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The Joint Corp.

jynt · NASDAQ Healthcare
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Ticker jynt
Exchange NASDAQ
Sector Healthcare
Industry Medical - Care Facilities
Employees 443
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FY2023 Annual Report · The Joint Corp.
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K



ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934



TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2023
OR

For the transition period from _______ to ________

Commission File Number: 001-36724

The Joint Corp.
(Exact name of registrant as specified in its charter)

Delaware
(State or Other Jurisdiction of
Incorporation)

16767 North Perimeter Drive, Suite 110, Scottsdale, Arizona
(Address of Principal Executive Offices)

90-0544160
(I.R.S. Employer
Identification No.)

85260
(Zip Code)

(480) 245-5960
(Registrant’s Telephone Number, Including Area Code)

Securities registered pursuant to Section 12(b) of the Act:

Title Of Each Class
Common Stock, $0.001 Par Value Per Share

Trading
Symbol(s)
JYNT

Name Of Each Exchange On Which Registered
The NASDAQ Capital Market LLC

Securities Registered Pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes         No    ☑

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes          No   ☑

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12

months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes   ☑      No   

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  every  Interactive  Data  File  required  to  be  submitted  pursuant  to  Rule  405  of  Regulation  S-T

(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes   ☑      No   

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or emerging growth company.
See  the  definitions  of  “large  accelerated  filer,”  “accelerated  filer,”  “smaller  reporting  company,”  and  “emerging  growth  company”  in  Rule  12b-2  of  the  Exchange  Act.

Large accelerated Filer 
Non-accelerated filer 

Accelerated filer ☑
Smaller reporting company ☑
Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial

accounting standards provided pursuant to Section 13(a) of the Exchange Act. 

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial

reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. ☑

If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the

correction of an error to previously issued financial statements. 

Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the

registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).  Yes          No   ☑

The aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant was approximately $123.8 million as of June 30, 2023 based on

the closing sales price of the common stock on the NASDAQ Capital Market.

There were 14,776,243 shares of the registrant’s common stock outstanding as of March 4, 2024.

Documents Incorporated by Reference

Portions of the registrant's Proxy Statement relating to its 2024 Annual Meeting of Stockholders, to be filed with the Securities and Exchange Commission (“SEC”) pursuant to

Regulation 14A within 120 days after the registrant’s fiscal year ended December 31, 2023, are incorporated by reference in Part III of this Form 10-K.

TABLE OF CONTENTS

PART I

Page
Numbers

Item 1.

Item 1A.

Item 1B.

Item 1C.

Item 2.

Item 3.

Item 4.

Item 5.

Item 6.

Item 7.

Business

Risk Factors

Unresolved Staff Comments

Cybersecurity

Properties

Legal Proceedings

Mine Safety Disclosures

Market for Registrant’s Common Equity, Related Stockholder Matters, and Issuer Purchases of Equity Securities

[Reserved]

Management’s Discussion and Analysis of Financial Condition and Results of Operations

PART II

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

Item 8.

Item 9.

Item 9A.

Item 9B.

Item 9C.

Item 10.

Item 11.

Item 12.

Item 13.

Item 14.

Item 15.

Item 16.

SIGNATURES

Financial Statements and Supplementary Data

Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

Controls and Procedures

Other Information

Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

Directors, Executive Officers and Corporate Governance

Executive Compensation

PART III

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Certain Relationships and Related Transactions, and Director Independence

Principal Accountant Fees and Services

PART IV

Exhibits, Financial Statement Schedules

Form 10-K Summary

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Forward-Looking Statements and Terminology

Forward-Looking Statements

The information in this Annual Report on Form 10-K (this "Form 10-K"), including the discussions under the headings “Business” and “Management’s Discussion and Analysis of
Financial Condition and Results of Operations,” contains forward-looking statements and information within the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), which are subject to the “safe harbor” created by those sections. All statements, other
than statements of historical facts, included or incorporated in this Form 10-K could be deemed forward-looking statements, particularly statements about our plans, strategies and
prospects under the headings “Business” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” In some cases, you can identify forward-
looking  statements  by  terminology  such  as  “may,”  “will,”  “should,”  “could,”  “expects,”  “plans,”  “anticipates,”  “believes,”  “estimates,”  “predicts,”  “potential,”  “continue,”
“intend,” “seek,” “strive,” or the negative of these terms, “mission,” “goal,” “objective,” or “strategy,” or other comparable terminology. All forward-looking statements in this
Form 10-K are made based on our current expectations, forecasts, estimates and assumptions, and involve risks, uncertainties and other factors that could cause results or events to
differ materially from those expressed in the forward-looking statements. In evaluating these statements, you should specifically consider various factors, uncertainties and risks that
could affect our future results or operations as described from time to time in our SEC reports, including those risks outlined under “Risk Factors” in Item 1A of this Form 10-K.
These factors, uncertainties and risks may cause our actual results to differ materially from any forward-looking statement set forth in this Form 10-K. You should carefully consider
the trends, risks and uncertainties described below and other information in this Form 10-K and subsequent reports filed with or furnished to the SEC before making any investment
decision with respect to our securities. We undertake no obligation to update or revise publicly any forward-looking statements, other than in accordance with legal and regulatory
obligations. All forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this cautionary statement.

The specific forward-looking statements in this Form 10-K include the following:

our mission to improve quality of life through routine and affordable chiropractic care;

that  we  seek  to  be  the  leading  provider  of  chiropractic  care  in  the  markets  we  serve  and  to  become  the  most  recognized  brand  in  our  industry  through  the  rapid  and  focused
expansion of chiropractic clinics in key markets throughout North America and potentially abroad;

that we strive to accomplish our mission by making quality care readily available and affordable in a retail setting;

our future growth strategy will focus on accelerating the development of our franchise base through the sale of additional franchises and through the continued support of our robust
regional developer network;

our belief that our approach, especially our commitment to affordable pricing and our ready service delivery model, will attract existing consumers of chiropractic services and will
also appeal to the growing market of consumers who seek alternative or non-invasive wellness care, but have not yet tried chiropractic;

our belief that we are a key driver in expanding the overall market for chiropractic;

our belief that the demand for our chiropractic services will continue to grow as a result of several additional drivers, such as the growing recognition of the benefits of regular
maintenance  therapy  coupled  with  an  increasing  awareness  of  the  convenience  of  our  service  and  of  our  pricing  at  a  significant  discount  to  the  cost  of  traditional  chiropractic
adjustments and, in most cases, at or below the level of insurance co-payment amounts;

our belief that certain characteristics of the chiropractic industry are evidence of an underserved market with potential consumer demand that is favorable for an efficient, low-cost,
consumer-oriented provider;

our belief that certain industry and cultural trends favor our business model;

our belief that our competitive strengths have contributed to our success and will continue to position us for future growth;

our intention to continue to drive awareness of our brand by continuing to locate clinics mainly at retail centers and convenience points, displaying prominent signage and employing
consistent, proven and targeted marketing tools;

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our belief that the time our chiropractors save by not having to perform administrative duties related to insurance reimbursement allows more time to see more patients, establish
and reinforce chiropractor/patient relationships, and educate patients on the benefits of chiropractic maintenance therapy;

our belief that our model helps us to recruit chiropractors who want to focus their practice principally on patient care;

our belief that our strongest competitive advantages are our convenience and affordability;

our belief that our pricing and service offering structure helps us to generate higher usage;

our belief that as the leader in the vertical, and as one of few players of scale, we occupy an advantageous position in an otherwise highly fragmented market;

our commitment to the continued strengthening of operations, the continued cultivation and management of our franchise community, as well as a strong commitment to future clinic
development both domestically and internationally;

our belief that our management team’s experience and demonstrated success in building and operating a robust franchise system is a key driver of our growth and has positioned us
well for achieving our long-term strategy;

our goal not only to capture a significant share of the existing market but also to expand the market for chiropractic care;

our long-term growth tactics;

our belief that our ability to leverage aggregated and general media digital advertising and search tools will continue to grow as the number and density of our clinics increases;

our belief that to secure leadership in our industry and to maximize our opportunities in our markets, it is important to gain brand equity and consumer awareness as rapidly as
possible, consistent with a disciplined approach to opening clinics;

our belief that continued sales of franchises in selected markets is the most effective way to drive brand awareness in the short term;

our plan to continue to support our franchisees and regional developers to open clinics and to achieve sustainable performance as rapidly as possible;

our expectation to drive greater efficiencies across our operations, development and marketing programs and further leverage our technology and existing support infrastructure;

our belief that we will be able to control corporate costs over time to enhance margins as general and administrative expenses grow at a slower rate than our clinic base and sales;

our expectation, at the clinic level, to drive margins and labor efficiencies through continued sales growth and consistently applied operating standards as our clinic base matures
and the average number of patient visits increases;

our continued consideration of introducing selected and complementary branded products such as nutraceuticals or dietary supplements and related additional services;

our  expectation  that  the  regulatory  focus  on  privacy,  security  and  data  use  issues  will  continue  to  increase  and  laws  and  regulations  concerning  the  protection  of  personal
information will expand and become more complex;

our belief that our operations comply with legally required standards for privacy and security of personal information to the extent applicable under federal or state law, and we
strive to comply with additional standards that we identify as "best practices";

our expectations of the various risks and uncertainties for our business related to potential state and federal regulations;

our expectation that that other direct competitors will join our industry as our visibility, reputation and perceived advantages become more widely known;

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our belief that our first mover advantage, proprietary operations systems and strong unit level economics will continue to accelerate our growth even with the spawning of additional
competition;

our commitment to fostering a workplace where our employees feel aligned with our mission, proud of our culture and engaged in their work, with opportunities to grow and develop
in their careers, supported by competitive compensation and benefits;

our belief that our employees are among our most valuable resources and are critical to our continued success;

our expectation that we will not pay cash dividends on our common stock in the foreseeable future;

our current strategy to grow through the sale and development of additional franchises;

our plan to re-franchise or sell the majority of our company-owned or managed clinics, which refined strategy will leverage our greatest strength - our capacity to build a franchise -
to drive long-term growth for both our franchisees and The Joint as a public company;

our goal to generate significant proceeds that will provide us with value creating capital allocation opportunities, which opportunities could include reinvestment in the brand and
related marketing, continued investment in our IT platforms, the repurchase of RD territory, and/or a stock repurchase program;

our belief that we have a sound business concept and will benefit from the fundamental changes taking place in the manner in which Americans access chiropractic care and their
growing interest in seeking effective, affordable natural solutions for general wellness, and our belief that these trends jointed with the preference among chiropractic doctors to
reject the insurance-based model create an important opportunity to accelerate the growth of our network;

our expectation that 2024 will continue to be a volatile macroeconomic environment;

our expectation that the sale of two of our company-owned or managed clinics will close during the first quarter of 2024 and our plan to re-franchise or sell the majority of our
company-owned or managed clinics will leverage our greatest strength – our capacity to build a franchise – to drive long-term growth for both our franchisees and The Joint as a
public company;

our belief that we have created a robust framework for the re-franchising effort, organizing clinics into clusters, and generating comprehensive disclosure packets for marketing
efficiency, and that we have received significant interest to date from our existing franchisees;

our belief that our existing cash and cash equivalents, our anticipated cash flows from operations and amounts available under our development line of credit will be sufficient to
fund our anticipated operating and investment needs for at least the next 12 months;

our  belief  as  of  the  date  of  this  Form  10-K,  that  we  have  adequate  capital  resources  and  sufficient  access  to  external  financing  sources  to  satisfy  our  current  and  reasonably
anticipated requirements for funds to conduct our operations and meet other needs in the ordinary course of our business;

our  expectation  for  2024  that  we  will  use  or  redeploy  our  cash  resources  to  support  our  business  within  the  context  of  prevailing  market  conditions,  which,  given  the  ongoing
uncertainties described herein, could rapidly and materially deteriorate or otherwise change; and

our belief that our long-term capital requirements, primarily for acquisitions and other corporate initiatives, could be dependent on our ability to access additional funds through the
debt and/or equity markets.

Some  of  the  important  factors  that  could  cause  our  actual  results  to  differ  materially  from  those  projected  in  any  forward-looking  statements  include,  but  are  not  limited  to,  the
following:

the nationwide labor shortage has negatively impacted our ability to recruit chiropractors and other qualified personnel, which may limit our growth strategy, and the measures we
have taken in response to the labor shortage have reduced our net revenues;

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inflation has led to increased labor costs and interest rates and may lead to reduced discretionary spending, all of which may negatively impact our business;

the COVID-19 pandemic has caused significant disruption to our operations and may continue to impact our business, key financial and operating metrics, and results of operations
in numerous ways that remain unpredictable; future widespread outbreaks of contagious disease could similarly disrupt our business;

we may not be able to successfully implement our growth strategy if we or our franchisees are unable to locate and secure appropriate sites for clinic locations, obtain favorable
lease terms and attract patients to our clinics;

we have limited experience operating company-owned or managed clinics in those geographic areas where we currently have few or no clinics, and we may not be able to duplicate
the success of some of our franchisees;

we have restated our prior consolidated financial statements, which may lead to additional risks and uncertainties, including loss of investor confidence and negative impacts on our
stock price;

short-selling strategies and negative opinions posted on the internet may drive down the market price of our common stock and could result in class action lawsuits;

we have identified material weaknesses in our internal controls over financial reporting, and we may fail to remediate material weaknesses in our internal controls over financial
reporting or may otherwise be unable to maintain an effective system of internal control over financial reporting, which might negatively impact our ability to accurately report our
financial results, prevent fraud or maintain investor confidence;

we may fail to successfully design and maintain our proprietary and third-party management information systems or implement new systems;

we may fail to properly maintain the integrity of our data or to strategically implement, upgrade or consolidate existing information systems;

we may not be able to continue to sell franchises to qualified franchisees, and our franchisees may not succeed in developing profitable territories and clinics;

new clinics may not reach the point of profitability, and we may not be able to maintain or improve revenues and franchise fees from existing franchised clinics;

the chiropractic industry is highly competitive, with many well-established independent competitors, which could prevent us from increasing our market share or result in reduction
in our market share;

state administrative actions and rulings regarding the corporate practice of chiropractic may jeopardize our business model;

expected  new  federal  regulations  and  state  laws  and  regulations  regarding  joint  employer  responsibility  could  negatively  impact  the  franchise  business  model,  increasing  our
potential  liability  for  employment  law  violations  by  our  franchisees  and  the  likelihood  that  we  may  be  required  to  participate  in  collective  bargaining  with  our  franchisees’
employees;

an increased regulatory focus on the establishment of fair franchise practices could increase our risk of liability in disputes with franchisees and the risk of enforcement actions and
penalties;

negative publicity or damage to our reputation, which could arise from concerns expressed by opponents of chiropractic and by chiropractors operating under traditional service
models, could adversely impact our operations and financial position;

our IT security systems and those of our third-party service providers (as recently experienced by one of our marketing vendors) may be breached, and we may face civil liability and
public perception of our security measures could be diminished, either of which would negatively affect our ability to attract and retain patients;

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legislation and regulations, as well as new medical procedures and techniques, could reduce or eliminate our competitive advantages; and

the  delayed  filing  of  our  quarterly  report  has  made  us  currently  ineligible  to  use  a  registration  statement  on  Form  S-3  to  register  the  offer  and  sale  of  securities,  which  could
adversely affect our ability to raise future capital or complete acquisitions.

Additionally, there may be other risks that are otherwise described from time to time in the reports that we file with the SEC. Any forward-looking statements in this Form 10-K
should be considered in light of various important factors, including the risks and uncertainties listed above, as well as others.

Terminology

As used in this Form 10-K:

“we,”  “us,”  “our”  and  "our  company"  refer  to  The  Joint  Corp.,  its  variable  interest  entities  (“VIEs”)  and  its  wholly  owned  subsidiary,  The  Joint  Corporate  Unit  No.  1,  LLC,
collectively;

a  “clinic”  refers  to  a  chiropractic  clinic  operating  under  our  “Joint”  brand,  which  may  be  (i)  owned  by  a  franchisee,  (ii)  owned  by  a  professional  corporation  or  limited  liability
company and managed by a franchisee; (iii) owned directly by us; or (iv) owned by a professional corporation or limited liability company and managed by us;

when we identify an “operator” of a clinic, a party that is “operating” a clinic or a party by whom a clinic is “operated,” we are referring to the party that operates all aspects of the
clinic in certain jurisdictions, and to the party that manages all aspects of the clinic other than the practice of chiropractic in certain other jurisdictions;

when we describe our opening of a clinic, we are referring to our opening of a clinic that is owned or managed by us from its inception. In certain jurisdictions, we manage all aspects
of the clinics we acquire or open, and in certain other jurisdictions, we manage only those aspects of our clinics that do not relate to the practice of chiropractic; and

"GAAP" refers to accounting principles generally accepted in the United States of America.

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PART I

1

Table of Contents

ITEM 1.    BUSINESS

Overview

"Our mission is to improve
quality of life through routine and
affordable chiropractic care."

We are a rapidly growing franchisor and operator of chiropractic clinics that uses a private pay, non-insurance, cash-based model. We seek to be the leading provider of chiropractic
care in the markets we serve and to become the most recognized brand in our industry. We delivered over 13.6 million patient visits in 2023, up from 12.2 million patient visits in
2022, generating over $488.0 million and $435 million of system-wide sales, respectively, across our highly franchised network. We will continue the rapid and franchise focused
expansion of chiropractic clinics in key markets throughout North America and potentially abroad. We strive to accomplish our mission by making quality care readily available and
affordable  in  a  retail  setting.  We  have  created  a  growing  network  of  modern,  consumer-friendly  chiropractic  clinics  operated  or  managed  by  franchisees  and  by  us  that  employ
licensed chiropractors. Our model enables us to price our services below most competitors’ pricing for similar services and below most insurance co-payment levels (i.e., below the
patient co-payment required for an insurance-covered service).

