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Prime Media Group Limited

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FY2012 Annual Report · Prime Media Group Limited
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2012
AnnuAl 
RepoR t

CONTENTS

  2  ChairmaN ’S a ddrESS

  4  ChiEf EXECUTiVE OffiCEr’S rEPOrT

  7  dirECTOrS’ rEPOrT

 23  COrPO raTE GOVErNaNCE ST aTEmENT 

 28  fiNaNC iaL STaTEmENTS 

COrPOraTE iNfOrmaTiON

ABN 97 000 764 867
this annual report covers both prime Media Group limited (“the Company”) as an individual entity and the consolidated 
entity comprising prime Media Group limited and its subsidiaries (“the Group”). the Group’s functional and presentation 
currency is AuD ($).

NAme

PositioN

DAte APPoiNteD

DAte ResigNeD

directors
paul Joseph Ramsay Ao

Chairman

Michael Stanley Siddle

Deputy Chairman

peter John evans FCA

Alexander Andrew Hamill

Ian patrick Grier AM

Ian Richard neal

Siobhan louise McKenna

17 April 1985

17 April 1985

27 March 1991

2 october 2003

6 June 2008

6 June 2008

–

–

–

–

–

–

20 August 2009

29 March 2012

Ian Craig Audsley

Chief executive officer

24 June 2010

–

Company Secretaries
Andrew Cooper

emma McDonald

lesley Kennedy

RegisteReD office
363 Antill Street 
Watson ACt 2602 
(02) 6242 3700

16 June 2005

27 February 2012

16 December 2010

30 September 2011

–

5 June 2012

BANk
Australia and new Zealand Banking Group limited (AnZ) 
8/20 Martin place 
Sydney nSW 2000

shARe RegisteR
link Market Services limited 
level 12 
680 George Street 
Sydney nSW 2000 
ph: 1300 554 474 
prime Media Group limited shares are listed on the  
Australian Securities exchange (listing Code pRt).

AuDitoRs
ernst & Young 
680 George Street 
Sydney nSW 2000

highLights

$273m

RE V ENUE*

$67.4m

EBITDA

$33.2m

CORE NE T PROFIT AF TER TA X*

6.6¢

FULL Y E AR   
DI V IDEND/SHARE

 22.1%

CHANGE IN CORE NE T   
PROFIT AF TER TA X*

 6.2%

A DV ERTISING RE V ENUE

.

7
6
4
2

2
.
1
3
2

9
.
2
1
2

4
.
1
1
2

2
.
2
1
2

3
.
0
2

.

0
0
2

5
.
8
1

4
.
8
1

2
.
9
1

08

09

10

11

12

08

09

10

11

12

A DV ERTISING RE V ENUE 
TELE V ISION (Millions)

A DV ERTISING RE V ENUE   
R A DIO (Millions)

* 

 f rom C ontinuing o per ation s before s pec ific item s.

Prime media GrouP ANNUAL REPORT 2012

1

2

ChairmaN’S 
addrESS
On behalf of the Directors of 
PRIME Media Group I am pleased 
to present the Annual Report 
covering the 2012 financial year. 

pRIMe delivered solid Core net profit After 
tax growth of 22.1% off the back of a strong 
television audience and advertising revenue 
growth attributable to the Seven network 
programming schedule. 

the result positioned pRIMe as the 
growth leader in the traditional media 
sector (non‑online). 

In calendar year 2011 pRIMe7 won the 
television audience ratings in its three 
aggregated markets of northern new South 
Wales, southern new South Wales and 
Victoria (on a combined basis), taking it to 
number 1 ranking status for the first time since 
regional television markets were aggregated 
in 1991. It is a tremendous achievement, 
demonstrative of management’s focus on 
improving the performance of the business.

It was also a year of innovation at pRIMe as it 
introduced Australia’s first datacasting service. 
Received in all of pRIMe’s television markets 
across Australia, the datacasting service 
broadcasts information programs 24/7. It is a 
unique offering, which also provides a new and 
growing revenue stream and management 
continues to look for similar opportunities to 
provide additional revenue channels.

pRIMe’s radio division struggled to match 
the previous year’s performance due to 
difficult market conditions. It nonetheless 
continues to be a good contributor to group 

earnings. the Company booked a $5.3 million 
impairment charge for radio intangible 
assets due to continuing uncertainty in the 
regional Queensland advertising market. 
We remain confident of the radio business’ 
ability to improve its contribution with any 
strengthening of the advertising market and 
the Queensland economy generally.

Management has maintained its focus 
on expenses in order to mitigate any cost 
pressures, which included a restructure 
of the executive team. I’d like to take this 
opportunity to acknowledge the tremendous 
contribution to pRIMe by Mr Doug edwards, 
Mr Ross Howarth, Ms Maureen Jack and 
Mr trevor Sutherland, all of whom left the 
Company as part of that restructure.

I’d like also to thank pRIMe’s dedicated staff 
across the breadth of the country for their 
contribution to a tremendous result, and the 
loyal advertisers whose continuing support 
of our businesses made it possible.

Core earnings per share has increased 21.2% 
to 9.1 cents. A final dividend per share of 3.3 
cents is a 37.5% improvement on the prior year.

the 2012 financial year demonstrated pRIMe’s 
ability to outperform and innovate. I’m very 
pleased with the results, which speak for 
themselves.

Paul ramsay aO 
ChairmaN

Prime media GrouP ANNUAL REPORT 2012

3

ChiEf EXECUTiVE 
OffiCEr’S rEPOrT
Strong earnings growth in FY 
2012 contrasts sharply against 
the declines of most other 
traditional media companies.

I’m very pleased to report that your company outperformed the 
advertising market and most of its industry peers in the 2012 
financial year. Revenue from continuing operations increased in the 
financial year to $273.5 million, representing a $16.5 million or 6.4% 
increase on the prior year, and derived from an advertising market 
that declined 1.8%.

eBItDA of $67.4 million is $6.4 million or 10.3% above the prior year 
and reflects an improvement in eBItDA margin of 24.6%, up from 
23% in the prior year. this resulted in a core net profit after tax of 
$33.2 million, an increase of 22.1%.

non‑core items, including a $5.3 million write down of the 
Company’s radio intangible assets resulted in statutory net profit 
after tax of $27.7 million, up 1.9% on the prior period. the radio 
business impairment was a result of persisting weak consumer 
sentiment and softening advertiser confidence in regional 
Queensland. the advertising market in Queensland continued to 
be difficult as a result of the higher Australian dollar and its negative 
impact on tourism, cost of living increases in markets hosting the 
mining industry and the lingering effects of last year’s floods and 
tropical cyclone. More recently, the change in state government 
and a subsequent reduction in government advertising spend 
has further weakened confidence.

However, pRIMe’s television division shrugged off the effects of a 
declining advertising market to post revenue growth of $15.4 million 
or 6.6% on the prior period result. eBItDA of $72.9 million is a $6 
million or 9.1% improvement. the solid performance of television 
is attributable to the continuing strength of the Seven network’s 
programming schedule and the focus and attention of pRIMe’s 
management team to optimise its yield from the market. 

4

television’s share of national advertising revenue 
increased 2.8 share points to 42.4%* while total 
network audience grew by 2 share points.^

A priority focus during the year was a review 
of television’s sales organisations. led by 
Group General Manager Sales & Marketing 
Dave Walker and General Manager network 
Sales tony Hogarth, television’s local sales 
management structure was overhauled to 
centralise the sales strategy and business 
development functions in order to overlay 
industry best practices across the entire sales 
operation and improve the performance of 
each respective local sales market. the review 
also created an opportunity to reduce the 
sales management overhead.

Radio advertising revenue declined by 
$338,000 or 1.7% to $19.3 million, due to 
market conditions and eBItDA declined 
$632,000 or 13.2% against the prior year’s 
result. Radio management held a tight rein 
on expenses with year on year growth of 
just $223,000 or 1.4% over the prior period. 
Management continues to look for more 
efficient ways to mitigate the difficulties being 
experienced in the regional Queensland 
advertising market.

in a year on year eBItDA improvement of 
$723,000 or 82%. Clearly the white‑labelling 
of the former ipRIMe site has delivered the 
desired outcome.

In november 2011 the company successfully 
executed a new long term debt facility for 
$200 million at a margin of approximately 180 
basis points, based on current gearing levels. 
the facility is repayable in full in 4 years. 
pRIMe’s net debt at 30 June 2012 of $117.1 
million represents a reduction of $18.6 million 
or 13.7% on the net debt position at 30 June 
2011. the reduction in debt was due to our 
continued growth in profitability and strong 
operating cash flows. 

the 2012 financial year was one of continued 
growth and improvement. It comes thanks 
to a tremendously committed and dedicated 
management team and staff, with a desire 
to win at every level and to lead the way in 
regional media. I commend their efforts to you.

pRIMe7.CoM.Au delivered advertising 
revenue growth 30% to $2.2 million while 
expenses reduced by $250,000 or 10% on the 
previous corresponding period. this resulted 

ian audsley 
CEO

*  total Agency Revenue 3AGG market – KpMG
^  Source Regional tAM‑All people 06:00‑23:59HRS

Prime media GrouP ANNUAL REPORT 2012

5

GrOUP 
EXECUTiVE

DAve WALkeR 
GrOUP GENEraL maNaGEr SaLES  
& markETiNG

Dave Walker joined prime Media 
Group in 2010 from television 
new Zealand (tVnZ), where he 
was Head of Sales. prior to tVnZ, 
Mr Walker was Group Business 
Director at oMD (Australia) and 
General Manager of Sales at tV3 
new Zealand. He has also held 
senior positions in the advertising 
and media buying industries.

6

emmA mcDoNALD 
GENEraL COUNSEL/COmPaNy SECrETary

Ms McDonald joined prime Media 
Group in September 2011. She has 
been a solicitor for 20 years, and has 
worked in senior legal and business 
affairs roles at Austereo, Granada 
Media/ItV Studios, Fairfax Media and 
XYZnetworks (a FoXtel/Austar joint 
venture), and for a major law firm. 

shANe WooD 
GrOUP GENEraL maNaGEr OPEraTiONS

Shane Wood is an experienced 
media executive with extensive senior 
management exposure to a variety 
of media environments. Mr Wood 
has direct experience in free tV, 
subscription tV, radio, online, mobile 
and out‑of‑home businesses through 
senior operational and strategic roles 
at the Seven network, Apn and the 
ten network.

JohN PALisi 
ChiEf fiNaNCiaL OffiCEr

geRRy smith 
ChiEf TEChNiCaL OffiCEr

John palisi joined prime Media Group 
in February 2012 as Group Financial 
Controller and was promoted to the 
position of Chief Financial officer 
& Assistant Company Secretary 
on 1 october 2012. Mr palisi is 
a chartered accountant with over 
20 years’ experience and spent the 
last 5 years prior to joining prime 
as a Chief Financial officer in the 
listed environment.

Mr Smith has been involved in the 
technical side of broadcasting all 
of his working life. prior to joining 
prime Media Group in late 1999, Mr 
Smith was Head of engineering for 
the tV3 and tV4 networks in new 
Zealand. In his time at prime Media, 
Mr Smith has been responsible for 
the implementation of prime Media 
Group’s centralised technical operation. 
Mr Smith is also responsible for the 
conversion to digital transmissions.

dirECTOrS’ rEPOrT

1.

2.

4.

3.

6.

7.

5.

1. paul Ramsay Ao
2. Michael Siddle
3. peter evans FCA
4. Ian neal
5. Alexander Hamill
6. Ian Grier AM
7. Ian Audsley

Your directors submit their report for the year ended 30 June 2012.

DiRectoRs 
the names and details of the Company’s directors in office during the 
financial year and until the date of this report are as follows. Directors 
were in office for this entire period unless otherwise stated.

NAmes, quALificAtioNs, exPeRieNce AND sPeciAL 
ResPoNsiBiLities 

PAuL JosePh RAmsAy Ao 
Non-executive chairman (appointed 17 April 1985)
Mr Ramsay is Chairman of paul Ramsay Holdings pty limited, a major 
shareholder of the Company. He is also the Chairman of Ramsay 
Health Care limited, Australia’s largest private hospital owner. Mr 
Ramsay has more than 45 years’ experience in real estate, health care, 
media and communications. In 2002, Mr Ramsay was conferred an 
officer of the order of Australia for services to the community through 
the establishment of private health care facilities, expanding regional 
television services and as a benefactor to a range of educational, 
cultural, artistic and sporting organisations. 

michAeL stANLey siDDLe
Non-executive Deputy chairman (appointed 17 April 1985)
Mr Siddle has been Deputy Chairman of paul Ramsay Holdings pty 
limited since 1967. He is also Deputy Chairman of Ramsay Health 
Care limited and has been a Director of the Company since 1985.

PeteR JohN evANs fcA
Non-executive Director (appointed 27 march 1991)
Mr evans is a Chartered Accountant, and was in public practice for 
almost 20 years with predecessor firms of KpMG. He has been a 
Director of paul Ramsay Holdings pty limited since 1987. He is the 
Chairman of the Audit and Risk Committee and a member of the 
Remuneration and nomination Committee.

ALexANDeR ANDReW hAmiLL
Non-executive Director (appointed 2 october 2003)
Mr Hamill has worked in marketing and advertising in Australia and 
globally for over 45 years. Mr Hamill was the Media Director of the 
Australian olympic team in Sydney (2000), Athens (2004) and Beijing 
(2008). Mr Hamill is a member of the Remuneration and nomination 
Committee and, until 20 August 2009, was also a member of the Audit 
and Risk Committee.

iAN PAtRick gRieR Am
Non-executive Director (appointed 6 June 2008)
Mr Grier was employed as an executive in the private health care 
industry for more than 20 years and held the position of Chief 
executive officer of Ramsay Health Care limited for 14 years until 
retiring in June 2008, when he continued as a non‑executive Director 
of that company. Mr Grier has served as both president and Chairman 
of the Australian private Hospitals Association and sits on a number 
of industry committees. Mr Grier is a member of the Board of Careers 
Australia pty ltd and Chairman of Dominion principle Group. He is the 
Chairman of the Remuneration and nomination Committee and was 
appointed to the Audit and Risk Committee on 19 June 2012.

iAN RichARD NeAL
Non-executive Director (appointed 6 June 2008)
Mr neal is a Chairman for the executive Connection and consults 
on business strategy and implementation from a perspective of 
maximising shareholder value. prior to establishing Management 
Abroad, Mr neal was co‑founder and Managing Director of nanyang 
Ventures pty limited from 1993 to 2004. Mr neal’s professional 
background is in financial markets, commencing as an equities analyst 
and moving through various banking positions until establishing 
nanyang Ventures pty limited. Mr neal is a life member of the 
Financial Services Institute of Australia. He is a member of the Audit 
and Risk Committee and was appointed to the Remuneration and 
nomination Committee on 19 June 2012.

sioBhAN Louise mckeNNA
Non-executive Director (appointed 20 August 2009,  
resigned 29 march 2012)
Ms McKenna is the Managing partner of Illyria pty limited, which was 
a major shareholder of the Company. Her other directorships include 
nBnCo and the Australian Ballet. She was previously a partner of 
McKinsey and Company. Ms McKenna was appointed as a member 
of the Audit and Risk Committee on 20 August 2009 and resigned the 
position on 29 March 2012. 

iAN cRAig AuDsLey
chief executive officer (appointed 16 June 2010) 
executive Director (appointed 24 June 2010)
Mr Audsley has had over 25 years’ experience in the television 
industry. He has held various senior executive roles at Southern 
Cross television, the Seven network and the nine network.

Prime media GrouP ANNUAL REPORT 2012

7

Directors’ report

DIRECTORS’ INTERESTS
The relevant interest of each director in the shares and options issued by the Company at the date of this report is as follows:

P. J. Ramsay AO

M. S. Siddle

P. J. Evans FCA

A. A. Hamill

I.P. Grier AM

I.R. Neal

I.C. Audsley

ORDINaRy 
ShaRES

OpTIONS OvER
ORDINaRy ShaRES

109,903,654

984,082

24,286

–

–

–

–

–

–

–

–

–

–

–

INTERESTS IN CONTRaCTS OR pROpOSED CONTRaCTS wITh ThE COmpaNy
No director has any interest in any contract or proposed contract with the Company other than as disclosed elsewhere in this report.

DIRECTORShIpS IN OThER LISTED ENTITIES
Directorships of other listed entities held by directors of the Company during the three years immediately before the end of the year are as follows:

DIRECTOR

COmpaNy

Paul Joseph Ramsay AO
Michael Stanley Siddle
Peter John Evans FCA

Ian Patrick Grier AM
Ian Richard Neal

Ramsay Healthcare Limited (Chairman)
Ramsay Healthcare Limited (Deputy Chairman)
Ramsay Healthcare Limited
Broadcast Production Services Limited (Chairman)(1)
Ramsay Healthcare Limited
IntraPower Limited(2)
Dyesol Limited
Pearl Healthcare Limited

(1)  Broadcast Production Services Limited was delisted from the Australian Securities Exchange on 07 October 2009. 
(2)  IntraPower Limited was delisted from the Australian Securities Exchange on 12 September 2011.

pERIOD Of DIRECTORShIp

fROm

May 1975

May 1975

June 1990

July 2007

June 1997

May 2007

September 2006

September 2008

TO

Present

Present

Present

Present

Present

August 2011

Present

February 2012

COmpaNy SECRETaRy

mS Emma mCDONaLD
Ms McDonald was appointed as Company Secretary on 27 February 2012. She has been a solicitor for the past 20 years, having worked in a number of 
large media companies and for a major law firm, and currently holds the role of General Counsel for Prime Media Group Limited.

EaRNINGS pER ShaRE 

Basic earnings per share

Basic earnings per share – continuing operations

Diluted earnings per share

Diluted earnings per share – continuing operations

DIvIDENDS 

Final dividend recommended – on ordinary shares

Dividends paid in the year:

Interim for the year – on ordinary shares

Final for 2011 shown as recommended in the 2011 financial report – on ordinary shares

CENTS

7.6

7.6

7.6

7.6

CENTS

$’000

3.3

3.3

2.4

12,089

12,089

8,792

20,881

8

 
 
Directors’ report

pRINCIpaL aCTIvITIES
The principal activities during the financial year of entities within the 
consolidated entity were:

•	
•	

regional television broadcasting; and
regional radio broadcasting.

OpERaTING aND fINaNCIaL REvIEw

GROup OvERvIEw
During the year the Group’s operations were focused on core segments 
which consisted of:

regional television broadcasting;
regional radio broadcasting; and

•	
•	
•	 online media.

The Group benefited in the current year from deferred contingent 
consideration for the sale of its outside broadcasting businesses in 
New Zealand that was executed in the prior year. 

pERfORmaNCE INDICaTORS
Management and the Board monitor the Group’s overall performance, 
from its implementation of the mission statement and strategic plan 
through to the performance of the Group against operating plans and 
financial budgets.

The Board, together with management, have identified key performance 
indicators (KPIs) that are used to monitor performance monthly. Key 
management monitor KPIs on a regular basis. Directors receive the KPIs 
for review prior to each Board meeting, allowing all directors to actively 
monitor the Group’s performance.

DyNamICS Of ThE BuSINESS
The television advertising market remains the primary source of the 
Group’s revenue, representing 91.1% (2011: 88.0%) of the Group’s total 
revenue. During the current year the Group’s television advertising 
revenues grew by 6.6% which exceeded the overall market decline of 1.8% 
(source: KPMG Market Revenue reports).

Revenue for the radio business fell 2% on the previous year. The radio 
business continued to experience difficult operating conditions during 
the current year due to the higher Australian dollar impacting tourism 
spending and a lack of consumer confidence persisting from the effects 
of prior year natural disasters. 

During the current period the Company successfully executed a new loan 
facility in the amount of $200,000,000 with a term of 4 years. Interest is 
charged at a rate of BBSY plus a margin of between 1.7% and 2.6%.

The Group reviewed the carrying values of indefinite life intangibles at 
the reporting date, which resulted in an impairment charge to reduce the 
carrying value of the Radio Intangible Asset by $5,316,000.

During the current year, the Group completed the sale of its investment 
in TransACT Communications Pty Limited for a net loss after selling costs 
of $345,000.

In the prior year, the outside broadcasting businesses were sold in two 
separate transactions. The sale of the New Zealand operations to Sky 
Network Television Limited was completed on 9 July 2010 and the sale 
of the Australian operations to Gearhouse Broadcast Pty Limited was 
completed on 28 October 2010. The Board made the decision to dispose 
of these businesses following a strategic review of the capital employed 
within the Group. These businesses operated in markets outside of the 
Group’s core competencies. Additionally, the level of capital investment 
required by these businesses would have diverted valuable resources from 
the Group’s more profitable core activities.

Under the terms of the sale agreement for the New Zealand business the 
Group entered into an “earn out” arrangement whereby the Group was 
entitled to share in the ongoing profits of the business over a 4 year period 
whilst also retaining 100% of the profits generated from the 2011 Rugby 
World Cup event held in New Zealand.

As at 30 June 2012 the Group increased the fair value of the deferred 
contingent consideration by $234,000 (2011: $1,181,000) on completion 
of a detailed review of the forecast profits expected from the contracts 
transferred as part of the sale. 

The Group also completed the sale of the Moonlight Cinema business in 
the prior year, its Australian outdoor cinema operation, to Amalgamated 
Holdings for a disposal sale consideration of $1,627,877, net of selling costs.

OpERaTING RESuLTS fOR ThE yEaR
The consolidated net profit after tax of the Group attributable to the 
members of Prime Media Group Limited for the full year of $27,682,000 
(2011: $27,166,000) represents an increase of $516,000 or 1.9% from the 
prior year. 

Excluding the impact of specific items, the core net profit after tax for the 
full year of $33,220,000 (2011: $27,207,000) was $6,013,000 or 22.1% up on 
the previous corresponding period. Refer to Note 7(d) of the accounts for 
a reconciliation of the profit reported in the Consolidated Statement of 
Comprehensive Income to profit before the impact of specific items.

REvIEw Of OpERaTIONS
Revenue from continuing operations of $273,498,000 represents a 
growth of $16,500,000, or 6.4% on the previous corresponding period, 
notwithstanding that the regional television advertising market as quoted 
by KPMG declined by 1.8% across the AMB, AMC and AMD markets. The 
Group’s revenue growth was largely attributable to increases in revenue 
from 7mate, 7Two and the TV4Me datacasting channel. 

Gross Profit Margin in the current period of 50.9% is above the prior period 
margin of 50.3%, partly due to a reduction in ACMA licence fees as a result 
of an increase in the rebate rate to 50% in the current period (2011: 41.5%).

Earnings before Finance costs, Income Tax and Depreciation and 
Amortisation (EBITDA) of $67,388,000 represents a 10.3% increase on 
the previous corresponding period. Total operating costs increased by 
$2,487,000 or 3.7% on the previous corresponding period. 

The Group reviewed the carrying values of indefinite life intangibles at 
the reporting date, which resulted in an impairment charge to reduce the 
carrying value of the Radio Intangible Asset by $5,316,000. 

Finance costs decreased by $724,000 or 6.5% in part due to the new loan 
facility executed during the current reporting period. 

In relation to the cash flow statement, the net cash inflow from operating 
activities of $48,538,000 (2011: $34,419,000) represents an increase of 41.0% 
on the prior comparative period. The previous corresponding period 
included cash outflows from discontinued operations of ($7,608,000).

Prime media GrouP AnnuAl RepoRt 2012

9

Directors’ report

shareholder returns
The Company is pleased to report an improvement in shareholder returns as a result of an increased dividend payout ratio and significant improvement in 
most other financial measures in the current year notwithstanding that the share price has remained relatively static at $0.66 (2011: $0.69).

Core Earnings Per Share (cents per share)(i)

Statutory Earnings Per Share (cents per share)

Core Return on Assets (ROA) %(i)

Statutory Return on Assets (ROA) %

Weighted Average Cost of Capital (%)

Core Return on Equity (ROE) (%)(i)(ii)

Statutory Return on Equity (ROE) (%)

Net Debt / Net Debt + Equity Ratio (%)

Share price ($)

Dividends per share (cents)

Total Shareholder Return (%)

2012

9.1

7.6

9.2

7.7

10.4

20.8

17.3

42.3

0.66

6.6

5.2

2011

7.3

7.4

7.2

7.3

11.8

17.5

17.7

47.0

0.69

4.5

2.1

(i)  These returns have been calculated using net profit after tax before the impact of items disclosed as specific non-core items. (Refer to Note 7 for details of specific non-core items).
(ii)  Equity has been normalised for the impact of items disclosed as specific items.

REvIEw Of fINaNCIaL CONDITIONS

Liquidity and capital resources
The consolidated cash flow statement illustrates that there was an increase in cash flow from operating activities of $14,119,000 or 41% to $48,538,000 
(2011: $34,419,000). Cash outflows from investing activities of $9,601,000 (2011: $10,160,000 cash inflow) compares unfavourably to the prior year due to 
the sale of the outside broadcasting businesses in the 2011 financial year. The increase in cash outflow from financing activities of $18,587,000 largely 
reflects repayment of debt and increased dividend payments to shareholders.

2012
$’000

125,525

573

(8,916)

117,182

160,027

277,209

2011
$’000

153,450

1,687

(19,374)

135,763

153,113

288,876

42%

47%

2012
$’000

1,629

573

2,202

1,170

122,726

123,896

126,098

2011
$’000

627

1,687

2,314

2,799

150,024

152,823

155,137

capital structure

Interest-bearing loan and borrowings

Derivative financial instruments

Cash and short term deposits

Net debt 

Total equity

Total capital employed

Gearing

profile of debt
The profile of the Group’s debt finance is as follows:

Current

Obligations under finance leases

Derivative financial instruments

Non-current

Obligations under finance leases

Secured bank loan 

10

Directors’ report

The Group’s debt level has decreased in the current year largely due to 
improved profitability, which resulted in an increase in cash flows from 
operating activities. 

On 28 October 2011 the Company executed a new facility for $200,000,000 
in  bank loan financing with a term of 4 years, repayable in full on expiry. 
Interest is charged at a rate of BBSY plus a margin of between 1.70% 
and 2.60%.

LIKELy DEvELOpmENTS aND EXpECTED RESuLTS 
The broad areas of focus for the 2013 financial year will be:

•	 continue to drive improved returns from the Group’s core operations 

of  regional broadcasting; and

•	 continued prudent management of debt and risk generally,

with a view to optimising returns to shareholders.

capital expenditure
Capital expenditure of $13,195,000 in the current year (2011: $9,727,000) 
is higher than the prior year due to the implementation of a new television 
sales and traffic software system and de-commissioning costs associated 
with the transition from analogue to digital transmission. 

RISK maNaGEmENT
The Group takes a proactive approach to risk management. The 
Board is responsible for ensuring that risks, and also opportunities, are 
identified on a timely basis and that the Group’s objectives and activities 
are aligned with the risks and opportunities identified by the Board.

During the year the Group’s Audit and Risk Committee revised its 
charter and commenced a comprehensive review of its risk management 
objectives and processes. The Committee will continue to work with 
management in FY 2013 to develop and formalise its approach to risk 
management having regard for the objectives of Principle 7 of the ASX 
Corporate Governance Council principles and recommendations.

The Board has a number of mechanisms in place to ensure that 
management’s objectives and activities are aligned with the risks 
identified by the Board. These include the following:

•	 Board approval of a strategic plan, which encompasses the 

•	

Group’s vision, mission and strategy statements, designed to meet 
stakeholders’ needs and manage business risk; and
Implementation of Board approved operating plans and budgets 
and Board monitoring of progress against these budgets, including 
the establishment and monitoring of KPIs of both a financial and 
non-financial nature.

Risk management is further addressed in the Corporate Governance 
Statement.

SIGNIfICaNT ChaNGES IN ThE STaTE Of affaIRS 
There were no significant changes in the Group’s state of affairs.

SIGNIfICaNT EvENTS afTER ThE BaLaNCE DaTE 
There were no significant events after the balance date. 

The Federal Government introduced the Clean Energy Act 2011 (the 
“Act” or the “Scheme”) which will have an impact on the Australian 
economy and also the Group. The Act, which is substantially enacted, 
commenced 1 July 2012. None of the entities in the Group are liable 
entities under the Scheme, as direct emissions (that are covered by the 
Scheme) from the Group’s facilities or transmission sites do not exceed 
25,000 tonnes of C02-e. Management does not expect that it will 
exceed this threshold in the foreseeable future.

ShaRE pERfORmaNCE RIGhTS 

uNISSuED ShaRES
As at the date of this report there were 1,258,000 (2011: Nil) unissued 
ordinary shares under performance rights. Refer to Note 26 of the financial 
statements for further information. 

Performance rights holders do not have any right, by virtue of the 
performance right, to participate in any share issue of the Company 
or any related body corporate. 

ShaRES ISSuED aS a RESuLT Of ThE  
EXERCISE Of OpTIONS 
During the financial year, employees and executives have not  
exercised any performance rights to acquire ordinary shares in 
Prime Media Group Limited.

INDEmNIfICaTION aND INSuRaNCE Of DIRECTORS 
aND OffICERS
In accordance with the Corporations Act 2001, the directors disclose 
that the Company has a Directors’ and Officers’ Liability policy covering 
each of the directors and certain executive officers for liabilities incurred 
in the performance of their duties and as specifically allowed under the 
Corporations Act 2001. During the year, the Company paid premiums 
totalling $97,850 (2011: $96,750) in relation to the Directors’ and Officers’ 
Liability policy. The terms of the policy specifically prohibit the disclosure 
of any other details relating to the policy and therefore the Directors are 
not disclosing further particulars relating thereto. 

Prime media GrouP AnnuAl RepoRt 2012

11

Directors’ report

DIRECTORS’ mEETINGS
The number of meetings of directors (including meetings of committees of directors) held during the year and the number of meetings attended by each 
Director were as follows:

DIRECTORS’ mEETINGS 

mEETINGS Of COmmITTEES

auDIT aND RISK

REmuNERaTION aND 
NOmINaTION

NO Of
mEETINGS
hELD 

NO Of
mEETINGS
aTTENDED

NO Of
mEETINGS
hELD

NO Of
mEETINGS
aTTENDED

NO Of
mEETINGS
hELD

NO Of
mEETINGS
aTTENDED

7

7

7

7

7

7

5

7

6

7

7

6

7

6

5

7

–

–

4

–

4

1

3

–

–

–

4

–

4

1

3

–

–

–

4

4

1

4

–

–

–

–

4

3

1

3

–

–

P.J. Ramsay AO

M.S. Siddle

P.J. Evans FCA

A.A. Hamill

I.R. Neal^**

I.P. Grier AM*

S.L. McKenna**

I.C. Audsley

^  appointed to Remuneration and Nomination Committee for meeting held on 19 June 2012 by circular resolution due to absence of A.A. Hamill.
* 

appointed to Audit and Risk Committee following the resignation of S.L. McKenna on 29 March 2012.

** 

Indicates the maximum number of meetings the director was eligible to attend during the period.

COmmITTEE mEmBERShIp
Members acting on the committees of the Board during the year were:

Audit and risk
P.J. Evans FCA (Chairman)

I.R. Neal

S.L. McKenna (departed 29 March 2012) 

I.P. Grier AM (appointed 19 June 2012)

remuneration
I.P. Grier AM (Chairman)

P.J. Evans FCA

A.A. Hamill

I.R. Neal (appointed 19 June 2012)

ROuNDING
The amounts contained in this report and in the financial report have been rounded to the nearest $1,000 (where rounding is applicable) under the option 
available to the Company under ASIC Class Order 98/0100. The Company is an entity to which the Class Order applies.

12

Directors’ report

REmuNERaTION REpORT (auDITED)

Dear Shareholders 

The Board is pleased to present you with a Remuneration Report that demonstrates the Company’s ongoing commitment to ensure that remuneration for 
key management personnel is aligned to key business goals and objectives. 

pERfORmaNCE aND RESuLTING REmuNERaTION OuTCOmES fOR ThE yEaR 
The Company reported an excellent result in the 2012 financial year evidenced by revenue growth in a difficult market and cost savings that contributed 
to improved core earnings and ultimately a high dividend payout to shareholders. During the year, the Company restructured its Executive team and 
implemented new initiatives, based on advice from independent external consultants, to attract and retain key executives. These new initiatives linked 
incentive payments to both financial metrics such as core net profit after tax and an annual power ratio target, and also non-financial metrics to incentivise 
executives. The Remuneration and Nomination Committee is satisfied, based on the 2012 financial result, that the current approach to remuneration 
achieves a balanced outcome for executives and shareholders. 

REmuNERaTION ChaNGES
The fixed remuneration pool increased by $236,435 or 7.7% on the prior year generally due to the appointment of a General Counsel and salary increases 
arising from an executive restructure.

The short term incentive payment pool was amended, based on external consulting advice, to link cash bonuses to clearly defined Group, business unit 
and individual measures. The short term incentive pool was increased to $1,055,005 in the current year (2011: $703,671) and 100% of cash bonuses have 
been provided for in this reporting period as a result of the strong financial result.

During the year the Company implemented a performance rights plan to provide long term incentive awards to certain executives under a new Employee 
Performance Rights Plan. The rights will vest over a period of 3 years, subject to meeting performance measures, including core earnings per share and 
achievement of an annual power ratio target (revenue share: audience share). 

