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SEC Newgate

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FY2019 Annual Report · SEC Newgate
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SEC Newgate S.p.A.
Annual Report & Accounts for the 
year ended 31 December 2019

Katarzyna Hajdan
Office Manager, Martis Consulting
Warsaw, Poland

SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

The theme of the SEC Newgate S.p.A. 
annual report & accounts for 2019 
revolves around two of the Group’s core values  
– ‘difference’ and ‘excellence’.

SEC Newgate celebrates the difference we make 
when we bring our individual life experience to  
our work.  

Each member of our team is passionate and takes 
pride in their ambition to be the best – excellence, 
every day in every way.

We are a Group of people with great personality 
both inside and outside of the office; the images in 
this year’s Report & Accounts aim to capture the spirit 
of SEC Newgate S.p.A.

SEC Newgate S.p.A 
Consolidated Financial 
Statements 2019

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SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

Contents.

About Us   ____________________________________________________ 6

Highlights  ____________________________________________________ 10

Chairman’s Statement ________________________________________ 14 

Chief Executive’s Review  _____________________________________ 22

Group Agencies ______________________________________________ 28

Group CFO’s Review  _________________________________________ 41

Corporate Governance Statement ____________________________ 48  

The Board of Directors  ________________________________________ 62

Consolidated Financial Statements  ___________________________ 66

Independent Auditor’s Report _________________________________ 68

Consolidated Income Statement ______________________________ 74 

Consolidated Statement of Comprehensive Income  ___________ 75

Consolidated Statement of Financial Position __________________ 76 

Consolidated Statement of Changes in Equity  _________________ 78 

Consolidated Statement of Cash Flows ________________________ 80  

Notes to the Financial Statements _____________________________ 82 

Notice of Annual General Meeting   ___________________________ 128

Form of Proxy _________________________________________________ 131 

Key Information  ______________________________________________ 134

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SEC Newgate S.p.A. - Annual Report 2019
SEC Newgate S.p.A. - Annual Report 2019

About Us.

SEC Newgate S.p.A. - Annual Report 2019

Our Values

.
s
e
u
a
V

l

r

u
O

Difference
We celebrate difference and what our individual life 
experience brings to our work.

Respect
We value our colleagues, clients, partners, communities 
and environment and are responsible for our actions.

Fun 
We place great importance on physical and mental 
health and making work fun.

Curious 
We are open to new ideas and better ways of 
achieving the best results.

Excellence 
We hire passionate people, each committed to 
delivering work to the highest standards.

Collaborative
We work as a team to achieve the best outcome.

6
6

7

Our Business

We are a strategic communications 
group offering a fresh approach locally, 
nationally and internationally inspired by 
our entrepreneurial heritage and by our 
philosophy of constructive dialogue across  
all stakeholders.

We’re the people you come to, to build and 
protect your brand, reputation and business 
using strategic communications, advocacy 
and research.  Our difference is that we 
achieve positive change for our clients. 

With over 600 people working across five 
continents, we are able to manage even the 
most complex crisis communication issues 
around the clock.

 
SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

Our Story 
On 3 September 2019, SEC S.p.A. and Porta Communications Plc  
merged to create SEC Newgate S.p.A.  Together we created  
a top 30 global communications group with approximately 600  
SEC Newgate entrepreneurs based at 34 offices, in 15 countries  
and five continents – from London to Sydney, from Milan to Bogota, 
and Berlin to Shanghai.

The enlarged group is listed on the Alternative Investment Market (AIM) 
of the London Stock Exchange under the symbol SECG.

UNITED 
KINGDOM

Brussels, 
Belgium

Madrid, 
Spain

Paris, 
France

Berlin, 
Germany

UK

Birmingham
Bristol
Cardiff
Chelmsford
Edinburgh
Leeds
London
Manchester

Milan
HEADQUARTERS

MIDDLE 
EAST

Abu Dhabi, 
UAE

Warsaw, 
Poland

Adelaide
Brisbane 
Canberra
Melburne
Perth
Sydney

GREATER 
CHINA

Australia

Greater 
China

Beijjing
Hong Kong
Shanghai

Bogotá, 
Colombia

Rabat,  
Morocco

Singapore

SOUTH 
AMERICA

Italy

Bari
Bolzano
Catania
Milan
Rome
Turin
Udine
Venice

MAINLAND 
EUROPE

AUSTRALIA

AUSTRALIA

RESEARCH

8

SINGAPORE

NORTH
AFRICA

9

SEC Newgate S.p.A. - Annual Report 2019

Highlights.

OUR PURPOSE

TO CREATE POSITIVE CHANGE FOR OUR 
PEOPLE, CLIENTS AND SHAREHOLDERS 
BY BUILDING AND PROTECTING BRANDS, 
REPUTATIONS AND BUSINESS.

SEC Newgate S.p.A. - Annual Report 2019

Our Financial Highlights

2019 results include the consolidated results of SEC S.p.A. until 3 September 2019 and the 
consolidated results of the enlarged SEC Newgate S.p.A. for the final four months of 2019. This 
coupled with the change in accounting treatment under IFRS16 (which primarily impacts the 
treatment of leases in our case) means that the relevance of the prior year’s results is limited.

Our financial highlights are (€’000):

Revenues 

Gross profit 

Operating profit 

Profit before Tax 

Net debt (excl. leases)

2019

47,550

37,605

1,812

1,271

8,740

2018

28,972

22,192

2,309

2,211

1,743

• Annualised cost savings of c. €0.5m 

• New banking facility of €3m secured with 

achieved within first four months following 
merger.

Deutsche Bank S.p.A. to replace Revolving 
Credit Facility with Clydesdale Bank to 
Porta Communications in 2017; preferable 
terms and no covenants reflecting 
improved financial stability of the Group.

Cost savings
• Immediately following the merger, the 

Group’s management team started work 
on driving revenues and delivering costs 
synergies.  Among the first areas identified 
for improvement were the operations and 
functions at the UK headquarters (Porta 
Communications).  These were streamlined 
and this resulted in c. €0.45m of net 
annualised savings in terms of employment 
costs. The refinancing of the Revolving 
Credit Facility provided by Clydesdale 
Bank to Porta Communications Plc in 2017 
was replaced by a new 48-month facility.  
This was provided by Deutsche Bank with 
interest payable quarterly at 3-month 
EURIBOR (with a floor at 0%) + 1.70%; 
this action resulted - based on current 
exchange, LIBOR and 3M EURIBOR rates  
- in yearly savings of approximately €70k 
per annum.

• The management team is continuing to 
work on other areas of potential savings, 
primarily related to the UK and Italian 
offices; if achieved, these would further 
improve the Group’s margins.

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SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

Our Operational  
Highlights

Branding
The Group was renamed SEC Newgate S.p.A 
on 4 September 2019.

Governance structure
Shortly after the merger, the Group’s 
governance framework was established:

•  The Board – the new Group board 
appointed (see pages 62-65) is  
focused on overall control and financial 
management tasks, it meets 11 times  
a year.

•  Executive Committee – the Committee 
focuses on all key strategic operational 
matters and comprises seven senior 
managers from both original groups and 
includes all the executive directors who 
sit on the Group’s Board.  The Committee 
meets monthly and has been instrumental 
in a number of key initiatives such as 
the definition of the three-year Strategic 
Plan, and the formation of strategic 
committees in areas such as positioning 
and marketing. 

•  Management Committee – comprises all 

agency heads and focuses on the Group’s 
global commercial effort.  Its scope is to 
implement the global strategy, adapting 
it for each region.  It first met in November 
2019 after the approval of the Strategic 
Plan by SEC Newgate’s Board.  A two-day 
meeting was held at the Group’s HQ in 
Milan where the priorities, targets and 
strategies were shared for both global 
and local levels. The Committee set the 
rationale for the Group’s positioning, 
discussed the global service offerings and 
innovative tools, as well as how best to 
manage and train our talent under the 
new global framework.  This Committee 
meets twice a year (once in person and 
once virtually).  The exceptional event of 
the Covid-19 pandemic resulted in virtual 
meetings being held every three weeks 
from April 2020.

OUR GOAL 

TO BE THE MOST DESIRED 
COMMUNICATIONS 
AGENCY IN THE WORLD.

Best practice sharing  
and cross selling initiatives
•  A consistent feature of the output from the 
Group’s new executive committees is the 
sharing ways to improve best practice and 
commercial capabilities across the Group.  
Some of the key decisions taken (and 
approved by the Executive Committee) 
before the end of 2019 included:

Best practice

–  The reorganization of a central 

commercial function reporting directly 
with the Group’s CEO

–  The launch of two permanent committees 

focused on positioning and marketing 
issues respectively

–  Creation of a log of all the products and 

services offered by every agency at each 
location (operation on going)

–  Definition of a global case history 

template and collection of credential 
decks from each of the Group’s agencies 
(action to be completed by Q2 2020)

KPI setting
•  The Group’s Strategic Plan includes specific 
targets for each agency at a Group level 
such as:  Gross Profit (GP) and Profit Before 
Tax (PBT). These targets were set over the 
next three years (2020-2022) and subject to 
yearly update/revision. Growth KPIs for 2020 
were +3.5% in terms of GP and +3% for PBT

Customer wins  
and retention rates
•  Every one of the Group’s agencies has 

benefitted from the synergies and enlarged 
scale that the merger delivered.  Examples 
of significant new business wins include 
Amazon and Bridgestone in France, Apple 
in Hong Kong, Avexis Pharma in Belgium 
and Aia the major poultry business in Italy

•  Client retention rates have remained stable

Geographical  
expansion
•  Establishment of a start-up operation in 

Morocco; the first step in SEC Newgate’s 
plan to achieve a strong presence on the 
African continent 

Product & service  
innovations
•  AI investment in excess of €1.2m completed 
and soft launch of AI tool to clients in Italy 

•  Definition of new global offerings such as 
seamless crisis communications, internal 
communications, international trade 
diplomacy, research and ESG under the 
coordination of a global practice leader

Cross selling

–  Significant new business has been 

generated from cross referrals such as 
Italian real estate listed company COIMA 
and Nestlé’s Baci Perugina brand both 
cross selling from Italy to other entities in 
the Group. Some of these actions were 
completed during Q1 2020 while some 
others are still under development given 
their ongoing nature

–  The following are examples of some of the 

most significant events:

-  Nomination of a network of commercial 
back stops across the whole Group to 
tackle joint new business opportunities

-  Definition of a tracking tool to record 

all new business and commercial 
opportunities at each operation level

-  Tracking of all agencies’ client lists to 

address new business approaches towards 
clients existing in some market/regions 
aiming at promoting SEC Newgate on a 
global scale (action to be completed  
by Q2 2020)

-  Identification of international corporations 
to target to secure introductory meetings 
(action to be completed by Q2 2020)

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SEC Newgate S.p.A. - Annual Report 2019
SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019
SEC Newgate S.p.A. - Annual Report 2019

Chairman’s 
Statement.

It is a rare opportunity to be 
able to bring together two like-
minded groups with entirely 
complementary geographical 
footprints, products, services and 
client bases.  It is even rarer to find 
that they share a similar culture, 
outlook and passion to succeed.  
This is what was achieved on 
3 September 2019 through the 
merger of the two AIM-quoted 
companies, SEC S.p.A. and  
Porta Communications Plc  
(whose primary trading business 
was Newgate) and the creation  
of SEC Newgate S.p.A.  

2019 was truly a transformational year.  
The Group is now of a scale to provide 
research backed strategic consultancy and 
advocacy services seamlessly across our 
extensive, owned footprint in five continents 
with 34 offices in 15 countries and with the 
professional support of nearly 600 people - 
global excellence through local experts.

IT IS A RARE OPPORTUNITY TO BRING 
TOGETHER TWO LIKE-MINDED GROUPS 
WITH ENTIRELY COMPLEMENTARY 
FOOTPRINTS, PRODUCTS, SERVICES  
AND CLIENT BASES.

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15
15

John Foley

SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

Financial  
and Operational  
Overview

Our 2019 results were in line with management’s expectations which were formulated as part 
of the merger evaluation process.  Prior year comparisons only include results of the previous 
SEC S.p.A Group; results for the year ended 31 December 2019 only contain four months of the 
enlarged Group’s trading performance.  Results for the year ended 31 December 2019 also 
reflect the impact of IFRS16; 

Our financial highlights are (€’ 000):

Revenues 

Gross profit 

Operating profit 

Profit before Tax 

Net debt (excl. leases)

2019

47,550

37,605

1,812

1,271

8,740

2018

28,972

22,192

2,309

2,211

1,743

•  As at 31 December 2019, the Group’s net 

debt was €8.7m

•  Annualised cost savings of €0.5m achieved 

within first four months following merger

•  New committed banking facility of €3m 
secured with Deutsche Bank S.p.A. to 
replace Revolving Credit Facility with 
Clydesdale Bank to Porta Communications 
in 2017; the new facility has preferable 
terms and no financial covenants  
reflecting the improved financial stability  
of the Group

Strategy

On 21 November 2019, we announced that the SEC Newgate Board had approved the new 
Group’s Strategic Plan for the years 2020 to 2022.  Our Plan will be updated annually and will be 
our navigation system to direct towards financial results which we are confident we can achieve.  
The core areas in our Plan are:

•  Improved profitability and strengthening of 

•  Establishing centres of excellence around 

the balance sheet

•  Cultural integration and harmonisation 

of SEC and Porta organisations, now SEC 
Newgate

•  Raising of the Group’s visibility and 

reputation worldwide

•  Developing a carefully selected acquisition 

plan to strengthen and increase 
capabilities in key markets

•  Implementing incentives and reward 

schemes to retain key talent

•  A focus on high margin and/or high growth 
opportunities across our global footprint, as 
defined by service offering and geography

practice areas where the Group has 
market distinguishing expertise or where we 
anticipate significant growth opportunity 
– (social and market research, global 24/7 
crisis communications offering) 

•  Investing across the Group in our digital 

offering with a particular focus on AI, hiring 
people with non-traditional communication 
backgrounds and expanding our digital 
toolkit

•  Seeking to lead the market at the interface 
of business, politics, markets and media, 
our proven methodology is based around 
objective research, which guides strategy 
and campaign development and 
implementation

IN NOVEMBER 2019, THE 
BOARD APPROVED THE NEW 
GROUP’S STRATEGIC PLAN 
FOR THE YEARS 2020 TO 2022

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SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

Board Changes

Following completion of the merger, the 
Board now comprises, six executive and four 
non-executive directors; a full list of directors 
who were all appointed to the board in 
September, is set out on pages 62-65.  

Subsequent to this, Federico Vecchio was 
appointed non-board Group CFO with effect 
from 30 September and Andrea Cornelli was 
appointed to the board as Chief Innovation 
Officer with effect from 9 December 2019.

People

I would like to thank our wonderful team 
whose hard work is equally matched by 
their ambitions.  It has been a year of 
positive change and our success would 
not be possible without the commitment 
of everyone across the organisation at 
every level.  We are proud of the diversity 
we benefit from across our teams and are 
committed to ensuring that our team reflects 
the diversity of the communities we are 
communicating with.

Post Balance 
Sheet Events

On 25 February 2020, SEC Newgate secured 
a €2.5 million convertible bond with the 
Spanish institutional investor Inveready 
which was subscribed on 4 March 2020.  
Additionally, the subscription of another  
€1 million facility with a leading Italian bank 
in February 2020 and the refinancing of 
Clydesdale facility in December 2019, the 
Group has committed banking facilities 
available with maintainable covenants and 
continues to enjoy excellent relationships with 
its lenders to support the Group through this 
difficult period.

Acquisitions  
& Disposals

On 15 November 2019, SEC Newgate, via 
subsidiary Newgate PR Holdings Limited, 
acquired a further 5% of the equity in 
Newgate Greater China under the terms 
of the shareholders’ agreement for that 
business. 

On 4 December 2019, SEC Newgate 
established a new office in Morocco under 
the brand Cambre Maroc.

Markets and the 
Environment

There were a number of external national 
factors during the year that impacted our 
agencies such as Brexit, Elections and the 
ongoing civil unrest in Hong Kong.  Our 
businesses have, however, showed their 
resilience, as evidenced by Newgate 
Australia where the business experienced a 
significant uplift in trading at the conclusion 
of the May 2019 Federal election.  

18

Since the outbreak of the global pandemic, 
Covid-19, the Group’s agencies have all 
implemented business continuity plans, 
working remotely under varying levels of 
lockdowns in their markets around the world.  
The Group has taken all necessary steps to 
reduce any discretionary spend and ensure 
strong cashflow generation whilst ensuring 
it continues to develop and support its 
600 people around the world, service its 
clients and build market share.  The Group 
continues to operate profitably with teams 
working collaboratively and sharing best 
practice initiatives and experiences.  All 
businesses have quickly adapted to the 
changed working environment and continue 
to provide first class service to clients through 
online and digital engagement capabilities.

On 6 April 2020, the Group announced the 
appointment of Sergio Penna as Group 
Financial Officer. This followed the decision 
of Federico Vecchio to step down from 
the role for personal reasons. Mr Vecchio 
was not a member of the Group Board.  Mr 
Penna will join the Group on 1 June 2020 in 
order to ensure an effective handover with 
Mr Vecchio, who will be leaving on 30 June 
2020.  It is intended Mr Penna will join the 
Board of SEC Newgate during the Autumn 
of 2020.  Mr Penna qualified as a chartered 
auditor in 2005 with Mazars S.p.A. and holds 
a degree in economics from Luigi Bocconi 
University in Milan. He brings to the Group 
extensive financial experience gained in a 
number of multinational organisations. 

Outlook

The Group formulated its three-year Strategic 
Plan after extensive dialogue had taken place 
amongst our senior management team. The 
creation of a new Group, which is already 
within the top 30 global communications 
service providers, is a great opportunity to build 
a strong, profitable Group for the benefit of all 
our stakeholders.

Covid-19 certainly makes it harder  
to achieve our goals and we recognise that 
timescales may need to change from the 
original plan. However, the direction of travel is 
clear to us and that certainty will prove to be  
of great benefit especially in uncertain 
economic times.

The first quarter of 2020 started very 
well, and the Group’s profitability 
was ahead of our budget. 
The Group’s liquidity position 
is strong enough to withstand 
uncertain business demand for the 
foreseeable future. Our acquisition 
plans can be scaled accordingly 
to reflect the availability of finance. 
We therefore remain confident and 
enthusiastic about the prospects for 
the recently enlarged Group.

John Foley 
Chairman 
28 May 2020

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SEC Newgate S.p.A. - Annual Report 2019
SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019
SEC Newgate S.p.A. - Annual Report 2019

ACROSS OUR GLOBAL 
FOOTPRINT WE ARE 
BUILDING A DISTINCTIVE 
BUSINESS MODEL THAT 
CREATES VALUE WITHIN 
OUR GROUP.

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SEC Newgate S.p.A. - Annual Report 2019
SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019
SEC Newgate S.p.A. - Annual Report 2019

Chief Executive’s 
Review. 

I WOULD LIKE TO THANK 
OUR WONDERFUL PEOPLE 
WHOSE HARD WORK IS 
EQUALLY MATCHED BY 
THEIR AMBITION.

Fiorenzo Tagliabue

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22

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Group Chief 
Executive’s 
Review

4 September 2019 was a historic milestone 
marking the creation of a fresh and exciting 
entity in strategic communications on the 
world stage. SEC Newgate, the merger of SEC 
S.p.A. and Porta Communications Plc, brought 
together two strong and successful businesses 
with complementary skill sets to create a top 
30 global brand with ambitions to become a 
world leader.

As the Chairman has noted in his introduction, 
2019 was indeed a crucial and very 
significant year in our combined history. As a 
consequence, today SEC Newgate ranks 26th 
in the PRovoke (formerly Holmes Report) 2020 
Global Top 250 PR Agency Rankings which 
was released at the beginning of May. It is an 
impressive result that exceeds the estimate we 
made at the time of the merger in September 
last year.  Since we began working as a 
combined group, both former entities have 
benefitted through increased scale and 
reach, as well as shared experience and 
expanded services in every region.  Reaching 
the 26th position from 53rd in 2019, is a long 
journey to have made within a single year. 
Today’s table, in fact, demonstrates that all 
the potential we identified in the merger is 
already bearing fruition, turning the rationale 
and reasons behind the deal into concrete 
facts and growth.

After successfully bringing together the two 
entities and some early achievements as a 
united group, within months the world was hit 
by Covid-19. As a result, it would be remiss of 
me not to reference the current year, at the 
start of my statement, given its significance to 
us will undoubtedly be as crucial as the prior 
year given it is the greatest crisis the whole 
world has faced in decades. 

SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

Covid-19 
outbreak  
and our business

The Covid-19 outbreak has refocused our 
attention and efforts from our original plan 
onto delivering the best response and 
preparing the Group for the aftermath 
of the pandemic. Whilst, at this stage, it is 
almost impossible to predict and measure 
with any certainty what the overall impact 
of this emergency will have on our industry 
and more specifically on our business, across 
our agencies, we responded quickly and 
implemented a consistent set of protective 
measures and new initiatives.

These measures were our top priority and 
once we had achieved our primary objective 
of ensuring the safety and wellbeing of our 
people, I am pleased to say all operations 
successfully applied technology and 
embraced home working with positivity  
and a significant amount of creativity. 

LOCAL.

NATIONAL.

 INTERNATIONAL.

The main goal of our emergency measures 
programme was to define a strategy to 
put a ‘handbrake’ on spending across 
all our operations. The aim was to secure 
savings, protect the Group’s cash position 
and liquidity, assess costs and renegotiate 
payment schedules wherever possible. 
Moreover, we are taking advantage of all 
the initiatives offered by different national 
governments to help companies facing this 
crisis with the objective of reducing costs, 
preserving liquidity and being well positioned 
for the recovery.  This sound strategy was also 
underpinned by a number of key principles 
such as enhancing our service delivery 
levels to support our clients while protecting 
jobs to maintain a focus on commercial 
opportunities for both the crisis and recovery 
period ahead.

I am confident the Group will 
navigate these difficult times 
safely and with a united and 
shared vision. It is clear the 
quality and level of our response 
has benefitted from the strong 
foundations established as a result 
of the incredibly positive work 
during Q4 of 2019, shortly after the 
merger was completed. 

The scale of our efforts has prepared us well 
to tackle 2020 – the first full operational year 
for the new Group. We have in place a 
clear vision and sound foundation to move 
forward.

2019: preparing 
for the future of 
our new Group

From 4 September, the new governance 
structure became effective: the board 
of directors comprises four non-executive 
directors, including the Chairman, John Foley, 
and six executive directors, some of the key 
Group’s managers: Emma Kane, Tom Parker, 
Brian Tyson were appointed Deputy Group 
CEOs and Mark Glover, Andrea Cornelli and 
Anna Milito as Executive Directors. Eric Giuily, 
Chairman of CLAI, the French partner, now 
chairs the Group’s Management Committee 
on which all the regional Managing Directors sit. 

Our senior team was ready to hit the ground 
running in 2020, our first full year together, and 
roll out our business strategy and engage with 
the market. During the last quarter of 2019, the 
management team focused on three areas of 
activity:

•  Drafting a three-year Strategic Plan for the 

years 2020-2022

•   Identifying all synergies and savings to be 
implemented within the shortest timeframe

•  Setting a development plan to improve the 
Group’s footprint in strategic markets that 
were missing at the time of the merger

The Strategic Plan was approved on 5 
November after extensive discussion with  
the management team. The Plan provides  
the Group and its subsidiaries with a roadmap 
to establish SEC Newgate in the top 20 global 
PR groups in the world. The Plan’s main focus is 
increasing profitability from the first full financial 
year. The Plan includes detailed targets,  
the strategy by which we meet those targets, 
namely organic growth, improved efficiency 
and acquisitions, and the human resources 
policies by which we manage and reward  
our staff.  Outside the company it will be the 
main tool used to promote a new offering  
to the market. 

The majority of the Plan is in the process 
of being implemented and is driving the 
Group’s activities, despite the Covid-19 
emergency.

On the synergies and savings side, the 
work was immediate and extensive. Results 
were not limited to short term savings, with 
emphasis also on medium term issues in order 
to generate the greatest possible impact. In 
the short term, the substitution of the Porta 
credit facility with Clydesdale to a new one 
secured with Deutsche Bank S.p.A. that 
offered lower interest rates, cancelled all 
covenants and released security over Porta 
subsidiaries’ shares is worthy of mention. 
In the medium term, an example worth 
mentioning is the proposed merger of our  
UK operations Newgate and Newington into  
the Group’s primary London offices in 
Basinghall Street. This will be executed once 
the Covid-19 lockdown is behind us.

Finally, regarding the acquisition 
strategy the aim is to fill in gaps in 
SEC Newgate’s global footprint, 
beginning with the US, key markets 
in the Far East and expanding into 
Africa, which has commenced 
with the establishment of a new 
entity in Morocco. In addition to 
these targets, the strategy seeks 
to improve and strengthen the 
Group’s presence in several of 
our existing key geographic areas 
such as Latin America, the Middle 
East and Greater China.

Due to Covid-19 investments have, however, 
been put on hold with the significant 
exception of the US given the crucial 
strategic nature of this market. Discussions 
are consequently still ongoing with potential 
partners there. 

For our Greater China offering, we are 
continuing our search for a potential key 
individual to enable the business to fully 
exploit our well-established presence in Hong 
Kong, Shanghai and Beijing. 

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SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

A distinctive 
business model

Across our global footprint we are building 
a distinctive business model that creates 
value within our group while recognising that 
our world of peer-to-peer communication 
requires flexible partnership and networks 
to mobilise the expertise our clients’ need. 
Based on the peer-to-peer relationships 
with our clients, we seek to be advisors and 
partners rather than just another service 
provider.  Coupled with our unique culture, 
we are a group of entrepreneurs and local 
business leaders that value difference and 
embrace diversity. Our focus on building 
leadership in emerging areas that are 
profoundly changing communication e.g. 
AI, market research and political risk puts 
us on an exciting and ambitious path that 
differentiates ourselves in the market. 

We have prioritised the development of 
proprietary technologies, research and 
analytics in which we have made significant 
investments over the recent years, such as: 

•  The Artificial intelligence platform in Milan

•  The new release of the “EUessential” app in 

Brussels

•  The rollout of Australia’s Newgate Research 

business into the UK and Europe

The intelligence and the broader tool 
base that these have generated will 
further strengthen our competitive edge. 
In particular, the application of Artificial 
Intelligence models to our core services, are 
now going through the pre-sale testing phase 
and are already beginning to generate 
promising results.  

More broadly, the commercial strategy is 
being implemented across three parallel 
pillars: 

•  The commencement of a Group marketing 

plan 

•  Growth in inter-company business and 

cross-selling 

•  Raising awareness among larger potential 

clients at a global level 

At the end of November 2019, the first 
Management Committee took place at 
the Group’s Milan headquarters, bringing 
together managing directors from across the 
Group’s operations.  At the summit, internal 
discussions were held with the aim of refining 
the position and mission for the Group, to 
set commercial strategy and build a plan to 
leverage all the skills and know-how across 
our 34 offices, in the 15 countries where we 
operate. 

Post Balance 
Sheet Events

Since the year end, in line with the objectives 
set out at the time of the merger and 
reiterated in the Strategic Plan, the Group 
has been successful in:

•  Restructuring its €3 million debt facility with 

Unicredit Bank

•  Negotiating a new loan facility with BPM 

Bank, an Italian Financial institution, that is 
worth €1 million

•  On 25 February 2020, SEC Newgate 

secured a €2.5 million convertible bond 
with Inveready Convertible Finance Capital 
I FCR with a maturity of seven years from 
issuance, with interest payable quarterly at 
3.50%

Outlook

The Group’s growth plans, both organic and 
by acquisition, remain contingent on the 
Group’s ability to achieve the positive results 
expected from the implementation of its 
Strategic Plan in the year ahead. 

