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Spectrum Brands Holdings, Inc.

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Industry Household & Personal Products
Employees 3100
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FY2010 Annual Report · Spectrum Brands Holdings, Inc.
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2010 Annual Report

Capturing 

Market Opportunities

Optimizing

Business Efficiencies

Financial Highlights

Financial Results

(millions of dollars) 

Revenues 

Gross profit 
EBITDA from operations (1)  
Adjusted operating cash flow (1)  
Net earnings (loss) 

Dividends 

(dollar per basic share except shares outstanding)
EBITDA from operations (1) 
Adjusted operating cash flow (1) 
Net earnings (loss) 

Dividends 

Weighted average shares outstanding (millions) 

Financial Position 

(millions of dollars except debt ratios) 

Total assets 

Total liabilities 

Net capital expenditures 

Acquisitions 
Senior debt (2) (3) 
Total debt (2) (3) 
Senior debt to Compliance EBITDA (4) 
Total debt to Compliance EBITDA (4) 

2010 

3,529.2 

787.6 

216.7 

136.1 

(47.0) 

171.2 

2.05 

1.29 

(0.45) 

1.62 

105.6 

2010 

2,449.6 

1,999.5 

44.3 

171.4 

670.3 

1,309.9 

3.1x 

6.2x 

2009 

2,246.7

653.4

213.4

163.9

68.3

148.2

2.35

1.80

0.75

1.62

91.0

2009

2,274.0

1,689.5

134.5

322.0

738.1

1,054.8

2.8x

3.9x

(1)  Earnings before interest, taxes, depreciation and amortization (EBITDA), EBITDA from operations and adjusted operating 
cash flow are not recognized financial measures under Canadian generally accepted accounting principles (GAAP). See 
Superior’s Management’s Discussion and Analysis, “Non-GAAP Financial Measures” for additional details.

(2)  Includes off-balance sheet accounts receivable securitization program. 
(3)  Senior debt and total debt are stated before deferred issue costs. 
(4)  See Superior’s Management’s Discussion and Analysis for additional details and Superior’s Consolidated Financial 

Statements for the calculation of Compliance EBITDA.

Contents Financial Highlights IFC  Letter to Shareholders 2  2011 Financial Outlook 4 

Energy Services 5  Specialty Chemicals 8  Construction Products Distribution 10 
Management Team 12  Board of Directors 13  Corporate Governance 14 
Management’s Discussion and Analysis 15  Management’s Report 63  Auditors’ Report 64 
Consolidated Financial Statements 65  Notes to Consolidated Financial Statement 68 
Selected Historical Information 103  Corporate Information 104  Shareholder Information 106 

 
 
 
 
 
 
 
 
Three Businesses  
One Goal

Value Creation

Three  businesses  with  strong  market  positions  focused  on  operational 
excellence, quality services and high safety standards. The businesses 
operate in mature industries and have modest ongoing capital requirements. 
Each  business  generates  free  cash  flow  and  has  future  growth 
opportunities. 

Energy  
Services

Specialty  
Chemicals

Construction 
Products 
Distribution

Employees: 
2,810 people

Employees: 
516 people

Employees: 
1,451 people

EBITDA from Operations: 
$91.1 million

EBITDA from Operations: 
$100.9 million

EBITDA from Operations: 
$24.7 million

Fuel Distribution

The largest retail supplier of 
propane, heating oil and other 
refined fuels in Canada and a 
growing retailer in the northeast 
United States. 

Supply and Portfolio Management
A leader in natural gas liquids 
marketing.

Fixed-Price Energy Services
One of the largest Canadian 
energy marketers with commercial 
customers in Ontario, Quebec and 
British Columbia.

A Leading Supplier of Specialty 
Chemicals and Technology-
Related Services

The second largest producer of 
sodium chlorate worldwide and the 
third largest producer of potassium 
chloralkali products in North America. 

Specialty Chemicals’ nine 
manufacturing facilities in North  
and South America produce 
chloralkali products, sodium chlorate 
and sodium chlorite.

A Foremost Specialty Construction 
and Insulation Materials 
Distributor in Canada and the 
United States

Leading distributor of walls and 
ceiling products and commercial and 
industrial insulation to commercial, 
residential and industrial markets. 
Productivity partner for customers. 

Operational capacity includes 115 
distribution centers in six provinces 
and 30 states. 

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Letter to Shareholders

A Year of Positioning

For  Superior,  2010  was  focused  on  adjusting  our 
businesses  for  the  impacts  of  the  recession  and 
integrating the significant growth initiatives undertaken 
in 2009 and early 2010.

included 

These initiatives have positioned our overall business 
to profitably grow into the future. During 2009, Superior 
was very active in growing each of our three businesses, 
which 
the  Energy  Services  business’s 
acquisition of three U.S. refined fuels businesses, the 
Specialty Chemicals business’s successful start-up of 
its Port Edwards chemical facility and the Construction 
Products  Distribution  business’s  acquisition  of 
Specialty  Products  and  Insulation  Inc.  Although  the 
initial phase of these growth initiatives was completed 
in 2009, in 2010 it was important that these significant 
initiatives be integrated and optimized within Superior’s 
existing  operations  despite  the  significant  costs  and 
short-term  challenges,  in  order  to  ensure  that  these 
key positioning moves will generate profitable growth 
in 2011 and beyond. 

Significant 
activities undertaken by Superior in 2010 included:

integration  and  business  optimization 

•  Completion of a comprehensive systems upgrade 

at our Canadian propane business;

•  Successful  integration  of  our  three  U.S.  refined 

fuels acquisitions into one business unit;

•  Development  and  refinement  of  our  sales  and 
in  our  Energy  Services 

marketing  strategy 
business;

•  Optimization  of  production  and  successful   
marketing  of  product  from  the  Port  Edwards 
chemical facility;

•  Successful  integration  and  restructuring  of  the 
Construction Products Distribution business; and 

•  Enhanced  financial  flexibility  by  extending  our 
issue  of  convertible 

banking  facility  and  the 
debentures.

General Economic and Business 
Environment

The full impact of the recession hit in 2010 with a more 
challenging  business  environment  than  in  2009.  Our 
businesses  were  impacted  by  the  economic  recession 
and,  as  a  result,  Superior  acted  by  making  structural 
adjustments to reduce costs and reposition sales efforts. 
It  appears  that  the  worst  of  the  financial  turmoil  and 
resulting  economic  recession  is  behind  us  as  we  enter 
2011,  and  we  see  positive  economic  indicators  within 
our  businesses.  Certain  structural  challenges  such  as 
the current state of the U.S. economic recovery and the 
U.S.  housing  situation  continue  to  present  significant 
uncertainties.  Superior  continues  to  take  steps  to 
mitigate certain of these risks and position its businesses 
to  grow  in  this  environment  of  slow  overall  economic 
improvement.  Despite  the  uncertainties  and  slower 
economic growth, the initiatives over the last three years 
have positioned us for growth in 2011 and beyond. 

The combination of the growth opportunities 
over the last few years and the integration 
and restructuring activities undertaken in 
2010 have created the foundation for our 
future success.

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Financial Performance

Long-Term Dividend Strategy

In  2010  Superior  generated  adjusted  operating  cash 
flow  of  $136.1  million  or  $1.29  per  share,  compared 
to $163.9 million or $1.80 per share in the prior year. 
Operating results in 2010 were impacted by the weak 
U.S.  economy  and  a  mixed  performance  within  the 
Canadian  economy,  the  record  or  near-record  warm 
temperatures  experienced  across  Canada  and  the 
northeast  United  States  in  the  first  quarter  and  one-
time integration costs related to Superior’s integration 
and  restructuring  activities  throughout  2010.  We  are 
confident that the activities undertaken in 2010 and the 
continuation of our diversification strategy will result in 
an improvement in our financial performance in 2011 
and beyond. 

Superior’s Strategy Moving Forward

Superior believes that the combination of the growth 
initiatives  initiated  over  the  last  few  years  and  the 
integration  and  restructuring  activities  undertaken 
in  2010  have  created  the  foundation  for  our  future 
success.  Superior  remains  committed  to  growing 
its  three  businesses  in  a  profitable  and  sustainable 
manner,  forming  a  strong  foundation  for  Superior’s 
long-term  financial  sustainability  and  its  ability  to 
continue  to  execute  future  growth  initiatives.  We 
foresee  our  future  growth  being  generated  by  taking 
advantage  of  additional  consolidation  opportunities 
remaining 
within  our  existing  businesses  while 
committed  to  optimizing  our  existing  businesses 
through the execution of internal growth projects and 
executing ongoing operational improvements. 

Superior  anticipates  that  the  initiatives  completed 
throughout 2010, normalized weather and the gradual 
continued  improvement  in  the  overall  economy  will 
drive  improved  operating  results  in  2011.  Superior 
anticipates that its 2011 adjusted operating cash flow 
per share will be between $1.40 and $1.75 per share. 

As  a  result  of  the  slow  economic  recovery,  weaker 
than anticipated financial performance in 2010 and the 
outlook for slow economic growth in 2011 and beyond, 
Superior has determined that a reduction to its dividend 
is required. The reduction is necessary to better match 
the dividend with the current level of sustainable cash 
flows  of  the  businesses  in  addition  to  allowing  for 
potential variability of those cash flows. Superior has 
determined  that  its  monthly  dividend  will  be  revised 
to  $0.10  per  share  or  $1.20  on  an  annualized  basis, 
effective with the March 2011 dividend. Although it is a 
difficult decision to reduce the dividend, the reduction 
will  support  the  long-term  stability  of  Superior’s 
business model which continues to be to provide our 
shareholders with a sustainable dividend, representing 
a significant portion of Superior’s free cash flow, while 
balancing  the  need  to  fund  ongoing  maintenance  
and  growth  capital  expenditures  and  the  repayment  
of debt. 

Acknowledgements

Superior continues to execute its strategy and achieve 
success thanks to the hard work and dedication of our 
more than 4,700 employees. I would like to thank each of 
our employees for your commitment to your respective 
businesses. I also welcome every new employee to the 
Superior organization. In addition, I would like to thank 
each  of  our  directors  for  your  guidance,  stewardship 
and efforts in ensuring the success of Superior. Finally, 
on  behalf  of  the  entire  organization,  I  would  like  to 
thank our securityholders for your continued support 
and confidence in Superior.

On behalf of the Board of Directors,

Grant D. Billing  
Chairman and Chief Executive Officer   
February 28, 2011

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2011 Financial Outlook

2011 Financial Outlook (1)

(millions of dollars except per share amounts) 

EBITDA from operations:

  Energy Services 

  Specialty Chemicals 

  Construction Products Distribution 

Adjusted operating cash flow per share 

2011 Outlook 

100 – 120

100 – 115

25 – 35

$1.40 – $1.75

(1)  The assumptions, definitions, risk factors, and comparison to the prior 2011 Financial Outlook relating to the current 2011 

Financial Outlook are discussed in Superior’s Management’s Discussion and Analysis.

EBITDA From Operations

2010

2011 (1) 

11%

42%

12%

45%

47%

43%

Energy  
Services

Specialty  
Chemicals

Construction  
Products Distribution

(1)  Based on mid-point of Superior’s 2011 Financial Outlook. 

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Energy Services

Superior’s Energy Services business provides distribution, supply portfolio management 

and  related  services  covering  propane,  heating  oil  and  other  refined  fuels  throughout 

Canada  and  the  northeast  United  States.  Energy  Services  also  provides  fixed-price 

natural  gas  supply  services  in  Ontario,  Quebec  and  British  Columbia  and  fixed-price 

electricity supply services in Ontario. 

Superior’s Energy Services business’s EBITDA from operations for 2010 was $91.1 million compared to $97.6 
million in the prior year. The business’s EBITDA from operations is calculated as follows:

(millions of dollars) 

Gross profit summary 

  Canadian propane distribution 
  U.S. refined fuels (1)  
  Other services 

  Supply portfolio management 

  Fixed-price energy services 

Operating expenses 

EBITDA from operations 

2010 

215.4 

130.1 

44.4 

15.9 

29.1 

434.9 

(343.8) 

91.1 

2009

236.4

15.3

29.0

27.9

31.6

340.2

(242.6)

97.6

(1)  Superior’s northeast U.S. refined fuels business was acquired in the third and fourth quarters of 2009 and first quarter of 2010. 

Energy Services’ results in 2010 were adversely affected by the record warm temperatures experienced in most 
of  Canada  and  the  northeast  United  States  during  the  first  quarter  and  the  ongoing  impact  of  the  economic 
recession  which  reduced  sales  volumes  and  sales  margins  within  the  Canadian  propane  distribution  and 
U.S. refined fuels business. These effects were partially offset by the full-year benefit of the U.S. refined fuels 
businesses acquired in the first quarter of 2010 and the fourth quarter of 2009. Supply portfolio management 
results in 2010 were affected by the absence of volatility in the wholesale cost of propane and reduced overall 
sales volumes.

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2010 Key Initiatives

Strategy Moving Forward

Superior  continued  to  position  its  Energy  Services 
business  for  the  new  economic  environment,  with 
the  Canadian  propane  business  completing  a 
comprehensive  systems  upgrade  that  will  ultimately 
provide  enhanced  customer  interaction  and  service 
levels,  in  addition  to  further  enhancing  the  on-board 
truck  computer  and  logistical  routing  software  that 
was  introduced  in  prior  years.  The  northeast  U.S. 
refined  fuels  business  completed  the  integration 
of  the  original  three  acquisitions  into  one  business 
while establishing a new organizational structure. The 
Canadian  propane  and  the  northeast  U.S.  refined 
fuels business both continued to focus on sales and 
marketing functions throughout the year.

2011 Financial Outlook

Superior  Energy  Services’  2011  EBITDA 
from 
operations  is  expected  to  increase  to  $100-$120 
million  compared  to  $91.1  million  in  2010.  The 
expected increase is primarily due to the assumption 
of  normalized  weather  in  Canada  and  the  northeast 
U.S.,  plus  a  modest  improvement  in  Canadian 
propane volumes and sales margins due to improving 
economic conditions. 

Superior will continue to position its Energy Services 
business  to  allow  it  to  grow  in  a  profitable  and 
sustainable  manner.  The  Energy  Services  business 
will strive to provide sustainable, long-term cash flow 
through the following measures:

•  Continued  investment  in  new  technologies  and 
optimization of the technologies introduced over 
the last several years;

• 

Integration  of  refined  fuels  into  one  business, 
providing  a  platform  for  improved  operational 
performance and financial results;

•  Completion  of  strategic  acquisitions,  which 
will  allow  for  improved  utilization  of  the  existing 
business platform;

•  Continued  expansion  of  sales  and  marketing 

programs;

•  Cross-selling of complementary product offerings 
amongst Superior’s existing customer base; and

•  Optimization  of  storage  and  delivery  capacity 
for propane and refined fuels, which will provide 
the  supply  portfolio  management  business  with 
increased market opportunities. 

Energy Services at a Glance (1)

The acquisition of the northeast United States refined fuels and propane assets has provided the Energy Services 
business with a large diversified customer base. 

Canadian Propane 
Distribution 

U.S. Refined 
Fuels 

Fixed-Price 
Energy Services 

Total

Customers 

 160,000  

 224,000  

 130,422  

 514,422 

Sales volumes (millions of litres) 

Fleet (number of vehicles) 

Employees 

 1,235  

 779  

 1,549  

 1,702  

 1,042  

 1,196  

 n/a  

 n/a  

 51  

2,937

1,821

 2,796

(1)  Excludes the operations of the supply portfolio management business.

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Canadian Propane Footprint

Propane Distribution Location

Northeast U.S. 
Refined Fuels 
Footprint

Propane Distribution

Albany

Rochester

Buffalo

Syracuse

Binghamton

Scranton

New York

State College

Location
Terminal

Pittsburgh

Harrisburg

Philadelphia

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Location

Terminal

 
 
 
 
 
Specialty Chemicals

Superior’s  Specialty  Chemicals  business  is  a  leading  supplier  of  sodium  chlorate  and 

technology  to  the  pulp  and  paper  industries,  and  a  regional  supplier  in  the  midwest 

United States of potassium and chloralkali products. 

Specialty Chemicals’ EBITDA from operations for 2010 was $100.9 million compared to $93.0 million in the prior 
year. The business’s EBITDA from operations is calculated as follows:

(millions of dollars) 

Gross profits 

Operating expenses 

EBITDA from operations 

Chemical sales volumes (thousands of metric tonnes) 

2010 

220.0 

(119.1) 

100.9 

735 

2009

210.0

(117.0)

93.0

634

Specialty  Chemicals’  2010  operating  results  were 
a  significant  improvement  over  the  prior  year  due 
principally  to  the  increase  in  sales  throughout  2010 
from  the  Port  Edwards,  Wisconsin  facility  which 
was  commissioned  in  the  fourth  quarter  of  2009,  in 
addition  to  improved  chemical  sales  volumes  due  to 
the ongoing improvement in the general economy. 

Gross  profits  from  sodium  chlorate  sales  volumes 
improved  in  2010  over  the  prior  year  due  to  strong 
demand  for  pulp.  Historically  high  selling  prices  for 
pulp  throughout  2010  resulted  in  a  strong  market 
for pulp, which resulted in the restart of a number of 
pulp  mills  in  North  America.  Although  pulp  demand 
and  pricing  moderated  in  the  second  half  of  2010, 
the  overall  market  continues  to  be  strong,  providing 
demand and pricing stability for sodium chlorate. 

Gross  profits  from  chloralkali  sales  volumes  were 
higher in 2010 than in the prior year due to additional 
sales volumes associated with the start-up of the Port 
Edwards facility, as noted above, which was operating 
at, or near capacity, by the end of 2010. As a result of 
marketing efforts during 2009 and 2010, sales volumes 
accelerated  throughout  2010,  positioning  the  facility 
for improved results in 2011. Sales prices of chloralkali 
products  in  2010  were  stronger  than  in  2009  due  to 
general  economic  improvements,  which  improved 
supply/demand fundamentals. 

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Ongoing Investments in our Facilities

The Specialty Chemicals business continued to invest 
in  capital  efficiency  projects  during  2010.  The  focus 
of  these  projects  was  on  improving  the  electrical 
efficiency  of  the  chemical  facilities  and  exploring 
uses  for  hydrogen,  a  by-product  of  the  chemical 
reducing  electrical 
manufacturing  process.  By 
consumption by the facilities, the Specialty Chemicals 
business is able to reduce its operating costs, thereby 
increasing the competitiveness of these facilities in the 
North American market place. 

Specialty Chemicals  
Manufacturing Facilities

C A N A D A

Grande Prairie

Saskatoon

Vancouver

Hargrave

Thunder Bay

Buckingham

Port Edwards

UNITED STATES

Valdosta

BRAZIL

Chloralkali Facility

Sodium Chlorate  
& Chloralkali Facility

Sodium Chlorite Facility

Sodium Chlorate Facility

CHILE

ARGENTINA

An  additional  benefit  is  that  reduced  electrical 
consumption  also  results  in  reduced  greenhouse 
gas  emissions.  The  Specialty  Chemicals  business 
also completed an arrangement with CMPC Celulosa 
S.A., the strategic partner at its Chilean operations, 
with respect to ownership of electrical generation at 
CMPC’s  pulp  facility,  providing  enhanced  returns  at 
the Chilean facility.

2011 Financial Outlook

Specialty Chemicals’ 2011 EBITDA from operations is 
expected to increase to $100-$115 million compared 
to  $100.9  million  in  2010.  The  expected  increase  is 
primarily  due  to  higher  EBITDA  resulting  from  a  full 
year contribution at full operating capacity at the Port 
Edwards facility, as well as an expected increase in 
contribution from the sodium chlorate operations due 
to continued improvements in economic conditions. 

Strategy Moving Forward

The strategy of the Specialty Chemical’s business for 
2011 is consistent with prior years:

•  Optimize  the  operating  efficiency  at  existing 
chemical  facilities’  by  continuing  to  invest  in 
projects  that  reduce  operating  costs  to  ensure 
the business’s facilities remain competitive over 
the long term;

•  Continue to leverage proprietary chlorine dioxide 
technology  and  strategic  partnerships  by 
exploring international expansion opportunities, 
particularly in South America,  similar to that of 
the business’s Chilean operations;

•  Explore  opportunities  over  the  long-term  to 
expand into additional inorganic chemicals that 
are a strategic fit to the existing business; and

•  Explore  opportunities  to  attract  new  customers 
with  adjacent  land  at  the  newly  expanded  Port 
Edwards facility.

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Construction Products  
Distribution

Superior’s Construction Products Distribution business is one of North America’s leading 

distributors  of  commercial  and  industrial  insulation  and  specialty  walls  and  ceiling 

products. It is the largest distributor of specialty construction products to the walls and 

ceilings industry in Canada.

Construction  Products  Distribution’s  EBITDA  from  operations  for  2010  was  $24.7  million  compared  to  $22.8 
million in the prior year. The business’s EBITDA from operations is calculated as follows:

(millions of dollars) 

Gross profit 

Operating expenses 

EBITDA from operations 

2010 

172.3 

(147.6) 

24.7 

2009

122.3

(99.5)

22.8

The  2010  operating  results  were  negatively  affected 
by the ongoing weakness in the U.S. economy and, in 
particular, the U.S. housing and construction markets, 
reducing  average  selling  prices  and  sales  volumes. 
The  ongoing  economic  weakness,  particularly  in 
the  U.S.,  impacted  new  home  residential  housing 
starts  and  commercial  building  activity  across  most 
of  North  America,  which  in  turn  resulted  in  reduced 
demand  and  selling  prices  for  architectural  products 
and  commercial  and  industrial  insulation.  Operating 
expenses  were  higher  than  the  prior  year  due  to  the 
full  year  contribution  from  Specialty  Products  and 
Insulation Inc., which was acquired in the third quarter 
of  2009  and  one-time  restructuring  and  integration 
costs  of  approximately  $4.1  million,  offset  in  part  by 
aggressive cost reduction programs.  

2010 Initiatives

In light of continued economic weakness, particularly in 
the U.S. markets, the Construction Products Distribution 
business  initiated  and  completed  aggressive  cost 
reduction  programs.  Although  these  restructuring 
activities had a negative impact on costs in 2010, they 
have left the business well positioned to take advantage 
of  the  recovery  in  the  U.S.  construction  market. 
Additionally, Construction Products Distribution began 
integrating  its  walls  and  ceilings  business  with  the 
commercial and industrial insulation business acquired 
in 2009. The integration is focused on achieving long-
term cost reductions while immediately improving the 
full  service  complement  to  our  customers.  In  2010 
the  Construction  Products  Distribution  business  
also entered the Canadian commercial and industrial 
insulation  market  with  the  acquisition  of  Burnaby 
Insulation.  Burnaby  Insulation  serves  the  western 

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including 

the  oil  sands.  Most 
Canada  market, 
importantly, it provides a strong foundation to expand 
the  commercial  and  industrial  insulation  business 
throughout  Canada,  similar  to  Superior’s  existing 
commercial  and  industrial  insulation  business  in  
the U.S.

2011 Financial Outlook

Construction  Products  Distribution’s  2011  EBITDA 
from  operations  is  expected  to  be  $25-$35  million 
compared  to  $24.7  million  in  2010.  The  expected 
increase is due to the anticipated improvement in sales 
volumes as a result of a strengthening U.S. economy 
as well as a general increase in market share for the 
business,  improved  sales  margins  and  the  full-year 
benefit of cost reduction programs. 

Construction Products Distribution  
in Canada and United States

Strategy Moving Forward

•  Continue 

commercial 

integrate  walls  and  ceilings   

to 
product  offerings  with 
industrial  insulation  product  offerings  across   
the  business’s  North  American  footprint  to   
take  advantage  of  supplier  relationships  and 
provide  customers  with  a  full-service  product 
offering; and

and 

•  Selectively  explore  opportunities  to  continue  to 
consolidate  the  highly  fragmented  construction 
products  distribution  market  throughout  North 
America,  in  addition  to  exploring  opportunities 
for greenfield expansion. 

Winroc Location

SPI Location

Fabrication

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Management Team

GRAnT D. BILLInG
Chairman & 
Chief Executive Officer

WAynE M. BInGhAM
Executive Vice-President & 
Chief Financial Officer

DOUGLAS ELLIOTT
President,  
Superior Propane 

Mr. Billing has served as a 
Director of Superior since 
1994. He assumed the role of 
Executive Chairman in 1998. 
In 2006, Mr. Billing assumed 
the dual role of Chairman and 
CEO to focus on maximizing 
shareholder value and  
long-term value growth.  
Mr. Billing has extensive 
strategic and business 
experience and is a Chartered 
Accountant.

Mr. Bingham joined  
Superior in 2006. He previously 
was Chief Financial Officer at 
Finning International Inc. and  
Ontario Power Generation. He 
has extensive experience in 
financial reporting, strategy, 
compliance, risk management, 
treasury and supply chain 
operations. Mr. Bingham holds a  
B. Comm. (Honours) and is a 
Chartered Accountant.

President of Superior Propane 
since January 1, 2011 and 
various positions with Superior 
and its predecessor since 
November, 2006. Prior thereto, 
Mr. Elliott held a number of 
leadership positions in sales 
& marketing, supply, and 
enterprise development with 
Labatt Breweries.

GREG L. MCCAMUS
President,  
U.S. Refined Fuels and 
Superior Energy Management

Mr. McCamus was appointed 
as President of the U.S. Refined 
Fuels business in late 2009. 
He joined Superior in 2005 as 
President of Superior Energy 
Management. He previously 
was President of Sprint Canada 
Business Solutions and held 
various executive positions 
within the deregulated telecom 
industry over a 20-year period. 
Mr. McCamus holds B.A. and 
M.B.A. degrees.

ERIC MCFADDEn
Executive Vice-President,  
Business Development

Mr. McFadden joined Superior in 
2008. Prior to joining
Superior, he was CEO of a 
company which developed, 
constructed, and operated a 
number of wind power projects. 
He also spent 14 years in 
investment banking at a major 
Canadian bank developing 
expertise in capital markets and 
acquisitions. Mr. McFadden holds 
B.A. and M.B.A. degrees.

DAVE TIMS
Senior Vice President,  
Commodity Portfolio  
Management

Mr. Tims joined Superior in 
2009. Prior to joining Superior 
Plus he was CEO of a natural 
gas storage development 
company. He has extensive 
energy marketing, trading and 
risk management experience as 
a Managing Director with BMO 
Nesbitt Burns and prior to that 
as Director of Supply Services 
with TransCanada. Mr. Tims 
holds a B.A. from the University 
of Calgary and an M.B.A. in 
Finance from the Simon School 
of Business at the University  
of Rochester.

PAUL S. TIMMOnS
President,  
Specialty Chemicals 

Mr. Timmons has been with the 
Specialty Chemicals business 
or its predecessor organization, 
ERCO Worldwide, for 29 years, 
and was appointed as President 
in 2001. Mr. Timmons holds 
an Engineering Diploma from 
St. Francis Xavier University 
and a degree in Metallurgical 
Engineering from Technical 
University of Nova Scotia. 

PAUL J. VAnDERBERG
President,  
Construction Products  
Distribution

Mr. Vanderberg has been 
President of the Building 
Products Distribution business 
or its predecessor organization, 
Winroc, since 2000. He 
previously held various executive 
positions in general management 
and business development at 
USG Corporation, a leading 
building products manufacturer.  
Mr. Vanderberg holds B.A.  
and M.B.A. degrees.

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Board of Directors

Grant D. Billing

Catherine (Kay) Best (1)

Robert J. Engbloom, Q.C. (2)

Randall J. Findlay (2)

norman R. Gish (3)

Chairman and CEO of Superior 
Plus since July 2006; Executive 
Chairman since 1998 and 
Director since 1994;  
Director of Provident  
Energy Ltd.; previously, 
President and CEO  
of Norcen Energy  
Resources Limited.

Director since July 2007; 
Corporate Director and 
Consultant; former Executive 
Vice-President, Risk 
Management and Chief Financial 
Officer of the Calgary Health 
Region; previous partner with 
Ernst & Young; Director of  
Canadian Natural Resources 
Limited and Enbridge Income 
Fund Holdings. Member of the  
Audit Committee.

Director since 1996; Partner of 
Macleod Dixon LLP; Director of 
Parex Resources Inc.; Corporate 
Secretary of Vermilion Energy 
Inc. and CE Franklin Ltd.; 
Member of the Governance and 
Nominating Committee.

Director since March 2007; 
Corporate Director of  
Provident Energy Ltd.,  
Canadian Helicopters Group 
Inc. and Pembina Pipelines Ltd.; 
Member of the Governance and 
Nominating Committee.

Director since 2003;  
Director of Provident  
Energy Ltd.; Chairman and 
Director of Quadrise Canada 
Corporation; previous 
Chairman, President and CEO 
of Alliance Pipeline Ltd. and 
Aux Sable Liquid Products 
Inc.; past director of Noranda 
Inc. and Falconbridge Limited; 
Chairman of ICG Propane Inc. 
from 1998 to 2000; Chair of the 
Compensation Committee.

Peter A.W. Green (1) (2) 

James S.A. MacDonald (3)

Walentin (Val) Mirosh (3)

David P. Smith (1)

Peter Valentine (1)

Lead Director since 2003; 
Director since 1996 and 
Chairman and Trustee of  
the Corporation from 1996  
to 2003; Chairman of Frog 
Hollow Group Inc.; Director 
of Gore Mutual Insurance 
Company; Chair of the 
Governance and Nominating 
Committee and member of the 
Audit Committee.

Director in 1998 and since 
2000; Corporate Director 
and Chairman of Cormark 
Securities Inc.; Director of  
ICG Propane Inc. from 1998  
to 2000; former Chairman  
and Managing Partner 
of Enterprise Capital 
Management Inc.; Trustee 
and Director of Cinram 
International Income  
Fund; Director of Cymbria  
Inc.; Member of the 
Compensation Committee.

Director since March 2007; 
Corporate Director and 
President of Mircan Resources 
Ltd.; former Vice-President  
and Special Advisor to the 
President and Chief Operating 
Officer of NOVA Chemicals 
Corp.; former partner at 
Macleod Dixon LLP; Director of 
TC Pipelines LP and Chairman 
of the Advisory Council to the 
Faculty of Social Sciences and 
Director of Latin American 
Research Center, University 
of Calgary; Member of the 
Compensation Committee.

Director since 1998; Corporate 
Director; former Managing 
Partner of Enterprise Capital 
Management Inc.; Director  
of Xinergy Ltd.; Chair of the 
Audit Committee.

Director since 2004; Corporate 
Director and Consultant; past 
Senior Advisor to the  
President and CEO of the 
Calgary Health Region and 
to the Dean of Medicine of 
the University of Calgary; 
Governor of the Canada School 
for Public Service (a Federal 
Crown Corporation); Director 
of Calgary Health Trust; past 
Auditor General of  
Alberta; Member of the  
Audit Committee.

COMMITTEE

(1) Audit Committee
(2)  Governance and  

Nominating Committee
(3)  Compensation Committee

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Corporate Governance

The  Board  of  Directors  (“Board”)  and  senior  management 
of Superior Plus Corp. (“Superior”) consider good corporate 
governance  to  be  central  to  the  effective  and  efficient 
operation of Superior.

Superior  strives  to  conduct  its  business  ethically  and  
in  conformance  with  applicable  laws  and  regulations.  As 
such,  Superior  has  earned  a  well-deserved  reputation 
for  honesty,  integrity  and  maintaining  a  high  standard 
of  business  conduct.  To  preserve  and  build  upon  that 
reputation, Superior continues to strengthen its governance 
processes, and foster a good governance culture throughout 
the organisation.

fundamental  objectives  are  to  enhance 
The  Board’s 
Superior’s investments and ensure that Superior meets its 
obligations  and  operates  the  businesses  in  a  responsible, 
reliable and safe manner. The Board works with management 
of the businesses to identify business risks and to oversee 
the  appropriate  strategies  to  maximize  shareholder  value, 
while  seeking  to  reduce  the  environmental  impacts  of  our 
operations and products.

The  Board  is  comprised  of  ten  members,  nine  of  whom 
are  considered  independent,  with  Grant  Billing,  Chairman 
and  Chief  Executive  Officer,  being  the  sole  management 
director.  Since  2003,  Peter  Green  has  served  as  Lead 
Director to strengthen the independence of the Board from 
management. The responsibilities of the Board are set forth 
in a written mandate of the Board which the Board reviews 
annually and changes as appropriate. Superior is governed 
by a Code of Business Conduct and Ethics, along with well 
defined policies and procedures such as the Communication 
and Disclosure, Insider Trading and Whistleblower policies, 
all  designed  to  promote  honesty  and  integrity  throughout 
Superior.

To  assist  the  Board  with  its  fiduciary  responsibilities,  the 
Board is supported by an Audit Committee, a Compensation 
Committee  and  by  a  Governance  and  Nominating 
Committee.  Only  independent  directors  serve  on  Board 
committees. Each committee has a mandate that sets out its 
duties and responsibilities. Each committee makes regular 
reports to the Board. The Board reviews Superior’s policies 
upon  the  recommendation  of  the  Corporate  Governance 
Committee. As we move forward, the Board will continue to 
be committed to a high standard in corporate governance 
and corporate conduct.

In  further  keeping  with  our  commitment  to  high  standards 
of  corporate  governance,  Superior  has  formed  Advisory 
Committees 
for  each  of  Superior’s  businesses.  The 
Advisory  Committees  are  composed  of  three  independent 
directors and senior corporate management. The Advisory 
Committees were formed with the intent of allowing for more 
detailed operational reviews at the different business levels 
which  would  result  in  a  more  focused  strategic  review  at 
the Board level. In addition, each of Superior’s businesses 
maintain   appropriate  programs  and  standards  pertaining 
to  quality,  health  and  safety,  while  being  committed  to 
environmental  and  social  responsibility  and  support  for 
their local communities. These and other programs are also 
monitored through the Advisory Committees.

Although  not  formal  Board  committees,  the  Advisory 
Committee structure provides the directors with additional 
time to address social, environmental and regulatory matters, 
business opportunities, risks, strategies and challenges and 
allows the members of the Advisory Committee to provide 
advice  where  appropriate  and  act  as  the  sounding  board 
prior  to  bringing  strategic  matters  and  initiatives  to  the 
Board.  Membership rotation for the Advisory Committees 
occurs  from  time  to  time  in  order  to  provide  each  Board 
member with maximum exposure to each of the businesses 
of Superior.

