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The Joint Corp.

jynt · NASDAQ Healthcare
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Ticker jynt
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Employees 443
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FY2020 Annual Report · The Joint Corp.
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

FORM 10-K

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2020
OR





For the transition period from _______ to ________

Commission File Number: 001-36724

The Joint Corp.
(Exact name of registrant as specified in its charter)

Delaware
(State or Other Jurisdiction of
Incorporation)

16767 North Perimeter Drive, Suite 110, Scottsdale, Arizona
(Address of Principal Executive Offices)

90-0544160
(I.R.S. Employer
Identification No.)

85260
(Zip Code)

(480) 245-5960
(Registrant’s Telephone Number, Including Area Code)

Securities registered pursuant to Section 12(b) of the Act:

Title Of Each Class
Common Stock, $0.001 Par Value Per Share

Trading
Symbol(s)
JYNT

Name Of Each Exchange On Which Registered
The NASDAQ Capital Market LLC

Securities Registered Pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes         No    

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes          No   

Indicate  by  check  mark  whether  the  registrant:  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the  Securities  Exchange Act  of  1934  during  the
preceding  12  months  (or  for  such  shorter  period  that  the  registrant  was  required  to  file  such  reports),  and  (2)  has  been  subject  to  such  filing  requirements  for  the  past  90
days.  Yes          No   

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T

(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes          No   

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or emerging growth
company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer 
Non-accelerated filer 

Accelerated filer 
Smaller reporting company ☑
Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised

financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. 

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial

reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).  Yes          No   

The  aggregate  market  value  of  the  voting  and  non-voting  common  equity  held  by  non-affiliates  of  the  registrant  was  approximately  $205.8  million  as  of  June  30,  2020

based on the closing sales price of the common stock on the NASDAQ Capital Market.

There were 14,139,891 shares of the registrant’s common stock outstanding as of March 1, 2021.

Documents Incorporated by Reference

Portions  of  the  registrant's  Proxy  Statement  relating  to  its  2021 Annual  Meeting  of  Stockholders,  to  be  filed  with  the  Securities  and  Exchange  Commission  (“SEC”)

pursuant to Regulation 14A within 120 days after the registrant’s fiscal year ended December 31, 2020, are incorporated by reference in Part III of this Form 10-K.

TABLE OF CONTENTS

PART I

Business

Risk Factors

Unresolved Staff Comments

Properties

Legal Proceedings

Mine Safety Disclosures

Market for Registrant’s Common Equity, Related Stockholder Matters, and Issuer Purchases of Equity Securities

Selected Financial Data

Management’s Discussion and Analysis of Financial Condition and Results of Operations

PART II

Item 1.

Item 1A.

Item 1B.

Item 2.

Item 3.

Item 4.

Item 5.

Item 6.

Item 7.

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

Item 8.

Item 9.

Item 9A.

Item 9B.

Item 10.

Item 11.

Item 12.

Item 13.

Item 14.

Financial Statements and Supplementary Data

Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

Controls and Procedures

Other Information

Directors, Executive Officers and Corporate Governance

Executive Compensation

PART III

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Certain Relationships and Related Transactions, and Director Independence

Principal Accountant Fees and Services

PART IV

Item 15.

Exhibits, Financial Statement Schedules

SIGNATURES

Page
Numbers

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Forward-Looking Statements and Terminology

The information in this Annual Report on Form 10-K, or this Form 10-K, including this discussion under the headings “Business” and “Management’s Discussion and
Analysis of Financial Condition and Results of Operations,” contains forward-looking statements and information within the meaning of Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, which are subject to the “safe harbor” created by those sections.
All statements, other than statements of historical facts, included or incorporated in this Form 10-K could be deemed forward-looking statements, particularly statements about
our plans, strategies and prospects under the headings “Business” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” In some
cases,  you  can  identify  forward-looking  statements  by  terminology  such  as  “may,”  “will,”  “should,”  “could,”  “expects,”  “plans,”  “anticipates,”  “believes,”  “estimates,”
“predicts,” “potential,” “continue,” “intend” or the negative of these terms or other comparable terminology. All forward-looking statements in this Form 10-K are made
based on our current expectations, forecasts, estimates and assumptions, and involve risks, uncertainties and other factors that could cause results or events to differ materially
from those expressed in the forward-looking statements. In evaluating these statements, you should specifically consider various factors, uncertainties and risks that could affect
our future results or operations as described from time to time in our SEC reports, including those risks outlined under “Risk Factors” in Item 1A of this Form 10-K. These
factors, uncertainties and risks may cause our actual results to differ materially from any forward-looking statement set forth in this Form 10-K. You should carefully consider
the  trends,  risks  and  uncertainties  described  below  and  other  information  in  this  Form  10-K  and  subsequent  reports  filed  with  or  furnished  to  the  SEC  before  making  any
investment decision with respect to our securities. All forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by
this cautionary statement.  Some of the important factors that could cause our actual results to differ materially from those projected in any forward-looking statements include,
but are not limited to, the following:

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major  public  health  concerns,  including  the  outbreak  of  epidemic  or  pandemic  contagious  disease,  may  adversely  affect  revenue  at  our  clinics  and  disrupt  financial
markets, adversely affecting our stock price;

the impact of the COVID-19 pandemic on the economy and our operations, including the measures taken by
governmental authorities to address it, may precipitate or exacerbate other risks and/or uncertainties;

we may not be able to successfully implement our growth strategy if we or our franchisees are unable to locate and secure appropriate sites for clinic locations, obtain
favorable lease terms, and attract patients to our clinics;

we have limited experience operating company-owned or managed clinics in those geographic areas where we currently have few or no clinics, and we may not be able
to duplicate the success of some of our franchisees;

we may not be able to acquire operating clinics from existing franchisees or develop company-owned or managed clinics on attractive terms;

we may fail to successfully design and maintain our proprietary and third-party management information systems or implement new systems;

we may fail to properly maintain the integrity of our data or to strategically implement, upgrade or consolidate existing information systems;

increases in the number of franchisee acquisitions that we make could disrupt our business and harm our financial condition;

we  may  not  be  able  to  continue  to  sell  regional  developer  licenses  to  qualified  regional  developers  or  sell  franchises  to  qualified  franchisees,  and  our  regional
developers and franchisees may not succeed in developing profitable territories and clinics;

we may not be able to identify, recruit and train enough qualified chiropractors to staff our clinics;

new clinics may not reach the point of profitability, and we may not be able to maintain or improve revenues and franchise fees from existing franchised clinics;

Table of Contents

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the chiropractic industry is highly competitive, with many well-established independent competitors, which could prevent us from increasing our market share or result
in reduction in our market share;

administrative actions and rulings regarding the corporate practice of chiropractic and joint employer responsibility may jeopardize our business model;

negative  publicity  or  damage  to  our  reputation,  which  could  arise  from  concerns  expressed  by  opponents  of  chiropractic  and  by  chiropractors  operating  under
traditional service models, could adversely impact our operations and financial position;

our  security  systems  may  be  breached,  and  we  may  face  civil  liability  and  public  perception  of  our  security  measures  could  be  diminished,  either  of  which  would
negatively affect our ability to attract and retain patients; and

legislation, regulations, as well as new medical procedures and techniques, could reduce or eliminate our competitive advantages.

Additionally,  there  may  be  other  risks  that  are  otherwise  described  from  time  to  time  in  the  reports  that  we  file  with  the  Securities  and  Exchange  Commission.  Any

forward-looking statements in this report should be considered in light of various important factors, including the risks and uncertainties listed above, as well as others.

As used in this Form 10-K:

•

•

•

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“we,”  “us,”  and  “our”  refer  to  The  Joint  Corp.,  its  variable  interest  entities  (“VIEs”),  and,  its  wholly  owned  subsidiary,  The  Joint  Corporate  Unit  No.  1,  LLC,
collectively.

a “clinic” refers to a chiropractic clinic operating under our “Joint” brand, which may be (i) owned by a franchisee, (ii) owned by a professional corporation or limited
liability company and managed by a franchisee; (iii) owned directly by us; or (iv) owned by a professional corporation or limited liability company and managed by us.

when we identify an “operator” of a clinic, a party that is “operating” a clinic, or a party by whom a clinic is “operated,” we are referring to the party that operates all
aspects of the clinic in certain jurisdictions, and to the party that manages all aspects of the clinic other than the practice of chiropractic in certain other jurisdictions.

when we describe our acquisition or our opening of a clinic, we are referring to our acquisition or opening of the entity that operates all aspects of the clinic in certain
jurisdictions, and to our acquisition or opening of the entity that manages aspects of the clinic other than the practice of chiropractic in certain other jurisdictions.

Table of Contents

ITEM 1.    BUSINESS

Overview

PART I

"Our mission is to improve
quality of life through routine and
affordable chiropractic care."

Our principal business is to develop, own, operate, support and manage chiropractic clinics through direct ownership, management arrangements, franchising and the sale

of regional developer rights throughout the United States.

We are a rapidly growing franchisor and operator of chiropractic clinics that uses a private pay, non-insurance, cash-based model. We seek to be the leading provider of
chiropractic  care  in  the  markets  we  serve  and  to  become  the  most  recognized  brand  in  our  industry  through  the  rapid  and  focused  expansion  of  chiropractic  clinics  in  key
markets throughout North America and potentially abroad. We strive to accomplish our mission by making quality care readily available and affordable in a retail setting. We
have created a growing network of modern, consumer-friendly chiropractic clinics operated or managed by franchisees and by us that employ licensed chiropractors. Our model
enables us to price our services below most competitors’ pricing for similar services and below most insurance co-payment levels (i.e., below the patient co-payment required
for an insurance-covered service).

Since acquiring the predecessor to our company in March 2010, we have grown our enterprise from eight to 579 clinics in operation as of December 31, 2020, with an
additional 212 franchise licenses sold but not yet developed across our network, and 41 letters-of-intent for future clinic licenses. As of December 31, 2020, 515 of our clinics
were operated or managed by franchisees and 64 clinics were operated as company-owned or managed clinics. In the year ended December 31, 2020, our system registered
approximately 8.3 million patient visits and generated system-wide sales of $260 million. Our future growth strategy remains focused on accelerating the development of our
franchise base through the sale of additional franchises and through a robust regional developer network. In 2021, we plan to continue our acceleration of the expansion of our
company-owned or managed portfolio through the opportunistic acquisition of select operating clinics in addition to the development of new clinics. We collect a royalty of
7.0% of revenues from franchised clinics. We remit a 3.0% royalty to our regional developers on the gross sales of franchises opened within certain regional developer protected
territories.  We  also  collect  a  national  marketing  fee  of  2.0%  of  gross  sales  of  all  franchised  clinics.  We  receive  a  franchise  sales  fee  of  $39,900  for  each  franchise  we  sell
directly. For each franchise sold through our network of regional developers, the regional developer typically receives up to 50% of the respective franchise fee. If a franchisee
purchases additional franchise licenses, the initial franchise fee is reduced by $10,000 per additional license.

On November 14, 2014, we completed our initial public offering, or the IPO, of 3,000,000 shares of common stock at an initial price to the public of $6.50 per share, and
we  received  net  proceeds  of  approximately  $17.1  million.  Our  underwriters  exercised  their  option  to  purchase  450,000  additional  shares  of  common  stock  to  cover  over-
allotments on November 18, 2014, pursuant to which we received net proceeds of approximately $2.7 million. Also, in conjunction with the IPO, we issued warrants to the
underwriters for the purchase of 90,000 shares of common stock, which were exercisable during the period between November 10, 2015 and November 10, 2018 at an exercise
price of $8.125 per share. These warrants expired on November 10, 2018.

On  November  25,  2015,  we  closed  on  our  follow-on  public  offering  of  2,272,727  shares  of  common  stock,  at  a  price  to  the  public  of  $5.50  per  share.  We  granted  the
underwriters a 45-day option to purchase up to 340,909 additional shares of common stock to cover over-allotments, if any. On December 30, 2015, our underwriters exercised
their over-allotment option to purchase an additional 340,909 shares of common stock at a price of $5.50 per share. After giving effect to the over-allotment exercise, the total
number of shares offered and sold in our follow-on public offering increased to 2,613,636 shares. With the over-allotment option exercise, we received aggregate net proceeds
of approximately $13.0 million.

We  deliver  convenient,  appointment-free  chiropractic  adjustments  in  an  inviting,  open  bay  environment  at  prices  that  are  approximately  52%  lower  than  the  average
industry cost for comparable procedures offered by traditional chiropractors, according to 2020 industry data from Chiropractic Economics. In support of our mission to offer
quality,  affordable  and  convenient  care  to  our  patients,  our  clinics  offer  a  variety  of  customizable  membership  and  wellness  treatment  plans  which  provide  additional  value
pricing even as compared with our single-visit pricing schedules. These flexible plans are designed to attract patients and encourage repeat visits and routine usage as part of an
overall health and wellness program.

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As of December 31, 2020, we had 579 franchised or company-owned or managed clinics in operation in 33 states. The map below shows the states in which we or our

franchisees operate clinics and the number of clinics open in each state as of December 31, 2020.

Our  retail  locations  have  been  selected  to  be  visible,  accessible  and  convenient.  We  offer  a  welcoming,  consumer-friendly  experience  that  attempts  to  redefine  the
chiropractic doctor/patient relationship. Our clinics are open longer hours than many of our competitors, including weekend days, and our patients do not need appointments.
We  accept  cash  or  major  credit  cards  in  return  for  our  services.  We  do  not  accept  insurance  and  do  not  provide  Medicare  covered  services.  We  believe  that  our  approach,
especially  our  commitment  to  affordable  pricing  and  our  ready  service  delivery  model,  will  attract  existing  consumers  of  chiropractic  services  and  will  also  appeal  to  the
growing market of consumers who seek alternative or non-invasive wellness care, but have not yet tried chiropractic. According to our patient survey conducted in early 2021
by WestGroup Research, 27% of our new patients had never tried chiropractic care before they came to The Joint. This represents an increase from 26% of patients new to
chiropractic in the same survey conducted in 2019, 22% in 2017, 21% in 2016, and 16% in 2013, demonstrating our continued impact on the chiropractic market and offering
validation to our thesis that we are actually expanding the overall market for chiropractic.

Our patients arrive at our clinics without appointments at times convenient to their schedules. Once a patient has joined our system and is returning for treatment, they
simply swipe their membership card at a card reader at the reception desk to announce their arrival. The patient is then escorted to our open adjustment area, where they are
required  to  remove  only  their  outerwear  to  receive  their  adjustment.  Each  patient’s  records  are  digitally  updated  for  retrieval  in  our  proprietary  data  storage  system  by  our
chiropractors  in  compliance  with  all  applicable  medical  records  security  and  privacy  regulations.  The  adjustment  process,  administered  by  a  licensed  chiropractor,  takes
approximately 15 - 20 minutes on average for a new patient and 5 - 7 minute on average for a returning patient.

Our  consumer-focused  service  model  targets  the  non-acute  treatment  market,  which  is  part  of  the  $16  billion  chiropractic  services  market,  according  to  IBIS  market
research report in April 2020. As our model does not focus on the treatment of severe or acute injury, we do not provide expensive and invasive diagnostic tools such as MRIs
and X-rays. Instead we refer those with severe or acute symptoms to alternate healthcare providers, including traditional chiropractors.

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Our Industry

Chiropractic  care  is  widely  accepted  among  individuals  with  a  variety  of  medical  conditions,  particularly  back  pain. A  2018  Gallup  report  commissioned  by  Palmer
College of Chiropractic shows that among all U.S. adults, including those who did not have neck or back pain, 16% went to a chiropractor in the last 12 months. These numbers
represent a marked increase over the 2012 National Health Interview Survey that measured chiropractic use at 8% of the population. According to the American Chiropractic
Association,  80%  of Americans  experience  back  pain  at  least  once  in  their  lifetime. According  to  the  same  2018  Gallup  report  commissioned  by  the  Palmer  College  of
Chiropractic, eight in 10 adults in the United States (80%) prefer to see a health care professional who is an expert in spine-related conditions for neck or back pain care instead
of a general medicine professional who treats a variety of conditions (15%).

Chiropractic care is increasingly recognized as an effective treatment for pain and potentially for a variety of other conditions. The American College of Physicians (ACP)
now recommends non-drug therapy such as spinal manipulation as a first line of treatment for patients with chronic low-back pain. The ACP states that treatments such as spinal
manipulation are shown to improve symptoms with little risk of harm. The National Center for Complementary & Alternative Medicine of the National Institutes of Health has
stated  that  spinal  manipulation  appears  to  benefit  some  people  with  low-back  pain  and  also  may  be  helpful  for  headaches,  neck  pain,  upper-  and  lower-extremity  joint
conditions and whiplash-associated disorders. The Mayo Clinic has recognized chiropractic as safe when performed by trained and licensed chiropractors, and the Cleveland
Clinic has stated that chiropractors are established members of the mainstream medical team.

The chiropractic industry in the United States is large and highly fragmented. The Bureau of Labor Statistics estimates that $90 billion is spent on back pain each year in
the U.S. According to a report issued by IBIS World Chiropractors Market Research in April 2020, expenditures for chiropractic services in the U.S. are $16 billion annually.
The United States Bureau of Labor Statistics expects employment in chiropractic to grow steadily. Some of the factors that the Bureau of Labor Statistics identified as driving
this growth are healthcare cost pressures, an aging population requiring more health care and technological advances, all of which are expected to increasingly shift services
from  inpatient  facilities  and  hospitals  to  outpatient  settings.  We  believe  that  the  demand  for  our  chiropractic  services  will  continue  to  grow  as  a  result  of  several  additional
drivers,  such  as  the  growing  recognition  of  the  benefits  of  regular  maintenance  therapy  coupled  with  an  increasing  awareness  of  the  convenience  of  our  service  and  of  our
pricing at a significant discount to the cost of traditional chiropractic adjustments and, in most cases, at or below the level of insurance co-payment amounts.

Today,  most  chiropractic  services  are  provided  by  sole  practitioners,  generally  in  medical  office  settings.  The  chiropractic  industry  differs  from  the  broader  healthcare
services  industry  in  that  it  is  more  heavily  consumer-driven,  market-responsive  and  price  sensitive,  in  large  measure  a  result  of  many  treatment  options  falling  outside  the
bounds of traditional insurance reimbursable services and fee schedules. According to the IBIS market research report in April 2020, the four largest industry companies were
each expected to generate less than 1.0% of total industry revenue in 2020. We believe these characteristics are evidence of an underserved market with potential consumer
demand that is favorable for an efficient, low-cost, consumer-oriented provider.

Most chiropractic practices are set up to accept and to process insurance-based reimbursement. While chiropractors typically accept cash payment in addition to insurance,
Medicare  and  Medicaid,  they  continue  to  incur  overhead  expenses  associated  with  maintaining  the  capability  to  process  third-party  reimbursement.  We  believe  that  most
chiropractors who use this third-party reimbursement model would find it economically difficult to discount the prices they charge for their services to levels comparable with
our pricing.

Accordingly, we believe these and certain other trends favor our business model. Among these are:

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People, most notably Millennials – the largest portion of our patient base – have increasingly active lifestyles and are living longer, requiring more medical,
maintenance and preventative support;
People are increasingly open to alternative, non-pharmacological types of care;
Utilization of more conveniently situated, local-sited urgent-care or “mini-care” alternatives to primary care is increasing; and
Popularity of health clubs, massage and other non-drug, non-invasive wellness maintenance providers is growing.

Our Competitive Strengths

We believe the following competitive strengths have contributed to our initial success and will position us for future growth:

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Retail,  consumer-driven  approach.    To  support  our  consumer-focused  model,  we  use  strong,  recognizable  retail  approaches  to  stimulate  brand-awareness  and  attract
patients to our clinics. We intend to continue to drive awareness of our brand by locating clinics mainly at retail centers and convenience points, displaying prominent signage
and employing consistent, proven and targeted marketing tools. We offer our patients the flexibility to visit our clinics without an appointment and receive prompt attention.
Additionally, most of our clinics offer extended hours of operation, including weekends, which is not typical among our competitors.

We attracted an average of 1,086 new patients per clinic (for all clinics open for the full twelve months of 2020) during the year ended December 31, 2020, as compared to
the  2020  chiropractic  industry  average  of  333  new  patients  per  year  for  traditional  insurance-based  non-multidisciplinary  or  integrated  practices,  according  to  a  2020
Chiropractic Economics survey.

Quality,  Empathetic  Service.   Across  our  system  we  have  a  community  of  approximately  1,675  fully  licensed  chiropractic  doctors,  who  performed  approximately  8.3
million adjustments last year alone. Our doctors provide personal and intuitive patient care focused on pain relief and ongoing wellness to promote healthy, active lifestyles. We
provide our doctors one-on-one training, as well as ongoing coaching and mentoring. Our doctors continually refine their skills, as our clinics see an average of 305 patient
visits per week (for clinics open for the full twelve months of 2020), as compared to the 2020 chiropractic industry average of 109 patients per week for non-multidisciplinary
or integrated practices, according to a 2020 Chiropractic Economics survey. Our service offerings encourage consumer trial, repeat visits and sustainable patient relationships.

By limiting the administrative burdens of insurance processing, our model helps chiropractors focus on patient service. We believe the time our chiropractors save by not
having to perform administrative duties related to insurance reimbursement allows more time to see more patients, establish and reinforce chiropractor/patient relationships, and
educate patients on the benefits of chiropractic maintenance therapy.

Our approach has made us an attractive alternative for chiropractic doctors who want to spend more time treating patients than they typically do in traditional practices,
which are burdened with greater overhead, personnel and administrative expense. We believe that our model helps us to recruit chiropractors who want to focus their practice
principally on patient care.

Accessibility.  We believe that our strongest competitive advantages are our convenience and affordability. By focusing on non-acute care in an open-bay environment and
by not participating in insurance or Medicare reimbursement, we are able to offer a much less expensive alternative to traditional chiropractic services. We can do this because
our clinics do not have the expenses of performing certain diagnostic procedures and processing reimbursement claims. Our model allows us to pass these savings on to our
patients. According to Chiropractic Economics in 2020, the average fee for a chiropractic treatment involving spinal manipulation in a cash-based practice in the United States is
approximately $60. By comparison, our average fee as of December 31, 2020 was approximately $29, approximately 52% lower than the industry average price.

We believe our pricing and service offering structure helps us to generate higher usage. The following table sets forth our average price per adjustment as of December 31,
2020 for patients who pay by single adjustment plans, multiple adjustment packages, and multiple adjustment membership plans. Our price per adjustment as of December 31,
2020 averaged approximately $29 across all three groups.

Price per adjustment

The Joint Service Offering

Single Visit

Package(s)

Membership(s)

$

39 

$21—$33

$17—$20

Proven track record of opening clinics and growing revenue at the clinic level.  We have grown our clinic revenue base consistently. From January 2012 through
December 31, 2020, we have increased annual gross sales across our clinics from $22.3 million to $260.0 million. During this period, we increased the number of clinics in
operation from 33 to 579.

We continue to be encouraged by the ability of individual clinics to generate growth. While there is significant variation in results in our system, and the results of our top-
performing clinics are not representative of our system overall, we believe it is worth noting that in January 2012, the highest-performing clinic in our system was a franchise
clinic which had monthly sales of approximately $45,000, and in December 2020, the highest performing clinic in our system was a franchise clinic which had monthly sales of
approximately $138,000.

Strong  and  proven  management  team.    Our  strategic  vision  is  directed  by  our  president  and  chief  executive  officer,  Peter  D.  Holt,  who  has  more  than  30  years  of

experience in domestic and international franchising, franchise development and

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operations. Under his direction, we have confirmed our commitment to the continued strengthening of operations, the continued cultivation and management of our franchise
community, as well as a strong commitment to future clinic development both domestically and internationally. Mr. Holt was most recently president and chief executive officer
of Tasti-D-Lite. He has also served as chief operating officer of 24seven Vending (U.S), where he directed its franchise system in the U.S., and as executive vice president of
development for Mail Boxes Etc. and vice president of international for I Can’t Believe It’s Yogurt and Java Coast Fine Coffees. Mr. Holt directs a team of dedicated leaders
who are focused on executing our business plan and implementing our growth strategy.

Mr. Holt has assembled a strong management team including Jake Singleton as chief financial officer since November 2018. In addition to valuable institutional memory
from his over three years serving as our corporate controller before assuming the role of CFO, Mr. Singleton has financial and accounting experience from his time with the
public accounting firm Ernst & Young LLP.

Eric Simon joined as vice president of franchise sales and development in 2016 with over 20 years of experience in all aspects of franchising, most recently as director of
franchise development for AAMCO Transmissions. Mr. Simon spent five years as a franchisee and area developer with Extreme Pita and previously spent 10 years with Mail
Boxes Etc. in franchise sales roles.

Jorge Armenteros joined as vice president of operations in 2017 bringing with him more than 40 years of franchise operations and leadership experience. For 10 years prior
to joining the team, Mr. Armenteros was the executive senior vice president of franchise operations and corporate development for Campero USA, a fast food restaurant chain.
Prior to that, he was founder and chief executive officer of Tri-Brands Management Group, which operated franchised Dunkin’ Donuts, Baskin Robbins and Togo restaurants,
and was vice president of operations at Dunkin’ Brands. His career also includes a period as a multi-unit franchisee of Dunkin’ Donuts.

Amy Karroum was promoted to vice president of human resources in 2017, having joined us in 2015. Prior to working at The Joint, Ms. Karroum was director of human

resources for Thermo Fluids, an oil recycling company, and before that, she spent five years in homebuilding with both Taylor Morrison and Pulte Homes.

Jason  Greenwood  joined  our  management  team  as  vice  president  of  marketing  in  2018.  Mr.  Greenwood  spent  the  last  10  years  at  Peter  Piper  Pizza  in  progressively

responsible roles, most recently as chief marketing officer. Prior to that, he was a multi-unit franchisee for Robeks Juice.

Manjula Sriram joined our management team as vice president of information technology in 2018. Prior to working at The Joint, Ms. Sriram spent the last three years at
Early  Warning  Services  in  progressively  responsible  roles,  most  recently  as  director  of  customer  implementation  and  support.  Prior  to  that,  she  performed  various  senior
technical and project management roles at Vail Systems, Inc, US Foods, Walgreens and United Airlines.

Steven Knauf, D.C. was promoted to Executive Director of Chiropractic and Compliance in 2020. Dr. Knauf began working at The Joint in 2011. After spending four years
as  a  chiropractor  in  clinic,  he  took  the  role  of  Senior  Doctor  of  Chiropractic  for  13  of  The  Joint  Corp.  clinics  and,  subsequently,  was  elevated  to  a  director  position  at  the
corporate office. In August 2017, he was appointed by the governor to serve on the Arizona Board of Chiropractic Examiners, a position which he continues to hold.

We believe that our management team’s experience and demonstrated success in building and operating a robust franchise system will be a key driver of our growth and

will position us well for achieving our long-term strategy. 

Our Growth Strategy

Our goal is not only to capture a significant share of the existing market but also to expand the market for chiropractic care. We are accomplishing this through the rapid
geographic  expansion  of  our  affordable  franchising  program  and  the  acceleration  of  our  development  of  company-owned  or  managed  clinics. Accordingly,  our  long-term
growth tactics include:

•

•

•

the continued growth of system sales and royalty income; 

accelerating the opening of clinics already in development;

the sale of additional franchises;

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•

•

•

•

•

the sale of additional regional developer protected territories resulting in the opening of additional franchised clinics; 

increasing the capability and capacity of our existing regional developer network;

improving operational margins and leveraging infrastructure;

the opportunistic acquisition of existing franchises – referred to as “buybacks”; and

the development of company-owned or managed clinics – referred to as “greenfields” – in clustered geographies.

Our analysis of patient records data from 513 clinics suggests that the United States market alone can support at least 1,800 of our clinics.

Continued growth of system sales.

System wide comparable same-store sales growth, or “Comp Sales,” for 2020 was 9% despite the pandemic, reflecting the resilience and the growing acceptance of The
Joint business model. Comp Sales refers to the amount of sales a clinic generates in the most recent accounting period, compared to the amount of sales it generated in a similar
period in the past. Comp Sales include the sales from both company-owned or managed clinics and franchised clinics that in each case have been open at least 13 full months
and  exclude  any  clinics  that  have  closed.  We  believe  that  the  experience  we  have  gained  in  developing  and  refining  management  systems,  operating  standards,  training
materials and marketing and customer acquisition activities has contributed to our system’s revenue growth. In addition, we believe that increasing awareness of our brand has
contributed to revenue growth, particularly in markets where the number and density of our clinics has made cooperative and mass media advertising attractive. We believe that
our ability to leverage aggregated and general media digital advertising and search tools will continue to grow as the number and density of our clinics increases.

Selling additional franchises.

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We will continue to sell franchises. We believe that to secure leadership in our industry and to maximize our opportunities in our markets, it is important to gain brand
equity  and  consumer  awareness  as  rapidly  as  possible,  consistent  with  a  disciplined  approach  to  opening  clinics.  We  believe  that  continued  sales  of  franchises  in  selected
markets is the most effective way to drive brand awareness in the short term. As discussed below, consistent with our longer-term strategy, we will continue to open or acquire
company-owned or managed clinics, and we believe that a growth strategy that includes both franchised and company-owned or managed clinics has advantages over either
approach by itself.

Selling additional Regional Developer rights.

We believe that we can achieve scale faster by using a regional developer model, which is employed by many successful franchisors. We sell a regional developer the rights
to open a minimum number of clinics in a defined territory. They in turn help us to identify and qualify potential new franchisees in that territory and assist us in providing field
training, clinic openings and ongoing support. In return, we share part of the initial franchise fee and pay the regional developer 3% of the 7% ongoing royalties we collect from
the franchisees in their protected territory. In 2019, we sold the rights to one additional regional developer territory for a combined minimum development commitment of 40
clinics over a ten-year period. In 2020, we sold the rights to six additional regional developer territories for a combined minimum development of 37 clinics over a seven to ten-
year period. In 2020, regional developers were responsible for 83% of the 121 franchise license sales for the year. This growth reflects the power of the regional developer
program to accelerate the number of clinics opening across the country.

Opening clinics in development.

In addition to our 579 operating clinics as of December 31, 2020, we have granted franchises, either directly or with our regional developers' support, for an additional 212
clinics  that  we  believe  will  be  developed  in  the  future  and  executed  41  letters-of-intent  for  future  clinic  licenses.  We  will  continue  to  support  our  franchisees  and  regional
developers to open these clinics and to achieve sustainable performance as rapidly as possible.

Continue to improve margins and leverage infrastructure.

We believe our corporate infrastructure can support a clinic base greater than our existing footprint. As we continue to grow, we expect to drive greater efficiencies across
our operations, development and marketing programs and further leverage our technology and existing support infrastructure. We believe we will be able to control corporate
costs  over  time  to  enhance  margins  as  general  and  administrative  expenses  grow  at  a  slower  rate  than  our  clinic  base  and  sales. As  a  percentage  of  revenue,  general  and
administrative expenses during the year ended December 31, 2020 and 2019 were 62% and 63%, respectively, reflecting improved leverage of our operating model. At the clinic
level, we expect to drive margins and labor efficiencies through continued sales growth and consistently applied operating standards as our clinic base matures and the average
number of patient visits increases. In addition, we continue to consider introducing selected and complementary branded products such as nutraceuticals or dietary supplements
and related additional services.

Acquiring existing franchises.

We  believe  that  we  can  accelerate  the  development  of,  and  revenue  generation  from,  company-owned  or  managed  clinics  through  the  further  selective  acquisition  of
existing franchised clinics. We will continue to pursue the acquisition of existing franchised clinics that meet our criteria for demographics, site attractiveness, proximity to other
clinics and additional suitability factors. Following the completion of the IPO through December 31, 2020, we acquired 44 existing franchises, subsequently closed three, and
continue to operate 41 of them as company-owned or managed clinics.

Development of company-owned or managed clinics.

We acquired our first company-owned or managed clinic on December 31, 2014. In the first full calendar quarter after that acquisition, total revenue from company-owned
or managed clinics was $0.4 million, growing to approximately $9.2 million in the quarter ended December 31, 2020. Total revenue from our 64 company-owned or managed
clinics was approximately $31.8 million for the year ended December 31, 2020 as compared to $25.8 million from 60 company-owned or managed clinics for the year ended
December 31, 2019. Through December 31, 2020, revenue from company-owned or managed clinics consisted of revenue earned from 41 franchised clinics that we acquired,
as well as 23 clinics that we developed.

Consistent with our strategies discussed above, we intend to continue to target geographic clusters where we are able to increase efficiencies through a consolidated real
estate penetration strategy, leverage cooperative advertisement and marketing, and attain general corporate and administrative operating efficiencies. We also believe that the
development timeline and point of break-even for company-owned or managed clinics will be shortened as compared to our previous greenfield openings and

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that our revenue from company-owned or managed clinics will ultimately exceed revenue that would be generated through royalty income from a franchise-only system.

Regulatory Environment

HIPAA

In an effort to further combat healthcare fraud and protect patient confidentiality, Congress included several anti-fraud measures in the Health Insurance Portability and
Accountability Act of 1996 (HIPAA). HIPAA created a source of funding for fraud control to coordinate federal, state and local healthcare law enforcement programs, conduct
investigations,  provide  guidance  to  the  healthcare  industry  concerning  fraudulent  healthcare  practices,  and  establish  a  national  data  bank  to  receive  and  report  final  adverse
actions. HIPAA also criminalized certain forms of healthcare fraud against all public and private payors. Additionally, HIPAA mandated the adoption of standards regarding the
exchange  of  healthcare  information  in  an  effort  to  ensure  the  privacy  and  security  of  electronic  patient  information.  Sanctions  for  failing  to  comply  with  HIPAA  include
criminal  penalties  and  civil  sanctions.  In  February  2009,  the American  Recovery  and  Reinvestment Act  of  2009  (ARRA)  was  enacted.  Title  XIII  of ARRA,  the  Health
Information  Technology  for  Economic  and  Clinical  Health Act  (HITECH),  included  substantial  Medicare  and  Medicaid  incentives  for  providers  to  adopt  electronic  health
records (“EHR”) and grants for the development of health information exchange (“HIE”) systems. Recognizing that HIE and EHR systems would not be implemented unless
the public could be assured that the privacy and security of patient information in such systems is protected, HITECH also significantly expanded the scope of the privacy and
security requirements under HIPAA. Most notable were mandatory breach notification requirements and a heightened enforcement scheme that included increased penalties,
expanded to apply to business associates as well as to covered entities. In addition to HIPAA, a number of states have adopted laws and/or regulations applicable in the use and
disclosure of individually identifiable health information that can be more stringent than comparable provisions under HIPAA and HITECH.

We believe that our operations substantially comply with applicable standards for privacy and security of protected healthcare information, but such ongoing compliance

involves significant time, effort and expense.

State regulations on corporate practice of chiropractic.

