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The Joint Corp.

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FY2017 Annual Report · The Joint Corp.
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2017

OR

☐   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from _______ to ________

Commission File Number: 001-36724

The Joint Corp.
(Exact name of registrant as specified in its charter)

Delaware
(State or Other Jurisdiction of
Incorporation)

16767 N. Perimeter Drive, Suite 240, Scottsdale
Arizona
(Address of Principal Executive Offices)

90-0544160
(I.R.S. Employer
Identification No.)

85260

(Zip Code) 

(480) 245-5960
(Registrant’s Telephone Number, Including Area Code)

Securities registered pursuant to Section 12(b) of the Act:

Title Of Each Class
Common Stock, $0.001 Par Value Per Share

Name Of Each Exchange On Which Registered
The NASDAQ Capital Market LLC

Securities Registered Pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes    ☐     No   

☑

Indicate  by  check  mark  if  the  registrant  is  not  required  to  file  reports  pursuant  to  Section  13  or  Section  15(d)  of  the Act.    Yes      ☐

      No   ☑

Indicate  by  check  mark  whether  the  registrant:  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the  Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and
(2) has been subject to such filing requirements for the past 90 days.  Yes   ☑       No   ☐ 

 
 
 
 
 
 
 
 
 
 
                               
  
 
 
 
 
 
 
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive
Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter
period that the registrant was required to submit and post such files). Yes   ☑       No   ☐

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not
be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of
this Form 10-K or any amendment of this Form 10-K.    ☐

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  a  smaller
reporting  company,  or  emerging  growth  company.  See  the  definitions  of  “large  accelerated  filer,”  “accelerated  filer,”  “smaller  reporting
company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☐
Non-accelerated filer ☐ (Do not check if a smaller reporting company)

Accelerated filer ☐
Smaller reporting company ☑
Emerging growth company ☑

If  an  emerging  growth  company,  indicate  by  check  mark  if  the  registrant  has  elected  not  to  use  the  extended  transition  period  for

complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☑

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).  Yes   ☐       No   ☑

The aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant was approximately

$46.5 million as of June 30, 2017 based on the closing sales price of the common stock on the NASDAQ Capital Market.

There were 13,586,254 shares of the registrant’s common stock issued and outstanding as of March 2, 2018.

Documents Incorporated by Reference

Portions of the registrant's Proxy Statement relating to its 2018 Annual Meeting of Stockholders, to be filed with the Securities and
Exchange Commission (“SEC”) pursuant to Regulation 14A within 120 days after the registrant’s fiscal year ended December 31, 2017,
are incorporated by reference in Part III of this Form 10-K.

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 TABLE OF CONTENTS

PART I

Page
Numbers

Item 1. Business

Item 1A.Risk Factors 

Item 1B.Unresolved Staff Comments

Item 2. Properties

Item 3. Legal Proceedings

Item 4. Mine Safety Disclosures

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters, and Issuer Purchases of Equity Securities

PART II

Item 6. Selected Financial Data

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 7A.Quantitative and Qualitative Disclosures About Market Risk

Item 8. Financial Statements and Supplementary Data

Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

Item 9A.Controls and Procedures

Item 9B.Other Information

Item 10. Directors, Executive Officers and Corporate Governance

Item 11. Executive Compensation

PART III

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Item 13. Certain Relationships and Related Transactions, and Director Independence

Item 14. Principal Accountant Fees and Services

PART IV

Item 15. Exhibits, Financial Statement Schedules

SIGNATURES

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 Forward-Looking Statements and Terminology

The information in this Annual Report on Form 10-K, or this Form 10-K, including this discussion under the headings “Business” and
“Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations,”  contains  forward-looking  statements  and
information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of
1934,  as  amended,  or  the  Exchange  Act,  which  are  subject  to  the  “safe  harbor”  created  by  those  sections.  All  statements,  other  than
statements  of  historical  facts,  included  or  incorporated  in  this  Form  10-K  could  be  deemed  forward-looking  statements,  particularly
statements  about  our  plans,  strategies  and  prospects  under  the  headings  “Business”  and  “Management’s  Discussion  and  Analysis  of
Financial  Condition  and  Results  of  Operations.”  In  some  cases,  you  can  identify  forward-looking  statements  by  terminology  such  as
“may,”  “will,”  “should,”  “could,”  “expects,”  “plans,”  “anticipates,”  “believes,”  “estimates,”  “predicts,”  “potential,”  “continue,”
“intend”  or  the  negative  of  these  terms  or  other  comparable  terminology.  All  forward-looking  statements  in  this  Form  10-K  are  made
based on our current expectations, forecasts, estimates and assumptions, and involve risks, uncertainties and other factors that could cause
results  or  events  to  differ  materially  from  those  expressed  in  the  forward-looking  statements.  In  evaluating  these  statements,  you  should
specifically  consider  various  factors,  uncertainties  and  risks  that  could  affect  our  future  results  or  operations  as  described  from  time  to
time in our SEC reports., including those risks outlined under “Risk Factors” in Item 1A of this Form 10-K. These factors, uncertainties
and  risks  may  cause  our  actual  results  to  differ  materially  from  any  forward-looking  statement  set  forth  in  this  Form  10-K.  You  should
carefully  consider  the  trends,  risks  and  uncertainties  described  below  and  other  information  in  this  Form  10-K  and  subsequent  reports
filed  with  or  furnished  to  the  SEC  before  making  any  investment  decision  with  respect  to  our  securities.  All  forward-looking  statements
attributable  to  us  or  persons  acting  on  our  behalf  are  expressly  qualified  in  their  entirety  by  this  cautionary  statement.    Some  of  the
important factors that could cause our actual results to differ materially from those projected in any forward-looking statements include,
but are not limited to, the following:

•

•

•

•

•

•

•

•

we may not be able to successfully implement our growth strategy if we or our franchisees are unable to locate and secure
appropriate sites for clinic locations, obtain favorable lease terms, and attract patients to our clinics;

in operating company-owned or managed clinics, we may not be able to duplicate the success of some of our franchisees, and in the
case of certain company-owned or managed clinics that we have closed or may close, we were not able to duplicate the success of
our most successful franchisees;

we may not be able to acquire operating clinics from existing franchisees or develop company-owned or managed clinics on
attractive terms;

any acquisitions that we make could disrupt our business and harm our financial condition;

we may not be able to continue to sell regional developer licenses to qualified regional developers  or sell franchises to qualified
franchisees, and our regional developers and franchisees may not succeed in developing profitable territories and clinics;

we may not be able to identify, recruit and train enough qualified chiropractors to staff our clinics;

new clinics may not reach the point of profitability, and we may not be able to maintain or improve revenues and franchise fees from
existing franchised clinics;

the chiropractic industry is highly competitive, with many well-established competitors, which could prevent us from increasing our
market share or result in reduction in our market share;

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
•

•

•

•

•

administrative actions and rulings regarding the corporate practice of medicine and joint employer responsibility may jeopardize
our business model;

we may face negative publicity or damage to our reputation, which could arise from concerns expressed by opponents of
chiropractic and by chiropractors operating under traditional service models;

our security systems may be breached, and we may face civil liability and public perception of our security measures could be
diminished, either of which would negatively affect our ability to attract and retain patients;

legislation, regulations, as well as new medical procedures and techniques could reduce or eliminate our competitive advantages;
and

we face increased costs as a result of being a public company.

Additionally, there may be other risks that are otherwise described from time to time in the reports that we file with the Securities and
Exchange Commission. Any forward-looking statements in this report should be considered in light of various important factors, including
the risks and uncertainties listed above, as well as others.

As used in this Form 10-K:

·

·

“we,”  “us,” and “our” refer to The Joint Corp.

a  “clinic”  refers  to  a  chiropractic  clinic  operating  under  our  “Joint”  brand,  which  may  be  (i)  owned  by  a  franchisee,  (ii)
owned by a professional corporation or limited liability company and managed by a franchisee; (iii) owned directly by us;
or (iv) owned by a professional corporation or limited liability company and managed by us.

· when we identify an “operator” of a clinic, a party that is “operating” a clinic, or a party by whom a clinic is “operated,” we
are  referring  to  the  party  that  operates  all  aspects  of  the  clinic  in  certain  jurisdictions,  and  to  the  party  that  manages  all
aspects of the clinic other than the practice of chiropractic in certain other jurisdictions.

· when we describe our acquisition or our opening of a clinic, we are referring to our acquisition or opening of the entity that
operates all aspects of the clinic in certain jurisdictions, and to our acquisition or opening of the entity that manages aspects
of the clinic other than the practice of chiropractic in certain other jurisdictions.

ITEM 1.                  BUSINESS

PART I

Overview

Our  principal  business  is  to  develop,  own,  operate,  support  and  manage  chiropractic  clinics  through  direct  ownership,  management

arrangements, franchising and the sale of regional developer rights throughout the United States.

1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We are a rapidly growing franchisor and operator of chiropractic clinics that uses a private pay, non-insurance, cash-based model. We
seek  to  be  the  leading  provider  of  chiropractic  care  in  the  markets  we  serve  and  to  become  the  most  recognized  brand  in  our  industry
through  the  rapid  and  focused  expansion  of  chiropractic  clinics  in  key  markets  throughout  North  America  and  abroad.  We  strive  to
accomplish our mission by making quality care readily available and affordable in a retail setting. We have created a growing network of
modern, consumer-friendly chiropractic clinics operated by franchisees and by us that employ licensed chiropractors. Our model enables us
to  price  our  services  below  most  competitors’  pricing  for  similar  services  and  below  most  insurance  co-payment  levels  (i.e.,  below  the
patient co-payment required for an insurance-covered service). 

Since acquiring the predecessor to our company in March, 2010, we have grown our enterprise from eight to 399 clinics in operation as
of December 31, 2017, with an additional 104 franchise licenses sold but not yet developed across our network, and eight letters of intent
for  future  clinic  licenses. As  of  December  31,  2017,  352  of  our  clinics  were  operated  by  franchisees  and  47  clinics  were  operated  as
company-owned or managed clinics. We reached 400 open clinics system-wide in January, 2018, having opened 41 new franchised clinics
during 2017. In the year ended December 31, 2017, our system registered nearly five million patient visits and generated system-wide sales
of $126.8 million. Our future growth strategy remains focused on accelerating the development of our franchise base through the sale of
additional franchises and through a robust regional developer network. Additionally, this year we plan to opportunistically acquire select
operating  clinics  or  develop  in  areas  in  which  we  already  support  company-owned  or  managed  clinics.  We  collect  a  royalty  of  7.0%  of
revenues from franchised clinics. We remit a 3.0% royalty to our regional developers on the gross sales of franchises opened within certain
regional developer protected territories. We also collect a national marketing fee of 2.0% of gross sales of all franchised clinics. We receive
a franchise sales fee of $39,900 for each franchise we sell directly and a franchise fee ranging from $19,950 to $25,400 for each franchise
sold through our network of regional developers. If a franchisee purchases additional franchise licenses, the initial franchise fee is reduced
by $10,000 per additional license.

On November 14, 2014, we completed our initial public offering, or the IPO, of 3,000,000 shares of common stock at an initial price to
the  public  of  $6.50  per  share,  and  we  received  net  proceeds  of  approximately  $17.1  million.  Our  underwriters  exercised  their  option  to
purchase 450,000 additional shares of common stock to cover over-allotments on November 18, 2014, pursuant to which we received net
proceeds  of  approximately  $2.7  million. Also,  in  conjunction  with  the  IPO,  we  issued  warrants  to  the  underwriters  for  the  purchase  of
90,000  shares  of  common  stock,  which  can  be  exercised  between  November  10,  2015  and  November  10,  2018  at  an  exercise  price  of
$8.125 per share.

On November 25, 2015, we closed on our follow-on public offering of 2,272,727 shares of common stock, at a price to the public of
$5.50 per share. We granted the underwriters a 45-day option to purchase up to 340,909 additional shares of common stock to cover over-
allotments, if any. On December 30, 2015, our underwriters exercised their over-allotment option to purchase an additional 340,909 shares
of common stock at a price of $5.50 per share. After giving effect to the over-allotment exercise, the total number of shares offered and sold
in our follow-on public offering increased to 2,613,636 shares. With the over-allotment option exercise, we received aggregate net proceeds
of approximately $13.0 million.

We  deliver  convenient,  appointment-free  chiropractic  adjustments  in  an  inviting,  open  bay  environment  at  prices  that  are
approximately 66% lower than the average industry cost for comparable procedures offered by traditional chiropractors, according to 2017
industry data from Chiropractic Economics. In support of our mission to offer quality, affordable and convenient care and value for our
patients, our clinics offer a variety of customizable membership and wellness treatment plans which provide additional value pricing even as
compared  with  our  single-visit  pricing  schedules.  These  flexible  plans  are  designed  to  attract  patients  and  encourage  repeat  visits  and
routine usage as part of an overall health and wellness program. 

2

 
 
  
 
 
  
As  of  December  31,  2017,  we  had  399  franchised  or  company-owned  or  managed  clinics  in  operation  in  30  states.  The  map  below

shows the states in which we or our franchisees operate clinics and the number of clinics open in each state as of December 31, 2017.

Our retail locations have been selected to be visible, accessible and convenient. We offer a welcoming, consumer-friendly experience
that  attempts  to  redefine  the  chiropractic  doctor/patient  relationship.  Our  clinics  are  open  longer  hours  than  many  of  our  competitors,
including weekend days, and our patients do not need appointments. We accept cash or major credit cards in return for our services. We do
not accept insurance and do not provide Medicare covered services. We believe that our approach, especially our commitment to affordable
pricing and our ready service delivery model, will attract existing consumers of chiropractic services and will also appeal to the growing
market  of  consumers  who  seek  alternative  or  non-invasive  wellness  care,  but  have  not  yet  tried  chiropractic. According  to  our  patient
survey  conducted  in  2017  by  WestGroup  Research,  22%  of  our  new  patients  had  never  tried  chiropractic  care  before  they  came  to  The
Joint.

Our patients arrive at our clinics without appointments at times convenient to their schedules. Once a patient has joined our system and
is  returning  for  treatment,  they  simply  swipe  their  membership  card  at  a  card  reader  at  the  reception  desk  to  announce  their  arrival.
Typically, within three to five minutes (the average throughout our system), the patient is escorted to our open adjustment area, where they
are  required  to  remove  only  their  outerwear  to  receive  their  adjustment.  Each  patient’s  records  are  digitally  updated  for  retrieval  in  our
proprietary data storage system by our chiropractors in compliance with all applicable medical records security and privacy regulations. The
adjustment process, administered by a licensed chiropractor, takes approximately 15 –20 minutes on average for a new patient and 5 – 7
minutes on average for a returning patient. 

Our  consumer-focused  service  model  targets  the  non-acute  treatment  market,  which  is  part  of  the  $15  billion  chiropractic  services
market. As our model does not focus on the treatment of severe, acute injury, we do not provide expensive and invasive diagnostic tools
such as MRIs and X-rays. Instead we refer those with acute symptoms to alternate healthcare providers, including traditional chiropractors. 

Our Industry

Chiropractic  care  is  widely  accepted  among  individuals  with  a  variety  of  medical  conditions,  particularly  back  pain. A  2016  Gallup
report commissioned by Palmer College of Chiropractic shows that 35.5 million U.S. adults (11% of the total U.S. population) now seek
chiropractic care each year, an increase of 1.9 million as compared to the 33.6 million U.S. adults reported in the inaugural 2015 Gallup-
Palmer report. These numbers represent a marked increase over the 2012 National Health Interview Survey that measured chiropractic use
at 20.6 million U.S. adults, or 8% of the population. According to the American Chiropractic Association, 80% of Americans experience
back pain at least once in their lifetime. According to the 2016 Gallup report commissioned by the Palmer College of Chiropractic, over
half of adults in the United States (55%) say they are likely to see a chiropractor if they had significant neck or back pain.

3

 
  
 
 
 
 
 
 
 
Chiropractic  care  is  increasingly  recognized  as  an  effective  treatment  for  pain  and  potentially  for  a  variety  of  other  conditions.  The
American  College  of  Physicians  (ACP)  now  recommends  non-drug  therapy  such  as  spinal  manipulation  as  a  first  line  of  treatment  for
patients with chronic low back pain. The ACP states that treatments such as spinal manipulation are shown to improve symptoms with little
risk of harm. The National Center for Complementary & Alternative Medicine of the National Institutes of Health has stated that spinal
manipulation  appears  to  benefit  some  people  with  low-back  pain  and  also  may  be  helpful  for  headaches,  neck  pain,  upper-  and  lower-
extremity  joint  conditions  and  whiplash-associated  disorders.  The  Mayo  Clinic  has  recognized  chiropractic  as  safe  when  performed  by
trained  and  licensed  chiropractors,  and  the  Cleveland  Clinic  has  stated  that  chiropractors  are  established  members  of  the  mainstream
medical team.

The chiropractic industry in the United States is large, growing and highly fragmented. The Bureau of Labor Statistics estimates that
$90  billion  is  spent  on  back  pain  each  year  in  the  U.S. According  to  a  report  issued  by  IBIS  World  Chiropractors  Market  Research  in
August  2016,  expenditures  for  chiropractic  services  in  the  U.S.  are  $15.0  billion  annually.  The  United  States  Bureau  of  Labor  Statistics
expects  employment  in  chiropractic  to  grow  faster  than  the  average  for  all  occupations.  Some  of  the  factors  that  the  Bureau  of  Labor
Statistics identified as driving this growth are healthcare cost pressures, an aging population requiring more health care and technological
advances, all of which are expected to increasingly shift services from inpatient facilities and hospitals to outpatient settings. We believe
that the demand for our chiropractic services will continue to grow as a result of several additional drivers, such as the growing recognition
of the benefits of regular maintenance therapy coupled with an increasing awareness of the convenience of our service and of our pricing at
a significant discount to the cost of traditional chiropractic adjustments and, in most cases, at or below the level of insurance co-payment
amounts.

Today,  most  chiropractic  services  are  provided  by  sole  practitioners,  generally  in  medical  office  settings.  The  chiropractic  industry
differs from the broader healthcare services industry in that it is more heavily consumer-driven, market-responsive and price sensitive, in
large  measure  a  result  of  many  treatment  options  falling  outside  the  bounds  of  traditional  insurance  reimbursable  services  and  fee
schedules. According to First Research, the top 50 companies delivering chiropractic services in the United States generated less than 10%
of  all  industry  revenue.  We  believe  these  characteristics  are  evidence  of  an  underserved  market  with  potential  consumer  demand  that  is
favorable for an efficient, low-cost, consumer-oriented provider.

Most  chiropractic  practices  are  set  up  to  accept  and  to  process  insurance-based  reimbursement.  While  chiropractors  typically  accept
cash payment in addition to insurance, Medicare and Medicaid, they continue to incur overhead expenses associated with maintaining the
capability to process third-party reimbursement. We believe that most chiropractors who use this third-party reimbursement model would
find it economically difficult to discount the prices they charge for their services to levels comparable with our pricing.

Accordingly, we believe these and certain other trends favor our business model. Among these are:

•

People, most notably Millennials, have increasingly active lifestyles and are living longer, requiring more medical, maintenance and
preventative support;
People are increasingly open to alternative, non-pharmacological types of care;

•
• Utilization of more conveniently situated, local-sited urgent-care or “mini-care” alternatives to primary care is increasing; and
•

Popularity of health clubs, massage and other non-drug, non-invasive wellness maintenance providers is growing.

4

 
  
 
 
 
 
 
 
 
 
  
Our Competitive Strengths

We believe the following competitive strengths have contributed to our initial success and will position us for future growth:

Retail, consumer-driven approach .  To support our consumer-focused model, we use strong, recognizable retail approaches to stimulate
brand-awareness and attract patients to our clinics. We intend to continue to drive awareness of our brand by locating clinics mainly at retail
centers and convenience points, displaying prominent signage and employing consistent, proven and targeted marketing tools. We offer our
patients  the  flexibility  to  visit  our  clinics  without  an  appointment  and  receive  prompt  attention. Additionally,  most  of  our  clinics  offer
extended hours of operation, including weekends, which is not typical among our competitors.

We attracted an average per clinic of 862 new patients during the year ended December 31, 2017, as compared to the 2017 chiropractic
industry average of 390 new patients per year for traditional insurance-based non-multidisciplinary or integrated practices, according to a
2017 Chiropractic Economics survey.

Quality Service.  Across our system we have a community of over 1,000 fully licensed chiropractic doctors, who performed nearly five
million  adjustments  last  year.  Our  doctors  provide  patient  care  focused  on  pain  relief  and  ongoing  wellness  to  promote  healthy,  active
lifestyles. We provide our doctors one-on-one training, as well as ongoing coaching and mentoring through our partnerships with two of the
profession’s preeminent instructors in chiropractic technique and adjusting. Our doctors continually refine their skills, as our clinics see an
average of 234 patients per week, as compared to the 2017 chiropractic industry average of 137 patients per week for non-multidisciplinary
or integrated practices, according to a 2017 Chiropractic Economics survey. Our service offerings encourage consumer trial, repeat visits
and sustainable patient relationships.

By limiting the administrative burdens of insurance processing, our model helps chiropractors focus on patient service. We believe the
time  our  chiropractors  save  by  not  having  to  perform  administrative  duties  related  to  insurance  reimbursement  allows  more  time  to  see
more patients, establish and reinforce chiropractor/patient relationships, and educate patients on the benefits of chiropractic maintenance
therapy.

Our  approach  has  made  us  an  attractive  alternative  for  chiropractic  doctors  who  want  to  spend  more  time  treating  patients  than  they
typically do in traditional practices, which are burdened with greater overhead, personnel and administrative expense. We believe that our
model helps us to recruit chiropractors who want to focus their practice principally on patient care.

Pricing Structure.  We believe that our strongest competitive advantages are our price and convenience. By focusing on non-acute care
in an open-bay environment and by not participating in insurance or Medicare reimbursement, we are able to offer a much less expensive
alternative to traditional chiropractic services. We can do this because our clinics do not have the expenses of performing certain diagnostic
procedures and processing reimbursement claims. Our model allows us to pass these savings on to our patients. According to Chiropractic
Economics in 2017, the average fee for a chiropractic treatment involving spinal manipulation in a cash-based practice in the United States
is approximately $77. By comparison, our average fee as of December 31, 2017, was approximately $26, approximately 66% lower than
the industry average price.

We believe our pricing and service offering structure helps us to generate higher usage. The following table sets forth our average price
per  adjustment  as  of  December  31,  2017,  for  patients  who  pay  by  single  adjustment  plans,  multiple  adjustment  packages,  and  multiple
adjustment membership plans. Our price per adjustment as of December 31, 2017 averaged approximately $26 across all three groups.

The Joint Service Offering

Price per adjustment

  $

39 

$20 – $33     

Single Visit

Package(s)

  Membership(s)
$15 – $20 

Proven track record of opening clinics and growing revenue at the clinic level .  We have grown our clinic revenue base consistently
since we acquired our predecessor in March 2010. From January 2012 through December 31, 2017, we have increased monthly sales at our
clinics from $0.4 million to $12.0 million. During this period, we increased the number of clinics in operation from 33 to 399.

5

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
 
We  continue  to  be  encouraged  by  the  ability  of  individual  clinics  to  generate  growth.  While  there  is  significant  variation  in  results
among our system, and the results of our top-performing clinics are not representative of our system overall, we believe it is worth noting
that in January 2012, the highest-performing clinic in our system was a franchise clinic which had monthly sales of approximately $45,000,
and  in  December  2017,  the  highest  performing  clinic  in  our  system  was  a  franchise  clinic  which  had  monthly  sales  of  approximately
$108,000.

Strong and proven management team.  Our strategic vision is directed by our president and chief executive officer Peter D. Holt, who
has more than 30 years of experience in domestic and international franchising, franchise development and operations. Under his direction
we  have  confirmed  our  commitment  to  the  continued  strengthening  of  operations,  the  continued  cultivation  and  management  of  our
franchise  community,  as  well  as  a  strong  commitment  to  future  clinic  development  both  domestically  and  internationally.  Mr.  Holt  was
most  recently  president  and  chief  executive  officer  of  Tasti-D-Lite  &  Planet  Smoothie.  He  has  also  served  as  chief  operating  officer  of
24seven Vending (U.S), where he directed its franchise system in the U.S., and as executive vice president of development for Mail Boxes
Etc. and vice president of international for I Can’t Believe It’s Yogurt and Java Coast Fine Coffees. Mr. Holt directs a team of dedicated
leaders who are focused on executing our business plan and implementing our growth strategy.

During 2016 and 2017, Mr. Holt assembled a strong management team including John Meloun as chief financial officer. In addition to
valuable  institutional  memory,  Mr.  Meloun  has  financial  and  accounting  experience  from  the  University  of  Phoenix,  Emerson  Network
Power and Motorola.

Also  joining  the  team  in  2016  was  Eric  Simon,  vice  president  of  franchise  sales  and  development.  Mr.  Simon  has  over  20  years  of
experience in all aspects of franchising, most recently as director of franchise development for AAMCO Transmissions. Mr. Simon spent
five years as a franchisee and area developer with Extreme Pita and previously spent 10 years with Mail Boxes Etc. in franchise sales roles.

In  2017,  Jorge  Armenteros  joined  as  vice  president  of  operations  bringing  with  him  more  than  30  years  of  franchise  operations
leadership  experience.  For  10  years  prior  to  joining  the  team,  Mr.  Armenteros  was  the  executive  senior  vice  president  of  franchise
operations and corporate development for Campero USA, a fast food restaurant chain. Prior to that, he held progressively senior roles up to
zone  vice  president  and  corporate  office  with  the  Dunkin  Donuts,  Baskin  Robbins,  Togo’s  brand.  His  career  also  includes  a  period  as  a
multi-unit franchisee of Dunkin Donuts..

Amy Karroum was promoted to vice president of human resources in 2017, having joined us in 2015. Prior to working at The Joint, Ms.
Karroum  was  director  of  human  resources  for  Thermo  Fluids,  an  oil  recycling  company.  And  before  that  she  spent  five  years  in
homebuilding with both Taylor Morrison and Pulte Homes.

In  2018,  Jason  Greenwood  joined  our  management  team  as  Vice  President  of  Marketing.  Mr.  Greenwood  spent  the  last  10  years  at
Peter Piper Pizza in progressively responsible roles, most recently as chief marketing officer. Prior to that he was a multi-unit franchisee for
Robeks Juice.

We believe that our management team’s experience and demonstrated success in building and operating a robust franchise system will

be a key driver of our growth and will position us well for achieving our long-term strategy. 

Our Growth Strategy

Our goal is not only to capture a significant share of the existing market but also to expand the market for chiropractic care. We are
accomplishing  this  through  the  rapid  geographic  expansion  of  our  affordable  franchising  program  and  the  opportunistic  addition  of
company-owned or managed clinics. While we temporarily suspended our addition of company-owned or managed clinics during 2017 in
order to stabilize our corporate clinic portfolio, we believe that we will be able to resume taking advantage of opportunities for the addition
of company-owned or managed clinics during 2018. Accordingly, our long-term growth tactics include:

• the continued growth of system sales and royalty income; 
• accelerating the opening of clinics already in development;
• the sale of additional franchises;
• the sale of additional regional developer protected territories; 

6

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
• increasing the capability and capacity of our existing regional developer network;
• improving operational margins and leveraging infrastructure;
• the opportunistic acquisition of existing franchises  – referred to as “buybacks”; and
• the development of company-owned clinics – referred to as “greenfields” – in clustered geographies.

 Our analysis of data from over 500,000 patient records from 395 clinics across 30 states suggests that the United States market alone

can support at least 1,700 of our clinics.

Continued growth of system sales.

System  wide  comparable  same-store  sales  growth,  or  “Comp  Sales,”  for  2017  was  21.0%,  reflecting  the  growing  acceptance  of  The
Joint  business  model.  Comp  Sales  refers  to  the  amount  of  sales  a  clinic  generates  in  the  most  recent  accounting  period,  relative  to  the
amount of sales it generated in a similar period in the past. Comp Sales include the sales from both company-owned or managed clinics and
franchised clinics that in each case have been open at least 13 full months, and exclude any clinics that have closed. We believe that the
experience  we  have  gained  in  developing  and  refining  management  systems,  operating  standards,  training  materials  and  marketing  and
customer  acquisition  activities  has  contributed  to  our  system’s  revenue  growth.  In  addition,  we  believe  that  increasing  awareness  of  our
brand has contributed to revenue growth, particularly in markets where the number and density of our clinics has made cooperative and
mass media advertising attractive. We believe that our ability to leverage aggregated and general media digital advertising and search tools
will continue to grow as the number and density of our clinics increases. 

Selling additional franchises.

We  will  continue  to  sell  franchises.  We  believe  that  to  secure  leadership  in  our  industry  and  to  maximize  our  opportunities  in  our
markets,  it  is  important  to  gain  brand  equity  and  consumer  awareness  as  rapidly  as  possible,  consistent  with  a  disciplined  approach  to
opening clinics. We believe that continued sales of franchises in selected markets is the most effective way to drive brand awareness in the
short term. Our longer-term strategy includes the resumption of opening or acquiring company-owned or managed clinics, and we believe
that a growth strategy that includes both franchised and company-owned or managed clinics has advantages over either approach by itself.

7

 
 
 
 
 
 
 
 
 
 
  
 
  
Selling additional Regional Developer rights.

We believe that we can achieve scale faster by using a regional developer model, which is employed by many successful franchisors.
We sell a regional developer the rights to open a minimum number of clinics in a defined territory. They in turn help us to identify and
qualify potential new franchisees in that territory and assist us in providing field training, clinic openings and ongoing support. In return, we
share part of the initial franchise fee and pay the regional developer 3% of the 7% ongoing royalties we collect from the franchisees in their
protected  territory.  On  December  31,  2016  we  had  eight  regional  developers  operating.  In  2017  we  sold  the  rights  to  an  additional  10
regional  developer  territories  for  a  combined  minimum  development  commitment  of  259  clinics  over  the  lifetime  of  their  regional
developer agreements.

Opening clinics in development.

In addition to our 399 operating clinics, as of December 31, 2017, we have granted franchises, either directly or through our regional
developers, for an additional 104 clinics that we believe will be developed in the future. We will continue to support our franchisees and
regional developers to open these clinics and to achieve sustainable performance as rapidly as possible.

During the year ended December 31, 2017, we terminated three franchise licenses for undeveloped clinics that were in default.

Continue to improve margins and leverage infrastructure.

We believe our corporate infrastructure can support a clinic base greater than our existing footprint. As we continue to grow, we expect
to drive greater efficiencies across our operations, development and marketing programs and further leverage our technology and existing
support infrastructure. We believe we will be able to control corporate costs over time to enhance margins as general and administrative
expenses grow at a slower rate than our clinic base and sales. At the clinic level, we expect to drive margins and labor efficiencies through
continued  sales  growth  and  consistently  applied  operating  standards  as  our  clinic  base  matures  and  the  average  number  of  patient  visits
increases.  In  addition,  we  will  consider  introducing  selected  and  complementary  branded  products  such  as  nutraceuticals  or  dietary
supplements and related additional services.

Acquiring existing franchises.

We believe that we can accelerate the development of, and revenue generation from, company-owned or managed clinics through the
further selective acquisition of existing franchised clinics. We will seek out the opportunistic acquisition of existing franchised clinics that
meet our criteria for demographics, site attractiveness, proximity to other clinics and additional suitability factors. Following the completion
of the IPO through December 31, 2017, we acquired 34 existing franchises, subsequently closed three, and continue to operate 31 of them
as company-owned or managed clinics.

Development of company-owned or managed clinics.

We acquired our first company-owned or managed clinic on December 31, 2014. In the first full calendar quarter after that acquisition,
total  revenue  from  company-owned  or  managed  clinics  was  $0.4  million,  growing  to  approximately  $3.0  million  in  the  quarter  ended
December  31,  2017.  From  July,  2016,  we  ceased  additional  expansion  of  our  company-owned  or  managed  clinic  portfolio  to  allow  our
portfolio of clinics to mature and to focus resources on the growth of our franchise system. In January, 2017, we sold the assets of six of our
11  clinics  in  the  Chicago  area  for  a  nominal  amount  to  a  limited  liability  company  that  includes  existing  franchisees  as  members,  and
recorded a related impairment charge. The limited liability company operates the clinics pursuant to a franchise agreement. We closed the
remaining five Chicago-area clinics, as well as three company-managed clinics in upstate New York. Total revenue from our 47 company-
owned or managed clinics was approximately $11.1 million for the year ended December 31, 2017 as compared to $8.6 million from 61
company-owned or managed clinics for the year ended December 31, 2016. Through December 31, 2017, revenue from company-owned or
managed clinics consisted of revenue earned from 31 franchised clinics that we acquired, as well as 16 clinics that we developed.

