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Prime Media Group Limited

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FY2021 Annual Report · Prime Media Group Limited
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2021 Annual Report
THE NUMBER 1 REGIONAL TELEVISION NETWORK IN AUSTRALIA – 10 CONSECUTIVE YEARS 

CONTENTS
1
2
4
19
Chairman’s
Report 
Chief Executive 
Officer’s Report
Directors’
Report
Financial 
Statements
CORPORATE INFORMATION
ABN 97 000 764 867
This annual report covers both Prime Media Group Limited 
(“the Company”) as an individual entity and the consolidated 
entity comprising Prime Media Group Limited and its 
subsidiaries (“the Group”). The Group’s functional and 
presentation currency is AUD ($).
DIRECTORS
Ian McGill 
9 December 2020 – Present
Cass O’Connor  
21 April 2015 – Present
Joshua Lowcock 
9 December 2021 – Present
Brent Cubis 
15 April 2021 – Present
Peter J. Macourt 
1 September 2014 – 25 February 2021
Ian R. Neal  
6 June 2008 – 28 May 2021
Ian C. Audsley (Chief Executive Officer)  
24 June 2010 – Present
REGISTERED OFFICE
363 Antill Street 
Watson ACT 2602 
Ph: 02 6242 3700
SHARE REGISTER
Link Market Services Limited 
Level 12 
680 George Street 
Sydney NSW 2000 
Ph: 1300 554 474
Prime Media Group Limited shares are listed on the Australian 
Securities Exchange (Listing Code PRT).
BANK
Australia and New Zealand Banking Group Limited (ANZ) 
AUDITORS
Ernst & Young

Dear Shareholders
On behalf of the directors of Prime Media 
Group, I am pleased to present the 2021 
annual report. The last 12 months have been 
encouraging in what has been a difficult time 
for regional television, our audiences and 
advertising clients. I am pleased to have joined 
the Board as a non-executive director and 
Chairman during this last year. 
The 2021 financial year has been a significant 
year for many reasons, but importantly for the 
recovery in regional advertising markets from 
the early impact of the COVID-19 pandemic 
in March 2020. Prime’s advertising revenues 
across regional New South Wales and Victoria 
improved 4.1% on the prior year, whilst 
advertising revenues in regional Western 
Australia were 11.3% favourable to the prior year. 
CHAIRMAN’S 
 REPORT
Prime achieved two important milestones during the 2021 financial year, 
the first being the accumulation of $41.2M in cash following the repayment 
of the company’s debt facility and the second being the reintroduction of the 
company’s dividend program. In 2018 Prime suspended its dividend program 
and prioritised the repayment of interest bearing debt. This difficult decision 
was made in response to year-on-year declines in regional audiences and 
regional advertising revenues that were attributable to increased competition 
from streamed entertainment services in regional Australia.
While the Board believes that the outlook for regional television audiences 
and advertising markets will remain challenged, the Company currently has 
the financial flexibility to re-introduce a dividend program, while continuing 
to pursue revenue diversification opportunities. As reported, a final dividend 
of 2.0 cents per share fully franked will be paid in respect of the 2021 financial 
year. The Company has also reinstated a dividend policy for future financial 
years of up to 50% of statutory net profit after tax, subject to Prime’s financial 
performance not being materially impacted by the COVID-19 pandemic and 
the current term of Prime’s program supply agreement with the Seven Network 
which is due for renewal in June 2023.
While there has been a recovery in regional advertising markets over the 
past 12 months, the last year has also seen the continued and strengthening 
disruptive presence of AVOD, SVOD and BVOD services in our regional markets. 
These online digital services continue to fragment television audience viewing 
habits and regional advertising revenues. This continued trend is structural, 
and it is permanent. Your board has long recognised the need to seek to 
address that structural threat to regional broadcast media by the matters within 
its control, including strengthening our balance sheet and looking to diversify 
revenue streams beyond regional television.
We also recognise that one potential solution to this structural threat lies in 
the hands of the Federal Government. To address this, under the excellent 
leadership of our CEO, Ian Audsley, Prime has continued to advocate with 
the Federal Government to reform and modernise the media regulatory 
environment. Over the course of this calendar year, Prime made multiple 
representations to Government for reform of the relevant media ownership laws, 
with emphasis on the viability of the regional broadcasters and the continuation 
of local news services. We look forward to a continued constructive engagement 
with Government to assist in enacting these important reforms. 
Since joining Prime’s Board, I have been impressed with the commitment 
to and passion for regional broadcast media by Prime’s talented team of media 
professionals. I welcome Joshua Lowcock and Brent Cubis to Prime’s Board. 
I also wish to acknowledge the continued service on the board of Cass O’Connor 
and Cass remains on the Audit & Risk Committee and chairs the Remuneration 
and Nomination Committee.
Finally, I would like to thank Mr. Peter Macourt for his splendid innings as Prime’s 
Chairman, and for his work in creating the capital management plan which has 
enabled the reinstatement of the company’s dividend program. I would also like 
to acknowledge Prime’s long serving non-executive director, Mr Ian Neal, who 
also retired this year. Ian’s commitment to Prime spanned over a decade and his 
contribution has been immense.
I would like to conclude by extending my thanks and appreciation to all of Prime’s 
staff and to commend them for their exceptional efforts during this difficult 
period. I also acknowledge and thank Prime’s advertising clients and partners for 
their continued support. 
Ian McGill 
CHAIR AND NON-EXECUTIVE DIRECTOR
1
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

I am pleased to advise shareholders that despite the disruption to regional 
advertising markets caused by the COVID-19 pandemic, particularly between 
March and September 2020, Prime has recorded a vastly improved operating 
result compared to the 2020 financial year.
But before I turn to the financial results, I would like to take the opportunity to 
formally thank and congratulate Prime’s committed staff and executives across 
the country who have endured sustained uncertainty, but who collectively 
have made such a substantial contribution to the company, its advertisers and 
audiences over the course of the COVID-19 pandemic. Our success on air and 
in the advertising markets is a testament to their commitment to the company 
and to you, our shareholders. I cannot thank them enough and I commend their 
collective performance.
For the 11th year running Prime is the number one regional commercial 
television broadcaster in its regional licence areas 1. GWN also maintains its 
market supremacy having never lost an audience survey since its acquisition 
by Prime in 1996. In the 2021 calendar year Prime and GWN have commanding 
audience leads over their competitors. At the time of writing, on the east 
coast calendar year-to-date, Prime has increased its audience share by 5.6 
share points to a 44.4 share, while in Western Australia GWN has delivered 
a 5.0 share point audience increase to a 54.8 share. A contributor to these 
market-leading audience shares is Prime & GWN’s strong commitment 
to local news programming. 
The COVID-19 pandemic has once again highlighted the importance regional 
Australians place on local news programs, which cater specifically to their 
particular needs. Prime7 and GWN7 local news programs regularly sit atop 
the nightly Top 20 programs list and deliver unparalleled audience shares.
Prime’s sales force has also continued its reign as the leading advertising 
revenue generator in the markets we serve, and has maintained its leading 
performance year in and year out since 2011. Over the reporting period Prime 
delivered a total advertising revenue share of 40.4% with advertising revenue 
improving by 4.1% on the prior year in regional NSW and Victoria. Prime’s 
total revenue of $178.7 million grew 9.2% on the prior year, however revenue 
remains below that of two years ago - demonstrating the change in market 
dynamics brought about by the introduction of the online digital video 
entertainment platforms.
Last, but certainly not least, the company has accumulated a cash surplus of 
$41.2 million as at 30 June 2021. Prime made the difficult decision to suspend 
dividends in 2018 and to repay interest bearing debt due to the sustained 
decline in regional television audiences and advertising revenues with the 
arrival of digital video entertainment platforms. 
This capital management strategy enabled Prime to navigate the COVID-19 
pandemic, but importantly, it now leaves Prime well-placed to consider 
revenue diversification strategies. Shareholders have also benefited by the 
reintroduction of Prime’s dividend program and the declaration of a 2.0 cent 
per share fully franked dividend for the 2021 financial year.
CHIEF EXECUTIVE 
OFFICER’S REPORT
 1	 Source: Regional TAM Data | Combined N/NSW, S/NSW, VIC & WA | 2011-2020 survey year, 2021 survey year to date, excluding Easter | Network Commercial 
Station Share % | Both Sun-Sat 0600-2359 and Sun-Sat 1800-2359 | Total People | Consolidated 7 data up to 02/09/2021, overnight data 03 04/09/2021. 
2

During the reporting period Prime engaged with the Australian Government 
‘Media Reform Green Paper: Modernising television regulation in Australia’. 
Regional free-to-air television is an essential service for the millions of Australians 
living outside capital cities. Regional broadcasters inform, enrich and unite regional 
communities and promote informed public debate. Prime also benefited from 
the Federal Government Public Interest News Gathering grant program, which 
partially funded the cost of Prime’s regional TV news service at pre-COVID-19 
pandemic levels. 
However living off the public purse is not a panacea to the structural issues 
impacting regional television. The decline in regional audiences and advertising 
revenues is expected to continue as evidenced by Prime’s advertising revenue 
in the aggregated market of NSW and Victoria being back 13.1% when compared 
to the 2019 financial year.
During this period, multiple regional TV news services have disappeared as regional 
media providers look for cost savings to offset the ongoing decline in regional 
advertising revenues. 
Along with the regional newspaper industry, regional television operators have 
long warned the Government of the impending closure of newsrooms. I am 
concerned at the Government’s lack of urgency regarding the need for regulatory 
reform of regional media markets. A solution is in their hands and only the Federal 
Government can respond. 
Community service support
In addition to Prime’s significant investment in local news programming, Prime 
continued to provide valuable community service announcements (CSAs) to 
support and assist community endeavours. During the financial year, CSA support 
was provided to the following charitable or not-for-profit organisations active in 
regional communities:
•	 Channel 7 Telethon (WA);
•	 RSPCA; 
•	 Breast Cancer National Awareness;
•	 Divorce Support Collective;
•	 Dads 4 Kids; and
•	 Raise Foundation: Youth Mentoring
Prime’s partnership with the Seven Network has been strengthened and become 
more productive with the appointment of James Warburton as Chief Executive 
of Seven West Media. We are confident in Mr. Warburton’s efforts to maintain 
Seven’s programming leadership.
Ian Audsley 
CHIEF EXECUTIVE OFFICER
HIGHLIGHTS
$36.8M
EBITDA
$19.5M
Statutory net 
profit after tax
$178.7M
Revenue
$41.2M
Net cash
3
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Cass A. O’Connor
Independent Non-Executive 
Director (appointed  
21 April 2015)
To each role Ms O’Connor 
aims to bring considered 
counsel, usually based on 
financial assessment of 
the entity coupled with 
key stakeholder appraisal. 
Organisational behaviours, 
market trends and regulatory 
issues provide context for 
her evaluations.
Ms O’Connor is currently Chair 
of Carriageworks Limited, 
a shareholder and director 
of multi-award winning 
independent television 
and film production entity 
Goalpost Pictures; Chair of 
TRIBE, a leading influencer 
marketing and branded 
content generation platform; 
and Non-Executive Director 
of Australia’s leading cultural 
think tank A New Approach 
and cosmeceutical company 
Ultraceuticals. Ms O’Connor 
has previously worked 
for Bain & Co / Deutsche 
Bank, Turnbull & Partners, 
Goldman Sachs (Australia) 
and Carnegie, Wylie & 
Company. Ms O’Connor is 
Chair of the Remuneration and 
Nomination Committee and 
a member of the Audit and 
Risk Committee.
Ian McGill
Independent Non-Executive  
Chair and Director (appointed 
9 December 2020)
Mr McGill is a lawyer and 
company director. From 
1990 to 30 June 2020, he was 
a corporate partner of the 
law firm Allens. At Allens Mr 
McGill specialised in media 
and telecommunications 
industry transactions, policy 
and regulation, including 
media law reform. His 
career included advising 
News Corporation on the 
establishment of FOXTEL and 
acting for the commercial 
television plaintiffs in the High 
Court case that established 
the implied constitutional 
principle of freedom of 
political communication.
Mr McGill is a director of 
a number of not-for-profit 
companies, including 
The Australian Children’s 
Television Foundation 
(representative director 
for the Commonwealth), 
Documentary Australia 
Foundation, the Sydney 
Institute of Marine Science, 
SIMS Foundation Limited 
and Uphold & Recognise 
Limited. He is also an 
advisory board member 
for the Centre for Media 
Transition at the University 
of Technology Sydney.
Mr McGill is a member of 
the Audit & Risk Committee 
and the Remuneration & 
Nomination Committee.
Joshua Lowcock
Independent Non-Executive 
Director (appointed 
9 December 2020)
Mr Lowcock is the New York-
based Chief Digital Officer 
of Universal McCann, a global 
media and advertising agency. 
Mr Lowcock brings to Prime 
Media Group extensive 
digital, media, and data 
expertise having worked 
in senior roles for Australian 
media companies, as well as 
for Fortune 500 brands in the 
USA and China. Mr Lowcock 
also serves as a non-Executive 
Director of ASX-listed 
Accent Group Limited and 
Cashrewards Limited.
Mr Lowcock is a member 
of the Remuneration & 
Nomination Committee.
DIRECTORS’ 
REPORT
4

Peter J. Macourt
Independent Non-Executive  
Chair and Director (appointed 
1 September 2014, retired 
25 February 2021)
Mr Macourt is a former 
Chair and non-executive 
director of Virtus Health 
Limited and Sky Network 
Television Limited. He is 
also a former director of 
FOXTEL and a former 
director and chief operating 
officer of News Limited and 
Independent Newspapers 
Limited. Mr Macourt was 
appointed Interim Chair 
of Prime Media Group 
Limited on 19 December 
2019. Mr Macourt was also 
a member of the Audit 
and Risk Committee and 
Remuneration and Nomination 
Committee during his tenure 
as a non-executive director.
Brent A. Cubis
Independent Non-Executive 
Director (appointed 
15 April 2021)
Mr Cubis is a Chartered 
Accountant and company 
director/advisor. He has over 
30 years’ experience working 
in senior finance roles across 
a broad range of global 
companies and industries. 
His most recent role was 
Chief Financial Officer for 
Cochlear Limited and prior 
to that worked for private 
equity firms in the Health 
Sector, PBL Media (CFO 
at Nine Network and ACP 
Magazines) and Westfield, 
BT and Sheraton Hotels. 
He qualified as a Chartered 
Accountant at Deloitte, which 
included a transfer to the 
USA. Mr Cubis is a Director 
of Carbon Cybernetics and 
was previously a Director for 
the Can Too Foundation and 
member of UNSW Business 
School Advisory Board.
Mr Cubis is Chair of the Audit 
and Risk Committee.
Ian R. Neal
Independent Non-Executive 
Director (appointed 6 June 
2008, retired 28 May 2021)
Mr Neal is a Chair for the 
Executive Connection and 
consults on business strategy 
and implementation from 
a perspective of maximising 
shareholder value. Mr Neal 
was co-founder and managing 
director of Nanyang Ventures 
Pty Limited from 1993 to 
2004. Mr Neal’s professional 
background is in financial 
markets, commencing as 
an equities analyst and 
moving to various banking 
positions until establishing 
Nanyang Ventures. Mr Neal 
is a life member of the 
Financial Services Institute of 
Australia, a previous National 
President of The Securities 
Institute of Australia and 
was a member of the first 
Corporate Governance 
Council which established 
the Corporate Governance 
Guidelines. Mr Neal was Chair 
of the Remuneration and 
Nomination Committee and 
a member of the Audit and 
Risk Committee until the date 
of his retirement.
Ian C. Audsley
Chief Executive Officer 
(appointed 16 June 2010) 
Executive Director 
(appointed 24 June 2010)
Mr Audsley has had over 
30 years’ experience in the 
television industry. 
He has held various senior 
roles at the Seven Network, 
Nine Network, TV3 
New Zealand and Southern 
Cross Television.
Your directors submit their report for the year 
ended 30 June 2021. The names and details of the 
Company’s directors in office during the financial year 
and until the date of this report are set out above. 
Directors were in office for this entire period unless 
otherwise stated.
5
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Directors’ interests
The relevant interest of each director in shares issued by the Company at the date of this report is as follows:
NAME
ORDINARY SHARES
I.G. McGill
–
C.A. O’Connor
75,000
J. Lowcock
–
B.A. Cubis
–
I.C. Audsley
974,300
Interests in contracts or proposed contracts with the Company
No director has any interest in any contract or proposed contract with the Company other than as disclosed elsewhere in this report.
Directorships in other listed entities
Directorships of other listed entities held by directors of the Company during the three years immediately before the end of the year are 
as follows:
PERIOD OF DIRECTORSHIP 
DIRECTOR
COMPANY
FROM
TO
J. Lowcock
Accent Group Limited (Non-Executive Director)
November 2019
Present
Cash Rewards Limited (Non-Executive Director)
December 2020
Present
P.J. Macourt
Sky Network Television Limited (Chair and Non-Executive Director)
August 2002
October 2019
Virtus Health Limited (Non-Executive Chair)
June 2013
November 2019
I.R. Neal
Greatcell Solar Limited (formerly Dyesol Limited) (Non-Executive Chair)
September 2006
December 2018
Company Secretary
John Palisi was Company Secretary during the reporting period. He has been a Chartered Accountant for over 20 years and is a graduate 
of the Australian Institute of Company Directors.
Earnings Per Share
CENTS
Basic earnings per share – Profit from Statutory earnings
5.3
Diluted earnings per share– Profit from Statutory earnings
5.3
Basic earnings per share – Profit from Core earnings
3.3
Diluted earnings per share – Profit from Core earnings
3.3
Principal activities
The principal activities of Prime Media Group Limited during the year were the broadcast of free-to-air commercial television services in regional 
New South Wales, the Australian Capital Territory, regional Victoria, the Gold Coast area of Southern Queensland and regional Western Australia.
The majority of the Group’s television programming is supplied through a program supply agreement with the Seven Network and broadcast 
under the PRIME7 brand on the east coast and the GWN7 brand in regional Western Australia.
Directors’ report
6

