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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_________________________________________
Form 10-K
_________________________________________
x
o
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2019
or
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from to
Commission file number 000-28275
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PFSWEB, INC.
(Exact name of registrant as specified in its charter)
_________________________________________
Delaware
(State or other jurisdiction of
incorporation or organization)
505 Millennium Drive, Allen, Texas
(Address of principal executive offices)
75-2837058
(I.R.S. Employer
Identification Number)
75013
(Zip code)
Registrant’s telephone number, including area code
972-881-2900
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol(s)
Name of each exchange on which registered
None
None
Securities registered pursuant to Section 12(g) of the Act:
Common Stock, par value $.001 per share
_________________________________________
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes o No x
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes o No x
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes x No o
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation
S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes x No o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging
growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the
Exchange Act.
Large accelerated filer
Non-accelerated filer
o
o
Accelerated filer
Smaller reporting company
Emerging Growth
x
x
o
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or
revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o
Indicated by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes o No x
The aggregate market value of the voting Common Stock held by non-affiliates of the registrant as of June 30, 2019 (based on the closing price as reported by the
Nasdaq) was $61,703,208.
There were 19,465,753 shares of the registrant’s Common Stock outstanding as of March 10, 2020.
DOCUMENTS INCORPORATED BY REFERENCE
Information required by Part III of this Form 10-K, to the extent not set forth herein, is incorporated herein by reference to the registrant’s definitive proxy
statement for its 2020 annual meeting of shareholders, which is expected to be filed with the Securities and Exchange Commission on or before April 29, 2020.
Table of Contents
INDEX
Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.
Item 5.
Item 6.
Item 7.
PART 1
Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosure
PART II
Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
Selected Consolidated Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Item 7A.
Quantitative and Qualitative Disclosure About Market Risk
Item 8.
Item 9.
Item 9A.
Item 9B.
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.
Item 15.
Item 16.
Signatures
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information
PART III
Directors and Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Certain Relationships and Related Transactions and Director Independence
Principal Accountant Fees and Services
PART IV
Exhibits, Financial Statement Schedules
Form 10-K Summary
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CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of
1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements may appear
throughout this Report on Form 10-K, including without limitation, the “Management’s Discussion and Analysis” section, and include statements that
involve expectations, plans or intentions (such as those relating to future business, future results of operations or financial condition, new or planned
features or services, or management strategies). You can identify these forward-looking statements by words such as “may,” “will,” “would,” “should,”
“could,” “expect,” “anticipate,” “believe,” “estimate,” “intend,” “plan,” “potential,” “project,” “seek,” “strive,” “predict,” “continue,” “target,” and
“estimate” and other similar expressions. These forward-looking statements involve risks and uncertainties and may include assumptions as to how we may
perform in the future. Although we believe the expectations reflected in our forward-looking statements are reasonable, we cannot guarantee these
expectations will actually be achieved. In addition, some forward-looking statements are based upon assumptions about future events that may not prove to
be accurate. Therefore, our actual results may differ materially from those expressed or implied in our forward-looking statements.
You should understand that the following important factors, in addition to the Risk Factors set forth in Part I, Item 1A or elsewhere in this
Report on Form 10-K, could cause our results to differ materially from those expressed in our forward-looking statements. These factors include, among
others:
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our ability to retain and expand relationships with existing clients and attract and implement new clients;
our dependency upon key personnel, retaining professional staffing resources and our reliance on subcontracted services and third-party
providers;
our response to competition;
exposure to credit risk of our clients
trends in e-commerce, outsourcing and the market for our services;
our customer concentration of our business and existing client mix, their business volumes and the seasonality of their business;
our reliance on the fees generated by the transaction volume, product sales and technology and agency projects and support of our clients;
our reliance on our clients’ projections, transaction volumes, product sales and financial liquidity;
whether we can manage growth and utilization of resources to generate more revenue;
our ability to finalize pending client and customer contracts;
our ability to maintain the security and privacy of our clients' confidential data;
our ability to comply with data privacy regulations;
foreign currency risks and other risks of operating in foreign countries;
the unknown effects of possible system failures and rapid changes in technology;
general global economic conditions;
uncertainty related to the potential regulatory and economic impacts of Brexit;
taxation on the sale of our products and provision of our services;
the impact of new accounting standards and changes in existing accounting rules or the interpretations of those rules;
our ability and the ability of our subsidiaries, to borrow under current financing arrangements and maintain compliance with debt
covenants; and
the impact on our operations as a result of acts of God, natural disasters, pandemics and/or endemics, including the ongoing Coronavirus
epidemic and other catastrophic events beyond our control.
We do not intend, and undertake no obligation, to update any of our forward-looking statements after the date of this report to reflect actual
results or future events or circumstances. There may be additional risks we do not currently view as material or that are not presently known or that are
beyond our ability to control or predict. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking
statements.
Table of Contents
PART I
Item 1.
General
Business
Unless otherwise indicated, all references to “PFSweb,” “the Company,” “we,” “us” and “our” refer to PFSweb, Inc., a Delaware
corporation and its subsidiaries; references to “Supplies Distributors” refer to our subsidiary, Supplies Distributors, Inc. and its subsidiaries.
PFSweb, Inc., was incorporated in 1999 in the state of Delaware and maintains its corporate headquarters in Allen, Texas. All of our services are
provided through our direct and indirect wholly-owned subsidiaries as noted above. In December 1999, PFSweb consummated an initial public offering of
its common stock and became listed for trading on The NASDAQ Exchange under the symbol “PFSW.”
PFSweb is a Global Commerce Services Company. We manage the entire customer shopping experience for major branded manufacturers and
retailers through two business segments, LiveArea Professional Services ("LiveArea") and PFS Operations. LiveArea provides a comprehensive set of
digital agency services to support, develop and improve business-to-business ("B2B"), business-to-consumer ("B2C") and business-to-business-to-
consumer ("B2B2C") digital shopping experiences. Service areas include eCommerce strategy and consulting, omni-channel experience design, digital
marketing, data strategy and technology services including development and system integration. The PFS Operations segment provides services to support
or improve the physical, post-click experience, such as logistics and fulfillment, customer care and order to cash services including distributed order
orchestration and payment services. We offer our services on an à la carte basis or as a complete end-to-end solution. Major brands and other companies
turn to us to optimize their customer experiences and enhance their traditional and online business channels, creating commerce without compromise.
The services we offer are primarily organized into the following categories by segment:
LiveArea Professional Services
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Commerce Strategy and Consulting Services
Omni-Channel Experience Design and Digital Marketing Services
Technology and Data Strategy Services
PFS Operations
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Order to Cash (Order Management as a Service)
Order Fulfillment
Customer Care
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GLOBAL COMMERCE SOLUTIONS
LiveArea Professional Services and PFS Operations serve as the “brand behind the brand” for companies seeking to increase efficiencies, enter
new markets or launch optimized sales channels. As an eCommerce development firm, digital agency and business process outsourcer, we offer scalable
and cost-effective solutions for brand manufacturers, online retailers and distributors across a wide range of industry segments to serve business-to-
consumer (B2C), business-to-business (B2B) and business-to-business-to-consumer (B2B2C) channels. We provide our clients with seamless and
transparent solutions to support their business strategies, allowing them to focus on their core competencies. Leveraging our technology, expertise and
proven methodologies, we enable clients to develop and deploy new products and implement new business strategies or address new distribution channels
rapidly and efficiently through our optimized solutions. Our clients engage us, both as a consulting partner to assist them in the design of a business
solution, as well as a virtual and physical infrastructure partner to provide the mission critical operations required to build and manage their business
solution. Together, we not only help our clients define new ways of doing business, but also provide them the technology, physical infrastructure and
professional resources necessary to quickly implement their commerce objectives. We allow our clients to quickly and dramatically change how they “go-
to-market” and service their customers.
Each client has a unique business model and unique strategic objectives that often require highly customized enterprise solutions. We support
clients in a wide array of industries, including health; fragrance and beauty products; cosmetics; fashion apparel and accessories; luxury goods; consumer
packaged goods (“CPG”); coins and collectibles; home furnishings and housewares; consumer electronics; quick-serve restaurants ("QSR");
telecommunications; technology manufacturing; computer and office products; among others. Clients turn to LiveArea Professional Services and PFS
Operations for help in addressing a variety of business needs that include strategic consulting, commerce experience design and development, customer
satisfaction and retention, time-definite logistics, vendor managed inventory and integration, supply chain compression, cost model realignments,
transportation management and international expansion, among others. We also act as a constructive agent of change, providing clients the ability to alter
their current distribution model, establish direct relationships with end-customers, reduce the overall time and costs associated with existing distribution
channel strategies, while improving customer experience via value-added distribution solutions such as gift-wrapping and product personalization. Our
clients are seeking B2C and B2B and B2B2C solutions that will provide them with dynamic supply chain and multi-channel marketing efficiencies, while
ultimately delivering a world-class, branded customer service experience.
Our value proposition is to serve as a seamless, well-integrated extension of our clients’ enterprises by delivering superior solutions that drive
optimal customer experiences. On behalf of the brands we serve, we strive to increase and enhance sales and market growth, bolster customer satisfaction
and customer retention and drive costs out of the business through operations and technology related efficiencies. As both a virtual and a physical
infrastructure for our clients’ businesses, we embrace their brand values, strategic objectives and operational processes. By utilizing our services, our
clients are able to:
Quickly Capitalize on Market Opportunities. Our solutions empower clients to rapidly implement their supply chain and commerce
strategies and take advantage of opportunities without lengthy integration and implementation efforts. We have readily available advanced
technology and physical infrastructure that is flexible in its design, which facilitates quick integration and implementation. The solution is
designed to allow our clients to deliver consistent quality service as transaction volumes grow and handle daily and seasonal peak periods.
Our international locations allow our clients to expand the global reach of their products.
Elevate the Customer Experience. We enable our clients to provide their customers with a high-touch, positive buying experience
thereby maintaining and promoting brand loyalty. Through our use of advanced technology, we help our clients respond directly to
customer inquiries by email, voice or data communication and assist them with online ordering and product information. We offer our
clients a “world-class” level of service, including high-touch customer care service centers, detailed Customer Relationship Management
(“CRM”) reporting and exceptional order accuracy. We have significant experience in the development of eCommerce storefronts that
allows us to recommend features and functions easily navigated and understood by our clients’ customers through guided selling designs.
Our technology platform is designed to ensure high levels of reliability and fast response times for our clients’ customers. Because of our
technology, our clients benefit from being able to offer the latest in traditional customer communication and auto-response technology to
their customers. Our fulfillment facilities are designed for efficient multi-brand operation with an emphasis on creating branded fulfillment
experiences featuring custom packaging, gift-wrapping, extensive personalization options and build-to-order and build-to-stock kitting.
Minimize Investment and Improve Operating Efficiencies. One of the most significant benefits outsourcing provides is the ability to
transform fixed costs into variable costs. By eliminating the need to invest in a fixed capital
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infrastructure, our clients’ costs typically become more directly correlated with volume increases or declines. Further, as volume increases
drive the demand for greater infrastructure or capacity, we are able to quickly deploy additional resources. We provide services to multiple
clients, which enables us to offer our clients economies of scale and resulting cost efficiency that they may not have been able to obtain on
their own. Additionally, because of the large number of daily transactions we process, we have been able to justify investments in levels of
automation, security surveillance, quality control processes and transportation carrier interfaces that are typically outside the scale of
investment that our clients might be able to cost justify on their own. These additional capabilities can provide our clients the benefits of
enhanced operating performance and efficiency and expanded customer service options.
Access a Sophisticated Technology Ecosystem. We provide our clients with access to a technology ecosystem featuring best-of-breed
eCommerce technologies together in a single, integrated, Payment Card Industry (“PCI”) certified order to cash offering. Powered by
leading enterprise-class software solutions, our order to cash platform is seamlessly integrated into a variety of eCommerce platforms and
supporting technology components and services to provide an end-to-end eCommerce solution. Built to accelerate the implementation
process, the technology ecosystem allows for flexible integrations with other technology providers and client systems.
Our Technology Ecosystem also extends beyond the digital world and into physical commerce channels. Brands and retailers today
require flexible technology to control customer shopping experiences regardless of where they shop. Deploying ship from store, in-store
pick up, pop-up distribution centers, or mobile point of sale capabilities are just a few examples of how we can enable brands to create a
dynamic and unique omni-channel shopping experience.
Our highest value proposition is achieved when our clients engage our full end-to-end suite of services from both LiveArea Professional
Services and PFS Operations. However, we provide our clients with the freedom to customize their solution by selecting only certain services from our
offering in à la carte fashion. We believe this flexibility and willingness to create a customized solution for each client differentiates us from our
competition. We also believe that bringing our deep understanding of end-to-end engagements to clients who are only using a portion of our offering is a
key differentiator and brings significant value to our solutions and our clients.
LiveArea Professional Services
Through the LiveArea Professional Services business segment, we bring together a comprehensive portfolio of commerce-focused services. Key
offerings include Commerce Strategy and Consulting Services, Experience Design and Digital Marketing Services, Technology and Data Strategy Services.
Delivering a boutique approach with world-class capabilities, we create digital experiences that deliver tangible results at scale.
Our strategic approach addresses the entire customer journey. From brand strategy and digital experiences to the day-to-day mechanics of digital
marketing services, we help brands stand apart from competitors, connect with customers and drive revenue. Our end-to-end, omni-channel expertise
supports a holistic marketing strategy, from awareness and attraction to conversion and optimization.
Commerce Strategy and Consulting Services
Our strategic commerce consulting practice leverages our commerce business and operational capabilities along with extensive vertical
expertise to assist our clients in identifying new opportunities for channel revenue/margin growth, omni-channel alignment, digital transformation, new
customer/segment acquisition, market expansion and cost savings. We also monitor emerging technologies and trends, with an eye toward measuring
business impact and alignment with our clients’ end goals. With a focus on actionable strategy, we seek to optimize clients’ commerce investments while
anticipating competitive opportunities and threats.
Our clients seek help navigating an increasingly complex digital landscape, lowering barriers to market for new players and an array of options
for companies looking to innovate. We work closely with client stakeholders to develop data driven strategic and prioritization frameworks that drive
change while providing the ability to pivot as threats or opportunities are identified. In particular, our consultants focus on three key areas that enable
clients to remain competitive while taking a leadership position: commerce ecosystem management (including omni-channel alignment), digital
opportunity analysis, and an agile operational model to roll out new capabilities and tactics in a measurable yet timely fashion.
Commerce Strategy. From identifying new markets and methods to drive higher revenue, to delivering competitive and market analysis, we help
clients formulate strategies and tactics that work. Our consultants look to leverage existing assets, personnel, and processes wherever possible while
identifying where investment is needed. We also offer roadmaps and initiative “backlogs”
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prioritized for impact, including guidance on taking a phased approach. Our recommendations balance the need for achieving timely return on investment
(“ROI”) against sometimes competing needs for scalability and aggressive growth.
Omni-Channel Consulting. Retail clients are concerned with increased consumer expectations for a holistic, seamless experience regardless of
where or when they shop, in-store or online. We offer an array of services that help retailers meet consumer expectations across the commerce lifecycle,
from customer acquisition through the transaction, order fulfillment, customer service, and loyalty. In particular, we implement tools and processes to
support “endless aisle” inventory access, ship-to-store and ship-from-store capabilities, buy online and return in-store, and similar delivery scenarios. We
similarly consult with retailers on leveraging digital tools within the store environment, whether enabling sales associates to “save the sale” in-store or
enhancing consumers’ overall experiences.
Digital Opportunity Audits. Our consultants’ help clients identify where new digital platforms, tools, and technologies can provide competitive
advantage or bridge gaps in their current operations and capabilities. Our digital opportunity audits consider the competitive landscape, industry trends,
digital best practices across verticals, and cost models, providing helpful benchmarks and flagging areas of opportunity. These audits may be conducted
periodically to track changes of emerging technologies and measure effectiveness.
Organizational/Operational Readiness. Many clients require organizational readiness consulting to ensure they can effectively utilize the
platforms and tools we develop and implement. Providing readiness consulting is crucial to driving client satisfaction and confidence when adopting
commerce platforms, particularly when business users are given new capabilities and may need to adapt existing business processes. We also provide
organizational design consulting, which is often implemented in a phased approach as the client’s commerce channel grows; this may include
recommendations regarding which functions to outsource and which to maintain in-house.
Platform Evaluation/Selection. Our strategists take the lead in helping clients evaluate and select the right commerce platforms and third-party
offerings. We leverage our understanding of our clients' business model, goals and infrastructure, and map that against our expertise implementing all
market-leading solutions. We assist clients through a process matching their requirements to platform capabilities, measure their operational ability to
utilize the platforms under consideration, and provide total cost of ownership (TCO) analysis comparing initial and ongoing costs for everything from
software licensing models to ongoing maintenance and upgrades.
Omni-Channel Experience Design and Digital Marketing Services
Design. We conceive and design client solutions with a deliberate focus on balancing creativity and usability, while conforming with client
budget requirements. We create flagship digital experiences for global brands, offering full-service creative design and production services for a range of
digital applications. Our advanced customer experience design offerings include concept development, visual design, user experience design, copywriting,
interactive development and content creation.
User Experience. We architect fully responsive branded commerce sites and tools that eliminate transactional friction, reduce cognitive load and
improve the shopping experience. We specialize in taking advantage of platform functionality to add one-of-a-kind interactions and design guided selling
solutions that use brand expertise to walk customers through complicated purchase decisions.
Interactive Development. We believe front-end development is as much about artfully enhancing a user interaction as it is engineering pixel
perfection. We turn digital designs into beautiful, functioning experiences that look and behave the way they were intended across screens and devices of
all types, sizes and systems. We also use motion and interactive accents to provide users with guidance and an enhanced user experience.
Search Engine Optimization (“SEO”) & Paid Search. We seek to drive organic traffic by maintaining an in-depth knowledge of the ever-
changing best practices for search engine optimization. We provide insight and advice on algorithm changes, content gaps, multi-language global expansion
and competitors’ search efforts. From implementation to ongoing management, we can help brands reach customers who are actively looking for what they
offer.
Affiliate Marketing. Our approach to affiliate partner marketing focuses on building relationships with reputable, appropriate online influencers.
We can help clients reach customers they may not be able to reach through other channels, improving brand awareness and increasing sales quickly and
efficiently. Then, through proactive program management, we can ensure ongoing optimization and continued growth. From publisher research and
competitive analysis to payments, we implement and manage the entire affiliate and partner ecosystem.
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Conversion Optimization. Our conversion optimization team applies an in-depth analysis of product and behavioral data on the storefront to
continually optimize our client’s site. By combining analytics with the capabilities of the technology platform, we plan and execute A/B tests, optimize
onsite searches, and create personalized experiences to maximize the impact of the marketing and merchandising efforts. From an audit of an existing site
to building a conversion optimization roadmap, we help our clients generate more revenue and provide an ever-improving customer experience that
converts shoppers into buyers.
Storefront Management. Through proven strategic merchandising methodologies, we create personalized shopping experiences that drive
conversion and increase revenue. With specialized expertise in dynamic merchandising, we can draw on each customer’s history to connect these buyers
with the right products and content at the right time. Our day-to-day storefront operations include product and category setup, sorting rules definition,
promotion configuration and price adjustment. Working within predetermined guidelines, we incorporate best practices and make strategic decisions to
achieve each client’s goals.
Email Marketing. Combining technology with proven strategies, we elevate and optimize email programs to develop personalized customer
relationships. We create custom customer journeys through dynamic email, automated remarketing, automations, and subscriber segmentation. Our data
focused approach reduces the costs of customer acquisition, inspires brand loyalty, and increases ROI through both larger basket sizes and higher customer
lifetime value.
Digital Analytics. We provide more than snapshots of user activity through the usual charts and dashboards. We mine all available data and use
advanced analysis to identify opportunities within the customer journey that will allow brands to improve the overall user experience and generate
increased business. With a focus on never-ending improvement, we use the data to continuously pinpoint actions that will strengthen customer relationships
and drive results across marketing channels.
Technology and Data Strategy Services
LiveArea's Technology Services team builds world-class eCommerce solutions designed to maximize revenue opportunities. Built by a seasoned
group of professionals, we combine strategy, design and technology to create innovative user experiences supported by scalable and secure technology
implementations. From high-fashion apparel to CPG, our portfolio consists of brands that accept only the highest quality shopping experiences.
We adhere to a proven methodology to deliver quality implementations to meet some of the strictest brand requirements in the industry. Our
project teams are comprised of industry-leading professionals that bring eCommerce and development best practices to our clients’ custom solutions. Once
live, our team applies the same level of excellence to ongoing development, site maintenance and orchestrated services.
As an eCommerce platform-agnostic provider, we manage dedicated commerce technology practices specializing in all of the leading enterprise
platforms to enable our clients’ growth. We employ a proven development methodology, led by a highly qualified team of solutions architects, web
developers, project managers, and quality assurance (“QA”) specialists. When paired with our strategic commerce consulting services and our design / user
experience (“UX”) and digital marketing services, we provide an entire suite of services that span strategy, creative, experience design, technology
development and integration, project management, and quality assurance.
Commerce Development. Our technology services practices, partner and actively work with leading commerce platform providers, to ensure we
are delivering quality services for our joint clients. We also work to achieve higher-level partner status with each provider to demonstrate our expertise and
experience for each practice.
Orchestrated Services. The right people, processes and tools are essential to maintaining a high-performance commerce environment.
LiveArea’s orchestrated services is a coordinated effort across all service lines and goes beyond a traditional managed service offering. LiveArea’s
orchestrated services offering is integrated into an array of services to optimize, manage, and protect commerce technology. Our work doesn't stop when we
launch a commerce site. Our orchestrated services team provides real-time management and monitoring to ensure our clients’ sites are always operating at
peak performance. We provide Level 1/2/3 technical, business, and solutions support for optimal issue management. Our team of technologists manage
day-to-day commerce operations and monitor technology continuously with best-in-class tools and practices. The result is a high performing, stable
commerce infrastructure that’s always available and always operating, especially at peak performance. Our automation tools facilitate fast, accurate code
deployment - whether applying a software patch or launching new features.
Data strategy. Our data strategy practice identifies opportunities and creates insights for our clients to assist with customer engagement. Our
focus is to unearth patterns and behaviors that inform dynamic experiences that move a customer from one stage to the next in the purchasing cycle.
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Quality Assurance. Whether it's a new site build, revisions to an existing commerce solution or as part of our orchestrated services offering, our
team of QA experts employ a full-service test suite that includes quality assurance scripting, regression and load testing and testing automation.
Training. We provide on-site, personalized platform training from experienced subject-matter experts. Our training team empowers our clients’
business and merchandising staff with the knowledge they need to operate and optimize their eCommerce sites. Core training includes platform essentials,
advanced merchandising, front-end design and developer training.
PFS Operations
Through the PFS Operations business segment, we provide the operational activities required and expected of the world's leading brands. Our
solutions support B2C, B2B, and retail sales channels. We have DTC and B2B experience in customizing solutions to meet the unique nuances of our
clients’ internal finance, customer care, and supply chain operations. With approximately 1.6 million square feet of leased distribution space and
approximately 1,100+ contact center seats across two continents, we have the global infrastructure to meet the operational needs of our eCommerce and
traditional B2B clients.
We focus on three core actions: to deliver, to communicate, and to fulfill the promise behind each brand we support.
The majority of our clients are the merchants of record for the orders we process through our infrastructure on their behalf. For these clients, we
do not own the inventory or the resulting accounts receivable but provide commerce solutions and other services for these client-owned assets.
For some of our clients, we are the merchant of record for the orders we process through our infrastructure. Depending on the terms under these
arrangements, we record either product revenue or service fee revenue, may own the accounts receivable and inventory and we may be compensated for all
or a portion of our services through the resulting profit margin. In some of these client relationships, we purchase the inventory as the product is delivered
to our facility. In other of these client relationships, the client retains ownership of inventory in our facility and we purchase the inventory immediately
prior to each individual customer sales transaction. In all of these cases, we seek inventory financing from our clients in the form of extended terms,
working capital programs or marketing funds to help offset the working capital requirements that follow accounts receivable and inventory ownership.
Order to Cash (Order Management as a Service)
Our order to cash service provides our clients with distributed order orchestration and payment processing. Our order to cash service features an
Oracle-based, custom, scalable Distributed Order Management System (“D-OMS”) built for B2C and B2B and order processing with a variety of fully-
integrated B2C and B2B payment processing and fraud management platforms and technologies. Our order to cash service provides interfaces that allow
for real-time information retrieval, including information on inventory, sales orders, shipments, delivery, purchase orders, warehouse receipts, customer
history, accounts receivable and credit lines. These solutions are seamlessly integrated with our customer contact centers, allowing for the processing of
orders through shopping cart, phone, fax, mail, email, live chat and other order receipt methods. As the information backbone for our total supply chain
solution, our order to cash service can be used on a stand-alone basis or in conjunction with our other business infrastructure offerings, including contact
center or order fulfillment services. In addition, for the B2B market, our order to cash platform provides a variety of order receipt methods that facilitate
commerce within various stages of the supply chain. Our service provides the ability for both our clients and their customers to track the status of orders at
any time. Our services are transparent to our clients’ customers and are seamlessly integrated with our clients’ internal system platforms and websites. By
synchronizing these activities, we can capture and provide critical customer information, including:
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Statistical measurements critical to creating a quality customer experience, containing real-time order status, order exceptions, back order
tracking, allocation of product based on timing of online purchase and business rules, the ratio of customer inquiries to purchases,
average order sizes and order response time;
B2B supply chain management information critical to evaluating inventory positioning, for the purpose of improving inventory turns, and
assessing product flow-through and end-user demand;
Reverse logistics information, including customer response and reason for the return or rotation of product and desired customer action;
Detailed marketing information about what was sold and to whom it was sold, by location and preference; and
Technology Collaboration. We have created a suite of technology services that enable buyers and suppliers to fully automate their business
transactions within their supply chain using our order management interfaces. Our collaboration technologies
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operate in an open systems environment and feature the use of industry-standard Extensible Markup Language (“XML”) and Service-Oriented Architecture
(“SOA”) web services, enabling customized eCommerce solutions with minimal changes to a client’s systems or our systems. The result is a faster
implementation process. We also support information exchange methods, such as Applicability Statement 2 (“AS2”), Secure File Transfer
Protocol (“SFTP”), Electronic Data Interchange (“EDI”), Message Queue Series (“MQ Series”), Application Link Enabling (“ALE”), and Representational
State Transfer / Simple Object Access Protocol (“REST/SOAP”) over Hyper Text Transfer Protocol Secure (“HTTPS”).
Information Management. We have the ability to communicate with and transfer information to and from our clients through a wide variety of
technology services, including real-time web service enabled data interfaces, file transfer methods and electronic data interchange. Our distributed order
orchestration systems are designed to capture, store and electronically forward to our clients critical information regarding customer inquiries and orders,
product shipments, inventory status (for example, levels of inventory on hand, on backorder, on purchase order and inventory due dates to our warehouse),
product returns and other information. Our clients are able to utilize inventory and order information for use in analyzing sales and marketing trends and
introducing new products. We also offer customized reports and data analyses based upon specific client needs to assist them in their budgeting.
Payments. Protecting our clients’ brand with secure payment processing and fraud management services is critical to a successful operation. We
also provide flexible global payment options as well as gift cards, B2B invoicing and VAT services.
Our payment services are divided into two major financial management areas: 1) billing, credit, collection and cash application services for B2B
clients and 2) fraud review, chargeback management and processing and settlement of credit card services for B2C clients.
Business-to-Business Financial Management. For B2B clients, we offer full-service accounts receivable management and collection
capabilities, including the ability to generate customized invoices in our clients’ names. We assist clients in reducing accounts receivable and days sales
outstanding, while minimizing costs associated with maintaining an in-house collections staff. We offer electronic credit services in the format of EDI and
XML communications direct from our clients to their vendors, suppliers and retailers.
Direct-to-Consumer Financial Management. For B2C clients, we offer secure credit card processing related services for orders made via a client
web site or through our customer contact center. We offer manual credit card order review as an additional level of fraud protection. We also calculate sales
taxes, goods and services taxes or value added taxes, if applicable, for numerous taxing authorities and on a variety of products. Using third-party leading-
edge fraud protection services and risk management systems, we can offer high levels of security and reduce the level of risk for client transactions.