In  states  that  regulate  the  “corporate  practice  of  chiropractic,”  chiropractic  services  are  provided  solely  by  legal  entities  organized  under  state  laws  as  professional
corporations, or PCs or their equivalents. Each of the PCs is wholly owned by one or more licensed chiropractors and employs or contracts with chiropractors in one or more
offices.  We  do  not  own  any  capital  stock  of  (or  have  any  other  ownership  interest  in)  any  such  PC.  We  and  our  franchisees  that  are  not  owned  by  chiropractors  enter  into
management services agreements with PCs to provide the PCs on an exclusive basis with all non-clinical administrative services needed by the chiropractic practice.

In  February  2020,  the  State  of  Washington  Chiropractic  Quality  Assurance  Commission  delivered  notices  that  it  was  investigating  complaints  made  against  three
chiropractors  who  own  clinics,  or  are  (or  were)  employed  by  clinics,  in  Washington  for  which  our  franchisees  that  are  not  owned  by  chiropractors  provide  management
services. The notices contained allegations of fee-splitting, specifically targeting a provision in our Franchise Disclosure Document providing for the payment of royalty fees
based on revenue derived from the furnishing of chiropractic care. The notices appear to question our business model. The Commission posed a number of questions to the
chiropractors  and  requested  documentation  describing  the  fee  structure  and  related  matters. All  three  chiropractors  have  responded  to  the  Commission.  The  investigations
initiated by the Commission are in the early stages, and we are not yet aware of the full extent of the Commission’s concerns. As these investigations proceed, we are assisting,
and will continue to assist, the chiropractors in working toward a resolution.

In February 2019, a bill was introduced in the Arkansas state legislature prohibiting the ownership and management of a chiropractic corporation by a non-chiropractor.
The bill was drafted by the Arkansas State Board of Chiropractic Examiners. This bill has since been withdrawn. While it is questionable whether the prohibition would have
been applicable to our business model in Arkansas, the bill could have been interpreted to challenge that model if it had passed in its proposed form. We have no assurance that
another bill posing a similar or greater challenge to our business model will not be introduced in the future. Previously, in 2015, the Arkansas Board had questioned whether our
business model might violate Arkansas law in its response to an inquiry we made on behalf of one of our franchisees. While the Arkansas Board did not thereafter pursue the
matter of a possible violation, it might choose to do so at any time in the future.

In February 2019, the North Carolina Board of Chiropractic Examiners delivered notices alleging certain violations to sixteen chiropractors working for clinics in North
Carolina for which our franchisees that are not owned by chiropractors provide management services. We retained legal counsel in this matter, and a preliminary hearing was
conducted on February

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21, 2019. The North Carolina Board issued its findings to each of the individual chiropractors, which generally included an overall finding that probable cause existed to show
that the chiropractors violated one or more of the North Carolina Board’s rules. The findings each also proposed an Informal Settlement Agreement in lieu of proceeding to a
full hearing before the North Carolina Board. On April 22, 2019, each of the chiropractors, through their attorneys, delivered to the North Carolina Board notices refuting the
North Carolina Board’s findings and seeking revisions to the Settlement Agreement. The North Carolina Board replied with certain counterproposals, and all chiropractors have
since accepted the terms. While the allegations consisted primarily of quality of care and advertising issues, it is possible that the actions of the North Carolina Board arose out
of concerns related to our business model, and if so, we have no assurance that the North Carolina Board will not pursue other claims against the chiropractors in the future.

In November 2018, the Oregon Board of Chiropractic Examiners adopted changes to its rules to prohibit a chiropractor from owning or operating a chiropractic practice as
a  surrogate  for  a  non-chiropractor. As  in  the  case  of  the  proposed Arkansas  bill,  it  is  questionable  whether  this  prohibition  is  applicable  to  our  business  model  in  Oregon;
however, depending upon how the amended rules are interpreted, they could similarly pose a threat. Since our franchisees began operating in Oregon, the Oregon Board has
made several inquiries with respect to our business model. We have typically satisfied these inquiries by providing a brief response or documentation. In February 2018, the
Oregon Board asked us for clarification regarding ownership of our franchise locations operating in Oregon, and we responded with the requested clarification. The Oregon
Board  has  not  taken  any  further  action,  but  we  have  no  assurance  that  it  will  not  do  so  in  the  future  or  that  we  have  satisfied  the  Oregon  Board’s  concerns.  One  of  our
franchisees received a letter from the Oregon Board alleging a violation of the rules against the corporate practice of chiropractic, but after a further exchange of correspondence
with the franchisee, the Oregon Board notified the franchisee in August 2018 that the case was closed.

In November 2015, the California Board of Chiropractic Examiners commenced an administrative proceeding to which we were not a party, in which it claimed that the
doctor who owns the PC that we manage in southern California violated California’s prohibition on the corporate practice of chiropractic, among other claims, because our
management of the clinics operated by his PC involved the exercise of control over certain clinical aspects of his practice. The claims were subsequently dismissed congruent
with the decision of the administrative law judge who conducted the proceeding; however, we cannot assure you that similar claims will not be made in the future, either against
us or our affiliated PCs.

In a June 2015 Assurance of Discontinuance with the New York Attorney General, Aspen Dental Management, a provider of business support services to independently
owned dental practices, agreed to settle claims that it improperly made business decisions impacting clinical matters, illegally engaged in fee-splitting with dental practices and
required the dental practices to use the “Aspen Dental” trade name in a manner that had the potential to mislead consumers into believing that the “Aspen Dental”- branded
offices  were  under  common  ownership  with  the  provider.  Pursuant  to  the  settlement, Aspen  Dental  paid  a  substantial  fine  and  agreed  to  change  its  business  and  branding
practices, including changes to its website and marketing materials in order to make clear that the Aspen-branded dental offices were independently owned and operated. While
it has not done so to date, we cannot assure you that the New York Attorney General will not similarly choose to challenge our contractual relationships with our affiliated PCs
in New York and, in particular, to question whether use of The Joint trademark by our affiliated PCs misleads consumers, causing them to incorrectly conclude that we are the
provider of chiropractic treatment.

The Kansas Healing Arts Board, in response to a third-party complaint about one of our franchisees, sent a letter to the franchisee in February 2015 questioning whether the
franchise business model might violate Kansas law regarding the unauthorized practice of chiropractic care. At the time, we and the franchisee had several communications with
the Kansas Board with respect to modifying the management agreement to address its concerns. While we have had no further communications with the Board since that time,
we have also received no assurance that changes to the agreement satisfied its concerns.

While the effect of the Arkansas bill if passed, the Oregon rules changes, and the proceedings in Washington, North Carolina, California, New York and Kansas may be
that our business practices in those states are under stricter scrutiny than elsewhere, we believe we are in substantial compliance with all applicable laws relating to the corporate
practice of chiropractic.

Please see the risk factor in Item 1A for a more detailed discussion of state regulations on the corporate practice of chiropractic as they relate to our business model.

Regulation relating to franchising

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We  are  subject  to  the  rules  and  regulations  of  the  Federal  Trade  Commission  and  various  state  laws  regulating  the  offer  and  sale  of  franchises.  The  Federal  Trade
Commission and various state laws require that we furnish a Franchise Disclosure Document or FDD containing certain information to prospective franchisees, and a number of
states  require  registration  of  the  FDD  at  least  annually  with  state  authorities.  Included  in  the  information  required  to  be  disclosed  in  our  FDD  is  our  business  experience,
material litigation, all fees due to us from franchisees, a franchisee’s estimated initial investment, restrictions on sources of products and services we impose on franchisees,
development and operating obligations of franchisees, whether we provide financing to franchisees, our training and support obligations and other terms and conditions of our
franchise  agreement.  We  are  operating  under  exemptions  from  registration  in  several  states  based  on  our  qualifications  for  exemption  as  set  forth  in  those  states’  laws.
Substantive  state  laws  regulating  the  franchisor-franchisee  relationship  presently  exist  in  many  states.  We  believe  that  our  FDD  and  franchising  procedures  comply  in  all
material respects with both the Federal Trade Commission guidelines and all applicable state laws regulating franchising in those states in which we have offered franchises. As
of December 31, 2020, we were registered to sell franchises in every state (where registrations are required); and could sell franchises in all 50 states.

Other federal, state and local regulation

We are subject to varied federal regulations affecting the operation of our business. We are subject to the U.S. Fair Labor Standards Act, the U.S. Immigration Reform and
Control Act of 1986, the Occupational Safety and Health Act and various other federal and state laws governing such matters as minimum wage requirements, overtime, fringe
benefits,  workplace  safety  and  other  working  conditions  and  citizenship  requirements. A  significant  number  of  our  clinic  service  personnel  are  paid  at  rates  related  to  the
applicable minimum wage and increases in the minimum wage could increase our labor costs. We are continuing to assess the impact of federal health care legislation on our
health care benefit costs. Many of our smaller franchisees qualify for exemption from the requirement to either provide health insurance benefits or pay a penalty to the IRS if
not  provided  because  of  their  small  number  of  employees.  The  imposition  of  any  requirement  that  we  or  our  franchisees  provide  health  insurance  benefits  to  our  or  their
employees that are more extensive than the health insurance benefits that we currently provide to our employees or that franchisees may or may not provide, or the imposition
of  additional  employer  paid  employment  taxes  on  income  earned  by  our  employees,  could  have  an  adverse  effect  on  our  results  of  operations  and  financial  position.  Our
distributors and suppliers also may be affected by higher minimum wage and benefit standards, which could result in higher costs for goods and services supplied to us.

A July 2014 decision by the United States National Labor Relations Board (or NLRB) held that McDonald’s Corporation could be held liable as a “joint employer” for
labor and wage violations by its franchisees under the Fair Labor Standards Act (FLSA). After this decision, the NLRB issued a number of complaints against McDonald’s
Corporation in connection with these violations, although these complaints were ultimately settled without any admission of liability by McDonald’s. Additionally, an August
2015  decision  by  the  NLRB  held  that  Browning-Ferris  Industries  was  a  “joint  employer”  for  purposes  of  collective  bargaining  under  the  National  Labor  Relations Act  (or
NLRA) and, thus, obligated to negotiate with the Teamsters union over workers supplied by a contract staffing firm within one of its recycling plants.

In an effort to effectively reverse the McDonald’s Corporation decision, in 2020, the Department of Labor (or “DOL”) issued a final rule narrowing the meaning of “joint
employer” in the FLSA. Much of the new rule relating to “joint employer” status was then vacated by the United States District Court for the Southern District of New York in a
lawsuit brought by various state attorneys general. While the DOL has appealed the district court decision, the Biden administration will likely seek to rescind or rewrite the
final rule, so as to reinstate a more expansive definition of “joint employer,” and have the appeal dismissed as moot. Similarly, in an effort to effectively reverse the Browning-
Ferris decision, in 2020, the NLRB issued a final rule, narrowing the meaning of “joint employer” in the collective bargaining context under the NLRA. As in the case of the
DOL final rule, it is expected that the Biden administration will likely try to rescind or rewrite the final rule so as to reinstate the 2015 Browning-Ferris expansive definition of
“joint employer.” The Equal Opportunity Employment Commission (EEOC), which enforces anti-discrimination laws, is likely to issue rules with an expansive definition of
“joint employer” as well.

In February 2021, the Protecting the Right to Organize (PRO) Act was reintroduced in the U.S. House of Representatives, which, among other things, seeks to codify in the

NLRA the Browning-Ferris expansive definition of “joint employer.” The PRO Act is supported by the Biden administration.

The expected replacement of the DOL and NLRB rules, possible new rules for the EEOC, and the potential passage of the PRO Act, all of which are likely to include or
reinstate expansive definitions of “joint employer,” have implications for our business model. We could have responsibility for damages, reinstatement, back pay and penalties
in  connection  with  labor  law  and  employment  discrimination  violations  by  our  franchisees  over  whom  we  have  limited  control.  Furthermore,  it  may  be  easier  for  our
franchisees’ employees to organize into unions, require us to participate in collective bargaining with those employees,

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provide  those  employees  and  their  union  representatives  with  bargaining  power  to  request  that  we  have  our  franchisees  raise  wages,  and  make  it  more  expensive  and  less
profitable to operate a franchised clinic.

California adopted Assembly Bill 5, or AB-5, which took effect on January 1, 2020. This legislation codifies the standard established in a California Supreme Court case
(Dynamex Operations West v. Superior Court) for determining whether workers should be classified as employees or independent contractors, with a strict test that puts the
burden of proof on employers to establish that workers are not employees. The law is aimed at the so-called “gig economy” where workers in many industries are treated as
independent  contractors,  rather  than  employees,  and  lack  the  protections  of  wage  and  hour  laws,  although  California  voters  recently  approved  a  ballot  initiative,  now  under
court  review,  to  exclude  app-based  drivers  from  the  application  of AB-5. AB-5  is  not  a  franchise-specific  law  and  does  not  address  joint  employer  liability;  however,  a
significant concern exists in the franchise industry that an expansive interpretation of AB-5 could be used to hold franchisors jointly liable for the labor law violations of its
franchisees.  Courts  addressing  this  issue  have  come  to  differing  conclusions,  and  while  it  remains  uncertain  as  to  how  the  joint  employer  issue  will  finally  be  resolved  in
California, potential new federal laws or regulations may ultimately be controlling on this issue.

AB-5 has been the subject of widespread national discussion. Other states are considering similar approaches. Some states have adopted similar laws in narrower contexts,

and a handful of other states have adopted similar laws for broader purposes. All of these laws or proposed laws may similarly raise concerns with respect to the expansion of
joint liability to the franchise industry. Furthermore, there have been private lawsuits in which parties have alleged that a franchisor and its franchisee “jointly employ” the
franchisee’s staff, that the franchisor is responsible for the franchisees’ staff (under theories of apparent agency, ostensible agency, or actual agency), or otherwise.

We are required  to  comply  with  the  accessibility  standards  mandated  by  the  U.S. Americans  with  Disabilities Act  of  1990  and  related  federal  and  state  statutes,  which
generally  prohibit  discrimination  in  accommodation  or  employment  based  on  disability.  We  may,  in  the  future,  have  to  modify  our  clinics  to  provide  service  to  or  make
reasonable  accommodations  for  disabled  persons.  While  these  expenses  could  be  material,  our  current  expectation  is  that  any  such  actions  will  not  require  us  to  expend
substantial funds.

We are subject to extensive and varied state and local government regulation affecting the operation of our business, as are our franchisees, including regulations relating to
public  and  occupational  health  and  safety,  sanitation,  fire  prevention  and  franchise  operation.  Each  franchised  clinic  is  subject  to  licensing  and  regulation  by  a  number  of
governmental authorities, which include zoning, health, safety, sanitation, environmental, building and fire agencies in the jurisdiction in which the clinic is located. We require
our franchisees to operate in accordance with standards and procedures designed to comply with applicable codes and regulations. However, our or our franchisees’ inability to
obtain  or  retain  health  or  other  licenses  would  adversely  affect  operations  at  the  impacted  clinic  or  clinics. Although  we  have  not  experienced  and  do  not  anticipate  any
significant difficulties, delays or failures in obtaining required licenses, permits or approvals, any such problem could delay or prevent the opening of, or adversely impact the
viability of, a particular clinic. In addition, in order to develop and construct our clinics, we need to comply with applicable zoning and land use regulations. Federal and state
regulations have not had a material effect on our operations to date, but more stringent and varied requirements of local governmental bodies with respect to zoning and land
use could delay or even prevent construction and increase development costs of new clinics. 

Competition

The chiropractic industry is highly fragmented. According to the IBIS market research report in April 2020, the four largest industry companies were each expected to
generate less than 1.0% of total industry revenue in 2020. Our competitors include approximately 41,000 independent chiropractic offices currently open throughout the United
States, according to a 2020 Kentley Insights market research report, as well as certain multi-unit operators. We may also face competition from traditional medical practices,
outpatient clinics, physical therapists, med-spas, massage therapists and sellers of devices intended for home use to address back and joint discomfort. Our three largest multi-
unit competitors are HealthSource Chiropractic, ChiroOne Wellness Centers, and 100% Chiropractic, all of which are insurance-based models.

We  have  identified  six  competitors  who  are  attempting  to  duplicate  our  cash-only,  low  cost,  appointment-free  model.  Based  on  publicly  available  information,  these
competitors  each  operate  fewer  than  14  clinics  as  franchises.  We  anticipate  that  other  direct  competitors  will  join  our  industry  as  our  visibility,  reputation  and  perceived
advantages become more widely known. We believe our first mover advantage, proprietary operations systems, and strong unit level economics will continue to accelerate our
growth even with the spawning of additional competition.

Human Capital Resources

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As of December 31, 2020, The Joint Corp. and our consolidated variable interest entities employed approximately 225 persons on a full-time basis and approximately 200

persons on a part-time basis. None of our employees are members of unions or participate in other collective bargaining arrangements.

We  believe  our  employees  are  among  our  most  valuable  resources  and  are  critical  to  our  continued  success.  We  focus  significant  attention  on  attracting  and  retaining
talented and experienced individuals to operate our clinics and support our operations, and our management believes in a continuous improvement culture and routinely reviews
employee turnover rates at various levels of the organization. We use a combination of fixed and incentive pay, including base salary, bonuses, and stock-based compensation.
The principal purposes of our equity incentive plans are to attract, retain and motivate selected leaders through the granting of stock-based compensation awards.

In order to achieve our goal of opening 1,000 clinics by the end of 2023, it is crucial that we continue to attract and retain qualified chiropractors. We strive to make The
Joint  Chiropractic  the  career  path  of  choice  for  chiropractors,  with  opportunities  for  our  chiropractors  to  grow  and  develop  in  their  careers,  supported  by  competitive
compensation and benefits, and with our simple business model that allows our chiropractors to focus on patient care. Our competitive employment program for chiropractors
includes: (i) full time and flexible hours with full benefits and paid time off, (ii) part time and flexible hours with some benefits, (iii) company-paid malpractice insurance, and
(iv) competitive starting base salary. We are also expanding our relationship with chiropractic colleges to increase engagement with students and to increase the applicant flow
of qualified candidates.

In order to ensure that we are meeting our human capital objectives, we plan to utilize engagement surveys to understand the perception of our brand as an employer and

the effectiveness of our employee and compensation programs and to learn where we can improve across the company.

We are committed to hiring, developing, and supporting a diverse and inclusive workplace. Our management teams and all of our employees are expected to exhibit and
promote honest, ethical and respectful conduct in the workplace. All our employees must adhere to a code of conduct that sets standards for appropriate behavior and includes
required annual training on preventing, identifying, reporting and stopping any type of unlawful harassment and discrimination.

We recognize that our best performance comes when our teams are diverse, and accordingly, diversity, equity and inclusion ("DEI") are a critical part of our vision of
building a world-class organizational culture. In 2020, we reemphasized our focus on DEI when we designated DEI as part of the formal responsibilities of our senior leaders
and a key strategic initiative integral to reaching our goal of 1,000 clinics by the end of 2023. In 2021, we plan to formulate and initiate a more robust DEI strategy, which will
include: (i) organizational review and assessment, (ii) confirmation of our DEI vision and goals, and (iii) development of a two to three year DEI strategy and measurement
plan, including determining key performance indicators.

We are also committed to maximizing the performance and potential of our corporate employees. In 2021, we will be formalizing and implementing our performance and

compensation management resources, which include: (i) establishing a formal compensation structure and guidelines and (ii) increasing employee and manager training.

The  safety  of  our  employees  and  patients  is  a  paramount  value  for  us.  During  2020,  in  response  to  the  COVID-19  pandemic,  we  enhanced  and  formalized  our  safety
protocols and procedures to protect our employees and our patients. These protocols include complying with social distancing and other health and safety standards as required
by  federal,  state  and  local  government  agencies,  taking  into  consideration  guidelines  of  the  Centers  for  Disease  Control  and  Prevention  and  other  public  health  authorities.
Many of our support functions during this time have required modification as well, including our corporate headquarters employees, as they began to work remotely in March
2020.

As an essential healthcare service, we are committed to being there for our patients during the pandemic and beyond, as they seek relief from pain and for their well-being.
Since the onset of the pandemic, nearly two-thirds of Americans were forced to work from home, and the pandemic continues to generate stress for many, resulting in neck and
back pain, sedentary behavior, and lower levels of activity. In June 2020, as part of our commitment to get Americans moving and making quality chiropractic care convenient
and affordable, our doctors donated more than $1.7 million worth of chiropractic care to more than 60,0000 new patients, surpassing our initial goal of $1 million of donated
care despite the pandemic.

Facilities

We lease the property for our corporate headquarters and all of the properties on which we own or manage clinics. As of December 31, 2020, we leased 74 facilities in

which we operate or intend to operate clinics. We are obligated under two additional leases for facilities in which we have ceased clinic operations.

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Our  corporate  headquarters  are  located  at  16767  N.  Perimeter  Center  Drive,  Suite  110,  Scottsdale, Arizona  85260.  The  term  of  our  lease  for  this  location  expires  on
December 31, 2025. The primary functions performed at our corporate headquarters are finance and accounting, treasury, marketing, operations, human resources, information
systems support, and legal.

We are also obligated under non-cancellable leases for the clinics which we own or manage. Our clinics are on average 1,200 square feet. Our clinic leases generally have
an initial term of five years, include one to two options to renew for terms of five years, and require us to pay a proportionate share of real estate taxes, insurance, common area
maintenance charges and other operating costs.

As of December 31, 2020, our franchisees operated 515 clinics in 32 states. All of our franchise locations are leased. 

Intellectual Property

Trademarks, trade names and service marks

Our registered trademarks include the following in the United States:

Trademark

Registration Date

The Joint Chiropractic
You're Back, Baby.
You're Back, Baby
Back-Tober
Relief Recovery Wellness
Pain Relief Is At Hand
What Life Does To Your Body, We Undo
Be Chiro-Practical
Relief. On so many levels
The Joint
The Joint… The Chiropractic Place (stylized)
The Joint… The Chiropractic Place

December 2016
August 2020
July 2019
September 2018
February 2018
February 2018
February 2018
October 2017
December 2015
April 2015
April 2013
February 2011

Our registered trademarks include the following in Canada:

Trademark

Registration Date

The Joint
The Joint Chiropractic
The Joint Chiropractic (stylized)

ITEM 1A.    RISK FACTORS

RISKS RELATED TO OPERATING OUR BUSINESS

February 2017
February 2017
February 2017

Registration Number
5095943
6131833
5940161
5571732
5398367
5395995
5396012
5313693
4871809
4723892
4323810
3922558

Registration Number
1825026
1825027
1825028

New clinics, once opened, may not be profitable, and the increases in average clinic sales and comparable clinic sales that we have experienced in the past may not be
indicative of future results.

Our clinics continue to demonstrate increases in comparable clinic sales even as they mature. Our annual Comp Sales for the full year 2020, for clinics that have been
open for at least 13 full months was 9%, and for clinics that have been open for greater than 48 months, was 5%. However, we cannot assure you that this will continue for our
existing clinics or that clinics we open in the future will see similar results. In new markets, the length of time before average sales for new clinics stabilize is less predictable
and can be longer than we expect because of our limited knowledge of these markets and consumers’ limited

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awareness of our brand. New clinics may not be profitable and their sales performance may not follow historical patterns. In addition, our average clinic sales and comparable
clinic sales for existing clinics may not increase at the rates achieved over the past several years. Our ability to operate new clinics, especially company-owned or managed
clinics, profitably and increase average clinic sales and comparable clinic sales will depend on many factors, some of which are beyond our control, including:

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•

•

consumer awareness and understanding of our brand;

general economic conditions, which can affect clinic traffic, local rent and labor costs and prices we pay for the supplies we use;

changes in consumer preferences and discretionary spending;

competition, either from our competitors in the chiropractic industry or our own clinics;

the identification and availability of attractive sites for new facilities and the anticipated commercial, residential and infrastructure development near our new facilities;

changes in government regulation;

in certain regions, decreases in demand for our services due to inclement weather; and

other unanticipated increases in costs, any of which could give rise to delays or cost overruns.

If our new clinics do not perform as planned, our business and future prospects could be harmed. In addition, if we are unable to achieve our expected average clinics

sales, our business, financial condition and results of operations could be adversely affected.

Our failure to manage our growth effectively could harm our business and operating results.

Our growth plan includes a significant number of new clinics, focused currently on franchised clinics, and addition of company-owned or managed clinics. Our existing
clinic  management  systems,  administrative  staff,  financial  and  management  controls  and  information  systems  may  be  inadequate  to  support  our  planned  expansion.  Those
demands on our infrastructure and resources may also adversely affect our ability to manage our existing clinics. Managing our growth effectively will require us to continue to
enhance these systems, procedures and controls and to hire, train and retain managers and team members. We may not respond quickly enough to the changing demands that
our expansion will impose on our management, clinic teams and existing infrastructure which could harm our business, financial condition and results of operations. We are
currently  in  the  process  of  replacing  and  upgrading  our  management  information  systems,  and  we  cannot  provide  assurances  that  we  will  accomplish  this  without  delays,
difficulties or service interruptions.

Our long-term strategy involves opening new, company-owned or managed clinics and is subject to many unpredictable factors.

One component of our long-term growth strategy is to open new company-owned or managed clinics and to operate those clinics on a profitable basis, often in untested
geographic areas. As of December 31, 2020, we owned or managed 64 clinics. Previously, we suspended the development of new company-owned or managed clinics from July
2016 through the fourth quarter of 2018 in order to stabilize our corporate clinic portfolio. We believe we accomplished that goal, and we resumed development of such clinics
in 2019, continued to do so in 2020, and expect to accelerate such development in 2021. We have limited or no prior experience operating in a number of geographic areas,
particularly in areas in which snow and ice are factors in the winter months. We may encounter difficulties, including reduced patient volume related to inclement weather, as
we  attempt  to  expand  into  those  untested  geographic  areas,  and  we  may  not  be  as  successful  as  we  are  in  geographic  areas  where  we  have  greater  familiarity  and  brand
recognition. We may not be able to open new company-owned or managed clinics as quickly as planned. In the past, we have experienced delays in opening some franchised
and company-owned or managed clinics, for various reasons, including construction permitting, landlord responsiveness, and municipal approvals. Such delays could affect
future clinic openings. Delays or failures in opening new clinics could materially and adversely affect our growth strategy and our business, financial condition and results of
operations.

In addition, we face challenges locating and securing suitable new clinic sites in our target markets. Competition for those sites is intense, and other retail concepts that
compete for those sites may have unit economic models that permit them to bid more aggressively for those sites than we can. There is no guarantee that a sufficient number of
suitable sites will be available

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in desirable areas or on terms that are acceptable to us in order to achieve our growth plan. Our ability to open new clinics also depends on other factors, including:

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•

negotiating leases with acceptable terms;

attracting qualified chiropractors;

identifying, hiring and training qualified employees in each local market;

identifying and entering into management agreements with suitable PCs in certain target markets;

timely delivery of leased premises to us from our landlords and punctual commencement and completion of construction;

• managing construction and development costs of new clinics, particularly in competitive markets;

•

•

•

•

•

obtaining construction materials and labor at acceptable costs, particularly in urban markets;

unforeseen engineering or environmental problems with leased premises;

generating sufficient funds from operations or obtaining acceptable financing to support our future development;

securing required governmental approvals, permits and licenses (including construction permits and operating licenses) in a timely manner and responding effectively to
any changes in local, state or federal laws and regulations that adversely affect our costs or ability to open new clinics; and

the impact of inclement weather, natural disasters and other calamities.

Any acquisitions that we make could disrupt our business and harm our financial condition.

From time to time, we may evaluate potential strategic acquisitions of existing franchised clinics to facilitate our growth. We may not be successful in identifying

acquisition candidates. In addition, we may not be able to continue the operational success of any franchised clinics we acquire or successfully integrate any businesses that we
acquire. We may have potential write-offs of acquired assets and an impairment of any goodwill recorded as a result of acquisitions. Furthermore, the integration of any
acquisition may divert management’s time and resources from our core business and disrupt our operations or may result in conflicts with our business. Any acquisition may
not be successful, may reduce our cash reserves and may negatively affect our earnings and financial performance. We cannot ensure that any acquisitions we make will not
have a material adverse effect on our business, financial condition and results of operations.

Our expansion into new markets may be more costly and difficult than we currently anticipate which would result in slower growth than we expect.

Clinics we open in new markets may take longer to reach expected sales and profit levels on a consistent basis and may have higher construction, occupancy, marketing or
operating  costs  than  clinics  we  open  in  existing  markets,  thereby  affecting  our  overall  profitability.  New  markets  may  have  competitive  conditions,  consumer  tastes  and
discretionary spending patterns that are more difficult to predict or satisfy than our existing markets. We may need to make greater investments than we originally planned in
advertising and promotional activity in new markets to build brand awareness. We may find it more difficult in new markets to hire, motivate and keep qualified employees who
share our vision and culture. We may also incur higher costs from entering new markets, particularly with company-owned or operated clinics if, for example, we hire and
assign regional managers to manage comparatively fewer clinics than in more developed markets. For these reasons, both our new franchised clinics and our new company-
owned or managed clinics may be less successful than our existing franchised clinics or may achieve target rates of patient visits at a slower rate. If we do not successfully
execute our plans to enter new markets, our business, financial condition and results of operations could be materially adversely affected.

Opening new clinics in existing markets may negatively affect revenue at our existing clinics.

The target area of our clinics varies by location and depends on a number of factors, including population density, other available retail services, area demographics and

geography. As a result, the opening of a new clinic in or near markets in which

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we already have clinics could adversely affect the revenues of those existing clinics. Existing clinics could also make it more difficult to build our patient base for a new clinic in
the same market. Our business strategy does not entail opening new clinics that we believe will materially affect revenue at our existing clinics, but we may selectively open
new clinics in and around areas of existing clinics that are operating at or near capacity to effectively serve our patients. Revenue “cannibalization” between our clinics may
become significant in the future as we continue to expand our operations and could affect our revenue growth, which could, in turn, adversely affect our business, financial
condition and results of operations.

Damage to our reputation or our brand in existing or new markets could negatively impact our business, financial condition and results of operations.

We believe we have built our reputation on high quality, empathetic patient care, and we must protect and grow the value of our brand to continue to be successful in the
future. Our brand may be diminished if we do not continue to make investments in areas such as marketing and advertising, as well as the day-to-day investments required for
facility operations, equipment upgrades and staff training. Any incident, real or perceived, regardless of merit or outcome, that erodes our brand, such as failure to comply with
federal, state or local regulations including allegations or perceptions of non-compliance or failure to comply with ethical and operating standards, could significantly reduce the
value of our brand, expose us to adverse publicity and damage our overall business and reputation. Further, our brand value could suffer and our business could be adversely
affected if patients perceive a reduction in the quality of service or staff.

Our potential need to raise additional capital to accomplish our objectives of expanding into new markets and selectively developing company-owned or managed
clinics exposes us to risks including limiting our ability to develop or acquire clinics and limiting our financial flexibility.

We resumed the selective development and acquisition of company-owned or managed clinics in 2019 and plan to accelerate this development in 2021. If we do not have
sufficient cash resources, our ability to develop and acquire clinics could be limited unless we are able to obtain additional capital through future debt or equity financing. Using
cash to finance development and acquisition of clinics could limit our financial flexibility by reducing cash available for operating purposes. Using debt financing could result in
lenders  imposing  financial  covenants  that  limit  our  operations  and  financial  flexibility.  Using  equity  financing  may  result  in  dilution  of  ownership  interests  of  our  existing
stockholders.  We  may  also  use  common  stock  as  consideration  for  the  future  acquisition  of  clinics.  If  our  common  stock  does  not  maintain  a  sufficient  market  value  or  if
prospective acquisition candidates are unwilling to accept our common stock as part of the consideration for the sale of their clinics or businesses, we may be required to use
more of our cash resources or greater debt financing to complete these acquisitions.

Our marketing programs may not be successful.

We  incur  costs  and  expend  other  resources  in  our  marketing  efforts  to  attract  and  retain  patients.  Our  marketing  activities  are  principally  focused  on  increasing  brand
awareness and driving patient volumes. As we open new clinics, we undertake aggressive marketing campaigns to increase community awareness about our growing presence.
We plan to continue to utilize targeted marketing efforts within local neighborhoods through channels such as radio, digital media, community sponsorships and events, and a
robust online/social media presence. These initiatives may not be successful, resulting in expenses incurred without the benefit of higher revenue. Our ability to market our
services may be restricted or limited by federal or state law.

We will be subject to all of the risks associated with leasing space subject to long-term non-cancelable leases for clinics that we intend to operate.

We do not own, and we do not intend to own, any of the real property where our company-owned or managed clinics operate. We expect the spaces for the company-owned
or managed clinics we intend to open in the future will be leased. We anticipate that our leases generally will have an initial term of five or ten years and generally can be
extended only in five-year increments (at increased rates). We expect that all of our leases will require a fixed annual rent, although some may require the payment of additional
rent if clinic sales exceed a negotiated amount. We expect that our leases will typically be net leases, which require us to pay all of the costs of insurance, taxes, maintenance and
utilities,  and  that  these  leases  will  not  be  cancellable  by  us.  If  a  future  company-owned  or  managed  clinic  is  not  profitable,  resulting  in  its  closure,  we  may  nonetheless  be
committed to perform our obligations under the applicable lease including, among other things, paying the base rent for the balance of the lease term. In addition, we may fail to
negotiate renewals as each of our leases expires, either on commercially acceptable terms or at all, which could cause us to pay increased occupancy costs or to close clinics in
desirable locations. These potential increases in occupancy costs and the cost of closing company-owned or managed clinics could materially adversely affect our business,
financial condition or results of operations. We have settled disputes over future rent with landlords at all of the thirteen clinics that we either closed or never opened.

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Major public health concerns, including the outbreak of epidemic or pandemic contagious disease such as COVID-19, may adversely affect revenue at our clinics and
disrupt financial markets. In the case of COVID-19, revenue at our clinics has been adversely affected and financial markets have been disrupted, both of which are
likely to continue.

In January 2020, the World Health Organization declared that the COVID-19 outbreak, which began in China and has since spread to other areas, is a global health

emergency. In March 2020, the World Health Organization declared the outbreak of COVID-19 a pandemic. The COVID-19 pandemic continues to spread throughout the U.S.
and the world and has resulted in authorities implementing numerous measures to contain the virus, including travel bans and restrictions, quarantines, shelter-in-place orders,
and business limitations and shutdowns. The spread of the virus in the U.S. or a similar public health threat, or fear of such an event, may result in (and in the case of the
COVID-19 pandemic, has resulted in), among other things, a reduced willingness of patients to visit our clinics or the shopping centers in which they are located out of concern
over exposure to contagious disease, closed clinics, reduced business hours, and a decline in revenue. A prolonged outbreak, resulting in reduced patient traffic and continued
disruptions to capital and financial markets, could have (and in case of the COVID-19 pandemic, has resulted in) a material adverse impact on our business, financial condition,
results of operations, and the market price of our stock.

Changes in economic conditions and adverse weather and other unforeseen conditions could materially affect our ability to maintain or increase sales at our clinics or
open new clinics.