For  complete  information  on  our  corporate  governance 
practices,  please  read  our  2010  Information  Circular. 
All  Committee  mandates,  including  those  for  the  Audit, 
Compensation 
and  Nominating 
Committees,  our  Code  of  Business  Conduct  and  Ethics 
and  our  corporate  governance  policies  and  categorical 
standards are available at www.superiorplus.com.

and  Governance 

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Management’s Discussion  
and Analysis

The  following  Management’s  Discussion  and  Analysis  (MD&A)  is  a  review  of  the  financial  performance  and 
position of Superior Plus Corp. (Superior) for the years ended December 31, 2010 and 2009. The information in 
this MD&A is current to February 28, 2011. This discussion should be read in conjunction with Superior’s audited 
Consolidated Financial Statements and notes to those statements, which have been prepared in accordance 
with Canadian generally accepted accounting principles (GAAP) and are expressed in Canadian dollars, except 
where otherwise noted. Tables  throughout  this  MD&A  labelled “2010”,  “2009” and  “2008”  cover  the full-year 
periods ending December 31 of each year, and references in the text to “2010”, “2009” and “2008” refer to the 
same full years. References in the text to “2011” refer to the full-year period ending December 31, 2011.

Overview of Superior

Superior is a diversified business corporation. Superior holds 100% of Superior Plus LP (Superior LP), a limited 
partnership  formed  between  Superior  General  Partner  Inc.  (Superior  GP)  as  general  partner  and  Superior  as 
limited partner. Superior owns 100% of the shares of Superior GP. The cash flow of Superior is solely dependent 
on the results of Superior LP and is derived from the allocation of Superior LP’s income to Superior by means of 
partnership allocations. Superior, through its ownership of Superior LP, has three operating segments: the Energy 
Services  segment  which  includes  a  Canadian  propane  distribution  business,  a  U.S.  refined  fuels  distribution 
business, a fixed-price energy services business and a supply portfolio management business; the Specialty 
Chemicals segment; and the Construction Products Distribution segment.

Summary of Adjusted Operating Cash Flow  

(millions of dollars except per share amounts) 

 2010 

 2009

EBITDA from operations: (1) 
  Energy Services 

  Specialty Chemicals 

  Construction Products Distribution 

Interest 

Cash taxes 

Corporate costs 

Adjusted operating cash flow 

91.1 

100.9 

24.7 

216.7 

(68.1) 

(1.0) 

(11.5) 

136.1 

97.6

93.0

22.8

213.4

(34.8)

(1.1)

(13.6)

163.9

Adjusted operating cash flow per share, basic (2) and diluted (3) 

 $  1.29 

$  1.80

(1)  EBITDA from operations and adjusted operating cash flow are not GAAP measures. See “Non-GAAP Financial Measures.”
(2)  The weighted average number of shares outstanding for the year ended December 31, 2010 was 105.6 million (2009 – 91.0 million).
(3)  For the years ended December 31, 2010 and 2009, there were no dilutive instruments. 

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Management's Discussion and Analysis

Adjusted Operating Cash Flow Reconciled to Cash Flows from Operating Activities (1) 

(millions of dollars) 

Cash flows from operating activities 

Add:   Customer contract-related-costs capitalized 

Less:  Increase (decrease) in non-cash working capital 

Amortization of customer contract-related-costs 

Adjusted operating cash flow 

 2010 

12.2 

2.8 

127.4 

(6.3) 

136.1 

2009

192.6

4.0

(25.7) 

(7.0)

163.9

(1)  See the Consolidated Financial Statements for cash flows from operating activities, customer contract-related-costs and changes in 

non-cash working capital.

Adjusted  operating  cash  flow  for  the  year  ended  December  31,  2010  was  $136.1  million,  a  decrease  of   
$27.8 million or 17% from the prior year, as improved operating results at Specialty Chemicals and Construction 
Products  Distribution  were  more  than  offset  by  higher  interest  costs  and  lower  operating  results  at  Energy 
Services. Adjusted operating cash flow was $1.29 per share, compared to $1.80 per share in the prior year due 
to a 17% decrease in the adjusted operating cash flow and a 16% increase in the weighted average number of 
shares outstanding. The average number of shares outstanding increased in 2010 partially as a result of the full-
year impact of 11.5 million shares issued in 2009. These shares were issued to partially finance the acquisition 
of  Specialty  Products  and  Insulation  Co.  (SPI)  on  September  24,  2009,  the  acquisition  of  certain  assets  that 
comprise  a  U.S.  heating  oil  and  propane  distribution  business  from  Sunoco  Inc.  (Sunoco  U.S.  refined  fuels 
assets) on September 30, 2009 and the acquisition of certain assets that comprise a retail heating oil, propane 
and motor fuels distribution business from Griffith Energy Services Inc. (Griffith CH U.S. refined fuels assets) 
on December 11, 2009 (all of which are collectively referred to as the “U.S. refined fuels assets”). In addition 
the average number of shares outstanding in 2010 increased as a result of 7.8 million shares issued to partially 
finance the acquisition of Griffith Holdings Inc. (Griffith) on January 20, 2010, the acquisition of certain assets 
of a Western Canadian commercial and industrial insulation distributor (the Burnaby Assets) by Construction 
Products Distribution on June 28, 2010, and the reinstatement of the dividend reinvestment plan effective for the 
payment of the May 2010 dividend.

As  demonstrated  in  the  following  chart,  Superior  is  well  diversified  with  Energy  Services,  Specialty   
Chemicals and Construction Products Distribution contributing 42%, 47%, and 11% of EBITDA from operations 
in 2010, respectively. 

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EBITDA from Operations (millions of dollars)

JW Aluminum (1)

Construction Products Distribution

Specialty Chemicals

Energy Services

(1)  JW Aluminum was sold on December 7, 2006.

300

$282.6

250

200

150

100

50

0

$240.0

$257.2

$213.4

$216.7

06

07

08

09

10

Superior had a net loss of $47.0 million for 2010, compared to net earnings of $68.3 million for 2009. The change 
in net earnings to a net loss for 2010 as compared to 2009 is due principally to the non-cash impairment charge 
of $89.5 million recorded against Construction Products Distribution goodwill and intangible assets (see Note 
8 to the Consolidated Financial Statements). Consolidated revenues of $3,529.2 million in 2010 were $1,282.5 
million  higher  than  in  the  prior  year  due  principally  to  the  full-year  impact  of  the  acquisition  of  U.S.  refined 
fuels assets and Griffith within the Energy Services segment and the acquisition of SPI within the Construction 
Products Distribution segment. Gross profit of $787.6 million was $134.2 million higher than in the prior year, 
primarily due to the full-year contribution from the acquisition of SPI and the acquisition of the U.S. refined fuels 
assets and Griffith. Increased gross profit at Specialty Chemicals also contributed to the increase due to higher 
contributions from the Port Edwards expansion project. 

Operating  expenses  of  $624.4  million  in  2010  were  $148.3  million  higher  than  in  the  prior  year,  due  to  the 
acquisitions completed during 2009 and 2010 along with one-time integration and general restructuring charges. 
Amortization was higher than in the prior year primarily due to increased amortization at Energy Services, as a 
result of the acquisitions completed in 2009 and 2010. Total interest expense of $71.0 million was $27.2 million 
higher than in the prior year due principally to higher debt levels related to financing the acquisitions noted above, 
the issuance of $322.5 million in convertible unsecured debentures and higher working capital. Unrealized gains 
on financial instruments were $2.2 million in 2010 compared to unrealized losses of $20.6 million in the prior 
year. The increase in unrealized gains from the prior year is primarily due to lower unrealized losses in the current 
year  on  Specialty  Chemicals’  fixed-price  electricity  contracts.  Gains  or  losses  on  Superior’s  various  financial 
instruments are without consideration of the fair value of the underlying customer or supplier commitment. Total 
income tax recovery was $18.1 million for 2010 compared to an expense of $12.7 million for 2009. Income taxes 
were impacted by a future income tax recovery associated with lower income and the impairment charge.

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Management's Discussion and Analysis

Annual Financial Results of Superior’s Operating Segments 

Energy Services

Energy Services’ condensed operating results for 2010 and 2009 are provided in the following table.

(millions of dollars) 

Revenue (1) 
Cost of sales (1) 
Gross profit 
Less: Cash operating and administration costs (1) 
EBITDA from operations 

2010 

2,340.5 

(1,905.6) 

434.9 

(343.8) 

91.1 

 2009

 1,312.1

(971.9)

 340.2

(242.6)

97.6

(1)  In order to better reflect the results of its operations, Superior has reclassified certain amounts for purposes of this MD&A to present its 
results as if it had accounted for various transactions as accounting hedges. See “Reconciliation of Divisional Segmented Revenue and 
Cost of Sales to EBITDA” for detailed amounts.

Revenues were $2,340.5 million in 2010, an increase of $1,028.4 million from revenues of $1,312.1 million in  
2009. The increase in revenues is primarily due to the full-year impact from the acquisition of the Sunoco U.S. 
refined  fuels  assets  on  September  30,  2009  and  acquisition  of  the  Griffith  CH  U.S.  refined  fuels  assets  on 
December  11,  2009  (collectively  referred  to  as  the  “U.S.  refined  fuels  assets”)  and  the  acquisition  of  Griffith 
Holdings  Inc.  (Griffith)  on  January  20,  2010.  Total  gross  profit  for  2010  was  $434.9  million,  an  increase  of   
$94.7 million over the prior year due to the contribution from the acquisition of U.S. refined fuels assets and 
Griffith, offset in part by reduced Canadian propane distribution and supply portfolio management gross profit 
from lower volumes, gross margin and market opportunities. A summary and detailed review of gross profit is 
provided below. 

Gross Profit Detail

(millions of dollars) 

Canadian propane distribution 

U.S. refined fuels 

Other services 

Supply portfolio management 

Fixed-price energy services 

Total gross profit 

Canadian Propane Distribution

2010 

215.4 

130.1 

 44.4 

 15.9 

 29.1 

434.9 

2009

236.4

 15.3

 29.0

 27.9

 31.6

340.2

Canadian propane distribution gross profit for 2010 was $215.4 million, a decrease of $21.0 million or 8% from 
2009, primarily due to a reduction of 42 million litre or 3% in sales volumes and lower gross margin. Residential 
and commercial sales volumes in 2010 decreased by 44 million litres or 10% from the prior year primarily due to 
significantly warmer than average weather during the first quarter of 2010. Average weather across Canada for 
the year, as measured by degree days, was 10% warmer than in the prior year and 6% warmer than the five-year 
average. Agricultural volumes decreased by 15 million litres or 17%, due to an overall reduction in demand from 
Ontario as a result of a dry growing season. Industrial volumes increased by 27 million litres or 4%, due principally 
to the impact of increased activity levels in the oil and natural gas sector. Automotive propane volumes declined 
by 10 million litres or 10%, which was modestly below the historical decline trend in this end-use market due to 
a favourable pricing differential between propane and retail gasoline.

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Average propane sales margins decreased to 17.4 cents per litre in 2010 from 18.5 cents per litre. The decline in 
average margins compared to the prior year is principally due to competitive pressures and product mix, offset 
in part by sales marketing efforts.

Annual Canadian Propane Distribution Sales Volumes:

Volumes by End-Use Application   

(millions of litres) 

Residential 

Commercial 

Agricultural 

Industrial 

Automotive 

2010 

135 

258 

71 

678 

93 

2009 

151 

286 

86 

651 

103 

Volumes by Region (1) 
(millions of litres) 

Western Canada 

Eastern Canada 

Atlantic Canada 

2010 

670 

467 

98 

2009

699

480

98

1,235 

1,277 

1,235 

1,277

(1)  Regions:  Western  Canada  region  consists  of  British  Columbia,  Alberta,  Saskatchewan,  Manitoba,  Northwest  Ontario,  Yukon  and 
Northwest  Territories;  Eastern  Canada  region  consists  of  Ontario  (except  for  Northwest  Ontario)  and  Quebec;  and  Atlantic  Canada 
consists of New Brunswick, Newfoundland & Labrador, Nova Scotia and Prince Edward Island.

U.S. Refined Fuels Distribution

U.S. refined fuels gross profit for 2010 was $130.1 million, an increase of $114.8 million from 2009. The increase 
in gross profit is primarily due to the full year contribution from the acquisition of the U.S. refined fuels assets and 
Griffith. The gross profit was generated by the sale of heating oil, propane and other refined fuels throughout the 
northeast United States. Average U.S. refined fuels sales margins decreased to 7.6 cents per litre in 2010 from 
10.0 cents per litre in the prior year. The decline in margins is principally due to product mix and the contribution 
of  the  acquisition  of  Griffith  CH  U.S.  refined  fuels  assets  and  Griffith.  Annual  sales  volumes  of  1,702  million 
litres, increased by 1,549 million litres over the prior year due to the full year contribution from the acquisition 
of the U.S. refined fuels assets and Griffith. Sales volumes were negatively impacted by warm weather during 
the first quarter, as weather measured by heating degree days for the year was 7% warmer than the prior year 
and 5% warmer than the five-year average. The U.S. refined fuels business also offers a broad range of services 
including  heating,  ventilation  and  air  conditioning  repair,  and  other  related  services  which  contributed  $23.8 
million in gross profits included within the other services segment. 

Annual U.S. Refined Fuels Sales Volumes:

Volumes by End-Use Application (1) 
(millions of litres) 
2010 

Residential 

Commercial 

Automotive 

340 

904 

458 

1,702 

2009 

61 

74 

18 

153 

Volumes by Region (2) 
(millions of litres) 

Northeast United States 

2010 

1,702 

2009

153

1,702 

153

(1)  Volume: Volume of heating oil, propane, diesel and gasoline sold.
(2)  Regions: Northeast United States region consists of Pennsylvania, Connecticut, New York, and Rhode Island.

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Management's Discussion and Analysis

Other Services

Other services gross profit was $44.4 million in 2010, an increase of $15.4 million or 53% from the prior year. The 
increase is due to the full-year contribution from the acquisition of U.S. refined fuels assets and Griffith, offset in 
part by lower demand for service and installations. 

Supply Portfolio Management

Supply portfolio management gross profit was $15.9 million in 2010, a decrease of $12.0 million or 43% from 
the prior year due to reduced volatility in the wholesale cost of propane and market-related opportunities along 
with lower sales volumes.

Fixed-Price Energy Services

Fixed-Price Energy Services Gross Profit

2010 

2009

(millions of dollars except volume 
and per unit amounts) 

Gross 
Profit 

Volume 

Per Unit 

Gross
 Profit 

Volume 

Per Unit

Natural Gas (1) 
Electricity (2) 
Total 

25.0 

27.4 GJ 

91.2 ¢/GJ 

29.6 

32.8 GJ 

90.2 ¢/GJ

4.1 

366.6 KWh 

 1.12 ¢/KWh 

2.0 

193.0 KWh 

 1.04 ¢/KWh

29.1 

31.6 

(1)  Natural gas volumes are expressed in millions of gigajoules (GJ), while per unit amounts are expressed in gigajoules.
(2)  Electricity volumes are expressed in millions of kilowatt hours (KWh), while per unit amounts are expressed in KWh.

Fixed-price energy services gross profit was $29.1 million in 2010, a decrease of $2.5 million (8%) from $31.6 
million in 2009. Natural gas gross profit was $25.0 million, a decrease of $4.6 million from the prior year due 
to lower volumes offset in part by higher liquidated damages. Gross profit per unit of 91.2 cents per gigajoule 
(GJ) was consistent with the prior year primarily due to the contribution of liquidated damages offset in part by 
higher  risk  reserve  funding  requirements.  Excluding  liquidated  damages,  natural  gas  gross  margin  was  59.5 
cents per GJ due to a higher proportion of lower-margin commercial volumes and an increase in risk reserve 
funding requirements of approximately $4.0 million due to historically low natural gas prices and warm weather. 
Sales volumes of natural gas were 27.4 million GJ, 5.4 million GJ (16%) lower than in the prior year as reduced 
residential volumes were partially offset by higher commercial volumes. Natural gas sales volumes declined due 
to Superior’s decision to exit the Ontario and B.C. direct  residential natural markets over the last 24 months 
offset in part by continued marketing focus on commercial volumes. Superior made the determination to exit 
the Ontario-based direct residential natural gas and electricity markets in the first quarter of 2009 and the B.C. 
market in the third quarter of 2010. Superior is now focused on developing its customer base in the Ontario 
commercial natural gas and electricity markets. The change in fixed-price energy’s strategy has improved the 
cost structure and  the segment remains scalable if  additional  market  opportunities develop. Electricity gross 
profit in 2010 was $4.1 million, an increase of $2.1 million from the prior year due to the aggregation of additional 
commercial customers over the past year, higher volumes and gross margins. 

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Operating Costs

Cash  operating  and  administrative  costs  were  $343.8  million  in  2010,  an  increase  of  $101.2  million  or  42% 
from 2009. The increase in expenses was primarily due to one-time integration and restructuring costs of $4.1 
million, the full contribution from the acquisition of the U.S. refined fuels assets and Griffith, offset in part by 
lower Canadian propane distribution and fixed-price energy services operating costs. The decrease in Canadian 
propane distribution operating costs is due to the implementation of cost reduction plans and lower administration 
costs offset in part by restructuring costs and a higher bad debt provision due to the increase in receivables as 
a result of invoicing issues associated with the system upgrade completed in the second quarter. The decrease 
in fixed-price energy services operating costs was due to exiting the B.C. residential natural gas market earlier 
in the year and overall reduction in staff to the current level of business. 

System Upgrade

During the second quarter of 2010, Superior’s Canadian propane distribution business upgraded their JD Edwards 
enterprise  system  to  the  most  recent  version  in  order  to  enhance  efficiencies  and  core  business  functions. 
As  a  result  of  the  upgrade,  Superior  experienced  complications  with  processing  certain  sales  transactions 
and  producing  accurate  invoices  which  delayed  customer  collections  and  increased  net  working  capital.  As 
at December 31, 2010, net working capital was approximately $100 million higher than the prior year due to 
the system upgrade complications. The delay in customer collections has resulted in significantly higher past 
due receivables which Superior has provided for through an increase to the allowance for doubtful accounts. 
Throughout the third and fourth quarters of 2010, Superior has continued to resolve implementation issues and 
has substantially increased customer collection efforts in order to reduce working capital. Superior expects net 
working capital to return to historical levels by mid 2011.

Overall, Energy Services’ operations benefit from its leading market share in the Canadian propane distribution 
market  and  considerable  operational  and  customer  diversification  throughout  Canada  and  the  Northeast 
United States through Superior’s U.S. refined fuels assets. Energy Services’ customer base is well diversified 
geographically and across end-use applications and its largest customer contributed approximately 3% of gross 
profits in 2010. 

As  shown  in  the  chart  on  page  22,  wholesale  propane  and  heating  oil  prices  fluctuated  throughout  2010. 
Approximately  31%  of  Superior’s  fuel  distribution  sales  volumes  are  due  to  heating-related  applications  and 
69% to general economic activity levels. 

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Management's Discussion and Analysis

Relative Change in WTI Crude Oil, Natural Gas and Heating Oil Prices vs. Sarnia Propane Price

)
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250

200

150

100

50

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F

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A

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2009

A

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2010

Sarnia Propane

WTI Crude Oil

AECO Natural Gas

NYMEX Heating Oil

Acquisition of U.S. Refined Fuels Assets and Griffith

On September 30, 2009, Superior acquired certain assets which make up a U.S. retail heating oil and propane 
distribution business (Sunoco U.S. refined fuels assets) from Sunoco, Inc. (R&M), and Sunoco, Inc., both of which 
are Pennsylvania corporations, for an aggregate purchase price of $96.7 million (US$90.2 million), inclusive of 
transaction-related  costs.  The  Sunoco  U.S.  refined  fuels  assets  distribute  a  broad  range  of  liquid  fuels  and 
propane gas and related services, serving markets in Pennsylvania and New York.

On  December  11,  2009,  Superior  acquired  certain  assets  which  make  up  a  retail  heating  oil,  propane  and 
motor fuels distributions business (Griffith CH U.S. refined fuels assets) from Griffith Energy Services Inc., for 
an  aggregate  purchase  price  of  $82.5  million  (US$77.9  million),  inclusive  of  working  capital  adjustments  and 
transaction related costs. The Griffith CH U.S. refined fuels assets distribute a broad range of liquid fuels and 
propane gas, serving markets in Connecticut, Pennsylvania and Rhode Island. 

On  January  20,  2010,  Superior  completed  its  acquisition  of  the  shares  of  Griffith  Holdings,  Inc.  (Griffith)  for 
consideration of approximately $147.4 million (US$140.6 million), inclusive of working capital adjustments and 
transaction costs. Griffith is a retail and wholesale distributor of retail propane, heating oil and motor fuels in 
upstate New York. The completion of this acquisition, along with the U.S. refined fuels assets acquired during 
the prior year, form the foundation for Superior’s U.S. refined fuels distribution platform. 

On  October  26,  2010,  Superior  acquired  certain  assets  which  make  up  a  U.S.  retail  heating  oil  and  propane 
distribution business (KW heating oil assets) from KW Oil & Propane (KW), for an aggregate purchase price of 
approximately $4.9 million including adjustments for working capital. The KW heating oil assets distribute a broad 
range of liquid fuels and propane gas and related services, serving markets in Pennsylvania. The acquisition was 
partially financed by deferred consideration of approximately $0.5 million and the remaining acquisition cost has 
been financed through borrowings from Superior’s existing revolving term bank credits and term loans.

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The  acquisitions  are  complementary  to  Superior’s  existing  Energy  Services  segment  and  will  expand  Energy 
Services’ customer base and product diversification.

Outlook

Energy Services expects EBITDA from operations for 2011 to be between $100 million and $120 million. Energy 
Services previous outlook as provided in the 2010 third quarter MD&A was $120 million to $140 million. The 
revised  outlook  for  2011  provides  a  more  conservative  view  of  the  assumed  improvements  in  the  general 
economy  and  resulting  improvements  in  sales  volumes  and  margins.  Significant  assumptions  underlying  its 
current outlook are:

•  Average temperatures across Canada and the northeast United States are expected to return to the most 

recent five-year average;

•  Total  propane  and  U.S.  refined  fuels-related  sales  volumes  in  2011  compared  to  2010  are  anticipated  to 

increase due to colder average weather, economic improvement, and sales and marketing initiatives;

•  Wholesale propane, and U.S. refined fuels-related prices are not anticipated to significantly impact demand 

for propane, refined fuels and related services;

•  Supply  portfolio  management  market  opportunities  are  expected  to  return  to  historic  levels  beginning   

in 2011;

•  Fixed price energy services is expected to be able to access sales channel agents on acceptable contract 
terms and expects gross profit to remain consistent with 2010 results. The financial benefit from entering the 
retail electricity and natural gas markets in the northeast U.S. in 2011 is expected to be offset by reduced 
customer aggregation estimates due to the exit of the B.C. residential natural gas market in 2010 and difficult 
natural gas markets; and

•	 The commercial electricity market in Ontario is expected to provide growth opportunities in 2011. 

Energy  Services’  EBITDA  from  operations  of  $91.1  million  for  2010  was  lower  than  the  outlook  provided  in 
Superior’s 2010 third quarter MD&A of $100 million to $115 million due to reduced Canadian propane distribution 
gross profits and volumes throughout the fourth quarter as a result of competitive pressures and lower-than-
expected wholesale market opportunities.

In addition to the significant assumptions detailed above, refer to “Risk Factors to Superior” for a detailed review 
of significant business risks affecting Energy Services’ businesses. 

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Management's Discussion and Analysis

Specialty Chemicals

Specialty Chemicals’ condensed operating results for 2010 and 2009 are provided in the following table.

(millions of dollars except per metric tonne (MT) amounts) 

2010 

2009

Revenue 
  Chemicals (1) (2) 
Cost of sales
  Chemicals (1) (2) 
Gross profit 

Less: cash operating and administration costs 

EBITDA from operations 

481.4 

(261.4) 

220.0 

(119.1)  

100.9 

$/MT 

655 

(356) 

299 

(162) 

 137 

456.8 

(246.8) 

210.0 

(117.0) 

93.0 

$/MT

720

(389)

331

(184)

147

Chemical volumes sold (thousands of MT) 

735  

 634

(1)  In  order  to  better  reflect  the  results  of  its  operations,  Superior  has  reclassified  certain  amounts  for  purposes  of  this  MD&A  related 
to  derivative  financial  instruments,  non-cash  amortization  and  foreign  currency  translation  losses/gains  related  to  U.S.-denominated 
working capital. See “Reconciliation of Divisional Segmented Revenue and Cost of Sales to EBITDA” for detailed amounts. 

(2)  Certain  reclassifications  of  prior-period  amounts  have  been  made  to  conform  to  current-year  presentation.  Specifically,  for  the  year 
ended  December  31,  2009,  $8.2  million  has  been  reclassified  to  chemical  revenue  from  technology  revenue  to  provide  comparative 
presentation of Specialty Chemicals’ revenue. Also for the year ended December 31, 2009, $2.9 million has been reclassified to chemical 
cost of sales from technology cost of sales to provide comparative presentation of Specialty Chemicals’ cost of sales.

Chemicals and technology revenues were $481.4 million in 2010, $24.6 million or 5% higher than in the prior 
year, due to increased sales volumes offset in part by slightly lower average chemical sales prices. 

Gross profit of $220.0 million in 2010 increased by $10.0 million or 5% from 2009 due to higher contribution from 
all product lines. Sodium chlorate gross profit increased by $6.8 million or 5%, as an increase in volumes and 
technology gross profits more than offset the impact of lower gross margins. Sodium chlorate sales volumes 
increased by 42,000 tonnes (10%) due principally to increased sales volumes in North America and offshore 
markets  as  a  result  of  increased  demand  for  pulp.  During  2010  the  demand  for  pulp  and  therefore  sodium 
chlorate in North America and offshore markets has improved over the prior year, when demand was lower due 
to the general economic slowdown.

Average selling prices for sodium chlorate were 3% higher than the prior year principally due to higher North 
American price levels and the favourable impact of U.S. dollar forward exchange contract settlements on U.S. 
dollar-denominated sales. See “Financial Instruments – Risk Management” for a discussion of hedge positions. 
Sodium chlorate market conditions strengthened through 2010 in North America and internationally as a result 
of increased demand for pulp.

Cost  of  sales  for  sodium  chlorate  was  higher  than  in  the  prior  year  due  to  higher  electrical  input  costs  and 
external product purchases as a result of temporary production lines issues. Electrical costs, which represent 
approximately 70% to 85% of the variable costs of the production of sodium chlorate, were higher than in the 
prior year as upward pressure on overall electricity pricing more than offset production management activities at 
facilities where the cost of electricity is subject to market fluctuations.

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Chloralkali/potassium gross profits increased by $1.0 million or 1%, as an increase in sales volumes was more 
than offset by higher electrical input and production costs. Chloralkali/potassium sales volumes increased by 
61,000  tonnes  (30%)  due  principally  to  the  contribution  of  the  Port  Edwards  conversion  project,  which  was 
completed in the fourth quarter of 2009. Overall average selling prices were lower than in 2009, which experienced 
cyclically higher pricing in the first half of 2009. Cost of sales was negatively impacted by increased electrical 
input costs and higher transportation costs.

Total  chemical  sales  volumes  were  735,000  tonnes  in  2010,  an  increase  of  101,000  tonnes  or  16%  from  the 
prior year, due to higher sales volumes of sodium chlorate and chloralkali/potassium as noted above. Average 
chemical revenue was $655 per MT in 2010 compared to $720 per MT in 2009, a decrease of 9%, reflecting 
lower  overall  average  pricing  on  chloralkali/potassium  products.  Sodium  chlorate  and  chloralkali/potassium 
production capacity utilization averaged 94% (2009 – 85%) and 92% (2009 – 82%), respectively. 

Cash operating and administration costs were $119.1 million in 2010, an increase of $2.1 million or 2% from the 
prior year. Operating expenses were impacted by higher salary and maintenance costs, partially offset by lower 
provisions for bad debts. 

Sodium chlorate sales in 2010 represented 61% of Specialty Chemicals EBITDA from operations, a decrease of 
2% from the 63% contribution in 2009. Sodium chlorate is principally sold to bleached pulp manufacturers, as it 
is a required input to generate chlorine dioxide, which is in turn used to bleach pulp. Sodium chlorate represents 
approximately 5% of the variable cost to manufacture bleached pulp. As a result, sodium chlorate sales volumes 
and prices tend to be stable over time despite the volatility of bleached pulp prices (see the following chart). 
Chloralkali/potassium sales in 2010 contributed 39% of EBITDA from operations, an increase of 2% from the 
37% contribution in 2009. Specialty Chemicals’ top 10 customers comprised approximately 51% of its revenues 
in 2010, with its largest customer representing 8% of its revenues.

Pulp Prices Compared to Sodium Chlorate Prices and Sales Volumes

1,100

1,000

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900

800

700

600

500

400

2003

2004

2005

2006

2007

2008

2009

2010

Sodium Chlorate
(Source: Market Wire)

NBS
(Source: Paper Loop)

Sodium Chlorate Sales Volumes
(Specialty Chemicals)

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Management's Discussion and Analysis

Port Edwards Conversion Project Completion

Specialty  Chemicals’  project  to  convert  its  Port  Edwards,  Wisconsin  chloralkali  facility  from  mercury-based 
technology  to  membrane  technology  was  completed  and  fully  commissioned  in  the  fourth  quarter  of  2009. 
Throughout  2010  production  has  increased  each  quarter  as  the  operating  rates  have  improved.  Production 
exceeded 91,000 electrochemical units during 2010, representing an 85% increase over the prior year which 
was negatively impacted by the membrane conversion and the general economic slowdown.

Outlook

Superior  expects  2011  EBITDA  from  operations  from  its  Specialty  Chemicals  segment  to  be  between   
$100 million and $115 million, consistent with the previous outlook provided in the 2010 third quarter MD&A. 
Significant assumptions underlying the current outlook are:

•  Supply and demand fundamentals for sodium chlorate are expected to remain strong in 2011, resulting in 
increased sales volumes as compared to 2010. Pricing is expected to remain consistent or slightly improved 
as compared to 2010 levels;

•  Chloralkali revenues in 2011 are expected to increase due to higher selling prices and higher sales volumes 

and favourable product mix from the Port Edwards facility; and

•	 Average plant utilization will approximate 95% in 2011.

Specialty Chemicals EBITDA from operations of $100.9 million for 2010 was consistent with the outlook provided 
in Superior’s 2010 third quarter MD&A of $95 million to $105 million.

In addition to the significant assumptions detailed above, refer to “Risk Factors to Superior” for a detailed review 
of the significant business risks affecting Superior’s Specialty Chemicals’ segment. 

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Construction Products Distribution

Construction  Products  Distribution’s  condensed  operating  results  for  2010  and  2009  are  provided  in  the   
following table. 

(millions of dollars) 

2010 

2009

Revenue 
  Gypsum Specialty Distribution (GSD) revenue (1) (2) 
  Commercial and Industrial Insulation (C&I) revenue (2) 
Cost of sales 
  GSD cost of sales (2) 
  C&I cost of sales (2) 
Gross profit 

Less: cash operating and administrative costs 

EBITDA from operations 

 483.7 

233.9 

(373.3) 

(172.0) 

172.3 

(147.6) 

24.7 

 405.5

64.0

(299.5)

(47.7)

122.3

(99.5)

22.8

(1)  In order to better reflect the results of its operations, Superior has reclassified certain amounts for purposes of this MD&A to present its 
results as if it had accounted for various transactions as accounting hedges. See “Reconciliation of Divisional Segmented Revenue and 
Cost of Sales to EBITDA” for detailed amounts.

(2)  Certain reclassifications of 2009 amounts have been made to conform to current presentation. Specifically, for the year ended December 
31,  2009,  $405.5  million  has  been  reclassified  to  GSD  revenue  from  distribution  and  direct  sales  revenue  to  provide  comparative 
presentation of Construction Products Distribution’s revenue. For the year ended December 31, 2009, $64.0 million has been reclassified 
to C&I revenue from distribution and direct sales revenue to provide comparative presentation of Construction Products Distribution’s 
revenue. For the year ended December 31, 2009, $299.5 million has been reclassified to GSD cost of sales from distribution and direct 
cost of sales to provide comparative presentation of Construction Products Distribution cost of sales. For the year ended December 
31,  2009,  $47.7  million  has  been  reclassified  to  C&I  cost  of  sales  from  distribution  and  direct  cost  of  sales  to  provide  comparative 
presentation of Construction Products Distribution’s cost of sales.

GSD and C&I revenues of $717.6 million were $248.1 million (53%) higher than in the prior year. The increase 
in sales revenue is primarily due to the contribution from the acquisition of SPI on September 24, 2009 and the 
Burnaby Assets on June 28, 2010, offset in part by lower revenue across all lines of business. The decrease in 
revenue was primarily due to competitive pressures across most regions.

Gross profit was $172.3 million in 2010, an increase of $50.0 million or 41% from 2009, due principally to the 
full-year contribution of the acquisition of SPI and the Burnaby Assets, offset in part by lower percentage sales 
margins. GSD gross profits increased by $4.4 million or 4%, due to the contribution of the acquisition of SPI 
and the Burnaby Assets, offset in part by lower gross margins due to competitive pressures and write down of 
obsolete and slow moving inventory of $1.2 million. C&I gross profits increased by $45.6 million or 280%, due to 
the contribution of the acquisition of SPI and the Burnaby Assets along with higher gross margins due to product 
mix, offset in part by competitive pressures primarily in the U.S.

Cash  operating  and  administration  costs  were  $147.6  million  for  2010,  an  increase  of  $48.1  million  or  48% 
from 2009 due to the full-year contribution of the acquisition of SPI and one-time restructuring and integration 
costs of approximately $4.1 million, offset in part by aggressive cost reduction programs. Construction Products 
Distribution continues to actively manage its cost structure in response to the ongoing economic slowdown in 
the U.S.

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Management's Discussion and Analysis

Acquisition of Specialty Products & Insulation Co. (SPI)

On September 24, 2009, Superior completed its acquisition of the shares of SPI for consideration of approximately 
$142.1  million  (US$132.1  million),  inclusive  of  transaction-related  costs.  SPI  is  a  U.S.  national  distributor  of 
insulation and architectural products in the commercial and industrial markets. The acquisition of SPI further 
diversifies Superior’s Construction Products Distribution segment through SPI’s leading market position in 27 
states, served by its 68 operation centres and 11 primary fabrication facilities. 

On June 28, 2010, Construction Products Distribution completed the acquisition of certain assets of a Western 
Canadian commercial and industrial insulation distributor (the Burnaby Assets) for an aggregate purchase price 
of  $18.1  million  including  transaction  related  costs.  The  assets  acquired  consist  of  three  operating  branches 
in Alberta and British Columbia and allows Construction Products Distribution to expand its commercial and 
industrial distribution business in Canada.