Order Fulfillment
We design advanced distribution operations that streamline our clients’ supply chain process and offer a flexible fulfillment model. Our
fulfillment team understands the value of the delivery experience by specializing in creating branded solutions with gift-wrap, product personalization and
other value-added services. Our distribution centers are located in the Memphis, Tennessee area, Toronto, Canada, Southampton, U.K., and Liege, Belgium
to provide centrally located fulfillment throughout North America and Europe.
Advanced Distribution Facilities and Infrastructure. An integral part of our solution is the warehousing and distribution of our clients’
inventory. We receive inventory in our distribution centers, verify shipment accuracy, unpack and audit packages (a process that includes spot-checking a
percentage of the inventory to validate piece counts and check for damages that may have occurred during shipping, loading and unloading). Upon request,
we inspect for other damages or defects, which may include checking fabric, stitching and zippers for soft goods, or ‘testing’ power-up capabilities for
electronic items as well as product specifications. We generally stock for sale within one business day of unloading. We pick, pack and ship customer
orders and can provide customized packaging, customized monogramming, personalized laser engraving, high volume shrink packaging, inserts and
promotional literature for distribution with customer orders. For many clients, we provide gift-wrapping services including line level gifting, customized
gift-wrapping paper, ribbon, gift-box and gift-messaging.
Our distribution facilities contain computerized sortation equipment, flexible mobile pick-to-light carts, powered material handling equipment,
scanning and bar-coding systems. Our distribution facilities include several advanced technology enhancements, such as radio frequency technology in
product receiving processing to ensure accuracy, as well as an automated package routing and a pick-to-light paperless order fulfillment system. Our
advanced distribution systems provide us with the capability to warehouse an extensive number of stock keeping units (“SKUs”), ranging from large high-
end electronics to small cosmetic compacts. Our facilities are flexibly configured to process B2B and DTC orders from the same central location.
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In addition to our advanced distribution systems, our proprietary pick-to-light carts, stationary pick-to-light areas and conveyor system controls
provide real time productivity reporting, thereby providing our management team with the tools to implement and manage to productivity standards. This
combination of computer-controlled equipment provides the seamless integration of our pick-to-light systems and mass sortation capabilities. This unique
combination of technologies ensures high order accuracy for each and every customer order.
We are able to take advantage of a variety of shipping and delivery options, which range from next day service to zone skipping, to optimize
transportation costs. Our facilities and systems are equipped with multi-carrier functionality, allowing us to integrate with all leading package carriers and
provide a comprehensive freight and transportation management offering.
We offer reverse logistics management services, including issuing return authorizations, return carrier shipping labels, receipt of product,
crediting customer accounts and disposition of returned product. We also leverage strategic partnerships to provide our clients with access to distributed
returns centers that collect, consolidate, report on and forward to our central facilities returned product allowing us to accelerate credits to our clients’
customers, reduce freight costs for our client, improve customer service and reduce complexity and cost in our facilities from handling inbound returns.
Facility Operations and Management. Our facilities management service offering includes distribution facility design and optimization,
business process reengineering and ongoing staffing and management. Our expertise in supply chain management, logistics and customer-centric
fulfillment operations can provide our clients with cost reductions, process improvements and technology-driven efficiencies.
Pop-Up Distribution Centers. Temporary fulfillment centers allow our clients’ eCommerce fulfillment networks to flex during peak periods
with all the benefits of regional distribution nodes, without the long-term capital costs. We can deploy full pick-pack-ship operations within weeks that run
off a simple Wi-Fi network and our proprietary distributed order management technology. Deployed into any real estate space with Wi-Fi, this solution
allows for temporary forward stock allocation to alleviate volume from the primary fulfillment center, shorten delivery times and lower shipping costs.
Kitting and Assembly Services. Our expanded kitting and assembly services enable our clients to reduce the time and costs associated with
managing multiple suppliers, warehousing hubs and light manufacturing partners. As a single source provider, we provide the advantage of convenience,
accountability and speed. Our kitting and assembly services include light assembly, specialized kitting and supplier-consigned inventory hub either in our
distribution facilities or co-located elsewhere. We also offer customized light manufacturing and supplier relationship management.
We work with clients to re-sequence certain supply chain activities to aid in an inventory postponement strategy. We can provide kitting and
assembly services and build-to-stock thousands of units daily to stock in a Just-in-Time (“JIT”) environment. This service, for example, can entail the
procurement of packaging materials including retail boxes, foam inserts and anti-static bags. These raw material components may be shipped to us from
domestic or overseas manufacturers, and we will build the finished SKUs to stock for the client. Also included is the custom configuration of high-end
printers and servers. This strategy allows manufacturers to make a smaller investment in base unit inventory while meeting changing customer demand for
highly customizable products.
Our standard capabilities include: build-to-order, build-to-stock, expedited orders, passive and active electrostatic discharge (“ESD”) controls,
product labeling, serial number generation, marking and/or capture, lot number generation, asset tagging, bill of materials (“BOM”) processing, SKU-level
pricing and billing, manufacturing and metrics reporting, first article approval processes and comprehensive quality controls.
Kitting and inventory hub services enable clients to collapse supply chains into the minimal steps necessary to prepare product for distribution
to any channel, including wholesale, mass merchant retail or direct to consumer. Clients no longer have to employ multiple providers or require suppliers to
consign multiple inventory caches for each channel. We offer our clients the opportunity to consolidate operations from a channel standpoint, as well as
from a geographic perspective. Our integrated, global information systems and international locations support business needs worldwide.
Customer Care
Our internal contact center operations are focused on providing essential services such as order entry, returns authorization, product inquiry and
order tracking. These operations also include our iCommerce Agent (“iCA”), a customizable web-based application featuring powerful customer service
tools for accessing all required customer information. Our unique multi-lingual capabilities are possible through our strategically placed locations in Texas,
Belgium, U.K., and Canada.
Customer Service Application. Through our web enabled iCA application, our unique technology leverages the client’s website investment by
wrapping the Customer Service Application around the existing website. Using iCA, agents provide customer
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service functions, such as placing orders, checking order status, facilitating returns, initiating upsell and cross sell, managing escalations and gathering
“voice of the customer” information to help our clients evolve with their customers’ changing needs. iCA is fully integrated into the client’s website, our
data analytics platform, and our order processing system, allowing full visibility into customer history and customer trends. Through each of our customer
touch-points, information can be analyzed and processed for current or future use in business evaluation product effectiveness and positioning, and supply
chain planning. Through this fully integrated system, we are able to provide a complete customer care solution in a contact center or on a license basis to
our clients’ owned or outsourced contact centers.
Customer Assistance. An important feature of evolving commerce is the ability for the customer to communicate with a live customer service
representative. Our experience has been that many consumers tell us they visited a web location for information, but not all of those consumers chose to
place their order online. Our contact center services utilize features that integrate voice, e-mail, standard mail and live chat communications to respond to
and handle customer inquiries. Our customer care representatives answer various questions, acting as virtual representatives of our clients’ organization,
regarding order status, shipping, billing, returns and product information and availability as well as a variety of other questions. We utilize technology that
allows us to route each customer contact automatically to the appropriate customer care representative who is individually trained in the clients’ business
and products.
Our contact centers are flexibly designed so that our customer care representatives can handle either several different clients and products in a
shared agent environment, thereby creating economy of scale benefits for our clients, or through a highly customized dedicated agent support model that
provides the ultimate customer experience and brand reinforcement.
Quality Monitoring. Quality is essential in our client solutions. As representatives of our clients, our customer care representatives must adhere
to the unique quality standards of each client for each contact type. We continually monitor the quality of our customer care representatives against each
client quality standard and use the results to provide agent-level feedback to continually improve the customer care experience. Clients may participate in
the quality process by remotely listening to calls, assisting in the grading of recorded calls and providing ongoing direction to improve quality standards
through our calibration process.
Customer Self-Help. With the need for efficiency and cost optimization for many of our clients, we have integrated interactive voice response
(“IVR”) as another option for customer contacts. IVR creates an “electronic workforce” with virtual agents that can assist customers with vital information
at any time of the day or night. IVR allows for our clients’ customers to deal interactively with our system to handle basic customer inquiries, such as
account balance, order status, shipment status and customer satisfaction surveys. The inclusion of IVR in our service offering allows us to offer a cost
effective way to handle high volume, low complexity calls.
INDUSTRY INFORMATION AND COMPETITIVE LANDSCAPE
Industry Overview
Business activities in the public and private sectors continue to operate in an environment of rapid technological advancement, increasing
competition and continuous pressure to decrease costs by improving operating and supply chain efficiency. We currently see the following trends within the
industry:
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Manufacturers strive to restructure their supply chains to maximize efficiency and reduce costs in both B2B and B2C markets, and to
create a variable-cost supply chain able to support the multiple, unique needs of each of their initiatives, including traditional retail and
eCommerce.
Companies in a variety of industries seek outsourcing as a method to address one or more business functions that are not within their core
business competencies, to reduce operating costs or to improve the speed or cost of implementation.
Retailers, both traditional and eCommerce only, partner with providers that offer them the most flexibility both short and long-term. The
end-to-end model is a viable option for brands that are growing their eCommerce channel, or for large wholesale corporations that do not
have the infrastructure to handle B2C transactions. However, many companies today seek to diversify their eCommerce operations across
in-house capabilities and outsourced components on an a la carte basis.
The “seamless customer experience” is a major industry trend that retailers and brand manufacturers are embracing to differentiate and
remain relevant to a more sophisticated consumer. As consumers desire a shopping experience that blends sales channels, the integration
and flexibility of front and back-end systems and operations becomes more critical to retailers and manufacturers.
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Supply Chain Management Trend
As companies maintain focus on improving their businesses and balance sheet financial ratios, significant efforts and investments continue to be
made identifying ways to maximize supply chain efficiency and extend supply chain processes. Working capital financing, vendor managed inventory,
supply chain visibility software solutions, distribution channel skipping, direct-to-consumer eCommerce sales initiatives and complex upstream supply
chain collaborative technology are products that manufacturers seek to help them achieve greater supply chain efficiency.
A key business challenge facing many manufacturers and retailers as they evaluate their supply chain efficiency, is determining how the trend
toward increased omni-channel business activity will impact their traditional B2C commerce business models. Ship-from-store, pick-up-in-store, return-to-
store and other omni-channel capabilities are becoming increasingly important processes to accommodate. We believe manufacturers will look to outsource
their non-core competency functions to support this modified business model. We believe companies will continue to strategically plan for the impact that
technology advancements will have on their traditional commerce business models and their existing technology and infrastructure capabilities.
Additionally, B2B opportunities exist as companies look to leverage the technology and enhanced customer experience that currently exists within
eCommerce channels.
Manufacturers, as buyers of materials, are also imposing new business practices and policies on their supplier partners to shift the normal supply
chain costs and risks associated with inventory ownership away from their own balance sheets. Through techniques like Vendor Managed Inventory or
Consigned Inventory Programs, manufacturers are asking their suppliers, as a part of the supplier selection process, to provide capabilities where the
manufacturer need not own, or even possess, inventory prior to the exact moment that unit of inventory is required as a raw material component or for
shipping to a customer. To be successful for all parties, business models such as these often require a sophisticated collection of technological capabilities
that allow for complete integration and collaboration of the information technology environments of both the buyer and supplier. For example, for an
inventory unit to arrive at the precise required moment in the manufacturing facility, it is necessary for the Manufacturing Resource Planning systems of the
manufacturer to integrate with the CRM systems of the supplier. When hundreds of supplier partners are involved, this process can become quite complex
and technologically challenging. Buyers and suppliers are seeking solutions that utilize XML based protocols and traditional EDI standards to ensure an
open systems platform that promote easier technology integration in these collaborative solutions. In addition to these traditional integration and
collaboration technology environments, we are observing the emergence of a variety of solutions utilizing blockchain technologies and we will continue to
evaluate the appropriate time to include emerging technology solutions into our service offering.
Outsourcing Trend
In response to growing competitive pressures and technological innovations, we believe many companies, both large and small, are focusing
their critical resources on the core competencies of their business and utilizing eCommerce service providers to accelerate their business plans in a cost-
effective manner and perform non-core business functions. Outsourcing can provide many key benefits, including the ability to:
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Enter new business markets or geographic areas rapidly;
Increase flexibility to meet changing business conditions and demand for products and services;
Enhance customer satisfaction and gain competitive advantage;
Reduce capital and personnel investments and convert fixed investments to variable costs;
Improve operating performance and efficiency; and
Capitalize on skills, expertise and technology infrastructure that would otherwise be unavailable or expensive given the scale of the
business.
Typically, many outsourcing service providers are focused on a single function, such as information technology, contact center management,
credit card processing, warehousing or package delivery, etc. This focus creates several challenges for companies looking to outsource more than one of
these functions, including the need to manage multiple outsourcing service providers, to share information with service providers and to integrate that
information into their internal systems. Additionally, the delivery of these multiple services must be transparent to the customer so the client maintains
brand recognition and customer loyalty. Furthermore, traditional commerce outsourcers are frequently providers of domestic-only services versus
international solutions. As a result, companies requiring global solutions must establish additional relationships with other outsourcing parties.
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Another vital point for major brand name companies seeking to outsource is the protection of their brand. When looking for an outsourcing
partner to provide infrastructure solutions, brand name companies must find a company that can provide the same quality performance and superior
experience their customers expect from their brands. Working with an outsourcing partner requires finding a partner that can maintain the consistency of
their brand image, which is one of the most valuable intangible assets that recognized brand name companies possess.
Competition
We face competition from many different sources depending upon the type and range of services requested by a potential client. Many other
companies offer one or more of the same services we provide on an individual basis. For operations services, our competitors include vertical outsourcers,
which are companies that offer a single function solution. We compete with transportation logistics providers, known in the industry as 3PL’s and 4PL’s
(third or fourth party logistics providers), who offer product management functions as an ancillary service to their primary transportation services. For
professional services, we compete against Global Commerce Service Providers, and Specialists, who perform various services similar to our solution
offerings. Additionally, we see competition from digital agencies providing creative, commerce strategy and system integration services. In many instances,
PFSweb competes with the in-house operations of our potential clients. Occasionally, the operations departments of potential clients believe they can
perform the same services we do, at similar quality levels and costs, while others are reluctant to outsource business functions that involve direct customer
contact. We cannot be certain we will be able to compete successfully against these or other competitors in the future.
Although many of our competitors offer one or more of our services, we believe our primary competitive advantage is our ability to offer a full
array of customized services, thereby eliminating any need for our clients to coordinate these services from many different providers. We believe we can
differentiate ourselves by offering our clients a very broad range of eCommerce and business process services that address, in many cases, the entire value
chain, from demand to delivery.
We also compete on the basis of many other important additional factors, including:
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vertical industry expertise;
omni-channel strategy;
design and implementation experience;
operating performance and reliability;
ease of implementation and integration;
experience of the people required to successfully and efficiently design and implement solutions;
experience operating similar solutions dynamically;
scalable and secure technology experience across all major commerce packages;
global reach; and
price
We believe we can compete favorably with respect to many of these factors. However, the market for our services is competitive and continually
evolving, which will require PFSweb to continue to innovate and invest in both its LiveArea and PFS Operations business units to be able to compete
successfully against current and future competitors.
Competitive Landscape
Global Commerce Service Providers. We compete with companies providing broad strategic solutions for digital transformation along with
commerce implementation services including Accenture Digital, Capgemini/LCG, Cognizant, Deloitte Digital, HCL, IBM Global Business Services,
Infosys, and Publicis Sapient.
Commerce Specialist Service Providers. We compete with companies providing eCommerce platform-specific services including Astound
Commerce, BORN Group, diconium, Gorilla Group/Wunderman Commerce, Isobar and Optaros.
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End-to-End Commerce. In North America, we compete with full service commerce providers such as Blue Acorn, Branded Online, and Pitney
Bowes. In the European market, we compete with companies such as Arvato, Yoox and other geographically focused providers in Western Europe.
Digital Agency and Digital Marketing Services. We compete with a wide range of digital agency firms, including Isobar, Razorfish (Publicis),
R/GA and Wunderman Thompson.
Operations. We compete with eCommerce focused order fulfillment providers such as Radial and GEODIS (formerly OHL), as well as,
depending on the client’s retail and/or supply chain strategy, Saddle Creek Logistics, Excel Logistics, FedEx Supply Chain, UPS Logistics, Kuehne +
Nagel, and other “pure-play” fulfillment or contact center providers.
COMPANY INFORMATION
Clients and Marketing
Our target clients include traditional retailers, online retailers and leading technology and consumer goods brands looking to quickly and
efficiently implement or enhance online and offline business initiatives and operations, adapt their digital strategies or introduce new products, programs or
geographies, without the burden of modifying or expanding their technology, customer care, supply chain and logistics infrastructure. Our solutions are
applicable to a multitude of industries and company types and we have provided solutions for such companies as:
Procter & Gamble (consumer packaged goods), L’Oréal USA (health & beauty), ASICS (sporting goods/apparel), Thrive Causemetics (health &
beauty), Ricoh (printer supplies), Ralph Lauren (fashion), Xerox (printers and printer supplies), PANDORA (jewelry), Moleskine (stationery), Tommy
Bahama (fashion), Anastasia Beverly Hills (health & beauty), The United States Mint (collectible coins), among many others.
We target potential clients through an extensive integrated marketing program comprised of a variety of direct marketing techniques, email
marketing initiatives, trade event participation, search engine marketing, public relations, social media and a sophisticated outbound tele-sales lead
generation model. We have also developed a global business development methodology which allows us to effectively showcase our various commerce
service solutions and products. We also pursue strategic marketing alliances with consulting firms, private equity firms, software manufacturers and other
logistics providers to increase market awareness and generate referrals and customer leads.
Because of the highly complex nature of the solutions we provide, our clients demand significant competence and experience from a variety of
different business disciplines during the sales cycle. As such, we often utilize a member of our executive team to lead the design and proposal development
of each potential new client we choose to pursue. The executive is supported by a select group of highly experienced individuals from our professional
services group with specific industry knowledge of, or experience with, the solutions development process. We employ a team of highly trained
implementation managers whose responsibilities include the oversight and supervision of client projects and maintaining high levels of client satisfaction
during the transition process between the various stages of the sales cycle and steady state operations.
Seasonality
We have historically experienced seasonality due to our client mix and their increased business volumes which are highest in our fourth quarter
which coincides with the retail peak season. We cannot predict the volume of sales of our clients or the impact of such seasonality of our clients or the sales
they will implement during such peak season nor those of any future client business. We expect this seasonality to continue, or possibly increase in the
future, which may cause fluctuations in our business operations and operating.
Concentration of Clients
During 2019, two clients each represented more than 10% of the Company’s consolidated total net revenues. The largest client represented
$40.6 million, or 14%, of consolidated total revenues. The second largest client represented $29.5 million, or 10%, of consolidated total revenues. These
are clients of both the LiveArea and PFS Operations segments.
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Employees
As of December 31, 2019, we had approximately 1,800 full-time employees, of which approximately 1,200 were located in the United States.
We have never suffered an interruption of business as a result of a labor dispute. We consider our relationship with our employees to be good. In the U.S.,
Canada and India, we are not a party to any collective bargaining agreements and while our European subsidiaries are not a party to a collective-bargaining
agreement, certain of them are required to comply with certain rules agreed upon by their employee Works Councils.
Our success in recruiting, hiring and training large numbers of skilled employees and obtaining large numbers of hourly employees and
temporary staff during peak periods for distribution and call center operations is critical to our ability to provide high quality distribution and support
services.
Government Regulation
We are subject to federal, state, local and foreign consumer protection laws and data privacy laws, protecting our customers’ personally
identifiable information and other non-public information and regulations prohibiting unfair and deceptive trade practices to name a few. Moreover, there is
a trend toward regulations requiring companies to provide consumers with greater information regarding, and greater control over, how their personal data
is used, and requiring notification when unauthorized access to such data occurs. Furthermore, the growth and demand for online commerce has and may
continue to result in more stringent consumer protection laws that impose additional compliance burdens and greater penalties on online companies.
These laws are increasing in number, enforcement, fines and other penalties. For example, many states and foreign countries currently require us
to notify each of our customers who are affected by any data security breach in which an unauthorized person, such as a computer hacker, who could obtain
customer information. In addition, several jurisdictions, including foreign countries, have adopted privacy-related laws that restrict or prohibit unsolicited
email promotions, commonly known as “spam,” that impose significant monetary and other penalties for violations. Two such governmental regulations
that have significant implications for our products and services are the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy
Act (“CCPA”). Please refer to Item 1A. Risk Factors in this Report, specifically, We must safeguard the security and privacy of our client’s confidential
data and remain in compliance with laws that govern such data and we may be liable for misappropriation of our client’s and our clients’ customers’
personal information, including through cyber-attacks.
In an effort to comply with these laws, internet service providers may increasingly block legitimate marketing emails. Compliance with these
and any other applicable privacy and data security laws and regulations is a rigorous and a time-intensive process, and we may be required to put in place
additional mechanisms to ensure compliance with the new data protection rules in the future which could result in substantial compliance costs and could
interfere with the conduct of our business.
The U.K.’s exit from the European Union (referred to as “Brexit”) may add cost and complexity to our operations and compliance efforts. The
effect of Brexit is uncertain, and, among other things, Brexit has and may continue to contribute to volatility of currency exchange rates, including of the
euro and British pound, issues with import and export controls, trade barriers, and the movement of employees. The U.K. is an important geography for us
and we have structured our privacy and data protection compliance program based on the GDPR. If U.K. and E.U. privacy and data protection laws and
regulations diverge, we will be required to implement alternative U.K. compliance measures and adapt separately to any new U.K. requirements.
Where to Find More Information
Our website address is, www.pfsweb.com, Information contained on, or accessible from, our website is not incorporated by reference into this
annual report and should not be considered part of this annual report or any filing we make with the United States Securities and Exchange Commission, or
SEC. We file with, or furnish to, the SEC all our periodic filings and reports, including annual reports on Form 10-K, quarterly reports on Form 10-Q,
current reports on Form 8-K, and any amendments if any, to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange
Act of 1934). All of our filings with the SEC are made available, free of charge, through the investor relations section of this website as soon as reasonably
practicable after we electronically file such material with, or furnish it to, the SEC or by mailing a written request to Investor Relations at PFSweb, Inc.,
505 Millennium Drive, Allen, Texas 75013. Copies of any of our filings also can be obtained without charge from the SEC at www.sec.gov.
Item 1A. Risk Factors
Our business, financial condition and operating results could be adversely affected by any or all of the following factors, in which event the trading price
of our common stock could decline, and you could lose part or all of your investment.
Risks Related to Our Business
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We are dependent on our key personnel, and if we are unable to keep our supply of skills and resources in balance with client demand and attract and
retain skilled professionals in all our geographic locations, our business and our results of operations may be materially adversely affected.
Our performance is highly dependent on the continued services of our officers and other professional personnel, the loss of any of whom could
materially adversely affect our business.
In addition, we need to attract and retain other highly-skilled, technical and managerial personnel for whom there is intense competition. For
example, if we are unable to hire or continually train our employees to keep pace with the rapid and continuing changes in technology and the markets we
serve or changes in the types of services our clients are demanding, we may not be able to develop and deliver new services and solutions to fulfill client
demand. As we expand our services and solutions, we must also hire and retain an increasing number of professionals with different skills and expectations
than those of the professionals we have historically hired and retained in various geographic locations, including North America, Europe and India. We
currently rely heavily on our Indian office for developers, technology architects and skilled technology workers. Increasing wages, competition for skilled
employees and the imposition of certain employee collective rights in India and Europe, may negatively impact our business and increase our costs. We
cannot assure you we will be able to attract and retain the personnel necessary for the continuing growth of our business. Our inability to attract and retain
qualified technical and managerial personnel could materially adversely affect our ability to maintain and grow our business significantly.
Our business may suffer if we are unable to hire and retain sufficient temporary workers or if labor costs increase.
We regularly hire a large number of part-time and seasonal workers, particularly during the fourth quarter holiday season and to meet temporary
increases in client activity volume related to “flash sales” and other short-term marketing programs throughout our geographic locations. Any difficulty we
may encounter in hiring such workers could result in significant increases in labor costs, or inability to support our clients’ business, which could have a
material adverse effect on our business, financial condition and results of operations. We may also hire more full-time and part-time employees to mitigate
the risk of the unavailability of temporary workers, and our failure to maintain an appropriate mix of labor personnel may result in higher costs. Increases
in minimum wage requirements and other competition for labor, could also substantially increase our labor costs. Although we seek to preserve the
contractual ability to pass through increases in labor costs to our clients, not all of our current contracts provide us with this protection, and we may enter
into contracts in the future, which limit or prohibit our ability to pass through increases in labor costs to our clients.
We are exposed to the credit risk of some of our clients and to credit exposures in weakened markets, which could result in material losses.
A substantial portion of our sales are on an open credit basis. We monitor individual client financial viability in granting such open credit
arrangements, seek to limit such open credit to amounts we believe the clients can pay, and maintain reserves we believe are adequate to cover exposure for
doubtful accounts.
In the past, there have been bankruptcies amongst our client base, and certain of our clients’ businesses face financial challenges that put them at
risk of future bankruptcies. Losses resulting from client bankruptcies have impacted our operations and any future bankruptcies could harm our business
and have a material adverse effect on our operating results and financial condition. To the degree that the credit markets become difficult such that clients
cannot maintain financing, our clients' ability to pay could be adversely impacted, which in turn could have a material adverse impact on our business,
operating results, and financial condition.
We face competition from many sources that could adversely affect our business; growth in our clients’ eCommerce business may make it more
efficient for the client to perform our services themselves.
Many companies offer, on an individual basis, one or more of the same services we do, and we face competition from many different sources
depending upon the type and range of services requested by a potential client. Our competitors include vertical outsourcers, which are companies that offer
a single function, such as call centers, public warehouses or professional services firms such as system integrators and digital agencies. We compete against
transportation logistics providers who offer product management functions as an ancillary service to their primary transportation services. We also compete
against other infrastructure service providers, who perform many similar services as us. Many of these companies have greater capabilities than we do for
the single or multiple functions they provide. In addition, we compete against other professional service firms that have substantial offshore operations with
lower labor costs, which enable them to offer lower pricing to potential clients. In many instances, our competition is the in-house operations of potential
clients themselves. The in-house operations of potential clients often believe they can perform the same services we do, while others are reluctant to
outsource business functions that involve direct customer contact. We cannot be certain we will be able to compete successfully against these or other
competitors in the future.
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To remain competitive, we must continue to enhance and improve the responsiveness, functionality and features of our services and the
underlying network infrastructure. If we are unable to adapt to changing market conditions, client requirements or emerging industry standards, our
business could be adversely affected. The internet and eCommerce environments are characterized by rapid technological change, changes in user
requirements and preferences, frequent new product and service introductions embodying new technologies and the emergence of new industry standards
and practices that could render our technology and systems obsolete. Our success will depend, in part, on our ability to both internally develop and license
leading technologies to enhance our existing services and develop new services. We must continue to address the increasingly sophisticated and varied
needs of our clients and respond to technological advances and emerging industry standards and practices on a cost-effective and timely basis. The
development of proprietary technology involves significant technical and business risks. We may fail to develop new product offerings and technologies
effectively or to adapt our proprietary technology and systems to client requirements or emerging industry standards which could have an adverse impact
on our business and operations.
Our operating results are materially impacted by our client concentration and mix and the seasonality of our clients' business.
Our business is materially impacted by our client mix and the seasonality of their business as well as the concentration of our clients including
our focus on certain primary vertical industries. Based upon our current client mix and their current projected business volumes, we anticipate our service
fee revenue business activity will be at its highest in our fourth quarter. We are unable to predict how the seasonality of future clients’ business may affect
our quarterly revenue and whether the seasonality may change due to modifications to a client’s business. As such, we believe results of operations for a
quarterly period may not be indicative of the results for any other quarter or for the full year.
Our service fee revenue and gross margin are dependent upon our clients’ business and transaction volumes and our costs. A reduction in our clients’
eCommerce business, our inability to grow our business or increase service fee revenue from new or existing clients, or our inability to manage
expected costs could result in financial performance shortfalls and negatively impact our operating results.
