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Prime Media Group Limited

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FY2015 Annual Report · Prime Media Group Limited
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2 0 1 5     A n n u Al   R e p o R t

ContentS

1  CHAIRMAn’S RepoRt

2  CHIeF eXeCutIVe oFFICeR’S RepoRt

4  DIReCtoRS’ RepoRt

19  FInAnCIAl StAteMentS

Corporate InformatIon

aBn 97 000 764 867
this annual report covers both prime Media Group limited (“the Company”) as an individual entity and the consolidated entity comprising 
prime Media Group limited and its subsidiaries (“the Group”). the Group’s functional and presentation currency is AuD ($).

name

poSItIon

Date appoInteD

Date reSIGneD/retIreD

Chairman

Chief executive officer

Directors
John Kenneth Hartigan

Michael Stanley Siddle

Alexander Andrew Hamill

Ian Richard neal

peter John Macourt

Cass o’Connor

Michael Hastings Hill

Ian Craig Audsley

peter John evans FCA

Ian patrick Grier AM

Company Secretary
emma McDonald

reGIStereD offICe
363 Antill Street 
Watson ACt 2602 
ph: 02 6242 3700

Share reGISter
link Market Services limited 
level 12 
680 George Street 
Sydney nSW 2000

prime Media Group limited share are listed on the 
Australian Securities exchange (listing Code pRt).

15 May 2014

17 April 1985

2 october 2003

6 June 2008

1 September 2014

21 April 2015

4 August 2015

24 June 2010

27 March 1991

6 June 2008

–

–

–

–

–

–

–

–

20 november 2014

20 november 2014

27 February 2012

–

Bank
Australia and new Zealand Banking Group limited (AnZ) 
8/20 Martin place 
Sydney nSW 2000

auDItorS
ernst & Young 
680 George Street 
Sydney nSW 2000

CHAIRMAN’S 
REPORT

On behalf of the directors of PRIME Media Group 
I am pleased to present the Annual Report  
for the 2015 financial year.

the 2015 financial year was marked by the 50th 
anniversary of prime’s broadcast in the new england 
and north West region of new South Wales. 
the celebration in tamworth was a timely reminder 
of the enduring relationship that pRIMe is privileged 
to have with regional Australia, its viewers and 
our advertisers. 

2015 will also be remembered as the fifth year in a 
row that prime was the preferred regional advertiser 
in our markets, lifting both audience share and 
revenue share to new highs, which is a remarkable 
result in what was a turbulent year for advertising 
markets in our broadcast areas. 

I am pleased to report that pRIMe was able to 
maintain its full year dividend at 6.8 cents per share 
fully franked, delivering a yield of 9.8% at 30 June 
2015. encouragingly, pRIMe was also able to reduce 
its net interest bearing debt by $28 million on the back 
of another year of strong operating cashflow and the 
sale of surplus assets. pRIMe is optimally positioned 
for what the future brings. 

It is well known that our industry is facing structural 
headwinds. In response to that, pRIMe has continued 
to play a significant role in the national debate about 
regulatory reform. notably, ‘Save our Voices’, to 
which former Deputy prime Minister tim Fischer 
has pledged his support, has brought to the forefront 
the concerns of many media companies operating in 
regional Australia. 

the campaign message is simple: vibrant local media 
is essential to ensure regional issues get the attention 
they deserve and regional voices are heard. the 
Board and management will continue to advocate for 
legislative reform to remove archaic regulations that 
will continue to challenge our industry. 

Finally, I would like to offer my sincere thanks to 
our longest serving director, Michael Siddle, who 
is retiring after 30 years of remarkable dedication 
to the company. We wish him well for the future. 
pRIMe also welcomed to the Board during the year, 
three very talented and experienced non-executive 
directors, peter Macourt, Cass o’Connor and 
Mike Hill. We are delighted that they have joined 
our Board and look forward to their contributions 
to the company.

John Hartigan 
CHAIRMAN

Prime media GrouP AnnuAl REPORt 2015

1

CHIEF EXECUTIVE 
OFFICER’S REPORT

reVenue Share & CoSt 
ControL DrIVeS earnInGS 
In a ChaLLenGInG market

the 2015 financial year delivered mixed results for pRIMe. 
our television business continued to grow its audience 
share in regional markets, delivering a 1.7 share point 
gain to take a 41.7 audience share, while concurrently 
growing our total advertising revenue share by 1.3 points to 
achieve a 42.2 share. pRIMe’s national sales team delivered 
the industry’s best national revenue share performance 
achieving 46.2% of national revenue in our markets. 

once again our Western Australian business delivered 
the biggest audience of any television channel in Australia 
with a 52.9 share of audience.

the strong revenue share performance supported our top 
line during a period when television advertising spend 
in pRIMe’s markets contracted by almost 4%. Advertiser 
activity was subdued in a number of markets because 
of soft economic conditions and weakening consumer 
sentiment, which was particularly evident in markets where 
employment and spending has been affected by the down 
turn in the mining sector. 

In response to the soft advertising conditions 
management continued its program to reduce expenses 
and optimise earnings. the program delivered a $4.3 
million or 7.4% reduction in expenses year on year and 
contributed to a 3.2% improvement in earnings before 
interest, tax and depreciation of $66.9 million. the 2015 
financial result also benefited from the sale of surplus 
property in Wagga Wagga, at a profit of $1.1 million. 

pRIMe is well-positioned, compared to other traditional media 
companies, to meet the challenges of a soft and disrupted 
advertising market, having focused its efforts on reducing its 
net interest bearing debt and improving shareholder returns 
over the past four financial years. this financial year, prime’s 
television business generated $57.9 million in operating 
cashflows, enabling the Company to reduce its net debt to 
$78.9 million and lower its gearing to 31.2%.

TV Revenue and Audience Growth

42.2%

41.7%

40.8%

40.2%

40.0%

39.5%

39.1%

37.4%

36.7% 36.8%

2011

2012

2013

2014

2015

Revenue Share 1

Audience Share 2

proGrammInG
Seven network programming continues to resonate strongly 
with regional Australia, delivering year on year growth 
for pRIMe and further entrenching our position as the 
partner of choice for advertisers seeking to reach regional 
Australian audiences.  

Seven’s recent renewal of free to air television rights for the 
AFl, olympic Games and Australian Swimming will provide 
pRIMe with a strong sports schedule that will underpin 
performance over the next 3-4 years. the 2016 financial 
year will, however, continue to see industry change, as our 
regional broadcasting competitors seek to renegotiate their 
affiliation agreements. In october 2013 pRIMe renegotiated 
and extended its program arrangements with the Seven 
network until June 2019 and will avoid being caught in a 
three way contest for programming.

1  KpMG industry data 1 July 2014 to 30 June 2015.

2  Regional tAM All people 0600–2359 1 July 2014 to 30 June 2015.

2

meDIa reform 

pRIMe is advocating changes to existing media ownership 
and control laws that allow unlicensed and unregulated 
competitors to operate in its licenced tV markets, 
while restricting the options available to pRIMe and its 
industry peers. 

pRIMe has been a leading voice in the efforts to remove 
three key pieces of broadcasting regulation: the audience 
reach rule that prevents a television licensee from reaching 
more than 75% of the total Australian audience; the repeal 
of the 2 out of 3 rule that prevents a media company 
from owning tV, radio and newspapers in one market; 
and a reduction in licence fees, which are significantly 
higher than those paid elsewhere in the world. Removal 
of these outdated regulations will enable regional television 
companies, like pRIMe, to reorganise themselves in the most 
economically efficient manner. 

the Company will continue to pursue regulatory change 
that benefits its industry, regional audiences, advertisers 
and ultimately our shareholders.

Shareholders can apprise themselves of the issues in detail 
by visiting the industry website www.saveourvoices.com.au.

Ian Audsley 
CHIEF EXECUTIVE OFFICER

hIGhLIGhtS

$258.8m

RE V EnuE

$66.9m

EBIt DA

$33.4m

CORE n E t PROFI t AF tER tA X^

6.8¢ 
per share

Full Y E AR DI V IDEn D

^  e xc lud e s non - core s pec ific item s.

Prime media GrouP AnnuAl REPORt 2015

3

DIReCtoRS’
rePort

Your directors submit their report for the year ended 30 June 2015.

DIreCtorS
the names and details of the Company’s directors in office during the financial year and until the date of this report are set out below.  
Directors were in office for this entire period unless otherwise stated.

nameS, quaLIfICatIonS, experIenCe anD SpeCIaL reSponSIBILItIeS

aLexanDer a. 
hamILL

non-executive 
Director (appointed 
2 october 2003)

Mr Hamill has worked in 
marketing and advertising 
in Australia and globally 
for over 45 years. 
Mr Hamill was the media 
director of the Australian 
olympic team in Sydney, 
Athens and Beijing. 
Mr Hamill is a member 
of the Remuneration and 
nomination Committee.

John k. hartIGan 

mIChaeL S. SIDDLe 

non-executive 
Director (appointed 
17 april 1985)

Mr Siddle has been a 
director of the Company 
since 1985 and was a 
member of the Audit 
and Risk Committee until 
4 August 2015. He is also 
Chairman of Ramsay 
Health Care limited and 
a trustee of the paul 
Ramsay Foundation.

non-executive Chairman 
(appointed 15 may 2014) 

Mr Hartigan headed news 
Corporation’s Australian 
operations as Chairman 
and Chief executive 
officer of news limited 
(now known as news Corp 
Australia). He was also a 
director of FoXtel and 
chairman of Australian 
news Channel, which 
owns and operates Sky 
news. He has worked 
in advisory positions for 
the American Australian 
Association and the nSW 
export and Investment 
Advisory Board. 
Mr Hartigan is a trustee 
of the Sydney Cricket 
and Sports Ground trust, 
is Chairman of Destination 
nSW and is a director of 
the Australian paralympic 
Committee.

Ian r. neaL 

peter J. maCourt 

non-executive Director 
(appointed 6 June 2008) 

non-executive 
Director (appointed 
1 September 2014)

Mr Macourt is currently 
Chairman of SKY network 
television limited and 
Virtus Health limited. He 
is also a former director 
and chief operating 
officer of news limited 
and a former director 
of FoXtel and 
Independent newspapers 
limited. Mr Macourt is 
Chairman of the Audit 
and Risk Committee 
and was a member of 
the Remuneration and 
nomination Committee 
until 4 August 2015.

Mr neal is a Chair for the 
executive Connection 
and consults on 
business strategy and 
implementation from a 
perspective of maximising 
shareholder value. 
Mr neal was co-founder 
and managing director 
of nanyang Ventures pty 
limited from 1993 to 2004. 
Mr neal’s professional 
background is in financial 
markets, commencing as 
an equities analyst and 
moving to various banking 
positions until establishing 
nanyang Ventures. 
Mr neal is a life member 
of the Financial Services 
Institute of Australia, 
a previous national 
president of the Securities 
Institute of Australia 
and was a member 
of the first Corporate 
Governance Council which 
established the Corporate 
Governance Guidelines. 
Mr neal is Chairman of 
the Remuneration and 
nomination Committee 
and a member of the 
Audit and Risk Committee.

4

CaSS o’Connor 

mIChaeL h. hILL 

Ian C. auDSLey 

peter J. eVanS fCa 

Ian p. GrIer am 

Chief executive 
officer (appointed 
16 June 2010) 

executive Director 
(appointed 24 June 
2010)

Mr Audsley has had over 
30 years’ experience in 
the television industry. 
He has held various 
senior roles at the Seven 
network, nine network, 
tV3 new Zealand and 
Southern Cross television.

non-executive 
Director (appointed 
27 march 1991, retired 
20 november 2014)

non-executive 
Director (appointed 
6 June 2008, retired 
20 november 2014)

Mr evans is a member of 
Chartered Accountants 
Australia and new Zealand, 
and was in public practice 
for over 20 years with 
predecessor firms of KpMG. 
He is Deputy Chairman 
of Ramsay Health Care 
limited, having been a 
director since 1990 and is a 
trustee of the paul Ramsay 
Foundation. 

Mr Grier AM was an 
executive in the private 
health care industry for 
more than 20 years and 
chief executive officer 
of Ramsay Health Care 
limited for 14 years 
until June 2008, when 
he continued as a 
non-executive director 
of that company. Mr Grier 
AM was appointed 
Chairman of the estia 
Health limited in 
november 2014. 

non-executive 
Director (appointed 
21 april 2015)

non-executive 
Director (appointed 
4 august 2015)

Ms o’Connor has over 
30 years’ experience as 
a director of ASX listed 
companies, Federal 
and State government 
and unlisted entities. 
For the past 15 years she 
has managed her own 
successful corporate 
advisory company. 
Ms o’Connor is currently 
a non-executive director 
of McGrath limited and 
pS&C limited, and a 
shareholder and director 
of multi-award winning 
Goalpost pictures and 
other private entities. 
Ms o’Connor has 
previously worked for 
Deutsche Bank, turnbull 
& partners, Goldman 
Sachs (Australia), and 
Carnegie, Wylie & 
Company. Ms o’Connor 
was appointed a member 
of the Remuneration and 
nomination Committee 
on 4 August 2015.

Mr Hill has more than 
20 years’ experience 
working on corporate 
and private equity 
transactions in Australia 
and the united Kingdom. 
He is a former partner 
of ernst & Young and a 
Director of ernst & Young 
transaction Advisory 
Services limited. In 2005 
Mr Hill joined Ironbridge, 
a leading Sydney based 
private equity firm. Mr Hill 
is currently the executive 
Chairman of rhipe limited, 
non-executive Chairman 
of Ahalife Holdings 
limited, HJB Corporation 
limited and Modun 
Resources limited, and a 
non-executive director of 
JustKapital limited. Mr Hill 
is a member of Chartered 
Accountants Australia 
and new Zealand and 
was appointed a member 
of the Audit and Risk 
Committee on  
4 August 2015.

Prime media GrouP AnnuAl REPORt 2015

5

Directors’ report

DIRECTORS’ INTERESTS
The relevant interest of each director in the shares and performance rights issued by the Company at the date of this report is as follows:

NAME

J.K. Hartigan

M.S. Siddle

A.A. Hamill

I.R. Neal

P.J. Macourt

C.A. O’Connor

M.H. Hill

I.C. Audsley

ORDINARY 
SHARES

RIGHTS OVER 
ORDINARY 
SHARES

–

984,082

–

–

–

–

–

–

–

–

–

–

–

–

615,000

1,800,000

INTERESTS IN CONTRACTS OR PROPOSED CONTRACTS WITH THE COMPANY
No director has any interest in any contract or proposed contract with the Company other than as disclosed elsewhere in this report.

DIRECTORSHIPS IN OTHER LISTED ENTITIES
Directorships of other listed entities held by directors of the Company during the three years immediately before the end of the year are as follows:

DIRECTOR

COMPANY

P.J. Macourt

SKY Network Television Limited (Chairman)

M.S. Siddle

I.R. Neal

Virtus Health Limited (Chairman)

Ramsay Health Care Limited (Chairman)

Dyesol Limited (Chairman)

C.A. O’Connor

PS&C Limited

M.H. Hill

rhipe Limited (Executive Chairman)

Ahalife Holdings Limited (Non-Executive Chairman)

HJB Corporation Limited (Non-Executive Chairman)

Modun Resources Limited (Non-Executive Chairman)

JustKapital Limited (Non-Executive Director)

Ramsay Health Care Limited (Deputy Chairman)

Ramsay Health Care Limited
Estia Health Limited (Chairman)

P.J. Evans FCA

I.P. Grier AM

PERIOD Of DIRECTORSHIP 

fROM

TO

August 2002

June 2013

May 1975

September 2006

October 2013

March 2013

January 2014

July 2014

January 2005

July 2014

June 1990

June 1997
November 2014

Present

Present

Present

Present

Present

Present

Present

Present

Present

Present

Present

Present
Present

COMPANY SECRETARY
Ms Emma McDonald was appointed Company Secretary on 27 February 2012. She has been a solicitor for the past 23 years, having worked in a number 
of large media companies and for a major law firm. She also holds the role of General Counsel for Prime Media Group Limited.

EARNINGS PER SHARE

Basic earnings per share

Basic earnings per share – continuing operations

Diluted earnings per share

Diluted earnings per share – continuing operations

DIVIDENDS

Final dividend recommended:

 – on ordinary shares

Dividends paid in the year:

Interim for the year

 – on ordinary shares

Final for 2014 shown as recommended in the 2014 financial report

 – on ordinary shares

6

CENTS

9.7

9.7

9.7

9.7

CENTS

$’000

3.0

10,990

3.8

2.8

13,921

10,257

Directors’ report

PRINCIPAL ACTIVITIES
The principal activities of Prime Media Group Limited during the year 
were the provision of free to air commercial television broadcasting 
services in the following regional areas (excluding capital cities):

•	 Northern New South Wales and the Gold Coast;
•	 Southern New South Wales and the Australian Capital Territory;
•	 Victoria and Mildura; and
•	 Western Australia.

The majority of the Group’s television programming is supplied 
through an affiliation agreement with the Seven Network and broadcast 
in regional areas under the PRIME7 brand on the east coast and the 
GWN7 brand in regional Western Australia.

OPERATING AND fINANCIAL REVIEW

CONSOLIDATED RESuLTS fROM CONTINuING 
OPERATIONS AND DISCONTINuED OPERATIONS
The Group’s consolidated net profit after tax from continuing and 
discontinued operations attributable to the members of Prime Media 
Group Limited for the year ended 30 June 2015 of $35,621,000 (2014: 
$33,852,000) represents an increase of $1,769,000 or 5.2% on the 
previous corresponding period. 

STATuTORY RESuLTS fROM CONTINuING OPERATIONS 
The Company’s statutory consolidated net profit after tax from 
continuing operations attributable to the members of Prime Media 
Group Limited for the year ended 30 June 2015 was $35,621,000 (2014: 
$31,188,000), which represents an increase of $4,433,000 or 14.2% on 
the previous corresponding period. The following non-core items 
increased the Company’s statutory net profit after tax by $2,208,000: 

•	 Gain on sale of surplus property at Wagga Wagga, New South Wales 

of $1,157,000;

CORE NET PROfIT AfTER TAx
Core net profit after tax and before specific items was $33,468,000 
(2014: $33,395,000), representing an increase of $73,000 or 0.2% on 
the previous corresponding period. The prior year result included 
the Group’s Radio operations for a 2 month period. The Group’s 
final dividend has been declared based on the core net profit after 
tax as follows:

Reported profit after tax from 
continuing operations 

Reported profit after tax from 
discontinued operations 

Digital Restack Program Revenue 
(non-cash)

Gain on sale of surplus assets

Redundancies

Derecognise deferred tax asset carried 
for New Zealand tax losses

Depreciation of decommissioning costs

Fair value change in receivable – 
deferred contingent consideration

Income tax expense/(benefit) related to 
specific items

Core net profit after tax from 
continuing and discontinued 
operations, and before specific items

2015
$’000

2014
$’000

35,621

31,188

–

35,621

(1,501)

(1,157)

78

–

–

–

427

2,664

33,852

–

(2,302)

626

1,296

604

(493)

(188)

33,468

33,395

•	 Non-cash revenue of $1,501,000 to recognise broadcast equipment 
received under a Federal Government program to restack digital 
television services and cease television broadcasting in the digital 
dividend band (694- 820 MHz). The program was completed in the 
current reporting period.

SHAREHOLDER RETuRNS
The Company’s total shareholder return has fallen during the reporting 
period notwithstanding that most other financial measures improved 
in the current year. The closing share price at 30 June 2015 was 
$0.69 (2014: $1.05).

Revenue from continuing operations of $258,813,000 was down 0.6% 
or $1,464,000 compared to the previous corresponding period. The 
Group derives its primary source of revenue from the sale of television 
advertising. During the reporting period, the Company improved its 
revenue share in the combined aggregated market of Northern New 
South Wales, Southern New South Wales and Victoria by 1.3 share points. 
As a result, revenue from television advertising fell by only 0.7% despite 
the market falling by 3.9% on the previous corresponding period. 

The Group’s gross profit margin from continuing operations was 46.4% 
compared to 47.0% in the previous corresponding period. The decline 
in gross profit margin was largely due to increases in program affiliation 
costs and other sales related costs.

The Group’s total operating expenses of $53,038,000 were $4,257,000 
or 7.4% down on the previous corresponding period, mainly due to 
a reduction in broadcast and transmission expenses. Employee costs 
of $38,823,000, represents an increase of $42,000 or 0.1% on the 
previous corresponding period.

Finance costs of $4,987,000 were 23.3% less than the previous 
corresponding reporting period, largely due to lower 
average debt levels. 

DISCONTINuED OPERATIONS 
There were no discontinued operations in the current year. In the 
previous corresponding period, the Group completed the sale of its 
radio business on 30 August 2013, which resulted in a gain on sale 
from radio operations of $2,302,000. Revenue from discontinued radio 
operations for the two month period to the date of sale was $3,499,000, 
resulting in a net profit after tax of $362,000. 

Core Earnings Per Share  
(cents per share)*

Statutory Earnings Per Share  
(cents per share)

Core Return on Assets (ROA) %*

Statutory Return on Assets (ROA) %

Weighted Average Cost of Capital 
(pre-tax) (%)

Core Return on Equity (ROE) (%)*^

Statutory Return on Equity (ROE) (%)

Net Debt / Net Debt + Equity Ratio (%)

Share price ($)

Dividends per share (cents)

Total Shareholder Return (%)

2015

2014

9.1

9.7

11.0

11.7

10.95

19.2

20.5

31.2

0.69

6.8

(27.8)

9.1

9.2

10.5

10.7

10.96

20.6

20.9

39.7

1.05

6.8

10.7

*  These returns have been calculated using core net profit after tax as set out at 

Note 9(d) of this report. 

^  Equity has been normalised for the impact of items disclosed as specific items.

Prime media GrouP AnnuAl RepoRt 2015

7

Directors’ report

OPERATING AND fINANCIAL REVIEW (CONTINuED)

STATEMENT Of fINANCIAL POSITION AND CASH fLOW
During the reporting period, the Group’s operating cash flows increased by $15,409,000 to $57,970,000. The increase in operating cash flows was 
primarily due to improved management of working capital and reductions in income tax and borrowing costs. The reduction in income tax was due 
to a one-off deduction for program rights acquired in the previous corresponding period. The reduction in borrowing costs was due to lower average 
interest bearing debt for the year.

Net cash flows used in investing activities of $4,544,000 (2014 (from) $8,807,000) related to capital expenditure, mainly for broadcast and computer 
equipment totalling $5,839,000. Net cashflows from investing activities included the proceeds from the sale of surplus property in Wagga Wagga, 
New South Wales. 

A further $605,000 was used to fund Prime’s interest in associates, being ventures with WIN Corporation to broadcast the TEN television signal 
in Mildura and regional Western Australia.

CAPITAL STRuCTuRE
The Company’s secured bank loan facility with the ANZ decreased to $88,064,000 as at 30 June 2015 (2014: $118,727,000). The Group continues 
to comfortably operate within the terms of its debt facility with the ANZ, which matures March 2018.