Since acquiring the predecessor to our company in March 2010, we have grown our enterprise from eight to 935 clinics in operation as of December 31, 2023, with an additional 132
franchise licenses sold but not yet developed across our network, and 40 letters of intent for 40 future clinic licenses. As of December 31, 2023, our franchisees owned or managed
800  clinics,  and  we  owned  or  managed  135  clinics.  Our  future  growth  strategy  will  focus  on  accelerating  the  development  of  our  franchise  base  through  the  sale  of  additional
franchises and through the continued support of our robust regional developer network. We collect a royalty of 7.0% of gross sales from franchised clinics. We remit a 3.0% royalty
to our regional developers on the gross sales of franchises opened within certain regional developer protected territories. We also collect a national marketing fee of 2.0% of gross
sales of all franchised clinics. We receive an initial franchise fee of $39,900 for each franchise we sell directly and offer a veterans discount, as well as a discount for purchase of
multiple  location  franchises.  If  a  franchisee  purchases  additional  franchise  licenses,  the  initial  franchise  fee  is  reduced  by  $10,000  per  additional  license.  For  each  franchise  sold
through our network of regional developers, the regional developer typically receives up to 50% of the respective franchise fee.

On November 14, 2014, we completed our initial public offering (the "IPO") of 3,000,000 shares of common stock at an initial price to the public of $6.50 per share, and we received
net proceeds of approximately $17.1 million. Our underwriters exercised their option to purchase 450,000 additional shares of common stock to cover over-allotments on November
18, 2014, pursuant to which we received net proceeds of approximately $2.7 million. With the over-allotment option exercise, we received aggregate net proceeds of approximately
$19.8 million. Also, in conjunction with the IPO, we issued warrants to the underwriters for the purchase of 90,000 shares of common stock, which were exercisable during the period
between November 10, 2015 and November 10, 2018 at an exercise price of $8.125 per share. These warrants expired on November 10, 2018.

On November 25, 2015, we closed on our follow-on public offering of 2,272,727 shares of common stock, at a price to the public of $5.50 per share. We granted the underwriters a
45-day option to purchase up to 340,909 additional shares of common stock to cover over-allotments, if any. On December 30, 2015, our underwriters exercised their over-allotment
option to purchase an additional 340,909 shares of common stock at a price of $5.50 per share. After giving effect to the over-allotment exercise, the total number of shares offered
and sold in our follow-on public offering increased to 2,613,636 shares. With the over-allotment option exercise, we received aggregate net proceeds of approximately $13.3 million.

We deliver convenient, appointment-free chiropractic adjustments in an inviting, open bay environment at prices that are approximately 45% lower than the average industry cost for
comparable procedures offered by traditional chiropractors, according to 2023 industry data from Chiropractic Economics. In support of our mission to offer quality, affordable and
convenient care to our patients, our clinics offer a variety of customizable membership and wellness treatment plans, which provide additional value pricing as compared with our
single-visit pricing schedules. These flexible plans are designed to attract patients and encourage repeat visits and routine usage as part of an overall health and wellness program.

As of December 31, 2023, we had 935 franchised or company-owned or managed clinics in operation in 41 states and the District of Columbia. The map below shows the states in
which we or our franchisees manage or operate clinics and the number of clinics open in each state or district as of December 31, 2023.

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Our  retail  locations  have  been  selected  to  be  visible,  accessible  and  convenient.  We  offer  a  welcoming,  consumer-friendly  experience  that  attempts  to  redefine  the  chiropractic
doctor/patient relationship. Our clinics are open longer hours than many of our competitors, including weekend days, and our patients do not need appointments. We accept cash or
major credit cards in return for our services. We do not accept insurance and do not provide Medicare covered services. We believe that our approach, especially our commitment to
affordable pricing and our ready service delivery model, will attract existing consumers of chiropractic services and will also appeal to the growing market of consumers who seek
alternative or non-invasive wellness care, but have not yet tried chiropractic. According to our patient survey conducted in early 2024 by  WestGroup  Research,  36%  of  our  new
patients had never tried chiropractic care before they came to The Joint. This remains consistent with the strong outcomes of 35% and 36% of patients new to chiropractic in the same
survey  conducted  in  2023  and  2022,  respectively.  This  is  also  an  increase  from  27%  in  2021,  26%  in  2019,  22%  in  2017,  21%  in  2016,  and  16%  in  2013,  demonstrating  our
continued impact on the chiropractic market and offering validation to our thesis that we are a key driver in expanding the overall market for chiropractic.

Our patients arrive at our clinics without appointments at times convenient to their schedules. Once a patient has joined our system and is returning for treatment, they simply swipe
their membership card at a card reader at the reception desk to announce their arrival. The patient is then escorted to our open adjustment area, where they are required to remove
only their outerwear to receive their adjustment. Each patient’s records are digitally updated for retrieval in our proprietary data storage system by our chiropractors in compliance
with all applicable medical records security and privacy regulations. The adjustment process, administered by a licensed chiropractor, takes approximately 15 - 20 minutes on average
for a new patient and 5 - 7 minutes on average for a returning patient.

Our consumer-focused service model targets the non-acute treatment market, which is part of the $20.5 billion chiropractic services market, according to an IBIS market research
report in November 2023. As our model does not focus on the treatment of severe or acute injury, we do not provide expensive and invasive diagnostic tools such as MRIs and X-
rays. Instead, we refer those with severe or acute symptoms to alternate healthcare providers, including traditional chiropractors.

Our Industry

Chiropractic  care  is  widely  accepted  among  individuals  with  a  variety  of  medical  conditions,  particularly  back  pain. A  2018  Gallup  report  commissioned  by  Palmer  College  of
Chiropractic shows that among all U.S. adults, including those who did not have neck or

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back pain, 16% went to a chiropractor in the last 12 months. These numbers represent a marked increase over the 2012 National Health Interview Survey that measured chiropractic
use at 8% of the population. According to the American Chiropractic Association, 80% of Americans experience back pain at least once in their lifetime. According to the same 2018
Gallup report commissioned by the Palmer College of Chiropractic, eight in 10 adults in the United States (80%) prefer to see a health care professional who is an expert in spine-
related conditions for neck or back pain care instead of a general medicine professional who treats a variety of conditions (15%).

Chiropractic care is increasingly recognized as an effective treatment for pain and potentially for a variety of other conditions. The American College of Physicians (the "ACP") now
recommends  non-drug  therapy  such  as  spinal  manipulation  as  a  first  line  of  treatment  for  patients  with  chronic  low-back  pain.  The ACP  states  that  treatments  such  as  spinal
manipulation are shown to improve symptoms with little risk of harm. The National Center for Complementary & Alternative Medicine of the National Institutes of Health has stated
that  spinal  manipulation  appears  to  benefit  some  people  with  low-back  pain  and  also  may  be  helpful  for  headaches,  neck  pain,  upper-  and  lower-extremity  joint  conditions  and
whiplash-associated disorders. The Mayo Clinic has recognized chiropractic as safe when performed by trained and licensed chiropractors, and the Cleveland Clinic has stated that
chiropractors are established members of the mainstream medical team.

The  chiropractic  industry  in  the  United  States  is  large  and  highly  fragmented. An  article  appearing  in  the  Journal  of  the American  Medical Association  entitled  “US  Healthcare
Spending by Payer and Health Condition, 1996-2016” estimates that $134 billion was spent in 2016 on back pain in the United States. According to a report issued by IBIS World
Chiropractors Market Research in November 2023, expenditures for chiropractic services in the U.S. are approximately $20.5 billion annually. The United States Bureau of Labor
Statistics expects employment of chiropractors to grow nine percent from 2022 to 2032, much faster than the average for all occupations. Some of the factors that the Bureau of
Labor Statistics identified as driving this growth are rising interest in integrative or complementary healthcare, which has led to more acceptance of chiropractic treatment of the back,
neck, limbs, and involved joints; an aging population (specifically the continued aging of the large baby boomer generation) requiring more health care and technological advances;
and the need to replace workers who exit the labor force through retirement. We believe that the demand for our chiropractic services will continue to grow as a result of several
additional drivers, such as the growing recognition of the benefits of regular maintenance therapy coupled with an increasing awareness of the convenience of our service and of our
pricing at a significant discount to the cost of traditional chiropractic adjustments and, in most cases, at or below the level of insurance co-payment amounts.

Today,  most  chiropractic  services  are  provided  by  sole  practitioners,  generally  in  medical  office  settings.  The  chiropractic  industry  differs  from  the  broader  healthcare  services
industry  in  that  it  is  more  heavily  consumer-driven,  market-responsive  and  price  sensitive,  in  large  measure  a  result  of  many  treatment  options  falling  outside  the  bounds  of
traditional insurance reimbursable services and fee schedules. According to the November 2023 IBIS market research report, the Top 50 largest industry practices accounted for only
4% of total industry revenue. We believe these characteristics are evidence of an underserved market with potential consumer demand that is favorable for an efficient, low-cost,
consumer-oriented provider.

Most chiropractic practices are set up to accept and to process insurance-based reimbursement. While chiropractors typically accept cash payment in addition to insurance, Medicare
and Medicaid, they continue to incur overhead expenses associated with maintaining the capability to process third-party reimbursement. We believe that most chiropractors who use
this third-party reimbursement model would find it economically difficult to discount the prices they charge for their services to levels comparable with our pricing.

Accordingly, we believe these and certain other trends favor our business model. Among these are:

•

•
•
•

People, most notably Millennials – the largest portion of our patient base – have increasingly active lifestyles and are expected to live longer, requiring more medical,
maintenance and preventative support;
People are increasingly open to alternative, non-pharmacological types of care;
Utilization of more conveniently situated, local-sited urgent-care or “mini-care” alternatives to primary care is increasing; and
Popularity of health clubs, massage and other non-drug, non-invasive wellness maintenance providers is growing.

Our Competitive Strengths

We believe the following competitive strengths have contributed to our success and will continue to position us for future growth:

Retail, consumer-driven approach. To support our consumer-focused model, we use strong, recognizable retail approaches to stimulate brand-awareness and attract patients to our
clinics.  We  intend  to  continue  to  drive  awareness  of  our  brand  by  continuing  to  locate  clinics  mainly  at  retail  centers  and  convenience  points,  displaying  prominent  signage  and
employing consistent, proven and targeted marketing tools. We offer our patients the flexibility to visit our clinics without an appointment where they will receive

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prompt attention. Additionally, most of our clinics offer extended hours of operation, including weekends, which is not typical among our competitors.

We attracted an average of 1,021 new patients per clinic (for all clinics open for the full 12 months of 2023) during the year ended December 31, 2023, as compared to the most
recent  chiropractic  industry  average  of  380  new  patients  per  year  for  traditional  insurance-based  non-multidisciplinary  or  integrated  practices,  according  to  a  2023  Chiropractic
Economics survey (published in June of 2023).

Quality, Empathetic Service. Across our system we have a community of more than 2,591 fully licensed chiropractic doctors, who performed approximately 13.6 million adjustments
in 2023 alone. Our doctors provide personal and intuitive patient care focused on pain relief and ongoing wellness to promote healthy, active lifestyles. We provide our doctors one-
on-one training, as well as ongoing coaching and mentoring. Our doctors continually refine their skills, as our clinics see an average of 305 patient visits per week (for clinics open
for the full 12 months of 2023), as compared to the most recent chiropractic industry average of 155 patients per week for non-multidisciplinary or integrated practices, according to
the same 2023 Chiropractic Economics survey referred to above. Our service offerings encourage consumer trial, repeat visits and sustainable patient relationships.

By eliminating the administrative burdens of insurance processing, our model helps chiropractors focus on patient service. We believe the time our chiropractors save by not having
to  perform  administrative  duties  related  to  insurance  reimbursement  allows  more  time  to  see  more  patients,  establish  and  reinforce  chiropractor/patient  relationships,  and  educate
patients on the benefits of chiropractic maintenance therapy.

Our approach has made us an attractive alternative for chiropractic doctors who want to spend more time treating patients than they typically do in traditional practices, which are
burdened with greater overhead, personnel and administrative expense. We believe that our model helps us to recruit chiropractors who want to focus their practice principally on
patient care.

Accessibility. We believe that our strongest competitive advantages are our convenience and affordability. By focusing on non-acute care in an open-bay environment and by not
participating in insurance or Medicare reimbursement, we are able to offer a much less expensive alternative to traditional chiropractic services. We can do this because our clinics do
not have the expenses of performing certain diagnostic procedures and processing reimbursement claims. Our model allows us to pass these savings on to our patients. According to
Chiropractic Economics, in 2022, the average fee for a chiropractic treatment involving spinal manipulation in a cash-based practice in the United States is approximately $65. By
comparison, our average fee as of December 31, 2023 was approximately $36, approximately 45% lower than the industry average price.

We believe our pricing and service offering structure helps us to generate higher usage. The following table sets forth our average price per adjustment as of December 31, 2023 for
patients who pay by single adjustment plans, multiple adjustment packages and multiple adjustment membership plans. Our price per adjustment as of December 31, 2023 averaged
approximately $36 across all three groups.

Price per adjustment

The Joint Service Offering

Single Visit
$45

Package(s)
$19—$35

Membership(s)
$17—$22

Proven track record of opening clinics and growing revenue at the clinic level. We have grown our clinic revenue base consistently. From January 2012 through December 31, 2023,
we have increased the annual system-wide sales from $22.3 million to $488.0 million (which includes $70.7 million of gross sales from clinics owned or managed by us and $417.3
million from clinics owned or managed by our franchisees, which is a non-GAAP measure for the year ended December 31, 2023). During this period, we increased the number of
clinics in operation from 33 to 935.

We continue to be encouraged by the ability of individual clinics to generate growth. While there is significant variation in results in our system, and the results of our top-performing
clinics are not representative of our system overall, we believe it is worth noting that in January 2012, the highest-performing clinic in our system was a franchised clinic which had
monthly  sales  of  approximately  $45,000,  and  in  December  2023,  the  highest  performing  clinic  in  our  system  was  a  franchised  clinic  which  had  monthly  sales  of  approximately
$180,000.

Market leading position with significant nationwide scale. We are the largest chiropractic franchisor in the United States with over 935 clinics operating across the United States. Our
chiropractic brand is approximately six times larger than the next largest chiropractic

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chain,  as  of  December  31,  2023. As  the  leader  in  this  vertical,  and  as  one  of  few  players  of  scale,  we  believe  that  we  occupy  an  advantageous  position  in  an  otherwise  highly
fragmented market. In conjunction with our scale, we have been able to achieve broad geographic diversification across the United States with clinics in 41 states and the District of
Columbia as of December 31, 2023. Our geographic reach represents a competitive advantage, as we have demonstrated success across various markets, and we are able to remain
competitive nationally when extraordinary events heavily impact specific markets.

Strong  and  proven  management  team.  Our  strategic  vision  is  directed  by  our  president  and  chief  executive  officer,  Peter  D.  Holt,  who  has  more  than  35  years  of  experience  in
domestic and international franchising, franchise development and operations. Mr. Holt previously served as president and chief executive officer of Tasti-D-Lite. He also served as
chief operating officer of 24seven Vending (U.S), where he directed its franchise system in the United States, as executive vice president of development for Mail Boxes Etc. and as
vice president of international for I Can’t Believe It’s Yogurt and Java Coast Fine Coffees. Mr. Holt's executive leadership team includes:

Jake  Singleton  has  served  as  chief  financial  officer  since  November  2018.  Mr.  Singleton  served  as  our  corporate  controller  before  assuming  the  role  of  CFO,  Mr.  Singleton  has
financial and accounting experience from his time with the public accounting firm Ernst & Young LLP (EY). During his 10 years in EY's Assurance & Audit practice, he focused on
service public companies and assisting in raising capital through debit and equity offerings. Mr. Singleton also gained international experience in EY's Capital Markets transactional
accounting group during a two-year rotation in the United Kingdom, where he focused on U.S. GAAP & SEC reporting compliance for foreign entities raising capital in the United
States.

Lori Abou  Habib  joined  as  chief  marketing  officer  in August  2023.  Prior  to  The  Joint, Abou  Habib  served  for  six  years  as  senior  vice  president  and  chief  marketing  officer  of
SONIC® America's Drive-In®, part of the Inspire Brands family of restaurants. In her role, she led all marketing strategy for SONIC, which included national marketing, media,
digital  strategy,  marketing  technology  and  product  innovation. A  15-year  veteran  of  SONIC, Abou  Habib  earned  several  promotions  with  increasing  responsibility.  Previous  to
SONIC, she worked at CKE Restaurants, Inc. and Eateries, Inc.

Charles Nelles joined as chief technology officer in January 2022, bringing more than 20 years of technology experience in the healthcare and financial services industries. Prior to
working at our company, Mr. Nelles held the role of vice president of technology for American Express Global Business Travel. Prior to that, he served as vice president of technical
operations support and cloud enablement for Western Union.

Eric Simon joined as senior vice president of franchise sales and development in 2016 with over 20 years of experience in all aspects of franchising, including as director of franchise
development for AAMCO Transmissions. Mr. Simon spent five years as a franchisee and area developer with Extreme Pita and previously spent 10 years with Mail Boxes Etc. in
franchise sales roles.

Jorge Armenteros joined as senior vice president of operations in 2017 bringing with him more than 40 years of franchise operations and leadership experience. For 10 years prior to
joining the team, Mr. Armenteros was the executive senior vice president of franchise operations and corporate development for Campero USA, a fast-food restaurant chain. Prior to
that, he was founder and chief executive officer of Tri-Brands Management Group, which operated franchised Dunkin’ Donuts, Baskin Robbins and Togo restaurants, and was vice
president of operations at Dunkin’ Brands. His career also includes a period as a multi-unit franchisee of Dunkin’ Donuts.

Steven  Knauf,  D.C.  was  promoted  to  Vice  President  of  Chiropractic  and  Compliance  in  2022.  Dr.  Knauf  began  working  at  The  Joint  in  2011. After  spending  four  years  as  a
chiropractor in one of our clinics, he took the role of Senior Doctor of Chiropractic for 13 of our clinics and, subsequently, was elevated to a director position at the corporate office.
In August 2017, he was appointed by the governor to serve on the Arizona Board of Chiropractic Examiners, a position which he continues to hold.