Our service fee revenue is primarily transaction and project based and fluctuates with the volume of transactions or level of sales of the products
by our clients for whom we provide omni-channel services and the size and scope of projects for clients for whom we perform technology and agency
services. If we are unable to retain existing clients or attract new clients, or if we dedicate significant resources to clients whose business does not generate
revenues at projected levels or sufficient revenues, or whose products do not generate substantial client sales, our business and financial condition may be
materially adversely affected.
When making a proposal for clients or managing engagements, whether on fixed-fee or time and materials basis, we rely on our estimates of
costs and timing for delivering our services, which may be based on limited data and could be inaccurate. Further, our ability to estimate service fee
revenue for future periods is substantially dependent upon our clients’ and our own projections, the accuracy of which has been, and will continue to be,
unpredictable. Therefore, our planning for client activity and targeted goals for service fee revenue and gross margin may be materially adversely affected
by incomplete, delayed or inaccurate projections. Any increased or unexpected costs or unanticipated delays in connection with the performance of fixed-
price contracts, including delays caused by factors outside of our control, could make these contracts less profitable or unprofitable and may affect the
amount of revenue, profit and profit margin reported in any period.
In addition, most of our service agreements with our clients are non-exclusive and we cannot be assured that any of our clients will continue to
use our services for any period of time. The loss of a significant amount of service fee revenue due to client terminations (including terminations related to
client bankruptcies) or material reductions in the services provided to one or more clients could have a material adverse effect on our ability to cover our
costs and thus on our profitability.
Our business could be adversely affected if our clients are not satisfied with our services or our third party provider services or we may incorrectly
design client solutions resulting in client attrition.
Our success depends on our ability to handle a large number of transactions for many different clients in various product categories and to
design client solutions that are effective and profitable. Our success also depends on our ability to satisfy our clients, both with respect to our professional
services and operational eCommerce platform to meet our clients’ business needs. These services may be performed by our own staff, or by a third party or
a combination of the two. Our strategy is to work with third parties to increase the breadth of capability and depth of capacity for delivery of these services
to our clients. If a client is not satisfied with the quality of work performed by us or a third party or with the type of services or solutions delivered, then we
could incur additional costs to address the situation, the profitability of that work might be impaired, and the client’s dissatisfaction with our services could
damage our ability to obtain additional work from that client. Under the terms of several of our contracts with our service clients, we remain liable to
provide such third party services and may be liable for the actions and omissions of such third party providers. Consequently, in the event our third party
provider fails to provide the third party services in compliance with required services levels, or otherwise breaches its obligations, or discontinues its
business, whether as the result of bankruptcy, insolvency or otherwise,
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we may be required to provide such services at a higher cost to us and may otherwise be liable for various costs and expenses related to such event. In
addition, negative publicity related to our client relationships, regardless of its accuracy, may further damage our business and reputation by affecting our
ability to compete for new business with current and prospective clients and otherwise could result in a material adverse effect upon our business and
financial condition.
Further, as we experience volume increases in transactions due to increased sales and/or client growth, including from client marketing
programs, such as “secret sales”, “flash sales” or holiday related promotions, these often result in significant short-term spikes in transaction volumes.
When this occurs, additional stress is placed upon our network hardware and software and our ability to efficiently manage our operations and available
staffing resources, and we cannot assure you of our ability to efficiently manage a large number of spikes in transactions. In addition, if we incorrectly
design a client solution, we may incur additional costs to operate the solution, which may result in the client solution being unprofitable or otherwise not
meeting our margin targets. If we are not able to maintain an appropriate level of operating performance, we may be in breach of our client contractual
obligations, develop a negative reputation, and impair existing and prospective client relationships and our business could be materially adversely affected.
We may experience fluctuations in the utilization of our underlying infrastructure as a result of shifts in our client concentration, attrition or growth,
some of which we may not be able to control which could adversely impact our operations and financial condition.
Our clients expect us to provide omni-channel services at the appropriate size and scope of projects based on the client’s needs, whether such
needs are expanding or contracting. We must seek to maintain sufficient capacity in our fulfillment, call center and professional services operations and
computer technology systems to support our projected existing and new client business activity, including seasonal volumes, and we currently plan on
increasing capacity to support future projected growth. The fixed cost structure of many of these investments limits our flexibility to reduce our costs when
excess capacity occurs. A reduction in our clients’ business, including from financial distress or related bankruptcies, or our inability to grow our business
or increase service fee revenue from new or existing clients could result in an underutilization in our invested assets. While certain of our building leases
permit early termination in advance of their regular scheduled maturity date, these early terminations could require incremental termination related
payments which reduce the potential benefit of this flexibility.
Similarly, salaries and payroll-related expenses are a significant component of our costs. Balancing our workforce levels against the demands
for our services is difficult. We generally cannot reduce our labor costs as quickly as negative changes in revenue may occur. We may retain underutilized
employees to maintain scalability to meet client demand. We must maintain our operating efficiency and utilization at an appropriate rate to achieve our
desired level of profitability. If we are unable to achieve and maintain our target efficiency and utilization rates, our profitability could be adversely
impacted. Further, increases in minimum wage requirements and other competitive increases in labor costs could put upward pressure on our costs and
adversely affect our profitability if we are unable to recover these increased costs by increasing the prices for our services.
Our business is subject to the risk associated with timing of contracts, adherence to contract terms and certain recovery of costs under the contract.
The sales cycle for our services is variable, typically ranging between several months to up to a year from initial contact with the potential client
to the signing of a contract. A potential client’s decision to purchase our services is discretionary, involves a significant commitment of the client’s
resources and is influenced by intense internal and external pricing and operating comparisons. Consequently, the period between initial contact and the
purchase of our services is often long and subject to delays associated with the lengthy approval and competitive evaluation processes that typically
accompany significant operational decisions. Additionally, the time required to finalize pending contracts and to implement our systems and integrate a
new client can range from several weeks to many months. Delays in signing and integrating new clients may affect our revenue and cause our operating
results to vary widely.
Many of our client service agreements contain minimum service level requirements and impose financial penalties if we fail to meet such
requirements. The imposition of a substantial amount of such penalties could have a material adverse effect on our business and operations. In the event we
are unable to meet the service levels expected by the client, our relationship with the client could suffer and may result in financial penalties and/or the
termination of the client contract.
Additionally, most of our client agreements provide a contract expiration date, but many also include an early termination clause permitting the
client to terminate the contract for convenience prior to its stated expiration date or to reduce the scope of services or delay the commencement of services
to be provided under the contract. Termination, reduction, or delay of our services under a contract could result from factors unrelated to our work product
or the progress of the project, such as factors related to business or financial conditions of the client, changes in client strategies or the domestic or global
economy generally. The bankruptcy, early termination, reduction or substantial delay of services of any significant client, or nonrenewal of any significant
client contract,
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or the nonpayment of a material amount of our service fees by a significant client, if not offset by an increase in other revenue or cost reductions, could
have a material adverse effect upon our business, results of operation and financial condition.
Further, we generally incur start-up costs in connection with the planning and implementation of business process solutions for our clients.
Although we generally attempt to recover these costs from the client in the early stages of the client relationship, or upon contract termination if the client
terminates without cause prior to full payment of these costs, there is a risk that the client contract may not fully cover the start-up costs or that the client
will terminate the contract for cause and withhold payment of any unpaid start-up costs. To the extent start-up costs exceed the start-up fees received,
certain excess costs will be expensed as incurred. Additionally, in connection with new client contracts, we may incur capital expenditures associated with
assets whose primary use is related to the client solution. There is a risk that the contract may end before expected and we may not recover the full amount
of our capital costs.
We must safeguard the security and privacy of our clients' confidential data and remain in compliance with laws that govern such data and we may be
liable for misappropriation of our clients' and our clients’ customers’ personal information, including through cyber-attacks.
We are subject to U.S. and foreign laws relating to the collection, use, retention, security and transfer and processing of personally identifiable
information. In the provisions of our services to our clients we may be required to process personally identifiable information in means compliance and
adherence to these varying data protection laws. The interpretation and application of user data protection laws are in a state of flux, and may vary from
country to country or state to state in the U.S. These laws are increasing in number, enforcement, fines and other penalties. In the event of a security breach,
these laws may subject us to incident response, notice and remediation costs, as well as costs associated with any investigations that might arise from
federal regulatory agencies and state attorneys general. Failure to safeguard data adequately, process data in accordance with such laws or to destroy data
securely could subject us to regulatory investigations or enforcement actions under federal or state data security, unfair practices, or consumer protection
laws. The scope and interpretation of these laws could change and the associated burdens and compliance costs could increase in the future. Two such
governmental regulations that have significant implications for our products and services are the GDPR and the CCPA.
The GDPR went into effect in May 2018, implementing more stringent requirements in relation to the use of personal data relating to European
Union individuals. Personal data includes any type of information that can identify a living individual, including name, identification number, email
address, location, internet protocol addresses and cookie identifiers. Among other requirements, the GDPR mandates notice of and a lawful basis for data
processing activities, data protection impact assessments, a right to “erasure” of personal data and data breach reporting.
In the United States, California adopted the CCPA, which became effective in January 2020. The CCPA establishes a privacy framework for
covered businesses, including an expansive definition of personal information and data privacy rights for California residents. The CCPA includes a
framework with potentially severe statutory damages and private rights of action. It remains unclear how the CCPA will be interpreted, but as currently
written, it will likely impact our business activities and exemplifies the vulnerability of our business to not only cyber threats but also the evolving
regulatory environment related to personal data. As we expand our operations, the CCPA may increase our compliance costs and potential liability.
Third parties are engaging in increased cyber-attacks against companies doing business on the internet and individuals are increasingly
subjected to identity and credit card theft on the internet. We and our third-party service providers may not have the resources or technical sophistication to
anticipate or prevent all such cyber-attacks. Moreover, techniques used to obtain unauthorized access to systems change frequently and may not be known
until launched against us or our third-party service providers. If third parties or unauthorized employees are able to penetrate our network security or
otherwise misappropriate our clients’ or our clients’ customers’ personal information or credit card information, or if we give third parties or our
employees’ improper access to clients’ personal information or credit card information, we could be subject to liability. This liability could include claims
for unauthorized purchases with credit card information, impersonation or other similar fraud claims, as well as claims for other misuses or inadvertent
disclosure of personal information, including unauthorized marketing purposes or selling of data. In such circumstances, we also could be liable for failing
to provide timely notice of a data security breach affecting certain types of personal information.
We rely on encryption and authentication technology to provide the security and authentication necessary to effect secure transmission of
sensitive client information such as customer credit card numbers. Advances in computer capabilities, new discoveries in the field of cryptography or other
events or developments may result in a compromise or breach of the measures that we use to protect client transaction data. If any such compromise of
security were to occur, it could subject us to liability, damage our reputation and diminish the value of our brand-name. A party who is able to circumvent
the security measures could misappropriate proprietary information or cause interruptions in operations. We may be required to expend significant capital
and other resources to protect against such security breaches or to alleviate problems caused by such breaches. Our security measures are designed to
prevent
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security breaches, but our failure to prevent such security breaches could subject us to liability, damage our reputation and diminish the value of our brand-
name.
Compliance with these and any other applicable privacy and data security laws and regulations is a rigorous and time-intensive process, and we
may be required to put in place additional mechanisms ensuring compliance with the new data protection rules. If we fail to comply with any such laws or
regulations, or in the event of a significant data breach, we may face significant fines, penalties and costs that could adversely affect our business, financial
condition and results of operations.
A breach of our eCommerce security measures could reduce demand for our services. Credit card fraud and other fraud could adversely affect our
business.
A requirement of the continued growth of eCommerce is the secure transmission of confidential information over public networks. A party who
is able to circumvent our security measures could misappropriate proprietary information or interrupt our operations. Any compromise or elimination of
our security could reduce demand for our services.
We may be required to expend significant capital and other resources to protect against security breaches or to address any problem they may
cause. Because our activities involve the storage and transmission of proprietary information, such as credit card numbers, security breaches could damage
our reputation, cause us to lose clients, impact our ability to attract new clients and we could be exposed to litigation and possible liability. Our security
measures may not prevent security breaches, and failure to prevent security breaches may disrupt our operations. The failure to adequately control
fraudulent transactions on either our behalf or our client’s behalf could increase our expenses and expose us to reputational damage which could adversely
affect our business.
Our insurance policies may not fully cover all losses we may incur.
Although we attempt to limit our liability for damages arising from negligent acts, errors or omissions through contractual provisions, the
limitations of liability included in our contracts may not fully protect us from liability or damages and may not be enforceable in all instances. In addition,
not all of our contracts may limit our exposure for certain liabilities, such as data security claims or claims of third parties for which we may be required to
indemnify our clients. Although we have general liability and errors and omissions insurance coverage, this coverage may not continue to be available on
terms reasonable to us or in sufficient amounts to cover one or more large claims, and our insurers may disclaim coverage as to any future claim. The
successful assertion of one or more large claims against us that are excluded from our insurance coverage or that exceed our available insurance coverage,
or changes in our insurance policies (including premium increases or the imposition of large deductible or co-insurance requirements), could have a
material adverse effect on our business, results of operations, financial condition and cash flows.
Our financial results may be adversely affected by fluctuations in the foreign currency exchange markets.
The revenues and expenses of our international operations generally are denominated in local currencies. Accordingly, we are subject to
exchange rate fluctuations between such local currencies and the U.S. dollar. These exchange rate fluctuations subject us to currency translation risk with
respect to the reported results of our international operations. Significant strengthening or weakening of the U.S. dollar against currencies like the Canadian
Dollar, British Pound and the Euro may materially impact our revenue and profits. As we continue to expand our presence in India, we will have increased
exposure to fluctuations between the Indian Rupee and the U.S. dollar. In addition, we have transactions with clients, as well as inter-company transactions
between our subsidiaries, that cross currencies and expose us to foreign currency gains and losses. These types of events are difficult to predict and may
recur. There can be no assurance that we will be able to reduce the currency risks associated with our international operations. We seek to manage our
exposure to changes in foreign currency exchange rates through our normal operating and financing activities and, if deemed appropriate, we may use
derivative financial instruments. There is no assurance that we will be successful in managing or controlling foreign currency risks.
Our business is susceptible to risks associated with international operations, including those related to Brexit.
Outside of the United States, we currently maintain distribution facilities, call centers, technology centers, administrative offices and/or have
sales personnel in Belgium, Canada, India, Bulgaria and U.K., and we currently intend to expand our international operations. We cannot assure you we
will be successful in expanding in these or any additional international markets. In addition, we may face competition from companies that may have more
experience with operations in these countries or with international operations generally. We may also face difficulties integrating new facilities in different
countries into our existing operations, as well as integrating employees that we hire in different countries into our existing corporate culture. In addition to
the uncertainty regarding our ability to generate revenue or profits from foreign operations and expand our international presence, there are risks inherent in
doing business internationally that we have not generally faced in our U.S. operations, including:
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lack of familiarity with, and resulting risk of breach of, and/or unanticipated additional cost of compliance with, foreign laws and
regulations governing privacy, data security, data transfer, employment, taxes, tariffs, trade restrictions, transfer pricing and other matters;
changes in local tax and customs duty laws or changes in the enforcement, application or interpretation of such laws;
potential for violations of anti-corruption laws and regulations, such as those related to bribery and fraud;
fluctuations in currency exchange rates;
difficulties and expenses associated with localizing our services and operations to local markets, including language and cultural
differences;
difficulties in staffing and managing international operations, including complex and costly hiring, disciplinary and termination
requirements;
the impact upon our clients, international firms and global economies arising from the United Kingdom’s withdrawal from the European
Union (or “Brexit”) and surrounding uncertainty, and the political, economic and commercial responses related to such events, including
related instability in global financial and foreign exchange markets, including volatility in the value of the British pound and European
euro, legal uncertainty and potentially divergent national laws and regulations and the absence of established trade agreements between
the U.K. and other E.U. countries;
the complexities of foreign value-added taxes and restrictions on the repatriation of earnings;
reduced or varied protection for intellectual property rights in some countries;
political, social and economic instability abroad, terrorist attacks and security concerns; and
increased accounting and reporting burdens and complexities.
Additionally, the U.K. is one of our larger markets in Europe. We currently ship products for U.K. clients from our continental Europe location,
as well as our new facility in Southampton, U.K. If the U.K.'s exit from the E.U. results in greater restrictions on imports and exports between the U.K. and
the E.U. or increased regulatory complexity, then our operations and financial results could be negatively impacted. The uncertainty regarding the final
terms of the agreement related to Brexit may adversely affect our international operations by, among other things, increasing our costs and reducing the
volume of our client activities.
Further, operating in any international markets requires significant management attention and financial resources. We cannot be certain that the
investments and additional resources required to establish and maintain operations in other countries will hold their value or produce desired levels of
revenues or profitability. Any negative impact from our international business efforts could negatively impact our business, results of operations and
financial condition as a whole.
Our business and profitability could be adversely affected if the operations of one or more of our facilities were interrupted or shut down as the result
of acts of God, natural disasters, pandemics and/or endemics and other catastrophic events beyond our control.
Our operations are dependent upon our ability to protect our distribution facilities, client service centers, computer and telecommunications
equipment and software systems against interruption, damage and failures. Our business operations are subject to serious disruptions, interruption and
possible cessation of services by acts of God, natural disasters, fire, tornado, flood, power shortages, terrorism, strikes, pandemics and endemics (including
the ongoing Coronavirus epidemic), equipment malfunctions, system failures and other events beyond our control. Although we maintain crisis
management and disaster response plans, such events could make it difficult or impossible or substantially disrupt our ability for us to deliver our services
to our clients, which may be due to (i) the inability of personnel to come to work to perform services, (ii) personnel being incapacitated to work, and/or (iii)
third party vendors and suppliers inability to provide materials and/or services required for us to perform our services which could have a material adverse
effect on our business, results of operations and financial condition. In addition, we could incur significantly higher costs during the time it takes for us to
reopen or replace any one or more of our facilities, personnel, vendors and/ supplier services which may or may not be reimbursed by insurance.
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Our clients’ businesses may also be harmed from any system or equipment failures we experience as a result of the same acts of God, natural
disasters, fire, tornado, flood, power shortages, terrorism, strikes, pandemics and endemics (including the ongoing Coronavirus epidemic) and other events
beyond our control. In that event, our relationship with these clients may be adversely affected, we may lose these clients, and our ability to attract new
clients may be adversely affected and we could be exposed to liability.
We or our clients may be a party to litigation involving our eCommerce intellectual property rights. If third parties claim we or our clients are
infringing their intellectual property right under the indemnification obligations within our contracts with our clients and business partners, we could
incur significant litigation costs and be required to pay damages, which may have a material adverse effect upon our business, results of operations and
financial condition.
Third parties have asserted, and may in the future assert, that our business or the technologies we use infringe on their intellectual property
rights. As a result, we or our clients may be subject to intellectual property legal proceedings and claims in the ordinary course of business. We cannot
predict whether third parties will assert claims of infringement in the future or whether any future claims will prevent us from offering popular products or
services. If we or our clients are found to infringe, we may be required to pay monetary damages, which could include treble damages and attorneys’ fees
for any infringement that is found to be willful, and either be enjoined or required to pay ongoing royalties with respect to any technologies found to
infringe. Further, as a result of infringement claims either against us or our clients, we may be required, or deem it advisable, to develop non-infringing
technology, which could be costly and time consuming, or enter into costly royalty or licensing agreements. Such royalty or licensing agreements, if
required, may be unavailable on terms that are acceptable, or at all. If a third party successfully asserts an infringement claim against us or our clients and
we are enjoined or required to pay monetary damages or royalties or we are unable to develop suitable non-infringing alternatives or license the infringed
or similar technology on reasonable terms on a timely basis, our business, results of operations and financial condition could be materially harmed.
Under our indemnification provisions in the contracts that we enter into with our clients and business partners, we are generally required to
defend against claims arising out of our infringement of third-party intellectual property rights, breach of contractual obligations and/or unlawful or
otherwise culpable conduct, including breach of data security. The indemnity obligations generally cover damages, costs and attorneys’ fees arising out of
such claims. In many instances, our indemnification obligations to our clients include the actions or omissions of our third-party service providers.
Although we seek to limit our total liability under such provisions to either a portion of the value of the contract or a specified, agreed-upon amount, in
some cases our total liability under such provisions is unlimited. Although in many cases our third party service providers indemnify us for their actions
and omissions, such providers may dispute or be unable to satisfy their indemnification obligation to us. In addition, our indemnification obligation to our
clients may be broader in scope, or may be subject to larger limitations of liability, than the indemnification obligation of our third party service providers
to us. In most cases, the term of the indemnity provision is perpetual. If we are required to indemnify a claim in a material amount, or if a series of
indemnification claims are in the aggregate a material amount, we may be required to expend significant resources to defend the claims, which may have a
material adverse effect upon our business, results of operations and financial condition.
We and our clients may be subject to existing, new or expanded imposition of sales tax in one or more jurisdictions, which could adversely affect our
business.
We collect sales or other similar taxes for shipments of our and our clients’ goods in certain states and jurisdictions. One or more local, state or
foreign jurisdictions may seek to impose sales tax collection obligations on us and other out-of-state companies, including our clients, that engage in online
commerce, depending upon the nexus we or our clients may have with that jurisdiction and the product or services being performed. Recently, with the
U.S. Supreme Court's decision in South Dakota v. Wayfair, some states have begun to enact, and others may choose to enact in the future, new legislation
and increase enforcement efforts of existing legislation requiring online retailers to collect and remit sales tax. If unexpected sales tax obligations are
successfully imposed upon us or our clients by a state or other jurisdiction, we or our clients could be exposed to substantial tax liabilities for past sales and
fines and penalties for failure to collect sales taxes and we or our clients could suffer decreased sales in that state or jurisdiction as the effective cost of
purchasing goods from or through us increases for those residing in that state or jurisdiction. This imposition of sales tax may also be enforced on
companies providing software as a service (SaaS), information services, data processing services, and maintenance, to name a few. As we provide such
services, we may become subject to sales tax in each state where we provide services.
If there is increased legislative or enforcement action, e-commerce in general could decline as increased taxation of online sales could result in
online shopping losing some of its current advantage over traditional retail models, which could diminish its appeal to consumers. A decrease in our
clients’ eCommerce sales could impact our revenue. In addition, the cost of implementing new and expanded sales tax impositions by multiple taxing
authorities may adversely impact our and our clients’ profitability.
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Determinations under government audits could negatively affect our business.
We provide services to a U.S. government agency under a contract that provides the agency with the right to audit and review our performance
under the contract, our pricing practices, our cost structure, and our compliance with applicable laws, regulations and standards. If a government audit
determines that we are in breach of our contractual terms, or have engaged in improper or illegal activities, we may be subject to civil and criminal
penalties and administrative sanctions, including termination of the contract, suspension of payments, or disqualification from continuing to do business, or
bidding on new business, with this agency and other federal agencies.
If our internal controls are ineffective, our operating results could be adversely affected.
Our internal controls over financial reporting may not prevent or detect misstatements because of its inherent limitations, including the
possibility of human error, the circumvention or overriding of controls or fraud. Even effective internal controls can provide only reasonable assurance with
respect to the preparation and fair presentation of financial statements. If we fail to maintain the adequacy of our internal controls, including any failure to
implement required new or improved controls, or if we experience difficulties in their implementation, our business and operating results could be harmed
and we could fail to meet our financial reporting obligations.
We are investing in technology to manage these reporting requirements. Implementing the appropriate changes to our internal controls may
distract our officers and employees, result in substantial costs if we implement new processes or modify our existing processes and require significant time
to complete. Any difficulties or delays in implementing these controls could impact our ability to timely report our financial results. In addition, we
currently rely on a manual process in some areas which increases our exposure to human error or intervention in reporting our financial results. For these
reasons, we may encounter difficulties in the timely and accurate reporting of our financial results, which could impact our ability to provide our investors
with information in a timely manner. As a result, our investors could lose confidence in our reported financial information, and our stock price could
decline.
Risks related to our Financial Position and Capital Needs
We operate with significant levels of indebtedness and are required to comply with certain financial and non-financial covenants; and we have
guaranteed certain indebtedness and obligations of our subsidiaries.
As of December 31, 2019, our total credit facilities outstanding, including debt, finance lease obligations and our vendor accounts payable
related to financing of Ricoh product inventory for a client, were approximately $40.8 million. We cannot provide assurance that our credit facilities will be
renewed by the lending parties. Additionally, these credit facilities include both financial and non-financial covenants, many of which also include cross-
default provisions applicable to other agreements. Certain of these covenants also restrict our ability to transfer funds among our various subsidiaries,
which may adversely affect the ability of our subsidiaries to operate their businesses or comply with their respective loan covenants. We cannot provide
assurance that we will be able to maintain compliance with these covenants. A non-renewal, default under or acceleration of any of our credit facilities may
have a material adverse impact upon our business and financial condition. We have guaranteed most of the indebtedness of our subsidiary Supplies
Distributors. Furthermore, we are obligated to repay any over-advance made to Supplies Distributors by its lenders to the extent Supplies Distributors is
unable to do so.
Our business and future growth depend on our continued access to bank and commercial financing.
Our business and future growth currently depend on our ability to access bank, vendor and commercial lines of credit, including a line of credit
facility provided by various banks that provided for an aggregate of up to approximately $60.0 million of financing as of December 31, 2019, with an
accordion feature providing for a potential of additional $20.0 million. This line of credit currently matures in November 2023 and is secured by
substantially all our assets. Our ability to maintain, renew or replace our bank, vendor and commercial financing depends upon various factors, including
the availability of bank loans and commercial credit in general, as well as our financial condition and prospects. Therefore, we cannot guarantee that these
credit facilities will continue to be available beyond their current maturities on reasonable terms or at all. Our inability to maintain, renew or replace our
credit facilities or find alternative financing could have a material adverse effect on our business, financial condition, operating results and cash flow.
We anticipate incurring significant expenses in the foreseeable future, which may reduce our ability to achieve or maintain profitability.
To reach our business growth objectives, we currently expect to increase our operating, sales and marketing expenses, as well as capital
expenditures. To offset these expenses, we will need to generate additional profitable business. If our revenue declines
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or grows slower than either we anticipate or our clients’ projections indicate, or if our operating, sales and marketing expenses exceed our expectations or
cannot be reduced to an appropriate level, we may not generate sufficient revenue to be profitable or be able to sustain or increase profitability on a
quarterly or annual basis in the future. Additionally, if our revenue declines or grows slower than either we anticipate or our clients’ projections indicate,
we may incur unnecessary or redundant costs and our operating results could be adversely affected.
Our financial results may be negatively impacted by impairment in the carrying value of our goodwill.
Goodwill represented approximately 22% of our total assets as of December 31, 2019. The carrying value of goodwill represents the fair value
of an acquired business in excess of identifiable assets and liabilities as of the acquisition date. We are required to test goodwill for impairment annually
and when factors or indicators become apparent that could reduce the fair value of any of our reporting units below its book value. Such factors requiring
an interim test for impairment include financial performance indicators, such as negative or declining cash flows or a decline in actual or planned revenue
or earnings, and a sustained decrease in share price. A significant downward revision in the fair value of one or more of our business units that causes the
carrying value to exceed the fair value could cause goodwill to be considered impaired and could result in a non-cash impairment charge in our
consolidated statement of operations.
If our estimates relating to our critical accounting policies prove to be incorrect, our operating results could be adversely affected.
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires
management to make estimates and assumptions that affect the amounts reported in the consolidated financial statements and accompanying notes. We base
our estimates on historical experience and on various other assumptions we believe to be reasonable under the circumstances, as provided in
“Management’s Discussion and Analysis of Financial Condition and Results of Operations.” The results of these estimates form the basis for making
judgments about the carrying values of assets, liabilities and equity, and the amount of revenue and expenses that are not readily apparent from other
sources. Significant assumptions and estimates used in preparing our consolidated financial statements include those related to revenue recognition,
allowance for uncollectible accounts receivable, accounting for property, plant and equipment and definite-lived assets, stock-based compensation, income
taxes and other contingencies. Our operating results may be adversely affected if our assumptions change or if actual circumstances differ from those in our
assumptions, which could cause our operating results to fall below the expectations of securities analysts and investors, resulting in a decline in the price of
our Common Stock.
We may experience additional costs and uncertainties from the LIBOR phase-out.
