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Prime Media Group Limited

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FY2009 Annual Report · Prime Media Group Limited
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P R I M E   M E D I A   G R O U P   2 00 9  A N N UA L   R E P O R T 

The best things in life are free

FREE TO AIR TELEVISION 

THE MOST POWERFUL ENTERTAINMENT MEDIUM

Contents

Chairman’s Address 2
Chief Executive Offi  cer’s Report 4
CEO, Television Report 8
CEO, Radio Report 10
Directors’ Report 14
Financial Statements 34

Prime Media Group Limited

ABN 97 000 764 867

This annual report covers both Prime Media Group Limited as an individual entity and the 

consolidated entity comprising Prime Media Group Limited and its subsidiaries. The Group’s 

functional and presentation currency is AUD ($).

Directors

Paul Joseph Ramsay AO Chairman (Appointed 17 April 1985)

Michael Stanley Siddle Deputy Chairman (Appointed 17 April 1985)

Peter John Evans (Appointed 27 March 1991)

Alexander Andrew Hamill (Appointed 2 October 2003)

Ian Patrick Grier (Appointed 6 June 2008)

Ian Richard Neal (Appointed 6 June 2008)

Siobhan Louise McKenna (Appointed 20 August 2009)

Warwick David Syphers Chief Executive Offi  cer (Appointed 5 December 2006)

Patrick Terry Jackman (Appointed 22 February 1996. Resigned 27 November 2008)

Company Secretaries

Robert Reeve (Appointed 20 February 2009)

Andrew Cooper (Appointed 16 June 2005)

Susan Howie (Appointed 25 September 2006. Resigned 20 February 2009)

Prime is an entertainment and information link 
to regional Australia

Prime Media Group reaches 6 million regional 

Australians daily through its television, radio, 

outdoor cinema and online networks. This 

audience reach provides advertisers with an 

eff ective means of establishing infl uential 

relationships with consumers.

Prime Media Group continues to keep pace 
with a changing market place through the 

development of more effi  cient broadcast 

infrastructure and diverse content delivery 

which collectively provide integrated 

marketing opportunities for its clients.

Queensland

New South Wales

ACT

Victoria

Western Australia

PRIME TELEVISION

PRIME RADIO

>>1

FROM THE CHAIRMAN ON BEHALF 
OF THE BOARD OF DIRECTORS

Notwithstanding challenging trading 
conditions, the Company’s core operations 
in regional free-to-air television and radio 
showed their resilience

On behalf of the Directors of Prime Media Group Limited, I am pleased 

to present the Annual Report covering the 2009 fi nancial year.

As is well documented, the 2008/9 year witnessed severe shocks in 

the world fi nancial systems which impacted the global economy. 

Despite a relatively resilient performance, the Australian economy 

has also experienced a signifi cant downturn, including the markets 

in which Prime’s businesses operate. Faced with some of the toughest 

conditions in advertising markets ever experienced in Australia, 

particularly during the second half of the fi nancial year, the Company 

has recorded a signifi cant reduction in earnings year on year.

Notwithstanding these dramatic changes in trading conditions, 

the Company’s core operations in free-to-air television delivered 

a commendable fi nancial result, demonstrating again the resilient 

and high cash fl ow generating capabilities of the business. We are 

now well advanced in the transition from analog to digital services 

and our confi dence levels in the long term outlook for free-to-air 

television and radio in regional Australia remains high.

In light of rapid technology advances driving various forms of ‘new 

media’, the Board and management have sought in recent periods to 

take advantage of emerging opportunities that are related to our core 

advertising based businesses to diversify and expand our earnings 

base. These new investments have advanced to varying degrees 

however the turbulence experienced in the past year in particular 

has generated signifi cant headwinds and delayed their anticipated 

PAUL RAMSAY AO CHAIRMAN OF THE BOARD

>>2

contribution to the Company’s earnings. In view of these factors, the 

Board has engaged with management in an extensive strategy review 

of all the Company’s businesses to re-focus on earnings quality in a 

shifting media marketplace.

All shareholders will, no doubt, be disappointed to have witnessed the 

reduction in value of their stock during the past twelve months, despite 

the high quality of the Company’s underlying assets. Following a capital 

raising of $110 million in April of this year, the Company has welcomed 

two new substantial shareholders being Illyria Pty Ltd, a company 

associated with Mr Lachlan Murdoch, and the Seven Network Limited. 

The presence of these two high profi le media groups underscores the 

confi dence we share in the future of the Company’s operations.

In the context of the Illyria group becoming a substantial shareholder, 

I am very pleased to note the appointment of Ms Siobhan McKenna 

as a member of the Board. Siobhan brings a wealth of experience and 

capabilities in commerce and media in particular, and we look forward 

to her valued contribution in the future.

MICHAEL
SIDDLE

PETER
EVANS FCA

SIOBHAN
McKENNA BEc (Hons)

M Phil (Int Rels)

ALEXANDER
HAMILL

We continue to benefi t from our close working relationship with the 

industry leading Seven Network, underpinned by our Program Supply 

PATRICK
GRIER MAICD

Agreement which runs until 2017. There are imminent announcements 

relating to an expansion of multi-channeling services and our role in the 

exciting ‘Free View’ platform which will deliver to Australian households 

a suite of free-to-air services of world standing and drive the future 

success of free-to-air television in the Australian media market.

IAN
NEAL B.COM SF FIN

On behalf of the Board I would like to extend my thanks to my fellow 

Directors and to all our hard working and industrious Prime employees 

for their tireless eff orts in what has been a very challenging year.

WARWICK
SYPHERS LLB CPA

>>3

REPORT FROM THE CHIEF EXECUTIVE

TV REVENUE GROWTH (%)

15

12

9

6

3

0

-3

-6

03/04

04/05

05/06

06/07

07/08

08/09

Prime

Market

Digital transmission will bring new 
growth opportunities

SUMMARISED INCOME STATEMENT

Continuing operations
Group revenues from continuing operations
EBITDA from continuing operations
(pre-signifi cant items)
Depreciation
EBIT from continuing operations 
(pre-signifi cant items)
Interest (Net)

Pre-Signifi cant Profi t before tax
Tax on Pre-Signifi cant profi t
Core Pre-Signifi cant Profi t after tax
Signifi cant items (net of tax)
Profi t after tax before minorities
Profi t after tax attributable to members 
of Prime Media Group Limited
Core earnings per share pre-signifi cant items 
(cents)
Final dividend per share (cents)
Earnings per share from continuing operations
(fully diluted) (cents)

YEAR ENDED 30 JUNE

2009
$’000

 2008
$’000

CHANGE

278,862

264,279

+5.5%

-20.0%

-23.3%

-41.7%

-44.3%

59,029
(15,298)

43,731
(17,541)

26,190
(8,683)
17,507
(63,051)
(45,544)

73,789
(12,763)

61,026
(16,132)

44,894
(13,484)
31,410
(16,878)
14,532

(44,435)

14,041

9.9
1.0

(24.5)

24.9
9.0

10.8

WARWICK SYPHERS CHIEF EXECUTIVE OFFICER

>>4

 
 
 
 
 
REVIEW OF FINANCIAL PERFORMANCE

As noted in the accompanying Summarised Income Statement, the 

Company’s net profi t for the year, before signifi cant and non-recurring 

items, was $17.5 million. After signifi cant items, primarily comprising 

‘market to market’ and asset impairment recognition, the Company 

recorded a loss of $44.4 million.

The 2009 fi nancial year marked some of the most challenging trading 

conditions ever encountered in Australia, with advertising demand falling 

precipitously in the second half of the fi nancial year. Notwithstanding 

these adverse macro economic conditions, the Company’s core broadcast 

assets in regional television and radio performed credibly to their peer 

groups and demonstrated their continuing resilience.

REVIEW OF OPERATIONS

I)  TELEVISION

The ratings performance of our regional television was again buoyed 

by the strong programming schedules delivered under our Program 

Supply Agreement with the Seven Network.

In particular, our coverage of the Beijing Olympics in the fi rst half proved 

highly successful in revenue generation prior to the onset of the global 

fi nancial crisis in the December quarter.

We are now well advanced in the transition from analog to digital 

transmission, which will bring new growth opportunities however 

this has resulted in a duplication of our cost base in many areas of our 

infrastructure until the simulcast period completes. The cessation of 

licence fee rebates previously available under the Government’s Regional 

Equalisation Plan (‘REP’), worth up to $5.1 million per annum in prior 

periods, has impacted our ability to generate growth in television 

earnings, however we are confi dent that a level of recognition of 

this impost will be made in the context of the Government’s Digital 

Implementation Plan in the form of new or extended forms of subsidy 

pending completion of the simulcast period.

REVENUE FROM 
TELEVISION
($MILLIONS)

COMPARATIVE 

PERFORMANCE 

FOR THE FULL YEAR 

ENDING 30 JUNE

REVENUE FROM 
RADIO
($MILLIONS)

COMPARATIVE 

PERFORMANCE 

FOR THE FULL YEAR 

ENDING 30 JUNE

250

200

150

100

50

0

20

15

10

5

0

2004 2005 2006 2007 2008 2009

2006

2007

2008

2009

>>5

REPORT FROM THE CHIEF EXECUTIVE (CONTINUED)

RADIO STUDIO

II) RADIO

The extensive operations restructure to establish a centralised facility in 

Maroochydore was completed towards the end of the fi nancial year which will 

enable the Queensland radio network to realise substantial synergies and cost 

savings in the current year.

Concurrent with this major facilities initiative, we have also realigned and 

strengthened the branding of the FM and AM stations in the network to present 

a more cohesive and consistent face to audiences and advertisers. It is pleasing 

to note that in the current period, notwithstanding the continuing challenging 

conditions, we are generating growth in several local markets, although national 

markets continue to lag at this point.

We continue to seek opportunities to leverage our skills and infrastructure 

in regional radio through the provision of sales and programming services to 

third parties with whom we do not compete.

NEW ZEALAND VEHICLES

BROADCAST PRODUCTION SERVICES LIMITED (‘BPS’) 

(FORMERLY BECKER GROUP LIMITED)

The Company is currently completing a takeover of minority interests in BPS, 

having received acceptances enabling Prime to move to above 98% of the 

issued shares.

BPS has operations in outdoor cinema, television production and outside 

broadcasting services. It is expected that BPS will be delisted from the Australian 

Securities Exchange in due course with the consequent removal of signifi cant 

corporate overhead costs.

DIGITAL AND ONLINE MEDIA

We have continued to develop our presence in both online proprietary websites 

and in the out-of-home digital media sector.

I)  IPRIME

During the 2009 fi nancial year we completed establishment of 45 ‘hyper-local’ 

websites within the Prime broadcast footprint. From January this year, 

>>6

this has enabled our sales teams to present ‘bundled’ cross platform 

WESTFIELD SPECTACULAR: PDM

off erings incorporating traditional television and radio advertising 

with an extension into the online environment. The growth of 

broadcaster sponsored websites is a consistent trend across all major 

developed media markets in the world. These sites are garnering 

increased shares of advertising budgets through their unique ability 

to leverage the brand building power of mass audience reach with 

the accountability and fast response mechanisms which are features 

of the online environment.

II) PRIME DIGITAL MEDIA (‘PDM’)

PDM is a leading out-of-home digital (‘OOHD’) signage business in 

Australia. PDM has operations in digital content production, managed 

networks and related media sales. As a video and advertising based 

business Prime is well positioned to leverage its relationships with 

advertising agencies and clients to support organic growth potential.

PRIME COMMUNITY PARTNER: ROYAL CHILDREN’S HOSPITAL 
FOUNDATION (QUEENSLAND)

During the period under review, Prime moved to 100% ownership of 

PDM, leading to a consolidation of all early stage development losses. 

IPRIME

In the current period, PDM has reset its strategy to more closely align 

with current market conditions, in particular by securing an extension 

of its managed network properties which utilise a fee for service 

business model.

STRATEGY

The impact of the current economic downturn has caused all media 

companies to review and refi ne their business models and strategy, 

particularly in the context of continuing rapid technology change. 

Prime has developed a solid and diversifi ed media asset portfolio 

however the headwinds generated by recent economic events 

has suppressed earnings contributions from recent investments. 

The Board and management are strongly focussed on generating 

adequate returns from all the Company’s businesses.

>>7

TELEVISION

The free-to-air television industry 
is changing rapidly, providing many 
new challenges and opportunities 
over the coming years

The 2009 fi nancial year has been challenging for all 

broadcasters. Prime’s strength in programming and 

sales has seen it weather these challenges better 

than most of its peer group, enabling the network to 

remain competitive and in a strong leverage position 

as advertising markets improve.

Prime’s market position has been market leading, 

underpinned by its strong relationship with the Seven 

Network which continues to provide programming 

from Australia and overseas. Following on from a 

very successful telecast of the Beijing Olympics in 

August 2008, the strong line-up of sport in particular 

has continued its strong performance through the 

current calendar year. 

DOUG EDWARDS CEO, TELEVISION

>>8

Western Australia

New South Wales

ACT

Victoria

The depth and quality of the Seven Network Australian 

produced drama, news and current aff airs is meeting 

the many challenges from new and traditional media 

that our competitors bring and reinforces confi dence 

in our future. 

Since the beginning of 2009, the free-to-air television 

programming landscape has changed dramatically 
with the introduction of multi-channeling that will by 

the end of 2009 have given life to 10 new free-to-air 

channels in standard and high defi nition viewing. 

These new channels give opportunities for Prime to 

provide a more diverse range of programming which 

will generate opportunities to grow audiences.

With multi-channeling and new technologies comes the 

challenge and opportunity of audience fragmentation, 

which Prime is proactively addressing through the 

implementation of its ‘iPrime’ online site network that 

operates throughout its regional television footprint. 

The ‘iPrime’ online network provides further opportunity 

for Prime to develop contact points and deeper 

relationships with its local audiences and clients.

Prime has also continued to progress the transition to 

digital broadcasting with 97% of our east coast audience 

now able to receive a digital signal. In June 2009, GWN 

commenced its fi rst digital transmission in regional WA. 

Prime is continuing to complete its digital transmission 

network with analogue switch-off  due to commence in 

2010 and continuing progressively through until 2013.

SEVEN/PRIME
NEWS

NO. 1 IN NEWS AND 

CURRENT AFFAIRS

TENNIS

AUSTRALIAN OPEN 

MENS FINAL - NO. 1 

REACHING REGIONAL 

SPORTS PROGRAM IN 09

PACKED TO 
THE RAFTERS

AUSTRALIA’S NO. 1 

FAMILY DRAMA

V8 MOTOR
RACING

BATHURST 2008 

REACHED 1.7 MILLION 

REGIONAL AUSTRALIANS

BETTER HOMES 
AND GARDENS

AUSTRALIA’S LONGEST 

RUNNING LIFESTYLE 

PROGRAM

>>9

RADIO

Prime Radio is evolving 
New listeners
New opportunities

The past twelve months has seen some major 

changes in the Prime Radio Network. In March 2009, 

our state-of-the-art operations hub in Maroochydore 

became fully operational. This new hub facility has 

enabled the management of all programming, 

production and transmission of the 10 Prime Radio 

stations to be brought in-house and centralised. This 

will underpin Prime’s ability to improve the quality and 

effi  ciency of its output across all areas of operations.

To augment the synergies delivered by the operations 

hub and new programming strategies, we also embarked 

on a signifi cant re-branding exercise with the launch 

of the Zinc Radio Network from the Sunshine Coast 

through to Cairns. The launch of Zinc also provided the 

opportunity to move two heritage talk stations in Cairns 

and Mackay back to the AM band to recapture their 

pre-incumbency, compiled with other initiatives such 

as the remodelling of our 106.3FM station in Townsville.

ROB GAMBLE CEO, RADIO

>>10

Cairns (4CA FM and 4EL AM)

Townsville (SEA FM)
Townsville (MIX106.3 FM)

Mackay (4MK FM and 4AA AM)

Rockhampton (4RO AM)

Gladstone (4CC AM)

Noosa (ZINC 96.1 FM)
Maroochydore (HOT 91 FM)

The Zinc Network is a male skewing Rock Station playing a 

variety of classic and modern rock music. The target audience 

LOCCO

of males 25 to 49 leads to a strong 70s, 80s and early 90s 

music line up. There are three heritage stations on the AM 

band which have a strong talk and Classic Hits focus and 

our Hits stations in Townsville and the Sunshine Coast target 

the younger 18 + age groups. The new branding has given 

the network a greater capacity to meets the needs of clients 

across the network bringing greater synergies to our sales 

and promotions. 

MORNING 

ANNOUNCER,

4CA CAIRNS.

PHEBE

LUNCH TIME 

ANNOUNCER ACROSS 

Our commitment to our local communities and true localism 

ZINC NETWORK

was highlighted during the past year with a continued focus 

on taking our radio stations into the community. Close to 

400 outside broadcasts were undertaken across the network 

BIG AL AND 
NUGGET

to support our clients and the many community projects 

which Prime Radio is associated with.

With new resources and fresh new sound and look into each 

market comes some great advantages, both commercially 

and community based, with all markets locking down 

extremely strong relationships across the group on a 

community level and forging partnerships throughout the 

ZINC 96.1FM 

SUNSHINE COAST

COMMUNITY

NEARLY 400 OUTSIDE 

BROADCASTS DURING 

network that will contribute to maintaining strong positions 

2008/09.

in each area.

The Australian Radio Industry entered the digital age during 

the current year with digital transmission commencing in 

the fi ve major metropolitan markets. The Government and 

industry are still in the planning phase for the switchover to 

digital radio in regional areas which will bring with it new 

challenges and opportunities for the Prime Radio Network.

>>11

NEW MEDIA

Transitioning to new media platforms, 
the current and future challenge

PDM TELSTRA T-SHOP

Prime has continued to extend and develop opportunities 

emerging in the new media sector. Drawing on our experience 

and relationships developed from more than 25 years in the 

media sector, we are moving ahead in some areas whilst 

evaluating strategies to follow in others.

The iPrime website network has expanded signifi cantly in 

the past twelve months now covering the entire Prime/GWN 

television footprint creating new connections within our 

local communities.

During the year, the Group also acquired 100% ownership of 

the Prime Digital Media (‘PDM’) business which is a leading 

out-of-home business. 

The deregulated nature of the new media sector gives rise to 

many challenges which demand innovative strategies to ensure 

the integration between traditional and new media businesses 

is effi  cient and creates added value.

>>12

FINANCIAL AND STATUTORY INFORMATION

Contents

Directors’ Report 14
Corporate Governance Statement 28 
Financial Statements 34
Independent Audit Report 120
ASX Additional Information 122
Company Information 124

>>13

DIRECTORS’ REPORT

Your directors submit their report for the year ended 30 June 2009.

DIRECTORS 

The names and details of the Company’s directors in offi  ce during the fi nancial year and until the 
date of this report are as follows. Directors were in offi  ce for this entire period unless otherwise stated.

Names, qualifications, experience and special responsibilities 
Paul Joseph Ramsay AO 
Non-Executive Chairman (appointed 17 April 1985)
Mr Ramsay is Chairman of the Paul Ramsay Group of companies, which have operated for more than 45 
years in real estate, health care and communications. He is the Chairman and majority shareholder of 
Ramsay Health Care Limited. Mr Ramsay is also currently a director of the “George Gregan Foundation”, 
the “Youth Mental Health Advisory Board” and “The Australian Science Media Centre.”

Michael Stanley Siddle
Non-Executive Deputy Chairman (appointed 17 April 1985)
Mr Siddle has been Deputy Chairman of the Paul Ramsay Group since 1967. He is Deputy Chairman of 
Ramsay Health Care Limited and has been a Director of Prime Media Group since 1985. He is a member 
of the Audit Committee.

Peter John Evans FCA
Non-Executive Director (appointed 27 March 1991)
Mr Evans is a Chartered Accountant, and was in public practice for almost 20 years as a Partner in 
an international accounting fi rm before becoming a sole practitioner. He has been a Director of the 
Paul Ramsay Group since 1987. He is the Chairman of the Audit Committee and a member of the 
Remuneration Committee.

Alexander Andrew Hamill
Non-Executive Director (appointed 2 October 2003)
Mr Hamill has worked in marketing and advertising in Australia and globally for over 45 years. 
He is the Chairman of the John MacLean Foundation and patron of the Dymocks Literacy Foundation. 
Mr Hamill was the Media Director of the Australian Olympic Team in Sydney (2000), Athens (2004) and 
Beijing (2008). He was until 20 August 2009, a member of the Audit Committee and is a member of the 
Remuneration Committee.

Ian Patrick Grier MAICD
Non-Executive Director (appointed 6 June 2008)
Mr Grier has been employed as an executive in the private health care industry for more than 20 years. 
In June 2008, he retired as Managing Director of Ramsay Health Care Limited after joining the Company 
in 1988 and serving at the helm since 1994.

Mr Grier has served as both President and Chairman of the Australian Private Hospitals Association and 
sits on a number of industry committees. Mr Grier has served as an Executive Director on the Ramsay 
Health Care Board for 12 years and from 1 July 2008 continues as a Non-Executive Director of Ramsay 
Health Care. He is the Chairman of the Remuneration Committee.

>>14

Ian Richard Neal
Non-Executive Director (appointed 6 June 2008)
Mr Neal is the principal of Management Abroad Pty Limited. He is 
a Chairman for the Executive Connection and consults on business 
strategy and implementation from a perspective of maximising 
shareholder value. Prior to Management Abroad, Mr Neal was 
co-founder and Managing Director of Nanyang Ventures Pty Limited 
from 1993-2004.

Mr Neal’s prior professional background is in fi nancial markets, 
commencing as an equities analyst and moving through various 
banking positions until establishing Nanyang. Mr Neal is a Fellow 
of the Financial Services Institute of Australia. He is a member of 
the Audit Committee.

Siobhan Louise McKenna
Non-Executive Director (appointed 20 August 2009)
Ms McKenna has extensive media and government experience. She is 
the Managing Partner of Illyria, a media-focused investment company, 
and was previously a Partner of leading global strategy management 
consulting fi rm, McKinsey and Company. She is a Commissioner of the 
Productivity Commission and her other directorships include NBNCo, 
the entity established by the Australian Government to implement its 
national broadband network initiative. Ms McKenna was appointed as 
a member of the Audit Committee on 20 August 2009. 

Warwick David Syphers
Chief Executive Offi  cer (appointed 22 August 2005)
Executive Director (appointed 5 December 2006)
Mr Syphers has over 25 years industry experience having joined STW 9 
in Perth in 1982 and has held senior management positions with Prime 
Television since joining the Company in 1987. He was appointed Chief 
Financial Offi  cer in March 2003 and Group General Manager in March 
2004. He has been a Certifi ed Practising Accountant for over 20 years.

Patrick Terry Jackman AM
Non-Executive Director (appointed 22 February 1996) 
(resigned 27 November 2008)
Mr Jackman has 40 years experience in the entertainment industry. 
He formerly held the positions of Managing Director of Hoyts Theatres 
Limited, Chief Executive of Birch, Carroll and Coyle Limited, and 
Chairman of Indycar Australia and Tourism Queensland. Mr Jackman is 
currently sole proprietor of Pacifi c Cinemas Pty Ltd, one of Australia’s 
largest privately owned cinema exhibition groups. He is currently 
Chairman of Sunland Group Limited.

>>15

DIRECTORS’ REPORT

DIRECTORS’ INTERESTS

The relevant interest of each director in the shares and options issued by the Company at the date of this report is as follows:

P. J. Ramsay
M. S. Siddle
P. J. Evans 
A. A. Hamill
I. P. Grier
I. R. Neal
S. L. McKenna
W. D. Syphers

ORDINARY
 SHARES

107,993,654
984,082
24,286
–
–
–
–
201,000

OPTIONS OVER
 ORDINARY
 SHARES

–
–
–
–
–
–
–
–

Interests in contracts or proposed contracts with the Company
No director has any interest in any contract or proposed contract with the Company other than as disclosed elsewhere in this report.

DIRECTORSHIPS IN OTHER LISTED ENTITIES

Directorships of other listed entities held by directors of the Company during the three years immediately before the end of the year are as follows:

DIRECTOR

COMPANY

Paul Joseph Ramsay AO

Michael Stanley Siddle
Peter John Evans

Ian Patrick Grier
Ian Richard Neal

Warwick David Syphers 

Ramsay Healthcare Limited (Chairman)
Broadcast Production Services Limited
Ramsay Healthcare Limited (Deputy Chairman)
Ramsay Healthcare Limited
Broadcast Production Services Limited (Chairman)
destra Corporation Limited
Ramsay Healthcare Limited
Intrapower Limited
Dyesol Limited
Arasor Limited
Broadcast Production Services Limited (Managing Director)
destra Corporation Limited

PERIOD OF DIRECTORSHIP

FROM

TO

May 1975
September 2004
May 1975
June 1990
July 2007
April 2008
June 1997
May 2007
September 2006
June 2006
July 2007
May 2007

Present
May 2008
Present
Present
Present
Present
Present
Present
Present
July 2008
Present
Present

COMPANY SECRETARIES
Mr Robert Reeve, B.A, L.L.B.
Mr Reeve was appointed as Group General Counsel and Company Secretary of Prime Media Group Limited on 20 February 2009. Mr Reeve was 
admitted as a solicitor in New South Wales in 1977 and practised as a commercial lawyer in the Sydney CBD from that time until joining Broadcast 
Production Services Limited, as its General Counsel and Head of Business Aff airs in 1996. He is a Director of Hope Media Limited, former Secretary 
and Public Offi  cer of the Australian Independent Distributors’ Association Inc. and a former member of the Administration Committee for the Film 
Exhibition and Distribution Code of Conduct.

Mr Andrew Cooper BEc CA
Mr Cooper was appointed as Company Secretary in June 2005. He has been a Chartered Accountant for the past 15 years and currently holds the 
role of Group Financial Controller for Prime Media Group Limited.

>>16

EARNINGS PER SHARE 

Basic earnings per share
Basic earnings per share – continuing operations
Diluted earnings per share
Diluted earnings per share – continuing operations
Basic earnings per share from continuing operations before signifi cant items (Note 7(d))
Diluted earnings per share from continuing operations before signifi cant items (Note 7(d))

DIVIDENDS 

Final dividend recommended:
Final dividend recommended: on ordinary shares
Dividends paid in the year:
Interim for the year
on ordinary shares
Final for 2008 shown as recommended in the 2008 report
on ordinary shares

Principal activities
The principal activities during the fi nancial year of entities within the 
consolidated entity were:
»
»
»
»

operation of commercial television and radio stations;
outside broadcast production;
fi lm exhibition under the Moonlight Cinema brand; and
television program production.

There have been no other signifi cant changes in the nature of these 
activities during the year.

Operating and financial review

Operating Results for the Year
The consolidated loss of the economic entity after providing for 
income tax was $45,544,000 (2008: profi t $14,532,000). 

Review of Operations

CONTINUING OPERATIONS
The continuing operations of the Company before signifi cant items 
refl ects a 44% decrease in net profi t after tax (refer note 7). Gross 
revenues from continuing operations increased by 5.5%, mainly arising 
from the acquisition of the zer01zer0 outside broadcast business in 
August 2008. Revenues from Visual and Radio Broadcasting were in line 
with the prior year but increased operating and administration costs 
gave rise to reduced results in these segments. 

The current year result includes impairments and other one-off  charges 
totalling $63,051,000 (net of tax). These items are outlined in note 7(d).

DISCONTINUING OPERATIONS

2009 
There have been no disposals of business operations during the 
current period.

CENTS

(24.5)
(24.5)
(24.5)
(24.5)
9.9
9.9

CENTS

$’000

1.0

2.0

9.0

3,584

2,581

11,472
14,053

2008
Disposal of Dendy Film and Cinema Operations

On 30 April 2008, Broadcast Production Services Limited completed 
the sale of its Dendy Film Distribution and Exhibition businesses.

Risk management
The Group takes a proactive approach to risk management. The Board is 
responsible for ensuring that risks, and also opportunities, are identifi ed 
on a timely basis and that the Group’s objectives and activities are 
aligned with the risks and opportunities identifi ed by the Board.

The Group believes that it is crucial for all Board members to be a part 
of this process and, as such, the Board has not established a separate 
risk management committee. Instead, sub-committees are convened 
as appropriate in response to issues and risks identifi ed by the Board 
as a whole, and the sub-committee further examines the issue and 
reports back to the Board. 

The Board has a number of mechanisms in place to ensure that 
management’s objectives and activities are aligned with the risks 
identifi ed by the Board. These include the following:
»

Board approval of a strategic plan, which encompasses the 
Group’s vision, mission and strategy statements, designed to meet 
stakeholders’ needs and manage business risk.
Implementation of Board approved operating plans and budgets 
and Board monitoring of progress against these budgets, 
including the establishment and monitoring of KPIs of both a 
fi nancial and non-fi nancial nature.
The active participation of the Audit Committee chairman in the 
review of management operations. This participation includes 
regular consultation with the senior executives to discuss ongoing 
operations and strategy review.

»

»

Risk management is further addressed in the Corporate Governance 
Statement.

>>17

DIRECTORS’ REPORT

Significant changes in the state of affairs 

Acquisition of zer01zer0 HD Pty Limited and related business 
assets by Broadcast Production Services Limited
On 21 August 2008, On Site Broadcasting Pty Ltd, a controlled entity of 
Broadcast Production Services Limited, completed the acquisition of all 
the shares in zer01zer0 HD Pty Limited and certain business assets from 
Dergat Pty Limited that together make up the outside broadcasting 
business “zer01zer0”. This business operates in the outside broadcasting 
industry and has major supply contracts with Fox Sports.

Acquisition of Prime Digital Media Pty Ltd and controlled entities
On 24 November 2008, Prime Television Digital Media Pty Limited 
(“Prime”), a controlled entity of Prime Media Group Limited, completed 
the acquisition of 100% of the shares in Prime Digital Media Pty Ltd 
(“PDM”). PDM is a digital Out-of-Home broadcasting business selling 
advertising, creating and selling content and managing third party 
digital networks.

Appointment of Administrator to destra Corporation Limited
On 13 November 2008, the directors of destra Corporation Limited, 
appointed PPB as Voluntary Administrator of the company. Also on 
13 November 2008, KordaMentha were appointed Receivers and 
Managers of the company on behalf of the secured creditors of the 
company. As a result of these events the directors have decided to 
take a provision for impairment against the Group’s investment in the 
company, taking its carrying value to Nil.

Significant events after the balance date 

Reduction in financing facilities
On 23 July 2009 the Group reduced the facility limits of its existing 
Debenture Subscription Facility from $350 million to $260 million.

Takeover Offer for Minority Interest in Broadcast Production 
Services Limited
On 7 September 2009, Prime Media Broadcasting Services Pty Limited, 
a wholly owned group entity, increased its off er for the acquisition of 
the minority shares in Broadcast Production Services Limited (“BPSL”) 
from 0.257 New Prime Media Group Limited shares per BPSL share to 
0.35 New Prime Media Group Limited shares per BPSL share.

On 11 September 2009, the Group announced it had received 
acceptances of its revised off er which took its shareholding in 
Broadcast Production Services Limited to 97.23%. 

On 22 September 2009, Prime Media Broadcasting Services Pty Limited 
announced its intention to proceed with the compulsory acquisition 
of the outstanding shares in Broadcast Production Services Limited. 
As at the date of this report the compulsory acquisition process is still 
underway and is expected to be completed prior to 30 November 2009.

>>18

Likely developments and expected results 
The broad areas of focus for the 2010 fi nancial year will be:
»

consolidation and growth of the core businesses of the Group in 
an environment of anticipated cautious and gradual economic 
recovery and ongoing technological and communications 
diversity;
continued active monitoring and analysis of the performance and 
profi tability of each of the Group’s business segments, including 
the implementation of appropriate strategies; and
continued prudent management of debt and risk generally,

»

»

with a view to optimising returns to shareholders.

Environmental regulation and performance 
The economic entity’s operations are subject to various environmental 
regulations in the jurisdictions and industry in which it has a presence. 

In each of the jurisdictions, the Group has established an 
environmental management system, which monitors compliance 
with existing environmental regulations and new regulations as they 
are enacted. The management system includes procedures to be 
followed, in conjunction with actions to be taken by third parties, 
should an incident occur which adversely impacts the environment. 
The Group’s operations hold all relevant licences and permits and have 
implemented monitoring procedures to ensure that it complies with 
licence conditions. 

The Directors are not aware of any breaches of any legislation during 
the fi nancial year, which are material in nature. 

Share options 

Unissued shares
As at the date of this report and the balance date, there were no 
unissued ordinary shares under options. Refer to note 27 of the 
fi nancial statements for further information. 

Shares issued as a result of the exercise of options
During the fi nancial year, employees have not exercised any options to 
acquire ordinary shares in Prime Media Group Limited.

Indemnification and insurance 
of directors and officers
In accordance with the Corporations Act 2001, the directors disclose 
that the Company has a Directors’ and Offi  cers’ Liability policy covering 
each of the directors and certain executive offi  cers for liabilities incurred 
in the performance of their duties and as specifi cally allowed under 
the Corporations Act 2001. The premiums in respect of the policy are 
payable by the Company. The terms of the policy specifi cally prohibit the 
disclosure of any other details relating to the policy and therefore the 
directors are not disclosing further particulars relating thereto. 

REMUNERATION REPORT (AUDITED)
This report outlines the remuneration arrangements in place 
for directors and executives of Prime Media Group Limited and 
its controlled entities in accordance with the requirements of 
the Corporations Act 2001 and its regulations. It also provides the 
remuneration disclosures required by paragraphs Aus 25.4 to Aus 25.7.2 
of AASB124 Related Party Disclosures, which have been transferred to 
the Remuneration Report in accordance with Corporation Regulation 
2M.6.04. For the purposes of this report Key Management Personnel 
(KMP) of the Group are defi ned as those persons having authority 
and responsibility for planning, directing and controlling the major 
activities of the Company and Group, directly or indirectly, including 
any director (whether executive or otherwise) of the parent company.

For the purposes of this report, the term ‘executive’ encompasses the 
Chief Executive, senior executives, general managers and secretaries of 
the Parent and the Group. 

Remuneration Committee
The Remuneration Committee of the Board of Directors determines 
and reviews the remuneration packages and employment conditions 
applicable to executive directors and the senior management staff .

Salaries are customarily set prior to the commencement of an 
operating period. In making these determinations, regard is had to 
comparable industry or professional salary levels, and to the specifi c 
performance of the individuals concerned. 

Remuneration policy
To prosper the Company must be able to recruit, motivate and retain 
highly skilled directors and executives.

The remuneration policy of Prime Media Group Limited has been 
established within a framework that ensures alignment of director 
and executive objectives with those of shareholders and the general 
business objectives of the Group.

Employee share incentive scheme
The Group has in place an Employee Share Option Scheme. At two 
Annual General Meetings (1992 and 1995), shareholders have given 
approval to the terms of the Prime Media Group Employee Share 
Option Scheme presented to these meetings. Participation in the 
Scheme is available to any Director of the parent entity and any person 
who is in the employment of the Group. Recommendations in respect 
of allocations of share options under the Scheme are made by the 
Remuneration Committee, for approval by the Board. In accordance 
with the Listing Rules of the Australian Securities Exchange, options 
proposed to be issued to executive directors are submitted for 
approval by shareholders in General Meeting. The total number of 
Options on issue by the parent entity shall not at any time exceed fi ve 
per cent (5%) of the parent entity’s total number of ordinary shares 
on issue of which the total number of Options on issue by the parent 
entity to directors of the parent entity shall not exceed two point fi ve 
per cent (2.5%) of the total number of ordinary shares on issue.  

Remuneration structure
In accordance with best practice corporate governance, the structure 
of non-executive director and senior management remuneration is 
separate and distinct.

Non-executive director remuneration 
Objective
The remuneration of non-executive directors is determined by the Board 
as a whole. The Board seeks to set aggregate remuneration at a level 
which provides the Company with an ability to attract and retain directors 
of the highest calibre, within a cost that is acceptable to shareholders.

Structure
In accordance with the Company’s Constitution and the ASX Listing 
rules the total quantum of non-executive directors’ fees is subject to 
the approval of shareholders in general meeting. The last aggregate 
increase in annual remuneration was approved by shareholders 
in November 2007, when shareholders approved an aggregate 
remuneration of $750,000 per annum (excluding superannuation and 
retirement benefi ts arising under the Directors’ Retirement Plan).

The amount of aggregate remuneration sought to be approved by 
shareholders and the fee structure is reviewed annually. The Board 
considers the advice from external consultants as well as the fees 
paid to non-executive directors of comparable companies when 
undertaking the annual review process.