We believe that our management team’s experience and demonstrated success in building and operating a robust franchise system is a key driver of our growth and has positioned us
well for achieving our long-term strategy.

Our Growth Strategy

Our goal is not only to capture a significant share of the existing market but also to expand the market for chiropractic care. We are accomplishing this through the rapid geographic
expansion of our affordable franchising program and the continued support of our robust regional developer network. Accordingly, our long-term growth tactics include:

•

the continued growth of system sales through the increased attraction and retention of patients; 

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•

•

the increase in royalty income through the acceleration of the opening of clinics already in development and the sale of additional franchises; and

improving operational margins and expanding additional revenue streams within our clinics.

Continued Growth of System Sales

System wide comparable same-store sales growth (“Comp Sales”) for 2023 was 4%, reflecting the continued resilience of The Joint business model. Comp Sales refers to the amount
of sales a clinic generates in the most recent accounting period, compared to the amount of sales it generated in a similar period in the past. Comp Sales include the sales from both
company-owned or managed clinics and franchised clinics that in each case have been open at least 13 full months and exclude any clinics that have closed. We believe that the
experience we have gained in developing and refining management systems, operating standards, training materials and marketing and customer acquisition activities has contributed
to our system’s revenue growth. In addition, we believe that increasing awareness of our brand has contributed to revenue growth, particularly in markets where the number and
density of our clinics has made cooperative and mass media advertising attractive. We believe that our ability to leverage aggregated and general media digital advertising and search
tools will continue to grow as the number and density of our clinics increases.

To elevate our brand equity and drive awareness, we will strive to increase our active patient count by improving the intake process, by testing setting up appointments for the initial
visits only, and by optimizing local clinic marketing. We plan to lengthen the time patients stay engaged with The Joint and to reactivate lapsed patients by leveraging new content,
automated messaging, and enticing promotions. Additionally, we intend to employ new media campaigns to increase our new patient leads.

Selling Additional Franchises

We will continue to sell franchises. We believe that to secure leadership in our industry and to maximize our opportunities in our markets, it is important to gain brand equity and
consumer awareness as rapidly as possible, consistent with a disciplined approach to opening clinics. We believe that continued sales of franchises in selected markets is the most
effective way to drive brand awareness in the short term.

We believe that we were able to achieve our current scale faster by using a regional developer model, which is employed by many successful franchisors. We sell a regional developer
the rights to open a minimum number of clinics in a defined territory. They in turn help us to identify and qualify potential new franchisees in that territory and assist us in providing
field training, clinic openings and ongoing support. In return, we share part of the initial franchise fee and pay the regional developer 3% of the 7% ongoing royalties we collect from
the franchisees in their protected territory.

Opening Clinics in Development

In addition to our 935 operating clinics as of December 31, 2023, we have granted franchises, either directly or with our regional developers' support, for an additional 132 clinics
that we believe will be developed in the future and executed letters-of-intent for 40 future clinic licenses. We will continue to support our franchisees and regional developers to open
these clinics and to achieve sustainable performance as rapidly as possible.

Continuing to Improve Margins

As we continue to grow, we expect to drive greater efficiencies across our operations, development and marketing programs and further leverage our technology and existing support
infrastructure. We believe we will be able to control corporate costs over time to enhance margins as general and administrative expenses grow at a slower rate than our clinic base
and sales. At the clinic level, we expect to drive margins and labor efficiencies through continued sales growth and consistently applied operating standards as our clinic base matures
and the average number of patient visits increases. In addition, we continue to consider introducing selected and complementary branded products such as nutraceuticals or dietary
supplements and related additional services.

Regulatory Environment

HIPAA and State Privacy and Breach Notification Rules

Numerous federal and state laws, regulations, standards and other legal obligations govern the collection, dissemination, use, access to, confidentiality, security and processing of
personal information, including cybersecurity breach notification and targeted advertising. For example, the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”)
imposes extensive privacy and security requirements governing the transmission, use and disclosure of health information by covered entities in the healthcare

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industry. While we have determined that we are not a “covered entity” and thus do not currently fall under the purview of HPAA, we may have access to sensitive data regarding our
patients, and we recognize that some of the standards established by HIPAA represent “best practices” for our business.  Even when entities are not covered by HIPAA, the Federal
Trade Commission (the "FTC") has taken the position that a failure to take appropriate steps to keep consumers’ personal information secure may constitute unfair acts or practices in
or  affecting  commerce  in  violation  of  the  Federal  Trade  Commission Act.  The  FTC  expects  a  company’s  data  security  measures  to  be  reasonable  and  appropriate  in  light  of  the
sensitivity and volume of consumer information it holds, the size and complexity of its business, and the cost of available tools to improve security and reduce vulnerabilities.

The California Consumer Privacy Act of 2018 (the “CCPA”) creates individual privacy rights for California consumers and increases the privacy and security obligations of entities
handling certain personal information. The CCPA regime  became more complex as of January 1, 2023, pursuant to amendments adopted pursuant to the California Privacy Rights
Act (the “CPRA”). The CPRA imposes additional data protection obligations on covered businesses, including additional consumer rights processes, limitations on data uses, new
audit requirements for higher risk data, and opt outs for certain uses of sensitive data. The CPRA also creates a new California data protection agency to implement and enforce the
CCPA and the CPRA, which could result in increased privacy and information security enforcement. The CCPA has prompted a number of proposals for new privacy legislation. A
new Virginia privacy law, the Virginia Consumer Data Protection Act (“VCDPA”), and a new Colorado law, the Colorado Privacy Act (“CPA”), impose many similar obligations
regarding the processing and storing of personal information as the CCPA and the CPRA. Other states have enacted or are considering enacting privacy laws. All 50 states and the
District of Columbia have adopted some form of breach notification laws, requiring businesses to notify individuals of security breaches of personal information.

We expect that the regulatory focus on privacy, security and data use issues will continue to increase and laws and regulations concerning the protection of personal information will
expand  and  become  more  complex.  Such  new  privacy  laws  add  additional  requirements,  restrictions  and  potential  legal  risk  and  require  additional  investment  in  resources  for
compliance programs.

We believe that our operations comply with legally required standards for privacy and security of personal information to the extent applicable under federal or state law, and we
strive to comply with additional standards that we identify as “best practices.” Such ongoing compliance involves significant time, effort and expense.

Despite the security measures we have in place to ensure compliance with applicable laws and rules, our facilities and systems, and those of our third-party service providers, may be
vulnerable to security breaches, acts of cyber terrorism, vandalism or theft, computer viruses, misplaced or lost data, programming and/or human errors or other similar events. For
example, in November 2022, one of our marketing vendors notified us that it had suffered a data breach that resulted in the release of certain information (names, email addresses,
physical addresses consisting of city state, and zip codes, phone numbers and birthdates) of many of our patients and employees. The vendor further notified us that the information
that had been released did not include credit card or bank account numbers, social security numbers or similar sensitive personal information. In addition, our vendor reported that
they had quickly identified the source of the breach and rectified the situation, preventing the disclosure of additional information. We believe that a very limited number of affected
individuals  (all  of  whom  had  thejoint.com  domain  email  address,  with  the  exception  of  one)  received  ransom  demands.  Upon  learning  the  details  of  the  breach,  we  immediately
embarked  on  an  investigation  and  retained  outside  legal  counsel  to  provide  guidance  with  respect  to  any  applicable  legal  obligations.  Based  on  our  investigation  and  the  legal
guidance we received, it was determined that the breach did not result in the release of “personal information,” as defined in the relevant data breach notification laws of all but two
states. With respect to those two states, on or about May 1, 2023, counsel for The Joint Corp. delivered notices to the respective state Offices of the Attorneys General in compliance
with  state  disclosure  regulations. As  of  the  current  date,  neither  state  has  issued  a  response.  Upon  receipt  of  the  root  cause  analysis  from  the  vendors,  we  followed  up  with  its
leadership team to ensure that the specific breach had been remediated and to confirm that related processes and practices for future data protection had been updated. Based upon our
investigation,  we  believe  that  the  data  breach  did  not  have  a  material  adverse  effect  on  our  business  or  result  in  any  material  damage  to  us.  Furthermore,  we  are  entitled  to
indemnification under the contract with the vendor for costs we incurred in addressing the data breach, including any costs with respect to breach notification.

State Regulations on Corporate Practice of Chiropractic

In  states  that  regulate  the  “corporate  practice  of  chiropractic,”  chiropractic  services  are  provided  solely  by  legal  entities  organized  under  state  laws  as  professional  corporations
("PCs") or their equivalents. Each of the PCs in our system is wholly owned by one or more licensed chiropractors and employs or contracts with chiropractors in one or more offices.
We  do  not  own  any  capital  stock  of  (or  have  any  other  ownership  interest  in)  any  such  PC.  We  and  our  franchisees  that  are  not  owned  by  chiropractors  enter  into  management
services agreements with PCs to provide the PCs on an exclusive basis with all non-clinical administrative services needed by the chiropractic practice.

In February 2020, the State of Washington Chiropractic Quality Assurance Commission delivered notices that it was investigating complaints made against three chiropractors who
own clinics, or are (or were) employed by clinics, in Washington. These clinics

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receive management services from our franchisees that are not owned by chiropractors. The notices contained allegations of fee-splitting, specifically targeting a provision in our
Franchise  Disclosure  Document  ("FDD")  providing  for  the  payment  of  royalty  fees  based  on  revenue  derived  from  the  furnishing  of  chiropractic  care.  The  notices  appeared  to
question our business model. The Commission posed a number of questions to the chiropractors and requested documentation describing the fee structure and related matters. All
three chiropractors responded to the Commission, and the Commission has since closed the investigations with respect to two of the chiropractors, finding that the evidence did not
support any claim of violation. It appears that the investigation with respect to the third chiropractor has either been closed or gone dormant.

In February 2019, a bill was introduced in the Arkansas state legislature prohibiting the ownership and management of a chiropractic corporation by a non-chiropractor. The bill was
drafted by the Arkansas State Board of Chiropractic Examiners. This bill has since been withdrawn. While it is questionable whether the prohibition would have been applicable to
our business model in Arkansas, the bill could have been interpreted to challenge that model if it had passed in its proposed form. We have no assurance that another bill posing a
similar or greater challenge to our business model will not be introduced in the future. Previously, in 2015, the Arkansas Board had questioned whether our business model might
violate Arkansas law in its response to an inquiry we made on behalf of one of our franchisees. While the Arkansas Board did not thereafter pursue the matter of a possible violation,
it might choose to do so at any time in the future.

In February 2019, the North Carolina Board of Chiropractic Examiners delivered notices alleging certain violations to sixteen chiropractors working for clinics in North Carolina for
which  our  franchisees  that  are  not  owned  by  chiropractors  provide  management  services.  We  retained  legal  counsel  in  this  matter,  and  a  preliminary  hearing  was  conducted  on
February 21, 2019. The North Carolina Board issued its findings to each of the individual chiropractors, which generally included an overall finding that probable cause existed to
show that the chiropractors violated one or more of the North Carolina Board’s rules. The findings each also proposed an Informal Settlement Agreement in lieu of proceeding to a
full hearing before the North Carolina Board. On April 22, 2019, each of the chiropractors, through their attorneys, delivered to the North Carolina Board notices refuting the North
Carolina  Board’s  findings  and  seeking  revisions  to  the  Settlement Agreement.  The  North  Carolina  Board  replied  with  certain  counterproposals,  and  all  chiropractors  have  since
accepted the terms. While the allegations consisted primarily of quality of care and advertising issues, it is possible that the actions of the North Carolina Board arose out of concerns
related to our business model, and if so, we have no assurance that the North Carolina Board will not pursue other claims against the chiropractors in the future.

In  November  2018,  the  Oregon  Board  of  Chiropractic  Examiners  adopted  changes  to  its  rules  to  prohibit  a  chiropractor  from  owning  or  operating  a  chiropractic  practice  as  a
surrogate for a non-chiropractor. As in the case of the proposed Arkansas bill, it is questionable whether this prohibition is applicable to our business model in Oregon; however,
depending upon how the amended rules are interpreted, they could similarly pose a threat. Since our franchisees began operating in Oregon, the Oregon Board has made several
inquiries with respect to our business model. We have typically satisfied these inquiries by providing a brief response or documentation. In February 2018, the Oregon Board asked
us  for  clarification  regarding  ownership  of  our  franchise  locations  operating  in  Oregon,  and  we  responded  with  the  requested  clarification.  The  Oregon  Board  has  not  taken  any
further action, but we have no assurance that it will not do so in the future or that we have satisfied the Oregon Board’s concerns. One of our franchisees received a letter from the
Oregon Board alleging a violation of the rules against the corporate practice of chiropractic, but after a further exchange of correspondence with the franchisee, the Oregon Board
notified the franchisee in August 2018 that the case was closed.

In November 2015, the California Board of Chiropractic Examiners commenced an administrative proceeding to which we were not a party, in which it claimed that the doctor who
owns the PC that we manage in southern California violated California’s prohibition on the corporate practice of chiropractic, among other claims, because our management of the
clinics operated by his PC involved the exercise of control over certain clinical aspects of his practice. The claims were subsequently dismissed congruent with the decision of the
administrative law judge who conducted the proceeding; however, we cannot assure you that similar claims will not be made in the future, either against us or our affiliated PCs.

In a June 2015 Assurance of Discontinuance with the New York Attorney General, Aspen Dental Management, a provider of business support services to independently owned dental
practices, agreed to settle claims that it improperly made business decisions impacting clinical matters, illegally engaged in fee-splitting with dental practices and required the dental
practices to use the “Aspen Dental” trade name in a manner that had the potential to mislead consumers into believing that the “Aspen Dental”- branded offices were under common
ownership  with  the  provider.  Pursuant  to  the  settlement, Aspen  Dental  paid  a  substantial  fine  and  agreed  to  change  its  business  and  branding  practices,  including  changes  to  its
website and marketing materials in order to make clear that the Aspen-branded dental offices were independently owned and operated. While it has not done so to date, we cannot
assure you that the New York Attorney General will not similarly choose to challenge our contractual relationships with our affiliated PCs in New York and, in particular, to question
whether use of The Joint trademark by our affiliated PCs misleads consumers, causing them to incorrectly conclude that we are the provider of chiropractic treatment.

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The Kansas Healing Arts Board, in response to a third-party complaint about one of our franchisees, sent a letter to the franchisee in February 2015 questioning whether the franchise
business model might violate Kansas law regarding the unauthorized practice of chiropractic care. At the time, we and the franchisee had several communications with the Kansas
Board with respect to modifying the management agreement to address its concerns. While we have had no further communications with the Board since that time, we have also
received no assurance that changes to the agreement satisfied all of its concerns, and thus we cannot assure you that similar claims will not be made in the future, either against us or
our affiliated PCs.

While the effect of the Arkansas bill if passed, the Oregon rules changes, and the proceedings in Washington, North Carolina, California, New York and Kansas may be that our
business practices in those states are under stricter scrutiny than elsewhere, we believe we are in substantial compliance with all applicable laws relating to the corporate practice of
chiropractic.

Please see the risk factor in Item 1A for additional discussion of the “Risks Related to State Regulations on the Corporate Practice of Chiropractic” as they relate to our business
model.

Regulation Relating to Franchising

We are subject to the rules and regulations of the FTC and various state laws regulating the offer and sale of franchises. The FTC and various state laws require that we furnish an
FDD  containing  certain  information  to  prospective  franchisees,  and  a  number  of  states  require  registration  of  the  FDD  at  least  annually  with  state  authorities.  Included  in  the
information  required  to  be  disclosed  in  our  FDD  is  our  business  experience,  material  litigation,  all  fees  due  to  us  from  franchisees,  a  franchisee’s  estimated  initial  investment,
restrictions on sources of products and services we impose on franchisees, development and operating obligations of franchisees, whether we provide financing to franchisees, our
training  and  support  obligations  and  other  terms  and  conditions  of  our  franchise  agreement.  We  are  operating  under  exemptions  from  registration  in  several  states  based  on  our
qualifications for exemption as set forth in those states’ laws. As of December 31, 2023, we were registered to sell franchises in every state (where registrations are required) and
could sell franchises in all 50 states.

Substantive  state  laws  regulating  the  franchisor-franchisee  relationship  presently  exist  in  many  states.  State  laws  often  limit,  among  other  things,  the  duration  and  scope  of  non-
competition  provisions  and  the  ability  of  a  franchisor  to  terminate  or  refuse  to  renew  a  franchise. A  policy  from  the  North American  Securities Administrators Association,  Inc.
(“NASAA”) rejects the use of required representations or waivers of claims by franchisees in franchise agreements for the purpose of insulating a franchisor from liability in disputes
related  to  alleged  fraud  or  misrepresentations  during  the  offer  and  sale  of  a  franchise. Although  NASAA  has  no  legal  authority  to  prohibit  such  provisions,  it  is  likely  that  state
regulators will follow NASAA’s guidance and limit their use, as California has already done. Franchisors risk exposure to unfair trade practice claims by state regulators if they try to
use  a  franchisee’s  representations  in  a  manner  that  offends  NASAA’s  policy.  The  use  of  such  offending  representations  also  could  increase  the  likelihood  of  successful  lawsuits
against franchisors by franchisees over claims of fraud or misrepresentation. Bills also have been introduced in Congress from time to time providing for protection of franchisee
rights, including certain currently pending bills seeking to establish what are described as fair franchise practices. Compliance with new, complex and changing laws may cause our
expenses to increase, and non-compliance with such laws could result in penalties or enforcement actions against us. However, we believe that our FDD and franchising procedures
currently comply in all material respects with both the FTC guidelines and all applicable state laws regulating franchising in those states in which we have offered franchises. As
those guidelines and laws change, we will revise our FDD and franchising procedures accordingly.