Q1 2020 numbers are positive, but as with the 
wider economy Covid-19 will have an impact 
on the business. Steps to reduce our exposure 
and reposition our offering within this context 
have been proactively taken as previously 
mentioned.

As we grow, our vision is getting 
more clearly focused: to build a 
worldwide group that pairs the skills 
of our talent with the strength of 
technology to be at the side of our 
customers to increase, measure 
and defend their reputation.

We believe that the Covid-19 crisis will bring 
significant and lasting changes impacting 
everyday life, the way we work as well as the 
communications industry itself. However, with 
our strength of culture and resilient attitude, 
openness to change and innovation, and 
forward-thinking business model, we are 
confident we will not only cope with this 
change but will be ready to move forward 
with strength and a positive outlook.

Fiorenzo Tagliabue 
Group CEO 
28 May 2020

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SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019
SEC Newgate S.p.A. - Annual Report 2019

Group  
Agencies. 

TOGETHER WE CREATED A TOP 30 
GLOBAL COMMUNICATIONS GROUP 
WITH APPROXIMATELY 600 SEC NEWGATE 
ENTREPRENEURS BASED AT 34 OFFICES, IN 15 
COUNTRIES AND FIVE CONTINENTS – FROM 
LONDON TO SYDNEY, FROM MILAN  TO 
BOGOTA, AND BERLIN TO SHANGHAI.

Chief Executive’s 
Review. 

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SEC Newgate S.p.A. - Annual Report 2019
SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

ASIA PACIFIC

NEWGATE AUSTRALIA 
ACHIEVED ITS HIGHEST  
EVER NET REVENUE OF 
AUD$21.4 MILLION.

On the business front, providing 
communications for the delivery of large 
infrastructure projects continued to be a 
significant part of the business – Sydney 
Metro, Cleanaway Energy from Waste, 
Snowy Hydro 2.0, one of the world’s largest 
pumped hydro renewable energy projects 
amongst our biggest clients of 2019. After 
a slow start leading up to the two major 
elections (NSW in March and Federal in 
May), the return of the incumbent political 
parties signalled a back to business surge in 
new client projects and increased activity 
on those that were in a pre-election holding 
pattern. 

The Financial Communications team had a 
very strong year as well taking advantage 
of an uptick in M&A activity post the 
elections. A key cross border transaction that 
reflected the benefit both of our network 
as well as our integrated offering was a 
highlight of the year. Working for Mengui, 
a Hong Kong listed Chinese company with 
significant state-owned shareholding, we 
managed to gain FIRB approval for the 
takeover of two Australian companies in the 
beverage industry.  Continuing from our 2018 
performance we were again represented 
(alongside our colleagues in Singapore and 
Hong Kong/China) in the Holmes Report 
APAC Financial Communications and 
Merger Market awards.

Newgate Research continued to develop 
new products, with a specialised social 
media audit product and undertook a large 
piece of research into the ABC, Australia’s 
national broadcaster. 

A large crisis brief for one of the major 
domestic banks in November and December 
turned a historically breakeven summer 
Christmas period profitable.

Looking forward, the strong finish 
to 2019 has led to a strong new 
business pipeline into 2020 with a 
large stakeholder engagement 
project for Air Services Australia and 
the opening of a new stadium in 
North Queensland.

We assisted the Minderoo Foundation 
which is independent, forward thinking and 
seeks effective, scalable solutions and one 
of Asia’s largest philanthropies, with AUD 
$1.5 billion committed to a range of global 
initiatives. We also supported a number of 
companies advancing the Uluru Statement 
on constitutional recognition of Aboriginal 
and Torres Strait Islanders.

On the pro-bono front, we continued to 
support a number of organisations including 
Thrive, Ovarian Cancer Australia, Aurora and 
the Clontarf Foundation.

Deputy Group CEO 
Brian Tyson

Australia  

Newgate

Newgate Australia achieved its highest 
ever net revenue of AUD$21.4 million in the 
sixth year of its operation as the leading 
integrated communications company in the 
Australian market.

With the addition of an Adelaide office, the 
business now operates out of six offices across 
the continent (Sydney, Melbourne, Canberra, 
Brisbane, Perth and Adelaide) with total staff 
numbers now over 90. 

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SEC Newgate S.p.A. - Annual Report 2019

Greater China
Newgate

Newgate’s business in Greater China had a 
slow start to 2019, as trade tensions between 
the US and China noticeably impacted 
corporate investment activity and decision 
making. This situation worsened in the 
middle of the year when protests in Hong 
Kong cast a further shadow over investment 
decisions involving assets or businesses in the 
city.  In particular this caused much work 
on M&A deals and lucrative brand-building 
mandates, which the company had won, 
either to be halted mid-process or  
indefinitely postponed.  

Notwithstanding this exceptionally tough 
trading environment the Hong Kong business 
achieved a single digit profit margin for 
the full year, particularly benefitting from a 
marked improvement in performance in the 
second half when it won several new retainer 
and project mandates, across a diverse 
range of areas including litigation, private 
equity and government relations. 

Notable new mandates for the Hong Kong 
office included work for funds in connection 
with a fraudulent creditor default in Vietnam, 
litigation support for a global fashion brand 
around intellectual property abuse in 
China, work in China for insurance group 
AXA, whom the company supported on 
its acquisition of Tianping and with a major 
corporate brand-building campaign, 
research work for Apple, as well as a  
variety of projects in the technology  
and fintech sectors. 

In Shanghai, however, the business was 
unable to gain traction beyond a few small 
mandates and consequently incurred 
significant losses. Since the year end this 
situation has resolved itself with the departure 
of the Shanghai office head, allowing the 
company to stem those losses and focus on 
identifying new leadership for that business 
with the necessary network, skills and 
experience required to establish a  
successful offering.

ADVISED ON SOME 
OF THE LARGEST M&A 
TRANSACTIONS  
FOR THE YEAR.

We also advised on a number of privatisation 
bids, as well as on the successful restructuring 
of one of the largest regional property 
groups. Also building on experience from the 
past year, we advised on another successful 
bond issuance during the middle of 2019.

On the corporate communications front, 
we further diversified our service offering to 
our core groups of real estate and financial 
services. During the year, we also won a 
number of new litigation support and crisis 
communications mandates.

With the advent of Covid-19 
and an effective shut-down of 
all relevant business activity in 
China the timing of this significant 
reduction in cost has enabled the 
firm to avoid the significant losses 
being experienced by many others 
operating in that market. 

From a broader regional perspective 
Newgate continues to be recognised for the 
quality of its work, being shortlisted for the PR 
Week Asia-Pacific PR Consultancy of the  
Year award.

Singapore
Newgate

In 2019, Newgate Singapore continued 
to build on its track record as the leading 
communications advisor on capital markets 
transactions, advising on a number of high-
profile M&A, fundraising and shareholder 
engagement mandates during the year. 
Towards the end of 2019, we decided to 
consolidate some of our service and product 
offerings, as well as restructure part of our 
team, with a view to increasing our digital 
and research capabilities and staffing  
in 2020.

Building on the experience we gained from 
advising on the first, ground-breaking merger 
of two Singapore-listed REITs in 2018, we won 
two additional mandates during 2019 for 
mergers of other Singapore-listed REITs, which 
were amongst the largest M&A transactions 
for the year. 

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SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

EUROPE,  
MIDDLE EAST,  
AFRICA.

FROM A BROADER REGIONAL 
PERSPECTIVE NEWGATE CONTINUES 
TO BE RECOGNISED FOR THE QUALITY 
OF ITS WORK, BEING SHORTLISTED 
FOR THE PR WEEK ASIA-PACIFIC PR 
CONSULTANCY OF THE YEAR AWARD.

Deputy Group CEO 
Tom Parker

Abu Dhabi

Newgate

Newgate Abu Dhabi, in its sixth year, 
experienced a shifting market environment 
in the Middle East region.  Despite this, the 
agency was successful in winning some 
prestigious client accounts:  United Nations/
World Urban Forum, the UAE Embassy to 
China and Abu Dhabi Securities Exchange.

These client wins resulted from a concerted 
effort emanating from a strategic plan 
focused on driving growth and profitability in 
areas where the agency has true expertise 
and a proven track record - expanding the 
agency’s core business with Government 
entities; developing business opportunities 
cross border; and, consolidation of the 
agency’s team of experts.

Belgium and EU 
Cambre

2019 was a year of consolidation for Cambre, 
after a challenging 2017 and recovery in 
2018. Cambre experienced a steady flow 
of new business across sectors and retained 
or grew existing client assignments (notably 
in the external relations and trade areas). 
The tech, trade and energy practices 
gained market recognition and association 
management services are back on track. 
Sustainability and competition practices are 
emerging and look promising for 2020. The 
SEC Newgate launch upped the agency’s 
profile and drew attention to its global 
footprint.

The consultancy’s fee income was 
significantly ahead of the prior year and 
ahead of forecast; EBITDA also almost 
doubled.  Covid-19 aside, the outlook for 
2020 is good and the focus will be on reviving 
Cambre’s healthcare practice, showcasing 
its climate/sustainability expertise, including 
strengthening its chemical industry practice 
and enhancing its digital capabilities.

France
CLAI

Despite a slow start to 2019, activity levels for 
the last nine months of the year rose and the 
recovery was such that the last quarter was 
40% ahead of the first quarter.  The decisive 
action taken by the team to reduce costs 
resulted in significant improvements year 
on year at both EBITDA and gross margin 
levels.  Key highlights for the year included 
winning long-term contracts from Acoss 
(the financial agency for all public welfare 
institutions in France), ANSM (the public 
agency controlling medicines), and being 
hired by prestigious international clients 
such as Amazon, International Papers and 
Bridgestone.  

“How to make others speak 
for yourself”, a book written by 
Elisabeth Coutureau and Eric Giuily, 
which explains and develops their 
specific strategic approach to 
communication, the “Corporate 
Advocacy ®”, was published in April  
and received widespread, positive 
endorsements in the media. It is now the key 
element of the agency’s marketing strategy 
with a “Monthly point of view” published on 
the agency’s blog. 

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SEC Newgate S.p.A. - Annual Report 2019

Germany 
Kohl PR

2019 marked the turnaround of the agency 
following a difficult situation in 2018.  The 
agency was repositioned with the change 
of its General Manager, a new corporate 
design and the recruitment of new high-
profile senior consultants.  These actions laid 
the foundations for positive developments 
in 2019 and triggered new business 
opportunities. 

A number of important new assignments 
were secured and the financial situation 
recovered despite the strained economic 
situation in Germany due to market 
insecurities relating to Brexit and strained 
international trade relations.  

New client wins included Edwards 
Lifesciences and Blauer Engel and 12 project 
assignments.  As a result, the consultancy 
was profitable on revenues significantly 
ahead of the prior year supported by a 
reduction in operating expenses.

Italy

SEC celebrated its 30th anniversary in 2019, 
in the same year that the group merged 
to create SEC Newgate whilst retaining its 
premium market positioning in Italy and with 
revenues significantly ahead of the previous 
year.  Across the different local businesses 
highlights included: SEC Mediterranea S.r.l  
saw significant improvement in top and bot-
tom line financials through projects such as 
the Edison Group IGI Poseidon gas pipeline 
project; SEC and Partners S.r.l  worked on 
major projects including LVMH, the ongo-
ing dispute between Vivendi and Telecom 
Italia and the acquisition of ABB solar in-
verter business by Fimer; SEC & Associati 
S.r.l delivered a positive performance from 
both ongoing and new clients, much of this 
growth coming from the agency’s expan-
sion in the ICT and Health sectors; Finally, HIT 
S.r.l. significantly improved performance in 
2019 with activities including ongoing work 
at Milan Malpensa and Linate airports and 
services in La Triennale.

Other key highlights during the year 
included: Management of significant 
infrastructure (Terna, A2A) and urban 
requalification projects including being 
appointed by AC Milan and FC Inter to 
advise on community relations; handling 
major crisis communication situations such 
as restructuring at Ikea and the rail disaster 
for Trenord; financial communications 
for organisations such as the Chartered 
Accountant fund; and client wins for brands 
such as Maxi Zoo and Autotorino.  Our 
events business successfully handled the 
Linate Air Show on behalf of SEA, the airport 
management company in Milan, attended 
by over 200,000 people.

2019 was also a crucial year 
with respect to the finalization of 
our Artificial Intelligence based 
proprietary tool to deliver new to 
market applications for reputation 
and advocacy services. Closing 
a very time-consuming project 
initiated nearly two years ago, and 
with an investment of nearly €1.5 
million, we ended 2019 ready to 
pre-market test the first applications 
at the beginning on 2020.

Along the same path of innovation and 
digital integration, at the end of 2019 a 
dedicated team of PR, digital and visual 
professionals underpinned by software 
engineers was incorporated to create a 
new business division named Accelerate. 
The team took on board staff and know-
how from our existing event division which 
had, earlier in 2019, incorporated the staff 
and business of Curious Design, our visual 
and content agency which was liquidated 
at the end of the year. This large and 
multidisciplinary team will work across all 
divisions to develop innovative integrated 
solutions in the digital, brand experience and 
e-marketing fields for organisations that aim 
to improve their engagement capabilities.

Morocco

Cambre Advocacy Maroc was established 
on 4 December 2019 following a successful 
initial project with Cambre supporting the 
Kingdom of Morocco in engaging with the 
European Union. The new agency is owned 
by SEC Newgate and AvantScene, the 
leading event and communications agency 
in Morocco.  The agency is led by Driss 
Benhima, former member of the Moroccan 
Government and former CEO of some of the 
biggest state-owned companies in Morocco.

The agency is focused on strategic 
communications and advocacy for public 
and private decision makers in Morocco 
as well as consultancy services to foreign 
investors and organisations wishing to 
focus on Morocco, the wider French 
speaking Africa market and those who 
need assistance with their stakeholder 
engagement programmes. 

Poland 
Martis Consulting

In 2019 Martis focused on crisis consultancy 
in relation to the deepening decline 
in trust in institutions and companies 
operating on Polish capital markets. In the 
wake of this crisis, which started with the 
Get Back scandal, all those investing in 
shares, bonds and investment fund units 
suffered considerable losses. The agency’s 
consultants provided communications 
support to both banks and investment fund 
companies, as well as distressed businesses. 

The Company continued to develop its 
research and market analysis activities and 
published a report “Analysis of European 
Public Listed Companies with (Partial) 
State Ownership” in May 2019. The report 
was very well received by the market and 
commentators. It was published in both Polish 
and English and included comments  
of experts representing different SEC 
Newgate Group companies.

In December 2019, Martis Consulting 
presented the results of its second report 
“Valuation of Polish Managers”. The 
publication of this edition of the report was 
widely covered in the nationwide media, 
including on the front pages of two leading 
general and business dailies “Rzeczpospolita” 
and “Gazeta Parkiet”.

Spain 

ACH

During 2019, ACH focused on restructuring 
the business including the creation of a 
market leading Digital & Creative team 
focused on social media, influencer 
campaigns, advertising and reputation 
management.  The agency continued to 
be highly regarded for its Public Affairs and 
institutional and media relations skills.

The agency was successful in securing new 
client project mandates from organisations 
such as Afinity, Knight Frank, ProColombia 
and Silicones.

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SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

UK AND AMER 
(NORTH, CENTRAL 
AND SOUTH AMERICA) 

INVESTMENT IN MORE 
SOPHISTICATED MANAGEMENT 
INFORMATION SYSTEMS HAS 
SIGNIFICANTLY ENHANCED THE 
QUALITY OF THE WORK DELIVERED 
AND HAS IMPROVED THE 
PROFITABILITY OF THE BUSINESS.

Deputy Group CEO  
Emma Kane

Colombia 
SEC Newgate Colombia

The agency is now the second largest PR 
agency in the country and, in 2019, was 
successful in sustaining the growth it had 
achieved in 2018.  

Revenues were positively impacted by the 
consolidation of the healthcare practice with 
the entry of Sanofi Pasteur and Cruz Verde 
which is one of the most important pharmacy 
networks in the region. 

The agency’s expertise in the extractive 
industry was also strengthened as AngloGold 
Ashanti and Continental Gold joined our 
portfolio in the second semester. 

The Brand PR business unit delivered strong 
results through key clients such as Diageo, 
Huawei and AB Inbev, with an increased 
scope during the year. 

In addition, the Creative and Digital unit 
led important projects complementing our 
service offer in the market. 

The agency’s focus on generating new 
business through international clients with 
pan regional potential was successful and 
will be a key focus for the business going 
forward.

United Kingdom

The UK market remained challenging during 
2019 due to the uncertainty surrounding the 
timing of Britain’s exit from the European 
Union.  Despite this, the overall performance 
of the majority of the UK agencies was 
significantly improved on the prior year.  

Newgate Communications

2019 was the first full year for combined entities 
of the former Redleaf Communications, 
Publicasity and Newgate Communications 
which were all merged under Newgate 
Communications in November 2018.  

The focus during the year was very much on 
improving bottom line performance rather 
than purely on fees billed.  A fundamental 
branch and root review was undertaken 
across all areas of the business following the 
merger.  

A new way of working, under one P&L was 
implemented to ensure that the best team 
for the client challenge is always used which 
often comprises people working together 
from across the agency, in different teams, 
with different skill sets.  This approach coupled 
with investment in more sophisticated 
management information systems has 
significantly enhanced the quality of the work 
delivered and improved the profitability of 
the business – the combined business is now 
trading profitably and margins are improving.

A strategic review was undertaken of 
Newgate’s community engagement business 
and new leadership was also put in place.  This 
business areas has since gone from strength 
to strength winning numerous important 
mandates included several significant 
Development Consent Orders, an area in 
which the agency has significant expertise.

New mandates secured during the year 
included:  Ballymore, JM Finn, Jury’s Inn, 
Leonardo Hotels, Openreach, Urban & Civic, 
and Vanguard.

The business is now trading profitably and has 
a clear path continuing to drive performance 
over the coming year.

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SEC Newgate S.p.A. - Annual Report 2019
SEC Newgate S.p.A. - Annual Report 2019

Group CFO’s 
Review. 

This year, the creation of SEC Newgate, 
which is the result of the merger of leading 
European communications firm SEC with 
Porta, has represented a turning point for the 
entire Group, which can now rely on c.600 
people working out of 15 countries and five 
continents. 

Following the merger, we have immediately 
focused on aligning reporting procedures 
throughout the enlarged Group and have 
worked towards achieving savings, especially 
with regards to the UK business and its 
headquarters, where, after the merger, 
€0.5m of net annualised costs were removed. 
Moreover, thanks to the restructuring, even 
before the merger, of the UK companies 
during 2019 (which led to €0.8m of net 
savings related to employment and other 
operating expenses), these entities were able 
to join SEC Newgate with a much stronger 
and more profitable position.

We have also worked on our three-year 
Strategic Plan, focusing on key goals for the 
coming years including, but not limited to, 
a return to profitability for the former Porta 
group, cultural integration of the enlarged 
Group and increased visibility and reputation 
in the market which will represent our main 
guidance for the coming years. 

For the year ended 31 December 2019, the 
Group delivered another year of positive 
Operating Profits and Profit before Tax (PBT). 
These figures are not easily comparable to 
the prior year due to the implementation of 
IFRS 16, the consolidation of the Porta Group 
from 4 September 2019 and the full-year 
contribution of our French subsidiary CLAI 
(which was acquired in November of 2018). 

Federico Vecchio

Newington Communications

2112

Newington’s revenues and thus profitability 
were impacted by wider market issues and 
a major client’s decision, at the start of the 
year, to take its public affairs activity in-
house.  The agency’s management team 
took the necessary steps to reduce its costs 
commensurate with the reduction in fees.  
By the end of the year, fees had risen to 
their target levels as a result of the team 
securing significant new mandates across 
all consultancy practice areas – for both 
retained and project work.

New clients include Energy Networks 
Association, Cadent Gas, Harlow and Gilston 
Garden Town, Office of the Rail Regulator, 
Keolis, Sodexo, Swansea University, Transport 
for London and Taylor Woodrow.

Newington won the Public Affairs  
Europe Award 2019 for its 
campaign with the Crisis 
Prevention Institute. 

During 2019, 2112 Communications 
continued to strengthen relationships with key 
clients, attract new clients, build reputation 
and expand capabilities to be able to deliver 
exceptional creative solutions. The agency’s 
client base was solidified by blue chip clients 
such as HSBC Asset Management, Lombard 
International Assurance, Alliance Bernstein, 
T Rowe Price and The United Nations all 
engaging 2112 during the year.

The senior management team was 
strengthened with the appointment of 
Andrew Golding in November 2019. Andrew 
joined the agency as Head of Strategy and 
Innovation and has been appointed to the 
Board.

2112 continued to expand its reach and 
increase its revenues from international 
activities with the establishment of 2112 
Asia, a joint venture with Hong Kong based 
agency, Chord Asia.

The quality of 2112’s work was recognised 
by receiving the award for best content 
at The Financial Services Forum Awards for 
Marketing Effectiveness 2019.

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SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

Key financials 

GROSS PROFIT  
WAS  €37.6M  
(2018: €22.2M)

OPERATING PROFIT  
WAS €1.8M  
(2018: €2.3M) 

PBT WAS €1.3M  
(2018: €2.2M)

In 2019 we updated the Consolidated 
Income Statement to disclose gross profit as 
this is a measure used internally to monitor 
our performance at a Group and subsidiary 
level (please refer to the explanatory note 
included in the Consolidated Income 
Statement). Furthermore, we have moved 
away from using EBITDA as a performance 
metric since the transition to IFRS 16 on 
1 January 2019. The main impact of IFRS 
16 is to increase EBITDA in 2019 as the 
rental expenses have now been replaced 
by depreciation and interest which falls 
below EBITDA. Given that the Group has 
not restated comparatives for the 2018 
reporting period, as permitted under the 
specific transitional provisions, EBITDA is less 
comparable between the years. For this 
reason, and given that EBITDA no longer 
includes a key operating expense (rentals), 
our focus has shifted towards PBT. Further 
details on the impact of IFRS 16 can be  
found in note 33. 

Gross profit was up by c. €15.4m with the 
increase mainly attributable to the following:

CONSOLIDATION OF THE 
NEWLY ACQUIRED PORTA 
GROUP AND ITS SUBSIDIARIES 
FROM SEPTEMBER 2019 
(EXPLAINING C.70% OF  
THE INCREASE)

FULL YEAR CONSOLIDATION 
OF CLAI (ACQUIRED 
IN NOVEMBER 2018) 
(EXPLAINING C.20%  
OF THE INCREASE)

ORGANIC GROWTH OF THE 
OTHER COMPANIES WITHIN 
OUR GROUP (EXPLAINING C. 
10% OF THE INCREASE) 

Employee expenses were up both in absolute 
terms (by c. €10.8m, €8.8 of which related 
to the consolidation of Porta entities) and 
in relative terms when compared to GP (by 
6%). This increase was partially due to the 
fact that on average former Porta entities 
had a much higher employee expense to 
GP ratio (c. 78%, including however some 
ceasing expenses as described in the section 
“Subsidiaries Restructuring”) compared to 
SEC companies (c. 56%). In terms of total 
staff, the Group employed 592 people at the 
end of 2019 (327 at the end of 2018).

Service costs were up by €2.2m (33% increase) 
even though this class of costs has been 
impacted by the implementation of IFRS 
16 which has seen a decrease in rental 
expenses (since the long-term lease effect 
is now allocated to depreciation and 
interest expenses). Most of the increase in 
service costs is attributable to an increase 
in overhead expenses (which include items 
such as utilities, marketing expenses and 
staff travel) which increased by almost 
€2.3m in 2019. Also, other operating costs 
(which include, among the others, listing 
costs and software licences costs) have 
increased in 2019  
by c. €1.0m.  

Whilst amortisation of intangibles 
was in line with 2018 (€0.1m), 
depreciation was €1.9m higher 
than in 2018 mainly due to the 
implementation of IFRS 16. After 
performing impairment tests 
on each of our subsidiaries, we 
concluded that no impairment or 
write-off was needed.

Finance expenses were up in the year; 
however c. €0.5m of this increase was as 
a result of the implementation of IFRS 16. 
The other main reasons were a net loss 
on foreign exchange movements by c. 
€0.1m1 and an increase in Group financial 

debts (part of which was as a result of the 
merger). As part of the merger, there was 
a deed of variation with Hawk in relation 
to the deep discounted bond granted 
to Porta Communications extending the 
redemption date referred to in the bond 
from 14 April 2021 to 14 April 2023 and, as 
a consequence, to increase the nominal 
value of the Hawk Bond to £4.8m. Whilst this 
reduced the implied interest rate from 8% to 
6% per annum the interest incurred on this 
bond is now consolidated within the Group’s 
results. Moreover, in December 2019, SEC 
Newgate signed a new four-year €3.0m 
banking facility with Deutsche Bank S.p.A. 
which was used to replace the Revolving 
Credit Facility provided by Clydesdale Bank 
to Porta Communications Plc in 2017. There 
has been a significant saving in terms of 
interest expenses since the new facility has 
an interest rate of 3-month 1.70%+EURIBOR 
(while Clydesdale RCF had an interest rate  
of 3.85%+LIBOR).  

As a consequence of the comments 
highlighted above, the Group PBT in  
2019 decreased to €1.3m (40% fall on 2018).

Also the total comprehensive income  
for the year, due to the items above  
and also due to losses on investments held 
at fair value (as a result of the revaluation  
of Porta Communications shares held by  
SEC before the merger) and losses on 
exchange rates movements, registered  
a decrease of c. €0.8m.

1Given the expansion of the Group and the increased interborder trading, the size of this movement is likely to occur 
going forward

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SEC Newgate S.p.A. - Annual Report 2019

Subsidiaries 
restructuring 

We are aware that some of our subsidiaries 
have a huge growth potential and, 
throughout 2019, we have been working on 
setting up a clear strategy and the necessary 
resources in order to deliver it.

Among these subsidiaries includes Newgate 
Communications in the UK, which has 
undergone significant restructuring, started in 
2018 (when the merger between Newgate 
Communications, Redleaf and Publicasity 
happened) and completed towards the end 
of 2019. In terms of net annualised savings for 
this company (related to staff costs, one-off 
expenses and other operating expenses), 
management has been able to save c. 
€0.8m in 2019, which, combined with the net 
annualised savings realised in 2018 (c. €2.9m), 
brings the total figure over the last two years 
to €3.7m. 

2112, another UK subsidiary, has substantially 
completed its restructuring process, which 
has been an ongoing activity which 
started at the end of 2016. In particular, 
the company has completely reshuffled 
its management team and reduced its 
staff numbers from 44 to 28, which has led 
to a net annualised saving at the end of 
2019 (compared to 2016 when the process 
started) equal to c. €0.6m while focusing on 
maintaining a constant level of fees.

Another company which has faced a 
profound restructuring is our Spanish 
subsidiary ACH SEC Newgate. Indeed, 
starting from mid-2019, the local 
management has implemented a strong 
reduction of the company’s labour costs 
(which are now c. 23% lower), incurring one-
off costs in terms of compensations. However, 
also thanks to the creation of a Digital 
& Creative department during 2019, the 
company is now better positioned to be able 
to return to profitability going forward.

2019 has also marked the 
turnaround for our German 
subsidiary Kohl, which, thanks to the 
change of its General Manager, 
a new corporate design and the 
recruitment of a new high-profile 
senior consultant has been able to 
secure important new assignments 
and recover its financial situation, 
delivering a positive PBT in 2019 
despite the strained economic 
prospect in Germany due 
to insecurities of the markets 
regarding Brexit and burdened 
international trade relations.