The remuneration for each non-executive director is set out in Tables 
1 and 2 in this report.

The Directors’ Retirement Plan, approved by shareholders in November 
1997, only applies to Mr Alex Hamill. During the current year, Mr Jackman 
retired from the Board and was paid a retiring benefi t of $180,000.

Executive director and 
senior manager remuneration
Objective
The remuneration of executive directors and senior managers is 
determined by the Remuneration Committee of the Board.

The Company seeks to reward executives with a level and mix of 
remuneration commensurate with their positions and responsibilities 
within the Company so as to:
»
»

align the interests of the executives with those of shareholders;
link rewards with the strategic goals and performance of the 
Company; and 
ensure that total remuneration is competitive by market standards.

»

Structure
The executive remuneration levels are reviewed on an annual basis 
in accordance with the guidelines approved by the Board as part of 
the annual operational review and budget setting process. In order 
to determine the appropriate level and composition of executive 
remuneration, the Remuneration Committee considers information 
obtained from the formal performance appraisal process as well as 
market data obtained from a number of independent sources.

Executive remuneration packages consist of the following elements:
»

Fixed remuneration comprises salary, superannuation, and other 
benefi ts that are not subject to any target achievement.
Variable remuneration comprises a mixture of short term and long 
term incentives. These incentives usually consist of cash payments 
but have also included the issue of share options under the Prime 
Media Group Employee Share Option Scheme.

»

>>19

The maximum aggregate of short-term incentive payments available 
to executives is subject to the approval of the Board of Directors as 
part of the annual operational review and budget setting process, 
with the minimum payable being zero if no performance conditions 
are met. Payments of short-term incentives are usually delivered as 
a cash bonus or additional superannuation contributions, subject to 
compliance with relevant eligible contribution rules. Payments arising 
from the short-term incentive pool are generally made within three 
months of the reporting date. 

For the 2008 fi nancial year, 100% of the STI cash bonus pool vested 
to executives and was paid during the 2009 fi nancial year. The 
Remuneration Committee has considered the STI performance for the 
2009 fi nancial year and has determined to pay 60% of the STI pool. 
The total STI pool for 2009 was $1,300,000.

The short-term incentive remuneration components of the key 
management executives are outlined in Tables 1 and 2 later in 
this report.

VARIABLE REMUNERATION – LONG-TERM INCENTIVES (LTI)
Objective
The objective of long-term incentives is to reward senior executives in 
a manner which aligns their interests more closely with those of the 
Company’s shareholders. Long-term incentive grants are generally 
made only to executives who are able to infl uence the generation 
of shareholder wealth and thus have an impact on the Group’s 
performance against the relevant long-term performance hurdle.

Structure
The long-term incentives have until 30 June 2009 been delivered 
through the granting of options to selected executives. In light of 
recent structural changes within the Group and legislative changes 
aff ecting the treatment of share options the Remuneration Committee 
has suspended the current share option scheme and is reviewing 
alternatives for a more appropriate long-term incentive scheme.

On 30 June 2009, 2,845,000 executive options were surrendered by 
executives.

DIRECTORS’ REPORT

REMUNERATION REPORT (AUDITED)

FIXED REMUNERATION
Objective
Prime aims to set fi xed annual remuneration levels at competitive 
market levels for jobs of comparable nature, size and level of 
responsibility.

Fixed remuneration levels are reviewed annually and the process 
consists of a review of Company, business unit and individual 
performance appraisal as well as analysis of the external market 
conditions.

Structure
Senior management staff  are given the opportunity to receive their 
fi xed remuneration in a variety of forms including cash, superannuation 
and fringe benefi ts such as motor vehicles. The methods of payment 
available are intended to give optimal benefi t to the recipient without 
creating undue cost for the Company.

The fi xed remuneration components for key management personnel 
are outlined in Tables 1 and 2 later in this report.

VARIABLE REMUNERATION – SHORT-TERM INCENTIVES (STI)
Objective
The short-term incentives are set in a manner that aims to link the 
achievement of the Company’s operational targets with the remuneration 
received by the executives responsible for meeting those targets. The 
levels of short-term incentives are set so as to provide suffi  cient incentive 
for executives to strive to achieve the set operational targets whilst 
maintaining a reasonable cost to the Company. 

Structure
The actual short-term incentive payments granted to each senior 
manager are dependent on the extent to which specifi c operational 
targets set at the beginning of the fi nancial year are achieved. The 
operational targets consist of a number of Key Performance Indicators 
(KPIs) covering both fi nancial and non-fi nancial performance measures. 
Typically the KPIs will include a combination of direct targets such as 
sales and expenditure budgets, market share objectives and operational 
management objectives as well as broader Company targets such as 
Company and divisional earnings targets. Each executive’s STI scheme 
consists of a combination of benchmarks against which the executive is 
measured. Some of these benchmarks have fi xed targets which trigger 
payments whilst other benchmarks may trigger proportional payment 
based on performance towards meeting the benchmark.

During the current year, the Remuneration Committee have approved 
the payment of bonuses to executives where they have achieved their 
established KPI targets. Mr Edwards and Mr Gamble had KPIs linked to 
the maintenance of advertising revenue shares as well as operational 
management targets which were achieved during the period. 
Mr Smith has milestone KPIs linked to the continued implementation 
of the Prime Television Digital Broadcast Rollout.

On an annual basis the performance of each executive is assessed 
against their KPIs in determining the eligibility for payments from 
the short term incentive pool. The short-term incentives for some 
executives are calculated in relation to pre-determined formulas tied 
to their KPIs and fi xed remuneration packages, whilst other executives 
are assessed against their KPIs and the extent of the short-term 
incentive payment made to these executives is at the discretion of the 
Remuneration Committee within the pre-determined and authorised 
short-term incentive pool.

>>20

Details of Directors and Key Management Personnel

(i) Directors
P. J. Ramsay  

Chairman (non-executive)

M. S. Siddle  

Deputy Chairman (non-executive)

P. J. Evans  

Director (non-executive)

P. T. Jackman   Director (non-executive) – resigned 27 November 2008

A. A. Hamill  

Director (non-executive)

I. P. Grier  

Director (non-executive)

I. R. Neal  

Director (non-executive)

S. L. McKenna   Director (non-executive) – appointed 20 August 2009

W. D. Syphers   Director (Chief Executive Offi  cer)

(ii) Executives
D. Edwards  

Chief Executive Offi  cer – Television

R. Gamble  

Chief Executive Offi  cer – Radio and Digital Media

G. Smith  

R. Reeve  

Chief Technology Offi  cer and General Manager,  
Broadcast Production Services

Group General Counsel and Company Secretary  
(eff ective 1 July 2008)

P. Stubbings   Chief Financial Offi  cer 

(joined Group 15 December 2008)

The remuneration of the directors and key management personnel are 
set out in Tables 1 and 2 on the following pages.

EMPLOYMENT CONTRACTS
Chief Executive Offi  cer
The CEO, Mr Syphers, is employed under an ongoing contract of 
no fi xed term. The current employment contract commenced on 
22 August 2005. Under the terms of the present contract:
»

For the year ended 30 June 2009, Mr Syphers was entitled to 
receive fi xed remuneration of $500,000 plus superannuation. 
During the current year, Mr Syphers also received $13,885 as a 
payout of a portion of accrued leave entitlements. Mr Syphers’ 
salary is reviewed annually by the Remuneration Committee and 
recommendations are put to the Board for their approval. 
Mr Syphers’ contract also provides for short-term incentives, such 
as KPI bonuses, which are set by the Board at the commencement 
of each fi nancial year.
Mr Syphers may resign from his position and thus terminate this 
contract by giving six months written notice. 
The Company may terminate this employment contract by 
providing 12 months written notice or providing payment in lieu 
of the notice period. Payment in lieu of notice will be based on 
fi xed remuneration and does not include any options or any 
short-term incentive amounts.
The Company may terminate the contract at any time without 
notice if serious misconduct has occurred. Where termination 
with cause occurs, Mr Syphers is entitled only to that portion of 
his remuneration contract that is fi xed, and only to the date of 
termination.
Mr Syphers’ employment contract provides for a long-term 
employment bonus that is payable upon termination of 
employment or material change of status of duties or position. 
The terms of the long-term employment bonus are:
•

If termination occurs after 22 August 2008, Mr Syphers is entitled 
to receive a bonus payment of 1.25 times average annual salary 
of the preceding three years; and

•

If termination occurs after 22 August 2010, Mr Syphers is entitled 
to receive a bonus payment of 1.5 times average annual salary of 
the preceding three years.

Should a termination event occur, any entitlements to options will 
remain for a period of 12 months.

»

»

»

»

»

Other Executives (Standard Contracts)
All key management personnel executives have ongoing contracts 
of no fi xed term with the exception of Mr Robert Gamble, CEO- Radio 
and Digital Media, who has a fi xed term contract that expires on 
31 December 2012. 

The Company may terminate the executive’s employment by providing 
six months written notice or providing payment in lieu of the notice 
period (based on the fi xed component of the executive’s remuneration). 
Executives may terminate their employment agreements by providing 
three to six months written notice depending on the terms of their 
agreement. On termination or notice by the Company, any LTI options 
that have vested or that will vest during the notice period will be 
released. LTI options that have not yet vested will be forfeited. The 
Company may terminate the contract at any time without notice if 
serious misconduct has occurred. Where termination with cause occurs, 
the executive is entitled only to that portion of remuneration that is 
fi xed, and only up to the date of termination. On termination with cause 
any unvested options will immediately be forfeited. 

>>21

 
 
 
 
 
DIRECTORS’ REPORT

REMUNERATION REPORT (AUDITED)

Remuneration of key management personnel 

Table 1: Remuneration for the year ended 30 June 2009

SHORT-TERM

TOTAL 
SALARIES
 PAID

NON-CASH 
BENEFITS

BONUS

$

– 

– 

– 

– 

– 

– 

– 

– 

– 

75,000

60,000

226,666

25,000

98,604

65,000

65,000

–

616,270

$

–

– 

– 

–

– 

– 

– 

– 

–

POST 
EMPLOYMENT

LONG TERM 
BENEFITS

% PERFOR-
MANCE 
RELATED

SUPER-
ANNUATION

RETIRE-
MENT 
BENEFITS

LONG 
SERVICE 
LEAVE

REMUNERA-
TION REQUIRED 
TO BE 
 EXPENSED

$

– 

5,400 

15,695 

$

– 

– 

– 

2,250 

180,000 

– 

5,850 

– 

– 

– 

– 

– 

– 

29,195 

180,000 

$

– 

– 

– 

– 

–

– 

– 

– 

–

$

%

75,000

65,400 

242,361 

207,250

98,604

70,850 

66,000 

– 

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

825,465

0.0%

FBT

$

–

– 

– 

–

– 

– 

– 

– 

–

– 

513,885

98,418 

85,542 

13,744  150,000(6) 

8,333 

869,922

0.0%

144,000 

453,519

185,441 

161,470 

150,000 

496,771

21,214 

18,439 

20,000 

313,546

88,568 

76,980 

279,686

– 

– 

13,744 

17,919 

18,157 

13,744 

127,420

1,790 

1,556 

8,061 

– 

– 

– 

– 

– 

– 

– 

5,158 

819,332 

17.6%

– 

554,343 

27.1%

4,892 

502,143 

5,033 

298,463 

– 

138,827 

4.0%

0.0%

0.0%

SALARY & 
FEES FOR
 PARENT 
ENTITY

$

75,000 

60,000 

SALARY & 
FEES FOR 
OTHER
 GROUP 
ENTITIES

$

– 

– 

126,666 

100,000 

25,000 

65,400 

65,000 

66,000 

– 

– 

33,204 

– 

– 

– 

483,066 

133,204 

513,885 

309,519 

346,771 

293,546 

279,686 

127,420 

– 

– 

– 

– 

– 

– 

1,870,827 

–  314,000  2,184,827

395,431  343,987 

85,369  150,000 

23,416  3,183,030 

2,353,893  133,204  314,000  2,801,097

395,431

343,987

114,564  330,000

23,416 4,008,495

Non-executive directors

P. J. Ramsay (Chairman)

M. S. Siddle (Deputy Chairman)

P. J. Evans

T. Jackman (2)

A. Hamill

P. Grier (1)

I. Neal (1)

S. McKenna (3)

Sub-total 
non-executive directors

Executive directors

W. Syphers (5)

Other key 
management personnel

D. Edwards (5)

R. Gamble

G. Smith (5)

R. Reeve

P. Stubbings (4)

Sub-total 
executive KMP

Totals

(1)  Mr Grier and Mr Neal were appointed to the Board of Directors 6 June 2008, current fees include payment for June 2008 fees as well as current fi nancial year.
(2)  Mr Jackman retired 27 November 2008.
(3)  Ms McKenna was appointed as a director on 20 August 2009.
(4)  Mr Stubbings joined the Group on 15 December 2008.
(5)  Options expensed during 2009 but not exercised (no value received) W. Syphers $530,320, D. Edwards $253,558, G. Smith $122, 843.
(6)  Represents an accrual pursuant to Mr Syphers’ contract.

>>22

Remuneration of key management personnel 

Table 2: Remuneration for the year ended 30 June 2008

SHORT-TERM

TOTAL
 SALARIES
PAID

NON-CASH 
BENEFITS

BONUS

POST 
EMPLOYMENT

LONG TERM 
BENEFITS

% PERFOR-
MANCE 
RELATED

SUPER-
ANNUATION

RETIRE-
MENT 
BENEFITS

LONG 
SERVICE 
LEAVE

REMUNERA-
TION REQIRED 
TO BE 
 EXPENSED

SALARY & 
FEES FOR
 PARENT 
ENTITY

$

75,000 

60,000 

SALARY & 
FEES FOR 
OTHER
 GROUP 
ENTITIES

$

– 

– 

210,000 

50,000 

60,000 

65,400 

– 

– 

– 

– 

– 

– 

$

– 

– 

– 

– 

– 

– 

– 

75,000

60,000

260,000

60,000

65,400

–

–

$

– 

– 

– 

– 

– 

– 

– 

– 

567,307 

– 

150,000  717,307

14,519 

286,870 

315,000 

194,797 

258,054 

159,578 

155,366 

– 

– 

– 

– 

– 

– 

218,883  505,753

231,595  546,595

41,971  236,768

70,000  328,054

39,150  198,728

50,000  205,366

60,470 

24,635 

32,432 

37,860 

22,934 

3,614 

FBT

$

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

$

– 

5,400 

13,129 

5,400 

– 

– 

– 

23,929 

$

– 

– 

– 

– 

– 

– 

– 

– 

$

%

$

– 

– 

75,000 

65,400 

–  273,129 

– 

– 

– 

– 

65,400 

65,400 

– 

– 

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

13,129  150,000(3) 

8,333  903,288

16.6%

13,129 

24,545 

13,129 

13,129 

16,653 

13,129 

– 

– 

– 

– 

– 

– 

4,781  584,133 

37.5%

–  595,775 

38.9%

–  282,329 

14.9%

4,300  383,343 

18.3%

3,041  241,356 

16.2%

–  222,109 

22.5%

470,400 

50,000 

–  520,400

–  544,329 

0.0%

1,936,972 

–  801,599  2,738,571

196,464 

–  106,843  150,000 

20,455  3,212,333 

2,407,372 

50,000  801,599  3,258,971

196,464 

–  130,772  150,000 

20,455  3,756,662

Non-executive directors

P. J. Ramsay (Chairman)

M. S. Siddle (Deputy Chairman)

P. J. Evans

T. Jackman

A. Hamill

P. Grier (1)

I. Neal (1)

Sub-total 
non-executive directors

Executive directors

W. Syphers (2)

Other key 
management personnel

D. Edwards (2)

R. Gamble

R. Howarth

G. Smith (2)

A. Butorac (2)

A. Cooper (2)

Sub-total 
executive KMP

Totals

(1)  Mr Grier and Mr Neal were appointed to the Board of Directors 6 June 2008.
(2)  Options expensed during 2008 but not exercised (no value received) W. Syphers $220,154, D. Edwards $96,117, G. Smith $67,454, A. Butorac $7,890, A. Cooper $10,586.
(3)  Represents an accrual pursuant to Mr Syphers’ contract.

>>23

DIRECTORS’ REPORT

REMUNERATION REPORT (AUDITED)

Remuneration of key management personnel (continued)

Table 3: Compensation options: Granted and vested during the year (Consolidated) 

2009
There were no executive options granted during the fi nancial year ended 30 June 2009. 

As at 30 June 2009, all executive options on issue had been surrendered.

2008
During the fi nancial year options were granted as equity compensation benefi ts under the long-term incentive plan to certain key management 
personnel as disclosed below. No share options have been granted to the non-executive directors of the Board of Directors under this scheme. The 
options were issued at a price of $0.001 per option. Each option entitled the holder to subscribe for one fully paid ordinary share in the entity at an 
exercise price determined by reference to the market price of the shares in the period immediately prior to the date of the grant. The contractual 
life of each option granted was fi ve years.

Vesting Date
These options were subject to specifi c conditions regulating their exercise which included phased vesting on an annual basis with full vesting 
after three years, and the requirement for the parent entity share price to appreciate by at least 20% above the Off ering Price (Exercise Price) for a 
continuous period of at least three ASX trading days prior to the vesting date, as a pre-condition to exercise.

GRANTED

TERMS AND CONDITIONS FOR EACH GRANT

VESTED

FAIR VALUE
 PER OPTION
 AT GRANT
 DATE ($)

GRANT 
DATE

NUMBER

EXERCISE 
PRICE PER 
OPTION ($)

EXPIRY 
DATE

FIRST 
EXERCISE 
DATE

LAST 
EXERCISE 
DATE

NUMBER

%

GRANTED

TERMS AND CONDITIONS FOR EACH GRANT

VESTED

FAIR VALUE
 PER OPTION
 AT GRANT
 DATE ($)

GRANT 
DATE

NUMBER

EXERCISE
 PRICE PER
 OPTION ($)

EXPIRY 
DATE

FIRST 
EXERCISE
 DATE

LAST 
EXERCISE 
DATE

NUMBER

%

900,000 20/05/08

$0.52

$3.65 20/05/13 20/05/09 20/05/13

157,500

9.8

450,000 20/05/08
200,000 20/05/08
–
80,000 20/05/08

–

1,630,000

$0.52
$0.52
–
$0.52

$3.65 20/05/13 20/05/09 20/05/13
$3.65 20/05/13 20/05/09 20/05/13
–
$3.65 20/05/13 20/05/09 20/05/13

–

–

–

93,000
69,750
6,600
6,600
333,450

12.4
16.4
33.0
6.6

30 JUNE 2009

NIL

30 JUNE 2008

Directors
W. Syphers
Executives
D. Edwards
G. Smith
A. Butorac
A. Cooper
Total 

>>24

Remuneration of directors and named executives (continued)

Table 4: Options granted as part of remuneration
NIL

For details on the valuation of the options, including models and assumptions used, please refer to note 27. There were no alterations to the terms 
and conditions of options granted as remuneration since their grant date. There were no forfeitures during the period. As at 30 June 2009, all 
executive options on issue had been surrendered.

The maximum grant, which was payable assuming that all service and performance criteria were met, was equal to the number of options or 
rights granted multiplied by the fair value at the grant date. The minimum payable assuming that service and performance criteria were not met 
was zero. 

Table 5: Shares issued on exercise of remuneration options

30 JUNE 2009

Executives
Total

30 JUNE 2008

Executives
Total

SHARES ISSUED
NUMBER

NIL
NIL

SHARES ISSUED
NUMBER

NIL
NIL

PAID
$ PER SHARE

NIL

PAID
$ PER SHARE

NIL

UNPAID
$ PER SHARE

NIL

UNPAID
$ PER SHARE

NIL

>>25

DIRECTORS’ REPORT

Directors’ Meetings
The number of meetings of directors (including meetings of committees of directors) held during the year and the number of meetings attended 
by each director were as follows:

DIRECTORS’ MEETINGS 

MEETINGS OF COMMITTEES

NUMBER OF 
MEETINGS 
HELD

NUMBER OF 
MEETINGS 
ATTENDED

NUMBER OF 
MEETINGS 
HELD

NUMBER OF 
MEETINGS 
ATTENDED

NUMBER OF 
MEETINGS 
HELD

NUMBER OF 
MEETINGS 
ATTENDED

AUDIT

REMUNERATION

P. J. Ramsay 
M. S. Siddle
P. J. Evans 
A. A. Hamill
I. R. Neal
I. P. Grier
W. D. Syphers
P. T. Jackman

14
14
14
14
14
14
14
4

11
14
14
12
14
12
14
3

Committee membership
Members acting on the committees of the Board during the year were:

AUDIT

P. J. Evans (Chairman)
M. S. Siddle
A. A. Hamill (Resigned 20 August 2009)
I. R. Neal 
S. L. McKenna (Appointed 20 August 2009)

–
5
5
5
5
–
–
–

–
5
5
2
4
–
–
–

REMUNERATION

I. P. Grier (Chairman) 
P. J. Evans
A. A. Hamill

–
–
2
2
–
2
–
–

–
–
2
2
–
2
–
–

Rounding
The amounts contained in this report and in the fi nancial report have been rounded to the nearest $1,000 (where rounding is applicable) under 
the option available to the Company under ASIC Class Order 98/0100. The Company is an entity to which the Class Order applies.

Auditor independence and non-audit services 
The Directors have received and are satisfi ed with the ‘Audit Independence Declaration’ provided by the Prime Media Group Limited’s external 
auditors, Ernst & Young. The Audit Independence Declaration has been attached to the Directors’ Report on the following page.

Non-Audit Services
The following non-audit services were provided by the entity’s auditor, Ernst & Young. The directors are satisfi ed that the provision of the non-audit 
services is compatible with the general standard of independence for auditors imposed by the Corporations Act 2001. The nature and scope of each 
type of non-audit service provided means that the auditor’s independence was not compromised.

Ernst & Young received or are due to receive the following amounts for the provision of non-audit services:

Income Tax Return, FBT Return & GST compliance services 
Advisory Services 

53,730
54,808

CORPORATE GOVERNANCE 
In recognising the need for the highest standards of corporate behaviour and accountability, the directors of Prime Media Group Limited support 
and have, unless otherwise disclosed in the corporate governance statement, adhered to the principles of corporate governance. The Company’s 
corporate governance statement is contained in the following section of this report.

Signed in accordance with a resolution of the directors.

P. J. Evans
Director
Sydney, 29 September 2009

>>26

 
 
Ernst & Young Centre
680 George Street
Sydney NSW 2000 Australia
GPO Box 2646 Sydney NSW 2001

Tel: +61 2 9248 5555
Fax: +61 2 9248 5959
www.ey.com/au

Auditor’s Independence Declaration to the Directors of Prime Media Group Limited
In relation to our audit of the fi nancial report of Prime Media Group Limited for the year ended 30 June 2009, to the best of my 
knowledge and belief, there have been no contraventions of the auditor independence requirements of the Corporations Act 2001 
or any applicable code of professional conduct.

Ernst & Young

David Simmonds
Partner
Sydney
29 September 2009

Liability limited by a scheme approved 
under Professional Standards Legislation

>>27

CORPORATE GOVERNANCE STATEMENT

The Board of Directors of Prime Media Group Limited is responsible 
for the corporate governance of the Group. The Board guides and 
monitors the business and aff airs of Prime Media Group Limited on 
behalf of the shareholders by whom they are elected and to whom 
they are accountable.

Management recognise their responsibility in the implementation and 
maintenance of an eff ective system of corporate governance.

Prime Media Group Limited’s corporate governance practices 
were in place throughout the year ended 30 June 2009 and were 
compliant with the Corporate Governance Council’s principles and 
recommendations except as noted in this statement. 

For further information on corporate governance policies adopted by 
Prime Media Group Limited, refer to our website: 

www.primemedia.com.au/corporategovernance

PRINCIPLE 1 – LAY SOLID FOUNDATIONS FOR 
MANAGEMENT AND OVERSIGHT

The Company has an established Board charter that outlines the roles 
and responsibilities of the Board and its committees. The charter also 
outlines the operational structure that the Company is to follow.

A copy of the Board charter is provided to all new directors and is 
available on the Company website.

Board responsibilities
As the Board acts on behalf of and is accountable to the shareholders, 
the Board seeks to identify the expectations of the shareholders, as 
well as other regulatory and ethical expectations and obligations. In 
addition, the Board is responsible for identifying areas of signifi cant 
business risk and ensuring arrangements are in place to adequately 
manage those risks.

The Board is responsible for formulating matters of strategy, the 
appointment of executive management, the review and approval 
of annual operating budgets and assessment of the performance of 
executive management against the operating budgets and assessment 
of the performance of executive management against the operating 
and strategic plans previously determined.

The Board ensures that the management team is appropriately 
qualifi ed and experienced to discharge its responsibilities and has in 
place procedures to assess the performance of the Chief Executive 
Offi  cer and the executive management team. The Board is responsible 
for ensuring that management’s objectives and activities are aligned 
with the expectations and risks identifi ed by the Board.

Structure of the Board and Board Committee 
meetings
The Board normally holds up to nine scheduled meetings during each 
fi nancial year.

With two exceptions, all members of the Board reside in Sydney. 
Coupled with the relatively small size of the Board (comprising seven 
non-executive directors and one executive director), this proximity makes 
it relatively easy for members of the Board to meet in whole or in part 
outside of the formal meeting structure (making use of teleconferencing 
facilities as required). For this reason, the Board as a whole is able to 
exercise its functions without the requirement for excessive formal 
subcommittee structures with the exception of the following:
»
»

Audit Committee
Remuneration Committee.

The roles and responsibilities of these committees are discussed later 
in this report.

Executive management has ready access to members of the Board, 
and all Board members are consulted on signifi cant decisions which 
have to be made between formal meetings.

On at least an annual basis the Board sets aside two days for detailed 
discussions on the Group’s business strategies at which presentations 
are received from senior managers. 

In January 2003 the Board constituted an Executive Committee 
comprising Messrs Ramsay, Siddle and Evans to oversight the executive 
functions of the Company. This committee is currently in recess 
following the appointment of the Chief Executive Offi  cer in September 
2005. Should for any reason the Chief Executive Offi  cer be unable 
to perform his duties then this committee will again oversight the 
executive functions on behalf of the Board.

Performance review
The performance of senior executives is reviewed regularly against 
measureable and qualitative indicators. Whilst such reviews are included 
within the responsibilities of the Remuneration Committee, the Board 
also monitors the performance of senior executives as part of its review 
of the performance of the Group’s business segments at each meeting 
of the Board. During the reporting period, the Board has conducted 
performance evaluations of each senior executive. The performance 
indicators against which the directors and executives are assessed are 
aligned with the fi nancial and non-fi nancial objectives of the Company. 
Subject to applicable laws, the employment of senior executives whose 
performance is considered to be unsatisfactory may be terminated.

>>28

PRINCIPLE 2 – STRUCTURE THE BOARD 
TO ADD VALUE

Composition of the Board at the date of this report

NAME

POSITION

Paul J. Ramsay

Michael S. Siddle

Peter J. Evans

Alex A. Hamill

Ian R. Neal 

Ian Patrick S. Grier

Warwick D. Syphers

Non-Executive Chairman 
(appointed 1985)

Non-Executive Deputy Chairman
(appointed 1985)

Non-Executive Director 
(appointed 1991)

Non-Executive Director 
(appointed 2003)

Non-Executive Director 
(appointed 2008)

Non-Executive Director 
(appointed 2008)

Chief Executive Officer (appointed 
May 2005) and Executive Director 
(appointed Dec 2006)

Siobhan L. McKenna

Non-Executive Director 
(appointed August 2009)

Details of the skills, experience and expertise relevant to the position of 
director held by each Director are set out in the Directors’ Report.

In order to achieve the objectives of the Board as stated above, the 
composition of the Board is determined by applying the following 
principles:
»
»
»

The Board consists of primarily non-executive directors;
The Chairman of the Board should be a non-executive director;
The directors should possess a broad range of skills, qualifi cations 
and experience; and 
The Board should meet on a regular basis.

»

Board composition
The Company has not complied with the ASX Corporate Governance 
Council’s Recommendation 2.3 that the Board should establish a 
Nomination Committee. The ongoing composition of the Board is 
a regular discussion item at most Board meetings. The Board make 
consistent and regular use of industry experts in the fi elds of new 
business opportunity. The skills and industry experience of the Board 
as a whole is regularly reviewed and where there is a need for additional 
experience or knowledge to supplement the existing Board, the 
appointment of additional Board members will be considered. Each of 
the above-mentioned appointments has been approved unanimously 
by the Board, following a recommendation from the Chairman.

The appointment and removal of directors are governed by Articles 
82-94 of the parent entity’s Constitution. Directors appointed to fi ll casual 
vacancies must off er themselves for re-election, and be elected, at the next 
following Annual General Meeting of the Company in order to continue 
in offi  ce. Also, at each Annual General Meeting, one-third of the directors 
must resign and, in order to continue in offi  ce, must off er themselves for 
re-election and be elected at the meeting. No director shall serve more 
than three years without being a candidate for re-election.

Board independence
The directors of Prime Media Group Limited have an overriding duty to 
perform their duties in the best interests of the Company. Directors are 
required to declare possible confl icts of interest, interests in contracts, 
other directorships or offi  ces held, potential related party transactions 
and the acquisition or disposal of Company shares.

Under the Prime Board Charter, where a confl ict of interest arises, 
the director concerned declares the possible confl ict of interest. The 
director is then excluded from all Board discussions relating to the 
issue around which the confl ict of interest has arisen.

Recommendation 2.1 of the ASX Corporate Governance Council’s 
Recommendations recommends that a majority of the Board 
should be independent directors. As at the date of this report, the 
Prime Board consists of four independent non-executive directors 
(Siobhan McKenna, Alexander Hamill, Ian Neal and Patrick Grier), 
three non-executive directors (Paul Ramsay, Michael Siddle and Peter 
Evans) and one executive director (Warwick Syphers). For the period 
from 27 November 2008 until 20 August 2009, the Board included 
three independent directors as the Company was in the process of 
appointing a suitable replacement for Mr Jackman.

Although the Company has not complied with Recommendation 2.1, 
the Board considers that the non-executive directors, who represent 
Paul Ramsay Holdings Pty Ltd, have management, corporate, fi nancial 
and operational expertise and skills which are of particular relevance to 
their duties and functions as directors of the Company. Each of the non-
independent non-executive directors, Paul Ramsay, Michael Siddle and 
Peter Evans, have over 25 years experience in television industry matters, 
having been part of the foundation of Prime Media Group Limited.

>>29

PRINCIPLE 3 – PROMOTE ETHICAL AND 
RESPONSIBLE DECISION MAKING

The Board and the Company’s commitment to ethical and responsible 
decision making is refl ected in the internal policies and procedures of 
Prime Media Group Limited.

Ethical conduct
The Company promotes ethical and responsible behaviours for its 
directors and employees through the implementation of a range of 
internal policies and procedures that apply to all companies within the 
Group. These policies and procedures outline the standards of honest, 
ethical and law abiding behaviour expected by the Company.

All parties are encouraged to address problems to the attention of either 
management or the Board, where there may be non-compliance with 
policies and procedures governing ethical and law abiding conduct.

The policies and procedures relating to ethical and law abiding 
conduct are currently included in the employee handbook which 
is available to all employees on the Company Intranet. All new 
employees are provided with a copy of the employee handbook upon 
commencement of employment and they are required to confi rm that 
they have reviewed and acknowledge understanding of the guidelines 
and policies outlined in this handbook. The employee handbook forms 
part of a policy library that addresses required conduct in relation to:
»
»
»
»
»
»
»

Personal behaviour;
Security;
Privacy;
Discrimination;
Workplace safety;
Confl ict of interests; and
Others.

The Company also requires all employees to undertake regular 
online training covering topics that promote their understanding of 
ethical and safe work practices and conduct. As part of its ongoing 
commitment to improved corporate governance disclosure, the Board 
is currently reviewing its documented policies and procedures with the 
view that these be published on the Company website.

The Company has not complied with the ASX Corporate Governance 
Council’s Recommendation 3.1 that it should establish and disclose a 
code of conduct because the Board considers that the current policies 
and practices are eff ective in promoting ethical and responsible 
decision making. However, as part of its ongoing commitment to 
improved corporate governance disclosure, the Board is currently 
reviewing its documented policies and procedures with the view to 
preparing and adopting a code of conduct.

CORPORATE GOVERNANCE STATEMENT

Chairman independence
The Chairman of the Board for the fi nancial year was Mr Paul Ramsay. 
The Board recognises the ASX Corporate Governance Council’s 
Recommendation 2.2 that the Chairman of the Board should be an 
independent director. The Board further recognises that, as Mr Ramsay 
is a Director of a substantial shareholder of the Company, it can be 
argued that he does not meet the defi nition of independence. The 
Company has not complied with Recommendation 2.2 because the 
Board believes that Mr Ramsay is the most appropriate person to lead 
the Board and that he is able to and does bring to the Board quality 
and independent judgment to all relevant issues falling within the 
scope of the role of chairman and that the Group as a whole benefi ts 
from his knowledge, experience and leadership. 

Mr Ramsay has had 35 years experience in the television and media 
industry, as well as extensive experience as a director and chairman of 
two listed entities, which he founded. This experience is considered to 
be invaluable to the Company in both industry expertise as well as the 
management and review of growth opportunities for the Company.

Performance evaluation 
The Company has not complied with the ASX Corporate Governance 
Council’s Recommendation 2.5 that it should disclose the process 
for evaluating the performance of the Board, its committees and 
individual Directors in the following respects:
»

whilst the Board regularly evaluates its performance and the 
performance of its committees and the individual Directors, it 
has not established formal processes for those purposes, other 
than review of the executive Director’s remuneration and of 
non-executive Directors’ fees and benefi ts by the Remuneration 
Committee as appropriate (because fi rstly, the size of the Board 
and the close and frequent interaction between the executive and 
non-executive Directors means that the Board is self-evaluating in 
terms of its performance corporately and the performance of its 
committees and the individual Directors and secondly, the Board 
considers that the most appropriate forum for evaluating the 
performance of the Board is at general meetings of the Company);
it has not established or implemented formal induction 
procedures for new Board appointees or new key executives 
because it has a practice that new Board appointees and new key 
executives are given a comprehensive briefi ng on the Group’s 
activities and operations by the Chief Executive Offi  cer and Chief 
Financial Offi  cer.

»

Independent professional advice 
Each Director has full access to the Company Secretary and the right 
of access to all relevant Company information. Any Director who 
requires legal advice in relation to the performance of his or her duties 
as a Director of the Company is to inform the Chairman of the issue 
and, upon approval for the Director to proceed, advice is then to be 
obtained in consultation with the Chairman. The costs reasonably 
incurred are reimbursable by the Company. When the advice is to 
hand, it is to be made available to the Board. 

>>30

Securities trading policy
Under the Company’s Securities Trading policy, an executive or Director 
must not trade in any securities of the Company at any time when they 
are in possession of unpublished, price sensitive information in relation 
to those securities.

Before undertaking any trading of securities, including the exercise of 
executive share options, an executive must fi rst obtain approval of the 
Company Secretary and a Director must fi rst obtain approval of the 
Chairman.

Only in exceptional circumstances will approval for trading of securities 
be given outside the following periods:
»

28 days from the day following the announcement of the half 
yearly and full year results of the Company to the Australian 
Securities Exchange;
28 days from the day following the holding of the Annual General 
Meeting;
28 days from the day following any other provision to the markets 
of an earnings forecast update.

»

»

As required by the ASX Listing Rules, the Company notifi es the ASX 
of any transaction conducted by Directors in the securities of the 
Company.

PRINCIPLE 4 – SAFEGUARD INTEGRITY 
IN FINANCIAL REPORTING

Audit Committee
The Board has established an Audit Committee whose conduct 
is governed by a formal charter of responsibilities. This charter is 
published on the Company’s website. The Audit Committee meets 
between four and six times each year.

Members of the Audit Committee as at the date of this report 
are as follows:
»
»
»
»

Mr P.J. Evans FCA (Chairman)
Mr M.S. Siddle
Mr A.A. Hamill
Mr I.R. Neal 

Members of the Audit Committee must be non-executive directors. 
Details of the qualifi cations of the members of the Audit Committee, the 
number of meetings of the Audit Committee held during the year and 
the attendees at those meetings are set out in the Directors’ Report.