EXECuTIvE ChaNGES
During the year there were several changes to our Executive team. Ms Emma McDonald joined the Company as General Counsel on 19 September 2011 
and was appointed Company Secretary on 27 February 2012. Ms Lesley Kennedy resigned as Company Secretary effective 5 June 2012 and departed July 
2012. Mr Douglas Edwards also departed July 2012. Their remuneration details are set out in this report.

NON-EXECuTIvE DIRECTOR REmuNERaTION
The remuneration of the non-executive directors of the Company consists of directors’ fees. An increase in directors’ fees was paid in accordance with the 
Directors’ annual aggregate fee pool.

On behalf of the Remuneration and Nomination Committee and the Board, I commend this Remuneration Report to you.

Yours sincerely

I. P. Grier AM 
Chairman 
Remuneration and Nomination Committee

Prime media GrouP AnnuAl RepoRt 2012

13

2. 

REmuNERaTION GOvERNaNCE

remuneration and Nomination committee
The Board has appointed a Remuneration and Nomination Committee 
consisting of three non-executive directors (NEDs), including 2 
independent non-executive directors, to make recommendations on the 
remuneration arrangements for NEDs and executives.

In FY 2011 the Remuneration and Nomination Committee was tasked to 
review the appropriateness of the nature and amount of remuneration 
of NEDs and executives on a periodic basis by reference to relevant 
employment market conditions, with the overall objective of ensuring 
maximum shareholder benefit from the retention of a high performing 
director and executive team. The Remuneration and Nomination 
Committee has continued to review and oversee the process in FY 2012. 

During the year, the Board approved a new long term incentive plan 
based on recommendations from the Remuneration and Nomination 
Committee. The Board also set the aggregate short term incentive pool for 
executives and the aggregate remuneration for NEDs, which is then subject 
to shareholder approval. 

The Remuneration and Nomination Committee meets regularly 
throughout the year. The CEO and Company Secretary have attended 
certain Remuneration and Nomination Committee meetings by invitation, 
where management input is required. The CEO and Company Secretary 
are not present during any discussions relating to their own remuneration 
arrangements.

Further information on the Remuneration and Nomination Committee’s role, 
responsibilities and membership is available at www.primemedia.com.au.

remuneration consultants
To ensure the Board is fully informed when making decisions, the 
Remuneration and Nomination Committee has formalised policies that 
govern arrangements to engage independent remuneration consultants to 
provide independent advice and, where required, to make remuneration 
recommendations, free from the undue influence by members of the KMP 
to whom the recommendations may relate. 

In FY 2011 CRA Plan Managers Pty Limited (CRA), were engaged to 
provide advice and make recommendations on an appropriate executive 
remuneration strategy including recommendations for effective KPI 
targets for short term incentives, and to recommend and implement an 
effective long term incentive plan. In FY 2012 the Company adopted the 
strategies recommended by CRA, linking KPIs for STI payments to clearly 
defined financial and non-financial measures and implementing a new 
Performance Rights and Option Plan. CRA was paid $32,164.50 in FY 2011 
for the remuneration review. 

CRA’s fees in FY2012 totalled $24,722.58 to design and manage the 
Group’s Performance Rights and Option Plan. 

Directors’ report

REmuNERaTION REpORT (auDITED) (CONTINUED)
This Remuneration Report for the year ended 30 June 2012 outlines the 
remuneration arrangements of the Company and the Group in accordance 
with the requirements of the Corporations Act 2001 (the Act) and its 
regulations. This information has been audited as required by section 
308(3C) of the Act.

The Remuneration Report is presented under the following sections:

1.  Introduction

2.  Remuneration governance

3.  Executive remuneration arrangements

4.  Executive remuneration outcomes for 2012

5.  Executive contracts

6.   Non-executive directors’ remuneration  

(including statutory remuneration disclosures)

7.  Additional statutory disclosures

INTRODuCTION

1. 
The Remuneration Report details the remuneration arrangements for key 
management personnel (KMP) of the Company and the Group. For the 
purposes of this report the KMP of the Group are defined as those persons 
having authority and responsibility for planning, directing and controlling 
the major activities of the Company and Group, directly or indirectly, 
including any director (whether executive or otherwise). 

For the purposes of this report, the term ‘executive’ includes the Chief 
Executive Officer (CEO), executive directors, senior executives, general 
managers and secretaries of the Company and the Group. The term 
‘director’ refers to non-executive directors (NED) only. 

Details of KMP of the Company and Group are set out below:

Key management personnel

(i)   Directors
P.J. Ramsay AO  Chairman (non-executive)

M.S. Siddle 

Deputy Chairman (non-executive)

P.J. Evans FCA 

Director (non-executive)

A.A. Hamill 

Director (non-executive)

I.P. Grier AM 

Director (non-executive)

I.R. Neal 

Director (non-executive)

S.L. McKenna 

Director (non-executive) – resigned 29 March 2012

I.C. Audsley 

Director (Chief Executive Officer)

(ii)   executives
D. Walker 

Group General Manager Sales and Marketing

S. Wood 

Group General Manager Operations

E. McDonald 

 General Counsel (appointed 19 September 2011) and 
Company Secretary (appointed 27 February 2012)

G. Smith 

Chief Technology Officer 

L. Kennedy 

Chief Financial Officer (departed 31 July 2012)

D. Edwards 

 Chief Executive Officer – Television  
(departed 31 July 2012)

There were no other changes to KMP after the reporting date and before 
the date the financial report was authorised for issue.

14

Directors’ report

3. 

EXECuTIvE REmuNERaTION aRRaNGEmENTS

remuneration principles and strategy
The Company’s executive remuneration strategy aims to attract, motivate and retain high performing individuals and align the interests of executives and 
shareholders.

To this end, key objectives of the Company’s reward framework are to ensure that remuneration practices:

•	 Are aligned to the Group’s business strategy;
•	 Offer competitive remuneration benchmarked against the external market;
•	 Provide strong linkage between individual and Group performance and rewards; and
•	 Align the interests of executives and shareholders.

REmuNERaTION 
COmpONENT

vEhICLE

puRpOSE

LINK TO pERfORmaNCE

Fixed remuneration

•	

•	

 Represented by total employment 
cost (TEC);
 Comprises base salary; and 
superannuation contributions and 
other benefits.

STI component

•	 Paid in cash.

LTI component

•	

 Awards are made in the form of 
performance rights.

•	

•	

•	

 To provide competitive fixed 
remuneration set with reference  
to role, market and experience.

 Rewards executives for their 
contribution to achievement 
of Group and business unit 
outcomes, as well as individual key 
performance indicators (KPIs).

 Rewards executives for their 
contribution to the creation of 
shareholder value over the  
longer term.

•	

•	
•	
•	

•	

 Company and individual 
performance are considered  
during the annual review process.

 Core NPAT;
 Power ratio; and
 Customer service, risk management 
and leadership.

 Performance rights are subject  
to achieving core EPS and power 
ratio targets.

Approach to setting remuneration
The Group aims to reward executives with a level and mix of remuneration commensurate with their position and responsibilities within the Group and 
aligned with market practice. 

The Remuneration and Nomination Committee reviews TEC annually against the median of its direct industry peers and other Australian listed entities of 
a similar size and complexity. The Company intends to pay total fixed remuneration in the 55th to 62.5th percentile of its defined talent market to ensure 
a competitive offering and to ensure performance is rewarded through variable remuneration components only. Remuneration levels are considered 
annually through remuneration review that considers market data, insights into remuneration trends, the performance of the Company and individual, and 
the broader economic environment. Executive contracts of employment do not include any guaranteed base pay increases.

Detail of incentive plans

short term incentives (sti)
In FY 2012 the Group implemented changes to its STI program based on advice from independent external consultants to ensure that the award of a cash 
bonus is subject to the attainment of clearly defined Group, business unit and individual measures. 

The total potential STI available is set at a level so as to provide sufficient incentive to executives to achieve the operational targets and such that the cost 
to the Group is reasonable in the circumstances.

The actual STI payments awarded to each executive depend on the extent to which specific targets set at the beginning of the financial year are met. The 
targets consist of a number of key performance indicators (KPIs) covering financial and non-financial, corporate and individual measures of performance. 
A summary of the measures and weightings is set out below:

pERfORmaNCE mEaSuRES

CORE NpaT

pOwER RaTIO

NON-fINaNCIaL mEaSuRES: 

•	 Leadership/Team Contribution
•	 Risk Management
•	 Business Development and Growth Initiatives
•	 Capital Management
•	 Business Relationship Management

CEO

Other functional executives

50%

0-50%

25%

0-25%

 25%

0-50%

These measures were chosen as they represent the key drivers for the short-term success of the business and provide a framework for delivering long 
term value. The STI opportunity linked to financial measures covers a range from 50% to 75% and varies depending upon each individual executive’s 
ability to influence results at a group level and/or divisional level. 

The aggregate of the annual STI payments available for executives across the Group is subject to the approval of the Remuneration and Nomination 
Committee. On an annual basis, after consideration of performance against KPIs, the Remuneration and Nomination Committee, in line with their 
responsibilities, determine the amount, if any, of the STI paid to each executive. This process usually occurs within three months after the reporting date. 
Payments made are delivered as a cash bonus in the following reporting period.

Prime media GrouP AnnuAl RepoRt 2012

15

company performance and its link to long term incentives 
The Company has adopted the following performance measures for the 
vesting of LTI options: 

•	 core EPS (defined as statutory EPS before specific non-core items); and
•	 maintenance or growth of the power ratio greater than 1.

The following chart shows the Company’s core EPS over the 5 year period 
from 1 July 2007 to 30 June 2012. Core EPS is defined as statutory EPS 
before non-core items.

earnings per share
(Cents per share)

24.9

10.9

9.9

7.4

7.3

7.6

9.1

4.8

2008

2009

2010

2011

2012

-15.0

-24.5

Fully Diluted EPS

Fully Diluted EPS
(before non-core items)

Lti – Loan Forgiveness plan (inactive)
During the 2007 financial year loans were granted to certain executives. 
The loans were interest free and the loan amount repayable by the 
executive was reduced on the basis of continued service with the 
Company. 20% of the original loan balance is forgiven on the 1 July of 
each year if the executive remains employed with the Company at that 
date. If the executive terminated his or her employment during the 
five year period, the balance of the loan at the date of termination was 
repayable by the executive on the date of termination. No loans have 
been made under this plan subsequent to the 2007 financial year and the 
plan was finalised on 1 July 2012.

Lti awards for 2012 financial year
During the year ended 30 June 2012 nil shares (2011: nil shares) were 
issued due to the exercise of options. Payments were made to key 
executives upon cancellation of the Prime Employee Share Option Plan. 
Details of the payments are disclosed in Table 1 below.

The LTI remuneration of the KMP are set out in the tables within section 7.

Directors’ report

REmuNERaTION REpORT (auDITED) (CONTINUED)

3. 

 EXECuTIvE REmuNERaTION aRRaNGEmENTS 
(CONTINUED)

Long term incentives (Lti)
LTI awards will be made annually to executives under the Performance 
Rights Plan. The proposed allocations in the current year represented 
less than 0.4% of the undiluted capital of the Group with a maximum 
income cost over a 3 year period of $735,805 (or $251,268 annualised). 
The performance rights are available over a 36 month vesting period 
subject to continuing service and achieving the following targets:

•	 60% of the rights will be subject to achievement of annual core 

earnings per share (EPS) targets; and 

•	 40% of the rights will be subject to achievement of annual power ratio 

targets (revenue share: audience share). 

The exercise price of the performance rights is nil. The rights will lapse 
30 days after vesting date.

During the year the Company’s executive loan forgiveness plan was wound 
up, effective 30 June 2012.

4. 

 EXECuTIvE REmuNERaTION OuTCOmES  
fOR 2012

company performance and its link to short term incentives 
The financial performance measures driving STI payment outcomes are: 

•	 Group core NPAT (defined as NPAT before specific non-core 

items); and

•	 A power ratio greater than 1. The Power Ratio is a measure of the 
Company’s share of revenue to the Company’s share of audience. 
A power ratio above 1 indicates that the Company is performing ahead 
of its audience share. 

The following chart shows the Company’s core NPAT over the 5 year 
period from 1 July 2007 to 30 June 2012. Core NPAT is defined as statutory 
net profit after tax and before non-core items.

$32.2

$33.2

$26.8

$17.9

$17.1

2008

2009

2010

2011

2012

Core NPAT ($ million)
including discontinued operations

sti awards for 2011 and 2012 financial years
For the 2011 financial year, 91% of the STI cash bonus pool of $774,453 as 
previously accrued in that period vested to executives and was paid in the 
2012 financial year. 

The Remuneration and Nomination Committee will consider the STI 
payments for the 2012 financial year in September 2012. The maximum STI 
cash bonus available for the 2012 financial year is $1,055,005. STI payments 
have been accrued at 100% of the maximum cash bonus available for the 
2012 financial year based on individual executive’s actual performance 
against KPIs. Any adjustments between the actual amounts to be paid in 
September 2012 as determined by the Remuneration and Nomination 
Committee and the amounts accrued will be adjusted in the 2013 financial 
year. The minimum amount of the STI cash bonus, assuming that no 
executives meet their respective KPIs for the 2012 financial year, is nil.

16

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18

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ report

table 3: performance rights plan 

GRaNTED

TERmS aND CONDITIONS fOR EaCh GRaNT

vESTED

NumBER

GRaNT
DaTE

faIR vaLuE pER
pERfORmaNCE
RIGhT aT 
GRaNT DaTE 
($)

EXERCISE
pRICE pER
pERfORmaNCE
RIGhT 
($)

EXpIRy
DaTE

fIRST
EXERCISE
DaTE

LaST
EXERCISE
DaTE

NumBER

%

2012  Director

Ian Audsley

Executive

615,000

23/11/2011

0.5449

Lesley Kennedy

Shane Wood

Dave Walker

292,000

167,000

184,000

30/09/2011

30/09/2011

30/09/2011

0.5451

0.5451

0.5451

–

–

–

–

23/12/2014

23/11/2014

30/10/2014

30/09/2014

30/10/2014

30/09/2014

30/10/2014

30/09/2014

2011 NIL

Total 

–

–

–

–

–

–

–

–

GRaNTED

TERmS aND CONDITIONS fOR EaCh GRaNT

–

–

–

–

–

–

–

–

–

–

vESTED

–

–

–

–

–

table 4: Value of performance rights granted, exercised, lapsed or cancelled during the year

vaLuE Of 
pERfORmaNCE RIGhTS 
GRaNTED 
DuRING ThE yEaR
$

vaLuE Of 
pERfORmaNCE RIGhTS 
EXERCISED 
DuRING ThE yEaR 
$

vaLuE Of 
pERfORmaNCE RIGhTS 
LapSED 
DuRING ThE yEaR
$

vaLuE Of 
pERfORmaNCE RIGhTS 
CaNCELLED 
DuRING ThE yEaR
%

REmuNERaTION 
CONSISTING Of 
pERfORmaNCE 
RIGhTS fOR 
ThE yEaR

Ian Audsley

Lesley Kennedy*

Shane Wood

Dave Walker

335,114

159,169

91,032

100,298

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

*  Ms Kennedy departed as Chief Financial Officer on 31 July 2012 at which time her options lapsed.

For details on the valuation of the performance rights, including models and assumptions used, please refer to Note 26. There were no alterations to 
the terms and conditions of performance rights granted as remuneration since their grant date.

The maximum grant, which was payable assuming that all service and performance criteria were met, was equal to the number of options or rights 
granted multiplied by the fair value at the grant date. The minimum payable assuming that service and performance criteria were not met was nil.

Prime media GrouP AnnuAl RepoRt 2012

19

Directors’ report

REmuNERaTION REpORT (auDITED) (CONTINUED)

EXECuTIvE CONTRaCTS

5. 
Remuneration arrangements for KMP are formalised in employment agreements. Details of these contracts are provided below:

chief executive officer
The CEO, Mr Audsley, is employed under a rolling contract. 

Under the terms of the present contract:

•	 The CEO receives fixed remuneration of $700,000 per annum.
•	 The CEO’s maximum STI opportunity is 51.4% of annual TEC.
•	 The CEO is eligible to participate in the Company’s LTI performance right plan on terms determined by the Board, subject to receiving the required 

or appropriate shareholder approval.

•	 The CEO may resign from his position and terminate his contract by giving 6 months written notice. 
•	 The CEO’s employment may be terminated by the Company by providing 6 months written notice. The Company may elect to provide 6 months 
payment in lieu of the notice period, or a combination of notice and payment in lieu of notice. Payment in lieu of notice will be based on fixed 
remuneration and any short term incentive amounts for the prior year. 

•	 The CEO’s employment contract may be terminated by the Company at any time without notice if serious misconduct has occurred. Where 

termination with cause occurs the CEO is only entitled to that portion of his remuneration contract that is fixed, and only to the date of termination.

•	 The Company or the CEO may terminate the contract within 6 months of the Company ceasing to be listed on the official list of the Australian 

Securities Exchange (ASX) or a material diminution in the CEO’s functions, status or duties occurring. In these circumstances, the Company must 
provide 12 months’ notice or 12 months’ payment in lieu of notice, or a combination of the two.

other executives
All other KMP have rolling contracts with no fixed term.

The Company may terminate an executive’s employment by providing between 3 and 6 months written notice or providing payment in lieu of the 
notice period (based on the fixed component of the executive’s remuneration). Executives may terminate their employment agreements by providing 
3-6 months written notice depending on the terms of their agreement. The Company may terminate the contract at any time without notice if serious 
misconduct has occurred. Where termination with cause occurs the executive is only entitled to that portion of remuneration that is fixed, and only up 
to the date of termination.

payment to outgoing executives
The following arrangements applied to outgoing executives in office during the 2012 financial year:

•	 Mr. Douglas Edwards, CEO of Television, had a termination payment of $386,832 provided for in FY2012.

The following arrangements applied to outgoing executives in office during the 2011 financial year:

•	 Mr. Robert Gamble, CEO of Radio, was paid a termination payment of $266,158 in accordance with the terms of his contract.
•	 Mr. Robert Reeve, General Counsel and Company Secretary, was paid a termination payment of $157,241 in accordance with the terms of his contract.
•	 Mr. Paul Stubbings, Chief Financial Officer, was paid a termination payment of $100,484 in accordance with the terms of his contract and a further 

discretionary payment of $188,800 in recognition of his service and significant contribution on a number of transactions.

The Board acknowledges the regulations applying as a result of the termination cap legislation and confirms that all KMP contracts comply with this 
legislation.

6.  NON-EXECuTIvE DIRECTORS’ REmuNERaTION

remuneration policy
The Board seeks to aggregate remuneration at the level that provides the Company with the ability to attract and retain directors of the highest calibre, 
whilst incurring a cost that is acceptable to shareholders.

The amount of the aggregate remuneration sought to be approved by shareholders and the fee structure is reviewed annually against fees paid to NEDs 
of comparable companies.  The Board also considers advice from external consultants when undertaking the annual review process.  In accordance with 
the ASX listing rules, the aggregate fee paid for NEDs approved in the Remuneration Report at the 2011 Annual General Meeting was $600,000.

NED fees will be increased by 3.0% in FY 2013 increasing the aggregate fee for NEDs to $618,000, which is less than the determination made at 
the annual general meeting (AGM) held in November 2007 when shareholders approved an aggregate fee pool of $750,000 per annum (excluding 
superannuation and retirement benefits arising under the Directors’ Retirement Plan).

structure
The remuneration of NEDs consists of directors’ fees. Each director receives a fixed annual fee. One NED is currently entitled to benefits under the 
Directors Retirement Plan, approved by shareholders in November 1997. The Board agreed to discontinue the Directors Retirement Plan in the 2008 
financial year for all new directors appointed after that date. These fees are summarised in Table 1 and 2 under section 4.

20

Directors’ report

7. 

aDDITIONaL STaTuTORy DISCLOSuRES

Auditor independence and Non-audit services 
The Directors have received and are satisfied with the ‘Audit Independence Declaration’ provided by Prime Media Group Limited’s external auditors, 
Ernst & Young. The Audit Independence Declaration has been attached to the Directors’ Report on the following page.

Non-audit services
The following non-audit services were provided by the entity’s auditor, Ernst & Young. The directors are satisfied that the provision of the non-audit 
services is compatible with the general standard of independence for auditors imposed by the Corporations Act 2001. The nature and scope of each type 
of non-audit service provided means that the auditor’s independence was not compromised.

Ernst & Young received or are due to receive the following amounts for the provision of non-audit services:

Income Tax Return & GST compliance services 

Advisory Services 

38,142

66,989

corporate Governance 
In recognising the need for the highest standards of corporate behaviour and accountability, the directors of Prime Media Group Limited support and 
have, unless otherwise disclosed in the corporate governance statement, adhered to the principles of corporate governance. The Company’s corporate 
governance statement is contained in the following section of this report.

Signed in accordance with a resolution of the directors.

P. J. Evans FCA 
Director

Prime media GrouP AnnuAl RepoRt 2012

21

AuDitor’s iNDepeNDeNce DecLArAtioN

22

corporAte GoVerNANce stAteMeNt

The Board of Directors of Prime Media Group Limited is responsible for 
the corporate governance framework of the Group having regard to the 
ASX Corporate Governance Council (CGC) published guidelines as well 
as its corporate governance principles and recommendations. The Board 
guides and monitors the business and affairs of Prime Media Group Limited 
on behalf of the shareholders by whom they are elected and to whom they 
are accountable.

Management recognise their responsibility in the implementation and 
maintenance of an effective system of corporate governance.

Prime Media Group Limited’s corporate governance practices were in place 
throughout the year ended 30 June 2012 and were compliant with the 
CGC’s principles and recommendations except as noted in this statement. 

pRINCIpLE 2 – STRuCTuRE ThE BOaRD TO aDD vaLuE

STRuCTuRE Of ThE BOaRD

NamE

pOSITION

P.J. Ramsay AO Non Executive Chairman (appointed 1985)

M.S. Siddle

Non Executive Deputy Chairman (appointed 1985)

P.J. Evans FCA

Non Executive Director (appointed 1991)

A.A. Hamill

Non Executive Director (appointed 2003)

I.R. Neal 

Non Executive Director (appointed 2008)

I.P. Grier AM

Non Executive Director (appointed 2008)

For further information on corporate governance policies adopted by 
Prime Media Group Limited, refer to our website www.primemedia.com.au

S.L. McKenna

Non Executive Director (resigned 29 March 2012)

I.C. Audsley

Chief Executive Officer (appointed 16 June 2010)

Executive Director (appointed 24 June 2010)

Details of the skills, experience and expertise relevant to the position of 
director held by each director are set out in the Directors’ Report.

In order to achieve the objectives of the Board as stated above, the 
composition of the Board is determined by applying the following 
principles:

•	 The number of Board members will be a minimum of 3 members and 

a maximum of 12 members;

•	 The Board consists of primarily non-executive directors;
•	 The Chairman of the Board should be a non-executive director; and
•	 The directors should possess a broad range of skills, qualifications 

and experience.

BOaRD INDEpENDENCE
The directors of the Company have an overriding duty to perform their 
duties in the best interests of the Company. Directors are required 
to declare potential conflicts of interest, interests in contracts, other 
directorships or offices held, potential related party transactions and the 
acquisition or disposal of Company shares.

Under the Board Charter, where a conflict of interest arises or a perceived 
conflict of interest exists, the director concerned declares the potential 
or perceived conflict of interest. The director is then excluded from 
all board discussions relating to the issue around which the conflict 
of interest has arisen.

Recommendation 2.1 of the CGC’s Recommendations recommends 
that a majority of the Board should be independent directors. 

The Board considers an independent director to be a non-executive 
director who is not a member of management and is free of any business 
or other relationship that could materially interfere with, or reasonably be 
perceived to materially interfere with, the independent exercise of their 
judgement. The Board considers the independence of its non-executive 
directors on an annual basis.

As at the date of this report, the Board consists of three independent 
non-executive directors (A.A. Hamill, I.R. Neal and I.P. Grier AM), three 
non-executive directors (P.J. Ramsay AO, M.S. Siddle, and P.J. Evans FCA) 
and one executive director (I.C. Audsley).

Although the Company has not complied with Recommendation 2.1, the 
Board considers that the non-executive directors, who do not meet the 
definition of independent director, have the management, corporate, 
financial and operational expertise and skills which are of particular 
relevance to their duties and functions as directors of the Company. 
Each of the non-independent non-executive directors have extensive 
experience in television and radio broadcasting having operated in these 
industries for up to 35 years.

pRINCIpLE 1 – Lay SOLID fOuNDaTIONS fOR 
maNaGEmENT aND OvERSIGhT

BOaRD RESpONSIBILITIES
The relationship between the Board and senior executives is critical 
to the Group’s long term success. The directors are responsible to the 
shareholders for the performance of the Group in both the short and long 
term and seek to balance sometimes competing objectives in the best 
interests of the Group as a whole. The focus of the Board is to enhance 
the interest of shareholders and other key stakeholders and to ensure the 
Group is properly managed. 

The Company has an established Board charter that outlines the roles and 
responsibilities of the Board and its Committees. The charter also outlines 
the operational structure that the Company is to follow.

The Board is responsible for ensuring that management’s objectives and 
activities are aligned with the expectations and risks identified by the 
Board. The Board has a number of mechanisms in place to ensure this is 
achieved including:

•	 Board approval of a strategic plan designed to meet stakeholders’ 

needs and manage business risk;

•	 ongoing development of the strategic plan and approving initiatives 
and strategies designed to ensure the continued growth and success 
of the entity; and
implementation of budgets by management and monitoring progress 
against budget through the establishment and reporting of both 
financial and non-financial key performance indicators.

•	

Other functions reserved to the Board include:

•	 approval of the annual and half-yearly financial reports;
•	 approving and monitoring the progress of major capital expenditure, 

capital management, and acquisitions and divestures;

•	 ensuring that any significant risks that arise are identified, assessed, 

appropriately managed and monitored; and
reporting to shareholders.

•	

The Board meets regularly and intends to meet at least six times each year. 
A director may at any time request the Company Secretary to convene a 
meeting of the Board. On at least an annual basis the Board sets aside a 
day for detailed discussions on the Group’s business strategies at which 
presentations are received from executives.

Whilst at all times the Board retains full responsibility for guiding and 
monitoring the Group, it makes use of sub-committees to discharges its 
stewardship. Each Committee has adopted a formal charter setting out 
matters relevant to the composition, responsibilities and administration of 
the Committee.

The Board has established the following committees:

•	 Audit and Risk Committee; and
•	 Remuneration and Nomination Committee.

All new directors are provided with a copy of the Board and Committee 
charter documents. The charter documents are available on the Company 
website www.primemedia.com.au.

Prime media GrouP AnnuAl RepoRt 2011

23

corporAte GoVerNANce stAteMeNt

pRINCIpLE 3 – pROmOTE EThICaL  
aND RESpONSIBLE DECISION maKING
The Company strives to act with honesty and integrity and to be a 
respected and valued operator in the media sector and the communities 
in which it operates. The Board and the Company’s commitment to ethical 
and responsible decision making is reflected in the internal policies and 
procedures of the Company.

EThICaL CONDuCT
The Company promotes ethical and responsible behaviours for its 
directors and employees through the implementation of a Code of 
Conduct and a range of supporting internal policies and procedures that 
apply to all companies within the Group. These policies and procedures 
outline the standards of honest, ethical and law abiding behaviour 
expected by the Company.

All parties are encouraged to address problems to the attention of 
management or the Board, where there may be non-compliance with 
policies and procedures governing ethical and law abiding conduct.

The Company has adopted the ASX Corporate Governance Council’s 
Recommendation 3.1 with the establishment of a formal Code of Conduct, 
which essentially provides documentation of a range of policies and 
procedures currently in place. The Code of Conduct is available to all staff 
and directors and is published on the Company’s website. The detailed 
policies and procedures relating to ethical and law abiding conduct are 
currently included in the employee handbook which is available to all 
employees and directors on the Company Intranet. All new employees are 
provided with a copy of the employee handbook upon commencement of 
employment and they are required to confirm that they have reviewed and 
acknowledge their understanding of the guidelines and policies outlined 
in this handbook. The employee handbook forms part of a policy library 
that addresses required conduct in relation to:

•	 Personal Behaviour;
•	 Security;
•	 Privacy;
•	 Discrimination;
•	 Workplace Safety;
•	 Conflict of Interests; and
•	 Others.

The Company also requires all employees to undertake regular online 
training covering topics that promote their understanding of ethical and 
safe work practices and conduct. As part of its ongoing commitment to 
improved corporate governance disclosure, the Board has reviewed all 
policy and charter documents and subsequently published them on the 
Company website.

pRINCIpLE 2 – STRuCTuRE ThE BOaRD 
TO aDD vaLuE (CONTINUED)

ChaIRmaN INDEpENDENCE
The Board charter sets out that the roles of Chairman and Chief Executive 
Officer are strictly separate positions and must not be exercised by the 
same individual.

The Chairman of the Board is P.J. Ramsay AO. The Board recognises 
the ASX Corporate Governance Council’s Recommendation 2.2 that 
the Chairman of the Board should be an independent director. The 
Board further recognises that, as Mr Ramsay is a director of a substantial 
shareholder of the Company, he does not meet the definition of 
independence. The Company has not complied with Recommendation 
2.2 because the Board believes that Mr Ramsay is the most appropriate 
person to lead the Board and that he brings to the Board quality and 
independent judgement to all relevant issues falling within the scope 
of the role of Chairman and that the Group as a whole benefits from his 
knowledge, experience and leadership. 

Mr P.J. Ramsay AO has over 35 years’ experience in the television 
and media industry, as well as extensive experience as a director and 
Chairman of two Australian publicly listed entities, which he founded. 
This experience is considered to be invaluable to the Company in terms 
of industry expertise as well as the management and review of growth 
opportunities for the Company.

BOaRD COmpOSITION
In August 2011 the Board reinstated the Remuneration and Nomination 
Committee as the “Remuneration and Nomination Committee” and 
published on its website the revised Committee charter document. The 
Company’s size does not warrant a separate nomination committee. The 
Board and Committee make consistent and regular use of industry experts 
in the fields of new business opportunity. The skills and industry experience 
of the board as a whole is regularly reviewed and where there is a need 
for additional experience or knowledge to supplement the existing board, 
the appointment of additional board members will be considered. 

Directors are appointed and removed in accordance with the Company’s 
Constitution. Directors appointed to fill casual vacancies must offer 
themselves for re-election, and be elected, at the next following Annual 
General Meeting of the Company in order to continue in office. Also, at 
each Annual General Meeting, one third of the directors must resign and, 
in order to continue in office, must offer themselves for re-election and 
be elected at the meeting. No director shall serve more than three years 
without being a candidate for re-election.

pERfORmaNCE EvaLuaTION
The Company has not complied with the CGC’s Recommendation 2.5 that 
it should disclose the process for evaluating the performance of the Board, 
its committees and individual directors in the following respects:

(1)   whilst the Board regularly evaluates its performance and the 

performance of its committees and the individual directors, it has not 
established formal processes for those purposes, other than review of 
the executive director’s remuneration and of non-executive directors 
fees and benefits by the Remuneration and Nomination Committee 
as appropriate. During the year there have been no appointments to 
the Board other than the Company Secretary position. As part of the 
recruitment process the Board nominated four board members to 
oversee the process; and

(2)   it has not established or implemented formal induction procedures 
for new board appointees or new key executives because it has a 
practice that new board appointees and new key executives are given 
a comprehensive briefing on the Group’s activities and operations by 
the Chief Executive Officer and Chief Financial Officer.

INDEpENDENT pROfESSIONaL aDvICE
Each director has full access to the Company Secretary and the right of 
access to all relevant Company information. Any director who requires 
legal advice in relation to the performance of his or her duties as a director 
of the Company is permitted to seek advice, on approval of the Chairman 
and all costs reasonably incurred are reimbursable by the Company. When 
the advice is received, it is made available to the full Board.

24

corporAte GoVerNANce stAteMeNt

DIvERSITy
The Group is committed to promoting a workplace that recognises and 
embraces the skills, perspectives and experiences that people bring to the 
Group through, among other things, their gender, age, origin, ethnicity, 
religion, culture, disability, education, life experience, work experience, 
personality, area of residence, marital status, carer responsibilities and 
sexual orientation. 

The Group recognises the many benefits arising from workplace diversity. 
Drawing our workforce from a diverse pool allows us to recruit the 
best talent to deliver our strategy. The promotion of gender diversity 
encourages greater innovation, improves the Group’s corporate image 
and reputation, enhances employee engagement and retention, and 
creates value for our customers and shareholders.

During the current year the Group appointed Ms Emma McDonald as 
General Counsel and Company Secretary increasing the proportion of women 
in key executive management positions to 28% (2011: 11%). As at 30 June 
2012, women represented 50.2% of the Group’s workforce (2011: 51.8%).

SECuRITIES TRaDING pOLICy
Under the Company’s Securities Trading policy, a director, executive or 
staff member must not trade in any securities of the Company at any time 
when they are in possession of unpublished, price sensitive information 
(‘inside information’) in relation to those securities.

Before undertaking any trading of securities in the Company, including 
the exercise of executive share options, an executive must first obtain 
approval of the Company Secretary and a director must first obtain 
approval of the Chairman.

