2.1 million decrease in earnout expense related to our final performance-based contingent payment applicable to
our  2015  acquisition  of  CrossView,  Inc.  as  well  as  reduced  severance  costs  of  $0.8  million,  partially  offset  by  an  increase  in  stock-based  compensation
expenses of $0.7 million.  Excluding these expenses, unallocated corporate expenses increased by $0.3 million.

Income Taxes

During the twelve months ended December 31, 2018, we recorded a tax provision comprised primarily of $1.7 million related to the majority of our
international  operations,  $0.6  million  related  to  state  income  taxes,  and  $0.5  million  associated  with  the  tax  amortization  of  goodwill  relation  to  our
CrossView acquisition. A valuation allowance has been provided for the majority of our domestic net deferred tax assets, which are primarily related to our
net operating loss carryforwards, and for certain foreign deferred tax assets.

28

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
    
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
On  December  22,  2017,  the  United  States  government  enacted  the  Tax  Cuts  and  Jobs  Act,  commonly  referred  to  as  the  Tax  Reform  Act.  The  Tax
Reform Act included significant changes to the U.S. income tax system, including, but not limited to: a federal corporate rate reduction from 35% to 21%;
limitations on the deductibility of interest expense and executive compensation; repeal of the Alternative Minimum Tax (“AMT”); full expensing provisions
related  to  business  assets;  creation  of  new  minimum  taxes,  such  as  the  base  erosion  anti-abuse  tax  (“BEAT”)  and  Global  Intangible  Low  Taxed  Income
(“GILTI”) tax; and the transition of U.S. international taxation from a worldwide tax system to a modified territorial tax system, which resulted in a one-time
U.S. tax liability on those earnings which have not previously been repatriated to the U.S. (the “Transition Tax”). The impacts of this legislation are outlined
below:

•

•

•

Beginning January 1, 2018, the U.S. corporate income tax rate is 21%. The Company is required to recognize the impacts of this rate change on
its  deferred  tax  assets  and  liabilities  in  the  period  enacted.  At  December  31,  2017,  we  remeasured  certain  deferred  tax  assets  and  liabilities
based on the rates at which they are expected to reverse in the future, which is generally 21%. The amount related to the remeasurement of our
deferred tax balance was $12.1 million that was mostly offset by a change in the valuation allowance, except for a $0.6 million benefit that was
recorded to our statement of operations related to tax amortization of goodwill for the period ended December 31, 2017.

The Transition Tax on unrepatriated foreign earnings is a tax on previously untaxed accumulated and current earnings and profits ("E&P") of
the  Company's  foreign  subsidiaries.  To  determine  the  amount  of  the  Transition  Tax,  the  Company  must  determine,  among  other  factors,  the
amount  of  post-1986  E&P  of  its  foreign  subsidiaries,  as  well  as  the  amount  of  non-U.S.  income  taxes  paid  on  such  earnings.  Based  on  the
Company’s analysis of the transition tax, there were no provisional amounts recorded for the year ended December 31, 2017. The Company
concluded the Transition tax analysis in the fourth quarter of 2018 and concluded no measurement period adjustments were required.

The  Tax  Reform  Act  creates  a  new  requirement  that  Global  Intangible  Low  Tax  Income  (“GILTI”)  earned  by  foreign  subsidiaries  must  be
included currently in the gross income of the U.S. shareholder. Due to the complexity of the new GILTI tax rules, the Company is continuing to
evaluate this provision of the Tax Reform Act. Under U.S. GAAP, the Company is permitted to make an accounting policy election to either
treat taxes due on future inclusions in U.S. taxable income related to GILTI as a current period expense when incurred or to factor such amounts
into the Company's measurement of its deferred taxes. The Company has a GILTI inclusion in taxable income of $0.6 million which has been
considered in the tax provision for the period ended December 31, 2018.

Liquidity and Capital Resources

We currently believe our cash position, financing available under our credit facilities and funds generated from operations will satisfy our presently
known operating cash needs, our working capital and capital expenditure requirements, our current debt and lease obligations, and additional loans to our
subsidiaries, if necessary, for at least the next twelve months.

To obtain additional financing in the future, in addition to our current cash position, we plan to evaluate various financing alternatives including the
sale  of  equity,  utilizing  capital  or  operating  leases,  borrowing  under  our  credit  facilities,  expanding  our  current  credit  facilities  or  entering  into  new  debt
agreements. No assurances can be given we will be successful in obtaining any additional financing or the terms thereof.

Our cash position decreased in 2018 primarily due to payments made applicable to capital expenditures, acquisition-related contingencies and debt

obligations, all of which combined exceeded our cash generated from operations.

Cash Flows from Operating Activities

During  2018,  cash  provided  from operations  was  $11.6  million,  compared  to  $11.1  million  in  2017.  Cash  flow  from  operating  activities  increased

primarily due to improvements in net income for the year ended December 31, 2018 as compared to the same period in 2017.

Cash Flows from Investing Activities

Cash  used  in  investing  activities  included  capital  expenditures  of  $4.9  million  and  $4.6  million  in  the  years  ended  December  31,  2018  and  2017,
respectively, exclusive of property and equipment acquired under debt and capital lease financing, which consisted primarily of capitalized software costs and
equipment purchases.

Capital expenditures have historically consisted of additions to upgrade our management information systems, development of customized technology
solutions to support and integrate with our service fee clients and general expansion and upgrades to our facilities, both domestic and foreign. We expect to
incur capital expenditures to support new contracts and anticipated future growth opportunities. Based on our current client business activity and our targeted
growth plans, we anticipate our total investment in upgrades and additions to facilities and information technology solutions and services for the upcoming
twelve months, including costs to implement new clients, will be approximately $7.0 million to $10.0 million, although additional capital expenditures may
be necessary to support the infrastructure requirements of new clients. To maintain our current operating cash position, a portion of these expenditures may be
financed through client reimbursements, debt, operating or capital leases or additional equity. We may elect to

29

 
 
 
 
modify or defer a portion of such anticipated investments in the event that we do not obtain the financing results necessary to support such investments.

Cash Flows from Financing Activities

During 2018, cash used in financing activities was $9.9 million, compared to $14.7 million in 2017.  In both years, the cash used in financing activity
was primarily related to the paydown of debt and capital lease obligations as well as the payout of performance-based contingent payments related to our
prior year acquisitions.  

Working Capital

During 2018, our working capital increased to $22.9 million from $13.7 million at December 31, 2017, primarily related to income generated from
operations before working capital changes, the refinancing of our U.S. Credit Agreement, which decreased the current portion of our long-term debt, and the
reduction of our performance based contingent payment partially offset by capital expenditures and the reductions of our capital lease obligations.

Inventory Financing

To finance its distribution of Ricoh products in the U.S., Supplies Distributors has a short-term credit facility with IBM Credit LLC (“IBM Credit”)
that  provides  financing  for  eligible  inventory  and  certain  receivables  for  up  to  $11.0  million.  We  have  provided  a  collateralized  guarantee  to  secure  the
repayment of this credit facility. The IBM Credit facility does not have a stated maturity and both parties have the ability to exit the facility following a 90-
day notice.

This  credit  facility  contains  various  restrictions  upon  the  ability  of  Supplies  Distributors  and  its  subsidiaries  to,  among  other  things,  merge,
consolidate,  sell  assets,  incur  indebtedness,  make  loans,  investments  and  payments  to  related  parties  (including  entities  directly  or  indirectly  owned  by
PFSweb, Inc.), provide guarantees, make investments and loans, pledge assets, make changes to capital stock ownership structure and pay dividends, as well
as financial covenants, such as annualized revenue to working capital, net profit after tax to revenue and total liabilities to tangible net worth, as defined, and
are  secured  by  all  of  the  assets  of  Supplies  Distributors,  as  well  as  a  collateralized  guaranty  of  PFSweb.  Additionally,  we  are  required  to  maintain  a
subordinated loan to Supplies Distributors of no less than $1.0 million, not maintain restricted cash of more than $5.0 million, are restricted with regard to
transactions  with  related  parties,  indebtedness  and  changes  to  capital  stock  ownership.  Furthermore,  we  are  obligated  to  repay  any  over-advance  made  to
Supplies  Distributors  or  its  subsidiaries  under  these  facilities  if  they  are  unable  to  do  so.  We  have  also  provided  a  guarantee  of  substantially  all  of  the
obligations of Supplies Distributors and its subsidiaries to IBM and Ricoh.

Debt and Capital Lease Obligations

U.S. Credit Agreement. In August 2015, we entered into a credit agreement (“Credit Agreement”) with Regions Bank, as agent for itself and one or
more future lenders (the “Lenders”). Under the Credit Agreement, and subject to the terms set forth therein, the Lenders provided us with a revolving loan
facility for up to $32.5 million and a term loan facility for up to $30 million.  Borrowings under the Credit Agreement accrued interest at a variable rate based
on prime rate or Libor, plus an applicable margin.

On  November  1,  2018,  we  entered  into  Amendment  No.1  to  our  credit  agreement  with  Regions  Bank  (the  “Amended  Facility”).    The  Amended
Facility provides for an increase in availability of our revolving loans to $60.0 million, with the ability for a further increase of $20.0 million to $80.0 million,
and the elimination of the term loan.  Amounts outstanding under the term loan were reconstituted as revolving loans.  The Amended Facility also extends the
maturity date to November 1, 2023.

In accordance with ASC 470, Debt (“ASC 470”), we recorded a $0.1 million loss on early extinguishment of debt in 2018 related to the Amended

Facility.

As  of  December  31,  2018  and  2017,  the  weighted  average  interest  rate  on  the  revolving  loan  facility  was  4.57%  and  4.65%,  respectively.  As  of
December 31, 2017, the weighted average interest rate on the term loan facility was 4.05%. In connection with the Amended Facility, the Company paid $0.3
million of fees, which are being amortized through the life of the Amended Facility and are reflected as a net reduction in debt. The Amended Facility is
secured by a lien on substantially all of the operating assets of the US entities and a pledge of 65% of the shares of certain of our foreign subsidiaries. The
Amended Facility contains cross default provisions, various restrictions upon the Company’s ability to, among other things, merge, consolidate, sell assets,
incur indebtedness, make loans and payments to subsidiaries, affiliates and related parties, make capital expenditures, make investments and loans, pledge
assets,  make  changes  to  capital  stock  ownership  structure,  as  well  as  financial  covenants,  as  defined,  of  a  minimum  consolidated  fixed  charge  ratio  and  a
maximum consolidated leverage ratio.

Master Lease Agreements. The Company has various agreements that provide for leasing or financing transactions of equipment and other assets and
will continue to enter into such arrangements as needed to finance the purchasing or leasing of certain equipment or other assets. Borrowings under these
agreements, which generally have terms of three to five years, are generally secured by the related equipment, and in certain cases, by a Company parent
guarantee.

Other than our capital and operating lease commitments, we do not have any other material financial commitments, although future client contracts

may require capital expenditures and lease commitments to support the services provided to such clients.

30

 
Debt Covenants

Certain of our credit facilities contain various financial and non-financial covenants, including covenants that restrict our ability to incur additional
indebtedness, create or permit liens on assets, engage in mergers or consolidations, and place restrictions on the transfer of assets or the payment of dividends
between us and our subsidiaries.

To the extent we fail to comply with our debt covenants, including the financial covenant requirements and we are not able to obtain a waiver, the
lenders would be entitled to accelerate the repayment of any outstanding credit facility obligations, and exercise all other rights and remedies, including sale
of collateral. An acceleration of the repayment of our credit facility obligations may have a material adverse impact on our financial condition and results of
operations. We can provide no assurance we will have the financial ability to repay all such obligations. As of December 31, 2018, we were in compliance
with all debt covenants. Further, non-renewal of any of our credit facilities may have a material adverse impact on our business and financial condition.

Off-Balance Sheet Arrangements

There are no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in

financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.

New Accounting Pronouncements

See  Note  2  “Significant  Accounting  Policies”  to  the  consolidated  financial  statements  for  our  discussion  about  new  accounting  pronouncements

adopted and those pending.

Critical Accounting Policies and Estimates

Our  consolidated  financial  statements  have  been  prepared  in  conformity  with  accounting  principles  generally  accepted  in  the  United  States  of
America. These accounting principles require us to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of our
financial statements and the reported amounts of revenues and expenses during the reporting period. While we do not believe the reported amounts would be
materially different, application of these policies involves the exercise of judgment and the use of assumptions as to future uncertainties and, as a result, actual
results could differ from these estimates. If there is a significant unfavorable change to current conditions, it could result in a material adverse impact to our
business, operating results and financial condition. We evaluate our estimates and assumptions on an ongoing basis. We base our estimates on experience and
on various other assumptions that we believe to be reasonable under the circumstances. All of our significant accounting policies are disclosed in the notes to
our consolidated financial statements.

We have defined a critical accounting estimate as one that is both important to the portrayal of our financial condition and results of operations and
requires us to make difficult, subjective or complex judgments or estimates about matters that are uncertain. During the past two years, we have not made any
material  changes  in  accounting  methodology  used  to  establish  the  critical  accounting  estimates  discussed  below.  The  following  represent  certain  critical
accounting policies that require us to exercise our business judgment or make significant estimates. In addition, there are other items within our consolidated
financial statements that require estimation but are not deemed critical as defined above.

Revenue Recognition

We derive revenue primarily from services provided under contractual arrangements with our clients or from the sale of products under our distributor
agreements. We recognize revenue in accordance with ASC 606, when control of the promised goods or services is transferred to our clients and customers, in
an amount that reflects the consideration that we expect to receive in exchange for those goods or services.

We will often enter into contracts with clients and customers that contain multiple promises to transfer control of multiple products and/or services. To
the extent a contract includes provisioning multiple products or services, we apply judgment to determine whether promised deliverables are capable of being
distinct and are distinct in the context of the contract. If these criteria are not met, sales of different products or services are accounted for as a combined
performance obligation. For arrangements with multiple distinct performance obligations, we allocate consideration among the performance obligations based
on their relative standalone selling price. Standalone selling price is the price at which we would sell a promised good or service separately to our client and
customers.

Our service fee revenue primarily relates to our order to cash, fulfillment, customer care, consulting, design, digital marketing and technology services.

We typically charge our service fee revenue on either a cost-plus basis, a percent of shipped revenue basis, a time and materials, project or retainer
basis  for  our  professional  services,  or  a  per  transaction  basis,  such  as  a  per  item  basis  for  fulfillment  services  or  a  per  labor  hour  basis  for  web-enabled
customer contact center services. Additional fees are billed for other services. For technology and digital agency services, we typically charge on a fixed cost
basis based on an estimated maximum number of professional service labor hours or bill for each professional labor hour at a per hour price.  

31

 
 
 
Within our PFS Operations unit, our performance obligations typically consist of standing ready to provide a service over a contract term. As such, our
performance obligations within service fee revenue across the company are generally transferred to clients over time. A time-elapsed output measure is used
to  determine  progress,  with  individual  time  increments  representing  a  single  series  performance  obligation.  Variable  consideration  charged  within  these
contracts is allocated to the individual reporting period in which the service was provided. Within our LiveArea Professional Services unit, our contracts are
structured  so  that  the  amount  the  Company  has  a  right  to  invoice  corresponds  directly  with  the  value  of  our  performance  to  date,  we  will  elect  the  ‘as-
invoiced’  practical  expedient  and  recognize  revenue  as  we  have  a  right  to  invoice. If  our  contract  is  not  structured  such  that  it  meets  the  criteria  for this
practical expedient, then we use an input measure of progress based on labor hours incurred to date to measure our progress to completion. The Company has
determined that the above methods provide a faithful depiction of the transfer of services to the customer.

We perform set-up and integration services to support our fulfillment activities. When we determine these set-up and integration services do not meet
the criteria for recognition as a separate performance obligation, any start up fees received represent a non-refundable up-front fee and are allocated to the
other performance obligations within that contract. The Company recognizes revenue for non-refundable upfront implementation fees on a straight-line basis
over the period between the initiation of the services through the end of the contract term. Related costs are capitalized as costs to fulfill the contract and are
recognized over the expected performance period.

For  contracts  recognized  over  time,  we  recognize  the  estimated  loss  to  the  extent  the  project  has  been  completed  based  on  actual  hours  incurred
compared to the total estimated hours.  A loss is recognized when the current estimate of the consideration we expect to receive, modified to include any
variable consideration, is less than the current estimate of total costs for the contract.

In instances where revenue is derived from sales of third-party vendor services, we record revenue on a gross basis when we are a principal to the
transaction  and  net  of  costs  when  we  are  acting  as  an  agent  between  the  customer  or  client  and  the  vendor.  Whether  we  are  the  principal  or  agent  in  the
transaction is determined by whether we control the service being provided.

Depending on the terms of the customer arrangement, product revenue is recognized at a point in time when control transfers to the customer. This is
either upon shipment of the product or when the customer receives the product. Product revenue is reported net of estimated variable consideration related to
returns and allowances, which are estimated based upon historical return information. Management also considers any other current information and trends in
making estimates. If actual sales returns, allowances and discounts are greater than estimated by management, additional expense may be incurred.

Allowance for Doubtful Accounts

The  determination  of  the  collectability  of  amounts  due  from  our  clients  and  customers  requires  us  to  use  estimates  and  make  judgments  regarding
future events and trends, including monitoring our clients’ and customers’ payment history and current credit worthiness to determine that collectability is
reasonably assured, as well as consideration of the overall business climate in which our clients and customers operate. Inherently, these uncertainties require
us  to  make  frequent  judgments  and  estimates  regarding  our  clients  and  customers’  ability  to  pay  amounts  due  us  to  determine  the  appropriate  amount  of
valuation allowances required for doubtful accounts. Provisions for doubtful accounts are recorded when it becomes evident the client or customer will not
make the required payments at either contractual due dates or in the future. These provisions may be based on discussions with the client or customer or the
age of the amount due.