Construction  Products  Distribution  enjoys  considerable  geographical  and  customer  diversification,  servicing 
over  18,000  customers  from  115  distribution  branches.  (See  “Total  Revenues  by  Product  –  2010”  pie  chart.) 
Construction Products Distribution’s 10 largest customers represent approximately 8% of its annual distribution 
sales  with  the  largest  customer  representing  approximately  1%  of  annual  distribution  sales.  Construction 
Products Distribution enjoys a strong position in the distribution markets where it operates, supported by its 
complete  walls,  ceilings,  residential  insulation,  commercial  and  industrial  insulation  product  lines,  and  by  its 
procurement capabilities. (See “Total Revenues by Product – 2010” pie chart)

Total Revenues by Region – 2010

Total Revenues by Product – 2010

17% Prairies 

17% Central/Eastern Canada

9% Residential insulation

8% Steel framing and accessories

6% Stucco, tools and miscellaneous

58% U.S.

38% Commercial and
industrial insulation

8% British Columbia

19% Ceilings

20% Drywall and components

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Sales to commercial and industrial builders and contractors are comprised of Construction Products Distribution’s 
full product line, whereas sales to residential builders and contractors are principally comprised of drywall and 
components, insulation and plaster products. Demand for walls and ceiling construction products is influenced 
by  overall  economic  conditions  with  approximately  56%  of  sales  from  servicing  commercial  new  construction 
and  remodelling  activity,  28%  from  servicing  residential  new  construction  and  remodelling  activity  and  16%  of 
sales from servicing industrial activity. New commercial construction and industrial demand trends have historically 
lagged new residential construction. (See “U.S. and Canadian End-Use Construction Segments” chart.) 

Canadian End-      e Construction Segments (index 1984=100)

200

175

150

125

100

75

50

25

225

200

175

150

125

100

75

50

25

0

84 85 86

87 88 89 90

91 92 93 94 95 96 97 98

99 00 01 02 03 04 05

06 84 07 09 10* 11*

CDN Housing Starts (thousands of units)
*estimate

CDN Non-Residential Construction Footage Put in Place (mmsf)

U.S. End-Use Construction Segments (index 1984=100)

84 85 86

87 88 89 90

91 92 93 94 95 96 97 98

99 00 01 02 03 04 05

06 84 07 09 10* 11*

U.S. Non-Residential Construction Footage Put in Place (mmsf)

U.S. Residential Additions and Alterations (billions $)

U.S. Housing Starts (thousands of units)

U.S. Industrial Construction Footage Put in Place (mmsf)

*estimate

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Management's Discussion and Analysis

Outlook

Superior  expects  Construction  Products  Distribution’s  EBITDA  from  operations  for  2011  to  be  between  $25 
million  and  $35  million.  Construction  Products  Distributions’  previous  outlook  as  provided  in  the  2010  third 
quarter MD&A was $25 million to $40 million. The reduction in the top end of Construction Products Distributions’ 
outlook reflects ongoing uncertainty within end-use markets as major projections continue to change significantly 
from quarter to quarter. Superior’s outlook for 2011 is based on current estimates and market data. Significant 
assumptions underlying its current outlook are:

•  GSD sales revenue from Canada is expected to decline from 2010 levels due to competitive conditions in 
the market. GSD sales revenue from the U.S. is expected to increase from 2010 due to higher pricing and 
the expansion of existing product lines into U.S. branches. C&I sales revenue is expected to increase from 
2010 due to growth in the industrial market and higher pricing as well as contribution from new programs and 
initiatives. Also contributing to the increase is the full year contribution from the acquisition of the Burnaby 
Assets; and

•	 Sales margin for GSD as compared to 2010 is expected to increase slightly due to volume improvement in 
some markets offset in part by competitive pressures. C&I sales margin is expected to be consistent with 
2010 levels.

Construction Products Distribution’s EBITDA from operations of $24.7 million for 2010 was consistent with the 
outlook provided in Superior’s 2010 third quarter MD&A of $18 million to $25 million.

In addition to the Construction Products Distribution segment’s significant assumptions detailed above, refer to 
“Risk Factors to Superior” for a detailed review of the significant business risks affecting Superior’s Construction 
Products Distribution segment. 

Consolidated Capital Expenditure Summary 

(millions of dollars) 

Efficiency, process improvement and growth-related 

Other capital 

Port Edwards conversion project 

Acquisition of Griffith 

Acquisition of the Burnaby Assets 

Acquisition of U.S. refined fuels assets 
Acquisition of SPI (1) 
Other acquisitions 

Earn-out payment on prior acquisition 

Investment in finance leases 

Proceeds on disposition of capital 

Total net capital expenditures 
Capital-equivalent of operating leases (2) 
Total capital including operating leases 

2010 

19.9 

16.9 

– 

36.8 

147.4 

18.1 

– 

– 

5.9 

– 

10.3 

 (2.8) 

215.7 

13.9 

229.6 

2009

22.9

9.9

106.5

139.3

–

–

178.5

142.1

 0.8

0.6

–

(4.8)

456.5

8.2

464.7

(1)  Includes the issuance of $32.6 million of common shares that were issued by way of private placement at a deemed price of $11.63 per 

share.

(2)  Capital-equivalent of operating leases reflects the total dollar value of capital items that have been acquired through operating leases.

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Efficiency, process improvement and growth related expenditures were $19.9 million in 2010 compared to $22.9 
million in 2009. These were principally incurred in relation to Specialty Chemicals’ electrical cell replacement 
programs,  hydrogen  capture  and  purchase  of  rail  cars  and  Construction  Products  Distribution  and  Energy 
Services’ system conversion projects. Other capital expenditures were $16.9 million in 2010 compared to $9.9 
million in the prior year, consisting primarily of required maintenance and general capital. The increase is primarily 
due to maintaining a larger asset base in 2010 due to the acquisitions completed in 2009 and 2010. 

Acquisition  costs  for  2010  totalled  $171.4  million  and  were  comprised  of  the  acquisition  of  Griffith  for  total 
consideration of $147.4 million, as discussed in the review of Energy Services, the acquisition of the Burnaby 
Assets for $18.1 million, as discussed in the review of Construction Products Distribution and the acquisition 
of KW heating oil assets for $4.9 million, as discussed in the review of Energy Services. Also included in other 
acquisitions is the purchase price adjustments associated with acquisitions completed over the past 12-months. 
Acquisition  costs  for  2009  totalled  $320.6  million  and  were  comprised  of  the  acquisition  of  SPI  for  total 
consideration of $142.1 million, as discussed in the review of Construction Products Distribution, the acquisition 
of Sunoco U.S. refined fuels assets for $96.5 million and the acquisition of Griffith U.S. refined fuels assets for 
$82.0 million, as discussed in the review of Energy Services.

During  the  fourth  quarter,  Specialty  Chemicals  invested  $10.3  million  into  capital  assets  related  to  a  finance 
lease arrangement it executed with a customer. The finance lease arrangement is related to capital assets used 
to produce electricity at Specialty Chemicals’ sodium chlorate facility in Chile. The lease contract term is for ten 
years and contains an early termination option for the customer after five years.

Proceeds on the disposal of capital were $2.8 million in 2010 compared to $4.8 million in the prior year. Proceeds 
consisted principally of Energy Services’ surplus tanks and cylinders.

Capital expenditures were funded from a combination of operating cash flow, the issuance of common shares, 
the issuance of convertible unsecured subordinated debentures (“Debentures” includes all series of convertible 
unsecured subordinated debentures) and revolving term bank credit facilities. 

Corporate and Interest Costs

Cash corporate and administrative costs were $11.5 million in 2010, a decrease of $2.1 million from 2009. The 
decrease was primarily related to the one-time benefit of $2.7 million in gains from the early termination of foreign 
currency forward contracts, as well as to reduced short term incentive bonus and long term incentive plan costs 
offset in part by $1.2 million in corporate development activities not eligible for capitalization.

Interest  expense  on  Superior’s  revolving  term  bank  credits  and  term  loans  was  $42.8  million  for  2010,  an 
increase of $24.8 million from $18.0 million incurred in the prior year. Excluding $3.9 million in capitalized interest 
cost related to the Port Edwards expansion, $9.0 million in realized gains on interest rate swaps and the early 
termination of those contracts from 2009 interest expense, the increase in interest expense was due to higher 
average interest rates and higher average debt in 2010 due to funding requirements for acquisitions and net 
working capital.

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Management's Discussion and Analysis

Interest on Superior’s Debentures was $25.3 million for 2010, an increase of $8.5 million from 2009. The increase 
in Debentures is due to the issuance of $172.5 million in 5.75% convertible unsecured subordinated debentures 
during  the  first  quarter  of  2010  and  $150.0  million  in  6.00%  convertible  unsecured  subordinated  debentures 
during the fourth quarter of 2010. The 5.75% debentures mature on June 30, 2017 and the 6.00% debentures 
mature on June 20, 2018.

Income Taxes

Consistent  with  prior  periods,  Superior  recognizes  a  provision  for  income  taxes  for  its  subsidiaries  that  are 
subject  to  current  and  future  income  taxes,  including  United  States  income  tax,  United  States  non-resident 
withholding tax and Chilean income tax. 

Total  income  tax  recovery  for  2010  was  $18.1  million,  comprised  of  $1.0  million  in  cash  income  taxes  and  
$19.1 million in future income tax recoveries, compared to a total income tax expense of $12.7 million in the prior 
year, comprised of $1.1 million in cash income taxes and an $11.6 million future income tax expense. 

Cash  income,  withholding  and  capital  taxes  for  the  year  ended  2010  were  $1.0  million,  consisting  of  cash 
expense in the United States of $0.8 million, withholding taxes of $nil million and capital taxes of $0.2 million 
(2009 – $0.5 million in U.S. cash recoveries, $0.5 million in withholding taxes, and $1.1 million in capital taxes). 
The increase in United States cash income taxes was primarily due to an increase in the amount of U.S. based 
taxable income due to the contribution from acquisitions completed over the last 15 months. 

Future  income  tax  recoveries  for  the  year  ended  2010  totalled  $19.1  million  (2009  –  $11.6  million  future   
income  tax  expense),  resulting  in  a  corresponding  net  future  income  tax  asset  of  $168.4  million  as  at   
December  31,  2010  and  a  net  deferred  credit  of  $247.8  million.  The  change  in  future  income  taxes  and  the 
deferred credit is principally the result of Superior utilizing capital and non-capital losses during 2010 and the 
normal amortization of the deferred credit.

As at December 31, 2010, Superior had the following tax pools available to be used in future years:

Canada 

  Tax basis 

  Non-capital losses 

  Capital losses 

  Canadian scientific research expenditures 

Investment tax credits 

United States 

  Tax basis 

  Capital loss carry-forwards 

  Non-capital losses 

Chile 

  Tax basis 

  Non-capital loss carry-forwards 

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(millions of dollars)

479.4

 15.6

600.3

587.4

172.2

240.9

 46.1

 76.7

 28.6

 27.9

 
 
 
 
 
 
 
 
See  the  audited  consolidated  financial  statements  for  the  year  ended  December  31,  2010  for  a  summary 
of  the  expiration  of  the  non-capital  loss  carry-forwards  and  investment  tax  credits.  Capital  loss  carry-
forwards,  Canadian  scientific  research  expenditures  and  Chilean  non-capital  losses  are  eligible  to  be  carried  
forward indefinitely.

Consolidated Outlook 

Superior expects adjusted cash flow from operations for 2011 to be between $1.40 and $1.75 per share. Superior’s 
previous  outlook  provided  in  the  third  quarter  was  $1.75  million  to  $2.00  per  share.  Superior’s  consolidated 
adjusted operating cash flow outlook is dependent on the operating results of its three operating segments. See 
the discussion of operating results by segment for additional details on Superior’s 2011 guidance. In addition 
to the operating results of Superior’s three operating segments, significant assumptions underlying Superior’s 
current 2011 outlook are:

•  The slow economic recovery in Canada and the United States is expected to continue in 2011;

•  Superior is expected to continue to attract capital and obtain financing on acceptable terms;

•  The foreign currency exchange rate between the Canadian and U.S. dollar is expected to average par in 2011 

on all unhedged foreign currency transactions;

•  Financial and physical counterparties are expected to continue fulfilling their obligations to Superior;

•  Regulatory authorities are not expected to impose any new regulations impacting Superior;

•  Superior’s average interest rate on floating-rate debt is expected to increase modestly throughout 2011;

•  The per share outlooks for 2011 include the impact of Superior’s dividend reinvestment program (DRIP) which 

was restarted effective the payment of the May 2010 dividend; and

•	 U.S. based cash taxes are expected to be minimal in 2011 and have been based on existing statutory income 

tax rates.

Consolidated adjusted operating cash flow for 2010 of $1.29 per share which was slightly lower than Superior’s 
outlook provided in its 2010 third quarter MD&A of $1.30 to $1.50 per share. Refer to Superior’s segments for a 
detailed review of operating results.

In addition to Superior’s significant assumptions detailed above, refer to “Risk Factors to Superior” for a detailed 
review of Superior’s significant business risks. 

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Management's Discussion and Analysis

Liquidity and Capital Resources

Superior’s total and available sources of credit are detailed in the chart below:

Available Credit Facilities 

(millions of dollars) 

Revolving term bank credit facilities (1) 
Term loans (1) 
Accounts receivable sales program 

Total 

As at December 31, 2010

Total 
Amount 

Borrowings 

Letters of 
Credit Issued 

450.0 (2) 
306.3 

90.1 

846.4 

273.9 

306.3 

90.1 

670.3 

28.6 

– 

– 

28.6 

Amount
Available

147.5

–

–

147.5

(1)  Revolving term bank credit facilities and term loan balances are presented before deferred financing fees.
(2)  On January 27, 2010 Superior expanded the secured revolving syndicated bank credit facility to $600 million and subsequently reduced 

the credit facility to $450 million on June 25, 2010; see “Expansion of Superior’s Credit Facility”.

As  at  December  31,  2010,  Superior  had  a  secured  revolving  syndicated  bank  facility  (Credit  Facility)  of   
$450 million with a syndicate of ten banks. The Credit Facility matures on June 28, 2013 and can be expanded 
to $750 million.

Superior’s  Credit  Facility  and  term  loans  before  deferred  financing  fees,  including  $90.1  million  related  to 
Superior’s  accounts  receivable  securitization  program,  totalled  $670.3  million  as  at  December  31,  2010,  a 
decrease  of  $67.8  million  from  December  31,  2009.  The  decrease  in  revolving  term  bank  credits  and  term 
loans  is  predominately  due  to  the  issuance  of  $172.5  million  in  convertible  debentures  on  March  16,  2010, 
issuance of $150.0 million in convertible debentures on December 23, 2010, the issuance of equity during the 
first and second quarters offset in part by the acquisition of Griffith and the Burnaby Assets along with higher net 
working capital requirements. The increase in net working capital is primarily due to higher than normal accounts 
receivable within the Canadian propane distribution business due to delayed invoicing associated with a system 
upgrade (refer to “System Upgrade” for additional details). On June 25, 2010, Superior completed an extension 
of its Credit Facility with ten lenders and reduced the facility from $600 million to $450 million. The Credit Facility 
matures on June 28, 2013 and can be expanded up to $750 million. See “Summary of Cash Flows” for details 
on Superior’s sources and uses of cash. 

As at December 31, 2010, Debentures before deferred issue costs issued by Superior totalled $639.6 million, 
$322.9  million  higher  than  the  balance  as  at  December  31,  2009.  The  increase  in  Debentures  is  due  to  the 
issuance of $172.5 million in 5.75% convertible unsecured subordinated debentures during the first quarter and 
$150.0 million in 6.00% convertible unsecured subordinated debentures during the fourth quarter.

As at December 31, 2010, $147.5 million was available under the Credit Facility and accounts receivable sales 
program, which is considered sufficient to meet Superior’s net working capital requirements and expected capital 
expenditures. Principal covenants are described in “Contractual Obligations and Other Commitments.” 

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Consolidated net working capital was $303.9 million as at December 31, 2010, an increase of $120.1 million from 
net working capital of $183.8 million as at December 31, 2009. The increase in net working capital was primarily 
due to delayed invoicing and cash collections associated with the system upgrade completed in the second 
quarter  at  Canadian  propane  distribution  which  contributed  approximately  $100  million  of  the  net  working 
capital increase (refer to “System Upgrade” for additional details). Also contributing to the increase was higher 
net working capital requirements at U.S. refined fuels due to the acquisition of Griffith and higher net working 
capital at Specialty Chemicals due to lower payables associated with the Port Edwards conversion which was 
completed  during  the  fourth  quarter  of  2009.  Superior’s  net  working  capital  requirements  are  financed  from 
revolving term bank credit facilities and by proceeds raised from a trade accounts receivable sales program.

In May 2010, Superior reestablished its DRIP, commencing with the payment of the May 2010 dividend. The DRIP 
provides shareholders with the opportunity to reinvest their cash dividends at a 5% discount to the market price 
of Superior’s shares. Proceeds received from the DRIP were $17.2 million for 2010 and $nil million for 2009.

Expansion of Superior’s Credit Facility

On January 27, 2010, Superior and its subsidiaries, Superior LP and Superior Plus U.S. Holdings Inc., completed 
an expansion of the Credit Facility from $570 million to $600 million. The Credit Facility was subsequently reduced 
to $450 million on June 25, 2010, as noted above. In addition, certain debt definitions used in the calculation 
of Superior’s financial covenant ratios in the Credit Facility have been amended, together with corresponding 
amendments  to  the  related  financial  covenant  ratios.  The  previous  consolidated  senior  debt  coverage  ratio 
requirement has been replaced with a Consolidated Secured Debt (as defined in the Credit Facility) coverage 
ratio  requirement.  The  new  definition  of  Consolidated  Secured  Debt  under  the  Credit  Facility  excludes  the   
$150 million of senior unsecured debentures of Superior Plus LP issued on October 27, 2009, which are included 
in the calculation of Consolidated Debt for the purposes of the Consolidated Debt coverage ratio requirement. 

As a result of the new definition of Consolidated Secured Debt, Superior must maintain a Consolidated Secured 
Debt to Compliance EBITDA ratio of not more than 3.0 to 1.0 compared to the previous senior debt to Compliance 
EBITDA  ratio  of  3.5  to  1.0.  Superior’s  Consolidated  Debt,  excluding  convertible  unsecured  subordinated 
debentures, to Compliance EBITDA coverage ratio requirement for compliance purposes is unchanged at not 
more than 5.0 to 1.0. Effective March 25, 2010, Superior and Superior LP amended certain financial covenant 
ratios in their U.S. Note Purchase Agreement dated October 29, 2003 (Note Agreement) to make them consistent 
with the financial covenant ratios under their existing Credit Facility other than the exclusion of any borrowings 
from  the  accounts  receivable  securitization  program  from  the  calculation  of  Consolidated  Secured  Debt  for 
purposes of the Consolidated Secured Debt to Compliance EBITDA ratio calculation.

At  December  31,  2010,  the  Consolidated  Secured  Debt  to  Compliance  EBITDA  ratio  when  calculated  in 
accordance with Superior’s Credit Facility was 2.4 to 1.0 (December 31, 2009 – 2.2 to 1.0) and the Consolidated 
Debt to Compliance EBITDA ratio when calculated in accordance with Superior’s Credit Facility was 3.1 to 1.0 
(December 31, 2009 – 2.8 to 1.0). As noted above for both of these Debentures are not considered. These ratios 
are within the requirements contained in Superior’s debt covenants, which restrict its ability to pay dividends. In 
accordance with Superior’s Credit Facility, Superior must maintain a Consolidated Secured Debt to Compliance 
EBITDA ratio of not more than 3.0 to 1.0 and not more than 3.5 to 1.0 as a result of acquisitions. In addition, 
Superior must maintain a Consolidated Debt to Compliance EBITDA ratio of not more than 5.0 to 1.0, excluding 
convertible unsecured subordinated debentures. Distributions (including payments to Debenture holders) cannot 
exceed Compliance EBITDA less cash income taxes, plus $35.0 million on a trailing 12-month rolling basis. 

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Management's Discussion and Analysis

Superior  has  entered  into  an  agreement  to  sell,  with  limited  recourse,  certain  accounts  receivable  on  a   
30-day revolving basis to an entity sponsored by a Canadian chartered bank to finance a portion of its working 
capital requirements, which represents an off-balance-sheet obligation. The receivables are sold at a discount 
to  face  value  based  on  prevailing  money  market  rates.  As  at  December  31,  2010,  proceeds  of  $90.1  million  
(December 31, 2009 – $92.7 million) had been raised from this program and were used to repay revolving term 
bank debt (See Note 4 to the Consolidated Financial Statements). Superior is able to adjust the size of the sales 
program on a seasonal basis in order to match the fluctuations of its accounts receivable funding requirements. 
This program requires Superior to maintain a minimum secured credit rating of BB. Also Superior is required to 
maintain certain collection performance standards and due to accounts receivable collection issues associated 
with a system upgrade at Energy Services those performance standards were not met as at December 31, 2010. 
Superior has received a waiver related to certain collection performance standards from the accounts receivable 
securitization lenders and expects the issue to be resolved in due course. Superior’s liquidity is not expected to 
be impacted by the collections issue and credit capacity is considered sufficient to meet net working capital and 
expected capital expenditure funding requirements. Effective July 2, 2010, Superior extended the maturity of its 
accounts receivable securitization program until June 29, 2011.

On  January  20,  2010,  DBRS  confirmed  Superior  LP’s  senior  secured  notes  and  senior  unsecured  debenture 
ratings at BBB(low) and BB(high), respectively, both with stable trends. On July 29, 2010, Standard and Poor’s 
confirmed that Superior LP’s senior secured long-term debt credit rating at BBB- and its senior unsecured rating 
at BB-, Superior’s corporate credit rating was revised to BB (stable) from BB+(negative watch). On September 
9, 2010, DBRS confirmed Superior LP’s senior secured long-term debt credit rating at BBB(low) and its senior 
unsecured rating at BB(high), but changed the trend of both from stable to negative.

Contractual Obligations and Other Commitments

(millions of dollars) 

Revolving term bank credits 
  and term loans 

Debentures 

Operating lease and 
  capital commitments (2) 
Cdn$ equivalent of US$ foreign currency 

Notes (1) 

Total 

2011 

2012-2013 

2014-2015 

Thereafter

Payments Due In

9 

10 

580.2 

641.4 

19 (i) 

215.3 

32.2 

– 

53.8 

5.4 

338.4 

174.9 

59.6 

144.0 

150.0

322.5

80.7 

46.7 

34.1

forward purchase contracts 

13 

5.4 

– 

US$ foreign currency forward 
  sales contracts (US$) 

Euro€ foreign currency forward sales 
  contracts (US$) 

Fixed-price electricity purchase commitments 

Natural gas, propane, butane, heating oil, and 
  electricity purchase commitments (3) (4) 
Future employee benefits (5) 
Total contractual obligations 

13 

499.0 

162.5 

288.5 

13 

13 

13 

12 

0.5 

130.3 

74.8 

20.5 

2,167.4 

0.5 

24.1 

59.5 

5.9 

344.0 

– 

35.4 

15.3 

12.0 

945.2 

– 

48.0 

– 

35.4 

– 

2.6 

–

–

–

35.4

–

–

336.3 

542.0

(1)  Notes to the Consolidated Financial Statements.
(2)  Operating lease and capital commitments together with the accounts receivable sales program comprise Superior’s off balance sheet 

obligations.

(3)  Superior, with respect to its natural gas and propane commitments, is similarly committed to long-term natural gas and propane customer 

sales commitments.

(4)  Does not include the impact of financial derivatives. See Note 13 to the Consolidated Financial Statements. 
(5)  Does not include Energy Services’ or Specialty Chemical defined benefit pension asset.

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Revolving  term  bank  credits  and  term  loans  are  secured  by  a  general  charge  over  the  assets  of  Superior   
and  certain  of  its  subsidiaries.  As  at  December  31,  2010,  Superior’s  senior  debt  to  bank  Compliance   
EBITDA  ratio  (see  Compliance  EBITDA  in  “Non-GAAP  Financial  Measures”)  was  3.0  to  1.0  after  taking  into 
account  the  impact  of  the  off-balance  sheet  receivable  sales  program  and  the  impact  of  cash  on  hand   
(December 31, 2009 – 2.7 to 1.0). 

Debentures are obligations of Superior and consist of $174.9 million in Series I, 5.75% Debentures maturing on 
December 31, 2012, $75.0 million in Series I, 5.85% Debentures maturing on October 31, 2015, $69.0 million in 
Series I, 7.50% Debentures maturing on December 31, 2014, $172.5 million in 5.75% Debentures maturing on 
June 30, 2017 and $150.0 million in Debentures maturing on June 30, 2018. The 5.75% Series I, 5.85% Series I, 
7.50%, 5.75% and 6.00% Debentures are convertible at the option of the holder into common shares at $36.00, 
$31.25, $13.10, $19.00 and $15.10 per common share, respectively. Superior may elect to satisfy interest and 
principal Debenture obligations by the issuance of common shares or cash.

As  at  December  31,  2010,  approximately  47%  of  Superior’s  revolving  term  bank  credits  and  term  loans  and 
Debenture obligations were not repayable for at least five years and approximately 72% of Superior’s total debt 
obligations (including accounts receivable sales program) are subject to fixed interest rates. Superior’s policy is 
to target a fixed-to-floating interest rate profile of approximately 50%.

Operating leases consist of rail cars, distribution/delivery fleet, other vehicles, premises and other equipment. 
Rail car leases at December 31, 2010 comprised 17% (2009 – 19%) of total operating lease commitments and 
are used to transport Specialty Chemicals’ finished product to its customers’ locations and by Energy Services 
to  transport  propane  from  supply  sources  to  its  branch  distribution  locations.  Distribution/delivery  operating 
leases at December 31, 2010 comprised 34% (2009 – 28%) of total operating lease commitments and are used 
by Energy Services and Construction Products Distribution to deliver product to customers.

Natural gas and propane fixed-price supply commitments are used to resource similar volume and term fixed-
price  sales  commitments  to  customers  of  Energy  Services.  Specialty  Chemicals  has  entered  into  fixed-price 
electricity  contracts  for  a  term  of  up  to  seven  years,  representing  100%  of  its  annual  power  requirements  in 
deregulated jurisdictions. 

Superior’s operating lease and capital commitments, natural gas, propane and electricity purchase commitments 
and  future  employee  benefits  are  normal  course  operating  commitments.  Superior  expects  to  fund  these 
commitments through a combination of cash flow from operations, proceeds on revolving term bank credits and 
proceeds on the issuance of common share equity.

At December 31, 2010, Superior had an estimated defined benefit pension solvency deficiency of approximately 
$21.5 million (December 31, 2009 – $23.7 million) and a going concern solvency deficiency of approximately $13.6 
million (December 31, 2009 – $17.7 million). Funding requirements required by applicable pension legislation 
are based upon going concern and solvency actuarial assumptions. These assumptions differ from the going 
concern actuarial assumptions used in Superior’s financial statements. Superior has sufficient liquidity through 
existing revolving term bank credits and anticipated future operating cash flow to fund this deficiency over the 
prescribed funding period. 

In the normal course of business, Superior is subject to lawsuits and claims. Superior believes the resolution 
of these matters will not have a material adverse effect, individually or in the aggregate, on Superior’s liquidity, 
consolidated financial position or results of operations. Superior records costs as they are incurred or when they 
become determinable. 

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Management's Discussion and Analysis

Shareholders’ Capital

The  weighted  average  number  of  common  shares  outstanding  was  105.6  million  in  2010  compared  to  91.0 
million in 2009, an increase of 16% due to the issuance of 7,771,701 common shares during the year and the 
resulting impact on weighted average number of shares outstanding. The following table provides a detailed 
summary of the common shares issued over the last 12 months: 

Closing Date 

Issuance Price 
 per Share 

Issued Number
of Common
 Shares (Millions)

As at December 31, 2009 

Issuance of common shares to partially finance the 
  acquisition of Griffith Holdings Inc. 

Issuance of common shares to partially finance the
  acquisition of the Burnaby Assets 

Issuance of common shares under 
  Superior’s DRIP 

As at December 31, 2010 

February 10, 2010 

$  13.85 

June 28, 2010 

$  13.27 

June 15, 2010 through
December 15, 2010 

$  11.49 

 99.9

 5.0

 1.2

 1.6

 107.7

The quoted market value of Superior’s share capital and debentures was $1,193.2 million and $629.5 million, 
respectively, based on closing prices on December 31, 2010 on the Toronto Stock Exchange.

As at December 31, 2010 and December 31, 2009, the following common shares and securities convertible into 
common shares were outstanding: 

February 28, 2011 

December 31, 2010 

December 31, 2009

(millions) 

Common shares outstanding (1) 
5.75% Debentures (2) 
5.85% Debentures (3) 
7.50% Debentures (4) 
5.75% Debentures (5) 
6.00% Debentures (6) 
Shares outstanding and issuable
  upon conversion of Debentures 

Convertible 
Securities 

  Convertible 
Securities 

Shares 

  Convertible
Securities 

Shares 

$  174.9  

$  75.0 

$  69.0 

$  172.5 

$  150.0 

108.0 

4.9 

2.4 

5.3 

9.1 

9.9 

139.6 

$  174.9  

$ 

$ 

75.0 

69.0 

$  172.5 

$  150.0 

107.7 

4.9 

2.4 

5.3 

9.1 

9.9 

139.3 

$  174.9  

$ 

$ 

75.0 

69.0 

– 

– 

Shares

99.9 

4.9

2.4

5.3

–

–

112.5

(1)  Common shares outstanding as at February 28, 2011, includes 290,975 common shares issued under Superior’s DRIP program.
(2)  Convertible at $36.00 per share.
(3)  Convertible at $31.25 per share.
(4)  Convertible at $13.10 per share.
(5)  Convertible at $19.00 per share.
(6)  Convertible at $15.10 per share.

Dividends Paid to Shareholders

Superior’s  dividends  paid  to  its  shareholders  are  dependent  on  its  cash  flow  from  operating  activities  with 
consideration for changes in working capital requirements, investing activities and financing activities of Superior. 
See “Summary of Adjusted Operating Cash Flow” and “Summary of Cash Flows” for additional details on the 
sources and uses of Superior’s cash flow. 

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Dividends  paid  to  shareholders  for  2010  were  $171.2  million  (before  DRIP  proceeds  of  $17.2  million)  or   
$1.62  per  share  compared  to  $148.2  million  or  $1.62  per  share  in  2009.  The  increase  in  dividends  paid  to 
shareholders over the prior year resulted from the issuance of approximately 7.8 million shares over the course 
of the year to partially finance acquisitions and the DRIP program. Superior has revised its dividend to $0.10 per 
share per month or $1.20 per share on an annualized basis from the prior level of $0.135 per share per month or 
$1.62 per share on an annualized basis effective with Superior’s March 2011 dividend.

For  income  tax  purposes,  dividends  paid  in  2010  of  $1.62  per  share  are  classified  as  eligible  dividends  for 
Canadian  income  tax  purposes.  A  summary  of  cash  dividends  since  inception  and  related  tax  information  is 
posted under the “Investor Information” section of Superior’s website at www.superiorplus.com.

Superior’s primary sources and uses of cash are detailed below:

Summary of Cash Flows (1) (millions of dollars) 

Cash flows from operating activities 

Investing activities: 
  Purchase of property, plant and equipment (2) 
  Proceeds on disposal of property, plant and equipment 

Investment in finance leases 

  Acquisition of Griffith 

  Acquisition of the Burnaby Assets 

  Acquisition of SPI 

  Acquisition of U.S. refined fuels assets 

  Other acquisitions 

  Earn-out payment on prior acquisition 

Cash flows used in investing activities 

Financing activities:

  Dividends to shareholders 

  Proceeds from dividend reinvestment plan 

  Revolving term bank credits and term loans 

Issuance of 6.00% convertible debentures 

Issuance of 5.75% convertible debentures 

Issuance of 7.5% convertible debentures 

Issuance of 8.25% senior unsecured debentures 

Issuance of common shares 

  Net proceeds (repayment) of accounts receivable securitization program 

  Realized gain on financial instruments 

  Other 

Cash flows from financing activities 

Effect of translation of foreign denominated cash and cash equivalents 

Net (decrease) increase in cash and cash equivalents 

Cash and cash equivalents, beginning of period 

Cash and cash equivalents, end of period 

(1)  See the Consolidated Statements of Cash Flows for additional details. 
(2)  See “Consolidated Capital Expenditure Summary” for additional details.

2010 

12.2 

(36.8) 

2.8 

(10.3) 

(147.4) 

(18.1) 

– 

– 

(5.9) 

– 

(215.7) 

(171.2) 

17.2 

(49.0) 

144.4 

165.6 

– 

– 

82.5 

(2.6) 

– 

1.3 

188.2 

(0.1) 

(15.4) 

24.3 

8.9 

2009

192.6

(139.3)

4.8

–

–

–

(109.5)

(178.5)

(0.8)

(0.6)

(423.9)

(148.2)

–

63.1

–

–

65.8

147.0

97.8

(7.3)

7.7

14.9

240.8

(1.3)

8.2

16.1

24.3

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Management's Discussion and Analysis

Financial Instruments – Risk Management

Derivative and non-financial derivatives are used by Superior to manage its exposure to fluctuations in foreign 
currency exchange rates, interest rates and commodity prices. Superior assesses the inherent risks of these 
instruments  by  grouping  derivative  and  non-financial  derivatives  related  to  the  exposures  these  instruments 
mitigate. Superior’s policy is not to use derivative or non-financial derivative instruments for speculative purposes. 
Superior does not formally designate its derivatives as hedges and, as a result, Superior does not apply hedge 
accounting and is required to designate its derivatives and non-financial derivatives as held for trading.

Effective 2008, Energy Services entered into natural gas financial swaps primarily with Macquarie Cook Energy 
Canada Ltd. (formerly, Constellation Energy Commodities Group Inc.) for distributor-billed natural gas business 
in Canada to manage its economic exposure of providing fixed-price natural gas to its customers. Additionally, 
Energy Services maintains its natural gas swap positions with seven additional counterparties. Energy Services 
monitors  its  fixed-price  natural  gas  positions  on  a  daily  basis  to  evaluate  compliance  with  established  risk 
management policies. Superior maintains a substantially balanced fixed-price natural gas position in relation to 
its customer supply commitments. 

Energy Services entered into electricity financial swaps with three counterparties to manage the economic exposure 
of providing fixed-price electricity to its customers. Energy Services monitors its fixed-price electricity positions 
on a daily basis to evaluate compliance with established risk management policies. Energy Services maintains a 
substantially balanced fixed-price electricity position in relation to its customer supply commitments. 