The Group’s Securities Trading policy outlines the following “Closed 
Periods” during which Restricted Persons and their associates are not 
permitted to trade in Prime Securities:

•	

•	

•	

	The	period	from	31	December	to	the	day	on	which	the	half	year	
results are announced to the Australian Securities Exchange;

	The	period	from	30	June	to	the	day	on	which	the	full	year	results	are	
announced to the Australian Securities Exchange; and

	28	days	immediately	leading	up	to	and	including	the	day	of	the	
Annual General Meeting.

As required by the ASX Listing Rules, the Company notifies the ASX of 
any transaction conducted by directors in the securities of the Company.

pRINCIpLE 4 – SafEGuaRD INTEGRITy  
IN fINaNCIaL REpORTING

auDIT aND RISK COmmITTEE
The Board has established an Audit and Risk Committee whose conduct 
is governed by a formal charter of responsibilities. This charter is 
published on the Company’s website. It is the Board’s responsibility to 
ensure that an effective internal control framework exists within the entity. 
This includes internal controls to deal with both the effectiveness and 
efficiency of significant business processes, the safeguarding of assets, 
the maintenance of proper accounting records, and the reliability of 
financial information as well as non-financial considerations such as the 
benchmarking of operational key performance indicators. The Board has 
delegated responsibility for establishing and maintaining a framework of 
internal control and ethical standards to the Audit and Risk Committee.

The Committee also provides the Board with additional assurance 
regarding the reliability of financial information for inclusion in the 
financial reports. All members of the Audit and Risk Committee are 
non-executive directors.

For details regarding the Audit and Risk Committee’s responsibilities 
to recognise and manage risk refer to Principle 7.

The Audit and Risk Committee must meet at least two times each year 
but is recommended that the committee meets between 4 and 5 times 
each year.

Members of the Audit and Risk Committee as at the date of this report 
are as follows:

•	 Mr P.J. Evans FCA (Chairman)
•	 Mr I. P Grier AM
•	 Mr I.R. Neal

Members of the Audit and Risk Committee must be a minimum of 3 
non-executive directors and at least two members of the committee 
must be independent. Details of the qualifications of the members of 
the Audit and Risk Committee, the number of meetings of the Audit 
and Risk Committee held during the current year and the attendees at 
those meetings are set out in the Directors’ Report.

The Group’s Auditor attended the Audit and Risk Committee meetings 
and reported to the Committee at those meetings. In addition, the 
directors considered and discussed numerous audit related matters 
during the course of directors’ meetings held throughout the year and 
were in regular communication with the Company’s Auditors to discuss 
and seek advice on specific matters concerning the Company’s financial 
and reporting obligations.

The Company has not complied with the CGC’s Recommendation 4.2 
in that the Chairman of the Audit and Risk Committee, Mr Peter Evans, is 
not an independent director. The Board, having considered the functions 
and responsibilities of the Chairman of the Audit and Risk Committee and 
the qualifications and experience of Mr Evans, believe that Mr Evans is the 
most appropriate of the directors to be the Chairman of the Audit and Risk 
Committee. Mr Evans is a Fellow of the Institute of Chartered Accountants, 
with 20 years’ experience in the accounting field, and a Board member 
on many of the subsidiaries’ boards, giving him a comprehensive oversight 
of the risks facing the Group as whole.

Details of the qualifications of Audit and Risk Committee members are 
set out in the Directors’ Report. 

pRINCIpLE 5 – maKE TImELy aND 
BaLaNCED DISCLOSuRE
The Board has established policies and procedures to ensure that the 
disclosure requirements of the ASX Listing Rules are adhered to. These 
policies are outlined in the Continuous Disclosure policy published on 
the Company website.

Established processes require that all disclosures relating to the release to 
the market of potentially price sensitive information must be reviewed by 
the Board and approved for release. The Chairman and Chief Executive 
Officer are the only parties approved to make public comment in relation 
to the financial disclosures of the Company. 

The Board has an established practice whereby all proposed ASX releases 
are circulated to the Board for review and sign off prior to the release 
being made. The Board has also established a reporting process requiring 
the Company Secretary to report to the board at each board meeting of 
all disclosures made to the ASX under the Listing Rules.

The Company Secretary is responsible for all communications with the 
ASX and for educating senior management in relation to the Company’s 
continuous disclosure obligations. 

Prime media GrouP AnnuAl RepoRt 2011

25

corporAte GoVerNANce stAteMeNt

pRINCIpLE 6 – RESpECT ThE RIGhTS 
Of ShaREhOLDERS
The Company acknowledges the importance of effective investor relations 
through providing clear communications and information channels for 
all shareholders. The Board aims to ensure that the shareholders are 
informed of all major developments affecting the Group’s state of affairs. 
Communication of information to shareholders includes the following: 

(1)   The annual report is available to all shareholders. The Board ensures 

that the annual report includes relevant information about the 
operations of the Group during the year, changes in the state of affairs 
of the Group and details of future developments, in addition to the 
other disclosures required by the Corporations Act 2001; 

(2)   The half-yearly report contains summarised financial information and 
a review of the operations of the Group during the period. Half-year 
financial statements prepared in accordance with the requirements of 
the Accounting Standards and the Corporations Act 2001 are lodged 
with the Australian Securities and Investments Commission and the 
ASX. The financial statements are sent to any shareholder who requests 
them;

(3)   The Company ensures that all price sensitive information is disclosed 

to the ASX in accordance with the continuous disclosure requirements 
of the Corporations Act 2001 and the ASX Listing Rules; 

(4)  Notices of all general meetings are sent to all shareholders; and

(5)   The Company is constantly looking at ways of making its 

communications more effective and has been undergoing an active 
review of the information it publishes on its website. The Company has 
developed a separate corporate website, www.primemedia.com.au. 
The Company aims to ensure that all material releases to the ASX are 
also published on the Company’s website in a timely manner after the 
release to the ASX has been confirmed.

aNNuaL GENERaL mEETINGS
The Board encourages full participation of shareholders at the Annual 
General Meeting to ensure a high level of accountability and identification 
with the Group’s strategy and goals. 

The shareholders are requested to vote on the appointment of directors, 
the Remuneration Report, the granting of securities to directors and 
changes to the Constitution. A copy of the Constitution is available to 
any shareholder who requests it.

In accordance with the Corporations Act, the Company provides its 
Auditors with a notice of its Annual General Meeting and makes time 
available within this meeting for the Auditor to address the meeting 
if required and for members of the Company to ask questions of the 
Auditors in this forum.

pRINCIpLE 7 – RECOGNISE aND maNaGE RISK
The Board oversees the establishment, implementation and review 
of the Group’s risk management practices. The Group has continued 
its approach to proactive risk management. The identification and 
effective management of risk, including calculated risk-taking is 
viewed as an essential part of the Company’s approach to creating 
long-term shareholder value. To facilitate the execution of the Board’s 
responsibilities to manage risk, a separate Audit and Risk subcommittee 
of the Board has been established. 

The Audit and Risk Committee is charged with the responsibility of 
overseeing the effectiveness of risk management and internal compliance 
and control. During the year, the Committee revised its charter and 
commenced a comprehensive review of risk management objectives 
and processes. This review is expected to continue in FY 2013. The tasks 
of undertaking and assessing risk management and internal control 
effectiveness continue to be delegated to management through the 
Chief Executive Officer, including responsibility for the day to day 
implementation of the Company’s risk management and internal control 
systems. In FY2013, management will continue to develop a framework 
for reporting to the Audit and Risk Committee and the Board on the 
Company’s key risks and the extent to which it believes these risks are 
being adequately managed. The reporting on risk management will be 
a standard agenda item at all regular board meetings.

Risk management focuses on strategic, financial, operational and legal/
compliance risks through the following compliance and control systems: 

•	

•	

•	

•	

•	

•	

•	

•	

 requiring management to supply comprehensive financial and 
operational reports, which specifically highlight variances and areas 
of potential exposure. Regular reports to the Board include reports 
from the heads of the Group’s business segments; 

 requiring actual results to be reported against budgets approved 
by the directors and revised forecasts for the year to be prepared 
regularly. The Company has a comprehensive budgeting system with 
an annual budget approved by the directors. Actual results against 
budget and revised forecasts for the year are prepared and supplied 
to the Board at least monthly;

 requiring Board approval for significant capital expenditure and 
expenditure on revenue account. Procedures adopted in this regard 
include annual budgets, detailed appraisal and review prior to major 
expenditure or commitments, and comprehensive due diligence 
requirements where businesses are being acquired or strategic 
alliances are being entered into; 

 monitoring and reviewing continuous disclosure (refer to comments 
under Principle 5 relating to disclosure);

 instigating an action plan or policy as soon as a risk is identified and 
monitoring its implementation; 

 implementing workplace health and safety strategies and management 
systems (including monitoring and review procedures) in all business 
segments to achieve high standards of performance and compliance 
with regulations;

 promoting risk identification and management within the Group as a 
significant obligation of every employee; and

 including in the responsibilities of the roles of Chief Executive Officer 
and Company Secretary, identification of risks affecting each business 
segment and the development of strategies to minimise those risks.

26

corporAte GoVerNANce stAteMeNt

The Company does not have an internal audit function. The Board believe 
that the size and nature of the Company’s operations currently do not 
warrant a separate internal audit function.

pRINCIpLE 8 – REmuNERaTE faIRLy  
aND RESpONSIBLy

For the purposes of assisting investors to understand better the nature 
of the risks faced by the Company, the Board has prepared a list of 
operational risks as part of the Principle 7 disclosures. The Board notes 
however that this does not necessarily represent an exhaustive list and 
that it may be subject to change based on underlying market events:

•	 Fluctuations in consumer demand that impact advertising 

market revenues;

•	

Impact of new media technologies;

•	 The occurrence of force majeure events that may affect our 

significant suppliers;

•	

Increasing costs of operations, including labour costs;

•	 Changed operating, market or regulatory environment as a result 

of changes in government media policy.

Underpinning these efforts is a comprehensive set of policies and 
procedures directed towards achieving the following objectives in relation 
to the requirements of Principle 7:

•	 Effectiveness and efficiency in the use of the Company’s resources;

•	 Compliance with applicable laws and regulations;

•	 Preparation of reliable published financial information.

CEO aND CfO CERTIfICaTION
In accordance with section 295A of the Corporations Act, the Chief 
Executive Officer and the Acting Chief Financial Officer have provided 
a written statement to the Board that:

•	 Their view provided on the Company’s financial report is founded on a 
sound system of risk management and internal compliance and control 
which implements the financial policies adopted by the Board; and

•	 The Company’s risk management and internal compliance and control 

system is operating effectively in all material respects.

The Board agrees with the views of the ASX on this matter and notes that 
due to its nature, internal control assurance from the CEO and CFO can 
only be reasonable rather than absolute. This is due to such factors as the 
need for judgement, the use of testing on a sample basis, the inherent 
limitations in internal control and because much of the evidence available 
is persuasive rather than conclusive and therefore is not and cannot be 
designed to detect all weaknesses in control procedures.

REmuNERaTION aND NOmINaTION COmmITTEE
The Company has established a Remuneration and Nomination 
Committee. The Committee is governed by an established charter that 
is published on the Company website.

Members of the Remuneration and Nomination Committee as at the 
date of this report are as follows:

•	 Mr I.P. Grier AM (Chairman)
•	 Mr P.J. Evans FCA
•	 Mr A.A. Hamill

Details of the number of meetings of the Remuneration and Nomination 
Committee held during the year and the attendees at those meetings 
are set out in the Directors’ Report.

The Remuneration and Nomination Committee reviews the 
remuneration arrangements and employment conditions applicable to 
executives and any executive directors. In making these determinations, 
regard is had to comparable industry or professional salary levels, 
and to the specific performance of the individuals concerned. The 
Company clearly distinguishes the structure of non-executive directors’ 
remuneration (paid in the form of a fixed fee) and that of any executive 
director and executives.

The remuneration of managers and staff other than executives and 
executive directors is within the authority of the Chief Executive Officer. 
The Chief Executive Officer has discretion in regard to the remuneration 
of individual managers subject to the proviso that the overall level of 
remuneration is within budget guidelines as approved by the Board prior 
to preparation of the annual budget.

The Remuneration and Nomination Committee regularly reviews the 
effectiveness of the long term incentive schemes to ensure that the 
structure remains effective. Recommendations in respect of the granting 
of incentives under any long term incentive schemes are made by the 
Remuneration and Nomination Committee to the Board. In accordance 
with the Listing Rules of the Australian Securities Exchange, options issued 
to executive directors are required to be approved by shareholders in 
general meeting.

A full discussion of the Company’s remuneration philosophy and 
framework and the remuneration received by directors and executives 
during the year is set out in the Remuneration Report, which comprises 
part of the Directors’ Report. 

Prime media GrouP AnnuAl RepoRt 2011

27

coNsoLiDAteD stAteMeNt oF coMpreheNsiVe iNcoMe
For the YeAr eNDeD 30 JuNe 2012

CONTINuING OpERaTIONS

Revenue and other income

Revenue from services

Interest income

Other income

Total revenue and other income

Cost of sales

Gross profit

Broadcasting and transmission expenses

Sales, marketing and administration expenses

Depreciation, amortisation and impairment expenses

Finance costs

Share of associate losses

profit from continuing operations before income tax

Income tax expense

profit for the year from continuing operations

DISCONTINuING OpERaTIONS

Loss after tax for the year from discontinued operations

profit for the year 

Other comprehensive income

− Transfer of foreign currency translation reserve to profit and loss

− Foreign currency translation differences for the period recognised directly in equity

Other comprehensive income for the year, net of tax

Total comprehensive income for the year, net of tax

profit attributable to:

Owners of the Parent

Total comprehensive income attributable to:

Owners of the Parent

Basic Earnings per share (cents per share)

− profit for the year

− profit from continuing operations

Diluted Earnings per share (cents per share)

− profit for the year

NOTES

4(A)

4(A)

4(A)

4(B)

12(D)

5(C)

6(B)

CONSOLIDaTED

2012
$’000

2011
$’000

268,846

253,184

725

3,927

273,498

(134,388)

139,110

(47,560)

(22,239)

(16,705)

(10,486)

(1,198)

40,922

(13,240)

27,682

420

3,394

256,998

(127,613)

129,385

(47,170)

(20,142)

(11,022)

(11,210)

(586)

39,255

(11,067)

28,188

–

27,682

(1,022)

27,166

–

–

–

995

(201)

794

27,682

27,960

27,682

27,682

27,682

27,682

7.6

7.6

7.6

7

7

7

27,166

27,166

27,960

27,960

7.4

7.7

7.4

28

coNsoLiDAteD stAteMeNt oF FiNANciAL positioN
As At 30 JuNe 2012

aSSETS

CuRRENT aSSETS

Cash and short-term deposits

Trade and other receivables

Intangible assets

Other assets

Total Current assets 

NON-CuRRENT aSSETS

Receivables

Investment in available-for-sale financial assets

Property, plant and equipment

Deferred tax assets

Intangible assets and goodwill

Other assets

Total Non-Current assets 

Total assets

LIaBILITIES

CuRRENT LIaBILITIES

Trade and other payables

Interest-bearing loans and borrowings

Current tax liabilities

Provisions

Derivative financial instruments

Total Current Liabilities

NON-CuRRENT LIaBILITIES

Interest-bearing loans and borrowings

Provisions

Total Non-Current Liabilities

Total Liabilities

Net assets

EquITy

Equity attributable to equity holders of the parent interest

Contributed equity

Reserves

Accumulated losses

parent Interests

Total Equity

NOTES

CONSOLIDaTED

2012
$’000

2011
$’000

9

10

16

11

10

14

15

5

16

11

17

18

5

19

22

18

19

20

21

21

8,916

61,299

400

2,057

72,672

171

2,007

49,986

7,676

227,015

1,265

288,120

360,792

61,384

1,629

10,235

2,567

573

76,388

123,896

481

124,377

200,765

160,027

19,374

54,387

616

2,001

76,378

672

5,138

51,258

8,052

229,003

1,099

295,222

371,600

57,584

627

3,077

2,255

1,687

65,230

152,823

434

153,257

218,487

153,113

310,262

310,262

35

(150,270)

160,027

160,027

(78)

(157,071)

153,113

153,113

Prime media GrouP AnnuAl RepoRt 2012

29

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30

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
coNsoLiDAteD stAteMeNt oF cAsh FLows
For the YeAr eNDeD 30 JuNe 2012

CONSOLIDaTED

2012
$’000

2011
$’000

NOTES

Cash flows from operating activities

Receipts from customers (inclusive of GST)

Payments to suppliers and employees (inclusive of GST)

Interest received

Borrowing costs paid

Income tax refunds received

Income tax paid 

Net cash flows from operating activities

9(A)

Cash flows from investing activities

Proceeds from sale of property, plant and equipment

Purchase of property, plant & equipment and intangible assets

Proceeds from sale of available-for-sale financial assets

Proceeds from sale of business operations

Proceeds from/payment of deferred settlement for acquisition of subsidiaries and related business assets

Loan funds to other parties

Loan funds to related entities

Net cash flows from/(used in) investing activities

Cash flows from financing activities

Proceeds from borrowings 

Repayments of borrowings 

Debt facility establishment fees

Finance lease liability payments

Dividends paid

Net cash flows used in financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of period

Net foreign exchange differences

Cash and cash equivalents at end of period

9

295,709

(230,506)

725

(10,960)

735

(7,165)

48,538

50

(13,195)

2,785

–

1,049

–

(290)

(9,601)

217,000

(243,000)

(1,989)

(582)

(20,881)

(49,452)

(10,515)

19,374

57

8,916

290,607

(239,315)

504

(13,659)

1,170

(4,888)

34,419

1,049

(9,727)

34

20,508

(1,250)

(154)

(300)

10,160

76,000

(92,933)

–

(1,110)

(12,822)

(30,865)

13,714

5,664

(4)

19,374

Prime media GrouP AnnuAl RepoRt 2012

31

 
Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

1 CORpORaTE INfORmaTION

The consolidated financial report of Prime Media Group Limited (the 
“Company”) for the year ended 30 June 2012 was authorised for issue 
in accordance with a resolution of the directors on 26 September 2012.

Prime Media Group Limited is a company limited by shares 
incorporated in Australia whose shares are publicly traded on the 
Australian Securities Exchange.

The nature of the operations and principal activities of the Group are 
described in the Directors’ Report.

2

SummaRy Of SIGNIfICaNT 
aCCOuNTING pOLICIES

Significant accounting judgements, estimates and assumptions
Foreign currency translation

Statement of Compliance with IFRS

TaBLE Of CONTENTS
(A)   Basis of preparation
(B)   
(C)   New Accounting Standards and Interpretations
(D)   Basis of consolidation
(E)    Business combinations
(F)   
(G)  
(H)   Cash and short-term deposits
Trade and other receivables
(I)   
(J)   
Property, plant and equipment
(K)    Goodwill and intangible assets
(L)   

 Financial instruments – Initial recognition and  
subsequent measurement
Investments in associates
Trade and other payables

(M)  
(N)  
(O)   Borrowing costs
Provisions
(P)   
Employee leave benefits
(Q)  
Share-based payment transactions
(R)   
Leases
(S)   
(T)   
Revenue recognition
(U)   Government grants
(V)   
(W)   Derivative financial instruments and hedging
(X)   
(Y)    Contributed equity
Earnings per share
(Z)   
  Non-current assets and disposal groups held for sale and 
(AA) 
discontinued operations

Impairment of non-financial assets

Income tax and other taxes

(a)  BaSIS Of pREpaRaTION
The financial report is a general-purpose financial report, which has 
been prepared in accordance with the requirements of the Corporations 
Act 2001, Australian Accounting Standards and other authoritative 
pronouncements from the Australian Accounting Standards Board. 
The financial report has been prepared on a historical cost basis, except 
for derivative financial instruments, land and buildings, available-for-sale 
investments, and investments in associates that have been measured 
at fair value.

The financial report is presented in Australian dollars and all values are 
rounded to the nearest thousand dollars ($’000) unless otherwise stated 
under the option available to the Company under ASIC Class order 
98/0100. The Company is an entity to which the class order applies.

(B)  STaTEmENT Of COmpLIaNCE wITh IfRS
The financial report complies with Australian Accounting Standards 
and International Financial Reporting Standards (IFRS) as issued by 
the International Accounting Standards Board.

32

(C) 

 NEw aCCOuNTING STaNDaRDS 
aND INTERpRETaTIONS

ChaNGES IN aCCOuNTING pOLICy aND DISCLOSuRES. 
The accounting policies adopted are consistent with those of the 
previous financial year except as follows.

The Group has adopted the following new and amended Australian 
Accounting Standards and AASB interpretations as of 1 July 2011:

•	 AASB 124 Related Party Disclosures (amendment) effective 

1 January 2011;

•	 AASB 132 Financial Instruments: Presentation (amendment) 

effective 1 February 2010;

•	 AASB Int 14 Prepayments of a Minimum Funding Requirement 

(amendment) effective 1 January 2011; and
Improvements to AASBs (May 2010).

•	

When the adoption of the Standard or Interpretation is deemed to have 
an impact on the financial statements or performance of the Group, its 
impact is described below:

AAsB 124 Related Party Transactions (amendment)
The AASB issued an amendment to AASB 124 that clarifies the definitions 
of a related party. The new definitions emphasise a symmetrical view 
of related party relationships and clarifies the circumstances in which 
persons and key management personnel affect related party relationships 
of an entity. In addition, the amendment introduces an exemption 
from the general related party disclosure requirements for transactions 
with government and entities that are controlled, jointly controlled or 
significantly influenced by the same government as the reporting entity. 
The adoption of the amendment did not have any impact on the financial 
position or performance of the Group.

AAsB 132 Financial Instruments: Presentation (amendment)
The AASB issued an amendment that alters the definition of a financial 
liability in AASB 132 to enable entities to classify rights issues and certain 
options or warrants as equity instruments. The amendment is applicable 
if the rights are given pro rata to all of the existing owners of the same 
class of an entity’s non-derivative equity instruments, to acquire a fixed 
number of the entity’s own equity instruments for a fixed amount in any 
currency. The amendment has had no effect on the financial position or 
performance of the Group because the Group does not have these types 
of instruments.

AAsB int 14 Prepayments of a Minimum 
Funding Requirement (amendment)
The amendment removes an unintended consequence when an entity is 
subject to minimum funding requirements and makes an early payment 
of contributions to cover such requirements. The amendment permits 
a prepayment of future service cost by the entity to be recognised as a 
pension asset. The Group is not subject to minimum funding requirements 
in Australia, therefore the amendment of the interpretation has no effect 
on the financial position nor performance of the Group.

aNNuaL ImpROvEmENTS pROJECT
In May 2010, the AASB issued its third omnibus of amendments to its 
Standards, primarily with a view to removing inconsistencies and clarifying 
wording. There are separate transitional provisions for each standard. The 
adoption of the following amendments resulted in changes to accounting 
policies, but no impact on the financial position or performance of the Group.

•	 AASB 3 Business Combinations: The measurement options available 
for non-controlling interest (NCI) were amended. Only components 
of NCI that constitute a present ownership interest that entitles 
their holder to a proportionate share of the entity’s net assets in the 
event of liquidation should be measured at either fair value or at the 
present ownership instruments’ proportionate share of the acquiree’s 
identifiable net assets. All other components are to be measured at 
their acquisition date fair value.

•	 The amendments to AASB 3 are effective for annual periods beginning 

on or after 1 July 2011. The Group, however, adopted these as of 
1 July 2011. The amendment was issued to eliminate unintended 
consequences that may arise from the adoption of AASB 3.

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

•	 AASB 7 Financial Instruments – Disclosures: The amendment was intended to simplify the disclosures provided by reducing the volume of disclosures 
around collateral held and improving disclosures by requiring qualitative information to put the quantitative information in context. The Group reflects 
the revised disclosure requirements in Note 18 and Note 22.

•	 AASB 101 Presentation of Financial Statements: The amendment clarifies that an entity may present an analysis of each component of other 

comprehensive income maybe either in the statement of changes in equity or in the notes to the financial statements. The Group provides this analysis 
in the statement of changes in equity.

Other amendments resulting from Improvements to AASBs to the following standards did not have any impact on the accounting policies, financial 
position or performance of the Group:

•	 AASB 3 Business Combinations (Contingent consideration arising from business combination prior to adoption of AASB 3 (as revised in 2008));
•	 AASB 3 Business Combinations (Un-replaced and voluntarily replaced share-based payment awards);
•	 AASB 127 Consolidated and Separate Financial Statements; and
•	 AASB 134 Interim Financial Statements.

Australian Accounting Standards and Interpretations that have recently been issued or amended, but are not yet effective, have not been adopted by the 
Group for the annual reporting period ended 30 June 2012. These are outlined in the table below.

appLICaTION 
DaTE Of 
STaNDaRD

1 July 2012

appLICaTION 
DaTE fOR 
GROup

1 July 2012

ImpaCT ON GROup 
fINaNCIaL REpORT

The Group has not yet 
determined the full 
extent of the impact of 
the amendments, but 
does not believe it will 
have a material impact.

1 January 2013 The Group has 

1 July 2013

determined that the 
amendment will not 
have a material impact.

1 January 2013 The Group has 

1 July 2013

determined that the 
amendment will not 
have a material impact.

REfERENCE

TITLE

SummaRy

AASB 2011-9

Amendments to 
Australian Accounting 
Standards – 
Presentation of Other 
Comprehensive Income 

This Standard requires entities to group items 
presented in other comprehensive income on 
the basis of whether they might be reclassified 
subsequently to profit or loss and those that 
will not.

[AASB 1, 5, 7, 101, 112, 
120, 121, 132, 133, 134, 
1039 & 1049]

AASB 10

Consolidated Financial 
Statements

AASB 11

Joint Arrangements

AASB 10 establishes a new control model 
that applies to all entities. It replaces parts of 
AASB 127 Consolidated and Separate Financial 
Statements dealing with the accounting for 
consolidated financial statements and UIG-112 
Consolidation – Special Purpose Entities. 

The new control model broadens the situations 
when an entity is considered to be controlled 
by another entity and includes new guidance 
for applying the model to specific situations, 
including when acting as a manager may give 
control, the impact of potential voting rights 
and when holding less than a majority voting 
rights may give control. 

Consequential amendments were also made to 
other standards via AASB 2011-7.

AASB 11 replaces AASB 131 Interests in Joint 
Ventures and UIG-113 Jointly- controlled 
Entities – Non-monetary Contributions by 
Ventures. AASB 11 uses the principle of 
control in AASB 10 to define joint control, 
and therefore the determination of whether 
joint control exists may change. In addition 
it removes the option to account for jointly 
controlled entities (JCEs) using proportionate 
consolidation. Instead, accounting for a joint 
arrangement is dependent on the nature of 
the rights and obligations arising from the 
arrangement. Joint operations that give the 
venturers a right to the underlying assets 
and obligations themselves is accounted 
for by recognising the share of those assets 
and obligations. Joint ventures that give the 
venturers a right to the net assets is accounted 
for using the equity method. 

Consequential amendments were also made 
to other standards via AASB 2011-7 and 
amendments to AASB 128.

Prime media GrouP AnnuAl RepoRt 2012

33

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

2

SummaRy Of SIGNIfICaNT aCCOuNTING pOLICIES (CONTINUED)

appLICaTION 
DaTE Of 
STaNDaRD

ImpaCT ON GROup 
fINaNCIaL REpORT

appLICaTION 
DaTE fOR 
GROup

1 January 2013 The Group has not yet 

1 July 2013

determined the full 
extent of the impact of 
the amendments, but 
does not believe it will 
have a material impact.

1 January 2013 The Group has 

1 July 2013

determined that the 
amendment will not 
have a material impact.

1 January 2013 The Group has 

1 July 2013

determined that the 
amendment will not 
have a material impact.

REfERENCE

TITLE

SummaRy

AASB 12

Disclosure of Interests 
in Other Entities

AASB 13

Fair Value 
Measurement

AASB 119

Employee Benefits

AASB 12 includes all disclosures relating 
to an entity’s interests in subsidiaries, joint 
arrangements, associates and structures 
entities. New disclosures have been 
introduced about the judgments made by 
management to determine whether control 
exists, and to require summarised information 
about joint arrangements, associates and 
structured entities and subsidiaries with 
non-controlling interests.

AASB 13 establishes a single source of 
guidance for determining the fair value of 
assets and liabilities. AASB 13 does not change 
when an entity is required to use fair value, 
but rather, provides guidance on how to 
determine fair value when fair value is required 
or permitted. Application of this definition may 
result in different fair values being determined 
for the relevant assets.

AASB 13 also expands the disclosure 
requirements for all assets or liabilities carried 
at fair value. This includes information about 
the assumptions made and the qualitative 
impact of those assumptions on the fair 
value determined.

Consequential amendments were also made 
to other standards via AASB 2011-8.

The main change introduced by this standard 
is to revise the accounting for defined benefit 
plans. The amendment removes the options for 
accounting for the liability, and requires that the 
liabilities arising from such plans is recognized 
in full with actuarial gains and losses being 
recognized in other comprehensive income. 
It also revised the method of calculating the 
return on plan assets. 

The revised standard changes the definition of 
short-term employee benefits. The distinction 
between short-term and other long-term 
employee benefits is now based on whether 
the benefits are expected to be settled wholly 
within 12 months after the reporting date.

Consequential amendments were also made 
to other standards via AASB 2011-10.

34

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

REfERENCE

TITLE

SummaRy

Annual 
Improvements  
2009–2011 
Cycle

Annual Improvements 
to IFRSs 2009–2011 
Cycle

AASB 2012-2

Amendments to 
Australian Accounting 
Standards – Disclosures 
– Offsetting Financial 
Assets and Financial 
Liabilities

AASB 2012-5

Amendments to 
Australian Accounting 
Standards arising from 
Annual Improvements 
2009–2011 Cycle 

AASB 2012-3

Amendments to 
Australian Accounting 
Standards – Offsetting 
Financial Assets and 
Financial Liabilities

This standard sets out amendments to 
International Financial Reporting Standards 
(IFRSs) and the related bases for conclusions 
and guidance made during the International 
Accounting Standards Board’s Annual 
Improvements process. These amendments 
have not yet been adopted by the AASB.

The following items are addressed by 
this standard:

IFRS 1 First-time Adoption of International 
Financial Reporting Standards

•	 Repeated application of IFRS 1 
•	 Borrowing costs

IAS 1 Presentation of Financial Statements

•	 Clarification of the requirements for 

comparative information

IAS 16 Property, Plant and Equipment 

•	 Classification of servicing equipment

IAS 32 Financial Instruments: Presentation

•	 Tax effect of distribution to holders of 

equity instruments

IAS 34 Interim Financial Reporting  
Interim financial reporting and segment 
information for total assets and liabilities.

AASB 2012-2 principally amends AASB 7 
Financial Instruments: Disclosures to require 
disclosure of information that will enable 
users of an entity’s financial statements to 
evaluate the effect or potential effect of netting 
arrangements, including rights of set-off 
associated with the entity’s recognised financial 
assets and recognised financial liabilities, on 
the entity’s financial position.

AASB 2012-5 makes amendments resulting 
from the 2009-2011 Annual Improvements 
Cycle. The Standard addresses a range of 
improvements, including the following:

•	

repeat application of AASB 1 is permitted 
(AASB 1); and

•	 clarification of the comparative information 
requirements when an entity provides a 
third balance sheet (AASB 101 Presentation 
of Financial Statements).

AASB 2012-3 adds application guidance to 
AASB 132 Financial Instruments: Presentation 
to address inconsistencies identified in 
applying some of the offsetting criteria of 
AASB 132, including clarifying the meaning 
of “currently has a legally enforceable right 
of set-off” and that some gross settlement 
systems may be considered equivalent to 
net settlement.

appLICaTION 
DaTE Of 
STaNDaRD

ImpaCT ON GROup 
fINaNCIaL REpORT

appLICaTION 
DaTE fOR 
GROup

1 January 2013 The Group has 

1 July 2013

determined that the 
amendment will not 
have a material impact.

1 January 2013 The Group has not yet 

1 July 2013

determined the full 
extent of the impact of 
the amendments, but 
does not believe it will 
have a material impact.

1 January 2013 The Group has not yet 

1 July 2013

determined the full 
extent of the impact of 
the amendments, but 
does not believe it will 
have a material impact.

1 January 2014 The Group has not yet 

1 July 2015

determined the full 
extent of the impact of 
the amendments, but 
does not believe it will 
have a material impact.

Prime media GrouP AnnuAl RepoRt 2012

35

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

2

SummaRy Of SIGNIfICaNT aCCOuNTING pOLICIES (CONTINUED)

appLICaTION 
DaTE Of 
STaNDaRD

ImpaCT ON GROup 
fINaNCIaL REpORT

appLICaTION 
DaTE fOR 
GROup

1 January 2015 The Group has not yet 

1 July 2015

determined the full 
extent of the impact of 
the amendments, but 
does not believe it will 
have a material impact.

REfERENCE

TITLE

SummaRy

AASB 9

Financial Instruments

AASB 9 includes requirements for the 
classification and measurement of financial 
assets. It was further amended by AASB 2010-7 
to reflect amendments to the accounting for 
financial liabilities.

These requirements improve and simplify  
the approach for classification and 
measurement of financial assets compared 
with the requirements of AASB 139. The main 
changes are described below. 

(a)   Financial assets that are debt instruments 

will be classified based on (1) the objective 
of the entity’s business model for managing 
the financial assets; (2) the characteristics 
of the contractual cash flows. 