In  our  Retail  model,  we  also  maintain  an  allowance  for  uncollectible  vendor  receivables,  which  arise  from  inventory  returns  to  vendors,  vendor
rebates,  price  protections  and  other  promotions.  We  determine  the  sufficiency  of  the  vendor  receivable  allowance  based  upon  various  factors,  including
payment history and vendor communication. Amounts received from vendors may vary from amounts recorded because of potential non-compliance with
certain  elements  of  vendor  programs.  If  our  estimated  allowances  for  uncollectible  accounts  or  vendor  receivables  subsequently  prove  insufficient,  an
additional allowance may be required.

We believe our allowances for doubtful accounts are adequate to cover anticipated losses under current conditions; however, uncertainties regarding
changes in the financial condition of our clients and customers, either adverse or positive, could impact the amount and timing of any additional provisions
for doubtful accounts that may be required.

Inventory Reserves

Inventories  (merchandise,  held  for  resale,  all  of  which  are  finished  goods)  are  stated  at  the  lower  of  weighted  average  cost  or  net  realizable  value.
Under the Retail model, we assume responsibility for slow-moving inventory under certain distributor agreements, subject to certain termination rights, but
have the right to return product rendered obsolete by engineering changes, as defined. We review inventories for impairment on a periodic basis, but at a
minimum, annually. Recoverability of the inventory on hand is measured by comparisons of the carrying value to the fair value of the inventory. This requires
us to record provisions and maintain reserves for excess or obsolete inventory. If write-downs of inventories are necessary, the cost basis of that inventory is
adjusted. To determine these reserve amounts, we regularly review inventory quantities on hand and compare them to estimates of future product demand and
market conditions. These estimates and forecasts inherently include uncertainties and require us to make judgments regarding potential outcomes. We believe
our reserves are adequate to cover anticipated losses under current conditions; however, significant or unanticipated changes to our estimates and forecasts,
either adverse or positive, could impact the amount and timing of any additional provisions for excess or obsolete inventory that may be required.

32

 
Stock Compensation

We utilize our Employee Stock and Incentive Plan (the “Employee Plan”) to help attract, retain and incentivize qualified executives, key employees
and non-employee directors to increase our shareholder value and help build and sustain growth. The Employee Plan provides for the granting of incentive
awards in a variety of forms, such as the award of an option, stock appreciation right, restricted stock award, restricted stock unit, deferred stock unit, among
other stock-based awards.

Compensation cost is measured based on the grant date fair value of the award. Depending on the conditions associated with the vesting of the award,

compensation cost is recognized on a straight-line or graded basis, net of estimated forfeitures, over the requisite service period of each award.

We estimate the fair value of each option grant on the date of grant using the Black-Scholes option-pricing model. For certain of the awards that have a
market condition, we estimate the compensation cost using a Monte-Carlo simulation. The estimated fair value for awards involves assumptions for expected
dividend yield, stock price volatility, risk-free interest rates and the expected life of the award.

If, in the future, we determine that another method of estimating an award’s fair value is more reasonable, or, if another method for calculating these
input  assumptions  is  prescribed  by  authoritative  guidance,  and,  therefore,  should  be  used  to  estimate  expected  volatility  or  expected  term,  the  fair  value
calculated for our stock-based compensation could change significantly.

Income Taxes

The liability method is used for determining our income taxes, under which current and deferred tax liabilities and assets are recorded in accordance
with enacted tax laws and rates. Under this method, the amounts of deferred tax liabilities and assets at the end of each period are determined using the tax
rate expected to be in effect when taxes are actually paid or recovered. Valuation allowances are established to reduce deferred tax assets to their net realizable
value when it is more likely than not that some portion or all of the deferred tax assets will not be realized. In determining the need for valuation allowances,
we have considered and made judgments and estimates regarding estimated future taxable income. These estimates and judgments include some degree of
uncertainty  and  changes  in  these  estimates  and  assumptions  could  require  us  to  adjust  the  valuation  allowances  for  our  deferred  tax  assets.  The  ultimate
realization of our deferred tax assets depends on the generation of sufficient taxable income in the applicable taxing jurisdictions. Although we believe our
estimates and judgments are reasonable, actual results may differ, which could be material.

Because we operate in multiple countries, we are subject to the jurisdiction of multiple domestic and foreign tax authorities. Determination of taxable
income in any jurisdiction requires the interpretation of the related tax laws and regulations and the use of estimates and assumptions regarding significant
future  events  such  as  the  amount,  timing  and  character  of  deductions,  permissible  revenue  recognition  methods  under  the  tax  law  and  the  sources  and
character of income and tax credits. Changes in tax laws, regulations, foreign currency exchange restrictions or our level of operations or profitability in each
taxing jurisdiction could have an impact on the amount of income taxes that we provide during any given year.

Business Combinations

We  account  for  business  combinations  under  the  acquisition  method  of  accounting,  which  requires  the  assets  and  liabilities  to  be  recorded  at  their
respective fair values as of the acquisition date in the consolidated financial statements. The determination of estimated fair value may require us to make
significant estimates and assumptions, including estimates of future financial performance of the acquired entity. The purchase price is the fair value of the
total consideration conveyed to the seller and the excess of the purchase price over the fair value of the acquired identifiable net assets, where applicable, is
recorded as goodwill. The results of operations of an acquired business are included in our consolidated financial statements from the date of acquisition.
Costs associated with the acquisition of a business are expensed in the period incurred.

Long-Lived Assets, Goodwill and Intangible Assets

Long-lived  assets  include  property,  intangible  assets,  goodwill  and  certain  other  assets.  We  make  judgments  and  estimates  in  conjunction  with  the
carrying value of these assets, including amounts to be capitalized, depreciation and amortization methods and useful lives. Additionally, we review long-
lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. We review
goodwill for impairment at least annually, during the fourth quarter. We record impairment losses in the period in which we determine the carrying amount is
not recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future net cash flows expected
to  be  generated  by  the  asset.  This  may  require  us  to  make  judgments  regarding  long-term  forecasts  of  our  future  revenues  and  costs  related  to  the  assets
subject to review.

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

Not applicable.  

33

 
Item 8. 

Financial Statements and Supplementary Data

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

PFSweb, Inc. and Subsidiaries

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets

Consolidated Statements of Operations and Comprehensive Income (Loss)

Consolidated Statements of Shareholders’ Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

34

Page

35

36

37

38

39

40

 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Shareholders and Board of Directors

PFSweb, Inc.
505 Millennium Dr.
Allen, TX 75013

Opinion on the Consolidated Financial Statements

We have audited the accompanying consolidated balance sheets of PFSweb, Inc. (the “Company”) and subsidiaries as of December 31, 2018 and
2017, the related consolidated statements of operations and comprehensive income (loss), shareholders’ equity, and cash flows for the years then ended, and
the related notes (collectively referred to as the “consolidated financial statements”). In our opinion, the consolidated financial statements present fairly, in all
material respects, the financial position of the Company and subsidiaries at December 31, 2018 and 2017, and the results of their operations and their cash
flows for the years then ended, in conformity with accounting principles generally accepted in the United States of America.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States)  (“PCAOB”),  the
Company's  internal  control  over  financial  reporting  as  of  December  31,  2018,  based  on  criteria  established  in  Internal  Control  –  Integrated  Framework
(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) and our report dated March 18, 2019 expressed an
unqualified opinion thereon.

Basis for Opinion

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the
Company’s  consolidated  financial  statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  PCAOB  and  are  required  to  be
independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and
Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain

reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud.

Our audits included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to
error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts
and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by
management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that our audits provide a reasonable basis for
our opinion.

/s/ BDO USA, LLP

We have served as the Company's auditor since 2015.

Dallas, Texas

March 18, 2019

35

 
 
 
 
 
 
 
 
 
 
PFSWEB, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
AS OF DECEMBER 31
(In thousands, except share data)

CURRENT ASSETS:

ASSETS

Cash and cash equivalents
Restricted cash
Accounts receivable, net of allowance for doubtful accounts of $585 and $373 at
   December 31, 2018 and December 31, 2017, respectively
Inventories, net of reserves of $298 and $342 at December 31, 2018 and
   December 31, 2017, respectively
Other receivables
Prepaid expenses and other current assets

Total current assets

PROPERTY AND EQUIPMENT, net
IDENTIFIABLE INTANGIBLES, net
GOODWILL
OTHER ASSETS
Total assets

LIABILITIES AND SHAREHOLDERS’ EQUITY

CURRENT LIABILITIES:
Trade accounts payable
Accrued expenses
Current portion of long-term debt and capital lease obligations
Deferred revenue
Performance-based contingent payments

Total current liabilities

LONG-TERM DEBT AND CAPITAL LEASE OBLIGATIONS, less current portion
DEFERRED REVENUE, less current portion
DEFERRED RENT
OTHER LIABILITIES

Total liabilities

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS’ EQUITY:

Preferred stock, $1.00 par value; 1,000,000 shares authorized; none issued or
   outstanding
Common stock, $0.001 par value; 35,000,000 shares authorized; 19,294,296 and
   19,058,685 shares issued at December 31, 2018 and December 31, 2017,
   respectively; and 19,260,829 and 19,025,218 outstanding at December 31, 2018
   and December 31, 2017, respectively
Additional paid-in capital
Accumulated deficit
Accumulated other comprehensive income (loss)
Treasury stock at cost, 33,467 shares

Total shareholders’ equity
Total liabilities and shareholders’ equity

2018

2017

15,419    $
207   

72,415 

6,090 

4,014   
6,943   
105,088   
21,496   
1,803   
45,185   
3,501   
177,073    $

47,580    $
24,623   
2,610   
7,328   
—   
82,141   
39,348   
1,927   
4,625   
2,449   
130,490   

19,078 
214 

72,062 

5,326 

5,366 
6,633 
108,679 
24,178 
3,371 
45,698 
3,861 
185,787 

45,070 
29,074 
9,460 
7,405 
3,967 
94,976 
37,866 
4,034 
5,464 
2,150 
144,490 

—   

— 

19   
155,455   
(107,773)  
(993)  
(125)  
46,583   
177,073    $

19 
150,614 
(109,281)
70 
(125)
41,297 
185,787  

$

$

$

$

The accompanying notes are an integral part of these consolidated financial statements.

36

 
 
 
 
 
 
   
   
   
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
   
   
   
 
 
   
   
   
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PFSWEB, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS)
FOR THE YEARS ENDED DECEMBER 31
(In thousands, except per share data)

REVENUES:

Service fee revenue
Product revenue, net
Pass-through revenue
Total revenues
COSTS OF REVENUES:

Cost of service fee revenue
Cost of product revenue
Cost of pass-through revenue
Total costs of revenues

Gross profit

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

Income from operations

INTEREST EXPENSE, net

Income (loss) from operations before income taxes

INCOME TAX EXPENSE
NET INCOME (LOSS)

NET INCOME (LOSS) PER SHARE:

Basic
Diluted

WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING:

Basic
Diluted

COMPREHENSIVE INCOME (LOSS):

Net income (loss)
Foreign currency translation adjustment, net of taxes

TOTAL COMPREHENSIVE INCOME (LOSS)

2018

2017

230,484    $
34,350   
61,326   
326,160   

146,827   
32,710   
61,326   
240,863   
85,297   
78,800   
6,497   
2,499   
3,998   
2,770   
1,228    $

0.06    $
0.06    $

19,203   
19,826   

1,228    $
(1,063)  

165    $

233,580 
40,663 
52,582 
326,825 

155,160 
38,504 
52,582 
246,246 
80,579 
79,981 
598 
2,738 
(2,140)
1,824 
(3,964)

(0.21)
(0.21)

18,933 
18,933 

(3,964)
650 
(3,314)

$

$

$
$

$

$

The accompanying notes are an integral part of these consolidated financial statements.

37

 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
   
   
   
 
   
   
   
 
 
 
 
 
   
   
   
 
 
 
 
 
 
PFSWEB, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
(In thousands, except share data)

Common Stock

  Additional  
Paid-In  

Shares

  Amount  

  Capital

  Accumulated 
Deficit

  Accumulated  
Other
  Comprehensive 
  Income (Loss)  

Treasury Stock

  Shares  

  Amount  

Total
  Shareholders' 
Equity

Balance, December 31, 2016

  18,768,567    $

Net loss
Stock-based compensation expense
Exercise of stock options
Issuance of restricted stock
Tax withholding on restricted stock
Non-cash compensation expense
Shares issued related to acquisitions
Foreign currency translation adjustment,
   net of taxes

Balance, December 31, 2017

Net income
Impact of the adoption of new accounting
   pronouncement
Stock-based compensation expense
Exercise of stock options
Issuance of restricted stock
Tax withholding on restricted stock
Shares issued related to acquisitions
Foreign currency translation adjustment,
   net of taxes

—   
—   
168,823   
73,122   
—   

48,173   

19    $ 146,286    $ (105,317)   $
—   
—     
—     
—     
—   
—     
—     
—     

(3,964)  
—   
—   
—   
—   
—   
—   

3,333   
770   
—   
(256)  
128   
353   

(580)     33,467    $ (125)   $
—     
—   
—     
—   
—     
—   
—   
—   
—     
—   
—     
—   
—     
—   

—   
—   
—   
—   
—   
—   
—   

—   

  19,058,685     

—   

—   
19      150,614     
—   
—     

—     
(109,281)    
1,228   

—   

650   
70      33,467     
—   

—   

—   
—     
—     
—     
—     
—     

—     

4,032   
350   

(363)  
822   

280   
—   
—   
—   
—   
—   

68,698   
89,915   

76,998   

—   
—   
—   
—   
—   
—   

—   
—   
—   
—   
—   
—   

—     
(125)    
—     

—     
—     
—     
—     
—     
—     

40,283 
(3,964)
3,333 
770 
— 
(256)
128 
353 

650 
41,297 
1,228 

280 
4,032 
350 
— 
(363)
822 

Balance, December 31, 2018

  19,294,296    $

—     
—     
—     
19    $ 155,455    $ (107,773)   $

(1,063)  

—     
—   
(993)     33,467    $ (125)   $

(1,063)
46,583  

The accompanying notes are an integral part of these consolidated financial statements.

38

 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
 
 
 
   
 
 
   
 
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
    
 
    
 
    
 
 
    
 
    
 
 
    
 
 
 
PFSWEB, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED DECEMBER 31
(In thousands) 

CASH FLOWS FROM OPERATING ACTIVITIES:

Net income (loss)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:

2018

2017

$

1,228 

 $

Depreciation and amortization
Amortization of debt issuance costs
Provision for doubtful accounts
Provision for excess and obsolete inventory
Loss on disposition of fixed assets
Loss on early extinguishment of debt
Deferred income taxes
Stock-based compensation expense
Non-cash compensation expense
Changes in operating assets and liabilities:

Accounts receivable
Inventories
Prepaid expenses, other receivables and other assets
Deferred rent
Trade accounts payable, deferred revenue, accrued expenses and other liabilities

Net cash provided by operating activities

CASH FLOWS FROM INVESTING ACTIVITIES:

Purchases of property and equipment
Proceeds from sale of property and equipment

Net cash used in investing activities

CASH FLOWS FROM FINANCING ACTIVITIES:
Net proceeds from issuance of common stock
Taxes paid on behalf of employees for withheld shares
Payments on performance-based contingent payments
Payments on capital lease obligations
Payments on term loan
Payments on revolving loan
Borrowings on revolving loan
Debt issuance costs
Payments on other debt
Borrowings on other debt

Net cash used in financing activities

EFFECT OF EXCHANGE RATES ON CASH AND CASH EQUIVALENTS
NET DECREASE IN CASH AND CASH EQUIVALENTS

Cash and cash equivalents, beginning of period
Restricted cash, beginning of period
CASH AND CASH EQUIVALENTS AND RESTRICTED CASH, beginning of period

Cash and cash equivalents, end of period
Restricted cash, end of period
CASH AND CASH EQUIVALENTS AND RESTRICTED CASH, end of period

SUPPLEMENTAL CASH FLOW INFORMATION

Cash paid for income taxes
Cash paid for interest
Non-cash investing and financing activities:

Property and equipment acquired under long-term debt and capital leases
Performance-based contingent payments through stock issuance

$

$

11,367 
144 
154 
123 
62 
144 
244 
4,032 
— 

(1,525)
(890)
1,294 
(742)
(4,070)
11,565 

(4,936)
54 
(4,882)

350 
(363)
(849)
(2,505)
(27,000)
(126,743)
149,010 
(283)
(1,556)
— 
(9,939)

(410)
(3,666)

19,078 
214 
19,292 

15,419 
207 
15,626 

 $

2,641    $
2,237   

2,590 
822 

The accompanying notes are an integral part of these consolidated financial statements.

39

(3,964)

14,899 
149 
(26)
58 
159 
— 
(274)
3,333 
128 

10,595 
1,266 
2,036 
(14)
(17,292)
11,053 

(4,652)
65 
(4,587)

770 
(256)
(2,004)
(3,064)
(2,438)
(97,846)
89,989 
— 
(1,219)
1,353 
(14,715)

2,902 
(5,347)

24,425 
215 
24,640 

19,078 
214 
19,292 

2,131 
2,496 

374 
353  

 
 
 
 
 
 
   
   
   
 
   
   
   
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
    
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
   
   
   
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
   
   
   
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
  
 
  
   
   
   
 
 
 
   
   
   
 
 
  
 
  
 
 
PFSWEB, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. Overview

PFSweb,  Inc.  and  its  subsidiaries  are  collectively  referred  to  as  the  “Company”,  “us”,  “we”  or  “our”;  “Supplies  Distributors”  collectively  refers  to
Supplies Distributors, Inc. and its subsidiaries; “CrossView” refers to CrossView, LLC.; and “PFSweb” refers to PFSweb, Inc. and its subsidiaries, excluding
Supplies Distributors.

