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Prime Media Group Limited

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FY2019 Annual Report · Prime Media Group Limited
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Annual 
Report

 
 
 
 
 
Contents

Contents

PA G E   1 

C H A I R M A N ’ S   R E P O R T

C H I E F   E X E C U T I V E   O F F I C E R ’ S   R E P O R T

D I R E C T O R S ’   R E P O R T

F I N A N C I A L   S TAT E M E N T S

1
2
4
21

‘‘On behalf of the 

directors of Prime 
Media Group, 
I am pleased to 
present the Annual 
Report for the 2019 
financial year.

Corporate 
Information
Corporate Information

ABN 97 000 764 867
This annual report covers both Prime Media Group Limited (“the Company”) as an 

individual entity and the consolidated entity comprising Prime Media Group Limited 

and its subsidiaries (“the Group”). The Group’s functional and presentation currency 

is AUD ($).

DIRECTORS

John K. Hartigan (Chair) 
15 May 2014 – Present

Ian R. Neal  
6 June 2008 – Present

Peter J. Macourt  
1 September 2014 – Present

Cass O’Connor  
21 April 2015 – Present

Robbie L. Sefton  
8 April 2019 – Present

Ian C. Audsley (Chief Executive Officer)  
24 June 2010 – Present

REGISTERED OFFICE
363 Antill Street 

Watson ACT 2602 

Ph: 02 6242 3700

SHARE REGISTER
Link Market Services Limited 

Level 12 

680 George Street 

Sydney NSW 2000 

Ph: 1300 554 474

Prime Media Group Limited shares are listed on the Australian Securities Exchange 

(Listing Code PRT).

BANK
Australia and New Zealand Banking Group Limited (ANZ) 

AUDITORS
Ernst & Young

 
 
 
Chairman’s  
 Report

I am pleased that the company has delivered a result in line 
with market guidance and in the face of now well‑established 
television audience and advertiser disruption. Your 
Board’s decision to suspend distributions and prioritise 
the reduction of interest bearing debt, was in response 
to our early recognition of these dramatic changes to 
market fundamentals.

Net interest bearing debt at 30 June 2019 was $9.6 million, 
down $5.2 million compared to the same time last year. 
On current forecast, Prime will have extinguished interest‑
bearing debt before the end of this new financial year.

Prime’s program costs increased in the reporting period 
through renewal of its program supply arrangements with 
the Seven Network. A second increase in program costs will 
occur in the 2020 financial year and then remain flat for the 
remainder of the term of the agreement. The increase in 
program costs has been dramatic, but includes important 
sports such as AFL franchises, The Big Bash League and the 
Tokyo 2020 Summer Olympics. Live sport is the most valuable 
sporting commodity on television and through the new deal 
with the Seven Network, Prime will now have eleven months 
of live sports on its annual schedule.

During the reporting period, Prime approached its regional 
media contemporaries to create a new media‑marketing 
platform called Boomtown. Boomtown aims to educate 
media buyers and advertisers on the value of regional 
media advertising and the spending power of people living 
outside the capital cities. The advertising market’s reaction 
to Boomtown has been overwhelmingly positive and Prime is 
now seeing a number of dormant advertisers returning to TV, 
along with new advertisers looking to reach the nine million 
Australians that metropolitan television does not deliver. 

Boomtown has been created in response to declining regional 
media advertising spends. The Boomtown partners stretch 
across regional television, radio and press. Collectively we 
believe that over time, a material shift in advertising spend to 
regional media platforms will occur. Prime will be a recipient 
of that share shift.

Doubling up on that effort is Prime’s engagement with 
government regarding the increasing power and influence 
of international and national media and entertainment 
companies, who use the internet to reach regional Australians 
but without many of the regulations, restrictions or obligations 
required of Prime. We welcome the ACCC Digital Inquiry 
and its findings, but more needs to be done, and quickly, 
to provide a level playing field for small regional companies 
such as Prime who are now directly exposed to competition 
from some of the largest and most powerful news and 
entertainment platforms on the globe. 

The regional television advertising market continues to 
decline in the face of this onslaught of competition, though 
Prime sees Boomtown as an opportunity to mitigate, if not 
stem the decline over the medium term. 

I thank the management and staff of Prime for their continuing 
efforts and commitment to Prime’s market leadership, 
my fellow board members for their prudence and also Prime’s 
advertising partners for their continued support. 

John Hartigan 
CHAIRMAN

1

PRIME MEDIA GROUP | ANNUAL REPORT 2019Highlights

Revenue

$191.9

million

EBITDA

Core net profit 
after tax^

$38.5 $17.2

million

^ Excludes non‑core specific items.

million

2

Although advertising revenue and audience volume was 
down on the prior year, Prime maintained its industry 
leadership in advertising revenue share and audience share 
for the seventh year straight. 

I am pleased that in a turbulent market where audience 
and advertisers are now exposed to an increasing array 
of entertainment options, that Prime has maintained its 
position as the number one option for audiences and 
advertisers in the markets we serve across regional Australia.

In response to the changing profile of regional advertising 
spends, Prime brought regional media companies together 
to create a new marketing platform to extol the consumer 
attributes of the thirty six percent of Australians living and 
working in regional Australia. Now known as Boomtown, 
this industry initiative targets the re‑allocation of media 
spends across Australia. With our Boomtown partners, 
we are working hard to deliver a greater share of national 
advertising revenue to regional media companies.

However, Prime continues to weather the effects of increasing 
competition from national and international entertainment, 
news and information platforms. Most of these platforms 
do not have the same regulatory obligations that Prime 
does, such as fees for broadcast spectrum, local content 
quotas, advertising time and category restrictions, drama and 
children’s programming quotas and captioning for the hearing 
impaired. These regulatory obligations are increasingly 
expensive to meet and maintain at a time when advertising 
revenue is falling – demonstrated by other regional 
broadcasters closing eight local TV newsrooms and bureaux 
in Queensland and southern New South Wales this year. 

Prime’s regional sales force now competes against Google 
and Facebook at street level, vying for every local ad 
dollar. Their presence in small local advertising markets 
is a demonstration of the substantial and sustained 
disruption brought to bear on the traditional regional media 
sector. A government review of regional television regulation 
is underway as part of the federal government’s agenda 
to harmonise traditional and digital media regulatory 

Chief Executive 
Officer’s Report

frameworks. Prime has been at the forefront of informing 
the debate along with its regional television counterparts. 
The ability for companies like Prime to remain competitive 
and continue delivering unique services to regional 
Australia will be dependent upon a considered response 
by government to market realities and the striking imbalance 
in regulatory obligations. 

The arguments put forward for urgent reform are 
compelling. Prime is encouraged by the Federal 
Government’s level of engagement and we look forward to 
guidance on its proposed reforms later this calendar year. 

In response to the decline in advertising revenue, 
management reduced operating costs by 5.9 percent 
on the prior year or $3.2 million, with employee expenses 
down $1.4 million or 3.8 percent. The result was a fifty 
percent reduction in key management personnel and other 
cost savings across the business. 

The fall in advertising revenue resulted in a $14 million 
impairment charge which included the write‑down of Prime’s 
television broadcast licence and other intangible assets.

Shareholders would be aware that the company has made 
the reduction of interest bearing debt a priority. The strategy 
has enabled Prime to meet the market expectation for 
content pricing without carrying an onerous debt load forward 
in an advertising market that is clearly in disruption and yet 
to reveal its landing point. Prime is on track to extinguish 
interest bearing debt prior to the end of the 2020 financial year.

Prime continues to build on its strong community ties. 
Prime and GWN remain the number one local TV news 
option in their broadcast markets – enjoying audience 
shares that are mostly well above fifty‑percent of the 
available audience and provide strong audience continuity 
into the evenings programming. 

Cementing our ongoing success and reputation with 
audiences, advertisers and the communities we serve is the 
company’s significant investment in community airtime 
sponsorships to support and assist community endeavours. 

Prime, including GWN, is a significant employer of regional 
Australians with offices stretching from the Gold Coast, 
throughout many major cities and towns in regional NSW 
and Victoria, and across regional Western Australia. We 
invest in, and support the following community partnerships:

•  Regional Achievement and Community Awards  

– NSW/ACT, Victoria and Western Australia

•  Young Achiever Awards  

– NSW/ACT, Victoria and Western Australia

•  Camp Quality

•  Variety The Children’s Charity

•  Regional Australia Institute

•  Royal Far West

•  RCH Good Friday Appeal 

•  Victorian Tourism Industry Council

•  Channel 7 Telethon (WA)

•  Dowerin GWN7 Machinery Field Days

•  WA Top Tourism Awards

•  Scitech

•  Angelhands Inc

•  Western Australian Regional Small Business Awards

•  Leukemia Foundation

•  Tourism Council of Western Australia

•  Relay For Life

Maintaining our industry leadership position takes 
commitment and professionalism and I extend my thanks 
and appreciation to Prime and GWN staff for their continued 
contribution to that success.

Ian Audsley 
CHIEF EXECUTIVE OFFICER

3

PRIME MEDIA GROUP | ANNUAL REPORT 2019Your directors submit their report for the year ended 30 June 2019.

Directors
The names and details of the Company’s directors in office during the financial 
year and until the date of this report are set out below. Directors were in office 
for this entire period unless otherwise stated.

t
r
u
o
c
a
M

Peter J. Macourt

Non-Executive Director 
(appointed 1 September 2014)

Mr Macourt is currently Chairman 
of Virtus Health Limited and 
a director and former Chairman 
of Sky Network Television Limited. 
He is also a former director of FOXTEL 
and a former director and chief 
operating officer of News Limited 
and Independent Newspapers 
Limited. Mr Macourt is Chairman 
of the Audit and Risk Committee and 
a member of the Remuneration and 
Nomination Committee.

n
a
g
i
t
r
a
H

John K. Hartigan

Non-Executive Chair  
(appointed 15 May 2014)

Mr Hartigan headed News 
Corporation’s Australian operations 
as Chairman and Chief Executive 
Officer of News Limited (now known 
as News Corp Australia). He was also 
a director of FOXTEL and Chairman 
of Australian News Channel, which owns 
and operates Sky News. He has worked 
in advisory positions for the American 
Australian Association and the NSW 
Export and Investment Advisory Board. 
Mr Hartigan is a trustee of the Sydney 
Cricket and Sports Ground Trust, 
a Lifetime Member of The Bradman 
Foundation, a director of the Australian 
Paralympic Committee and 
was previously Chairman of 
Destination NSW.

l

a
e
N

Ian R. Neal

Non-Executive Director 
(appointed 6 June 2008)

Mr Neal is a Chair for the Executive 
Connection and consults on business 
strategy and implementation from 
a perspective of maximising shareholder 
value. Mr Neal was co‑founder and 
managing director of Nanyang Ventures 
Pty Limited from 1993 to 2004. Mr Neal’s 
professional background is in financial 
markets, commencing as an equities 
analyst and moving to various banking 
positions until establishing Nanyang 
Ventures. Mr Neal is a life member 
of the Financial Services Institute 
of Australia, a previous National 
President of The Securities Institute 
of Australia and was a member of the 
first Corporate Governance Council 
which established the Corporate 
Governance Guidelines. Mr Neal 
is Chairman of the Remuneration and 
Nomination Committee and a member 
of the Audit and Risk Committee.

4

 
 
 
Director’s  
 Report

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’

Cass A. O’Connor

Non-Executive Director 
(appointed 21 April 2015)

Ms O’Connor has over 30 years’ 
experience as a director of ASX 
listed companies, Federal and State 
government and unlisted entities. 
For the past 20 years she has managed 
her own corporate advisory company. 
Ms O’Connor is currently Chair of 
Audit and Risk Committee and non‑
executive director of Carriageworks 
Limited, a shareholder and director 
of multi‑award winning independent 
television and film production entity 
Goalpost Pictures and a non‑executive 
director of TRIBE, a leading influencer 
marketing and content platform. 
Ms O’Connor has previously worked 
for Bain & Co, Deutsche Bank, 
Turnbull & Partners, Goldman Sachs 
(Australia) and Carnegie, Wylie & 
Company. Ms O’Connor is a member 
of the Remuneration and Nomination 
Committee and the Audit and 
Risk Committee.

Robbie L. Sefton

Non-Executive Director  
(appointed 8 April 2019)

Ms Sefton is a wool, meat and grain 
farmer, and managing director of 
Seftons, a national strategic marketing 
communications company based 
in Tamworth, NSW. Ms Sefton has 
been a member on the Reserve Bank 
of Australia’s Small Business Finance 
Panel. She is currently the Deputy Chair 
of the National Australia Day Council 
and a board member of the newly 
created Cooperative Research Centre 
for High Performing Soils. Recently, the 
federal government’s Minister for Water 
Resources, Drought, Rural Finance, 
Natural Disaster and Emergency 
Management appointed Ms Sefton 
as Chair of the Independent Panel for 
the Assessment of Social and Economic 
Conditions in the Murray‑Darling 
Basin. Prior to that Ms Sefton served 
as a committee member reviewing 
telecommunications services in regional, 
rural and remote parts of Australia, 
as appointed by the federal Minister 
for Regional Services. Ms Sefton’s 
achievements include being named 
a Westpac/Australian Financial Review 
Woman of Influence, AgriFutures 
Australia NSW Rural Woman of the Year 
and she is a graduate of the Australian 
Rural Leadership Program and was also 
a board member of the Foundation for 
six years.

y
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u
A

Ian C. Audsley

Chief Executive Officer  
(appointed 16 June 2010)

Executive Director  
(appointed 24 June 2010)

Mr Audsley has had over 30 years’ 
experience in the television industry. 
He has held various senior roles at 
the Seven Network, Nine Network, 
TV3 New Zealand and Southern 
Cross Television.

5

PRIME MEDIA GROUP | ANNUAL REPORT 2019 
Directors’ report

Directors’ Interests
The relevant interest of each director in the shares and performance rights issued by the Company at the date of this report is as follows:

NAME

J.K. Hartigan

I.R. Neal

P.J. Macourt

C.A. O’Connor

R.L. Sefton

I.C. Audsley

ORDINARY SHARES

42,750

40,000

–

75,000

–

974,300

Interests In Contracts Or Proposed Contracts With The Company
No director has any interest in any contract or proposed contract with the Company other than as disclosed elsewhere in this report.

Directorships In Other Listed Entities
Directorships of other listed entities held by directors of the Company during the three years immediately before the end of the year are 
as follows:

DIRECTOR

COMPANY

PERIOD OF DIRECTORSHIP 

FROM

TO

I.R. Neal

Greatcell Solar Limited (formerly Dyesol Limited) (Non-Executive Chair)

September 2006

December 2018

P.J. Macourt

Sky Network Television Limited (Non-Executive Director)

C.A. O’Connor

PS&C Limited (Non-Executive Director)

Virtus Health Limited (Non-Executive Chair)

August 2002

June 2013

October 2013

Present

Present

May 2017

McGrath Limited (Chair and Non-Executive Director)

December 2015

February 2018

Company Secretary
John Palisi was Company Secretary during the reporting period. He has been a Chartered Accountant for over 20 years and is a graduate 
of the Australian Institute of Company Directors.

Earnings Per Share

Basic earnings per share – Profit from Statutory earnings

Diluted earnings per share– Profit from Statutory earnings

Basic earnings per share – Profit from core earnings

Diluted earnings per share – Profit from core earnings

Dividends

Final dividend recommended:

 – on ordinary shares

Dividends paid in the year:

Interim for the year

 – on ordinary shares

Final for 2018 shown as recommended in the 2018 financial report

 – on ordinary shares

CENTS

2.0

2.0

4.7

4.7

CENTS

$’000

–

–

–

–

–

–

Principal Activities
The principal activities of Prime Media Group Limited during the year were the broadcast of free-to-air commercial television services 
in regional New South Wales, the Australian Capital Territory, regional Victoria, the Gold Coast area of Southern Queensland and regional 
Western Australia.

The majority of the Group’s television programming is supplied through a program supply agreement with the Seven Network and broadcast 
under the PRIME7 brand on the east coast and the GWN7 brand in regional Western Australia.

6

Operating and Financial Review

Statutory Results 
The Company’s consolidated profit after tax attributable to the 
members for the year ended 30 June 2019 was $7,348,000, which 
represents an increase of $19,623,000 or 159.9% on the previous 
corresponding period. Included in the consolidated profit 
is a non-cash impairment of television broadcast licences and 
software of $14,018,000 (2018: $51,690,000). The impairment reflects 
the ongoing decline of regional free-to-air television advertising 
and the increasing cost of programming.

Revenue for the period has been reported in accordance with the 
new accounting standard AASB 15 Revenue from Contracts with 
Customers. The Group has historically recognised revenue from 
advertising inclusive of agency commissions and brought to account 
the cost of commission as a cost of sale. Under the new standard, 
the Group is required to recognise revenue net of agency commission. 
As set out in Note 1 to the financial statements, this treatment has 
been applied to the prior year comparatives reducing revenue 
recognised and cost of sales by the amount of agency commissions. 
The Group’s net profit after tax remained unchanged.

Revenue of $191,862,000 decreased $9,389,000 or 4.7% on the 
previous corresponding period. During the financial year, the 
Company maintained its lead revenue share of 41.5% in the 
aggregated regional market of New South Wales and Victoria. 
The Group’s television advertising revenue in the aggregated 
regional market of New South Wales and Victoria decreased by 5.0% 
on the prior year, compared to the market, which declined 4.1% in the 
same period.

During the financial year, the Group entered a new program supply 
agreement with the Seven Network from 1 July 2018 for a period 
of 5 years. As previously reported, the Group’s program affiliation fees 
increased under the new agreement. The Group also adopted AASB 9 
Financial Instruments: Recognition and Impairment during the financial 
year, which resulted in an increase in allowance for expected credit 
losses of $493,000. As a result of these changes, the Group’s gross 
profit margin declined from 49.8% to 47.1%.

Total operating expenses of $51,788,000 decreased by $3,233,000 
or 5.9% on the prior year. Employee benefit expense of $34,421,000 
declined by $1,369,000 or 3.8% on the prior year. The reduction 
in employee costs was largely attributable to a reduction in key 
management personnel costs in the current reporting period. 
The prior period included non-recurring legal and consultancy 
expenses of $911,000.

The Group’s share of associate profits of $156,000 relates to joint 
ventures that broadcast Nine Entertainment programming in regional 
Western Australia and Mildura. 

Earnings before interest, tax and depreciation and amortisation 
of $38,469,000 decreased by $6,688,000 or 14.8% on the prior year.

Net interest bearing debt reduced by $5,237,000 during the period 
to $9,556,000 at 30 June 2019. The Company continues to operate 
within bank covenants. Finance costs of $1,310,000 were 17.3% 
favourable to the previous corresponding period due to lower 
average interest bearing debt levels. 

Dividend
The Company continues to suspend dividend payments and will 
apply all surplus funds to reduce interest bearing debt. This decision 
has been taken due to the continued declines in regional audiences 
and regional television advertising revenues and increasing 
content costs.

Core Net Profit After Tax
Core net profit after tax (non-IFRS measure) and before specific items 
was $17,161,000 (2018: $25,259,000), declining $8,098,000 or 32.1% 
on the previous corresponding period.

Reported profit/(loss) after tax 

7,348

(12,275)

2019
$’000

2018
$’000

Impairment of television broadcast 
licences and software (non-cash)

Release of deferred tax liability arising 
from impairment

Non-recurring legal and consulting 
expenses

Redundancies

Income tax benefit related to specific 
items

Core net profit after tax and before 
specific items

SHAREHOLDER RETURNS

Core Earnings Per Share 
(cents per share) 1

Statutory Earnings Per Share (cents 
per share)

Core Return on Assets (ROA) 1 

Statutory Return on Assets (ROA)

Weighted Average Cost of Capital 
(pre-tax)

Weighted Average Cost of Capital 
(post-tax)

Core Return on Equity (ROE) 1,2

Statutory Return on Equity (ROE)

Net Debt/Net Debt + Equity Ratio

Share price

Dividends per share

Total Shareholder Return

%

%

%

%

%

%

$

cents

%

14,018

51,690

(4,205)

(15,507)

–

–

–

911

1,019

(579)

17,161

25,259

4.7

2.0

19.8

8.5

6.9

(3.4)

25.9

(12.6)

12.96

12.96

12.64

31.3

13.4

14.9

0.21

–

(27.6)

12.64

52.5

(25.5)

23.5

0.29

1.7

(19.2)

1  These returns have been calculated using core net profit after tax as set out 

within the Directors Report.