Other Federal, State and Local Regulation

We are subject to varied federal regulations affecting the operation of our business. We are subject to the U.S. Fair Labor Standards Act (the "FLSA"), the U.S. Immigration Reform
and Control Act of 1986, the Occupational Safety and Health Act and various other federal and state laws governing such matters as minimum wage requirements, overtime, fringe
benefits, workplace safety and other working conditions and citizenship requirements. A significant number of our clinic service personnel are paid at rates related to the applicable
minimum wage, and increases in the minimum wage are likely to increase our labor costs. As of January 1, 2023, the minimum wage increased in a number of states, the District of
Columbia and local municipalities, with many of these wage increases triggered automatically by increases in the cost of living due to high inflation. Many of our smaller franchisees
qualify for exemption from the requirement to either provide health insurance benefits or pay a penalty to the IRS if not provided because of their small number of employees. The
imposition of any requirement that we or our franchisees provide health insurance benefits to our or their employees that are more extensive than the health insurance benefits that we
currently provide to our employees or that franchisees may or may not provide, or the imposition of additional employer paid employment taxes on income earned by our employees,
could have an adverse effect on our results of operations and financial position. Our distributors and suppliers also may be affected by higher minimum wage and benefit standards,
which could result in higher costs for goods and services supplied to us.

Joint Employer Rules

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Background. As a franchisor, we could be liable for certain employment law and other labor-related claims against our franchisees if we are found to be a joint employer of our
franchisees’ employees. A July 2014 decision by the United States National Labor Relations Board (the "NLRB") held that McDonald’s Corporation could be held liable as a “joint
employer”  for  labor  and  wage  violations  by  its  franchisees  under  the  FLSA. After  this  decision,  the  NLRB  issued  a  number  of  complaints  against  McDonald’s  Corporation  in
connection with these violations, although these complaints were ultimately settled without any admission of liability by McDonald’s. Additionally, an August 2015 decision by the
NLRB held that Browning-Ferris Industries was a “joint employer” for purposes of collective bargaining under the National Labor Relations Act (the "NLRA") and, thus, obligated to
negotiate with the Teamsters union over workers supplied by a contract staffing firm within one of its recycling plants.

In an effort to effectively reverse the McDonald’s Corporation decision, in 2020, the Department of Labor (the "DOL") issued a final rule narrowing the meaning of “joint employer”
in the FLSA. Much of the new rule relating to “joint employer” status was then vacated by the United States District Court for the Southern District of New York in a lawsuit brought
by various state attorneys general. Similarly, in an effort to effectively reverse the Browning-Ferris decision, in 2020, the NLRB issued a final rule, narrowing the meaning of “joint
employer” in the collective bargaining context under the NLRA.

Current Status of Joint Employer Rules. On October 27, 2023, the NLRB published a final rule redefining joint employment standards under the NLRA. This rule, which took
effect  on  February  26,  2024,  resurrects  the  broader  standards  from  the  NLRB’s  2015  Browning-Ferris  Industries  decision,  which  include  considerations  of  indirect  or  potential
control  in  determining  joint  employment.  If  two  entities  are  deemed  joint  employers,  both  could  be  jointly  liable  for  unfair  labor  practices  and  may  be  required  to  participate  in
collective bargaining, sharing legal responsibilities for the affected employees.

The  rule's  proposal  has  sparked  legal  challenges  from  different  directions.  The  Service  Employees  International  Union  (SEIU)  has  filed  a  lawsuit  challenging  the  NLRB’s  joint
employer rule, arguing that it is not expansive enough. In contrast, the U.S. Chamber of Commerce, along with other trade groups, has initiated legal action, contending that the rule
contradicts the NLRA and is arbitrary and capricious, thereby violating the Administrative Procedure Act. The time frame for the resolution of these lawsuits is dependent on the
courts and we are not able to comment further.

Effective on September 28, 2021, the DOL withdrew the joint employer final rules under the FLSA, which had narrowed the definition of “joint employer” under the FLSA. Key
provisions of the joint employer final rules had already been vacated by the United States District Court for the Southern District of New York in a lawsuit brought by various state
attorneys general. The DOL has not proposed to replace the withdrawn rule with any new guidance, reverting to a legal landscape which includes a more expansive definition of
“joint employer.” Under a more expansive definition, a franchisor could be held jointly liable with its franchisee for minimum wages and overtime pay violations by the franchisee,
depending on the extent of control and supervision the franchisor is able to exercise over the franchisee’s employees.

In  addition  to  efforts  to  expand  the  definition  of  “joint  employer”  through  the  final  rule  under  the  NLRA  and  the  withdrawal  of  the  FLSA  rule,  it  is  expected  that  the  Equal
Opportunity Employment Commission (the "EEOC"), which enforces anti-discrimination laws, will issue rules which include an expansive definition of “joint employer.”

Significance of Joint Employer Rules for our Business Model. The replacement or withdrawal of the NLRA and FLSA rules and possible new rules for the EEOC, which include
or reinstate expansive definitions of “joint employer,” have implications for our business model. We could have responsibility for damages, reinstatement, back pay and penalties in
connection  with  labor  law  and  employment  discrimination  violations  by  our  franchisees  over  whom  we  have  limited  control.  Furthermore,  it  may  be  easier  for  our  franchisees’
employees to organize into unions, require us to participate in collective bargaining with those employees, provide those employees and their union representatives with bargaining
power to request that we have our franchisees raise wages, and make it more expensive and less profitable to operate a franchised clinic.

California AB-5.  California  adopted Assembly  Bill  5  ("AB-5"),  which  took  effect  on  January  1,  2020.  This  legislation  codifies  the  standard  established  in  a  California  Supreme
Court case (Dynamex Operations West v. Superior Court) for determining whether workers should be classified as employees or independent contractors, with a strict test that puts
the burden of proof on employers to establish that workers are not employees. The law is aimed at the so-called “gig economy” where workers in many industries are treated as
independent contractors, rather than employees, and lack the protections of wage and hour laws, although California voters approved a ballot initiative, now under court review, to
exclude app-based drivers from the application of AB-5. AB-5 is not a franchise-specific law and does not address joint employer liability; however, a significant concern exists in
the franchise industry that an expansive interpretation of AB-5 could be used to hold franchisors jointly liable for the labor law violations of its franchisees. Courts addressing this
issue  have  come  to  differing  conclusions,  and  while  it  remains  uncertain  as  to  how  the  joint  employer  issue  will  finally  be  resolved  in  California,  potential  new  federal  laws  or
regulations may ultimately be controlling on this issue.

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AB-5 has been the subject of widespread national discussion. Other states are considering similar approaches. Some states have adopted similar laws in narrower contexts, and a
handful of other states have adopted similar laws for broader purposes. All of these laws or proposed laws may similarly raise concerns with respect to the expansion of joint liability
to the franchise industry. Furthermore, there have been private lawsuits in which parties have alleged that a franchisor and its franchisee “jointly employ” the franchisee’s staff, that
the franchisor is responsible for the franchisees’ staff (under theories of apparent agency, ostensible agency, or actual agency), or otherwise.

Americans with Disabilities Act

We are required to comply with the accessibility standards mandated by the U.S. Americans with Disabilities Act of 1990 and related  federal  and  state  statutes,  which  generally
prohibit  discrimination  in  accommodation  or  employment  based  on  disability.  We  may,  in  the  future,  have  to  modify  our  clinics  to  provide  service  to  or  make  reasonable
accommodations for disabled persons. While these expenses could be material, our current expectation is that any such actions will not require us to expend substantial funds.

Competition

The chiropractic industry is highly fragmented. According to the November 2023 IBIS market research report, the Top 50 industry practices accounted for only 4% of total industry
revenue. Our competitors include approximately 40,000 independent chiropractic offices currently open throughout the United States, according to a 2024 Kentley Insights market
research report, as well as certain multi-unit operators. We may also face competition from traditional medical practices, outpatient clinics, physical therapists, med-spas, massage
therapists and sellers of devices intended for home use to address back and joint discomfort. Our three largest multi-unit competitors are Airrosti, HealthSource Chiropractic and
100% Chiropractic, all of which are insurance-based models.

We  have  identified  eight  competitors  who  are  attempting  to  duplicate  our  cash-only,  low  cost,  appointment-free  model.  Based  on  publicly  available  information,  five  of  these
competitors each operate fewer than 15 clinics as franchises, and the largest competitor operated 131 clinics as franchises as of December 31, 2023. We anticipate that other direct
competitors will join our industry as our visibility, reputation and perceived advantages become more widely known. We believe our first mover advantage, proprietary operations
systems and strong unit level economics will continue to accelerate our growth even with the spawning of additional competition.

Human Capital Resources

We believe that a strong culture of engagement and alignment to be essential to the ongoing success of our business. Therefore, it is important to attract, develop and retain a diverse
and engaged workforce at all levels of our business. To facilitate talent attraction and retention, we are committed to fostering a workplace where our employees feel aligned with
our mission, proud of our culture and engaged in their work, with opportunities to grow and develop in their careers, supported by competitive compensation and benefits.

Workforce

As of December 31, 2023, we and our consolidated VIEs employed approximately 444 persons on a full-time basis and approximately 350 persons on a part-time basis. None of our
employees are members of unions or participate in other collective bargaining arrangements.

Recruitment

We believe our employees are among our most valuable resources and are critical to our continued success. We focus significant attention on attracting and retaining talented and
experienced  individuals  to  operate  our  clinics  and  support  our  operations,  and  our  management  believes  in  a  continuous  improvement  culture  and  routinely  reviews  employee
turnover rates at various levels of the organization.

In order to continue our growth through clinic development and, in light of the recent shortage of qualified chiropractors, it is crucial that we continue to attract and retain qualified
chiropractors. We strive to make The Joint Chiropractic the career path of choice for chiropractors, with opportunities for our chiropractors to grow and develop in their careers,
supported  by  competitive  compensation  and  benefits,  and  with  our  simple  business  model  that  allows  our  chiropractors  to  focus  on  patient  care.  Our  competitive  employment
program  for  chiropractors  includes  (i)  full  time  and  flexible  hours,  with  full  benefits  and  paid  time  off,  (ii)  part  time  and  flexible  hours  with  some  benefits,  (iii)  company-paid
malpractice  insurance,  (iv)  tuition  reimbursement,  sign-on  and  referral  bonuses  in  certain  circumstances,  and  (v)  a  competitive  starting  base  salary.  We  have  also  bolstered  our
recruitment function, and we continue to fine-tune and re-strategize our search for chiropractors. In addition, we continue to expand and strengthen our relationship with chiropractic
colleges to increase engagement with students and to increase the applicant flow of qualified candidates.

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In order to ensure that we are meeting our human capital objectives, we will continue to utilize engagement surveys to understand the perception of our brand as an employer and the
effectiveness of our employee and compensation programs and to learn where we can improve across the company.

Talent Management and Development

Our employees’ personal and professional growth is critical for the success of our business. Our approach to performance and development is designed to motivate our employees to
develop,  leverage  their  strengths,  and  support  a  coaching  and  feedback  culture.  We  offer  numerous  online  courses  and  encourage  our  employees  to  attend  conferences,  training
courses, and continuing education classes. Additionally, we conduct periodic assessments to identify talent needs and growth paths for our employees.

Compensation, Benefits, and Equity

We are committed to providing market competitive compensation and benefits. To ensure we remain competitive, we conduct periodic benchmarking to analyze our compensation
data  and  take  steps  to  ensure  gender  and  other  demographic  equality  is  addressed.  Our  compensation  practices  are  intended  to  be  merit-based,  focused  on  roles,  responsibilities,
experience and performance, with no consideration given to gender, age, ethnicity or other similar factors. We use a combination of fixed and incentive pay, including base salary,
bonuses, and stock-based compensation. The principal purposes of our equity incentive plans are to attract, retain and motivate selected leaders through the granting of stock-based
compensation awards. Our benefit offerings include comprehensive medical coverage, paid time off, a retirement savings plan, free family wellness membership at our clinics and
flexible work schedules.

Diversity, Equity and Inclusion

We recognize that our best performance comes when our teams are diverse, and accordingly, diversity, equity and inclusion ("DEI") are a critical part of our vision of building a
world-class  organizational  culture.  We  reemphasized  our  focus  on  DEI  when  we  designated  DEI  as  part  of  the  formal  responsibilities  of  our  senior  leaders  and  a  key  strategic
initiative integral to continued development of franchised clinics and our brand. We are also committed to maximizing the performance and potential of our corporate employees. In
2021, we formalized and implemented our performance and compensation management resources, which include (i) establishing a formal compensation structure and guidelines and
(ii) increasing employee and manager training.

Code of Conduct & Ethics

In 2024, we updated our Code of Conduct to reinforce our commitment to adhering to moral and ethical principles. We hold ourselves to the highest standards of acting with integrity
as outlined in our core values statements.

Facilities

We lease the property for our corporate headquarters and all of the properties on which we own or manage clinics. As of December 31, 2023, we leased 138 facilities in which we
operate or intend to operate clinics. We are obligated under two additional leases for facilities in which we have ceased clinic operations.

Our corporate headquarters are located at 16767 N. Perimeter Center Drive, Suite 110, Scottsdale, Arizona 85260. The term of our lease for this location expires on December 31,
2025. The primary functions performed at our corporate headquarters are finance and accounting, treasury, marketing, operations, human resources, information systems support, and
legal.

We are also obligated under non-cancellable leases for the clinics which we own or manage. Our clinics are on average 1,200 square feet. Our clinic leases generally have an initial
term of five years, include one to two options to renew for terms of five years, and require us to pay a proportionate share of real estate taxes, insurance, common area maintenance
charges and other operating costs.

As of December 31, 2023, we had 935 franchised or company-owned or managed clinics in operation in 41 states and the District of Columbia. All of our locations are leased. 

Intellectual Property

Trademarks, Trade Names and Service Marks

Our registered trademarks include the following in the United States:

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Trademark

Registration Date

DON'T DO PAIN. DO YOU.
THE JOINT CHIROPRACTIC
THE JOINT CHIROPRACTIC (STYLIZED-BLACK BOX)
THE JOINT CHIROPRACTIC (STYLIZED-HORIZ LOGO)
THE JOINT CHIROPRACTIC (STYLIZED-STCKD LOGO)
YOU'RE BACK, BABY.
YOU'RE BACK, BABY
BACK-TOBER
RELIEF RECOVERY WELLNESS
PAIN RELIEF IS AT HAND
WHAT LIFE DOES TO YOUR BODY, WE UNDO
RELIEF. ON SO MANY LEVELS.
THE JOINT
THE JOINT… THE CHIROPRACTIC PLACE (STYLIZED)
THE JOINT… THE CHIROPRACTIC PLACE

Our registered trademarks include the following in Canada:

THE JOINT
THE JOINT CHIROPRACTIC
THE JOINT CHIROPRACTIC and Design

August 2022
December 2016
April 2021
April 2021
April 2021
August 2020
December 2019
September 2018
February 2018
February 2018
February 2018
December 2015
April 2015
April 2013
February 2011

July 2019
July 2019
July 2019

Registration Number
6810062
5095943
6331815
6331917
6331918
6131833
5940161
5571732
5398367
5395995
5396012
4871809
4723892
4323810
3922558

TMA1044029
TMA1044040
TMA1044026

Corporate Information

We are a Delaware corporation. Our common stock is traded on the NASDAQ Capital Market under the symbol “JYNT.” Our corporate offices headquarters are located at 16767 N.
Perimeter  Center  Drive,  Suite  110,  Scottsdale, Arizona  85260,  and  our  telephone  number  is  (480)  245-5960.  Our  website  is  www.thejoint.com.  Except  as  specifically  indicated
otherwise, the information on, or that can be accessed through, our website or any other website identified herein is not incorporated by reference into this Form 10-K.

Available Information

We make available free of charge, through our website, our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to these
reports  as  soon  as  reasonably  practicable  after  such  material  is  electronically  filed  with,  or  furnished  to,  the  SEC.  The  SEC’s  website,  www.sec.gov,  contains  reports,  proxy  and
information statements, and other information regarding issuers that file electronically with the SEC.

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ITEM 1A.    RISK FACTORS

RISKS RELATED TO OPERATING OUR BUSINESS

The nationwide labor shortage has negatively impacted our ability to recruit chiropractors and other qualified personnel, and the measures we have taken in response
have reduced our net revenues.

The current nationwide labor shortage and, in particular the shortage of qualified chiropractors, has negatively impacted our ability and the ability of our franchisees to recruit and
retain qualified chiropractors, wellness coordinators and other qualified personnel. This shortage has limited our ability to open new clinics and has required us to enhance wages and
benefits and shorten clinic operating hours. All of these measures have reduced our net revenues and increased our operating expenses and may continue to do so if labor shortages
continue.

Inflation has led to increased labor costs and interest rates and may lead to reduced discretionary spending, all of which may negatively impact our business.

The primary inflationary factor affecting our operations is labor costs. Beginning in the fourth quarter of 2021 and through 2023, company-owned or managed clinics were negatively
impacted by wage increases, which increased our general and administrative expenses and decreased profitability. A significant number of our clinic service personnel are paid at
rates related to the applicable minimum wage, and increases in the minimum wage could increase our labor costs. As of January 1, 2023, the minimum wage increased in a number
of states, the District of Columbia and local municipalities, with many of these wage increases triggered automatically by increases in the cost of living due to high inflation. Such
wage increases likely will further increase our general and administrative expenses in the affected jurisdictions. A continued increase in labor costs is likely to continue to have an
adverse impact on profitability and may result in additional price increases to offset their impact. Further, should we fail to continue to increase our wages competitively in response
to any continued increase in wage rates, the quality of our workforce could decline, causing our patient services to suffer.

In addition to relief and recovery, our services emphasize preventive and maintenance care, which is generally not a medical necessity, and may be viewed as a discretionary medical
expenditure. Discretionary spending is negatively impacted by, among other things, those factors disclosed in this Form 10-K under the caption “Recent Events” in Management’s
Discussion and Analysis of Financial Condition and Results of Operations -- unfavorable global economic or political conditions, such as the Ukraine War, the Israel-Gaza conflict,
labor shortages, inflation and other cost increases, and increases in interest rates. As further disclosed under the aforementioned caption, we anticipate that fiscal 2024 will continue to
be a volatile macroeconomic environment and expect elevated levels of cost inflation to persist for 2024. Reductions in discretionary spending may adversely impact our business,
financial condition, or results of operations. Rising interest rates also will make it more expensive for potential franchisees to finance new clinic acquisitions and thus may reduce the
pool of available franchisees, which also could adversely impact our business.