8

 
 
 
 
 
 
 
 
 
 
 
 
When  we  resume  the  acquisition  and  development  of  company-owned  or  managed  clinics,  we  intend  to  target  geographic  clusters
where we are able to increase efficiencies through a consolidated real estate penetration strategy, leverage cooperative advertisement and
marketing, and attain general corporate and administrative operating efficiencies. We also believe that the development timeline and point
of break-even for company-owned or managed clinics can be shortened and that our revenue from company-owned or managed clinics will
ultimately exceed revenue that would be generated through royalty income from a franchise-only system.

Regulatory Environment

HIPAA

In an effort to further combat healthcare fraud and protect patient confidentiality, Congress included several anti-fraud measures in the
Health Insurance Portability and Accountability Act of 1996 (HIPAA). HIPAA created a source of funding for fraud control to coordinate
federal,  state  and  local  healthcare  law  enforcement  programs,  conduct  investigations,  provide  guidance  to  the  healthcare  industry
concerning  fraudulent  healthcare  practices,  and  establish  a  national  data  bank  to  receive  and  report  final  adverse  actions.  HIPAA  also
criminalized  certain  forms  of  healthcare  fraud  against  all  public  and  private  payors.  Additionally,  HIPAA  mandates  the  adoption  of
standards regarding the exchange of healthcare information in an effort to ensure the privacy and security of electronic patient information.
Sanctions for failing to comply with HIPAA include criminal penalties and civil sanctions. In February 2009, the American Recovery and
Reinvestment Act  of  2009  (ARRA)  was  enacted.  Title  XIII  of ARRA,  the  Health  Information  Technology  for  Economic  and  Clinical
Health Act (HITECH), includes substantial Medicare and Medicaid incentives for providers to adopt electronic health records (“EHR”) and
grants  for  the  development  of  health  information  exchange  (“HIE”)  systems.  Recognizing  that  HIE  and  EHR  systems  will  not  be
implemented unless the public can be assured that the privacy and security of patient information in such systems is protected, HITECH
also significantly expands the scope of the privacy and security requirements under HIPAA. Most notable are the new mandatory breach
notification  requirements  and  a  heightened  enforcement  scheme  that  includes  increased  penalties,  and  which  now  apply  to  business
associates as well as to covered entities. In addition to HIPAA, a number of states have adopted laws and/or regulations applicable in the
use and disclosure of individually identifiable health information that can be more stringent than comparable provisions under HIPAA and
HITECH.

We  believe  that  our  operations  substantially  comply  with  applicable  standards  for  privacy  and  security  of  protected  healthcare
information. We cannot predict what negative effect, if any, HIPAA/HITECH or any applicable state law or regulation will have on our
business.

State regulations on corporate practice of chiropractic.

In states that regulate the “corporate practice of chiropractic,” our chiropractic services are provided by legal entities organized under
state laws as professional corporations, or PCs or their equivalents. Each of the PCs is wholly owned by one or more licensed chiropractors,
and  employs  or  contracts  with  chiropractors  in  one  or  more  offices.  We  do  not  own  any  capital  stock  of  (or  have  any  other  ownership
interest in) any such PC. We and our franchisees that are not owned by chiropractors enter into management services agreements with PCs
to  provide  the  PCs  on  an  exclusive  basis  with  all  non-clinical  administrative  services  needed  by  the  chiropractic  practice.  In  November,
2015, the California Board of Chiropractic Examiners commenced an administrative proceeding to which we were not a party, in which it
claimed that the doctor who owns the PC that we manage in southern California violated California’s prohibition on the corporate practice
of chiropractic, among other claims, because our management of the clinics operated by his PC involved the exercise of control over certain
clinical aspects of his practice. The California Board of Chiropractic Examiners subsequently dismissed those claims in congruence with
findings  of  the  overseeing  administrative  judge.  In  June  2015,  the  New  York Attorney  General  announced  that  it  had  entered  into  an
Assurance of Discontinuance with a provider of business services to independently owned dental practices in New York, pursuant to which
the provider paid a substantial fine and agreed to change its business and branding practices. While the effect of the proceeding before the
California Board of Chiropractic Examiners and the New York Assurance of Discontinuance is that our business practices in California and
New York may be under stricter scrutiny than elsewhere, we believe we are in substantial compliance with all applicable laws relating to
the corporate practice of chiropractic.

9

 
 
 
 
 
  
 
  
Regulation relating to franchising

We  are  subject  to  the  rules  and  regulations  of  the  Federal  Trade  Commission  and  various  state  laws  regulating  the  offer  and  sale  of
franchises.  The  Federal  Trade  Commission  and  various  state  laws  require  that  we  furnish  a  Franchise  Disclosure  Document  or  FDD
containing certain information to prospective franchisees, and a number of states require registration of the FDD at least annually with state
authorities. Included in the information required to be disclosed in our FDD is our business experience, material litigation, all fees due to us
from  franchisees,  a  franchisee’s  estimated  initial  investment,  restrictions  on  sources  of  products  and  services  we  impose  on  franchisees,
development and operating obligations of franchisees, whether we provide financing to franchisees, our training and support obligations and
other terms and conditions of our franchise agreement. We are operating under exemptions from registration in several states based on our
qualifications  for  exemption  as  set  forth  in  those  states’  laws.  Substantive  state  laws  regulating  the  franchisor-franchisee  relationship
presently exist in many states. We believe that our FDD and franchising procedures comply in all material respects with both the Federal
Trade Commission guidelines and all applicable state laws regulating franchising in those states in which we have offered franchises. As of
December 31, 2017, we were registered to sell franchises in every state (where registrations are required); and could sell franchises in all 50
states.

Other federal, state and local regulation

We are subject to varied federal regulations affecting the operation of our business. We are subject to the U.S. Fair Labor Standards
Act, the U.S. Immigration Reform and Control Act of 1986, the Occupational Safety and Health Act and various other federal and state
laws governing such matters as minimum wage requirements, overtime, fringe benefits, workplace safety and other working conditions and
citizenship requirements. A significant number of our clinic service personnel are paid at rates related to the applicable minimum wage,
and  increases  in  the  minimum  wage  could  increase  our  labor  costs.  We  are  continuing  to  assess  the  impact  of  recently-adopted  federal
health  care  legislation  on  our  health  care  benefit  costs.  Many  of  our  smaller  franchisees  will  qualify  for  exemption  from  the  mandatory
requirement to provide health insurance benefits because of their small number of employees. The imposition of any requirement that we or
our franchisees provide health insurance benefits to our or their employees that are more extensive than the health insurance benefits that
we  currently  provide  to  our  employees  or  that  franchisees  may  or  may  not  provide,  or  the  imposition  of  additional  employer  paid
employment taxes on income earned by our employees, could have an adverse effect on our results of operations and financial position.
Our distributors and suppliers also may be affected by higher minimum wage and benefit standards, which could result in higher costs for
goods and services supplied to us.

In August, 2015, the National Labor Relations Board (or “NLRB”) adopted a more expansive definition of what it means to be a “joint
employer,” making it easier for employees of franchisees to organize and bargain collectively. This NLRB action, as well as a July 2014
NLRB action holding that McDonald’s Corporation could be held jointly liable for labor and wage violations by its franchisees, may also
make it easier for a franchisor to be held responsible as employer for a franchisee’s misconduct. In December, 2017, the NLRB reversed
the standard it had set in 2015 and reinstated a narrower definition of what it means to be a “joint employer.” We believe that this recent
NLRB action is favorable to us and makes it less likely that we would be held accountable for the actions of our franchisees. In February
2018,  the  NLRB  reversed  its  decision  to  revert  to  the  narrower  (and  thus  more  favorable  to  us)  definition  of  “joint  employer,”  due  to  a
conflict  of  interest  on  the  part  of  one  of  the  NLRB’s  commissioners.  While  this  action  was  taken  more  on  procedural  than  on  policy
grounds, it effectively reinstates the NLRB’s 2015 ruling.

We are required to comply with the accessibility standards mandated by the U.S. Americans with Disabilities Act of 1990 and related
federal and state statutes, which generally prohibit discrimination in accommodation or employment based on disability. We may, in the
future, have to modify our clinics to provide service to or make reasonable accommodations for disabled persons. While these expenses
could be material, our current expectation is that any such actions will not require us to expend substantial funds.

We  are  subject  to  extensive  and  varied  state  and  local  government  regulation  affecting  the  operation  of  our  business,  as  are  our
franchisees, including regulations relating to public and occupational health and safety, sanitation, fire prevention and franchise operation.
Each franchised clinic is subject to licensing and regulation by a number of governmental authorities, which include zoning, health, safety,
sanitation, environmental, building and fire agencies in the jurisdiction in which the clinic is located. We require our franchisees to operate
in accordance with standards and procedures designed to comply with applicable codes and regulations. However, our or our franchisees’
inability to obtain or retain health or other licenses would adversely affect operations at the impacted clinic or clinics. Although we have
not experienced and do not anticipate any significant difficulties, delays or failures in obtaining required licenses, permits or approvals, any
such problem could delay or prevent the opening of, or adversely impact the viability of, a particular clinic. In addition, in order to develop
and construct our clinics, we need to comply with applicable zoning and land use regulations. Federal and state regulations have not had a
material effect on our operations to date, but more stringent and varied requirements of local governmental bodies with respect to zoning
and land use could delay or even prevent construction and increase development costs of new clinics. 

10

 
 
 
 
 
 
 
 
Competition

The chiropractic industry is highly fragmented. According to First Research’s report, the top 50 providers of chiropractic services in the
United States generate less than 10% of industry revenue. Our competitors include approximately 39,000 independent chiropractic offices
currently  open  throughout  the  United  States,  according  to  a  2017  Kentley  Insights  market  research  report,  as  well  as  certain  multi-unit
operators.  We  may  also  face  competition  from  traditional  medical  practices,  outpatient  clinics,  physical  therapists,  med-spas,  massage
therapists and sellers of devices intended for home use to address back and joint discomfort. Our three largest multi-unit competitors are
HealthSource Chiropractic, AlignLife Chiropractic & Natural Health Centers and ChiroOne Wellness Centers, all of which are insurance-
based models.

We  have  identified  three  competitors  who  are  attempting  to  duplicate  our  cash-only,  low  cost,  appointment-free  model.  Based  on
publicly  available  information,  these  competitors  each  operate  less  than  ten  clinics  as  franchises.  We  anticipate  that  other  direct
competitors will join our industry as our visibility, reputation and perceived advantages become more widely known. We believe our first
mover  advantage,  proprietary  operations  systems,  and  strong  unit  level  economics  will  continue  to  accelerate  our  growth  even  with  the
spawning of additional competition.

Employees

As of March 2, 2018, we had 148 employees on a full-time basis. None of our employees are members of unions or participate in other

collective bargaining arrangements.

Facilities

We lease the property for our corporate headquarters and all of the properties on which we own or manage clinics. As of March 2, 2018,

we leased 47 facilities in which we operate or intend to operate clinics.

Our corporate headquarters are located at 16767 North Perimeter Drive, Suite 240, Scottsdale, Arizona 85260. The term of our lease for
this location expires on July 31, 2019. The primary functions performed at our corporate headquarters are financial, accounting, treasury,
marketing, operations, human resources, information systems support and legal.

We are also obligated under non-cancellable leases for the clinics which we own or manage. Our clinics are on average 1,200 square
feet. Our clinic leases generally have an initial term of five years, include one to two options to renew for terms of five years, and require us
to pay a proportionate share of real estate taxes, insurance, common area maintenance charges and other operating costs.

As of March 2, 2018, our franchisees operated 355 clinics in 29 states. All of our franchise locations are leased. 

11

 
 
 
 
 
 
 
 
 
 
 
Intellectual Property

Trademarks, trade names and service marks

“The Joint Chiropractic” is our trademark, registered in December 2016, under registration number 5095943. We have also registered

"Relief Recovery Wellness" in February 2018, under registration number 5398367, “Be Chiro-Practical” in October 2017, under
registration number 5313693, “Relief. On so many levels” in December 2015, under registration number 4871809, and “The Joint” in April
2015, under registration number 4723892.

Additional trademarks previously registered include “The Joint… the Chiropractic Place” registered in February 2011, under

registration number 3922558. We also registered the words, letters, and stylized form of service mark, “The Joint… the Chiropractic Place”
in April 2013 under registration number 4323810.

ITEM 1A.              RISK FACTORS

Risks Related to Our Business

New clinics, once opened, may not be profitable, and the increases in average clinic sales and comparable clinic sales that we have
experienced in the past may not be indicative of future results.

Our clinics continue to demonstrate increases in comparable clinic sales even as they mature. Our annual Comp Sales for the full year
2017, for clinics that have been open for greater than 48 months was 13%. However, we cannot assure you that this will continue for our
existing clinics or that clinics we open in the future will see similar results. In new markets, the length of time before average sales for new
clinics stabilize is less predictable and can be longer than we expect because of our limited knowledge of these markets and consumers’
limited  awareness  of  our  brand.  New  clinics  may  not  be  profitable  and  their  sales  performance  may  not  follow  historical  patterns.  In
addition, our average clinic sales and comparable clinic sales for existing clinics may not increase at the rates achieved over the past several
years. Our ability to operate new clinics, especially company-owned or managed clinics, profitably and increase average clinic sales and
comparable clinic sales will depend on many factors, some of which are beyond our control, including:

•

•

•

•

•

•

•

consumer awareness and understanding of our brand;

general economic conditions, which can affect clinic traffic, local rent and labor costs and prices we pay for the supplies we use;

changes in consumer preferences and discretionary spending;

competition, either from our competitors in the chiropractic industry or our own clinics;

the identification and availability of attractive sites for new facilities and the anticipated commercial, residential and infrastructure
development near our new facilities;

changes in government regulation; and

other unanticipated increases in costs, any of which could give rise to delays or cost overruns.

If  our  new  clinics  do  not  perform  as  planned,  our  business  and  future  prospects  could  be  harmed.  In  addition,  if  we  are  unable  to

achieve our expected average clinics sales, our business, financial condition and results of operations could be adversely affected.

Our failure to manage our growth effectively could harm our business and operating results.

Our  growth  plan  includes  a  significant  number  of  new  clinics,  focused  currently  on  franchised  clinics,  but  in  the  long  term,  also
including  company-owned  or  managed  clinics.  Our  existing  clinic  management  systems,  administrative  staff,  financial  and  management
controls and information systems may be inadequate to support our planned expansion. Those demands on our infrastructure and resources
may also adversely affect our ability to manage our existing clinics. Managing our growth effectively will require us to continue to enhance
these systems, procedures and controls and to hire, train and retain managers and team members. We may not respond quickly enough to
the changing demands that our expansion will impose on our management, clinic teams and existing infrastructure which could harm our
business,  financial  condition  and  results  of  operations.  We  are  currently  in  the  process  of  replacing  and  upgrading  our  management
information systems, and we cannot provide assurances that we will accomplish this without delays, difficulties or service interruptions.

12

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
   
 
 
 
Our long-term strategy involves opening new, company-owned or managed clinics, and is subject to many unpredictable factors.

One component of our long-term growth strategy will be to open new company-owned or managed clinics and to operate those clinics
on a profitable basis. After the sale or closing of 14 company-owned or managed clinics in Chicago and Upstate New York during 2017,
we currently own or manage 47 company-owned or managed clinics. We suspended the development of new company-owned or managed
clinics from July 2016 in order to stabilize our corporate clinic portfolio, and when we resume development of such clinics in 2018, we may
not be able to open new company-owned or managed  clinics  as  quickly  as  planned.  In  the  past,  we  have  experienced  delays  in  opening
some franchised clinics, for various reasons, including the landlord’s failure to turn over the premises to our franchisee on a timely basis.
Such delays could happen again in future clinic openings. Delays or failures in opening new clinics could materially and adversely affect
our  growth  strategy  and  our  business,  financial  condition  and  results  of  operations. As  we  operate  more  clinics,  our  rate  of  expansion
relative to the size of our clinic base will eventually decline.

In addition, one of our biggest challenges is locating and securing an adequate supply of suitable new clinic sites in our target markets.
Competition for those sites is intense, and other retail concepts that compete for those sites may have unit economic models that permit
them to bid more aggressively for those sites than we can. There is no guarantee that a sufficient number of suitable sites will be available
in desirable areas or on terms that are acceptable to us in order to achieve our growth plan. Our ability to open new clinics also depends on
other factors, including:

•

•

•

negotiating leases with acceptable terms;

identifying, hiring and training qualified employees in each local market;

timely delivery of leased premises to us from our landlords and punctual commencement and completion of construction;

• managing construction and development costs of new clinics, particularly in competitive markets;

•

•

•

•

•

obtaining construction materials and labor at acceptable costs, particularly in urban markets;

unforeseen engineering or environmental problems with leased premises;

generating sufficient funds from operations or obtaining acceptable financing to support our future development;

securing required governmental approvals, permits and licenses (including construction permits and operating licenses) in a timely
manner and responding effectively to any changes in local, state or federal laws and regulations that adversely affect our costs or
ability to open new clinics; and

avoiding the impact of inclement weather, natural disasters and other calamities.

Our expansion into new markets may be more costly and difficult than we currently anticipate which would result in slower growth
than we expect.

Clinics we open in new markets may take longer to reach expected sales and profit levels on a consistent basis and may have higher
construction, occupancy, marketing or operating costs than clinics we open in existing markets, thereby affecting our overall profitability.
New  markets  may  have  competitive  conditions,  consumer  tastes  and  discretionary  spending  patterns  that  are  more  difficult  to  predict  or
satisfy  than  our  existing  markets.  We  may  need  to  make  greater  investments  than  we  originally  planned  in  advertising  and  promotional
activity  in  new  markets  to  build  brand  awareness.  We  may  find  it  more  difficult  in  new  markets  to  hire,  motivate  and  keep  qualified
employees who share our vision and culture. We may also incur higher costs from entering new markets, particularly with company-owned
clinics if, for example, we hire and assign regional managers to manage comparatively fewer clinics than in more developed markets. For
these reasons, both our new franchised clinics and our new company-owned or managed clinics may be less successful than our existing
franchised clinics or may achieve target rates of patient visits at a slower rate. If we do not successfully execute our plans to enter new
markets, our business, financial condition and results of operations could be materially adversely affected.

13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
Opening new clinics in existing markets may negatively affect revenue at our existing clinics.

The target area of our clinics varies by location and depends on a number of factors, including population density, other available retail
services, area demographics and geography. As a result, the opening of a new clinic in or near markets in which we already have clinics
could adversely affect the revenues of those existing clinics. Existing clinics could also make it more difficult to build our patient base for a
new clinic in the same market. Our business strategy does not entail opening new clinics that we believe will materially affect revenue at
our existing clinics, but we may selectively open new clinics in and around areas of existing clinics that are operating at or near capacity to
effectively  serve  our  patients.  Revenue  “cannibalization”  between  our  clinics  may  become  significant  in  the  future  as  we  continue  to
expand  our  operations  and  could  affect  our  revenue  growth,  which  could,  in  turn,  adversely  affect  our  business,  financial  condition  and
results of operations.

Any acquisitions that we make could disrupt our business and harm our financial condition.

From time to time, we may evaluate potential strategic acquisitions of existing franchised clinics to facilitate our growth. We may not
be successful in identifying acquisition candidates. In addition, we may not be able to continue the operational success of any franchised
clinics  we  acquire  or  successfully  integrate  any  businesses  that  we  acquire.  We  may  have  potential  write-offs  of  acquired  assets  and  an
impairment of any goodwill recorded as a result of acquisitions. Furthermore, the integration of any acquisition may divert management’s
time and resources from our core business and disrupt our operations or may result in conflicts with our business. Any acquisition may not
be successful, may reduce our cash reserves and may negatively affect our earnings and financial performance. We cannot ensure that any
acquisitions we make will not have a material adverse effect on our business, financial condition and results of operations.

Damage to our reputation or our brand in existing or new markets could negatively impact our business, financial condition and
results of operations.

We believe we have built our reputation on high quality patient care, and we must protect and grow the value of our brand to continue
to  be  successful  in  the  future.  Our  brand  may  be  diminished  if  we  do  not  continue  to  make  investments  in  areas  such  as  marketing  and
advertising, as well as the day-to-day investments required for facility operations, equipment upgrades and staff training. Any incident, real
or  perceived,  regardless  of  merit  or  outcome,  that  erodes  our  brand,  such  as  failure  to  comply  with  federal,  state  or  local  regulations
including allegations or perceptions of non-compliance or failure to comply with ethical and operating standards, could significantly reduce
the value of our brand, expose us to adverse publicity and damage our overall business and reputation. Further, our brand value could suffer
and our business could be adversely affected if patients perceive a reduction in the quality of service or staff.

We may be unable to maintain or improve our operating margins, which could adversely affect our financial condition and ability
to grow.

If we are unable to successfully manage our growth, we may not be able to capture the efficiencies and opportunities that we expect
from our expansion strategy. If we are not able to capture expected efficiencies of scale, maintain patient volumes, improve our systems
and  equipment,  continue  our  cost  discipline  and  retain  appropriate  chiropractors  and  overall  labor  levels,  our  operating  margins  may
stagnate or decline, which could have a material adverse effect on our business, financial condition and results of operations and adversely
affect the price of our common stock. 

14

 
 
 
 
  
 
 
 
 
We have experienced net losses and may not achieve or sustain profitability in the future.

We  have  experienced  periods  of  net  losses,  including  consolidated  net  losses  of  approximately  $3.3  and  $15.2  million  for  the  years
ended  December  31,  2017  and  2016,  respectively.  Our  revenue  may  not  grow  and  we  may  not  achieve  or  maintain  profitability  in  the
future. Even if we do achieve profitability, we may not sustain or increase profitability on a quarterly or annual basis in the future. Our
ability to achieve profitability will be affected by the other risks and uncertainties described in this section and in Management’s Discussion
and Analysis. If we are not able to achieve, sustain or increase profitability, our business will be materially adversely affected and the price
of our common stock may decline.

Our marketing programs may not be successful.

We incur costs and expend other resources in our marketing efforts to attract and retain patients. Our marketing activities are principally
focused  on  increasing  brand  awareness  and  driving  patient  volumes.  As  we  open  new  facilities,  we  undertake  aggressive  marketing
campaigns  to  increase  community  awareness  about  our  growing  presence.  We  plan  to  utilize  targeted  marketing  efforts  within  local
neighborhoods  through  channels  such  as  radio,  digital  media,  community  sponsorships  and  events,  and  a  robust  online/social  media
presence.  These  initiatives  may  not  be  successful,  resulting  in  expenses  incurred  without  the  benefit  of  higher  revenue.  Our  ability  to
market our services may be restricted or limited by federal or state law.

We  will  be  subject  to  all  of  the  risks  associated  with  leasing  space  subject  to  long-term  non-cancelable  leases  for  clinics  that  we
intend to operate.

We do not own and we do not intend to own any of the real property where our company-owned or managed clinics will operate. We
expect the spaces for the company-owned or managed clinics we intend to open in the future will be leased. We anticipate that our leases
generally will have an initial term of five or ten years and generally can be extended only in five-year increments (at increased rates). We
expect that all of our leases will require a fixed annual rent, although some may require the payment of additional rent if clinic sales exceed
a  negotiated  amount.  We  expect  that  our  leases  will  typically  be  net  leases,  which  require  us  to  pay  all  of  the  cost  of  insurance,  taxes,
maintenance and utilities, and that these leases will not be cancellable by us. If a future company-owned clinic is not profitable, resulting in
its closure, we may nonetheless be committed to perform our obligations under the applicable lease including, among other things, paying
the  base  rent  for  the  balance  of  the  lease  term.  In  addition,  we  may  fail  to  negotiate  renewals  as  each  of  our  leases  expires,  either  on
commercially acceptable terms or at all, which could cause us to pay increased occupancy costs or to close stores in desirable locations.
These potential increases in occupancy costs and the cost of closing company-owned or managed clinics could materially adversely affect
our business, financial condition or results of operations. We have settled disputes over future rent with landlords at eleven of the fourteen
clinics that we either closed or never opened. We are currently negotiating with the remaining three landlords.

Our intended reliance on sources of revenue other than from franchise and regional developer licenses exposes us to risks including
the loss of revenue and reduction of working capital.

From  the  commencement  of  our  operations  until  we  began  to  acquire  or  open  company-owned  or  managed  clinics,  we  have  relied
exclusively  on  the  sale  of  franchises  and  regional  developer  licenses  as  sources  of  revenue  until  the  franchises  we  have  sold  begin  to
generate royalty revenues. While we have determined to re-emphasize our franchising strategy in the near term, we may place less reliance
in the future on these sources of revenue when we resume acquiring, developing and operating company-owned or managed clinics. Prior to
January 1, 2018, we did not recognize revenues from company-owned or managed clinics until the opening of those clinics, and we will be
required  to  use  our  working  capital  to  operate  our  business  and  to  develop  company-owned  or  managed  clinics.  If  the  opening  of  our
company-owned or managed clinics is delayed or if the cost of developing company-owned or managed clinics exceeds our expectations,
we may experience insufficient working capital to fully implement our development plans, and our business, financial condition and results
of operations could be adversely affected. 

Our  potential  need  to  raise  additional  capital  to  accomplish  our  objectives  of  expanding  into  new  markets  and  selectively
developing company-owned or managed clinics exposes us to risks including limiting our ability to develop or acquire clinics and
limiting our financial flexibility.

We intend to resume the selective development and acquisition of company-owned or managed clinics and related businesses. If we do
not have sufficient cash resources, our ability to develop and acquire clinics and related businesses could be limited unless we are able to
obtain additional capital through future debt or equity financings. Using cash to finance development and acquisition of clinics and related
businesses  could  limit  our  financial  flexibility  by  reducing  cash  available  for  operating  purposes.  Using  debt  financing  could  result  in
lenders  imposing  financial  covenants  that  limit  our  operations  and  financial  flexibility.  Using  equity  financing  may  result  in  dilution  of
ownership interests of our existing stockholders. We may also use common stock as consideration for the future acquisition of clinics and
related businesses. If our common stock does not maintain a sufficient market value or if prospective acquisition candidates are unwilling to
accept our common stock as part of the consideration for the sale of their clinics or businesses, we may be required to use more of our cash
resources or greater debt financing to complete these acquisitions.

15

 
 
 
 
 
 
  
 
 
 
  
Changes  in  economic  conditions  and  adverse  weather  and  other  unforeseen  conditions  could  materially  affect  our  ability  to
maintain or increase sales at our clinics or open new clinics.

Our  services  emphasize  maintenance  therapy,  which  is  generally  not  a  medical  necessity,  and  should  be  viewed  as  a  discretionary
medical  expenditure.  The  United  States  in  general  or  the  specific  markets  in  which  we  operate  may  suffer  from  depressed  economic
activity, recessionary economic cycles, higher fuel or energy costs, low consumer confidence, high levels of unemployment, reduced home
values, increases in home foreclosures, investment losses, personal bankruptcies, reduced access to credit  or  other  economic  factors  that
may affect consumer discretionary spending. Traffic in our clinics could decline if consumers choose to reduce the amount they spend on
non-critical  medical  procedures.  Negative  economic  conditions  might  cause  consumers  to  make  long-term  changes  to  their  discretionary
spending  behavior,  including  reducing  medical  discretionary  spending  on  a  permanent  basis.  In  addition,  given  our  geographic
concentrations in the West, Southwest and mid-Atlantic regions of the United States, economic conditions in those particular areas of the
country could have a disproportionate impact on our overall results of operations, and regional occurrences such as local strikes, terrorist
attacks, increases in energy prices, adverse weather conditions, tornadoes, earthquakes, hurricanes, floods, droughts, fires or other natural
or  man-made  disasters  could  materially  adversely  affect  our  business,  financial  condition  and  results  of  operations.  Adverse  weather
conditions  may  also  impact  customer  traffic  at  our  clinics. All  of  our  clinics  depend  on  visibility  and  walk-in  traffic,  and  the  effects  of
adverse weather may decrease visits to malls in which our clinics are located and negatively impact our revenues. If clinic sales decrease,
our profitability could decline as we spread fixed costs across a lower level of sales. Reductions in staff levels, asset impairment charges
and  potential  clinic  closures  could  result  from  prolonged  negative  clinic  sales,  which  could  materially  adversely  affect  our  business,
financial condition and results of operations.

Our dependence on the success of our franchisees exposes us to risks including the loss of royalty revenue and harm to our brand.

A substantial portion of our revenues comes from royalties generated by our franchised clinics. We anticipate that franchise royalties
will  represent  a  substantial  part  of  our  revenues  in  the  future.  As  of  December  31,  2017,  we  had  franchisees  operating  352  clinics.
Accordingly, we are reliant on the performance of our franchisees in successfully opening and operating their clinics and paying royalties
to us on a timely basis. Our franchise system subjects us to a number of risks as described in the next four risk factors, any one of which
could  impact  our  ability  to  collect  royalty  payments  from  our  franchisees,  may  harm  the  goodwill  associated  with  our  brand  and  may
materially adversely affect our business and results of operations.

Our franchisees are independent operators over whom we have limited control.

Franchisees  are  independent  operators,  and  their  employees  are  not  our  employees.  Accordingly,  their  actions  are  outside  of  our
control. Although we have developed criteria to evaluate and screen prospective franchisees, we cannot be certain that our franchisees will
have the business acumen or financial resources necessary to operate successful franchises in their approved locations, and state franchise
laws  may  limit  our  ability  to  terminate  or  modify  these  franchise  agreements.  Moreover,  despite  our  training,  support  and  monitoring,
franchisees may not successfully operate clinics in a manner consistent with our standards and requirements, or may not hire and adequately
train qualified personnel. The failure of our franchisees to operate their franchises successfully and the actions taken by their employees
could have a material adverse effect on our reputation, our brand and our ability to attract prospective franchisees, and on our business,
financial condition and results of operations.

16

 
 
 
 
 
 
  
A July, 2014 decision by the United States National Labor Relations Board (or “NLRB”) held that McDonald’s Corporation could be
held jointly liable for labor and wage violations by its franchisees. Also, in August, 2015, the NLRB adopted a more expansive definition
of what it means to be a “joint employer,” making it easier for employees of franchisees to organize and bargain collectively. In December,
2017, the NLRB reversed the standard it had set in 2015 and reinstated a narrower definition of what it means to be a “joint employer.” We
believe that this recent NLRB action is favorable to us and makes it less likely that we would be held accountable for the actions of our
franchisees, however, if this standard is again expanded, or if the McDonald’s decision is upheld, it could result in us having responsibility
for  damages,  reinstatement,  back  pay  and  penalties  in  connection  with  labor  law  violations  by  our  franchisees  over  whom  we  have  no
control, and could have a material adverse effect on our financial condition and results of operations. In February 2018, the NLRB reversed
its decision to revert to the narrower (and thus more favorable to us) definition of “joint employer,” due to a conflict of interest on the part
of one of the NLRB’s commissioners. While this action was taken more on procedural than on policy grounds, it effectively reinstates the
NLRB’s 2015 ruling.

We are subject to the risk that our franchise agreements may be terminated or not renewed.

Each  franchise  agreement  is  subject  to  termination  by  us  as  the  franchisor  in  the  event  of  a  default,  generally  after  expiration  of
applicable  cure  periods,  although  under  certain  circumstances  a  franchise  agreement  may  be  terminated  by  us  upon  notice  without  an
opportunity to cure. The default provisions under the franchise agreements are drafted broadly and include, among other things, any failure
to meet operating standards and actions that may threaten our intellectual property. In addition, each franchise agreement has an expiration
date. Upon the expiration of the franchise agreement, we or the franchisee may, or may not, elect to renew the franchise agreement. If the
franchise  agreement  is  renewed,  the  franchisee  will  receive  a  new  franchise  agreement  for  an  additional  term.  Such  option,  however,  is
contingent on the franchisee’s execution of the then-current form of franchise agreement (which may include increased royalty payments,
advertising fees and other costs) and the payment of a renewal fee. If a franchisee is unable or unwilling to satisfy any of the foregoing
conditions,  we  may  elect  not  to  renew  the  expiring  franchise  agreement,  in  which  event  the  franchise  agreement  will  terminate  upon
expiration  of  its  term.  The  termination  or  non-renewal  of  a  franchise  agreement  could  result  in  the  reduction  of  royalty  payments  we
receive.

Our franchisees may not meet timetables for opening their clinics, which could reduce the royalties we receive.