2  Equity has been normalised for the impact of items disclosed as specific items.

Statement of Financial Position and Cash Flow
Net cash flow from operating activities of $22,466,000 declined 
$9,647,000 or 30.0% compared to the prior corresponding period. 
The decrease in operating cash flows is in part due to the continued 
decline in advertising revenues, the increase in affiliate fee rate 
under the new program supply agreement with the Seven Network 
and the initial payment of spectrum licence fees totalling $6,215,000 
under the new licensing regime. Included in the spectrum licence 
fee payments in this reporting period were spectrum licence 
fees accrued in the 2018 financial year and paid in this reporting 
period of $4,518,000. No spectrum licence fees were paid in the 
prior period.

Net cash flows used in investing activities of $16,731,000 (2018: 
$3,120,000) relate to the purchase of program rights from the Seven 
Network for $15,000,000 on execution of the program supply agreement 
and capital expenditure of $2,581,000 for the purchase of broadcast and 
computer equipment. During the reporting period, the Group received 
a repayment of loan funds from Associates of $850,000. 

7

PRIME MEDIA GROUP | ANNUAL REPORT 2019Capital Structure
The Group’s secured bank loan facility decreased to $16,000,000 
as at 30 June 2019 (30 June 2018: $25,696,000). The Group continues 
to operate within the terms of its debt facility, which matures 
April 2023. During the reporting period, the debt facility limit was 
reduced to $30 million.

Likely developments and expected results
The Board and Executive consider that the future performance of the 
Group will be influenced by the outlook for television advertising 
in regional Australia and the increasing cost of content to broadcast 
free-to-air television. 

Interest-bearing loan 

Cash and short term deposits

Net debt 

Total equity

Total capital employed

Gearing

The profile of the Group’s debt finance is as follows:

Non-current

Secured bank loan facility

Total interest bearing liabilities

2019
$’000

2018
$’000

16,000

(6,443)

9,557

54,784

64,341

14.9%

25,696

(10,903)

14,793

48,153

62,946

23.5%

2019
$’000

2018
$’000

16,000

16,000

25,696

25,696

Risk management
The Group’s approach to risk management is addressed in the 
Corporate Governance Statement, which is available on the Group’s 
website www.primemedia.com.au/investors. The Board is responsible 
for ensuring that risks, and also opportunities, are identified on a timely 
basis and that the Group’s objectives and activities are aligned with the 
risks and opportunities identified by the Board.

The Board has a number of mechanisms in place to ensure that 
management’s objectives and activities are aligned with the risks 
identified by the Board. These include the following:
•  Board approval of strategic plans designed to meet stakeholders’ 

• 

needs and manage business risk; and
implementation of Board approved operating plans and budgets 
and Board monitoring of progress against these budgets, 
including monitoring of financial and non-financial key performance 
indicators (‘KPIs’).

As part of its risk management framework, the Group has identified the 
following key risks that may affect the Group’s financial performance: 
•  fluctuations in consumer demand that impact advertising revenues, 
which the Group manages by ensuring it continues to maintain 
a strong advertising sales team and strong relationships with 
advertisers and agencies;
the impact on audiences as a result of new media platforms 
and technologies and the resultant impact on television 
advertising revenues; 
the increasing cost of content and continued access to quality 
programming; and
the ability to attract and retain employees with relevant 
media experience.

• 

• 

• 

Significant changes in the state of affairs
There were no significant changes in the Group’s state of affairs.

Significant events after the balance date
There were no significant events after balance date.

8

Performance rights (equity)

Unissued shares
At the date of this report, there were no unvested performance rights 
(2018: 1,377,753) over unissued ordinary shares under the Prime Media 
Group Limited Performance Rights Plan. 

As reported at the Company’s 2018 Annual General Meeting, the Prime 
Media Group Limited Performance Rights Plan has ended, with no new 
issue of performance rights in this reporting period. A new cash settled 
long-term incentive plan has been introduced, details of which are 
provided in the Remuneration Report.

Shares issued or acquired as a result of the exercise 
of performance rights
During the financial year, 826,284 (2018: 1,211,926) ordinary shares were 
acquired on market by the Trustee of the Prime Media Group Limited 
Performance Rights Plan as a result of the vesting and exercise of rights 
granted in 2015.

Indemnification and insurance of directors and officers
In accordance with the Corporations Act 2001, the directors disclose 
that the Company has a Directors’ and Officers’ Liability policy covering 
each of the directors and certain executive officers for liabilities incurred 
in the performance of their duties and as specifically allowed under the 
Corporations Act 2001. During the year, the Company paid premiums 
totalling $563,974 (2018: $276,425) in relation to the Directors’ and 
Officers’ Liability policy. The terms of the policy specifically prohibit the 
disclosure of any other details relating to the policy. The Company has 
also executed a deed of access, indemnity and insurance with Directors 
and Officers in their capacity for the Company, its subsidiaries and 
related parties.

Indemnification of auditors
To the extent permitted by law, the Company has agreed to indemnify 
its auditors, Ernst & Young, as part of the terms of its audit engagement 
agreement against claims by third parties arising from the audit 
(for an unspecified amount). No payment has been made to indemnify 
Ernst & Young during or since the financial year.

Directors’ meetings and committee membership
The number of meetings of directors, including meetings of committees 
of directors, held during the year and the numbers of meetings attended 
by each Director were as follows:

BOARD 
MEETINGS

AUDIT 
AND RISK 
COMMITTEE 
MEETINGS

REMUNERATION 
AND NOMINATION 
COMMITTEE 
MEETINGS

Number of 
meetings held:

Number of meetings 
attended:

J.K. Hartigan

I.R. Neal

P.J. Macourt 

C.A. O’Connor

R.L. Sefton 
(appointed 8 April 2019) 1

I.C. Audsley 

15

15

15

15

14

3

15

2

–

2

2

2

–

–

3

–

3

3

3

–

–

1 

Indicates the maximum number of meetings the director was eligible to attend 
during the period.

Directors’ Report continued 
Message from the Chair of the Remuneration and Nomination Committee 

Dear Shareholder

On behalf of the Board of Prime Media Group I am pleased to present the Company’s Remuneration Report for the financial year to 30 June 2019 
in accordance with section 300A of the Corporations Act, outlining the nature and amount of remuneration for non-executive directors and key 
management personnel.

The 2019 financial year was once again a difficult year in which audiences and revenues continued their declining trend for both regional markets and 
for Prime. Despite the difficult trading environment, the Company continued to maintain a market leading revenue share of 41.5% in key markets, while 
also reducing operating costs by 5.9% below the prior year. Significantly, in August 2018 the Company announced a new five year program supply 
agreement with the Seven Network. The new agreement secured Prime’s future with the Seven Network as the No.1 broadcaster in regional Australia. 

Remuneration Outcomes
As reported last financial year, in keeping with the requirement to continue reducing costs, the Company reduced the size of the executive team and 
this resulted in an overall reduction in key executive management remuneration in excess of $1.3 million for this financial year. Remuneration outcomes 
for the smaller team were aligned to revenue targets and cost management, while also maintaining a focus on governance and culture. Accordingly, 
STI and LTI awards range between 33% and 80% of short term incentives depending on each executive’s individual incentive plan.

Finally, commensurate with the focus on costs, non-executive director fees remained flat for a fourth consecutive year.

As Chair of the Remuneration and Nomination Committee, I invite you to review the remuneration report and welcome your continued feedback 
and engagement. 

Yours sincerely

Mr. Ian Neal 
Non-Executive Director and Chair of Remuneration and Nomination Committee

9

PRIME MEDIA GROUP | ANNUAL REPORT 2019REMUNERATION REPORT (AUDITED)

2.  REMUNERATION GOVERNANCE

A.  Remuneration and Nomination Committee
The Board has appointed a Remuneration and Nomination Committee 
consisting of three independent non-executive directors (NEDs) to, 
amongst various responsibilities, review and make recommendations 
to the Board regarding:
•  Executive management remuneration and incentives;
•  Executive management performance against agreed performance 

targets; and

•  The remuneration framework for directors.

During the financial year, the Remuneration and Nomination Committee 
held three meetings which were attended by all committee members.

The CEO and Company Secretary also attended the Remuneration and 
Nomination Committee meetings by invitation, where management 
input was required. The CEO and Company Secretary were not 
present during any discussions relating to their own remuneration 
arrangements. Further information on the Remuneration and Nomination 
Committee’s role, responsibilities and membership is available 
at www.primemedia.com.au/investors.

3. 

 EXECUTIVE REMUNERATION 
ARRANGEMENTS

A.  Remuneration Principles and Strategy
The Company’s executive remuneration strategy aims to attract, 
motivate and retain high performing individuals and align the interests 
of executives and shareholders. The Remuneration and Nomination 
Committee reviews total remuneration packages annually.

To this end, key objectives of the Company’s reward framework are 
to ensure that remuneration practices:
•  Are aligned to Prime Media Group’s business strategy;
•  Offer competitive remuneration;
•  Provide strong linkage between individual and Group performance 

and rewards; and

•  Align the interest of executives and shareholders.

The Company aims to reward executives with a level and mix of 
remuneration commensurate with their position and responsibilities 
within the Group and aligned with market practice. When referencing 
the external market, the Company has regard for media sector wages 
and remuneration offered amongst the pool of candidates for which 
it must compete for talent. 

This Remuneration Report for the year ended 30 June 2019 outlines 
the remuneration arrangements of the Company and the Group 
in accordance with the requirements of the Corporations Act 2001 
(the Act) and its regulations. This information has been audited 
as required by section 308(3C) of the Act.

The Remuneration Report is presented under the following sections:
1.  Remuneration Report Overview
2.  Remuneration Governance

a.  Remuneration and Nomination Committee

3.  Executive Remuneration Arrangements

a.  Remuneration Principles and Strategy
b.  Remuneration Mix
4.  Detail of Incentive Plans

a.  Short Term Incentive Entitlements and Outcomes
b.  Long Term Incentives

i.  Prime Media Group Limited Performance Rights Plan approved 

November 2014

ii.  Prime Media Group Limited Cash Settled Performance Plan 

introduced November 2017

c.  Executive Remuneration Outcomes (including link to performance)

5.  Executive Contracts
6.  Non-Executive Director Remuneration 

1.  REMUNERATION REPORT OVERVIEW

The Remuneration Report details the remuneration arrangements for key 
management personnel (KMP) who are defined as those persons having 
authority and responsibility for planning, directing and controlling the 
major activities of the Group, directly or indirectly, including any director 
(whether executive or otherwise). 

For the purposes of this report, the term ‘executive’ includes the Chief 
Executive Officer (CEO), executive directors, senior executives, and 
secretaries of the Company and the Group. KMP for the year ended 
30 June 2019 were:

KMP

POSITION

TERM AS KMP

Full Year

Full Year

Full Year

Full Year

From 8 April 2019

Non-Executive Directors

J.K. Hartigan

Chair; Director

Director

Director

Director

Director

I.R. Neal

P.J. Macourt

C.A. O’Connor

R.L. Sefton

Executive KMP

I. Audsley

D. Walker

CEO and Executive Director

Group General Manager 
Sales and Marketing

Full Year

Full Year

J. Palisi

Chief Financial Officer

Full Year

10

Directors’ Report continued3. 

 EXECUTIVE REMUNERATION ARRANGEMENTS (CONTINUED)

B.  Remuneration Mix
The following table represents target remuneration at grant assuming that all performance conditions are met. The relative proportions of senior 
executive remuneration are as follows:

NAME

CEO and Executive Director

I. Audsley

Other KMP

D. Walker

J. Palisi

FIXED 
REMUNERATION
%

AT RISK
STI
%

AT RISK
LTI
%

53%

55%

65%

34%

36%

25%

13%

9%

10%

TOTAL
%

100%

100%

100%

TOTAL 
AT RISK
%

47%

45%

35%

47% of the CEO’s total remuneration package is ‘at risk’ and therefore subject to the achievement of both short term and long term performance 
requirements that are linked to the Company’s strategy and driving long term shareholder wealth creation. 

REMUNERATION 
COMPONENT

VEHICLE

PURPOSE

LINK TO PERFORMANCE

Fixed remuneration

Represented by total employment cost: 
comprises base salary, superannuation 
contributions and other discretionary 
and non-discretionary benefits.

To provide competitive fixed 
remuneration set with reference 
to the median of comparable 
external market roles.

Company and individual performance 
are considered during the annual 
review process.

STI component

Paid in cash.

Rewards KMP for their contribution 
to achievement of Group and business 
unit outcomes, as well as individual 
Key Performance Indicators (KPIs).

Core Net Profit After Tax (NPAT);

Operational performance;

A positive power ratio, which is a measure 
of the Company’s share of revenue to the 
Company’s share of audience; and

Risk management including commitment 
to Work Health Safety.

LTI component

Prime Media Group Limited Performance 
Rights Plan: The final tranche granted in 
2015 and vested in this reporting period. 

Rewards KMP for their contribution 
to the creation of shareholder value 
over the longer term.

Performance rights vest subject 
to achieving core EPS and power 
ratio targets.

Prime Media Group Limited Cash Settled 
Performance Plan introduced to replace 
the performance rights plan.

Performance is linked to achievement 
of STI targets over three financial years. 

11

PRIME MEDIA GROUP | ANNUAL REPORT 20194.  DETAIL OF INCENTIVE PLANS

A.  Short Term Incentive Entitlements and Outcomes
The Group operates an annual STI program that is available to key management personnel and awards a cash bonus subject to attainment of clearly 
defined Group wide, business unit and individual measures. 

STI Performance Criteria
The actual STI payments awarded to each executive depend on the extent to which specific targets set at the beginning of the financial year are met. 
The targets consist of a number of KPIs covering financial and non-financial, corporate and individual measures of performance. A summary of the 
measures and weightings is set out below:

PERFORMANCE MEASURES

Chief Executive Officer

Group GM Sales and Marketing

Chief Financial Officer

GROUP FINANCIAL 
PERFORMANCE 
MEASURES:
CORE NPAT

40%

9%

20%

DIVISIONAL FINANCIAL 
PERFORMANCE MEASURES:
POWER RATIO
REVENUE YIELD
EXPENSE MANAGEMENT
REVENUE GENERATION

NON-FINANCIAL MEASURES:
GROUP STRATEGY OPERATIONAL 
PERFORMANCE INCLUDING: 
AUDIENCE SHARE 
COMMITMENT TO RISK 
MANAGEMENT AND 
WORK HEALTH SAFETY

–%

84%

60%

60%

7%

20%

KEY PERFORMANCE OBJECTIVES

OUTCOMES

COMMENTARY

Financial results

Not achieved
Not achieved

Statutory net profit after tax of $7,348,000. 
Core net profit after tax of $17,161,000.

Maximising advertising revenue 
share and yield 

Partially
achieved

Prime reported a power ratio of 1.012, which demonstrates that Prime’s revenue share 
of 41.5% exceeded its audience share of 41.0% in the aggregated regional market 
of New South Wales and Victoria.

Strategic priorities: 

Achieved

Renewal of Program Supply Agreement with the Seven Network.

Risk management culture including 
promotion of work health safety

Achieved

The Executive Risk Management Committee continued to promote a companywide 
culture of risk management and work health safety.

After consideration of performance against KPIs, the Remuneration and Nomination Committee considers and recommends to the Board, 
on an annual basis, the amount, if any, of STI to be paid to each executive. This process usually occurs within three months after the reporting date 
at which time a cash bonus is paid equivalent to achievement. 

B. 

Long Term Incentives 

Prime Media Group Limited Performance Rights Plan approved November 2014

i) 
The Prime Media Group Limited Performance Rights Plan ended this financial year, with no new issue of performance rights since 2015. As set 
out at table 4, a final tranche of 826,284 granted in 2015 vested and 551,469 performance rights lapsed during the year. The vesting was subject 
to continuous service and achievement of the following targets:
•  60% of the rights will be subject to achievement of annual core earnings per share (EPS) targets; and 
•  40% of the rights will be subject to achievement of annual power ratio targets (revenue share: audience share).

The Trustee of the Prime Media Group Limited Performance Rights Plan acquired 826,284 (2018: 1,211,927) ordinary shares on market for performance 
rights that vested under the Plan in September and November 2018 formally ending the November 2014 Performance Rights Plan. 

12

Directors’ Report continued4.  DETAIL OF INCENTIVE PLANS (CONTINUED)

Prime Media Group Limited Cash Settled Performance Plan introduced November 2017

ii) 
The Company introduced the Prime Media Group Limited Cash Settled Performance Plan to replace The Prime Media Group Performance Rights 
Plan for KMP. The plan is a cash-based plan which has been designed to reward KMP performance over a three year period by offering a potential 
entitlement to cash payments linked to the Group’s share price performance and STI achievement over the same period.

The maximum long term incentives under the plan for the following key management personnel are as follows:

Director

I. Audsley

Executive

D. Walker

J. Palisi

ENTITLEMENT
NOTIONAL SHARE UNITS

2019

2018

2019

2018

2019

2018

2,007,135

1,000,000

843,015

450,000

702,503

375,000

GRANT DATE

12/12/2018

23/1/2018

12/12/2018

23/1/2018

12/12/2018

23/1/2018

SHARE PRICE  
AT GRANT

MAXIMUM VALUE  
AT GRANT DATE

$0.2242

$0.4200

$0.2242

$0.4200

$0.2242

$0.4200

450,000

420,000

189,000

189,000

157,500

157,500

Under the cash-settled performance plan, eligible KMP will be granted notional share units, the value of which will vary with the Company’s share price 
over a three year vesting period. The amount of notional share units that vest will be linked to the employee’s STI performance measures as set by your 
Board at the beginning of each financial year. The value of notional share units at vesting will be equivalent to the Company’s share price at the date 
of vesting. At the reporting date, $423,000 (2018: $144,000) had been accrued under the cash-settled performance plan in relation to the notional share 
units which are yet to vest. 

An employee will forfeit their entitlement to unvested notional share units if their employment ends prior to the vesting date.

In the event of a change of control of the Company, an employee’s notional share units will vest on a pro-rata basis at the share price value on the date 
of change of control.

No cash-settled benefits were paid to KMP in this reporting period (2018: nil).

C.  Executive Remuneration Outcomes (including link to performance)

Company performance and its link to Short Term Incentives 
The financial performance measures driving STI payment outcomes are: 
•  NPAT before specific non-core items; and
•  A power ratio greater than one. The power ratio is a measure of the Company’s share of revenue to the Company’s share of audience. A power 
ratio greater than one indicates that the Company is performing ahead of its audience share. The Company achieved a power ratio of 1.012. 

The Remuneration and Nomination Committee will consider the STI payments for the 2019 financial year in the first quarter of the 2020 financial 
year. 100% of the STI cash bonus pool accrued for 2018 financial performance was paid in the 2019 financial year to key management personnel. 
As demonstrated in the table below, STI payments have been accrued at between 33.4% and 80.0% of the maximum cash bonus available to ongoing 
executives for the 2019 financial year. Any adjustments between the actual amounts to be paid as determined by the Remuneration and Nomination 
Committee and the amounts accrued will be adjusted in the 2020 financial year. 