PFSweb is a global provider of omni-channel commerce solutions, including a broad range of technology, infrastructure and professional services, to
major brand name companies and others seeking to optimize their supply chain and to enhance their online and traditional business channels and initiatives in
the  United  States,  Canada,  and  Europe.  PFSweb’s  service  offerings  include  website  design,  creation  and  integration,  digital  agency  and  marketing,
eCommerce technologies, order management, customer care, logistics and fulfillment, financial management and professional consulting.

Supplies Distributors and PFSweb operate under distributor agreements with Ricoh Company Limited and Ricoh USA Inc., a strategic business unit
within the Ricoh Family Group of Companies (collectively hereafter referred to as “Ricoh”), under which Supplies Distributors acts as a distributor of various
Ricoh  products.  Supplies  Distributors  sells  its  products  in  the  United  States,  Canada  and  Europe.  Pursuant  to  agreements  between  PFSweb  and  Supplies
Distributors, PFSweb provides transaction management and fulfillment services to Supplies Distributors.

The majority of Supplies Distributors’ revenue is generated by its sale of product purchased from Ricoh. Under the distributor agreements, which are
subject to periodic renewals, Ricoh sells product to Supplies Distributors and reimburses Supplies Distributors for certain freight costs, direct costs incurred
in passing on any price decreases offered by Ricoh to Supplies Distributors or its customers to cover price protection and certain special bids, the cost of
products provided to replace defective product returned by customers and other certain expenses, as defined. Supplies Distributors can return to Ricoh product
rendered obsolete by Ricoh engineering changes after customer demand ends. Ricoh determines when a product is obsolete. Ricoh and Supplies Distributors
also have agreements under which Ricoh reimburses or collects from Supplies Distributors amounts calculated in certain inventory cost adjustments. Supplies
Distributors passes through to customers marketing programs specified by Ricoh and administers such programs according to Ricoh guidelines.

Supplies  Distributors  also  maintains  agreements  with  certain  additional  clients  where  it  operates  as  an  agent  for  the  resale  of  product  between  the

client and the customer, and records product revenue net of cost of product revenue as a component of service fee revenue.

2. Significant Accounting Policies

Principles of Consolidation

All intercompany accounts and transactions have been eliminated in consolidation.

Use of Estimates

The preparation of consolidated financial statements and related disclosures in conformity with accounting principles generally accepted in the United
States of America (“US GAAP”) requires management to make judgments, estimates and assumptions that affect the reported amounts of assets, liabilities,
revenues  and  expenses  and  disclosure  of  contingent  assets  and  liabilities.  The  recognition  and  allocation  of  certain  revenues  and  selling,  general  and
administrative expenses in these consolidated financial statements also require management estimates and assumptions.

Estimates and assumptions about future events and their effects cannot be determined with certainty. The Company bases its estimates on historical
experience  and  various  other  assumptions  believed  to  be  applicable  and  reasonable  under  the  circumstances.  These  estimates  may  change  as  new  events
occur,  as  additional  information  is  obtained  and  as  the  operating  environment  changes.  These  changes  have  been  included  in  the  consolidated  financial
statements as soon as they became known. In addition, management is periodically faced with uncertainties, the outcomes of which are not within its control
and will not be known for prolonged periods of time. Based on a critical assessment of accounting policies and the underlying judgments and uncertainties
affecting  the  application  of  those  policies,  management  believes  the  Company’s  consolidated  financial  statements  are  fairly  stated  in  accordance  with
US GAAP, and provide a fair presentation of the Company’s financial position and results of operations.

Revenue and Cost Recognition

The Company derives revenue primarily from services provided under contractual arrangements with our clients or from the sale of products under our

distributor agreements. The majority of our revenue is derived from contracts and projects that can span from a few months to three to five years.

40

 
 
 
The  Company  recognizes  revenue  when  control  of  the  promised  goods  or  services  is  transferred  to  its  customers,  in  an  amount  that  reflects  the
consideration  that  we  expect  to  receive  in  exchange  for  those  goods  or  services.    Control  is  transferred  to  a  client  or  customer  when,  or  as,  the  client  or
customer obtains control over that asset. The transaction price includes fixed and, in certain contracts, variable consideration.

Variable  consideration  contained  within  our  contracts  includes  discounts,  rebates,  incentives,  penalties  and  other  similar  items.  When  a  contract
includes  variable  consideration,  the  Company  estimates  the  variable  consideration  to  determine  whether  any  of  it  needs  to  be  constrained.  The  Company
includes the variable consideration in the transaction price only to the extent that it is probable that a significant reversal of the amount of cumulative revenue
recognized will not occur when the uncertainty associated with the variable consideration is subsequently resolved. We estimate variable consideration and
constraints based on our review of the contract terms and conditions. Variable consideration and constraint amounts are the most likely amounts based on our
history with the customer. If no history is available, then we will recognize the most likely amount based on the range of possible consideration amounts.
Variable  consideration  was  not  significant  for  the  year  ended  December  31,  2018  or  any  other  reporting  period  presented.  Variable  consideration  and
constraints are updated at each reporting date.

The Company’s billings for reimbursement of out-of-pocket expenses related to our Service Fee Revenues, consisting primarily of freight and shipping
supplies, are included in pass-through revenues.  Other items included in pass-through revenues include travel and certain third-party vendor expenses such as
telecommunication charges.  These other pass-through revenues are not deemed a material percentage of total revenues. In certain of our contracts, our clients
elect  to  handle  shipping  related  costs.    Therefore,  we  present  pass-through  revenues  separately,  as  we  believe  it  provides  better  transparency  to  our  core
services.  

Incremental  costs  to  obtain  a  contract  (such  as  sales  commissions)  are  expensed  when  incurred  when  the  amortization  period  is  one  year  or  less;
otherwise, incremental contract costs are expensed over time as promised goods and services are transferred to a customer.  Recurring operating costs for
contracts with customers are recognized as incurred. Certain eligible, nonrecurring costs incurred in the initial phases of our contracts are capitalized when
such costs (1) relate directly to the contract, (2) generate or enhance resources that will be used in satisfying the performance obligation in the future, and (3)
are expected to be recovered.  Capitalized amounts are monitored regularly for impairment.

The Company enters into contracts with customers that contain multiple promises to transfer control of multiple products and/or services. To the extent
a contract includes provisioning multiple products or services, judgment is applied to determine whether promised deliverables are distinct and are distinct in
the  context  of  the  contract.  If  this  criteria  is  not  met,  sales  of  different  products  or  services  are  accounted  for  as  a  combined  performance  obligation.  For
arrangements with multiple distinct performance obligations, consideration is allocated among the performance obligations based on their relative standalone
selling price. Standalone selling price is the price at which we would sell a promised good or service separately to the customer. Our warranties generally
provide a customer with assurance that the related deliverable will function as the parties intended because it complies with agreed-upon specifications and is
therefore not considered an additional performance obligation in the contract.

For  contracts  recognized  over  time,  we  recognize  the  estimated  loss  to  the  extent  the  project  has  been  completed  based  on  actual  hours  incurred
compared to the total estimated hours.  A loss is recognized when the current estimate of the consideration we expect to receive, modified to include any
variable consideration, is less than the current estimate of total costs for the contract.

Service Fee Revenue

The  Company’s  service  fee  revenue  primarily  relates  to  our  order  to  cash,  fulfillment,  customer  care,  consulting,  design,  digital  marketing  and
technology  services.  The  Company  typically  charges  its  service  fee  revenue  on  either  a  time  and  materials,  fixed  price,  cost-plus  a  margin,  a  percent  of
shipped revenue, or retainer basis for professional services, or a per transaction basis, such as a per item basis for fulfillment services or a per labor hour basis
for customer contact center services. Additional fees are billed for other services.

Product Revenue

Depending on the terms of the customer arrangement, product revenue and product cost is recognized at the point the customer gains control of the
asset.  The  specific  point  in  time  when  control  transfers  depends  on  the  contract  with  the  customer.  Typically,  our  terms  are  Freight  on  Board  (“FOB”)
Shipping point, which we believe to be indicative of when control is transferred. We permit our customers to return product.  Product revenue is reported net
of projected future returns. Future returns are estimated based on historical return information.  Management also considers any other current information and
trends in making estimates.

Gross versus Net Revenue

In  instances  where  revenue  is  derived  from  product  sales  from  a  third-party,  we  record  revenue  on  a  gross  basis  when  we  are  a  principal  to  the
transaction and net of costs when we are acting as an agent between the customer or client and the vendor. We are the principal and therefore record revenue
on a gross basis if we control a promised good or service before transferring that good or service to the customer. We are an agent and record revenue on a net
basis for what we retain for agency services if our role is to arrange for another entity to control the promised goods or services.

41

 
Practical expedients

The  standard  allows  entities  to  use  several  practical  expedients,  including  the  as-invoiced  practical  expedient,  determining  whether  a  significant
financing component exists, treatment of sales and usage-based taxes, and the recognition of certain incremental costs of obtaining a contract with a client or
customer. Contracts of less than a year with a financing component will be expensed in that period as a practical expedient. Our current contracts do not have
a  financing  component.  Commissions  on  contracts  of  less  than  one  year  will  be  expensed  as  a  practical  expedient.    Commissions  will  be  capitalized  on
contracts  over  one  year.  As  of  December  31,  2018,  we  did  not  have  any  material  commissions  on  contracts  in  excess  of  one  year.    We  also  present  our
revenues net of sales and usage-based tax as a practical expedient.

Contract modifications

Contract modifications are routine in our industry. For each modification, the Company assesses whether the modification changes the scope and or
price  of  the  original  agreement,  and  whether  those  changes  are  commensurate  with  stand-alone  selling  price.  Based  on  the  results  of  this  assessment,  the
Company either accounts for the modification as a separate contract, as a change in the original contract, or as a termination of the old contract and creation of
a new contract in accordance with Accounting Standards Codification (“ASC”) 606-10-25-12.

Concentration of Business and Credit Risk

During 2018, one product customer or service fee client relationships represented more than 10% of the Company’s consolidated total net revenues.
During  2017,  no  product  customer  or  service  fee  client  relationships  represented  more  than  10%  of  the  Company’s  consolidated  total  net  revenues.  As  of
December  31,  2018,  one  client  exceeded  10%  of  the  Company’s  total  accounts  receivable.  As  of  December  31,  2017,  no  client  exceeded  10%  of  the
Company’s total accounts receivable.    

Cash and Cash Equivalents

Cash equivalents are defined as short-term highly liquid investments with original maturities, when acquired, of three months or less. At times, the
Company has cash balances in domestic bank accounts that exceed Federal Deposit Insurance Corporation insured limits. The Company has not experienced
any losses related to these cash concentrations.

Accounts Receivable

The Company recognizes revenue and records trade accounts receivable, pursuant to the methods described above, when collectability is reasonably
assured.  Collectability  is  evaluated  in  the  aggregate  and  on  an  individual  customer  or  client  basis  taking  into  consideration  payment  due  date,  historical
payment  trends,  current  financial  position,  results  of  independent  credit  evaluations  and  payment  terms.  Related  reserves  are  determined  by  either  using
percentages  applied  to  certain  aged  receivable  categories  based  on  historical  results,  reevaluated  and  adjusted  as  additional  information  is  received,  or  a
specific identification method. After all attempts to collect a receivable have failed, the receivable is written off against the allowance for doubtful accounts.

Other Receivables

Other receivables primarily include amounts due from Ricoh for costs incurred by the Company under the distributor agreements and value added tax

receivables.

Inventories

Inventories  (all  of  which  are  finished  goods)  are  stated  at  the  lower  of  weighted  average  cost  and  net  realizable  value.  The  Company  establishes
inventory  reserves  based  upon  estimates  of  declines  in  values  due  to  inventories  that  are  slow  moving  or  obsolete,  excess  levels  of  inventory  or  values
assessed at lower than cost.

Supplies Distributors assumes responsibility for slow-moving inventory under its Ricoh distributor agreements, subject to certain termination rights,
but has the right to return product rendered obsolete by engineering changes, as defined. In the event PFSweb, Supplies Distributors and Ricoh terminate the
distributor agreements, the agreements provide for the parties to mutually agree on a plan of disposition of Supplies Distributors’ then existing inventory.

Property and Equipment

The Company makes judgments and estimates in conjunction with the carrying value of property and equipment, including amounts to be capitalized,
depreciation and amortization methods and useful lives. Property and equipment are stated at cost and are depreciated using the straight-line method over the
estimated  useful  lives  of  the  respective  assets.  Capitalized  implementation  costs  are  depreciated  over  the  respective  client  expected  performance  period.
Leasehold improvements are amortized over the shorter of the useful life of the related asset or the remaining lease term.

When events or changes in circumstances indicate that the carrying amount of our property and equipment might not be recoverable, the expected
future undiscounted cash flows from the asset are estimated and compared with the carrying amount of the asset. If the sum of the estimated undiscounted
cash flows is less than the carrying amount of the asset, an impairment loss is recorded. The impairment loss is measured by comparing the fair value of the
asset with its carrying amount. Fair value is generally determined based on discounted cash flows or appraised values, as appropriate.

42

 
Business Combinations

The Company accounts for business combinations under the acquisition method of accounting, which requires the assets and liabilities to be recorded
at  their  respective  fair  values  as  of  the  acquisition  date  in  the  consolidated  financial  statements.  The  determination  of  estimated  fair  value  may  require
management  to  make  significant  estimates  and  assumptions.  The  purchase  price  is  the  fair  value  of  the  total  consideration  conveyed  to  the  seller  and  the
excess of the purchase price over the fair value of the acquired identifiable net assets, where applicable, is recorded as goodwill. The results of operations of
an acquired business are included in the Company’s consolidated financial statements from the date of acquisition. Costs associated with the acquisition of a
business are expensed in the period incurred.

Definite-Lived Intangible Assets

The  Company’s  definite-lived  intangible  assets  are  primarily  comprised  of  non-compete  agreements,  trade  names,  customer  relationships  and

developed technology.

Definite-lived  intangible  assets  are  amortized  over  their  estimated  useful  life  and  only  tested  for  impairment  whenever  events  or  circumstances
indicate that the carrying amount of an asset may not be recoverable. An impairment loss would be recognized when the carrying amount of the asset exceeds
the estimated undiscounted future cash flows expected to result from the use of the asset and its eventual disposition. The impairment loss to be recorded
would  be  the  excess  of  the  asset’s  carrying  value  over  its  fair  value.  Fair  value  is  determined  using  a  discounted  cash  flow  analysis  or  other  valuation
technique.

Goodwill

Goodwill represents the excess of the purchase price over the fair value of the identifiable net assets acquired. Goodwill and other intangible assets
with indefinite lives are not amortized to operations, but instead are reviewed for impairment at least annually in the fourth quarter, or more frequently when
there is an indicator of impairment. Goodwill impairment exists when a reporting unit’s goodwill carrying value exceeds its implied fair value. The Company
has no intangible asset with indefinite useful lives, other than goodwill.

Accounting  Standards  Update  (“ASU”)  Topic  350:  Testing  Goodwill  for  Impairment  (“ASU  Topic  350”)  permits  an  entity  to  make  a  qualitative
assessment  of  whether  it  is  more  likely  than  not  that  a  reporting  unit’s  fair  value  is  less  than  its  carrying  amount  before  applying  a  two-step  goodwill
impairment  test.  This  qualified  assessment  is  referred  to  as  “Step  0.”  When  performing  Step  0,  an  entity  evaluates  relevant  events  and  circumstances,
including  but  not  limited  to,  macroeconomic  conditions,  industry  and  market  conditions,  overall  financial  performance,  reporting  unit  specific  events  and
entity  specific  events.  If,  after  completing  Step  0,  an  entity  concludes  that  it  is  not  likely  that  the  fair  value  of  the  reporting  unit  is  less  than  its  carrying
amount, it would not be required to perform a two-step impairment test for that reporting unit.

In the event that the conclusion of Step 0 requires the two-step test, the first step compares the fair value of the reporting unit with its carrying value,
including goodwill. If the fair value of the reporting unit is less than its carrying value, an indication of goodwill impairment exists for the reporting unit and
the  entity  must  perform  step  two  of  the  impairment  test.  Under  step  two,  an  impairment  loss  is  recognized  for  any  excess  of  the  carrying  amount  of  the
reporting unit’s goodwill over the implied fair value of that goodwill. The implied fair value of goodwill is determined by allocating the fair value of the
reporting unit in a manner similar to a purchase price allocation and the residual fair value after this allocation is the implied fair value of the reporting unit
goodwill. Fair value of the reporting unit is determined using a discounted cash flow analysis. If the fair value of the reporting unit exceeds its carrying value,
step two does not need to be performed. An impairment loss is recognized to the extent that the carrying amount of goodwill exceeds its implied fair value.

If the Company is required to perform the two-step test described in the preceding paragraph, it would determine fair value using generally accepted
valuation  techniques,  including  discounted  cash  flows  and  market  multiple  analyses.  These  types  of  analyses  contain  uncertainties  because  they  require
management to make assumptions and to apply judgment to estimate industry economic factors and the profitability of future business strategies.

The Company’s valuation methodology for assessing impairment would require management to make judgments and assumptions based on historical
experience and projections of future operating performance. If these assumptions differ materially from future results, the Company may record impairment
charges in the future.