Energy  Services  entered  into  various  propane  forward  purchase  and  sale  agreements  with  more  than  20 
counterparties to manage the economic exposure of its wholesale customer supply contracts. Energy Services 
monitors  its  fixed-price  propane  positions  on  a  daily  basis  to  monitor  compliance  with  established  risk 
management policies. Energy Services maintains a substantially balanced fixed-price propane gas position in 
relation to its wholesale customer supply commitments. 

Specialty  Chemicals  has  entered  into  fixed-price  electricity  purchase  agreements  to  manage  the  economic 
exposure  of  certain  of  its  chemical  facilities  to  changes  in  the  market  price  of  electricity,  in  markets  where   
the price of electricity is not fixed. Substantially all of the fair value with respect to these agreements is with a 
single counterparty. 

Superior,  on  behalf  of  its  operating  segments,  entered  into  foreign  currency  forward  contracts  with  12 
counterparties to manage the economic exposure of Superior’s operations to movements in foreign currency 
exchange  rates.  Energy  Services  contracts  a  portion  of  its  fixed-price  natural  gas,  propane  and  heating  oil 
purchases and sales in U.S. dollars and enters into forward U.S.-dollar purchase contracts to create an effective 
Canadian-dollar fixed-price purchase cost. Specialty Chemicals enters into U.S.-dollar forward sales contracts 
on an ongoing basis to mitigate the impact of foreign exchange fluctuations on sales margins on production from 
its Canadian plants that is sold in U.S. dollars. Interest expense on Superior’s U.S.-dollar debt is also used to 
mitigate the impact of foreign exchange fluctuations. 

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As at December 31, 2010, Energy Services had hedged over 100% of its U.S. dollar natural gas and propane 
purchase (sales) obligations for 2011 and had hedged approximately 99% and 97% of its estimated U.S. dollar 
exposure for 2011 and 2012. Specialty Chemicals had hedged approximately 61% and 49% of its estimated U.S. 
dollar exposure for 2011 and 2012, respectively. Construction Products Distribution had hedged approximately 
84% and 85& of its exposure for 2011 and 2012, respectively. The estimated sensitivity on adjusted operating 
cash flow for Superior, including divisional U.S. exposures and the impact on U.S.-denominated debt with respect 
to a $0.01 change in the Canadian to United States exchange rate for 2011 is $0.7 million, respectively after 
giving effect to United States forward contracts for 2011, as shown in the table below. Superior’s sensitivities 
and guidance are based on an anticipated average Canadian to U.S. dollar foreign currency exchange rate for 
2011 of par.

(US$ millions except exchange rates) 

2011 

2012 

2013 

2014 

2016 and
2015  Thereafter 

Energy Services – US$ forward purchases (1) 
Energy Services – US$ forward 
  purchases (sales) 

Construction Products Distribution – 
  US$ forward sales 

Specialty Chemicals – US$ forward sales 

Net US$ forward sales 

(5.4) 

– 

– 

44.0 

44.0 

44.0 

18.0 

100.5 

157.1 

24.0 

80.5 

24.0 

72.0 

148.5 

140.0 

Energy Services – Average US$ 

forward purchase rate (1) 

Energy Services – Average US$ 

forward sales rate 

Construction Products Distribution – 
  Average US$ forward sales rate 

Specialty Chemicals – US$ forward sales rate 

Net average external US$/Cdn$ exchange rate 

Specialty Chemicals – Euro forward sales 

Specialty Chemicals – Average Euro 

forward sales rate 

1.11 

– 

– 

1.06 

1.06 

1.06 

1.06 

1.14 

1.11 

0.3 

1.58 

1.06 

1.08 

1.07 

– 

– 

1.07 
1.07 

1.07 

– 

– 

– 

– 

– 

48.0 

48.0 

– 

– 

– 
1.07 

1.07 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 
– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 
– 

– 

– 

– 

Total

(5.4)

132.0

66.0

301.0

493.6

1.11

1.06

1.06
1.10

1.09

0.3

1.58

(1)  Energy services is now sourcing its fixed-price natural gas requirements in Canadian dollars, as such, it will no longer be required to use 

U.S.-dollar forward contracts to fix its Canadian-dollar exposure.

Superior manages its overall liquidity risk in relation to its general funding requirements by utilizing a mix of short-
term and longer-term debt instruments. Superior reviews it mix of short-term and longer-term debt instruments 
on an ongoing basis to ensure it is able to meet its liquidity requirements. 

Superior  has  interest  rate  swaps  with  four  counterparties  to  manage  the  interest  rate  mix  of  its  total  debt 
 portfolio and related overall cost of borrowing. Superior manages its overall liquidity risk in relation to its general 
funding  requirements  by  utilizing  a  mix  of  short-term  and  longer-term  maturity  debt  instruments.  Superior 
reviews its mix of short-term and longer-term debt instruments on an ongoing basis to ensure it is able to meet 
its liquidity requirements. 

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Management's Discussion and Analysis

Superior utilizes a variety of counterparties in relation to its derivative and non-financial derivative instruments in 
order to mitigate its counterparty risk. Superior assesses the credit-worthiness of its significant counterparties 
at the inception and throughout the term of a contract. Superior is also exposed to customer credit risk. Energy 
Services and Construction Products Distribution deal with a large number of small customers, thereby reducing 
this risk. Specialty Chemicals, due to the nature of its operations, sells its products to a relatively small number 
of customers. Specialty Chemicals mitigates its customer credit risk by actively monitoring the overall credit-
worthiness  of  its  customers.  Energy  Services  fixed-price  energy  services  business  has  minimal  exposure  to 
customer credit risk as local natural gas and electricity distribution utilities have been mandated, for a nominal 
fee, to provide invoicing, collection and the assumption of bad debts risk for residential and small commercial 
customers.  The  fixed-price  energy  services  segment  actively  monitors  the  credit-worthiness  of  its  direct  bill 
industrial customers. All of Superior’s business segments have credit risk policies in place in order to minimize 
credit exposures.

For additional details on Superior’s derivative financial instruments, including the amount and classification of 
gains and losses recorded in Superior’s Consolidated Financial Statements, and summary of fair values, notional 
balances,  effective  rates  and  terms,  and  significant  assumptions  used  in  the  calculation  of  the  fair  value  of 
Superior’s financial instruments, see Note 13 to the Consolidated Financial Statements. 

Sensitivity Analysis

Superior’s estimated cash flow sensitivity in 2010 to the following changes is provided below:

Change 

Change 

Energy Services 

Change in propane sales margin 

Change in propane sales volume 

Change in U.S. refined fuels sales margin 

Change in U.S. refined fuels sales volume 

Change in natural gas sales margin 

Change in natural gas sales volume 

Specialty Chemicals 

Change in sales price 

Change in sales volume 

Construction Products Distribution 

Change in sales margin 

Change in sales volume 

Corporate
Change in Cdn$/US$ exchange rate (1) 
Corporate change in interest rates 

$0.005/litre 

50 million litres 

$0.005/litre 

85 million litres 

$0.02/GJ 

2 million GJ 

$10.00/tonne 

15,000 metric tonnes 

1% point change in average 
gross margin 

5% change in sales volume 

$0.01 

0.5% 

4% 

4% 

 6% 

 5% 

2% 

7% 

2% 

2% 

4% 

5% 

1% 

17% 

Impact on
Adjusted 
Operating
Cash Flow 

$6.2 million 

$6.5 million 

$8.5 million 

$6.0 million 

$0.5 million 

$1.6 million 

$7.4 million 

$3.8 million 

$6.6 million 

$4.4 million 

$0.1 million 

$1.4 million 

Per Share 

$0.06

$0.06

 $0.08

 $0.06

$0.01

$0.02

$0.07

$0.04

$0.06

$0.04

$nil

$0.01

(1)  After giving effect to US$ forward sales contracts for 2010. See “Financial Instruments – Risk Management”.

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Critical Accounting Estimates

Superior’s  significant  accounting  policies  are  contained  in  Note  2  to  the  Consolidated  Financial  Statements. 
Certain of these policies involve critical accounting estimates because they require Superior to make particularly 
subjective  or  complex  judgments  about  matters  that  are  inherently  uncertain  and  because  of  the  likelihood 
that materially different amounts could be reported under different conditions or using different assumptions. 
Superior constantly evaluates these estimates and assumptions.

Allowance for Doubtful Accounts

Superior  expects  that  a  certain  portion  of  required  customer  payments  will  not  be  made  and  maintains  an 
allowance  for  these  doubtful  accounts.  This  allowance  is  based  on  Superior’s  estimate  of  the  likelihood  of 
recovering its accounts receivable. It incorporates current and expected collection trends. If economic conditions 
change,  actual  results  or  specific  industry  trends  differ  from  Superior’s  expectations,  Superior  will  adjust  its 
allowance for doubtful accounts and its bad debts expense accordingly.

Employee Future Benefits

The  accrued  benefit  obligation  is  determined  by  independent  actuaries  using  the  projected  benefit  method 
prorated on service and based on management’s best economic and demographic estimates. The benefit relates 
to Superior’s defined benefit plans. The expected return on plan assets is determined by considering long-term 
historical returns, future estimates of long-term investment returns and asset allocations.

Asset Impairment

Superior  reviews  long-lived  assets  and  intangible  assets  with  finite  lives  whenever  events  or  changes  in 
circumstances indicate that the carrying amounts of such assets may not be fully recoverable. Determination of 
recoverability is based on an estimate of undiscounted future cash flows, and measurement of an impairment 
loss is based on the fair value of the assets.

Goodwill  is  not  amortized,  but  is  assessed  for  impairment  at  the  reporting  unit  level  annually,  or  sooner  if   
events  or  changes  in  circumstances  indicate  that  the  carrying  amount  could  exceed  fair  value.  Goodwill  is 
assessed for impairment using a two-step approach, with the first step being to assess whether the fair value 
of the reporting unit to which the goodwill is assigned is less than its carrying value. If this is the case, a second 
impairment test is performed which requires a comparison of the fair value of goodwill to its carrying amount. If 
fair value is less than the carrying value, goodwill is considered to be impaired and an impairment charge would 
be recognized immediately. 

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Management's Discussion and Analysis

Valuation of Derivatives and Non-Financial Derivatives

The valuation of derivatives and non-financial derivatives is determined by reference to quoted bid or asking prices, 
as appropriate, in the most advantageous active market for that instrument to which Superior has immediate 
access. Where bid and ask prices are unavailable, Superior uses the closing price of the most recent transaction 
of the instrument. In the absence of an active market, Superior determines fair value based on prevailing market 
rates (bid and ask prices, as appropriate) for instruments with similar characteristics and risk profiles or internal 
or external valuation models, such as discounted cash flow analysis, using observable market-based inputs. 

Fair values determined using valuation models require the use of assumptions concerning the amount and timing 
of estimated future cash flows and discount rates. In determining these assumptions, Superior looks primarily to 
external readily observable market inputs including interest rate yield curves, currency rates, and price and rate 
volatilities as applicable. With respect to the valuation of Specialty Chemicals’ fixed-price electricity agreements, 
Superior  makes  assumptions  about  the  long-term  price  of  electricity  in  electricity  markets  for  which  active 
market information is not available. This assumption has a material impact on the fair value of these agreements. 
Any changes in the fair values of financial instruments classified or designated as held-for-trading are measured 
at fair value and are recognized in net income.

Future Accounting Changes

International Financial Reporting Standards (IFRS)

The Accounting Standards Board of Canada (AcSB) has announced plans that will require the convergence of 
GAAP  with  IFRS  for  publicly  accountable  enterprises,  including  Superior.  The  changeover  date  from  GAAP  to 
IFRS is for annual and interim financial statements relating to fiscal years beginning on or after January 1, 2011.

During  2008,  Superior  formed  an  IFRS  project  team  to  develop  an  IFRS  transition  plan.  Superior’s  approach  
was  to  assess  and  coordinate  ongoing  training  requirements  in  conjunction  with  the  development  of  a 
comprehensive diagnostic/planning document throughout the first, second and third quarters of 2009. Superior’s 
diagnostic  plan  was  substantially  completed  in  the  fourth  quarter  of  2009  and  includes  the  assessment  of 
differences between GAAP and IFRS, options available under IFRS, potential system requirements as a result 
of the adoption of IFRS, and the impact on internal controls and other business activities. Superior continues to 
execute its detailed IFRS transition plan and remains on-track to issue its IFRS-based financial statements for 
the period ended March 31, 2011.

The  initial  adoption  of  IFRS  has  required  Superior  to  review  each  of  its  accounting  policies  and  determine 
whether  or  not  a  change  is  required  or  permitted  under  IFRS  and  whether  any  amended  policy  is  required 
to be applied on a retrospective or prospective basis. This review was performed in accordance with IFRS 1  
First-time Adoption of International Financial Reporting Standards which provides guidance for initial adoption, 
policy choice option and exemptions available.

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The table below summarizes some of the choices available concerning certain exemptions from retrospective 
application of IFRS standards at the time of changeover that are provided by IFRS 1. Superior’s intentions upon 
transition as at January 1, 2010 are summarized below:

Optional Exemption

Business combinations

Fair value or revaluation as 
deemed cost

Employee benefits

Cumulative translation differences

Share-based payment 
transactions

Leases

Decommissioning liabilities 
included in the cost of property, 
plant and equipment

Exemption and Intention

Under this exemption, Superior may elect not to apply IFRS 3 Business Combinations 
retrospectively  to  prior  business  combinations.  This  standard  may  be  applied 
prospectively from the date of the opening IFRS balance sheet. Superior intends to 
use this exemption upon transition to IFRS.

This exemption allows Superior to initially measure an item of property, plant and 
equipment  upon  transition  to  IFRS  at  fair  value  or  a  previous  GAAP  valuation 
method  such  as  historical  cost.  Superior  intends  to  utilize  this  exemption  to  the 
extent possible upon transition to IFRS.

This exemption permits Superior to reset the cumulative actuarial gains and losses 
to  zero  by  recognizing  the  full  amount  in  retained  earnings  of  the  opening  IFRS 
balance sheet. Superior intends to use this exemption upon transition to IFRS. The 
financial statement impact upon transition to IFRS is an estimated decrease in the 
accrued  pension  asset  of  approximately  $20  million  and  an  increase  in  opening 
deficit of approximately $20 million.

This exemption permits Superior to reset the cumulative translation differences to 
zero by recognizing the full amount in retained earnings of the opening IFRS balance 
sheet. Superior intends to use this exemption upon transition to IFRS. The financial 
statement impact upon transition to IFRS is an estimated decrease in accumulated 
other comprehensive loss of approximately $23 million and a decrease in opening 
deficit of approximately $23 million.

A  first-time  adopter  is  encouraged,  but  not  required,  to  apply  IFRS  2  Shared-
Based Payment to equity instruments that were granted after November 7, 2002 
and vested before the later of the date of transition to IFRS and January 1, 2005. 
Superior  intends  to  apply  this  exemption  upon  transition  to  IFRS  and  will  apply 
IFRS 2 on a prospective basis.

This exemption permits Superior to comply with IFRS Interpretations Committee 
(IFRIC) 4 Determining whether an Arrangement contains a Lease on a prospective 
basis to all outstanding arrangements as at the date of transition to IFRS. Superior 
intends to use this exemption upon transition to IFRS and will apply IFRIC 4 on a 
prospective basis.

This exemption permits Superior not to comply with IFRIC 1 Changes in Existing 
Decommissioning, Restoration and Similar Liabilities, which requires changes in a 
decommissioning, restoration or similar liability to be applied retrospectively and 
to be added to or deducted from the cost of the asset to which it relates. Superior 
intends to use this exemption upon transition to IFRS.

In  addition  to  the  optional  exemptions  under  IFRS  1,  Superior  has  applied  the  mandatory  exceptions  to 
retrospectively applying the following IFRS standards: Derecognizing of financial assets and financial liabilities, 
Hedge accounting, Estimates and Non-controlling interests. 

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Management's Discussion and Analysis

At this time, Superior is able to reasonably estimate the impact that the adoption of IFRS may have on its opening 
January 1, 2010 IFRS balance sheet based on IFRS standards currently effective. Superior’s assessments of the 
areas which are expected to have a significant impact upon adoption of IFRS are summarized in the table below 
but should not be viewed as all-encompassing.

Standards
International 
Accounting 
Standards (IAS) 
16 Property, plant 
and equipment

Comparison between  
IFRS and GAAP
Componentization

IFRS: Property, plant and 
equipment have to be 
recorded and amortized based 
on material components.

GAAP: Component 
identification rules are  
less stringent. 

Estimated financial  
impact on Superior’s 
January 1, 2010 opening 
IFRS balance sheet
Componentization

The expected impact 
upon transition to IFRS is 
an estimated decrease in 
accumulated amortization of 
various property, plant and 
equipment components of 
approximately $37 million and 
a decrease in opening deficit 
of approximately $37 million.

 Findings
Componentization

Superior has identified several 
new material component 
categories under IAS 16. This 
will result in reclassification 
of some property, plant and 
equipment into the new 
categories. This will result in 
changes to the useful lives of 
some components of property, 
plant and equipment.  

Major inspections and 
overhauls

Major inspections and 
overhauls

Major inspections  
and overhauls

IFRS: Costs related to major 
inspections and overhauls 
required at regular intervals 
over the life of an item of 
property, plant and equipment 
are capitalized if the 
recognition criteria are met.

GAAP: Only costs meeting 
the criteria to be classified as 
betterment are capitalized.

IAS 39 
Derecognizing 
Financial Assets 
and Financial 
Liabilities

IFRS: Various criteria much be 
met in order to derecognize 
financial assets and financial 
liabilities from the balance 
sheet.

GAAP: Criteria for 
derecognizing financial assets 
and financial liabilities from 
the balance sheet are less 
stringent than IFRS.

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Superior has identified  
some major inspections  
and overhauls which meet 
the recognition criteria under 
IFRS. Superior retroactively 
applied IAS 16 to previously 
expensed major inspection 
and overhauls costs. This  
will result in the capitalization 
of previously expensed  
major inspection and  
overhaul costs. 
Based on an analysis of 
IAS 39, Superior’s accounts 
receivable securitization 
program would not qualify for 
derecognition. As such, the 
related accounts receivable 
balance and obligation would 
also be recorded on the 
balance sheet.

The expected impact upon 
transition to IFRS is an 
estimated net increase in 
property, plant and equipment 
of approximately $32 million 
and a decrease in opening 
deficit of approximately  
$32 million.

The expected impact 
upon transition to IFRS is 
an estimated increase of 
approximately $93 million to 
accounts receivable and an 
increase of approximately  
$93 million to revolving term 
bank credits and term loans.

 
 
 
 
 
Standards
IAS 17 Leases

IAS 37 Provisions, 
Contingent 
Liabilities and 
Contingent 
Assets

Comparison between  
IFRS and GAAP
IFRS: The criteria for 
determining whether a lease 
is considered to be a finance 
(capital) or operating lease 
are based on a number 
of indicators however, 
quantitative thresholds are 
not offered as an indicator as 
under GAAP. 

GAAP: The criteria for 
determining whether a lease 
is considered to be a finance 
(capital) lease or operating 
lease are based on a number 
of indicators and quantitative 
thresholds.
Post-closure  
remediation costs

IFRS: Under IFRS, a provision 
for post-closure remediation 
costs may arise from either 
a legal or constructive 
obligation.

GAAP: The only criteria relates 
to legal obligations. 

Estimated financial  
impact on Superior’s 
January 1, 2010 opening 
IFRS balance sheet
The expected impact upon 
transition to IFRS is an 
estimated increase in property, 
plant and equipment of 
between $70 million and $75 
million. Also an increase in the 
lease obligations of between 
$55 million and $60 million is 
expected to be recognized 
upon transition.

 Findings
In applying IFRS, Superior has 
developed internal indicators 
for assessing the classification 
of leases under IFRS. As a 
result of these indicators, 
Superior will be classifying 
those leases meeting the 
criteria set out in IAS 17 as 
finance (capital) leases under 
IFRS. This will result in an 
increase in property, plant and 
equipment and associated 
lease obligations. 

Under IFRS, Superior will 
recognize a provision for 
post-closure remediation 
costs associated with 
Specialty Chemicals various 
plants. Currently under GAAP, 
Superior does not have any 
provision for these costs in the 
Specialty Chemicals segment.

The expected impact upon 
transition to IFRS is an 
estimated net increase in 
property, plant and equipment 
of approximately $4 million, 
an increase in liabilities of 
approximately $6 million and 
an increase in opening deficit 
of approximately $2 million. 

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Management's Discussion and Analysis

Standards
IAS 12 Income 
Taxes

IAS 36 
Impairment of 
Assets

Comparison between  
IFRS and GAAP
Deferred credit

IFRS: Any amounts relating 
to deferred credits are 
recognized immediately in  
net earnings.

GAAP: Recognition of deferred 
credits on the balance sheet 
are specifically addressed 
under Emerging Issues 
Committee (EIC) – 110 
Accounting for Acquired 
Future Tax Benefits in Certain 
Purchase Transactions that are 
not Business Combinations. 
Under EIC – 110, any deferred 
credits are amortized into net 
earnings as the related assets 
are utilized.
Reversing Impairment Losses

IFRS: An impairment loss 
recognized in prior periods for 
an asset other than goodwill 
is reversed if there has been 
a change in the estimates 
used to determine the asset’s 
recoverable amount since 
the last impairment loss was 
recognized. 

GAAP: Impairment losses are 
not reversed.

 Findings
Based on an analysis of IAS 
12, Superior will adjust the 
deferred credit liability to zero 
upon transition to IFRS.

Estimated financial  
impact on Superior’s 
January 1, 2010 opening 
IFRS balance sheet
The expected impact 
upon transition to IFRS 
is an estimated decrease 
to the deferred credit of 
approximately $271 million 
and an increase to opening 
deficit of approximately  
$271 million.

Superior is still evaluating the 
qualitative and quantitative 
impact of IAS 12 and further 
adjustments may be required 
once completed.

Superior has reviewed prior 
impairment of assets and 
determined that a reversal 
should be recognized. 
The impairment charged 
recognized in 2005 on 
Specialty Chemicals’ Valdosta 
facility will be reversed based 
on the estimated net book 
value of the related assets as 
at January 1, 2010.

The expected impact upon 
transition to IFRS is an 
estimated net increase to 
property, plant and equipment 
of approximately $54 
million and a decrease of 
approximately $54 million to 
opening deficit.

Superior  will  continue  to  assess  the  impact  of  changes  to  IFRS  on  the  expected  opening  balance  sheet 
adjustments  summarized  above.  The  actual  adjustments  recorded  in  Superior’s  opening  balance  sheet  as 
at January 1, 2010 may differ significantly from these estimates and may include other areas Superior is still 
assessing at this time.  

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Selected Financial Information

(millions of dollars except per share amounts) 

Total assets (as at December 31) 

Total revenues 

Gross profit 

Net earnings (loss) 

  Per share, basic and diluted 

Cash flow from operating activities 

Adjusted operating cash flow 

  Per share, basic and diluted 
Cash dividends per share (1) 
Current and long-term debt (2) (as at December 31) 

2010 

2,449.6 

3,529.2 

787.6 

(47.0) 

2009 

2,274.0 

2,246.7 

653.4 

68.3 

$ 

(0.45) 

$ 

0.75 

12.2 

136.1 

1.29 

1.62 

580.2 

$ 

$ 

191.3 

163.9 

1.80 

1.62 

645.4 

$ 

$ 

2008

2,026.9

2,487.3

669.1

$ 

$ 

$ 

67.7

0.77

207.6

192.3

 2.18

1.61

477.7

(1)  Cash dividends per share paid in fiscal 2010 and 2009 and distributions per share paid in fiscal years 2008.
(2)  Current and long-term debt before deferred financing fees, accounts receivable securitization and convertible unsecured subordinated 

debentures.

Fourth Quarter Results

Fourth quarter 2010 adjusted operating cash flow was $55.8 million, a decrease of $8.6 million or 13% from 
the prior year quarter, as reduced operating results at Energy Services and Construction Products Distribution 
along with higher interest costs were offset in part by higher operating results at Specialty Chemicals. Adjusted 
operating cash flow was $0.52 per share, compared to $0.65 per share in the prior year quarter. The reduction 
was due to an 8% decrease in the adjusted operating cash flow and a 9% increase in the weighted average 
number  of  shares  outstanding.  The  average  number  of  shares  outstanding  increased  in  2010  as  a  result  of 
shares issued to partially finance the acquisition of Griffith CH U.S. refined fuels assets, the acquisition of Griffith, 
the acquisition of the Burnaby Assets and the reinstatement of the DRIP effective for the payment of the May 
2010 dividend.

Net losses for the fourth quarter were $33.6 million, compared to net earnings of $17.4 million in the prior year 
quarter. The change in net loss is due principally to the non-cash impairment charge of $89.5 million recorded 
against  Construction  Products  Distribution’s  goodwill  and  intangible  assets.  Net  earnings  were  impacted 
by  $29.0  million  in  unrealized  gains  on  financial  instruments  in  the  current  quarter,  compared  to  unrealized 
losses  of  $0.2  million  in  the  prior  year  quarter.  The  change  in  the  unrealized  gains  and  losses  on  financial 
instruments was due principally to gains in the current quarter on Superior’s natural gas financial derivatives 
compared  to  losses  in  the  prior  year  as  a  result  of  fluctuations  in  the  spot  and  forward  price  for  natural  gas 
and gains on foreign currency financial derivatives due to fluctuations in forward exchange rates. Revenues of  
$1,009.2  million  were  $261.7  million  higher  than  the  prior  year  quarter  due  principally  to  higher  Energy 
Services revenue from the acquisitions of U.S. refined fuels assets and Griffith and higher Specialty Chemicals 
revenue from the contribution of the Port Edwards expansion completed in December of 2009. Gross profit of  
$225.5  million  was  $22.2  million  higher  than  the  prior  year  quarter  due  principally  to  contribution  of  the 
acquisitions completed over the past twelve months and Port Edwards expansion contribution, offset in part by 
lower Canadian propane distribution and supply portfolio management gross profits. Total income tax for the 
fourth quarter was a recovery of $0.6 million compared to an income tax expense of $21.0 million in the prior 
year quarter. The income tax recovery in 2010 was impacted by lower net earnings before taxes due in part to 
the impairment of goodwill and intangible assets.

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Management's Discussion and Analysis

Subsequent Event

During January 2011, Specialty Chemicals became aware that TransAlta Corporation (TransAlta) issued a force 
majeure notice to TransCanada Corporation (TransCanada) under the Sundance Power Purchase Agreement (PPA) 
between the two entities. TransCanada Energy Ltd. a subsidiary of TransCanada, supplies Specialty Chemicals 
with  fixed-priced  electricity  from  the  PPA  under  an  Electrical  Sales  Agreement  (ESA).  On  February  8,  2011, 
TransAlta issued a news release stating “notice of termination for destruction on its Sundance 1 and 2 coal-fired 
generation units under the terms of the PPA” and “determined that the units cannot be economically restored 
to service”. On February 9, 2011, TransCanada issued a news release stating “it has received from TransAlta 
notice under the PPA” and “has not received any information that would validate TransAlta’s determination that 
the units cannot be economically restored to service”. If TransAlta is successful in terminating the agreement, 
Specialty Chemicals may be entitled to recover certain accrued amounts under the ESA. Superior had a net 
unrealized derivative gain of $5.3 million as at December 31, 2010, related to the ESA with TransCanada Energy 
Ltd. There is currently no interruption of the ESA according to TransCanada as it has disputed the TransAlta force 
majeure and has not yet responded to TransAlta.

Quarterly Financial and Operating Information

Quarterly financial and operating information for 2010 and 2009 is provided in the table below. Superior’s overall 
adjusted operating cash flow and working capital funding requirements are modestly seasonal. Approximately 
80% of Energy Services’ fuel distribution-related operating cash flow is generated during the first and fourth 
quarters  of  each  year  as  approximately  31%  of  its  sales  are  generated  from  space  heating  end-uses.  Net 
working capital funding requirements follow a similar seasonal trend, peaking during the first quarter of each year 
and declining to seasonal lows during the third quarter. The seasonality of Construction Products Distribution’s 
operating cash flow and working capital funding requirements is modestly complementary to Energy Services’ 
seasonality as new construction and remodeling activity both typically peak during the second and third quarters 
of each year. Specialty Chemicals’ and fixed-price energy services’ operating cash flow and net working capital 
requirements do not have significant seasonal fluctuations. 

Canadian propane sales volumes 

(millions of litres) 

U.S. refined fuels sales volumes 

(millions of litres) 

Natural gas sales volumes (millions of GJs) 

Electricity sales volumes (millions of KwH) 

Chemical sales volumes (thousands of MT) 

Fourth 

2010 Quarter 
Third  Second 

First 

Fourth 

2009 Quarter
Third  Second 

First

372  

234 

249 

380  

373 

224 

249 

431 

499 

6 

133 

193 

331 

403 

469 

7 

86 

7 

73 

7 

74 

189 

183  

170 

153 

8 

68 

160 

– 

8 

56 

163 

– 

8 

38 

155 

–

8 

31 

155 

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Revenues (millions of dollars) 

Gross profit (millions of dollars) 

1,009.2 

767.0 

788.4 

225.5 

176.0 

167.5 

964.6 

218.6 

747.5 

441.3 

454.4 

603.5

203.3 

126.9 

134.9 

188.3 

Net earnings (loss) (millions of dollars) 

(33.6) 

(4.0) 

(18.6) 

9.2 

17.4 

33.0 

23.4 

(5.5) 

  Per share, basic 

  Per share, diluted 

Adjusted operating cash flow 

(millions of dollars) 

  Per share, basic 

  Per share, diluted 
Net working capital (1) (millions of dollars) 

$ (0.31)  $ (0.04)  $ (0.18)  $  0.09 

$  0.18  $  0.37  $  0.26  $  (0.06)

$ (0.31)  $ (0.04)  $ (0.18)  $  0.09 

$  0.18  $  0.37  $  0.26  $  (0.06) 

55.8 

20.5 

5.1 

54.7 

64.4 

19.3 

18.9 

61.3 

$  0.52  $  0.19  $  0.05  $  0.53 

$  0.65  $  0.22 

 $ 0.21  $  0.69 

$  0.52  $  0.19  $  0.05  $  0.53 

$  0.65  $  0.22  $  0.21 

  0.69 

303.9 

210.6 

201.3 

138.9 

183.8 

132.0 

72.0 

83.7 

(1)  Net working capital reflects amounts as at the quarter-end and is comprised of cash and cash equivalents, accounts receivable and 

inventories, less bank indebtedness, accounts payable and accrued liabilities.

 
 
 
 
 
 
 
 
 
 
Reconciliation of Net Earnings (Loss) to EBITDA from Operations (1)(2)

2010 (millions of dollars) 

Net earnings (loss) 

Add:  Amortization of property, plant and equipment, intangible assets

  and accretion of convertible debenture issue costs 

Amortization included in cost of sales 

Impairment of goodwill and intangible assets 

Unrealized losses on financial instruments 

EBITDA from operations 

2009 (millions of dollars) 

Net earnings 

Add:  Amortization of property, plant and equipment, intangible assets 

  and accretion of convertible debenture issue costs 

Amortization included in cost of sales 

Energy Services non-cash pension expense 

Unrealized losses on financial instruments 

EBITDA from operations 

  Construction
Products
Specialty 
Services  Chemicals  Distribution

Energy 

18.0 

46.7 

− 

− 

26.4 

91.1 

43.2 

7.5 

44.9 

− 

5.3 

100.9 

(73.7)

8.9

−

89.5

−

24.7

Energy 
Services 

Specialty 
Chemicals 

  Construction
Products
Distribution

53.1 

19.9 

− 

1.7 

22.9 

97.6 

19.6 

4.8 

37.5 

 − 

31.1 

93.0 

17.0

5.8

−

−

−

22.8

(1)  See the Consolidated Financial Statements for net earnings (loss), amortization of property, plant and equipment, intangible assets and 
accretion  of  convertible  debenture  issue  costs,  tax  expense  (recovery),  non-cash  pension  expense  and  unrealized  (gains)  losses  on 
financial instruments.

(2)  See “Non-GAAP Financial Measures” for additional details.

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Management's Discussion and Analysis

Reconciliation from the Financial Statement Segmented Note to the MD&A’s Divisional 
Segmented Revenue, Cost of Sales and Cash Operating and Administrative Costs

(millions of dollars) 

 2

010 

2009

  Construction 
Products 
Specialty 
Services  Chemicals  Distribution 

Energy 

  Construction
Products
Specialty 
Services  Chemicals  Distribution

Energy 

Revenue per Financial Statements 

2,338.3 

474.6 

716.3 

 1,312.1 

 465.6 

469.0

  Realized foreign currency 

  gains (losses) 

  Foreign currency gains (losses)
  related to working capital 

Revenue per MD&A 

Cost of products sold per 
  Financial Statements 

  Realized foreign currency 

  gains (losses) 

  Foreign currency gains (losses) 
  related to working capital 

  Realized fixed price electricity 

  gains (losses) 

  Realized gains (losses) on 
  propane and heating oil 
  purchase contracts 

  Natural gas commodity realized

  fixed price gains (losses) 

  Non-cash amortization 

1.4 

0.8 

2,340.5 

7.2 

(0.4) 

 481.4 

1.3 

− 

 0.1 

 (6.2) 

(0.1) 

(2.6) 

0.5

−

 717.6 

 1,312.1 

 456.8 

 469.5

 (1,810.0) 

(306.0) 

 (545.3) 

 (863.7) 

(284.4) 

(347.2)

 (7.5) 

− 

− 

(1.5) 

(86.6) 

− 

− 

− 

 (0.3) 

 − 

− 

 44.9 

− 

− 

− 

 − 

− 

− 

 (6.6) 

1.0 

− 

 − 

(102.6) 

− 

− 

 0.1 

 − 

− 

− 

 37.5 

−

−

−

−

−

−

Cost of products sold per MD&A 

(1,905.6) 

 (261.4) 

 (545.3) 

 (971.9) 

 (246.8) 

(347.2)

Gross profit 

434.9 

220.0 

 172.3 

 340.2 

 210.0 

 122.3

Cash operating and administrative
  costs per Financial Statements  

  Non-cash pension expense 

  Reclassification of foreign 

  currency (gains) and losses 
  related to working capital 

Cash operating and administrative 
  costs per MD&A  

(343.0) 

(119.5) 

(147.6) 

 (243.4) 

(119.6) 

(99.5)

− 

− 

 (0.8) 

0.4 

− 

− 

 1.7 

− 

 (0.9) 

2.6 

−

−

(343.8) 

(119.1) 

 (147.6) 

 (242.6) 

(117.0) 

(99.5)

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Reconciliation of Net Earnings (Loss) to Compliance EBITDA (1) (2)

(millions of dollars) 

Net earnings (loss) 

Adjusted for: 

Interest on revolving term bank credits and term loans 

Interest on convertible unsecured subordinated debentures 

  Accretion of convertible debenture issue costs 

  Amortization of property, plant and equipment 

  Amortization included in cost of sales 

  Amortization of intangible assets 

Impairment of goodwill and intangible assets 

Income tax expense (recovery) 

  Unrealized losses on financial instruments 

  Energy Services non-cash pension expense 

  Pro-forma impact of acquisitions 

Compliance EBITDA 

(1)  See the Consolidated Financial Statements for additional details.
(2)  See “Non-GAAP Financial Measures” for additional details.

