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SRAX

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FY2020 Annual Report · SRAX
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

(MARK ONE)

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

FOR THE FISCAL YEAR ENDED DECEMBER 31, 2020

OR

[  ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

FOR THE TRANSITION PERIOD FROM _______________ TO _______________

COMMISSION FILE NUMBER: 001-37916

SRAX, INC.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

45-2925231
(I.R.S. Employer
Identification No.)

2629 Townsgate Road #215,
Westlake Village, CA 91361
(Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code: (323) 694-9800

Securities registered under Section 12(b) of the Act:

Title of Class
Class A Common Stock, $0.001 par value

Trading Symbol
SRAX

Name of Each Exchange on Which Registered
Nasdaq Capital Market

Securities registered under Section 12(g) of the Act:

None
(Title of class)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. [  ] Yes [X] No

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. [  ] Yes [X] No

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. [X] Yes [  ] No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of
Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).
[X] Yes [  ] No

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will
not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K
or any amendment to this Form 10-K. [  ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See
the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer [  ]
Non-accelerated filer [X]
Emerging Growth Company [  ]

  Accelerated filer [  ]
  Smaller reporting company [X]

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new
or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [  ]

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control
over  financial  reporting  under  Section  404(b)  of  the  Sarbanes-Oxley  Act  (15  U.S.C.  7262(b))  by  the  registered  public  accounting  firm  that  prepared  or
issued its audit report. [  ]

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). [  ] Yes [X] No

State  the  aggregate  market  value  of  the  voting  and  non-voting  common  equity  held  by  non-affiliates  computed  by  reference  to  the  price  at  which  the
common equity was sold, or the average bid and asked prices of such common equity, as of the last business day of the registrant’s most recently completed
second fiscal quarter. $32,811,898 based on the closing price of $2.54 on June 30, 2020

Indicate the number of shares outstanding of each of the registrant’s classes of common stock, as of the latest practicable date. 23,185,765 shares of Class A
common stock are outstanding as of March 31, 2021.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s definitive proxy statement relating to its 2021 annual meeting of shareholders (the “2021 Proxy Statement”) are incorporated by
reference into Part III of this Annual Report on Form 10-K where indicated. The 2021 Proxy Statement will be filed with the U.S. Securities and Exchange
Commission within 120 days after the end of the fiscal year to which this report relates.

 
 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS

Page No.

Business.

Item 1.
Item 1A. Risk Factors.
Item 1B. Unresolved Staff Comments.
Item 2.
Item 3.
Item 4. Mine Safety Disclosures.

Description of Property.
Legal Proceedings.

Part I

Part II

Selected Financial Data.

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
Item 6.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk.
Item 8.
Item 9.
Item 9A. Controls and Procedures.
Item 9B. Other Information.

Financial Statements and Supplementary Data.
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.

Item 10. Directors, Executive Officers and Corporate Governance.
Item 11. Executive Compensation.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.
Item 13. Certain Relationships and Related Transactions, and Director Independence.
Item 14. Principal Accounting Fees and Services.

Part III

Item 15. Exhibits, Financial Statement Schedules.
Item 16. Form 10-K Summary.3

Part IV

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36

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART I

We urge you to read this entire Annual Report on Form 10-K, including the “Risk Factors” section, the financial statements and the related notes included
therein. As used in this Annual Report, unless context otherwise requires, the words “we,” “us,” “our,” “the Company,” “SRAX,” “Registrant” refer to
SRAX, Inc. and its subsidiaries. Additionally, any reference to “LD Micro” refers to the Company’s wholly owned subsidiary, LD Micro, Inc. and the assets
used in its operations. Any reference to “BIGToken” and “BIGToken, Inc.”, or the “BIGToken Project” refer to the Company’s previously wholly owned
subsidiary, BIGToken, Inc. and the assets used in its operations. BIGToken was divested pursuant to a share exchange agreement that closed on February
4, 2021. Also, any reference to “common share” or “common stock,” refers to our $0.001 par value Class A common stock.

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

The statements contained in this Annual Report on Form 10-K that are not purely historical are considered to be “forward-looking statements” within the
meaning  of  the  Private  Securities  Litigation  Reform  Act  of  1995  and  Section  21E  of  the  Securities  Exchange  Act  of  1934,  as  amended  (the  “Exchange
Act”). These forward-looking statements include, but are not limited to: any projections of revenues, earnings, or other financial items; any statements of
the  strategies,  plans  and  objectives  of  management  for  future  operations;  any  statements  concerning  proposed  new  products  or  developments;  any
statements  regarding  future  economic  conditions  or  performance;  any  statements  of  belief;  and  any  statements  of  assumptions  underlying  any  of  the
foregoing. Forward-looking statements may include the words “may,” “will,” “estimate,” “intend,” “continue,” “believe,” “expect” or “anticipate” and
any other similar words. These statements represent our expectations, beliefs, anticipations, commitments, intentions, and strategies regarding the future
and include, but are not limited to, the risks and uncertainties outlined in Item 1.A Risk Factors and Item 7. Management’s Discussion and Analysis of
Financial  Condition  and  Results  of  Operations  and  those  discussed  in  other  documents  we  file  with  the  Securities  and  Exchange  Commission  (SEC).
Readers are cautioned that actual results could differ materially from the anticipated results or other expectations that are expressed in forward-looking
statements within this report. The forward-looking statements included in this report speak only as of the date hereof, and we undertake no obligation to
publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.
Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.

ITEM 1.

BUSINESS.

We are a technology firm focused on enhancing communications between public companies and their shareholders and investors. We currently have two
distinct business units:

● Our unique SaaS platform, Sequire provides users many features which allow issuers to track their shareholders’ behaviors and trends, then use

data-driven insights to engage with shareholders across marketing channels.

● Through LD Micro, we organize and host investor conferences within the micro and small- cap space, and plan to create several more niche events

for the investor community.

Our endeavor provides our clients an integrated investor and shareholder analytics platform drove us to develop this platform, acquire LD Micro, and begin
cultivating  the  Sequire  Community.  Each  SRAX  business  unit  delivers  valuable  insights  that  assist  our  clients  with  their  investor  relations  and
communications initiatives.

Sequire

In May of 2020 we rebranded our SaaS offering SRAX IR, as Sequire, emphasizing the platform’s strength to secure and acquire investors. The Sequire
platform is a central hub where companies reach out and engage with shareholders, manage warrants, and identify potential investors.

This  powerful  software  utilizes  machine  learning  and  advanced  analytics  to  bring  our  clients  actionable  information  that  we  believe  can  be  used  to
maximize ROI through better investor and stockholder communications. Clients then have the ability to engage with targeted shareholder groups across
marketing channels including email, social media, programmatic, and hyperlocal.

1

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
When  interpreting  data,  clients  can  see  gains  and  losses  over  time,  buying/selling  trends,  total  outstanding  shares,  new  shareholders,  and  shareholders
broken  out  by  percentage.  Based  on  this  data,  we  can  then  build  companies  a  customized  communications  campaign  in  which  we  use  targeted  ads  and
crafted messaging to reach the desired outcome for a client.

An  important  part  of  monitoring  shareholders  is  the  greater  context  of  the  investment  landscape.  Sequire  features  real-time  level-two  trading  data,  the
ability  to  monitor  competition,  news  alerts,  and  more.  Additionally,  Sequire’s  functionality  includes  a  custom  survey  feature  that  allows  issuers  to  ask
questions to all their shareholders at once or to specified groups.

The Sequire platform also allows users to manage warrants, attaining high-level insight by year and month, including a list of expiring and outstanding
warrants. They can then calculate what their proceeds could be if those warrants were issued before they expire. Clients can also keep tabs on investor
relations programs and corporate communication firms, all in one place.

We  expanded  the  functionality  of  Sequire  to  include  the  hosting  of  virtual  events,  as  more  and  more  networking  functions  are  being  held  in  the  digital
space. Clients can attend an event held by industry guests or hold a conference themselves. They then have the ability to import contacts from those events
directly into their own list for later use and targeting.

Virtual Events and LD Micro

LD Micro was originally founded in 2006 as an independent resource for the microcap world. It quickly grew into a premier event platform in the space,
successfully connecting investors and promoting small cap businesses. In September of 2020, we acquired LD Micro, and hosted the 2020 Main Event on
our Sequire Virtual Events platform. We are proud to say we had over 50K attendees and hosted webinars with 250 companies.

The LD Micro Main Event is one of the most influential conferences in the small-cap space, and our acquisition has been able to provide LD access to our
growing database of 5M+ investors.

We are currently expanding our slate of events to include specialty conferences for individual industries such as: EdTech, FinTech, Minerals, Pharma, etc.
Our retail investor community of 5M+ investors, and the ability to help educate investors with these events, is valuable to our investor community. Through
the  events  platform,  we  have  the  ability  to  host  a  variety  of  virtual  events  and  conferences  including  investor  conferences,  earnings  calls,  shareholder
meetings, annual, investor/analyst days, corporate town halls, roadshows, and more. We see the Sequire Virtual Events platform growing into the premier
investor event tool. Although the Covid-19 Pandemic certainly created growth in this space, we believe that virtual events are the future of targeted investor
communication.

We  are  offering  users  a  seamless,  centrally  managed  virtual  events  solution  that  can  be  customized  to  any  industry.  Sequire  Virtual  Events  has  already
demonstrated success with the LD Micro Main Event, and we will continue to devote resources to the growth of this area of our business.

Sequire Community

Building  a  thriving  community  is  often  an  overlooked  aspect  of  business.  With  a  significant  number  of  investors  aware  of  the  LDMicro  brand,  we  are
moving to ensure that those people become passionate advocates, engaging with each other on a wide range of topics.

We have plans to develop investor education tools, host professional investment events, and cultivate a mature, educated community. Our vision for the
Sequire Community is that it becomes a place where people can communicate and network, to learn and grow as investors, and ultimately become brand
advocates. 

Marketing and sales

We  market  our  services  through  our  in-house  sales  and  marketing  team.  Our  team  focuses  on  social  media,  including  Facebook,  LinkedIn  and  Twitter,
public relations (PR), industry events and the creation of white papers which assist in our marketing efforts and are used as lead generation tools.

Intellectual property

We currently rely on a combination of trade secret laws and restrictions on disclosure to protect our intellectual property rights. Our success depends on the
protection of the proprietary aspects of our technology as well as our ability to operate without infringing on the proprietary rights of others. We also enter
into  proprietary  information  and  confidentiality  agreements  with  our  employees,  consultants  and  commercial  partners  and  control  access  to,  and
distribution of, our software documentation and other proprietary information.

2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Government regulation

We are subject to a variety of laws and regulations in the United States that involve matters central to our business. Many of these laws and regulations are
still evolving and being tested in courts and could be interpreted in ways that could harm our business. We are also subject to many of the laws that cover
the securities industry and are regulated by the Securities and Exchange Commission.

These  laws  may  involve  privacy,  data  protection  and  personal  information,  rights  of  publicity,  content,  intellectual  property,  advertising,  marketing,
distribution,  data  security,  data  retention  and  deletion,  electronic  contracts  and  other  communications,  competition,  protection  of  minors,  consumer
protection,  product  liability,  taxation,  economic  or  other  trade  prohibitions  or  sanctions,  anti-corruption  law  compliance,  securities  law  compliance,  and
online payment services. In particular, we are subject to federal, state, and foreign laws regarding privacy and protection of people’s data. Foreign data
protection, privacy, content, competition, and other laws and regulations can impose different obligations or be more restrictive than those in the United
States. U.S. federal and state and foreign laws and regulations, which in some cases can be enforced by private parties in addition to government entities,
are constantly evolving and can be subject to significant change. As a result, the application, interpretation, and enforcement of these laws and regulations
are  often  uncertain,  particularly  in  the  new  and  rapidly  evolving  industry  in  which  we  operate  and  may  be  interpreted  and  applied  inconsistently  from
country to country and inconsistently with our current policies and practices.

Proposed or new legislation and regulations could also significantly affect our business. For example, the European General Data Protection Regulation
(GDPR) took effect in May 2018 and applies to all of our products and services used by people in Europe. The GDPR includes operational requirements for
companies that receive or process personal data of residents of the European Union that are different from those previously in place in the European Union
and includes significant penalties for non-compliance. The California Consumer Privacy Act, which took effect in January 2020, also establishes certain
transparency rules and creates new data privacy rights for users. Similarly, there are a number of legislative proposals in the European Union, the United
States, at both the federal and state level, as well as other jurisdictions that could impose new obligations or limitations in areas affecting our business, such
as liability for copyright infringement. In addition, some countries are considering or have passed legislation implementing data protection requirements or
requiring local storage and processing of data or similar requirements that could increase the cost and complexity of delivering our services.

We  may  become  the  subject  of  investigations,  inquiries,  data  requests,  requests  for  information,  actions,  and  audits  by  government  authorities  and
regulators in the United States, Europe, and around the world, particularly in the areas of privacy, data protection, law enforcement, consumer protection,
and competition, as we continue to grow and expand our operations. We are currently, and may in the future be, subject to regulatory orders or consent
decrees, including the modified consent order we entered into in July 2019 with the U.S. Federal Trade Commission (FTC) which is pending federal court
approval and which, among other matters, will require us to implement a comprehensive expansion of our privacy program. Orders issued by, or inquiries
or  enforcement  actions  initiated  by,  government  or  regulatory  authorities  could  cause  us  to  incur  substantial  costs,  expose  us  to  unanticipated  civil  and
criminal  liability  or  penalties  (including  substantial  monetary  remedies),  interrupt  or  require  us  to  change  our  business  practices  in  a  manner  materially
adverse  to  our  business,  divert  resources  and  the  attention  of  management  from  our  business,  or  subject  us  to  other  remedies  that  adversely  affect  our
business.

Employees

As of March 29, 2021, we had 153 full-time employees. We also employ services of certain consultants on an as needed basis. There are no collective
bargaining agreements covering any of our employees.

Our history

We  were  originally  organized  in  August  2009  as  a  California  limited  liability  company  under  the  name  Social  Reality,  LLC,  and  we  converted  to  a
Delaware corporation effective January 1, 2012. Social Reality, LLC began business in May 2010. Upon the conversion, we changed our name to Social
Reality, Inc. On August 15, 2019 we formally changed our Name to SRAX, Inc. During the second half of 2018, we sold our SRAXmd product line. In
September of 2020, we acquired LD Micro as a wholly owned subsidiary. In February of 2021 we completed the divestiture of our BIGToken subsidiary
and related product lines.

3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Additional information

We  file  annual  and  quarterly  reports  on  Forms  10-K  and  10-Q,  current  reports  on  Form  8-K  and  other  information  with  the  Securities  and  Exchange
Commission (“SEC” or the “Commission”). The public may read and copy any materials that we file with the Commission at the SEC’s Public Reference
Room at 100 F Street, NE, Washington, DC 20549, on official business days during the hours of 10:00 a.m. to 3:00 p.m. You may obtain information on the
operation  of  the  Public  Reference  Room  by  calling  the  Commission  at  1-800-SEC-0330.  The  Commission  also  maintains  an  Internet  site  at
http://www.sec.gov  that  contains  reports,  proxy  and  information  statements,  and  other  information  regarding  issuers  that  file  electronically  with  the
Commission.

Other  information  about  SRAX  can  be  found  on  our  website  www.srax.com.  Reference  in  this  document  to  that  website  address  does  not  constitute
incorporation by reference of the information contained on the website.

ITEM 1A. RISK FACTORS.

Please consider the following risk factors carefully. If any one or more of the following risks were to occur, it could have a material adverse effect on our
business, prospects, financial condition and results of operations, and the market price of our securities could decrease significantly. Statements below to
the effect that an event could or would harm our business (or have an adverse effect on our business or similar statements) mean that the event could or
would  have  a  material  adverse  effect  on  our  business,  prospects,  financial  condition  and  results  of  operations,  which  in  turn  could  or  would  have  a
material adverse effect on the market price of our securities. Although we have organized the risk factors below under headings to make them easier to
read, many of the risks we face involve more than one type of risk. Consequently, you should read all of the risk factors below carefully before making any
decision to acquire or hold our securities.

Risks Related to our Business

We have a history of operating losses and there are no assurances we will report profitable operations in the foreseeable future.

For the year-ended December 31, 2020 we reported losses from operations and an accumulated deficit of $11,597,000 and $50,342,000, respectively. Our
future success depends upon our ability to continue to grow our revenues, contain our operating expenses and generate profits. We do not have any long-
term  agreements  with  our  customers.  There  are  no  assurances  that  we  will  be  able  to  increase  our  revenues  and  cash  flow  to  a  level  which  supports
profitable  operations.  We  may  continue  to  incur  losses  in  future  periods  until  such  time,  if  ever,  as  we  are  successful  in  significantly  increasing  our
revenues  and  cash  flow  beyond  what  is  necessary  to  fund  our  ongoing  operations  and  pay  our  obligations  as  they  become  due.  If  we  are  able  to
significantly increase our revenues in future periods, the rapid growth which we are pursuing will strain our organization and we may encounter difficulties
in  maintaining  the  quality  of  our  operations.  If  we  are  not  able  to  grow  successfully,  it  is  unlikely  we  will  be  able  to  generate  sufficient  cash  from
operations to pay our operating expenses and service our debt obligations or report profitable operations in future periods.

A pandemic, epidemic or outbreak of an infectious disease in the markets in which we operate or that otherwise impacts our facilities or advisors could
adversely impact our business.

If a pandemic, epidemic, or outbreak of an infectious disease including the recent outbreak of respiratory illness caused by a novel coronavirus (COVID-
19) or other public health crisis were to affect our operations, facilities or those of our customers or suppliers, our business could be adversely affected. A
pandemic typically results in social distancing, travel bans and quarantine, and this may limit access to our facilities, customers, management, support staff
and professional advisors. These factors, in turn, may not only materially impact our operations, financial condition and demand for our services but our
overall ability to react timely to mitigate the impact of this event. Also, it may hamper our efforts to comply with our filing obligations with the Securities
and Exchange Commission.

4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our auditors have expressed substantial doubt about our ability to continue as a going concern.

Our auditors’ report on our December 31, 2020 consolidated financial statements expresses an opinion that our capital resources as of the date of their audit
report were not sufficient to sustain operations or complete our planned activities for the upcoming year unless we raised additional funds. Based upon our
cash position on December 31, 2020, there is substantial doubt about our ability to continue as a going concern past the third quarter of 2021. Our ability to
continue as a going concern is based on several factors; (i) our ability to sustain our current operating performance, and (ii) our ability to raise additional
capital. If we are not successful with either of these, we may no longer be able to continue as a going concern and may cease operation or seek bankruptcy
protection.

We may need to raise additional capital to pay our indebtedness as it comes due.

In June 2020, we entered into a securities purchase agreement with institutional investors for the issuance of approximately $16.1 million in principal of
debentures. Pursuant to the terms of the debentures (subject to three (3) separate deferrals of six (6) months each in exchange for increased principal added
to  the  Debentures),  we  will  be  required  to  begin  making  amortization  payments  on  the  debentures  beginning  on  December  31,  2020.  Payment  of  the
debentures is secured by substantially all the assets and the intellectual property of the Company. Although we have recently achieved profitability, we may
not be able to generate sufficient cash flow to repay the debentures as they come due. As of December 31, 2020, the outstanding balance of the debentures
was  approximately  9,386,000.  Although  a  number  of  debentures  have  been  converted,  as  of  March  28,  2021,  the  outstanding  balance  of  debentures  is
$3,800,000. If we are not able to generate enough cashflow through the operation of our business, we will need to raise additional capital through the sale
of debt or equity or the sale of assets, in order to make the required amortization payments. If we are unable to make the required payments, or if we fail to
comply  with  the  various  requirements  and  covenants  of  the  debentures,  we  would  be  in  default,  which  would  permit  the  holders  of  the  debentures  to
accelerate the maturity and require immediate repayment and lead to potential foreclosure on the assets securing the debt. If we are unable to refinance or
repay our indebtedness as it becomes due, including upon an event of default, we may become insolvent and be unable to continue operations.

Our  failure  to  maintain  an  effective  system  of  internal  control  over  financial  reporting,  has  resulted  in  the  need  for  us  to  restate  previously  issued
financial statements. As a result, current and potential stockholders may lose confidence in our financial reporting, which could harm our business
and value of our stock.

Or management has determined that, as of December 31, 2020 and 2019, we did not maintain effective internal controls over financial reporting based on
criteria  set  forth  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  in  Internal  Control-Integrated  Framework  as  a  result  of
identified material weaknesses in our internal control over financial reporting. A material weakness is a deficiency, or a combination of deficiencies, in
internal control over financial reporting such that there is a reasonable possibility that a material misstatement of the company’s annual or interim financial
statements will not be prevented or detected on a timely basis.

Natural disasters, epidemic or pandemic disease outbreaks, trade wars, political unrest or other events could disrupt our business or operations or those
of our development partners, manufacturers, regulators or other third parties with whom we conduct business now or in the future.

A wide variety of events beyond our control, including natural disasters, epidemic or pandemic disease outbreaks (such as the recent novel coronavirus
outbreak), trade wars, political unrest or other events could disrupt our business or operations or those of our manufacturers, regulatory authorities, or other
third  parties  with  whom  we  conduct  business.  These  events  may  cause  businesses  and  government  agencies  to  be  shut  down,  supply  chains  to  be
interrupted, slowed, or rendered inoperable, and individuals to become ill, quarantined, or otherwise unable to work and/or travel due to health reasons or
governmental restrictions. For example, California recently ordered most businesses closed, mandating work-from-home arrangements, where feasible, in
response to the coronavirus pandemic. These limitations could negatively affect our business operations and continuity, and could negatively impact ability
to timely perform basic business functions, including making SEC filings and preparing financial reports. If our operations or those of third parties with
whom  we  have  business  are  impaired  or  curtailed  as  a  result  of  these  events,  the  development  and  commercialization  of  our  products  and  product
candidates could be impaired or halted, which could have a material adverse impact on our business.

5

 
 
 
 
 
 
 
 
 
 
 
 
 
 
If we are unable to manage our marketing and advertising expenses, it could materially harm our results of operations and growth.

We plan to rely in part on our marketing and advertising efforts to attract new members. Our future growth and profitability, as well as the maintenance and
enhancement of our brand, will depend in large part on the effectiveness and efficiency of our marketing and advertising strategies and expenditures. If we
are unable to maintain our marketing and advertising channels on cost-effective terms, our marketing and advertising expenses could increase substantially,
and  our  business,  financial  condition  and  results  of  operations  may  suffer.  In  addition,  we  may  be  required  to  incur  significantly  higher  marketing  and
advertising expenses than we currently anticipate if excessive numbers of members withdraw their member data from our Database.

If we are unable to satisfy data privacy, protection, security, and other government- and industry-specific requirements, our growth could be harmed.

We need or may in the future need to comply with a number of data protection, security, privacy and other government- and industry-specific requirements,
including those that require companies to notify individuals of data security incidents involving certain types of personal data. Security compromises could
harm our reputation, erode user confidence in the effectiveness of our security measures, negatively impact our ability to attract new members, or cause
existing users to withdraw their data from BIGToken.

Regulatory, legislative or self-regulatory developments regarding internet privacy matters could adversely affect our ability to conduct our business.

The United States and foreign governments have enacted, considered or are considering legislation or regulations that could significantly restrict our ability
to collect, process, use, transfer and pool data collected from and about consumers and devices. Trade associations and industry self-regulatory groups have
also promulgated best practices and other industry standards relating to targeted advertising. Various U.S. and foreign governments, self-regulatory bodies
and public advocacy groups have called for new regulations specifically directed at the digital advertising industry, and we expect to see an increase in
legislation, regulation and self-regulation in this area. The legal, regulatory and judicial environment we face around privacy and other matters is constantly
evolving and can be subject to significant change. For example, the General Data Protection Regulation, or GDPR, which was agreed by E.U. institutions
in  2016  and  came  into  effect  after  a  two  year  transition  period  on  May  25,  2018,  updated  and  modernized  the  principles  of  the  1995  Data  Protection
Directive and significantly increases the level of sanctions for non-compliance. Data Protection Authorities will have the power to impose administrative
fines  of  up  to  a  maximum  of  €20  million  or  4%  of  the  data  controller’s  or  data  processor’s  total  worldwide  turnover  of  the  preceding  financial  year.
Similarly,  the  E-Privacy  Regulation,  which  was  launched  by  the  European  Parliament  in  October  2016,  could  result  in,  once  enacted,  new  rules  and
mechanisms  for  “cookie”  consent.  In  addition,  the  interpretation  and  application  of  data  protection  laws  in  the  U.S.,  Europe  and  elsewhere  are  often
uncertain and in flux. Legislative and regulatory authorities around the world may decide to enact additional legislation or regulations, which could reduce
the amount of data we can collect or process and, as a result, significantly impact our business. Similarly, clarifications of and changes to these existing and
proposed laws, regulations, judicial interpretations and industry standards can be costly to comply with, and we may be unable to pass along those costs to
our clients in the form of increased fees, which may negatively affect our operating results. Such changes can also delay or impede the development of new
solutions,  result  in  negative  publicity  and  reputational  harm,  require  significant  incremental  management  time  and  attention,  increase  our  risk  of  non-
compliance and subject us to claims or other remedies, including fines or demands that we modify or cease existing business practices, including our ability
to charge per click or the scope of clicks for which we charge. Additionally, any perception of our practices or solutions as an invasion of privacy, whether
or not such practices or solutions are consistent with current or future regulations and industry practices, may subject us to public criticism, private class
actions, reputational harm or claims by regulators, which could disrupt our business and expose us to increased liability. Finally, our legal and financial
exposure  often  depends  in  part  on  our  clients’  or  other  third  parties’  adherence  to  privacy  laws  and  regulations  and  their  use  of  our  services  in  ways
consistent with visitors’ expectations. We rely on representations made to us by clients that they will comply with all applicable laws, including all relevant
privacy and data protection regulations. We make reasonable efforts to enforce such representations and contractual requirements, but we do not fully audit
our clients’ compliance with our recommended disclosures or their adherence to privacy laws and regulations. If our clients fail to adhere to our contracts
in this regard, or a court or governmental agency determines that we have not adequately, accurately or completely described our own solutions, services
and data collection, use and sharing practices in our own disclosures to consumers, then we and our clients may be subject to potentially adverse publicity,
damages and related possible investigation or other regulatory activity in connection with our privacy practices or those of our clients.

6

 
 
 
 
 
 
 
 
 
 
 
 
Unfavorable media coverage could negatively affect our business.

Unfavorable publicity regarding, for example, our privacy practices, terms of service, regulatory activity, the actions of third parties, the use of our products
or  services  for  illicit,  objectionable,  or  illegal  ends  or  the  actions  of  other  companies  that  provide  similar  services  to  us,  could  adversely  affect  our
reputation. Such negative publicity also could have an adverse effect on the size, engagement, and loyalty of our user base and result in user attrition which
could adversely affect our business and financial results.

Our  business  is  subject  to  complex  and  evolving  U.S.  and  foreign  laws  and  regulations  regarding  privacy,  data  protection,  content,  competition,
consumer protection, and other matters. Many of these laws and regulations are subject to change and uncertain interpretation, and could result in
claims, changes to our business practices, monetary penalties, increased cost of operations, or declines in user growth or engagement, or otherwise
harm our business.

We  are  subject  to  a  variety  of  laws  and  regulations  in  the  United  States  and  abroad  that  involve  matters  central  to  our  business,  such  as  privacy,  data
protection and personal information, rights of publicity, content, intellectual property, advertising, marketing, distribution, data security, data retention and
deletion, electronic contracts and other communications, competition, protection of minors, consumer protection, taxation and securities law compliance.
Expansion of our activities in certain jurisdictions, or other actions that we may take, may subject us to additional laws, regulations, or other government
scrutiny.  In  addition,  foreign  data  protection,  privacy,  content,  competition,  and  other  laws  and  regulations  can  impose  different  obligations  or  be  more
restrictive than those in the United States.

Additionally,  as  we  allow  European  users,  we  are  subject  to  the  European  General  Data  Protection  Regulation  (GDPR),  effective  as  of  May  2018. The
GDPR  increases  privacy  rights  for  individuals  in  Europe,  extends  the  scope  of  responsibilities  for  data  controllers  and  data  processors  and  imposes
increased requirements and potential penalties on companies offering goods or services to individuals who are located in Europe or monitoring the behavior
of such individuals (including by companies based outside of Europe). Noncompliance can result in penalties of up to the greater of €20 million, or 4% of
global company revenues.

These U.S. federal and state and foreign laws and regulations, which in some cases can be enforced by private parties in addition to government authorities,
are constantly evolving and can be subject to significant change. As a result, the application, interpretation, and enforcement of these laws and regulations
are often uncertain, particularly in the newer industry in which we operate, and may be interpreted and applied inconsistently from country to country and
inconsistently with our current policies and practices.

These laws and regulations, as well as any associated inquiries or investigations or any other government actions, may be costly to comply with and may
delay or impede our international growth, result in negative publicity, increase our operating costs, require significant management time and attention, and
subject us to remedies that may harm our business.

Security breaches and improper access to or disclosure of our data or user data, or other hacking and phishing attacks on our systems, could harm our
reputation and adversely affect our business.

Our industry is prone to cyber-attacks by third parties seeking unauthorized access to our data or users’ data or to disrupt our ability to provide service. Any
failure to prevent or mitigate security breaches and improper access to or disclosure of our data or user data, including personal information, content, or
payment information from or to users, or information from marketers, could result in the loss or misuse of such data, which could harm our business and
reputation and diminish our competitive position. In addition, computer malware, viruses, social engineering (predominantly spear phishing attacks), and
general hacking have become more prevalent in our industry. As a result of recent attention and growth of, the size of our user base, and the types and
volume  of  personal  data  on  our  systems,  we  believe  that  we  are  a  particularly  attractive  target  for  such  breaches  and  attacks.  Our  efforts  to  address
undesirable  activity  may  also  increase  the  risk  of  retaliatory  attacks.  Such  attacks  may  cause  interruptions  to  the  services  we  provide,  degrade  the  user
experience, cause users or marketers to lose confidence and trust in our products, impair our internal systems, or result in financial harm to us. Our efforts
to  protect  our  company  data  or  the  information  we  receive  may  also  be  unsuccessful  due  to  software  bugs  or  other  technical  malfunctions;  employee,
contractor,  or  vendor  error  or  malfeasance;  government  surveillance;  or  other  threats  that  evolve.  In  addition,  third  parties  may  attempt  to  fraudulently
induce employees or users to disclose information in order to gain access to our data or our users’ data. Cyber-attacks continue to evolve in sophistication
and  volume,  and  inherently  may  be  difficult  to  detect  for  long  periods  of  time.  Although  we  are  currently  in  the  process  of  developing  systems  and
processes that are designed to protect our data and user data, to prevent data loss and to prevent or detect security breaches, we cannot assure you that such
measures will ultimately become operational or provide absolute security, and we may incur significant costs in protecting against or remediating cyber-
attacks.

7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Affected users or government authorities could initiate legal or regulatory actions against us in connection with any actual or perceived security breaches or
improper disclosure of data, which could cause us to incur significant expense and liability or result in orders or consent decrees forcing us to modify our
business practices. Such incidents or our efforts to remediate such incidents may also result in a decline in our active user base or engagement levels. Any
of these events could have a material and adverse effect on our business, reputation, or financial results.

If we were to lose or have limited access to certain platforms or data sources, we will lose our existing revenue from these platform and sources.

The loss of access to any platforms or data sources could limit our ability to effectively grow a portion of our operations. Our business would be harmed if
these platforms:

● discontinues or limits access to its platform by us and other application developers;

● modify terms of service or other policies, including fees charged to, or other restrictions on, us or other application developers, or changes how the

personal information of its users is made available to application developers;

● establishes more favorable relationships with one or more of our competitors; or

● develops its own competitive offerings.

We have benefited from Facebook’s strong brand recognition and large user base. Facebook has broad discretion to change its terms of service and other
policies with respect to us and other developers, and any changes to those terms of service may be unfavorable to us. Facebook may also change its fee
structure,  add  fees  associated  with  access  to  and  use  of  the  Facebook  platform,  change  how  the  personal  information  of  its  users  is  made  available  to
application  developers  on  the  Facebook  platform  or  restrict  how  Facebook  users  can  share  information  with  friends  on  their  platform.  In  the  event
Facebook makes any changes in the future, we may have to modify the structure of our campaigns which could impact the effectiveness of our campaigns
and adversely impact our results of operations in future periods.

We depend on the services of our executive officers and the loss of any of their services could harm our ability to operate our business in future periods.

Our success largely depends on the efforts and abilities of our executive officers, including Christopher Miglino, Michael Malone, and Christopher Lahiji,
the  president  of  our  wholly  owned  subsidiary,  LD  Micro.  We  are  a  party  to  an  employment  agreement  with  each  of  Mr.  Miglino,  Mr.  Malone  and  Mr.
Lahiji. Although we do not expect to lose their services in the foreseeable future, the loss of any of them could materially harm our business and operations
in future periods until such time as we were able to engage a suitable replacement.

If advertising on the Internet loses its appeal, our revenue could decline.

Our business model may not continue to be effective in the future for a number of reasons, including:

● our ability to create applications for our customers;

● internet advertisements and promotions are, by their nature, limited in content relative to other media;

● companies may prefer other forms of Internet advertising and promotions that we do not offer; and

● regulatory actions may negatively impact our business practices.

Weak economic conditions may reduce consumer demand for products and services.

A weak economy in the United States could adversely affect demand for advertising products, and services. A substantial portion of our revenue is derived
from businesses that are highly dependent on discretionary spending by individuals, which typically falls during times of economic instability. Accordingly,
the ability of our advertisers to increase or maintain revenue and earnings could be adversely affected to the extent that relevant economic environments
remain weak or decline further. We currently are unable to predict the extent of any of these potential adverse effects.

8

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Certain of our subsidiaries and business affiliates have operations outside of the United States that are subject to numerous operational risks.