EXECUTIVE

I. Audsley

D. Walker

J. Palisi

E. McDonald

S. Wood

T. Hogarth

Total 

FY19 STI 
ACCRUED

FY19 STI 
AWARD POOL

330,000

106,124

128,000

–

–

–

550,000

317,500

160,000

–

–

–

%

60.0%

33.4%

80.0%

–%

–%

–%

FY18 STI
PAID IN CASH

FY18 STI 
AWARD POOL

262,500

101,003

66,150

–

–

–

525,000

299,990

110,250

107,835

110,250

115,550

PAID 
%

50.0%

33.7%

60.0%

–%

–%

–%

564,124

1,027,500

54.9%

429,653

1,268,875

33.9%

13

PRIME MEDIA GROUP | ANNUAL REPORT 20194.  DETAIL OF INCENTIVE PLANS (CONTINUED)

C.  Executive Remuneration Outcomes (including link to performance) (continued)

Company performance and its link to Long Term Incentives 
The 2014 Prime Media Group Limited Performance Rights Plan has adopted the following performance measures for the vesting of LTI performance rights:
•  Core EPS (defined as statutory EPS before specific non-core items); and
•  Maintenance or growth of the power ratio greater than one.

The following table shows the Company’s performance over the period 1 July 2015 to 30 June 2018. The performance rights that vested in this 
reporting period were issued in 2015. 

CORE EARNINGS PER SHARE (60%)

Target

Actual

Percentage achieved

POWER RATIO (40%)

Total revenue share: 3AGG Market

All People 06:00 to 23:59

Power Ratio

Percentage achieved

FY16

9.0

7.5

–%

41.70%

41.80%

0.998

99.8%

FY17

5.6

9.7

100.0%

43.75%

40.60%

1.078

100.0%

FY18

7.2

6.9

–%

41.94%

40.40%

1.038

100.0%

LTI awards under the former performance rights plan
The Trustee of the Prime Media Group Limited Performance Rights Plan acquired 826,284 (2018: 1,211,927) ordinary shares on market for performance 
rights that vested under the Plan in September and November 2018. The LTI remuneration for each KMP is set out within Table 1 and 2 of this section.

14

Directors’ Report continuedD
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4.  DETAIL OF INCENTIVE PLANS (CONTINUED)

Table 3: Prime Media Group Limited Performance Rights Plan Approved November 2014

No performance rights were granted during the 2019 financial year. The following performance rights vested and/or lapsed during the 2019 financial year:

2019

Director

I. Audsley

Executive

D. Walker

J. Palisi

TOTAL

GRANT DATE

VESTING DATE

VESTED
NUMBER

LAPSED
NUMBER

10/11/2015

10/11/2018

449,800

300,200

21/9/2015

21/9/2015

21/09/2018

21/09/2018

226,551

149,933

826,284

151,202

100,067

551,469

Table 4: Performance rights holdings of KMP

As demonstrated in the table below, the Prime Media Group Limited Performance Rights Plan has ended and there are no outstanding rights to shares 
at the balance date.

2019

Director

I. Audsley

Executive

D. Walker

J. Palisi

TOTAL

BALANCE
1 JULY 2018

GRANTED AS 
REMUNERATION

PERFORMANCE 
RIGHTS 
EXERCISED

PERFORMANCE 
RIGHTS LAPSED

PERFORMANCE 
RIGHTS 
FORFEITED

BALANCE
30 JUNE 2019

EXERCISABLE

NOT 
EXERCISABLE

750,000

377,753

250,000

1,377,753

–

–

–

–

449,800

300,200

226,551

149,933

826,284

151,202

100,067

551,469

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Table 5: Value of performance rights granted, exercised, lapsed or cancelled during the year

VALUE OF
PERFORMANCE RIGHTS 
GRANTED 
DURING THE YEAR 1
$

VALUE OF
PERFORMANCE RIGHTS
 EXERCISED
DURING THE YEAR 2
$

VALUE OF
PERFORMANCE RIGHTS 
LAPSED 
DURING THE YEAR 1
$

VALUE OF
PERFORMANCE RIGHTS 
CANCELLED 
DURING THE YEAR
$

–

–

–

–

102,349

36,901

55,757

195,007

124,883

64,377

42,605

231,865

–

–

–

–

I. Audsley

D. Walker

J. Palisi

TOTAL

1  Determined at the time of grant per AASB 2.
2  Determined at the time of exercise.

There were no alterations to the terms and conditions of performance rights granted as remuneration since their grant date. The maximum grant 
payable assuming that all service and performance criteria were met, was equal to the number of rights granted multiplied by the fair value at the 
grant date. 

17

PRIME MEDIA GROUP | ANNUAL REPORT 20194.  DETAIL OF INCENTIVE PLANS (CONTINUED)

Table 6: Equity holdings and transactions

Non-Executive Director

J.K. Hartigan

I.R. Neal

P.J. Macourt

C.A. O’Connor

R.L. Sefton 

Executive Director

I. Audsley

Key Management Personnel

D. Walker

J. Palisi

BALANCE AT START 
OF THE YEAR

SHARES GRANTED ON 
EXERCISE OF RIGHTS

PURCHASES AND 
OTHER CHANGES 
DURING THE YEAR

BALANCE AT THE END
 OF THE YEAR 

–

40,000

–

75,000

–

–

–

–

–

–

42,750

–

–

–

–

42,750

40,000

–

75,000

–

865,456

449,800

(340,956)

974,300

–

19,058

226,551

149,934

(226,551)

–

–

168,992

The Prime Media Group Security Trading Policy applies to all NEDs and executives. The policy prohibits officers and employees from dealing 
in Company securities in a way that breaches insider trading laws or would compromise confidence in Prime’s investor practices. This policy is publicly 
disclosed and available at www.primemedia.com.au/investors. 

5.  EXECUTIVE CONTRACTS

Remuneration arrangements for KMP are formalised in employment agreements. Details of these contracts are provided below:

NAME

NOTICE PERIOD

TERMINATION PAYMENT

CEO And Executive Director

I. Audsley

Other KMP

D. Walker

J. Palisi 

12 months

12 months (fixed remuneration)

End of contract

6 months

Maximum of 6 months 

6 months (fixed remuneration)

Under the November 2017 cash settled long term incentive plan where a participant leaves before all Notional Share Units vest and becomes 
a good leaver the Board determines in its sole and absolute discretion to allow some or all of those notional share units to vest. Under other leaver 
circumstances, such as termination for cause, all unvested Notional Share Units will lapse and be forfeited. 

6.  NON-EXECUTIVE DIRECTOR REMUNERATION

Remuneration Policy
The Board seeks to aggregate remuneration at the level that provides the Company with the ability to attract and retain directors of the highest 
calibre, whilst incurring a cost that is acceptable to shareholders.

All of the current NEDs carry an initial contract duration of three years that remains subject to their re-election by shareholders. The employment 
contracts for NEDs do not carry notice provisions or termination entitlements. Board fees are set with reference to comparable ASX-listed 
companies. The Company does not currently provide securities as part of NED remuneration and shareholder approval would be sought for this 
form of remuneration to be paid. 

The amount of the aggregate remuneration sought to be approved by shareholders and the fee structure is reviewed from time to time against 
fees paid to NEDs of comparable companies. The Board also considers advice from external consultants when undertaking the review process. 
The aggregate fees paid to NEDs in the 2019 financial year were $381,530 (excluding superannuation).

NED fees in the 2020 financial year are estimated to be $474,521, which is less than the determination made at the Annual General Meeting held 
in November 2007 when shareholders approved an aggregate fee pool of $750,000 per annum (excluding superannuation).

Structure
NED remuneration consists of fixed annual directors’ fees only and therefore NED’s are not entitled to receive performance-based remuneration 
or any other entitlements that may be perceived to compromise their independence. 

The rates and fees (inclusive of superannuation contributions) for the NEDs in 2019 financial year is as follows:

BOARD POSITION

Chair

NED Base Fee

Committee Chair

Committee Member

18

ANNUAL FEE

$100,000

$95,000

Nil

Nil

Directors’ Report continued6.  NON-EXECUTIVE DIRECTOR REMUNERATION (CONTINUED)

Remuneration Consultants
To ensure the Board is fully informed when making decisions, the Remuneration and Nomination Committee has formalised policies that govern 
arrangements to engage independent remuneration consultants to provide independent advice and, where required, to make remuneration 
recommendations, free from the undue influence by members of the KMP. 

Having undertaken a significant review of KMP remuneration during the 2018 financial year, the Committee did not engage remuneration consultants 
in this financial year. The Committee is satisfied that the advice received from Ernst & Young in the prior year for services totalling $12,360 was free 
from undue influence from members of the KMP. 

Additional statutory disclosures

Rounding
The amounts contained in the financial report have been rounded to the nearest $1,000 (where rounding is applicable) where noted ($’000) under 
the option available to the Company under ASIC Corporations (Rounding in Financial/Directors’ Reports) Instrument 2016/191. The Company 
is an entity to which this legislative instrument applies.

Auditor Independence and Non-Audit Services
The Directors have received and are satisfied with the ‘Auditor’s Independence Declaration’ provided by the Company’s external auditors, 
Ernst & Young, which is included on page 20.

Non-Audit Services 
The following non-audit services were provided by the Group’s auditor, Ernst & Young. The directors are satisfied that the provision of the non-audit 
services is compatible with the general standard of independence for auditors imposed by the Corporations Act 2001. The nature and scope of each 
type of non-audit service provided means that the auditor’s independence was not compromised.

Ernst & Young received or are due to receive the following amounts for the provision of non-audit services:

Tax compliance services

Assurance services

Total

 $

 34,607

 9,880

 44,487

Corporate governance
In recognising the need for the highest standards of corporate behaviour and accountability, the directors of Prime Media Group Limited support 
and have, unless otherwise disclosed in the corporate governance statement, adhered to the principles of corporate governance. The Company’s 
corporate governance statement is available on the Company website www.primemedia.com.au/investors.

Signed in accordance with a resolution of the directors.

P. J Macourt 
Director

Sydney, 22 August 2019

19

PRIME MEDIA GROUP | ANNUAL REPORT 2019Ernst & Young 
200 George Street 
Sydney  NSW  2000 Australia 
GPO Box 2646 Sydney  NSW  2001 

  Tel: +61  2 9248  5555 
Fax:  +61 2 9248 5959 
ey.com/au 

Auditor’s Independence Declaration to the Directors of Prime Media 
Group Limited 

As lead auditor  for the audit  of the financial  report  of Prime  Media  Group  Limited  for the financial  year 
ended  30 June  2019,  I declare  to the best of my knowledge  and  belief,  there have been: 

a)  no  contraventions  of the auditor  independence  requirements  of the  Corporations  Act 2001  in 

relation  to the  audit;  and   

b)  no  contraventions  of any applicable  code  of professional  conduct  in  relation  to the audit. 

This declaration  is in  respect  of Prime  Media  Group  Limited  and  the entities  it controlled  during  the 
financial  year. 

Ernst & Young 

Michael  Wright 
Partner 
22 August  2019 

A  member  firm of Ernst & Young Global Limited 
Liability  limited by  a scheme approved  under  Professional Standards Legislation 

20

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Statements  
Contents

FINANCIAL STATEMENTS 

Consolidated Statement of Profit or Loss and Other 
Comprehensive Income 
Consolidated Statement of Financial Position 
Consolidated Statement of Changes in Equity 
Consolidated Statement of Cash Flows 

NOTES TO THE FINANCIAL STATEMENTS

1. 

Summary of significant accounting policies 

GROUP PERFORMANCE

Revenue 
Expenses 

2. 
3. 
4.  Operating segments 
5. 

Earnings per share 

OPERATING ASSETS AND LIABILITIES

Intangible assets 
Trade and other receivables 

6.  Cash and short-term deposits 
7. 
8. 
9.  Other assets 
10.  Trade and other payables 
11.  Provisions 
12.  Property, plant and equipment 

CAPITAL STRUCTURE AND FINANCIAL COSTS

Interest bearing loans and borrowings 

13. 
14.  Financial risk management objectives and policies 
15.  Contributed equity 
16.  Capital management 
17.  Retained earnings and reserves 
18.  Dividends paid and proposed 

GROUP STRUCTURE

19.  Assets held for sale 
20. 
21. 

Investments in associates 
Investments in subsidiaries 

UNRECOGNISED ITEMS

22.  Commitments 
23.  Contingent liabilities 

OTHER

Income tax 

24. 
25.  Related party disclosures 
26.  Parent entity information 
27.  Subsequent events 
28.  Auditor’s remuneration 
29.  Other accounting policies 
30.  Significant judgments and estimates 

FINANCIALS

Directors’ Declaration 
Independent Auditor’s Report 

ASX INFORMATION

Shareholder information 

22
23
24
25

26

29
30
30
31

32
33
36
37
37
37
38

39
40
42
43
43
44

44
45
46

47
49

49
52
54
54
54
55
56

58
59

64

21

PRIME MEDIA GROUP | ANNUAL REPORT 2019Revenue and other income

Revenue from contracts with customers

Interest income

Other income

Total revenue and other income

Cost of sales

Gross profit

Broadcasting and transmission expenses

Administration and marketing expenses

Depreciation and amortisation

Impairment expense

Operating Profit/(Loss)

Finance costs

Share of associate profits/(losses)

Profit/(Loss) before income tax

Income tax (expense)/benefit

Profit/(Loss) for the year 

Profit/(Loss) for the year

Total comprehensive income for the year

Profit/(Loss) attributable to owners of the parent

Total comprehensive income attributable to owners of the parent

Basic Earnings per share (cents per share)

Diluted Earnings per share (cents per share)

CONSOLIDATED

2019 

$’000

2018 
RESTATED
$’000

190,674

200,073

141

1,047

191,862

(101,465)

90,397

(41,546)

(10,398)

(11,879)

(14,018)

12,556

(1,310)

156

11,402

(4,054)

7,348

134

1,044

201,251

(100,939)

100,312

(42,238)

(12,740)

(9,618)

(51,690)

(15,974)

(1,584)

(43)

(17,601)

5,326

(12,275)

7,348

(12,275)

7,348

(12,275)

7,348

(12,275)

7,348

(12,275)

2.0

2.0

(3.4)

(3.4)

NOTES

2

2

2

7

3

20

24

5

5

The above Consolidated Statement of Profit or Loss and Other Comprehensive Income should be read in conjunction with accompanying notes.

22

Consolidated Statement of Profit or Loss and Other Comprehensive Income For the year ended 30 June 2019ASSETS

Current Assets

Cash and short term deposits

Trade and other receivables

Intangible assets

Current tax asset

Other assets

Assets classified as held for sale

Total Current Assets 

Non-Current Assets

Investment in associates

Property, plant and equipment

Intangible assets

Other assets

Total Non-Current Assets 

Total Assets

LIABILITIES

Current Liabilities

Trade and other payables

Total Current Liabilities

Non-Current Liabilities

Interest-bearing loans and borrowings

Provisions

Deferred income tax Liabilities

Total Non-Current Liabilities

Total Liabilities

Net Assets

EQUITY

Equity attributable to equity holders of the parent interest

Contributed equity

Reserves

Accumulated losses

Parent Interests

Total Equity

NOTES

CONSOLIDATED

2019
$’000

2018
$’000

6

8

7

24

9

19

20

12

7

9

10

13

11

24

15

17

17

6,443

37,323

3,000

1,594

4,711

53,071

645

53,716

377

22,358

9,878

501

33,114

86,830

15,429

15,429

16,000

600

17

16,617

32,046

54,784

10,903

38,030

1,667

690

1,943

53,233

645

53,878

1,071

25,301

16,593

646

43,611

97,489

21,340

21,340

25,696

479

1,821

27,996

49,336

48,153

310,262

3,722

310,262

4,091

(259,200)

(266,200)

54,784

54,784

48,153

48,153

The above Consolidated Statement of Financial Position should be read in conjunction with accompanying notes.

23

Consolidated Statement of Financial PositionAs at 30 June 2019PRIME MEDIA GROUP | ANNUAL REPORT 2019At 1 July 2018

Effect of adoption of new accounting standards (refer Note 1)

At 1 July 2018 (restated)

Profit for the period

Other comprehensive income

Total comprehensive income and expense for the period

Transactions with equity holders in their capacity as equity holders:

Exercise of performance rights

Share-based payments (credit)/expense

Dividends on ordinary shares

At 30 June 2019

At 1 July 2017

Loss for the period

Other comprehensive income

Total comprehensive income and expense for the period

Transactions with equity holders in their capacity as equity holders:

Exercise of performance rights

Share-based payments (credit)/expense

Dividends on ordinary shares

At 30 June 2018

ISSUED 
CAPITAL
$’000

ACCUMULATED
 LOSSES
$’000

310,262

(266,200)

–

(348)

310,262

(266,548)

–

–

–

–

–

–

7,348

–

7,348

–

–

–

310,262

(259,200)

EMPLOYEE 
BENEFITS 
RESERVE
$’000

TOTAL PARENT
ENTITY 
INTEREST
$’000

4,091

–

4,091

–

–

–

(195)

(174)

–

3,722

48,153

(348)

47,805

7,348

–

7,348

(195)

(174)

–

54,784

ISSUED 
CAPITAL
$’000

ACCUMULATED 
LOSSES
$’000

EMPLOYEE 
BENEFITS 
RESERVE
$’000

TOTAL PARENT
ENTITY 
INTEREST
$’000

310,262

–

–

–

–

–

–

310,262

(247,697)

(12,275)

–

(12,275)

–

–

(6,228)

(266,200)

4,641

–

–

–

(452)

(98)

–

4,091

67,206

(12,275)

–

(12,275)

(452)

(98)

(6,228)

48,153

The above Consolidated Statement of Changes in Equity should be read in conjunction with accompanying notes.

24

Consolidated Statement of Changes in EquityAs at 30 June 2019OPERATING ACTIVITIES

Receipts from customers (inclusive of GST)

Payments to suppliers and employees (inclusive of GST)

Interest received

Borrowing costs paid

Income tax paid 

NET CASH FLOWS FROM OPERATING ACTIVITIES

INVESTING ACTIVITIES

Purchase of property, plant & equipment and intangible assets

Purchase of program rights

Proceeds from sale of financial assets

Loan funds received from/(paid to) related entities

NET CASH FLOWS USED IN INVESTING ACTIVITIES

FINANCING ACTIVITIES

Proceeds from borrowings 

Repayments of borrowings 

Share-based payments – performance rights exercised

Dividends paid

NET CASH FLOWS USED IN FINANCING ACTIVITIES

NET INCREASE IN CASH AND CASH EQUIVALENTS

Cash and cash equivalents at beginning of period

CASH AND CASH EQUIVALENTS AT END OF PERIOD

The above Consolidated Statement of Cash Flows should be read in conjunction with accompanying notes.

NOTES

CONSOLIDATED

2019
$’000

2018
$’000

212,072

(182,195)

141

(940)

(6,612)

22,466

(2,581)

(15,000)

–

850

(16,731)

95,000

(105,000)

(195)

–

(10,195)

4,460

10,903

6,443

223,721

(174,369)

134

(1,569)

(15,804)

32,113

(3,080)

–

3

(43)

(3,120)

114,000

(132,000)

(452)

(6,228)

(24,680)

4,313

6,590

10,903

6

7

18

6

25

Consolidated Statement of Cash FlowsFor the year ended 30 June 2019PRIME MEDIA GROUP | ANNUAL REPORT 2019Notes to the financial statements
For the year ended 30 June 2019

1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

The consolidated financial report of Prime Media Group Limited (the “Company”) for the year ended 30 June 2019 was authorised for issue 
in accordance with a resolution of the directors on 22 August 2019.

Prime Media Group Limited is a for profit company limited by shares incorporated in Australia whose shares are publicly traded on the Australian 
Securities Exchange.

The nature of the operations and principal activities of the Group are described in the Directors’ Report.

A.   Basis of preparation
The financial report is a general-purpose financial report, which has been prepared in accordance with the requirements of the Corporations Act 2001, 
Australian Accounting Standards and other authoritative pronouncements from the Australian Accounting Standards Board. The financial report has 
been prepared on a historical cost basis.

The financial report is presented in Australian dollars and all values are rounded to the nearest thousand dollars ($’000) unless otherwise stated under 
the option available to the Company under the Australian Securities and Investment Commission (ASIC) Legislative Instrument 2016/191. The Company 
is an entity to which this Legislative Instrument applies.

The consolidated financial statements provide comparative information in respect of the previous period.

Significant accounting policies are provided throughout the notes to the financial statements.

B.  Compliance with Australian accounting standards and international financial reporting standards 
The financial report complies with Australian Accounting Standards and International Financial Reporting Standards (IFRS) as issued by the 
International Accounting Standards Board.