Interest-bearing loan and finance lease contracts

Cash and short term deposits

Net debt 

Total equity

Total capital employed

Gearing

The profile of the Group’s debt finance is as follows:

Current

Obligations under finance leases

Non-current

Obligations under finance leases

Secured bank loan facility

Total interest bearing liabilities

2015
$’000

88,736

(9,837)

78,899

173,876

252,775

31.2%

2015
$’000

270

270

402

88,064

88,466

88,736

2014
$’000

119,645

(12,722)

106,923

162,240

269,163

39.7%

2014
$’000

246

246

672

118,727

119,399

119,645

RISK MANAGEMENT
The Group’s approach to risk management is addressed in the Corporate Governance Statement, which is available on the Company’s website 
www.primemedia.com.au. The Board is responsible for ensuring that risks, and also opportunities, are identified on a timely basis and that the 
Group’s objectives and activities are aligned with the risks and opportunities identified by the Board.

The Board has a number of mechanisms in place to ensure that management’s objectives and activities are aligned with the risks identified by 
the Board. These include the following:

•	 Board approval of strategic plans, which encompass the Group’s vision, mission and strategy statements, designed to meet stakeholders’ needs 

•	

and manage business risk; and
implementation of Board approved operating plans and budgets and Board monitoring of progress against these budgets, including monitoring 
of financial and non-financial Key Performance Indicators (‘KPIs’).

As part of its risk management framework, the Company has identified the following key risks that may affect the Group’s financial performance: 

•	 fluctuations in consumer demand that impact advertising revenues, which the Company manages by ensuring it continues to maintain a strong 

advertising sales team and strong relationships with advertisers and agencies;

•	 change to the operating, market or regulatory environment as a result of changes in government media policy, which the Company seeks to manage 

by engaging with policy-makers and stakeholders to ensure that the interests of the Company and its security holders are represented; and 
impact of new media technologies, which the Company monitors to assess and manage its risk.

•	

SIGNIfICANT CHANGES IN THE STATE Of AffAIRS
There were no significant changes in the Group’s state of affairs.

SIGNIfICANT EVENTS AfTER THE BALANCE DATE
On 28 July 2015, the Company announced that it had begun broadcasting the Victorian Racing.com racing network to the viewing areas of regional 
Northern New South Wales, Gold Coast, Southern New South Wales, the Australian Capital Territory, Victoria and Western Australia on Channel 68. 

LIKELY DEVELOPMENTS AND ExPECTED RESuLTS
The Board and Executive consider that the future performance of the Group will be influenced by the outlook for television advertising in regional 
Australia and changes in media technologies that may result in new entrants accessing advertising markets and consumers in regions where the Group 
holds licences to broadcast free-to-air television. The Company is of the view that changes in legislation specific to the media industry are required to 
optimise returns to shareholders.

8

Directors’ report

PERfORMANCE RIGHTS (EQuITY)

uNISSuED SHARES
At the date of this report there were 4,527,438 (2014: 3,976,000) unissued ordinary shares under the Prime Media Group Limited Performance Rights 
Plan that are yet to vest. Refer to Note 27 of the financial statements for further information.

Performance rights holders do not have any right, by virtue of the performance right, to participate in any share issue of the Company or any related 
body corporate.

SHARES ISSuED OR ACQuIRED AS A RESuLT Of THE ExERCISE Of PERfORMANCE RIGHTS
During the financial year, 966,000 ordinary shares were acquired on market by the Trustee of the Prime Media Group Limited Performance Rights Plan 
as a result of the vesting and exercise of rights under the Plan.

INDEMNIfICATION AND INSuRANCE Of DIRECTORS AND OffICERS
In accordance with the Corporations Act 2001, the directors disclose that the Company has a Directors’ and Officers’ Liability policy covering each of the 
directors and certain executive officers for liabilities incurred in the performance of their duties and as specifically allowed under the Corporations Act 
2001. During the year, the Company paid premiums totalling $107,850 (2014: $107,500) in relation to the Directors’ and Officers’ Liability policy. The terms 
of the policy specifically prohibit the disclosure of any other details relating to the policy. The Company has also executed a deed of access, indemnity 
and insurance with Directors and Officers in their capacity for the Company, its subsidiaries and related parties.

INDEMNIfICATION Of AuDITORS
To the extent permitted by law, the Company has agreed to indemnify its auditors, Ernst & Young, as part of the terms of its audit engagement 
agreement against claims by third parties arising from the audit (for an unspecified amount). No payment has been made to indemnify Ernst & Young 
during or since the financial year.

DIRECTORS’ MEETINGS AND COMMITTEE MEMBERSHIP
The number of meetings of directors, including meetings of committees of directors, held during the year and the numbers of meetings attended by 
each Director were as follows:

Number of meetings held:

Number of meetings attended:

J.K. Hartigan^

M.S. Siddle^^

A.A. Hamill

I.R. Neal

P.J. Macourt (Appointed 1 Sept 2014)*

C.A. O’Connor (Appointed 21 April 2015)*

I.C. Audsley 

P.J. Evans FCA (Retired 20 Nov 2014)*

I.P. Grier AM (Retired 20 Nov 2014)*

BOARD 
MEETINGS

AuDIT 
AND RISK 
COMMITTEE 
MEETING

STRATEGY
COMMITTEE

REMuNERATION 
AND NOMINATION 
COMMITTEE MEETING

8

8

7

7

8

6

2

8

5

5

3

–

1

–

3

2

–

–

1

1

5

5

–

–

4

5

1

5

–

–

4

–

–

1

4

3

–

–

1

1

indicates maximum number of meetings the director was eligible to attend during the period.

* 
^  attended the Remuneration and Nomination Committee meetings held on 21 August 2014 and 10 April 2015.

^^  attended the Remuneration and Nomination Committee meeting held on 20 February 2015.

Prime media GrouP AnnuAl RepoRt 2015

9

2.  REMuNERATION GOVERNANCE

REMuNERATION AND NOMINATION COMMITTEE
The Board has appointed a Remuneration and Nomination Committee 
consisting of three independent non-executive directors (NEDs) to, 
amongst various responsibilities, review and make recommendations 
to the Board regarding the Group’s:

•	 executive management remuneration and incentives;
•	 executive management performance against agreed performance 

targets; and
the remuneration framework for directors.

•	

The Remuneration and Nomination Committee meets throughout 
the year. The CEO and Company Secretary have attended certain 
Remuneration and Nomination Committee meetings by invitation, where 
management input is required. The CEO and Company Secretary are 
not present during any discussions relating to their own remuneration 
arrangements. Further information on the Remuneration and Nomination 
Committee’s role, responsibilities and membership is available at 
www.primemedia.com.au.

REMuNERATION CONSuLTANTS
To ensure the Board is fully informed when making decisions, the 
Remuneration and Nomination Committee has formalised policies 
that govern arrangements to engage independent remuneration 
consultants to provide independent advice and, where required, to 
make remuneration recommendations, free from the undue influence 
by members of the KMP. 

Godfrey Remuneration Group (GRG) was engaged during the reporting 
period to provide advice on various remuneration issues and to value 
rights issued under the Prime Media Group Performance Rights Plan. 
The Committee is satisfied that the advice received from GRG is free 
from undue influence from members of the KMP. GRG’s fees in the 
current reporting period totalled $9,350 (2014: $30,000). 

CRA Plan Managers Pty Limited also provided remuneration services 
to the Group in the previous corresponding period and received fees 
totaling $5,732.

Directors’ report

REMuNERATION REPORT (AuDITED)
The Board is pleased to present the Remuneration Report for the year 
ended 30 June 2015 which outlines the remuneration arrangements of 
the Company and the Group in accordance with the requirements of the 
Corporations Act 2001 (the Act) and its regulations. This information has 
been audited as required by section 308(3C) of the Act.

The Remuneration Report is presented under the following sections:

1.  Introduction
2.  Remuneration governance
3.  Executive remuneration arrangements
4.  Executive remuneration outcomes for 2015 (including link to 

performance) 
5.  Executive contracts
6.  Non-executive directors’ remuneration arrangements 

(including statutory remuneration disclosures)

7.  Additional statutory disclosures
8.  Corporate Governance

INTRODuCTION

1. 
The Remuneration Report details the remuneration arrangements for 
key management personnel (KMP) who are defined as those persons 
having authority and responsibility for planning, directing and controlling 
the major activities of the Group, directly or indirectly, including any 
director (whether executive or otherwise). 

For the purposes of this report, the term ‘executive’ includes the 
Chief Executive Officer (CEO), executive directors, senior executives, 
and secretaries of the Company and the Group.

Details of Key Management Personnel of the Company and Group 
are set out below:

Directors
J.K. Hartigan 

M.S. Siddle 

A.A. Hamill 

I.R. Neal 

P.J. Macourt 

Chairman (non-executive)

Deputy Chairman (non-executive)

Director (non-executive)

Director (non-executive)

Director (non-executive appointed  
1 September 2014)

C.A. O’Connor  

Director (non-executive appointed 21 April 2015)

I.C. Audsley 

Director (Chief Executive Officer)

P.J. Evans FCA 

Director (non-executive retired 20 November 2014)

I.P. Grier AM 

Director (non-executive retired 20 November 2014)

executives
D. Walker 

J. Palisi  

S. Wood 

Group General Manager Sales and Marketing

Chief Financial Officer (CFO)

Group General Manager Operations

E. McDonald 

General Counsel and Company Secretary

A. Hogarth 

General Manager Network Sales

As previously reported, Mr Michael Hill was appointed as a non-executive 
director after the reporting date and before the date the financial report 
was authorised for issue.

10

 
Directors’ report

3.  ExECuTIVE REMuNERATION ARRANGEMENTS

REMuNERATION PRINCIPLES AND STRATEGY
The Company’s executive remuneration strategy aims to attract, motivate and retain high performing individuals and align the interests of executives 
and shareholders.

To this end, key objectives of the Company’s reward framework are to ensure that remuneration practices:

•	 are aligned to the Group’s business strategy;
•	 offer competitive remuneration benchmarked against the external market;
•	 provide strong linkage between individual and Group performance and rewards; and
•	 align the interest of executives and shareholders.

REMuNERATION COMPONENT

VEHICLE

PuRPOSE

LINK TO PERfORMANCE

Fixed remuneration

•	 Represented by total  

employment cost (TEC);
•	 Comprises base salary, 

superannuation contributions  
and other discretionary and  
non-discretionary benefits.

STI component

•	 Paid in cash.

•	 To provide competitive fixed 

•	 Company and individual 

remuneration set with reference 
to role, market and experience.

performance are considered 
during the annual review process.

•	 Rewards executives for their 
contribution to achievement 
of Group and business unit 
outcomes, as well as individual 
Key Performance Indicators (KPIs).

•	 EBITDA;
•	 Core NPAT; 
•	 Divisional financial performance;
•	 Operational performance;
•	 Power ratio; and
•	 Risk management including 
commitment to Work Health 
Safety.

•	 Performance rights are subject 

to achieving core EPS and power 
ratio targets.

LTI component

•	 Awards are made in the form of 

performance rights.

•	 Rewards executives for their 
contribution to the creation 
of shareholder value over the 
longer term.

APPROACH TO SETTING REMuNERATION
The Group aims to reward executives with a level and mix of remuneration commensurate with their position and responsibilities within the Group and 
aligned with market practice. 

The Remuneration and Nomination Committee reviews TEC annually against the median of its direct industry peers and other Australian listed entities 
of a similar size and complexity. KMP remuneration is benchmarked against industry peers and remuneration levels reviewed having regard for market 
data, insights into remuneration trends, the performance of the Company and individual, and the broader economic environment.

DETAIL Of INCENTIVE PLANS

short term incentives (sti)
The Group operates an annual STI program that is available to key management personnel and awards a cash bonus subject to attainment of clearly 
defined Group, business unit and individual measures. 

The actual STI payments awarded to each executive depend on the extent to which specific targets set at the beginning of the financial year are met. 
The targets consist of a number of KPIs covering financial and non-financial, corporate and individual measures of performance. A summary of the 
measures and weightings is set out below:

GROuP AND DIVISIONAL fINANCIAL 
PERfORMANCE MEASuRES:
•	 Core NPAT
•	 Group EBITDA
•	 Expense management

GROuP AND DIVISIONAL fINANCIAL 
PERfORMANCE MEASuRES:
•	 Power Ratio
•	 Revenue Yield
•	 Revenue generation

NON-fINANCIAL MEASuRES:
•	 Strategic
•	 Risk Management including 
commitment to Work Health 
Safety

•	 Business Development and 

Growth Initiatives

60%

0–70%

–

0–75%

40%

0–70%

PERfORMANCE MEASuRES

CEO

Other functional executives

On an annual basis, after consideration of performance against KPIs, the Remuneration and Nomination Committee, in line with their responsibilities, 
determine the amount, if any, of the STI paid to each executive. This process usually occurs within three months after the reporting date. Payments 
made are delivered as a cash bonus in the following reporting period.

Long term incentives (Lti)
LTI awards to executives are made annually under the Prime Media Group Limited Performance Rights Plan. The cumulative allocations represent less 
than 1.5% of the undiluted capital of the Group with a maximum income cost of $3,001,163 (2014: $2,718,142).  The performance rights are available over 
a 36 month vesting period subject to continuing service and achieving the following targets:

•	 60% of the rights will be subject to achievement of annual core earnings per share (EPS) targets; and 
•	 40% of the rights will be subject to achievement of annual power ratio targets (revenue share: audience share).

The exercise price of the performance rights is nil. The rights will lapse 30 days after vesting date.

Prime media GrouP AnnuAl RepoRt 2015

11

Directors’ report

4. 

 ExECuTIVE REMuNERATION OuTCOMES fOR 
2015 (INCLuDING LINK TO PERfORMANCE)

COMPANY PERfORMANCE AND ITS LINK TO SHORT TERM 
INCENTIVES 
The financial performance measures driving STI payment outcomes are: 

•	 core NPAT (defined as NPAT before specific non-core items); and
•	 a power ratio greater than 1. The power ratio is a measure of the 

Group’s share of revenue to the Group’s share of audience. A power 
ratio greater than 1 indicates that the Group is performing ahead 
of its audience share.

The following chart shows the Group’s core NPAT ($million) for the 5 year 
period ended 30 June 2015. Core NPAT is defined as statutory net profit 
after tax and before non-core items.

core NpAt ($ million)
(Including discounted operations)

COMPANY PERfORMANCE AND ITS LINK TO LONG TERM 
INCENTIVES 
The Company has adopted the following performance measures for the 
vesting of LTI performance rights: 

•	 core EPS (defined as statutory EPS before specific non-core items); and
•	 maintenance or growth of the power ratio greater than 1.

The following chart shows the Company’s core EPS over the 5 year 
period from 1 July 2010 to 30 June 2015. Core EPS is defined as statutory 
EPS before non-core items.

earnings per share
(Cents per share)

7.4

7.3

7.6

9.1

9.7

9.2 9.1

9.7 9.1

5.5

$33.2

$35.4

$33.4

$33.5

2011

2012

2013

2014

2015

$26.8

Fully Diluted EPS

Fully Diluted EPS (before non-core items)

Lti awards 

Earnings Per Share (Cents per share)

During the financial year, 966,000 ordinary shares were acquired on 
market by the Trustee of the Prime Media Group Limited Performance 
Rights Plan as a result of the vesting and exercise of rights under the 
Plan. The LTI remuneration for each KMP is set out in within Table 1 and 2 
of this section. 

2011

2012

2013

2014

2015

Core NPAT ($ million)
including discounted operations

sti Awards 2014 and 2015 Financial Years
For the 2014 financial year, 100% of the STI cash bonus pool of $1,086,246 
as previously accrued in that period vested to key management 
personnel and was paid in the 2015 financial year. 

The Remuneration and Nomination Committee will consider the STI 
payments for the 2015 financial year in the first quarter of the 2016 
financial year. The maximum STI cash bonus available for the 2015 
financial year is $1,307,033. STI payments have been accrued at 100% 
of the maximum cash bonus available for the 2015 financial year 
based on individual executive’s actual performance against KPIs. 
Any adjustments between the actual amounts to be paid as determined 
by the Remuneration and Nomination Committee and the amounts 
accrued will be adjusted in the 2016 financial year. The minimum 
amount of the STI cash bonus, assuming that no executives meet 
their respective KPIs for the 2015 financial year, is nil.

12

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Prime media GrouP AnnuAl RepoRt 2015

13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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14

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ report

Table 3: Prime Media Group Limited Performance Rights Plan

GRANTED

TERMS AND CONDITIONS fOR EACH GRANT

VESTED

2015

NuMBER

GRANT DATE

fAIR VALuE PER 
PERfORMANCE 
RIGHT AT 
GRANT DATE

ExERCISE 
PRICE PER 
PERfORMANCE 
RIGHT

ExPIRY DATE

fIRST ExERCISE 
DATE

LAST ExERCISE 
DATE

NuMBER

Director

I. Audsley

I. Audsley

Executive

S. Wood

S. Wood

D. Walker

D. Walker

J. Palisi

E. McDonald

A. Hogarth

Total

600,000

–

200,000

–

217,438

–

200,000

200,000

100,000

1,517,438

20/11/2014

23/11/2011

27/8/2014

30/9/2011

27/8/2014

30/9/2011

27/8/2014

27/8/2014

27/8/2014

$0.6590

–

$0.8100

–

$0.8100

–

$0.8100

$0.8100

$0.8100

$0.00

–

$0.00

–

$0.00

–

$0.00

$0.00

$0.00

20/12/2017

20/11/2017

20/12/2017

–

–

–

26/9/2017

27/8/2017

26/9/2017

–

–

–

26/9/2017

27/8/2017

26/9/2017

–

26/9/2017

26/9/2017

26/9/2017

–

27/8/2017

27/8/2017

27/8/2017

–

26/9/2017

26/9/2017

26/9/2017

–

615,000

–

167,000

–

184,000

–

–

–

966,000

GRANTED

TERMS AND CONDITIONS fOR EACH GRANT

VESTED

2014

NuMBER

GRANT DATE

fAIR VALuE PER 
PERfORMANCE 
RIGHT AT 
GRANT DATE

ExERCISE 
PRICE PER 
PERfORMANCE 
RIGHT

ExPIRY DATE

fIRST ExERCISE 
DATE

LAST ExERCISE 
DATE

NuMBER

Director

I. Audsley

Executive

S. Wood

D. Walker

J. Palisi

E. McDonald

Total

500,000

19/11/2013

$0.8410

$0.00

19/12/2016

19/11/2016

19/12/2016

200,000

230,000

200,000

200,000

1,330,000

19/11/2013

19/11/2013

19/11/2013

19/11/2013

$0.8410

$0.8410

$0.8410

$0.8410

$0.8410

$0.00

$0.00

$0.00

$0.00

$0.00

19/12/2016

19/12/2016

19/12/2016

19/12/2016

19/11/2016

19/11/2016

19/11/2016

19/11/2016

19/12/2016

19/12/2016

19/12/2016

19/12/2016

–

–

–

–

–

–

–

Table 4: Value of performance rights granted, exercised, lapsed or cancelled during the year

VALuE Of 
PERfORMANCE RIGHTS GRANTED
 DuRING THE YEAR^
$

VALuE Of 
PERfORMANCE RIGHTS 
ExERCISED
 DuRING THE YEAR*
$

VALuE Of 
PERfORMANCE RIGHTS LAPSED 
DuRING THE YEAR
$

VALuE Of 
PERfORMANCE RIGHTS 
CANCELLED DuRING THE YEAR
$

I. Audsley

D. Walker

S. Wood

J. Palisi

E. McDonald

A. Hogarth

Total

395,400

176,342

162,200

162,200

162,200

81,100

533,998

184,920

167,835

–

–

–

1,139,442

886,753

^ Determined at the time of grant per AASB 2.

* Determined at the time of exercise.

–

–

–

–

–

–

–

–

–

–

–

–

–

–

For details on the valuation of the performance rights, including models and assumptions used, please refer to Note 27. There were no alterations to 
the terms and conditions of performance rights granted as remuneration since their grant date. The maximum grant payable assuming that all service 
and performance criteria were met, was equal to the number of rights granted multiplied by the fair value at the grant date. The minimum payable 
assuming that service and performance criteria were not met was nil.

Prime media GrouP AnnuAl RepoRt 2015

15

Directors’ report

5.  ExECuTIVE CONTRACTS
Remuneration arrangements for KMP are formalised in employment agreements. Details of these contracts are provided below:

CHIEf ExECuTIVE OffICER (CEO)
During the reporting period, Mr Audsley, was employed under a rolling contract as follows: 

•	 The CEO receives total fixed remuneration of $800,000 per annum;
•	 The CEO’s maximum STI opportunity is 65% of annual TEC;
•	 The CEO is eligible to participate in the Prime Media Group Limited Performance Rights Plan on terms determined by the Board, subject to prior 

shareholder approval, as required;

•	 The CEO is entitled to 6 weeks annual leave;
•	 The CEO may resign from his position and terminate his contract by giving 12 months written notice. The Company may elect to provide 12 months 

payment in lieu of the notice period, or a combination of notice and payment in lieu of notice. Payment in lieu of notice will be based on fixed 
remuneration;

•	 The CEO’s employment may be terminated by the Company providing 12 months written notice. The Company may elect to provide 12 months 
payment in lieu of the notice period, or a combination of notice and payment in lieu of notice. Payment in lieu of notice will be based on fixed 
remuneration and any short term incentive amounts for the prior year;

•	 The CEO’s employment contract may be terminated by the Company at any time without notice if serious misconduct has occurred. Where 

termination with cause occurs the CEO is only entitled to that portion of his remuneration contract that is fixed, and only to the date of termination; 
and

•	 The Company or the CEO may terminate the contract within 12 months of the Company ceasing to be listed on the official list of the Australian 

Securities Exchange (ASX) or a material diminution in the CEO’s functions, status or duties. In these circumstances, the Company must provide 12 
months written notice or 12 months payment in lieu of notice, or a combination thereof.

OTHER KEY MANAGEMENT PERSONNEL
During the reporting period, Mr Walker, Group General Manager Sales and Marketing, was employed on a fixed term contract that commenced on 
1 July 2014. The Group General Manager Sales and Marketing’s employment may be terminated by the Company at any time without notice if serious 
misconduct has occurred. Where termination with cause occurs Mr Walker is only entitled to that portion of his remuneration contract that is fixed, 
and only to the date of termination.

Mr Hogarth, General Manager Network Sales, is employed under a rolling contract with no fixed term. Mr Hogarth’s employment may be terminated 
by either party providing 12 months written notice or payment in lieu of notice (based on the fixed component of his remuneration and at the 
discretion of the Company). The Company may terminate the contract for performance by (at its discretion) giving 6 months written notice or 3 months 
written notice where the Company has advised the executive of his failure to perform. In this case the Company has the discretion to make a payment 
in lieu of notice or the unexpired portion of the notice period. The Company may terminate immediately for serious misconduct. Where termination 
with cause occurs Mr Hogarth is only entitled to that portion of remuneration that is fixed and accrued up to the date of termination.  