Our services emphasize maintenance therapy, which is generally not a medical necessity, and should be viewed as a discretionary medical expenditure. The United States in
general or the specific markets in which we operate may suffer from depressed economic activity, recessionary economic cycles, higher fuel or energy costs, low consumer
confidence,  high  levels  of  unemployment,  reduced  home  values,  increases  in  home  foreclosures,  investment  losses,  personal  bankruptcies,  reduced  access  to  credit  or  other
economic factors that may affect consumer discretionary spending. Traffic in our clinics could decline if consumers choose to reduce the amount they spend on non-critical
medical  procedures.  Negative  economic  conditions  might  cause  consumers  to  make  long-term  changes  to  their  discretionary  spending  behavior,  including  reducing  medical
discretionary spending on a permanent basis. In addition, given our geographic concentrations in the West, Southwest, Southeast, and mid-Atlantic regions of the United States,
economic conditions in those particular areas of the country could have a disproportionate impact on our overall results of operations, and regional occurrences such as local
strikes,  terrorist  attacks,  increases  in  energy  prices,  adverse  weather  conditions,  tornadoes,  earthquakes,  hurricanes,  floods,  droughts,  fires  or  other  natural  or  man-made
disasters  could  materially  adversely  affect  our  business,  financial  condition  and  results  of  operations. Adverse  weather  conditions  may  also  impact  customer  traffic  at  our
clinics. All of our clinics depend on visibility and walk-in traffic, and the effects of adverse weather may decrease visits to malls in which our clinics are located and negatively
impact  our  revenues.  If  clinic  sales  decrease,  our  profitability  could  decline  as  we  spread  fixed  costs  across  a  lower  level  of  revenues.  Reductions  in  staff  levels,  asset
impairment charges and potential clinic closures could result from prolonged negative clinic sales, which could materially adversely affect our business, financial condition and
results of operations.

RISKS RELATED TO USE OF THE FRANCHISE BUSINESS MODEL

Our dependence on the success of our franchisees exposes us to risks including the loss of royalty revenue and harm to our brand.

A substantial portion of our revenues comes from royalties generated by our franchised clinics, which royalties are based on the revenues generated by those clinics. We
anticipate that franchise royalties will represent a substantial part of our revenues in the future. As of December 31, 2020, we had franchisees operating or managing 515 clinics.
We rely on the performance of our franchisees in successfully opening and operating their clinics and paying royalties and other fees to us on a timely basis. Our franchise
system  subjects  us  to  a  number  of  risks  as  described  here  and  in  the  next  four  risk  factors.  These  risks  include  a  significant  decline  in  our  franchisees’  revenue,  which  has
occurred  as  a  result  of  the  current  COVID-19  pandemic.  Furthermore,  we  have  taken  actions  to  support  our  franchisees  experiencing  challenges  during  the  COVID-19
pandemic, further reducing our royalty revenues and other fees from franchisees. These actions included a waiver of the minimum royalty requirement for the remainder of
2020, and for franchised clinics closed 16 days or more in a given month, a waiver of the monthly software fee for use of our proprietary or selected chiropractic or customer
relationship  management  software,  computer  support  and  internet  services  support.  We  also  waived  the  minimum  required  expenditure  for  local  advertising,  promotion  and
marketing during the second quarter of 2020, an action which negatively impacts our franchisees and us by reducing the visibility of “The Joint” brand in the marketplace. We
may need to re-implement, expand or extend these accommodations to franchisees, further reducing our revenues from franchised clinics. These accommodations, the decline in
our franchisees’ revenue and the occurrence of any of the other events described here and in the next four risk factors could impact our ability to collect royalty payments from
our franchisees, harm the goodwill associated with our brand, and materially adversely affect our business and results of operations.

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Our franchisees are independent operators over whom we have limited control.

Franchisees  are  independent  operators,  and  their  employees  are  not  our  employees. Accordingly,  their  actions  are  outside  of  our  control. Although  we  have  developed
criteria  to  evaluate  and  screen  prospective  franchisees,  we  cannot  be  certain  that  our  franchisees  will  have  the  business  acumen  or  financial  resources  necessary  to  operate
successful  franchises  in  their  approved  locations,  and  state  franchise  laws  may  limit  our  ability  to  terminate  or  modify  these  franchise  agreements.  Moreover,  despite  our
training, support and monitoring, franchisees may not successfully operate clinics in a manner consistent with our standards and requirements, or may not hire and adequately
train qualified personnel. The failure of our franchisees to operate their franchises successfully and the actions taken by their employees could have a material adverse effect on
our reputation, our brand and our ability to attract prospective franchisees, and on our business, financial condition and results of operations.

We are subject to the risk that our franchise agreements may be terminated or not renewed.

Each franchise agreement is subject to termination by us as the franchisor in the event of a default, generally after expiration of applicable cure periods, although under
certain circumstances a franchise agreement may be terminated by us upon notice without an opportunity to cure. The default provisions under the franchise agreements are
drafted  broadly  and  include,  among  other  things,  any  failure  to  meet  operating  standards  and  actions  that  may  threaten  our  intellectual  property.  In  addition,  each  franchise
agreement has an expiration date. Upon the expiration of the franchise agreement, we or the franchisee may, or may not, elect to renew the franchise agreement. If the franchise
agreement is renewed, the franchisee will receive a new franchise agreement for an additional term. Such option, however, is contingent on the franchisee’s execution of the
then- current form of franchise agreement (which may include increased royalty payments, advertising fees and other costs) and the payment of a renewal fee. If a franchisee is
unable  or  unwilling  to  satisfy  any  of  the  foregoing  conditions,  we  may  elect  not  to  renew  the  expiring  franchise  agreement,  in  which  event  the  franchise  agreement  will
terminate upon expiration of its term. The termination or non-renewal of a franchise agreement could result in the reduction of royalty payments we receive.

Our franchisees may not meet timetables for opening their clinics, which could reduce the royalties we receive.

Our  franchise  agreements  specify  a  timetable  for  opening  the  clinic.  Failure  by  our  franchisees  to  open  their  clinics  within  the  specified  time  limit  would  result  in  the
reduction of royalty payments we would have otherwise received and could result in the termination of the franchise agreement. As of December 31, 2020, we had 253 active
licenses and letters-of-intent which we believe to be developable within the specified time periods.

Our regional developers are independent operators over whom we have limited control.

Our  regional  developers  are  independent  operators. Accordingly,  their  actions  are  outside  of  our  control.  We  depend  upon  our  regional  developers  to  sell  a  minimum
number of franchises within their territory and to assist the purchasers of those franchises to develop and operate their clinics. The failure by regional developers to sell the
specified minimum number of franchises within the time limits set forth in their regional developer license agreements would reduce the franchise fees we would otherwise
receive, delay the payment of royalties to us and result in a potential event of default under the regional developer license agreement. Of our total of 22 regional developers as of
December 31, 2020, one had not met their minimum franchise sales requirements within the time periods specified in their regional developer agreements.

FINANCIAL RISK FACTORS

Our level of debt could impair our financial condition and ability to operate.

In  order  to  increase  our  cash  position  and  preserve  financial  flexibility  in  responding  to  the  impacts  of  the  COVID-19  pandemic  on  our  business,  we  drew  down  $2.0
million under the Credit Agreement and we secured a $2.7 million loan under the CARES Act Paycheck Protection Program. In the event we elect or are required to repay the
PPP loan, our liquidity will be reduced by the amount of the repayment. Our level of debt could have important consequences to investors, including:

•

•

requiring a portion of our cash flows from operations be used for the payment of interest on our debt, thereby reducing the funds available to us for our operations or
other capital needs;

limiting our flexibility in planning for, or reacting to, changes in our business and the industry in which we operate because our available cash flow, after paying
principal and interest on our debt, may not be sufficient to make the capital and other expenditures necessary to address these changes;

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increasing our vulnerability to general adverse economic and industry conditions, since we will be required to devote a proportion of our cash flow to paying principal
and interest on our debt during periods in which we experience lower earnings and cash flow, such as during the current COVID-19 pandemic;

limiting our ability to obtain additional financing in the future to fund working capital, capital expenditures, acquisitions, and general corporate requirements; and

placing us at a competitive disadvantage to other relatively less leveraged competitors that have more cash flow available to fund working capital, capital expenditures,
acquisitions, and general corporate requirements.

If we fail to maintain an effective system of internal controls over financial reporting, we may not be able to accurately report our financial results, prevent fraud, or
maintain investor confidence.

We are subject to the internal control requirements of Section 404 of the Sarbanes-Oxley Act of 2002, which require management to assess the effectiveness of our internal
control  over  financial  reporting.  Our  independent  registered  public  accounting  firm  will  not  be  required  to  attest  to  the  effectiveness  of  our  internal  control  over  financial
reporting pursuant to Section 404 until we are no longer a “non-accelerated filer.”

We previously reported in our Annual Report on Form 10-K as of December 31, 2019, a material weakness in internal control related to ineffective information technology
general  controls  (ITGCs)  in  the  areas  of  user  access,  information  security  policies,  and  program  change-management  over  certain  information  technology  (IT)  systems  that
support the Company’s financial reporting processes. During 2020, we completed the remediation measures related to the material weakness and concluded that our internal
control  over  financial  reporting  was  effective  as  of  December  31,  2020.  Completion  of  remediation  does  not  provide  assurance  that  our  remediation  or  other  controls  will
continue to operate properly. If we are unable to maintain effective internal control over financial reporting or disclosure controls and procedures, our ability to record, process
and report financial information accurately, and to prepare financial statements within required time periods could be adversely affected, which could subject us to litigation or
investigations requiring management resources and payment of legal and other expenses, negatively affect investor confidence in our financial statements and adversely impact
our stock price.

Our  balance  sheet  includes  intangible  assets  and  goodwill.  A  decline  in  the  estimated  fair  value  of  an  intangible  asset  or  a  reporting  unit  could  result  in  an
impairment charge recorded in our operating results, which could be material.

Goodwill is tested for impairment annually and between annual tests if an event occurs or circumstances change that would indicate the carrying amount may be impaired.
Also, we review our amortizable intangible assets for impairment if an event occurs or circumstances change that would indicate the carrying amount may not be recoverable. If
the carrying amount of our goodwill or another intangible asset were to exceed its fair value, the asset would be written down to its fair value, with the impairment charge
recognized as a noncash expense in our operating results. Adverse changes in future market conditions or weaker operating results compared to our expectations, including, for
example,  as  a  result  of  the  current  COVID-19  pandemic,  may  impact  our  projected  cash  flows  and  estimates  of  weighted  average  cost  of  capital,  which  could  result  in  a
potentially material impairment charge if we are unable to recover the carrying value of our goodwill and other intangible assets.

Our balance sheet includes a significant number of long-lived assets in our corporate  clinics,  including  operating  lease  right-of-use  assets  and  property,  plant  and
equipment. A decline in the current and projected cash flows in our corporate clinics could result in impairment charges, which could be material.

Long-lived assets, such as operating lease right-of-use assets and property, plant and equipment in our corporate clinics, are tested for impairment if an event occurs or
circumstances change that would indicate the carrying amount may not be recoverable. If the carrying amount of a long-lived asset were to exceed its fair value, the asset would
be written down to its fair value and an impairment charge recognized as a noncash expense in our operating results. Adverse changes in future market conditions or weaker
operating results compared to our expectations, including, for example, as a result of the current COVID-19 pandemic, may impact our projected cash flows and estimates of
weighted average cost of capital, which could result in a potentially material impairment charge if we are unable to recover the carrying value of our long-lived assets.

Our increased reliance on sources of revenue other than from franchise and regional developer licenses exposes us to risks including the loss of revenue and reduction
of working capital.

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From  the  commencement  of  our  operations  until  we  began  to  acquire  or  open  company-owned  or  managed  clinics,  we  relied  exclusively  on  the  sale  of  franchises  and
regional  developer  licenses  as  sources  of  revenue  until  the  franchises  we  sold  began  to  generate  royalty  revenues. As  our  portfolio  of  company-owned  or  managed  clinics
matures, we have placed less reliance on these franchise sources of revenue. As we develop further company-owned or managed clinics, we will be required to use our working
capital to operate our business. If the opening of our company-owned or managed clinics is delayed or if the cost of developing company-owned or managed clinics exceeds our
expectations, we may experience insufficient working capital to fully implement our development plans, and our business, financial condition and results of operations could be
adversely affected.

We have experienced net losses and may not achieve or sustain profitability in the future.

We have experienced periods of net losses in the past, and while we have recently achieved profitability, our revenue may not grow and we may not maintain profitability
in the future. Our ability to maintain profitability will be affected by the other risks and uncertainties described in this section and in Management’s Discussion and Analysis. If
we are not able to sustain or increase profitability, our business will be materially adversely affected and the price of our common stock may decline.

RISKS RELATED TO INDUSTRY DYNAMICS AND COMPETITION

Our clinics and chiropractors compete for patients in a highly competitive environment that may make it more difficult to increase patient volumes and revenues.

The business of providing chiropractic services is highly competitive in each of the markets in which our clinics operate. The primary bases of such competition are quality
of care, reputation, price of services, marketing and advertising strategy implementation, convenience, traffic flow, visibility of office locations, and hours of operation. Our
clinics  compete  with  all  other  chiropractors  in  their  local  market.  Many  of  those  chiropractors  have  established  practices  and  reputations  in  their  markets.  Some  of  these
competitors and potential competitors may have financial resources, affiliation models, reputations or management expertise that provide them with competitive advantages
over  us,  which  may  make  it  difficult  to  compete  against  them.  Our  three  largest  multi-unit  competitors  are  HealthSource  Chiropractic,  which  currently  operates  152  units;
ChiroOne Wellness Centers, which currently operates 68 units domestically; and 100% Chiropractic, which currently operates 46 units. Each of these competitors is currently
operating  under  an  insurance-based  model.  In  addition,  a  number  of  other  chiropractic  franchises  and  chiropractic  practices  that  are  attempting  to  duplicate  or  follow  our
business model are currently operating in our markets and in other parts of the country and may enter our existing markets in the future.

Our success is dependent on the chiropractors who control the professional corporations, or PC owners, with whom we enter into management services agreements,
and we may have difficulty locating qualified chiropractors to replace PC owners.

In states that regulate the corporate practice of chiropractic, our chiropractic services are provided by legal entities organized under state laws as professional corporations,
or PCs, and their equivalents. Each PC employs or contracts with chiropractors in one or more offices. Each of the PCs is wholly owned by one or more licensed chiropractors,
or  medical  professionals  as  state  law  may  require,  and  we  do  not  own  any  capital  stock  of  any  PC.  We  and  our  franchisees  that  are  not  owned  by  chiropractors  enter  into
management services agreements with PCs, to provide to the PCs on an exclusive basis, all non-clinical services of the chiropractic practice. The PC owner is critical to the
success of a clinic because he or she has control of all clinical aspects of the practice of chiropractic and the provision of chiropractic services. Upon the departure of a PC
owner, we may not be able to locate one or more suitably qualified licensed chiropractors to hold the ownership interest in the PC and maintain the success of the departing PC
owner.

RISKS RELATED TO STATE REGULATION OF THE CORPORATE PRACTICE OF CHIROPRACTIC

Our management services agreements, according to which we provide non-clinical services to affiliated PCs, could be challenged by a state or chiropractor under
laws regulating the practice of chiropractic. Some state chiropractic boards have made inquiries concerning our business model or have proposed or adopted changes
to their rules that could be interpreted to pose a threat to our business model.

The laws of every state in which we operate contain restrictions on the practice of chiropractic and control over the provision of chiropractic services. The laws of many
states  where  we  operate  permit  a  chiropractor  to  conduct  a  chiropractic  practice  only  as  an  individual,  a  member  of  a  partnership  or  an  employee  of  a  PC,  limited  liability
company or limited liability partnership. These laws typically prohibit chiropractors from splitting fees with non-chiropractors and prohibit non-chiropractic entities, such as
chiropractic management services organizations, from owning or operating chiropractic clinics or engaging in

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the  practice  of  chiropractic  and  from  employing  chiropractors.  The  specific  restrictions  against  the  corporate  practice  of  chiropractic,  as  well  as  the  interpretation  of  those
restrictions by state regulatory authorities, vary from state to state. However, the restrictions are generally designed to prohibit a non-chiropractic entity from controlling or
directing clinical care decision- making, engaging chiropractors to practice chiropractic or sharing professional fees. The form of management agreement that we utilize, and
that we recommend to our franchisees that are management service organizations, explicitly prohibits the management service organization from controlling or directing clinical
care decisions. However, there can be no assurance that all of our franchisees that are management service organizations will strictly follow the provisions in our recommended
form  of  management  agreement.  The  laws  of  many  states  also  prohibit  chiropractic  practitioners  from  paying  any  portion  of  fees  received  for  chiropractic  services  in
consideration  for  the  referral  of  a  patient. Any  challenge  to  our  contractual  relationships  with  our  affiliated  PCs  by  chiropractors  or  regulatory  authorities  could  result  in  a
finding  that  could  have  a  material  adverse  effect  on  our  operations,  such  as  voiding  one  or  more  management  services  agreements.  Moreover,  the  laws  and  regulatory
environment may change to restrict or limit the enforceability of our management services agreements. We could be prevented from affiliating with chiropractor-owned PCs or
providing comprehensive business services to them in one or more states.

In  February  2020,  the  State  of  Washington  Chiropractic  Quality  Assurance  Commission  delivered  notices  that  it  was  investigating  complaints  made  against  three
chiropractors  who  own  clinics,  or  are  (or  were)  employed  by  clinics,  in  Washington  for  which  our  franchisees  that  are  not  owned  by  chiropractors  provide  management
services. The notices contained allegations of fee-splitting, specifically targeting a provision in our Franchise Disclosure Document providing for the payment of royalty fees
based on revenue derived from the furnishing of chiropractic care. The notices appear to question our business model. The Commission posed a number of questions to the
chiropractors  and  requested  documentation  describing  the  fee  structure  and  related  matters. All  three  chiropractors  have  responded  to  the  Commission.  The  investigations
initiated by the Commission are in the early stages, and we are not yet aware of the full extent of the Commission’s concerns. As these investigations proceed, we are assisting,
and will continue to assist, the chiropractors in working toward a resolution.

In February 2019, a bill was introduced in the Arkansas state legislature prohibiting the ownership and management of a chiropractic corporation by a non-chiropractor.
The bill was drafted by the Arkansas State Board of Chiropractic Examiners. This bill has since been withdrawn. While it is questionable whether the prohibition would have
been applicable to our business model in Arkansas, the bill could have been interpreted to challenge that model if it had passed in its proposed form. We have no assurance that
another bill posing a similar or greater challenge to our business model will not be introduced in the future. Previously, in 2015, the Arkansas Board had questioned whether our
business model might violate Arkansas law in its response to an inquiry we made on behalf of one of our franchisees. While the Arkansas Board did not thereafter pursue the
matter of a possible violation, it might choose to do so at any time in the future.

In February 2019, the North Carolina Board of Chiropractic Examiners delivered notices alleging certain violations to sixteen chiropractors working for clinics in North
Carolina for which our franchisees that are not owned by chiropractors provide management services. We retained legal counsel in this matter, and a preliminary hearing was
conducted on February 21, 2019. The North Carolina Board issued its findings to each of the individual chiropractors, which generally included an overall finding that probable
cause existed to show that the chiropractors violated one or more of the North Carolina Board’s rules. The findings each also proposed an Informal Settlement Agreement in
lieu of proceeding to a full hearing before the North Carolina Board. On April 22, 2019, each of the chiropractors, through their attorneys, delivered to the North Carolina Board
notices refuting the North Carolina Board’s findings and seeking revisions to the Settlement Agreement. The North Carolina Board replied with certain counterproposals, and all
chiropractors  have  since  accepted  the  terms.  While  the  allegations  consisted  primarily  of  quality  of  care  and  advertising  issues,  it  is  possible  that  the  actions  of  the  North
Carolina Board arose out of concerns related to our business model, and if so, we have no assurance that the North Carolina Board will not pursue other claims against the
chiropractors in the future.

In November 2018, the Oregon Board of Chiropractic Examiners adopted changes to its rules to prohibit a chiropractor from owning or operating a chiropractic practice as
a  surrogate  for  a  non-chiropractor. As  in  the  case  of  the  proposed Arkansas  bill,  it  is  questionable  whether  this  prohibition  is  applicable  to  our  business  model  in  Oregon;
however, depending upon how the amended rules are interpreted, they could similarly pose a threat. Since our franchisees began operating in Oregon, the Oregon Board has
made several inquiries with respect to our business model. We have typically satisfied these inquiries by providing a brief response or documentation. In February 2018, the
Oregon Board asked us for clarification regarding ownership of our franchise locations operating in Oregon, and we responded with the requested clarification. The Oregon
Board  has  not  taken  any  further  action,  but  we  have  no  assurance  that  it  will  not  do  so  in  the  future  or  that  we  have  satisfied  the  Oregon  Board’s  concerns.  One  of  our
franchisees received a letter from the Oregon Board alleging a violation of the rules against the corporate practice of chiropractic, but after a further exchange of correspondence
with the franchisee, the Oregon Board notified the franchisee in August 2018 that the case was closed.

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In November 2015, the California Board of Chiropractic Examiners commenced an administrative proceeding to which we were not a party, in which it claimed that the
doctor who owns the PC that we manage in southern California violated California’s prohibition on the corporate practice of chiropractic, among other claims, because our
management of the clinics operated by his PC involved the exercise of control over certain clinical aspects of his practice. The claims were subsequently dismissed congruent
with the decision of the administrative law judge who conducted the proceeding; however, we cannot assure you that similar claims will not be made in the future, either against
us or our affiliated PCs.

In a June 2015 Assurance of Discontinuance with the New York Attorney General, Aspen Dental Management, a provider of business support services to independently
owned dental practices, agreed to settle claims that it improperly made business decisions impacting clinical matters, illegally engaged in fee-splitting with dental practices and
required the dental practices to use the “Aspen Dental” trade name in a manner that had the potential to mislead consumers into believing that the “Aspen Dental”- branded
offices were under common ownership with the provider. Pursuant to the settlement, Aspen Dental paid a substantial fine and agreed to change its business and branding
practices, including changes to its website and marketing materials in order to make clear that the Aspen-branded dental offices were independently owned and operated. While
it has not done so to date, we cannot assure you that the New York Attorney General will not similarly choose to challenge our contractual relationships with our affiliated PCs
in New York and, in particular, to question whether use of The Joint trademark by our affiliated PCs misleads consumers, causing them to incorrectly conclude that we are the
provider of chiropractic treatment.

The Kansas Healing Arts Board, in response to a third-party complaint about one of our franchisees, sent a letter to the franchisee in February 2015 questioning whether the
franchise business model might violate Kansas law regarding the unauthorized practice of chiropractic care. At the time, we and the franchisee had several communications with
the Kansas Board with respect to modifying the management agreement to address its concerns. While we have had no further communications with the Board since that time,
we have also received no assurance that changes to the agreement satisfied its concerns.

RISKS RELATED TO OTHER LEGAL AND REGULATORY MATTERS

Expected new federal regulations under the Biden administration expanding the meaning of “joint employer” and evolving state laws increase our potential liability
for employment law violations by our franchisees and the likelihood that we may be required to participate in collective bargaining with our franchisees’ employees.

A July 2014 decision by the United States National Labor Relations Board (or NLRB) held that McDonald’s Corporation could be held liable as a “joint employer” for
labor and wage violations by its franchisees under the Fair Labor Standards Act (FLSA). After this decision, the NLRB issued a number of complaints against McDonald’s
Corporation in connection with these violations, although these complaints were ultimately settled without any admission of liability by McDonald’s. Additionally, an August
2015  decision  by  the  NLRB  held  that  Browning-Ferris  Industries  was  a  “joint  employer”  for  purposes  of  collective  bargaining  under  the  National  Labor  Relations Act  (or
NLRA) and, thus, obligated to negotiate with the Teamsters union over workers supplied by a contract staffing firm within one of its recycling plants.

In an effort to effectively reverse the McDonald’s Corporation decision, in 2020, the Department of Labor (or “DOL”) issued a final rule narrowing the meaning of “joint
employer” in the FLSA. Much of the new rule relating to “joint employer” status was then vacated by the United States District Court for the Southern District of New York in a
lawsuit brought by various state attorneys general. While the DOL has appealed the district court decision, the Biden administration will likely seek to rescind or rewrite the
final rule, so as to reinstate a more expansive definition of “joint employer,” and have the appeal dismissed as moot. Similarly, in an effort to effectively reverse the Browning-
Ferris decision, in 2020, the NLRB issued a final rule, narrowing the meaning of “joint employer” in the collective bargaining context under the NLRA. As in the case of the
DOL final rule, it is expected that the Biden administration will likely try to rescind or rewrite the final rule so as to reinstate the 2015 Browning-Ferris expansive definition of
“joint employer.” The Equal Opportunity Employment Commission (EEOC), which enforces anti-discrimination laws, is likely to issue rules with an expansive definition of
“joint employer” as well.

In February 2021, the Protecting the Right to Organize (PRO) Act was reintroduced in the U.S. House of Representatives, which, among other things, seeks to codify in the

NLRA the Browning-Ferris expansive definition of “joint employer.” The PRO Act is supported by the Biden administration.

The expected replacement of the DOL and NLRB rules, possible new rules for the EEOC, and the potential passage of the PRO Act, all of which are likely to include or
reinstate expansive definitions of “joint employer,” have implications for our business model. We could have responsibility for damages, reinstatement, back pay and penalties
in connection with labor law

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and employment discrimination violations by our franchisees over whom we have limited control. Furthermore, it may be easier for our franchisees’ employees to organize into
unions, require us to participate in collective bargaining with those employees, provide those employees and their union representatives with bargaining power to request that
we have our franchisees raise wages, and make it more expensive and less profitable to operate a franchised clinic. All of these things could have a material adverse effect on
our financial condition and results of operations.

California adopted Assembly Bill 5, or AB-5, which took effect on January 1, 2020. This legislation codifies the standard established in a California Supreme Court case
(Dynamex Operations West v. Superior Court) for determining whether workers should be classified as employees or independent contractors, with a strict test that puts the
burden of proof on employers to establish that workers are not employees. The law is aimed at the so-called “gig economy” where workers in many industries are treated as
independent  contractors,  rather  than  employees,  and  lack  the  protections  of  wage  and  hour  laws,  although  California  voters  recently  approved  a  ballot  initiative,  now  under
court  review,  to  exclude  app-based  drivers  from  the  application  of AB-5. AB-5  is  not  a  franchise-specific  law  and  does  not  address  joint  employer  liability;  however,  a
significant concern exists in the franchise industry that an expansive interpretation of AB-5 could be used to hold franchisors jointly liable for the labor law violations of its
franchisees.  Courts  addressing  this  issue  have  come  to  differing  conclusions,  and  while  it  remains  uncertain  as  to  how  the  joint  employer  issue  will  finally  be  resolved  in
California, potential new federal laws or regulations may ultimately be controlling on this issue.

AB-5 has been the subject of widespread national discussion. Other states are considering similar approaches. Some states have adopted similar laws in narrower contexts,
and a handful of other states have adopted similar laws for broader purposes. All of these laws or proposed laws may similarly raise concerns with respect to the expansion of
joint liability to the franchise industry. Furthermore, there have been private lawsuits in which parties have alleged that a franchisor and its franchisee “jointly employ” the
franchisee’s staff, that the franchisor is responsible for the franchisees’ staff (under theories of apparent agency, ostensible agency, or actual agency), or otherwise.

Evolving labor and employment laws, rules and regulations, and theories of liability could result in expensive litigation and potential claims against us as a franchisor for
labor and employment-related and other liabilities that have historically been borne by franchisees. This could negatively impact the franchise business model, which could
materially and adversely affect our business, financial condition and results of operations.

We conduct business in a heavily regulated industry, and if we fail to comply with these laws and government regulations, we could incur penalties or be required to
make significant changes to our operations.

We, our franchisees and the chiropractor-owned PCs to which we and our franchisees provide management services are subject to extensive federal, state and local laws,

rules and regulations, including:

•

•

•

•

•

state regulations on the practice of chiropractic;

the Health Insurance Portability and Accountability Act of 1996, as amended, and its implementing regulations, or HIPAA, and other federal and state laws governing
the collection, dissemination, use, security and confidentiality of patient-identifiable health and financial information;

federal and state laws and regulations which contain anti-kickback and fee-splitting provisions and restrictions on referrals;

the federal Fair Debt Collection Practices Act and similar state laws that restrict the methods that we and third-party collection companies may use to contact and seek
payment from patients regarding past due accounts; and

state and federal labor laws, including wage and hour laws.

Many of the above laws, rules and regulations applicable to us, our franchisees and our affiliated PCs are ambiguous, have not been definitively interpreted by courts or
regulatory authorities and vary from jurisdiction to jurisdiction. Accordingly, we may not be able to predict how these laws and regulations will be interpreted or applied by
courts and regulatory authorities, and some of our activities could be challenged. In addition, we must consistently monitor changes in the laws and regulations that govern our
operations.  Furthermore,  a  review  of  our  business  by  judicial,  law  enforcement  or  regulatory  authorities  could  result  in  a  determination  that  could  adversely  affect  our
operations. Although we have tried to structure our business and contractual relationships in compliance with these laws, rules and regulations in all material respects, if any
aspect of our operations were found to violate applicable laws, rules or regulations, we could be subject to significant fines or other penalties,

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required  to  cease  operations  in  a  particular  jurisdiction,  prevented  from  commencing  operations  in  a  particular  state  or  otherwise  be  required  to  revise  the  structure  of  our
business or legal arrangements. Our efforts to comply with these laws, rules and regulations may impose significant costs and burdens, and failure to comply with these laws,
rules and regulations may result in fines or other charges being imposed on us.

Our chiropractors are subject to ethical guidelines and operating standards which, if not complied with, could adversely affect our business.

The chiropractors who work in our system are subject to ethical guidelines and operating standards of professional and trade associations and private accreditation agencies.
Compliance with these guidelines and standards is often required by our contracts with our chiropractors, patients and franchise owners (and their contractual relationships) or
to maintain our reputation. The guidelines and standards governing the provision of healthcare services may change significantly in the future. New or changed guidelines or
standards may materially and adversely affect our business. In addition, a review of our business by accreditation authorities could result in a determination that could adversely
affect our operations.

We, along with our affiliated PCs and their chiropractors, are subject to malpractice and other similar claims and may be unable to obtain or maintain adequate
insurance against these claims.

The provision of chiropractic services by chiropractors entails an inherent risk of potential malpractice and other similar claims. While we do not have responsibility for
compliance by affiliated PCs and their chiropractors with regulatory and other requirements directly applicable to chiropractors, claims, suits or complaints relating to services
provided at the offices of our franchisees or affiliated PCs may be asserted against us. As we develop company-owned or managed clinics, our exposure to malpractice claims
will increase. We have experienced a number of malpractice claims since our founding in March, 2010, which we have defended or are vigorously defending and do not expect
their outcome to have a material adverse effect on our business, financial condition or results of operations. The assertion or outcome of these claims could result in higher
administrative and legal expenses, including settlement costs or litigation damages. Our current minimum professional liability insurance coverage required for our franchisees,
affiliated PCs and company-owned clinics is $1.0 million per occurrence and $3.0 million in annual aggregate. In addition, we have a corporate business owner’s policy with
coverage of $2.0 million per occurrence and $4.0 million in annual aggregate. If we are unable to obtain adequate insurance, our franchisees or franchisee doctors fail to name
the Company as an additional insured party, or if there is an increase in the future cost of insurance to us and the chiropractors who provide chiropractic services or an increase
in the amount we have to self-insure, there may be a material adverse effect on our business and financial results.

Events  or  rumors  relating  to  our  brand  names  or  our  ability  to  defend  successfully  against  intellectual  property  infringement  claims  by  third  parties  could
significantly impact our business.

Recognition of our brand names, including “THE JOINT CHIROPRACTIC”, and the association of those brands with quality, convenient and inexpensive chiropractic
maintenance care, are an integral part of our business. The occurrence of any events or rumors that cause patients to no longer associate the brands with quality, convenient and
inexpensive  chiropractic  maintenance  care  may  materially  adversely  affect  the  value  of  the  brand  names  and  demand  for  chiropractic  services  at  our  franchisees  or  their
affiliated PCs.

Our  ability  to  compete  effectively  depends  in  part  upon  our  intellectual  property  rights,  including  but  not  limited  to  our  trademarks.  Our  use  of  contractual  provisions,
confidentiality  procedures  and  agreements,  and  trademark,  copyright,  unfair  competition,  trade  secret  and  other  laws  to  protect  our  intellectual  property  rights  may  not  be
adequate. Litigation may be necessary to enforce our intellectual property rights, or to defend against claims by third parties that the conduct of our businesses or our use of
intellectual property infringes upon such third party’s intellectual property rights. Any intellectual property litigation or claims brought against us, whether or not meritorious,
could result in substantial costs and diversion of our resources, and there can be no assurances that favorable final outcomes will be obtained in all cases. Our business, financial
condition or results of operations could be adversely affected as a result.

RISKS RELATED TO INFORMATION TECHNOLOGY, CYBERSECURITY AND DATA PRIVACY

We are subject to the data privacy, security and breach notification requirements of HIPAA and other data privacy and security laws, and the failure to comply with
these rules, or allegations that we have failed to do so, can result in civil or criminal sanctions.

HIPAA  required  the  United  States  Department  of  Health  and  Human  Service,  or  HHS,  to  adopt  standards  to  protect  the  privacy  and  security  of  certain  health-related

information. The HIPAA privacy regulations contain detailed requirements

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concerning the use and disclosure of individually identifiable health information and the grant of certain rights to patients with respect to such information by “covered entities.”
As a provider of healthcare who conducts certain electronic transactions, each of our clinics is considered a covered entity under HIPAA. We have taken actions to comply with
the HIPAA privacy regulations and believe that we are in compliance with those regulations. Oversight of HIPAA compliance involves significant time, effort and expense.

In addition to the privacy requirements, HIPAA covered entities must implement certain administrative, physical and technical security standards to protect the integrity,
confidentiality  and  availability  of  certain  electronic  health-related  information  received,  maintained  or  transmitted  by  covered  entities  or  their  business  associates.  We  have
taken actions in an effort to be in compliance with these security regulations and believe that we are in compliance, however, a security incident that bypasses our information
security systems causing an information security breach, loss of protected health information or other data subject to privacy laws or a material disruption of our operational
systems could result in a material adverse impact on our business, along with fines. Ongoing implementation and oversight of these security measures involves significant time,
effort and expense.

The Health Information Technology for Economic and Clinical Health Act, or HITECH, as implemented in part by an omnibus final rule published in the Federal Register
on January 25, 2013, further requires that patients be notified of any unauthorized acquisition, access, use, or disclosure of their unsecured protected health information, or PHI,
that  compromises  the  privacy  or  security  of  such  information.  HHS  has  established  the  presumption  that  all  unauthorized  uses  or  disclosures  of  unsecured  protected  health
information constitute breaches unless the covered entity or business associate establishes that there is a low probability the information has been compromised. HITECH and
implementing regulations specify that such notifications must be made without unreasonable delay and in no case later than 60 calendar days after discovery of the breach. If a
breach affects 500 patients or more, it must be reported immediately to HHS, which will post the name of the breaching entity on its public website. Breaches affecting 500
patients or more in the same state or jurisdiction must also be reported to the local media. If a breach involves fewer than 500 people, the covered entity must record it in a log
and notify HHS of such breaches at least annually. These breach notification requirements apply not only to unauthorized disclosures of unsecured PHI to outside third parties,
but also to unauthorized internal access to or use of such PHI.