Operating and financial review
Statutory results
The Company’s consolidated profit after tax attributable to the members 
for the year ended 30 June 2021 was $19,545,000, which represents an 
increase of $12,934,000 or 195.6% on the prior year. This result included 
Public Interest News Gathering (PING) grant revenue of $4,123,000 and 
JobKeeper Payment subsidies of $3,413,000 which have been disclosed 
as Other Income. 
Total revenue of $178,658,000 increased $14,978,000 or 9.2% on the prior 
year. Revenue from contracts with customers of $168,581,000 increased 
$8,731,000 or 5.5% on the prior period. The Group’s advertising revenue 
in the aggregated market of regional New South Wales and Victoria 
significantly improved in the second half of the 2021 financial year with 
advertising revenue increasing 17.4% in the six month period compared 
to the prior comparative period. Overall, Group advertising revenue 
in the aggregated market of regional New South Wales and Victoria 
increased 4.1% for the financial year, compared to the market growth 
of 5.4%. The Group’s market leading audience share in the aggregated 
market of regional New South Wales and Victoria was 42.7% compared 
to 41.3% in the prior year.
Other Income of $10,038,000 included PING and JobKeeper revenues 
totalling $7,536,000 and the one-off sale of property in Bunbury, 
Western  Australia for $1,320,000. The property in Bunbury had previously 
been fully impaired.
Cost of sales, including affiliation payments to the Seven Network under 
the program supply agreement, increased by $1,630,000 or 1.7% on the 
prior year due to the recovery in regional advertising revenues compared 
to the prior year. Affiliation payments made to the Seven Network are 
based on a percentage of gross advertising revenue.
Total operating expenses excluding depreciation and amortisation 
of $46,211,000 decreased by $3,722,000 or 7.5% on the prior period. 
Included in the cost reductions were the temporary waiver of commercial 
broadcast taxes of $973,000 and other savings from transmission 
related expenses. The prior period included one-off non-recurring costs 
associated with the proposed scheme of arrangement with the Seven 
Network of $1,583,000.
The Group’s share of losses from joint ventures that broadcast Nine 
Entertainment programming in regional Western Australia and Mildura 
was $371,000. During the reporting period both joint ventures ended 
their respective program supply agreements with Nine Entertainment 
on 30 June 2021 and have since commenced broadcasting TEN Network 
programming in their television licence areas of regional Western Australia 
and Mildura, Victoria. As a result, the Group’s interests in these joint 
ventures has been fully impaired.
Earnings before interest, tax, depreciation and amortisation of $36,813,000 
increased by $16,541,000 or 81.6% on the prior year.
Dividend
The Company is pleased to report that it will pay a final dividend of 2.0 
cents per share fully franked for the 2021 financial year.
The Company currently expects to pay future dividends based on 
a dividend policy of up to 50% of statutory net profit after tax and 
subject to Prime’s regional advertising markets, business operations and 
financial performance not being materially impacted by the COVID-19 
pandemic. This remains subject to performance and will be the subject 
of ongoing review. In particular, Prime Media notes that the policy may 
require review in the 2023 financial year on the basis that Prime’s program 
supply agreement with the Seven Network completes in June 2023 and 
is subject to renewal.
CENTS
$’000
Final dividend recommended:
	– on ordinary shares
2.0
7,327
Dividends paid in the year:
Interim for the year
	– on ordinary shares
–
–
Final for 2020 shown as recommended 
in the 2020 financial report
	– on ordinary shares
–
–
Core net profit after tax
Core net profit after tax (non-IFRS measure) and before specific items 
of $12,254,000 (2020: $5,809,000), increased by $6,445,000 or 110.9% 
on the previous corresponding period.
2021
$’000
2020
$’000
Reported profit after tax 
19,545
6,611
Impairment (non-cash)
–
532
Gain on sale of property
(1,320)
–
Gain on sale of investments
(117)
–
JobKeeper subsidy
(3,413)
(2,976)
PING grant revenue
(4,123)
–
Non-recurring legal and consulting expenses
–
1,583
Redundancies
–
43
Employee cost savings including JobKeeper 
stand down directions
(379)
(303)
Expected credit loss adjustment
(448)
(24)
Income tax benefit related to specific items
2,509
343
Core net profit after tax and before 
specific items
12,254
5,809
SHAREHOLDER RETURNS
Core Earnings Per Share (cents per share) 1
3.3
1.6
Statutory Earnings Per Share (cents per share)
5.3
1.8
Core Return on Assets (ROA) % 1 
11.6
7.0
Statutory Return on Assets (ROA) %
18.5
7.9
Core Return on Equity (ROE) (%) 1,2
15.1
9.5
Statutory Return on Equity (ROE) (%)
24.2
10.8
Share price ($)
0.215
0.09
Dividends per share (cents)
2.0
–
Total Shareholder Return (%)
136.3
(56.7)
1	
These returns have been calculated using core net profit after tax as set out 
within the Directors Report.
2	
Equity has been normalised for the impact of items disclosed as specific items.
Statement of financial position and cash flow
Net assets as at the reporting date of $80,897,000 included cash at bank 
of $41,231,000.
Net cash flow from operating activities of $27,597,000 declined 
$1,564,000 or 5.4% compared to the prior year. During the reporting 
period the Group received one-off non-recurring payments for 
JobKeeper Payment subsidies totalling $4,400,000 and PING grant 
revenue of $4,702,000. The Group’s net cash flow from operating 
activities excluding government subsidies declined $8,677,000 or 31.9% 
on the prior period.
Payments to suppliers and employees declined by $2,652,000 or 1.7% 
primarily due to the timing of payments. The prior year included 
one-off non-recurring costs associated with the proposed scheme 
of arrangement with the Seven Network of $1,531,000.
Net cash flows used in investing activities of $1,671,000 (2020: $503,000) 
includes proceeds from the sale of property in Bunbury, Western 
Australia net of selling costs of $1,320,000. Capital expenditure 
of $2,858,000 included the purchase of transmission and computer 
equipment. During the reporting period, the Group paid loan funds 
to associates of $250,000 to fund the Group’s joint venture with WIN 
Corporation, which broadcasts TEN Network programming in the 
Mildura region. Included in the prior comparative period were net loan 
funds repaid by the Group’s investment in joint ventures of $450,000.
During the reporting period both joint ventures ended their respective 
program supply agreements with Nine Entertainment on 30 June 2021 
and have since commenced broadcasting TEN Network programming 
in their television licence areas of regional Western Australia and 
Mildura, Victoria.
7
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Directors’ Report continued
Capital structure
The Group’s secured bank loan facility was undrawn as at 30 June 2021 
(30 June 2020: nil). During the reporting period, the debt facility limit was 
reduced to $10 million (2020: $20 million).
2021
$’000
2020
$’000
Interest-bearing loan 
–
–
Cash and short term deposits
(41,231)
(17,148)
Net (cash)/debt 
(41,231)
(17,148)
Total equity
80,897
61,352
Total capital employed
39,666
44,204
Gearing
–%
–%
Risk management
The Group’s approach to risk management is addressed in the 
Corporate Governance Statement, which is available on the Group’s 
website www.primemedia.com.au/investors. The Board is responsible 
for ensuring that risks, and also opportunities, are identified on a timely 
basis and that the Group’s objectives and activities are aligned with the 
risks and opportunities identified by the Board.
The Board has a number of mechanisms in place to ensure that 
management’s objectives and activities are aligned with the risks 
identified by the Board. These include the following:
•	 Board approval of strategic plans designed to meet stakeholders’ 
needs and manage business risk; and
•	 implementation of Board approved operating plans and budgets 
and Board monitoring of progress against these budgets, 
including monitoring of financial and non-financial key performance 
indicators (“KPIs”).
As part of its risk management framework, the Group has identified the 
following key material business risks that may affect the Group’s financial 
performance:
•	 COVID-19 outbreaks may disrupt the broadcast of major sporting 
events, resulting in further declines in regional advertising revenues;
•	 the impact of the COVID-19 pandemic on employees and operations 
and the potential for serious interruption to services;
•	 a prolonged deterioration in general economic conditions as a result 
of the COVID-19 pandemic, resulting in a sustained downturn in 
regional advertising markets;
•	 the continued decline in television audiences as a result of new media 
platforms and technologies and the resultant impact on television 
advertising revenues;
•	 the risk of a cyber attack on television broadcast and other key 
infrastructure, which may result in a prolonged interruption 
to services and impact group profitability;
•	 the increasing cost of content and continued access to quality 
programming; and
•	 the ability to attract and retain employees with relevant 
media experience.
Significant changes in the state of affairs
There were no significant changes in the Group’s state of affairs.
Significant events after the balance date
There were no significant events after the balance date.
Likely developments and expected results
The Board and Executive considers the future performance of the Group 
to be highly dependent on conditions in Prime’s advertising markets 
in regional New South Wales and Victoria. As highlighted in this report, 
advertising revenues in these markets recovered from the impact of the 
COVID pandemic in the 2020 financial year. However, the outlook for 
regional television audiences and advertising markets remains challenged.
As highlighted at the 2020 Annual General Meeting, the Board considers 
that the Company needs to diversify its revenue beyond regional 
advertising revenues. The Board also considers that the Company is 
undersized and without the financial capacity to compete with disruptive 
digital services such as Google, Facebook, Netflix, Disney and other 
streamed services available in its regional television licence areas. 
The Company does not own digital rights to stream Seven Network 
programming in its regional television licence areas. Regional audiences 
are able to stream Seven Network programming directly from the Seven 
Network. For these reasons, the Company continues to actively review 
revenue diversification opportunities including options for inorganic 
growth and will focus on maintaining adequate cash reserves with a view 
to funding such opportunities.
Indemnification and insurance of directors and officers
In accordance with the Corporations Act 2001, the directors disclose 
that the Company has a Directors’ and Officers’ Liability policy covering 
each of the directors and certain executive officers for liabilities incurred 
in the performance of their duties and as specifically allowed under the 
Corporations Act 2001. During the year, the Company paid premiums 
totalling $836,666 (2020: $909,194) in relation to the Directors’ and 
Officers’ Liability policy. The terms of the policy specifically prohibit the 
disclosure of any other details relating to the policy. The Company has 
also executed a deed of access, indemnity and insurance with Directors 
and Officers in their capacity for the Company, its subsidiaries and 
related parties.
Indemnification of auditors
To the extent permitted by law, the Company has agreed to indemnify 
its auditors, Ernst & Young, as part of the terms of its audit engagement 
agreement against claims by third parties arising from the audit 
(for an unspecified amount). No payment has been made to indemnify 
Ernst & Young during or since the financial year.
Directors’ meetings and committee membership
The number of meetings of directors, including meetings of committees 
of directors, held during the year and the numbers of meetings attended 
by each Director were as follows:
BOARD 
MEETINGS
AUDIT 
AND RISK 
COMMITTEE 
MEETINGS
REMUNERATION 
AND NOMINATION 
COMMITTEE 
MEETINGS
Number of 
meetings held:
13
2
2
Number of 
meetings attended:
I.G. McGill (appointed 
9 December 2020)
6 1
–
–
C.A. O’Connor
12
2
2
J. Lowcock (appointed 
9 December 2020)
6 1
–
–
B.A. Cubis (appointed 
15 April 2021)
4 1
I.C. Audsley 
13
–
–
P.J. Macourt (retired 
25 February 2021)
9 1
2
2
I.R. Neal (retired 
28 May 2021)
12 1
2
2
1	
Indicates the maximum number of meetings the director was eligible to attend 
during the period.
8

Message from the Chair of the Remuneration and Nomination Committee
Dear Shareholder
On behalf of the Board of Prime Media Group I am pleased to present the Company’s Remuneration 
Report for the financial year to 30 June 2021 in accordance with section 300A of the Corporations 
Act. This Report outlines the nature and amount of remuneration for non-executive directors and key 
management personnel.
The 2021 financial year was – as with 2020 – rather difficult and challenging for the Company, its senior 
management, advertisers and audiences. The communities we serve were often in the early stages 
of recovery from the early 2020 bushfires when FY21 began, and many still are. Of course the COVID-19 
pandemic continues today, with more virulent strains and challenges.
During the FY21 year, our mission was to broadcast the impacts of both, wherever we had flexibility 
in our programming. Unsurprisingly, local and national advertising was affected across all communities 
we serve. The 20% reduction in senior management and board of directors base salaries continued until 
September 2020. We reinstated senior management short and long term incentives in October 2020, 
after a 15 month COVID-induced “incentive holiday”. As you will see in this Report, they are prorated 
for the period.
Despite the difficult trading environment and significant disruption caused by the COVID-19 pandemic, 
the Company has been able to navigate through this difficult time, having strengthened its balance 
sheet to a $50,788,000 turnaround from June 30 2019. Then, we had net debt of $9,557,000. We begin the 
FY22 year with $41,231,000 of cash. While our advertising markets are volatile and operating expenses 
largely fixed, we have been very focused on costs. Finally, the Company has maintained a market leading 
revenue share of 40.4% in key markets.
As Chair of the Remuneration and Nomination Committee, I invite you to review the Remuneration 
Report and welcome your continued feedback and engagement.
Yours sincerely
Ms Cass O’Connor
Non-Executive Director and Chair of Remuneration and Nomination Committee
9
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Directors’ Report continued
REMUNERATION REPORT (AUDITED)
This Remuneration Report for the year ended 30 June 2021 outlines 
the remuneration arrangements of the Company and the Group 
in accordance with the requirements of the Corporations Act 2001 
(the Act) and its regulations. This information has been audited 
as required by section 308(3C) of the Act.
The Remuneration Report is presented under the following sections:
1.	 Remuneration Report Overview
2.	 Remuneration Governance
A.	 Remuneration and Nomination Committee
3.	 Executive Remuneration Arrangements
A.	 Remuneration Principles and Strategy
B.	 Remuneration Mix
4.	 Detail of Incentive Plans
A.	 Short Term Incentive Entitlements and Outcomes
B.	 Long Term Incentives
C.	 Executive Remuneration Outcomes (including link to performance)
5.	 Executive Contracts
6.	 Non-Executive Director Remuneration
1.	
REMUNERATION REPORT OVERVIEW
The Remuneration Report details the remuneration arrangements for key 
management personnel (KMP) who are defined as those persons having 
authority and responsibility for planning, directing and controlling the 
major activities of the Group, directly or indirectly, including any director 
(whether executive or otherwise).
For the purposes of this report, the term ‘executive’ includes the Chief 
Executive Officer (CEO), executive directors and senior executives of the 
Company and the Group. KMP for the year ended 30 June 2021 were:
KMP
POSITION
TERM AS KMP
Non-Executive Directors
I. McGill
Chair; Director
From 9 December 2020
C. O’Connor
Director
Full Year
J. Lowcock
Director
From 9 December 2020
B. Cubis
Director
From 15 April 2021
P. Macourt
Chair; Director
From 1 July 2020 
to 25 February 2021
I. Neal
Director
From 1 July 2020 
to 28 May 2021
Executive KMP
I. Audsley
CEO and Executive Director Full Year
D. Walker
Group General Manager 
Sales and Marketing
Full Year
J. Palisi
Chief Financial Officer
Full Year
2.	
REMUNERATION GOVERNANCE
A.	
Remuneration and Nomination Committee
The Board has appointed a Remuneration and Nomination Committee 
consisting of three independent non-executive directors (NEDs) to, 
amongst various responsibilities, review and make recommendations 
to the Board regarding:
•	 Executive management remuneration and incentives;
•	 Executive management performance against agreed performance 
targets; and
•	 The remuneration framework for directors.
During the financial year, the Remuneration and Nomination Committee 
held 2 meetings which were attended by all committee members.
The CEO and Company Secretary also attended the Remuneration and 
Nomination Committee meetings by invitation, where management 
input was required. The CEO and Company Secretary were not 
present during any discussions relating to their own remuneration 
arrangements. Further information on the Remuneration and Nomination 
Committee’s role, responsibilities and membership is available at 
www.primemedia.com.au/investors.
3.	
EXECUTIVE REMUNERATION 
ARRANGEMENTS
A.	
Remuneration Principles and Strategy
The Company’s executive remuneration strategy aims to attract, 
motivate and retain high performing individuals and align the interests 
of executives and shareholders. The Remuneration and Nomination 
Committee reviews total remuneration packages annually.
To this end, key objectives of the Company’s reward framework are 
to ensure that remuneration practices:
•	 Are aligned to Prime Media Group’s business strategy;
•	 Offer competitive remuneration;
•	 Provide strong linkage between individual and Group performance 
and rewards; and
•	 Align the interest of executives and shareholders.
The Company aims to reward executives with a level and mix of 
remuneration commensurate with their position and responsibilities 
within the Group and aligned with market practice. When referencing 
the external market, the Company has regard for media sector wages 
and remuneration offered amongst the pool of candidates for which 
it must compete for talent.
10

B.	
Remuneration Mix
The following table represents target remuneration at grant assuming that all performance conditions are met. The relative proportions of senior 
executive remuneration are as follows:
NAME
FIXED 
REMUNERATION
%
AT RISK
STI
%
AT RISK
LTI
%
TOTAL
%
TOTAL
AT RISK
%
CEO and Executive Director
I. Audsley
52%
26%
22%
100%
48%
Other KMP
D. Walker
53%
27%
20%
100%
47%
J. Palisi
61%
22%
17%
100%
39%
The ‘at risk’ component of the CEO package was subject to achievement of both short term and long term performance requirements linked to the 
Company’s strategy and long term shareholder wealth creation.
REMUNERATION 
COMPONENT
VEHICLE
PURPOSE
LINK TO PERFORMANCE
Fixed remuneration
Represented by total employment cost: 
comprises base salary, superannuation 
contributions and other discretionary 
and non‑discretionary benefits.
To provide competitive fixed 
remuneration set with reference to 
the median of comparable external 
market roles.
Company and individual performance 
are considered during the annual 
review process.
STI component
Paid in cash.
Rewards KMP for their contribution 
to achievement of Group and business 
unit outcomes, as well as individual 
Key Performance Indicators (KPIs).
Core Net Profit After Tax (NPAT);
Operational performance;
Development of plan to renew local 
sales performance; 
Development of a strategic plan to 
improve Prime’s gross profit margin; and
Risk management including 
commitment to Work Health Safety.
LTI component
Prime Media Group Limited Cash 
Settled Performance Plan.
Rewards KMP for their contribution 
to the creation of shareholder value 
over the longer term.
Performance is linked to achievement 
of STI targets over three financial years.
3.	
EXECUTIVE REMUNERATION ARRANGEMENTS (CONTINUED)
11
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Directors’ Report continued
4.	
DETAIL OF INCENTIVE PLANS
A.	
Short Term Incentive Entitlements and Outcomes
The Group operates an annual STI program that is available to key management personnel and awards a cash bonus subject to attainment of clearly 
defined Group wide, business unit and individual measures.
STI Performance Criteria
The actual STI payments awarded to each executive depend on the extent to which specific targets set at the beginning of the financial year are met. 
The targets consist of a number of KPIs covering financial and non-financial, corporate and individual measures of performance. A summary of the 
measures and weightings is set out below:
PERFORMANCE MEASURES
GROUP FINANCIAL 
PERFORMANCE MEASURES:
CORE NPAT
DIVISIONAL FINANCIAL 
PERFORMANCE MEASURES:
REVENUE GENERATION 
REVENUE YIELD
EXPENSE MANAGEMENT
NON-FINANCIAL MEASURES:
GROUP STRATEGY OPERATIONAL 
PERFORMANCE COMMITMENT 
TO RISK MANAGEMENT AND 
WORK HEALTH SAFETY
Chief Executive Officer
50%
–%
50%
Group GM Sales and Marketing
60%
30%
10%
Chief Financial Officer
40%
–%
60%
KEY PERFORMANCE OBJECTIVES
COMMENTARY
OUTCOMES
Group Financial Performance Measures
Expense Management 
Statutory net profit after tax of $19,545,000
Core net profit after tax of $12,254,000
Operational costs and capital expenditure within budget
Achieved
Achieved
Achieved
Divisional Financial Performance Measures
Revenue Generation
Revenue Yield 
Advertising revenue exceeded advertising revenue budgets
Partially achieved
Achieved
Achieved
Non-Financial Measures
Operational Performance Strategy
Strategy to renew local sales team performance
Development of strategic plan to improve Prime gross margin
Not achieved
Not achieved
Commitment to risk management and 
Work Health Safety
The Executive Risk Management Committee continued to promote 
a company‑wide culture of risk management and work health safety
Achieved
After consideration of performance against KPIs, the Remuneration and Nomination Committee considers and recommends to the Board, 
on an annual basis, the amount, if any, of STI to be paid to each executive. This process usually occurs within three months after the reporting date 
at which time a cash bonus is paid equivalent to achievement. The Board has agreed with the Remuneration and Nomination Committee that 513,768 
will be paid to the KMP for STI for this financial year.
12