»

The objectives of the Audit Committee include:
»
»

To improve the quality of fi nancial reporting;
To ensure the Board makes informed decisions regarding 
accounting policies, practices and disclosures;
To provide a safeguard for directors’ liability;
To review the scope of the external audit; and
To facilitate the maintenance of independence of the 
external auditor.

»
»
»

The responsibilities of the Audit Committee include:
»
»

Approval of the external audit plan;
Liaison with external auditors on the results and fi ndings of the 
audit, and on recommendations made;
Review of the performance of the external auditors;
Oversight of accounting policies and procedures used within the 
economic entity and its subsidiaries;
Reviewing drafts of interim and full year fi nancial statements and 
making recommendations to the full Board in respect of their 
adoption; and
Oversight of the controls and procedures used within the 
economic entity, and recommendations in respect of systems 
of internal control.

»
»

»

»

The Group’s auditor attended the Audit Committee meetings and 
reported to the Committee at those meetings. In addition, the 
Directors considered and discussed numerous audit related matters 
during the course of Directors’ meetings held throughout the year 
and were in regular communication with the Company’s auditors to 
discuss and seek advice on specifi c matters concerning the Company’s 
fi nancial and reporting obligations.

In accordance with section 295A of the Corporations Act 2001, the 
Chief Executive Offi  cer and the Chief Financial Offi  cer have declared 
in writing to the Board that the fi nancial records of the Group for the 
fi nancial year have been properly maintained, that the Group’s fi nancial 
reports for the year ended 30 June 2009 comply with accounting 
standards and present a true and fair view of the Group’s fi nancial 
position and performance, that the integrity of the Group’s fi nancial 
statements is founded on a sound system of risk management and 
internal compliance and control which implements the policies 
adopted by the Board; and that the Company’s risk management and 
internal compliance and control system is operating effi  ciently and 
eff ectively in all material respects.

The Company has not complied with the ASX Corporate Governance 
Council’s Recommendation 4.2 in the following respects:
»

the Audit Committee does not have a majority of independent 
directors. It currently comprises an equal number of independent 
and non-independent directors who have been selected on the 
basis of their qualifi cations, skills and experience and who are 
accordingly considered to be the most appropriate persons to 
carry out the functions and duties of the Committee; and
the Chairman of the Audit Committee, Mr Peter Evans, is not an 
independent director because, having considered the functions 
and responsibilities of the Chairman of the Audit Committee 
and the qualifi cations and experience of Mr Evans, the directors 
consider that Mr Evans is the most appropriate of the directors 
to be the Chairman of the Audit Committee. Mr Evans is a Board 
member on many of the subsidiaries’ boards, giving him a 
comprehensive oversight of the risks facing the Group as whole.

Details of the qualifi cations of audit committee members are set out in 
the Directors’ Report.

>>31

CORPORATE GOVERNANCE STATEMENT

PRINCIPLE 5 – MAKE TIMELY 
AND BALANCED DISCLOSURE

PRINCIPLE 6 – RESPECT THE RIGHTS 
OF SHAREHOLDERS

The Board has established policies and procedures to ensure that 
the disclosure requirements of the ASX Listing Rules are maintained. 
These policies are outlined in the Board Charter published on the 
Company website.

Established processes require that all disclosures relating to the release 
to the market of potentially price sensitive information must be 
reviewed by the Board and approved for release. The Chairman and 
Chief Executive Offi  cer are the only parties approved to make public 
comment in relation to the fi nancial disclosures of the Company. 

The Board has an established practice whereby all proposed ASX 
releases are circulated to the Board for review and sign off  prior to the 
release being made. The Board has also established a reporting process 
requiring the Company Secretary to report to the Board at each Board 
meeting of all disclosures made to the ASX under the Listing Rules as 
well as confi rmation that the listing rules have been complied with.

 The Company Secretary is responsible for all communications with 
the ASX and for educating senior management in relation to the 
Company’s continuous disclosure obligations. 

The Company acknowledges the importance of eff ective investor 
relations through providing clear communications and information 
channels for all shareholders. The Board aims to ensure that the 
shareholders are informed of all major developments aff ecting the 
Group’s state of aff airs. Communication of information to shareholders 
includes the following: 
»

The annual report is distributed to all shareholders. The Board 
ensures that the annual report includes relevant information about 
the operations of the Group during the year, changes in the state of 
aff airs of the Group and details of future developments, in addition 
to the other disclosures required by the Corporations Act 2001; 
The half-yearly report contains summarised fi nancial information 
and a review of the operations of the Group during the period. 
Half-year fi nancial statements prepared in accordance with the 
requirements of the Accounting Standards and the Corporations 
Act 2001 are lodged with the Australian Securities and Investments 
Commission and the ASX. The fi nancial statements are sent to any 
shareholder who requests them;
The Company ensures that all price sensitive information is 
disclosed to the ASX in accordance with the continuous disclosure 
requirements of the Corporations Act 2001 and the ASX Listing Rules; 
Notices of all general meetings are sent to all shareholders; and
The Company’s website. The Company is constantly looking at 
ways of making its communications more eff ective and has been 
undergoing an active review of the information it publishes on its 
website. The Company has acknowledged its developing diversifi ed 
business and following on from its name change from Prime 
Television Limited to Prime Media Group Limited, the Company has 
developed a separate corporate website, www.primemedia.com.au. 
The Company aims to ensure that all material releases to the ASX are 
also published on the Company’s website in a timely manner after 
the release to the ASX has been confi rmed.

»

»

»
»

Annual general meetings
The Board encourages full participation of shareholders at the 
Annual General Meeting to ensure a high level of accountability and 
identifi cation with the Group’s strategy and goals. 

The shareholders are requested to vote on the appointment of directors, 
the granting of securities to directors and changes to the Constitution. 
A copy of the Constitution is available to any shareholder who requests it..

In accordance with the Corporations Act, the Company provides its 
auditors with a notice of its Annual General Meeting and makes time 
available within this meeting for the auditor to address the meeting 
if required and for members of the Company to ask questions of the 
auditors in this forum.

>>32

PRINCIPLE 7 – RECOGNISE AND MANAGE RISK

The Board oversees the establishment, implementation and review 
of the Group’s risk management practices, seeks to identify, assess, 
monitor and manage material risk throughout the Group and has 
continued its approach to proactive risk management. The Board has 
taken the view that it is crucial for all Directors, in close partnership 
with senior management, to be part of this process and as such, has 
not established a separate risk management committee.

The task of undertaking and assessing risk management and internal 
control eff ectiveness are delegated to management through the 
Chief Executive Offi  cer, including responsibility for the day to day 
implementation of the Company’s risk management and internal 
control systems. Management reports to the Board on the Company’s 
key risks and the extent to which it believes these risks are being 
adequately managed. The reporting on risk management is a standard 
agenda item at all regular Board meetings.

Risk management focuses on strategic, fi nancial, operational and legal/
compliance risks through the following compliance and control systems: 
»

Requiring management to supply comprehensive fi nancial and 
operational reports, which specifi cally highlight variances and 
areas of potential exposure. Regular reports to the Board include 
reports from the heads of the Group’s business segments; 
Requiring actual results to be reported against budgets approved 
by the Directors and revised forecasts for the year to be prepared 
regularly. The Company has a comprehensive budgeting system 
with an annual budget approved by the Directors. Actual results 
against budget and revised forecasts for the year are prepared and 
supplied to the Board at least monthly;
Requiring Board approval for signifi cant capital expenditure and 
expenditure on revenue account. Procedures adopted in this 
regard include annual budgets, detailed appraisal and review prior 
to expenditure or commitment, and comprehensive due diligence 
requirements where businesses are being acquired or strategic 
alliances are being entered into; 
Monitoring and reviewing continuous disclosure (refer to 
comments under Principle 5 relating to disclosure);
Instigating an action plan or policy as soon as a risk is identifi ed 
and monitoring its implementation; 
Implementing occupational health and safety strategies and 
management systems (including monitoring and review 
procedures) in all business segments to achieve high standards of 
performance and compliance with regulations;
Promoting risk identifi cation and management within the Group 
as a signifi cant obligation of every employee; and
Including in the roles of the Chief Executive Offi  cer and Company 
Secretary, identifi cation of risks aff ecting each business segment 
and the development of strategies to minimise those risks.

»

»

»

»

»

»

»

The Company has not implemented an internal audit procedure 
function. The Board believes that the nature of the Company’s 
operations currently do not require this to be instigated as a separate 
function to those functions undertaken by the external auditors or the 
Audit Committee.

Assurance
In accordance with section 295A of the Corporations Act 2001, the Chief 
Executive Offi  cer and the Chief Financial Offi  cer have declared in writing 
to the Board that in their view the Company’s fi nancial reports are 

founded on a sound system of risk management and internal compliance 
and control which implements the policies adopted by the Board and 
that the Company’s risk management and internal compliance and 
control system is operating eff ectively in all material respects.

PRINCIPLE 8 – REMUNERATE FAIRLY 
AND RESPONSIBLY

Remuneration Committee
The Company has established a Remuneration Committee. 
The committee is governed by an established charter that is 
published on the Company website.

Members of the Remuneration Committee as at the date of this report 
are as follows:
»
»
»

Mr I.P. Grier (Chairman)
Mr P.J.Evans 
Mr A.A.Hamill

Details of the number of meetings of the Remuneration Committee 
held during the year and the attendees at those meetings are set out 
in the Directors’ Report.

The Remuneration Committee reviews the remuneration packages 
and employment conditions applicable to senior executives and any 
executive directors. In making these determinations, regard is had to 
comparable industry or professional salary levels, and to the specifi c 
performance of the individuals concerned. The Company clearly 
distinguishes the structure of non-executive Directors’ remuneration 
(paid in the form of a fi xed fee) and that of any executive Director and 
senior executives.

The remuneration of managers and staff  other than senior executives 
and executive directors is within the authority of the Chief Executive 
Offi  cer. The Chief Executive Offi  cer has discretion in regard to the 
remuneration of individual managers subject to the proviso that the 
overall level of remuneration is within budget guidelines as approved 
by the Board prior to preparation of the annual budget.

Recommendations in respect of allocations of share options under 
the Prime Media Group Employee Share Option Scheme are made 
by the Remuneration Committee, for approval by the Board. In 
accordance with the Listing Rules of the Australian Securities 
Exchange, options issued to executive directors are required to 
be approved by shareholders in general meeting. The terms and 
conditions of such options were approved by shareholders at the 
Annual General Meeting in 1992, and again in November 1995. In light 
of recent structural changes within the Group and legislative changes 
aff ecting the treatment of share options, the Remuneration Committee 
has suspended the current share option scheme and is reviewing 
alternatives for a more appropriate long-term incentive scheme.

A full discussion of the Company’s remuneration philosophy and 
framework and the remuneration received by Directors and senior 
executives during the year is set out in the Remuneration Report, 
which comprises part of the Directors’ Report. 

>>33

INCOME STATEMENT

FOR THE YEAR ENDED 30 JUNE 2009

NOTES

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

Continuing operations
Income
Expenses
Share of losses of associates
Profi t from continuing operations before fi nance 
costs and income tax
Finance costs
Profi t from continuing operations before income tax
Income tax benefi t/(expense)
Net profi t after tax from continuing operations

Discontinuing operations
Income 
Gain on sale of discontinued operations
Expenses
Profi t before income tax from discontinuing operations
Income tax (expense)
Net profi t after tax from discontinuing operations
Net profi t after tax
Attributable to:
Minority interest
Members of the Parent

Basic earnings per share (cents per share)
– profi t for the year 
– profi t from continuing operations 
Diluted earnings per share (cents per share)
– diluted for profi t for the year 
– diluted for profi t from continuing operations 
Franked dividends per share (cents per share)

4(a)
4(b)
12

4(c)

5(c)

4(e)
6
4(f)

5(c)

7
7

7
7

8

279,663
(280,983)
(3,081)

(4,401)
(42,400)
(46,801)
1,257
(45,544)

–
–
–
–
–
–
(45,544)

(1,109)
(44,435)

(24.5)
(24.5)

(24.5)
(24.5)

11.0

270,273
(228,066)
(3,587)

38,620
(17,312)
21,308
(7,171)
14,137

23,840
5,421
(28,634)
627
(232)
395
14,532

491
14,041

11.0
10.9

10.9
10.8

17.5

74,276
(2,918)
–

71,358
(41,296)
30,062
2,883
32,945

–
–
–
–
–
–
32,945

–
32,945

68,546
(2,463)
–

66,083
(18,816)
47,267
(14,299)
32,968

–
–
–
–
–
–
32,968

–
32,968

>>34

BALANCE SHEET

AS AT 30 JUNE 2009

Assets
Current assets
Cash and cash equivalents
Trade and other receivables
Intangible assets
Other assets
Current tax assets
Derivative fi nancial instruments

Non–current assets classifi ed as held for sale
Total current assets 
Non–current assets
Receivables
Investments in associates
Investment in available for sale fi nancial assets
Investments in subsidiaries
Property, plant and equipment
Deferred tax assets
Intangible assets and goodwill
Other assets
Total non–current assets 
Total assets

Liabilities
Current liabilities
Trade and other payables
Interest–bearing loans and borrowings
Current tax liabilities
Provisions
Derivative fi nancial instruments
Total current liabilities
Non–current liabilities
Trade and other payables
Interest–bearing loans and borrowings
Deferred income tax liabilities
Provisions
Total non–current liabilities
Total liabilities
Net assets

Equity
Equity attributable to equity holders of the parent interest
Contributed equity
Reserves
(Accumulated losses)/Retained earnings
Parent interests
Minority interests
Total Equity

NOTES

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

9
10
16
11
5
23

6(c)

10
12
14
13
15
5
16
11

17
18
5
19
23

17
18
5
19

20
21
21

6,669
51,385
1,700
2,931
5,352
57
68,094
–
68,094

815
4,299
4,214
–
93,584
8,719
278,802
–
390,433
458,527

61,252
14,880
66
3,576
4,595
84,369

1,423
172,608
163
2,626
176,820
261,189
197,338

4,010
54,189
4,694
2,547
–
9,632
75,072
414
75,486

706
13,187
5,090
–
82,470
1,849
286,568
124
389,994
465,480

40,437
11,009
5,360
2,589
–
59,395

888
255,706
2,483
357
259,434
318,829
146,651

305,643
(16)
(108,941)
196,686
652
197,338

196,569
(1,233)
(50,453)
144,883
1,768
146,651

47
255
–
44
5,241
57
5,644
–
5,644

715,082
–
3
121,554
1
1,677
–
–
838,317
843,961

630
–
–
98
4,595
5,323

369,798
147,283
–
–
517,081
522,404
321,557

305,643
2,028
13,886
321,557
–
321,557

31
311
–
10
–
9,632
9,984
–
9,984

642,742
–
3
118,054
2
–
–
–
760,801
770,785

132
–
4,466
266
–
4,864

333,405
236,314
3,582
–
573,301
578,165
192,620

196,569
1,057
(5,006)
192,620
–
192,620

>>35

STATEMENT OF CHANGES IN EQUITY

FOR THE YEAR ENDED 30 JUNE 2009

ACCUM-
ULATED
LOSSES 
$’000

EMPLOYEE 
BENEFITS
RESERVE 
$’000

FOREIGN 
CURRENCY 
TRANSLATION 
RESERVE 
$’000

NET 
UNREALISED 
GAINS 
RESERVE 
$’000

MINORITY 
EQUITY 
INTEREST 
$’000

ISSUED
CAPITAL 
$’000

TOTAL 
$’000

196,569 (50,453)

1,057

(1,912)

(378)

1,768 146,651

–
–

–
–
–
–
–

–
–

–
(44,435)
–
(44,435)
–

–
–

–
–
–
–
–

110,092
(3,395)
3,440
–
(1,063)
–

–
–
–
–
–
(14,053)
305,643 (108,941)

–
–
–
971
–
–
2,028

–
(132)

(132)
–
–
(132)
–

–
–
–
–
–
–
(2,044)

378
–

378
–
–
378
–

–
–
–
–
–
–
–

–
–

378
(132)

–
–
(1,109)
(1,109)
(7)

246
(44,435)
(1,109)
(45,298)
(7)

– 110,092
(3,395)
–
3,440
–
–
971
(1,063)
–
(14,053)
–
652 197,338

ACCUM-
ULATED
LOSSES 
$’000

EMPLOYEE 
BENEFITS
RESERVE 
$’000

FOREIGN 
CURRENCY 
TRANSLATION 
RESERVE 
$’000

NET 
UNREALISED 
GAINS 
RESERVE 
$’000

MINORITY 
EQUITY 
INTEREST 
$’000

ISSUED
CAPITAL 
$’000

TOTAL 
$’000

187,499

(42,096)

624

–

–
–

–

–

–
–
–
–

–

–
–

–

14,041

–
14,041
–
–

–

–
–

–

–

–
–
–
–

10,636
–
(1,566)
–
196,569

–
–
–
(22,398)
(50,453)

–
433
–
–
1,057

1,337

1,903

149,287

20

–

(378)

–

–
–

–

–

491
491
(300)
(326)

–
–
–
–
1,768

(378)

(1,337)
(1,932)

(3,647)

14,041

491
10,885
(300)
(326)

10,636
433
(1,566)
(22,398)
146,651

–
(1,932)

(1,337)
–

(1,932)

(1,715)

–

–

–
(1,932)
–
–

–
–
–
–
(1,912)

–
(1,715)
–
–

–
–
–
–
(378)

Consolidated Group

At 1 July 2008
Reversal of fair value adjustment of available-for-sale 
fi nancial assets that has been impaired
Foreign currency translation
Total income/(expense) for the period 
recognised directly in equity
(Losses) for the period attributable to members of the parent entity
(Losses) for the period attributable to minority shareholders
Total income/(expense) for the period
Minority interests in controlled entities acquired
Equity transactions:
Shares issued as part of equity raising
Costs of equity raising (net of tax)
Shares issued as consideration
Cost of share-based payments
Buyback of shares
Dividends
At 30 June 2009

Consolidated Group

At 1 July 2007
Fair value revaluation of available-for-sale 
fi nancial assets (net of applicable tax)
Reversal of fair value adjustment of 
available-for-sale fi nancial assets upon 
recognition of investment in associate
Foreign currency translation
Total income and expense for the period 
recognised directly in equity
Profi t for the period attributable to members 
of the parent entity
Profi t/(Losses) for the period attributable 
to minority shareholders
Total income and expense for the period
Minority interests in controlled entities (disposed)
Acquisition of minority interests in controlled entities
Equity transactions:
Shares issued as consideration
Cost of share-based payments
Buyback of shares
Dividends
At 30 June 2008

>>36

Parent Entity

At 1 July 2008
Profi t for the period attributable to members of the parent entity
Total income and expense for the period
Shares issued as part of equity raising
Cost of equity raising (net of tax)
Shares issued as consideration of equity settled transactions
Cost of share-based payments
Buyback of shares
Dividends
At 30 June 2009

Parent Entity

At 1 July 2007
Profi t for the period attributable to members of the parent entity
Total income and expense for the period
Shares issued as consideration of equity settled transactions
Cost of share-based payments
Buyback of shares
Dividends
At 30 June 2008

ISSUED
CAPITAL 
$’000

ACCUM-
ULATED
LOSSES 
$’000

EMPLOYEE 
BENEFITS
RESERVE 
$’000

FOREIGN 
CURRENCY 
TRANSLATION 
RESERVE 
$’000

NET 
UNREALISED 
GAINS 
RESERVE 
$’000

TOTAL 
$’000

196,569
–
–
110,092
(3,395)
3,440
–
(1,063)

(5,006)
32,945
32,945
–
–
–
–
–
– (14,053)
13,886

305,643

1,057
–
–
–
–
–
971
–
–
2,028

–
–
–
–
–
–
–
–
–
–

– 192,620
32,945
–
–
32,945
– 110,092
(3,395)
–
3,440
–
971
–
(1,063)
–
(14,053)
–
– 321,557

ISSUED
CAPITAL 
$’000

187,499
–
–
10,636
–
(1,566)
–
196,569

ACCUM-
ULATED
LOSSES 
$’000

(15,576)
32,968
32,968
–
–
–
(22,398)
(5,006)

EMPLOYEE 
BENEFITS
RESERVE 
$’000

FOREIGN 
CURRENCY 
TRANSLATION 
RESERVE 
$’000

NET 
UNREALISED 
GAINS 
RESERVE 
$’000

624
–
–
–
433
–
–
1,057

–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–

TOTAL 
$’000

172,547
32,968
32,968
10,636
433
(1,566)
(22,398)
192,620

>>37

CASH FLOW STATEMENT

FOR THE YEAR ENDED 30 JUNE 2009

Cash flows from operating activities
Receipts from customers (inclusive of GST)
Payments to suppliers and employees (inclusive of GST)
Interest received
Borrowing costs paid
Income tax paid 
Net cash fl ows from/(used in) operating activities

Cash flows from investing activities
Proceeds from sale of property, plant and equipment
Purchase of property, plant and equipment
Proceeds from sale of business operations
Proceeds from sale of available-for-sale fi nancial assets
Refund of escrow payments for purchase of radio businesses in prior years
Purchase of controlled entities
Purchase of associates
Purchase of business assets and intangibles
Purchase of available-for-sale fi nancial assets
Loan Funds (to)/from related entities
Funds transferred from/(to) controlled entities
Net cash fl ows from/(used in) investing activities

Cash flows from financing activities
Proceeds from issues of share options
Proceeds from issues of ordinary shares
Costs of issue of ordinary shares
Payments for the share buy back
Proceeds from borrowings 
Finance lease liability payments
Repayments of borrowings 
Payments to terminate interest rate swap
Dividends paid
Net cash fl ows from/(used in) fi nancing activities
Net increase/(decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of period
Net foreign exchange diff erences
Cash and cash equivalents at end of Period

NOTES

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009
$’000

2008
$’000

2009
$’000

2008
$’000

306,824
(228,454)
801
(20,482)
(15,984)
42,705

323,089
(264,477)
1,044
(18,417)
(17,204)
24,035

376
(1,224)
469
(16,958)
(14,195)
(31,532)

379
(1,258)
706
(15,599)
(13,312)
(29,084)

9(a)

349
(14,166)
–
433
662
(11,317)
–
–
(708)
(9,077)
–
(34,324)

–
110,092
(4,850)
(1,063)
40,868
(7,550)
(119,126)
(9,831)
(14,053)
(5,513)
2,868
4,010
(209)
6,669

9

77
(7,181)
21,005
3,724
–
(23,917)
(19,127)
(3,607)
(14,814)
(8,503)
–
(52,343)

1
–
–
(1,566)
45,000
(2,262)
(16,719)
–
(22,398)
2,056
(26,252)
31,896
(1,634)
4,010

–
–
–
–
–
(3,500)
–
–
–
–
41,502
38,002

–
110,092
(4,850)
(1,063)
29,000
–
(115,749)
(9,831)
(14,053)
(6,454)
16
31
–
47

–
–
–
–
–
–
–
–
–
–
7,903
7,903

1
–
–
(1,566)
45,000
–
–
–
(22,398)
21,037
(144)
175
–
31

>>38

NOTES TO FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

1

CORPORATE INFORMATION 

The fi nancial report of Prime Media Group Limited (the Company) for 
the year ended 30 June 2009 was authorised for issue in accordance 
with a resolution of the directors on 29 September 2009. 

Prime Media Group Limited is a company limited by shares 
incorporated in Australia whose shares are publicly traded on the 
Australian Securities Exchange.

The nature of the operations and principal activities of the Group are 
described in the directors’ report.

2

SUMMARY OF SIGNIFICANT 
ACCOUNTING POLICIES

(a)  Basis of preparation
The fi nancial report is a general-purpose fi nancial report, which 
has been prepared in accordance with the requirements of the 

Corporations Act 2001, Australian Accounting Standards and other 
authoritative pronouncements from the Australian Accounting 
Standards Board. The fi nancial report has been prepared on a historical 
cost basis, except for derivative fi nancial instruments, land and 
buildings, available-for-sale investments, and investments in associates 
that have been measured at fair value.

The fi nancial report is presented in Australian dollars and all values are 
rounded to the nearest thousand dollars ($’000) unless otherwise stated 
under the option available to the Company under ASIC Class order 
98/0100. The Company is an entity to which the class order applies.

(b)  Statement of compliance with IFRS
The fi nancial report complies with Australian Accounting Standards as 
issued by the Australian Accounting Standards Board and International 
Financial Reporting Standards (IFRS) as issued by the International 
Accounting Standards Board.

Table of Contents
(a)  Basis of preparation
(b)  Statement of compliance with IFRS
(c)  New Accounting Standards and Interpretations
(d)  Basis of consolidation
(e)  Business combinations
(f )  Signifi cant accounting judgements, estimates  

and assumptions
(g)  Segment reporting
(h)  Foreign currency translation
(i)  Cash and cash equivalents
(j)  Trade and other receivables
(k)  Property, plant and equipment
(l)  Goodwill and intangible assets
(m)  Investments and other fi nancial assets
(n) 
Investment in associates
(o)  Trade and other payables

(p) 
Interest-bearing loans and borrowings
(q)  Provisions and employee leave benefi ts
(r)  Share-based payment transactions
(s)  Leases
(t)  Revenue recognition
(u)  Government grants
Income tax
(v) 
(w)  Other taxes
(x)  Derivative fi nancial instruments and hedging
(y)  Derecognition of fi nancial assets and fi nancial liabilities
(z) 
(aa)  Impairment of non-fi nancial assets other than goodwill
(bb) Contributed equity
(cc)  Earnings per share
(dd) Non-current assets and disposal groups held for resale  

Impairment of fi nancial assets

and discontinued operations

>>39

 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

2

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

(c)  New accounting standards and interpretations
Australian Accounting Standards and Interpretations that have recently been issued or amended but are not yet eff ective have not been adopted 
by the Group for the annual reporting period ended 30 June 2009. These are outlined in the table below.

REFERENCE

TITLE

SUMMARY

APPLICATION 
DATE OF 
STANDARD

IMPACT ON GROUP 
FINANCIAL REPORT

APPLICATION 
DATE FOR GROUP

AASB Int. 16

Hedges of a Net Investment 
in a Foreign Operation

AASB Int. 17 and 
AASB 2008-13

AASB Int. 18 

Distributions of Non-cash 
Assets to Owners 
and consequential 
amendments to other 
Australian Accounting 
Standards

Transfers of Assets from 
Customers

The Interpretation is unlikely 
to have any impact on the Group 
since it does not signifi cantly 
restrict the hedged risk or where 
the hedging instrument can 
be held.

The Interpretation is unlikely 
to have any impact on the Group 
as it has not previously made 
or have any plans for future 
distributions in other forms than 
cash or shares.

The Interpretation is unlikely 
to have any impact on the 
Group as it has not previously 
received assets from its customers 
other than cash settlements for 
services provided.

1 July 
2009

1 July 
2010

1 July 
2009

This Interpretation requires that the hedged risk 
in a hedge of a net investment in a foreign operation 
is the foreign currency risk arising between the 
functional currency of the net investment and the 
functional currency of any parent entity. This also 
applies to foreign operations in the form of joint 
ventures, associates or branches.

The Interpretation outlines how an entity 
should measure distributions of assets, other 
than cash, as a dividend to its owners acting in their 
capacity as owners. This applies to transactions 
commonly referred to as spin-off s, split off s or 
demergers and in-specie distributions.

1 October 
2008

1 July 
2009

Applies 
prospectively 
to transfer of 
assets from 
customers 
received 
on or after 
1 July 2009

This Interpretation provides guidance on the 
transfer of assets such as items of property, plant 
and equipment or transfers of cash received from 
customers. The Interpretation provides guidance 
on when and how an entity should recognise 
such assets and discusses the timing of revenue 
recognition for such arrangements and requires 
that once the asset meets the condition to be 
recognised at fair value, it is accounted for as 
an ‘exchange transaction’.
Once an exchange transaction occurs 
the entity is considered to have delivered 
a service in exchange for receiving the asset. 
Entities must identify each identifi able service 
within the agreement and recognise revenue 
as each service is delivered.

AASB 8 and 
AASB 2007-3

Operating Segments and 
consequential amendments 
to other Australian 
Accounting Standards

New standard replacing AASB 114 Segment 
Reporting, which adopts a management reporting 
approach to segment reporting.

1 January 
2009

AASB 8 is a disclosure standard 
so will have no direct impact 
on the amounts included in 
the Group’s fi nancial statements, 
although it may indirectly impact 
on the level at which goodwill 
is tested for impairment. In 
addition, the amendments may 
have an impact on the Group’s 
segment disclosures.

AASB 1039 
(revised)

Concise Reporting 

AASB 1039 was revised in August 2008 to 
achieve consistency with AASB 8 Operating 
Segments. The revisions include changes to 
terminology and descriptions to ensure consistency 
with the revised AASB 101 Presentation of Financial 
Statements.

1 January 
2009

Refer to AASB 8.

AASB 123 
(Revised) and 
AASB 2007-6

Borrowing Costs and 
consequential amendments 
to other Australian 
Accounting Standards

The amendments to AASB 123 require that 
all borrowing costs associated with a qualifying asset 
be capitalised.

1 January 
2009

These amendments to AASB 123 
require that all borrowing costs 
associated with a qualifying asset 
be capitalised. The Group has no 
borrowing costs associated with 
qualifying assets and as such the 
amendments are not expected 
to have any impact on the 
Group’s fi nancial report.

1 July 
2009

1 July 
2009

1 July 
2009

>>40

REFERENCE

TITLE

SUMMARY

AASB 101 
(Revised), 
AASB 2007-8 and 
AASB 2007-10

Presentation of 
Financial Statements 
and consequential 
amendments to other 
Australian Accounting 
Standards

Introduces a statement of comprehensive income. 
Other revisions include impacts on the presentation 
of items in the statement of changes in equity, 
new presentation requirements for restatements 
or reclassifi cations of items in the fi nancial 
statements, changes in the presentation 
requirements for dividends and changes 
to the titles of the fi nancial statements.

APPLICATION 
DATE OF 
STANDARD

1 January
2009

AASB
2008-1

AASB
2008-2

Amendments to Australian 
Accounting Standard 
– Share-based Payments: 
Vesting Conditions and 
Cancellations 

The amendments clarify the defi nition of 
‘vesting conditions’, introducing the term 
‘non-vesting conditions’ for conditions other than 
vesting conditions as specifi cally defi ned and 
prescribe the accounting treatment of an award 
that is eff ectively cancelled because a non-vesting 
condition is not satisfi ed.

1 January
2009

Amendments to 
Australian Accounting 
Standards – Puttable 
Financial Instruments and 
Obligations arising on 
Liquidation 

The amendments provide a limited exception to the 
defi nition of a liability so as to allow an entity that 
issues puttable fi nancial instruments with certain 
specifi ed features, to classify those instruments as 
equity rather than fi nancial liabilities.

1 January
2009

AASB 3 
(Revised) 

Business Combinations

AASB 127 
(Revised)

Consolidated and Separate 
Financial Statements

1 July
2009

1 July
2009

The revised standard introduces a number 
of changes to the accounting for business 
combinations, the most signifi cant of which allows 
entities a choice for each business combination 
entered into – to measure a non-controlling interest 
(formerly a minority interest) in the acquiree either 
at its fair value or at its proportionate interest in 
the acquiree’s net assets. This choice will eff ectively 
result in recognising goodwill relating to 100% 
of the business (applying the fair value option) or 
recognising goodwill relating to the percentage 
interest acquired. The changes apply prospectively.

There are a number of changes arising from 
the revision to AASB 127 relating to changes 
in ownership interest in a subsidiary without 
loss of control, allocation of losses of a 
subsidiary and accounting for the loss of control 
of a subsidiary. Specifi cally in relation to a change 
in the ownership interest of a subsidiary (that does 
not result in loss of control) – such a transaction 
will be accounted for as an equity transaction.

IMPACT ON GROUP 
FINANCIAL REPORT

These amendments are only 
expected to aff ect the presentation 
of the Group’s fi nancial report and 
will not have a direct impact on 
the measurement and recognition 
of amounts disclosed in the 
fi nancial report. The Group has not 
determined at this stage whether 
to present a single statement of 
comprehensive income or two 
separate statements.

The Group has share-based 
payment arrangements that 
may be aff ected by these 
amendments. The current 
executive option scheme has 
been suspended and the Group 
has not yet determined the 
extent of the impact, if any.

These amendments are unlikely 
to have any impact on the 
Group as it has not issued any 
puttable fi nancial instruments 
that would be subject to these 
amendments. The Group has 
not yet determined the extent 
of impact, if any.

The Group has not yet assessed 
the impact of adoption, 
including which accounting 
policy to adopt.

APPLICATION 
DATE FOR GROUP

1 July 
2009

1 July 
2009

1 July 
2009

1 July 
2009

1 July 
2009

If the Group changes its 
ownership interest in existing 
subsidiaries in the future, the 
change will be accounted for as 
an equity transaction. This will 
have no impact on the goodwill, 
nor will it give rise to a gain or loss 
in the Group’s income statement.

AASB
2008-3

Amendments to Australian 
Accounting Standards 
arising from AASB 3 and 
AASB 127 

Amending standard issued as a consequence 
of revisions to AASB 3 and AASB 127. 

1 July
2009

Refer to AASB 3 (Revised) and 
AASB 127 (Revised) above.

1 July 
2009

>>41

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

2

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

(c)  New accounting standards and interpretations (continued)

REFERENCE

TITLE

SUMMARY

AASB
2008-5

Amendments to Australian 
Accounting Standards 
arising from the Annual 
Improvements Project

AASB
2008-6

AASB
2008-7

Further Amendments 
to Australian Accounting 
Standards arising 
from the Annual 
Improvements Project

Amendments to Australian 
Accounting Standards 
– Cost of an Investment 
in a Subsidiary, Jointly 
Controlled Entity 
or Associate

AASB
2008-8

Amendments to Australian 
Accounting Standards 
– Eligible Hedged Items

AASB 2009-2

Amendments to Australian 
Accounting Standards 
– Improving Disclosures 
about Financial Instruments 
[AASB 4, AASB 7, AASB 1023 
& AASB 1038]

The improvements project is an annual project 
that provides a mechanism for making non-urgent, 
but necessary, amendments to IFRSs. The IASB has 
separated the amendments into two parts: Part 1 
deals with changes the IASB identifi ed resulting 
in accounting changes; Part II deals with either 
terminology or editorial amendments that the 
IASB believes will have minimal impact.
This was the fi rst omnibus of amendments issued 
by the IASB arising from the Annual Improvements 
Project and it is expected that going forward, such 
improvements will be issued annually to remove 
inconsistencies and clarify wording in the standards.
The AASB issued these amendments in two 
separate amending standards; one dealing with the 
accounting changes eff ective from 1 January 2009 
and the other dealing with amendments to AASB 
5, which will be applicable from 1 July 2009 [refer 
below AASB 2008-6].

Refer to AASB 2008-5 above.

The main amendments of relevance to Australian 
entities are those made to AASB 127 deleting the 
‘cost method’ and requiring all dividends from a 
subsidiary, jointly controlled entity or associate to 
be recognised in profi t or loss in an entity’s separate 
fi nancial statements (i.e. parent company accounts). 
The distinction between pre- and post-acquisition 
profi ts is no longer required. However, the payment 
of such dividends requires the entity to consider 
whether there is an indicator of impairment.
AASB 127 has also been amended to eff ectively allow 
the cost of an investment in a subsidiary, in limited 
reorganisations, to be based on the previous carrying 
amount of the subsidiary (that is, share of equity) 
rather than its fair value.

The amendment to AASB 139 clarifi es how the 
principles underlying hedge accounting should be 
applied when (i) a one-sided risk in a hedged item 
and (ii) infl ation in a fi nancial hedged item existed 
or was likely to exist.

The main amendment to AASB 7 requires fair value 
measurements to be disclosed by the source of 
inputs, using the following three-level hierarchy:
»

quoted prices (unadjusted) in active markets 
for identical assets or liabilities (Level 1);
inputs other than quoted prices included 
in Level 1 that are observable for the asset or 
liability, either directly (as prices) or indirectly 
(derived from prices) (Level 2); and
inputs for the asset or liability that are 
not based on observable market data 
(unobservable inputs) (Level 3).

»

»

APPLICATION 
DATE OF 
STANDARD

1 January
2009

IMPACT ON GROUP 
FINANCIAL REPORT

APPLICATION 
DATE FOR GROUP

The Group has not yet 
determined the extent of the 
impact of the amendments, if any.

1 July 
2009

1 July
2009

The Group has not yet 
determined the extent of the 
impact of the amendments, 
if any.