Our franchise agreements specify a timetable for opening the clinic. Failure by our franchisees to open their clinics within the specified
time limit would result in the reduction of royalty payments we receive and could result in the termination of the franchise agreement. As
of December 31, 2017, we have 104 active licenses which we believe to be developable, and an additional eight letters of intent for future
clinic licenses. Of these, 66 have not met their development requirements within the time periods specified in their franchise agreements.

Our franchisees may elect bankruptcy protection and deprive us of income.

The  bankruptcy  of  a  franchisee  could  negatively  impact  our  ability  to  collect  payments  due  under  such  franchisee’s  franchise
agreement.  In  a  franchisee  bankruptcy,  the  bankruptcy  trustee  may  reject  the  franchisee’s  franchise  agreement  pursuant  to  Section  365
under the United States Bankruptcy Code, in which case we would no longer receive royalty payments from the franchisee.

Our regional developers are independent operators over whom we have limited control.

Our regional developers are independent operators. Accordingly, their actions are outside of our control. We depend upon our regional
developers  to  sell  a  minimum  number  of  franchises  within  their  territory  and  to  assist  the  purchasers  of  those  franchises  to  develop  and
operate their clinics. The failure by regional developers to sell the specified minimum number of franchises within the time limits set forth
in their regional developer license agreements would reduce the franchise fees we receive, delay the payment of royalties to us and result in
a potential event of default under the regional developer license agreement. Of our total of eighteen regional developers as of December 31,
2017,  ten  of  which  were  sold  during  2017,  three  have  not  met  their  minimum  franchise  opening  requirements  within  the  time  periods
specified in their regional developer agreements.

17

 
  
 
 
 
 
 
 
 
 
Our ability to operate effectively could be impaired if we fail to attract and retain our executive officers.

Our success depends, in part, upon the continuing contributions of our executive officers and key employees at the management level.
Although we have employment agreements with certain of our key executive officers, there is no guarantee that they will not leave. The
loss of the services of any of our executive officers or the failure to attract other executive officers could have a material adverse effect on
our business or our business prospects. If we lose the services of any of our key employees at the operating or regional level, we may not be
able to replace them with similarly qualified personnel, which could harm our business.

A lack of qualified employees will significantly hinder our growth plans and adversely affect our results of operations.

As  we  grow,  our  ability  to  increase  productivity  and  profitability  will  be  limited  by  our  ability  to  employ,  train  and  retain  skilled
personnel. There can be no assurance that we will be able to maintain an adequate skilled labor force necessary to operate efficiently, that
our  labor  expenses  will  not  increase  as  a  result  of  a  shortage  in  the  supply  of  skilled  personnel  or  that  we  will  not  have  to  curtail  our
planned internal growth as a result of labor shortages.

We may not be able to successfully recruit and retain qualified chiropractors.

Our  success  depends  upon  our  continuing  ability  to  recruit  and  retain  qualified  chiropractors.  In  the  event  we  are  unable  to  attract  a

sufficient number of qualified chiropractors, our growth rate may suffer.

Our clinics and chiropractors compete for patients in a highly competitive environment that may make it more difficult to increase
patient volumes and revenues.

The business of providing chiropractic services is highly competitive in each of the markets in which our clinics operate. The primary
bases  of  such  competition  are  quality  of  care  and  reputation,  price  of  services,  marketing  and  advertising  strategy  and  implementation,
convenience, traffic flow and visibility of office locations and hours of operation. Our clinics compete with all other chiropractors in their
local  market.  Many  of  those  chiropractors  have  established  practices  and  reputations  in  their  markets.  Some  of  these  competitors  and
potential  competitors  may  have  financial  resources,  affiliation  models,  reputations  or  management  expertise  that  provide  them  with
competitive  advantages  over  us,  which  may  make  it  difficult  to  compete  against  them.  Our  three  largest  multi-unit  competitors  are
HealthSource Chiropractic, which currently operates 295 units; AlignLife Chiropractic & Natural Health Centers, which currently operates
23  units;  and  ChiroOne  Wellness  Centers,  which  currently  operates  41  units.  Each  of  these  competitors  is  currently  operating  under  an
insurance based model. In addition, a number of other chiropractic franchises and chiropractic practices that are attempting to duplicate or
follow our business model are currently operating in our markets and in other parts of the country and may enter our existing markets in the
future.

Our success is dependent on the chiropractors who control the professional corporations, or PC owners, with whom we enter into
management services agreements, and we may have difficulty locating qualified chiropractors to replace PC owners.

In  states  that  regulate  the  corporate  practice  of  chiropractic,  our  chiropractic  services  are  provided  by  legal  entities  organized  under
state  laws  as  professional  corporations,  or  PCs  and  their  equivalents.  Each  PC  employs  or  contracts  with  chiropractors  in  one  or  more
offices. Each of the PCs is wholly owned by one or more licensed chiropractors, or medical professionals as state law may require, and we
do  not  own  any  capital  stock  of  any  PC.  We  and  our  franchisees  that  are  not  owned  by  chiropractors  enter  into  management  services
agreements with PCs to provide on an exclusive basis all non-clinical services of the chiropractic practice. The PC owner is critical to the
success  of  a  clinic  because  he  or  she  has  control  of  all  clinical  aspects  of  the  practice  of  chiropractic  and  the  provision  of  chiropractic
services. Upon the departure of a PC owner, we may not be able to locate one or more suitably qualified licensed chiropractors to hold the
ownership interest in the PC and maintain the success of the departing PC owner.

18

 
 
   
 
 
 
 
 
 
 
 
Our management services agreements with our affiliated PCs could be challenged by a state or chiropractor under laws regulating
the practice of chiropractic, and some state chiropractic boards have made inquiries concerning our business model.

The  laws  of  every  state  in  which  we  operate  contain  restrictions  on  the  practice  of  chiropractic  and  control  over  the  provision  of
chiropractic  services.  The  laws  of  many  states  where  we  operate  permit  a  chiropractor  to  conduct  a  chiropractic  practice  only  as  an
individual,  a  member  of  a  partnership  or  an  employee  of  a  PC,  limited  liability  company  or  limited  liability  partnership.  These  laws
typically  prohibit  chiropractors  from  splitting  fees  with  non-chiropractors  and  prohibit  non-chiropractic  entities,  such  as  chiropractic
management  services  organizations,  from  engaging  in  the  practice  of  chiropractic  and  from  employing  chiropractors.  The  specific
restrictions against the corporate practice of chiropractic, as well as the interpretation of those restrictions by state regulatory authorities,
vary from state to state. However, the restrictions are generally designed to prohibit a non-chiropractic entity from controlling or directing
clinical  care  decision-making,  engaging  chiropractors  to  practice  chiropractic  or  sharing  professional  fees.  The  form  of  management
agreement that we utilize, and that we recommend to our franchisees that are management service organizations, explicitly prohibits the
management service organization from controlling or directing clinical care decisions. However, there can be no assurance that all of our
franchisees  that  are  management  service  organizations  will  strictly  follow  the  provisions  in  our  recommended  form  of  management
agreement.  The  laws  of  many  states  also  prohibit  chiropractic  practitioners  from  paying  any  portion  of  fees  received  for  chiropractic
services in consideration for the referral of a patient. Any challenge to our contractual relationships with our affiliated PCs by chiropractors
or regulatory authorities could result in a finding that could have a material adverse effect on our operations, such as voiding one or more
management services agreements. Moreover, the laws and regulatory environment may change to restrict or limit the enforceability of our
management  services  agreements.  We  could  be  prevented  from  affiliating  with  chiropractor-owned  PCs  or  providing  comprehensive
business services to them in one or more states. 

In February, 2015, the Arkansas Board of Chiropractic Examiners questioned whether our business model might violate Arkansas law
in its response to an inquiry we made on behalf of one of our franchisees. While the Arkansas Board did not thereafter pursue the matter of
a  possible  violation,  it  might  choose  to  do  so  at  any  time  in  the  future.  The  Kansas  Healing Arts  Board,  in  response  to  a  third-party
complaint about one of our franchisees, sent a letter to the franchisee in February 2015 questioning whether the franchise business model
might violate Kansas law regarding the unauthorized practice of chiropractic care. We and the franchisee have had several communications
with  the  Kansas  Board  with  respect  to  modifying  the  management  agreement  to  address  its  concerns,  but  we  have  no  assurance  that
changes to the agreement will satisfy these concerns. The Oregon Board of Chiropractic Examiners has made several inquiries since our
franchisees  began  operating  in  Oregon.  While  we  have  satisfied  these  past  inquiries  by  providing  a  brief  response  or  documentation,
recently  the  Oregon  Board  has  asked  to  meet  with  the  franchisee’s  PC  chiropractor  owner  to  address  questions  which  may  relate  to  our
business  model.  In  February  2018,  the  Oregon  Board  asked  for  clarification  regarding  ownership  of  our  franchise  locations  operating  in
Oregon, and we intend to respond with the requested clarification.

In November, 2015, the California Board of Chiropractic Examiners commenced an administrative proceeding to which we are not a
party, in which it claimed that the doctor who owns the PC that we manage in southern California violated California’s prohibition on the
corporate practice of chiropractic, among other claims, because our management of the clinics operated by his PC involved the exercise of
control  over  certain  clinical  aspects  of  his  practice.  The  claims  were  subsequently  dismissed  congruent  with  the  decision  of  the
administrative law judge who conducted the proceeding; however, we cannot assure you that similar claims will not be made in the future,
either against us or our affiliated PCs.

The New York Attorney General’s recent investigation into the practices of a provider of business support services to independently
owned  dental  practices  may  mean  that  our  business  model  will  be  subject  to  greater  scrutiny  in  New  York.  The  New  York Attorney
General concluded that the provider, Aspen Dental Management, improperly made business decisions impacting clinical matters, illegally
engaged in fee-splitting with dental practices and required the dental practices to use the “Aspen Dental” trade name in a manner that had
the  potential  to  mislead  consumers  into  believing  that  the  “Aspen  Dental”  —-  branded  offices  were  under  common  ownership  with  the
provider. In June 2015, the New York Attorney General agreed to an Assurance of Discontinuance, pursuant to which Aspen Dental paid a
substantial fine and agreed to change its business and branding practices, including changes to its website and marketing materials in order
to  make  clear  that  the Aspen-branded  dental  offices  were  independently  owned  and  operated.  The  New  York Attorney  General  could
similarly choose to challenge our contractual relationships with our affiliated PCs in New York and, in particular, might question whether
use  of  The  Joint  trademark  by  our  affiliated  PCs  misleads  consumers,  causing  them  to  incorrectly  conclude  that  we  are  the  provider  of
chiropractic treatment.

19

 
 
 
 
 
 
Recent decisions by the United States National Labor Relations Board expanding the meaning of “joint employer” mean that we
could have liability for employment law violations by our franchisees.

A July, 2014 decision by the United States National Labor Relations Board, or the NLRB, held that McDonald’s Corporation could be
held liable as a “joint employer” for labor and wage violations by its franchisees. Subsequently, the NLRB issued a number of complaints
against  McDonald’s  Corporation  in  connection  with  these  violations.  Additionally,  an  August  2015  decision  by  the  NLRB  held  that
Browning-Ferris  Industries  is  a  “joint  employer”  obligated  to  negotiate  with  the  Teamsters  union  over  workers  supplied  by  a  contract
staffing firm within one of its recycling plants. In January 2016, Browning-Ferris Industries filed an appeal in a U.S. appellate court of an
unfair labor practices charge arising out of this NLRB decision.

In December, 2017, the NLRB reversed the standard it had set in 2015 and reinstated a narrower definition of what it means to be a
“joint employer.” We believe that this recent NLRB action is favorable to us and makes it less likely that we would be held accountable for
the actions of our franchisees, However, if the expanded definition of “joint employer” is upheld in the Browning-Ferris appeal or in an
expected appeal of the McDonald’s decision, it could result in us having responsibility for damages, reinstatement, back pay and penalties
in connection with labor law violations by our franchisees over whom we have no control and could have a material adverse effect on our
financial condition and results of operations. In February 2018, the NLRB reversed its decision to revert to the narrower (and thus more
favorable to us) definition of “joint employer,” due to a conflict of interest on the part of one of the NLRB’s commissioners. While this
action was taken more on procedural than on policy grounds, it effectively reinstates the NLRB’s 2015 ruling.

We and our affiliated chiropractor-owned PCs are subject to complex laws, rules and regulations, compliance with which may be
costly and burdensome.

We,  our  franchisees  and  the  chiropractor-owned  PCs  to  which  we  and  our  franchisees  provide  management  services,  are  subject  to

extensive federal, state and local laws, rules and regulations, including:

•

•

•

•

•

state regulations on the practice of chiropractic;

the Health Insurance Portability and Accountability Act of 1996, as amended, and its implementing regulations, or HIPAA, and other
federal  and  state  laws  governing  the  collection,  dissemination,  use,  security  and  confidentiality  of  patient-identifiable  health  and
financial information;

federal and state laws and regulations which contain anti-kickback and fee-splitting provisions and restrictions on referrals;

the  federal  Fair  Debt  Collection  Practices Act  and  similar  state  laws  that  restrict  the  methods  that  we  and  third-party  collection
companies may use to contact and seek payment from patients regarding past due accounts; and

state and federal labor laws, including wage and hour laws.

Many of the above laws, rules and regulations applicable to us, our franchisees and our affiliated PCs are ambiguous, have not been
definitively interpreted by courts or regulatory authorities and vary from jurisdiction to jurisdiction. Accordingly, we may not be able to
predict how these laws and regulations will be interpreted or applied by courts and regulatory authorities, and some of our activities could
be challenged. In addition, we must consistently monitor changes in the laws and regulatory schemes that govern our operations. Although
we  have  tried  to  structure  our  business  and  contractual  relationships  in  compliance  with  these  laws,  rules  and  regulations  in  all  material
respects, if any aspect of our operations were found to violate applicable laws, rules or regulations, we could be subject to significant fines
or other penalties, required to cease operations in a particular jurisdiction, prevented from commencing operations in a particular state or
otherwise  be  required  to  revise  the  structure  of  our  business  or  legal  arrangements.  Our  efforts  to  comply  with  these  laws,  rules  and
regulations may impose significant costs and burdens, and failure to comply with these laws, rules and regulations may result in fines or
other charges being imposed on us.

20

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We conduct business in a heavily regulated industry and, if we fail to comply with these laws and government regulations, we could
incur penalties or be required to make significant changes to our operations.

The healthcare industry is heavily regulated and closely scrutinized by federal, state and local governments. Comprehensive statutes and
regulations  govern  the  manner  in  which  we  provide  and  bill  for  services,  our  contractual  relationships  with  our  physicians,  vendors  and
customers, our marketing activities and other aspects of our operations. Failure to comply with these laws can result in civil and criminal
penalties such as fines, damages, overpayment recoupment, loss of enrollment status or exclusion from government healthcare programs.
The  risk  of  our  being  found  in  violation  of  these  laws  and  regulations  is  increased  by  the  fact  that  many  of  them  have  not  been  fully
interpreted by regulatory authorities or the courts, and their provisions are sometimes open to multiple interpretations. Any action against us
for violation of these laws or regulations, even if we successfully defend against it, could cause us to incur significant legal expenses and
divert our managements’ attention from the operation of our business.

Our  chiropractors  are  also  subject  to  ethical  guidelines  and  operating  standards  of  professional  and  trade  associations  and  private
accreditation agencies. Compliance with these guidelines and standards is often required by our contracts with our customers or to maintain
our reputation. The laws, regulations and standards governing the provision of healthcare services may change significantly in the future.
New or changed healthcare laws, regulations or standards may materially and adversely affect our business. In addition, a review of our
business by judicial, law enforcement, regulatory or accreditation authorities could result in a determination that could adversely affect our
operations.

Our  facilities  are  subject  to  extensive  federal  and  state  laws  and  regulations  relating  to  the  privacy  and  security  of  individually
identifiable information.

HIPAA required the United States Department of Health and Human Service, or HHS, to adopt standards to protect the privacy and
security  of  individually  identifiable  health-related  information,  or  PHI.  HHS  released  final  regulations  containing  privacy  standards  in
December 2000 and published revisions to the final regulations in August 2002. The privacy regulations extensively regulate the use and
disclosure of PHI. The regulations also provide patients with significant rights related to understanding and controlling how their health
information is used or disclosed. The security regulations require healthcare providers to implement administrative, physical and technical
practices to protect the security of individually identifiable health information that is maintained or transmitted electronically. The Health
Information Technology for Economic and Clinical Health Act, or HITECH, which was signed into law in February of 2009, enhanced the
privacy,  security  and  enforcement  provisions  of  HIPAA  by,  among  other  things,  extending  HIPAA’s  privacy  and  security  standards  to
“business  associates,”  which,  like  us,  are  independent  contractors  or  agents  of  covered  entities  (such  as  the  chiropractic  PCs  and  other
healthcare providers) that create, receive, maintain, or transmit PHI in connection with providing a service for or on behalf of a covered
entity.  HITECH  also  established  security  breach  notification  requirements,  created  a  mechanism  for  enforcement  of  HIPAA  by  state
attorneys  general,  and  increased  penalties  for  HIPAA  violations.  Violations  of  HIPAA  or  HITECH  could  result  in  civil  or  criminal
penalties.  In  addition  to  HIPAA,  there  are  numerous  federal  and  state  laws  and  regulations  addressing  patient  and  consumer  privacy
concerns, including unauthorized access or theft of personal information. State statutes and regulations vary from state to state. Lawsuits,
including class actions and action by state attorneys general, directed at companies that have experienced a privacy or security breach also
can  occur.  We  have  established  policies  and  procedures  in  an  effort  to  ensure  compliance  with  these  privacy  related  requirements.
However, if there is a breach, we may be subject to various penalties and damages and may be required to incur costs to mitigate the impact
of the breach on affected individuals.

We are subject to the data privacy, security and breach notification requirements of HIPAA and other data privacy and security
laws, and the failure to comply with these rules, or allegations that we have failed to do so, can result in civil or criminal sanctions.

HIPAA required the United States Department of Health and Human Service, or HHS, to adopt standards to protect the privacy and
security  of  certain  health-related  information.  The  HIPAA  privacy  regulations  contain  detailed  requirements  concerning  the  use  and
disclosure  of  individually  identifiable  health  information  and  the  grant  of  certain  rights  to  patients  with  respect  to  such  information  by
“covered entities.” As a provider of healthcare who conducts certain electronic transactions, each of our facilities is considered a covered
entity  under  HIPAA.  We  have  taken  actions  to  comply  with  the  HIPAA  privacy  regulations  and  believe  that  we  are  in  substantial
compliance  with  those  regulations.  These  actions  include  the  creation  and  implementation  of  policies  and  procedures,  staff  training,
execution  of  HIPAA-compliant  contractual  arrangements  with  certain  service  providers  and  various  other  measures.  Ongoing
implementation and oversight of these measures involves significant time, effort and expense.

21

 
 
   
 
 
 
 
 
In addition to the privacy requirements, HIPAA covered entities must implement certain administrative, physical and technical security
standards  to  protect  the  integrity,  confidentiality  and  availability  of  certain  electronic  health-related  information  received,  maintained  or
transmitted  by  covered  entities  or  their  business  associates.  We  have  taken  actions  in  an  effort  to  be  in  compliance  with  these  security
regulations and believe that we are in substantial compliance, however, a security incident that bypasses our information security systems
causing an information security breach, loss of protected health information or other data subject to privacy laws or a material disruption of
our operational systems could result in a material adverse impact on our business, along with fines. Ongoing implementation and oversight
of these security measures involves significant time, effort and expense.

The Health Information Technology for Economic and Clinical Health Act, or HITECH, as implemented in part by an omnibus final
rule published in the Federal Register on January 25, 2013, further requires that patients be notified of any unauthorized acquisition, access,
use, or disclosure of their unsecured protected health information, or PHI, that compromises the privacy or security of such information.
HHS  has  established  the  presumption  that  all  unauthorized  uses  or  disclosures  of  unsecured  protected  health  information  constitute
breaches unless the covered entity or business associate establishes that there is a low probability the information has been compromised.
HITECH and implementing regulations specify that such notifications must be made without unreasonable delay and in no case later than
60 calendar days after discovery of the breach. If a breach affects 500 patients or more, it must be reported immediately to HHS, which will
post the name of the breaching entity on its public website. Breaches affecting 500 patients or more in the same state or jurisdiction must
also be reported to the local media. If a breach involves fewer than 500 people, the covered entity must record it in a log and notify HHS of
such  breaches  at  least  annually.  These  breach  notification  requirements  apply  not  only  to  unauthorized  disclosures  of  unsecured  PHI  to
outside third parties, but also to unauthorized internal access to or use of such PHI.

HITECH  significantly  expanded  the  scope  of  the  privacy  and  security  requirements  under  HIPAA  and  increased  penalties  for
violations. The amount of penalty that may be assessed depends, in part, upon the culpability of the applicable covered entity or business
associate in committing the violation. Some penalties for certain violations that were not due to “willful neglect” may be waived by the
Secretary of HHS in whole or in part, to the extent that the payment of the penalty would be excessive relative to the violation. HITECH
also authorized state attorneys general to file suit on behalf of residents of their states. Applicable courts may award damages, costs and
attorneys’  fees  related  to  violations  of  HIPAA  in  such  cases.  HITECH  also  mandates  that  the  Secretary  of  HHS  conduct  periodic
compliance  audits  of  a  cross-section  of  HIPAA  covered  entities  and  business  associates.  Every  covered  entity  and  business  associate  is
subject to being audited, regardless of the entity’s compliance record.

States may impose more protective privacy restrictions in laws related to health information and may afford individuals a private right
of  action  with  respect  to  the  violation  of  such  laws.  Both  state  and  federal  laws  are  subject  to  modification  or  enhancement  of  privacy
protection  at  any  time.  We  are  subject  to  any  federal  or  state  privacy-related  laws  that  are  more  restrictive  than  the  privacy  regulations
issued  under  HIPAA.  These  statutes  vary  and  could  impose  additional  requirements  on  us  and  more  severe  penalties  for  disclosures  of
health information. If we fail to comply with HIPAA or similar state laws, including laws addressing data confidentiality, security or breach
notification, we could incur substantial monetary penalties and our reputation could be damaged.

In addition, states may also impose restrictions related to the confidentiality of personal information that is not considered “protected
health information” under HIPAA. Such information may include certain identifying information and financial information of our patients.
Theses state laws may impose additional notification requirements in the event of a breach of such personal information. Failure to comply
with such data confidentiality, security and breach notification laws may result in substantial monetary penalties.

22

 
   
 
 
 
 
Our business model depends on proprietary and third-party management information systems that we use to, among other things,
track  financial  and  operating  performance  of  our  clinics,  and  any  failure  to  successfully  design  and  maintain  these  systems  or
implement new systems could materially harm our operations.

We depend on integrated management information systems, some of which are provided by third parties, and standardized procedures
for  operational  and  financial  information,  as  well  as  for  patient  records  and  our  billing  operations.  We  are  currently  replacing  and
upgrading  our  management  information  systems.  We  may  experience  unanticipated  delays,  complications,  data  breaches  or  expenses  in
replacing,  upgrading,  implementing,  integrating,  and  operating  our  systems.  Our  management  information  systems  regularly  require
modifications,  improvements  or  replacements  that  may  require  both  substantial  expenditures  as  well  as  interruptions  in  operations.  Our
ability  to  implement  these  systems  is  subject  to  the  availability  of  skilled  information  technology  specialists  to  assist  us  in  creating,
implementing and supporting these systems. Our failure to successfully design, implement and maintain all of our systems could have a
material adverse effect on our business, financial condition and results of operations.

If we fail to properly maintain the integrity of our data or to strategically implement, upgrade or consolidate existing information
systems, our reputation and business could be materially adversely affected.

We  increasingly  use  electronic  means  to  interact  with  our  customers  and  collect,  maintain  and  store  individually  identifiable
information, including, but not limited to, personal financial information and health-related information. Despite the security measures we
have in place to ensure compliance with applicable laws and rules, our facilities and systems, and those of our third-party service providers,
may be vulnerable to security breaches, acts of cyber terrorism, vandalism or theft, computer viruses, misplaced or lost data, programming
and/or  human  errors  or  other  similar  events.  Additionally,  the  collection,  maintenance,  use,  disclosure  and  disposal  of  individually
identifiable data by our businesses are regulated at the federal and state levels as well as by certain financial industry groups, such as the
Payment  Card  Industry  organization.  Federal,  state  and  financial  industry  groups  may  also  consider  from  time  to  time  new  privacy  and
security requirements that may apply to our businesses. Compliance with evolving privacy and security laws, requirements, and regulations
may result in cost increases due to necessary systems changes, new limitations or constraints on our business models and the development
of new administrative processes. They also may impose further restrictions on our collection, disclosure and use of individually identifiable
information that is housed in one or more of our databases. Noncompliance with privacy laws, financial industry group requirements or a
security breach involving the misappropriation, loss or other unauthorized disclosure of personal, sensitive and/or confidential information,
whether by us or by one of our vendors, could have material adverse effects on our business, operations, reputation and financial condition,
including decreased revenue; material fines and penalties; increased financial processing fees; compensatory, statutory, punitive or other
damages; adverse actions against our licenses to do business; and injunctive relief whether by court or consent order.

If  our  security  systems  are  breached,  we  may  face  civil  liability  and  public  perception  of  our  security  measures  could  be
diminished, either of which would negatively affect our ability to attract and retain patients.

Techniques used to gain unauthorized access to corporate data systems are constantly evolving, and we may be unable to anticipate or
prevent  unauthorized  access  to  data  pertaining  to  our  patients,  including  credit  card  and  debit  card  information  and  other  personally
identifiable  information.  Our  systems,  which  are  supported  by  our  own  systems  and  those  of  third-party  vendors,  are  vulnerable  to
computer  malware,  Trojans,  viruses,  worms,  break-ins,  phishing  attacks,  denial-of-service  attacks,  attempts  to  access  our  servers  in  an
unauthorized  manner,  or  other  attacks  on  and  disruptions  of  our  and  third-party  vendor  computer  systems,  any  of  which  could  lead  to
system interruptions, delays, or shutdowns, causing loss of critical data or the unauthorized access to personally identifiable information. If
an actual or perceived breach of security occurs on our systems or a vendor’s systems, we may face civil liability and reputational damage,
either of which would negatively affect our ability to attract and retain patients. We also would be required to expend significant resources
to mitigate the breach of security and to address related matters.

We may not be able to effectively control the unauthorized actions of third parties who may have access to the patient data we collect.
Any  failure,  or  perceived  failure,  by  us  to  maintain  the  security  of  data  relating  to  our  patients  and  employees,  and  to  comply  with  our
posted privacy policy, laws and regulations, rules of self-regulatory organizations, industry standards and contractual provisions to which
we may be bound, could result in the loss of confidence in us, or result in actions against us by governmental entities or others, all of which
could result in litigation and financial losses, and could potentially cause us to lose patients, revenue and employees.

23

 
 
   
 
 
 
 
 
We are subject to a number of risks related to credit card and debit card payments we accept.

We accept payments through credit and debit card transactions. For credit and debit card payments, we pay interchange and other fees,
which may increase over time. An increase in those fees would require us to either increase the prices we charge for our services, which
could  cause  us  to  lose  patients  and  revenue,  or  absorb  an  increase  in  our  operating  expenses,  either  of  which  could  harm  our  operating
results.

If we or any of our processing vendors have problems with our billing software, or the billing software malfunctions, it could have an
adverse effect on patient satisfaction and could cause one or more of the major credit card companies to disallow our continued use of their
payment  products.  In  addition,  if  our  billing  software  fails  to  work  properly,  and  as  a  result,  we  do  not  automatically  process  monthly
membership  fees  to  our  patients’  credit  cards  on  a  timely  basis  or  at  all,  or  there  are  issues  with  financial  insolvency  of  our  third-party
vendors or other unanticipated problems or events, we could lose revenue, which would harm our operating results.

We  are  also  subject  to  payment  card  association  operating  rules,  certification  requirements  and  rules  governing  electronic  funds
transfers, which could change or be reinterpreted to make it more difficult for us to comply. We are not currently accredited against, and in
compliance  with,  the  Payment  Card  Industry  Data  Security  Standard,  or  PCI  DSS,  the  payment  card  industry’s  security  standard  for
companies that collect, store or transmit certain data regarding credit and debit cards, credit and debit card holders and credit and debit card
transactions. Once compliant, there is no guarantee that we will maintain PCI DSS compliance. Our failure to comply fully with PCI DSS
in the future could violate payment card association operating rules, federal and state laws and regulations and the terms of our contracts
with  payment  processors  and  merchant  banks.  Such  failure  to  comply  fully  also  could  subject  us  to  fines,  penalties,  damages  and  civil
liability and could result in the suspension or loss of our ability to accept credit and debit card payments. Further, there is no guarantee that
PCI DSS compliance will prevent illegal or improper use of our payment systems or the theft, loss, or misuse of data pertaining to credit
and debit cards, credit and debit card holders and credit and debit card transactions.

If  we  fail  to  adequately  control  fraudulent  credit  card  transactions,  we  may  face  civil  liability,  diminished  public  perception  of  our
security measures and significantly higher credit card-related costs, each of which could adversely affect our business, financial condition
and results of operations. If we are unable to maintain our chargeback or refund rates at acceptable levels, credit and debit card companies
may increase our transaction fees, impose monthly fines until resolved or terminate their relationships with us. Any increases in our credit
and debit card fees could adversely affect our results of operations, particularly if we elect not to raise our rates for our service to offset the
increase.  The  termination  of  our  ability  to  process  payments  on  any  major  credit  or  debit  card  would  significantly  impair  our  ability  to
operate our business.

We,  along  with  our  affiliated  PCs  and  their  chiropractors,  may  be  subject  to  malpractice  and  other  similar  claims  and  may  be
unable to obtain or maintain adequate insurance against these claims.

The provision of chiropractic services by chiropractors entails an inherent risk of potential malpractice and other similar claims. While
we  do  not  have  responsibility  for  compliance  by  affiliated  PCs  and  their  chiropractors  with  regulatory  and  other  requirements  directly
applicable to chiropractors, claims, suits or complaints relating to services provided at the offices of our franchisees or affiliated PCs may
be  asserted  against  us. As  we  develop  company-owned  or  managed  clinics,  our  exposure  to  malpractice  claims  will  increase.  We  have
experienced several malpractice claims since our founding in April, 2010, which we have defended or are vigorously defending and do not
expect  their  outcome  to  have  a  material  adverse  effect  on  our  business,  financial  condition  or  results  of  operations.  The  assertion  or
outcome  of  these  claims  could  result  in  higher  administrative  and  legal  expenses,  including  settlement  costs  or  litigation  damages.  Our
current minimum professional liability insurance coverage required for our franchisees, affiliated PCs and company-owned clinics is $1.0
million  per  occurrence  and  $3.0  million  in  annual  aggregate,  with  a  self-insured  retention  of  $0  per  claim  and  $0  annual  aggregate.  In
addition, we have a corporate business owner’s policy with coverage of $2.0 million per occurrence and $4.0 million in annual aggregate. If
we are unable to obtain adequate insurance or if there is an increase in the future cost of insurance to us and the chiropractors who provide
chiropractic  services  or  an  increase  in  the  amount  we  have  to  self-insure,  there  may  be  a  material  adverse  effect  on  our  business  and
financial results.

24

 
 
 
 
 
 
 
 
We could be party to litigation that could adversely affect us by distracting management, increasing our expenses or subjecting us
to material monetary damages and other remedies.

In  addition  to  malpractice  claims,  we  are  also  subject  to  a  variety  of  other  claims  arising  in  the  ordinary  course  of  our  business,
including  personal  injury  claims,  contract  claims  and  claims  alleging  violations  of  federal  and  state  law  regarding  workplace  and
employment  matters,  equal  opportunity,  harassment,  discrimination  and  similar  matters,  and  we  could  become  subject  to  class  action  or
other lawsuits related to these or different matters in the future. Regardless of whether any claims against us are valid, or whether we are
ultimately  held  liable,  claims  may  be  expensive  to  defend  and  may  divert  time  and  money  away  from  our  operations  and  hurt  our
performance. A judgment in excess of our insurance coverage for any claims could materially and adversely affect our financial condition
and results of operations. Any adverse publicity resulting from these allegations may also materially and adversely affect our reputation or
prospects, which in turn could materially adversely affect our business, financial condition and results of operations.

We are subject to the risk that our current insurance may not provide adequate levels of coverage against claims.

Our  current  insurance  policies  may  not  be  adequate  to  protect  us  from  liabilities  that  we  incur  in  our  business. Additionally,  in  the
future, our insurance premiums may increase, and we may not be able to obtain similar levels of insurance on reasonable terms, or at all.
Any substantial inadequacy of, or inability to obtain insurance coverage could materially adversely affect our business, financial condition
and results of operations.