B.	
Long Term Incentives
The Prime Media Group Limited Cash Settled Performance Plan has been designed to reward KMP performance over a three year period by offering 
a potential entitlement to cash payments linked to the Group’s share price performance and STI achievement over the same period.
The maximum long term incentives under the plan for the following KMP are as follows:
ENTITLEMENT
GRANT DATE
SHARE PRICE 
AT GRANT
MAXIMUM 
VALUE AT 
GRANT DATE 
($)
VESTING DATE
TRANCHE 1
VESTING DATE
TRANCHE 2
VESTING DATE
TRANCHE 3
Director
I. Audsley
2021
987,805
22/12/2020
$0.2050
337,500
Aug 2022
Aug 2023
Aug 2024
2020
–
–
–
450,000
–
–
–
2019
1,204,282
12/12/2018
$0.2242
450,000
Aug 2020
Aug 2021
Aug 2022
2018
1,000,000
23/1/2018
$0.4200
420,000
Aug 2019
Aug 2020
Aug 2021
Executive
D. Walker
2021
647,090
22/12/2020
$0.2050
178,058
Aug 2022
Aug 2023
Aug 2024
2020
–
–
–
237,411
–
–
–
2019
281,771
12/12/2018
$0.2242
189,000
Aug 2020
Aug 2021
Aug 2022
2018
443,926
23/1/2018
$0.4200
189,000
Aug 2019
Aug 2020
Aug 2021
J. Palisi
2021
345,732
22/12/2020
$0.2050
118,125
Aug 2022
Aug 2023
Aug 2024
2020
–
–
–
157,500
–
–
–
2019
561,998
12/12/2018
$0.2242
157,500
Aug 2020
Aug 2021
Aug 2022
2018
375,000
23/1/2018
$0.4200
157,500
Aug 2019
Aug 2020
Aug 2021
Under the cash-settled performance plan, eligible KMP will be granted notional share units, the value of which will vary with the Company’s share 
price over a three year vesting period. The amount of notional share units that vest will be linked to the employee’s STI performance measures as set 
by the Board at the beginning of each financial year. The entitlement vests in three equal tranches over three years. The value of notional share units 
at vesting will be equivalent to the Company’s share price at the date of vesting.
As demonstrated in the table above, KMP agreed to forgo their 2020 entitlement to a long term benefit under the cash settled plan due to the impact 
of the COVID-19 pandemic on the financial performance of the Group.
At the reporting date, $364,000 (2020: $223,000) had been accrued under the cash-settled performance plan in relation to the notional share units 
available from prior year entitlements which are yet to vest.
An employee will forfeit their entitlement to unvested notional share units if their employment ends prior to the vesting date. In the event of a change 
of control of the Company, an employee’s notional share units will vest on a pro-rata basis at the share price value on the date of change of control.
In August 2020 all KMP met the vesting conditions for tranche 2 of the 2018 entitlement and tranche 1 of the 2019 entitlement. However no amounts 
were paid to KMP as all agreed to forgo their 2020 entitlement due to the impact of the COVID-19 pandemic on the financial performance of the 
Group. Accordingly 1,288,992 notional share units from prior year entitlements were forgone and were not paid to KMP.
C.	
Executive Remuneration Outcomes (including link to performance)
Company performance and its link to Short Term Incentives
EXECUTIVE
FY21 STI 
ACCRUED
FY21 STI 
AWARD POOL
%
FY20 STI
PAID IN CASH
FY20 STI 
AWARD POOL
PAID
%
I. Audsley
$247,500
$412,500
60.0%
–
550,000
–%
D. Walker
$176,268
$236,601
74.5%
–
315,036
–%
J. Palisi
$90,000
$150,000
60.0%
–
160,000
–%
Total 
$513,768
$799,101
64.3%
–
1,025,036
–%
KMP agreed to forgo STI payments for the 2020 financial year due to the impact of the COVID-19 pandemic on the financial performance of the Group.
4.	
DETAIL OF INCENTIVE PLANS (CONTINUED)
13
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Directors’ Report continued
Table 1:  Remuneration for the year ended 30 June 2021
SHORT-TERM 
BENEFITS
POST 
EMPLOYMENT
LONG-TERM 
BENEFITS
CASH SETTLED 
PERFORMANCE 
PLAN EXPENSE 4
TOTAL
PERFORMANCE 
RELATED
SALARY & 
FEES 1
$
ANNUAL
LEAVE 2
$
CASH 
BONUS
$
NON-CASH
BENEFIT
$
SUPER­
ANNUATION
$
LONG SERVICE 
LEAVE 
PROVISION 3
$
$
$
%
Non-executive directors
I. McGill (Chair) – appointed 9 December 2020
50,281
–
–
–
4,777
–
–
55,058
0.0%
P.J. Macourt (Chair) – retired 25 February 2021
56,340
–
–
–
5,352
–
–
61,692
0.0%
C.A. O’Connor
82,888
–
–
–
7,874
–
–
90,762
0.0%
J. Lowcock - appointed 9 December 2020
53,784
–
–
–
53,784
0.0%
B. Cubis – appointed 15 April 2021
18,353
–
–
–
1,743
20,096
I.R. Neal – retired 28 May 2021
82,322
–
–
–
–
–
–
82,322
0.0%
Total non-executive directors
343,968
–
–
–
19,746
–
–
363,714
0.0%
Executive directors
I. Audsley
817,439
(19,865)
247,500
–
21,694
(53,693)
96,494
1,109,569
31.0%
Key management personnel
D. Walker
461,503
7,538
176,268
–
21,694
25,791
34,317
727,111
29.0%
J. Palisi
428,042
8,543
90,000
–
21,694
(3,415)
43,354
588,218
22.7%
Total executive KMP
1,706,984
(3,784)
513,768
–
65,082
(31,317)
174,165
2,424,898
28.4%
TOTAL
2,050,952
(3,784)
513,768
–
84,828
(31,317)
174,165
2,788,612
24.7%
1	
The amounts disclosed include the 20% reduction in salary and fees from 1 July 2020 to 27 September 2020 due to COVID-19 trading conditions.
2	
The amounts disclosed under this category represent amounts that accrued to each KMP during the year, by virtue of their service, less amounts for annual leave taken.
3	
The amounts disclosed under this category represents amounts that accrued to each KMP during the year by virtue of their service and do not represent payments made to KMP. The decline in long service leave entitlements was 
due to a decline in average earnings including bonuses.
4	
Cash settled performance plan expense represents amounts expensed under the performance plan and do not represent actual amounts paid to KMP. Amounts expensed in the financial year may be negative due to the fair value 
remeasurement of the liability based on best estimates of the number of awards expected to vest and the prevailing share price at the reporting date.
4.	
DETAIL OF INCENTIVE PLANS (CONTINUED)
14

Directors’ Report continued
4.	
DETAIL OF INCENTIVE PLANS (CONTINUED)
Table 2:  Remuneration for the year ended 30 June 2020
SHORT-TERM 
BENEFITS
POST 
EMPLOYMENT
LONG-TERM 
BENEFITS
CASH SETTLED 
PERFORMANCE 
PLAN EXPENSE 4
TOTAL
PERFORMANCE 
RELATED
SALARY & 
FEES 1
$
ANNUAL
LEAVE 2
$
CASH 
BONUS
$
NON-CASH
BENEFIT
$
SUPER­
ANNUATION
$
LONG SERVICE 
LEAVE 
PROVISION 3
$
$
$
%
Non-executive directors
P.J. Macourt (Chair) – appointed 19 December 2019
87,267 
–
–
–
8,290
–
–
95,557
0.0%
J.K. Hartigan (Chair) – retired 19 December 2019
43,555
–
–
–
4,138
–
–
47,693
0.0%
I.R. Neal
93,027
–
–
–
–
–
–
93,027
0.0%
C.A. O’Connor 
84,956 
–
–
–
8,071
–
–
93,027
0.0%
R.L. Sefton – resigned 13 February 2020
54,724
5,199
–
–
59,923
0.0%
Total non-executive directors
363,529
–
–
–
25,698
–
–
389,227
0.0%
Executive directors
I. Audsley
837,843
74,374
–
5,166
21,003
75,137
(52,641)
960,882
(5.5%)
Key management personnel
D. Walker
 465,590 
6,842
–
6,626
21,003
21,679
(31,270)
490,470
(6.4%)
J. Palisi
405,656
38,351
–
14,442
21,003
21,862
(4,930)
496,384
(1.0%)
Total executive KMP
1,709,089
119,567
–
26,234
63,009
118,678
(88,841)
1,947,736
(4.6%)
TOTAL
2,072,618
119,567
–
26,234
88,707
118,678
(88,841)
2,336,963
(3.8%)
1	
The amounts disclosed include the 20% reduction in salary and fees effective 10 May 2020 due to COVID-19 trading conditions.
2	
The amounts disclosed under this category represent amounts that accrued to each KMP during the year, by virtue of their service, less amounts for annual leave taken.
3	
The amounts disclosed under this category represents amounts that accrued to each KMP during the year by virtue of their service and do not represent payments made to KMP. 
4	
Cash settled performance plan expense represents amounts expensed under the performance plan and do not represent actual amounts paid to KMP. Amounts expensed in the financial year are negative due to the fair value 
remeasurement of the liability based on best estimates of the number of awards expected to vest and the prevailing share price at the reporting date.
15
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Directors’ Report continued
Table 3:  Equity holdings and transactions
BALANCE 
AT THE START
OF THE YEAR
PURCHASES AND 
OTHER CHANGES 
DURING THE YEAR
OTHER 
MOVEMENTS 1
BALANCE 
AT THE END
 OF THE YEAR 
Non-Executive Director
I.G. McGill
–
–
–
–
C.A. O’Connor
75,000
–
–
75,000
J. Lowcock
–
–
–
–
B.A. Cubis
–
–
–
–
P.J. Macourt (retired 25 February 2021)
–
–
–
–
I.R. Neal (retired 28 May 2021)
40,000
–
(40,000)
–
Executive Director
I. Audsley
974,300
–
–
974,300
Key Management Personnel
D. Walker
–
–
–
–
J. Palisi
168,992
–
–
168,992
1	
Other movements relate to the retirement of I.R. Neal as non-executive director of the Company on 28 May 2021.
The Prime Media Group Security Trading Policy applies to all NEDs and executives. The policy prohibits officers and employees from dealing in Company 
securities in a way that breaches insider trading laws or would compromise confidence in Prime’s investor practices. This policy is publicly disclosed and 
available at www.primemedia.com.au/investors.
5.	
EXECUTIVE CONTRACTS
Remuneration arrangements for KMP are formalised in employment agreements. Details of these contracts are provided below:
NAME
NOTICE PERIOD
TERMINATION PAYMENT
CEO and Executive Director
I. Audsley
12 months
12 months (fixed remuneration)
Other KMP
D. Walker
End of contract
Maximum of 6 months 
J. Palisi 
6 months
6 months (fixed remuneration)
Under the Prime Media cash settled long term incentive plan where a participant leaves before all Notional Share Units vest and becomes a good leaver 
the Board determines in its sole and absolute discretion to allow some or all of those Notional Share Units to vest. Under other leaver circumstances, 
such as termination for cause, all unvested Notional Share Units will lapse and be forfeited.
6.	
NON-EXECUTIVE DIRECTOR REMUNERATION
Remuneration Policy
The Board seeks to aggregate remuneration at the level that provides the Company with the ability to attract and retain directors of the highest 
calibre, whilst incurring a cost that is acceptable to shareholders.
All of the current NEDs carry an initial contract duration of three years that remains subject to their re-election by shareholders. The employment 
contracts for NEDs do not carry notice provisions or termination entitlements. Board fees are set with reference to comparable ASX-listed companies. 
The Company does not currently provide securities as part of NED remuneration and shareholder approval would be sought for this form of remuneration 
to be paid.
The amount of the aggregate remuneration sought to be approved by shareholders and the fee structure is reviewed from time to time against 
fees paid to NEDs of comparable companies. The Board also considers advice from external consultants when undertaking the review process. 
The aggregate fees paid to NEDs in the 2021 financial year were $343,968 (excluding superannuation) and included a temporary 20% reduction 
in directors’ fees for the period to September 2020 due to the adverse impact of the COVID-19 pandemic on the financial performance of the Group.
NED fees for the 2021 financial year are estimated to be $385,000, which is less than the determination made at the Annual General Meeting held 
in November 2007 when shareholders approved an aggregate fee pool of $750,000 per annum (excluding superannuation).
4.	
DETAIL OF INCENTIVE PLANS (CONTINUED)
16

Structure
NED remuneration consists of fixed annual directors’ fees only and therefore NED’s are not entitled to receive performance-based remuneration or any 
other entitlements that may be perceived to compromise their independence.
The rates and fees (inclusive of superannuation contributions) for the NEDs in 2021 financial year are as follows:
BOARD POSITION
ANNUALISED FEE
Chair
$100,000
NED Base Fee
$95,000
Committee Chair
Nil
Committee Member
Nil
As set out in Table 1 actual director fees paid during the financial year were less than the annualised fee due to the COVID-19 pandemic. Non executive 
directors agreed a temporary 20% reduction in annualised fees for the period May to September 2020.
Remuneration Consultants
To ensure the Board is fully informed when making decisions, the Remuneration and Nomination Committee has formalised policies that govern 
arrangements to engage independent remuneration consultants to provide independent advice and, where required, to make remuneration 
recommendations, free from the undue influence by members of the KMP.
The Committee completed a significant review of KMP remuneration during the 2018 financial year and has not engaged remuneration consultants 
since this time.
Additional statutory disclosures
Rounding
The amounts contained in the financial report have been rounded to the nearest $1,000 (where rounding is applicable) where noted ($’000) under the 
option available to the Company under ASIC Corporations (Rounding in Financial/Directors’ Reports) Instrument 2016/191. The Company is an entity 
to which this legislative instrument applies.
Auditor Independence and Non-Audit Services
The Directors have received and are satisfied with the ‘Auditor’s Independence Declaration’ provided by the Company’s external auditors, Ernst & Young, 
which is included on page 18.
Non-Audit Services
The following non-audit services were provided by the Group’s auditor, Ernst & Young. The directors are satisfied that the provision of the non-audit 
services is compatible with the general standard of independence for auditors imposed by the Corporations Act 2001. The nature and scope of each 
type of non-audit service provided means that the auditor’s independence was not compromised.
Ernst & Young received or are due to receive the following amounts for the provision of non-audit services:
 $
Tax compliance services
26,220
Assurance services not required by regulation
 8,544
Total
34,764
Corporate governance
In recognising the need for the highest standards of corporate behaviour and accountability, the directors of Prime Media Group Limited support and 
have, unless otherwise disclosed in the corporate governance statement, adhered to the principles of corporate governance set out in the 4th edition 
of the ASX Corporate Governance Principles and Recommendations. The Company’s corporate governance statement is available on the Company 
website www.primemedia.com.au/investors.
Signed in accordance with a resolution of the directors.
I. G. McGill 
Director
Sydney, 26 August 2021
6.	
NON-EXECUTIVE DIRECTOR REMUNERATION (CONTINUED)
17
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Auditor’s Independence Declaration
A member firm of Ernst & Young Global Limited 
Liability limited by a scheme approved under Professional Standards Legislation 
 
 
 
 
 
Ernst & Young 
200 George Street 
Sydney  NSW  2000 Australia 
GPO Box 2646 Sydney  NSW  2001 
 Tel: +61 2 9248 5555 
Fax: +61 2 9248 5959 
ey.com/au 
 
 
 
 
Auditor’s Independence Declaration to the Directors of Prime Media 
Group Limited 
 
 
As lead auditor for the audit of the financial report of Prime Media Group Limited for the financial year 
ended 30 June 2021, I declare to the best of my knowledge and belief, there have been:  
 
a)
no contraventions of the auditor independence requirements of the Corporations Act 2001 in 
relation to the audit; and   
b)
no contraventions of any applicable code of professional conduct in relation to the audit. 
 
This declaration is in respect of Prime Media Group Limited and the entities it controlled during the 
financial year. 
 