(b)   Allows an irrevocable election on initial 

recognition to present gains and losses on 
investments in equity instruments that are 
not held for trading in other comprehensive 
income. Dividends in respect of these 
investments that are a return on investment 
can be recognised in profit or loss and there 
is no impairment or recycling on disposal 
of the instrument. 

(c)   Financial assets can be designated and 

measured at fair value through profit or loss 
at initial recognition if doing so eliminates 
or significantly reduces a measurement 
or recognition inconsistency that would 
arise from measuring assets or liabilities, 
or recognising the gains and losses on 
them, on different bases.

(d)   Where the fair value option is used for 

financial liabilities the change in fair value 
is to be accounted for as follows:

•	 The change attributable to changes 
in credit risk are presented in other 
comprehensive income (OCI)

•	 The remaining change is presented 

in profit or loss

If this approach creates or enlarges an 
accounting mismatch in the profit or loss, 
the effect of the changes in credit risk are 
also presented in profit or loss.

Consequential amendments were also made 
to other standards as a result of AASB 9, 
introduced by AASB 2009-11 and superseded 
by AASB 2010-7 and 2010-10.

36

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

(D)  BaSIS Of CONSOLIDaTION
The consolidated financial statements comprise the financial statements 
of Prime Media Group Limited and its subsidiaries (as outlined in Note 
29) as at and for the year ended 30 June 2012. Interests in associates are 
equity accounted and are not part of the consolidated Group (see Note 
(M) below).

Subsidiaries are all those entities over which the Group has the power to 
govern the financial and operating policies so as to obtain benefits from 
their activities. The existence and effect of potential voting rights that 
are currently exercisable or convertible are considered when assessing 
whether a group controls another entity.

The financial statements of subsidiaries are prepared for the same 
reporting period as the parent company, using consistent accounting 
policies. In preparing the consolidated financial statements, all 
intercompany balances and transactions, income and expenses and 
profit and losses resulting from intra-group transactions have been 
eliminated in full. Unrealised losses are eliminated unless costs cannot 
be recovered.

Subsidiaries are fully consolidated from the date on which control is 
transferred to the Group and cease to be consolidated from the date 
on which control is transferred out of the Group.

Investments in subsidiaries held by Prime Media Group Limited are 
accounted for at cost in the financial statements of the parent entity 
less any impairment charges. Dividends received from subsidiaries 
are recorded as a component of the reserves in the statement of 
comprehensive income of the parent entity, and do not impact the 
recorded cost of the investment. Upon receipt of dividends payments 
from subsidiaries, the parent will assess whether any indicators of 
impairment of the carrying value of the investment in the subsidiary 
exist. Where such indicators exist to the extent that the carrying value 
of the investment exceeds its recoverable amount, an impairment loss 
is recognised.

The acquisition of subsidiaries is accounted for using the acquisition 
method of accounting. The acquisition method of accounting involves 
recognising at acquisition date, separately from goodwill, the identifiable 
intangible assets acquired, the liabilities assumed and non-controlling 
interest in the acquiree. The identifiable assets acquired and the liabilities 
assumed are measured at their acquisition date fair values (see Note (E)).

The difference between the above items and fair value of the 
consideration (including the fair value of any pre-existing investment in 
the acquiree) is goodwill or a discount on acquisition.

After initial recognition, goodwill is measured at cost less any accumulated 
impairment losses. For the purpose of impairment testing, goodwill 
acquired in a business combination is, from the acquisition date, allocated 
to each of the Group’s cash-generating units that are expected to benefit 
from the combination, irrespective of whether other assets or liabilities of 
the acquiree are assigned to those units.

Non-controlling interests are allocated their share of net profit after tax 
in the statement of comprehensive income and are presented within 
equity in the consolidated statement of financial position, separately 
from the equity of the owners of the parent.

Total comprehensive income within a subsidiary is attributed to the 
non-controlling interest even if that results in a deficit balance.

A change in the ownership interest of a subsidiary that does not result 
in a loss of control, is accounted for as an equity transaction.

If the Group loses control over a subsidiary, it:

•	 Derecognises the assets (including goodwill) and liabilities of 

the subsidiary.

•	 Derecognises the carrying amount of any non-controlling interest.
•	 Derecognises the cumulative translation differences, recorded 

in equity.

•	 Recognises the fair value of the consideration received.
•	 Recognises the fair value of any investment retained.
•	 Recognises any surplus or deficit in profit or loss.
•	 Reclassifies the parent’s share of components previously recognised 

in other comprehensive income to profit or loss, or retained earnings, 
as appropriate.

(E)  BuSINESS COmBINaTIONS
Business combinations are accounted for using the acquisition method. 
The cost of acquisition is measured as the aggregate of the consideration 
transferred, measured at acquisition date fair value and the amount of any 
non-controlling interest in the acquiree. For each business combination, 
the Group elects whether it measures the non-controlling interest in the 
acquiree either at fair value or at the proportionate share of the acquiree’s 
identifiable net assets. Acquisition costs incurred are expensed and 
included in administrative expenses.

When the Group acquires a business, it assesses the financial assets 
and liabilities assumed for appropriate classification and designation in 
accordance with the contractual terms, economic conditions, the Group’s 
operating or accounting policies and other pertinent conditions as at 
the acquisition date.

If the business combination is achieved in stages, the acquisition date 
fair value of the acquirer’s previously held equity interest in the acquiree 
is remeasured to fair value at the acquisition date through profit or loss.

Any contingent consideration to be transferred by the acquirer will be 
recognised at fair value at the acquisition date. Subsequent changes to 
the fair value of the contingent consideration that is deemed to be an 
asset or liability will be recognised in accordance with AASB 139 either 
in profit or loss or as a change to other comprehensive income. If the 
contingent consideration is classified as equity, it will not be remeasured. 
Subsequent settlement is accounted for within equity. In instances where 
the contingent consideration does not fall within the scope of AASB 139, 
it is measured in accordance with the appropriate AASB.

Goodwill is initially measured at cost, being the excess of the aggregate 
of the consideration transferred and the amount recognised for non-
controlling interest over the net identifiable assets acquired and liabilities 
assumed. If this consideration is lower than the fair value of the net assets 
of the subsidiary acquired, the difference is recognised in profit or loss.

After initial recognition, goodwill is measured at cost less any accumulated 
impairment losses. For the purpose of impairment testing, goodwill 
acquired in a business combination is, from the acquisition date, allocated 
to each of the Group’s cash-generating units that are expected to benefit 
from the combination, irrespective of whether other assets or liabilities of 
the acquiree are assigned to those units.

Where goodwill forms part of a cash-generating unit and part of the operation 
within that unit is disposed of, the goodwill associated with the operation 
disposed of is included in the carrying amount of the operation when 
determining the gain or loss on disposal of the operation. Goodwill disposed 
of in this circumstance is measured based on the relative values of the 
operation disposed of and the portion of the cash-generating unit retained.

(f) 

 SIGNIfICaNT aCCOuNTING JuDGEmENTS, 
ESTImaTES aND aSSumpTIONS
The preparation of the Group’s financial statements requires 
management to make judgements, estimates and assumptions that 
affect the reported amounts of revenue, expenses, assets and liabilities, 
and the disclosure of contingent liabilities, at the end of the reporting 
period. However, uncertainty about these assumptions and estimates 
could result in outcomes that require a material adjustment to the 
carrying amount of the asset or liability affected in future periods.

JuDGEmENTS

(i) 
In the process of applying the Group’s accounting policies, management 
has made the following judgements, which have the most significant effect 
on the amounts recognised in the consolidated financial statements: 

operating lease commitments – Group as lessor
The Group has entered into site sharing agreements in relation to 
transmission sites and equipment it owns. The Group has determined, 
based on an evaluation of the terms and conditions of the arrangements, 
that it retains all the significant risks and rewards of ownership of these 
sites and equipment and accounts for the contracts as operating leases.

recovery of deferred tax assets
Deferred tax assets are recognised for deductible temporary differences and 
unused tax losses to the extent management considers it is probable that 
future taxable profits will be available to utilise those temporary differences.

Prime media GrouP AnnuAl RepoRt 2012

37

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

2

SummaRy Of SIGNIfICaNT 
aCCOuNTING pOLICIES (CONTINUED)

Significant management judgement is required to determine the amount of 
deferred tax assets that can be recognised, based upon the likely timing and 
the level of future taxable profits together with future tax planning strategies.

impairment of non-financial assets other than goodwill
The Group assesses impairment of all assets at each reporting date by 
evaluating conditions specific to the Group and to the particular asset 
that may lead to impairment. These include product and manufacturing 
performance, technology, economic and political environment and future 
product expectations. If an impairment trigger exists the recoverable 
amount of the asset is determined. 

classification of assets and liabilities as held for sale
The Group classifies assets and liabilities as held for sale when the 
carrying amount will be recovered through a sale transaction. The assets 
and liabilities must be available for immediate sale and the Group must 
be committed to selling the asset either through the entering into a 
contractual sale agreement or the activation and commitment to a 
program to locate a buyer and dispose of the assets and liabilities.

impairment of investments in financial assets 
(including associates)
The Group assesses impairment of investments in financial assets 
including associates at each reporting date in accordance with the 
measurement rules established in the accounting standards. 

For financial assets determined to be associates, the Group assesses 
at each balance date the circumstances and conditions specific to that 
associate. These include operating performance, market and environmental 
factors. If management believes that an impairment trigger exists then the 
recoverable value of the investment in the associate is determined.

renewal of Broadcasting Licences – refer 2(K)
The Group’s television and radio broadcasting licences consists of 
the right to broadcast television and radio services to specific market 
areas. These licences are issued by the relevant broadcasting authority 
for periods of 5 years. The ownership and renewal processes of these 
licences is such that in the absence of major breaches of licensing and 
broadcasting regulations, licence renewal is virtually guaranteed for the 
existing licence holders.

taxation
The Group’s accounting policy for taxation requires management’s 
judgement as to the types of arrangements considered to be a tax on 
income in contrast to an operating cost. Judgement is also required 
in assessing whether deferred tax assets and certain deferred tax 
liabilities are recognised on the balance sheet. Deferred tax assets, 
including those arising from unrecouped tax losses, capital losses and 
temporary differences, are recognised only where it is considered more 
likely than not that they will be recovered, which is dependent on the 
generation of sufficient future taxable profits. Deferred tax liabilities 
arising from temporary differences in investments, caused principally by 
retained earnings held in foreign tax jurisdictions, are recognised unless 
repatriation of retained earnings can be controlled and are not expected 
to occur in the foreseeable future.

Assumptions about the generation of future taxable profits and repatriation 
of retained earnings depend on management’s estimates of future cash 
flows. These depend on estimates of future production and sales volumes, 
operating costs, restoration costs, capital expenditure, dividends and other 
capital management transactions. Judgements are also required about the 
application of income tax legislation. These judgements and assumptions 
are subject to risk and uncertainty, hence there is a possibility that changes 
in circumstances will alter expectations, which may impact the amount of 
deferred tax assets and deferred tax liabilities recognised on the statement 
of financial position and the amount of other tax losses and temporary 
differences not yet recognised. In such circumstances, some or all of the 
carrying amounts of recognised deferred tax assets and liabilities may 
require adjustment, resulting in a corresponding credit or charge to the 
statement of comprehensive income.

(ii)  

 SIGNIfICaNT aCCOuNTING ESTImaTES 
aND aSSumpTIONS

The key assumptions concerning the future and other key sources of 
estimation uncertainty at the reporting date, that have a significant 
risk of causing a material adjustment to the carrying amounts of assets 
and liabilities within the next year, are described below. The Group 
based its assumptions and estimates on parameters available when the 
consolidated financial statements were prepared. Existing circumstances 
and assumptions about future developments, however, may change due 
to market changes or circumstances arising beyond the control of the 
Group. Such changes are reflected in the assumptions when they occur:

Valuation of investments
The Group has decided to classify investments in listed and unlisted 
securities as “available-for-sale” investments and movements in fair value 
are recognised directly in equity. The fair value of listed shares has been 
determined by reference to published price quotations in an active market.

The fair values of unlisted securities not traded in an active market are 
determined using valuation assumptions that are not observable market 
prices or rates. Future likely cash flows are determined to most likely arise 
from the disposal of the securities. Disposal cash flows are determined 
using Earnings before interest, tax, depreciation and amortisation 
(‘EBITDA’) multiples and compared to similar companies with observable 
market sales data. 

impairment of goodwill and intangibles with indefinite useful lives
The Group determines whether goodwill and intangibles with indefinite 
useful lives are impaired at least on an annual basis. This requires an 
estimation of the recoverable amount of the cash generating units 
to which the goodwill and intangibles with indefinite useful lives are 
allocated. The assumptions used in this estimation of recoverable amount 
and the carrying amount of goodwill and intangibles with indefinite useful 
lives are discussed in Note 16.

share-based payment transactions
The Group measures the cost of equity-settled transactions with 
employees by reference to the fair value of the equity instruments at the 
date at which they are granted. The fair value is determined by an external 
valuer using a binomial model, using the assumptions detailed in Note 26.

Fair value of Financial Derivatives
The fair value of interest rate swap contracts is determined by reference 
to market values for similar instruments.

provision for decommissioning costs
The Group has recognised a provision for decommissioning obligations 
associated with the switch off of analogue transmission. These costs are 
recognised as part of the cost of the asset and are depreciated over the 
remaining useful life of the asset. Assumptions and estimates are made 
in relation to the expected cost to dismantle and remove the analogue 
transmission equipment from each site and the timing of those costs. The 
carrying amount of the provision as at 30 June 2012 was $492,000 (2011: Nil).

(G)  fOREIGN CuRRENCy TRaNSLaTION
The functional and presentation currency of Prime Media Group Limited 
and its Australian subsidiaries is Australian dollars (A$). Each overseas 
entity in the Group determines its own functional currency and items 
included in the financial statements of each entity are measured using that 
functional currency. The financial statements of each foreign entity within 
the Group are translated to the Group’s presentation currency of $AUD 
(refer point (i) & (ii)).

TRaNSaCTIONS aND BaLaNCES

(i) 
Transactions in foreign currencies are initially recorded by the Group 
entities at their respective functional currency spot rates at the date the 
transaction first qualifies for recognition. Monetary assets and liabilities 
denominated in foreign currencies are retranslated at the functional 
currency spot rate of exchange at the reporting date.

All differences arising on settlement or translation of monetary items are 
taken to the income statement.

38

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

Non-monetary items that are measured in terms of historical cost in a 
foreign currency are translated using the exchange rate as at the date 
of the initial transaction. Non-monetary items measured at fair value in 
a foreign currency are translated using the exchange rate at the date 
when the fair value is determined. The gain or loss arising on retranslation 
of non-monetary items is treated in line with the recognition of gain or 
loss on change in fair value of the item (i.e. translation differences on 
items whose fair value gain or loss is recognised in other comprehensive 
income or profit or loss is also recognised in other comprehensive income 
or profit or loss, respectively).

(ii)   GROup COmpaNIES 
On consolidation the assets and liabilities of foreign operations are 
translated into the presentation currency of Prime Media Group Limited 
at the rate of exchange prevailing at the reporting date and their income 
statements are translated at the weighted average exchange rates for 
the period.

The exchange differences arising on translation for consolidation 
are recognised in other comprehensive income.

On disposal of a foreign operation, the component of other 
comprehensive income relating to that particular foreign operation 
is recognised in the income statement.

(h)  CaSh aND ShORT-TERm DEpOSITS
Cash and short-term deposits in the statement of financial position 
comprise cash at banks and on hand and short-term deposits with 
a maturity of three months or less.

For the purpose of the consolidated statement of cash flows, cash and 
short-term deposits consist of cash and short-term deposits as defined 
above, net of outstanding bank overdrafts.

TRaDE aND OThER RECEIvaBLES

(I) 
Trade receivables are recognised initially at fair value and subsequently 
measured at amortised cost using the effective interest method less 
an allowance for impairment. Credit terms, generally 30 – 45 days, 
may be extended based upon an assessment of the credit standing of 
each customer.

Collectability of trade receivables is reviewed on an ongoing basis 
at an operating unit level. Individual debts that are known to be 
uncollectible are written off when identified. An impairment provision 
is recognised when there is objective evidence that the Group will not 
be able to collect the receivable. Objective evidence may be in the 
form of, but not limited to, legal rulings and determinations, defaults 
on agreed payment plans and age of debtors.

(J)  pROpERTy, pLaNT aND EquIpmENT
Plant and equipment is stated at historical cost less accumulated 
depreciation and any accumulated impairment losses. Such cost 
includes the cost of replacing part of the property, plant and equipment 
if the recognition criteria are met. When significant parts of property, 
plant and equipment are required to be replaced at intervals, the Group 
recognises such parts as individual assets with specific useful lives and 
depreciates them accordingly. All other repairs and maintenance are 
recognised in the income statement as incurred. The present value of 
the expected cost for the decommissioning of an asset after its use is 
included in the cost of the respective asset if the recognition criteria 
for a provision are met. Refer to significant accounting judgements, 
estimates and assumptions (Note 2(f)) and provisions (Note 19) for 
further information about the recorded decommissioning provision.

Land and buildings are measured at cost less accumulated depreciation 
on buildings.

Depreciation is calculated on a straight-line basis on all property,  
plant and equipment, other than freehold and leasehold land, over  
the estimated useful life of the assets as follows:

maJOR DEpRECIaTION 
pERIODS aRE:

2012

2011

– Land

Not depreciated

Not depreciated

– Freehold buildings:

40 years

40 years

– Leasehold improvements:

The lease term

The lease term

– Plant and equipment:

–  Plant and equipment  

under lease:

– Motor vehicles

3 to 15 years

3 to 15 years

5 to 15 years

5 to 15 years

6 years

6 years

An item of property, plant and equipment and any significant part initially 
recognised is derecognised upon disposal or when no future economic 
benefits are expected from its use or disposal. Any gain or loss arising on 
derecognition of the asset (calculated as the difference between the net 
disposal proceeds and the carrying amount of the asset) is included in the 
income statement when the asset is derecognised.

The assets’ residual values, useful lives and methods of depreciation are 
reviewed at each financial year end and adjusted prospectively if appropriate.

ImpaIRmENT
The carrying values of plant and equipment are reviewed for impairment 
when events or changes in circumstances indicate the carrying value may 
not be recoverable.

The recoverable amount of plant and equipment is the greater of fair value 
less costs to sell and value in use. In assessing value in use, the estimated 
future cash flows are discounted to their present value using a pre-tax 
discount rate that reflects current market assessments of the time value of 
money and the risks specific to the asset.

For an asset that does not generate largely independent cash inflows, the 
recoverable amount is determined for the cash-generating unit to which 
the asset belongs.

Impairment exists when the carrying value of an asset or cash-generating 
unit exceeds its estimated recoverable amount. The asset or 
cash-generating unit is then written down to its recoverable amount. 

(K)  GOODwILL aND INTaNGIBLE aSSETS

GOODwILL
Goodwill is initially measured, being the excess of the consideration 
transferred and the amount recognised for non-controlling interest 
over the net identifiable assets acquired and liabilities assumed. If this 
consideration is lower than the fair value of the net assets of the subsidiary 
acquired, the difference is recognised in profit or loss.

After initial recognition, goodwill is measured at cost less any accumulated 
impairment losses. For the purpose of impairment testing, goodwill 
acquired in a business combination is, from the acquisition date, allocated 
to each of the Group’s cash-generating units that are expected to benefit 
from the combination, irrespective of whether other assets or liabilities of 
the acquiree are assigned to those units.

Where goodwill forms part of cash-generating unit and part of the operation 
within that unit is disposed of, the goodwill associated with the operation 
disposed of is included in the carrying amount of the operation when 
determining the gain or loss on disposal of the operation. Goodwill disposed 
of in this circumstance is measured based on the relative values of the 
operation disposed of and the portion of the cash-generating unit retained.

Prime media GrouP AnnuAl RepoRt 2012

39

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

2

SummaRy Of SIGNIfICaNT 
aCCOuNTING pOLICIES (CONTINUED)

INTaNGIBLE aSSETS
Intangible assets acquired separately are measured on initial recognition 
at cost. The cost of intangible assets acquired in a business combination 
is their fair value as at the date of acquisition. Following initial recognition, 
intangible assets are carried at cost less any accumulated amortisation 
and any accumulated impairment losses.

The useful lives of intangible assets are either finite or indefinite.

Intangible assets with finite lives are amortised over the useful economic life 
and assessed for impairment whenever there is an indication that the intangible 
asset may be impaired. The amortisation period and the amortisation method 
for an intangible asset with a finite useful life is reviewed at least at the end of 
each reporting period. Changes in the expected useful life or the expected 
pattern of consumption of future economic benefits embodied in the asset is 
accounted for by changing the amortisation period or method, as appropriate, 
and are treated as changes in accounting estimates. The amortisation expense 
on intangible assets with finite lives is recognised in the income statement in the 
expense category consistent with the function of the intangible assets.

Intangible assets with indefinite useful lives are not amortised, but are 
tested for impairment annually either individually or at the cash-generating 
unit level. Such intangibles are not amortised. The useful life of an 
intangible asset with an indefinite life is reviewed each reporting period to 
determine whether indefinite life assessment continues to be supportable. 
If not, the change in the useful life from indefinite to finite is accounted for 
on a prospective basis.

Gains or losses arising from derecognition of an intangible asset are 
measured as the difference between the net disposal proceeds and the 
carrying amount of the asset and are recognised in the income statement 
when the asset is derecognised.

BuSINESS SOfTwaRE, DEvELOpmENT aND wEBSITES
Business software, development and website costs are capitalised based 
on management’s judgement that key milestones for the developments 
have been achieved. In determining the amounts to be capitalised, 
management makes assumptions regarding the future cash to be 
generated from the asset, discount rates to be applied and the expected 
period of benefits.

TELEvISION aND RaDIO BROaDCaST LICENCES, 
aCquIRED BOTh SEpaRaTELy aND aS paRT Of 
a BuSINESS COmBINaTION
Television and Radio broadcast licences consist of the right to broadcast 
television and radio services to specific market areas. The licences are 
subject to renewal by the Australian Communications and Media Authority 
(ACMA). The directors have no reason to believe the licences will not 
be renewed at the end of their legal terms and have not identified any 
factor that would affect their useful life. Therefore, the television and 
radio licences are deemed to have indefinite useful lives.

A summary of the policies applied to the Group’s intangible assets is as follows:

TELEvISION aND 
RaDIO BROaDCaST 
LICENCES

BuSINESS SOfTwaRE, 
DEvELOpmENT aND 
wEBSITES

– useful lives:

Indefinite

Finite

– method used:

Not amortised 
or revalued

–  Internally  

generated / 
acquired:

Acquired

Amortised on a 
straight-line basis 
over the period of the 
expected future benefit

Internally generated / 
Acquired

(L) 

 fINaNCIaL INSTRumENTS – INITIaL RECOGNITION 
aND SuBSEquENT mEaSuREmENT

(i)  

fINaNCIaL aSSETS

initial recognition and measurement
Investments and financial assets in the scope of AASB 139 Financial 
Instruments: Recognition and Measurement are classified as financial assets 
at fair value through profit or loss, loans and receivables, held-to-maturity 
investments, or available-for-sale financial assets as appropriate. The Group 
determines the classification of its financial assets at initial recognition.

All financial assets are recognised initially at fair value plus transaction 
costs, except in the case of financial assets recorded at fair value through 
profit or loss.

Purchases or sales of financial assets are recognised on the trade date i.e. 
the date that the Group commits to purchase or sell the asset. Regular 
way purchases or sales are purchases or sales of financial assets under 
contracts that require delivery of the assets within the period established 
generally by regulation or convention in the market place. Financial assets 
are derecognised when the right to receive cash flows from the financial 
assets has expired or been transferred.

subsequent Measurement
The subsequent measurement of financial assets depends on their 
classification as described below:

Financial assets at fair value through profit and loss
Financial assets at fair value through profit or loss includes financial assets 
held for trading and financial assets designated upon initial recognition at 
fair value through profit or loss. Financial assets are classified as held for 
trading if they are acquired for the purpose of selling or repurchasing in 
the near term. Derivatives, including separated embedded derivatives are 
also classified as held for trading unless they are designated as effective 
hedging instruments as defined by AASB139.

Financial assets at fair value through profit and loss are carried in the 
statement of financial position at fair value with net changes in fair value 
recognised in finance costs in the income statement.

Loans and receivables
Loans and receivables including loan notes and loans to key management 
personnel are non-derivative financial assets with fixed or determinable 
payments that are not quoted in an active market. After initial 
measurement, such assets are subsequently measured at amortised cost 
using the effective interest method, less impairment. Amortised cost is 
calculated by taking into account any discount or premium on acquisition 
and fees or costs that are an integral part of the effective interest rate. 
The effective interest rate amortisation is included in finance income in 
the income statement. The losses arising from impairment are recognised 
in the income statement in finance costs for loans and in cost of sales or 
other operating expenses for receivables.

Available-for-sale investments
Available-for-sale investments include equity investments and debt 
securities. Equity investments classified as available-for-sale are those that 
are neither classified as held for trading nor designated at fair value through 
profit or loss. Debt securities in this category are those that are intended to 
be held for an indefinite period of time and that may be sold in response to 
needs for liquidity or response to changes in the market conditions.

After initial recognition, available-for-sale investments are subsequently 
measured at fair value with unrealised gains or losses recognised as 
other comprehensive income in the available-for-sale reserve until the 
investment is derecognised, at which time the cumulative gain or loss is 
recognised in other operating income, or the investment is determined to 
be impaired, when the cumulative loss is reclassified from the available-
for-sale reserve to the income statement in finance costs. Interest earned 
whilst holding available-for-sale financial investments is reported as 
interest income using the effective interest rate method.

40

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

The Group evaluates whether the ability and intention to sell its available-
for-sale financial assets in the near term is still appropriate. When, in rare 
circumstances, the Group is unable to trade these financial assets due 
to inactive markets and management’s intention to do so significantly 
changes in the foreseeable future, the Group may elect to reclassify these 
financial assets. Reclassification to loans and receivables is permitted when 
the financial assets meet the definition of loans and receivables and the 
Group has the intent and ability to hold these assets for the foreseeable 
future or until maturity.

For a financial asset reclassified from the available-for-sale category, the 
fair value carrying amount at the date of reclassification becomes its new 
amortised cost and any previous gain or loss on the asset that has been 
recognised in equity is amortised to profit or loss over the remaining life 
of the investment using the effective interest rate. Any difference between 
the new amortised cost and the maturity amount is also amortised over 
the remaining life of the asset using the effective interest rate. If the asset 
is subsequently determined to be impaired, then the amount recorded in 
equity reclassified to the income statement.

The fair value of investments that are actively traded in organised 
financial markets is determined by reference to quoted market bid prices 
at the close of business on the reporting date. For investments with 
no active market, fair value is determined using valuation techniques. 
Such techniques include using recent arm’s length market transactions; 
reference to the current market value of another instrument that is 
substantially the same; discounted cash flow analysis and option pricing 
models making as much use of available and supportable market data 
as possible and keeping judgemental inputs to a minimum.

investments in controlled entities
Investments in controlled entities are recorded at cost.

Derecognition
A financial asset (or, where applicable, a part of a financial asset or part 
of a group of similar financial assets) is derecognised when:

•	
•	

the rights to receive cash flows from the asset have expired;
the Group has transferred its rights to receive cash flows from the 
asset or has assumed an obligation to pay the received cash flows 
in full without material delay to a third party under a ‘pass through’ 
arrangement; and either (a) the Group has transferred substantially 
all the risks and rewards of the asset, or (b) the Group has neither 
transferred nor retained substantially all the risks and rewards of the 
asset, but has transferred control of the asset.

When the Group has transferred its rights to receive cash flows from an 
asset or has entered into a pass-through arrangement, it evaluates if and 
to what extent it has retained the risks and rewards of ownership.

When it has neither transferred nor retained substantially all the risks 
and rewards of the asset, nor transferred control of the asset, the asset 
is recognised to the extent of the Group’s continuing involvement in the 
asset. In that case, the Group also recognises an associated liability. The 
transferred asset and the associated liability are measured on a basis that 
reflects the rights and obligations that the Group has retained.

Continuing involvement that takes the form of a guarantee over the 
transferred asset is measured at the lower of the original carrying amount 
of the asset and the maximum amount of consideration received that the 
Group could be required to repay. 

ImpaIRmENT Of fINaNCIaL aSSETS

(ii)  
The Group assesses, at each reporting date, whether there is objective 
evidence that a financial asset or group of financial assets is impaired.

A financial asset or group of financial assets is deemed to be impaired if, 
and only if, there is objective evidence of impairment as a result of one or 
more events that has occurred after the initial recognition of the asset (an 
incurred ‘loss event’) and that loss event has an impact on the estimated 
future cash flows of the financial asset of the group of financial assets that 
can be reliably estimated. Evidence of impairment may include indications 
that the debtors or a group debtors is experiencing significant financial 
difficulty, default or delinquency in interest or principal payments, the 
probability that they will enter bankruptcy or other financial reorganisation 
and when observable data indicate that there is a measurable decrease in 
the estimated future cash flows, such as changes in arrears or economic 
conditions that correlate with defaults.

Financial assets carried at amortised cost
For financial assets carried at amortised cost, the Group first assesses 
whether objective evidence of impairment exists individually for financial 
assets that are individually significant, and collectively for financial assets 
that are not individually significant. If is the Group determines that no 
objective evidence of impairment exists for an individually assessed 
financial asset, whether significant or not, it includes the asset in a group 
of financial assets with similar credit risk characteristics and collectively 
assesses them for impairment. Assets that are individually assessed for 
impairment and for which an impairment loss is, or continues to be, 
recognised are not included in a collective assessment of impairment. 

If there is objective evidence that an impairment loss has been incurred, 
the amount of the loss is measured as the difference between the asset’s 
carrying amount and the present value of estimated future cash flows 
(excluding future expected credit losses that have not yet been incurred). 
The present value of the estimated future cash flows is discounted at 
the financial asset’s original effective interest rate. If a loan has a variable 
interest rate, the discount rate for measuring any impairment loss is the 
current effective interest rate.

The carrying amount of the asset is reduced through the use of an 
allowance account and the amount of the loss is recognised in the income 
statement. Interest income continues to be accrued on the reduced 
carrying amount and is accrued using the rate of interest used to discount 
the future cash flows for the purpose of measuring the impairment loss. 
The interest income is recorded as part of finance income in the income 
statement. Loans together with the associated allowance are written off 
when there is no realistic prospect of future recovery and all collateral has 
been realised or has been transferred to the Group. If, in a subsequent 
year, the amount of the estimated impairment loss increases or decreases 
because of an event occurring after the impairment was recognised, 
the previously recognised impairment loss is increased or reduced by 
adjusting the allowance account. If a future write-off is later recovered, 
the recovery is credited to finance costs in the income statement.

Available-for-sale financial investments
For available-for-sale financial investments, the Group assesses at each 
reporting date whether there is objective evidence that an investment 
or a group of investments is impaired.

In the case of equity investments classified as available-for-sale, 
objective evidence would include a significant or prolonged decline in 
the fair value of the investment below its cost. ‘Significant’ is evaluated 
against the original cost of the investment and ‘prolonged’ against the 
period in which the fair value has been below its original cost. When 
there is evidence of impairment, the cumulative loss – measured as 
the difference between the acquisition cost and the current fair value, 
less any impairment loss on that investment previously recognised in 
the income statement – is removed from other comprehensive income 
and recognised in the income statement. Impairment losses on equity 
investments are not reversed through the income statement; increases 
in their fair value after impairment are recognised directly in other 
comprehensive income.

(iii)   fINaNCIaL LIaBILITIES

initial recognition and measurement
Investments and financial liabilities within the scope of AASB 139 
Financial Instruments: Recognition and Measurement are classified 
as financial liabilities at fair value through profit or loss, loans and 
receivables, or as derivatives designated as hedging instruments in an 
effective hedge, as appropriate. The Group determines the classification 
of its financial liabilities at initial recognition.

All financial liabilities are recognised initially at fair value plus, in the 
case of loans and borrowings, directly attributable transaction costs. 
The Group’s financial liabilities include trade and other payables, loans 
and borrowings and derivative financial instruments.

subsequent measurement
The measurement of financial liabilities depends on their classification, 
described as follows:

Financial liabilities at fair value through profit or loss
Financial liabilities at fair value through profit or loss include financial 
liabilities held for trading and financial liabilities designated upon initial 
recognition at fair value through profit or loss.

Prime media GrouP AnnuAl RepoRt 2012

41

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

The Group’s share of profit or loss of an associate is shown on the face 
of the income statement. This is the profit attributable to equity holders 
of the associate and, therefore, is profit after tax and non-controlling 
interests in the subsidiaries of the associate.

The financial statements of the associates are prepared for the same 
reporting period as the Group. When necessary, adjustments are made 
to bring the accounting policies in line with those of the Group.

After application of the equity method, the Group determines whether 
it is necessary to recognise an additional impairment loss on the Group’s 
investment in its associate. The Group determines at each reporting 
date whether there is any objective evidence that the investment in the 
associate is impaired. If this is the case the Group calculates the amount 
of impairment as the difference between the recoverable amount of the 
associate and its carrying value and recognises the amount in the “share 
of associate losses” in the income statement.

Upon loss of significant influence over the associate, the Group measures 
and recognises any retaining investment at its fair value. Any difference 
between the carrying amount of the associate upon loss of significant 
influence and the fair value of the retained investment and proceeds from 
disposal is recognised in profit or loss.