All other KMPs are employed under rolling contracts with no fixed term. Each KMP’s employment may be terminated by either party providing 
6 months written notice or payment in lieu of notice (based on the fixed component of the executive’s remuneration and at the discretion of the 
Company). The Company may terminate the contract for performance by (at its discretion) giving 6 months written notice or 3 months written notice 
where the Company has advised the executive of their failure to perform. In this case the Company has the discretion to make a payment in lieu of 
notice or the unexpired portion of the notice period. The Company may terminate immediately for serious misconduct. Where termination with 
cause occurs the KMP is only entitled to that portion of remuneration that is fixed and accrued up to the date of termination. 

6.  NON-ExECuTIVE DIRECTORS’ REMuNERATION (INCLuDING STATuTORY REMuNERATION DISCLOSuRES)

REMuNERATION POLICY
The Board seeks to aggregate remuneration at the level that provides the Company with the ability to attract and retain directors of the highest 
calibre, whilst incurring a cost that is acceptable to shareholders.

The amount of the aggregate remuneration sought to be approved by shareholders and the fee structure is reviewed annually against fees paid 
to NEDs of comparable companies. The Board also considers advice from external consultants when undertaking the annual review process. The 
aggregate fees paid to NEDs in the current financial year were $686,258.

NED fees in the 2016 financial year are estimated to be $659,000, which is less than the determination made at the Annual General Meeting held 
in November 2007 when shareholders approved an aggregate fee pool of $750,000 per annum (excluding superannuation and retirement benefits 
arising from the Directors’ remuneration plan).

STRuCTuRE
The remuneration of NEDs consists of directors’ fees, consisting of a fixed annual fee. One NED is currently entitled to benefits under the Directors’ 
Retirement Plan, approved by shareholders in November 1997. These fees are summarised in Table 1 and 2 under section 4 above. The Directors’ 
Retirement Plan was discontinued in the 2008 financial year for all directors appointed after that date. 

16

Directors’ report

7.  ADDITIONAL STATuTORY DISCLOSuRES

AuDITOR INDEPENDENCE AND NON-AuDIT SERVICES
The Directors have received and are satisfied with the ‘Audit Independence Declaration’ provided by the Company’s external auditors, Ernst & Young, 
which is included on page 18.

NON-AuDIT SERVICES 
The following non-audit services were provided by the Group’s auditor, Ernst & Young. The directors are satisfied that the provision of the non-audit 
services is compatible with the general standard of independence for auditors imposed by the Corporations Act 2001. The nature and scope of each 
type of non-audit service provided means that the auditor’s independence was not compromised.

Ernst & Young received or are due to receive the following amounts for the provision of non-audit services:

Income tax return & goods and services tax compliance services

Advisory services

Total

$

46,700

13,190

59,890

8.  CORPORATE GOVERNANCE
In recognising the need for the highest standards of corporate behaviour and accountability, the directors of Prime Media Group Limited support 
and have, unless otherwise disclosed in the corporate governance statement, adhered to the principles of corporate governance. The Company’s 
corporate governance statement is available on the Company website www.primemedia.com.au.

Signed in accordance with a resolution of the directors.

P. J Macourt
Director

Sydney, 26 August 2015

Prime media GrouP AnnuAl RepoRt 2015

17

AuDitor’s iNDepeNDeNce DecLArAtioN

Ernst & Young  
680  George Street 
Sydney NSW 2000 Australia 
GPO Box 2646 Sydney  NSW  2001 

Tel: +61 2 9248 5555 
Fax: +61 2 9248 5959 
ey.com/au 

Auditor’s Independence  Declaration to the Directors of Prime Media 
Group Limited 

In relation to our review of the financial report of Prime Media Group Ltd for the financial year ended 30 
June 2015, to the best of my knowledge and belief, there have been no contraventions of the auditor 
independence requirements of the Corporations Act 2001 or any applicable code of professional conduct. 

Ernst & Young 

  Christopher George 
  Partner 
  26 August 2015 

A member firm of Ernst & Young Global Limited 
Liability limited by a scheme  approved under Professional Standards Legislation 

18

	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

fINANCIAL STATEMENTS CONTENTS

CONSOLIDATED STATEMENT OF PROFIT OR LOSS AND OTHER COMPREHENSIVE INCOME 

CONSOLIDATED STATEMENT OF FINANCIAL POSITION 

CONSOLIDATED STATEMENT OF CHANGES IN EQuITY 

CONSOLIDATED STATEMENT OF CASH FLOWS 

NOTES TO THE fINANCIAL STATEMENTS
1  CORPORATE INFORMATION 

2  SuMMARY OF SIGNIFICANT ACCOuNTING POLICIES 

3  SIGNIFICANT ACCOuNTING JuDGEMENTS, ESTIMATES AND ASSuMPTIONS 

4  FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES 

5 

6 

INCOME AND EXPENSES 

INCOME TAX 

7  OPERATING SEGMENTS 

8  DISCOuNTED OPERATIONS 

9  EARNINGS PER SHARE 

10  DIVIDENDS PAID AND PROPOSED 

11  CASH AND SHORT-TERM DEPOSITS 

12  TRADE AND OTHER RECEIVABLES 

13  OTHER ASSETS 

14  INVESTMENTS IN ASSOCIATES 

15  INVESTMENTS IN SuBSIDIARIES 

16  INVESTMENTS – AVAILABLE-FOR-SALE FINANCIAL ASSETS 

17  PROPERTY, PLANT AND EQuIPMENT 

18  INTANGIBLE ASSETS AND GOODWILL 

19  TRADE AND OTHER PAYABLES 

20  INTEREST-BEARING LOANS AND BORROWINGS 

21  PROVISIONS 

22  CONTRIBuTED EQuITY 

23  RETAINED EARNINGS AND RESERVES 

24  COMMITMENTS 

25  CONTINGENT LIABILITIES 

26  EMPLOYEE BENEFIT LIABILITY 

27  SHARE BASED PAYMENTS 

28  SuBSEQuENT EVENTS 

29  AuDITOR’S REMuNERATION 

30  RELATED PARTY DISCLOSuRES 

31  PARENT ENTITY INFORMATION 

DIRECTORS’ DECLARATION 

INDEPENDENT AuDIT REPORT 

ASX ADDITIONAL INFORMATION 

20

21

22

23

24

24

32

33

35

36

38

39

40

41

42

43

43

44

45

46

47

48

50

50

51

52

53

54

55

55

56

57

57

57

59

60

61

63

Prime media GrouP AnnuAl RepoRt 2015

19

coNsoLiDAteD stAtemeNt oF proFit or Loss AND other 
compreheNsive iNcome
For the YeAr eNDeD 30 JuNe 2015

NOTES

5(a)

5(a)

5(a)

5(b)

14(b)

6

8(b)

9

9

9

9

CONSOLIDATED

2015
$’000

2014
$’000

253,233

256,342

245

5,335

258,813

(138,665)

120,148

(37,564)

(14,599)

(11,351)

56,634

(4,987)

(875)

50,772

(15,151)

35,621

–

35,621

–

35,621

35,621

35,621

35,621

35,621

9.7

9.7

9.7

9.7

290

3,645

260,277

(137,918)

122,359

(41,651)

(14,811)

(11,979)

53,918

(6,499)

(833)

46,586

(15,398)

31,188

2,664

33,852

–

33,852

33,852

33,852

33,852

33,852

9.2

8.5

9.2

8.5

CONTINuING OPERATIONS

Revenue and other income

Revenue from services

Interest income

Other income

Total revenue and other income

Cost of sales

Gross profit

Broadcasting and transmission expenses

Sales, marketing and administration expenses

Depreciation and amortisation expenses

Operating Profit

Finance costs

Share of associate losses

Profit from continuing operations before income tax

Income tax expense

Profit for the year from continuing operations

DISCONTINuED OPERATIONS

Profit after tax for the year from discontinued operations

Profit for the year 

Other comprehensive income

Other comprehensive income for the year, net of tax

Total comprehensive income for the year, net of tax

Profit attributable to:

Owners of the Parent

Total comprehensive income attributable to:

Owners of the Parent

Basic Earnings per share (cents per share)

 – profit for the year 

 – profit from continuing operations 

Diluted Earnings per share (cents per share)

 – profit for the year 

 – profit from continuing operations

20

coNsoLiDAteD stAtemeNt oF FiNANciAL positioN
As At 30 JuNe 2015

ASSETS

Current Assets

Cash and short term deposits

Trade and other receivables

Intangible assets

Other assets

Assets classified as held for sale

Total Current Assets 

Non-Current Assets

Investment in associates

Investment in available-for-sale financial assets

Property, plant and equipment

Deferred tax assets

Intangible assets and goodwill

Other assets

Total Non-Current Assets 

Total Assets

LIABILITIES

Current Liabilities

Trade and other payables

Interest-bearing loans and borrowings

Current tax liabilities

Provisions

Total Current Liabilities

Non-Current Liabilities

Interest-bearing loans and borrowings

Provisions

Total Non-Current Liabilities

Total Liabilities

Net Assets

EQuITY

Equity attributable to equity holders of the parent interest

Contributed equity

Reserves

Accumulated losses

Parent Interests

Total Equity

NOTES

CONSOLIDATED

2015
$’000

2014
$’000

11

12

18

13

8(d)

14

16

17

6(a)

18

13

19

20

6(a)

21

20

21

22(a)

23

23(b)

9,837

49,669

1,667

1,273

62,446

963

63,409

1,259

2,508

35,475

993

199,722

1,118

241,075

304,484

35,963

270

5,127

365

41,725

88,466

417

88,883

130,608

173,876

12,722

55,518

2,067

1,370

71,677

1,222

72,899

140

2,508

37,685

1,442

201,741

1,258

244,774

317,673

33,270

246

1,737

445

35,698

119,399

336

119,735

155,433

162,240

310,262

4,150

(140,536)

173,876

173,876

310,262

3,957

(151,979)

162,240

162,240

Prime media GrouP AnnuAl RepoRt 2015

21

coNsoLiDAteD stAtemeNt oF chANges iN equitY
As At 30 JuNe 2015

At 1 July 2014

Profit for the period

Other comprehensive income

Total comprehensive income and expense for the period

Transactions with equity holders  
in their capacity as equity holders:

Exercise of performance rights

Share based payments

Dividends on ordinary shares

At 30 June 2015

At 1 July 2013

Profit for the period

Other comprehensive income

Total comprehensive income and expense for the period

Transactions with equity holders  
in their capacity as equity holders:

Share based payments

Reclassification

Dividends on ordinary shares

At 30 June 2014

ISSuED 
CAPITAL 
$’000

ACCuMuLATED  
LOSSES 
$’000

EMPLOYEE  
BENEfITS  
RESERVE 
$’000

GENERAL  
RESERVE
$’000

TOTAL PARENT 
ENTITY 
INTEREST 
$’000

310,262

–

–

–

–

–

310,262

(151,979)

35,621

–

35,621

–

–

(24,178)

(140,536)

3,957

–

–

–

(887)

1,080

–

4,150

–

–

–

–

–

–

–

–

–

162,240

35,621

–

35,621

(887)

1,080

(24,178)

173,876

ISSuED 
CAPITAL 
$’000

ACCuMuLATED  
LOSSES 
$’000

EMPLOYEE 
BENEfITS  
RESERVE 
$’000

GENERAL  
RESERVE 
$’000

TOTAL PARENT 
ENTITY  
INTEREST 
$’000

310,262

–

–

–

–

–

–

310,262

(156,801)

33,852

–

33,852

–

(2,288)

(26,742)

(151,979)

3,207

(2,288)

–

–

–

750

–

–

3,957

–

–

–

–

2,288

–

–

154,380

33,852

–

33,852

750

–

(26,742)

162,240

22

coNsoLiDAteD stAtemeNt oF cAsh FLows
For the YeAr eNDeD 30 JuNe 2015

NOTES

CONSOLIDATED

2015
$’000

2014
$’000

OPERATING ACTIVITIES

Receipts from customers (inclusive of GST)

Payments to suppliers and employees (inclusive of GST)

Interest received

Borrowing costs paid

Income tax refunds received

Income tax paid 

NET CASH fLOWS fROM OPERATING ACTIVITIES

11

INVESTING ACTIVITIES

Proceeds from sale of property, plant and equipment

Purchase of property, plant & equipment and intangible assets

Proceeds from sale of financial assets

Proceeds from sale of business operations – deferred contingent consideration

Purchase of program rights

Loan funds to related entities

NET CASH fLOWS (uSED IN)/fROM INVESTING ACTIVITIES

fINANCING ACTIVITIES

Proceeds from borrowings 

Repayments of borrowings 

Finance lease liability payments

Share based payments – performance rights exercised

Dividends paid

NET CASH fLOWS uSED IN fINANCING ACTIVITIES

NET (DECREASE)/INCREASE IN CASH AND CASH EQuIVALENTS

Cash and cash equivalents at beginning of period

CASH AND CASH EQuIVALENTS AT END Of PERIOD

11

285,877

(211,910)

245

(4,779)

457

(11,920)

57,970

1,900

(5,839)

–

–

–

(605)

(4,544)

118,000

(149,000)

(246)

(887)

(24,178)

(56,311)

(2,885)

12,722

9,837

291,743

(226,407)

305

(6,839)

–

(16,241)

42,561

–

(4,795)

24,395

330

(10,000)

(1,123)

8,807

93,525

(115,525)

(230)

–

(26,742)

(48,972)

2,396

10,326

12,722

Prime media GrouP AnnuAl RepoRt 2015

23

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

1.  CORPORATE INfORMATION

The consolidated financial report of Prime Media Group Limited (the 
“Company”) for the year ended 30 June 2015 was authorised for issue 
in accordance with a resolution of the directors on 26 August 2015.

Prime Media Group Limited is a company limited by shares incorporated 
in Australia whose shares are publicly traded on the Australian 
Securities Exchange.

(A)  BASIS Of PREPARATION
The financial report is a general-purpose financial report, which 
has been prepared in accordance with the requirements of the 
Corporations Act 2001, Australian Accounting Standards and other 
authoritative pronouncements from the Australian Accounting 
Standards Board. The financial report has been prepared on a 
historical cost basis, except for available-for-sale investments that 
have been measured at fair value.

The nature of the operations and principal activities of the Group are 
described in the Directors’ Report.

The financial report is presented in Australian dollars and all values are 
rounded to the nearest thousand dollars ($’000) unless otherwise stated.

The consolidated financial statements provide comparative information 
in respect of the previous period.

(B)   COMPLIANCE WITH AuSTRALIAN ACCOuNTING 

STANDARDS AND INTERNATIONAL fINANCIAL 
REPORTING STANDARDS 

The financial report complies with Australian Accounting Standards 
and International Financial Reporting Standards (IFRS) as issued by the 
International Accounting Standards Board.

(C)   CHANGES IN ACCOuNTING POLICIES, 
DISCLOSuRES, STANDARDS AND 
INTERPRETATIONS

The accounting policies adopted are consistent with those of the 
previous financial year. 

2. 

 SuMMARY Of SIGNIfICANT 
ACCOuNTING POLICIES

TABLE Of CONTENTS
(A) 
(B) 

(C) 

Revenue recognition
Government grants
Taxes

Basis of preparation
Compliance with Australian Accounting Standards 
and International Financial Reporting Standards
Changes in accounting policy, disclosures, standards 
and interpretations
Basis of consolidation
Business combinations and goodwill
Investments in associates

(D) 
(E) 
(F) 
(G)  Current versus non-current classification
(H) 
(I) 
(J) 
(K)  Non-current assets held for sale and discontinued operations
(L) 
(M) 
(N) 
(O) 
(P) 

Property, plant and equipment
Leases
Borrowing costs
Intangible assets
Financial Instruments – initial recognition and subsequent 
measurement
Impairment of non-financial assets 
Cash and short term deposits
Provisions
Share-based payments 
Contributed equity 

(Q) 
(R) 
(S) 
(T) 
(u) 

24

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

(C)   CHANGES IN ACCOuNTING POLICIES, DISCLOSuRES, STANDARDS AND INTERPRETATIONS (CONTINuED)
The following Australian Accounting Standards and Interpretations that have recently been issued or amended, but are not yet effective. The changes 
have had no material effect on the financial statements of the Group.

REfERENCE

TITLE

APPLICATION  
DATE Of  
STANDARD

APPLICATION  
DATE fOR  
GROuP

Amendments to Australian Accounting Standards - Offsetting Financial Assets  
and Financial Liabilities

1 January 2014 1 July 2014

AASB 2012-3

AASB 9/IFRS 9

AASB 2013-3

AASB 2013-4

AASB 2013-9

AASB 2014-1 
Part A -Annual Improvements 
2010–2012 Cycle 

AASB 2014-1 
Part A -Annual Improvements 
2011–2013 Cycle 

AASB 1031 

AASB 2014-4

Financial Instruments

Amendments to AASB 136 – Recoverable Amount Disclosures for Non-Financial 
Assets

Amendments to Australian Accounting Standards – Novation of Derivatives  
and Continuation of Hedge Accounting [AASB 139]

Amendments to Australian Accounting Standards – Conceptual Framework, 
Materiality and Financial Instruments

Amendments to Australian Accounting Standards - Part A 
Annual Improvements to IFRSs 2010–2012 Cycle

Amendments to Australian Accounting Standards - Part A 
Annual Improvements to IFRSs 2011–2013 Cycle

Materiality

Clarification of Acceptable Methods of Depreciation and Amortisation 
(Amendments to AASB 116 and AASB 138)

AASB 15

Revenue from Contracts with Customers

AASB 2015-1

AASB 2015-2

AASB 2015-3

Amendments to Australian Accounting Standards – Annual Improvements  
to Australian Accounting Standards 2012-2014 cycle

Amendments to Australian Accounting Standards – Disclosure Initiative: 
Amendments to AASB 101

Amendments to Australian Accounting Standards arising from the Withdrawal  
of AASB 1031 Materiality

1 January 2015 1 April 2016

1 January 2018 1 July 2018

1 January 2014 1 July 2014

1 January 2014 1 July 2014

1 January 2014 1 July 2014

1 July 2014

1 July 2014

1 July 2014

1 July 2014

1 January 2014 1 July 2014

1 January 2016 1 July 2016

1 January 2017 1 April 2017  

Note A

1 January 2016 1 April 2016

1 January 2016 1 April 2016

(D)  BASIS Of CONSOLIDATION
The consolidated financial statements comprise the financial statements of Prime Media Group Limited and its subsidiaries (as outlined in Note 30) 
as at and for the year ended 30 June 2015. Interests in associates are equity accounted and are not part of the consolidated Group (see Note 14).

Control is achieved when the Group is exposed, or has rights, to variable returns from its involvement with the investee and has the ability to affect 
those returns through its power over the investee. The Group controls an investee if and only if the Group has:

•	 power over the investee (i.e.: existing rights that give it the current ability to direct the relevant activities of the investee);
•	 exposure, or rights, to variable returns from its involvement with the trustee;
•	

the ability to use its power over the investee to affect its returns.

Generally, there is a presumption that a majority of voting rights results in control. To support this presumption, and when the Group has less than a 
majority of the voting or similar rights of an investee, the Group considers all relevant facts and circumstances in assessing whether it has power over 
an investee including: 

•	
•	
•	

the contractual arrangement(s) with the other vote holders of the investee;
rights arising from other contractual arrangements; and
the Group’s voting rights and potential voting rights.

The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or more of the three 
elements of control. Consolidation of a subsidiary begins when the Group obtains control over the subsidiary and ceases when the Group loses control 
of the subsidiary. Assets, liabilities, income and expenses of a subsidiary acquired or disposed of during the year are included in the consolidated 
financial statements from the date the Group gains control until the date the Group ceases to control the subsidiary.

Profit or loss and each component of other comprehensive income are attributed to the equity holders of the parent of the Group and to the 
non-controlling interests, even if this results in the non-controlling interests having a deficit balance. All intra group assets and liabilities, equity, 
income expenses and cash flows relating to transactions between members of the Group are eliminated in full on consolidation. 

A change in the ownership interest of a subsidiary that does not result in a loss of control, is accounted for as an equity transaction.

If the Group loses control over a subsidiary, it derecognises the related assets (including goodwill), liabilities, non-controlling interest and any other 
component of equity while any resultant gain or loss is recognised in profit or loss. Any investment retained is recognised at fair value. 

Prime media GrouP AnnuAl RepoRt 2015

25

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

2. 

 SuMMARY Of SIGNIfICANT ACCOuNTING POLICIES (CONTINuED)

(E)  BuSINESS COMBINATIONS AND GOODWILL
Business combinations are accounted for using the acquisition 
method. The cost of acquisition is measured as the aggregate of the 
consideration transferred, measured at acquisition date fair value and the 
amount of any non-controlling interest in the acquiree. For each business 
combination, the Group elects whether it measures the non-controlling 
interest in the acquiree either at fair value or at the proportionate share 
of the acquiree’s identifiable net assets. Acquisition costs incurred are 
expensed and included in administrative expenses.

When the Group acquires a business, it assesses the financial assets 
and liabilities assumed for appropriate classification and designation 
in accordance with the contractual terms, economic conditions and 
pertinent conditions as at the acquisition date.

If the business combination is achieved in stages, any previously held 
equity interest is remeasured at its acquisition date fair value and any 
resulting gain or loss is recognised in profit or loss.

Any contingent consideration to be transferred by the acquirer 
will be recognised at fair value at the acquisition date. Contingent 
consideration classified as an asset or liability that is a financial 
instrument and within the scope of AASB 139 Financial Instruments: 
Recognition and Measurement, is measured at fair value with changes 
in fair value recognised in profit or loss or as a change in other 
comprehensive income. If the contingent consideration is not within 
the scope of AASB 139, it is measured in accordance with the appropriate 
Australian Accounting Standard. Contingent consideration that is 
reclassified as equity is not re-measured and subsequent settlement 
is accounted for within equity. 

Goodwill is initially measured at cost, being the excess of the aggregate 
of the consideration transferred and the amount recognised for any 
non-controlling interests, and any previous interest held, over the net 
identifiable assets acquired and liabilities assumed. If the fair value of 
the net assets acquired is in excess of the aggregate consideration 
transferred, the Group re-assesses whether it has correctly identified 
all of the assets acquired and all of the liabilities assumed and reviews 
the procedures used to measure the amounts to be recognised at 
the acquisition date. If the re-assessment still results in an excess of 
the fair value of net assets acquired over the aggregate consideration 
transferred, then the gain is recognised in profit or loss.

After initial recognition, goodwill is measured at cost less any 
accumulated impairment losses. For the purpose of impairment testing, 
goodwill acquired in a business combination is, from the acquisition 
date, allocated to each of the Group’s cash-generating units that are 
expected to benefit from the combination, irrespective of whether 
other assets or liabilities of the acquired are assigned to those units.

Where goodwill forms part of a cash-generating unit and part of the 
operation within that unit is disposed of, the goodwill associated 
with the operation disposed of is included in the carrying amount of 
the operation when determining the gain or loss on disposal of the 
operation. Goodwill disposed of in this circumstance is measured based 
on the relative values of the operation disposed of and the portion of 
the cash-generating unit retained.

(f)  INVESTMENTS IN ASSOCIATES
The Group’s investments in its associates are accounted for using the 
equity method. An associate is an entity over which the Group has 
significant influence. Significant influence is the power to participate in 
the financial and operating policy decisions of the investee.

under the equity method, the investment in an associate is initially 
recognised at cost. The carrying amount of the investment is adjusted 
to recognise changes in the Group’s share of net assets of the associate 
since the acquisition date. Goodwill relating to an associate is included 
in the carrying amount of the investment and is neither amortised nor 
individually tested for impairment.