HITECH significantly expanded the scope of the privacy and security requirements under HIPAA and increased penalties for violations. The amount of penalty that may be
assessed depends, in part, upon the culpability of the applicable covered entity or business associate in committing the violation. Some penalties for certain violations that were
not  due  to  “willful  neglect”  may  be  waived  by  the  Secretary  of  HHS  in  whole  or  in  part,  to  the  extent  that  the  payment  of  the  penalty  would  be  excessive  relative  to  the
violation. HITECH also authorized state attorneys general to file suit on behalf of residents of their states. Applicable courts may award damages, costs and attorneys’ fees
related  to  violations  of  HIPAA  in  such  cases.  HITECH  also  mandates  that  the  Secretary  of  HHS  conduct  periodic  compliance  audits  of  a  cross-section  of  HIPAA  covered
entities and business associates. Every covered entity and business associate is subject to being audited, regardless of the entity’s compliance record.

States may impose more protective privacy restrictions in laws related to health information and may afford individuals a private right of action with respect to the violation
of such laws. Both state and federal laws are subject to modification or enhancement of privacy protection at any time. We are subject to any federal or state privacy-related
laws that are more restrictive than the privacy regulations issued under HIPAA. These statutes vary and could impose additional requirements on us and more severe penalties
for disclosures of health information. If we fail to comply with HIPAA or similar state laws, including laws addressing data confidentiality, security or breach notification, we
could incur substantial monetary penalties and our reputation could be damaged.

In addition, states may also impose restrictions related to the confidentiality of personal information that is not considered “protected health information” under HIPAA.
Such information may include certain identifying information and financial information of our patients. Theses state laws may impose additional notification requirements in
the event of a breach of such personal information. Failure to comply with such data confidentiality, security and breach notification laws may result in substantial monetary
penalties.

Our  business  model  depends  on  proprietary  and  third-party  management  information  systems  that  we  use  to,  among  other  things,  track  financial  and  operating
performance of our clinics, and any failure to successfully design and maintain these systems or implement new systems could materially harm our operations.

We  depend  on  integrated  management  information  systems,  some  of  which  are  provided  by  third  parties,  and  standardized  procedures  for  operational  and  financial
information, patient records and billing operations. We are currently replacing and upgrading our management information systems, and any delays in implementation of the
new system or problems with system

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performance  after  implementation  could  cause  disruptions  in  our  business  operations,  given  the  pervasive  impact  of  the  new  system  on  our  processes.  In  general,  we  may
experience  unanticipated  delays,  complications,  data  breaches  or  expenses  in  replacing,  upgrading,  implementing,  integrating,  and  operating  our  systems.  Our  management
information systems regularly require modifications, improvements or replacements that may require both substantial expenditures as well as interruptions in operations. Our
ability to implement these systems is subject to the availability of skilled information technology specialists to assist us in creating, implementing and supporting these systems.
Our failure to successfully design, implement and maintain all of our systems could have a material adverse effect on our business, financial condition and results of operations.

If  we  fail  to  properly  maintain  the  integrity  of  our  data  or  to  strategically  implement,  upgrade  or  consolidate  existing  information  systems,  our  reputation  and
business could be materially adversely affected.

We  increasingly  use  electronic  means  to  interact  with  our  customers  and  collect,  maintain  and  store  individually  identifiable  information,  including,  but  not  limited  to,
personal financial information and health-related information. Despite the security measures we have in place to ensure compliance with applicable laws and rules, our facilities
and systems, and those of our third-party service providers, may be vulnerable to security breaches, acts of cyber terrorism, vandalism or theft, computer viruses, misplaced or
lost data, programming and/or human errors or other similar events. Additionally, the collection, maintenance, use, disclosure and disposal of individually identifiable data by
our businesses are regulated at the federal and state levels as well as by certain financial industry groups, such as the Payment Card Industry organization. Federal, state and
financial industry groups may also consider from time to time new privacy and security requirements that may apply to our businesses. Compliance with evolving privacy and
security  laws,  requirements,  and  regulations  may  result  in  cost  increases  due  to  necessary  systems  changes,  new  limitations  or  constraints  on  our  business  models  and  the
development of new administrative processes. They also may impose further restrictions on our collection, disclosure and use of individually identifiable information that is
housed in one or more of our databases. Noncompliance with privacy laws, financial industry group requirements or a security breach involving the misappropriation, loss or
other  unauthorized  disclosure  of  personal,  sensitive  and/or  confidential  information,  whether  by  us  or  by  one  of  our  vendors,  could  have  material  adverse  effects  on  our
business, operations, reputation and financial condition, including decreased revenue; material fines and penalties; increased financial processing fees; compensatory, statutory,
punitive or other damages; adverse actions against our licenses to do business; and injunctive relief whether by court or consent order.

If our security systems are breached, we may face civil liability and public perception of our security measures could be diminished, either of which would negatively
affect our ability to attract and retain patients.

Techniques used to gain unauthorized access to corporate data systems are constantly evolving, and we may be unable to anticipate or prevent unauthorized access to data
pertaining to our patients, including credit card and debit card information and other personally identifiable information. Our systems, which are supported by our own systems
and  those  of  third-party  vendors,  are  vulnerable  to  computer  malware,  trojans,  viruses,  worms,  break-ins,  phishing  attacks,  denial-of-service  attacks,  attempts  to  access  our
servers in an unauthorized manner, or other attacks on and disruptions of our and third-party vendor computer systems, any of which could lead to system interruptions, delays,
or shutdowns, causing loss of critical data or the unauthorized access to personally identifiable information. If an actual or perceived breach of security occurs on our systems or
a vendor’s systems, we may face civil liability and reputational damage, either of which would negatively affect our ability to attract and retain patients. We also would be
required to expend significant resources to mitigate the breach of security and to address related matters.

We may not be able to effectively control the unauthorized actions of third parties who may have access to the patient data we collect. Any failure, or perceived failure, by
us  to  maintain  the  security  of  data  relating  to  our  patients  and  employees,  and  to  comply  with  our  posted  privacy  policy,  laws  and  regulations,  rules  of  self-regulatory
organizations,  industry  standards  and  contractual  provisions  to  which  we  may  be  bound,  could  result  in  the  loss  of  confidence  in  us,  or  result  in  actions  against  us  by
governmental entities or others, all of which could result in litigation and financial losses, and could potentially cause us to lose patients, revenue and employees.

We are subject to a number of risks related to credit card and debit card payments we accept.

We accept payments through credit and debit card transactions. For credit and debit card payments, we pay interchange and other fees, which may increase over time. An
increase in those fees would require us to either increase the prices we charge for our services, which could cause us to lose patients and revenue, or absorb an increase in our
operating expenses, either of which could harm our operating results.

If we or any of our processing vendors have problems with our billing software, or the billing software malfunctions, it could have an adverse effect on patient satisfaction

and could cause one or more of the major credit card companies to disallow

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our continued use of their payment products. In addition, if our billing software fails to work properly, and as a result, we do not automatically process monthly membership
fees to our patients’ credit cards on a timely basis or at all, or there are issues with financial insolvency of our third-party vendors or other unanticipated problems or events, we
could lose revenue, which would harm our operating results.

We  are  also  subject  to  payment  card  association  operating  rules,  certification  requirements  and  rules  governing  electronic  funds  transfers,  which  could  change  or  be
reinterpreted to make it more difficult for us to comply. Based on the self-assessment completed as of December 31, 2020, we are currently in compliance with the Payment
Card Industry Data Security Standard, or PCI DSS, the payment card industry’s security standard for companies that collect, store or transmit certain data regarding credit and
debit cards, credit and debit card holders and credit and debit card transactions. There is no guarantee that we will maintain PCI DSS compliance. Our failure to comply fully
with PCI DSS in the future could violate payment card association operating rules, federal and state laws and regulations and the terms of our contracts with payment processors
and merchant banks. Such failure to comply fully also could subject us to fines, penalties, damages and civil liability and could result in the suspension or loss of our ability to
accept credit and debit card payments. Although we do not store credit card information and we do not have access to our patients’ credit card information, there is no guarantee
that PCI DSS compliance will prevent illegal or improper use of our payment systems or the theft, loss, or misuse of data pertaining to credit and debit cards, credit and debit
card holders and credit and debit card transactions.

If  we  fail  to  adequately  control  fraudulent  credit  card  transactions,  we  may  face  civil  liability,  diminished  public  perception  of  our  security  measures  and  significantly
higher credit card-related costs, each of which could adversely affect our business, financial condition and results of operations. If we are unable to maintain our chargeback or
refund rates at acceptable levels, credit and debit card companies may increase our transaction fees, impose monthly fines until resolved or terminate their relationships with us.
Any increases in our credit and debit card fees could adversely affect our results of operations, particularly if we elect not to raise our rates for our service to offset the increase.
The termination of our ability to process payments on any major credit or debit card would significantly impair our ability to operate our business.

GENERAL RISK FACTORS

Future sales of our common stock may depress our stock price and our share price may decline due to the large number of shares eligible for future sale or exchange.

The market price of our common stock could decline as a result of sales of a large number of shares of common stock in the market or the perception that such sales could
occur. These sales, or the possibility that these sales may occur, might also make it more difficult for us to sell equity securities in the future at a time and at a price that we deem
appropriate. As of December 31, 2020, we had 14,157,070 outstanding shares of common stock and are authorized to sell up to 20,000,000 shares of common stock. The trading
volume of shares of our common stock averaged approximately 104,000 shares per day during the year ended December 31, 2020. Accordingly, sales of even small amounts of
shares of our common stock by existing stockholders may drive down the trading price of our common stock.

Claims  for  indemnification  by  our  directors  and  officers  may  reduce  our  available  funds  to  satisfy  successful  third-party  claims  against  us  and  may  reduce  the
amount of money available to us.

Our amended and restated certificate of incorporation and bylaws provide that we will indemnify our directors and officers, in each case to the fullest extent permitted by
Delaware law. In addition, we have entered and expect to continue to enter into agreements to indemnify our directors, executive officers and other employees as determined by
our Board of Directors. Under the terms of such indemnification agreements, we are required to indemnify each of our directors and officers, to the fullest extent permitted by
the laws of the state of Delaware, if the basis of the indemnitee’s involvement was by reason of the fact that the indemnitee is or was a director or officer of the Company or any
of its subsidiaries or was serving at the Company’s request in an official capacity for another entity. We must indemnify our officers and directors against all reasonable fees,
expenses, charges and other costs of any type or nature whatsoever, including any and all expenses and obligations paid or incurred in connection with investigating, defending,
being a witness in, participating in (including on appeal), or preparing to defend, be a witness or participate in any completed, actual, pending or threatened action, suit, claim or
proceeding,  whether  civil,  criminal,  administrative  or  investigative,  or  establishing  or  enforcing  a  right  to  indemnification  under  the  indemnification  agreement.  The
indemnification agreements also require us, if so requested, to advance within 30 days of such request all reasonable fees, expenses, charges and other costs that such director or
officer incurred, provided that such person will return any such advance if it is ultimately determined that such person is not entitled to indemnification by us. Any claims for
indemnification by our directors and officers may reduce our available funds to satisfy successful third-party claims and may reduce the amount of money available to us.

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ITEM 1B.    UNRESOLVED STAFF COMMENTS

Not applicable.

ITEM 2.     PROPERTIES

We lease the property for our corporate headquarters and all of the properties on which we own or manage clinics. As of December 31, 2020, we leased 74 facilities in

which we operate or intend to operate clinics. We are obligated under two additional leases for facilities in which we have ceased clinic operations.

Our  corporate  headquarters  are  located  at  16767  N.  Perimeter  Center  Drive,  Suite  110,  Scottsdale, Arizona  85260.  The  term  of  our  lease  for  this  location  expires  on
December 31, 2025. The primary functions performed at our corporate headquarters are financial, accounting, treasury, marketing, operations, human resources, information
systems support and legal.

We are also obligated under non-cancellable leases for the clinics which we own or manage. Our clinics are on average 1,200 square feet. Our clinic leases generally have
an initial term of five years, include one to two options to renew for terms of five years, and require us to pay a proportionate share of real estate taxes, insurance, common area
maintenance charges and other operating costs.

ITEM 3.     LEGAL PROCEEDINGS  

In the normal course of business, we are party to litigation from time to time. We maintain insurance to cover certain actions and believe that resolution of such litigation

will not have a material adverse effect on the Company.

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ITEM 4.    MINE SAFETY DISCLOSURES

Not applicable.

ITEM  5.        MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND  ISSUER  PURCHASES  OF  EQUITY

SECURITIES

PART II

Our common stock is traded on the NASDAQ Capital Market under the symbol “JYNT.”

Holders

As of December 31, 2020, there were approximately 15 holders of record of our common stock and 14,157,070 shares of our common stock outstanding.

Dividends

Since our initial public offering, we have not declared nor paid dividends on our common stock, and we do not expect to pay cash dividends on our common stock in the

foreseeable future.

ITEM 6.    SELECTED FINANCIAL DATA

Consolidated Income Statements Data:

Total revenues
Cost of revenues
Selling, general and administrative expense
Income from operations
Net income
Basic earnings per share
Diluted earnings per share
Weighted average shares outstanding used in computing

Basic earnings per share
Diluted earnings per share

Non-GAAP Financial Data:

Net income
Net interest
Depreciation and amortization expense
Tax expense
EBITDA

Stock compensation expense
Acquisition related expenses
(Gain) loss on disposition or impairment
Bargain purchase gain

Adjusted EBITDA

29

Year Ended December 31,
2019
2020

$

$
$

58,682,976  $
6,507,468 
46,734,699 
5,492,130 
13,167,314 

0.94  $
0.90  $

14,003,708 
14,582,877 

13,167,314 
79,478 
2,734,462 
(7,754,662)
8,226,592 
885,975 
41,716 
(51,321)
— 

$

9,102,962  $

48,450,900 
5,565,917 
39,355,996 
3,414,635 
3,323,712 
0.24 
0.23 

13,819,149 
14,467,567 

3,323,712 
61,515 
1,899,257 
48,706 
5,333,190 
720,651 
47,386 
114,352 
(19,298)
6,196,281 

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Consolidated Balance Sheet Data:
Cash and cash equivalents
Property and equipment, net
Deferred franchise and regional development costs, current and non-current
Goodwill and intangible assets
Operating lease right-of-use asset
Deferred tax assets
Other assets
Total assets
Deferred revenue, current and non-current
Operating lease liability, current and non-current
Debt under the Credit Agreement and Paycheck Protection Program, current and non-current
Other liabilities
Total liabilities
Stockholders' equity

As of December 31,

2020

2019

20,554,258  $
8,747,369 
5,238,307 
7,490,610 
11,581,435 
8,007,633 
4,113,231 
65,732,843 
20,409,314 
13,550,812 
4,727,970 
6,293,664 
44,981,760 
20,751,083  $

8,455,989 
6,581,588 
4,392,733 
7,370,252 
12,486,672 
— 
4,418,433 
43,705,667 
18,303,940 
14,214,149 
— 
5,467,078 
37,985,167 
5,720,500 

$

$

Adjusted EBITDA consists of net income before interest, income taxes, depreciation and amortization, acquisition related expenses, stock-based compensation expense,
bargain  purchase  gain,  and  (gain)  loss  on  disposition  or  impairment.  We  have  provided Adjusted  EBITDA  because  it  is  a  non-GAAP  measure  of  financial  performance
commonly  used  for  comparing  companies  in  our  industry.  You  should  not  consider Adjusted  EBITDA  as  a  substitute  for  operating  profit  as  an  indicator  of  our  operating
performance or as an alternative to cash flows from operating activities as a measure of liquidity. We may calculate Adjusted EBITDA differently from other companies.

We  believe  that  the  use  of Adjusted  EBITDA  provides  an  additional  tool  for  investors  to  use  in  evaluating  ongoing  operating  results  and  trends  and  in  comparing  our
financial  measures  with  other  outpatient  medical  clinics,  which  may  present  similar  non-GAAP  financial  measures  to  investors.  In  addition,  you  should  be  aware  when
evaluating Adjusted EBITDA that in the future we may incur expenses similar to those excluded when calculating these measures. Our presentation of these measures should
not be construed as an inference that our future results will be unaffected by unusual or non-recurring items. Our computation of Adjusted EBITDA may not be comparable to
other similarly titled measures computed by other companies, because all companies do not calculate Adjusted EBITDA in the same manner.

Our management does not consider Adjusted EBITDA in isolation or as an alternative to financial measures determined in accordance with GAAP. The principal limitation

of Adjusted EBITDA is that it excludes significant expenses and income that are required by GAAP to be recorded in our financial statements. Some of these limitations are:

a. Adjusted EBITDA does not reflect our cash expenditures, or future requirements, for capital expenditures or contractual commitments;

b. Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs;

c. Adjusted EBITDA does not reflect the interest expense, or the cash requirements necessary to service interest or principal payments, on our debts;

d. Although depreciation and amortization are non-cash charges, the assets being depreciated and amortized will often have to be replaced in the future, and Adjusted

EBITDA does not reflect any cash requirements for such replacements;

e. Adjusted EBITDA does not reflect the bargain purchase gain, which represents the excess of the fair value of net assets acquired over the purchase consideration; and

f. Adjusted EBITDA does not reflect the (gain) loss on disposition or impairment, which represents the impairment of assets as of the reporting date. We do not consider

this to be indicative of our ongoing operations.

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Because of these limitations, Adjusted EBITDA should not be considered in isolation or as a substitute for performance measures calculated in accordance with GAAP. We
compensate  for  these  limitations  by  relying  primarily  on  our  GAAP  results  and  using Adjusted  EBITDA  only  supplementally.  You  should  review  the  reconciliation  of  net
income to Adjusted EBITDA above and not rely on any single financial measure to evaluate our business. The table above reconciles net income to Adjusted EBITDA for the
years ended December 31, 2020 and 2019.

ITEM 7.    MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of the results of operations and financial condition of The Joint Corp. for the years ended December 31, 2020 and 2019 should be

read in conjunction with the consolidated financial statements and the notes thereto, and other financial information contained elsewhere in this Form 10-K.

Overview

Our principal business is to develop, own, operate, support and manage chiropractic clinics through franchising and the sale of regional developer rights and through direct

ownership and management arrangements throughout the United States.

We seek to be the leading provider of chiropractic care in the markets we serve and to become the most recognized brand in our industry through the rapid and focused
expansion of chiropractic clinics in key markets throughout North America and potentially abroad. We saw over 584,000 new patients in 2020, despite the pandemic and with
approximately 27% of those new patients visiting a chiropractor for the first time. We are not only increasing our percentage of market share, but expanding the chiropractic
market.

Key Performance Measures.  We receive monthly performance reports from our system and our clinics which include key performance indicators per clinic including gross
sales, comparable same-store sales growth, or “Comp Sales,” number of new patients, conversion percentage, and member attrition. In addition, we review monthly reporting
related to system-wide sales, clinic openings, clinic license sales, and various earnings metrics in the aggregate and per clinic. We believe these indicators provide us with useful
data with which to measure our performance and to measure our franchisees’ and clinics’ performance. Comp Sales include the sales from both company-owned or managed
clinics and franchised clinics that in each case have been open at least 13 full months and exclude any clinics that have closed. System-wide sales include sales at all clinics,
whether operated by us or by franchisees. While franchised sales are not recorded as revenues by us, management believes the information is important in understanding the
overall brand’s financial performance, because these sales are the basis on which we calculate and record royalty fees and are indicative of the financial health of the franchisee
base.

Key  Clinic  Development  Trends.     As  of  December  31,  2020,  we  and  our  franchisees  operated  or  managed  579  clinics,  of  which  515  were  operated  or  managed  by
franchisees and 64 were operated as company-owned or managed clinics. Of the 64 company-owned or managed clinics, 23 were constructed and developed by us, and 41 were
acquired from franchisees.

Our current strategy is to grow through the sale and development of additional franchises, build upon our regional developer strategy, and continue to expand our corporate
clinic portfolio within clustered locations. The number of franchise licenses sold for the year ended December 31, 2020 was 121, compared with 126 and 99 licenses for the
years ended December 31, 2019 and 2018, respectively. We ended 2020 with 22 regional developers who were responsible for 83% of the 121 licenses sold during the year. This
strong result reflects the power of the regional developer program to accelerate the number of clinics sold, and eventually opened, across the country.

In addition, we believe that we can accelerate the development of, and revenue generation from, company-owned or managed clinics through the accelerated development
of greenfield units and the further selective acquisition of existing franchised clinics. We will seek to acquire existing franchised clinics that meet our criteria for demographics,
site attractiveness, proximity to other clinics and additional suitability factors.

We  believe  that  The  Joint  has  a  sound  concept,  which  was  further  validated  through  its  resiliency  during  the  pandemic  and  will  benefit  from  the  fundamental  changes
taking place in the manner in which Americans access chiropractic care and their growing interest in seeking effective, affordable natural solutions for general wellness. These
trends join with the preference we have seen among chiropractic doctors to reject the insurance-based model to produce a combination that benefits the consumer and the service
provider alike. We believe that these forces create an important opportunity to accelerate the growth of our network.

COVID-19 Pandemic Update

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The COVID-19 pandemic has had a significant impact on our business, financial condition, cash flows and results of operations in 2020. Virus-related concerns, temporary
clinic closures and government-imposed restrictions resulted in reduced patient traffic and spending trends and in membership freezes and cancellations in our clinics during
2020. This negative impact on our franchisees’ clinics has also negatively impacted our royalty and advertising fee revenue. Approximately 10% of our system-wide clinics
were  closed  during April,  with  some  clinics  beginning  to  reopen  in  May. Approximately  99%  of  our  clinics  have  reopened  as  of  the  date  of  this  report,  although  some  are
operating on reduced hours. Our corporate clinics and headquarters have been able to operate without any furloughs or lay-offs as we implemented enhanced sanitary measures
to ensure patient and employee safety. Our new sanitary and safety measures include cleaning of instruments between each patient use, removal of non-essential items, physical
distancing, and masks for all Joint staff. Due to the government-imposed restrictions, our results of operations were most negatively impacted during the month of April. In
order to rebuild, we launched our summer promotional activity during the second and third quarters of 2020, which included incentives to unfreeze wellness plan memberships,
free chiropractic care to new patients, and a recovery promotion, which was aimed at lapsed patients and former plan members. Our summer promotion, coupled with the easing
of government restrictions, have resulted in improvement in most of our key metrics, including gross sales, Comp Sales, patient traffic, and new patient conversion rate. In
addition, the attrition rate among existing patients has remained relatively stable during the second half of the year. Despite improvements during the second half of the year,
significant  uncertainty  remains  about  the  duration  and  extent  of  the  impact  on  our  business  of  the  COVID-19  pandemic.  Our  2020  revenue  and  earnings  were  negatively
impacted compared to our pre-COVID-19 pandemic expectations, and the pandemic may have a negative impact on our revenue and net income in 2021. Even as government
restrictions are lifted and clinics reopen, the ongoing economic impacts and health concerns associated with the pandemic may continue to affect patient behavior and spending
levels and could result in reduced visits and patient spending trends that adversely impact our financial position and results of operations. In addition, the impact of the COVID-
19 pandemic depends on factors beyond our knowledge or control, including the duration and severity of the outbreak, other additional significant increases in the number or
severity of cases in future periods, and actions taken to contain its spread and mitigate its public health effects. As a result of the COVID-19 pandemic, we took the following
steps to preserve liquidity and ensure the Company’s financial flexibility in 2020:

•

•

•

Reviewed discretionary operating expenses and deferred certain capital expenditures and hiring.

Drew down the $2 million of our revolving credit facility with J.P. Morgan Chase Bank, N.A. in March, noting we have an additional $5.5 million under a
developmental line of credit that is unavailable for general corporate purposes.

Secured a $2.7 million loan under CARES Act Paycheck Protection Program in April, bringing total unrestricted cash to $21 million as of December 31, 2020.

Significant Events and/or Recent Developments

We continue to deliver on our strategic initiatives and to progress toward sustained profitability.

For the year ended December 31, 2020:

•

•

•

Comp Sales of clinics that have been open for at least 13 full months increased 9%.

Comp Sales for mature clinics open 48 months or more increased 5%.

System-wide sales for all clinics open for any amount of time grew 18% to $260 million.

Despite the government-imposed restrictions and reduced traffic during the second quarter of 2020, we saw over 584,000 new patients in 2020, compared with 585,000
new patients in 2019, with approximately 27% of those new patients having never been to a chiropractor before. We are not only increasing our percentage of market share, but
expanding the chiropractic market. These factors, along with reduced discretionary operating expenses, drove improvement in our bottom line.

During the first quarter of 2020, we entered into a regional developer agreement for the states of Iowa, Nebraska, South Dakota and the county of Rock Island in the state of
Illinois for which we received approximately $201,000. The agreement requires the opening of a minimum of 18 clinics over a seven-year period. In addition, during the third
quarter of 2020, we entered into a regional developer agreement for the state of Wisconsin and the remaining available territories within the state of

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Illinois for which we received approximately $340,000. The agreement requires the opening of a minimum of 19 clinics over a ten-year period.

On  December  31,  2020,  we  entered  into  an  agreement  under  which  we  repurchased  the  right  to  develop  franchises  in  various  counties  in  North  Carolina.  The  total
consideration for the transaction was $1,039,500. We carried a deferred revenue balance associated with this transaction of $36,781, representing the fee collected upon the
execution of the regional developer agreement. We accounted for the termination of development rights associated with unsold or undeveloped franchises as a cancellation, and
the associated deferred revenue was netted against the aggregate purchase price.

On January 1, 2021, the Company entered into an agreement under which the Company repurchased the right to develop franchises in various counties in Georgia. The total
consideration for the transaction was $1,388,700. The Company carried a deferred revenue balance associated with this transaction of $35,679, representing the fee collected
upon the execution of the regional developer agreement. The Company accounted for the termination of development rights associated with unsold or undeveloped franchises as
a cancellation, and the associated deferred revenue was netted against the aggregate purchase price.

For the year ended December 31, 2020, we acquired one clinic for $534,000 and constructed and developed three new corporate clinics.

Factors Affecting Our Performance

Our operating results may fluctuate significantly as a result of a variety of factors, including the timing of new clinic sales and clinic openings and closures, the magnitude
of expenses related to the foregoing, the economic condition of the markets in which our clinics are located, general economic conditions, consumer confidence in the economy,
consumer preferences, competitive factors, and disease epidemics and other health-related concerns, such as the current COVID-19 pandemic.

Significant Accounting Polices and Estimates

The preparation of consolidated financial statements requires us to make estimates and assumptions. These estimates and assumptions affect the reported amounts of assets
and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements, and the reported amounts of revenues and expenses during
the reporting period. We base our accounting estimates on historical experience and other factors that we believe to be reasonable under the circumstances. Actual results could
differ from those estimates.  We have discussed the development and selection of significant accounting policies and estimates with our Audit Committee.

Intangible Assets

Intangible assets consist primarily of re-acquired franchise and regional developer rights and customer relationships.  We amortize the fair value of re-acquired franchise
rights  over  the  remaining  contractual  terms  of  the  re-acquired  franchise  rights  at  the  time  of  the  acquisition,  which  range  from  one  to  eight  years.  In  the  case  of  regional
developer rights, we amortize the acquired regional developer rights over the remaining contractual terms at the time of the acquisition, which range from two to seven years.
The fair value of customer relationships is amortized over their estimated useful life which ranges from two to four years. 

Goodwill

Goodwill consists of the excess of the purchase price over the fair value of tangible and identifiable intangible assets acquired in the acquisitions of franchises.  Goodwill
and  intangible  assets  deemed  to  have  indefinite  lives  are  not  amortized  but  are  subject  to  annual  impairment  tests. As  required,  we  perform  an  annual  impairment  test  of
goodwill as of the first day of the fourth quarter or more frequently if events or circumstances change that would more likely than not reduce the fair value of a reporting unit
below its carrying value. No impairments of goodwill were recorded for the years ended December 31, 2020 and 2019.

Long-Lived Assets

We review our long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recovered. We look
primarily to estimated undiscounted future cash flows in its assessment of whether or not long-lived assets are recoverable. As a result of the current COVID-19 pandemic, we
evaluated whether the carrying values of the long-lived assets in certain corporate clinics were recoverable at the end of the first quarter of 2020. We

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did not identify any triggering event during the remainder of 2020. No impairments of long-lived assets were recorded for the years ended December 31, 2020 and 2019.

Stock-Based Compensation

We  account  for  share-based  payments  by  recognizing  compensation  expense  based  upon  the  estimated  fair  value  of  the  awards  on  the  date  of  grant.  We  determine  the
estimated grant-date fair value of restricted shares using the closing price on the date of the grant and the grant-date fair value of stock options using the Black-Scholes-Merton
model.  In  order  to  calculate  the  fair  value  of  the  options,  certain  assumptions  are  made  regarding  the  components  of  the  model,  including  risk-free  interest  rate,  volatility,
expected dividend yield and expected option life. Changes to the assumptions could cause significant adjustments to the valuation. We recognize compensation costs ratably
over the period of service using the straight-line method. Forfeitures are estimated based on historical and forecasted turnover, which is approximately 5%.

Revenue Recognition

We generate revenue primarily through our company-owned and managed clinics and through royalties, franchise fees, advertising fund contributions, IT related income

and computer software fees from our franchisees.

Revenues  from  Company-Owned  or  Managed  Clinics.  We earn revenue from clinics that we own and operate or manage throughout the United States.  In those states
where we own and operate the clinic, revenues are recognized when services are performed. We offer a variety of membership and wellness packages which feature discounted
pricing as compared with our single-visit pricing.  Amounts collected in advance for membership and wellness packages are recorded as deferred revenue and recognized when
the service is performed. Any unused visits associated with monthly memberships are recognized on a month-to-month basis. We recognize a contract liability (or a deferred
revenue liability) related to the prepaid treatment plans for which we have an ongoing performance obligation. We recognize this contract liability, and recognize revenue, as
the patient consumes his or her visits related to the package and we perform the services. Based on a historical lag analysis and an evaluation of legal obligation by jurisdiction,
we concluded that any remaining contract liability that exists after 12 to 24 months from transaction date will be deemed breakage. Breakage revenue is recognized only at that
point, when the likelihood of the patient exercising his or her remaining rights becomes remote.

Royalties and Advertising Fund Revenue. We collect royalties from our franchisees, as stipulated in the franchise agreement, equal to 7% of gross sales and a marketing
and advertising fee currently equal to 2% of gross sales. Royalties, including franchisee contributions to advertising funds, are calculated as a percentage of clinic sales over the
term of the franchise agreement. The franchise agreement royalties, inclusive of advertising fund contributions, represent sales-based royalties that are related entirely to our
performance obligation under the franchise agreement and are recognized as franchisee clinic level sales occur. Royalties and marketing and advertising fees are collected bi-
monthly two working days after each sales period has ended.

Franchise Fees. We require the entire non-refundable initial franchise fee to be paid upon execution of a franchise agreement, which typically has an initial term of ten
years. Initial franchise fees are recognized ratably on a straight-line basis over the term of the franchise agreement.  Our services under the franchise agreement include: training
of franchisees and staff, site selection, construction/vendor management and ongoing operations support. We provide no financing to franchisees and offer no guarantees on
their behalf. The services we provide are highly interrelated with the franchise license and as such are considered to represent a single performance obligation.

Software Fees.  We collect a monthly fee from our franchisees for use of our proprietary or selected chiropractic or customer relationship management software, computer

support, and internet services support. These fees are recognized ratably on a straight-line basis over the term of the respective franchise agreement.

Regional  Developer  Fees.  During  2011,  we  established  a  regional  developer  program  to  engage  independent  contractors  to  assist  in  developing  specified  geographical
regions. Under the original program, regional developers paid a license fee for each franchise they received the right to develop within the region. In 2018, the program was
revised to grant exclusive geographical territory and establish a minimum development obligation within that defined territory. Regional developer fees are non-refundable and
are recognized as revenue ratably on a straight-line basis over the term of the regional developer agreement, which is considered to begin upon the execution of the agreement.
Our services under regional developer agreements include site selection, grand opening support for the clinics, sales support for identification of qualified franchisees, general
operational support and marketing support to advertise for ownership opportunities. The services we provide are highly interrelated with the development of the territory and the
resulting franchise licenses sold by the regional developer and as such are considered to

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represent a single performance obligation. In addition, regional developers receive fees which are funded by the initial franchise fees collected from franchisees upon the sale of
franchises within their exclusive geographical territory and a royalty of 3% of sales generated by franchised clinics in their exclusive geographical territory. Fees related to the
sale of franchises within their exclusive geographical territory are initially deferred as deferred franchise costs and are recognized as an expense in franchise cost of revenues
when the respective revenue is recognized, which is generally over the term of the related franchise agreement. Royalties of 3% of gross sales generated by franchised clinics in
their regions are also recognized as franchise cost of revenues as franchisee clinic level sales occur, which is funded by the 7% royalties collected from the franchisees in their
regions.  Certain  regional  developer  agreements  result  in  the  regional  developer  acquiring  the  rights  to  existing  royalty  streams  from  clinics  already  open  in  the  respective
territory. In those instances, the revenue associated from the sale of the royalty stream is recognized over the remaining life of the respective franchise agreements.

Leases

We  adopted,  effective  the  first  quarter  of  2019,  accounting  guidance  related  to  leases.  The  guidance,  among  other  changes,  requires  lessees  to  recognize  a  right-of-use
("ROU") asset and a lease liability in the balance sheet for most leases, but retains an expense recognition model similar to the previous guidance. The lease liability is measured
at the present value of the fixed lease payments over the lease term and the ROU asset is measured at the lease liability amount, adjusted for lease prepayments, lease incentives
received and the lessee’s initial direct costs. Determining the lease term and amount of lease payments to include in the calculation of the ROU asset and lease liability for leases
containing options requires the use of judgment to determine whether the exercise of an option is reasonably certain and if the optional period and payments should be included
in the calculation of the associated ROU asset and liability. In making this determination, all relevant economic factors are considered that would compel us to exercise or not
exercise  an  option.  When  available,  we  use  the  rate  implicit  in  the  lease  to  discount  lease  payments;  however,  the  rate  implicit  in  the  lease  is  not  readily  determinable  for
substantially all of our leases. In such cases, we estimate our incremental borrowing rate as the interest rate we would pay to borrow an amount equal to the lease payments over
a similar term, with similar collateral as in the lease, and in a similar economic environment. We estimate these rates using available evidence such as rates imposed by third-
party  lenders  in  recent  financings  or  observable  risk-free  interest  rate  and  credit  spreads  for  commercial  debt  of  a  similar  duration,  with  credit  spreads  correlating  to  our
estimated creditworthiness.

For operating leases that include rent holidays and rent escalation clauses, we recognize lease expense on a straight-line basis over the lease term from the date we take
possession  of  the  leased  property.  Pre-opening  costs  are  recorded  as  incurred  in  general  and  administrative  expenses.  We  record  the  straight-line  lease  expense  and  any
contingent rent, if applicable, in general and administrative expenses on the consolidated income statements. Many of our leases also require us to pay real estate taxes, common
area maintenance costs and other occupancy costs which are also included in general and administrative expenses on the consolidated income statements.