Certain of our subsidiaries and business affiliates have operations in countries other than the United States. In many foreign countries, it is not uncommon
to encounter business practices that are prohibited by certain regulations, such as the Foreign Corrupt Practices Act and similar laws. Although certain of
our subsidiaries and business affiliates have undertaken compliance efforts with respect to these laws, their respective employees, contractors and agents, as
well as those companies to which they outsource certain of their business operations, may take actions in violation of their policies and procedures. Any
such violation, even if prohibited by the policies and procedures of these subsidiaries and business affiliates or the law, could have certain adverse effects
on the financial condition of these subsidiaries and business affiliates. Any failure by these subsidiaries and business affiliates to effectively manage the
challenges associated with the international operation of their businesses could materially adversely affect their, and hence our, financial condition.

In  the  event  that  we  are  unable  to  conduct  business  with  certain  third-party  providers  of  data  and  information  integral  to  our  operations,  our
revenue and business prospects may suffer.

We rely on access to certain third-party providers of data in the investment sector in order for Sequire’s platform to function and provide meaningful data
and insights for our customers. We have benefited from the data that these third-parties have provided to us on behalf of their customers. In the event that
we lose access to these third-party providers, it would limit our ability to effectively market the Sequire platform and sell our services to our customers. In
the event that these third-party providers change their terms or our ability to access their data on a cost-effective basis to us, our business may be materially
harmed.

Competitors  may  create  products  that  compete  with  Sequire  platform  and  there  can  be  no  assurances  that  we’ll  be  able  to  protect  our  intellectual
property related to Sequire.

The  Sequire  platform’s  success  depends  heavily  on  our  intellectual  property  and  the  continued  development  and  innovation  of  the  platform.
Notwithstanding, there may be competitors seeking to compete by creating similar platforms with more aggressive pricing or lower cost structures, greater
functionality, and by emulating the services provided by the Sequire platform. Furthermore, certain of the information that we implement in our Sequire
platform is either publicly available or ascertained through third-party service providers for which no barrier to entry exists. Companies with significantly
more resources than us may attempt to create competing products at lower prices. Furthermore, there can be no assurances that we are able to adequately
defend our trade secrets or intellectual property rights with respect to competitors.

Risks Related to receipt of Securities for Services

We are not, and do not intend to become, regulated as an investment company under the U.S. Investment Company Act of 1940 (and similar legislation
in other jurisdictions) and if we are deemed an “investment company” under the U.S. Investment Company Act of 1940, applicable restrictions would
make it impractical for us to operate as contemplated.

The U.S. Investment Company Act of 1940 and the rules thereunder (and similar legislation in other jurisdictions) provide certain protections to investors
and impose certain restrictions on companies that are registered as investment companies. Among other things, such rules limit or prohibit transactions with
affiliates, impose limitations on the issuance of debt and equity securities and impose certain governance requirements. We have not been and do not intend
to become regulated as an investment company and we intend to conduct its activities so it will not be deemed to be an investment company under the U.S.
Investment Company Act of 1940 (and similar legislation in other jurisdictions). In order to ensure that we are not deemed to be an investment company,
we may be required to materially restrict or limit the scope of our operations or plans related to Sequire, we will be limited in the types of acquisitions that
we may make and we may need to modify our organizational structure or dispose of assets that we would not otherwise dispose of. Moreover, if anything
were  to  happen  which  would  potentially  cause  us  to  be  deemed  an  investment  company  under  the  U.S.  Investment  Company  Act  of  1940,  it  would  be
impractical  for  us  to  operate  as  intended  pursuant  to  the  Sequire  platform  and  our  business,  financial  condition  and  results  of  operations  would  be
materially  adversely  affected.  Accordingly,  we  would  be  required  to  take  extraordinary  steps  to  address  the  situation,  such  as  the  modification  and
restructuring of our Sequire platform, which would materially adversely affect our ability to derive revenue.

9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sequire’s services are primarily paid for in restricted shares of stock of its customers, which are often smaller publicly traded companies with volatile
stock prices, limited liquidity, and risker operations.

The  Sequire  platform  provides  SaaS,  and  payment  is  often  made  through  equity  securities  of  customers  instead  of  cash.  The  securities  issued  are  often
those of smaller size public companies that often have limited operating cash and negative cash flows. Additionally, these securities are primarily restricted,
and are subject to legal holding periods pursuant to Rule 144. The value of such securities on the date of receipt compared to the date when we are able to
legally sell the securities may decrease, and the stock price of such issuers is often volatile, unpredictable and has limited liquidity. As a result, the value of
the equity received on the date of payment may be significantly greater than the actual revenue derived by us upon a sale of the securities. Furthermore,
there is no guarantee that the companies we receive securities from pursuant to our Sequire services will remain solvent during the legally required holding
period under Rule 144, which would result in the loss of some or all of our anticipated revenue. As we are not experienced stock traders, there can be no
assurances that our personnel responsible for selling the securities will do so at opportune times, or be able to maximize revenue.

Sequire’s  receipt  of  securities  in  lieu  of  cash  may  be  affected  negatively  by  a  downturn  in  the  U.S.  and/or  global  securities  markets  and  could
significantly reduce our revenue.

General political and economic conditions and events such as U.S. fiscal and monetary policy, economic recession, governmental shutdown, trade tensions
and disputes, global economic slowdown, widespread health epidemics or pandemics, natural disasters, terrorist attacks, war, changes in local and national
economic and political conditions, regulatory changes or changes in the law, or interest rate or currency rate fluctuations could create a downturn in the
U.S.  and/or  global  securities  markets.  As  we  receive  restricted  securities  of  companies,  a  downturn  in  the  U.S.  or  global  markets  may  impact  such
companies and the value of our securities.

Recently, the spread of COVID-19 has adversely affected global business activities and has resulted in significant uncertainty in the global economy and
volatility in financial markets. The impact of the coronavirus continues to evolve and has been marked by rapid changes and developments. Accordingly,
we cannot reliably predict the ultimate impact on financial markets and value of our securities held.

Risks Related to LD Micro

A pandemic, epidemic or outbreak of an infectious disease in the markets in which we operate or that otherwise impacts our facilities or advisors could
adversely impact our business.

If a pandemic, epidemic, or outbreak of an infectious disease including the recent outbreak of respiratory illness caused by a novel coronavirus (COVID-
19) or other public health crisis were to affect our operations, facilities or those of our customers or suppliers, our business could be adversely affected. A
pandemic typically results in social distancing, travel bans and quarantine, and this may limit access to our facilities, customers, management, support staff
and professional advisors. These factors, in turn, may not only materially impact our operations, financial condition and demand for our services but our
overall ability to react timely to mitigate the impact of this event. Also, it may hamper our efforts to comply with our filing obligations with the Securities
and Exchange Commission.

In the event that we are unable to integrate LD Micro, our newly acquired wholly owned subsidiary with our current assets or continue to develop LD
Micro, it could materially affect our business, financial condition and results of operations.

In  September  2020,  we  acquired  LD  Micro  as  a  wholly  owned  subsidiary.  Management  is  currently  integrating  operational  aspects  of  LD  Micro  into
SRAX. There can be no assurances that LD Micro is profitable, that we successfully integrate LD Micro’s business with that of SRAX, or that we are able
to successfully operate LD Micro’s operations profitably. The failure to do any of the foregoing could materially affect our business, financial condition,
and results of operations.

LD Micro, our newly acquired subsidiary operates in a business segment that has been negatively affected by the COVID-19 pandemic.

Our recently acquired subsidiary, LD Micro, hosts online and in-person investor conferences for publicly traded companies. While we believe we will be
able to transition a majority of the events and conferences into an online format during the COVID-19 pandemic, there can be no assurances that we will be
able to do so successfully, or that investors and other attendees will find such virtual conferences as compelling.

10

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Risks Related to Ownership of our Securities

The market price of our common stock may be adversely affected by sales of substantial amounts of our common stock pursuant to our at the market
sales agreement.

We are a party to an at-the-market sales agreement pursuant to which we are able to sell our Class A common shares directly into the market. Currently, we
would be required to use the proceeds to pay for the redemption of our outstanding Debentures, subject to certain amounts as more fully set forth in the
Debentures. If we are required to sell a substantial number of shares, or the public perceives that these sales may occur, it could cause the market price of
our Class A Common Stock to decline. In addition, the sale of these shares in the public market, or the possibility of such sales, could impair our ability to
raise capital through the sale of additional equity securities.

Our  management  will  have  broad  discretion  over  the  use  of  proceeds  from  sales  under  our  at-the-market  sales  agreement,  and  may  not  use  the
proceeds effectively.

As  a  result  of  sales  made  under  our  at-the-market  sales  agreement  in  excess  of  those  required  to  be  paid  pursuant  to  our  outstanding  Debentures,  our
management will have broad discretion in the application of such net proceeds, if any, and could spend the proceeds in ways that do not improve our results
of operations or enhance the value of our Class A Common Stock. You will be relying on the judgment of our management concerning these uses and you
will  not  have  the  opportunity,  as  part  of  your  investment  decision,  to  assess  whether  the  proceeds  are  being  used  appropriately.  The  failure  of  our
management to apply these funds effectively could result in unfavorable returns and uncertainty about our prospects, each of which could cause the price of
our Class A Common Stock to decline.

11

 
 
 
  
 
 
 
 
 
 
 
The actual number of shares we will issue under the at-the-market sales agreement, at any one time or in total, is uncertain.

Subject to certain limitations in the at-the-market sales agreement and compliance with applicable law, we and our Sales Agent may mutually agree to sell
shares of our Class A Common Stock at any time throughout the term of the ATM. The number of shares that are sold by the Sales Agent after agreement
on the terms of the transaction acceptance will fluctuate based on the market price of the shares of our Class A Common Stock during the sales period and
limits  we  set  with  our  Sales  Agent.  Because  the  price  per  share  of  each  share  sold  will  fluctuate  based  on  the  market  price  of  our  shares  of  Class  A
Common Stock during the sales period, it is not possible to predict the number of shares that will ultimately be issued.

The market price of our Class A common stock may be volatile.

The market for our common shares is characterized by significant price volatility when compared to seasoned issuers, and we expect that our share price
will continue to be more volatile than those of a seasoned issuer. The volatility in our share price is attributable to a number of factors. Mainly however, we
are a speculative or “risky” investment due to our limited operating history, lack of significant revenues to date, our continued operating losses and missed
guidance. As a consequence of this enhanced risk, more risk-adverse investors may, under the fear of losing all or most of their investment in the event of
negative news or lack of progress, be more inclined to sell their shares on the market more quickly and at greater discounts than would be the case with the
stock of a seasoned issuer. Additionally, in the past, plaintiffs have often initiated securities class action litigation against a company following periods of
volatility in the market price of its securities. We may in the future be the target of similar litigation. Securities litigation could result in substantial costs
and liabilities and could divert management’s attention and resources.

The trading price of the shares of our Class A common stock is likely to be highly volatile and could be subject to wide fluctuations in response to various
factors, some of which are beyond our control. In addition to the factors discussed in this “Risk Factors” section and elsewhere in this quarterly report,
these factors include:

● the success of competitive products;

● actual or anticipated changes in our growth rate relative to our competitors;

● announcements by us or our competitors of significant acquisitions, strategic partnerships, joint ventures, collaborations or capital commitments;

● regulatory or legal developments in the United States and other countries;

● the recruitment or departure of key personnel;

● the level of expenses;

12

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
● actual or anticipated changes in estimates to financial results, development timelines or recommendations by securities analysts;

● variations in our financial results or those of companies that are perceived to be similar to us;

● fluctuations in the valuation of companies perceived by investors to be comparable to us;

● inconsistent trading volume levels of our shares;

● announcement or expectation of additional financing efforts;

● sales of our Class A common stock by us, our insiders or our other stockholders;

● additional issuances of securities upon the exercise of outstanding options and warrants;

● market conditions in the technology sectors; and

● general economic, industry and market conditions.

In addition, the stock market in general, and advertising technology companies in particular, have experienced extreme price and volume fluctuations that
have often been unrelated or disproportionate to the operating performance of these companies. Broad market and industry factors may negatively affect
the market price of our Class A common stock, regardless of our actual operating performance. The realization of any of these risks could have a dramatic
and material adverse impact on the market price of the shares of our Class A common stock.

We may be subject to securities litigation, which is expensive and could divert management attention.

The market price of the shares of our Class A common stock may be volatile, and in the past companies that have experienced volatility in the market price
of their securities have been subject to securities class action litigation. We may be the target of this type of litigation in the future. Securities litigation
against us could result in substantial costs and divert our management’s attention from other business concerns, which could seriously harm our business.
To the extent that any claims or suits are brought against us and successfully concluded, we could be materially adversely affected, jeopardizing our ability
to operate successfully. Furthermore, our human and capital resources could be adversely affected by the need to defend any such actions, even if we are
ultimately successful in our defense.

Failure to meet the financial performance guidance or other forward-looking statements we have provided to the public could result in a decline in our
stock price.

We have previously provided, and may provide in the future, public guidance on our expected financial results for future periods. Although we believe that
this guidance provides investors with a better understanding of management’s expectations for the future and is useful to our stockholders and potential
stockholders, such guidance is comprised of forward-looking statements subject to the risks and uncertainties. Our actual results may not always be in line
with  or  exceed  the  guidance  we  have  provided.  For  example,  in  the  past,  we  have  missed  guidance  a  number  of  times.  If  our  financial  results  for  a
particular period do not meet our guidance or if we reduce our guidance for future periods, the market price of our Class A common stock may decline.

Delaware law contains anti-takeover provisions that could deter takeover attempts that could be beneficial to our stockholders.

Provisions of Delaware law could make it more difficult for a third-party to acquire us, even if doing so would be beneficial to our stockholders. Section
203  of  the  Delaware  General  Corporation  Law  may  make  the  acquisition  of  our  company  and  the  removal  of  incumbent  officers  and  directors  more
difficult by prohibiting stockholders holding 15% or more of our outstanding voting stock from acquiring us, without our board of directors’ consent, for at
least three years from the date they first hold 15% or more of the voting stock.

13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
If securities or industry analysts do not publish research or publish inaccurate or unfavorable research about our business, the trading price of our
Class A common stock and trading volume could decline.

The trading market for our shares of our Class A common stock will depend in part on the research and reports that securities or industry analysts publish
about us or our business. A small number of securities and industry analysts currently publish research regarding our Company on a limited basis. In the
event that one or more of the securities or industry analysts who have initiated coverage downgrade our securities or publish inaccurate or unfavorable
research about our business, the price of our shares of Class A common stock would likely decline. If one or more of these analysts cease coverage of our
company or fail to publish reports on us regularly, demand for our securities could decrease, which might cause the trading price of our shares of Class A
common stock and trading volume to decline.

The elimination of monetary liability against our directors and officers under Delaware law and the existence of indemnification rights held by our
directors and officers may result in substantial expenditures by us and may discourage lawsuits against our directors and officers.

Our certificate of incorporation eliminates the personal liability of our directors and officers to our company and our stockholders for damages for breach
of fiduciary duty as a director or officer to the extent permissible under Delaware law. Further, our bylaws provide that we are obligated to indemnify any
of our directors or officers to the fullest extent authorized by Delaware law. We are also parties to separate indemnification agreements with certain of our
directors  and  our  officers  which,  subject  to  certain  conditions,  require  us  to  advance  the  expenses  incurred  by  any  director  or  officer  in  defending  any
action, suit or proceeding prior to its final disposition. Those indemnification obligations could result in our company incurring substantial expenditures to
cover the cost of settlement or damage awards against our directors or officers, which we may be unable to recoup. These provisions and resultant costs
may also discourage us from bringing a lawsuit against any of our current or former directors or officers for breaches of their fiduciary duties, and may
similarly  discourage  the  filing  of  derivative  litigation  by  our  stockholders  against  our  directors  and  officers  even  if  such  actions,  if  successful,  might
otherwise benefit us or our stockholders.

ITEM 1B. UNRESOLVED STAFF COMMENTS.

Not applicable to a smaller reporting company.

ITEM 2.

DESCRIPTION OF PROPERTY.

As  a  result  of  COVID-19,  we  our  currently  operating  as  a  virtually  distributed  operation. We  lease  our  principal  executive  offices,  located  in  Westlake
Village, California and consisting of approximately 500 square feet on a month-to-month basis at a rate of $1,000 per month. We also maintain offices in
Mexicali, Mexico where we lease approximately 3,400 square feet of office space from an unrelated third party under a lease agreement terminating in
September 2021 at an initial annual rental of $77,580 plus a value-added tax (VAT) or its equivalent in the Mexican national currency and a 10% VAT for
maintenance  and  certain  overhead  expenses.  We  believe  both  locations  are  suitable  and  adequate  for  our  current  levels  of  operations  and  anticipated
growth.

ITEM 3.

LEGAL PROCEEDINGS.

As of the date of this Annual Report, there are no material pending legal or governmental proceedings relating to our company or properties to which we
are a party, and to our knowledge there are no material proceedings to which any of our directors, executive officers or affiliates are a party adverse to us or
which have a material interest adverse to us.

ITEM 4. MINE SAFETY DISCLOSURES.

Not applicable.

14

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF

PART II

EQUITY SECURITIES.

Market for Our Common Equity

Our Class A common stock is listed on the Nasdaq Capital Market under the symbol “SRAX.”

As of March 25, 2021, there were approximately 48 holders of record of our common stock. Because many of our shares of common stock are held by
brokers  and  other  institutions  on  behalf  of  stockholders,  we  are  unable  to  estimate  the  total  number  of  beneficial  holders  represented  by  these  record
holders, but it is well in excess of the number of record holders.

Dividend policy

We have never paid cash dividends on either our Class A common stock or our Class B common stock. Under Delaware law, we may declare and pay
dividends on our capital stock either out of our surplus, as defined in the relevant Delaware statutes, or if there is no such surplus, out of our net profits for
the fiscal year in which the dividend is declared and/or the preceding fiscal year. If, however, the capital of our company, computed in accordance with the
relevant  Delaware  statutes,  has  been  diminished  by  depreciation  in  the  value  of  our  property,  or  by  losses,  or  otherwise,  to  an  amount  less  than  the
aggregate amount of the capital represented by the issued and outstanding stock of all classes having a preference upon the distribution of assets, we are
prohibited from declaring and paying out of such net profits and dividends upon any shares of our capital stock until the deficiency in the amount of capital
represented by the issued and outstanding stock of all classes having a preference upon the distribution of assets shall have been repaired.

Securities Authorized for Issuance under Equity Compensation Plans

See information contained in Part III Item 12 of Annual Report entitled “Equity Compensation Plan Information.”

Recent sales of unregistered securities

The  following  information  is  given  with  regard  to  unregistered  securities  sold  since  January  1,  2020.  The  following  securities  were  issued  in  private
offerings pursuant to the exemption from registration contained in the Securities Act of 1933, as amended (the “Securities Act”) and the rules promulgated
thereunder in reliance on Section 4(2) thereof, relating to offers of securities by an issuer not involving any public offering:

● In January 2020, we sold non-performing receivables in the aggregate amount of $529,000 for a purchase price of $510,000 whereby in the event
of  payment  on  the  receivables  being  received,  we  agreed  to  provide  a  true-up  to  the  purchaser  of  the  receivable  of  between  10%  and  36%
depending  on  the  payment  date.  In  the  event  of  nonpayment  of  the  receivables  by  March  24,  2020  and  March  30,  2020,  as  applicable  to  the
receivables, the purchaser may require us to purchase any outstanding portion of the receivables for 136% of its outstanding balance (“Payment
Date”). In order to secure our performance to repurchase the receivables, we pledged 239,029 shares of our Class A common stock. The purchaser
and Company agreed to extend the Payment Date until June 23 and June 30, 2020, as applicable, in exchange for an aggregate of 36,700 Class A
common shares If we fail to repay the receivable, the purchaser may sell the pledged shares and we are liable for the any deficiency on amounts
owed thereunder.  On  June  30,  2020,  the  holder  exchanged  all  of  the  outstanding  value  in  the  receivables  for  securities  sold  in  the  June  2020
Offering (as described below).

● On February 28, 2020, we entered into a term loan and security agreement with BRF Finance Co., LLC to borrow up to $5,000,000 subject to
certain  restrictions.  We  initially  drew  down  gross  proceeds  of  $2,500,000  less  fees  and  expenses  and  we  can  access  the  remaining  $2,500,000
within  thirty  (30)  days  of  entering  into  an  at  the  market  sales  agreement  with  the  Lender.  The  loan  bears  interest  at  10%  annually  and  had  a
maturity date of March 1, 2022. We were required to make monthly payments of principal and interest on an eighteen (18) month straight line
amortization schedule beginning July 31, 2020. The loan was secured by substantially all of the assets of the company. On June 30, 2020 pursuant
to proceeds received from our June 2020 Offering (as described below), we repaid the full amount of the loan.

15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
● On April 9, 2020 the Company entered into an agreement to amend the January 22 and 30 Accounts receivable agreements. The Purchaser agreed
to amend the payment of the Put Price to June 23, 2020 and June 30, 2020 for the receivable sale originating on January 22, 2020 and January 30,
2020, respectively. As consideration for the extension the Company agreed to issue the purchaser 32,668 and 4,032 shares of Class A common
stock for the receivable sale originating on January 22, 2020 and January 30, 2020, respectively.

● On June  30,  2020,  in  a  private  placement,  we  issued  (i)  $16,101,388  in  principal  of  Debentures  consisting  of  an  original  issue  discount on (a)
$13,000,000 in cash and (b) $1,169,264 in debt cancellation, and (ii) an aggregate of 6,440,561 common stock purchase warrants (the “June 2020
Offering”). The Debentures (i) have a maturity date of December 31, 2021 (subject to three (3) extensions of six (6) months each by the holder, (ii)
have a conversion price of $2.69, (iii) accrue interest at  twelve  percent  (12%)  per  annum  beginning  six  (6)  months  after  issuance,  and  (iv)  are
secured by substantially all of the assets of the Company. The warrants (i) have an exercise price of $2.50 per share, and (ii) expire on October 30,
2022. In connection with the offering, we issued the Special Equities Group 478,854 placement agent warrants, which (i) have an exercise price of
$3.3625  per  share,  and  (ii)  expire  on  October  30,  2022.  Pursuant  to  the  June  2020  Offering,  we  entered  into  a  registration  rights  agreement
whereby we are required to register the shares underlying the Debentures and warrants within ninety (90) days of the closing of the June 2020
Offering, or by September 23, 2020. As of the date hereof, the registration statement registering the shares underlying the Debentures and warrants
was declared effective.

● On September  4,  2020,  pursuant  to  an  agreement  and  plan  of  merger  (“Merger  Agreement”),  we  acquired  LD  Micro,  Inc.  as  a  wholly  owned
subsidiary in exchange for the following compensation paid to LD Micro’s stockholders: (i) four million dollars ($4,000,000) payable as follows
(collectively, the “Cash Payment”): (a) $1,000,000 at the closing, (b) one million dollars ($1,000,000) on January 1, 2021, (c) one million dollars
($1,000,000) on April 1, 2021, and (d) one million dollars ($1,000,000) on July 1, 2021; and (ii) one million six hundred thousand (1,600,000)
shares of Class A common stock issued at the closing

● On November 13, 2020, we issued Christopher Miglino, our CEO, options to purchase 300,000 shares of Class A Common Stock. The Options
have  an  exercise  price  of  $2.97  per  share,  a  term  of  5  years,  and  are  vested  fully  on  the  grant  date.  The  options  were  issued  pursuant  to  the
Company’s 2012 Equity Compensation Plan and have a Black Scholes value of $ $649,000.

● On March 15, 2021, we issued Brock Pierce, our newly appointed Board member, an option to purchase 803 shares of Class A common Stock for
joining the Board. The Grant covers the period from March 10, 2021 (his appointment date), through April 15, 2021. The options have an exercise
price of $4.48 per share, a term of seven (7) years, and will vest fully on April 15, 2021. The options were issued as payment for services on the
Board from March 10, 2021 through April 15, 2021 and is valued at $2,958. The options were issued from our 2014 equity compensation plan.

ITEM 6.

SELECTED FINANCIAL DATA.

Not applicable to a smaller reporting company.

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations contains forward-looking statements regarding our
business  development  plans,  timing,  strategies,  expectations,  anticipated  expenses  levels,  business  prospects  and  positioning  with  respect  to  market,
demographic  and  pricing  trends,  business  outlook,  technology  spending  and  various  other  matters  (including  contingent  liabilities  and  obligations  and
changes  in  accounting  policies,  standards  and  interpretations)  and  express  our  current  intentions,  beliefs,  expectations,  strategies  or  predictions.  These
forward-looking  statements  are  based  on  a  number  of  assumptions  and  currently  available  information  and  are  subject  to  a  number  of  risks  and
uncertainties. Our actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors, including
those set forth under “Special Note Regarding Forward-Looking Statements” and under “Risk Factors” and elsewhere in this annual report. The following
discussion should be read in conjunction with our financial statements and related notes thereto included elsewhere in this annual report.

16

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
Our  Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations  (“MD&A”)  is  provided  in  addition  to  the  accompanying
financial  statements  and  notes  to  assist  readers  in  understanding  our  results  of  operations,  financial  condition,  and  cash  flows.  MD&A  is  organized  as
follows:

The consolidated financial statements of SRAX, Inc. combine the Sequire business with the consumer-based data platform BIGToken and are prepared in
conformity with U.S. generally accepted accounting principles (GAAP).

In the accompanying analysis of financial information, we sometimes use information derived from consolidated financial data but not presented in our
financial statements prepared in accordance with GAAP. Certain of these data are considered “non-GAAP financial measures” under SEC rules. See the
Non-GAAP  Financial  Measures  section  for  the  reasons  we  use  these  non-GAAP  financial  measures  and  the  reconciliations  to  their  most  directly
comparable GAAP financial measures.

Recent Developments

On  February  4,  2021,  we  announced  the  completion  of  the  separation  of  our  consumer-based  data  privacy  business  “BIGToken”  from  SRAX,  Inc.  (the
Separation), effected by way of a share exchange. On February 21, 2021 we sold warrants to purchase up to 4,545,440 shares of our Class A common
stock, $0.001 par value per share, at an exercise price of $7.50 per share (the “Warrants”). Each Warrant to purchase one share of our Class A common
stock was sold pursuant to a prospectus supplement (File no. 333-235298) at purchase price of $0.125 per share to certain investors that entered into a letter
agreement  on  February  21,  2021,  to  exercise  all  of  their  outstanding  warrants  issued  on  June  30,  2020  (“Old  Warrants”).  Each  investor  received  one
Warrant that expires on January 31, 2022 for every Old Warrant exercised plus the purchase price of $0.125 per Warrant.

Executive Overview of Full Year 2020 Results

Our key operating metrics and financial results for 2020 are as follows:

Sequire platform growth:

● Sequire subscribers of 183 as of March 25, 2021, up from 95 as of November 15, 2020
● Over of 3 million investors within Sequire platform.

Financial results:

● Revenue was $4.5 million and $8.6 million, up 316% and 141% year-over-year for the fourth quarter and year, respectively.
● Full year Net loss of $14.7 million as compared to Net Loss of $16.9 million.
● Cash and cash equivalents and marketable securities were $9 million as of December 31, 2020.

Reportable Segments

Our current operating business is Sequire, which consists of two components: Sequire and LD Micro. We report our financial performance inclusive of the
BIGtoken business as we currently hold a majority interest. Our financials include the following segments: Sequire and BIGtoken. The segment amounts
included in MD&A are presented on a basis consistent with our internal management reporting. All differences between our internal management reporting
basis and accounting principles generally accepted in the United States of America (“GAAP”), along with certain corporate-level and other activity, are
included in Corporate and Other.

Metrics

We use metrics in assessing the performance of our business and to make informed decisions regarding the allocation of resources. We disclose metrics to
enable  investors  to  evaluate  progress  against  our  ambitions,  provide  transparency  into  performance  trends,  and  reflect  the  continued  evolution  of  our
products and services.

In 2020, we also continued to focus on our main revenue growth priorities: (i) The continued growth of our Sequire platform user base (ii) the expansion of
the LD micro events and offerings.

18

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our business has been impacted by the COVID-19 pandemic, which has resulted in authorities implementing numerous preventative measures to contain or
mitigate  the  outbreak  of  the  virus,  such  as  travel  bans  and  restrictions,  limitations  on  business  activity,  quarantines,  and  shelter-in-place  orders.  These
measures  have  caused,  and  are  continuing  to  cause,  business  slowdowns  or  shutdowns  in  affected  areas,  both  regionally  and  worldwide,  which  have
significantly impacted our business and results of operations. We are unable to predict the impact of the pandemic on user growth and engagement with any
certainty, and we expect these trends to continue to be subject to volatility.

More recently, we believe the pandemic has contributed to an acceleration in the shift of commerce from offline to online, as well as increasing consumer
demand for purchasing products as opposed to services, and we experienced increasing demand for our products as a result of these trends. The impact of
the pandemic on our overall results of operations, remains highly uncertain for the foreseeable future.

We intend to continue to invest in our business based on our company priorities, and we anticipate that additional investments in our network infrastructure,
as well as scaling our headcount to support our growth, will continue to drive expense growth in 2021.

19

 
 
 
 
 
 
 
 
 
Company Overview

About

We are a technology firm focused on enhancing communications between public companies and their investors. Our unique SaaS platform, Sequire is an
operating  system  for  public  companies.  Among  many  features  it  allows  issuers  to  track  their  shareholders’  behaviors  and  trends,  then  use  data-driven
insights to engage with investors across marketing channels.

Our endeavor to unlock the value of data for our clients drove us to develop this platform, acquire LD Micro, and begin cultivating the Sequire Community.
Each piece of the SRAX puzzle delivers valuable insights that assist our clients with their marketing and advertising efforts.

Through Sequire, we offer tools and related data and insight services to allow issuers of publicly traded securities to better understand their position in the
market.

Through the acquisition of LD Micro, we organize and host investor conferences within the micro and small- cap space, and plan to create several more
niche events for the investor community.

Sequire

In May of 2020 we rebranded our SaaS offering SRAX IR, as Sequire, emphasizing the platform’s strength to secure and acquire investors. The Sequire
platform is a central hub where companies reach out and engage with shareholders, manage warrants, and identify potential investors.

This powerful software utilizes machine learning and advanced analytics to bring our clients actionable information that can be used to maximize ROI, as
an innovative investor communication tool.

We built the Sequire platform to help our customers understand shareholder behavior, including the ability to identify buyers and sellers. Clients then have
the ability to engage with targeted shareholder groups across marketing channels including; email, social media, programmatic, and hyperlocal.

When  interpreting  data,  clients  can  see  gains  and  losses  over  time,  buying/selling  trends,  total  outstanding  shares,  new  shareholders,  and  shareholders
broken out by percentage. Every bit of this data helps how we target ads and craft messaging to leverage the desired outcome for a client.

An  important  part  of  monitoring  shareholders  is  the  greater  context  of  the  investment  landscape.  Sequire  features  real-time  level-two  trading  data,  the
ability to monitor competition, news alerts, and more.

We are always seeking ways to improve our clients’ communications with their shareholders, and we built a custom survey feature so that they could ask
questions to all their shareholders at once or to specified groups.

The Sequire platform also allows users to manage warrants, attaining high-level insight by year and month, including a list of expiring and outstanding
warrants. They can then calculate what their proceeds could be if those warrants were issued before they expire. Clients can also keep tabs on investor
relations programs and corporate communication firms, all in one place.

We  expanded  the  functionality  of  Sequire  to  include  the  hosting  of  virtual  events,  as  more  and  more  networking  functions  are  being  held  in  the  digital
space. Clients can attend an event held by industry guests, or hold a conference themselves. They then have the ability to import contacts from those events
directly into their own list for later use and targeting.

20

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Data Targeting

We help our clients build an investor base through targeted advertising and marketing campaigns, tailored to their needs. When our clients succeed, we
succeed. Using data-driven insights, we help clients meet their unique marketing objectives, whether they’re messaging existing investors, new investors,
or consumers.

Our team of experts takes a deep dive into each company, building out unique messaging to suit their target investors. Once media campaigns are built, they
are run through the Sequire platform across multiple target segments. We then track performance and modify the campaign for the best possible results. Our
clients have needs to target particular sectors and exchanges, and the value we deliver lies in the hyper-specific investor insights necessary for that kind of
focused outreach.

We are maximizing the efficacy of our media campaigns by providing our clients with custom-built landing pages that are crafted to educate, engage, and
convert new investors. When a new investor clicks through an ad, they will land on a story-driven page with data-tracking software embedded to collect
analytics for later use.

Virtual Events and LD Micro

LD Micro was originally founded in 2006 as an independent resource for the microcap world. It quickly grew into a premier event platform in the space,
successfully connecting investors and promoting small cap businesses. In September of 2020, we acquired LD Micro, and hosted the 2020 Main Event on
our Sequire Virtual Events platform. We are proud to say we had over 50K attendees and hosted webinars with 250 companies.

The LD Micro Main Event is one of the most influential conferences in the small-cap space, and our acquisition has been able to provide LD access to our
growing database of 5M+ investors.

At our core, we are in the business of helping companies connect to their audience, and creating events where companies are presenting to investors is a
great way to execute on our mission. The LD Micro Main Event is just the start.

We are currently expanding our slate of events to include specialty conferences for individual industries such as: EdTech, FinTech, Minerals, Pharma, etc.
We have built up a retail investor community of 5M+, and the ability to help educate investors with these events is valuable to our investor community.

We see the Sequire Virtual Events platform growing into the premier investor event tool. With the help of our events team, companies have the ability to
create and organize their own webinars at scale. The Covid-19 Pandemic certainly created growth in this space, but we believe that virtual events are the
future of targeted investor communication.

Through  the  events  platform,  we  have  the  ability  to  host  a  variety  of  virtual  events  and  conferences  including:  investor  conferences,  earnings  calls,
shareholder meetings, annual, investor/analyst days, corporate town halls, roadshows, and more.