In  the  event  that  a  continued  deterioration  of  economic  conditions  causes  a  significant  decrease  in  demand  for  our  services,  this  could  negatively  impact  our  ability  to  meet  the
financial covenants in our credit facility, although we were in compliance as of December 31, 2023. Furthermore, a deterioration of equity and credit markets may make other debt or
equity financing difficult to obtain in a timely manner and on favorable terms, if at all, and if obtained, may be more costly or more dilutive. If we are unable to access our credit
facility as a result of noncompliance with its covenants or are unable to obtain other debt or equity financing, this could limit our opportunity to acquire more clinics and regional
developer rights and to pursue other corporate initiatives.

New clinics, once opened, may not be profitable, and the increases in average clinic sales and comparable clinic sales that we have experienced in the past may not be
indicative of future results.

Our clinics continue to demonstrate increases in comparable clinic sales even as they mature. Our annual Comp Sales for the full year 2023, for clinics that have been open for at
least 13 full months, was 4%, and for clinics that have been open for greater than 48 months, was (1)%. However, we cannot assure you that this will continue for our existing clinics
or that clinics we open in the future will see similar results. In new markets, the length of time before average sales for new clinics stabilize is less predictable and can be longer than
we expect because of our limited knowledge of these markets and consumers’ limited awareness of our brand. New clinics may not be profitable, and their sales performance may not
follow historical patterns. In addition, our average clinic sales and comparable clinic sales for existing clinics may not increase at the rates achieved over the past several years. Our
ability to operate new clinics, especially company-owned or managed clinics, profitably and increase average clinic sales and comparable clinic sales depends on many factors, some
of which are beyond our control, including: (i) consumer awareness and understanding of our brand and changes in consumer preferences and discretionary spending; (ii)

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general economic conditions, which can affect clinic traffic, local rent and labor costs and prices we pay for the supplies we use; (iii) competition, either from our competitors in the
chiropractic industry or our own and our franchisees’ clinics; (iv) the identification and availability of attractive sites for new facilities and the anticipated commercial, residential and
infrastructure development near our new facilities; (v) changes in government regulation; (vi) in certain regions, decreases in demand for our services due to inclement weather; and
(vii) other unanticipated increases in costs, any of which could give rise to delays or cost overruns.

If our new clinics do not perform as planned, our business and future prospects could be harmed. In addition, if we are unable to achieve our expected average clinics sales, our
business, financial condition and results of operations could be adversely affected.

Our failure to manage our growth effectively could harm our business and operating results.

Our  growth  plan  includes  a  significant  number  of  new  franchised  clinics.  Our  existing  clinic  management  systems,  administrative  staff,  financial  and  management  controls  and
information systems may be inadequate to support our continued expansion. Those demands on our infrastructure and resources may also adversely affect our ability to manage our
existing  clinics.  Managing  our  growth  effectively  will  require  us  to  continue  to  enhance  these  systems,  procedures  and  controls  and  to  hire,  train  and  retain  managers  and  team
members. We may not respond quickly enough to the changing demands that our expansion will impose on our management, clinic teams and existing infrastructure which could
harm  our  business,  financial  condition  and  results  of  operations.  We  replaced  and  upgraded  our  IT  platform  in  2021,  but  we  cannot  provide  assurances  that  our  on-going
improvements and enhancements efforts will be executed without delays, difficulties or service interruptions.

Our expansion into new markets may be more costly and difficult than we currently anticipate which would result in slower growth than we expect.

Clinics we open in new markets may take longer to reach expected sales and profit levels on a consistent basis and may have higher construction, occupancy, marketing or operating
costs than clinics we open in existing markets, thereby affecting our overall profitability. New markets may have competitive conditions, consumer tastes and discretionary spending
patterns that are more difficult to predict or satisfy than our existing markets. We may need to make greater investments than we originally planned in advertising and promotional
activity in new markets to build brand awareness. We may find it more difficult in new markets to hire, motivate and keep qualified employees who share our vision and culture. We
may  also  incur  higher  costs  from  entering  new  markets,  particularly  with  company-owned  or  managed  clinics  if,  for  example,  we  hire  and  assign  regional  managers  to  manage
comparatively fewer clinics than in more developed markets. For these reasons, some of our new clinics were less successful than our existing clinics or have achieved target rates of
patient  visits  at  a  slower  rate.  If  we  do  not  successfully  execute  our  plans  to  enter  new  markets,  our  business,  financial  condition  and  results  of  operations  could  be  materially
adversely affected

Opening new clinics in existing markets may negatively affect revenue at our existing clinics.

The target area of our clinics varies by location and depends on a number of factors, including population density, other available retail services, area demographics and geography.
As a result, the opening of a new clinic in or near markets in which we already have clinics could adversely affect the revenues of those existing clinics. Existing clinics could also
make it more difficult to build our patient base for a new clinic in the same market. Our business strategy does not entail opening new clinics that we believe will materially affect
revenue at our existing clinics, but we may selectively open new clinics in and around areas of existing clinics that are operating at or near capacity to effectively serve our patients.
Revenue “cannibalization” between our clinics may become significant in the future as we continue to expand our operations and could affect our revenue growth, which could, in
turn, adversely affect our business, financial condition and results of operations.

Damage to our reputation or our brand in existing or new markets could negatively impact our business, financial condition and results of operations.

We believe we have built our reputation on high quality, empathetic patient care, and we must protect and grow the value of our brand to continue to be successful in the future. Our
brand may be diminished if we do not continue to make investments in areas such as marketing and advertising, as well as the day-to-day investments required for facility operations,
equipment upgrades and staff training. Any incident, real or perceived, regardless of merit or outcome, that erodes our brand, such as failure to comply with federal, state or local
regulations including allegations or perceptions of non-compliance or failure to comply with ethical and operating standards, could significantly reduce the value of our brand, expose
us  to  adverse  publicity  and  damage  our  overall  business  and  reputation.  Further,  our  brand  value  could  suffer  and  our  business  could  be  adversely  affected  if  patients  perceive  a
reduction in the quality of service or staff.

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Our marketing programs may not be successful.

We incur costs and expend other resources in our marketing efforts to attract and retain patients. Our marketing activities are principally focused on increasing brand awareness and
driving patient volumes. As we open new clinics, we undertake aggressive marketing campaigns to increase community awareness about our growing presence. We plan to continue
to utilize targeted marketing efforts within local neighborhoods through channels such as radio, digital media, community sponsorships and events, and a robust online/social media
presence. These initiatives may not be successful, resulting in expenses incurred without the benefit of higher revenue. Our ability to market our services may be restricted or limited
by federal or state law.

We will be subject to risks associated with leasing space subject to long-term non-cancelable leases for clinics that we intend to operate.

We do not own, and we do not intend to own, any of the real property where our company-owned or managed clinics operate. We anticipate that our leases generally will have an
initial  term  of  five  or  ten  years  and  generally  can  be  extended  only  in  five-year  increments  (at  increased  rates).  We  expect  that  all  of  our  leases  will  require  a  fixed  annual  rent,
although some may require the payment of additional rent if clinic sales exceed a negotiated amount. We expect that our leases will typically be net leases, which require us to pay all
of the costs of insurance, taxes, maintenance and utilities, and that these leases will not be cancellable by us. If a future company-owned or managed clinic is not profitable, resulting
in its closure, we may nonetheless be committed to perform our obligations under the applicable lease including, among other things, paying the base rent for the balance of the lease
term. In addition, we may fail to negotiate renewals as each of our leases expires, either on commercially acceptable terms or at all, which could cause us to pay increased occupancy
costs or to close clinics in desirable locations. These potential increases in occupancy costs and the cost of closing company-owned or managed clinics could materially adversely
affect our business, financial condition or results of operations.

Changes in economic conditions and adverse weather and other unforeseen conditions could materially affect our ability to maintain or increase sales at our clinics or open
new clinics.

Our services emphasize maintenance therapy, which is generally not a medical necessity, and should be viewed as a discretionary medical expenditure. The United States in general
or the specific markets in which we operate may suffer from depressed economic activity, recessionary economic cycles, higher fuel or energy costs, low consumer confidence, high
levels of unemployment, reduced home values, increases in home foreclosures, investment losses, personal bankruptcies, reduced access to credit or other economic factors that may
affect consumer discretionary spending. As noted in a previous risk factor, the current period of high inflation, which is expected to persist through at least 2024, is likely to reduce
consumer discretionary spending. Traffic in our clinics could decline if consumers choose to reduce the amount they spend on non-critical medical procedures. Negative economic
conditions might cause consumers to make long-term changes to their discretionary spending behavior, including reducing medical discretionary spending on a permanent basis. In
addition, given our geographic concentrations in the West, Southwest, Southeast, and mid-Atlantic regions of the United States, economic conditions in those particular areas of the
country could have a disproportionate impact on our overall results of operations, and regional occurrences such as local strikes, terrorist attacks, increases in energy prices, adverse
weather  conditions,  tornadoes,  earthquakes,  hurricanes,  floods,  droughts,  fires  or  other  natural  or  man-made  disasters  could  materially  adversely  affect  our  business,  financial
condition and results of operations. All of our clinics depend on visibility and walk-in traffic, and the effects of adverse weather may decrease visits to malls in which our clinics are
located and negatively impact our revenues. If clinic sales decrease, our profitability could decline as we spread fixed costs across a lower level of revenues. Reductions in staff
levels,  asset  impairment  charges  and  potential  clinic  closures  could  result  from  prolonged  negative  clinic  sales,  which  could  materially  adversely  affect  our  business,  financial
condition and results of operations.

RISKS RELATED TO USE OF THE FRANCHISE BUSINESS MODEL

Our dependence on the success of our franchisees exposes us to risks including the loss of royalty revenue and harm to our brand.

A substantial portion of our revenues comes from royalties generated by our franchised clinics, which royalties are based on the revenues generated by those clinics. We anticipate
that franchise royalties will represent a substantial part of our revenues in the future. As of December 31, 2023, we had franchisees operating or managing 800 clinics. We rely on the
performance of our franchisees in successfully opening and operating their clinics and paying royalties and other fees to us on a timely basis. Our franchise system subjects us to a
number of risks as described here and in the next four risk factors. These risks include a significant further decline in our franchisees’ revenue, which occurred in 2020 as a result of
the COVID-19 pandemic. Furthermore, in 2020, we took additional actions to support our franchisees that experienced challenges during the COVID-19 pandemic, further reducing
our royalty revenues and other fees from franchisees. In 2020, for a period of time, we waived

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minimum royalty requirements, monthly software fees for clinics forced to close temporarily due to the pandemic, and minimum required marketing expenditures. We may need to
re-implement, expand or extend these accommodations to franchisees, further reducing our revenues from franchised clinics and reducing the visibility of “The Joint” brand in the
marketplace. Any new or re-implemented accommodations and the occurrence of any of the other events described here and in the next four risk factors could impact our ability to
collect royalty payments from our franchisees, harm the goodwill associated with our brand, and materially adversely affect our business and results of operations.

Our franchisees are independent operators over whom we have limited control.

Franchisees  are  independent  operators,  and  their  employees  are  not  our  employees. Accordingly,  their  actions  are  outside  of  our  control. Although  we  have  developed  criteria  to
evaluate and screen prospective franchisees, we cannot be certain that our franchisees will have the business acumen or financial resources necessary to operate successful franchises
in their approved locations, and state franchise laws may limit our ability to terminate or modify these franchise agreements. Moreover, despite our training, support and monitoring,
franchisees may not successfully operate clinics in a manner consistent with our standards and requirements, or may not hire and adequately train qualified personnel. The failure of
our franchisees to operate their franchises successfully and the actions taken by their employees could have a material adverse effect on our reputation, our brand and our ability to
attract prospective franchisees, and on our business, financial condition and results of operations.

We are subject to the risk that our franchise agreements may be terminated or not renewed.

Each  franchise  agreement  is  subject  to  termination  by  us  as  the  franchisor  in  the  event  of  a  default,  generally  after  expiration  of  applicable  cure  periods,  although  under  certain
circumstances a franchise agreement may be terminated by us upon notice without an opportunity to cure. The default provisions under the franchise agreements are drafted broadly
and  include,  among  other  things,  any  failure  to  meet  operating  standards  and  actions  that  may  threaten  our  intellectual  property.  In  addition,  each  franchise  agreement  has  an
expiration date. Upon the expiration of the franchise agreement, we or the franchisee may, or may not, elect to renew the franchise agreement. If the franchise agreement is renewed,
the franchisee will receive a new franchise agreement for an additional term. Such option, however, is contingent on the franchisee’s execution of the then- current form of franchise
agreement (which may include increased royalty payments, advertising fees and other costs) and the payment of a renewal fee. If a franchisee is unable or unwilling to satisfy any of
the  foregoing  conditions,  we  may  elect  not  to  renew  the  expiring  franchise  agreement,  in  which  event  the  franchise  agreement  will  terminate  upon  expiration  of  its  term.  The
termination or non-renewal of a franchise agreement could result in the reduction of royalty payments we receive.

Our franchisees may not meet timetables for opening their clinics, which could reduce the royalties we receive.

Our franchise agreements specify a timetable for opening the clinic. Failure by our franchisees to open their clinics within the specified time limit would result in the reduction of
royalty payments we would have otherwise received and could result in the termination of the franchise agreement. As of December 31, 2023, we had active licenses and letters-of-
intent for 172 clinics which we believe to be developable within the specified time periods, but we cannot be certain of this.

Our regional developers are independent operators over whom we have limited control.

Our  regional  developers  are  independent  operators. Accordingly,  their  actions  are  outside  of  our  control.  We  depend  upon  our  regional  developers  to  sell  a  minimum  number  of
franchises within their territories and to assist the purchasers of those franchises to develop and operate their clinics. The failure by regional developers to sell the specified minimum
number of franchises within the time limits set forth in their regional developer license agreements would reduce the franchise fees we would otherwise receive, delay the payment of
royalties to us and result in a potential event of default under the regional developer license agreement. Of our total of 17 regional developers as of December 31, 2023, three had not
met their minimum franchise sales requirements within the time periods specified in their regional developer agreements.

FINANCIAL RISK FACTORS

Our level of debt could impair our financial condition and ability to operate.

As  of  December  31,  2023,  we  had  drawn  $2.0  million  under  the  Credit Agreement  (defined  at  Note  7,  Debt).  Our  level  of  debt  could  have  important  consequences  to  investors,
including:
•

requiring a portion of our cash flows from operations be used for the payment of interest on our debt, thereby reducing the funds available to us for our operations or other
capital needs;

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•

•

•
•

limiting our flexibility in planning for, or reacting to, changes in our business and the industry in which we operate because our available cash flow, after paying principal and
interest on our debt, may not be sufficient to make the capital and other expenditures necessary to address these changes;
increasing our vulnerability to general adverse economic and industry conditions, since we will be required to devote a proportion of our cash flow to paying principal and
interest on our debt during periods in which we experience lower earnings and cash flow;
limiting our ability to obtain additional financing in the future to fund working capital, capital expenditures, acquisitions, and general corporate requirements; and
placing us at a competitive disadvantage to other relatively less leveraged competitors that have more cash flow available to fund working capital, capital expenditures,
acquisitions, and general corporate requirements.

We previously identified material weaknesses in our internal control over financial reporting. If we fail to maintain an effective system of internal controls over financial
reporting, we may not be able to accurately report our financial results, prevent fraud, or maintain investor confidence.

We are subject to the internal control requirements of Section 404 of the Sarbanes-Oxley Act of 2002, which require management to assess the effectiveness of our internal control
over financial reporting. Furthermore, our independent registered public accounting firm is now required to attest to the effectiveness of our internal control over financial reporting
pursuant to Section 404, since as of December 31, 2023, we became an accelerated filer.

Internal controls related to the operation of financial reporting and accounting systems are critical to maintaining adequate internal control over financial reporting. As discussed in
Part  II,  Item  9A  of  this  Form  10-K,  our  management  previously  concluded  that  our  internal  controls  over  financial  reporting  were  not  effective  as  of  December  31,  2022  due  to
material weaknesses in internal controls related to (i) the accounting treatment in significant complex areas, and (ii) the identification of uncertain tax positions. We did not design
and maintain effective controls over the accounting of complex areas, including accounting for revenue recognition and we did not design and maintain effective controls over the
identification of uncertain tax positions.

During 2023, management implemented our previously disclosed remediation plan that included modifying internal controls to address completeness of documentation on uncertain
tax  positions,  revenue  and  acquisition  related  transactions  over  adoptions  of  the  appropriate  respective  accounting  standards,  specifically  through  the  utilization  of  subject  matter
experts to review conclusions over complex accounting policies.

During the fourth quarter of 2023, we completed our testing of the operating effectiveness of the implemented controls and found them to be effective. As a result, we have concluded
the material weaknesses have been remediated as of December 31, 2023.

We previously reported in our Annual Report on Form 10-K as of December 31, 2021 material weaknesses in internal control that have since been remediated, except those internal
controls related to complex accounting areas. Specifically, these material weaknesses related to: (i) risk assessment and scoping - we did not effectively design and maintain controls
in response to the risks of material misstatement. Specifically, the design of existing controls or the implementation of new controls has not been sufficient to respond to the risks of
material misstatement related to the incremental borrowing rate for our leases, deferred costs and related expenses, other revenues, breakage revenue, intangible asset amortization,
determination of reporting units, reassessment of our VIEs, stock option exercises, and the accuracy and completeness of certain financial statements; (ii) segregation of duties - we
did not design and maintain effective controls such that all accounting duties are sufficiently segregated within our business processes and certain financial applications. Specifically,
we failed to have the appropriate personnel monitor users with administrative access to certain financial applications and data, and we did not design and maintain effective controls
such that all accounting duties are sufficiently segregated; (iii) accounting related to significant complex accounting areas - we did not design and maintain effective controls over the
accounting  of  complex  accounting  areas,  including  taxes  and  business  combination  and  asset  acquisition  transactions  Specifically,  we  failed  to  properly  design  controls  to
appropriately  determine  the  proper  accounting  treatment  for  certain  revenue  streams  and  leases.  During  2022,  we  completed  the  remediation  measures  related  to  the  material
weakness described in this paragraph. Completion of remediation does not provide assurance that our remediation or other controls will continue to operate properly.