Income Taxes

We recognize deferred tax assets and liabilities for both the expected impact of differences between the financial statement amount and the tax basis of assets and liabilities

and for the expected future tax benefit to be derived from tax losses and tax credit carryforwards.

We record a valuation allowance against deferred tax assets when it is considered more likely than not that all or a portion of our deferred tax assets will not be realized. In
making this determination, we are required to give significant weight to evidence that can be objectively verified. It is generally difficult to conclude that a valuation allowance
is not needed when there is significant negative evidence, such as cumulative losses in recent years. Forecasts of future taxable income are considered to be less objective than
past results. Therefore, cumulative losses weigh heavily in the overall assessment.

In addition to considering forecasts of future taxable income, we are also required to evaluate and quantify other possible sources of taxable income in order to assess the
realization  of  our  deferred  tax  assets,  namely  the  reversal  of  existing  temporary  differences,  the  carry  back  of  losses  and  credits  as  allowed  under  current  tax  law,  and  the
implementation of tax planning strategies. Evaluating and quantifying these amounts involves significant judgments.  Each  source  of  income  must  be  evaluated  based  on  all
positive and negative evidence; this evaluation involves assumptions about future activity.

In 2019, we continued to maintain a full valuation allowance on the deferred tax assets due to the recent cumulative losses as of December 31, 2019. As of December 31,
2020, we recorded an income tax benefit of $7.8 million primarily due to the reduction in the valuation allowance. The valuation allowance was reduced because the weight of
evidence regarding the future realizability of the deferred tax assets had become predominately positive and realization of the deferred tax assets was more likely than not. The
positive evidence considered in our assessment of the realizability of the deferred tax assets included the

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generation  of  significant  positive  cumulative  income  for  the  three-year  period  ended  December  31,  2020  and  projections  of  future  taxable  income.  Based  on  our  earnings
performance trend and expected continued profitability, management determined it was more likely than not that all of our deferred tax assets would be realized. The negative
evidence considered included historical loss in 2017, marginal pre-tax income generated in 2018, and general economic uncertainties related to the impact of the pandemic.
However, management has concluded that positive evidence outweighed this negative evidence.

Significant judgment is also required in evaluating our uncertain tax positions. We establish accruals for uncertain tax positions when we believe that the full amount of the
associated tax benefit may not be realized. If we prevail in matters for which accruals have been established previously or pay amounts in excess of reserves, there could be an
effect on our income tax provisions in the period in which such determination is made.

We  regularly  assess  the  tax  risk  of  our  tax  return  filing  positions  and  we  have  not  identified  any  material  uncertain  tax  positions  as  of  December  31,  2020  and  2019,

respectively.

Results of Operations

The following discussion and analysis of our financial results encompasses our consolidated results and results of our two business segments: Corporate Clinics and Franchise
Operations.

Total Revenues

Components of revenues for the year ended December 31, 2020, as compared to the year ended December 31, 2019, are as follows:

Revenues:

Revenues from company-owned or managed clinics
Royalty fees
Franchise fees
Advertising fund revenue
Software fees
Regional developer fees
Other revenues

Total revenues

Year Ended
December 31,

2020

2019

Change from
Prior Year

Percent Change
from Prior Year

$

$

31,771,288  $
15,886,051 
2,100,800 
4,506,413 
2,694,520 
876,804 
847,100 
58,682,976  $

25,807,584  $
13,557,170 
1,791,545 
3,884,055 
1,865,779 
803,849 
740,918 
48,450,900  $

5,963,704 
2,328,881 
309,255 
622,358 
828,741 
72,955 
106,182 
10,232,076 

23.1  %
17.2  %
17.3  %
16.0  %
44.4  %
9.1  %
14.3  %

21.1  %

The reasons for the significant changes in our components of total revenues are as follows:

Consolidated Results

•

Total revenues increased by $10.2 million, primarily due to the continued expansion and revenue growth of our franchise base and the continued revenue growth and
expansion of our company owned or managed clinics portfolio, which was partially offset by the negative impact of the pandemic.

Corporate Clinics

•

Revenues  from  company-owned  or  managed  clinics  increased,  primarily  due  to  improved  same-store  growth,  as  well  as  the  expansion  of  our  corporate-owned  or
managed clinics portfolio, which was partially offset by the negative impact of the pandemic.

Franchise Operations

•

Royalty fees and advertising fund revenue increased, due to an increase in the number of franchised clinics in operation along with continued sales growth in existing
franchised clinics. These increases were partially offset by the

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sales  decline  in  the  existing  franchised  clinics  due  to  the  pandemic. As  of  December  31,  2020,  and  2019,  there  were  515  and  453  franchised  clinics  in  operation,
respectively.

Franchise  fees  increased  due  to  an  increase  in  executed  franchise  agreements,  as  these  fees  are  recognized  ratably  over  the  term  of  the  respective  franchise
agreement.  For the year ended December 31, 2020, there were executed franchise license sales or letters-of-intent for 121 franchise licenses, compared to 126 for the
year ended December 31, 2019.

Regional  developer  fees  increased  due  to  the  sale  of  additional  developer  territories  and  the  related  revenue  recognition  over  the  life  of  the  regional  developer
agreements.  We  entered  into  two  new  regional  developer  agreements  in  2020  collectively  covering  five  states  and  one  new  regional  developer  agreement  in  2019
covering a number of counties in each of three states. Given the ratable recognition of the revenue, the agreements executed during the course of 2019 now have a full
year of recognition in 2020.

Software fees revenue increased due to an increase in our franchise clinic base and the related revenue recognition over the term of the franchise agreement as described
above.

Other revenues primarily consist of merchant income associated with credit card transactions.

•

•

•

•

Cost of Revenues

Cost of Revenues

6,507,468 

5,565,917  $

941,551 

16.9  %

Year Ended December 31,

2020

2019

Change from
Prior Year

Percent Change
from Prior Year

For the year ended December 31, 2020, as compared with the year ended December 31, 2019, the total cost of revenues increased primarily due to an increase in regional
developer royalties of $0.9 million, which is in line with an increase in franchise royalty revenues of 17%, coupled with a larger portion of our franchise base operating in
regional developer territories.

Selling and Marketing Expenses

Selling and Marketing Expenses

7,804,420 

6,913,709  $

890,711 

12.9  %

Year Ended December 31,

2020

2019

Change from
Prior Year

Percent Change
from Prior Year

Selling and marketing expenses increased $0.9 million for the year ended December 31, 2020, as compared to the year ended December 31, 2019, driven by an increase in

advertising fund expenditures from a larger franchise base and increased local marketing expenditures by the company-owned or managed clinics.

Depreciation and Amortization Expenses

Depreciation and Amortization Expenses

2,734,462 

1,899,257  $

835,205 

44.0  %

Depreciation  and  amortization  expenses  increased  for  the  year  ended  December  31,  2020,  as  compared  to  the  year  ended  December  31,  2019,  primarily  due  to  the
amortization  of  intangibles  related  to  the  2019  acquisitions,  coupled  with  depreciation  expenses  associated  with  the  expansion  of  our  corporate-owned  or  managed  clinics
portfolio in 2019.

Year Ended December 31,

2020

2019

Change from
Prior Year

Percent Change
from Prior Year

General and Administrative Expenses

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Year Ended December 31,

2020

2019

Change from
Prior Year

Percent Change
from Prior Year

General and Administrative Expenses

36,195,817 

30,543,030  $

5,652,787 

18.5  %

General and administrative expenses increased during the year ended December 31, 2020, compared to the year ended December 31, 2019, primarily due to an increase in
payroll  and  related  expenses,  as  well  as  operating  expenses  to  support  continued  clinic  count  and  revenue  growth  in  both  operating  segments. As  a  percentage  of  revenue,
general and administrative expenses during the year ended December 31, 2020 and 2019 were 62% and 63%, respectively. General and administrative expenses as a percentage
of revenue were relatively flat for the current year period primarily due to lower than anticipated revenue growth due to the pandemic, which was mostly offset by the revenue
growth during the second half of 2020. Despite the negative impact of the pandemic on our pre-COVID-19 revenue growth expectations, we continued to operate our corporate
clinics and headquarters without any furloughs or lay-offs while working to increase sanitary measures to ensure patient and employee safety.

Income from Operations 

Consolidated Results

Income from Operations

5,492,130 

3,414,635  $

2,077,495 

60.8  %

Year Ended December 31,

2020

2019

Change from
Prior Year

Percent Change
from Prior Year

Consolidated income from operations increased by $2.1 million for the year ended December 31, 2020 compared to the year ended December 31, 2019, primarily due to the
improved  operating  income  in  both  the  corporate  clinics  and  the  franchise  operations  segments,  partially  offset  by  increased  expenses  in  the  unallocated  corporate  segment
discussed below.

Corporate Clinics

Our corporate clinics segment had income from operations of $4.5 million for the year ended December 31, 2020, an increase of $1.1 million compared to income from

operations of $3.4 million for the year ended December 31, 2019. This increase was primarily due to:

•

•

An increase in revenues of $6.0 million from company-owned or managed clinics primarily due to improved same-store growth, as well as the expansion of our
corporate-owned or managed clinics portfolio; partially offset by

A $4.8 million increase in operating expenses primarily driven by: (i) an increase in payroll-related expenses due to a higher head count to support the expansion
of our corporate clinic portfolio, (ii) an increase in depreciation and administration expense due to the amortization of intangibles related to the 2019 acquisitions,
coupled with depreciation expenses associated with the expansion of our corporate-owned or managed clinics portfolio in 2019, and (iii) an increase in selling and
marketing expenses due to increased local marketing expenditures by the company-owned or managed clinics.

Franchise Operations

Our franchise operations segment had income from operations of $12.6 million for the year ended December 31, 2020, an increase of $1.6 million, compared to income

from operations of $11.0 million for the year ended December 31, 2019. This increase was primarily due to:

•

An increase of $4.3 million in total revenues due to an increase in the number of franchised clinics in operation along with continued sales growth in existing
franchised clinics; partially offset by

• An increase of $1.0 million in cost of revenues primarily due to (i) an increase in regional developer royalties and (ii) an increase of $1.7 million in operating

expenses. The increase in operating expenses reflects the

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increase  in  our  franchise  base,  which  resulted  in  (a)  an  increase  in  payroll-related  expenses  due  to  a  higher  head  count,  and  (b)  an  increase  in  selling  and
marketing expenses.

Income Tax (Benefit) Expense

Income tax (benefit) expense

(7,754,662)

48,706  $

(7,803,368)

(16,021.4)%

Year Ended December 31,
2020

2019

Change from
Prior Year

Percent Change
from Prior Year

For  the  years  ended  December  31,  2020  and  2019,  the  effective  tax  rates  were  (143.3)%  and  1.4%,  respectively.  The  fluctuation  in  the  effective  rate  was  primarily
attributable to the reversal of the valuation allowance on deferred tax assets on December 31, 2020. In 2019, a full valuation allowance was established on all deferred tax assets
due  to  historical  losses  in  certain  prior  years  and  uncertainty  about  future  earnings  forecast.  The  valuation  allowance  was  reduced  in  2020  because  the  weight  of  evidence
regarding  the  future  realizability  of  the  deferred  tax  assets  had  become  predominately  positive. Please  see  Note  9,  “Income  Taxes”  in  the  Notes  to  Consolidated  Financial
Statements included in Item 8 of this report for further discussion.

Liquidity and Capital Resources

Sources of Liquidity

As of December 31, 2020, we had cash and short-term bank deposits of $20.6 million. We generated $11.2 million of cash flow from operating activities in the year ended
December 31, 2020. In February 2020, we executed a line of credit agreement, which provides a credit facility of up to $7.5 million, including a $2.0 million revolver and $5.5
million development line of credit. On March 18, 2020, we drew down $2.0 million under the credit agreement as a precautionary measure in order to further strengthen our
cash  position  and  provide  financial  flexibility  in  light  of  the  uncertainty  in  the  global  markets  resulting  from  the  COVID-19  pandemic.  In  addition,  on April  10,  2020,  we
received a loan in the amount of approximately $2.7 million from JPMorgan Chase Bank, N.A., pursuant to the Paycheck Protection Program (“PPP”). We will continue to
preserve  cash,  and  while  we  deferred  the  majority  of  our  planned  2020  capital  expenditures  given  the  dynamic  nature  of  the  COVID-19  pandemic,  our  long-term  goal  and
growth  opportunities  remain  unchanged.  We  currently  plan  to  resume  the  acquisition  and  development  of  company-owned  or  managed  clinics  in  2021  and  beyond  and  to
continue to progress towards our goal, targeting geographic clusters where we are able to increase efficiencies through a consolidated real estate penetration strategy, leveraged
cooperative advertising and marketing and general corporate and administrative operating efficiencies.

In addition to $20.6 million of unrestricted cash on hand as of December 31, 2020, our principal sources of liquidity are expected to be cash flows from operations and
proceeds from the credit facility, debt financings or equity issuances, and/or proceeds from the sale of assets. We expect our available cash and cash flows from operations and
the credit facility to be sufficient to fund our short-term working capital requirements. In addition, we believe we will be able to fund future liquidity and capital requirements
through  cash  flows  generated  from  operating  activities  for  a  period  of  at  least  twelve  months  from  the  date  our  financial  statements  are  issued.  Our  long-term  capital
requirements, primarily for acquisitions and other corporate initiatives, could be dependent on our ability to access additional funds through the debt and/or equity markets.
From time to time, we consider and evaluate transactions related to our portfolio and capital structure, including debt financings, equity issuances, purchases and sales of assets,
and other transactions. Due to the COVID-19 pandemic, the levels of our cash flows from operations for 2021 may be impacted. There can be no assurance that we will be able
to generate sufficient cash flows or obtain the capital necessary to meet our short and long-term capital requirements.

Analysis of Cash Flows

Net cash provided by operating activities was $11.2 million for the year ended December 31, 2020, compared to net cash provided by operating activities of $7.5 million for
the year ended December 31, 2019. The increase was primarily attributable to: (i) the collection of tenant leasehold improvement allowance of $0.7 million, (ii) an increase in
revenue over the prior year period, (iii), impacts of cost containment initiatives, and (iv) the sale of two regional developer agreements for which we received approximately
$0.5 million, which were partially offset by an increase in general and administrative expenses over the prior year period.

Net cash used in investing activities was $4.6 million and $7.1 million during the years ended December 31, 2020 and 2019, respectively.  For the year ended December 31,

2020, this included acquisition of a business for $0.5 million, purchases

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of property and equipment for $3.2 million, and reacquisition and termination of regional developer rights for $1.0 million. For the year ended December 31, 2019, this included
acquisitions of businesses for $3.1 million, purchases of property and equipment for $3.5 million, and reacquisition and termination of regional developer rights for $0.7 million.

Net cash provided by (used in) financing activities was $5.6 million and $(0.6) million during the years ended December 31, 2020 and 2019, respectively.  For the year
ended  December  31,  2020,  this  included  proceeds  from:  (i)  the  credit  facility,  net  of  related  fees  of  $1.9  million,  (ii)  the  loan  under  the  CARES Act  Paycheck  Protection
Program of $2.7 million, and (iii) the exercise of stock options of $1.0 million. For the year ended December 31, 2019, this included proceeds from exercise of stock options of
$0.5 million and repayments on notes payable of $1.1 million

Recent Accounting Pronouncements

Please see Note 1, “Nature of Operations and Summary of Significant Accounting Policies” in the Notes to Consolidated Financial Statements included in Item 8 of this

report for information regarding recently issued accounting pronouncements that may impact our financial statements.

Contractual Obligations and Risk

The following table summarizes our contractual obligations at December 31, 2020 and the effect that such obligations are expected to have on our liquidity and cash flows

in future periods:

Operating leases

$

Total
16,385,465 

2021

2022

2023

2024

2025

Thereafter

3,925,287 

3,797,361 

3,099,227 

2,494,385 

2,077,593 

991,612 

Payments Due by Fiscal Year

Off-Balance Sheet Arrangements

During the year ended December 31, 2020, we did not have any relationships with unconsolidated organizations or financial partnerships, such as structured finance or

special purpose entities that were established for the purpose of facilitating off-balance sheet arrangements.

ITEM 7A.    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not required for smaller reporting companies.

ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

The Joint Corp.

Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2020 and 2019
Consolidated Income Statements for the Years Ended December 31, 2020 and 2019
Consolidated Statements of Stockholders’ Equity for the Years Ended December 31, 2020 and 2019
Consolidated Statements of Cash Flows for the Years Ended December 31, 2020 and 2019
Notes to Consolidated Financial Statements

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41
43
44
45
46
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To the Stockholders and Board of Directors of The Joint Corp. and Subsidiary and Affiliates

Opinion on the Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm

We  have  audited  the  accompanying  balance  sheets  of  The  Joint  Corp.  and  subsidiary  and  affiliates  (the  “Company”)  as  of  December  31,  2020  and  2019,  the  related
consolidated statements of income, comprehensive income, stockholders' equity, and cash flows for each of the years in the two-year period ended December 31, 2020, and the
related notes (collectively referred to as the “financial statements”). In our opinion, the financial statements referred to above present fairly, in all material respects, the financial
position of the Company as of December 31, 2020 and 2019, and the results of its operations and its cash flows for each of the years in the two-year period ended December 31,
2020, in conformity with accounting principles generally accepted in the United States of America.

Basis for Opinion

The Company's management is responsible for these financial statements. Our responsibility is to express an opinion on the Company’s financial statements based on our audits.
We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (“PCAOB”) and are required to be independent with respect
to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about
whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an
audit of its internal control over financial reporting. As part of our audits we are required to obtain an understanding of internal control over financial reporting but not for the
purpose of expressing an opinion on the effectiveness of the Company's internal control over financial reporting. Accordingly, we express no such opinion.

Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that
respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included
evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe
that our audits provide a reasonable basis for our opinion.

Critical Audit Matter

The  critical  audit  matter  communicated  below  is  a  matter  arising  from  the  current  period  audit  of  the  financial  statements  that  was  communicated  or  required  to  be
communicated to the audit committee and that: (1) relate to accounts or disclosures that are material to the financial statements and (2) involved our especially challenging,
subjective or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the consolidated financial statements, taken as a whole,
and we are not, by communicating the critical audit matter below, providing separate opinions on the critical audit matter or on the accounts or disclosures to which they relate.

Critical Audit Matter Description

As described in Notes 1 and 2 to the consolidated financial statements, the Company derives its revenue primarily through its company-owned and managed clinics, royalties,
franchise fees, advertising fund, and through IT related income and computer software fees. The Company’s revenue recognition process for company-owned and managed
clinics and royalties involves a custom application responsible for the initiation, processing, and calculation of revenue in accordance with the Company’s accounting policy.

Auditing the Company's accounting for revenue from company-owned and managed clinics and royalties was challenging and complex due to the high volume of individually-
low-monetary-value  transactions,  evaluation  of  the  design  and  operation  of  this  application,  which  was  specifically  developed  for  the  Company’s  business,  and  the  use  of
multiple data sources in the revenue recognition process.

How the Critical Audit Matter was Addressed in the Audit

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Table of Contents

Our audit procedures related to revenue recognition for the company-owned and managed clinics and royalties included the following:

• We gained an understanding of the design of the controls over these revenue streams

• With the assistance of IT professionals, we tested the effectiveness of the Information Technology General Controls specific to this application

• We reconciled the transactions recorded in the application to bank statements to test the completeness of the data

•

 We tested the completeness and accuracy of the application reports to the database on a sampling basis

• We recalculated revenue recognized and deferred revenue on a sampling basis

/s/ Plante & Moran, PLLC

We have served as the Company’s auditor since 2013.
Denver, Colorado

March 5, 2021

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Table of Contents

THE JOINT CORP. AND SUBSIDIARY AND AFFILIATES
CONSOLIDATED BALANCE SHEETS

December 31,
2020

December 31,
2019

ASSETS

Current assets:

Cash and cash equivalents
Restricted cash
Accounts receivable, net
Notes receivable, net
Deferred franchise and regional development costs, current portion
Prepaid expenses and other current assets

Total current assets

Property and equipment, net
Operating lease right-of-use asset
Deferred franchise and regional development costs, net of current portion
Intangible assets, net
Goodwill
Deferred tax assets
Deposits and other assets

Total assets

Current liabilities:

LIABILITIES AND STOCKHOLDERS' EQUITY

Accounts payable
Accrued expenses
Co-op funds liability
Payroll liabilities
Operating lease liability, current portion
Finance lease liability, current portion
Deferred franchise and regional development fee revenue, current portion
Deferred revenue from company clinics
Debt under the Paycheck Protection Program
Other current liabilities

Total current liabilities

Operating lease liability, net of current portion
Finance lease liability, net of current portion
Debt under the Credit Agreement
Deferred franchise and regional development fee revenue, net of current portion
Deferred tax liability
Other liabilities

Total liabilities
Stockholders' equity:
Series A preferred stock, $0.001 par value; 50,000 shares authorized, 0 issued and outstanding, as of December 31, 2020 and
2019
Common stock, $0.001 par value; 20,000,000 shares authorized, 14,174,237 shares issued and 14,157,070 shares outstanding as
of December 31, 2020 and 13,898,694 shares issued and 13,882,932 outstanding as of December 31, 2019
Additional paid-in capital
Treasury stock 17,167 shares as of December 31, 2020 and 15,762 shares as of December 31, 2019, at cost
Accumulated deficit

Total The Joint Corp. stockholders' equity

Non-controlling Interest
Total equity

Total liabilities and stockholders' equity

See notes to consolidated financial statements.

43

$

$

$

$

20,554,258  $
265,371 
1,850,499 
— 
897,551 
1,566,025 
25,133,704 
8,747,369 
11,581,435 
4,340,756 
2,865,006 
4,625,604 
8,007,633 
431,336 
65,732,843  $

1,561,648  $
770,221 
248,468 
2,776,036 
2,918,140 
70,507 
3,000,369 
3,905,200 
2,727,970 
707,085 
18,685,644 
10,632,672 
132,469 
2,000,000 
13,503,745 
— 
27,230 
44,981,760 

8,455,989 
185,888 
2,645,085 
128,724 
765,508 
1,122,478 
13,303,672 
6,581,588 
12,486,672 
3,627,225 
3,219,791 
4,150,461 
— 
336,258 
43,705,667 

1,525,838 
216,814 
185,889 
2,844,107 
2,313,109 
24,253 
2,740,954 
3,196,664 
— 
518,686 
13,566,314 
11,901,040 
34,398 
— 
12,366,322 
89,863 
27,230 
37,985,167 

— 

— 

14,174 
41,350,001 
(143,111)
(20,470,081)
20,750,983 
100 
20,751,083 
65,732,843  $

13,899 
39,454,937 
(111,041)
(33,637,395)
5,720,400 
100 
5,720,500 
43,705,667 

Table of Contents

THE JOINT CORP. AND SUBSIDIARY AND AFFILIATES
CONSOLIDATED INCOME STATEMENTS

Revenues:

Revenues from company-owned or managed clinics
Royalty fees
Franchise fees
Advertising fund revenue
Software fees
Regional developer fees
Other revenues

Total revenues

Cost of revenues:

Franchise and regional developer cost of revenues
IT cost of revenues

Total cost of revenues

Selling and marketing expenses
Depreciation and amortization
General and administrative expenses

Total selling, general and administrative expenses

Net (gain) loss on disposition or impairment
Income from operations

Other income (expense):
Bargain purchase gain
Other (expense), net

Total other (expense)

Income before income tax (benefit) expense

Income tax (benefit) expense

Net income and comprehensive income

Less: income attributable to the non-controlling interest

Net income attributable to The Joint Corp. stockholders

Earnings per share:
Basic earnings per share
Diluted earnings per share

Basic weighted average shares
Diluted weighted average shares

See notes to consolidated financial statements.

44

$

$

$

$

$
$

Year Ended December 31,
2019
2020

31,771,288  $
15,886,051 
2,100,800 
4,506,413 
2,694,520 
876,804 
847,100 
58,682,976 

6,090,203 
417,265 
6,507,468 
7,804,420 
2,734,462 
36,195,817 
46,734,699 
(51,321)
5,492,130 

— 
(79,478)
(79,478)

25,807,584 
13,557,170 
1,791,545 
3,884,055 
1,865,779 
803,849 
740,918 
48,450,900 

5,159,778 
406,139 
5,565,917 
6,913,709 
1,899,257 
30,543,030 
39,355,996 
114,352 
3,414,635 

19,298 
(61,515)
(42,217)

5,412,652 

3,372,418 

(7,754,662)

48,706 

13,167,314  $

3,323,712 

—  $

— 

13,167,314  $

3,323,712 

0.94  $
0.90  $

0.24 
0.23 

14,003,708 
14,582,877 

13,819,149 
14,467,567 

Table of Contents

Balances, December 31, 2018
Correction of immaterial error related
to ASC 606 adoption
Stock-based compensation expense
Issuance of restricted stock
Exercise of stock options
Purchases of treasury stock under
employee stock plans
Net income
Balances, December 31, 2019
Stock-based compensation expense
Issuance of restricted stock
Exercise of stock options
Purchases of treasury stock under
employee stock plans
Net income

Balances, December 31, 2020

THE JOINT CORP. AND SUBSIDIARY AND AFFILIATES
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY

Common Stock

Treasury Stock

Shares
Amount
13,757,200  $ 13,757  $ 38,189,251 

Additional
Paid In
Capital

Shares
14,670  $ (90,856) $ (37,384,651) $

Amount

Accumulated
Deficit

Total The Joint
Corp.
stockholder's
equity

Non-
controlling
Interest

727,501  $

100  $

— 
— 
38,289 
103,205 

— 

— 
— 
38 
104 

— 

— 
720,651 
(38)
545,073 

— 
— 
— 
— 

— 
— 
— 
— 

— 

1,092 

(20,185)

423,544 
— 
— 
— 

— 
3,323,712 

13,898,694  $ 13,899  $ 39,454,937 
885,975 
(51)
1,009,140 

— 
50,741 
224,802 

— 
51 
224 

15,762  $ (111,041) $ (33,637,395) $
— 
— 
— 

— 
— 
— 

— 
— 
— 

423,544 
720,651 
— 
545,177 

(20,185)
3,323,712 
5,720,400  $
885,975 
— 
1,009,364 

Total
727,601 

423,544 
720,651 
— 
545,177 

— 
— 
— 
— 

— 
— 

(20,185)
3,323,712 
100  $ 5,720,500 
885,975 
— 
1,009,364 

— 
— 
— 

— 
— 

— 
— 
14,174,237  $ 14,174  $ 41,350,001 

— 
— 

1,405 
— 

(32,070)
— 
17,167  $ (143,111) $ (20,470,081) $

— 
13,167,314 

(32,070)
13,167,314 
20,750,983  $

— 
— 

(32,070)
13,167,314 
100  $ 20,751,083 

See notes to consolidated financial statements.

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Table of Contents

THE JOINT CORP. AND SUBSIDIARY AND AFFILIATES
CONSOLIDATED STATEMENTS OF CASH FLOWS

Cash flows from operating activities:
Net income
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization
Net loss on disposition or impairment (non-cash portion)
Net franchise fees recognized upon termination of franchise agreements
Bargain purchase gain
Deferred income taxes
Stock based compensation expense
Changes in operating assets and liabilities:

Accounts receivable
Prepaid expenses and other current assets
Deferred franchise costs
Deposits and other assets
Accounts payable
Accrued expenses
Payroll liabilities
Deferred revenue
Other liabilities

Net cash provided by operating activities

Cash flows from investing activities:

Acquisition of business
Purchase of property and equipment
Reacquisition and termination of regional developer rights
Payments received on notes receivable

Net cash used in investing activities

Cash flows from financing activities:

Payments of finance lease obligation
Purchases of treasury stock under employee stock plans
Proceeds from exercise of stock options
Proceeds from the Credit Agreement, net of related fees
Proceeds from the Paycheck Protection Program
Repayments on notes payable

Net cash provided by (used in) financing activities

Increase (decrease) in cash
Cash and restricted cash, beginning of period

Cash and restricted cash, end of period

Year Ended December 31,
2019
2020

$

13,167,314  $

3,323,712 

2,734,462 
1,193 
(57,080)
— 
(8,097,494)
885,975 

794,586 
(443,547)
(899,056)
(43,380)
(90,429)
389,973 
(68,071)
2,206,063 
702,733 
11,183,242 

(534,000)
(3,156,233)
(1,039,500)
128,724 
(4,601,009)

(57,097)
(32,070)
1,009,364 
1,947,352 
2,727,970 
— 
5,595,519 

12,177,752 
8,641,877 
20,819,629  $

$

1,899,257 
114,352 
(113,944)
(19,298)
1,573 
720,651 

(1,838,735)
(240,188)
(882,672)
268,369 
75,893 
(64,758)
808,449 
2,615,896 
853,392 
7,521,949 

(3,122,332)
(3,483,578)
(681,500)
149,348 
(7,138,062)

(21,954)
(20,185)
545,177 
— 
— 
(1,100,000)
(596,962)

(213,075)
8,854,952 
8,641,877 

See notes to consolidated financial statements.

46

Table of Contents

During the years ended December 31, 2020 and 2019, cash paid for income taxes was  $237,655 and $65,064,  respectively.  During  the  years  ended  December  31,  2020  and
2019, cash paid for interest was $42,833 and $96,978, respectively.

Supplemental disclosure of non-cash activity:

As  of  December  31,  2020,  accounts  payable  and  accrued  expenses  include  property  and  equipment  purchases  of  $126,239, and $163,434,  respectively. As  of  December  31,
2019, accounts payable and accrued expenses include property and equipment purchases of $196,671, and $15,250, respectively.

In connection with the acquisitions during the year ended December 31, 2020, the Company acquired $1,625 of property and equipment and intangible assets of $96,400,  in
exchange for $534,000 to the seller.  Additionally, at the time of these transactions, the Company carried net deferred revenue of $355, representing unrecognized net franchise
fees collected upon the execution of the franchise agreement. The Company netted this amount against the purchase price of the acquisitions.

In connection with the acquisitions during the year ended December 31, 2019, the Company acquired $173,521 of property and equipment and intangible assets of $1,999,469,
in exchange for $3,127,332 (of which $5,000 was in accounts payable as of December 31, 2019) to the sellers. Additionally, at the time of these transactions, the Company
carried net deferred revenue of $40,805, representing unrecognized net franchise fees collected upon the execution of the franchise agreement. The Company netted this amount
against the purchase price of the acquisitions.

In connection with the Company's reacquisition and termination of regional developer rights during the year ended December 31, 2020, the Company had deferred revenue of
$36,781  representing  unrecognized  license  fees  collected  upon  the  execution  of  the  regional  developer  agreement.    The  Company  netted  this  amount  against  the  aggregate
purchase price of the acquisition.

In connection with the Company's reacquisition and termination of regional developer rights during the year ended December 31, 2019, the Company had deferred revenue of
$44,334 representing unrecognized license fees collected upon the execution of the regional developer agreements. The Company netted these amounts against the aggregate
purchase price of the acquisitions.

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Table of Contents

THE JOINT CORP. AND SUBSIDIARY AND AFFILIATES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1:     Nature of Operations and Summary of Significant Accounting Policies

Basis of Presentation

These  financial  statements  represent  the  consolidated  financial  statements  of  The  Joint  Corp.  (“The  Joint”),  its  variable  interest  entities  (“VIEs”),  and  its  wholly  owned
subsidiary, The Joint Corporate Unit No. 1, LLC (collectively, the “Company”). The preparation  of  financial  statements  in  conformity  with  GAAP  requires  management  to
make  estimates  and  assumptions  that  affect  the  amount  of  assets,  liabilities,  revenue,  costs,  expenses,  other  (expenses)  income,  and  income  taxes  that  are  reported  in  the
consolidated financial statements and accompanying disclosures. These estimates are based on management’s best knowledge of current events, historical experience, actions
that the Company may undertake in the future and on various other assumptions that are believed to be reasonable under the circumstances. As a result, actual results may be
different from these estimates. For a discussion of significant estimates and judgments made in recognizing revenue, accounting for leases, and accounting for income taxes, see
Note 2, "Revenue Disclosures", Note 9, "Income Taxes", and Note 10, "Commitments and Contingencies".

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of The Joint Corp. and its wholly-owned subsidiary, The Joint Corporate Unit No. 1, LLC, which
was  dormant  for  all  periods  presented.  The  Company  consolidates  VIEs  in  which  the  Company  is  the  primary  beneficiary  in  accordance  with ASC  810.  Non-controlling
interests represent third-party equity ownership interests in VIEs.

All significant inter-affiliate accounts and transactions between The Joint and its VIEs have been eliminated in consolidation.

Comprehensive Income

Net income and comprehensive income are the same for the years ended December 31, 2020 and 2019.

Variable Interest Entities

An  entity  deemed  to  hold  the  controlling  interest  in  a  voting  interest  entity  or  deemed  to  be  the  primary  beneficiary  of  a  VIE  is  required  to  consolidate  the  VIE  in  its
financial statements. An entity is deemed to be the primary beneficiary of a VIE if it has both of the following characteristics: (a) the power to direct the activities of a VIE that
most significantly impact the VIE's economic performance and (b) the obligation to absorb the majority of losses of the VIE or the right to receive the majority of benefits from
the VIE.

Certain states in which the Company manages clinics regulate the practice of chiropractic care and require that chiropractic services be provided by legal entities organized
under  state  laws  as  professional  corporations  or  PCs.  In  these  states,  the  Company  has  entered  into  management  services  agreements  with  PCs  under  which  the  Company
provides, on an exclusive basis, all non-clinical services of the chiropractic practice. Such PCs are VIEs, as fees paid by the PCs to the Company as its management service
provider are considered variable interests because they are liabilities on the PC’s books and the fees do not meet all the following criteria: 1) The fees are compensation for
services provided and are commensurate with the level of effort required to provide those services; 2) The decision maker or service provider does not hold other interests in the
VIE that individually, or in the aggregate, would absorb more than an insignificant amount of the VIE’s expected losses or receive more than an insignificant amount of the
VIE’s  expected  residual  returns;  3)  The  service  arrangement  includes  only  terms,  conditions,  or  amounts  that  are  customarily  present  in  arrangements  for  similar  services
negotiated at arm’s length. The Company assessed the governance structure and operating procedures of the PCs and determined that the Company has the power to control
certain significant nonclinical activities of the PCs, as defined by ASC 810, therefore, the Company is the primary beneficiary of the VIEs, and per ASC 810, must consolidate
the VIEs. The carrying amount of VIE assets and liabilities are immaterial as of December 31, 2020.

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Table of Contents

Nature of Operations

The Joint Corp., a Delaware corporation, was formed on March 10, 2010 for the principal purpose of franchising, developing, selling regional developer rights, supporting
the operations of franchised chiropractic clinics, and operating and managing corporate chiropractic clinics at locations throughout the United States of America. The franchising
of chiropractic clinics is regulated by the Federal Trade Commission and various state authorities.