The London Interbank Offered Rate (“LIBOR”) is commonly used as benchmark for rates across a wide range of financial products and
instruments, however, financial regulators are transitioning away from the use of LIBOR by the end of 2021. As a result, we anticipate certain risks
associated with this transition, including market uncertainty and disruptions, particularly with our existing debt instruments and equipment financings. We
are working to review and address the potential issues in our existing debt instruments and equipment financings for substitutions, as well as revisit our
accounting policies.
Our expenses could be adversely impacted by increases in healthcare costs.
We provide healthcare benefits to our employees. Increased costs of providing such benefits, including potential impact from modifications to
healthcare legislation and related regulations, could materially impact our future healthcare costs, which could adversely affect our results and cash flow.
Risks Related to Our Stock and/or Stockholders
Institutional shareholders hold a significant amount of our common stock and these shareholders may have conflicts of interests with the interests of
our other shareholders.
As of December 31, 2019, institutional investors (including transcosmos, Inc., our largest shareholder) own or control approximately 78% of the
voting power of our common stock. The interests of these shareholders may differ from our other shareholders in material respects. This concentration of
voting power of our common stock may make it difficult for our other shareholders to approve or defeat matters that may be submitted for action by our
shareholders, including the election of directors and amendments to our Certificate of Incorporation or Bylaws. This also may have the effect of deterring,
delaying, or preventing a change in control, even when such a change in control could benefit our other shareholders. These shareholders may have the
power to exert significant influence over our affairs in ways that may be adverse to the interests of our other shareholders.
The market price of our common stock may be volatile. You may not be able to sell your shares at or above the price at which you purchased such
shares.
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The trading price of our common stock may be subject to wide fluctuations in response to quarter-to-quarter fluctuations in operating results,
announcements of material adverse events, general conditions in our industry or the public marketplace and other events or factors, including the thin
trading of our common stock. In addition, stock markets have experienced extreme price and trading volume volatility in recent years. This volatility has
had a substantial effect on the market prices of securities of many technology-related companies for reasons frequently unrelated to the operating
performance of the specific companies. These broad market fluctuations may adversely affect the market price of our common stock. Further, our market
price may be impacted by our inability to maintain or comply with the Nasdaq Stock Market LLC (“Nasdaq”) listing requirements, which could include
reduction in our market price or delisting of our stock.
In addition, if our operating results differ from our announced guidance or the expectations of equity research analysts or investors, the price of
our common stock could decrease significantly.
Our stock price could decline if a significant number of shares become available for sale.
The current and future issuance and/or vesting of shares of our common stock under our outstanding and future stock options, stock awards,
performance shares and deferred stock units, sales of substantial amounts of common stock in the public market following the issuance and/or vesting of
such shares, and/or the perception that future sales of these shares could occur, could reduce the market price of our common stock and make it more
difficult to sell equity securities in the future.
Our certificate of incorporation, our bylaws, our shareholder rights plan and Delaware law make it difficult for a third party to acquire us, despite the
possible benefit to our shareholders.
Provisions of our certificate of incorporation, our bylaws, our shareholder rights plan and Delaware law could make it more difficult for a third
party to acquire us, even if doing so would be beneficial to our shareholders. For example, our certificate of incorporation permits our Board of Directors to
issue one or more series of preferred stock, which may have rights and preferences superior to those of the common stock. The ability to issue preferred
stock could have the effect of delaying or preventing a third party from acquiring us. We have also adopted a shareholder rights plan. These provisions
could discourage takeover attempts and could materially adversely affect the price of our stock. In addition, because we are incorporated in Delaware, we
are governed by the provisions of Section 203 of the Delaware General Corporation Law, which may prohibit large shareholders from consummating a
merger with, or acquisition of us. These provisions may prevent a merger or acquisition that could be attractive to shareholders and could limit the price
investors would be willing to pay in the future for our common stock.
There are limitations on the liabilities of our directors and executive officers.
Pursuant to our bylaws and under Delaware law, our directors are not liable to us or our shareholders for monetary damages for breach of
fiduciary duty, except for liability for breach of a director’s duty of loyalty, acts or omissions by a director not in good faith or which involve intentional
misconduct or a knowing violation of law, or any transaction in which a director has derived an improper personal benefit.
Actions of activist shareholders could be disruptive and potentially costly, and the possibility that activist shareholders may seek changes that conflict
with our strategic direction could cause uncertainty about the strategic direction of our business.
Activist investors may attempt to effect changes in our strategic direction or our business objectives, or to acquire control or Board
representation to advocate corporate actions such as financial restructuring, stock repurchases or sales of assets or the entire company. Activist campaigns
that contest or conflict with our strategic direction could have an adverse effect on our results of operations and financial conditions, as responding to proxy
contests and other actions by activist shareholders can disrupt our operations, be costly and time consuming and divert the attention of our Board and senior
management from the pursuit of business strategies. These types of actions could cause significant fluctuations in our stock price based on temporary or
speculative market perceptions or other factors that do not necessarily reflect the underlying fundamentals and prospects of our business.
Item 1B.
Unresolved Staff Comments
None.
Item 2.
Properties
Our headquarters are located in Allen, Texas, a Dallas suburb, which is utilized by both operating segments. In the U.S., we operate a
distribution facility in Memphis, Tennessee, with aggregate space of more than 442,000 square feet. We also operate three additional distribution facilities
totaling an aggregate of approximately 757,000 square feet in Southaven, Mississippi. These facilities are located approximately ten miles from the
Memphis International Airport. These distribution facilities are used by the PFS Operation segment.
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Internationally, we operate a distribution complex in Liège, Belgium with approximately 156,000 square feet, distribution operations in Ontario,
Canada with approximately 92,000 square feet, and distribution operations in Southampton, U.K. with approximately 107,000 square feet. These
distribution centers predominantly relate to the operations of the PFS Operations segment.
We also operate facilities in Bangalore, India and Basingstoke, U.K., utilized by both the LiveArea and PFS Operations segments, and in
London, U.K. and Sofia, Bulgaria, primarily used by the LiveArea segment. Each of these facilities provide primarily technology development, operations
and administrative support.
LiveArea offices are operated in Raleigh, North Carolina, New York City, New York and St. Louis Park, Minnesota.
We operate customer service centers in our facilities in Dallas, Texas, Liège, Belgium, Basingstoke, U.K., and Ontario, Canada, utilized for the
PFS Operations segment. Our call center technology permits the automatic routing of calls to available customer service representatives in several of our
call centers.
We lease our headquarters, all of our distribution and other facilities under third party leases that generally contain one or more renewal options.
We believe that our facilities are suitable for their purpose, adequate to support their businesses and are in good operating condition.
Item 3.
Legal Proceedings
We are not party to any legal proceedings other than routine claims and lawsuits arising in the ordinary course of our business. We do not
believe such claims and lawsuits, individually or in the aggregate, will have a material adverse effect on our business.
Item 4.
Mine Safety Disclosures
Not applicable.
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PART II
Item 5.
Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
For information regarding the securities authorized for issuance under our equity compensation plans, refer to “Security Ownership of Certain
Beneficial Owners and Management and Related Stockholder Matters” included in Part III, Item 12 of this report.
Common Stock
Our common stock is listed, and currently trades, on the NASDAQ Capital Market under the symbol “PFSW.”
As of March 10, 2020, there were 92 record holders of the common stock.
Dividend Policy
We have never declared or paid cash dividends on our common stock and do not anticipate the payment of cash dividends on our common stock
in the foreseeable future. We are also restricted from paying dividends under our debt agreements without the prior approval of our lenders. The payment of
any future cash dividends will be at the discretion of our Board of Directors and will depend upon, among other things, future earnings, operations, capital
requirements, the general financial condition of the Company and general business conditions and the approval of our lenders. See “Management’s
Discussion and Analysis of Financial Condition and Results of Operations — Liquidity and Capital Resources.”
Item 6.
Selected Financial Data
Not applicable.
Item 7.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
We believe the following discussion and analysis provides information that is relevant to an assessment and understanding of our consolidated
results of operations and financial condition. The discussion and analysis should be read in conjunction with the consolidated financial statements and
related notes thereto appearing elsewhere in this Form 10-K. This Management’s Discussion and Analysis will help you understand:
•
•
•
•
•
Key Events
Key events during 2019;
Our results of operations for 2019, as well as certain projections for the future;
Our liquidity and capital resources;
The impact of recently issued accounting standards on our financial statements; and
Our critical accounting policies and estimates.
•
•
•
We adopted Accounting Standards Codification (“ASC”) 842, Leases (“ASC 842”) on January 1, 2019 and applied the modified
retrospective approach for the transition. Under the modified retrospective approach, the cumulative effect of applying the new standard
was recorded at January 1, 2019 for active leases. Therefore, results for the years ended December 31, 2019 and 2018 may not be
comparable.
Two of the company’s clients filed for bankruptcy in the first half of 2019 leading to reduced revenues and excess capacity. These clients
were serviced by PFS Operations. Results are expected to improve in 2020.
New executive leadership was appointed to LiveArea in 2019 to improve sales growth and marketing strategy. Results are expected to
improve in 2020.
Overview
We are a global commerce services company. We manage the entire commerce customer experience for major branded manufacturers and
retailers through two business segments, LiveArea Professional Services and PFS Operations. LiveArea provides a comprehensive set of services to
support and improve B2B, B2C and B2B2C digital and physical shopping experiences or eCommerce. Service areas include eCommerce strategy and
consulting, omni-channel experience design, digital marketing, data strategy and technology services including development and system integration. PFS
Operations provides services to support and
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improve the physical experience, such as order management, order fulfillment, customer care and payment services. We offer our services on an a la carte
basis or as a complete end-to-end solution.
Service Fee Model. We refer to our standard seller services financial model as the Service Fee model. In this model, our clients own the
inventory, are the merchants of record, and engage us to provide various infrastructure, technology and digital agency services in support of their business
operations. We offer our services as an end-to-end solution, which enables our clients to outsource their complete eCommerce needs to a single source and
focus on their core competencies, though clients are also able to select individual or groupings of our various service offerings on an à la carte basis.
We currently provide services to clients that operate in a range of vertical markets across B2C, B2B and B2B2C. These services include health,
fragrance and beauty products; cosmetics; fashion apparel and accessories; luxury goods; CPG; coins and collectibles; home furnishings and housewares;
consumer electronics; QSR; telecommunications; technology manufacturing; computer and office products; and others. In the Service Fee model, we
typically charge for our services on a time and material basis, a cost-plus basis, a percent of shipped revenue basis, project or retainer basis for our
professional services or a per transaction basis, such as a per labor hour basis for web-enabled customer contact center services and a per-item basis for
fulfillment services. Additional fees are billed for other services. We price our services based on a variety of factors, including, but not limited to, the depth
and complexity of the services provided, the amount of capital expenditures or systems customization required, order volume, geography served and the
length of contract.
Many of our service fee contracts involve third-party vendors who provide additional services, such as package delivery. The costs we are
charged by these third-party vendors for these services are often passed on to our clients. Our billings for reimbursements of these costs and other ‘out-of-
pocket’ expenses include travel, shipping and handling costs and telecommunication charges and are included in pass-through revenue.
Agent (Flash) Model. In our PFS Operations business unit, as an additional service, we offer the Agent, or Flash, financial model, in which our
clients maintain ownership of the product inventory stored at our locations as in the Service Fee model. When a customer orders the product from our
clients, a “flash” sale transaction passes product ownership to us for each order and we in turn immediately re-sell the product to the customer. The “flash”
ownership exchange establishes us as the merchant of record, which enables us to use our existing merchant infrastructure to process sales to end
customers, removing the need for the clients to establish these business processes internally, but permitting them to control the sales process to end
customers. In this model, based on the terms of our current client arrangements, we record product revenue net of cost of product revenue as a component
of service fee revenue in our consolidated statement of operations.
Retail Model. Our PFS Operations business unit also provides a Retail model which allows us to purchase inventory from the client. We place
the initial and replenishment purchase orders with the client and take ownership of the product either upon shipment to or delivery to our facility. In this
model, depending on the terms of our client arrangements, we may own the inventory and the accounts receivable arising from our product sales. Under the
Retail model, depending upon the product category and sales characteristics, we may require the client to provide product price protection as well as
product purchase payment terms, right of return, and obsolescence protection appropriate to the product sales profile. Depending on the terms of our client
arrangements in the Retail model, we record in our consolidated statement of operations either: 1) product revenue as a component of product revenue, or
2) product revenue net of cost of product revenue as a component of service fee revenue. In general, we seek to structure client relationships in our Retail
model under the net revenue approach to more closely align with our service fee revenue financial presentation and mitigate inventory ownership risk,
although we have one client still operating under the gross revenue approach. Freight costs billed to customers are reflected as components of product
revenue. This business model generally requires significant working capital, for which we have credit available either through credit terms provided by our
clients or under senior credit facilities.
Currently, we are targeting growth within our Retail model through relationships with clients under which we can record service fee revenue in
our consolidated statement of operations. These relationships are often driven by the sales and marketing efforts of the manufacturers and third-party sales
partners. In addition, as a result of certain operational restructuring of its business, our primary client relationship operating in the Retail model, Ricoh, has
implemented, and will continue to implement, certain changes in the sale and distribution of Ricoh products. The changes have resulted, and are expected
to continue to result, in reduced product revenues and profitability under our Retail model.
Growth is a key element to achieving our future goals, including achieving and maintaining sustainable profitability. Growth in our company is
driven by two main elements: new client relationships and organic growth from existing clients. Within our LiveArea segment, we primarily focus our sales
efforts on engaging with brands, retailers, manufacturers and partnerships with various software platform companies to perform discrete commerce projects
such as website and mobile design, platform selection and platform implementation and system integration efforts. We also focus our LiveArea sales
efforts on engaging with brands, retailers and manufacturers to provide ongoing services such as digital marketing retainers, data strategy and technology.
In addition,
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LiveArea’s orchestrated services is a coordinated effort across all service lines and goes beyond a traditional managed services offering. LiveArea’s
orchestrated services offering is integrated into an array of services to optimize, manage, and protect commerce technology. Within our PFS Operations
segment, we primarily focus our sales efforts on larger contracts with brand-name companies within four primary target markets, health and beauty, home
goods and collectibles, fashion, and consumer packaged goods. Within both segments, we focus our sales efforts on both new clients and also on existing
clients where we believe opportunity exists to expand a client relationship to include additional services within the segment, across segments and/or across
multiple geographies. We continue to monitor and control our costs to focus on profitability. While we are targeting our new service fee contracts to yield
incremental gross profit, we also expect to incur incremental investments in technology development, operational and support management and sales and
marketing expenses to help generate growth. We also look for growth opportunities across both LiveArea and PFS Operations to explore end-to-end
solutions, as well as additional a la carte projects building on our existing relationships.
Our expenses comprise primarily four categories: 1) cost of service fee revenue, 2) cost of product revenue, 3) cost of pass-through revenue and
4) selling, general and administrative expenses.
Cost of service fee revenue - consists primarily of compensation and related expenses for our web-enabled customer contact center services,
international fulfillment and distribution services and professional, digital agency and technology services, and other fixed and variable expenses directly
related to providing services under the terms of fee based contracts, including certain occupancy and information technology costs and depreciation and
amortization expenses.
Cost of product revenue - consists of the purchase price of product sold and freight costs, which are reduced by certain reimbursable expenses.
These reimbursable expenses include pass-through customer marketing programs, direct costs incurred in passing on any price decreases offered by
vendors to cover price protection and certain special bids, the cost of products provided to replace defective product returned by customers and certain
other expenses as defined under the distributor agreements.
Cost of pass-through revenue - the related reimbursable costs for pass-through expenditures are reflected as cost of pass-through revenue.
Selling, General and Administrative expenses - consist of expenses such as compensation, related expenses for sales and marketing staff,
distribution costs (excluding freight) applicable to certain Retail model engagements, executive, management and administrative personnel and other
overhead costs, including certain occupancy and information technology costs, and depreciation and amortization expenses and acquisition related,
restructuring and other costs.
Monitoring and controlling our available cash balances and our expenses continues to be a primary focus. Our cash and liquidity positions are
important components of our financing of both current operations and our targeted growth.
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Operating Results
The following table discloses certain financial information for the periods presented, expressed in terms of dollars, dollar change, percentage
change and as a percentage of total revenues (in thousands, except percentages):
Revenues
Service fee revenue
Product revenue, net
Pass-through revenue
Total revenues
Cost of Revenues
Cost of service fee revenue
Cost of product revenue
Pass-through cost of revenue
Total costs of revenues
Service fee gross profit
Product revenue gross profit
Pass-through gross profit
Total gross profit
Selling General and Administrative expenses
Income from operations
Interest expense, net
Income (loss) from operations before income taxes
Income tax expense, net
Net income (loss)
2019
2018
$
%
2019
2018
Change
% of Net Revenues
$
$
214,382 $
26,613
53,027
294,022
141,616
25,158
53,027
219,801
72,766
1,455
—
74,221
73,334
887
1,896
(1,009)
1,161
(2,170) $
230,484 $
34,350
61,326
326,160
146,827
32,710
61,326
240,863
83,657
1,640
—
85,297
78,800
6,497
2,499
3,998
2,770
1,228 $
(16,102)
(7,737)
(8,299)
(32,138)
(5,211)
(7,552)
(8,299)
(21,062)
(10,891)
(185)
—
(11,076)
(5,466)
(5,610)
(603)
(5,007)
(1,609)
(3,398)
(7.0)%
(22.5)%
(13.5)%
(9.9)%
(3.5)%
(23.1)%
(13.5)%
(8.7)%
(13.0)%
(11.3)%
—
(13.0)%
(6.9)%
(86.3)%
(24.1)%
(125.2)%
(58.1)%
(276.7)%
72.9 %
9.1 %
18.0 %
100.0 %
66.1 % (1)
94.5 % (2)
100.0 % (3)
74.8 %
33.9 % (1)
5.5 % (2)
(3)
—
25.2 %
24.9 %
0.3 %
0.6 %
(0.3)%
0.4 %
(0.7)%
70.7%
10.5%
18.8%
100.0%
63.7%
95.2%
100.0%
73.8%
36.3%
4.8%
—
26.2%
24.2%
2.0%
0.8%
1.2%
0.8%
0.4%
(1)
(2)
(3)
Represents the measure as a percent of Service fee revenue.
Represents the measure as a percent of Product revenue, net.
Represents the measure as a percent of Pass-through revenue.
Year Ended December 31, 2019 Compared to Year Ended December 31, 2018
Segment Operating Data
PFS Operations (in thousands, except percentages)
Revenues:
Service fee revenue
Product revenue, net
Pass-through revenue
Total revenues
Costs of revenues:
Cost of service fee revenue
Cost of product revenue
Cost of pass-through revenue
Total costs of revenues
Gross profit
Direct operating expenses
Direct contribution
Year Ended December 31,
2019
2018
Change
Change, %
$
$
$
$
$
139,490 $
148,072 $
26,613
50,296
34,350
59,314
(8,582)
(7,737)
(9,018)
216,399 $
241,736 $
(25,337)
101,108
25,158
50,296
105,155
32,710
59,314
(4,047)
(7,552)
(9,018)
176,562 $
197,179 $
(20,617)
39,837 $
28,292
11,545 $
44,557 $
25,611
18,946 $
(4,720)
2,681
(7,401)
(6)%
(23)%
(15)%
(10)%
(4)%
(23)%
(15)%
(10)%
(11)%
10 %
(39)%
PFS Operations total revenues for the year ended December 31, 2019 decreased by $25.3 million compared with 2018. Service fee revenue
decreased by $8.6 million due to the impact of a client bankruptcy, which accounted for $8.5 million of the
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decrease, as well as the impact of certain client terminations, partially offset by new and expanded client relationships. Product revenue, net, decreased by
$7.7 million due to the revenue stream being primarily dependent on one client, which restructured its operations and discontinued certain product lines
which has resulted, and is expected to continue to result, in reduced product revenue activity. Pass-through revenue decreased primarily due to a client
transitioning their freight activity to a direct carrier relationship as well as the impact of client terminations, partially offset by growth from new and
existing clients.
PFS Operations gross margin remained constant at 18.4% for the year ended December 31, 2019 compared to 2018. The gross margin in 2019
was favorably impacted by revenue mix due to the reduced levels of lower gross margin product revenue and pass-through revenue activity, which was
offset by the impact of decreased gross margins in our fulfillment revenues.
Direct operating expenses increased by $2.7 million for the year ended December 31, 2019 compared to 2018. The increase was primarily due
to increased sales and marketing costs, increased facility related costs and a higher provision for doubtful accounts due to client bankruptcies, partially
offset by other cost reductions.
LiveArea Professional Services (in thousands, except percentages)
Revenues:
Service fee revenue
Pass-through revenue
Total revenues
Costs of revenues:
Cost of service fee revenue
Cost of pass-through revenue
Total costs of revenues
Gross profit
Direct operating expenses
Direct contribution
Year Ended December 31,
2019
2018
Change
Change, %
$
$
$
$
$
74,892 $
82,413 $
2,731
2,011
77,623 $
84,424 $
40,508
2,731
43,239 $
34,384 $
25,137
9,247 $
41,669
2,011
43,680 $
40,744 $
30,487
10,257 $
(7,521)
720
(6,801)
(1,161)
720
(441)
(6,360)
(5,350)
(1,010)
(9)%
36 %
(8)%
(3)%
36 %
(1)%
(16)%
(18)%
(10)%
LiveArea revenues for the year ended December 31, 2019 decreased by $6.8 million compared with 2018. The decreases in revenues are
primarily due to reduced technology services project activity, as well as client terminations.
LiveArea gross margin decreased to 44.3% from 48.3% for the year ended December 31, 2019 compared with the corresponding period in 2018.
The decrease in gross margin is primarily attributable to increased labor costs, including higher than expected costs incurred on certain client projects. The
LiveArea Professional Services revenue and gross margin were partially impacted by increased monies earned on direct and indirect technology related
product sales.
Direct operating expenses decreased by $5.4 million for the year ended December 31, 2019 compared to 2018. The decreases were primarily
due to lower personnel costs attributable to our cost reduction efforts in response to a reduction in LiveArea revenues as well as reduced amortization of
intangible assets of $0.9 million.
Corporate (in thousands, except percentages)
Unallocated corporate expenses
$
19,905 $
22,706 $
(2,801)
(12)%
Unallocated corporate expenses decreased by $2.8 million for the months ended December 31, 2019 compared to 2018. This was primarily due
to reduced restructuring and other costs of $1.4 million, a decrease in stock-based compensation expenses and reduced tax related expenses. Stock-based
compensation was lower in 2019 due to the annual executive grants not being issued. As a result, we would expect 2020 to include a grant that takes this
into account.
Year Ended December 31,
2019
2018
Change
Change, %
Income Taxes
During the twelve months ended December 31, 2019, we recorded a tax provision comprised primarily of $0.2 million related to the majority of
our international operations, $0.5 million related to state income taxes, and $0.5 million associated with the tax amortization of goodwill in relation to one
of our prior acquisitions. A valuation allowance has been provided for the majority
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of our domestic net deferred tax assets, which are primarily related to our net operating loss carryforwards, and for certain foreign deferred tax assets.
Liquidity and Capital Resources
We currently believe our cash position, financing available under our credit facilities and funds generated from operations will satisfy our
presently known operating cash needs, our working capital and capital expenditure requirements, our current debt and lease obligations, and additional
loans to our subsidiaries, if necessary, for at least the next twelve months.
To obtain additional financing in the future, in addition to our current cash position, we may evaluate various financing alternatives including
the sale of equity, utilizing capital or operating leases, borrowing under our credit facilities, expanding our current credit facilities or entering into new debt
agreements. No assurances can be given we will be successful in obtaining any additional financing or the terms thereof.
Our cash position decreased in 2019 primarily due to payments made applicable to capital expenditures and debt obligations, partially offset by
cash generated from operating activities.
Cash Flows from Operating Activities
During 2019, cash provided by operations was $10.9 million, compared to $11.6 million in 2018. Cash flows from operating activities decreased
primarily due to the net loss incurred in 2019, partially offset by changes in working capital for the year ended December 31, 2019 as compared to 2018.
Cash Flows from Investing Activities
Cash used in investing activities included capital expenditures of $3.8 million and $4.9 million in the years ended December 31, 2019 and 2018,
respectively, exclusive of property and equipment acquired under debt and finance leases, which consisted primarily of capitalized software costs and
equipment purchases.
Capital expenditures have historically consisted of additions to upgrade our management information systems, development of customized
technology solutions to support and integrate with our service fee clients and general expansion and upgrades to our facilities, both domestic and foreign.
We expect to incur capital expenditures to support new contracts and anticipated future growth opportunities. Based on our current client business activity
and our targeted growth plans, we anticipate our total investment in upgrades and additions to facilities and information technology solutions and services
for the upcoming twelve months, including costs to implement new clients, will be approximately $7.0 million to $9.0 million, including amounts expected
to be financed through debt or finance leases. Additional capital expenditures may be necessary to support the infrastructure requirements of new clients.
To maintain our current operating cash position, a portion of these expenditures may be financed through client reimbursements, debt, operating or finance
leases or additional equity. We may elect to modify or defer a portion of such anticipated investments in the event that we do not obtain the financing
results necessary to support such investments.
Cash Flows from Financing Activities
During 2019, cash used in financing activities was $9.4 million, compared to $9.9 million in 2018. In both years, the cash used in financing
activity was primarily related to the paydown of debt and finance lease obligations.
Working Capital
During 2019, our working capital decreased to $14.3 million from $22.9 million at December 31, 2018. This decrease was primarily related to
the inclusion of $8.9 million in current operating lease liabilities due to our adoption of ASC 842 in 2019.
Inventory Financing
To finance its distribution of Ricoh products in the U.S., Supplies Distributors has a short-term credit facility with IBM Credit LLC (“IBM
Credit”) that provides financing for eligible inventory and certain receivables for up to $7.5 million. We have provided a collateralized guarantee to secure
the repayment of this credit facility. The IBM Credit facility does not have a stated maturity and both parties have the ability to exit the facility following a
90-day notice.
This credit facility contains various restrictions upon the ability of Supplies Distributors and its subsidiaries to, among other things, merge,
consolidate, sell assets, incur indebtedness, make loans, investments and payments to related parties (including entities directly or indirectly owned by
PFSweb, Inc.), provide guarantees, make investments and loans, pledge assets, make changes to capital stock ownership structure and pay dividends, as
well as financial covenants, such as annualized revenue to working capital, net profit after tax to revenue and total liabilities to tangible net worth, as
defined, and are secured by all of the assets of Supplies Distributors, as well as a collateralized guaranty of PFSweb. Additionally, we are required to
maintain a subordinated loan to Supplies Distributors of no less than $1.0 million, not maintain restricted cash of more than $5.0 million, are restricted with
regard to transactions with related parties, indebtedness and changes to capital stock ownership. Furthermore, we are obligated to repay any over-advance
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made to Supplies Distributors or its subsidiaries under these facilities if they are unable to do so. We have also provided a guarantee of substantially all of
the obligations of Supplies Distributors and its subsidiaries to IBM and Ricoh.
Debt and Finance Lease Obligations
U.S. Credit Agreement. In August 2015, we entered into a credit agreement (“Credit Agreement”) with Regions Bank, as agent for itself and one
or more future lenders (the “Lenders”). Under the Credit Agreement, and subject to the terms set forth therein, the Lenders provided us with a revolving
loan facility for up to $32.5 million and a term loan facility for up to $30 million. Borrowings under the Credit Agreement accrued interest at a variable
rate based on prime rate or Libor, plus an applicable margin.
On November 1, 2018, we entered into Amendment No.1 to our credit agreement with Regions Bank (the “Amended Facility”). The Amended
Facility provides for an increase in availability of our revolving loans to $60.0 million, with the ability for a further increase of $20.0 million to $80.0
million, and the elimination of the term loan. Amounts outstanding under the term loan were reconstituted as revolving loans. The Amended Facility also
extends the maturity date to November 1, 2023.
In accordance with ASC 470, Debt (“ASC 470”), we recorded a $0.1 million loss on early extinguishment of debt in 2018 related to the
Amended Facility.