We believe functionality is key, and some of the features we offer include multi-presenter capabilities, integrated graphic presentation options, tech support,
real-time analytics, audience polling, downloadable resource offerings, and more. Each presentation, when concluded, delivers an analytics report to the
client for data-driven review.

We  are  offering  users  a  seamless,  centrally-managed  virtual  events  solution  that  can  be  customized  to  any  industry.  Sequire  Virtual  Events  has  already
demonstrated success with the LD Micro Main Event, and we will continue to devote resources to the growth of this area of our business.

Sequire Community

Building  a  thriving  community  is  often  an  overlooked  aspect  of  business.  With  a  significant  number  of  investors  aware  of  the  LDMicro  brand,  we  are
moving to ensure that those people become passionate advocates, engaging with each other on a wide range of topics.

We have plans to develop investor education tools, host professional investment events, and cultivate a mature, educated community. Our vision for the
Sequire Community is that it becomes a place where people can communicate and network, to learn and grow as investors, and ultimately become brand
advocates.

We derive our revenues from the:

● Sale and licensing of our proprietary SaaS platform; and
● Sales of proprietary consumer data; and
● Attendance and sponsorship fees from investor conferences and events; and
● Sales of digital advertising campaigns.

21

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cash, Cash Equivalents, and Investments

FINANCIAL CONDITION

Cash,  cash  equivalents,  and  marketable  securities  totaled  approximately  $9,000,000  and  $100,000  as  of  December  31,  2020  and  2019.  Our  marketable
securities  have  been  obtained  through  our  Sequire  business  as  payment  for  our  services.  They  consist  predominantly  of  debt  and  equity  securities,
diversified among industries and individual issuers. The investments are all U.S. dollar-denominated securities, but also include foreign issuer securities to
diversify risk.

Valuation

In  general,  and  where  applicable,  we  use  quoted  prices  in  active  markets  for  identical  assets  or  liabilities  to  determine  the  fair  value  of  our  financial
instruments. This pricing methodology applies to our Level 1 investments, such as U.S. government securities, common and preferred stock, and mutual
funds. If quoted prices in active markets for identical assets or liabilities are not available to determine fair value, then we use quoted prices for similar
assets and liabilities or inputs other than the quoted prices that are observable either directly or indirectly. Level 3 investments are valued using internally-
developed models with unobservable inputs. Assets and liabilities measured at fair value on a recurring basis using unobservable inputs are an immaterial
portion of our portfolio.

Going Concern

Cash on hand and marketable securities at December 31, 2020 was approximately $451,000 and $8,447,000. Based upon our cash flow projections taking
into account cash, our recent capital raise, marketable securities and the projected cash flows from operations we believe we have enough liquidity, taking
into  account  the  uncertainty  related  to  the  ongoing  pandemic  and  general  economic  uncertainty,  to  continue  to  fund  operations  at  their  currently  level
through the remainder of the year.

The Company has incurred significant losses since its inception and has not demonstrated an ability to generate sufficient revenues from the sales of its
services  to  achieved  profitable  operations  on  a  consolidated  basis.  There  can  be  no  assurance  that  profitable  operations  will  ever  be  achieved,  or  if
achieved, could be sustained on a continuing basis. In addition, the Company’s operations and specifically, the continued consolidation of BIGToken may
require additional financial support or additional financing. These factors create uncertainty or doubt about the Company’s ability to continue as a going
concern  within  one  year  after  the  date  that  the  consolidated  financial  statements  are  issued.  The  consolidated  financial  statements  do  not  include  any
adjustments that might be necessary if the Company is unable to continue as a going concern. Accordingly, the consolidated financial statements have been
prepared  on  a  basis  that  assumes  the  Company  will  continue  as  a  going  concern  and  which  contemplates  the  realization  of  assets  and  satisfaction  of
liabilities and commitments in the ordinary course of business.

Liquidity

During  2020,  our  principal  sources  of  liquidity  have  been  proceeds  from  various  debt  and  equity  offerings  as  well  as  the  sale  of  our  receivables.  Cash
consists of cash on deposit with banks.

Historically, we have financed our operations primarily from the sale of debt and equity securities. There can be no assurance that profitable operations will
ever be achieved, or if achieved, could be sustained on a continuing basis. Based upon our current revenues, expenses and liabilities, we anticipate having
to raise additional capital through the private and public sales of our equity or debt securities, or a combination thereof. Although management believes that
such capital sources will be available, there can be no assurance that financing will be available to us when needed in order to allow us to continue our
operations, or if available, on terms acceptable to us. If we do not raise enough capital in a timely manner, among other things, we may be forced scale back
our operations or cease operations all together.

We  monitor  our  cash  flow,  assess  our  business  plan,  and  make  expenditure  adjustments  accordingly.  If  appropriate,  we  may  pursue  limited  financing
including issuing additional equity and/or incurring additional debt. Although we have successfully funded our past operations through additional issuances
of equity, there is no assurance that our capital raising efforts will be able to attract additional necessary capital at prices attractive to the Company. If we
are unable to obtain additional funding for operations at any time in the future, we may not be able to continue operations as proposed. This would require
us to modify our business plan, which could curtail various aspects of our operations.

We expect existing cash, cash equivalents, marketable securities, cash flows from operations, and access to capital markets to continue to be sufficient to
fund  our  operating  activities  and  cash  commitments  for  investing  and  financing  activities,  such  as  debt  maturities,  for  at  least  the  next  12  months  and
thereafter for the foreseeable future. Additionally, we entered into an “At the Market” sales agreement with B. Riley, Inc. (“Sales Agent”) for the sale of up
to $3,125,000 of shares of our Class A Common Stock. The at-the-market agreement was entered into pursuant to a takedown from our shelf registration
statement declared effective on December 11, 2019 (Registration No. 333-235298). From January 1, 2021 through March 25, 2021, we have sold 53,626
shares under such agreement at an average per share price of $5.47 resulting in gross proceeds of $293,000 and net proceeds of $284,000 after deducting
Sales  Agent  commissions  and  other  costs  and  expenses  associated  with  such  sales.  Future  sales  under  our  at-the-market  sales  agreement  are  limited  to
$2,832,000, the remaining amount left pursuant to the takedown from our shelf registration statement.

Additionally,  on  October  30,  2020,  we  sold  our  remaining  position  in  TI  Health  (f/k/a  SRAXmd)  for  a  total  of  $8,000,000  of  which  $7,000,000  was
received  upon  closing.  The  remaining  $1  million  is  to  be  paid  the  earlier  of  three  years  after  closing  or  upon  a  future  sale  of  the  TI-Health  business.
Substantially, all of these proceeds were used to redeem a portion of Convertible Debentures issued on June 30, 2020.

Goodwill

We allocate goodwill to reporting units based on the reporting unit expected to benefit from the business combination. We evaluate our reporting units on
an annual basis and, if necessary, reassign goodwill using a relative fair value allocation approach. Goodwill is tested for impairment at the reporting unit
level (operating segment or one level below an operating segment) on an annual basis (December 31 for us) and between annual tests if an event occurs or
circumstances  change  that  would  more  likely  than  not  reduce  the  fair  value  of  a  reporting  unit  below  its  carrying  value.  These  events  or  circumstances
could  include  a  significant  change  in  the  business  climate,  legal  factors,  operating  performance  indicators,  competition,  or  sale  or  disposition  of  a
significant portion of a reporting unit.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
22

 
 
Application  of  the  goodwill  impairment  test  requires  judgment,  including  the  identification  of  reporting  units,  assignment  of  assets  and  liabilities  to
reporting units, assignment of goodwill to reporting units, and determination of the fair value of each reporting unit. The fair value of each reporting unit is
estimated primarily through the use of a discounted cash flow methodology. This analysis requires significant judgments, including estimation of future
cash flows, which is dependent on internal forecasts, estimation of the long-term rate of growth for our business, estimation of the useful life over which
cash flows will occur, and determination of our weighted average cost of capital.

The estimates used to calculate the fair value of a reporting unit change from year to year based on operating results, market conditions, and other factors.
Changes in these estimates and assumptions could materially affect the determination of fair value and goodwill impairment for each reporting unit.

Components of Results of Operations

Sequire Revenues

Sequire Platform: We recognize revenue from the licensing of our Sequire platform, data, marketing and insight services performed in conjunction
with the Sequire platform.

Conference Revenue. We recognize revenue from hosting conferences.

Cost of Revenue and Operating Expenses

Cost of revenue. Our cost of revenue consists primarily of expenses associated with the cost of media and data.

Employee Related Costs. These are the costs we incur to employ our staff.

Platform costs. Consist of the technology and content hosting of our BIGToken platform.

Marketing and sales. These are the costs we incur to market our products and services and third-party selling costs.

Depreciation and Amortization. Depreciation and Amortization cost represent an allocation of the costs incurred to acquire the long-lived assets
used in our business over their estimated useful lives. Our long-lived assets consist of property and equipment and internally developed software.

General and administrative. General and administrative expense consists primarily of human resources, information technology, professional fees,
IT  and  facility  overhead,  and  other  general  corporate  expense.  We  expect  our  general  and  administrative  expense  to  increase  in  absolute  dollars
primarily  as  a  result  of  the  increased  costs  associated  with  being  a  stand-alone  public  company.  However,  we  also  expect  our  general  and
administrative  expense  to  fluctuate  as  a  percentage  of  our  revenue  in  future  periods  based  on  fluctuations  in  our  revenue  and  the  timing  of  such
expense.

Results of operations

Year ended December 31, 2020 compared to year ended December 31, 2019 (in 1,000s)

23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Selected Segment Financial Data

Year ended December 31,

Sequire

BIGToken

2020

2019

2020

2019

Corporate and Other
2019
2020

Consolidated

2020

2019

Sequire platform revenue
Conference revenue
BIGtoken revenue
Other
Total Revenue

  $

  $ 5,781,000 
503,000 
- 
- 
  6,284,000 

87,000 
- 
- 
- 
87,000 

  $

- 
- 
  2,168,000 
- 
  2,168,000 

$

- 
- 
  3,228,000 
- 
  3,228,000 

$

- 
- 
- 
195,000 
195,000 

6,000 
189,000 

$

- 
- 
- 
269,000 
269,000 

60,000 
209,000 

$

5,781,000 
503,000 
2,168,000 
195,000 
8,647,000 

2,589,000 
6,058,000 

$

87,000 
- 
3,228,000 
269,000 
3,584,000 

1,680,000 
1,904,000 

Cost of Revenue
Gross profit
margin %

  1,783,000 
  4,501,000 

7,000 
80,000 

800,000 
  1,368,000 

  1,613,000 
  1,615,000 

72% 

92% 

63% 

50% 

98% 

78% 

70% 

53%

Operating expenses

  3,412,000 

462,000 

  5,933,000 

  10,751,000 

  8,310,000 

  8,549,000 

  17,655,000 

  19,762,000 

Operating Income

  $ 1,089,000 

  $ (382,000)   $ (4,565,000)  

$ (9,136,000)  

$ (8,121,000)  

$ (8,340,000)  

$ (11,597,000)  

$ (17,858,000)

Full year 2020 compared to 2019

2020 was the first full year of operations for our Sequire business. During the year-ended December 31, 2020 our customer base grew from approximately
37 subscribing companies to approximately 125 subscribing companies as of year-end. We charge a base monthly license fee for a Sequire subscription,
which ranges from $1,000 per month up to $5,000 per month.

Due to a sales initiative, we launched in 2Q 2020 whereby we allow our customers to pay for our services with their securities, mainly common stock, we
estimated that there was a greater likelihood we’d be successful with pricing adjustments and our ability to sell additional ancillary services.

During the third quarter, we acquired LD Micro, Inc. LD Micro’s primary line of business was the hosting of investor related conferences. Historically, LD
Micro’s  investor  conferences  have  been  in-person,  however,  during  the  fourth-quarter  of  2020  we  successfully  hosted  a  virtual  conference  leveraging
Sequire’s platform technology to execute the event.

For  the  first  year  of  operations,  we  generated  revenues  of  $6,284,000.  This  compares  to  $87,000  from  the  limited  operations  during  the  year  ended
December 31, 2019. During the year ended December 31, 2020 the Company had closed sales with total contract value approximating $14,800,000.

Sequire revenues

Sequire  revenues  for  the  year  ended  December  31,  2020  increased  to  $6,284,000  or  by  7,123%  compared  to  $87,000  during  the  prior  year.  Sequire’s
continued growth was primarily driven by the growth of the services provided to issuers through the Sequire platform. During the year ended December 31,
2020 the Company had closed sales with total contract value approximating $14,800,000.

Sequire Profit Margin

Sequire’s  costs  of  revenue  consist  of  data  and  media  acquired  from  third  parties  to  fulfill  the  data,  media  and  advertising  components  of  our  revenues.
Sequire’s profit margin for the year ended was 72% and 92% respectively.

Sequire Operating Expenses

Sequire Operating Expenses

Sequire’s operating expenses for the year-ended December 31, 2020 were $3,412,000 this is compared to $462,000 for the year-ended December 31, 2019.
Operating expenses consisted of the following:

Employee  Related  Costs.  These  are  the  costs  we  incur  to  employ  our  staff.  Employee  related  costs  increased  to  $1,854,000  or  by  739%  from
$221,000. The increase is primarily the result of an increase in staffing expenses due to an increase in the number of employees in all departments of
the business to support the growth in operations during the year. We expect these expenses to continue to increase in absolute dollars as revenue
increases.

Platform costs. Consist  of  the  technology  and  content  hosting.  Platform  costs  for  the  full  year  ending  December  31,  2020  were  $40,000  a  25%
increase  compared  to  $32,000  for  the  year  ended  December  31,  2019.  We  expect  these  costs  to  continue  to  increase  in  absolute  dollars  as  we
continue to grow but expect that they continue to decrease as a percentage of our revenues.

Marketing, data services and sales. These are the costs we incur to market our products and third-party services and selling costs. Marketing, data
services  and  sales  for  the  full  year  ending  December  31,  2020  were  $1,216,000  a  1,348%  increase  compared  to  $84,000  for  the  year  ended
December 31, 2019. We expect these costs to continue to grow in nominal dollars as we continue to grow but expect that they continue to decrease
as a percentage of our revenues.

Depreciation and Amortization. Depreciation and Amortization cost represent an allocation of the costs incurred to acquire the long-lived assets
used in our business over their estimated useful lives. Our long-lived assets primarily consist of internally developed software. For the year ended
December  31,  2020  depreciation  and  amortization  expense  was  $136,000  which  represents  an  increase  of  $84,000  or  159%.  We  expect  these
expenses to continue to increase as we anticipate further investment in long-lived assets to support our business growth.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
General and administrative. General and administrative expense consists primarily of, information technology, professional fees, IT and facility
overhead. We expect our general and administrative expense to increase in absolute dollars primarily as a result of the increased costs associated
with  being  a  stand-alone  public  company.  However,  we  also  expect  our  general  and  administrative  expense  to  fluctuate  as  a  percentage  of  our
revenue in future periods based on fluctuations in our revenue and the timing of such expense.

BIGToken revenues

BIGToken revenues for the year-ended December 31, 2020 decreased to $2,168,000 or 33% compared to $3,228,000 during the year ended December 31,
2019. This decrease is primarily driven by the loss of core customers from our legacy sales verticals.

BIGToken Profit Margin

BIGToken’s costs of revenue consist of media acquired from third parties to fulfill the media and advertising components of our revenues. Profit margin for
the  year-ended  December  31,  2020  increased  to  63%  as  compared  to  50%  in  2019.  The  increase  is  driven  by  the  increase  in  revenues  and  enhanced
operational execution.

BIGtoken Operating Expenses

Our operating costs for the year-ended December 31, 2020 declined to $5,933,000 or by 45% as compared to $10,751,000 for the year-ended December 31,
2019. The decrease in operating expenses were attributable to the following: to the reductions in staffing related and other general administrative expenses
attributable to our legacy media verticals, and the reduction of our BIGToken point liability.

Employee Related Costs. These are the costs we incur to employ our staff. For the year-ended December 31, 2020 employee related costs decreased
to $3,211,000 from $6,281,000 for the full year period ending December 31, 2019, representing a decrease of $3,070,000 or approximately 49%. The
decrease is primarily due to a reduction in employees in our sales and operations departments.

Platform  costs.  Consist  of  the  technology  and  content  hosting.  Platform  costs  for  the  full  year  ending  December  31,  2020  were  $707,000  as
compared to $580,000 for the year ended December 31, 2019, representing an increase of $127,000 or 22%. The increase in expenses here is driven
by the continued increase in our user database. We expect these costs to continue to increase in absolute dollars as we continue to grow our user
database but expect that they continue to decrease as a percentage of our revenues.

Marketing, data services and sales. These are the costs we incur to market our products including the expenses we incur through BIGtoken point
redemptions. For the year-ended December 31, 2019 the company incurred $960,000 in expenses related to payments to users for point redemptions
and  accruals  for  future  redemptions.  For  the  year  ended  December  31,  2020,  BIGtoken  user  payment  and  accruals  for  future  payments  for  point
redemptions decreased to $721,000 . Marketing, data services and sales for the full year ending December 31, 2020 were $958,000 as compared to
$1,751,000 for the year ended December 31, 2019. We expect these costs to continue to grow in nominal dollars as we continue to grow but expect
that they continue to decrease as a percentage of our revenues.

Depreciation and Amortization. Depreciation and Amortization cost represent an allocation of the costs incurred to acquire the long-lived assets
used in our business over their estimated useful lives. Our long-lived assets primarily consist of internally developed software. For the year ended
December  31,  2020  depreciation  and  amortization  expense  was  $531,000  which  represents  an  increase  of  $182,000  or  52%.  We  expect  these
expenses to continue to increase as we anticipate further investment in long-lived assets to support our business growth.

General and administrative. General and administrative expense consists primarily of, information technology, professional fees, IT and facility
overhead.  General  and  Administrative  expenses  were  $526,000  for  the  full  year  ended  December  31,  2020,  which  represents  a  decrease  of
$1,264,000.  The  decrease  in  expense  in  driven  by  a  decrease  in  the  following:  bad-debt  expenses  of  $394,000,  consulting  expenses  of  $175,000,
stock based compensation of $230,000.

We expect our general and administrative expense to increase in absolute dollars primarily as a result of the increased costs associated with moving
to an independent stand-alone Company. However, we also expect our general and administrative expense to fluctuate as a percentage of our revenue
in future periods based on fluctuations in our revenue and the timing of such expense.

24

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate and Other Operating Expenses

Corporate and Other Operating expense consists primarily of human resources, information technology, professional fees, IT and facility overhead, and
other  general  corporate  expense.  General  and  Administrative  expenses  were  $8,310,000  for  the  full  year  ended  December  31,  2020,  which  represents  a
decrease of $239,000 or 3%. The decrease in expense in driven by a decrease in lower staffing costs.

We expect our general and administrative expense to increase in absolute dollars as we continue to grow our business. However, we also expect our general
and administrative expense to decrease as a percentage of our revenues as revenues increase.

The following table presents working capital as of December 31, 2020 and 2019:

Current assets
Current liabilities
Working capital

Cash flows from operating activities

2020

2019

  $

  $

11,873,000    $
19,035,000   
(7,162,000)  $

1,941,000 
7,376,000 
(5,435,000)

The primary use of operating cash is to pay our media, data and platform vendors, employees and our users through point redemptions, others for a wide
range of services. Cash flows used in operating activities decreased by $1,861,000 or 12% in 2020 primarily driven by a reduction in operating expenses.

Cash flows from investing activities

Our  principal  recurring  investing  activities  are  the  funding  of  our  internal  software  development  and  the  sale  of  marketable  securities.  Expenditures  for
software  development  were  $1,205,000  and  $1,292,000  for  the  years  ended  2020  and  2019,  respectively.  During  the  year-ended  2020,  the  Company
generated $916,000 from the sale of marketable securities and $7,000,000 of proceeds from the sale of our investment of TI Health (formerly SRAXMd).
Also, we used $697,000 for the acquisition of LD Micro.

Cash flows from financing activities 

During the years ended December 31, 2020 net cash provided by financing activities decreased by 41% to $7,862,000 primarily consisting of proceeds, less
redemptions, from our OID convertible notes. Also, we received $1,084,000 from the Payroll Protection Program.

During the years ended December 31, 2019, net cash provided from financing activities was $13,393,000 consisting of proceeds from the sales of common
stock in the amount totaling $12,197,000 and the proceeds from the exercise of warrants in the amount of $1,196,000.

25

 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Employees and Human Capital Resources

As of March 26, 2021, we had 145 full-time employees. 9 are engaged in executive management such as our Chief Executive Officer, 90 in information
technology including those participating in our research and development efforts, 22 in sales and marketing, 16 in integration and customer support and 8
in administration. All employees are employed “at will.” We believe our relations with our employees are generally positive and we have no collective
bargaining agreements with any labor unions.

Our  human  capital  resources  objectives  include,  as  applicable,  identifying,  recruiting,  retaining,  incentivizing  and  integrating  our  existing  and  new
employees. The principal purposes of our equity and cash incentive plans are to attract, retain and reward personnel, whether existing employees or new
hires, through the granting of stock-based and cash-based compensation awards. We believe that this increases value to our stockholders and the success of
our company by motivating such individuals to perform to the best of their abilities and achieve our objectives.

As the success of our business is fundamentally connected to the well-being of our employees, we are committed to their health, safety and wellness. We
provide our employees and their families with access to convenient health and wellness programs, including benefits that provide protection and security
giving them peace of mind concerning events that may require time away from work or that impact their financial well-being; and that offer choice where
possible so they can customize their benefits to meet their needs and the needs of their families. In response to the COVID-19 pandemic, we implemented
significant changes that we determined were in the best interest of our employees, as well as the community in which we operate, and which comply with
government regulations, including working in a remote environment where appropriate or required.

Critical Accounting Policies and Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amount
in our consolidated financial statements and related notes. On an ongoing basis, we evaluate estimates which are subject to significant judgment. The more
critical  accounting  estimates  include  estimates  related  to  revenue  recognition  and  accounts  receivable  allowances.  We  also  have  other  key  accounting
policies, which involve the use of estimates, judgments and assumptions that are significant to understanding our results, which are described in Note 1 to
our consolidated financial statements for the years ended December 31, 2020 and 2019 appearing elsewhere in this report.

The  following  critical  accounting  policies  affect  the  more  significant  judgments  and  estimates  used  in  the  preparation  of  our  consolidated  financial
statements.  In  addition,  you  should  refer  to  our  accompanying  consolidated  balance  sheets  as  of  December  31,  2020  and  2019,  and  the  consolidated
statements of operations, changes in stockholders’ equity and cash flows for the fiscal years ended December 31, 2020 and 2019, and the related notes
thereto, for further discussion of our accounting policies.

On  an  ongoing  basis,  we  evaluate  our  estimates  compared  to  historical  experience  and  trends,  which  form  the  basis  for  making  judgments  about  the
carrying value of assets and liabilities. To the extent that there are material differences between our estimates and our actual results, our future financial
statement presentation, financial condition, results of operations and cash flows will be affected.

We believe the assumptions and estimates associated with the following have the greatest potential impact on our consolidated financial statements.

Going concern assessment

With  the  implementation  of  Financial  Accounting  Standards  Board’s  (“FASB”)  standard  on  going  concern,  Accounting  Standards  Update  (“ASU”)  No.
2014-15, we assess going concern uncertainty in our consolidated financial statements to determine if we have sufficient cash and cash equivalents on hand
and working capital, including available loans or lines of credit, if any, to operate for a period of at least one year from the date our consolidated financial
statements are issued, which is referred to as the “look-forward period” as defined by ASU No. 2014-15. As part of this assessment, based on conditions
that are known and reasonably knowable to us, we consider various scenarios, forecasts, projections, and estimates, and we make certain key assumptions,
including the timing and nature of projected cash expenditures or programs, and our ability to delay or curtail those expenditures or programs, if necessary,
among other factors. Based on this assessment, as necessary or applicable, we make certain assumptions around implementing curtailments or delays in the
nature and timing of programs and expenditures to the extent we deem probable those implementations can be achieved and we have the proper authority to
execute them within the look-forward period in accordance with ASU No. 2014-15.

26

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Business Combinations

For all business combinations (whether partial, full or step acquisitions), the Company records 100% of all assets and liabilities of the acquired business,
including  goodwill,  generally  at  their  fair  values;  contingent  consideration,  if  any,  is  recognized  at  its  fair  value  on  the  acquisition  date  and,  for  certain
arrangements,  changes  in  fair  value  are  recognized  in  earnings  until  settlement  and  acquisition-related  transaction  and  restructuring  costs  are  expensed
rather than treated as part of the cost of the acquisition.

Accounts receivable and allowance for doubtful accounts

Accounts  receivable  represent  customer  accounts  receivables.  The  Company  provides  an  allowance  for  doubtful  accounts  equal  to  the  estimated
uncollectible  amounts.  The  Company’s  estimate  is  based  on  historical  collection  experience,  general  economic  environment  trends,  and  a  review  of  the
current status of trade accounts receivable. Management reviews its accounts receivable each reporting period to determine if the allowance for doubtful
accounts is adequate. Such allowances, if any, would be recorded in the period the impairment is identified. It is reasonably possible that the Company’s
estimate of the allowance for doubtful accounts will change. Uncollectible accounts receivables are charged against the allowance for doubtful accounts
when all reasonable efforts to collect the amounts due have been exhausted.

Impairment of long-lived assets

We assess the impairment of long-lived assets, which consists primarily of long-lived intangible assets and office equipment, whenever events or changes
in circumstances indicate that such assets might be impaired and the carrying value may not be recoverable. If events or changes in circumstances indicate
that  the  carrying  amount  of  an  asset  may  not  be  recoverable  and  the  expected  undiscounted  future  cash  flows  attributable  to  the  asset  are  less  than  the
carrying amount of the asset, an impairment loss equal to the excess of the asset’s carrying value over its fair value is recorded.

Goodwill and other indefinite-lived intangible assets

We  account  for  goodwill  and  other  indefinite-lived  intangible  assets  in  accordance  with  FASB  Accounting  Standards  Codification  (“ASC”)  Topic  350
“Intangibles—Goodwill  and  Other.”  Approximately  61%  of  our  total  assets  as  of  December  31,  2020,  consist  of  indefinite-lived  intangible  assets,  such
goodwill, the value of which depends significantly upon the operating results of our businesses. We believe that our estimate of the value of our goodwill is
a critical accounting estimate as the value is significant in relation to our total assets, and our estimates incorporate variables and assumptions that are based
on experiences and judgment about future operating performance of our markets and product offerings.

We  do  not  amortize  goodwill  or  other  indefinite-lived  intangible  assets,  but  rather  test  for  impairment  annually  or  more  frequently  if  events  or
circumstances  indicate  that  an  asset  may  be  impaired.  We  complete  our  annual  impairment  tests  in  the  fourth  quarter  of  each  year.  The  fair  value
measurements for our indefinite-lived intangible assets use significant unobservable inputs that reflect our own assumptions about the estimates that market
participants would use in measuring fair value including assumptions about risk. The unobservable inputs are defined in FASB ASC Topic 820 “Fair Value
Measurements and Disclosures” as Level 3 inputs.

We  have  the  option  to  assess  whether  it  is  more  likely  than  not  that  an  indefinite-lived  intangible  asset  is  impaired.  If  it  is  more  likely  than  not  that
impairment exists, we are required to perform a quantitative analysis to estimate the fair value of the assets. The qualitative assessment requires significant
judgment in considering events and circumstances that may affect the estimated fair value of our indefinite-lived intangible assets and to weigh these events
and circumstances by what we believe to be the strongest to weakest indicator of potential impairment. Our annual test is conducted on December 31st.

The FASB guidance provides examples of events and circumstances that could affect the estimated fair value of indefinite-lived intangible assets; however,
the  examples  are  not  all-inclusive  and  are  not  by  themselves  indicators  of  impairment.  We  considered  these  events  and  circumstances,  as  well  as  other
external and internal considerations. Our analysis, in order of what we consider to be the strongest to weakest indicators of impairment include: (1) the
difference between any recent fair value calculations and the carrying value; (2) financial performance, such as operating revenue, including performance
as compared to projected results used in prior estimates of fair value; (3) macroeconomic economic conditions, including limitations on accessing capital
that  could  affect  the  discount  rates  used  in  prior  estimates  of  fair  value;  (4)  industry  and  market  considerations  such  as  a  declines  in  market-dependent
multiples or metrics, a change in demand, competition, or other economic factors; (5) operating cost factors, such as increases in labor, that could have a
negative effect on future expected earnings and cash flows; (6) legal, regulatory, contractual, political, business, or other factors; (7) other relevant entity-
specific events such as changes in management or customers; and (8) any changes to the carrying amount of the indefinite-lived intangible asset.

27

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We  engage  an  independent  third-party  appraisal  and  valuation  firm  to  assist  us  with  determining  the  enterprise  value.  Noble  Financial  Capital  Markets
prepared the valuations for the testing period ending December 31, 2020 and 2019.

We performed a sensitivity analysis of certain key assumptions including reducing the long-term revenue growth rate to determine that such changes would
have no incremental impact to the carrying value of goodwill associated with our Company.

Debt Issuance Costs, Debt Discount and Detachable Debt-Related Warrants

Costs incurred to issue debt are deferred and recorded as a reduction to the debt balance in our consolidated balance sheets. We amortize debt issuance
costs over the expected term of the related debt using the effective interest method. Debt discounts relate to the relative fair value of warrants issued in
conjunction with the debt and are also recorded as a reduction to the debt balance and accreted over the expected term of the debt to interest expense using
the effective interest method.

Revenue Recognition

On  January  1,  2018,  the  Company  adopted  ASC  Topic  606,  “Revenue  from  Contracts  with  Customers”  (“ASC  606”)  using  the  modified  retrospective
method. The core principle of ASC 606 requires that an entity recognize revenue to depict the transfer of promised goods or services to customers in an
amount that reflects the consideration to which the company expects to be entitled in exchange for those goods or services. ASC 606 defines a five-step
process to achieve this core principle and, in doing so, it is possible more judgment and estimates may be required within the revenue recognition process
than required under existing U.S. GAAP including identifying performance obligations in the contract, estimating the amount of variable consideration to
include in the transaction price and allocating the transaction price to each separate performance obligation.

The following five steps are applied to achieve that core principle:

● Step 1: Identify the contract with the customer;

● Step 2: Identify the performance obligations in the contract;

● Step 3: Determine the transaction price;

● Step 4: Allocate the transaction price to the performance obligations in the contract; and

● Step 5: Recognize revenue when the company satisfies a performance obligation.

Results  for  reporting  periods  beginning  after  January  1,  2018  are  presented  in  accordance  with  ASC  606,  while  prior  period  amounts  have  not  been
adjusted and continue to be reported in accordance with the Company’s historic accounting under ASC 605 - Revenue Recognition (“ASC 605”). Under
current and prior revenue guidance, revenues are recognized when control of the promised goods or services are transferred to the customer, in an amount
that reflects the consideration to which the Company expects to be entitled in exchange for those good or services.

The  Company’s  current  payment  terms  on  credits  to  its  customers  are  ranging  from  60  days  to  9  months,  depending  on  the  creditworthiness  of  its
customers.

Stock-Based Compensation

The  Company  accounts  for  all  stock-based  payment  awards  made  to  employees  and  directors  based  on  their  fair  values  and  recognizes  such  awards  as
compensation expense over the vesting period using the straight-line method over the requisite service period for each award as required by FASB ASC
Topic  No.  718,  Compensation-Stock  Compensation.  If  there  are  any  modifications  or  cancellations  of  the  underlying  vested  or  unvested  stock-based
awards, we may be required to accelerate, increase or cancel any remaining unearned stock-based compensation expense, or record additional expense for
vested  stock-based  awards.  Future  stock-based  compensation  expense  and  unearned  stock-  based  compensation  may  increase  to  the  extent  we  grant
additional stock options or other stock-based awards.

28

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Income Taxes

The Company accounts for income taxes under the provisions of FASB ASC Topic 740, “Income Tax,” which requires recognition of deferred tax assets
and liabilities for the expected future tax consequences of events that have been included in the consolidated financial statements or tax returns. Deferred
tax assets and liabilities are recognized for the future tax consequence attributable to the difference between the tax bases of assets and liabilities and their
reported amounts in the financial statements. Deferred tax assets and liabilities are measured using the enacted tax rate expected to apply to taxable income
in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax
rates is recognized in income in the period that includes the enactment date. The Company establishes a valuation when it is more likely than not that the
assets will not be recovered.

ASC Topic 740-10, “Accounting for Uncertainty in Income Taxes,” defines uncertainty in income taxes and the evaluation of a tax position as a two-step
process. The first step is to determine whether it is more likely than not that a tax position will be sustained upon examination, including the resolution of
any related appeals or litigation based on the technical merits of that position. The second step is to measure a tax position that meets the more-likely-than-
not threshold to determine the amount of benefit to be recognized in the financial statements. A tax position is measured at the largest amount of benefit
that is greater than 50 percent likelihood of being realized upon ultimate settlement. Tax positions that previously failed to meet the more-likely-than-not
recognition threshold should be recognized in the first subsequent period in which the threshold is met. Previously recognized tax positions that no longer
meet the more-likely-than-not criteria should be de-recognized in the first subsequent financial reporting period in which the threshold is no longer met.
Penalties and interest incurred related to underpayment of income tax are classified as income tax expense in the period incurred.

Recently Issued Accounting Pronouncements

For  further  information  on  recently  issued  accounting  pronouncements,  see  Note  1—Summary  of  Significant  Accounting  Policies  in  the  accompanying
notes to consolidated financial statements included in Part II, Item 8, “Financial Statements and Supplementary Data” of this Annual Report on Form 10-K.

Off balance sheet arrangements

As of the date of this report, we do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our
financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are
material to investors. The term “off-balance sheet arrangement” generally means any transaction, agreement or other contractual arrangement to which an
entity unconsolidated with us is a party, under which we have any obligation arising under a guarantee contract, derivative instrument or variable interest or
a retained or contingent interest in assets transferred to such entity or similar arrangement that serves as credit, liquidity or market risk support for such
assets.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Not applicable for a smaller reporting company.