If we are unable to maintain effective internal control over financial reporting or disclosure controls and procedures, our ability to record, process and report financial information
accurately, and to prepare financial statements within required time periods

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could be adversely affected, which could subject us to litigation or investigations requiring management resources and payment of legal and other expenses, negatively affect investor
confidence in our financial statements and adversely impact our stock price.

Internal controls related to the operation of financial reporting and accounting systems are critical to maintaining adequate internal control over financial reporting. We cannot provide
any assurance that additional material weaknesses will not occur in the future.

Our balance sheet includes intangible assets and goodwill. A decline in the estimated fair value of an intangible asset or a reporting unit could result in an impairment
charge recorded in our operating results, which could be material.

Goodwill is tested for impairment annually and between annual tests if an event occurs or circumstances change that would indicate the carrying amount may be impaired. Also, we
review our amortizable intangible assets for impairment if an event occurs or circumstances change that would indicate the carrying amount may not be recoverable. If the carrying
amount of our goodwill or another intangible asset were to exceed its fair value, the asset would be written down to its fair value, with the impairment charge recognized as a noncash
expense in our operating results. Adverse changes in future market conditions or weaker operating results compared to our expectations may impact our projected cash flows and
estimates of weighted average cost of capital, which could result in a potentially material impairment charge if we are unable to recover the carrying value of our goodwill and other
intangible assets.

Our  balance  sheet  includes  a  significant  number  of  long-lived  assets  in  our  corporate  clinics,  including  operating  lease  right-of-use  assets  and  property,  plant  and
equipment. A decline in the current and projected cash flows in our corporate clinics could result in impairment charges, which could be material.

Long-lived assets, such as operating lease right-of-use ("ROU") assets and property, plant and equipment in our corporate clinics, are tested for impairment if an event occurs or
circumstances change that would indicate the carrying amount may not be recoverable. If the carrying amount of a long-lived asset were to exceed its fair value, the asset would be
written down to its fair value and an impairment charge recognized as a noncash expense in our operating results. Adverse changes in future market conditions or weaker operating
results compared to our expectations may impact our projected cash flows and estimates of weighted average cost of capital, which could result in a potentially material impairment
charge if we are unable to recover the carrying value of our long-lived assets.

Our  increased  reliance  on  sources  of  revenue  other  than  from  company-owned  or  managed  clinics  exposes  us  to  risks  including  the  loss  of  revenue  and  reduction  of
working capital.

As our portfolio of company-owned or managed clinics has matured, we have placed more reliance on revenues from company-owned or managed clinics. As we execute on our re-
franchising strategy, we will place a greater reliance on revenue from franchise fees and royalties. As company-owned or managed clinics are sold to franchisees, the total amount of
revenue will decrease. In addition, the length of time to complete the re-franchising efforts could be in excess of our current expectations, and result in increased levels of general and
administrative expenses for longer than anticipated. We may experience insufficient working capital to fully implement our growth plans, and our business, financial condition and
results of operations could be adversely affected.

We have experienced net losses and may not achieve or sustain profitability in the future.

We have experienced periods of net losses in the past, and while we have achieved profitability since 2018, our revenue may not grow and we may not maintain profitability in the
future. Our ability to maintain profitability will be affected by the other risks and uncertainties described in this section and in Management’s Discussion and Analysis. If we are not
able to sustain or increase profitability, our business will be materially adversely affected and the price of our common stock may decline.

Any audit by the IRS with respect to our receipt of an employee retention credit (“ERC”) under The Coronavirus Aid, Relief, and Economic Security (“CARES”) Act
could result in additional taxes or costs to our company.

We received an ERC pursuant to the CARES ACT. Please see Note 12, “Employee Retention Credit” in the Notes to the consolidated financial statements included in Item 8 of this
Form 10-K for a description of the ERC. Our eligibility to receive the ERC remains subject to audit by the IRS for a period of five years. If the IRS audits us during that time, it may
find that we were not eligible to receive some or all of the ERC, in which case we would be required to return some or all of the ERC to the IRS. Additionally, 20% of the ERC will
be paid to an outside third party as a consulting fee. In the event we are required to return some or all of the ERC, we may not be able to recoup the consulting fee.

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RISKS RELATED TO INDUSTRY DYNAMICS AND COMPETITION

Our clinics and chiropractors compete for patients in a highly competitive environment that may make it more difficult to increase patient volumes and revenues.

The business of providing chiropractic services is highly competitive in each of the markets in which our clinics operate. The primary bases of such competition are quality of care,
reputation, price of services, marketing and advertising strategy implementation, convenience, traffic flow, visibility of office locations, and hours of operation. Our clinics compete
with all other chiropractors in their local market. Many of those chiropractors have established practices and reputations in their markets. Some of these competitors and potential
competitors  may  have  financial  resources,  affiliation  models,  reputations  or  management  expertise  that  provide  them  with  competitive  advantages  over  us,  which  may  make  it
difficult to compete against them. Our three largest multi-unit competitors are Airrosti, which currently operates 150 clinics; HealthSource Chiropractic, which currently operates 131
clinics; and 100% Chiropractic, which currently operates 125 clinics. Two of these competitors are currently operating under an insurance-based model. In addition, a number of
other chiropractic franchises and chiropractic practices that are attempting to duplicate or follow our business model are currently operating in our markets and in other parts of the
country and may enter our existing markets in the future.

Our success is dependent on the chiropractors who control the PCs, or PC owners, with whom we enter into management services agreements, and we may have difficulty
locating qualified chiropractors to replace PC owners.

In states that regulate the corporate practice of chiropractic, our chiropractic services are provided by legal entities organized under state laws as PCs and their equivalents. Each PC
employs or contracts with chiropractors in one or more offices. Each of the PCs is wholly owned by one or more licensed chiropractors, or medical professionals as state law may
require, and we do not own any capital stock of any PC. We and our franchisees that are not owned by chiropractors enter into management services agreements with PCs, to provide
to the PCs on an exclusive basis, all non-clinical services of the chiropractic practice. The PC owner is critical to the success of a clinic because he or she has control of all clinical
aspects of the practice of chiropractic and the provision of chiropractic services. Upon the departure of a PC owner, we may not be able to locate one or more suitably qualified
licensed chiropractors to hold the ownership interest in the PC and maintain the success of the departing PC owner.

RISKS RELATED TO STATE REGULATION OF THE CORPORATE PRACTICE OF CHIROPRACTIC

Our management services agreements, under which we provide non-clinical services to affiliated PCs, could be challenged by a state or chiropractor under laws regulating
the practice of chiropractic. Some state chiropractic boards have made inquiries concerning our business model or have proposed or adopted changes to their rules that
could be interpreted to pose a threat to our business model.

The laws of every state in which we operate contain restrictions on the practice of chiropractic and control over the provision of chiropractic services. The laws of many states where
we operate permit a chiropractor to conduct a chiropractic practice only as an individual, a member of a partnership or an employee of a PC, limited liability company or limited
liability partnership. These laws typically prohibit chiropractors from splitting fees with non-chiropractors and prohibit non-chiropractic entities, such as chiropractic management
services organizations, from owning or operating chiropractic clinics or engaging in the practice of chiropractic and from employing chiropractors. The specific restrictions against
the corporate practice of chiropractic, as well as the interpretation of those restrictions by state regulatory authorities, vary from state to state. However, the restrictions are generally
designed to prohibit a non-chiropractic entity from controlling or directing clinical care decision-making, engaging chiropractors to practice chiropractic or sharing professional fees.
The  form  of  management  agreement  that  we  utilize,  and  that  we  recommend  to  our  franchisees  that  are  management  service  organizations,  explicitly  prohibits  the  management
service organization from controlling or directing clinical care decisions. However, there can be no assurance that all of our franchisees that are management service organizations
will strictly follow the provisions in our recommended form of management agreement. The laws of many states also prohibit chiropractic practitioners from paying any portion of
fees  received  for  chiropractic  services  in  consideration  for  the  referral  of  a  patient. Any  challenge  to  our  contractual  relationships  with  our  affiliated  PCs  by  chiropractors  or
regulatory authorities could result in a finding that could have a material adverse effect on our operations, such as voiding one or more management services agreements. Moreover,
the  laws  and  regulatory  environment  may  change  to  restrict  or  limit  the  enforceability  of  our  management  services  agreements.  We  could  be  prevented  from  affiliating  with
chiropractor-owned  PCs  or  providing  comprehensive  business  services  to  them  in  one  or  more  states.  Please  see  “Part  I,  Item  1  -  Business  -  Regulatory  Environment  -  State
regulations on corporate practice of chiropractic” for a description of certain of these actions by states, including state legislatures, state chiropractic regulatory bodies and a state
attorney general, to regulate and restrict the corporate practice of chiropractic.

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RISKS RELATED TO OTHER LEGAL AND REGULATORY MATTERS

Proposed and expected new federal regulations under the Biden administration expanding the meaning of “joint employer” and evolving state laws increase our potential
liability  for  employment  law  violations  by  our  franchisees  and  the  likelihood  that  we  may  be  required  to  participate  in  collective  bargaining  with  our  franchisees’
employees.

Please see “Part I, Item 1 - Business - Regulatory Environment – Joint Employer Rules” for a detailed description of the background and current status of federal and state “joint
employer" laws and regulations.

As discussed in the above-cited section, the proposed rules issued under the NLRA and the withdrawal of the Trump-era rules issued under the FLSA include or reinstate expansive
definitions of “joint employer,” which could be used to deem a franchisor to be a joint employer of a franchisee’s employees. In the event of a finding of joint employer status under
the NLRA, a franchisor would be required to collectively bargain or otherwise deal with a union that does not represent the franchisor’s own employees, lose the protections against
union  picketing  of  neutral  employers  in  the  event  of  a  labor  disagreement  between  a  franchisee  and  a  franchisee’s  employees,  and  share  in  liability  for  labor  and  employment
violations committed by a franchisee. Under  the  reversion  to  a  more  expansive  definition  of  “joint  employer”  under  the  FLSA,  a  franchisor  could  be  held  jointly  liable  with  its
franchisee  for  minimum  wages  and  overtime  pay  violations  by  the  franchisee,  depending  on  the  extent  of  control  and  supervision  the  franchisor  is  able  to  exercise  over  the
franchisee’s employees. Furthermore, there is an expectation that new rules will be issued by the EEOC, similarly expanding “joint liability” with respect to the enforcement of anti-
discrimination laws.

Such expansions of joint employer liability have implications for our business model. We could have responsibility for damages, reinstatement, back pay and penalties in connection
with labor law and employment discrimination violations by our franchisees over whom we have limited control. Furthermore, it may be easier for our franchisees’ employees to
organize  into  unions,  require  us  to  participate  in  collective  bargaining  with  those  employees,  provide  those  employees  and  their  union  representatives  with  bargaining  power  to
request that we have our franchisees raise wages, and make it more expensive and less profitable to operate a franchised clinic.

Similarly, state laws, such as California’s AB-5 and similar laws adopted or being considered for adoption in other states, raise concerns with respect to the expansion of joint liability
to  the  franchise  industry.  While AB-5  is  not  a  franchise-specific  law  and  does  not  address  joint  employer  liability,  a  significant  concern  exists  in  the  franchise  industry  that  an
expansive interpretation of AB-5 or similar law could be used to hold franchisors jointly liable for the labor law violations of its franchisees. Courts addressing this issue have come
to differing conclusions, and it remains uncertain as to how the joint employer issue will finally be resolved in California, although potential new federal laws or regulations may
ultimately  be  controlling  on  this  issue.  Furthermore,  there  have  been  private  lawsuits  in  which  parties  have  alleged  that  a  franchisor  and  its  franchisee  “jointly  employ”  the
franchisee’s staff, that the franchisor is responsible for the franchisees’ staff (under theories of apparent agency, ostensible agency, or actual agency), or otherwise.

Evolving labor and employment laws, rules and regulations, and theories of liability could result in expensive litigation and potential claims against us as a franchisor for labor and
employment-related  and  other  liabilities  that  have  historically  been  borne  by  franchisees.  This  could  negatively  impact  the  franchise  business  model,  which  could  materially  and
adversely affect our business, financial condition and results of operations.

An increased regulatory focus on the establishment of fair franchise practices could increase our risk of liability in disputes with franchisees and the risk of enforcement
actions and penalties.

Recently, there has been an increased focus on unfair franchise practices. A new policy from the North American Securities Administrators Association, Inc. (“NASAA”) rejects the
use of required representations or waivers of claims by franchisees in franchise agreements for the purpose of insulating a franchisor from liability in disputes related to alleged fraud
or misrepresentations during the offer and sale of a franchise. It is expected that state regulators will follow NASAA’s guidance and limit their use, as California has already done.
We risk exposure to unfair trade practice claims by state regulators if we try to use a franchisee’s representations in a manner that offends NASAA’s policy. The use of such offending
representations also could increase the likelihood of successful lawsuits against us by our franchisees over claims of fraud or misrepresentation. Bills also have been introduced in
Congress from time to time providing for protections of franchisee rights, including certain currently pending bills seeking to establish what are described as fair franchise practices.
Compliance with new, complex and changing laws may cause our expenses to increase, and non-compliance with such laws could result in penalties or enforcement actions against
us. Please see “Part I, Item 1 - Business - Regulatory Environment – Regulation relating to franchising” for a description of other federal and state regulation related to franchising.

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We conduct business in a heavily regulated industry, and if we fail to comply with these laws and government regulations, we could incur penalties or be required to make
significant changes to our operations.

We, our franchisees and the chiropractor-owned PCs to which we and our franchisees provide management services are subject to extensive federal, state and local laws, rules and
regulations,  including:  (i)  federal  and  state  laws  governing  the  franchisor-franchisee  relationship;  (ii)  state  regulations  on  the  practice  of  chiropractic;  (iii)  federal  and  state  laws
governing the collection, dissemination, use, security and confidentiality of sensitive personal information; (iv) federal and state laws which contain anti-kickback and fee-splitting
provisions and restrictions on referrals; (v) the federal Fair Debt Collection Practices Act and similar state laws that restrict the methods that we and third-party collection companies
may use to contact and seek payment from patients regarding past due accounts; and (v) federal and state labor laws, including wage and hour laws.

Many of the above laws, rules and regulations applicable to us, our franchisees and our affiliated PCs are ambiguous, have not been definitively interpreted by courts or regulatory
authorities  and  vary  from  jurisdiction  to  jurisdiction. Accordingly,  we  may  not  be  able  to  predict  how  these  laws  and  regulations  will  be  interpreted  or  applied  by  courts  and
regulatory  authorities,  and  some  of  our  activities  could  be  challenged.  In  addition,  we  must  consistently  monitor  changes  in  the  laws  and  regulations  that  govern  our  operations.
Furthermore, a review of our business by judicial, law enforcement or regulatory authorities could result in a determination that could adversely affect our operations. Although we
have tried to structure our business and contractual relationships in compliance with these laws, rules and regulations in all material respects, if any aspect of our operations were
found to violate applicable laws, rules or regulations, we could be subject to significant fines or other penalties, required to cease operations in a particular jurisdiction, prevented
from commencing operations in a particular state or otherwise be required to revise the structure of our business or legal arrangements. Our efforts to comply with these laws, rules
and regulations may impose significant costs and burdens, and failure to comply with these laws, rules and regulations may result in fines or other charges being imposed on us.

Our chiropractors are subject to ethical guidelines and operating standards which, if not complied with, could adversely affect our business.

The  chiropractors  who  work  in  our  system  are  subject  to  ethical  guidelines  and  operating  standards  of  professional  and  trade  associations  and  private  accreditation  agencies.
Compliance with these guidelines and standards is often required by our contracts with our chiropractors, patients and franchise owners (and their contractual relationships) and serve
to  maintain  our  reputation.  The  guidelines  and  standards  governing  the  provision  of  healthcare  services  may  change  significantly  in  the  future.  New  or  changed  guidelines  or
standards may materially and adversely affect our business. In addition, a review of our business by accreditation authorities could result in a determination that could adversely
affect our operations.

We, along with our affiliated PCs and their chiropractors, are subject to malpractice and other similar claims and may be unable to obtain or maintain adequate insurance
against these claims.

The provision of chiropractic services by chiropractors entails an inherent risk of potential malpractice and other similar claims. While we do not have responsibility for compliance
by affiliated PCs and their chiropractors with regulatory and other requirements directly applicable to chiropractors, claims, suits or complaints relating to services provided at the
offices  of  our  franchisees  or  affiliated  PCs  may  be  asserted  against  us.  We  have  experienced  a  number  of  malpractice  claims  since  our  founding  in  March  2010,  which  we  have
defended or are vigorously defending and do not expect their outcome to have a material adverse effect on our business, financial condition or results of operations. The assertion or
outcome  of  these  claims  could  result  in  higher  administrative  and  legal  expenses,  including  settlement  costs  or  litigation  damages.  Our  current  minimum  professional  liability
insurance coverage required for our franchisees, affiliated PCs and company-owned clinics is $1.0 million per occurrence and $3.0 million in annual aggregate. In addition, we have a
corporate business owner’s policy with coverage of $2.0 million per occurrence and $4.0 million in annual aggregate. If we are unable to obtain adequate insurance, our franchisees
or  franchisee  doctors  fail  to  name  our  company  as  an  additional  insured  party,  or  if  there  is  an  increase  in  the  future  cost  of  insurance  to  us  and  the  chiropractors  who  provide
chiropractic services or an increase in the amount we have to self-insure, there may be a material adverse effect on our business and financial results.