Furthermore, there are types of losses we may incur that cannot be insured against or that we believe are not economically reasonable to
insure. Such losses could have a material adverse effect on our business and results of operations. Failure to obtain and maintain adequate
directors’ and officers’ insurance would likely adversely affect our ability to attract and retain qualified officers and directors.

Events  or  rumors  relating  to  our  brand  names  or  our  ability  to  defend  successfully  against  intellectual  property  infringement
claims by third parties could significantly impact our business.

Recognition  of  our  brand  names,  including  “THE  JOINT  CHIROPRACTIC”,  and  the  association  of  those  brands  with  quality,
convenient and inexpensive chiropractic maintenance care are an integral part of our business. The occurrence of any events or rumors that
cause  patients  to  no  longer  associate  the  brands  with  quality,  convenient  and  inexpensive  chiropractic  maintenance  care  may  materially
adversely affect the value of the brand names and demand for chiropractic services at our franchisees or their affiliated PCs.

Our ability to compete effectively depends in part upon our intellectual property rights, including but not limited to our trademarks. Our
use  of  contractual  provisions,  confidentiality  procedures  and  agreements,  and  trademark,  copyright,  unfair  competition,  trade  secret  and
other laws to protect our intellectual property rights may not be adequate. Litigation may be necessary to enforce our intellectual property
rights, or to defend against claims by third parties that the conduct of our businesses or our use of intellectual property infringes upon such
third party’s intellectual property rights. Any intellectual property litigation or claims brought against us, whether or not meritorious, could
result in substantial costs and diversion of our resources, and there can be no assurances that favorable final outcomes will be obtained in all
cases. Our business, financial condition or results of operations could be adversely affected as a result.

We present Adjusted EBITDA as a supplemental measure to help us describe our operating performance. Adjusted EBITDA is a
non-GAAP financial measure commonly used in our industry and should not be construed as an alternative to net income (loss) or
as a better indicator of operating performance.

Adjusted EBITDA consists of net income (loss), before interest, income taxes, depreciation and amortization, acquisition related and
stock  compensation  expense,  bargain  purchase  gain,  and  loss  on  disposition  or  impairment.  We  present  Adjusted  EBITDA  as  a
supplemental measure to help us describe our operating performance. Adjusted EBITDA is a non-GAAP financial measure commonly used
in  our  industry  and  should  not  be  construed  as  an  alternative  to  net  income  (loss)  (as  determined  in  accordance  with  generally  accepted
accounting principles in the United States, or GAAP) or as a better indicator of operating performance. You should not consider Adjusted
EBITDA as a substitute for operating profit, as an indicator of our operating performance or as an alternative to cash flows from operating
activities as a measure of liquidity. We may calculate Adjusted EBITDA differently from other companies.

25

 
 
   
 
 
 
 
 
 
 
 
In  addition,  in  the  future  we  may  incur  expenses  similar  to  those  excluded  when  calculating Adjusted  EBITDA.  Our  presentation  of
these measures should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items. Our
computation  of Adjusted  EBITDA  may  not  be  comparable  to  other  similarly  titled  measures  computed  by  other  companies,  because  all
companies do not calculate Adjusted EBITDA in the same fashion.

Our management does not consider Adjusted EBITDA in isolation or as an alternative to financial measures determined in accordance
with GAAP. The principal limitation of Adjusted EBITDA is that it excludes significant expenses and income that are required by GAAP
to be recorded in our financial statements. Some of these limitations are: (i) Adjusted EBITDA does not reflect our cash expenditures, or
future  requirements,  for  capital  expenditures  or  contractual  commitments;  (ii) Adjusted  EBITDA  does  not  reflect  changes  in,  or  cash
requirements  for,  our  working  capital  needs;  (iii)  Adjusted  EBITDA  does  not  reflect  the  interest  expense,  or  the  cash  requirements
necessary  to  service  interest  or  principal  payments,  on  our  debts,  and  although  depreciation  and  amortization  are  non-cash  charges,  the
assets  being  depreciated  and  amortized  will  often  have  to  be  replaced  in  the  future;  (iv) Adjusted  EBITDA  does  not  reflect  any  cash
requirements for such replacements; (v) Adjusted EBITDA does not reflect the bargain purchase gain, which represents the excess of the
fair  value  of  net  assets  acquired  over  the  purchase  consideration;  and  (vi) Adjusted  EBITDA  does  not  reflect  the  loss  on  disposition  or
impairment, which represents the impairment of assets from Company managed clinics held for sale as of the reporting date. We do not
consider these to be indicative of our ongoing operations. 

Changes to financial accounting standards will require our operating leases to be recognized on the balance sheet.

All of our existing clinics are subject to leases. As we increase the number of our company-owned or managed clinics we will have
increased our obligations under our operating leases. Changes to financial accounting standards will require such leases to be recognized on
our balance sheet in the future. The lease terms of our clinics vary, but typically have initial terms of between five and ten years with five
year renewal options. The accounting treatment of these leases is described in Note 1 to our consolidated financial statements.

In  February,  2016,  the  Financial Accounting  Standards  Board,  or  FASB,  released  the  new Accounting  Standards  Update  related  to
leases. The changes require that substantially all operating leases be recognized as assets and liabilities on our balance sheet, which is a
significant departure from the current standard, which classifies operating leases as off balance sheet transactions and accounts for only the
current year operating lease expense in the statement of operations. The right to use the leased property is to be capitalized as an asset and
the expected lease payments over the life of the lease will be accounted for as a liability. The effective date is for fiscal years beginning
after December 15, 2018. While we have not quantified the impact this standard will have on our financial statements, when our current
operating leases are instead recognized on the balance sheet, it will result in a significant increase in the liabilities reflected on our balance
sheet  and  in  the  interest  expense  and  depreciation  and  amortization  expense  reflected  in  our  statement  of  operations,  while  reducing  the
amount of rent expense.

Changes  in  U.S.  tax  laws  could  have  a  material  adverse  effect  on  our  business,  cash  flow,  results  of  operations  or  financial
conditions.

The Tax Cuts and Jobs Act (the “Act”) was enacted on December 22, 2017 and contains many significant changes to U.S. Federal tax
laws. The Act requires complex computations that were not previously provided for under U.S. tax law. The Company has provided for an
estimated effect of the Act in its financial statements. The Act requires significant judgments to be made in interpretation of the law and
significant  estimates  in  the  calculation  of  the  provision  for  income  taxes.  However,  additional  guidance  may  be  issued  by  the  IRS,
Department  of  the  Treasury,  or  other  governing  body  that  may  significantly  differ  from  the  Company’s  interpretation  of  the  law,  which
may result in a material adverse effect on our business, cash flow, results of operations or financial conditions.

26

 
  
 
 
 
 
 
 
We  are  an  “emerging  growth  company”  as  defined  in  the  Securities Act  and  the  reduced  disclosure  requirements  applicable  to
emerging growth companies may make our common stock less attractive to investors.

We are an “emerging growth company” as defined in Section 2(a) of the Securities Act, as modified by the JOBS Act, and we may take
advantage of certain exemptions from various reporting requirements that are applicable to other public companies that are not “emerging
growth companies” including, among other things, not being required to comply with the auditor attestation requirements of Section 404 of
the Sarbanes-Oxley Act of 2002, as amended, reduced financial disclosure requirements, which include being permitted to provide only two
years of audited financial statements, with correspondingly reduced “Management’s Discussion and Analysis of Financial Condition and
Results of Operations” disclosure, reduced disclosure obligations regarding executive compensation and exemptions from the requirements
of  holding  a  non-binding  stockholder  advisory  vote  on  executive  compensation  and  stockholder  approval  of  any  golden  parachute
payments not previously approved. As a result, our stockholders may not have access to certain information that they may deem important.
In addition, Section 107 of the JOBS Act also provides that an emerging growth company can take advantage of the extended transition
period  provided  in  Section  7(a)(2)  of  the  Securities Act  for  complying  with  new  or  revised  accounting  standards.  We  have  irrevocably
elected not to avail ourselves of this exemption from new or revised accounting standards and, therefore, will be subject to the same new or
revised accounting standards as other public companies that are not emerging growth companies.

We  could  be  an  emerging  growth  company  until  as  late  as  December  31,  2019  (the  last  day  of  the  fiscal  year  following  the  fifth
anniversary of the date of our initial public offering, which occurred on November 14, 2014), although circumstances could cause us to
lose  that  status  earlier,  including  (i)  if  our  total  annual  gross  revenue  exceeds  $1.0  billion,  if  we  issue  more  than  $1.0  billion  in  non-
convertible  debt  securities  during  any  three-year  period,  or  (ii)  if  the  market  value  of  our  common  stock  held  by  non-affiliates  exceeds
$700.0  million  as  of  any  June  30  before  that  time.  Investors  may  find  our  common  stock  less  attractive  because  we  may  rely  on  these
exemptions. If some investors find our common stock less attractive as a result, there may be a less active trading market for our common
stock and our stock price may be more volatile. 

Pursuant to the JOBS Act, our independent registered public accounting firm will not be required to attest to the effectiveness of
our internal control over financial reporting pursuant to Section 404 for so long as we are an “emerging growth company.”

Section 404 of the Sarbanes-Oxley Act of 2002, as amended, or the Sarbanes-Oxley Act, requires annual management assessments of
the effectiveness of our internal control over financial reporting, starting with the second annual report that we file with the SEC as a public
company, including disclosure of any material weaknesses identified by our management in our internal control over financial reporting.
The  Sarbanes-Oxley  Act  generally  requires  in  the  same  report  a  report  by  our  independent  registered  public  accounting  firm  on  the
effectiveness of our internal control over financial reporting. However, under the JOBS Act, our independent registered public accounting
firm will not be required to attest to the effectiveness of our internal control over financial reporting pursuant to Section 404 until we are no
longer an “emerging growth company.” We could be an “emerging growth company” as late as December 31, 2019 (the last day of the
fiscal year following the fifth anniversary of the date of our initial public offering, which occurred on November 14, 2014).

We may identify material weaknesses that we may not be able to remediate in time to meet the applicable deadline imposed upon us for
compliance with the requirements of Section 404 of the Sarbanes-Oxley Act. In addition, if we fail to achieve and maintain the adequacy of
our internal controls, as such standards are modified, supplemented or amended from time to time, we may not be able to conclude that we
have effective internal controls over financial reporting in accordance with Section 404 of the Sarbanes-Oxley Act. If we are not able to
implement the requirements of Section 404 of the Sarbanes-Oxley Act in a timely manner or with adequate compliance, our independent
registered public accounting firm may issue an adverse opinion due to ineffective internal controls over financial reporting and we may be
subject  to  sanctions  or  investigation  by  regulatory  authorities,  such  as  the  SEC. As  a  result,  there  could  be  a  negative  reaction  in  the
financial markets due to a loss of confidence in the reliability of our financial statements. In addition, we may be required to incur costs in
improving our internal control system and the hiring of additional personnel. Any such action could have a material adverse effect on our
business, prospects, results of operations and financial condition.

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of
our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act), as of the end of the period
ended December 31, 2017. Based on such evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that, as of
such date, our disclosure controls and procedures were effective.

27

 
 
  
 
 
 
 
   
The requirements of being a public company, including compliance with the reporting requirements of the Exchange Act and the
requirements of the Sarbanes-Oxley Act, may strain our resources, increase our costs and distract management, and we may be
unable to comply with these requirements in a timely or cost-effective manner.

Our initial public offering had a significant, transformative effect on us. Prior to our initial public offering, our business operated as a
privately-owned  company,  and  we  now  incur  significant  additional  legal,  accounting,  reporting  and  other  expenses  as  a  result  of  having
publicly-traded common stock. As a public company with listed equity securities, we need to comply with certain laws, regulations and
requirements, including corporate governance provisions of the Sarbanes-Oxley Act, related regulations of the SEC, and the requirements
of The NASDAQ Capital Market with which we had not been required to comply as a private company. Complying with these statutes,
regulations  and  requirements  occupies  a  significant  amount  of  time  of  our  Board  of  Directors  and  management  and  has  significantly
increased our costs and expenses. We will continue to:

•

•

•

•

•

•

institute more comprehensive corporate governance and compliance functions;

design, establish, evaluate and maintain a system of internal control over financial reporting in compliance with the requirements of
Section  404(a)  of  the  Sarbanes-Oxley Act  and  the  related  rules  and  regulations  of  the  SEC  and  the  Public  Company Accounting
Oversight Board;

comply with rules promulgated by The NASDAQ Capital Market;

prepare and distribute periodic public reports in compliance with our obligations under the federal securities laws;

establish new internal policies, such as those relating to disclosure controls and procedures and insider trading; and

to a greater degree than previously, involve and retain outside counsel and accountants in the above activities.

Risks Related to Our Public Offerings and Listing of Our Common Stock on the NASDAQ Capital Market

Our stock price could be volatile and could decline.

The  price  at  which  our  common  stock  will  trade  could  be  extremely  volatile  and  may  fluctuate  substantially  due  to  the  following

factors, some of which are beyond our control:

•

•

•

•

variations in our operating results;

variations between our actual operating results and the expectations of securities analysts, investors and the financial community;

announcements of developments affecting our business or expansion plans by us or others; and

conditions and trends in the chiropractic industry.

As a result of these and other factors, investors in our common stock may not be able to resell their shares at or above their purchase

price.

In the past, securities class action litigation often has been instituted against companies following periods of volatility in the market
price of their securities. This type of litigation, if directed at us, could result in substantial costs and a diversion of management’s attention
and resources.

28

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Provisions of Delaware law could discourage a takeover that stockholders may consider favorable.

As  a  Delaware  corporation,  we  have  elected  to  be  subject  to  the  Delaware  anti-takeover  provisions  contained  in  Section  203  of  the
Delaware General Corporation Law. Under Delaware law, a corporation may not engage in a business combination with any holder of 15%
or more of its capital stock unless the holder has held the stock for three years or, among other things, the Board of Directors has approved
the transaction. Our Board of Directors could rely on this provision to prevent or delay an acquisition of us. For a description of our capital
stock, see “Description of Capital Stock.” 

Future sales of our common stock may depress our stock price and our share price may decline due to the large number of shares
eligible for future sale or exchange.

Sales  of  substantial  amounts  of  our  common  stock  in  the  public  market  by  our  officers,  directors  or  significant  shareholders  may
adversely affect the market price of our common stock. Shares issued upon the exercise of outstanding options and shares issuable upon the
exercise of the warrants we issued to the underwriters in our initial public offering also may be sold in the public market. Such sales could
create the perception to the public of difficulties or problems with our business. As a result, these sales might make it more difficult for us
to sell securities in the future at a time and price that we deem necessary or appropriate.

The market price of our common stock could decline as a result of sales of a large number of shares of common stock in the market or
the perception that such sales could occur. These sales, or the possibility that these sales may occur, might also make it more difficult for
us to sell equity securities in the future at a time and at a price that we deem appropriate. As of December 31, 2017, we have 13,586,254
outstanding shares of common stock, and are authorized to sell up to 20,000,000 shares of common stock. The trading volume of shares of
our  common  stock  has  averaged  31,452  shares  per  day  during  the  year  ended  December  31,  2017. Accordingly,  sales  of  even  small
amounts of shares of our common stock by existing stockholders may drive down the trading price of our common stock.

If securities analysts do not publish research or reports about our business or if they downgrade our company or our sector, the
price of our common stock could decline.

The trading market for our common stock depends in part on the research and reports that industry or financial analysts publish about us
or our business. We do not influence or control the reporting of these analysts. If one or more of the analysts who do cover us downgrade
or provide a negative outlook on our company or our industry, or the stock of any of our competitors, the price of our common stock could
decline. If one or more of these analysts ceases coverage of our company, we could lose visibility in the market, which in turn could cause
the price of our common stock to decline.

Our actual results may differ from forecasts.

It is difficult to accurately forecast our revenues, operating expenses and results, and operating data. The inability by us or the financial
community  to  accurately  forecast  our  operating  results  could  cause  our  net  losses  in  a  given  quarter  to  be  greater  than  expected,  which
could cause a decline in the trading price of our common stock. We base our current and forecasted expense and cash expenditure levels on
our operating plans and estimates of future revenues, which are dependent on the growth of the number of patients and the demand for our
services. As a result, we may be unable to make accurate financial forecasts or to adjust our spending in a timely manner to compensate for
any  unexpected  shortfalls  in  revenues.  We  believe  that  these  difficulties  in  forecasting  are  even  greater  for  financial  analysts  that  may
publish their own estimates of our financial results.

We do not intend to pay dividends. You will not receive funds without selling shares, and you may lose the entire amount of your
investment.

We have never declared or paid any cash dividends on our capital stock and do not intend to pay dividends in the foreseeable future.
We intend to invest our future earnings, if any, to fund our growth. We cannot assure you that you will receive a positive return on your
investment when you subsequently sell your shares or that you will not lose the entire amount of your investment.

29

 
 
 
 
 
  
 
 
 
  
 
 
Claims  for  indemnification  by  our  directors  and  officers  may  reduce  our  available  funds  to  satisfy  successful  third-party  claims
against us and may reduce the amount of money available to us.

Our amended and restated certificate of incorporation and bylaws provide that we will indemnify our directors and officers, in each
case  to  the  fullest  extent  permitted  by  Delaware  law.  In  addition,  we  have  entered  and  expect  to  continue  to  enter  into  agreements  to
indemnify  our  directors,  executive  officers  and  other  employees  as  determined  by  our  Board  of  Directors.  Under  the  terms  of  such
indemnification agreements, we are required to indemnify each of our directors and officers, to the fullest extent permitted by the laws of
the  state  of  Delaware,  if  the  basis  of  the  indemnitee’s  involvement  was  by  reason  of  the  fact  that  the  indemnitee  is  or  was  a  director  or
officer of the Company or any of its subsidiaries or was serving at the Company’s request in an official capacity for another entity. We
must indemnify our officers and directors against all reasonable fees, expenses, charges and other costs of any type or nature whatsoever,
including any and all expenses and obligations paid or incurred in connection with investigating, defending, being a witness in, participating
in (including on appeal), or preparing to defend, be a witness or participate in any completed, actual, pending or threatened action, suit,
claim or proceeding, whether civil, criminal, administrative or investigative, or establishing or enforcing a right to indemnification under
the indemnification agreement. The indemnification agreements also require us, if so requested, to advance within 30 days of such request
all reasonable fees, expenses, charges and other costs that such director or officer incurred, provided that such person will return any such
advance  if  it  is  ultimately  determined  that  such  person  is  not  entitled  to  indemnification  by  us. Any  claims  for  indemnification  by  our
directors  and  officers  may  reduce  our  available  funds  to  satisfy  successful  third-party  claims  and  may  reduce  the  amount  of  money
available to us. 

ITEM 1B.               UNRESOLVED STAFF COMMENTS

Not applicable.

ITEM 2.                  PROPERTIES

We lease the property for our corporate headquarters and all of the properties on which we own or manage clinics. As of March 2, 2018,

we leased 47 facilities in which we operate or intend to operate clinics.

Our corporate headquarters are located at 16767 North Perimeter Drive, Suite 240, Scottsdale, Arizona 85260. The term of our lease for
this location expires on July 31, 2019. The primary functions performed at our corporate headquarters are financial, accounting, treasury,
marketing, operations, human resources, information systems support and legal.

We are also obligated under non-cancellable leases for the clinics which we own or manage. Our clinics are on average 1,200 square
feet. Our clinic leases generally have an initial term of five years, include one to two options to renew for terms of five years, and require us
to pay a proportionate share of real estate taxes, insurance, common area maintenance charges and other operating costs.

ITEM 3.                  LEGAL PROCEEDINGS  

In  the  normal  course  of  business,  we  are  party  to  litigation  from  time  to  time.  We  maintain  insurance  to  cover  certain  actions  and

believe that resolution of such litigation will not have a material adverse effect on the Company.

ITEM 4.                  MINE SAFETY DISCLOSURES

Not applicable.

30

 
 
 
 
 
 
  
 
 
 
 
 
  
PART II

ITEM  5.                                  MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS AND
ISSUER PURCHASES OF EQUITY SECURITIES

Beginning  November  11,  2014,  our  common  stock  is  traded  on  the  NASDAQ  Capital  Market  under  the  symbol  “JYNT.”  The
following  table  sets  forth  the  high  and  low  sales  prices  for  our  common  stock  for  the  calendar  quarters  or  other  periods  indicated  as
reported by the NASDAQ Capital Market.

 Company Stock Performance

Fiscal Year 2016
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Fiscal Year 2017
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Holders

High

Low

5.89    $
3.90    $
3.20    $
2.80    $

High

Low

4.74    $
4.35    $
5.07    $
6.00    $

2.65 
2.03 
1.85 
1.96 

2.48 
3.41 
3.46 
4.10 

  $
  $
  $
  $

  $
  $
  $
  $

As of December 31, 2017, there were approximately 11 holders of record of our common stock and 13,586,254 shares of our common

stock outstanding.

Dividends

Since  our  initial  public  offering,  we  have  not  declared  nor  paid  dividends  on  our  common  stock  and  we  do  not  expect  to  pay  cash

dividends on our common stock in the foreseeable future.

31

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
ITEM 6.                  SELECTED FINANCIAL DATA

Consolidated Statement of Operations Data:

Total revenues
Cost of revenues
Selling, general and administrative expense
Loss from operations
Net loss
Basic and diluted loss per share
Weighted average shares outstanding used in computing basic and diluted loss per share
Non-GAAP Financial Data:

Net loss

Interest expense
Depreciation and amoritzation expense
Tax expense
EBITDA

Stock compensation expense
Acquisition related expenses
Loss on disposition or impairment

Adjusted EBITDA

Consolidated Balance Sheet Data:
Cash and cash equivalents
Property and equipment
Deferred franchise costs
Goodwill and intangible assets
Other assets
Total assets
Deferred revenue
Other liabilities
Total liabilities
Stockholders' equity

  $

  $

Year Ended December 31,
2016
2017

(in thousands, except per share data)

25,164    $
3,312   
24,609   
(3,175)  
(3,275)  
(0.25)  
13,245,119   

20,524 
2,940 
29,072 
(15,008)
(15,174)
(1.20)
12,696,649 

(3,275)  
105   
2,017   
36   
(1,117)  
594   
14   
418   
(91)   $

(15,174)
15 
2,566 
164 
(12,429)
1,123 
76 
3,520 
(7,710)

As of December 31,

2017

2016

(in thousands)
4,216   
3,800   
1,297   
4,676   
2,920   
16,910   
7,247   
4,764   
12,011   
4,899   

3,010 
4,725 
1,585 
5,089 
2,646 
17,055 
5,309 
4,820 
10,129 
6,925 

(1)

Adjusted  EBITDA  consists  of  net  loss,  before  interest,  income  taxes, depreciation  and  amortization,  acquisition  related  and  stock
compensation expense, bargain purchase gain, and loss on disposition or impairment. We have provided Adjusted EBITDA because it
is  a  measure  of  financial  performance  commonly  used  for  comparing  companies in  our  industry.  Adjusted  EBITDA  provides  an
alternative measure of cash flow from operations. You should not consider Adjusted  EBITDA as a substitute for operating profit as an
indicator of our operating performance or as an alternative to cash flows from operating activities as a measure of liquidity. We may
calculate Adjusted EBITDA differently from other companies.

32

 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
   
We believe that the use of Adjusted EBITDA provides an additional tool for investors to use in evaluating ongoing operating results and
trends  and  in  comparing  our  financial  measures  with  other  outpatient  medical  clinics,  which  may  present  similar  non-GAAP  financial
measures  to  investors.  In  addition,  you  should  be  aware  when  evaluating Adjusted  EBITDA  that  in  the  future  we  may  incur  expenses
similar to those excluded when calculating these measures. Our presentation of these measures should not be construed as an inference that
our future results will be unaffected by unusual or non-recurring items. Our computation of Adjusted EBITDA may not be comparable to
other  similarly  titled  measures  computed  by  other  companies,  because  all  companies  do  not  calculate Adjusted  EBITDA  in  the  same
fashion.

Our management does not consider Adjusted EBITDA in isolation or as an alternative to financial measures determined in accordance
with GAAP. The principal limitation of Adjusted EBITDA is that it excludes significant expenses and income that are required by GAAP
to be recorded in our financial statements. Some of these limitations are:

a. Adjusted  EBITDA  does  not  reflect  our  cash  expenditures,  or  future  requirements,  for  capital  expenditures  or  contractual

commitments;

b. Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs;

c. Adjusted EBITDA does not reflect the interest expense, or the cash requirements necessary to service interest or principal payments,

on our debts;

d. Although  depreciation  and  amortization  are  non-cash  charges,  the  assets  being  depreciated  and  amortized  will  often  have  to  be

replaced in the future, and Adjusted EBITDA does not reflect any cash requirements for such replacements;

e. Adjusted EBITDA does not reflect the bargain purchase gain, which represents the excess of the fair value of net assets acquired over

the purchase consideration. We do not consider this to be indicative of our ongoing operations; and

f. Adjusted EBITDA does not reflect the loss on disposition or impairment, which represents the impairment of assets from Company

managed clinics held for sale as of the reporting date. We do not consider this to be indicative of our ongoing operations.

Because  of  these  limitations, Adjusted  EBITDA  should  not  be  considered  in  isolation  or  as  a  substitute  for  performance  measures
calculated in accordance with GAAP. We compensate for these limitations by relying primarily on our GAAP results and using Adjusted
EBITDA only supplementally. You should review the reconciliation of net income (loss) to Adjusted EBITDA above and not rely on any
single financial measure to evaluate our business. The table above reconciles net loss to adjusted EBITDA for the years ended December
31, 2017 and 2016.

ITEM 7.                   MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS

The  following  discussion  and  analysis  of  the  results  of  operations  and  financial  condition  of  The  Joint  Corp.  for  the  years  ended
December  31,  2017  and  2016  should  be  read  in  conjunction  with  the  consolidated  financial  statements  and  the  notes  thereto,  and  other
financial information contained elsewhere in this Form 10-K.

Overview

Our principal business is to develop, own, operate, support and manage chiropractic clinics through franchising and the sale of regional

developer rights, and through direct ownership and management arrangements throughout the United States.

33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    We  seek  to  be  the  leading  provider  of  chiropractic  care  in  the  markets  we  serve  and  to  become  the  most  recognized  brand  in  our

industry through the rapid and focused expansion of chiropractic clinics in key markets throughout North America and abroad. 

Key  Performance  Measures.     We  receive  both  weekly  and  monthly  performance  reports  from  our  clinics  which  include  key
performance indicators including gross clinic sales, total royalty income, and patient office visits. We believe these indicators provide us
with useful data with which to measure our performance and to measure our franchisees’ and clinics’ performance.

Key Clinic Development Trends.   As of December 31, 2017, we and our franchisees operated 399 clinics. Of the 47 company-owned or

managed clinics, 16 were constructed and developed by us, and 31 were acquired from franchisees.

Our  current  strategy  is  to  grow  through  the  sale  and  development  of  additional  franchises,  and  to  foster  the  growth  of  acquired  and
developed  clinics  that  are  owned  and  managed  by  us.  In  addition,  we  believe  that  we  can  accelerate  the  development  of,  and  revenue
generation from, company-owned or managed clinics through the further selective acquisition of existing franchised clinics. We will seek
out the opportunistic acquisition of existing franchised clinics that meet our criteria for demographics, site attractiveness, proximity to other
clinics and additional suitability factors.

We  believe  that  The  Joint  has  a  remarkably  sound  concept,  benefiting  from  the  fundamental  changes  taking  place  in  the  manner  in
which Americans access chiropractic care and their growing interest in seeking effective, affordable natural solutions for general wellness.
These trends join with the strong preference we have seen among chiropractic doctors to reject the insurance-based model, to produce a
dynamic  combination  that  benefits  the  consumer  and  the  service  provider  alike.  We  believe  that  these  forces  create  an  important
opportunity to accelerate the growth of our network.

Significant Events and/or Recent Developments

In January 2017, we entered into a Credit and Security Agreement (the “Credit Agreement”), and signed a revolving credit note payable
to the lender. Under the Credit Agreement, we are able to borrow up to an aggregate of $5,000,000 under revolving loans. Interest on the
unpaid  outstanding  principal  amount  of  any  revolving  loans  is  at  a  rate  equal  to  10%  per  annum,  provided,  however,  that  the  minimum
amount of interest paid in the aggregate on all revolving loans granted over the term of the Credit Agreement is $200,000. Interest is due
and  payable  on  the  last  day  of  each  fiscal  quarter  in  an  amount  determined  by  us,  but  not  less  than  $25,000.  The  lender’s  lending
commitments under the Credit Agreement terminate in December 2019, unless sooner terminated in accordance with the provisions of the
Credit Agreement.  We  intend  to  use  the  credit  facility  for  general  working  capital  needs.  We  have  drawn  $1,000,000  of  the  $5,000,000
available under the Credit Agreement.

In January 2017, we sold the assets of six of our 11 clinics in the Chicago area for a nominal amount to a limited liability company that
includes existing franchisees. The purchaser will continue to operate the clinics as franchised locations pursuant to a franchise agreement.
Concurrently, we sold regional developer rights to the Chicago area to the purchaser of our six Chicago clinics for $300,000. Pursuant to
the regional developer agreement, the limited liability company has agreed to open a minimum of 30 Chicago area clinics over the next 10
years.  We  have  closed  the  remaining  five  Chicago-area  clinics,  as  well  as  three  Company-managed  clinics  in  upstate  New  York.  We
recognized an additional lease exit liability in the first quarter of 2017 related to these closures. These assets were designated as held for
sale  as  of  December  31,  2016,  and  we  recognized  a  loss  on  disposition  or  impairment  of  approximately  $3.5  million.  We  made  these
tactical decisions in the 4th quarter of 2016 to reduce our current cash usage, allowing us to focus on accelerating the point at which we
believe we will achieve cash-flow breakeven. 

During the first quarter of 2017, we sold regional developer territories for Chicago, Philadelphia and Washington State for a total of
approximately $650,000. Their combined development schedule requires the opening and operating of a minimum of 70 clinics over a ten-
year  period.  The  revenues  related  to  these  sales  will  be  recognized  over  the  estimated  number  of  franchised  clinics  to  be  opened  in  the
respective territories.

34

 
 
 
 
 
  
 
 
 
 
During the second quarter of 2017, we sold two regional developer territories for Central Florida and Ohio for a total of $620,000. 

Their combined development schedule requires the opening and operating of a minimum of 79 franchised clinics over a ten-year period.

During the third quarter of 2017, we sold three regional developer territories for New Jersey, Maryland/Washington DC and Minnesota
for  a  total  of  approximately  $440,000.  Their  combined  development  schedule  requires  the  opening  and  operating  of  a  minimum  of  62
franchised  clinics  over  a  ten-year  period,  with  respect  to  New  Jersey  and  Maryland/Washington  DC  and  a  five-year  period  for  the
Minnesota territory.

During the fourth quarter of 2017, we sold two regional developer territories for certain areas of Texas, Oklahoma and Arkansas as
well as Tennessee for a total of approximately $642,000. Their combined development schedule requires the opening and operating of a
minimum of 48 franchised clinics over a ten-year period, with respect to Texas, Oklahoma and Arkansas and an eight-year period for the
Tennessee territory.

During the twelve months ended December 31, 2017, we terminated three franchise licenses that were in default. In conjunction with
these terminations, during the twelve months ended December 31, 2017, we recognized $92,915 of revenue and $18,250 of costs, which
were previously deferred.

Factors Affecting Our Performance

Our operating results may fluctuate significantly as a result of a variety of factors, including the timing of new clinic openings, markets
in  which  they  are  contained  and  related  expenses,  general  economic  conditions,  consumer  confidence  in  the  economy,  consumer
preferences, and competitive factors.

In May 2014, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2014-09, “ Revenue
from Contracts with Customers,”  which  requires  an  entity  to  recognize  the  amount  of  revenue  to  which  it  expects  to  be  entitled  for  the
transfer of promised goods or services to customers. The standard also calls for additional disclosures around the nature, amount, timing
and uncertainty of revenue and cash flows arising from contracts with customers. The ASU will replace most existing revenue recognition
guidance  in  U.S.  GAAP  when  it  becomes  effective.  The  new  standard  becomes  effective  for  the  Company  on  January  1,  2018.  The
Company  expects  the  adoption  of  this  standard  to  negatively  impact  2018  consolidated  franchise  fee  revenues  by  approximately  $0.2
million, favorably impact regional developer fees revenue by approximately $0.2 million, and favorably decrease franchise cost of revenue
by approximately $0.1 million as compared to forecasted amounts under previous GAAP.