ITEM 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

Please see our consolidated financial statements beginning on page F-1 of this annual report.

ITEM 9.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.

None.

ITEM 9A. CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and Procedures

Our management, consisting of our Principal Executive Officer and Chief Financial Officer has evaluated the effectiveness of our disclosure controls and
procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of December 31, 2020. This evaluation included consideration of the
controls, processes and procedures that are designed to ensure that information required to be disclosed by the Company in the reports the Company files or
submits under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and to
provide  reasonable  assurance  that  such  information  is  accumulated  and  communicated  to  the  Company’s  management,  including  its  Chief  Executive
Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure. Management has identified material weaknesses
in the Company’s internal control over financial reporting. Based on that evaluation, management concluded that our disclosure controls and procedures as
of December 31, 2020 were ineffective.

29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Inherent Limitations over Internal Controls

The Company’s internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the
preparation  of  financial  statements  for  external  purposes  in  accordance  with  U.S.  generally  accepted  accounting  principles  (“GAAP”).  The  Company’s
internal control over financial reporting includes those policies and procedures that:

(i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the Company’s

assets;

(ii)  provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to  permit  preparation  of  financial  statements  in  accordance  with
GAAP,  and  that  the  Company’s  receipts  and  expenditures  are  being  made  only  in  accordance  with  authorizations  of  the  Company’s  management  and
directors; and

(iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the Company’s assets

that could have a material effect on the financial statements.

(iv) Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of

changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Management’s Annual Report on Internal Control Over Financial Reporting

The Company’s management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15(f)
under the Exchange Act). Internal control over financial reporting is a process designed by, or under the supervision of the Chief Executive Officer and
Chief Financial Officer and effected by our board of directors, management and other personnel, to provide reasonable assurance regarding the reliability of
financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting  principles.
Management  conducted  an  assessment  of  the  effectiveness  of  the  Company’s  internal  control  over  financial  reporting  based  on  the  criteria  set  forth  in
Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013).

Based  on  the  Company’s  assessment,  management  has  concluded  that,  our  internal  control  over  financial  reporting  was  ineffective  as  of  December  31,
2020 because of the following material weaknesses in internal controls over financial reporting:

● a lack of sufficient in-house qualified accounting staff;
● inadequate controls and segregation of duties due to limited resources and number of employees;
● limited checks and balances in processing cash transactions;
● substantial reliance on manual reporting processes and spreadsheets external to the accounting system for financial reporting;
● lack of adequate controls in the accounting for internally developed software costs.,
● products and services; and the recording of sophisticated, material financing transactions which are heavily dependent upon the use of estimates

and assumptions and require us using consultants;

● and our lack of experience in monitoring and administering, the Company’s internal control over financial reporting

To  mitigate  the  items  identified  in  the  assessment,  we  rely  heavily  on  direct  management  oversight  of  transactions,  along  with  the  use  of  legal  and
accounting  professionals/consultants.  As  we  grow,  we  expect  to  increase  the  number  of  employees,  which  would  enable  us  to  implement  adequate
segregation of duties within the internal control framework.

Remediation

We are continuing to seek ways to remediate these weaknesses, which stem from our small workforce and limited resources.

Changes in Internal Control over Financial Reporting

No change in our internal control over financial reporting occurred during the quarter ended December 31, 2020 that materially affected, or is reasonably
likely to materially affect, our internal control over financial reporting.

30

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
This  annual  report  does  not  include  an  attestation  report  of  our  registered  public  accounting  firm  regarding  internal  control  over  financial  reporting.
Management’s  report  was  not  subject  to  attestation  by  our  registered  public  accounting  firm  pursuant  to  the  rules  of  the  Securities  and  Exchange
Commission that permit us to provide only management’s report in this annual report.

ITEM 9B. OTHER INFORMATION.

None.

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE.

PART III

The  information  required  by  this  Item  is  set  forth  under  the  heading  “Directors,  Executive  Officers  and  Corporate  Governance”  in  our  2021  Proxy
Statement to be filed with the SEC in connection with the solicitation of proxies for our 2021 Annual Meeting of Shareholders (“2021 Proxy Statement”)
and is incorporated herein by reference. Such Proxy Statement will be filed with the SEC within 120 days after the end of the fiscal year to which this
report relates. The information required by this item regarding delinquent filers pursuant to Item 405 of Regulation S-K will be included under the caption
“Section 16(a) Beneficial Ownership Reporting Compliance” in the 2021 Proxy Statement and is incorporated herein by reference.

ITEM 11. EXECUTIVE COMPENSATION.

The  information  required  by  this  Item  is  set  forth  under  the  headings  “Director  Compensation”  and  “Executive  Compensation”  of  our  2021  Proxy
Statement and is incorporated herein by reference.

ITEM 12.

SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT  AND  RELATED  STOCKHOLDER
MATTERS.

The information required by this Item is set forth under the headings “Beneficial Owners of Shares of Common Stock” and “Equity Compensation Plan
Information” of our 2021 Proxy Statement and is incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE.

The information required by this Item is set forth under the heading “Certain Relationships and Related Transactions” of our 2021 Proxy Statement and is
incorporated herein by reference.

ITEM 14.

PRINCIPAL ACCOUNTING FEES AND SERVICES.

The information required by this Item is set forth under the heading “Independent Registered Public Accounting Firm” of our 2021 Proxy Statement and is
incorporated herein by reference.

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES.

Documents filed as part of this report:

PART IV

(1) Financial Statements. See Index to Consolidated Financial Statements appearing on page F-1.

(2) Exhibits

Description

  Herewith

Form

Filed/

Furnished  

Exhibit
No.

3.01(i)
3.02(i)

  Certificate of Incorporation, filed on 8/3/11
  Certificate of Correction to Certificate of

Incorporation, filed on 8/31/11

3.03(i)

  Certificate of Amendment to Certificate of

3.04(i)

Incorporation authorizing 1:5 reverse stock split
  Certificate of Designation of Series 1 Preferred

Stock

3.05(i)

  Certificate of Amendment to Certificate of

Incorporation as Amended, effective 8/25/19

3.06(i)

  Certificate of Designation of BIGToken Preferred

Tracking Stock

3.07(ii)

  Amended and Restated Bylaws of Social Reality,

4.01
4.02

4.03

4.04

Inc. adopted March 27, 2019

  Specimen of Class A Common Stock Certificate
  Class A Common Stock Purchase Warrant Issued to

Investors in October 2014

  Class A Common Stock Purchase Warrant issued in
Steel Media Transaction dated October 30, 2014

  Class A Common Stock Warrant issued in

September 2016 Offering

Incorporated by Reference

Exhibit
No.

File No.

Filing
Date

3.01(i)
3.01(ii)

  333-179151  
  333-179151  

1/24/12
1/24/12

3.5

3.4

000-54996

9/19/16

000-54996

8/22/13

3.01(i)

001-37916

8/15/19

3.05(i)

  333-229606  

10/16/19

3.01(ii)

001-37916

4/2/19

4.1
4.7

4.8

4.6

001-37916
000-54996

10/12/16
11/4/14

000-54996

11/4/14

000-54996

10/6/16

S-1
S-1

8-K

8-K

8-K

S-1/A

8-K

8-A12B
8-K

8-K

8-K

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4.05

4.06

4.07

4.08

4.09

  Class A Common Stock Warrant issued to October

2013 Offering

  Class A Common Stock Warrant issued to T.R.

Winston & Company issued 8/22/13

  Class A Common Stock Warrant issued to Investors

in January 2014 Offering

  Class A Common Stock Warrant issued to Investors

in September 2016

  Class A Common Stock Warrant issued to Investors

in January 2017 Offering

31

8-K

10-Q

8-K

8-K

8-K

4.7

4.5

4.6

4.6

4.1

000-54996

10/24/13

000-54996

11/13/13

000-54966

1/27/14

000-54966

10/6/16

001-37916

1/4/17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4.10

4.11

4.12

4.13

4.14

4.15

4.16

4.17**
4.18**
4.19
4.20

4.21

4.22

4.23

4.24

4.25

4.26

  Class A Common Stock Warrant issued to Investors

in January 2017 Offering (2nd Warrant)

  Class A Common Stock Placement Agent Warrant

issued in January 2017 Offering

  Class A Common Stock Placement Agent Warrant

issued in October 2016 Offering

  Class A Common Stock Warrant issued in Leapfrog

Media Trading Acquisition

  Form of 12.5% Secured Convertible Debenture

issued in April 2017 Offering

  Class A Common Stock Warrant issued in April

2017 Offering

  Form of Class A Common Stock Placement Agent

Warrant issued in April 2017 Offering

  2016 Equity Compensation Plan
  2014 Equity Compensation Plan
  2012 Equity Compensation Plan
  Form of Stock Option Agreement for 2012, 2014

and 2016 Equity Compensation Plan

  Form of Restricted Stock Unit Agreement for 2012,

2014 and 2016 Equity Compensation Plan

  Form of Restricted Stock Award Agreement for
2012, 2014 and 2016 Equity Compensation Plan
  Form of 12.5% Secured Convertible Debenture

issued in October 2017 Offering

  Class A Common Stock Warrant Issued to Investors
and Placement Agents in October 2017 Offering
  Form of Placement Agent Warrant from April 2019

Offering

  Form of Series A Common Stock Warrant from

August 2019 Offering

32

8-K

8-K

10-K

10-K

8-K

8-K

8-K

4.2

4.3

4.12

4.13

4.2

4.1

4.3

001-37916

1/4/17

001-37916

1/4/17

001-37916

3/31/17

001-37916

4/2/18

001-33672

4/21/17

001-33672

4/21/17

001-33672

4/21/17

1/20/17
8-K
S-1
S-1

A-1
10.33
4.02
4.03

001-37916
000-54996
  333-179151  
  333-179151  

1/20/17
11/10/14
1/24/12
1/24/12

S-1

S-1

8-K

8-K

8-K

8-K

4.04

  333-179151  

1/24/12

4.05

  333-179151  

1/24/12

4.01

4.02

4.01

4.01

001-37916

10/27/17

001-37916

10/27/17

001-37916

4/10/19

001-37916

8/14/19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4.27

4.28

4.29

4.30

4.31
4.32

4.33
10.01

10.02

10.03

10.04

10.05

10.06

10.07
10.08

10.09

10.10

  Form of Series B and Series C Common Stock

Warrant from August 2019 Offering

  Form of Placement Agent Warrant from August

2019 Offering

  Form of Class A common stock purchase warrant

issued in February 2020 Offering

  Form of Original Issue Discount Senior Secured
Convertible Debenture from June 2020 Offering

  Form of Warrant from June 2020 Offering
  Form of Placement Agent Warrant from June 2020

Offering

  Form of New Warrant issued February 22, 2021
  Purchase Agreement among Richard Steel, Steel

Media, and Social Reality, dated 10/30/14

  Asset Purchase Agreement with LeapFrog Media

Trading dated 4/20/17

  Amendment to Asset Purchase Agreement with

Leapfrog Media Trading dated 8/17/17

  Transition Services Agreement in Leapfrog Media

Trading Transaction

  Sample Leakout Agreement in Leapfrog Media

Trading Transaction

  Form of Securities Purchase Agreement for April

2017 Offering

  Form of Security Agreement for April 2017 Offering 
  Form of Registration Rights Agreement for April

2017 Offering

  Form of Securities Purchase Agreement for October

2017 Offering

  Form of Registration Rights Agreement for October

2017 Offering

10.11**

  Employment Agreement with Christopher Miglino

dated 1/1/12

33

8-K

8-K

8-K

8-K

8-K
S-1

8-K
8-K

10-K

10-K

10-K

10-K

8-K

8-K
8-K

8-K

8-K

S-1

4.02

4.03

4.01

4.01

4.02
4.06

4.01
2.1

10.02

10.03

10.04

10.05

10.1

10.2
10.3

10.01

10.02

001-37916

8/14/19

001-37916

8/14/19

001-37916

3/5/20

001-37916

6/30/20

001-37916
  333-240270  

6/30/20
7/31/20

001-37916
000-54996

2/22/21
11/4/14

001-37916

4/2/18

001-37916

4/2/18

001-37916

4/2/18

001-37916

4/2/18

001-37916

4/21/17

001-37916
001-37916

4/21/17
4/21/17

001-37916

10/27/17

001-37916

10/27/17

10.01

  333-179151  

1/24/12

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.12**

  Employment Agreement with Erin DeRuggiero

dated 10/19/15

10.13**

  Employment Agreement with Joseph P. Hannan

dated 10/17/16

10.14**

  Employment Agreement with Richard Steel dated

10/30/14

10.15**

  Employment Agreement with Chad Holsinger dated

10/30/14

10.16

  Employment Agreement with Adam Bigelow dated

10/30/14

10.17**

  Separation Agreement and Release with Richard

Steel dated 1/25/17

10.18**

  Employment Agreement with Dustin Suchter dated

12/19/14

10.19**

  Form of Proprietary Information, Inventions and

Confidentiality Agreement

10.20**

  Form of Indemnification Agreement with Officers

10.21

10.22

10.23

10.24

10.25

10.26

10.27

10.28

10.29

10.30

and Directors

  Indemnification Agreement with Richard Steel dated

10/30/14

  Sublease for principal executive offices dated

8/12/12 with TrueCar, Inc.

  Services Agreement with Servicios y Asesorias

Planic, S.A. de cv dated 1/25/13

  Sublease Agreement with Amarcore, LLC dated

1/1/15

  Advisory Agreement with Kathy Ireland Worldwide,

LLC dated 11/14/16

  Financing and Security Agreement with FastPay

Partners, LLC

  Share Acquisition and Exchange Agreement with

Five Delta, Inc.

  Secured Subordinated Promissory Note to Richard

Steel dated 10/30/14

  Subordination Agreement with Richard Steel and
Victory Park Management, LLC dated 10/30/14
  Securities Purchase Agreement for January 2017

Offering

34

10-K

10-Q

8-K

8-K

8-K

8-K

8-K

S-1

S-1

8-K

S-1

10-K

S-1

10-Q

8-K

8-K

8-K

8-K

8-K

10.3

10.48

10.27

10.28

10.29

000-54996

2/26/16

001-37916

11/14/16

000-54996

11/4/14

000-54996

11/4/14

000-54996

11/4/14

10.1

  333-215791  

1/27/17

10.36

000-54996

12/22/14

10.03

  333-179151  

1/25/12

10.04

  333-179151  

1/25/12

10.30

  333-215791  

11/4/14

10.16

  333-193611  

1/28/14

10.9

000-54996

3/31/15

10.17

  333-206791  

9/4/15

10.49

10.41

10.34

10.18

10.22

10.1

001-37916

11/14/16

000-54996

9/23/16

000-54996

12/22/14

000-54996

11/4/14

000-54996

11/4/14

001-37916

1/4/17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.31

10.32

10.33

10.34

10.35
10.36

10.37
10.38
10.39

10.40

10.41

10.42

10.43

10.44

10.45

10.46

10.47

10.48

  Placement Agent Agreement for January 2017

Offering with Chardan Capital Markets

  Financing Agreement with certain Lenders and

Victory Park Management, LLC

  First Amendment to Financing Agreement dated

5/14/15

  Pledge and Security Agreement with Steel Media

and Victory Park Management, LLC dated 10/30/14

  Registration Rights Agreement dated 10/30/14
  Forbearance Agreement with Steel Media, Five

Delta, Inc, Lenders and Victory Park Management,
LLC dated 8/22/16

  Letter Agreement dated 1/5/17
  Insider Trading Policy adopted as of 2/23/16
  Form of Securities Purchase Agreement for April

2019 Offering

  Form of Placement Agent Agreement from April

2019 Offering

  Form of Securities Purchase Agreement from

August 2019 Offering

  Form of First Placement Agent Agreement from

August 2019 Offering

  Form of Second Placement Agent Agreement from

August 2019 Offering

  Form of Term Loan and Security Agreement from

February 2020 Offering

  Form of Intellectual Property Security Agreement

from February 2020 Offering

  Form of Securities Purchase Agreement from June

2020 Offering

  Form of Registration Rights Agreement from June

2020 Offering

  Form of Security Agreement from June 2020

Offering

35

8-K

8-K

10-Q

8-K

8-K
8-K

10-K
10-K
8-K

8-K

8-K

8-K

8-K

8-K

8-K

8-K

8-K

8-K

10.2

10.23

10.38

10.25

10.26
10.46

10.35
10.36
10.01

10.02

10.01

10.02

10.03

10.01

10.01

10.01

10.02

10.03

001-37916

1/4/17

000-54996

11/4/14

000-54996

5/15/15

000-54996

11/4/14

000-54996
000-54996

11/4/14
8/24/16

001-37916
001-37916
001-37916

3/31/17
3/31/17
4/10/19

001-37916

4/10/19

001-37916

8/14/19

001-37916

8/14/19

001-37916

8/14/19

001-37916

3/5/20

001-37916

3/5/20

001-37916

6/30/20

001-37916

6/30/20

001-37916

6/30/20

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8-K

8-K

8-K

8-K

8-K

8-K

8-K

8-K
S-1/A
10-Q

10.01

001-37916

9/11/20

10.02

10.03

10.04

10.01

10.02

10.01

10.01
99.1
18.1

001-37916

9/11/20

001-37916

9/11/20

001-37916

9/11/20

001-37916

11/3/20

001-37916

11/3/20

001-37916

10/4/20

001-37916
  333-179151  
001-37916

2/22/21
6/4/12
11/14/16

10.49

10.50

10.51

10.52

10.53

10.54

10.55

10.56
14.01
18.01

21.01
23.01
31.1 / 31.2

  Agreement and Plan of Merger dated September 4,
2020 between SRAX, Inc., Townsgate Merger Sub
1, and LD Micro, Inc.

  Lock-up agreement dated September 4, 2020

between SRAX and Christopher Lahiji

  Voting Proxy Agreement dated September 4, 2020

between SRAX and Christopher Lahiji

  Employment Agreement between SRAX and
Christopher Lahiji Dated September 4, 2020
  Unit Redemption Agreement dated October 30,
2020 between SRAX and Halyard MD, LLC
  Unit Redemption Agreement dated October 30,
2020 between SRAX and MD CoInvest, LLC

  Share Exchange Agreement between SRAX, Force

Protection Video Equipment Corp, and Paul
Feldman, dated September 30, 2020

  Form of Letter Agreement dated February 21, 2021  
  Code of Conduct and Ethics
  Preference Letter regarding Change in Accounting

Principle

  Subsidiaries of Registrant
  Consent of RBSM LLP
  Certification of the Principal Executive Officer and
Principal Financial Officer Pursuant to Section 302
of the Sarbanes-Oxley Act of 2002

32.1 / 32.2

  Certification of Principal Executive Officer and

Principal Financial Officer Pursuant to 18 U.S.C. §
1350

  XBRL Instance Document
  XBRL Taxonomy Extension Schema
  XBRL Taxonomy Extension Calculation Linkbase
  XBRL Taxonomy Extension Definition Linkbase
  XBRL Taxonomy Extension Label Linkbase
  XBRL Taxonomy Extension Presentation Linkbase  

101.INS
101.SCH
101.CAL
101.DEF
101.LAB
101.PRE

*
*
*

*

*
*
*
*
*
*

* Filed herein
** Management contracts or compensation plans or arrangements in which directors or executive officers are eligible to participate.

ITEM 16.

FORM 10-K SUMMARY.

None.

36

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

SIGNATURES

March 31, 2021

SRAX, Inc.

By: /s/ Chris Miglino

Chris Miglino, Chief Executive Officer

POWER OF ATTORNEY

Each person whose signature appears below hereby constitutes and appoints Christopher Miglino his true and lawful attorney-in-fact and agent, with full
power of substitution and resubstitution, for him and in his name, place and stead, in any and all capacities, to sign any and all amendments (including post-
effective amendments) and supplements to this report, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the
Securities and Exchange Commission, and hereby grants to such attorney-in-fact and agent, full power and authority to do and perform each and every act
and thing requisite and necessary to be done, as fully to all intents and purposes as he might or could do in person, hereby ratifying and confirming all that
said attorney-in-fact and agent, or his substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant
in the capacities and on the dates indicated.

Name

Positions

Date

/s/ Christopher Miglino
Christopher Miglino

/s/ Michael Malone
Michael Malone

/s/ Chris Lahiji
Chris Lahiji

/s/ Marc Savas
Marc Savas

/s/ Brock Pierce
Brock Pierce

/s/ Colleen DiClaudio
Colleen DiClaudio

/s/ Robert Jordan
Robert Jordan

  Chairman of the Board of Directors, Chief Executive Officer; principal

March 31, 2021

executive officer

  Chief Financial Officer, principal financial and accounting officer

March 31, 2021

  President LD Micro, Director

  Director

  Director

  Director

  Director

37

March 31, 2021

March 31, 2021

March 31, 2021

March 31, 2021

March 31, 2021

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEX TO FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2020 and 2019
Consolidated Statements of Operations for the years ended December 31, 2020 and 2019
Consolidated Statements of Changes in Stockholders’ equity for the years ended December 31, 2020 and 2019
Consolidated Statements of Cash Flows for the years ended December 31, 2020 and 2019
Notes to Consolidated Financial Statements

F-1

Page
F-2
F-3
F-4
F-5
F-7
F-9

 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of
SRAX, Inc.

Opinion on the Financial Statements

We  have  audited  the  accompanying  consolidated  balance  sheets  of  SRAX,  Inc.  (the  “Company”),  as  of  December  31,  2020  and  2019,  and  the  related
consolidated statements of operations, stockholders’ equity and cash flows for each of the two years in the period ended December 31, 2020 and the related
notes (collectively referred to as the “consolidated financial statements”). In our opinion, the consolidated financial statements present fairly, in all material
respects, the financial position of the Company as of December 31, 2020 and 2019, and the results of its operations and its cash flows for each of the two
years in the period ended December 31, 2020, in conformity with accounting principles generally accepted in the United States of America.

Substantial Doubt about the Company’s Ability to Continue as a Going Concern

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in
Note 1 to the consolidated financial statements, the Company has recurring losses from operations, limited cash flow, and an accumulated deficit. These
conditions  raise  substantial  doubt  about  the  Company’s  ability  to  continue  as  a  going  concern.  Management’s  plans  in  regard  to  these  matters  are  also
described  in  Note  1.  The  consolidated  financial  statements  do  not  include  any  adjustment  that  might  result  from  the  outcome  of  this  uncertainty.  Our
opinion is not modified with respect to that matter.

Basis for Opinion

These  consolidated  financial  statements  are  the  responsibility  of  the  Company’s  management.  Our  responsibility  is  to  express  an  opinion  on  these
consolidated financial statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board
(United  States)  (PCAOB)  and  are  required  to  be  independent  with  respect  to  the  Company  in  accordance  with  the  U.S.  federal  securities  laws  and  the
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The company is not required to have, nor
were  we  engaged  to  perform,  an  audit  of  the  Company’s  internal  control  over  financial  reporting.  As  part  of  our  audits,  we  are  required  to  obtain  an
understanding of internal control over financial reporting, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal
control over financial reporting. Accordingly, we express no such opinion.

Our  audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the  financial  statements,  whether  due  to  error  or  fraud,  and
performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in
the  financial  statements.  Our  audits  also  included  evaluating  the  accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as
evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matters

The  critical  audit  matters  communicated  below  are  matters  arising  from  the  current  period  audit  of  the  consolidated  financial  statements  that  were
communicated or required to be communicated to the audit committee and that (i) relate to accounts or disclosures that are material to the consolidated
financial statements and (ii) involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not
alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matters below,
providing separate opinions on the critical audit matters or on the accounts or disclosures to which they relate.

Goodwill Impairment Assessments– Sequire and BigToken Reporting Units

The  Company’s  consolidated  goodwill  balance  was  $23.3  million  as  of  December  31,  2020,  including  $17.9  million  related  to  the  Sequire
Segment/reporting unit and $5.4 million related to the BigToken Segment/reporting unit. Management tests goodwill annually for impairment of value or
more frequently when potential impairment triggering events are present. Goodwill is tested for impairment by comparing the estimated fair value of a
reporting unit to its carrying value.

Auditing management’s annual and interim goodwill impairment tests was complex as valuation of the reporting unit involves considerable management
judgment  and  estimation.  For  goodwill,  the  Company  estimated  the  fair  value  of  the  reporting  unit  using  a  combination  of  the  discounted  cash  flow
method, a form of the income approach, and the market multiple of revenue, a form of the market approach. The discounted cash flow method is largely
dependent upon estimates made by management with respect to significant assumptions, including projected net sales, projected earnings before interest,
tax, depreciation and amortization (“EBITDA”), terminal growth rates, and the cost of capital. For the market multiple method, the significant assumptions
related to the selection of the appropriate guideline companies and related valuation multiples used in the analysis. These assumptions are forward-looking.
Changes in market, industry and company-specific conditions could materially impact the determination of the fair value.

The  principal  considerations  for  our  determination  that  performing  procedures  relating  to  the  goodwill  impairment  assessments  of  the  Sequire  and
BigToken  reporting  units  is  a  critical  audit  matter  are  (i)  the  significant  judgment  by  management  when  determining  the  fair  value  estimates  of  the
reporting units; (ii) the high degree of auditor judgment, subjectivity and effort in performing procedures and evaluating the significant assumptions used in
management’s fair value estimates related to market multiples, discount rates, and future levels of revenue growth and operating margins; and (iii) the audit
effort involved in the use of professionals with specialized skill and knowledge.

As part of our audit, we assessed the methodologies and significant assumptions used for the purposes of performing the impairment tests, among other
procedures. We tested the significant assumptions discussed above, as well as the completeness and accuracy of the underlying data used in the valuations.
The primary procedures we performed to address this critical audit matter included:

● We engaged our valuation specialists to assess the reasonableness of the cost of capital, the valuation models and significant assumptions used in

the valuation of the operating segments

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
● Recalculating the mathematical accuracy of the discounted cash flow analysis and the assessment of fair value.

● Evaluating the  Company’s  estimated  cash  flow  forecasts  and  long-term  revenue  growth  rates  by  comparing  to  historical  data,  current  market

conditions, and our knowledge of the Company’s operations and the industry.

● Obtaining and evaluating the fair value report used to estimate fair value of goodwill which was prepared by management’s third-party valuation
specialist and was evaluated and approved by the Company’s management team. This evaluation incorporated the use of the expertise of our fair
value specialists. The work of our fair value specialist included reviews and analysis of the model and related assumptions used for the valuation
of the goodwill and the appropriateness of such modeling for the type of valuation being performed.

Valuation of intangible assets acquired in a business combination

As described in Note 2, on September 15, 2020, the Company completed its acquisition of LD Micro, Inc. (“LD Micro”) for $7.6 million in cash, debt and
equity consideration. The transaction was accounted for as a business combination using the acquisition method of accounting. The acquisition date fair
values of acquired finite-lived intangible assets, comprised of customer list and non-compete agreement, and significant indefinite-lived intangible assets,
comprised of trademark, non-compete agreements and goodwill using a relief from royalty method for trademark, a multi-period excess earnings method
for customer list and the discounted expected future cash flows method (with and without method) for non-compete agreements.   Auditing the acquisition
date fair values of the intangible assets acquired from LD Micro was complex due to the significant judgment required in estimating the fair values of each
asset. In particular, the fair value estimates required the use of valuation methodologies that were sensitive to significant assumptions (e.g., discount rate),
which were affected by expected future market or economic conditions.

Addressing the matter involved testing the estimated fair value of the Company's intangible assets acquired from LD Micro. Our audit procedures, among
others, included evaluating the Company's use of appropriate valuation methodologies with the assistance of a valuation specialist, and testing the accuracy
of the underlying data used to develop the assumptions. Our audit procedures over the significant assumptions included comparing the most significant
assumptions to current industry, market and economic trends, and to other relevant factors.

/s/ RBSM LLP

We have served as the Company’s auditor since 2011

New York, New York
March 31, 2021

F-2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SRAX, INC.
CONSOLIDATED BALANCE SHEETS
AS OF DECEMBER 31,

2020

2019

$

451,000    $

Assets
Current assets

Cash and cash equivalents
Accounts receivable, net
Prepaid expenses
Marketable securities
Other current assets

Total current assets

Notes receivable
Property and equipment, net
Goodwill
Intangible assets, net
Right of use assets
Other assets

Total assets

Liabilities and stockholders’ equity
Current liabilities

Accounts payable and accrued expenses
Derivative liability
Other current liabilities
Payroll protection loan - current portion
OID notes payable - current portion

Total current liabilities

Right of use liability - long term
Payroll protection loan - long term
Deferred Tax Liability
Total liabilities

Commitments and contingencies (Note 16)

Stockholders’ equity
Preferred stock, authorized 50,000,000 shares, $0.001 par value, no shares issued and outstanding  

Class A common stock, authorized 250,000,000 shares, $0.001 par value, 16,145,778 and
13,997,452 shares issued and outstanding, respectively
Additional paid in capital
Accumulated deficit

Total stockholders’ equity
Total liabilities and stockholders’ equity

$

$

$

2,608,000   
367,000   
8,447,000   
-   
11,873,000   

893,000   
118,000   
23,351,000   
2,409,000   
366,000   
3,000   
39,013,000    $

3,561,000    $

-   
8,711,000   
747,000   
6,016,000   
19,035,000   

243,000   
379,000   
131,000   
19,788,000   

-   

-   

32,000 
805,000 
715,000 
83,000 
306,000 
1,941,000 

- 
191,000 
15,645,000 
1,966,000 
456,000 
35,000 
20,234,000 

2,442,000 
4,397,000 
537,000 
- 
- 
7,376,000 

352,000 
- 
- 
7,728,000 

- 

- 

16,000   
69,551,000   
(50,342,000)  
19,225,000   
39,013,000    $

14,000 
48,129,000 
(35,637,000)
12,506,000 
20,234,000 

The accompanying notes are an integral part of these consolidated financial statements

F-3

 
 
 
 
 
 
 
 
   
 
 
 
    
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SRAX, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31,

Revenues
Cost of revenue
Gross profit

Operating expense

Employee related costs
Marketing and selling expenses
Platform costs
Depreciation and amortization
General and administrative expenses

Total operating expense

Loss from operations

Other income (expense)

Financing costs
Interest income
Gain on sale of SRAXmd, net
Exchange gain
Gains from marketable securities
Change in fair value of derivative liabilities

Total other income (expense)

Loss before provision for income taxes

Provision for income taxes

Net loss

Net loss per share, basic and diluted

2020

2019

8,647,000    $
2,589,000   
6,058,000   

7,895,000   
2,675,000   
1,667,000   
1,303,000   
4,115,000   
17,655,000   

3,584,000 
1,680,000 
1,904,000 

8,656,000 
2,454,000 
1,738,000 
1,164,000 
5,750,000 
19,762,000 

(11,597,000)  

(17,858,000)

(12,150,000)  
-   
7,873,000   
-   
874,000   
321,000   
(3,082,000)  

(725,000)
9,000 
658,000 
12,000 
- 
1,045,000 
999,000 

(14,679,000)  

(16,859,000)

(26,000)  

- 

(14,705,000)   $

(16,859,000)

(1.00)   $

(1.36)

$

$

$

Weighted average shares outstanding, basic and diluted

14,649,788   

12,377,851 

The accompanying notes are an integral part of these consolidated financial statements

F-4

 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
 
    
 
  
 
 
 
 
    
 
  
 
 
 
 
 
 
 
SRAX, INC.
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
YEAR ENDED DECEMBER 31, 2020 AND 2019

Preferred Stock  
  Shares     Amount   

Common Stock

  Additional  
Paid-in

  Accumulated  

  Stockholders’  

Shares

    Amount   

Capital

Deficit

Equity

Balance, December 31, 2019
Share based compensation
Relative fair value of warrants issued with
notes payable
Shares issued for extension agreement
Shares issued for debt extinguishment
Conversion of debt to equity
Common stock issued for the acquisition of
subsidiary
Reclassification of warrants from liability to
equity
Premium on debt extinguishment
Beneficial conversion feature
Net loss
Balance, December 31, 2020

     -    $
-   

      -   
-   

  13,997,452    $ 14,000    $ 48,129,000    $ (35,637,000)   $ 12,506,000 
1,710,000 

  1,710,000   

-   

-   

-   

-   
-   
-   
-   

-   

-   
-   
-   
-   
-    $

-   
-   
-   
-   

-   
36,700   
100,000   
411,626   

-   
-   
-   
-   

  4,331,000   
71,000   
181,000   
434,000   

-   

  1,600,000   

2,000   

  4,262,000   

-   
-   
-   
-   

-   

4,331,000 
71,000 
181,000 
434,000 

4,264,000 

-   
-   
-   
-   
-   

4,076,000 
46,000 
6,311,000 
(14,705,000)
  16,145,778    $ 16,000    $ 69,551,000    $ (50,342,000)   $ 19,225,000 

  4,076,000   
46,000   
  6,311,000   
-   

-   
-   
-   
(14,705,000)  

-   
-   
-   
-   

-   
-   
-   
-   

The accompanying notes are an integral part of these consolidated financial statements

F-5

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SRAX, INC.
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY (CONTINUED)
YEAR ENDED DECEMBER 31, 2020 AND 2019

Balance, December 31, 2018
Share based compensation
Sale of common stock and warrants for cash  
Common stock issued for exercise of
warrants
Loss on repricing of warrants
Common stock issued for services
Shares issued for settlement of original issue
discount
Net loss
Balance, December 31, 2019

  Shares  

Preferred Stock  
  Amount  
      -   
-   
-   

     -    $
-   
-   

-   
-   
-   

-   
-   
-    $

-   
-   
-   

-   
-   
-   

Common Stock

Shares

  Amount  

  Additional  
Paid-in
  Capital

  Accumulated  

  Stockholders’  

Deficit

Equity

  10,109,530    $ 10,000    $ 32,870,000    $ (18,778,000)   $ 14,102,000 
935,000 
935,000   
12,197,000 
  12,194,000   

-   
  3,412,821   

-   
3,000   

-   
-   

342,000   
-   
75,000   

1,000   
-   
-   

  1,195,000   
342,000   
374,000   

-   
-   
-   

1,196,000 
342,000 
374,000 

58,101   
-   

219,000 
(16,859,000)
  13,997,452    $ 14,000    $ 48,129,000    $ (35,637,000)   $ 12,506,000 

-   
(16,859,000)  

219,000   
-   

-   
-   

The accompanying notes are an integral part of these consolidated financial statements

F-6

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SRAX, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31,

Cash flows from operating activities

Net loss
Adjustments to reconcile net loss to net cash used in operating activities:

2020

2019

$

(14,705,000)   $

(16,859,000)

Stock based compensation
Change in fair value of marketable securities
Gain on sale of SRAXmd
Change in fair value of derivative liabilities
Amortization of debt issue costs
Loss on extinguishment of debt
Loss on repricing of warrants
Additional value for Red Diamond
Provision for bad debts
Depreciation expense
Amortization of intangibles
Right of use asssets

Changes in operating assets and liabilities

Accounts receivable
Prepaid expenses
Other current assets
Accounts payable and accrued expenses
Right of use liability
Other current liabilities

Net cash used in operating activities

Cash flows from investing activities

Proceeds from the sale of securities held for sale
Proceeds from sale of SRAXmd
Acquisition of LD Micro, net of cash acquired
Development of software
Other assets

Net cash used in investing activities

Cash flows from financing activities

Proceeds from OID notes payable, less issuance costs
Redemption of OID notes payable
Proceeds from issuance of short-term notes payable less issuance costs
Repayment of short-term notes payable
Proceeds from payroll protection program
Proceeds from the issuance of notes payable
Repayment of notes payable
Proceeds from the issuance of common stock units
Proceeds from the exercise of warrants

Net cash provided by financing activities

Net increase / (decrease) in cash and cash equivalents
Cash and cash equivalents

Beginning of year
End of year

1,852,000   
(874,000)  
(7,873,000)  
(321,000)  
9,128,000   
1,103,000   
-   
-   
64,000   
73,000   
1,230,000   
90,000   

(1,837,000)  
277,000   
306,000   
1,149,000   
(109,000)  
(3,042,000)  
(13,489,000)  

916,000   
7,000,000   
(697,000)  
(1,205,000)  
32,000   
6,046,000  

11,988,000   
(6,070,000)  
960,000   
(100,000)  
1,084,000   
2,130,000   
(2,130,000)  
-   
-   
7,862,000   

1,167,000 
6,000 
(658,000)
(1,045,000)
- 
- 
342,000 
219,000 
482,000 
74,000 
1,089,000 
- 

1,638,000 
(106,000)
81,000 
(2,214,000)
- 
434,000 
(15,350,000)

- 
570,000 
(73,000)
(1,292,000)
- 
(795,000)

- 
- 
- 
- 
- 
- 
- 
12,197,000 
1,196,000 
13,393,000 

419,000   

(2,752,000)

$

32,000   
451,000    $

2,784,000 
32,000 

F-7

 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
    
 
  
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
SRAX, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)
YEARS ENDED DECEMBER 31,

Supplemental schedule of cash flow information

Cash paid for interest
Cash paid for taxes

Supplemental schedule of noncash financing activities

Common stock received in lieu of cash for account received
Record right to use assets
Record operating lease liability
Vesting of common stock award
Relative fair value of warrants issued with term loan
Derivative liabilities transferred to equity
Shares of common stock issued for extension agreement
Fair value of BCF for debt financings
Fair value of warrants issued for debt financings
Premium on debt financings
Original issue discount recorded on OID convertible debentures
Common stock issued to settle liability
Convertible notes converted into shares
Shares issued for the acquisition of a subsidiary

2020

2019

$
$

$
$
$
$
$
$
$
$
$
$
$
$
$
$

176,000    $
-    $

8,406,000    $
-    $
-    $
94,000    $
83,000    $
4,076,000    $
71,000    $
6,311,000    $
4,248,000    $
46,000    $
1,931,000    $
181,000    $
434,000    $
4,264,000    $

140,000 
- 

50,000 
(526,000)
526,000 
- 
- 
- 
- 
- 
- 
- 
- 
219,000 
- 
- 

The accompanying notes are an integral part of these consolidated financial statements

F-8

 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
    
  
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SRAX, Inc.
Notes to Consolidated Financial Statements
For the Years Ended December 31, 2020 and 2019

NOTE 1 – ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Organization

We are a technology firm focused on enhancing communications between public companies and their shareholders and investors. We currently have two
distinct business units:

● Our unique SaaS platform, Sequire provides users many features which allow issuers to track their shareholders’ behaviors and trends, then use

data-driven insights to engage with shareholders across marketing channels.