The statement of profit or loss reflects the Group’s share of the 
results of operations of the associate. When there has been a change 
recognised directly in the equity of the associate, the Group recognises 
its share of any changes, when applicable, in the statement of changes in 
equity. unrealised gains and losses resulting from transactions between 
the Group and the associate are eliminated to the extent of the interest 
in the associate.

The aggregate of the Group’s share of profit or loss of an associate is 
shown on the face of the statement of profit or loss outside operating 
profit or loss after tax and non-controlling interests in the subsidiaries of 
the associate. The financial statements of the associates are prepared for 
the same reporting period as the Group. When necessary, adjustments 
are made to bring the accounting policies in line with those of the Group.

After application of the equity method, the Group determines whether 
it is necessary to recognise an additional impairment loss on the Group’s 
investment in its associate. At each reporting date, the Group determines 
whether there is any objective evidence that the investment in the 
associate is impaired. If this is the case the Group calculates the amount 
of impairment as the difference between the recoverable amount of the 
associate and its carrying value and recognises the amount in the “share 
of associate losses” in the statement of profit or loss.

(G)   CuRRENT VERSuS NON-CuRRENT 

CLASSIfICATION

The Group presents assets and liabilities in the statement of financial 
position based on current and non-current classification. An asset is 
current when it is:

•	 Expected to be realised or intended to be sold or consumed in the 

normal operating cycle;

•	 Held primarily for the purpose of trading;
•	 Expected to be realised within 12 months after the reporting date; or
•	 Cash or cash equivalent unless restricted from being exchanged or 

used to settle a liability for at least 12 months after the reporting date.

All other assets are classified as non-current. A liability is current when:

It is expected to be settled in the normal operating cycle;
•	
It is held primarily for the purpose of trading;
•	
•	
It is due to be settled within 12 months after the reporting date; or
•	 There is no unconditional right to defer the settlement of the liability 

for at least 12 months after the reporting period.

The Group classifies all other liabilities as non-current. Deferred tax 
assets and liabilities are classified as non-current assets and liabilities.

(H)  REVENuE RECOGNITION
Revenue is recognised to the extent it is probable that the economic 
benefits will flow to the Group and the revenue can be reliably measured, 
regardless of when the payment is being made. Revenue is measured 
at the fair value of the consideration received or receivable, taking into 
account contractually defined terms of payment and excluding taxes or 
duty. The specific recognition criteria described below must also be met 
before revenue is recognised:

ADVERTISING REVENuE
Broadcasting operations derive revenue primarily from the 
sale of commercial advertising time to national, regional and 
local advertisers. Revenue is recognised when the commercial 
advertisements are broadcast.

COMMERCIAL ADVERTISING PRODuCTION REVENuE
Revenue is recognised when the production is complete and the 
customer invoiced.

RENDERING Of SERVICES
Revenue from the provision of production facilities is brought to account 
after services have been rendered and the fee is receivable.

SALES REPRESENTATION REVENuE
Sales representation revenue is brought to account as the service is provided.

INTEREST INCOME
For all financial instruments measured at amortised cost and interest-bearing 
financial assets classified as available-for-sale, interest income or expense 
is recorded using the effective interest rate, which is the rate that exactly 
discounts the estimated future cash payments or receipts over the expected 
life of the financial instrument or a shorter period, where appropriate, to 
the net carrying amount of the financial asset or liability. Interest income is 
included in finance income in the statement of profit or loss.

26

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

Deferred tax assets and liabilities are measured at the tax rates that are 
expected to apply in the year when the asset is realised or the liability 
settled, based on tax rates (and tax laws) that have been enacted or 
substantively enacted at the reporting date. Deferred tax assets and 
deferred tax liabilities are offset if a legally enforceable right exists 
to set off current tax assets against current income tax liabilities and 
the deferred taxes relate to the same taxable entity and the same 
taxation authority.

Information regarding the Group’s consolidated tax group is 
disclosed at Note 6.

GOODS AND SERVICES TAx (GST)
Revenues, expenses and assets are recognised net of the amount of GST. 
The net amount of GST recoverable from, or payable to, the taxation 
authority is included as part of receivables or payables in the statement 
of financial position. Commitments and contingencies are disclosed net 
of the amount of GST recoverable from, or favourable to, the taxation 
authority. Cash flows are included in the statement of cash flows on 
a gross basis and the GST component of the cash flows arising from 
investing and financing activities, which is recoverable from, or payable 
to, the taxation authority is classified as part of operating cash flows. 

(K)   NON-CuRRENT ASSETS HELD fOR SALE AND 

DISCONTINuED OPERATIONS

The Group classifies non-current assets and disposal groups as held for 
sale if their carrying amounts will be recovered principally through a sale 
transaction rather than through continuing use. Non-current assets and 
disposal groups classified as held for sale are measured at the lower of 
their carrying amount and fair value less costs to sell. Costs to sell are the 
incremental costs directly attributable to the sale, excluding the finance 
costs and income tax expense. The criteria for held for sale classification 
is regarded as met only when the sale is highly probable and the asset 
or disposal group is available for immediate sale in its present condition. 
Management must be committed to the sale within one year from the 
date of classification. 

Property, plant and equipment and intangible assets are not 
depreciated or amortised once classified as held for sale. Assets and 
liabilities classified as held for sale are presented separately as current 
items in the statement of financial position.

Discontinued operations are excluded from the results of continuing 
operations and are presented as a single amount as profit or 
loss after tax from discontinued operations in the statement of 
comprehensive income.

DIVIDENDS
Dividend revenue is recognised when the Group’s right to receive the 
payment is established.

RENTAL INCOME
Rental income is derived from the sub-letting of the Group’s property, 
plant and equipment. This rental income is recognised on a straight-line 
basis over the lease terms and is included in revenue in the statement of 
profit or loss due to its operating nature.

(I)  GOVERNMENT GRANTS
Government grants are recognised where there is reasonable assurance 
that the grant will be received and all attached conditions have 
been complied with. When the grant relates to an expense item, it is 
recognised as income on a systematic basis over the periods that the 
related costs, for which it is intended to compensate, are expensed.

When the grant relates to an asset, it is recognised as income in equal 
amounts over the expected useful life of the related asset. When the 
Group receives grants of non-monetary assets, the assets and the grant 
are recorded at nominal amounts and released to profit or loss over the 
expected useful life in a pattern of consumption of the benefit of the 
underlying asset by equal annual instalments.

(J)  TAxES

(i)  CuRRENT INCOME TAx
Current tax assets and liabilities for the current period are measured 
at the amount expected to be recovered from or paid to the taxation 
authorities. The tax rates and tax laws used to compute the amount are 
those that are enacted or substantively enacted at the reporting date.

Current income tax relating to items recognised directly in equity 
is recognised in equity and not in the statement of profit or loss. 
Management periodically evaluates positions taken in the tax returns 
with respect to situations in which applicable tax regulations are subject 
to interpretation and establishes provisions where appropriate.

(ii)  DEfERRED INCOME TAx
Deferred tax is provided using the liability method on temporary 
differences between the tax bases of assets and liabilities and their 
carrying amounts for financial reporting purposes at the reporting date.

Deferred income tax liabilities are recognised for all taxable temporary 
differences except:

•	 when the deferred tax liability arises from the initial recognition 
of goodwill or of an asset or liability in a transaction that is not a 
business combination and that, at the time of the transaction, affects 
neither the accounting profit nor taxable profit or loss.
in respect of taxable temporary differences associated with 
investments in subsidiaries, associates and interests in joint ventures, 
when the timing of the reversal of the temporary differences can be 
controlled and it is probable that the temporary differences will not 
reverse in the foreseeable future.

•	

Deferred tax assets are recognised for all deductible temporary 
differences, the carry forward of unused tax credits and any unused 
tax losses. Deferred tax assets are recognised to the extent that it 
is probable that taxable profit will be available against which the 
deductible temporary differences, and the carry forward of unused tax 
credits and unused tax losses can be utilised, except:

•	 when the deferred tax asset relating to the deductible temporary 

•	

difference arises from the initial recognition of an asset or liability in 
a transaction that is not a business combination and, at the time of the 
transaction, affects neither the accounting profit nor taxable profit or loss.
in respect of deductible temporary differences associated with 
investments in subsidiaries, associates and interests in joint 
ventures, deferred tax assets are recognised only to the extent 
that it is probable that the temporary differences will reverse in the 
foreseeable future and taxable profit will be available against which 
the temporary differences can be utilised.

The carrying value of deferred tax assets is reviewed at each reporting 
date and reduced to the extent that it is no longer probable that 
sufficient taxable profit will be available to allow all or part of the 
deferred tax asset to be utilised.

Prime media GrouP AnnuAl RepoRt 2015

27

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

2. 

 SuMMARY Of SIGNIfICANT ACCOuNTING POLICIES (CONTINuED)

(L)  PROPERTY, PLANT AND EQuIPMENT
Plant and equipment is stated at cost, net of accumulated depreciation 
and accumulated impairment losses, if any. Such cost includes the cost 
of replacing part of the property, plant and equipment if the recognition 
criteria are met. When significant parts of property, plant and equipment 
are required to be replaced at intervals, the Group recognises such 
parts as individual assets with specific useful lives and depreciates 
them accordingly. All other repairs and maintenance are recognised 
in profit or loss as incurred. The present value of the expected cost for 
the decommissioning of an asset after its use is included in the cost of 
the respective asset if the recognition criteria for a provision are met. 
Refer to significant accounting judgements, estimates and assumptions 
(Note 3) and provisions (Note 21) for further information about the 
recorded decommissioning provision.

Land and buildings are measured at cost less accumulated 
depreciation on buildings.

Depreciation is calculated on a straight-line basis on all property, plant 
and equipment, other than freehold and leasehold land, over the 
estimated useful life of the assets as follows:

MAJOR DEPRECIATION PERIODS ARE:

 – Land:

 – Freehold buildings:

 – Leasehold improvements:

 – Plant and equipment:

 – Plant and equipment under lease:

 – Motor vehicles:

Not 
depreciated

40 years

The lease term

3 to 15 years

5 to 15 years

6 years

An item of property, plant and equipment and any significant part initially 
recognised is derecognised upon disposal or when no future economic 
benefits are expected from its use or disposal. Any gain or loss arising on 
de-recognition of the asset (calculated as the difference between the net 
disposal proceeds and the carrying amount of the asset) is included in 
the statement of profit or loss when the asset is derecognised.

The residual values, useful lives and methods of depreciation of 
property, plant and equipment are reviewed at each financial year end 
and adjusted prospectively, if appropriate.

(M) LEASES
The determination of whether an arrangement is, or contains a lease is 
based on the substance of the arrangement at inception of the lease. 
The arrangement is, or contains, a lease if fulfilment of the arrangement 
is dependent on the use of a specific asset or assets or the arrangement 
conveys a right to use the asset, even if that right is not explicitly 
specified in an arrangement.

(i)  GROuP AS A LESSEE 
A lease is classified at the inception date as a finance lease or an 
operating lease. A lease that transfers substantially all the risks and 
rewards incidental to ownership to the Group is classified as a finance 
lease. An operating lease is a lease other than a finance lease.

Finance leases are capitalised at the commencement of the lease at 
the inception date fair value of the leased property or, if lower, at the 
present value of the minimum lease payments. Lease payments are 
apportioned between finance charges and reduction of lease liability so 
as to achieve a constant rate of interest on the remaining balance of the 
liability. Finance charges are recognised in finance costs in the statement 
of profit or loss.

A leased asset is depreciated over the useful life of the asset. However, if 
there is no reasonable certainty that the Group will obtain ownership by 
the end of the lease term, the asset is depreciated over the shorter of the 
estimated useful life of the asset and the lease term.

Operating lease payments are recognised as an operating expense in 
the statement of profit or loss on a straight-line basis over the lease term.

(ii)  GROuP AS A LESSOR
Leases in which the Group does not transfer substantially all the risks 
and benefits of ownership of the leased asset are classified as operating 
leases. Initial direct costs incurred in negotiating an operating lease 
are added to the carrying amount of the leased asset and recognised 
as an expense over the lease term on the same basis as rental income. 
Contingent rents are recognised as revenue in the period in which 
they are earned.

(N)  BORROWING COSTS
Borrowing costs directly attributable to the acquisition, construction or 
production of an asset that necessarily takes a substantial period of time 
to get ready for its intended use or sale are capitalised as part of the cost 
of the asset. All other borrowing costs are expensed in the periods in 
which they occur. Borrowing costs consist of interest and other costs that 
an entity incurs in connection with the borrowing of funds.

(O)  INTANGIBLE ASSETS
Intangible assets acquired separately are measured on initial recognition 
at cost. The cost of intangible assets acquired in a business combination 
is their fair value at the date of acquisition. Following initial recognition, 
intangible assets are carried at cost less any accumulated amortisation 
and accumulated impairment losses.

The useful lives of intangible assets are either finite or indefinite.

Intangible assets with finite lives are amortised over the useful economic 
life and assessed for impairment whenever there is an indication that 
the intangible asset may be impaired. The amortisation period and 
the amortisation method for an intangible asset with a finite useful life 
are reviewed at least at the end of each reporting period. Changes in 
the expected useful life or the expected pattern of consumption of 
future economic benefits embodied in the asset are accounted for by 
changing the amortisation period or method, as appropriate, and are 
treated as changes in accounting estimates. The amortisation expense 
on intangible assets with finite lives is recognised in the statement of 
profit or loss in the expense category consistent with the function of the 
intangible assets.

Intangible assets with indefinite useful lives are not amortised, but 
are tested for impairment annually either individually or at the cash-
generating unit level. The assessment of indefinite life is reviewed 
annually to determine whether the indefinite life continues to be 
supportable. If not, the change in the useful life from indefinite to finite is 
accounted for on a prospective basis.

Gains or losses arising from de-recognition of an intangible asset are 
measured as the difference between the net disposal proceeds and the 
carrying amount of the asset and are recognised in the statement of 
profit or loss when the asset is derecognised.

BuSINESS SOfTWARE, DEVELOPMENT AND WEBSITES
Business software, development and website costs are capitalised based 
on management’s judgement that key milestones for the developments 
have been achieved. In determining the amounts to be capitalised, 
management makes assumptions regarding the future cash to be 
generated from the asset, discount rates to be applied and the expected 
period of benefits.

TELEVISION BROADCAST LICENCES, ACQuIRED BOTH 
SEPARATELY AND AS PART Of A BuSINESS COMBINATION
Television broadcast licences consist of the right to broadcast television 
to specific market areas. The licences are subject to renewal by the 
Australian Communications and Media Authority (ACMA). The directors 
have no reason to believe the licences will not be renewed at the end 
of their legal terms and have not identified any factor that would affect 
their useful life. Therefore, the television licences are deemed to have 
indefinite useful lives.

28

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

PROGRAM RIGHTS
Consists of television program rights arising from the Company’s affiliation with the Seven Network.

A summary of the policies applied to the Group’s intangible assets is as follows:

TELEVISION BROADCAST LICENCES

BuSINESS SOfTWARE, DEVELOPMENT, WEBSITES,  
PROGRAM RIGHTS AND INfRASTRuCTuRE ACCESS LICENCE

useful lives:

Indefinite

Finite

Amortised on a straight-line basis over  
the period of the expected future benefit

Internally generated / Acquired

After initial measurement, available-for-sale financial investments are 
subsequently measured at fair value with unrealised gains or losses 
recognised as other comprehensive income in reserves until the 
investment is derecognised, at which time the cumulative gain or loss is 
recognised in other operating income, or the investment is determined 
to be impaired, when the cumulative loss is reclassified from reserves 
to the statement of profit or loss in finance costs. Interest earned whilst 
holding available-for-sale financial investments is reported as interest 
income using the effective interest rate method.

The Group evaluates whether the ability and intention to sell its 
available-for-sale financial assets in the near term is still appropriate. 
When, in rare circumstances, the Group is unable to trade these financial 
assets due to inactive markets and management’s intention to do so 
significantly changes in the foreseeable future, the Group may elect 
to reclassify these financial assets if management has the ability and 
intention to hold the assets for the foreseeable future or until maturity. 

For a financial asset reclassified from the available-for-sale category, 
the fair value carrying amount at the date of reclassification becomes 
its new amortised cost and any previous gain or loss on the asset that 
has been recognised in equity is amortised to profit or loss over the 
remaining life of the investment using the effective interest rate. Any 
difference between the new amortised cost and the maturity amount 
is also amortised over the remaining life of the asset using the effective 
interest rate. If the asset is subsequently determined to be impaired, 
then the amount recorded in equity is reclassified to the statement of 
profit or loss.

Derecognition
A financial asset (or, where applicable, a part of a financial asset or part of 
a group of similar financial assets) is derecognised when:

•	
•	

the rights to receive cash flows from the asset have expired;
the Group has transferred its rights to receive cash flows from the 
asset or has assumed an obligation to pay the received cash flows 
in full without material delay to a third party under a ‘pass through’ 
arrangement; and either the Group has transferred substantially 
all the risks and rewards of the asset, or the Group has neither 
transferred nor retained substantially all the risks and rewards of 
the asset, but has transferred control of the asset.

When the Group has transferred its rights to receive cash flows from an 
asset or has entered into a pass-through arrangement, it evaluates if and 
to what extent it has retained the risks and rewards of ownership.

When it has neither transferred nor retained substantially all the risks 
and rewards of the asset, nor transferred control of the asset, the asset 
is recognised to the extent of the Group’s continuing involvement in 
the asset. In that case, the Group also recognises an associated liability. 
The transferred asset and the associated liability are measured on a 
basis that reflects the rights and obligations that the Group has retained. 
Continuing involvement that takes the form of a guarantee over the 
transferred asset is measured at the lower of the original carrying amount 
of the asset and the maximum amount of consideration received that the 
Group could be required to repay.

Amortisation method used:

Not amortised or revalued

Internally generated or acquired: Acquired

(P)   fINANCIAL INSTRuMENTS – INITIAL 

RECOGNITION AND SuBSEQuENT 
MEASuREMENT

A financial instrument is any contract that gives rise to a financial asset of 
one entity and a financial liability or equity instrument of another entity.

(i)  fINANCIAL ASSETS

initial recognition and measurement
Financial assets are classified, at initial recognition, as financial assets at 
fair value through profit or loss, loans and receivables, held to maturity 
investments, available-for-sale assets, or as derivatives designated as 
hedging instruments in an effective hedge, as appropriate.

All financial assets are recognised initially at fair value plus, in the case of 
financial assets not subsequently measured at fair value through profit 
or loss, transaction costs that are attributable to the acquisition of the 
financial asset.

Purchases or sales of financial assets that require delivery of the assets 
within the period established by regulation or convention in the market 
place are recognised on the trade date being the date that the Group 
commits to purchase or sell the asset.

subsequent measurement
The subsequent measurement of financial assets depends on their 
classification as described below:

Financial assets at fair value through profit or loss
Financial assets at fair value through profit or loss include financial assets 
held for trading and financial assets designated upon initial recognition 
at fair value through profit or loss. Financial assets are classified as held 
for trading if they are acquired for the purpose of selling or repurchasing 
in the near term. Derivatives, including separated embedded derivatives 
are also classified as held for trading unless they are designated as 
effective hedging instruments as defined by AASB139. 

The Group has not designated any financial assets at fair value through 
profit or loss. Financial assets at fair value through profit and loss are 
carried in the statement of financial position at fair value with net 
changes in fair value presented as finance costs (negative net changes 
in fair value) or finance income (positive net changes in fair value) in the 
statement of profit or loss.

Loans and receivables
Loans and receivables are non-derivative financial assets with fixed or 
determinable payments that are not quoted in an active market. After initial 
measurement, such assets are subsequently measured at amortised cost 
using the effective interest method, less impairment. Amortised cost is 
calculated by taking into account any discount or premium on acquisition 
and fees or costs that are an integral part of the effective interest rate. 
The effective interest rate amortisation is included in finance income in 
the statement of profit or loss. The losses arising from impairment are 
recognised in the statement of profit or loss in finance costs for loans.

This category generally applies to trade and other receivables. For more 
information on receivables, refer to Note 12.

Available-for-sale financial investments
Available-for-sale financial investments include equity investments and debt 
securities. Equity investments classified as available-for-sale are those that 
are neither classified as held for trading nor designated at fair value through 
profit or loss. Debt securities in this category are those that are intended to 
be held for an indefinite period of time and that may be sold in response to 
needs for liquidity or response to changes in the market conditions.

Prime media GrouP AnnuAl RepoRt 2015

29

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

2. 

 SuMMARY Of SIGNIfICANT ACCOuNTING POLICIES (CONTINuED)

(P)   fINANCIAL INSTRuMENTS – INITIAL 

RECOGNITION AND SuBSEQuENT 
MEASuREMENT (CONTINuED)

(ii)  IMPAIRMENT Of fINANCIAL ASSETS
The Group assesses, at each reporting date, whether there is objective 
evidence that a financial asset or group of financial assets is impaired.

A financial asset or group of financial assets is deemed to be impaired 
if there is objective evidence of impairment, as a result of one or more 
events that has occurred after the initial recognition of the asset (an 
incurred ‘loss event’), and that loss event has an impact on the estimated 
future cash flows of the financial asset or the group of financial assets 
that can be reliably estimated. Evidence of impairment may include 
indications that the debtors or a group of debtors is experiencing 
significant financial difficulty, default or delinquency in interest or 
principal payments, the probability that they will enter bankruptcy or 
other financial reorganisation and observable data indicating that there 
is a measurable decrease in the estimated future cash flows, such as 
changes in arrears or economic conditions that correlate with defaults.

Financial assets carried at amortised cost
For financial assets carried at amortised cost, the Group first assesses 
whether objective evidence of impairment exists individually for financial 
assets that are individually significant, and collectively for financial 
assets that are not individually significant. If the Group determines that 
no objective evidence of impairment exists for an individually assessed 
financial asset, whether significant or not, it includes the asset in a group 
of financial assets with similar credit risk characteristics and collectively 
assesses them for impairment. Assets that are individually assessed 
for impairment and for which an impairment loss is, or continues to be, 
recognised are not included in a collective assessment of impairment.

The amount of any impairment loss identified is measured as the 
difference between the asset’s carrying amount and the present value 
of estimated future cash flows (excluding future expected credit losses 
that have not yet been incurred). The present value of the estimated 
future cash flows is discounted at the financial asset’s original effective 
interest rate. The carrying amount of the asset is reduced through the 
use of an allowance account and the amount of the loss is recognised 
in the statement of profit or loss. Interest income (recorded as finance 
income in the statement of profit or loss) continues to be accrued on 
the reduced carrying amount and is accrued using the rate of interest 
used to discount the future cash flows for the purpose of measuring 
the impairment loss. The interest income is recorded as part of 
finance income in the statement of profit or loss. Loans together with 
the associated allowance are written off when there is no realistic 
prospect of future recovery and all collateral has been realised or has 
been transferred to the Group. If, in a subsequent year, the amount of 
the estimated impairment loss increases or decreases because of an 
event occurring after the impairment was recognised, the previously 
recognised impairment loss is increased or reduced by adjusting the 
allowance account. If a future write-off is later recovered, the recovery 
is credited to finance costs in the statement of profit or loss.