Post-merger, Porta Communications has also 
undergone the first phase of its restructuring 
process, which led to net annualised savings 
of c. €0.45m. Management has decided to 
simplify the operations and activities of this 
company and this ongoing process, which 
will continue into 2020, has the clear goal 
to turn Porta Communications into a purely 
centralised finance function for the enlarged 
Group. 

Finally, in Italy the Group also streamlined its 
activities during 2019, with Della Silva (which 
has not traded throughout 2019) and Curious’ 
(which has stopped its business activity in the 
second half of 2019) operations and activities 
now transferred to SEC Newgate. 

Group finance 
operations

Following the merger, we have focused on 
improving the operating effectiveness of the 
financial reporting within the Group to enable 
the board of directors and management 
to make quicker informed decisions based 
on true underlying performance and data. 
On top of that, the Group finance function 
has immediately started to work on the 
implementation of new processes throughout 
the enlarged Group in order to align 
reporting and facilitate the collaboration 
among all the subsidiaries in sharing 
information and best practice. 

Whilst a significant amount of work has 
already been done in terms of aligning the 
management accounts reported monthly 
by each subsidiary, the next step, in terms 
of Group reporting, is to implement a new 
consolidation system for the enlarged Group 
in order to produce timely consolidated 
reports and KPIs whilst also ensuring the 
consistent use of the same chart of accounts 
across the Group. This will result in a quicker 
turnaround of information enabling decisions, 
both internally and externally, to be made 
more efficiently and timely.  

WE HAVE WORKED ON  
OUR THREE-YEAR STRATEGIC 
PLAN, FOCUSING ON  
KEY GOALS FOR THE  
COMING YEARS.

Net debt

Following the merger in September 2019, 
the Group’s debt position has reached a 
considerable level (c. €8.7m of net debt as at 
31 December 2019), even though a relevant 
portion (£5.3m) of former Porta group’s 
debt has been converted in shares upon 
completion of the merger.

Besides what has been highlighted above 
in relation with the Hawk discounted capital 
bond, after the completion of the merger, 
the Group has also focused on refinancing 
the Clydesdale facility and it has been able 
to do so in December 2019 thanks to a new 
financing facility from Deutsche Bank S.p.A., 
which also allowed SEC Newgate to obtain 
important savings in terms of interest. The 
new facility has an interest rate of 3-month 
EURIBOR (with a floor at 0%) + 1.70%, while 
the previous revolving credit facility with 
Clydesdale Bank included a margin of 3.85% 
over a 3-month LIBOR. 

The increase in debt outstanding, part of 
which, as explained above, was linked to the 
high level of Porta’s net debt pre-merger, 
caused a negative net debt impact of 
€7.0m. From a total capital perspective, 
the merger and the movement in retained 
earnings in the year have resulted in an 
increase of c. 65% of total equity, which 
when taken in conjunction with the net debt 
movement, has caused the Group’s debt to 
equity ratio to increase from 0.1 in 2018 to 0.4 
at the end of 2019. 

Whilst the Group is now in a better position 
to compete in international markets, the 
condition of the net debt position cannot be 
ignored, and now that the merger is effective 
it is the immediate focus of management to 
improve and strengthen the Group’s capital 
structure.

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SEC Newgate S.p.A. - Annual Report 2019
SEC Newgate S.p.A. - Annual Report 2019

Post Balance 
Sheet Events

On 25 February 2020 SEC Newgate secured 
a €2.5 million convertible bond which was 
subscribed on 4 March 2020 by Inveready 
Convertible Finance Capital I FCR and 
Inveready Convertible Finance Capital SCR 
S.A., each a fund set up or managed by 
Inveready Asset Management S.G.E.I.C., S.A 
(“Inveready”). 

This convertible bond, together with the further 
financing from an Italian bank secured in 
February 2020, will help the Group in financing 
the implementation of its strategic plan, 
announced in November 2019, as well as in 
supporting the Company’s working capital 
requirements.

The convertible bond has a maturity of seven 
years from issuance, with interest payable 
quarterly at 3.50%. The bond, which has been 
issued as 25 bonds with a nominal value of 
€100,000 each and are freely transferable, 
may be converted (at a conversion price of 
approximately 55 pence per SEC Newgate 
share) starting from the 3rd anniversary from 
the issuance. If the conversion of any of the 
bonds does not occur prior to maturity, an 
additional non-conversion fee is payable by 
SEC Newgate equivalent to a 2.5% annual 
return on top of the interest paid.

Another important event which has impacted 
the Group in the first few months of 2020 
is the Covid-19 outbreak, which affected 
markets all across the world. The Group and 
its subsidiaries, after a good start to the year 
in line with management expectations, 
have inevitably been impacted by this, 
mainly in terms of delays in cash receipts 
and temporary suspension of contracts by 
clients, even though normal origination and 
execution activity has continued throughout 
all the offices as far as possible. 

All of the companies in the Group have 
implemented specific actions to reduce the 
impact of Covid-19 by using measures such 
as reducing all discretionary spend in order to 
cope with this extraordinary situation, as well 
as taking advantage of all possible measures 
provided by the governments around the 
world. 

As highlighted above, the Group has 
the benefit of the recently issued  €2.5m 
Convertible Bond, together with available 
committed banking facilities, with 
maintainable covenants, and good 
relationships with its lenders, as highlighted 
by the new €3m four-year banking facility 
with Deutsche Bank S.p.A. announced 
in December 2019, to support the Group 
through this difficult time.

Conclusion

Thanks to the actions already implemented 
at the end of 2019, the Group is well 
positioned to deliver operationally and 
financially and, whilst Group management is 
aware of the further improvements needed 
in terms of processes and systems and of the 
ongoing work needed to drive bottom line 
growth together with top line growth, the 
operating foundations of the Group are firm, 
despite the short-term issues caused by the 
Covid-19 outbreak.

In the short-term, our focus will be to 
implement all necessary processes to 
make the Group operate smoothly and 
to potentially review the Group’s capital 
structure to provide a solution that works for 
both shareholders and other stakeholders 
so that the performance and quality of the 
underlying businesses can be converted in a 
stronger bottom line.  

Following the merger, we 
are confident that the newly 
established Group is now in a 
much stronger position to improve 
operating performances going 
forward than it has ever been 
before. 

Federico Vecchio  
Group CFO 

28 May 2020

THE NEWLY ESTABLISHED GROUP IS NOW  
IN A MUCH STRONGER POSITION.

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SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019
SEC Newgate S.p.A. - Annual Report 2019

Corporate 
Governance 
Statement. 

AIM companies are required to comply 
with a recognized corporate governance 
code. SEC Newgate has chosen the Quoted 
Companies Alliance (“QCA”) Corporate 
Governance Code published in April 2018  
for this purpose. 

High standards of corporate governance 
are a priority for the Board. A prescribed 
set of rules does not itself determine good 
governance or stewardship of a company 
and, in fulfilling their responsibilities, the 
Directors believe that they govern the 
Company in the best interests of the 
shareholders, whilst having due regard to the 
interests of all the ‘stakeholders’ in the Group.

Details of how SEC Newgate addresses  
the QCA Code’s ten key governance 
principles are published on the Investors 
section of the SEC Newgate website,  
which can be found  
www.secnewgate.com/investors

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SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

Principal 
Risks and 
Uncertainties

The Group is exposed to various risks which 
may affect its performance. The Group’s 
management team performs regular 
exercises to identify and evaluate new risks 
facing the business as well as reviewing the 
appropriateness and progress of previously 
identified risks. The process is designed to 
manage these risks and ensure all necessary 
steps taken to mitigate them are considered 
and undertaken in a timely manner. However, 
no system of control or mitigation can 
completely eliminate the risks inherent in 
achieving the Group’s business objectives.  
The existing risk management process 
adopted by the Board of Directors can 
therefore provide only reasonable, and 
not absolute, assurance against material 
misstatement or potential loss.

The Directors identified a number of risks and 
uncertainties which they believe may affect 
the Group’s ability to deliver its strategic goals 
in the future. A list of these risks is summarised 
below. This list does not purport to be an 
exhaustive summary of the risks affecting the 
Group, is given in no particular order of priority 
and contains risks considered to be outside 
the control of the Directors.

Additionally, there may be risks not mentioned 
in this document of which the board are 
not aware or believe to be immaterial, but 
which may, in the future, adversely affect the 
Group’s business and the market price of the 
Company’s ordinary shares.

Before making a final investment decision, 
prospective investors should consider carefully 
whether an investment in the Company 
is suitable for them and, if they are in any 
doubt, should consult with an independent 
financial adviser authorised under FSMA 
which specialises in advising on the acquisition 
of shares and other securities in the UK or 
another appropriate financial adviser in the 
jurisdiction in which such investor is located 
who specialises in advising on the acquisition 
of shares and other securities.

The below scale has been used to indicate the estimated level associated with each specific risk:

LOW – 1

2

3

4

HIGH – 5

LEVEL OF RISK
Acquisitions and disposals (strategic risk)

RISK DESCRIPTION

POTENTIAL IMPACT

KEY MITIGATIONS

The Group acquires 
companies which are 
not complementary and/
or result in a negative 
impact to the Group once 
integrated

Potential strain on the 
Group’s financial resources 
as a result of acquisitions 

Companies are disposed 
of, leaving the Group 
exposed to gaps in its 
service offering

3

•  Reputational damage

•  The Group’s focus is 

•  Negative impact on 
the Group’s financial 
performance

•  Additional support and 
funding being required

•  Unable to raise sufficient 
funds for the acquisition

•  Diversion of 

management resources 
whilst integrating new 
subsidiaries

•  Loss of clients and 

negative impact on 
revenue and profitability 
due to disposal 

both on organic growth 
and acquisitions.  In 
the event of a new 
acquisition, rigorous 
internal and external 
due diligence would 
be performed on the 
company and its market 
in order to identify 
potential risks and to 
ensure the acquisition 
is complementary 
and in markets 
where the Group is 
currently not present or 
underperforming

•  Where a new service 
of integrated offering 
is required, the Group 
would initially look to hire 
key staff and to develop 
the service internally 
before considering 
the acquisition of an 
external company

•  Earn-out mechanisms will 
be used in the majority 
of future acquisitions 
made by the Group in 
order to reduce cash 
tensions

•  Only non-core or risk 
exposed companies 
would be considered 
for sale, and only done 
so after careful analysis 
as to the impact of 
divestment

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SEC Newgate S.p.A. - Annual Report 2019

LEVEL OF RISK

RISK DESCRIPTION

POTENTIAL IMPACT

KEY MITIGATIONS

Management of growth (strategic risk)

LEVEL OF RISK
RISK DESCRIPTION
Future funding and existing debt (strategic risk)

POTENTIAL IMPACT

KEY MITIGATIONS

The Group is unable to 
support the growth areas 
of the business sufficiently, 
through either lack of 
funds, resources or focus

3

•  Hiring decisions that 

•  Processes and systems 

lead to the recruitment 
of staff misaligned with 
strategy or ahead of 
revenue

•  Staff leave through 

lack of support and/or 
resources

in place to help identify 
need and fulfilment of 
resource

•  The production and 

monitoring of budgets 
against performance 
and hiring plans

•  Incur unnecessary costs

•  Targeted and specific 

•  Required systems and 

processes aren’t in place 
leading to inefficiencies 
and inaccurate 
information reported to 
management

staff training

•  Systems implemented 

to support staff in 
maintaining visibility on 
key metrics

•  Company and Group 

KPIs monitored by 
Executive Directors on 
a monthly and, where 
possible, weekly basis

New markets and channels of service offering (strategic risk)

New market and/or 
channel of service offering 
isn’t sufficiently understood 
or researched prior to 
entry

Achieving lower than 
expected revenues and/or 
higher costs and resource 
requirements when setting 
up new operations

A new offering doesn’t 
gain sufficient traction, 
is loss making or not 
complementary to other 
Group services

2

•  Negative impact on 

•  Fully research and 

Group profitability and 
cash flows

•  Negative impact on 
integrated offering

•  Reputational and brand 

damage

market test any new 
services before formally 
launching

•  The Board pursues a 
strategy of organic 
growth in existing 
companies

•  Any entry into a new 

market would be with 
the support of local 
expertise

•  Use of qualified and 

experienced advisers 
where necessary

•  Continuously assess 

performance in new 
markets and the related 
opportunities and risks

•  Unattractive for 

•  Executive Directors 

The Group net debt 
position increases at a rate 
in excess of the Group’s 
performance

4

subordinated debt or 
equity funding

•  Creates a problematic 
platform from which to 
grow

•  Working capital diverted 

to interest payments

•  Difficult to find further 

funding at a competitive 
rate or without restrictive 
covenants 

Restructuring activities (strategic risk)

Business units, teams or 
individuals deemed not to  
be adequately supporting 
their cost base are exited 
from the business without 
sufficient analysis being 
undertaken

•  Incorrect decisions are 

made in the restructuring 
process causing a 
negative impact on 
revenues and/or staff 
morale, as well as 
incurring unnecessary 
additional costs

2

closely monitor net debt 
position and continue 
negotiations with lenders

•  Closely manage costs 
so to de-risk the Group 
creating a more 
manageable platform 
from which to drive 
profitability 

•  Improve the internal 

structure and strategic 
direction of the business 
to make it more 
investable 

•  Where further financing 
is required, the Board 
looks to achieve this in 
a manner that is best 
suited to the Group and 
shareholders

•  The Group performs 
ongoing detailed 
analysis of companies, 
business units and 
individuals’ performance 
against approved 
budgets and KPIs

•  Any restructurings 

undertaken are signed 
off by the Group and/or 
company boards after 
detailed discussions and 
presentation of analysis 
and with the support 
of external consultants 
where necessary

•  Group seeks to remain 

fair towards all members 
of staff affected by 
the changes through 
transparent and regular 
consultation

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SEC Newgate S.p.A. - Annual Report 2019

LEVEL OF RISK

RISK DESCRIPTION

POTENTIAL IMPACT

KEY MITIGATIONS

Overseas operation (strategic and economic risk)

A significant proportion 
of the Group’s revenues 
is generated overseas. 
The Group’s business is 
therefore susceptible to 
adverse changes in local 
and regional economic, 
political and social 
conditions as well as the 
policies of the relevant 
government, including 
changes in laws and 
regulations, taxation 
and the imposition of 
restrictions on currency 
conversion 

•  The occurrence of 

war, public disorder, 
economic sanctions, 
terrorism and local 
or national strikes or 
labour unrest in any of 
the overseas locations 
in which the Group 
operates may disrupt or 
permanently prevent the 
Group from operating in 
these locations or from 
recovering its investment 
in whole or in part

•  SEC Newgate maintains 
a balanced portfolio in 
terms of geographical 
locations to minimise the 
impact on the Group’s 
overall results

•  Group performs a 

thorough analysis of 
economic, political 
and social conditions 
before entering new 
markets to minimise any 
unexpected turmoil

3

LEVEL OF RISK
Global economic trends and political instability (economic risk)

POTENTIAL IMPACT

RISK DESCRIPTION

KEY MITIGATIONS

Local and political 
landscape causes 
a slowdown in client 
spending

In 2020 particularly, Brexit in 
the UK, the political tensions 
in the Middle East and the 
trade war between the USA 
and China could contribute 
to significant uncertainty in 
key markets for the Group

Covid-19

The pandemic which 
impacted businesses and 
their employees around the 
world

4

•  A reduction in new client 

•  The Group disperses its 

contracts

•  Resource heavy 

procurement processes 

•  Margin pressure

•  Regulatory changes

•  New tax and other 

legislation

•  Fall in market confidence

•  A reduction in client 

contracts

•  A reduction in new client 

contracts

•  Fall in market confidence

•  Significant disruption to 

operations

risk and reliance on any 
particular economic 
environment through a 
wide and diverse client 
base in both industry and 
geography

•  Significant political events 

have been factored 
into 2020 budgets and 
company strategies have 
been re-focussed as a 
result

•  The Group and subsidiary 

boards monitor new 
business wins/losses 
and track committed 
fees and new business 
pipeline against budgets 
on a monthly and, where 
possible, a weekly basis 
and manage expenditure 
accordingly

•  The Group has business 
continuity plans in place

•  All employees are able to 

work remotely

•  All discretionary spend 

cancelled

•  All government schemes 

accessed where 
appropriate

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SEC Newgate S.p.A. - Annual Report 2019

LEVEL OF RISK

RISK DESCRIPTION

POTENTIAL IMPACT

KEY MITIGATIONS

LEVEL OF RISK

RISK DESCRIPTION

POTENTIAL IMPACT

KEY MITIGATIONS

Client dependency (economic risk)

Revenue growth and profitability (economic and operational risk)

The Group cannot 
guarantee that it will be 
able to achieve or sustain 
revenue growth and/or 
profitability in the future

3

•  Fluctuation of operating 
results as a result of a 
number of factors, many 
of which are beyond 
Group’s control (growth 
rate of markets in which 
the Group operates, 
market acceptance 
of and demand of its 
services and products 
and those of its 
customers, problems in 
the introduction of its 
services or products)

•  Requirement of 

additional working 
capital and financing in 
the medium term, which 
may not be available on 
attractive terms or at all

•  The Group has 
budgeting and 
reforecasting processes 
in place and continually 
monitors expectations 
highlighting any cost 
control or financing 
needs 

•  As soon as results, 

and especially fees, 
appear to be lower 
than budgeted, Group 
and local management 
immediately implements 
specific actions in order 
to drive business (for 
instance encouraging 
new pitches, training 
and hiring of new staff) 
and, when necessary, 
reviews the cost 
structure in order to 
minimise the impact on 
Group’s profitability 

That the Group, or any 
subsidiary, is overly 
dependent 

2

Competition (economic risk)

•  The Group may  
face significant 
competition from 
both domestic and 
international competitors 
who have greater 
capital, greater 
resources and superior 
brand recognition and 
who may be able to 
provide better services, 
adopt more aggressive 
pricing policies or 
pay higher prices to 
acquire businesses 
and resources. There is 
no assurance that the 
Group will be able to 
compete successfully in 
such an environment 

2

•  Loss of a client materially 

•  The Group performs 

impacts overall 
profitability

•  Company becomes too 
focussed or specialised 
in a single industry

•  The client monopolises 
company resources

weekly reviews of new 
business wins/losses across 
all Group companies 
which highlights any client 
dependencies

•  Systems have been put 
in place to enable staff 
to monitor profitability, 
servicing and staffing of 
clients

•  Continued diversification 

of industry expertise 
across the Group resulting 
in specialisms but no 
reliance on a single sector

•  No single client represents 

more than 5% of the 
Group’s total Gross Profit

•  Lower margins and 

•  The Group provides 

profitability

•  Loss of key employees 

and/or clients

•  Inability to provide 
appealing services 

tailored and highly value-
added services in order 
to minimise the pricing 
competition from bigger 
players 

•  SEC Newgate focuses on 
retaining employees and 
is constantly committed 
to enhancing retention 
by employing the key 
mitigations discussed 
below under the retention 
of key employees risk  

•  The Group focuses on 

anticipating major trends 
in the industry and on 
being among the first 
players in the industry to 
invest in new services and 
technologies (evidenced 
by the investment and 
development of its AI 
platform)

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SEC Newgate S.p.A. - Annual Report 2019

LEVEL OF RISK

RISK DESCRIPTION

POTENTIAL IMPACT

KEY MITIGATIONS

LEVEL OF RISK

RISK DESCRIPTION

POTENTIAL IMPACT

KEY MITIGATIONS

Attraction and retention of key employees (operational risk)

Reliance on subcontractors (operational risk)

The key to a Group 
of communications, 
marketing and advertising 
businesses is its 
employees. An inability 
to successfully attract 
and/or retain key staff is 
therefore fundamental to 
the Group’s longevity

3

Working capital (operational risk)

Poor or delayed cash 
collections from clients

Rapid organic growth at 
Group or subsidiary level 
leading to the tying up of 
working capital

3

•  High staff turnover 

•  Recruit senior 

impacting client service

•  Additional unplanned 
cost and time incurred 
to replace staff

•  Competitors benefit 
through staff moving

•  Loss of key staff-client 

relationships and 
resulting impact on 
revenue

•  Loss of key skills, 
knowledge and 
expertise

management and staff 
of the highest quality 
through a robust and 
thorough process, 
and remunerate them 
accordingly and, where 
possible, succession 
plans are developed in 
advance

•  Create an ethos of 

being “proud to work 
for” the Group

•  Promotion opportunities 
and long-term career 
plans are available

•  Continued review of all 
employment benefits 
and training and 
development needs

•  Mental and physical 

health is taken seriously, 
with appropriate 
resources and processes 
in place to monitor 
and address any issues 
accordingly

•  Reduced liquidity

•  Ensure strict credit terms 

•  Working capital shortfalls 

in the short-term

•  Difficulty in maintaining 

supplier terms

•  Breach bank covenants

as part of contract 
negotiations and agree 
advanced billing terms 
whenever possible

•  Strong credit control 

processes are in place 
with dedicated credit 
controllers

•  The Group monitors and 
manages cash flow on 
a weekly basis and for 
some of the subsidiaries a 
13-week rolling forecast is 
performed and submitted 
on a weekly basis. Where 
potential shortfalls are 
identified, the Group will 
work with the relevant 
finance team to help 
ensure sufficient funds are 
available

The Group utilises 
subcontractors on a 
project-by-project basis 
to meet its contractual 
obligations. Such projects 
rely on subcontractors 
to perform in a timely 
manner and in line with 
the project’s performance 
obligations. There is a risk 
of this not being met

•  Non-performance may 

result in time and/or cost 
over-runs on projects 
reducing expected 
margins

•  Reputational damage 
which could lead to 
client and/or staff losses

•  Group minimises reliance 
on subcontractors by 
utilising internal staff 
where possible and by 
hiring full time employees 
as replacements where 
feasible 

•  Subcontractors are 

carefully selected (in 
most cases through 
tender processes) with 
their performance being 
periodically reviewed

2

Timing of large contracts (operational risk)

The Group’s revenues are 
generated from a mix of 
longer and shorter lead time 
orders 

The timing of order 
placement and delivery 
of the larger orders are 
inherently difficult to predict; 
hence the Group may 
experience downtime 
between orders and/or 
receive an abundance of 
orders at once 

•  Material fluctuations in 

actual results compared 
with expectations 

•  Adverse impact on cash 
collectability, profitability 
and staff utilisation

•  Employees being 

overworked to meet 
demands impacting staff 
welfare and potential 
reputational damage if 
performance is poor 

•  Alternatively, a loss of 
clients due to internal 
capacity not being able 
to satisfy demands

•  The Group constantly 
monitors its project 
pipeline in order to avoid 
an excessive reliance on 
large projects

•  Periodic assessment of 
internal resources to 
assess capacity within 
teams, bringing work 
forwards where possible 
during quiet periods, 
and alternatively using 
subcontractors during 
busy periods

2

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SEC Newgate S.p.A. - Annual Report 2019

LEVEL OF RISK

RISK DESCRIPTION

POTENTIAL IMPACT

KEY MITIGATIONS

Information systems (IT) and data security (operational and business risks)

•  Delays to client work 
and compromise to 
client relationships

•  Opportunity for potential 

fraud

•  Data loss

•  Confidentiality breaches

The Group’s business 
operations, like most 
other businesses, are 
highly dependent upon 
IT. Therefore, any IT 
failure could present a 
considerable risk

Access to confidential 
information due to 
inadequate security of 
data by unauthorised 
persons either internally or 
externally

3

•  Third party IT specialists, 
monitored by internal 
resources maintain 
Group IT systems

•  Business and IT disaster 
recovery plans exist in 
each company and 
are tested frequently to 
minimise any disruption 
in the event of an IT 
failure

•  Anti-malware and other 

IT security software 
is used to prevent 
cyberattacks and 
computer viruses. This 
software is constantly 
updated and tested

•  Staff training is provided, 

and IT updates 
communicated to staff

•  Access to data is 

restricted internally on a 
person by person basis 
as appropriate

LEVEL OF RISK
KEY MITIGATIONS
Failure to maintain an acceptable standard of business ethics (business risk)

POTENTIAL IMPACT

RISK DESCRIPTION

The Group engaging 
in actual or perceived 
unethical client work

Staff violating the Group’s 
Code of Business Conduct 
and Ethics

2

•  External reputational 

•  New business 

damage which could 
affect future and existing 
client relationships

•  Staff dissatisfaction if 

clients’ work is not aligned 
with their personal ethics

opportunities are shared 
with all, creating a 
culture of openness and 
transparency

•  Code of Business 

Conduct and Ethics is 
communicated to all 
employees, in addition 
to having appropriate 
training programmes in 
place

•  Confidential 

communication channels 
to management or Group 
HR are in place to support 
staff reporting violations

•  Any perception or 

questions over ethical 
standards in relation to 
potential client work or 
behaviour is immediately 
raised to the relevant 
company board, and if 
deemed relevant, the 
Group board also

Legal and regulatory compliance (compliance risk)

The risk of breaching an 
Italian, UK or international 
law, AIM listing rule or any 
regulatory rules to which 
the Group, or any of its 
subsidiaries, must adhere to

2

•  Penalties and fines

•  External legal counsel in 

•  Reputational damage 

which could lead to client 
and/or staff losses

each country is sought as 
necessary

•  A SEC Newgate staff 

hand-book and share 
dealing code is in place 
and is communicated to 
all staff

•  Regular staff training is 

provided

•  Nominated advisors are 

consulted with respect to 
any actions taken which 
are regulated by the AIM 
listing rules

Financial risk management

Details of the Group’s approach to financial risk management are disclosed in detail in note 10 to the 
financial statements.

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SEC Newgate S.p.A. - Annual Report 2019

The Board  
of Directors.
BIOGRAPHIES

EMMA VICTORIA KANE 
(ROSENBLATT)

AGE 53
SEC Newgate Deputy Group CEO 
and Chief Executive of Newgate 
Communications Ltd
Emma has over 30 years of 
communications’ experience 
gained working both in agencies 
and in-house at organisations 
such as ProShare as its first Head 
of Marketing Communications, 
and as Head of Investor Services 
at Charles Schwab. She founded 
Redleaf in January 2000 and led 
the agency until 2018 when its sale 
to Porta was completed.

She specialises in financial and 
corporate communications 
and crisis management. She is 
also the Chair of Target Ovarian 
Cancer, Chair of the Barbican 
Centre Trust and a trustee of 
Nightingale Hammerson. She 
was awarded the Freedom of 
the City of London in 2017.

Emma is Chief Executive of 
Newgate Communications Ltd. 
Emma was appointed Deputy 
Chief Executive of SEC Newgate 
in September 2019.

Luigi Roth is also a Knight Grand 
Cross of Merit of the Italian 
Republic, Knight of Labour and a 
Papal Gentleman.

FIORENZO VITTORIO TAGLIABUE

AGE 70
CHIEF EXECUTIVE OFFICER
Fiorenzo is the founder and 
largest individual shareholder 
of SEC Newgate. He has been 
in this business for thirty years 
transforming a one-man PR 
agency into a multinational 
Group.

He has significant expertise 
in different industries and 
practices; more specifically he 
was the advisor to many urban 
regeneration projects, such as 
Porta Nuova in Milan (for Coima 
Group), regeneration of the Fiera 
di Milano area, today Citylife 
(for Generali-Allianz Group), 
development plan for Bovisa (for 
Euromilano) and construction of 
Fiera in Rho-Pero (for Fiera Milano 
Foundation). 

He was the CEO of Nuova 
Editoriale Italiana S.p.A. from 1983 
to 1989 and, in 1985, he founded 
and became General Secretary 
for the first three years of Centro 
Televisivo Vaticano. 

Fiorenzo was a member of the 
Board of Directors of Teatro La 
Scala (Milan) Foundation from 
2005 until January 2015 and is a 
member of the board of directors 
of Banco Alimentare Foundation 
and of Venice University Institute of 
Architecture.