When the Group’s share of losses in an associate equals or exceeds its 
interest in the associate, including any unsecured long-term receivables 
and loans, the Group does not recognise further losses, unless it has 
incurred obligations or made payments on behalf of the associate. 

(N)  TRaDE aND OThER payaBLES
Trade payables and other payables are carried at amortised cost. They 
represent liabilities for goods and services provided to the Group prior 
to the end of the financial year that are unpaid and arise when the Group 
becomes obliged to make future payments in respect of the purchase of 
these goods and services. The amounts are unsecured and are usually 
settled within 30 days of recognition.

(O)  BORROwING COSTS
Borrowing costs directly attributable to the acquisition, construction or 
production of an asset that necessarily takes a substantial period of time 
to get ready for its intended use or sale are capitalised as part of the cost 
of the asset. All other borrowing costs are expensed in the periods they 
occur. Borrowing costs consist of interest and other costs that an entity 
incurs in connection with the borrowing of funds.

(p)  pROvISIONS
Provisions are recognised when the Group has a present obligation 
(legal or constructive) as a result of a past event, it is probable that an 
outflow of resources embodying economic benefits will be required 
to settle the obligation and a reliable estimate can be made of the 
amount of the obligation.

When the Group expects some or all of a provision to be reimbursed, 
for example under an insurance contract, the reimbursement is 
recognised as a separate asset but only when the reimbursement is 
virtually certain. The expense relating to any provision is presented in 
the income statement net of any reimbursement.

DECOmmISSIONING LIaBILITy
The Group records a provision for decommissioning costs of analogue 
transmitters and related assets. Decommissioning costs are provided 
at the present value of expected costs to settle the obligation using 
estimated cash flows and are recognised as part of the cost of the 
particular asset. The cash flows are discounted at a current pre-tax 
rate that reflects the risks specific to the decommissioning liability. The 
unwinding of the discount is expensed as incurred and recognised in 
the income statement as a finance cost. The estimated future costs of 
decommissioning are reviewed annually and adjusted as appropriate. 
Changes in the estimated future costs or in the discount rate applied 
are added to or deducted from the cost of the asset.

2

SummaRy Of SIGNIfICaNT 
aCCOuNTING pOLICIES (CONTINUED)

Financial liabilities are classified as held for trading if they are acquired for 
the purpose of selling in the near term. This category includes derivative 
financial instruments entered into by the Group that are not designated as 
hedging instruments in hedge relationships as defined by AASB 139.

Gains or losses on liabilities held for trading are recognised in the 
income statement.

Financial liabilities designated upon initial recognition at fair value through 
profit or loss so designated at the initial date of recognition, and only if 
criteria of AASB 139 are satisfied.

Loans and borrowings
After initial recognition, interest-bearing loans and borrowings are 
subsequently measured at amortised cost using the effective interest 
method. Gains and losses are recognised in the income statement when 
the liabilities are derecognised as well as through the effective interest 
rate amortisation process.

Amortised cost is calculated by taking into account any discount or 
premium on acquisition and fees or costs that are an integral part of the 
effective interest rate. The effective interest rate amortisation is included 
in finance costs in the income statement.

Derecognition
A financial liability is derecognised when the obligation under the liability 
is discharged or cancelled or expires. 

When an existing financial liability is replaced by another from the 
same lender on substantially different terms, or the terms of an existing 
liability are substantially modified, such an exchange or modification is 
treated as a derecognition of the original liability and the recognition of 
a new liability, and the difference in the respective carrying amounts is 
recognised in the income statement.

(iv)   OffSETTING Of fINaNCIaL INSTRumENTS
Financial assets and financial liabilities are offset and the net amount 
reported in the consolidated statement of financial position if, and only if:

•	 There is a currently enforceable legal right to offset the recognised amounts
•	 There is an intention to settle on a net basis, or to realise the assets 

and settle the liabilities simultaneously

(v)   faIR vaLuE Of fINaNCIaL INSTRumENTS
The fair value of financial instruments that are traded in active markets at 
each reporting date is determined by reference to quoted market prices 
or dealer price quotations (bid price for long positions and ask price for 
short positions), without any deduction for transaction costs.

For financial instruments not traded in an active market, the fair value is 
determined using appropriate valuation techniques. Such techniques include:

•	 Using recent arm’s length market transactions;
•	 Reference to the current fair value of another instrument that is 

substantially the same; and

•	 A discounted cash flow analysis or other valuation models.

(m)  INvESTmENTS IN aSSOCIaTES
The Group’s investments in its associates are accounted for using the 
equity method. The associates are entities in which the Group has 
significant influence.

Under the equity method, the investment in the associate is carried 
in the consolidated statement of financial position at cost plus post-
acquisition changes in the Group’s share of net assets of the associate. 
Goodwill relating to an associate is included in the carrying amount of the 
investment and is neither amortised nor individually tested for impairment.

The income statement reflects the Group’s share of profit of the 
results of operations of the associate. When there has been a change 
recognised directly in the equity of the associate, The Group recognises 
its share of any changes and discloses this, when applicable, in the 
statement of changes in equity. Unrealised gains and losses resulting 
from transactions between the Group and the associate are eliminated 
to the extent of the interest in the associate.

42

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

(q)  EmpLOyEE LEavE BENEfITS

EmpLOyEE LEavE BENEfITS

(i)   wages, salaries, annual leave and sick leave
Liabilities for wages and salaries, including non-monetary benefits, 
annual leave and accumulating sick leave expected to be settled within 
12 months of the reporting date are recognised in other payables 
in respect of employees’ services up to the reporting date. They are 
measured at the amounts expected to be paid when the liabilities are 
settled. Expenses for non-accumulating sick leave are recognised when 
the leave is taken and are measured at the rates paid or payable. 

Long service leave

(ii)  
The liability for long service leave is recognised and measured 
as the present value of expected future payments to be made in 
respect of services provided by employees up to the reporting date 
using the projected unit credit method. Consideration is given to 
expected future wage and salary levels, experience of employee 
departures, and periods of service. Expected future payments are 
discounted using market yields at the reporting date on national 
government bonds with terms to maturity and currencies that 
match, as closely as possible, the estimated future cash outflows. 

(R)  ShaRE-BaSED paymENT TRaNSaCTIONS
Employees (including senior executives) of the Group receive 
remuneration in the form of share-based payment transactions, 
whereby employees render services as consideration for equity 
instruments (equity-settled transactions).

EquITy-SETTLED TRaNSaCTIONS
The cost of equity–settled transactions is recognised, together with 
a corresponding increase in employee benefits reserves in equity, 
over the period in which the performance and/or service conditions 
are fulfilled. The cumulative expense recognised for equity-settled 
transactions at each reporting date until the vesting date reflects the 
extent to which the vesting period has expired and the Group’s best 
estimate of the number of equity instruments that will ultimately vest. 
The income statement expense or credit for a period represents the 
movement in cumulative expense recognised as at the beginning and 
end of that period and is recognised in employee benefits expense.

No expense is recognised for awards that do not ultimately vest, 
except for equity-settled transactions for which vesting is conditional 
upon a market or non-vesting condition. These are treated as vesting 
irrespective of whether or not the market or non-vesting condition 
is satisfied, provided that all other performance and/or service 
conditions are satisfied.

When the terms of an equity-settled transaction award are modified, 
the minimum expense recognised is the expense as if the terms had not 
been modified, if the original terms of the award are met. An additional 
expense is recognised for any modification that increases the total fair 
value of the share-based payment transaction, or is otherwise beneficial 
to the employee, as measured at the date of modification.

When an equity-settled award is cancelled, it is treated as if it had vested 
on the date of cancellation, and any expense not yet recognised for 
the award is recognised immediately. This includes any award where 
non-vesting conditions within the control of either the entity or the 
employee are not met. However, if a new award is substituted for the 
cancelled award, and designated as a replacement award on the date that 
it is granted, the cancelled and new award are treated as if they were a 
modification of the original award, as described in the previous paragraph.

The dilutive effect of outstanding options is reflected as additional share 
dilution in the computation of diluted earnings per share (see Note 7).

(S)  LEaSES
The determination of whether an arrangement is, or contains a lease is 
based on the substance of the arrangement at inception date, whether 
fulfilment of the arrangement is dependent on the use of a specific asset 
or assets or the arrangement conveys a right to use the asset, even if 
that right is not explicitly specified in an arrangement.

Leases are classified at their inception as either operating or finance 
leases based on the economic substance of the agreement so as to 
reflect the risks and benefits incidental to ownership.

(i)   GROup aS a LESSEE
Finance leases that transfer to the Group substantially all of the risks 
and benefits incidental to ownership of the leased item, are capitalised 
at commencement of the lease at the fair value of the leased property 
or, if lower, at present value of the minimum lease payments. Lease 
payments are apportioned between finance charges and reduction 
of the lease liability so as to achieve a constant rate of interest on the 
remaining balance of the liability. Finance charges are recognised in 
finance costs in the income statement.

A leased asset is depreciated over the useful life of the asset. However, 
if there is no reasonable certainty that the Group will obtain ownership 
by the end of the lease term, the asset is depreciated over the shorter 
of the estimated useful life of the asset and the lease term.

Operating lease payments are recognised as an operating expense in 
the income statement on a straight-line basis over the lease term.

(ii)   GROup aS a LESSOR
Leases in which the Group does not transfer substantially all the risks and 
benefits of ownership of the leased asset are classified as operating leases. 
Initial direct costs incurred in negotiating an operating lease are added 
to the carrying amount of the leased asset and recognised as an expense 
over the lease term on the same basis as rental income. Contingent rents 
are recognised as revenue in the period in which they are earned.

(T)  REvENuE RECOGNITION
Revenue is recognised to the extent it is probable that the economic 
benefits will flow to the Group and the revenue can be reliably measured, 
regardless of when the payment is being made. Revenue is measured 
at the fair value of the consideration received or receivable, taking into 
account contractually defined terms of payment and excluding taxes or 
duty. The specific recognition criteria described below must also be met 
before revenue is recognised:

aDvERTISING REvENuE
Broadcasting operations derive revenue primarily from the sale of 
advertising time, to local, regional and national advertisers. Revenue is 
recognised when the commercial advertisements are broadcast.

COmmERCIaL aDvERTISEmENT pRODuCTION REvENuE
Revenue is recognised at the time of invoicing the customers, which is on 
completion of the production.

RENDERING Of SERvICES
Revenue from the provision of production facilities is brought to account 
after services have been rendered and the fee is receivable.

SaLES REpRESENTaTION REvENuE
Sales Representation revenue is brought to account as the service 
is provided.

INTEREST INCOmE
For all financial instruments measured at amortised cost and interest 
bearing financial assets classified as available for sale, interest income or 
expense is recorded using the effective interest rate, which is the rate that 
exactly discounts the estimated future cash payments or receipts through 
the expected life of the financial instrument or a shorter period, where 
appropriate, to the net carrying amount of the financial asset or liability.

DIvIDENDS
Dividend revenue is recognised when the Group’s right to receive the 
payment is established.

RENTaL INCOmE
Rental income is derived from the sub-letting of the Group’s property, 
plant and equipment. This rental income is recognised on a straight 
line basis over the lease term. Contingent rental income is recognised 
as income in the periods in which it is earned. Lease incentives are 
recognised as an integral part of the total rental income.

Prime media GrouP AnnuAl RepoRt 2012

43

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

2

SummaRy Of SIGNIfICaNT 
aCCOuNTING pOLICIES (CONTINUED)

(u)  GOvERNmENT GRaNTS
Government grants are recognised where there is reasonable assurance that 
the grant will be received and all attached conditions will be complied with.

When the grant relates to an expense item, it is recognised as income over 
the period necessary to match the grant on a systematic basis to the costs 
that it is intended to compensate. 

When the grant relates to an asset, it is recognised as deferred income 
and released to income in equal amounts over the expected useful life 
of the related asset.

INCOmE TaX aND OThER TaXES

(v) 
Current tax assets and liabilities for the current period are measured at the 
amount expected to be recovered from or paid to the taxation authorities 
based on the current period’s taxable income. The tax rates and tax laws 
used to compute the amount are those that are enacted or substantively 
enacted at the reporting date.

Current income tax relating to items recognised directly in equity is 
recognised in equity and not in the income statement. Management 
periodically evaluates positions taken in the tax returns with respect to 
situations in which applicable tax regulations are subject to interpretation 
and establishes provisions where appropriate.

Deferred income tax is provided on all temporary differences at the 
reporting date between the tax bases of assets and liabilities and their 
carrying amounts for financial reporting purposes.

Deferred income tax liabilities are recognised for all taxable temporary 
differences except:

•	 when the deferred tax liability arises from the initial recognition 
of goodwill or of an asset or liability in a transaction that is not a 
business combination and that, at the time of the transaction, affects 
neither the accounting profit nor taxable profit or loss; and
in respect of taxable temporary differences associated with 
investments in subsidiaries, associates and interests in joint ventures, 
when the timing of the reversal of the temporary differences can be 
controlled and it is probable that the temporary differences will not 
reverse in the foreseeable future.

•	

Deferred income tax assets are recognised for all taxable temporary 
differences, carried forward unused tax credits and unused tax losses, to 
the extent that it is probable that taxable profit will be available against 
which the deductible temporary differences and the carry forward of 
unused tax credits and unused tax losses can be utilised, except:

•	 when the deferred tax asset relating to the deductible temporary 
difference arises from the initial recognition of an asset or liability 
in a transaction that is not a business combination and, at the time 
of the transaction, affects neither the accounting profit nor taxable 
profit or loss; or
in respect of deductible temporary differences associated with 
investments in subsidiaries, associates and interests in joint ventures, 
deferred tax assets are recognised only to the extent that it is probable 
that the temporary differences will reverse in the foreseeable future 
and taxable profit will be available against which the temporary 
differences can be utilised.

•	

The carrying amount of deferred income tax assets is reviewed at each 
reporting date and reduced to the extent that it is no longer probable that 
sufficient taxable profit will be available to allow all or part of the deferred 
income tax asset to be utilised.

Unrecognised deferred income tax assets are reassessed at each reporting 
date and are recognised to the extent that it has become probable that 
future taxable profits will allow the deferred tax asset to be recovered.

Deferred income tax assets and liabilities are measured at the tax rates 
that are expected to apply to the year when the asset is realised or the 
liability is settled, based on tax rates (and tax laws) that have been enacted 
or substantively enacted at the reporting date.

Deferred tax relating to items recognised outside profit or loss is 
recognised outside profit or loss. Deferred tax items are recognised in 
correlation to the underlying transaction either in other comprehensive 
income or directly in equity.

Deferred tax assets and deferred tax liabilities are offset only if a legally 
enforceable right exists to set off current tax assets against current tax 
liabilities and the deferred tax assets and liabilities relate to the same 
taxable entity and the same taxation authority.

Tax benefits acquired as part of a business combination, but not satisfying 
the criteria for separate recognition at that date, would be recognised 
subsequently if new information about facts and circumstances changed. 
The adjustment would either be treated as a reduction to goodwill 
(as long as it does not exceed goodwill) if it was incurred during the 
measurement period or in profit or loss.

TaX CONSOLIDaTION
Effective 1 July 2002, for the purposes of income taxation, Prime Media 
Group Limited and its 100% owned Australian resident subsidiaries formed 
a tax consolidated group. Prime Media Group Limited is the head entity 
of the tax consolidated group. Members of the group entered into a 
tax sharing arrangement in order to allocate income tax expense to the 
wholly owned subsidiaries on a pro-rata basis. In addition, the agreement 
provides for the allocation of income tax liabilities between the entities 
should the head entity default on its tax payment obligations. At the 
reporting date, the possibility of default is remote. 

Prime Media Group Limited formally notified the Australian Tax Office of 
its adoption of the tax consolidation regime when it lodged its 30 June 
2003 consolidated tax return.

TaX EffECT aCCOuNTING By mEmBERS 
Of ThE CONSOLIDaTED GROup
Members of the tax consolidated group have entered into a tax funding 
agreement. The tax funding agreement provides for the allocation of 
current taxes to members of the tax consolidated group in accordance 
with their taxable income for the period, while deferred taxes are allocated 
to members of the tax consolidated group in accordance with the 
principles of AASB 112 Income Taxes. Allocations under the tax funding 
agreement are made at the end of each half year.

The allocation of taxes under the tax funding agreement is recognised as 
an increase/decrease in the subsidiaries’ intercompany accounts with the 
tax consolidated group head company, Prime Media Group Limited. In 
accordance with UIG 1052: Tax Consolidation Accounting, the Group has 
applied the “separate Taxpayer within group” approach in determining 
the appropriate amount of current taxes to allocate to members of the tax 
consolidated group.

Revenues, expenses and assets are recognised net of the amount 
of GST except: 

•	 when the GST incurred on a purchase of goods and services is not 
recoverable from the taxation authority, in which case the GST is 
recognised as part of the cost of acquisition of the asset or as part of 
the expense item as applicable; and 
receivables and payables are stated with the amount of GST included.

•	

The net amount of GST recoverable from, or payable to, the taxation 
authority is included as part of receivables or payables in the statement 
of financial position.

Cash flows are included in the statement of cash flows on a gross basis 
and the GST component of cash flows arising from investing and financing 
activities, which is recoverable from, or payable to, the taxation authority, 
is classified as part of operating cash flows.

Commitments and contingencies are disclosed net of the amount of GST 
recoverable from, or payable to, the taxation authority.

44

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

(w)   DERIvaTIvE fINaNCIaL INSTRumENTS 

aND hEDGING

The Group uses derivative financial instruments such as interest rate 
swaps to manage its risks associated with interest rate fluctuations. Such 
derivative financial instruments are initially recognised at fair value on the 
date on which a derivative contract is entered into and are subsequently 
remeasured to fair value. Derivatives are carried as assets when their fair 
value is positive and as liabilities when their fair value is negative.

GOODwILL
Goodwill is tested for impairment annually (as at 30 June) and when 
circumstances indicate that the carrying value may be impaired.

Impairment is determined for goodwill by assessing the recoverable 
amount of each CGU (or group of CGUs) to which the goodwill relates. 
When the recoverable amount of the CGU is less than its carrying amount, 
an impairment loss is recognised. Impairment losses relating to goodwill 
cannot be reversed in future periods.

Any gains or losses arising from changes in the fair value of derivatives are 
taken directly to the income statement.

 The fair values of interest rate swap contracts are determined by reference 
to market values for similar instruments. 

INTaNGIBLE aSSETS
Intangible assets with indefinite useful lives are tested for impairment 
annually as at 30 June either individually or at the CGU level, as appropriate, 
and when circumstances indicate that the carrying value may be impaired.

ImpaIRmENT Of NON-fINaNCIaL aSSETS
(X) 
The Group assesses at each reporting date whether there is an indication 
that an asset may be impaired. If any indication exists, or when annual 
impairment testing for an asset is required, the Group estimates the 
asset’s recoverable amount. An asset’s recoverable amount is the higher 
of an asset’s or cash-generating unit’s (CGU) fair value less costs to sell 
and its value in use and is determined for an individual asset, unless 
the asset does not generate cash inflows that are largely independent 
of those from other assets or groups of assets. When the carrying 
amount of an asset or CGU exceeds its recoverable amount, the asset is 
considered impaired and is written down to its recoverable amount. In 
assessing value in use, the estimated future cash flows are discounted 
tot their present value using a pre-tax discount rate that reflects current 
market assessments of the time value of money and the risks specific 
to the asset. In determining fair value less costs to sell, recent market 
transactions are taken into account, if available. If no such transactions 
can be identified, an appropriate valuation model is used. These 
calculations are corroborated by valuation multiples, quoted share prices 
for publicly traded subsidiaries or other available fair value indicators. 
The Group bases its impairment calculation on detailed budgets and 
forecast calculations, which are prepared separately for each of the 
Group’s CGUs to which the individual assets are allocated. These 
budgets and forecast calculations generally cover a period of five years. 
For longer periods, a long-term growth rate is calculated and applied to 
project future cash flows after the fifth year.

Impairment losses of continuing operations are recognised in the 
income statement in expense categories consistent with the function 
of the impaired asset, except for a property previously revalued and the 
revaluation was taken to other comprehensive income. In this case the 
impairment is also recognised in other comprehensive income up to 
the amount of any previous revaluation.

For assets excluding goodwill, an assessment is made at each reporting 
date whether there is any indication that previously recognised impairment 
losses may no longer exist or may have decreased. If such indication exists, 
the Group estimates the assets or CGUs recoverable amount. A previously 
recognised impairment loss is reversed only if there has been a change in 
the assumptions used to determine the asset’s recoverable amount since 
the last impairment loss was recognised. The reversal is limited so that 
the carrying amount of the asset does not exceed its recoverable amount, 
nor exceed the carrying amount that would have been determined, net 
of depreciation, had no impairment loss been recognised for the asset in 
prior years. Such reversal is recognised in the income statement unless the 
asset is carried at a revalued amount, in which case, the reversal is treated 
as a revaluation increase.

(y)   CONTRIBuTED EquITy
Ordinary shares are classified as equity. Incremental costs directly 
attributable to the issue of new shares or options are shown in equity 
as a deduction, net of tax, from the proceeds. 

(Z)   EaRNINGS pER ShaRE
Basic earnings per share is calculated as net profit attributable to members 
of the parent, adjusted to exclude any costs of servicing equity (other 
than dividends) and preference share dividends, divided by the weighted 
average number of ordinary shares, adjusted for any bonus element. 

Diluted earnings per share is calculated as net profit attributable to 
members of the parent, adjusted for:

•	 costs of servicing equity (other than dividends) and preference share 

•	

dividends;
the after-tax effect of dividends and interest associated with dilutive 
potential ordinary shares that have been recognised as expenses; and

•	 other non-discretionary changes in revenues or expenses during the 

period that would result from the dilution of potential ordinary shares; 
divided by the weighted average number of ordinary shares and 
dilutive potential ordinary shares, adjusted for any bonus element.

(aa)   NON-CuRRENT aSSETS aND DISpOSaL GROupS 
hELD fOR SaLE aND DISCONTINuED OpERaTIONS

Non-current assets and disposal groups classified as held for sale are 
measured at the lower of their carrying amount and fair value less 
costs to sell. Non-current assets and disposal groups are classified 
as held for sale if their carrying amounts will be recovered principally 
through a sale transaction rather than through use. This condition 
is regarded as met only when the sale is highly probable and the 
asset or disposal group is available for immediate sale in its present 
condition. Management must be committed to the sale, which should 
be expected to qualify for recognition as a completed sale within one 
year from the date of classification. 

Property, plant and equipment and intangible assets once classified 
as held for sale are not depreciated or amortised.

In the statement of comprehensive income, income and expenses 
from discontinued operations are reported separately from income 
and expenses from continuing operations, down to the level of profit 
after taxes, even when the Group retains a non-controlling interest in 
the subsidiary after the sale. The resulting profit or loss (after taxes) is 
reported separately in the statement of comprehensive income.

Prime media GrouP AnnuAl RepoRt 2012

45

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

3

fINaNCIaL RISK maNaGEmENT OBJECTIvES aND pOLICIES

The Group’s principal financial liabilities, other than derivatives, comprise loans and borrowings and trade and other payables. The main purpose of 
these financial liabilities is to finance the Group’s operations. The Group has loan and other receivables, trade and other receivables, cash and short-term 
deposits that arrive directly from its operations. The Group also holds available-for-sale investments and enters into derivative transactions.

The Group is exposed to market risk, credit risk and liquidity risk.

The Group’s senior management oversees the management of these risks. The Group manages its exposure to key financial risks including interest rate 
and currency risk in accordance with the Group’s financial risk management policy. The objective of the policy is to support the delivery of the Group’s 
financial targets while protecting future financial security.

The Group also enters into derivative transactions, including principally interest rate swaps. The purpose is to manage the interest rate and currency 
risks arising from the Group’s operations and its sources of finance. It is the Group’s policy that no trading in derivatives for speculative purposes shall be 
undertaken. The main risks arising from the Group’s financial instruments are cash flow risk, interest rate risk, liquidity risk, foreign currency risk and credit risk.

The Board of directors reviews and agrees policies for managing each of these risks which are summarised below.

maRKET RISK
Market risk is the risk that the fair value of future cash flows of a financial instrument will fluctuate because of changes in market prices. Market prices 
comprise the following types of risk: interest rate risk and currency risk. Financial instruments affected by market risk include loans and borrowings, 
deposits, available-for-sale investments and derivative financial instruments.

The sensitivity analyses in the following sections relate to the position as at 30 June 2012 and 2011.

The sensitivity analyses have been prepared on the basis that the amount of net debt, the ratio of fixed to floating interest rates of the debt and 
derivatives and the proportion of financial instruments in foreign currencies are all constant.

INTEREST RaTE RISK
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in market interest rates. 
The Group’s exposure to market interest rates relates primarily to the Group’s long-term debt obligations with floating interest rates as well as derivative 
interest rate swap contracts. The level of debt is disclosed in Note 18.

At balance date, the Group had the following mix of financial assets and liabilities exposed to Australian variable interest rate risk that are not designated 
as cash flow hedges:

financial assets

Cash and short-term deposits

financial Liabilities

Secured Bank Loans

Derivatives

Net exposure

CONSOLIDaTED

2012 
$’000

2011 
$’000

8,916

8,916

(122,726)

(573)

(123,299)

(114,383)

19,374

19,374

(150,024)

(1,687)

(151,711)

(132,337)

Interest rate swap contracts outlined in Note 22, with a fair value liability of $573,000 (2011: Liability $1,687,000), are exposed to fair value movements if 
interest rates change. All derivative financial instruments are stated at fair value with any gains or losses arising from changes in fair value being taken 
directly to the income statement.

The Group’s policy is to manage its finance costs using a mix of fixed and variable rate debt. The Group’s policy is to keep at least 50% of its borrowings 
at fixed rates of interest. To manage this mix in a cost-efficient manner, the Group enters into interest rate swaps, in which the Group agrees to exchange, 
at specified intervals, the difference between fixed and variable interest amounts calculated by reference to an agreed-upon notional principal amount. At 
30 June 2012, after taking into account the effect of interest rate swaps, approximately 77% of the Group’s borrowings are at a fixed rate of interest (2011: 63%).

The Group constantly analyses its interest rate exposure. Within this analysis consideration is given to potential renewals of existing positions, 
alternative financing, alternative hedging positions and the mix of fixed and variable interest rates.

46

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

The following sensitivity analysis is based on the interest rate risk exposures in existence at the reporting date:

At 30 June 2012, if interest rates had moved, as illustrated in the table below, with all other variables held constant, post tax profit and equity would have 
been affected as follows:

JuDGEmENTS Of REaSONaBLy pOSSIBLE mOvEmENTS:

pOST TaX pROfIT
hIGhER/(LOwER)

EquITy
hIGhER/(LOwER)

Consolidated

+1% (100 basis points)

-1% (100 basis points)

2012
$’000

(631)

631

2011
$’000

2012
$’000

2011
$’000

(105)

105

–

–

–

–

Significant assumptions used in the interest rate sensitivity analysis include:

•	 Reasonable movements in interest rates were determined based on the Group’s current credit rating and mix of debt in Australia and foreign 
countries, relationships with financial institutions, the level of debt that is expected to be renewed and economic forecaster’s expectations.

•	 The net exposure at balance date is representative of what the Group was and is expecting to be exposed to in the next twelve months from balance date.

fOREIGN CuRRENCy RISK
Foreign currency risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in foreign exchange rates. 
The Group’s exposure to the risk of changes in foreign exchange rates relates primarily to the Group’s operating activities (when revenue or expense is 
denominated in different currency from the Group’s functional currency) and the Group’s net investment in foreign subsidiaries.

The Group operates in two countries – Australia and New Zealand. The majority of transactions for the Group entities are made in the functional currency 
of the relevant entity.

From time to time the Group enters into transactions that give rise to currency exposure risks. Such currency exposures arise from purchases in currencies 
other than the Group’s functional currency.

The Group reviews the transactional currency risks arising from significant foreign currency transactions and enters into appropriate forward currency 
contracts to reduce currency risks.

The Group also has foreign currency translation risk where the operations of the foreign based subsidiaries are translated to the Group’s reporting currency. 

At 30 June 2012, the Group had the following exposure to NZ$ foreign currency that is not designated as cash flow hedges:

financial assets

Receivables – Deferred contingent consideration

Net exposure

CONSOLIDaTED

2012 
$’000

166

166

2011 
$’000

1,773

1,773

As at balance date, the Group does not have any forward currency contracts (2011: Nil) designated as cash flow hedges that are subject to fair value 
movements through equity and profit and loss respectively as foreign exchange rates move.

As at 30 June 2012, apart from the foreign currency translation risks within the Group, there were no other exposures to currency fluctuations.

The foreign currency exposures within the Group relate to the translation to the Group presentation currency of AUD. These translation differences are 
taken to the income statement.

Management believes the balance date risk exposures are representative of the risk exposure inherent in the financial instruments.

CREDIT RISK
Credit risk is the risk that a counterparty will not meet its obligations under a financial instrument or customer contract, leading to a financial loss. The 
Group is exposed to credit risk from its operating activities (primarily for trade receivables) and from its financing activities, including deposits with banks 
and financial institutions, foreign exchange transactions and other financial instruments.

TRaDE RECEIvaBLES
Customer credit risk is managed by each business unit subject to the Group’s established policy, procedures and control relating to customer credit risk 
management.

It is the Group’s policy that all customers who wish to trade on credit terms are subject to credit verification procedures including an assessment of their 
independent credit rating, financial position, past experience and industry reputation. Risk limits are set for each individual customer in accordance with 
parameters set by the Board. These risk limits are regularly monitored.

In addition, receivable balances are monitored on an ongoing basis with the result that the Group’s exposure to bad debts is not significant.

The requirement for an impairment is analysed at each reporting date on an individual basis for major clients. Additionally, a large number of minor 
receivables are grouped into homogenous groups and assessed for impairment collectively. The calculation is based on actually incurred historical data. 
The maximum exposure to credit risk at the reporting date is the carrying value of each class of financial assets disclosed at Note 10. The Group does not 
hold collateral as security.

A small number of media buying agencies account for approximately 75% of Prime’s revenue and no individual agency accounts for more than 15% of the 
Group’s revenue. Agency clients operate with strict credit terms of 45 days and are required to provide detailed financial information as part of their credit 
approval process. Late payments are closely monitored and followed up if the 45 day terms are not met.

The Group maintains cash on deposit only with major Australian banks or similar in countries of operation. Excess cash reserves of foreign subsidiaries are 
used to repay intercompany borrowings. Limited cash reserves are held outside Australia.

Prime media GrouP AnnuAl RepoRt 2012

47

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

3

fINaNCIaL RISK maNaGEmENT OBJECTIvES aND pOLICIES (CONTINUED)

LIquIDITy RISK
The Group manages its liquidity risk by monitoring the total cash inflows and outflows expected on a weekly basis. The Group has established comprehensive 
risk reporting covering its business units that reflects expectations of management of the expected settlement of financial assets and liabilities.

The Group’s objective is to maintain a balance between continuity of funding and flexibility through the use of bank loans and finance leases.

The Group currently has funding through:

•	 $200 million Debenture Subscription Facility (2011: $260 million), which is currently drawn to 62% of the facility limit (2011: 58%); and
•	 Long Term finance lease contracts over specific items of plant and equipment.

It is the Group’s policy that renegotiation of existing funding facilities are commenced at least twelve months prior to the maturity date of the existing facilities.

On 28 October 2011 the Company executed a $200 million bank loan facility with a term of 4 years, repayable in full on expiry. Interest will be charged at 
a rate of BBSY plus a margin between 1.70% and 2.60%.

At 30 June 2012, 1.3% of the Group’s debt will mature in less than one year (2011: 0.4%).

 NON-DERIvaTIvE fINaNCIaL LIaBILITIES

(a) 
The following liquidity risk disclosures reflect all contractually fixed pay-offs, repayments and interest resulting from recognised financial liabilities as at 
30 June 2012. For the other obligations the respective undiscounted cash flows for the respective upcoming fiscal years are presented. The timing of cash 
flows for liabilities is based on the contractual terms of the underlying contract.

However, where the counterparty has a choice of when the amount is paid, the liability is allocated to the earliest period in which the Group can now be 
required to pay. When the Group is committed to make amounts available in instalments, each instalment is allocated to the earliest period in which the 
Group is required to pay.

The risk implied from the values shown in the table below, reflects a balanced view of cash inflows and outflows of non-derivative financial instruments. 
Leasing obligations, trade payables and other financial liabilities mainly originate from the financing of assets used in the Group’s ongoing operations 
such as property, plant, equipment and investments in working capital (e.g. inventories and trade receivables).

Liquid non-derivative assets comprising cash and receivables are considered in the Group’s overall liquidity risk. The Group ensures that sufficient liquid 
assets are available to meet all the required short-term cash payments.