 
 
 
Ernst & Young 
 
 
 
 
Michael J Wright 
Partner 
26 August 2021 
 
 
18

FINANCIAL STATEMENTS	
Consolidated Statement of Profit or Loss and 
Other Comprehensive Income
20
Consolidated Statement of Financial Position
21
Consolidated Statement of Changes in Equity
22
Consolidated Statement of Cash Flows
23
NOTES TO THE FINANCIAL STATEMENTS
1.	
Summary of significant accounting policies
24
GROUP PERFORMANCE
2.	
Revenue
25
3.	
Expenses
26
4.	
Operating segments
26
5.	
Income tax
27
6.	
Earnings per share
30
OPERATING ASSETS AND LIABILITIES
7.	
Cash and short-term deposits
31
8.	
Intangible assets
31
9.	
Trade and other receivables
33
10.	 Other assets
33
11.	
Leases
34
12.	 Trade and other payables
35
13.	 Deferred income
35
14.	 Provisions
35
15.	 Property, plant and equipment
36
CAPITAL STRUCTURE AND FINANCIAL COSTS
16.	 Interest bearing loans and borrowings
37
17.	
Financial risk management objectives and policies
38
18.	 Contributed equity
40
19.	
Capital management
40
20.	 Retained earnings and reserves
41
21.	 Dividends paid and proposed
42
GROUP STRUCTURE
22.	 Investments in associates
42
23.	 Investments in subsidiaries
44
UNRECOGNISED ITEMS
24.	 Commitments
45
25.	 Contingent liabilities
46
OTHER
26.	 Related party disclosures
46
27.	
Parent entity information
48
28.	 Subsequent events
48
29.	 Auditor’s remuneration
48
30.	 Other accounting policies
49
31.	 Significant judgments and estimates
50
FINANCIALS
Directors’ Declaration
51
Independent Auditor’s Report
52
ASX INFORMATION
Shareholder information
56
Financial Statements  
Contents
19
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Consolidated Statement of Profit or Loss and Other 
Comprehensive Income 
For the year ended 30 June 2021
NOTES
CONSOLIDATED
2021
2020
$’000
$’000
Revenue and other income
Revenue from contracts with customers
2
168,581
159,850
Interest income
2
39
75
Other income
2
10,038
3,755
Total revenue and other income
178,658
163,680
Cost of sales
(95,224)
(93,594)
Gross profit
83,434
70,086
Broadcasting and transmission expenses
(37,993)
(40,297)
Administration and marketing expenses
(8,218)
(9,636)
Depreciation and amortisation
3
(9,059)
(10,076)
Impairment expense
15
–
(532)
Operating Profit
28,164
9,545
Finance costs
3
(274)
(527)
(Loss)/gain on equity accounted investments
22
(371)
194
Profit before income tax
27,519
9,212
Income tax expense
5
(7,974)
(2,601)
Profit for the year attributable to owners of the parent
19,545
6,611
Total comprehensive income attributable to owners of the parent
19,545
6,611
Basic Earnings per share (cents per share)
6
5.3
1.8
Diluted Earnings per share (cents per share)
6
5.3
1.8
The above Consolidated Statement of Profit or Loss and Other Comprehensive Income should be read in conjunction with accompanying notes.
20

Consolidated Statement of Financial Position
As at 30 June 2021
2021
2020
NOTES
$’000
$’000
ASSETS
Current Assets
Cash and short term deposits
7
41,231
17,148
Trade and other receivables
9
33,141
27,256
Intangible assets
8
3,000
3,000
Other assets
10
2,448
4,905
Total Current Assets 
79,820
52,309
Non-Current Assets
Investment in associates
22
–
121
Property, plant and equipment
15
17,224
18,696
Right-of-use assets
11
3,201
4,689
Intangible assets
8
3,066
6,160
Deferred tax assets
5
2,004
871
Other assets
10
348
488
Total Non-Current Assets 
25,843
31,025
Total Assets
105,663
83,334
LIABILITIES
Current Liabilities
Trade and other payables
12
8,723
7,766
Deferred income
13
3,519
2,098
Lease liabilities
11
1,560
1,606
Provisions
14
5,466
5,931
Current tax liabilities
5
2,711
31
Total Current Liabilities
21,979
17,432
Non-Current Liabilities
Deferred income
13
654
792
Lease liabilities
11
1,793
3,295
Provisions
14
340
463
Total Non-Current Liabilities
2,787
4,550
Total Liabilities
24,766
21,982
Net Assets
80,897
61,352
EQUITY
Equity attributable to equity holders of the parent interest
Contributed equity
18
310,262
310,262
Reserves
20
42,895
27,180
Accumulated losses
20
(272,260)
(276,090)
Parent Interests
80,897
61,352
Total Equity
80,897
61,352
The above Consolidated Statement of Financial Position should be read in conjunction with accompanying notes.
21
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Consolidated Statement of Changes in Equity
As at 30 June 2021
ISSUED
CAPITAL
ACCUMULATED
LOSSES
EMPLOYEE 
BENEFITS 
RESERVE
PROFITS 
RESERVE
TOTAL PARENT
ENTITY 
INTEREST
$’000
$’000
$’000
$’000
$’000
At 1 July 2020
310,262
(276,090)
3,722
23,458
61,352
Reclassification
–
3,722
(3,722)
–
–
Profit for the period
–
19,545
–
–
19,545
Profits reserved
–
(19,437)
–
19,437
–
Total comprehensive income/(expense) for the period
–
3,830
(3,722)
19,437
19,545
At 30 June 2021
310,262
(272,260)
–
42,895
80,897
ISSUED
CAPITAL
ACCUMULATED
LOSSES
EMPLOYEE 
BENEFITS 
RESERVE
PROFITS 
RESERVE
TOTAL PARENT
ENTITY 
INTEREST
$’000
$’000
$’000
$’000
$’000
At 1 July 2019
310,262
(276,306)
3,722
17,063
54,741
Profit for the period
–
6,611
–
–
6,611
Profits reserved
–
(6,395)
–
6,395
–
Total comprehensive income for the period
–
216
–
6,395
6,611
At 30 June 2020
310,262
(276,090)
3,722
23,458
61,352
The above Consolidated Statement of Changes in Equity should be read in conjunction with accompanying notes.
22

Consolidated Statement of Cash Flows
For the year ended 30 June 2021
CONSOLIDATED
2021
2020
NOTES
$’000
$’000
Operating activities
Receipts from customers (inclusive of GST)
182,861
189,763
Receipts from government grants (inclusive of GST)
9,102
1,989
Payments to suppliers and employees (inclusive of GST)
(157,871)
(160,523)
Interest received
39
82
Interest paid
(107)
(245)
Income tax paid 
(6,427)
(1,905)
Net cash flows from operating activities
7
27,597
29,161
Investing activities
Purchase of property, plant & equipment and intangible assets
(2,858)
(953)
Proceeds from sale of property, plant & equipment
1,320
–
Proceeds from sale of financial assets
117
–
Loan funds received from related entities
–
750
Loan funds paid to related entities
(250)
(300)
Net cash flows used in investing activities
(1,671)
(503)
Financing activities
Proceeds from borrowings 
–
18,000
Repayments of borrowings 
–
(34,000)
Payment of principal portion of lease liabilities
(1,663)
(1,564)
Debt facility establishment and commitment fees
(180)
(389)
Net cash flows used in financing activities
(1,843)
(17,953)
Net increase in cash and cash equivalents
24,083
10,705
Cash and cash equivalents at beginning of period
17,148
6,443
Cash and cash equivalents at end of period
7
41,231
17,148
The above Consolidated Statement of Cash Flows should be read in conjunction with accompanying notes.
23
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

1.	
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
The consolidated financial report of Prime Media Group Limited (the “Company”) for the year ended 30 June 2021 was authorised for issue in accordance 
with a resolution of the directors on 26 August 2021.
Prime Media Group Limited is a for profit company limited by shares incorporated in Australia whose shares are publicly traded on the Australian 
Securities Exchange.
The nature of the operations and principal activities of both Prime Media Group Limited (“the Company”) as an individual entity and the consolidated 
entity comprising Prime Media Group Limited and its subsidiaries (“the Group”) are described in the Directors’ Report.
A.	
Basis of preparation
The financial report is a general-purpose financial report, which has been prepared in accordance with the requirements of the Corporations Act 2001, 
Australian Accounting Standards and other authoritative pronouncements from the Australian Accounting Standards Board. The financial report has 
been prepared on a historical cost basis.
The financial report is presented in Australian dollars and all values are rounded to the nearest thousand dollars ($’000) unless otherwise stated under 
the option available to the Company under the Australian Securities and Investment Commission (ASIC) Legislative Instrument 2016/191. The Company 
is an entity to which this Legislative Instrument applies.
The consolidated financial statements provide comparative information in respect of the previous period. The information in prior periods may be restated 
to facilitate comparison with current year presentation and changes in accounting standards.
Significant accounting policies are provided throughout the notes to the financial statements.
B.	
Compliance with Australian Accounting Standards and International Financial Reporting Standards
The financial report complies with Australian Accounting Standards and International Financial Reporting Standards (IFRS) as issued by the 
International Accounting Standards Board.
C.	
Changes in accounting policies, disclosures, standards and interpretations
Changes in accounting policy and disclosures
The Group adopted all new and amended Australian Accounting Standards and Interpretations that became applicable during the current financial 
year. The Group has not early adopted any other standard, interpretation or amendment that has been issued but is not yet effective.
Several other amendments and interpretations apply from 1 July 2020, but do not have a significant impact on the consolidated financial statements 
of the Group.
All other accounting policies adopted are consistent with those of the previous financial year.
The following significant Australian Accounting Standards and Interpretations have recently been issued or amended, but are not yet effective:
TITLE
APPLICATION DATE OF 
STANDARD
APPLICATION DATE FOR 
GROUP
Improvements to AASB 2018-2020 cycle – Reference to the Conceptual Framework 
– Amendments to AASB 3
1 January 2022
1 July 2022
Improvements to AASB 2018-2020 cycle – Property, Plant and Equipment: Proceeds before 
intended use – Amendments to AASB 116
1 January 2022
1 July 2022
Improvements to AASB 2018-2020 cycle – Onerous Contracts – Costs of Fulfilling a Contract 
– Amendments to AASB 137
1 January 2022
1 July 2021
Classification of Liabilities as Current or Non-current – Amendments to AASB 101
1 January 2023
1 July 2023
The Group has elected not to early adopt any of the new standards or amendments in these financial statements. The Group does not expect the new 
standards or amendments will have a significant impact when applied in future periods.
24
Notes to the financial statements
For the year ended 30 June 2021

2.	
REVENUE
2021
2020
$’000
$’000
Advertising and other revenue from contracts with customers
168,581
159,850
Finance income
39
75
JobKeeper Payment Subsidy
3,413
3,114
PING grant revenue
4,123
–
Gain on sale of property
1,320
–
Gain on sale of investment
117
–
Other income
1,065
641
Total Revenue
178,658
163,680
On 17 June 2021, the Group completed the sale of property located in Bunbury, Western Australia recording a gain on sale of $1,320,000. The property 
was fully impaired in the prior year.
ACCOUNTING POLICY
Revenue from contracts with customers
Revenue from contracts with customers is recognised when control of the goods or services are transferred to the customer at an amount that 
reflects the consideration to which the Group expects to be entitled in exchange for those goods or services. As a television broadcaster, the 
Group contracts with media buyers and media agencies for the sale of advertising airtime to third party advertisers. Under AASB 15, the Group 
determines whether its performance obligation is to provide the good or service to media buyers and media agencies as the Group’s customers, 
or whether the Group’s customers are the third party advertisers. The Group’s customers are media buyers and media agencies and accordingly 
advertising revenue is recognised net of agency commission since this is treated as a payment made to a customer. The specific recognition 
criteria described below must also be met before revenue is recognised:
REVENUE CLASS
RECOGNITION CRITERIA
Advertising revenue
Revenue is recognised when the commercial advertisement has been broadcast. Where the Group 
has committed to delivering a specific viewer metric for an advertising campaign, then revenue for 
this performance obligation will be recognised when the viewer metric has been achieved.
Advertising revenue is recognised net of agency commission.
Advertising production revenue
Revenue is recognised when the production is complete and the customer invoiced.
Sales representation revenue
The performance obligation is satisfied when the advertising airtime is broadcast.
Other Income
Government grants
Government grants are recognised where there is reasonable assurance that the grant will be 
received and all attached conditions have been complied with.
i)	 Reimbursement of expense
Recognised in profit or loss on a systematic basis over the periods the related costs, which it is intended 
to compensate, are expensed.
ii)	 Reimbursement for cost of asset
Recognised in profit or loss over the useful life of the related asset on a systematic basis. When the 
Group receives grants of non-monetary assets, the assets and the grant are recorded at nominal 
amounts and released to profit or loss over the expected useful life in a pattern of consumption of the 
benefit of the underlying asset by equal annual installments.
Rental income
Rental income is recognised on a straight-line basis over the term of the lease.
Interest income
Interest revenue is recognised as it accrues, based on the effective yield of the financial asset.
25
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Notes to the financial statements continued
For the year ended 30 June 2021
3.	
EXPENSES
2021
2020
$’000
$’000
Finance Expenses 
Interest on debt and borrowings
–
72
Lease liability finance charges
107
152
Commitment fees and debt establishment fees amortisation
167
303
Total Finance Expenses
274
527
Employee Benefit Expense 
Wages and salaries
29,427
28,486
Superannuation expense
2,385
2,360
Other employee benefits expense
819
1,236
Total Employee Benefits Expense
32,631
32,082
Other Expenses 
Bad debts and movement in expected credit losses – trade debtors
(409)
11
Minimum lease payments – lease expenses
206
299
Depreciation and Amortisation Expense 
Property, plant and equipment depreciation
4,048
4,588
Right-of-use assets depreciation
1,647
1,639
Program rights amortisation
3,000
3,000
Intangible assets amortisation
364
849
Total Depreciation and Amortisation Expense
9,059
10,076
ACCOUNTING POLICY
Borrowing Costs
Borrowing costs are expensed in the period incurred. Borrowing costs consist of interest and other costs that an entity incurs in connection with 
the borrowing of funds.
Lease Expenses
Minimum lease payments in the current year are for low value assets and short-term leases that are expected to complete in less than 12 months 
and are recognised as an expense. 
4.	
OPERATING SEGMENTS
ACCOUNTING POLICY
An operating segment is a component of an entity that engages in business activities from which it may earn revenues and incur expenses, whose 
operating results are regularly reviewed by the entity’s chief operating decision maker to assess performance, make resource allocation decisions 
and for which discrete financial information is available.
Identification of reportable segments
The Group operates as a single regional free-to-air television broadcasting segment. The Group holds commercial television licences to broadcast 
in regional New South Wales, the Australian Capital Territory, regional Victoria, the Gold Coast area of Southern Queensland and regional Western 
Australia. The majority of the Group’s television programming is supplied through a program supply agreement with the Seven Network and 
broadcast in regional areas under the PRIME7 brand on the east coast of Australia and the GWN7 brand in regional Western Australia.
The Board and Executive monitor the operating performance of the segment based on internal reports and discrete financial information that 
is reported to the Board on at least a monthly basis.
26

5.	
INCOME TAX
The major components of income tax expense are:
2021
2020
$’000
$’000
Consolidated Statement of Profit or Loss
Current income tax
Current income tax charge
9,081
3,703
Adjustments in respect of current income tax of previous years
26
(173)
Deferred income tax
Relating to origination and reversal of temporary differences
(1,106)
(958)
Adjustments in respect of deferred income tax of previous years
(27)
29
Income tax expense in the Consolidated Statement of Profit or Loss
7,974
2,601
A reconciliation between tax expense and the product of accounting profit before income tax multiplied by Australia’s domestic income tax rate 
is as follows:
2021
2020
$’000
$’000
Accounting profit before income tax
27,519
9,212
Prima facie tax expense at 30% (2020: 30%)
8,255
2,764
Expenses not deductible for tax
150
123
Income not assessable for tax
(430)
(148)
Adjustments in respect of tax of previous years
(1)
(144)
Derecognition of deterred tax assets
–
6
Income tax expense reported in the Statement of Profit or Loss
7,974
2,601
Effective tax rate
29.0%
28.2%
Deferred tax assets and liabilities
2021
2021
2020
2020
$’000
$’000
$’000
$’000
CURRENT
DEFERRED
CURRENT
DEFERRED
INCOME TAX
INCOME TAX
INCOME TAX
INCOME TAX
Opening balance
(31)
871
1,594
(58)
Charged to income
(9,107)
1,133
(3,530)
929
Other payments and receipts
6,427
–
1,905
–
Closing balance
2,711
2,004
(31)
871
Tax expense in statement of profit or loss and other comprehensive income
7,974
2,601
Amounts recognised in the statement of financial position:
Deferred tax asset
2,004
871
2,004
871
27
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Notes to the financial statements continued
For the year ended 30 June 2021
 
STATEMENT OF 
FINANCIAL POSITION
2021
2020
$’000
$’000
Deferred income tax as at 30 June relates to the following:
Deferred tax liabilities
Accelerated depreciation for tax
(18)
(18)
Right-of-use assets
(960)
(1,407)
Prepaid expenses deductible for tax
(116)
(137)
Income not yet assessable for tax
(1)
(242)
Intangible assets – Program Rights deductible for tax
(1,800)
(2,700)
(2,895)
(4,504)
Set-off of deferred tax assets
2,895
4,504
Net deferred tax liabilities
–
–
Deferred tax assets
Expenses not yet deductible for tax
2,998
2,794
Deferred income
238
279
Lease liabilities
1,006
1,470
Business related costs
361
520
Other
296
312
4,899
5,375
Set-off of deferred tax liabilities
(2,895)
(4,504)
Net deferred tax assets
2,004
871
Income tax losses
2021
2020
$’000
$’000
Deferred tax assets arising from tax losses of a controlled entity which at balance date are recognised as being highly 
probable of recovery. These losses relate to the Australian Tax Consolidated Group.
–
–
Deferred tax assets have not been recognised for the Group’s carried forward capital losses of $91,460,000 as there is no evidence of recoverability 
in the near future. These losses relate to discontinued operations of prior years.
Tax consolidation
(i)	
Members of the tax consolidated group and the tax sharing arrangements
Effective 1 July 2002, for the purposes of income taxation, Prime Media Group Limited and its 100% owned Australian resident subsidiaries formed 
a tax consolidated group. Prime Media Group Limited is the head entity of the tax consolidated group. Members of the tax consolidated group have 
entered into a tax sharing agreement that provides for the allocation of income tax liabilities between the entities should the head entity default on its 
tax payment obligations. No amounts have been recognised in the financial statements in respect of this agreement on the basis that the possibility 
of default is remote.
(ii)	
Tax effect accounting by members of the consolidated group
Measurement method adopted under UIG 1052 Tax Consolidation Accounting
The head entity and the controlled entities in the tax consolidated group continue to account for their own current and deferred tax amounts. The Group 
has applied the Group Allocation approach in determining the appropriate amount of current taxes and deferred taxes to allocate to members of the tax 
consolidated group. The current and deferred tax amounts are measured in a systematic manner that is consistent with the broad principles in AASB 112 
Income Taxes. The nature of the tax funding agreement is discussed further below.
In addition to its own current and deferred tax amounts, the head entity also recognises current tax liabilities (or assets) and deferred tax assets arising 
from unused tax losses and unused tax credits from controlled entities in the tax consolidated group.
Nature of the tax funding agreement
Members of the tax consolidated group have entered into a tax funding agreement. The tax funding agreement provides for the allocation of current 
taxes to members of the tax consolidated group in accordance with their taxable income for the period, while deferred taxes are allocated to members 
of the tax consolidated group in accordance with the principles of AASB 112 Income Taxes. Allocations under the tax funding agreement are made 
at the end of each half year.
The allocation of taxes under the tax funding agreement is recognised as an increase/decrease in the subsidiaries’ intercompany loan accounts with 
the tax consolidated group head company, Prime Media Group Limited. In accordance with UIG 1052: Tax Consolidation Accounting, the Group has 
applied the “separate taxpayer within group” approach in determining the appropriate amount of current taxes to allocate to members of the tax 
consolidated group.
5.	
INCOME TAX (CONTINUED)
28