Significant Accounting Polices and Estimates

The preparation of consolidated financial statements requires us to make estimates and assumptions. These estimates and assumptions
affect  the  reported  amounts  of  assets  and  liabilities  and  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  consolidated
financial statements, and the reported amounts of revenues and expenses during the reporting period. We base our accounting estimates on
historical  experience  and  other  factors  that  we  believe  to  be  reasonable  under  the  circumstances. Actual  results  could  differ  from  those
estimates.  We have discussed the development and selection of significant accounting policies and estimates with our Audit Committee.

Intangible Assets

Intangible assets consist primarily of re-acquired franchise and regional developer rights and customer relationships.  We amortize the
fair  value  of  re-acquired  franchise  rights  over  the  remaining  contractual  terms  of  the  re-acquired  franchise  rights  at  the  time  of  the
acquisition, which range from six to eight years. In the case of regional developer rights, we amortize the acquired regional developer rights
over seven years. The fair value of customer relationships is amortized over their estimated useful life of two years.

Goodwill

Goodwill consists of the excess of the purchase price over the fair value of tangible and identifiable intangible assets acquired in the
acquisitions discussed in Note 2 to the consolidated financial statements. Goodwill and intangible assets deemed to have indefinite lives are
not amortized but are subject to annual impairment tests. As required, we perform an annual impairment test of goodwill as of the first day
of  the  fourth  quarter  or  more  frequently  if  events  or  circumstances  change  that  would  more  likely  than  not  reduce  the  fair  value  of  a
reporting unit below its carrying value. The Company recorded an impairment charge of $54,994 during the year ended December 31, 2016
which represents the write-off of the goodwill associated with an acquired clinic in New York. No impairment was recorded for the year
ended December 31, 2017.

Long-Lived Assets

We review our long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the
asset may not be recovered. We look primarily to estimated undiscounted future cash flows in its assessment of whether or not long-lived
assets have been impaired. Impairments of $0 and approximately $2.4 million were recorded for the years ended December 31, 2017 and
2016, respectively.

35

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
Stock-Based Compensation

We account for share-based payments by recognizing compensation expense based upon the estimated fair value of the awards on the
date of grant. We determine the estimated grant-date fair value of restricted shares using quoted market prices and the grant-date fair value
of stock options using the Black-Scholes option pricing model. In order to calculate the fair value of the options, certain assumptions are
made  regarding  the  components  of  the  model,  including  the  estimated  fair  value  of  underlying  common  stock,  risk-free  interest  rate,
volatility,  expected  dividend  yield  and  expected  option  life.  Changes  to  the  assumptions  could  cause  significant  adjustments  to  the
valuation. We recognize compensation costs ratably over the period of service using the straight-line method. 

Revenue Recognition

The Company generates revenue through initial franchise fees, regional developer fees, royalties, advertising fund revenue, IT related

income, and computer software fees, and from its company-owned and managed clinics.

Franchise  Fees.  The  Company  requires  the  entire  non-refundable  initial  franchise  fee  to  be  paid  upon  execution  of  a  franchise
agreement,  which  typically  has  an  initial  term  of  ten  years.  Initial  franchise  fees  are  recognized  as  revenue  when  the  Company  has
substantially  completed  its  initial  services  under  the  franchise  agreement,  which  typically  occurs  upon  opening  of  the  clinic.    The
Company’s  services  under  the  franchise  agreement  include:  training  of  franchisees  and  staff,  site  selection,  construction/vendor
management and ongoing operations support. The Company provides no financing to franchisees and offers no guarantees on their behalf. 

Regional Developer Fees. During 2011, the Company established a regional developer program to engage independent contractors to
assist  in  developing  specified  geographical  regions.  Under  the  historical  program,  regional  developers  paid  a  license  fee  ranging  from
$7,250  to  25%  of  the  then  current  franchise  fee  for  each  franchise  they  received  the  right  to  develop  within  the  region.  In  2017,  the
program  was  revised  to  grant  exclusive  geographical  territory  and  establish  a  minimum  development  obligation  within  that  defined
territory.  Regional  developers  receive  fees  ranging  from  $14,500  to  $19,950,  which  are  collected  from  franchisees  upon  the  sale  of
franchises within their region and a royalty of 3% of sales generated by franchised clinics in their region. Regional developer fees paid to
the Company are nonrefundable and are recognized as revenue when the Company has performed substantially all initial services required
by the regional developer agreement, which generally is considered to be upon the opening of each franchised clinic. Accordingly, revenue
is recognized on a pro-rata basis determined by the number of franchised clinics to be opened in the area covered by the regional developer
agreement. Upon the execution of a regional developer agreement, the Company estimates the number of franchised clinics to be opened,
which is typically consistent with the contracted minimum. The Company reassesses the number of clinics expected to be opened as the
regional developer performs under its regional developer agreement. When a material change to the original estimate becomes apparent, the
amount  of  revenue  to  be  recognized  per  clinic  is  revised  on  a  prospective  basis,  and  the  unrecognized  fees  are  allocated  among,  and
recognized  as  revenue  upon  the  opening  of,  the  expected  remaining  unopened  franchised  clinics  within  the  region.  The  franchisor’s
services under regional developer agreements include site selection, grand opening support for the clinics, sales support for identification of
qualified franchisees, general operational support and marketing support to advertise for ownership opportunities. Several of the regional
developer agreements grant the Company the option to repurchase the regional developer’s license.

For  the  year  ended  December  31,  2017,  the  Company  entered  into  ten  regional  developer  agreements  for  which  it  received
approximately $2.1 million, which was deferred as of the respective transaction dates and will be recognized on a pro-rata basis over the
estimated number of franchised clinics to be opened in the respective regions. Certain of these regional developer agreements resulted in
the  regional  developer  acquiring  the  rights  to  existing  royalty  streams  from  clinics  already  open  in  the  respective  territory.  In  those
instances, the revenue associated with the sale of the royalty stream is being recognized over the remaining life of the respective franchise
agreements.

Revenues  and  Management  Fees  from  Company  Clinics.  The  Company  earns  revenues  from  clinics  that  it  owns  and  operates  or
manages throughout the United States.  In those states where the Company owns and operates the clinics, revenues are recognized when
services are performed. The Company offers a variety of membership and wellness packages which feature discounted pricing as compared
with its single-visit pricing.  Amounts collected in advance for membership and wellness packages are recorded as deferred revenue and
recognized  when  the  service  is  performed.    In  other  states  where  state  law  requires  the  chiropractic  practice  to  be  owned  by  a  licensed
chiropractor, the Company enters into a management agreement with the doctor’s PC.  Under the management agreement, the Company
provides  administrative  and  business  management  services  to  the  doctor’s  PC  in  return  for  a  monthly  management  fee.    When  the
collectability of the full management fee is uncertain, the Company recognizes management fee revenue only to the extent of fees expected
to be collected from the PCs. 

36

 
 
 
 
 
 
 
  
 
Royalties. The Company collects royalties, as stipulated in its franchise agreements, equal to 7% of gross sales, and a marketing and
advertising  fee  currently  equal  to  2%  of  gross  sales.  Certain  franchisees  with  franchise  agreements  acquired  during  the  formation  of  the
Company pay a monthly flat fee. Royalties are recognized as revenue when earned. Royalties are collected bi-monthly two working days
after each sales period has ended.

IT Related Income and Software Fees.   The Company collects a monthly fee for use of its proprietary chiropractic software, computer
support, and internet services support. These fees are recognized on a monthly basis as services are provided. IT related revenue represents
a flat fee to purchase a clinic’s computer equipment, operating software, preinstalled chiropractic system software, key card scanner (patient
identification card), credit card scanner and credit card receipt printer. These fees are recognized as revenue upon receipt of equipment by
the franchisee.

Results of Operations

Total Revenues

Components of revenues for the year ended December 31, 2017 as compared to the year ended December 31, 2016, are as follows:

Revenues:

Revenues and management fees from company clinics
Royalty fees
Franchise fees
Advertising fund revenue
IT related income and software fees
Regional developer fees
Other revenues

Year Ended
December 31,

2017

2016

Change from
Prior Year  

Percent Change 
from Prior Year

  $ 11,125,115    $
7,722,856     
1,442,415     
2,753,776     
1,137,363     
583,550     
398,929     

8,550,980    $
5,973,079     
2,286,809     
1,866,406     
932,709     
617,573     
296,084     

2,574,135     
1,749,777     
(844,394)    
887,370     
204,654     
(34,023)    
102,845     

30.1%
29.3%
(36.9)%
47.5%
21.9%
(5.5)%
34.7%

Total revenues

  $ 25,164,004    $ 20,523,640    $

4,640,364     

22.6%

The reasons for the significant changes in our components of total revenues are as follows: 

Consolidated Results

· Total revenues increased by $4.6 million primarily due to the continued revenue growth of our company-owned or managed clinics,

and continued expansion and revenue growth of our franchise base.

Corporate Clinics

· Revenues  and  management  fees  from  company-owned  or  managed  clinics  increased  primarily  due  to  improved  same-store  sales
growth, offset by fewer company-owned or managed clinics in operation during 2017 compared to 2016.  As of December 31, 2017 and
2016, there were 47 and 61 company-owned or managed clinics in operation, respectively.

37

 
 
  
 
 
 
 
 
 
 
   
 
 
 
 
   
      
      
      
  
   
   
   
   
   
   
 
   
      
      
      
  
 
 
 
 
  
 
 
 
Franchise Operations

· Royalty fees have increased due to an increase in the number of franchised clinics in operation along with continued sales growth in
existing franchised clinics.  As of December 31, 2017 and 2016, there were 352 and 309 franchised clinics in operation, respectively.  

· Franchise fees decreased due to the timing of franchise license terminations and fewer clinic openings. In the year ended December 31,
2017 and 2016, we recognized revenue from terminations of $0.1 million and $0.5 million, respectively. In the year ended December
31, 2017 and 2016, we had 41 and 56 franchised clinic openings, respectively.

· Regional developer fees decreased due to the timing of regional developer terminations. We recognized revenue in relation to regional

developer terminations of $0 and $0.1 million during the years ended December 31, 2017 and 2016, respectively.

·

IT related income and software fee, advertising fund revenue and other revenues increased due to an increase in our franchise clinic
base as described above.

Cost of Revenues

Cost of Revenues

Year Ended December 31,

2017
3,312,194    $

  $

2016
2,939,609    $

  Change from   Percent Change
from Prior Year
12.7%

372,585     

Prior Year

For the year ended December 31, 2017, as compared with the year ended December 31, 2016, the total cost of revenues increased due
to an increase in regional developer royalties of $0.6 million triggered by an increase of royalty revenues of approximately 29%, offset by a
reduction of $0.2 million in regional developer commissions recognized in conjunction with franchise openings. 

Selling and Marketing Expenses

Year Ended December 31,

Selling and Marketing Expenses

2017
4,473,881    $

  $

2016
4,419,180    $

  Change from  
Prior Year

54,701     

Percent Change
from Prior Year
1.2%

Selling and marketing expenses increased slightly for the year ended December 31, 2017, as compared to the year ended December 31,
2016, driven by an increase in the overall size of the national marketing fund due to a larger franchise clinic base, offset by lower spending
on company-owned or managed clinics advertising and promotion due to the sale or closure of 14 clinics.

Depreciation and Amortization Expenses

Year Ended December 31,

Depreciation and Amortization Expenses

2017
2,017,323    $

  $

2016
2,566,136    $

  Change from  
Prior Year

(548,813)    

Percent Change
from Prior Year
(21.4)%

Depreciation and amortization expenses decreased for the year ended December 31, 2017, as compared to the year ended December

31, 2016, primarily due to the sale or closure of 14 company-owned or managed clinics.

General and Administrative Expenses

General and Administrative Expenses

  $

18,117,533    $

22,086,321    $

(3,968,788)    

Year Ended December 31,

2017

2016

  Change from  
Prior Year

Percent Change
from Prior Year
(18.0)%

38

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
General and administrative expenses decreased during the year ended December 31, 2017, compared to the year ended December 31,

2016, primarily due to the following:

· A decrease of approximately $1.2 million in payroll related expenses and approximately $0.8 million in utilities and facilities

related expenses primarily due to the sale or closure of 14 company-owned or managed clinics; and

· A decrease of approximately $0.6 million in legal and accounting related expenses and approximately $1.0 million of other
miscellaneous expenses as a result of certain legal settlements and real estate development expenses recognized in the year
ended December 31, 2016.

Loss from Operations 

Loss from Operations

Consolidated Results

  $

Year Ended December 31,

2017

2016

(3,174,898)   $ (15,007,976)   $

  Change from  
Prior Year
11,833,078     

Percent Change
from Prior Year
(78.8)%

Consolidated  loss  from  operations  decreased  by  $11.8  million  for  the  year  ended  December  31,  2017  compared  to  the  year  ended
December  31,  2016,  primarily  driven  by  the  $8.0  million  decrease  in  operating  loss  in  the  corporate  clinic  segment,  discussed  below,  a
decrease  in  corporate  general  and  administrative  expenses  of  $2.1  million,  and  increased  net  income  from  franchise  operations  of  $1.7
million discussed below.

Franchise Operations

Our franchise operations segment had net income from operations of $6.2 million for the year ended December 31, 2017, an increase
of  $1.7  million,  compared  to  net  income  from  operations  of  $4.5  million  for  the  year  ended  December  31,  2016.  This  increase  was
primarily driven by:

· An increase of approximately $1.2 million in total revenues (net of national marketing fund contributions), due primarily to

an approximately 29% increase in franchise royalty revenues; and

· A  decrease  of  approximately  $0.8  million  in  general  and  administrative  expenses,  primarily  related  to  decreases  of  $0.6

million in payroll related expenses and $0.2 million in legal, accounting and professional services; offset by,

· An increase of approximately $0.4 million in royalties and commissions, paid to regional developers.

Corporate Clinics

Our corporate clinics segment (i.e., company-owned or managed clinics) had a loss from operations of $1.7 million for the year ended
December 31, 2017, a decrease of $8.0 million compared to a loss from operations of $9.7 million for the same period ended December 31,
2016. This decrease was primarily driven by:

·

a $3.5 million loss recorded during the year ended December 31, 2016, on disposition or impairment of the portfolio of
clinics in Illinois and New York deemed to be held for sale as of December 31, 2016. The loss on disposition or impairment
consisted of a $2.4 million impairment charge to lower the carrying costs of property and equipment to its estimated fair value
less cost to sell, a $0.7 million write-off of accounts receivable deemed to be uncollectible for certain working capital
advances made to PC entities in Illinois and New York, a $0.1 million impairment charge related to goodwill and intangible
assets associated with an acquired clinic in New York, and a $0.3 million lease exit liability recorded for certain abandoned
leases during the fourth quarter. During the year ended December 31, 2017, we recorded a $0.4 million loss on disposition or
impairment primarily related to additional lease exit liabilities recorded to exit the remaining clinics in the Illinois and New
York markets. Overall this represented a $3.1 million decrease in loss from operations;

39

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
· An increase in revenues of approximately $2.6 million from company-owned or managed clinics; and

· A decrease of approximately $0.8 million in occupancy costs, $0.6 million of selling and marketing expenses, $0.6 million in
depreciation and amortization, and $0.3 million of other general and administrative costs primarily due to the sale or closure
of 14 company-owned or managed clinics.

Income Tax (Expense) Benefit

Year Ended December 31,

Income Tax Expense

2017

  $

(35,880)   $

2016
(164,429)   $

  Change from  
Prior Year

128,549     

Percent Change
from Prior Year
(78.2)%

Changes in our income tax expense related primarily to changes in the valuation allowance on our deferred tax assets and the impact of
certain permanent differences on taxable income. For the years ended December 31, 2017 and 2016, the effective rates were -1.1% and -
2.6%, respectively. The difference is due to an increased valuation allowance against our net deferred tax assets, in addition to state income
taxes  relating  to  Voluntary  Disclosure Agreements  (“VDAs”)  with  various  taxing  jurisdictions  and  an  adjustment  to  expected  federal
income tax refunds.

U.S. Tax Reform

In December 2017, the Tax Cuts and Jobs Act (the “Act”) was enacted. The Act represents major tax reform legislation that, among
other provisions, reduces the U.S. corporate tax rate. Certain income tax effects of the Act, including $3.9 million of tax expense recorded
principally due to the write-down of our net deferred tax assets, are reflected in our financial results in accordance with Staff Accounting
Bulletin No. 118 (SAB 118), which provides SEC staff guidance regarding the application of Accounting Standards Codification (ASC)
Topic 740, Income Taxes, in the reporting period in  which  the Act  became  law.  See  Note  9  to  the  consolidated  financial  statements  for
further information on the financial statement impact of the Act.

Liquidity and Capital Resources

Sources of Liquidity

From 2012 until November 2014, when we completed an initial public offering (“IPO”), we financed our business primarily through

existing cash on hand and cash flows from operations.

On November 14, 2014, we completed our IPO of 3,000,000 shares of common stock at a price to the public of $6.50 per share. As a
result of the IPO, we received aggregate net proceeds, after deducting underwriting discounts, commissions and other offering expenses, of
approximately  $17.1  million.    On  November  18,  2014,  our  underwriters  exercised  their  option  to  purchase  450,000  additional  shares  of
common stock to cover over-allotments, pursuant to which we received aggregate net proceeds of approximately $2.7 million.

On November 25, 2015 we completed our follow-on public offering of 2,272,727 shares of our common stock at a price to the public
of $5.50 per share. On December 30, 2015 our underwriters exercised their over-allotment option to purchase an additional 340,909 shares
of common stock to cover over-allotments pursuant to which we received aggregate net proceeds of approximately $13.0 million.

We have used a significant amount of the net proceeds from our public offerings for the development of company-owned or managed
clinics.  We accomplished this by developing new clinics, and by repurchasing existing franchises. In addition, we have used proceeds from
our offerings to repurchase existing regional developer licenses and to continue to expand our franchised clinic business.  We are holding
the net proceeds in cash or short-term bank deposits.

As of December 31, 2017, we had cash and short-term bank deposits of approximately $4.2 million. We generated approximately $0.2
million of cash flow from operating activities in the year ended December 31, 2017. We will continue to preserve cash, and while we plan
to  resume  the  acquisition  and  development  of  company-owned  or  managed  clinics  we  intend  to  progress  at  a  measured  pace  and  target
geographic clusters where we are able to increase efficiencies through a consolidated real estate penetration strategy, leverage cooperative
advertisement and marketing and attain general corporate and administrative operating efficiencies.

40

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In January 2017, we executed a Credit and Security Agreement which provided a credit facility up to $5.0 million. We have drawn $1.0
million under the credit facility. See Note 7 to our consolidated financial statements included in this report for additional discussion of the
credit facility.

Analysis of Cash Flows

Net  cash  provided  by  operating  activities  was  $0.2  million  for  the  year  ended  December  31,  2017,  compared  to  net  cash  used  in
operating activities of $10.8 million for the year ended December 31, 2016.  This change was attributable primarily to a decrease in net
loss.

Net cash used in investing activities was approximately $0.4 million and $2.7 million during the years ended December 31, 2017 and
2016,  respectively.    For  the  year  ended  December  31,  2017,  this  includes  purchases  of  property  and  equipment  of  approximately  $0.4
million.  For  the  year  ended  December  31,  2016,  this  includes  cash  paid  for  acquisitions  of  approximately  $0.8  million,  cash  paid  for
reacquisition  and  termination  of  regional  developer  rights  of  approximately  $0.3  million  and  purchases  of  property  of  equipment  of
approximately $1.6 million.

Net cash provided by (used in) financing activities was approximately $1.4 million and ($0.2) million during the years ended December
31, 2017 and 2016, respectively.  For the year ended December 31, 2017, this includes borrowings on revolving credit note payable of $1
million, proceeds from sale of treasury stock of approximately $0.3 million, proceeds from exercise of stock options of approximately $0.4
million partially offset by repayments on notes payable of approximately $0.2 million. For the year ended December 31, 2016, this includes
repayments on notes payable of approximately $0.4 million partially offset by treasury stock sales of approximately $0.2 million.

Recent Accounting Pronouncements

See  Note  1, Nature  of  Operations  and  Summary  of  Significant  Accounting  Policies,  for  information  regarding  recently  issued

accounting pronouncements that may impact our financial statements.

Contractual Obligations and Risk

The following table summarizes our contractual obligations at December 31, 2017 and the effect that such obligations are expected to

have on our liquidity and cash flows in future periods:

Operating leases
Notes payable

Off-Balance Sheet Arrangements

Payments Due by Fiscal Year
2019

2020

2018

Total

  Thereafter
  $ 11,228,713    $ 2,119,305    $1,808,476    $1,544,978    $1,411,126    $1,283,865    $3,060,963 
    1,100,000     
- 
  $ 12,328,713    $ 2,219,305    $2,808,476    $1,544,978    $1,411,126    $1,283,865    $3,060,963 

100,000      1,000,000     

2021

2022

-     

-     

During  the  year  ended  December  31,  2017,  we  did  not  have  any  relationships  with  unconsolidated  organizations  or  financial
partnerships,  such  as  structured  finance  or  special  purpose  entities  that  were  established  for  the  purpose  of  facilitating  off-balance  sheet
arrangements.

ITEM 7A.               QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not required for smaller reporting companies.

41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
 
 
 
 
 
 
 
 
ITEM 8.                 FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

The Joint Corp.

Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2017 and 2016
Consolidated Statements of Operations for the Years Ended December 31, 2017 and 2016
Consolidated Statements of Stockholders’ Equity for the Years Ended December 31, 2017 and 2016
Consolidated Statements of Cash Flows for the Years Ended December 31, 2017 and 2016
Notes to Consolidated Financial Statements

Page

43
44
45
46
47
49

42

 
 
  
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm

To the Shareholders and Board of Directors of
The Joint Corp. and Subsidiary
Scottsdale, Arizona

OPINION ON THE CONSOLIDATED FINANCIAL STATEMENTS

We have audited the accompanying consolidated balance sheets of The Joint Corp. and Subsidiary (the "Company") as of December 31,
2017 and 2016, and the related consolidated statements of operations, stockholders' equity, and cash flows, for each year in the two-year
period ended December 31, 2017, and the related notes (collectively referred to as the "financial statements"). In our opinion, the financial
statements present fairly, in all material respects, the financial position of the Company as of December 31, 2017 and 2016, and the results
of its operations and its cash flows for each year in the two-year period ended December 31, 2017, in conformity with accounting principles
generally accepted in the United States of America.

BASIS FOR OPINION

These  financial  statements  are  the  responsibility  of  the  Company's  management.  Our  responsibility  is  to  express  an  opinion  on  the
Company's  financial  statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  Public  Company Accounting
Oversight Board (United States) ("PCAOB") and are required to be independent with respect to the Company in accordance with the U.S.
federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The
Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our
audits  we  are  required  to  obtain  an  understanding  of  internal  control  over  financial  reporting  but  not  for  the  purpose  of  expressing  an
opinion on the effectiveness of the Company's internal control over financial reporting. Accordingly, we express no such opinion.

Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or
fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the
amounts  and  disclosures  in  the  financial  statements.  Our  audits  also  included  evaluating  the  accounting  principles  used  and  significant
estimates  made  by  management,  as  well  as  evaluating  the  overall  presentation  of  the  financial  statements.  We  believe  that  our  audits
provide a reasonable basis for our opinion.

EKS&H LLLP

March 9, 2018
Denver, Colorado

We have served as the Company's auditor since 2013.

43

 
 
 
 
 
 
 
 
 
 
 
 
 
THE JOINT CORP. AND SUBSIDIARY
CONSOLIDATED BALANCE SHEETS

ASSETS

Current assets:

Cash and cash equivalents
Restricted cash
Accounts receivable, net
Income taxes receivable
Notes receivable - current portion
Deferred franchise costs - current portion
Prepaid expenses and other current assets

Total current assets
Property and equipment, net
Notes receivable, net of current portion and reserve
Deferred franchise costs, net of current portion
Intangible assets, net
Goodwill
Deposits and other assets

Total assets

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:

Accounts payable
Accrued expenses
Co-op funds liability
Payroll liabilities
Notes payable - current portion
Deferred rent - current portion
Deferred revenue - current portion
Other current liabilities

Total current liabilities

Notes payable, net of current portion
Deferred rent, net of current portion
Deferred revenue, net of current portion
Deferred tax liability
Other liabilities

Total liabilities

  $

  $

  $

December 31,
2017

December 31,
2016

4,216,221    $
103,819   
1,138,380   
-   
171,928   
484,081   
542,342   
6,656,771   
3,800,466   
351,857   
812,600   
1,760,042   
2,916,426   
611,808   
16,909,970    $

1,068,669    $
86,959   
89,681   
867,430   
100,000   
152,198   
2,553,818   
48,534   
4,967,289   
1,000,000   
802,492   
4,693,441   
136,434   
411,497   
12,011,153   

3,009,864 
334,394 
1,021,733 
42,014 
40,826 
748,300 
499,525 
5,696,656 
4,724,706 
- 
836,350 
2,338,922 
2,750,338 
707,889 
17,054,861 

1,054,946 
299,997 
73,246 
750,421 
331,500 
215,450 
3,077,430 
60,894 
5,863,884 
- 
1,400,790 
2,231,712 
120,700 
512,362 
10,129,448 

Commitments and contingencies
Stockholders' equity:
Series A preferred stock, $0.001 par value; 50,000 shares authorized, 0 issued and outstanding,

as of December 31, 2017, and December 31, 2016

Common stock, $0.001 par value; 20,000,000 shares authorized, 13,600,338 shares issued and
13,586,254 shares outstanding as of December 31, 2017 and 13,317,393 shares issued and
13,020,889 outstanding as of December 31, 2016

Additional paid-in capital
Treasury stock 14,084 shares as of December 31, 2017 and 296,504 shares as of December 31,

2016, at cost

Accumulated deficit

Total stockholders' equity
Total liabilities and stockholders' equity

-   

- 

13,600   
37,229,869   

13,317 
36,398,588 

(86,045)  
(32,258,607)  
4,898,817   
16,909,970    $

(503,118)
(28,983,374)
6,925,413 
17,054,861 

  $

The accompanying notes are an integral part of these consolidated financial statements.

44

 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
THE JOINT CORP. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF OPERATIONS

Revenues:

Revenues and management fees from company clinics
Royalty fees
Franchise fees
Advertising fund revenue
IT related income and software fees
Regional developer fees
Other revenues

Total revenues

Cost of revenues:

Franchise cost of revenues
IT cost of revenues

Total cost of revenues
Selling and marketing expenses
Depreciation and amortization
General and administrative expenses

Total selling, general and administrative expenses

Loss on disposition or impairment
Loss from operations

Other expense, net
Loss before income tax expense

Income tax expense

Net loss and comprehensive loss

Loss per share:
Basic and diluted loss per share

  $

Year Ended
December 31,

2017

2016

11,125,115    $
7,722,856   
1,442,415   
2,753,776   
1,137,363   
583,550   
398,929   
25,164,004   

2,996,797   
315,397   
3,312,194   
4,473,881   
2,017,323   
18,117,533   
24,608,737   
417,971   
(3,174,898)  

(64,455)  
(3,239,353)  

8,550,980 
5,973,079 
2,286,809 
1,866,406 
932,709 
617,573 
296,084 
20,523,640 

2,717,691 
221,918 
2,939,609 
4,419,180 
2,566,136 
22,086,321 
29,071,637 
3,520,370 
(15,007,976)

(1,467)
(15,009,443)

(35,880)  

(164,429)

(3,275,233)   $

(15,173,872)

(0.25)   $

(1.20)

  $

  $

Basic and diluted weighted average shares outstanding

13,245,119   

12,696,649 

The accompanying notes are an integral part of these consolidated financial statements.

45

 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
  
 
    
 
  
 
 
 
  
 
    
 
  
 
 
 
    
 
  
 
 
    
 
  
 
 
 
    
 
  
 
 
 
 
   
THE JOINT CORP. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY

Balances, December 31, 2015
Stock-based compensation expense
Issuance of vested restricted stock
Exercise of stock options
Issuance of common stock, offering
costs adjustment
Purchases of treasury stock under
employee stock plans
Sale of treasury stock
Issuance of common stock for legal
settlement
Net loss
Balances, December 31, 2016

Stock-based compensation expense
Issuance of vested restricted stock
Purchases of treasury stock under
employee stock plans
Sale of treasury stock
Exercise of stock options
Net loss
Balances, December 31, 2017

Additional
Paid In
Capital

Common Stock

Treasury Stock

  Amount  

Shares

Shares
    13,070,180    $ 13,070    $35,267,376      534,000    $(791,638)   $(13,809,502)   $ 20,679,306 
1,123,481 
- 
70,931 

-      1,123,481     
(162)    
70,893     

-     
162,441     
37,824     

162     
38     

-     
-     
-     

-     
-     
-     

-     
-     
-     

  Amount

Total

  Accumulated  
Deficit

-     

-     
-     

-     

-     
-     

(1,042)    

-     

-     

-     

(83,391)    
13,376     
(161,911)     (250,872)     371,911     

-     

-     
-     

(1,042)

(83,391)
210,000 

47     
-     

46,948     
-     

-     
100,000 
-     
-      (15,173,872)     (15,173,872)
    13,317,393    $ 13,317    $36,398,588      296,504    $(503,118)   $(28,983,374)   $ 6,925,413 
594,371 
- 

594,371     
(76)    

99,953     
-     

-     
76,070     

-     
76     

-     
-     

-     
-     

-     
-     

-     
-     

-     
-     
206,875     
-     

(2,655)    
(127,057)     (283,128)     419,728     
-     
364,043     
-     
-     
    13,600,338    $ 13,600    $37,229,869     

(2,655)
292,671 
364,250 
(3,275,233)
14,084    $ (86,045)   $(32,258,607)   $ 4,898,817 

-     
-     
-     
(3,275,233)    

-     
-     
207     
-     

-     
-     

708     

-     

The accompanying notes are an integral part of these consolidated financial statements.

46

 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
  
 
THE JOINT CORP. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF CASH FLOWS

Cash flows from operating activities:
Net loss
Adjustments to reconcile net loss to net cash used in operating activities:
(Recovery) provision for bad debts
Regional developer fees recognized upon acquisition of development rights
Adjustment to deferred revenue from previous acquisitions
Net franchise fees recognized upon termination of franchise agreements
Depreciation and amortization
Gain on sale of fixed assets
Loss on disposition or impairment of assets
Deferred income taxes
Stock based compensation expense
Cash paid for legal settlement
Changes in operating assets and liabilities:

Restricted cash
Accounts receivable
Income taxes receivable
Prepaid expenses and other current assets
Deferred franchise costs
Deposits and other assets

Accounts payable
Accrued expenses
Co-op funds liability
Payroll liabilities
Other liabilities
Deferred rent
Deferred revenue

Net cash provided by (used in) operating activities

Cash flows from investing activities:

Cash paid for acquisitions
Reacquisition and termination of regional developer rights
Purchase of property and equipment
Payments received on notes receivable

Net cash used in investing activities

Cash flows from financing activities:

Borrowings on revolving credit note payable
Issuance of common stock, offering costs adjustment
Purchases of treasury stock under employee stock plans
Proceeds from sale of treasury stock
Proceeds from exercise of stock options
Repayments on notes payable

Net cash provided by (used in) financing activities

Net increase (decrease) in cash
Cash at beginning of year
Cash at end of year

Year Ended
December 31,

2017

2016

  $

(3,275,233)   $

(15,173,872)

(40,000)  
-   
133,943   
(73,665)  
2,017,323   
(14,525)  
417,971   
15,734   
594,371   
-   

230,575   
(124,108)  
42,014   
(42,817)  
269,719   
96,081   
(36,751)  

(213,038)  
16,435   
117,009   
(734,321)  
(410,964)  
1,170,691   
156,444   

-   
-   
(449,204)  
76,351   
(372,853)  

1,000,000   
-   
(2,655)  
292,671   
364,250   
(231,500)  
1,422,766   

(10,830)
(138,500)
- 
(342,259)
2,566,136 
(2,191)
3,520,370 
120,700 
1,123,481 
100,000 

50,888 
(999,522)
28,967 
(133,492)
361,600 
71,549 
(953,084)

(75,532)
(127,832)
(742,954)
(19,130)
824,390 
(896,195)
(10,847,312)

(839,000)
(325,000)
(1,567,727)
35,905 
(2,695,822)

- 
(1,042)
(83,391)
210,000 
70,931 
(436,350)
(239,852)

1,206,357   
3,009,864   
4,216,221    $

(13,782,986)
16,792,850 

3,009,864 

  $

47

 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
During the years ended December 31, 2017 and 2016, cash paid for income taxes was $29,315 and $11,250, respectively. During the
years ended December 31, 2017 and 2016, cash paid for interest was $108,016 and $15,262, respectively.