The remaining contractual maturities of the Group’s financial assets and liabilities are:

yEaR ENDED 30 JuNE 2012

financial assets

Cash and cash equivalents

Trade and other receivables

financial liabilities

Trade and other payables

Interest bearing loans and borrowings

Net inflow/(outflow)

≤ 6
mONThS
$’000

6 – 12
mONThS
$’000

1 – 5
yEaRS
$’000

> 5
yEaRS
$’000

TOTaL
$’000

8,916

61,299

70,215

(61,384)

(4,233)

(65,617)

4,598

–

–

–

–

–

171

171

–

(4,251)

(4,251)

(4,251)

(124,110)

(124,110)

(123,939)

–

–

–

–

–

–

–

8,916

61,470

70,386

(61,384)

(132,594)

(193,978)

(123,592)

In addition to maintaining sufficient liquid assets to meet short-term payments, at balance date, the Group has available approximately $76 million of 
unused bank loan facilities available for its immediate use, subject to continued compliance with the bank loan covenants.

yEaR ENDED 30 JuNE 2011

financial assets

Cash and cash equivalents

Trade and other receivables

financial liabilities

Trade and other payables

Interest bearing loans and borrowings

Net inflow/(outflow)

≤ 6
mONThS
$’000

6 – 12
mONThS
$’000

1 – 5
yEaRS
$’000

> 5
yEaRS
$’000

TOTaL
$’000

19,374

54,387

73,761

(57,584)

(4,748)

(62,332)

11,429

–

–

–

–

–

672

672

–

(4,690)

(4,690)

(4,690)

(153,646)

(153,646)

(152,974)

–

–

–

–

(420)

(420)

(420)

19,374

55,059

74,433

(57,584)

(163,504)

(221,088)

(146,655)

faIR vaLuE
The methods for estimating fair value are outlined in the relevant notes to the financial statements.

48

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

 DERIvaTIvE fINaNCIaL LIaBILITIES

(B) 
Due to the unique characteristics and risks inherent to derivative instruments, the Group separately monitors the liquidity risk arising from transacting 
in derivative instruments.

The table below details the liquidity risk arising from the derivative liabilities held by the Group at balance date. Net settled derivative liabilities comprise 
forward interest rate contracts that are used as economic hedges of interest rate risks.

yEaR ENDED 30 JuNE 2012

Derivative liabilities – net settled

Net inflow/(outflow)

yEaR ENDED 30 JuNE 2011

Derivative liabilities – net settled

Net inflow/(outflow)

≤ 6
mONThS
$’000

6 – 12
mONThS
$’000

1 – 5
yEaRS
$’000

> 5
yEaRS
$’000

(573)

(573)

(670)

(670)

–

–

(1,017)

(1,017)

–

–

–

–

–

–

–

–

TOTaL
$’000

(573)

(573)

(1,687)

(1,687)

faIR vaLuE
The Group uses the following hierarchy for determining and disclosing the fair value of financial instruments by valuation technique:

Level 1 – quoted (unadjusted) prices in active markets for identical assets or liabilities; 
Level 2 – other techniques for which all inputs that have a significant effect on the recorded fair value that are not based on observable market data; and 
Level 3 – techniques that use inputs that have a significant effect on the recorded fair value that are not based on observable market data.

As at 30 June 2012, the Group held the following financial instruments carried at fair value in the statement of financial position:

LEvEL 1
$’000

LEvEL 2
$’000

LEvEL 3
$’000

TOTaL
$’000

yEaR ENDED 30 JuNE 2012

financial assets

Listed investments

Unlisted investments

financial liabilities

Derivative instruments:

Interest rate swaps

yEaR ENDED 30 JuNE 2011

financial assets

Listed investments

Unlisted investments

financial liabilities

Derivative instruments:

Interest rate swaps

3

–

3

–

–

4

–

4

–

–

–

–

–

(573)

(573)

–

–

–

(1,687)

(1,687)

–

2,001

2,001

–

–

–

2,001

2,001

–

–

3

2,001

2,004

(573)

(573)

4

2,001

2,005

(1,687)

(1,687)

A sensitivity analysis of the valuation inputs for Level 3 balances has been provided in Note 14(iv).

Quoted market price represents the fair value determined based on quoted prices on active markets as at the reporting date without any deduction 
for transaction costs. The fair value of the listed equity investments are based on quoted market prices.

For financial instruments not quoted in active markets, the Group uses valuation techniques such as present value techniques, comparison to similar 
instruments for which market observable prices exist and other relevant models used by market participants. These valuation techniques use both 
observable and unobservable market inputs.

Financial instruments that use valuation techniques with only observable market inputs or unobservable inputs that are not significant to the overall 
valuation include interest rate swaps, forward commodity contracts and foreign exchange contracts not traded on a recognised exchange.

Reconciliation of Level 3 fair value movements:

Opening balance

Additions – as consideration received on business disposal

Closing balance

CONSOLIDaTED

2012 
$’000

2,001

–

2,001

2011 
$’000

–

2,001

2,001

Prime media GrouP AnnuAl RepoRt 2012

49

CONSOLIDaTED

2012 
$’000

2011 
$’000

268,846

253,184

725

3,927

420

3,394

273,498

256,998

725

725

1,329

2,598

3,927

10,496

(10)

10,486

43,842

3,345

113

1,351

48,651

367

16,871

420

420

1,310

2,084

3,394

11,566

(18)

11,548

41,065

3,210

665

734

45,674

311

16,942

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

4

INCOmE aND EXpENSES

INCOmE aND EXpENSES fROm CONTINuING OpERaTIONS

INCOmE

(a) 
Advertising revenue

Finance income

Other revenue

Breakdown of finance income:

Interest received – other persons

Breakdown of other income:

Government grants

Other revenues

(B)  fINaNCE EXpENSES
Interest expense – other persons

Effective interest rate adjustments

(C)  EmpLOyEE BENEfIT EXpENSE
Wages and salaries

Superannuation expense

Share based payments expense

Other employee benefits expense

(D)  OThER EXpENSES 
Bad and doubtful debts – trade debtors

Minimum lease payments – operating leases

50

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

5

INCOmE TaX

INCOmE TaX EXpENSE

(a)  
The major components of income tax expense are:

Statement of comprehensive income

Current income tax

– Current income tax charge

– Adjustments in respect of current income tax of previous years

– Losses not recognised

Deferred income tax

– Relating to origination and reversal of temporary differences

– Adjustments in respect of deferred income tax of previous years

– Net DTA not previously recognised due to accumulated loss position of subsidiary

– Income tax expense/(benefit) on discontinuing operations

CONSOLIDaTED

2012 
$’000

2011 
$’000

14,324

(964)

–

83

408

(611)

–

7,760

(933)

13

4,656

215

(581)

(63)

Income tax expense reported in the statement of comprehensive income

13,240

11,067

(B)   amOuNTS ChaRGED OR CREDITED DIRECTLy TO EquITy
Deferred income tax related to items charged or credited directly to equity

– Foreign currency translation

(C)  

 NumERICaL RECONCILIaTION BETwEEN aGGREGaTE TaX EXpENSE  
RECOGNISED IN ThE STaTEmENT Of COmpREhENSIvE INCOmE aND  
TaX EXpENSE CaLCuLaTED pER ThE STaTuTORy INCOmE TaX RaTE

A reconciliation between tax expense and the product of accounting profit before income tax  
multiplied by the Group’s appropriate income tax rate is as follows:

– Profit before tax from continuing operations

– (Loss) before tax from discontinuing operations

Total accounting profit/(loss) before income tax

–

–

(237)

(237)

40,922

–

40,922

39,255

(959)

38,296

Prima facie tax expense/(benefit) on accounting profit at the Group’s statutory rate of 30% (2011: 30%)

12,277

11,489

Non temporary differences

– Expenses not deductible for tax

– Impairment expense not deductible for tax

– Adjustments in respect of current income tax of previous years

– Income not assessable for tax

– De-recognition of DTA on capital losses

– DTA on income tax losses not previously recognised

– Foreign tax rate adjustment

aggregate income tax expense

aggregate income tax expense attributable to:

– Continuing operations

– Discontinuing operations

556

1,595

(553)

(66)

98

(607)

(60)

1,213

–

(719)

(354)

69

(568)

–

13,240

11,130

13,240

–

13,240

11,067

63

11,130

Prime media GrouP AnnuAl RepoRt 2012

51

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

5

INCOmE TaX (CONTINUED)

CONSOLIDaTED

2012 
$’000 
CuRRENT 
INCOmE TaX

2012 
$’000 
DEfERRED 
INCOmE TaX

2011 
$’000 
CuRRENT 
INCOmE TaX

2011 
$’000 
DEfERRED 
INCOmE TaX

(D)   RECOGNISED DEfERRED TaX aSSETS aND LIaBILITIES
Opening balance

Charged to income

Charged to equity

Other payments and utilisation of tax losses

Closing balance

Tax expense in statement of comprehensive income

Amounts recognised in the statement of financial position:

Deferred tax asset

Deferred tax liability

(3,077)

(13,360)

–

6,202

(10,235)

8,052

120

–

(496)

7,676

13,240

7,676

–

7,676

Deferred income tax as at 30 June relates to the following:

Deferred tax liabilities

Leased assets

Prepaid expenses deductible for tax

Fair value of television licences on acquisition

Set-off of deferred tax assets

Net deferred tax liabilities

Deferred tax assets

Employee Entitlements

Provisions

Expenses not yet deductible for tax

Lease Liabilities

Difference between accounting and tax building write off

Accounting depreciation not yet deductible for tax

Fair value of derivatives

Impairments of investments

Tax losses

Set-off of deferred tax liabilities

Net deferred tax assets

57

(6,841)

(11)

3,718

(3,077)

12,093

(4,289)

248

–

8,052

11,130

8,052

–

8,052

CONSOLIDaTED

2012 
$’000

2011 
$’000

(209)

(622)

(6,690)

(7,521)

7,521

–

1,922

330

2,474

–

1,429

269

172

7,200

1,401

15,197

(7,521)

7,676

(75)

(887)

(6,690)

(7,652)

7,652

–

1,712

195

3,070

56

1,486

191

506

7,200

1,288

15,704

(7,652)

8,052

(E)  
(a) 

INCOmE TaX LOSSES
 Deferred tax assets arising from tax losses of a controlled entity which at balance date are  
recognised as being highly probable of recovery. These losses relate to an entity outside the  
Australian Tax Consolidated Group that is making profits.

(b) 

 Deferred tax assets arising from tax losses of controlled entities not recognised at reporting date  
as realisation of the benefit is not regarded as highly probable

1,396

1,288

18,738

19,305

52

 
Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

TaX CONSOLIDaTION

(i)   Members of the tax consolidated group and the tax sharing arrangements
Effective 1 July 2002, for the purposes of income taxation, Prime Media Group Limited and its 100% owned Australian resident subsidiaries formed a 
tax consolidated group. Prime Media Group Limited is the head entity of the tax consolidated group. Members of the tax consolidated group have 
entered into a tax sharing agreement that provides for the allocation of income tax liabilities between the entities should the head entity default on its 
tax payment obligations. No amounts have been recognised in the financial statements in respect of this agreement on the basis that the possibility of 
default is remote. 

(ii) 

tax effect accounting by members of the consolidated group

Measurement method adopted under uiG 1052 tax consolidation Accounting
The head entity and the controlled entities in the tax consolidated group continue to account for their own current and deferred tax amounts. The Group 
has applied the Group Allocation approach in determining the appropriate amount of current taxes and deferred taxes to allocate to members of the tax 
consolidated group. The current and deferred tax amounts are measured in a systematic manner that is consistent with the broad principles in AASB 112 
Income Taxes. The nature of the tax funding agreement is discussed further below.

In addition to its own current and deferred tax amounts, the head entity also recognises current tax liabilities (or assets) and deferred tax assets arising 
from unused tax losses and unused tax credits from controlled extras in the tax consolidated group.

Nature of the tax funding agreement
Members of the tax consolidated group have entered into a tax funding agreement. The tax funding agreement provides for the allocation of current 
taxes to members of the tax consolidated group in accordance with their taxable income for the period, while deferred taxes are allocated to members 
of the tax consolidated group in accordance with the principles of AASB 112 Income Taxes. Allocations under the tax funding agreement are made at the 
end of each half year.

The allocation of taxes under the tax funding agreement is recognised as an increase/decrease in the subsidiaries’ intercompany accounts with the tax 
consolidated group head company, Prime Media Group Limited. In accordance with UIG 1052: Tax Consolidation Accounting, the group has applied the 
“separate taxpayer within group” approach in determining the appropriate amount of current taxes to allocate to members of the tax consolidated group.

pRImE mEDIa GROup LImITED

2012 
$’000

2011 
$’000

Prime Media Group Limited has recognised the following amounts as tax-consolidation contribution adjustments:

Total increase to inter-company assets of Prime Media Group Limited

18,150

12,483

(f)   TaXaTION Of fINaNCIaL aRRaNGEmENTS (TOfa)
Legislation is in place which changes the tax treatment of financial arrangements, including the tax treatment of hedging transactions. The Group has 
assessed the potential impact of these changes on the Group tax position. No impact has been recognised and no adjustments have been made to the 
deferred tax and income tax balances at 30 June 2012 (2011: $Nil).

Prime media GrouP AnnuAl RepoRt 2012

53

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

6 DISCONTINuED OpERaTIONS

(a)  DETaILS Of OpERaTIONS DISpOSED aND CLOSED DOwN
There were no discontinued operations in the current reporting period. The following operations were discontinued in the previous corresponding 
period.

mOONLIGhT CINEma
On 1 October 2010, the Group completed the sale of Moonlight Cinema, its Australian outdoor cinema operation, to Amalgamated Holdings Limited for 
a disposal sale consideration of $1,627,877, net of selling costs.

ON SITE BROaDCaSTING
(1) On 9 July 2010, the Group completed the sale of its On Site Broadcasting business in New Zealand to Sky Network Television Limited for total 
consideration of A$11,130,375, net of selling costs. The deferred consideration is receivable over a period of 4 years to 30 June 2014 and the amount 
earned is contingent upon the amount of profit earned under various contracts transferred as part of the sale. 

The consideration comprised of the following:

Cash consideration

Deferred Contingent Consideration, at fair value

Total consideration

10,565,375

 565,000

$11,130,375

As at 30 June 2011 the Company revised the fair value of the deferred contingent consideration up by $1,181,000, on completion of a detailed review of 
the forecast profits expected from the contracts transferred as part of the sale.

(2) On 28 October 2010, the Group completed the sale of its On Site Broadcasting business in Australia to Gearhouse Broadcast Pty Ltd for a total 
consideration of $10,314,993, net of selling costs.

The consideration comprised of the following:

Cash consideration

Shares issued in Gearhouse Broadcast Pty Limited (unlisted) at fair value

Deferred Contingent Consideration, at fair value

Total consideration

8,314,993

2,000,000

–

$10,314,993

A component of the sale consideration is a $3,000,000 subordinated loan advanced by the Company to the purchaser and repayable between 
31 December 2012 and 31 December 2014. The loan repayment amount is contingent upon the financial performance of the business from the date of 
the sale to 31 December 2014. As at 30 June 2011 the loan repayment amount had been formally reduced to $1,187,005. The company is carrying this 
deferred contingent consideration receivable at a fair value of nil.

pRImE DIGITaL mEDIa
Effective 30 June 2011, the Company exited the Prime Digital Media business and has disclosed the results of the Prime Digital Media business as 
discontinued operations.

(B) 

 fINaNCIaL pERfORmaNCE Of OpERaTIONS DISpOSED,  
CLOSED DOwN OR hELD fOR SaLE

Revenue

Expenses

Loss attributable to discontinued operations before tax 

Income tax (expense)/benefit

Loss attributable to discontinued operations after tax

Minority interest in discontinued operations

Loss from discontinuing operations attributable to members of parent entity

Loss per share (cents per share)

Basic from discontinued operations

Diluted from discontinued operations

Discontinuing operations includes Broadcast Production Services, On Site Broadcasting, Moonlight Cinema, 
Prime Media Singapore and Prime Digital Media.

(C)  CaSh fLOw INfORmaTION – DISCONTINuED OpERaTIONS
Net cash (outflow) from operating activities

Net cash inflow/(outflow) from investing activities

Net cash (outflow)/inflow from financing activities

Net cash generated by discontinued operations

54

CONSOLIDaTED

2012 
$’000

2011 
$’000

–

–

–

–

–

–

–

–

–

–

–

–

–

7,098

(8,057)

(959)

(63)

(1,022)

–

(1,022)

(0.3)

(0.3)

(7,608)

18,256

(7,309)

3,339

 
 
 
Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

(D)  LOSS ON DISpOSaL
Cash

Shares received at fair value

Fair value of deferred consideration

Total disposal consideration

Less net assets disposed of

Loss on disposal before income tax

Income tax expense

Loss on disposal after income tax

(E)  NET CaSh INfLOw fROm DISpOSaL
Cash and cash equivalents consideration

Less cash and cash equivalents balance disposed of

Reflected in the consolidated statement of cash flows

7 EaRNINGS pER ShaRE

2012 
$’000

2011 
$’000

–

–

–

–

–

–

–

–

–

–

–

20,508

2,000

565

23,073

(23,656)

(583)

240

(343)

20,508

–

20,508

Basic earnings per share amounts are calculated by dividing net profit for the year attributable to ordinary equity holders of the parent by the weighted 
average number of ordinary shares outstanding during the year.

Diluted earnings per share amounts are calculated by dividing the net profit attributable to ordinary equity holders of the parent by the weighted average 
number of ordinary shares outstanding during the year plus the weighted average number of ordinary shares that would be issued on the conversion of 
all the dilutive potential ordinary shares into ordinary shares.

The following reflects the income and share data used in the basic and diluted earnings per share computations: 

(a)   EaRNINGS uSED IN CaLCuLaTING EaRNINGS pER ShaRE
Net Profit attributable to ordinary equity holders of the parent from continuing operations

Net loss attributable to ordinary equity holders of the parent from discontinuing operations

Net Profit attributable to ordinary equity holders of the parent

Earnings used in calculating basic and diluted earnings per share

(B)   wEIGhTED avERaGE NumBER Of ShaRES
Weighted average number of ordinary shares used in calculating basic earnings per share:

Effect of dilution:

Share options

CONSOLIDaTED

2012 
$’000

2011 
$’000

27,682

–

27,682

27,682

28,188

(1,022)

27,166

27,166

2012 
NumBER Of
ShaRES

2011 
NumBER Of
ShaRES

366,330,303

366,330,303

–

–

adjusted weighted average number of ordinary shares used in calculating diluted earnings per share 

366,330,303

366,330,303

There are nil share options (2011: Nil) excluded from the calculations of diluted earnings per share that could potentially dilute basic earnings per share in 
the future because they are anti-dilutive.

There have been no other transactions involving ordinary shares or potential ordinary between the reporting date and the completion of the financial 
statements.

(C)   INfORmaTION ON ThE CLaSSIfICaTION Of SECuRITIES 

EquITy SETTLED ShaRE BaSED paymENTS
Equity settled share based payments granted to employees (including KMP) as described in Note 30 are considered to be potential ordinary shares 
and have been included in the determination of diluted earnings per share to the extent they are dilutive. These options have not been included in the 
determination of basic earnings per share.

Prime media GrouP AnnuAl RepoRt 2012

55

 
Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

7 EaRNINGS pER ShaRE (CONTINUED)

To calculate earnings per share amounts for the core continuing operations, the weighted average number of ordinary shares for both basic and diluted 
amounts is as per the table above. The following table provides the profit figure used as the numerator: 

(D)   pROfIT fROm CONTINuING OpERaTIONS EXCLuDING SpECIfIC ITEmS
Reported profit after tax from continuing operations (refer Statement of comprehensive income)

– Fair value change in derivatives

– Fair value change in receivable – deferred contingent consideration

– Transfer of foreign currency translation reserve to profit and loss

– Impairment of radio broadcasting licences

– Loss on sale of investments

– Provision for decommissioning costs

– Redundancies

– Income tax expense/(benefit) related to specific items

CONSOLIDaTED

2012 
$’000

2011 
$’000

27,682

(1,115)

(234)

–

5,316

345

492

571

163

28,188

(1,333)

(1,181)

995

–

–

–

198

340

profit after tax from continuing operations before specific items attributable to members of  
prime media Group Limited

33,220

27,207

8 DIvIDENDS paID aND pROpOSED

CONSOLIDaTED

2012 
$’000

2011 
$’000

12,089

7,693

8,792

20,881

5,129

12,822

12,089

8,792

ThE GROup

2012 
$’000

2011 
$’000

23,344

9,387

–

32,731

26,685

2,608

–

29,293

(5,181)

27,550

(3,768)

25,525

current year interim

(a)   RECOGNISED amOuNTS
Declared and paid during the year
(i) 
Franked dividends 3.3 cents per share (2011: 2.1 cents) – ordinary shares
(ii) 
Franked dividends 2.4 cents per share (2011: 1.4 cents) – ordinary shares

previous year final

(B)   uNRECOGNISED amOuNTS
(i) 
Franked dividends 3.3 cents per share (2011: 2.4 cents) – ordinary shares

current year final

(C)   fRaNKING CREDIT BaLaNCE
The amount of franking credits available for the subsequent financial year are:

Franking account balance as at the end of the financial year at 30% (2011: 30%)

Franking credits that will arise from the payment of income tax payable as at the end of the financial year

Franking debits that will arise from the payment of dividends as at the end of the financial year 

The amount of franking credits available for future reporting periods

Impact on the franking account of dividends proposed or declared before the financial report was authorised  
for issue but not recognised as a distribution to equity holders during the period

(D)  TaX RaTES
The tax rate at which paid dividends have been franked is 30% (2011: 30%). Dividends proposed will be franked  
at the rate of 30% (2011: 30%).

56

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

9 CaSh aND ShORT-TERm DEpOSITS

Cash balance comprises:

Cash at bank and on hand

Closing cash balance

CONSOLIDaTED

2012 
$’000

2011 
$’000

8,916

8,916

19,374

19,374

Cash at bank earns interest at floating rates based on daily bank deposit rates. The carrying amounts of cash and cash equivalents represent fair value.

At 30 June 2012 the Group had available $76 million (2011: $110 million) of undrawn committed borrowing facilities in respect of which all conditions 
precedent had been met.

RECONCILIaTION Of ThE NET pROfIT afTER TaX  
TO ThE NET CaSh fLOwS fROm OpERaTIONS
Net profit/(loss) after income tax

Non-cash adjustment for:

Depreciation and amortisation 

Amortisation of program rights

Provision for doubtful debts

Net loss on disposal of property, plant and equipment

(Gain)/loss on sale of financial asset

Transfer of foreign currency translation reserve to profit and loss

Net gain MTM derivatives

Impairment of intangibles and goodwill

Impairment of investments

Share of losses of associates

Share based payments expense

Changes in assets and liabilities

(Increase) in trade and other receivables

Decrease/(increase) in deferred tax assets

(Increase) in prepayments

Increase/(decrease) in trade and other payables

Increase in tax provision

Increase/(decrease) in interest bearing liabilities

(Decrease)/increase in provisions

Net cash flow from operating activities

CONSOLIDaTED

2012 
$’000

2011 
$’000

27,682

27,166

10,771

10,190

616

367

78

345

367

(1,115)

5,316

2

1,198

113

(8,135)

415

(223)

3,656

7,333

647

(895)

48,538

832

314

656

(34)

995

(1,333)

–

–

586

665

(2,034)

3,849

(310)

(2,259)

3,564

(2,070)

(6,358)

34,419

Prime media GrouP AnnuAl RepoRt 2012

57

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

10 TRaDE aND OThER RECEIvaBLES

CuRRENT
Trade receivables

Allowance for impairment loss

Deferred contingent consideration

Other receivables

Related party receivables

– Loans to executives

– Other related parties

Carrying amount of trade and other receivables

CONSOLIDaTED

2012 
$’000

2011 
$’000

53,811

(701)

53,110

165

6,883

–

1,141

61,299

47,944

(652)

47,292

1,285

4,446

130

1,234

54,387

(a)  aLLOwaNCE fOR ImpaIRmENT LOSS
Trade receivables are carried at original invoice amount less an allowance for any uncollectible debts. Credit terms for advertisers, generally 30 – 45 days, 
are extended based upon an assessment of the credit standing of each customer. An allowance for impairment loss is made when there is objective 
evidence that the Group will not be able to collect the debt. Bad debts are written off when identified. No individual amount within the impairment 
allowance is material.

Due to the short term nature of these receivables, their carrying value is assumed to approximate their fair value.

The maximum exposure to credit risk is the fair value of receivables. Collateral is not held as security, nor is it the Group’s policy to transfer (on-sell) 
receivables to special purpose entities.

Movement in the provision for impairment loss in relation to trade receivables was as follows:

at July 1

Charge for the year

Amounts written off

At June 30

CONSOLIDaTED

2012 
$’000

652

310

(261)

701

2011 
$’000

875

20

(243)

652

At 30 June, the ageing analysis of trade receivables is as follows:

2012

2011

TOTaL 
DayS

53,811

47,944

0-30 
DayS

26,211

24,281

31-60 
DayS 

31-60 
DayS pDNI*

61-90 
DayS CI*

61-90 
DayS pDNI*

+91 
DayS CI*

23,740

21,422

1,030

 999

–

13

2,129

733

701

496

*   Considered impaired (‘CI’), Past due not impaired (‘PDNI’)

Receivables past due but not considered impaired incorporate those customers on payment plans or those with a good payment history for which we 
expect payment in the short term. For each client, credit has been stopped until full payment is made. Each operating unit has been in direct contact with 
the relevant debtor and is satisfied that payment will be received in full.

Other balances within trade and other receivables do not contain impaired assets and are not past due. It is expected that these other balances will be 
received when due.

(B)   RELaTED paRTy RECEIvaBLES
For terms and conditions of related party receivables refer to Notes 29 and 30.

58

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

(C)   fOREIGN EXChaNGE aND INTEREST RaTE RISK
Detail regarding foreign exchange and interest rate risk exposure is disclosed in Note 3. 

NON-CuRRENT
Deferred contingent consideration

Sundry receivables

Related party receivables

– Loans to executives

– Other related parties

Carrying amount of non-current receivables

CONSOLIDaTED

2012 
$’000

2011 
$’000

–

126

–

45

171

487

–

140

45

672

Related parties receivables are interest bearing and have no fixed repayment terms. The directors of the parent entity review the interest rates applicable 
to these receivables on an annual basis, based on the prevailing cost of debt incurred by the parent entity.

All amounts are receivable in Australian dollars and are not considered past due or impaired.

For the terms and conditions relating to KMP refer to Note 30.

(D)   faIR vaLuE aND CREDIT RISK
The fair values of non-current receivables approximate their carrying value.

(E)   fOREIGN EXChaNGE aND INTEREST RaTE RISK
Detail regarding foreign exchange and interest rate risk exposure is disclosed in Note 3.

(f)   CREDIT RISK
The maximum exposure to credit risk at the reporting date is the higher of the carrying value and fair value of each class of receivables. No collateral is 
held as security.

11 OThER aSSETS

Current

Prepayments

Non-current

Prepayments

CONSOLIDaTED

2012 
$’000

2011 
$’000

2,057

1,265

2,001

1,099

Prime media GrouP AnnuAl RepoRt 2012

59

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

12 INvESTmENTS IN aSSOCIaTES

 INvESTmENT DETaILS

(a) 
unlisted

Mildura Digital Television Pty Limited (refer to Note 19)

Prime Digitalworks Pty Limited

West Digital Television Pty Limited

West Digital Television No2 Pty Limited

West Digital Television No3 Pty Limited

West Digital Television No4 Pty Limited

WA SatCo Pty Limited

Broadcast Transmission Services Pty Limited-

Total Investments in associates

CONSOLIDaTED

2012 
$’000

2011 
$’000

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(B)    ThE CONSOLIDaTED ENTITy haS a maTERIaL 
INTEREST IN ThE fOLLOwING ENTITIES:

unlisted

Mildura Digital Television Pty Limited

destra Corporation Limited (1)

West Digital Television Pty Limited

West Digital Television No2 Pty Limited

West Digital Television No3 Pty Limited

West Digital Television No4 Pty Limited

WA SatCo Pty Limited

Broadcast Transmission Services Pty Limited

OwNERShIp INTEREST

CONTRIBuTION TO NET pROfIT

2012
%

2011
%

2012
$’000

2011
$’000

50%

44%

50%

50%

50%

50%

50%

33%

50%

44%

50%

50%

50%

50%

50%

33%

(604)

–

(594)

–

–

–

–

–

(586)

–

–

–

–

–

–

–

(1,198)

(586)

(1)  The Group’s investment in destra Corporation Limited was impaired to Nil during 2009. As such no further share of losses are taken up in the Group accounts.

(C)    mOvEmENTS IN ThE CaRRyING amOuNT Of  
ThE GROup’S INvESTmENT IN aSSOCIaTES

At July 1

Loan funds advanced (1)

Share of losses after income tax

Provision for loan funds still to be paid to associate (refer to Note 19)

At June 30

CONSOLIDaTED

2012 
$’000

2011 
$’000

–

325

(1,198)

873

–

80

299

(586)

207

–

(1)  Reflects loan funds advanced to associates under short term loan arrangement or in accordance with requirements of shareholder agreements. These payments are deemed 

to be part of the Investment in Associates for the purposes of equity accounting.

60

 
Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

(D)  SummaRISED fINaNCIaL INfORmaTION
The following table illustrates summarised financial information relating to the Group’s associates  

Extracts from associates’ balance sheets:

Current assets

Non-current assets

Current liabilities

Non-current liabilities

Net liabilities

Share of the associates net liabilities accounted for using the equity method:

Net liabilities

Extracts from associates’ statements of comprehensive income:

Revenue

Net losses

Share of the associates profits or losses accounted for using the equity method:

Loss before income tax

Income tax expense

Loss after income tax

CONSOLIDaTED

2012 
$’000

2011 
$’000

3,674

354

4,028

(7,240)

(4,743)

(11,983)

(7,955)

460

483

943

(2,345)

-

(2,345)

(1,402)

(3,977)

(701)

1,154

(2,395)

(1,198)

–

(1,198)

936

(1,172)

(586)

–

(586)

Prime media GrouP AnnuAl RepoRt 2012

61

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

13 INvESTmENTS IN SuBSIDIaRIES aND fINaNCIaL aSSETS

CLOSED GROup CLaSS ORDER DISCLOSuRES 

ENTITIES SuBJECT TO CLaSS ORDER RELIEf
Pursuant to Class Order 98/1418, relief has been granted to Prime Television (Holdings) Pty Limited, Prime Television (Southern) Pty Limited, Prime 
Television (Victoria) Pty Limited, Prime Television (Northern) Pty Limited, Golden West Network Pty Limited, Prime Television Investments Pty Limited and 
Prime Radio (Holdings) Pty Limited from the Corporations Act 2001 requirements for preparation, audit and lodgement of their financial reports.

As a condition of the Class Order, Prime Media Group Limited and its 100% owned Australian resident subsidiaries entered into a Deed of Cross 
Guarantee on 17 October 2006 (the “Closed Group”). The effect of the deed is that Prime Media Group Limited has guaranteed to pay any deficiency in 
the event of winding up of any of the controlled entities within the Closed Group. The controlled entities within the Closed Group, listed below, have also 
given a similar guarantee in the event that Prime Media Group Limited is wound up.

COuNTRy Of 
INCORpORaTION

EquITy INTEREST

2012
%

2011
%

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

–

–

NamE

Prime Television (Holdings) Pty Limited

Zamojill Pty Limited

Prime Television (Southern) Pty Limited

Prime Television (Northern) Pty Limited

Prime Television (Victoria) Pty Limited

Prime Properties (Albury) Pty Limited

Prime Television Digital Media Pty Limited

Prime Television (Investments) Pty Limited

Golden West Network Pty Limited

Mining Television Network Pty Limited

Telepro Pty Limited

Golden West Satellite Communications Pty Limited

135 Nominees Pty Limited

Mid-Western Television Pty Limited

Geraldton Telecasters Pty Limited

Prime Radio (Cairns) Pty Limited

Prime Radio (Townsville) Pty Limited

Prime Radio (Barrier Reef) Pty Limited

Prime Radio (Rockhampton) Pty Limited

Prime Radio (Gladstone) Pty Limited

Prime Radio (Mackay) Pty Limited

Prime Radio (Holdings) Pty Limited

Prime Radio (Cairns-AM) Pty Limited

Prime Radio (Mackay-AM) Pty Limited

AMI Radio Pty Limited

Hot 91 Pty Limited

Prime Digital Media Pty Limited

Fireback Digital Pty Limited

Prime Media Developments Pty Limited

Prime Digitalworks Pty Limited

Prime Media Broadcasting Pty Limited

Prime Media Communications Pty Limited

Prime Growth Media Pty Limited

Prime Media Group Services Pty Limited

POP Digital Media Pty Limited

Prime New Media Investments Pty Limited

Seven Affiliate Sales Pty Limited

62

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

The consolidated statement of comprehensive income and statement of financial position of the entities which are members of the “Closed Group” 
are as follows:

(a)   CONSOLIDaTED STaTEmENT Of COmpREhENSIvE INCOmE 

Operating profit/(loss) before income tax

Income tax expense attributable to operating profit/(loss)

Operating profit/(loss) after tax

Retained profits at beginning of the financial year

Dividends provided for or paid

Retained profits at end of the financial period

(B)  CONSOLIDaTED BaLaNCE ShEET

Current assets

Cash and cash equivalents

Trade and other receivables

Intangible assets

Prepayments

Total current assets

Non-current assets

Receivables

Investments in available-for-sale financial assets

Other financial assets and subsidiaries

Property, plant and equipment

Intangible assets

Deferred tax assets

Other assets

Total non-current assets

Total assets

Current liabilities

Trade and other payables

Interest bearing loans and borrowings

Current tax liabilities

Provisions

Derivative financial instruments

Total current liabilities

Non-current liabilities

Trade and other payables

Interest bearing loans and borrowings

Provisions

Total non-current liabilities

Total liabilities

Net assets

Equity

Parent entity interest

Contributed equity

Reserves

Accumulated losses

Total equity

CLOSED GROup

2012 
$’000

36,948

(12,534)

24,414

(65,404)

(20,881)

(61,871)

2011 
$’000

37,870

(11,666)

26,204

(78,786)

(12,822)

(65,404)

CLOSED GROup

2012 
$’000

2011 
$’000

8,210

60,652

400

2,055

71,317

35,615

6

114,964

49,971

226,840

4,071

1,265

432,732

504,049

60,820

1,629

9,387

2,567

573

74,976

54,809

123,896

480

179,185

254,161

249,888

18,749

52,107

616

1,909

73,381

36,585

7

118,093

51,251

228,828

4,308

1,100

440,172

513,553

56,640

627

3,495

2,255

1,687

64,704

49,729

152,823

433

202,985

267,689

245,864

310,262

1,497

(61,871)

249,888

310,262

1,381

(65,779)

245,864

Prime media GrouP AnnuAl RepoRt 2012

63

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

14 INvESTmENTS – avaILaBLE-fOR-SaLE fINaNCIaL aSSETS

Investments at fair value:

Available for sale financial assets:

Shares in uncontrolled entities (quoted) (i)

Investments at cost:

Shares in uncontrolled entities (unquoted) (ii)

Investments at fair value:

Shares in uncontrolled entities (unquoted) (iii)

CONSOLIDaTED

2012 
$’000

2011 
$’000

3

3

2,001

2,007

4

3,133

2,001

5,138

Available-for-sale investments consist of investments in ordinary shares, and therefore have no fixed maturity date or coupon rate.