2010 

(47.0) 

42.8 

28.2 

2.9 

37.7 

44.9 

25.0 

89.5 

(18.1) 

2.2 

– 

4.8 

212.9 

 2009

68.3

27.0

16.8

1.4

22.6

37.5

7.9

–

12.7

20.6

1.7

51.4

267.9

Disclosure Controls and Procedures and Internal Controls Over Financial Reporting

Disclosure controls and procedures are designed by or designed under the supervision of Superior’s Chairman 
and Chief Executive Officer (CEO) and the Executive Vice President and Chief Financial Officer (CFO) in order 
to provide reasonable assurance that all material information relating to Superior is communicated to them by 
others in the organization as it becomes known and is appropriately disclosed as required under the continuous 
disclosure requirements of securities legislation and regulation.  In essence, these types of controls are related 
to the quality and timeliness of financial and non-financial information in securities filings.  The CEO and CFO are 
assisted in this responsibility by a Disclosure Committee (DC), which is composed of senior managers of Superior.  
The DC has established procedures so that it can be aware of any material information affecting Superior in order 
to evaluate and discuss this information and determine the appropriateness and timing of its public releases.  An 
evaluation of the effectiveness of the design and operation of Superior’s disclosure controls and procedures was 
conducted as at December 31, 2010 by and under the supervision of Superior’s management, including the CEO 
and CFO. Based on this evaluation, the CEO and CFO have concluded that Superior’s disclosure controls and 
procedures, as defined in National Instrument 52-109, Certification of Disclosure in Issuers’ Annual and Interim 
Filings, are effective to ensure that information required to be disclosed in reports that are filed or submitted 
under Canadian securities legislation and regulation is recorded, processed, summarized and reported within 
the times specified in those rules and forms.

Superior’s management, including the CEO and CFO, is responsible for establishing and maintaining adequate 
internal  control  over  financial  reporting  to  provide  reasonable  assurance  regarding  the  reliability  of  financial 
reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  Canadian 
Generally Accepted Accounting Principles (GAAP). 

The  evaluation  of  the  design  of  Superior’s  internal  controls  over  financial  reporting  was  conducted  as  at 
December  31,  2010  by  and  under  the  supervision  of  Superior’s  management,  including  the  CEO  and  CFO. 
Based on this evaluation, the CEO and CFO have concluded that the design of Superior’s internal control over 

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Management's Discussion and Analysis

financial reporting, as defined in National Instrument 52-109, Certification of Disclosure in Issuers’ Annual and 
Interim Filings provides reasonable assurance regarding the reliability of financial reporting and the preparation 
of financial statements in accordance with GAAP.  

The  evaluation  of  effectiveness  of  Superior’s  internal  controls  over  financial  reporting  was  conducted  as  at 
December  31,  2010  by  and  under  the  supervision  of  Superior’s  management,  including  the  CEO  and  CFO. 
Based  on  this  evaluation,  the  CEO  and  CFO  have  concluded  that  Superior’s  internal  controls  over  financial 
reporting, as defined in National Instrument 52-109, Certification of Disclosure in Issuers’ Annual and Interim 
Filings were effective at December 31, 2010. 

During  2010,  the  Canadian  propane  distribution  business  completed  a  system  upgrade  of  their  JD  Edwards 
enterprise system to the most recent version. Superior has experienced improvements in areas such as process 
efficiency and certain internal controls as a result of the upgrade. Management has concluded that the upgrade 
did  not  materially  affect  Superior’s  internal  controls  over  financial  reporting  and  has  not  reported  a  material 
weakness, however, a number of significant issues did occur as a direct result of the upgrade. The Canadian 
propane distribution management team is focused on stabilizing the system with direct oversight of the CEO 
and  CFO.  Refer  to  “System  Upgrade”  which  discusses  the  impact  on  the  business.  The  continued  issues 
resulting from the system upgrade at the Canadian propane distribution business led to an increased inherent 
risk  assessment  in  2010.  As  a  result,  management  initiated  additional  monitoring  controls  to  strengthen  the 
overall control environment. 

No changes have been made in Superior’s internal control over financial reporting that have materially affected, 
or  are  reasonably  likely  to  materially  affect,  Superior’s  internal  control  over  financial  reporting  in  the  quarter 
ended December 31, 2010.

Forward-Looking Information

Certain  information  included  or  incorporated  by  reference  herein  is  forward-looking,  within  the  meaning  of 
applicable  Canadian  securities  laws.  Forward-looking  information  includes,  without  limitation,  statements 
regarding the future financial position, business strategy, budgets, litigation, projected costs, capital expenditures, 
financial results, adjusted operating cash flow, EBITDA from operations, taxes, and plans and objectives of or 
involving  Superior  or  Superior  LP.  Much  of  this  information  can  be  identified  by  looking  for  words  such  as 
“anticipate”,  “believe”,  “expect”,  “plan”,  “intend”,  “forecast”,  “target”,  “project”,  “guidance”,  “may”,  “will”, 
“should”, “could”, “estimate”, “predict” or similar words suggesting future outcomes or language suggesting 
an outlook. Forward-looking information in this MD&A includes but is not limited to future economic conditions, 
financial positions, business strategy and objectives, benefits and synergies resulting from our corporate and 
asset acquisitions, capital expenditures, development plans and programs, tax horizon, future income taxes, 
the impact of proposed changes to Canadian tax legislation or U.S. tax legislation, exchange rates, dividend 
strategy, adverse weather conditions, commodity prices and costs, the impact of contracts for commodities, 
sodium chlorate demand, regulatory compliance costs, operational and technological improvements, the impact 
of ongoing legal proceedings, impact of accounts receivable collection delay, net working capital and capital 
expenditure requirements and acquisition criteria and integration plans. Specifically, under the heading “Outlook” 
for each operating business and corporate, Superior has disclosed certain forward-looking information. Superior 
and Superior LP believe the expectations reflected in such forward-looking information are reasonable but no 
assurance can be given that these expectations will prove to be correct and such forward-looking statements 
should not be unduly relied upon.

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Forward-looking  information  is  based  on  various  assumptions.  Those  assumptions  are  based  on  information 
currently available to Superior, including information obtained from third party industry analysts and other third 
party sources concerning the historic performance of Superior’s businesses, anticipated financial performance, 
current business and economic trends, the amount of future dividends paid by Superior, business prospects, 
availability and utilization of tax basis, regulatory developments, currency, exchange and interest rates, trading 
data, cost estimates, our ability to obtain financing on acceptable terms, and the other assumptions set forth 
under the Outlook sections contained in this MD&A. Readers are cautioned that the preceding list of assumptions 
is not exhaustive.

By it’s very nature, forward-looking information involves inherent risks and uncertainties, both general and specific, 
and  risks  that  predictions,  forecasts,  projections  and  other  forward-looking  information  will  not  be  achieved. 
Superior’s or Superior LP’s actual performance and financial results in future periods may differ materially from 
any projections of future performance or results expressed or implied by such forward-looking information. We 
caution readers not to place undue reliance on this information as a number of important factors could cause 
the actual results to differ materially from the beliefs, plans, objectives, expectations and anticipations, estimates 
and  intentions  expressed  in  such  forward-looking  information.  These  risks  and  uncertainties  include  but  are 
not limited to incorrect assessments of value when making acquisitions; increases in debt service charges; the 
loss  of  key  personnel;  fluctuations  in  foreign  currency  and  exchange  rates;  inadequate  insurance  coverage; 
counterparty risk; compliance with environmental laws and regulations; our ability to access external sources of 
debt and equity capital and the implementation of International Financial Reporting Standards (“IFRS”).

These risks and uncertainties include but are not limited to the risks referred to under “Risk Factors to Superior”, 
and the risks identified in Superior’s 2010 Annual Information Form under “Risk Factors”. Any forward-looking 
information  is  made  as  of  the  date  hereof  and,  except  as  required  by  law,  Superior  does  not  undertake  any 
obligation to publicly update or revise such information to reflect new information, subsequent or otherwise. Any 
forward-looking information is expressly qualified by this cautionary statement.

Non-GAAP Financial Measures

Adjusted Operating Cash Flow

Adjusted operating cash flow is equal to cash flow from operating activities as defined by GAAP, adjusted for 
changes  in  non-cash  working  capital  and  customer  contract  related  costs.  Superior  may  deduct  or  include 
additional items to its calculation of adjusted operating cash flow; these items would generally, but not necessarily, 
be  items  of  a  non-recurring  nature.  Adjusted  operating  cash  flow  is  the  main  performance  measure  used  by 
management  and  investors  to  evaluate  the  performance  of  Superior.  Readers  are  cautioned  that  adjusted 
operating cash flow is not a defined performance measure under GAAP and that adjusted operating cash flow 
cannot be assured. Superior’s calculation of adjusted operating cash flow may differ from similar calculations 
used by comparable entities. Adjusted operating cash flow represents cash flow generated by Superior that is 
available  for,  but  not  necessarily  limited  to,  changes  in  working  capital  requirements,  investing  activities  and 
financing activities of Superior. 

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Management's Discussion and Analysis

The seasonality of Superior’s individual quarterly results must be assessed in the context of annualized adjusted 
operating cash flow. Adjustments recorded by Superior as part of its calculation of adjusted operating cash flow 
include,  but  are  not  limited  to,  the  impact  of  the  seasonality  of  Superior’s  businesses,  principally  the  Energy 
Services  segment,  by  adjusting  for  non-cash  working  capital  items,  thereby  eliminating  the  impact  of  the 
timing between the recognition and collection/payment of Superior’s revenues and expense, which can differ 
significantly from quarter to quarter. Adjustments are also made to reclassify the cash flows related to natural gas 
and electricity customer contract related costs in a manner consistent with the income statement recognition of 
these costs. Adjusted operating cash flow is reconciled to cash flows from operating activities on page 16.

EBITDA 

EBITDA represents earnings before interest, taxes, depreciation, amortization and other non-cash expenses, and 
is used by Superior to assess its consolidated results and the results of its operating segments. EBITDA is not a 
defined performance measure under GAAP. Superior’s calculation of EBITDA may differ from similar calculations 
used  by  comparable  entities.  EBITDA  of  Superior’s  operating  segments  may  be  referred  to  as  EBITDA  from 
operations. Net earnings are reconciled to EBITDA from operations on page 51.

Compliance EBITDA 

Compliance EBITDA represents earnings before interest, taxes, depreciation, amortization and other non-cash 
expenses calculated on a 12 month trailing basis giving pro forma effect to acquisitions and divestitures, and 
is  used  by  Superior  to  calculate  its  debt  covenants  and  other  credit  information.  Compliance  EBITDA  is  not 
a  defined  performance  measure  under  GAAP.  Superior’s  calculation  of  Compliance  EBITDA  may  differ  from 
similar calculations used by comparable entities. See Note 15 to the Consolidated Financial Statements for a 
reconciliation of net earnings (loss) to Compliance EBITDA.

Risk Factors to Superior

The risk factors and uncertainties detailed below are a summary of Superior’s assessment of its material risk 
factors as identified in Superior’s 2010 Annual Information Form under “Risk Factors”. For a detailed discussion 
of  these  risks,  along  with  additional  information  related  to  Superior,  see  Superior’s  2011  Annual  Information 
Form, filed on the Canadian Securities Administrators’ website, www.sedar.com and Superior’s website, www.
superiorplus.com.

Risks to Superior

Superior is entirely dependent upon the operations and assets of Superior LP. Superior’s ability to make dividend 
payments to shareholders is dependent upon the ability of Superior LP to make distributions on its outstanding 
limited partnership units as well as the operations and business of Superior LP. 

There is no assurance regarding the amounts of cash to be distributed by Superior LP or generated by Superior 
LP and therefore funds available for dividends to shareholders. The actual amount distributed in respect of the 
limited  partnership  units  will  depend  on  a  variety  of  factors  including,  without  limitation,  the  performance  of 
Superior LP’s operating businesses, the effect of acquisitions or dispositions on Superior LP, and other factors 
that may be beyond the control of Superior LP or Superior. In the event significant sustaining capital expenditures 
are required by Superior LP or the profitability of Superior LP declines, there would be a decrease in the amount 
of cash available for dividends to shareholders and such decrease could be material. 

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Superior’s dividend policy and the distribution policy of Superior LP are subject to change at the discretion of 
the  Board  of  Directors  of  Superior  or  the  Board  of  Directors  of  Superior  General  Partner  Inc.,  as  applicable. 
Superior’s dividend policy and the distribution policy of Superior LP are also limited by contractual agreements 
including agreements with lenders to Superior and its affiliates and by restrictions under corporate law. 

The credit facilities of Superior LP contain covenants that require Superior LP to meet certain financial tests and 
that restrict, among other things, the ability of Superior LP to incur additional debt, dispose of assets or pay 
dividends/distributions  in  certain  circumstances.  These  restrictions  may  preclude  Superior  LP  from  returning 
capital or making distributions on the limited partnership units. 

The payout by Superior LP of substantially all of its available cash flow means that capital expenditures to fund 
growth opportunities can only be made in the event that other sources of financing are available. Lack of access 
to such additional financing could limit the future growth of the business of Superior LP and, over time, have a 
material adverse effect on the amount of cash available for dividends to shareholders. 

To the extent that external sources of capital, including public and private markets, become limited or unavailable, 
Superior’s and Superior LP’s ability to make the necessary capital investments to maintain or expand the current 
business and to make necessary principal payments under its term credit facilities may be impaired.

Superior maintains a substantial floating interest rate exposure through a combination of floating interest rate 
borrowings  and  the  use  of  derivative  instruments.  Demand  levels  for  approximately  half  of  Energy  Services’ 
sales and substantially all of Specialty Chemicals’ and Construction Products Distribution’s sales are affected by 
general economic trends. Generally speaking, when the economy is strong, interest rates increase as does sales 
demand from Superior’s customers, thereby increasing Superior’s ability to pay higher interest costs and vice 
versa. In this way, there is a common relationship between economic activity levels, interest rates and Superior’s 
ability to pay higher or lower rates.

A portion of Superior’s net cash flows is denominated in U.S. dollars. Accordingly, fluctuations in the Canadian/
U.S. dollar exchange rate can impact profitability. Superior attempts to mitigate this risk by hedging. 

The timing and amount of capital expenditures incurred by Superior LP or by its subsidiaries will directly affect 
the  amount  of  cash  available  to  Superior  for  dividends  to  shareholders.  Dividends  may  be  reduced,  or  even 
eliminated, at times when significant capital expenditures are incurred or other unusual expenditures are made.

If the Board of Directors of Superior decides to issue additional common shares, preferred shares or securities 
convertible into common shares, existing shareholders may suffer significant dilution.

There can be no assurances that income tax laws in the numerous jurisdictions in which Superior operates will 
not be changed, interpreted or administered in a manner which adversely affects Superior and its shareholders. 
In addition, there can be no assurance that the Canada Revenue Agency (or provincial tax agency), U.S. Internal 
Revenue Service (or a state or local tax agency), or the Chilean Internal Revenue Service (collectively the “Tax 
Agencies”) will agree with how Superior calculates its income for tax purposes or that the various Tax Agencies 
will not change their administrative practices to the detriment of Superior or its shareholders.

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Management's Discussion and Analysis

Without limiting the generality of the foregoing, since the beginning of 2010, the Canada Revenue Agency has 
requested and reviewed information from Superior relating to the plan of arrangement (Arrangement) involving 
the Fund and Ballard Power Systems Inc. and the conversion of the Fund to a corporation (Conversion). While 
Superior is confident in the appropriateness of its tax filing position and the expected tax consequences of the 
Arrangement and the Conversion transaction, there remains a possibility that, if the Canada Revenue Agency 
elects to challenge Superior’s tax filing and such challenge is successful, it could potentially affect the availability 
or quantum of the tax basis or other tax accounts of Superior. Although it is difficult to quantify the potential 
impact of any such outcome, it could be materially adverse to Superior.

Risks to Superior’s Segments

Energy Services

Canadian Propane Distribution and U.S. Refined Fuels

Propane is sold in competition with other energy sources such as fuel oil, electricity and natural gas, along with 
alternative energy sources that are currently under development. In addition to competition from other energy 
sources, Superior competes with other retail marketers. Superior’s ability to remain an industry leader depends 
on its ability to provide reliable service at competitive selling prices.

Competition in the U.S. refined fuels business markets generally occurs on a local basis between large full service, 
multi-state  marketers  and  smaller  local  independent  marketers.  Although  the  industry  has  seen  a  continued 
trend of consolidation over the past several years, the top ten multi-state marketers still generate only one-third 
of total retail sales in the United States. Marketers primarily compete based upon price and service and tend to 
operate in close proximity to customers, typically within a 35-mile marketing radius from a central depot, to lower 
delivery costs and provide prompt service.

Weather and general economic conditions affect propane and refined fuels market volumes. Weather influences 
the  demand  for  propane  and  heating  oil  used  primarily  for  space  heating  uses  and  also  for  agricultural 
applications.

The  trend  towards  increased  conservation  measures  and  technological  advances  in  energy  efficiency  may 
have a detrimental effect on propane demand and Superior’s sales. Further, increases in the cost of propane 
encourage  customers  to  conserve  fuel  and  to  invest  in  more  energy-efficient  equipment,  reducing  demand. 
Changes in propane supply costs are normally passed through to customers, but timing lags (the time between 
when Superior purchases the propane and when the customer purchases the propane) may result in positive or 
negative gross margin fluctuations.

Superior  offers  its  customers  various  fixed-price  propane  and  heating  oil  programs.  In  order  to  mitigate  the 
price risk from offering these services, Superior uses its physical inventory position, supplemented by forward 
commodity  transactions  with  various  third  parties  having  terms  and  volumes  substantially  the  same  as  its 
customers’ contracts. In periods of high propane price volatility the fixed price programs create exposure to 
over or under supply positions as the demand from customers may significantly exceed or fall short of supply 
procured. In addition, if propane prices decline significantly subsequent to customers signing up for a fixed price 
program there is a risk that customers will default on their commitments.

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Superior’s operations are subject to the risks associated with handling, storing and transporting propane in bulk. 
Slight  quantities  of  propane  may  also  be  released  during  transfer  operations.  To  mitigate  risks,  Superior  has 
established  a  comprehensive  program  directed  at  environmental,  health  and  safety  protection.  This  program 
consists  of  an  environmental  policy,  codes  of  practice,  periodic  self-audits,  employee  training,  quarterly  and 
annual reporting and emergency prevention and response.

The U.S. refined fuels business, through  a centralized safety and  environment  management system, ensures 
that  safety  practices  and  regulatory  compliance  are  an  important  part  of  its  business.  The  storage  and   
delivery of refined fuels poses the potential for spills which impact the soils and water of storage facilities and 
customer properties.

Superior’s fuel distribution businesses are based and operate in Canada and the United States, and, as a result, 
such operations could be affected by changes to laws, rules or policies which may either be more favourable 
to competing energy sources or increase costs or otherwise negatively affect the operations of Energy Services 
in  comparison  to  such  competing  energy  sources.  Any  such  changes  could  have  an  adverse  effect  on  the 
operations of Energy Services.

Approximately 14% of Superior’s Canadian propane distribution and U.S. refined fuels distribution businesses 
employees are unionized. Collective bargaining agreements are renegotiated in the normal course of business. 
While labour disruptions are not expected, there is always risk associated with the renegotiation process that 
could have an adverse impact to Superior.

Fixed-Price Energy Services Business

New entrants in the energy retailing business may enter the market and compete directly for the customer base 
that Superior targets, slowing or reducing its market share. 

Fixed-price energy services purchases natural gas to meet its estimated commitments to its customers based 
upon their historical consumption. Depending on a number of factors, including weather, customer attrition and 
poor  economic  conditions  affecting  commercial  customers’  production  levels,  customers’  combined  natural 
gas consumption may vary from the volume purchased. This variance must be reconciled and settled at least 
annually and may require Superior to purchase or sell natural gas at market prices, which may have an adverse 
impact on the results of this business. To mitigate balancing risk, Superior closely monitors its balancing position 
and takes measures such as adjusting gas deliveries and transferring gas between pools of customers, so that 
imbalances are minimized. In addition, Superior maintains a reserve for potential balancing costs. The reserve is 
reviewed on a monthly basis to ensure that it is sufficient to absorb any losses that might arise from balancing.

Fixed-price energy services matches its customers’ estimated electricity requirements by entering into electricity 
swaps in advance of acquiring customers. Depending on several factors, including weather, customer energy 
consumption may vary from the volumes purchased by Superior. Superior is able to invoice existing commercial 
electricity customers for balancing charges when the amount of energy used is greater than or less than the 
tolerance  levels  set  initially.  In  certain  circumstances,  there  can  be  balancing  issues  for  which  Superior  is 
responsible when customer aggregation forecasts are not realized.

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Management's Discussion and Analysis

Fixed-price energy services resources its fixed-price term natural gas sales commitments by entering into various 
physical natural gas and U.S. dollar foreign exchange purchase contracts for similar terms and volumes to create 
an effective Canadian dollar fixed-price cost of supply. Superior transacts with nine financial and physical natural 
gas counterparties. There can be no assurance that any of these counterparties will not default on any of their 
obligations to Superior. However, the financial condition of each counterparty is evaluated and credit limits are 
established to minimize Superior’s exposure to this risk. There is also a risk that supply commitments and foreign 
exchange positions may become unmatched; however, this is monitored daily in compliance with Superior’s risk 
management policy. 

Fixed-price energy services must retain qualified sales agents in order to properly execute its business strategy. 
The continued growth of fixed-price energy services is reliant on the services of agents to sign up new customers. 
There  can  be  no  assurance  that  competitive  conditions  will  allow  these  agents  to  achieve  these  customer 
additions. Lack of success in the marketing programs of fixed-price energy services would limit future growth 
of cash flow.

Fixed-price energy services operates in the highly regulated energy industry in Ontario and Quebec. Changes 
to existing legislation could impact this business’ operations. As part of the current regulatory framework, local 
delivery companies are mandated to perform certain services on behalf of fixed-price energy services, including 
invoicing, collection, assuming specific bad debt risks and storage and distribution of natural gas. Any elimination 
or changes to these rules could have a significant adverse effect on the results of this business.

The Ontario Energy Board issued an update to the revised Codes of Conduct supporting the Energy Consumer 
Protection Act. Although the industry had anticipated automatic renewal of natural gas accounts on a month-
to-month  basis,  the  OEB  has  confirmed  that  the  automatic  renewal  of  natural  gas  contracts  will  be  allowed 
for  a  period  of  one  year  capped  at  the  customer’s  existing  rate.  Only  one  automatic  renewal  will  be  allowed 
emphasizing the need to positively convert automatic renewals to other products before the customer is returned 
to the utility at the end of the renewal term. Renewal notifications will require a standard disclosure form and a 
price comparison between Energy Services’ renewal price and the utility default rate.

Specialty Chemicals

Specialty  Chemicals  competes  with  sodium  chlorate,  chloralkali  and  potassium  producers  on  a  worldwide 
basis. Key competitive factors include price, product quality, logistics capability, reliability of supply, technical 
capability and service. The end-use markets for products are correlated to the general economic environment 
and the competitiveness of customers, all of which are outside of its control. 

Specialty Chemicals chlorine dioxide generators and the related technology are protected by patents and patent 
applications.  Over  time,  patents  expire  and,  as  Specialty  Chemicals  employs  new  technology,  new  patent 
applications are made and in certain cases new patents are obtained protecting such technology. However, in 
the case of expired patents or applications that are not granted, Specialty Chemicals would no longer have the 
exclusive right to use the subject of the patent, and as a result, such technology may be available to be utilized 
by a competitor which could have an adverse effect on Superior.

Specialty  Chemicals  has  long-term  electricity  contracts  or  electricity  contracts  that  renew  automatically   
with  power  producers  in  each  of  the  jurisdictions  where  its  plants  are  located.  There  is  no  assurance  that 
Specialty Chemicals will continue to be able to secure adequate supplies of electricity at reasonable prices or 
on acceptable terms.

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Potassium  chloride  (KCL)  is  a  major  raw  material  used  in  the  production  of  potassium  hydroxide  at  the  Port 
Edwards, Wisconsin facility. Substantially all of Specialty Chemicals KCL is received from Potash Corporation 
of  Saskatchewan  (Potash).  Specialty  Chemicals  currently  has  a  limited  ability  to  source  KCL  from  additional 
suppliers.

Specialty  Chemicals  is  exposed  to  fluctuations  in  the  U.S.  dollar  and  the  euro  versus  the  Canadian  dollar. 
Specialty Chemicals manages its exposure to fluctuations between the United States and Canadian dollar by 
entering into hedge contracts with external third parties and internally with other Superior businesses.

Specialty  Chemicals’  operations  involve  the  handling,  production,  transportation,  treatment  and  disposal  of 
materials  that  are  classified  as  hazardous  and  are  regulated  by  environmental  and  health  and  safety  laws, 
regulations and requirements. The potential exists for the release of highly toxic and lethal substances, including 
chlorine. Equipment failure could result in damage to facilities, death or injury and liabilities to third parties. If 
at any time the appropriate regulatory authorities deem any of the facilities unsafe, they may order that such 
facilities be shut down.

Specialty Chemicals’ operations and activities in various jurisdictions require regulatory approvals for the handling, 
production, transportation and disposal of chemical products and waste substances. The failure to obtain or 
comply fully with such applicable regulatory approvals may materially adversely affect Specialty Chemicals.

Approximately  25%  of  Specialty  Chemicals’  employees  are  unionized.  Collective  bargaining  agreements  are 
renegotiated in the normal course of business. While labour disruptions are not expected, there is always risk 
associated with the renegotiation process that could have an adverse impact to Superior.

Construction Products Distribution

Activity in the Construction Products Distribution segment is subject to changes in the level of general economic 
activity and in particular to the level of activity in residential and non-residential construction subsectors. New 
construction in residential markets is subject to such factors as household income, employment levels, customer 
confidence,  population  changes  and  the  supply  of  residential  units  in  any  local  area.  Non-residential  activity 
can  be  subdivided  into  commercial,  industrial  and  institutional.  New  construction  activity  in  these  sectors  is 
subject to many of the same general economic factors as for residential activity. In the industrial and institutional 
subsectors, government and regulatory programs can also have a significant impact on the outlook for product 
distribution,  particularly  as  related  to  our  insulation  businesses.  As  a  result,  changes  to  the  level  of  general 
economic activity or any of the above mentioned factors that affect the amount of construction or renovations in 
residential and non-residential markets can have an adverse effect on the CPD business and Superior.

Construction Products Distribution competes with other specialty construction distributors servicing the builder/
contractor market, in addition to big-box home  centres and  independent  lumber yards. The  ability to remain 
competitive depends on its ability to provide reliable service at competitive prices. 

The gypsum specialty distributor (GSD) market is driven largely by residential and non-residential construction. 
Demand for wall and ceiling building materials  is affected  by changes in general and  local economic factors 
including demographic trends, employment levels, interest rates, consumer confidence and overall economic 
growth.  These  factors  in  turn  impact  the  level  of  existing  housing  sales,  new  home  construction,  new  non-
residential  construction,  and  office/commercial  space  turnover,  all  of  which  are  significant  factors  in  the 
determination of demand for products and services. 

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Management's Discussion and Analysis

The commercial & industrial (C&I) market is driven largely by C&I construction spending and economic growth. 
Sectors within the C&I market that are particularly influential to demand include commercial construction and 
renovation, construction or expansion of industrial process facilities, such as oil refineries and petrochemical 
plants, as well as institutional facilities (e.g., government, health care and schools).

The  distribution  of  walls  and  ceilings  and  C&I  products  involves  risks,  including  the  failure  or  substandard 
performance  of  equipment,  human  error,  natural  disasters,  suspension  of  operations  and  new  governmental 
statutes, regulations, guidelines and policies. Operations are also subject to various hazards incidental to the 
handling, processing, storage and transportation of certain hazardous materials, including industrial chemicals. 
The  business  maintains  safe  working  practices  through  proper  procedures  and  direction  and  utilization  of 
equipment such as forklifts, boom trucks, fabrication equipment and carts/dollies. The business handles and 
stores a variety of construction materials and maintains appropriate material handling compliance programs in 
accordance with local, state/provincial and federal regulations.

Approximately  4%  of  Construction  Products  Distribution’s  employees  are  unionized.  Collective  bargaining 
agreements are renegotiated in the normal course of business. While labour disruptions are not expected, there 
is always risk associated with the renegotiation process that could have an adverse impact to Superior.

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Management’s Report 

Management’s Responsibility for Financial Reporting 

The accompanying Consolidated Financial Statements of Superior Plus Corp. (Superior) and all of the information 
in this annual report are the responsibility of management and have been approved by the Board of Directors.

The  Consolidated  Financial  Statements  have  been  prepared  by  management  in  accordance  with  Canadian 
generally accepted accounting principles and include certain estimates that are based on management’s best 
judgments. Actual results may differ from these estimates and judgments. Management has ensured that the 
Consolidated Financial Statements are presented fairly in all material respects. 

Management has developed and maintains a system of internal controls to provide reasonable assurance that 
Superior’s  assets  are  safeguarded,  transactions  are  accurately  recorded,  and  the  financial  statements  report 
Superior’s operating and financial results in a timely manner. Financial information presented elsewhere in this 
annual report has been prepared on a basis consistent with that in the Consolidated Financial Statements. 

The  Board  of  Directors  of  Superior  is  responsible  for  reviewing  and  approving  the  financial  statements  and 
primarily through its Audit Committee ensures that management fulfills its responsibilities for financial reporting. 
The Audit Committee meets with management and Superior’s external auditors, to discuss internal controls over 
the financial reporting process, auditing matters and financial reporting issues, to satisfy itself that each party is 
properly discharging its responsibilities and to review the annual report, the financial statements and the external 
auditors’ report. The Committee reports its findings to the Board for the Board’s consideration in approving the 
financial statements for issuance to the shareholders. The Committee also considers, for review by the Board 
and approval by the shareholders, the engagement or re-appointment of the external auditor’s. 

Deloitte & Touche LLP, an independent firm of chartered accountants, was appointed at Superior’s last annual 
meeting to audit Superior’s Consolidated Financial Statements in accordance with Canadian generally accepted 
auditing standards. The firm’s auditors have provided an independent professional opinion. Deloitte & Touche 
LLP has full and free access to the Audit Committee. 

“signed” 

“signed” 

Grant D. Billing  
Chairman and Chief Executive Officer 
Superior Plus Corp. 

Wayne M. Bingham
Executive Vice-President and Chief Financial Officer 
Superior Plus Corp.

Calgary, Alberta
February 17, 2011

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Independent Auditor’s Report

To the Shareholders of Superior Plus Corp.

We have audited the accompanying consolidated financial statements of Superior Plus Corp. which comprise 
the consolidated balance sheets as at December 31, 2010 and 2009, and the consolidated statements of net 
earnings (loss), comprehensive income (loss) and deficit and cash flows for the years then ended, and a summary 
of significant accounting policies and other explanatory information.

Management’s Responsibility for the Consolidated Financial Statements

Management is responsible for the preparation and fair presentation of these consolidated financial statements 
in  accordance  with  Canadian  generally  accepted  accounting  principles,  and  for  such  internal  control  as 
management determines is necessary to enable the preparation of consolidated financial statements that are 
free from material misstatement, whether due to fraud or error.

Auditor’s Responsibility

Our responsibility is to express an opinion on these consolidated financial statements based on our audits. We 
conducted  our  audits  in  accordance  with  Canadian  generally  accepted  auditing  standards.  Those  standards 
require that we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance 
about whether the consolidated financial statements are free from material misstatement.

An  audit  involves  performing  procedures  to  obtain  audit  evidence  about  the  amounts  and  disclosures  in  the 
consolidated financial statements. The procedures selected depend on the auditors’ judgment, including the 
assessment  of  the  risks  of  material  misstatement  of  the  consolidated  financial  statements,  whether  due  to 
fraud or error. In making those risk assessments, the auditor considers internal control relevant to the entity’s 
preparation and fair presentation of the consolidated financial statements in order to design audit procedures 
that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness 
of  the  entity’s  internal  control.  An  audit  also  includes  evaluating  the  appropriateness  of  accounting  policies 
used and the reasonableness of accounting estimates made by management, as well as evaluating the overall 
presentation of the consolidated financial statements.

We believe that the audit evidence we have obtained in our audits is sufficient and appropriate to provide a basis 
for our audit opinion. 

Opinion

In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position 
of Superior Plus Corp. as at December 31, 2010 and 2009 and the results of its operations and its cash flows for 
the years then ended in accordance with Canadian generally accepted accounting principles.