Available-for-sale financial investments
For available-for-sale financial investments, the Group assesses at each 
reporting date whether there is objective evidence that an investment 
or a group of investments is impaired.

In the case of equity investments classified as available-for-sale, 
objective evidence would include a significant or prolonged decline in 
the fair value of the investment below its cost. ‘Significant’ is evaluated 
against the original cost of the investment and ‘prolonged’ against the 
period in which the fair value has been below its original cost. When 
there is evidence of impairment, the cumulative loss which is measured 
as the difference between the acquisition cost and the current fair value, 
less any impairment loss on that investment previously recognised in 
the statement of profit or loss, is removed from other comprehensive 
income and recognised in the statement of profit or loss. Impairment 
losses on equity investments are not reversed through the statement of 
profit or loss; increases in their fair value after impairment are recognised 
directly in other comprehensive income.

(iii)  fINANCIAL LIABILITIES

initial recognition and measurement
Financial liabilities are classified, at initial recognition, as financial 
liabilities at fair value through profit or loss, loans and borrowings, 
payables, or as derivatives designated as hedging instruments in an 
effective hedge, as appropriate. All financial liabilities are recognised 
initially at fair value and, in the case of loans and borrowings, net of 
directly attributable transaction costs. The Group’s financial liabilities 
include trade and other payables, loans and borrowings.

subsequent measurement
The measurement of financial liabilities depends on their classification, 
as described below.

Financial liabilities at fair value through profit or loss
Financial liabilities at fair value through profit or loss include financial 
liabilities held for trading and financial liabilities designated upon initial 
recognition as at fair value through profit or loss. Financial liabilities 
are classified as held for trading if they are incurred for the purpose or 
repurchasing in the near term. This category includes derivative financial 
instruments entered into by the Group that are not designated as 
hedging instruments in hedge relationships as defined by AASB 139.

Gains or losses on liabilities held for trading are recognised in the 
statement of profit or loss.

Financial liabilities designated upon initial recognition at fair value 
through profit and loss are designated at the initial date of recognition, 
and only if the criteria in AASB 139 are satisfied. The Group has not 
designated any financial liability as at fair value through profit or loss.

Loans and borrowings
After initial recognition, interest-bearing loans and borrowings are 
subsequently measured at amortised cost using the effective interest 
method. Gains and losses are recognised in the statement of profit 
or loss when the liabilities are derecognised as well as through the 
effective interest rate amortisation process.

Amortised cost is calculated by taking into account any discount or 
premium on acquisition and fees or costs that are an integral part of 
the effective interest rate. The effective interest rate amortisation is 
included in finance costs in the statement of profit or loss.

This category generally applies to interest-bearing loans and borrowings. 
For more information, refer Note 20.

Derecognition
A financial liability is derecognised when the obligation under the liability 
is discharged or cancelled, or expires. When an existing financial liability 
is replaced by another from the same lender on substantially different 
terms, or the terms of an existing liability are substantially modified, 
such an exchange or modification is treated as a derecognition of the 
original liability and the recognition of a new liability, and the difference 
in the respective carrying amounts is recognised in the statement of 
profit or loss.

(iv)  OffSETTING Of fINANCIAL INSTRuMENTS
Financial assets and financial liabilities are offset and the net amount is 
reported in the consolidated statement of financial position if there is a 
currently enforceable legal right to offset the recognised amounts and 
there is an intention to settle on a net basis, or to realise the assets and 
settle the liabilities simultaneously.

(v)  fAIR VALuE Of fINANCIAL INSTRuMENTS
The fair value of financial instruments that are traded in active markets at 
each reporting date is determined by reference to quoted market prices 
or dealer price quotations (bid price for long positions and ask price for 
short positions), without any deduction for transaction costs.

For financial instruments not traded in an active market, the fair 
value is determined using appropriate valuation techniques. Such 
techniques include:

•	 using recent arm’s length market transactions;
•	

reference to the current fair value of another instrument that is 
substantially the same; and

•	 a discounted cash flow analysis or other valuation models.

30

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

(Q)  IMPAIRMENT Of NON-fINANCIAL ASSETS
The Group assesses, at each reporting date, whether there is an indication 
that an asset may be impaired. If any indication exists, or when annual 
impairment testing for an asset is required, the Group estimates the asset’s 
recoverable amount. An asset’s recoverable amount is the higher of an 
asset’s or cash-generating unit’s (CGu) fair value less costs to sell and its 
value in use. Recoverable amount is determined for an individual asset, 
unless the asset does not generate cash inflows that are largely independent 
of those from other assets or groups of assets. When the carrying amount 
of an asset or CGu exceeds its recoverable amount, the asset is considered 
impaired and is written down to its recoverable amount. 

In assessing value in use, the estimated future cash flows are discounted 
to their present value using a pre-tax discount rate that reflects current 
market assessments of the time value of money and the risks specific 
to the asset. In determining fair value less costs to sell, recent market 
transactions are taken into account. If no such transactions can be 
identified, an appropriate valuation model is used. These calculations 
are corroborated by valuation multiples, quoted share prices for publicly 
traded companies or other available fair value indicators. 

The Group bases its impairment calculation on detailed budgets and 
forecast calculations, which are prepared separately for each of the 
Group’s CGus to which the individual assets are allocated. These 
budgets and forecast calculations generally cover a period of five years. 
For longer periods, a long-term growth rate is calculated and applied to 
project future cash flows after the fifth year.

Impairment losses of continuing operations are recognised in the 
statement of profit or loss in expense categories consistent with the 
function of the impaired asset, except for a property previously revalued 
and the revaluation was taken to other comprehensive income. In this 
case the impairment is also recognised in other comprehensive income 
up to the amount of any previous revaluation.

For assets excluding goodwill, an assessment is made at each reporting 
date to determine whether there is an indication that previously recognised 
impairment losses no longer exist or may have decreased. If such indication 
exists, the Group estimates the assets or CGus recoverable amount. A 
previously recognised impairment loss is reversed only if there has been 
a change in the assumptions used to determine the asset’s recoverable 
amount since the last impairment loss was recognised. The reversal is 
limited so that the carrying amount of the asset does not exceed its 
recoverable amount, nor exceed the carrying amount that would have been 
determined, net of depreciation, had no impairment loss been recognised 
for the asset in prior years. Such reversal is recognised in the statement of 
profit or loss unless the asset is carried at a revalued amount, in which case, 
the reversal is treated as a revaluation increase.

GOODWILL
Goodwill is tested for impairment annually as at 30 June and when 
circumstances indicate that the carrying value may be impaired.

Impairment is determined for goodwill by assessing the recoverable 
amount of each CGu (or group of CGus) to which the goodwill relates. 
When the recoverable amount of the CGu is less than its carrying 
amount, an impairment loss is recognised. Impairment losses relating to 
goodwill cannot be reversed in future periods.

INTANGIBLE ASSETS
Intangible assets with indefinite useful lives are tested for impairment 
annually as at 30 June either individually or at the CGu level, as 
appropriate, and when circumstances indicate that the carrying value 
may be impaired.

(R)  CASH AND SHORT TERM DEPOSITS
Cash and short-term deposits in the statement of financial position 
comprise cash at banks and on hand and short-term deposits with a 
maturity of three months or less. For the purpose of the consolidated 
statement of cash flows, cash and short term deposits consist of cash and 
short-term deposits as defined above, net of outstanding bank overdrafts.

(S)  PROVISIONS
Provisions are recognised when the Group has a present obligation 
(legal or constructive) as a result of a past event, it is probable that an 
outflow of resources embodying economic benefits will be required 
to settle the obligation and a reliable estimate can be made of the 
amount of the obligation. When the Group expects some or all of a 
provision to be reimbursed, for example under an insurance contract, 
the reimbursement is recognised as a separate asset but only when the 
reimbursement is virtually certain. The expense relating to any provision 
is presented in the statement of profit or loss net of any reimbursement.

PROVISION fOR ASSET DECOMMISSIONING
The Group records a provision for decommissioning costs of analogue 
transmitters and related assets. Decommissioning costs are provided 
at the present value of expected costs to settle the obligation using 
estimated cash flows and are recognised as part of the cost of the 
particular asset. The cash flows are discounted at a current pre-tax 
rate that reflects the risks specific to the decommissioning liability. The 
unwinding of the discount is expensed as incurred and recognised in the 
statement of profit or loss as a finance cost. The estimated future costs 
of decommissioning are reviewed annually and adjusted as appropriate. 
Changes in the estimated future costs or in the discount rate applied are 
added to or deducted from the cost of the asset.

WAGES, SALARIES, AND ANNuAL LEAVE
Liabilities for wages and salaries, including non-monetary benefits and 
annual leave expected to be settled within 12 months of the reporting 
date are recognised in other payables in respect of employees’ services 
up to the reporting date. They are measured at the amounts expected to 
be paid when the liabilities are settled.

LONG SERVICE LEAVE
The liability for long service leave is recognised and measured as the 
present value of expected future payments to be made in respect of 
services provided by employees up to the reporting date using the 
projected unit credit method. Consideration is given to expected 
future wage and salary levels, experience of employee departures, 
and periods of service. Expected future payments are discounted 
using market yields at the reporting date on corporate bonds with 
terms to maturity and currencies that match, as closely as possible, 
the estimated future cash outflows.

(T)  SHARE-BASED PAYMENTS
Employees (including senior executives) of the Group receive 
remuneration in the form of performance rights which are share-
based payment transactions, whereby employees render services as 
consideration for equity instruments (equity-settled transactions).

EQuITY-SETTLED TRANSACTIONS 
The cost of equity-settled transactions is recognised, together with 
a corresponding increase in employee benefits reserves in equity, 
over the period in which the performance and/or service conditions 
are fulfilled. The cumulative expense recognised for equity-settled 
transactions at each reporting date until the vesting date reflects the 
extent to which the vesting period has expired and the Group’s best 
estimate of the number of equity instruments that will ultimately vest. 
The statement of profit or loss expense or credit for a period represents 
the movement in cumulative expense recognised as at the beginning 
and end of that period and is recognised in employee benefits expense.

No expense is recognised for awards that do not ultimately vest, except for 
equity-settled transactions for which vesting is conditional upon a market 
or non-vesting condition. These are treated as vesting irrespective of 
whether or not the market or non-vesting condition is satisfied, provided 
that all other performance and/or service conditions are satisfied.

When the terms of an equity-settled transaction award are modified, 
the minimum expense recognised is the expense as if the terms had not 
been modified, if the original terms of the award are met. An additional 
expense is recognised for any modification that increases the total fair 
value of the share-based payment transaction, or is otherwise beneficial 
to the employee, as measured at the date of modification.

Prime media GrouP AnnuAl RepoRt 2015

31

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

2. 

 SuMMARY Of SIGNIfICANT ACCOuNTING POLICIES (CONTINuED)

(T)  SHARE-BASED PAYMENTS (CONTINuED)
When an equity-settled award is cancelled, it is treated as if it 
had vested on the date of cancellation, and any expense not yet 
recognised for the award is recognised immediately. This includes 
any award where non-vesting conditions within the control of either 
the entity or the employee are not met. However, if a new award is 
substituted for the cancelled award, and designated as a replacement 
award on the date that it is granted, the cancelled and new award are 
treated as if they were a modification of the original award, as described 
in the previous paragraph.

The dilutive effect of outstanding performance rights is reflected as 
additional share dilution in the computation of diluted earnings per 
share (see Note 9).

(u)  CONTRIBuTED EQuITY
Ordinary shares are classified as equity. Incremental costs directly 
attributable to the issue of new shares or performance rights are shown 
in equity as a deduction, net of tax, from the proceeds.

3. 

 SIGNIfICANT ACCOuNTING 
JuDGEMENTS, ESTIMATES AND 
ASSuMPTIONS 

The preparation of the Group’s financial statements requires 
management to make judgements, estimates and assumptions that 
affect the reported amounts of revenue, expenses, assets and liabilities, 
and the disclosure of contingent liabilities, at the end of the reporting 
period. uncertainty about these assumptions and estimates could result 
in outcomes that require a material adjustment to the carrying amount of 
the asset or liability affected in future periods.

JuDGEMENTS
In the process of applying the Group’s accounting policies, 
management has made the following judgements, which have the 
most significant effect on the amounts recognised in the consolidated 
financial statements:

OPERATING LEASE COMMITMENTS – GROuP AS LESSEE
The Group has entered into operating leases that have an average 
lease term of 3 years for Motor Vehicles, 3 to 5 years for building leases, 
and 5 to 15 years for transmission site access agreements. The Group 
has determined, based on an evaluation of the terms and conditions 
of the arrangements, that it does not retain all the significant risks and 
rewards of ownership of these sites and equipment and accounts for the 
contracts as operating leases.

OPERATING LEASE COMMITMENTS – GROuP AS LESSOR
The Group has entered into site sharing agreements in relation to 
transmission sites and equipment it owns. The Group has determined, 
based on an evaluation of the terms and conditions of the arrangements, 
that it retains all the significant risks and rewards of ownership of these 
sites and equipment and accounts for the contracts as operating leases.

ESTIMATES AND ASSuMPTIONS
The key assumptions concerning the future and other key sources of 
estimation uncertainty at the reporting date, that have a significant 
risk of causing a material adjustment to the carrying amounts of assets 
and liabilities within the next year, are described below. The Group 
based its assumptions and estimates on parameters available when the 
consolidated financial statements were prepared. Existing circumstances 
and assumptions about future developments, however, may change due 
to market changes or circumstances arising beyond the control of the 
Group. Such changes are reflected in the assumptions when they occur.

IMPAIRMENT Of NON-fINANCIAL ASSETS
Impairment exists when the carrying value of an asset or cash generating 
unit exceeds the recoverable value amount, which is the higher of its fair 
value less costs to sell and its value in use. The value in use calculation 
is based on a discounted cash flow model. The cash flows are derived 
from the budget for next year, plus growth assumptions and do not 

32

include restructuring activities that the Group is not yet committed to or 
significant future investments that will enhance the assets performance 
of the CGu being tested. The recoverable amount is most sensitive to 
the discount rate used for the discounted cash flow model as well as the 
future cash inflows and the growth rate for extrapolation purposes. The 
key assumptions used to determine the recoverable amount for different 
CGus, including a sensitivity analysis, are further explained at Note 18.  

IMPAIRMENT Of INVESTMENTS IN fINANCIAL ASSETS 
(INCLuDING ASSOCIATES)
The Group assesses impairment of investments in financial assets 
including associates at each reporting date in accordance with the 
measurement rules established in the accounting standards. 

For financial assets determined to be associates, the Group assesses 
at each balance date the circumstances and conditions specific to 
that associate. These include operating performance, market and 
environmental factors. If management believes that an impairment 
trigger exists then the recoverable value of the investment in the 
associate is determined.

RENEWAL Of BROADCASTING LICENCES
The Group’s television broadcasting licences consist of the right to 
broadcast television services to specific market areas. These licences are 
issued by the relevant broadcasting authority for periods of 5 years. The 
ownership and renewal processes of these licences is such that in the 
absence of major breaches of licensing and broadcasting regulations, 
licence renewal is virtually guaranteed for the existing licence holders.

CLASSIfICATION Of ASSETS AND LIABILITIES  
AS HELD fOR SALE
The Group classifies assets and liabilities as held for sale when the 
carrying amount will be recovered through a sale transaction. The 
assets and liabilities must be available for immediate sale and the Group 
must be committed to selling the asset either through entering into 
a contractual sale agreement or the activation and commitment to a 
program to locate a buyer and dispose of the assets and liabilities.

VALuATION Of INVESTMENTS
The Group classifies investments in listed and unlisted securities 
as “available-for-sale” investments and movements in fair value 
are recognised directly in equity. The fair value of listed shares has 
been determined by reference to published price quotations in 
an active market.

The fair values of unlisted securities not traded in an active market are 
determined using valuation assumptions that are not observable market 
prices or rates. Future likely cash flows are determined to most likely arise 
from the disposal of the securities. Disposal cash flows are determined 
using Earnings before interest, tax, depreciation and amortisation 
(‘EBITDA’) multiples and compared to similar companies with observable 
market sales data. 

SHARE-BASED PAYMENT TRANSACTIONS
The Group measures the cost of equity-settled transactions with 
employees by reference to the fair value of the equity instruments 
at the date at which they are granted. The fair value is determined 
by an external valuer using a binomial model, using the assumptions 
detailed in Note 27.

TAxES
Deferred tax assets are recognised for deductible temporary differences 
and unused tax losses to the extent management considers it is 
probable that future taxable profits will be available to utilise those 
temporary differences.

Significant management judgement is required to determine the amount 
of deferred tax assets that can be recognised, based upon the likely 
timing and the level of future taxable profits together with future tax 
planning strategies.

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

4. 

 fINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES

The Group’s principal financial liabilities, other than derivatives, comprise loans and borrowings and trade and other payables. The main purpose of 
these financial liabilities is to finance the Group’s operations. The Group’s principal financial assets include trade and other receivables, and cash and 
short-term deposits that are derived directly from its operations. The Group also holds available-for-sale investments and from time to time enters into 
derivative transactions.

The Group is exposed to market risk, credit risk and liquidity risk. The Group’s senior management oversees the management of these risks. The 
Group manages its exposure to key financial risks including interest rate risks in accordance with the Group’s financial risk management policy. The 
objective of the policy is to support the delivery of the Group’s financial targets while protecting future financial security.

The Group may, from time to time, enter into derivative transactions, including interest rate swaps. The purpose is to manage the interest rate 
and currency risks arising from the Group’s operations and its sources of finance. It is the Group’s policy not to trade in derivatives for speculative 
purposes. The main risks arising from the Group’s financial instruments are cash flow risk, interest rate risk, liquidity risk, and credit risk. The Group did 
not enter into derivative transactions during the reporting period.

The Board of directors reviews risks in accordance with its approach to risk management as set out in the Directors’ Report and the Group’s Corporate 
Governance Statements which are displayed on the Company’s website www.primemedia.com.au.

MARKET RISK
Market risk is the risk that the fair value of future cash flows of a financial instrument will fluctuate because of changes in market prices. Market risks 
primarily consist of interest rate risk. 

Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in market interest rates. The 
Group’s exposure to market interest rates relates primarily to the Group’s long-term debt obligations with floating interest rates. The level of interest 
bearing debt is disclosed in Note 20.

At balance date, the Group had the following mix of financial assets and liabilities exposed to Australian variable interest rate risk that are not 
designated as cash flow hedges:

financial Assets

Cash and short-term deposits

financial Liabilities

Secured bank loan facility

Net exposure

CONSOLIDATED

2015
$’000

9,837

9,837

2014
$’000

12,722

12,722

(88,064)

(88,064)

(78,227)

(118,727)

(118,727)

(106,005)

The Group constantly analyses its interest rate exposure. Within this analysis consideration is given to potential renewals of existing positions, 
alternative financing, alternative hedging positions and the mix of fixed and variable interest rates.

The following sensitivity analysis is based on the interest rate risk exposures in existence at the reporting date. At 30 June 2015, if interest rates had 
moved, as illustrated in the table below, with all other variables held constant, post tax profit and equity would have been affected as follows:

JuDGEMENTS Of REASONABLY POSSIBLE MOVEMENTS:

Consolidated

+0.5% (50 basis points)

-0.5% (50 basis points)

POST TAx PROfIT
HIGHER/ (LOWER)

EQuITY
HIGHER/ (LOWER)

2015
$’000

2014
$’000

2015
$’000

2014
$’000

(274)

274

(371)

371

–

–

–

–

CREDIT RISK
Credit risk is the risk that a counterparty will not meet its obligations under a financial instrument or customer contract, leading to a financial loss. The 
Group is exposed to credit risk from its operating activities (primarily for trade receivables) and from its financing activities, including deposits with 
banks and financial institutions, foreign exchange transactions and other financial instruments.

TRADE RECEIVABLES
It is the Group’s policy that all customers who trade on credit terms are subject to credit verification procedures including an assessment of their 
independent credit rating, financial position, past experience and industry reputation. Risk limits are set for each individual customer in accordance 
with parameters set by the Board. These risk limits are regularly monitored.

In addition, receivable balances are monitored on an ongoing basis with the result that the Group’s exposure to bad debts is not significant.

An impairment analysis is performed at each reporting date on an individual basis for major clients. Additionally, a large number of minor receivables 
are grouped into homogenous groups and assessed for impairment collectively. The calculation is based on actually incurred historical data. The 
maximum exposure to credit risk at the reporting date is the carrying value of each class of financial assets disclosed at Note 12. The Group does not 
hold collateral as security.

A small number of media buying agencies account for approximately 57.2% of Prime’s revenue and no individual agency accounts for more than 15.0% 
of the Group’s revenue. Agency clients operate with strict credit terms of 45 days and are required to provide detailed financial information as part of 
their credit approval process. Late payments are closely monitored and followed up if the 45 day terms are not met.

Prime media GrouP AnnuAl RepoRt 2015

33

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

4. 

 fINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES (CONTINuED)

LIQuIDITY RISK
The Group manages its liquidity risk by monitoring the total cash inflows and outflows expected on a weekly basis. The Group’s objective is to maintain 
a balance between continuity of funding and flexibility through the use of bank overdrafts, debentures, finance leases and hire purchase agreements. 
The Group currently has funding through:

•	 $175 million debenture subscription facility (2014: $175 million), which is currently drawn to 51% of the facility limit (2014: 68%); and
•	 Long Term finance lease contracts over specific items of plant and equipment.

Currently the Group secures up to 56% of the drawn down balance of the interest bearing debt facility for 6 monthly periods. In addition to maintaining 
sufficient liquid assets to meet short-term payments, at balance date, the Group has available approximately $86 million of undrawn committed 
borrowing facilities, subject to continued compliance with the bank loan covenants. The facility is repayable in full on expiry on March 2018. Interest 
will be charged at a rate of BBSY plus a margin between 1.50% and 1.80%. At 30 June 2015, 0.3% of the Group’s debt will mature in less than one year. 
The remaining contractual maturities of the Group’s financial assets and liabilities are:

YEAR ENDED 30 JuNE 2015

financial assets

Cash and cash equivalents

Trade and other receivables

financial liabilities

Trade and other payables

Finance lease contracts (refer note 24)

Finance lease contracts – finance charges (refer note 24)

Interest bearing loans (refer note 20)

Interest bearing loans – known interest charges

Net inflow/(outflow)

YEAR ENDED 30 JuNE 2014

financial assets

Cash and cash equivalents

Trade and other receivables

financial liabilities

Trade and other payables

Finance lease contracts (refer note 24)

Finance lease contracts – finance charges (refer note 24)

Interest bearing loans (refer note 20)

Interest bearing loans – known interest charges

Net inflow/(outflow)

≤ 6 MONTHS
$’000

6 – 12 MONTHS
$’000

1 – 5 YEARS
$’000

> 5 YEARS
$’000

TOTAL
$’000

9,837

49,669

59,506

(35,963)

(135)

(23)

–

(1,065)

(37,186)

22,320

–

–

–

–

(135)

(22)

–

–

(157)

(157)

–

–

–

–

(402)

(18)

(88,064)

–

(88,484)

(88,484)

–

–

–

–

–

–

–

–

–

–

9,837

49,669

59,506

(35,963)

(672)

(63)

(88,064)

(1,065)

(125,827)

(66,321)

≤ 6 MONTHS
$’000

6 – 12 MONTHS
$’000

1 – 5 YEARS
$’000

> 5 YEARS
$’000

TOTAL
$’000

12,722

55,518

68,240

(33,270)

(123)

(33)

–

(1,879)

(35,305)

32,935

–

–

–

–

(123)

(33)

–

–

(156)

(156)

–

–

–

–

(672)

(63)

(118,727)

–

(119,462)

(119,462)

–

–

–

–

–

–

–

–

–

–

12,722

55,518

68,240

(33,270)

(918)

(129)

(118,727)

(1,879)

(154,923)

(86,683)

34

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

5. 