As of December 31, 2019 and 2018, the weighted average interest rate on the revolving loan facility was 3.96% and 4.56%, respectively. In
connection with the Amended Facility, the Company paid $0.3 million of fees, which are being amortized through the life of the Amended Facility and are
reflected as a net reduction in debt. The Amended Facility is secured by a lien on substantially all of the operating assets of the US entities and a pledge of
65% of the shares of certain of our foreign subsidiaries. The Amended Facility contains cross default provisions, various restrictions upon the Company’s
ability to, among other things, merge, consolidate, sell assets, incur indebtedness, make loans and payments to subsidiaries, affiliates and related parties,
make capital expenditures, make investments and loans, pledge assets, make changes to capital stock ownership structure, as well as financial covenants, as
defined, of a minimum consolidated fixed charge ratio and a maximum consolidated leverage ratio.
Master Lease Agreements. The Company has various agreements that provide for leasing or financing transactions of equipment and other
assets and will continue to enter into such arrangements as needed to finance the purchasing or leasing of certain equipment or other assets. Borrowings
under these agreements, which generally have terms of three to five years, are generally secured by the related equipment, and in certain cases, by a
Company parent guarantee.
Other than our capital and operating lease commitments, we do not have any other material financial commitments, although future client
contracts may require capital expenditures and lease commitments to support the services provided to such clients.
Debt Covenants
Certain of our credit facilities contain various financial and non-financial covenants, including covenants that restrict our ability to incur
additional indebtedness, create or permit liens on assets, engage in mergers or consolidations, and place restrictions on the transfer of assets or the payment
of dividends between us and our subsidiaries.
To the extent we fail to comply with our debt covenants, including the financial covenant requirements and we are not able to obtain a waiver,
the lenders would be entitled to accelerate the repayment of any outstanding credit facility obligations, and exercise all other rights and remedies, including
sale of collateral. An acceleration of the repayment of our credit facility obligations may have a material adverse impact on our financial condition and
results of operations. We can provide no assurance we will have the financial ability to repay all such obligations. As of December 31, 2019, we were in
compliance with all debt covenants. Further, non-renewal of any of our credit facilities may have a material adverse impact on our business and financial
condition.
Off-Balance Sheet Arrangements
There are no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition,
changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.
New Accounting Pronouncements
See Note 2 “Significant Accounting Policies” to the consolidated financial statements in Item 8 of Part II of this 10-K for our discussion about
new accounting pronouncements adopted and those pending.
Critical Accounting Policies and Estimates
Our consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of
America. These accounting principles require us to make estimates and assumptions that affect the reported
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amounts of assets and liabilities at the date of our financial statements and the reported amounts of revenues and expenses during the reporting period.
While we do not believe the reported amounts would be materially different, application of these policies involves the exercise of judgment and the use of
assumptions as to future uncertainties and, as a result, actual results could differ from these estimates. If there is a significant unfavorable change to current
conditions, it could result in a material adverse impact to our business, operating results and financial condition. We evaluate our estimates and assumptions
on an ongoing basis. We base our estimates on experience and on various other assumptions that we believe to be reasonable under the circumstances. All
of our significant accounting policies are disclosed in the notes to our consolidated financial statements.
We have defined a critical accounting estimate as one that is both important to the portrayal of our financial condition and results of operations
and requires us to make difficult, subjective or complex judgments or estimates about matters that are uncertain. During the past two years, we have not
made any material changes in accounting methodology used to establish the critical accounting estimates discussed below. The following represent certain
critical accounting policies that require us to exercise our business judgment or make significant estimates. In addition, there are other items within our
consolidated financial statements that require estimation but are not deemed critical as defined above.
Revenue Recognition
We derive revenue primarily from services provided under contractual arrangements with our clients or from the sale of products under our
distributor agreements. We recognize revenue in accordance with Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with
Customers ("ASC 606"), when control of the promised goods or services is transferred to our clients and customers, in an amount that reflects the
consideration that we expect to receive in exchange for those goods or services.
We will often enter into contracts with clients and customers that contain multiple promises to transfer control of multiple products and/or
services. To the extent a contract includes provisioning multiple products or services, we apply judgment to determine whether promised deliverables are
capable of being distinct and are distinct in the context of the contract. If these criteria are not met, sales of different products or services are accounted for
as a combined performance obligation. For arrangements with multiple distinct performance obligations, we allocate consideration among the performance
obligations based on their relative standalone selling price. Standalone selling price is the price at which we would sell a promised good or service
separately to our client and customers.
The Company may execute more than one contract or agreement with a single customer. The separate contracts or agreements may be viewed as
one combined arrangement or separate agreements for revenue recognition purposes. In order to reach appropriate conclusions regarding whether such
agreements should be combined, the Company evaluates whether the agreements were negotiated as a package with a single commercial objective, whether
the amount of consideration to be paid in one agreement depends on the price and/or performance of another agreement, or whether the good or services
promised in the agreements represent a single performance obligation. The conclusions reached can impact the identification of distinct performance
obligations, allocation of the transaction price to each performance obligation and the timing of revenue recognition related to those arrangements
Our service fee revenue primarily relates to our order to cash, fulfillment, customer care, consulting, design, digital marketing and technology
services.
We typically charge our service fee revenue on either a cost-plus basis, a percent of shipped revenue basis, a time and materials, project or
retainer basis for our professional services, or a per transaction basis, such as a per item basis for fulfillment services or a per labor hour basis for web-
enabled customer contact center services. Additional fees are billed for other services. For technology and digital agency services, we typically charge on a
fixed cost basis based on an estimated maximum number of professional service labor hours or bill for each professional labor hour at a per hour price.
Within our PFS Operations unit, our performance obligations typically consist of standing ready to provide a service over a contract term. As
such, our performance obligations within service fee revenue across the company are generally transferred to clients over time. A time-elapsed output
measure is used to determine progress, with individual time increments representing a single series performance obligation. Variable consideration charged
within these contracts is allocated to the individual reporting period in which the service was provided. Within our LiveArea Professional Services unit, our
contracts are structured so that the amount the Company has a right to invoice corresponds directly with the value of our performance to date, we will elect
the ‘as-invoiced’ practical expedient and recognize revenue as we have a right to invoice. If our contract is not structured such that it meets the criteria for
this practical expedient, then we use an input measure of progress based on labor hours incurred to date to measure our progress to completion. The
Company has determined that the above methods provide a faithful depiction of the transfer of services to the customer.
We perform set-up and integration services to support our fulfillment activities. When we determine these set-up and integration services do not
meet the criteria for recognition as a separate performance obligation, any start up fees received represent
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a non-refundable up-front fee and are allocated to the other performance obligations within that contract. The Company recognizes revenue for non-
refundable upfront implementation fees on a straight-line basis over the period between the initiation of the services through the end of the contract term.
Related costs are capitalized as costs to fulfill the contract and are recognized over the expected performance period.
For contracts recognized over time, we recognize the estimated loss to the extent the project has been completed based on actual hours incurred
compared to the total estimated hours. A loss is recognized when the current estimate of the consideration we expect to receive, modified to include any
variable consideration, is less than the current estimate of total costs for the contract.
In instances where revenue is derived from sales of third-party vendor services, we record revenue on a gross basis when we are a principal to
the transaction and net of costs when we are acting as an agent between the customer or client and the vendor. Whether we are the principal or agent in the
transaction is determined by whether we control the service being provided.
Depending on the terms of the customer arrangement, product revenue is recognized at a point in time when control transfers to the customer.
This is either upon shipment of the product or when the customer receives the product. Product revenue is reported net of estimated variable consideration
related to returns and allowances, which are estimated based upon historical return information. Management also considers any other current information
and trends in making estimates. If actual sales returns, allowances and discounts are greater than estimated by management, additional expense may be
incurred.
Allowance for Doubtful Accounts
The determination of the collectability of amounts due from our clients and customers requires us to use estimates and make judgments
regarding future events and trends, including monitoring our clients’ and customers’ payment history and current credit worthiness to determine that
collectability is reasonably assured, as well as consideration of the overall business climate in which our clients and customers operate. Inherently, these
uncertainties require us to make frequent judgments and estimates regarding our clients and customers’ ability to pay amounts due us to determine the
appropriate amount of valuation allowances required for doubtful accounts. Provisions for doubtful accounts are recorded when it becomes evident the
client or customer will not make the required payments at either contractual due dates or in the future. These provisions may be based on discussions with
the client or customer or the age of the amount due.
In our Retail model, we also maintain an allowance for uncollectible vendor receivables, which arise from inventory returns to vendors, vendor
rebates, price protections and other promotions. We determine the sufficiency of the vendor receivable allowance based upon various factors, including
payment history and vendor communication. Amounts received from vendors may vary from amounts recorded because of potential non-compliance with
certain elements of vendor programs. If our estimated allowances for uncollectible accounts or vendor receivables subsequently prove insufficient, an
additional allowance may be required.
We believe our allowances for doubtful accounts are adequate to cover anticipated losses under current conditions; however, uncertainties
regarding changes in the financial condition of our clients and customers, either adverse or positive, could impact the amount and timing of any additional
provisions for doubtful accounts that may be required.
Stock Compensation
We utilize our Employee Stock and Incentive Plan (the “Employee Plan”) to help attract, retain and incentivize qualified executives, key
employees and non-employee directors to increase our shareholder value and help build and sustain growth. The Employee Plan provides for the granting
of incentive awards in a variety of forms, such as the award of an option, stock appreciation right, restricted stock award, restricted stock unit, deferred
stock unit, among other stock-based awards.
Compensation cost is measured based on the grant date fair value of the award. Depending on the conditions associated with the vesting of the
award, compensation cost is recognized on a straight-line or graded basis, net of estimated forfeitures, over the requisite service period of each award.
We estimate the fair value of each option grant on the date of grant using the Black-Scholes option-pricing model. For certain of the awards that
have a market condition, we estimate the compensation cost using a Monte-Carlo simulation. The estimated fair value for awards involves assumptions for
expected dividend yield, stock price volatility, risk-free interest rates and the expected life of the award.
If, in the future, we determine that another method of estimating an award’s fair value is more reasonable, or, if another method for calculating
these input assumptions is prescribed by authoritative guidance, and, therefore, should be used to estimate expected volatility or expected term, the fair
value calculated for our stock-based compensation could change significantly.
Income Taxes
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The liability method is used for determining our income taxes, under which current and deferred tax liabilities and assets are recorded in
accordance with enacted tax laws and rates. Under this method, the amounts of deferred tax liabilities and assets at the end of each period are determined
using the tax rate expected to be in effect when taxes are actually paid or recovered. Valuation allowances are established to reduce deferred tax assets to
their net realizable value when it is more likely than not that some portion or all of the deferred tax assets will not be realized. In determining the need for
valuation allowances, we have considered and made judgments and estimates regarding estimated future taxable income. These estimates and judgments
include some degree of uncertainty and changes in these estimates and assumptions could require us to adjust the valuation allowances for our deferred tax
assets. The ultimate realization of our deferred tax assets depends on the generation of sufficient taxable income in the applicable taxing jurisdictions.
Although we believe our estimates and judgments are reasonable, actual results may differ, which could be material.
Because we operate in multiple countries, we are subject to the jurisdiction of multiple domestic and foreign tax authorities. Determination of
taxable income in any jurisdiction requires the interpretation of the related tax laws and regulations and the use of estimates and assumptions regarding
significant future events such as the amount, timing and character of deductions, permissible revenue recognition methods under the tax law and the
sources and character of income and tax credits. Changes in tax laws, regulations, foreign currency exchange restrictions or our level of operations or
profitability in each taxing jurisdiction could have an impact on the amount of income taxes that we provide during any given year.
Long-Lived Assets, Goodwill and Intangible Assets
Long-lived assets include property, intangible assets, goodwill and certain other assets. We make judgments and estimates in conjunction with
the carrying value of these assets, including amounts to be capitalized, depreciation and amortization methods and useful lives. Additionally, we review
long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. We
review goodwill for impairment at least annually, on October 1. We record impairment losses in the period in which we determine the carrying amount is
not recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future net cash flows
expected to be generated by the asset. This may require us to make judgments regarding long-term forecasts of our future revenues and costs related to the
assets subject to review.
Item 7A.
Quantitative and Qualitative Disclosures About Market Risk
Not applicable.
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Item 8.
Financial Statements and Supplementary Data
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
PFSweb, Inc. and Subsidiaries
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets
Consolidated Statements of Operations and Comprehensive Income (Loss)
Consolidated Statements of Shareholders’ Equity
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements
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36
37
38
39
40
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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Shareholders and Board of Directors
PFSweb, Inc.
505 Millennium Dr.
Allen, TX 75013
Opinion on the Consolidated Financial Statements
We have audited the accompanying consolidated balance sheets of PFSweb, Inc. and subsidiaries (the “Company”) as of December 31, 2019
and 2018, the related consolidated statements of operations and comprehensive income (loss), shareholders’ equity, and cash flows for the years then
ended, and the related notes (collectively referred to as the “consolidated financial statements”). In our opinion, the consolidated financial statements
present fairly, in all material respects, the financial position of the Company at December 31, 2019 and 2018, and the results of its operations and its cash
flows for the years then ended, in conformity with accounting principles generally accepted in the United States of America.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (“PCAOB”), the
Company's internal control over financial reporting as of December 31, 2019, based on criteria established in Internal Control - Integrated Framework
(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) and our report dated March 13, 2020 expressed an
unqualified opinion thereon.
Change in Accounting Principle
As discussed in Notes 2 and 12 to the consolidated financial statements, the Company changed its method of accounting for leases in 2019 due
to the adoption of Accounting Standards Codification Topic 842, Leases.
Basis for Opinion
These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the
Company’s consolidated financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to be
independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and
Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud.
Our audits included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to
error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts
and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made
by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that our audits provide a reasonable
basis for our opinion.
/s/ BDO USA, LLP
We have served as the Company's auditor since 2015.
Dallas, Texas
March 13, 2020
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PFSWEB, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
AS OF DECEMBER 31
(In thousands, except share data)
CURRENT ASSETS:
Cash and cash equivalents
Restricted cash
ASSETS
Accounts receivable, net of allowance for doubtful accounts of $1,071 and $585 at December 31, 2019 and
December 31, 2018, respectively
Inventories, net of reserves of $291 and $298 at December 31, 2019 and December 31, 2018, respectively
Other receivables
Prepaid expenses and other current assets
Total current assets
PROPERTY AND EQUIPMENT, net
OPERATING LEASE RIGHT-OF-USE ASSETS, net
IDENTIFIABLE INTANGIBLES, net
GOODWILL
OTHER ASSETS
Total assets
CURRENT LIABILITIES:
Trade accounts payable
Accrued expenses
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current portion of operating lease liabilities
Current portion of long-term debt and finance lease obligations
Deferred revenue
Total current liabilities
LONG-TERM DEBT AND FINANCE LEASE OBLIGATIONS, less current portion
DEFERRED REVENUE, less current portion
DEFERRED RENT
OPERATING LEASE LIABILITIES
OTHER LIABILITIES
Total liabilities
COMMITMENTS AND CONTINGENCIES
SHAREHOLDERS’ EQUITY:
Preferred stock, $1.00 par value; 1,000,000 shares authorized; none issued or outstanding
Common stock, $0.001 par value; 35,000,000 shares authorized; 19,465,877 and 19,294,296 issued at December
31, 2019 and December 31, 2018, respectively; and 19,432,410 and 19,260,829 outstanding at December 31,
2019 and December 31, 2018, respectively
Additional paid-in capital
Accumulated deficit
Accumulated other comprehensive loss
Treasury stock at cost, 33,467 shares
Total shareholders’ equity
Total liabilities and shareholders’ equity
2019
2018
$
12,434 $
214
72,262
3,281
3,324
6,954
98,469
18,436
36,403
1,135
45,393
3,772
15,419
207
72,415
6,090
4,014
6,943
105,088
21,496
—
1,803
45,185
3,501
$
$
203,608 $
177,073
44,640 $
21,625
8,904
2,971
6,058
84,198
34,829
1,398
—
33,295
3,046
47,580
24,623
—
2,610
7,328
82,141
39,348
1,927
4,625
—
2,449
156,766
130,490
—
19
158,192
(109,943)
(1,301)
(125)
46,842
$
203,608 $
—
19
155,455
(107,773)
(993)
(125)
46,583
177,073
The accompanying notes are an integral part of these consolidated financial statements.
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PFSWEB, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS)
FOR THE YEARS ENDED DECEMBER 31
(In thousands, except per share data)
REVENUES:
Service fee revenue
Product revenue, net
Pass-through revenue
Total revenues
COSTS OF REVENUES:
Cost of service fee revenue
Cost of product revenue
Cost of pass-through revenue
Total costs of revenues
Gross profit
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES
Income from operations
INTEREST EXPENSE, net
Income (loss) from operations before income taxes
INCOME TAX EXPENSE
NET INCOME (LOSS)
NET INCOME (LOSS) PER SHARE:
Basic
Diluted
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING:
Basic
Diluted
COMPREHENSIVE INCOME (LOSS):
Net income (loss)
Foreign currency translation adjustment, net of taxes
TOTAL COMPREHENSIVE INCOME (LOSS)
2019
2018
$
214,382 $
230,484
26,613
53,027
294,022
141,616
25,158
53,027
219,801
74,221
73,334
887
1,896
(1,009)
1,161
(2,170) $
(0.11) $
(0.11) $
19,449
19,449
(2,170) $
(308)
(2,478) $
34,350
61,326
326,160
146,827
32,710
61,326
240,863
85,297
78,800
6,497
2,499
3,998
2,770
1,228
0.06
0.06
19,203
19,826
1,228
(1,063)
165
$
$
$
$
$
The accompanying notes are an integral part of these consolidated financial statements.
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PFSWEB, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
(In thousands, except share data)
Common Stock
Shares
Amount
Additional
Paid-In
Capital
150,614 $
—
$
Balance, December 31, 2017
19,058,685
$
Net income
Impact of the adoption of new
accounting pronouncement
Stock-based compensation
expense
Exercise of stock options
Issuance of restricted stock
Tax withholding on restricted
stock
Shares issued related to
acquisitions
Foreign currency translation
adjustment, net of taxes
—
—
—
68,698
89,915
—
76,998
—
Balance, December 31, 2018
19,294,296
Net loss
Stock-based compensation
expense
Exercise of stock options
Issuance of restricted stock
Tax withholding on restricted
stock
Foreign currency translation
adjustment, net of taxes
—
—
9,500
162,081
—
—
Treasury Stock
Shares
Amount
33,467 $
—
(125) $
—
Accumulated
Deficit
(109,281) $
1,228
280
—
—
—
—
—
Accumulated
Other
Comprehensive
Income (Loss)
70
—
—
—
—
—
—
—
—
—
—
—
—
—
—
(107,773)
(2,170)
(1,063)
(993)
—
—
33,467
—
—
—
—
—
—
(109,943) $
—
—
—
—
—
—
—
—
(308)
(1,301)
—
33,467 $
—
(125) $
Total
Shareholders'
Equity
41,297
1,228
280
4,032
350
—
(363)
822
(1,063)
46,583
(2,170)
3,027
14
—
(304)
(308)
46,842
—
—
—
—
—
—
—
(125)
—
—
—
—
—
19
—
—
—
—
—
—
—
—
19
—
—
—
—
—
—
—
4,032
350
—
(363)
822
—
155,455
—
3,027
14
—
(304)
—
158,192 $
Balance, December 31, 2019
19,465,877
$
19
$
The accompanying notes are an integral part of these consolidated financial statements.
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PFSWEB, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED DECEMBER 31
(In thousands)
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income (loss)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
Depreciation and amortization
Amortization of debt issuance costs
Provision for doubtful accounts
Provision for excess and obsolete inventory
Loss on disposition of fixed assets
Loss on early extinguishment of debt
Deferred income taxes
Stock-based compensation expense
Changes in operating assets and liabilities:
Accounts receivable
Inventories
Prepaid expenses, other receivables and other assets
Deferred rent
Operating leases
Trade accounts payable, deferred revenue, accrued expenses and other liabilities
Net cash provided by operating activities
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment
Proceeds from sale of property and equipment
Net cash used in investing activities
CASH FLOWS FROM FINANCING ACTIVITIES:
Net proceeds from issuance of common stock
Taxes paid on behalf of employees for withheld shares
Payments on performance-based contingent payments
Payments on finance lease obligations
Payments on term loan
Payments on revolving loan
Borrowings on revolving loan
Debt issuance costs
Payments on other debt
Borrowings on other debt
Net cash used in financing activities
EFFECT OF EXCHANGE RATES ON CASH AND CASH EQUIVALENTS
NET DECREASE IN CASH AND CASH EQUIVALENTS
Cash and cash equivalents, beginning of period
Restricted cash, beginning of period
CASH AND CASH EQUIVALENTS AND RESTRICTED CASH, beginning of period
Cash and cash equivalents, end of period
Restricted cash, end of period
CASH AND CASH EQUIVALENTS AND RESTRICTED CASH, end of period
SUPPLEMENTAL CASH FLOW INFORMATION
Cash paid for income taxes
Cash paid for interest
Non-cash investing and financing activities:
Property and equipment acquired under long-term debt and finance leases
Performance-based contingent payments through stock issuance
2019
2018
$
(2,170) $
1,228
10,367
79
1,016
(3)
133
—
476
11,367
144
154
123
62
144
244
3,027
4,032
(894)
2,811
8,173
—
(7,112)
(5,044)
10,859
(3,912)
159
(3,753)
14
(304)
—
(1,644)
—
(148,331)
143,031
—
(3,274)
1,105
(9,403)
(681)
(2,978)
15,419
207
15,626
$
$
12,434
214
12,648 $
910 $
1,917
2,956
—
(1,525)
(890)
1,294
(742)
—
(4,070)
11,565
(4,936)
54
(4,882)
350
(363)
(849)
(2,505)
(27,000)
(126,743)
149,010
(283)
(1,556)
—
(9,939)
(410)
(3,666)
19,078
214
19,292
15,419
207
15,626
2,641
2,237
2,590
822
The accompanying notes are an integral part of these consolidated financial statements.
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PFSWEB, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
1. Overview
PFSweb, Inc. and its subsidiaries are collectively referred to as the “Company”, “us”, “we” or “our”; “Supplies Distributors” collectively refers
to Supplies Distributors, Inc. and its subsidiaries; “CrossView” refers to CrossView, LLC.; and “PFSweb” refers to PFSweb, Inc. and its subsidiaries,
excluding Supplies Distributors.
PFSweb is a global provider of omni-channel commerce solutions, including a broad range of technology, infrastructure and professional
services, to major brand name companies and others seeking to optimize their supply chain and to enhance their online and traditional business channels
and initiatives in the United States, Canada and Europe. PFSweb’s service offerings include website design, creation and integration, digital agency and
marketing, eCommerce technologies, order management, customer care, logistics and fulfillment, financial management and professional consulting.
Supplies Distributors and PFSweb operate under distributor agreements with Ricoh Company Limited and Ricoh USA Inc., a strategic business
unit within the Ricoh Family Group of Companies (collectively hereafter referred to as “Ricoh”), under which Supplies Distributors acts as a distributor of
various Ricoh products. Supplies Distributors sells its products in the United States, Canada and Europe. Pursuant to agreements between PFSweb and
Supplies Distributors, PFSweb provides transaction management and fulfillment services to Supplies Distributors.
The majority of Supplies Distributors’ revenue is generated by its sale of product purchased from Ricoh. Under the distributor agreements,
which are subject to periodic renewals, Ricoh sells product to Supplies Distributors and reimburses Supplies Distributors for certain freight costs, direct
costs incurred in passing on any price decreases offered by Ricoh to Supplies Distributors or its customers to cover price protection and certain special bids,
the cost of products provided to replace defective product returned by customers and other certain expenses, as defined. Supplies Distributors can return to
Ricoh product rendered obsolete by Ricoh engineering changes after customer demand ends. Ricoh determines when a product is obsolete. Ricoh and
Supplies Distributors also have agreements under which Ricoh reimburses or collects from Supplies Distributors amounts calculated in certain inventory
cost adjustments. Supplies Distributors passes through to customers marketing programs specified by Ricoh and administers such programs according to
Ricoh guidelines.
Supplies Distributors also maintains agreements with certain additional clients where it operates as an agent for the resale of product between
the client and the customer, and records product revenue net of cost of product revenue as a component of service fee revenue.
2. Significant Accounting Policies
Principles of Consolidation
All intercompany accounts and transactions have been eliminated in consolidation.
Use of Estimates
The preparation of consolidated financial statements and related disclosures in conformity with accounting principles generally accepted in the
United States of America (“US GAAP”) requires management to make judgments, estimates and assumptions that affect the reported amounts of assets,
liabilities, revenues and expenses and disclosure of contingent assets and liabilities. The recognition and allocation of certain revenues and selling, general
and administrative expenses in these consolidated financial statements also require management estimates and assumptions.
Estimates and assumptions about future events and their effects cannot be determined with certainty. The Company bases its estimates on
historical experience and various other assumptions believed to be applicable and reasonable under the circumstances. These estimates may change as new
events occur, as additional information is obtained and as the operating environment changes. These changes have been included in the consolidated
financial statements as soon as they became known. In addition, management is periodically faced with uncertainties, the outcomes of which are not within
its control and will not be known for prolonged periods of time. Based on a critical assessment of accounting policies and the underlying judgments and
uncertainties affecting the application of those policies, management believes the Company’s consolidated financial statements are fairly stated in
accordance with US GAAP and provide a fair presentation of the Company’s financial position and results of operations.
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Revenue and Cost Recognition
The Company derives revenue primarily from services provided under contractual arrangements with our clients or from the sale of products
under our distributor agreements. The majority of our revenue is derived from contracts and projects that can span from a few months to three to five years.
The Company recognizes revenue when control of the promised goods or services is transferred to its customers, in an amount that reflects the
consideration that we expect to receive in exchange for those goods or services. Control is transferred to a client or customer when, or as, the client or
customer obtains control over that asset. The transaction price includes fixed and, in certain contracts, variable consideration.
Variable consideration contained within our contracts includes discounts, rebates, incentives, penalties and other similar items. When a contract
includes variable consideration, the Company estimates the variable consideration to determine whether any of it needs to be constrained. The Company
includes the variable consideration in the transaction price only to the extent that it is probable that a significant reversal of the amount of cumulative
revenue recognized will not occur when the uncertainty associated with the variable consideration is subsequently resolved. We estimate variable
consideration and constraints based on our review of the contract terms and conditions. Variable consideration and constraint amounts are the most likely
amounts based on our history with the customer. If no history is available, then we will recognize the most likely amount based on the range of possible
consideration amounts. Variable consideration was not significant for the years ended December 31, 2019 and 2018 or any other reporting period presented.
Variable consideration and constraints are updated at each reporting date.
The Company’s billings for reimbursement of out-of-pocket expenses related to our Service Fee Revenues, consisting primarily of freight and
shipping supplies, are included in pass-through revenues. Other items included in pass-through revenues include travel and certain third-party vendor
expenses such as telecommunication charges. These other pass-through revenues are not deemed a material percentage of total revenues. In certain of our
contracts, our clients elect to handle shipping related costs. Therefore, we present pass-through revenues separately, as we believe it provides better
transparency to our core services.
Incremental costs to obtain a contract (such as sales commissions) are expensed when incurred when the amortization period is 1 year or less;
otherwise, incremental contract costs are expensed over time as promised goods and services are transferred to a customer. Recurring operating costs for
contracts with customers are recognized as incurred. Certain eligible, nonrecurring costs incurred in the initial phases of our contracts are capitalized when
such costs (1) relate directly to the contract, (2) generate or enhance resources that will be used in satisfying the performance obligation in the future and
(3) are expected to be recovered. Capitalized amounts are monitored regularly for impairment.
The Company enters into contracts with customers that contain multiple promises to transfer control of multiple products and/or services. To the
extent a contract includes provisioning multiple products or services, judgment is applied to determine whether promised deliverables are distinct and are
distinct in the context of the contract. If this criteria is not met, sales of different products or services are accounted for as a combined performance
obligation. For arrangements with multiple distinct performance obligations, consideration is allocated among the performance obligations based on their
relative standalone selling price. Standalone selling price is the price at which we would sell a promised good or service separately to the customer. Our
warranties generally provide a customer with assurance that the related deliverable will function as the parties intended because it complies with agreed-
upon specifications and is therefore not considered an additional performance obligation in the contract.