Foreign Currency Translation and Transactions

The functional currency of each of the Company’s foreign subsidiaries is local currency. Assets and liabilities are translated at exchange rates in effect
at  the  end  of  the  period,  and  income  and  expense  items  are  translated  at  the  average  exchange  rates  on  a  monthly  basis.  Translation  adjustments  are
accumulated and reported as a component of accumulated other comprehensive income in the consolidated statements of shareholders’ equity.

The Company includes currency gains and losses on short-term intercompany advances in the determination of net income and loss. The Company
reports  gains  and  losses  on  intercompany  foreign  currency  transactions  that  are  of  a  long-term  investment  nature  as  a  component  of  accumulated  other
comprehensive income in the consolidated statements of shareholders’ equity.

43

 
 
Stock-Based Compensation

The Company uses stock-based compensation, including stock options, deferred stock units and other market and performance stock-based awards to
provide long-term performance incentives for its executives, key employees and non-employee directors. From the service inception date to the grant date, the
Company recognizes compensation cost for all share-based payments based on the reporting date fair value of the award. After the grant date, compensation
cost is measured based on the grant date fair value. Depending on the conditions associated with the vesting of the award, compensation cost is recognized on
a straight-line or graded basis, net of estimated forfeitures, over the requisite service period of each award. The Company records compensation cost as a
component of selling, general and administrative expenses in the consolidated statements of operations.

The  Company  estimates  the  fair  value  of  each  option  grant  on  the  date  of  grant  using  the  Black-Scholes  option-pricing  model  and  estimates  the
compensation  cost  for  certain  of  the  awards  that  have  a  market  condition  using  a  Monte-Carlo  simulation.  The  estimated  fair  value  for  awards  involves
assumptions for expected dividend yield, stock price volatility, risk-free interest rates and the expected life of the award.

Income Taxes

Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying
amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to
apply  to  taxable  income  in  the  years  in  which  those  temporary  differences  are  expected  to  be  recovered  or  settled.  The  effect  on  deferred  tax  assets  and
liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Valuation allowances are established when necessary
to reduce deferred tax assets to the amount more likely than not to be realized.

The  Company  recognizes  interest  and  penalties  related  to  certain  tax  positions  in  income  tax  expense  and  monitors  uncertain  tax  positions  and

recognizes tax benefits only when management believes the relevant tax positions would more likely than not be sustained upon examination.

Fair Value of Financial Instruments

In accordance with ASC 825, Financial Instruments, fair value is determined utilizing a hierarchy of valuation techniques. The three levels of the fair

value hierarchy are as follows:

Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.

Level  2:  Inputs,  other  than  quoted  prices,  that  are  observable  for  the  asset  or  liability,  either  directly  or  indirectly;  these  include  quoted  prices  for

similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.

Level 3: Unobservable inputs that reflect the reporting entity’s own assumptions.

The  carrying  value  of  the  Company’s  financial  instruments,  which  include  cash  and  cash  equivalents,  accounts  receivable,  other  receivables,  trade
accounts payable, debt, and capital lease obligations, approximate their fair values at December 31, 2018 and 2017 based on short terms to maturity or current
market prices and interest rates or observable inputs such as quoted prices in active markets.

Nonrecurring Fair Value Measurements

The purchase price of business acquisitions is allocated to the tangible and identifiable intangible assets acquired and liabilities assumed based on their
estimated fair values on the acquisition dates, with any excess recorded as goodwill. The Company utilizes Level 3 inputs in the determination of the initial
fair  value  of  assets  and  liabilities.  Non-financial  assets  such  as  goodwill,  intangible  assets,  software  development  costs  and  property  and  equipment  are
subsequently measured at fair value when there is an indicator of impairment and recorded at fair value only when impairment is recognized.

Impact of Recently Issued Accounting Standards

Pronouncements Recently Adopted

In  May  2014,  the  Financial  Accounting  Standards  Board  (“FASB”)  issued  ASC  606,  “Revenue  from  Contracts  with  Customers”,  which  replaces
numerous requirements in U.S. GAAP, including industry-specific requirements, provides companies with a single revenue recognition model for recognizing
revenue  from  contracts  with  clients  and  customers  and  significantly  expands  the  disclosure  requirements  for  revenue  arrangements.  The  new  standard,  as
amended, became effective for us for interim and annual reporting periods beginning on January 1, 2018.  

44

 
On January 1, 2018, we adopted ASC 606 using the modified retrospective method applied to the contracts that were not completed as of January 1,
2018. Results for reporting periods beginning after January 1, 2018 are presented under ASC 606, while prior period amounts are not adjusted and continue to
be reported in accordance with our historic accounting under ASC 605, “Revenue Recognition”.

We recorded a net increase to opening retained earnings of $0.3 million as of January 1, 2018 due to the cumulative impact of adopting ASC 606, with
the impact primarily related to our adjustments to deferred revenues and costs. We recorded a reduction of $0.7 million to deferred revenue, a reduction of
$0.4 million to deferred costs, and a contract liability of $0.1 million.

The impact of applying ASC 606 for the year ended December 31, 2018 was immaterial to revenues and operating profits.

  In  August  2016,  the  FASB  issued  Accounting  Standards  Update  (“ASU”)  No.  2016-15,  “Statement  of  Cash  Flows  (Topic  230):  Classification  of
Certain Cash Receipts and Cash Payments - a consensus of the Emerging Issues Task Force” (“ASU 2016-15”). ASU 2016-15 is intended to reduce diversity
in practice in how certain transactions are classified in the statement of cash flows. Certain issues addressed in this guidance include debt payments or debt
extinguishment costs, contingent consideration payments made after a business combination, proceeds from the settlement of insurance claims, distributions
received  from  equity  method  investments  and  beneficial  interests  in  securitization  transactions.  ASU  2016-15  is  effective  retrospectively  for  fiscal  years
beginning after December 15, 2017, and interim periods within those fiscal years, with early adoption permitted. Adoption of ASU 2016-15 as of January 1,
2018 changed the classification for certain contingent consideration payments from cash used in financing activities to cash provided by operating activities.

In November 2016, the FASB issued ASU No. 2016-18, “Statement of Cash Flows (Topic 230): Restricted Cash” (“ASU 2016-18”). ASU 2016-18
amends  the  presentation  of  restricted  cash  within  the  consolidated  statements  of  cash  flows,  requiring  that  restricted  cash  be  added  to  cash  and  cash
equivalents on the consolidated statements of cash flows. ASU 2016-18 is effective for fiscal years beginning after December 15, 2017, and interim periods
within those fiscal years, with early adoption permitted. We adopted ASU 2016-18 in the three-month period ended March 31, 2018 on a retrospective basis
with no impact to our consolidated financial statements.

In January 2017, the FASB issued ASU No. 2017-01, “Business Combinations (Topic 805): Clarifying the Definition of a Business” (“ASU 2017-
01”). ASU 2017-01 clarifies the definition of a business when evaluating whether transactions should be accounted for as acquisitions (or disposals) of assets
or  businesses,  ASU  2017-01  is  effective  for  annual  reporting  periods,  and  interim  periods  therein,  beginning  after  December  15,  2017.  Adoption  of  ASU
2017-01 did not have an impact on our consolidated financial statements.

In  May  2017,  the  FASB  issued  ASU  No.  2017-09,  “Compensation–Stock  Compensation  (Topic  718):  Scope  of  Modification  Accounting”  (“ASU
2017-09”),  clarifying  when  a  change  to  the  terms  or  conditions  of  a  stock-based  payment  award  must  be  accounted  for  as  a  modification.  ASU  2017-09
requires modification accounting if the fair value, vesting condition or the classification of the award is not the same immediately before and after a change to
the terms and conditions of the award. ASU 2017-09 is effective for us on a prospective basis beginning on January 1, 2018. Adoption of ASU 2017-09 did
not have an impact on our consolidated financial statements as it is not our general practice to change either the terms or conditions of stock-based payment
awards once they are granted.

In March 2018, the FASB issued ASU 2018-05, “Amendments to SEC Paragraphs Pursuant to SEC Staff Accounting Bulletin No. 118” (“ASU 2018-
05”), which was effective immediately. The amendments in ASU 2018-05 provide guidance on when to record and disclose provisional amounts for certain
income tax effects of the Tax Cuts and Jobs Act (“Tax Reform Act”). The amendments also require any provisional amounts or subsequent adjustments to be
included  in  net  income.  Additionally,  ASU  2018-05  discusses  required  disclosures  that  an  entity  must  make  with  regard  to  the  Tax  Reform  Act.  The
accounting for the enactment of the Tax Reform Act is complete as of December 31, 2018.  No material adjustments were recorded.

Pronouncements Not Yet Adopted

In  February  2016,  the  FASB  issued  ASU  No.  2016-02,  “Leases”  (“ASU  2016-02”).  ASU  2016-02  establishes  a  right-of-use  (“ROU”)  model  that
requires a lessee to record a ROU asset and a lease liability on the balance sheet for all leases with terms longer than 12 months. Leases will be classified as
either finance or operating, with classification affecting the pattern of expense recognition in the income statement. ASU 2016-02 is effective for fiscal years
beginning after December 15, 2018, including interim periods within those fiscal years.  In July 2018, the FASB issued ASU No. 2018-11, which provides the
option of an additional transition method that allows entities to initially apply the new lease guidance at the adoption date and recognize a cumulative-effect
adjustment to the opening balance of retained earnings in the period of adoption.

We are  in  the  process  of  implementing  a  leasing  software  application  that  help  automate  the  accounting  for  our  leases  in  accordance  with  the  new
guidance. The most significant impact will be the recognition of ROU assets and lease liabilities for operating leases, while our accounting for capital leases
remains substantially unchanged.  We will adopt the guidance for financial statements periods beginning January 1, 2019 using the modified retrospective
transition method and initially apply the transition provisions at January 1, 2019, which allows us to continue to apply the legacy guidance in ASC 840 for
periods prior to 2019. We will

45

 
elect  the  package  of  transition  practical  expedients,  which,  among  other  things,  allows  us  to  keep  the  historical  lease  classifications  and  not  have
to reassess the lease classification for any existing leases as of the date of adoption. We will also make an accounting policy election to apply the short-term
lease exception, which allows us to keep leases with an initial term of twelve  months  or  less  off  the  balance  sheet.  While  we  are  continuing  to  assess  all
potential impacts of the standard, we expect to recognize right-of-use assets and lease liabilities for operating leases of approximately $41 million and $46
million as of January 1, 2019, respectively. The new guidance will not have a material impact on our consolidated statements of operations.

In January 2017, the FASB issued ASU No. 2017-04, “Intangibles-Goodwill and Other (Topic 350): Simplifying the Test for Goodwill impairment”
(“ASU  2017-04”),  which  removes  Step  2  of  the  goodwill  impairment  test.  A  goodwill  impairment  will  now  be  determined  by  the  amount  by  which  a
reporting unit’s carrying value exceeds its fair value, not to exceed the carrying amount of goodwill.  ASU 2017-04 is effective for annual reporting periods,
and interim periods therein, beginning after December 15, 2019, with early adoption permitted. We do not expect the adoption of ASU 2017-04 to have a
material impact on our consolidated financial statements.

In March 2018, the FASB issued ASU No. 2018-15 "Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement
That Is a Service Contract; Disclosures for Implementation Costs Incurred for Internal-Use Software and Cloud Computing Arrangements"  (“ASU  2018-
15”), which aligns the accounting for implementation costs incurred in a hosting arrangement that is a service contract with the accounting for implementation
costs incurred to develop or obtain internal-use software under ASC 350-40, in order to determine which costs to capitalize and recognize as an asset. ASU
2018-15  is  effective  for  annual  reporting  periods,  and  interim  periods  within  those  years,  beginning  after  December  15,  2019,  and  can  be  applied  either
prospectively to implementation costs incurred after the date of adoption or retrospectively to all arrangements. We are currently in the process of evaluating
the impact of the adoption of ASU 2018-15 on our consolidated financial statements.

3. Acquisition     

On August 5, 2015, we acquired substantially all of the assets, and assumed substantially all of the liabilities, in each case, other than certain specified
assets  and  liabilities,  of  CrossView  an  eCommerce  systems  integrator  and  provider  of  a  wide  range  of  eCommerce  services  in  the  U.S.  and  Canada.   
Consideration paid by us included an initial cash payment of $30.7 million and 553,223 unregistered shares of our common stock.  In addition, the purchase
agreement provided for future earn-out payments (“CrossView Earn-out Payments”) payable in 2016, 2017 and 2018 based on the achievement of certain
2015, 2016 and 2017 financial targets.  During the year ended December 31, 2017, we paid an aggregate of $2.4 million in settlement of the 2016 CrossView
Earn-out Payments, of which $0.4 million was paid by the issuance of 48,173 restricted shares of our stock.  During the year ended December 31, 2018, we
paid an aggregate of $4.1 million in settlement of the 2017 CrossView Earn-out Payments, of which $0.8 million was paid by the issuance of 76,998 restricted
shares of our stock.  Fair value of performance-based contingent payments are based on the annual forecast for the acquired entity.  As of December 31, 2017,
we  had  recorded  a  liability  $4.0  million  applicable  to  the  estimated  CrossView  Earn-out  Payments,  which  is  included  in  performance-based  contingent
payments in the consolidated balance sheet.  As of December 31, 2018, we have no further liability for the CrossView Earn-out Payments.  For the years
ended December 31, 2018 and 2017, we recognized $0.1 million and $2.2 million of additional expense related to the change in estimated fair value of the
performance-based contingent payments liability. For the year ended December 31, 2018, we paid $2.4 million of cash in excess of the original estimate for
performance-based  contingent  payment  liability  at  acquisition  date  for  the  Cross-View  Earn-out  Payment.    This  payment  is  shown  under  changes  in  trade
accounts payable, deferred revenue, accrued expenses and other liabilities within operating activities of our consolidated statements of cash flows.               

4. Revenue from Contracts with Clients and Customers

Performance Obligations and Revenue Recognition Timing

A performance obligation is a promise in a contract to transfer a distinct good or service to the client or customer and is the unit of account in ASC
606. A contract’s transaction price is allocated to each distinct performance obligation and recognized as revenue when, or as, the performance obligation is
satisfied.  

Our performance obligations for the PFS Operations segment (“PFS Operations”), includes order to cash, fulfillment and customer care services, and
for the LiveArea Professional Services segment (“LiveArea”), include consulting, design, digital marketing and technology services. For arrangements with
multiple  distinct  performance  obligations,  we  allocate  consideration  among  the  performance  obligations  based  on  their  relative  standalone  selling  price.
Standalone selling price is the price at which we would sell a promised good or service separately to our client and customers.

We typically price our professional services contracts on either a time and materials, fixed-price or a cost-plus margin basis.

For fixed-price arrangements, we typically recognize revenue based on the input method, as we believe that hours expended over time proportionately,
based  on  actual  hours  to  budgeted  hours  during  the  period,  provides  the  most  relevant  measure  of  progress  for  these  contracts.    For  time  and  materials
contracts,  we  recognize  revenue  monthly  based  on  the  actual  hours  worked  at  the  labor  rates  by  job  category,  and  cost  of  materials  plus  margin.      We
recognize  revenue  for  a  performance  obligation  satisfied  over  time  only  if  we  can  reasonably  measure  our  progress  toward  complete  satisfaction  of  the
performance obligation. In some circumstances (for

46

 
example, in the early stages of a contract), we may not be able to reasonably measure the outcome of a performance obligation, but we expect to recover the
costs incurred in satisfying the performance obligation. In those circumstances, we shall recognize revenue only to the extent of the costs incurred until such
time that we can reasonably measure the outcome of the performance obligation.

Contracts that are billed on a time and materials basis typically are structured such that the amount the company bills at each point in time corresponds

directly with the value of our performance to date. We have elected the ‘as-invoiced’ practical expedient for these contracts.

In addition, PFS Operations has certain product revenue where it acts as a reseller in which we have determined we do not have ultimate control of the
provisioning  of  the  performance  obligation.    For  these  agreements,  we  recognize  net  revenue  at  a  point  in  time  when  control  transfers  to  the  customer,
typically at FOB shipping point.  

Remaining performance obligations represent the transaction price of firm orders for which work has not yet been performed. This amount does not
include 1) contracts that are less than one year in duration, 2) contracts for which we recognize revenue based on the right to invoice for services performed,
or 3) variable consideration allocated entirely to a wholly unsatisfied performance obligation. Much of our revenue qualifies for one of these exemptions.  As
of December 31, 2018, the aggregate amount of the transaction price allocated to remaining performance obligations for contracts with an original expected
duration of one year or more was $25.0 million. We expect to recognize revenue on approximately 77% of the remaining performance obligations in 2019,
95% through 2020, and the remaining recognized thereafter.  

Contract Assets and Contract Liabilities

Contract  assets  primarily  relate  to  our  rights  to  consideration  for  work  completed  but  not  billed  at  the  reporting  date  and  costs  to  fulfill  assets
capitalized for PFS Operations implementation services. The contract assets are reclassified as receivables when the rights become unconditional. Costs to
Fulfill assets related to deferred costs, which are included within other current assets, other assets, and to software development costs, which are included
within property and equipment in our consolidated balance sheets. The contract liabilities primarily relate to the advance consideration received from clients
for contracts, including amounts received for implementation services which are not distinct performance obligations.  

Our payment terms vary by the type and location of our clients and the type of services offered. The term between invoicing and when payment is due

is generally not significant.

Contract balances consisted of the following (in thousands):  

Contract Assets

Trade Accounts Receivable, net
Unbilled Accounts Receivable
Costs to Fulfill

Total Contract Assets

Contract Liabilities

Accrued Contract Liabilities
Deferred Revenue

Total Contract Liabilities

December 31,
2018

January 1,
2018

$

$

$

$

72,180   
235   
5,214   
77,629   

535   
9,255   
9,790   

$

$

$

$

70,923 
172 
6,397 
77,492 

583 
10,697 
11,280  

Changes in costs to fulfill contract assets during the period was a decrease of $1.2 million from January 1, 2018 to December 31, 2018, primarily due
to an increase of approximately $4.6 million from new projects, offset by approximately $5.8 million of amortization and recognition of costs in the year
ended December 31, 2018.