(i)  quOTED EquITy ShaRES 
The fair value of the listed available-for-sale investments has been determined directly by reference to published price quotations in an active market. 

There are no individually material investments.

(ii)  uNquOTED EquITy ShaRES aT COST
Investments in shares of unlisted entities are carried at cost where fair value cannot be reliably measured. The financial instruments held are shares of an 
entity that has a small shareholder base and a relatively stable share register with few exchanges of shareholdings

On 30 November 2011, the Group sold its interest in TransACT Communications Pty Limited. Proceeds received from this sale were $2,785,000, resulting 
in a loss on sale of $345,000.

(iii)  uNLISTED ShaRES aT faIR vaLuE
The fair value of the unquoted available-for-sale investments has been estimated using valuation techniques based on assumptions, which are outlined 
in Note 2(F), that are not supported by observable market information. Management believes the estimated fair value resulting from the valuation 
techniques and recorded in the statement of financial position and the related changes in fair value recorded in other comprehensive income are 
reasonable and the most appropriate at the reporting date. A reconciliation of the movement during the year is as follows:

Investments at fair value:

Opening balance

Additions – as consideration received on business disposal

Closing balance

CONSOLIDaTED

2012 
$’000

2011 
$’000

2,001

–

2,001

–

2,001

2,001

(iv)  vaLuaTION SENSITIvITy
Management has estimated the potential effect of using reasonably possible alternatives as inputs to the valuation and has quantified this as a reduction 
in fair value of approximately $438,000 using less favourable assumptions and an increase in fair value of approximately $837,000 using more favourable 
assumptions, i.e. change in Enterprise Value (EV) / EBITDA multiples of 0.5 in either direction.

ImpaIRmENT ON avaILaBLE-fOR-SaLE fINaNCIaL INvESTmENTS
For available-for-sale financial investments, the Group assesses at each reporting date whether there is objective evidence that an investment or a group 
of investments is impaired. Refer to Note 2(L) for of objective evidence.

64

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

15 pROpERTy, pLaNT aND EquIpmENT

CONSOLIDaTED

Freehold land – at cost

Leasehold land – at cost(i)

Total Land

Buildings on freehold land – at cost

Less: Accumulated depreciation

Buildings on leasehold land – at cost(i)

Less Accumulated amortisation

Buildings on freehold land – at recoverable value

Less: Accumulated depreciation

Total Land and Buildings

Leasehold Improvements – at cost

Less: Accumulated amortisation

Plant and Equipment – at cost

Less: Accumulated depreciation and impairment

Plant and Equipment under lease – at cost

Less: Accumulated amortisation

Motor Vehicles – at cost

Less: Accumulated depreciation

Total written down amount

2012 
$’000

916

197

1,113

2,049

(1,209)

840

10,286

(3,308)

6,978

2,112

(596)

1,516

10,447

3,954

(1,884)

2,070

139,252

(105,304)

33,948

4,907

(1,411)

3,496

71

(46)

25

2011 
$’000

916

197

1,113

2,049

(1,159)

890

10,286

(3,051)

7,235

2,112

(542)

1,570

10,808

3,877

(1,584)

2,293

133,177

(98,878)

34,299

4,935

(1,102)

3,833

61

(36)

25

49,986

51,258

(i)   Includes land located in the Australian Capital Territory, under the ACT legislation, the land has a 99-year lease period, and also includes Leasehold Strata Units located in 

Sydney, which are held under a 99 year lease. 

Prime media GrouP AnnuAl RepoRt 2012

65

 
 
Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

15 pROpERTy, pLaNT aND EquIpmENT (CONTINUED)

(a)  RECONCILIaTIONS  
Reconciliations of the carrying amounts of property, plant and equipment at the beginning and end of the current financial year.  

CONSOLIDaTED

2012 
$’000

916

–

916

197

1,113

2,460

–

(104)

2,356

7,235

–

(257)

6,978

9,334

2,293

71

7

(1)

(300)

2,070

34,299

7,885

(7)

(94)

(8,135)

33,948

3,833

–

(10)

(327)

3,496

37,444

25

10

–

(10)

25

2011 
$’000

1,147

(231)

916

197

1,113

3,282

(710)

(112)

2,460

7,352

140

(257)

7,235

9,695

2,272

296

5

(11)

(269)

2,293

34,699

7,101

(81)

(1,054)

(6,366)

34,299

3,590

645

(98)

(304)

3,833

38,132

31

9

(9)

(6)

25

freehold land 

Carrying amount at beginning

Disposals

Leasehold land

Buildings on freehold land

Carrying amount at beginning

Disposals

Depreciation expense

Buildings on leasehold land

Carrying amount at beginning

Additions

Depreciation expense

Total Buildings

Leasehold improvements

Carrying amount at beginning

Additions

Classification transfer

Disposals

Depreciation expense

plant and equipment

Carrying amount at beginning

Additions

Classification transfer

Disposals

Depreciation expense

plant and equipment under lease

Carrying amount at beginning

Additions

Disposals

Amortisation expense

Total plant and equipment

motor vehicles

Carrying amount at beginning

Additions

Disposals

Depreciation expense

(B)  aSSETS pLEDGED aS SECuRITy 
All plant and equipment under lease is pledged as security for the associated lease liabilities.

66

 
 
  
Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

16 GOODwILL aND INTaNGIBLE aSSETS

program Rights – at cost 

Less Accumulated amortisation

Total program Rights

Goodwill – at cost 

Less Accumulated impairment losses

Total Goodwill

Broadcast Licences and associated Rights – at cost 

Less Accumulated impairment losses

Total Broadcast Licences and associated Rights

Infrastructure access Licence – at cost 

Less Accumulated amortisation

Total Infrastructure access Licence

Business Software and Development Costs – at cost 

Less Accumulated amortisation

Total Business Software and Development Costs

Website Development Costs – at cost 

Less Accumulated amortisation

Total website Development Costs

Total written down amount

RECONCILIaTIONS 
Goodwill on acquisition

Carrying amount at beginning

Impairment expense

Broadcast licences

Carrying amount at beginning

Impairment expense

program Rights

Carrying amount at beginning

Amortisation expense

Infrastructure access Licence

Carrying amount at beginning

Additions

Amortisation expense

Business Software and Development Costs

Carrying amount at beginning

Additions

Amortisation expense

web Site Development Costs

Carrying amount at beginning

Additions

Classification transfer

Amortisation expense

Disposals

CONSOLIDaTED

2012 
$’000

4,000

(2,800)

1,200

18,530

(15,048)

3,482

250,100

(35,431)

214,669

2,941

(314)

2,627

13,684

(8,643)

5,041

550

(154)

396

2011 
$’000

10,500

(8,684)

1,816

18,530

(14,873)

3,657

250,100

(30,290)

219,810

1,232

–

1,232

10,550

(7,473)

3,077

171

(144)

27

227,415

229,619

3,657

(175)

3,482

219,810

(5,141)

214,669

1,816

(616)

1,200

1,232

1,709

(314)

2,627

3,077

3,133

(1,169)

5,041

27

550

–

(157)

(24)

396

3,657

–

3,657

219,810

–

219,810

2,649

(833)

1,816

–

1,232

–

1,232

3,768

2,180

(2,871)

3,077

–

–

79

(32)

(20)

27

227,415

229,619

Prime media GrouP AnnuAl RepoRt 2012

67

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

16 GOODwILL aND INTaNGIBLE aSSETS (CONTINUED)

(a)   DESCRIpTION Of ThE GROup’S INTaNGIBLE aSSETS aND GOODwILL

(i)   BROaDCaST LICENCES
Television and Radio broadcast licences have been acquired through business combinations and consist of the right to broadcast television and radio 
services to specific market areas. The licences are carried at cost less accumulated impairment losses. The licences are subject to renewal by broadcasting 
authorities in Australia at no significant cost to the Company. The directors have no reason to believe the licences will not be renewed at the end of their 
current legal terms.

(ii)   pROGRam RIGhTS
Program Rights represent the purchased rights to broadcast certain programs at some time in the future. These program rights are amortised to 
the profit and loss over the term of the contract to which the rights relate. The carrying value of the rights is cost less accumulated amortisation and 
impairment losses.

(iii)   GOODwILL
After initial recognition, goodwill acquired in a business combination is measured at cost less any accumulated impairment losses. Goodwill is not 
amortised but is subject to impairment testing on an annual basis or whenever there is indication of impairment (refer to section (B) of this Note).

INfRaSTRuCTuRE aCCESS LICENCE

(iv)  
Infrastructure access licenses represent licences acquired to use transmission facilities for periods up to 10 years. The licences are amortised to the profit 
and loss over the term of the licence.

(v)   BuSINESS SOfTwaRE aND DEvELOpmENT COSTS
Business software and development costs represent the cost to implement a new television sales and traffic software system. Amortisation of the asset 
begins when the development is complete and the asset is available for use. It will be amortised over the period of the expected future benefit. The 
carrying value of the rights is cost less accumulated amortisation and impairment losses.

(vi)   wEB SITE DEvELOpmENT COSTS
Website development costs represent the costs to integrate the PRIME7 and GWN7 broadcast footprint to deliver localised content online and are being 
amortised over a three year period

ImpaIRmENT TESTING Of GOODwILL aND INTaNGIBLE aSSETS wITh INDEfINITE LIvES

(B) 
Broadcast licences acquired through business combinations have been allocated to the following cash-generating units for impairment testing as follows:

•	 Television broadcasting unit; and
•	 Radio broadcasting unit.

Goodwill acquired through business combinations has been allocated to the following cash–generating units for impairment testing as follows:

•	 Television broadcasting unit; and
•	 Radio broadcasting unit.

TELEvISION BROaDCaSTING uNIT

(i) 
On an annual basis management undertakes an assessment of the carrying value of its television broadcasting unit’s intangible assets, which consist of 
both television broadcast licences and goodwill, to test for impairment. On an annual basis management undertakes a value in use calculation using 
cashflow projections as at 30 June 2012 based on financial budgets approved by management covering a 5 year period. The long term forecasts are 
generated using a terminal growth rate of 4% (2011: 4.0%). The discount rate applied to the cash flow projections is 10.4% (2011: 11.8%). The discounted 
cash flows (DCF) valuation of the intangibles assets gives a recoverable amount in excess of the current carrying value.

On a bi-annual basis the Group engages an independent valuer to assess the recoverable amount of its television broadcast licences. The most recent 
valuation was undertaken in September 2010. This valuation supported the carrying values of the television unit’s intangible assets.

(ii)  RaDIO BROaDCaSTING uNIT
On an annual basis management undertakes an assessment of the carrying value of its radio broadcasting unit’s intangible assets, which consist of both 
radio broadcast licences and goodwill, to test for impairment. On an annual basis management undertakes a value in use calculation using cash flow 
projections as at 30 June based on financial budgets approved by management covering a 5 year period. The long term forecasts are generated using a 
terminal growth rate of 3.5% (2011: 4.0%).

The discount rate applied to the cash flow projections is 11.1% (2011: 11.8%). The DCF valuation of the intangibles assets gives a recoverable amount in 
excess of the current carrying value.

On a bi-annual basis the Group engages an independent valuer to assess the recoverable amount of its radio broadcast licences. The most recent 
valuation was undertaken in September 2010. This valuation supported the carrying values of the radio unit’s intangible assets.

68

 
Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

Carrying amount of Intangibles allocated to each of the cash generating units

Television Broadcasting Licences

Radio Broadcasting Licences

Broadcast Licences

Radio broadcasting

Television broadcasting 

Goodwill on acquisition

CONSOLIDaTED

2012 
$’000

2011 
$’000

182,963

31,706

214,669

–

3,482

3,482

182,963

36,847

219,810

175

3,482

3,657

The impairment charge of $5,316,000 was allocated against Goodwill to reduce the carrying amount to nil, and the balance applied to the carrying value 
of the Radio Broadcasting Licences.

(C)  KEy aSSumpTIONS uSED IN vaLuE IN uSE CaLCuLaTIONS
The calculation of value in use for both the television and radio broadcasting licences are most sensitive to the following assumptions:

•	 Discount rates; and
•	 Growth rate used to extrapolate cash flows.

Discount rates – Discount rates represent the current market assessment of the risks specific to each CGU, taking into consideration the time value of 
money and individual risks of the underlying assets that have not been incorporated in the cash flow estimates. The discount rate calculation is based on 
the specific circumstances of the Group and each operating segment and is derived from the weighted average cost of capital (WACC). The WACC takes 
into account both debt and equity. The cost of equity is derived from the expected return on investment by the Group’s investors. The cost of debt is 
based on the interest bearing borrowings the Group is obliged to service. Segment-specific risk is incorporated by applying individual beta factors. The 
beta factors are evaluated annually based on publicly available market data.

Growth rate estimates – Rates are based on published industry research, which is obtained on a regular basis throughout the reporting period.

(D)  SENSITIvITy Of aSSumpTIONS
Television and radio broadcasting are largely fixed cost businesses, so variations in the financial performance are driven by changes in revenue. The entity 
has sophisticated revenue tracking systems that allow management to track current and future revenues on a daily basis which allows actions to be taken 
to combat downward trends in revenues early.

Both television and radio broadcasting is closely regulated in Australia and as such new competitors can only enter the market on issue of new licences 
by the national government after extensive reviews. The economic conditions are monitored closely for indicators that could influence the overall level of 
advertising spending to change significantly.

The most significant area of risk for the economic entity and its cash generating units are those that affect the broadcasting industry as a whole. These 
risks are monitored closely by management.

 TELEvISION BROaDCaSTING

(i) 
For the television broadcasting CGU, the current recoverable value exceeds its current carrying value by more than $250,000,000. 

There are no key assumptions that could reasonably vary and result in recoverable amounts below carrying value.

(ii)  RaDIO BROaDCaSTING
For the radio broadcasting CGU, the current recoverable value approximates carrying value. The valuation of the radio broadcasting is sensitive to any 
negative movements of the assumptions used in this valuation. Any negative movements in the assumption are likely to give rise to impairment charges. 
A review of the carrying value of the radio broadcast assets resulted in an impairment charge of $5,316,000 in the current reporting period (2011: Nil). 
Management has estimated the potential effect of using reasonably possible alternatives as inputs to the valuation and has quantified this as a reduction 
in the carrying amount of approximately $2,263,000 using less favourable assumptions and an increase in the carrying amount of approximately $2,581,000 
using more favourable assumptions i.e. change in the discount rate applied to cash flow projections of 0.5% in either direction.

Prime media GrouP AnnuAl RepoRt 2012

69

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

17 TRaDE aND OThER payaBLES

CuRRENT
Trade payables(i)

Accrued expenses

Accrued employee leave entitlements

(i) Trade payables are non-interest bearing and are normally settled on 30 day terms.

(a)   faIR vaLuES
Due to the short term nature of these payables, their carrying value is assumed to approximate their fair value.

INTEREST RaTE, fOREIGN EXChaNGE aND LIquIDITy RISK

(B)  
Information regarding interest rate, foreign exchange and liquidity risk exposure is set out in Note 3.

18 INTEREST-BEaRING LOaNS aND BORROwINGS

CONSOLIDaTED

2012 
$’000

2011 
$’000

23,313

32,862

5,209

61,384

19,995

32,512

5,077

57,584

CuRRENT
Obligations under finance lease contracts (Note 23(E))

NON-CuRRENT
Obligations under finance lease contracts (Note 23(E))

$200 million secured bank loan (2011: $260 million)

TERmS aND CONDITIONS

maTuRITy

2013

2014 – 2021

2015

CONSOLIDaTED

2012 
$’000

2011 
$’000

1,629

1,629

1,170

122,726

123,896

627

627

2,799

150,024

152,823

BaNK LOaN faCILITy
On 28 October 2011 the Company executed a $200 million bank loan facility with a term of 4 years, repayable in full on expiry. The facility is secured by 
a charge over the assets of the borrower group comprising all wholly owned entities in Australia and New Zealand, but excluding Broadcast Production 
Services Pty Limited and its subsidiaries. Interest is charged at a rate of BBSY plus a margin of between 1.70% and 2.60%.

(a)   faIR vaLuES
The carrying amount of the Group’s current and non-current borrowings approximates their fair value. The fair values have been calculated by discounting 
the expected future cash flows at prevailing market interest rates varying from 5.5% to 6.5% (2011: 5.5% to 8.0%), depending on the type of borrowing.

The parent entity and certain controlled entities have potential financial liabilities which may arise from certain contingencies disclosed in Note 24. 
However the directors do not expect those potential financial liabilities to crystallise into obligations and therefore financial liabilities disclosed in the 
above table are the directors’ estimate of amounts that will be payable by the Group. No material losses are expected and as such, the fair values 
disclosed are the directors’ estimate of amounts that will be payable by the Group.

(B)   INTEREST RaTE, fOREIGN EXChaNGE aND LIquIDITy RISK
Details regarding interest rate, foreign exchange and liquidity risk are disclosed in Note 3.

(C)   DEfauLTS aND BREaChES
During the current and prior years, there were no defaults or breaches on any of the loans.

70

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

19 pROvISIONS

CuRRENT
Redundancy provision

Directors’ retiring provision

Onerous contracts

Provision for losses on associates

Provision for asset decommissioning

NON-CuRRENT
Long service leave

CONSOLIDaTED

2012 
$’000

2011 
$’000

417

206

372

1,080

492

2,567

481

481

603

196

1,249

207

–

2,255

434

434

(a)  mOvEmENTS IN pROvISIONS
Movements in each class of provisions during the financial year are set out below:

At 1 July 2011

Arising during the year

Utilised

Discount Rate Adjustment

at 30 June 2012

Current 2012

Non-current 2012

Current 2011

Non-current 2011

REDuNDaNCy 
pROvISION
$’000

DIRECTORS 
RETIRING 
pROvISION
$’000

ONEROuS 
CONTRaCTS
$’000

pROvISION 
fOR LOSSES ON 
aSSOCIaTES
$’000

pROvISION 
fOR aSSET 
DECOm-
mISSIONING
$’000

LONG SERvICE 
LEavE
$’000

TOTaL
$’000

603

417

(603)

–

417

417

–

417

603

–

603

196

10

–

–

206

206

–

206

196

–

196

1,249

–

(877)

–

372

372

–

372

1,249

–

1,249

207

873

–

–

1080

1080

–

1080

207

–

207

–

637

(145)

–

492

492

–

492

–

–

–

434

47

–

–

481

–

481

481

–

434

434

2,689

1,984

(1,625)

–

3,048

2,567

481

3,048

2,255

434

2,689

(B)   NaTuRE aND TImING Of ThE pROvISIONS

REDuNDaNCy pROvISION

(i) 
The Group has recognised a provision for redundancy in relation to restructuring within the Television operations. The majority of this provision balance at 
30 June 2012 was settled in July 2012.

(ii)  DIRECTOR’S RETIRING pROvISION
Refer to Remuneration Report. The Directors’ Retiring provision was approved by shareholders in November 1997.

(iii)  ONEROuS CONTRaCTS pROvISION
Upon acquisition of Prime Digital Media Pty Limited management identified numerous unavoidable contractual obligations where the value of the 
obligation exceeded the likely economic benefit that will arise from these obligations. As a result management raised a provision for the losses expected 
under these contracts.

As at 30 June 2011 the Group had exited the Prime Digital Media business. The balance of the provision is expected to be settled within 12 months of the 
reporting date.

(iv)  pROvISION fOR LOaN TO aSSOCIaTE
Under the shareholders agreement for Mildura Digital Television Pty Limited the shareholders are required to provide funding to meet the losses of 
the company in proportion to their shareholding. The balance of the provision represents funding owed by the Group to Mildura Digital Television Pty 
Limited as at 30 June 2012.

pROvISION fOR aSSET DECOmmISSIONING

(v) 
The Group has recognised a provision for decommissioning costs for the removal of analogue transmission equipment.

(vi)  LONG SERvICE LEavE
Refer to Note 2(Q) for the relevant accounting policy and a discussion of the significant estimations and assumptions applied in the measurement of 
this provision.

Prime media GrouP AnnuAl RepoRt 2012

71

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

20 CONTRIBuTED EquITy

ISSuED aND paID up CapITaL

(a) 
Ordinary shares fully paid

366,330,303 shares (2011: 366,330,303 shares)

(B)  mOvEmENTS IN ShaRES ON ISSuE 

Ordinary

Beginning of the financial year

Issued during the year

CONSOLIDaTED

2012 
$’000

2011 
$’000

310,262

310,262

2012

2011

NumBER Of 
ShaRES

$’000

NumBER Of 
ShaRES

$’000

366,330,303

310,262

366,330,303

310,262

– shares issued as consideration for equity settled transaction

–

–

–

–

End of the financial year

366,330,303

310,262

366,330,303

310,262

(C)  EquITy SETTLED ShaRE BaSED paymENTS 
Options over ordinary shares:

EmpLOyEE ShaRE SChEmE
During the financial year 1,258,000 performance rights (2011: Nil options) were issued over ordinary shares. 

During the financial year nil performance rights (2011: 1,750,000 options) lapsed, nil performance rights (2011: Nil options) were forfeited and nil 
performance rights (2011: 3,500,000 options) were cancelled by the Company.

At the end of the year there were 1,258,000 (2011: Nil) un-issued ordinary shares in respect of which performance rights were outstanding.

(D)  TERmS aND CONDITIONS Of CONTRIBuTED EquITy

ORDINaRy ShaRES
Holders of ordinary shares have the right to receive dividends as declared and, in the event of winding up the company, to participate in the proceeds 
from the sale of all surplus assets in proportion to the number of and amounts paid up on shares held.

Ordinary shares entitle their holder to one vote, either in person or by proxy, at a meeting of the Company.

(E)  CapITaL maNaGEmENT
Capital includes equity attributable to the equity holders of the parent.

The primary objective of the Group’s capital management is to ensure that it maintains a strong credit rating and healthy capital ratios to support its 
business and maximise shareholder value.

The Group manages its capital structure and has regard for changes in economic conditions. To maintain or adjust the capital structure, the Group may 
adjust the dividend payment to shareholders, return capital to shareholders or issue new shares or sell assets to reduce debt.

During 2012, the Company paid dividends of $20,881,000 (2011: $12,822,000). The Board’s target for dividend payments is 75% of core earnings per share. 
The Board reviews the dividend target as necessary.

The Board and management monitor capital requirements with regard to its banking covenant requirements as well as comparative guidance to 
companies of similar size and nature of operations. 

The key capital management measures that the Company reviews on an ongoing basis are:

Shareholder funds (Net Assets)(1)

Net Debt to EBITDA

Interest Cover to EBITDA

TaRGET

aT BaLaNCE

DaTE

> $135,000,000

$249,502,000

< 3.5

> 3.0

1.7

6.9

(1)  Shareholder Funds have been adjusted to reflect the value of the Licences, as set out in the most recent independent valuation obtained September 2010.

72

  
Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

21 RETaINED EaRNINGS aND RESERvES

General reserve

Employee benefits equity reserve

Accumulated losses

(a)  fOREIGN CuRRENCy TRaNSLaTION 

(i)  NaTuRE aND puRpOSE Of RESERvE   
The foreign currency translation reserve is used to record exchange differences arising from  
the translation of the financial statements of foreign controlled operations. 

(ii)  mOvEmENTS IN RESERvE
Balance at beginning of year

Transfer of foreign currency translation reserve relating to assets held for resale to the statement  
of comprehensive income

Gain / (loss) on translation of overseas controlled entities 

Balance at end of year

(B)  EmpLOyEE BENEfITS EquITy RESERvE

(i)  NaTuRE aND puRpOSE Of RESERvE   
The employee benefits equity reserve is used to record the value of equity benefits provided to employees  
and directors as part of their remuneration. Refer to Note 26 for further details of these plans. 

(ii)  mOvEmENTS IN RESERvE
Balance at beginning of year

Share Based Payment 

Balance at end of year

(C)  GENERaL RESERvE 

(i)  NaTuRE aND puRpOSE Of RESERvE   
This reserve account reflects the value of acquired non-controlling interests in controlled entities after  
the initial control transaction has occurred. 

(ii)  mOvEmENTS IN RESERvE
Balance at beginning of year

Acquisition of non-controlling interest in controlled entities

Balance at end of year

(aCCumuLaTED LOSSES)/RETaINED pROfITS

(D) 
Balance at the beginning of year

Net profit/(loss) attributable to members of Prime Media Group Limited

Total accumulated losses

Dividends provided for or paid

Balance at end of year

CONSOLIDaTED

2012 
$’000

(2,787)

2,822

35

2011 
$’000

(2,787)

2,709

(78)

(150,270)

(157,071)

–

–

–

–

(794)

995

(201)

–

2,709

113

2,822

2,044

665

2,709

(2,787)

–

(2,787)

(157,071)

27,682

(129,389)

(20,881)

(150,270)

(2,787)

–

(2,787)

(171,415)

27,166

(144,249)

(12,822)

(157,071)

Prime media GrouP AnnuAl RepoRt 2012

73

 
 
 
 
 
 
 
Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

22 DERIvaTIvES

Current Liabilities

Interest rate swap contracts

CONSOLIDaTED

2012 
$’000

2011 
$’000

573

1,687

(a) 

INSTRumENTS uSED By ThE GROup

INTEREST RaTE Swap aGREEmENTS
At balance date, the Company had interest rate swap agreements with a notional amount of $95 million, (2011: $95 million) on which it pays a fixed rate of 
6.38% or 6.39% and receives a floating rate of the Bank Bill Swap Rate. The interest rate swap instruments are used to protect part of the Borrowings from 
exposure to floating interest rates. The swaps in place cover 77% (2011: 63%) of the borrowings outstanding at balance date. Swap agreements expired in 
August 2012. The interest rate swaps require settlement of net interest receivable or payable each 90 days. The swaps are measured at fair value and all 
gains and losses are taken to the profit and loss.

INTEREST RaTE RISK

(B) 
Information regarding interest rate risk exposure is set out in Note 3.

(C)  CREDIT RISK
Credit risk arises from the potential failure of counterparties to meet their obligations at maturity of contracts. This arises on derivative financial 
instruments with unrealised gains. Management has arranged to share counterparty risks of contracts across creditworthy third parties.

23 EXpENDITuRE COmmITmENTS

(a)  CapITaL EXpENDITuRE COmmITmENTS
Estimated capital expenditure contracted for at reporting date, but not provided for, payable:

– not later than one year

3,619

8,242

Included in the above disclosed capital commitments at 30 June 2012 is approximately $1 million (2011:  
Approximately $6 million) in expenditure relating to the roll out of digital transmission in Western Australia. The 
Company is entitled to claim government grant income to fund 50% of this expenditure up to a pre-determined cap. 
The amounts disclosed above are the gross amounts before taking into consideration this government funding. 

CONSOLIDaTED

2012 
$’000

2011 
$’000

(B)  LEaSE EXpENDITuRE COmmITmENTS
Operating leases (Continuing Operations Group as lessee):

minimum lease payments

– not later than one year

– later than one year and not later than five years

– later than five years

Aggregate lease income contracted for at reporting date

Operating leases have an average lease term of 3 years for Motor Vehicles, 3 year (+ 3 year options) for building 
leases, and 5-15 years for transmission site access agreements. Motor Vehicle leases are fixed monthly rentals for 
the term of the lease. Building leases are generally fixed for the initial lease term, then subject to CPI adjustments 
if options are taken up. The majority of the transmission sites leases are rentals that are subject to annual CPI 
adjustment. There are no restrictions placed upon the lessee by entering into these leases.

(C)  LEaSE EXpENDITuRE COmmITmENTS
Certain assets owned or under operating leases with excess capacity have been sub-let to third parties. These 
non-cancellable leases have remaining terms of between 1 to 15 years. All leases include clauses to enable upward 
revision of the rental charges on an annual basis according to increases in the Consumer Price Index. 

Operating leases (non-cancellable Group as lessor):

Minimum lease payments receivable

– not later than one year

– later than one year and not later than five years

– later than five years

Aggregate lease income contracted for at reporting date

74

8,118

20,377

13,429

41,924

8,524

21,157

13,724

43,405

1,611

3,468

793

5,872

1,340

2,773

767

4,880

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

(D)    OThER COmmITmENTS COvERING ThE RENTaL Of TEChNICaL EquIpmENT  

uNDER a LONG TERm aGREEmENT

The technical communications equipment that is fundamental to the distribution of the Group TV programming 
and data communications are leased through long term operating leases between 7 and 15 years.

– not later than one year

– later than one year and not later than five years

– later than five years

(E)  fINaNCE LEaSE COmmITmENTS:
– not later than one year

– later than one year and not later than five years

– later than five years

Total minimum lease payments

– future finance charges

Lease Liability

– current liability

– non-current liability

(f)  fINaNCE LEaSE COmmITmENTS aT pRESENT vaLuE:
– not later than one year

– later than one year and not later than five years

– later than five years

Present value of minimum lease payments

CONSOLIDaTED

2012 
$’000

2011 
$’000

7,113

16,716

–

23,829

1,820

1,384

–

3,204

(405)

2,799

1,629

1,170

2,799

1,720

1,079

–

2,799

6,048

24,194

1,529

31,771

897

2,785

420

4,102

(676)

3,426

627

2,799

3,426

857

2,302

267

3,426

Prime media GrouP AnnuAl RepoRt 2012

75

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

24 CONTINGENT LIaBILITIES aND CONTINGENT aSSETS

The details and estimated maximum amounts of contingent liabilities are set out below. The directors are not aware of any circumstance or information 
which would lead them to believe that these liabilities will crystallise and consequently no provisions are provided in the accounts in respect of these 
matters.

LITIGaTION 
In 2005 a group member, Wastar International Pty limited (“WI”), entered into an agreement with Marigold Production (Canada) Inc (“MPCI”) under which 
WI was granted the North American distribution rights to a film under an arrangement which provided for a minimum guaranteed distribution fee of 
US$2 million payable by WI to MPCI, subject to certain contractual conditions being met. WI did not believe those contractual conditions were met and 
therefore did not make payment on receipt of a demand for payment. The directors do not believe the liability exists. There has been no further action 
concerning this unresolved matter over the last 4 years. 

Liabilities not recognised in the balance sheet

GuaRaNTEES
The Group has issued the following guarantee at 30 June 2012:

CONSOLIDaTED

2012 
$’000

2,038

2,038

2011 
$’000

1,862

1,862

a)  It has guaranteed to an unrelated third party the payment of a contractual commitment of WA SatCo Pty Limited, an associate company in which 
the Group holds 50% of the share capital. WA SatCo Pty Limited has entered into a non-cancellable contract for the purchase of satellite services in WA 
for a period of 8 years until 30 June 2020 at the rate of $2,346,192 per annum. In the event that WA SatCo Pty Limited defaults on any payments under 
this contract, the Group may be liable for full payment under the guarantee it has provided. WA Sat Co Pty Limited has simultaneously entered into an 
agreement with the Commonwealth Government which provides for 100% funding of this satellite service for a period of 9 years until 30 June 2020. This 
agreement can be terminated without notice by the Commonwealth Government.  

Maximum potential contingent commitment arising from the above mentioned guarantee:

– Not later than one year

– Later than one year and not later than five years

– Later than five years

Maximum contingent commitments

CONSOLIDaTED

2012 
$’000

2011 
$’000

2,346

9,384

7,038

18,768

2,346

9,384

9,384

21,114

As noted above this entire amount in maximum potential contingent commitment is offset in entirety by government funding.