1 July 
2009

1 January
2009

The Group has not yet 
determined the extent of the 
impact of the amendments, if any.

1 July 
2009

1 July 
2009

1 July 
2009

1 July 
2009

These amendments currently do 
not have any application to the 
Group as it does not currently 
apply hedge accounting.

AASB 7 is a disclosure standard 
so will have no direct impact 
on the amounts included in 
the Group’s fi nancial statements, 
although it is likely to increase 
the information disclosed.

Annual 
reporting 
periods 
beginning 
on or after 
1 January 
2009 that 
end on 
or after 
30 April 
2009.

These amendments arise from the issuance of 
Improving Disclosures about Financial Instruments 
(Amendments to IFRS 7) by the IASB in March 2009.
The amendments to AASB 4, AASB 1023 and 
AASB 1038 comprise editorial changes resulting 
from the amendments to AASB 7.

>>42

APPLICATION 
DATE OF 
STANDARD

1 July 
2009

IMPACT ON GROUP 
FINANCIAL REPORT

These amendments are not 
expected to have any signifi cant 
impacts on disclosures or 
amounts disclosed in the Group’s 
fi nancial statements.

APPLICATION 
DATE FOR GROUP

1 July 
2009

1 January 
2010

The Group has not yet 
determined the extent of the 
impact of the amendments, 
if any.

1 July 
2010

The amendments to some Standards result 
in accounting changes for presentation, 
recognition or measurement purposes, while 
some amendments that relate to terminology 
and editorial changes are expected to have 
no or minimal eff ect on accounting.
The main amendment of relevance to Australian 
entities is that made to IFRIC 16 which allows 
qualifying hedge instruments to be held by any 
entity or entities within the Group, including the 
foreign operation itself, as long as the designation, 
documentation and eff ectiveness requirements in 
AASB 139 that relate to a net investment hedge are 
satisfi ed. More hedging relationships will be eligible 
for hedge accounting as a result of the amendment.
These amendments arise from the issuance of the 
IASB’s Improvements to IFRSs. The amendments 
pertaining to IFRS 5, 8, IAS 1,7, 17, 36 and 39 have 
been issued in Australia as AASB 2009-5 (refer below).

The amendments to some Standards result 
in accounting changes for presentation, 
recognition or measurement purposes, while 
some amendments that relate to terminology 
and editorial changes are expected to have 
no or minimal eff ect on accounting.
The main amendment of relevance to Australian 
entities is that made to AASB 117 by removing the 
specifi c guidance on classifying land as a lease so 
that only the general guidance remains. Assessing 
land leases based on the general criteria may result 
in more land leases being classifi ed as fi nance leases 
and if so, the type of asset which is to be recorded 
(intangible v property, plant and equipment) needs 
to be determined.
These amendments arise from the issuance of the 
IASB’s Improvements to IFRSs. The AASB has issued 
the amendments to IFRS 2, IAS 38, IFRIC 9 as AASB 
2009-4 (refer above).

REFERENCE

TITLE

SUMMARY

AASB 2009-4

Amendments to Australian 
Accounting Standards 
arising from the Annual 
Improvements Project
[AASB 2 and AASB 138 and 
AASB Interpretations 9 & 16]

AASB 2009-5

Further Amendments 
to Australian Accounting 
Standards arising 
from the Annual 
Improvements Project
[AASB 5, 8, 101, 107, 117, 
118, 136 & 139]

Amendments to Australian 
Accounting Standards
[AASB 5, 7, 107, 112, 136 & 
139 and Interpretation 17]

Amendments to IFRS 2

AASB 2009-Y

Amendments 
to International 
Financial 
Reporting 
Standards*

These comprise editorial amendments 
and are expected to have no major impact on the 
requirements of the amended pronouncements.

1 July 
2009

These are editorial amendments 
and are not expected to have any 
signifi cant impacts on disclosures 
or amounts disclosed in the 
Group’s fi nancial statements.

1 July 
2009

1 January 
2010

The Group has not yet 
determined the extent of the 
impact of the amendments, if any.

1 July 
2010

The amendments clarify the accounting for Group 
cash-settled share-based payment transactions, in 
particular:
»
»

the scope of AASB 2; and
the interaction between IFRS 2 
and other standards.

An entity that receives goods or services in a share-
based payment arrangement must account for those 
goods or services no matter which entity in the Group 
settles the transaction, and no matter whether the 
transaction is settled in shares or cash. 
A “group” has the same meaning as in IAS 27 
Consolidated and Separate Financial Statements, 
that is, it includes only a parent and its subsidiaries.
The amendments also incorporate guidance previously 
included in IFRIC 8 Scope of IFRS 2 and IFRIC 11 IFRS 
2—Group and Treasury Share Transactions. As a result, 
IFRIC 8 and IFRIC 11 have been withdrawn.

*designates the beginning of the applicable annual reporting period unless otherwise stated

>>43

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

2

SUMMARY OF SIGNIFICANT 
ACCOUNTING POLICIES (CONTINUED)

(d)  Basis of consolidation
The consolidated fi nancial statements comprise the fi nancial statements 
of Prime Media Group Limited (the parent company) and all entities that 
Prime Media Group Limited controlled from time to time during the year 
and at reporting date. Interests in associates are equity accounted and 
are not part of the consolidated Group (see note (n) below).

Subsidiaries are all those entities over which the Group has the power 
to govern the fi nancial and operating policies so as to obtain benefi ts 
from their activities. The existence and eff ect of potential voting rights 
that are currently exercisable or convertible are considered when 
assessing whether a group controls another entity.

The fi nancial statements of subsidiaries are prepared for the 
same reporting period as the parent company, using consistent 
accounting policies. 

In preparing the consolidated fi nancial statements, all intercompany 
balances and transactions, income and expenses and profi t and losses 
resulting from intra-group transactions have been eliminated in full. 
Unrealised losses are eliminated unless costs cannot be recovered.

Subsidiaries are fully consolidated from the date on which control is 
transferred to the Group and cease to be consolidated from the date 
on which control is transferred out of the Group.

Investments in subsidiaries held by Prime Media Group Limited are 
accounted for at cost in the fi nancial statements of the parent entity 
less any impairment charges.

The acquisition of subsidiaries is accounted for using the purchase 
method of accounting. The purchase method of accounting involves 
allocating the cost of the business combination to the fair value of the 
assets acquired and the liabilities and contingent liabilities assumed at 
the date of acquisition (see note (e)).

Minority interests not held by the Group are allocated their share of 
net profi t or loss after tax in the income statement and are presented 
within equity in the consolidated balance sheet, separately from parent 
shareholders’ equity.

(e)  Business combinations
During the current period the following companies were acquired by 
the Group:
»
»
»

Broadcast Rentals Pty Limited
zer01zer0 HD Pty Ltd
Prime Digital Media Pty Limited & its subsidiaries Fireback Digital 
Pty Limited and POP Digital Media Pty Limited
Prime National Radio Sales Pty Limited

»

>>44

The purchase method of accounting is used to account for all business 
combinations regardless of whether equity instruments or other 
assets are acquired. Cost is measured as the fair value of the assets 
given, shares issued or liabilities incurred or assumed at the date of 
exchange plus costs directly attributable to the combination. Where 
equity instruments are issued in a business combination, the fair value 
of the instruments is their published market price as at the date of 
exchange unless, in rare circumstances, it can be demonstrated that 
the published price at the date of exchange is an unreliable indicator 
of fair value and that other evidence and valuation methods provide 
a more reliable measure of fair value. Transaction costs arising on the 
issue of equity instruments are recognised directly in equity. 

Except for non-current assets or disposal groups classifi ed as held for 
sale (which are measured at fair value less costs to sell), all identifi able 
assets acquired and liabilities and contingent liabilities assumed in a 
business combination are measured initially at their fair values at the 
acquisition date, irrespective of the extent of any minority interest. 
The excess of the cost of the business combination over the net fair 
value of the Group’s share of the identifi able net assets acquired is 
recognised as goodwill. If the cost of acquisition is less than the Group’s 
share of the net fair value of the identifi able net assets of the subsidiary, 
the diff erence is recognised as a gain in the income statement, but 
only after a reassessment of the identifi cation and measurement of the 
net assets acquired. 

Where settlement of any part of the consideration is deferred, the 
amounts payable in the future are discounted to their present value 
as at the date of exchange. The discount rate used is the entity’s 
incremental borrowing rate, being the rate at which a similar 
borrowing could be obtained from an independent fi nancier under 
comparable terms and conditions.

(f) 

Significant accounting judgements, 
estimates and assumptions

The preparation of the fi nancial statements requires management to 
make judgements, estimates and assumptions that aff ect the reported 
amounts in the fi nancial statements. Management continually evaluates 
its judgements and estimates in relation to assets, liabilities, contingent 
liabilities, revenue and expenses. Management bases its judgements and 
estimates on historical experience and on other factors it believes to be 
reasonable under the circumstances, the result of which form the basis 
of the carrying values of assets and liabilities that are not readily apparent 
from other sources. Actual results may diff er from these estimates under 
diff erent assumptions and conditions.

Management has identifi ed the following critical accounting policies 
for which signifi cant judgements, estimates and assumptions are 
made. Actual results may diff er from these estimates under diff erent 
assumptions and may materially aff ect fi nancial results or the fi nancial 
position reported in future periods.

Further details of the nature of these assumptions and conditions may 
be found in the relevant notes to the fi nancial statements.

(i)  Significant accounting judgements
In the process of applying the Group’s accounting policies, 
management has made the following judgements, apart from those 
involving estimations, which have the most signifi cant eff ect on the 
amounts recognised in the fi nancial statements: 

 
OPERATING LEASE COMMITMENTS – GROUP AS LESSOR
The Group has entered into site sharing agreements on its transmission 
sites and equipment it owns. The Group has determined that it retains 
substantially all the signifi cant risks and rewards of ownership of these 
properties and has thus classifi ed the leases as operating leases.

RECOVERY OF DEFERRED TAX ASSETS
Deferred tax assets are recognised for deductible temporary 
diff erences as management considers that it is probable that future 
taxable profi ts will be available to utilise those temporary diff erences.

IMPAIRMENT OF NON-FINANCIAL ASSETS OTHER THAN GOODWILL
The Group assesses impairment of all assets at each reporting date 
by evaluating conditions specifi c to the Group and to the particular 
asset that may lead to impairment. These include product and 
manufacturing performance, technology, economic and political 
environment and future product expectations. If an impairment trigger 
exists the recoverable amount of the asset is determined. 

IMPAIRMENT OF INVESTMENTS IN FINANCIAL ASSETS 
(INCLUDING ASSOCIATES)
The Group assesses impairment of investments in fi nancial assets 
including associates at each reporting date in accordance with the 
measurement rules established in the accounting standards. 

For fi nancial assets determined to be associates, the Group assesses 
at each balance date the circumstances and conditions specifi c to 
that associate. These include operating performance, market and 
environmental factors. If management believes that an impairment 
trigger exists then the recoverable value of the investment in the 
associate is determined.

RENEWAL OF BROADCASTING LICENCES – REFER 2(l)
The Group’s television and radio broadcasting licences consists of the 
right to broadcast television and radio services to specifi c market areas. 
These licences are issued by the relevant broadcasting authority for 
periods of fi ve years. The ownership and renewal processes of these 
licences is such that in the absence of major breaches of licensing and 
broadcasting regulations, licence renewal is virtually guaranteed for 
the existing licence holders.

TAXATION 
The Group’s accounting policy for taxation requires management’s 
judgment as to the types of arrangements considered to be a tax on 
income in contrast to an operating cost. Judgment is also required 
in assessing whether deferred tax assets and certain deferred tax 
liabilities are recognised on the balance sheet. Deferred tax assets, 
including those arising from unrecouped tax losses, capital losses and 
temporary diff erences, are recognised only where it is considered more 
likely than not that they will be recovered, which is dependent on the 
generation of suffi  cient future taxable profi ts. Deferred tax liabilities 
arising from temporary diff erences in investments, caused principally 
by retained earnings held in foreign tax jurisdictions, are recognised 
unless repatriation of retained earnings can be controlled and are not 
expected to occur in the foreseeable future.

Assumptions about the generation of future taxable profi ts and 
repatriation of retained earnings depend on management’s estimates 
of future cash fl ows. These depend on estimates of future production 
and sales volumes, operating costs, restoration costs, capital 
expenditure, dividends and other capital management transactions. 
Judgments are also required about the application of income tax 
legislation. These judgements and assumptions are subject to risk and 
uncertainty, hence there is a possibility that changes in circumstances 
will alter expectations, which may impact the amount of deferred tax 
assets and deferred tax liabilities recognised on the balance sheet 
and the amount of other tax losses and temporary diff erences not yet 
recognised. In such circumstances, some or all of the carrying amounts 
of recognised deferred tax assets and liabilities may require adjustment, 
resulting in a corresponding credit or charge to the income statement.

(ii) Significant accounting estimates and assumptions
The carrying amounts of certain assets and liabilities are often 
determined based on estimates and assumptions of future events. 
The key estimates and assumptions that have a signifi cant risk of 
causing a material adjustment to the carrying amounts of certain 
assets and liabilities within the next annual reporting period are:

VALUATION OF INVESTMENTS
The Group has decided to classify investments in listed and unlisted 
securities as “available-for-sale” investments and movements in fair 
value are recognised directly in equity. The fair value of listed shares 
has been determined by reference to published price quotations in 
an active market.

IMPAIRMENT OF GOODWILL AND INTANGIBLES WITH 
INDEFINITE USEFUL LIVES
The Group determines whether goodwill and intangibles with 
indefi nite useful lives are impaired on an annual basis. This requires 
an estimation of the recoverable amount of the cash generating units 
to which the goodwill and intangibles with indefi nite useful lives are 
allocated. The assumptions used in this estimation of recoverable 
amount and the carrying amount of goodwill and intangibles with 
indefi nite useful lives are discussed in note 16.

SHARE-BASED PAYMENT TRANSACTIONS
The Group measures the cost of equity-settled transactions with 
employees by reference to the fair value of the equity instruments 
at the date at which they are granted. The fair value is determined 
by an external valuer using a binomial model, using the assumptions 
detailed in note 27.

FAIR VALUE OF FINANCIAL DERIVATIVES
The fair value of forward currency contracts is calculated by reference 
to current forward exchange rates for contracts with similar maturity 
profi les. The fair value of interest rate swap contracts is determined 
by reference to market values for similar instruments.

ESTIMATION OF USEFUL LIVES OF ASSETS
The estimation of the useful lives of assets has been based on historical 
experience as well as external evidence such as warranties, lease terms 
and general renewal policies of the Group. The condition of assets 
is assessed regularly, at least annually, and considered against the 
remaining useful life.

>>45

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

(iii) Translation of Group Companies functional currency to 
presentation currency 
The functional currencies of the Group’s overseas subsidiaries are as 
follows: 
»
»
»

Prime Television New Zealand Limited, New Zealand dollars (NZ$)
Prime Ventures New Zealand Limited, New Zealand dollars (NZ$)
Producer Representatives Organization Inc, United States dollars 
(US$)
Producer Representatives Organization International Inc., United 
States dollars (US$)
Family Bloom Productions Inc, United States dollars (US$)
OSB (NZ) Equipment Limited, New Zealand dollars (NZ$)
On Site Broadcasting (NZ) Limited, New Zealand dollars (NZ$)
Becker Entertainment (Singapore) Pte Ltd, Singapore dollars (S$)
Prime Media Singapore Pte Ltd, Singapore dollars (S$)

»

»
»
»
»
»

As at the reporting date the assets and liabilities of these overseas 
subsidiaries are translated into the presentation currency of Prime 
Media Group Limited at the rate of exchange ruling at the balance 
sheet date and the income statement is translated at the weighted 
average exchange rates for the period.

The exchange diff erences arising on the translation are taken directly 
to a separate component of equity.

The exchange diff erences arising on the translation of foreign currency 
denominated intercompany balances held by the parent entity are 
recognised in the income statement of the parent entity but on 
consolidation they are taken directly to a separate component of 
equity.

On disposal of a foreign entity, the deferred cumulative amount 
recognised in equity relating to that particular foreign operation is 
recognised in the income statement.

(i)  Cash and cash equivalents
Cash and cash equivalents in the balance sheet comprise cash at bank 
and on hand and short-term deposits with an original maturity of three 
months or less that are readily convertible to known amounts of cash 
and which are subject to an insignifi cant risk of changes in value.

For the purposes of the Cash Flow Statement, cash and cash 
equivalents consist of cash and cash equivalents as defi ned above, net 
of outstanding bank overdrafts. Bank overdrafts are included within 
interest-bearing loans and borrowings in current liabilities on the 
balance sheet.

2

SUMMARY OF SIGNIFICANT 
ACCOUNTING POLICIES (CONTINUED)

(g)  Segment reporting
A business segment is a distinguishable component of the entity that 
is engaged in providing products or services that are subject to risks 
and returns that are diff erent to those of other business segments. 

A geographical segment is a distinguishable component of the entity 
that is engaged in providing products or services within a particular 
economic environment and is subject to risks and returns that are 
diff erent than those of segments operating in other economic 
environments.

(h)  Foreign currency translation

(i)  Functional and presentation currency
Both the functional and presentation currency of Prime Media Group 
Limited and its Australian subsidiaries is Australian dollars (A$). Each 
overseas entity in the Group determines its own functional currency 
and items included in the fi nancial statements of each entity are 
measured using that functional currency. The fi nancial statements 
of each foreign entity within the Group are translated to the Group’s 
presentation currency of $A (refer point ii and iii).

(ii) Transactions and balances 
Transactions in foreign currencies are initially recorded in the functional 
currency at the rate of exchange ruling at the date of the transaction. 
Monetary assets and liabilities denominated in foreign currencies are 
retranslated at the rate of exchange ruling at the balance date.

Non-monetary items that are measured in terms of historical cost in a 
foreign currency are translated using the exchange rate as at the date 
of the initial transaction. Non-monetary items that are measured at fair 
value in a foreign currency are translated using the exchange rate as at 
the date when the fair value was determined.

>>46

Trade and other receivables

(j) 
Trade receivables are recognised initially at fair value and subsequently 
measured at amortised cost using the eff ective interest method less 
an allowance for impairment. Credit terms for advertisers, generally 30 
– 45 days, may be extended based upon an assessment of the credit 
standing of each customer.

An allowance for impaired debts is made when there is objective 
evidence that the Group will not be able to collect the debt. Bad debts 
are written off  when identifi ed. Objective evidence may be in the form 
of legal rulings and determinations, defaults on agreed payment plans, 
age of debtors etc.

(k)  Property, plant and equipment
Plant and equipment is stated at historical cost less accumulated 
depreciation and any accumulated impairment losses. Such cost 
includes the cost of replacing parts that are eligible for capitalisation 
when the cost of replacing the part is incurred. All other repairs and 
maintenance are recognised in the profi t and loss as incurred. 

Land and buildings are measured at cost less accumulated 
depreciation on buildings.

Depreciation is provided on a straight-line basis on all property, plant 
and equipment, other than freehold and leasehold land, over the 
estimated useful life of the assets as follows:

MAJOR DEPRECIATION PERIODS ARE:

2009

2008

Land:
Freehold buildings:
Leasehold improvements:
Plant and equipment:
Plant and equipment 
under lease:
Motor vehicles:

Not 
depreciated
40 years

Not 
depreciated
40 years
The lease term The lease term
3 to 15 years

3 to 15 years

5 to 15 years
6 years

5 to 15 years
6 years

The assets’ residual values, useful lives and amortisation methods are 
reviewed, and adjusted if appropriate, at each fi nancial year end.

Impairment
The carrying values of plant and equipment are reviewed for 
impairment when events or changes in circumstances indicate the 
carrying value may not be recoverable.

The recoverable amount of plant and equipment is the greater of fair 
value less costs to sell and value in use. In assessing value in use, the 
estimated future cash fl ows are discounted to their present value using 
a pre-tax discount rate that refl ects current market assessments of the 
time value of money and the risks specifi c to the asset.

For an asset that does not generate largely independent cash infl ows, 
the recoverable amount is determined for the cash-generating unit to 
which the asset belongs.

Impairment exists when the carrying value of an asset or cash-
generating unit exceeds its estimated recoverable amount. The asset or 
cash-generating unit is then written down to its recoverable amount. 

For property, plant and equipment, impairment losses are recognised 
in the income statement in the cost of sales line item. 

Derecognition and disposal
An item of property, plant and equipment is derecognised upon 
disposal or when no further future economic benefi ts are expected 
from its use or disposal. 

Any gain or loss arising on derecognition of the asset (calculated as 
the diff erence between the net disposal proceeds and the carrying 
amount of the asset) is included in profi t or loss in the year the asset is 
derecognised. 

(l)  Goodwill and intangible assets

Goodwill
Goodwill acquired in a business combination is initially measured at 
cost being the excess of the cost of the business combination over 
the Group’s interest in the net fair value of the acquiree’s identifi able 
assets, liabilities and contingent liabilities. Goodwill on acquisition of 
subsidiaries is included in intangible assets. Goodwill on acquisition of 
associates is included in investments in associates.

Following initial recognition, goodwill is measured at cost less any 
accumulated impairment losses.  

For the purpose of impairment testing, goodwill acquired in a business 
combination is, from the acquisition date, allocated to each of the 
Group’s cash-generating units, or groups of cash-generating units, 
that are expected to benefi t from the synergies of the combination, 
irrespective of whether other assets or liabilities of the Group are 
assigned to those units or groups of units. Each unit or group of units 
to which the goodwill is so allocated: 
»

represents the lowest level within the Group at which the goodwill 
is monitored for internal management purposes; and
is not larger than a segment based on either the Group’s primary 
or the Group’s secondary reporting format determined in 
accordance with AASB 114 Segment Reporting.

»

Impairment is determined by assessing the recoverable amount of the 
cash-generating unit (group of cash-generating units), to which the 
goodwill relates. When the recoverable amount of the cash-generating 
unit (group of cash generating units) is less than the carrying 
amount, an impairment loss is recognised. When goodwill forms 
part of a cash-generating unit (group of cash-generating units) and 
an operation within that unit is disposed of, the goodwill associated 
with the operation disposed of is included in the carrying amount of 
the operation when determining the gain or loss on disposal of the 
operation. Goodwill disposed of in this manner is measured based on 
the relative values of the operation disposed of and the portion of the 
cash-generating unit retained. 

Impairment losses recognised for goodwill are not subsequently reversed.

>>47

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

2

SUMMARY OF SIGNIFICANT 
ACCOUNTING POLICIES (CONTINUED)

(l)  Goodwill and intangible assets (continued)

Television and Radio Broadcast Licences, acquired both 
separately and as part of a business combination
Intangible assets, television and radio licences, acquired separately or 
in a business combination are initially measured at cost. The cost of an 
intangible asset acquired in a business combination is its fair value as 
at the date of acquisition. Following initial recognition, the intangible 
assets are carried at cost less any accumulated amortisation and any 
accumulated impairment losses.

Television and Radio broadcast licences consist of the right to broadcast 
television and radio services to specifi c market areas. The licences are 
subject to renewal by the respective broadcasting authorities operating 
in Australia. The directors have no reason to believe the licences will not 
be renewed at the end of their legal terms and have not identifi ed any 
factor that would aff ect their useful life. Therefore, the television and 
radio licences are deemed to have indefi nite useful lives.

Intangible assets with indefi nite useful lives are tested for impairment 
annually either individually or at the cash-generating unit level. Such 
intangibles are not amortised. The useful life of an intangible asset 
with an indefi nite life is reviewed each reporting period to determine 
whether indefi nite life assessment continues to be supportable. If 
not, the change in the useful life assessment from indefi nite to fi nite 
is accounted for as a change in an accounting estimate and is thus 
accounted for on a prospective basis. 

A summary of the policies applied to the Group’s intangible 
assets is as follows: 

Useful lives
Method used
Internally generated/
Acquired
Impairment 
test/Recoverable 
amount testing

TELEVISION AND RADIO BROADCAST LICENCES

Indefi nite
Not depreciated or revalued

Acquired

Annually and where an indicator of 
impairment exists.

Derecognition
Gains or losses arising from derecognition of an intangible asset are 
measured as the diff erence between the net disposal proceeds and 
the carrying amount of the asset and are recognised in the income 
statement when the asset is derecognised.

Investments and other financial assets
(m) 
Investments and fi nancial assets in the scope of AASB 139 Financial 
Instruments: Recognition and Measurement are categorised as either 
fi nancial assets at fair value through profi t or loss, loans and receivables, 
held-to-maturity investments, or available-for-sale fi nancial assets as 
appropriate. The classifi cation depends on the purpose for which the 
investments were acquired. Designation is re-evaluated at each fi nancial 
year end, but there are restrictions on reclassifying to other categories.

When fi nancial assets are recognised initially, they are measured at fair 
value, plus, in the case of fi nancial assets not at fair value through profi t 
or loss, directly attributable transaction costs.

Recognition and Derecognition
All regular purchases and sales of fi nancial assets are recognised on the 
trade date i.e. the date that the Group commits to purchase or sell the 
asset. Regular way purchases or sales are purchases or sales of fi nancial 
assets under contracts that require delivery of the assets within the 
period established generally by regulation or convention in the market 
place. Financial assets are derecognised when the right to receive cash 
fl ows from the fi nancial assets have expired or been transferred.

(i)  Financial assets at fair value through profit and loss
Financial assets classifi ed as held for trading are included in the 
category ‘fi nancial assets at fair value through profi t or loss’. Financial 
assets are classifi ed as held for trading if they are acquired for the 
purpose of selling in the near term with the intention of making a 
profi t. Derivatives are also classifi ed as held for trading unless they 
are designated as eff ective hedging instruments. Gains or losses on 
investments held for trading are recognised in profi t or loss and the 
related assets are classifi ed as current assets in the balance sheet.

(ii) Loans and receivables
Loans and receivables including loan notes and loans to key 
management personnel are non-derivative fi nancial assets with fi xed 
or determinable payments that are not quoted in an active market. 
Such assets are carried at amortised cost using the eff ective interest 
method. Gains and losses are recognised in profi t or loss when the 
loans and receivables are derecognised or impaired, as well as through 
the amortisation process. These are included in current assets, except 
for those with maturities greater than 12 months after balance date, 
which are classifi ed as non-current.

>>48

(iii) Available-for-sale investments
Available-for-sale investments are those non-derivative fi nancial assets, 
principally equity securities, that are designated as available-for-sale or 
are not classifi ed as any of the two preceding categories. After initial 
recognition available-for-sale investments are measured at fair value 
with gains or losses being recognised as a separate component of 
equity until the investment is derecognised or until the investment is 
determined to be impaired, at which time the cumulative gain or loss 
previously reported in equity is recognised in profi t or loss.

The fair value of investments that are actively traded in organised 
fi nancial markets is determined by reference to quoted market 
bid prices at the close of business on the balance sheet date. For 
investments with no active market, fair value is determined using 
valuation techniques. Such techniques include using recent arm’s 
length market transactions; reference to the current market value of 
another instrument that is substantially the same; discounted cash fl ow 
analysis and option pricing models making as much use of available 
and supportable market data as possible and keeping judgemental 
inputs to a minimum.

(iv) Investments in controlled entities
Investments in controlled entities are recorded at cost.

Investments in associates

(n) 
The Group’s investments in its associates are accounted for using the 
equity method of accounting in the consolidated fi nancial statements. 
The associate is an entity in which the Group has signifi cant infl uence 
and which is neither a subsidiary nor a joint venture. 

The Group generally deems they have signifi cant infl uence if they have 
over 20% of the voting rights.

Under the equity method, the investment in the associate is carried in 
the consolidated balance sheet at cost plus post-acquisition changes in 
the Group’s share of net assets of the associate. Goodwill relating to an 
associate is included in the carrying amount of the investment and is not 
amortised. After application of the equity method, the Group determines 
whether it is necessary to recognise any additional impairment loss with 
respect to the Group’s net investment in the associate. 

The Group’s share of its associates’ post-acquisition profi ts or losses is 
recognised in the income statement, and its share of post-acquisition 
movements in reserves is recognised in reserves. The cumulative post-
acquisition movements are adjusted against the carrying amount of the 
investment. Dividends receivable from associates are recognised in the 
parent entity’s income statement, while in the consolidated fi nancial 
statements they reduce the carrying amount of the investment.

When the Group’s share of losses in an associate equals or exceeds its 
interest in the associate, including any unsecured long-term receivables 
and loans, the Group does not recognise further losses, unless it has 
incurred obligations or made payments on behalf of the associate. 

The reporting dates of the associate and the Group are identical and 
the associate’s accounting policies conform to those used by the Group 
for like transactions and events in similar circumstances. 

(o)  Trade and other payables
Trade payables and other payables are carried at amortised cost. They 
represent liabilities for goods and services provided to the Group prior 
to the end of the fi nancial year that are unpaid and arise when the 
Group becomes obliged to make future payments in respect of the 
purchase of these goods and services. The amounts are unsecured and 
are usually settled within 30 days of recognition.

Interest-bearing loans and borrowings

(p) 
All loans and borrowings are initially recognised at the fair value of the 
consideration received less directly attributable transaction costs.

After initial recognition, interest-bearing loans and borrowings are 
subsequently measured at amortised cost using the eff ective interest 
method. Fees paid on the establishment of loan facilities that are yield 
related are included as part of the carrying amount of the loans and 
borrowings.

Borrowings are classifi ed as current liabilities unless the Group has an 
unconditional right to defer settlement of the liability for at least 12 
months after the balance sheet date.

Borrowing costs
Borrowing costs are recognised as an expense when incurred.

(q)  Provisions and employee leave benefits
Provisions are recognised when the Group has a present obligation 
(legal or constructive) as a result of a past event, it is probable that an 
outfl ow of resources embodying economic benefi ts will be required 
to settle the obligation and a reliable estimate can be made of the 
amount of the obligation.

When the Group expects some or all of a provision to be reimbursed, 
for example under an insurance contract, the reimbursement is 
recognised as a separate asset but only when the reimbursement is 
virtually certain. The expense relating to any provision is presented in 
the income statement net of any reimbursement.

Provisions are measured at the present value of management’s best 
estimate of the expenditure required to settle the present obligation 
at the balance sheet date using a discounted cash fl ow methodology. 
The risks specifi c to the provision are factored into the cash fl ows and 
as such a risk-free government bond rate relative to the expected life 
of the provision is used as a discount rate. If the eff ect of the time value 
of money is material, provisions are discounted using a current pre-tax 
rate that refl ects the time value of money and, where appropriate, the 
risks specifi c to the liability. The increase in the provision resulting from 
the passage of time is recognised in fi nance costs. 

>>49

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

2

SUMMARY OF SIGNIFICANT 
ACCOUNTING POLICIES (CONTINUED)

(q)  Provisions and employee leave benefits 

(continued)

Employee leave benefits

(i) Wages, salaries, annual leave and sick leave
Liabilities for wages and salaries, including non-monetary benefi ts, 
annual leave and accumulating sick leave expected to be settled within 
12 months of the reporting date are recognised in other payables 
in respect of employees’ services up to the reporting date. They are 
measured at the amounts expected to be paid when the liabilities are 
settled. Expenses for non-accumulating sick leave are recognised when 
the leave is taken and are measured at the rates paid or payable. 

(ii) Long service leave
The liability for long service leave is recognised and measured as the 
present value of expected future payments to be made in respect of 
services provided by employees up to the reporting date using the 
projected unit credit method. Consideration is given to expected 
future wage and salary levels, experience of employee departures, and 
periods of service. Expected future payments are discounted using 
market yields at the reporting date on national government bonds 
with terms to maturity and currencies that match, as closely as possible, 
the estimated future cash outfl ows. 

Share-based payment transactions

(r) 
The Group provides benefi ts to its employees (including directors) 
in the form of share-based payments, whereby employees render 
services in exchange for shares or rights over shares (‘equity-settled 
transactions’).

There is currently one scheme in place to provide these benefi ts:
»

The Prime Employee Share Option Plan, which provides benefi ts 
to directors and senior executives.

The cost of these equity-settled transactions with employees is 
measured by reference to the fair value of the equity instruments at 
the date at which they are granted. The fair value is determined by an 
external valuer using a binomial model, further details of which 
are given in note 27.

In valuing equity-settled transactions, no account is taken of any 
vesting conditions, other than conditions linked to the price of the 
shares of Prime Media Group Limited (‘market conditions’) if applicable.

The cost of equity–settled transactions is recognised, together with 
a corresponding increase in equity, over the period in which the 
performance conditions are fulfi lled (the vesting period), ending on 
the date on which the relevant employees become fully-entitled to the 
award (the vesting date).

At each subsequent reporting date until vesting, the cumulative charge 
to the income statement is the product of:

(i) 

the grant date fair value of the award;

(ii)  the number of awards that, in the opinion of the directors of the 

Group, will ultimately vest. This opinion is formed based on the 
best available information at balance date. No adjustment is made 
for the likelihood of market performance conditions being met as 
the aff ect of these conditions is included in the determination of 
fair value at grant date; and

(iii)  the expired portion of the vesting period.

The charge to the income statement for the period is the cumulative 
amount as calculated above less the amounts already charged in 
previous periods. There is a corresponding credit to equity.

Until an award has vested, any amounts recorded are contingent and 
will be adjusted if more or fewer awards vest than were originally 
anticipated to do so. Any award subject to a market condition is 
considered to vest irrespective of whether or not that market condition 
is fulfi lled, provided that all other conditions are satisfi ed.

If the terms of an equity-settled award are modifi ed, as a minimum an 
expense is recognised as if the terms had not been modifi ed. In addition, 
an expense is recognised for any modifi cation that increases the total 
fair value of the share-based payment arrangement, or is otherwise 
benefi cial to the employee, as measured at the date of modifi cation.

If an equity-settled award is cancelled, it is treated as if it had vested 
on the date of cancellation, and any expense not yet recognised for 
the award is recognised immediately. However, if a new award is 
substituted for the cancelled award and designated as a replacement 
award on the date that it is granted, the cancelled and new award 
are treated as if they were a modifi cation of the original award, as 
described in the previous paragraph.

The dilutive eff ect, if any, of outstanding options is refl ected as 
additional share dilution in the computation of diluted earnings per 
share (see note 7).

Leases

(s) 
The determination of whether an arrangement is or contains a 
lease is based on the substance of the arrangement and requires an 
assessment of whether the fulfi lment of the arrangement is dependent 
on the use of a specifi c asset or assets and the arrangement conveys a 
right to use the asset.

Leases are classifi ed at their inception as either operating or fi nance 
leases based on the economic substance of the agreement so as to 
refl ect the risks and benefi ts incidental to ownership.

(i)  Group as a lessee

OPERATING LEASES
Operating lease payments are recognised as an expense in the income 
statement on a straight-line basis over the lease term. Operating lease 
incentives are recognised on a straight-line basis over the lease term.

LEASEHOLD IMPROVEMENTS
The cost of improvements to or on leasehold property are capitalised, 
disclosed as leasehold improvements, and amortised over the 
unexpired period of the lease or the estimated useful lives of the 
improvements, whichever is the shorter.

>>50

Rendering of services
Revenue from the provision of production facilities is brought to 
account after services have been rendered and the fee is receivable. 

Commission revenue
Commission revenue is brought to account as it is received.

Interest
Interest revenue is recognised as interest accrues using the eff ective 
interest method. This is a method of calculating the amortised cost of 
a fi nancial asset and allocating the interest income over the relevant 
period using the eff ective interest rate, which is the rate that exactly 
discounts estimated future cash receipts through the expected life of 
the fi nancial asset to the net carrying amount of the fi nancial asset.  

Dividends
Dividends revenue is recognised when the Group’s right to receive the 
payment is established.

Rental income
Rental income is derived from the sub-letting of the Group’s property, 
plant and equipment. This rental is recognised on a straight-line basis 
over the lease term. Contingent rental income is recognised as income 
in the periods in which it is earned. Lease incentives are recognised as 
an integral part of the total rental income.

(u)  Government grants
Government grants are recognised at their fair value where there is 
reasonable assurance that the grant will be recovered and all attaching 
conditions will be complied with. 

When the grant relates to an expense item, it is recognised as income 
over the periods necessary to match the grant on a systematic basis 
to the costs that it is intended to compensate. They are not credited 
directly to shareholders equity.

Where the grant relates to an asset, the fair value is credited to a deferred 
income account and is released to the income statement over the 
expected useful life of the relevant asset by equal annual instalments. 