Changes in contract liabilities during the period was a decrease of $1.5 million in our contract liabilities from January 1, 2018 to December 31, 2018,
primarily  due  to  an  increase  of  approximately  $8.1  million  from  new  projects,  offset  by  approximately  $9.6  million  of  amortization  and  recognition  of
revenue in the year ended December 31, 2018.  We recognized a $0.2 million contract loss for the year ended December 31, 2018.  

The timing of revenue recognition, billings and cash collections results in billed accounts receivable, unbilled receivables, and customer advances and

deposits (contract liabilities) on the consolidated balance sheet.

Changes in the contract asset and liability balances during the year ended December 31, 2018 were not materially impacted by any other factors.

47

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
   
 
The following table presents our revenues, excluding sales and usage-based taxes, disaggregated by revenue source (in thousands):

Revenues:

Service fee revenue
Product revenue, net
Pass-through revenue

Total revenues

PFS
Operations

Year Ended December 31, 2018
LiveArea
Professional
Services

$

$

148,071 
34,350 
59,315 
241,736 

  $

  $

82,413 
— 
2,011 
84,424 

  $

  $

Total

230,484 
34,350 
61,326 
326,160  

The following table presents our revenues, excluding sales and usage-based taxes, disaggregated by timing of revenue recognition (in thousands):

Revenues:

Over time
Point-in-time
Total revenues

PFS
Operations

Year Ended December 31, 2018
LiveArea
Professional
Services

Total

$

$

207,385 
34,351 
241,736 

  $

  $

84,274 
150 
84,424 

  $

  $

291,659 
34,501 
326,160  

The following table presents our revenues, excluding sales and usage-based taxes, disaggregated by region (in thousands):

Revenues by region:
North America
Europe

Total revenues

5. Property and Equipment

PFS
Operations

Year Ended December 31, 2018
LiveArea
Professional
Services

Total

$

$

194,496 
47,240 
241,736 

  $

  $

73,653 
10,771 
84,424 

  $

  $

268,149 
58,011 
326,160  

The components of property and equipment as of December 31, 2018 and 2017 are as follows (in thousands):

Purchased and capitalized software costs
Furniture, fixtures and equipment
Computer equipment
Leasehold improvements
In-process assets

Less-accumulated depreciation and amortization

Property and equipment, net

December, 31

2018

2017

$

$

36,894   
28,749   
15,265   
14,939   
1,897   
97,744   
(76,248)  
21,496   

$

$

55,940   
30,917   
16,657   
15,513   
1,376   
120,403   
(96,225)  
24,178   

Depreciable
Life
2-7 years
2-10 years
2-6 years
2-10 years

Depreciation and amortization expense related to property and equipment, excluding capital leases, for the years ended December 31, 2018, and 2017

was $7.6 million, and $8.4 million, respectively.

The  Company’s  property  and  equipment  held  under  capital  leases  amount  to  approximately  $2.9  million  and  $2.7  million,  net  of  accumulated
amortization of approximately $2.8 million and $6.8 million, at December 31, 2018 and 2017, respectively. Depreciation and amortization expense related to
capital leases for the years ended December 31, 2018, and 2017 was $2.2 million, and $3.1 million, respectively.

48

 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
 
  
  
 
   
   
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
 
   
   
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
6. Goodwill and Identifiable Intangibles, Net

During 2018 and 2017, goodwill decreased by $0.5 million for each period due to the impact of foreign currency translation.  The Company performed
its annual goodwill impairment test during the fourth quarter of 2018 and 2017 by completing a Step 0 test. During each year, the Company determined that it
was  not  more  likely  than  not  that  the  reporting  unit’s  fair  value  was  less  than  its  carrying  value  and,  therefore,  did  not  complete  the  prescribed  two-step
goodwill  impairment  test  and  thus  the  Company  did  not  record  any  goodwill  impairment  during  2018  and  2017.   The  Company’s  goodwill  by  reportable
segment was $23.0 million for our LiveArea Professional Services segment and $22.2 million for our PFS Operations segment at December 31, 2018.  

The following table presents the gross carrying value and accumulated amortization for identifiable intangibles (in thousands):

Trade names
Non-compete
   agreements
Leasehold
Customer relationships
Developed technology
Other intangibles
Total definite-lived
   identifiable
   intangible assets

  Gross Carrying  

December 31, 2018
  Accumulated  

  Net Carrying  

  Gross Carrying  

December 31, 2017
  Accumulated  

  Net Carrying  

  Estimated Useful Life

Value

  Amortization  

Value

Value

  Amortization  

Value

  $

1,250    $

(1,250)   $

—    $

1,250    $

(1,250)   $

from Acquisition
  2.25 - 2.5 years

— 

569     
45     
10,071     
1,487     
493     

(569)    
(45)    
(8,278)    
(1,487)    
(483)    

—     
—     
1,793     
—     
10     

571     
45     
10,154     
1,525     
493     

(499)    
(45)    
(7,177)    
(1,219)    
(477)    

72 
— 
2,977 
306 
16 

1- 3.5 years
2.5 years
1.6 - 9 years
2.5-3 years
9 years

  $

13,915    $

(12,112)   $

1,803    $

14,038    $

(10,667)   $

3,371 

Definite-Lived Identifiable Intangible Asset Amortization

The  changes  in  the  net  carrying  values  of  identifiable  intangible  assets  during  2018  and  2017  were  primarily  due  to  amortization  expense  of  $1.6
million  and  $3.4  million,  respectively,  as  well  as  the  impact  of  foreign  currency  translation.  Amortization  expense  is  included  in  selling,  general  and
administrative expenses in 2018 and 2017, respectively, in the consolidated statements of operations. The estimated amortization expense for each of the next
six years is as follows (in thousands):

2019
2020
2021
2022
2023
2024

7. Inventory Financing

$

668 
470 
282 
197 
138 
48  

Supplies Distributors has a short-term credit facility with IBM Credit LLC (“IBM Credit Facility”) to finance its purchase and distribution of Ricoh
products in the United States, providing financing for eligible Ricoh inventory and certain receivables up to $11.0 million, as per amended agreement. The
agreement has no stated maturity date and provides either party the ability to exit the facility following a 90-day notice.

Given  the  structure  of  this  facility  and  as  outstanding  balances,  which  represent  inventory  purchases,  are  repaid  within  twelve  months,  we  have
classified  the  outstanding  amounts  under  this  facility,  which  were  $4.7  million  and  $7.1  million  as  of  December  31,  2018  and  December  31,  2017,
respectively, as trade accounts payable in the consolidated balance sheets. As of December 31, 2018, Supplies Distributors had $1.3 million of available credit
under this facility. The credit facility contains cross default provisions, various restrictions upon the ability of Supplies Distributors to, among other things,
merge, consolidate, sell assets, incur indebtedness, make loans and payments to related parties (including entities directly or indirectly owned by PFSweb,
Inc.), provide guarantees, make investments and loans, pledge assets, make changes to capital stock ownership structure and pay dividends. The credit facility
also contains financial covenants, such as annualized revenue to working capital, net profit after tax to revenue, and total liabilities to tangible net worth, as
defined, and is secured by certain of the assets of Supplies Distributors, as well as a collateralized guaranty of PFSweb. Additionally, PFSweb is required to
maintain a minimum Subordinated Note receivable balance from Supplies Distributors of $1.0 million, as per amended agreement.  Borrowings  under  the
credit facility accrue interest, after a defined free financing period, at prime rate plus 0.5%, which resulted in a weighted average interest rate of 5.75% and
4.75%  as  of  December  31,  2018  and  December  31,  2017,  respectively.    The  facility  also  includes  a  monthly  service  fee.  As  of  December  31,  2018,  the
Company was in compliance with all financial covenants.

49

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
Pursuant to IBM Credit Facility, Supplies Distributors is restricted from making any distributions to PFSweb if, after giving affect thereto, Supplies
Distributors’ would be in noncompliance with its financial covenants. Supplies Distributors has received lender approval to pay approximately $2.8 million of
dividends in 2019. Supplies Distributors paid dividends to PFSweb of $1.7 million in both 2018 and 2017, respectively, which eliminate upon consolidation. 

8. Debt and Capital Lease Obligations

Outstanding debt and capital lease obligations consist of the following (in thousands):

U.S. Credit Agreement:
Revolving loan
Term loan
Equipment loan
Debt issuance costs
Master lease agreements:

Capital leases
Other financing

Other

Total

Less current portion of long-term debt

Long-term debt, less current portion

U.S. Credit Agreement

December 31,

2018

2017

  $

  $

35,500 
— 
3,263 
(382)

3,495 
82 
— 
41,958 
2,610 
39,348 

 $

 $

13,234 
27,000 
4,205 
(376)

2,903 
232 
128 
47,326 
9,460 
37,866

In August 2015, PFSweb, Inc. and its U.S. subsidiaries entered into a credit agreement (“Credit Agreement”) with Regions Bank, as agent for itself
and  one  or  more  future  lenders  (the  “Lenders”).  Under  the  Credit  Agreement,  and  subject  to  the  terms  set  forth  therein,  the  Lenders  provided  us  with  a
revolving loan facility for up to $32.5 million and a term loan facility for up to $30 million.  Borrowings under the Credit Agreement accrued interest at a
variable rate based on prime rate or Libor, plus an applicable margin.

On  November  1,  2018,  we  entered  into  Amendment  No.1  to  our  Credit  Agreement  with  Regions  Bank  (the  “Amended  Facility”).    The  Amended
Facility provides for an increase in availability of our revolving loans to $60.0 million, with the ability for a further increase of $20.0 million to $80.0 million
and the elimination of the term loan.  Amounts outstanding under the term loan were reconstituted as revolving loans.  The Amended Facility also extends the
maturity date to November 1, 2023.

In accordance with ASC 470, Debt (“ASC 470”), we recorded a $0.1 million loss on early extinguishment of debt in 2018 related to the Amended

Facility.

As of December 31, 2018, we had $24.5 million of available credit under the Amended Facility.  As of December 31, 2018 and 2017, the weighted
average interest rate on the revolving loan facility was 4.56% and 4.65%, respectively. As of December 31, 2017, the weighted average interest rate on the
term loan facility was 4.05%. In connection with the Amended Facility, the Company paid $0.3 million of fees, which are being amortized through the life of
the Amended Facility and are reflected as a net reduction in debt. The Amended Facility is secured by a lien on substantially all of the assets of Company and
its U.S. subsidiaries and a pledge of 65% of the shares of certain of our foreign subsidiaries. The Amended Facility contains cross default provisions, various
restrictions upon the Company’s ability to, among other things, merge, consolidate, sell assets, incur indebtedness, make loans and payments to subsidiaries,
affiliates and related parties, make capital expenditures, make investments and loans, pledge assets, make changes to capital stock ownership structure, as
well as financial covenants, as defined, of a minimum consolidated fixed charge ratio and a maximum consolidated leverage ratio.

Debt Covenants

To  the  extent  the  Company  or  any  of  its  subsidiaries  fail  to  comply  with  its  covenants  applicable  to  its  debt  or  inventory  financing  obligations,
including  the  periodic  financial  covenant  requirements,  such  as  profitability  and  cash  flow,  and  required  level  of  shareholders’  equity  or  net  worth  (as
defined), the Company would be required to obtain a waiver from the lender or the lender would be entitled to accelerate the repayment of any outstanding
credit  facility  obligations,  and  exercise  all  other  rights  and  remedies,  including  sale  of  collateral  and  enforcement  of  payment  under  the  Company  parent
guarantee. Any acceleration of the repayment of the credit facilities may have a material adverse impact on the Company’s financial condition and results of
operations and no assurance can be given that the Company would have the financial ability to repay all of such obligations.  As of December 31, 2018, the
Company was in compliance with all debt covenants.

50

 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
  
 
 
  
 
 
  
 
   
 
    
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
Master Lease Agreements

The Company has various agreements that provide for leasing or financing transactions of equipment and other assets and will continue to enter into
such arrangements as needed to finance the purchasing or leasing of certain equipment or other assets. Borrowings under these agreements, which generally
have terms of three to five years, are generally secured by the related equipment, and in certain cases, by a Company parent guarantee.

Debt and Capital Lease Maturities

The  Company’s  aggregate  maturities  of  debt  subsequent  to  December  31,  2018  are  as  follows,  excluding  $0.4  million  in  debt  issuance  costs  that

reduce the carrying amount of the debt (in thousands):  

Years ended December 31,
2019
2020
2021
2022
2023

Total

$

$

959 
992 
960 
118 
35,434 
38,463  

The  following  is  a  schedule  of  the  Company’s  future  minimum  lease  payments  under  the  capital  leases,  together  with  the  present  value  of  the  net

minimum lease payments as of December 31, 2018 (in thousands):

Years ended December 31,
2019
2020
2021
2022
2023

Total minimum lease payments

Less amount representing interest at rates ranging from 0% to 7.47%
Present value of net minimum lease payments
Less: Current portion

Long-term capital lease obligations

9. Stock and Stock Options

Preferred Stock Purchase Rights

$

$
$

$

1,811 
1,169 
725 
55 
— 
3,760 
(265)
3,495 
(1,651)
1,844

On June 8, 2000, the Company’s Board of Directors declared a dividend distribution of one preferred stock purchase right (a “Right”) for each share of
the Company’s common stock outstanding on July 6, 2000 and each share of common stock issued thereafter. Each Right entitles the registered shareholders
to  purchase  from  the  Company  one  one-thousandth  of  a  share  of  preferred  stock  at  an  exercise  price  of  $65,  subject  to  adjustment.  The  Rights  are  not
currently exercisable, but would become exercisable if certain events occurred relating to a person or group acquiring or attempting to acquire 20 percent or
more  of  the  Company’s  outstanding  shares  of  common  stock.  The  Rights  Agreement  expires  30  days  after  the  Company’s  2021  Annual  Meeting  unless
continuation of the Rights Agreement is approved by the stockholders of the Company at the 2021 Annual Meeting.

Stock Compensation Plans

The Company has an Employee Stock and Incentive Plan (the “Employee Plan”), as amended and restated, under which an aggregate of 6,949,787
shares  of  common  stock  have  been  authorized  for  issuance.  The  Employee  Plan  provides  for  the  granting  of  incentive  awards  to  directors,  executive
management, key employees, and outside consultants of the Company in a variety of forms of equity-based incentive compensation, such as the award of an
option,  stock  appreciation  right,  restricted  stock  award,  restricted  stock  unit,  deferred  stock  unit,  among  other  stock-based  awards.  The  Company  has
historically  issued  service-based  restricted  stock  and  unit  awards,  performance-based  and  market-based  stock  and  unit  awards  (collectively  “Restricted
Shares”), and stock options. The Company uses newly issued shares of common stock to satisfy awards under the Plan.

51

 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
The Company issues Restricted Shares to the Company’s executives and senior management, pursuant to which such employees are eligible to receive
future grants of shares of the Company’s stock subject to various vesting and/or performance criteria. The weighted average fair value per share of Restricted
Shares granted during the years ended December 31, 2018 and 2017 was $8.53 and $6.43, respectively. The total fair value of Restricted Shares vested under
the Employee Plans was $2.0 million and $0.5 million during the years ended December 31, 2018 and 2017, respectively.

The underlying stock certificates for the Restricted Shares that vested December 31, 2018 are expected to be issued during the quarter ending March

31, 2019. The underlying stock certificates for the Restricted Shares that vested December 31, 2017 were issued during the quarter ended March 31, 2018. 

Total stock-based compensation expense was $4.0 million and $3.3 million for the years ended December 31, 2018 and 2017, respectively, and was
included as a component of selling, general and administrative expenses in the consolidated statements of operations. As of December 31, 2018, there is $3.3
million of total unrecognized compensation costs related to non-vested share-based compensation arrangements granted under the Plan, which is expected to
be recognized over a remaining weighted average period of approximately 2.6 years. This expected cost does not include the impact of any future stock-based
compensation awards.

As of December 31, 2018, there were 1,076,003 shares available for future grants under the Plan. Each stock option or stock appreciation right award
granted reduces the total shares available for grant by one share, while each award granted other than in the form of a stock option or stock appreciation right
reduces the shares available for grant by 1.22 shares.

Stock Options

The rights to purchase shares under employee stock option agreements issued under the Plan typically vest over a three-year period, one-twelfth each
quarter. Stock options must be exercised within 10 years from the date of grant. Stock options are generally issued such that the exercise price is equal to the
market value of the Company’s common stock at the date of grant.

The following tables summarize stock option activity under the Plans: 

Outstanding, December 31, 2017
Granted
Exercised
Canceled
Outstanding, December 31, 2018

Exercisable, December 31, 2018

Exercisable and expected to vest, December 31, 2018

Shares

1,035,842   
375,000   
(68,698)  
(77,750)  
1,264,394   

Price Per Share
$1.46 - $15.36
$6.23 - $10.22
$3.11 - $8.90
$6.69 - $15.36
$1.46 - $14.66

861,856   

$1.46 - $14.66

1,221,827   

$1.46 - $14.66

  Weighted  
Average
Exercise
Price

  Weighted  
Average
  Remaining  
  Contractual  
Life (in
years)

  Aggregate  
Intrinsic
Value (in  

  millions)

  $
  $
  $
  $
  $

  $

  $

7.87   
6.79   
5.09   
12.61   
7.41   

7.59   

7.42   

4.5    $

6.0    $

0.4 

0.4

The weighted average fair value per share of options granted during the years ended December 31, 2018 and 2017 was $2.96 and $3.58, respectively.
The total intrinsic value of options exercised under the Stock Option Plans was $0.3 million and $0.5 million during the years ended December 31, 2018 and
2017, respectively.