JOHN FOLEY

AGE 63
NON-EXECUTIVE CHAIRMAN
John is a Chartered Accountant 
and barrister. John is a co-
founder and Chairman of AIM 
quoted niche services provider, 
Premier Technical Services Group 
Plc.

John is also Chairman of Servoca 
plc, the AIM quoted staffing 
solutions and outsourcing 
provider.

He was previously Chief Executive 
of MacLellan Group plc, a 
facilities services company, from 
1994 until it was acquired by 
Interserve plc for an enterprise 
value of £130 million in June 2006. 
John was appointed as Non-
Executive Chairman of Porta in 
May 2017.

LUIGI PIERGIUSEPPE FERDINANDO 
ROTH

AGE 79
DEPUTY NON-EXECUTIVE 
CHAIRMAN
Luigi was appointed to the Board 
as its Non-Executive Chairman 
in June 2016. He has significant 
board experience and his current 
roles include being President 
of Alba Leasing S.p.A. (since 20 
May 2012), President of Equita 
SIM S.p.A. (since October 2014), 
President of Italiana Valorizzazioni 
Immobiliari S.r.l. (since September 
2013), President of Arriva Italia Srl 
(since June 2017), President of 
Fincantieri SI (since August 2019).

Noteworthy previous experience 
includes roles as President of 
Terna S.p.A., Consorzio Città 
della Salute e della Ricerca 
di Milano, Fondazione Fiera 
Milano and Ferrovie Nord Milano 
Esercizio S.p.A., as well as various 
positions held on the boards of 
Pirelli, Cassa Depositi e Prestiti 
S.p.A., Ansaldo Trasporti S.p.A. 
and Breda Costruzioni Ferroviarie 
S.p.A..

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SEC Newgate S.p.A. - Annual Report 2019

BRIAN WILLIAM TYSON

THOMAS EDWARD PARKER

AGE 56
SEC Newgate Deputy Group 
CEO & Managing Partner 
Newgate Australia 
Brian is Deputy CEO of SEC 
Newgate and the Managing 
Partner of Newgate 
Australia (being Newgate 
Communications Pty Limited) 
and co-founder of Newgate 
Research (the market and 
social research arm of Newgate 
Communications).

In a consulting career spanning 
three decades, Brian has 
come to be regarded as 
one of Australia’s leading 
communications practitioners 
with expertise in crisis and 
strategic issues management, 
financial transactions, 
government relations, media 
management and community 
campaigning. He has led a 
number of high profile and 
complex public affairs campaigns 
and financial transactions in the 
infrastructure, transport, banking, 
energy, agriculture and media 
sporting/arts sectors.

Brian is a Director on the 
board of the Sydney Swans 
Australian Football Club and 
the Committee for Sydney as 
well the Clontarf Foundation, 
supporting educational 
opportunities for young 
Indigenous Australians.

Prior to his career in consultancy 
Brian was a media and 
political adviser to the Greiner 
Government in New South 
Wales. He started his career 
as a journalist with The Land 
newspaper. Brian was appointed 
Deputy Chief Executive of SEC 
Newgate in September 2019.

AGE 47
SEC Newgate Deputy Group 
CEO and Chairman of Cambre 
Associates – Brussels 
Tom co-founded Cambre 
Associates SA in 2013, based 
in Brussels, and was appointed 
to the SEC Board in June 2016. 
Mr Parker was the Managing 
Director at Interel PR & PA from 
2006 to 2007 and the Managing 
Director of Interel Cabinet 
Stewart in 2008.

Mr Parker is the President of the 
British Chamber of Commerce 
in Brussels. He is a regular 
commentator on lobbying 
practice and the future of the 
advocacy profession. Mr Parker 
works with organizations at the 
highest levels across a wide 
range of Sectors, counselling on 
EU affairs and pan–European 
advocacy campaigns and has 
advised on some of Europe’s 
highest profile reputational 
challenges and counselled on 
issues management and crisis 
communication at European 
and global levels.

Mr Parker is also on the boards of 
the SEC subsidiaries Kohl PR and 
ACH Cambre.

MARK HENRY GLOVER

AGE 53
SEC Newgate Executive 
Director and Chief Executive of 
Newington 
Mark founded the award-
winning consultancy Newington 
in 2006. For over 20 years Mark 
has provided senior counsel to a 
range of corporate clients. Mark 
sits on the PRCA Public Affairs 
Board, is a former Chairman 
of the Board, is a Fellow of the 
PRCA and sits on the PRCA 
PR Council. A member of the 
Executive of SME4Labour, Mark 
was a Labour Councillor in 
Southwark 2002-14, including six 
years as Chairman of the Labour 

Group. He is a published author 
of articles on Labour, Politics, 
Public Affairs and Business. He 
also sat on the Federal Executive 
of the Liberal Democrats in the 
early 1990s.

Mark was an expert witness 
to the Council of Europe on 
lobbying transparency and is 
a regular conference speaker 
and awards judge. He sits on the 
fundraising board of Humanity 
and Inclusion, a member of 
the Court of the Company of 
Communicators and spent five 
years as a Non-Exec on Marston 
Holding Group’s Ethical Advisory 
Board.

ANDREA CORNELLI

AGE 57 
Executive Director and CIO of 
SEC Newgate 
Andrea joined the Board as 
Chief Innovation Officer in 
December 2019. His experience 
spans communications 
technology systems, design 
information, PR and strategic 
advice.

Throughout his career, Andrea 
has led some of Italy’s leading 
firms at the forefront of digital 
marketing and transformation.

In 1981, Andrea founded C&T, 
one of the first Italian companies 
dedicated to design information 
and communication technology 
systems. He was appointed 
CEO of Digital Market Strategy 
business, Telemacus, in 1995. He 
has collaborated with leading 
PR firm, Ketchum Italy (formerly 
RP Partners), since 1986, and 
was appointed Vice President 
and CEO in 1999. In 2013 he was 
appointed Global Partner of the 
Ketchum international network. 
After the merger between 
Ketchum, Fleishmann Hillard and 
Porter Novelli, in June 2017, he 
became Executive President of 
the new entity, Omnicom Public 
Relations Group (OPRG). 

main market of the London 
Stock Exchange during his 
tenure.

Prior to being Finance Director, 
he was a Non-Executive 
Director and chaired the 
audit and risk committees 
of Playtech plc. David is a 
member of the Institute of 
Chartered Accountants of 
Scotland.  He is currently 
Chairman of ECSC Group plc, 
also listed on AIM.

PAOLA BRUNO

AGE 53
Non-Executive Director
Paola is the founder and 
Managing Director of 
Augmented Finance Ltd, an 
advisory company based 
in London and specialising 
in M&A, financial and 
corporate advisory for financial 
institutions, investment funds 
and European/North America 
industrial and tech companies. 
She is an independent 
Director, Chairman of 
Remuneration Committee, and 
a member of the Nomination 
Committee in Banca Creval 
S.p.A.; independent Director, 
Chairman of Control and Risk 
Committee, and a member of 
the Remuneration Committee 
and Related Party Committee 
in Alerion Clean Power S.p.A.; 
and, independent Director, 
Chair of the Nomination and 
Remuneration Committee, 
Member of the Risk Committee 
and Related Party Committee 
and Investment Committee in 
Retelit S.p.A..

Paola joined the Board as Non-
Executive Director in February 
2017.

From 2014 to 2015 he was 
President of Assorel. From 
2019, Vice President of UNA, 
the most important Italian 
Association of Communication 
Agencies.

ANNA MILITO

AGE 48
Deputy Group Chief Financial 
Officer, Italy 
Anna Milito joined SEC in 
2003 and since then has 
worked in the administrative 
team, becoming Chief 
Financial Officer in 2014. Her 
role includes coordinating 
a team composed of seven 
finance and administration 
professionals.

Prior to joining SEC, Mrs 
Milito worked for an Italian 
accountancy firm from 
1998-1999 and from 2000-
2002 she was consultant 
to a provincial consortium 
on regional, national and 
communitarian financing laws 
for enterprises in Parma. Anna 
Milito has a degree in Business 
Economics from the University 
of Parma and is a chartered 
accountant.

DAVID CARR MATHEWSON

AGE 72
Non-Executive Director
David was appointed to the 
Board in June 2016. David has 
experience in advising private 
and public companies on 
strategy plus implementation 
of mergers, acquisitions, 
debt and equity fund raising 
and capital reconstructions. 
David has spent much of his 
executive career as Senior 
Director of Noble Grossart Ltd, 
a leading Scottish merchant 
bank. More recently, he was 
Finance Director of Playtech 
plc, between 2010 and 2013, 
which moved from AIM to the 

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SEC Newgate S.p.A. - Annual Report 2019
SEC Newgate S.p.A. - Annual Report 2019

Consolidated 
Financial 
Statements.

Company information 

SEC Newgate S.p.A. (the Company) was 
incorporated in March 1989 and is based in 
Milan. On 4 September 2019, the Company 
name was changed from SEC S.p.A to SEC 
Newgate S.p.A. The registered office and 
principal executive office of SEC Newgate S.p.A. 
is located at Via Ferrante Aporti 8, Milano 20125.  

The Consolidated financial statements for the 
two years ended 31 December 2019, represent 
the result of the Company and its subsidiaries 
(together referred to as Sec Newgate Group or 
the Group). 

The principal business of the Group is a 
comprehensive range of public relations, 
advocacy, communications and public affairs 
services provided to national and multinational 
clients.

The subsidiaries of the Company included in 
the Consolidated financial information, can be 
found in note 29.

SEC Newgate S.p.A  
and subsidiaries

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SEC Newgate S.p.A. - Annual Report 2019

Tel: +39 02 58.20.10

 Viale Abruzzi n. 94 

Opinion

Fax: +39 02 58.20.14.03

20131 Milano

www.bdo.it

Independent  
Auditor’s Report  
to the members  
of SEC Newgate S.p.A.

Bari, Bergamo, Bologna, Brescia, Cagliari, Firenze, Genova, Milano, Napoli, Padova, Palermo, Pescara, Roma, Torino, Treviso, Trieste, 
Verona, Vicenza

BDO Italia S.p.A. – Sede Legale: Viale Abruzzi, 94 – 20131 Milano – Capitale Sociale Euro 1.000.000 i.v. Codice Fiscale, Partita IVA e Registro 
Imprese di Milano n. 07722780967 - R.E.A. Milano 1977842 Iscritta al Registro dei Revisori Legali al n. 167911 con D.M. del 15/03/2013 G.U. n. 
26 del 02/04/2013

BDO Italia S.p.A., società per azioni italiana, è membro di BDO International Limited, società di diritto inglese (company limited by 
guarantee), e fa parte della rete internazionale BDO, network di società indipendenti.

We have audited the financial statements of SEC Newgate S.p.A. and its subsidiaries (The 
“Group”) for the year ended 31 December 2019 which comprise the consolidated statement 
of comprehensive income, the consolidated statement of changes in equity, the consolidated 
statement of financial position, the consolidated cash flow statement and notes to the financial 
statements, including a summary of significant accounting policies. 

The financial reporting framework that has been applied in the preparation of the Group 
financial statements is applicable law and International Financial Reporting Standards (IFRSs) as 
adopted by the European Union. 

In our opinion: 

• the Group financial statements give a true and fair view of the state of the Group’s affairs as at 

31 December 2019 and of the Group’s profit for the year then ended; and

• the Group financial statements have been properly prepared in accordance with IFRSs as 

adopted by the European Union.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs 
(UK)) and applicable law. Our responsibilities under those standards are further described in the 
Auditor’s responsibilities for the audit of the financial statements section of our report. We are 
independent of the Group in accordance with the ethical requirements that are relevant to 
our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied 
to listed entities, and we have fulfilled our other ethical responsibilities in accordance with 
these requirements. We believe that the audit evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion. 

Use of our report

This report is made solely to the company’s members, as a body, in accordance with Chapter 
3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might 
state to the company’s members those matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the company and the company’s members as a 
body, for our audit work, for this report, or for the opinions we have formed. 

Conclusions relating to going concern

We have nothing to report in respect of the following matters in relation to which the ISAs (UK) 
require us to report to you where: 

• the directors’ use of the going concern basis of accounting in the preparation of the financial 

statements is not appropriate; or

• the directors have not disclosed in the financial statements any identified material uncertainties 
that may cast significant doubt about the Group’s or the parent company’s ability to continue 
to adopt the going concern basis of accounting for a period of at least twelve months from 
the date when the financial statements are authorised for issue.

Key audit matters

Key audit matters are those matters that, in our professional judgment, were of most significance 
in our audit of the financial statements of the current period and include the most significant 
assessed risks of material misstatement (whether or not due to fraud) we identified, including 
those which had the greatest effect on: the overall audit strategy, the allocation of resources 
in the audit; and directing the efforts of the engagement team. These matters were addressed 
in the context of our audit of the financial statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on these matters. 

This is not a complete list of all risks identified by our audit. 

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Key audit matter

How we addressed the matter in our audit

Key audit matter

How we addressed the matter in our audit

Revenues 

See accounting policy in note G, and 
Revenues note (note 3). 

We considered there to be a significant audit 
risk arising from inappropriate or incorrect 
recognition of revenue, including relating 
to management override, appropriate 
application of agent verses principal 
accounting, cut-off of revenue transactions 
at the year end and whether the accounting 
policy is not aligned with IFRS. Furthermore, 
the presumed risk of improper recognition 
of revenue due to fraud has also been 
identified as a significant risk. 

Revenue recognition is one of the primary 
focuses of the engagement team. Due to this 
focus, revenue recognition is considered to 
be a key audit matter.

Impairment of goodwill 

See accounting policy in note H, and the 
Intangibles Assets note (note 11). 

The group has material intangible assets, 
mainly goodwill, arising from acquisitions as 
part of business combinations. The group 
has determined that the single subsidiaries 
that generated goodwill are a single cash 
generating unit. 

We considered there to be a significant audit 
risk arising in relation to the accuracy and 
valuation of all intangibles. 

The group is required to assess, at each 
reporting date, such assessment should 
include consideration of information from 
both internal and external sources. 

Further, notwithstanding whether indicators 
exist, the recoverability of Goodwill and 
intangible assets with indefinite useful lives 
are required to be tested at least annually. 

Due to the inherent uncertainty involved 
in forecasting and discounting future cash 
flows, we therefore identified the impairment 
of goodwill as a Key audit matter.

Our procedures included reviewing the 
group’s adopted revenue recognition policy 
to ensure that it complies with accounting 
standards and has been consistently applied 
throughout the year giving particular 
attention to IFRS 15. 

We tested material revenue transactions 
recorded near the end of the year and 
subsequent to the year end to confirm 
appropriate recognition in the year under 
audit. 

We selected a sample of key contracts for 
testing. We assessed whether the revenue 
recognised was in line with the contractual 
terms, the group’s revenue recognition policy 
and the relevant accounting standards.

Our audit procedures over the impairment 
of goodwill included general procedures on 
the methodology adopted and the related 
controls, in addition to substantive testing: 

General procedures included, but were not 
limited to:

• review of the methodology used by the 
Directors for the impairment review, and

• consideration of the review and approval 

processes adopted.

Substantive procedures included, but were 
not limited to:

• review of the financial projections 

underpinning the impairment review, 
including consideration of the key 
assumptions on revenue and cost, and the 
discount rate used;

• testing, on a sample basis the calculations;

• sensitivity analysis.

We also evaluated the Group’s disclosures 
relating to its evaluation of impairment 
indicators and the annual impairment testing 
as provided in “Note 11 – Intangible assets”.

Business Combination 

See accounting policy in note E and H, and 
the Intangibles Assets note (note 11) 

Our audit procedures regarding the business 
combination included:

• analysis of all the relevant documents 

about the transaction;

• discussions with the company’s 

management regarding the valuation 
methods used to determine the fair value 
of the net assets transferred;

• assessment of the valuation methods used 

by the company to identify the fair value of 
the net assets transferred;

• the analysis of the transaction’s accounting 

treatment and of the related notes as 
required by IFRS 3;

• check on the adequacy and 

appropriateness of the information 
provided in the Notes to the Consolidated 
Financial Statements.

The management reported that in 
September 2019 SEC Newgate (“SEC”), 
who previously held 16,9% of Porta 
Communication PLC (*Porta”), purchased 
the remaining share capital resulting in 100% 
of Porta. As a result, SEC Newgate, also 
indirectly controls the subsidiaries of Porta 
which have been consolidate at the year 
end. 

As said by the management of the group, 
the consideration transferred consists 
entirely of SEC issuing equity interests to 
Porta shareholders calculated at the fair 
value of the SEC equity interests transferred. 
On 3 September 2019, n. 420.810.829 Porta 
shares were exchanged at a rate of 88.495 
into n. 4.755.162 new SEC shares as well 
as n. 5.993.212 SEC shares being issued to 
Retro Grand Limited (“RGL”), a shareholder 
of Porta, following the conversion of a 
convertible loan currently owned by RGL. In 
total, n. 10.748.374 SEC shares were issued as 
a result of the acquisition at a fair value of 
Euro 1,0174 per share.

The management said that goodwill of Euro 
14.995 thousands arising on the acquisition 
of the Porta group represents the strategic 
benefits of the acquisition that will help to 
enhance the Group’s ability to strengthen 
its media presence through expansion 
into other geographical areas as well as 
the economies of scale expected from 
combining the operations of the group. 
Goodwill has been attributed by the 
management to each CGU of the Porta 
Group based on the anticipated future 
profitability of each CGU. The mentioned 
business combination represented a key 
audit matter due to the complexity of 
the valuation methods adopted and the 
consequent accounting treatment.

SEC Newgate S.p.A. Independent Audit Report 

SEC Newgate S.p.A. Independent Audit Report 

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SEC Newgate S.p.A. - Annual Report 2019

Our application of materiality 

Other information 

We apply the concept of materiality both in planning and performing our audit, and in 
evaluating the effect of misstatements. We consider materiality to be the magnitude by which 
misstatements, including omissions, could influence the economic decisions of reasonable 
users that are taken on the basis of the financial statements. Importantly, misstatements below 
these levels will not necessarily be evaluated as immaterial as we also take into account of the 
nature of identified misstatements, and the particular circumstances of their occurrence, when 
evaluating their effect on the financial statements as a whole 

We determined materiality for the Group financial statements as a whole to be Euro 713 
thousands which represents 1.5% of revenues. We agreed with the audit committee that we 
would report to them misstatements identified during our audit above Euro 36 thousands. 

Revenue has been concluded as the most relevant performance measure to the stakeholders 
of the Group, while also providing a more stable measure year on year when compared to the 
Group profit before tax.  

Performance materiality is the application of materiality at the individual account or balance 
level set at an amount to reduce to an appropriately low level the probability that the 
aggregate of uncorrected and undetected misstatements exceeds materiality for the financial 
statements as a whole. Performance materiality was set as a percentage of materiality. In setting 
the level of performance materiality we considered a number of factors including the expected 
total value of known and likely misstatements (based on past experience and other factors) and 
management’s attitude towards proposed adjustments.

An overview of the scope of our audit 

We tailored the scope of our audit to ensure that we performed enough work to be able to give 
an opinion on the financial statements as a whole, taking into account the geographic structure 
of the Group, the accounting processes and controls, and the industry in which the Group 
operates. 

In establishing the overall approach to the Group audit, we assessed the audit significance 
of each reporting unit in the Group by reference to both its financial significance and other 
indicators of audit risk, such as the complexity of operations and the degree of estimation and 
judgement in the financial results. We also considered the changes to the overall Group because 
of the acquisition of Porta Communication PLC and where the key business activities and 
transactions reside. 

We instructed BDO UK, BDO Poland, BDO Colombia, BDO Germany, BDO Spain, BDO Belgium, 
ESV Business Advice and Accounting, Karen Chung & CO., Rohan Mah & Partners LLP, Mrs 
Naulin - Chartered Certified Accountants and Hewitt Card - Chartered Certified Accountants 
as component auditors, to perform full scope audits of financial information of the significant 
components accounted for locally in those territories. 

We performed specific procedures of financial information of the non-significant reporting units 
accounted for locally in Italy. This, together with the additional procedures performed at Group 
level over the acquisition accounting and consolidation process gave us the evidence we 
needed for our opinion on the financial statements as a whole.

Summary of audit scope 

The directors are responsible for the other information. The other information comprises the 
information included in the annual report, other than the financial statements and our auditor’s 
report thereon. Our opinion on the financial statements does not cover the other information 
and, except to the extent otherwise explicitly stated in our report, we do not express any form of 
assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other 
information and, in doing so, consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the audit or otherwise appears 
to be materially misstated. If we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether there is a material misstatement in the 
financial statements or a material misstatement of the other information. If, based on the work we 
have performed, we conclude that there is a material misstatement of this other information, we 
are required to report that fact. We have nothing to report in this regard. 

Responsibilities of directors

As explained more fully in the directors’ responsibilities statement the directors are responsible 
for the preparation of the financial statements and for being satisfied that they give a true and 
fair view, and for such internal control as the directors determine is necessary to enable the 
preparation of financial statements that are free from material misstatement, whether due to 
fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the Group’s ability 
to continue as a going concern, disclosing, as applicable, matters related to going concern and 
using the going concern basis of accounting unless the directors either intend to liquidate the 
Group or to cease operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities for the audit of the financial statements 

Our objectives are to obtain reasonable assurance about whether the financial statements 
as a whole are free from material misstatement, whether due to fraud or error, and to issue an 
auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance but 
is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. 

Misstatements can arise from fraud or error and are considered material if, individually or in 
aggregate, they could reasonably be expected to influence the economic decisions of users 
taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located 
on the Financial Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. This 
description forms part of our auditor’s report. 

Alessandro Fabiano (Partner – Chartered Accountatns)

For and on behalf of BDO Italia S.p.A., Statutory Auditor

Based on the above scope we were able to conclude that sufficient and appropriate audit 
evidence had been obtained as a basis to form our opinion on the Group financial statements 
as a whole. 

Milan, 28 May 2020

SEC Newgate S.p.A. Independent Audit Report 

SEC Newgate S.p.A. Independent Audit Report 

72

73

SEC Newgate S.p.A. - Annual Report 2019

Consolidated Income Statement
For the year ended 31 December 2019

Continuing operations

Revenue

Cost of sales

Gross profit

Employees expenses

Service costs

Depreciation & amortisation

Other operating costs

Operating profit

Finance income

Finance expense

Profit before taxation

Taxation

Profit for the year

(Loss)/Profit for the year attributable to:

Owners of the Company

Non-controlling interests

(Loss)/Earnings per share attributable to the equity holders  
of the Company 

Basic, per share

Diluted, per share

2019

€' 000

47,550

(9,945)

37,605

(23,386)

(8,982)

(2,154)

(1,271)

1,812

188

(729)

1,271

(1,271)

-

(99)

99

-

Restated1

2018

€' 000

28,972

(6,780)

22,192

(12,560)

(6,749)

(260)

(314)

2,309

97

(195)

2,211

(639)

1,572

1,232

340

1,572

(€0.006)

(€0.005)

€0.091

€0.083

Notes

3

4

5

6

7

8 

8 

9

30 

27 

27 

1 As a result of the acquisition of Porta Communications Plc detailed in note 29, the Board has decided to report cost of sales and 
gross profit as a separate line item going forwards. This is to ensure consistent reporting across all group entities and as a result the 
comparative has been restated. Costs recharged to clients are now recorded within cost of sales. Costs recharged to clients at the 
same rate as the cost incurred were previously recorded in revenue (4,378 €’000). Costs recharged to clients at a different rate than 
the cost incurred were previously recorded in service costs (1,829 €’000) and other operating costs (573 €’000). These costs have been 
reclassified to cost of sales (6,780 €’000). Historically, ‘other operating income and charges’ and ‘other operating costs’ were disclosed 
separately. Going forward these amounts will be combined within the single line item ‘other operating costs’ above. The breakdown of 
this figure can still be found within note 7.

Consolidated Statement of Comprehensive Income  
For the year ended 31 December 2019 

SEC Newgate S.p.A. - Annual Report 2019

Continuing operations

Profit for the year

Notes

2019

€' 000

2018

€' 000

-

1,572

Items that may be subsequently reclassified to profit or loss:

Loss on revaluation of investments held at FVOCI

Loss on exchange rates

Items that will not be reclassified to profit or loss:

Actuarial (loss)/gain on defined benefit pension plans

25 

Total comprehensive income for the year attributable to:

Owners of the Company

Non-controlling interests

(625)

(346)

(84)

(1,055)

(1,120)

65

(1,055)

(1,747)

(44)

1

(218)

(551)

333

(218)

There were no discontinued operations in the year. 

The accompanying notes are an integral part of these consolidated financial statements.

The Group has initially applied IFRS 16 at 1 January 2019 and the impact on comparative information can be 
found in note 33. The accompanying notes are an integral part of these consolidated financial statements.

74

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SEC Newgate S.p.A. - Annual Report 2019

Consolidated Statement of Financial Position
For the year ended 31 December 2019

Non-current assets

Intangible assets

Tangible assets

Investments

Other financial assets

Other assets

Total non-current assets

Current assets

Trade receivables

Other receivables

Financial investments

Cash and cash equivalents

Total current assets

Total assets

Current liabilities

Trade payables

Other payables

Borrowings

Lease liabilities

Provisions

Total current liabilities

Non-current liabilities

Employee benefits

Borrowings

Lease liabilities

Other non-current liabilities

Total non-current liabilities

Total liabilities

Net assets

Notes

11 

12 

13

14

15

16

17 

18 

19

20 

21

22 

23 

24 

25

22 

23 

26

2019

€' 000

30,768

8,984

16

21

3,490

43,279

15,094

4,562

280

6,138

26,074

69,353

7,462

9,399

2,447

2,861

1,645

23,814

2,013

12,431

5,607

5,637

25,688

 49,502

Restated1

2018

€' 000

15,614

780

1,252

66

971

18,683

9,630

1,822

583

5,220

17,255

35,938

4,953

2,739

2,371

-

565

10,628

1,950

4,592

-

6,803

13,345

23,973

19,851

11,965

SEC Newgate S.p.A. - Annual Report 2019

Notes

27 

28 

28 

28 

28

30

2019

€' 000

2,425

12,456

148

(3,076)

6,321

(99)

18,175

1,676

 19,851

Restated1

2018

€' 000

1,350

3,741

58

(2,030)

5,681

1,232

10,032

1,933

11,965

Equity

Share capital

Share premium

Legal reserve

Revaluation reserve

Retained earnings

(Loss)/profit for the year

Total equity shareholders’ funds

Non-controlling interests

Total equity

1 Previously share premium, legal reserve, other reserves and retained earnings were all combined within one line item called 
‘Reserves’. Going forward these reserves will be shown separately in the Consolidated Statement of Financial Position.

The Group has initially applied IFRS 16 at 1 January 2019 and the impact on comparative information can be 
found in note 33. 

The accompanying notes are an integral part of these consolidated financial statements. 

The financial statements were approved by the Board of Directors on 28 May 2020 and authorised for issue 
on 1 June 2020.