Income tax 

(v) 
Current tax assets and liabilities for the current and prior periods are 
measured at the amount expected to be recovered from or paid to the 
taxation authorities based on the current period’s taxable income. The 
tax rates and tax laws used to compute the amount are those that are 
enacted or substantively enacted by the balance sheet date.

Deferred income tax is provided on all temporary diff erences at the 
balance sheet date between the tax bases of assets and liabilities and 
their carrying amounts for fi nancial reporting purposes.

FINANCE LEASES
Finance leases, which eff ectively transfer substantially all of the risks and 
benefi ts incidental to ownership of the leased item, are capitalised at 
inception of the lease at the fair value of the leased property or, if lower, 
at present value of the minimum lease payments. Lease payments are 
allocated between fi nance charges and reduction of the lease liability 
so as to achieve a constant rate of interest on the remaining balance of 
the liability. Finance charges are charged directly against income. 

Capitalised lease assets are depreciated over the shorter of the 
estimated useful life of the assets and the lease term if there is no 
reasonable certainty that the Group will obtain ownership by the end 
of the lease term. 

(ii) Group as a Lessor
Leases in which the Group retains substantially all the risks and benefi ts 
of ownership of the leased asset are classifi ed as operating leases. Initial 
direct costs incurred in negotiating an operating lease are added to the 
carrying amount of the leased asset and recognised as an expense over 
the lease term on the same basis as rental income.

(t)  Revenue recognition
Revenue is recognised and measured at the fair value of the 
consideration received or receivable to the extent it is probable that 
the economic benefi ts will fl ow to the Group and the revenue can be 
reliably measured. The following specifi c recognition criteria must also 
be met before revenue is recognised:

Advertising revenue
Broadcasting operations derive revenue primarily from the sale of 
advertising time, to local, regional and national advertisers. Revenue is 
recognised when the commercial advertisements are broadcast.

Commercial ad production revenue
Revenue is recognised at the time of invoicing the customers, which is 
on completion of the production. 

Cinema exhibition revenue
Revenue from the exhibition of fi lms was brought to account as it was 
received.

Film & television production revenue
Revenue from the production of fi lms and television programs is 
recognised by reference to the stage of completion of a program or 
programs in progress at balance date or at the time of completion of 
the contract and billing to the customer.

Stage of completion is measured by reference to costs incurred to date 
as a percentage of total estimated costs of the program. 

Sponsorship revenue
Revenue from sponsorships for the “Moonlight Cinema” business 
is brought to account after sponsorship agreements have been 
contracted and conditions for receipt of the income have been fulfi lled.

Screen advertising revenue
Revenue from the sale of cinema screen advertising is brought to 
account after advertising agreements have been contracted and the 
commercial advertisements have been screened.

>>51

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

Tax consolidation 
Eff ective 1 July 2002, for the purposes of income taxation, Prime Media 
Group Limited and its 100% owned Australian resident subsidiaries 
formed a tax consolidated group. Prime Media Group Limited is the head 
entity of the tax consolidated group. Members of the group entered into 
a tax sharing arrangement in order to allocate income tax expense to the 
wholly owned subsidiaries on a pro-rata basis. In addition, the agreement 
provides for the allocation of income tax liabilities between the entities 
should the head entity default on its tax payment obligations. At the 
balance date, the possibility of default is remote. 

Prime Media Group Limited formally notifi ed the Australian Taxation 
Offi  ce of its adoption of the tax consolidation regime when it lodged 
its 30 June 2003 consolidated tax return.

Tax effect accounting by members of the consolidated group
Members of the tax consolidated group have entered into a tax funding 
agreement. The tax funding agreement provides for the allocation of 
current taxes to members of the tax consolidated group in accordance 
with their taxable income for the period, while deferred taxes are 
allocated to members of the tax consolidated group in accordance 
with the principles of AASB 112 Income Taxes. Allocations under the tax 
funding agreement are made at the end of each half year.

The allocation of taxes under the tax funding agreement is recognised 
as an increase/decrease in the subsidiaries’ intercompany accounts 
with the tax consolidated group head company, Prime Media Group 
Limited. In accordance with UIG 1052: Tax Consolidation Accounting, 
the Group has applied the “separate Taxpayer within group” approach 
in determining the appropriate amount of current taxes to allocate to 
members of the tax consolidated group.

(w)  Other taxes
Revenues, expenses and assets are recognised net of the amount of 
GST except: 
»

where the GST incurred on a purchase of goods and services is not 
recoverable from the taxation authority, in which case the GST is 
recognised as part of the cost of acquisition of the asset or as part 
of the expense item as applicable; and 
receivables and payables are stated with the amount of GST included.

»

The net amount of GST recoverable from, or payable to, the 
taxation authority is included as part of receivables or payables 
in the balance sheet.

Cash fl ows are included in the Cash Flow Statement on a gross basis 
and the GST component of cash fl ows arising from investing and 
fi nancing activities, which is recoverable from, or payable to, the 
taxation authority, are classifi ed as operating cash fl ows.

Commitments and contingencies are disclosed net of the amount 
of GST recoverable from, or payable to, the taxation authority.

2

SUMMARY OF SIGNIFICANT 
ACCOUNTING POLICIES (CONTINUED)

Income tax  (continued)

(v) 
Deferred income tax liabilities are recognised for all taxable temporary 
diff erences:
»

except where the deferred tax liability arises from the initial 
recognition of an asset or liability in a transaction that is not a 
business combination and, at the time of the transaction, aff ects 
neither the accounting profi t nor taxable profi t or loss; and
in respect of taxable temporary diff erences associated with 
investments in subsidiaries, except where the timing of the 
reversal on the temporary diff erences can be controlled and it is 
probable that the temporary diff erences will not reverse in the 
foreseeable future.

»

Deferred income tax assets are recognised for all taxable temporary 
diff erences, carried forward unused tax credits and unused tax 
losses except: 
»

when the deferred income tax asset relating to the deductible 
temporary diff erence arises from the initial recognition of an asset 
or liability in a transaction that is not a business combination and, 
at the time of the transaction, aff ects neither the accounting profi t 
nor taxable profi t or loss; or
when the deductible temporary diff erence is associated with 
investments in subsidiaries, associates or joint ventures, in which 
case a deferred tax asset is only recognised to the extent that 
it is probable that the temporary diff erence will reverse in the 
foreseeable future and taxable profi t will be available against 
which the temporary diff erence can be utilised.

»

The carrying amount of deferred income tax assets is reviewed at 
each balance sheet date and reduced to the extent that it is no longer 
probable that suffi  cient taxable profi t will be available to allow all or 
part of the deferred income tax asset to be utilised.

Unrecognised deferred income tax assets are reassessed at each balance 
sheet date and are recognised to the extent that it has become probable 
that future tax profi t will be available to allow the deferred tax asset to 
be recovered.

Deferred income tax assets and liabilities are measured at the tax rates 
that are expected to apply to the year when the asset is realised or 
the liability is settled, based on tax rates (and tax laws) that have been 
enacted or substantively enacted at the balance sheet date.

Income taxes relating to items recognised directly in equity are 
recognised in equity and not in the income statement.

Deferred tax assets and deferred tax liabilities are off set only if a legally 
enforceable right exists to set off  current tax assets against current tax 
liabilities and the deferred tax assets and liabilities relate to the same 
taxable entity and the same taxation authority.

>>52

(x)  Derivative financial instruments and hedging
The Group uses derivative fi nancial instruments such as forward currency 
contracts and interest rate swaps to manage its risks associated with 
interest rate and foreign currency fl uctuations. Such derivative fi nancial 
instruments are initially recognised at fair value on the date on which a 
derivative contract is entered into and are subsequently remeasured to 
fair value. Derivatives are carried as assets when their fair value is positive 
and as liabilities when their fair value is negative.

Any gains or losses arising from changes in the fair value of derivatives 
are taken directly to net profi t or loss for the year. 

The fair values of forward currency contracts are calculated by 
reference to current forward exchange rates for contracts with similar 
maturity profi les. The fair values of interest rate swap contracts are 
determined by reference to market values for similar instruments. 

(y)  Derecognition of financial assets 

and financial liabilities

Financial assets
A fi nancial asset (or, where applicable, a part of a fi nancial asset or part 
of a group of similar fi nancial assets) is derecognised when:
»
»

the rights to receive cash fl ows from the asset have expired;
the Group retains the right to receive cash fl ows from the asset, 
but has assumed an obligation to pay them in full without material 
delay to a third party under a ‘pass-through’ arrangement; or
the Group has transferred its rights to receive cash fl ows from the 
asset and either (a) has transferred substantially all the risks and 
rewards of the asset, or (b) has neither transferred nor retained 
substantially all the risks and rewards of the asset, but has 
transferred control of the asset.

»

When the Group has transferred its rights to receive cash fl ows from an 
asset and has neither transferred nor retained substantially all the risks 
and rewards of the asset nor transferred control of the asset, the asset is 
recognised to the extent of the Group’s continuing involvement in the 
asset. Continuing involvement that takes the form of a guarantee over 
the transferred asset is measured at the lower of the original carrying 
amount of the asset and the maximum amount of consideration 
received that the Group could be required to repay. 

Financial assets
When continuing involvement takes the form of a written and/or 
purchased option (including a cash-settled option or similar provision) 
on the transferred asset, the extent of the Group’s continuing involvement 
is the amount of the transferred asset that the Group may repurchase, 
except that in the case of a written put option (including a cash-settled 
option or similar provision) on an asset measured at fair value, the extent 
of the Group’s continuing involvement is limited to the lower of the fair 
value of the transferred asset and the option exercise price. 

Financial Liabilities
A fi nancial liability is derecognised when the obligation under the 
liability is discharged or cancelled or expires. 

When an existing fi nancial liability is replaced by another from the 
same lender on substantially diff erent terms, or the terms of an existing 
liability are substantially modifi ed, such an exchange or modifi cation is 
treated as a derecognition of the original liability and the recognition 
of a new liability, and the diff erence in the respective carrying amounts 
is recognised in profi t or loss. 

Impairment of financial assets

(z) 
The Group assesses at each balance sheet date whether a fi nancial 
asset or group of fi nancial assets is impaired.

Financial assets carried at amortised cost
If there is objective evidence that an impairment loss on loans and 
receivables carried at amortised cost has been incurred, the amount 
of the loss is measured as the diff erence between the asset’s carrying 
amount and the present value of estimated future cash fl ows 
(excluding future credit losses that have not been incurred) discounted 
at the fi nancial asset’s original eff ective interest rate (i.e. the eff ective 
interest rate computed at initial recognition). The carrying amount 
of the asset is reduced either directly or through use of an allowance 
account. The amount of the loss is recognised in profi t or loss. 

The Group fi rst assesses whether objective evidence of impairment 
exists individually for fi nancial assets that are individually signifi cant, and 
individually or collectively for fi nancial assets that are not individually 
signifi cant. If it is determined that no objective evidence of impairment 
exists for an individually assessed fi nancial asset, whether signifi cant 
or not, the asset is included in a group of fi nancial assets with similar 
credit risk characteristics and that group of fi nancial assets is collectively 
assessed for impairment. Assets that are individually assessed for 
impairment and for which an impairment loss is or continues to be 
recognised are not included in a collective assessment of impairment. 

If, in a subsequent period, the amount of the impairment loss decreases 
and the decrease can be related objectively to an event occurring after 
the impairment was recognised, the previously recognised impairment 
loss is reversed. Any subsequent reversal of an impairment loss is 
recognised in profi t or loss, to the extent that the carrying value of the 
asset does not exceed its amortised cost at the reversal date. 

Financial assets carried at cost
If there is objective evidence that an impairment loss has been 
incurred on an unquoted equity instrument that is not carried at fair 
value (because its fair value cannot be reliably measured), or on a 
derivative asset that is linked to and must be settled by delivery of such 
an unquoted equity instrument, the amount of the loss is measured as 
the diff erence between the asset’s carrying amount and the present 
value of estimated future cash fl ows, discounted at the current market 
rate of return for a similar fi nancial asset.

>>53

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

2

SUMMARY OF SIGNIFICANT 
ACCOUNTING POLICIES (CONTINUED)

(aa)  Impairment of non-financial assets 

other than goodwill

Intangible assets that have an indefi nite useful life are not subject 
to amortisation and are tested annually for impairment, or more 
frequently if events or changes in circumstances indicate that they 
might be impaired. Other assets are tested for impairment whenever 
events or changes in circumstances indicate that the carrying amount 
may not be recoverable.

The Group conducts an annual internal review of asset values, which 
is used as a source of information to assess for any indicators or 
impairment. External factors, such as changes in expected future 
processes, technology and economic conditions, are also monitored 
to assess for indicators of impairment. If any indication of impairment 
exists, an estimate of the asset’s recoverable amount is calculated.

(bb)  Contributed equity
Ordinary shares are classifi ed as equity. Incremental costs directly 
attributable to the issue of new shares or options are shown in equity 
as a deduction, net of tax, from the proceeds. 

(cc)  Earnings per share
Basic earnings per share is calculated as net profi t attributable to 
members of the parent, adjusted to exclude any costs of servicing 
equity (other than dividends) and preference share dividends, divided 
by the weighted average number of ordinary shares, adjusted for any 
bonus element. 

(dd)  Non current assets and disposal groups 

held for sale and discontinued operations
Non-current assets and disposal groups are classifi ed as held for sale 
and measured at the lower of their carrying amount and fair value 
less costs to sell if their carrying amount will be recovered principally 
through a sale transaction. They are not depreciated or amortised. For 
an asset or disposal group to be classifi ed as held for sale, it must be 
available for immediate sale in its present condition and its sale must 
be highly probable. 

An impairment loss is recognised for any initial or subsequent write-
down of the asset (or disposal group) to fair value less costs to sell. 
A gain is recognised for any subsequent increases in fair value less 
costs to sell of an asset (or disposal group), but not in excess of any 
cumulative impairment loss previously recognised. A gain or loss not 
previously recognised by the date of the sale of the non-current asset 
(or disposal group) is recognised at the date of derecognition.

A discontinued operation is a component of the entity that has 
been disposed of or is classifi ed as held for sale and that represents a 
separate major line of business or geographical area of operations, is 
part of a single coordinated plan to dispose of such a line of business 
or area of operations, or is a subsidiary acquired exclusively with a 
view to resale. The results of discontinued operations are presented 
separately on the face of the income statement and the assets and 
liabilities are presented separately on the face of the balance sheet.

Diluted earnings per share is calculated as net profi t attributable to 
members of the parent, adjusted for:
»

costs of servicing equity (other than dividends) and preference 
share dividends;
the after-tax eff ect of dividends and interest associated with 
dilutive potential ordinary shares that have been recognised as 
expenses; and
other non-discretionary changes in revenues or expenses during 
the period that would result from the dilution of potential ordinary 
shares;

»

»

divided by the weighted average number of ordinary shares and 
dilutive potential ordinary shares, adjusted for any bonus element.

>>54

3

FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES

The Group’s principal fi nancial instruments, other than derivatives, comprise receivables, payables, bank loans, bank overdrafts, available-for-sale 
investments, fi nance lease contracts, cash and short-term deposits.

The main purpose of these fi nancial instruments is to raise fi nance for the Group’s operations. The Group has various other fi nancial assets and 
liabilities such as trade receivables and trade payables, which arise directly from its operations. The Group also enters into derivative transactions, 
including principally interest rate swaps and forward currency contracts. The purpose is to manage the interest rate and currency risks arising from 
the Group’s operations and its sources of fi nance. It is, and has been throughout the period under review, the Group’s policy that no trading of 
fi nancial instruments shall be undertaken. The main risks arising from the Group’s fi nancial instruments are cash fl ow interest rate risk, liquidity risk, 
foreign currency risk and credit risk. 

The Board reviews and agrees policies for managing each of these risks as summarised below.

Primary responsibility for identifi cation and control of fi nancial risks rests with the Chief Executive Offi  cer and Audit Committee under the authority 
of the Board. The Board reviews and agrees policies for managing each of the risks identifi ed below, including the setting of limits for hedging 
cover of foreign currency and interest rate risk, credit allowances, and future cash fl ow forecast projections.

Risk exposures and responses

Interest rate risk
The Group’s exposure to market interest rates relates primarily to the Group’s long-term debt obligations as well as derivative interest rate swap 
contracts. The level of debt is disclosed in note 18.

At balance date, the Group had the following mix of fi nancial assets and liabilities exposed to Australian Variable interest rate risk that are not 
designated in cash fl ow hedges: 

Financial assets
Cash and cash equivalents
Derivatives
Unsecured related party loans

Financial liabilities
$350 million Secured bank facility
Secured Bank Loans – Broadcast Production Services
Derivatives
Unsecured related party loans

Net exposure

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

6,669  
–  
–  
6,669  

(146,000)  
(17,771)  
(4,595)  
–  
(168,366)  
(161,697)  

4,010  
9,632  
–  
13,642  

(232,750)  
(9,279)  
–  
–

(242,029)  
(228,387)  

47  
–  
714,315  
714,362  

(146,000)

–  
(4,595)  

(24,759)
(175,354)  
539,008  

31
9,632
642,036
651,699

(232,750)
–
–
(26,663)
(259,413)
392,286

Interest rate swap contracts outlined in note 23, with a fair value of Consolidated liability $4,595,000 (2008: Asset $9,632,000), Parent liability 
$4,595,000 (2008: Asset $9,632,000), are exposed to fair value movements if interest rates change. All derivative fi nancial instruments are stated at 
fair value with any gains or losses arising from changes in fair value being taken directly to the profi t and loss for the year.

The Group’s policy is to manage its fi nance costs using a mix of fi xed and variable rate debt. The Group’s policy is to keep at least 50% of its 
borrowings at fi xed rates of interest. To manage this mix in a cost-effi  cient manner, the Group enters into interest rate swaps, in which the Group 
agrees to exchange, at specifi ed intervals, the diff erence between fi xed and variable interest amounts calculated by reference to an agreed-
upon notional principal amount. At 30 June 2009, after taking into account the eff ect of interest rate swaps, approximately 58% of the Group’s 
borrowings are at a fi xed rate of interest (2008: 89%).

The Group constantly analyses its interest rate exposure. Within this analysis consideration is given to potential renewals of existing positions, 
alternative fi nancing, alternative hedging positions and the mix of fi xed and variable interest rates.

>>55

 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

3

FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES (CONTINUED)

The following sensitivity analysis is based on the interest rate risk exposures in existence at the balance sheet date:

At 30 June 2009, if interest rates had moved, as illustrated in the table below, with all other variables held constant, 
post tax profi t and equity would have been aff  ected as follows:

JUDGEMENTS OF REASONABLY POSSIBLE MOVEMENTS:

Consolidated
+ 1% (100 basis points)
– 1% (100 basis points)
Parent
+ 1% (100 basis points)
– 1% (100 basis points)

POST TAX PROFIT
HIGHER/(LOWER)

EQUITY
HIGHER/(LOWER)

2009
$’000

926
(926)

5,672
(5,672)

2008
$’000

3,804
(3,804)

8,148
(8,148)

2009
$’000

2008
$’000

–
–

–
–

–
–

–
–

The movements in profi t are due to higher/lower interest costs from variable rate debt and cash balances. The sensitivity is lower in 2009 than 2008 
because of a reduction in outstanding borrowings that has occurred due to repayment of debt as a result of a capital raising during the current 
period.

Signifi cant assumptions used in the interest rate sensitivity analysis include:
»

Reasonable movements in interest rates were determined based on the Group’s current credit rating and mix of debt in Australia and foreign 
countries, relationships with fi nancial institutions, the level of debt that is expected to be renewed and economic forecaster’s expectations.
The net exposure at balance date is representative of what the Group was and is expecting to be exposed to in the next 12 months from 
balance date.

»

Foreign currency risk
The Group operates in three countries Australia, New Zealand and Singapore. The majority of transactions for the Group entities are made in the 
functional currency of the relevant entity.

From time to time the Group enters into transactions that give rise to currency exposure risks. Such currency exposures arise from purchases in 
currencies other than the Group’s functional currency.

The Group reviews the transactional currency risks arising from signifi cant foreign currency transactions and enters into appropriate forward 
currency agreements contracts to reduce currency risks.

The Group also has foreign currency translation risk where the operations of the foreign based subsidiaries are translated to the Group’s reporting 
currency. 

At 30 June 2009, the Group had the following exposure to NZ$ foreign currency that is not designated in cash fl ow hedges:

Financial Assets
Trade and other receivables
Financial Liabilities
Trade and other payables
Net exposure

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

–  

–  
–  

–

–  
–  

–

1,318

(30,770)  
(30,770)  

(33,519)
(32,201)

As at balance date, the Group does not have any forward currency contracts (2008: Nil) designated as cash fl ow hedges that are subject to fair 
value movements through equity and profi t and loss respectively as foreign exchange rates move.

>>56

 
 
The following sensitivity is based on the foreign currency risk exposures in existence at the balance sheet date:

At 30 June 2009, had the Australian dollar moved, as illustrated in the table below, with all other variables held constant, 
post tax profi t and equity would have been aff  ected as follows:

JUDGEMENTS OF REASONABLY POSSIBLE MOVEMENTS:

Consolidated
AUD/NZD +10%
AUD/NZD –10%
Parent
AUD/NZD +10%
AUD/NZD –10%

POST TAX PROFIT
HIGHER/(LOWER)

EQUITY
HIGHER/(LOWER)

2009 
$’000

–
–

2008 
$’000

–
–

1,575
(1,926)

2,330  
(1,259)  

2009 
$’000

2008 
$’000

–
–

–  
–  

–
–

–
–

As at 30 June 2009, apart from the foreign currency risks with the Group, the only foreign currency exposure relates to a USD payable due in July 
2009. The Group has taken out a foreign currency option against this liability at a minimum AUD:USD exchange rate of 0.80. The movement in the 
value of the option is taken to the profi t and loss.

The foreign currency exposures within the Group relate to the translation to the Group presentation currency of AUD. These translation diff erences 
are taken directly to equity.

Management believes the balance date risk exposures are representative of the risk exposure inherent in the fi nancial instruments.

Credit risk
Credit risk arises from the fi nancial assets of the Group, which comprise cash and cash equivalents, trade and other receivables, available-for-sale 
fi nancial assets and derivative instruments. The Group’s exposure to credit risk arises from potential default of the counter party, with a maximum 
exposure equal to the carrying amount of these instruments. Exposure at balance date is addressed in each applicable note.

The Group does not hold any credit derivatives to off set its credit exposure.

The Group trades only with recognised, creditworthy third parties, and as such collateral is not requested nor is it the Group’s policy to securitise its 
trade and other receivables.

It is the Group’s policy that all customers who wish to trade on credit terms are subject to credit verifi cation procedures including an assessment 
of their independent credit rating, fi nancial position, past experience and industry reputation. Risk limits are set for each individual customer in 
accordance with parameters set by the Board. These risk limits are regularly monitored.

In addition, receivable balances are monitored on an ongoing basis with the result that the Group’s exposure to bad debts is not signifi cant.

The Group maintains cash on deposit only with major Australian banks or similar in countries of operation. Excess cash reserves of foreign 
subsidiaries are used to repay intercompany borrowings. Limited cash reserves are held outside Australia.

There are no signifi cant concentrations of credit risk within the Group.

>>57

 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

3

FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES (CONTINUED)

Liquidity risk
Liquidity risk arises from the fi nancial liabilities of the Group and the Group’s subsequent ability to meet their obligations to repay their fi nancial 
liabilities as and when they fall due.

The Group’s objective is to maintain a balance between continuity of funding and fl exibility through the use of bank loans and fi nance leases.

The Group currently has funding through:
»
»
»

$350 million Debenture Subscription Facility (2008: $350 million), which is currently drawn to 42% capacity (2008: 67%)
$17.7 million Multi Option facilities (2008: $10.4 million) held by Broadcast Production Services Limited with the ANZ Banking Group Limited; and
Long Term fi nance lease contracts over specifi c items of plant and equipment.

It is the Group’s policy that renegotiation of existing funding facilities are commenced at least six months prior to the maturity date of the existing facilities.

The Group’s 97% owned subsidiary Broadcast Production Services Limited currently has two fi nancing facilities that are due to expire in the next six 
months being:
»

$6,195,282 (Balance drawn $6,195,282) is due to expire 30 November 2009. The repayment of this facility will be made from the receipt of 
funds owing to the Group.
$4,500,000 (Balance drawn $4,500,000) expires 30 November 2009. Management anticipates that this facility will not be renewed. If this is the 
case, then the Group will require either a new equity issue or asset sales to enable this facility to be repaid.

»

Broadcast Production Services Limited intends to raise funds by way of fresh equity and/or assets sales until this happens the Prime Media Group 
has assured the Board of Broadcast Production Services Limited the continuation of funding support. This fund raising is intended to be completed 
prior to the expiry of the debt facilities due in November 2009. 

At 30 June 2009, 7.8% of the Group’s debt will mature in less than one year (2008: 3.8%).

The table below refl ects all contractually fi xed pay-off s and receivables for settlement, repayments and interest resulting from recognised 
fi nancial assets and liabilities, including derivative fi nancial instruments as of 30 June 2009. For derivative fi nancial instruments the market value is 
presented, whereas for the other obligations the respective undiscounted cash fl ows for the respective upcoming fi scal years are presented. Cash 
fl ows for fi nancial assets and liabilities without fi xed amount or timing are based on the conditions existing at 30 June 2009.

The remaining contractual maturities of the Group’s and parent entity’s fi nancial liabilities are:

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

23,094
14,226
184,168
10,009

2008 
$’000

20,334
10,401
300,941  
11,159  

2009 
$’000

5,090
4,090
160,592  
–  

2008 
$’000

8,844
8,654
285,989
–

6 months or less
6–12 months
1–5 years
Over 5 years

>>58

Maturity analysis of fi nancial assets and liability based on management’s expectations

The risk implied from the values shown in the table below, refl ects a balanced view of cash infl ows and outfl ows. Leasing obligations, trade 
payables and other fi nancial liabilities mainly originate from the fi nancing of assets used in our ongoing operations such as property, plant, 
equipment and investments in working capital (e.g. inventories and trade receivables). These assets are considered in the Group’s overall liquidity 
risk. To monitor existing fi nancial assets and liabilities as well as to enable an eff ective controlling of future risks, the Group has established 
comprehensive risk reporting covering its worldwide business units that refl ects expectations of the management of expected settlement of 
fi nancial assets and liabilities.

YEAR ENDED 30 JUNE 2009

Consolidated
Financial assets
Cash and cash equivalents
Trade and other receivables
Derivatives – infl ows

Consolidated 
Financial liabilities
Trade and other payables
Interest bearing loans and borrowings
Derivatives – outfl ows

Net maturity

YEAR ENDED 30 JUNE 2009

Parent
Financial assets
Cash and cash equivalents
Trade and other receivables
Derivatives – infl ows

Parent
Financial liabilities
Trade and other payables
Interest bearing loans and borrowings
Derivatives – outfl ows

Net maturity

≤ 6 MONTHS 
$’000

6 – 12 
MONTHS 
$’000

6,669
51,385
57
58,111

(61,252)
(22,033)
(1,061)
(84,346)
(26,235)

≤ 6 MONTHS 
$’000

47
255
57
359

(630)
(4,030)
(1,061)
(5,721)
(5,362)

–
–
–
–

–
(13,165)
(1,061)
(14,226)
(14,226)

6 – 12 
MONTHS 
$’000

–
–
–
–

–
(3,029)
(1,061)
(4,090)
(4,090)

1 – 5 
YEARS 
$’000

–
815
–
815

(1,423)
(181,695)
(2,473)
(185,591)
(184,776)

1 – 5 
YEARS 
$’000

–
692,326
–
692,326

(363,837)
(158,118)
(2,473)
(524,428)
167,898

> 5 YEARS 
$’000

TOTAL 
$’000

–
–
–
–

6,669
52,200
57
58,926

–
(10,009)
–
(10,009)
(10,009)

(62,675)
(226,902)
(4,595)
(294,172)
(235,246)

> 5 YEARS 
$’000

TOTAL 
$’000

–
–
–
–

–
–
–
–
–

47
692,581
57
692,685

(364,467)
(165,177)
(4,595)
(534,239)
158,446

At balance date, the Group has available approximately $204 million of unused credit facilities available for its immediate use.

Fair value
The methods for estimating fair value are outlined in the relevant notes to the fi nancial statements.

>>59

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

4

INCOMES AND EXPENSES

Incomes and Expenses from Continuing Operations
Incomes 
(a) 
Media sales revenue
Broadcast and television production revenue
Film exhibition and distribution revenue
Dividend income
Finance income
Other revenue

Breakdown of fi nance income:
Interest received 
– other persons
– charged to controlled entities
Gain on fair value adjustment interest rate swaps 

Breakdown of other income:
Government grants
Unrealised Foreign Exchange Gains
Production revenue
Representation services
Gain on disposal of property, plant and equipment
Rental income
Other revenues

(b)  Expenses 
Broadcasting and transmission expenses 
Sales, marketing and administration expenses
Film exhibition and distribution expenses
Broadcast and television production expenses
Depreciation and amortisation expenses

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

232,489
28,511
4,980
206
801
12,676
279,663

801
–
–
801

4,730
–
2,949
1,806
133
1,587
1,471
12,676

122,783
114,687
4,543
23,672
15,298
280,983

231,960
13,166
6,323
1
5,994
12,829
270,273  

1,180  
–  

4,814
5,994  

5,100  
–  
2,311  
2,004  
–  
2,320  
1,094  
12,829  

113,506
88,091
4,070
9,636
12,763
228,066  

–
–
–
40,000
33,896
380
74,276  

469  
33,427  

–

33,896  

–  
–  
–  
–  
–  
–  
380  
380  

–
2,917
–
–
1
2,918  

–
–
–
–
64,725
3,821
68,546

782
59,129
4,814
64,725

–
3,683
–
–
–
–
138
3,821

–
2,462
–
–
1
2,463

>>60

(c)  Finance expenses 
Interest expense – other persons
Interest expense – controlled entities
Effective interest rate adjustments
Loss on fair value adjustment interest rate swaps

(d)  Specific expenses 
Bad and doubtful debts – trade debtors
Minimum lease payments – operating leases
Superannuation contributions
Share based payments expense
Realised foreign exchange Losses
Unrealised foreign exchange gains/(losses)
Fair value gain on foreign currency option
Impairment of television format rights
Impairment of investments in associated entities
Impairment of property, plant and equipment
Impairment of radio broadcast licences
Impairment of goodwill
Impairment of available-for-sale financial assets
Impairment of loans to related parties
Impairment of loans to associated entities

Incomes 

Income and Expenses from Discontinuing Operations
(e) 
Sales revenue 
Other income

Breakdown of other income:
Gain on disposal of fi lm exhibition and distribution businesses

Expenses 

(f) 
Film exhibition and distribution expenses

NOTES

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

27

16
12
15
16
16
14
12

19,032  
–  

(690)
24,058
42,400  

457  
17,451  
3,670  
971
79
–
(57)
1,350
9,001
2,129
17,761
7,385
1,414
2,000
–

–  
–
–  

–  
–  

–  
–  

16,930
–
382
–
17,312

39
17,405
3,670
433

–  
–  
–  

700
24,000
–
–
–
–
–
2,000

23,840
5,421
29,261  

5,421  
5,421  

28,634
28,634  

15,366
2,562
(690)
24,058
41,296

15,776
2,658
382
–
18,816

–
–
30
971

–  
483  
–  
–
–
–
–
–
–
–
–

–  
–
–  

–  
–  

–  
–  

–
–
24
433
606
–
–
–
–
–
–
–
–
–
–

–
–
–

–
–

–
–

>>61

 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

5

INCOME TAX

Income tax expense

(a) 
The major components of income tax expense are:
Income Statement
Current income tax
Current income tax charge
Adjustments in respect of current income tax of previous years
Losses not recognised
Deferred income tax
Relating to origination and reversal of temporary diff erences
Foreign tax credits written off 
DTA/DTL not recognised due to accumulated 
loss position of subsidiary
Income tax expense/(benefi t) reported in the income statement

(b)  Amounts charged or credited directly to equity
Deferred income tax related to items charged or credited 
directly to equity
Capital raising costs deductible for tax
Impairment losses on available-for-sale investments 
transferred to income statement
Unrealised gains/(losses) on available-for-sale investments

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

6,190
(103)
955

(10,151)
672

1,180
(1,257)

1,454

(162)
–
1,292

14,624
518
–

(7,739)
–

–
7,403

–

–
(573)
(573)

958
(194)
–

(3,647)
–

–
(2,883)

1,454

–
–
1,454

11,765
(18)
–

2,552
–

–
14,299

–

–
–
–

>>62

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

(c)  Reconciliation between aggregate tax expense recognised in the income statement 

and tax expense calculated per the statutory income tax rate.
(46,801)
–
(46,801)

Profi t/(loss) before tax from continuing operations
Profi t/(loss) before tax from discontinuing operations
Total accounting profi t/(loss) before income tax

Prima facie tax (benefi t)/expense on accounting profi t 
at the Group’s statutory rate of 30% (2008: 30%)
Foreign tax credits written off 
Intra-group dividends
Capital Gain on sale of Dendy Film business
Non temporary diff erences
Impairment expense not deductible for tax
Current year tax losses not recognised
Tax losses utilised not previously recognised
Recognised previously unrecognised Deferred Tax Asset
Adjustments in respect of current income tax of previous years
Income not assessable for tax
DTA/DTL on timing diff erences not previously recognised now 
brought to account
DTA/DTL on timing diff erences not recognised
Foreign tax rate adjustment
Aggregate income tax (benefi t)/expense

Income tax expense/(benefi t) attributable to continuing operations
Income tax expense/(benefi t) attributable 
to discontinuing operations

(14,040)
672
–
–
1,351
10,566
620
–
–
(103)
(50)

(1,462)
1,180
9
(1,257)

(1,257)

–
(1,257)

21,308
627
21,935

6,580
–
–
74
993
–
–
(233)
(730)
518
–

–
–
201
7,403

7,171

232
7,403

30,062
–
30,062

9,019
–
(12,000)
–
292
–
–
–
–
(194)
–

–
–
–
(2,883)

(2,883)

–
(2,883)

47,267
–
47,267

14,180
–
–
–
137
–
–
–
–
(18)
–

–
–
–
14,299

14,299

–
14,299

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2009 
$’000

2008 
$’000

2008 
$’000

2009 
$’000

2009 
$’000

2008 
$’000

2008 
$’000

CURRENT 
INCOME TAX

DEFERRED 
INCOME TAX

CURRENT 
INCOME TAX

DEFERRED 
INCOME TAX

CURRENT 
INCOME TAX

DEFERRED 
INCOME TAX

CURRENT 
INCOME TAX

DEFERRED 
INCOME TAX

Recognised deferred tax assets and liabilities
Opening balance
Charged to income
Charged to equity
Other payments
Transfers to/from Tax Group Entities
Acquisitions/Disposals
Closing balance
Tax expense/(benefi t) in income statement
Amounts recognised in the balance sheet:
Deferred tax asset
Deferred tax liability

(6,270)
(16,294)
–
17,204
–
–
(5,360)  

(5,360)
(5,338)
–
15,984
–
–
5,286

(634)
6,595
1,292
–
–
1,303
8,556
(1,257)

  8,719
(163)
  8,556

(9,525)
8,891
–
–
–
–

(3,582)
3,805
1,454
–
–
–

(4,466)
(922)
–
14,195
(3,566)
–
(634)   5,241   1,677  
7,403

(2,883)

(4,476)
(11,747)
–
13,312
(1,555)
–
(4,466)  

(1,030)
(2,552)
–
–
–
–
(3,582)
  14,299

1,849
(2,483)
(634)

  1,677
–
  1,677

–
(3,582)
(3,582)

>>63

 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

5

INCOME TAX (CONTINUED)

Recognised deferred tax assets and liabilities
Deferred income tax as at 30 June relates to the following:
Consolidated
Deferred tax liabilities
Accelerated depreciation for tax purposes
Leased assets
Prepaid expenses deductible for tax
Income not yet assessable for tax
Fair value of television licences on acquisition
Fair value of derivatives

Set-off  of deferred tax assets

Consolidated
Deferred tax assets
Employee entitlements
Provisions
Expenses not yet deductible for tax
Lease liabilities
Diff erence between accounting and tax building write off 
Fair value of derivatives
Impairments of investments
Fair value of available-for-sale investments
DTA not recognised due to uncertainty of recovery
Tax losses

Set-off  of deferred tax liabilities

>>64

BALANCE SHEET

2009 
$’000

2008 
$’000

(448)
(1,278)
(1,807)
(116)
(6,690)
–
(10,339)
10,176
(163)

1,880
1,253
2,227
1,152
809
1,361
9,845
–
(1,180)
1,548
18,895
(10,176)
8,719

(1,451)
(2,813)
(3,259)
(558)
(6,690)
(2,890)
(17,661)
15,178
(2,483)

1,647
350
1,370
2,864
504
–
8,356
162
–
1,774
17,027
(15,178)
1,849

Deferred income tax
Deferred income tax as at 30 June relates to the following:
Parent
Deferred tax liabilities
Accelerated depreciation for tax purposes
Unrealised (gains)/losses not yet assessable for tax
Fair value of derivatives

Set-off  of deferred tax assets

Parent
Deferred tax assets
Provisions
Accrued Expenses not yet deductible for tax
Fair value of derivatives

Set-off  of deferred tax liabilities

Income tax losses
(a)  Deferred tax assets arising from tax losses of a controlled entity which at balance date are 

recognised as being highly probable of recovery. These losses relate to an entity outside the 
Australian Tax Consolidated Group that is making profi ts.