Prime Media Group Limited has recognised the following amounts as tax consolidation contribution adjustments:
PRIME MEDIA GROUP LIMITED
2021
$’000
2020
$’000
Total increase to inter-company assets of Prime Media Group Limited
9,260
3,763
ACCOUNTING POLICY
Current Income Taxes
Current tax assets and liabilities for the current period are measured at the amount expected to be recovered from or paid to the taxation 
authorities. The tax rates and tax laws used to compute the amount are those that are enacted or substantively enacted at the reporting date.
Current income tax relating to items recognised directly in equity is recognised in equity and not in the statement of profit or loss. Management 
periodically evaluates positions taken in the tax returns with respect to situations in which applicable tax regulations are subject to interpretation 
and establishes provisions where appropriate.
Deferred Income Taxes
Deferred tax is provided using the liability method on temporary differences between the tax bases of assets and liabilities and their carrying 
amounts for financial reporting purposes at the reporting date. Deferred income tax liabilities are recognised for all taxable temporary 
differences except:
•	 when the deferred tax liability arises from the initial recognition of goodwill or of an asset or liability in a transaction that is not a business 
combination and that, at the time of the transaction, affects neither the accounting profit nor taxable profit or loss.
•	 in respect of taxable temporary differences associated with investments in subsidiaries, associates and interests in joint ventures, when the 
timing of the reversal of the temporary differences can be controlled and it is probable that the temporary differences will not reverse in the 
foreseeable future.
Deferred tax assets are recognised for all deductible temporary differences, the carry forward of unused tax credits and any unused tax losses. 
Deferred tax assets are recognised to the extent that it is probable that taxable profit will be available against which the deductible temporary 
differences, and the carry forward of unused tax credits and unused tax losses can be utilised, except:
•	 when the deferred tax asset relating to the deductible temporary difference arises from the initial recognition of an asset or liability in 
a transaction that is not a business combination and, at the time of the transaction, affects neither the accounting profit nor taxable profit 
or loss.
•	 in respect of deductible temporary differences associated with investments in subsidiaries, associates and interests in joint ventures, deferred 
tax assets are recognised only to the extent that it is probable that the temporary differences will reverse in the foreseeable future and taxable 
profit will be available against which the temporary differences can be utilised.
The carrying value of deferred tax assets is reviewed at each reporting date and reduced to the extent that it is no longer probable that sufficient 
taxable profit will be available to allow all or part of the deferred tax asset to be utilised.
Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the year when the asset is realised or the liability 
settled, based on tax rates (and tax laws) that have been enacted or substantively enacted at the reporting date. Deferred tax assets and deferred 
tax liabilities are offset if a legally enforceable right exists to set off current tax assets against current income tax liabilities and the deferred taxes 
relate to the same taxable entity and the same taxation authority.
Goods and Services Tax
Revenues, expenses and assets are recognised net of the amount of GST. The net amount of GST recoverable from, or payable to, the taxation 
authority is included as part of receivables or payables in the statement of financial position. Commitments and contingencies are disclosed net 
of the amount of GST recoverable from, or favourable to, the taxation authority. Cash flows are included in the statement of cash flows on a gross 
basis and the GST component of the cash flows arising from investing and financing activities, which is recoverable from, or payable to, the 
taxation authority is classified as part of operating cash flows. 
5.	
INCOME TAX (CONTINUED)
29
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Notes to the financial statements continued
For the year ended 30 June 2021
6.	
EARNINGS PER SHARE
2021
2020
Basic earnings per share (cents per share)
5.3
1.8
Diluted earnings per share (cents per share)
5.3
1.8
ACCOUNTING POLICY
Basic Earnings Per Share
Basic earnings per share (EPS) is calculated by dividing net profit for the year attributable to ordinary equity holders of the parent by the weighted 
average number of ordinary shares outstanding during the year.
Diluted Earnings Per Share
Diluted earnings per share is calculated by dividing the net profit attributable to ordinary equity holders of the parent by the weighted average 
number of ordinary shares outstanding during the year plus the weighted average number of ordinary shares that would be issued on the 
conversion of all the dilutive potential ordinary shares into ordinary shares.
The following reflects the income and share data used in the basic and diluted earnings per share computations:
2021
2020
$’000
$’000
Earnings used in calculating basic and diluted earnings per share
19,545
6,611
2021
NUMBER OF 
SHARES
2020
NUMBER OF 
SHARES
Weighted average number of ordinary shares used in calculating basic EPS:
366,330,303
366,330,303
Weighted average number of ordinary shares used in calculating diluted EPS:
366,330,303
366,330,303
There have been no other transactions involving ordinary shares or potential ordinary shares between the reporting date and the completion of the 
financial statements.
30

7.	
CASH AND SHORT-TERM DEPOSITS
2021
2020
$’000
$’000
Cash balance comprises:
Cash at bank and on hand
41,231
17,148
Closing cash balance
41,231
17,148
ACCOUNTING POLICY
Cash and short-term deposits
Cash and short-term deposits in the statement of financial position comprise cash at bank and on hand. For the purpose of the consolidated 
statement of cash flows, cash and short term deposits consist of cash and short-term deposits.
2021
2020
RECONCILIATION OF THE NET PROFIT AFTER TAX TO THE NET CASH FLOWS FROM OPERATIONS
$’000
$’000
Profit after tax 
19,545
6,611
Non-cash adjustment for:
Depreciation and amortisation 
6,059
7,076
Amortisation of program rights
3,000
3,000
Net (gain)/loss on disposal of property, plant and equipment
(1,350)
43
Net gain on disposal of financial assets
(117)
–
Impairment
–
532
Loss/(gain) on equity accounted investments
371
(194)
Debt facility establishment and commitment fee amortisation
211
293
(Increase)/Decrease in trade and other receivables
(5,885)
10,065
Decrease/(Increase) in prepayments
2,566
(86)
(Decrease)/Increase in provisions
(590)
1,194
Increase in trade and other payables
957
336
Increase/(Decrease) in deferred income
1,283
(402)
Decrease in deferred tax liabilities
(1,133)
(888)
Increase in tax provision
2,680
1,581
Net cash flow from operating activities
27,597
29,161
8.	
INTANGIBLE ASSETS
2021
2020
$’000
$’000
Program rights
6,000
9,000
Business software, development costs including websites
66
160
Television broadcast licences
–
–
Infrastructure access licences
–
–
6,066
9,160
ACCOUNTING POLICY
A summary of the policies applied to the Group’s intangible assets is as follows:
TELEVISION BROADCAST LICENCES
PROGRAM RIGHTS, INFRASTRUCTURE ACCESS LICENCES, 
BUSINESS SOFTWARE AND DEVELOPMENT COSTS
Useful lives:
Indefinite
Finite
Amortisation method used
Not amortised or revalued
Amortised on a straight-line basis over the period 
of the expected future benefit
Internally generated or acquired
Acquired
Internally generated / Acquired
31
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Notes to the financial statements continued
For the year ended 30 June 2021
Program Rights
Consists of television program rights arising from the Group’s program supply agreement with the Seven Network. Program Rights represent the 
purchased rights to broadcast certain programs at some time in the future. These program rights are amortised to the profit and loss over the term 
of the contract to which the rights relate. The carrying value of the rights is cost less accumulated amortisation and impairment losses.
Business Software and development costs including websites
Business software and development costs represent the cost to implement a television sales and traffic software system and a newsroom management 
system. Amortisation of the asset begins when the development is complete and the asset is available for use. The carrying value of the software and 
development costs is cost less accumulated amortisation and impairment losses.
Television Broadcast Licences
Television broadcast licences have been acquired through business combinations and consist of the right to broadcast television to specific market areas. 
The licences are carried at cost less accumulated impairment losses. The licences are subject to renewal by the Australian Communications and Media 
Authority at no significant cost to the Company. The directors have no reason to believe the licences will not be renewed at the end of their current legal 
terms and have not identified any factor that would affect their useful life. These assets are not amortised but are tested for impairment annually.
Infrastructure Access Licences
Infrastructure access licenses represent licences acquired to use transmission facilities for initial periods up to 10 years. The licences are amortised 
to the profit and loss over the term of the licence.
Reconciliation of carrying amounts at the beginning and end of the period.
BROADCAST 
LICENCES
PROGRAM 
RIGHTS
INFRASTRUCTURE 
ACCESS LICENCE
BUSINESS 
SOFTWARE 
AND 
DEVELOPMENT 
COSTS INCL 
WEBSITES
TOTAL
$’000
$’000
$’000
$’000
$’000
Cost
At 1 July 2019
182,963
15,000
5,138
18,304
221,405
Additions
–
–
266
6
272
Disposals
–
–
–
(143)
(143)
At 30 June 2020
182,963
15,000
5,404
18,167
221,534
Additions
–
–
249
21
270
Disposals
–
–
–
(3)
(3)
At 30 June 2021 
182,963
15,000
5,653
18,185
221,801
Amortisation and impairment
At 1 July 2019
(182,963)
(3,000)
(5,138)
(17,424)
(208,525)
Amortisation charges
–
(3,000)
(266)
(583)
(3,849)
At 30 June 2020
(182,963)
(6,000)
(5,404)
(18,007)
(212,374)
Amortisation charges
–
(3,000)
(249)
(115)
(3,364)
Disposals
–
–
–
3
3
At 30 June 2021
(182,963)
(9,000)
(5,653)
(18,119)
(215,735)
Net Book Value
At 30 June 2021
–
6,000
–
66
6,066
Total Current
–
3,000
–
–
3,000
Total Non-Current
–
3,000
–
66
3,066
At 30 June 2020
–
9,000
–
160
9,160
Total Current
–
3,000
–
–
3,000
Total Non-Current
–
6,000
–
160
6,160
8.	
INTANGIBLE ASSETS (CONTINUED)
32

9.	
TRADE AND OTHER RECEIVABLES
2021
2020
$’000
$’000
Current
Trade receivables
30,427
24,374
Other receivables
2,849
3,150
Related party receivables
179
512
33,455
28,036
Allowance for expected credit losses
(314)
(780)
Carrying amount of trade and other receivables
33,141
27,256
ACCOUNTING POLICY
Trade Receivables
Trade receivables are carried at original invoice amount less an allowance charge for expected credit losses (ECL). Trade receivables are generally 
settled within 30 to 45 days and are not interest bearing. Due to the short term nature of these receivables, their carrying value is assumed to 
approximate their fair value. The collectability of trade receivables is reviewed on an ongoing basis and bad debts are written off when identified.
Having adopted AASB 9 Financial Instruments, the Group applies a forward-looking ECL approach to account for impairment losses for financial 
assets, including trade and other receivables. The ECL approach is based on the Group’s historical credit loss experience, adjusted for forward-
looking factors specific to trade and other receivables and the economic environment. An impairment provision equivalent to the expected credit 
loss is recorded without regard for evidence of an actual loss event.
The maximum exposure to credit risk is the fair value of receivables (refer to Note 17 regarding information on the Group’s exposure to credit and 
market risk).
Refer to Note 26 for details on related parties.
Provision for expected credit loss
Set out below is the movement in the provision for expected credit losses of trade receivables:
2021
2020
$’000
$’000
At July 1
780
816
Movement for the year
(428)
(2)
Amounts written off
(38)
(34)
At June 30
314
780
The Group recognises an allowance for expected credit losses based on historical credit loss experience, adjusted for forward-looking factors specific 
to the accounts receivable balance and the economic environment.
10.	 OTHER ASSETS
2021
2020
$’000
$’000
Current
Prepayments
2,448
4,905
Non-current
Prepayments
348
488
Total
2,796
5,393
ACCOUNTING POLICY
Prepayments
Prepayments are recognised when a payment is made for goods or services the Group expects to receive or consume in future periods. 
Prepayments are expensed to profit or loss as they are received or consumed.
33
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Notes to the financial statements continued
For the year ended 30 June 2021
11.	 LEASES
Group as a lessee
The Group has lease contracts for various office buildings, transmission sites, motor vehicles and other equipment used in its operations. Leases 
of property and sites generally have remaining lease terms of between three and seven years. The Group’s obligations under its leases are secured 
by the lessor’s title to the leased assets. Generally, the Group is restricted from assigning and subleasing the leased assets.
The Group applies the ‘short-term lease’ recognition exemptions for leases with lease terms of 12 months or less.
Set out below are the carrying amounts of right-of-use assets recognised and the movements during the period:
OFFICE 
BUILDINGS
TRANSMISSION 
SITES
TOTAL
$’000
$’000
$’000
Cost
As at 30 June 2019
4,472
784
5,256
Additions
1,064
8
1,072
Depreciation
(1,455)
(184)
(1,639)
As at 30 June 2020
4,081
608
4,689
Additions
947
–
947
Modifications
(788)
–
(788)
Depreciation
(1,466)
(181)
(1,647)
As at 30 June 2021
2,774
427
3,201
Set out below are the carrying amounts of lease liabilities and the movements during the period:
As at 30 June 2019
4,572
822
5,394
Additions
1,061
8
1,069
Accretion of interest
130
22
152
Payments
(1,519)
(195)
(1,714)
As at 30 June 2020
4,244
657
4,901
Additions
955
–
955
Modifications
(832)
(8)
(840)
Accretion of interest
98
17
115
Payments
(1,582)
(196)
(1,778)
At 30 June 2021
2,883
470
3,353
Total Current
1,380
180
1,560
Total Non-Current
1,503
290
1,793
The following are amounts recognised in profit or loss:
2021
2020
$’000
$’000
Depreciation expense of right-of-use assets
1,647
1,639
Interest expense on lease liabilities
115
152
Expense relating to short-term leases (included in broadcasting and transmission expenses)
206
299
Total amount recognised in profit or loss
1,968
2,090
The Group has several lease contracts that include extension and termination options. These options are negotiated by management to provide flexibility 
in managing the leased asset portfolio and align with the Group’s business needs. Management exercises significant judgement in determining whether 
these extension and termination options are reasonably certain to be exercised (refer to Note 31).
Set out below are the undiscounted potential future rental payments relating to periods following the exercise date of extension options that are not 
included in the lease term:
WITHIN FIVE 
YEARS
$’000
MORE THAN 
FIVE YEARS
$’000
TOTAL
$’000
2021
Extension options expected not to be exercised
2,517
417
2,934
Total
2,517
417
2,934
2020
Extension options expected not to be exercised
2,235
1,009
3,244
Total
2,235
1,009
3,244
34

12.	 TRADE AND OTHER PAYABLES
2021
2020
$’000
$’000
Current
Trade payables
742
1,151
Accrued expenses
5,477
5,459
Accrued employee entitlements
2,504
1,156
Total
8,723
7,766
ACCOUNTING POLICY
Trade Payables and Other Accrued Expenses
Liabilities for trade creditors and other amounts are carried at amortised cost, which is the fair value of the consideration to be paid in the future 
for goods and services received. Trade payables are non-interest bearing and are normally settled on 30 day terms.
Due to the short-term nature of these payables, their carrying value is considered to approximate their fair value.
Accrued employee entitlements
Liabilities for wages and salaries are measured at the amounts expected to be paid when the liabilities are settled.
13.	 DEFERRED INCOME
2021
2020
$’000
$’000
Current
Deferred income
3,519
2,098
Total
3,519
2,098
Non-current
Deferred income
654
792
Total
654
792
Deferred income includes the Group’s obligations for monies received but not earned from the Public Interest News Gathering grant totalling 
$568,000. The Group expects to complete its obligations under the grant in August 2021.
2021
2020
$’000
$’000
As at 1 July
2,890
3,294
Deferred during the year
10,818
5,161
Recognised as revenue during the year
(9,535)
(5,565)
As at 30 June
4,173
2,890
14.	 PROVISIONS
2021
2020
$’000
$’000
Current
Annual leave
2,429
2,413
Long service leave
2,944
2,785
Advertising make good provision
93
733
Total
5,466
5,931
Non-current
Long service leave
340
463
Total
340
463
ACCOUNTING POLICY
Provisions
Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, it is probable that an outflow 
of resources embodying economic benefits will be required to settle the obligation and a reliable estimate can be made of the amount of the 
obligation. When the Group expects some or all of a provision to be reimbursed the reimbursement is recognised as a separate asset but only when 
the reimbursement is virtually certain. The expense relating to any provision is presented in the statement of profit or loss net of any reimbursement.
35
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Notes to the financial statements continued
For the year ended 30 June 2021
15.	 PROPERTY, PLANT AND EQUIPMENT
LAND AND 
BUILDINGS 1
LEASEHOLD 
IMPROVEMENTS
PLANT AND 
EQUIPMENT
TOTAL
$’000
$’000
$’000
$’000
Cost or valuation
At 1 July 2019
11,905
1,947
86,426
100,278
Additions
–
12
834
846
Disposals
–
–
(756)
(756)
Reclassification from available for sale assets
885
–
1,873
2,758
At 30 June 2020
12,790
1,959
88,377
103,126
Additions
–
1
2,586
2,587
Disposals
(902)
–
(2,424)
(3,326)
Classification transfer
(11)
–
11
–
At 30 June 2021
11,877
1,960
88,550
102,387
Depreciation and amortisation
At 1 July 2019
(5,344)
(1,373)
(71,203)
(77,920)
Depreciation charges
(350)
(143)
(4,095)
(4,588)
Disposals
–
–
723
723
Reclassification from available for sale assets
(329)
–
(1,784)
(2,113)
Impairment 2
(492)
–
(40)
(532)
At 30 June 2020
(6,515)
(1,516)
(76,399)
(84,430)
Depreciation charges
(358)
(100)
(3,590)
(4,048)
Disposals
892
–
2,423
3,315
Classification transfer
1
–
(1)
–
At 30 June 2021
(5,980)
(1,616)
(77,567)
(85,163)
Net Book Value
At 30 June 2021
5,897
344
10,983
17,224
At 30 June 2020
6,275
443
11,978
18,696
1	
Includes land located in the Australian Capital Territory, under the ACT legislation, the land has a 99-year lease period, and also includes Leasehold Strata Units located 
in Sydney, which are held under a 99 year lease.
2	
Property located in Bunbury, Western Australia was fully impaired in the prior year.
Land and Buildings includes properties in Canberra and Sydney with a carrying value of $5,290,000. Based on external valuations, the estimated 
realisable value is $12,000,000 less selling costs.
ACCOUNTING POLICY
Property, plant and equipment
Plant and equipment is stated at cost, net of accumulated depreciation and accumulated impairment losses, if any. When significant parts of 
property, plant and equipment are required to be replaced at intervals, the Group recognises such parts as individual assets with specific useful 
lives and depreciates them accordingly.
Land and buildings are measured at cost less accumulated depreciation on buildings and accumulated impairment losses.
Depreciation is calculated on a straight-line basis on all property, plant and equipment, other than freehold and leasehold land, over the 
estimated useful life of the assets as follows:
Major depreciation periods are:
	– Land:
Not depreciated
	– Freehold buildings:
40 years
	– Leasehold improvements:
The shorter of useful life and lease term
	– Plant and equipment:
5 years
	– Motor vehicles:
5 years
An item of property, plant and equipment and any significant part initially recognised is derecognised upon disposal or when no future economic 
benefits are expected from its use or disposal. Any gain or loss arising on de-recognition of the asset (calculated as the difference between the 
net disposal proceeds and the carrying amount of the asset) is included in the statement of profit or loss when the asset is derecognised.
The residual values, useful lives and methods of depreciation of property, plant and equipment are reviewed at each financial year end and 
adjusted prospectively, if appropriate.
The Group classifies non-current assets and disposal groups as held for sale if their carrying amounts will be recovered principally through a sale 
transaction rather than through continuing use. Non-current assets and disposal groups classified as held for sale are measured at the lower of their 
carrying amount and fair value less costs to sell. Costs to sell are the incremental costs directly attributable to the sale, excluding the finance costs and 
income tax expense. The criteria for held for sale classification is regarded as met only when the sale is highly probable and the asset or disposal group 
is available for immediate sale in its present condition. Management must be committed to the sale within one year from the date of classification.
Property, plant and equipment is not depreciated or amortised once classified as held for sale. Assets and liabilities classified as held for sale are 
presented separately as current items in the statement of financial position.
36