The fair value of each option grant is estimated on the date of grant using the Black-Scholes option-pricing model with the following assumptions used

for grants of options under the Plans: 

Expected dividend yield
Expected stock price volatility
Risk-free interest rate
Expected life of options (years)

Year Ended
December 31,

2018
—
40% - 45%
2.6% - 3.1%
6

2017
—
46% - 50%
2.0% - 2.2%
6

The Black-Scholes option valuation model requires the input of highly subjective assumptions, including the expected life of the stock-based award
and  stock-price  volatility.  The  assumptions  listed  above  represent  management’s  best  estimates,  but  these  estimates  involve  inherent  uncertainties  and  the
application  of  management  judgment.  As  a  result,  if  other  assumptions  had  been  used,  the  Company’s  recorded  and  pro  forma  stock-based  compensation
expense could have been different. In addition, the Company is required to estimate the expected forfeiture rate and only recognize expense for those shares
expected to vest. If the Company’s actual

52

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
   
   
   
 
 
   
   
   
 
 
   
   
   
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
forfeiture  rate  is  materially  different  from  its  estimate,  the  share-based  compensation  expense  could  be  materially  different.  The  Company  calculates  the
expected  stock  price  volatility  using  the  Company’s  historical  stock  price  during  the  expected  term  immediately  preceding  a  stock  option  grant  date.  The
Company has not paid dividends in the past and does not anticipate paying dividends in the future. The Company uses the risk-free interest rates of United
States Treasury securities for a comparable term as the expected life of a stock option. The expected life of options has been computed using the simplified
method, which  the  Company  uses  as  it  does  not  believe  it  has  established  a  consistent  exercise  pattern  to  accurately  estimate  the  expected  term  of  stock
options.

Service-Based Restricted Stock and Unit Awards

The Company’s service-based restricted stock and unit awards are valued at the quoted market price of the Company’s common stock as of the date of
grant and vest over a range of two to four years. Shares that do not vest on a scheduled vesting date due to a failure to satisfy vesting or performance criteria
are forfeited and do not vest in future periods.

The following table summarizes the service-based restricted stock and unit award activity for the year ended December 31, 2018:

Unvested restricted stock at December 31, 2017
Granted
Vested
Canceled
Unvested restricted stock at December 31, 2018

Performance-Based Restricted Stock and Unit Awards

Shares

112,569   
158,292   
(94,990)  
(45,587)  
130,284   

$
$
$
$
$

Weighted
Average
Grant Date
Fair Value per Share

6.47 
8.88 
7.69 
7.57 
8.13

Pursuant  to  the  Employee  Plan,  the  Company  grants  restricted  stock  and  unit  awards  that  vest  upon  reaching  certain  performance  targets,  and
individual performance goals, which historically have been based on the Company’s financial performance, Company operating income and other financial
metrics for the current and/or future years. Such awards generally are subject to annual vesting from three to four years based upon continued employment
and the achievement of the defined performance criteria. If the target set forth in the award agreement is not met, none of the related shares will vest and any
compensation  expense  previously  recognized  will  be  reversed.  The  actual  number  of  shares  that  will  ultimately  vest  is  dependent  upon  achieving  the
performance  condition  or  other  conditions  set  forth  in  the  award  agreement.  The  Company  recognizes  stock-based  compensation  expense  related  to
performance awards based upon our determination of the likelihood of achieving the performance target or targets at each reporting date, net of estimated
forfeitures.

The following table summarizes the performance-based restricted stock and unit award activity for the year ended December 31, 2018:  

Unvested restricted stock at December 31, 2017
Granted
Vested
Canceled
Unvested restricted stock at December 31, 2018

Market-Based Restricted Stock and Unit Awards

Shares

65,254   
348,803   
(138,372)  
(221,850)  
53,835   

$
$
$
$
$

Weighted
Average
Grant Date
Fair Value per Share

8.30 
8.88 
9.14 
8.68 
8.28

Pursuant  to  the  Employee  Plan,  the  Company  grants  restricted  stock  and  unit  awards  that  vest  upon  the  achievement  of  certain  defined  total
stockholder return targets using the companies in the Russell Micro Cap Index as a comparative group for current and/or future years. Such awards generally
are subject to annual vesting from three to four years based upon continued employment and the achievement of the defined performance criteria. The actual
number of shares that will ultimately vest is dependent upon achieving the performance condition or other conditions set forth in the award agreement. Shares
that do not vest on a scheduled vesting date due to a failure to satisfy vesting criteria are forfeited and do not vest in future periods. The Company reverses
previously recognized compensation cost for market-based restricted stock unit awards only if the requisite service is not rendered.

53

 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table summarized the market-based restricted stock and unit award activity for the year ended December 31, 2018:  

Unvested restricted stock at December 31, 2017
Granted
Vested
Canceled
Unvested restricted stock at December 31, 2018

Shares

259,938   
191,852   
—   
(179,582)  
272,208   

$
$
$
$
$

Weighted
Average
Grant Date
Fair Value per Share

6.22 
6.59 
— 
6.70 
6.16

The fair value of each market-based restricted stock and unit award grant is estimated on the date of grant using a Monte-Carlo simulation with the

following assumptions used for grants under the Plans:       

Expected dividend yield
Expected stock price volatility
Risk-free interest rate
Expected term (years)
Weighted average grant date fair value

Stock Units

2018
—
41.6%
2.4%
3
8.85

$

Year Ended
December 31,

  $

2017
—
40.9%
1.4%
3
6.40

Each non-employee Director of the Company’s Board of Directors (the “Board”) receives a quarterly retainer (the “Retainer”), payable on or about the
first  day  of  each  quarter,  through  the  issuance  of  an  equity-based  award  (an  “Award”)  under  the  Employee  Plan  in  the  form  of  a  Deferred  Stock  Unit  (a
“DSU”). During 2018, the Retainer was $25,000 for the first quarterly payment and $30,000 for each subsequent quarterly payment.  The number of DSUs is
determined by dividing the Retainer by the immediately preceding closing price of the Common Stock on the grant date. Each DSU represents the right to
receive an equal number of shares of Common Stock upon the retirement, resignation or termination of service from the Board.  

The following table summarizes the DSU activity for the year ended December 31, 2018:        

Unvested deferred stock at December 31, 2017
Granted
Vested
Unvested deferred stock at December 31, 2018

54

Shares

182,306   
69,690   
—   
251,996   

$
$
$
$

Weighted
Average
Grant Date
Fair Value per Share

9.74 
8.25 
— 
9.33

 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10. Income Taxes

The consolidated income (loss) from operations before income taxes, by domestic and foreign entities, is as follows (in thousands):   

Domestic
Foreign
Total

Year Ended
December 31,

2018

2017

$

$

(459)   $
4,457 
3,998 

 $

(2,981)
841 
(2,140)

A reconciliation of the difference between the expected income tax expense (benefit) from operations at the U.S. federal statutory corporate tax rate of

21% and the Company’s effective tax rate is as follows (in thousands):

Income tax benefit computed at statutory rate
Foreign dividends received
Items not deductible for tax purposes
Change in valuation allowance
Impact of Tax Reform Act
State taxes
Foreign exchange rate difference
Net operating loss adjustments
Prior year return-to-provision true-up
Other

Provision for income taxes

Year Ended
December 31,

2018

2017

840    $
— 
437 
(79)
170 
576 
(80)
421 
426 
59 
2,770 

 $

(728)
591 
663 
(10,503)
12,112 
558 
(102)
— 
(932)
165 
1,824

$

$

On  December  22,  2017,  the  United  States  government  enacted  the  Tax  Cuts  and  Jobs  Act,  commonly  referred  to  as  the  Tax  Reform  Act.  The Tax
Reform Act includes significant changes to the U.S. income tax system, including, but not limited to: a federal corporate rate reduction from 35% to 21%;
limitations on the deductibility of interest expense and executive compensation; repeal of the Alternative Minimum Tax (“AMT”); full expensing provisions
related  to  business  assets;  creation  of  new  minimum  taxes,  such  as  the  base  erosion  anti-abuse  tax  (“BEAT”)  and  Global  Intangible  Low  Taxed  Income
(“GILTI”) tax; and the transition of U.S. international taxation from a worldwide tax system to a modified territorial tax system, which will result in a one
time  U.S.  tax  liability  on  those  earnings  which  have  not  previously  been  repatriated  to  the  U.S.  (the  “Transition  Tax”).  The  provisional  impacts  of  this
legislation are outlined below:

•

•

•

Beginning  January  1,  2018,  the  U.S.  corporate  income  tax  rate  will  be  21%. The  Company  is  required  to  recognize  the  impacts  of  this  rate
change on its deferred tax assets and liabilities in the period enacted. We remeasured certain deferred tax assets and liabilities based on the rates
at  which  they  are  expected  to  reverse  in  the  future,  which  is  generally  21%.  The  amount  related  to  the  remeasurement  of  our  deferred  tax
balance was $12.1 million that was mostly offset by a change in the valuation allowance, except for a $0.6 million benefit that was recorded to
our statement of operations related to tax amortization of goodwill. 

The Transition Tax on unrepatriated foreign earnings is a tax on previously untaxed accumulated and current earnings and profits ("E&P") of
the  Company's  foreign  subsidiaries.  To  determine  the  amount  of  the  Transition  Tax,  the  Company  must  determine,  among  other  factors,  the
amount  of  post-1986  E&P  of  its  foreign  subsidiaries,  as  well  as  the  amount  of  non-U.S.  income  taxes  paid  on  such  earnings.  Based  on  the
Company’s analysis of the transition tax, there were no provisional amounts recorded for the year ended December 31, 2017. The Company
concluded the Transition tax analysis in the fourth quarter of 2018 and concluded no measurement period adjustments were required.

The  Tax  Reform  Act  creates  a  new  requirement  that  GILTI  income  earned  by  foreign  subsidiaries  must  be  included  currently  in  the  gross
income of the U.S. shareholder. Due to the complexity of the new GILTI tax rules, the Company is continuing to evaluate this provision of the
Tax  Reform  Act.  Under  U.S.  GAAP,  the  Company  is  permitted  to  make  an  accounting  policy  election  to  either  treat  taxes  due  on  future
inclusions in U.S. taxable income related to GILTI as a current period expense when incurred or to factor such amounts into the Company's
measurement of its deferred taxes. The Company has not yet completed its analysis of the GILTI tax rules and is not yet able to reasonably
estimate the effect of this provision of the Tax Reform Act or make an accounting policy election for the accounting treatment whether

55

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
 
 
to record deferred taxes attributable to the GILTI tax. The Company has GILTI inclusion in taxable income of $0.6 million which has been
considered in the tax provision for the period ended December 31, 2018.

Current and deferred income tax expense (benefit) is summarized as follows (in thousands): 

Current

Domestic
State
Foreign

Total Current

Deferred

Domestic
State
Foreign

Total Deferred
Provision for income taxes

The components of the deferred tax asset (liability) are as follows (in thousands):  

Deferred tax assets:

Allowance for doubtful accounts
Inventory reserve
Property and equipment
Accrued expenses
Net operating loss carryforwards
Other

Less - Valuation allowance
Total deferred tax assets

Deferred tax liabilities:

Other

Total deferred tax liabilities

Deferred tax liabilities, net

December 31,

2018

2017

93 
577 
1,856 
2,526 

352 
21 
(129)
244 
2,770 

 $

 $

3 
558 
1,537 
2,098 

127 
12 
(413)
(274)
1,824

Year Ended
December 31,

2018

2017

 $

105 
67 
1,078 
1,276 
14,114 
6,359 
22,999 
22,143 
856 

(1,434)
(1,434)
(578)

 $

77 
100 
708 
1,353 
14,608 
5,994 
22,840 
22,222 
618 

(951)
(951)
(333)

$

$

$

$

We  believe  that  we  have  not  established  a  sufficient  history  of  earnings,  on  a  stand-alone  basis,  to  support  the  more  likely  than  not  realization  of
certain deferred tax assets in excess of existing taxable temporary differences. A valuation allowance has been provided for the majority of these net deferred
income  tax  assets  as  of  December  31,  2018  and  2017.  The  remaining  net  deferred  tax  assets  at  both  December  31,  2018  and  2017  primarily  relate  to  the
Company’s European operations and certain state tax benefits and are included in other non-current assets on the consolidated balance sheets. At December
31, 2018, net operating loss (“NOL”) carryforwards relate to taxable losses of our Canadian subsidiary totaling approximately $1.7 million, our European
subsidiaries  totaling  approximately  $5.2  million,  and  our  U.S.  subsidiaries  totaling  approximately  $60.5  million  that  expire  at  various  dates  from  2020
through 2036. The U.S. NOL also includes approximately $2.3 million of NOL created before February 2006 subject to annual limits of $1.4 million, and
$0.2 million acquired September 2014 subject to annual limits of $0.1 million under IRS Section 382.

The Company evaluates its tax positions for potential liabilities associated with unrecognized tax benefits. The Company does not expect to record

unrecognized tax benefits in the next twelve months.

For  federal  income  tax  purposes,  tax  years  that  remain  subject  to  examination  include  years  2015  through  2018.  However,  the  utilization  of  net
operating loss carryforwards that arose prior to 2014 remains subject to examination through the years such carryforwards are utilized. For Europe, tax years
that  remain  subject  to  examination  include  years  2015  to  2018.  For  Canada,  tax  years  that  remain  subject  to  examination  include  years  2011  to  2018,
depending on the subsidiary. For state income tax purposes, the tax years that remain subject to examination include years 2014 to 2018, depending upon the
jurisdiction in which the Company files tax returns. The Company and its subsidiaries have various income tax returns in the process of examination. The
Company does not expect these examinations will result in unrecognized tax benefits.

56

 
 
 
 
 
 
 
 
 
 
    
 
  
 
  
 
  
 
  
 
  
  
  
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
  
 
  
 
  
 
  
 
  
 
 
  
 
  
 
  
 
  
  
  
 
  
 
  
 
11. Earnings Per Share

Basic  and  diluted  earnings  per  share  are  computed  by  dividing  net  loss  by  the  weighted-average  number  of  common  shares  outstanding  for  the
reporting  period.  Diluted  earnings  per  share  is  computed  by  giving  effect  to  all  potential  weighted  average  dilutive  common  stock,  including  options,
restricted stock units and other equity based awards.  A reconciliation of the denominator used in the calculation of basic and diluted earnings per share is as
follows (in thousands):

Numerator:
Net income (loss)

Denominator:
Weighted-average shares outstanding for basic earnings (loss) per share

Effect of dilutive securities:
Options to purchase common stock
Other dilutive securities

Adjusted weighted-average shares outstanding for diluted earnings (loss) per share

Year Ended December 31,

2018

2017

  $

1,228 

 $

(3,964)

19,203 

211 
412 
19,826 

18,933 

— 
— 
18,933

In periods when we recognize a net loss, we exclude the impact of outstanding common stock equivalents from the diluted loss per share calculation as
their inclusion would have an antidilutive effect. As of December 31, 2018 and 2017, we had outstanding common stock equivalents of approximately 0.8
million and 1.6 million, respectively, that have been excluded from the calculations of diluted earnings per share attributable to common stockholders because
their effect would have been antidilutive.        

12. Commitments and Contingencies

The Company leases facilities, warehouse and office space and transportation and other equipment under operating leases expiring in various years
through  2026.  In  most  cases,  management  expects  that,  in  the  normal  course  of  business,  leases  will  be  renewed  or  replaced  by  other  similar  leases.  The
Company’s facility leases generally contain one or more renewal options.

Minimum  future  annual  rental  payments  under  non-cancelable  operating  leases  having  original  terms  in  excess  of  one  year  are  as  follows  (in

thousands):

Year ended December 31,
2019
2020
2021
2022
2023
Thereafter
Total

Operating
Lease
Payments

9,659 
10,028 
9,222 
8,407 
6,828 
12,840 
56,984

$

$

Total  rental  expense  under  operating  leases  approximated  $11.1  million  and  $11.3  million  for  the  years  ended  December  31,  2018  and  2017,

respectively.

The Company received municipal tax abatements in certain locations. In prior years, the Company received notice from a municipality that it did not
satisfy certain criteria necessary to maintain the abatements and that the municipal authority planned to make an adjustment to the Company’s tax abatement.
The  Company  disputed  the  adjustment  and  such  dispute  has  been  settled  with  the  municipality.  However,  the  amount  of  additional  property  taxes  to  be
assessed  against  the  Company  and  the  timing  of  the  related  payments  has  not  been  finalized.  As  of  December  31,  2018,  the  Company  believes  it  has
adequately accrued for the expected assessment.

The Company is subject to claims in the ordinary course of business, including claims of alleged infringement by the Company or its subsidiaries of
the patents, trademarks and other intellectual property rights of third parties. The Company is generally required to indemnify its service fee clients against
any  third  party  claims  asserted  against  such  clients  alleging  infringement  by  PFS  of  the  patents,  trademarks  and  other  intellectual  property  rights  of  third
parties.  In  the  opinion  of  management,  any  liabilities  resulting  from  these  claims,  would  not  have  a  material  adverse  effect  on  the  Company’s  financial
position or results of operations.

57

 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
  
  
  
 
 
  
 
 
  
  
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
13. Segment and Geographic Information

Prior  to  January  1,  2018,  the  Company’s  operations  were  organized  into  two  reportable  segments:  PFSweb  and  Business  and  Retail  Connect.  In
accordance with ASC 280, Segment Reporting (“ASC 280”), an operating segment is defined as a component of an enterprise for which discrete financial
information is available and is reviewed regularly by the Chief Operating Decision Maker (“CODM”), or decision-making group, to evaluate performance
and make operating decisions.