The following table summarizes the number of clinics in operation under franchise agreements and as company-owned or managed for the years ended December 31, 2020 and
2019:

Franchised clinics:

Clinics open at beginning of period

Opened during the period
Sold during the period
Closed during the period

Clinics in operation at the end of the period

Company-owned or managed clinics:
Clinics open at beginning of period

Opened during the period
Acquired during the period
Closed during the period

Clinics in operation at the end of the period

Total clinics in operation at the end of the period

Clinic licenses sold but not yet developed
Executed letters of intent for future clinic licenses

Cash and Cash Equivalents

Year Ended December 31,
2019
2020

453 
70 
(1)
(7)
515 

Year Ended December 31,
2019
2020

60 
3 
1 
— 
64 

579 

212 
41 

394 
71 
(8)
(4)
453 

48 
5 
8 
(1)
60 

513 

170 
34 

The  Company  considers  all  highly  liquid  instruments  purchased  with  an  original  maturity  of  three  months  or  less  to  be  cash  equivalents.  The  Company  continually
monitors  its  positions  with,  and  credit  quality  of,  the  financial  institutions  with  which  it  invests. As  of  the  balance  sheet  date  and  periodically  throughout  the  period,  the
Company has maintained balances in various operating accounts in excess of federally insured limits. The Company has invested substantially all its cash in short-term bank
deposits. The Company had no cash equivalents as of December 31, 2020 and 2019.

Restricted Cash

Restricted cash relates to cash that franchisees and company-owned or managed clinics contribute to the Company’s National Marketing Fund and cash that franchisees
provide to various voluntary regional Co-Op Marketing Funds. Cash contributed by franchisees to the National Marketing Fund is to be used in accordance with the Company’s
Franchise Disclosure Document with a focus on regional and national marketing and advertising.

Accounts Receivable

Accounts  receivable  primarily  represent  amounts  due  from  franchisees  for  royalty  fees.  The  Company  considers  a  reserve  for  doubtful  accounts  based  on  the
creditworthiness of the entity. The provision for uncollectible amounts is continually reviewed and adjusted to maintain the allowance at a level considered adequate to cover
future  losses.  The  allowance  is  management’s  best  estimate  of  uncollectible  amounts  and  is  determined  based  on  specific  identification  and  historical  performance  that  the
Company  tracks  on  an  ongoing  basis. Actual  losses  ultimately  could  differ  materially  in  the  near  term  from  the  amounts  estimated  in  determining  the  allowance. As  of
December 31, 2020, and 2019, the Company had an allowance for doubtful accounts of $0.

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Table of Contents

Deferred Franchise Costs and Regional Development Costs

Deferred franchise and regional development costs represent commissions that are direct and incremental to the Company and are paid in conjunction with the sale of a
franchise license or regional development rights. These costs are recognized as an expense, in franchise and regional development cost of revenues when the respective revenue
is recognized, which is generally over the term of the related franchise or regional developer agreement.

Property and Equipment

Property and equipment are stated at cost or for property acquired as part of franchise acquisitions at fair value at the date of closing. Depreciation is computed using the
straight-line method over estimated useful lives of three to seven years. Leasehold improvements are amortized using the straight-line method over the shorter of the lease term
or the estimated useful life of the assets.

Maintenance and repairs are charged to expense as incurred; major renewals and improvements are capitalized. When items of property or equipment are sold or retired, the

related cost and accumulated depreciation are removed from the accounts and any gain or loss is included in income.

Capitalized Software

The Company capitalizes certain software development costs. These capitalized costs are primarily related to software used by clinics for operations and by the Company
for the management of operations. Costs incurred in the preliminary stages of development are expensed as incurred. Once an application has reached the development stage,
internal and external costs, if direct, are capitalized as assets in progress until the software is substantially complete and ready for its intended use. Capitalization ceases upon
completion  of  all  substantial  testing.  The  Company  also  capitalizes  costs  related  to  specific  upgrades  and  enhancements  when  it  is  probable  the  expenditures  will  result  in
additional functionality. Software developed is recorded as part of property and equipment. Maintenance and training costs are expensed as incurred. Internal use software is
amortized on a straight-line basis over its estimated useful life, which is generally three to five years.

The FASB issued in August 2018 an update to accounting guidance related to implementation costs incurred in a cloud computing arrangement that is a service contract.
The update aligns the requirements for capitalizing implementation costs incurred under such arrangements with the requirements for capitalizing costs incurred to develop or
obtain internal-use software. Accordingly, implementation costs incurred in connection with a cloud computing arrangement that is a service contract are capitalized and such
costs were included in prepaid expenses in the Company’s Consolidated Balance Sheet.

Leases

The Company leases property and equipment under operating and finance leases. The Company leases its corporate office space and the space for each of the company-owned
or  managed  clinic  in  the  portfolio.  The  Company  recognizes  a  right-of-use  ("ROU")  asset  and  lease  liability  for  all  leases.  Determining  the  lease  term  and  amount  of  lease
payments to include in the calculation of the ROU asset and lease liability for leases containing options requires the use of judgment to determine whether the exercise of an
option  is  reasonably  certain  and  if  the  optional  period  and  payments  should  be  included  in  the  calculation  of  the  associated  ROU  asset  and  liability.  In  making  this
determination, all relevant economic factors are considered that would compel the Company to exercise or not exercise an option. When available, the Company uses the rate
implicit in the lease to discount lease payments; however, the rate implicit in the lease is not readily determinable for substantially all of its leases. In such cases, the Company
estimates its incremental borrowing rate as the interest rate it would pay to borrow an amount equal to the lease payments over a similar term, with similar collateral as in the
lease, and in a similar economic environment. The Company estimates these rates using available evidence such as rates imposed by third-party lenders to the Company in
recent financings or observable risk-free interest rate and credit spreads for commercial debt of a similar duration, with credit spreads correlating to the Company’s estimated
creditworthiness.

For operating leases that include rent holidays and rent escalation clauses, the Company recognizes lease expense on a straight-line basis over the lease term from the date it
takes possession of the leased property. Pre-opening costs are recorded as incurred in general and administrative expenses. The Company records the straight-line lease expense
and any contingent rent, if applicable, in general and administrative expenses on the consolidated income statements. Many of the Company’s leases also require it to pay real
estate taxes, common area maintenance costs and other occupancy costs which are also included in general and administrative expenses on the consolidated income statements.

Intangible Assets

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Table of Contents

Intangible assets consist primarily of re-acquired franchise and regional developer rights and customer relationships.  The Company amortizes the fair value of re-acquired
franchise rights over the remaining contractual terms of the re-acquired franchise rights at the time of the acquisition, which generally range from one to eight years. In the case
of regional developer rights, the Company generally amortizes the re-acquired regional developer rights over two  to seven years.  The  fair  value  of  customer  relationships  is
amortized over their estimated useful life of two to four years.

Goodwill

Goodwill consists of the excess of the purchase price over the fair value of tangible and identifiable intangible assets acquired in the acquisitions of franchises. Goodwill and
intangible assets deemed to have indefinite lives are not amortized but are tested for impairment annually and more frequently if a triggering event occurs that makes it more
likely than not that the fair value of a reporting unit is below carrying value. As required, the Company performs an annual impairment test of goodwill as of the first day of the
fourth quarter or more frequently if a triggering event occurs. As a result of the COVID-19 pandemic and its impact on the Company's projected cash flows, the Company
tested goodwill for impairment at the end of the first quarter of 2020. The Company also performed its annual impairment test of goodwill as of October 1, 2020 as required. No
impairments of goodwill were recorded for the years ended December 31, 2020 and 2019.

In January 2017, the FASB issued ASU 2017-04, "Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment," which eliminates step 2
of  the  current  goodwill  impairment  test  that  requires  a  hypothetical  purchase  price  allocation  to  measure  goodwill  impairment. A  goodwill  impairment  loss  will  instead  be
measured at the amount by which a reporting unit's carrying value exceeds its fair value, not to exceed the recorded amount of goodwill. The provision of this ASU is effective
for years beginning after December 15, 2022 for smaller reporting companies, as defined by the SEC, with early adoption permitted for any impairment test performed on testing
dates after January 1, 2017. The Company adopted this ASU provision on January 1, 2020.

Long-Lived Assets

The  Company  reviews  its  long-lived  assets  for  impairment  whenever  events  or  changes  in  circumstances  indicate  that  the  carrying  amount  of  the  asset  may  not  be
recovered. The Company looks primarily to estimated undiscounted future cash flows in its assessment of whether or not long-lived assets are recoverable. As a result of the
COVID-19 pandemic, the Company evaluated whether the carrying values of the long-lived assets in certain corporate clinics were recoverable at the end of the first quarter of
2020. The Company did not identify any triggering event during the remainder of 2020. No impairments of long-lived assets were recorded for the year ended December 31,
2020 and 2019.

Advertising Fund

The Company has established an advertising fund for national or regional marketing and advertising of services offered by its clinics. The monthly marketing fee is 2% of
clinic sales. The Company segregates the marketing funds collected which are included in restricted cash on its consolidated balance sheets. As amounts are expended from the
fund, the Company recognizes a related expense.

Co-Op Marketing Funds

Some franchises have established regional Co-Ops for advertising within their local and regional markets. The Company maintains a custodial relationship under which the
Co-Op Marketing Funds collected are segregated and used for the purposes specified by the Co-Ops’ officers. The Co-Op Marketing Funds are included in restricted cash on the
Company’s consolidated balance sheets.

Revenue Recognition

The Company generates revenue primarily through its company-owned and managed clinics and through royalties, franchise fees, advertising fund contributions, IT related

income and computer software fees from its franchisees.

Revenues from Company-Owned or Managed Clinics.  The Company earns revenues from clinics that it owns and operates or manages throughout the United States. In
those states where the Company owns and operates or manages the clinic, revenues are recognized when services are performed. The Company offers a variety of membership
and wellness packages which feature discounted pricing as compared with its single-visit pricing. Amounts collected in advance for membership and wellness packages are
recorded as deferred revenue and recognized when the service is performed. Any unused visits associated with

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monthly memberships are recognized on a month-to-month basis. The Company recognizes a contract liability (or a deferred revenue liability) related to the prepaid treatment
plans for which the Company has an ongoing performance obligation. The Company recognizes this contract liability, and recognizes revenue, as the patient consumes his or
her visits related to the package and the Company transfers its services. Based on a historical lag analysis and an evaluation of legal obligation by jurisdiction, the Company
concluded that any remaining contract liability that exists after 12 to 24 months from transaction date will be deemed breakage. Breakage revenue is recognized only at that
point, when the likelihood of the patient exercising his or her remaining rights becomes remote.

Royalties  and  Advertising  Fund  Revenue.  The  Company  collects  royalties,  as  stipulated  in  the  franchise  agreement,  equal  to 7%  of  gross  sales,  and  a  marketing  and
advertising fee currently equal to 2% of gross sales. Royalties, including franchisee contributions to advertising funds, are calculated as a percentage of clinic sales over the term
of  the  franchise  agreement.  The  franchise  agreement  royalties,  inclusive  of  advertising  fund  contributions,  represent  sales-based  royalties  that  are  related  entirely  to  the
Company’s performance obligation under the franchise agreement and are recognized as franchisee clinic level sales occur. Royalties and marketing and advertising fees are
collected bi-monthly two working days after each sales period has ended.

Franchise Fees. The Company requires the entire non-refundable initial franchise fee to be paid upon execution of a franchise agreement, which typically has an initial
term of ten years. Initial franchise fees are recognized ratably on a straight-line basis over the term of the franchise agreement.  The Company’s services under the franchise
agreement include: training of franchisees and staff, site selection, construction/vendor management and ongoing operations support. The Company provides no financing to
franchisees and offers no guarantees on their behalf. The services provided by the Company are highly interrelated with the franchise license and as such are considered to
represent a single performance obligation.

Software Fees.  The Company collects a monthly fee from its franchisees for use of its proprietary chiropractic software, computer support, and internet services support.

These fees are recognized ratably on a straight-line basis over the term of the respective franchise agreement.

Regional  Developer  Fees.  During  2011,  the  Company  established  a  regional  developer  program  to  engage  independent  contractors  to  assist  in  developing  specified
geographical regions. Under the historical program, regional developers paid a license fee for each franchise they received the right to develop within the region. In 2017, the
program was revised to grant exclusive geographical territory and establish a minimum development obligation within that defined territory. Regional developer fees paid to the
Company are non-refundable and are recognized as revenue ratably on a straight-line basis over the term of the regional developer agreement, which is considered to begin upon
the execution of the agreement. The Company’s services under regional developer agreements include site selection, grand opening support for the clinics, sales support for
identification of qualified franchisees, general operational support and marketing support to advertise for ownership opportunities. The services provided by the Company are
highly  interrelated  with  the  development  of  the  territory  and  the  resulting  franchise  licenses  sold  by  the  regional  developer  and  as  such  are  considered  to  represent  a  single
performance obligation. In addition, regional developers receive fees which are funded by the initial franchise fees collected from franchisees upon the sale of franchises within
their exclusive geographical territory and a royalty of 3% of sales generated by franchised clinics in their exclusive geographical territory. Fees related to the sale of franchises
within their exclusive geographical territory are initially deferred as deferred franchise costs and are recognized as an expense in franchise cost of revenues when the respective
revenue is recognized, which is generally over the term of the related franchise agreement. Royalties of 3% of sales generated by franchised clinics in their regions are also
recognized  as  franchise  cost  of  revenues  as  franchisee  clinic  level  sales  occur,  which  is  funded  by  the  7%  royalties  collected  from  the  franchisees  in  their  regions.  Certain
regional  developer  agreements  result  in  the  regional  developer  acquiring  the  rights  to  existing  royalty  streams  from  clinics  already  open  in  the  respective  territory.  In  those
instances, the revenue associated from the sale of the royalty stream is recognized over the remaining life of the respective franchise agreements.

The  Company  entered  into two  regional  developer  agreements  for  the  year  ended  December  31,  2020  and one  regional  developer  agreement  for  the  year  ended
December  31,  2019  for  which  it  received  approximately  $0.5  million  and  $0.3  million,  respectively,  which  was  deferred  as  of  the  respective  transaction  dates  and  will  be
recognized as revenue ratably on a straight-line basis over the term of the regional developer agreement, which is considered to be upon the execution of the agreement.

Advertising Costs

Advertising  costs  are  advertising  and  marketing  expenses  incurred  by  the  Company,  primarily  through  advertising  funds.  The  Company  expenses  production  costs  of
commercial  advertising  upon  first  airing  and  expenses  the  costs  of  communicating  the  advertising  in  the  period  in  which  the  advertising  occurs. Advertising  expenses  were
$2,640,853 and $2,292,628, for the years ended December 31, 2020 and 2019, respectively. 

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Income Taxes

Income taxes are accounted for using a balance sheet approach known as the asset and liability method. The asset and liability method accounts for deferred income taxes
by applying the statutory tax rates in effect at the date of the balance sheets to differences between the book basis and the tax basis of assets and liabilities. Deferred tax assets
and liabilities represent the future tax consequence for those differences, which will either be taxable or deductible when the assets and liabilities are recovered or settled. The
differences relate principally to depreciation of property and equipment and treatment of revenue for franchise fees and regional developer fees collected. Tax positions are
reviewed  at  least  quarterly  and  adjusted  as  new  information  becomes  available.  The  recoverability  of  deferred  tax  assets  is  evaluated  by  assessing  the  adequacy  of  future
expected  taxable  income  from  all  sources,  including  reversal  of  taxable  temporary  differences,  forecasted  operating  earnings  and  available  tax  planning  strategies.  These
estimates of future taxable income inherently require significant judgment. To the extent it is considered more likely than not that a deferred tax asset will be not recovered, a
valuation allowance is established.

The Company accounts for uncertainty in income taxes by recognizing the tax benefit or expense from an uncertain tax position only if it is more likely than not that the tax
position  will  be  sustained  upon  examination  by  the  taxing  authorities,  based  on  the  technical  merits  of  the  position.  The  Company  measures  the  tax  benefits  and  expenses
recognized in the consolidated financial statements from such a position based on the largest benefit that has a greater than 50%  likelihood  of  being  realized  upon  ultimate
resolution.  The  Company  has  not  identified  any  material  uncertain  tax  positions  as  of  December  31,  2020  and  2019,  respectively.  Interest  and  penalties  associated  with  tax
positions are recorded in the period assessed as general and administrative expenses.

With exceptions due to the generation and utilization of net operating losses or credits, as of December 31, 2020, the Company is no longer subject to federal and state

examinations by taxing authorities for tax years before 2017 and 2016, respectively.

Earnings per Common Share

Basic earnings per common share is computed by dividing net income by the weighted-average number of common shares outstanding during the period. Diluted earnings

per common share is computed by giving effect to all potentially dilutive common shares including restricted stock and stock options.

Net income

Weighted average common shares outstanding - basic
Effect of dilutive securities:

Unvested restricted stock and stock options

Weighted average common shares outstanding - diluted

Basic earnings per share
Diluted earnings per share

Year Ended December 31,
2019
2020

$

13,167,314  $

3,323,712 

14,003,708 

13,819,149 

579,169 
14,582,877 

648,418 
14,467,567 

$
$

0.94  $
0.90  $

0.24 
0.23 

Potentially dilutive securities excluded from the calculation of diluted net income per common share as the effect would be anti-dilutive were as follows:

Unvested restricted stock
Stock options

Stock-Based Compensation

Year Ended December 31,
2019

2020

— 
94,294 

— 
39,286 

The  Company  accounts  for  share-based  payments  by  recognizing  compensation  expense  based  upon  the  estimated  fair  value  of  the  awards  on  the  date  of  grant.  The
Company determines the estimated grant-date fair value of restricted shares using the closing price on the date of the grant and the grant-date fair value of stock options using
the Black-Scholes-Merton model. In order to calculate the fair value of the options, certain assumptions are made regarding the components of the model,

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including risk-free interest rate, volatility, expected dividend yield and expected option life. Changes to the assumptions could cause significant adjustments to the valuation. The
Company recognizes compensation costs ratably over the period of service using the straight-line method. Forfeitures are estimated based on historical and forecasted turnover,
which is approximately 5%.

Retirement Benefit Plan

Employees  of  the  Company  are  eligible  to  participate  in  a  defined  contribution  retirement  plan,  the  Joint  Corp.  401(k)  Retirement  Plan  (“401(k)  Plan”),  under  Section
401(k) of the Internal Revenue Code. Under the 401(k) Plan, employees may contribute their eligible compensation, not to exceed the annual limits set by the IRS. The 401(k)
Plan allows the Company to match participants’ contributions in an amount determined at the sole discretion of the Company. The Company matched participants’ contributions
for  the  years  ended  December  31,  2020  and  2019,  up  to  a  maximum  of 4%  and 2%  of  the  employee’s  eligible  compensation,  respectively.  Employer  contributions  totaled
$265,094 and $103,745, for the years ended December 31, 2020 and 2019, respectively.

Use of Estimates

The  preparation  of  the  consolidated  financial  statements  in  conformity  with  GAAP  requires  management  to  make  estimates  and  assumptions  that  affect  the  amounts
reported  in  the  consolidated  financial  statements  and  accompanying  notes.  Actual  results  could  differ  from  those  estimates.  Items  subject  to  significant  estimates  and
assumptions include the allowance for doubtful accounts, share-based compensation arrangements, fair value of stock options, useful lives and realizability of long-lived assets,
classification  of  deferred  revenue  and  revenue  recognition  related  to  breakage,  classification  of  deferred  franchise  costs,  calculation  of  ROU  assets  and  liabilities  related  to
leases, realizability of deferred tax assets, impairment of goodwill and intangible assets and purchase price allocations and related valuation.

Recently Adopted Accounting Guidance

On January 1, 2020, the Company early adopted ASU 2017-04, "Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment," which
eliminates step 2 of the current goodwill impairment test that requires a hypothetical purchase price allocation to measure goodwill impairment. The Company reviewed other
newly issued accounting pronouncements and concluded that they either are not applicable to the Company's operations or that no material effect is expected on the Company's
financial statements upon future adoption.

Note 2:    Revenue Disclosures

Company-owned or Managed Clinics

The Company earns revenues from clinics that it owns and operates or manages throughout the United States. Revenues are recognized when services are performed. The
Company offers a variety of membership and wellness packages which feature discounted pricing as compared with its single-visit pricing. Amounts collected in advance for
membership and wellness packages are recorded as deferred revenue and recognized when the service is performed or in accordance with the Company’s breakage policy as
discussed in Note 1, Revenue Recognition.

Franchising Fees, Royalty Fees, Advertising Fund Revenue, and Software Fees

The Company currently franchises its concept across 32 states. The franchise arrangement is documented in the form of a franchise agreement. The franchise arrangement
requires  the  Company  to  perform  various  activities  to  support  the  brand  that  do  not  directly  transfer  goods  and  services  to  the  franchisee,  but  instead  represent  a  single
performance obligation, which is the transfer of the franchise license. The intellectual property subject to the franchise license is symbolic intellectual property as it does not
have significant standalone  functionality,  and  substantially  all  of  the  utility  is  derived  from  its  association  with  the  Company’s  past  or  ongoing  activities.  The  nature  of  the
Company’s promise in granting the franchise license is to provide the franchisee with access to the brand’s symbolic intellectual property over the term of the license. The
services provided by the Company are highly interrelated with the franchise license and as such are considered to represent a single performance obligation.

The transaction price in a standard franchise arrangement primarily consists of (a) initial franchise fees; (b) continuing franchise fees (royalties); (c) advertising fees; and

(d) software fees. Since the Company considers the licensing of the franchising right to be a single performance obligation, no allocation of the transaction price is required.

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The Company recognizes the primary components of the transaction price as follows:

•

•

•

Franchise  fees  are  recognized  as  revenue  ratably  on  a  straight-line  basis  over  the  term  of  the  franchise  agreement  commencing  with  the  execution  of  the  franchise
agreement. As these fees are typically received in cash at or near the beginning of the franchise term, the cash received is initially recorded as a contract liability until
recognized as revenue over time.

The  Company  is  entitled  to  royalties  and  advertising  fees  based  on  a  percentage  of  the  franchisee's  gross  sales  as  defined  in  the  franchise  agreement.  Royalty  and
advertising revenue are recognized when the franchisee's sales occur. Depending on timing within a fiscal period, the recognition of revenue results in either what is
considered a contract asset (unbilled receivable) or, once billed, accounts receivable, on the balance sheet.

The Company is entitled to a software fee, which is charged monthly. The Company recognizes revenue related to software fees ratably on a straight-line basis over the
term of the franchise agreement.

In determining the amount and timing of revenue from contracts with customers, the Company exercises significant judgment with respect to collectability of the amount;
however, the timing of recognition does not require significant judgment as it is based on either the franchise term or the reported sales of the franchisee, none of which require
estimation. The Company believes its franchising arrangements do not contain a significant financing component.

The Company recognizes advertising fees received under franchise agreements as advertising fund revenue.

Regional Developer Fees

The Company currently utilizes regional developers to assist in the development of the brand across certain geographic territories. The arrangement is documented in the
form of a regional developer agreement. The arrangement between the Company and the regional developer requires the Company to perform various activities to support the
brand that do not directly transfer goods and services to the regional developer, but instead represent a single performance obligation, which is the transfer of the development
rights to the defined geographic region. The intellectual property subject to the development rights is symbolic intellectual property as it does not have significant standalone
functionality, and substantially all of the utility is derived from its association with the Company’s past or ongoing activities. The nature of the Company’s promise in granting
the development rights is to provide the regional developer with access to the brand’s symbolic intellectual property over the term of the agreement. The services provided by the
Company are highly interrelated with the development of the territory and the resulting franchise licenses sold by the regional developer and as such are considered to represent
a single performance obligation.

The transaction price in a standard regional developer arrangement primarily consists of the initial territory fees. The Company recognizes the regional developer fee as
revenue ratably on a straight-line basis over the term of the regional developer agreement commencing with the execution of the regional developer agreement. As these fees are
typically received in cash at or near the beginning of the term of the regional developer agreement, the cash received is initially recorded as a contract liability until recognized
as revenue over time.

Disaggregation of Revenue

The Company believes that the captions contained on the consolidated income statements appropriately reflect the disaggregation of its revenue by major type for the years

ended December 31, 2020 and 2019. Other revenues primarily consist of merchant income associated with credit card transactions.

Rollforward of Contract Liabilities and Contract Assets

Changes in the Company's contract liability for deferred franchise and regional development fees during the years ended December 31, 2020 and 2019 were as follows:

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Balance at December 31, 2018
Recognized as revenue during the year ended December 31, 2019
Fees received and deferred during the year ended December 31, 2019
Balance at December 31, 2019
Recognized as revenue during the year ended December 31, 2020
Fees received and deferred during the year ended December 31, 2020

Balance at December 31, 2020

Deferred Revenue
short and long-term
13,609,463 
$
(2,595,394)
4,093,207 
15,107,276 
(2,977,604)
4,374,442 
16,504,114 

$

$

Changes in the Company's contract assets for deferred franchise and development costs during the years ended December 31, 2020 and 2019 were as follows:

Balance at December 31, 2018
Recognized as cost of revenue during the year ended December 31, 2019
Costs incurred and deferred during the year ended December 31, 2019
Balance at December 31, 2019
Recognized as cost of revenue during the year ended December 31, 2020
Costs incurred and deferred during the year ended December 31, 2020

Balance at December 31, 2020

Deferred Franchise
and Development
Costs
short and long-term
3,489,211 
$
(811,731)
1,715,253 
4,392,733 
(850,912)
1,696,486 
5,238,307 

$

$

The  following  table  illustrates  revenues  expected  to  be  recognized  in  the  future  related  to  performance  obligations  that  were  unsatisfied  (or  partially  unsatisfied)  as  of

December 31, 2020:

Contract liabilities expected to be recognized in
2021
2022
2023
2024
2025
Thereafter

Total

Note 3:    Notes Receivable

Amount

3,000,369 
2,671,594 
2,369,976 
1,894,088 
1,677,554 
4,890,533 
16,504,114 

$

$

Effective April  29,  2017,  the  Company  entered  into  a  regional  developer  agreement  for  certain  territories  in  the  state  of  Florida  in  exchange  for  $320,000,  of  which
$187,000 was funded through a promissory note. The note bore interest at 10% per annum for 42 months and required monthly principal and interest payments over 36 months,
which began on November 1, 2017 and matured on October 1, 2020. The note was secured by the regional developer rights in the respective territory.

Effective August  31,  2017,  the  Company  entered  into  a  regional  developer  agreement  for  certain  territories  in  Maryland/Washington  DC  in  exchange  for  $220,000,  of
which $117,475 was funded through a promissory note. The note bore interest at 10% per annum for 36 months and required monthly principal and interest payments over 36
months, which began on

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September 1, 2017 and matured on August 1, 2020. The note was secured by the regional developer rights in the respective territory.

Effective October 10, 2017, the Company entered into a regional developer agreement for certain territories in Texas, Oklahoma and Arkansas in exchange for $170,000, of
which $135,688 was funded through a promissory note. The note bore interest at 10% per annum for 3 years, required monthly principal and interest payments over 3 years, and
matured on October 24, 2020. The note was secured by the regional developer rights in the territory.

Effective April  26,  2019,  the  Company  entered  into  a  promissory  note  valued  at  $31,086.  The  note  bears  interest  at 0%  per  annum  for 36  months  and  requires  monthly

principal payments over 36 months, beginning May 15, 2019 and maturing on May 15, 2022.

The net outstanding balances of the notes as of December 31, 2020, and 2019 were $18,686 and $155,810, respectively. Allowance reserve on the outstanding notes as of

December 31, 2020 and 2019 were $18,686 and $27,086, respectively. Maturities of notes receivable as of December 31, 2020 are as follows:

2021
2022

Total

Note 4:    Property and Equipment

Property and equipment consist of the following:

Office and computer equipment
Leasehold improvements
Software developed
Finance lease assets

Accumulated depreciation and amortization

Construction in progress

Property and Equipment, net

$

$

9,600 
9,086 
18,686 

December 31,

2020

2019

$

$

2,194,348  $
8,391,675 
1,193,007 
282,027 
12,061,057 
(6,890,837)
5,170,220 
3,577,149 
8,747,369  $

1,594,364 
7,154,156 
1,193,007 
80,604 
10,022,131 
(5,671,366)
4,350,765 
2,230,823 
6,581,588 

Depreciation expense was $1,212,683 and $823,679 for the years ended December 31, 2020 and 2019, respectively.

Amortization expense related to finance lease assets was $67,874 and $24,675 for the years ended December 31, 2020 and 2019, respectively.

Construction in progress at December 31, 2020 and 2019 principally relate to development costs for a software to be used by clinics for operations and by the Company for

the management of operations.

Note 5:    Fair Value Consideration

The  Company’s  financial  instruments  include  cash,  restricted  cash,  accounts  receivable,  notes  receivable,  accounts  payable,  accrued  expenses  and  loan  payable.  The

carrying amounts of its financial instruments approximate their fair value due to their short maturities.

The Company does not use derivative financial instruments to hedge exposures to cash-flow, market or foreign-currency risks.

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Authoritative guidance defines fair value as the price that would be received to sell an asset or paid to transfer a liability (an exit price) in an orderly transaction between
market  participants  at  the  measurement  date.  The  guidance  establishes  a  hierarchy  for  inputs  used  in  measuring  fair  value  that  maximizes  the  use  of  observable  inputs  and
minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available. Observable inputs are inputs that market participants would use
in pricing the asset or liability, developed based on market data obtained from sources independent of the Company. Unobservable inputs are inputs that reflect the Company’s
assumptions of what market participants would use in pricing the asset or liability developed based on the best information available in the circumstances. The hierarchy is
broken down into three levels based on reliability of the inputs as follows:

Level 1:     Observable inputs such as quoted prices in active markets;

Level 2:     Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and

Level 3:     Unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own assumptions.

As of December 31, 2020, and 2019, the Company did not have any financial instruments that are measured on a recurring basis as Level 1, 2 or 3.

The  intangible  assets  resulting  from  the  acquisitions  were  recorded  at  estimated  fair  value  on  a  non-recurring  basis  and  are  considered  Level  3  within  the  fair  value

hierarchy.

Note 6:    Intangible Assets and Goodwill

On  November  30,  2020,  the  Company  entered  into  an Asset  and  Franchise  Purchase Agreement  under  which  the  Company  repurchased  from  the  seller  one  operating
franchise in Scottsdale, Arizona. The Company operates the franchise as a company-managed clinic. The total purchase price for the transaction was $534,000. The majority of
the purchase price consideration was allocated to customer relationship and goodwill, which were assigned fair values of $96,000 and $475,143, respectively.

On December 31, 2020, the Company entered into an agreement under which it repurchased the right to develop franchises in various counties in North Carolina. The total
consideration for the transaction was $1,039,500. The Company carried a deferred revenue balance associated with this transaction of $36,781, representing the unrecognized
portion of the license fee collected upon the execution of the regional developer agreement. The Company accounted for the termination of development rights associated with
unsold or undeveloped franchises as a cancellation, and the associated deferred revenue was netted against the aggregate purchase price.

Intangible assets consisted of the following:

Intangible assets subject to amortization:
Reacquired franchise rights
Customer relationships
Reacquired development rights

Intangible assets subject to amortization:
Reacquired franchise rights
Customer relationships
Reacquired development rights

Gross Carrying
Amount

December 31, 2020
Accumulated
Amortization

Net Carrying
Value

3,246,894  $
1,351,975 
3,053,201 
7,652,070  $

2,107,730  $
1,130,800 
1,548,534 
4,787,064  $

1,139,164 
221,175 
1,504,667 
2,865,006 

Gross Carrying
Amount

December 31, 2019
Accumulated
Amortization

Net Carrying
Value

3,246,494  $
1,255,975 
2,050,481 
6,552,950  $

1,400,086  $
865,478 
1,067,595 
3,333,159  $

1,846,408 
390,497 
982,886 
3,219,791 

$

$

$

$

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Amortization expense related to the Company’s intangible assets was $1,453,905 and $1,050,903 for the years ended December 31, 2020 and 2019, respectively.

Estimated amortization expense for 2021 and subsequent years is as follows:

2021
2022
2023
2024

Total

The changes in the carrying amount of goodwill were as follows:

Balance as of December 31, 2019
Goodwill, gross
Accumulated impairment losses
Goodwill, net
2020 acquisition
Balance as of December 31, 2020
Goodwill, gross
Accumulated impairment losses

Goodwill, net

Note 7:    Debt

Credit Agreement

$

$

1,713,819 
1,040,666 
90,521 
20,000 
2,865,006 

Corporate Clinic Segment

$

$

4,205,455 
(54,994)
4,150,461 
475,143 

4,680,598
(54,994)
4,625,604 

On February 28, 2020, the Company entered into a Credit Agreement (the “Credit Agreement”), with JPMorgan Chase Bank, N.A., individually, and as Administrative
Agent  and  Issuing  Bank  (“JPMorgan  Chase”  or  the  “Lender”).  The  Credit Agreement  provides  for  senior  secured  credit  facilities  (the  “Credit  Facilities”)  in  the  amount  of
$7,500,000, including a $2,000,000 revolver (the “Revolver”) and $5,500,000 development line of credit (the “Line of Credit”). The Revolver includes amounts available for
letters of credit of up to $1,000,000 and an uncommitted additional amount of $2,500,000. All outstanding principal and interest on the Revolver are due on February 28, 2022.
Principal and interest outstanding on the Line of Credit at the end of the first year are converted to a term loan payable in 36 monthly payments with a final maturity date of
March  31,  2024.  Principal  amounts  on  the  Line  of  Credit  borrowed  during  the  second  year  plus  interest  thereon  which  are  outstanding  at  the  end  of  the  second  year  are
converted to a second term loan payable in 36 monthly payments with a final maturity date of March 31, 2025. Borrowings under the Credit Facilities bear interest at a rate
equal to an applicable margin, which is a one-, three- or six-month reserve adjusted Eurocurrency rate plus 2.00% or, at the election of the Company, an alternative base rate,
plus 1.00%. The alternative base rate is the greatest of the prime rate, the Federal Reserve Bank of New York rate plus 0.50% and the one-month reserve adjusted Eurocurrency
plus 1.00%. Unused portions of the Credit Facilities bear interest at a rate equal to 0.25% per annum. If the current Eurocurrency rate is no longer available or representative,
the loan agreement provides a mechanism for replacing that benchmark rate. The Credit Facilities are pre-payable at any time without penalty, other than customary breakage
fees, and any voluntary repayments made by the Company would reduce the future required repayment amounts.

The Credit Facilities contain customary events of default, including but not limited to nonpayment; material inaccuracy of

representations and warranties; violations of covenants; certain bankruptcies and liquidations; cross-default to material indebtedness; certain material judgments; and certain
fundamental changes such as a merger or sale of substantially all assets (as further defined in the Credit Facilities). The Credit Facilities require the Company to comply with
customary affirmative, negative and financial covenants, including minimum interest coverage and maximum net leverage. A breach of any of these

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Table of Contents

operating  or  financial  covenants  would  result  in  a  default  under  the  Credit  Facilities.  If  an  event  of  default  occurs  and  is  continuing,  the  lenders  could  elect  to  declare  all
amounts  then  outstanding,  together  with  accrued  interest,  to  be  immediately  due  and  payable.  The  Credit  Facilities  are  collateralized  by  substantially  all  of  the  Company’s
assets, including the assets in the Company’s company-owned or managed clinics. The Company intends to use the Revolver for general working capital needs and the Line of
Credit for acquiring and developing new chiropractic clinics.