● Through LD Micro, we organize and host investor conferences within the micro and small- cap space, and plan to create several more niche events

for the investor community.

Our endeavor provides our clients an integrated investor and shareholder analytics platform drove us to develop this platform, acquire LD Micro, and begin
cultivating  the  Sequire  Community.  Each  SRAX  business  unit  delivers  valuable  insights  that  assist  our  clients  with  their  investor  relations  and
communications initiatives.

We are headquartered in Westlake Village, California but work as a distributed virtual Company.

Liquidity and Going Concern

The Company has incurred significant losses since its inception and has not demonstrated an ability to generate sufficient revenues from the sales of its
goods  and  services  to  achieve  profitable  operations.  In  addition,  the  Company’s  operations  and  specifically,  the  continued  operation  of  BIGToken  will
require significant additional financing. As of December 31, 2020, the Company had cash and cash equivalents of $451,000 which is not sufficient to fund
the Company’s planned operations through one year after the date the consolidated financial statements are issued, and accordingly, these factors create
substantial doubt about the Company’s ability to continue as a going concern within one year after the date that the consolidated financial statements are
issued.  The  consolidated  financial  statements  do  not  include  any  adjustments  that  might  be  necessary  if  the  Company  is  unable  to  continue  as  a  going
concern. Accordingly, the consolidated financial statements have been prepared on a basis that assumes the Company will continue as a going concern and
which contemplates the realization of assets and satisfaction of liabilities and commitments in the ordinary course of business.

In making this assessment we performed a comprehensive analysis of our current circumstances including: our financial position, our cash flow and cash
usage  forecasts,  and  obligations  and  debts.  Although  management  has  a  long  history  of  successful  capital  raises,  the  analysis  used  to  determine  the
Company’s ability as a going concern does not include cash sources outside the Company’s direct control that management expects to be available within
the next 12 months.

We  expect  that  our  existing  cash  and  cash  equivalents  as  of  December  31,  2020,  will  not  be  sufficient  to  enable  us  to  fund  our  anticipated  level  of
operations through 2021. As discussed in Note 22 Subsequent events, the Company has raised approximately $16 million in net proceeds through the sale
of equity securities and the exercise of warrants. We anticipate raising additional capital through the private and public sales of our equity or debt securities
and selling our marketable securities or a combination thereof. Although management believes that such capital sources will be available, there can be no
assurance that financing will be available to us when needed in order to allow us to continue our operations, or if available, on terms acceptable to us. If we
do not raise sufficient capital in a timely manner, among other things, we may be forced to scale back our operations or cease operations altogether.

F-9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
During  the  year  ended  December  31,  2020,  the  Company  was  able  to  raise  net  cash  proceeds  (net  of  debt  repayments,  commissions,  and  fees)  of
approximately $7,900,000. The Company’s capital-raising efforts are ongoing and the Company has undertaken the following to raise capital and reduce its
cash  burn  rate:  (i)  received  a  PPP  Loan  from  the  Small  Business  Administration  for  funding  under  the  Payroll  Protection  Program,  in  the  amount  of
$1,084,000  (ii)  entered  into  an  “At  the  Market”  sales  agreement  for  the  sale  of  up  to  $3,125,000  of  our  equity  securities,  (iii)  sold  OID  convertible
debentures for proceeds of $13,268,000. Additionally, the Company sold its remaining position in TI Health (f/k/a SRAXmd) for a total of $8,000,000.
Substantially, all of these proceeds were used to redeem a portion of our outstanding OID convertible debentures.

The ultimate impact of the COVID-19 pandemic on the Company’s operations continues to be unknown and will depend on future developments, which
are  highly  uncertain  and  cannot  be  predicted  with  confidence,  including  the  duration  of  the  COVID-19  outbreak,  new  information  which  may  emerge
concerning the severity of the COVID-19 pandemic, and any additional preventative and protective actions that governments, or the Company, may direct,
which may result in an extended period of continued business disruption, reduced customer traffic and reduced operations. Any resulting financial impact
cannot be reasonably estimated at this time but may have a material impact on our business, financial condition and results of operations.

The  significance  of  the  impact  of  the  COVID-19  outbreak  on  the  Company’s  business  and  the  duration  for  which  it  may  have  an  impact.  Management
continues to monitor the business environment for any significant changes that could impact the Company’s operations. The Company has taken proactive
steps to manage costs and discretionary spending, such as remote working and reducing facility related expenses.

Principles of Consolidation

The consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All material intercompany transactions and
balances have been eliminated in consolidation.

The consolidated financial statements include the accounts of the Company and its subsidiaries from the acquisition date of majority voting control of the
subsidiary.

Business Segments

The Company uses the “management approach” to identify its reportable segments. The management approach designates the internal organization used by
management  for  making  operating  decisions  and  assessing  performance  as  the  basis  for  identifying  the  Company’s  reportable  segments.  Using  the
management approach, the Company determined that it has two operating segments BIGToken and Sequire.

Business Combinations

For all business combinations (whether partial, full or step acquisitions), the Company records 100% of all assets and liabilities of the acquired business,
including  goodwill,  generally  at  their  fair  values;  contingent  consideration,  if  any,  is  recognized  at  its  fair  value  on  the  acquisition  date  and,  for  certain
arrangements,  changes  in  fair  value  are  recognized  in  earnings  until  settlement  and  acquisition-related  transaction  and  restructuring  costs  are  expensed
rather than treated as part of the cost of the acquisition.

Use of Estimates

The  consolidated  financial  statements  have  been  prepared  in  conformity  with  generally  accepted  accounting  principles  accepted  in  the  United  States  of
America  (“GAAP”)  and  requires  management  of  the  Company  to  make  estimates  and  assumptions  in  the  preparation  of  these  consolidated  financial
statements  that  affect  the  reported  amounts  of  assets  and  liabilities  and  the  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  financial
statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from these estimates and assumptions.

The most significant areas that require management judgment and which are susceptible to possible change in the near term include the Company’s revenue
recognition,  allowance  for  doubtful  accounts  and  sales  credits,  stock-based  compensation,  income  taxes,  borrowing  rate  considered  for  operating  lease
right-of-use  asset  and  related  operating  lease  liability,  purchase  price  for  acquisition,  goodwill,  other  intangible  assets,  put  rights  and  valuation  of  other
assets and liabilities.

F-10

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fair Value of Financial Instruments

The  accounting  standard  for  fair  value  measurements  provides  a  framework  for  measuring  fair  value  and  requires  disclosures  regarding  fair  value
measurements.  Fair  value  is  defined  as  the  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction  between
market participants at the measurement date, based on the Company’s principal or, in absence of a principal, most advantageous market for the specific
asset or liability.

The Company uses a three-tier fair value hierarchy to classify and disclose all assets and liabilities measured at fair value on a recurring basis, as well as
assets  and  liabilities  measured  at  fair  value  on  a  non-recurring  basis,  in  periods  subsequent  to  their  initial  measurement.  The  hierarchy  requires  the
Company to use observable inputs when available, and to minimize the use of unobservable inputs, when determining fair value. The three tiers are defined
as follows:

● Level 1—Observable inputs that reflect quoted market prices (unadjusted) for identical assets or liabilities in active markets;
● Level 2—Observable  inputs  other  than  quoted  prices  in  active  markets  that  are  observable  either  directly  or  indirectly  in  the  marketplace  for

identical or similar assets and liabilities; and

● Level 3—Unobservable inputs that are supported by little or no market data, which require the Company to develop its own assumptions.

The determination of fair value and the assessment of a measurement’s placement within the hierarchy requires judgment. Level 3 valuations often involve
a higher degree of judgment and complexity. Level 3 valuations may require the use of various cost, market, or income valuation methodologies applied to
unobservable management estimates and assumptions. Management’s assumptions could vary depending on the asset or liability valued and the valuation
method  used.  Such  assumptions  could  include:  estimates  of  prices,  earnings,  costs,  actions  of  market  participants,  market  factors,  or  the  weighting  of
various valuation methods. The Company may also engage external advisors to assist us in determining fair value, as appropriate.

Although  the  Company  believes  that  the  recorded  fair  value  of  our  financial  instruments  is  appropriate,  these  fair  values  may  not  be  indicative  of  net
realizable value or reflective of future fair values.

The Company’s financial instruments, including cash and cash equivalents, net accounts receivable, accounts payable and accrued expenses, are carried at
historical cost. At December 31, 2020 and 2019, the carrying amounts of these instruments approximated their fair values because of the short-term nature
of these instruments. The Company measures certain non-financial assets, liabilities, and equity issuances at fair value on a non-recurring basis. These non-
recurring valuations include evaluating assets such as long-lived assets and goodwill for impairment; allocating value to assets in an acquired asset group;
and applying accounting for business combinations.

Cash and Cash Equivalents

The  Company  considers  all  short-term  highly  liquid  investments  with  a  remaining  maturity  at  the  date  of  purchase  of  three  months  or  less  to  be  cash
equivalents.

Accounts Receivable

Credit is extended to customers based on an evaluation of their financial condition and other factors. Management periodically assesses the Company’s
accounts receivable and, if necessary, establishes an allowance for estimated uncollectible amounts. Accounts determined to be uncollectible are charged to
operations  when  that  determination  is  made.  The  Company  usually  does  not  require  collateral.  Allowance  for  doubtful  accounts  was  approximately
$491,000 and $530,000 as of December 31, 2020 and 2019, respectively.

Concentration of Credit and Significant Customer Risk

Financial  instruments  that  potentially  subject  the  Company  to  concentration  of  credit  risk  consist  of  cash  and  cash  equivalents  and  accounts  receivable.
Cash  and  cash  equivalents  are  deposited  with  financial  institutions  within  the  United  States.  The  balances  maintained  at  these  financial  institutions  are
generally more than the Federal Deposit Insurance Corporation insurance limits. The Company has not experienced any loss on these accounts.

As of December 31, 2020, the Company had two customers with accounts receivable balances of approximately 20.0% and 10.4%. As of December 31,
2019, the Company had three customers with accounts receivable balances of approximately 23.7%, 15.0%, and 13.7%.

F-11

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For  the  year  ended  December  31,  2020,  the  Company  had  one  customer  that  account  for  approximately  18.1%  of  total  revenue.  For  the  year  ended
December 31, 2019, the Company had two customers that accounted for 17.7% and 12.9%.

Long-lived Assets

Management evaluates the recoverability of the Company’s identifiable intangible assets and other long-lived assets when events or circumstances indicate
a potential impairment exists. Events and circumstances considered by the Company in determining whether the carrying value of identifiable intangible
assets and other long-lived assets may not be recoverable include, but are not limited to: significant changes in performance relative to expected operating
results; significant changes in the use of the assets; significant negative industry or economic trends; a significant decline in the Company’s stock price for
a sustained period of time; and changes in the Company’s business strategy. In determining if impairment exists, the Company estimates the undiscounted
cash flows to be generated from the use and ultimate disposition of these assets. If impairment is indicated based on a comparison of the assets’ carrying
values and the undiscounted cash flows, the impairment loss is measured as the amount by which the carrying amount of the assets exceeds the fair value of
the assets. No impairments have been recorded regarding its identifiable intangible assets or other long-lived assets during the years ended December 31,
2020 or 2019, respectively.

Property and equipment

Property and equipment is stated at cost less accumulated depreciation. Depreciation is provided on the straight-line basis over the estimated useful lives of
the assets of three to seven years.

Expenditures  for  repair  and  maintenance  which  do  not  materially  extend  the  useful  lives  of  property  and  equipment  are  charged  to  operations.  When
property or equipment is sold or otherwise disposed of, the cost and related accumulated depreciation are removed from the respective accounts with the
resulting gain or loss reflected in operations. Management periodically reviews the carrying value of its property and equipment for impairment.

Intangible assets

Intangible  assets  consist  of  intellectual  property,  a  non-compete  agreement,  and  internally  developed  software  and  are  stated  at  cost  less  accumulated
amortization. Amortization is provided for on the straight-line basis over the estimated useful lives of the assets of five to six years.

Costs  incurred  to  develop  computer  software  for  internal  use  are  capitalized  once:  (1)  the  preliminary  project  stage  is  completed,  (2)  management
authorizes and commits to funding a specific software project, and (3) it is probable that the project will be completed and the software will be used to
perform the function intended. Costs incurred prior to meeting the qualifications are expensed as incurred. Capitalization of costs ceases when the project is
substantially complete and ready for its intended use. Post-implementation costs related to the internal use computer software, are expensed as incurred.
Internal use software development costs are amortized using the straight-line method over its estimated useful life which ranges up to three years. Software
development  costs  may  become  impaired  in  situations  where  development  efforts  are  abandoned  due  to  the  viability  of  the  planned  project  becoming
doubtful  or  due  to  technological  obsolescence  of  the  planned  software  product.  For  the  years  ended  December  31,  2020,  and  2019  there  has  been  no
impairment associated with internal use software. For the years ended December 31, 2020, and 2019, the Company capitalized software development costs
of $1,172,000 and $1,292,000, respectively.

During  2016,  the  Company  began  capitalizing  the  costs  of  developing  internal-use  computer  software,  including  directly  related  payroll  costs.  The
Company amortizes costs associated with its internally developed software over periods up to three years, beginning when the software is ready for its
intended use.

The  Company  capitalizes  costs  incurred  during  the  application  development  stage  of  internal-use  software  and  amortize  these  costs  over  the  estimated
useful life. Upgrades and enhancements are capitalized if they result in added functionality which enable the software to perform tasks it was previously
incapable of performing. Software maintenance, training, data conversion, and business process reengineering costs are expensed in the period in which
they are incurred.

F-12

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Right of Use Assets and Lease Obligations

The  Right  of  Use  Asset  and  Lease  Liability  reflect  the  present  value  of  the  Company’s  estimated  future  minimum  lease  payments  over  the  lease  term,
which may include options that are reasonably assured of being exercised, discounted using a collateralized incremental borrowing rate.

Typically,  renewal  options  are  considered  reasonably  assured  of  being  exercised  if  the  associated  asset  lives  of  the  building  or  leasehold  improvements
exceed that of the initial lease term, and the sales performance of the restaurant remains strong. Therefore, the Right of Use Asset and Lease Liability may
include an assumption on renewal options that have not yet been exercised by the Company.

As the rate implicit in leases are not readily determinable, the Company uses an incremental borrowing rate to calculate the lease liability that represents an
estimate of the interest rate the Company would incur to borrow on a collateralized basis over the term of a lease within a particular currency environment.

Goodwill

Goodwill is comprised of the purchase price of business combinations in excess of the fair value assigned at acquisition to the net tangible and identifiable
intangible  assets  acquired.  Goodwill  is  not  amortized.  The  Company  tests  goodwill  for  impairment  for  its  reporting  units  on  an  annual  basis,  or  when
events  occur  or  circumstances  indicate  the  fair  value  of  a  reporting  unit  is  below  its  carrying  value.  If  the  fair  value  of  a  reporting  unit  is  less  than  its
carrying value, an impairment loss is recorded to the extent that implied fair value of the goodwill within the reporting unit is less than its carrying value.
The Company performed its most recent annual goodwill impairment test as of December 31, 2020 using market data and discounted cash flow analysis.
Based on this analysis, it was determined that the fair value exceeded the carrying value of its reporting units. The Company concluded the fair value of the
goodwill exceeded the carrying value accordingly there were no indicators of impairment for the years ended December 31, 2020 and 2019.

The Company had historically performed its annual goodwill and impairment assessment on December 31st of each year. This aligns the Company with
other advertising sales companies who also generally conduct this annual analysis in the fourth quarter.

When evaluating the potential impairment of goodwill, management first assess a range of qualitative factors, including but not limited to, macroeconomic
conditions,  industry  conditions,  the  competitive  environment,  changes  in  the  market  for  the  Company’s  products  and  services,  regulatory  and  political
developments,  entity  specific  factors  such  as  strategy  and  changes  in  key  personnel,  and  the  overall  financial  performance  for  each  of  the  Company’s
reporting units. If, after completing this assessment, it is determined that it is more likely than not that the fair value of a reporting unit is less than its
carrying value, we then proceed to the impairment testing methodology primarily using the income approach (discounted cash flow method).

We compare the carrying value of the reporting unit, including goodwill, with its fair value, as determined by its estimated discounted cash flows. If the
carrying value of a reporting unit exceeds its fair value, then the amount of impairment to be recognized.

When  required,  we  arrive  at  our  estimates  of  fair  value  using  a  discounted  cash  flow  methodology  which  includes  estimates  of  future  cash  flows  to  be
generated  by  specifically  identified  assets,  as  well  as  selecting  a  discount  rate  to  measure  the  present  value  of  those  anticipated  cash  flows.  Estimating
future cash flows requires significant judgment and includes making assumptions about projected growth rates, industry-specific factors, working capital
requirements, weighted average cost of capital, and current and anticipated operating conditions. The use of different assumptions or estimates for future
cash flows could produce different results.

Derivatives

The  Company  analyzes  all  financial  instruments  with  features  of  both  liabilities  and  equity  under  FASB  ASC  Topic  No.  480,  Distinguishing Liabilities
From Equity and FASB ASC Topic No. 815, Derivatives and Hedging. Derivative liabilities are adjusted to reflect fair value at each period end, with any
increase or decrease in the fair value being recorded in results of operations as adjustments to fair value of derivatives. The effects of interactions between
embedded derivatives are calculated and accounted for in arriving at the overall fair value of the financial instruments.

The Company has adopted ASU 2017-11, Earnings per share (Topic 260), provided that when determining whether certain financial instruments should be
classified  as  liability  or  equity  instruments,  a  down  round  feature  no  longer  precludes  equity  classification  when  assessing  whether  the  instrument  is
indexed to an entity’s own stock. If a down round feature on the conversion option embedded in the note is triggered, the Company will evaluate whether a
beneficial conversion feature exists, the Company will record the amount as a debt discount and will amortize it over the remaining term of the debt.

F-13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
If the down round feature in the warrants that are classified as equity is triggered, the Company will recognize the effect of the down round as a deemed
dividend, which will reduce the income available to common stockholders.

Warrant Liability

The Company accounts for certain common stock warrants outstanding as a liability at fair value and adjusts the instruments to fair value at each reporting
period. This liability is subject to re-measurement at each balance sheet date until exercised, and any change in fair value is recognized in the Company’s
consolidated  statements  of  operations.  The  fair  value  of  the  warrants  issued  by  the  Company  has  been  estimated  using  a  Black-Scholes  option  pricing
model, at each measurement date.

Debt Discounts

The Company accounts for debt discounts originating in connection with conversion features that remain embedded in the related notes in accordance with
ASC 470-20, Debt with Conversion and Other Options. These costs are classified on the consolidated balance sheet as a direct deduction from the debt
liability.  The  Company  amortizes  these  costs  over  the  term  of  its  debt  agreements  as  interest  expense-debt  discount  in  the  consolidated  statement  of
operations.

Revenue Recognition

The Company adopted Accounting Standards Codification (“ASC”) Topic 606, Revenue from Contracts with Customers (“ASC Topic 606”) on January 1,
2018 using the modified retrospective method. Our operating results for reporting periods beginning after January 1, 2018 are presented under ASC Topic
606, while prior period amounts continue to be reported in accordance with our historic accounting under Topic 605. The timing and measurement of our
revenues under ASC Topic 606 is similar to that recognized under previous guidance, accordingly, the adoption of ASC Topic 606 did not have a material
impact on our financial position, results of operations, cash flows, or presentation thereof at adoption or in the current period. There were no changes in our
opening retained earnings balance as a result of the adoption of ASC Topic 606.

ASC Topic 606 is a comprehensive revenue recognition model that requires revenue to be recognized when control of the promised goods or services are
transferred to our customers at an amount that reflects the consideration that we expect to receive. Application of ASC Topic 606 requires us to use more
judgment and make more estimates than under former guidance. Application of ASC Topic 606 requires a five-step model applicable to all product offering
revenue streams as follows:

Identification of the contract, or contracts, with a customer

A contract with a customer exists when (i) we enter into an enforceable contract with a customer that defines each party’s rights regarding the goods or
services  to  be  transferred  and  identifies  the  payment  terms  related  to  these  goods  or  services,  (ii)  the  contract  has  commercial  substance  and,  (iii)  we
determine that collection of substantially all consideration for goods or services that are transferred is probable based on the customer’s intent and ability to
pay the promised consideration.

We apply judgment in determining the customer’s ability and intention to pay, which is based on a variety of factors including the customer’s historical
payment experience or, in the case of a new customer, published credit or financial information pertaining to the customer.

Identification of the performance obligations in the contract

Performance obligations promised in a contract are identified based on the goods or services that will be transferred to the customer that are both capable of
being distinct, whereby the customer can benefit from the goods or service either on its own or together with other resources that are readily available from
third parties or from us, and are distinct in the context of the contract, whereby the transfer of the goods or services is separately identifiable from other
promises in the contract.

When a contract includes multiple promised goods or services, we apply judgment to determine whether the promised goods or services are capable of
being  distinct  and  are  distinct  within  the  context  of  the  contract.  If  these  criteria  are  not  met,  the  promised  goods  or  services  are  accounted  for  as  a
combined performance obligation.

F-14

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Determination of the transaction price

The transaction price is determined based on the consideration to which we will be entitled to receive in exchange for transferring goods or services to our
customer.  We  estimate  any  variable  consideration  included  in  the  transaction  price  using  the  expected  value  method  that  requires  the  use  of  significant
estimates for discounts, cancellation periods, refunds and returns. Variable consideration is described in detail below.

Allocation of the transaction price to the performance obligations in the contract

If the contract contains a single performance obligation, the entire transaction price is allocated to the single performance obligation. Contracts that contain
multiple performance obligations require an allocation of the transaction price to each performance obligation based on a relative Stand-Alone Selling Price
(“SSP,”)  basis.  We  determine  SSP  based  on  the  price  at  which  the  performance  obligation  would  be  sold  separately.  If  the  SSP  is  not  observable,  we
estimate the SSP based on available information, including market conditions and any applicable internally approved pricing guidelines.

Recognition of revenue when, or as, we satisfy a performance obligation

We  recognize  revenue  at  the  point  in  time  that  the  related  performance  obligation  is  satisfied  by  transferring  the  promised  goods  or  services  to  our
customer.

Principal versus Agent Considerations

When  another  party  is  involved  in  providing  goods  or  services  to  our  customer,  we  apply  the  principal  versus  agent  guidance  in  ASC  Topic  606  to
determine if we are the principal or an agent to the transaction. When we control the specified goods or services before they are transferred to our customer,
we report revenue gross, as principal. If we do not control the goods or services before they are transferred to our customer, revenue is reported net of the
fees  paid  to  the  other  party,  as  agent.  Our  evaluation  to  determine  if  we  control  the  goods  or  services  within  ASC  Topic  606  includes  the  following
indicators:

We are primarily responsible for fulfilling the promise to provide the specified good or service.

When we are primarily responsible for providing the goods and services, such as when the other party is acting on our behalf, we have indication that we
are the principal to the transaction. We consider if we may terminate our relationship with the other party at any time without penalty or without permission
from our customer.

We have risk before the specified good or service have been transferred to a customer or after transfer of control to the customer.

We may commit to obtaining the services of another party with or without an existing contract with our customer. In these situations, we have risk of loss
as principal for any amount due to the other party regardless of the amount(s) we earn as revenue from our customer.

The entity has discretion in establishing the price for the specified good or service.
We have discretion in establishing the price our customer pays for the specified goods or services.

Contract Liabilities

Contract liabilities consist of customer advance payments and billings in excess of revenue recognized. We may receive payments from our customers in
advance  of  completing  our  performance  obligations.  We  record  contract  liabilities  equal  to  the  amount  of  payments  received  in  excess  of  revenue
recognized,  including  payments  that  are  refundable  if  the  customer  cancels  the  contract  according  to  the  contract  terms.  Contract  liabilities  have  been
historically  low  historically  recorded  as  current  liabilities  on  our  consolidated  financial  statements  when  the  time  to  fulfill  the  performance  obligations
under terms of our contracts is less than one year. We have no long-term contract liabilities which would represent the amount of payments received in
excess of revenue earned, including those that are refundable, when the time to fulfill the performance obligation is greater than one year.

F-15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Practical Expedients and Exemptions

We have elected certain practical expedients and policy elections as permitted under ASC Topic 606 as follows:

● We applied the transitional guidance to contracts that were not complete at the date of our initial application of ASC Topic 606 on January

1, 2018.

● We adopted the practical expedient related to not adjusting the promised amount of consideration for the effects of a significant financing
component if the period between transfer of product and customer payment is expected to be less than one year at the time of contract
inception;

● We made the accounting policy election to not assess promised goods or services as performance obligations if they are immaterial in the

context of the contract with the customer;

● We made the accounting policy election to exclude any sales and similar taxes from the transaction price; and

● We adopted the practical expedient not to disclose the value of unsatisfied performance obligations for contracts with an original expected

length of one year or less.

Cost of Revenue

Cost  of  revenue  consists  of  payments  to  media  providers  and  website  publishers  that  are  directly  related  to  a  revenue-generating  event  and  project  and
application  design  costs.  The  Company  becomes  obligated  to  make  payments  related  to  media  providers  and  website  publishers  in  the  period  the
advertising  impressions,  click-throughs,  actions  or  lead-based  information  are  delivered  or  occur.  Such  expenses  are  classified  as  cost  of  revenue  in  the
corresponding period in which the revenue is recognized in the accompanying consolidated statements of operations.

Stock-Based Compensation

We  account  for  our  stock-based  compensation  under  ASC  718  “Compensation  –  Stock  Compensation”  using  the  fair  value  based  method.  Under  this
method, compensation cost is measured at the grant date based on the value of the award and is recognized over the service period, which is usually the
vesting  period.  This  guidance  establishes  standards  for  the  accounting  for  transactions  in  which  an  entity  exchanges  it  equity  instruments  for  goods  or
services. It also addresses transactions in which an entity incurs liabilities in exchange for goods or services that are based on the fair value of the entity’s
equity instruments or that may be settled by the issuance of those equity instruments.

We use the fair value method for equity instruments granted to non-employees and use the Black-Scholes model for measuring the fair value of options.
The  stock  based  fair  value  compensation  is  determined  as  of  the  date  of  the  grant  or  the  date  at  which  the  performance  of  the  services  is  completed
(measurement date) and is recognized over the vesting periods.

Common stock awards

The Company grants common stock awards to non-employees in exchange for services provided. The Company measures the fair value of these awards
using the fair value of the services provided or the fair value of the awards granted, whichever is more reliably measurable. The fair value measurement
date of these awards is generally the date the performance of services is complete. The fair value of the awards is recognized on a straight-line basis as
services are rendered. The share-based payments related to common stock awards for the settlement of services provided by non-employees is recorded in
accordance with ASC 718 on the consolidated statement of comprehensive loss in the same manner and charged to the same account as if such settlements
had been made in cash.

Warrants

In connection with certain financing, consulting and collaboration arrangements, the Company has issued warrants to purchase shares of its common stock.
The outstanding warrants are standalone instruments that are not puttable or mandatorily redeemable by the holder and are classified as equity awards. The
Company measures the fair value of the awards using the Black-Scholes option pricing model as of the measurement date. Warrants issued in conjunction
with the issuance of common stock are initially recorded at fair value as a reduction in additional paid-in capital of the common stock issued. All other
warrants are recorded at fair value as expense over the requisite service period or at the date of issuance, if there is not a service period.

F-16

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Income Taxes

We utilize ASC 740 “Income Taxes” which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events
that  have  been  included  in  the  consolidated  financial  statements  or  tax  returns.  Under  this  method,  deferred  income  taxes  are  recognized  for  the  tax
consequences in future years of differences between the tax bases of assets and liabilities and their financial reporting amounts at year-end based on enacted
laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income.

The  Company  recognizes  the  impact  of  a  tax  position  in  the  financial  statements  only  if  that  position  is  more  likely  than  not  of  being  sustained  upon
examination by taxing authorities, based on the technical merits of the position. Our practice is to recognize interest and/or penalties related to income tax
matters in income tax expense.

Earnings Per Share

We use ASC 260, “Earnings  Per  Share”  for  calculating  the  basic  and  diluted  earnings  (loss)  per  share.  We  compute  basic  earnings  (loss)  per  share  by
dividing  net  income  (loss)  by  the  weighted  average  number  of  common  shares  outstanding.  Diluted  earnings  (loss)  per  share  is  computed  based  on  the
weighted average number of shares of common stock plus the effect of dilutive potential common shares outstanding during the period using the treasury
stock method. Dilutive potential common shares include outstanding stock options and warrants and stock awards. For periods with a net loss, basic and
diluted loss per share are the same, in that any potential common stock equivalents would have the effect of being anti-dilutive in the computation of net
loss per share.

There were 15,366,426 common share equivalents at December 31, 2020 and 7,429,949 at December 31, 2019. For the year ended December 31, 2020,
these securities were not included in the computation of diluted net earnings per share as their effect would have been antidilutive.

Recently Issued Accounting Standards

Changes to accounting principles are established by the FASB in the form of ASUs to the FASB’s Codification. We consider the applicability and impact of
all ASUs on our financial position, results of operations, cash flows, or presentation thereof. Described below are ASUs that are not yet effective, but may
be applicable to our financial position, results of operations, cash flows, or presentation thereof. ASUs not listed below were assessed and determined to not
be applicable to our financial position, results of operations, cash flows, or presentation thereof.