C.  Changes in accounting policies, disclosures, standards and interpretations

Changes in accounting policy and disclosures
The Group adopted all new and amended Australian Accounting Standards and Interpretations that became applicable during the current financial 
year. The Group has not early adopted any other standard, interpretation or amendment that has been issued but is not yet effective.

The Group applies, for the first time, AASB 15 Revenue from Contracts with Customers and AASB 9 Financial Instruments. The nature and effect 
of these changes are disclosed below. 

Several other amendments and interpretations apply from 1 July 2018, but do not have an impact on the consolidated financial statements of the Group. 

All other accounting policies adopted are consistent with those of the previous financial year. 

The following significant Australian Accounting Standards and Interpretations have recently been issued or amended, but are not yet effective: 

REFERENCE

AASB 16

AASB 2018-1

AASB Interpretation 23, and 
relevant amending standards

Conceptual Framework 
AASB 2019-1

TITLE

Leases

Amendments to Australian Accounting Standards – Further Annual 
Improvements 2015-2017 cycle

APPLICATION DATE 
OF STANDARD

APPLICATION DATE 
FOR GROUP

1 January 2019

1 January 2019

1 July 2019

1 July 2019

Uncertainty over Income Tax Treatments

1 January 2019

1 July 2019

Conceptual Framework for Financial Reporting Amendments to 
Australian Accounting Standards – Reference to the Conceptual 
Framework

1 January 2020

1 July 2020

AASB 2018-7

Amendments to Australian Accounting Standards – Definition 
of Material

1 January 2020

1 July 2020

The Group has elected not to early adopt any of the new standards or amendments in these financial statements. The Group has yet to fully assess the 
impact AASB 16 Leases will have on the financial statements, when applied in future periods.

26

1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

AASB 16 Leases
AASB 16 was issued in January 2016 and it replaces AASB 117 Leases, AASB Interpretation 4 Determining whether an Arrangement contains a Lease, 
AASB Interpretation 115 Operating Leases – Incentives and AASB Interpretation 127 Evaluating the Substance of Transactions Involving the Legal Form 
of a Lease. AASB 16 sets out the principles for the recognition, measurement, presentation and disclosure of leases and requires lessees to account for 
all leases under a single on-balance sheet model similar to the accounting for finance leases under AASB 117. The standard includes two recognition 
exemptions for lessees – leases of ’low-value’ assets (e.g., personal computers) and short-term leases (i.e., leases with a lease term of 12 months or 
less). At the commencement date of a lease, a lessee will recognise a liability to make lease payments (i.e., the lease liability) and an asset representing 
the right to use the underlying asset during the lease term (i.e., the right-of-use asset). Lessees will be required to separately recognise the interest 
expense on the lease liability and the depreciation expense on the right-of-use asset. 

Lessees will be also required to re-measure the lease liability upon the occurrence of certain events (e.g., a change in the lease term, a change in future 
lease payments resulting from a change in an index or rate used to determine those payments). The lessee will generally recognise the amount of the 
remeasurement of the lease liability as an adjustment to the right-of-use asset. 

Lessor accounting under AASB 16 is substantially unchanged from today’s accounting under AASB 117. Lessors will continue to classify all leases using 
the same classification principle as in AASB 117 and distinguish between two types of leases: operating and finance leases. 

AASB 16, which is effective for annual periods beginning on or after 1 January 2019, requires lessees and lessors to make more extensive disclosures 
than under AASB 117.

Transition to AASB 16 
The Group has categorised its leases into four main groups: Transmission Sites, Buildings, Equipment and Motor Vehicles. The Group currently plans 
to adopt the standard retrospectively with the cumulative effect recognised in retained earnings at the date of initial application (e.g. 1 July 2019), 
without restating the comparative period. 

The Group will elect to use the exemptions proposed by the standard on lease contracts for which the lease terms ends within 12 months as of the 
date of initial application, and lease contracts for which the underlying asset is of low value.

The Group has not finalised the financial impact of the new standard. 

The Group’s balance sheet is expected to be grossed up for future lease payments (both receivable and payable, at their discounted values) and for 
the unamortised portion of right to use assets. Net rental expense in the income statement will be replaced by a ‘front-loaded’ interest expense and 
a straight-line depreciation expense.

AASB 15 Revenue from Contracts with Customers
AASB 15 Revenue from Contracts with Customers supersedes AASB 118 Revenue and related Interpretations and it applies to all revenue arising from 
contracts with customers, unless those contracts are in the scope of other standards. The new standard establishes a five-step model to account 
for revenue arising from contracts with customers. Under AASB 15 Revenue from Contracts with Customers revenue is recognised at an amount that 
reflects the consideration to which an entity expects to be entitled in exchange for transferring goods or services to a customer. 

The standard requires entities to exercise judgement, taking into consideration all of the relevant facts and circumstances when applying each step 
of the model to contracts with their customers. The standard also specifies the accounting for the incremental costs of obtaining a contract and the 
costs directly related to fulfilling a contract. 

The Group adopted AASB 15 Revenue from Contracts with Customers using the full retrospective method of adoption. The impact on adoption 
is as follows:

Advertising revenue

a) 
The Group derives its primary source of revenue from the sale of advertising on its television services, recognising revenue when advertisements are 
broadcast. Under AASB 118 Revenue, revenue was recognised when the commercial advertisement had been broadcast. Under AASB 15 Revenue 
from Contracts with Customers, an element of revenue is required to be deferred until all specific viewer metrics have been met where this is part 
of the performance obligation in a contract. For the current reporting period the impact of the change in revenue recognition policy is not material 
and no adjustment has been made.

Principal versus agent considerations

b) 
As a television broadcaster, the Group contracts with media buyers and media agencies for the sale of advertising airtime to third party advertisers. 
Prime has historically recognised revenue from advertising inclusive of agency commissions and brought to account the cost of commission as a cost 
of sale. Under AASB 15, the Group must determine whether its performance obligation is to provide the good or service to media buyers and media 
agencies as the Group’s customers, or whether the Group’s customers are the third party advertisers. Under the new standards five-step model, 
the Group’s relationship is with media buyers and media agencies and accordingly advertising revenue is to be recognised net of agency commission 
since this is to be treated as a payment made to a customer. 

This treatment decreases the amount of advertising revenue recognised and the associated cost of sales by the amount of agency commissions, 
but does not change the Group’s net profit after tax. There was no impact on retained earnings. The statement of profit or loss for the year ended 
30 June 2018 was also restated resulting in a decrease in revenue from contracts with customers and a corresponding decrease in cost of sales 
of $17,907,000. 

27

PRIME MEDIA GROUP | ANNUAL REPORT 20191.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

The impact on the statement of profit or loss for financial year ended 30 June 2018 is as follows:

Decrease in Revenue from contracts with customers

Decrease in Cost of sales

Profit for the period

Attributable to owners of the parent

$’000

(17,907)

(17,907)

–

–

Certain comparative figures in the consolidated statement of financial position and consolidated statement of cash flows have been adjusted where 
necessary to conform to current year presentation.

AASB 9 Financial Instruments
AASB 9 Financial Instruments replaces AASB 139 Financial Instruments: Recognition and Measurement for annual periods beginning on or after 
1 January 2018, bringing together all three aspects of the accounting for financial instruments: classification and measurement; impairment; and hedge 
accounting. The areas of impact on adoption for the Group are as follows:

Classification and measurement

a) 
Under AASB 9 Financial Instruments, the Group initially measures a financial asset at its fair value plus, in the case of a financial asset not at fair value 
through profit or loss, transaction costs.

Under AASB 9 Financial Instruments, debt instruments are subsequently measured at fair value through profit or loss, amortised cost, or fair value 
through Other Comprehensive Income. The classification is based on two criteria: the Group’s business model for managing the financial assets and 
whether the instruments’ contractual cash flows represent ‘solely payments of principal and interest’ on the principal amount outstanding.

The assessment of the Group’s business model for managing financial assets was made as of the date of initial application, 1 July 2018. The assessment 
of whether contractual cash flows on financial assets are solely comprised of principal and interest was made based on the facts and circumstances 
as at the initial recognition of the assets.

The classification and measurement requirements of AASB 9 Financial Instruments did not have a significant impact to the Group.

Financial Assets: Carrying value and Impairment

b) 
The adoption of AASB 9 Financial Instruments has fundamentally changed the Group’s accounting for impairment losses for financial assets by 
replacing the incurred loss approach under AASB 139 Financial Instruments: Recognition and Measurement with a forward-looking expected credit 
loss (ECL) approach. 

For trade and other receivables, the Group has applied the standard’s simplified approach and has calculated ECLs based on lifetime expected credit 
losses. The Group has established a provision matrix that is based on the Group’s historical credit loss experience, adjusted for forward-looking factors 
specific to the debtors and the economic environment. 

The adoption of the ECL requirements of AASB 9 Financial Instruments resulted in increases in impairment allowances of the Group’s trade and other 
receivables. The increase in allowance resulted in an adjustment to retained earnings. 

As a consequence of the adjustments described above, deferred taxes were adjusted to retained earnings as necessary upon adoption of AASB 9 
Financial Instruments as at 1 July 2018.

The Group applied AASB 9 with an initial application date of 1 July 2018. The adjustment to impairment allowances is applied prospectively and 
comparative information has not been restated. Differences arising from the adoption of AASB 9 have been recognised directly in retained earnings.

The effect of adopting AASB 9 as 1 July 2018 was as follows:

Assets

Decrease in Trade and other receivables

Total assets

Liabilities

Decrease in Deferred tax liabilities

Total liabilities

Total adjustment to equity

Decrease in Retained earnings

Total Equity

ADJUSTMENTS

1 JULY 2018
$’000

a)

a)

a)

(497)

(497)

(149)

(149)

(348)

(348)

Other standards and interpretations that have been issued but are not yet effective are not expected to have any significant impact on the Group’s 
financial statements in the year of their initial application.

28

Notes to the financial statements continuedFor the year ended 30 June 20192.  REVENUE

Advertising and other external revenue

Finance income

Other income

Total

Breakdown of finance income:

Interest received 

Total

Breakdown of other income:

Government grants

Other revenues

Total

ACCOUNTING POLICY

Revenue from contracts with Customers

CONSOLIDATED

2019
$’000

2018
$’000

190,674

200,073

141

1,047

191,862

141

141

139

908

1,047

134

1,044

201,251

134

134

421

623

1,044

Revenue from contracts with customers is recognised when control of the goods or services are transferred to the customer at an amount that 
reflects the consideration to which the Group expects to be entitled in exchange for those goods or services. As a television broadcaster, the 
Group contracts with media buyers and media agencies for the sale of advertising airtime to third party advertisers. Under AASB 15, the Group 
determines whether its performance obligation is to provide the good or service to media buyers and media agencies as the Group’s customers, 
or whether the Group’s customers are the third party advertisers. The Group’s customers are media buyers and media agencies and accordingly 
advertising revenue is recognised net of agency commission since this is treated as a payment made to a customer. The specific recognition 
criteria described below must also be met before revenue is recognised:

REVENUE CLASS

RECOGNITION CRITERIA

Advertising revenue

Revenue is recognised when the commercial advertisement has been broadcast. Where the Company 
has committed to delivering a specific viewer metric for an advertising campaign, then revenue for this 
performance obligation will be recognised when the viewer metric has been achieved.
Advertising revenue is recognised net of agency commission.

Advertising production revenue

Revenue is recognised when the production is complete and the customer invoiced.

Sales representation revenue

The performance obligation is satisfied when the advertising airtime is broadcast.

Other Revenue

Government grants

Government grants are recognised where there is reasonable assurance that the grant will be received 
and all attached conditions have been complied with.

i) 

Reimbursement of expense

Recognised in profit or loss on a systematic basis over the periods the related costs, which it is intended 
to compensate, are expensed.

ii) 

Reimbursement for cost of asset Recognised in profit or loss over the useful life of the related asset on a systematic basis. When the Group 

receives grants of non-monetary assets, the assets and the grant are recorded at nominal amounts and 
released to profit or loss over the expected useful life in a pattern of consumption of the benefit of the 
underlying asset by equal annual instalments.

Rental income

Interest income

Rental income is recognised on a straight-line basis over the term of the lease.

Interest revenue is recognised as it accrues, based on the effective yield of the financial asset.

29

PRIME MEDIA GROUP | ANNUAL REPORT 20193.  EXPENSES

Finance Expenses 

Interest on debt and borrowings

Employee Benefit Expense 

Wages and salaries

Sales commissions and bonuses

Superannuation expense

Share-based payments (release)/expense

Other employee benefits expense

Other Expenses 

Bad debts and expected credit losses and credit notes – trade debtors

Minimum lease payments – operating leases

ACCOUNTING POLICY

Borrowing Costs

CONSOLIDATED

2019
$’000

1,310

1,310

27,211

3,496

2,511

(174)

1,377

34,421

114

8,100

2018
$’000

1,584

1,584

28,688

3,208

2,469

(98)

1,523

35,790

139

8,555

Borrowing costs are expensed in the period incurred. Borrowing costs consist of interest and other costs that an entity incurs in connection with 
the borrowing of funds.

Operating Leases

Operating lease payments are recognised as an operating expense in the statement of profit or loss on a straight-line basis over the lease term.

4.  OPERATING SEGMENTS

ACCOUNTING POLICY
An operating segment is a component of an entity that engages in business activities from which it may earn revenues and incur expenses, whose 
operating results are regularly reviewed by the entity’s chief operating decision maker to assess performance, make resource allocation decisions 
and for which discrete financial information is available.

Identification of reportable segments
The Group operates as a single regional free-to-air television broadcasting segment. The Group holds commercial television licences to broadcast 
in regional New South Wales, the Australian Capital Territory, regional Victoria, the Gold Coast area of Southern Queensland and regional Western 
Australia. The majority of the Group’s television programming is supplied through a program supply agreement with the Seven Network and 
broadcast in regional areas under the PRIME7 brand on the east coast of Australia and the GWN7 brand in regional Western Australia.

The Board and Executive monitor the operating performance of the segment based on internal reports and discrete financial information that 
is reported to the Board on at least a monthly basis.

30

Notes to the financial statements continuedFor the year ended 30 June 20195.  EARNINGS PER SHARE

Basic earnings per share (cents per share)

Diluted earnings per share (cents per share)

ACCOUNTING POLICY

Basic Earnings Per Share

CONSOLIDATED

2019

2.0

2.0

2018

(3.4)

(3.4)

Basic earnings per share (EPS) is calculated by dividing net profit for the year attributable to ordinary equity holders of the parent by the weighted 
average number of ordinary shares outstanding during the year.

Diluted Earnings Per Share

Diluted earnings per share is calculated by dividing the net profit attributable to ordinary equity holders of the parent by the weighted average 
number of ordinary shares outstanding during the year plus the weighted average number of ordinary shares that would be issued on the 
conversion of all the dilutive potential ordinary shares into ordinary shares.

The following reflects the income and share data used in the basic and diluted earnings per share computations:

Earnings used in calculating basic and diluted earnings per share

Weighted average number of ordinary shares used in calculating basic EPS:

Weighted average number of ordinary shares used in calculating diluted EPS:

CONSOLIDATED

2019
$’000

7,348

2018
$’000

(12,275)

2019
NUMBER OF 
SHARES

2018
NUMBER OF 
SHARES

366,330,303

366,330,303

366,330,303

366,330,303

There have been no other transactions involving ordinary shares or potential ordinary shares between the reporting date and the completion of the 
financial statements.

31

PRIME MEDIA GROUP | ANNUAL REPORT 20196.  CASH AND SHORT-TERM DEPOSITS

Cash balance comprises:

Cash at bank and on hand

Closing cash balance

ACCOUNTING POLICY

Cash and short-term deposits

CONSOLIDATED

2019
$’000

6,443

6,443

2018
$’000

10,903

10,903

Cash and short-term deposits in the statement of financial position comprise cash at bank and on hand. For the purpose of the consolidated 
statement of cash flows, cash and short term deposits consist of cash and short-term deposits.

RECONCILIATION OF THE NET PROFIT AFTER TAX TO THE NET CASH FLOWS FROM OPERATIONS

Profit/(Loss) after tax 

Non-cash adjustment for:

Depreciation and amortisation 

Amortisation of program rights

Provision for expected credit loss

Net loss on disposal of property, plant and equipment

Gain on sale of financial asset

Impairment of intangible assets

Gain on foreign currency translation

Share of associate (profits)/losses

Share based payments (benefit)/expense

Working capital adjustments

Decrease in trade and other receivables

(Increase) in prepayments

Increase/(Decrease) in provisions

(Decrease)/Increase in trade and other payables

Cash flows from operating activities

Decrease in deferred tax liabilities

Decrease in tax provision

Increase in borrowing costs

Net cash flow from operating activities

CONSOLIDATED

2019
$’000

7,348

7,212

4,667

(184)

8

–

2018
$’000

(12,275)

7,951

1,667

(55)

19

2

14,018

51,690

3

(156)

(174)

541

(2,623)

120

(5,911)

24,869

(1,801)

(906)

304

22,466

17

43

(98)

1,490

(90)

(39)

2,764

53,086

(15,897)

(5,233)

157

32,113

32

Notes to the financial statements continuedFor the year ended 30 June 20197. 

INTANGIBLE ASSETS 

Television broadcast licences

Program rights

Infrastructure access licence

Business software, development costs including websites

Total

CONSOLIDATED

2019
$’000

–

12,000

–

878

12,878

2018
$’000

11,823

1,667

391

4,379

18,260

ACCOUNTING POLICY
A summary of the policies applied to the Group’s intangible assets is as follows:

TELEVISION BROADCAST LICENCES

PROGRAM RIGHTS, INFRASTRUCTURE ACCESS 
LICENCES, BUSINESS SOFTWARE AND 
DEVELOPMENT COSTS

Useful lives:

Indefinite

Finite

Amortisation method used

Not amortised or revalued

Internally generated or acquired

Acquired

Amortised on a straight-line basis over the 
period of the expected future benefit

Internally generated/Acquired

Television Broadcast Licences
Television broadcast licences have been acquired through business combinations and consist of the right to broadcast television to specific market 
areas. The licences are carried at cost less accumulated impairment losses. The licences are subject to renewal by the Australian Communications 
and Media Authority at no significant cost to the Company. The directors have no reason to believe the licences will not be renewed at the end 
of their current legal terms and have not identified any factor that would affect their useful life. These assets are not amortised but are tested for 
impairment annually.

Program Rights
Consists of television program rights arising from the Group’s program supply agreement with the Seven Network. Program Rights represent the 
purchased rights to broadcast certain programs at some time in the future. These program rights are amortised to the profit and loss over the term 
of the contract to which the rights relate. The carrying value of the rights is cost less accumulated amortisation and impairment losses.

Infrastructure Access Licences
Infrastructure access licenses represent licences acquired to use transmission facilities for initial periods up to 10 years. The licences are amortised 
to the profit and loss over the term of the licence.

Business Software and development costs including websites
Business software and development costs represent the cost to implement a television sales and traffic software system and a newsroom management 
system. Amortisation of the asset begins when the development is complete and the asset is available for use. It is amortised over the period of the 
expected future benefit of between three and eight years. The carrying value of the software and development costs is cost less accumulated 
amortisation and impairment losses.

33

PRIME MEDIA GROUP | ANNUAL REPORT 20197. 

INTANGIBLE ASSETS (CONTINUED)

Reconciliation of carrying amounts at the beginning and end of the period.