16.	 INTEREST BEARING LOANS AND BORROWINGS
2021
2020
MATURITY
$’000
$’000
Non-current
$10 million secured bank loan facility (2020: $20 million)
2023
–
–
Total
–
–
ACCOUNTING POLICY
Borrowing Costs
Borrowing costs consist of interest and other costs that an entity incurs in connection with the borrowing of funds.
Subsequent Measurement
Loans and borrowings
After initial recognition, interest-bearing loans and borrowings are subsequently measured at amortised cost using the effective interest rate 
method. Gains and losses are recognised in the statement of profit or loss when the liabilities are derecognised as well as through the effective 
interest rate amortisation process.
Amortised cost is calculated by taking into account any discount or premium on acquisition and fees or costs that are an integral part of the 
effective interest rate. The effective interest rate amortisation is included in finance costs in the statement of profit or loss.
Derecognition
A financial liability is derecognised when the obligation under the liability is discharged or cancelled, or expires. When an existing financial 
liability is replaced by another from the same lender on substantially different terms, or the terms of an existing liability are substantially modified, 
such an exchange or modification is treated as a derecognition of the original liability and the recognition of a new liability, and the difference 
in the respective carrying amounts is recognised in the statement of profit or loss.
Terms and conditions
Secured Bank Loan Facility
At the reporting date, the Company had access to an undrawn $10 million bank loan facility with the ANZ Bank. The facility limit reduced from 
$20 million to $10 million during the period in line with the terms of the Amendment and Restatement Deed executed in the prior year. The facility 
is secured by a charge over the assets of the borrower group comprising all wholly owned entities, but excluding Broadcast Production Services 
Pty Limited and its subsidiaries.
The parent entity and certain controlled entities have potential financial liabilities which may arise from certain contingencies disclosed in Note 25. 
However the directors do not expect those potential financial liabilities to crystallise into obligations. No material losses are expected and as such, 
the fair values disclosed are the directors’ estimate of amounts that will be payable by the Group.
Details regarding interest rate risk are disclosed in Note 17.
Defaults and breaches
During the current and prior years, there were no defaults or breaches on any loan facilities or arrangements.
37
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Notes to the financial statements continued
For the year ended 30 June 2021
17.	 FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES
The Group’s principal financial liabilities comprise trade and other payables and lease liabilities. The Group also has access to a secured bank loan 
facility which was undrawn at the reporting date. The main purpose of these financial liabilities is to finance the Group’s operations. The Group’s 
principal financial assets include trade and other receivables, cash and short-term deposits that are derived directly from its operations.
The Group is exposed to market risk, credit risk and liquidity risk. The Group’s senior management oversee the management of these risks. The Board 
of directors reviews risks in accordance with its approach to risk management as set out in the Directors’ Report and the Group’s Corporate Governance 
Statements which are displayed on the Company’s website www.primemedia.com.au/investors.
Interest rate risk
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in market interest rates. 
The Group’s exposure to market interest rates is negligible while the debt facility with the ANZ remains undrawn.
At balance date, the Group had the following mix of financial assets and liabilities exposed to interest rate risk:
2021
2020
$’000
$’000
Financial Assets
Cash and short-term deposits
41,231
17,148
41,231
17,148
Financial Liabilities
Lease Liabilities
(3,353)
(4,901)
Secured bank loan facility
–
–
(3,353)
(4,901)
Net exposure
37,878
12,247
The following sensitivity analysis is based on the interest rate risk exposures in existence at the reporting date. At 30 June 2021, if interest rates had 
moved, as illustrated in the table below, with all other variables held constant, post tax profit and equity would have been affected as follows:
POST TAX PROFIT
HIGHER/ (LOWER)
EQUITY
HIGHER/ (LOWER)
2021
2020
2021
2020
JUDGEMENTS OF REASONABLY POSSIBLE MOVEMENTS:
$’000
$’000
$’000
$’000
Consolidated
+0.25% (25 basis points)
72
30
–
–
-0.25% (25 basis points)
(72)
(30)
–
–
Credit risk
Credit risk is the risk that a counterparty will not meet its obligations under a financial instrument or customer contract, leading to a financial loss. 
The Group is exposed to credit risk from its operating activities, primarily for trade receivables and from its financing activities, including deposits 
with banks and financial institutions.
It is the Group’s policy that all customers who trade on credit terms are subject to credit verification procedures including an assessment of their 
independent credit rating, financial position, past experience and industry reputation. Risk limits are set for each individual customer and are regularly 
monitored and receivable balances are monitored on an ongoing basis. While the Group’s exposure to bad debts is not significant at this time, the 
risk of non-payment from trade receivables is heightened as the impact of the COVID-19 pandemic may impair the earnings capacity of national and 
regional advertisers.
An impairment analysis is performed at each reporting date using a provision matrix to measure lifetime expected credit losses. The provision rates 
are based on days past due for groupings of various customer segments with similar loss patterns (i.e. customer type). The calculation reflects the 
probability-weighted outcome, the time value of money and reasonable and supportable information that is available at the reporting date about past 
events, current conditions and forecasts of future economic conditions. Generally, trade receivables are written-off if past due for more than one year. 
The maximum exposure to credit risk at the reporting date is the carrying value of each class of financial assets disclosed in Note 9. The Group does 
not hold collateral as security.
A small number of media buying agencies account for approximately 53.7% of Group’s total revenue.
One media buying agency contributes more than 10% of the Group’s revenue. Almost a third of the Group’s revenue is from three media buying 
agencies. Collectively they account for $56,256,000 or 31.5% of the Group’s total revenue and are in compliance with agreed payment terms. Agency 
clients operate with strict credit terms of 45 days and are required to provide detailed financial information as part of their credit approval process. 
Late payments are closely monitored and followed up if the 45 day terms are not met.
The main offices for the Australian operations of these agencies are located in Sydney and Melbourne and these agencies represent national 
advertisers. These agencies have maintained operations throughout the COVID-19 pandemic and payment for advertising campaigns has remained 
within terms.
38

Set out below is the information about the credit risk exposure on the Group’s receivables using a provision matrix:
DAYS PAST DUE
TRADE RECEIVABLES
CURRENT
< 30 DAYS
30-60 DAYS
61-90 DAYS
> 91 DAYS
TOTAL
YEAR ENDED 30 JUNE 2021
$’000
$’000
$’000
$’000
$’000
$’000
Expected credit loss rate
0.2%
0.2%
4.4%
21.4%
52.4%
Estimated total gross carrying amount at default
19,551
12,401
1,085
106
312
33,455
Expected credit loss
48
32
48
23
163
314
DAYS PAST DUE
TRADE RECEIVABLES
CURRENT
< 30 DAYS
30-60 DAYS
61-90 DAYS
> 91 DAYS
TOTAL
YEAR ENDED 30 JUNE 2020
$’000
$’000
$’000
$’000
$’000
$’000
Expected credit loss rate
1.5%
1.5%
6.5%
26.5%
49.1%
Estimated total gross carrying amount at default
17,182
8,280
1,946
199
429
28,036
Expected credit loss
262
128
126
53
211
780
Liquidity risk
The Group manages its liquidity risk by monitoring the total cash inflows and outflows expected on a daily or weekly basis. The Group’s objective 
is to maintain a balance between continuity of funding and flexibility through the use of bank loan facilities and other financial arrangements 
as required. The Group has access to a $10 million secured bank loan facility (2020: $20 million), which was undrawn at the reporting date. The facility 
matures in April 2023 and is subject to the Group complying with ongoing bank covenants. The contractual maturities of the Group’s financial assets 
and liabilities are:
≤ 6
6 – 12
1 – 5
> 5
MONTHS
MONTHS
YEARS
YEARS
TOTAL
YEAR ENDED 30 JUNE 2021
$’000
$’000
$’000
$’000
$’000
Financial assets
Cash and cash equivalents
41,231
–
–
–
41,231
Trade and other receivables
33,141
–
–
–
33,141
74,372
–
–
–
74,372
Financial liabilities
Trade and other payables
(8,723)
–
–
–
(8,723)
Lease liabilities
(815)
(815)
(1,785)
(77)
(3,492)
Interest bearing loans (refer Note 16)
–
–
–
–
–
Interest bearing loans – commitment fees
(45)
(45)
(74)
–
(164)
(9,583)
(860)
(1,859)
(77)
(12,379)
Net inflow/(outflow)
64,789
(860)
(1,859)
(77)
61,993
≤ 6
6 – 12
1 – 5
> 5
MONTHS
MONTHS
YEARS
YEARS
TOTAL
YEAR ENDED 30 JUNE 2020
$’000
$’000
$’000
$’000
$’000
Financial assets
Cash and cash equivalents
17,148
–
–
–
17,148
Trade and other receivables
27,256
–
–
–
27,256
44,404
–
–
–
44,404
Financial liabilities
Trade and other payables
(7,766)
–
–
–
(7,766)
Lease liabilities
(921)
(921)
(3,279)
(165)
(5,286)
Interest bearing loans (refer Note 16)
–
–
–
–
–
Interest bearing loans – commitment fees
(91)
(67)
(245)
–
(403)
(8,778)
(988)
(3,524)
(165)
(13,455)
Net inflow/(outflow)
35,626
(988)
(3,524)
(165)
30,949
Fair Values
The carrying amount of the Group’s current financial assets approximates their fair value.
17.	 FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES (CONTINUED)
39
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Notes to the financial statements continued
For the year ended 30 June 2021
18.	 CONTRIBUTED EQUITY
Issued and paid up capital
2021
2020
$’000
$’000
Ordinary shares fully paid shares (2020: 366,330,303 shares)
310,262
310,262
ACCOUNTING POLICY
Contributed Equity
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or performance rights are shown in equity 
as a deduction, net of tax, from the proceeds.
Movements in shares on issue
2021
2020
ORDINARY
NUMBER OF
SHARES
$’000
NUMBER OF
SHARES
$’000
Beginning of the financial year
	 366,330,303
310,262 	
366,330,303 	
310,262
End of the financial year
366,330,303
310,262
366,330,303 	
310,262
Terms and conditions of contributed equity
Ordinary shares
Holders of ordinary shares have the right to receive dividends as declared and, in the event of winding up the company, to participate in the proceeds 
from the sale of all surplus assets in proportion to the number of and amounts paid up on shares held. Ordinary shares entitle their holder to one vote, 
either in person or by proxy, at a meeting of the Company.
19.	 CAPITAL MANAGEMENT
Capital includes equity attributable to the equity holders of the parent. The primary objective of the Group’s capital management is to ensure that 
it maintains its credit rating and capital ratios to support its business and maximise shareholder value.
The Group manages its capital structure and has regard for changes in economic conditions. To maintain or adjust the capital structure, the Group 
may adjust dividend payments to shareholders, return capital to shareholders or issue new shares or sell assets.
The Company currently expects to pay future dividends based on a dividend policy of up to 50% of statutory net profit after tax and subject to Prime’s 
regional advertising markets, business operations and financial performance not being materially impacted by the COVID-19 pandemic. This remains 
subject to performance and will be the subject of ongoing review. In particular, Prime Media notes that the policy may require review in the 2023 
financial year on the basis that Prime’s program supply agreement with the Seven Network completes in June 2023 and is subject to renewal.
40

20.	 RETAINED EARNINGS AND RESERVES
2021
2020
$’000
$’000
Employee benefits equity reserve
–
3,722
Profits reserve
42,895
23,458
Accumulated losses
(272,260)
(276,090)
Employee benefits equity reserve
Movements in reserve
Balance at beginning of year
3,722
3,722
Reclassification to Accumulated Losses
(3,722)
–
Balance at end of year
–
3,722
Profits reserve
Movements in reserve
Balance at beginning of year
23,458
17,063
Profits reserved
19,437
6,395
Balance at end of year
42,895
23,458
Accumulated losses
Balance at the beginning of year
(276,090)
(276,306)
Reclassification from Employee Benefits Reserve
3,722
–
Net profit attributable to members of Prime Media Group Limited
19,545
6,611
Total accumulated losses
(252,823)
(269,695)
Profits reserved
(19,437)
(6,395)
Dividends provided for or paid
–
–
Balance at end of year
(272,260)
(276,090)
ACCOUNTING POLICY
Employee Benefits Reserve
The employee benefits reserve was used to record the value of benefits provided to executive directors and KMP as part of their remuneration 
under the Prime Media Group Limited Performance Rights Plan. This plan ended in the 2019 financial year and the balance of the reserve has been 
reclassified to accumulated losses during the financial year.
Profits Reserve
Current year profits have been reserved for future distributions to shareholders, as and when approved by the board.
41
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Notes to the financial statements continued
For the year ended 30 June 2021
21.	 DIVIDENDS PAID AND PROPOSED
Recognised amounts
2021
2020
DECLARED AND PAID DURING THE YEAR
$’000
$’000
Current year interim franked dividends – Nil cents per share (2020: Nil)
–
–
Previous year final franked dividends – Nil cents per share (2020: Nil)
–
–
Total
–
–
Proposed dividends on ordinary shares not recognised as a liability
Final cash dividend fully franked for 2021: 2.0 cents per share (2020: Nil) 
7,327
–
The directors have declared the payment of a final dividend out of the Profits Reserve (refer Note 20).
Franking credit balance
THE GROUP
2021
2020
$’000
$’000
Franking account balance as at the end of the financial year at 30% (2020: 30%)
	
75,403 	
68,977
Franking credits that will arise from the payment of income tax (refundable)/payable as at the end of the financial year
2,711
31
78,114
69,008
Impact on the franking account of dividends proposed or declared before the financial report was authorised for 
issue but not recognised as a distribution to equity holders during the period
(3,140)
–
Total
74,974
69,008
Tax rates
The tax rate at which paid dividends have been franked is 30% (2020: 30%). Dividends proposed will be franked at the rate of 30% (2020: 30%).
22.	 INVESTMENTS IN ASSOCIATES
2021
2020
UNLISTED
$’000
$’000
Mildura Digital Television Pty Limited
–
–
West Digital Television Pty Limited
–
121
West Digital Television No2 Pty Limited
–
–
West Digital Television No3 Pty Limited
–
–
West Digital Television No4 Pty Limited
–
–
WA SatCo Pty Limited
–
–
Broadcast Transmission Services Pty Limited
–
–
Total Investment in Associates
–
121
Mildura Digital Television Pty Limited is jointly owned by the Group and WIN Television Network Pty Limited and holds television licences to broadcast 
free-to-air television to Mildura in regional Victoria. The West Digital entities are also jointly owned by the Group and WIN Television Network 
Pty Limited and hold television licences to broadcast free-to air television in regional Western Australia. On 1 July 2021 these entities ended their 
respective program supply agreements to broadcast Nine Entertainment programming in their respective licence areas. These entities have since 
commenced broadcasting TEN Network programming in their licence areas. The Group’s interest in these joint ventures has been fully impaired.
42