Supplemental disclosure of non-cash activity:

As of December 31, 2017, the Company had property and equipment purchases of $50,474 which were included in accounts payable. As
of December 31, 2016, the Company had property and equipment purchases of $11,059 which were included in accounts payable.

In connection with the acquisitions of franchises during the year ended December 31, 2016, the Company acquired $293,014 of property
and equipment, intangible assets of $339,000, goodwill of $269,780 and assumed deferred revenue associated with membership packages
paid in advance of $45,072 in exchange for $839,000 in cash and notes payable issued to the sellers for an aggregate amount of $186,000.
Additionally, at the time of these transactions, the Company carried deferred revenue of $29,000, representing franchise fees collected
upon the execution of franchise agreements, and deferred costs of $1,450, related to its acquisition of undeveloped franchises. The
Company netted these amounts against the aggregate purchase price of the acquisitions (Note 2).

In connection with the reacquisition and termination of regional developer rights during the year ended December 31, 2016, the Company
had deferred revenue of $224,750 representing license fees collected upon the execution of the regional developer agreements.  In
accordance with ASC-952-605, the Company netted these amounts against the aggregate purchase price of the acquisitions.

In connection with the sale of the regional developer territories in Central Florida, Maryland/Washington DC, Minnesota, Texas,
Oklahoma and Arkansas, the Company issued notes receivable in the amount of $559,310 with revenue to be recognized over the
anticipated number of clinics to be opened in the respective territories. The Company has recognized $14,967 of revenue related to these
notes in the year ended December 31, 2017.

During December of 2016, the Company entered into a settlement agreement, whereby it resolved a pending litigation matter. Under the
terms of the settlement agreement, the Company agreed to a one-time settlement amount comprised of cash and 46,948 shares of common
stock. The fair value of the total consideration related to common stock was $100,000. The fair value of the common stock was measured
using the closing price of the Company's common stock on the settlement date.

During December of 2017 the Company recorded an adjustment to goodwill related to deferred revenue from previous acquisitions of
$166,088.

The accompanying notes are an integral part of these consolidated financial statements.

48

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
THE JOINT CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1:

  Nature of Operations and Summary of Significant Accounting Policies

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of The Joint Corp. and its wholly-owned subsidiary, The

Joint Corporate Unit No. 1, LLC (collectively, the “Company”), which was dormant for all periods presented.

All  significant  intercompany  accounts  and  transactions  between  The  Joint  Corp.  and  its  subsidiary  have  been  eliminated  in
consolidation.  Certain  balances  were  reclassified  from  general  and  administrative  expenses  to  other  expense,  net,  as  well  as  certain
balances from other revenues to revenues and management fees from company clinics for the year ended December 31, 2016 to conform
to the current year presentation and align with the segment footnote presentation.

Comprehensive Loss

 Net loss and comprehensive loss are the same for the years ended December 31, 2017 and 2016.

Nature of Operations

The  Joint  Corp.,  a  Delaware  corporation,  was  formed  on  March  10,  2010.  Its  principal  business  purposes  are  owning,  operating,
managing  and  franchising  chiropractic  clinics,  selling  regional  developer  rights  and  supporting  the  operations  of  owned,  managed  and
franchised chiropractic clinics at locations throughout the United States of America. The franchising of chiropractic clinics is regulated by
the Federal Trade Commission and various state authorities.

The following table summarizes the number of clinics in operation under franchise agreements and as company-owned or managed for the
years ended December 31, 2017 and 2016:

Franchised clinics:

Clinics open at beginning of period

Opened or purchased during the period
Acquired or sold during the period
Closed or sold during the period

Clinics in operation at the end of the period

Company-owned or managed clinics:
Clinics open at beginning of period

Opened during the period
Acquired during the period
Closed or sold during the period

Clinics in operation at the end of the period

Total clinics in operation at the end of the period

Clinics licenses sold but not yet developed
Executed letters of intent for future clinic licenses

49

Year Ended
 December 31,

2017

2016

309   
41   
6   
(4) 
352   

Year Ended
 December 31,

2017

2016

61   
-   
-   
(14) 
47   

399   

104   
8   

265 
56 
(6)
(6)
309 

47 
8 
6 
- 
61 

370 

115 
- 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
    
 
  
 
 
 
  
 
    
 
  
 
 
 
 
 
 
 
Variable Interest Entities

An  entity  deemed  to  hold  the  controlling  interest  in  a  voting  interest  entity  or  deemed  to  be  the  primary  beneficiary  of  a  variable
interest entity (“VIE”) is required to consolidate the VIE in its financial statements. An entity is deemed to be the primary beneficiary of a
VIE if it has both of the following characteristics: (a) the power to direct the activities of a VIE that most significantly impact the VIE's
economic performance and (b) the obligation to absorb the majority of losses of the VIE or the right to receive the majority of benefits
from the VIE. Investments where the Company does not hold the controlling interest and are not the primary beneficiary are accounted
for under the equity method.

Certain states, in which the Company manages clinics, regulate the practice of chiropractic care and require that chiropractic services
be  provided  by  legal  entities  organized  under  state  laws  as  professional  corporations  or  PCs.  Such  PCs  are  VIEs.  In  these  states,  the
Company has entered into management services agreements with PCs under which the Company provides, on an exclusive basis, all non-
clinical  services  of  the  chiropractic  practice.  The  Company  has  analyzed  its  relationship  with  the  PCs  and  has  determined  that  the
Company does not have the power to direct the activities of the PCs. As such, the activity of the PCs is not included in the Company’s
consolidated financial statements

Cash and Cash Equivalents

The  Company  considers  all  highly  liquid  instruments  purchased  with  an  original  maturity  of  three  months  or  less  to  be  cash
equivalents. The Company continually monitors its positions with, and credit quality of, the financial institutions with which it invests. As
of the balance sheet date and periodically throughout the period, the Company has maintained balances in various operating accounts in
excess of federally insured limits. The Company had no cash equivalents as of December 31, 2017 and 2016.

Restricted Cash

Restricted  cash  relates  to  cash  franchisees  and  corporate  clinics  contribute  to  the  Company’s  National  Marketing  Fund  and  cash
franchisees  provide  to  various  voluntary  regional  Co-Op  Marketing  Funds.  Cash  contributed  by  franchisees  to  the  National  Marketing
Fund  is  to  be  used  in  accordance  with  the  Franchise  Disclosure  Document  with  a  focus  on  regional  and  national  marketing  and
advertising.

Concentrations of Credit Risk

From time to time, the Company grants credit in  the  normal  course  of  business  to  franchisees  and  PCs  related  to  the  collection  of
royalties  and  other  operating  revenues.  The  Company  periodically  performs  credit  analysis  and  monitors  the  financial  condition  of  the
franchisees and PCs to reduce credit risk. As of December 31, 2017 and 2016, one PC entity and six franchisees represented 13% and
24%, respectively, of outstanding accounts receivable. The Company did not have any customers that represented greater than 10% of its
revenues during the years ended December 31, 2017 and 2016.

Accounts Receivable

Accounts  receivable  represent  amounts  due  from  franchisees  for  initial  franchise  fees,  royalty  fees,  marketing  and  advertising
expenses  and  amounts  due  from  PCs  for  which  the  Company  performs  management  services  for  the  repayment  of  working  capital
advances. The Company considers an allowance for doubtful accounts based on the creditworthiness of the franchisee or named entity.
The provision for uncollectible amounts is continually reviewed and adjusted to maintain the allowance at a level considered adequate to
cover  future  losses.  The  allowance  is  management’s  best  estimate  of  uncollectible  amounts  and  is  determined  based  on  specific
identification and historical performance that the Company tracks on an ongoing basis. The losses ultimately could differ materially in
the  near  term  from  the  amounts  estimated  in  determining  the  allowance. As  of  December  31,  2017  and  2016,  the  Company  had  an
allowance  for  doubtful  accounts  of  $0  and  $131,830,  respectively.  During  the  year  ended  December  31,  2017  the  Company  recovered
$40,000 of accounts receivable that had previously been deemed uncollectible.

50

 
 
 
 
 
 
 
 
 
 
 
 
The  Company  writes  off  accounts  receivable  when  it  deems  them  uncollectible  and  records  recoveries  of  accounts  receivable
previously written off when it receives them. In the year ended December 31, 2017, the Company determined that certain working capital
advances from its PC entities in Illinois and New York were no longer collectible as a result of the sale or closure of the related clinics.
Accordingly, the Company wrote-off approximately $47,000 of accounts receivable to loss on disposition or impairment related to these
entities  during  the  year  ended  December  31,  2017.  The  Company  wrote-off  $731,857  of  accounts  receivable  to  loss  on  disposition  or
impairment related to these entities during the year ended December 31, 2016.

Deferred Franchise Costs

Deferred franchise costs represent commissions that are paid in conjunction with the sale of a franchise and are expensed when the

respective revenue is recognized, which is generally upon the opening of a clinic.

Property and Equipment

Property and equipment are stated at cost. Depreciation is computed using the straight-line method over the estimated useful lives of
three  to  seven  years.  Leasehold  improvements  are  amortized  using  the  straight-line  method  over  the  shorter  of  the  lease  term  or  the
estimated useful life of the assets.

Maintenance  and  repairs  are  charged  to  expense  as  incurred;  major  renewals  and  improvements  are  capitalized.  When  items  of
property or equipment are sold or retired, the related cost and accumulated depreciation are removed from the accounts and any gain or
loss is included in the consolidated statement of operations.

Software Developed

The  Company  capitalizes  certain  software  development  costs.  These  capitalized  costs  are  primarily  related  to  proprietary  software
used  by  clinics  for  operations  and  by  the  Company  for  the  management  of  operations.  Costs  incurred  in  the  preliminary  stages  of
development are expensed as incurred. Once an application has reached the development stage, internal and external costs, if direct, are
capitalized  as  assets  in  progress  until  the  software  is  substantially  complete  and  ready  for  its  intended  use.  Capitalization  ceases  upon
completion  of  all  substantial  testing.  The  Company  also  capitalizes  costs  related  to  specific  upgrades  and  enhancements  when  it  is
probable  the  expenditures  will  result  in  additional  functionality.  Software  developed  is  recorded  as  part  of  property  and  equipment.
Maintenance  and  training  costs  are  expensed  as  incurred.  Internal  use  software  is  amortized  on  a  straight-line  basis  over  its  estimated
useful life, generally 5 years.

Intangible Assets

Intangible assets consist primarily of re-acquired franchise and regional developer rights and customer relationships.  The Company
amortizes the fair value of re-acquired franchise rights over the remaining contractual terms of the re-acquired franchise rights at the time
of the acquisition, which range from six to eight years. The Company amortizes the acquired regional developer rights over seven years.
The fair value of customer relationships is amortized over their estimated useful life of two years.

The Company recorded an impairment charge of $38,185 during the year ended December 31, 2016 related to closure of an acquired

clinic in New York. No impairment was recorded for the year ended December 31, 2017.

Goodwill

Goodwill consists of the excess of the purchase price over the fair value of tangible and identifiable intangible assets acquired in the
acquisitions  discussed  in  Note  2.    Goodwill  and  intangible  assets  deemed  to  have  indefinite  lives  are  not  amortized  but  are  subject  to
annual impairment tests. As required, the Company performs an annual impairment test of goodwill as of the first day of the fourth quarter
or more frequently if events or circumstances change that would more likely than not reduce the fair value of a reporting unit below its
carrying value.

51

 
  
 
 
 
 
 
 
 
 
 
 
 
 
The Company recorded an impairment charge of $54,994 during the year ended December 31, 2016 which represents the write-off of
the goodwill associated with the closure of an acquired clinic in New York. No impairment was recorded for the year ended December
31, 2017.

Long-Lived Assets

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying
amount of the asset may not be recovered. The Company looks primarily to estimated undiscounted future cash flows in its assessment of
whether  or  not  long-lived  assets  have  been  impaired.  No  impairments  were  recorded  for  the  year  ended  December  31,  2017.  The
Company recorded an impairment charge of $2.3 million during the year ended December 31, 2016 due to the sale or closure of clinics in
Illinois and New York (Note 4).

Advertising Fund

The Company has established an advertising fund for national/regional marketing and advertising of services offered by its clinics.
The monthly marketing fee is 2% of clinic sales. The Company segregates the marketing funds collected which are included in restricted
cash on its consolidated balance sheets. As amounts are expended from the fund, the Company recognizes advertising fund revenue and a
related expense. Amounts collected in excess of marketing expenditures are included in restricted cash on the Company’s consolidated
balance sheets. 

Co-Op Marketing Funds

Some franchises have established regional Co-Ops for advertising within their local and regional markets. The Company maintains a
custodial  relationship  under  which  the  marketing  funds  collected  are  segregated  and  used  for  the  purposes  specified  by  the  Co-Ops’
officers. The marketing funds are included in restricted cash on the Company’s consolidated balance sheets.

Accounting for Costs Associated with Exit or Disposal Activities

The Company recognizes a liability for the cost associated with an exit or disposal activity that is measured initially at its fair value in

the period in which the liability is incurred.

Costs to terminate an operating lease or other contracts are (a) costs to terminate the contract before the end of its term or (b) costs
that will continue to be incurred under the contract for its remaining term without economic benefit to the entity. A liability for costs that
will continue to be incurred under a contract for its remaining term without economic benefit to the entity shall be recognized at the cease-
use date. In periods subsequent to initial measurement, changes to the liability are measured using the credit adjusted risk-free rate that
was used to measure the liability initially. The cumulative effect of a change resulting from a revision to either the timing or the amount of
estimated cash flows shall be recognized as an adjustment to the liability in the period of the change.

Lease exit liability at December 31, 2016

Additions
Settlements
Net accretion

Lease exit liability at December 31, 2017

  $

  $

338,151 
883,146 
(891,991)
(29,906)
299,400 

As of December 31, 2016, the Company recognized a liability of approximately $0.3 million related to operating leases that will no

longer provide economic benefit to the entity, net of estimated sublease income.

In  the  year  ended  December  31,  2017,  the  Company  ceased  use  of  eight  clinic  locations  from  its  corporate  clinics  segment  and
recognized  a  liability  of  approximately  $0.9  million  for  lease  exit  costs  incurred  based  on  the  remaining  lease  rental  due,  reduced  by
estimated sublease rental income that could be reasonably obtained for the properties. The Company recognized the resulting expense of
approximately $0.4 million in loss on disposition or impairment in the accompanying consolidated statement of operations.

52

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Deferred Rent

The Company leases office space for its corporate offices and company-owned and managed clinics under operating leases, which
may include rent holidays and rent escalation clauses.  It recognizes rent holiday periods and scheduled rent increases on a straight-line
basis over the term of the lease.  The Company records tenant improvement allowances as deferred rent and amortizes the allowance over
the term of the lease, as a reduction to rent expense.

Revenue Recognition

The Company generates revenue through initial franchise fees, regional developer fees, royalties, advertising fund revenue, IT related

income, and computer software fees, and from its company-owned and managed clinics.

Franchise  Fees.  The  Company  requires  the  entire  non-refundable  initial  franchise  fee  to  be  paid  upon  execution  of  a  franchise
agreement,  which  typically  has  an  initial  term  of  ten  years.  Initial  franchise  fees  are  recognized  as  revenue  when  the  Company  has
substantially  completed  its  initial  services  under  the  franchise  agreement,  which  typically  occurs  upon  opening  of  the  clinic.    The
Company’s  services  under  the  franchise  agreement  include:  training  of  franchisees  and  staff,  site  selection,  construction/vendor
management and ongoing operations support. The Company provides no financing to franchisees and offers no guarantees on their behalf. 

Regional Developer Fees. During 2011, the Company established a regional developer program to engage independent contractors to
assist  in  developing  specified  geographical  regions.  Under  the  historical  program,  regional  developers  paid  a  license  fee  ranging  from
$7,250  to  25%  of  the  then  current  franchise  fee  for  each  franchise  they  received  the  right  to  develop  within  the  region.  In  2017,  the
program  was  revised  to  grant  exclusive  geographical  territory  and  establish  a  minimum  development  obligation  within  that  defined
territory.  Regional  developers  receive  fees  ranging  from  $14,500  to  $19,950  which  are  collected  from  franchisees  upon  the  sale  of
franchises within their region and a royalty of 3% of sales generated by franchised clinics in their region. Regional developer fees paid to
the  Company  are  nonrefundable  and  are  recognized  as  revenue  when  the  Company  has  performed  substantially  all  initial  services
required  by  the  regional  developer  agreement,  which  generally  is  considered  to  be  upon  the  opening  of  each  franchised  clinic.
Accordingly, revenue is recognized on a pro-rata basis determined by the number of franchised clinics to be opened in the area covered by
the  regional  developer  agreement.  Upon  the  execution  of  a  regional  developer  agreement,  the  Company  estimates  the  number  of
franchised  clinics  to  be  opened,  which  is  typically  consistent  with  the  contracted  minimum.  The  Company  reassesses  the  number  of
clinics expected to be opened as the regional developer performs under its regional developer agreement. When a material change to the
original  estimate  becomes  apparent,  the  amount  of  revenue  to  be  recognized  per  clinic  is  revised  on  a  prospective  basis,  and  the
unrecognized  fees  are  allocated  among,  and  recognized  as  revenue  upon  the  opening  of,  the  expected  remaining  unopened  franchised
clinics within the region. The franchisor’s services under regional developer agreements include site selection, grand opening support for
the  clinics,  sales  support  for  identification  of  qualified  franchisees,  general  operational  support  and  marketing  support  to  advertise  for
ownership  opportunities.  Several  of  the  regional  developer  agreements  grant  the  Company  the  option  to  repurchase  the  regional
developer’s license.

For  the  year  ended  December  31,  2017,  the  Company  entered  into  ten  regional  developer  agreements  for  which  it  received
approximately $2.1 million, which was deferred as of the respective transaction dates and will be recognized on a pro-rata basis over the
estimated number of franchised clinics to be opened in the respective regions. Certain of these regional developer agreements resulted in
the  regional  developer  acquiring  the  rights  to  existing  royalty  streams  from  clinics  already  open  in  the  respective  territory.  In  those
instances,  the  revenue  associated  from  the  sale  of  the  royalty  stream  is  being  recognized  over  the  remaining  life  of  the  respective
franchise agreements.

Revenues  and  Management  Fees  from  Company  Clinics.  The  Company  earns  revenues  from  clinics  that  it  owns  and  operates  or
manages throughout the United States.  In those states where the Company owns and operates the clinic, revenues are recognized when
services  are  performed.  The  Company  offers  a  variety  of  membership  and  wellness  packages  which  feature  discounted  pricing  as
compared  with  its  single-visit  pricing.   Amounts  collected  in  advance  for  membership  and  wellness  packages  are  recorded  as  deferred
revenue and recognized when the service is performed.  In other states where state law requires the chiropractic practice to be owned by a
licensed chiropractor, the Company enters into a management agreement with the doctor’s PC.  Under the management agreement, the
Company provides administrative and business management services to the doctor’s PC in return for a monthly management fee.  When
the  collectability  of  the  full  management  fee  is  uncertain,  the  Company  recognizes  management  fee  revenue  only  to  the  extent  of  fees
expected to be collected from the PCs. 

53

 
 
 
 
 
 
 
  
 
Royalties. The Company collects royalties, as stipulated in the franchise agreement, equal to 7% of gross sales, and a marketing and
advertising fee currently equal to 2% of gross sales. Certain franchisees with franchise agreements acquired during the formation of the
Company pay a monthly flat fee. Royalties are recognized as revenue when earned. Royalties are collected bi-monthly two working days
after each sales period has ended.

IT Related Income and Software Fees.   The Company collects a monthly fee for use of its proprietary chiropractic software, computer
support,  and  internet  services  support.  These  fees  are  recognized  on  a  monthly  basis  as  services  are  provided.  IT  related  revenue
represents a flat fee to purchase a clinic’s computer equipment, operating software, preinstalled  chiropractic  system  software,  key  card
scanner (patient identification card), credit card scanner and credit card receipt printer. These fees are recognized as revenue upon receipt
of equipment by the franchisee.

Advertising Costs

Advertising costs are expensed as incurred. Advertising expenses for years ended December 31, 2017 and 2016 were $1,397,076 and

$2,279,572, respectively. 

Income Taxes

Deferred income taxes are recognized for differences between the basis of assets and liabilities for financial statement and income tax
purposes.  The  differences  relate  principally  to  depreciation  of  property  and  equipment  and  treatment  of  revenue  for  franchise  fees  and
regional developer fees collected. Deferred tax assets and liabilities represent the future tax consequence for those differences, which will
either be taxable or deductible when the assets and liabilities are recovered or settled. Deferred taxes are also recognized for operating
losses that are available to offset future taxable income. Valuation allowances are established when necessary to reduce deferred tax assets
to the amount expected to be realized.

The Company accounts for uncertainty in income taxes by recognizing the tax benefit or expense from an uncertain tax position only
if it is more likely than not that the tax position will be sustained upon examination by the taxing authorities, based on the technical merits
of  the  position.  The  Company  measures  the  tax  benefits  and  expenses  recognized  in  the  consolidated  financial  statements  from  such  a
position based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate resolution.

Loss per Common Share

Basic loss per common share is computed by dividing the net loss by the weighted-average number of common shares outstanding
during  the  period.  Diluted  loss  per  common  share  is  computed  by  giving  effect  to  all  potentially  dilutive  common  shares  including
preferred stock, restricted stock, and stock options.

Year Ended
December 31,

2017

2016

Net loss

  $

(3,275,233)   $

(15,173,872)

Weighted average common shares outstanding - basic
Effect of dilutive securities:

Stock options

Weighted average common shares outstanding - diluted

13,245,119   

12,696,649 

-   
13,245,119   

- 
12,696,649 

Basic and diluted loss per share

  $

(0.25)   $

(1.20)

54

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
    
 
  
 
 
The  following  table  summarizes  the  potential  shares  of  common  stock  that  were  excluded  from  diluted  net  loss  per  share,  because  the
effect of including these potential shares was anti-dilutive:

Unvested restricted stock
Stock options
Warrants

Stock-Based Compensation

Year Ended
December 31,

2017

63,700   
1,003,916   
90,000   

2016

92,415 
953,075 
90,000 

The Company accounts for share-based payments by recognizing compensation expense based upon the estimated fair value of the
awards on the date of grant. The Company determines the estimated grant-date fair value of restricted shares using quoted market prices
and  the  grant-date  fair  value  of  stock  options  using  the  Black-Scholes  option  pricing  model.  In  order  to  calculate  the  fair  value  of  the
options, certain assumptions are made regarding the components of the model, including the estimated fair value of underlying common
stock,  risk-free  interest  rate,  volatility,  expected  dividend  yield  and  expected  option  life.  Changes  to  the  assumptions  could  cause
significant  adjustments  to  the  valuation.  The  Company  recognizes  compensation  costs  ratably  over  the  period  of  service  using  the
straight-line method. 

Use of Estimates

The preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United
States of America requires management to make estimates and assumptions that affect the amounts reported in the consolidated financial
statements  and  accompanying  notes.  Actual  results  could  differ  from  those  estimates.  Items  subject  to  significant  estimates  and
assumptions include the allowance for doubtful accounts, share-based compensation arrangements, fair value of stock options, useful lives
and realizability of long-lived assets, classification of deferred revenue and deferred franchise costs, uncertain tax positions, realizability
of deferred tax assets, impairment of goodwill and intangible assets, and purchase price allocations.

Recent Accounting Pronouncements

In May 2014, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2014-09, “Revenue
from Contracts with Customers,” which requires an entity to recognize the amount of revenue to which it expects to be entitled for the
transfer of promised goods or services to customers. The standard also calls for additional disclosures around the nature, amount, timing
and uncertainty of revenue and cash flows arising from contracts with customers. The ASU will replace most existing revenue recognition
guidance in U.S. GAAP when it becomes effective. The new standard becomes effective for the Company on January 1, 2018.

In April 2016, the FASB issued ASU No. 2016-10, “ Revenue from Contracts with Customers (Topic 606): Identifying Performance
Obligations  and  Licensing,”  to  clarify  the  following  two  aspects  of  Topic  606:  1)  identifying  performance  obligations,  and  2)  the
licensing  implementation  guidance.  The  effective  date  and  transition  requirements  for  these  amendments  are  the  same  as  the  effective
date and transition requirements of ASU 2014-09.

In  May  2016,  the  FASB  issued  ASU  No.  2016-12,  “ Revenue  from  Contracts  with  Customers  (Topic  606):  Narrow-Scope
Improvements  and  Practical  Expedients,”  to  clarify  certain  core  recognition  principles  including  collectability,  sales  tax  presentation,
noncash  consideration,  contract  modifications  and  completed  contracts  at  transition  and  disclosures  no  longer  required  if  the  full
retrospective  transition  method  is  adopted.  The  effective  date  and  transition  requirements  for  these  amendments  are  the  same  as  the
effective date and transition requirements of ASU 2014-09.

The  Company  has  performed  a  review  of  the  above  revenue  standards  updates  and  does  not  expect  the  adoption  of  the  updates  to
have a material impact on its revenues and management fees from company clinics, advertising fund revenue, or IT related income and
software fees. In addition, the Company does not expect the adoption to have a material impact on its franchise royalty revenues, as they
are based on a percent of sales. The Company expects the adoption of Topic 606 to impact its accounting for initial franchise fees and
regional  developer  fees.  Currently,  the  Company  recognizes  revenue  from  initial  franchise  fees  and  regional  developer  fees  upon  the
opening of a franchised clinic when the Company has performed all of its material obligations and initial services under the respective
agreements. Upon the adoption of Topic 606, the Company expects to recognize the revenue related to initial franchise fees and regional
developer  fees  over  the  term  of  the  related  franchise  agreement  or  regional  developer  agreement.  The  Company  has  finalized  its
accounting policies, and has selected the full retrospective method as its transition method.

55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
The Company quantified the impact of adopting this standard, and designed internal controls during the year ended December 31,
2017  to  be  implemented  on  January  1,  2018.  The  Company  estimates  the  cumulative  catch-up  adjustment  to  be  recorded  to  retained
earnings as of December 31, 2015 to be an approximately $3.3 million increase to the accumulated deficit as the Company has adopted
the  full  retrospective  approach.  This  is  made  up  of  a  decrease  to  franchise  fee  revenue  of  approximately  $4.5  million,  a  decrease  to
regional developer revenue of approximately $0.4 million, and a decrease to franchise cost of revenue of approximately $1.6 million. The
Company  estimates  the  adjustment  to  be  recorded  to  retained  earnings  as  of  December  31,  2016  to  be  an  approximately  $0.6  million
increase to accumulated deficit. This is made up of a decrease to franchise fee revenue of approximately $0.8 million, with a decrease to
franchise cost of revenue of approximately $0.2 million. The Company estimates the adjustment to be recorded to retained earnings as of
December 31, 2017 to be an approximately $0.2 million increase to accumulated deficit. This is made up of a decrease to franchise fee
revenue of approximately $0.3 million, with an offsetting increase to franchise cost of revenue of approximately $0.1 million. The impact
to  regional  developer  revenue  for  the  years  ended  December  31,  2016  and  2017  was  not  material.  No  impact  to  the  Company's
consolidated  statement  of  cash  flows  is  expected  as  the  initial  fees  will  continue  to  be  collected  upon  execution  of  the  franchise
agreement. The Company will comply with the increased financial statement disclosure requirements during the first quarter of 2018.

In February 2016, the FASB issued ASU No. 2016-02, “Leases (Topic 842).” The ASU requires that substantially all operating leases
be recognized as assets and liabilities on the Company’s balance sheet, which is a significant departure from the current standard, which
classifies operating leases as off-balance sheet transactions and accounts for only the current year operating lease expense in the statement
of operations. The right to use the leased property is to be capitalized as an asset and the expected lease payments over the life of the lease
will be accounted for as a liability. The effective date is for fiscal years beginning after December 31, 2018. While the Company has not
yet quantified the impact that this standard will have on its financial statements, it will result in a significant increase in the assets and
liabilities reflected on the Company’s balance sheet and in the interest expense and depreciation and amortization expense reflected in its
statement of operations, while reducing the amount of rent expense.

In August 2016, the FASB issued ASU No. 2016-15,  “Statement of Cash Flows (Topic 230): Classification of Certain Cash Receipts
and  Cash  Payments.” This  update  addresses  how  certain  cash  inflows  and  outflows  are  classified  in  the  statement  of  cash  flows  to
eliminate  existing  diversity  in  practice.  This  update  is  effective  for  annual  and  interim  reporting  periods  beginning  after  December  15,
2017. Early adoption is permitted. The Company adopted the standard on January 1, 2018 and does not anticipate this amendment will
have a material impact on its consolidated financial statements.

In November 2016, the FASB issued ASU No. 2016-18, “Statement of Cash Flows (Topic 230): Restricted Cash” (a consensus of the
FASB  Emerging  Issues  Task  Force),  to  provide  guidance  on  the  presentation  of  restricted  cash  or  restricted  cash  equivalents  in  the
statement  of  cash  flows.  The  amendments  should  be  applied  using  a  retrospective  transition  method,  and  are  effective  for  fiscal  years
beginning after December 15, 2017, including interim periods within those fiscal years. The Company adopted the standard on January 1,
2018 and does not anticipate this amendment will have a material impact on its consolidated financial statements.

In  January  2017,  the  FASB  issued  ASU  No.  2017-01,  “ Business  Combinations  (Topic  805):  Clarifying  the  Definition  of  a
Business,” to  clarify  the  definition  of  a  business  with  the  objective  of  adding  guidance  to  assist  entities  with  evaluating  whether
transactions  should  be  accounted  for  as  acquisitions  (or  disposals)  of  assets  or  businesses.  The  amendments  should  be  applied
prospectively, and are effective for fiscal years beginning after December 15, 2017, including interim periods within those fiscal years.
The  Company  adopted  the  standard  on  January  1,  2018  and  does  not  anticipate  this  amendment  will  have  a  material  impact  on  its
consolidated financial statements.

In January 2017, the FASB issued ASU 2017-04, “ Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill
Impairment.” This update simplifies the subsequent measurement of goodwill by eliminating “Step 2” from the goodwill impairment test.
This  update  is  effective  for  annual  and  interim  reporting  periods  beginning  after  December  15,  2019.  Early  adoption  is  permitted.  The
Company  is  currently  evaluating  the  impact  this  standard  will  have  on  the  Company's  consolidated  financial  statements  and  related
disclosures.

In  May  2017,  the  FASB  issued  ASU  No.  2017-09,  “Compensation—Stock  Compensation  (Topic  718):  Scope  of  Modification
Accounting,” to provide clarity and reduce both (1) diversity in practice and (2) cost and complexity when applying the guidance in Topic
718, Compensation—Stock Compensation, to a change to the terms or conditions of a share-based payment award. The ASU provides
guidance  about  which  changes  to  the  terms  or  conditions  of  a  share-based  payment  award  require  an  entity  to  apply  modification
accounting  in  ASC  718.The  amendments  are  effective  for  fiscal  years  beginning  after  December  15,  2017  and  should  be  applied
prospectively to an award modified on or after the adoption date. Early adoption is permitted, including adoption in an interim period. The
Company adopted the standard on January 1, 2018 and does not anticipate this amendment will have a material impact on its consolidated
financial statements.

56

 
  
 
 
  
 
 
 
Note 2:

  Acquisitions

Franchises acquired during 2016

During  the  year  ended  December  31,  2016,  the  Company  continued  to  execute  its  growth  strategy  and  entered  into  a  series  of
unrelated  transactions  with  existing  franchisees  to  re-acquire  an  aggregate  of  six  developed  franchises  and  one  undeveloped  franchise
throughout California and New Mexico for an aggregate purchase price of $1,025,000, subject to certain adjustments, consisting of cash
of  $839,000  and  notes  payable  of  $186,000.  The  Company  is  operating  the  six  developed  franchises  as  company-owned  or  managed
clinics  and  has  terminated  the  undeveloped  clinic  license. At  the  time  these  transactions  were  consummated,  the  Company  carried  a
deferred revenue balance of $29,000, representing franchise fees collected upon the execution of the franchise agreements, and deferred
franchise  costs  of  $1,450,  related  to  an  undeveloped  franchise.    The  Company  accounted  for  the  franchise  rights  associated  with  the
undeveloped  franchise  as  a  cancellation,  and  the  respective  deferred  revenue  and  deferred  franchise  costs  were  netted  against  the
aggregate purchase price.  The remaining $997,450 was accounted for as consideration paid for the acquired franchises.