The Company may execute more than one contract or agreement with a single customer. The separate contracts or agreements may be viewed as
one combined arrangement or separate agreements for revenue recognition purposes. In order to reach appropriate conclusions regarding whether such
agreements should be combined, the Company evaluates whether the agreements were negotiated as a package with a single commercial objective, whether
the amount of consideration to be paid in one agreement depends on the price and/or performance of another agreement, or whether the good or services
promised in the agreements represent a single performance obligation. The conclusions reached can impact the identification of distinct performance
obligations, allocation of the transaction price to each performance obligation and the timing of revenue recognition related to those arrangements
For contracts recognized over time, we recognize the estimated loss to the extent the project has been completed based on actual hours incurred
compared to the total estimated hours. A loss is recognized when the current estimate of the consideration we expect to receive, modified to include any
variable consideration, is less than the current estimate of total costs for the contract.
Service Fee Revenue
The Company’s service fee revenue primarily relates to our order to cash, fulfillment, customer care, consulting, design, digital marketing and
technology services. The Company typically charges its service fee revenue on either a time and materials, fixed price, cost-plus a margin, a percent of
shipped revenue, or retainer basis for professional services, or a per transaction basis,
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such as a per item basis for fulfillment services or a per labor hour basis for customer contact center services. Additional fees are billed for other services.
Product Revenue
Depending on the terms of the customer arrangement, product revenue and product cost is recognized at the point the customer gains control of
the asset. The specific point in time when control transfers depends on the contract with the customer. Typically, our terms are Freight on Board (“FOB”)
Shipping point, which we believe to be indicative of when control is transferred. We permit our customers to return product. Product revenue is reported
net of projected future returns. Future returns are estimated based on historical return information. Management also considers any other current
information and trends in making estimates.
Gross versus Net Revenue
In instances where revenue is derived from product sales from a third-party, we record revenue on a gross basis when we are a principal to the
transaction and net of costs when we are acting as an agent between the customer or client and the vendor. We are the principal and therefore record
revenue on a gross basis if we control a promised good or service before transferring that good or service to the customer. We are an agent and record
revenue on a net basis for what we retain for agency services if our role is to arrange for another entity to control the promised goods or services.
Practical expedients
The standard allows entities to use several practical expedients, including the as-invoiced practical expedient, determining whether a significant
financing component exists, treatment of sales and usage-based taxes, and the recognition of certain incremental costs of obtaining a contract with a client
or customer. Contracts of less than a year with a financing component will be expensed in that period as a practical expedient. Our current contracts do not
have a financing component. Commissions on contracts of less than one year will be expensed as a practical expedient. Commissions will be capitalized
on contracts over one year. As of December 31, 2019 and 2018, we did not have any material commissions on contracts in excess of one year. We also
present our revenues net of sales and usage-based tax as a practical expedient.
Contract modifications
Contract modifications are routine in our industry. For each modification, the Company assesses whether the modification changes the scope
and or price of the original agreement and whether those changes are commensurate with stand-alone selling price. Based on the results of this assessment,
the Company either accounts for the modification as a separate contract, as a change in the original contract, or as a termination of the old contract and
creation of a new contract in accordance with Accounting Standards Codification (“ASC”) 606-10-25-12.
Concentration of Business and Credit Risk
During 2019, two clients contributing to both the PFS Operations and LiveArea business segments represented more than 10% of the
Company’s consolidated total revenues. The largest client represented $40.6 million, or 14%, of consolidated total revenues. The second largest client
represented $29.5 million, or 10%, of consolidated total revenues. There were no other such concentrations in 2019. During 2018, one product customer or
service fee client relationship represented more than 10% of the Company’s consolidated total revenues. As of December 31, 2019, one client exceeded
10% of the Company’s total accounts receivable. As of December 31, 2018, no client exceeded 10% of the Company’s total accounts receivable.
Cash and Cash Equivalents
Cash equivalents are defined as short-term highly liquid investments with original maturities, when acquired, of three months or less. At times,
the Company has cash balances in domestic bank accounts that exceed Federal Deposit Insurance Corporation insured limits. The Company has not
experienced any losses related to these cash concentrations.
Accounts Receivable
The Company recognizes revenue and records trade accounts receivable, pursuant to the methods described above, when collectability is
reasonably assured. Collectability is evaluated in the aggregate and on an individual customer or client basis taking into consideration payment due date,
historical payment trends, current financial position, results of independent credit evaluations and payment terms. Related reserves are determined by either
using percentages applied to certain aged receivable categories based on historical results, reevaluated and adjusted as additional information is received, or
a specific identification method. After all attempts to collect a receivable have failed, the receivable is written off against the allowance for doubtful
accounts.
Other Receivables
Other receivables primarily include amounts due from Ricoh for costs incurred by the Company under the distributor agreements and value
added tax receivables.
Inventories
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Inventories (all of which are finished goods) are stated at the lower of weighted average cost and net realizable value. The Company establishes
inventory reserves based upon estimates of declines in values due to inventories that are slow moving or obsolete, excess levels of inventory or values
assessed at lower than cost.
Supplies Distributors assumes responsibility for slow-moving inventory under its Ricoh distributor agreements, subject to certain termination
rights, but has the right to return product rendered obsolete by engineering changes, as defined. In the event PFSweb, Supplies Distributors and Ricoh
terminate the distributor agreements, the agreements provide for the parties to mutually agree on a plan of disposition of Supplies Distributors’ then
existing inventory.
Property and Equipment
The Company makes judgments and estimates in conjunction with the carrying value of property and equipment, including amounts to be
capitalized, depreciation and amortization methods and useful lives. Property and equipment are stated at cost and are depreciated using the straight-line
method over the estimated useful lives of the respective assets. Capitalized implementation costs are depreciated over the respective client expected
performance period. Leasehold improvements are amortized over the shorter of the useful life of the related asset or the remaining lease term.
When events or changes in circumstances indicate that the carrying amount of our property and equipment might not be recoverable, the
expected future undiscounted cash flows from the asset are estimated and compared with the carrying amount of the asset. If the sum of the estimated
undiscounted cash flows is less than the carrying amount of the asset, an impairment loss is recorded. The impairment loss is measured by comparing the
fair value of the asset with its carrying amount. Fair value is generally determined based on discounted cash flows or appraised values, as appropriate.
Leases
We account for leases in accordance with ASC 842, Leases. Lease assets and liabilities are recognized at the commencement date of an
arrangement where it is determined at inception that a lease exists. Lease assets represent the right to use an underlying asset for the lease term and lease
liabilities represent the obligation to make lease payments arising from the lease. These assets and liabilities are initially recognized based on the present
value of lease payments over the lease term. As most of our leases do not provide an implicit rate, we use an incremental borrowing rate based on the
information available at the lease commencement date to discount payments to the present value. Some of these leases contain rent escalation clauses either
fixed or adjusted periodically for inflation or market rates that are factored into our determination of lease payments. We also have variable lease payments
that do not depend on a rate or index, primarily for items such as common area maintenance and real estate taxes, which are recorded as variable cost when
incurred. The lease asset excludes incentives and initial direct costs incurred. Lease terms include options to extend or terminate the lease when it is
reasonably certain that we will exercise that option.
Our operating leases are included in operating lease right-of-use assets, current portion of operating lease liabilities and operating lease
liabilities on the consolidated balance sheets. Our finance leases are included in property and equipment, long-term debt and finance lease obligations and
current portion of long-term debt and finance lease obligations on the consolidated balance sheets. Leases with an initial term of 12 months or less are not
recorded on the consolidated balance sheets. The expense for these short-term leases and operating leases is recognized on a straight-line basis over the
lease term. We have lease agreements with lease and non-lease components and have elected to combine as a single lease component. In addition, we
utilized the portfolio approach to group leases with similar characteristics and did not use hindsight to determine lease term.
Definite-Lived Intangible Assets
The Company’s definite-lived intangible assets are primarily comprised of non-compete agreements, trade names, customer relationships and
developed technology.
Definite-lived intangible assets are amortized over their estimated useful life and only tested for impairment whenever events or circumstances
indicate that the carrying amount of an asset may not be recoverable. An impairment loss would be recognized when the carrying amount of the asset
exceeds the estimated undiscounted future cash flows expected to result from the use of the asset and its eventual disposition. The impairment loss to be
recorded would be the excess of the asset’s carrying value over its fair value. Fair value is determined using a discounted cash flow analysis or other
valuation technique.
Goodwill
Goodwill represents the excess of the purchase price over the fair value of the identifiable net assets acquired. Goodwill and other intangible
assets with indefinite lives are not amortized to operations, but instead are reviewed for impairment at least annually on October 1, or more frequently when
there is an indicator of impairment. Goodwill impairment exists when a reporting unit’s goodwill carrying value exceeds its implied fair value. The
Company has no intangible asset with indefinite useful lives, other than goodwill.
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Accounting Standards Update (“ASU”) Topic 350: Testing Goodwill for Impairment (“ASU Topic 350”) permits an entity to make a qualitative
assessment of whether it is more likely than not that a reporting unit’s fair value is less than its carrying amount before applying a two-step goodwill
impairment test. This qualified assessment is referred to as “Step 0.” When performing Step 0, an entity evaluates relevant events and circumstances,
including but not limited to, macroeconomic conditions, industry and market conditions, overall financial performance, reporting unit specific events and
entity specific events. If, after completing Step 0, an entity concludes that it is not more likely than not that the fair value of the reporting unit is less than its
carrying amount, it would not be required to perform a two-step impairment test for that reporting unit.
In the event that the conclusion of Step 0 requires the two-step test, the first step compares the fair value of the reporting unit with its carrying
value, including goodwill. If the fair value of the reporting unit is less than its carrying value, an indication of goodwill impairment exists for the reporting
unit and the entity must perform step two of the impairment test. Under step two, an impairment loss is recognized for any excess of the carrying amount of
the reporting unit’s goodwill over the implied fair value of that goodwill. The implied fair value of goodwill is determined by allocating the fair value of the
reporting unit in a manner similar to a purchase price allocation and the residual fair value after this allocation is the implied fair value of the reporting unit
goodwill. Fair value of the reporting unit is determined using a discounted cash flow analysis. If the fair value of the reporting unit exceeds its carrying
value, step two does not need to be performed. An impairment loss is recognized to the extent that the carrying amount of goodwill exceeds its implied fair
value.
If the Company is required to perform the two-step test described in the preceding paragraph, it would determine fair value using generally
accepted valuation techniques, including discounted cash flows and market multiple analyses. These types of analyses contain uncertainties because they
require management to make assumptions and to apply judgment to estimate industry economic factors and the profitability of future business strategies.
The Company’s valuation methodology for assessing impairment would require management to make judgments and assumptions based on
historical experience and projections of future operating performance. If these assumptions differ materially from future results, the Company may record
impairment charges in the future.
Foreign Currency Translation and Transactions
The functional currency of each of the Company’s foreign subsidiaries is local currency. Assets and liabilities are translated at exchange rates in
effect at the end of the period and income and expense items are translated at the average exchange rates on a monthly basis. Translation adjustments are
accumulated and reported as a component of accumulated other comprehensive income (loss) in the consolidated statements of shareholders’ equity.
The Company includes currency gains and losses on short-term intercompany advances in the determination of net income and loss. The
Company reports gains and losses on intercompany foreign currency transactions that are of a long-term investment nature as a component of accumulated
other comprehensive income (loss) in the consolidated statements of shareholders’ equity.
Stock-Based Compensation
The Company uses stock-based compensation, including stock options, deferred stock units and other market and performance stock-based
awards to provide long-term performance incentives for its executives, key employees and non-employee directors. From the service inception date to the
grant date, the Company recognizes compensation cost for all share-based payments based on the reporting date fair value of the award. After the grant
date, compensation cost is measured based on the grant date fair value. Depending on the conditions associated with the vesting of the award, compensation
cost is recognized on a straight-line or graded basis, net of estimated forfeitures, over the requisite service period of each award. The Company records
compensation cost as a component of selling, general and administrative expenses in the consolidated statements of operations.
The Company estimates the fair value of each option grant on the date of grant using the Black-Scholes option-pricing model and estimates the
compensation cost for certain of the awards that have a market condition using a Monte-Carlo simulation. The estimated fair value for awards involves
assumptions for expected dividend yield, stock price volatility, risk-free interest rates and the expected life of the award.
Income Taxes
Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement
carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates
expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax
assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Valuation allowances are established
when necessary to reduce deferred tax assets to the amount more likely than not to be realized.
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The Company recognizes interest and penalties related to certain tax positions in income tax expense and monitors uncertain tax positions and
recognizes tax benefits only when management believes the relevant tax positions would more likely than not be sustained upon examination.
Fair Value of Financial Instruments
In accordance with ASC 825, Financial Instruments, fair value is determined utilizing a hierarchy of valuation techniques. The three levels of
the fair value hierarchy are as follows:
Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level 2: Inputs, other than quoted prices, that are observable for the asset or liability, either directly or indirectly; these include quoted prices
for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not
active.
Level 3: Unobservable inputs that reflect the reporting entity’s own assumptions.
The carrying value of the Company’s financial instruments, which include cash and cash equivalents, accounts receivable, other receivables,
trade accounts payable and debt, approximate their fair values at December 31, 2019 and 2018 based on short terms to maturity or current market prices
and interest rates or observable inputs such as quoted prices in active markets.
Nonrecurring Fair Value Measurements
The purchase price of business acquisitions is allocated to the tangible and identifiable intangible assets acquired and liabilities assumed based
on their estimated fair values on the acquisition dates, with any excess recorded as goodwill. The Company utilizes Level 3 inputs in the determination of
the initial fair value of assets and liabilities. Non-financial assets such as goodwill, intangible assets, software development costs and property and
equipment are subsequently measured at fair value when there is an indicator of impairment and recorded at fair value only when impairment is recognized.
Impact of Recently Issued Accounting Standards
Pronouncements Recently Adopted
In February 2016, the Financial Accounting Standards Board ("FASB") issued ASU 2016-02, Leases ("ASU 2016- 02"), which requires lessees
to recognize assets and liabilities on the balance sheet for the rights and obligations created by all leases with terms of more than 12 months. In July 2018,
the FASB issued additional authoritative guidance providing companies with an optional transition method to use the effective date of ASU 2016-02 as the
date of initial application of transition and not restate comparative periods. We adopted the standard on January 1, 2019 using this optional transition
method. As such, prior periods have not been recast under the new standard. We elected the package of practical expedients, which allows us to carry
forward historical lease classification, the practical expedient to not separate non-lease components from lease components and the short-term lease
accounting policy election as defined in ASU 2016-02. These practical expedients have been applied to all classes of underlying assets. We implemented
internal controls and a lease accounting software to enable the preparation of financial information on adoption. The standard had a material impact on our
consolidated balance sheets but did not have an impact on the consolidated statements of operations and comprehensive income (loss) and had no impact
on cash provided by or used in operating, investing or financing activities on our consolidated statements of cash flows. The most significant impact was
the recognition of right-of-use assets of $40.8 million and operating lease liabilities of $46.5 million for operating leases at adoption date. The difference
between the right-of-use assets and operating lease liabilities was recorded as an adjustment to deferred rent (lease incentives). The adoption of ASU 2016-
02 had substantially no impact on our finance leases.
Pronouncements Not Yet Adopted
In June 2016, the FASB issued ASU 2016-13, "Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial
Instruments," which requires the measurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces
the existing incurred loss impairment model with an expected loss methodology, which will result in more timely recognition of credit losses. ASU 2016-13
is effective for annual reporting periods, and interim periods within those years, beginning after December 15, 2019 for all public entities, excluding
smaller reporting companies, and after December 15, 2022 for smaller reporting companies. It requires a cumulative effect adjustment to the balance sheet
as of the beginning of the first reporting period in which the guidance is effective. We will adopt ASU 2016-13 on January 1, 2023. We are currently in the
process of evaluating the impact of the adoption of ASU 2016-13 on our consolidated financial statements.
In January 2017, the FASB issued ASU No. 2017-04, “Intangibles-Goodwill and Other (Topic 350): Simplifying the Test for Goodwill
impairment” (“ASU 2017-04”), which removes Step 2 of the goodwill impairment test. A goodwill impairment will now be determined by the amount by
which a reporting unit’s carrying value exceeds its fair value, not to exceed the carrying amount of goodwill. ASU 2017-04 is effective for annual reporting
periods, and interim periods therein, beginning after December 15, 2019,
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with early adoption permitted. We do not expect the adoption of ASU 2017-04 to have a material impact on our consolidated financial statements.
In August 2018, the FASB issued ASU No. 2018-15 "Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing
Arrangement That Is a Service Contract; Disclosures for Implementation Costs Incurred for Internal-Use Software and Cloud Computing Arrangements"
(“ASU 2018-15”), which aligns the accounting for implementation costs incurred in a hosting arrangement that is a service contract with the accounting for
implementation costs incurred to develop or obtain internal-use software under ASC Subtopic 350-40, in order to determine which costs to capitalize and
recognize as an asset. ASU 2018-15 is effective for annual reporting periods, and interim periods within those years, beginning after December 15, 2019
and can be applied either prospectively to implementation costs incurred after the date of adoption or retrospectively to all arrangements. We will adopt on
January 1, 2020 on a prospective basis. We are currently in the process of evaluating the impact of the adoption of ASU 2018-15 but do not expect the
adoption to have a material impact on our consolidated financial statements.
3. Acquisition
On August 5, 2015, we acquired substantially all of the assets and assumed substantially all of the liabilities, in each case, other than certain
specified assets and liabilities, of CrossView an eCommerce systems integrator and provider of a wide range of eCommerce services in the U.S. and
Canada. Consideration paid by us included an initial cash payment of $30.7 million and 553,223 unregistered shares of our common stock. In addition, the
purchase agreement provided for future earn-out payments (“CrossView Earn-out Payments”) payable in 2016, 2017 and 2018 based on the achievement of
certain 2016, 2017 and 2018 financial targets. During the year ended December 31, 2018, we paid an aggregate of $4.1 million in settlement of the 2017
CrossView Earn-out Payments, of which $0.8 million was paid by the issuance of 76,998 restricted shares of our stock. Fair value of performance-based
contingent payments were based on the annual forecast for the acquired entity. As of December 31, 2018, we had no further liability for the CrossView
Earn-out Payments. For the year ended December 31, 2018, we recognized $0.1 million of additional expense related to the change in estimated fair value
of the performance-based contingent payments liability. For the year ended December 31, 2018, we paid $2.4 million of cash in excess of the original
estimate for performance-based contingent payment liability at acquisition date for the CrossView Earn-out Payment. This payment is shown under
changes in trade accounts payable, deferred revenue, accrued expenses and other liabilities within operating activities of our consolidated statements of
cash flows.
4. Revenue from Contracts with Clients and Customers
Performance Obligations and Revenue Recognition Timing
A performance obligation is a promise in a contract to transfer a distinct good or service to the client or customer and is the unit of account in
ASC 606. A contract’s transaction price is allocated to each distinct performance obligation and recognized as revenue when, or as, the performance
obligation is satisfied.
Our performance obligations for the PFS Operations segment (“PFS Operations”), includes order to cash, fulfillment and customer care services
and for the LiveArea Professional Services segment (“LiveArea”), include consulting, design, digital marketing and technology services. For arrangements
with multiple distinct performance obligations, we allocate consideration among the performance obligations based on their relative standalone selling
price. Standalone selling price is the price at which we would sell a promised good or service separately to our client and customers.
We typically price our professional services contracts on either a time and materials, fixed-price or a cost-plus margin basis.
For fixed-price arrangements, we typically recognize revenue based on the input method, as we believe that hours expended over time
proportionately, based on actual hours to budgeted hours during the period, provides the most relevant measure of progress for these contracts. For time and
materials contracts, we recognize revenue monthly based on the actual hours worked at the labor rates by job category and cost of materials plus margin.
We recognize revenue for a performance obligation satisfied over time only if we can reasonably measure our progress toward complete satisfaction of the
performance obligation. In some circumstances (for example, in the early stages of a contract), we may not be able to reasonably measure the outcome of a
performance obligation, but we expect to recover the costs incurred in satisfying the performance obligation. In those circumstances, we shall recognize
revenue only to the extent of the costs incurred until such time that we can reasonably measure the outcome of the performance obligation.
Contracts that are billed on a time and materials basis typically are structured such that the amount the company bills at each point in time
corresponds directly with the value of our performance to date. We have elected the ‘as-invoiced’ practical expedient for these contracts.
In addition, PFS Operations has certain product revenue where it acts as a reseller in which we have determined we do not have ultimate control
of the provisioning of the performance obligation. For these agreements, we recognize net revenue at a point in time when control transfers to the customer,
typically at FOB shipping point.
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Remaining performance obligations represent the transaction price of firm orders for which work has not yet been performed. This amount does
not include 1) contracts that are less than one year in duration, 2) contracts for which we recognize revenue based on the right to invoice for services
performed, or 3) variable consideration allocated entirely to a wholly unsatisfied performance obligation. Much of our revenue qualifies for one of these
exemptions. As of December 31, 2019, the aggregate amount of the transaction price allocated to remaining performance obligations for contracts with an
original expected duration of one year or more was $11.8 million. We expect to recognize revenue on approximately 87% of the remaining performance
obligations in 2020, 98% through 2021 and the remaining recognized thereafter.
Contract Assets and Contract Liabilities
Contract assets primarily relate to our rights to consideration for work completed but not billed at the reporting date and costs to fulfill assets
capitalized for PFS Operations implementation services. The contract assets are reclassified as receivables when the rights become unconditional. Costs to
Fulfill assets related to deferred costs, which are included within other current assets, other assets and to software development costs, which are included
within property and equipment in our consolidated balance sheets. The contract liabilities primarily relate to the advance consideration received from
clients for contracts, including amounts received for implementation services which are not distinct performance obligations.
Our payment terms vary by the type and location of our clients and the type of services offered. The term between invoicing and when payment
is due is generally not significant.
Contract balances consisted of the following (in thousands):
Contract Assets
Trade Accounts Receivable, net
Unbilled Accounts Receivable
Costs to Fulfill
Total Contract Assets
Contract Liabilities
Accrued Contract Liabilities
Deferred Revenue
Total Contract Liabilities
December 31,
2019
December 31,
2018
$
$
$
$
71,183 $
1,079
4,875
77,137 $
1,806 $
7,456
9,262 $
72,180
235
5,214
77,629
535
9,255
9,790
Changes in costs to fulfill contract assets during the period was a decrease of $0.3 million from December 31, 2018 to December 31, 2019,
primarily due to an increase of approximately $6.1 million from new projects, offset by approximately $6.4 million of amortization and recognition of costs
in the year ended December 31, 2019. Changes in costs to fulfill contract assets during the period from January 1, 2018 to December 31, 2018 was a
decrease of $1.2 million, primarily due to an increase of approximately $4.6 million from new projects, offset by approximately $5.8 million of
amortization and recognition of costs in the year ended December 31, 2018.
Changes in contract liabilities during the period was a decrease of $0.5 million in our contract liabilities from December 31, 2018 to
December 31, 2019, primarily due to an increase of approximately $10.8 million from new projects, offset by approximately $11.3 million of amortization
and recognition of revenue in the year ended December 31, 2019. Contract losses for the year ended December 31, 2019 were not material. Changes in
contract liabilities during the period from January 1, 2018 to December 31, 2018 was a decrease of $1.5 million in our contract liabilities, primarily due to
an increase of approximately $8.1 million from new projects, offset by approximately $9.6 million of amortization and recognition of revenue in the year
ended December 31, 2018. We recognized a $0.2 million contract loss for the year ended December 31, 2018.
The timing of revenue recognition, billings and cash collections results in billed accounts receivable, unbilled receivables and customer
advances and deposits (contract liabilities) on the consolidated balance sheet.
Changes in the contract asset and liability balances during the years ended December 31, 2019 and 2018 were not materially impacted by any
other factors.
The following table presents our revenues, excluding sales and usage-based taxes, disaggregated by revenue source (in thousands):
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Table of Contents
Revenues:
Service fee revenue
Product revenue, net
Pass-through revenue
Total revenues
Year Ended December 31, 2019
Year Ended December 31, 2018
PFS
Operations
LiveArea
Professional
Services
Total
PFS
Operations
LiveArea
Professional
Services
Total
$
$
139,490 $
74,892 $
214,382 $
148,071 $
82,413 $
230,484
26,613
50,296
2,731
26,613
53,027
34,350
59,315
—
2,011
34,350
61,326
216,399 $
77,623 $
294,022 $
241,736 $
84,424 $
326,160
The following table presents our revenues, excluding sales and usage-based taxes, disaggregated by timing of revenue recognition (in
thousands):
Revenues:
Over time
Point-in-time
Total revenues
Year Ended December 31, 2019
Year Ended December 31, 2018
PFS
Operations
LiveArea
Professional
Services
Total
PFS
Operations
LiveArea
Professional
Services
$
$
189,786 $
76,645 $
266,431 $
207,385 $
84,274 $
26,613
978
27,591
34,351
150
216,399 $
77,623 $
294,022 $
241,736 $
84,424 $
The following table presents our revenues, excluding sales and usage-based taxes, disaggregated by region (in thousands):
Year Ended December 31, 2019
Year Ended December 31, 2018
PFS
Operations
LiveArea
Professional
Services
Total
PFS
Operations
LiveArea
Professional
Services
$
$
178,760 $
68,684 $
247,444 $
194,496 $
73,653 $
37,639
8,939
46,578
47,240
10,771
216,399 $
77,623 $
294,022 $
241,736 $
84,424 $
Revenues by region:
North America
Europe
Total revenues
5. Property and Equipment
The components of property and equipment as of December 31, 2019 and 2018 are as follows (in thousands):
Total
291,659
34,501
326,160
Total
268,149
58,011
326,160
Purchased and capitalized software costs
Furniture, fixtures and equipment
Computer equipment
Leasehold improvements
In-process assets
Less-accumulated depreciation and amortization
Property and equipment, net
December 31,
2019
2018
$
37,968 $
36,894
Depreciable
Life
2-7 years
29,899
15,034
15,392
1,457
99,750
(81,314)
28,749
2-10 years
15,265
2-6 years
14,939
2-10 years
1,897
97,744
(76,248)
$
18,436 $
21,496
Depreciation and amortization expense related to property and equipment, excluding finance leases, for the years ended December 31, 2019 and
2018 was $8.3 million and $7.6 million, respectively.
The Company’s property and equipment held under finance leases amount to approximately $1.9 million and $2.9 million, net of accumulated
amortization of approximately $2.5 million and $2.8 million, at December 31, 2019 and 2018, respectively. Depreciation and amortization expense related
to finance leases for the years ended December 31, 2019 and 2018 was $1.4 million and $2.2 million, respectively.
6. Goodwill and Identifiable Intangibles, Net
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Table of Contents
During 2019 goodwill increased by $0.3 million and decreased by $0.5 million in 2018 due to the impact of foreign currency translation. The
Company’s annual goodwill impairment test as of October 1, 2019 was performed for all reporting units by completing a Step 1 quantitative test. Based on
the result of our impairment test, the fair values of our reporting units exceed their carrying values, resulting in no impairment. Discount rates, growth rates
and cash flow projections are the assumptions that are most sensitive and susceptible to change as they require significant management judgment. In
addition, certain future events and circumstances, including deterioration of market conditions, higher cost of capital, a decline in actual and expected
consumption and demand, could result in changes to these assumptions and judgments. A revision of these assumptions could cause the fair value of the
reporting unit to fall below its respective carrying value. As for all of the Company's reporting units, if in future years, the reporting unit's actual results are
not consistent with the Company's estimates and assumptions used to calculate fair value, the Company may be required to recognize material impairments
to goodwill. During 2018, the Company determined that it was not more likely than not that the reporting unit’s fair value was less than its carrying value
and, therefore, did not complete the prescribed two-step goodwill impairment test and thus the Company did not record any goodwill impairment
during 2018. We have determined that our reporting units are equivalent to our operating segments. The Company’s goodwill by reporting unit was $23.2
million and $23.0 million for our LiveArea Professional Services segment and $22.2 million and $22.2 million for our PFS Operations segment at
December 31, 2019 and December 31, 2018, respectively.