INCOME AND ExPENSES

INCOME AND ExPENSES fROM CONTINuING OPERATIONS
(A)  INCOME 
Advertising and other external revenue

Finance income

Other revenue

Breakdown of finance income:

Interest received – other persons

Breakdown of other income:

Government grants

Other revenues

(B)  fINANCE ExPENSES 
Interest expense – other persons

(C)  EMPLOYEE BENEfIT ExPENSE 
Wages and salaries

Superannuation expense

Share based payments expense

Other employee benefits expense

(D)  OTHER ExPENSES 
Bad and doubtful debts and credit notes – trade debtors

Minimum lease payments – operating leases

CONSOLIDATED

2015
$’000

2014
$’000

253,233

256,342

245

5,335

290

3,645

258,813

260,277

245

245

926

4,409

5,335

4,987

4,987

33,517  

2,735  

1,080  

1,491

38,823

290

290

1,805

1,840

3,645

6,499

6,499

34,722

2,720

750

589

38,781

(39)  

13,278  

(65)

13,700

Prime media GrouP AnnuAl RepoRt 2015

35

CONSOLIDATED

2015
$’000

2014
$’000

15,296

(182)

–

160

(123)

–

15,151

15,151

–

15,151

11,510

(174)

282

4,649

217

(804)

15,680

15,398

282

15,680

2014
$’000

46,586

2,946

49,532

14,860

2,379

(2,240)

43

(798)

1,607

(171)

15,680

15,398

282

15,680

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

6. 

INCOME TAx

The major components of income tax expense are:

CONSOLIDATED STATEMENT Of PROfIT OR LOSS
Current income tax

 – Current income tax charge

 – Adjustments in respect of current income tax of previous years

 – Income tax expense on Discontinued operations

Deferred income tax

 – Relating to origination and reversal of temporary differences

 – Adjustments in respect of deferred income tax of previous years

 – Net deferred tax asset not previously recognised due to accumulated loss position of subsidiary
INCOME TAx ExPENSE 
Aggregate income tax expense attributable to:

 – Income tax expense reported in the Statement of Profit or Loss

 – Income tax expense attributable to discontinued operations

A reconciliation between tax expense and the product of accounting profit before income tax multiplied by Australia’s domestic income tax 
rate is as follows:

CONSOLIDATED

Profit before tax from continuing operations

Profit before tax from Discontinued operations

Accounting profit before income tax

Prima facie tax expense on accounting profit at the Group’s statutory rate of 30% (2014: 30%)

Expenses not deductible for tax

Income not assessable for tax

Adjustments in respect of current tax of previous years

Deferred tax asset on income tax losses not previously recognised

Deferred tax asset derecognised

Foreign tax rate adjustment

Aggregate income tax expense at the effective tax rate of 29.8% (2014: 31.7%)

Aggregate income tax expense attributable to:

Income tax expense reported in the Statement of Profit or Loss

Income tax expense attributable to discontinued operations

2015
$’000

50,772

–

50,772

15,232

912

(787)

(305)

–

80

19

15,151

15,151

–

15,151

36

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

(A)  DEfERRED TAx ASSETS AND LIABILITIES

CONSOLIDATED

2015
$’000
CuRRENT
INCOME TAx

2015
$’000
DEfERRED
INCOME TAx

2014
$’000
CuRRENT
INCOME TAx

2014
$’000
DEfERRED
INCOME TAx

Opening balance

Charged to income

Other payments and utilisation of tax losses

Closing balance

Tax expense in statement of comprehensive income

Amounts recognised in the statement of financial position:

Deferred tax asset

Deferred tax liability

(1,737)

(15,055)

11,665

(5,127)

1,442  

(36)  

(413)  

993  

15,151

993

–

993

Deferred income tax as at 30 June relates to the following:

Deferred tax liabilities

Accelerated depreciation for tax

Leased assets

Prepaid expenses deductible for tax

Income not yet assessable for tax

Fair value of television licences on acquisition

Set-off of deferred tax assets

Net deferred tax liabilities

Deferred income tax as at 30 June relates to the following:

Deferred tax assets

Employee entitlements

Provisions

Expenses not yet deductible for tax

Difference between accounting and tax on building write off

Impairments of investments

Tax losses

Set-off of deferred tax liabilities

Net deferred tax assets

(7,210)  

(11,617)  

17,090  

(1,737)  

6,111

(3,780)

(889)

1,442

15,680

1,442

–

1,442

CONSOLIDATED

STATEMENT Of  
fINANCIAL POSITION

2015
$’000

2014
$’000

(1,048)

(53)

(2,367)

–

(6,690)

(10,158)

10,158

–

1,654

59

1,983

252

6,690

513

11,151

(10,158)

993

(502)

(32)

(3,196)

–

(6,690)

(10,420)

10,420

–

1,533

89

2,039

505

6,690

1,006

11,862

(10,420)

1,442

Prime media GrouP AnnuAl RepoRt 2015

37

 
 
 
 
 
Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

6. 

INCOME TAx (CONTINuED)

(B)  INCOME TAx LOSSES 

(a) 

 Deferred tax assets arising from tax losses of a controlled entity which at balance date are recognised as being 
highly probable of recovery. These losses relate to the Australian Tax Consolidated Group and an entity outside 
the Australian Tax Consolidated Group that is making profits.

(b) 

 Deferred tax assets arising from tax losses of controlled entities not recognised at reporting date as realisation 
of the benefit is not regarded as highly probable(1)

2015
$’000

2014
$’000

513

–

1,006

15,307

(1)  Prime Television New Zealand Limited ceased trading during the financial year and was subsequently deregistered on 14 July 2015. As a result, losses that were regarded 

as not highly probable of being realised ceased to be available to the Group.

TAx CONSOLIDATION

(i)  members of the tax consolidated group and the tax sharing arrangements 
Effective 1 July 2002, for the purposes of income taxation, Prime Media Group Limited and its 100% owned Australian resident subsidiaries formed a 
tax consolidated group. Prime Media Group Limited is the head entity of the tax consolidated group. Members of the tax consolidated group have 
entered into a tax sharing agreement that provides for the allocation of income tax liabilities between the entities should the head entity default on its 
tax payment obligations. No amounts have been recognised in the financial statements in respect of this agreement on the basis that the possibility of 
default is remote. 

(ii)  tax effect accounting by members of the consolidated group

measurement method adopted under uig 1052 tax consolidation Accounting
The head entity and the controlled entities in the tax consolidated group continue to account for their own current and deferred tax amounts. The 
Group has applied the Group Allocation approach in determining the appropriate amount of current taxes and deferred taxes to allocate to members 
of the tax consolidated group. The current and deferred tax amounts are measured in a systematic manner that is consistent with the broad principles 
in AASB 112 Income Taxes. The nature of the tax funding agreement is discussed further below.

In addition to its own current and deferred tax amounts, the head entity also recognises current tax liabilities (or assets) and deferred tax assets arising 
from unused tax losses and unused tax credits from controlled entities in the tax consolidated group.

Nature of the tax funding agreement
Members of the tax consolidated group have entered into a tax funding agreement. The tax funding agreement provides for the allocation of current 
taxes to members of the tax consolidated group in accordance with their taxable income for the period, while deferred taxes are allocated to members 
of the tax consolidated group in accordance with the principles of AASB 112 Income Taxes. Allocations under the tax funding agreement are made at 
the end of each half year.

The allocation of taxes under the tax funding agreement is recognised as an increase/decrease in the subsidiaries’ intercompany accounts with the 
tax consolidated group head company, Prime Media Group Limited. In accordance with uIG 1052: Tax Consolidation Accounting, the Group has 
applied the “separate taxpayer within group” approach in determining the appropriate amount of current taxes to allocate to members of the tax 
consolidated group.

PRIME MEDIA GROuP LIMITED

2015
$’000

2014
$’000

Prime Media Group Limited has recognised the following amounts as tax consolidation contribution adjustments:

Total increase to inter-company assets of Prime Media Group Limited

16,762

12,627

7.  OPERATING SEGMENTS

IDENTIfICATION Of REPORTABLE SEGMENTS
Since the sale of Prime’s radio broadcasting segment in August 2013, the Group has operated as a single segment being television broadcasting. The 
Board and Executive monitor the operating performance of the segment based on internal reports and discrete financial information that is reported 
to the Board on at least a monthly basis.

Television broadcasting comprises “free to air” television broadcasting through PRIME7 and GWN7. 

The PRIME7 television broadcast signal services the regional locations of Northern and Southern New South Wales, Canberra, Victoria, and the Gold 
Coast area while regional Western Australia is serviced by the GWN7 television broadcast signal. The majority of revenue is sourced from television 
and online advertising in Australia.

38

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

8.  DISCONTINuED OPERATIONS

(A)  DETAILS Of OPERATIONS DISPOSED AND CLOSED DOWN
There were no discontinued operations in the current reporting period. 

In the previous corresponding period, the Group completed the sale of the Group’s radio business for $24,525,000 in cash, which resulted in a pre-tax 
gain on sale of $2,302,000. The results of the discontinued operation for the period 1 July to 30 August 2013 are presented in the table at Note 8(B). 
The Radio segment consisted of the following wholly owned subsidiaries:

Prime Radio (Holdings) Pty Limited ACN: 122 696 753

Prime Radio (Townsville) Pty Limited ACN: 113 960 688

Prime Radio (Cairns) Pty Limited ACN: 113 960 722

Prime Radio (Barrier Reef) Pty Limited ACN: 113 960 651

Prime Radio (Mackay) Pty Limited ACN: 113 960 606

Prime Radio (Mackay- AM) Pty Limited ACN: 122 696 842

Prime Radio (Cairns - AM) Pty Limited ACN: 122 696 879

Prime Radio (Rockhampton) Pty Limited ACN: 113 960 624

Prime Radio (Gladstone) Pty Limited ACN: 113 960 642

AMI Radio Pty Limited ACN: 075 044 861

Hot 91 Pty Limited ACN: 101 804 371

(B)  fINANCIAL PERfORMANCE Of OPERATIONS DISPOSED,  

CLOSED DOWN OR HELD fOR SALE

Revenue from external sales and customers

Other revenue

Total revenue

Expenses

Net Profit attributable to discontinued operation

Gain on disposal of discontinued operation

Net Profit attributable to discontinued operation before income tax

Income tax expense

Profit attributable to discontinued operation after tax

Profit from discontinued operation 

Loss per share (cents per share)

 – Basic from discontinued operations

 – Diluted from discontinued operations

(C) CASH fLOW INfORMATION – DISCONTINuED OPERATIONS
Net cash inflow from operating activities

Net cash (outflow) from investing activities

Net cash (outflow) from financing activities

Net cash outflow from discontinued operations

(D) ASSETS HELD fOR SALE
Total current assets

Property, plant and equipment

Investment in associates

Total non-current assets

Assets classified as held for sale

CONSOLIDATED

2015
$’000

2014
$’000

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

877

86

963

963

3,364

135

3,499

(2,855)

644

2,302

2,946

(282)

2,664

2,664

0.7

0.7

1,134

(82)

(1,777)

(725)

–

1,222

–

1,222

1,222

Prime media GrouP AnnuAl RepoRt 2015

39

 
Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

9.  EARNINGS PER SHARE

Basic Earnings per share (cents per share)

 – profit for the year 

 – profit from continuing operations 

Diluted Earnings per share (cents per share)

 – profit for the year 

 – profit from continuing operations

CONSOLIDATED

2015
$’000

2014
$’000

9.7

9.7

9.7

9.7

9.2

8.5

9.2

8.5

Basic earnings per share amounts are calculated by dividing net profit for the year attributable to ordinary equity holders of the parent by the weighted 
average number of ordinary shares outstanding during the year.

Diluted earnings per share amounts are calculated by dividing the net profit attributable to ordinary equity holders of the parent by the weighted 
average number of ordinary shares outstanding during the year plus the weighted average number of ordinary shares that would be issued on the 
conversion of all the dilutive potential ordinary shares into ordinary shares.

The following reflects the income and share data used in the basic and diluted earnings per share computations:

(A)  EARNINGS uSED IN CALCuLATING EARNINGS PER SHARE

Net profit attributable to ordinary equity holders of the parent 

Continuing operations

Discontinued operations

Net profit attributable to ordinary equity holders of the parent

Earnings used in calculating basic and diluted earnings per share

(B)  WEIGHTED AVERAGE NuMBER Of SHARES

Weighted average number of ordinary shares used in calculating basic earnings per share:

Adjusted weighted average number of ordinary shares used in calculating diluted earnings per share 

CONSOLIDATED

2015
$’000

2014
$’000

35,621

–

35,621

35,621

31,188

2,664

33,852

33,852

NuMBER  

Of SHARES

NuMBER  

Of SHARES

366,330,303

366,330,303

366,330,303

366,330,303

All performance rights are anti-dilutive, as service and performance conditions are yet to be met. There have been no other transactions involving 
ordinary shares or potential ordinary shares between the reporting date and the completion of the financial statements.

(C)  INfORMATION ON THE CLASSIfICATION Of SECuRITIES

EQuITY SETTLED SHARE BASED PAYMENTS
Equity settled share based payments granted to employees (including KMP) as described in Note 27 are considered to be potential ordinary shares 
and will be included in the determination of diluted earnings per share to the extent they are dilutive when the performance rights vest.

Basic Earnings per share (cents per share)

 – profit from core earnings 

Diluted Earnings per share (cents per share)

 – profit from core earnings

CONSOLIDATED

2015
$’000

2014
$’000

9.1

9.1

9.1

9.1

To calculate earnings per share amounts for the core continuing and discontinued operations, the weighted average number of ordinary shares for 
both basic and diluted amounts is as per the table above. The following table provides the profit figure used as the numerator:

40

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

(D) PROfIT fROM CONTINuING OPERATIONS ExCLuDING SPECIfIC ITEMS

Reported profit after tax from continuing operations 

Reported profit after tax from discontinued operations 

 – Digital Restack Program revenue (non-cash)

 – Gain on sale of surplus assets

 – Redundancies

 – Derecognise deferred tax asset carried for New Zealand tax losses

 – Depreciation of decommissioning costs

 – Fair value change in receivable – deferred contingent consideration

 – Income tax expense/(benefit) related to specific items

CONSOLIDATED

2015
$’000

35,621

–

35,621

(1,501)

(1,157)  

78  

–  

–  

–  

427  

2014
$’000

31,188

2,664

33,852

–

(2,302)

626

1,296

604

(493)

(188)

Core net profit after tax from operations and before specific items attributable to members  
of Prime Media Group Limited

33,468  

33,395

The Group’s final dividend has been declared based on the core net profit after tax.

10.  DIVIDENDS PAID AND PROPOSED

(A)  RECOGNISED AMOuNTS
Declared and paid during the year
(i)  CuRRENT YEAR INTERIM
Franked dividends 3.8 cents per share (2014: 4.0 cents) – ordinary shares
(ii)  PREVIOuS YEAR fINAL
Franked dividends 2.8 cents per share (2014: 3.3 cents) – ordinary shares

(B)  uNRECOGNISED AMOuNTS
(i)  CuRRENT YEAR fINAL
Franked dividends 3.0 cents per share (2014: 2.8 cents) – ordinary shares

(C)  fRANKING CREDIT BALANCE
The amount of franking credits available for the subsequent financial year are:

 – franking account balance as at the end of the financial year at 30% (2014: 30%)

 – franking credits that will arise from the payment of income tax payable as at the end of the financial year

 – franking debits that will arise from the payment of dividends as at the end of the financial year 

The amount of franking credits available for future reporting periods

 –  impact on the franking account of dividends proposed or declared before the financial report was authorised for 

issue but not recognised as a distribution to equity holders during the period

CONSOLIDATED

2015
$’000

2014
$’000

13,921

14,653

10,257

24,178

12,089

26,742

10,990

10,257

THE GROuP

2015

$’000

2014

$’000

31,889

5,127

–

37,016

31,050

1,762

–

32,812

(4,710)

32,306

(4,396)

28,416

(D)  TAx RATES
The tax rate at which paid dividends have been franked is 30% (2014: 30%). Dividends proposed will be franked at the rate of 30% (2014: 30%).

Prime media GrouP AnnuAl RepoRt 2015

41

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

11.  CASH AND SHORT-TERM DEPOSITS

CONSOLIDATED

Cash balance comprises:

Cash at bank and on hand

Closing cash balance

Cash at bank earns interest at floating rates based on daily bank deposit rates. The carrying amounts of cash  
and cash equivalents represent fair value.

Reconciliation of the net profit after tax to the net cash flows from operations

Profit after tax from continuing operations

Profit after tax from discontinued operations

Net profit after income tax

Non-cash adjustment for:

Depreciation and amortisation 

Amortisation of program rights

Provision for doubtful debts

Net (gain)/loss on disposal of property, plant and equipment

Gain on sale of financial asset

Gain on foreign currency translation

Share of losses of associates

Share based payments expense

Working capital adjustments

Decrease in trade and other receivables

Decrease in prepayments

Increase/(decrease) in provisions

Increase/(decrease) in trade and other payables

Cash flows from operating activities

Decrease in deferred tax assets

Increase/(decrease) in tax provision

Increase/(decrease) in borrowing costs

Net cash flow from operating activities

2015
$’000

9,837

9,837

35,621

–

35,621

9,284

2,067

(101)

(2,539)

–

(12)

875

1,080

4,476

237

81

2,725

53,794

449

3,390

337

57,970

2014
$’000

12,722

12,722

31,188

2,664

33,852

9,912

2,067

(104)

157

(2,303)

(181)

833

750

837

770

(68)

(3,526)

42,996

6,090

(6,147)

(378)

42,561

42

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

12.  TRADE AND OTHER RECEIVABLES

Current

Trade receivables

Allowance for impairment loss

Other receivables

Related party receivables

Carrying amount of trade and other receivables

CONSOLIDATED

2015
$’000

2014
$’000

45,948

(281)

45,667

3,512

490

49,669

48,657

(404)

48,253

4,081

3,184

55,518

(A)  ALLOWANCE fOR IMPAIRMENT LOSS
Trade receivables are carried at original invoice amount less an allowance for any uncollectible debts. Credit terms for advertisers, generally 30 – 45 
days, are extended based upon an assessment of the credit standing of each customer. An allowance for impairment loss is made when there is 
objective evidence that the Group will not be able to collect the debt. Bad debts are written off when identified. No individual amount within the 
impairment allowance is material. Due to the short term nature of these receivables, their carrying value is assumed to approximate their fair value.

The maximum exposure to credit risk is the fair value of receivables. Collateral is not held as security, nor is it the Group’s policy to transfer (on-sell) 
receivables to special purpose entities.

Movement in the provision for impairment loss in relation to trade receivables was as follows:

At July 1

Charge/(recovery) for the year

Amounts written off

At June 30

At 30 June, the ageing analysis of trade receivables is as follows:

CONSOLIDATED

2015
$’000

404

(39)

(84)

281

2014
$’000

650

(65)

(181)

404

TOTAL

0-30 DAYS

31-60 DAYS

61-90 DAYS PDNI*

61-90 DAYS CI*

+91 DAYS PDNI*

+91 DAYS CI*

2015

2014

45,948

48,657

24,473

24,970

20,581

22,054

597

925

–

–

 16

304

281

404

* Considered impaired (‘CI’), Past due not impaired (‘PDNI’)

Receivables past due but not considered impaired incorporate those customers on payment plans or those with a good payment history for which we 
expect payment in the short term.

Other balances within trade and other receivables do not contain impaired assets. It is expected that these other balances will be received.

13.  OTHER ASSETS 

Current

Prepayments

Non-current

Prepayments

Total

CONSOLIDATED

2015
$’000

1,273

1,118

2,391

2014
$’000

1,370

1,258

2,628

Prime media GrouP AnnuAl RepoRt 2015

43

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

14.  INVESTMENTS IN ASSOCIATES

(A)  INVESTMENT DETAILS

unlisted

Mildura Digital Television Pty Limited (refer to Note 8)(1)

West Digital Television Pty Limited

West Digital Television No2 Pty Limited

West Digital Television No3 Pty Limited

West Digital Television No4 Pty Limited

WA SatCo Pty Limited

Broadcast Transmission Services Pty Limited

Total Investment in Associates

CONSOLIDATED

2015
$’000

–

1,259

–

–

–

–

–

1,259

2014
$’000

90

50

–

–

–

–

–

140

(1)  The Group’s investment in Mildura Digital Television Pty Limited has been classified as held for sale in the current year.

(B)  THE CONSOLIDATED ENTITY HAS A MATERIAL INTEREST IN THE fOLLOWING ENTITIES:

OWNERSHIP INTEREST

CONTRIBuTION TO NET PROfIT

unlisted

Mildura Digital Television Pty Limited

West Digital Television Pty Limited

West Digital Television No2 Pty Limited

West Digital Television No3 Pty Limited

West Digital Television No4 Pty Limited

WA SatCo Pty Limited

Broadcast Transmission Services Pty Limited

Total contribution to net profit

2015
%

50%

50%

50%

50%

50%

50%

33%

2014
%

50%

50%

50%

50%

50%

50%

33%

2015
$’000

(434)

(441)

–

–

–

–

–

2014
$’000

(376)

(457)

–

–

–

–

–

(875)

(833)

(C)  MOVEMENTS IN THE CARRYING AMOuNT Of THE GROuP’S INVESTMENT IN ASSOCIATES

At July 1

Contributions made (1)

Share of losses after income tax

Provision for loan funds still to be paid to associate

Reclassification to assets held for sale

At June 30

CONSOLIDATED

2015
$’000

140

2,080

(875)

–

(86)

1,259

2014
$’000

–

1,243

(833)

(270)

–

140

(1)  Reflects loan funds advanced to associates under short term loan arrangement or in accordance with requirements of shareholder agreements. These payments are 

deemed to be part of the Investment in Associates for the purposes of equity accounting.

44

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

15.  INVESTMENTS IN SuBSIDIARIES 

CLOSED GROuP CLASS ORDER DISCLOSuRES

ENTITIES SuBJECT TO CLASS ORDER RELIEf
Pursuant to Class Order 98/1418, relief has been granted to Prime Television (Holdings) Pty Limited, Prime Television (Southern) Pty Limited, Prime 
Television (Victoria) Pty Limited, Prime Television (Northern) Pty Limited, Golden West Network Pty Limited, and Prime Television Investments Pty 
Limited from the Corporations Act 2001 requirements for preparation, audit and lodgement of their financial reports.