BROADCAST 
LICENCES
$’000

PROGRAM 
RIGHTS
$’000

INFRASTRUCTURE 
ACCESS LICENCE
$’000

BUSINESS 
SOFTWARE 
AND 
DEVELOPMENT 
COSTS INCL 
WEBSITES
$’000

TOTAL
$’000

182,963

14,000

4,634

17,418

219,015

–

–

–

182,963

–

–

–

–

–

–

14,000

15,000

(14,000)

–

237

(107)

214

4,978

160

–

–

545

(40)

–

17,923

381

–

–

782

(147)

214

219,864

15,541

(14,000)

–

182,963

15,000

5,138

18,304

221,405

(119,450)

–

(51,690)

–

–

(171,140)

–

(11,823)

–

–

(182,963)

–

–

–

11,823

–

11,823

(10,667)

(1,666)

–

–

–

(12,333)

(4,667)

–

14,000

–

(3,000)

12,000

3,000

9,000

1,667

1,667

–

(3,686)

(687)

–

–

(214)

(4,587)

(551)

–

–

–

(11,792)

(1,792)

–

40

–

(145,595)

(4,145)

(51,690)

40

(214)

(13,544)

(201,604)

(1,685)

(2,195)

–

–

(6,903)

(14,018)

14,000

–

(5,138)

(17,424)

(208,525)

–

–

–

391

–

391

878

–

878

4,379

–

4,378

12,878

3,000

9,878

18,260

1,667

16,593

Cost

At 1 July 2017

Additions

Disposals

Classification transfer

At 30 June 2018

Additions

Disposals

Classification transfer

At 30 June 2019 

Amortisation and impairment

At 1 July 2017

Amortisation charges

Impairment charges

Disposals

Classification transfer

At 30 June 2018

Amortisation charges

Impairment charges

Disposals

Classification transfer

At 30 June 2019

Net Book Value

At 30 June 2019

Total Current

Total Non-Current

At 30 June 2018

Total Current

Total Non-Current

34

Notes to the financial statements continuedFor the year ended 30 June 20197. 

INTANGIBLE ASSETS (CONTINUED)

Impairment testing of intangible assets with indefinite lives

ACCOUNTING POLICY

Impairment of non-financial assets

Intangible assets acquired separately are measured on initial recognition at cost. Following initial recognition, intangible assets are carried at cost 
less any accumulated amortisation and accumulated impairment losses. The useful lives of intangible assets are assessed as either finite or indefinite.

Intangible assets with finite lives are amortised over the useful economic life and assessed for impairment whenever there is an indication that the 
intangible asset may be impaired. The amortisation period and the amortisation method for intangible assets with a finite useful life are reviewed 
at the end of each reporting period. Changes in the expected useful life of the expected pattern of consumption of future economic benefits 
embodied in the asset are considered to modify the amortisation period or method, as appropriate, and are treated as changes in accounting 
estimates. The amortisation expense on intangible assets with finite useful lives is recognised in the statement of profit or loss in the expense 
category that is consistent with the function of the intangible asset.

Intangible assets with indefinite useful lives are not amortised, but are tested for impairment annually, either individually or at the cash-generating 
unit (CGU) level. When an asset is tested for impairment, the Group estimates the assets recoverable amount. An assets recoverable amount 
is the higher of an assets or CGU’s fair value less costs of disposal and its value in use. When the carrying amount of an asset or CGU exceeds 
its recoverable amount, the asset is considered impaired and is written down to its recoverable amount. In assessing value in use, the estimated 
future cash flows are discounted to their present value using a pre-tax discount rate that reflects the markets assessment of the time value 
of money and the risks specific to the asset. 

For assets excluding goodwill, an assessment is made at each reporting date to determine whether there is an indication that previously 
recognised impairment losses should be reversed. A previously recognised impairment loss is reversed only if there has been a change in the 
assumptions used to determine the assets recoverable amount since the last impairment was recognised. The reversal is limited so that the 
carrying amount of the asset does not exceed its recoverable amount, nor exceed the carrying amount that would have been determined, 
net of depreciation, had no impairment loss been calculated in prior years. A reversal is recognised in the statement of profit or loss unless the 
asset is carried at a revalued amount, in which case the reversal is treated as a revaluation increase.

Key assumptions used in value-in-use calculations and sensitivity to changes in assumptions
In accordance with the Group’s accounting policies, the Group performed its annual impairment tests as at 30 June 2019 and 30 June 2018. 
At 30 June 2019 this resulted in an impairment charge of $11,823,000 against television broadcast licences and $2,195,000 against definite life 
intangible assets. 

In performing the review at 30 June 2019, management identified:

• 

• 
• 

the forecast decline in the compound annual growth rate for regional free-to air advertising revenues over five financial years was 2.6% 
at 30 June 2019 (2018: 2.2%);
the long term terminal growth rate is forecast to be negative 3.2% (2018: negative 3.2%); and
the cost of content as agreed in the program supply agreement entered into with the Seven Network on 20 August 2018.

The Group also considers the relationship between its market capitalisation and its book value, in addition to other factors, when reviewing for 
indicators of impairment. As at 30 June 2019, the market capitalisation of the Group, based on the volume weighted average share price for the 
30 day period to the reporting date, was above the book value of its equity. 

The Group is considered to be the sole CGU and includes television broadcasting intangible assets. The Group has completed a value-in-use 
assessment of the carrying value of television broadcast intangible assets, to test for impairment. 

VALUE-IN-USE CASH FLOWS

 APPROACH

Year 1

Years 2–5 cash flows 

Based on the annual budget as approved by the Board and as amended for current advertising trading 
conditions and reasonably foreseeable changes to operating conditions. 

Free-to-air television advertising revenue has been assumed to decline consistent with the forecast 
decline in regional television advertising audiences.
Expenses have been forecast to increase in line with long term CPI and/or agreed contractual increases.

Long-term growth rate – terminal

The rate is consistent with industry forecasts specific to the CGU in which the industry operates.

Discount rate

Discount rates represent the current market assessment of the risks specific to the CGU, taking into 
consideration the time value of money and individual risks of the underlying assets that have not been 
incorporated in the cash flow estimates.

The value-in-use assessment is based on the following key assumptions:

VALUE-IN-USE ASSUMPTIONS

5 year compound annual growth rate for free-to-air advertising revenue

Long-term growth rate – terminal 

Discount rate (pre-tax)

Discount rate (post-tax)

2019

(2.6%)

(3.2%)

12.96%

12.64%

2018

(2.2%)

(3.2%)

12.96%

12.64%

35

PRIME MEDIA GROUP | ANNUAL REPORT 20197. 

INTANGIBLE ASSETS (CONTINUED)

The discounted cash flow valuation of the intangibles assets gives a recoverable amount which is less than the current carrying value resulting 
in an impairment charge of $14,018,000 during the period. Following the impairment the recoverable amount is equal to the current carrying value.

The Group recognises that the speed of technological change and the impact of new viewing platforms can have a significant impact on growth rate 
assumptions. The value-in-use calculation is most sensitive to changes in the following assumptions, which would result in either a surplus or deficit 
between the recoverable amount and the carrying amount:

VALUE-IN-USE ASSUMPTIONS – SENSITIVITY

5 year compound annual growth rate for free-to-air advertising revenue (‘CAGR’)

An increase in the 5 year CAGR of 0.5% will reduce impairment by:

A decrease in the 5 year CAGR of 0.5% will increase impairment by:

Long-term growth rate – terminal (‘TGR’)

A further decline in the TGR of 1.0% will increase impairment by:

An improvement in the TGR of 1.0% will reduce impairment by:

Discount rate (pre-tax)

An increase in the discount rate (pre-tax) of 2.0% will increase impairment by:

A decrease in the discount rate (pre-tax) of 2.0% will reduce impairment by:

8.  TRADE AND OTHER RECEIVABLES

Current

Trade receivables

Other receivables

Related party receivables

Allowance for expected credit losses

Carrying amount of trade and other receivables

ACCOUNTING POLICY

Trade Receivables

SURPLUS/(DEFICIT)
SENSITIVITY
$’000

5,017

(13,121)

(1,282)

1,455

(4,796)

6,024

CONSOLIDATED

2019
$’000

2018
$’000

33,637

3,522

980

38,139

(816)

37,323

33,914

3,880

559

38,353

(323)

38,030

Trade receivables are carried at original invoice amount less an allowance charge for expected credit losses (ECL). Trade receivables are generally 
settled within 30 to 45 days and are not interest bearing. Due to the short term nature of these receivables, their carrying value is assumed to 
approximate their fair value. The collectability of trade receivables is reviewed on an ongoing basis and bad debts are written off when identified.

Having adopted AASB 9 Financial Instruments, the Group applies a forward-looking ECL approach to account for impairment losses for 
financial assets, including trade and other receivables. The ECL approach is based on the Group’s historical credit loss experience, adjusted 
for forward-looking factors specific to trade and other receivables and the economic environment. An impairment provision equivalent to the 
expected credit loss is recorded without regard for evidence of an actual loss event.

The maximum exposure to credit risk is the fair value of receivables (refer to Note 14 regarding information on the Group’s exposure to credit 
and market risk). 

Refer to Note 25 for details on related parties.

Provision for expected credit loss
Set out below is the movement in the provision for expected credit losses of trade receivables:

At July 1

Effect of adoption of new accounting standards (refer Note 1)

Charge for the year

Amounts written off

At June 30

Information about the credit exposures are disclosed in Note 14.

36

CONSOLIDATED

2019
$’000

323

497

293

(297)

816

2018
$’000

449

–

67

(193)

323

Notes to the financial statements continuedFor the year ended 30 June 20199.  OTHER ASSETS

Current

Prepayments

Non-current

Prepayments

Total

ACCOUNTING POLICY

Prepayments

CONSOLIDATED

2019
$’000

4,711

501

5,212

2018
$’000

1,943

646

2,589

Prepayments are recognised when a payment is made for goods or services the company expects to receive or consume in future periods. 
Prepayments are expensed to profit or loss as they are received or consumed.

10.  TRADE AND OTHER PAYABLES 

Current

Trade payables

Accrued expenses

Accrued employee entitlements

Total

ACCOUNTING POLICY

Trade Payables and Other Accrued Expenses

CONSOLIDATED

2019
$’000

961

7,265

7,203

15,429

2018
$’000

916

14,231

6,193

21,340

Liabilities for trade creditors and other amounts are carried at amortised cost, which is the fair value of the consideration to be paid in the future 
for goods and services received. Trade payables are non-interest bearing and are normally settled on 30 day terms. 

Due to the short-term nature of these payables, their carrying value is considered to approximate their fair value.

Accrued employee entitlements

Liabilities for wages and salaries, including non-monetary benefits and leave expected to be settled within 12 months of the reporting date are 
recognised in other payables in respect of employees’ services up to the reporting date. They are measured at the amounts expected to be paid 
when the liabilities are settled.

11.  PROVISIONS

Non-current

Long service leave

Total

ACCOUNTING POLICY

Provisions

CONSOLIDATED

2019
$’000

600

600

2018
$’000

479

479

Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, it is probable that an 
outflow of resources embodying economic benefits will be required to settle the obligation and a reliable estimate can be made of the amount 
of the obligation. When the Group expects some or all of a provision to be reimbursed the reimbursement is recognised as a separate asset 
but only when the reimbursement is virtually certain. The expense relating to any provision is presented in the statement of profit or loss net 
of any reimbursement.

37

PRIME MEDIA GROUP | ANNUAL REPORT 201912.  PROPERTY, PLANT AND EQUIPMENT

LAND AND 
BUILDINGS 1
$’000

LEASEHOLD 
IMPROVEMENTS
$’000

PLANT AND 
EQUIPMENT
$’000

Cost or valuation

At 1 July 2017

Additions

Disposals

At 30 June 2018

Additions

Disposals

Classification transfer

At 30 June 2019

Depreciation and amortisation

At 1 July 2017

Depreciation charges

Disposals

At 30 June 2018

Depreciation charges

Disposals

At 30 June 2019

Net Book Value

At 30 June 2019

At 30 June 2018

11,815

42

–

11,857

46

(1)

3

1,726

206

–

1,932

15

–

–

TOTAL
$’000

98,267

2,387

(498)

84,726

2,139

(498)

86,367

100,156

1,974

(1,912)

(3)

2,035

(1,913)

–

11,905

1,947

86,426

100,278

(4,774)

(284)

–

(5,058)

(286)

–

(1,042)

(64,061)

(69,877)

(171)

–

(1,213)

(160)

–

(5,019)

496

(5,474)

496

(68,584)

(74,855)

(4,529)

1,910

(4,975)

1,910

(5,344)

(1,373)

(71,203)

(77,920)

6,561

6,799

574

719

15,223

17,783

22,358

25,301

1 

Includes land located in the Australian Capital Territory, under the ACT legislation, the land has a 99-year lease period, and also includes Leasehold Strata Units located 
in Sydney, which are held under a 99 year lease.

ACCOUNTING POLICY

Property, plant and equipment

Plant and equipment is stated at cost, net of accumulated depreciation and accumulated impairment losses, if any. When significant parts 
of property, plant and equipment are required to be replaced at intervals, the Group recognises such parts as individual assets with specific 
useful lives and depreciates them accordingly. 

Land and buildings are measured at cost less accumulated depreciation on buildings.

Depreciation is calculated on a straight-line basis on all property, plant and equipment, other than freehold and leasehold land, over the 
estimated useful life of the assets as follows:

Major depreciation periods are:

 – Land:

 – Freehold buildings:

 – Leasehold improvements:

 – Plant and equipment:

 – Motor vehicles:

Not depreciated

40 years

The lease term

3 to 15 years

6 years

An item of property, plant and equipment and any significant part initially recognised is derecognised upon disposal or when no future economic 
benefits are expected from its use or disposal. Any gain or loss arising on de-recognition of the asset (calculated as the difference between the 
net disposal proceeds and the carrying amount of the asset) is included in the statement of profit or loss when the asset is derecognised.

The residual values, useful lives and methods of depreciation of property, plant and equipment are reviewed at each financial year end and 
adjusted prospectively, if appropriate.

The Group classifies non-current assets and disposal groups as held for sale if their carrying amounts will be recovered principally through a sale 
transaction rather than through continuing use. Non-current assets and disposal groups classified as held for sale are measured at the lower 
of their carrying amount and fair value less costs to sell. Costs to sell are the incremental costs directly attributable to the sale, excluding the 
finance costs and income tax expense. The criteria for held for sale classification is regarded as met only when the sale is highly probable and the 
asset or disposal group is available for immediate sale in its present condition. Management must be committed to the sale within one year from 
the date of classification. 

Property, plant and equipment is not depreciated or amortised once classified as held for sale. Assets and liabilities classified as held for sale are 
presented separately as current items in the statement of financial position.

38

Notes to the financial statements continuedFor the year ended 30 June 201913.  INTEREST BEARING LOANS AND BORROWINGS 

Non-current

$30 million secured bank loan facility (2018: $60 million)

ACCOUNTING POLICY

Borrowing Costs

MATURITY

2023

CONSOLIDATED

2019
$’000

16,000

16,000

2018
$’000

25,696

25,696

Borrowing costs consist of interest and other costs that an entity incurs in connection with the borrowing of funds.

Subsequent Measurement

Loans and borrowings

After initial recognition, interest-bearing loans and borrowings are subsequently measured at amortised cost using the effective interest rate 
method. Gains and losses are recognised in the statement of profit or loss when the liabilities are derecognised as well as through the effective 
interest rate amortisation process.

Amortised cost is calculated by taking into account any discount or premium on acquisition and fees or costs that are an integral part of the 
effective interest rate. The effective interest rate amortisation is included in finance costs in the statement of profit or loss.

Derecognition

A financial liability is derecognised when the obligation under the liability is discharged or cancelled, or expires. When an existing financial 
liability is replaced by another from the same lender on substantially different terms, or the terms of an existing liability are substantially modified, 
such an exchange or modification is treated as a derecognition of the original liability and the recognition of a new liability, and the difference 
in the respective carrying amounts is recognised in the statement of profit or loss.

Terms and conditions

Secured Bank Loan Facility
During the reporting period the Company executed another Amendment and Restatement Deed reducing the facility limit to $30 million. The facility 
is secured by a charge over the assets of the borrower group comprising all wholly owned entities, but excluding Broadcast Production Services Pty 
Limited and its subsidiaries. Interest is charged at the BBSY rate plus a margin of 1.80%.

Fair values
The carrying amount of the Group’s current and non-current borrowings approximates their fair value. The fair values have been calculated by 
discounting the expected future cash flows at prevailing market interest rates varying from 3.1% to 3.9% (2018: 3.2% to 3.9%) depending on the type 
of borrowing.

The parent entity and certain controlled entities have potential financial liabilities which may arise from certain contingencies disclosed in Note 
23. However the directors do not expect those potential financial liabilities to crystallise into obligations and therefore financial liabilities disclosed 
in the above table are the directors’ estimate of amounts that will be payable by the Group. No material losses are expected and as such, the fair 
values disclosed are the directors’ estimate of amounts that will be payable by the Group.

Details regarding interest rate risk are disclosed in Note 14.

Defaults and breaches
During the current and prior years, there were no defaults or breaches on any of the loans.

39

PRIME MEDIA GROUP | ANNUAL REPORT 201914.  FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES

The Group’s principal financial liabilities comprise loans and borrowings and trade and other payables. The main purpose of these financial liabilities 
is to finance the Group’s operations. The Group’s principal financial assets include trade and other receivables, and cash and short-term deposits that 
are derived directly from its operations.

The Group is exposed to market risk, credit risk and liquidity risk. The Group’s senior management oversees the management of these risks. 
The Group manages its exposure to key financial risks including interest rate risks in accordance with the Group’s financial risk management policy. 
The objective of the policy is to support the delivery of the Group’s financial targets while protecting future financial security.

The Board of directors reviews risks in accordance with its approach to risk management as set out in the Directors’ Report and the Group’s Corporate 
Governance Statements which are displayed on the Company’s website www.primemedia.com.au/investors.

Interest rate risk
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in market interest rates. 
The Group’s exposure to market interest rates relates primarily to the Group’s long-term debt obligations with floating interest rates. The level 
of interest bearing debt is disclosed in Note 13.

At balance date, the Group had the following mix of financial assets and liabilities exposed to interest rate risk:

Financial Assets

Cash and short-term deposits

Financial Liabilities

Secured bank loan facility

Net exposure

CONSOLIDATED

2019
$’000

6,443

6,443

(16,000)

(16,000)

(9,557)

2018
$’000

10,903

10,903

(25,696)

(25,696)

(14,793)

The Group analyses its interest rate exposure from time to time. Within this analysis consideration is given to potential renewals of existing positions, 
alternative financing, alternative hedging positions and the mix of fixed and variable interest rates.

The following sensitivity analysis is based on the interest rate risk exposures in existence at the reporting date. At 30 June 2019, if interest rates had 
moved, as illustrated in the table below, with all other variables held constant, post tax profit and equity would have been affected as follows:

JUDGEMENTS OF REASONABLY POSSIBLE MOVEMENTS:

Consolidated

+0.25% (25 basis points)

-0.25% (25 basis points)

POST TAX PROFIT
HIGHER/(LOWER)

EQUITY
HIGHER/(LOWER)

2019
$’000

2018
$’000

2019
$’000

2018
$’000

(17)

17

(26)

26

–

–

–

–

Credit risk
Credit risk is the risk that a counterparty will not meet its obligations under a financial instrument or customer contract, leading to a financial loss. 
The Group is exposed to credit risk from its operating activities, primarily for trade receivables and from its financing activities, including deposits 
with banks and financial institutions.

It is the Group’s policy that all customers who trade on credit terms are subject to credit verification procedures including an assessment of their 
independent credit rating, financial position, past experience and industry reputation. Risk limits are set for each individual customer and are 
regularly monitored.

In addition, receivable balances are monitored on an ongoing basis with the result that the Group’s exposure to bad debts is not significant.

An impairment analysis is performed at each reporting date using a provision matrix to measure lifetime expected credit losses. The provision rates 
are based on days past due for groupings of various customer segments with similar loss patterns (i.e. customer type). The calculation reflects the 
probability-weighted outcome, the time value of money and reasonable and supportable information that is available at the reporting date about past 
events, current conditions and forecasts of future economic conditions. Generally, trade receivables are written-off if past due for more than one year. 
The maximum exposure to credit risk at the reporting date is the carrying value of each class of financial assets disclosed in Note 8. The Group does 
not hold collateral as security.