Events or rumors relating to our brand names or our ability to defend successfully against intellectual property infringement claims by third parties could significantly
impact our business.

Recognition of our brand names, including “THE JOINT CHIROPRACTIC,” and the association of those brands with quality, convenient and inexpensive chiropractic maintenance
care,  are  an  integral  part  of  our  business.  The  occurrence  of  any  events  or  rumors  that  cause  patients  to  no  longer  associate  the  brands  with  quality,  convenient  and  inexpensive
chiropractic maintenance care may materially adversely affect the value of the brand names and demand for chiropractic services at our franchisees or their affiliated PCs.

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Our ability to compete effectively depends in part upon our intellectual property rights, including but not limited to our trademarks. Our use of contractual provisions, confidentiality
procedures and agreements, and trademark, copyright, unfair competition, trade secret and other laws to protect our intellectual property rights may not be adequate. Litigation may
be necessary to enforce our intellectual property rights, or to defend against claims by third parties that the conduct of our businesses or our use of intellectual property infringes upon
such  third  party’s  intellectual  property  rights. Any  intellectual  property  litigation  or  claims  brought  against  us,  whether  or  not  meritorious,  could  result  in  substantial  costs  and
diversion of our resources, and there can be no assurances that favorable final outcomes will be obtained in all cases. Our business, financial condition or results of operations could
be adversely affected as a result.

RISKS RELATED TO INFORMATION TECHNOLOGY, CYBERSECURITY AND DATA PRIVACY

Our failure to comply with applicable federal and state data privacy and security laws could result in civil or criminal sanctions or damage awards, and the proliferation of
such laws increases our costs of compliance.

The data protection landscape is rapidly evolving, and we are or may become subject to numerous state and federal laws and regulations governing the collection, use, disclosure,
retention, and security of personal information, including health-related information. While we have determined that we are not currently regulated as a covered entity under HIPAA
and thus are not subject to its requirements or penalties, any entity may be prosecuted under HIPAA’s criminal provisions either directly or under aiding-and-abetting or conspiracy
principles. Consequently, depending on the facts and circumstances, we could face substantial criminal penalties if we knowingly receive individually identifiable health information
from a HIPAA-covered healthcare provider that has not satisfied HIPAA’s requirements for disclosure  of  individually  identifiable  health  information.  Even  when  entities  are  not
covered by HIPAA, the FTC has taken the position that a failure to take appropriate steps to keep consumers’ personal information secure may constitute unfair acts or practices in or
affecting  commerce  in  violation  of  the  Federal  Trade  Commission Act.  The  FTC  expects  a  company’s  data  security  measures  to  be  reasonable  and  appropriate  in  light  of  the
sensitivity and volume of consumer information it holds, the size and complexity of its business, and the cost of available tools to improve security and reduce vulnerabilities. The
FTC has broad authority to seek monetary redress for affected consumers and injunctive relief.

In  addition,  many  states  impose  restrictions  related  to  the  confidentiality  of  personal  information  that  apply  more  broadly  than  HIPAA.  Please  see  “Part  I,  Item  1  -  Business  -
Regulatory Environment – HIPAA and State Privacy and Breach Notification Rules” for a description of some of these state privacy rules.  Such information may include certain
identifying  information  and  financial  information  of  our  patients.  These  state  laws  may  impose  notification  requirements  in  the  event  of  a  breach  of  such  personal  information.
Violations  of  these  laws  may  result  in  criminal,  civil  and  administrative  sanctions  and  also  may  provide  individuals  with  a  private  right  of  action  with  respect  to  disclosures  of
personal information. Failure to comply with such data confidentiality, security and breach notification laws may result in substantial monetary penalties or awards of damages.

We expect that the regulatory focus on privacy, security and data use issues will continue to increase and laws and regulations concerning the protection of personal information will
expand  and  become  more  complex. Such  new  privacy  laws  add  additional  requirements,  restrictions  and  potential  legal  risk  and  require  additional  investment  in  resources  for
compliance programs.

Our  business  model  depends  on  proprietary  and  third-party  management  information  systems  that  we  use  to,  among  other  things,  track  financial  and  operating
performance of our clinics, and any failure to successfully design and maintain these systems or implement new systems could materially harm our operations.

We  depend  on  integrated  management  information  systems,  some  of  which  are  provided  by  third  parties,  and  standardized  procedures  for  operational  and  financial  information,
patient records and billing operations. In 2021, we replaced, upgraded and rolled out our new IT platform, and any problems with system performance could cause disruptions in our
business operations, given the pervasive impact of the new system on our processes. In general, we may experience unanticipated delays, complications, data breaches or expenses in
replacing, upgrading, implementing, integrating, and operating our systems. Our management information systems regularly require modifications, improvements or replacements
that  may  require  both  substantial  expenditures  as  well  as  interruptions  in  operations.  Our  ability  to  implement  these  systems  is  subject  to  the  availability  of  skilled  information
technology specialists to assist us in creating, implementing and supporting these systems. Our failure to successfully design, implement and maintain all of our systems could have a
material adverse effect on our business, financial condition and results of operations.

If we fail to properly maintain the integrity of our data or to strategically implement, upgrade or consolidate existing information systems, our reputation and business
could be materially adversely affected.

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We  increasingly  use  electronic  means  to  interact  with  our  customers  and  collect,  maintain  and  store  individually  identifiable  information,  including,  but  not  limited  to,  personal
financial information and health-related information. Despite the security measures we have in place to ensure compliance with applicable laws and rules, our facilities and systems,
and  those  of  our  third-party  service  providers,  may  be  vulnerable  to  security  breaches,  acts  of  cyber  terrorism,  vandalism  or  theft,  computer  viruses,  misplaced  or  lost  data,
programming and/or human errors or other similar events. Please see “Part I, Item 1 - Business - Regulatory Environment – HIPAA and State Privacy and Breach Notification Rules”
for a description of the November 2022 data breach suffered by one of our vendors, which resulted in the release of certain information with respect to our patients and employees.
Additionally, the collection, maintenance, use, disclosure and disposal of individually identifiable data by our businesses are regulated at the federal and state levels as well as by
certain financial industry groups, such as the Payment Card Industry organization. Federal, state and financial industry groups may also consider from time-to-time new privacy and
security  requirements  that  may  apply  to  our  businesses.  Compliance  with  evolving  privacy  and  security  laws,  requirements,  and  regulations  may  result  in  cost  increases  due  to
necessary systems changes, new limitations or constraints on our business models and the development of new administrative processes. They also may impose further restrictions on
our collection, disclosure and use of individually identifiable information that is housed in one or more of our databases. Noncompliance with privacy laws, financial industry group
requirements or a security breach involving the misappropriation, loss or other unauthorized disclosure of personal, sensitive and/or confidential information, whether by us or by one
of  our  vendors,  could  have  material  adverse  effects  on  our  business,  operations,  reputation  and  financial  condition,  including  decreased  revenue;  material  fines  and  penalties;
increased financial processing fees; compensatory, statutory, punitive or other damages; adverse actions against our licenses to do business; and injunctive relief whether by court or
consent order.

If our security systems are breached, we may face civil liability and public perception of our security measures could be diminished, either of which would negatively affect
our ability to attract and retain patients.

Techniques used to gain unauthorized access to corporate data systems are constantly evolving, and there is a potential for increased cyber-attacks and security challenges as our
employees and employees of our vendors and franchisees work remotely from non-corporate managed networks. We may be unable to anticipate or prevent unauthorized access to
data pertaining to our patients, including credit card and debit card information and other personally identifiable information. Our systems, which are supported by our own systems
and those of third-party vendors, are vulnerable to computer malware, trojans, viruses, worms, break-ins, phishing attacks, denial-of-service attacks, attempts to access our servers in
an unauthorized manner, or other attacks on and disruptions of our and third-party vendor computer systems (as in the case of the November 2022 data breach of a vendor’s computer
system  referenced  in  the  preceding  risk  factor),  any  of  which  could  lead  to  system  interruptions,  delays,  or  shutdowns,  causing  loss  of  critical  data  or  the  unauthorized  access  to
personally identifiable information. If an actual or perceived breach of security occurs on our systems or a vendor’s systems, we could face civil liability and reputational damage,
either of which would negatively affect our ability to attract and retain patients. We also could be required to expend resources, time and/or effort to mitigate the breach of security
and to address related matters, as we did in the case of the aforementioned November 2022 data breach, although we are entitled to indemnification under the contract with the vendor
for costs incurred in the case of the November 2022 breach.

We may not be able to effectively control the unauthorized actions of third parties who may have access to the patient data we collect. Any failure, or perceived failure, by us to
maintain  the  security  of  data  relating  to  our  patients  and  employees,  and  to  comply  with  our  posted  privacy  policy,  laws  and  regulations,  rules  of  self-regulatory  organizations,
industry standards and contractual provisions to which we may be bound, could result in the loss of confidence in us, or result in actions against us by governmental entities or others,
all of which could result in litigation and financial losses, and could potentially cause us to lose patients, revenue and employees.

We are subject to a number of risks related to credit card and debit card payments we accept.

We accept payments through credit and debit card transactions. For credit and debit card payments, we pay interchange and other fees, which may increase over time. An increase in
those fees would require us to either increase the prices we charge for our services, which could cause us to lose patients and revenue, or absorb an increase in our operating expenses,
either of which could harm our operating results.

If we or any of our processing vendors have problems with our billing software, or the billing software malfunctions, it could have an adverse effect on patient satisfaction and could
cause one or more of the major credit card companies to disallow our continued use of their payment products. In addition, if our billing software fails to work properly, and as a
result, we do not automatically process monthly membership fees to our patients’ credit cards on a timely basis or at all, or there are issues with financial insolvency of our third-party
vendors or other unanticipated problems or events, we could lose revenue, which would harm our operating results.

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We are also subject to payment card association operating rules, certification requirements and rules governing electronic funds transfers, which could change or be reinterpreted to
make it more difficult for us to comply. Based on the self-assessment completed as of January 22, 2024, we are currently in compliance with the Payment Card Industry Data Security
Standard, or PCI DSS, the payment card industry’s security standard for companies that collect, store or transmit certain data regarding credit and debit cards, credit and debit card
holders and credit and debit card transactions. There is no guarantee that we will maintain PCI DSS compliance. Our failure to comply fully with PCI DSS in the future could violate
payment card association operating rules, federal and state laws and regulations and the terms of our contracts with payment processors and merchant banks. Such failure to comply
fully also could subject us to fines, penalties, damages and civil liability and could result in the suspension or loss of our ability to accept credit and debit card payments. Although we
do not store credit card information and we do not have access to our patients’ credit card information, there is no guarantee that PCI DSS compliance will prevent illegal or improper
use of our payment systems or the theft, loss, or misuse of data pertaining to credit and debit cards, credit and debit card holders and credit and debit card transactions.

If we fail to adequately control fraudulent credit card transactions, we may face civil liability, diminished public perception of our security measures and significantly higher credit
card-related costs, each of which could adversely affect our business, financial condition and results of operations. If we are unable to maintain our chargeback or refund rates at
acceptable levels, credit and debit card companies may increase our transaction fees, impose monthly fines until resolved or terminate their relationships with us. Any increases in
our credit and debit card fees could adversely affect our results of operations, particularly if we elect not to raise our rates for our service to offset the increase. The termination of our
ability to process payments on any major credit or debit card would significantly impair our ability to operate our business.

GENERAL RISK FACTORS

We have restated our prior consolidated financial statements, which may lead to additional risks and uncertainties,
including loss of investor confidence and negative impacts on our stock price.

On September 26, 2023, we restated our consolidated financial statements as of and for the years ended December 31, 2022 and 2021 and for the quarterly periods within the fiscal
years ended December 31, 2022 and 2021 (the “Restated Periods”). The determination to restate the financial statements for the Restated Periods was made by our Audit Committee
and our Board of Directors upon management’s recommendation following the identification of errors related to our method of accounting for the reacquisition of regional developer
rights and transfer pricing adjustments for our VIEs. Our management, after consultation with our independent registered accountants, concluded that our previously issued financial
statements for the Restated Periods should no longer be relied upon. Our Annual Report on Form 10-K for the years ended December 31, 2022 and 2021 has been amended by Form
10-K/A filed on September 26, 2023 to, among other things, reflect the restatement of our financial statements for the Restated Periods.

The restatement of our previously issued financial statements has been time-consuming and expensive and could expose us to additional risks that could materially adversely affect
our financial position, results of operations and cash flows, including unanticipated costs for accounting and legal fees in connection with or related to the restatement and the risk of
potential stockholder litigation. If lawsuits are filed, we may incur additional substantial defense costs regardless of the outcome of such litigation. Likewise, such events might cause
a diversion of our management’s time and attention. If we do not prevail in any such litigation, we could be required to pay substantial damages or settlement costs. In addition, the
restatement may lead to a loss of investor confidence and have negative impacts on the trading price of our common stock.

Short-selling strategies and negative opinions posted on the internet may drive down the market price of our common stock and could result in class action lawsuits.

Short selling occurs when an investor borrows a security and sells it on the open market, with the intention of buying identical securities at a later date to return to the lender. A short
seller hopes to profit from a decline in the value of the securities between the sale of the borrowed securities and the purchase of the replacement shares. Because it is in the short
seller's best interests for the price of the stock to decline, some short sellers publish, or arrange for the publication of, opinions or characterizations regarding an issuer, its business
prospects, and similar matters which may create a negative depiction of the company. This information is often widely distributed, including through platforms that mainly serve as
hosts seeking advertising revenue. Issuers who have limited trading volumes and are thus susceptible to higher volatility levels than large-cap stocks can be particularly vulnerable to
such short seller attacks.

We may be subject to short selling strategies that may drive down the market price of our common stock. In 2021, we were the target of negative allegations posted on an internet
platform designed to advise short sellers, which precipitated a decline in the

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price of our stock. Shortly thereafter, several plaintiffs' law firms announced investigations into potential securities laws violations based on these allegations. While we believe these
allegations are without merit, and no litigation has been commenced to date regarding such allegations, we still face the potential (albeit a diminishing one, given the passage of time)
for litigation to be initiated against us. While we would vigorously defend against any such litigation, regardless of outcome, litigation can be costly and time-consuming, divert the
attention of our management team, adversely impact our reputation and brand, and if a plaintiff claim were successful, could result in significant liability, all of which could harm our
business and financial condition.

Future sales of our common stock may depress our stock price and our share price may decline due to the large number of shares eligible for future sale or exchange.

The market price of our common stock could decline as a result of sales of a large number of shares of common stock in the market or the perception that such sales could occur.
These  sales,  or  the  possibility  that  these  sales  may  occur,  might  also  make  it  more  difficult  for  us  to  sell  equity  securities  in  the  future  at  a  time  and  at  a  price  that  we  deem
appropriate. As of December 31, 2023, we had 14,751,633 outstanding shares of common stock and are authorized to sell up to 20,000,000 shares of common stock. The trading
volume  of  shares  of  our  common  stock  averaged  approximately  136,520  shares  per  day  during  the  year  ended  December  31,  2023. Accordingly,  sales  of  even  small  amounts  of
shares of our common stock by existing stockholders may drive down the trading price of our common stock.

Claims for indemnification by our directors and officers may reduce our available funds to satisfy successful third-party claims against us and may reduce the amount of
money available to us.

Our amended and restated certificate of incorporation and bylaws provide that we will indemnify our directors and officers, in each case to the fullest extent permitted by Delaware
law. In addition, we have entered and expect to continue to enter into agreements to indemnify our directors, executive officers and other employees as determined by our Board of
Directors. Under the terms of such indemnification agreements, we are required to indemnify each of our directors and officers, to the fullest extent permitted by the laws of the state
of Delaware, if the basis of the indemnitee’s involvement was by reason of the fact that the indemnitee is or was a director or officer of our company or any of its subsidiaries or was
serving at our request in an official capacity for another entity. Any claims for indemnification by our directors and officers may reduce our available funds to satisfy successful
third-party claims and may reduce the amount of money available to us.

The delayed filing of our quarterly report has made us currently ineligible to use a registration statement on Form S-3 to register the offer and sale of securities, which
could adversely affect our ability to raise future capital or complete acquisitions.

As a result of the delayed filing of our quarterly report with the SEC, we will not be eligible to register the offer and sale of our securities using a registration statement on Form S-3
until one year from the date we regain and maintain status as a current filer. Should we wish to register the offer and sale of our securities to the public prior to the time we are
eligible  to  use  Form  S-3,  both  our  transaction  costs  and  the  amount  of  time  required  to  complete  the  transaction  could  increase,  making  it  more  difficult  to  execute  any  such
transaction successfully and potentially harming our financial condition.

ITEM 1B.    UNRESOLVED STAFF COMMENTS

None.

ITEM 1C.    CYBERSECURITY

Our  Chief  Technology  Officer  (“CTO”)  is  responsible  for  cybersecurity  within  our  company,  including  information  technology  risks,  controls,  strategies  and  procedures.  The
Cybersecurity Subcommittee of the Board of Directors oversees cybersecurity for our company and meets with the CTO at least quarterly to discuss the status of cybersecurity efforts
as well as any security incidents. Cybersecurity Subcommittee materials are provided to the Audit Committee as well as the full Board of Directors. The Board of Directors believes
that a strong cyber strategy based on industry accepted best practices is vital to protect our business, customers and assets.

A  dedicated  team  of  technology  professionals  works  throughout  the  year  to  monitor  all  matters  of  risk  relating  to  cybersecurity.  We  have  begun  our  certification  process  for  the
globally recognized International Organization for Standardization certification for Information Security Management Systems (ISO 27001) that we expect to achieve by the second
quarter of 2024. Additionally, we operate and are compliant under the following provisions: HIPAA attestation for the HIPAA Security Rule and the Health Information Technology
for Economic and Clinical Health Act (HITECH) Breach Notification requirements.