Recently Adopted Accounting Pronouncements

In  February  2016,  the  FASB  issued  ASU  2016-02  (with  amendments  issued  in  2018),  which  changes  the  accounting  for  leases  and  requires  expanded
disclosures about leasing activities. This new guidance also requires lessees to recognize a ROU asset and a lease liability at the commencement date for all
leases  with  terms  greater  than  twelve  months.  Accounting  by  lessors  is  largely  unchanged.  ASU  2016-02  is  effective  for  fiscal  periods  beginning  after
December 15, 2018. We adopted ASU 2016-02 on January 1, 2019 using the modified retrospective optional transition method. Thus, the standard was
applied starting January 1, 2019 and prior periods were not restated.

We applied the package of practical expedients permitted under the transition guidance. As a result, we did not reassess the identification, classification and
initial direct costs of leases commencing before the effective date. We also applied the practical expedient to not separate lease and non-lease components
to all new leases as well as leases commencing before the effective date. See Note 8 for additional information.

In  June  2016,  the  FASB  issued  ASU  2016-13,  “Measurement  of  Credit  Losses  on  Financial  Instruments.”  This  guidance  updates  existing  guidance  for
measuring and recording credit losses on financial assets measured at amortized cost by replacing the “incurred loss” model with an “expected loss” model.
Accordingly, these financial assets will be presented at the net amount expected to be collected. ASU 2016-13 is effective for fiscal years beginning after
December 15, 2019. Early adoption is permitted. The adoption of ASU 2016-13 did not have a material impact on our consolidated financial statements.

In January 2017, the FASB issued ASU 2017-04, “Simplifying the Test for Goodwill Impairment.” This guidance simplifies how an entity is required to
test goodwill for impairment by eliminating Step 2 from the goodwill impairment test. Instead, if the carrying amount of a reporting unit exceeds its fair
value, an impairment loss will be recognized in an amount equal to that excess, limited to the total amount of goodwill allocated to the reporting unit. ASU
2017-04  is  effective  for  fiscal  periods  beginning  after  December  31,  2019.  Early  adoption  is  permitted.  The  adoption  of  ASU  2017-04  did  not  have  a
material impact on our consolidated financial statements.

F-17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In June 2018, the FASB issued ASU 2018-07, “Improvements to Non-employee Share-Based Payment Accounting.” This guidance expands the scope of
Topic 718 “Compensation - Stock Compensation” to include share-based payment transactions for acquiring goods and services from non-employees, but
excludes awards granted in conjunction with selling goods or services to a customer as part of a contract accounted for under ASC 606, “Revenue from
Contracts with Customers.” The adoption of ASU 2018-07 did not have a material impact on our consolidated financial statements.

In August 2018, the FASB issued ASU 2018-15, “Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That Is a
Service  Contract,”  which  amends  ASC  350-40,  “Intangibles  -  Goodwill  and  Other  -  Internal-Use  Software.”  The  ASU  aligns  the  requirements  for
capitalizing implementation costs incurred in a hosting arrangement that is a service contract with the requirements for capitalizing implementation costs
incurred  to  develop  or  obtain  internal-use  software  and  requires  the  capitalized  implementation  costs  to  be  expensed  over  the  term  of  the  hosting
arrangement. The accounting for the service element of a hosting arrangement that is a service contract is not affected. ASU 2018-15 is effective for fiscal
periods beginning after December 15, 2019, and interim periods within those fiscal years. The adoption of ASU 2018-15, effective January 1, 2019, did not
have a material impact on our consolidated financial statements.

Recent Accounting Updates Not Yet Effective

In December 2019, the FASB issued ASU 2019-12, “Simplifying the Accounting for Income Taxes.” This guidance, among other provisions, eliminates
certain exceptions to existing guidance related to the approach for intraperiod tax allocation, the methodology for calculating income taxes in an interim
period and the recognition of deferred tax liabilities for outside basis differences. This guidance also requires an entity to reflect the effect of an enacted
change in tax laws or rates in its effective income tax rate in the first interim period that includes the enactment date of the new legislation, aligning the
timing  of  recognition  of  the  effects  from  enacted  tax  law  changes  on  the  effective  income  tax  rate  with  the  effects  on  deferred  income  tax  assets  and
liabilities.  Under  existing  guidance,  an  entity  recognizes  the  effects  of  the  enacted  tax  law  change  on  the  effective  income  tax  rate  in  the  period  that
includes the effective date of the tax law. ASU 2019-12 is effective for interim and annual periods beginning after December 15, 2020, with early adoption
permitted. We are currently evaluating the impact of this guidance.

In August  2020,  the  FASB  issued  ASU  2020-06,  “Debt  –  Debt  with  Conversion  and  Other  Options  (Subtopic  470-20)  and  Derivatives  and  Hedging  –
Contracts  in  Entity’s  Own  Equity  (Subtopic  815-40):  Accounting  for  Convertible  Instruments  and  Contracts  in  an  Entity’s  Own  Equity”,  to  reduce
complexity in applying GAAP to certain financial instruments with characteristics of liabilities and equity. ASU 2020-06 is effective for interim and annual
periods beginning after December 15, 2023, with early adoption permitted. We are currently evaluating the impact of this guidance.

NOTE 2 – ACQUISITIONS

On  September  15,  2020  (“Closing  Date”),  an  Agreement  and  Plan  of  Merger  (the  “Agreement”)  is  entered  into  by  and  among  SRAX,  Inc.  a  Delaware
corporation  (“Parent”),  Townsgate  Merger  Sub  1,  Inc.,  a  Delaware  corporation  and  a  direct  wholly-owned  subsidiary  of  Parent  (“Merger  Sub  1”),  LD
Micro,  Inc.,  a  Delaware  corporation  and  a  direct  wholly-owned  subsidiary  of  Parent  (“Merger  Sub  2”),  LD  Micro,  Inc.,  a  California  corporation  (the
“Acquiree”, “LD Micro”), and Christopher Lahiji, the sole stockholder of the Acquiree (the “Stockholder”). Merger Sub 1 and Merger Sub 2 are sometimes
collectively referred to as “Merger Sub.”

The parties intend that Merger Sub 1 will be merged with and into the Acquiree (the “First Merger”), with the Acquiree surviving the First Merger, and then
the Acquiree will be merged with and into Merger Sub 2 (the “Second Merger,” and together with the First Merger, the “Merger”), with Merger Sub 2
surviving the Second Merger.

As consideration, the Company will pay cash payable as follows: (i) $1,000,000 at the Closing, (ii) $1,000,000 on January 1, 2021, (iii) $1,000,000 on
April 1, 2021, and (iv) $1,000,000 on July 1, 2021 and subject to adjustment or off-set. Additionally, the Company issued 1,600,000 shares of its Class A
common stock. The total consideration to be paid by the Company is $7,610,000, as adjusted, as follows:

Calculation of the purchase price:
Fair value of stock at closing
Cash at closing
Deferred payments
Less cash received
Transaction expenses
Working capital adjustment
Purchase price

F-18

  $

  $

4,264,000 
1,000,000 
2,771,000 
(303,000)
10,000 
(132,000)
7,610,000 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
The transaction was accounted for using the acquisition method. Accordingly, goodwill has been measured as the excess of the total consideration over the
amounts assigned to the identifiable assets acquired and liabilities assumed.

The  deferred  payments  of  $3,000,000  were  discounted  using  the  yield  on  a  CCC  rated  corporate  debt  for  3-month,  6-month  and  9-month  maturities,
respectively. The implied discount is approximately $229,000, which will be amortized over the term on the payments.

The purchase price includes working capital adjustments that are based on our preliminary estimates and assumptions that are subject to change.

The following table summarizes the allocation of the purchase price to the assets acquired and liabilities assumed:

Accounts receivable, net
Intangibles
Goodwill
Accounts payable and accrued liabilities
Payroll protection loan
Other current liabilities
Deferred tax liability
Net assets acquired

Intangible assets consisted of the following:

Trademark
Domain name
Noncompete
Customer list

  $

  $

30,000 
468,000 
7,706,000 
(324,000)
(42,000)
(97,000)
(131,000)
7,610,000 

Fair Value

271,000   
3,000   
8,000   
186,000   
468,000   

$

$

Life in Years
Indefinite
Indefinite
5 years
3 years

The estimated fair values for the trademark and domain name were determined by using the relief-from-royalty method. The estimated fair value for the
customer list and noncompete were determined using the excess earnings and differential method of comparing having an asset in-place versus not having
the asset in place, respectively.

The  Company  has  estimated  the  preliminary  purchase  price  allocations  based  on  historical  inputs  and  data  as  of  September  15,  2020.  The  preliminary
allocation of the purchase price is based on the best information available and is pending, amongst other things: (i) the finalization of the valuation of the
fair values and useful lives of tangible assets acquired; (ii) the finalization of the valuations and intangible assets acquired; (iii) finalization of the valuation
of accounts payable and accrued expenses; and (iv) finalization of the fair value of non-cash consideration.

During the measurement period (which is the period required to obtain all necessary information that existed at the acquisition date, or to conclude that
such information is unavailable, not to exceed one year), additional assets or liabilities may be recognized, or there could be changes to the amounts of
assets  or  liabilities  previously  recognized  on  a  preliminary  basis,  if  new  information  is  obtained  about  facts  and  circumstances  that  existed  as  of  the
acquisition date that, if known, would have resulted in the recognition of these assets or liabilities as of that date.

The amounts of revenue and earnings of the Acquiree since the acquisition date included in the consolidated statements of operations for the year ended
December 31, 2020 follows:

Revenues
Net income (loss)

  $

- 
(51,000)

The following pro forma information presents the combined results of operations as if the acquisitions had been completed on January 1, 2019. The pro
forma results include the amortization associated with the preliminary estimates for the acquired intangible assets.

F-19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
The pro forma results do not reflect any cost saving synergies from operating efficiencies, or the effect of the incremental costs incurred in integrating the
two  companies.  Accordingly,  these  pro  forma  results  are  presented  for  informational  purpose  only  and  are  not  necessarily  indicative  of  what  the  actual
results  of  operations  of  the  combined  company  would  have  been  if  the  acquisition  had  occurred  at  the  beginning  of  the  period  presented,  nor  are  they
indicative of future results of operations.

Revenues
Cost of revenues
Operating expenses
Other expense
Provision for income taxes
Net loss

Revenues
Cost of revenues
Operating expenses
Other income
Net loss

Pro Forma Consolidated Statements of Operations
For the Year ended December 31,2020

SRAX, Inc.

LD Micro, Inc.

Pro Forma
Adjustment

Pro Forma
Combined

$

$

8,647,000   
(2,589,000)  
(17,655,000)  
(3,082,000)  
(26,000)  
(14,705,000)  

$

$

937,000    $
(98,000)  
(858,000)  
(1,000)  
-   

(20,000)   $

-    $
-   
171,000   
-   
-   

171,000    $

9,584,000 
(2,687,000)
(18,342,000)
(3,083,000)
(26,000)
(14,554,000)

Pro Forma Consolidated Statements of Operations
For the Year ended December 31,2019

SRAX, Inc.

LD Micro, Inc.

$

$

3,584,000   
(1,680,000)  
(19,762,000)  
999,000   
(16,859,000)  

$

$

1,142,000    $
(188,000)  
(1,037,000)  
8,000   
(75,000)   $

Pro Forma
Adjustment

Pro Forma
Combined

-    $
-   
(58,000)  
-   

(58,000)   $

4,726,000 
(1,868,000)
(20,857,000)
1,007,000 
(16,992,000)

The following summarizes the pro forma adjustments made for the years ended December 31:

Amortization of intangibles acquired
Employee related costs
Financing costs
Net income (loss)

2020

2019

  $

64,000   
(235,000)  
-   

  $

(171,000)   $

64,000 
(235,000)
229,000 
58,000 

Amortization relates to the acquired noncompete and customer list amounting to $2,000 plus $62,000 for the years ended December 31, 2020 and 2019,
respectively.

Employee related cost are contracted cost amounting to $235,000 for the years ended December 31, 2020 and 2019, respectively.

Financing cost relates to amortization of the discount related to the $3,000,000 deferred payments.

NOTE 3 – SALE OF ACCOUNTS RECEIVABLE

On January 22, 2020 and January 30, 2020, the Company entered into financing agreements, with a single unrelated purchaser to sell, with full recourse,
certain  accounts  receivable  with  a  face  value  of  $454,000  and  $75,000,  respectively,  for  a  purchase  price  of  $454,000  and  $56,000,  respectively.
Transactions under these agreements were accounted for as financing of accounts receivable and the related accounts receivable was not removed from our
consolidated  balance  sheet  at  the  time  of  the  sales  transactions,  a  liability  was  recorded  for  the  proceeds  received.  The  terms  of  the  agreements  are  as
follows:

Pursuant to the initial purchase agreement, commencing on March 24, 2020, the purchaser may, at its sole discretion, exercise a put option, to cause the
Company to purchase from purchaser, any of the outstanding January 22, 2020 receivables which were not collected by the purchaser. Effective April 9,
2020, the put option was extended until June 23, 2020.

The purchase price payable by Company to the Purchaser for the receivables upon exercise of the Put Option shall be equal to one hundred and thirty six
percent (136%) of the then remaining outstanding balance of the applicable receivables.

F-20

 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Upon the occurrence of a payment made on the applicable receivables, the Company is required to pay a true up amount as follows:

a.
b.

c.

ten percent (10%) of the portion of the receivables which are paid on or before the 30th day following the effective date of the agreement;
twenty percent (20%) of the portion of the receivables which are paid after the 30th day but on or before the 60th day following the effective date
of the agreement; and
thirty six percent (36%) of the portion of the receivables which are paid after the 60th day following the effective date of the agreement.

In order to secure performance by the Company, the purchaser was granted a security interest in: (i) 239,029 shares of the Company’s Class A common
stock in connection with the sale of the $454,000 receivable and (ii) 29,519 shares of the Company’s Class A common stock in connection with the sale of
the  $75,000  receivable.  The  shares  have  been  issued  and  are  being  held  by  the  Company’s  transfer  agent.  Since  the  shares  are  not  outstanding,  the
Company has treated them as shares reserved for collateral.

Since the purchaser of the receivables has recourse, the Company accounted for the purchase price as a liability. Upon the purchaser’s election of the put
option or the true up, as applicable the Company will treat the put option price or the true up amounts as interest.

On April 9, 2020 the Company entered into an agreement to amend the January 22 and 30 accounts receivable agreements. The purchaser agreed to amend
the put option date as described above to June 23, 2020 and June 30, 2020 for the sale of receivables originating on January 22, 2020 and January 30, 2020,
respectively.  As  consideration  for  the  extension  the  Company  agreed  to  issue  the  purchaser  32,668  and  4,032  shares  of  Class  A  common  stock  for  the
receivable sale originating on January 22, 2020 and January 30, 2020, respectively.

On June 30, 2020, the Purchaser converted the payable of $510,000 and accrued interest of $184,000 (“Old Debt”) into approximately $788,000 of the OID
Convertible  Notes  payable  (“Debentures”)  (See  Note  15  -  OID  Convertible  Debentures).  The  conversion  was  treated  as  an  extinguishment  of  debt  as
prescribed  by  ASC  470-50  –  Debt  Modification  and  Extinguishment. At  the  date  of  issuance,  the  Debenture  had  a  fair  market  value  of  approximately
$815,000. The transaction created a loss on extinguishment of approximately $546,000, which consisted of (i) the difference of value between the Old Debt
and the fair value of the new debt of approximately $95,000, (ii) the difference between the face value of the debenture and the fair value of the Debenture
of  approximately  $27,000  and  (iii)  $424,000  for  fair  value  of  warrants  issued  with  the  Debenture.  Also,  since  the  Debenture  was  convertible  into  the
Company’s common stock, a $27,000 premium associated with the conversion feature was recorded as additional paid in capital.

Since the purchaser of the receivables has recourse, the Company accounted for the purchase price as a liability. Upon the purchaser’s election of the put
option or the true up, as applicable the Company will treat the put option price or the true up amounts as interest.

In  December  2020,  the  Company  entered  into  an  agreement  with  PIPE  Technologies,  Inc.  whereby  it  sold  the  Company’s  right  to  future  subscription
revenues of $570,000 for net proceeds of $528,000. Under the terms of the agreement, the Company may borrow funds collateralized by the right to the
revenues from Sequire platform contracts. PIPE receives a discount on the amount sold and remits the net amount to the Company. The Company bears the
risk of credit loss on the contracts. These transactions are accounted for as secured borrowing arrangements and not as a sale of financial assets.

The amount of borrowings outstanding was approximately $570,000 as of December 31, 2020 and none at December 31, 2019, respectively.

NOTE 4 – MARKETABLE SECURITIES

During the second quarter of 2020, the Company began offering customers of its Sequire segment who purchase services on the Company’s proprietary
SaaS platform the option to pay the contract price in securities issued by the Customer which could be a common stock, preferred stock or convertible
debentures. The customer’s securities must be trading on a United States securities exchange and the Company must be a fully reporting entity pursuant to
SEC Regulation S-X. In accordance with ASC 606 - Revenue Recognition, the Company will value the shares received at the fair market value of the date
the contract is executed. The shares received will be accounted for in accordance with ASC 320 – Investments – Debt and Equity Securities, as such the
shares will be classified as available-for-sale securities and will be measured at each reporting period at fair value with the unrealized gain or (loss) as a
component of other income (expense). Upon the sale of the shares, the Company will record the gain or (loss) in the consolidated statement of operations as
a component of net income (loss).

F-21

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The movement in this account is as follows:

Balances at beginning of year
Additions
Sale of marketable securities
Change in fair value
Balances at end of year

Balances at beginning of year
Additions
Sale of marketable securities
Change in fair value
Balances at end of year

Balance as of
December 31,
2020

Common
Stock

Convertible
Debentures

83,000    $

8,406,000   
(916,000)  
874,000   
8,447,000    $

83,000    $

7,496,000   
(916,000)  
1,101,000   
7,764,000    $

— 
910,000 
— 
(227,000)
683,000 

Balance as of
December 31,
2019

Common
Stock

Convertible
Debentures

39,000    $
50,000   
—   
(6,000)  
83,000    $

39,000    $
50,000   
—   
(6,000)  
83,000    $

— 
— 
             — 
— 
— 

  $

  $

  $

  $

The  Company’s  sales  of  securities  year  ended  December  31,  2020  were  approximately  $916,000,  with  a  book  basis  of  approximately  $303,000  which
represented a gain of $613,000, which the Company recorded as other income included in the gains from marketable securities.

The Company recorded as a component of other income (expense) the realized and unrealized gain (loss) on marketable securities as follows:

Unrealized gain (loss)
Realized gain
Change in fair value of marketable securities

2020

2019

  $

  $

261,000    $
613,000   
874,000    $

(6,000)
- 
(6,000)

The Company accounts for its investments in equity securities in accordance with ASC 321-10 Investments - Equity Securities. The equity securities may
be classified into two categories and accounted for as follows:

●

●

Equity securities  with  a  readily  determinable  fair  value  are  reported  at  fair  value,  with  unrealized  gains  and  losses  included  in  earnings.  Any
dividends  received  are  recorded  in  interest  income,  the  fair  value  of  equity  investments  with  fair  values  is  primarily  obtained  from  third-party
pricing services.

Equity securities  without  a  readily  determinable  fair  value  are  reported  at  their  cost  minus  impairment,  if  any,  plus  or  minus  changes  resulting
from observable price changes in orderly transactions for the identical or similar investment of the same issuer and their impact on fair value. Any
dividends received are recorded in interest income. For equity investments without readily determinable fair values, when an orderly transaction
for  the  identical  or  similar  investment  of  the  same  issuer  is  identified,  we  use  the  valuation  techniques  permitted  under  ASC  820  Fair  Value
Measurement to evaluate the observed transaction(s) and adjust the fair value of the equity investment

NOTE 5 – NOTES RECEIVABLE

On October 30, 2020, a unit redemption agreement was entered into by and between the Company and Haylard MD, LLC (“Haylard”). The Company owns
10,000,000 Class A Units of Haylard. The Company desires to sell and transfer to Haylard, and Haylard desires to redeem and purchase from the Company.
The price to be paid for all of the Units shall be $6,718,000 at closing and $960,000 upon the earlier of (a) the third anniversary of the closing and (b) a
Sale  of  Haylard,  for  a  total  consideration  of  $7,678,000,  provided  that  if  Haylard  consummates  a  Sale  of  Haylard  within  one  hundred  and  eighty  (180)
calendar days after the closing, and the amount to be paid in respect of a Class A Unit in connection with such transaction after taking into account all fees,
costs,  expenses,  escrows,  indemnities,  purchase  price  adjustments,  repayments  of  indebtedness  and  other  holdbacks  as  reasonably  determined  and
calculated  in  good  faith  by  Haylard  is  greater  than  $0.7677543,  then  Haylard  shall  pay  to  the  Company  an  amount  equal  to  such  excess  for  each  Unit
redeemed and purchased hereunder by wire transfer of immediately available funds to the account specified by the Company.

F-22

 
 
 
 
 
 
 
   
 
   
 
 
 
 
   
   
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
   
   
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
On October 30, 2020, a unit redemption agreement was entered into by and between the Company and MD CoInvest, LLC, (“CoInvest”). The Company
owns 420,000 Units of CoInvest. The Company desires to sell and transfer to CoInvest, and CoInvest desires to redeem and purchase from the Company.
The price to be paid for all of the Units shall be $282,000 at closing and $40,000 upon the earlier of (a) the third anniversary of the closing and (b) a Sale of
CoInvest, for a total consideration of $322,000, provided that if CoInvest consummates a Sale of CoInvest within one hundred and eighty (180) calendar
days after the closing, and the amount to be paid in respect of a Class A Unit in connection with such transaction after taking into account all fees, costs,
expenses, escrows, indemnities, purchase price adjustments, repayments of indebtedness and other holdbacks as reasonably determined and calculated in
good faith by CoInvest is greater than $0.7677543, then CoInvest shall pay to the Company an amount equal to such excess for each Unit redeemed and
purchased hereunder by wire transfer of immediately available funds to the account specified by the Company.

The deferred payments of $960,000 and $40,000 were discounted using the yield on a CCC rated corporate debt for 3-year maturity. The implied discount
is approximately $107,000, which will be amortized over 3 years. Notes receivable as of December 31, 2020 amounted to $893,000.

NOTE 6 – PROPERTY AND EQUIPMENT

Property and equipment consist of the following as of December 31:

Office equipment
Accumulated depreciation

Property and equipment, net

2020

2019

406,000    $
(288,000)  
118,000    $

406,000 
(215,000)
191,000 

$

$

Depreciation expense for the years ended December 31, 2020 and 2019 was $73,000 and $74,000, respectively.

NOTE 7 – INTANGIBLE ASSETS

Intangible assets consist of the following as of December 31:

Internally developed software
Non-compete agreement
Intellectual property
Acquired Software
Trademark
Customer list
Domain name
Total cost

Accumulated amortization
Intangible assets, net

2020

2019

4,028,000    $
1,258,000   
756,000   
617,000   
271,000   
186,000   
36,000   
7,152,000   
(4,743,000)  
2,409,000    $

2,856,000 
1,250,000 
756,000 
617,000 
- 
- 
- 
5,479,000 
(3,513,000)
1,966,000 

$

$

Amortization  expense  was  $1,024,000  for  internally  developed  software  and  $206,000  acquired  software  for  the  year  ended  December  31,  2020.
Amortization expense was $151,000 for intellectual property, $732,000 for internally developed software and $206,000 for acquired software for the year
ended December 31, 2020.

The estimated future amortization expense for the years ended December 31, are as follows:

2021
2022
2023
2024
2025 and thereafter

  $

  $

1,180,000 
666,000 
247,000 
6,000 
3,000 
2,102,000 

F-23

 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
The following table summarizes the carrying amount of intangible assets not subject to amortization as of December 31, 2020:

Trademark
Domain name

  $

  $

271,000 
36,000 
307,000 

The following table summarizes the carrying amount of goodwill as of December 31, 2020:

Balance as of January 1, 2020
Goodwill acquired during the year (LD Micro)
Balance as of December 31, 2020

NOTE 8 – RIGHT TO USE ASSET

Segment

Sequire

BigToken

Total

$

$

10,200,000   
7,706,000   
17,906,000   

$

$

5,445,000    $

5,445,000    $

15,645,000 
7,706,000 
23,351,000 

We adopted ASU No. 2016-02, Leases, on January 1, 2019, the beginning of our fiscal 2019, using the modified retrospective approach. We determine
whether an arrangement is a lease at inception. This determination generally depends on whether the arrangement conveys the right to control the use of an
identified fixed asset explicitly or implicitly for a period of time in exchange for consideration. Control of an underlying asset is conveyed if we obtain the
rights to direct the use of and to obtain substantially all of the economic benefit from the use of the underlying asset. Some of our leases include both lease
and non-lease components which are accounted for as a single lease component as we have elected the practical expedient. Some of our operating lease
agreements include variable lease costs, primarily taxes, insurance, common area maintenance or increases in rental costs related to inflation. Substantially
all of our equipment leases and some of our real estate leases have terms of less than one year and, as such, are accounted for as short-term leases as we
have elected the practical expedient.

Operating  leases  are  included  in  the  right-of-use  lease  assets,  other  current  liabilities  and  long-term  lease  liabilities  on  the  Consolidated  Balance  Sheet.
Right-of-use  assets  and  lease  liabilities  are  recognized  at  each  lease’s  commencement  date  based  on  the  present  values  of  its  lease  payments  over  its
respective lease term. When a borrowing rate is not explicitly available for a lease, our incremental borrowing rate is used based on information available at
the lease’s commencement date to determine the present value of its lease payments. Operating lease payments are recognized on a straight-line basis over
the lease term. We had no financing leases as of December 31, 2020.

We have operating leases for office space. Our leases have remaining lease terms of approximately 2.75 years. We consider renewal options in determining
the lease term used to establish our right-of-use assets and lease liabilities when it is determined that it is reasonably certain that the renewal option will be
exercised.

As  of  December  31,  2020,  there  were  no  material  variable  lease  costs  or  sublease  income.  Cash  paid  for  operating  leases  are  classified  in  operating
expenses  and  were  $192,000  and  $304,000  for  the  years  ended  December  31,  2020  and  2019,  respectively.  The  following  tables  summarize  the  lease
expense for the year ended December 31:

Operating lease expense
Short-term lease expense
Total lease expense

2020

2019

  $

  $

163,000    $
29,000   
192,000    $

150,000 
154,000 
304,000 

The  below  table  summarizes  these  lease  asset  and  liability  accounts  presented  on  our  accompanying  Consolidated  Balance  Sheets  for  the  year  ended
December 31:

Operating Leases*
Operating lease right-of-use assets - non-
current

  Right of use asset

  Consolidated Balance Sheet Caption  

2020

2019

Operating lease liabilities - current
Operating lease liabilities - non-current
Total operating lease liabilities

  Other current liabilities
  Right to use liability - long term

F-24

  $

  $

  $

366,000    $

456,000 

109,000    $
243,000   
352,000    $

91,000 
352,000 
443,000 

 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
   
   
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
Components of Lease Expense

We recognize lease expense on a straight-line basis over the term of our operating leases, as reported within “selling, general and administrative” expense
on the accompanying consolidated statement of operations.

Weighted Average Remaining Lease Term and Applied Discount Rate

Operating leases as of December 31, 2020

Future Contractual Lease Payments as of December 31, 2020

Weighted
Average
Remaining
Lease Term

Weighted
Average
Discount Rate

2.75 years 

18%

The below table summarizes our (i) minimum lease payments over the next five years, (ii) lease arrangement implied interest, and (iii) present value of
future lease payments for the years ending December 31:

Operating Leases - future payments
2021
2022
2023
Total future lease payments, undiscounted
Less: Implied interest
Present value of operating lease payments

163,000 
163,000 
123,000 
449,000 
(97,000)
352,000 

NOTE 9 – ACCOUNTS PAYABLE AND ACCRUED EXPENSES

Accounts payable and accrued expenses as of December 31, are comprised of the following:

Accounts payable, trade
Accrued expenses
Accrued compensation
Accrued commissions
Accrued interest

Accounts payable and accrued expenses

NOTE 10 – DERIVATIVE LIABILITY

2020

2019

2,631,000    $
605,000   
238,000   
80,000   
7,000   
3,561,000    $

1,708,000 
335,000 
270,000 
129,000 
- 
2,442,000 

$

$

On June 30, 2020, the Company entered into an agreement to amend the warrants underlying the warrant liabilities instruments classified as Liabilities as
of December 31, 2019. The amended agreement removed the embedded features that cause the warrants to be accounted for as liabilities. Pursuant to ASC
815 and ASC 480, the Company has reclassified these warrants as additional paid in capital as of June 30, 2020, due to the existence of a fundamental
transaction clause the precluded equity classification.

On June 30, 2020, each of the holders of warrants issued by the Company in 2017 and 2018 agreed to irrevocably waive their rights to a cash settlement
due too in the event the Company has a fundamental transaction. As a result, this derivative liability was reversed to Nil and reclassified into stockholders
equity under Additional Paid-In Capital.

As consideration for the amendment, the Company issued contingent consideration in the form of warrants linked to the value of BIGtoken should it be
transferred to a third-party purchaser. The form of the consideration issued is a warrant to purchase up to approximately 0.35% of BIGtoken’s acquiring
entity on a fully-diluted basis. The exercise price of the warrants will be calculated by imputing a $10 million pre-money valuation on the acquiring entity.
The  form  of  the  warrant  is  to  be  substantially  similar  to  the  warrants  issued  in  conjunction  with  the  OID  Convertible  Debentures.  The  Due  to  the
uncertainty  around  the  transfer  of  the  BIGtoken  business  to  a  third-party  the  Company  has  determined  that  the  warrant  is  a  contingent  consideration,
therefore the value will be determined on the date the transaction occurs and will be recorded as a transactional expenses at that time.

The Derivative Warrant Instruments have been accounted for utilizing ASC 815 “Derivatives and Hedging”. The Company has incurred a liability for the
estimated fair value of Derivative Warrant Instruments. The estimated fair value of the Derivative Warrant Instruments has been calculated using the Black-
Scholes  fair  value  option-pricing  model  with  key  input  variables  provided  by  management,  as  of  the  date  of  issuance,  with  the  valuation  offset  against
additional paid in capital, and at each reporting date, with changes in fair value recorded as gains or losses on revaluation in other income (expense).

The Company identified embedded features in the Derivative Warrant Instruments which caused the warrants to be classified as a liability. These embedded
features included the right for the holders to request for the Company to cash settle the Warrant Instruments from the Holder by paying to the Holder an
amount  of  cash  equal  to  the  Black-Scholes  value  of  the  remaining  unexercised  portion  of  the  Derivative  Warrant  Instruments  on  the  date  of  the
consummation  of  a  fundamental  transaction.  The  accounting  treatment  of  derivative  financial  instruments  requires  that  the  Company  treat  the  whole
instrument as liability and record the fair value of the instrument as a derivative as of the inception date of the instrument and to adjust the fair value of the
instrument as of each subsequent balance sheet dates.

The Warrant derivative liability is comprised of the following warrant instruments (collectively, the “Derivative Liabilities”):

1.
2.

In January 2017, the Company issued Series A Warrants in Our registered direct and concurrent private placement;
In April  and  October  2017,  the  Company  issued  the  Series  A1  Warrants  and  Series  A2  Warrants  in  connection  with  the  private  placement  of

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3.

secured convertible debentures; and
In November 2018, the Company issued the Series B1 Warrants upon redemption of the outstanding convertible debentures issued in April and
October 2017, pursuant to the terms of such debentures.

Series
Series A warrants
Series A1 warrants
Series A2 warrants
Series B1 warrants
Leapfrog warrants
Total

F-25

Number of
Warrants

267,535 
471,667 
813,364 
1,090,863 
350,000 
2,993,429 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Series A Warrants

The Series A Warrants are exercisable for five years commencing 6 months from the date of closing. The exercise price of the Series A Warrants is subject
to full ratchet adjustment in certain circumstances, subject to a floor price of $1.20 per share. The adjustment provisions under the terms of the Series A
Warrants will be extinguished at such time as our Class A common stock trades at or above $10.00 per share for 20 consecutive trading days, subject to the
satisfaction  of  certain  equity  conditions.  In  addition,  if  there  is  no  effective  registration  statement  covering  the  shares  issuable  upon  the  exercise  of  the
Series A Warrants, the warrants are exercisable on a cashless basis. If we fail to timely deliver the shares underlying the warrants, we will be subject to
certain buy-in provisions. As a result of the sale of the debentures in April 2017, the exercise price of the Series A Warrants issued to investors in our
January 2017 private offering were reset to $2.245 per share.

The Series A Warrants fair value as of December 31, 2019 was estimated to be $368,000, based on a risk-free interest rate of 1.62, an expected term of 2
years, an expected volatility of 100% and a 0% dividend yield.

The Series A Warrants were reclassified to equity as of June 30, 2020. The fair value was estimated to be $334,000 based on a risk-free interest rate ranging
from 1.62 to 0.18, an expected term of 1.5 years, an expected volatility of 100% and a 0% dividend yield.