ACCOUNTING POLICY
Investments in Associates
The Group’s investments in its associates are accounted for using the equity method. An associate is an entity over which the Group has 
significant influence. Significant influence is the power to participate in the financial and operating policy decisions of the investee.
Under the equity method, the investment in an associate is initially recognised at cost. The carrying amount of the investment is adjusted 
to recognise changes in the Group’s share of net assets of the associate since the acquisition date. Goodwill relating to an associate is included 
in the carrying amount of the investment and is neither amortised nor separately tested for impairment.
The statement of profit or loss reflects the Group’s share of the results of operations of the associate. When there has been a change recognised 
directly in the equity of the associate, the Group recognises its share of any changes, when applicable, in the statement of changes in equity. 
Unrealised gains and losses resulting from transactions between the Group and the associate are eliminated to the extent of the interest 
in the associate.
The aggregate of the Group’s share of profit or loss of an associate is shown on the face of the statement of profit or loss. The financial statements 
of the associates are prepared for the same reporting period as the Group. When necessary, adjustments are made to bring the accounting 
policies in line with those of the Group.
After application of the equity method, the Group determines whether it is necessary to recognise an additional impairment loss on the Group’s 
investment in its associate. At each reporting date, the Group determines whether there is any objective evidence that the investment in the 
associate is impaired. If this is the case the Group calculates the amount of impairment as the difference between the recoverable amount of the 
associate and its carrying value and recognises the amount in the “share of associate losses” in the statement of profit or loss.
The consolidated entity has a material interest in the following entities
OWNERSHIP INTEREST
CONTRIBUTION TO 
NET PROFIT/(LOSS)
2021
2020
2021
2020
UNLISTED
%
%
$’000
$’000
Mildura Digital Television Pty Limited
50%
50%
(250)
(300)
West Digital Television Pty Limited
50%
50%
(121)
494
West Digital Television No2 Pty Limited
50%
50%
–
–
West Digital Television No3 Pty Limited
50%
50%
–
–
West Digital Television No4 Pty Limited
50%
50%
–
–
WA SatCo Pty Limited
50%
50%
–
–
Broadcast Transmission Services Pty Limited
33%
33%
–
–
Total
(371)
194
Movements in the carrying amount of the Group’s investment in associates
2021
2020
$’000
$’000
At July 1
121
377
Loan contributions paid
250
300
Loan repayment received
–
(750)
Share of profits/(losses) after income tax (excl. impairment and reversals)
39
(82)
(Increase)/decrease in provision for impairment of investment
(410)
276
At June 30
–
121
Contributions paid reflect loan funds advanced to associates under short-term loan arrangement or in accordance with requirements of shareholder 
agreements. These payments are deemed to be part of the Investment in Associates for the purposes of equity accounting.
The cumulative share of Mildura Digital Television Pty Limited losses to date is $5,996,000 (2020: $5,759,000). The cumulative share of West Digital 
Television Pty Limited losses to date is $592,000 (2020: $868,000).
22.	 INVESTMENTS IN ASSOCIATES (CONTINUED)
43
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Notes to the financial statements continued
For the year ended 30 June 2021
23.	 INVESTMENTS IN SUBSIDIARIES
Closed group class order disclosures
Entities subject to class order relief
Pursuant to ASIC Corporations (Wholly-owned Companies) Instrument 2016/785 (previously Class Order 98/1418), relief has been granted to Prime 
Television (Holdings) Pty Limited, Prime Television (Southern) Pty Limited, Prime Television (Victoria) Pty Limited, Prime Television (Northern) 
Pty Limited, Golden West Network Pty Limited, and Prime Television Investments Pty Limited from the Corporations Act 2001 requirements for 
preparation, audit and lodgement of their financial reports.
As a condition of the Class Order, Prime Media Group Limited and its 100% owned Australian resident subsidiaries entered into a Deed of Cross 
Guarantee on 17 October 2006 (the “Closed Group”) as amended from time to time by assumption deed for the addition and removal of controlled 
entities. The effect of the deed is that Prime Media Group Limited has guaranteed to pay any deficiency in the event of winding up of any of the 
controlled entities within the Closed Group. The controlled entities within the Closed Group, listed below, have also given a similar guarantee in the 
event that Prime Media Group Limited is wound up.
EQUITY INTEREST
2021
2020
NAME
COUNTRY OF 
INCORPORATION
%
%
Prime Television (Holdings) Pty Limited
Australia
100
100
Zamojill Pty Limited
Australia
100
100
Prime Television (Southern) Pty Limited
Australia
100
100
Prime Television (Northern) Pty Limited
Australia
100
100
Prime Television (Victoria) Pty Limited
Australia
100
100
Prime Properties (Albury) Pty Limited
Australia
100
100
Prime Television Investments Pty Limited
Australia
100
100
Golden West Network Pty Limited
Australia
100
100
Mining Television Network Pty Limited
Australia
100
100
Telepro Pty Limited
Australia
100
100
Golden West Satellite Communications Pty Limited
Australia
100
100
135 Nominees Pty Limited
Australia
100
100
Mid-Western Television Pty Limited
Australia
100
100
Seven Affiliate Sales Pty Limited
Australia
100
100
Prime Digitalworks Pty Limited
Australia
100
100
Prime Media Broadcasting Services Pty Limited
Australia
100
100
Prime Media Group Services Pty Limited
Australia
100
100
Prime New Media Investments Pty Limited
Australia
100
100
Geraldton Telecasters Pty Limited
Australia
100
100
The consolidated statement of comprehensive income and statement of financial position of the entities which are members of the ‘Closed Group’ 
are as follows:
Consolidated statement of comprehensive income
CLOSED GROUP
2021
2020
$’000
$’000
Operating profit before income tax
27,516
9,210
Income tax expense attributable to operating profit
(7,973)
(1,739)
Operating profit after tax
19,543
7,471
Accumulated losses at beginning of the financial year
(275,648)
(275,317)
Reclassification from Reserves
3,722
–
Transfer to reserves
(19,437)
(7,802)
Dividends provided for or paid
–
–
Accumulated losses at end of the financial period
(271,820)
(275,648)
44

Consolidated statement of financial position
CLOSED GROUP
2021
2020
$’000
$’000
Assets
Current assets
79,594
52,084
Non-current assets
25,980
31,161
Total assets
105,574
83,245
Liabilities
Current liabilities
21,979
18,223
Non-current liabilities
2,789
3,759
Total liabilities
24,768
21,982
Equity
80,806
61,263
24.	 COMMITMENTS
Capital expenditure commitments
2021
2020
$’000
$’000
Estimated capital expenditure contracted for at reporting date, but not provided for payable not later than one year
996
1,080
The following commitments are commercially considered as leases, however did not meet the definition of a lease under AASB 16. Therefore, they 
have been disclosed based on their characteristics.
Expenditure commitments – payments
2021
2020
$’000
$’000
Minimum payments
	– not later than one year
11,399
12,584
	– later than one year and not later than five years
31,166
12,047
	– later than five years
2,570
1,709
Aggregate expenditure contracted for at reporting date
45,135
26,340
Service arrangements in the current year have an average lease term of 6-12 months for motor vehicles. Transmission site access agreements have 
average expenditure commitments up to 10 years.
Other commitments relate to technical communications equipment that is fundamental to the distribution of the television programming and 
data communications.
The Company entered into a contract with Broadcast Transmission Services Pty Limited (refer to Note 26) for the provision of site maintenance services 
at an annual cost of $1,200,000 per annum. The Company also entered into contracts for the provision of playout services and software licences over 
a five year period.
Expenditure commitments – payments receivable
Certain assets with excess capacity have been sub-let to third parties. These non-cancellable contracts have remaining terms up to 10 years. All contracts 
include clauses to enable upward revision of the contract charges on an annual basis according to increases in the CPI.
2021
2020
$’000
$’000
Minimum payments receivable
	– not later than one year
733
911
	– later than one year and not later than five years
877
1,371
	– later than five years
231
289
Aggregate income contracted for at reporting date
1,841
2,571
ACCOUNTING POLICY
Group as a Lessor
Leases in which the Group does not transfer substantially all the risks and benefits of ownership of the leased asset are classified as operating 
leases. Initial direct costs incurred in negotiating an operating lease are added to the carrying amount of the leased asset and recognised 
as an expense over the lease term on the same basis as rental income.
23.	 INVESTMENTS IN SUBSIDIARIES (CONTINUED)
45
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Notes to the financial statements continued
For the year ended 30 June 2021
25.	 CONTINGENT LIABILITIES
The Group has provided a guarantee to an unrelated third party to pay the contractual commitment of WA SatCo Pty Limited, an associate 
company of the Group (refer Note 22). WA SatCo Pty Limited entered into a non-cancellable contract for the purchase of satellite services in WA 
until 30 June 2021. Effective from 1 July 2021, WA Satco Pty Limited executed a deed of variation to extend the purchase of satellite services for 
an additional three year period. In the event that WA SatCo Pty Limited defaults on any payments under this contract, the Group may be liable for 
full payment under the guarantee it has provided. WA SatCo Pty Limited also entered into a three-year funding agreement with the Commonwealth 
Government which provides for 100% funding of this satellite service to 30 June 2024. This agreement can be terminated without notice by the 
Commonwealth Government.
2021
2020
$’000
$’000
Maximum potential contingent commitment arising from the above mentioned guarantee:
	– not later than one year
2,503
2,346
	– later than one year and not later than five years
5,005
–
Maximum contingent commitments
7,508
2,346
As noted above the entire maximum potential contingent commitment is expected to be offset by government funding.
26.	 RELATED PARTY DISCLOSURES
A.	
Subsidiaries
The consolidated financial statements include the financial statements of Prime Media Group Limited and the subsidiaries listed in the following table:
EQUITY INTEREST
COUNTRY OF
2021
2020
NAME
INCORPORATION
%
%
Prime Television (Holdings) Pty Limited
Australia
100
100
Prime Media Group Services Pty Limited
Australia
100
100
Prime New Media Investments Pty Limited
Australia
100
100
Prime Television (Victoria) Pty Limited
Australia
100
100
Prime Properties (Albury) Pty Limited
Australia
100
100
Prime Television (Southern) Pty Limited
Australia
100
100
Prime Television (Northern) Pty Limited
Australia
100
100
Prime Television Investments Pty Limited
Australia
100
100
Golden West Network Pty Limited
Australia
100
100
Mining Television Network Pty Limited
Australia
100
100
Telepro Pty Limited
Australia
100
100
135 Nominees Pty Limited
Australia
100
100
Golden West Satellite Communications Pty Limited
Australia
100
100
Mid-Western Television Pty Limited
Australia
100
100
Geraldton Telecasters Pty Limited
Australia
100
100
Zamojill Pty Limited
Australia
100
100
Seven Affiliate Sales Pty Limited
Australia
100
100
Prime Media Broadcasting Services Pty Limited
Australia
100
100
Prime Digitalworks Pty Limited
Australia
100
100
Broadcast Production Services Pty Limited
Australia
100
100
Screenworld Pty Limited
Australia
100
100
46

B.	
Ultimate parent
Prime Media Group Limited is the ultimate Australian entity and the ultimate parent entity of the Group.
C.	
Key Management Personnel (KMP)
CONSOLIDATED
2021
2020
$’000
$’000
Short-term employee benefits
2,561
2,218
Post-employment benefits
85
89
Long-term benefits
(31)
119
Cash settled (benefit)/expense
174
(89)
Total
2,789
2,337
The amounts disclosed in the table are the amounts recognised as an expense during the reporting period that related to KMP. Details of remuneration 
amounts paid to individual KMP are disclosed in tables 1 and 2 of section 4 of the Remuneration Report.
D.	
Transactions with related parties
Wholly owned group transactions
Sales and purchases are made within the wholly owned group in arm’s length transactions both at normal market prices and on normal commercial 
terms. Outstanding balances at year end are unsecured, interest free and settled through intercompany accounts.
RBA Holdings Pty Limited
This company is owned by regional television operators, of which the Group owns 21%. This company operates as a provider of transmission facilities 
under the Digital Black Spots Infill licence. The Company has entered into agreements under normal commercial terms and conditions with this 
company to use these transmission facilities for periods up to 10 years. The cost of these services in the current financial year was $354,000 (2020: 
$331,000). These agreements do not constitute a lease under AASB 16 and no right-of-use assets have been recognised.
Regional TAM Pty Limited
This company is owned by regional television operators, of which the Group owns 21%, to facilitate and manage the audience metering services for the 
regional television markets. The Company is party to a commercial agreement in which it purchases ratings services from Regional TAM Pty Limited 
at an annualised cost of $1,725,000 (2020: $1,735,000). This agreement is under normal commercial terms and conditions.
WA SatCo Pty Limited
WA SatCo Pty Limited is owned by the Company and WIN Television Pty Limited and has been engaged by the Commonwealth Government to provide 
the WA Vast Service until 30 June 2021. The shareholders of the company provide services to WA SatCo to enable its operations. In the current financial 
year services of $539,000 (2020: $528,000) were recovered from WA SatCo Pty Limited on a cost recovery basis.
Broadcast Transmission Services Pty Limited (BTS)
The Company has a 33% shareholding in BTS. BTS provides transmission maintenance, site installation and management services to regional 
broadcasters and other third party customers. The Company entered into a contract with BTS for the provision of site maintenance services for the 
period to 2023 at an annualised cost of up to $1,200,000 per annum.
Mildura Digital Television Pty Limited (MDT)
The Company has a 50% shareholding in MDT. MDT holds television broadcast licences to broadcast free-to-air television in Mildura, Victoria. During 
the reporting period MDT had a program supply agreement to broadcast Nine Entertainment programming. This agreement ended on 30 June 2021. 
On 1 July 2021 MDT commenced broadcasting TEN Network programming.
West Digital Television Pty Limited (WDT)
The Company has a 50% shareholding in WDT. WDT holds television broadcast licences to broadcast free-to-air television in regional Western 
Australia. During the reporting period WDT had a program supply agreement to broadcast Nine Entertainment programming. This agreement ended 
on 30 June 2021. On 1 July 2021 WDT commenced broadcasting TEN Network programming.
26.	 RELATED PARTY DISCLOSURES (CONTINUED)
47
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Notes to the financial statements continued
For the year ended 30 June 2021
27.	 PARENT ENTITY INFORMATION
PRIME MEDIA GROUP LIMITED
2021
2020
$’000
$’000
Current assets 
17,105
105
Total assets
82,397
60,324
Current liabilities
2,734
98
Total liabilities
2,735
99
Issued capital
310,262
310,262
Employee benefits reserve
–
3,722
Accumulated losses
(273,495)
(277,217)
Retained profits reserve
42,895
23,458
Total shareholders’ equity
79,662
60,225
Profit of the parent entity
19,437
6,395
Total comprehensive profit of the parent entity
19,437
6,395
Guarantees entered into by Prime Media Group Limited in relation to the debts of its subsidiaries
As a condition of the Class Order, Prime Media Group Limited and its 100% owned Australian resident subsidiaries (the “Closed Group”) entered into 
a Deed of Cross Guarantee on 17 October 2006 as amended from time to time by assumption deed for the addition and removal of controlled entities. 
The effect of the deed is that Prime Media Group Limited has guaranteed to pay any deficiency in the event that a controlled entity within the Closed 
Group is wound up. The controlled entities within the Closed Group have also given a similar guarantee in the event that Prime Media Group Limited is 
wound up (refer Note 23).
Contingent liabilities of Prime Media Group Limited
By virtue of being a member of the Deed of Cross Guarantee mentioned above, the Company has guaranteed to pay any deficiency in the event of 
winding up Golden West Network Pty Limited (GWN), a wholly owned subsidiary and party to the Deed of Cross Guarantee. GWN has guaranteed an 
unrelated third party the payment of a contractual commitment on behalf of WA SatCo Pty Limited, an associate company in which GWN holds 50% 
of the share capital. WA SatCo Pty Limited has entered into a non-cancellable contract for the purchase of satellite services in WA until 30 June 2024. 
In the event that WA SatCo Pty Limited defaults on any payments under this contract, GWN may be liable for $7,508,000 under the guarantee it has 
provided. WA SatCo Pty Limited has simultaneously entered into an agreement with the Commonwealth Government which provides for 100% funding 
of this satellite service to 30 June 2024. This agreement can be terminated without notice by the Commonwealth Government.
28.	 SUBSEQUENT EVENTS
There were no significant events subsequent to balance date.
29.	 AUDITOR’S REMUNERATION
CONSOLIDATED
2021
2020
$
$
Fees to Ernst & Young (Australia)
	– Fees for auditing the statutory financial report of the parent covering the group and auditing the statutory financial 
reports of any controlled entities
350,897
379,280
	– Fees for assurance services that are required by legislation to be provided by the auditor
–
–
	– Fees for other assurance and agreed-upon-procedures services under other legislation or contractual 
arrangements where there is discretion as to whether the service is provided by the auditor or another firm
8,544
222,860
	– Fees for other services:
Tax compliance
26,220
29,757
Total fees to Ernst & Young (Australia)
385,661
631,897
Total auditor’s remuneration
385,661
631,897
48