The following table presents the gross carrying value and accumulated amortization for identifiable intangibles (in thousands):
Gross Carrying
Value
December 31, 2019
Accumulated
Amortization
$
1,250
$
(1,250)
$
570
45
10,120
1,509
492
(570)
(45)
(8,989)
(1,509)
(488)
Net Carrying
Value
Gross Carrying
Value
December 31, 2018
Accumulated
Amortization
Net Carrying
Value
Estimated Useful Life
from Acquisition
— $
—
—
1,131
—
4
1,250 $
(1,250) $
569
45
10,071
1,487
493
(569)
(45)
(8,278)
(1,487)
(483)
—
—
—
2.25 - 2.5 years
1- 3.5 years
2.5 years
1,793
1.6 - 9 years
—
10
2.5 - 3 years
9 years
$
13,986
$
(12,851)
$
1,135 $
13,915 $
(12,112) $
1,803
Trade names
Non-compete
agreements
Leasehold
Customer
relationships
Developed
technology
Other intangibles
Total definite-
lived
identifiable
intangible
assets
Definite-Lived Identifiable Intangible Asset Amortization
The changes in the net carrying values of identifiable intangible assets during 2019 and 2018 were primarily due to amortization expense of $0.7
million and $1.6 million, respectively, as well as the impact of foreign currency translation. Amortization expense is included in selling, general and
administrative expenses in 2019 and 2018, respectively, in the consolidated statements of operations. The estimated amortization expense for each of the
next five years is as follows (in thousands):
2020
2021
2022
2023
2024
7. Inventory Financing
$
470
282
197
138
48
Supplies Distributors has a short-term credit facility with IBM Credit LLC (“IBM Credit Facility”) to finance its purchase and distribution of
Ricoh products in the United States, providing financing for eligible Ricoh inventory and certain receivables up to $7.5 million, as per the amended
agreement. The agreement has no stated maturity date and provides either party the ability to exit the facility following a 90 day notice.
Given the structure of this facility and as outstanding balances, which represent inventory purchases, are repaid within twelve months, we have
classified the outstanding amounts under this facility, which were $3.0 million and $4.7 million as of December 31, 2019 and December 31, 2018,
respectively, as trade accounts payable in the consolidated balance sheets. As of December 31, 2019, Supplies Distributors had $1.9 million of available
credit under this facility. The credit facility contains cross default provisions, various restrictions upon the ability of Supplies Distributors to, among other
things, merge, consolidate, sell
50
Table of Contents
assets, incur indebtedness, make loans and payments to related parties (including entities directly or indirectly owned by PFSweb, Inc.), provide
guarantees, make investments and loans, pledge assets, make changes to capital stock ownership structure and pay dividends. The credit facility also
contains financial covenants, such as annualized revenue to working capital, net profit after tax to revenue and total liabilities to tangible net worth, as
defined, and is secured by certain of the assets of Supplies Distributors, as well as a collateralized guaranty of PFSweb. Additionally, PFSweb is required to
maintain a minimum Subordinated Note receivable balance from Supplies Distributors of $1.0 million, as per amended agreement. Borrowings under the
credit facility accrue interest, after a defined free financing period, at prime rate plus 0.5%, which resulted in a weighted average interest rate of 5.25% and
5.75% as of December 31, 2019 and December 31, 2018, respectively. As of December 31, 2019, the Company was in compliance with all financial
covenants.
Pursuant to IBM Credit Facility, Supplies Distributors is restricted from making any distributions to PFSweb if, after giving affect thereto,
Supplies Distributors’ would be in noncompliance with its financial covenants. Supplies Distributors has received lender approval to pay approximately
$1.1 million of dividends in 2020. Supplies Distributors paid dividends to PFSweb of $1.8 million and $1.7 million in 2019 and 2018, respectively, which
eliminate upon consolidation.
8. Debt Obligations
Outstanding debt and finance lease obligations consist of the following (in thousands):
U.S. Credit Agreement:
Revolving loan
Equipment loan
Debt issuance costs
Finance leases
Other
Total
Less current portion of long-term debt
Long-term debt, less current portion
U.S. Credit Agreement
December 31,
2019
2018
$
30,200 $
5,426
(303)
2,177
300
37,800
2,971
$
34,829 $
35,500
3,263
(382)
3,495
82
41,958
2,610
39,348
In August 2015, PFSweb, Inc. and its U.S. subsidiaries entered into a credit agreement (“Credit Agreement”) with Regions Bank, as agent for
itself and one or more future lenders (the “Lenders”). Under the Credit Agreement, and subject to the terms set forth therein, the Lenders provided us with a
revolving loan facility for up to $32.5 million and a term loan facility for up to $30 million. Borrowings under the Credit Agreement accrued interest at a
variable rate based on prime rate or Libor, plus an applicable margin.
On November 1, 2018, we entered into Amendment No.1 to our Credit Agreement with Regions Bank (the “Amended Facility”). The Amended
Facility provides for an increase in availability of our revolving loans to $60.0 million, with the ability for a further increase of $20.0 million to $80.0
million and the elimination of the term loan. Amounts outstanding under the term loan were reconstituted as revolving loans. The Amended Facility also
extends the maturity date to November 1, 2023.
In accordance with ASC 470, Debt (“ASC 470”), we recorded a $0.1 million loss on early extinguishment of debt in 2018 related to the
Amended Facility.
As of December 31, 2019, we had $12.9 million of available credit under the Amended Facility. As of December 31, 2019 and 2018, the
weighted average interest rate on the revolving loan facility was 3.96% and 4.56%, respectively. In connection with the Amended Facility, the Company
paid $0.3 million of fees in 2018, which are being amortized through the life of the Amended Facility and are reflected as a net reduction in debt. The
Amended Facility is secured by a lien on substantially all of the assets of Company and its U.S. subsidiaries and a pledge of 65% of the shares of certain of
our foreign subsidiaries. The Amended Facility contains cross default provisions, various restrictions upon the Company’s ability to, among other things,
merge, consolidate, sell assets, incur indebtedness, make loans and payments to subsidiaries, affiliates and related parties, make capital expenditures, make
investments and loans, pledge assets, make changes to capital stock ownership structure, as well as financial covenants, as defined, of a minimum
consolidated fixed charge ratio and a maximum consolidated leverage ratio.
Debt Covenants
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Table of Contents
To the extent the Company or any of its subsidiaries fail to comply with its covenants applicable to its debt or inventory financing obligations,
including the periodic financial covenant requirements, such as profitability and cash flow and required level of shareholders’ equity or net worth (as
defined), the Company would be required to obtain a waiver from the lender or the lender would be entitled to accelerate the repayment of any outstanding
credit facility obligations and exercise all other rights and remedies, including sale of collateral and enforcement of payment under the Company parent
guarantee. Any acceleration of the repayment of the credit facilities may have a material adverse impact on the Company’s financial condition and results
of operations and no assurance can be given that the Company would have the financial ability to repay all of such obligations. As of December 31, 2019,
the Company was in compliance with all debt covenants.
Debt Maturities
The Company’s aggregate maturities of debt subsequent to December 31, 2019 are as follows, excluding $0.3 million in debt issuance costs that
reduce the carrying amount of the debt (in thousands):
Years ended December 31,
2020
2021
2022
2023
2024
Total
9. Stock and Stock Options
Preferred Stock Purchase Rights
$
$
1,618
1,654
818
30,781
431
35,302
On June 8, 2000, the Company’s Board of Directors declared a dividend distribution of one preferred stock purchase right (a “Right”) for each
share of the Company’s common stock outstanding on July 6, 2000 and each share of common stock issued thereafter. Each Right entitles the registered
shareholders to purchase from the Company one one-thousandth of a share of preferred stock at an exercise price of $65, subject to adjustment. The Rights
are not currently exercisable but would become exercisable if certain events occurred relating to a person or group acquiring or attempting to acquire 20
percent or more of the Company’s outstanding shares of common stock. The Rights Agreement expires 30 days after the Company’s 2021 Annual Meeting
unless continuation of the Rights Agreement is approved by the stockholders of the Company at the 2021 Annual Meeting.
Stock Compensation Plans
The Company has an Employee Stock and Incentive Plan (the “Employee Plan”), as amended and restated, under which an aggregate of
6,942,340 shares of common stock have been authorized for issuance. The Employee Plan provides for the granting of incentive awards to directors,
executive management, key employees and outside consultants of the Company in a variety of forms of equity-based incentive compensation, such as the
award of an option, stock appreciation right, restricted stock award, restricted stock unit, deferred stock unit, among other stock-based awards. The
Company has historically issued service-based restricted stock and unit awards, performance-based and market-based stock and unit awards (collectively
“Restricted Shares”) and stock options. The Company uses newly issued shares of common stock to satisfy awards under the Plan.
The Company issues Restricted Shares to the Company’s executives and senior management, pursuant to which such employees are eligible to
receive future grants of shares of the Company’s stock subject to various vesting and/or performance criteria. The weighted average fair value per share of
Restricted Shares granted during the years ended December 31, 2019 and 2018 was $3.13 and $8.53, respectively. The total fair value of Restricted Shares
vested under the Employee Plans was $1.3 million and $2.0 million during the years ended December 31, 2019 and 2018, respectively.
The underlying stock certificates for the Restricted Shares that vested December 31, 2019 are expected to be issued during the quarter ending
March 31, 2020. The underlying stock certificates for the Restricted Shares that vested December 31, 2018 were issued during the quarter ended June 30,
2019.
Total stock-based compensation expense was $3.0 million and $4.0 million for the years ended December 31, 2019 and 2018, respectively, and
was included as a component of selling, general and administrative expenses in the consolidated statements
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Table of Contents
of operations. As of December 31, 2019, there is $1.7 million of total unrecognized compensation costs related to non-vested share-based compensation
arrangements granted under the Plan, which is expected to be recognized over a remaining weighted average period of approximately 2.6 years. This
expected cost does not include the impact of any future stock-based compensation awards.
As of December 31, 2019, there were 639,685 shares available for future grants under the Plan. Each stock option or stock appreciation right
award granted reduces the total shares available for grant by one share, while each award granted other than in the form of a stock option or stock
appreciation right reduces the shares available for grant by 1.22 shares.
Stock Options
The rights to purchase shares under employee stock option agreements issued under the Plan typically vest over a three year period, one-twelfth
each quarter. Stock options must be exercised within 10 years from the date of grant. Stock options are generally issued such that the exercise price is equal
to the market value of the Company’s common stock at the date of grant.
The following tables summarize stock option activity under the Plans:
Outstanding, December 31, 2018
Granted
Exercised
Canceled
Outstanding, December 31, 2019
Exercisable, December 31, 2019
Exercisable and expected to vest, December 31, 2019
Shares
1,264,394
Price Per Share
$1.46 - $14.66
323,500
$3.31 - $6.26
(9,500)
$1.46
(199,844)
$1.46 - $14.66
1,378,550
$2.39 - $14.66
907,667
$2.39 - $14.66
1,314,500
$2.39 - $14.66
$
$
$
$
$
$
$
Weighted
Average
Exercise
Price
Weighted
Average
Remaining
Contractual
Life (in
years)
Aggregate
Intrinsic
Value (in
millions)
7.41
4.84
1.46
8.77
6.65
7.21
6.69
4.4 $
5.9 $
—
—
The weighted average fair value per share of options granted during the years ended December 31, 2019 and 2018 was $1.33 and $2.96,
respectively. The total intrinsic value of options exercised under the Stock Option Plans was $0.03 million and $0.3 million during the years ended
December 31, 2019 and 2018, respectively.
The fair value of each option grant is estimated on the date of grant using the Black-Scholes option-pricing model with the following
assumptions used for grants of options under the Plans:
Expected dividend yield
Expected stock price volatility
Risk-free interest rate
Expected life of options (years)
Year Ended
December 31,
2019
—
2018
—
40% - 43%
40% - 45%
1.6% - 2.6%
2.6% - 3.1%
6
6
The Black-Scholes option valuation model requires the input of highly subjective assumptions, including the expected life of the stock-based
award and stock-price volatility. The assumptions listed above represent management’s best estimates, but these estimates involve inherent uncertainties
and the application of management judgment. As a result, if other assumptions had been used, the Company’s recorded stock-based compensation expense
could have been different. In addition, the Company is required to estimate the expected forfeiture rate and only recognize expense for those shares
expected to vest. If the Company’s actual forfeiture rate is materially different from its estimate, the share-based compensation expense could be materially
different. The Company calculates the expected stock price volatility using the Company’s historical stock price during the expected term immediately
preceding a stock option grant date. The Company has not paid dividends in the past and does not anticipate paying dividends in the future. The Company
uses the risk-free interest rates of United States Treasury securities for a comparable term as the expected life of a stock option. The expected life of options
has been computed using the simplified method, which the Company uses as it does not believe it has established a consistent exercise pattern to accurately
estimate the expected term of stock options.
Service-Based Restricted Stock and Unit Awards
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Table of Contents
The Company’s service-based restricted stock and unit awards are valued at the quoted market price of the Company’s common stock as of the
date of grant and vest over a range of two to four years. Shares that do not vest on a scheduled vesting date due to a failure to satisfy vesting or performance
criteria are forfeited and do not vest in future periods.
The following table summarizes the service-based restricted stock and unit award activity for the year ended December 31, 2019:
Unvested restricted stock at December 31, 2018
Granted
Vested
Canceled
Unvested restricted stock at December 31, 2019
Performance-Based Restricted Stock and Unit Awards
Weighted
Average
Grant Date
Fair Value per Share
8.13
3.98
6.43
7.87
5.22
Shares
130,284 $
143,719 $
(126,786) $
(18,075) $
129,142 $
Pursuant to the Employee Plan, the Company grants restricted stock and unit awards that vest upon reaching certain performance targets and
individual performance goals, which historically have been based on the Company’s financial performance, Company operating income and other financial
metrics for the current and/or future years. Such awards generally are subject to annual vesting from three to four years based upon continued employment
and the achievement of the defined performance criteria. If the target set forth in the award agreement is not met, none of the related shares will vest and
any compensation expense previously recognized will be reversed. The actual number of shares that will ultimately vest is dependent upon achieving the
performance condition or other conditions set forth in the award agreement. The Company recognizes stock-based compensation expense related to
performance awards based upon our determination of the likelihood of achieving the performance target or targets at each reporting date, net of estimated
forfeitures.
The following table summarizes the performance-based restricted stock and unit award activity for the year ended December 31, 2019:
Unvested restricted stock at December 31, 2018
Granted
Vested
Canceled
Unvested restricted stock at December 31, 2019
Market-Based Restricted Stock and Unit Awards
Weighted
Average
Grant Date
Fair Value per Share
8.28
2.41
3.50
3.39
8.95
Shares
53,835 $
169,781 $
(135,803) $
(73,482) $
14,331 $
Pursuant to the Employee Plan, the Company grants restricted stock and unit awards that vest upon the achievement of certain defined total
stockholder return targets using the companies in the Russell Micro Cap Index as a comparative group for current and/or future years. Such awards
generally are subject to annual vesting from three to four years based upon continued employment and the achievement of the defined performance criteria.
The actual number of shares that will ultimately vest is dependent upon achieving the performance condition or other conditions set forth in the award
agreement. Shares that do not vest on a scheduled vesting date due to a failure to satisfy vesting criteria are forfeited and do not vest in future periods. The
Company reverses previously recognized compensation cost for market-based restricted stock unit awards only if the requisite service is not rendered.
The following table summarized the market-based restricted stock and unit award activity for the year ended December 31, 2019:
54
Table of Contents
Unvested restricted stock at December 31, 2018
Granted
Vested
Canceled
Unvested restricted stock at December 31, 2019
Weighted
Average
Grant Date
Fair Value per Share
6.16
—
—
5.99
6.59
Shares
272,208 $
— $
— $
(195,121) $
77,087 $
The fair value of each market-based restricted stock and unit award grant is estimated on the date of grant using a Monte-Carlo simulation with
the following assumptions used for grants under the Plans:
Expected dividend yield
Expected stock price volatility
Risk-free interest rate
Expected term (years)
Weighted average grant date fair value
There were no market-based grants under the Plans in 2019.
Stock Units
Year Ended
December 31,
2018
—
41.6%
2.4%
3
$8.85
Each non-employee Director of the Company’s Board of Directors (the “Board”) receives a quarterly retainer (the “Retainer”), payable on or
about the first day of each quarter, through the issuance of an equity-based award (an “Award”) under the Employee Plan in the form of a Deferred Stock
Unit (a “DSU”). During 2019, the Retainer was $30,000 and during 2018, the Retainer was $25,000 for the first quarterly payment and $30,000 for each
subsequent quarterly payment. The number of DSUs is determined by dividing the Retainer by the immediately preceding closing price of the Common
Stock on the grant date. Each DSU represents the right to receive an equal number of shares of Common Stock upon the retirement, resignation or
termination of service from the Board.
The following table summarizes the DSU activity for the year ended December 31, 2019:
Unvested deferred stock at December 31, 2018
Granted
Vested
Unvested deferred stock at December 31, 2019
10. Income Taxes
Weighted
Average
Grant Date
Fair Value per Share
9.33
3.75
—
6.86
Shares
251,996 $
199,993 $
— $
451,989 $
The consolidated income (loss) from operations before income taxes, by domestic and foreign entities, is as follows (in thousands):
Domestic
Foreign
Total
55
Year-Ended
December 31,
2019
2018
$
$
3,157 $
(4,166)
(1,009) $
(459)
4,457
3,998
Table of Contents
A reconciliation of the difference between the expected income tax expense (benefit) from operations at the U.S. federal statutory corporate tax
rate of 21% and the Company’s effective tax rate is as follows (in thousands):
Income tax benefit computed at statutory rate
Items not deductible for tax purposes
Change in valuation allowance
Impact of Tax Reform Act
State taxes
Foreign exchange rate difference
Net operating loss adjustments
Prior year return-to-provision true-up
Other
Provision for income taxes
Current and deferred income tax expense (benefit) is summarized as follows (in thousands):
Current
Domestic
State
Foreign
Total Current
Deferred
Domestic
State
Foreign
Total Deferred
Provision for income taxes
The components of the deferred tax asset (liability) are as follows (in thousands):
Deferred tax assets:
Allowance for doubtful accounts
Inventory reserve
Property and equipment
Accrued expenses
Deferred revenue
State tax - deferred
Net operating loss carryforwards
Other
Less - Valuation allowance
Total deferred tax assets
Deferred tax liabilities:
Other
Total deferred tax liabilities
Deferred tax liabilities, net
56
Year Ended
December 31,
2019
2018
$
(212) $
297
514
—
443
(330)
246
(446)
649
840
437
(79)
170
576
(80)
421
426
59
$
1,161 $
2,770
December 31,
2019
2018
$
(53) $
443
295
685
568
12
(104)
476
93
577
1,856
2,526
352
21
(129)
244
$
1,161 $
2,770
Year Ended
December 31,
2019
2018
$
226 $
66
1,465
858
847
1,914
13,732
4,747
23,855
22,657
1,198
(1,952)
(1,952)
$
(754) $
105
67
1,078
1,276
643
1,724
14,114
3,992
22,999
22,143
856
(1,434)
(1,434)
(578)
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We believe that we have not established a sufficient history of earnings, on a stand-alone basis, to support the more likely than not realization of
certain deferred tax assets in excess of existing taxable temporary differences. A valuation allowance has been provided for the majority of these net
deferred income tax assets as of December 31, 2019 and 2018. The remaining net deferred tax assets at both December 31, 2019 and 2018 primarily relate
to the Company’s European operations and certain state tax benefits and are included in other non-current assets on the consolidated balance sheets. The
remaining net deferred tax liabilities at both December 31, 2019 and 2018 primarily relate to the tax amortization of goodwill related to our CrossView
acquisition reported in other long-term liabilities. At December 31, 2019, net operating loss (“NOL”) carryforwards relate to taxable losses of our Canadian
subsidiary totaling approximately $2.4 million, our European subsidiaries totaling approximately $10.1 million and our U.S. subsidiaries totaling
approximately $53.2 million that expire at various dates from 2020 through 2036.
The Company evaluates its tax positions for potential liabilities associated with unrecognized tax benefits. The Company does not expect to
record unrecognized tax benefits in the next twelve months.
For federal income tax purposes, tax years that remain subject to examination include years 2016 through 2019. However, the utilization of net
operating loss carryforwards that arose prior to 2016 remains subject to examination through the years such carryforwards are utilized. For Europe, tax
years that remain subject to examination include years 2015 to 2019. For Canada, tax years that remain subject to examination include years 2012 to 2019,
depending on the subsidiary. For state income tax purposes, the tax years that remain subject to examination include years 2015 to 2019, depending upon
the jurisdiction in which the Company files tax returns. The Company and its subsidiaries have various income tax returns in the process of examination.
The Company does not expect these examinations will result in unrecognized tax benefits.
11. Earnings Per Share
Basic and diluted earnings per share are computed by dividing net loss by the weighted-average number of common shares outstanding for the
reporting period. Diluted earnings per share is computed by giving effect to all potential weighted average dilutive common stock, including options,
restricted stock units and other equity based awards. A reconciliation of the denominator used in the calculation of basic and diluted earnings per share is as
follows (in thousands):
Numerator:
Net income (loss)
Denominator:
Weighted-average shares outstanding for basic earnings (loss) per share
Effect of dilutive securities:
Options to purchase common stock
Other dilutive securities
Adjusted weighted-average shares outstanding for diluted earnings (loss) per share
Year Ended December 31,
2019
2018
$
(2,170) $
1,228
19,449
19,203
—
—
211
412
19,449
19,826
In periods when we recognize a net loss, we exclude the impact of outstanding common stock equivalents from the diluted loss per share
calculation as their inclusion would have an antidilutive effect. As of December 31, 2019 and 2018, we had outstanding common stock equivalents of
approximately 2.1 million and 0.8 million, respectively, that have been excluded from the calculations of diluted earnings per share attributable to common
stockholders because their effect would have been antidilutive.
12. Leases
The Company adopted ASU 2016-02, as of January 1, 2019, using the modified retrospective approach. Prior year financial statements were not
recast under the new standard and, therefore, those amounts are not presented below.
All of our office and warehouse facilities are leased under operating leases. We also lease vehicles primarily as operating leases. Most of our
equipment leases are leased under finance leases. Lease costs are included within cost of service fee revenue, selling, general and administrative expenses
and interest expense, net in our consolidated statements of operations and comprehensive income (loss).
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Total lease costs consist of the following (in thousands):
Lease costs:
Finance lease costs:
Amortization of right-of-use assets
Interest on lease liabilities
Operating lease costs
Variable lease costs
Short-term lease costs
Total lease costs
December 31, 2019
$
$
1,387
160
9,326
2,949
1,656
15,478
We had $1.9 million of finance lease assets that are reported in property and equipment, net as of December 31, 2019. As of December 31, 2019,
our weighted-average remaining lease term relating to our operating leases is 5.6 years, with a weighted-average discount of 5.1%. As of December 31,
2019, our weighted-average remaining lease term relating to our finance leases is 2.1 years, with a weighted-average discount of 5.6%. Our leases have
remaining lease terms of up to 9.1 years, some of which include options to extend the leases for up to 10 years and some of which include options to
terminate the leases within 1 year.
Maturities of lease liabilities are as follows (in thousands):
December 31, 2019
Operating Leases
Finance Leases
2020
2021
2022
2023
2024
Thereafter
Total lease payments
Less interest
Total lease obligations
$
$
Supplemental consolidated cash flow information related to leases is as follows (in thousands):
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows arising from operating leases
Operating cash flows arising from finance leases
Financing cash flows arising from finance leases
Right-of-use assets obtained in exchange for operating lease liabilities
Right-of-use assets obtained in exchange for finance lease liabilities
58
10,456 $
9,567
8,698
6,691
4,659
8,491
48,562
(6,363)
42,199 $
$
$
$
$
$
December 31, 2019
1,253
836
143
52
21
—
2,305
(128)
2,177
9,365
160
1,644
2,910
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Total rental expense under operating leases approximated $11.1 million for the year ended December 31, 2018. Future minimum obligations under
leases in effect as of December 31, 2018 having a non-cancelable term in excess of one year as determined prior to the adoption of ASU 2016-02 were as
follows (in thousands):
2019
2020
2021
2022
2023
Thereafter
Future minimum lease obligations
Less interest
Present value of net minimum lease obligations
13. Commitments and Contingencies
December 31, 2018
Operating Leases
Finance Leases
$
$
9,659 $
10,028
9,222
8,407
6,828
12,840
56,984
$
1,811
1,169
725
55
—
—
3,760
(265)
3,495
The Company is subject to claims in the ordinary course of business, including claims of alleged infringement by the Company or its
subsidiaries of the patents, trademarks and other intellectual property rights of third parties. The Company is generally required to indemnify its service fee
clients against any third party claims asserted against such clients alleging infringement by the Company of the patents, trademarks and other intellectual
property rights of third parties. In the opinion of management, any liabilities resulting from these claims, would not have a material adverse effect on the
Company’s financial position or results of operations.
14. Segment and Geographic Information
Prior to January 1, 2018, the Company’s operations were organized into two reportable segments: PFSweb and Business and Retail Connect. In
accordance with ASC 280, Segment Reporting (“ASC 280”), an operating segment is defined as a component of an enterprise for which discrete financial
information is available and is reviewed regularly by the Chief Operating Decision Maker (“CODM”), or decision-making group, to evaluate performance
and make operating decisions.
Effective January 1, 2018, we changed our organizational structure in an effort to create more effective and efficient operations and to improve
client and service focus. In that regard, we updated the information that our chief executive officer and chief financial officer, who are also our Chief
Operating Decision Makers, regularly review for purposes of allocating resources and assessing performance. As a result, beginning January 1, 2018, we
now report our financial performance based on our new reportable segments. These segments are comprised of strategic businesses that are defined by the
service offerings they provide and consist of PFS Operations (which provides client services in relation to the customer physical experience, such as order
management (OMS), order fulfillment, customer care and financial services) and LiveArea Professional Services (which provides client services in relation
to the digital shopping experience of shopping online, such as strategic commerce consulting, strategy, design and digital marketing services and
technology services). Each segment is led by a separate Business Unit Executive who reports directly to the Company’s Chief Executive Officer.
The CODM evaluates segment performance using business unit direct contribution, which is defined as business unit revenues less costs of
revenue and direct selling, general and administrative expenses, including depreciation and amortization. Direct contribution does not include any allocated
corporate expenses, nor does it include stock-based compensation. The CODM does not routinely review assets by segment. The balance sheet by segment
is not prepared and, therefore, we do not present segment assets below.
Corporate operations is a non-operating segment that develops and implements strategic initiatives and supports the Company’s operations by
centralizing certain administrative functions such as finance, treasury, information technology and human resources.
Subsequent to the change in the Company’s operating segments, the Company’s reporting units changed. We now have two reporting units: PFS
Operations and LiveArea Professional Services. We allocated goodwill to our new reporting units
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using a relative fair value approach. In addition, we completed an assessment of any potential goodwill impairment for all reporting units immediately prior
to and after the reallocation and determined that no impairment existed.
During the year ended December 31, 2019, we changed the composition of the business unit direct contribution to include certain shared service
costs. Prior year amounts have been reclassified to include those allocated expenses.
The following table discloses segment information for the periods presented (in thousands):
Revenues:
PFS Operations
LiveArea Professional Services
Total revenues
Business unit direct contribution:
PFS Operations
LiveArea Professional Services
Total business unit direct contribution
Unallocated corporate expenses
Income from operations
Depreciation and amortization:
PFS Operations
LiveArea Professional Services
Unallocated corporate expenses
Total depreciation and amortization
Year ended December 31,
2019
2018
216,399 $
77,623
294,022 $
241,736
84,424
326,160
11,545 $
9,247
20,792
(19,905)
887 $
8,047 $
1,162
1,158
18,946
10,257
29,203
(22,706)
6,497
7,920
2,276
1,171
10,367 $
11,367
$
$
$
$
$
$
Geographic areas in which the Company operates include the United States, Europe (primarily Belgium and U.K.), Canada and India.
Substantially all of the services performed in India support client arrangements in the United States, where the resulting revenue is reported. The following
is geographic information by area. Revenues are attributed based on the Company’s domicile.
Revenues (in thousands):
United States
Europe
Canada
India
Inter-segment Eliminations
Long-lived assets (in thousands):
United States
Europe
Canada
India
15. Employee Savings Plan
Year Ended
December 31,
2019
2018
$
243,897 $
46,581
3,476
8,098
(8,030)
263,506
58,027
4,642
8,900
(8,915)
$
294,022 $
326,160
December 31,
2019
2018
$
$
76,870 $
23,314
1,198
3,757
105,139 $
59,530
8,695
139
3,621
71,985
The Company has a defined contribution employee savings plan under Section 401(k) of the Internal Revenue Code. Substantially all full-time
and part-time U.S. employees are eligible to participate in the plan. The Company, at its discretion, may match employee contributions to the plan and also
make an additional matching contribution in the form of profit sharing in recognition of the Company’s performance. Our employees in Europe and Canada
also have defined contribution plans. The Company contributed
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approximately $0.7 million and $0.5 million during the years ended December 31, 2019 and 2018, respectively, to match an approved percentage of
employee contributions.