A small number of media buying agencies account for approximately 56.1% of Prime’s revenue. Three media buying agencies individually contribute 
more than 10% of the Group’s revenue and collectively account for $64,153,000 or 33.4% of the Group’s revenue and are in compliance with agreed 
payment terms. Agency clients operate with strict credit terms of 45 days and are required to provide detailed financial information as part of their 
credit approval process. Late payments are closely monitored and followed up if the 45 day terms are not met.

40

Notes to the financial statements continuedFor the year ended 30 June 201914.  FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES (CONTINUED)

Set out below is the information about the credit risk exposure on the Group’s receivables using a provision matrix:

TRADE RECEIVABLES
DAYS PAST DUE

YEAR ENDED 30 JUNE 2019

Expected credit loss rate

Estimated total gross carrying amount at default

Expected credit loss

CURRENT
$’000

< 30 DAYS
$’000

30–60 DAYS
$’000

61–90 DAYS
$’000

> 91 DAYS
$’000

TOTAL
$’000

0.74%

21,955

162

0.95%

15,000

143

26.7%

439

117

46.8%

56.2%

268

129

477

265

38,139

816

YEAR ENDED 30 JUNE 2018

Expected credit loss rate

Estimated total gross carrying amount at default

Expected credit loss

CURRENT
$’000

< 30 DAYS
$’000

30–60 DAYS
$’000

61–90 DAYS
$’000

> 91 DAYS
$’000

TOTAL
$’000

0.71%

22,135

158

0.77%

14,634

113

15.9%

1,225

196

99.4%

166

164

97.9%

193

189

38,353

820

TRADE RECEIVABLES
DAYS PAST DUE

Liquidity risk
The Group manages its liquidity risk by monitoring the total cash inflows and outflows expected on a daily or weekly basis. The Group’s objective 
is to maintain a balance between continuity of funding and flexibility through the use of bank overdrafts and other financial arrangements as required. 
The Group currently has funding through a $30 million secured bank loan facility (2018: $60 million), which is currently drawn to 53% of the facility limit 
(2018: 43%).

In addition to maintaining sufficient liquid assets to meet short-term payments, at balance date, the Group has available approximately $14 million 
of undrawn committed borrowing facilities, subject to continued compliance with the bank loan covenants. The facility is repayable on expiry 
in April 2023. The contractual maturities of the Group’s financial assets and liabilities are:

YEAR ENDED 30 JUNE 2019

Financial assets

Cash and cash equivalents

Trade and other receivables

Financial liabilities

Trade and other payables

Interest bearing loans (refer note 13)

Interest bearing loans – finance charges

Net inflow/(outflow)

YEAR ENDED 30 JUNE 2018

Financial assets

Cash and cash equivalents

Trade and other receivables

Financial liabilities

Trade and other payables

Interest bearing loans (refer note 13)

Interest bearing loans – finance charges

Net inflow/(outflow)

≤ 6
MONTHS
$’000

6–12
MONTHS
$’000

1–5
YEARS
$’000

> 5
YEARS
$’000

6,443

37,323

43,766

(15,429)

–

(110)

(15,539)

28,227

≤ 6
MONTHS
$’000

10,903

38,030

48,933

(21,340)

–

(88)

(21,428)

27,505

–

–

–

–

–

–

–

–

6–12
MONTHS
$’000

–

–

–

–

–

–

–

–

–

–

–

–

(16,000)

–

(16,000)

(16,000)

1–5
YEARS
$’000

–

–

–

–

(25,696)

–

(25,696)

(25,696)

–

–

–

–

–

–

–

–

> 5
YEARS
$’000

–

–

–

–

–

–

–

–

Fair values
The carrying amount of the Group’s current and non-current financial assets approximates their fair value. 

TOTAL
$’000

6,443

37,323

43,766

(15,429)

(16,000)

(110)

(31,539)

12,227

TOTAL
$’000

10,903

38,030

48,933

(21,340)

(25,696)

(88)

(47,124)

1,809

41

PRIME MEDIA GROUP | ANNUAL REPORT 201915.  CONTRIBUTED EQUITY

ISSUED AND PAID UP CAPITAL

Ordinary shares fully paid

366,330,303 shares (2018: 366,330,303 shares)

ACCOUNTING POLICY

Contributed Equity

CONSOLIDATED 

2019
$’000

2018
$’000

310,262

310,262

Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or performance rights are shown in equity 
as a deduction, net of tax, from the proceeds.

Movements in shares on issue

ORDINARY

Beginning of the financial year

End of the financial year

Equity settled share-based payments

2019

2018

NUMBER OF 
SHARES

NUMBER OF 
SHARES

NUMBER OF 
SHARES

  366,330,303   366,330,303  

366,330,303  

366,330,303

366,330,303

366,330,303  

$’000

310,262

310,262

Prime Media Group Limited Performance Rights Plan
The Prime Media Group Limited Performance Rights Plan ended this financial year, with no new issue of performance rights since 2015. As set out 
in the Remuneration Report, the Trustee of the Prime Media Group Limited Performance Rights Plan acquired shares on-market for performance rights 
exercised during the reporting period.

At the end of the year there were no un-issued ordinary shares in respect of which performance rights were outstanding (2018: 1,377,753). 

Terms and conditions of contributed equity

Ordinary shares
Holders of ordinary shares have the right to receive dividends as declared and, in the event of winding up the company, to participate in the proceeds 
from the sale of all surplus assets in proportion to the number of and amounts paid up on shares held. Ordinary shares entitle their holder to one vote, 
either in person or by proxy, at a meeting of the Company.

42

Notes to the financial statements continuedFor the year ended 30 June 201916.  CAPITAL MANAGEMENT 

Capital includes equity attributable to the equity holders of the parent. The primary objective of the Group’s capital management is to ensure that 
it maintains its credit rating and capital ratios to support its business and maximise shareholder value.

The Group manages its capital structure and has regard for changes in economic conditions. To maintain or adjust the capital structure, the Group 
may adjust the dividend payment to shareholders, return capital to shareholders or issue new shares or sell assets to reduce debt. 

The Company suspended its dividend payments in December 2017 until further notice and applies all surplus funds to reduce interest bearing debt. 

The Board and management monitor capital requirements with regard to its banking covenant requirements as well as comparative guidance to 
companies of similar size and nature of operations. The key capital management measures that the Company reviews on an ongoing basis are:

Total Debt to EBITDA

Interest Cover to EBITDA

17.  RETAINED EARNINGS AND RESERVES

Employee benefits equity reserve

Accumulated losses

Employee benefits equity reserve
Movements in reserve

Balance at beginning of year

Exercise of performance rights

Share based payment (release)/expense

Balance at end of year

Accumulated losses
Balance at the beginning of year

Effect of adoption of new accounting standards (refer Note 1)

Balance at the beginning of year (restated)

Net profit/(loss) attributable to members of Prime Media Group Limited

Total accumulated losses

Dividends provided for or paid

Balance at end of year

ACCOUNTING POLICY

Employee Benefits Reserve

TARGET

< 1.5 times

> 3.0 times

AT  
BALANCE  

DATE

0.4

29.3

CONSOLIDATED

2019
$’000

3,722

2018
$’000

4,091

(259,200)

(266,200)

4,091

(195)

(174)

3,722 

4,641

(452)

(98)

4,091 

(266,200)

(247,697)

(348)

(266,548)

7,348

(259,200)

–

–

(247,697)

(12,275)

(259,972)

(6,228)

(259,200)

(266,200)

The employee benefits reserve is used to record the value of benefits provided to executive directors and KMP as part of their remuneration 
under the Prime Media Group Limited Performance Rights Plan. 

43

PRIME MEDIA GROUP | ANNUAL REPORT 201918.  DIVIDENDS PAID AND PROPOSED

Recognised amounts

DECLARED AND PAID DURING THE YEAR

Current year interim franked dividends – Nil cents per share (2018: Nil)

Previous year final franked dividends Nil cents per share (2018: 1.7 cents)

Franking credit balance

Franking account balance as at the end of the financial year at 30% (2018: 30%)

Franking credits that will arise from the payment of income tax (refundable)/payable as at the end of the financial year

Tax rates
The tax rate at which paid dividends have been franked is 30% (2018: 30%).

19.  ASSETS HELD FOR SALE

Total current assets held for sale

Property, plant and equipment

Total non-current assets held for sale

Assets classified as held for sale

CONSOLIDATED

2019
$’000

–

–

–

2018
$’000

–

6,228

6,228

THE GROUP

2019
$’000

67,072  

(1,594)

65,478

2018
$’000

60,460

(690)

59,770

CONSOLIDATED

2019
$’000

–

645  

645

645  

2018
$’000

–

645

645

645

During the period the Board resolved to continue to market for sale the property located in Bunbury, Western Australia, as it was considered surplus 
to requirements and the funds received would be applied to pay down interest bearing debt. A third party agent has been engaged to sell the 
surplus property, with the intention to complete the sale within the next six to 12 months. The carrying value has been reclassified as held for sale. 
As at 30 June 2019 there have been no gains or losses recognised.

ACCOUNTING POLICY

Non-current assets held for sale

The Group classifies non-current assets and disposal groups as held for sale if their carrying amounts will be recovered principally through a sale 
transaction rather than through continuing use. Non-current assets and disposal groups classified as held for sale are measured at the lower 
of their carrying amount and fair value less costs to sell. Costs to sell are the incremental costs directly attributable to the sale, excluding the 
finance costs and income tax expense. The criteria for held for sale classification is regarded as met only when the sale is highly probable and the 
asset or disposal group is available for immediate sale in its present condition. Management must be committed to the sale within one year from 
the date of classification. 

Property, plant and equipment are not depreciated or amortised once classified as held for sale. Assets and liabilities classified as held for sale 
are presented separately as current items in the statement of financial position.

44

Notes to the financial statements continuedFor the year ended 30 June 2019 
20.  INVESTMENTS IN ASSOCIATES

UNLISTED

Mildura Digital Television Pty Limited

West Digital Television Pty Limited

West Digital Television No2 Pty Limited

West Digital Television No3 Pty Limited

West Digital Television No4 Pty Limited

WA SatCo Pty Limited

Broadcast Transmission Services Pty Limited

Total Investment in Associates

ACCOUNTING POLICY

Investments in Associates

CONSOLIDATED

2019
$’000

–

377

–

–

–

–

–

2018
$’000

–

1,071

–

–

–

–

–

377

1,071

The Group’s investments in its associates are accounted for using the equity method. An associate is an entity over which the Group has 
significant influence. Significant influence is the power to participate in the financial and operating policy decisions of the investee.

Under the equity method, the investment in an associate is initially recognised at cost. The carrying amount of the investment is adjusted 
to recognise changes in the Group’s share of net assets of the associate since the acquisition date. Goodwill relating to an associate is included 
in the carrying amount of the investment and is neither amortised nor individually tested for impairment.

The statement of profit or loss reflects the Group’s share of the results of operations of the associate. When there has been a change recognised 
directly in the equity of the associate, the Group recognises its share of any changes, when applicable, in the statement of changes in equity. 
Unrealised gains and losses resulting from transactions between the Group and the associate are eliminated to the extent of the interest 
in the associate.

The aggregate of the Group’s share of profit or loss of an associate is shown on the face of the statement of profit or loss outside operating profit 
or loss after tax and non-controlling interests in the subsidiaries of the associate. The financial statements of the associates are prepared for the 
same reporting period as the Group. When necessary, adjustments are made to bring the accounting policies in line with those of the Group.

After application of the equity method, the Group determines whether it is necessary to recognise an additional impairment loss on the Group’s 
investment in its associate. At each reporting date, the Group determines whether there is any objective evidence that the investment in the 
associate is impaired. If this is the case the Group calculates the amount of impairment as the difference between the recoverable amount of the 
associate and its carrying value and recognises the amount in the share of associate losses in the statement of profit or loss.

The consolidated entity has a material interest in the following entities

OWNERSHIP 
INTEREST

CONTRIBUTION TO 
NET PROFIT/(LOSS)

UNLISTED

Mildura Digital Television Pty Limited

West Digital Television Pty Limited

West Digital Television No2 Pty Limited

West Digital Television No3 Pty Limited

West Digital Television No4 Pty Limited

WA SatCo Pty Limited

Broadcast Transmission Services Pty Limited

2019
%

50%

50%

50%

50%

50%

50%

33%

2018
%

50%

50%

50%

50%

50%

50%

33%

Movements in the carrying amount of the Group’s investment in associates

At July 1

(Loan repayment received)/Contributions made

Share of profits after income tax

Provision for impairment of investment

At June 30

2019
$’000

(150)

306

–

–

–

–

–

2018
$’000

(43)

–

–

–

–

–

–

156

(43)

CONSOLIDATED

2019
$’000

1,071

(850)

594

(438)

377

2018
$’000

1,071

43

400

(443)

1,071

Contributions made reflect loan funds advanced to associates under short-term loan arrangement or in accordance with requirements of shareholder 
agreements. These payments are deemed to be part of the Investment in Associates for the purposes of equity accounting.

45

PRIME MEDIA GROUP | ANNUAL REPORT 201921.  INVESTMENTS IN SUBSIDIARIES 

Closed Group Class Order disclosures

Entities subject to Class Order relief
Pursuant to by ASIC Corporations (Wholly-owned Companies) Instrument 2016/785 (previously Class Order 98/1418), relief has been granted 
to Prime Television (Holdings) Pty Limited, Prime Television (Southern) Pty Limited, Prime Television (Victoria) Pty Limited, Prime Television 
(Northern) Pty Limited, Golden West Network Pty Limited, and Prime Television Investments Pty Limited from the Corporations Act 2001 
requirements for preparation, audit and lodgement of their financial reports.

As a condition of the Class Order, Prime Media Group Limited and its 100% owned Australian resident subsidiaries entered into a Deed of Cross 
Guarantee on 17 October 2006 (the “Closed Group”) as amended from time to time by assumption deed for the addition and removal of controlled 
entities. The effect of the deed is that Prime Media Group Limited has guaranteed to pay any deficiency in the event of winding up of any of the 
controlled entities within the Closed Group. The controlled entities within the Closed Group, listed below, have also given a similar guarantee 
in the event that Prime Media Group Limited is wound up.

NAME

Prime Television (Holdings) Pty Limited

Zamojill Pty Limited

Prime Television (Southern) Pty Limited

Prime Television (Northern) Pty Limited

Prime Television (Victoria) Pty Limited

Prime Properties (Albury) Pty Limited

Prime Television Investments Pty Limited

Golden West Network Pty Limited

Mining Television Network Pty Limited

Telepro Pty Limited

Golden West Satellite Communications Pty Limited

135 Nominees Pty Limited

Mid-Western Television Pty Limited

Seven Affiliate Sales Pty Limited

Prime Digital Media Pty Limited

Prime Digitalworks Pty Limited

Prime Media Broadcasting Services Pty Limited

Prime Media Group Services Pty Limited

Prime New Media Investments Pty Limited

Geraldton Telecasters Pty Limited

Prime Media Communications Pty Limited 1

Prime Growth Media Pty Limited 1

Prime Television Digital Media Pty Limited 1

COUNTRY OF 
INCORPORATION

EQUITY INTEREST

2019
%

2018
%

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

–

–

–

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

1 

Indicates that these companies were deregistered on 29 May 2019.

The consolidated statement of comprehensive income and statement of financial position of the entities which are members of the ‘Closed Group’ 
are as follows:

Consolidated statement of comprehensive income

CLOSED GROUP

2019
$’000

14,565

(4,316)

10,249

(268,198)

(348)

–

(258,297)

2018
$’000

(69,124)

5,328

(63,796)

(198,174)

–

(6,228)

(268,198)

Operating profit/(loss) before income tax

Income tax (expense)/benefit attributable to operating profit

Operating profit/(loss) after tax

Retained losses at beginning of the financial year

Effect of adoption of new standards (Note 1)

Dividends provided for or paid

Retained losses at end of the financial period

46

Notes to the financial statements continuedFor the year ended 30 June 201921.  INVESTMENTS IN SUBSIDIARIES (CONTINUED)

Consolidated statement of financial position

Assets

Current assets

Non-current assets

Total assets

Liabilities

Current liabilities

Non-current liabilities

Total liabilities

Equity

22.  COMMITMENTS

Capital expenditure commitments

Estimated capital expenditure contracted for at reporting date, but not provided for, payable:

 – not later than one year

Lease expenditure commitments – Group as lessee
Operating leases (Group as lessee):

Minimum lease payments

 – not later than one year

 – later than one year and not later than five years

 – later than five years

Aggregate lease expenditure contracted for at reporting date

ACCOUNTING POLICY

Leases

CLOSED GROUP

2019
$’000

2018
$’000

51,900

41,440

93,340

13,835

25,668

39,503

53,837

56,117

47,669

103,786

23,799

35,683

59,482

44,304

CONSOLIDATED

2019
$’000

2018
$’000

250

1,204

6,133

13,402

3,210

22,745

6,579

15,680

3,000

25,259

The determination of whether an arrangement is, or contains, a lease is based on the substance of the arrangement at inception. 
The arrangement is, or contains, a lease if fulfilment of the arrangement is dependent on the use of a specific asset or assets or the 
arrangement conveys a right to use the asset, even if that right is not explicitly specified in an arrangement.

Group as a Lessee 

A lease is classified at the inception date as a finance lease or an operating lease. A lease that transfers substantially all the risks and rewards 
incidental to ownership to the Group is classified as a finance lease. An operating lease is a lease other than a finance lease.

Finance leases are capitalised at the lease’s inception at the lower of fair value of the leased property or the estimated present value of the 
minimum lease payments. Lease payments are apportioned between finance charges and reduction of lease liability to achieve a constant rate 
of interest on the remaining balance of the liability. Finance charges are recognised in finance costs in the statement of profit or loss.

A leased asset is depreciated over the useful life of the asset. However, if there is no reasonable certainty that the Group will obtain ownership 
by the end of the lease term, the asset is depreciated over the shorter of the estimated useful life of the asset and the lease term.

Operating lease payments are recognised as an operating expense in the statement of profit or loss on a straight-line basis over the lease term.

Operating leases have an average lease term of three years for motor vehicles, three to five years for building leases, and up to 10 years for 
transmission site access agreements. Motor Vehicle leases are fixed monthly rentals for the term of the lease. Building leases are generally fixed for 
the initial lease term, then subject to Consumer Price Index (CPI) adjustments if options are taken up. The majority of the transmission site leases are 
rentals that are subject to annual CPI adjustment. There are no restrictions placed upon the lessee by entering into these leases.

47

PRIME MEDIA GROUP | ANNUAL REPORT 201922.  COMMITMENTS (CONTINUED)

Lease expenditure commitments – Group as lessor
Certain assets owned or under operating leases with excess capacity have been sub-let to third parties. These non-cancellable leases have remaining 
terms up to 10 years. All leases include clauses to enable upward revision of the rental charges on an annual basis according to increases in the 
Consumer Price Index.

Operating leases (non-cancellable Group as lessor):

Minimum lease payments receivable

 – not later than one year

 – later than one year and not later than five years

 – later than five years

Aggregate lease income contracted for at reporting date

CONSOLIDATED

2019
$’000

2018
$’000

1,175

1,994

410

3,579

1,290

2,685

591

4,566

Other commitments covering the use of technical equipment under a long term agreement
Other commitments relate to technical communications equipment that is fundamental to the distribution of the television programming and data 
communications.

–  not later than one year

– 

– 

later than one year and not later than five years

later than five years

4,200

5,250

–

9,450

4,200

9,450

–

13,650

Other commitments covering transmission maintenance, site installation and management services
The Company entered into a contract with Broadcast Transmission Services Pty Limited (refer to Note 27) for the provision of site maintenance services 
over a five year period at an annual cost of $1,200,000 per annum. The Company also entered into a contract with MediaHub Australia Pty Limited for 
the provision of playout services over a five year period.

 – not later than one year

 – later than one year and not later than five years

 – later than five years

ACCOUNTING POLICY

Group as a Lessor

CONSOLIDATED

2019
$’000

4,626

8,210

–

12,836

2018
$’000

4,566

12,690

–

17,256

Leases in which the Group does not transfer substantially all the risks and benefits of ownership of the leased asset are classified as operating 
leases. Initial direct costs incurred in negotiating an operating lease are added to the carrying amount of the leased asset and recognised 
as an expense over the lease term on the same basis as rental income. Contingent rents are recognised as revenue in the period in which they 
are earned. 