On  March  18,  2020,  the  Company  drew  down  $2,000,000  under  the  Revolver  as  a  precautionary  measure  in  order  to  further  strengthen  its  cash  position  and  provide
financial flexibility in light of the uncertainty in the global markets resulting from the COVID-19 pandemic. As of December 31, 2020, the Company was in compliance with all
applicable financial and non-financial covenants under the Credit Agreement.

Paycheck Protection Program Loan

On April 10, 2020, the Company received a loan in the amount of approximately $2.7 million from JPMorgan Chase Bank, N.A. (the “Loan”), pursuant to the Paycheck
Protection Program (the “PPP”) administered by the United States Small Business Administration. The PPP is part of the Coronavirus Aid, Relief, and Economic Security Act,
which provides for forgiveness of up to the full principal amount and accrued interest of qualifying loans guaranteed under the PPP.

The Loan was granted pursuant to a Note dated April 9, 2020 issued by the Company. The Note matures on April 11, 2022 and bears interest at a rate of 0.98% per annum.
Principal and accrued interest are payable monthly in equal installments through the maturity date, commencing on November 9, 2020, unless forgiven. However, all PPP loans
in excess of $2 million are subject to review by SBA for compliance with program requirements set forth in the PPP Interim Final Rules and in the Borrower Application Form.
The Note may be prepaid at any time prior to maturity with no prepayment penalties.

Note 8:     Stock-Based Compensation

The Company grants stock-based awards under its 2014 Incentive Stock Plan (the “2014 Plan”) and the 2012 Stock Plan (the “2012 Plan”). The 2014 Plan replaced the
2012 Plan, but the 2012 plan remains in effect for the administration of awards made prior to its replacement by the 2014 Plan. The shares issued as a result of stock-based
compensation transactions generally have been funded with the issuance of new shares of the Company’s common stock.

The Company may grant the following types of incentive awards under the 2014 Plan: (i) non-qualified stock options; (ii) incentive stock options; (iii) stock appreciation rights;
(iv) restricted stock; and (v) restricted stock units. Each award granted under the 2014 Plan is subject to an award agreement that incorporates, as applicable, the exercise price,
the term of the award, the periods of restriction, the number of shares to which the award pertains, and such other terms and conditions as the plan committee determines.
Awards granted under the 2014 Plan are classified as equity awards, which are recorded in stockholders’ equity in the Company’s consolidated balance sheets.

Stock Options

The Company’s closing price on the date of grant is the basis of fair value of its common stock used in determining the value of share-based awards. To the extent the value
of the Company’s share-based awards involves a measure of volatility, the Company historically relied on the volatilities from publicly-traded companies with similar business
models as its common stock lacked enough trading history for it to utilize its own historical volatility. Effective July 1, 2019, the Company uses available historical volatility of
the Company’s common stock over a period of time corresponding to the expected stock option term. The Company uses the simplified method to calculate the expected term of
stock option grants to employees as the Company does not have sufficient historical exercise data to provide a reasonable basis upon which to estimate the expected term of
stock options granted to employees. Accordingly, the expected life of the options granted is based on the average of the vesting term, which is generally  four years  and  the
contractual term, which is generally ten years. The Company will continue to evaluate the appropriateness of utilizing such method. The risk-free interest rate is based on United
States Treasury yields in effect at the date of grant for periods corresponding to the expected stock option term.

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Table of Contents

The Company has computed the fair value of all options granted using the Black-Scholes-Merton model during the years ended December 31, 2020 and 2019, using the

following assumptions:

Expected volatility
Expected dividends
Expected term (years)
Risk-free rate

The information below summarizes the stock options:

Outstanding at December 31, 2018
Granted at market price
Exercised
Cancelled
Outstanding at December 31, 2019
Granted at market price
Exercised
Cancelled

Outstanding at December 31, 2020

Exercisable at December 31, 2020

Year Ended December 31,

2020
53% to 58%
None
7
0.42% to 1.65%

2019
35% to 55%
None
7
1.89% to 2.61%

Number of
Shares

Weighted
Average
Exercise
Price

Weighted
Average
Remaining
Contractual Life

Aggregate
Intrinsic Value

986,691  $
65,759 
(103,205)
— 
949,245  $
111,158 
(224,802)
— 
835,601  $

570,724  $

4.72 
12.31 
5.28 
— 
5.19 
14.76 
4.49 
— 
6.65 

4.64 

6.8

6.5

$

$

1,236,099 

3,234,018 

6.6 $

5.8 $

16,153,117 

12,334,489 

The weighted-average grant-date fair value of the Company's stock options granted during 2020 and 2019 was $7.88 and $5.21, respectively.

The aggregate fair value of the Company's stock options vested during 2020 and 2019 was $427,263 and $388,672, respectively.

The Company recognizes compensation costs ratably over the period of service using the straight-line method. Forfeitures are estimated based on historical and forecasted
turnover,  which  is  approximately 5%.  For  the  years  ended  December  31,  2020  and  2019,  stock-based  compensation  expense  for  stock  options  was  $517,431  and  $418,301,
respectively.

Unrecognized stock-based compensation expense for stock options as of December 31, 2020 was $1,087,732, which is expected to be recognized ratably over the next 2.7

years.

Restricted Stock

Restricted stock awards granted to employees generally vest in four equal annual installments. Restricted stock awards granted to non-employee directors vest on the earlier

of (i) one year from the grant date and (ii) the date of the next annual meeting of the shareholders of the Company occurring after the date of grant.

The information below summaries the restricted stock activity:

Restricted Stock Awards
Non-vested at December 31, 2019
Granted
Vested
Cancelled

Non-vested at December 31, 2020

Shares

Weighted Average Grant-
Date Fair Value per
Award

12.31 
14.92 
13.99 
— 
13.13 

38,976  $
28,680 
(22,061)
— 
45,595  $

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Table of Contents

For the years ended December 31, 2020 and 2019, stock-based compensation expense for restricted stock was $368,544 and $302,350, respectively. Unrecognized stock-

based compensation expense for restricted stock awards as of December 31, 2020 was $380,339 to be recognized ratably over two years.

Note 9:    Income Taxes

Income tax (benefit) provision reported in the consolidated income statements is comprised of the following:

Current provision:
Federal
State, net of state tax credits
Total current provision
Deferred (benefit) provision:
Federal
State
Total deferred (benefit) provision

Total income tax (benefit) provision

December 31,

2020

2019

$

$

—  $

342,832 
342,832 

(6,074,433)
(2,023,061)
(8,097,494)
(7,754,662) $

— 
47,133 
47,133 

652 
921 
1,573 
48,706 

The following are the components of the Company’s deferred tax assets (liabilities) for federal and state income taxes:
December 31,

2020

2019

Deferred income tax assets:
Accrued expenses
Deferred revenue
Lease liability
Goodwill - component 2
Restricted stock compensation
Nonqualified stock options
Net operating loss carryforwards
Tax credits
Asset basis difference related to property and equipment
Intangibles
Total deferred income tax assets
Deferred income tax liabilities:
Lease right-of-use asset
Deferred franchise costs
Goodwill - component 1
Asset basis difference related to property and equipment
Restricted stock compensation
Total deferred income tax liabilities
Valuation allowance

Net deferred tax asset (liability)

$

697,411  $

5,109,283 
3,696,955 
51,536 
— 
249,127 
2,083,643 
35,850 
— 
890,440 
12,814,245 

(3,153,951)
(291,915)
(321,967)
(256,487)
(68,703)
(4,093,023)
(713,589)
8,007,633  $

$

515,802 
4,435,474 
3,782,796 
55,302 
3,888 
198,884 
3,585,723 
33,767 
213,971 
595,814 
13,421,421 

(3,267,892)
(406,522)
(245,446)
— 
— 
(3,919,860)
(9,591,424)
(89,863)

As of December 31, 2019, the Company maintained a valuation allowance of $9.6 million against its deferred tax assets because there was insufficient positive evidence to
overcome the existing negative evidence such that it was not more likely than not that the deferred tax assets were realizable. While the Company reported pre-tax income for
the year ended December

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Table of Contents

31, 2019 and 2018, the Company continued to maintain the valuation allowance through the third quarter of 2020 due to the lack of sustained profitability over the three-year
period. As of December  31,  2020,  The  Joint  Corp.,  without  the  VIE,  reported  another  pre-tax  income  for  the  year,  resulting  in  a  cumulative  three-year  pre-tax  profit. After
weighing all the evidence, management determined that it was more likely than not that the deferred tax assets were realizable and, therefore, the valuation allowance was no
longer required for The Joint Corp. As a result, the Company released the valuation allowance against all of the U.S. federal and state deferred tax assets during the fourth
quarter of 2020 related to The Joint Corp., without the VIE. Accordingly, the Company recorded a $8.9 million income tax benefit for the year ended December 31, 2020 for the
reversal of its deferred tax valuation allowance.

At December 31, 2020, The Joint Corp., without the VIE, had federal and state net operating losses of approximately $7.7 million and $9.8 million, respectively. These net
operating losses are available to offset future taxable income and will begin to expire in 2036 for federal purposes and 2025 for state purposes. The Joint Corp. has research and
development credits of $14,229 that will begin to expire in 2031 and $21,621 California alternative minimum tax credits that do not expire.

The following is a reconciliation of the statutory federal income tax rate applied to pre-tax accounting net income, compared to the income tax (benefit) provision in the

consolidated income statements:

Expected federal tax expense
State tax provision, net of federal benefit
Change in valuation allowance
Other permanent differences
Stock compensation
Bargain purchase gain
Return to provision adjustments

(Benefit) provision

For the Years Ended December 31,

2020

2019

Amount

Percent

Amount

Percent

$

$

1,136,657 
277,401 
(8,877,736)
123,913 
(398,007)
— 
(16,890)
(7,754,662)

21.0 % $
5.1 %
(164.0)%
2.3 %
(7.4)%
— %
(0.3)%
(143.3)% $

731,503 
315,805 
(810,190)
41,711 
(232,686)
(5,205)
7,768 
48,706 

21.0 %
9.1 %
(23.3)%
1.2 %
(6.7)%
(0.1)%
0.2 %
1.4 %

Changes in the Company's income tax (benefit) expense relate primarily to the release of valuation allowance in 2020, as well as changes in pretax income during the year
ended December 31, 2020, as compared to year ended December 31, 2019. For the years ended December 31, 2020 and December 31, 2019, effective tax rates were (143.3)%
and 1.4%,  respectively.  The  difference  between  the  statutory  federal  income  tax  rate  and  the  Company's  effective  tax  rate  was  primarily  due  to  state  taxes,  the  valuation
allowance, VIE permanent differences, and stock-based compensation.

For the years ended December 31, 2020 and December 31, 2019, the Company had no uncertain tax positions or interest and penalties related to uncertain tax positions.

Interest and penalties associated with tax positions are recorded in the period assessed as general and administrative expenses, if any.

With exceptions due to the generation and utilization of net operating losses or credits, as of December 31, 2020, the Company is no longer subject to federal and state

examinations by taxing authorities for tax years before 2017 and 2016, respectively.

Note 10:    Commitments and Contingencies

Leases

The table below summarizes the components of lease expense and income statement location for the years ended December 31, 2020 and December 31, 2019:

63

 
 
 
Table of Contents

Finance lease costs:
Amortization of assets
Interest on lease liabilities
Total finance lease costs
Operating lease costs

Total lease costs

Line Item in the Company’s Consolidated Income Statements

2020

2019

Years Ended December 31,

Depreciation and amortization
Other expense, net

General and administrative expenses

$

$
$
$

67,874  $
11,575 
79,449  $
3,552,395  $
3,631,844  $

24,675 
6,832 
31,507 
3,005,124 
3,036,631 

Supplemental information and balance sheet location related to leases is as follows:

Operating Leases:
Operating lease right-of -use asset
Operating lease liability, current portion
Operating lease liability, net of current portion

Total operating lease liability
Finance Leases:
Property and equipment, at cost
Less accumulated amortization

Property and equipment, net

Finance lease liability, current portion
Finance lease liability, net of current portion

Total finance lease liabilities

Weighted average remaining lease term (in years):
Operating leases
Finance lease

Weighted average discount rate:
Operating leases
Finance leases

Supplemental cash flow information related to leases is as follows:

64

$

$

$

$

Years Ended December 31,

2020

2019

11,581,435 
2,918,140 
10,632,672 
13,550,812 

282,027 
(92,549)
189,478 

70,507 
132,469 
202,976 

$

$

$

$

4.7
4.1

8.5 %
5.3 %

12,486,672 
2,313,109 
11,901,040 
14,214,149 

80,604 
(24,675)
55,929 

24,253 
34,398 
58,651 

5.4
2.3

8.7 %
10.0 %

Table of Contents

Cash paid for amounts included in measurement of liabilities:
Operating cash flows from operating leases
Operating cash flows from finance leases
Financing cash flows from finance leases

Non-cash transactions: ROU assets obtained in exchange for lease liabilities
Operating lease
Finance lease

Years Ended December 31,
2019
2020

$

$

3,462,848  $
11,575 
57,097 

2,834,903 
6,832 
21,954 

1,869,080 

201,423  $

1,350,090 
80,604 

Maturities of lease liabilities as of December 31, 2020 are as follows:

2021
2022
2023
2024
2025
Thereafter
Total lease payments
Less: Imputed interest
Total lease obligations
Less: Current obligations

Long-term lease obligation

Operating Leases
$

3,925,287  $
3,797,361 
3,099,227 
2,494,385 
2,077,593 
991,612 
16,385,465 
(2,834,653)
13,550,812 
(2,918,140)
10,632,672  $

Finance Lease

78,900 
48,975 
27,600 
27,600 
27,600 
11,500 
222,175 
(19,199)
202,976 
(70,507)
132,469 

$

Total rent expense for the years ended December 31, 2020 and 2019 was $3,785,072 and $3,381,825, respectively.

During the fourth quarter of 2020, the Company entered into various operating leases for its new corporate clinics' space that have not yet commenced. These leases are
expected to result in additional ROU asset and liability of approximately $2.7 million. These leases are expected to commence during the first quarter of 2021, with a lease terms
of five to ten years.

Litigation

In  the  normal  course  of  business,  the  Company  is  party  to  litigation  from  time  to  time.  The  Company  maintains  insurance  to  cover  certain  actions  and  believes  that

resolution of such litigation will not have a material adverse effect on the Company.

Note 11: Segment Reporting

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Table of Contents

An operating segment is defined as a component of an enterprise for which discrete financial information is available and is reviewed regularly by the Chief Operating

Decision Maker (“CODM”) to evaluate performance and make operating decisions. The Company has identified its CODM as the Chief Executive Officer.

The Company has two operating business segments. The Corporate Clinics segment is comprised of the operating activities of the company-owned or managed clinics. As
of  December  31,  2020,  the  Company  operated  or  managed 64  clinics  under  this  segment.  The  Franchise  Operations  segment  is  comprised  of  the  operating  activities  of  the
franchise  business  unit.  As  of  December  31,  2020,  the  franchise  system  consisted  of 515  clinics  in  operation.  Corporate  is  a  non-operating  segment  that  develops  and
implements  strategic  initiatives  and  supports  the  Company’s two  operating  business  segments  by  centralizing  key  administrative  functions  such  as  finance  and  treasury,
information technology, insurance and risk management, legal and human resources. Corporate also provides the necessary administrative functions to support the Company as
a publicly-traded company. A portion of the expenses incurred by Corporate are allocated to the operating segments.

The tables below present financial information for the Company’s two operating business segments.

Revenues:

Corporate clinics
Franchise operations

Total revenues

Segment operating income:

Corporate clinics
Franchise operations

Total segment operating income

Depreciation and amortization:

Corporate clinics
Franchise operations
Corporate administration

Total depreciation and amortization

Reconciliation of total segment operating income to consolidated earnings before income taxes:

Total segment operating income
Unallocated corporate

Consolidated income from operations

Bargain purchase gain
Other (expense), net

Income before income tax expense

66

Year Ended December 31,
2019
2020

31,771,288  $
26,911,688 
58,682,976  $

25,807,584 
22,643,316 
48,450,900 

4,508,990  $

12,561,278 
17,070,268  $

3,365,295 
10,974,769 
14,340,064 

2,503,181  $

— 
231,281 
2,734,462  $

1,707,575 
— 
191,682 
1,899,257 

17,070,268  $
(11,578,138)
5,492,130 
— 
(79,478)
5,412,652  $

14,340,064 
(10,925,429)
3,414,635 
19,298 
(61,515)
3,372,418 

$

$

$

$

$

$

$

$

Table of Contents

Segment assets:
Corporate clinics
Franchise operations
Total segment assets

Unallocated cash and cash equivalents and restricted cash
Unallocated property and equipment
Other unallocated assets

Total assets

December 31, 2020

December 31, 2019

$

$

$

$

24,928,311 
9,744,375 
34,672,686 

20,819,629 
1,063,815 
9,176,713 
65,732,843 

$

$

$

$

25,389,147 
7,466,629 
32,855,776 

8,641,877 
996,385 
1,211,629 
43,705,667 

“Unallocated cash and cash equivalents and restricted cash” relates primarily to corporate cash and cash equivalents and restricted cash (see Note 1), “unallocated property
and equipment” relates primarily to corporate fixed assets, and “other unallocated assets” relates primarily to deposits, prepaid and other assets. Certain unallocated property and
equipment balances were reclassified to Corporate clinics and Franchise operations segments as of December 31, 2019 to conform to the current year presentation.

Note 12:    Related Party Transaction

In December 2020, the Company sold two franchise licenses to Marshall Gramm, who is a family member of the Managing Partner of Bandera Partners LLC. Bandera
Partners LLC, is a beneficial holder of 5% or more of our outstanding common stock as of December 31, 2020 (approximately 12% as of December 31, 2020). The transaction
involved terms no less favorable to the Company than those that would have been obtained in the absence of such affiliation. Amounts received from Mr. Gramm were $ 71,800
of  which  $71,494  was  recorded  as  deferred  revenue  as  of  December  31,  2020. Although  the  Company  has  no  way  of  estimating  the  aggregate  amount  of  franchise  fees,
royalties, advertising fund fees, IT related income and computer software fees that Mr. Gramm will pay over the life of the franchise licenses, Mr. Gramm will be subject to
such fees under the same terms and conditions as all other franchisees.

Note 13:    Subsequent Events

On January 1, 2021, the Company entered into an agreement under which the Company repurchased the right to develop franchises in various counties in Georgia. The total
consideration for the transaction was $1,388,700. The Company carried a deferred revenue balance associated with this transaction of $35,679, representing the fee collected
upon the execution of the regional developer agreement. The Company accounted for the termination of development rights associated with unsold or undeveloped franchises as
a  cancellation,  and  the  associated  deferred  revenue  was  netted  against  the  aggregate  purchase  price.  The  Company  recognized  the  net  amount  of  $1,353,021  as  reacquired
development rights in January 2021, which will be amortized over the remaining original contract period of approximately 13 months.

On March 4, 2021, the Company elected to repay the full principal and accrued interest on the PPP loan of approximately $2.7 million from JPMorgan Chase Bank, N.A.

without the prepayment penalty, in accordance with the terms of the PPP loan.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A.    CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

We conducted an evaluation, under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the
effectiveness of the design and operation of our disclosure controls and procedures as of December 31, 2020. Disclosure controls and procedures (as defined in Rules 13a-15(e)
and 15d-15(e) under the Exchange Act) are designed to provide reasonable assurance that information required to be disclosed in our reports filed under the Exchange Act, such
as this Annual Report on Form 10-K, is recorded, processed, summarized and reported within the

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Table of Contents

time periods specified in the SEC’s rules and forms. Disclosure controls and procedures also include, without limitation, controls and procedures that are designed to provide
reasonable  assurance  that  such  information  is  accumulated  and  communicated  to  our  management,  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  as
appropriate, to allow timely decisions regarding required disclosure.

The evaluation of our disclosure controls and procedures included a review of the control objectives and design, our implementation of the controls and the effect of the
controls on the information generated for use in this Annual Report on Form 10-K. After conducting this evaluation, our Chief Executive Officer and Chief Financial Officer
concluded that our disclosure controls and procedures, as defined by Rule 13a-15(e) under the Exchange Act, were effective as of  December 31, 2020 to provide reasonable
assurance that information required to be disclosed in this Annual Report on Form 10-K was recorded, processed, summarized and reported within the time periods specified in
the SEC’s rules and forms and was accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to
allow timely decisions regarding required disclosure.

Management's Report on Internal Control Over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15(f) of the Exchange Act). Internal
control  over  financial  reporting  is  the  process  designed  under  the  Chief  Executive  Officer’s  and  the  Chief  Financial  Officer’s  supervision,  and  effected  by  our  Board  of
Directors,  management  and  other  personnel,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for
external purposes in accordance with generally accepted accounting principles in the United States.

There are inherent limitations in the effectiveness of internal control over financial reporting, including the possibility that misstatements may not be prevented or detected.
Accordingly, an effective control system, no matter how well designed and operated, can provide only reasonable assurance of achieving the designed control objectives, and
management is required to apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures. Because of the inherent limitations in all control
systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. The design of
any  system  of  controls  is  also  based  in  part  upon  certain  assumptions  about  the  likelihood  of  future  events,  and  there  can  be  no  assurance  that  any  design  will  succeed  in
achieving its stated goals under all potential future conditions.

Under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, we conducted an evaluation of the
effectiveness of our internal control over financial reporting as of December 31, 2020, as required by Exchange Act Rule 13a-15(c). In making this assessment, we used the
criteria  set  forth  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (“COSO”)  in  the  2013  Internal  Control  -  Integrated  Framework  (2013
Framework).

As disclosed in Part II Item 9A Controls and Procedures in our Annual Report on Form 10-K for the year ended December 31, 2019, we previously identified a material
weakness  in  internal  control  related  to  ineffective  information  technology  general  controls  (ITGCs)  in  the  areas  of  user  access,  information  security  policies,  and  program
change-management over certain information technology (IT) systems that support the Company’s financial reporting processes. During 2020, management implemented our
previously disclosed remediation plan that included: (i) updating our IT policies addressing ITGCs; (ii) educating control owners concerning the principles and requirements of
each  control,  with  a  focus  on  those  related  to  user  access  and  change  management  over  IT  systems  impacting  financial  reporting;  (iii)  developing  and  maintaining
documentation underlying ITGCs; (iv) developing enhanced risk assessment procedures and controls related to changes in IT systems; and (v) enhanced quarterly reporting on
the remediation measures to the Audit Committee of the Board of Directors.

During the fourth quarter of 2020, we completed our testing of the operating effectiveness of the implemented controls and found them to be effective. As a result we have

concluded the material weakness has been remediated as of December 31, 2020.

Changes in Internal Controls over Financial Reporting

Except for the changes in connection with our implementation of the remediation plan discussed above, no other changes in our internal control over financial reporting (as
defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) occurred during the year ended December 31, 2020 that has materially affected, or is reasonably likely to
materially affect, our internal control over financial reporting. As a result of the COVID-19 pandemic, employees at our corporate headquarters began working remotely in
March 2020. These changes to the working environment did not have a material effect on our internal control over financial reporting. We will continue to monitor the impact
of COVID-19 on our internal control over financial reporting.

68

Table of Contents

ITEM 9B.    OTHER INFORMATION

None.

ITEM 10.    DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

PART III

The information required by this item will be included in our Proxy Statement to be filed pursuant to Regulation 14A within 120 days after our year ended December 31,

2020 in connection with our 2021 Annual Meeting of Stockholders, or the 2021 Proxy Statement, and is incorporated herein by reference.

Code of Business Conduct and Ethics

We have adopted a Code of Business Conduct and Ethics that applies to employees, officers and directors, including our executive management team, such as our Chief
Executive Officer and Chief Financial Officer. This Code of Business Conduct and Ethics is posted on our website at www.thejoint.com. We intend to satisfy the requirements
under Item 5.05 of Form 8-K regarding disclosure of amendments to, or waivers from, provisions of the Code of Business Conduct and Ethics by posting such information on
our website.

ITEM 11.    EXECUTIVE COMPENSATION

The information required by this item will be included in the 2021 Proxy Statement and is incorporated herein by reference.

ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The information required by this Item will be included in the 2021 Proxy Statement and is incorporated herein by reference.

ITEM 13.    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required by this item will be included in the 2021 Proxy Statement and is incorporated herein by reference.

ITEM 14.    PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this item will be included in the 2021 Proxy Statement and is incorporated herein by reference.

ITEM 15.    EXHIBITS, FINANCIAL STATEMENT SCHEDULES

(a) Documents filed as part of this report.

PART IV

(1) Financial Statements. The consolidated financial statements listed on the index to Item 8 of this Annual Report on Form 10-K are filed as a part of this Annual Report.

(2) Financial Statement Schedules. All financial statement schedules have been omitted since the information is either not applicable or required or is included in the

financial statements or notes thereof.

(3) Exhibits. Those exhibits marked with a (X) refer to exhibits filed or furnished herewith. The other exhibits are incorporated herein by reference, as indicated in the

following list. Those exhibits marked with a (#) refer to management contracts or compensatory plans or arrangements. Portions of the exhibits marked with a (Ω) are the
subject of a Confidential Treatment Request under 17 C.F.R. §§ 200.80(b)(4), 200.83 and 240.24b-2.  Omitted material for which confidential treatment has been
requested has been filed separately with the SEC.

69

Table of Contents

EXHIBIT INDEX

Incorporated by Reference

File No.
333-198860

Exhibit(s)
3.2

Filing Date
9/19/2014

Provided
Herewith

Exhibit
Number
3.1

3.2

3.3
4.1

10.1#

10.2#

10.3#

10.4#
10.5#
10.6#

10.7#

10.8#

10.9#

10.10#

10.11#

10.12#

10.13#

10.14#
10.15#

10.16#

10.17#
10.18#
10.19#

10.20#

Description
Amended and Restated Certificate of Incorporation of
Registrant.
Amended and Restated Bylaws of Registrant, plus
amendments.
Second Amended and Restated Bylaws of The Joint Corp.
Description of Registrant’s Securities Registered Pursuant to
Section 12 of the Securities Exchange Act of 1934
Form of Indemnification Agreement between Registrant and
each of its directors and officers and related schedule.
Indemnification Agreement between Registrant and former
director Fred Gerretzen.
Indemnification Agreement between Registrant and former
officer Ronald Record.
2012 Stock Plan.
Amended and Restated 2014 Incentive Stock Plan. 
Amendment to Amended and Restated 2014 Incentive Stock
Plan
Form of Incentive Stock Option Agreement under 2014 Stock
Plan.
Form of Incentive Stock Option Agreement under Amended
and Restated 2014 Stock Plan
Amended Form of Incentive Stock Option Agreement under
Amended and Restated 2014 Stock Plan
Form of Nonstatutory Stock Option Agreement under 2014
Stock Plan.
Form of Nonstatutory Stock Option Agreement under
Amended and Restated 2014 Stock Plan
Amended Form of Nonstatutory Stock Option Agreement
under Amended and Restated 2014 Stock Plan
Form of Nonstatutory Stock Option Agreement under 2014
Stock Plan for Article 7, Annual Option Grants.
Form of Restricted Stock Award.
Form of Restricted Stock Award Agreement under Amended
and Restated 2014 Stock Plan
Amended Form of Restricted Stock Award Agreement under
Amended and Restated 2014 Stock Plan
2017 Executive Short-Term Incentive Plan
2018 Executive Short-Term Incentive Plan
Executive Short-Term Incentive Plan (approved March 6,
2019)
Executive Short-Term Incentive Plan (amended January 25,
2021)

Form
S-1

8-K

8-K
10-K

S-1

S-1

S-1

S-1
S-1
10-K

S-1

8-K

001-36724

001-36724
001-36724

333-198860

333-198860

333-198860

333-198860
333-207632
001-36724

333-207632

333-207632

10-K

001-36724

S-1

8-K

333-207632

333-207632

10-K

001-36724

333-207632

001-36724
333-207632

001-36724

001-36724
001-36724
001-36724

001-36724

S-1

10-K
8-K

10-K

10-K
10-K
10-K

8-K

70

3(ii).1

3.(II)1
4.1

10.1

10.18

10.19

10.2
10.3
10.6

10.4

10.1

10.9

10.5

10.2

10.12

10.6

10.54
10.3

10.16

10.53
10.11
10.12

10.1

3/7/2016

8/9/2018
3/6/2020

9/19/2014

9/19/2014

9/19/2014

9/19/2014
10/27/2015
3/6/2020

10/27/2015

4/3/2019

3/6/2020

10/27/2015

4/3/2019

3/6/2020

10/27/2015

3/9/2018

4/3/2019
3/6/2020

3/9/2018
3/11/2019
3/11/2019

1/27/2021

Table of Contents

10.21

10.22
10.23
10.24
10.25

10.26

10.27

10.28#

10.29#

10.30#

10.31#

10.32#

10.33#

10.34#

10.35

10.36

10.37
10.38

Lease Agreement dated May 17, 2019 between Registrant and Terra
Verde Owner LLC for Registrant’s office located at 16767 North
Perimeter Drive, Suite 110, Scottsdale, Arizona 85260
Form of Registrant’s Franchise Disclosure Document.
Form of Registrant’s Regional Developer License Agreement.
Form of Registrant’s Franchise Agreement.
Asset Purchase Agreement dated July 17, 2019, by and among The
Joint Corp., TJ of Savannah – Twelve Oaks, LLC, a Georgia limited
liability company, TJ of Pooler, LLC, a Georgia limited liability
company, and TJ of Bluffton, LLC, a Georgia limited liability
company , Robyn Meglin and Allen Meglin, as amended
Asset and Franchise Purchase Agreement, dated August 1, 2019,
among the Company, RJJ, LLC a South Carolina limited liability
company, Robin Willey and Judy Willey
Asset and Franchise Agreement Purchase Agreement, dated August
15, 2019, among the Company, Well Adjusted Ventures, LLC, a
California limited liability company, and Jim Burbach
Employment Letter Agreement between The Joint Corp. and Jake
Singleton dated November 6, 2018
Confidentiality, Noncompetition and Nonsolicitation Agreement
between The Joint Corp. and Jake Singleton dated November 6, 2018
Amendment to Employment Letter Agreement between The Joint
Corp. and Jake Singleton dated November 6, 2018
Employment Agreement dated April 27, 2016, between The Joint
Corp. and Peter Holt
Amended and Restated Employment Agreement dated January 3,
2017, between The Joint Corp., a Delaware corporation, and Peter
Holt
Employment Letter Agreement between The Joint Corp. and Peter
Holt dated December 11, 2018
Confidentiality, Noncompetition and Nonsolicitation Agreement
between The Joint Corp. and Peter Holt dated December 11, 2018
Credit Agreement, dated as of February 28, 2020, among the
Company, JPMorgan Chase Bank, N.A., as the Lender, and
JPMorgan Chase Bank, N.A., as Administrative Agent and Sole
Bookrunner and Sole Lead Arranger
Pledge and Security Agreement, dated as of February 28, 2020,
among the Company and JPMorgan Chase Bank, N.A., as
Administrative Agent
Term A Loan Note dated February 28, 2020
Revolving Loan Note dated February 28, 2020

71

10-K

001-36724

10.20

3/6/2020

S-1
S-1
S-1
8-K

8-K

8-K

8-K

8-K

333-198860
333-198860
333-198860
001-36724

001-36724

001-36724

001-36724

001-36724

10.13
10.14
10.15
10.1

10.1

10.1

10.1

10.2

10-K

001-36724

10.32

8-K

8-K

8-K

10-K

8-K

001-36724

001-36274

001-36724

001-36724

001-36724

8-K

001-36724

8-K
8-K

001-36724
001-36724

10.1

10.3

10.1

10.4

10.1

10.2

10.3
10.4

9/19/2014
9/19/2014
9/19/2014
7/23/2019

8/5/2019

8/19/2019

11/8/2018

11/8/2018

3/6/2020

5/3/2016

1/9/2017

12/6/2018

3/11/2019

3/3/2020

3/3/2020

3/3/2020
3/3/2020

Table of Contents

10.39
10.40

10.41

21
23.1
31.1

31.2

32**

101.INS

8-K

001-36724

10.1

4/15/2020

S-1

333-198860

21.1

9/19/2014

Loan Note dated as of April 9, 2020
North Carolina Regional Developer License Purchase Agreement
dated as of December 31, 2020 by and among the Company as
purchaser, Wellness Incorporated, a North Carolina corporation as
seller, and Paul Trindel as guarantor
Georgia Regional Developer License Purchase Agreement dated as
of January 1, 2021 by and among the Company as purchaser,
Midtown Health Solutions, Inc., a Georgia corporation as seller, and
Dr. Patrick Greco as guarantor
List of subsidiaries of The Joint Corp.
Consent of Plante & Moran, PLLC
Certification of Principal Executive Officer pursuant to Rule 13a-
14(a) or 15d-14(a) of the Securities Exchange Act of 1934, as
adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Certification of Principal Financial Officer pursuant to Rule 13a-
14(a) or 15d-14(a) of the Securities Exchange Act of 1934, as
adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Certification by Principal Executive Officer and Principal Financial
Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002 

XBRL Instance Document (the instance document does not appear in the Interactive Data File
because its XBRL tags are embedded within the inline XBRL document)
Inline XBRL Taxonomy Extension Schema Document
Inline XBRL Taxonomy Extension Calculation Linkbase Document
Inline XBRL Taxonomy Extension Definition Linkbase Document
Inline XBRL Taxonomy Extension Label Linkbase Document
Inline XBRL Taxonomy Extension Presentation Linkbase Document
Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

101.SCH
101.CAL
101.DEF
101.LAB
101.PRE
104
# Management contract or compensatory plan or arrangement
** Furnished, not filed

___________________

72

X

X

X
X

X

X

X

X
X
X
X
X
X

Table of Contents

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by

the undersigned, thereunto duly authorized on March 5, 2021.

The Joint Corp.

By:

/s/ Jake Singleton
Jake Singleton Chief Financial Officer
(Principal Financial Officer)

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Peter D. Holt and Jake Singleton, jointly
and severally, his or her attorneys-in-fact, each with the power of substitution, for him or her in any and all capacities, to sign any amendments to this Report on Form 10-K, and
to file the same, with exhibits thereto and other documents in connection therewith with the Securities and Exchange Commission, hereby ratifying and confirming all that each
of said attorneys-in-fact, or his or her substitute or substitutes may do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the following persons in the capacities and on the dates indicated.

Signature

/s/ Peter D. Holt
Peter D. Holt

/s/ Jake Singleton
Jake Singleton

/s/ Matthew E. Rubel
Matthew E. Rubel

/s/ James H. Amos, Jr.
James H. Amos, Jr.