25 EmpLOyEE BENEfITS aND SupERaNNuaTION COmmITmENTS

EmpLOyEE BENEfITS
The aggregate employee benefit liability is comprised of: 

Accrued annual leave and long service leave (current)

Accrued long service leave (non-current)

NOTES

17

19

CONSOLIDaTED

2012 
$’000

2011 
$’000

5,209

481

5,690

5,077

434

5,511

SupERaNNuaTION BENEfITS
A superannuation plan has been established by the economic entity for the provision of benefits to Australian employees of the economic entity on 
retirement, death or disability. Benefits provided under this plan are based on contributions for each employee and at retirement are equivalent to 
accumulated contributions and earnings. All death and disability benefits are insured with various life assurance companies. Employees contribute various 
percentages of their gross income and the company also contributes at varying rates. The Company’s contributions under the Superannuation Guarantee 
Levy are legally enforceable.

76

 
Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

26 ShaRE BaSED paymENT pLaNS

(a)  RECOGNISED ShaRE BaSED paymENT EXpENSES
The expense recognised for employee services received during the year is shown in the table below:

Expense arising from equity-settled share-based payment transactions

CONSOLIDaTED

2012 
$’000

113

2011 
$’000

665

The share-based payment plan is described below. During the financial year, nil performance rights (2011: 1,750,000 options) lapsed, nil performance 
rights (2011: Nil) were forfeited and nil performance rights (2011: 3,500,000 options) were cancelled.

(B)  TypES Of ShaRE-BaSED paymENT pLaNS

pRImE mEDIa pERfORmaNCE RIGhTS 
As at 30 June 2011, all 3,500,000 options outstanding under the Employee Share Option Scheme (ESOS) were cancelled. The Remuneration and 
Nomination Committee reviewed the long-term incentive plan and, on recommendation from an external remuneration consultant CRA, introduced a 
new Performance Rights Plan in the 2012 financial year.

The performance rights are available over a 36 month vesting period subject to continuing service and achieving the following targets:

•	 60% of the rights will be subject to achievement of annual core earnings per share (EPS) targets; and 
•	 40% of the rights will be subject to achievement of annual power ratio targets (revenue share: audience share). 

The exercise price of the performance rights is nil. The rights will lapse 30 days after vesting date.

(C)  SummaRIES Of RIGhTS GRaNTED uNDER pRImE mEDIa pERfORmaNCE RIGhTS aND OpTION pLaN
The following table outlines the number (no.) and weighted average exercise price (WAEP) of, and movements in, share options on issue during the year.

Balance at beginning of year

– granted

– exercised

– lapsed

– cancelled

– forfeited

Balance at end of year

Exercisable at end of year

2012

2011

waEp

NO.

waEp

–

5,250,000

$0.90

NO.

–

1,258,000

$0.00

–

–

–

–

–

–

–

–

1,258,000

–

$0.00

–

–

–

(1,750,000)

(3,500,000)

–

–

–

–

–

$0.90

$0.90

–

–

–

(D)  pERfORmaNCE RIGhTS pRICING mODEL

pRImE mEDIa pERfORmaNCE RIGhTS 
Employees must remain in service for period of three years from date of grant. The fair value of share options granted is estimated at the date of the 
grant using a Monte-Carlo simulation model, taking into account the terms and conditions upon which the share options were granted.

The fair value of performance rights granted during the year were estimated on the date of grant using the following inputs to the model:

Dividend yield (%)

Expected volatility (%)

Risk-free interest rate (%)

Expected life of options (years)

Option exercise price ($)

Weighted average share price at measurement date ($)

2012

SEpTEmBER
2011

NOvEmBER
2011

6.33

26.57

3.62

3

$0.00

$0.66

6.33

27.24

3.05

3

$0.00

$0.66

The dividend yield reflects the assumption that the current dividend payout will continue. The expected life of the performance rights is based on 
historical data and is not necessarily indicative of exercise patterns that may occur. The expected volatility reflects the assumption that the historical 
volatility is indicative of future trends, which may also not necessarily be the actual outcome. 

Prime media GrouP AnnuAl RepoRt 2012

77

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

26 ShaRE BaSED paymENT pLaNS (CONTINUED)

(E)  wEIGhTED avERaGE REmaINING CONTRaCTuaL LIfE
The weighted average contractual life of performance rights outstanding as at 30 June 2012 is 3 years (2011: Nil years).

(f)  RaNGE Of EXERCISE pRICE
The range of exercise price for performance rights outstanding at the end of the year was $0.00 (2011: Nil).

(G)  wEIGhTED avERaGE fOR vaLuE
The weighted average fair value of performance rights granted during the year was $0.55 (2011: Nil).

27 EvENTS afTER ThE BaLaNCE ShEET DaTE

There have been no significant events subsequent to balance date.

28 auDITOR’S REmuNERaTION

Amounts received or due and receivable by

Ernst & Young Australia for:

– an audit or review of the financial report of the entity and any other entity in the consolidated entity

– other services in relation to the entity and any other entity in the consolidated entity

Amounts received or due and receivable by related practices of Ernst & Young (Australia) for:

– Taxation services provided by Ernst & Young New Zealand

– other services provided by Ernst & Young New Zealand 

CONSOLIDaTED

2012 
$’000

2011 
$’000

268,500

100,298

368,798

8,142

34,291

42,433

411,231

280,000

101,760

381,760

1,683

10,125

11,808

393,568

78

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

29 RELaTED paRTy DISCLOSuRES

(a)  SuBSIDIaRIES
The consolidated financial statements include the financial statements of Prime Media Group Limited and the subsidiaries listed in the following table:

NamE

Prime Television (Holdings) Pty Limited
Zamojill Pty Limited
Prime Television (Southern) Pty Limited
Prime Television (Northern) Pty Limited
Prime Television (Victoria) Pty Limited
Prime Properties (Albury) Pty Limited
Prime Television New Zealand Limited
Prime Ventures New Zealand Limited
Prime Television Digital Media Pty Limited
Prime Television (Investments) Pty Limited
Golden West Network Pty Limited
Mining Television Network Pty Limited
Telepro Pty Limited
Golden West Satellite Communications Pty Limited
135 Nominees Pty Limited
Mid-Western Television Pty Limited
Geraldton Telecasters Pty Limited
Prime Radio (Cairns) Pty Limited
Prime Radio (Townsville) Pty Limited
Prime Radio (Barrier Reef) Pty Limited
Prime Radio (Rockhampton) Pty Limited
Prime Radio (Gladstone) Pty Limited
Prime Radio (Mackay) Pty Limited
Prime Radio Holdings Pty Limited
Prime Radio (Cairns-AM) Pty Ltd
Prime Radio (Mackay-AM) Pty Ltd
Prime Media Communications Pty Limited
Prime New Media Investments Pty Limited
Prime Media Developments Pty Limited
Seven Affiliate Sales Pty Limited
Prime Media Broadcasting Services Pty Limited
Prime Media Singapore Pte Ltd
Prime Media Group Services Pty Limited
AMI Radio Pty Limited
Hot 91 Pty Limited
Prime Digital Media Pty Limited
Fireback Digital Pty Limited
POP Digital Media Pty Limited
Prime National Radio Sales Pty Limited
Broadcast Production Services Pty Limited
Production Strategies Pty Limited as trustee for Production Strategies Discretionary Trust
Wastar International Pty Ltd
Screenworld Pty Ltd
OSB Holdings Pty Ltd as trustee for the OSB Unit Trust
On Site Broadcasting Pty Limited
OSB Australia Pty Ltd
OSB Corporation Pty Limited
Becker Entertainment (Singapore) Pte Ltd
On Corporation Pty Limited
Moonlight Premium Cinema Pty Limited
MMJT Productions Pty Limited
Moonlight Cinema Management Pty Limited
Moonlight Projects Pty Limited
Broadcast Rentals Pty Limited

COuNTRy Of 
INCORpORaTION

EquITy INTEREST

2012
%

2011
%

Australia
Australia
Australia
Australia
Australia
Australia
New Zealand
New Zealand
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Singapore
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Australia
Singapore
Australia
Australia
Australia
Australia
Australia
Australia

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
80
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
80
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

Prime media GrouP AnnuAl RepoRt 2012

79

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

29 RELaTED paRTy DISCLOSuRES (CONTINUED)

(B)  uLTImaTE paRENT
Prime Media Group Limited is the ultimate Australian entity and the ultimate parent entity of the Group.

(C)  KEy maNaGEmENT pERSONNEL (Kmp)
Details relating to KMP, including remuneration paid, are included in the Remuneration Report and Note 30.

(D)  TRaNSaCTIONS wITh RELaTED paRTIES

whOLLy OwNED GROup TRaNSaCTIONS
Sales and purchases are made within the wholly owned group in arm’s length transactions both at normal market prices and on normal commercial terms. 
Outstanding balances at year end are unsecured, interest free and settled through intercompany accounts.

REGIONaL BROaDCaSTING auSTRaLIa LImITED
This company is owned by regional television operators to represent the interest of its shareholders to government, industry groups and major 
advertisers. The company operates on a not-for-profit basis and Prime Media Group contributes funding to the company on a cost recovery basis in line 
with its relative shareholding.

RBa hOLDINGS pTy LImITED
This company is owned by regional television operators. This company operates as a provider of transmission facilities under the Digital Black Spots Infill 
licence. The Company has entered into agreements under normal commercial terms and conditions with this company to use these transmission facilities 
for periods up to 10 years.

REGIONaL Tam pTy LImITED
This company is owned by regional television operators to facilitate and manage the audience metering services for the regional television markets. The 
Company is party to a commercial agreement in which it purchases ratings services from Regional TAM Pty Limited. This agreement is under normal 
commercial terms and conditions.

wa SaTCO pTy LImITED
WA SatCo Pty Limited is owned by the Company and WIN Television Pty Limited and has been engaged by the Commonwealth Government to provide 
the WA Vast Service for a period of 20 years. The shareholders of the company provide services to WA SatCo to enable its operations. These services are 
recovered from WA SatCo on a cost recovery basis.

BROaDCaST TRaNSmISSION SERvICES pTy LImITED (BTS)
The Company has a 33% shareholding in BTS. BTS provides transmission maintenance, site installation and management services to regional 
broadcasters and other third party customers. The Company entered into a contract with BTS for the provision of site maintenance services over a 10 year 
period at an annual cost of $1,200,000 per annum under normal commercial terms and conditions.

ChaNNEL SEvEN quEENSLaND pTy LImITED
The Company provides sales representation services to Seven Queensland Pty Limited, an entity associated with one of the Company’s major 
shareholders. The fees payable by Seven Queensland Pty Limited are based on normal commercial terms and conditions applicable to this type 
of service.

80

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

30 KEy maNaGEmENT pERSONNEL

(a)  DETaILS Of KEy maNaGEmENT pERSONNEL 

(i)   DIRECTORS
P.J. Ramsay AO 
M.S. Siddle 
P.J. Evans FCA 
A.A. Hamill 
I.P. Grier AM 
I.R. Neal 
S.L. McKenna 
I.C. Audsley 

(ii)   EXECuTIvES
D. Walker 
S. Wood 
E. McDonald 
G. Smith 
L. Kennedy 
D. Edwards 

Chairman (non-executive)
Deputy Chairman (non-executive)
Director (non-executive)
Director (non-executive)
Director (non-executive) 
Director (non-executive)
Director (non-executive) – (resigned 29 March 2012)
Director (Chief Executive Officer)

Group General Manager Sales and Marketing
Group General Manager Operations
General Counsel (appointed 19 September 2011) and Company Secretary (appointed 27 February 2012)
Chief Technology Officer 
Chief Financial Officer (departed 31 July 2012)
Chief Executive Officer – Television (departed 31 July 2012)

There were no other changes to KMP after the reporting date and before the date the financial report was authorised for issue

(B)  COmpENSaTION Of KEy maNaGEmENT pERSONNEL

Short term employee benefits

Post-employment benefits

Long Term Benefits

Termination benefits

Share based payments

CONSOLIDaTED

2012 
$’000

4,281

127

573

387

116

2011 
$’000

3,704

113

351

713

369

5,484

5,250

Details of remuneration amounts paid to individual KMP are disclosed in tables 1 and 2 of section 4 of the Remuneration Report.

Prime media GrouP AnnuAl RepoRt 2012

81

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

30 KEy maNaGEmENT pERSONNEL (CONTINUED)

(C)  EquITy SETTLED ShaRE BaSED paymENTS Of KEy maNaGEmENT pERSONNEL

2012

Directors

Ian Audsley

Other Executives

Lesley Kennedy

Shane Wood

Dave Walker

2011

Directors

Ian Audsley

BaLaNCE 
aT BEGINNING 
Of pERIOD
1 JuLy 2011

GRaNTED aS 
REmuNERaTION

pERfORmaNCE 
RIGhTS
EXERCISED

NET 
ChaNGE 
OThER

BaLaNCE aT 
END Of pERIOD 
30 JuNE 2012

TOTaL

NOT 
EXERCISaBLE

EXERCISaBLE

vESTED aT 30 JuNE 2012

–

–

–

–

–

615,000

292,000

167,000

184,000

1,258,000

–

–

–

–

–

–

–

–

–

–

615,000

615,000

292,000

167,000

184,000

292,000

167,000

184,000

1,258,000

1,258,000

–

–

–

–

–

–

–

–

–

–

vESTED aT 30 JuNE 2011

BaLaNCE 
aT BEGINNING 
Of pERIOD
1 JuLy 2010

GRaNTED aS 
REmuNERaTION

OpTIONS
EXERCISED

NET
ChaNGE 
OThER

BaLaNCE aT 
END Of pERIOD 
30 JuNE 2011

TOTaL

NOT 
EXERCISaBLE

EXERCISaBLE

5,250,000

5,250,000

–

–

–

–

(5,250,000)

(5,250,000)

–

–

–

–

–

–

–

(D)  ShaREhOLDINGS Of KEy maNaGEmENT pERSONNEL
Shares held in Prime Media Group Limited (number)

30 JuNE 2012

Directors

P.J.Ramsay AO

M.S.Siddle

P.J.Evans FCA

Executives

D.Edwards

Total

30 JuNE 2011

Directors

P.J.Ramsay AO

M.S.Siddle

P.J.Evans FCA

Executives

D.Edwards

R.Gamble(1)

P.Stubbings(2)

Total

OpENING 
BaLaNCE
ORD.

GRaNTED aS 
REmuNERaTION 
ORD.

ON EXERCISE 
Of OpTIONS 
ORD.

NET
ChaNGE OThER 
ORD.

CLOSING 
BaLaNCE 
ORD.

109,903,654

984,082

24,286

56,572

110,968,594

107,993,654

984,082

24,286

48,572

199,588

43,073

109,293,255

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

109,903,654

984,082

24,286

56,572

110,968,594

1,910,000

109,903,654

–

–

8,000

(199,588)

(43,073)

984,082

24,286

56,572

–

–

1,675,339

110,968,594

(1)  Mr Gamble resigned from the Group on 5 November 2010. The net change noted in the above table is solely to reflect Mr Gamble’s departure.

(2)  Mr Stubbings resigned from the Group on 8 December 2010. The net change noted in the above table is solely to reflect Mr Stubbings’ departure.

All equity transactions with specified directors and specified executives other than those arising from the exercise of remuneration options have been 
entered into under terms and conditions no more favourable than those the entity would have adopted if dealing at arm’s length.

82

 
Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

(E)  LOaNS TO KEy maNaGEmENT pERSONNEL

(i)   DETaILS Of aGGREGaTES Of LOaNS TO SpECIfIED DIRECTORS aND SpECIfIED EXECuTIvES aRE aS fOLLOwS:

BaLaNCE 
aT BEGINNING 
Of pERIOD 
$’000

INTEREST 
ChaRGED 
$’000

LOaN 
BaLaNCE 
waIvED 
$’000

LOaN 
REpaymENTS 
$’000

BaLaNCE  
aT END  
Of pERIOD 
$’000

INTEREST  
NOT ChaRGED 
$’000

NumBER IN 
GROup aT  
BaLaNCE DaTE

2012

2011

280

420

–

–

140

140

–

–

140

280

14

28

–

2

(ii)   DETaILS Of KEy maNaGEmENT pERSONNEL wITh LOaNS IN ThE REpORTING pERIOD aRE aS fOLLOwS:

BaLaNCE 
aT BEGINNING 
Of pERIOD 
$’000

INTEREST 
ChaRGED 
$’000

LOaN 
BaLaNCE 
waIvED 
$’000

LOaN 
REpaymENTS 
$’000

BaLaNCE  
aT END  
Of pERIOD 
$’000

INTEREST  
NOT ChaRGED 
$’000

hIGhEST LOaN  
BaLaNCE 
DuRING yEaR 
$’000

30 JuNE 2012

Executives

D. Edwards

G. Smith

30 JuNE 2011

Executives

D. Edwards

G. Smith

200

80

300

120

–

–

–

–

100

40

100

40

–

–

–

–

100

40

200

80

10

4

20

8

(a)

200

80

(a)

300

120

(a)   Loan highest balance during the period. 

(iii)   TERmS aND CONDITIONS Of LOaNS

The loans to executives are interest free and will be forgiven on the basis of continued services with the company. 20% of the original loan balance will be 
forgiven on 1 July of each year if the executive remains employed with the company at that date. If the executive terminates his employment during the 
5 year period the balance of the loan at the date of termination is repayable by the executive on the date of termination. The executives have the option 
of making repayments during the course of the loan or having further amounts waived from these loan balances by taking reductions in salary or forgoing 
the payment of entitlements such as bonuses. Any loan amounts waived by the company are subject to fringe benefits tax at the cost of the company. The 
executive loan scheme was wound up effective 1 July 2012 and a provision for the loan balance as at 30 June 2012 was raised.

(f)  OThER TRaNSaCTIONS aND BaLaNCES wITh KEy maNaGEmENT pERSONNEL aND RELaTED paRTIES
There were no other transactions and balances with key management personnel other than those disclosed in this note during the year ended 30 June 2012.

Prime media GrouP AnnuAl RepoRt 2012

83

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

31 paRENT ENTITy INfORmaTION

INfORmaTION RELaTING TO pRImE mEDIa GROup LImITED
Current assets

Total assets

Current liabilities

Total liabilities

Issued capital

Retained earnings

Employee benefits equity reserve

Total shareholders’ equity

Profit or loss of the parent entity

Total comprehensive income of the parent entity

pRImE mEDIa GROup LImITED

2012
$’000

2011
$’000

84

929,072

10,068

620,336

310,262

14,959

3,450

328,671

(9,883)

(9,883)

106

910,339

5,763

580,938

310,262

15,805

3,334

329,401

(8,104)

(8,104)

GuaRaNTEES ENTERED INTO By pRImE mEDIa GROup LImITED IN RELaTION TO ThE DEBTS Of ITS SuBSIDIaRIES 
As a condition of the Class Order, Prime Media Group Limited and its 100% owned Australian resident subsidiaries (the “Closed” Group) entered into 
a Deed of Cross Guarantee on 17 October 2006. The effect of the deed is that Prime Media Group Limited has guaranteed to pay any deficiency in the 
event that a controlled entity within the Closed Group is wound up. The controlled entities within the Closed Group have also given a similar guarantee 
in the event that Prime Media Group Limited is wound up. (Refer Note 13).

CONTINGENT LIaBILITIES Of pRImE mEDIa GROup LImITED
By virtue of being a member of the Deed of Cross Guarantee mentioned above, the Company has guaranteed to pay any deficiency in the event of 
winding up Golden West Networks Pty Limited (GWN), a wholly owned subsidiary and party to the Deed of Cross Guarantee. GWN has guaranteed 
to an unrelated third party the payment of a contractual commitment on behalf of WA SatCo Pty Limited, an associate company in which GWN holds 
50% of the share capital. WA SatCo Pty Limited has entered into a non-cancellable contract for the purchase of satellite services in WA for a period of 
8 years until 30 June 2020 at the rate of $2,346,192 per annum. In the event that WA SatCo Pty Limited defaults on any payments under this contract, 
GWN may be liable for full payment under the guarantee it has provided. WA Sat Co Pty Limited has simultaneously entered into an agreement with the 
Commonwealth Government which provides for 100% funding of this satellite service for a period of 8 years until 30 June 2020. This agreement can be 
terminated without notice by the Commonwealth Government. 

CONTRaCTuaL COmmITmENTS fOR ThE aCquISITION By pRImE mEDIa GROup LImITED  
Of pROpERTy, pLaNT aND EquIpmENT
The Company has no contractual commitments for the acquisition of property, plant and equipment (2011: nil). 

84

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

32 OpERaTING SEGmENTS

IDENTIfICaTION Of REpORTaBLE SEGmENTS
The Group has identified its operating segments based on internal reports that are reviewed and used by the Board (the chief operating decision makers) 
in assessing performance and in determining the allocation of resources.

The operating segments are identified by management based on the manner in which the product is delivered, and the nature of services provided. 
Discrete financial information about each of these operating businesses is reported to the Board on at least a monthly basis.

DESCRIpTION Of SEGmENTS

CONTINuING OpERaTIONS

television Broadcasting
Television broadcasting comprises “free to air” television broadcasting through PRIME7 and the Golden West Network (GWN). 

The PRIME7 television broadcast signal services the regional locations of Northern and Southern New South Wales, Canberra, Victoria, and the Gold 
Coast area while regional Western Australia is serviced by the GWN7 television broadcast signal. The majority of revenue is sourced from television 
advertising in Australia. 

radio Broadcasting
Radio broadcasting consists of 10 radio stations that operate within coastal Queensland stretching from the Sunshine Coast to Cairns. The major source 
of revenue is radio advertising.

online
Local websites, integrating with the PRIME7 and GWN7 broadcast footprint, to deliver localised content across the categories of news, weather, sport, 
TV shows, local jobs and community events. From 2013, this segment will be absorbed into the Television Broadcasting segment.

corporate and other
Includes administrative and financial support operations of the Group as a whole. These services are provided across the Group, mainly in its capacity as 
a public company, and are therefore not attributable to any of the operating units. These activities are reported separately to the Board.

DISCONTINuING OpERaTIONS

Broadcast production services
Broadcast Production Services comprised outside broadcast facilities and services in Australia and New Zealand, as well as Moonlight outdoor cinemas.

Each of these businesses was sold during the year ended 30 June 2011.

prime Digital Media
Prime Digital Media produced and delivered digital content via out-of-home digital display in major retail outlets. This business was exited 30 June 2011. 
The majority of revenue was sourced via the sale of visual advertising content and production of content.

aCCOuNTING pOLICIES aND INTER-SEGmENT TRaNSaCTIONS
The accounting policies used by the Group in reporting segments internally are the same as those contained in Note 2 to the accounts.

Prime media GrouP AnnuAl RepoRt 2012

85

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

32 OpERaTING SEGmENTS (CONTINUED)

yEaR ENDED 30 JuNE 2012

Segment Revenues

External sales and customers

Other income (excluding interest income)

Total segment revenue

Finance income

Total revenue per the statement of 
comprehensive income

Result 

EBITDA

EBIT

profit/(Loss) before income tax per the 
statement of comprehensive income

Income tax (expense)/benefit

Net profit / (Loss) after tax

Non-controlling interests

Net profit after tax attributable to members  
of prime media Group Limited

yEaR ENDED 30 JuNE 2012

assets and liabilities

Segment assets(1)

Investments in associates

Total assets

Segment liabilities(1)

Net assets

Other segment information

Capital expenditure(2)

Depreciation and amortisation

Impairment

Share of associate losses

TELEvISION 
BROaDCaSTING 
$’000

RaDIO 
BROaDCaSTING
$’000

ONLINE 
$’000

TOTaL  
SEGmENTS 
$’000

uNaLLOCaTED 
$’000

TOTaL 
OpERaTIONS 
$’000

246,727

2,484

249,211

–

19,955

777

20,732

32

2,164

–

2,164

–

268,846

3,261

272,107

32

–

666

666

693

268,846

3,927

272,773

725

249,211

20,764

2,164

272,139

1,359

273,498

72,898

62,266

4,171

(1,515)

(158)

(341)

76,911

60,410

(9,523)

(9,728)

61,996

(1,482)

(341)

60,173

(19,251)

67,388

50,682

40,922

(13,240)

27,682

–

27,682

TELEvISION 
BROaDCaSTING 
$’000

RaDIO 
BROaDCaSTING
$’000

ONLINE 
$’000

uNaLLOCaTED 
$’000

TOTaL 
OpERaTIONS 
$’000

308,150

–

308,150

40,343

–

40,343

11,998

752

(10,632)

–

(1,198)

(370)

(5,316)

–

447

–

447

(200,765)

160,027

558

(183)

–

–

11,852

–

11,852

360,792

–

360,792

50

13,358

(205)

–

–

(11,390)

(5,316)

(1,198)

(1)  Excludes inter-segment receivables and payables, and investments in subsidiaries.
(2)  To comply with the requirements of AASB 114.57, the Group has included the cost of segment assets acquired by way of business combinations.

86

Notes to the FiNANciAL stAteMeNts
For the YeAr eNDeD 30 JuNe 2012

CONTINuING OpERaTIONS

DISCON-
TINuING
OpERaTIONS

TELEvISION
BROaD-
CaSTING
$’000

RaDIO
BROaD-
CaSTING
$’000

ONLINE
$’000

TOTaL
CON-
TINuING
SEGmENTS
$’000

uN-
aLLOCaTED
$’000

TOTaL
CON-
TINuING
$’000

TOTaL
DISCON-
TINuING(1)
$’000

TOTaL 
OpERaTIONS
$’000

231,374

2,419

233,793

–

20,293

848

21,141

23

1,661

36

253,328

3,303

1,697

256,631

–

23

(144)

91

(53)

397

253,184

3,394

256,578

420

6,878

137

7,015

83

260,062

3,531

263,593

503

233,793

21,164

1,697

256,654

344

256,998

7,098

264,096

66,829

57,367

4,803

3,638

(881)

(1,074)

70,751

59,931

(9,684)

(9,886)

61,067

50,045

(959)

(959)

60,108

49,086

57,054

3,645

(1,074)

59,625

(20,370)

39,255

(11,067)

28,188

(959)

(63)

(1,022)

38,296

(11,130)

27,166

–

27,166

yEaR ENDED 30 JuNE 2011

Segment Revenues

External sales and customers

Other income (excluding interest income)

Total segment revenue

Finance income

Total revenue per the statement of 
comprehensive income

Result 

EBITDA

EBIT

profit/(Loss) before income tax per the 
statement of comprehensive income

Income tax (expense)/benefit

Net profit / (Loss) after tax

Non-controlling interests

Net profit after tax attributable to 
members of prime media Group Limited

(1)  Discontinuing operations include Broadcast Production Services, On-Site Broadcasting, Moonlight Cinema, Prime Media Singapore and Prime Digital Media. 

yEaR ENDED 30 JuNE 2011

assets and liabilities

Segment assets(2)

Investments in associates

Total assets

Segment liabilities(2)

Net assets

Other segment information

Capital expenditure(3)

CONTINuING OpERaTIONS

TELEvISION
BROaD-
CaSTING
$’000

RaDIO
BROaD-
CaSTING
$’000

ONLINE
$’000

uN-
aLLOCaTED
$’000

TOTaL
CON-
TINuING
$’000

DISCON-
TINuING
OpERaTIONS

TOTaL
DISCON-
TINuING(1)
$’000

TOTaL 
OpERaTIONS
$’000

306,261

46,996

–

–

306,261

46,996

425

–

425

17,917

371,599

–

17,917

–

371,599

(218,486)

153,113

10,305

170

3

1,099

11,577

–

–

–

–

–

–

–

–

371,599

–

371,599

(218,486)

153,113

11,577

(11,023)

(586)

Depreciation and amortisation

Share of associate losses

(9,462)

(586)

(1,165)

–

(193)

–

(202)

–

(11,022)

(586)

(1)  Discontinuing operations include Broadcast Production Services, On-Site Broadcasting, Moonlight Cinema, Prime Media Singapore and Prime Digital Media.
(2)  Excludes inter-segment receivables and payables, and investments in subsidiaries.
(3)  To comply with the requirements of AASB 114.57, the Group has included the cost of segment assets acquired by way of business combinations. 

RECONCILIaTION Of pROfIT
Segment profit before tax (Continuing operations)

Finance costs

Administration expenses

Loss from discontinued operations

Group profit before tax

CONSOLIDaTED

2012
$’000

2011
$’000

60,173

(9,523)

(9,728)

–

40,922

59,625

(10,484)

(9,886)

(959)

38,296

Prime media GrouP AnnuAl RepoRt 2012

87

Directors’ DecLArAtioN
For the YeAr eNDeD 30 JuNe 2012

In accordance with a resolution of the directors of Prime Media Group Limited, I state that:

(1)  In the opinion of the directors:

(a)  the financial statements and notes of the consolidated entity are in accordance with the Corporations Act 2001, including:

(i)   giving a true and fair view of the consolidated entity’s financial position as at 30 June 2012 and of its performance for the year ended on that 

date; and 

(ii)   complying with Accounting Standards and the Corporations Regulations 2001;

(b)  the financial statements and notes also comply with International Financial Reporting Standards as disclosed in Note 2b;

(c)  there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become due and payable; and

(d)  as at the date of this declaration, there are reasonable grounds to believe the members of the Closed Group identified in Note 13 will be able to 

meet any obligations or liabilities to which they are or may become subject, by virtue of the Deed of Cross Guarantee.

(2)   This declaration has been made after receiving the declarations required to be made to the Directors from the Chief Executive Officer and Chief 

Financial Officer in accordance with section 295A of the Corporations Act 2001 for the financial year ending 30 June 2012.

On behalf of the Board

P. J. Evans

Director

Sydney, 26 September 2012

88

 
 
 
 
 
 
 
 
iNDepeNDeNt AuDit report
For the YeAr eNDeD 30 JuNe 2012

Prime media GrouP AnnuAl RepoRt 2012

89

iNDepeNDeNt AuDit report
For the YeAr eNDeD 30 JuNe 2012

90

AsX ADDitioNAL iNForMAtioN
For the YeAr eNDeD 30 JuNe 2012

Additional information required by the Australian Securities Exchange Ltd and not shown elsewhere in this report is as follows. The information is current 
as at 21 September 2012.

(a) DISTRIBuTION Of EquITy SECuRITIES

ORDINaRy ShaRES
As at 21 September 2012, total number of fully paid up shares on issue is 366,330,303.

The number of shareholders, by size of holding, in each class of share are:

1 – 1,000

1,001 – 5,000

5,001 – 10,000

10,001 – 100,000

100,001 and over

The number of shareholders holding less than a marketable parcel of shares

(B)  TwENTy LaRGEST REGISTERED ShaREhOLDERS
The names of the twenty largest registered holders of quoted shares at 21 September 2012 are:

1 Paul Ramsay Holdings Pty Limited

2 RBC Dexia Investor Services Australia Nominees Pty Limited

3 National Nominees Limited

4 Network Investment Holdings Pty Limited

5 HSBC Custody Nominees (Australia) Limited

6 Cogent Nominees Pty Limited

7

JP Morgan Nominees Australia Limited

8 Birketu Pty Limited

9 Citicorp Nominees Pty Limited

10 UBS Nominees Pty Limited

11 Mr George Walter Mooratoff

12 AMP Life Limited

13 Effie Holdings Pty Limited

14 HSBC Custody Nominees (Australia) Limited

15

Sandhurst Trustees Ltd

16 Paul Ramsay Foundation Pty Limited

17 RW & SJ Holdings Pty Limited ATF Barrabooka No 1 Trust

18 Mr Michael Siddle & Mrs Lee Siddle ATF Siddle Family

19 WIN Corporation Pty Limited

20 Equitas Nominees Pty Limited

NumBER
Of hOLDERS

477

460

167

239

56

1,399

351

LISTED ORDINaRy ShaRES

NumBER
Of ShaRES

108,318,159

76,966,057

41,831,050

41,701,955

16,655,304

12,791,155

10,802,745

7,878,500

6,660,847

5,048,510

5,000,000

2,938,216

2,750,000

1,906,459

1,885,857

1,585,285

1,133,942

983,572

900,000

756,514

pERCENTaGE
Of ORDINaRy
ShaRES

29.57

21.01

11.42

11.38

4.55

3.49

2.95

2.15

1.82

1.38

1.36

0.80

0.75

0.52

0.51

0.43

0.31

0.27

0.25

0.21

348,494,127

95.13

Prime media GrouP AnnuAl RepoRt 2012

91

AsX ADDitioNAL iNForMAtioN
For the YeAr eNDeD 30 JuNe 2012

(C)  SuBSTaNTIaL ShaREhOLDERS
The names of substantial shareholders who have notified the Company in accordance with section 671B of the Corporations Act 2001 are:

Mr Paul Ramsay and Paul Ramsay Holdings Pty Limited

Perpetual Limited

Network Investment Holdings Pty Ltd and Seven Group Holdings Limited

Ashblue Holdings Pty Limited and Mr Kerry Stokes

North Aston Pty Limited, Wroxby Pty Limited, Australian Capital Equity Pty Limited,  
ACE Group entities and Mr Kerry Stokes

Investors Mutual Limited

Invesco Australia Limited

#   These substantial shareholdings relate to the same parcel of shares.

(D)  vOTING RIGhTS
All ordinary shares (whether fully paid or not) carry one vote per share without restriction.

NumBER
Of ShaRES

109,903,444

51,684,046

41,701,955

41,701,955

pERCENTaGE
Of ORDINaRy
ShaRES

30.00%

14.11%

11.38%#

11.38%#

41,701,955

11.38%#

35,335,503

19,509,586

9.65%

5.33%

92

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