Effective January 1, 2018, we changed our organizational structure in an effort to create more effective and efficient operations and to improve client
and service focus. In that regard, we revised the information that our chief executive officer and chief financial officer, who are also our Chief Operating
Decision Makers, regularly review for purposes of allocating resources and assessing performance. As a result, beginning January 1, 2018, we now report our
financial performance based on our new reportable segments. These segments are comprised of strategic businesses that are defined by the service offerings
they  provide  and  consist  of  PFS  Operations  (which  provides  client  services  in  relation  to  the  customer  physical  experience,  such  as  order  management
(OMS), order fulfillment, customer care and financial services) and LiveArea Professional Services (which provides client services in relation to the digital
shopping  experience  of  shopping  online,  such  as  strategic  commerce  consulting,  strategy,  design  and  digital  marketing  services  and  technology  services).
Each segment is led by a separate Business Unit Executive who reports directly to the Company’s Chief Executive Officer.

The CODM evaluates segment performance using business unit direct contribution, which is defined as business unit revenues less costs of revenue
and direct selling, general and administrative expenses, including depreciation and amortization. Direct contribution does not include any allocated corporate
expenses  nor  does  it  include  stock-based  compensation.  The  CODM  does  not  routinely  review  assets  by  segment.  The  balance  sheet  by  segment  is  not
prepared and, therefore, we do not present segment assets below.

Corporate  operations  is  a  non-operating  segment  that  develops  and  implements  strategic  initiatives  and  supports  the  Company’s  operations  by

centralizing certain administrative functions such as finance, treasury, information technology and human resources.

All prior period segment information has been restated to conform to the 2018 presentation. The changes in the reportable segments have no effect on

the consolidated balance sheets, statements of operations or cash flows for the periods presented.

Subsequent  to  change  in  the  Company’s  operating  segments,  the  Company’s  reporting  units  changed.  We  now  have  two  reporting  units:  PFS
Operations  and  LiveArea  Professional  Services.  We  allocated  goodwill  to  our  new  reporting  units  using  a  relative  fair  value  approach.  In  addition,  we
completed an assessment of any potential goodwill impairment for all reporting units immediately prior to and after the reallocation and determined that no
impairment existed.

The following table discloses segment information for the periods presented (in thousands):

Revenues:

PFS Operations
LiveArea Professional Services

Total revenues

Business unit direct contribution:

PFS Operations
LiveArea Professional Services

Total business unit direct contribution

Unallocated corporate expenses

Income (loss) from operations

Year ended December 31,

2018

2017

$

$

$

$

$

241,736    $
84,424   
326,160    $

27,578    $
13,343   
40,921    $
(34,424)  

6,497    $

236,808 
90,017 
326,825 

25,171 
11,758 
36,929 
(36,331)
598  

58

 
 
 
 
 
 
 
 
   
   
   
 
 
 
   
   
   
 
 
 
 
 
Geographic areas in which the Company operates include the United States, Europe (primarily Belgium and U.K.), Canada and India. Substantially all
of  the  services  performed  in  India  support  client  arrangements  in  the  United  States,  where  the  resulting  revenue  is  reported.  The  following  is  geographic
information by area. Revenues are attributed based on the Company’s domicile.

Revenues (in thousands):

United States
Europe
Canada
India
Inter-segment Eliminations

Long-lived assets (in thousands):

United States
Europe
Canada
India

14. Employee Savings Plan

Year Ended
December 31,

2018

2017

263,506 
58,027 
4,642 
8,900 
(8,915)
326,160 

 $

 $

December 31,

2018

2017

59,530    $
8,695   
139   
3,621   
71,985    $

265,144 
55,943 
5,847 
8,747 
(8,856)
326,825

62,257 
10,425 
170 
4,256 
77,108

$

$

$

$

The Company has a defined contribution employee savings plan under Section 401(k) of the Internal Revenue Code. Substantially all full-time and
part-time U.S. employees are eligible to participate in the plan. The Company, at its discretion, may match employee contributions to the plan and also make
an additional matching contribution in the form of profit sharing in recognition of the Company’s performance. Our employees in Europe and Canada also
have defined contribution plans.  The Company contributed approximately $0.5 million in each of the years ended December 31, 2018 and 2017, respectively,
to match an approved percentage of employee contributions.

Item 9.

Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

None.

Item 9A.

Controls And Procedures

Evaluation of Disclosure Controls and Procedures

We maintain a comprehensive set of disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange
Act of 1934 (the “Exchange Act”). As of December 31, 2018, an evaluation of the effectiveness of our disclosure controls and procedures was carried out
under  the  supervision  and  with  the  participation  of  our  management,  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer.  Based  upon  that
evaluation, the Chief Executive Officer and Chief Financial Officer concluded that, as of the end of the period covered by this report, these disclosure controls
and procedures were effective.

Changes in Internal Control Over Financial Reporting

During the quarter ended on December 31, 2018, there was no change in internal control over financial reporting (as defined in Rule 13a-15(f) or Rule

15d-15(f) under the Exchange Act) that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

59

 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
  
Management’s Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) under
the Exchange Act. Our internal control over financial reporting is designed, under the supervision of our principle executive and principle financial officers,
and effected by our Board of Directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and
the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  accounting  principles  generally  accepted  in  the  United  States  of  America
(GAAP). Our internal control over financial reporting includes those policies and procedures that: (i) pertain to the maintenance of records that, in reasonable
detail, accurately and fairly reflect the transactions and dispositions of our assets; (ii) provide reasonable assurance that transactions are recorded as necessary
to  permit  preparation  of  financial  statements  in  accordance  with  GAAP,  and  that  our  receipts  and  expenditures  are  being  made  only  in  accordance  with
authorizations of our management and Board of Directors; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized
acquisition, use or disposition of our assets that could have a material effect on the financial statements.

We conducted an evaluation of the effectiveness of our internal control over financial reporting as of December 31, 2018. This evaluation was based
on the framework in “Internal Control—Integrated Framework” issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO)
in 2013. All internal control systems, no matter how well designed, have inherent limitations. Therefore, even those systems determined to be effective can
provide  only  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in
accordance with GAAP. Also, projections of any evaluation of the effectiveness of internal control over financial reporting to future periods are subject to the
risk  that  the  controls  may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree  of  compliance  with  the  policies  or  procedures  may
deteriorate.

Based on our evaluation under the framework in Internal Control—Integrated Framework, our Chief Executive Officer and Chief Financial Officer
concluded that internal control over financial reporting was effective as of December 31, 2018. BDO USA, LLP, an independent registered public accounting
firm, has audited the effectiveness of our internal control over financial reporting as of December 31, 2018, as stated in their report, which is included herein.

60

 
 
Report of Independent Registered Public Accounting Firm

Shareholders and Board of Directors

PFSweb, Inc.
505 Millennium Dr.
Allen, TX 75013

Opinion on Internal Control over Financial Reporting

We have audited PFSweb, Inc. (the “Company’s”) internal control over financial reporting as of December 31, 2018, based on criteria established in
Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (the “COSO criteria”).
In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2018, based on the
COSO criteria.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States)  (“PCAOB”),  the
consolidated  balance  sheets  of  the  Company  and  subsidiaries  as  of  December  31,  2018  and  2017,  the  related  consolidated  statements  of  operations  and
comprehensive  income  (loss),  shareholders’  equity,  and  cash  flows  for  the  years  then  ended,  and  the  related  notes,  and  our  report  dated  March  18,  2019
expressed an unqualified opinion thereon.

Basis for Opinion

The  Company’s  management  is  responsible  for  maintaining  effective  internal  control  over  financial  reporting  and  for  its  assessment  of  the
effectiveness of internal control over financial reporting, included in the accompanying Item 9A, Management’s Report on Internal Control over Financial
Reporting.  Our  responsibility  is  to  express  an  opinion  on  the  Company’s  internal  control  over  financial  reporting  based  on  our  audit.  We  are  a  public
accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with U.S. federal securities laws
and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit of internal control over financial reporting in accordance with the standards of the PCAOB. Those standards require that we
plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  effective  internal  control  over  financial  reporting  was  maintained  in  all  material
respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and
testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audit also included performing such other
procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance  regarding  the  reliability  of  financial
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal
control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and
fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to
permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are
being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention
or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements.  Also,  projections  of  any
evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree
of compliance with the policies or procedures may deteriorate.

/s/ BDO USA, LLP

Dallas, Texas
March 18, 2019

61

 
 
 
Item 9B.

Other Information

None.

PART III

Item 10.

Directors and Executive Officers and Corporate Governance

Information  required  by  Part  III,  Item  10,  is  incorporated  herein  by  reference  to  the  Company’s  Proxy  Statement  for  its  2018  Annual  Meeting  of

Shareholders (the “Proxy Statement”).

Item 11.

Executive Compensation

Information required by Part III, Item 11, set forth in our Proxy Statement, is incorporated herein by reference.

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Information required by Part III, Item 12, set forth in our Proxy Statement, is incorporated herein by reference.

The following table summarizes information with respect to equity compensation plans under which equity securities of the Company are authorized

for issuance as of December 31, 2018:

Plan category (1)

Equity compensation plans approved by
   shareholders
Equity compensation plans not approved by
   shareholders

(a)
Number of
securities to be
issued upon
exercise of
outstanding
options, warrants
and rights

(b)
Weighted-
average
exercise price
of outstanding
options,
warrants and
rights (2)

(c)
Number of
securities
remaining available
for future issuance
under equity compensation
plans (excluding securities
reflected in column (a)

2,200,379 

$

7.41 

— 

1,076,003 

—

(1)
(2)

See Note 9 to the Consolidated Financial Statements for more detailed information regarding the Company’s equity compensation plans.
Excludes 219,574 service-based restricted stock units, 464,415 performance-based and market-based restricted stock units, and 251,996 deferred stock
units.

Item 13.

Certain Relationships and Related Transactions and Director Independence

Information  regarding  certain  of  our  relationships  and  related  transactions  will  be  included  in  our  Proxy  Statement  and  is  incorporated  herein  by

reference.

Item 14.

Principal Accounting Fees and Services

Information required by Part III, Item 14, set forth in our Proxy Statement, is incorporated herein by reference.

62

 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
PART IV

Item 15.

Exhibits, Financial Statement Schedules

(a)

1.

The following documents are filed as part of this report:

Financial Statements
PFSweb, Inc. and Subsidiaries

Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets
Consolidated Statements of Operations and Comprehensive Loss
Consolidated Statements of Shareholders’ Equity
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements

2.

Exhibits

Exhibit
Number

3.1 (1)

3.1.1 (12)

3.1.2 (20)

3.1.3 (23)

3.1.4 (32)

3.1.5 (15)

3.1.6 (26)

3.2 (1)

  Description of Exhibits

  Amended and Restated Certificate of Incorporation of PFSweb, Inc.

  Certificate of Amendment to Amended and Restated Certificate of Incorporation of PFSweb, Inc.

  Certificate of Amendment to Certificate of Incorporation of PFSweb, Inc.

  Certificate of Amendment to Amended and Restated Certificate of Incorporation of PFSweb, Inc.

  Certificate of Amendment to Amended and Restated Certificate of Incorporation of PFSweb, Inc.

  Amendment to the Amended and Restated By-Laws of PFSweb, Inc.

  Amendment to the Amended and Restated By-Laws of PFSweb, Inc.

  Amended and Restated Bylaws. (P)

3.2.3 (32)

  Amendment to the Amended and Restated By-Laws of PFSweb, Inc.

4.1 (18)

4.1.1 (19)

4.1.2 (25)

4.1.3 (26)

4.1.4 (29)

4.1.5 (37)

4.1.6 (38)

4.1.7(39)

  Rights Agreement, dated as of June 8, 2000, between the Company and ChaseMellon Shareholder Services, LLC.

Amendment  No.  1  to  Rights  Agreement,  dated  as  of  May  30,  2008  between  the  Company  and  Mellon  Investor  Services  LLC,  as
successor to ChaseMellon Shareholder Services, L.L.C., as rights agent.

Amendment  No.  2  to  Rights  Agreement,  dated  as  of  May  24,  2010  between  the  Company  and  Mellon  Investor  Services  LLC,  as
successor to ChaseMellon Shareholder Services, L.L.C., as rights agent.

Amendment No. 3 to Rights Agreement, dated as of July 2, 2010 between the Company and Mellon Investor Services LLC, as successor
to ChaseMellon Shareholder Services, L.L.C., as rights agent.

Amendment No. 4 to Rights Agreement, dated as of May 15, 2013 between the Company and Computershare Shareowner Services LLC
(formerly known as Mellon Investor Services LLC,) as successor to ChaseMellon Shareholder Services, L.L.C., as rights agent.

Amendment  No.  5  to  Rights  Agreement,  dated  as  of  June  18,  2015  between  the  Company  and  Computershare,  Inc.,  successor  to
Computershare Shareowner Services LLC (formerly known as Mellon Investor Services LLC,) as successor to ChaseMellon Shareholder
Services, L.L.C., as rights agent.

Amendment  No.  6  to  Rights  Agreement,  dated  as  of  July  30,  2015  between  the  Company  and  Computershare,  Inc.,  Successor  to
Computershare Shareowner Services LLC (formerly known as Mellon Investor Services LLC,) as successor to ChaseMellon Shareholder
Services, L.L.C., as rights agent.

Amendment No. 7 to Rights Agreement, dated as of June 27, 2018 between the Company and Computershare, Inc., as successor to
Computershare Shareowner Services LLC (formerly known as Mellon Investor Services LLC) as successor to ChaseMellon Shareholder
Services L.L.C., as rights agent.

63

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit
Number
10.1 (11)

10.2 (10)

10.3 (10)

10.4 (10)

10.5 (1)

10.6 (1)

10.7 (2)

10.8 (3)

10.9 (3)

10.10 (3)

10.11 (3)

10.12 (4)

  Description of Exhibits
  Amendment 6 to Agreement for Inventory Financing.

  Amendment 5 to Amended and Restated Platinum Plan Agreement.

  Agreement for IBM Global Financing Platinum Plan Invoice Discounting Schedule.

  Amendment No. 5 to Agreement for Inventory Financing.

  Industrial Lease Agreement between Shelby Drive Corporation and Priority Fulfillment Services, Inc. (P)

  Lease Contract between Transports Weerts and Priority Fulfillment Services Europe B.V. (P)

  Form of Change of Control Agreement between the Company and certain of its executive officers.

Agreement for Inventory Financing by and among Business Supplies Distributors Holdings, LLC, Supplies Distributors, Inc., Priority
Fulfillment Services, Inc., PFSweb, Inc., Inventory Financing Partners, LLC and IBM Credit Corporation.

  Amended and Restated Collateralized Guaranty by and between Priority Fulfillment Services, Inc. and IBM Credit Corporation.

  Amended and Restated Guaranty to IBM Credit Corporation by PFSweb, Inc.

  Subordinated Demand Note by and between Supplies Distributors, Inc. and Priority Fulfillment Services, Inc.

  Form of Executive Severance Agreement between the Company and certain of its executive officers.

10.12.1 (21)

  Form of Amendment to Executive Severance Agreement.

10.12.2 (21)

   Form of Amendment to Change in Control Severance Agreement.

10.13 (5)

10.14 (6)

10.15 (7)

10.16 (7)

10.17 (8)

10.18 (8)

10.19 (9)

10.20 (9)

Amendment to Agreement for Inventory Financing by and among Business Supplies Distributors Holdings, LLC, Supplies Distributors,
Inc., Priority Fulfillment Services, Inc., PFSweb, Inc., Inventory Financing Partners, LLC and IBM Credit Corporation.

Amendment to Agreement for Inventory Financing by and among Business Supplies Distributors Holdings, LLC, Supplies Distributors,
Inc., Priority Fulfillment Services, Inc., PFSweb, Inc., and IBM Credit LLC.

Second  Amendment  to  Industrial  Lease  Agreement  between  ProLogis  North  Carolina  Limited  Partnership  and  Priority  Fulfillment
Services, Inc.

  Modification, Ratification and Extension of Lease between Shelby Drive Corporation and Priority Fulfillment Services, Inc.

Amendment  4  to  Agreement  for  Inventory  Financing  by  and  among  Business  Supplies  Distributors  Holdings,  LLC,  Supplies
Distributors, Inc., Priority Fulfillment Services, Inc., PFSweb, Inc., and IBM Credit LLC.

  Form of Modification to Executive Severance Agreement.

  Industrial Lease Agreement by and between Industrial Developments International, Inc. and Priority Fulfillment Services, Inc.

  Guaranty by PFSweb, Inc. in favor of Industrial Developments International, Inc.

10.21 (13)

  Amendment 7 to Agreement for Inventory Financing.

10.22 (13)

  Amendment 6 to Amended and Restated Platinum Plan Agreement.

10.23 (13)

  Agreement for IBM Global Financing Platinum Plan Invoice Discounting Schedule.

10.24 (14)

  Amendment 8 to Agreement for Inventory Financing.

10.25 (14)

  Amendment 7 to Amended and Restated Platinum Plan Agreement.

10.26 (14)

  Agreement for IBM Global Financing Platinum Plan Invoice Discounting Schedule.

64

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit
Number

10.27 (16)

  Description of Exhibits

Second Amendment to Industrial Lease Agreement by and between Industrial Property Fund VI, LLC and Priority Fulfillment Services,
Inc.

10.28 (17)

  Amendment 9 to Agreement for Inventory Financing.

10.29 (17)

  Amendment 8 to Amended and Restated Platinum Plan Agreement.