The  Company  incurred  approximately  $75,000  of  transaction  costs  related  to  these  acquisitions  for  the  year  ended  December  31,

2016, which are included in general and administrative expenses in the accompanying consolidated statements of operations.

Purchase Price Allocation

The  following  summarizes  the  aggregate  estimated  fair  values  of  the  assets  acquired  and  liabilities  assumed  during  2016  as  of  the

acquisition date:

Property and equipment
Intangible assets
Favorable leases
Goodwill
Total assets acquired
Deferred membership revenue
Net purchase price

  $

  $

293,014 
339,000 
140,728 
269,780 
1,042,522 
(45,072)
997,450 

Intangible assets in the table above consist of reacquired franchise rights of $181,000 and customer relationships of $158,000 and will

be amortized over their estimated useful lives ranging from six to eight years and two years, respectively.

Goodwill recorded in connection with these acquisitions was attributable to the workforce of the clinics and synergies expected to

arise from cost savings opportunities. All of the recorded goodwill is tax-deductible. 

Pro Forma Results of Operations (Unaudited)

The  following  table  summarizes  selected  unaudited  pro  forma  condensed  consolidated  statements  of  operations  data  for  the  year

ended December 31, 2017 and 2016 as if the acquisitions in 2016 had been completed on January 1, 2016.

Revenues, net
Net loss

Pro Forma for the Year Ended

December 31, 2017
- 
- 

  $
  $

  December 31, 2016
20,985,277 
  $
(15,483,492)
  $

57

 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
This selected unaudited pro forma consolidated financial data is included only for the purpose of illustration and does not necessarily
indicate what the operating results would have been if the acquisitions had been completed on that date. Moreover, this information is not
indicative of what the Company’s future operating results will be. The information for 2016 prior to the acquisitions is included based on
prior accounting records maintained by the acquired companies. In some cases, accounting policies differed materially from accounting
policies adopted by the Company following the acquisitions. For 2016, this information includes actual data recorded in the Company’s
consolidated  financial  statements  for  the  period  subsequent  to  the  date  of  the  acquisitions.  The  Company’s  consolidated  statements  of
operations for the year ended December 31, 2016 includes net revenue and net income of approximately $7.5 million and $0.7 million,
respectively, attributable to the acquisitions.

The pro forma amounts included in the table above reflect the application of accounting policies and adjustment of the results of the
clinics  to  reflect  the  additional  depreciation  and  amortization  that  would  have  been  charged  assuming  the  fair  value  adjustments  to
property and equipment and intangible assets had been applied from January 1, 2015, together with the consequential tax impacts.

Note 3:

  Notes Receivable

Effective July 2012, the Company sold a company-owned clinic, including the license agreement, equipment, and customer base, in
exchange for a $90,000 unsecured promissory note. The note bore interest at 6% per annum for fifty-four months and required monthly
principal and interest payments over forty-two months, beginning on August 2013. The note matured in January 2017 and was paid in full
upon maturity. 

Effective  July  2015,  the  Company  entered  into  two  license  transfer  agreements,  in  exchange  for  $10,000  and  $29,925  in  separate
unsecured promissory notes.  The non-interest-bearing notes require monthly principal payments over 24 months, beginning on September
1, 2015. The note was settled in full in 2017.

Effective May 2016, the Company entered into three license transfer agreements, in exchange for three separate $7,500 unsecured
promissory notes.  The non-interest-bearing notes require monthly principal payments over six months, beginning on May 1, 2017. The
note matured in October 2017 and was paid in full upon maturity. 

Effective April 29, 2017, the Company entered into a regional developer agreement for certain territories in the state of Florida in
exchange  for  $320,000,  of  which  $187,000  was  funded  through  a  promissory  note.  The  note  bears  interest  at  10%  per  annum  for  42
months and requires monthly principal and interest payments over 36 months, beginning November 1, 2017 and maturing on October 1,
2020. The note is secured by the regional developer rights in the respective territory.

Effective August 31, 2017, the Company entered into a regional developer agreement for certain territories in Maryland/Washington
DC in exchange for $220,000, of which $117,475 was funded through a promissory note. The note bears interest at 10% per annum for 36
months and requires monthly principal and interest payments over 36 months, beginning September 1, 2017 and maturing on August 1,
2020. The note is secured by the regional developer rights in the respective territory.

Effective September 22, 2017, the Company entered into a regional developer and asset purchase agreement for certain territories in
Minnesota in exchange for $228,293, of which $119,147 was funded through a promissory note. The note bears interest at 10% per annum
for  36  months  and  requires  monthly  principal  and  interest  payments  over  36  months,  beginning  October  1,  2017  and  maturing  on
September 1, 2020. The note is secured by the regional developer rights in the respective territory.

Effective October 10, 2017, the Company entered into a regional developer agreement for certain territories in Texas, Oklahoma and
Arkansas in exchange for $170,000, of which $135,688 was funded through a promissory note. The note bears interest at 10% per annum
for  36  months  and  requires  monthly  principal  and  interest  payments  over  36  months,  beginning  September  24,  2017  and  maturing  on
October 24, 2020. The note is secured by the regional developer rights in the respective territory.

58

 
 
 
 
 
   
 
 
 
 
 
The outstanding balance of the notes as of December 31, 2017 and 2016 were $523,785 and $40,826, respectively.

Note 4:

  Property and Equipment

Property and equipment consist of the following:

Office and computer equipment
Leasehold improvements
Software developed

Accumulated depreciation

Construction in progress

December 31,
2017

December 31,
2016

  $

  $

1,137,970    $
5,117,379   
1,066,454   
7,321,803   
(3,928,349) 
3,393,454   
407,012   
3,800,466    $

1,083,039 
5,085,366 
891,192 
7,059,597 
(2,566,172)
4,493,425 
231,281 
4,724,706 

Depreciation expense was $1,438,443 and $1,818,403 for the years ended December 31, 2017 and 2016, respectively.

In December 2016, the Company determined that 14 clinics from its Corporate Clinics segment met the criteria for classification as
held for sale. Accordingly, in December 2016, the Company recognized a $2.4 million impairment charge to lower the carrying costs of
the property and equipment to its estimated fair value less cost to sell which was recorded in the loss on disposition or impairment line of
the 2016 consolidated statement of operations. The Company completed the sale of the property in the first quarter of 2017 for nominal
consideration.

Note 5:

  Fair Value Consideration

The Company’s financial instruments include cash, restricted cash, accounts receivable, notes receivable, accounts payable, accrued

expenses and notes payable. The carrying amounts of its financial instruments approximate their fair value due to their short maturities.

The Company does not use derivative financial instruments to hedge exposures to cash-flow, market or foreign-currency risks.

Authoritative  guidance  defines  fair  value  as  the  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a  liability  (an  exit
price) in an orderly transaction between market participants at the measurement date. The guidance establishes a hierarchy for inputs used
in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the
most observable inputs be used when available. Observable inputs are inputs that market participants would use in pricing the asset or
liability, developed based on market data obtained from sources independent of the Company. Unobservable inputs are inputs that reflect
the Company’s assumptions of what market participants would use in pricing the asset or liability developed based on the best information
available in the circumstances. The hierarchy is broken down into three levels based on reliability of the inputs as follows:

  Level 1: Observable inputs such as quoted prices in active markets;

  Level 2: Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and

59

 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  Level 3: Unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own assumptions.

As of December 31, 2017 and 2016, the Company does not have any financial instruments that are measured on a recurring basis as

Level 1, 2 or 3.

As  of  December  31,  2016,  the  Company  had  non-recurring  fair  value  measurements.  As  a  result  of  the  sale  of  certain  clinics
subsequent to year end, the Company recorded the assets at the lesser of their carrying values and their fair value less costs to sell, which
resulted  in  a  write-down  of  approximately  $3.5  million.  The  inputs  used  to  determine  such  fair  values  were  based  on  the  offer  price
provided by a third-party in connection with the sale, and are classified within Level 3 in the hierarchy.

Note 6:

  Intangible Assets

On January 1, 2016, the Company entered into an agreement under which it repurchased the regional development rights to develop
franchises  in  San  Bernardino  and  Riverside  Counties  in  California.  The  total  consideration  for  the  transaction  was  $275,000,  paid  in
cash. The Company carried a deferred revenue balance associated with these transactions of $36,250, representing license fees collected
upon the execution of the regional developer agreements.  The Company accounted for the development rights associated with the unsold
or  undeveloped  franchises  as  a  cancellation,  and  the  respective  deferred  revenue  was  netted  against  the  aggregate  purchase  price  or
recognized as revenue to the extent deferred revenue was in excess of the cash consideration paid.  

On  June  1,  2016,  the  Company  entered  into  an  agreement  under  which  it  repurchased  the  regional  development  rights  to  develop
franchises  in  Virginia.  The  total  consideration  for  the  transaction  was  $50,000,  paid  in  cash. The  Company  carried  a  deferred  revenue
balance associated with these transactions of $188,500, representing license fees collected upon the execution of the regional developer
agreements.  The Company accounted for the development rights associated with the unsold or undeveloped franchises as a cancellation,
and  the  respective  deferred  revenue  was  netted  against  the  aggregate  purchase  price  or  recognized  as  revenue  to  the  extent  deferred
revenue was in excess of the cash consideration paid.  

Intangible assets consisted of the following:

Amortized intangible assets:
Reacquired franchise rights
Customer relationships
Reacquired development rights

Amortized intangible assets:
Reacquired franchise rights
Customer relationships
Reacquired development rights

Gross Carrying
Amount

As of December 31, 2017
Accumulated
Amortization  

Net Carrying
Value

  $

  $

1,673,000    $
701,000   
1,162,000   
3,536,000    $

657,943    $
674,667   
443,348   
1,775,958    $

1,015,057 
26,333 
718,652 
1,760,042 

Gross Carrying
Amount

As of December 31, 2016
Accumulated
Amortization  

Net Carrying
Value

  $

  $

1,673,000    $
701,000   
1,162,000   
3,536,000    $

410,688    $
509,042   
277,348   
1,197,078    $

1,262,312 
191,958 
884,652 
2,338,922 

Amortization expense was $578,880 and $747,733 for the year ended December 31, 2017 and 2016, respectively.

The Company evaluates the recoverability of finite-lived intangible assets for possible impairment whenever events or circumstances
indicate  that  the  carrying  amount  of  such  assets  may  not  be  recoverable.  The  evaluation  is  performed  at  the  lowest  level  for  which
identifiable cash flows are largely independent of the cash flows of other assets and liabilities. Recoverability of these assets is measured
by  a  comparison  of  the  carrying  amounts  to  the  future  undiscounted  cash  flows  the  assets  are  expected  to  generate.  If  such  review
indicates that the carrying amount of intangible assets is not recoverable, the carrying amount of such assets is reduced to fair value. The
Company recorded an impairment charge as a result of the closure of a clinic acquired in 2015 of $38,185 related to certain reacquired
franchise  rights  and  customer  relationships  during  the  year  ended  December  31,  2016  which  is  included  on  the  loss  on  disposition  or
impairment line of the statement of consolidated operations. No impairment was recorded for the year ended December 31, 2017.

60

 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
Estimated amortization expense for 2018 and subsequent years is as follows:

2018
2019
2020
2021
2022
Thereafter
Total

Note 7:

  Debt

Notes Payable 

  $

  $

439,590 
413,256 
413,256 
348,034 
133,693 
12,213 
1,760,042 

During 2015, the Company issued 12 notes payable totaling $800,350 as a portion of the consideration paid in connection with the

Company’s various acquisitions. Interest rates range from 1.5% to 5.25% with maturities through February of 2017.

During 2016, the Company issued two notes payable totaling $186,000 as a portion of the consideration paid in connection with the
Company’s various acquisitions. Interest rates for both notes are 4.25% with maturities through May of 2017. The outstanding note will
be paid upon execution of a final settlement and release agreement between the parties.

Maturities of notes payable are as follows as of December 31, 2017:

2018
Thereafter
Total

Credit and Security Agreement

  $

  $

100,000 
- 
100,000 

On January 3, 2017, the Company entered into a Credit and Security Agreement (the “Credit Agreement”) and signed a revolving
credit note payable to the lender. Under the Credit Agreement, the Company is able to borrow up to an aggregate of $5,000,000 under
revolving loans. Interest on the unpaid outstanding principal amount of any revolving loans is at a rate equal to 10% per annum, provided
that  the  minimum  amount  of  interest  paid  in  the  aggregate  on  all  revolving  loans  granted  over  the  term  of  the  Credit Agreement  is
$200,000. Interest is due and payable on the last day of each fiscal quarter in an amount determined by the Company, but not less than
$25,000.  The  lender’s  lending  commitments  under  the  Credit  Agreement  terminate  in  December  2019,  unless  sooner  terminated  in
accordance with the provisions of the Credit Agreement. The Credit Agreement is collateralized by the assets in the Company’s company-
owned  or  managed  clinics.  The  Company  is  using  the  credit  facility  for  general  working  capital  needs. As  of  December  31,  2017,  the
Company had drawn $1,000,000 of the $5,000,000 available under the Credit Agreement.

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 8:

  Equity

 Stock Options

On May 15, 2014, the Company adopted the 2014 Stock Plan (“2014 Plan”). The 2014 Plan is designed to supersede and replace the
2012 Plan, effective as of the adoption date and set aside 1,513,000 shares of the Company’s common stock that may be granted under the
2014 Plan.

During the year ended December 31, 2016, the Company granted 660,000 stock options to employees with exercise prices ranging

from $2.23 - $4.11. 

During the year ended December 31, 2017, the Company granted 295,286 stock options to employees with exercise prices ranging

from $2.65 - $5.51. 

The Company’s stock trading price is the basis of fair value of its common stock used in determining the value of share-based awards.
To  the  extent  the  value  of  the  Company’s  share-based  awards  involves  a  measure  of  volatility,  it  will  rely  upon  the  volatilities  from
publicly traded companies with similar business models until its common stock has accumulated enough trading history for it to utilize its
own historical volatility. We use the simplified method as to calculate the expected term of stock option grants to employees as we do not
have sufficient historical exercise data to provide a reasonable basis upon which to estimate the expected term of stock options granted to
employees. Accordingly, the expected life of the options granted is based on the average of the vesting term and the contractual term of
the option. The risk-free rate for periods within the expected life of the option is based on the U.S. Treasury 10-year yield curve in effect
at the date of the grant. 

The  Company  has  computed  the  fair  value  of  all  options  granted  during  the  years  ended  December  31,  2017  and  2016,  using  the

following assumptions:

Expected volatility
Expected dividends
Expected term (years)
Risk-free rate
Forfeiture rate

The information below summarizes the stock options:

Outstanding at December 31, 2015
Granted at market price
Exercised
Cancelled
Outstanding at December 31, 2016
Granted at market price
Exercised
Cancelled
Outstanding at December 31, 2017
Exercisable at December 31, 2017

Year Ended December 31,
2017
2016
  42%  
  None  
  None  
7
7
-
  1.98% to 2.20%  1.19% -

42% -

5.5

45%

1.68%

  20%  

  20%  

Weighted
Average
Exercise
Price

4.30    $
3.22     
1.88     
4.34     
3.66    $
4.31     
1.76     
5.11     
4.18    $
5.37    $

Number of
Shares

477,459    $
660,000     
(37,824)    
(146,560)    
953,075    $
295,286     
(206,875)    
(37,570)    
1,003,916    $
287,230    $

62

Weighted
Average
Fair
Value

Weighted
Average
Remaining
Contractual Life

2.01     

8.7 

1.86     

6.9 

1.87     
2.38     

8.1 
7.4 

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
      
  
   
      
  
   
      
  
   
   
      
  
   
      
  
   
      
  
   
   
 
The intrinsic value of the Company’s stock options outstanding was $1,306,260 at December 31, 2017.

For the years ended December 31, 2017 and 2016, stock-based compensation expense for stock options was $380,067 and $561,559,
respectively.  Unrecognized stock-based compensation expense for stock options for the year ended December 31, 2017 was $840,826,
which is expected to be recognized ratably over the next 2.7 years.

Restricted Stock

During  2016,  the  Company  granted  restricted  stock  awards  to  seven  members  of  the  Board  of  Directors.  The  awards  have  been
granted under The Joint Corp. 2014 Incentive Stock Plan pursuant to the Director Compensation Policy of the Company. The awards shall
vest on the earlier of (i) one year from the Grant Date and (ii) the date of the next annual meeting of the shareholders of the Company
occurring  after  the  Grant  Date,  for  each  to  earn  12,345  shares  of  common  stock.  The  estimated  fair  market  value  of  these  shares  was
valued at $3.10 per share, based on the Company’s stock trading price, totaling approximately $268,000 to be recognized ratably as the
stock is vested. 

During 2017, the Company granted restricted stock awards to six members of the Board of Directors. The awards have been granted
under The Joint Corp. 2014 Incentive Stock Plan pursuant to the Director Compensation Policy of the Company. The awards shall vest on
the earlier of (i) one year from the Grant Date and (ii) the date of the next annual meeting of the shareholders of the Company occurring
after the Grant Date, for each to earn 9,950 shares of common stock. The estimated fair market value of these shares was valued at $4.02
per share, based on the Company’s stock trading price, totaling approximately $240,000 to be recognized ratably as the stock is vested. 

The information below summaries the restricted stock activity:

Restricted Stock Awards
Outstanding at December 31, 2015
Awards granted
Awards vested
Awards forfeited
Outstanding at December 31, 2016
Awards granted
Awards vested
Awards forfeited
Outstanding at December 31, 2017

Shares

339,288 
86,415 
(162,440)
(170,848)
92,415 
59,700 
(76,070)
(12,345)
63,700 

For the years ended December 31, 2017 and 2016, stock-based compensation expense for restricted stock awards was $214,304 and
$561,922,  respectively.    Unrecognized  stock-based  compensation  expense  for  restricted  stock  awards  as  of  December  31,  2017  was
$143,240 to be recognized ratably over 0.7 years.

Modifications

During the year ended December 31, 2016, the Company accelerated the vesting of all unvested stock options and restricted stock
awards granted to the Company’s former chief development officer in connection with his separation from the Company. In addition, the
Company  modified  the  post-employment  exercise  period  of  the  stock  options  previously  granted,  extending  the  exercise  period  to
December 31, 2017.

During the year ended December 31, 2016, the Company modified the post-employment exercise period of stock options previously
granted to the Company’s former chief executive officer in connection with his separation from the Company. The modification extended
the exercise period to May 13, 2020. In addition, the Company accelerated the vesting of 9,733 shares of the previously granted restricted
stock awards that were scheduled to vest in July 2016. The remaining unvested restricted stock awards were forfeited upon separation.

63

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
These modifications resulted in an approximately $412,000 increase in stock-based compensation for the year ended December 31,

2016.

Treasury Stock

In  December  2013,  the  Company  exercised  its  right  of  first  refusal  under  the  terms  of  a  Stockholders Agreement  dated  March  10,
2010 to repurchase 534,000 shares of the Company’s common stock. The shares were purchased for $0.45 per share or $240,000 in cash
along with the issuance of an option to repurchase the 534,000 shares. The repurchased shares were recorded as treasury stock, at cost in
the amount of $791,638. The option is classified in equity as it is considered indexed to the Company’s stock and meets the criteria for
classification in equity.  The option was granted to the seller for a term of 8 years.  The option contained the following exercise prices:

Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8

  $
  $
  $
  $
  $
  $
  $
  $

0.56 
0.68 
0.84 
1.03 
1.28 
1.59 
1.97 
2.45 

Consideration given in the form of the option was valued using a Binomial Lattice-Based model resulting in a fair value of $1.03 per
share option for a total fair value of $551,638. The option was valued using the Binomial Lattice-Based valuation methodology because
that model embodies all of the relevant assumptions that address the features underlying the instrument.

During December 2016, the option holder partially exercised the call option and purchased 250,872 shares at a total repurchase price
of $210,000. The Company reduced the cost of treasury shares by approximately $113,000 related to the transaction, reduced the value of
the option by approximately $259,000, and reduced additional paid-in-capital by approximately $162,000.

During  September  2017,  the  option  holder  exercised  the  remainder  of  the  call  option  and  purchased  283,128  shares  at  a  total
repurchase  price  of  $292,671.  The  Company  reduced  the  cost  of  treasury  shares  by  approximately  $127,000  related  to  the  transaction,
reduced the value of the option by approximately $292,000, and reduced additional paid-in-capital by approximately $127,000.

Warrants

In conjunction with the IPO, the Company issued warrants to the underwriters for the purchase of 90,000 shares of common stock,
which can be exercised between November 10, 2015 and November 10, 2018 at an exercise price of $8.125 per share.  The fair value of
the  warrants  was  determined  using  the  Black-Scholes  option  valuation  model.  The  warrants  expire  on  November  10,  2018  and  have  a
remaining contractual life of .9 years as of December 31, 2017.

64

 
 
 
 
    
 
 
 
 
 
The information below summarizes the warrants:

Outstanding at December 31, 2015

Number of 
Units

90,000    $

Weighted 
Average 
Remaining 
Contractual Term (in years) 

Weighted 
Average 
Exercise Price  
8.13     

2.9 

  $

- 

Granted

-     

-     

Outstanding at December 31, 2016

90,000    $

8.13     

1.9 

  $

Granted

-     

-     

Outstanding at December 31, 2017

90,000    $

8.13     

Exercisable at December 31, 2017

90,000    $

8.13     

- 

0.9 

0.9 

  $

  $

Issuance of Common Stock for Legal Settlement

Intrinsic 
Value

- 

- 

- 

- 

- 

- 

During December 2016, the Company entered into a settlement agreement, whereby it resolved a pending litigation matter. Under the
terms of the settlement agreement, the Company agreed to a one-time settlement amount comprised of cash and newly issued shares of its
common stock. The amounts paid by the Company in this settlement was determined by the Company not to be material. The fair value of
the total consideration related to common stock was valued using the closing price of our common stock on the settlement date.

Note 9:

  Income Taxes

Income tax provision reported in the consolidated statements of operations is comprised of the following (in hundreds):

Current provision:
Federal
State, net of state tax credits
Total current provision

Deferred provision:
Federal
State
Total deferred provision

  $

December 31,

2017

2016

-    $

20,100   
20,100   

13,800   
2,000   
15,800   

22,800 
20,900 
43,700 

97,400 
23,300 
120,700 

Total income tax provision

  $

35,900    $

164,400 

65

 
 
 
 
 
   
 
   
      
      
  
   
  
   
   
 
   
      
      
  
   
  
   
 
   
      
      
  
   
  
   
   
 
   
      
      
  
   
  
   
 
   
      
      
  
   
  
   
 
 
 
  
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
The following are the components of the Company’s net deferred taxes for federal and state income taxes (in hundreds):

Deferred revenue
Deferred franchise costs
Allowance for doubtful accounts
Accrued expenses
Goodwill - component 1
Goodwill - component 2
Restricted stock compensation
Nonqualified stock options
Deferred rent
Lease abandonment
Net operating loss carryforwards
Tax credits
Charitable contribution carryover
Asset basis difference related to property and equipment
Intangibles

Less valuation allowance
Net non-current deferred tax liability

December 31,

2017

2016

756,900    $
(281,000) 
-   
45,300   
(136,500) 
55,500   
(17,900) 
152,900   
257,100   
80,600   
7,061,300   
14,000   
5,200   
377,800   
368,100   
8,739,300   
(8,875,800) 

(136,500)  $

1,509,400 
(553,900)
51,400 
57,400 
(120,700)
86,800 
(30,800)
182,100 
629,600 
108,900 
8,924,800 
14,000 
6,500 
201,300 
429,600 
11,496,400 
(11,617,100)
(120,700)

  $

  $

The 2017 Tax Act was signed into law on December 22, 2017. The 2017 Tax Act significantly revises the U.S. corporate income tax
by, among other things, lowering the statutory corporate tax rate from 34% to 21%, eliminating certain deductions, imposing a mandatory
one-time  tax  on  accumulated  earnings  of  foreign  subsidiaries,  introducing  new  tax  regimes,  and  changing  how  foreign  earnings  are
subject to U.S. tax. The Company has not completed its determination of the accounting implications of the 2017 Tax Act on its accruals.
However, it has reasonably estimated the effects of the 2017 Tax Act and recorded a provisional tax expense in its financial statements as
of December 31, 2017 of approximately $3.9 million. This amount is a remeasurement of federal net deferred tax assets resulting from the
permanent reduction in the U.S. statutory corporate tax rate to 21% from 34%. As the Company completes its analysis of the 2017 Tax
Act, collects and prepares necessary data, and interprets any additional guidance issued by the U.S. Treasury Department, the IRS, and
other standard-setting bodies, it may make adjustments to the provisional amounts.

At  December  31,  2017,  the  Company  has  federal  and  state  net  operating  losses  of  approximately  $26,527,000  and  $32,030,000
respectively. These net operating losses are available to offset future taxable income and will begin to expire in 2035 for federal purposes
and 2025 for state purposes.

66

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
The  following  is  a  reconciliation  of  the  statutory  federal  income  tax  rate  applied  to  pre-tax  accounting  net  loss,  compared  to  the

income tax provision in the consolidated statement of operations (in hundreds):

Expected federal tax benefit
State tax provision, net of federal benefit
Effect of (decrease) increase in valuation allowance
Other permanent differences
Stock Compensation
Impact of enacted tax reform
State deferred tax true up
Other, net
Provision

For the Years Ended December 31,

2017

2016

Amount
(1,100,000)    
(140,200)    
(2,741,300)    
16,700     
(131,900)    
3,946,100     
185,000     
1,500     
35,900     

  $

  $

Percent

(34.00)%  $

(4.33)
(84.73)
0.52 
(4.08)
121.97 
5.72 
0.05 
1.11%   $

Amount
(5,106,100)    
(735,500)    
6,042,900     
108,800     
-     
-     
-     
(145,700)    
164,400     

Percent

(34.00)%
(4.90)
40.24 
0.72 
- 
- 
- 
(0.97)
1.09%

The state tax benefit stems from the resolution of various voluntary disclosure agreements with multiple states where the Company
had not yet been in compliance. In addition, the Company is responsible to pay certain minimum and franchise taxes to jurisdictions in
which it does business.

Changes in income tax expense related primarily to changes in pretax losses during the year ended December 31, 2017, as compared
to year ended December 31, 2016, and the effective rate was 1.1% and 1.1%, respectively. The difference is primarily due to state taxes,
stock compensation and the impact of enacted tax reform which is mostly offset by the valuation allowance.

For the year ended December 31, 2017 and, 2016, the Company recorded a liability for income taxes for operations and uncertain tax
positions  of  $0  and  approximately  $40,000,  respectively,  of  which  $0  and  approximately  $27,000  respectively,  represent  penalties  and
interest  and  are  recorded  in  the  “other  liabilities”  section  of  the  accompanying  consolidated  balance  sheets.  Interest  and  penalties
associated  with  tax  positions  are  recorded  in  the  period  assessed  as  general  and  administrative  expenses.  Management  made  a
determination that the Company was not in compliance with several state and local tax jurisdictions in which the Company was doing
business. Accordingly, management undertook to analyze its tax exposures, both income and otherwise, with respect to jurisdictions in
which  compliance  was  deemed  to  be  inadequate  and  has  entered  into  Voluntary  Disclosure  Agreements  (VDAs)  with  the  taxing
authorities.

The  following  table  sets  forth  a  reconciliation  of  the  beginning  and  ending  amount  of  uncertain  tax  positions  during  the  tax  years

ended December 31, 2017 and 2016 (in hundreds):

Uncertain tax positions - January 1
Gross increases - tax positions in prior period
Gross decreases - tax positions in prior period
Uncertain tax positions - December 31

2017

Tax

13,200   $
-     
(13,200)    
-    $

Interest/
penalties

26,800    $
-     
(26,800)    
-    $

2016

Tax

32,600    $
-     
(19,400)    
13,200    $

Interest/
penalties

33,000 
- 
(6,200)
26,800 

  $

  $

The Company’s tax returns for tax years subject to examination by tax authorities include 2013 through the current period for state

and 2014 through the current period for federal purposes. 

Note 10:

  Related Party Transactions

The  Company  entered  into  consulting  and  legal  arrangements  with  certain  stockholders  related  to  services  performed  for  the
operations and transaction related activities of the Company.  Amounts paid to or for the benefit of these stockholders was approximately
$205,000 and $461,000 for the years ended December 31, 2017 and 2016, respectively.

67

 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
 
  
 
 
 
 
 
 
 
 
 
   
   
 
 
 
  
 
Note 11:

  Commitments and Contingencies

Operating Leases

The Company leases its corporate office space and the space for each of the company-owned or managed clinics in the portfolio.

Total rent expense for the years ended December 31, 2017 and 2016 was $2,808,837 and $3,389,971, respectively.

Future minimum annual lease payments are as follows:

2018
2019
2020
2021
2022
Thereafter
Total

  $

  $

2,119,305 
1,808,476 
1,544,978 
1,411,126 
1,283,865 
3,060,963 
11,228,713 

In December 2016, the Company ceased use of five undeveloped clinic locations from its corporate clinics segment and recognized
a  liability  for  lease  exit  costs  based  on  the  remaining  lease  rental  due,  reduced  by  estimated  sublease  rental  income  that  could  be
reasonably obtained for the properties. The Company classified all of the approximately $338,000 lease exit liability in other liabilities,
and related expense in loss on disposition or impairment.

Litigation

In the normal course of business, the Company is party to litigation from time to time. The Company maintains insurance to cover

certain actions and believes that resolution of such litigation will not have a material adverse effect on the Company.

Note 12:

  Segment Reporting

An operating segment is defined as a component of an enterprise for which discrete financial information is available and is reviewed
regularly by the Chief Operating Decision Maker (“CODM”), to evaluate performance and make operating decisions. The Company has
identified its CODM as the Chief Executive Officer.

The Company has two operating business segments. The Corporate Clinics segment is comprised of the operating activities of the
company-owned or managed clinics. As of December 31, 2017, the Company operated or managed 47 clinics under this segment. The
Franchise  Operations  segment  is  comprised  of  the  operating  activities  of  the  franchise  business  unit. As  of  December  31,  2017,  the
franchise  system  consisted  of  352  clinics  in  operation.  Corporate  is  a  non-operating  segment  that  develops  and  implements  strategic
initiatives and supports the Company’s two operating business segments by centralizing key administrative functions such as finance and
treasury, information technology, insurance and risk management, litigation and human resources. Corporate also provides the necessary
administrative  functions  to  support  the  Company  as  a  publicly-traded  company. A  portion  of  the  expenses  incurred  by  Corporate  are
allocated to the operating segments. 

68

 
 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
 
 
The tables below present financial information for the Company’s two operating business segments (in thousands):

Revenues:
Corporate clinics
Franchise operations
Total revenues

Segment operating (loss) income:
Corporate clinics
Franchise operations
Total segment operating (loss) income

Depreciation and amortization:
Corporate clinics
Franchise operations
Corporate administration
Total depreciation and amortization

Reconciliation of total segment operating income (loss) to consolidated loss
before income tax expense:
Total segment operating income (loss)
Unallocated corporate overhead
Consolidated loss from operations
Other (expense) income, net
Loss before income tax expense

Segment assets:

Corporate clinics
Franchise operations

Total segment assets

Unallocated cash and cash equivalents and restricted cash
Unallocated property and equipment
Other unallocated assets

Total assets

Year Ended
December 31,

2017

2016

11,125    $
14,039   
25,164    $

(1,704)   $
6,243   
4,539    $

1,608    $
-   
409   
2,017    $

4,539    $
(7,714)  
(3,175)  
(64)  
(3,239)   $

8,550 
11,974 
20,524 

(9,730)
4,561 
(5,169)

2,186 
- 
380 
2,566 

(5,169)
(9,839)
(15,008)
(1)
(15,009)

December 31,
2017

December 31,
2016

8,998    $
2,362   
11,360    $

4,320    $
765   
465   
16,910    $

9,936 
2,003 
11,939 

3,344 
781 
991 
17,055 

  $

  $

  $

  $

  $

  $

  $

  $

  $

  $

  $

  $

“Unallocated cash and cash equivalents and restricted cash” relates primarily to corporate cash  and  cash  equivalents  and  restricted
cash (see Note 1), “unallocated property and equipment” relates primarily to corporate fixed assets, and “other unallocated assets” relates
primarily to deposits, prepaid and other assets.

ITEM 9.                  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
DISCLOSURE

None.