Item 9.
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
None.
Item 9A.
Controls And Procedures
Evaluation of Disclosure Controls and Procedures
We maintain a comprehensive set of disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) under the Securities
Exchange Act of 1934 (the “Exchange Act”). As of December 31, 2019, an evaluation of the effectiveness of our disclosure controls and procedures was
carried out under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer. Based
upon that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that, as of the end of the period covered by this report, these
disclosure controls and procedures were effective.
Management’s Report on Internal Control Over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f)
under the Exchange Act. Our internal control over financial reporting is designed, under the supervision of our principal executive and principal financial
officers and effected by our Board of Directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with accounting principles generally accepted in the United States
of America (GAAP). Our internal control over financial reporting includes those policies and procedures that: (i) pertain to the maintenance of records that,
in reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets; (ii) provide reasonable assurance that transactions are
recorded as necessary to permit preparation of financial statements in accordance with GAAP and that our receipts and expenditures are being made only in
accordance with authorizations of our management and Board of Directors; and (iii) provide reasonable assurance regarding prevention or timely detection
of unauthorized acquisition, use or disposition of our assets that could have a material effect on the financial statements.
We conducted an evaluation of the effectiveness of our internal control over financial reporting as of December 31, 2019. This evaluation was
based on the framework in “Internal Control—Integrated Framework” issued by the Committee of Sponsoring Organizations of the Treadway Commission
(COSO) in 2013. All internal control systems, no matter how well designed, have inherent limitations. Therefore, even those systems determined to be
effective can provide only reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with GAAP. Also, projections of any evaluation of the effectiveness of internal control over financial reporting to future periods are
subject to the risk that the controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or
procedures may deteriorate.
Based on our evaluation under the framework in Internal Control—Integrated Framework, our Chief Executive Officer and Chief Financial
Officer concluded that internal control over financial reporting was effective as of December 31, 2019.
Attestation Report of the Registered Public Accounting Firm
BDO USA, LLP, an independent registered public accounting firm, has audited the effectiveness of our internal control over financial reporting
as of December 31, 2019, as stated in their report, which is included herein.
Changes in Internal Control Over Financial Reporting
During the quarter ended on December 31, 2019, there was no change in internal control over financial reporting (as defined in Rule 13a-15(f)
or Rule 15d-15(f) under the Exchange Act) that has materially affected, or is reasonably likely to materially affect, our internal control over financial
reporting.
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Report of Independent Registered Public Accounting Firm
Shareholders and Board of Directors
PFSweb, Inc.
505 Millennium Dr.
Allen, TX 75013
Opinion on Internal Control over Financial Reporting
We have audited PFSweb, Inc. and subsidiaries (the “Company’s”) internal control over financial reporting as of December 31, 2019, based on
criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission
(the “COSO criteria”). In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December
31, 2019, based on the COSO criteria.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (“PCAOB”), the
consolidated balance sheets of the Company as of December 31, 2019 and 2018, the related consolidated statements of operations and comprehensive
income (loss), shareholders’ equity, and cash flows for the years then ended, and the related notes and our report dated March 13, 2020 expressed an
unqualified opinion thereon.
Basis for Opinion
The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the
effectiveness of internal control over financial reporting, included in the accompanying Item 9A, Management’s Report on Internal Control over Financial
Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit. We are a public
accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with U.S. federal securities
laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audit of internal control over financial reporting in accordance with the standards of the PCAOB. Those standards require that
we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all
material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness
exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audit also included performing
such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
Definition and Limitations of Internal Control over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s
internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded
as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures
of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance
regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the
financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any
evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree
of compliance with the policies or procedures may deteriorate.
/s/ BDO USA, LLP
Dallas, Texas
March 13, 2020
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Item 9B.
Other Information
None.
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PART III
Item 10.
Directors and Executive Officers and Corporate Governance
Information required by Part III, Item 10, is incorporated herein by reference to the Company’s Proxy Statement for its 2019 Annual Meeting of
Shareholders (the “Proxy Statement”).
Item 11.
Executive Compensation
Information required by Part III, Item 11 is set forth in our Proxy Statement and incorporated herein by reference.
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Information required by Part III, Item 12 is set forth in our Proxy Statement and incorporated herein by reference.
The following table summarizes information with respect to equity compensation plans under which equity securities of the Company are
authorized for issuance as of December 31, 2019:
(a)
Number of
securities to be
issued upon
exercise of
outstanding
options, warrants
and rights
(b)
Weighted-
average
exercise price
of outstanding
options,
warrants and
rights (2)
(c)
Number of
securities
remaining available
for future issuance
under equity compensation
plans (excluding securities
reflected in column (a)
Plan category (1)
Equity compensation plans approved by shareholders
Equity compensation plans not approved by shareholders
2,311,988 $
6.65
—
639,685
—
(1) See Note 9 to the Consolidated Financial Statements for more detailed information regarding the Company’s equity compensation plans.
(2) Excludes 254,228 service-based restricted stock units, 227,221 performance-based and market-based restricted stock units and 451,989 deferred stock
units.
Item 13.
Certain Relationships and Related Transactions and Director Independence
Information regarding certain of our relationships and related transactions will be included in our Proxy Statement and is incorporated herein by
reference.
Item 14.
Principal Accounting Fees and Services
Information required by Part III, Item 14 is set forth in our Proxy Statement and incorporated herein by reference.
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PART IV
Item 15.
(a)
1.
Exhibits, Financial Statement Schedules
The following documents are filed as part of this report:
Financial Statements
PFSweb, Inc. and Subsidiaries
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets
Consolidated Statements of Operations and Comprehensive Income (Loss)
Consolidated Statements of Shareholders’ Equity
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements
2.
Exhibits
Exhibit
Number
Description of Exhibits
3.1
3.1.1
3.1.2
3.1.3
3.1.4
3.2
3.2.1
3.2.2
3.2.3
4.1
4.2**
4.1.7
10.5
10.7*
10.8
10.11
10.12*
10.12.1*
10.12.2*
10.34*
10.42
Amended and Restated Certificate of Incorporation of PFSweb, Inc.
Certificate of Amendment of Certificate of Incorporation of PFSweb, Inc.
Certificate of Amendment to Certificate of Incorporation of PFSweb, Inc.
Certificate of Amendment to Certificate of Incorporation of PFSweb, Inc.
Certificate of Amendment of Amended and Restated Certificate of Incorporation of PFSweb, Inc.
Amended and Restated By-Laws.
Amendment to the Amended and Restated By-Laws of PFSweb, Inc.
Amendment to the Amended and Restated By-Laws of PFSweb, Inc.
Amendments to the Amended and Restated By-Laws of PFSweb, Inc.
Rights Agreement, dated as of June 8, 2000, between the Company and ChaseMellon Shareholder Services, LLC.
Description of Registrant's securities.
Amendment No. 7 to Rights Agreement, dated as of June 27, 2018 between the Company and Computershare Inc., successor
in interest to Computershare Shareowner Services LLC (formerly known as Mellon Investor Services LLC,) as successor to
ChaseMellon Shareholder Services, L.L.C., as rights agent.
Industrial Lease Agreement between Shelby Drive Corporation and Priority Fulfillment Services, Inc.
Form of Change of Control Agreement between the Company and certain of its executive officers.
Agreement for Inventory Financing by and among Business Supplies Distributors Holdings, LLC, Supplies Distributors, Inc.,
Priority Fulfillment Services, Inc., PFSweb, Inc., Inventory Financing Partners, LLC and IBM Credit Corporation.
Subordinated Demand Note by and between Supplies Distributors, Inc. and Priority Fulfillment Services, Inc.
Form of Executive Severance Agreement between the Company and certain of its executive officers.
Form of Amendment of Executive Severance Agreement.
Form of Amendment to Change in Control Severance Agreement.
Amended and Restated 2005 Employee Stock and Incentive Plan of PFSweb, Inc.
Lease agreement by and between Binyan Realty LP and Priority Fulfillment Services, Inc.
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Exhibit
Number
10.43
10.44
10.45
10.47
10.48
10.49
10.55*
10.56*
10.57*
10.58*
10.59*
10.60*
10.61
10.62
10.63
10.64
10.66
10.67
10.70*
10.71*
10.72*
10.73*
10.74*
10.76
10.77
10.78
10.79
Description of Exhibits
Lease Guaranty by PFSweb, Inc. in favor of Binyan Realty LP.
Lease Agreement dated December 8, 2011, between CCI-Millennium, L.P. and Priority Fulfillment Services, Inc.
Guaranty of PFSweb, Inc. to CCI-Millennium, L.P.
First Amendment to Industrial Lease Agreement dated May 7, 2013 by and between US Industrial REIT II and Priority
Fulfillment Services, Inc.
Agreement, dated as of May 15, 2013, by and among PFSweb, Inc. and Privet Fund LP, Privet Fund Management LLC, Ryan
Levenson and Benjamin Rosenzweig.
Third Modification, Ratification and Extension of Lease dated February 28, 2014 between Southpark Distribution Center Inc.,
(successor-in-interest to Shelby Drive Corporation) and Priority Fulfillment Services, Inc.
Form of 2018 LTI TSR Executive Performance Share Award.
Form of 2018 LTI Time Based Restricted Stock Unit Award.
Form of 2018 STI Company Performance Based Share Award.
Form of 2018 STI Company Performance Based Cash Award.
Form of 2018 LTI Non-Executive Time and Performance-Based Restricted Stock Unit Award.
Form of Deferred Stock Unit.
Guaranty dated March 21, 2016 by PFSweb, Inc., in favor of Stateline J, LLC.
Deed of Sub-Lease dated December 31, 2015 by and between Milestone Buildcon Private Limited and PFSweb Global
Services Private Limited.
Lease agreement dated June 30, 2016 by and between US Industrial Reit III – Midwest and Priority Fulfillment Services, Inc.
Second Amendment to Lease agreement dated October 20, 2016 by and between Stateline J, LLC and Priority Fulfillment
Services, Inc.
First Amendment to Lease agreement dated September 16, 2016 by and between Binyan Realty, LP and Priority Fulfillment
Services, Inc.
Second Amendment to Lease agreement dated September 16, 2016 by and between Binyan Realty, LP and Priority Fulfillment
Services, Inc.
Form of 2017 STI Company Performance Based Cash Award.
Form of 2017 STI Company Performance Based Share Award.
Form of 2017 LTI Time Based Restricted Stock Unit Award.
Form of 2017 LTI Non- Executive Time and Performance Based Restricted Stock Unit Award.
Form of 2017 LTI TSR Executive Performance Based Share Award.
Amendment to Lease by and between GPT Stateline Road Owner LLC and Priority Fulfillment Services, Inc. dated September
12, 2017.
Amendment 19 to Agreement for Inventory Financing.
Amendment No. 1 dated as of November 1, 2018 by and among Priority Fulfillment Services, Inc., a Delaware corporation, as
Borrower, PFSweb, Inc., a Delaware corporation, and certain Subsidiaries and Affiliates, as Guarantors, and Regions Bank, as
Administrative Agent, for itself and the other Lenders identified therein.
Credit Agreement dated August 5, 2015 by and among Priority Fulfillment Services, Inc., PFSweb, Inc., and certain
Subsidiaries and Affiliates, Incremental Commitment Lenders and Regions Bank.
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Exhibit
Number
10.80
10.81
10.82
10.83
10.84*
10.85*
10.86*
21**
23.1**
24.1**
31.1**
31.2**
32.1**
Description of Exhibits
First Incremental Loan Commitment Increase Agreement dated August 21, 2015 by and among Priority Fulfillment Services,
Inc., PFSweb, Inc., and certain Subsidiaries and Affiliates, Incremental Commitment Lenders and Regions Bank.
Second Incremental Loan Commitment Increase Agreement dated September 3, 2015 by and among Priority Fulfillment
Services, Inc., PFSweb, Inc., and certain Subsidiaries and Affiliates, Incremental Commitment Lenders and Regions Bank.
Lease agreement dated March 17, 2016 by and between Stateline J, LLC and Priority Fulfillment Services, Inc.
Nomination and Standstill Agreement, dated as of March 15, 2019, by and among PFSweb, Inc., Arnaud Ajdler, Engine
Capital, L.P., Engine Jet Capital, L.P., Engine Capital Management, L.P., Engine Capital Management GP, LLC, and Engine
Investments, LLC.
Employment Agreement by and between PFSweb, Inc. and Anu Jain, dated as of April 1, 2019.
Separation Agreement and General Release, by and between PFSweb, Inc. and Travis Hess, dated as of May 7, 2019.
Employment Agreement by and between PFSweb, Inc. and James Butler, dated as of June 11, 2019.
Subsidiary Listing.
Consent of BDO USA, LLP, Independent Registered Public Accounting Firm.
Power of Attorney
Certifications of Principal Executive Officer Pursuant to 18 U.S.C. Section 1350.
Certifications of Principal Financial Officer Pursuant to 18 U.S.C. Section 1350.
Certifications Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS**
101.SCH**
101.CAL**
101DEF**
101.LAB**
101.PRE**
XBRL Instance Document.
XBRL Taxonomy Extension Schema.
XBRL Taxonomy Extension Calculation Linkbase.
XBRL Taxonomy Extension Definition Linkbase.
XBRL Taxonomy Extension Label Linkbase.
XBRL Taxonomy Extension Presentation Linkbase.
* Denotes management or compensatory agreements
** Filed herewith
Item 16.
Form 10-K Summary
None.
67
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SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be
signed on its behalf by the undersigned, thereunto duly authorized.
Dated March 13, 2020
By:
/s/Thomas J. Madden
Thomas J. Madden,
Executive Vice President and Chief Financial Officer
POWER OF ATTORNEY
KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Michael
Willoughby and Thomas J. Madden, and each of them, either of whom may act without the joinder of the other, as his true and lawful attorneys-in-fact and
agents with full power of substitution and re-substitution, for him or her and in his or her name, place and stead, in any and all capacities, to sign any and
all amendments to this Annual Report on Form 10-K, and to file the same, with all exhibits thereto and all documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each
and every act and thing requisite and necessary to be done in and about the premises, as fully to all intents and purposes as he might or could do in person,
hereby ratifying and confirming all that said attorneys-in-fact and agents or any of them, or his or their substitute or substitutes, may lawfully do or cause to
be done or by virtue hereof.
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of
the Registrant and in the capacities and on the dates indicated.
Signature
/s/Michael Willoughby
Michael Willoughby
/s/Thomas J. Madden
Thomas J. Madden
/s/Stephanie DelaCruz
Stephanie DelaCruz
/s/James F. Reilly
James F. Reilly
/s/Monica Luechtefeld
Monica Luechtefeld
/s/David I. Beatson
David I. Beatson
/s/Benjamin Rosenzweig
Benjamin Rosenzweig
/s/Shinichi Nagakura
Shinichi Nagakura
/s/Peter J. Stein
Peter J. Stein
/s/Robert Frankfurt
Robert Frankfurt
/s/G. Mercedes De Luca
G. Mercedes De Luca
Title
Chief Executive Officer (Principal Executive Officer)
Date
March 13, 2020
Executive Vice President and Chief Financial Officer (Principal Financial
March 13, 2020
Officer)
Vice President Corporate Controller and Chief Accounting Officer (Principal
March 13, 2020
Accounting Officer)
Chairman of the Board
Director
Director
Director
Director
Director
Director
Director
68
March 13, 2020
March 13, 2020
March 13, 2020
March 13, 2020
March 13, 2020
March 13, 2020
March 13, 2020
March 13, 2020
Description of the Registrant’s Securities
Registered Pursuant to Section 12 of the
Securities Exchange Act of 1934
Exhibit 4.2
The following is a description of the common stock, $0.001 par value per share (“Common Stock”) of PFSweb, Inc. (the “Company,” “we,”
“our,” or “us”) , which is the only security of the Company registered pursuant to Section 12 of the Securities Exchange Act of 1934, as
amended. The following summary description is based on the provisions of our Amended and Restated Certificate of Incorporation (the
“Certificate of Incorporation”), our Amended and Restated Bylaws, (the “Bylaws”), and the applicable provisions of the Delaware General
Corporation Law (the “DGCL”). This information may not be complete in all respects and is qualified entirely by reference to the provisions
of our Certificate of Incorporation, our Bylaws and the DGCL. Our Certificate of Incorporation and our Bylaws are filed as exhibits to this
Annual Report on Form 10-K.
Authorized Shares
As of December 31, 2019, had one class of securities registered under Section 12 of the Securities Exchange Act of 1934, as amended,
our common stock, par value $0.001 per share. Pursuant to our Certificate of Incorporation, our capital stock consists of 36,000,000
authorized shares, of which 35,000,000 shares, par value $0.001 per share, are designated as “common stock” and 1,000,000 shares, par
value $1.00 per share, are designated as “preferred stock.”
Common Stock
Voting Rights. Except as otherwise required by applicable law or our Certificate of Incorporation, the holders of our common stock are
entitled to one vote per share on all matters submitted to a vote of our stockholders generally.
Dividend Rights. Subject to applicable law and the rights of holders of any outstanding series of preferred stock, all shares of our
common stock are entitled to share equally in any dividends our board of directors may declare from legally available sources.
Rights. Each holder of our common stock outstanding as of July 6, 2000 and thereafter received a dividend distribution consisting of
one preferred stock purchase right (“Right”) entitling such holder to purchase from the Company one one-thousandth of a share of preferred
stock at an exercise price of $65, subject to adjustment. The Rights are not currently exercisable, but would become exercisable if certain
events occurred relating to a person or group acquiring or attempting to acquire 20 percent or more of the Company’s outstanding shares of
common stock pursuant to the terms and conditions of a Rights Agreement between the Company and ChaseMellon Shareholder Services,
L.L.C. dated as of June 8, 2000 (the “Rights Agreement”). The Rights Agreement expires 30 days after the Company’s 2021 Annual Meeting
unless continuation of the Rights Agreement is approved by the stockholders of the Company at the 2021 Annual Meeting.
Liquidation Rights. Upon our liquidation, dissolution or winding up, whether voluntary or involuntary, after payment or provision of
any of our debts and other liabilities, and subject to the rights of any holders of any outstanding series of preferred stock, all shares of our
common stock are entitled to share equally in the assets available for distribution to stockholders.
Other Matters. Holders of our common stock have no preemptive or conversion rights nor any redemption provisions.
Preferred Stock
Pursuant to our Certificate of Incorporation, our board of directors is authorized, by resolution or resolutions, to provide, out of the
authorized but unissued shares of preferred stock, for the issuance from time to time of shares of preferred stock in one or more series and, by
filing a certificate of designation with the Secretary of State of the State of Delaware in accordance with the DGCL, to establish the number
of shares to be included in each such series and the powers (including voting powers, if any), designations, preferences and relative,
participating, optional or other special rights (if any), and any qualifications, limitations or restrictions thereof, of each series as our board of
directors from time to time may adopt by resolution. Each series of preferred stock will consist of an authorized number of shares as will be
stated and expressed in the certificate of designations providing for the creation of the series.
Composition of Board of Directors; Election and Removal of Directors
In accordance with our Certificate of Incorporation and our Bylaws, the number of directors comprising our board of directors is
determined from time to time exclusively by our board of directors; provided that the number of directors shall not be less than the minimum
number authorized by the DGCL.
Currently, the total number of directors constituting the board of directors is nine. Each director is to hold office for a one year term and
until the annual meeting of stockholders until his or her successor is duly elected and qualified or until his or her earlier death, resignation or
removal. Any vacancy on our board of directors will be filled by the affirmative vote of a majority of the remaining directors, although less
than a quorum, or by an affirmative vote, at any annual meeting or special meeting stockholders called for the purpose of filling such
directorship, of the holders of a majority of the outstanding share of each class of capital stock then entitled to vote in person or by proxy at
an election of such directors.
Certificate of Incorporation and Bylaw Provisions
Provisions of our Certificate of Incorporation and Bylaws may delay or discourage transactions involving an actual or potential change in our
control or change in our management, including transactions in which stockholders might otherwise receive a premium for their shares, or
transactions that our stockholders might otherwise deem to be in their best interests. Among other things, our Certificate of Incorporation and
Bylaws:
▪
▪
▪
provide that special meetings of our stockholders may be called only by the chairman of the board or the majority of our board of
directors;
provide that stockholders seeking to present proposals before a meeting of stockholders or to nominate candidates for election as
directors at a meeting of stockholders must provide notice in writing in a timely manner, and also specify requirements as to the form
and content of a stockholder’s notice;
requires the approval of the holders of at least seventy-five (75%) of the outstanding shares of each class of capital stock of the
Company then entitle to vote thereon to (i) amend, alter or repeal any
▪
one or more articles of the Certificate of Incorporation of the Company or (ii) take action by written consent of stockholders without
a meeting; and
provide that the board of directors, upon a majority vote, may make, adopt, alter, amend or repeal the Bylaws of the Company,
subject to the right of stockholders entitled to vote thereon to adopt, alter, amend or repeal such Bylaws or make new Bylaws solely
upon the affirmative vote of holders at least seventy-five (75%) of the outstanding shares of each class of capital stock of the
Company then entitle to vote thereon.
Certain Corporate Anti-takeover Provisions
Certain provisions in our amended and restated certificate of incorporation and amended and restated bylaws summarized below may be
deemed to have an anti-takeover effect and may delay, deter or prevent a tender offer or takeover attempt that a stockholder might consider to
be in its best interests, including attempts that might result in a premium being paid over the market price for the shares held by stockholders.
Delaware Takeover Statute
Our Certificate of Incorporation provides that we are subject to Section 203 of the DGCL Section 203 generally prohibits a public
Delaware corporation from engaging in a “business combination” with an “interested stockholder” for a period of three years after the date of
the transaction in which the person became an interested stockholder, unless:
▪
▪
▪
▪
▪
▪
▪
▪
prior to the date of the transaction, the board of directors of the corporation approved either the business combination or the
transaction which resulted in the stockholder becoming an interested stockholder;
the interested stockholder owned at least 85% of the voting stock of the corporation outstanding at the time the transaction
commenced, excluding for purposes of determining the number of voting stock outstanding (a) shares owned by persons who are
directors and also officers and (b) shares owned by employee stock plans in which employee participants do not have the right to
determine confidentially whether shares held subject to the plan will be tendered in a tender or exchange offer; or
on or subsequent to the date of the transaction, the business combination is approved by the board of directors of the corporation and
authorized at an annual or special meeting of stockholders, and not by written consent, by the affirmative vote of at least 66 2/3% of
the outstanding voting stock which is not owned by the interested stockholder.
Section 203 defines a business combination to include:
any merger or consolidation involving the corporation and the interested stockholder;
any sale, transfer, pledge or other disposition involving the interested stockholder of 10% or more of the assets of the corporation;
subject to exceptions, any transaction that results in the issuance or transfer by the corporation of any stock of the corporation to the
interested stockholder;
any transaction involving the corporation that has the effect of increasing the proportionate share of the stock of any class or series of
the corporation beneficially owned by the interested stockholder; and
the receipt by the interested stockholder of the benefit of any loans, advances, guarantees, pledges or other financial benefits
provided by or through the corporation.
In general, Section 203 defines an interested stockholder as any entity or person beneficially owning 15% or more of the outstanding
voting stock of the corporation at any time within three years immediately prior to the date of determination and any entity or person
affiliated with or controlling or controlled by the entity or person.
Listing
Our shares of common stock are listed on NASDAQ under the symbol “PFSW.”
Transfer Agent and Registrar
The transfer agent and registrar for our common stock is Computershare Shareowner Services LLC.
Name
Priority Fulfillment Services, Inc.
Priority Fulfillment Services of Canada, Inc.
PFSweb BV SPRL
PFSweb Bulgaria EOOD
PFSweb GmbH
PFSweb Global Services Private Limited
Business Supplies Distributors Holdings, LLC
Supplies Distributors, Inc.
Supplies Distributors of Canada, Inc.
Supplies Distributors S.A.
PFSweb Retail Connect, Inc.,
LiveAreaLabs, Inc.
REV Solutions Inc.
REVTECH Solutions India Private Limited
CrossView, LLC
Conexus, Limited
Moda Superbe Limited
PFSweb Philippines Services LLC
Exhibit 21
Jurisdiction
Delaware
Ontario
Belgium
Bulgaria
Germany
India
Delaware
Delaware
Ontario
Belgium
Delaware
Washington
Delaware
India
Delaware
England
England
Philippines
Consent of Independent Registered Public Accounting Firm
Exhibit 23.1
PFSweb, Inc.
Allen, TX
We hereby consent to the incorporation by reference in the Registration Statements on Form S-8 (Nos. 333-223737, 333-201675, 333-164973, 333-128486,
and 333-40020) of PFSweb, Inc. and Subsidiaries of our reports dated March 13, 2020, relating to the consolidated financial statements, and the
effectiveness of PFSweb, Inc.’s internal control over financial reporting, which appear in this Form 10-K.
/s/ BDO USA, LLP
Dallas, TX
March 13, 2020
CERTIFICATIONS OF PRINCIPAL EXECUTIVE OFFICER
PURSUANT TO 18 U.S.C. SECTION 1350
Exhibit 31.1
I, Michael Willoughby, certify that:
1. I have reviewed this annual report on Form 10-K of PFSweb, Inc.;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the periods covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the
financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange
Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the
registrant and have:
a)
b)
c)
d)
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those
entities, particularly during the period in which this report is being prepared;
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles;
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;
Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially
affect, the registrant’s internal control over financial reporting; and
5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the
registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent function):
a)
b)
All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably
likely to adversely affect the registrant’s ability to record, process, summarize, and report financial information; and
Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control
over financial reporting.
Date:
March 13, 2020
By:
/s/ MICHAEL WILLOUGHBY
Chief Executive Officer
CERTIFICATIONS OF PRINCIPAL FINANCIAL OFFICER
PURSUANT TO 18 U.S.C. SECTION 1350
Exhibit 31.2
I, Thomas Madden, certify that:
1. I have reviewed this annual report on Form 10-K of PFSweb, Inc.;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the periods covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the
financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange
Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the
registrant and have:
a)
b)
c)
d)
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those
entities, particularly during the period in which this report is being prepared;
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles;
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;
Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially
affect, the registrant’s internal control over financial reporting; and
5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the
registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent function):
a)
b)
All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably
likely to adversely affect the registrant’s ability to record, process, summarize, and report financial information; and
Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control
over financial reporting.
Date:
March 13, 2020
By:
/s/ THOMAS J. MADDEN
Chief Financial Officer
CERTIFICATIONS PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY
ACT OF 2002
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (subsections (a) and (b) of Section 1350, Chapter 63 of Title 18, United States Code),
each of the undersigned officers of PFSweb, Inc. (the “Company”), does hereby certify that:
The Annual Report on Form 10-K for the year ended December 31, 2019 (the “Form 10-K”) of the Company fully complies with the requirements
of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934 and the information contained in the Form 10-K fairly presents, in all
material respects, the financial condition and results of operations of the Company as of, and for, the periods presented in the Form 10-K.
Exhibit 32.1
March 13, 2020
March 13, 2020
/s/ Michael Willoughby
Michael Willoughby
Chief Executive Officer
/s/ Thomas J. Madden
Thomas J. Madden
Chief Financial Officer
The foregoing certification is being furnished as an exhibit to the Form 10-K pursuant to Item 601(b)(32) of Regulation S-K and Section 906 of the
Sarbanes-Oxley Act of 2002 (subsections (a) and (b) of Section 1350, Chapter 63 of Title 18, United States Code) and, accordingly, is not being filed as
part of the Form 10-K for purposes of Section 18 of the Securities Exchange Act of 1934, as whether made before or after the date hereof, regardless of any
general incorporation language in such filing.
A signed original of this written statement required by Section 906 has been provided to PFSweb, Inc. and will be retained by PFSweb, Inc. and furnished
to the Securities and Exchange Commission or its staff upon request.