(b)  Deferred tax assets arising from tax losses of a controlled entity not recognised at reporting date 

as realisation of the benefi t is not regarded as highly probable

BALANCE SHEET

2009 
$’000

2008 
$’000

2
(896)
–
(894)
894
–

31
1,179
1,361
2,571
(894)
1,677

2
(1,039)
(2,890)
(3,927)
345
(3,582)

55
290
–
345
(345)
–

1,548

1,774

23,687

21,553

Tax consolidation

(i)  Members of the tax consolidated group and the tax sharing arrangements
Eff ective 1 July 2002, for the purposes of income taxation, Prime Media Group Limited and its 100% owned Australian resident subsidiaries formed 
a tax consolidated group. Prime Media Group Limited is the head entity of the tax consolidated group. Members of the group entered into a tax 
sharing arrangement in order to allocate income tax expense to the wholly owned subsidiaries on a pro-rata basis. In addition, the agreement 
provides for the allocation of income tax liabilities between the entities should the head entity default on its tax payment obligations. No amounts 
have been recognised in the fi nancial statements in respect of this agreement on the basis that the possibility of default is remote. 

>>65

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

5

INCOME TAX (CONTINUED)

(ii) Tax effect accounting by members of the consolidated group

MEASUREMENT METHOD ADOPTED UNDER UIG 1052 TAX CONSOLIDATION ACCOUNTING
The head entity and the controlled entities in the tax consolidated group continue to account for their own current and deferred tax amounts. 
The Group has applied the group allocation approach in determining the appropriate amount of current taxes and deferred taxes to allocate to 
members of the tax consolidated group. The current and deferred tax amounts are measured in a systematic manner that is consistent with the 
broad principles in AASB 112 Income Taxes. The nature of the tax funding agreement is discussed further below.

NATURE OF THE TAX FUNDING AGREEMENT
Members of the tax consolidated group have entered into a tax funding agreement. The tax funding agreement provides for the allocation of 
current taxes to members of the tax consolidated group in accordance with their taxable income for the period, while deferred taxes are allocated 
to members of the tax consolidated group in accordance with the principles of AASB 112 Income Taxes. Allocations under the tax funding 
agreement are made at the end of each half year.

The allocation of taxes under the tax funding agreement is recognised as an increase/decrease in the subsidiaries’ intercompany accounts with 
the tax consolidated group head company, Prime Media Group Limited. In accordance with UIG 1052: Tax Consolidation Accounting, the group has 
applied the “separate Taxpayer within group” approach in determining the appropriate amount of current taxes to allocate to members of the tax 
consolidated group.

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

(3,566)

(1,990)

Prime Media Group Limited has recognised the following amounts as tax-consolidation 
contribution adjustments:
Total increase/(reduction) to inter-company assets of Prime Media Group Limited

6

DISCONTINUED OPERATIONS

(a)  Details of operations disposed and held for sale

2009

There have been no disposals of operating units during the current fi nancial year.

2008

DISPOSAL OF DENDY FILM AND CINEMA OPERATIONS
On 22 February 2008, the Board of Directors of Broadcast Production Services Limited entered into a sale agreement to dispose of the Dendy Film 
Distribution and Exhibition businesses. The sale was completed on 30 April 2008, on which date control of the businesses passed to the acquirer.

The Gain on sale of the disposal group was $5,421,000 and the trading loss for the period to 30 April 2008 for the disposal group was $4,795,000 
before tax.

ASSETS HELD FOR RESALE
Following on from the sale of Dendy Cinema one asset remained unsold and is still classifi ed as being held for resale. The asset held for resale as at 
30 June 2008 was:

Investment in associate – Kino Cinema $NIL (2008: $414,000).

>>66

(b)  Financial performance of operations disposed and held for sale

Revenue
Expenses
Net Profi t/(loss) attributable to discontinued operations before tax 
Income tax (expense)/benefi t
Net profi t/(loss) attributable to discontinued operations after tax
Gain on sale of discontinued operations
Income tax (expense)
Net profi t/(loss) on sale of discontinued operations after income tax
Net profi t/(loss) attributable to discontinued operations after tax
Minority interest in discontinued operations
Net profi t/(loss) from discontinued operations attributable to members of parent entity
Earnings per share (cents per share)
Basic from discontinued operations
Diluted from discontinued operations

(c)  Assets and liabilities – held for sale operations

Current assets
Cash
Receivables
Inventories
Investments
Other
Total current assets
Non-current assets
Receivables
Investments (equity accounted)
Inventories
Property, plant & equipment
Intangibles
Deferred tax assets
Total non-current assets
Total assets
Current liabilities
Payables
Interest bearing liabilities
Deferred tax liabilities
Provisions
Total current liabilities
Non-current liabilities
Payables
Interest bearing liabilities
Deferred tax liabilities
Provisions
Other
Total non-current liabilities
Total liabilities
Net assets held for sale

2009 
$’000

–
–
–
–
–
–
–
–
–
–
–

–
–

2009 
$’000

–
–
–
–
–
–

–
–
–
–
–
–
–
–

–
–
–
–
–

–
–
–
–
–
–
–
–

2008 
$’000

23,840
(28,634)
(4,794)
1,774
(3,020)
5,421
(2,006)
3,415
395
192
203

0.01
0.01

2008 
$’000

–
–
–
–
–
–

–
414
–
–
–
–
414
414

–
–
–
–
–

–
–
–
–
–
–
–
414

>>67

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

6

DISCONTINUED OPERATIONS (CONTINUED)

(d)  Cash flow information – held for sale operations

Net cash infl ow/(outfl ow) from operating activities

Net cash infl ow/(outfl ow) from investing activities

Net cash infl ow/(outfl ow) from fi nancing activities

Net cash increase/(decrease) in cash generated by the discontinued division

(e)  Assets and liabilities of disposed operations

Assets

Receivables

Inventories

Other

Property, Plant and Equipment

Total assets

Current Liabilities

Payables

Provisions

Total liabilities

Net assets held for sale

Consideration received or receivable

Cash

Less: Net assets disposed of

Gain on disposal before income tax

Income tax expense

Gain on disposal after income tax

>>68

CONSOLIDATED

2009 
$’000

–

315

–

315

2009 
$’000

–

–

–

–

–

–

–

–

–

–

–

–

–

–

2008
$’000

(5,588)

21,005

–

15,417

2008
$’000

5,850

4,918

1,812

11,056

23,636

7,926

126

8,052

15,584

21,005

(15,584)

5,421

(2,006)

3,415

 
 
 
7

EARNINGS PER SHARE

Basic earnings per share amounts are calculated by dividing net profi t for the year attributable to ordinary equity holders of the parent by the 
weighted average number of ordinary shares outstanding during the year.

Diluted earnings per share amounts are calculated by dividing the net profi t attributable to ordinary equity holders of the parent by the weighted 
average number of ordinary shares that would be issued on the conversion of all the dilutive potential ordinary shares into ordinary shares.

The following refl ects the income and share data used in the calculations of basic and diluted earnings per share:

(a)  Earnings used in calculating earnings per share
Profi t attributable to ordinary equity holders of the parent from continuing operations
Profi t attributable to ordinary equity holders of the parent from discontinuing operations
Net profi t attributable to ordinary equity holders of the parent
Earnings used in calculating basic and diluted earnings per share

CONSOLIDATED

2009 
$’000

(44,435)  
–  
(44,435)  
(44,435)  

2008
$’000

13,838
203
14,041
14,041

NUMBER 
OF SHARES

NUMBER 
OF SHARES

(b)  Weighted average number of shares
Weighted average number of ordinary shares used in calculating basic earnings per share:
Eff ect of dilution:
Share options
Adjusted weighted average number of ordinary shares used in calculating diluted earnings per share 

181,129,271

127,562,529

–  
  181,129,271  

1,698,822
129,261,351

(c) 

Information on the classification of securities

(i) Options
Options granted to employees (including KMP) as described in note 32 are considered to be potential ordinary shares and have been included in 
the determination of diluted earnings per share to the extent they are dilutive. These options have not been included in the determination of basic 
earnings per share.

To calculate earnings per share amounts for the discontinuing operation, the weighted average number of ordinary shares for both basic and 
diluted amounts is as per the table above. The following table provides the profi t fi gure used as the numerator:

Net profi t after tax from discontinuing operations (note 6):
– for basic earnings per share
– for diluted earnings per share

2009 
$’000

-
-

2008
$’000

203
203

>>69

 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

7

EARNINGS PER SHARE (CONTINUED)

(d)  Profit from continuing operations before significant items

Reported loss after tax from continuing operations (refer Income Statement)
Fair value change in derivatives
Impairment of acquired intangibles
Impairment of radio broadcasting licences
Impairment of property, plant and equipment
Impairment of available-for-sale fi nancial assets
Impairment of goodwill
Loss on sale of investments
Early termination penalties on fi nance leases
Provision for staff  redundancies
Employee Options written off 
Radio Zinc launch expenses
Development costs expensed
Impairment on investment in associates
Impairment of related party receivable
destra administration costs
Impairment on loan to associate
Share of associates’ losses
Income tax related to signifi cant items
Tax penalties arising from under provision of prior year taxes by acquired entity
Profi t after tax from continuing operations before signifi cant items
Minority Interest
Net profi t after tax before signifi cant items attributable to members of Prime Media Group Limited  

CONSOLIDATED

2009 
$’000

(45,544)  
24,001  
1,350  
17,761  
2,129  
1,415  
7,385  
–  
803  
1,556  
363  
250  
–  
9,001  
2,000  
3,619  
–  
1,358  
(9,940)  
–  
17,507  
382  
17,889  

2008 
$’000

14,137
(4,814)
700
–
–
–
–
206
–
–
–
–
353
24,000
–
–
2,000
1,141
(6,734)
421
31,410
352
31,762

>>70

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8

DIVIDENDS PAID AND PROPOSED

(a)  Recognised amounts
Declared and paid during the year
(i)  Current year interim
Franked dividends (2.0 cents per share) (2008: 8.5 cents) 
–  ordinary shares
(ii)  Previous year fi nal
Franked dividends (9.0 cents per share) (2008: 9.0 cents) 
–  ordinary shares

(b)  Unrecognised amounts
(ii)  Current year fi nal
Franked dividends (1.0 cents per share) (2008: 9.0 cents) 
–  ordinary shares

(c)  Franking credit balance
The amount of franking credits available for the subsequent 
fi nancial year are:
–  franking account balance as at the end of the fi nancial year 

at 30% (2008: 30%)

–  franking credits that will arise from the payment of income tax 

payable as at the end of the fi nancial year

–  franking debits that will arise from the payment of dividends 

as at the end of the fi nancial year 

The amount of franking credits available for future reporting periods :
–  impact on the franking account of dividends proposed or declared 

before the fi nancial report was authorised for issue but not 
recognised as a distribution to equity holders during the period

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

2,581  

10,887  

2,581  

10,887

11,472  
14,053  

11,511  
22,398  

11,472  
14,053  

11,511
22,398

3,584  

11,477  

3,584  

11,477

18,467  

21,024

(5,241)  

6,375

–  
13,226  

–
27,399

1,536  

4,919

(d)  Tax rates
The tax rate at which paid dividends have been franked is 30% (2008: 30%). Dividends proposed will be franked at the rate of 30% (2008: 30%).

>>71

 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

9

CASH AND CASH EQUIVALENTS

Cash balance comprises:

Cash at bank and on hand

Closing cash balance
Cash at bank earns interest at fl oating rates based on daily 
bank deposit rates. The carrying amounts of cash and cash 
equivalents represent fair value.
At 30 June 2009 the Group had available $204 million (2008: $109 million) 
of un-drawn committed borrowing facilities in respect of which all conditions 
precedent had been met.

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

6,669  

6,669  

4,010  

4,010  

47

47

31

31

14,532

(45,544)

–
140
15,298
(690)
–
457
(133)
–
(17)
24,001
26,496
2,129
2,000
9,001
3,081
971
1,414
–
232

(a)  Reconciliation of the net profit after tax to the net cash flows from operations
Net (loss)/profi t after income tax
Non-Cash Items
Non cash interest income
Non cash interest expense
Depreciation and amortisation 
Eff ective interest rate adjustments
Unrealised foreign exchange (gain)/loss
Provision for doubtful debts
Net (profi t)/loss on disposal of property, plant and equipment
(Gain) on sale of Film and Cinema business
(Gain)/Loss on sale of fi nancial asset
Net (gain)/loss MTM derivatives
Impairment of intangibles and goodwill
Impairment of property, plant & equipment
Impairment of related party receivables
Impairment of investments in associates
Share of losses of associates
Share based payments expense
Impairment of available-for-sale fi nancial assets
Non cash intra-group dividend
Equity settled expenses
Changes in assets and liabilities
(Increase)/decrease in receivables
(Increase)/decrease in inventory
(Increase)/decrease in deferred tax assets
(Increase)/decrease in prepayments
(Decrease)/increase in creditors
(Decrease)/increase in group tax sharing
(Decrease)/increase in tax provision
(Decrease)/increase in deferred tax liability
(Decrease)/increase in employee entitlements
(Decrease)/increase in other provisions
Net cash fl ow from operating activities

–
–
13,015
559
–
123
123
(5,421)
206
(4,814)
700
457
–
26,000
3,587
433
–
–
–

3,270
1,700
(4,113)
(115)
16,561
–
(10,646)
(2,320)
334
(802)
42,705

5,978
4,505
(8,147)
(374)
(24,402)
–
(937)
(577)
(1,511)
–
24,035

32,945

32,968

(33,426)
2,562
1
(690)
483
–
–
–
–
24,001
–
–
–
–
–
971
–
(40,000)
–

(4)
–
431
167
(1,297)
(3,566)
(9,707)
(4,236)
(167)
–
(31,532)

(59,205)
2,657
1
559
(3,077)
–
–
–
–
(4,814)
–
–
–
–
–
433
–
–
–

55
–
40
194
(27)
(1,363)
(10)
2,484
21
–
(29,084)

>>72

 
 
 
 
10

TRADE AND OTHER RECEIVABLES 

Current
Trade receivables (i)
Allowance for impairment loss (ii)

Other receivables
Related Party receivables
–  Loans to executives

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

42,379  
(629)  
41,750  
9,396  

239  
51,385  

45,707  
(449)  
45,258  
8,620  

311  
54,189  

2009 
$’000

–  
–  
–  
16  

239  
255  

2008 
$’000

–
–
–
–

311
311

(i)  Trade receivables are carried at original invoice amount less an allowance for any uncollectible debts. Credit terms for advertisers, generally 

30 – 45 days, are extended based upon an assessment of the credit standing of each customer.

(ii)  An allowance for impairment loss is made when there is objective evidence that the Group will not be able to collect the debt. Bad debts are 

written off  when identifi ed.

(a)  Fair value and credit risk
Due to the short term nature of these receivables, their carrying value is assumed to approximate their fair value.

The maximum exposure to credit risk is the fair value of receivables. Collateral is not held as security, nor is it the Group’s policy to transfer (on-sell) 
receivables to special purpose entities.

Movement in the provision for impairment loss in relation to Trade Receivables was as follows:

At 1 July
Additions due to acquisitions
Charge for the year
Amounts written off 
At 30 June

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000
449  
80  
457  
(357)  
629  

2008 
$’000
224  
110  
123  
(8)  
449  

2009 
$’000

–  
–  
–  
–  
–  

2008 
$’000
–
–
–
–
–

>>73

 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

10

TRADE AND OTHER RECEIVABLES (CONTINUED)

At 30 June, the ageing analysis of trade receivables is as follows:

Consolidated
2009
2008

Parent
2009
2008

TOTAL

0-30 DAYS

31-60 DAYS

61-90 DAYS
PDNI*

61-90 DAYS
CI*

+91 DAYS
PDNI*

+91 DAYS
CI*

42,379
45,707

21,299
23,650

18,021
18,631

1,685
1,028

–
–

–
–

–
–

–
–

66
45

–
–

745
1,949

–
–

563
404

–
–

* Past due not impaired (‘PDNI’), Considered impaired (‘CI’)
Receivables past due but not considered impaired incorporate those customers on payment plans or those with a good payment history for which 
we expect payment in the short term. For each client, credit has been stopped until full payment is made. Each operating unit has been in direct 
contact with the relevant debtor and is satisfi ed that payment will be received in full. 

Other balances within trade and other receivables do not contain impaired assets and are not past due. It is expected that these other balances will 
be received when due. 

(b)  Foreign exchange and interest rate risk
Detail regarding foreign exchange and interest rate risk exposure is disclosed in note 3. 

Non-current
Related party receivables
– controlled entities
– related entities
– loan to executives

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

–  
48  
767  
815  

–
–  
706  
706

714,315

–  
767  

715,082

642,036
–
706
642,742

Related parties receivables are interest bearing and have no fi xed repayment terms. The directors of the parent entity review the interest rates 
applicable to these receivables on an annual basis, based on the prevailing cost of debt incurred by the parent entity.

All amounts are receivable in Australian dollars.

Fair value and credit risk

(a) 
The fair values of non-current receivables approximate their carrying value.

Foreign exchange and interest rate risk

(b) 
Detail regarding foreign exchange and interest rate risk exposure is disclosed in note 3.

Credit risk

(c) 
The maximum exposure to credit risk at the reporting date is the higher of the carrying value and fair value of each class of receivables. 
No collateral is held as security.

>>74

 
 
 
 
11

OTHER ASSETS

Current
Work in progress
Prepayments

Non-current
Prepayments

12

INVESTMENTS IN ASSOCIATES

Investment details

(a) 
Unlisted
Prime Digital Media Pty Limited (1)
Mildura Digital Television Pty Limited
Prime Digitalworks Pty Limited
destra Corporation Limited (2)
Total Investments in Associates

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

17  
2,914  
2,931  

17  
2,530  
2,547  

–  

124  

–  
44  
44  

–  

2008 
$’000

–
10
10

–

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

–  
204  
4,095  
–  
4,299  

2,265  
204  
1,717  
9,001  
13,187  

–  
–  
–  
–  
–  

–
–
 –
 –
–

(1)  Prime Digital Media Pty Limited became a controlled entity on 24 November 2008.
(2)  destra Corporation Limited was placed in administration and then receivership on 13 November 2008.

>>75

 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

12

INVESTMENTS IN ASSOCIATES (CONTINUED)

(b)  The Consolidated Entity has a material interest in the following entities:
OWNERSHIP INTEREST

CONTRIBUTION TO NET PROFIT

Unlisted
Mildura Digital Television Limited
Prime Digital Media Pty Limited (1)
Prime Digitalworks Pty Limited
destra Corporation Limited (2)

Kino Cinemas Pty Limited (asset held for resale)

2009 
%

50%
100%
33%
44%

0%

2008 
%

50%
20%
33%
44%

50%

2009 
$’000

(300)
(1,358)
(1,423)
–
(3,081)
–
(3,081)

2008 
$’000

(379)
(199)
(1,854)
(1,141)
(3,573)
(14)
(3,587)

(1)  Share of associates losses for the period 1 July 2008 to 24 November 2008.
(2)  The Group’s investment in destra Corporation was impaired to Nil during the year. As such no further share of losses were taken up in the Group accounts.

(c)  Movements in the carrying amount of the Group’s investment in associates

At July 1

Transfer from available for sale fi nancial assets (1)

Acquisition of investments (2)

Loan funds advanced/(repaid) (3)

Share of losses after income tax

Provision for impairment losses (4)

Transfer to controlled entity (5)

At June 30

CONSOLIDATED

2009 
$’000

13,187

–

–

4,100

(3,081)

(9,001)

(906)

4,299

2008 
$’000

2,747

7,330

26,815

5,868

(3,573)

(26,000)

–

13,187

(1)  destra Corporation Limited was classifi ed as an available-for-sale fi nancial asset as at 30 June 2007 and up until signifi cant infl uence was attained on 24 April 2008.
(2)  Refl ects cost of acquisition of shares in destra Corporation and Prime Digitalworks during current fi nancial year.
(3)  Refl ects loan funds advanced to associates under either short-term loan arrangement or as per shareholder agreements. These are deemed to be part of the  

Investment in Associates for the purposes of equity accounting.

(4)  destra Corporation was placed in administration and then receivership on 13 November 2008.
(5)  Net equity value of investment in PDM prior to obtaining control on 24 November 2008.

>>76

 
Impairment

(d) 
Provision for impairment loss has been recognised to the extent as disclosed above.

(e)  Summarised financial information
The following table illustrates summarised fi nancial information relating to the Group’s associates:

Extracts from associates’ balance sheets:

Current assets

Non-current assets

Current liabilities

Non-current liabilities

Net assets

Share of the associates net assets accounted for using the equity method:

Net Assets

Extracts from associates’ income statements:

Revenue

Net Profi t/(loss)

Share of the associates profi ts or losses accounted for using the equity method:

Profi t/(loss) before income tax

Income tax expense

Profi t/(loss) after income tax

CONSOLIDATED

2009 
$’000

225

733

958

(1,181)

–

(1,181)

(223)

2008 
$’000

66,485

30,370

96,855

(69,829)

(1,048)

(70,877)

25,978

(113)

9,615

2,012

(12,601)

106,281

(85,737)

(3,081)

–

(3,081)

(3,573)

–

(3,573)

>>77

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

13

INVESTMENTS IN SUBSIDIARIES AND FINANCIAL ASSETS

Non-current
Investments at cost: 
Controlled entities (unlisted)

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009
$’000

2008
$’000

2009
$’000

2008
$’000

–  
–  

–  
–  

121,554  
121,554  

118,054
118,054

Closed group class order disclosures
The consolidated fi nancial statements include the fi nancial statements of Prime Media Group Limited and the subsidiaries listed in the following table:

EQUITY INTEREST

NAME

Prime Television (Holdings) Pty Limited
Zamojill Pty Limited
Prime Television (Southern) Pty Limited
Prime Television (Northern) Pty Limited
Prime Television (Victoria) Pty Limited
Prime Properties (Albury) Pty Limited
Prime Television Digital Media Pty Limited
Prime Television (Investments) Pty Limited
Golden West Network Pty Limited
Mining Television Network Pty Limited
Telepro Pty Limited
Golden West Satellite Communications Pty Limited
135 Nominees Pty Limited
Mid-Western Television Pty Limited
Geraldton Telecasters Pty Limited
Prime Radio (Cairns) Pty Limited
Prime Radio (Townsville) Pty Limited
Prime Radio (Barrier Reef ) Pty Limited
Prime Radio (Rockhampton) Pty Limited
Prime Radio (Gladstone) Pty Limited
Prime Radio (Mackay) Pty Limited
Prime Radio (Holdings) Pty Limited
Prime Radio (Cairns-AM) Pty Limited
Prime Radio (Mackay-AM) Pty Limited
AMI Radio Pty Limited
Hot 91 Pty Limited
Prime Digital Media Pty Limited
Fireback Digital Pty Limited

>>78

COUNTRY OF 
INCORPORATION

Australia 
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia

2009
%

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

2008
%

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
20
20

 
 
Entities subject to class order relief
Pursuant to Class Order 98/1418, relief has been granted to Prime Television (Holdings) Pty Limited, Prime Television (Southern) Pty Limited, Prime 
Television (Victoria) Pty Limited, Prime Television (Northern) Pty Limited, Golden West Network Pty Limited, Prime Television Investments Pty 
Limited, Prime Digital Media Pty Limited and Prime Radio (Holdings) Pty Limited from the Corporations Act 2001 requirements for preparation, audit 
and lodgement of their fi nancial reports.

As a condition of the Class Order, Prime Media Group Limited (the “Closed Group”) and its 100% owned Australian resident subsidiaries entered into 
a Deed of Cross Guarantee on 17 October 2006. The eff ect of the deed is that Prime Media Group Limited has guaranteed to pay any defi ciency in 
the event of winding up of any of the controlled entities within the Closed Group. The controlled entities within the Closed Group have also given 
a similar guarantee in the event that Prime Media Group Limited is wound up.

The consolidated statement of fi nancial performance and statement of fi nancial position of the entities which are members of the “Closed Group” 
are as follows:

(1) Consolidated Statement of Financial Performance

Operating (loss)/profi t before income tax
Income tax benefi t/(expense) attributable to operating (loss)/profi t
Operating profi t after tax
Retained profi ts at beginning of the fi nancial year
Dividends provided for or paid
Retained profi ts at end of the fi nancial period

CLOSED GROUP

2009 
$’000

(36,340)  
1,874
(34,466)  
3,698  
(14,053)  
(44,821)  

2008 
$’000

19,892
(6,765)
13,127
12,963
(22,398)
3,692

>>79

 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

13

INVESTMENTS IN SUBSIDIARIES AND FINANCIAL ASSETS (CONTINUED)

(2) Consolidated Statement of Financial Position

Current assets
Cash and cash equivalents
Trade and other receivables
Intangible assets
Prepayments
Current tax assets
Derivative fi nancial instruments
Total current assets
Non-current assets
Receivables
Investments in associates
Investments in available for sale fi nancial assets
Other fi nancial assets and subsidiaries
Property, plant and equipment
Intangible assets
Deferred tax assets
Total non-current assets
Total assets
Current liabilities
Trade and other payables
Interest bearing loans and borrowings
Current tax liabilities
Provisions
Derivative fi nancial instruments
Total current liabilities
Non-current liabilities
Trade and other payables
Interest bearing loans and borrowings
Deferred income tax liabilities
Provisions
Total non-current liabilities
Total liabilities
Net assets
Equity
Parent entity interest
Contributed equity
Reserves
(Accumulated losses)/Retained profi ts
Total equity

>>80

CLOSED GROUP

2009 
$’000

5,129  
43,492  
1,700  
2,173  
5,241  
57  
57,792  

13,614  
4,299  
6  
115,656  
61,310  
251,327  
6,223  
452,435  
510,227  

55,923  
350  
42  
3,349  
4,595  
64,259  

29,752  
150,772  
–  
2,583  
183,107  
247,366  
262,861  

305,643  
2,039  
(44,821)  
262,861  

2008 
$’000

2,931
50,019
4,694
1,959
–
9,632
69,235

6,129
13,187
8
115,726
58,723
256,653
–
450,426
519,661

35,383
793
4,466
2,100
–
42,742

27,797
245,067
2,904
302
276,070
318,812
200,849

196,569
588
3,692
200,849

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
14

INVESTMENTS – AVAILABLE-FOR-SALE FINANCIAL ASSETS

Investments at fair value:
Available-for-sale financial assets:
Shares in West Australian Newspapers Ltd (listed) (i)
Shares in uncontrolled entities (listed) (i)
Investments at cost:
Shares in uncontrolled entities (unlisted) (ii)

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

1,078  
3  

3,133  
4,214  

1,952  
5  

3,133  
5,090  

–  
–  

3  
3  

–
–

3
3

Available-for-sale investments consist of investments in ordinary shares, and therefore have no fi xed maturity date or coupon rate.

(i)  Listed shares 
The fair value of the listed available-for-sale investments has been determined directly by reference to published price quotations in an active 
market. 

There are no individually material investments.

(ii) Unlisted shares 
Investments in shares of unlisted entities are carried at cost as fair value cannot be reliably measured. The fi nancial instruments held are shares 
of an entity that has a small shareholder base and a relatively stable share register with few exchanges of shareholdings. Also the nature of 
the business is still in a fundamental start-up phase meaning establishing valuation parameters is diffi  cult and could be subject to signifi cant 
fl uctuation and estimation error. 

Management has reviewed the current trading performance and future projections of the entity. Based on these projections and other external 
factors likely to aff ect the ongoing performance of the entity management are of the belief that the carrying value of the investment is fair value. 
Based on the current expectations management believe the downturn in performance would have to be greater than 50% of current performance 
levels before impairment of the investment would occur.

>>81

 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

15

PROPERTY, PLANT AND EQUIPMENT

Freehold land – at cost
Leasehold land – at cost (i)
Total land
Buildings on freehold land – at cost
Less: Accumulated depreciation

Buildings on leasehold land – at cost (i)
Less: Accumulated amortisation

Buildings on freehold land – at recoverable value
Less: Accumulated depreciation

Total buildings
Leasehold Improvements – at cost
Less: Accumulated amortisation

Plant and equipment – at cost
Less: Accumulated depreciation and impairment

Plant and equipment under lease - at cost
Less: Accumulated amortisation

Motor vehicles – at cost
Less: Accumulated depreciation

Total written down amount

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

1,142  
197  
1,339  
3,423  
(1,704)  
1,719  
10,271  
(2,588)  
7,683  
2,112  
(434)  
1,678  
11,080  
3,581  
(1,052)  
2,529  
179,511  
(123,774)  
55,737  
25,409  
(2,660)  
22,749  
205  
(55)
150  
93,584  

2008
$’000

1,142  
197  
1,339  
3,383  
(1,617)  
1,766  
10,257  
(2,320)  
7,937  
2,112  
(379)  
1,733  
11,436  
2,726  
(819)  
1,907  
158,603  
(111,752)  
46,851  
22,486  
(1,592)  
20,894  
126
(83)
43
82,470  

2009 
$’000

–  
–  
–  
–  
–  
–  
–  
–  
–  
–  
–  
–  
–  
–  
–  
–  
2,507  
(2,506)  
1  
–  
–  
–  
–
–
–
1

2008 
$’000

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
2,507
(2,505)
2
–
–
–
–
–
–
2

Includes land located in the Australian Capital Territory, under the ACT legislation, the land has a 99-year lease period, and also includes Leasehold Strata Units 

(i) 
located in Sydney, which are held under a 99-year lease.

>>82

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(a)  Reconciliations 
Reconciliations of the carrying amounts of property, plant and 
equipment at the beginning and end of the current fi nancial year. 
Freehold land 
Carrying amount at beginning
Additions
Disposals

Leasehold land

Buildings on freehold land
Carrying amount at beginning
Additions
Disposals
Depreciation expense

Buildings on leasehold land
Carrying amount at beginning
Additions
Disposals
Depreciation expense

Total Buildings

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008
$’000

2009 
$’000

2008 
$’000

1,142  
–  
–  
1,142  
197  
1,339  

3,499  
43  
(3)  
(142)  
3,397  

7,937  
14  
–  

(268)
7,683  
11,080  

1,137  
5  
–  
1,142  
197  
1,339  

3,502  
136  
–  
(139)  
3,499  

8,183  
21  
–  
(267)  
7,937  
11,436  

–  
–  
–  
–  
–  
–  

–  
–  
–  
–  
–  

–  
–  
–  
–  
–  
–  

–
–
–
–
–
–

–
–
–
–
–

–
–
–
–
–
–

>>83

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

15

PROPERTY, PLANT AND EQUIPMENT (CONTINUED)

Leasehold Improvements
Carrying amount at beginning
Additions
Disposals
Depreciation expense

Plant and equipment
Carrying amount at beginning
Additions
Reclassifi cation of assets upon payout of fi nance lease
Disposals
Depreciation expense
Impairment expense (1)
Reclassifi cation of assets previously held for sale (2)
Foreign currency movements 

Plant and equipment under lease
Carrying amount at beginning
Additions
Disposals
Reclassifi cation of assets upon payout of fi nance lease
Amortisation expense
Foreign currency movements 

Total Plant and equipment
Motor Vehicles
Carrying amount at beginning
Additions
Disposals
Depreciation expense

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

1,907  
892  
(27)  
(243)  
2,529  

46,851  
18,779  
4,839  
(190)  
(12,030)  
(2,129)  
–  
(383)  
55,737  

20,894  
8,863  
(20)  
(4,839)  
(2,576)  
427  
22,749  
79,017  

43  
158  
(12)  
(39)  
150

2008 
$’000

814  
1,261  
–  
(168)  
1,907  

49,665  
8,746  
–  
(201)  
(11,231)  
–  
69  
(197)  
46,851  

7,835  
14,086  
(94)  
–  
(933)  
–  
20,894  
67,745  

40  
43  
(14)  
(26)  
43

2009 
$’000

2008 
$’000

–  
–  
–  
–  
–  

2  
–  
–  
–  
(1)  
–  
–  
–  
1  

–  
–  
–  
–  
–  
–  
–  
1  

–  
–  
–  
–  
–

–
–
–
–
–

3
–
–
–
(1)
–
–
–
2

–
–
–
–
–
–
–
2

–
–
–
–
–

(1)  During the current year management became aware of the increasing demand from customers for High Defi nition Broadcasts at the expense of Standard 
Defi nition Broadcasts. As a result of this change in demand, management reviewed the future income projections in relation to use of its standard defi nition broadcast 
equipment. This review gave rise to an impairment event in relation to the standard defi nition broadcast equipment held in both Australia and New Zealand. The 
recoverable value determined were set at fair value less cost to sell these assets. The fair value less costs to sell was based on an independent valuation and the all the 
assets relate to the Broadcast Production Services Limited segment.
(2)  These assets relate to the Moonlight Cinema business that was classifi ed as held for sale at 30 June 2007, but was reclassifi ed during the year ended 30 June 2008.

(b)  Assets pledged as security
All plant and equipment under lease is pledged as security for the associated lease liabilities.

>>84

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
16

GOODWILL AND INTANGIBLE ASSETS

Current
Program rights
At cost

Non-current
Goodwill on acquisition
Broadcast licences and associated rights
At cost
Programrights
At cost
Television format rights
At fair value

Refer Accounting Policy, Note 2 (l)
Reconciliations 
Goodwill on Acquisition
Carrying amount at beginning
Additions(1)
Assets previously classifi ed as held for sale
Variation on translation of foreign entity accounts
Impairment losses

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

1,700  
1,700  

4,694  
4,694  

42,073  

28,126  

232,339  

251,002  

3,950  

5,650  

440  
278,802  

1,790  
286,568  

28,126  
21,289  
–  
43  
(7,385)  
42,073  

21,978  
3,257  
3,000  
(109)  
–  
28,126  

–  
–  

–  

–  

–  

–  
–  

–  
–  
–  
–  
–  
–  

–
–

–

–

–

–
–

–
–
–
–
–
–

 Of the total goodwill additions, $3,500,000 has arisen from the acquisition of the minority interest held in Seven Affi  liate Sales Pty Limited, the balance was 

(1) 
acquired by way of Business Combinations, refer note 22.

>>85

 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

16

GOODWILL AND INTANGIBLE ASSETS (CONTINUED)

Broadcast licences
Carrying amount at beginning
Additions
Disposals
Adjustment to purchase consideration (1)
Impairment losses

Program Rights
Carrying amount at beginning
Additions
Disposals
Amortisation expense

Television Format Rights
Carrying amount at beginning
Additions
Disposals
Impairment charge

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

251,002  
–  
–  
(902)  
(17,761)  
232,339  

5,650  
–  
–  
(1,700)  
3,950  

1,790  
–  
–  

(1,350)

440  
278,802  

217,798  
33,204  
–  
–  
–  
251,002  

7,850  
–  
–  
(2,200)  
5,650  

–  
2,490  
–  
(700)  
1,790  
286,568  

–  
–  
–  
–  
–  
–  

–  
–  
–  
–  
–  

–  
–  
–  
–  
–  
–  

–
–
–
–
–
–

–
–
–
–
–

–
–
–
–
–
–

(1)  During the current period the Group received a refund of purchase consideration held in escrow from the Elmie Acquisition undertaken during period ended 30 
June 2008. This refund arose as certain performance conditions were not achieved in the 12 months following acquisition. The escrow refund was $662,000.
During the current year shares that were issued as part of equity settled transaction costs for the acquisition of AMI Radio in August 2007 were issued at a market price 
lower than estimated at the date of acquisition. This revaluation reduced the purchase price of the acquisition by $240,000.