February 17, 2011 
Calgary, Alberta 

(To be signed)

Deloitte & Touche LLP
Chartered Accountants

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Consolidated Balance Sheets

As at December 31 (millions of dollars) 

ASSETS 
Current Assets 
  Cash and cash equivalents 
  Accounts receivable and other (Notes 4 and 13) 

Inventories (Note 5) 

  Future income tax asset (Note 14) 
  Current portion of unrealized gains on derivative financial instruments (Note 13) 

Property, plant and equipment (Note 7) 
Intangible assets (Note 7) 
Goodwill (Note 8) 
Accrued pension asset (Note 12) 
Long-term portion of notes and finance lease receivable (Note 6) 
Future income tax asset (Note 14) 
Investment tax credits (Note 14) 
Long-term portion of unrealized gains on derivative financial instruments (Note 13) 

LIABILITIES AND SHAREHOLDERS’ EQUITY 
Current Liabilities 
  Accounts payable and accrued liabilities 
  Unearned revenue 
  Current portion of term loans (Note 9) 
  Dividends and interest payable to shareholders and debenture holders 
  Current portion of deferred credit (Note 14) 
  Future income tax liability (Note 14) 
  Current portion of unrealized losses on derivative financial instruments (Note 13) 

Revolving term bank credits and term loans (Note 9) 
Convertible unsecured subordinated debentures (Note 10) 
Employee future benefits (Note 12) 
Asset retirement obligations and environmental liabilities (Note 11) 
Future income tax liability (Note 14) 
Deferred credit (Note 14) 
Long-term portion of unrealized losses on derivative financial instruments (Note 13) 
Total Liabilities 

Shareholders’ Equity 
  Shareholders’ capital (Note 15) 
  Contributed surplus (Note 15) 
  Deficit 
  Accumulated other comprehensive loss (Note 15) 

Total Shareholders’ Equity 

(See Notes to the Consolidated Financial Statements)

(signed) 
Grant D. Billing 
Director 

(signed) 
Peter Valentine 
Director

2010 

2009

8.9 
471.8 
173.3 
48.6 
31.4 
  734.0 

687.7 
181.0 
478.7 
21.0 
12.1 
191.1 
117.4 
26.6 
  2,449.6 

302.4 
6.8 
32.2 
15.5 
18.2 
1.3 
78.6 
455.0 

540.9 
621.7 
19.2 
7.1 
70.0 
229.6 
56.0 
1,999.5 

1,601.2 
5.5 
(1,101.3) 
(55.3) 
(1,156.6) 
450.1 
2,449.6 

24.3
313.8
145.7
59.0
22.2
565.0

668.0
180.0
528.4
18.2
–
165.7
120.2
28.5
2,274.0

280.7
5.8
5.1
14.2
24.5
–
77.8
408.1

633.2
309.0
17.2
0.9
22.1
246.4
52.6
1,689.5

1,502.0
5.3
(883.3)
(39.5)
(922.8)
584.5
2,274.0

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Consolidated Statements of Net 
Earnings (Loss), Comprehensive 
Income (Loss) and Deficit

Years ended December 31 (millions of dollars except per share amounts) 

Revenues 

Cost of products sold 

Realized losses on derivative financial instruments (Note 13) 

Gross profit 

Expenses 

  Operating and administrative 

  Amortization of property, plant and equipment 

  Amortization of intangible assets 

Interest on revolving term bank credits and term loans 

Interest on convertible unsecured subordinated debentures 

  Accretion of convertible debenture issue costs and asset retirement obligations 

Impairment of goodwill and intangible assets (Note 8) 

  Unrealized losses on derivative financial instruments (Note 13) 

Net earnings (loss) before income taxes 

Income tax recovery (expense) (Note 14) 

Net Earnings (Loss) 

Net earnings (loss) 

Other comprehensive income (loss), net of tax: 

  Unrealized foreign currency gains (losses) on translation of 

  self-sustaining foreign operations 

  Reclassification of derivative gains and (losses) previously deferred 

Comprehensive Income (Loss) 

Deficit, beginning of year 

Impact from acquisition estimates (Note 3) 

66

Net earnings (loss) 

Dividends to shareholders 

Deficit, end of year 

2010 

3,529.2 

(2,661.3) 

(80.3) 

787.6 

2009

2,246.7

(1,495.3)

(98.0)

653.4

624.4 

37.7 

25.0 

42.8 

28.2 

2.9 

89.5 

2.2 

852.7 

(65.1) 

18.1 

(47.0) 

(47.0) 

(25.0) 

9.2 

(62.8) 

(883.3) 

0.2 

(47.0) 

(171.2) 

(1,101.3) 

476.1

22.6

7.9

27.0

16.8

1.4

–

20.6

572.4

81.0

(12.7)

68.3

68.3

(39.4)

(1.7)

27.2

(803.4)

–

68.3

(148.2)

(883.3)

Net earnings (loss) per share, basic and diluted (Note 16) 

$ 

  (0.45) 

$ 

  0.75

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Consolidated Statements  
of Cash Flows

Years ended December 31 (millions of dollars) 

Operating Activities 
Net earnings (loss) 

Items not affecting cash: 
  Amortization of property, plant and equipment, intangible assets and accretion 
  Amortization of customer contract related costs 
  Amortization included in cost of products sold 
  Pension expense 
  Unrealized losses on derivative financial instruments 

Impairment of goodwill and intangible assets (Note 7 and 8) 

  Future income tax (recovery) expense 

Customer contract related costs 
Realized gain on derivative financial instruments 
(Increase) decrease in non-cash operating working capital items (Note 18) 
Cash flows from operating activities 

Investing Activities 
  Purchase of property, plant and equipment 
  Proceeds on disposal of property, plant and equipment 

Investment in finance lease 
  Acquisition of Griffith (Note 3) 
  Acquisition of the Burnaby Assets (Note 3) 
  Acquisition of SPI (Note 3) 
  Acquisition of U.S. refined fuels assets (Note 3) 
  Other acquisitions and earn-out payment on prior acquisition (Note 3) 
Cash flows used in investing activities 

Financing Activities 
  Revolving term bank credits and term loans 
  Net repayment of accounts receivable sales program 
  Dividends to shareholders 
  Proceeds from dividend reinvestment plan 
Issuance of common shares (Note 15) 
Issuance of 6.0% convertible debentures (Note 10) 
Issuance of 5.75% convertible debentures (Note 10) 
Issuance of 7.50% convertible debentures (Note 10) 
Issuance of 8.25% senior unsecured debentures (Note 9) 

  Realized gain on derivative financial instruments 
  Decrease in non-cash working capital 
Cash flows from financing activities 

Effect of translation of foreign-denominated cash and cash equivalents 

Net increase (decrease) in cash and cash equivalents 
Cash and cash equivalents, beginning of year 
Cash and cash equivalents, end of year 

Supplementary cash flow information: 
Cash income taxes paid 

Cash interest paid 

(See Notes to the Consolidated Financial Statements)

2010 

(47.0) 

65.6 
6.3 
44.9 
– 
2.2 
89.5 
(19.1) 
(2.8) 
– 
(127.4) 
12.2 

(36.8) 
2.8 
(10.3) 
(147.4) 
(18.1) 
– 
– 
(5.9) 
(215.7) 

(49.0) 
(2.6) 
(171.2) 
17.2 
82.5 
144.4 
165.6 
– 
– 
– 
1.3 
188.2 

(0.1) 

(15.4) 
24.3 
8.9 

2.1 

68.3 

 2009

68.3

31.9
7.0
37.5
1.7
20.6
–
11.6
(4.0)
(7.7)
25.7
192.6

(139.3)
4.8
–
–
–
(109.5)
(178.5)
(1.4)
(423.9)

63.1
(7.3)
(148.2)
–
97.8
–
–
65.8
147.0
7.7
14.9
240.8

(1.3)

8.2
16.1
24.3

1.1

40.8

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Notes to the Consolidated  
Financial Statements

(Tabular  amounts  in  Canadian  millions  of  dollars,  unless  noted  otherwise,  except  per  share  amounts.  Tables 
labelled “2010” and “2009” are for the full years ended December 31)

1.  Organization

Superior Plus Corp. (Superior) is a diversified business corporation, incorporated under the Canada Business 
Corporations  Act.  Superior  indirectly  holds  100%  of  Superior  Plus  LP  (Superior  LP),  a  limited  partnership 
formed between Superior General Partner Inc. (Superior GP), as general partner and Superior as limited partner. 
Superior holds 100% of the shares of Superior GP. Superior does not conduct active business operations but 
rather distributes to shareholders the income it receives from Superior LP in the form of partnership allocations, 
net of expenses and interest payable on the convertible unsecured subordinated debentures (the Debentures). 
Superior’s investments in Superior LP are financed by share capital and Debentures.

Business Segments

Superior operates three distinct operating segments: Energy Services, Specialty Chemicals and Construction 
Products Distribution. Superior’s Energy Services operating segment provides distribution, wholesale procurement 
and related services in relation to propane, heating oil and other refined fuels. Energy Services also provides 
fixed-price natural gas and electricity supply services. Superior’s Specialty Chemicals operating segment is a 
leading supplier of sodium chlorate and technology to the pulp and paper industries and is a regional supplier of 
potassium and chloralkali products to the U.S. Midwest. Superior’s Construction Products Distribution operating 
segment  is  one  of  North  America’s  leading  distributors  of  commercial  and  industrial  insulation  and  specialty 
walls and ceiling products. It is the largest distributor of specialty construction products to the walls and ceilings 
industry in Canada (see Note 20).

2.  Accounting Policies

(a)  Basis of Presentation

The  accompanying  Consolidated  Financial  Statements  have  been  prepared  according  to  Canadian  generally 
accepted accounting principles (GAAP), applied on a consistent basis, and include the accounts of Superior 
and  its  wholly-owned  subsidiaries.  The  accounting  principles  applied  are  consistent  with  those  as  set  out  in 
Superior’s annual financial statements for the year ended December 31, 2009. All significant transactions and 
balances between Superior and Superior’s subsidiaries have been eliminated on consolidation.

(b) Future Accounting Changes

International Financial Reporting Standards (IFRS)

The Accounting Standards Board of Canada (AcSB) has announced plans that will require the convergence of 
Canadian GAAP with IFRS for publicly accountable enterprises, including Superior. The changeover date from 
Canadian GAAP to IFRS is for annual and interim financial statements relating to fiscal years beginning on or 
after January 1, 2011. Superior is currently assessing the future impact of these new standards on its future 
consolidated financial statements. 

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Business Combinations

In  January  2009,  the  Canadian  Institute  of  Chartered  Accountants  (CICA)  issued  Handbook  Section  1582, 
Business  Combinations,  which  will  replace  CICA  Handbook  Section  1581  of  the  same  name.  Under  this 
guidance, the purchase price used in a business combination is based on the fair value of shares exchanged at 
their market price at the date of the exchange. Currently the purchase price used is based on the market price 
of the shares for a reasonable period before and after the date the acquisition is agreed upon and announced. 
This new guidance generally requires all acquisition costs to be expensed, which currently are capitalized as 
part of the purchase price. Contingent liabilities are to be recognized at fair value at the acquisition date and 
re-measured at fair value through earnings each period until settled. Currently only contingent liabilities that are 
resolved and payable are included in the cost to acquire the business. In addition, negative goodwill is required 
to be recognized immediately in earnings, unlike the current requirement to eliminate it by deducting it from non-
current assets in the purchase price allocation. Section 1582 is effective for Superior on January 1, 2011 with 
prospective application and early adoption permitted. The adoption of this standard will impact the accounting 
treatment of future business combinations.

Consolidated Financial Statements

In  January  2009,  the  CICA  issued  Handbook  Section  1601,  Consolidated  Financial  Statements,  which  will 
replace CICA Handbook Section 1600 of the same name. This guidance requires uniform accounting policies 
to be consistent throughout all consolidated entities, which is not explicitly required under the current standard. 
Section 1601 is effective for Superior on January 1, 2011 with early adoption permitted. The adoption of this 
standard should not have a material impact on Superior’s future consolidated financial statements.

Non-Controlling Interests

In January 2009, the CICA issued Handbook Section 1602, Non-controlling Interests, which will replace CICA 
Handbook  Section  1600,  Consolidated  Financial  Statements.  Minority  interest  is  now  referred  to  as  non-
controlling interest (“NCI”), and is presented within equity. Under this new guidance, when there is a loss or gain 
of control the Company’s previously held interest is revalued at fair value. Currently an increase in an investment 
is accounted for using the purchase method and a decrease in an investment is accounted for as a sale resulting 
in a gain or loss in earnings. In addition, NCI may be reported at fair value or at the proportionate share of the fair 
value of the acquired net assets and allocation of the net income to the NCI will be on this basis. Currently, NCI 
is recorded at the carrying amount and can only be in a deficit position if the NCI has an obligation to fund the 
losses. Section 1602 is effective for Superior on January 1, 2011 with early adoption permitted. The adoption of 
this standard should not have a material impact on Superior’s future consolidated financial statements.

(c)  Cash and Cash Equivalents

Cash and cash equivalents include cash and highly liquid short-term investments which, on acquisition, have a 
term to maturity of three months or less.

(d)  Accounts Receivable Sales Program

Superior has a revolving trade accounts receivable sales program under which all transactions are accounted for 
as sales. Losses on sales depend in part on the previous carrying amount of trade accounts receivable involved 
in  the  sales  and  have  been  included  in  interest  on  revolving  term  bank  credits  and  term  loans.  The  carrying 
amount is allocated between the assets sold and retained interests based on their relative fair value at the date 
of the sale, which is calculated by discounting expected cash flows at prevailing money market rates.

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Notes to the Consolidated Financial Statements

(e) 

Inventories

Energy Services

Energy Services inventories are valued at the lower of weighted average cost and market determined on the 
basis of estimated net realizable value. Appliances, materials, supplies and other inventories are stated at the 
lower  of  cost  and  market  determined  on  the  basis  of  estimated  replacement  cost  or  net  realizable  value,  as 
appropriate.

Specialty Chemicals

Inventories are valued at the lower of cost and net realizable value. The cost of chemical inventories is determined 
on  a  first-in,  first-out  basis.  Stores  and  supply  inventories  are  costed  on  an  average  basis.  Transactions  are 
entered  into  from  time  to  time  with  other  companies  to  exchange  chemical  inventories  in  order  to  minimize 
working  capital  requirements  and  to  facilitate  distribution  logistics.  Balances  related  to  quantities  due  to  or 
payable by Specialty Chemicals are included in accounts receivable.

Construction Products Distribution

Inventories of building products are valued at the lower of cost and net realizable value. Cost is calculated on a 
weighted average cost basis.

(f)  Financial Instruments and Derivative Financial Instruments

Financial Instruments 

Financial  instruments  are  recognized  at  fair  value  upon  their  initial  recognition.  Measurement  in  subsequent 
periods is dependent on whether the financial instrument has been classified as held-for-trading, available-for-
sale, held-to-maturity, loans and receivables, or other financial liabilities. After initial recognition, items classified 
as  held-for-trading  or  available-for-sale  are  revalued  at  fair  values,  while  items  classified  as  held-to-maturity, 
loans and receivables, and other financial liabilities are measured at amortized cost using the effective interest 
method. Transaction costs are expensed as incurred for financial instruments classified or designated as held-
for-trading.  For  other  financial  instruments,  transaction  costs  are  recorded  as  part  of  the  underlying  financial 
instrument and are amortized or accreted into net income.

Derivative Financial Instruments

Financial  and  non-financial  derivatives,  including  derivatives  that  are  embedded  in  financial  or  non-financial 
contracts  that  are  considered  to  be  derivatives,  are  recognized  at  fair  value  upon  their  initial  recognition. 
Measurement in subsequent periods is at fair value with changes in fair value recorded to net income. Superior 
does not formally designate and document economic hedges in accordance with the requirements of applying 
hedge accounting under GAAP.

(g)  Property, Plant and Equipment

Cost

Property,  plant  and  equipment  is  recorded  at  cost  less  accumulated  amortization.  Major  renewals  and 
improvements which extend the useful lives of equipment are capitalized, while repair and maintenance expenses 
are charged to operations as incurred. Disposals are removed at carrying costs less accumulated amortization 
with any resulting gain or loss reflected in operations.

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Interest Capitalization

Interest  costs  relating  to  major  capital  projects  are  capitalized  as  part  of  property,  plant  and  equipment. 
Capitalization of interest ceases when the related asset is substantially complete and ready for its intended use. 
During 2010 $nil million was capitalized (2009 – $3.9 million). 

Amortization

Energy Services and Construction Products Distribution

Property, plant and equipment assets are amortized over their respective estimated useful lives using the straight-
line method except for loaned propane dispensers, which use the declining balance method at an annual rate of 
10%. The estimated useful lives of major classes of property, plant and equipment are:

Buildings 
Tanks and cylinders 
Truck tank bodies, chassis and other Construction Products Distribution products 

20 to 40 years
20 years
7 to 10 years

Specialty Chemicals

Property, plant and equipment assets are amortized on a straight-line basis. The estimated useful lives of major 
classes of property, plant and equipment are:

Furniture and fixtures 
Plant and equipment 

Asset Retirement Obligations

Specialty Chemicals

3 to 5 years
15 to 30 years

Certain of Specialty Chemicals’ assets are subject to what is commonly referred to as asset retirement obligations 
as  Specialty  Chemicals  is  required  to  remove  or  remedy  the  effect  of  its  activities  on  the  environment  at  its 
operating sites by dismantling and removing production facilities at the end of a respective plant’s operating 
life. Specialty Chemicals’ asset retirement obligations could also be impacted by interpretation and changes to 
environmental laws and regulations in the countries in which it operates. The obligation is recorded as a liability on 
a discounted basis when incurred using Superior’s average credit-adjusted risk-free rate, with a corresponding 
increase to the carrying amount of the related asset.  The capitalized costs are depleted on a straight-line basis 
over the life of the asset.  The liability is adjusted each reporting period to reflect the passage of time, with the 
accretion charged to earnings, and for revisions to the estimated future cash flows. Actual costs incurred upon 
settlement of the obligation are charged against the liability. Differences between the actual costs incurred upon 
settlement and the liability are recognized in earnings in the period in which the settlement occurs.

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Notes to the Consolidated Financial Statements

Energy Services

Energy Services recognizes the fair value of an asset retirement obligation in the period in which it is incurred 
or  when  a  reasonable  estimate  of  the  fair  value  can  be  made.  The  obligation  is  recorded  as  a  liability  on  a 
discounted basis when incurred using Superior’s average credit-adjusted risk-free rate, with a corresponding 
increase to the carrying amount of the related asset. The capitalized costs are depleted on a straight-line basis 
over the life of the asset. The liability is adjusted each reporting period to reflect the passage of time, with the 
accretion charged to earnings, and for revisions to the estimated future cash flows. Actual costs incurred upon 
settlement of the obligation are charged against the liability. Differences between the actual costs incurred upon 
settlement and the liability are recognized in earnings in the period in which the settlement occurs.

Impairment

Superior  reviews  long-lived  assets  and  intangible  assets  with  finite  lives  whenever  events  or  changes  in 
circumstances indicate that the carrying amounts of such assets may not be fully recoverable. Determination of 
recoverability is based on an estimate of undiscounted future cash flows, and measurement of an impairment 
loss is based on the fair value of the assets.

(h) 

Intangible Assets and Customer Contract Related Costs

Energy Services and Construction Products Distribution

The value of intangible assets such as trademarks, customer base and non-compete agreements is amortized 
on  a  straight-line  basis  over  their  estimated  useful  lives.  The  estimated  useful  lives  of  the  major  classes  of 
intangibles are:

Trademarks 
Customer base 
Non-compete agreements  

10 to 15 years
10 to 15 years
 3 to 5 years

Costs incurred by Energy Services to acquire natural gas and electricity customer contracts are capitalized as 
deferred costs at the time a cost is incurred. The costs are recognized into net earnings as an operating and 
administrative expense over the term of the underlying contracts. The contracts range from one to five years with 
the average remaining life approximately two years.

Specialty Chemicals

The value of acquired royalty assets is amortized over the remaining term of the royalty agreements up to 10 
years. The costs of patents are amortized on a straight-line basis over their estimated useful lives.

(i)  Goodwill

All  business  combinations  are  accounted  for  using  the  purchase  method.  Goodwill  is  carried  at  cost,  is  not 
amortized and represents the excess of the purchase price and related costs over the fair value assigned to 
the net assets of businesses acquired. Goodwill is tested for impairment on an annual basis using a two-step 
approach,  with  the  first  being  to  assess  whether  the  fair  value  of  the  reporting  unit  with  which  goodwill  is 
associated  is  less  than  its  carrying  value.  If  this  is  the  case,  a  second  impairment  test  is  performed  which 
requires a comparison of the fair value of goodwill to its carrying amount. If the fair value is less than the carrying 
value, goodwill is considered to be impaired and an impairment charge would be recognized immediately. 

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(j)  Revenue Recognition

Energy Services

Revenues from sales are recognized at the time of delivery, or when related services are performed and there is 
evidence of an arrangement at a fixed or determinable price and the collectability of the sale is assured. 

Natural gas revenues are recognized as gas is delivered to local natural gas distribution companies and when 
there is evidence of an arrangement at a fixed or determinable price and the collectability of the sale is assured. 
Costs  associated  with  balancing  the  amount  of  gas  used  by  Energy  Services  customers  with  the  volumes 
delivered  by  Energy  Services  to  the  local  distribution  companies  are  recognized  as  period  costs.  Electricity 
revenues are recognized as the electricity is consumed by the end-use customer or sold to third parties.

Specialty Chemicals

Revenues from chemical sales are recognized at the time of delivery and when there is evidence of an arrangement 
at  a  fixed  or  determinable  price  and  the  collectability  of  the  sale  is  assured.  Revenues  associated  with  the 
construction of chlorine dioxide generators are recognized using the percentage-of-completion method based 
on cost incurred compared to the total estimated cost.

Construction Products Distribution

Revenue is recognized when products are delivered to the customer and when there is evidence of an arrangement 
at a fixed or determinable price and the collectability of the sale is assured. Revenue is stated net of discounts 
and rebates granted.

(k)  Rebates – Construction Products Distribution

Purchase  rebates  are  recognized  as  a  reduction  of  cost  of  products  sold  when  the  related  performance  is 
completed and the inventory is sold. Vendor rebates that are contingent upon completing a specified level of 
purchases are recognized as a reduction of cost of products sold based on a systematic and rational allocation of 
the cash consideration to each of the underlying transactions that results in progress toward earning that rebate 
or refund, assuming that the rebate can be reasonably estimated and it is probable that the specified target will 
be obtained. Otherwise, the rebate is recognized as the milestone is achieved and the inventory is sold.

(l)  Employee Future Benefits

Superior  has  a  number  of  defined  benefit  and  defined  contribution  plans  providing  pension  and  other  post-
employment  benefits  to  most  of  its  employees,  and  accrues  its  obligations  under  the  plans  and  the  related 
costs, net of plan assets. Past service costs and actuarial gains and losses in excess of 10% of the greater of 
the accrued benefit obligation and the fair value of the plan assets are amortized into income over the expected 
average remaining life of the active employees participating in the plans.

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Notes to the Consolidated Financial Statements

(m)  Income Taxes

Current income taxes are recorded based on the estimated income taxes payable on taxable income for the 
current year. Future income tax assets and liabilities are determined based on differences between the accounting 
and tax basis of assets and liabilities, and are measured using substantively enacted tax rates and laws that will 
be in effect when the differences are expected to reverse. A future tax asset is recognized if it is more likely than 
not to be realized. The effect of a change in tax rates on future income tax assets and liabilities is recorded in the 
period in which the change is substantively enacted. 

(n)  Foreign Currency Translation

The accounts of the operations of Energy Services, Specialty Chemicals and Construction Products Distribution 
in the United States and the operations of Specialty Chemicals operations in Chile are considered to be self-
sustaining  foreign  operations  and  are  translated  using  the  current  rate  method,  under  which  all  assets  and 
liabilities are translated at the exchange rate prevailing at the balance sheet date, and revenues and expenses 
at  average  rates  of  exchange  during  the  period.  Exchange  gains  and  losses  arising  from  this  translation, 
representing the net unrealized foreign currency translation gain or loss on Superior’s net investment in these 
foreign operations, are recorded as a component of accumulated other comprehensive income. Other monetary 
assets and liabilities held by Superior are translated using the current rate method.

Transactions  denominated  in  a  foreign  currency,  other  than  the  translation  of  self-sustaining  operations,  are 
translated into the functional currency at rates in effect at the date of the transaction. At the balance sheet date, 
monetary  foreign  currency  assets  and  liabilities  are  translated  at  exchange  rates  then  in  effect.  The  resulting 
translation gains or losses are recognized in the determination of earnings.

(o)  Share-Based Compensation

Superior  has  established  share-based  compensation  plans  whereby  restricted  shares  and/or  performance 
shares may be granted to employees. The fair value of these shares is estimated and recorded as an expense 
and accrued liabilities, with the payments settled in cash.

(p)  Net Earnings per Share

Basic  net  earnings  per  share  is  calculated  by  dividing  the  net  earnings  by  the  weighted  average  number  of 
shares  outstanding  during  the  period.  The  weighted  average  number  of  shares  outstanding  during  the  year 
is  calculated  using  the  number  of  shares  outstanding  at  the  end  of  each  month  during  the  year.  Diluted  net 
earnings  per  share  is  calculated  by  factoring  in  the  dilutive  impact  of  the  dilutive  instruments,  including  the 
conversion of debentures to shares using the “if-converted” method to assess the impact of dilution. Superior 
uses the treasury stock method to determine the impact of dilutive options, which assumes that the proceeds 
from in-the-money share options are used to repurchase shares at the average market price during the period.

(q)  Use of Estimates and Assumptions

The preparation of Superior’s Consolidated Financial Statements in accordance with GAAP requires management 
to make estimates and assumptions that affect the reported amounts of assets, liabilities, net income and related 
disclosures.  Certain  estimates,  including  the  calculation  of  the  fair  value  of  various  financial  instruments,  the 
allowance for doubtful accounts, employee future benefits, future income tax assets and liabilities and asset 
impairments, require management to make subjective or complex judgments. Accordingly, actual results could 
differ from these and other estimates, thereby impacting Superior’s Consolidated Financial Statements. 

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3.  Acquisitions

On October 25, 2010, Superior completed the acquisition of certain assets which make up a U.S. retail heating 
oil  and  propane  distribution  business  (KW  Assets)  for  an  aggregate  purchase  price  of  $4.9  million  including 
adjustments for working capital. The assets provide a broad range of services, including heating, ventilation and 
air conditioning repair and other related services.

On  June  28,  2010,  Superior  completed  the  acquisition  of  certain  assets  of  a  Western  Canadian  commercial 
and industrial insulation distributor (Burnaby Assets) for an aggregate purchase price of $18.1 million, inclusive 
of transaction costs. The assets acquired consist of three operating branches in Alberta and British Columbia 
and allow Construction Products Distribution to expand its commercial and industrial distribution business in 
Canada.

On January 20, 2010, Superior completed its acquisition of the shares of Griffith Holdings, Inc. (Griffith) for an 
aggregate  purchase  price  of  $147.4  million  (US$140.6  million),  inclusive  of  working  capital  adjustments  and 
transaction costs. Griffith is a retail and wholesale distributor of retail propane, heating oil and motor fuels in 
upstate New York. 

On December 11, 2009, Superior acquired certain assets that comprise a retail heating oil, propane and motor 
fuels  distribution  business  (Griffith  CH  U.S.  refined  fuels  assets)  from  Griffith  Energy  Services,  Inc.  for  an 
aggregate purchase price of $82.5 million (US$77.9 million), inclusive of transaction-related costs. Griffith CH 
U.S. refined fuels assets distribute a broad range of liquid fuels and propane gas, serving markets in Connecticut, 
Pennsylvania and Rhode Island. In addition Griffith CH U.S. refined fuels assets also provides a broad range of 
services, including heating, ventilation and air conditioning repair and other related services.

On September 30, 2009, Superior acquired certain assets which make up a U.S. retail heating oil and propane 
distribution business (Sunoco U.S. refined fuels assets) from Sunoco, Inc. (R&M), and Sunoco, Inc., both of which 
are Pennsylvania corporations, for an aggregate purchase price of $96.7 million (US$90.2 million), inclusive of 
transaction-related costs. The heating oil assets distributes a broad range of liquid fuels and propane gas and 
provide service, serving markets in Pennsylvania and New York.

On  September  24,  2009,  Superior  acquired  the  shares  of  Specialty  Products  &  Insulation  Co.  (SPI)  for  an 
aggregate purchase price of $142.1 million (US$132.1 million), inclusive of transaction-related costs. SPI is a 
leading U.S. national distributor of insulation and architectural named brand products focused on the commercial 
and industrial markets.

Using the purchase method of accounting for acquisitions, Superior consolidated the assets and liabilities from 
the acquisitions and included earnings as of the respective closing date. The acquisitions completed in 2010 are 
subject to change pending finalization of the allocation of assets and liabilities.

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Notes to the Consolidated Financial Statements

The allocation of the consideration paid for these acquisitions is as follows:

2010

Acquisition of 
KW Assets 

  Acquisition of  Acquisition of
Griffith
Holdings Inc. 

Burnaby 
Assets 

Cash consideration paid 

Transaction costs 

Total cash consideration 

Common shares issued to former owners 
  of the Burnaby Assets (1) 
Total consideration 

Working capital, net 

Property, plant and equipment 

Intangible assets 
Goodwill (2) 
Assumed deferred consideration obligations 

Future income tax liability 

Asset retirement obligations and environmental liabilities 

4.9 

− 

4.9 

− 

4.9 

(0.5) 

3.3 

2.1 

− 

− 

− 

− 

4.9 

2.0 

0.1 

2.1 

16.0 

18.1 

8.3 

0.5 

− 

9.3 

− 

− 

− 

18.1 

142.6 

4.8 

147.4 

− 

147.4 

33.0 

84.2 

53.0 

22.9 

 (0.6) 

 (41.5) 

(3.6) 

147.4 

(1)  Relates to the issuance of 1,205,728 common shares for gross consideration of $16.0 million or $13.27 per common share. 
(2)  The amount of goodwill that is expected to be deductible for tax purposes is approximately $7.0 million. 

The allocation of consideration paid for these acquisitions to intangibles is as follows;

Trademarks 

Customer base 

Restrictive covenants and other assets 

Total intangible assets 

Acquisition of 
KW Assets 

Acquisition of 
Burnaby 
Assets 

Acquisition of
Griffith
Holdings Inc. 

− 

1.6 

0.5 

2.1 

− 

− 

− 

− 

17.8 

33.5 

1.7 

53.0 

 Total

149.5

4.9

154.4

16.0

170.4

40.8

88.0

55.1

32.2

(0.6)

(41.5)

(3.6)

170.4

 Total

17.8

35.1

2.2

55.1

Additionally, during the first quarter of 2010, Construction Products Distribution acquired the assets of a small 
construction product distributor for consideration of $0.3 million.

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2009

Acquisition of 
SPI (3) 

Acquisition of 
Sunoco (4)  

Acquisition of
Griffith CH (5) 

Cash consideration paid 

Transaction costs 

Total cash consideration 
Common shares issued to former shareholders of SPI (1) 
Total consideration 

Working capital, net 

Property, plant and equipment 

Intangible assets 
Goodwill (2) 
Future income tax liability 

Asset retirement obligations 

107.0 

2.5 

109.5 

32.6 

142.1 

55.6 

3.7 

43.6 

45.0 

(5.8) 

− 

142.1 

91.6 

4.9 

96.5 

− 

96.5 

3.0 

52.5 

34.9 

8.6 

(1.7) 

(0.8) 

96.5 

79.3 

2.7 

82.0 

− 

82.0 

1.7 

12.2 

63.5 

4.6 

0.1 

(0.1) 

82.0 

 Total

277.9

10.1

288.0

32.6

320.6

60.3

68.4

142.0

58.2

(7.4)

(0.9)

320.6

(1)  Relates to the issuance of 2,803,135 common shares for gross consideration of $32,607,000 or $11.63 per common share. 
(2)  The amount of goodwill that is expected to be deductible for tax purposes is approximately $58.2 million. 
(3)  The SPI purchase price allocation was adjusted in the third quarter of 2010 due to the reclassification of previously recognized customer 
base fair value to goodwill of $26.5 million, an adjustment to future income taxes of $8.4 million and a reduction to goodwill of $9.8 
million as compared to the preliminary purchase equation as at September 30, 2009. A total adjustment to deficit of $0.2 million was 
recorded in the third quarter of 2010 due to the amortization and future income taxes recorded in the fourth quarter of 2010 related to 
the original purchase equation. The reclassification was recorded due to changes in the accounting assumptions based on the facts and 
circumstances at date of acquisition utilized for the application of CICA Handbook Section 1582, Business Combinations.

(4)  The  Sunoco  purchase  price  allocation  was  adjusted  during  2010  due  to  an  increase  in  transaction  costs  of  $0.2  million  which  was 

allocated to goodwill.

(5)  The Griffith CH purchase price allocation was adjusted during 2010 due to additional transaction costs incurred and changes to net 
working capital, intangible assets, and property, plant and equipment. During 2010 an additional $0.2 million in transaction costs were 
incurred  along  with  $0.3  million  in  consideration  paid.  The  increase  in  total  consideration  paid  and  other  adjustment  resulted  in  the 
recognition of an increase of $0.6 million to net working capital, $0.7 million to property, plant and equipment, a reduction of $0.7 million 
to goodwill and $0.1 million to intangible assets.

The allocation of consideration paid for these acquisitions to intangibles is as follows;

Trademarks 

Customer base 

Restrictive covenants 

Total intangible assets 

Acquisition of 
SPI  

Acquisition of 
Sunoco  

Acquisition of
Griffith CH 

20.7 

22.9 

− 

43.6 

4.5 

18.7 

11.7 

34.9 

21.5 

41.4 

0.6 

63.5 

 Total

46.7

83.0

12.3

142.0

Additionally,  during  the  third  quarter  of  2009,  Energy  Services  acquired  the  assets  of  two  small  propane 
distributors for consideration of $0.8 million. 

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Notes to the Consolidated Financial Statements

4.  Accounts Receivable and Other

Superior  sells,  with  limited  recourse,  certain  trade  accounts  receivable  on  a  revolving  basis  to  an  entity 
sponsored by a Canadian chartered bank. The accounts receivable are sold at a discount to face value based 
on prevailing money market rates. Superior has retained the servicing responsibility for the accounts receivable 
sold and has therefore recognized a servicing liability. The level of accounts receivable sold under the program 
fluctuates seasonally with the level of accounts receivable. As at December 31, 2010, proceeds of $90.1 million  
(December  31,  2009  –  $92.7  million)  had  been  received.  Superior  is  required  to  maintain  certain  collection 
performance standards and due to accounts receivable collection issues associated with a system conversion 
at Energy Services those performance standards were not met as at December 31, 2010. Superior has received 
a waiver related to certain collection performance standards from the accounts receivable securitization lenders 
and  expects  the  issue  to  be  resolved  in  due  course.  Superior’s  liquidity  is  not  expected  to  be  impacted  by 
the  collections  issue  and  credit  capacity  is  considered  sufficient  to  meet  net  working  capital  and  expected 
capital expenditure funding requirements. The existing accounts receivable securitization program matures on  
June 29, 2011. 

Included 
(December 31, 2009 – $21.4 million) of prepaid expenses. 

in  accounts 

receivable  and  other  as  at  December  31,  2010 

is  $23.4  million   

A summary of accounts receivable and other is as follows:

December 31, 

Accounts receivable trade 

Accounts receivable other 

Current portion of finance lease receivable (Note 6) 

Prepaid expenses 

Accounts receivable and other 

5. 

Inventories

2010 

416.9 

30.9 

0.6 

23.4 

471.8 

2009

270.4

22.0

−

21.4

313.8

For the year ended December 31, 2010 inventories of $2,356.6 million were expensed through cost of products 
sold (2009 – $1,206.7 million). No write-downs of inventory or reversals of write-downs were recorded during the 
years ended December 31, 2010 and 2009.