Fiorenzo Tagliabue

Director

SEC Newgate S.p.A (09628510159)

76

77

 
SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

Consolidated Statement of Changes in Equity
For the year ended 31 December 2019

Issue of Ordinary shares in relation to business combinations
Issue of Ordinary shares in relation to business combinations

1,075
1,075

At 1 January 2019
At 1 January 2019

Total comprehensive income
Total comprehensive income

Profit for the year
Profit for the year

Other comprehensive income
Other comprehensive income

Total comprehensive income
Total comprehensive income

Transactions with owners 
Transactions with owners 

Issue costs
Issue costs

Dividends declared to non-controlling interests
Dividends declared to non-controlling interests

Dividends declared to non-controlling interests (CLAI)1
Dividends declared to non-controlling interests (CLAI)1

Share based payments 
Share based payments 

Transfer between reserves
Transfer between reserves

Acquisition of non-controlling interest
Acquisition of non-controlling interest

Acquisition of non-controlling interest without a change in control
Acquisition of non-controlling interest without a change in control

Total transactions with owners
Total transactions with owners

At 31 December 2019
At 31 December 2019

At 1 January 2018
At 1 January 2018

Total comprehensive income
Total comprehensive income

Profit for the year
Profit for the year

Other comprehensive income
Other comprehensive income

Total comprehensive income
Total comprehensive income

Transactions with owners 
Transactions with owners 

Proceeds from shares issued
Proceeds from shares issued

Dividends declared to non-controlling interests
Dividends declared to non-controlling interests

Others
Others

Total transactions with owners
Total transactions with owners

At 31 December 2018
At 31 December 2018

Share capital
Share capital

Share premium
Share premium

€' 000
€' 000

1,350
1,350

€' 000
€' 000

3,741
3,741

Legal reserve 
Legal reserve 
premium
premium

€' 000
€' 000

58
58

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

1,075
1,075

2,425
2,425

-
-

-
-

-
-

9,861
9,861

(1,146)
(1,146)

-
-

-
-

-
-

-
-

-
-

-
-

8,715
8,715

12,456
12,456

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

90
90

-
-

-
-

90
90

148
148

Retained earnings
Retained earnings

Other reserves
Other reserves

Total equity 
Total equity 
shareholders’ funds
shareholders’ funds

Non-controlling 
Non-controlling 
interests
interests

€' 000
€' 000

6,913
6,913

(99)
(99)

25
25

(74)
(74)

-
-

-
-

-
-

(429)
(429)

32
32

(90)
(90)

-
-

(130)
(130)

(617)
(617)

6,222
6,222

€' 000
€' 000

(2,030)
(2,030)

-
-

(1,046)
(1,046)

(1,046)
(1,046)

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

-
-

(3,076)
(3,076)

€' 000
€' 000

10,032
10,032

(99)
(99)

(1,021)
(1,021)

(1,120)
(1,120)

10,936
10,936

(1,146)
(1,146)

-
-

(429)
(429)

32
32

-
-

-
-

(130)
(130)

9,263
9,263

18,175
18,175

€' 000
€' 000

1,933
1,933

99
99

(34)
(34)

65
65

-
-

-
-

(406)
(406)

-
-

-
-

-
-

98
98

(14)
(14)

(322)
(322)

1,676
1,676

Total equity
Total equity

€' 000
€' 000

11,965
11,965

-
-

(1,055)
(1,055)

(1,055)
(1,055)

10,936
10,936

(1,146)
(1,146)

(406)
(406)

(429)
(429)

32
32

-
-

98
98

(144)
(144)

8,941
8,941

19,851
19,851

Share capital
Share capital

Share premium
Share premium

Legal reserve
Legal reserve

Retained earnings
Retained earnings

Other reserves
Other reserves

Total equity 
Total equity 
shareholders’ funds
shareholders’ funds

Non-controlling interests
Non-controlling interests

Total equity
Total equity

€' 000
€' 000

1,222
1,222

-
-

-
-

-
-

128
128

-
-

-
-

128
128

1,350
1,350

€' 000
€' 000

2,627
2,627

-
-

-
-

-
-

1,114
1,114

-
-

-
-

1,114
1,114

3,741
3,741

€' 000
€' 000

58
58

-
-

-
-

-
-

-
-

-
-

-
-

-
-

58
58

€' 000
€' 000

5,693
5,693

1,232
1,232

-
-

1,232
1,232

-
-

-
-

(12)
(12)

(12)
(12)

€' 000
€' 000

(246)
(246)

-
-

(1,784)
(1,784)

(1,784)
(1,784)

-
-

-
-

-
-

-
-

€' 000
€' 000

9,354
9,354

1,232
1,232

(1,784)
(1,784)

(552)
(552)

1,242
1,242

-
-

(12)
(12)

1,230
1,230

6,913
6,913

(2,030)
(2,030)

10,032
10,032

€' 000
€' 000

2,042
2,042

340
340

(7)
(7)

333
333

-
-

(444)
(444)

2
2

(442)
(442)

1,933
1,933

€' 000
€' 000

11,396
11,396

1,572
1,572

(1,791)
(1,791)

(219)
(219)

1,242
1,242

(444)
(444)

(10)
(10)

788
788

11,965
11,965

1 SEC Newgate S.p.A holds preferred shares in CLAI SAS which represent 10% of the ordinary share capital and 50% + 0.1 of the voting 
rights. SEC Newgate also holds options which would allow the company to acquire the remaining 90% of the share capital in CLAI SAS 
within the earn out period. The financial statements of the subsidiary have been consolidated at 100% on this basis. Given that there is 
no non-controlling equity interests attributable to CLAI, the dividend declared to the the 90% minority has been allocated to retained 
earnings. See note 29 for more details. 

The accompanying notes are an integral part of these consolidated financial statements.

78

79

Notes

2019

€' 000

2018

€' 000

1,271

2,211

Interest paid

Cash flows from financing activities

Notes

29

SEC Newgate S.p.A. - Annual Report 2019

2019

€' 000

(248)

(121)

(1,907)

7,323

(7,414)

(835)

(1,160)

-

(1,155)

-

(5,517)

841

5,220

77

6,138

2018

€' 000

(152)

-

-

984

(1,701)

(444)

-

1,242

-

(10)

(81)

548

4,672

-

5,220

Acquisition of non-controlling interests

Payments of finance lease liabilities

Proceeds from loans and borrowings

Repayment of loans and borrowings

Dividends paid to non-controlling interests

Loan issued to related company

Proceeds from issue of share capital

Issue costs relating to business combinations

Minorities

Net cash outflow from financing activities

Net cash increase in cash and cash equivalents

Cash and cash equivalents at 1 January

Effect of exchange rate changes

Cash and cash equivalents at 31 December

19

The accompanying notes are an integral part of these company financial statements.

SEC Newgate S.p.A. - Annual Report 2019

Consolidated Statement of Cash Flows
For the year ended 31 December 2019

Cash flows from operating activities

Profit before tax on continuing activities

Adjusted for:

Changes in fair value investments to profit or loss

Finance expense

Finance income

Depreciation of tangible assets

Amortisation of intangible assets

Impairment of trade receivables

Pension provisions

Long-term provisions

Share based payment expense

Other non-cash movements

Loss on disposal of tangible assets

Changes in working capital:

Decrease in trade and other receivables

Increase in trade and other payables

Cash generated from operating activities

Income tax paid

Net cash inflow from operating activities

Cash flows from investing activities

Acquisition of tangible assets

Proceeds from sale of tangible assets

Acquisition of intangible assets

Acquisition and earn-out payments

Cash from acquisitions

Proceeds from sale of financial assets

Proceeds from sale/(acquisition) of investments

Interest received

8

8

8

6

6

7

4

(119)

729

(69)

2,059

95

243

(69)

-

32

-

6

(460)

2,525

 6,243 

(1,149)

5,094

(355)

8

(94)

(577)

1,824

-

409

49

(55)

195

(43)

142

118

123

351

4,668

-

(44)

-

(1,589)

44

 6,121 

(753)

5,368

(427)

 -   

(892)

(5,359)

999

2,131

(1,191)

 -   

Net cash inflow/(outflow) from investing activities

1,264

(4,739)

80

81

SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

Notes to 
the Finance 
Statements.

1. Accounting policies

A. BASIS OF PREPARATION

The principal accounting policies adopted in the preparation of the financial information are set out below. 
The policies have been consistently applied to all the years presented, unless otherwise stated. 

The financial information has been prepared in accordance with International Financial Reporting Standards 
and  International  Accounting  Standards  and  Interpretations  (collectively  IFRSs)  issued  by  the  International 
Accounting Standards Board (IASB) and adopted by the European Union (adopted IFRSs). 

The  financial  information  has  been  prepared  under  the  historical  cost  convention,  except  for  financial 
instruments that have been measured at fair value. 

The Consolidated financial statements are presented in Euros (EUR), the Company’s functional and presentation 
currency.

The financial statements have been prepared on a going concern basis in accordance with IFRS and IFRIC 
interpretations issued and effective or issued and early adopted as at the time of preparing these statements.  

The preparation of financial statements in accordance with IFRS requires the use of certain critical accounting 
estimates. It also requires management to exercise its judgment in the process of applying the Group’s accounting 
policies. The areas involving a higher degree of judgment or complexity, or areas where assumptions and estimates 
are significant to the Consolidated financial statements are disclosed under accounting policy (u).

B. GOING CONCERN

The Directors are required to consider whether it is appropriate to prepare the financial statements on the basis 
that the Group is a going concern. As part of its normal business practice, the Group prepares annual plans 
and Directors believe that the Group has adequate resources to continue in operational existence for the 
foreseeable future. Notwithstanding the impact of Covid-19, the Group continues to adopt the going concern 
basis in preparing the Consolidated financial statements.

C. BASIS OF CONSOLIDATION

The  Consolidated  Statement  of  Comprehensive  Income  and  Consolidated  Statement  of  Financial  Position 
include the financial statements of the Company and its subsidiary undertakings made up to 31 December 
2019 and present comparative information for the year ended 31 December 2018.

Subsidiaries are all entities over which the Group has control. A company is classified as a subsidiary when the 
Group has the following:

•  power over the investee;

•  exposure, or rights, to variable returns from its involvement with the investee; 

•  the ability to use its power over the investee to affect the amount of the investor’s returns.

Subsidiaries  are  fully  consolidated  from  the  date  on  which  control  is  transferred  to  the  Group.  They  are 
deconsolidated from the date that control ceases. The financial information includes the results of the Company 
and its subsidiary undertakings made up to the same accounting date. 

Profit or loss and each component of other comprehensive income (‘OCI’) are attributed to the equity holders 
of the parent of the Group and to non-controlling interests. All intra-group assets, liabilities, equity, income, 
expenses and cash flows relating to transactions between members of the Group are eliminated in full on 
consolidation.

A change in ownership interest of a subsidiary without a loss of control is accounted for as an equity transaction.

New and amended standards adopted by the Group

D. FOREIGN CURRENCY TRANSLATION

The Group has applied the following standards, amendment and interpretation for the first time for their annual 
reporting period commencing 1 January 2019:

IFRS 16 Leases – replacing IAS 17 Leases. 

•  The  Group  has  amended  its  accounting  policies  following  the  adoption  of  IFRS  16  and  has  provided 
additional disclosures, as required, which can be found in note 23. The impact of adopting IFRS 16 has 
been further explained in note 33.

The adoption of the above did not have any impact on the amounts recognised in prior periods. 

Standards, interpretations and amendments to published standards that are not yet effective 
and have not been adopted early by the Group

Certain new standards, amendments to standards and interpretations have been published that are effective 
for annual periods beginning after 1 January 2020, and have not been applied in preparing these Consolidated 
financial statements. These standards are not expected to have a material impact on the entity in the current 
or future reporting periods and on foreseeable future transactions.

Amounts included in the financial statements of each of the Group’s entities are measured using the currency 
of the primary economic environment in which the entity operates (the functional currency).

The Consolidated financial statements are presented in Euros, the Company’s functional and presentation 
currency. Transactions in foreign currencies are translated into the functional currency using the exchange 
rate prevailing at the date of the transaction. Foreign exchange gains and losses resulting from settlement 
of such transactions, and from the translation at year end exchange rates of monetary assets and liabilities 
denominated in foreign currencies, are recognised in the Consolidated Statement of Comprehensive Income.

The results and financial position of all Group companies that have a functional currency other than euros are 
translated as follows:

•  income and expenses are translated at average exchange rates;

•  assets  and  liabilities  are  translated  at  the  closing  exchange  rate  at  the  Consolidated  Statement  of 

Financial Position date; and

•  all resulting exchange differences are recognised as other comprehensive income which is a separate 

component of equity.

82

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SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

1. Accounting policies (continued)

E. BUSINESS COMBINATIONS

Website development costs and software

The results of subsidiary undertakings acquired during the period are included in the Consolidated Income 
Statement from the effective date of acquisition.

Business combinations are accounted for using the acquisition method.  The cost of an acquisition is measured 
as the aggregate of the consideration transferred, measured at fair value at the date of acquisition, and the 
amount of any non-controlling interest in the acquired entity.  

Non-controlling  interest  are  initially  measured  at  the  non-controlling  interests’  proportionate  share  of  the 
recognized amounts of the acquiree’s identifiable net assets.  Acquisitions costs incurred are expensed and 
included in operating expenses except where they relate to the issue of debt or equity instruments in connection 
with the acquisition.

When the business combination is achieved in stages, any previously held equity interest is re-measured at its 
acquisition date fair value and any resulting gain or loss is recognised in profit or loss. It is then considered in 
determination of goodwill.

F. SEGMENT REPORTING

Operating  segments  are  reported  in  a  manner  consistent  with  the  internal  reporting  provided  to  the  chief 
operating decision maker. The chief operating decision maker has been identified as the Board of Directors 
that makes strategic decisions. 

The Board considers that the Group’s activity constitutes one operating and one reporting segment, as defined 
under IFRS 8. Management reviews the performance of the Company and its subsidiaries by reference to total 
results against budget.

G. REVENUE

Revenue is recognized to the extent that it is probable that economic benefits will flow to the Group and the 
revenue can be reliably measured.  Revenue represents the fees derived from services provided to clients and 
is reported net of discounts, VAT and other taxes.

Revenue is recognized in the period in which the service is performed, in accordance with the terms of the 
contractual  arrangements.  Income  billed  in  advance  of  the  performance  of  the  service  is  deferred  and 
recognized in the Consolidated Income Statement when the service takes place.  Income in respect of work 
carried out but not billed at period end is accrued. 

H. INTANGIBLE ASSETS

Intangible assets comprise goodwill, website development costs, software and licences.

Goodwill

Goodwill represents the excess of fair value attributed to investments in businesses or subsidiary undertakings over 
the fair value of the identifiable assets, liabilities and contingent liabilities acquired at the date of acquisition. 
Goodwill on acquisition of an entity is included in intangible assets. 

Goodwill has an indefinite useful life and therefore not amortized. Impairment reviews are undertaken annually 
or more frequently if events or changes in circumstances indicate a potential impairment. The carrying value 
of goodwill is compared to the net present value of future cash flows derived from the underlying assets using 
a projection period of up to five years for each cash-generating unit. After the projection period a steady 
growth rate representing an appropriate long-term growth rate for the industry is applied. Any impairment in 
carrying value is recognized as an expense and is not subsequently reversed.

Expenditure on website development and software is initially stated at cost. Amortisation is calculated to write 
down the cost of these assets to their estimated residual value over their expected useful lives of 3 years on a 
straight-line basis.

Licenses: Research and development costs

Expenditure on internally developed products is capitalised if it can be demonstrated that: 

•  it is technically feasible to develop the product for it to be available for use or sold; 

•  adequate technical, financial and other resources are available to complete the development; 

•  there is an intention to complete and sell or use the product; 

•  there is an ability for the Group to sell the product; 

•  sale of the product will generate future economic benefits; 

•  expenditure on the project can be measured reliably. 

Capitalised development costs are amortised over 3 years.  The amortisation expense is included within the 
depreciation and amortisation expenses line in the Consolidated Income Statement.  

Development  costs  previously  recognised  as  an  expense  are  not  recognised  as  an  asset  in  a  subsequent 
period. Development expenditure not satisfying the above criteria and expenditure on the research phase of 
internal projects are recognised in the Consolidated Income Statement as incurred.

Gains and losses on disposals are determined by comparing the disposal proceeds with the carrying amount 
and are included in the Consolidated Income Statement.

Licenses: Other

Externally acquired intangible assets are initially recognized at cost and subsequently amortized on a straight-
line basis over their useful economic lives. Licenses are amortized over the term of the license agreement.

I. TANGIBLE ASSETS

Property,  furniture  and  equipment  are  initially  recognized  at  cost  and  subsequently  stated  at  cost  less 
accumulated depreciation and, where appropriate, impairment losses.

Depreciation is calculated to write down the cost of all tangible fixed assets to estimated residual value over 
their expected useful lives as follows:

•  Furniture and machinery  12%

•  Office equipment   

20%

•  Computer equipment 

20%

The  assets’  residual  values  and  useful  lives  are  reviewed,  and  adjusted  if  appropriate,  at  the  end  of  each 
reporting  period.  An  asset’s  carrying  amount  is  written  down  immediately  to  its  recoverable  amount  if  the 
asset’s carrying value is greater than its estimated recoverable amount. 

Gains and losses on disposals are determined by comparing the disposal proceeds with the carrying amount 
and are recognized within “other operating costs” in the Consolidated Income Statement. 

For right-of-use assets recognised see accounting policy (n) for details on initial and subsequent recognition.

84

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SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

1. Accounting policies (continued)

J. INVESTMENT IN SUBSIDIARIES, ASSOCIATES AND JOINT VENTURES

Impairment of financial assets

Investments included in non-current assets are stated at cost less any impairment charges. 

K. FINANCIAL ASSETS

Recognition and initial measurement

Trade receivables are initially recognised when they originate. All other financial assets are initially recognised 
when the Group becomes a party to the contractual provisions of the instrument.

A financial asset (unless it is a trade receivable without a significant financing component) is initially measured 
at fair value plus, for an item not at fair value through profit or loss (FVTPL), transaction costs that are directly 
attributable to its acquisition or issue. A trade receivable without a significant financing component is initially 
measured at the transaction price.

Classification and subsequent measurement 

Impairment provisions are recognized when there is objective evidence (such as significant financial difficulties 
on  the  part  of  the  counterparty  or  default  or  significant  delay  in  payment)  that  the  Group  will  be  unable 
to collect all of the amounts due under the terms of the receivable, the amount of such a provision being 
the difference between the net carrying amount and the present value of the future expected cash flows 
associated with the impaired receivable. 

For trade receivables, which are reported net of any provision for impairment, the provision is recorded in a 
separate allowance account with the loss being recognized within other operating costs in the Consolidated 
Income Statement. Trade receivables are written off when there is no reasonable expectation of recovery. 
The gross carrying value of the asset is written off against the associated provision. Subsequent recoveries of 
amounts previously written off are credited against the same line item.

L. CASH AND EQUIVALENTS

Cash  and  cash  equivalents  comprise  cash,  deposits  held  at  call  with  banks  and  other  short-term  liquid 
investments with an original maturity of up to three months or less. 

Financial assets are classified on initial recognition and subsequently measured at amortised cost, fair value 
through other comprehensive income (FVOCI), or FVTPL.

In the Consolidated Statement of Financial Position, bank overdrafts are shown within borrowings in current 
liabilities.

Financial assets at amortised cost - these assets are subsequently measured at amortised cost using the effective 
interest method. The amortised cost is reduced by impairment losses. Interest income, foreign exchange gains 
and losses and impairment are recognised in profit or loss. Any gain or loss on derecognition is recognised in 
profit or loss.

Financial assets at FVTPL - these assets are subsequently measured at fair value. Net gains and losses, including 
any interest or dividend income, are recognised in profit or loss. 

Equity investments at FVOCI - these assets are subsequently measured at fair value. Dividends are recognised 
as income in profit or loss unless the dividend clearly represents a recovery of part of the cost of the investment. 
Other net gains and losses are recognised in OCI and are never reclassified to profit or loss.

The Group classifies its financial assets into one of the categories above, depending on the purpose for which 
the asset was acquired. The Group has not classified any of its financial assets at fair value through profit or 
loss, except for financial investments.

Investments

Financial investments (note 18) are categorised as a Level 1 investment for the purpose of the IFRS 13 fair value 
hierarchy and are valued using quoted prices in active markets for these investments at the reporting date.

IFRS 13 sets out the framework for determining the measurement of fair value and the disclosure of information 
relating to fair value measurement, when fair value measurements are required/used.

IFRS  13  requires  certain  disclosures  which  require  the  classification  of  assets  and  liabilities  measured  at  fair 
value  using  a  fair  value  hierarchy  that  reflects  the  significance  of  the  inputs  used  in  making  the  fair  value 
measurement. 

Other investments (note 13) are designated as FVOCI and are shown at fair value with any movements in fair 
value taken to equity. On disposal, the cumulative gain or loss previously recognized in this equity reserve is 
not recycled to retained earnings. 

Trade and other receivables  

Trade receivables arise through the provision of services to customers. Other receivables incorporate other 
types of contractual monetary assets. These assets are initially recognized at fair value plus transaction costs 
that are directly attributable to their acquisition or issue and are subsequently measured at amortized cost 
using the effective interest rate method, less any provision for impairment.

M. FINANCIAL LIABILITIES

Recognition and initial measurement

Financial liabilities are initially recognised when the Group becomes a party to the contractual provisions of 
the instrument.

A financial liability is initially measured at fair value plus, for an item not at fair value through profit or loss (FVTPL), 
transaction costs that are directly attributable to its acquisition or issue. 

Classification and subsequent measurement 

Financial liabilities are classified as measured at amortised cost or fair value through the profit or loss (FVTPL). 
A financial liability is classified as at FVTPL if it is classified as held-for-trading, it is a derivative or it is designated 
as such on initial recognition. Financial liabilities at FVTPL are measured at fair value and net gains and losses, 
including  any  interest  expense,  are  recognised  in  profit  or  loss.  Other  financial  liabilities  are  subsequently 
measured at amortised cost using the effective interest method. Interest expense and foreign exchange gains 
and losses are recognised in profit or loss. Any gain or loss on derecognition is also recognised in profit or loss.

The Group’s loans and trade and other payables are measured at amortized cost using the effective interest 
method. 

The fair value of financial liabilities of the Group together with their carrying values can be found in note 10.

N. LEASES 

The  Group  has  applied  IFRS  16  using  the  modified  retrospective  approach  and  therefore  comparative 
information has not been restated and continues to be reported under IAS 17. The details of accounting policies 
under IAS 17 are disclosed separately below. The effect of initially applying IFRS 16 is described in note 33.

The Group leases various offices and equipment. Rental contracts are typically for fixed periods of 1 to 10 years 
but may have extension and termination options.

86

87

SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

1. Accounting policies (continued)

N. LEASES (CONTINUED) 

Policy applicable from 1 January 2019

At the inception of a contract, the Group assesses whether a contract is, or contains, a lease. A contract is, 
or contains, a lease if the contract conveys, throughout the period of use, the right to obtain substantially all 
of the economic benefits from use of the identified asset and the right to direct the use of the identified asset.

This policy is applied to contracts entered into, on or after 1 January 2019.

The Group recognises a right-of-use asset and a lease liability at the lease commencement date.  The cost 
of the right-of-use asset is comprised of the amount of the initial measurement of the lease liability adjusted 
for any lease payments made at or before the commencement date plus any initial direct costs incurred by 
the Group and an estimate of costs to dismantle and remove the underlying asset or to restore the underlying 
asset and site on which it is located, less any lease incentives received.

The right-of-use asset is subsequently depreciated over the length of the lease term from the commencement 
date if the asset is not retained by the Group. Otherwise the estimated useful lives of the right-of-use assets 
are determined on the same basis as tangible assets (see accounting policy (i)). The right-of-use assets are 
periodically reduced by impairment losses, if any, and adjusted for certain remeasurements of the lease liability.

The  lease  liability  is  initially  measured  at  the  present  value  of  the  lease  payments  that  are  unpaid  at  the 
commencement date, discounted using the interest rate implicit in the lease or, if that rate cannot be readily 
determined, the incremental borrowing rate.

Lease payments included in the measurement of the lease liability comprise the following:

•  fixed payments, including in-substance fixed payments;

•  variable lease payments that depend on an index or a rate initially measured using the index or rate as 

at the commencement date;

•  amount expected to be payable under a residual value guarantee; and

•  the exercise price under a purchase option that the Group is reasonably certain to exercise;

•  payments of penalties for terminating the lease, if the lease term reflects the Group exercising an option 

to terminate the lease.

The lease liability is measured at amortised cost using the effective interest method. It is remeasured when 
there is a change in future lease payments arising from a change in an index or rate, if there is a change in the 
Group’s estimate of the amount expected to be payable under a residual value guarantee, or if the Group 
changes its original assessment of whether it will exercise a purchase, extension or termination option.

When the lease liability is remeasured in this way, a corresponding adjustment is made to the carrying amount 
of the right-of-use asset, or is recorded in profit or loss if the carrying amount of the right-of-use asset has been 
reduced to zero.

The Group presents right-of-use assets within “Tangible assets”. Lease liabilities are presented in its own separate 
line item in the Consolidated Statement of Financial Position.

Lease  payments  for  short-term  leases,  leases  payments  for  leases  of  low-value  assets  and  variable  lease 
payments not included in the measurement of the lease liability are classified as cash flows from operating 
activities. For all other lease liability payments, the Group has classified the principal portion of lease payments 
within financing activities and the interest portion within operating activities. 

Short-term leases and leases of low value

The Group has elected not to recognise right-of-use assets and lease liabilities for short-term leases that have 
a lease term of 12 months of less and leases of low-value assets. The Group recognises the lease payments 
associated with these leases as an expense on a straight-line basis over the lease term.

Policy applicable before 1 January 2019

For  contracts  entered  into  before  1  January  2019,  leases  where  the  lessor  retains  a  significant  portion  
of the risks and rewards of ownership were classified as operating leases. Rentals payable under operating 
leases  (net  of  any  incentives  received)  were  charged  as  operating  costs  to  the  Consolidated  Statement  
of Comprehensive Income on a straight-line basis over the lease term.

O. SHARE CAPITAL AND SHARE PREMIUM

SEC Newgate S.p.A.’s Ordinary shares are classified as equity. Share premium represents the amounts received 
in excess of the nominal value of the Ordinary shares less costs of the shares issued and is classified as equity.

P. DIVIDENDS

Dividends are recognized when they become legally payable, which is when they are approved for distribution. 
In the case of interim dividends to equity shareholders, this is when declared by the directors and paid. 

Q. TAXATION

The tax expense for the period comprises current and deferred tax. 

Current income tax

The current tax is based upon the taxable profit for the year together with adjustments, where necessary, in 
respect of prior periods, and calculated using tax rates that have been enacted or substantively enacted at 
the end of the financial year. Italian Corporate entities are subject to a corporate income tax (IRES) and to a 
regional production tax (IRAP).

Current tax is recognized in the Consolidated Income Statement, except to the extent that it relates to items 
recognized in other comprehensive income or directly in equity.

Current income tax assets and liabilities are measured at the amount expected to be recovered from or paid 
to the taxation authorities. The tax rates and tax laws used to compute the amount are those that are enacted 
at the reporting date in the countries where the Group operates and generates taxable income.

Deferred tax

Deferred  tax  assets  and  liabilities  are  recognized  where  the  carrying  amount  of  an  asset  or  liability  in  the 
Consolidated Statement of Financial Position differs from its tax base.

Deferred tax assets are recognised to the extent that the Group believes it is probable that future taxable 
profit will be available against which temporary timing differences and carry forward of unused tax credits/
losses can be utilised. 

The  amount  of  the  asset  or  liability  is  determined  using  tax  rates  that  have  been  enacted  or  substantively 
enacted by the reporting date and are expected to apply when the deferred tax liabilities/assets are settled/
recovered.