/s/ Ronald V. DaVella
Ronald V. DaVella

/s/ Suzanne M. Decker
Suzanne M. Decker

/s/ Abe Hong
Abe Hong

/s/ Glenn J. Krevlin
Glenn J. Krevlin

Title

President, Chief Executive Officer and Director 
(Principal Executive Officer) and Director

Chief Financial Officer
(Principal Financial Officer)

Lead Director

Director

Director

Director

Director

Director

73

Date

March 5, 2021

March 5, 2021

March 5, 2021

March 5, 2021

March 5, 2021

March 5, 2021

March 5, 2021

March 5, 2021

North Carolina Regional Developer License Purchase Agreement

10.40

This North Carolina Regional Developer License Purchase Agreement (this “ Agreement”) is entered into on the date last set forth below on the signature
page  (the  “Effective Date”),  by  and  between  The  Joint  Corp.,  a  Delaware  corporation  (“ TJC”),  Wellness  Incorporated,  a  North  Carolina  corporation
(“Seller”), and Paul Trindel (“ Guarantor”). TJC, Seller and Guarantor are at times referred to herein collectively as the “ Parties.”

Background:

A. TJC and Seller are parties to a Regional Developer Agreement and Addendum to Regional Developer Agreement, both dated  January  27,
2012,  a  Second Addendum  dated  October 15, 2015,  a  Third Addendum  dated  November  5,  2019  and  a  Fourth Addendum  dated  February  10,  2020
(collectively, the “RDA”), relating to TJC franchise territories in certain counties within the state of North Carolina. Guarantor and Seller have executed
a joint and several guaranty (the “Guaranty”) of Seller’s obligations under the RDA.

B.        On October  22,  2020,  the  Parties  entered  in  to  a  Fifth Addendum  to  the  RDA  (the  “ Fifth Addendum ”)  whereby  the  definition  of  the
“Development Area”  under  the  RDA  was  expanded  to  include  the  North  Carolina  county  of  Hendersonville  (hereinafter,  the  “ Updated  Development
Area”) in exchange for a $10,000.00 which was paid by Seller to TJC (the “ Expansion Payment”). The RDA, as amended by the Fifth Addendum, shall
hereinafter be referred to as the “North Carolina RDA.”

C. Seller now desires to sell the North Carolina RDA, which now comprises the Updated Development Area, and TJC desires to purchase the

North Carolina RDA on the terms and subject to the conditions of this Agreement.
Now, therefore, in consideration of their mutual promises and intending to be legally bound, the Parties agree as follows:

1. Definitions

Agreement:

Capitalized terms used in this Agreement (including the preceding “ Background” section) which are not expressly defined in this Agreement

shall have the meaning ascribed to such term(s) that they have in the North Carolina RDA.

2. Purchase and Sale

(a) As of the closing date, Seller shall sell and TJC shall purchase the North Carolina RDA on the terms set forth herein, by and through this
Agreement, including the Bill of Sale and Assignment attached hereto at Exhibit A; which shall be fully incorporated herein. The Parties agree that, with
the  exception  of  the  survival  of  certain  terms  of  the  North  Carolina  RDA  as  provided  in Paragraph  4(a)  below  of  this Agreement  (the  “ Surviving
Terms”), upon the sale and purchase of the North Carolina RDA, the North Carolina RDA shall be terminated, effective as of the date of closing of the
transaction contemplated in this Agreement; and with the exception of the Parties’ respective rights, duties and obligations under the

4840-9570-0948.v9

Page 1 of 8

Surviving Terms, all of the Parties respective rights, duties and obligations under the North Carolina RDA shall be thereby terminated.

(b) The closing date (“Closing”) of the transaction contemplated by this Agreement shall take place no later than  December 31, 2020.

(c) All  liabilities  and  obligations  of  Seller  of  any  kind,  including  but  not  limited  to,  Seller’s  (1)  contractual  obligations;  (2)  accounts  payable
accrued  and  debts  incurred  prior  to  the  Closing;  (3)  obligations  and  liabilities  with  respect  to  employee  relationships,  whether  current,  fixed  or
contingent;  (4)  liability  for  violation  of  any  laws,  rules,  regulations,  permits,  approvals  or  orders;  and  (5)  taxes  and  related  obligations  not  expressly
assumed by TJC in this Agreement remain the sole responsibility of Seller.

(d) Each of the Parties will bear its own costs and expenses (including legal fees and expenses) incurred in connection with this Agreement and
the transactions contemplated hereby. Seller will pay personal property, business excise, sales and other similar taxes properly accruable with respect to
the income resulting from ownership of the North Carolina RDA for any period up to and including the Closing. TJC will be responsible for all such
expenses accruing after the Closing.

3.    Payment

(a)    The purchase price for the repurchase of the Development Area and the rights therein (the “ Purchase Price”) shall be calculated as follows:

Section  4  of  the  RDA  provides  that  the  “formula  for  repurchasing  the  Development Area  and  these  rights  will  be  as  follows:  (a)  $29,000  for  each
Franchise that is opened under the North Carolina RDA; plus (b) $7,250 for each Franchise that is unopened under this North Carolina RDA.” As of the
Effective Date, thirty (30) Franchises have been opened under the North Carolina RDA, and twenty-two (22) Franchises that are unopened under the
North Carolina RDA. The Purchase Price to be paid to Seller at the time of the Closing for the existing opened and unopened Franchises as per the terms
of the North Carolina RDA is One Million Twenty-Nine Thousand Five Hundred Dollars and No/100 ($1,029,500).      

(b) In addition to the Purchase Price, at Closing, Seller shall also be refunded the Expansion Payment of $10,000.

(c)    At the Closing of the transaction contemplated in this Agreement, TJC shall pay to Seller the Purchase Price and the Expansion Payment in
immediately available funds by a wire transfer to the bank account designated by Seller. Seller agrees to provide such wire information to TJC no less
than five (5) days prior to the Closing. The wire information is as follows: BB&T Routing Number 053101121 Account Number 0005200068655 .

(d) Following the Closing and remittance of the Purchase Price and Expansion Payment to the Seller, the North Carolina RDA (and any addenda)

and all of the rights thereto, shall automatically inure and transfer to TJC.

[SPACE INTENTIONALLY LEFT BLANK]

Page 2 of 8

4.    Surviving Terms

(a)    Notwithstanding the sale and termination of the North Carolina RDA, the following provisions of the North Carolina RDA shall

survive and continue in effect in accordance with their terms (collectively, the “Surviving Terms”):

(1)    Subsection (c) (uncaptioned) of Section 5.2 (“Regional Developer Manual”);

(2)    Section 12.2 (“Post-Term”) of Section 12 (“Non-Competition”);

(3)    Section 13.2 (“Rights and Obligations Upon Termination or Expiration”); and

(4)    for purposes of resolving any disputes under this Agreement,  Section 14 (“Mediation and Arbitration”).

(b)        In  addition,  as  many  of  the  remaining  provisions  of  the  North  Carolina  RDA  shall  survive  and  continue  in  effect  as  may  be

necessary for (and solely for the purpose of) interpreting the Surviving Terms.

(c)    Guarantor personally guarantees the performance by Seller of all of the Surviving Terms of the North Carolina RDA to the same extent

required in the North Carolina RDA.

    5. Representations and Warranties

    Seller and Guarantor hereby jointly and severally represent and warrant to TJC as follows:

(a)

Organization. Seller and Guarantor have full power and authority to conduct their business as it is now being conducted, and to execute,

deliver and perform this Agreement.

(b)

Authority. Neither Seller nor Guarantor is a party to, subject to, or bound by any agreement, judgment, order, writ, injunction, or decree
of any court or governmental body that prevents or impairs the carrying out of this Agreement. All other actions (including all action required by state
law) necessary to authorize the execution, delivery and performance by Seller of this Agreement, and the other documents, instruments and agreements
necessary or appropriate to carry out the transactions herein contemplated, have been taken by Seller. Upon the execution of this Agreement and the
other documents and instruments contemplated hereby by Seller and Guarantor, this Agreement and such other documents and instruments will be the
valid  and  legally  binding  obligations  of  Seller  and  Guarantor,  enforceable  against  each  of  them  in  accordance  with  their  respective  terms,  subject  to
applicable bankruptcy, insolvency, reorganization, moratorium and similar laws affecting creditors’ rights generally, and subject, as to enforceability, to
general principles of equity, including principles of commercial reasonableness, good faith and fair dealing (regardless of whether enforcement is sought
in a proceeding at law or in equity).

(c)

No Consent or Approval Required.  No authorization, consent, approval or other order of, declaration to or filing with any governmental

body or authority is required for the consummation by Seller and Guarantor of the transactions contemplated by this Agreement.

    TJC hereby represents and warrants to each of Seller and Guarantor as follows:

Page 3 of 8

(a)

Organization. TJC is a corporation duly organized and validly subsisting under the laws of the state of Delaware, and TJC has full power

and authority to conduct its business as it is now being conducted, and to execute, deliver and perform this Agreement.

(b)

Authority. TJC  is  not  a  party  to,  subject  to  or  bound  by  any  agreement,  judgment,  order,  writ,  injunction,  or  decree  of  any  court  or
governmental body that prevents or impairs the carrying out of this Agreement. The execution, delivery and performance of this Agreement and all other
documents, instruments and agreements contemplated hereby is subject to authorization and express written approval by TJC’s Board of Directors. All
other actions (including all action required by state law and by the organizational documents of TJC) necessary to authorize the execution, delivery and
performance  by  TJC  of  this Agreement  and  any  other  documents,  instruments  and  agreements  necessary  or  appropriate  to  carry  out  the  transactions
herein contemplated, have been taken by TJC. Upon the execution of this Agreement and the other documents and instruments contemplated hereby by
TJC,  this Agreement  and  such  other  documents  and  instruments  will  be  the  valid  and  legally  binding  obligations  of  TJC,  enforceable  against  it  in
accordance with their respective terms, subject to applicable bankruptcy, insolvency, reorganization, moratorium and similar laws affecting creditors’
rights generally, and subject, as to enforceability, to general principles of equity, including principles of commercial reasonableness, good faith and fair
dealing (regardless of whether enforcement is sought in a proceeding at law or in equity).

(c)

No Consent or Approval Required.  Except for the approval by TJC’s Board of Directors referenced above, no authorization, consent,
approval or other order of, declaration to or filing with any governmental body or authority is required for the consummation by TJC of the transactions
contemplated by this Agreement.

(d)

Conduct of Seller Pending Closing. Seller agrees from the date hereof until the Closing, unless otherwise consented to by TJC in writing:
(1) Seller will take such action as necessary to maintain, preserve, renew and keep in full force and effect the existence, rights, licenses, permits and
authorizations  of  the  North  Carolina  RDA;  (2)  Seller  will  use  its  best  efforts  to  preserve  and  maintain  the  North  Carolina  RDA;  and  (3)  Seller  will
comply with all laws, compliance with which is required for the valid consummation of the transactions contemplated by this Agreement.

6. Releases

(a) Seller and Guarantor, for themselves and their and his heirs, legal representatives and assigns, each hereby unconditionally and irrevocably
releases and waives all claims, demands, causes of action and damages of any kind whatever, whether known or unknown (collectively, “ Claims”) that
Seller or Guarantor now has or in the future may have against TJC, its officers, directors, agents, affiliates, attorneys, employees, successors and assigns,
by reason of any event, occurrence or omission arising under or relating to the North Carolina RDA, with the exception of Claims arising under this
Agreement.

(e)

TJC, for itself and its successors and assigns, hereby unconditionally and irrevocably releases and waives all Claims that TJC now has or
in the future may have against Seller and Guarantor and it or his heirs, legal representatives and assigns by reason of any event, occurrence or omission
arising under or relating to the North Carolina RDA only, with the exception of Claims arising under this Agreement.

Page 4 of 8

(f)

The foregoing releases shall not apply in the case of a claim for indemnification pursuant to  Paragraph 7 below, or any breach of the

terms of this Agreement.

7. Indemnification

( a ) Seller  and  Guarantor,  for  themselves  and  their  heirs,  legal  representatives  and  assigns,  each  hereby  agrees  to  indemnify  TJC  and  its
successors and assigns against, and hold TJC and each of the others harmless from, any Claim by a third party which may at any time be asserted against
TJC by reason of any action or omission by Guarantor or Seller under or relating to the North Carolina RDA.

(b) TJC,  for  itself  and  its  successors  and  assigns,  hereby  agrees  to  indemnify  Seller  and  Guarantor  and  his  heirs,  legal  representatives  and
assigns, and hold Seller and Guarantor and each of the others harmless from, any Claim by a third party which may at any time be asserted against Seller
or Guarantor by reason of any action or omission by TJC under or relating to the North Carolina RDA.

8.    Confidentiality

Seller and Guarantor acknowledge that both the existence of this Agreement and the provisions that it contains are confidential and each agrees
that  it  or  he  will  not  directly  or  indirectly,  by  any  means,  disclose  to  any  third  party  either  the  existence  of  this Agreement  or  the  provisions  that  it
contains without the prior written approval of TJC. Seller and Guarantor agree that if it or he violates this confidentiality obligation, then in addition to
any other remedies that may be available to TJC, TJC shall be entitled to seek a temporary restraining order, and a preliminary and permanent injunction
to  prevent  Seller’s  or  Guarantor’s  continued  violation,  without  the  necessity  of  proving  actual  damages  or  posting  any  bond  or  other  security.
Notwithstanding the foregoing, either Party shall be permitted to disclose this Agreement and any related or supporting documentation in accordance
with disclosures related to any accounting, audit, SEC filing, legal proceeding, subpoena, civil investigative, demand or other similar process or by any
law, rule or regulation of any governmental agency or regulatory authority. In such event, the disclosing Party shall utilize its commercially best efforts
to preserve the confidentiality of such disclosures.

9.    Non-Disparagement

None of the Parties shall make any oral or written statement about any other party which is intended or reasonably likely to disparage the other

party, or otherwise degrade the other party's reputation in the business or legal community or in the telecommunications industry.

10.    Counterparts

This Agreement may be signed in any number of counterparts (including by facsimile or portable document format (pdf)), all of which together

shall constitute one and the same instrument.

11.    Governing Law

This Agreement shall be governed by the laws of the State of Arizona without regard to conflicts-of-law principles or rules that would require

this Agreement to be governed by the laws of a different state.

12. Dispute Resolution

Page 5 of 8

    Seller and TJC shall attempt to settle any and all disputes, controversies or claims arising out of or relating to this Agreement through good faith
negotiation. If the matter is not resolved through good faith negotiation, such disputes, controversies or claims may then be resolved consistent with the
dispute resolution provisions set forth in Section 14 of the North Carolina RDA. The prevailing party shall be entitled to recover reasonable attorneys’
fees and costs.

13.    Binding Effect

This Agreement shall apply to, be binding in all respects upon and inure to the benefit of Parties and their respective heirs, legal representatives,

successors and assigns.

[SIGNATURES FOLLOW BELOW]

Page 6 of 8

In witness whereof, the Parties have executed this Agreement as of the Effective Date first written above.

         “TJC”

     THE JOINT CORP., a Delaware corporation

By     /s/ Peter Holt________________________
        Peter Holt
        President & CEO
Date: __Dec. 31, 2020______________________

“Seller”

WELLNESS INCORPORATED, a North Carolina
corporation

By /s/ Paul Trindel______________________________
        Paul Trindel
        President and Sole Owner
Date: _12/31/2020___________________________________

“Guarantor”

PAUL TRINDEL

By: /s/ Paul Trindel____________________________                    Paul Trindel, an individual
Date: _12/31/2020___________________________________

Page 7 of 8

Signature page to Regional Developer License Purchase Agreement
EXHIBIT A

Bill of Sale and Assignment

This Bill of Sale and Assignment is made by Wellness Incorporated, a North Carolina corporation (“ Seller”), to and in favor of The Joint Corp., a

Delaware corporation (“TJC”), and is delivered pursuant to that certain North Carolina Regional Developer License Purchase Agreement dated as of its
“Effective Date” (as therein defined) (the “Purchase Agreement ”), by and between The Joint Corp., a Delaware corporation (“TJC”), Seller and Paul
Trindel (“Guarantor”).

Capitalized  terms  used  in  this  Bill  of  Sale  and Assignment  without  being  defined  have  the  same  meanings  that  they  have  in  the  Purchase

Agreement.

For value received, the receipt and sufficiency of which is acknowledged, the Seller grants, bargains, sells, delivers, transfers, assigns and conveys

to TJC, its successors and assigns, all of her right, title and interest in, to and under the North Carolina RDA.

    To have and to hold the North Carolina RDA unto TJC, its successors and assigns forever.

    In furtherance of the foregoing, Guarantor, by his execution and delivery hereof, hereby grants, bargains, sells, delivers, transfers, assigns and conveys
to TJC, its successors and assigns, all of his right, title and interest (if any) in, to and under the North Carolina RDA.

Dated: December 31, 2020

“Seller”

WELLNESS INCORPORATED, a North Carolina
corporation

By: /s/ Paul Trindel____________________________
Paul Trindel, its sole owner and President

“Guarantor”

PAUL TRINDEL

By: /s/ Paul Trindel____________________________

Paul Trindel, an individual

Page 8 of 8

Georgia Regional Developer License Purchase Agreement

10.41

This Georgia Regional Developer License Purchase Agreement (this “ Agreement”) is entered into on January 1, 2021 (the “Effective Date”), by and
between  The  Joint  Corp.,  a  Delaware  corporation  (“TJC”),  Midtown  Health  Solutions,  Inc.,  a  Georgia  corporation  (“ Seller”),  and  Dr.  Patrick  Greco
(“Guarantor”). TJC, Seller and Guarantor are at times referred to herein collectively as the “ Parties”.

Background:

A. TJC and Seller are parties to a Regional Developer Agreement and Addendum to Regional Developer Agreement, both dated  January  27,
2012, (the “RDA”), relating to TJC franchise territories in certain counties within the state of Georgia. Guarantor and Seller have executed a joint and
several guaranty (the “Guaranty”) of Seller’s obligations under the RDA.

B.    On November 30, 2016, the Parties entered in to a Second Addendum to the RDA (the “ Second Addendum”) whereby the definition of the
“Development Area” under the RDA was expanded to be the entire state of Georgia except the counties of Dade, Walker, Catoosa, Whitfield, Columbia,
Richmond, Effingham, Chatham, Bryan, Glynn, Camden, Liberty and McIntosh (hereinafter, the “Updated Development Area”). The RDA, as amended
by the Second Addendum, shall hereinafter be referred to as the “Georgia RDA.”

C.  The  Seller  now  desires  to  sell  the  Georgia  RDA,  which  now  comprises  the  Updated  Development Area  and  TJC  desires  to  purchase  the

Georgia RDA on the terms and subject to the conditions of this Agreement.
Now, therefore, in consideration of their mutual promises and intending to be legally bound, the Parties agree as follows:

1. Definitions

Agreement:

Capitalized terms used in this Agreement (including the preceding “ Background” section) which are not expressly defined in this Agreement

shall have the meaning ascribed to such term(s) that they have in the Georgia RDA.

2. Purchase and Sale

(a) As of the closing date, Seller shall sell and TJC shall purchase the Georgia RDA on the terms set forth herein by and through this Agreement,
including  the Bill  of  Sale  and Assignment   attached  hereto  at Exhibit A;  which  shall  be  fully  incorporated  herein.  The  Parties  agree  that,  with  the
exception of the survival of certain terms of the Georgia RDA as provided in Paragraph 4(a) below of this Agreement (the “ Surviving Terms”), upon the
sale and purchase of the Georgia RDA and Seller’s receipt of the Purchase Price, the Georgia RDA shall be terminated, effective as of the date of closing
of the transaction contemplated in this Agreement and Seller’s receipt of the full Purchase Price; and with the exception of the Parties’ respective rights,
duties and obligations under the Surviving Terms, and subject to Seller’s

Page 1 of 7

receipt of all Royalties and Sales Commissions accrued thru January 1, 2021, all of the Parties respective rights, duties and obligations under the Georgia
RDA shall be thereby terminated.

(b) The closing date (“Closing”) of the transaction contemplated by this Agreement shall take place January 4, 2021.

(c) All  liabilities  and  obligations  of  Seller  of  any  kind,  including  but  not  limited  to,  Seller’s  (1)  contractual  obligations;  (2)  accounts  payable
accrued  and  debts  incurred  prior  to  the  Closing;  (3)  obligations  and  liabilities  with  respect  to  employee  relationships,  whether  current,  fixed  or
contingent;  (4)  liability  for  violation  of  any  laws,  rules,  regulations,  permits,  approvals  or  orders;  and  (5)  taxes  and  related  obligations  not  expressly
assumed by TJC in this Agreement remain the sole responsibility of Seller.

(d) Each of the Parties will bear its own costs and expenses (including legal fees and expenses) incurred in connection with this Agreement and
the transactions contemplated hereby. Seller will pay personal property, business excise, sales and other similar taxes properly accruable with respect to
the income resulting from ownership of the RDA for any period up to and including the Closing. TJC will be responsible for all such expenses accruing
after the Closing.

3.    Payment

( a )    Section  4  of  the  RDA,  as  amended  by Section  6  of  the  Second  Addendum,  provides  that  the  formula  for  repurchasing  the  Updated
Development Area will be as follows: (a) $29,000 for each of the first thirty (30) Location Franchises that are opened in the Updated Development Area;
plus (b) $39,900 for each additional Location Franchise opened in the Updated Development Area; plus (c) $9,975 for each Location Franchise that is
unopened under the Georgia RDA at the time of the repurchase. As of the Effective Date, thirty-nine (39) Location Franchises have been opened under
the Georgia RDA, and fifteen (15) Location Franchises remain unopened under the Georgia RDA. The “Purchase Price” therefore for TJC to repurchase
the  Updated  Development  Area  and  the  rights  therein,  is One  Million  Three  Hundred  Seventy-Eight  Thousand  Seven  Hundred  Twenty-Five
Dollars and No/100 ($1,378,725).

(b) At the Closing of the transaction contemplated in this Agreement, TJC shall pay to Seller the Purchase Price in immediately available funds
by a wire transfer to the bank account designated by Seller. Seller agrees to provide such wire information to TJC no less than five (5) days prior to the
Closing. The wire information is as follows:

Bank Account Number: 8710785646

MIDTOWN HEALTH SOLUTIONS
For Wire Transfers use Routing Number (RTN): 121000248

(c) Following the Closing and remittance of the Purchase Price to the Seller, the Georgia RDA (and any addenda) and all of the rights thereto,

shall automatically inure and transfer to TJC.

Page 2 of 7

4.    Surviving Terms

(a)        Notwithstanding  the  sale  and  termination  of  the  Georgia  RDA,  the  following  provisions  of  the  Georgia  RDA  shall  survive  and

continue in effect in accordance with their terms (collectively, the “Surviving Terms”):

(1)    Subsection (c) (uncaptioned) of Section 5.2 (“Regional Developer Manual”);

(2)    Section 12.2 (“Post-Term”) of Section 12 (“Non-Competition”);

(3)    Section 13.2 (“Rights and Obligations Upon Termination or Expiration”); and

(4)    for purposes of resolving any disputes under this Agreement,  Section 14 (“Mediation and Arbitration”).

(b)    In addition, as many of the remaining provisions of the Georgia RDA shall survive and continue in effect as may be necessary for

(and solely for the purpose of) interpreting the Surviving Terms.

(c)    Guarantor personally guarantees the performance by Seller of all of the Surviving Terms of the Georgia RDA.

    5. Representations and Warranties

    Seller and Guarantor hereby jointly and severally represent and warrant to TJC as follows:

(a)

Organization. Seller and Guarantor have full power and authority to conduct their business as it is now being conducted, and to execute,

deliver and perform this Agreement.

(b)

Authority. Neither Seller nor Guarantor is a party to, subject to, or bound by any agreement, judgment, order, writ, injunction, or decree
of any court or governmental body that prevents or impairs the carrying out of this Agreement. All other actions (including all action required by state
law) necessary to authorize the execution, delivery and performance by Seller of this Agreement, and the other documents, instruments and agreements
necessary or appropriate to carry out the transactions herein contemplated, have been taken by Seller. Upon the execution of this Agreement and the
other documents and instruments contemplated hereby by Seller and Guarantor, this Agreement and such other documents and instruments will be the
valid  and  legally  binding  obligations  of  Seller  and  Guarantor,  enforceable  against  each  of  them  in  accordance  with  their  respective  terms,  subject  to
applicable bankruptcy, insolvency, reorganization, moratorium and similar laws affecting creditors’ rights generally, and subject, as to enforceability, to
general principles of equity, including principles of commercial reasonableness, good faith and fair dealing (regardless of whether enforcement is sought
in a proceeding at law or in equity).

(c)

No Consent or Approval Required.  No authorization, consent, approval or other order of, declaration to or filing with any governmental

body or authority is required for the consummation by Seller and Guarantor of the transactions contemplated by this Agreement.

    TJC hereby represents and warrants to each of Seller and Guarantor as follows:

Page 3 of 7

(a)

Organization. TJC is a corporation duly organized and validly subsisting under the laws of the state of Delaware, and TJC has full power

and authority to conduct its business as it is now being conducted, and to execute, deliver and perform this Agreement.

(b)

Authority. TJC  is  not  a  party  to,  subject  to  or  bound  by  any  agreement,  judgment,  order,  writ,  injunction,  or  decree  of  any  court  or
governmental body that prevents or impairs the carrying out of this Agreement. The execution, delivery and performance of this Agreement and all other
documents, instruments and agreements contemplated hereby is subject to authorization and express written approval by TJC’s Board of Directors. All
other actions (including all action required by state law and by the organizational documents of TJC) necessary to authorize the execution, delivery and
performance  by  TJC  of  this Agreement  and  any  other  documents,  instruments  and  agreements  necessary  or  appropriate  to  carry  out  the  transactions
herein contemplated, have been taken by TJC. Upon the execution of this Agreement and the other documents and instruments contemplated hereby by
TJC,  this Agreement  and  such  other  documents  and  instruments  will  be  the  valid  and  legally  binding  obligations  of  TJC,  enforceable  against  it  in
accordance with their respective terms, subject to applicable bankruptcy, insolvency, reorganization, moratorium and similar laws affecting creditors’
rights generally, and subject, as to enforceability, to general principles of equity, including principles of commercial reasonableness, good faith and fair
dealing (regardless of whether enforcement is sought in a proceeding at law or in equity).

(c)

No Consent or Approval Required.  Except for the approval by TJC’s Board of Directors referenced above, no authorization, consent,
approval or other order of, declaration to or filing with any governmental body or authority is required for the consummation by TJC of the transactions
contemplated by this Agreement.

(d)

Conduct of Seller Pending Closing. Seller agrees from the date hereof until the Closing, unless otherwise consented to by TJC in writing:
(1) Seller will take such action as necessary to maintain, preserve, renew and keep in full force and effect the existence, rights, licenses, permits and
authorizations of the Georgia RDA; (2) Seller will use its best efforts to preserve and maintain the Georgia RDA; and (3) Seller will comply with all
laws, compliance with which is required for the valid consummation of the transactions contemplated by this Agreement.

6. Releases

(a) Seller and Guarantor, for themselves and their and his heirs, legal representatives and assigns, each hereby unconditionally and irrevocably
releases and waives all claims, demands, causes of action and damages of any kind whatever, whether known or unknown (collectively, “ Claims”) that
Seller or Guarantor now has or in the future may have against TJC, its officers, directors, agents, affiliates, attorneys, employees, successors and assigns,
by reason of any event, occurrence or omission arising under or relating to the Georgia RDA, with the exception of Claims arising under this Agreement.

(e)

TJC, for itself and its successors and assigns, hereby unconditionally and irrevocably releases and waives all Claims that TJC now has or
in the future may have against Seller and Guarantor and it or his heirs, legal representatives and assigns by reason of any event, occurrence or omission
arising under or relating to the Georgia RDA only, with the exception of Claims arising under this Agreement.

Page 4 of 7

(f)

The foregoing releases shall not apply in the case of a claim for indemnification pursuant to  Paragraph 7 below, a breach of the terms of

this Agreement.

7. Indemnification

(a)  Seller  and  Guarantor,  for  themselves  and  their  heirs,  legal  representatives  and  assigns,  each  hereby  agrees  to  indemnify  TJC  and  its
successors and assigns against, and hold TJC and each of the others harmless from, any Claim by a third party which may at any time be asserted against
TJC by reason of any action or omission by Guarantor or Seller under or relating to the Georgia RDA.

(b)  TJC,  for  itself  and  its  successors  and  assigns,  hereby  agrees  to  indemnify  Seller  and  Guarantor  and  his  heirs,  legal  representatives  and
assigns, and hold Seller and Guarantor and each of the others harmless from, any Claim by a third party which may at any time be asserted against Seller
or Guarantor by reason of any action or omission by TJC under or relating to the Georgia RDA.

8.    Confidentiality

Seller and Guarantor acknowledge that both the existence of this Agreement and the provisions that it contains are confidential and each agrees
that  it  or  he  will  not  directly  or  indirectly,  by  any  means,  disclose  to  any  third  party  either  the  existence  of  this Agreement  or  the  provisions  that  it
contains without the prior written approval of TJC. Seller and Guarantor agree that if it or he violates this confidentiality obligation, then in addition to
any other remedies that may be available to TJC, TJC shall be entitled to seek a temporary restraining order, and a preliminary and permanent injunction
to prevent Seller’s or Guarantor’s continued violation, without the necessity of proving actual damages or posting any bond or other security.

9.    Non-Disparagement

None of the Parties shall make any oral or written statement about any other party which is intended or reasonably likely to disparage the other

party, or otherwise degrade the other party's reputation in the business or legal community or in the telecommunications industry.

10.    Counterparts

This Agreement may be signed in any number of counterparts (including by facsimile or portable document format (pdf)), all of which together

shall constitute one and the same instrument.

11.    Governing Law

This Agreement shall be governed by the laws of the State of Arizona without regard to conflicts-of-law principles or rules that would require

this Agreement to be governed by the laws of a different state.

12. Dispute Resolution

    Seller and TJC shall attempt to settle any and all disputes, controversies or claims arising out of or relating to this Agreement through good faith
negotiation. If the matter is not resolved through good faith negotiation, such disputes, controversies or claims may then be submitted to mediation. Any
matter not being settled by negotiation or mediation, shall then proceed to binding arbitration. The Parties agree

Page 5 of 7

to use an established alternative dispute resolution organization based in Maricopa County, Arizona. The prevailing party shall be entitled to recover
reasonable attorneys’ fees and costs.

13.    Binding Effect

This Agreement shall apply to, be binding in all respects upon and inure to the benefit of Parties and their respective heirs, legal representatives,

successors and assigns.

In witness whereof, the Parties have executed this Agreement as of the Effective Date.

         “TJC”

THE JOINT CORP., a Delaware corporation

By    /s/ Peter Holt        
        Peter Holt
        President & CEO
Date: ____1/1/21_______________________________

“Seller”

MIDTOWN HEALTH SOLUTINS, INC., a Georgia
corporation

By ___/s/ Patrick Greco_________________________
        Dr. Patrick Greco
        President and Sole Owner
Date: ___1/1/21_____________________________

“Guarantor”

PATRICK GRECO, DC

By: ___/s/ Patrick Greco_________________________
Dr. Patrick Greco, an individual
Date: ____1/1/21______________________________

Signature page to Regional Developer License Purchase Agreement

Page 6 of 7

EXHIBIT A

Bill of Sale and Assignment

This Bill of Sale and Assignment is made by Midtown Health Solutions, Inc., a Georgia corporation (“ Seller”),  to  and  in  favor  of  The  Joint
Corp., a Delaware corporation (“TJC”), and is delivered pursuant to that certain Georgie Regional Developer License Purchase Agreement dated as of its
“Effective  Date”  (as  defined  therein)  (the  “Purchase Agreement ”),  by  and  between  The  Joint  Corp.,  a  Delaware  corporation  (“TJC”),  Seller  and  Dr.
Patrick Greco (“Guarantor”).

Capitalized  terms  used  in  this  Bill  of  Sale  and Assignment  without  being  defined  have  the  same  meanings  that  they  have  in  the  Purchase

Agreement.

For value received, the receipt and sufficiency of which is acknowledged, the Seller grants, bargains, sells, delivers, transfers, assigns and conveys

to TJC, its successors and assigns, all of her right, title and interest in, to and under the Georgia RDA.

    To have and to hold the Georgia RDA unto TJC, its successors and assigns forever.

    In furtherance of the foregoing, Guarantor, by his execution and delivery hereof, hereby grants, bargains, sells, delivers, transfers, assigns and conveys
to TJC, its successors and assigns, all of his right, title and interest (if any) in, to and under the Georgia RDA.

Dated: January 1, 2021

“Seller”

MIDTOWN HEALTH SOLUTIONS, INC., a
Georgia corporation

By: ___________________________________
Patrick Greco, its owner and President

“Guarantor”

PATRICK GRECO, DC

By: _____________________________________
Dr. Patrick Greco, an individual

Page 7 of 7

            
23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in the registration statements (No. 333-208262 and 333-225898) on Form S-8 of our
report dated March 5, 2021 with respect to the consolidated balance sheets of The Joint Corp. and Subsidiary and Affiliates as of
December 31, 2020 and 2019 and the related consolidated income statement, stockholders' equity, and cash flows, for the years
then ended, which report appears in the December 31, 2020 annual report on Form 10-K of The Joint Corp. and Subsidiary and
Affiliates.

/s/ Plante & Moran, PLLC

March 5, 2021
Denver, Colorado

 
                            
 
 
CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 31.1

I, Peter D. Holt, certify that:

1.

2.

3.

4.

I have reviewed this annual report on Form 10-K of The Joint Corp.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made,
in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act
Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.

b.

c.

d.

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that
material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during
the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance
with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the
disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter
(the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s
internal control over financial reporting; and

5.

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s
auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):

a.

b.

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to
adversely affect the registrant’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over
financial reporting.

Date: March 5, 2021

/s/ Peter D. Holt
Peter D. Holt
President and Chief Executive Officer
(Principal Executive Officer)

CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Jake Singleton, certify that:

Exhibit 31.2

1.

2.

3.

4.

I have reviewed this annual report on Form 10-K of The Joint Corp.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made,
in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act
Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.

b.

c.

d.

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that
material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly
during the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance
with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the
disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter
(the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s
internal control over financial reporting; and

5.

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s
auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):

a.

b.

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to
adversely affect the registrant’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over
financial reporting.

Date: March 5, 2021

/s/ Jake Singleton
Jake Singleton
Chief Financial Officer
(Principal Financial Officer)

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32

For purposes of Section 1350 of Chapter 63 of Title 18 of the United States Code, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, each of the

undersigned officers of The Joint Corp., a Delaware corporation (“Company”), does hereby certify, to such officer’s knowledge, that:

The Annual Report on Form 10-K for the fiscal year ended December 31, 2020 (“Form 10-K”) of the Company fully complies with the requirements of Section 13(a) or
15(d) of the Securities Exchange Act of 1934 and the information contained in the Form 10-K fairly presents, in all material respects, the financial condition and results of
operations of the Company.

Dated: March 5, 2021

Dated: March 5, 2021

/s/ Peter D. Holt
Peter D. Holt
President and Chief Executive Officer
(Principal Executive Officer)

/s/ Jake Singleton
Jake Singleton
Chief Financial Officer
(Principal Financial Officer)