December 31, 

Propane, heating oil and other refined fuels 

Energy Services retailing materials, supplies, appliances and other 

Chemical finished goods and raw materials 

Chemical stores, supplies and other 

Walls, ceilings and insulation construction products 

2010 

69.3 

10.1 

16.5 

11.9 

65.5 

173.3 

2009

55.0

3.8

12.3

11.3

63.3

145.7

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6.  Finance Lease

In  November  2010,  Superior  entered  into  a  finance  lease  arrangement  with  a  customer  from  the  Specialty 
Chemical segment. The finance lease arrangement is related to capital assets used to produce electricity at a 
Specialty Chemicals sodium chlorate facility in Chile. The lease contract term is ten years and contains an early 
termination option for the customer after five years.

Amounts receivable under finance leases 

Current portion 
Long term portion 

Less unearned finance income 
Present value of minimum lease payments 

Minimum Lease Payments 
2009 

2010 

Present Value of
Minimum Lease Payments
2009

2010 

1.6 
13.8 
15.4 
(5.6) 
9.8 

− 
− 
− 
− 
− 

0.6 −
9.2 −
9.8 −
− −
9.8 −

The interest rate inherent in the lease is fixed at a constant rate for the entire lease term. The effective interest 
rate contracted is 10% per year.

There is no allowance for doubtful accounts, as the maximum exposure to credit risk of finance lease receivables 
is the carrying amount of the receivables. The finance lease receivables are neither past due nor impaired.

7.  Property, Plant and Equipment and Intangible Assets

December 31, 

2010 

2009

  Accumulated  Net Book 
Value 

 Cost  Amortization 

  Accumulated  Net Book 
Value

Cost  Amortization 

Land 

Buildings 

Specialty Chemicals 
  plant and equipment 

Energy Services retailing equipment 

Construction Products 
  Distribution equipment 
Leasehold improvements 

Property, plant and equipment 

Customer contract related costs 

Specialty Chemicals royalty assets 
  and patents 

Energy Services trademarks, 
  customer base and 
  non-compete agreements 

Construction Products Distribution 

intangible assets (1) 

Intangible assets 

Total property, plant and equipment 
  and intangible assets 

37.1 

 122.3 

666.6 

439.2 

34.8 
3.3 

1,303.3 

38.2 

65.4 

164.3 

23.1 

291.0 

– 

41.2 

264.8 

288.1 

19.4 
2.1 

615.6 

37.1 

81.1 

401.8 

151.1 

15.4 
1.2 

687.7 

27.0 

11.2 

52.5 

12.9 

22.2 

110.2 

669.4 

386.2 

37.2 
0.3 

1,225.5 

36.5 

51.1 

– 

35.1 

229.7 

275.3 

17.4 
– 

557.5 

22.2

75.1

439.7

110.9

19.8
0.3

668.0

21.8 

14.7

35.7 

15.4

25.0 

139.3 

108.3 

2.0 

106.3

5.5 

110.0 

17.6 

181.0 

45.6 

241.5 

2.0 

61.5 

43.6

180.0

1,594.3 

725.6 

868.7 

1,467.0 

619.0 

848.0

(1)  Based on the estimated fair value, it was determined that the intangible assets within the Construction Products Distribution segment 

were impaired and an impairment charge of $1.0 million was recognized in the fourth quarter of 2010. 

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Notes to the Consolidated Financial Statements

As at December 31, 2010 Superior held capital work in progress not subject to amortization of $17.2 million 
(December  31,  2009  –  $14.7  million)  included  in  Specialty  Chemicals  plant  and  equipment  and  $6.9  million 
(December 31, 2009 – $nil million) included in Energy Services retailing equipment.

8.   Goodwill

December 31, 

Goodwill, opening balance 

  Acquisition of Griffith Holdings Inc. 

  Acquisition of the Burnaby Assets 

  Acquisition of SPI 

  Acquisition of Sunoco 

  Acquisition of Griffith CH 

  Other acquisitions 

Impairment of goodwill 

  Foreign currency impact 

Goodwill, closing balance 

2010 

528.4 

20.9 

9.3 

13.6 

– 

– 

– 

(88.5) 

(5.0) 

478.7 

2009

472.7

–

–

44.5

12.5

0.5

1.0

–

(2.8)

528.4

Superior assesses goodwill for impairment using a two-step process, with the first step being to assess whether 
the fair value of a reporting unit to which goodwill is assigned is less than its carrying value as at December 31, 
2010 and 2009. If this is the case, a second impairment test is performed which requires a comparison of the fair 
value of goodwill to its carrying value. During the 2010 annual impairment assessment it was determined that 
the Construction Products Distribution segment had indication of impairment within the Winroc reporting unit. 
Superior completed a detailed assessment of Winroc’s operations, the fair value of Winroc was estimated using 
various valuation methods based on current market assumptions surrounding the construction products industry 
which had been negatively impacted by the recent economic slowdown across North America, the reduction in 
new home residential housing starts and ongoing weakness in commercial construction markets. Based on the 
estimated fair value, it was determined that the goodwill and a portion of intangible assets in the Construction 
Products Distribution segment was impaired and a goodwill impairment charge of $88.5 million and a intangible 
assets impairment charge of $1.0 million was required during the fourth quarter of 2010. 

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100.8 

173.1 

273.9 

– 

1.2 

1.2 

155.1 

155.1 

174.6

152.4

327.0

0.6

2.4

3.0

165.4

165.4

9.  Revolving Term Bank Credits and Term Loans

Year of 
Maturity 

Effective Interest Rate 

December 31, 
2010 

December 31,
2009

Revolving Term Bank Credits (1) 

  Bankers’ acceptances (BA) 

2013 

Floating BA rate plus
applicable credit spread 

  LIBOR loans 

 (US$174.0 million; 2009 – US$145.5 million) 

2013 

Floating LIBOR rate plus 
applicable credit spread 

Other Debt 

  Notes payable 

2010 

Prime 

  Deferred consideration 

2011-2012  Non-interest-bearing 

Senior Secured Notes 

  Senior secured notes subject to 

  fixed interest rates (US$156.0 million; 
  2009 – US$158.0 million) (2) 

Senior Unsecured Debentures 

  Senior unsecured debentures 

Total revolving term bank credits and term 
loans before deferred financing fees 

Deferred financing fees 

Revolving term bank credits and term loans 

Current maturities 

Revolving term bank credits and term loans 

2010-2015 

6.65% 

2016 

8.25% 

150.0 

150.0

580.2 

(7.1) 

573.1 

(32.2) 

540.9 

645.4

(7.1)

638.3

(5.1)

633.2

(1)  Superior  and  its  wholly-owned  subsidiaries,  Superior  Plus  U.S.  Holdings  Inc.  and  Commercial  e  Industrial  (Chile)  Limitada,  have 
revolving  term  bank  credit  borrowing  capacity  of  $450.0  million.  The  credit  facilities  mature  on  June  28,  2013.  These  facilities  are 
secured by a general charge over the assets of Superior and certain of its subsidiaries. As at December 31, 2010, Superior had $28.6 
million of outstanding letters of credit (December 31, 2009 – $19.4 million). The fair value of Superior’s revolving term bank credits and 
other debt approximates its carrying value as a result of the market based interest rates and the short-term nature of the underlying  
debt instruments.

(2)  Senior secured notes (the Notes) totaling US$156.0 million and US$158.0 million, respectively (Cdn$155.1 million at December 31, 2010 
and Cdn$165.4 million at December 31, 2009) are secured by a general charge over the assets of Superior and certain of its subsidiaries. 
Principal repayments began in the fourth quarter of 2009. Management has estimated the fair value of the Notes based on comparisons 
to treasury instruments with similar maturities, interest rates and credit risk profiles. The estimated fair value of the Notes at December 
31, 2010 was Cdn$156.6 million (December 31, 2009 – Cdn$161.5 million).

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Notes to the Consolidated Financial Statements

Repayment requirements of the revolving term bank credits and term loans are as follows:

Current Maturities 

Due in 2012 

Due in 2013 

Due in 2014 

Due in 2015 

Subsequent to 2015 

Total 

10.  Convertible Unsecured Subordinated Debentures

Superior has issued five series of debentures as follows:

October 
2015 
5.85% 
$31.25 

December 
2014 
7.50% 
$13.10 

Maturity 
Interest rate 
Conversion price per share 

Face value, December 31, 2009 
  Debentures issued 

Face value, December 31, 2010 

Issue costs, December 31, 2009 

Issue costs incurred 

  Amortization of issue costs 

Issue costs, December 31, 2010 

Discount value, December 31, 2009 

  Recognized discount value 

  Accretion of discount value 

Discount value, December 31, 2010 

Debentures outstanding as 
  at December 31, 2009 

Debentures outstanding as 
  at December 31, 2010 

Quoted market value as 
  at December 31, 2009 

Quoted market value as 
  at December 31, 2010 

December 
2012 
5.75% 
$36.00 

174.9 
– 

174.9 

(3.2) 

– 

0.8 

(2.4) 

(1.3) 

– 

0.4 

(0.9) 

170.4 

171.6 

177.1 

175.8 

75.0 
– 

75.0 

(1.3) 

– 

0.3 

(1.0) 

(0.4) 

– 

0.1 

(0.3) 

73.3 

73.7 

74.4 

74.9 

69.0 
– 

69.0 

(3.2) 

– 

0.6 

(2.6) 

(0.5) 

– 

0.1 

(0.4) 

65.3 

32.2

32.7

305.7

29.8

29.8

150.0

580.2

Total 
Carrying
Value

318.9
322.5

641.4

(7.7)

(12.5)

2.3

(17.9)

(2.2)

(0.2)

0.6

(1.8)

309.0

June 
2017 (1) 
5.75% 
$19.00 

– 
172.5 

172.5 

– 

(6.9) 

0.6 

(6.3) 

– 

(0.2) 

– 

(0.2) 

– 

June
2018 (2) 
6.0% 
$15.10 

– 
150.0 

150.0 

– 

(5.6) 

– 

(5.6) 

– 

– 

– 

– 

– 

66.0 

166.0 

144.4 

621.7

78.3 

– 

– 

329.8

71.6 

162.9 

144.6 

629.5

(1)  Superior issued $172.5 million in 5.75% convertible unsecured subordinated debentures during the first quarter of 2010. In conjunction 
with the issuance of these debentures, Superior swapped $150 million of the fixed rate obligation into a floating-rate obligation of floating 
BA rate plus 2.65%. 

(2)  Superior issued $150.0 million in 6.0% convertible unsecured subordinated debentures during the fourth quarter of 2010. 

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The debentures may be converted into shares at the option of the holder at any time prior to maturity and may be 
redeemed by Superior in certain circumstances. Superior may elect to pay interest and principal upon maturity 
or redemption by issuing shares to a trustee in the case of interest payments, and to the debenture holders in 
the case of payment of principal. The number of any shares issued will be determined based on market prices 
for the shares at the time of issuance.

11.  Asset Retirement Obligations and Environmental Liabilities

The  asset  retirement  obligations  result  from  ownership  of  various  assets  associated  with  Superior’s  Energy 
Services  operating  segment  and  production  facilities  within  the  Specialty  Chemicals  segment.  Superior 
estimates the total undiscounted amount of expenditures required to settle its asset retirement obligations to 
be approximately $24.1 million which will be paid out over the next 20 to 25 years. An average credit-adjusted 
free-risk rate of 6.9% was used to calculate the present value of the estimated cash flows.

A reconciliation of the asset retirement obligations is provided as follows:

Asset retirement obligations, beginning of year 

  Liabilities associated with the acquisitions (see Note 3) 

  Environmental liabilities associated with acquisitions (see Note 3) 

 Additions due to the recognition of an asset retirement obligation for Specialty Chemicals 

  Accretion expense 

  Revisions in timing and amount of estimated cash flows 

Total asset retirement obligations and environmental liabilities, as at December 31 

Less current portion of environmental liabilities 

Asset retirement obligations and environmental liabilities, as at December 31 

2010 

0.9 

1.1 

2.5 

2.6 –

0.3 

0.4 –

7.8 

0.7 

7.1 

2009

–

0.9

–

–

0.9

–

0.9

(1)  Specialty Chemicals recognized an asset retirement obligation during the fourth quarter, the liability is related to the estimated removal 
or remediation costs associated with dismantling and removing production facilities at the end of their respective plant’s operating life. 

12.  Employee Future Benefits

Energy  Services  and  Specialty  Chemicals  have  defined  benefit  (DB)  and  defined  contribution  (DC)  pension   
plans covering most employees. The benefits provided under DB pension plans are based on each employee’s 
years of service and on the highest average earnings for a specified number of consecutive years. Information 
about Superior’s DB and other post-retirement benefit plans as at December 31, 2010 and 2009 in aggregate is 
as follows:

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Notes to the Consolidated Financial Statements

Accrued benefit obligation, 
  beginning of year 

Current service cost 

Past service cost 

Interest cost 

Benefits paid 

Actuarial loss 

Accrued benefit obligation, 
  end of year 

Fair value of plan assets, 
  beginning of year 

Actual return on plan assets 

Transfers to DC plan 

Employer contributions 

Benefits paid 

Fair value of plan assets, end of year 

Funded status – plan (deficit) 

Unamortized net actuarial loss 

Unamortized past service costs 

Accrued net pension asset 

Accrued net benefit obligation 

Current portion of accrued net benefit
  obligation recorded in accounts 
  and payable accrued liabilities 

Long-term accrued net benefit 
  asset (obligation) (2010 – $17.7 million; 
  2009 – $17.2 million) 

Energy Services 
Pension Benefit Plans 

Specialty Chemicals 
Pension Benefit Plans 

Other
Benefit Plans

2010 

2009 

2010 

2009 

2010 

2009

45.0 

0.1 

− 

2.6 

(5.1) 

3.8 

41.9 

0.1 

− 

2.9 

(4.0) 

4.1 

46.4 

45.0 

43.2 

1.5 

− 

1.7 

(5.1) 

41.3 

(5.1) 

24.4 

− 

19.3 

− 

− 

42.5 

5.0 

(0.3) 

− 

(4.0) 

43.2 

(1.8) 

20.0 

− 

18.2 

− 

− 

68.1 

2.2 

− 

4.2 

(2.5) 

8.5 

80.5 

60.0 

3.0 

− 

4.9 

(2.5) 

65.4 

(15.1) 

16.7 

0.2 

1.8 

− 

53.1 

1.7 

0.4 

4.0 

(2.5) 

11.4 

27.9 

0.1 

− 

1.7 

(1.3) 

1.8 

68.1 

30.2 

50.3 

7.3 

− 

4.9 

(2.5) 

60.0 

(8.1) 

7.0 

0.4 

− 

(0.7) 

− 

− 

− 

1.3 

(1.3) 

− 

(30.2) 

11.5 

(1.8) 

− 

(20.5) 

22.8

0.6

−

1.8

(1.1)

3.8

27.9

−

−

−

1.1

(1.1)

−

(27.9)

10.1

(2.0)

−

(19.8)

(0.1) 

(2.2) 

(1.3) 

(1.1)

19.3 

18.2 

1.7 

1.5 

(19.2) 

(18.7)

The  accrued  net  pension  asset  related  to  Energy  Services’  pension  benefit  plan  as  at  December  31,  2010   
was  $19.3  million  (December  31,  2009  –  $18.2  million),  and  the  expense  for  2010  was  $0.6  million   
(2009 – $1.4 million). The accrued net pension asset related to Specialty Chemicals’ pension benefit plan as at 
December 31, 2010 was $1.8 million (December 31, 2009 – $0.7 million net benefit obligation), and the expense 
for 2010 was $2.1 million (2009 – $2.3 million). 

The  accrued  net  benefit  obligation  related  to  the  total  other  benefit  plans  of  Energy  Services  and  Specialty 
Chemicals as at December 31, 2010 was $20.5 million (December 31, 2009 – $19.8 million), and the expense for 
2010 was $2.1 million (2009 – $2.3 million).

Superior’s  DC  pension  plans  are  fully  funded  by  their  nature.  Accordingly,  DC  pension  plan  assets  equal  the 
related obligation. The total cost of Superior’s DC plans in 2010 was $6.4 million (2009 – $5.9 million).

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The significant actuarial assumptions adopted in measuring accrued benefit obligations are as follows:

Discount rate 
Expected long-term rate-of-return on plan assets (1) 
Rate of compensation increase 

DB Plans 

Other Benefit Plans

2010 

5.25% 

7.00% 

3.25% 

2009 

6.00% 

7.00% 

3. 25% 

2010 

5.25% 

–% 

3.25% 

2009

6.00%

–%

3.25%

(1)   Based on market-related values of high-quality long-term corporate bonds.   

The weighted average annual assumed health care cost inflation trend used in the calculation of accrued other 
benefit plan obligations is 10% initially, decreasing gradually to 5% in 2019 and thereafter. A 1% change in the 
health care trend rate would result in a change to the accrued benefit obligation of $2.4 million and a change to 
the current service expense of $0.2 million.

The  most  recent  funding  valuation  dates  for  Superior’s  DB  plans  range  from  January  1,  2006  to   
December 1, 2010. The next funding valuations are scheduled between January 1, 2011 and January 1, 2013. 
Superior’s pension plans were measured as at November 30, 2010 and other benefits plans were measured as 
at December 31, 2010. 

The  fair  values  of  DB  plan  assets  at  December  31,  2010  are  comprised  of  the  following  major  investment 
categories: cash and cash equivalents 2% (December 31, 2009 – 2%); bonds 40% (December 31, 2009 – 41%); 
equities 58% (December 31, 2009 – 57%).

The net benefit plan expense for Superior’s defined benefit plan, defined contribution pension plan and other 
post-retirement benefit plans is as follows:

Current service costs 

Interest costs 

Defined contribution plan payments 

Expected return on plan assets 

Amortization of net actuarial losses 

Amortization of past service costs 

Net benefit cost recognized 

13.  Financial Instruments 

2010 

2009

2.2 

8.3 

0.1 

(7.2) 

1.6 

(0.1) 

4.9 

2.3

8.3

(0.2)

(5.8)

1.1

1.0

6.7

GAAP requires disclosure around fair value and specifies a hierarchy of valuation techniques based on whether 
the inputs to those valuation techniques are observable or unobservable. Observable inputs reflect market data 
obtained from independent sources, while unobservable inputs reflect Superior’s market assumptions. These 
two types of inputs create the following fair value hierarchy:

• Level 1 – quoted prices in active markets for identical instruments.

•  Level 2 – quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments 
in markets that are not active; and model-derived valuations in which all significant inputs and significant value 
drivers are observable in active markets.

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Notes to the Consolidated Financial Statements

•  Level 3 – valuations derived from valuation techniques in which one or more significant inputs or significant 

value drivers are unobservable.

The fair value of a financial instrument is the amount of consideration that would be estimated to be agreed upon 
in an arm’s-length transaction between knowledgeable, willing parties who are under no compulsion to act. Fair 
values are determined by reference to quoted bid or asking prices, as appropriate, in the most advantageous 
active  market  for  that  instrument  to  which  Superior  has  immediate  access.  Where  bid  and  ask  prices  are 
unavailable, Superior uses the closing price of the most recent transaction of the instrument. In the absence 
of  an  active  market,  Superior  estimates  fair  values  based  on  prevailing  market  rates  (bid  and  ask  prices,  as 
appropriate) for instruments with similar characteristics and risk profiles or internal or external valuation models, 
such as discounted cash flow analysis using, to the extent possible, observable market-based inputs. 

Fair  values  determined  using  valuation  models  require  the  use  of  assumptions  concerning  the  amount  and 
timing  of  estimated  future  cash  flows  and  discount  rates.  In  determining  those  assumptions,  Superior  looks 
primarily to available readily observable external market inputs including factors such as forecast commodity 
price curves, interest rate yield curves, currency rates, and price and rate volatilities as applicable. With respect 
to  the  valuation  of  Specialty  Chemicals’  fixed-price  electricity  agreement,  the  valuation  of  this  agreement 
requires Superior to make assumptions about the long-term price of electricity in electricity markets for which 
active market information is not available. The impact of the assumption for the long-term forward price curve 
of electricity has a material impact on the fair value of this agreement. A $1/MWh change in the forecast price of 
electricity would result in a change in the fair value of this agreement of $1.4 million, with a corresponding impact 
to net income before income taxes. Any changes in the fair values of derivative financial instruments classified 
or designated as held-for-trading are recognized in net income.

Description 

Natural gas financial swaps – NYMEX 

Natural gas financial swaps – AECO 

Foreign currency forward 
  contracts, net sale 

Foreign currency forward contracts 

Interest rate swaps – Cdn$ 

Notional (1) 

1.9 GJ (2) 
38.4 GJ (2) 

US$493.6 (3) 
EURO€0.3 (3) 
US$150 (3) 

Fair 
Value 
Input 

Asset 
 (Liability) 
as at 
Dec. 31, 2010 

Asset
 (Liability)
as at
Dec. 31, 2009

Term 

Effective Rate 

2010-2011 

US$8.33/GJ 

Level 1 

2010-2015  Cdn$6.881/GJ 

Level 1 

(101.1) 

(2.9) 

2011-2014 

2011 

1.09 

1.58 

Level 1 

Level 1 

2011-2017 

Six month BA 
  rate plus 2.65% 

Level 2 

(22.2)

(69.3)

12.5

0.4

–

(2.2)

(0.2)

(9.3)

0.1

10.5

33.8 

0.1 

1.6 

(1.6) 

– 

(13.0) 

1.2 

5.3 

Energy Services’ propane wholesale 
  purchase and sale contracts, net sale 

Energy Services’ butane wholesale 
  purchase and sale contracts, net sale 

Energy Services’ electricity swaps 

0.86 USG (4) 

2010-2011 

$1.26/USG 

Level 2 

0.70 USG (4) 
1.1 MWh (5) 

2010-2011 

$0.65/USG 

Level 2 

2010-2014 

$27.44/MWh 

Level 2 

Energy Services’ heating oil swaps and 
  option purchase and sale contracts  13.7 Gallons (4) 
Specialty Chemicals’ fixed-price 
  electricity purchase agreement 

12-45 MW (6) 

2010-2011  US$2.07 /Gallon 

Level 2 

2010-2017 

$37-$59/MWh 

Level 3 

(1)  Notional values as at December 31, 2010. 
(2)  Millions of gigajoules purchased. 
(3)  Millions of dollars/euros purchased.
(4)  Millions of United States gallons purchased. 
(5)  Millions of megawatt hours (MWh). 
(6)  Megawatts (MW) on a 24/7 continual basis per year purchased.

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All financial and non-financial derivatives are designated as held for trading upon their initial recognition

Description 

Natural gas financial swaps – NYMEX and AECO 

Energy Services’ electricity swaps 

Foreign currency forward contracts, net 

Interest rate swaps 

Energy Services’ propane wholesale purchase 
  and sale contracts 

Energy Services’ butane wholesale purchase 
  and sale contracts 

Energy Services’ heating oil purchase 
  and sale contracts 

Specialty Chemicals’ fixed-price power 
  purchase agreements 

As at December 31, 2010 

As at December 31, 2009 

Description 

Natural gas financial swaps – NYMEX and AECO 

Energy Services’ electricity swaps 

Foreign currency forward contracts, net 

Interest rate swaps 

Foreign currency forward contracts – 
  balance sheet-related 

Energy Services’ propane wholesale 
  purchase and sale contracts 

Energy Services’ butane wholesale  
  purchase and sale contracts 

Energy Services’ heating oil purchase 
  and sale contracts 

Specialty Chemicals’ fixed-price power 
  purchase agreements 

Total realized and unrealized gains (losses) on 
  financial and non-financial derivatives 

Foreign currency translation of senior secured notes 

Total realized and unrealized gains (losses) 

Current 
Assets 

Long-term 
Assets 

8.3 

0.1 

17.7 

2.2 

1.5 

0.3 

1.3 

– 

31.4 

22.2 

2.1 

0.1 

16.8 

1.8 

– 

– 

– 

5.8 

26.6 

28.5 

Current 
Liabilities 

68.3 

5.7 

0.6 

– 

3.1 

0.3 

0.1 

0.5 

78.6 

77.8 

Long-term
Liabilities

46.1

7.5

–

2.4

–

–

–

–

56.0

52.6

2010 

2009

Realized 
gain (loss) 

Unrealized 
gain (loss) 

Realized 
gain (loss) 

Unrealized
gain (loss)

(82.2) 

(4.4) 

 5.2 

 2.9 

− 

− 

− 

(1.5) 

(0.3) 

(80.3) 

− 

(80.3) 

(23.4) 

(3.7) 

19.7 

1.6 

– 

0.5 

0.4 

(0.2) 

(5.3) 

(10.4) 

8.2 

(2.2) 

(96.7) 

(4.8) 

 (12.2) 

 9.0 

7.7 

− 

− 

(1.1) 

0.1 

(98.0) 

− 

(98.0) 

(15.3)

(8.4)

17.4

(12.4)

−

3.4

(4.5)

1.8

(31.1)

(49.1)

28.5

(20.6)

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Notes to the Consolidated Financial Statements

Non-Derivative Financial Instruments

Superior’s accounts receivable have been designated as available for sale due to Superior’s accounts receivable 
securitization program, while Superior’s accounts payable, dividends and interest payable to shareholders and 
debenture holders, revolving term bank credits and term loans and debentures have been designated as other 
liabilities.  The  carrying  value  of  Superior’s  cash,  accounts  receivable,  accounts  payable,  and  dividends  and 
interest  payable  to  shareholders  and  debenture  holders  approximates  their  fair  value  due  to  the  short-term 
nature of these amounts. The carrying value and the fair value of Superior’s revolving term bank credits and term 
loans, and debentures, is provided in Notes 9 and 10.

Financial Instruments – Risk Management

Derivative and non-financial derivatives are used by Superior to manage its exposure to fluctuations in foreign 
currency exchange rates, interest rates and commodity prices. Superior assesses the inherent risks of these 
instruments  by  grouping  derivative  and  non-financial  derivatives  related  to  the  exposures  these  instruments 
mitigate. Superior’s policy is not to use derivative or non-financial derivative instruments for speculative purposes. 
Superior  does  not  formally  designate  its  derivatives  as  hedges;  as  a  result,  Superior  does  not  apply  hedge 
accounting and is required to designate its derivatives and non-financial derivatives as held for trading.

Effective 2008, Energy Services enters into natural gas financial swaps primarily with Macquarie Cook Energy 
Canada Ltd. (formerly, Constellation Energy Commodities Group Inc.) for distributor-billed natural gas business 
in Canada to manage its economic exposure of providing fixed-price natural gas to its customers. Additionally, 
Energy Services continues to maintain natural gas swap positions with seven additional counterparties. Energy 
Services monitors its fixed-price natural gas positions on a daily basis to monitor compliance with established 
risk management policies. Energy Services maintains a substantially balanced fixed-price natural gas position in 
relation to its customer supply commitments. 

Energy Services enters into electricity financial swaps with three counterparties to manage the economic exposure 
of providing fixed-price electricity to its customers. Energy Services monitors its fixed-price electricity positions 
on a daily basis to monitor compliance with established risk management policies. Energy Services maintains a 
substantially balanced fixed-price electricity position in relation to its customer supply commitments. 

Specialty  Chemicals  has  entered  into  a  fixed-price  electricity  purchase  agreement  to  manage  the  economic 
exposure of certain of its chemical facilities to changes in the market price of electricity, in a market where the 
price of electricity is not fixed. The fair value with respect to this agreement is with a single counterparty. 

Energy  Services  also  enters  into  various  propane  forward  purchase  and  sale  agreements  with  more  than  20 
counterparties to manage the economic exposure of its wholesale customer supply contracts. Energy Services 
monitors  its  fixed-price  propane  positions  on  a  daily  basis  to  monitor  compliance  with  established  risk 
management policies. Energy Services maintains a substantially balanced fixed-price propane gas position in 
relation to its wholesale customer supply commitments. 

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Superior, on behalf of its operating divisions, enters into foreign currency forward contracts with 12 counterparties 
to manage the economic exposure of Superior’s operations to movements in foreign currency exchange rates. 
Energy  Services  contracts  a  portion  of  its  fixed-price  natural  gas  and  propane  purchases  and  sales  in  U.S. 
dollars and enters into forward U.S. dollar purchase contracts to create an effective Canadian dollar fixed-price 
purchase  cost.  Specialty  Chemicals  enters  into  U.S.  dollar  forward  sales  contracts  on  an  ongoing  basis  to 
mitigate the impact of foreign exchange fluctuations on sales margins on production from its Canadian plants 
that is sold in U.S. dollars. Interest expense on Superior’s U.S. dollar-denominated debt is also used to mitigate 
the impact of foreign exchange fluctuations.

Superior has interest rate swaps with four counterparties to manage the interest rate mix of its total debt portfolio 
and related overall cost of borrowing. Superior manages its overall liquidity risk in relation to its general funding 
requirements by utilizing a mix of short-term and longer-term maturity debt instruments. Superior reviews its 
mix of short-term and longer-term debt instruments on an ongoing basis to ensure it is able to meet its liquidity 
requirements. 

Superior utilizes a variety of counterparties in relation to its derivative and non-financial derivative instruments in 
order to mitigate its counterparty risk. Superior assesses the credit-worthiness of its significant counterparties 
at the inception and throughout the term of a contract. Superior is also exposed to customer credit risk. Energy 
Services and Construction Products Distribution deal with a large number of small customers, thereby reducing 
this risk. Specialty Chemicals, due to the nature of its operations, sells its products to a relatively small number 
of customers. Specialty Chemicals mitigates its customer credit risk by actively monitoring the overall credit-
worthiness  of  its  customers.  Energy  Services  has  minimal  exposure  to  customer  credit  risk  as  local  natural 
gas and electricity distribution utilities have been mandated, for a nominal fee, to provide Energy Services with 
invoicing, collection and the assumption of bad debts risk for residential customers. Energy Services actively 
monitors the credit-worthiness of its commercial customers.

Allowance  for  doubtful  accounts  and  past  due  receivables  is  reviewed  by  Superior  at  each  balance  sheet 
reporting date. Superior updates its estimate of the allowance for doubtful accounts based on the evaluation 
of the recoverability of accounts receivable balances of each customer, taking into account historical collection 
trends  of  past  due  accounts  and  current  economic  conditions.  Accounts  receivable  are  written-off  once  it  is 
determined they are not collectable. Superior’s maximum amount of credit risk is approximately $518.5 million 
and includes cash and cash equivalents, accounts receivable trade, other receivables and unrealized gains on 
derivative financial instruments. 

Pursuant  to  their  respective  terms,  trade  accounts  receivable,  before  deducting  an  allowance  for  doubtful 
accounts, are aged as follows:

December 31, 

Current 

Past due less than 90 days 

Past due over 90 days 

Trade accounts receivable, total 

2010 

248.0 

146.8 

36.1 

430.9 

2009

214.8

55.6

10.2

280.6

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2009

(9.3)

−

(7.5)

6.6

(10.2)

Total

580.2

641.4

5.4

499.0

0.5

Notes to the Consolidated Financial Statements

Superior’s  trade  accounts  receivable  are  stated  after  deducting  an  allowance  for  doubtful  accounts  of  $14.0 
million as at December 31, 2010 (December 31, 2009 – $10.2 million). The movement in the provision for doubtful 
accounts was as follows:

December 31, 

Allowance for doubtful accounts, opening 

Opening adjustment due to acquisitions (Note 3) 

Bad debt expense, net of recoveries 

Written-off 

Allowance for doubtful accounts, ending 

2010 

(10.2) 

(1.0) 

(6.3) 

3.5 

(14.0) 

Superior’s contractual obligations associated with its financial liabilities are as follows:

Revolving term bank credits and term loans (1) 
Convertible unsecured subordinated debentures 

US$ foreign currency forward purchase contracts 

32.2 

− 

5.4 

32.7 

174.9 

− 

305.7 

− 

− 

29.8 

69.0 

− 

2011 

2012 

2013 

2014 

US$ foreign currency forward sales 
  contracts (US$) 

Euro€ foreign currency forward sales 
  contracts (Euro€) 

Fixed-price electricity purchase commitments 

Cdn$ natural gas purchases 

US$ natural gas purchases (US$) 

US$ heating oil purchases (US$) 

US$ propane purchases (US$) 

US$ butane purchases (US$) 

162.5 

148.5 

140.0 

48.0 

0.5 

24.1 

27.9 

1.5 

23.5 

6.1 

0.5 

− 

17.7 

9.3 

− 

− 

− 

− 

− 

17.7 

6.0 

− 

− 

− 

− 

− 

17.7 

17.7 

35.4 

130.3

− 

− 

− 

− 

− 

− 

− 

− 

− 

− 

− 

− 

− 

− 

− 

43.2

1.5

23.5

6.1

0.5

2016 and
2015  Thereafter 

29.8 

75.0 

150.0 

322.5 

− 

− 

− 

− 

− 

− 

(1)   Balance of term bank credits and term loans does not include deferred financing fees.

Superior’s  contractual  obligations  are  considered  to  be  normal  course  operating  commitments  and  do  not 
include the impact of mark-to-market fair values on financial and non-financial derivatives. Superior expects to 
fund these obligations through a combination of cash flow from operations, proceeds on revolving term bank 
credits and proceeds on the issuance of share capital. 

Superior’s financial instruments’ sensitivities to changes in foreign currency exchange rates, interest rates and 
various commodity prices and the impact to net earnings are detailed below:

Increase (decrease) to net earnings of a $0.01 increase in the Cdn$ to the US$ 

Increase (decrease) to net earnings of a 0.5% increase in interest rates  

Increase (decrease) to net earnings of a $0.40/GJ increase in the price of natural gas 

Increase (decrease) to net earnings of a $0.04/litre increase in the price of propane 

Increase (decrease) to net earnings of a $0.10/gallon increase in the price of heating oil 

Increase (decrease) to net earnings of a $1.00/KwH increase in the price of electricity 

Increase (decrease) to net earnings of a $0.40/litre increase in the price of butane 

2010

(3.6)

(2.1)

14.1

0.2

1.0

2.4

−

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The calculation of Superior’s sensitivity to changes in foreign currency exchange rates, interest rates and various 
commodity prices represents the change in fair value of the financial instrument without consideration of the value 
of the underlying variable, for example, the underlying customer contracts. The recognition of the sensitivities 
identified above would have impacted Superior’s unrealized gain or loss on financial instruments and would not 
have a material impact on Superior’s cash flow from operations.

14.  Income Taxes of Superior

Superior recognizes a provision for income taxes for its subsidiaries that are subject to current and future income 
taxes, including United States income tax, United States non-resident withholding tax and Chilean income tax. 