88

89

SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

1. Accounting policies (continued)

R. EMPLOYEE BENEFITS

Impairment of goodwill

The  only  form  of  post-employment  benefit  provided  to  staff  by  Group  companies  is  represented  by  Staff 
Termination Benefits “TFR”. In light of the amendments made to the relevant regulations by the “2007 Finance 
Act”  (law  no.  296  of  27  December  2006)  with  regard  to  enterprises  with  more  than  50  employees,  staff 
termination benefits are accounted for in accordance with the following rules:

 (i).  For defined benefit plans, as regards the portion of staff termination benefits accrued as at 31 

December 2006, through actuarial calculations which do not include the item related to future salary 
increases;

 (ii).  Lor defined contribution plans, as regards the portion of staff termination benefits accrued from 
1 January 2007, both in case of election of supplementary pension scheme, and in the event of 
allocation to the INPS Treasury Fund.

Staff termination benefits for Group companies with fewer than 50 employees are recognized in accordance 
with the regulations for defined benefit plans in accordance with IAS 19; liabilities are measured on an actuarial 
basis using the projected unit method and discounted at a rate equivalent to the current rate of return on a 
high-quality corporate bond of equivalent currency and term to the plan liabilities.

The carrying value of goodwill is subject to an impairment review both annually and when there are indications 
that the carrying value may not be recoverable, in accordance with accounting policies (h) stated above. 
The recoverable amounts of cash-generating units have been determined based on value-in-use calculations 
which require the use of estimates. See note 11 for further details.

Impairment of trade receivables

Management performs an assessment of the recoverability of debtors when evidence arises that demonstrates 
the collection is uncertain. Management periodically reassesses the adequacy of the allowance for doubtful 
debts in conjunction with its credit policy and discussions with each specific customer. Judgement is applied at 
the point where recoverability is deemed uncertain and thus when a provision is to be recognized (see note 16).

Fair value measurements and valuation processes

Some  of  the  Group’s  assets  and  liabilities  are  measured  at  fair  value  for  financial  reporting  purposes.  In 
estimating the fair value of an asset or a liability, the Group uses market observable data to the extent it is 
available (see note 10).

S. PROVISIONS

Useful lives of depreciable assets  

Provisions comprise liabilities where there is uncertainty about the timing of settlement, but where a reliable 
estimate can be made of the amount. 

Useful lives of depreciable assets are based on the expected utilization of each asset. Changes to estimates 
can result in significant variations in the carrying value and amounts charged to the Consolidated Statement 
of Comprehensive Income in specific periods (see notes 11 and 12). 

T. SHARE BASED PAYMENTS 

The  cost  of  stock  options,  together  with  the  corresponding  increase  in  shareholders’  equity,  is  recognized 
under personnel costs over the period in which the conditions relating to the achievement of objectives and 
/ or provision of the service are met. The cumulative costs recognized for these operations at the end of each 
year up to the vesting date are commensurate with the expiry of the vesting period and with the best estimate 
of the number of participating instruments that will actually mature. The cost or revenue in the Consolidated 
Income Statement for the year represents the change in the cumulative cost recorded at the beginning and 
end of the year.

Service or performance conditions are not taken into consideration when the fair value of the plan is defined 
at the grant date. However, the probability that these conditions will be satisfied in defining the best estimate 
of the number of capital instruments that will accrue is taken into account. Market conditions are reflected in 
the fair value at the grant date. Any other condition related to the plan, which does not involve an obligation 
of service, is not considered as a condition of vesting. The non-vesting conditions are reflected in the fair value 
of the plan and involve the immediate accounting of the cost of the plan, unless there are also conditions of 
service or performance.

U. CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS

Estimates and judgments are continually evaluated and are based on historical experience and other factors, 
including expectations of future events that are believed to be reasonable under the circumstances. The Group 
makes estimates and assumptions concerning the future. The resulting accounting estimates will, by definition, 
seldom equal the related actual results. Areas subject to estimation uncertainty and judgments that have a 
significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next 
financial year are combined and discussed below.

Employee benefits

For actuarial assumptions on severance indemnity refer to note 25. 

Lease liabilities 

Lease payments are discounted at the incremental borrowing rate where the interest rate implicit in the lease 
cannot be readily determined. To determine the incremental borrowing rate, the Group:

•  where possible, uses recent third-party financing received by the individual lessee as a starting point, 

adjusted to reflect changes in financing conditions since third party financing was received

•  uses a build-up approach that starts with a risk-free interest rate adjusted for credit risk for leases held by 

the Group, which does not have recent third party financing, and

•  makes adjustments specific to the lease, e.g. term, country, currency and security.

For further details on lease liabilities refer to note 23.

90

91

SEC Newgate S.p.A. - Annual Report 2019

2. Segmental reporting
Business segments 

The Board considers that the principal activity of the SEC Newgate Group constitutes one operating and one 
reporting  segment,  as  defined  under  IFRS  8.  Management  reviews  the  performance  of  the  SEC  Newgate 
Group by reference to total actual result against the total budgeted result in order to make strategic decisions.

Geographical segments

Services provided by Group entities located in each of the following countries are as follows:

Italy

United Kingdom

Belgium

Colombia

Spain

Poland

France

Germany

Australia

Hong Kong

China

Singapore

Abu Dhabi

Morocco

€’ 000

16,879 

9,111 

4,205 

4,052 

941 

965 

4,148 

674 

5,152 

651 

42 

431 

299 

 -   

2019

%

35%

19%

9%

9%

2%

2%

9%

1%

11%

1%

0%

1%

1%

0%

€’ 000

12,838

4,441

4,064

4,347

1,204

1,080

545

453

 -   

 -   

 -   

 -   

 -   

 -   

2018

%

44%

15%

14%

15%

4%

4%

2%

2%

0%

0%

0%

0%

0%

0%

No individual client sales were greater than 10% of Group revenue (2018: None). 

47,550

100%

28,972

100%

3. Revenue 

SEC Newgate S.p.A. - Annual Report 2019

The nature of services provided can vary significantly depending on the requirements of the customer. The 
Group provides a range of communications, public affairs and integrated services specialising in corporate 
and financial communications, consumer PR, investor relations, financial communications, B2B PR, public affairs, 
digital services, research, analytics and media planning and buying.

Services provided by Group entities has been split into the following categories:

Communications

Advocacy and public affairs

Integrated services

2019

€' 000

23,678

13,038

10,834

47,550 

Restated1

2018

€' 000

14,467

7,946

 6,559 

28,972 

1 As a result of the acquisition of Porta Communications Plc detailed in note 29, the Board has decided to report cost of sales and 
gross profit as a separate line item going forwards. This is to ensure consistent reporting across all group entities and as a result the 
comparative has been restated. Costs recharged to clients are now recorded within cost of sales. Costs recharged to clients at the 
same rate as the cost incurred were previously recorded in revenue (4,378 €’000). These costs have been reclassified to cost of sales.

Communications  and  public  relations  revenue  includes  services  relating  to  mergers  and  acquisitions,  crisis 
communications and planning, corporate positioning, consumer PR, IPOs, investor relations and media training 
to name a few.

Advocacy  and  public  affairs  revenue  relates  to  positioning  events  and  strategies,  policy  development, 
government relations and national and local government coverage amongst other services offered.

Integrated services revenue which includes research, innovation and digital relates to a number of services 
including  reputation  research,  advanced  modelling  and  analytics,  creative  design  and  concepts,  digital 
development and video animation and production.

The split of client based revenue as a percentage of Group revenue for the year was as follows:

Client based revenue

Europe

Australia & Oceania

South America

Asia

North America

Africa

€' 000

35,418 

4,914 

3,669 

2,232 

944 

373 

 2019

%

74%

10%

8%

5%

2%

1%

47,550

100%

92

93

SEC Newgate S.p.A. - Annual Report 2019

4.   Employees expenses

Wages, salaries and non-executive fees

Social security costs

Severance indemnity and pension contributions

Share based payments1

Other employment related welfare costs

2019

€' 000

 18,414 

 3,087 

 1,473 

 32 

 380 

2018

€' 000

10,059

1,924 

461

37 

79 

 23,386 

12,560

1On 28 of May 2018, the Board of Directors, in line with resolutions passed at the shareholders’ meeting on 27 October 2017, established 
a stock option plan for managers of the investee companies and the parent company. Stock option costs, previously included in ‘other 
employment related welfare costs’, of circa 32 €’000 (2018: 37 €’000) above have a corresponding tax impact of 8 €’000  
(2018: 9 €’000).

The average monthly number of employees during the year, including Executive Directors, was as follows:

2019

Number

2018

Number

Fee earners

Management

Administration

464

44

84

592

Salaries to key managers of the Group, including the Board of Directors’ fees, was:

Salaries of key managers

End of mandate allowance

2019

€' 000

 1,010 

 18 

 1,028 

250

28

49

327

2018

€' 000

3,611

45

3,656

Directors’ remuneration

31 December 2019

Executive Directors

Fiorenzo Tagliabue

Emma Kane1

Brian Tyson1

Anna Milito

Thomas Parker

Mark Glover1

Andrea Cornelli

Non-executive Directors

John Foley1

Luigi Roth

David Mathewson

Paola Bruno

31 December 2018

Executive Directors

Fiorenzo Tagliabue

Cesare Valli

Anna Milito

Thomas Parker

Mark Glover

Non-executive Directors

Luigi Roth

David Mathewson

Paola Bruno

SEC Newgate S.p.A. - Annual Report 2019

Fees and 
Salaries

Pension 
Contributions

Bonus Other benefits2

€' 000

€' 000

€' 000

€' 000

 145 

 152 

 124 

 76 

 140 

 160 

 5 

 11 

 38 

 34 

 35 

 920 

 23 

 7 

 4 

 29 

 -   

 -   

 -   

 -   

 1 

 -   

 -   

 -   

 -   

 -   

 -   

 25 

 -   

 -   

 -   

 -   

 -   

 -   

 64 

 25 

 -   

 1 

 -   

 -   

 -   

 -   

 -   

 -   

 -   

 -   

 -   

 1 

Fees and 
Salaries

Pension 
Contributions

Bonus Other benefits2

€' 000

€' 000

€' 000

€' 000

 145 

 202 

 65 

 139 

 216 

 42 

 34 

 34 

 877 

 23 

 97 

 26 

 -   

 -   

 -   

 -   

 -   

 146 

 -   

 -   

 -   

 40 

 38 

 -   

 -   

 -   

 78 

 -   

 -   

 -   

 -   

 -   

 -   

 -   

 -   

 -   

Total

€' 000

 168 

 160 

 128 

 105 

 165 

 160 

 5 

 11 

 39 

 34 

 35 

 1,010 

Total

€' 000

 168 

 299 

 91 

 179 

 254 

 42 

 34 

 34 

 1,101 

In the prior year key managers included  a  number  of  managers from  each  subsidiary,  however given the 
growth of the Group and the recent acquisition (see note 29) key managers who have the responsibility of 
directing the Group are now considered to be the Board of Directors seen below.

1 Remunerated in British pounds and Australian dollars, figures above have been translated into Euros at the year to date average 
exchange rate. 

2 Other benefits comprise of payments in respect of healthcare, life insurance and other similar benefits.

94

95

 
 
 
 
SEC Newgate S.p.A. - Annual Report 2019

5.   Service costs

Consulting

Internal Consulting and Directors

Overheads

Rental expenses

Services

 2019

€' 000

1,645

908

4,030

721

1,678

8,982

Restated1

2018

€' 000

1,488

1,105

1,688

1,287

1,181

6,749

7. Other operating costs

Impairment of trade receivables

Tax local

Other operating costs

Other operating income

Other operating charges

SEC Newgate S.p.A. - Annual Report 2019

2019

€' 000

243

139

1,004

(164)

49

1,271

Restated1

2018

€' 000

123

113

790

(733)

21

314

1As a result of the acquisition of Porta Communications Plc detailed in note 29, the Board has decided to report cost of sales and 
gross profit as a separate line item going forwards. This is to ensure consistent reporting across all group entities and as a result the 
comparative has been restated. Costs recharged to clients are now recorded within cost of sales. Costs recharged to clients at a 
different rate than the cost incurred were previously recorded in service costs (1,829 €’000). These costs have been reclassified to cost 
of sales.

Overheads principally comprise costs incurred with subcontractors in order to manage extraordinary workload 
activity  not  directly  provided  internally,  as  well  as  other  costs  such  as  utilities,  insurance,  subscriptions  and 
general office costs.

Services  comprise  professional  fees,  marketing  and  advertising,  travel  expenses,  phone  costs,  office 
maintenance expenses, car expenses and bank charges.

1As a result of the acquisition of Porta Communications Plc detailed in note 29, the Board has decided to report cost of sales and 
gross profit as a separate line item going forwards. This is to ensure consistent reporting across all group entities and as a result the 
comparative has been restated. Costs recharged to clients are now recorded within cost of sales. Costs recharged to clients at a 
different rate than the cost incurred were previously recorded in other operating costs (573 €’000). These costs have been reclassified 
to cost of sales.

Other operating costs include subscriptions, magazines, books and newspapers, consumption of materials.

Other operating income and charges in 2019 and 2018 are mainly generated by non-recurring adjustments 
and miscellaneous items. In 2018, other operating income includes an extraordinary income for 502 €’000 tax 
credit reimbursement on the investment made from SEC in an Artificial Intelligence project.

Tax local primarily includes chamber of trade costs and stamp duty taxes; the remaining costs comprise waste 
tax, motor vehicle tax and irrecoverable VAT.

6.   Depreciation and amortisation

Amortisation of intangible assets

Depreciation of tangible assets

2019

€' 000

95

2,059

2,154

2018

€' 000

118

142

260

8. Finance expense and finance income

Interest income on bank deposits

Dividend income 

Fair value gains on financial assets at fair value through profit or loss

Finance income

Interest expense

Interest on lease liabilities

Fair value losses on financial assets at fair value through profit or loss

Net foreign exchange loss

Finance expense

Net finance expense

96

97

2019

€' 000

2018

€' 000

68

1

119

188

337

265

 -   

127

729

541

-

11

86

97

151

-

43

1

195

98

SEC Newgate S.p.A. - Annual Report 2019

9. Taxation

Current tax charge

Deferred tax (credit)/charge

Total income tax charge

2019

€' 000

1,366

(95)

1,271
1,271

2018

€' 000

596

43

639

Deferred tax balances were as follows:

Deferred tax assets

Deferred tax liabilities

Notes

15

21

The activities of the Group are located across a number of geographical locations including Italy, UK, Spain, 
Germany,  Belgium,  Poland,  Columbia,  France,  Australia,  Hong  Kong,  China,  Singapore  and  Abu  Dhabi. 
Activities within Italy are subject to the two following corporate taxation regimes:

- IRES is the state tax which was levied at 24% of taxable income

- IRAP is a regional income tax, for which the standard rate is 3.9%, with certain local variations permitted.

The tax assessed for the year differs from the standard rate of tax in Italy at 24% (2018: 24%) for the reasons set 
out in the following table:

Profit before taxation on continuing activities

Income tax expense computed at the statutory tax rate on loss 
before taxation on all activities 

Temporary differences subject to tax @ 24.0%

Non-deductible expenses subject to tax @ 24.0%

Non-taxable incomes subject to tax @ 24.0%

Tax loss carry forward (use) subject to tax @ 24.0%

Tax loss carry forward (set-up) subject to tax @ 24.0%

Recovery of IRAP taxable amounts on IRES purposes subject to tax 
@ 24.0%

Tax incentives (tax allowance on retained earnings increases - ACE)

IRAP on Italian entities

Non-Italian jurisdictions tax rates reconciliation

Differences on non-Italian jurisdictions taxable loss

Total current income taxation

Deferred tax expense

Total tax charge for the year

2019

€' 000

1,271

(305)

(533)

(411)

31

254

(225)

7

17

(94)

(12)

-

(1,271)
(1,271)

-

(1,271)

2018

€' 000

2,211

(508)

(126)

(88)

240

120

-

11

33

(105)

(7)

(166)

(596)

(43)

(639)

SEC Newgate S.p.A. - Annual Report 2019

2019

€' 000

2,053

(224)

2019

€' 000

1,088

 95 

456

155

35

1,829

2018

€' 000

483

605

2018

€' 000

267

37

-

35

 -   

339

Movements in deferred tax balances during the year were as follows:

At 1 January

Recognised in income statement

Acquisition through business combination

Other movements

Translation differences

At 31 December

10. Financial instruments and risk management 

FINANCIAL INSTRUMENTS

Financial assets are classified on initial recognition and subsequently measured at amortised cost, fair value 
through other comprehensive income (OCI), or fair value through profit or loss depending on the purpose for 
which the asset was acquired. The Group has classified its financial investments (note 18) as fair value through 
profit or loss, its other investments (note 13) as fair value through OCI and all other financial assets are held at 
amortised cost.

Financial liabilities are classified as measured at amortised cost or fair value through profit or loss (FVTPL). A 
financial liability is classified as at FVTPL if it is classified as held-for-trading, it is a derivative or it is designated 
as such on initial recognition. 

Financial investment at fair value

IFRS 13 sets out the framework for determining the measurement of fair value and the disclosure of information 
relating to fair value measurement, when fair value measurements are required/used.

IFRS  13  requires  certain  disclosures  which  require  the  classification  of  assets  and  liabilities  measured  at  fair 
value  using  a  fair  value  hierarchy  that  reflects  the  significance  of  the  inputs  used  in  making  the  fair  value 
measurement.

The fair value used for evaluating the financial investments are based on quoted prices in an active market 
(level 1).  The Group has estimated relevant fair values on the basis of publicly available information from 
outside sources.

Other investments are designated as fair value through other comprehensive income and are shown at fair 
value with any movements in fair value taken to equity. On disposal, the cumulative gain or loss previously 
recognized in equity is included in the profit or loss for the year.

98

99

SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

10. Financial instruments and risk management (continued)

The Group’s financial assets and liabilities, as defined by IAS 32, are as follows:

FINANCIAL RISK MANAGEMENT 

Notes

13

14

15

2019

€’ 000

Fair

Value

 16 

 21 

Carrying

Value

 16 

 21 

 1,437 

 1,437 

Investments

Other financial assets

Other assets

Trade and other receivables

16, 17

 16,467 

 16,467 

Financial investments

Cash and cash equivalents

18

19

Financial assets 

Trade and other payables

20, 21

Lease liabilities

Provisions

Other non-current liabilities

Borrowings

Financial liabilities

23

24

26

2222

 280 

 6,138 

24,359

8,876

 8,468 

 1,645 

 5,344 

 280 

 6,138 

24,359

 8,876 

8,468

1,645

 5,344 

 14,878 
 14,878 

 14,878 
 14,878 

2018 

€’ 000

Fair

Value

 1,252 

 66 

 488 

 9,720 

 582 

 5,220 

17,329

 5,173 

 - 

 565 

 6,786 

 6,963 

Carrying

Value

 1,252 

 66 

 488 

 9,720 

 582 

 5,220 

17,329

 5,173 

 - 

 565 

 6,786 

 6,963 

39,211
39,211

39,211
39,211

19,487

19,487

Management have assessed that the fair value of cash and short term deposits, trade receivables, trade 
payables, bank overdrafts and other current liabilities approximate to their carrying amounts as those items 
have short term maturities.

Maturity profile of financial liabilities

Due in six months or less

Due between six months and 1 year

Due between 1 year and 2 years

Due between 2 and 5 years

Due in 5 years or more

2019

€' 000

13,221

2,609

3,741

16,041

3,599

39,211

2018

€' 000

7,132

977

4,905

1,664

4,809

19,487

The Group’s activities expose it to a variety of financial risks and those activities involve the analysis, evaluation, 
acceptance and management of some degree of risk or combination of risks. Taking risk is core to the financial 
business, and the operational risks are an inevitable consequence of being in business. The Group’s aim is 
therefore to achieve an appropriate balance between risk and return and minimise potential adverse effects 
on the Group’s financial performance.

The  Group’s  risk  management  policies  are  designed  to  identify  and  analyse  these  risks,  to  set  appropriate 
risk limits and controls, and to monitor the risks and adherence to limits by means of reliable and up-todate 
information systems. The Group regularly reviews its risk management policies and systems to reflect changes 
in markets, products and emerging best practice.

Risk management is carried out by the Board of Directors. The Board is responsible for the identification of the 
major business risks faced by the Group and for determining the appropriate courses of action to manage those 
risks. The most important types of risk are credit risk, liquidity risk, and market risk. Market risk includes currency 
risk, interest rate and other price risk. 

Credit risk 

Credit risk is the risk of financial loss to the Group if a client or counterparty to a financial instrument fails to meet 
its contractual obligation and arises principally from the Group’s trade receivables. As at 31 December 2019 the 
Group had amounts due from sixteen major customers amounting to 20% (2018: ten amounting to 20%) of the trade 
receivables balance.

The Group is exposed to credit risk in respect of these balances such that, if one or more of these customers encounters 
financial difficulties, this could materially and adversely affect the Group’s financial results. Management addresses 
the Group’s exposure to credit risk by assessing the credit rating of new customers prior to entering contracts and by 
entering contracts with customers on agreed terms. Management consider all relevant facts and circumstances, 
including past experiences with a customer or customer class when assessing the credit risk of clients. See accounting 
policy (k) for details on the impairment methodology of trade receivables. The maximum exposure to credit risk at 
the reporting date is the carrying value of each class of financial assets disclosed above.Management reviews the 
recoverability of trade receivables regularly and based on this analysis a provision for trade receivables is recognised 
to cover any expected credit loss. Details of exposure to trade receivables is given in note 16. 

Liquidity risk

 Liquidity risk is the risk that the Group is unable to meet its payment obligations associated with its financial liabilities 
when they fall due.The Group’s policy is to ensure that it will always have sufficient cash to allow it to meet its liabilities 
when they become due. To achieve this, the Group finances its operations through a mix of equity and borrowings. 
The Group’s objective is to provide funding for future growth and to achieve a balance between continuity and 
flexibility through its bank facilities and future intergroup loans.

The Board receives cash flow projections on a regular basis as well as information regarding cash balances. At the 
end of the financial year, these projections indicated that the Group is expected to have sufficient liquid resources 
to meet its obligations under all reasonably expected circumstances. 

Market risk 

(a) Currency translation risk

The Group’s subsidiaries operate in Europe, Australia, Singapore, Hong Kong, Columbia, Poland and Abu Dhabi and 
revenues and expenses are denominated in Euro (EUR), Pound Sterling (GBP), Australian Dollar (AUD), Singapore 
Dollar (SGD), Hong Kong Dollar (HKD), United Arab Emirates Dirham (AED), Colombian Peso (COP), Polish Zloty (PLN) 
and United States Dollar (USD). The Group’s Euro (EUR) Consolidated Statement of Financial Position is not protected 
from movements in the exchange rate between these currencies and Euros. The overall exposure to foreign currency 
risk is considered by management to be low. 

100

101

SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

10. Financial instruments and risk management (continued)

FINANCIAL RISK MANAGEMENT (continued)

The following table demonstrates the sensitivity to reasonable possible change in significant currencies to the 
Group such as GBP, AUD, SGD, HKD, AED, COP, PLN and USD to EUR exchange rates, with all other variables 
held  constant.  The  impact  on  the  Group  profit  before  tax  is  due  to  changes  in  the  fair  value  of  monetary 
assets and liabilities. The Group exposure to possible changes in all other foreign exchange currencies is not 
deemed material.

Effect on profit before tax

British Pound

Australian Dollar

Singapore Dollar

Hong Kong Dollar

UAE Dirham

Colombian Peso

Polish Zloty

Chinese Yuan

US Dollar

Effect on equity

British Pound

Australian Dollar

Singapore Dollar

Hong Kong Dollar

UAE Dirham

Colombian Peso

Polish Zloty

Chinese Yuan

US Dollar

(b) Interest rate risk

+5%

€' 000

(56)

55

2

(8)

1

6

4

1

19

+5%

€' 000

1,311

78

61

7

8

12

7

(2)

29

2019

-5%

€' 000

56

(55)

(2)

8

(1)

(6)

(4)

(1)

(19)

2019

-5%

€' 000

(1,311)

(78)

(61)

(7)

(8)

(12)

(7)

2

(29)

SEC Newgate Group has previously been funded through borrowings from UBS (Italy) S.p.A., Deutsche Bank S.p.A., 
Unicredit S.p.A., BPM Banco Popolare di Milano, Carige. Please refer to note 22 for details of the facilities including 
interest rates, repayment dates and repayment terms.

Capital Management

The capital structure of the Group comprises the equity attributable to equity holders of the parent company, which 
includes issued share capital, reserves and retained earnings. Quantitative data on these is set out in the Consolidated  
Statement of Changes in Equity.

The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going 
concern in order to provide returns for shareholders and benefits for other stakeholders and to maintain an 
optimal capital structure to reduce the cost of capital. In order to maintain or adjust the capital structure, the 
Group may adjust the amount of dividends paid to shareholders, return capital to shareholders, issue new 
shares or sell assets to reduce debt.

11. Intangible assets

Cost

At 1 January 2018

Additions in the year

At 31 December 2018

Additions in the year

Acquisition through business combination

Disposals in the year

Translation differences

At 31 December 2019

Depreciation

At 1 January 2018

Charge for the year

At 31 December 2018

Charge for the year

Acquisition through business combination

Eliminated on disposal

Translation differences

At 31 December 2019

Net book Value

At 1 January 2018

At 31 December 2018

At 31 December 2019

Goodwill

Websites, software 
and licences

€’ 000

9,205

5,154

 14,359 

14,995 

-   

-   

-   

€’ 000

322

1,176

 1,498 

94 

568 

(4)

 37 

Total

€’ 000

9,527

6,330

 15,857 

 15,089 

 568 

(4)

37 

 29,354 

 2,193 

 31,547 

-   

-   

-   

-   

-   

-   

-   

-   

9,205

 14,359 

 29,354 

(125)

(118)

(243)

(95)

(417)

4 

(28)

(779)

197

 1,255 

 1,414 

(125)

(118)

(243)

(95)

(417)

4 

(28)

(779)

9,402

 15,614 

 30,768 

Refer to note 29 for details of business acquisitions during the year.

102

103

SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

11. Intangible assets (continued)

IMPAIRMENT TESTING FOR CASH-GENERATING UNITS CONTAINING GOODWILL

For the purpose of impairment testing, the aggregate carrying amount of goodwill is allocated to each cash 
generating unit (CGU). Management identifies each subsidiary as a single CGU. The carrying value of goodwill 
is compared to the net present value of future cash flows derived from the underlying assets for each CGU. 

The information required by paragraph 134 of IAS 36 is provided below. The recoverable amount of each 
CGU has been verified by comparing its net assets carrying amount to its value in use calculated using the 
Discounted Cash Flow method. The main assumptions for determining the value in use are reported below:

The aggregate carrying amount of goodwill is allocated to each CGU as follows:

ACH Sec Global (previously known as ACH Cambre SL)

CLAI SAS

Cambre Associates SA

Kohl PR & Partners GMBH

Martis Consulting Sp. z o.o.

Newington Communications Limited1

Sec & Partners S.r.l.

SEC+Latam Communications Estrategica SAS

Newgate Communications Pty Limited 

Newington Communications Limited

Newgate Communications (HK) Limited 

21:12 CommunicationsLimited

Newgate Communications (Singapore) Pte. Ltd

Newgate CommunicationsFZ-LLC 

CLAI SAS (local ledger goodwill)2

Martis Consulting Sp. z o.o. (local ledger goodwill)

Entity acquired

2014

2018

2013

2015

2017

2016

2014

2017

2019

2019

2019

2019

2019

2019

N/A

N/A

2019

€' 000

492

5,010

1,548

761

1,196

2,058

100

2,143

8,235

4,411

976

713

617

43

418

1

Sec & Partners S.r.l. (local ledger goodwill)

 N/A 

 632 

2018

€' 000

492

5,010

1,548

761

1,196

2,058

100

2,143

 -   

 -   

 -   

 -   

 -   

 -   

418

1

 632 

 29,354 

 14,359 

1Goodwill relating to the Newington acquisition of 1,806 €’000 in 2016 was revised to 2,058 €’000 in 2017 based on the second earn-
out. 