69

 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
ITEM 9A.              CONTROLS AND PROCEDURES

Conclusion Regarding the Effectiveness of Disclosure Controls and Procedures

We  conducted  an  evaluation,  under  the  supervision  and  with  the  participation  of  our  management,  including  our  Chief  Executive
Officer  and  Chief  Financial  Officer,  of  the  effectiveness  of  the  design  and  operation  of  our  disclosure  controls  and  procedures  as  of
December 31, 2017. Disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) are designed
to provide reasonable assurance that information required to be disclosed in our reports filed under the Exchange Act, such as this Annual
Report  on  Form  10-K,  is  recorded,  processed,  summarized  and  reported  within  the  time  periods  specified  in  the  SEC’s  rules  and  forms.
Disclosure  controls  and  procedures  also  include,  without  limitation,  controls  and  procedures  that  are  designed  to  provide  reasonable
assurance that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief
Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.

The evaluation of our disclosure controls and procedures included a review of the control objectives and design, our implementation of
the controls and the effect of the controls on the information generated for use in this Annual Report on Form 10-K. After conducting this
evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures, as defined by
Rule 13a-15(e) under the Exchange Act, were effective as of December 31, 2017 to provide reasonable assurance that information required
to be disclosed in this Annual Report on Form 10-K was recorded, processed, summarized and reported within the time periods specified in
the SEC’s rules and forms and was accumulated and communicated to our management, including our Chief Executive Officer and Chief
Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. 

Management's Report on Internal Control Over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-
15(f) of the Exchange Act). Internal control over financial reporting is the process designed under the Chief Executive Officer’s and the
Chief  Financial  Officer’s  supervision,  and  effected  by  our  Board  of  Directors,  management  and  other  personnel,  to  provide  reasonable
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance
with generally accepted accounting principles in the United States.

There  are  inherent  limitations  in  the  effectiveness  of  internal  control  over  financial  reporting,  including  the  possibility  that
misstatements may not be prevented or detected. Accordingly, an effective control system, no matter how well designed and operated, can
provide  only  reasonable  assurance  of  achieving  the  designed  control  objectives,  and  management  is  required  to  apply  its  judgment  in
evaluating the cost-benefit relationship of possible controls and procedures. Because of the inherent limitations in all control systems, no
evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been
detected. The design of any system of controls is  also  based  in  part  upon  certain  assumptions  about  the  likelihood  of  future  events,  and
there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.

Under  the  supervision  and  with  the  participation  of  our  management,  including  our  Chief  Executive  Officer  and  Chief  Financial
Officer,  we  conducted  an  evaluation  of  the  effectiveness  of  our  internal  control  over  financial  reporting  as  of  December  31,  2017,  as
required  by  Exchange Act  Rule  13a-15(c).  In  making  this  assessment,  we  used  the  criteria  set  forth  by  the  Committee  of  Sponsoring
Organizations  of  the  Treadway  Commission  (“COSO”)  in  the  2013  Internal  Control  -  Integrated  Framework.  Based  on  our  assessment
under the framework in Internal Control - Integrated Framework (2013 framework), management concluded that our internal control over
financial reporting was effective as of December 31, 2017.

Changes in Internal Controls over Financial Reporting

Management, including our Chief Executive Officer and Chief Financial Officer, confirm there were no changes in our internal control
over  financial  reporting  during  the  year  ended  December  31,  2017  that  have  materially  affected,  or  are  reasonably  likely  to  materially
affect, our internal control over financial reporting.

We believe that a control system, no matter how well designed and operated, cannot provide absolute assurance that the objectives of
the control system are met, and no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if
any, within any company have been detected.

70

 
 
 
 
 
 
 
 
 
 
 
  
ITEM 9B.                OTHER INFORMATION

None.

PART III

ITEM 10.                 DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The information required by this item will be included in our Proxy Statement to be filed pursuant to Regulation 14A within 120 days
after our year ended December 31, 2017 in connection with our 2018 Annual Meeting of Stockholders, or the 2018 Proxy Statement, and is
incorporated herein by reference.

Code of Business Conduct and Ethics

We  have  adopted  a  Code  of  Business  Conduct  and  Ethics  that  applies  to  employees,  officers  and  directors,  including  our  executive
management team, such as our Chief Executive Officer and Chief Financial Officer. This Code of Business Conduct and Ethics is posted
on  our  website  at  www.thejoint.com.  We  intend  to  satisfy  the  requirements  under  Item  5.05  of  Form  8-K  regarding  disclosure  of
amendments to, or waivers from, provisions of the Code of Business Conduct and Ethics by posting such information on our website.

ITEM 11.                 EXECUTIVE COMPENSATION

The information required by this item will be included in the 2018 Proxy Statement and is incorporated herein by reference.

ITEM  12.                                  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  MANAGEMENT AND  RELATED
STOCKHOLDER MATTERS

The information required by this Item will be included in the 2018 Proxy Statement and is incorporated herein by reference. 

ITEM 13.                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required by this item will be included in the 2018 Proxy Statement and is incorporated herein by reference.

ITEM 14.                 PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this item will be included in the 2018 Proxy Statement and is incorporated herein by reference.

ITEM 15.                EXHIBITS, FINANCIAL STATEMENT SCHEDULES

(a)Documents filed as part of this report.

PART IV

(1)Financial Statements. The consolidated financial statements listed on the index to Item 8 of this Annual Report on Form 10-K are filed

as a part of this Annual Report.

(2)Financial  Statement  Schedules. All financial statement schedules have been omitted since the information is either not applicable or

required or is included in the financial statements or notes thereof.

(3)Exhibits. Those exhibits marked with a (*) refer to exhibits filed or furnished herewith. The other exhibits are incorporated herein by
reference, as indicated in the following list. Those exhibits marked with a (+) refer to management contracts or compensatory plans or
arrangements.  Portions  of  the  exhibits  marked  with  a  (Ω)  are  the  subject  of  a  Confidential  Treatment  Request  under  17  C.F.R.  §§
200.80(b)(4), 200.83 and 240.24b-2.  Omitted material for which confidential treatment has been requested has been filed separately
with the SEC.

71

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this

report to be signed on its behalf by the undersigned, thereunto duly authorized on March 9, 2018.

The Joint Corp.

 By:  /s/ Peter D.  Holt
Peter D. Holt
President and Chief Executive Officer
(Principal Executive Officer)

The Joint Corp.

 By:  /s/ John P. Meloun
John P. Meloun
Chief Financial Officer
(Principal Financial Officer)

  KNOW ALL  PERSONS  BY  THESE  PRESENTS,  that  each  person  whose  signature  appears  below  constitutes  and  appoints
Peter D. Holt and John P. Meloun, jointly and severally, his or her attorneys-in-fact, each with the power of substitution, for him or her in
any and all capacities, to sign any amendments to this Report on Form 10-K, and to file the same, with exhibits thereto and other documents
in connection therewith with the Securities and Exchange Commission, hereby ratifying and confirming all that each of said attorneys-in-
fact, or his or her substitute or substitutes may do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the following persons in the

capacities and on the dates indicated.

Signature

/s/ Peter D. Holt
Peter D. Holt

/s/ John P. Meloun
John P. Meloun

/s/ Matthew E. Rubel
Matthew E. Rubel

/s/ James H. Amos, Jr.
James H. Amos, Jr.

/s/ Ronald V. DaVella
Ronald V. DaVella

/s/ Suzanne M. Decker
Suzanne M. Decker

/s/ Richard A. Kerley
Richard A. Kerley

/s/ Bret Sanders
Bret Sanders

Title

President, Chief Executive Officer and Director 
(Principal Executive Officer) and Director

Chief Financial Officer
(Principal Financial Officer)

Lead Director

Director

Director

Director

Director

Director

72

Date

March 9, 2018

March 9, 2018

March 9, 2018

March 9, 2018

March 9, 2018

March 9, 2018

March 9, 2018

March 9, 2018

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
EXHIBIT INDEX

Exhibit   
Number 

Description

  Form  

File No.

Incorporated by Reference

 Provided
  Exhibit(s)  Filing Date Herewith

 3.1
 3.2
 4.1

 4.2

10.1#

10.2#
10.3#
10.4#
10.5#
10.6#

10.7#

10.8

10.9#

 Amended and Restated Certificate of Incorporation of Registrant.
 Amended and Restated Bylaws of Registrant, plus amendments.
Warrant to Purchase Common Stock issued to Feltl and Company, Inc.
on November 14, 2014.
Warrant to Purchase Common Stock issued to Roth Capital Partners,
LLC on November 14, 2014. 
Form of Indemnification Agreement between Registrant and each of its
directors and officers and related schedule.
 2012 Stock Plan.
 Amended and Restated 2014 Incentive Stock Plan. 
 Form of Incentive Stock Option Agreement under 2014 Stock Plan.
 Form of Nonstatutory Stock Option Agreement under 2014 Stock Plan.
Form of Nonstatutory Stock Option Agreement under 2014 Stock Plan
for Article 7, Annual Option Grants.
Employment Agreement between Registrant and John B. Richards dated
October 23, 2015
Lease Agreement dated between Registrant and DTR 14, LLC, for
Registrant’s office located at 16767 North Perimeter Drive, Suite 240,
Scottsdale, Arizona 85260.
Employment Agreement between Registrant and David Orwasher dated
January 1, 2014.

  333-198860

  S-1
  8-K   001-36724

S-1

  333-207632

  3.2
  3(ii).1
  4.2

  9/19/2014
  3/07/2016
10/27/2015

S-1

  333-207632

  4.3

10/27/2015

S-1

  333-198860

  10.1

  9/19/2014

  S-1

  333-198860

  S-1
  S-1
S-1

  333-207632
  333-207632
  333-207632

  10.2
  10.3
  10.4
  10.5
  10.6

  9/19/2014
  10/27/2015
  10/27/2015
  10/27/2015
10/27/2015

S-1

  333-207632

  10.7

10/27/2015

S-1

  333-198860

  10.5  

  9/19/2014 

S-1

  333-198860

  10.6

  9/19/2014

73

 
 
 
 
 
 
 
  
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
   
   
 
 
 
10.10#

10.11#

10.12#

10.13#

10.14#

10.15#

10.16#

10.17#

10.18
10.19
10.20
10.21#

10.22#

10.23

10.24

10.25

10.26

10.27

10.28

Employment Term Sheet between Registrant and John B. Richards, Chief
Executive Officer of Registrant.
Employment Term Sheet between Registrant and Catherine Hall, Chief
Marketing Officer of Registrant.
Employment Agreement between The Joint Corp. and Francis T. Joyce dated
December 12, 2014
Stock Option Agreement between Registrant and David Orwasher dated
January 1, 2014.
Stock Option Agreement between Registrant and Catherine Hall dated May 15,
2014.
Restricted Stock Award Agreement between Registrant and John B. Richards
dated January 1, 2014.
Restricted Stock Award Agreement between Registrant and David Orwasher
dated January 1, 2014.
Restricted Stock Award Agreement between Registrant and Francis T. Joyce
dated December 16, 2014
  Form of Registrant’s Franchise Disclosure Document.
  Form of Registrant’s Regional Developer License Agreement.
  Form of Registrant’s Franchise Agreement.
Written Description of Management Services Arrangement between Registrant
and Business Ventures Corp.
Written Description of Consulting Arrangement between Registrant and John
Leonesio.
Indemnification Agreement between Registrant and former director Fred
Gerretzen.
Indemnification Agreement between Registrant and former officer Ronald
Record.
Termination Agreement dated as of December 31, 2014 by The Joint Corp.,
Kairos Marketing, LLC and Chad Meisinger.
Asset and Franchise Purchase Agreement dated as of December 31, 2014
between The Joint Corp., The Joint RRC Corp., Raymond G. Espinoza, Chad
Meisinger and Rob Morris.
Asset and Franchise Purchase Agreement dated as of January 30, 2015 between
The Joint Corp., TJSC, LLC, Theodore Amendola and Scott Lewandowski.
Asset and Franchise Purchase Agreement dated February 17, 2015 by and
among The Joint Corp., Roth & Pelan Enterprises, LLC, Timothy Roth, Blue
Sky & Sunny Days, Inc., and Thomas Pelan.

S-1

  333-198860

  10.7

  9/19/2014

S-1

  333-198860

  10.8

  9/19/2014

8-K   001-36724 

  10.1

12/22/2014

S-1

  333-198860

  10.9

  9/19/2014

S-1

  333-198860

  10.1

  9/19/2014

S-1

  333-198860

  10.11

  9/19/2014

S-1

  333-198860

  10.12

  9/19/2014

S-1

  333-207632

  10.14

10/27/2015

  S-1
  S-1
  S-1
S-1

  333-198860
  333-198860
  333-198860
  333-198860

  10.13     9/19/2014
  10.14     9/19/2014
  10.15     9/19/2014
  9/19/2014
  10.16

S-1

  333-198860

  10.17

  9/19/2014

S-1

  333-198860

  10.18

  9/19/2014

S-1

  333-198860

  10.19

  9/19/2014

8-K   001-36724

  2.2

  1/07/2015

8-K   001-36724

  2.1

  1/07/2015

8-K   001-36724

  10.1

  2/05/2015

8-K   001-36724

  10.1

  2/19/2015

74

 
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
10.29

10.30

10.31

10.32

10.33

10.34

10.35

10.36

10.37

10.38

10.39

10.40

10.41

Asset and Franchise Purchase Agreement dated as of February 27, 2015
between The Joint Corp., The Joint San Gabriel Valley, Inc. and Vincent Huan.
Asset and Franchise Purchase Agreement dated as of March 31, 2015 between
The Joint Corp., The Joint Chiropractic Bell Towne, LLC, Marla R. Allan and
Marc W. Payson.
Franchise Agreement Termination and Reinstatement Agreement dated as of as
of April 30, 2015, by The Joint Corp., Stephanie McRae and South Bay Joint
Development, Inc.
Asset and Franchise Purchase Agreement dated as of April 30, 2015, between
The Joint Corp., San Diego Joint Development, Inc., Stephanie McRae, and
Elizabeth McRae.
Regional Developer Termination Agreement dated as of as of May 18, 2015,
among The Joint Corp., Dennis Conklin, Eric Hua and Orange County
Wellness, Inc.
Asset and Franchise Purchase Agreement dated as of May 18, 2015, among
First Light Junction, Inc., a California corporation, Eric Hua and Tracy Hua.
Asset and Franchise Purchase Agreement dated as of June  3, 2015, by and
between The Joint Corp., a Delaware corporation, WHB Franchise Inc., a
California corporation and William Bargfrede.
Asset and Franchise Purchase Agreement dated as of June 5, 2015, by and
among The Joint Corp., a Delaware corporation, Clear Path Ventures, Inc., a
California corporation, Carol Warren, and Jodi Wolf.
Asset and Franchise Purchase Agreement dated as of July 1, 2015, by and
among The Joint Corp., a Delaware corporation, Chiro-Novo, LLC, an Arizona
limited liability company, Kent L. Cooper, as trustee of The Kent L. Cooper
Trust, Benjamin Cooper, as trustee of The Benjamin and Milena Cooper
Family Trust dated May 2, 2006, Robert A. Cooper and Andrew C. Cooper.
Termination Agreement dated as of as of August 10, 2015, among The Joint
Corp., a Delaware corporation and Align Group, LLC a New York limited
liability company, and Marc Ressler.
Asset and Franchise Purchase Agreement dated as of August 10, 2015, by and
between The Joint Corp., a Delaware corporation, Chiro Group, LLC, a New
York limited liability company, Marc Ressler, Angelo Marracino, Jesse Curry
and Cleon Easton.
Asset and Franchise Purchase Agreement dated as of December 29, 2015, by
and among The Joint Corp., a Delaware corporation, Forte Vita Ventures, Inc.,
a California corporation, Neil Sinay and Jennifer M. Sinay.
Regional Developer License Purchase Agreement, dated January 1, 2016,
among the Company, Christina Ybanez and Mark Elias.

8-K   001-36724

  2.1

  3/09/2015

8-K   001-36724

  2.1

  4/22/2015

8-K   001-36724

  2.2

  5/05/2015

8-K   001-36724

  2.1

  5/05/2015

8-K   001-36724

  2.2

  5/21/2015

8-K   001-36724

  2.1

  5/21/2015

8-K   001-36724

  2.1

  6/05/2015

8-K   001-36724

  2.1

  6/10/2015

8-K   001-36724 

  2.1

  7/07/2015

8-K   001-36724

  2.2

  8/14/2015

8-K   001-36724

  2.1

  8/14/2015

8-K   001-36724

  1.1

  1/05/2016

8-K   001-36724

  1.1

  1/07/2016

75

 
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.42#

10.43#

10.44

10.45

10.46#

10.47#

10.48

10.49

10.49

10.50#

10.51

10.52

Employment Agreement dated April 27, 2016, between The Joint Corp. and
Peter Holt
Separation Agreement dated April 29, 2016, between The Joint Corp. and
David Orwasher
Asset and Franchise Purchase Agreement dated as of April 29, 2016, by and
among The Joint Corp., a Delaware corporation, Guthrie Joint Venture NM,
LLC, a New Mexico limited liability company and Ronald Guthrie
Asset and Franchise Purchase Agreement dated as of May 6, 2016 by and
among The Joint Corp., a Delaware corporation, T&J Chiropractic
Management, Inc., a California corporation, Vortex Financial Management,
Inc., a California corporation, Anita Davis, Johnny Linderman and Ped Abghari
aka Ted Abghari.
Separation Agreement dated June 29, 2015, between The Joint Corp. and John
Richards
Employment Agreement dated November 8, 2016, between The Joint Corp.
and John Meloun
Credit and Security Agreement dated as of January 3, 2017, by and between
The Joint Corp/, a Delaware corporation, and Tower 7 Partnership LLC, and
Ohio limited liability company
Revolving Credit Note, dated January 3, 2017, by The Joint Corp., a Delaware
corporation in favor of Tower 7 Partnership LLC
Revolving Credit Note, dated January 3, 2017, by The Joint Corp., a Delaware
corporation in favor of Tower 7 Partnership LLC
Amended and Restated Employment Agreement dated January 3, 2017,
between The Joint Corp., a Delaware corporation, and Peter Holt
Asset Purchase Agreement dated January 6th, 2017, by and between The Joint
Corp., a Delaware corporation, Don Daniels, Larry Maddalena and Jody
O’Donnell.
Assignment and Assumption Agreement dated February 24, 2017, by and
between The Joint Corp., a Delaware corporation, Don Daniels, Larry
Maddalena and Jody O’Donnell and Porter Partners, LLC.

8-K   001-36724

  10.1

5/3/2016

8-K   001-36724

  10.2

5/3/2016

8-K   001-36724

  10.1

5/5/2016

8-K   001-36724

  10.1

5/12/2016

8-K   001-36724

  10.1

6/30/2016

8-K   001-36724

  10.1

11/10/2016

8-K   001-36724

  10.1

1/9/2017

8-K   001-36274

  10.2

1/9/2017

8-K   001-36274

  10.2

1/9/2017

8-K   001-36274

  10.3

1/9/2017

10-K    001-36724

  99.1

3/10/2017

10-K    001-36724

  99.2

3/10/2017

10.53#   2017 Executive Short-Term Incentive Plan
10.54#   Form of Restricted Stock Award.
21.1
23
31.1

  List of subsidiaries of The Joint Corp.
  Consent of EKS&H LLLP
Certification of Principal Executive Officer pursuant to Rule 13a-14(a) or 15d-
14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section
302 of the Sarbanes-Oxley Act of 2002
Certification of Principal Financial Officer pursuant to Rule 13a-14(a) or 15d-
14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section
302 of the Sarbanes-Oxley Act of 2002
Certification by Principal Executive Officer and Principal Financial Officer
pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002 

31.2

32

  S-1

  333-198860

  21.1

    9/19/2014

  X
  X

  X
  X

  X

  X

76

 
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
   
   
   
 
 
   
   
   
 
 
 
 
   
   
 
 
 
 
   
   
 
 
 
 
   
   
 
 
101.INS   XBRL Instance Document
101.SCH   XBRL Taxonomy Extension Schema Document (4)
101.CAL  XBRL Taxonomy Extension Calculation Linkbase Document (4)
101.DEF   XBRL Taxonomy Extension Definition Linkbase Document (4)
101.LAB  XBRL Taxonomy Extension Label Linkbase Document (4)
101.PRE   XBRL Taxonomy Extension Presentation Linkbase Document (4)
___________________
  #Management contract or compensatory plan or arrangement.

  X
  X
  X
  X
  X
  X

77

 
   
   
   
   
 
 
 
   
   
   
 
   
   
   
 
   
   
   
 
   
   
   
 
   
   
   
 
   
   
   
 
 
 
 
 
 
 
 
 
 
Exhibit 10.53

The Joint Corp.
2017 Executive Short-Term Incentive Plan (STIP)

Plan Overview

The Joint Corp. (“the Company”) 2017 Executive Short-Term Incentive Plan (“Executive STIP”) is an annual bonus plan. The STIP pool
earned for 2017 will be determined based upon the achievement of the Company’s target Adjusted EBITDA for 2017.

Eligibility: The CEO and CFO of the Company are eligible to participate in the Executive STIP. Participants must be actively employed by
the Company on the date of payout in order to receive an award under the Executive STIP. While bonus opportunities are not strictly tied to
management level, current practices are consistent by level with the following ranges of percentage of base salary:

CEO
CFO

50%
40%

Proration: For those participants whose employment with the Company starts during 2017, their participation in the plan shall be prorated
based on the number of days employed during 2017 divided by 365 days.

Award: 100% of each individual Executive STIP award is a function of achieving the Target Adjusted EBITDA (defined below). The
percentage of achievement of that metric will be the same as the percentage of funding (between zero and 100%) of the maximum bonus
pool.

STIP  awards  are  expected  to  be  made  in  Q1  2018  following  approval  by  the  Compensation  Committee  of  the  Board  of  Directors  (the
“Compensation Committee”) and completion of the Company’s audited 2017 financial results.

The  awards  under  the  Executive  STIP  will  be  50%  in  cash  and  50%  in  restricted  stock  awards  which  will  vest  on  the  date  of  grant.
However, the Board of Directors reserves the right to reconsider the 50/50 allocation of cash to restricted stock awards based upon the facts
and circumstances at the time of approval.

2017 Executive STIP Corporate Targets : The target Adjusted EBITDA (herein defined as “Target Adjusted EBITDA”) will be established
by the Compensation Committee. Upon achievement of the Target Adjusted EBITDA for 2017, for each dollar of Adjusted EBITDA in
excess of Target Adjusted EBITDA, 70% of such amount will be credited to a STIP pool, which will be combined with  the  2017  Non-
Executive  STIP  Pool  (the  “Combined  Pool”)  until  a  maximum  of  the  Combined  Pool  an  amount  established  by  the  Compensation
Committee (the “Combined Pool Maximum”) is reached. In no event will the amount in the Combined Pool exceed the Combined Pool
Maximum.

The Combined Pool will not be funded if the Company draws on its line of credit in excess of the initial $1 million required draw except in
the circumstances where the Board of Directors have approved the strategic use of the line of credit.

1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Plan Description

Target  Adjusted  EBITDA :  In  connection  with  the  annual  budgeting  process,  the  Company  will  establish  an  annual  budget  with
corresponding Adjusted EBITDA and the annual Target Adjusted EBITDA, if different, must be approved by the Board of Directors of the
Company.

Adjusted EBITDA Definition: The Company shall prepare a budget on a consistent basis from year to year and apply a consistent definition
of Adjusted EBITDA. The Company calculates Adjusted EBITDA as follows:

2

 
 
 
 
 
 
 
 
 
 
 
Exhibit 10.54

[[FIRSTNAME]] [[MIDDLENAME]] [[LASTNAME]]

Restricted Stock Award

(The Joint Corp. Amended and Restated 2014 Incentive Stock Plan)

Subject to the following terms, The Joint Corp., a Delaware corporation (the Company), grants to the following employee of the
Company (Grantee), as of the following grant date (the  Grant Date), the following number of restricted shares (the  Restricted Shares), which
will become vested in accordance with the following vesting schedule, subject to expiration prior to vesting in accordance with the terms of this
Award:

Grantee:

Grant Date:

Number of
Restricted Shares:

Vesting Schedule:

1.       Plan

  [[FIRSTNAME]] [[MIDDLENAME]] [[LASTNAME]]

  [[GRANTDATE]]

  [[SHARESGRANTED]]

  [[VESTINGTEMPLATEDESC]]

  Terms of Award

This Award has been granted under The Joint Corp. Amended and Restated 2014 Incentive Stock Plan (the Plan), which is incorporated

in this Award by reference. Capitalized terms used in this Award without being defined (for example, the term “Plan Administrator”) have the
same meanings that they have in the Plan.

2.       Vesting

Any unvested portion of the Restricted Shares shall lapse and be cancelled on Grantee’s Termination Date unless Grantee’s Termination

occurs by reason of his or her death, in which case the Restricted Shares shall become fully vested as of Grantee’s Termination Date.

The Restricted Shares shall become fully vested upon a Change in Control, as provided in Article 8 of the Plan, prior to Grantee’s

Termination Date.

3.       Stock Certificates

The Company shall be the custodian for all shares of Restricted Stock. Reasonably promptly following the Executive’s written request

after any unvested Restricted Shares have become vested, the Company shall issue and deliver to the Executive a stock certificate in the
Executive’s name representing those vested Restricted Shares on the Company’s stock records.

 
 
 
 
 
 
 
 
 
 
   
 
   
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
4.       Voting and Distributions

Grantee shall not have the right to vote Restricted Shares and shall not be entitled to dividends and distributions in respect of Restricted

Shares until the Restricted Shares are vested.

5.       Tax Liability

Unless Grantee has made a timely election under section 83(b) of the Code to be taxed as of the Grant Date rather than as the Restricted
Shares become vested, the Company shall have the right, upon the vesting of any Restricted Shares, to deduct or withhold, or require Grantee to
remit to the Company, an amount sufficient to satisfy the federal, state, local and other taxes (including Grantee’s FICA obligation) that the
Company is required to withhold by reason of such vesting.

6.       Confidentiality and Nonsolicitation Agreement

This Award and the grant of the Restricted Shares are subject to Grantee’s (i) entering into the confidentiality and nonsolicitation
agreement which has been provided to Grantee if Grantee has not previously entered into such agreement in connection with Grantee’s receipt of
an Award under the Plan (the Nonsolicitation Agreement) or (ii) Grantee’s reaffirmation of the Nonsolicitation Agreement that Grantee
previously entered into in connection with Grantee’s receipt of an Award under the Plan.  The Company would not have granted the Award to
Grantee without Grantee’s entering into or reaffirming the Nonsolicitation Agreement.

7.       Transferability

Any unvested portion of the Restricted Shares may not be sold, transferred, assigned or pledged (whether by operation of law or
otherwise), except as provided by will or the applicable intestacy laws, and shall not be subject to execution, attachment or similar process. Once
vested, any sale, transfer, assignment or pledge of the Restricted Shares is subject to the restrictions on transfer imposed by any applicable state
and federal securities laws.

8.       Interpretation

This Award is subject to the terms of the Plan, as the Plan may be amended (but except as required by applicable law, no amendment of

the Plan after the Grant Date shall adversely affect Grantee’s rights in respect of the Award without Grantee’s consent). If there is a conflict or
inconsistency between this Award and the Plan, the terms of the Plan shall control. The Plan Administrator’s interpretation of this Award and the
Plan shall be final and binding.

9.       No Right to Continued Employment

Nothing in this Award shall be considered to confer on Grantee any right to continue in the employ of the Company or a Subsidiary or to

limit the right of the Company or a Subsidiary to terminate Grantee’s employment.

10.       Governing Law

This Award shall be governed in accordance with the laws of the State of Arizona.

2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
11.       Binding Effect

This Award shall be binding on the Company and Grantee and on Grantee’s heirs, legatees and legal representatives.

12.       Effective Date

This Award shall not become effective until Grantee’s acceptance of this Award and the acceptance or reaffirmation of the

Nonsolicitation Agreement. Upon Grantee’s acceptance of this Award and the acceptance or reaffirmation of the Nonsolicitation Agreement, this
Award shall become effective, retroactive to the Grant Date, without the necessity of further action by either the Company or Grantee.

 The Joint Corp.

By
   _____________________________

Peter D. Holt
President & Chief Executive
Officer

Acceptance by Grantee

I accept this Restricted Stock Award and agree to be bound by all of its terms. I acknowledge receipt of a copy of the Plan, and I (i) agree

to enter into the Nonsolicitation Agreement, a copy of which I acknowledge receipt, if I have not previously entered into such agreement in
connection with the receipt of an Award under the Plan or (ii) reaffirm the Nonsolicitation Agreement that I have previously entered into in
connection with the receipt of an Award under the Plan.

__________________________________________
[[FIRSTNAME]] [[MIDDLENAME]] [[LASTNAME]]

Grantee’s address:
[[RESADDR1]] [[RESADDR2]] [[RESADDR3]]
__________________________________________
[[RESCITY]], [[RESSTATEORPROV]] [[RESPOSTALCODE]]
__________________________________________
[[RESCOUNTRY]]

 
 
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
Exhibit 23

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We  consent  to  the  incorporation  by  reference  in  the  registration  statement  (No.  333-208262)  on  Form  S-8  of  our  report  dated  March  9,
2018 with respect to the consolidated balance sheets of The Joint Corp. and Subsidiary as of December 31, 2017 and 2016, and the related
consolidated statements of operations, stockholders' equity, and cash flows, for each year in the two-year period ended December 31, 2017,
which report appears in the December 31, 2017 annual report on Form 10-K of The Joint Corp. and Subsidiary. We also consent to the
reference to our firm under the heading "Experts" in such registration statements.

EKS&H LLLP

March 9, 2018
Denver, Colorado

 
 
 
 
 
 
 
CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 31.1

I, Peter D. Holt, certify that:

1.

I have reviewed this annual report on Form 10-K of The Joint Corp.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading
with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all
material  respects  the  financial  condition,  results  of  operations  and  cash  flows  of  the  registrant  as  of,  and  for,  the  periods
presented in this report;

4. The  registrant’s  other  certifying  officer(s)  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and
procedures  (as  defined  in  Exchange  Act  Rules  13a-15(e)  and  15d-15(e))  and  internal  control  over  financial  reporting  (as
defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.

b.

Designed  such  disclosure  controls  and  procedures,  or  caused  such disclosure  controls  and  procedures  to  be
designed  under  our  supervision,  to  ensure  that  material  information  relating  to  the  registrant, including  its
consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities,  particularly  during  the  period  in
which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to
be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting
and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles;

c. Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by
this report based on such evaluation; and

d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during
the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that
has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  the  registrant’s  internal  control  over  financial
reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over
financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  registrant’s  board  of  directors  (or  persons
performing the equivalent functions):

a. All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial
reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to  record,  process,  summarize  and
report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the

registrant’s internal control over financial reporting.

Date: March 9, 2018

/s/ Peter D. Holt
Peter D. Holt
President and Chief Executive Officer
(Principal Executive Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, John P. Meloun, certify that:

1.

I have reviewed this annual report on Form 10-K of The Joint Corp.;

Exhibit 31.2

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material
fact necessary to make the statements made, in light of the circumstances under which such statements were made, not
misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present
in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the
periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as
defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.

b.

Designed  such  disclosure  controls  and  procedures,  or  caused  such disclosure  controls  and  procedures  to  be
designed  under  our  supervision,  to  ensure  that  material  information  relating  to  the  registrant, including  its
consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities,  particularly  during  the  period  in
which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to
be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting
and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally accepted
accounting principles;

c. Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered
by this report based on such evaluation; and

d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during
the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that
has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial
reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control
over financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons
performing the equivalent functions):

a. All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial
reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and
report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in

the registrant’s internal control over financial reporting. 

Date: March 9, 2018

/s/ John P. Meloun
John P. Meloun
Chief Financial Officer
(Principal Financial Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32

For  purposes  of  Section  1350  of  Chapter  63  of  Title  18  of  the  United  States  Code,  as  adopted  pursuant  to  Section  906  of  the
Sarbanes-Oxley Act  of  2002,  each  of  the  undersigned  officers  of  The  Joint  Corp.,  a  Delaware  corporation  (“Company”),  does  hereby
certify, to such officer’s knowledge, that:

The Annual Report on Form 10-K for the fiscal year ended December 31, 2017 (“Form 10-K”) of the Company fully complies with
the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and the information contained in the Form 10-K fairly
presents, in all material respects, the financial condition and results of operations of the Company.

Dated: March 9, 2018

Dated: March 9, 2018

/s/ Peter D. Holt
Peter D. Holt
President and Chief Executive Officer
(Principal Executive Officer)

/s/ John P. Meloun
John P. Meloun
Chief Financial Officer
(Principal Financial Officer)