48

Notes to the financial statements continuedFor the year ended 30 June 201923.  CONTINGENT LIABILITIES

The Group has guaranteed an unrelated third party the payment of a contractual commitment of WA SatCo Pty Limited, an associate company 
in which the Group holds 50% of the share capital. WA SatCo Pty Limited has entered into a non-cancellable contract for the purchase of satellite 
services in WA until 30 June 2020. In the event that WA SatCo Pty Limited defaults on any payments under this contract, the Group may be liable 
for $2,346,192 under the guarantee it has provided. WA SatCo Pty Limited has simultaneously entered into an agreement with the Commonwealth 
Government which provides for 100% funding of this satellite service to 30 June 2020. This agreement can be terminated without notice by the 
Commonwealth Government.

Maximum potential contingent commitment arising from the above mentioned guarantee:

 – not later than one year

 – later than one year and not later than five years

Maximum contingent commitments

As noted above the entire maximum potential contingent commitment is offset by government funding.

24.  INCOME TAX

The major components of income tax expense are:

Consolidated Statement of Profit or Loss

Current income tax

 – Current income tax charge

 – Adjustments in respect of current income tax of previous years

Deferred income tax

 – Relating to origination and reversal of temporary differences

 – Adjustments in respect of deferred income tax of previous years

Income tax expense/(benefit) in the Consolidated Statement of Profit or Loss

CONSOLIDATED

2019
$’000

2,346

–

2,346

2018
$’000

2,346

2,346

4,692

CONSOLIDATED

2019
$’000

2018
$’000

5,813

(105)

(1,762)

108

4,054

10,738

(166)

(16,074)

176

(5,326)

A reconciliation between tax expense and the product of accounting profit before income tax multiplied by Australia’s domestic income tax rate 
is as follows:

Accounting profit/(loss) before income tax

Prima facie tax expense/(benefit) at 30% (2018: 30%)

 – Expenses not deductible for tax

 – Income not assessable for tax

 – Adjustments in respect of tax of previous years

 – Derecognition of DTA

Income tax expense/(benefit) reported in the Statement of Profit or Loss

Effective tax rate

CONSOLIDATED

2019
$’000

11,402

3,421

404

(202)

3

428

4,054

35.6%

2018
$’000

(17,601)

(5,280)

107

(163)

10

–

(5,326)

30.3%

49

PRIME MEDIA GROUP | ANNUAL REPORT 201924.  INCOME TAX (CONTINUED)

Deferred tax assets and liabilities

Opening balance

Effect of adoption of new standards (Note 1)

Charged to income

Other payments and utilisation of tax losses

Closing balance

Tax expense/(benefit) in statement of comprehensive income

Amounts recognised in the statement of financial position:

Deferred tax asset

Deferred tax liability

Deferred income tax as at 30 June relates to the following:

Deferred tax liabilities

Accelerated depreciation for tax

Prepaid expenses deductible for tax

Income not yet assessable for tax

Intangible assets – Program Rights deductible for tax

Intangible assets – Television broadcast licences

Set-off of deferred tax assets

Net deferred tax liabilities

Deferred income tax as at 30 June relates to the following:

Deferred tax assets

Expenses not yet deductible for tax

Difference between accounting and tax write off

Tax losses

Set-off of deferred tax liabilities

Net deferred tax assets

Income tax losses

CONSOLIDATED

2019
$’000
CURRENT
INCOME TAX

2019
$’000
DEFERRED
INCOME TAX

2018
$’000
CURRENT
INCOME TAX

2018
$’000
DEFERRED
INCOME TAX

690

–

(5,708)

6,612

1,594

(4,543)

–

(10,571)

15,804

690

(1,821)

149

1,655

–

(17)

4,054

–

(17)

(17)

(17,718)

–

15,897

–

(1,821)

(5,326)

–

(1,821)

(1,821)

CONSOLIDATED STATEMENT 
OF FINANCIAL POSITION

2019
$’000

2018
$’000

(25)

(359)

(3)

(3,600)

–

(3,987)

3,970

(17)

3,439

531

–

3,970

(3,970)

–

(963)

(359)

(4)

(500)

(3,547)

(5,373)

3,552

(1,821)

3,022

449

81

3,552

(3,552)

–

2019
$’000

2018
$’000

(a) 

 Deferred tax assets arising from tax losses of a controlled entity which at balance date are recognised as being 
highly probable of recovery. These losses relate to the Australian Tax Consolidated Group.

–

81

Tax consolidation

(i)  Members of the tax consolidated group and the tax sharing arrangements 
Effective 1 July 2002, for the purposes of income taxation, Prime Media Group Limited and its 100% owned Australian resident subsidiaries formed 
a tax consolidated group. Prime Media Group Limited is the head entity of the tax consolidated group. Members of the tax consolidated group have 
entered into a tax sharing agreement that provides for the allocation of income tax liabilities between the entities should the head entity default 
on its tax payment obligations. No amounts have been recognised in the financial statements in respect of this agreement on the basis that the 
possibility of default is remote. 

50

Notes to the financial statements continuedFor the year ended 30 June 2019 
24.  INCOME TAX (CONTINUED)

(ii) 

Tax effect accounting by members of the consolidated group

Measurement method adopted under UIG 1052 Tax Consolidation Accounting

The head entity and the controlled entities in the tax consolidated group continue to account for their own current and deferred tax amounts. 
The Group has applied the Group Allocation approach in determining the appropriate amount of current taxes and deferred taxes to allocate 
to members of the tax consolidated group. The current and deferred tax amounts are measured in a systematic manner that is consistent with 
the broad principles in AASB 112 Income Taxes. The nature of the tax funding agreement is discussed further below.

In addition to its own current and deferred tax amounts, the head entity also recognises current tax liabilities (or assets) and deferred tax assets 
arising from unused tax losses and unused tax credits from controlled entities in the tax consolidated group.

Nature of the tax funding agreement

Members of the tax consolidated group have entered into a tax funding agreement. The tax funding agreement provides for the allocation of current 
taxes to members of the tax consolidated group in accordance with their taxable income for the period, while deferred taxes are allocated to members 
of the tax consolidated group in accordance with the principles of AASB 112 Income Taxes. Allocations under the tax funding agreement are made at 
the end of each half year.

The allocation of taxes under the tax funding agreement is recognised as an increase/decrease in the subsidiaries’ intercompany accounts with the 
tax consolidated group head company, Prime Media Group Limited. In accordance with UIG 1052: Tax Consolidation Accounting, the Group has 
applied the “separate taxpayer within group” approach in determining the appropriate amount of current taxes to allocate to members of the tax 
consolidated group.

PRIME MEDIA GROUP LIMITED

2019
$’000

2018
$’000

Prime Media Group Limited has recognised the following amounts as tax consolidation contribution adjustments:

Total increase to inter-company assets of Prime Media Group Limited

19,946

11,460

ACCOUNTING POLICY

Current Income Taxes

Current tax assets and liabilities for the current period are measured at the amount expected to be recovered from or paid to the taxation 
authorities. The tax rates and tax laws used to compute the amount are those that are enacted or substantively enacted at the reporting date.

Current income tax relating to items recognised directly in equity is recognised in equity and not in the statement of profit or loss. Management 
periodically evaluates positions taken in the tax returns with respect to situations in which applicable tax regulations are subject to interpretation 
and establishes provisions where appropriate.

Deferred Income Taxes

Deferred tax is provided using the liability method on temporary differences between the tax bases of assets and liabilities and their carrying 
amounts for financial reporting purposes at the reporting date. Deferred income tax liabilities are recognised for all taxable temporary 
differences except:
•  when the deferred tax liability arises from the initial recognition of goodwill or of an asset or liability in a transaction that is not a business 

• 

combination and that, at the time of the transaction, affects neither the accounting profit nor taxable profit or loss.
in respect of taxable temporary differences associated with investments in subsidiaries, associates and interests in joint ventures, when the 
timing of the reversal of the temporary differences can be controlled and it is probable that the temporary differences will not reverse in the 
foreseeable future.

Deferred tax assets are recognised for all deductible temporary differences, the carry forward of unused tax credits and any unused tax losses. 
Deferred tax assets are recognised to the extent that it is probable that taxable profit will be available against which the deductible temporary 
differences, and the carry forward of unused tax credits and unused tax losses can be utilised, except:
•  when the deferred tax asset relating to the deductible temporary difference arises from the initial recognition of an asset or liability in 

• 

a transaction that is not a business combination and, at the time of the transaction, affects neither the accounting profit nor taxable profit 
or loss.
in respect of deductible temporary differences associated with investments in subsidiaries, associates and interests in joint ventures, deferred 
tax assets are recognised only to the extent that it is probable that the temporary differences will reverse in the foreseeable future and taxable 
profit will be available against which the temporary differences can be utilised.

The carrying value of deferred tax assets is reviewed at each reporting date and reduced to the extent that it is no longer probable that sufficient 
taxable profit will be available to allow all or part of the deferred tax asset to be utilised.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the year when the asset is realised or the liability 
settled, based on tax rates (and tax laws) that have been enacted or substantively enacted at the reporting date. Deferred tax assets and deferred 
tax liabilities are offset if a legally enforceable right exists to set off current tax assets against current income tax liabilities and the deferred taxes 
relate to the same taxable entity and the same taxation authority.

Goods and Services Tax

Revenues, expenses and assets are recognised net of the amount of GST. The net amount of GST recoverable from, or payable to, the taxation 
authority is included as part of receivables or payables in the statement of financial position. Commitments and contingencies are disclosed 
net of the amount of GST recoverable from, or favourable to, the taxation authority. Cash flows are included in the statement of cash flows 
on a gross basis and the GST component of the cash flows arising from investing and financing activities, which is recoverable from, or payable to, 
the taxation authority is classified as part of operating cash flows. 

51

PRIME MEDIA GROUP | ANNUAL REPORT 201925.  RELATED PARTY DISCLOSURES

A.  Subsidiaries
The consolidated financial statements include the financial statements of Prime Media Group Limited and the subsidiaries listed in the following table:

COUNTRY OF
INCORPORATION

EQUITY INTEREST

2019
%

2018
%

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

–

–

–

–

–

–

–

–

–

–

–

–

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

NAME

Prime Television (Holdings) Pty Limited

Prime Media Group Services Pty Limited

Prime New Media Investments Pty Limited

Prime Television (Victoria) Pty Limited

Prime Properties (Albury) Pty Limited

Prime Television (Southern) Pty Limited

Prime Television (Northern) Pty Limited

Prime Television Investments Pty Limited

Golden West Network Pty Limited

Mining Television Network Pty Limited

Telepro Pty Limited

135 Nominees Pty Limited

Golden West Satellite Communications Pty Limited

Mid-Western Television Pty Limited

Geraldton Telecasters Pty Limited

Zamojill Pty Limited

Seven Affiliate Sales Pty Limited

Prime Media Broadcasting Services Pty Limited

Prime Digitalworks Pty Limited

Broadcast Production Services Pty Limited

Screenworld Pty Limited

Prime Growth Media Pty Limited 1

Prime Media Communications Pty Limited 1

Production Strategies Pty Limited as trustee for Production Strategies Discretionary Trust 1 Australia

Wastar International Pty Limited 1

Prime Television Digital Media Pty Limited 1

Prime Digital Media Pty Limited 1

OSB Holdings Pty Limited as trustee for the OSB Unit Trust 1

On Site Broadcasting Pty Limited 1

OSB Australia Pty Limited 1

OSB Corporation Pty Limited 1

On Corporation Pty Limited 1

Broadcast Rentals Pty Limited 1

1 

Indicates that these companies were deregistered on 29 May 2019.

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

52

Notes to the financial statements continuedFor the year ended 30 June 201925.  RELATED PARTY DISCLOSURES (CONTINUED)

B.  Ultimate parent
Prime Media Group Limited is the ultimate Australian entity and the ultimate parent entity of the Group.

C.  Key management personnel (KMP)

Short-term employee benefits

Post-employment benefits

Long-term benefits

Share based expense – 2014 Performance Rights Plan

Cash settled expense – 2017 Performance Plan

Termination payments

Total

CONSOLIDATED

2019
$’000

2,767

89

126

58

280

–

2018
$’000

3,434

129

163

(98)

144

888

3,320

4,660

The amounts disclosed in the table are the amounts recognised as an expense during the reporting period that related to KMP. Details of remuneration 
amounts paid to individual KMP are disclosed in tables 1 and 2 of section 4 of the Remuneration Report.

D.  Transactions with related parties

Wholly owned group transactions
Sales and purchases are made within the wholly owned group in arm’s length transactions both at normal market prices and on normal commercial 
terms. Outstanding balances at year end are unsecured, interest free and settled through intercompany accounts.

RBA Holdings Pty Limited
This company is owned by regional television operators. This company operates as a provider of transmission facilities under the Digital Black Spots 
Infill licence. The Company has entered into agreements under normal commercial terms and conditions with this company to use these transmission 
facilities for periods up to 10 years. The cost of these services in the current financial year was $621,000 (2018: $748,000).

WIN Corporation Pty Limited and associated entities
This company is a subsidiary of Birketu Pty Limited, a shareholder of the Group. The Company has entered into transmission facility sharing 
agreements under normal commercial terms and conditions with this company for periods up to 10 years.

Regional TAM Pty Limited
This company is owned by regional television operators to facilitate and manage the audience metering services for the regional television markets. 
The Company is party to a commercial agreement in which it purchases ratings services from Regional TAM Pty Limited at an annualised cost 
of $1,700,000 (2018: $1,557,000). This agreement is under normal commercial terms and conditions.

WA SatCo Pty Limited
WA SatCo Pty Limited is owned by the Company and WIN Television Pty Limited and has been engaged by the Commonwealth Government to 
provide the WA Vast Service until 30 June 2020. The shareholders of the company provide services to WA SatCo to enable its operations. In the current 
financial year services of $673,000 (2018: $367,000) were recovered from WA SatCo Pty Limited on a cost recovery basis.

Broadcast Transmission Services Pty Limited (BTS)
The Company has a 33% shareholding in BTS. BTS provides transmission maintenance, site installation and management services to regional 
broadcasters and other third party customers. The Company entered into a contract with BTS for the provision of site maintenance services for the 
period to 2023 at an annualised cost of up to $1,200,000 per annum.

53

PRIME MEDIA GROUP | ANNUAL REPORT 201926.  PARENT ENTITY INFORMATION

Current assets 

Total assets

Current liabilities

Total liabilities

Issued capital

Employee benefits reserve

Accumulated losses

Retained profits – 2018 reserve

Retained profits – 2019 reserve

Total shareholders’ equity

Profit of the parent entity

Total comprehensive profit of the parent entity

PRIME MEDIA GROUP LIMITED

2019
$’000

1,705

157,233

80

103,404

310,262

3,722

(277,218)

14,265

2,798

53,829

2,798

2,798

2018
$’000

803

86,805

14

35,405

310,262

4,091

(277,218)

14,265

–

51,400

14,265

14,265

Guarantees entered into by Prime Media Group Limited in relation to the debts of its subsidiaries
As a condition of the Class Order, Prime Media Group Limited and its 100% owned Australian resident subsidiaries (the “Closed Group”) entered into 
a Deed of Cross Guarantee on 17 October 2006 as amended from time to time by assumption deed for the addition and removal of controlled entities. 
The effect of the deed is that Prime Media Group Limited has guaranteed to pay any deficiency in the event that a controlled entity within the Closed 
Group is wound up. The controlled entities within the Closed Group have also given a similar guarantee in the event that Prime Media Group Limited 
is wound up (refer Note 21).

Contingent liabilities of Prime Media Group Limited
By virtue of being a member of the Deed of Cross Guarantee mentioned above, the Company has guaranteed to pay any deficiency in the event 
of winding up Golden West Network Pty Limited (GWN), a wholly owned subsidiary and party to the Deed of Cross Guarantee. GWN has guaranteed 
an unrelated third party the payment of a contractual commitment on behalf of WA SatCo Pty Limited, an associate company in which GWN holds 50% 
of the share capital. WA SatCo Pty Limited has entered into a non-cancellable contract for the purchase of satellite services in WA until 30 June 2020. 
In the event that WA SatCo Pty Limited defaults on any payments under this contract, GWN may be liable for $2,346,192 under the guarantee it has 
provided. WA SatCo Pty Limited has simultaneously entered into an agreement with the Commonwealth Government which provides for 100% funding 
of this satellite service to 30 June 2020. This agreement can be terminated without notice by the Commonwealth Government. 

27.  SUBSEQUENT EVENTS

There were no significant events subsequent to balance date.

28.  AUDITOR’S REMUNERATION

Amounts received or due and receivable by Ernst & Young Australia for:

 – an audit or review of the financial report of the entity and any other entity in the consolidated entity

 – other services in relation to the entity and any other entity in the consolidated entity:

 – amounts received or due and receivable by related practices of Ernst & Young

CONSOLIDATED

2019
$

2018
$

392,764

44,487

–

312,684

413,213

–

437,251

725,897

54

Notes to the financial statements continuedFor the year ended 30 June 201929.  OTHER ACCOUNTING POLICIES

A.  Basis of consolidation
The consolidated financial statements comprise the financial statements of Prime Media Group Limited and its subsidiaries (as outlined in Note 25) 
as at and for the year ended 30 June 2019. Interests in associates are equity accounted and are not part of the consolidated Group (see Note 20).

Control is achieved when the Group is exposed, or has rights, to variable returns from its involvement with the investee and has the ability to affect 
those returns through its power over the investee. The Group controls an investee if and only if the Group has:
•  power over the investee (i.e. existing rights that give it the current ability to direct the relevant activities of the investee);
•  exposure, or rights, to variable returns from its involvement with the trustee;
• 

the ability to use its power over the investee to affect its returns.

Generally, there is a presumption that a majority of voting rights results in control. To support this presumption, and when the Group has less than 
a majority of the voting or similar rights of an investee, the Group considers all relevant facts and circumstances in assessing whether it has power 
over an investee including: 
• 
• 
• 

the contractual arrangement(s) with the other vote holders of the investee;
rights arising from other contractual arrangements; and
the Group’s voting rights and potential voting rights.

The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or more of the three 
elements of control. Consolidation of a subsidiary begins when the Group obtains control over the subsidiary and ceases when the Group loses control 
of the subsidiary. Assets, liabilities, income and expenses of a subsidiary acquired or disposed of during the year are included in the consolidated 
financial statements from the date the Group gains control until the date the Group ceases to control the subsidiary.

Profit or loss and each component of other comprehensive income are attributed to the equity holders of the parent of the Group and to the 
non-controlling interests, even if this results in the non-controlling interests having a deficit balance. All intra group assets and liabilities, equity, 
income, expenses and cash flows relating to transactions between members of the Group are eliminated in full on consolidation. 

A change in the ownership interest of a subsidiary that does not result in a loss of control, is accounted for as an equity transaction.

If the Group loses control over a subsidiary, it derecognises the related assets (including goodwill), liabilities, non-controlling interest and any other 
component of equity while any resultant gain or loss is recognised in profit or loss. Any investment retained is recognised at fair value. 

B.  Current versus non-current classification
The Group presents assets and liabilities in the statement of financial position based on current and non-current classification. An asset is current 
when it is:
•  Expected to be realised or intended to be sold or consumed in the normal operating cycle;
•  Held primarily for the purpose of trading;
•  Expected to be realised within 12 months after the reporting date; or
•  Cash or cash equivalent unless restricted from being exchanged or used to settle a liability for at least 12 months after the reporting date.

All other assets are classified as non-current. A liability is current when:
• 
• 
• 
•  There is no unconditional right to defer the settlement of the liability for at least 12 months after the reporting period.

It is expected to be settled in the normal operating cycle;
It is held primarily for the purpose of trading;
It is due to be settled within 12 months after the reporting date; or

The Group classifies all other liabilities as non-current. Deferred tax assets and liabilities are classified as non-current assets and liabilities.