(a)  Description of the Group’s intangible assets and goodwill

(i)  Broadcast Licences
Television and Radio broadcast licences consist of the right to broadcast television and radio services to specifi c market areas. The licences are 
subject to renewal by broadcasting authorities in Australia. The directors have no reason to believe the licences will not be renewed at the end of 
their current legal terms.

(ii) Program Rights
Represents the purchase of rights to broadcast certain programs at some time in the future. These program rights are amortised to the profi t and 
loss over the term of the contract to which the rights relate. The carrying value of the rights is cost less accumulated amortisation and impairment 
losses.

(iii) Goodwill
After initial recognition, goodwill acquired in a business combination is measured at costs less any accumulated impairment losses. Goodwill is not 
amortised but is subject to impairment testing on an annual basis or whenever there is indication of impairment.

(iv) Television Format Rights
Represents the rights to produce television programs using certain programming formats and titles in the future. The Group contracts with 
television networks to program these formats for which they pay a fee. The carrying value of the rights is cost less accumulated amortisation and 
impairment losses.

>>86

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(b)  Details of acquired goodwill

Goodwill arising from purchase of 25% minority interest in Seven Affiliate Sales Pty Limited
On 26 June 2009, the Group acquired the fi nal 25% minority interest in the controlled entity, Seven Affi  liate Sales Pty Limited, for the total 
consideration of $3,500,000. The acquisition of the minority stake has given rise to dissolving of the shareholders agreement which limited 
the representation activities of the company to the television operations of the two shareholders. Following the dissolving of the shareholders 
agreement the company is now free to exploit its considerable market knowledge and standing to represent not only other forms of media 
within the Prime Group (excluding radio) but also provide representation services to a broader media client base with whom the company has 
well established relationships. The goodwill acquired represents the synergies of being able to utilise existing resources to enhance the business 
representation revenues and improved cost effi  ciencies with the business moving forward.

Seven Affi  liate Sales Pty Limited has always operated within the Visual Broadcasting CGU and will continue to do so as a large proportion of the 
increased earning opportunities are from continuing diversifi cation of the various visual broadcasting mediums that will drive the growth of 
revenue opportunities for the company.

Impairment testing of goodwill and intangible assets with indefinite lives

(c) 
Broadcast licences acquired through business combinations have been allocated to two cash-generating units for impairment testing as follows:
»
»

Visual broadcasting unit; and
Radio broadcasting unit.

Goodwill acquired through business combinations has been allocated to the following cash–generating units for impairment testing as follows:
»
»
»
»

Visual broadcasting unit;
Radio broadcasting unit;
Moonlight Cinemas; and 
On Site Broadcasting.

Visual Broadcasting Unit
On an annual basis management undertakes an assessment of the carrying value of its visual broadcasting units intangible assets, which consist of 
both television broadcast licences and goodwill, to test for impairment. On an annual basis management undertakes a value in use analysis. Senior 
management prepares fi nancial forecasts for fi ve year periods, these projections are reviewed annually for changes to operational and market conditions 
on which the most recent independent valuation was based. The long term forecasts are generated using growth rates of between 3 and 4%. 

The discount rate applied to the cash fl ow projections is 9.97% (12.33% pre tax). The DCF valuation of the intangibles assets gives a recoverable 
amount in excess of the current carrying value.

On a bi-annual basis the Group engages an independent valuer to assess the recoverable amount of its television and radio broadcast licences. The most 
recent valuation was undertaken in November 2008. This valuation supported the carrying values of the visual broadcasting units intangible assets.

Radio Broadcasting Unit
The Radio Broadcasting Licences were purchased as part of business acquisitions on 1 September 2005, 1 February 2007 and 20 August 2007. The 
radio broadcast licences are deemed to be foundation assets without which the radio business could not operate. Therefore on this basis 100% of 
the value of intangible assets acquired are attributed to the broadcast licences.

On an annual basis management undertakes a value in use analysis. Senior management prepares fi nancial forecast for the radio broadcasting unit for 
up to eight years. This longer period is used as the assets within this unit are at varying stages of maturity within their markets and growth potential 
diff ers across diff erent market areas. Management believe that the eight year period is a good representation of the time before all market areas could 
be considered mature and growth will be relatively consistent across all markets. The average growth rates for the business unit average approximately 
5%. Long term growth rates for the markets in which this business unit operates is forecast at 4%. A discount rate of 10.97% (13.4% pre tax) was applied 
to the projected cash fl ows.

The DCF valuation based on the above assumptions has given rise to an impairment of the radio licences during the current year. During the current 
fi nancial period the Group impaired its radio broadcast licence values by $17,761,000.

>>87

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

16

GOODWILL AND INTANGIBLE ASSETS (CONTINUED)

Moonlight Cinemas
The business derives its revenues from two sources being attendance and sponsorship.

Senior management prepares fi nancial forecast for this CGU for periods up to 5 years. The major variable factor in this business is the weather. The 
average revenue growth rates used for this business unit are approximately 3%. The cost base is reasonably constant with the major variable costs 
relating to fi lm hires which are based on attendance fi gures. 

Due to the relatively low barriers to entry for a business of this nature, management do not project a long term growth rate in perpetuity but use 
a multiple of EBITDA when calculating the terminal value in use of the business. These cash fl ow projections are then discounted using a discount 
rate of 9.97% (pre-tax 15.8%).

The DCF valuation based on the above assumptions gives rise to a recoverable value that is less than the current carrying value of the business, 
therefore the Group has recognised an impairment of the goodwill by $905,000.

On Site Broadcasting CGU
The On Site Broadcasting CGU operates in Australia and New Zealand.

The operations in both Australia and New Zealand are primarily based around long-term contracts with customers who are seen to be of low 
counterparty risk.

Due to the nature of the contracts and equipment involved in this CGU senior management prepares fi nancial forecasts for periods up to eight years. 
Contracted revenues for the next four years are reasonably visible and the revenue growth rates after year four are set at approximately 3% pa. The cost 
base of these businesses is a factor of revenues generated which gives the opportunity for good EBITDA growth through improved utilisation of the 
broadcasting resources. Due to the contractual nature of the work and the technology changes in this industry, management do not use long term 
perpetual growth cash fl ows in assessing the value in use of the business unit. Management determines the terminal value based on EBITDA multiple 
of seven times which is refl ective of the life cycle of the current technologies to determine its terminal cash fl ows. A discount rate of 9.97% (pre-tax 
14.6%) was applied to the projected cash fl ows.

The DCF valuation based on the above assumptions produces a recoverable value less than the current carrying value and as such the Group 
is refl ecting an impairment charge of $5,363,000 in relation to the goodwill of this business unit.

Television Format Rights
Senior management regularly reviews the value-in-use of its inventory of television format rights as part of the general evaluation of the television 
production operations. Management prepares forecasts and plans of how the format rights are to be exploited for periods of up to 2 years into the 
future. As these format rights are sold on multi use contract rates set at the date of contract signing the future forecasts do not factor in any long 
term rate increases. Management has applied a pre-tax discount rate of 16% to the future cash fl ows due to the nature of this business.

Management whilst not having had an opportunity to fully exploit the format rights has prepared a preliminary assessment which indicated that the 
recoverable value of these was lower than the current carrying value and have taken an impairment charge of $1,350,000 against these format rights.

Sensitivity of Assumptions
Television and radio broadcasting are largely fi xed costs businesses, and variations in performance from time to time largely stem from the impact 
of revenue changes. The entity has sophisticated revenue tracking systems that allow management to track current and future revenues on a daily 
basis which allows actions to be taken to combat downward trends in revenues early.

Both television and radio broadcasting are closely regulated in Australia and as such new competitors can only enter the market space via the issue 
of new licences by the national government after extensive reviews. Audience habits tend to change relatively slowly, therefore so do viewing 
and listening shares, and as such advertising revenue shares can be budgeted with a reasonable degree of accuracy. The economic conditions are 
monitored closely for indicators that could infl uence the overall level of advertising spending to change signifi cantly.

The most signifi cant area of risk for the economic entity and its cash generating units are those that aff ect the broadcasting industry as a whole. 
These risks are monitored closely by management.

>>88

Visual Broadcasting
For the visual broadcasting CGU, the current recoverable value exceeds its current carrying value by approximately $70 million. The implications of 
the key assumptions on the recoverable amount are discussed below:
»

Growth Rate Assumptions – The visual broadcasting unit is a long established business with growth rates having been in a constant range of 
around 4% over the long term. Based on the current assumptions if long term growth rates were to drop to 2% or lower over then this would 
potentially give rise to an impairment charge.
Discount Rate Assumptions – the discount rate used for assessing this CGU is 9.97%. Based on the current assumptions if the discount rate was 
to increase by more than 3% then this would give rise to an impairment charge.

»

Radio Broadcasting
The current valuation model for the radio CGU has given rise to an impairment charge of $17,761,000, therefore any negative movements of the 
assumptions used in this valuation model will give rise to further impairment charges.

Moonlight Cinemas
For the Moonlight CGU, the current recoverable value equates to the current carrying value. The assumptions used in generating the cash fl ow 
projections for this unit are sensitive to a number of factors such as weather, new competitors that may aff ect the growth rates that could be 
achieved. Any negative changes in these assumptions will give rise to further impairment of Moonlight’s goodwill. 

On Site Broadcasting CGU
For the On Site Broadcasting business, the current recoverable value equates to the current carrying value. The assumptions used in generating 
the cash fl ow projections for this unit are sensitive to a number of factors aff ect the growth rates that are achieved. Any negative changes in the 
assumptions will give rise to further impairment of goodwill assets of the On Site Broadcasting unit.

Television Format Rights
Any adverse movement in the assumptions used to determine the fair value of the television format rights will give rise to further impairment.

Carrying amount of Intangibles allocated to each 
of the cash generating units
Television Broadcasting Licences
Radio Broadcasting Licences
Broadcast Licences
Moonlight Cinema
On Site Broadcasting
Prime Media Singapore
Radio broadcasting
Visual broadcasting 
Goodwill on Acquisition

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

182,963  
49,376  
232,339  
2,095  
24,923  
–  
175  
14,880  
42,073  

182,963  
68,039  
251,002  
3,000  
24,009  
1,117  
–  
–  
28,126  

–  
–  
–  
–  
–  
–  
–  
–  
–  

–
–
–
–
–
–
–
–
–

>>89

 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

17

TRADE AND OTHER PAYABLES

Current
Trade payables (i)
Accrued expenses
Vendor fi nance

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

16,508  
44,744  
–  

61,252  

3,712  
36,017  
708  

40,437  

2009 
$’000

–  
630  
–  

630  

2008 
$’000

–
132
–

132

(i) Trade payables are non-interest bearing and are normally settled on 30 day terms.

(a)  Fair values
Due to the short-term nature of these payables, their carrying value is assumed to approximate their fair value.

Interest rate, foreign exchange and liquidity risk

(b) 
Information regarding interest rate, foreign exchange and liquidity risk exposure is set out in note 3.

Non-current
Accrued expenses
Vendor fi nance
Amounts other than trade debts payable to:
– Controlled entities

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

21  
1,402  

–  
1,423  

2008 
$’000

888  
–  

–  
888  

2009 
$’000

–  
–  

2008 
$’000

–
–

369,798  
369,798  

333,405
333,405

>>90

 
 
 
 
 
 
 
 
 
 
18

INTEREST-BEARING LOANS AND BORROWINGS

MATURITY

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

Current
Obligations under fi nance lease contracts (note 24(e))
Obligations under hire purchase agreements
Secured bank loans – Broadcast Production Services Limited

2010  
2010  
2010  

Non-current
Obligations under fi nance lease contracts (note 24(e))
Secured Debenture Subscription facility (i)
Secured bank loans – Broadcast Production Services Limited

2011 – 2021  
2012  
2011  

2,049  
–  
12,831  
14,880  

20,384  
147,283  
4,941  
172,608  

1,697
33
9,279  
11,009

19,392
236,314  
–  
255,706  

–
–
–  
–

–

147,283  
–  
147,283  

–
–
–
–

–
236,314
–
236,314

(i) Terms and conditions

Prime Media Group Facility
This loan has been drawn down under a fi ve year $350 million Debenture Subscription Facility. The facility is secured by a charge over all Prime 
Borrower Group Assets. The Prime Borrower Group includes all 100% owned controlled entities in Australia and New Zealand. The interest rates 
applying to these facilities are fl oating. The rates are reset on a periodic basis determined by a periodic funding period election made by the 
Company. The fl oating rates are based on BBSY + margins, between 0.5% and 1.0%, applied to diff erent portions of the funding debt.

The facility consists of two tranches of funding, Tranche A $260 million matures in July 2012, and Tranche B $90 million which matures in July 2009. 
The Group has the annual option of extending the expiry date of the Tranche B facility for a 12 month period. The Group has chosen not to extend 
the Tranche B facility beyond its current expiry date of 24 July 2009. As at year end there was $1,000,000 drawn against this facility which will be 
repaid via a drawdown of funds against the remaining Tranche A facility.

The Tranche A facility which matures in July 2012 does not have any principal repayment requirements until maturity, and has been classifi ed as long-term.

Broadcast Production Services Facility
The secured bank loan has been drawn under a Multi Option facility from the ANZ Banking Group (“ANZ”). The facility is secured by a charge over all the 
Broadcast Production Services Group assets. This group includes all 100% owned controlled entities in Australia and New Zealand of Broadcast Production 
Services Limited. The interest rates applying to these facilities are fl oating. These rates are reset on a monthly basis in accordance with the facility terms and 
conditions. The fl oating rates are based on BBSY + margins, between 1.0% and 1.5% depending on the size and of the funding portion.

Some portions of the facility are subject to monthly principal amortisation, which will total $2,827,236 over the next fi nancial year. The facility also 
has two funding lines totalling $10.7 million that are due to expire in the next twelve months (refer note 3).

The facility is subject to an annual review which is due in November 2009 and the Board are not currently aware of any circumstances that would 
lead to the facilities not being renewed.

(a)  Fair values
The carrying amount of the Group’s current and non-current borrowings approximates their fair value. The fair values have been calculated by discounting 
the expected future cash fl ows at prevailing market interest rates varying from 5.5% to 7.0% (2008: 6.5% to 7.2%), depending on the type of borrowing.

The parent entity and certain controlled entities have potential fi nancial liabilities which may arise from certain contingencies disclosed in note 
25. However the directors do not expect those potential fi nancial liabilities to crystallise into obligations and therefore fi nancial liabilities disclosed 
in the above table are the directors’ estimate of amounts that will be payable by the Group. No material losses are expected and as such, the fair 
values disclosed are the directors’ estimate of amounts that will be payable by the Group. 

Interest rate, foreign exchange and liquidity risk

(b) 
Details regarding interest rate, foreign exchange and liquidity risk are disclosed in note 3. 

(c)  Defaults and breaches 
During the current and prior years, there were no defaults or breaches on any of the loans. 

>>91

 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

19

PROVISIONS

Current
Restructuring
Long service leave
Directors’ retiring provision
Onerous contracts

Non-current
Long service leave
Onerous contracts

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

–
2,152
98
1,326
3,576

411
2,215
2,626

2008 
$’000

186
2,137
266
–
2,589

357
–
357

2009 
$’000

–
–
98
–
98

–
–
–

2008 
$’000

–
–
266
–
266

–
–
–

>>92

Consolidated
At 1 July 2008
Arising during the year
Utilised
Discount rate adjustment
At 30 June 2009
Current 2009
Non-current 2009

Current 2008
Non-current 2008

Parent
At 1 July 2008
Arising during the year
Utilised
Discount rate adjustment
At 30 June 2009
Current 2009
Non-current 2009

Current 2008
Non-current 2008

ONEROUS 
CONTRACTS

REDUNDANCY 
PROVISION

LONG SERVICE 
LEAVE

DIRECTORS’ 
RETIRING 
PROVISION

$’000

$’000

$’000

$’000

–  
4,745  
(1,204)  
–  
3,541  
1,326  
2,215  
3,541  
–  
–  
–  

–  
–  
–  
–  
–  
–  
–  
–  
–  
–  
–  

186  
–  
(186)  
–  
–  
–  
–  
–  
186  
–  
186  

–  
–  
–  
–  
–  
–  
–  
–  
–  
–  
–  

2,494  
226  
(134)  
(23)  
2,563  
2,152  
411  
2,563  
2,137  
357  
2,494  

–  
–  
–  
–  
–  
–  
–  
–  
–  
–  
–  

266  
12  
(180)  
–  
98  
98  
–  
98  
266  
–  
266  

266  
12  
(180)  
–  
98  
98  
–  
98  
266  
–  
266  

TOTAL

$’000

2,946
4,983
(1,704)
(23)
6,202
3,576
2,626
6,202
2,589
357
2,946

266
12
(180)
–
98
98
–
98
266
–
266

(a)  Nature and timing of the provisions

(i)  Redundancy Provision
The Board of controlled entity, Broadcast Production Services Limited, had recognised a provision for redundancy in relation to restructuring within 
the Broadcast Production Services Group operations. These redundancies were settled in October 2008.

(ii) Long Service Leave
Refer to note 2(q) for the relevant accounting policy and a discussion of the signifi cant estimations and assumptions applied in the measurement 
of this provision.

(iii) Directors’ retiring provision
Refer to Remuneration Report. The Directors’ Retiring provision was approved by shareholders in November 1997 and applies only to Mr Hamill.

(iv) Onerous Contracts Provision
During the year management of Prime Digital Media Pty Limited identifi ed numerous unavoidable contractual obligations where the value of the 
obligation exceeded the likely economic benefi t that will arise from these obligations. As a result management have raised a provision against 
these contracts. These contracts have lives of between two and fi ve years to run.

>>93

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

20

CONTRIBUTED EQUITY

Issued and paid up capital

(a) 
Ordinary shares fully paid
358,422,021 shares (2008: 127,529,944 shares)

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

305,643  

196,569  

305,643  

196,569

2009

2008

NUMBER 
OF SHARES

$’000

NUMBER 
OF SHARES

$’000

(b)  Movements in shares on issue
Ordinary
Beginning of the fi nancial year
Issued during the year
– shares issued for the accelerated non-redeemable rights issue
– shares issued as consideration for equity settled transaction
Share buy-back
End of the fi nancial year

  127,529,944  

196,569  

124,997,225  

187,499

  229,359,311  
1,984,963  
(452,197)  
  358,422,021  

106,697  
3,440  
(1,063)  
305,643  

–  
3,082,584  
(549,865)  
127,529,944  

–
10,636
(1,566)
196,569

On 1 May 2008, Prime Media Group Limited announced a share buy-back program commencing 19 May 2008, which enabled the company to 
make on-market purchases of ordinary shares. The share buy-back program remained open for 12 months until 19 May 2009.

On 24 March 2009, the Group announced its intention to raise up to $110 million through the issue of shares to existing and new shareholders. 

The equity raising comprised:
»
»

A 10 for 7 renounceable accelerated pro rata entitlement off er at an off er price of $0.48 per new share; and
A placement of up to 45 million shares to Seven Network Limited at $0.48 per new share.

The equity raising was fully subscribed resulting in the issue of 229,359,311 new Prime shares with net proceeds after costs of $106,697,000.

(c)  Share Options 
Options over ordinary shares:

Employee share scheme
During the fi nancial year, Nil (2008: 1,630,000) options were issued over ordinary shares. 

During the fi nancial year, 5,000 (2008: Nil) options lapsed, Nil (2008: 25,000) were forfeited and 2,845,000 (2008: Nil) options were surrendered by 
executives following the capital raising conducted by the Group.

At the end of the year there were Nil (2008: 2,875,000) un-issued ordinary shares in respect of which options were outstanding.

(d)  Terms and conditions of contributed equity 

Ordinary shares 
Ordinary shares have the right to receive dividends as declared and, in the event of winding up the company, to participate in the proceeds from 
the sale of all surplus assets in proportion to the number of and amounts paid up on shares held.

Ordinary shares entitle their holder to one vote, either in person or by proxy, at a meeting of the company. 

>>94

 
 
 
(e)  Capital management 
When managing capital, the Board’s objective is to ensure the entity continues as a going concern as well as to maintain optimal returns to 
shareholders and benefi ts for other stakeholders. The Board also aims to maintain a capital structure that ensures the lowest costs of capital 
available to the entity.

The Board and management are constantly reviewing the capital structure to take advantage of favourable costs of capital or high returns 
on assets. As the market is constantly changing, the Board may change the amount of dividends to be paid to shareholders, return capital to 
shareholders, issue new shares or sell assets to reduce debt.

During 2009, the Company paid dividends of $14,053,000 (2008: $22,398,000). The Board’s target for dividend payments is to pay at approximately 
50-60% of the normalised earnings per share.

The Board and management monitor capital requirements with regard to its banking covenant requirements as well as comparative guidance to 
companies of similar size and nature of operations. 

The key capital management measures that the Company reviews on a ongoing basis are:

Debt/Debt + Equity
Debt to Normalised EBITDA
Interest Cover to Normalised EBITDA

TARGET

AS AT BALANCE DATE

55% – 65%
2.5 – 3.5
> 3.5

46%
3.1
3.4

The interest cover measures for the current year dropped below the Company’s target but is still within the Group’s banking covenant 
requirements. As the Group debt levels have reduced following the capital raising undertaken in April 2009, the Interest cover ratio is forecast to 
return within the Company’s target range.

>>95

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

21

RETAINED EARNINGS AND RESERVES 

Net unrealised gains reserve
Foreign currency translation
Employee benefi ts equity reserve

(Accumulated losses)/Retained profi ts

(a)  Foreign currency translation
(i)  Nature and purpose of reserve
The foreign currency translation reserve is used to record 
exchange diff erences arising from the translation of the fi nancial 
statements of foreign controlled operations.
(ii) Movements in reserve
Balance at beginning of year
Gain/(Loss) on translation of overseas controlled entities 
Balance at end of year

(b)  Employee benefits equity reserve
(i)  Nature and purpose of reserve
The employee benefi ts equity reserve is used to record the value of 
equity benefi ts provided to employees and directors as part of their 
remuneration. Refer to note 27 for further details of these plans.
(ii) Movements in reserve
Balance at beginning of year
Share Based Payment 
Balance at end of year

(c)  Net unrealised gains reserve
(i)  Nature and purpose of reserve
This reserve is used to record movements in the fair value of 
available-for-sale fi nancial assets.
(ii) Movements in reserve
Balance at beginning of year
Movements in fair value of available-for-sale fi nancial assets
Impairment of available-for-sale fi nancial asset to income 
statement 
Balance at end of year

(Accumulated losses)/Retained profits

(d) 
Balance at the beginning of year
Net profi t attributable to members of Prime Media Group Limited
Total available for appropriation
Dividends provided for or paid
Balance at end of year

>>96

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

–  
(2,044)  
2,028  
(16)  
(108,941)  

2008 
$’000
(378)  
(1,912)  
1,057  
(1,233)  
(50,453)  

2009 
$’000

–  
–  
2,028  
2,028  
13,886  

2008 
$’000
–
–
1,057
1,057
(5,006)

(1,912)  
(132)  
(2,044)  

20  
(1,932)  
(1,912)  

–  
–  
–  

–
–
–

1,057  
971  
2,028  

624  
433  
1,057  

1,057  
971  
2,028  

624
433
1,057

(378)  
–  

378  
–  

(50,453)  
(44,435)  
(94,888)  
(14,053)  
(108,941)  

1,337  
(1,715)  

–  
(378)  

(42,096)  
14,041  
(28,055)  
(22,398)  
(50,453)  

–  
–  

–  
–  

–
–

–
–

(5,006)  
32,945  
27,939  
(14,053)  
13,886  

(15,576)
32,968
17,392
(22,398)
(5,006)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
22

BUSINESS COMBINATIONS

Summary of Acquisitions

(a)  Acquisition of Prime Digital Media Pty Limited and controlled entities
On 24 November 2008, Prime Television Digital Media Pty Limited (“Prime”), a controlled entity of Prime Media Group Limited, completed the 
acquisition of 100% of the shares in Prime Digital Media Pty Limited (“PDM”).

This business operates a digital Out-of-Home broadcasting business selling advertising, content and managing third party networks.

This acquisition was completed in a number of steps. In September 2006, Prime acquired 19.9% of the shares in PDM. On 31 October 2008, Prime 
increased its ownership to 40% and then on 24 November 2008, Prime acquired the remaining 60% of the equity in PDM.

This business contributed revenues of $1,625,000 from the acquisition date until the end of the current reporting period and a loss after tax of $4,700,000. 
If the business had been held for the full reporting period it would have contributed revenues of $2,800,000 and a loss after tax of $10,442,700.

This business is being merged into television broadcasting to take advantage of synergies in network selling, content creation and distribution 
networks. The goodwill being acquired relates to the synergies of operating this business alongside the existing media broadcasting businesses 
taking advantages of the synergies that will arise as well as extending the existing relationships within the business.

As at the date of this report the acquisition accounting for the acquisition remains provisional and the purchase price allocation has not been fi nalised.

The provisional fair value and book value of the identifi able assets purchased are:

Cash
Receivables
Intangible assets – goodwill
Prepayments
Property, plant & equipment
Deferred tax assets
Trade payables
Provision for onerous contracts
Borrowings owing to Acquirer
Provision for employee benefi ts
Net Assets
Fair value of Net Assets Acquired (60%)
Total purchase consideration
Goodwill arising
Goodwill recognised in previous exchange transactions
Total Goodwill recognised

CONSOLIDATED

CARRYING 
AMOUNT
$’000

(74)
829
120
105
4,600
1,303
(914)
(4,344)
(4,949)
(89)
(3,413)

RECOGNISED 
FAIR VALUE 
ON ACQUISITION
$’000

(74)
829
–
105
4,600
1,303
(914)
(4,344)
(4,949)
(89)
(3,533)
(2,120)
6,940
9,060
2,320
11,380

>>97

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

22

BUSINESS COMBINATIONS (CONTINUED)

(a)  Acquisition of Prime Digital Media Pty Limited and controlled entities (continued)
The consideration for the acquisition is as follows:
Cash paid and direct costs relating to the acquisition (current period)
Shares issued as consideration at settlement date
Deferred settlement amounts – cash
Deferred settlement amounts – shares to be issued 
Total Purchase Consideration

2009
$’000

2,629
2,270
983
1,058
6,940

Fair value of Shares issued as consideration
The split of the consideration between cash and shares was determined in accordance with the Sale & Purchase Agreement which allowed the 
buyer to settle a set portion of the purchase consideration in Prime Media Group Limited shares. The number of shares issued to the vendors under 
this clause was determined based on the volume weighted average trading price of Prime Media Group shares prior to the completion date of 
the transaction which gave rise to the issue of 1,408,854 shares which were issued upon settlement and 575,180 shares at various future dates in 
accordance with the Sale and Purchase Agreement.

The fair value of the shares issued as consideration in this transaction has been determined as follows:
»
»

Shares issued at settlement were valued at the market price on the date of issue $1.61; and
Shares included to be issued at a later date have been valued at the volume weighted average trading price for the 21 days prior to the 
deferred settlement date as per the Share Sale and Purchase Agreement. Upon fi nal settlement and issue of these shares the purchase price 
will be adjusted to refl ect the market value of the shares on the date of issue.

The cash outflow on acquisition is as follows:
Cash paid and direct costs relating to the acquisition
Balances acquired
Bank overdraft acquired
Net consolidated cash outflow in current year

$’000

(2,629)

(74)
(2,703)

>>98

(b)  Acquisition of zer01zer0 HD Pty Limited and related business assets
On 21 August 2008, On Site Broadcasting Australia Pty Limited, a controlled entity of Broadcast Production Services Limited, completed the 
acquisition of all the shares in zer01zer0 HD Pty Limited and certain business assets of Dergat Pty Limited that together make up the outside 
broadcasting business “zer01zer0”.

This business was merged with the operations of On Site Broadcasting Pty Limited upon acquisition. Therefore we are unable to determine the 
revenues or profi t arising from this acquisition in isolation from the continuing operations of On Site Broadcasting Pty Limited. The goodwill 
acquired in this acquisition relates to the synergies of merging the operations of this business with those of the existing outside broadcasting 
business to exploit existing relationships in both sales and operational areas.

As at the date of this report the acquisition accounting for acquisition is fi nal and the purchase price allocation has been completed.

The fi nal fair value and book value of the identifi able assets purchased are:

Intangible assets
Property, plant and equipment
Net Assets
Total Purchase Consideration

The consideration for the acquisition is as follows:
Total cost of acquisition
Deferred settlement amounts at fair value (1)
Net cash outfl ows in current period

CONSOLIDATED

CARRYING 
AMOUNT
$’000

–
1,546
1,546

RECOGNISED 
FAIR VALUE 
ON ACQUISITION 
$’000

5,683
589

6,272

2009
$’000

6,272
(1,302)
4,970

(1)  Deferred Settlement amounts are paid as fi xed sums at various dates between July 2009 and August 2010. These deferred settlement amounts are interest free and 

will be settled in cash.

>>99

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

22

BUSINESS COMBINATIONS (CONTINUED)

(c)  Acquisition of Broadcast Rentals Pty Limited
On 1 August 2008, On Site Broadcasting Australia Pty Limited, a controlled entity of Broadcast Production Services Limited, agreed to buy 100% of 
the shares in Broadcast Rentals Pty Limited. As at the date of acquisition the operations of Broadcast Rentals were merged with those of On Site 
Broadcasting Pty Limited.

The goodwill acquired in this business relates to the relationships acquired and the synergies arising from integrating this business with the 
existing outside broadcasting operations.

As at the date of this report the acquisition accounting for acquisition is fi nal and the purchase price allocation has been completed.

The fi nal fair value and book value of the identifi able assets purchased are:

CONSOLIDATED

CARRYING 
AMOUNT
$’000

RECOGNISED 
FAIR VALUE 
ON ACQUISITION
$’000

31
155
132
(167)
40
(66)
(201)
(76)

31
155
209
(167)
40
(66)
(201)

1

2009
$’000

(1)
31
30

Cash at bank and on hand
Trade and sundry debtors
Intangibles
Borrowings
Prepayments
Trade creditors
Employee entitlements
Net Assets
Total Purchase Consideration

The consideration for the acquisition is as follows:
Cash paid and direct costs relating to the acquisition
Less: Cash balances acquired
Net cash infl ows in current period

>>100

(d)  Acquisition of Prime National Radio Sales Pty Limited
In December 2008, Prime Radio Holdings Pty Limited, a controlled entity, acquired an 80% share of the Brisbane offi  ce of the Radio Sales Network 
from Countrywide Media.

The goodwill acquired in this acquisition relates to operating synergies and relationships existing in this business with those within the radio 
division as a whole.

As at the date of this report the acquisition accounting for acquisition remains provisional and the purchase price allocation has not been fi nalised.

The provisional fair value and book value of the identifi able assets purchased are:

Intangibles – goodwill
Net Assets
Total Purchase Consideration

The consideration for the acquisition is as follows:
Cash paid and direct costs relating to the acquisition
Less: Cash balances acquired
Net cash outfl ows in current period

CONSOLIDATED

CARRYING 
AMOUNT
$’000

–
–

RECOGNISED 
FAIR VALUE 
ON ACQUISITION
$’000

175

175

2009
$’000

(175)
–
(175)

>>101

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

23

DERIVATIVES

Current Assets
Currency option contract
Interest rate swap contracts

Current Liabilities
Interest rate swap contracts

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

57  
–  
57  

2008 
$’000

–  
9,632  
9,632  

2009 
$’000

57  
–  
57  

(4,595)  

–  

(4,595)  

2008 
$’000

–
9,632
9,632

–

Interest rate swap agreements

(a) 
At balance date, the Company had interest rate swap agreements with a notional amount of $95 million, (2008: $215 million) on which it pays either 
6.38% or 6.39% interest and receives the Bank Bill Swap Rate. The swaps are used to protect part of the Borrowings from exposure to increasing interest 
rates. The swaps in place cover 58% (2008: 89%) of the borrowings outstanding at balance date. Swap agreements expire in July 2012 and October 
2012. The interest rate swaps require settlement of net interest receivable or payable each 90 days. The swaps are measured at fair value and all gains 
and losses are taken to the profi t and loss. The Group paid down swaps with a notional value of $120 million during the year.

(b)  Currency Option Contract
At balance date, the Company had a foreign currency option to purchase USD$5,500,000 at an exchange rate of no worse than 0.80 on 15 July, 
2009. This currency option was put in place in September 2008 to cover a series of four instalment payments to be made in relation to a purchase 
of capital equipment due for delivery in July 2009. 

(i)  Interest rate risk
Information regarding interest rate risk exposure is set out in note 3.

(ii) Credit risk
Credit risk arises from the potential failure of counterparties to meet their obligations at maturity of contracts. This arises on derivative fi nancial 
instruments with unrealised gains. Management has established to share counterparty risks of contracts across numerous blue chip parties.

>>102

 
 
 
 
24

EXPENDITURE COMMITMENTS

(a)  Capital expenditure commitments
Estimated capital expenditure contracted for at reporting date, 
but not provided for, payable:
– not later than one year

(b)  Lease expenditure commitments
Group as lessee
Operating leases (Continuing Operations):
Minimum lease payments
– not later than one year
– later than one year and not later than fi ve years
– later than fi ve years
Aggregate lease expenditure contracted for at reporting date

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

10,954  

638  

–  

10,587  
32,678  
18,942  
62,207  

7,051  
19,901  
22,752  
49,704  

–  
–  
–  
–  

–

–
–
–
–

>>103

 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

24

EXPENDITURE COMMITMENTS (CONTINUED)

Operating leases have an average lease term for Motor Vehicles 3 years, Building Rentals 3 years + 3 year options and Transmission Agreements 
5-15 years. Motor Vehicle leases are fi xed monthly rentals for the term of the lease. Building Rentals are generally fi xed for the initial lease term, 
then subject to CPI adjustments if options are taken up. The majority of the transmission sites leases are rentals that are subject to annual CPI 
adjustment. There are no restrictions placed upon the lessee by entering into these leases. 

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

2008 
$’000

(c)  Lease expenditure commitments
Group as lessor
Certain assets owned and under operating leases with excess 
capacity have been sub-let to third parties
Operating leases (non-cancellable):
Minimum lease payments receivable
– not later than one year
– later than one year and not later than fi ve years
– later than fi ve years
Aggregate lease income contracted for at reporting date

655  
2,205  
1,400  
4,260  

897  
1,882  
1,550  
4,329  

–  
–  
–  
–  

(d)  Other commitments covering the rental of technical equipment under a long-term agreement
– not later than one year
– later than one year and not later than fi ve years
– later than fi ve years

6,781  
25,774  
7,914  
40,469  

5,758  
23,034  
12,957  
41,749  

–  
–  
–  
–  

(e)  Finance Lease commitments
– not later than one year
– later than one year and not later than fi ve years
– later than fi ve years
Total Minimum lease payments
– future fi nance charges
Lease Liability
– current liability
– non-current liability

Finance Lease commitments at present value

(f) 
– not later than one year
– later than one year and not later than fi ve years
– later than fi ve years
Present value of minimum lease payments

4,024  
16,640  
10,009  
30,673  
(8,240)  
22,433  
2,049  
20,384  
22,433  

3,834  
12,699  
5,900  
22,433  

3,494  
14,950  
11,159  
29,603  
(8,481)  
21,122  
1,730  
19,392  
21,122  

3,335  
11,452  
6,335  
21,122  

–  
–  
–  
–  
–  
–  
–  
–  
–  

–  
–  
–  
–  

>>104

–
–
–
–

–
–
–
–

–
–
–
–
–
–
–
–
–

–
–
–
–

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
25

CONTINGENT LIABILITIES AND CONTINGENT ASSETS

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008
$’000

2009 
$’000

2008 
$’000

The details and estimated maximum amounts of contingent 
liabilities are set out below. The directors are not aware of any 
circumstance or information which would lead them to believe 
that these liabilities will crystallise and consequently no provisions 
are provided in the accounts in respect of these matters.
Indemnities
A wholly owned subsidiary of the Company has assigned a 
lease of premises to a third party. The landlord is entitled to seek 
compensation from the subsidiary, and the Company as the guarantor 
of the subsidiary should the new lessee default during that period.
The subsidiary and the Company are indemnifi ed by a third party for 
any loss incurred as a result of the new lessee breaching the lease.
This guarantee and indemnity concurrently expired in September 
2008. Lease liabilities not refl ected in the balance sheet are:
Litigation
In 2005, Wastar International Pty Ltd (formerly Becker Films 
International Pty Ltd) (“WI”) entered into an agreement with 
Marigold Production (Canada) Inc (“MPCI”) under which WI 
was granted distribution rights for the film “Marigold” in North 
America (the “North American Distribution Agreement”). The North 
American Distribution Agreement required WI to pay a minimum 
guarantee of US$2,000,000 by four instalments once the film had 
been delivered, but also included provisions which significantly 
limited the recourse that MPCI had against WI in the event that WI 
failed to pay some or all of the minimum guarantee. MPCI assigned 
its interest in the North American Distribution Agreement to the 
Royal Bank of Canada (“RBC”) as part of the financing arrangements 
for the film. Due to the very poor performance of “Marigold” and 
other films represented by it, WI is unable to pay the minimum 
guarantee and has advised MPCI and RBC accordingly. RBC formally 
demanded payment of the US$2,000,000 in December 2007 and 
had previously disputed whether the limited recourse provisions 
formed part of the North American Distribution Agreement. WI 
rejected the position taken by RBC as being totally unsupported by 
the facts and the documents executed by WI and MPCI. The matter 
remains unresolved.
Liabilities not recognised in the balance sheet are:

–

111  

–  

–

2,357  
2,357  

2,357  
2,468  

–  
–  

–
–

>>105

 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

26

EMPLOYEE BENEFITS AND SUPERANNUATION COMMITMENTS

Employee benefits
The aggregate employee benefi t liability is comprised of: 
Accrued wages, salaries and on-costs
Provisions (current)
Provisions (non-current)

NOTES

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

19  
19  

2,250  
411  
2,661  

2,589  
357  
2,946  

98  
–  
98  

2008 
$’000

266
–
266

Superannuation benefits
A superannuation plan has been established by the economic entity for the provision of benefi ts to Australian employees of the economic entity 
on retirement, death or disability. Benefi ts provided under this plan are based on contributions for each employee and at retirement are equivalent 
to accumulated contributions and earnings. All death and disability benefi ts are insured with various life assurance companies. Employees 
contribute various percentages of their gross income and the Company also contributes at varying rates. The Company’s contributions under the 
Superannuation Guarantee Levy are legally enforceable.