Series A1 Warrant

The Series A1 Warrants are initially exercisable at $3.00 per share and, if at any time after the six-month anniversary of the issuance the underlying shares
of our class A common stock are not covered by an effective resale registration statement, the Series A1 Warrants are exercisable on a cashless basis. The
conversion price of the Debentures and the exercise price of the Series A1 Warrants are subject to adjustments upon certain events, including stock splits,
stock dividends, subsequent equity transactions (other than specified exempt issuances), subsequent rights offerings, and fundamental transactions, subject
to a floor of $1.40 per share. If we fail to timely deliver the shares of our class A common stock upon any conversion of the Series A1 Debentures or
exercise  of  the  Series  A1  Warrants,  we  will  be  subject  to  certain  buy-in  provisions.  Pursuant  to  the  terms  of  the  Series  A1  Debentures  and  Series  A1
Warrants, a holder will not have the right to convert any portion of the Series A1 Debentures or exercise any portion of the Series A1 Warrants if the holder
(together with its affiliates) would beneficially own in excess of 4.99% of the number of shares of class A common stock outstanding immediately after
giving effect to such conversion or exercise, as such percentage ownership is determined in accordance with the terms of the Series A1 Debentures and the
Series  A1  Warrants;  provided  that  after  the  Shareholder  Approval  Date,  as  defined  below,  at  the  election  of  a  holder  and  notice  to  us  such  percentage
ownership limitation may be increased or decreased to any other percentage, not to exceed 9.99%; provided that any increase will not be effective until the
61st day after such notice is delivered from the holder to us.

In  accordance  with  the  Nasdaq  Marketplace  Rules,  until  such  time  as  our  stockholders  have  approved  the  Securities  Purchase  Agreements  and  the
transactions thereunder (the “Shareholder Approval Date”), we were not obligated to issue any shares of our class A common stock upon any conversion of
the Series A1 Debentures and/or exercise of the Series A1 Warrants, and the holders had no right to receive upon conversion and/or exercise thereof any
shares of our Class A common stock, to the extent the issuance of such shares of Class A common stock would exceed 20% of our outstanding Class A
common stock prior to the transaction. We held a special meeting of the shareholders on June 23, 2017 whereby we obtained approval of the Securities
Purchase Agreements and the transactions thereunder.

We agreed to file a registration statement registering the resale of the shares of our Class A common stock underlying the Series A1 Debentures and the
Series  A1  Warrants.  Under  the  terms  of  the  Securities  Purchaser  Agreements,  we  also  granted  the  Purchasers  of  the  Series  A1Debentures  the  right  to
purchase an additional $3,000,000 of Series A1 Debentures upon the same terms and conditions for a period beginning on the Shareholder Approval Date
and expiring on earliest of the date that (a) the initial registration statement has been declared effective by the SEC, (b) all of the underlying shares have
been sold pursuant to Rule 144 or may be sold pursuant to Rule 144 without the requirement for our company to be in compliance with the current public
information required under Rule 144 and without volume or manner-of-sale restrictions, (c) following the one year anniversary of the closing date provided
that a holder of the underlying shares is not an affiliate of the Company or (d) all of the underlying shares may be sold pursuant to an exemption from
registration  under  Section  4(a)(1)  of  the  Securities  Act.  The  shares  underlying  the  Series  A1  Debentures  and  Series  Warrants  were  included  in  a  resale
registration statement on Form S-3 that was declared effective by the SEC in June 2017.

F-26

 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Series A1 Warrants fair value as of December 31, 2019 was estimated to be $618,000 based on a risk-free interest rate ranging from 1.62% to 2.46%,
an expected term ranging from 2.38 to 3.38, an expected volatility ranging from 100% to 164% and a 0% dividend yield. During the year ended December
31, 2019, we recorded a decrease in the fair value of the warrant derivative liability of $284,000. This was recorded as a gain on change in fair value of
derivative liability.

The  Series  A1  Warrants  were  reclassified  to  equity  as  of  June  30,  2020.  The  fair  value  was  estimated  to  be  $555,700  based  on  a  risk-free  interest  rate
ranging from 1.62% to 0.18%, an expected term of 1.875 years, an expected volatility of 100% and a 0% dividend yield.

Series A2 Warrants

The Series A2 Warrants have an exercise price of $3.00 per share, subject to adjustment and contain anti-dilution protection for subsequent financings and
have an exercise price floor of $1.40 per share.

The Series A2 Warrants fair value as of December 31, 2019 was estimated to be $1,142,000 based on a risk-free interest rate ranging from 1.62 to 2.46, an
expected  term  ranging  from  2.88  to  3.88  years,  an  expected  volatility  ranging  from  100%  to  158%  and  a  0%  dividend  yield.  During  the  year  ended
December 31, 2019, we recorded the decrease in the fair value of the warrant derivative liability of $303,000. This was recorded as a gain on change in fair
value of derivative liability.

The  Series  A2  Warrants  were  reclassified  to  equity  as  of  June  30,  2020.  Prior  to  the  reclassification,  we  recorded  the  decrease  in  the  fair  value  of  the
warrant  derivative  liability  of  $303,000.  The  fair  value  was  estimated  to  be  $555,570  based  on  a  risk-free  interest  rate  ranging  from  1.62  to  0.18,  an
expected term ranging from 2.38 to 1.875 years, an expected volatility of 100% and a 0% dividend yield.

Series B1 Warrants

The Series B1 Warrants have a term of five (5) years from the date in which each of the redeemed Debenture were issued. Accordingly, of the Series B1
Warrants: (i) 277,500 have an expiration date of April 21, 2022, and (ii) 813,362 have an expiration date of October 27, 2022.

The Series B1 Warrants are initially exercisable at $3.00 per share and, are subject to cashless exercise after six (6) months from the issuance date if the
shares  underlying  the  warrants  are  not  subject  to  an  effective  registration  statement.  The  Series  B  Warrants  also  contain  anti-  dilution  protection  for
subsequent equity sales for a price lower than the then applicable exercise price, with a floor of $1.40.

The  exercise  price  of  the  Series  B1  Warrants  is  subject  to  adjustment  upon  certain  events,  including  stock  splits,  stock  dividends,  subsequent  equity
transactions (other than specified exempt issuances), subsequent rights offerings, and fundamental transactions, subject to the $1.40 floor described above.
If we fail to timely deliver the shares of our Class A common stock (“Common Stock”) upon any exercise of the Series B Warrants, we will be subject to
certain buy-in provisions. Additionally, the Series B Warrants contained certain beneficial ownership limitations.

The Series B1 Warrants fair value at December 31, 2019 was estimated to be $1,786,000 based on a risk-free interest rate of 1.62, an expected term of 3.91,
an  expected  volatility  of  100%,  and  a  0%  dividend  yield.  During  the  year  ended  December  31,  2019,  we  recorded  a  decrease,  in  the  fair  value  of  the
warrant derivative liability of $224,000. This was recorded as a loss on change in fair value of derivative liability.

The Series BI Warrants were reclassified to equity as of June 30, 2020. The fair value was estimated to be $1,700,445 based on a risk-free interest rate
ranging from 1.62 to 0.18, an expected term ranging from 2.38 to 1.875 years, an expected volatility of 100% and a 0% dividend yield.

Leapfrog Warrants

The Leapfrog Warrants fair value at December 31, 2019 was estimated to be $480,000 based on a risk-free interest rate of 1.62, an expected term of 2.63,
expected volatility of 100% and a 0% dividend yield. During the year ended December 31, 2019, we recorded a decrease in the fair value of the warrant
derivative liability of $142,000. This was recorded as a loss on change in fair value of derivative liability.

The  Leapfrog  Warrants  were  reclassified  to  equity  as  of  June  30,  2020.  The  fair  value  was  estimated  to  be  $438,000  based  on  a  risk-free  interest  rate
ranging from 1.62 to 0.18, an expected term ranging from 2.38 to 2.13 years, an expected volatility of 100% and a 0% dividend yield.

The Warrant liabilities are comprised of the following at December 31:

Balance December 31, 2018
Adjustment to fair value
Balance December 31, 2019

Balance December 31, 2019
Adjustment to fair value
Transfer to Equity
Balance December 31, 2020

Debenture Warrant
Liabilities

Leapfrog Warrant
Liability

Derivative 
Liability

$

$

4,324,000   
(775,000)  
3,549,000   

Debenture Warrant
Liabilities

$

$

3,549,000   
(245,000)  
(3,304,000)  
−   

F-27

$

$

$

$

622,000    $
(142,000)  
480,000    $

496,000    $
(128,000)  
368,000    $

Leapfrog Warrant
Liability

Derivative 
Liability

480,000    $
(42,000)  
(438,000)  

−    $

368,000    $
(34,000)  
(334,000)  

−    $

Total

5,442,000 
(1,045,000)
4,397,000 

Total

4,397,000 
(321,000)
(4,076,000)
− 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE 11 – OTHER CURRENT LIABILITIES

The following table summarizes the composition of other current liabilities presented on our accompanying Consolidated Balance Sheets:

Contract liabilities
BIGToken point liability
Operating lease liabilities - current
Other current liabilities
Total other current liabilities

Contract liabilities

December 31, 2020

December 31, 2019

  $

  $

4,842,000    $
452,000   
109,000   
3,308,000   
8,711,000    $

- 
446,000 
91,000 
- 
537,000 

Contract liabilities are unearned revenues arising from the Company’s Sequire segment customers who are given the option to pay the contract price in
securities issued which could be a common stock, preferred stock or convertible debentures. The customer’s securities must be trading on a United States
securities exchange and the Company must be a fully reporting entity pursuant to SEC Regulation S-X. Contract liabilities amounted to $4,842,000 and nil
as of December 31, 2020 and 2019, respectively.

BIGToken Point liability

In  2019,  the  Company  launched  the  BIGToken  consumer  data  management  platform,  where  registered  users  are  rewarded  for  undertaking  actions  and
sharing data within the platform. The business is currently based on a platform of registered users, developed as a direct to consumer data marketplace
where users are paid for their data.

During the year ended December 31, 2019 the Company instituted a policy that allows BIGToken users to redeem outstanding BIGToken points for cash if
their  account  and  point  balances  meet  certain  criteria.  As  of  December  31,  2020  and  2019,  the  Company  has  estimated  the  future  liability  for  point
redemptions  to  be  $452,000  and  $446,000,  respectively.  The  Company  considered  the  total  number  of  points  outstanding,  the  conversion  rate  in  which
points are redeemable for cash, and each user’s redemption eligibility

The  Company  utilizes  an  account  scoring  system  that  evaluates  a  number  of  factors  in  determining  an  account’s  redemption  eligibility.  These  factors
include  an  evaluation  of  the  following:  the  infrastructure  utilized  by  the  user  when  engaging  with  BIGToken’s  systems,  the  user’s  geographical
associations, consistency, and verifiability of the user’s data.

Other current liabilities

Other current liabilities mainly consist of the deferred consideration amounting to $2,735,000 million payable for the LD Micro acquisition. The remaining
balance of $573,000 pertains to a short term financing.

NOTE 12 - PAYCHECK PROTECTION PROGRAM LOAN

On April  17,  2020,  we  entered  into  a  promissory  note  evidencing  an  unsecured  approximately  $1,084,000  loan  under  the  Paycheck  Protection  Program
(PPP). The loan is being made through Cross River Bank. The term of the loan is two years with an interest rate of 1%, which shall be deferred for the first
six months of the term of the loan. The promissory note evidencing the loan contains customary events of default relating to, among other things, payment
defaults, breach of representations and warranties, or provisions of the promissory note. The occurrence of an event of default may result in the repayment
of all amounts outstanding, collection of all amounts owing from the Company, and/or filing suit and obtaining judgment against the Company.

On September 15, 2020, $42,000 of the payroll protection loan of LD Micro was assumed in connection with the acquisition. This amount is expected to be
forgiven, otherwise the Company will be reimbursed by Sellers of LD Micro. This is classified under current assets.

As of December 31, 2020, the short-term and long-term balances were $747,000 and $379,000, respectively.

NOTE 13 – SHORT TERM PROMISSORY NOTES

In February 2020, the Company entered into three separate short-term promissory notes with an aggregate principal value of $450,000 (the “Notes”), of
which $100,000 was borrowed from the Company’s Chief Financial Officer.

The notes are due and payable on May 12, 2020 (“Maturity Date”). The notes will accrue interest as follows: (i) on the origination date, ten percent (10%)
of the principal amount was added to each note, (ii) on March 12, 2020, an additional ten percent (10%) of the principal amount was added to each note,
and (iii) on April 12, 2020, an additional sixteen percent (16%) of the principal amount was added to each notes.

The note holders were granted security interests (in amounts equal to the face value of their investments on a dollar for share basis) in an aggregate of
450,000 shares of the Company’s Class A common stock (“Security Shares”). The shares have been issued and are being held by the Company’s transfer
agent. Since the shares are not outstanding, the Company has treated them as shares reserved for collateral.

F-28

 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The interest imputed on the origination date was treated as an original issue discount with the $45,000 amortized over the term of the Notes. On each of the
interest date, the Company accrued and expensed the related interest.

On  the  Maturity  Date,  one  of  the  Note’s  was  amended  to  (i)  extend  the  maturity  date  to  December  31,  2020  and  (ii)  to  release  100,000  shares  of  the
Security Shares. The modification was treated as an extinguishment of debt as prescribed by ASC 470-50 – Debt Modification and Extinguishment. Based
on  the  amended  terms  the  fair  value  of  the  amended  note  approximated  the  book  value  of  the  old  Note.  The  fair  value  of  the  Security  Shares  was
approximately $181,000, which was expensed as a loss on the extinguishment.

On June 30, 2020, the short-term note payable to the Company’s Chief Financial Officer in the amount of approximately $136,000 was repaid from the
proceeds of the OID Convertible Notes Payable.

On June 30, 2020, the two remaining Note Holders converted the Notes of approximately $350,000 and accrued interest of approximately $126,000 (“Old
Debt”) into approximately $541,000 of the OID Convertible Debentures (See Note 15 - OID Convertible Debentures). The conversion was treated as an
extinguishment of debt as prescribed by ASC 470-50 – Debt Modification and Extinguishment. At the date of issuance, the Debentures had a fair market
value of approximately $560,000. The transaction created a loss on extinguishment of approximately $375,000, which consisted of (i) the difference of
value between the Old Debt and the fair value of the Debentures of approximately $65,000, (ii) the difference between the face value of the debenture and
the fair value of the Debenture of approximately $19,000 and (iii) $291,000 for fair value of warrants issued with the Debenture. Also, since the Debenture
was convertible into the Company’s common stock, a $18,000 premium associated with the conversion feature was recorded as additional paid in capital.

As of December 31, 2020, there is no outstanding loan balance on this account.

NOTE 14 – TERM LOAN NOTE

On  February  28,  2020,  the  Company  entered  into  a  term  loan  and  security  agreement  with  a  BRF  Finance  Co.  LLC  as  lender.  Pursuant  to  the  loan
agreement, the Company can borrow up to $5,000,000, subject to the conditions described below.

Under the loan: (i) the Company received an initial draw of $2,500,000 on February 28, 2020 and (ii) the Company is eligible to receive an additional
$2,500,000 loan within (30) days of the Company entering into an at the market sales agreement with the lender and the filing of an at the market offering
on Form S-3 with the SEC registering the shares to be sold pursuant to the at the market sales agreement. The Company agreed to file the ATM by May 1,
2020. Additionally, the Company will be required to increase the dollar amount authorized under the at the market sales agreement each time additional
capacity of at least $1,000,000 is available under our shelf registration statement.

The  loan  is  secured  by  substantially  all  of  the  assets  of  the  Company  pursuant  to  the  loan  agreement  and  the  intellectual  property  security  agreement
entered into in connection with the transaction.

The loan bears interest at ten percent (10%) per annum and has a maturity date of March 1, 2022. Beginning on August 1, 2020, and continuing on the first
day of each month thereafter until the maturity date, the Company will make monthly payments of principal and interest on an eighteen (18) month straight
line amortization schedule, based on the principal outstanding on July 31, 2020. Additionally, the Company will have the option of a one (1) time payment-
in-kind payment for a monthly required payment of principal and interest, which will defer such payments and result in a recalculation of the amortization
schedule. In the event that the Company is late on any payments under the Loan, a late charge of three percent (3%) of the amount of the payment due will
be assessed.

At origination the Company paid lender: (i) an origination fee of $300,000, (ii) $35,000 in attorneys’ fees reimbursement, and (iii) certain other costs and
expenses associated with the completion of the loan, including but not limited to escrow fees and recording fees. Accordingly, the Company received net
proceeds of approximately $2,164,000 as of May 1, 2020.

The Loan may be prepaid in whole or in part at any time at the discretion of the Company. The loan also provides for mandatory prepayments of all of the
net cash received upon (i) a sale of the company’ assets, (ii) raising additional capital through the issuance of equity or debt securities, or (iii) sales under
the at the market sales agreement described above.

As  part  of  the  loan  the  Company  agreed  to  issue  to  Lender:  (i)  500,000  Common  Stock  purchase  warrants  on  the  date  of  the  origination  date  and  (ii)
500,000  Common  Stock  purchase  warrants  on  the  date  of  the  second  drawdown.  The  warrants  have  an  exercise  price  equal  to  a  25%  premium  of  the
closing price of the Common Stock on their respective date of issue (provided that the exercise price of the warrants cannot be less than $2.50 per share,
subject to adjustment contained therein). The initial warrant has an exercise price of $3.60. The warrants will expire on October 31, 2022. The warrants
allow for cashless exercise in the event that they are not subject to a registration statement on the six (6) month anniversary of their respective issuances.
The warrants do not contain any price protection or non-standard anti-dilution provisions.

F-29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In accordance with ASC 470 - Debt, the Company has allocated the cash proceeds to the loan and the warrants. The relative fair value of the initial warrant
issued was $83,000, which is being amortized and expensed over the term of the Notes.

The Company evaluated the loan and warrant agreements in accordance with ASC 815 Derivatives and Hedging. Based on this evaluation, the Company
has determined that no provisions required derivative accounting.

On June 30, 2020, the principal and interest of approximately $2,585,000 was paid from the proceeds from the OID Convertible Debentures.

As of December 31,2020, there is no outstanding loan balance on this account.

NOTE 15 – OID CONVERTIBLE DEBENTURES

On June 25, 2020, the Company entered into a definitive securities purchase agreement (the “Securities Purchase Agreement or Transaction”) with certain
accredited and institutional investors (the “Purchasers”) for the purchase and sale of an aggregate of: (i) $16,101,000 in principal amount of Original Issue
Discount Senior Secured Convertible Debenture (the “Debentures”) for $14,169,000 (representing a 12% original issue discount) (“Purchase Price”) and
(ii) warrants to purchase up to 6,440,561 shares of the Company’s Class A common stock (the “Warrants”) in a private placement (the “Offering”). The
Purchase Price consists of (a) $13,000,000 in cash and (b) the cancellation of $1,169,000 in outstanding debt, consisting of the accounts receivable loans of
$510,000 with accrued interest of $184,000, and the short-term promissory notes of $350,000 with accrued interest of $125,000.

The  Debentures,  which  mature  on  December  31,  2021,  pay  interest  in  cash  at  the  rate  of  12.0%  per  annum  commencing  on  June  30,  2021,  with  such
interest payable quarterly, beginning on October 1, 2021. Commencing after the six month anniversary of the issuance of the Debentures, the Company will
be required to make amortization payments (“Amortization Payments”) with each Purchaser having the right to delay such Amortization Payments by a six
month  period  up  to  three  separate  times  (each,  an  “Extension”)  in  exchange  for  five  percent  in  principal  being  added  to  the  balance  of  such  applicable
Debenture on each such Extension. Accordingly, upon a Purchaser exercising three Extensions, such Purchaser’s Debenture will mature and be due and
payable  on  June  30,  2023.  Beginning  on  the  date  that  the  first  Amortization  Payment  is  due,  and  on  a  monthly  basis  thereafter,  the  Company  will  be
required to pay one hundred fifteen percent of the value of one-twelfth of the outstanding principal plus any additional accrued interest due.

In the event a Purchaser converts a portion of its Debenture into shares of the Company’s Common Stock, such amount will be deducted from the next
applicable Amortization Payment. In the event such conversion exceeds the next applicable Amortization Payment, such excess amount will be deducted,
in reverse order, from future Amortization Payments. The Company’s obligations under the Debentures are secured by substantially all of the assets of the
Company pursuant to a security agreement (the “Security Agreement”).

The Debentures are convertible at the option of the holder into shares of the Company’s common stock at an initial conversion price of $2.69 per share,
subject to adjustment in the event of (i) stock splits and dividends, (ii) subsequent rights offerings, (iii) pro-rata distributions, and (iv) certain fundamental
transactions,  including  but  not  limited  to  the  sale  of  the  Company,  business  combinations,  and  reorganizations.  The  Debentures  do  not  have  any  price
protection or price reset provisions with respect to future issuances of securities.

Subject to the Company’s compliance with certain equity conditions, upon ten trading days’ notice to the Purchasers, the Company has the right to redeem
the Debentures in cash at 115% of their outstanding principal, plus accrued interest. Additionally, in the event that (i) the Company sells or reprices any
securities (each, a “Redemption Financing”), or (ii) the Company disposes of assets (except those sold or transferred in the ordinary course of business)
(each, an “Asset Sale”), then the Purchasers shall have the right to cause the Company (a) in the event of a Redemption Financing at a price per Common
Stock equivalent of $2.50 or less per share, the Purchasers may mandate that 100% of the proceeds be used to redeem the Debentures (b) in the event of a
Redemption Financing at a price per Common Stock equivalent of greater than $2.50 per share, the Purchasers may mandate that up to 50% of the proceeds
be used to redeem the Debentures, and (c) in the event of an Asset Sale, the Purchasers may mandate that up to 100% of the proceeds be used to redeem the
Debentures.

F-30

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  Debentures  also  contain  certain  customary  events  of  default  provisions,  including,  but  not  limited  to,  default  in  payment  of  principal  or  interest
thereunder,  breaches  of  covenants,  agreements,  representations  or  warranties  thereunder,  the  occurrence  of  an  event  of  default  under  certain  material
contracts of the Company, failure to register the shares underlying the Debentures in Warrants (as described below), changes in control of the Company,
delisting of its securities from its trading market, and the entering or filing of certain monetary judgments against the Company. Upon the occurrence of any
such  event  of  default,  the  outstanding  principal  amount  of  the  Debenture  plus  liquidated  damages,  interest  and  other  amounts  owing  in  respect  thereof
through the date of acceleration, shall become, at the Purchaser’s election, immediately due and payable in cash. The Company is also subject to certain
negative covenants (unless waived by 67% of the then outstanding Purchasers, and including the lead Purchaser) under the Debentures, including but not
limited  to,  the  creation  of  certain  debt  obligations,  liens  on  Company  assets,  amending  its  charter  documents,  repayment  or  repurchase  of  securities  or
certain debt of the Company, or the payment of dividends.

The Warrants are initially exercisable at 2.50 per share and, are subject to cashless exercise after six months if the shares underlying the Warrants are not
subject to an effective resale registration statement. The Warrants are also subject to adjustment in the event of (i) stock splits and dividends, (ii) subsequent
rights  offerings,  (iii)  pro-rata  distributions,  and  (iv)  certain  fundamental  transactions,  including  but  not  limited  to  the  sale  of  the  Company,  business
combinations, and reorganizations. The Warrants do not have any price protection or price reset provisions with respect to future issuances of securities.

Pursuant to the terms of the Debentures and Warrants, a Purchaser will not have the right to convert any portion of the Debentures or exercise any portion
of the Warrants if the holder (together with its affiliates) would beneficially own in excess of 4.99% or 9.99% (at the Purchaser’s option) of the number of
shares  of  Common  Stock  outstanding  immediately  after  giving  effect  to  such  conversion  or  exercise,  as  such  percentage  ownership  is  determined  in
accordance  with  the  terms  of  the  Debentures  and  the  Warrants;  provided  that  at  the  election  of  a  holder  and  notice  to  us  such  percentage  ownership
limitation may be increased to 9.99%; provided that any increase will not be effective until the 61st day after such notice is delivered from the holder to the
Company.

The Company also agreed to use proceeds from the Offering to pay (i) $2,500,000 in outstanding principal plus accrued interest pursuant to the Company’s
Term Loan and Security Agreement entered into on February 28, 2020 with BRF Finance Co., LLC (the “Term Loan”) and (ii) $136,000 in outstanding
short-term promissory notes and accrued interest (collectively, the “Debt Repayments”).

In connection with Securities Purchase Agreement, the Company will issue to the Placement Agent (as defined below), an aggregate of 478,854 Common
Stock purchase warrants (“PA Warrants”). The PA Warrants are substantially similar to the Warrants, except that the PA Warrants have an exercise price of
$3.3625 per share. The fair value of the PA Warrants at issuance was estimated to be $360,000 based on a risk-free interest rate of .11%, an expected term
of 2.417 years, an expected volatility of 96% and a 0% dividend yield.

Pursuant to a registration rights agreement (“Registration Rights Agreement”), the Company has agreed to file a registration statement registering the resale
of the shares of the common stock underlying the Debentures and the Warrants within forty-five days from the date of the Registration Rights Agreement.
The Company also agrees to have the registration statement declared effective within 90 days from the date of the Registration Rights Agreement and keep
the registration statement continuously effective until the earlier of (i) the date after which all of the securities to be registered thereunder have been sold, or
(ii) the date on which all the securities to be registered thereunder may be sold without volume or manner-of-sale restrictions and without current public
information pursuant to Rule 144 under the Securities Act. The Company is also obligated to pay the Investors, as partial liquidated damages, a fee of 2.0%
of each Purchaser’s subscription amount per month in cash upon the occurrence of certain events, including our failure to file and(or) have the registration
statement declared effective within the time periods provided.

Bradley  Woods  &  Co.  Ltd.  (“Placement  Agent”)  acted  as  the  placement  agent,  in  connection  with  the  sale  of  the  securities  pursuant  to  the  Securities
Purchase Agreement. Pursuant to an engagement agreement entered into by and between the Company and the Placement Agent, the Company agreed to
pay  the  Placement  Agent  a  cash  commission  of  $1,040,000.  Pursuant  to  the  discussion  above,  the  Company  also  issued  an  aggregate  of  478,854  PA
Warrants to the Placement Agent. The Company has agreed to include the shares of our common stock underlying the PA Warrants to be included in the
registration statement to be filed. Additionally, upon the exercise of Warrants issued in the Offering, the Placement Agent will be entitled to eight percent
(8%) of the cash proceeds received from such exercises.

The Transaction closed on June 30, 2020 (the “Closing Date”), with approximately $3,800,000 cash proceeds received prior to Closing date, $4,200,000
received  on  the  closing  date  and  $5,000,000  received  after  the  closing  date.  The  gross  proceeds  received  from  the  Offering  were  approximately
$13,000,000 and net proceeds of approximately $9,100,000 after deducting the Placement Agent fees, the Debt Repayments and other offering expenses.
Also, the Company reimbursed the lead Purchaser $75,000 for legal fees, which was deducted from the required subscription amount to be paid.

F-31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company evaluated all of the associated financial instruments in accordance with ASC 815 Derivatives and Hedging. Based on this evaluation, the
Company has determined that no provisions required derivative accounting.

In accordance with ASC 470 - Debt, the Company first allocated the cash proceeds to the loan and the warrants on a relative fair value basis, secondly, the
proceeds were allocated to the beneficial conversion feature.

During the year ended December 31, 2020, the Company recognized amortization expense of $5,639,000.

During the year ended December 31, 2020, holders of debenture principal converted $1,118,000 debenture into 411,626 shares of the Company’s class A
common  stock.  As  a  result  of  these  conversions  and  issuance  of  common  stock,  the  Company  wrote-off  debt  discount  and  increased  additional  paid  in
capital by $434,000.

During the year ended December 31, 2020, majority of the debenture holders exercise their rights to delay amortization payment by six months in exchange
for 5% additional principal. Total additional principal due to extension amounted to $472,000.

The table below summarizes the transactions during the year:

Issuance during the year
Extension
Redemption
Conversion
Amortization
Total

Principal

Debt discount

16,101,000    $
472,000   
(6,069,000)  
(1,118,000)  
-   

9,386,000    $

(12,731,000)   $

-   
3,037,000   
685,000   
5,639,000   
(3,370,000)   $

Net book value  
3,370,000 
472,000 
(3,032,000)
(433,000)
5,639,000 
6,016,000 

  $

  $

As  of  December  31,  2020,  the  Company  has  classified  the  debt  as  current  liability  because  management  intends  to  redeem  the  remaining  convertible
debentures within the following 12 months.

NOTE 16 – COMMITMENTS AND CONTINGENCIES

Other Commitments

In  the  ordinary  course  of  business,  the  Company  may  provide  indemnifications  of  varying  scope  and  terms  to  customers,  vendors,  lessors,  business
partners, and other parties with respect to certain matters, including, but not limited to, losses arising out of the Company’s breach of such agreements,
services to be provided by the Company, or from intellectual property infringement claims made by third parties. In addition, the Company has entered
indemnification agreements with its directors and certain of its officers and employees that will require the Company to, among other things, indemnify
them against certain liabilities that may arise due to their status or service as directors, officers or employees. The Company has also agreed to indemnify
certain  former  officers,  directors  and  employees  of  acquired  companies  in  connection  with  the  acquisition  of  such  companies.  The  Company  maintains
director  and  officer  insurance,  which  may  cover  certain  liabilities  arising  from  its  obligation  to  indemnify  its  directors  and  certain  of  its  officers  and
employees, and former officers, directors and employees of acquired companies, in certain circumstances.

It  is  not  possible  to  determine  the  maximum  potential  amount  of  exposure  under  these  indemnification  agreements  due  to  the  limited  history  of  prior
indemnification  claims  and  the  unique  facts  and  circumstances  involved  in  each  agreement.  Such  indemnification  agreements  may  not  be  subject  to
maximum loss clauses.

Employment agreements

We  have  entered  employment  agreements  with  key  employees.  These  agreements  may  include  provisions  for  base  salary,  guaranteed  and  discretionary
bonuses and option grants. The agreements may contain severance provisions if the employees are terminated without cause, as defined in the agreements.

Litigation

From time to time, the Company may become subject to legal proceedings, claims and litigation arising in the ordinary course of business. In addition, the
Company may receive letters alleging infringement of patent or other intellectual property rights. The Company is not currently a party to any material
legal proceedings, nor is the Company aware of any pending or threatened litigation that would have a material adverse effect on the Company’s business,
operating results, cash flows or financial condition should such litigation be resolved unfavorably.

F-32

 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Business Interruption

The Company may be impacted by public health crises beyond its control. This could disrupt its operations and negatively impact sales of its products. The
Company’s customer and, suppliers may experience similar disruption. In December 2019, a novel strain of the Coronavirus, COVID-19, was reported to
have surfaced in Wuhan, China, which has evolved into a pandemic. This situation and preventative or protective actions that governments have taken to
counter the effects of the pandemic have resulted in a period of business disruption, including delays in shipments of products and raw materials. COVID-
19 has spread to over 175 countries, including the United States, and efforts to contain the spread of COVID-19 have intensified. To the extent the impact
of COVID-19 continues or worsens, the demand for the Company’s products may be negatively impacted. COVID-19 has also impacted the Company’s
sales  efforts  as  its  ability  to  make  sales  calls  is  constrained.  The  Company’s  ability  to  promote  sales  through  promotional  activities  has  also  been
constrained. Trade shows and sales conferences, major events used to introduce and sell the Company’s products, have been postponed indefinitely. The
length and severity of the pandemic could also affect the Company’s regular sales, which could in turn result in reduced sales and a lower gross margin.

NOTE 17 – STOCKHOLDERS’ EQUITY

Authorized Shares

Preferred Stock

We  are  authorized  to  issue  50,000,000  of  preferred  stock,  par  value  $0.001,  of  which  200,000  shares  were  designated  as  Series  1  Preferred  Stock.  Our
board of directors, without further stockholder approval, may issue preferred stock in one or more series from time to time and fix or alter the designations,
relative  rights,  priorities,  preferences,  qualifications,  limitations  and  restrictions  of  the  shares  of  each  series.  The  rights,  preferences,  limitations  and
restrictions of different series of preferred stock may differ with respect to dividend rates, amounts payable on liquidation, voting rights, conversion rights,
redemption provisions, sinking fund provisions and other matters. Our board of directors may authorize the issuance of preferred stock, which ranks senior
to our common stock for the payment of dividends and the distribution of assets on liquidation. In addition, our board of directors can fix limitations and
restrictions, if any, upon the payment of dividends on both classes of our common stock to be effective while any shares of preferred stock are outstanding.

Common Stock

We are authorized to issue an aggregate of 259,000,000 shares of common stock. Our certificate of incorporation provides that we will have two classes of
common  stock:  Class  A  common  stock  (authorized  250,000,000  shares,  par  value  $0.001),  which  has  one  vote  per  share,  and  Class  B  common  stock
(authorized 9,000,000 shares, par value $0.001), which has ten votes per share. Any holder of Class B common stock may convert his or her shares at any
time  into  shares  of  Class  A  common  stock  on  a  share-for-share  basis.  Otherwise,  the  rights  of  the  two  classes  of  common  stock  are  identical.  As  of
December 31, 2020, the Company had 16,145,778 shares issued and outstanding. As of December 31, 2019, the Company had 13,997,452 shares issued
and outstanding.

In April 2019, the Company sold 1,687,825 shares of the Company’s common stock for gross proceeds of $6,751,300, or $4.00 per share. The net proceeds
after the placement agent fees, of approximately $523,000, was approximately $6,229,000.

In conjunction with this offering, the Company entered into a placement agent agreement, which provided for the placement agent to receive a cash fee
equal to 7.0% of the gross proceeds received by the Company from the sale of the shares of common stock, warrants to purchase up to 101,270 shares of
Common Stock at an exercise price of $5.00 per share and reimbursement of up to $50,000 for offering related expense.

In July 2019, we issued a 75,000 share of the Company’s common stock as compensation. On the date of grant the fair value of the shares was $374,000.
The fair value is be expensed over a one-year service period. For the twelve months ended December 31, 2019, the compensation expense was $235,000.

In August 2019, the Company entered into a settlement agreement with a lender. Based on the settlement agreement, the lender and the Company agreed to
cancel the 220,000 shares of common stock issued as collateral. As of the settlement date, the Company owed the lender $150,000 for the original issue
discount. The Company issued 58,101 shares of the Company’s common stock as payment for the original issue discount issue. The fair value of the shares
on the date of issuance was $219,000.