As a condition of the Class Order, Prime Media Group Limited and its 100% owned Australian resident subsidiaries entered into a Deed of Cross 
Guarantee on 17 October 2006 (the “Closed Group”) as amended from time to time by assumption deed for the addition and removal of controlled 
entities. The effect of the deed is that Prime Media Group Limited has guaranteed to pay any deficiency in the event of winding up of any of the 
controlled entities within the Closed Group. The controlled entities within the Closed Group, listed below, have also given a similar guarantee in the 
event that Prime Media Group Limited is wound up.

NAME

Prime Television (Holdings) Pty Limited

Zamojill Pty Limited

Prime Television (Southern) Pty Limited

Prime Television (Northern) Pty Limited

Prime Television (Victoria) Pty Limited

Prime Properties (Albury) Pty Limited

Prime Television Digital Media Pty Limited

Prime Television Investments Pty Limited

Golden West Network Pty Limited

Mining Television Network Pty Limited

Telepro Pty Limited

Golden West Satellite Communications Pty Limited

135 Nominees Pty Limited

Mid-Western Television Pty Limited

Seven Affiliate Sales Pty Limited

Prime Digital Media Pty Limited

Prime Digitalworks Pty Limited

Prime Media Broadcasting Services Pty Limited

Prime Media Communications Pty Limited

Prime Growth Media Pty Limited

Prime Media Group Services Pty Limited

Prime New Media Investments Pty Limited

Geraldton Telecasters Pty Limited

EQuITY INTEREST

COuNTRY Of  
INCORPORATION

2015
%

2014
%

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

The consolidated statement of comprehensive income and statement of financial position of the entities which are members of the ‘Closed Group’ 
are as follows:

(A)  CONSOLIDATED STATEMENT Of COMPREHENSIVE INCOME

Operating profit before income tax - continuing operations

Income tax expense attributable to operating profit

Operating profit after tax from continuing operations

Profit after tax from discontinued operations

Operating profit after tax

Retained losses at beginning of the financial year

Dividends provided for or paid

Retained losses at end of the financial period

CLOSED GROuP

2015
$’000

51,667

(15,804)

35,863

–

35,863

(73,129)

(24,178)

(61,444)

2014
$’000

37,994

(12,585)

25,409

2,664

28,073

(74,460)

(26,742)

(73,129)

Prime media GrouP AnnuAl RepoRt 2015

45

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

15.  INVESTMENTS IN SuBSIDIARIES (CONTINuED)

(B) CONSOLIDATED STATEMENT Of fINANCIAL POSITION

Assets

Current assets

Non-current assets

Total assets

Liabilities

Current liabilities

Non-current liabilities

Total liabilities

Equity

16.  INVESTMENTS – AVAILABLE-fOR-SALE fINANCIAL ASSETS 

Investments at fair value:

Shares in uncontrolled entities (quoted) (i)

Investments at cost:

Shares in uncontrolled entities (unquoted) (ii)

Investments at fair value:

Shares in uncontrolled entities (unquoted) (iii)

CLOSED GROuP

2015
$’000

2014
$’000

63,205  

329,466  

392,671  

72,662

388,589

461,251

41,722  

99,310  

141,032  

251,639  

35,686

185,803

221,489

239,762

CONSOLIDATED

2015
$’000

2014
$’000

5  

3  

5

3

2,500  

2,508  

2,500

2,508

Available-for-sale investments consist of investments in ordinary shares which do not have a fixed maturity date or coupon rate.

(i)  quoted equity shares
The fair value of the listed available-for-sale investments has been determined directly by reference to published price quotations in an active market. 
There are no individually material investments.

(ii)  unquoted equity shares at cost
Investments in shares of unlisted entities are carried at cost where fair value cannot be reliably measured. The financial instruments held are shares of 
an entity that has a small shareholder base and a relatively stable share register with few exchanges of shareholdings.

(iii)  unlisted shares at fair value
The fair value of the unquoted available-for-sale investments has been estimated using valuation techniques based on assumptions, which are outlined 
in Note 3, that are not supported by observable market information. Management believes the estimated fair value resulting from the valuation 
techniques and recorded in the statement of financial position and the related changes in fair value recorded in other comprehensive income are 
reasonable and the most appropriate at the reporting date. A reconciliation of the movement during the year is as follows:

Investments at fair value:

Opening balance

Closing balance

CONSOLIDATED

2015
$’000

2,500  

2,500  

2014
$’000

2,500

2,500

(iv)  valuation sensitivity
Management has estimated the potential effect of using reasonably possible alternatives as inputs to the valuation and has quantified this as a 
reduction in fair value of approximately $462,000 using less favourable assumptions and an increase in fair value of approximately $462,000 using more 
favourable assumptions, i.e. change in Enterprise Value / EBITDA multiples of 0.25 in either direction.

impairment on available-for-sale financial investments
For available-for-sale financial investments, the Group assesses at each reporting date whether there is objective evidence that an investment or a 
group of investments is impaired. Refer to Note 2(p)(ii) for objective evidence.

46

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

17.  PROPERTY, PLANT AND EQuIPMENT

Cost or valuation

At 1 July 2013

Additions

Disposals

Classification Transfer

Reclassification to asset held for sale

At 30 June 2014

Additions

Disposals

Classification Transfer

Reclassification to asset held for sale

At 30 June 2015

Depreciation and amortisation

At 1 July 2013

Depreciation charges

Amortisation charges

Disposals

Classification Transfer

Reclassification to asset held for sale

At 30 June 2014

Depreciation charges

Amortisation charges

Disposals

Classification Transfer

Reclassification to asset held for sale

At 30 June 2015

Net Book Value

At 30 June 2015

At 30 June 2014

LAND AND 
BuILDINGS (1)

$’000

LEASEHOLD  

IMPROVEMENTS
$’000

PLANT AND  
EQuIPMENT
$’000

LEASED

PLANT AND  
EQuIPMENT
$’000

15,434

2,052

240

(14)

10

(2,429)

13,241

7

–

(38)

43

–

–

–

–

2,052

91

(474)

15

–

127,594

3,569

(22,423)

482

(246)

108,976

5,541

(20,522)

23

–

2,886

–

–

(644)

–

2,242

–

–

–

–

TOTAL
$’000

147,966

3,809

(22,437)

(152)

(2,675)

126,511

5,639

(20,996)

–

43

13,253

1,684

94,018

2,242

111,197

(5,477)

(46)

(258)

5

–

1,312

(4,464)

(317)

–

–

33

(22)

(1,250)

(165)

–

–

–

–

(1,415)

(166)

–

441

–

–

(96,564)

(7,221)

–

22,215

(303)

141

(81,732)

(6,499)

–

19,844

(33)

–

(1,080)

(104,371)

–

(242)

–

107

–

(7,432)

(500)

22,220

(196)

1,453

(1,215)

(88,826)

–

(177)

–

–

–

(6,982)

(177)

20,285

–

(22)

(4,770)

(1,140)

(68,420)

(1,392)

(75,722)

8,483

8,777

544

637

25,598

27,244

850

1,027

35,475

37,685

(1)  land located in the Australian Capital Territory, under the ACT legislation, the land has a 99-year lease period, and also includes Leasehold Strata units located in 

Sydney, which are held under a 99 year lease.

(A) ASSETS PLEDGED AS SECuRITY
All plant and equipment under lease is pledged as security for the associated lease liabilities.

Prime media GrouP AnnuAl RepoRt 2015

47

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

18.  INTANGIBLE ASSETS AND GOODWILL

Reconciliation of carrying amounts at the beginning and end of the period.

GOODWILL
$’000

BROADCAST  
LICENCES
$’000

PROGRAM  
RIGHTS
$’000

INfRA- 
STRuCTuRE  
ACCESS  
LICENCE
$’000

BuSINESS  
SOfTWARE 
AND  
DEVELOPMENT  

COSTS
$’000

WEBSITE 
DEVELOPMENT  

COSTS
$’000

Cost

At 1 July 2013

Additions

Disposals

Classification Transfer

At 30 June 2014

Additions

Disposals

Classification Transfer

At 30 June 2015

Amortisation and impairment

At 1 July 2013

Amortisation charges

Disposals

Classification Transfer

At 30 June 2014

Amortisation charges

Disposals

Classification Transfer

At 30 June 2015

Net Book Value

At 30 June 2015

Total Current

Total Non-Current

At 30 June 2014

Total Current

Total Non-Current 

TOTAL
$’000

225,834

10,370

(197)

184

–

–

–

550

236,191

–

–

–

1,775

(2,237)

–

16,194

550

18,355

182,963

–

–

–

–

–

–

4,000

10,000

–

–

18,355

182,963

14,000

–

–

–

–

–

–

–

–

–

3,772

113

–

–

3,885

167

–

–

257

(197)

184

16,438

1,608

(2,237)

–

18,355

182,963

14,000

4,052

15,809

550

235,729

(14,874)

–

–

–

(14,874)

–

–

–

(14,874)

3,481

–

3,481

3,481

–

3,481

–

–

–

–

–

–

–

–

–

(3,200)

(2,067)

–

–

(5,267)

(2,066)

–

–

(938)

(687)

–

–

(1,625)

(687)

–

–

(7,333)

(2,312)

182,963

–

182,963

182,963

–

182,963

6,667

1,667

5,000

8,733

2067

6,666

1,740

–

1,740

2,260

–

2,260

(9,192)

(1,109)

7

196

(10,098)

(1,408)

2,235

–

(9,271)

6,538

–

6,538

6,340

–

6,340

(336)

(183)

–

–

(519)

(31)

–

–

(28,540)

(4,046)

7

196

(32,383)

(4,192)

2,235

–

(550)

(34,340)

–

–

–

31

–

31

201,389

1,667

199,722

203,808

2,067

201,741

(A)  DESCRIPTION Of THE GROuP’S INTANGIBLE ASSETS AND GOODWILL

(i)  BroADcAst LiceNces
Television broadcast licences have been acquired through business combinations and consist of the right to broadcast television to specific market 
areas. The licences are carried at cost less accumulated impairment losses. The licences are subject to renewal by broadcasting authorities in Australia 
at no significant cost to the Company. The directors have no reason to believe the licences will not be renewed at the end of their current legal terms.

(ii)  progrAm rights
Program Rights represent the purchased rights to broadcast certain programs at some time in the future. These program rights are amortised to 
the profit and loss over the term of the contract to which the rights relate. The carrying value of the rights is cost less accumulated amortisation and 
impairment losses.

(iii)  gooDwiLL
After initial recognition, goodwill acquired in a business combination is measured at cost less any accumulated impairment losses. Goodwill is not 
amortised but is subject to impairment testing on an annual basis or whenever there is indication of impairment (refer to section (b) of this note).

(iv)  iNFrAstructure Access LiceNce
Infrastructure access licenses represent licences acquired to use transmission facilities for periods up to 10 years. The licences are amortised to the 
profit and loss over the term of the licence.

(v)  BusiNess soFtwAre AND DeveLopmeNt costs
Business software and development costs represent the cost to implement a new television sales and traffic software system. Amortisation of the asset 
begins when the development is complete and the asset is available for use. It will be amortised over the period of the expected future benefit. The 
carrying value of the rights is cost less accumulated amortisation and impairment losses.

(vi)  weB site DeveLopmeNt costs
Website development costs represented the costs to integrate the PRIME7 and GWN7 news broadcast to deliver localised content online.

48

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

(B)  IMPAIRMENT TESTING Of GOODWILL AND INTANGIBLE ASSETS WITH INDEfINITE LIVES
On an annual basis management undertakes a value-in-use assessment of the carrying value of its television broadcasting unit’s intangible assets, 
which consist of television broadcast licences and goodwill, to test for impairment. The value-in-use calculation is based on the annual budget 
approved by the Board projected over a 5 year period using growth rate assumptions. The compound annual growth rate for advertising revenue over 
the 5 year period was assumed to be 0.0%. The rate was determined based on available industry research. Cashflows beyond the 5 year forecast period 
were extrapolated using a terminal growth rate of 2.0% (2014: 3.0%). The pre-tax discount rate applied to the cash flow projections is 10.95% (2014: 
10.96%). The Discounted Cash flow (DCF) valuation of the intangibles assets gives a recoverable amount in excess of the current carrying value.

Carrying amount of Intangibles allocated to each of the cash generating units

Television Broadcasting Licences

Broadcast Licences

Goodwill

Goodwill on Acquisition

CONSOLIDATED

2015
$’000

2014
$’000

182,963

182,963

3,481  

3,481  

182,963

182,963

3,481

3,481

(C)  KEY ASSuMPTIONS uSED IN VALuE IN uSE CALCuLATIONS
The value in use calculation for the television broadcasting licences is most sensitive to the following assumptions:

•	 Discount rate; and
•	 Terminal growth rate used to extrapolate cash flows.

The discount rate represents the current market assessment of the risks specific to the Group, taking into consideration the time value of money 
and individual risks of the underlying assets that have not been incorporated in the cash flow estimates. The discount rate is based on the specific 
circumstances of the Group and is derived from its weighted average cost of capital (WACC). The WACC takes into account both debt and equity. 
The cost of equity is derived from the expected return on investment by the Group’s investors. The cost of debt is based on the interest bearing 
borrowings that the Group is obliged to service.  Specific risks are incorporated by applying a beta factor. The beta factor is evaluated annually based 
on publicly available market data.

Growth rate estimates are based on published industry research, which is obtained on a regular basis throughout the reporting period.

(D)  SENSITIVITY Of ASSuMPTIONS
The calculations used to assess the fair value of indefinite life intangible assets are sensitive to changes in key assumptions as follows:

•	 a 2 percentage point increase in the discount rate will not result in an impairment to the carrying value of indefinite life intangible assets; and
•	 a 2 percentage point reduction in the terminal growth rate will not result in an impairment to the carrying value of indefinite life intangible assets.

Prime media GrouP AnnuAl RepoRt 2015

49

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

19.  TRADE AND OTHER PAYABLES 

Current

Trade payables (i)

Accrued expenses

Accrued employee leave entitlements

(i) Trade payables are non-interest bearing and are normally settled on 30 day terms.

(A)  fAIR VALuES
Due to the short term nature of these payables, their carrying value is considered to approximate their fair value.

20.  INTEREST-BEARING LOANS AND BORROWINGS 

CONSOLIDATED

2015
$’000

2014
$’000

3,366

24,722

7,875

35,963

1,102

25,194

6,974

33,270

Current

Obligations under finance lease contracts (Note 24(e))

Non-current

Obligations under finance lease contracts (Note 24(e))

$175 million secured bank loan facility (2014: $175 million)

TERMS AND CONDITIONS

2015
$’000

270

270

402

88,064

88,466

2014
$’000

246

246

672

118,727

119,399

2015

2016 – 2017

2018

BANK LoAN FAciLitY
In 2014, the Company extended its bank loan facility to March 2018 and permanently reduced the facility limit to $175 million. The facility is secured 
by a charge over the assets of the borrower group comprising all wholly owned entities in Australia, but excluding Broadcast Production Services Pty 
Limited and its subsidiaries. Interest is charged at the BBSY rate plus a margin of between 1.50% and 1.80%.

(A)  fAIR VALuES
The carrying amount of the Group’s current and non-current borrowings approximates their fair value. The fair values have been calculated by 
discounting the expected future cash flows at prevailing market interest rates varying from 3.6% to 4.4% (2014: 4.2% to 4.7%), depending on the 
type of borrowing.

The parent entity and certain controlled entities have potential financial liabilities which may arise from certain contingencies disclosed in Note 25. 
However the directors do not expect those potential financial liabilities to crystallise into obligations and therefore financial liabilities disclosed in 
the above table are the directors’ estimate of amounts that will be payable by the Group. No material losses are expected and as such, the fair values 
disclosed are the directors’ estimate of amounts that will be payable by the Group.

Details regarding interest rate risk are disclosed in Note 4.

(B)  DEfAuLTS AND BREACHES
During the current and prior years, there were no defaults or breaches on any of the loans.

50

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

21.  PROVISIONS

Current

Provision for asset decommissioning

Directors’ retiring provision

Non-current

Long service leave

(A)  MOVEMENTS IN PROVISIONS
Movements in each class of provisions during the financial year are set out below:

At 1 July 2014

Arising during the year

utilised

At 30 June 2015

Current 2015

Non-current 2015

Total

Current 2014

Non-current 2014

Total

CONSOLIDATED

2015
$’000

2014
$’000

115

250

365

417

417

215

230

445

336

336

DIRECTORS’  
RETIRING  

PROVISION
$’000

PROVISION 
fOR ASSET 
DECOM- 
MISSIONING
$’000

LONG SERVICE  

LEAVE
$’000

TOTAL
$’000

230

20

–

250

250

–

250

230

–

230

215

–

(100)

115

115

–

115

215

–

215

336

134

(53)

417

–

417

417

–

336

336

781

154

(153)

782

365

417

782

445

336

781

(B)  NATuRE AND TIMING Of THE PROVISIONS

(i)  provisioN For Asset DecommissioNiNg
The Group has recognised a provision for decommissioning costs for the removal of analogue transmission equipment. 

(ii)  Director’s retiriNg provisioN
Refer to Remuneration Report. The Directors’ Retiring provision was approved by shareholders in November 1997.

(iii)  LoNg service LeAve
Refer to Note 2(s) for the relevant accounting policy and a discussion of the significant estimations and assumptions applied in the measurement of 
this provision.

Prime media GrouP AnnuAl RepoRt 2015

51

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

22.  CONTRIBuTED EQuITY

(A)  ISSuED AND PAID uP CAPITAL

Ordinary shares fully paid

366,330,303 shares (2014: 366,330,303 shares)

 (B) MOVEMENTS IN SHARES ON ISSuE

ORDINARY

Beginning of the financial year

End of the financial year

(C)  EQuITY SETTLED SHARE BASED PAYMENTS

CONSOLIDATED

2015
$’000

2014
$’000

310,262  

310,262

2015

2014

NuMBER Of 
SHARES

$’000

NuMBER Of 
SHARES

  366,330,303  

310,262  

366,330,303  

366,330,303

310,262  

366,330,303  

$’000

310,262

310,262

PRIME MEDIA GROuP LIMITED PERfORMANCE RIGHTS PLAN
During the financial year 1,517,438 performance rights (2014: 1,430,000) were issued over ordinary shares. Nil performance rights were cancelled by the 
Company (2014: Nil).

At the end of the year there were 4,527,438 (2014: 3,976,000) un-issued ordinary shares in respect of which performance rights were outstanding.

(D)  TERMS AND CONDITIONS Of CONTRIBuTED EQuITY

ORDINARY SHARES
Holders of ordinary shares have the right to receive dividends as declared and, in the event of winding up the company, to participate in the proceeds 
from the sale of all surplus assets in proportion to the number of and amounts paid up on shares held. Ordinary shares entitle their holder to one vote, 
either in person or by proxy, at a meeting of the Company.

(E)  CAPITAL MANAGEMENT 
Capital includes equity attributable to the equity holders of the parent.

The primary objective of the Group’s capital management is to ensure that it maintains a strong credit rating and healthy capital ratios to support its 
business and maximise shareholder value. 

The Group manages its capital structure and has regard for changes in economic conditions. To maintain or adjust the capital structure, the Group 
may adjust the dividend payment to shareholders, return capital to shareholders or issue new shares or sell assets to reduce debt. 

During 2015, the Company paid dividends of $24,178,000 (2014: $26,742,000). The Board’s target for dividend payments is up to 75% of core earnings 
per share. The Board reviews the dividend target as necessary.

The Board and management monitor capital requirements with regard to its banking covenant requirements as well as comparative guidance to 
companies of similar size and nature of operations. The key capital management measures that the Company reviews on an ongoing basis are:

Shareholder funds (Net Assets) (1)

Net Debt to EBITDA

Interest Cover to EBITDA

TARGET

AT BALANCE DATE

> $135,000,000

$303,613,000

< 3.25 times

> 3.0 times

1.4

13.0

(1) Shareholder Funds have been adjusted to reflect the value of the Licences, as set out in the most recent independent valuation obtained December 2012.

52

 
Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

23.  RETAINED EARNINGS AND RESERVES 

Employee benefits equity reserve

Accumulated losses

(A) EMPLOYEE BENEfITS EQuITY RESERVE
(i)  NAture AND purpose oF reserve
The employee benefits equity reserve is used to record the value of equity benefits provided to employees and 
directors as part of their remuneration. Refer to Note 27 for further details of these plans.
(ii)  movements in reserve
Balance at beginning of year

Exercise of performance rights

Share based payment 

Balance at end of year

(B)  (ACCuMuLATED LOSSES)/RETAINED PROfITS
Balance at the beginning of year

Net profit attributable to members of Prime Media Group Limited

Reclassification 

Total accumulated losses

Dividends provided for or paid

Balance at end of year

CONSOLIDATED

2015
$’000

2014
$’000

4,150  

(140,536)

3,957

(151,979)

3,957  

(887)

1,080  

4,150  

3,207

–

750

3,957

(151,979)  

(156,801)

35,621  

–

(116,358)  

(24,178)  

(140,536)

33,852

(2,288)

(125,237)

(26,742)

(151,979)

Prime media GrouP AnnuAl RepoRt 2015

53

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

24.  COMMITMENTS

(A)  CAPITAL ExPENDITuRE COMMITMENTS

Estimated capital expenditure contracted for at reporting date, but not provided for, payable:

 – not later than one year

(B)  LEASE ExPENDITuRE COMMITMENTS – GROuP AS LESSEE
OPERATING LEASES (CONTINuING OPERATIONS GROuP AS LESSEE):

Minimum lease payments

 – not later than one year

 – later than one year and not later than five years

 – later than five years

Aggregate lease expenditure contracted for at reporting date

Operating leases have an average lease term of 3 years for Motor Vehicles, 3 to 5 years for building leases, and 5 to 
15 years for transmission site access agreements. Motor Vehicle leases are fixed monthly rentals for the term of the 
lease. Building leases are generally fixed for the initial lease term, then subject to Consumer Price Index adjustments 
if options are taken up. The majority of the transmission site leases are rentals that are subject to annual Consumer 
Price Index adjustment. There are no restrictions placed upon the lessee by entering into these leases.

(C)  LEASE ExPENDITuRE COMMITMENTS - GROuP AS LESSOR
Certain assets owned or under operating leases with excess capacity have been sub-let to third parties. These 
non-cancellable leases have remaining terms of between 1 to 15 years. All leases include clauses to enable upward 
revision of the rental charges on an annual basis according to increases in the Consumer Price Index.

OPERATING LEASES (NON-CANCELLABLE GROuP AS LESSOR):

Minimum lease payments receivable

 – not later than one year

 – later than one year and not later than five years

 – later than five years

Aggregate lease income contracted for at reporting date

(D)   OTHER COMMITMENTS COVERING THE RENTAL Of TECHNICAL EQuIPMENT 

uNDER A LONG TERM AGREEMENT

The technical communications equipment that is fundamental to the distribution of the television programming 
and data communications is leased through long term operating leases between 7 and 15 years.