Total income taxes are different from the amount computed by applying the corporate Canadian enacted statutory 
rate for 2010 of 29.6% (2009 – 31.0%). The reduction in statutory rates reflects previously enacted federal tax 
rate reductions. The reasons for these differences are as follows:

Net (Loss) earnings 

Income tax (recovery) expense of Superior 

(Loss) Earnings of Superior before taxes 

Computed income tax (recovery) expense as a corporate entity 

Higher effective foreign tax rates 

Changes in future income tax rates 

Non-deductible costs and other 

Valuation allowance 

Amortization of deferred credit 

Non-taxable earnings 

Income tax expense (recovery) of Superior 

2010 

(47.0) 

(18.1) 

(65.1) 

(19.2) 

(3.1) 

5.9 

14.4 

− 

(16.6) 

0.5 

(18.1) 

2009

68.3

12.7

81.0

25.1

1.4

18.0

3.2

(2.5)

(26.6)

(5.9)

12.7

Income tax expense or recovery of Superior for the years ended December 31, 2010 and 2009 is comprised of 
the following:

Current income tax expense 

Capital tax expense (recovery) 

Future income tax expense (recovery) 

Total income tax expense (recovery) 

2010 

0.5 

0.5 

(19.1) 

(18.1) 

2009

1.1

–

11.6

12.7

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Notes to the Consolidated Financial Statements

The components of the net future income tax asset as at December 31, 2010 and 2009 are as follows:

December 31, 

Tax values over carrying value of tangible assets 

Accounting reserves, deductible when paid 

Benefit of capital and non-capital tax loss carry-forwards 

Unrealized gains/losses on financial instruments 

Capitalized customer acquisition costs 

Other 

Total future income tax asset 

Less: 

  Valuation allowance – Canadian capital loss carry-forwards 

  Valuation allowance – United States capital loss carry-forwards 

  Valuation allowance – Canadian non-capital loss carry-forwards 

  Valuation allowance – United States non-capital loss carry-forwards 
Future income tax asset (1) 

(1)  As at December 31, 2010, Superior had a total deferred credit of $247.8 million.

2010 

(64.8) 

19.1 

293.2 

19.8 

(2.9) 

1.0 

265.4 

(76.7) 

(18.4) 

(0.8) 

(1.1) 

168.4 

2009

(36.3)

12.8

304.9

22.0

(4.1)

1.1

300.4

(76.4)

(19.4)

(0.8)

(1.2)

202.6

The components of investment tax credit as at December 31, 2010 and 2009 are as follows:

December 31, 

Canadian federal and provincial after-tax investment tax credits 

2010 

117.4 

2009

120.2

The net future income tax asset relates to the following tax jurisdictions as at December 31, 2010 and 2009:

December 31, 

Canada 

United States 

Chile 

Total future income tax asset 

2010 

208.5 

(37.9) 

(2.2) 

168.4 

Superior has available to carry forward the following as at December 31, 2010 and 2009:

December 31, 

Canadian non-capital losses 

Canadian scientific research expenditures 

Canadian capital losses 

92

United States non-capital losses 

United States capital losses 

Chilean non-capital losses 

Canadian federal and provincial investment tax credits 

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15.6 

587.4 

600.3 

76.7 

46.1 

27.9 

172.2 

2009

216.5

(12.0)

(1.9)

202.6

2009

97.6

585.9

598.3

50.0

48.5

22.9

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As at December 31, 2010, Superior had non-capital loss carry-forwards available to reduce future years’ taxable 
income, which expire as follows:

December 31, 

2011 

2012 

2013 

2014 

2015 

Thereafter 

U.S. 

 Canada

– 

– 

– 

– 

– 

–

–

–

–

–

76.7 

 15.6

The Canadian scientific research expenditures, Canadian and United States capital losses and the Chilean non-
capital losses may be carried forward indefinitely. 

As  at  December  31,  2010,  Superior  had  Canadian  federal  and  provincial  investment  tax  credits  available  to 
reduce future years’ taxable income, which expire as follows:

December 31, 

2011 

2012 

2013 

2014 

2015 

Thereafter 

9.1

6.1

7.6

5.6

4.3

139.5

172.2

15.  Shareholders’ Equity

Superior is authorized to issue an unlimited number of common shares and an unlimited number of preferred 
shares.  The  holders  of  common  shares  are  entitled  to  dividends  if,  as  and  when  declared  by  the  Board  of 
Directors; to one vote per share at meetings of the holders of common shares; and upon liquidation, dissolution 
or winding up of Superior to receive pro rata the remaining property and assets of Superior, subject to the rights 
of any shares having priority over the common shares, of which none is outstanding. 

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Notes to the Consolidated Financial Statements

Preferred shares are issuable in series with each class of preferred share having such rights as the Board of 
Directors may determine. Holders of preferred shares are entitled, in priority over holders of common shares, to 
be paid rateably with holders of each other series of preferred shares the amount of accumulated dividends, if 
any, specified to be payable preferentially to the holders of such series upon liquidation, dissolution or winding 
up  of  Superior  to  be  paid  rateably  with  holders  of  each  other  series  of  preferred  shares  the  amount,  if  any, 
specified as being payable preferentially to holders of such series. Superior does not have any preferred shares 
outstanding.

Shareholders’ equity, December 31, 2008 

Conversion feature on 7.50% convertible debentures 

Cumulative impact of adopting new guidance on the valuation of 
  financial instrument asset and liabilities 

Net earnings 

Other comprehensive loss 

Issuance of common shares 
Dividends to shareholders (2) 
Shareholders’ equity, December 31, 2009 

Net loss 

Other comprehensive loss 
Issuance of common shares (1) 
Option value associated with the issue of $172.5 million, 5.75% debentures 
Dividends to shareholders (2) 
Dividend reinvestment program 

Impact from changing acquisition accounting estimates (Note 3) 

Shareholders’ equity, December 31, 2010 

 Issued Number 
of Common Shares 
(Millions) (1) 

Shareholders’
Equity (1)

88.4 

– 

– 

 – 

 – 

 11.5 

 – 

99.9 

– 

– 

6.2 

– 

– 

1.6 

– 

107.7 

574.2

0.5 

(0.3)

 68.3

(41.1)

131.1 

(148.2)

 584.5

(47.0)

(15.8)

82.0

 0.2

(171.2) 

17.2 

0.2 

450.1

(1)  On June 28, 2010 Superior issued 1,205,728 common shares for net proceeds of $16.0 million to partially finance the acquisition of the 
Burnaby Assets. The number of common shares issued was based on a specified weighted average value of Superior’s existing common 
shares. On February 10, 2010 Superior issued 5,002,500 common shares for gross proceeds of $69.3 million including the over-allotment 
option to partially finance the acquisition of Griffith. The number of common shares issued was based on a specified weighted average 
value of Superior’s existing common shares. 

(2)  Dividends/distributions to shareholders are declared at the discretion of Superior. 

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Shareholders’  capital,  contributed  surplus,  deficit  and  accumulated  other  comprehensive  income  (loss)  as  at 
December 31, 2010 and December 31, 2009 consist of the following components:

December 31, 

Shareholders’ capital 

  Balance at beginning of period 

 Issuance of common shares 

 Dividend reinvestment program 

Contributed surplus 

  Balance at beginning of period 

  Conversion feature on convertible debentures recognized 

Deficit 

  Retained earnings from operations 

  Accumulated dividends 

  Balance at beginning of period 

Impact from acquisition estimates 

  Net (loss) earnings 

  Dividends to shareholders 

Accumulated other comprehensive income (loss) 

  Balance at beginning of period 

  Unrealized foreign currency gains (losses) on translation 

  of self-sustaining foreign operations 

  Reclassification of derivative gains (losses) previously deferred (1) 

2010 

2009

1,502.0 

82.0 

17.2 

1,601.2 

5.3 

0.2 

5.5 

600.8 

(1,484.1) 

(883.3) 

0.2 

(47.0) 

(171.2) 

(1,101.3) 

(39.5) 

(25.0) 

9.2 

(55.3) 

1,370.9

131.1

–

1,502.0

4.8

0.5

5.3

532.5

(1,335.9)

(803.4)

–

68.3

(148.2)

(883.3)

1.6

(39.4)

(1.7)

(39.5)

(1)  During the year ended December 31, 2010, Superior recorded a future income tax expense of $2.9 million (2009 – $nil million) against 

reclassified derivative gains previously deferred.

Additional Capital Disclosures

Superior’s objectives when managing capital are: (i) to maintain a flexible capital structure to preserve its ability 
to meet its financial obligations, including potential obligations from acquisitions; and (ii) to safeguard Superior’s 
assets while maximizing the growth of its businesses and returns to its shareholders. 

On February 17, 2011, Superior announced that it has revised its dividend to $0.10 per share per month or $1.20 
per share on an annualized basis from the prior level of $0.135 per share per month or $1.62 per share on an 
annualized basis effective with Superior’s March 2011 dividend. 

In the management of capital, Superior includes shareholders’ equity (excluding accumulated other comprehensive 
loss/income) (AOCI), current and long-term debt, convertible debentures, and securitized accounts receivable. 

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Notes to the Consolidated Financial Statements

Superior manages its capital structure and makes adjustments in light of changes in economic conditions and 
nature  of  the  underlying  assets.  In  order  to  maintain  or  adjust  the  capital  structure,  Superior  may  adjust  the 
amount of dividends to shareholders, issue additional share capital, issue new debt or convertible debentures, 
issue new debt or convertible debentures with different characteristics and/or increase or decrease the amount 
of securitized accounts receivable. 

Superior monitors its capital based on the ratio of consolidated secured debt and consolidated debt outstanding 
to  net  earnings  before  interest,  taxes,  depreciation,  amortization  and  other  non-cash  expenses  (EBITDA),  as 
defined by its revolving term credit facility (Credit Facility). Superior also monitors its total debt to EBITDA ratio 
in addition to its covenants. Superior’s reference to EBITDA as defined by its revolving term credit facility may be 
referred to as Compliance EBITDA in other public reports of Superior.

Superior  is  subject  to  various  financial  covenants  in  its  Credit  Facility  agreements,  including  consolidated   
secured  debt  and  total  consolidated  debt  to  EBITDA  ratios,  which  are  measured  on  a  quarterly  basis.  On 
January 27, 2010, Superior and its subsidiaries, Superior LP and Superior Plus U.S. Holdings Inc., completed an 
expansion of the Credit Facility from $570 million to $600 million. The Credit Facility was subsequently reduced 
to  $450  million  on  June  25,  2010.  In  addition,  certain  debt  definitions  used  in  the  calculation  of  Superior’s 
financial  covenant  ratios  in  the  Credit  Facility  were  amended,  together  with  corresponding  amendments  to 
the related financial covenant ratios. The new definition of Consolidated Secured Debt under the credit facility 
excludes the $150 million of senior unsecured debentures of Superior LP issued on October 27, 2009, which 
are still included in the  calculation of Consolidated Debt  for  the  purpose  of the  Consolidated  Debt coverage 
ratio  requirement.  As  a  result  of  the  new  definition  of  Consolidated  Secured  Debt,  Superior  must  maintain  a 
Consolidated Secured Debt to Compliance EBITDA ratio of not more than 3.0 to 1.0 compared to the previous 
senior  debt  to  Compliance  EBITDA  ratio  of  3.5  to  1.0.  Superior’s  Consolidated  Debt,  excluding  convertible 
unsecured subordinated debentures, to Compliance EBITDA coverage ratio requirement for compliance purposes 
is unchanged at not more than 5.0 to 1.0. Effective March 25, 2010, Superior and Superior LP, amended certain 
financial covenant ratios in its U.S. Note Purchase Agreement dated October 29, 2003 (Note Agreement) to make 
them consistent with the financial covenant ratios under its existing Credit Facility other than the exclusion of any 
borrowings from the accounts receivable securitization program from the calculation of Consolidated Secured 
Debt for purposes of the Consolidated Secured Debt to Compliance EBITDA ratio calculation. Also Superior’s 
distributions (including payments to debenture holders) cannot exceed Compliance EBITDA less cash income 
taxes, plus $35.0 million on a trailing 12-month rolling basis. As at December 31, 2010 and 2009, Superior was 
in compliance with all of its financial covenants. 

Superior’s financial objectives and strategy related to managing its capital as described above have remained 
unchanged from the prior fiscal year. Superior believes that its debt to EBITDA ratios are within reasonable limits, 
in light of Superior’s size, the nature of its businesses and its capital management objectives.

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The capital structure of Superior and the calculation of its key capital ratios are as follows:

Total shareholders’ equity 

Exclude accumulated other comprehensive loss 

Shareholders’ equity (excluding AOCI) 

Current portion of term loans 
Revolving term bank credits and term loans (1) 
Accounts receivable securitization program 

Less: Senior unsecured debentures 

Consolidated secured debt 

Add: Senior unsecured debentures 

Consolidated debt 
Convertible unsecured subordinated debentures (1) 
Total debt 

Total capital 

Net (loss) earnings 

Adjusted for: 

Interest on revolving term bank credits and term loans 

Interest on convertible unsecured subordinated debentures 

  Accretion of convertible debenture issue costs and asset retirement obligations 

  Amortization of property, plant and equipment 

  Amortization included in cost of sales 

  Amortization of intangible assets 

Impairment of goodwill and intangibles 

Income tax expense (recovery) 

  Unrealized losses on derivative financial instruments 

  Non-cash pension expense 

  Pro-forma impact of acquisitions 
Compliance EBITDA (2) 

Consolidated secured debt to Compliance EBITDA ratio (2) 
Consolidated debt to Compliance EBITDA ratio (2) 
Total debt to Compliance EBITDA ratio (2) 

December 31, 
2010 

December 31,
2009

450.1 

55.3 

505.4 

32.2 

548.0 

90.1 

(150.0) 

520.3 

150.0 

670.3 

639.6 

584.5

39.5

624.0

5.1

640.3

92.7

(150.0)

588.1

150.0

738.1

316.7

1,309.9 

1,054.8

1,815.3 

1,678.8

Year ended 
December 31, 
2010 

Year ended 
 December 31, 
 2009

(47.0) 

42.8 

28.2 

2.9 

37.7 

44.9 

25.0 

89.5 

(18.1) 

2.2 

– 

4.8 

212.9 

68.3

27.0

16.8

1.4

22.6

37.5

7.9

–

12.7

20.6

1.7

51.4

267.9

December 31, 

December 31,

2010 

2.4:1 

3.1:1 

6.2:1 

2009

2.2:1

2.8:1

3.9:1

(1)  Revolving term bank credits and term loans and convertible unsecured subordinated debentures are before deferred issue costs.
(2)  Compliance  EBITDA,  as  defined  by  Superior’s  revolving  term  credit  facility,  is  calculated  on  a  trailing  12-month  basis  taking  into 
consideration the pro-forma impact of acquisitions and dispositions in accordance with the requirements of Superior’s credit facility. 
Superior’s calculation of Compliance EBITDA and debt to Compliance EBITDA ratios may differ from those of similar entities.

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Notes to the Consolidated Financial Statements

16.  Net Earnings (Loss) per Share

Net earnings (loss) per share computation, basic and diluted (1)
  Net earnings (loss) 

  Weighted average shares outstanding 

Net earnings (loss) per share, basic and diluted 

(1)  All outstanding debentures have been excluded from this calculation as they were anti-dilutive.

 2010 

 2009

(47.0) 

105.6 

68.3

91.0

 $ 

(0.45) 

 $  0.75

17.  Share-Based Compensation

(i) 

Restricted/Performance Shares

Under the terms of Superior’s long-term incentive program, restricted shares (RSs) and/or performance shares 
(PSs)  can  be  granted  to  directors,  senior  officers  and  employees  of  Superior.  Both  types  of  units  entitle  the 
holder to receive cash compensation in relation to the value of a specified number of underlying notional shares. 
RSs vest evenly over a period of three years commencing on the date of grant, except for RSs issued to directors 
which vest three years from the date of grant. Payments are made on the anniversaries of the RSs to the holders 
entitled to receive them on the basis of a cash payment equal to the value of the underlying notional shares. 
PSs vest three years from the date of grant and their notional value is dependant on Superior’s performance  
vis-à-vis other companies/trusts’ performance based on certain benchmarks. As at December 31, 2010 there 
were 936,637 RSs outstanding (December 31, 2009 – 863,331 RSs) and 1,006,400 PSs outstanding (December 
31, 2009 – 781,299 PSs). For the year ended December 31, 2010 total compensation expense related to RSs 
and PSs was $6.3 million (2009 – $8.4 million).

18.  Supplemental Disclosure of Non-Cash Operating Working Capital Changes

December 31, 

Changes in non-cash working capital: 

  Accounts receivable and other 

Inventories 

  Accounts payable and accrued liabilities 

  Other 

19.  Commitments

2010 

(106.6) 

(1.3) 

(16.7) 

(2.8) 

(127.4) 

2009

24.9

27.0

(16.7)

(9.5)

25.7

98

(i) 

Lease and capital commitments for rail cars, vehicles, premises and other equipment for the next five years 
and thereafter are as follows:

2011 

2012 

2013 

2014 

2015 

2016 and thereafter 

53.8

44.3

36.4

28.4

18.3

34.1

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(ii)  Purchase commitments under long-term natural gas, propane and heating oil contracts for the next five 

years and thereafter are as follows:

2011 

2012 

2013 

2014 

2015 

2016 and thereafter 

Cdn$ (1) 

US$ (1) 
Natural Gas  Natural Gas 

Cdn$ 
Propane 

US$ 
Propane 

Cdn$ 
Heating Oil 

US$
Heating Oil

27.9 

9.3 

6.0 

− 

− 

− 

1.5 

− 

− 

− 

− 

− 

− 

− 

− 

− 

− 

− 

6.1 

− 

− 

− 

− 

− 

− 

− 

− 

− 

− 

− 

23.5

−

−

−

−

−

(1)  Does not include the impact of financial derivatives. (See Note 13)

Superior is similarly committed to long-term natural gas and propane sales contracts to supply customers.

(iii)  Specialty  Chemicals  has  entered  into  a  fixed-price  electricity  purchase  contract  for  its  Alberta  power 
requirements, for nine years at an average cost of $37.00 to $59.00 per MWh. Commitments for the next 
five years and thereafter are as follows:

2011 

2012 

2013 

2014 

2015 

2016 and thereafter 

20.  Business Segments

24.1

17.7

17.7

17.7

17.7

35.4

Superior operates three distinct operating segments: Energy Services, Specialty Chemicals and Construction 
Products Distribution. Superior’s Energy Services operating segment provides distribution, wholesale procurement 
and related services in relation to propane, heating oil and other refined fuels. Energy Services also provides 
fixed-price natural gas and electricity supply services. Superior’s Specialty Chemicals operating segment is a 
leading supplier of sodium chlorate and technology to the pulp and paper industries and is a regional supplier of 
potassium and chloralkali products to the U.S. Midwest. Superior’s Construction Products Distribution operating 
segment is one of the largest distributors of commercial and industrial insulation in North America and the largest 
distributor of specialty construction products to the walls and ceilings industry in Canada. Superior’s corporate 
office arranges intersegment foreign exchange contracts from time to time for and among its business segments. 
Realized gains and losses pertaining to intersegment foreign exchange gains and losses are eliminated under 
the Corporate cost column. 

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Notes to the Consolidated Financial Statements

2010 

Revenues 

Cost of products sold 

Realized gains (losses) on derivative 
  financial instruments 

Gross Profit 

Expenses 

  Operating and administrative 

  Amortization of property, plant and equipment 

  Amortization of intangible assets 

Interest on revolving term bank credits and term loans 

Interest on convertible unsecured subordinated debentures  – 

  Accretion of convertible debenture issue costs and 

  asset retirement obligations 

Impairment of goodwill and intangible assets 

  Unrealized losses (gains) on derivative 

  financial instruments 

Net earnings (loss) before income taxes 

Income tax recovery 

Net Earnings (Loss) 

2009 

Revenues 

Cost of products sold 

Realized gains (losses) on derivative 
  financial instruments 

Gross Profit 

Expenses 

(94.2) 

434.1 

343.0 

28.0 

18.5 

– 

0.2 

– 

26.4 

416.1 

18.0 

– 

18.0 

Energy 
Services 

1,312.1 

 (863.7) 

(109.1) 

339.3 

243.4 

18.1 

1.8 

– 

  Operating and administrative 

  Amortization of property, plant and equipment 

  Amortization of intangible assets 

Interest on revolving term bank credits and term loans 

Interest on convertible unsecured subordinated debentures  – 

  Accretion of convertible debenture issue costs 

– 

  Unrealized losses (gains) on derivative 

  financial instruments 

Net earnings (loss) before income taxes 

Income tax expense 

Net Earnings (Loss) 

22.9 

286.2 

53.1 

– 

53.1 

100

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Energy 
Services 

2,338.3 

(1,810.0) 

  Construction 
Products 
Chemicals  Distribution 

Specialty 

474.6 

 (306.0) 

716.3 

 (545.3) 

6.9 

175.5 

1.3 

172.3 

Total
Corporate  Consolidated

– 

– 

5.7 

5.7 

3,529.2

(2,661.3)

(80.3)

787.6

119.5 

147.6 

14.3 

624.4

3.6 

3.7 

– 

– 

0.2 

– 

5.3 

132.3 

43.2 

– 

43.2 

6.1 

2.8 

– 

– 

– 

89.5 

– 

246.0 

(73.7) 

– 

(73.7) 

– 

– 

42.8 

28.2 

2.5 

– 

(29.5) 

58.3 

(52.6) 

18.1 

(34.5) 

37.7

25.0

42.8

28.2

2.9

89.5

2.2

852.7

(65.1)

18.1

(47.0)

Specialty 
Chemicals 

  Construction 
Products 
Distribution 

Total
Corporate  Consolidated

465.6 

(284.4) 

(6.1) 

175.1 

119.6 

– 

4.8 

– 

– 

– 

31.1 

155.5 

19.6 

– 

19.6 

469.0 

(347.2) 

0.5 

122.3 

99.5 

4.5 

1.3 

– 

– 

– 

– 

105.3 

17.0 

– 

17.0 

– 

– 

2,246.7

(1,495.3)

16.7 

16.7 

(98.0)

653.4

13.6 

476.1

– 

– 

27.0 

16.8 

1.4 

(33.4) 

25.4 

(8.7) 

(12.7) 

(21.4) 

22.6

7.9

27.0

16.8

1.4

20.6

572.4

81.0

(12.7)

68.3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total Assets, Net Working Capital, Acquisitions and Purchase of Property, Plant and Equipment

As at December 31, 2010 
  Net working capital (1) 
  Total assets 

As at December 31, 2009 
  Net working capital (1) 
  Total assets 

Year ended December 31, 2010 

  Acquisitions 

  Purchase of property, plant and equipment 

Year ended December 31, 2009 

  Acquisitions 

  Purchase of property, plant and equipment 

Energy 
Services 

236.4 

1,214.2 

93.3 

930.6 

153.0 

16.9 

179.3 

13.7 

Specialty 
Chemicals 

  Construction 
Products 
Distribution 

Total
Corporate  Consolidated

20.1 

573.9 

2.8 

597.1 

0.3 

15.6 

– 

124.2 

110.1 

259.1 

116.8 

369.1 

18.1 

2.8 

109.5 

1.4 

(62.7) 

402.4 

(29.1) 

377.2 

– 

1.5 

– 

– 

303.9

2,449.6

183.8

2,274.0

171.4

36.8

288.8

139.3

(1)  Net working capital reflects amounts as at year end and is comprised of cash and cash equivalents, accounts receivable and inventories, 
less bank indebtedness, accounts payable and accrued liabilities, current portion of term loans and dividends and interest payable to 
shareholders and debentureholders.

Geographic Information 

Revenues for the year ended December 31, 2010 

Property, plant and equipment as at December 31, 2010 

Goodwill as at December 31, 2010 

Total assets as at December 31, 2010 

Revenues for the year ended December 31, 2009 

Property, plant and equipment as at December 31, 2009 

Goodwill as at December 31, 2009 

Total assets as at December 31, 2009 

Canada 

1,673.9 

334.4 

391.9 

1,575.1 

1,638.9 

365.8 

470.7 

1,685.9 

21.  Comparative Figures

United 
States 

1,771.9 

298.6 

86.8 

798.6 

526.7 

243.7 

57.7 

522.2 

Other 

Total
Consolidated

83.4 

54.7 

– 

75.9 

81.1 

58.5 

– 

65.9 

3,529.2

687.7

478.7

2,449.6

2,246.7

668.0

528.4

2,274.0

Certain  reclassifications  of  prior  year  amounts  have  been  made  to  conform  to  current-year  presentation. 
Specifically, $0.8 million has been reclassified to unearned revenue from accounts payable to provide comparative 
presentation of certain of Energy Services current liabilities. 

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22.  Subsequent Event

During January 2011, Specialty Chemicals became aware that TransAlta Corporation (TransAlta) issued a force majeure 
notice to TransCanada Corporation (TransCanada) under the Sundance Power Purchase Agreement (PPA) between 
the  two  entities.  TransCanada  Energy  Ltd.  a  subsidiary  of  TransCanada,  supplies  Specialty  Chemicals  with  fixed-
priced electricity from the PPA under an Electrical Sales Agreement (ESA). On February 8, 2011, TransAlta issued a 
news release stating “notice of termination for destruction on its Sundance 1 and 2 coal-fired generation units under 
the terms of the PPA” and “determined that the units cannot be economically restored to service”. On February 9, 
2011, TransCanada issued a news release stating “it has received from TransAlta notice under the PPA” and “has not 
received any information that would validate TransAlta’s determination that the units cannot be economically restored 
to service”. If TransAlta is successful in terminating the agreement, Specialty Chemicals may be entitled to recover 
certain accrued amounts under the ESA. Superior had a net unrealized derivative gain of $5.3 million as at December 
31, 2010, related to the ESA with TransCanada Energy Ltd. There is currently no interruption of the ESA according to 
TransCanada as it has disputed the TransAlta force majeure and has not yet responded to TransAlta.

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Selected Historical Information

Energy Services

(millions of dollars except where noted) 

Canadian propane distribution sales volumes

 (million of litres sold) 

U.S. refined fuels sales volumes (millions of litres sold) (1) 
Fixed-price natural gas volumes (millions of GJs sold) 
Total Canadian propane distribution sales margin 

(cents per litre) 

Total U.S. refined fuels sales margin (cents per litre) (1) 
Natural gas sales margin (cents per GJ) 
Gross profit 
EBITDA from operations 

(1)  U.S. Refined Fuels assets were purchased during 2009 and 2010. 

Specialty Chemicals

(millions of dollars except where noted) 

Total chemical sales volume (MT) 
Average chemical selling price (dollars per MT) 
Gross profit 
EBITDA from operations 

Construction Products Distribution

(millions of dollars except where noted) 

Gross profit 
EBITDA from operations 

Superior Plus Corp. Consolidated

(millions of dollars except where noted) 

Revenues 
Gross profit 
EBITDA from operations 
Adjusted operating cash flow 
Adjusted operating cash flow per share 
Average number of shares outstanding (millions) 
Total assets 
Senior debt (2) (3) 
Total debt (2) (3) 

(1)  Adjusted for discontinued operations.
(2)  Includes off-balance sheet accounts receivable securitization program. 
(3)  Senior debt and total debt are stated before deferred issue costs. 

2010 

1,235 
1,702 
27 

17.4 
7.6 
91.2 
434.9 
91.1 

2010 

735 
655 
220.0 
100.9 

2010 

172.3 
24.7 

2010 

3,529.2 
787.6 
216.7 
136.1 
$1.29 
105.6 
2,449.6 
670.3 
1,309.9 

Years Ended December 31
2009 

2008 

2007 

1,277 
153 
33 

18.5 
10.0 
90.2 
340.2 
97.6 

1,377 
– 
33 

18.4 
– 
80.5 
331.9 
103.3 

1,429 
– 
37 

17.2 
– 
84.1 
325.3 
111.5 

Years Ended December 31
2009 

2008 

2007 

634 
720 
210.0 
93.0 

727 
633 
235.3 
116.5 

768 
557 
205.2 
91.8 

Years Ended December 31
2009 

2008 

2007 

122.3 
22.8 

140.7 
37.4 

129.8 
36.7 

Years Ended December 31
2009 

2008 

2007 

2,246.7 
653.4 
213.4 
163.9 
$1.80 
91.0 
2,274.0 
738.1 
1,054.8 

2,487.3 
669.1 
257.2 
192.3 
$2.18 
88.3 
2,026.9 
577.7 
825.3 

2,355.4 
661.8 
240.0 
179.5 
$2.08 
86.5 
1,542.8 
441.0 
687.8 

2006

1,386
–
40

15.1
–
54.3
294.6
101.3

2006

756
540
204.1
87.0

2006

132.2
45.1

2006 (1)

2,264.3
630.9
233.4
197.0
$2.30
85.5
1,536.9
441.7
755.6

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Corporate Information

Corporate Officers and  
Senior Management

Grant D. Billing
Chairman and CEO

Jay Bachman
Vice-President, Investor Relations and Treasurer

Nick Beuglet
Corporate Controller

Wayne M. Bingham
Executive Vice-President 
and Chief Financial Officer

Douglas Elliott
President, Superior Propane

Craig S. Flint
Vice-President, Business Development 
and Compliance 

Greg L. McCamus
President, U.S. Refined Fuels  
and Superior Energy Management

Eric McFadden
Executive Vice-President
Business Development

Dave Tims
Senior Vice-President, Commodity Portfolio Management 

Paul S. Timmons
President, Specialty Chemicals

Paul J. Vanderberg
President, Construction Products Distribution 

Board of Directors 

Grant D. Billing
Chairman and CEO 
Calgary, Alberta

Catherine (Kay) M. Best (1)
Calgary, Alberta

Robert J. Engbloom, Q.C. (2)
Calgary, Alberta

Randall J. Findlay (2)
Calgary, Alberta

Norman R. Gish (3)
Calgary, Alberta

Peter A.W. Green (1) (2)
Lead Director
Campbellville, Ontario

James S.A. MacDonald (3)
Toronto, Ontario

Walentin (Val) Mirosh (3)
Calgary, Alberta

David P. Smith (1)
Toronto, Ontario

Peter Valentine (1)
Calgary, Alberta

(1) Member of Audit Committee
(2) Member of Governance and Nominating Committee
(3) Member of Compensation Committee

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Businesses

Energy Services

Canadian Propane Distribution
Superior Propane
1111 – 49 Avenue NE
Calgary, Alberta T2E 8V2
Toll-free: 1-877-873-7467 
Tel: 403-730-7500
Fax: 403-730-7512

U.S. Refined Fuels
Superior Energy Services
6860 Century Avenue
East Tower, Suite 2001
Mississauga, Ontario L5N 2W5
Toll-free: 1-800-836-1836 
Tel: 585-538-4418

Supply Portfolio Management
Superior Gas Liquids
1400, 840 – 7 Avenue SW
Calgary, Alberta T2P 3G2
Toll-free: 1-888-849-3525
Fax: 403-883-6589

Fixed-Price Energy Services
Superior Energy Management
6860 Century Avenue
East Tower, Suite 2001
Mississauga, Ontario L5N 2W5
Toll-free: 1-866-772-7727
Fax: 905-542-7715

Construction Products Distribution

Canadian Operations
4949 – 51 Street SE
Calgary, Alberta T2B 3S7
Toll-free: 1-800-668-1589  
Tel: 403-236-5383

Fax: 403-279-0372

U.S. Operations
PO Box 576
1097 Commercial Avenue
East Petersburg, Pennsylvania
17520-0576

Tel: 717-569-3900

Specialty Chemicals

ERCO Worldwide
200, 302 The East Mall
Toronto, Ontario M9B 6C7
Tel: 416-239-7111
Fax: 416-239-0235

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Shareholder Information

Superior Plus Corp. 

Suite 1400, 840 – 7 Avenue SW
Calgary, Alberta T2P 3G2
Telephone: 403-218-2970
Facsimile: 403-218-2973
Toll Free: 1-866-490-PLUS (7587)
E-mail: info@superiorplus.com
Website: www.superiorplus.com

Trustee and Transfer Agent

Computershare Trust Company of Canada
Suite 600, 530 – 8 Avenue SW
Calgary, Alberta T2P 3S8
or:
9th Floor, 100 University Avenue
Toronto, Ontario M5J 2Y1
Toll Free: 1-800-564-6253
Website: www.computershare.com/services

Auditors

Deloitte & Touche LLP
Chartered Accountants
700, 850 - 2nd Street SW
Calgary, Alberta T2P 0R8

Annual Meeting of Shareholders

The  Corporation’s  Annual  Meeting  of    Shareholders  will 
be held in the Lecture Theatre of The Metropolitan Centre,  
333  –  4  Avenue  SW,  Calgary,  Alberta  on  Wednesday,  
May 4, 2011 at 2:00 p.m. (MDT).

Toronto Stock Exchange (TSX) Listings

SPB:  

Superior Plus Corp. shares

SPB.db.b:  

SPB.db.c:  

SPB.db.d:  

SPB.db.e: 

SPB.db.f: 

 5.75% Convertible Debentures,  
convertible at $36.00 per share 
Maturity date: December 31, 2012

 5.85% Convertible Debentures,  
convertible at $31.25 per share  
Maturity date: October 31, 2015

 7.5% Convertible Debentures,  
convertible at $13.10 per share  
Maturity date: December 31, 2014

 5.75% Convertible Debentures,  
convertible at $19.00 per share 
Maturity date: June 30, 2017

 6.00% Convertible Debentures,  
convertible at $15.10 per share  
Maturity date: June 30, 2018

Superior Plus Share Price and Volumes – TSX
Quarterly high, low, close and volumes for 2009 and 2010. 

The table below sets forth the high and low prices, as well as the volumes, for the shares as traded on the TSX, on a  
quarterly basis. 

High  

2010 
Low  

Volume  

First quarter  

$  14.99  

$  13.34  

 20,539,218  

Second quarter  

$  14.50  

$  11.00  

 16,576,309  

High  

$  12.70 

$  11.94 

2009  
Low  

$ 

$ 

   8.95 

   9.02 

Volume

9,544,437 

9,265,095 

Third quarter  

Fourth quarter  

Year  

$  13.82  

 $  11.12  

 15,692,164  

$  12.00 

$  10.08 

15,662,939 

$  12.34  

 $  10.37  

 19,864,927  

$  14.67 

$  11.55 

21,468,258

$  14.99  

 $  10.37  

 72,672,618  

$  14.67 

$ 

   8.95 

55,940,729

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For more information about Superior Plus Corp.  
send your enquiries to info@superiorplus.com

Superior Plus Corp.

Suite 1400, 840 – 7 Avenue SW
Calgary, Alberta T2P 3G2

Tel: 403-218-2970  Fax: 403-218-2973  
Toll-Free: 1.866.490.7587

www.superiorplus.com