2Additions in 2018 also included local goodwill in CLAI of 418 €’000 resulting from a previous acquisition. 

Additions in 2014 also included goodwill in ACH of 275 €’000 resulting from a previous merger . This was fully 
impaired in 2018.

Average market rate

Discount rate

ACH

8.8%

6.4%

CLA

8.8%

5.3%

CAM

8.8%

5.5%

KOHL

8.8%

5.5%

Average market rate

Discount rate

SEC-L

8.8%

15.6%

NGAS

NGCL

NGHK

8.8%

7.8%

8.8%

8.2%

8.8%

8.7%

MRT

8.8%

8.0%

2112

8.8%

8.2%

NEW

8.8%

8.2%

SEC-P

8.8%

8.2%

NGSN

8.8%

8.4%

NGAD

8.8%

48.6%

The discount rate has been determined on the basis of market information on the cost of money and the 
specific risk of the industry. In particular, the Group used a methodology to determine the discount rate which 
considered the average capital structure of a group of comparable companies.   

The recoverable amount of CGUs has been determined by utilizing cash flow forecasts based on the 2020 to 
2024 five year plan approved by management, on the basis of the results attained in previous years as well as 
management expectations regarding future trends in the public relations market. At the end of the five-year 
projected cash flow period, a terminal value was estimated in order to reflect the value of the CGUs in future 
years. The terminal values were calculated as a perpetuity at the same growth rate as described above and 
represent the present value, in the last year of the forecast, of all future perpetual cash flows. The impairment 
test performed as of the balance sheet date resulted in a recoverable value greater than the carrying amount 
(net operating assets) of the above-mentioned CGUs.

Acquisition of SEC Latam is subject to an earn-out based on company EBITDA over three years (2018 – 2019 - 
2020); total consideration for the acquisition of the 51% share of the company has been calculated based on 
conservative and reasonable estimates, consequently an earn-out liability for 408 €’000 was accrued as of 31 
December 2019 (see note 24 and note 26). The final total consideration is subject to uncertainty and depends 
on the company performance over the ongoing financial year. 

Acquisition of CLAI is subject to an earn out based on company EBITDA over seven years (2019 - 2020 - 2021 
- 2022 - 2023 - 2024- 2025); SEC holds preferred shares in Clai that represent the 10% of the share capital that 
allow 50% + 0.1 voting rights and a set of options allows SEC Newgate to escalate to 100% of Clai within the 
end of the earn out period; total consideration for the acquisition of 100% share of the company has been 
calculated based on conservative and reasonable estimates, consequently an earn-out liability for 5,962 €’000 
was accrued as of 31 December 2019 (see note 24 and note 26). The final total consideration is subject to 
uncertainty and depends on the company performance over the ongoing financial year. 

104

105

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Acquisition through business combination

4,049 

1,549 

SEC Newgate S.p.A. - Annual Report 2019

12. Tangible Assets

Cost

At 1 January 2018

Additions in the year

Acquisition through business combination

Disposals in the year

At 31 December 2018

Adjustment on transition to IFRS 16

Additions in the year

Transfers between categories

Disposals in the year

Revaluation increase

Translation differences

At 31 December 2019

Leasehold 
property

Leasehold 
improvements

Equipment

Furniture and 
fittings

€' 000

€' 000

€' 000

€' 000

-   

-

-

-

-   

5,375 

68 

379 

325 

-

(1)

703 

-   

351 

161 

14 

107 

-

282 

143 

75 

713 

113 

Total

€' 000

1,307 

453 

260 

(77)

1,943 

5,749 

823 

6,779 

767 

114 

153 

(76)

958 

231 

329 

468 

-   

-   

56 

194 

-   

(557)

(162)

-   

 67 

-   

 29 

(113)

-   

16 

-   

 32 

(703)

56 

322 

(106)

(15)

(67)

-

(188)

(134)

(537)

(62)

159 

(23)

(561)

(68)

(136)

76

(894)

(142)

(203)

76

(689)

(1,163)

(189)

(2,059)

(348)

(2,904)

62 

(18)

(22)

-   

289 

(148)

-   

-   

(53)

-   

148 

(50)

(2,660)

(1,336)

(785)

(1,204)

(5,985)

152

417

777

55

94

408

207

269

717

412

780

8,984

-

-

7,082

106

Depreciation

At 1 January 2018

Charge for the year

Acquisition through business combination

Eliminated on disposal

At 31 December 2018

Charge for the year

-

-

-

-

-

(1,614)

(227)

(59)

-

-

(286)

(122)

Acquisition through business combination

(993)

(1,026)

Transfers between categories

Eliminated on disposal

Translation differences

At 31 December 2019

Net book value

At 1 January 2018

At 31 December 2018

At 31 December 2019

SEC Newgate S.p.A. - Annual Report 2019

Included in the amounts above are the following in relation to right-of-use assets:

Leasehold property

Leasehold improvements

Equipment

Furniture and fittings

Depreciation charge for the year

Net book value 

2019

€' 000

1,594

31

41

59

1,725

2018

€' 000

 -   

 -   

 -   

 -   

 -   

2019

€' 000

7,082 

47 

87 

206 

7,422

2018

€' 000

 -   

 -   

 -   

 -   

 -   

Additions to the right-of-use assets during the year were 68 € ‘000.

Amounts included in revaluations above relates to an adjustment to office leases recognised under IFRS 16. 
See note 23 for the lease liability revaluation.

For further details on the adoption of IFRS 16 on 1 January 2019, please refer to note 33.

Owned

by

Porta Communications Plc

SEC Newgate

Sec & Partners S.r.l.

SEC Newgate

Other equity investments

Ownership

%

16.9

95.0

-

2019

€' 000

 -   

5

 11 

16 

2018

€' 000

 1,245 

5

 2 

 1,252 

In September 2019, the entire share capital of Porta Communications PLC (Porta) was acquired by SEC Newgate 
S.p.A. As a result, Porta and all of its subsidiaries have been consolidated into the SEC Newgate group financial 
statements. For further details please refer to note 29.

14. Other financial assets

Rental deposits

Other financial investments

2019

€' 000

21

-

21

2018

€' 000

56

10

66

Rental deposits include bank deposits to guarantee office leases. Rental deposits directly held by the landlord 
can be found in note 15.

107

9,742 

2,113 

1,193 

1,921 

14,969 

13. Investments

 
 
 
SEC Newgate S.p.A. - Annual Report 2019

15. Other assets

Deferred tax assets

Rental deposits

Directors benefits

2019

€' 000

2,053 

1,076 

361 

3,490 

2018

€' 000

483 

149 

339 

971 

Director benefits is the asset coverage provided by an external insurance company in order to fulfil the end of 
mandate obligations for a Board Director (see note 26). 

16. Trade receivables

Trade receivables

Less: provision for impairment

 2019

€' 000

15,685

(591)

15,094

2018

€' 000

10,063 

(433)

9,630 

Management considers that the carrying amount of trade receivables approximates to their fair values due 
to their short-term nature. 

A summary of trade receivables, excluding impaired balances, categorised by due date for payment is as 
follows: 

Neither past due nor impaired

Past due but not impaired:

Past due up to 3 months

Past due more than 3 months not more than 6 months

Past due more than 6 months not more than 1 year

Past due more than 1 year

2019

€' 000

6,874

6,466

680

357

717

15,094

2018

€' 000

5,603 

2,283 

219 

620 

905 

9,630 

The following analysis was made in order to estimate unexpected credit losses:

Expected credit loss rate

Estimated carrying value amount at default (€’000)

Lifetime ECL (€’000)

Maturity analysis (Days)

0 - 365

365 -730

730 - 1826

1,826

0%

 -   

 -   

30%

443   

 -  133

70%

224   

 157   

80%

391

313   

SEC Newgate S.p.A. - Annual Report 2019

The movement on impairment for the year in respect of trade receivables was as follows:

At 1 January

Provision made during the year

Acquired on business combinations

Amounts written off during the year 

Amounts recovered during the year

Translation differences

At 31 December

17. Other receivables

Accrued income 

Prepayments

Tax on income

VAT receivable

Other receivables

2019

€' 000

433 

126 

131 

(2)

(106)

9 

591 

2019

€' 000

1,373

1,915

478

574

222

4,562

 2018

€' 000

365

123

-

(55)

-

-

433

2018

€' 000

90

520

503

41

668

1,822

Management considers that the carrying amount of other receivables approximates to their fair values due 
to their short-term nature.

In 2018, other receivables included tax credits receivable of 502 €’000 relating to the development of artificial 
intelligence software by SEC Newgate. There is no such receivable in 2019.

108

109

SEC Newgate S.p.A. - Annual Report 2019

18. Financial Investments

UBS S.A. investment

19. Cash and cash equivalents

2019

€' 000

280 

2018

€' 000

583 

Cash at bank and in hand

Restricted cash

SEC Newgate S.p.A. - Annual Report 2019

 2019

€' 000

5,817

321

6,138

2018

€' 000

5,220

 -   

5,220

The table below provides an analysis of financial instruments that are initially recognised at fair value (level 1) 
based on the degree to which the fair value is observable.

Level  1  fair  value  measurements  are  those  derived  from  quoted  prices  (unadjusted)  in  active  markets  for 
identical assets or liabilities.

2019

Bonds

Equities

Other

Investments

2018

Bonds

Equities

Other

Investments

Purchase 
cost

Fair value 
against P&L

€' 000

170 

-   

-   

170 

€' 000

280 

-   

-   

280 

Accrued 
interest

€' 000

-   

-   

-   

-   

Purchase 
cost

Fair value 
against P&L

Accrued 
interest

€' 000

€' 000

€' 000

 63 

 458 

 30 

 551 

 59 

 500 

 24 

 583 

 -   

 -   

 -   

 -   

At 1 January 2018

Acquisitions

Disposals during the year

Changes in fair value

At 31 December 2018

Acquisitions

Disposals during the year

Changes in fair value

At 31 December 2019

Debt 
securities

€' 000

53 

-   

(53)

-   

-   

-   

-   

-   

Equities

€' 000

-   

-   

-   

-   

-   

-   

-   

-   

-   

Funds

€' 000

1,068 

-   

(461)

(24)

583 

-   

(379)

76 

280 

Loans

€' 000

-   

-   

-   

-   

-   

-   

-   

-   

-   

Total

€' 000

280 

-   

-   

280 

Total

€' 000

 59 

 500 

 24 

 583 

Total

€' 000

1,121 

-   

(514)

(24)

583 

-   

(379)

76 

280 

Cash at bank and in hand are included in cash and cash equivalents disclosed above and in the Consolidated 
Statement of Cash Flows. These balances have an original maturity of 90 days or less. 

The  restricted  cash  deposits  above  are  restricted  cash  amounts  and  are  included  within  cash  and  cash 
equivalents disclosed above and in the Consolidated Statement of Cash Flows. These deposits are subject to 
restrictions and therefore not available for general use by the Group.

20. Trade payables

Trade payables

21. Other payables

Accrued expenses

Income received in advance

Employee and payroll-related liabilities

Government institutions

Tax on income

Deferred tax liabilities

VAT payable

Other payables

2019

€' 000

7,462 

2018

€' 000

4,953 

 2019

€' 000

1,414

1,412

2,699

368

397

224

1,466

1,419

9,399

Restated1

2018

€' 000

220

1

1,507

367

191

(605)

349

709

2,739

1Deferred tax liabilities have been disclosed as a separate line item. This was previously included within tax on income. 

Management  considers  that  the  carrying  amount  of  other  payables  approximates  to  their  fair  values  due  
to their short-term nature.

Other payables includes 142 €’000 (2018: 142 €’000) due to a director of SEC and Partners.

110

111

SEC Newgate S.p.A. - Annual Report 2019

22. Borrowings

This note provides information about the contractual terms of the Group’s interest-bearing loans and borrowings, 
which are measured at amortised cost. The Group has both long-term borrowings in order to fund business 
acquisitions and short-term credit facilities for working capital requirements.

DETAILS OF BANK LOANS

SEC Newgate S.p.A. - Annual Report 2019

Deutsche Bank

Banco Popolare di Milano

Unicredit

Carige

KBC Bank

Bankinter

Itau Corpbanca 

National Westminster Bank PLC

Banco Colpatria Red Multibanca SA

Total loans 

Interest payable 

Total current liabilities

UBS

Deutsche Bank

Banco Popolare di Milano

Unicredit

Carige

Hawk Investment Holdings 

Retro Grand Limited

Total non-current liabilities

Total borrowings

2019

€' 000

784 

57 

919 

401 

141 

100 

2 

-  

-  

2,404 

 43 

2,447 

1,762 

2,242 

-  

3,275 

-  

4,703 

449 

12,431 

14,878 

2018

€' 000

 459 

 199 

 1,031 

 391 

 88 

 81 

 -   

 33 

 50 

 2,332 

 39 

 2,371 

 1,762 

 56 

 200 

 2,173 

 401 

 -   

 -   

 4,592 

 6,963 

UBS (Italy) S.p.A

Deutsche Bank

Deutsche Bank

Banco Popolare di 
Milano

Unicredit

Unicredit

Carige

KBC Bank

KBC Bank

KBC Bank

EUR

EUR

EUR

EUR

EUR

EUR

EUR

EUR

EUR

EUR

Currency Outstanding 
€'000

Total 
facility 
€'000

Interest rate Maturity date

Repayment 
term

Security

 1,762 

 1,762 

 Euribor +1.25%   Open ended 

 Open 
ended 

Pledge on Silvia 
Anna Mazzucca 
financial 
instruments

 56 

 1,000 

 Euribor +1%  March 2020

 Monthly 

 2,970 

 3,000  Euribor 3 months 
+ 1.7%

November 
2023

 Every three 
months 

 43 

 1,000 

1.1% February 2020

 Monthly 

 200 

 1,000 

1.2%

 3,966 

 4,000  Euribor 3 months 
+1.95% 

 401 

 1,000 

1.4%

December 
2020

March 2025

December 
2020

 Monthly 

 Three 
months 

 Every six 
months 

 29 

 42 

 70 

 29 

 42 

 70 

0.95%

July 2020

 Monthly 

0.95% October 2020

 Monthly 

0.95%

December 
2020

 Monthly 

None

None

None

None

None

None

None

None

None

None

Itau Corpbanca 

COP

 2 

 54 

DTF + 9.5% March 2020

 Monthly 

DETAILS OF OTHER BORROWINGS

Currency Type of 

borrowing

Carrying amount 
€'000

Face 
Value 
€'000

Interest rate Maturity date Repayment term

Hawk Investment 
Holdings 

GBP

Retro Grand

GBP

Deep 
Discounted 
bond

Convertible 
loan

 5,673 

 4,703 

5.87% 14 April 2023

 449 

 449 

0% 10 April 2024

Lump sum at 
maturity date

Lump sum at 
maturity date

112

113

SEC Newgate S.p.A. - Annual Report 2019

22. Borrowings (continued)

DETAILS OF OTHER BORROWINGS (continued)

23. Leases

Further details of the above loans can be found below:

This note provides information for leases where the group is a lessee.

a.  UBS (Italy) S.p.A. -  an open-ended revolving credit facility of 1,762 € ‘000 was obtained during the year 

ended 31 December 2013 at an interest rate of Euribor 12 month plus a margin of 1.25 per cent.

b.  Deutsche Bank S.p.A. - a loan of 1,000 € ‘000 at an interest rate of 1-month Euribor plus a margin of 1,00 

per cent. Repayments are on a monthly basis between April 2017 and March 2020.

c.  Deutsche Bank S.p.A - new of 3,000 € ‘000 was obtained during 2019 at an interest rate of Euribor 3 

months repayable every three months between November 2019 and November 2023.

Lease liabilities

Current

Non-current

SEC Newgate S.p.A. - Annual Report 2019

 2019

€'000

 2,861 

 5,607 

8,468 

2018

€'000

 -   

 -   

-

d.   BPM Banco Popolare di Milano - a loan of 1,000 € ‘000 at an interest rate of 1,1% repayable in monthly 

instalments between February 2016 and February 2020.

Additions  and  carrying  amount  for  right-of-use  assets  included  in  the  Consolidated  Statement  of  Financial 
Position has been disclosed in note 12. 

e.   Unicredit S.p.A -a loan of 1,000 € ‘000 at an interest rate of 1.2% repayable every six months between 

June 2016 and December 2020.

f.  Unicredit S.p.A - a loan of 4,000 € ‘000 was obtained during 2019 at an interest rate of Euribor 3 months 

repayable every three months between October 2019 and March 2025.

Depreciation charged on right-of-use assets in the Consolidated Statement of Comprehensive Income has also 
been disclosed in note 12. The Consolidated Statement of Comprehensive Income also shows the following 
amounts relating to leases:

g.   Carige - a loan of 1,000 € ‘000 at an interest rate of 1.20% with instalments payable every six months 

between December 2018 and January 2021

Interest expense

Expense relating to short-term leases

h.   KBC bank - a loan of 29 € ‘000 at an interest rate of 0.95% repayable monthly until July 2020.

Expense relating to leases of low value assets

i.  KBC bank - a loan of 42 € ‘000 at an interest rate of 0.95% repayable monthly until October 2020.

j. 

 KBC bank - a loan of 70 € ‘000 at an interest rate of 0.95% repayable monthly until December 2020.

k.   Itau Corpbanca - a revolving credit facility of 54 € ‘000 at an interest rate of DTF+9.5% repayable 

monthly until March 2020.

l. 

 Hawk Investment Holdings - a deep discounted bond with an effective interest rate of 5.87% repayable 
in April 2023 with a redemption amount of £4,841,748.

m. Retro Grand - a convertible loan at 0% interest of £383,600 repayable in April 2024.

Total cash outflows for leases can be found as a separate line item in the Consolidated Statement of Cash 
Flows.

Maturity profile of lease liabilities

Due in six months or less

Due between six months and 1 year

Due between 1 year and 2 years

Due between 2 and 5 years

Due in 5 years or more

 2019

€'000

1,405

1,456

2,268

1,879

1,460

8,468

 2018

€'000

-

-

-

-

-

-

114

115

 2019

€'000

265 

20 

2 

2018

€'000

 -   

 -   

 -   

SEC Newgate S.p.A. - Annual Report 2019

24. Provisions

Earn out provisions

The current earn out provision relates to SEC Latam and CLAI. 

25. Employee benefits

Severance indemnity

 2019

€'000

 1,645 

2019

€'000

 2,013 

2018

€'000

 565 

2018

€'000

 1,950 

The liability represents the amount for future severance payments to employees. Movements relating to the 
severance indemnity provision can be found below:

At 1 January 2018

Service cost

Net interest

Benefit paid

Actuarial loss

Additions through business combinations

At 31 December 2018

Service cost

Net interest

Benefit paid

Actuarial gain

Translation differences

At 31 December 2019

€' 000

 1,680 

 228 

 21 

  (73) 

  (1) 

94

1,950

 97 

 29 

(196) 

 133 

 -   

 2,013 

26. Other non-current liabilities

Directors benefits 

Earn out liability

Dilapidation provisions

Other non-current liabilities

SEC Newgate S.p.A. - Annual Report 2019

2019

€'000

 397 

 4,754 

 293 

 193 

 5,637 

2018

€'000

 375 

 6,411 

 -   

 17 

 6,803 

Directors benefits above relates to an obligation that SEC Newgate S.p.A. has for the end of mandate allowance 
in relation to a Board Director. This obligation is covered by an insurance asset (see note 15).

The non-current earn out provision relates to the acquisitions of SEC Latam and CLAI.

Other non-current liabilities relates to a long service leave accrual required by certain Australian states and 
territories for long serving employees.

27. Share capital

AUTHORISED, ISSUED AND FULLY PAID CAPITAL

At 31 December 2019

Ordinary shares of 0.10 EUR each

At 31 December 2018

Ordinary shares of 0.10 EUR each

Number 

€

 24,250,907 

 2,425,090.70 

Number 

€

 13,502,533 

 1,350,253.30 

All  shares  are  fully  issued  and  paid  up.  The  ordinary  shareholders  are  then  entitled  to  receive  dividends  in 
proportion to their percentage ownership in the Company.

On 17 July 2018 (closed on the 3rd August 2018), SEC Newgate issued 1,280,558 Ordinary shares of 0.10 EUR 
each  following  the  announcement  of  a  shareholder  offer  and  placing  made.  On  3  September  2019,  SEC 
Newgate issued 10,748,374 ordinary shares as detailed:

(a)  4,755,162 ordinary shares for a total value of  €4,837,902, were issued in exchange for the 420,810,829 shares 
of Porta Communications Plc. Per the Scheme of Arrangement a ratio of 1 newly issued share for each 
88.495575 shares of Porta Communications Plc was agreed;

(b)  5,993,212 ordinary shares for a total value of €6,097,494, were issued in exchange for the 530,372,743 shares 
of Porta Communications Plc held by Retro Grand Limited at the date of execution of the capital increase, 
following the conversion of a convertible loan currently owned by Retro Grand Limited;

The  Transaction  was  carried  out  by  means  of  a  Scheme  of  Arrangement  as  provided  for  in  Part  26  of  the 
Companies Act 2006 of the United Kingdom to acquire Porta Communications Plc.

116

117

SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

27. Share capital (continued)

28. Reserves

AUTHORISED, ISSUED AND FULLY PAID CAPITAL (continued)

The movement in Ordinary shares for the year reconciles as follows:

The following table describes the nature of each reserve:

 2019

€'000

12,456 

148 

(3,076)

6,222

15,750 

Restated1

2018

€'000

3,741 

58 

(2,030)

6,913 

8,682

At 1 January 2018

Additions during the year

At 31 December 2018

Additions during the year

At 31 December 2019

EARNINGS PER SHARE

Number 

 12,221,975 

 1,280,558 

€

 1,222,197.50 

 128,055.80 

 13,502,533 

 1,350,253.30 

 10,748,374 

 1,074,837.40 

 24,250,907 

 2,425,090.70 

Share premium reserve

Legal reserve

Revaluation reserve

Retained earnings

The basic and diluted earnings per share are determined by dividing the profit attributable to the equity 
holders of the parent by the number of shares outstanding during the period. Earnings per share, basic, is 
determined as follows: 

2019

2018

1The prior year comparative has been restated to ensure that both the legal reserve and retained earnings agrees to the carry forward 
position stated in the Consolidated Statement of Changes in Equity.

(Loss)/profit for the year attributable to owners of the company

(€99,000)

€1,232,000

Share premium reserves

Weighted average number of shares

Earnings per share, basic

17,036,245

13,502,533

(€0.006)

€0.091

On 9 June 2016 the General Assembly resolved to issue a maximum of 134,000 shares to be assigned to WH Ireland 
Limited as a warrant, and a maximum of 675,000 shares as part of a stock grant plan to the employees.  

On  28  March  2018,  the  Board  of  Directors,  in  line  with  resolutions  passed  at  the  shareholders’  meeting  on 
27 October 2017, established a stock option plan for managers of the investee companies and the parent 
company. A maximum of 480,000 shares could be issued.

As of today, neither warrant nor stock grant plan were subscribed, however the potential additional shares should 
be considered as dilutive instruments. Earnings per share, diluted, is determined as follows:

At 1 January 2018

New issues during the year

Issue costs

At 31 December 2018

New issues during the year

Issue costs

At 31 December 2019

€’000

 2,627 

 1,261 

  (147) 

 3,741 

 9,861 

  (1,146) 

 12,456 

Profit for the year attributable to owners of the company

(€99,000)

€1,232,000

Weighted average number of shares

Earnings per share, diluted

 18,325,245 

 14,791,533 

(€0.005)

€0.083

On 3 September 2019, SEC Newgate S.p.A issued 10,748,374 Ordinary shares as detailed in note 27. The fair 
value of consideration paid resulted in share premium of 9,861 €’000. The company incurred issue costs of 1,146 
€’000 in relation to the issue of shares which has been deducted from share premium in the year.

2019

Restated1

2018

On 17 July 2018, SEC Newgate S.p.A issued 1,280,558 Ordinary shares for proceeds in excess of the nominal 
value by 1,261 €’000. The company incurred issue costs of 147 €’000 (net of taxes) in relation to the issue of 
shares which has been deducted from share premium in the year.

1The prior year comparative has been updated to include the potential 480,000 shares that could be issued as a result of the stock 
option plan granted in 2018 as mentioned above.

118

119

SEC Newgate S.p.A. - Annual Report 2019

28. Reserves(continued)

Legal reserve

This reserve is required by law, and is not distributable.

Revaluation reserve

Gains/losses arising on financial assets classified as FVOCI, actuarial evaluation on pension allowance and 
exchange rates differences.

Retained earnings

Retained earnings includes all current and prior period net gains and losses attributable to the owners of the 
company which are not recognised elsewhere. This includes a Stock Option reserve dedicated to the managers 
of the subsidiaries and the parent company.

29. Interests in subsidiaries

SUMMARY OF ACQUISITIONS

Acquisitions over the two-year period are as follows:

•  In November 2018, SEC Newgate acquired 10% of the share capital of CLAI SAS.

•  In  September  2019,  SEC  Newgate,  who  previously  held  16.9%  of  Porta  Communications  Plc  (Porta), 
purchased the remaining share capital resulting in 100% ownership of Porta. As a result, SEC Newgate, also 
indirectly controls the subsidiaries of Porta which have been consolidated at year end.

The consideration transferred consists entirely of SEC issuing equity interests to Porta shareholders calculated 
at the fair value of the SEC equity interests transferred. On 3 September 2019, 420,810,829 Porta shares were 
exchanged  at  a  rate  of  88.4955752  into  4,755,162  new  SEC  shares  as  well  as  5,993,212  SEC  shares  being 
issued to Retro Grand Limited (RGL), a shareholder of Porta, following the conversion of a convertible loan 
currently owned by RGL. In total, 10,748,374 SEC shares were issued as a result of the acquisition at a fair 
value of €1.0174 per share.

SEC Newgate S.p.A. - Annual Report 2019

Goodwill  of  14,995  €’000  (note  11)  arising  on  the  acquisition  of  the  Porta  group  represents  the  strategic 
benefits of the acquisition that will help to enhance the Group’s ability to strengthen its media presence 
through expansion into other geographical areas as well as the economies of scale expected from combining 
the operations of the group. Goodwill has been attributed to each CGU of the Porta Group based on the 
anticipated future profitability of each CGU. Management identifies each subsidiary as a single CGU and 
the split of goodwill can be found in note 11.

Details surrounding the acquisitions can be found below:

2019  
Porta Group  
€’000

Notes

Trade receivables

Cash and cash equivalents

Other assets

Trade payables

Other liabilities

Net (liabilities)/assets acquired

% acquired

Fair value of consideration

Fair value of previously held equity interests

Net assets attributable to non-controlling interests

Goodwill

11

Further details can be found in note 11.

5,413

1,824

7,935

(870)

(17,864)

(3,562)

100%

10,935

423

74

14,995

2018  
CLAI 
€’000

 478 

999

661

(148)

(548)

 1,442 

10%

6,452

-

-

 5,010 

Details surrounding further acquisitions of interests in existing subsidiaries can be found below:

Company

Date of acquisition

% acquired in  year % owned at year end

Consideration

Newgate Hong Kong

15/11/2019

5%

85%

148,324

120

121

SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

29. Interests in subsidiaries (continued)

In addition to the above acquisitions, on 4 December 2019, Cambre Maroc Advocacy was set up in Morocco. 
The cost of the 51% equity interest held by SEC Newgate was 24 €’000.