>>106

 
27

SHARE BASED PAYMENT PLANS

(a)  Recognised share based payment expenses
The expense recognised for employee services received during the year is shown in the table below:

Expense arising from equity-settled share-based 
payment transactions

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

2008 
$’000

2009 
$’000

971  

433  

971  

2008 
$’000

433

The share-based payment plan is described below. During the fi nancial year, 5,000 (2008: Nil) options lapsed, Nil (2008: 25,000) were forfeited and 
2,845,000 (2008: Nil) options were surrendered by executives of the Group.

(b)  Employee Share Incentive Scheme 
The economic entity has in place an Employee Share Option Scheme. At two Annual General Meetings (1992 and 1995), shareholders have given approval 
to the terms of the Prime Media Group Employee Share Option Scheme presented to the meetings. Participation in the Scheme is available to any Director 
of the parent entity and any person who is in the employment of the economic entity. Recommendations in respect of allocations of share options under 
the Scheme are made by the Remuneration Committee, for approval by the Board. The total number of Options on issue by the parent entity shall not at 
any time exceed fi ve per cent (5%) of the parent entity’s total number of ordinary shares on issue of which the total number of Options on issue by the 
parent entity to directors of the parent entity shall not exceed two point fi ve per cent (2.5%) of the total number of ordinary shares on issue. 

Information with respect to the number of options granted under the employee share incentive scheme is as follows: 

Balance at beginning of year
– granted
– exercised
– lapsed
– surrendered and cancelled
– forfeited and cancelled
Balance at end of year
Exercisable at end of year

2009

2008

NUMBER 
OF OPTIONS

2,850,000
–
–
(5,000)
(2,845,000)
–
–
–

WEIGHTED 
AVERAGE 
EXERCISE PRICE
$

3.50  
–  
–  
1.72  
3.50  
–  
–  
–  

NUMBER 
OF OPTIONS

1,245,000
1,630,000
–
–
–
(25,000)
2,850,000
474,950

WEIGHTED 
AVERAGE 
EXERCISE PRICE
$

3.31
3.65
–
–
–
3.45
3.50
3.24

>>107

 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

27

SHARE BASED PAYMENT PLANS (CONTINUED)

Options held as at the end of the reporting period:

There were no options held by employees as at 30 June 2009.

Option Pricing Model:

The Company uses the fair value measurement provisions of AASB 2 Share Based Payments. The fair value of such grants is amortised on a straight-
line basis and included under employee benefi ts expense in the income statement is $971,000 (2008: $432,971). No adjustments have been or 
will be made to reverse amounts previously disclosed in relation to options that never vest (i.e. forfeitures). The current year expenditure includes 
additional amortisation arising from the cancellation of outstanding options surrendered by employees during the current year.

The fair value of each option granted during the year is estimated on the date of grant using a Binomial option-pricing model with the following 
weighted average assumptions. 

Dividend yield (%)
Expected volatility (%)
Historical volatility (%)
Risk-free interest rate (%)
Expected life of options (years) 

2009

–
–
–
–
–

2008

5.74
30.35
30.35
6.38
4

The dividend yield refl ects the assumption that the current dividend payout will continue with no anticipated increases. The expected life of 
the options is based on historical data and is not necessarily indicative of exercise patterns that may occur. The expected volatility refl ects the 
assumption that the historical volatility is indicative of future trends, which may also not necessarily be the actual outcome. 

28

29

EVENTS AFTER THE BALANCE SHEET DATE 

There have been no signifi cant events subsequent to balance date.

ECONOMIC DEPENDENCY

A large proportion of television programs of the economic entity are delivered by Amalgamated Television Services Pty Limited on behalf of 
the Seven Network (“the Network”) in accordance with program purchasing arrangements (“the arrangements”) in force until 2016. Prior to the 
execution of the arrangements, the economic entity had earlier agreements with the Network that ran from 1989 to 2006. These arrangements 
allow (but do not compel) the economic entity to broadcast all programs screened by the Seven Network, for a fee that is calculated by reference 
to the revenues earned by the economic entity within a particular licence area. The arrangements are typical of those in place between all regional 
television broadcasters and the metropolitan networks, and include provisions dealing with the delivery of programs, the rights of the economic 
entity to broadcast the programs, the procedure for extension of the arrangements, the Network’s rights upon changes of control or insolvency of 
the economic entity, the formulae for calculation of payments and the procedures for resolution of disputes.

>>108

30

AUDITORS’ REMUNERATION

Amounts received or due and receivable by:
Ernst & Young Australia for:
– an audit or review of the fi nancial report of the entity and any 
other entity in the consolidated entity
– other services in relation to the entity and any other entity in 
the consolidated entity

Amounts received or due and receivable by auditors 
other than Ernst & Young Australia for:
– an audit or review of the fi nancial report of a subsidiary entity
– other services in relation to a subsidiary entity 

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$

2008 
$

2009 
$

2008 
$

535,000  

515,906

392,000  

423,500

108,538  
643,538  

286,193  
802,099

–  
392,000  

286,193
709,693

–  
–  
–  
643,538  

–  
–  
–  

802,099

–  
–  
–  
392,000  

–
–
–
709,693

>>109

 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

31

RELATED PARTY DISCLOSURES 

The consolidated fi nancial statements include the fi nancial statements of Prime Media Group Limited and the subsidiaries listed in the following table.

EQUITY INTEREST

NAME

COUNTRY OF INCORPORATION

Prime Television (Holdings) Pty Limited
Zamojill Pty Limited
Prime Television (Southern) Pty Limited
Prime Television (Northern) Pty Limited
Prime Television (Victoria) Pty Limited
Prime Properties (Albury) Pty Limited
Prime Television New Zealand Limited
Prime Ventures New Zealand Limited
Prime Television Digital Media Pty Limited
Prime Television (Investments) Pty Limited
Golden West Network Pty Limited
Mining Television Network Pty Limited
Telepro Pty Limited
Golden West Satellite Communications Pty Limited
135 Nominees Pty Limited
Mid-Western Television Pty Limited
Geraldton Telecasters Pty Limited
Prime Radio (Cairns) Pty Limited
Prime Radio (Townsville) Pty Limited
Prime Radio (Barrier Reef ) Pty Limited
Prime Radio (Rockhampton) Pty Limited
Prime Radio (Gladstone) Pty Limited
Prime Radio (Mackay) Pty Limited

Australia 
Australia
Australia
Australia
Australia
Australia
New Zealand
New Zealand
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia

2009
%

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

2008
%

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

>>110

NAME

COUNTRY OF INCORPORATION

Prime Radio Holdings Pty Limited
Prime Radio (Cairns-AM) Pty Ltd
Prime Radio (Mackay-AM) Pty Ltd
Prime Media Communications Pty Limited
Prime New Media Investments Pty Limited
Prime Media Developments Pty Limited
Seven Affi  liate Sales Pty Limited
Prime Media Broadcasting Services Pty Limited
Prime Media Singapore Pte Ltd
Prime Media Group Services Pty Limited
AMI Radio Pty Limited
Hot 91 Pty Limited
Prime Digital Media Pty Limited
Fireback Digital Pty Limited
POP Digital Media Pty Limited
Prime National Radio Sales Pty Limited
Broadcast Production Services Limited (1)
Controlled entities of Broadcast Production Services Limited
Production Strategies Pty Limited
Production Strategies Discretionary Trust
P.R.O. Television Unit Trust
Wastar Television (NZ) Limited (2)
Producer Representatives Organization Inc.
Producer Representatives Organization International Inc. 
Wastar International Pty Ltd
Screenworld Pty Limited

Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Singapore
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia

Australia
Australia
Australia
New Zealand
USA
USA
Australia
Australia

EQUITY INTEREST

2009
%

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
80
77

77
77
77
–
77
77
77
77

2008
%

100
100
100
100
100
100
75
100
100
100
100
100
20
20
20
–
76

76
76
76
76
76
76
76
76

(1)  The equity interest refl ected for the controlled entities of Broadcast Production Services Limited is that of the members of the parent entity
(2)  Dormant company that was dissolved during the current period.

>>111

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

31

RELATED PARTY DISCLOSURES (CONTINUED)

NAME

COUNTRY OF INCORPORATION

Family Bloom Productions Inc
OSB Holdings Pty Ltd
OSB Unit Trust
On Site Broadcasting Pty Limited
OSB Australia Pty Ltd
OSB (NZ) Equipment Limited
On Site Broadcasting (NZ) Limited
OSB Corporation Pty Limited
Becker Entertainment (Singapore) Pte Ltd
On Corporation Pty Limited
Moonlight Premium Cinema Pty Limited
MMJT Productions Pty Limited
Moonlight Cinema Management Pty Limited
Moonlight Projects Pty Limited
Broadcast Rentals Pty Limited
zer01zer0 HD Pty Limited
Moonlight TV Pty Ltd formerly Claymore Film Investments Pty Ltd

USA
Australia
Australia
Australia
Australia
New Zealand
New Zealand
Australia
Singapore
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia

EQUITY INTEREST

2009
%

77
77
77
77
77
77
77
77
77
77
77
77
77
77
77
77
–

2008
%

76
76
76
76
76
76
76
76
76
76
76
76
76
76
–
–
76

Wholly owned group transactions 
Sales made, revenue collected and payments disbursed, are under normal commercial terms and conditions. Interest and borrowing costs 
recoveries are assessed on outstanding balances between entities within the wholly owned group. 

Key management personnel
Details relating to KMP, including remuneration paid, are included in the Remuneration Report and note 32.

Transactions with other related parties

Seven Affiliate Sales Pty Limited
On 26 June 2009, Prime Media Group Limited acquired the minority 25% interest held by Seven Queensland.

Seven Affi  liate Sales sells national airtime on behalf of Prime Media Group Limited and Seven Queensland. Costs are reimbursed on the basis of 
percentage share of revenue. During the fi nancial year Prime Media Group Limited paid approximately 78% of the operating expenses of Seven 
Affi  liate Sales amounting to $5,167,092 (2008: $4,549,082).

As Seven Affi  liate Sales is a controlled entity, all of the results of its operation have been consolidated into the Prime Media Group Limited 
fi nancial statements.

Broadcast Production Services Limited and controlled entities
Prime Media Group Limited receives accommodation, legal and administrative support services from Broadcast Production Services Limited and its 
related entities. During the current period Broadcast Productions Services Limited received $435,600 (2008: $Nil) from Prime for these services. 

Prime Media Group has provided the services of the CEO and accounting services to Broadcast Production Services Limited. During the current 
period the Group has paid $200,000 (2008: $Nil) for accounting services and $168,000 (2008: $280,000) for the CEO’s services. 

Prime Media Group Limited has provided the services of Mr Peter Evans and Mr Warwick Syphers as directors of the Broadcast Production Services 
Limited Group. For the provision of these services the Group paid Prime $100,000 (2008: $137,500). During the previous period the services of Mr 
Paul Ramsay were also provided as a director of Broadcast Production Services Limited for part of the period.

>>112

32

DIRECTOR AND EXECUTIVE DISCLOSURES

(a)  Details of Key Management Personnel  

(i)  Directors 
P. J. Ramsay 
M. S. Siddle 
P. J. Evans 
T. Jackman 
A. Hamill 
P. Grier 
I. Neal 
W. Syphers 

(ii)  Executives 
D. Edwards 
R. Gamble 
R. Reeve 
G. Smith 
P. Stubbings 

Chairman (non-executive) 
Deputy Chairman (non-executive) 
Director (non-executive) 
Director (non-executive) – resigned 27 November 2008 
Director (non-executive) 
Director (non-executive)  
Director (non-executive) 
Director (Chief Executive Offi  cer) 

Chief Executive Offi  cer – Television 
Chief Executive Offi  cer – Radio and Digital Media 
Group General Counsel and Company Secretary (1) 
Chief Technology Offi  cer and General Manager, Broadcast Production Services 
Chief Financial Offi  cer (appointed 15 December 2008) 

(1)  Mr Reeve has been employed by Broadcast Production Services Limited since 1996. During the current period Mr Reeve’s services were utilised by the wider Prime 

Media Group Limited and as such is deemed to have become a Key Management person from 1 July 2008.

(2)  Eff ective from 1 July 2008 the following executives no longer met the defi nition of Key Management Personnel - A. Butorac, A. Cooper and R. Howarth.

(b)  Compensation of key management personnel

Short-term employee benefi ts
Post-employment benefi ts
Long-term benefi ts
Termination benefi ts
Share-based payments

CONSOLIDATED

PRIME MEDIA GROUP LIMITED

2009 
$’000

3,541  
115  
23  
330  
906  
4,915  

2008 
$’000

3,455  
131  
20  
150  
402  
4,158  

2009 
$’000

616  
29  
–  
180  
–  
825  

2008 
$’000

520
24
–
–
–
544

>>113

 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

32

DIRECTOR AND EXECUTIVE DISCLOSURES (CONTINUED)

Prime Media Group Limited has applied the option under Corporations Amendments Regulations 2006 to transfer key management personnel 
remuneration disclosures required by AASB124 Related Party Disclosures paragraphs Aus 25.4 to Aus 25.7.2 to the Remuneration Report section of 
the Directors’ Report. 

These transferred disclosures have been audited.

(c)  Option holdings of key management personnel 

2009

Directors
W. Syphers
Executives
G. Smith
D. Edwards
Total

2008

Directors
W. Syphers
Executives
G. Smith
D. Edwards
A. Butorac
A. Cooper
Total

BALANCE AT
 BEGINNING 
OF PERIOD
 1 JULY 2008

1,505,000

425,000
750,000
2,680,000

BALANCE AT
 BEGINNING 
OF PERIOD
 1 JULY 2007

GRANTED AS
 REMUNERATION

OPTIONS
 EXERCISED

NET CHANGE
 OTHER

BALANCE AT
 END OF PERIOD
30 JUNE 2009

–

–
–
–

– (1,505,000)

(425,000)
–
–
(750,000)
– (2,680,000)

–

–
–
–

GRANTED AS
 REMUNERATION

OPTIONS
 EXERCISED

NET CHANGE
 OTHER

BALANCE AT
 END OF PERIOD
30 JUNE 2008

VESTED AT 30 JUNE 2009

TOTAL

NOT 
EXERCISABLE

EXERCISABLE

–

–
–
–

–

–
–

–

–
–
–

VESTED AT 30 JUNE 2009

TOTAL

NOT 
EXERCISABLE

EXERCISABLE

605,000

900,000

225,000
300,000
20,000
20,000
1,170,000

200,000
450,000
–
80,000
1,630,000

–

–
–
–
–
–

–

–
–
–
–
–

1,505,000

207,500

425,000
750,000
20,000
100,000
2,800,000

99,750
133,000
6,600
6,600
453,450

–

–
–
–
–
–

207,500

99,750
133,000
6,600
6,600
453,450

>>114

 
(d)  Shareholdings of key management personnel

SHARES HELD IN PRIME MEDIA GROUP LIMITED (NUMBER)

OPENING 
BALANCE
ORD.

GRANTED AS
REMUNERATION
ORD.

ON EXERCISE
OF OPTIONS
ORD.

NET CHANGE 
OTHER
ORD.

CLOSING 
BALANCE
ORD.

2009
Directors
P. J. Ramsay
M. S. Siddle
P. J. Evans
W. Syphers
Executives
D. Edwards
R. Gamble
P. Stubbings
Total

SHARES HELD IN PRIME MEDIA GROUP LIMITED (NUMBER)

2008
Directors
P. J. Ramsay
M. S. Siddle
P. J. Evans
W. Syphers
Executives
D. Edwards
Total

,

 53,804,169
415,210
5,000
500

20,000
–
–
 54,244,879

–  
–  
–  
–  

–  54,189,485  107,993,654
984,082
–  
24,286
–  
201,000
–  

568,872  
19,286  
200,500  

–  
98,551  
–  
98,551  

28,572  
–  
43,073  

48,572
98,551
–  
–  
43,073
–  55,049,788  109,393,218

OPENING 
BALANCE
ORD.

GRANTED AS
REMUNERATION
ORD.

ON EXERCISE
OF OPTIONS
ORD.

NET CHANGE 
OTHER
ORD.

CLOSING 
BALANCE
ORD.

  51,262,780  
415,210  
5,000  
500  

20,000  
  51,703,490  

–  
–  
–  
–  

–  
–  

–  
–  
–  
–  

2,541,389  
–  
–  
–  

53,804,169
415,210
5,000
500

–  
–  

–  
2,541,389  

20,000
54,244,879

>>115

 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

32

DIRECTOR AND EXECUTIVE DISCLOSURES (CONTINUED)

All equity transactions with specifi ed directors and specifi ed executives other than those arising from the exercise of remuneration options have 
been entered into under terms and conditions no more favourable than those the entity would have adopted if dealing at arm’s length.

(e)  Loans to key management personnel

(i)  Details of aggregates of loans to specified directors and specified executives are as follows:

2009
2008

BALANCE AT 
BEGINNING 
OF PERIOD
$’000

1,300
1,450

INTEREST 
CHARGED
$’000

–
–

LOAN 
BALANCE 
WAIVED
 $’000

161
150

600

(ii) Details of key management personnel with loans in the reporting period are as follows:
30 June 2009
Directors
W. Syphers
Executives
D. Edwards
G. Smith
30 June 2008
Directors
W. Syphers
Executives
D. Edwards
G. Smith

500
200

100
40

500
200

750

150

–
–

–
–

–
–

21

–

–

LOAN 
REPAYMENTS
$’000

BALANCE AT 
END OF PERIOD
$’000

INTEREST 
NOT CHARGED
$’000

NUMBER 
IN GROUP
30 JUNE 2007

33
–

1,106
1,300

71
107

33

–
–

–

–
–

546

400
160

600

500
200

37

25
10

55

37
15

3
3

(a)

600

500
200

(a)

750

500
200

(a)  Loan highest balance during the period.

(iii) Terms and Conditions of loans
The loans to executives are interest free and will be forgiven on the basis of continued services with the company. 20% of the original loan 
balance will be forgiven on 1 July of each year if the executive remains employed with the company at that date. If the executive terminates 
his employment during the fi ve year period the balance of the loan at the date of termination is repayable by the executive on the date of 
termination. These loans are secured against property owned by the executives.

The executives have the option of making repayments during the course of the loan or having further amounts waived from these loan balances 
by taking reductions in salary or forgoing the payment of entitlements such as bonuses. Any loan amounts waived by the company are subject to 
FBT at the cost of the company.

(f)  Other transactions and balances with Directors and Executives
There were no other transactions and balances with directors or specifi ed executives other than those disclosed in this note during the year ended 
30 June 2009.

>>116

33

SEGMENT INFORMATION – PRIMARY SEGMENT 

Segment accounting policies 

Segment accounting policies are the same as the consolidated entity’s policies described in note 2. During the fi nancial year, there were no 
changes in segment accounting policies that had a material eff ect on the segment information. 

Business Segment 
The consolidated entity is organised on a worldwide basis and comprises the following main business segments, based on the consolidated 
entity’s management reporting system:

Visual Broadcasting: Includes television broadcasting through Prime and Golden West Network (GWN), and out-of-home digital media sales and 
creative production (through Prime Digital Media).

Radio Broadcasting: Includes radio stations operating in Queensland; 

Broadcast Production Services: Includes businesses of Outside Broadcasting Services (primarily relating to coverage of sporting events in 
Australia and New Zealand), Television Production (domestic and international television program productions) and Moonlight Cinema 
(outdoor cinemas in Australia).

Corporate and other: Includes operations that relate to the group as a whole. The fi nancial performance of the segments is detailed below:

CONTINUING OPERATIONS

DISCONTINUED
 OPERATIONS

VISUAL
 BROADCASTING
$’000

RADIO
 BROADCASTING
$’000

BROADCAST
 PRODUCTION 
SERVICES
$’000 

CORPORATE 
AND OTHER
$’000

TOTAL
 CONTINUING
$’000

FILM EXHIBITION
 AND DISTRIBUTION
$’000

TOTAL 
OPERATIONS
$’000

YEAR ENDED 30 JUNE 2009

Segment Revenues
External sales and customers
Other income (excluding interest income)
Total segment revenue
Segment result (pre-significant items)
Significant Items
Net Profit/(Loss) before income tax
Income tax (expense )/benefit
Net Profit/(Loss) after tax
Minority interests
Net Profit after tax attributable to members 
of Prime Media Group Limited
Assets and liabilities
Segment assets (1)
Investments in associates
Total assets
Segment liabilities (1)
Net assets
Other segment information
Capital expenditure (2)
Depreciation and amortisation
Impairment losses
Other non-cash expenses

  211,432  
8,868  
  220,300  
49,398  
(2,008)
47,390  
(9,894)  
37,496  

18,444  
1,096  
19,540  
1,044  

(18,053)
(17,009)  
230
(16,779)  

33,454  
427  
33,881  
(1,538)  
(3,148)
(4,686)  
(116)  
(4,802)  

892   264,222  
14,640  
4,249  
5,141   278,862  
26,190  
(72,991)  
(46,801)  
1,257  
(45,544)  

(22,714)  
(49,782)
(72,496)  
11,037  
(61,459)  

  283,733  
204  
  283,937  
(54,169)  
  229,768  

60,046  
–  
60,046  
(3,647)  
56,399  

4,095  

74,671  
35,778   454,228  
–  
4,299  
39,873   458,527  
74,671  
(73,384)   (129,989)   (261,189)  
(90,116)   197,338  

1,287

9,156  
8,572  
–  
231  

1,859  
1,112  
17,761  
24  

8,622  
4,876  
2,979  
202  

748  
738  
11,533  
25,112  

20,385  
15,298  
32,273  
25,569  

(1)  Excludes inter-segment receivables and payables
(2)  To comply with the requirements of AASB 114.57, the Group has included the cost of segment assets acquired by way of business combinations.

–   264,222
14,640
–  
–   278,862
26,190
–  
(72,991)
–
(46,801)
–  
1,257
–  
(45,544)
–  
(1,109)

(44,435)

–   454,228
–  
4,299
–   458,527
–   (261,189)
–   197,338

–  
–  
–  
–  

20,385
15,298
32,273
25,569

>>117

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 JUNE 2009

33

SEGMENT INFORMATION – PRIMARY SEGMENT (CONTINUED)

YEAR ENDED 30 JUNE 2008

Segment Revenues
External sales and customers
Other income (excluding interest income)
Total segment revenue
Segment result (pre-signifi cant items)
Signifi cant Items
Net Profi t/(Loss) before income tax
Income tax (expense )/benefit
Net Profi t/(Loss) after tax
Minority interests
Net Profi t after tax attributable to members 
of Prime Media Group Limited
Assets and liabilities
Segment assets (1)
Investments in associates
Total assets
Segment liabilities (1)
Net assets
Other segment information
Capital expenditure (2)
Depreciation and amortisation
Impairment losses
Other non-cash expenses

CONTINUING OPERATIONS

DISCONTINUED
 OPERATIONS

VISUAL
 BROADCASTING
$’000

RADIO
 BROADCASTING
$’000

BROADCAST
 PRODUCTION 
SERVICES
$’000 

CORPORATE 
AND OTHER
$’000

TOTAL
CONTINUING
 $’000

FILM EXHIBITION
 AND DISTRIBUTION
$’000

TOTAL 
OPERATIONS
$’000

212,942
9,426
222,368
63,481
–
63,481
(15,028)
48,453  

287,352
204
287,556
(54,432)
233,124

6,529
8,011
–
123

18,530
441
18,971
1,923
–
1,923
(586)
1,337

78,369
–
78,369
(3,871)
74,498

3,870
892
–
23

19,489
361
19,850
2,905
(700)
2,205
(1,101)
1,104

489
2,601
3,090
(23,415)
(22,886)
(42,301)
9,544
(36,757)

251,450  
12,829  
264,279  
44,894  
(23,586)  
21,308  
(7,171)
14,137  

29,261  
–  
29,261  
627  
–
627  
(232)
395  

56,339
414
56,753
(53,237)  
3,516

29,819
12,983
42,802
(207,289)
(164,487)

563
2,979
700
865

–
881
26,000
433

451,879
13,601
465,480
318,829
146,651

10,962
12,763
26,700
1,444

–
–
–
–
–

–
251
–
–

280,711
12,829
293,540
45,520
(23,586)
21,935
(7,403)
14,532
491

14,041

451,879
13,601
465,480
318,829
146,651

10,962
13,014
26,700
1,444

(1)  Excludes inter-segment receivables and payables
(2)  To comply with the requirements of AASB 114.57, the Group has included the cost of segment assets acquired by way of business combinations.

>>118

 
 
 
 
 
 
 
 
DIRECTORS’ DECLARATION

FOR THE YEAR ENDED 30 JUNE 2009

In accordance with a resolution of the directors of Prime Media Group Limited, I state that:

(1) 

In the opinion of the directors:

(a) the fi nancial statements, notes and additional disclosures included in the Directors’ Report designated as audited, of the company and of 
the consolidated entity are in accordance with the Corporations Act 2001, including:

(i)  giving a true and fair view of the Company’s and consolidated entity’s fi nancial position as at 30 June 2009 and of their performance 

for the year ended on that date; and 

(ii)  complying with Accounting Standards and Corporations Regulations 2001; and

(b)  there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become due and payable.

(2)  This declaration has been made after receiving the declarations required to be made to the directors in accordance with s295A of the 

Corporations Act 2001 for the fi nancial year ending 30 June 2009.

On behalf of the Board

P. J. Evans
Director

Sydney, 29 September 2009

>>119

 
INDEPENDENT AUDIT REPORT

FOR THE YEAR ENDED 30 JUNE 2009

Ernst & Young Centre
680 George Street
Sydney NSW 2000 Australia
GPO Box 2646 Sydney NSW 2001

Tel: +61 2 9248 5555
Fax: +61 2 9248 5959
www.ey.com/au

Independent Audit Report to the members of Prime Media Group Limited

We have audited the accompanying fi nancial report of Prime Media Group Limited, which comprises the balance sheet as at 30 June 2009, and the 
income statement, statement of changes in equity and cash fl ow statement for the year ended on that date, a summary of signifi cant accounting 
policies, other explanatory notes and the directors’ declaration of the consolidated entity comprising the company and the entities it controlled at 
the year’s end or from time to time during the fi nancial year.

The Directors’ Responsibility for the Financial Report
The directors of the company are responsible for the preparation and fair presentation of the fi nancial report in accordance with Australian 
Accounting Standards (including the Australian Accounting Interpretations) and the Corporations Act 2001. This responsibility includes establishing 
and maintaining internal controls relevant to the preparation and fair presentation of the fi nancial report that is free from material misstatement, 
whether due to fraud or error; selecting and applying appropriate accounting policies; and making accounting estimates that are reasonable 
in the circumstances. In Note 2, the directors also state that the fi nancial report, comprising the fi nancial statements and notes, complies with 
International Financial Reporting Standards as issued by the International Accounting Standards Board. The directors are also responsible for the 
remuneration disclosures contained in the remuneration report.

Auditor’s Responsibility
Our responsibility is to express an opinion on the fi nancial report based on our audit. We conducted our audit in accordance with Australian 
Auditing Standards and International Standards on Auditing. These Auditing Standards require that we comply with relevant ethical requirements 
relating to audit engagements and plan and perform the audit to obtain reasonable assurance whether the fi nancial report is free from material 
misstatement and that the remuneration disclosures comply with Accounting Standard AASB 124 Related Party Disclosures. 

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the fi nancial report. The procedures 
selected depend on our judgment, including the assessment of the risks of material misstatement of the fi nancial report, whether due to 
fraud or error. In making those risk assessments, we consider internal controls relevant to the entity’s preparation and fair presentation of the 
fi nancial report in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion 
on the eff ectiveness of the entity’s internal controls. An audit also includes evaluating the appropriateness of accounting policies used and the 
reasonableness of accounting estimates made by the directors, as well as evaluating the overall presentation of the fi nancial report.

We believe that the audit evidence we have obtained is suffi  cient and appropriate to provide a basis for our audit opinion.

Independence
In conducting our audit we have complied with the independence requirements of the Corporations Act 2001. We have given to the directors of the 
company a written Auditor’s Independence Declaration which is included in the directors’ report. In addition to our audit of the fi nancial report, 
we were engaged to undertake the non-audit services disclosed in the notes to the fi nancial statements. The provision of these services has not 
impaired our independence.

>>120

Liability limited by a scheme approved 
under Professional Standards Legislation

INDEPENDENT AUDIT REPORT

FOR THE YEAR ENDED 30 JUNE 2009

Auditor’s Opinion
In our opinion:

1.  The fi nancial report of Prime Media Group Limited is in accordance with the Corporations Act 2001, including:

(i) 

ii) 

 giving a true and fair view of the fi nancial position of Prime Media Group Limited and the consolidated entity at 30 June 2009 and 
of their performance for the year ended on that date; and

 complying with Australian Accounting Standards (including the Australian Accounting Interpretations) and the Corporations 
Regulations 2001.

2. 

 The fi nancial report also complies with International Financial Reporting Standards as issued by the International Accounting Standards Board.

Report on the Remuneration Report
We have audited the Remuneration Report included in pages 19 to 25 of the directors’ report for the year ended 30 June 2009. The directors of the 
company are responsible for the preparation and presentation of the Remuneration Report in accordance with section 300A of the Corporations 
Act 2001. Our responsibility is to express an opinion on the Remuneration Report, based on our audit conducted in accordance with Australian 
Auditing Standards.

Auditor’s Opinion
In our opinion the Remuneration Report of Prime Media Group Limited for the year ended 30 June 2009, complies with section 300A of the 
Corporations Act 2001.

Ernst & Young

David Simmonds
Partner
Sydney
29 September 2009

>>121

 
 
ASX ADDITIONAL INFORMATION

FOR THE YEAR ENDED 30 JUNE 2009

Additional information required by the Australian Securities Exchange Ltd and not shown elsewhere in this report is as follows. The information is 
current as at 21 September 2009.

(a)  Distribution of equity securities

Ordinary shares
As at 21 September 2009, total number of fully paid up shares on issue is 363,326,217.

The number of shareholders, by size of holding, in each class of share are:

1 – 1,000
1,001– 5,000
5,001 – 10,000
10,001 – 100,000
100,001 and over

The number of shareholders holding less than a marketable parcel of shares are:

(b)  Twenty largest shareholders
The names of the twenty largest holders of quoted shares at 21 September 2009 are:

1
2
3
4
5
6
7
8
9
9
11
12
13
14
15
16
17
18
19
20

Paul Ramsay Holdings Pty Limited
RBC Dexia Investor Services Australia Nominees Limited
Network Investment Holdings Pty Limited
Bell Potter Nominees Limited
Citicorp Nominees Pty Limited
National Nominees Limited
JP Morgan Nominees Australia Limited
UBS Nominees Pty Limited
Birketu Pty Limited
George Walter Mooratoff 
HSBC Custody Nominees (Australia) Pty Limited
Australian Reward Investment Alliance
Cogent Nominees Pty Limited
Effi  e Holdings Pty Limited
Reading Entertainment Australia Pty Limited
Bow Lane Nominees Pty Limited
Sandhurst Trustees Limited
Paul Ramsay Foundation Pty Limited
ANZ Nominees Limited
Mr Michael Siddle + Mrs Lee Siddle 

NUMBER OF HOLDERS

484
582
227
255
58
1,606
378

LISTED ORDINARY SHARES

NUMBER OF 
SHARES

PERCENTAGE OF 
ORDINARY SHARES

106,408,159
61,933,378
41,701,955
32,480,782
21,235,771
20,899,032
18,480,987
7,670,193
5,000,000
5,000,000
4,348,158
3,337,400
3,154,590
2,750,000
2,541,209
1,928,629
1,755,857
1,585,285
1,502,554
983,572
344,697,511

29.29
17.05
11.48
8.94
5.84
5.75
5.09
2.11
1.38
1.38
1.20
0.92
0.87
0.76
0.70
0.53
0.48
0.44
0.41
0.27
94.90

>>122

(c)  Substantial shareholders
The names of substantial shareholders who have notifi ed the Company in accordance with section 671B of the Corporations Act 2001 are:

Mr Paul Ramsay and Paul Ramsay Holdings Pty Limited
Perpetual Limited
Network Investment Holdings Pty Ltd and Seven Network Limited
Ashblue Holdings Pty Limited and Mr Kerry Stokes
Commonwealth Bank of Australia
Investors Mutual Limited
Illyria Nominees Pty Limited and Mr Lachlan Murdoch
452 Capital Pty Limited

# These substantial shareholdings relate to the same parcel of shares.

(d)  Voting rights
All ordinary shares (whether fully paid or not) carry one vote per share without restriction.

NUMBER OF 
SHARES

PERCENTAGE OF 
ORDINARY SHARES

107,993,654
48,835,897
41,701,955
41,701,955
39,215,812
35,335,503
32,480,782
31,029,023

29.72%
13.44%
11.48%#
11.48%#
10.79%
9.73%
8.94%
8.54%

>>123

COMPANY INFORMATION

Prime Media Group Limited

ABN 97 000 764 867

This annual report covers both Prime Media Group Limited as an individual entity and the consolidated entity comprising Prime Media Group 
Limited and its subsidiaries. The Group’s functional and presentation currency is AUD ($).

Directors
Paul Joseph Ramsay AO Chairman (Appointed 17 April 1985)
Michael Stanley Siddle Deputy Chairman (Appointed 17 April 1985)
Peter John Evans (Appointed 27 March 1991)
Alexander Andrew Hamill (Appointed 2 October 2003)
Ian Patrick Grier (Appointed 6 June 2008)
Ian Richard Neal (Appointed 6 June 2008)
Siobhan Louise McKenna (Appointed 20 August 2009)
Warwick David Syphers Chief Executive Offi  cer (Appointed 5 December 2006)
Patrick Terry Jackman (Appointed 22 February 1996. Resigned 27 November 2008)

Company Secretaries
Robert Reeve (Appointed 20 February 2009)
Andrew Cooper (Appointed 16 June 2005)
Susan Howie (Appointed 25 September 2006. Resigned 20 February 2009)

Registered Office
363 Antill Street
Watson ACT 2602
(02) 6242 3700

Share Register
Link Market Services Limited
Level 12, 680 George Street
Sydney NSW 2000
1300 554 474

Prime Media Group Limited shares are listed on the Australian Securities Exchange (Listing Code PRT).

Bank
ANZ Banking Group Limited 
8/20 Martin Place 
Sydney NSW 2000

Auditors
Ernst & Young
680 George Street
Sydney NSW 2000

>>124

Designed and produced by Armstrong Miller+McLaren – www.amm.com.au

www.primemedia.com.au