F-33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On August 12, 2019, the Company sold 1,525,000 shares of the Company’s Class A common stock, par value $0.001 per share (the “Common Stock”) and
Series  A  warrants  (“Series  A  Warrants”)  to  purchase  965,500  shares  of  Common  Stock  at  a  purchase  price  per  share  of  $3.60  (the  “Registered  Direct
Offering”) resulting in gross proceeds to the Company of $5,490,000 and net proceeds of $4,968,000 after cash payments to the placement agents and legal
fees.

Concurrently  with  the  offering  the  Company  also  issued  the  Investors  in  a  private  placement  (“Private  Placement”)  (i)  Series  B  warrants  (“Series  B
Warrants”) to purchase an aggregate of 1,525,000 shares of Common Stock and (ii) Series C warrants (“Series C Warrants”) to purchase an aggregate of
965,500 shares of Common Stock (collectively, the Series B Warrants and Series C Warrants are referred to herein as the “Private Warrants”).

The Series A Warrants are immediately exercisable upon issuance, have a term of ninety (90) days from the date of issuance, and have an exercise price of
$3.60  per  share.  The  Series  B  Warrants  and  Series  C  Warrants  are  not  exercisable  for  a  period  of  six  (6)  months  following  the  issuance  date,  have  an
exercise price of $4.00 per share, and expire on October 1, 2022. Additionally, the Series C Warrants vest ratably from time to time in proportion to such
Investor’s exercise of the Series A Warrants.

The 1,525,000 shares of Common Stock and Series A Warrants to purchase 965,500 shares of Common Stock sold in the Registered Direct Offering were
offered and sold by the Company pursuant to an effective “shelf” registration statement on Form S-3 (File No. 333-214644), which was declared effective
on November 28, 2016.

The Private Warrants and the Placement Agent Warrants (as defined below) were sold and issued without registration under the Securities Act of 1933, as
amended  (the  “Securities  Act”),  in  reliance  on  the  exemptions  provided  by  Section  4(a)(2)  of  the  Securities Act  as  transactions  not  involving  a  public
offering and Rule 506 promulgated under the Securities Act as sales to accredited investors, and in reliance on similar exemptions under applicable state
laws.

In connection with the Registered Direct Offering and the Private Placement, the Company entered into engagement agreements (the “PA Agreements”)
with The Special Equities Group, LLC, a division of Bradley Woods & Co. Ltd., and WestPark Capital, Inc. (the “Placement Agents”) on August 11, 2019
and August 9, 2019, respectively. Pursuant to the PA Agreements, the Placement Agents received (i) aggregate cash fees of 7.0% for one Placement Agent
or  8.0%  for  the  other  Placement  Agent,  of  their  respective  portions  of  the  gross  proceeds  received  by  the  Company  from  the  sale  of  the  securities,  (ii)
approximately  $60,000  for  certain  expenses,  and  (iii)  warrants  to  purchase  up  to  59,668  shares  of  Common  Stock  (the  “Placement  Agent  Warrants”),
representing 6.0% of the Common Stock and Series B Warrants sold by one of the Placement Agents in the Registered Direct Offering. The Placement
Agent Warrants have substantially the same terms as the Series B Warrants, except that the exercise price of the Placement Agent Warrants is $4.50 per
share and has a four (4) year term beginning one (1) year after issuance. Additionally, upon the exercise of up to 1,027,778 Series A Warrants, 650,701
Series B Warrants, and 1,027,778 Series C Warrants sold Registered Direct Offering and Private Placement, we have agreed to pay one of the Placement
Agents a cash fee of 8% of proceeds from the exercise of such warrants exercised within 120 days following the closing of this offering or a cash fee of 5%
of the proceeds from the exercise of such warrants after such 120 day period following the closing of this offering. One of the Placement Agents will be
entitled to the foregoing cash commission and fee in the previous sentence with respect to certain investors if such investors provide capital to us in any
future private or public offering, or other financing or capital-raising transaction during the six (6) months following the expiration or termination of our
engagement of such Placement Agent.

In  January  2020,  we  sold  non-performing  receivables  in  the  aggregate  amount  of  $529,000  for  a  purchase  price  of  $510,000  whereby  in  the  event  of
payment on the receivables being received, we agreed to provide a true-up to the purchaser of the receivable of between 10% and 36% depending on the
payment date. In the event of nonpayment of the receivables by March 24, 2020 and March 30, 2020, as applicable to the receivables, the purchaser may
require us to purchase any outstanding portion of the receivables for 136% of its outstanding balance (“Payment Date”). In order to secure our performance
to repurchase the receivables, we pledged 239,029 shares of our Class A common stock. The purchaser and Company agreed to extend the Payment Date
until June 23 and June 30, 2020, as applicable, in exchange for an aggregate of 36,700 Class A common shares.

In February 2020, we sold a series of short-term notes with a total principal amount of $450,000. These short-term notes have maturities of 90 days from
the date of sale. The notes are redeemable by the Company at any time prior to maturity at face value plus a fee determined by the number of days the notes
are outstanding. These fees range from 10% to 36% of the face value. The notes are collateralized by a total of 450,000 shares of the Company’s Class A
common  stock,  subject  to  certain  adjustments.  In  connection  with  our  June  2020  Offering,  the  notes  were  exchanged  for  securities  in  the  June  2020
Offering, except for 100,000 Class A shares which were issued to a note holder in exchange for an extension of the maturity date and waiver of interest
under the notes.

On September 4, 2020, pursuant to an agreement and plan of merger (“Merger Agreement”), we acquired LD Micro, Inc. as a wholly owned subsidiary in
exchange for the following compensation paid to LD Micro’s stockholders: (i) four million dollars ($4,000,000) payable as follows (collectively, the “Cash
Payment”): (a) $1,000,000 at the closing, (b) one million dollars ($1,000,000) on January 1, 2021, (c) one million dollars ($1,000,000) on April 1, 2021,
and (d) one million dollars ($1,000,000) on July 1, 2021; and (ii) one million six hundred thousand (1,600,000) shares of Class A common stock issued at
the closing.

During the year ended December 31, 2020, holders of debenture principal converted $1,118,000 debenture into 411,626 shares of the Company’s class A
common  stock. As  a  result  of  these  conversions  and  issuance  of  common  stock,  the  Company  wrote-off  debt  discount  and  increased  additional  paid  in
capital by $434,000.

F-34

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE 18 – STOCK OPTIONS, AWARDS AND WARRANTS

2012, 2014 and 2016 Equity Compensation Plans

In January 2012, our board of directors and stockholders authorized the 2012 Equity Compensation Plan, which we refer to as the 2012 Plan, covering
600,000 shares of our Class A common stock. On November 5, 2014, our board of directors approved the adoption of our 2014 Equity Compensation Plan
(the  “2014  Plan”)  and  reserved  600,000  shares  of  our  Class  A  common  stock  for  grants  under  this  plan.  On  February  23,  2016,  our  board  of  directors
approved  the  adoption  of  our  2016  Equity  Compensation  Plan  (the  “2016  Plan”)  and  reserved  600,000  shares  of  our  Class  A  common  stock  for  grants
under this plan. The purpose of the 2012, 2014 and 2016 Plans is to attract and retain the best available personnel for positions of substantial responsibility,
to provide additional incentive to our employees, directors and consultants and to promote the success of our company’s business. The 2012, 2014 and
2016 Plans are administered by our board of directors. Plan options may either be:

● incentive stock options (ISOs),
● non-qualified options (NSOs),
● awards of our common stock,
● stock appreciation rights (SARs),
● restricted stock units (RSUs),
● performance units,
● performance shares, and
● other stock-based awards.

Any  option  granted  under  the  2012,  2014  and  2016  Plans  must  provide  for  an  exercise  price  of  not  less  than  100%  of  the  fair  market  value  of  the
underlying  shares  on  the  date  of  grant,  but  the  exercise  price  of  any  ISO  granted  to  an  eligible  employee  owning  more  than  10%  of  our  outstanding
common stock must not be less than 110% of fair market value on the date of the grant. The plans further provide that with respect to ISOs the aggregate
fair  market  value  of  the  common  stock  underlying  the  options  which  are  exercisable  by  any  option  holder  during  any  calendar  year  cannot  exceed
$100,000. The exercise price of any NSO granted under the 2012, 2014 or 2016 Plans is determined by the Board at the time of grant but must be at least
equal to fair market value on the date of grant. The term of each plan option and the manner in which it may be exercised is determined by the board of
directors or the compensation committee, provided that no option may be exercisable more than 10 years after the date of its grant and, in the case of an
incentive option granted to an eligible employee owning more than 10% of the common stock, no more than five years after the date of the grant. The terms
of grants of any other type of award under the 2012, 2014 or 2016 Plans is determined by the Board at the time of grant. Subject to the limitation on the
aggregate number of shares issuable under the plans, there is no maximum or minimum number of shares as to which a stock grant or plan option may be
granted to any person.

Transactions involving our stock options for the years ended December 31, 2020 and 2019, respectively, are summarized as follows:

In  March  2019,  685,000  common  stock  options  having  an  exercise  price  of  $3.42  per  share  with  an  option  value  as  of  the  grant  date  of  $1,513,137
calculated  using  the  Black-Scholes  option  pricing  model  were  granted  to  several  employees  and  members  of  our  management  team.  This  expense
associated with this option award will be recognized in operating expenses ratably over the vesting period.

In April 2019 the Company issued 11,252 options to purchase the Company’s common stock at a price of $5.49 to our non-executive directors. Each of our
four non-executive directors received 2,813 options that vest 1/4th quarterly over the next year with an expiration date of April 15, 2026. The options were
valued  using  the  Black  Scholes  option  pricing  model  at  a  total  of  $60,000  based  on  the  seven-year  term,  implied  volatility  of  102%  and  a  risk-free
equivalent yield of 2.46%, stock price of $5.49.

In April 2020 the Company issued 36,172 options to purchase the Company’s common stock at a price of $1.95 to our non-executive directors. Each of our
four non-executive directors received 9,043 options that vest 1/4th quarterly over the next year with an expiration date of April 15, 2027. The options were
valued  using  the  Black  Scholes  option  pricing  model  at  a  total  of  $60,000  based  on  the  seven-year  term,  implied  volatility  of  100%  and  a  risk-free
equivalent yield of 0.24%, stock price of $1.95.

In August 2020, 430,000 common stock options having an exercise price of $2.70 per share with an option value as of the grant date of $859,000 calculated
using the Black-Scholes option pricing model were granted to several employees and members of our management team. The expense associated with this
option award will be recognized in operating expenses ratably over the vesting period of five years.

F-35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In  November  2020,  300,000  common  stock  options  having  an  exercise  price  of  $2.97  per  share  with  an  option  value  as  of  the  grant  date  of  $649,000
calculated using the Black-Scholes option pricing model were granted to an employee. The expense associated with this option award will be recognized in
operating expenses at date of grant.

Outstanding — December 31, 2018
Granted
Exercised
Forfeited
Outstanding — December 31, 2019
Vested and exercisable — December 31, 2019
Unvested and non-exercisable - December 31, 2019

Outstanding — December 31, 2019
Granted
Exercised
Forfeited
Outstanding — December 31, 2020
Vested and exercisable — December 31, 2020
Unvested and non-exercisable - December 31, 2020

Weighted
Average
Strike

$

Price/Share    
5.94   
3.45   
—   
6.92   
4.14   
5.63   
          3.49   

4.14   
2.77   
—   
5.14   
3.30   
3.54   
2.81   

$

Number of
Shares

547,662   
696,252   
—   
(51,395)  
1,192,519   
355,083   
837,436   

1,192,519   
766,172   
—   
(316,367)  
1,642,324   
844,742   
797,582   

Weighted
Average
Remaining
Contractual
Term (Years)    

Aggregate
Intrinsic
Value

2.73    $
2.34   
—   
—   
2.17   
2.22   
2.15   

2.17   
3.00   
—   
—   
2.81   
2.62   
3.00    $

—    $
—   
—   
—   
—   
—   
—   

—   
521,000   
—   
—   
—   
333,000   
207,000    $

Weighted
Average
Grant Date
Fair Value  
— 
2.25 
— 
3.37 
— 
3.98 
2.29 

— 
2.72 
— 
3.14 
— 
3.54 
2.09 

During the years ended December 31, 2020 and 2019, we recorded compensation expense of $1,852,000 and $1,167,000, respectively, related to stock-
based compensation.

As  of  December  31,  2020,  compensation  cost  related  to  the  unvested  options  not  yet  recognized  was  approximately  $1,667,000.  The  weighted  average
period over which the $1,667,000 will vest is estimated to be 3 years.

Transactions involving our common stock awards for the years ended December 31, 2020 and 2019, respectively, are summarized as follows:

On  May  13,  2019  the  Company  entered  into  a  consulting  agreement  with  a  contractor  for  services  related  to  BIGToken.  The  agreement  provides  for
300,000 warrants with vesting conditions based on BIGToken user growth in Asia. The warrants were valued using the Black Scholes option pricing model
at a total of $1,138,332 based on the five-year term, implied volatility of 101%, a risk-free equivalent yield of 1.8% and stock price of $4.99.

Outstanding — December 31, 2018
Granted
Exercised
Forfeited
Outstanding — December 31, 2019
Vested and exercisable — December 31, 2019
Unvested and non-exercisable - December 31, 2019

Outstanding — December 31, 2019
Granted
Exercised
Forfeited
Outstanding — December 31, 2020
Vested and exercisable — December 31, 2020
Unvested and non-exercisable - December 31, 2020

Weighted
Average
Strike

$

Price/Share    
5.05   
3.99   
3.50   
5.14   
3.57   
3.51   
4.75   

3.57   
2.63   
—   
—   
2.98   
2.94   
4.75   

$

Number of
Shares

4,325,423   
3,885,442   
(342,000)  
(1,631,435)  
6,237,430   
5,937,430   
300,000   

6,237,430   
7,421,054   
—   
(1,073,201)  
12,585,283   
12,285,283   
300,000   

F-36

Weighted
Average
Remaining
Contractual
Term (Years)    

Aggregate
Intrinsic
Value

2.85    $
2.21   
—   
—   
2.68   
2.60   
4.43   

2.68   
1.82   
—   
—   
1.78   
1.74   
3.37    $

—    $

94,910   
—   
—   
—   
—   
—   

—   
3,929,000   
—   
—   
4,460,000   
4,460,000   

—    $

Weighted
Average
Grant Date
Fair Value  
- 
1.60 
4.79 
1.97 
— 
2.34 
3.88 

— 
1.38 
— 
— 
1.38 
1.38 
— 

 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE 19 – INCOME TAXES

Income tax expense from continuing operations for the year ended December 31, 2020 consisted of the following:

Federal
State
Subtotal
Valuation allowance
Total

Current

Deferred

Total

$

$

—    $

26,000   
26,000   
—   
26,000    $

—   
—   
—   
     —   

—    $

26,000 
26,000 
— 
26,000 

Income tax (benefit) expense from continuing operations for the year ended December 31, 2019 consisted of the following:

Federal
State
Subtotal
Valuation allowance
Total

Current

Deferred

$

$

—    $
—   
—   
      —   

—    $

(3,198,000)   $
(920,000)  
(4,118,000)  
4,118,000   

—    $

Total
(3,198,000)
(920,000)
(4,118,000)
4,118,000 
— 

A reconciliation of the federal statutory income tax rate to the Company’s effective income tax rate is as follows:

Taxes calculated at federal rate
Stock based compensation
Permanent Differences
Change in Valuation Allowance
Fair market adjustment derivatives
Prior year True-ups
Other adjustments
Provision for income taxes

2020

2019

21.0%  
(2.7)% 
(13.1)% 
(2.5)% 
0.5%  
(3.3)% 
(0.1)% 
(0.2)% 

21.0%
(1.4)%
-%
(23.7)%
1.3%
3.0%
(0.2)%
—%

The tax effects, rounded to thousands, of temporary differences that give rise to significant portions of the deferred tax assets and liabilities at December
31, are presented below:

Deferred Tax Assets

Net operating loss carryforwards
Bad debt expense
Fixed assets
Accrued interest
Stock based compensation
Interest expense limitation carryover
Contribution carryover
Lease liability
Other accruals

Total Deferred Tax Assets

Deferred Tax Liabilities

Fixed assets
Right-of-use asset
Unrealized gain on marketable securities
Intangibles
Prepaid expenses

Total Deferred Tax Liabilities

Net Deferred Tax Assets
Valuation Allowance

Net deferred tax / (liabilities)

$

2020

2019

9,040,000    $
136,000   
9,000   
-   
567,000   
629,000   
5,000   
97,000   
192,000   
10,675,000   

-   
(101,000)  
(72,000)  
(690,000)  
(17,000)  
(880,000)  

9,795,000   
(9,795,000)  

6,621,000 
111,000 
- 
492,000 
431,000 
- 
- 
- 
84,000 
7,739,000 

(39,000)
- 
- 
(327,000)
(20,000)
(386,000)

7,353,000 
(7,353,000)

$

—    $

— 

F-37

 
 
 
 
 
 
 
 
   
   
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
Deferred tax assets and liabilities are computed by applying the federal and state income tax rates in effect to the gross amounts of temporary differences
and other tax attributes, such as net operating loss carry-forwards. In assessing if the deferred tax assets will be realized, the Company considers whether it
is more likely than not that some or all of these deferred tax assets will be realized. The ultimate realization of deferred tax assets is dependent upon the
generation of future taxable income during the period in which these deductible temporary differences reverse.

During the years ended December 31, 2020 and 2019, the valuation allowance increased by $2,442,000 and $4,283,000, respectively. The increase for both
years  was  attributable  to  the  increase  in  our  net  operating  loss  carryforwards.  The  total  valuation  allowance  results  from  the  Company’s  estimate  of  its
inability to recover its net deferred tax assets.

At  December  31,  2020,  the  Company  has  federal  and  state  net  operating  loss  carry  forwards,  which  are  available  to  offset  future  taxable  income,  of
approximately  $31,439,000  and  $36,679,000,  respectively,  both  of  which  begin  to  expire  in  2032  and  2032  respectively.  These  carry  forwards  may  be
subject to an annual limitation under Section 382 and 383 of the Internal Revenue Code of 1986, and similar state provisions if the Company experienced
one or more ownership changes which would limit the amount of NOL and tax credit carryforwards that can be utilized to offset future taxable income and
tax,  respectively.  In  general,  an  ownership  change,  as  defined  by  Section  382  and  383,  results  from  transactions  increasing  ownership  of  certain
stockholders or public groups in the stock of the corporation by more than 50 percentage points over a three-year period. The Company has not completed
an IRC Section 382/383 analysis. If a change in ownership were to have occurred, NOL and tax credit carryforwards could be eliminated or restricted. If
eliminated, the related asset would be removed from the deferred tax asset schedule with a corresponding reduction in the valuation allowance. Due to the
existence of the valuation allowance, limitations created by future ownership changes, if any, will not impact the Company’s effective tax rate.

The Company files income tax returns in the United States and various state jurisdictions. Due to the Company’s net operating loss posture all tax years are
open and subject to income tax examination by tax authorities. The Company’s policy is to recognize interest expense and penalties related to income tax
matters as tax expense. As of December 31, 2020 and 2019, there are no unrecognized tax benefits, and there are no significant accruals for interest related
to unrecognized tax benefits or tax penalties.

The Company is in the process of analyzing their NOL and has not determined if the company has had any change of control issues that could limit the
future use of NOL. NOL carryforwards that were generated after 2017 of approximately $20.1 million may only be used to offset 80% of taxable income
and are carried forward indefinitely.

NOTE 20 – FAIR VALUE OF FINANCIAL INSTRUMENTS

The carrying amounts of certain financial instruments, including cash and cash equivalents and accounts payable and accrued expenses, approximate their
respective fair values due to the short-term nature of such instruments.

Assets and Liabilities Measured at Fair Value on a Recurring Basis

The  Company  evaluates  its  financial  assets  and  liabilities  subject  to  fair  value  measurements  on  a  recurring  basis  to  determine  the  appropriate  level  in
which to classify them for each reporting period. This determination requires significant judgments to be made. The Company had the following financial
assets and liabilities as of December 31, 2020 and 2019:

Balance as of
December 31,
2020

Quoted Prices in
Active Markets for
Identical Assets
(Level 1)

  Significant Other  
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

Marketable securities
Total assets

$
$

8,447,000   
8,447,000   

$
$

7,764,000    $
7,764,000    $

683,000    $
683,000    $

— 
          — 

F-38

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Balance as of
December 31,
2019

Quoted Prices in
Active Markets for
Identical Assets
(Level 1)

  Significant Other  
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

Marketable securities
Total assets

Debenture warrant liability
Leapfrog warrant liability
Derivative liability
Total liabilities

$
$

$

$

83,000   
83,000   

3,549,000   
480,000   
368,000   
4,397,000   

$
$

$

$

83,000    $
83,000    $

—    $
—   
—   
—    $

—    $
—    $

—    $
—   
—   
        —    $

— 
— 

3,549,000 
480,000 
368,000 
4,397,000 

A reconciliation of the beginning and ending balances for the derivative and warrant liability measured at fair value on a recurring basis using significant
unobservable inputs (Level 3) is as follows for the years ended December 31:

Outstanding, beginning of the period
Change in fair value
Warrant liabilities

NOTE 21 – SEGMENT REPORTING

  $

  $

2019 
5,442,000 
(1,045,000)
4,397,000 

The  Company  reorganized  its  operating  units  into  two  reporting  segments,  Sequire  and  BIGToken.  As  part  of  the  reorganization,  the  Company  was
required  to  allocate  the  goodwill  between  the  two  reporting  segments.  Of  the  $15,645,000  of  aggregate  goodwill,  $10,200,000  and  $5,445,000  was
allocated to Sequire and BIGToken, respectively. The goodwill was allocated to the two reporting units based on the relative fair value of each reporting
unit as of June 30, 2020.

The relative fair values of Sequire and BIGToken were determined using the discounted cash flow method, which is a form of the income approach. The
discounted cash flow method (“DCF”) utilized discrete financial forecasts and other financial assumptions developed by management. The determination
of fair value requires significant management judgment including estimating future sales, cost of sales, changes in working capital, investments in property
and equipment and the selection of an appropriate discount rate.

Additionally, we corroborate the conclusions of our discounted cash flow analyses by examining the trading multiples of similar publicly traded companies
that operate within our industry vertical and compared the implied trading multiples of our DCF analysis with our publicly traded company group as a test
for reasonableness.

The Company has three operating units and two reportable segments: (i) Investor data analysis technologies (Sequire) and (ii) Consumer based marketing
services and data technologies (BIGToken). The Sequire segment includes the licensing of the Company’s proprietary SaaS platform and associated data
analysis technologies. Additionally, the Sequire segment comprises consumer and investor targeted marketing solutions to allow users of our SaaS platform
to act on the insights obtained through our technologies. Lastly, reported under Sequire is the newly acquired operating segment, LD Micro. The BIGToken
segment includes the sale of advertising campaigns and proprietary consumer data obtained through our BIGToken application. The BIGToken segment
includes certain operations from our discontinued sales verticals. Certain amounts for 2019 have been reclassified to conform to the classification for 2020.

F-39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our  Chief  Operating  Decision  Maker  (CODM)  does  not  evaluate  operating  segments  using  asset  or  liability  information.  The  following  table  presents
revenues and gross profits by reportable segment.

For the Years Ended December 31,

SEQUIRE

BIGToken

2020

2019    

2020

2019

Corporate and Other    
2019    
2020    

Consolidated

  $ 5,781,000    $ 87,000    $

503,000   
-   
-   
  6,284,000   

-   
-   
-   
  87,000   

-    $
-   
  2,168,000   
-   
  2,168,000   

-    $
-   
  3,228,000   
-   
  3,228,000   

-    $
-   
-   
  195,000   
  195,000   

2019

2020
-    $ 5,781,000    $
-   
-   
  269,000   
  269,000   

503,000   
  2,168,000   
195,000   
  8,647,000   

87,000 
- 
  3,228,000 
269,000 
  3,584,000 

  1,783,000   

  1,680,000 
  $ 4,501,000    $ 80,000    $ 1,368,000    $ 1,615,000    $ 189,000    $ 209,000    $ 6,058,000    $ 1,904,000 

  2,589,000   

  1,613,000   

  60,000   

800,000   

6,000   

7,000   

Sequire platform revenue
Conference revenue
BIGtoken revenue
Other
Total Revenue

Cost of Revenue
Gross profit

Revenue Disaggregation

The following table breaks out the revenue types for Sequire and BIGToken

Sequire platform revenue
Conference revenue
Sequire revenues

Consumer Media / Data
BIGToken revenues

Other revenues

Total revenues

2020

2019

  $

5,781,000    $
503,000   
6,284,000   

87,000 
- 
87,000 

2,168,000   
2,168,000   

3,228,000 
3,228,000 

195,000   

269,000 

  $

8,647,000    $

3,584,000 

As of December 31, 2020 and 2019, revenue contract liabilities were approximately $4,842,000 and $0, respectively.

NOTE 22 – SUBSEQUENT EVENTS

The Company has evaluated all events that occurred after the balance sheet date through the date when the financial statements were issued to determine if
they must be reported. The Management of the Company determined the following reportable events:

Share Exchange Agreement

On  February  4,  2021,  the  Company  completed  the  share  exchange  (“Share  Exchange”)  with  Force  Protection  Video  Equipment  Corporation  (“FPVD”)
initially  disclosed  on  the  Company’s  Current  Report  on  Form  8-K  filed  with  the  Securities  Exchange  Commission  on  October  5,  2020.  Pursuant  to  the
Share Exchange, the Company divested its ownership in BIG Token, Inc. (“BIG Token”), the Company’s wholly owned subsidiary. As a result of the Share
Exchange, BIG Token became the wholly owned subsidiary of FPVD.

The  transaction  was  accounted  for  as  a  reverse  acquisition;  therefore,  the  Company  will  account  for  this  transaction  as  a  purchase  of  the  assets  and
liabilities  of  FPVD.  The  Company  is  deemed  to  be  the  purchaser  and  surviving  company  for  accounting  purposes.  Accordingly,  due  to  acquisition,
BIGToken’s  net  assets  will  be  included  in  the  balance  sheet  at  their  historical  book  values  and  the  results  of  operations  will  be  presented  for  the
comparative prior periods.

As consideration for the Share Exchange, the Company received 149,562,566,584 shares of FPVD’s common stock and 5,000,000 shares of FPVD’s Series
A Preferred Stock for 100% of the issued and outstanding common stock of BIGToken.

BIGToken’s  statement  of  changes  in  stockholders’  equity  were  restated  to  reflect  the  149,562,566,584  common  stock  and  5,000,000  shares  of  Series  A
Preferred Stock received as a result of the Share Exchange.

Amendment to Share Exchange Agreement

The Company entered into an Amendment to the Exchange Agreement on January 27, 2021. The Exchange Amendment amended the amount of securities
each party thereto would receive in the Share Exchange and included anti-dilution protection for the Company should FPVD sell equity securities at a pre-
money valuation of less than $10,000,000 resulting in the Company owning less than 70% of the voting power of FPVD.

F-40

 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Transition Services Agreement

On January 27, 2021 BIG Token and FPVD entered into the TSA with the Company. Pursuant to the TSA, the Company agreed to FPVD us with certain
operational and administrative services as needed.

Master Separation Agreement

On January 27, 2021, BIG Token and FPVD entered into the MSA with the Company. The MSA describes FPVD’s separation from the Company.

Warrant offering

On  February  21,  2021,  SRAX,  Inc.  (the  “Company”)  entered  into  letter  agreements  (the  “Letter  Agreements”)  with  certain  existing  institutional  and
accredited  investors  to  exercise  certain  outstanding  warrants  (the  “Existing  Warrants”)  to  purchase  up  to  an  aggregate  of  4,545,550  shares  of  the
Company’s Class A common stock (“Common Stock”) at their original exercise price of $2.50 per share (the “Exercise”). The shares of Common Stock
underlying the Existing Warrants were previously registered pursuant to a registration statement on Form S-3 (File No. 333-240270). In consideration for
the  exercise  of  the  Existing  Warrants  for  cash,  the  exercising  holders  will  receive  new  registered  warrants  to  purchase  up  to  an  aggregate  of  4,545,440
shares of Common Stock (the “New Warrants”) at an exercise price of $7.50 per share and will expire on January 31, 2022. The New Warrants will be
issued  pursuant  to  the  existing  shelf  registration  statement  on  Form  S-3  (File  No.333-235298).  Each  investor  has  agreed  to  pay  $0.125  for  each  New
Warrant received.

Pursuant to the Letter Agreements, the New Warrants shall be substantially in the form of the Existing Warrants, will be exercisable immediately, and will
have a term that ends on January 31, 2022.

The Special Equities Group, a division of Bradley Woods & Co. Ltd., acted as warrant solicitation agent and will receive a cash fee of $909,088.

Prior  to  deducting  solicitation  agent  fees,  the  Company  expects  to  receive  gross  proceeds  from  the  Exercise  of  $11,932,000.  The  Company  currently
intends to use the net proceeds from the Exercise for general working capital. The closing of the Exercise is expected to take place on or about February 23,
2022.

Option Issuance to CEO

As of February 2021, FPVD is required to issue to its newly appointed CEO an option to purchase an aggregate of 13,951,066,447 shares of Common
Stock, of FPVD, at a weighted average exercise price of $0.000062719 per share, subject to certain vesting conditions.

FPVD Equity Offering

On  March  12,  2021,  our  consolidated  subsidiary,  FPVD  entered  into  a  Securities  Purchase  Agreements  (“SPA”)  and  Registration  Rights  Agreements
(“RRA”) with accredited investors pursuant to which investors purchased 47,248.27 shares of Series B preferred Stock (“Series B Stock”) for an aggregate
of  $4,724,827  or  $100  per  share  (the  “Offering”).  The  Offering  closed  on  March  12,  2021.  FPVD  had  previously  closed  on  10,500  shares  of  Series  B
Preferred stock or $1,050,000 in October of 2020. As a result, on March 12, 2021, there were 57,748.27 shares of Series B Stock outstanding.

OID Convertible Debenture conversions

During the period subsequent December 31, 2020 and through March 28, 2021 the Company has issued approximately 2,000,000 shares of common stock
through the conversions of convertible debentures.

At the Market Offering issuances

From January 1, 2021 through  March 25, 2021, we have sold 53,626 shares under such agreement at an average per share price of $5.47 resulting in gross
proceeds of $293,000 and net proceeds of $284,000 after deducting Sales Agent commissions of up to 5% and other costs and expenses associated with
such sales. Future sales under our at-the-market sales agreement are limited to $2,832,000, the remaining amount left pursuant to the takedown from our
shelf registration statement.

F-41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1. LD Micro, Inc., a California Corporation
2. Force Protection Video Equipment Corporation, Inc., a Florida Corporation

List of Subsidiaries

Exhibit 21.01

 
 
 
 
 
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM’S CONSENT

We  consent  to  the  incorporation  by  reference  in  the  Registration  Statement  of  SRAX,  Inc.  on  Form  S-8  (File  No.  333-206792)  and  its  Registration
Statements  on  Form  S-3  (File  Nos.  333-229604,  333-235298,  333-225725,  333-215791,  333-221970,  333-218131,333-214646,  333-216644  and  333-
240270) of our report dated March 31, 2021, with respect to our audits of the consolidated financial statements of SRAX, Inc., as of December 31, 2020
and 2019, which is included in this Annual Report on Form 10-K of SRAX, Inc.

Exhibit 23.01

RBSM LLP
New York, NY
March 31, 2021

 
 
 
 
 
 
 
 
 
EXHIBIT 31.1

I, Christopher Miglino, certify that:

1.

I have reviewed this Annual Report on Form 10-K for the year ended December 31, 2020 of SRAX, Inc.;

Rule 13a-14(a)/15d-14(a) Certification

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not  misleading  with  respect  to  the  period  covered  by  this
report;

3. Based on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all  material  respects  the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s  other  certifying  officer(s)  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and  procedures  (as  defined  in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))
for the registrant and have:

(a) Designed such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to
ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those
entities, particularly during the period in which this report is being prepared;

(b) Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles;

(c) Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during  the  registrant’s  most recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially
affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the

registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably

likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control

over financial reporting.

Dated: March 31, 2021

/s/ Christopher Miglino
Christopher Miglino, Chief Executive Officer, principal executive officer

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 31.2

I, Michael Malone, certify that:

1.

I have reviewed this Annual Report on Form 10-K for the year ended December 31, 2020 of SRAX, Inc.;

Rule 13a-14(a)/15d-14(a) Certification

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not  misleading  with  respect  to  the  period  covered  by  this
report;

3. Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all  material  respects  the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The  registrant’s  other  certifying  officer(s)  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and  procedures  (as  defined  in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))
for the registrant and have:

(a) Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to
ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those
entities, particularly during the period in which this report is being prepared;

(b) Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles;

(c) Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during  the  registrant’s  most  recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially
affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the

registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably

likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control

over financial reporting.

Dated: March 31, 2021

/s/ Michael Malone 
Michael Malone, Chief Financial Officer, principal financial and accounting
officer

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 32.1
EXHIBIT 32.2

Section 1350 Certification

In connection with the Annual Report of SRAX, Inc. (the “Company”) on Form 10-K for the year ended December 31, 2020 as filed with the Securities
and  Exchange  Commission  (the  “Report”),  I,  Christopher  Miglino,  Chief  Executive  Officer,  and  I,  Michael  Malone,  the  Chief  Financial  Officer,  of  the
Company, do hereby certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that:

1.

2.

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, and

The information contained in the Report fairly presents, in all material respects, the financial conditions and results of operations of the Company.

March 31, 2021

March 31, 2021

/s/ Christopher Miglino
Christopher Miglino, Chief Executive Officer, principal executive officer

/s/ Michael Malone
Michael Malone, Chief Financial Officer, principal financial and accounting
officer

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signatures
that appear in typed form within the electronic version of this written statement has been provided to the Company and will be retained by the Company
and furnished to the Securities and Exchange Commission or its staff upon request.