Set out below are details of the subsidiaries held directly, unless otherwise stated, by the Group at 31 December 
2019:

Name

Key

Country of 
incorporation

Percentage 
held

Principal activity

13 Communications Limited

13CO

London (UK)

100%*

Dormant

21:12 CommunicationsLimited

2112

London (UK)

ACH Sec Global SL (previously known as 
ACH Cambre SL)

ACH

Madrid (Spain)

100%* A 
Ordinary 35%* 
B Ordinary
65.7%

Cambre Associates SA

CAM

Bruxelles (Belgium)

76%

Cambre Advocacy Maroc

MAR

Rabat (Morocco)

51%

CLAI SAS

CLA

Paris (France)

10%

Marketing & advertising agency

Public relations & corporate 
affairs consultancy

Public relations & corporate 
affairs consultancy

Corporate advocacy & 
communications consultancy

Corporate advocacy & public 
affairs consultancy

Curious Design S.r.l.

CUR

Milano (Italy)

75%

Marketing & advertising agency

Della Silva Communication Consulting S.r.l.

DS

Milano (Italy)

51%

Dormant

EngageComm Pty Limited

ENG

Sydney (Australia)

51%*

HIT S.r.l.

HIT

Milano (Italy)

57.71%

Public relations & corporate 
affairs consultancy

Events management & human 
resources provider

ICAS Limited

ICAS

London (UK)

100%*

Public relations consultancy

Impact PR Limited

IMPA

London (UK)

100%*

Kohl PR und Partner GMBH

KOHL

Berlin (Germany)

75%

Martis Consulting Sp. z o.o.

MRT

Warsaw (Pol&)

60%

Public relations & corporate 
affairs consultancy

Public relations & corporate 
affairs consultancy

Public relations & corporate 
affairs consultancy

Newgate Brussels SPRL

NGBR

Bruxelles (Belgium)

100%*

Non-trading

Newgate Communications (HK) Limited 

NGHK

Hong Kong

85%*

Newgate Communications (Singapore) 
Pte. Ltd

NGSN

Singapore 

51%*

Public relations & corporate 
affairs consultancy

Public relations & corporate 
affairs consultancy

Newgate Communications Germany 
GmbH 

NGGE Hamburg (Germany)

100%*

Non-trading

Newgate Communications Pty Limited 

NGAS

Sydney (Australia)

66.72%*

Public relations, corporate affairs 
& research consultancy

Name

Key

Country of 
incorporation

Percentage 
held

Principal activity

Newgate Communications(Beijing) Limited NGCB

Beijing (China)

85%*

Public relations & corporate 
affairs consultancy

Newgate Communications FZ-LLC 

NGAD

AbuDhabi (United 
Arab Emirates)

76%*

Public relations consultancy

Newgate CommunicationsLimited

NGCL

London (UK)

100%*

Public relations, corporate affairs 
& research consultancy

Newgate Media Holdings Limited

NMHL

London (UK)

100%*

Intermediate holding company

Newgate PR Holdings Limited

NPRH

London (UK)

100%*

Intermediate holding company

Newgate Public Affairs Limited

NGPA

London (UK)

100%*

Dormant

Newgate Public Relations Limited

NGPR

London (UK)

100%*

Dormant

Newgate Sponsorship Limited 

NGSL

London (UK)

85%*

Non-trading

Newington Communications Limited

NEW

London (UK)

60%

Public relations & corporate 
affairs consultancy

Porta Australia Holdings Pty Limited 

PAHP

Sydney (Australia)

51%*

Intermediate holding company

Porta Communications Midco Holdings 
Limited

MIDC

London (UK)

100%*

Intermediate holding company

Porta Communications Plc

PORT

London (UK)

100%

Intermediate holding company

PPS (Local & Regional) Limited

PPS

London (UK)

100%*

Dormant

Redleaf Polhill Limited

REDL

London (UK)

100%*

Public relations consultancy

Sec & Associati S.r.l.

SEC-A

Torino (Italy)

51%

Sec & Partners S.r.l.

SEC-P

Roma (Italy)

50.5%

Public relations & corporate 
affairs consultancy

Public relations & corporate 
affairs consultancy

Sec Mediterranea S.r.l.

MED

Bari (Italy)

51%

Public relations consultancy

SEC+Latam Communications Estrategica 
SAS

SEC-L

Bogota (Colombia)

51%

Public relations & corporate 
affairs consultancy

Springall Gbr 

SPRG Hamburg (Germany)

100%*

Dormant

Velvet Consultancy Limited

VELV

London (UK)

100%*

Dormant

*Indirectly held

122

123

SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A. - Annual Report 2019

29. Interests in subsidiaries (continued)

30. Non-controlling interests

SIGNIFICANT JUDGEMENTS AND ASSUMPTIONS

SEC Newgate S.p.A holds preferred shares in CLAI SAS which represent 10% of the ordinary share capital and 
50% + 0.1 of the voting rights. SEC Newgate also holds options which would allow the company to acquire 
the remaining 90% of the share capital in CLAI SAS within the earn out period. The financial statements of the 
subsidiary have been consolidated at 100% on this basis.

Audit exemptions:

The following Group entities are exempt from audit by virtue of Section 479A of the Companies Act 2006:

• 13 Communications Limited
•  Impact PR Limited
•  Newgate Media Holdings Limited
•  Newgate PR Holdings Limited
• Newgate Public Affairs Limited
• Newgate Public Relations Limited
• Newgate Sponsorship Limited
• PPS (Local and Regional) Limited
• Redleaf Polhill Limited
•  Porta Communications Midco Holdings Limited
•  ICAS Limited

Preparation & filing exemptions:

The following Group entity is exempt from preparing/filing individual accounts by virtue of Sections 394A or 
448A of the Companies Act 2006:

• Velvet Consultancy Limited

Statutory guarantees:

Set out below is summarised financial information for each subsidiary that has non-controlling interests that 
are material to the group. The amounts disclosed for each subsidiary are before inter-company eliminations.

SUMMARISED STATEMENTS OF FINANCIAL POSITION

At 31 December 2019
€'000

ACH CAM

CLA

HIT

KOHL

MRT

NEW NGSN NGHK NGAS

SEC-L

SEC-P

2112

Non-current assets

89

557

849

670

77

163

678

951

292

1,593

206

1,021

200

Current assets

372

1,628

2,358

405

160

236

1,371

526

345

5,164

852

1,173

992

Non-current liabilities

(156)

(497)

(111)

(139)

(57)

(131)

(423)

(76)

(58) (1,936)

(84)

(129) (4,392)

Current liabilities

(324)

(866) (1,399)

(270)

(103)

(136) (1,017)

(170)

(258) (3,877)

(631)

(644)

(764)

Net assets/(liabilities)

(19)

822

1,697

666

Non-controlling interest

(7)

197

-

282

77

19

132

609

1,231

321

944

343

1,421 (3,964)

53

244

603

48

314

168

703 (1,031)

At 31 December 2018
€'000

ACH CAM

CLA

HIT

KOHL

MRT

NEW SEC-L

SEC-P

Non-current assets

79

78

549

9

Current assets

399

1,656

1,918

941

24

85

17

251

84

762

259

1,679

1,163

1,486

Non-current liabilities

-

-

(111)

(88)

(14)

-

-

(42)

(98)

Current liabilities

(313)

(626)

(784)

(203)

(50)

(174)

(1,103)

(802)

(733)

Net assets/(liabilities)

165

1,108

1,572

659

Non-controlling interest

57

266

-

279

45

11

102

827

403

1,417

41

331

198

701

SEC Newgate S.p.A has provided statutory guarantees to the following entities in accordance with Section 
479C of the Companies Act 2006:

SUMMARISED INCOME STATEMENTS 

At 31 December 2019

• 13 Communications Limited
• Impact PR Limited
• Newgate Media Holdings Limited
• Newgate PR Holdings Limited
• Newgate Public Affairs Limited
• Newgate Public Relations Limited
• Newgate Sponsorship Limited
• PPS (Local and Regional) Limited
• Redleaf Polhill Limited
• Porta Communications Midco Holdings Limited
• ICAS Limited

SEC Newgate S.p.A has provided a statutory guarantee to the following entity in accordance with Section 
394C of the Companies Act 2006:

• Velvet Consultancy Limited

€'000

ACH CAM

CLA

HIT

KOHL

MRT

NEW NGSN NGHK NGAS

SEC-L

SEC-P

2112

Revenue

988

4,229

4,162

1,633

678

969

3,508

431

667

5,141

4,052

1,682

1,318

(Loss)/Profit for the period

(202)

364

548

53

32

70

(248)

(69)

87

-

22

8

28

(99)

5

2

44

341

261

129

(818)

7

113

128

64

(213)

(Loss)/Profit attributable  
to non-controlling interest

At 31 December 2018
€'000

ACH CAM

CLA

HIT

KOHL

MRT

NEW SEC-L

SEC-P

Revenue

902

4,064

545

1,112

401

1,080

4,100

2,618

1,388

(Loss)/Profit for the period

(94)

351

129

39

(254)

20

42

345

299

(Loss)/Profit attributable  
to non-controlling interest

(32)

84

-

16

(63)

8

17

169

148

124

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SEC Newgate S.p.A. - Annual Report 2019

31. Related party transactions 
From time to time the Group enters into transactions with its associate undertakings. For amounts paid to key 
managers please refer to the table within note 4. For payables to related parties, please refer to note 21; for 
borrowings please refer to note 22.

During the year, Newgate Communications Limited paid Barbican Centre Trust Ltd, a registered charity and 
a  company  of  which  Emma  Kane  is  the  Chairman,  €14,060  (£12,000)  for  corporate  membership.  As  at  31 
December 2019, this amount was due to the Barbican Centre Trust Ltd.

During the year, the Group was invoiced €6,742 (A$10,835) for flowers by Buds and Poppies, a florist company 
owned by the wife of Brian Tyson. An annual membership fee of €5,134 (A$8,250) was paid to the Committee 
for Sydney, of which Brian Tyson is also a director. No amounts were outstanding to either party at the year end.

All related party transactions were on normal commercial terms.

32. Ultimate controlling party
There is no ultimate controlling party. At 1 January 2019, SEC Newgate S.p.A was 66.06% controlled by Fiorenzo 
Tagliabue. Following the acquisition of Porta Communications Plc, SEC Newgate S.p.A is 36.03% controlled by 
Fiorenzo Tagliabue.

33. Impact of adopting IFRS 16 Leases
This note explains the impact of the adoption of IFRS 16 Leases on the Group’s financial statements.

Cumulative effect of initially applying IFRS 16 

The Group has adopted IFRS 16 from 1 January 2019 which resulted in changes to the accounting policies and 
adjustments to the amounts recognised in the financial statements. The Group has applied the cumulative 
effect method in accordance with IFRS 16.C5(b) and has elected to apply IFRS 16 retrospectively with the 
cumulative effect of initially applying the Standard recognised at the date of initial application. 

The  Group  has  not  restated  comparatives  for  the  2018  reporting  period,  as  permitted  under  the  specific 
transition provisions in the Standard. 

For additional information about the Group’s current and historical accounting policies relating to leases see 
note 1. 

Impact of adoption

The following summarises the impact of adopting IFRS 16 on the Consolidated Statement of Financial Position 
and the Consolidated Statement of Comprehensive Income.

(i) Adjustments to assets and liabilities related to adoption of IFRS 16

On adoption of IFRS 16, the Group recognised lease liabilities in relation to leases which had previously been 
classified  as ‘operating leases’ under the principles of IAS 17 Leases. Theses liabilities were measured at the 
present value of the remaining lease payments, discounted using the lessee’s incremental borrowing rate as 
of 1 January 2019. The weighted average lessee’s incremental borrowing rate applied to the lease liabilities 
on 1 January 2019 was 3%.

The Group did not recognise any finance leases in accordance with IAS 17 in the previous accounting period. 
Therefore lease liabilities at the date of initial application were recognised for leases previously classified as 
operating leases in accordance with IAS 17.

The associated right-of-use assets were measured at the amount equal to the lease liability, adjusted by the 
amount of any prepaid or accrued lease payments relating to that lease recognised in the balance sheet as 
at 31 December 2018. There were no onerous lease contracts that would have required an adjustment to the 
right-of-use assets at the date of initial application. 

(ii) Explanation of adjustment to profit or loss 

EBITDA, amortisation and depreciation, and finance expense have all increased as a result of the change in 
accounting policy. Rental costs relating to operating leases under IAS 17 were previously included in rental 
expenses (note 5). These are no longer expensed under IFRS 16 and the costs are accounted for through the 
lease liability and associated interest expenses, which have been included in finance costs. Amortisation and 
depreciation has increased due to the additional right-of-use assets recognised under IFRS 16. 

(iii) Practical expedients applied

In applying IFRS 16 for the first time, the Group has used the following practical expedients permitted by the 
Standard:

•  the use of a single discount rate to a portfolio of leases with reasonably similar characteristics;

•  reliance on previous assessments on whether leases are onerous;

•  the accounting for operating leases with a remaining term of less than 12 months as at 1 January 2019 as 

short-term leases;

•  the exclusion of initial direct costs for the measurement of the right-of-use asset at the date of initial application, 

and;

•  the use of hindsight in determining the lease term where the contract contains options to extend or terminate 

the lease.

34. Subsequent events

There are no significant subsequent events which require disclosure up to the date that the financial statements 
were approved 28 May 2020.

Please refer to the Post Balance Sheet Events in the Chief Executive’s Review for further details on the impact 
of Covid-19 on the Group.

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SEC Newgate S.p.A. - Annual Report 2019

SEC Newgate S.p.A.

Registered Office in Milan, Via Ferrante Aporti, 8

Share capital Euro 2,425,090.70 fully paid up

Tax code/ VAT registration number and Milan Business Registered Number 09628510159

R.E.A. (“Administrative and Economic Repertory”) no. 1308438 of the CCIAA (“Chamber of 
Commerce, Industry, Crafts and Agriculture”) of Milan

NOTICE OF CALL OF THE ORDINARY SHAREHOLDERS’ MEETING OF SEC NEWGATE  S.P.A.

Shareholders are hereby invited to attend the Shareholders’ Meeting of SEC Newgate S.p.A., with 
registered office in Milan, Via Ferrante Aporti, 8, share capital of Euro 2,425,090.70, fully paid-up, VAT 
no. 09628510159, REA no. 1308438 (the “Company”), in ordinary and extraordinary session, in first call 
on 18 June 2020, at 11.00 a.m., at the registered office, and, if necessary, in second call on 19 June 
2020, at 11.00 a.m., at the registered office, to discuss and resolve on the following

Agenda

1. Approval of the financial statements of SEC Newgate S.p.A. for the year ended 31 December 2019, 
supplemented by the report of the Board of Directors, of the Board of Statutory Auditors and of the 
Independent Auditors. Presentation of the consolidated financial statements for the year ended 31 
December 2019. Related and consequent resolutions.

2. Approval of the allocation of the result for the year. Related and consequent resolutions.

The terms and conditions of the participation at the Shareholders’ Meeting described in this notice 
of call may be subject to changes and/or additions in relation to the COVID-19 (CoronaVirus) health 
emergency measures. Any change and/or addition to the information contained in this notice of 
call  will  be  made  available  through  the  website  www.secnewgate.com  (section  “Investors”  /  in 
Shareholders’ Meetings) and in the other ways required by law. 

INTEGRATION OF THE AGENDA, PRESENTATION OF NEW PROPOSALS FOR RESOLUTIONS 
AND RIGHT TO ASK QUESTIONS PRIOR TO THE MEETING

Pursuant to Article 14 of the Company’s By-laws, Shareholders representing at least 10% (ten per cent) 
of the share capital with voting rights in the ordinary Shareholders’ Meeting may request, within 5 (five) 
days from the publication of the notice of call of the Shareholders’ Meeting, the addition of items to 
the agenda, indicating in such request, the additional items proposed. The supplementary notice of 
the Agenda shall be published in at least one of the daily newspapers specified in this By-laws, no 
later than the seventh day prior to the date of the meeting on first call.

Requests for additions to the Agenda must be accompanied by an explanatory report to be filed at 
the registered office, to be delivered to the Administrative Body by the deadline for submission of the 
request for integration. 

Additions  to  the  list  of  items  on  the  agenda  are  not  allowed  for  items  on  which  the  shareholders’ 
meeting is required, by law, to resolve at the proposal of the directors, or on the basis of a project or 
a report prepared by them.

Shareholders  may  ask  questions  about  the  items  on  the  Agenda  even  before  the  Shareholders’ 
Meeting, by sending them by registered mail to SEC Newgate S.p.A., via Ferrante Aporti, 8, 20125 Milan, 
or to the certified mail address secrp@legalmail.it; or by fax to +39026592475. The parties shall provide 
the information necessary to allow their identification. Questions must reach the Company in time 
for them to be discussed at the Shareholders’ Meeting. Questions received before the Shareholders’ 
Meeting shall be answered during the Meeting, at latest. The Company may provide a single answer 
to questions having the same content.

ENTITLEMENT TO PARTICIPATE IN THE SHAREHOLDERS’ MEETING AND REPRESENTATION AT 
THE SHAREHOLDERS’ MEETING

Shareholders with voting rights have the right to attend the Shareholders’ Meeting. 

The  entitlement  to  vote  of  the  Company’s  shares  admitted  to  trading  on  regulated  markets  or 
multilateral trading facilities in Italy or other European Union Countries is subject to applicable laws 
and regulations.

Pursuant  to  article  83-sexies  of  Legislative  Decree  no.  58/98,  the  entitlement  to  participate  in  the 
Shareholders’ Meeting and to vote of the Company’s shares is subject to the  receipt by the Company 
of the notice issued by an authorised intermediary in accordance with current legislation, attesting the 
ownership of the shares on the basis of the accounting records relating to the end of the accounting 
day of the seventh trading day prior to the date of the Shareholders’ Meeting in first call (i.e. June 9th, 
2020, the so-called record date). Debit and credit entries made after that date will not be taken into 
account for the purpose of establishing the right to vote at the Shareholders’ Meeting.

Those who become shareholders of the Company only after that date will not be entitled to attend 
and vote at the Shareholders’ Meeting of the single call. Therefore, we invite the Shareholders holder 
of CDIs, representing SEC Newgate S.p.A. ordinary shares, listed on AIM - alternative investment market 
- to contact the intermediary where the abovementioned CDIs are deposited.

In any case, the communication from the intermediary shall reach the Company by the end of the 
third trading day prior to the date set for the Shareholders’ Meeting on first call and, therefore, by 
June 15th, 2020. However, the right to attend and vote remains unaffected if the communications are 
received by the Company after the aforesaid deadline, provided that they are received before the 
beginning of the proceedings of the shareholders’ meeting of the single call.

The  Company  informs  that,  pursuant  to  art.  106,  D.  L.  no.  18/2020,  containing  measures  related 
to  the  epidemiological  emergency  by  COVID-19,  the  participation  and  the  exercise  of  the  vote 
of  those  entitled  to  vote  at  the  Shareholders’  Meeting  will  be  allowed  exclusively  by  means  of 
telecommunications.

The Company will provide the shareholders’ entitled to attend the Shareholders’ Meeting and exercise 
their voting rights with appropriate instructions to allow access to the meeting after identifying the 
participants. Those entitled to participate in the Shareholders’ Meeting and exercise their voting rights 
must send a request to the address secrp@legalmail.it enclosing the aforementioned documentation 
certifying their entitlement to participate in the Shareholders’ Meeting and exercise their voting rights 
pursuant to Article 83-sexies of Legislative Decree no. 58/98. To facilitate the verification activities, the 
Company recommends that the documentation should be sent promptly and in any case by June 
15th, 2020.

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SEC Newgate S.p.A. - Annual Report 2019

VOTING BY PROXY

Those entitled to vote may appoint a representative in the Shareholders’ Meeting by providing a written 
proxy, in accordance with the laws and regulations in force. To this end, a proxy form is available on 
the website www.secnewgate.com (section “Investors”/ in RECENT SHAREHOLDER COMMUNICATIONS) 
or at the Company’s registered office.

The  proxy  may  be  notified  to  the  Company,  in  sufficient  time  to  enable  to  collect  the  proxies,  by 
sending it by registered mail to the Company’s registered office, via Ferrante Aporti 8, 20125 Milan, or 
by sending it to the certified mail address secrp@legalmail.it

SHARE CAPITAL AND SHARES WITH VOTING RIGHTS 

At  the  date  of  publication  of  this  notice  of  call,  the  subscribed  and  paid-up  share  capital  of  SEC 
Newgate S.p.A., equal to Euro 2,425,090.70, is divided into 24,250,907 ordinary shares with no express 
nominal value.

Each of the 24,250,907 ordinary shares, with no par value, gives the right to vote.

As of today, the Company does not hold any of its own shares.

DOCUMENTATION

The full text of the draft resolutions, together with the explanatory reports, and the documents that will 
be submitted to the Shareholders’ Meeting, will be made available to the public at the Company’s 
registered office and on the Company’s website at the following address: www.secnewgate.com 
(section “Investors”/ in RECENT SHAREHOLDER COMMUNICATIONS)  within the terms provided for by 
the regulations in force.

In  compliance  with  the  COVID-19  (CoronaVirus)  health  emergency  containment  measures  issued 
by  the  competent  authorities,  the  public  is  asked  to  avoid  access  to  the  registered  office  for  the 
acquisition of the aforementioned documentation until these measures are exhausted.

Milan, 28 May 2020 

For the Board of Directors

The Chairman

John Foley

PROXY FORM (1) TO ATTEND THE SHAREHOLDERS’ MEETING

With reference to the Shareholders’ Meeting of SEC NEWGATE S.p.A., convened in Milan, via Ferrante 
Aporti, no. 8, at the Company’s registered office, on June 18th 2020, at 11:00 CET on first call and, if 
necessary, on second call on June 19th 2020 (“Shareholders’ Meeting”) at the same time  11:00 CET 
and same place, as per the notice of call published in the daily newspaper MF Milano Finanza on 
June 2th 2020 and, in the extended version, on the Company’s website at www.secnewgate.com,, 
in the Investor section, on the same date, to discuss and resolve on the following  

Agenda

1.  Approval of the financial statements of SEC Newgate S.p.A. for the year ended 31 December 2019, 
supplemented by the report of the Board of Directors, of the Board of Statutory Auditors and of the 
Independent Auditors. Presentation of the consolidated financial statements for the year ended 
31 December 2019. Related and consequent resolutions.

2.  Approval of the allocation of the result for the year. Related and consequent resolutions.

The undersigned (the person signing the proxy) (2)

with the present proxy form

Surname*

Born in*

whose address is in

via

 Name* 

the*

Tax code

Valid identity document (to be attached as a copy)

 no. 

As

(tick the relevant  box) 

 Person to whom the voting right is attributed relating to no. *

 ordinary shares of SEC 

NEWGATE S.p.A. in its capacity as (tick the relevant box)*

 shareholder   

 the pledgee  

 borrower (riportatore) 

 usufructuary (usufruttuario) 

 custodian

 manager 

 other (please specify) 

 legal representative or person with appropriate powers of representation of (name of the legal entity 

holding the voting right)*(3) 

with

registered office in* 
tax code
of representation to be attached) to which the voting right is attributed relating to n.*
- ordinary shares of SEC NEWGATE S.p.A., represented by CDI listed on the AIM market, organized 
and managed by London Stock Exchange plc. 

(copies of the documentation proving the powers 

 via*

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SEC Newgate S.p.A. - Annual Report 2019

Footnotes:

(*) Mandatory field.

(1) Any person entitled to attend the Shareholders’ Meeting may be represented by a person of his/her choice, by means of 
a written proxy in accordance with the provisions of the law in force, by signing this proxy form.

(2) Indicate the name and surname of the delegating person (as it appears on the copy of the communication 
for participation in the shareholders’ meeting pursuant to Article 83-sexies, Legislative Decree 58/1998) or the legal 
representative of the delegating legal entity.

(3) Delegating legal entity as it appears on the copy of the communication for participation in the shareholders’ meeting 
pursuant to art. 83-sexies, TUF issued by intermediaries in accordance with current regulations: name, surname or company 
name, tax code or VAT number, full address of domicile or registered office.

(4) Indicate: name, surname or company name of the delegated person.

(5) The delegated person is invited to appear at the Shareholders’ Meeting with a copy of the notice issued by the 
intermediaries in accordance with current regulations and his/her own identity document.

(6) The represented party may indicate one or more substitutes for the represented party pursuant to Article 2373, 
paragraph 3, of the Italian Civil Code. Replacement of the representative by a substitute in conflict of interest is permitted 
only if the substitute has been indicated by the shareholder.

In its capacity as (tick the relevant box)

 shareholder  

 the pledgee 

 borrower (riportatore) 

 usufructuary (usufruttuario)  

 custodian

 manager 

 other (please specify) 

referred to in communication (ex art. 83-sexies of the TUF) no.
made by the intermediary
ABI

 CAB

Mr/Mrs (delegated person (4))

Surname*

Born in*

whose address is in

via

delegate

 Name* 

the*

Tax code

to attend and represent him/her at the Extraordinary Shareholders’ Meeting in question

for all the shares for which it has the right to vote at the Shareholders’ Meeting (5), fully approving its 
actions and with the right to be replaced by (6):

Mr/Mrs (person designated by the delegating person)

Surname*

Born in*

whose address is in

via

In faith. 

 Name* 

the*

Tax code

Signature of the delegating Shareholder

Place and date of signature of the delegation 

. 

For any further information or clarification, SEC NEWGATE S.p.A. shareholders are requested to 
contact the Company. The e-mail address, telephone number and fax number to which requests 
may be sent are as follows: e-mail: secrp@legalmail.it; telephone: 02/6249991; fax: 02/6592475.

The undersigned also declares that the right to vote will be exercised by the delegate (tick the 
relevant box).

 discretionarily in the absence of specific instructions from the undersigned delegating person

 in compliance with specific voting instructions given by the undersigned delegating person

(Place and Date) 

        (Signature of the delegating person)

132

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secnewgate.com

SEC Newgate S.p.A. - Annual Report 2019

KEY INFORMATION

Directors:

John Foley (Chair)*

Luigi Roth (NED, Deputy Chair))

Paola Bruno(NED)

David Mathewson

Fiorenzo Tagliabue (Group CEO)

Emma Kane (Deputy CEO)*

Tom Parker (Deputy CEO)

Brian Tyson (Deputy CEO)*

Mark Glover (Executive Director)

Anna Milito (interim group CFO)

Andrea Cornelli (Chief Innovation Officer) **

Cesare Valli*** 

* effective from 3 September

**appointed 9 December 2019

*** resigned 10 June 2019

Board Secretary:

Maurizio Maione

Registered Office:

Via F Aporti 8 – 20125 Milan, Italy

Registered Number:

09628510159

Auditors:

BDO Italia S.p.A.

Registrars:

Computershare S.p.A.

Solicitors:

Osborne Clarke LLP

One London Wall

London EC2N 2AX

Financial Communications:

Newgate Communications Ltd

Sky Light City Tower

50 Basinghall Street

London EC2M 5DE

Company website:
www.secnewgate.com

EPIC Code:
AIM:  SECG 

THE GROUP’S 
PRINCIPAL BRANDS 
ARE:

•ACH (Spain)

•Cambre Associates (Belgium)

•Cambre Maroc (Morocco)

•Clai (France)

•Kohl PR un Partner (Germany)

•Martis Consulting (Poland)

•SEC Newgate Colombia

• Newgate Communications (Abu Dhabi,  
Australia, Greater China, Singapore, UK)

•Newgate Research (Australia, UK)

•Newington (UK)

•Publicasity (UK)

Via L. Mascheroni 19 20145, Milan, Italy

•SEC Newgate S.p.A. (Italy)

•2112 (UK)

Nominated Adviser  
& Broker:

Arden & Partners

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SEC Newgate S.p.A. - Annual Report 2019

investors@secnewgate.com

+39 (02) 624999907
+44 (0)20 7680 6500

secnewgate.com 

136