 – not later than one year

 – later than one year and not later than five years

 – later than five years

(E)  fINANCE LEASE COMMITMENTS

 – not later than one year

 – later than one year and not later than five years

Total minimum lease payments

 – future finance charges

Lease liability

 – current liability

 – non-current liability

54

CONSOLIDATED

2015
$’000

2014
$’000

333  

1,959

7,079  

19,492  

10,757  

37,328  

6,700

19,132

13,291

39,123

1,731  

4,470  

1,740  

7,941  

1,580

3,707

1,118

6,405

4,400  

18,098  

6,123  

28,621  

5,250

17,771

10,850

33,871

CONSOLIDATED

2015
$’000

315  

420  

735  

(63)  

672  

270  

402  

672  

2014
$’000

312

735

1,047

(129)

918

246

672

918

 
 
 
 
 
Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

(f)  fINANCE LEASE COMMITMENTS AT PRESENT VALuE

 – not later than one year

 – later than one year and not later than five years

Present value of minimum lease payments

(G)   OTHER COMMITMENTS COVERING TRANSMISSION MAINTENANCE,  

SITE INSTALLATION AND MANAGEMENT SERVICES

The Company entered into a contract with Broadcast Transmission Services Pty Limited (refer to Note 30) on 1 April 
2008, for the provision of site maintenance services over a 10 year period at an annual cost of $1,200,000 per annum.

 – not later than one year

 – later than one year and not later than five years

CONSOLIDATED

2015
$’000

301  

371  

672  

2014
$’000

299

619

918

1,200  

2,100  

3,300  

1,200

3,300

4,500

25.  CONTINGENT LIABILITIES
The Group has guaranteed to an unrelated third party the payment of a contractual commitment of WA SatCo Pty Limited, an associate company in 
which the Group holds 50% of the share capital. WA SatCo Pty Limited has entered into a non-cancellable contract for the purchase of satellite services 
in WA until 30 June 2020 at the rate of $2,346,192 per annum. In the event that WA SatCo Pty Limited defaults on any payments under this contract, the 
Group may be liable for full payment under the guarantee it has provided. WA SatCo Pty Limited has simultaneously entered into an agreement with 
the Commonwealth Government which provides for 100% funding of this satellite service to 30 June 2020. This agreement can be terminated without 
notice by the Commonwealth Government.

Maximum potential contingent commitment arising from the above mentioned guarantee:

 – not later than one year

 – later than one year and not later than five years

 – later than five years

Maximum contingent commitments

As noted above the entire maximum potential contingent commitment is offset by government funding.

26.  EMPLOYEE BENEfIT LIABILITY

EMPLOYEE BENEfITS

The aggregate employee benefit liability is comprised of: 

Accrued annual leave and long service leave (current)

Accrued long service leave (non-current)

CONSOLIDATED

2015
$’000

2,346  

9,384  

–  

11,730  

2014
$’000

2,346

9,384

2,346

14,076

NOTES

19

21

CONSOLIDATED

2015
$’000

7,875  

417  

8,292  

2014
$’000

6,974

336

7,310

Prime media GrouP AnnuAl RepoRt 2015

55

 
 
 
 
 
 
Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

27.  SHARE BASED PAYMENTS

(A)  RECOGNISED SHARE BASED PAYMENT ExPENSES
The expense recognised for employee services received during the year is shown in the table below:

Expense arising from equity-settled share-based payment transactions

CONSOLIDATED

2015
$’000

1,080  

2014
$’000

750

The share-based payment plan is described below. During the financial year, nil performance rights lapsed (2014: Nil), nil performance rights were 
forfeited (2014: Nil) and nil performance rights were cancelled (2014: Nil).

(B)  PRIME MEDIA GROuP LIMITED PERfORMANCE RIGHTS PLAN
At the 2011 Annual General Meeting, shareholders approved the Prime Media Group Limited Performance Rights Plan, which was established for 
Senior Executives of the consolidated entity. The rights are issued for nil consideration and are granted in accordance with the plan’s guidelines 
established by the Directors of Prime Media Group Limited. The rights vest over a 36 month period subject to continuing service and achieving the 
following targets:

•	 60% of the rights will be subject to achievement of annual core earnings per share (EPS) targets; and 
•	 40% of the rights will be subject to achievement of annual power ratio targets (revenue share: audience share). 

The rights cannot be transferred and will lapse 30 days after vesting date.

(C)  SuMMARY Of RIGHTS GRANTED uNDER PRIME MEDIA GROuP LIMITED PERfORMANCE RIGHTS 
The following table outlines the number (No.) and weighted average exercise price (WAEP) of, and movements in, performance rights on issue 
during the year.

Balance at beginning of year

 – granted

 – exercised

 – lapsed

 – cancelled

 – forfeited

Balance at end of year

Exercisable at end of year

2015

2014

NO.

WAEP

NO.

3,976,000

1,517,438

(966,000)

–

–

–

$0.00  

2,546,000

–  

–  

–  

–  

–  

1,430,000

–

–

–

–

WAEP

$0.00

–

–

–

–

–

4,527,438

$0.00  

3,976,000

–

–  

–

$0.00

–

(D)  PERfORMANCE RIGHTS PRICING MODEL 

PRIME MEDIA GROuP PERfORMANCE RIGHTS PLAN
Employees must remain in service for a period of three years from date of grant. The fair value of performance rights granted in 2015 and 2014 was 
estimated at the date of the grant using a Black-Scholes methodology, taking into account the terms and conditions upon which the performance 
rights were granted.

The fair value of performance rights granted in 2013 and prior years was estimated at the date of the grant using a Monte-Carlo methodology, taking 
into account the terms and conditions upon which the performance rights were granted. The fair value of performance rights granted during the year 
was estimated on the date of grant using the following inputs to the model:

Expected annual dividends

Expected volatility (%)

Expected life of performance rights (years)

Performance rights exercise price ($)

Share price at grant date ($)

2015

2014

2013

NOV 14

AuG 14

NOV 2013

OCT 2012

NOV 2012

6.80

26.94

3

0.00

0.86

7.30

27.45

3

0.00

1.03

6.89

29.00

3

0.00

1.06

8.23

33.65

3

0.00

0.80

8.23

35.02

3

0.00

0.81

The dividend yield reflects the assumption that the current dividend payout will continue. The expected life of the performance rights is based on 
historical data and is not necessarily indicative of exercise patterns that may occur. The expected volatility reflects the assumption that the historical 
volatility is indicative of future trends, which may also not necessarily be the actual outcome. 

(E)  WEIGHTED AVERAGE REMAINING CONTRACTuAL LIfE
The weighted average remaining contractual life of performance rights outstanding as at 30 June 2015 is 1.3 years (2014: 1.5 years).

(f)  RANGE Of ExERCISE PRICE
The range of exercise price for performance rights outstanding at the end of the year was $0.00 (2014: $0.00).

(G)  WEIGHTED AVERAGE fOR VALuE
The weighted average fair value of performance rights granted during the year was $0.75 (2014: $0.84).

56

 
 
 
 
 
 
Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

28.  SuBSEQuENT EVENTS

On 28 July 2015, the Company announced that it had begun broadcasting the Victorian Racing.com racing network to the viewing areas of regional 
Northern NSW, Gold Coast, Southern NSW, the Australian Capital Territory, Victoria and Western Australia on Channel 68. 

29.  AuDITOR’S REMuNERATION

Amounts received or due and receivable by Ernst & Young Australia for:

 – an audit or review of the financial report of the entity and any other entity in the consolidated entity

 – other services in relation to the entity and any other entity in the consolidated entity

 – amounts received or due and receivable by related practices of Ernst & Young

CONSOLIDATED

2015
$

2014
$

264,974  

57,344  

23,870  

346,188  

296,109

73,703

12,906

382,718

30.  RELATED PARTY DISCLOSuRES

(A)  SuBSIDIARIES
The consolidated financial statements include the financial statements of Prime Media Group Limited and the subsidiaries listed in the following table:

NAME

COuNTRY Of INCORPORATION

EQuITY INTEREST

2015
%

2014
%

Prime Television (Holdings) Pty Limited

Prime Television Digital Media Pty Limited

Prime Digital Media Pty Limited

Prime Media Group Services Pty Limited

Prime Media Communications Pty Limited

Prime New Media Investments Pty Limited

Prime Growth Media Pty Limited

Prime Television (Victoria) Pty Limited

Prime Properties (Albury) Pty Limited

Prime Television (Southern) Pty Limited

Prime Television (Northern) Pty Limited

Prime Television Investments Pty Limited

Golden West Network Pty Limited

Mining Television Network Pty Limited

Telepro Pty Limited

135 Nominees Pty Limited

Golden West Satellite Communications Pty Limited

Mid-Western Television Pty Limited

Geraldton Telecasters Pty Limited

Zamojill Pty Limited

Seven Affiliate Sales Pty Limited

Prime Media Broadcasting Services Pty Limited

Broadcast Production Services Pty Limited

Production Strategies Pty Limited as trustee for Production Strategies 
Discretionary Trust

Wastar International Pty Limited

Screenworld Pty Limited

OSB Holdings Pty Limited as trustee for the OSB unit Trust

On Site Broadcasting Pty Limited

OSB Australia Pty Limited

OSB Corporation Pty Limited

On Corporation Pty Limited

Prime Digitalworks Pty Limited

Broadcast Rentals Pty Limited

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Prime Television New Zealand Limited (de-registered 14 July 2015)

Prime Ventures New Zealand Limited

New Zealand

New Zealand

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

–

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

Prime media GrouP AnnuAl RepoRt 2015

57

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

30.  RELATED PARTY DISCLOSuRES (CONTINuED)

(B)  uLTIMATE PARENT
Prime Media Group Limited is the ultimate Australian entity and the ultimate parent entity of the Group.

(C)  KEY MANAGEMENT PERSONNEL (KMP)

Short term employee benefits

Post-employment benefits

Long term benefits

Share based payments

TOTAL

CONSOLIDATED

2015
$’000

4,568

154

55

1,080

5,857

2014
$’000

3,921

122

29

744

4,816

The amounts disclosed in the table are the amounts recognised as an expense during the reporting period that related to KMP. Details of 
remuneration amounts paid to individual KMP are disclosed in tables 1 and 2 of section 4 of the Remuneration Report.

TRANSACTIONS WITH RELATED PARTIES

WHOLLY OWNED GROuP TRANSACTIONS
Sales and purchases are made within the wholly owned group in arm’s length transactions both at normal market prices and on normal commercial 
terms. Outstanding balances at year end are unsecured, interest free and settled through intercompany accounts.

RBA HOLDINGS PTY LIMITED
This company is owned by regional television operators. This company operates as a provider of transmission facilities under the Digital Black Spots 
Infill licence. The Company has entered into agreements under normal commercial terms and conditions with this company to use these transmission 
facilities for periods up to 10 years.

REGIONAL TAM PTY LIMITED
This company is owned by regional television operators to facilitate and manage the audience metering services for the regional television markets. 
The Company is party to a commercial agreement in which it purchases ratings services from Regional TAM Pty Limited. This agreement is under 
normal commercial terms and conditions.

WA SATCO PTY LIMITED
WA SatCo Pty Limited is owned by the Company and WIN Television Pty Limited and has been engaged by the Commonwealth Government to 
provide the WA Vast Service until 30 June 2020. The shareholders of the company provide services to WA SatCo to enable its operations. These 
services are recovered from WA SatCo on a cost recovery basis.

BROADCAST TRANSMISSION SERVICES PTY LIMITED (BTS)
The Company has a 33% shareholding in BTS. BTS provides transmission maintenance, site installation and management services to regional 
broadcasters and other third party customers. The Company entered into a contract with BTS for the provision of site maintenance services for the 
period to 2018 at an annual cost of $1,200,000 per annum under normal commercial terms and conditions.

CHANNEL SEVEN QuEENSLAND PTY LIMITED
The Company provides sales representation services to Channel Seven Queensland Pty Limited, an entity associated with one of the Company’s major 
shareholders. The fees payable by Channel Seven Queensland Pty Limited are based on normal commercial terms and conditions applicable to this 
type of service.

RILEY STREET CONSuLTING PTY LIMITED
This company, which provided consulting services to the Group to the value of $10,190 during the period, has an association with the Group’s General 
Counsel and Company Secretary. The consultancy fees payable by the Group were reviewed and approved by the CEO prior to the services being 
provided, and were based on normal commercial terms and conditions applicable to this type of service.

58

Notes to the FiNANciAL stAtemeNts
For the YeAr eNDeD 30 JuNe 2015

31.  PARENT ENTITY INfORMATION

Current assets 

Total assets

Current liabilities

Total liabilities

Issued capital

Retained earnings

Employee benefits reserve

Total shareholders’ equity

Loss of the parent entity

Total comprehensive loss of the parent entity

PRIME MEDIA  
GROuP LIMITED

2015
$’000

106

312,078

5,477

103,515

310,262

(105,849)

4,150

208,563

(3,550)

(3,550)

2014
$’000

235

382,914

2,240

146,816

310,262

(78,746)

4,583

236,099

(3,790)

(3,790)

GuARANTEES ENTERED INTO BY PRIME MEDIA GROuP LIMITED IN RELATION TO THE DEBTS Of 
ITS SuBSIDIARIES
As a condition of the Class Order, Prime Media Group Limited and its 100% owned Australian resident subsidiaries (the “Closed Group”) entered into 
a Deed of Cross Guarantee on 17 October 2006 as amended from time to time by assumption deed for the addition and removal of controlled entities. 
The effect of the deed is that Prime Media Group Limited has guaranteed to pay any deficiency in the event that a controlled entity within the Closed 
Group is wound up. The controlled entities within the Closed Group have also given a similar guarantee in the event that Prime Media Group Limited is 
wound up. (Refer Note 15).

CONTINGENT LIABILITIES Of PRIME MEDIA GROuP LIMITED
By virtue of being a member of the Deed of Cross Guarantee mentioned above, the Company has guaranteed to pay any deficiency in the event of 
winding up Golden West Network Pty Limited (GWN), a wholly owned subsidiary and party to the Deed of Cross Guarantee. GWN has guaranteed 
to an unrelated third party the payment of a contractual commitment on behalf of WA SatCo Pty Limited, an associate company in which GWN holds 
50% of the share capital. WA SatCo Pty Limited has entered into a non-cancellable contract for the purchase of satellite services in WA until 30 June 
2020 at the rate of $2,346,192 per annum. In the event that WA SatCo Pty Limited defaults on any payments under this contract, GWN may be liable 
for full payment under the guarantee it has provided. WA SatCo Pty Limited has simultaneously entered into an agreement with the Commonwealth 
Government which provides for 100% funding of this satellite service to 30 June 2020. This agreement can be terminated without notice by the 
Commonwealth Government. 

Prime media GrouP AnnuAl RepoRt 2015

59

 
 
Directors’ DecLArAtioN
For the YeAr eNDeD 30 JuNe 2015

In accordance with a resolution of the directors of Prime Media Group Limited, I state that:

(1)  In the opinion of the directors:

(a)   the financial statements and notes of Prime Media Group Limited for the financial year ended 30 June 2015 are in accordance with the 

Corporations Act 2001, including:

(i) 

 giving a true and fair view of the consolidated entity’s financial position as at 30 June 2015 and of its performance for the year ended 
on that date; and

(ii)  complying with Accounting Standards and the Corporations Regulations 2001;

(b)  the financial statements and notes also comply with International Financial Reporting Standards as disclosed in Note 2(b); and

(c)  there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become due and payable.

(2)   This declaration has been made after receiving the declarations required to be made to the Directors by the Chief Executive Officer and Chief 

Financial Officer in accordance with section 295A of the Corporations Act 2001 for the financial year ending 30 June 2015.

On behalf of the Board

P.J Macourt

Director

Sydney, 26 August 2015

60

 
 
 
 
 
 
 
iNDepeNDeNt AuDit report

Ernst & Young  
680  George Street 
Sydney NSW 2000 Australia 
GPO Box 2646 Sydney  NSW  2001 

Tel: +61 2 9248 5555 
Fax: +61 2 9248 5959 
ey.com/au 

Independent auditor’s report to the members of  
Prime Media Group Limited 

	
  	
  	
  Report	
  on	
  the	
  financial	
  report	
  

We have audited the accompanying financial report of Prime Media Group Limited, which comprises the 
consolidated statement of financial position as at 30 June 2015, the consolidated statement of 
comprehensive income, the consolidated statement of changes in equity and the consolidated statement 
of cash flows for the year ended, notes comprising a summary of significant accounting policies and 
other explanatory information, and the directors’ declaration of the consolidated entity comprising the 
company and the entities it controlled at the year’s end or from time to time during the financial year.  

	
  	
  	
  Directors’	
  responsibility	
  for	
  the	
  financial	
  report	
  

The directors of the company are responsible for the preparation of the financial report that gives a true 
and fair view in accordance with Australian Accounting Standards and the Corporations Act 2001 and for 
such internal controls as the directors determine are necessary to enable the preparation of the financial 
report that is free from material misstatement, whether due to fraud or error. In Note 2, the directors 
also state, in accordance with Accounting Standard AASB 101 Presentation of Financial Statements, that 
the financial statements comply with International Financial Reporting Standards.  

	
  	
  	
  Auditor’s	
  responsibility	
  

Our responsibility is to express an opinion on the financial report based on our audit.  We conducted our 
audit in accordance with Australian Auditing Standards.  Those standards require that we comply with 
relevant ethical requirements relating to audit engagements and plan and perform the audit to obtain 
reasonable assurance about whether the financial report is free from material misstatement. 

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in 
the financial report.  The procedures selected depend on the auditor’s judgment, including the assessment 
of the risks of material misstatement of the financial report, whether due to fraud or error.  In making 
those risk assessments, the auditor considers internal controls relevant to the entity’s preparation and 
fair presentation of the financial report in order to design audit procedures that are appropriate in the 
circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s 
internal controls.  An audit also includes evaluating the appropriateness of accounting policies used and 
the reasonableness of accounting estimates made by the directors, as well as evaluating the overall 
presentation of the financial report. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for 
our audit opinion. 

	
  	
  	
  Independence	
  

In conducting our audit we have complied with the independence requirements of the Corporations Act 
2001.  We have given to the directors of the company a written Auditor’s Independence Declaration, a 
copy of which is included in the directors’ report. 

Prime media GrouP AnnuAl RepoRt 2015

61

	
  
	
  
	
  
	
  
	
  
	
  
	
  
 
	
  
 
	
  
 
 
 
	
  
 
iNDepeNDeNt AuDit report

	
  	
  	
  Opinion	
  

In our opinion: 

a. 

the financial report of Prime Media Group Limited is in accordance with the Corporations Act 
2001, including:   

i 

ii 

giving a true and fair view of the consolidated entity’s financial position as at 30 June 2015 
and of its performance for the year ended on that date; and 

complying with Australian Accounting Standards and the Corporations Regulations 2001; 
and 

b. 

the financial report also complies with International Financial Reporting Standards as disclosed in 
Note 2. 

	
  	
  	
  Report	
  on	
  the	
  remuneration	
  report	
  

We have audited the Remuneration Report included in the director’s report for the year ended 30 June 
2015.  The directors of the company are responsible for the preparation and presentation of the 
Remuneration Report in accordance with section 300A of the Corporations Act 2001.  Our responsibility is 
to express an opinion on the Remuneration Report, based on our audit conducted in accordance with 
Australian Auditing Standards. 

	
  	
  	
  Opinion	
  

In our opinion, the Remuneration Report of Prime Media Group Limited for the year ended 30 June 2015, 
complies with section 300A of the Corporations Act 2001. 

Ernst & Young 

  Chris George 
  Partner 
  Sydney 
  26 August 2015 

A member firm of Ernst & Young Global Limited 
Liability limited by a scheme  approved under Professional Standards Legislation 

62

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
	
  
	
  
	
  
	
  
	
  
	
  
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
AsX ADDitioNAL iNFormAtioN
For the YeAr eNDeD 30 JuNe 2015

Additional information required by the Australian Securities Exchange Ltd and not shown elsewhere in this report is as follows. The information is 
current as at 20 August 2015.

(A)  DISTRIBuTION Of EQuITY SECuRITIES 

ORDINARY SHARES
As at 20 August 2015, total number of fully paid up shares on issue is 366,330,303.

The number of shareholders, by size of holding, in each class of share is:

1–1,000

1,001–5,000

5,001–10,000

10,001–100,000

100,001 and over

The number of shareholders holding less than a marketable parcel of shares:

(B)  TWENTY LARGEST REGISTERED SHAREHOLDERS
The names of the twenty largest registered holders of quoted shares at 20 August 2015 are:

1

JP Morgan Nominees Australia Limited

2 National Nominees Limited

3

RBC Investor Services Australia Nominees Pty Limited

4 Network Investment Holdings Pty Limited

5

BNP Paribas Noms Pty Limited

6 Citicorp Nominees Pty Limited

7 HSBC Custody Nominees (Australia) Limited

8 AMP Life Limited

9

RBC Investor Services Australia Nominees Pty Limited

10 Birketu Pty Limited

11 Mr George Walter Mooratoff 

12 HSBC Custody Nominees (Australia) Limited

13 RBC Investor Services Australia Nominees Pty Limited

14 Brispot Nominees Pty Ltd

15 Citicorp Nominees Pty Limited

16 Franed Pty Limited

17 Equitas Nominees Pty Limited

18 Mr Michael Siddle & Mrs Lee Siddle ATF Siddle Family

19 Mr Gerard Van Camp and Mrs Joanna Van Camp

20 CVC Limited

NuMBER Of  
HOLDERS

603

1,141

730

1,180

102

3,756

460

LISTED ORDINARY SHARES

NuMBER Of  

SHARES

PERCENTAGE 
Of ORDINARY 
SHARES

59,433,027

49,918,679

42,455,701

41,701,955

20,976,729

20,142,789

14,538,160

9,407,602

8,358,784

8,000,000

5,000,000

4,531,231

3,478,260

2,479,308

2,426,766

1,650,000

1,045,681

983,572

926,305

908,657

16.22

13.63

11.59

11.38

5.73

5.50

3.97

2.57

2.28

2.18

1.36

1.24

0.95

0.68

0.66

0.45

0.29

0.27

0.25

0.25

298,363,206

81.45

Prime media GrouP AnnuAl RepoRt 2015

63

AsX ADDitioNAL iNFormAtioN
For the YeAr eNDeD 30 JuNe 2015

(C)  SuBSTANTIAL SHAREHOLDERS
The names of substantial shareholders who have notified the Company in accordance with section 671B of the Corporations Act 2001 are:

Perpetual Limited

Network Investment Holdings Pty Ltd and Seven Group Holdings Limited

Ashblue Holdings Pty Limited and Mr Kerry Stokes

North Aston Pty Limited, Wroxby Pty Limited, Australian Capital Equity Pty Limited, ACE Group entities 
and Mr Kerry Stokes

Invesco Australia Limited

NovaPort Capital Pty Limited

# These substantial shareholdings relate to the same parcel of shares.

(D)  VOTING RIGHTS
All ordinary shares (whether fully paid or not) carry one vote per share without restriction.

NuMBER Of 
SHARES

PERCENTAGE 
Of ORDINARY 
SHARES

53,911,700

41,701,955

41,701,955

41,701,955

21,405,049

21,335,304

14.72%

11.38%#

11.38%#

11.38%#

5.84%

5.82%

64

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