55

PRIME MEDIA GROUP | ANNUAL REPORT 201930.  SIGNIFICANT JUDGEMENTS AND ESTIMATES

The preparation of the Group’s financial statements requires management to make judgements, estimates and assumptions that affect the reported 
amounts of revenue, expenses, assets and liabilities, and the disclosure of contingent liabilities, at the end of the reporting period. Uncertainty about 
these assumptions and estimates could result in outcomes that require a material adjustment to the carrying amount of the asset or liability affected 
in future periods.

Judgements
In the process of applying the Group’s accounting policies, management has made the following judgements, which have the most significant effect 
on the amounts recognised in the consolidated financial statements:

Operating lease commitments – Group as lessee
The Group has entered into operating leases that have an average lease term of three years for motor vehicles, three to five years for building leases, 
and up to 10 years for transmission site access agreements. The Group has determined, based on an evaluation of the terms and conditions of the 
arrangements, that it does not retain all the significant risks and rewards of ownership of these sites and equipment and accounts for the contracts 
as operating leases.

Operating lease commitments – Group as lessor
The Group has entered into site sharing agreements in relation to transmission sites and equipment it owns. The Group has determined, based 
on an evaluation of the terms and conditions of the arrangements, that it retains all the significant risks and rewards of ownership of these sites and 
equipment and accounts for the contracts as operating leases.

Revenue from contracts with customers
The Group contracts with media buyers and media agencies for the sale of advertising airtime to third party advertisers. Under the five-step model, 
based on an evaluation of the terms and conditions of the contracts, the Group’s relationship has been determined to be with media buyers and 
media agencies and accordingly advertising revenue is to be recognised net of agency commission since this is to be treated as a payment made 
to a customer. 

Estimates and assumptions
The key assumptions concerning the future and other key sources of estimation uncertainty at the reporting date, that have a significant risk 
of causing a material adjustment to the carrying amounts of assets and liabilities within the next year, are described below. The Group based 
its assumptions and estimates on parameters available when the consolidated financial statements were prepared. Existing circumstances and 
assumptions about future developments, however, may change due to market changes or circumstances arising beyond the control of the Group. 
Such changes are reflected in the assumptions when they occur.

Impairment of non-financial assets
Impairment exists when the carrying value of an asset or cash generating unit exceeds the recoverable value amount, which is the higher of its fair 
value less costs to sell and its value in use. The value in use calculation is based on a discounted cash flow model. The cash flows are derived from 
the budget for next year, plus growth assumptions and do not include restructuring activities that the Group is not yet committed to or significant 
future investments that will enhance the assets performance of the CGU being tested. The recoverable amount is most sensitive to the discount 
rate used for the discounted cash flow model as well as the future cash inflows and the growth rate for extrapolation purposes. The key assumptions 
used to determine the recoverable amount for different CGUs, including a sensitivity analysis, are further explained at Note 7. 

Provision for expected credit losses of trade receivables and contract assets
The Group uses a provision matrix to calculate ECLs for trade receivables and contract assets. The provision rates are based on days past due for 
groupings of various customer segments that have similar loss patterns (i.e. customer type).

The provision matrix is initially based on the Group’s historical observed default rates. The Group will calibrate the matrix to adjust the historical 
credit loss experience with forward-looking information. At every reporting date, the historical observed default rates are updated and changes 
in the forward-looking estimates are analysed. 

The assessment of the correlation between historical observed default rates, forecast economic conditions and ECLs is a significant estimate. 
The amount of ECLs is sensitive to changes in circumstances and of forecast economic conditions. The Group’s historical credit loss experience 
and forecast of economic conditions may also not be representative of customer’s actual default in the future.

56

Notes to the financial statements continuedFor the year ended 30 June 201930.  SIGNIFICANT JUDGEMENTS AND ESTIMATES (CONTINUED)

Impairment of investments in financial assets (including associates)
The Group assesses impairment of investments in financial assets including associates at each reporting date in accordance with the measurement 
rules established in the accounting standards. 

For financial assets determined to be associates, the Group assesses at each balance date the circumstances and conditions specific to that 
associate. These include operating performance, market and environmental factors. If management believes that an impairment trigger exists then 
the recoverable value of the investment in the associate is determined.

Renewal of Broadcasting Licences
The Group’s television broadcasting licences consist of the right to broadcast television services to specific market areas. These licences are issued 
by the relevant broadcasting authority for periods of five years. The ownership and renewal processes of these licences is such that in the absence 
of major breaches of licensing and broadcasting regulations, licence renewal is virtually guaranteed for the existing licence holders.

Classification of assets and liabilities as held for sale
The Group classifies assets and liabilities as held for sale when the carrying amount will be recovered through a sale transaction. The assets and 
liabilities must be available for immediate sale and the Group must be committed to selling the asset either through entering into a contractual sale 
agreement or the activation and commitment to a program to locate a buyer and dispose of the assets and liabilities.

Taxes
Deferred tax assets are recognised for deductible temporary differences and unused tax losses to the extent management considers it is probable 
that future taxable profits will be available to utilise those temporary differences.

Significant management judgement is required to determine the amount of deferred tax assets that can be recognised, based upon the likely timing 
and the level of future taxable profits together with future tax planning strategies.

57

PRIME MEDIA GROUP | ANNUAL REPORT 2019In accordance with a resolution of the directors of Prime Media Group Limited, I state that:

1.  In the opinion of the directors:

a.  the financial statements and notes of Prime Media Group Limited for the financial year ended 30 June 2019 are in accordance with the 

Corporations Act 2001, including:

i.  giving a true and fair view of the consolidated entity’s financial position as at 30 June 2019 and of its performance for the year ended 

on that date; and

ii.  complying with Accounting Standards and the Corporations Regulations 2001;

b.  the financial statements and notes also comply with International Financial Reporting Standards as disclosed in Note 1(b);

c.  there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become due and payable; and

d.  as at the date of this declaration, there are reasonable grounds to believe that the members of the Closed Group identified in Note 21 
will be able to meet any obligations or liabilities to which they are or may become subject, by virtue of the Deed of Cross Guarantee.

2.  This declaration has been made after receiving the declarations required to be made to the Directors by the Chief Executive Officer and 

Chief Financial Officer in accordance with section 295A of the Corporations Act 2001 for the financial year ending 30 June 2019.

On behalf of the Board

P.J Macourt 
Director

Sydney, 22 August 2019

58

Directors’ DeclarationFor the year ended 30 June 2019Ernst & Young 
200 George Street 
Sydney  NSW  2000 Australia 
GPO Box 2646 Sydney  NSW  2001 

  Tel: +61 2 9248 5555 
Fax: +61 2 9248 5959 
ey.com/au 

Independent Auditor's Report to the Members of Prime Media Group 
Limited 

Report on the Audit of the Financial Report 

Opinion 

We have audited the financial report of Prime Media Group Limited (the Company) and its subsidiaries 
(collectively the Group), which comprises the consolidated statement of financial position as at 30 June 
2019, the consolidated statement of comprehensive income, consolidated statement of changes in equity 
and consolidated statement of cash flows for the year then ended, notes to the financial statements, 
including a summary of significant accounting policies, and the directors declaration. 

In our opinion, the accompanying financial report of the Group is in accordance with the Corporations Act 
2001, including: 

a) 

b) 

giving a true and fair view of the consolidated financial position of the Group as at 30 June 2019 
and of its consolidated financial performance for the year ended on that date; and 

complying with Australian Accounting Standards and the Corporations Regulations 2001. 

Basis for Opinion 

We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under 
those standards are further described in the Auditor’s Responsibilities for the Audit of the Financial 
Report section of our report. We are independent of the Group in accordance with the auditor 
independence requirements of the Corporations Act 2001 and the ethical requirements of the Accounting 
Professional and Ethical Standards Board’s APES 110 Code of Ethics for Professional Accountants (the 
Code) that are relevant to our audit of the financial report in Australia. We have also fulfilled our other 
ethical responsibilities in accordance with the Code.  

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for 
our opinion. 

Key Audit Matters 

Key audit matters are those matters that, in our professional judgment, were of most significance in our 
audit of the financial report of the current year. These matters were addressed in the context of our audit 
of the financial report as a whole, and in forming our opinion thereon, but we do not provide a separate 
opinion on these matters. For the matter below, our description of how our audit addressed the matter is 
provided in that context. 

A member firm of Ernst & Young Global Limited 
Liability limited by a scheme approved under Professional Standards Legislation 

59

Independent Auditor’s ReportPRIME MEDIA GROUP | ANNUAL REPORT 2019 
 
 
 
 
 
We have fulfilled the responsibilities described in the Auditor’s Responsibilities for the Audit of the 
Financial Report section of our report, including in relation to these matters. Accordingly, our audit 
included the performance of procedures designed to respond to our assessment of the risks of material 
misstatement of the financial report. The results of our audit procedures, including the procedures 
performed to address the matter below, provide the basis for our audit opinion on the accompanying 
financial report. 

Recoverability of Property, Plant and Equipment and Intangible Assets  

Why Significant to the Audit 

How our Audit Addressed the Matter 

At 30 June 2019, Property, Plant and 
Equipment and Intangible Assets have a net book 
value of $22.4 million, and $9.9 million 
respectively and represent 37% of total assets of 
the Group.  

Our procedures included the following: 

►  Assessed whether the methodology used by the 

Group to test for impairment met the 
requirements of Australian Accounting Standards. 

The Group recorded an impairment charge of 
$14 million during the year against the carrying 
value of its Television Broadcast Licenses and 
definite life intangibles, both a component of 
Intangible Assets. 

As disclosed in Note 7 to the financial report, the 
Group’s assessment of the recoverability of 
these assets involves critical accounting 
estimates and assumptions. 

These estimates and assumptions relate to 
future performance, market, regulatory and 
economic conditions. In particular, the decline in 
advertising revenues being experienced in the 
free to air television industry is forecast to 
continue. 

Given these factors, we considered this to be a 
Key Audit Matter.  

►  Tested whether the model used was 

mathematically accurate. 

►  Assessed whether the cash flows used in the 

impairment testing model accurately reflected the 
Board approved 2020 budget. 

►  Considered the historical reliability of the Group’s 

cash flow forecasting process and financial 
performance relative to budget.  

►  Evaluated the external inputs and assumptions 
within the cash flow forecasting model, in 
particular growth rates and discount rates by 
comparing them to assumptions and estimates 
and benchmarked them against market observable 
external data. In addition, we assessed the impact 
of the Group’s renewed programming 
arrangements and associated costs on the 
impairment model. 

►  Considered the impact of a range of assumption 

sensitivities to the model.  

►  Considered the adequacy of the financial report 
disclosures contained in Note 7, in particular 
those regarding the impairment charges taken 
during the year and the assumptions to which the 
outcome of the impairment test is most sensitive. 

►  As impairment testing relies upon business 

valuation principles we involved our valuation 
specialists to assist in the work outlined above 
where we considered such expertise was required. 

A member firm of Ernst & Young Global Limited 
Liability limited by a scheme approved under Professional Standards Legislation 

60

Independent Auditor’s Report 
 
 
 
 
 
 
 
 
 
  
 
Information Other than the Financial Report and Auditor’s Report Thereon 

The directors are responsible for the other information. The other information comprises the information 
included in the Company’s 2019 Annual Report other than the financial report and our auditor’s report 
thereon. We obtained the Directors’ Report that is to be included in the Annual Report, prior to the date 
of this auditor’s report, and we expect to obtain the remaining sections of the Annual Report after the 
date of this auditor’s report.  

Our opinion on the financial report does not cover the other information and we do not and will not 
express any form of assurance conclusion thereon, with the exception of the Remuneration Report and 
our related assurance opinion.  

In connection with our audit of the financial report, our responsibility is to read the other information and, 
in doing so, consider whether the other information is materially inconsistent with the financial report or 
our knowledge obtained in the audit or otherwise appears to be materially misstated.  

If, based on the work we have performed on the other information obtained prior to the date of this 
auditor’s report, we conclude that there is a material misstatement of this other information, we are 
required to report that fact. We have nothing to report in this regard. 

Responsibilities of the Directors for the Financial Report 

The directors of the Company are responsible for the preparation of the financial report that gives a true 
and fair view in accordance with Australian Accounting Standards and the Corporations Act 2001 and for 
such internal control as the directors determine is necessary to enable the preparation of the financial 
report that gives a true and fair view and is free from material misstatement, whether due to fraud or 
error. 

In preparing the financial report, the directors are responsible for assessing the Company’s and the 
Group’s ability to continue as a going concern, disclosing, as applicable, matters relating to going concern 
and using the going concern basis of accounting unless the directors either intend to liquidate the 
Company or Group or to cease operations, or have no realistic alternative but to do so. 

Auditor's Responsibilities for the Audit of the Financial Report 

Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free 
from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes 
our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit 
conducted in accordance with the Australian Auditing Standards will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, 
individually or in the aggregate, they could reasonably be expected to influence the economic decisions of 
users taken on the basis of this financial report. 

A member firm of Ernst & Young Global Limited 
Liability limited by a scheme approved under Professional Standards Legislation 

61

Independent Auditor’s ReportPRIME MEDIA GROUP | ANNUAL REPORT 2019 
 
 
 
 
 
As part of an audit in accordance with the Australian Auditing Standards, we exercise professional 
judgment and maintain professional scepticism throughout the audit. We also: 

• 

• 

• 

• 

• 

• 

Identify and assess the risks of material misstatement of the financial report, whether due to fraud 
or error, design and perform audit procedures responsive to those risks, and obtain audit evidence 
that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a 
material misstatement resulting from fraud is higher than for one resulting from error, as fraud 
may involve collusion, forgery, intentional omissions, misrepresentations, or the override of 
internal control. 

Obtain an understanding of internal control relevant to the audit in order to design audit 
procedures that are appropriate in the circumstances, but not for the purpose of expressing an 
opinion on the effectiveness of the Group’s internal control.  

Evaluate the appropriateness of accounting policies used and the reasonableness of accounting 
estimates and related disclosures made by the directors. 

Conclude on the appropriateness of the directors’ use of the going concern basis of accounting and, 
based on the audit evidence obtained, whether a material uncertainty exists related to events or 
conditions that may cast significant doubt on the Group’s ability to continue as a going concern. If 
we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s 
report to the related disclosures in the financial report or, if such disclosures are inadequate, to 
modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our 
auditor’s report. However, future events or conditions may cause the Group to cease to continue as 
a going concern.  

Evaluate the overall presentation, structure and content of the financial report, including the 
disclosures, and whether the financial report represents the underlying transactions and events in a 
manner that achieves fair presentation. 

Obtain sufficient appropriate audit evidence regarding the financial information of the entities or 
business activities within the Group to express an opinion on the financial report. We are 
responsible for the direction, supervision and performance of the Group audit. We remain solely 
responsible for our audit opinion. 

We communicate with the directors regarding, among other matters, the planned scope and timing of the 
audit and significant audit findings, including any significant deficiencies in internal control that we 
identify during our audit. 

We also provide the directors with a statement that we have complied with relevant ethical requirements 
regarding independence, and to communicate with them all relationships and other matters that may 
reasonably be thought to bear on our independence, and where applicable, related safeguards. 

A member firm of Ernst & Young Global Limited 
Liability limited by a scheme approved under Professional Standards Legislation 

62

Independent Auditor’s Report 
 
 
 
 
 
  
 
 
 
 
 
From the matters communicated to the directors, we determine those matters that were of most 
significance in the audit of the financial report of the current year and are therefore the key audit 
matters. We describe these matters in our auditor’s report unless law or regulation precludes public 
disclosure about the matter or when, in extremely rare circumstances, we determine that a matter should 
not be communicated in our report because the adverse consequences of doing so would reasonably be 
expected to outweigh the public interest benefits of such communication. 

Report on the Audit of the Remuneration Report 

Opinion on the Remuneration Report 

We have audited the Remuneration Report included in pages 10 to 19 of the directors' report for the year 
ended 30 June 2019. 

In our opinion, the Remuneration Report of Prime Media Group Limited for the year ended 30 June 2019, 
complies with section 300A of the Corporations Act 2001. 

Responsibilities 

The directors of the Company are responsible for the preparation and presentation of the Remuneration 
Report in accordance with section 300A of the Corporations Act 2001. Our responsibility is to express an 
opinion on the Remuneration Report, based on our audit conducted in accordance with Australian 
Auditing Standards. 

Ernst & Young 

Michael Wright 
Partner 
Sydney 
22 August 2019 

A member firm of Ernst & Young Global Limited 
Liability limited by a scheme approved under Professional Standards Legislation 

63

Independent Auditor’s ReportPRIME MEDIA GROUP | ANNUAL REPORT 2019 
 
 
 
 
 
 
 
 
 
 
 
 
Additional information required by the Australian Securities Exchange Ltd and not shown elsewhere in this report is as follows. The information 
is current as at 16 August 2019.

A.  Distribution of Equity Securities 

Ordinary shares
As at 16 August 2019, total number of fully paid up shares on issue is 366,330,303.

The number of shareholders, by size of holding, in each class of share is:

1–1,000
1,001–5,000
5,001–10,000
10,001–100,000
100,001 and over

The number of shareholders holding less than a marketable parcel of shares:

B.  Twenty Largest Registered Shareholders
The names of the twenty largest registered holders of quoted shares at 16 August 2019 are:

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

J P Morgan Nominees Australia Pty Limited 
HSBC Custody Nominees (Australia) Limited 
Citicorp Nominees Pty Limited 
BNP Paribas Nominees Pty Ltd 
UBS Nominees Pty Ltd 
Buttonwood Nominees Pty Ltd 
CVC Limited 
Birketu Pty Ltd 
Brispot Nominees Pty Ltd 
National Nominees Limited 
CS Fourth Nominees Pty Limited 
Mr George Walter Mooratoff 
Sojourn Services Pty Ltd 
Mr John Alex Rumble & Mrs Sonja Rumble 
BNP Paribas Noms Pty Ltd 
Ecapital Nominees Pty Limited 
Morgan Stanley Australia Securities (Nominee) Pty Limited 
Ms Lin Bai 
S M & R W Brown Pty Ltd 
Miss Kate Imogen Leaver 

NUMBER OF HOLDERS

509
712
438
904
179
2,742
830

LISTED ORDINARY SHARES

NUMBER OF 
SHARES

PERCENTAGE 
OF ORDINARY 
SHARES

58,370,769
50,210,695
49,303,936
15,992,662
14,787,626
13,700,000
12,339,916
11,906,553
11,032,756
7,594,427
6,010,220
5,000,000
5,097,000
4,903,000
3,170,864
3,000,000
2,579,680
1,352,658
1,300,000
1,300,000
278,952,762

15.93
13.71
13.46
4.37
4.04
3.74
3.37
3.25
3.01
2.07
1.64
1.36
1.39
1.34
0.87
0.82
0.70
0.37
0.35
0.35
76.15

C.  SUBSTANTIAL SHAREHOLDERS

The names of substantial shareholders who have notified the Company in accordance with section 671B of the Corporations Act 2001 are:

Spheria Asset Management Pty Limited
Bruce Gordon, Birketu Pty Ltd, WIN Corporation Pty Limited and associates of WIN

NUMBER OF 
SHARES

PERCENTAGE 
OF ORDINARY 
SHARES

52,842,534
11,906,553

14.42%
3.25%

The Form 604 Notice of Change of Interests of Substantial Holder filed by Bruce Gordon, Birketu Pty Ltd, WIN Corporation Pty Limited and associates 
of WIN lodged 29 May 2019 included the following disclosures:
1.  entry into a cash-settled equity swap transaction with Deutsche Bank in relation to a further 10,900,000 fully-paid ordinary shares in the company 

(representing approximately 2.98% of ordinary shares); and

1.  entry into a cash-settled equity swap transaction with Bank of Vontobel in relation to a further 42,474,289 fully-paid ordinary shares in the company 

(representing approximately 11.59% of ordinary shares). 

D.  Voting rights
All ordinary shares (whether fully paid or not) carry one vote per share without restriction.

64

ASX Additional InformationFor the year ended 30 June 2019Designed and produced by ArmstrongQ – www.armstrongQ.com.au

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