10.30 (17)

  Agreement for IBM Global Financing Platinum Plan Invoice Discounting Schedule.

10.31 (22)

  Amendment 10 to Agreement for Inventory Financing.

10.32 (22)

  Amendment 9 to Amended and Restated Platinum Plan Agreement.

10.33 (22)

  Agreement for IBM Global Financing Platinum Plan Invoice Discounting Schedule.

10.34 (23)

  Amended and Restated 2005 Employee Stock and Incentive Plan of PFSweb, Inc.

10.35 (24)

Eighth  Amended  and  Restated  Notes  Payable  Subordination  Agreement  by  and  between  Priority  Fulfillment  Services,  Inc.,  Supplies
Distributors, Inc. and IBM Credit Corporation.

10.36 (24)

  Amendment 11 to Agreement for Inventory Financing.

10.37 (24)

  Amendment 10 to Amended and Restated Platinum Plan Agreement.

10.38 (24)

  Agreement for IBM Global Financing Platinum Plan Invoice Discounting Schedule.

10.39 (27)

  Amendment 12 to Agreement for Inventory Financing.

10.40 (27)

  Amendment 11 to Amended and Restated Platinum Plan Agreement.

10.41 (27)

  Agreement for IBM Global Financing Platinum Plan Invoice Discounting Schedule.

10.42 (28)

  Lease agreement by and between Binyan Realty LP and Priority Fulfillment Services, Inc.

10.43 (28)

  Lease Guaranty by PFSweb, Inc. in favor of Binyan Realty LP.

10.44 (28)

  Lease Agreement dated December 8, 2011, between CCI-Millennium, L.P. and Priority Fulfillment Services, Inc.

10.45 (28)

  Guaranty of PFSweb, Inc. to CCI-Millennium, L.P.

10.46 (28)

  Amendment 13 to Agreement for Inventory Financing.

10.47 (30)

10.48 (31)

10.49 (32)

10.50 (34)

10.51 (35)

First  Amendment  to  Industrial  Lease  Agreement  dated  May  7,  2013  by  and  between  US  Industrial  REIT  II  and  Priority  Fulfillment
Services, Inc.

Agreement, dated as of May 15, 2013, by and among PFSweb, Inc. and Privet Fund LP, Privet Fund Management LLC, Ryan Levenson
and Benjamin Rosenzweig.

Modification, Ratification and Extension of Lease dated February 28, 2014 between Southpark Distribution Center Inc., (successor-in-
interest to Shelby Drive Corporation) and Priority Fulfillment Services, Inc.

Amendment 15 to Agreement for Inventory Financing dated March 28, 2014 by and among Business Supplies Distributors Holdings,
LLC, Supplies Distributors, Inc., Priority Fulfillment Services, Inc., PFSweb, Inc., and IBM Credit LLC.

Ninth  Amended  and  Restated  Notes  Payable  Subordination  Agreement  by  and  between  Priority  Fulfillment  Services,  Inc.,  Supplies
Distributors, Inc. and IBM Credit Corporation.

10.52 (36)

  Form of 2015 Company Performance-Based Restricted Stock Unit Award Agreement.

10.53 (36)

  Form of 2015 Individual Performance-Based Restricted Stock Unit Award Agreement.

10.54 (36)

  Form of 2015 Performance Shares Award Agreement.

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit
Number
10.55 (37)

  Description of Exhibits
  Form of 2018 LTI TSR Executive Performance Share Award.

10.56 (37)

  Form of 2018 LTI Time Based Restricted Stock Unit Award.

10.57 (37)

  Form of 2018 STI Company Performance Based Share Award.

10.58 (38)

  Form of 2018 STI Company Performance Based Cash Award.

10.59 (37)

  Form of 2018 LTI Non-Executive Time and Performance-Based Restricted Stock Unit Award.

10.60 (37)

  Form of Deferred Stock Unit.

10.61 (39)

10.62 (39)

  Guaranty dated March 21, 2016 by PFSweb, Inc., in favor of Stateline J, LLC.

Deed of Sub-Lease dated December 31, 2015 by and between Milestone Buildcon Private Limited and PFSweb Global Services Private
Limited.

10.63 (40)

  Lease agreement dated June 30, 2016 by and between US Industrial Reit III – Midwest and Priority Fulfillment Services, Inc.

10.64 (41)

  Second Amendment to Lease agreement dated October 20, 2016 by and between Stateline J, LLC and Priority Fulfillment Services, Inc.

10.65 (41)

Lease  Extension  and  Amending  agreement  dated  May  31,  2016  by  and  between  M&R  Commercial  Properties,  Inc.  and  Priority
Fulfillment Services of Canada, Inc.

10.66 (41)

  First Amendment to Lease agreement dated September 16, 2016 by and between Binyan Realty, LP and Priority Fulfillment Services,

Inc.

10.67 (41)

10.68 (42)

Second Amendment to Lease agreement dated September 16, 2016 by and between Binyan Realty, LP and Priority Fulfillment Services,
Inc.

Expansion  Agreement  and  Amendment  to  Lease  agreement  dated  June  20,  2016  by  and  between  2145312  Ontario,  Inc.  and  Priority
Fulfillment Services, Inc.

10.70 (43)

  Form of 2017 STI Company Performance Based Cash Award.

10.71 (43)

  Form of 2017 STI Company Performance Based Share Award.

10.72 (43)

  Form of 2017 LTI Time Based Restricted Stock Unit Award.

10.73 (43)

  Form of 2017 LTI Non- Executive Time and Performance Based Restricted Stock Unit Award.

10.74 (43)

  Form of 2017 LTI TSR Executive Performance Based Share Award.

10.75 (47)

Sixth Amendment to Lease Agreement by and between Western B. South MS, LLC and Priority Fulfillment Services, Inc. dated August
14, 2017.

10.76 (47)

  Amendment to Lease by and between GPT Stateline Road Owner LLC and Priority Fulfillment Services, Inc. dated September 12, 2017.

10.78(48)

Amendment No. 1 dated as of November 1, 2018 by and among Priority Fulfillment Services, Inc., a Delaware corporation, as Borrower,
PFSweb,  Inc.,  a  Delaware  corporation,  and  certain  Subsidiaries  and  Affiliates,  as  Guarantors,  and  Regions  Bank,  as  Administrative
Agent, for itself and the other Lenders identified therein. 

21 (49)

  Subsidiary Listing.

23.1 (49)

  Consent of BDO USA, LLP, Independent Registered Public Accounting Firm.

31.1 (49)

  Certifications of Principal Executive Officer Pursuant to 18 U.S.C. Section 1350.

31.2 (49)

  Certifications of Principal Financial Officer Pursuant to 18 U.S.C. Section 1350.

66

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
   
 
   
 
   
Exhibit
Number

  Description of Exhibits

32.1 (49)

  Certifications Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

101.INS (49)

  XBRL Instance Document.

101.SCH (49)

  XBRL Taxonomy Extension Schema.

101.CAL (49)

  XBRL Taxonomy Extension Calculation Linkbase.

101.DEF (49)

  XBRL Taxonomy Extension Definition Linkbase.

101.LAB (49)

  XBRL Taxonomy Extension Label Linkbase.

101.PRE (49)

  XBRL Taxonomy Extension Presentation Linkbase.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

Incorporated by reference from PFSweb, Inc. Registration Statement on Form S-1 (Commission File No. 333-87657).

Incorporated by reference from PFSweb, Inc. Form 10-K for the fiscal year ended March 31, 2001.

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended March 31, 2002.

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended June 30, 2002.

Incorporated by reference from PFSweb, Inc. Form 10-K for the year ended December 31, 2002.

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended March 31, 2003.

Incorporated by reference from PFSweb, Inc. Form 10-K for the year ended December 31, 2003.

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended March 31, 2004.

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended September 30, 2004.

(10)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended March 31, 2005.

(11)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended June 30, 2005.

(12)

Incorporated by reference from PFSweb, Inc. Form 10-K for the year ended December 31, 2005.

(13)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended March 31, 2006.

(14)

Incorporated by reference from PFSweb, Inc. Form 10-K for the year ended December 31, 2006.

(15)

Incorporated by reference from PFSweb, Inc. Report on Form 8-K filed on November 13, 2007.

(16)

Incorporated by reference from PFSweb, Inc. Form 10-K for the year ended December 31, 2007.

(17)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended March 31, 2008.

(18)

Incorporated by reference from PFSweb, Inc. Registration Statement on Form 8-A filed on June 14, 2000.

(19)

Incorporated by reference from PFSweb, Inc. Report on Form 8-K filed on May 30, 2008.

(20)

Incorporated by reference from PFSweb, Inc. Report on Form 8-K filed on June 2, 2008.

(21)

Incorporated by reference from PFSweb, Inc. Report on Form 8-K filed on January 6, 2009.

(22)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended March 31, 2008.

(23)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended June 30, 2009.

(24)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended March 31, 2010.

(25)

Incorporated by reference from PFSweb, Inc. Report on Form 8-K filed on May 25, 2010.

(26)

Incorporated by reference from PFSweb, Inc. Report on Form 8-K filed on July 2, 2010.

(27)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended March 31, 2011.

67

 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
(28)

Incorporated by reference from PFSweb, Inc. Form 10-K for the year ended December 31, 2011.

(29)

Incorporated by reference from PFSweb, Inc. Report on Form 8-K filed on May 15, 2013.

(30)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended March 31, 2013.

(31)

Incorporated by reference from PFSweb, Inc. Report on Form 8-K filed on May 20, 2013.

(32)

Incorporated by reference from PFSweb, Inc. Report on Form 8-K filed on July 18, 2013.

(33)

Incorporated by reference from PFSweb, Inc. Form 10-K for the year ended December 31, 2013.

(34)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended March 31, 2014.

(35)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended June 30, 2014.

(36)

Incorporated by reference from PFSweb, Inc. Report on Form 8-K filed on April 6, 2015.

(37)

Incorporated by reference from PFSweb, Inc. Report on Form 8-K filed on June 19, 2015.

(38)

Incorporated by reference from PFSweb, Inc. Report on Form 8-K filed on July 30, 2015.

(39)

Incorporated by reference from PFSweb, Inc. Report on Form 8-K filed on June 28, 2018.

(40)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended September 30, 2015.

(41)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended March 31, 2016.

(42)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended June 30, 2016.

(43)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended September 30, 2016.

(44)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended March 31, 2017.

(45)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended June 30, 2017.

(46)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended June 30, 2018.

(47)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended September 30, 2017.

(48)

Incorporated by reference from PFSweb, Inc. Form 10-Q for the quarterly period ended September 30, 2018.

(49)

Filed herewith.

(P)

Indicates Paper Filing

Item 16.

Form 10-K Summary

None.

68

 
 
 
 
 
 
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on

its behalf by the undersigned, thereunto duly authorized.

Dated March 18, 2019

/s/Thomas J. Madden 

By:
Thomas J. Madden,
Executive Vice President and Chief Financial and Accounting
Officer

POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Michael Willoughby and
Thomas J. Madden, and each of them, either of whom may act without the joinder of the other, as his true and lawful attorneys-in-fact and agents with full
power of substitution and re-substitution, for him or her and in his or her name, place and stead, in any and all capacities, to sign any and all amendments to
this Annual Report on Form 10-K, and to file the same, with all exhibits thereto and all documents in connection therewith, with the Securities and Exchange
Commission,  granting  unto  said  attorneys-in-fact  and  agents,  and  each  of  them,  full  power  and  authority  to  do  and  perform  each  and  every  act  and  thing
requisite  and  necessary  to  be  done  in  and  about  the  premises,  as  fully  to  all  intents  and  purposes  as  he  might  or  could  do  in  person,  hereby  ratifying  and
confirming all that said attorneys-in-fact and agents or any of them, or his or their substitute or substitutes, may lawfully do or cause to be done or by virtue
hereof.

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed  below  by  the  following  persons  on  behalf  of  the

Registrant and in the capacities and on the dates indicated.

Signature

/s/Michael Willoughby
Michael Willoughby

/s/Thomas J. Madden
Thomas J. Madden

/s/James F. Reilly 
James F. Reilly

/s/Monica Luechtefeld
Monica Luechtefeld

/s/David I. Beatson 
David I. Beatson

/s/Benjamin Rosenzweig 
Benjamin Rosenzweig

/s/Shinichi Nagakura 
Shinichi Nagakura

/s/Peter J. Stein 
Peter J. Stein

  Title

Chief Executive Officer (Principal Executive Officer)

  Date

March 18, 2019

Executive  Vice  President  and  Chief  Financial  and  Accounting  Officer
(Principal Financial and Accounting Officer)

March 18, 2019

Chairman of the Board

Director

Director

Director

Director

Director

69

March 18, 2019

March 18, 2019

March 18, 2019

March 18, 2019

March 18, 2019

March 18, 2019

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
Name
Priority Fulfillment Services, Inc.
Priority Fulfillment Services of Canada, Inc.
PFSweb BV SPRL
PFSweb Bulgaria EOOD
PFSweb GmbH
PFSweb Global Services Private Limited
Business Supplies Distributors Holdings, LLC
Supplies Distributors, Inc.
Supplies Distributors of Canada, Inc.
Supplies Distributors S.A.
PFSweb Retail Connect, Inc.,
LiveAreaLabs, Inc.
REV Solutions Inc.
REVTECH Solutions India Private Limited
CrossView, LLC
Conexus, Limited
Moda Superbe Limited
PFSweb Philippines Services LLC

Exhibit 21

Jurisdiction
Delaware
Ontario
Belgium
Bulgaria
Germany
India
Delaware
Delaware
Ontario
Belgium
Delaware
Washington
Delaware
India
Delaware
England
England
Philippines

 
 
Consent of Independent Registered Public Accounting Firm

Exhibit 23.1

PFSweb, Inc.
Allen, TX

We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (No. 333-223737) of PFSweb, Inc. and Subsidiaries of our
reports  dated  March  18,  2019,  relating  to  the  consolidated  financial  statements,  and  the  effectiveness  of  PFSweb,  Inc.’s  internal  control  over  financial
reporting, which appear in this Form 10 K for the year ended December 31, 2018.  

/s/ BDO USA, LLP

Dallas, TX
March 18, 2019

 
 
 
 
 
CERTIFICATIONS OF PRINCIPAL EXECUTIVE OFFICER
PURSUANT TO 18 U.S.C. SECTION 1350

Exhibit 31.1

I, Michael Willoughby, certify that:

1. I have reviewed this annual report on Form 10-K of PFSweb, Inc.;

2.  Based  on  my  knowledge,  this  report  does  not  contain  any  untrue  statement  of  a  material  fact  or  omit  to  state  a  material  fact  necessary  to  make  the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the periods covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange
Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant
and have:

a)

b)

c)

d)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure
that  material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities,
particularly during the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision,
to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in
accordance with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of
the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal
quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant’s internal control over financial reporting; and

5.  The  registrant’s  other  certifying  officer  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of  internal  control  over  financial  reporting,  to  the
registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent function):

a)

b)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely
to adversely affect the registrant’s ability to record, process, summarize, and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over
financial reporting.

Date:   March 18, 2019

By:

  /s/ MICHAEL WILLOUGHBY
  Chief Executive Officer

 
 
 
   
 
 
 
CERTIFICATIONS OF PRINCIPAL FINANCIAL OFFICER
PURSUANT TO 18 U.S.C. SECTION 1350

Exhibit 31.2

I, Thomas Madden, certify that:

1. I have reviewed this annual report on Form 10-K of PFSweb, Inc.;

2.  Based  on  my  knowledge,  this  report  does  not  contain  any  untrue  statement  of  a  material  fact  or  omit  to  state  a  material  fact  necessary  to  make  the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the periods covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange
Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant
and have:

a)

b)

c)

d)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure
that  material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities,
particularly during the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision,
to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in
accordance with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of
the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal
quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant’s internal control over financial reporting; and

5.  The  registrant’s  other  certifying  officer  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of  internal  control  over  financial  reporting,  to  the
registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent function):

a)

b)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely
to adversely affect the registrant’s ability to record, process, summarize, and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over
financial reporting.

Date:   March 18, 2019

By:

  /s/ THOMAS J. MADDEN
  Chief Financial Officer

 
 
 
   
 
 
 
CERTIFICATIONS PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY
ACT OF 2002

Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (subsections (a) and (b) of Section 1350, Chapter 63 of Title 18, United States Code), each

of the undersigned officers of PFSweb, Inc. (the “Company”), does hereby certify that:

The Annual Report on Form 10-K for the year ended December 31, 2018 (the “Form 10-K”) of the Company fully complies with the requirements of
Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934 and the information contained in the Form 10-K fairly presents, in all material
respects, the financial condition and results of operations of the Company as of, and for, the periods presented in the Form 10-K.

Exhibit 32.1

March 18, 2019

March 18, 2019

  /s/ Michael Willoughby
  Michael Willoughby
  Chief Executive Officer

  /s/ Thomas J. Madden
  Thomas J. Madden
  Chief Financial Officer

The foregoing certification is being furnished as an exhibit to the Form 10-K pursuant to Item 601(b)(32) of Regulation S-K and Section 906 of the Sarbanes-
Oxley Act of 2002 (subsections (a) and (b) of Section 1350, Chapter 63 of Title 18, United States Code) and, accordingly, is not being filed as part of the
Form 10-K for purposes of Section 18 of the Securities Exchange Act of 1934, as whether made before or after the date hereof, regardless of any general
incorporation language in such filing.

A signed original of this written statement required by Section 906 has been provided to PFSweb, Inc. and will be retained by PFSweb, Inc. and furnished to
the Securities and Exchange Commission or its staff upon request.