30.	 OTHER ACCOUNTING POLICIES
A.	
Basis of consolidation
The consolidated financial statements comprise the financial statements of Prime Media Group Limited and its subsidiaries (as outlined in Note 26) 
as at and for the year ended 30 June 2021. Interests in associates are equity accounted and are not part of the consolidated Group (see Note 22).
Control is achieved when the Group is exposed, or has rights, to variable returns from its involvement with the investee and has the ability to affect 
those returns through its power over the investee. The Group controls an investee if and only if the Group has:
•	 power over the investee (i.e. existing rights that give it the current ability to direct the relevant activities of the investee);
•	 exposure, or rights, to variable returns;
•	 the ability to use its power over the investee to affect its returns.
Generally, there is a presumption that a majority of voting rights results in control. To support this presumption, and when the Group has less than 
a majority of the voting or similar rights of an investee, the Group considers all relevant facts and circumstances in assessing whether it has power over 
an investee including:
•	 the contractual arrangement(s) with the other vote holders of the investee;
•	 rights arising from other contractual arrangements; and
•	 the Group’s voting rights and potential voting rights.
The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or more of the three 
elements of control. Consolidation of a subsidiary begins when the Group obtains control over the subsidiary and ceases when the Group loses control 
of the subsidiary. Assets, liabilities, income and expenses of a subsidiary acquired or disposed of during the year are included in the consolidated 
financial statements from the date the Group gains control until the date the Group ceases to control the subsidiary.
Profit or loss and each component of other comprehensive income are attributed to the equity holders of the parent of the Group and to the non-
controlling interests, even if this results in the non-controlling interests having a deficit balance. All intra group assets and liabilities, equity, income, 
expenses and cash flows relating to transactions between members of the Group are eliminated in full on consolidation.
A change in the ownership interest of a subsidiary that does not result in a loss of control, is accounted for as an equity transaction.
If the Group loses control over a subsidiary, it derecognises the related assets (including goodwill), liabilities, non-controlling interest and any other 
component of equity while any resultant gain or loss is recognised in profit or loss. Any investment retained is recognised at fair value.
B.	
Current versus non-current classification
The Group presents assets and liabilities in the statement of financial position based on current and non-current classification. An asset is current when 
it is:
•	 expected to be realised or intended to be sold or consumed in the normal operating cycle;
•	 held primarily for the purpose of trading;
•	 expected to be realised within 12 months after the reporting date; or
•	 cash or cash equivalent unless restricted from being exchanged or used to settle a liability for at least 12 months after the reporting date.
All other assets are classified as non-current. A liability is current when:
•	 it is expected to be settled in the normal operating cycle;
•	 it is held primarily for the purpose of trading;
•	 it is due to be settled within 12 months after the reporting date; or
•	 there is no unconditional right to defer the settlement of the liability for at least 12 months after the reporting period.
The Group classifies all other liabilities as non-current. Deferred tax assets and liabilities are classified as non-current assets and liabilities.
49
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Notes to the financial statements continued
For the year ended 30 June 2021
31.	 SIGNIFICANT JUDGEMENTS AND ESTIMATES
The preparation of the Group’s financial statements requires management to make judgements, estimates and assumptions that affect the reported amounts 
of revenue, expenses, assets and liabilities, and the disclosure of contingent liabilities, at the end of the reporting period. Uncertainty about these assumptions 
and estimates could result in outcomes that require a material adjustment to the carrying amount of the asset or liability affected in future periods.
Judgements
In the process of applying the Group’s accounting policies, management has made the following judgements, which have the most significant effect 
on the amounts recognised in the consolidated financial statements:
Determining the lease term of contracts with renewal and termination options – Group as lessee
The Group determines the lease term as the non-cancellable term of the lease, together with any periods covered by an option to extend the lease 
if it is reasonably certain to be exercised, or any periods covered by an option to terminate the lease, if it is reasonably certain not to be exercised.
The Group has several lease contracts that include extension and termination options. The Group applies judgement in evaluating whether it is 
reasonably certain or not to exercise the option to renew or terminate the lease. That is, it considers all relevant factors that create an economic 
incentive for it to exercise either the renewal or termination. After the commencement date, the Group reassesses the lease term if there is a significant 
event or change in circumstances that is within its control and affects its ability to exercise or not to exercise the option to renew or to terminate 
(e.g. construction of significant leasehold improvements or significant customisation to the leased asset).
Expenditure commitments – Payments
The Group has entered into service arrangements that have an average lease term of up to 10 years for transmission site access agreements. The Group 
has determined, based on an evaluation of the terms and conditions of the arrangements that these agreements do not qualify as leases under AASB 16 
and accounts for the contracts as service agreements.
Expenditure commitments – Payments receivable
The Group has entered into site sharing agreements in relation to transmission sites and equipment it owns. The Group has determined, based 
on an evaluation of the terms and conditions of the arrangements, that it retains all the significant risks and rewards of ownership of these sites and 
equipment and accounts for the contracts as service arrangements.
Revenue from contracts with customers
The Group contracts with media buyers and media agencies for the sale of advertising airtime to third party advertisers. Under the five-step model, based 
on an evaluation of the terms and conditions of the contracts, the Group’s relationship has been determined to be with media buyers and media agencies 
and accordingly advertising revenue is to be recognised net of agency commission since this is to be treated as a payment made to a customer.
Estimates and assumptions
The key assumptions concerning the future and other key sources of estimation uncertainty at the reporting date, that have a significant risk of causing 
a material adjustment to the carrying amounts of assets and liabilities within the next year, are described below. The Group based its assumptions and 
estimates on parameters available when the consolidated financial statements were prepared. Existing circumstances and assumptions about future 
developments, however, may change due to market changes or circumstances arising beyond the control of the Group. Such changes are reflected in 
the assumptions when they occur.
Provision for expected credit losses of trade receivables and contract assets
The Group uses a provision matrix to calculate ECLs for trade receivables and contract assets. The provision rates are based on days past due for 
groupings of various customer segments that have similar loss patterns (i.e. customer type).
The provision matrix is initially based on the Group’s historical observed default rates. The Group will calibrate the matrix to adjust the historical 
credit loss experience with forward-looking information. At every reporting date, the historical observed default rates are updated and changes in the 
forward-looking estimates are analysed.
The assessment of the correlation between historical observed default rates, forecast economic conditions and ECLs is a significant estimate. The amount 
of ECLs is sensitive to changes in circumstances and of forecast economic conditions.
The disruption to advertising markets and economic downturn resulting from the COVID-19 pandemic has created significant uncertainty when 
forecasting credit losses. The magnitude of future credit losses will be significantly influenced by the duration and extent of the COVID-19 pandemic 
in regional advertising markets and the steps taken by State and Federal governments to contain the pandemic. The Group’s historical credit loss 
experience and forecast of economic conditions may also not be representative of customer’s actual default in the future.
Impairment of investments in financial assets (including associates)
The Group assesses impairment of investments in financial assets including associates at each reporting date in accordance with the measurement 
rules established in the accounting standards.
For financial assets determined to be associates, the Group assesses at each balance date the circumstances and conditions specific to that associate. 
These include operating performance, market and environmental factors. If management believes that an impairment trigger exists then the 
recoverable value of the investment in the associate is determined.
Renewal of Broadcasting Licences
The Group’s television broadcasting licences consist of the right to broadcast television services to specific market areas. These licences are issued by 
the relevant broadcasting authority for periods of 5 years. The ownership and renewal processes of these licences is such that in the absence of major 
breaches of licensing and broadcasting regulations, licence renewal is virtually guaranteed for the existing licence holders.
Taxes
Deferred tax assets are recognised for deductible temporary differences and unused tax losses to the extent management considers it is probable 
that future taxable profits will be available to utilise those temporary differences.
Significant management judgement is required to determine the amount of deferred tax assets that can be recognised, based upon the likely timing 
and the level of future taxable profits together with future tax planning strategies.
50

Directors’ Declaration
For the year ended 30 June 2021
In accordance with a resolution of the directors of Prime Media Group Limited, I state that:
1.	 In the opinion of the directors:
a.	 the financial statements and notes of Prime Media Group Limited for the financial year ended 30 June 2021 are in accordance with the 
Corporations Act 2001, including:
i.	 giving a true and fair view of the consolidated entity’s financial position as at 30 June 2021 and of its performance for the year ended 
on that date; and
ii.	 complying with Accounting Standards and the Corporations Regulations 2001;
b.	 the financial statements and notes also comply with International Financial Reporting Standards as disclosed in Note 1(b);
c.	 there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become due and payable; and
d.	 as at the date of this declaration, there are reasonable grounds to believe that the members of the Closed Group identified in Note 23 will 
be able to meet any obligations or liabilities to which they are or may become subject, by virtue of the Deed of Cross Guarantee.
This declaration has been made after receiving the declarations required to be made to the Directors by the Chief Executive Officer and Chief 
Financial Officer in accordance with section 295A of the Corporations Act 2001 for the financial year ending 30 June 2021.
On behalf of the Board
I. G. McGill 
Director
Sydney, 26 August 2021
51
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Independent Auditor’s Report
A member firm of Ernst & Young Global Limited 
Liability limited by a scheme approved under Professional Standards Legislation 
 
 
Ernst & Young 
200 George Street 
Sydney  NSW  2000 Australia 
GPO Box 2646 Sydney  NSW  2001 
Tel: +61 2 9248 5555 
Fax: +61 2 9248 5959 
ey.com/au 
 
Independent auditor’s report to the members of Prime Media Group Limited  
Report on the audit of the financial report 
Opinion 
We have audited the financial report of Prime Media Group Limited (the Company) and its subsidiaries 
(collectively the Group), which comprises the consolidated statement of financial position as at 
30 June 2021, the consolidated statement of profit or loss and other comprehensive income, 
consolidated statement of changes in equity and consolidated statement of cash flows for the year 
then ended, notes to the financial statements, including a summary of significant accounting policies, 
and the directors’ declaration. 
In our opinion, the accompanying financial report of the Group is in accordance with the Corporations 
Act 2001, including: 
a.
Giving a true and fair view of the consolidated financial position of the Group as at 30 June 2021 
and of its consolidated financial performance for the year ended on that date; and 
b.
Complying with Australian Accounting Standards and the Corporations Regulations 2001. 
Basis for opinion 
We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under 
those standards are further described in the Auditor’s responsibilities for the audit of the financial 
report section of our report. We are independent of the Group in accordance with the auditor 
independence requirements of the Corporations Act 2001 and the ethical requirements of the 
Accounting Professional and Ethical Standards Board’s APES 110 Code of Ethics for Professional 
Accountants (including Independence Standards) (the Code) that are relevant to our audit of the 
financial report in Australia. We have also fulfilled our other ethical responsibilities in accordance with 
the Code.  
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis 
for our opinion. 
Key audit matters 
Key audit matters are those matters that, in our professional judgment, were of most significance in 
our audit of the financial report of the current year. These matters were addressed in the context of 
our audit of the financial report as a whole, and in forming our opinion thereon, but we do not provide 
a separate opinion on these matters. For each matter below, our description of how our audit 
addressed the matter is provided in that context. 
We have fulfilled the responsibilities described in the Auditor’s responsibilities for the audit of the 
financial report section of our report, including in relation to these matters. Accordingly, our audit 
included the performance of procedures designed to respond to our assessment of the risks of 
material misstatement of the financial report. The results of our audit procedures, including the 
procedures performed to address the matters below, provide the basis for our audit opinion on the 
accompanying financial report. 
 
52

Independent Auditor’s Report
A member firm of Ernst & Young Global Limited 
Liability limited by a scheme approved under Professional Standards Legislation 
 
 
Revenue Recognition 
Why significant 
How our audit addressed the key audit matter 
Advertising revenue is recognised when the 
commercial advertisement has been broadcast. 
Where the Company has committed to delivering 
a specific viewer metric for an advertising 
campaign, then revenue for this performance 
obligation will be recognised when the viewer 
metric has been achieved. Advertising revenue 
is recognised net of agency commission. 
Advertising revenue is a key audit matter due to 
the manual process for determining whether the 
advertisement has been broadcast and viewer 
metrics have been achieved and the potential 
risk of manual override of controls by 
management to manipulate revenue. 
Our audit procedures included the following:  
►
Confirmed our understanding of the 
processes and tested the controls over 
initiation of advertising revenue, including 
examination of campaign approvals and 
contracts and evidence of broadcast.  
►
Used data analysis techniques to analyse the 
relationship between revenue, accounts 
receivable and cash collections for 
advertising revenue. This included testing a 
sample of cash receipts to bank statement 
and customer remittance and a sample of 
revenue transactions to evidence of pricing 
and evidence of broadcast.  
►
Tested manual journal entries for revenue 
recorded at period end. 
►
Challenged the completeness of deferred 
revenue where viewer metrics have not been 
met. 
►
Assessed the adequacy of the financial report 
disclosures included in the financial 
statements. 
 
Information other than the financial report and auditor’s report thereon 
The directors are responsible for the other information. The other information comprises the 
information included in the Company’s 2021 annual report other than the financial report and our 
auditor’s report thereon. We obtained the directors’ report that is to be included in the annual report, 
prior to the date of this auditor’s report, and we expect to obtain the remaining sections of the annual 
report after the date of this auditor’s report.  
Our opinion on the financial report does not cover the other information and we do not and will not 
express any form of assurance conclusion thereon, with the exception of the Remuneration Report 
and our related assurance opinion.  
In connection with our audit of the financial report, our responsibility is to read the other information 
and, in doing so, consider whether the other information is materially inconsistent with the financial 
report or our knowledge obtained in the audit or otherwise appears to be materially misstated.  
If, based on the work we have performed on the other information obtained prior to the date of this 
auditor’s report, we conclude that there is a material misstatement of this other information, we are 
required to report that fact. We have nothing to report in this regard.  
53
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

Independent Auditor’s Report
A member firm of Ernst & Young Global Limited 
Liability limited by a scheme approved under Professional Standards Legislation 
 
 
Responsibilities of the directors for the financial report 
The directors of the Company are responsible for the preparation of the financial report that gives a 
true and fair view in accordance with Australian Accounting Standards and the Corporations Act 2001 
and for such internal control as the directors determine is necessary to enable the preparation of the 
financial report that gives a true and fair view and is free from material misstatement, whether due to 
fraud or error. 
In preparing the financial report, the directors are responsible for assessing the Group’s ability to 
continue as a going concern, disclosing, as applicable, matters relating to going concern and using the 
going concern basis of accounting unless the directors either intend to liquidate the Group or to cease 
operations, or have no realistic alternative but to do so. 
Auditor’s responsibilities for the audit of the financial report 
Our objectives are to obtain reasonable assurance about whether the financial report as a whole is 
free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an 
audit conducted in accordance with the Australian Auditing Standards will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material 
if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of this financial report. 
As part of an audit in accordance with the Australian Auditing Standards, we exercise professional 
judgment and maintain professional scepticism throughout the audit. We also: 
► 
Identify and assess the risks of material misstatement of the financial report, whether due to 
fraud or error, design and perform audit procedures responsive to those risks, and obtain audit 
evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not 
detecting a material misstatement resulting from fraud is higher than for one resulting from 
error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the 
override of internal control. 
► 
Obtain an understanding of internal control relevant to the audit in order to design audit 
procedures that are appropriate in the circumstances, but not for the purpose of expressing an 
opinion on the effectiveness of the Group’s internal control.  
► 
Evaluate the appropriateness of accounting policies used and the reasonableness of accounting 
estimates and related disclosures made by the directors. 
► 
Conclude on the appropriateness of the directors’ use of the going concern basis of accounting 
and, based on the audit evidence obtained, whether a material uncertainty exists related to 
events or conditions that may cast significant doubt on the Group’s ability to continue as a going 
concern. If we conclude that a material uncertainty exists, we are required to draw attention in 
our auditor’s report to the related disclosures in the financial report or, if such disclosures are 
inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up 
to the date of our auditor’s report. However, future events or conditions may cause the Group to 
cease to continue as a going concern.  
► 
Evaluate the overall presentation, structure and content of the financial report, including the 
disclosures, and whether the financial report represents the underlying transactions and events 
in a manner that achieves fair presentation. 
54

Independent Auditor’s Report
A member firm of Ernst & Young Global Limited 
Liability limited by a scheme approved under Professional Standards Legislation 
 
 
►
Obtain sufficient appropriate audit evidence regarding the financial information of the entities or 
business activities within the Group to express an opinion on the financial report. We are 
responsible for the direction, supervision and performance of the Group audit. We remain solely 
responsible for our audit opinion. 
We communicate with the directors regarding, among other matters, the planned scope and timing of 
the audit and significant audit findings, including any significant deficiencies in internal control that we 
identify during our audit. 
We also provide the directors with a statement that we have complied with relevant ethical 
requirements regarding independence, and to communicate with them all relationships and other 
matters that may reasonably be thought to bear on our independence, and where applicable, actions 
taken to eliminate threats or safeguards applied. 
From the matters communicated to the directors, we determine those matters that were of most 
significance in the audit of the financial report of the current year and are therefore the key audit 
matters. We describe these matters in our auditor’s report unless law or regulation precludes public 
disclosure about the matter or when, in extremely rare circumstances, we determine that a matter 
should not be communicated in our report because the adverse consequences of doing so would 
reasonably be expected to outweigh the public interest benefits of such communication. 
Report on the audit of the Remuneration Report 
Opinion on the Remuneration Report 
We have audited the Remuneration Report included in pages 10 to 17 of the directors’ report for the 
year ended 30 June 2021. 
In our opinion, the Remuneration Report of Prime Media Group Limited for the year ended 30 June 
2021, complies with section 300A of the Corporations Act 2001. 
Responsibilities 
The directors of the Company are responsible for the preparation and presentation of the 
Remuneration Report in accordance with section 300A of the Corporations Act 2001. Our 
responsibility is to express an opinion on the Remuneration Report, based on our audit conducted in 
accordance with Australian Auditing Standards. 
 
 
 
Ernst & Young 
 
 
 
 
Michael J Wright 
Partner 
Sydney 
26 August 2021 
 
55
PRIME MEDIA GROUP  |  ANNUAL REPORT 2021

ASX Additional Information
For the year ended 30 June 2021
Additional information required by the Australian Securities Exchange Ltd and not shown elsewhere in this report is as follows. The information is current 
as at 20 August 2021.
A.	
Distribution of Equity Securities
Ordinary shares
As at 20 August 2021, total number of fully paid up shares on issue is 366,330,303.
The number of shareholders, by size of holding, in each class of share is:
NUMBER OF 
HOLDERS
NUMBER OF 
SHARES
% OF ISSUED 
CAPITAL
1 to 1,000
496
186,824
0.05%
1,001 to 5,000
587
1,700,445
0.46%
5,001 to 10,000
334
2,743,095
0.75%
10,001 to 100,000
624
21,291,952
5.81%
100,0001 and over
164
340,407,987
92.93%
Total
2,205
366,330,303
100.00%
Shareholders holding less than a marketable parcel of shares:
748
603,217
0.16%
B.	
Twenty Largest Registered Shareholders
The names of the twenty largest registered holders of quoted shares at 20 August 2021 are:
LISTED ORDINARY SHARES
NUMBER OF 
SHARES
PERCENTAGE 
OF ORDINARY 
SHARES
1
WA Chess Investments Pty Ltd 
73,229,427
19.99
2
Seven Network (Operations) Limited 
54,594,367
14.90
3
Birketu Pty Ltd 
52,627,135
14.37
4
HSBC Custody Nominees (Australia) Limited 
22,975,709
6.27
5
Brispot Nominees Pty Ltd 
11,786,117
3.22
6
Jamplat Pty Ltd 
7,700,000
2.10
7
Citicorp Nominees Pty Limited 
7,624,987
2.08
8
CS Fourth Nominees Pty Limited 
7,014,638
1.91
9
Keybridge Capital Limited 
6,007,436
1.64
10
BNP Paribas Nominees Pty Ltd 
5,666,444
1.55
11
Mr George Walter Mooratoff 
5,000,000
1.36
12
Merrill Lynch (Australia) Nominees Pty Limited 
4,388,617
1.20
13
HSBC Custody Nominees (Australia) Limited 
4,189,438
1.14
14
UBS Nominees Pty Ltd 
4,100,000
1.12
15
CS Third Nominees Pty Limited 
4,026,127
1.10
16
Sojourn Services Pty Ltd 
3,597,000
0.98
17
Mr John Alex Rumble & Mrs Sonja Rumble 
2,900,000
0.79
18
neweconomy.com.au Nominees Pty Limited 
2,812,858
0.77
19
Warbont Nominees Pty Ltd 
2,581,648
0.70
20
Morgan Stanley Australia Securities (Nominee) Pty Limited 
2,384,664
0.65
285,206,612
77.86
C.	
Substantial Shareholders
The names of substantial shareholders who have notified the Company in accordance with section 671B of the Corporations Act 2001 are:
NUMBER 
OF SHARES
PERCENTAGE 
OF ORDINARY 
SHARES
WA Chess Investments Pty Limited and associated entities
73,229,427
19.99%
Seven West Media Limited and its related interests including Seven Network (Operations) Limited
Seven Group Holdings Limited and its related interest
Australian Capital Equity Limited, Wroxby Pty Limited, North Aston Pty Limited, Ashblue Holdings Pty Limited, 
Tiberius Pty Limited, Tiberius (Seven investments) Pty Limited, Mr Kerry Matthew Stokes AC
54,594,367
14.90%
Bruce Gordon, Birketu Pty Ltd, WIN Corporation Pty Limited and associates of WIN
52,627,135
14.37%
D.	
Voting rights
All ordinary shares (whether fully paid or not) carry one vote per share without restriction.
56

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