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Vendors that have access to our information are required to manage such information in accordance with laws and appropriate privacy and security standards. Standards are applied
on  a  per-contract  basis  and  include  requirements  to  have  an  information  security  program  and  report  to  us  any  incidents  in  which  its  confidential  information  or  systems  are
compromised. Depending on the nature of the vendors' access to our information, we monitor and evaluate the controls and governance established with the vendors ranging from a
continuous cadence to at least quarterly.

We annually assess our cybersecurity programs against third-party requirements, including HIPAA and the Sarbanes-Oxley Act (SOX). We test multiple aspects of cybersecurity
regularly,  including  annual  pen  testing  over  our  proprietary  information  systems  and  have  historically  tested  annually  and  beginning  2024  will  test  semi-annually  our  technical
recovery and incident response procedures.

We  maintain  a  robust  privacy  compliance  program.  Employees  receive  periodic  email  communications,  which  train  them  to  detect  and  report  malware,  ransomware  and  other
malicious software and social engineering attempts that may compromise our information technology systems. In the first quarter of 2024, we will be implementing a best in class
security awareness training system and a quarterly training program for all employees.

Currently, we rely on an established major incident management and communication process to address any potential cybersecurity incidents. This established process includes the
use of third party partnerships to make available the distinct skill sets needed to assist in properly responding to any cybersecurity threat. We are in process of establishing defined
response procedures to effectively address any cyber threat that may occur regardless of the safeguards in place that minimize the chance of a successful cyberattack. The response
procedures will be designed to identify, analyze, contain and remediate such cyber incidents expeditiously. These procedures and approach to safeguard our information and assets
will be continuously monitored by management and updated to evolve with the current cyber landscape in alignment with the ISO 27001 standard mentioned above.

ITEM 2.     PROPERTIES

We lease the property for our corporate headquarters and all of the properties on which we own or manage clinics. As of December 31, 2023, we leased 138 facilities in which we
operate or intend to operate clinics. We are obligated under two additional leases for facilities in which we have ceased clinic operations.

Our corporate headquarters are located at 16767 N. Perimeter Center Drive, Suite 110, Scottsdale, Arizona 85260. The term of our lease for this location expires on December 31,
2025. The primary functions performed at our corporate headquarters are financial, accounting, treasury, marketing, operations, human resources, information systems support and
legal.

We are also obligated under non-cancellable leases for the clinics which we own or manage. Our clinics are on average 1,200 square feet. Our clinic leases generally have an initial
term of five years, include one to two options to renew for terms of five years, and require us to pay a proportionate share of real estate taxes, insurance, common area maintenance
charges and other operating costs.

ITEM 3.     LEGAL PROCEEDINGS  

Information regarding our legal proceedings is discussed in Note 10 to our consolidated financial statements, which is incorporated herein by reference.

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ITEM 4.    MINE SAFETY DISCLOSURES

Not applicable.

ITEM 5.    MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

PART II

Our common stock is traded on the Nasdaq Capital Market under the symbol “JYNT.”

Holders

As of December 31, 2023, there were approximately 104 holders of record of our common stock and 14,751,633 shares of our common stock outstanding.

Dividends

Since our initial public offering, we have not declared nor paid dividends on our common stock, and we do not expect to pay cash dividends on our common stock in the foreseeable
future.

ITEM 6. [Reserved]

ITEM 7.    MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of our results of operations and financial condition for the years ended December 31, 2023 and 2022 should be read in conjunction with the
consolidated  financial  statements  and  the  notes  thereto,  and  other  financial  information  contained  elsewhere  in  this  Form  10-K.  Information  pertaining  to  fiscal  year  2021  was
included in our Amended Annual Report on Form 10-K/A for the year ended December 31, 2021 under Part II, Item 7, “Management’s Discussion and Analysis of Financial Position
and Results of Operations,” which was filed with the SEC on September 26, 2023.

Overview

We are a rapidly growing franchisor and operator of chiropractic clinics that uses a private pay, non-insurance, cash-based model. We seek to be the leading provider of chiropractic
care in the markets we serve and to become the most recognized brand in our industry. We delivered over 13.6 million patient visits in 2023, up from 12.2 million patient visits in
2022, generating over $488.0 million and $435 million of system-wide sales, respectively, across our highly franchised network. We will continue the rapid and franchised focused
expansion of chiropractic clinics in key markets throughout North America and potentially abroad. We saw over 932,000 new patients in 2023, with approximately 36% of those new
patients visiting a chiropractor for the first time. We are not only increasing our percentage of market share, but are expanding the chiropractic market.

Key Performance Measures. We receive monthly performance reports from our system and our clinics, which include key performance indicators per clinic, including gross sales,
comparable  same-store  sales  growth  (“Comp  Sales”),  number  of  new  patients,  conversion  percentage  and  member  attrition.  In  addition,  we  review  monthly  reporting  related  to
system-wide sales, clinic openings, clinic license sales and various earnings metrics in the aggregate and per clinic. We believe these indicators provide us with useful data with which
to measure our performance and to measure our franchisees’ and clinics’ performance. System-wide Comp Sales include the sales from both company-owned or managed clinics and
franchised clinics that in each case have been open at least 13 full months and exclude any clinics that have closed. While gross sales from franchised clinics are not recorded as
revenues by us, management believes the information is important in understanding the overall brand’s financial performance, because these sales are the basis on which we calculate
and record royalty fees and are indicative of the financial health of the franchisee base.

Key Clinic Development Trends. As of December 31, 2023, we and our franchisees operated or managed 935 clinics, of which 800 were operated or managed by franchisees and 135
were operated as company-owned or managed clinics. We and our franchisees opened 114 clinics during 2023, 104 franchised clinics and 10 company-owned or managed clinics.
This compares to 137 clinics opened in 2022, 121 franchised clinics and 16 company-owned or managed clinics. Of the 135 company-owned or managed clinics at December 31,
2023, 65 were constructed and developed by us, and 70 were acquired from franchisees.

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Our current strategy is to grow through the sale and development of additional franchises. After evaluating options for improvement, during 2023 the board authorized management to
initiate  a  plan  to  re-franchise  or  sell  the  majority  of  our  company-owned  or  managed  clinics.  This  refined  strategy  will  leverage  our  greatest  strength  –  our  capacity  to  build  a
franchise  –  to  drive  long-term  growth  for  both  our  franchisees  and  The  Joint  as  a  public  company.  We  have  created  a  robust  framework  for  the  re-franchising  effort,  organizing
clinics into clusters, and generating comprehensive disclosure packets for marketing efficiency. We have given initial preference to existing franchisees and have received significant
interest to date. Our goal will be to generate significant proceeds that will provide us with value creating capital allocation opportunities. These opportunities could include, but are
not limited to, reinvestment in the brand and related marketing, continued investment in our IT platforms, the repurchase of RD territories, and/or a stock repurchase program.

The  number  of  franchise  licenses  sold  for  the  year  ended  December  31,  2023  was  55,  compared  with  75  and  156  licenses  for  the  years  ended  December  31,  2022  and  2021,
respectively. We ended 2023 with 17 regional developers who were responsible for 51% of the 55 licenses sold during the year. This strong result reflects the power of the regional
developer program to accelerate the number of clinics sold, and eventually opened, across the country.

We believe that we continue to have a sound business concept and will benefit from the fundamental changes taking place in the manner in which Americans access chiropractic care
and their growing interest in seeking effective, affordable natural solutions for general wellness. These trends join with the preference we have seen among chiropractic doctors to
reject the insurance-based model to produce a combination that benefits the consumer and the service provider alike. We believe that these forces create an important opportunity to
accelerate the growth of our network.

Default Under Credit Agreement

On September 8, 2023, JP Morgan Chase waived, on a one-time only basis, a default that occurred under the Credit Agreement. The default occurred as of the close of business on
September 6, 2023. The default resulted from our inability to deliver in a timely manner the financial statements in its Quarterly Report on Form 10-Q for the period ended June 30,
2023 (the “2023 Q2 10-Q”). Our inability to produce and file the 2023 Q2 10-Q in a timely manner (which filing constitutes delivery to JP Morgan Chase of our financial statements)
was the result of the discovery of errors in the GAAP accounting treatment for re-acquired regional developer rights and for transfer pricing for our VIEs. JP Morgan Chase waived
this default until September 30, 2023. The filing of our 2023 Q2 10-Q on September 26, 2023 cured the default.

Recent Events

Recent  events  that  may  impact  our  business  include  unfavorable  global  economic  or  political  conditions,  such  as  the  Ukraine  War,  the  Israel-Gaza  conflict,  labor  shortages,  and
inflation and other cost increases. We anticipate that 2024 will continue to be a volatile macroeconomic environment.

The  primary  inflationary  factor  affecting  our  operations  is  labor  costs.  In  2022  and  2023,  clinics  owned  or  managed  by  us  or  our  franchisees  were  negatively  impacted  by  labor
shortages  and  wage  increases,  which  increased  our  general  and  administrative  expenses.  Further,  should  we  fail  to  continue  to  increase  our  wages  competitively  in  response  to
increasing wage rates, the quality of our workforce could decline, causing our patient service to suffer. While we anticipate that these continued headwinds can be partially mitigated
by pricing actions, there can be no assurance that we will be able to continue to take such pricing actions. A continued increase in labor costs could have an adverse effect on our
operating costs, financial condition and results of operations.

In addition, the increase in interest rates and the expectation that interest rates will continue to remain elevated may adversely affect patients' financial conditions, resulting in reduced
spending on our services. While the impact of these factors continues to remain uncertain, we will continue to evaluate the extent to which these factors will impact our business,
financial condition, or results of operations. These and other uncertainties with respect to these recent events could result in changes to our current expectations.

Significant Events and/or Recent Developments

For the year ended December 31, 2023:

•

•

Comp Sales of clinics that have been open for at least 13 full months increased 4%.

Comp Sales for mature clinics open 48 months or more decreased 1%.

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•

System-wide sales for all clinics open for any amount of time grew 12% to $488.0 million.

We saw over 932,000 new patients in 2023, compared with 845,000 new patients in 2022, with approximately 36% of those new patients having never been to a chiropractor before.
We are not only increasing our percentage of market share, but expanding the chiropractic market. These factors, along with continued leverage of our operating expenses, drove
improvement in our bottom line.

On November 6, 2023, we discussed certain strategic initiatives with the Board of Directors and were authorized to initiate a plan to re-franchise the majority of our corporate-owned
or managed clinics with plans to retain a small portion of high-performing clinics. Based on the timing and varied scope of the initiative, we are unable to estimate the financial
impact of such plans.

In October 2023, we entered into two separate letters of intent to sell two of our company-owned or managed clinics that were part of the approximately 10% of clinics identified for
sale and classified as held for sale as of September 30, 2023 for a combined total sales price of $185,000. The sales are expected to close during the first quarter of 2024, subject to
customary closing conditions.

On  June  15,  2023,  we  entered  into  an  agreement  under  which  we  repurchased  the  right  to  develop  franchises  in  various  counties  in  Wisconsin.  The  total  consideration  for  the
transaction  was  $1.0  million.  We  carried  an  upfront  regional  developer  fee  liability  balance  associated  with  this  transaction  of  $0.3  million,  representing  the  unrecognized  fee
collected upon the execution of the regional developer agreement. We accounted for the termination of development rights associated with unsold or undeveloped franchises as a
cancellation, and the associated upfront regional developer fee liability was netted against the aggregate purchase price. We recognized the net amount of $0.7 million as a general
and administrative expense on June 15, 2023.

On May 22, 2023, we entered into an Asset and Franchise Purchase Agreement under which we repurchased from the sellers three operating franchised clinics in California. We
operate the franchises as company-managed clinics. The total purchase price for the transaction was $1,188,764, less $28,997 of net deferred revenue, resulting in total purchase
consideration of $1,159,767. Based on the terms of the purchase agreement, the acquisition has been treated as an asset purchase.

For the year ended December 31, 2023, we constructed and developed 10 new corporate clinics.

Factors Affecting Our Performance

Our operating results may fluctuate significantly as a result of a variety of factors, including the timing of new clinic sales, openings, closures, markets in which they are contained
and  related  expenses,  general  economic  conditions,  cost  inflation,  labor  shortages,  consumer  confidence  in  the  economy,  consumer  preferences,  competitive  factors,  and  disease
epidemics and other health-related concerns, such as the COVID-19 pandemic.

Significant Accounting Polices and Estimates

The  preparation  of  consolidated  financial  statements  requires  us  to  make  estimates  and  assumptions.  These  estimates  and  assumptions  affect  the  reported  amounts  of  assets  and
liabilities  and  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  consolidated  financial  statements,  and  the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. We base our accounting estimates on historical experience and other factors that we believe to be reasonable under the circumstances. Actual results could differ
from those estimates. We have discussed the development and selection of significant accounting policies and estimates with our Audit Committee.

Acquisitions

We allocate the purchase price of acquired companies to the assets acquired and liabilities assumed based on estimated fair values at the acquisition date, with the excess of purchase
price over the estimated fair value of the identifiable net assets acquired recorded as goodwill. When an acquisition is accounted for in accordance with the acquisition of assets rather
than a business, goodwill is not recognized and instead, any excess of the cost of the acquisition over the fair value of net assets acquired is allocated to certain assets on the basis of
relative fair values. The allocation of the purchase price requires us to make significant estimates and assumptions to determine the fair value of assets acquired and liabilities assumed
and the related useful lives of the acquired assets, when applicable, as of the acquisition date.

Examples of critical estimates used in valuing certain intangible assets we have acquired or may acquire in the future include, but are not limited to, future expected cash flows and
member relationships, revenue growth rates, the period of time the acquired member relationships will continue to be used, anticipated member attrition rates, and discount rates used
to determine

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the  present  value  of  estimated  future  cash  flows.  We  engage  third-party  valuation  experts  to  assist  in  determining  the  fair  value  associated  with  our  acquisitions  and  related
identifiable intangible assets. These estimates are inherently uncertain and unpredictable, and if different estimates were used, the purchase price for the acquisition could be allocated
to the acquired assets and assumed liabilities differently from the allocation that we have made.

Intangible Assets

Intangible  assets  consist  primarily  of  re-acquired  franchise  rights  and  customer  relationships.  We  amortize  the  fair  value  of  re-acquired  franchise  rights  over  the  remaining
contractual terms of the re-acquired franchise rights at the time of the acquisition, which range from one to ten years. The fair value of customer relationships is amortized over their
estimated useful life which ranges from two to four years. 

Goodwill

Goodwill consists of the excess of the purchase price over the fair value of tangible and identifiable intangible assets acquired in the acquisitions of franchises treated as a business
combination under GAAP. Goodwill and intangible assets deemed to have indefinite lives are not amortized but are subject to annual impairment tests. As required, we perform an
annual impairment test of goodwill as of the first day of the fourth quarter or more frequently if events or circumstances change that would more likely than not reduce the fair value
of a reporting unit below its carrying value. No impairments of goodwill were recorded for the years ended December 31, 2023 and 2022.

Long-Lived Assets

We review our long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recovered. We look primarily
to estimated undiscounted future cash flows in the assessment of whether or not long-lived assets are recoverable. We record an impairment loss when the carrying amount of the
asset is not recoverable and exceeds its fair value. During the year ended December 31, 2023, intangible assets and property and equipment, net related to a closed clinic and asset
groups determined to not be recoverable with a total carrying amount of approximately $3.0 million was written down to $1.2 million. As a result, we recorded a noncash impairment
loss of approximately $1.8 million during the year ended December 31, 2023. During the year ended December 31, 2022, an operating lease ROU asset related to a closed clinic with
a total carrying amount of $0.2 million was written down to their fair value of zero. As a result, we recorded a noncash impairment loss of approximately $0.2 million for the year
ended December 31, 2022.

Stock-Based Compensation

We account for share-based payments by recognizing compensation expense based on the estimated fair value of the awards on the date of grant. We determine the estimated grant-
date fair value of restricted shares using the closing price on the date of the grant and the grant-date fair value of stock options using the Black-Scholes-Merton model. In order to
calculate the fair value of the options, certain assumptions are made regarding the components of the model, including risk-free interest rate, volatility, expected dividend yield and
expected option life. Changes to the assumptions could cause significant adjustments to the valuation. We recognize compensation costs ratably over the period of service using the
straight-line method. Forfeitures are estimated based on historical and forecasted turnover, which is approximately 5%.

Revenue Recognition

We  generate  revenue  through  our  company-owned  and  managed  clinics  and  through  royalties,  franchise  fees,  advertising  fund  contributions,  IT  related  income  and  computer
software fees from our franchisees.

Revenues from Company-Owned or Managed Clinics. We earn revenue from clinics that we own and operate or manage throughout the United States. In those states where we own
and operate the clinic, revenues are recognized when services are performed. We offer a variety of membership and wellness packages which feature discounted pricing as compared
with our single-visit pricing. Amounts collected in advance for membership and wellness packages are recorded as deferred revenue and recognized when the service is performed.
Any unused visits associated with monthly memberships are recognized on a month-to-month basis. We recognize a contract liability (or a deferred revenue liability) related to the
prepaid treatment plans for which we have an ongoing performance obligation. We recognize this contract liability, and recognize revenue, as the patient consumes his or her visits
related to the package and we perform the services. If we determine that it is not subject to unclaimed property laws for the portion of wellness package that we do not expect to be
redeemed (referred to as “breakage”), then we recognize breakage revenue in proportion to the pattern of exercised rights by the patient.

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Royalties  and  Advertising  Fund  Revenue.  We  collect  royalties  from  our  franchisees,  as  stipulated  in  the  franchise  agreement,  equal  to  7%  of  gross  sales  and  a  marketing  and
advertising fee currently equal to 2% of gross sales. Royalties, including franchisee contributions to advertising funds, are calculated as a percentage of clinic sales over the term of
the franchise agreement. The revenue accounting standard provides an exception for the recognition of sales-based royalties promised in exchange for a license (which generally
requires  a  reporting  entity  to  estimate  the  amount  of  variable  consideration  to  which  it  will  be  entitled  in  the  transaction  price).  The  franchise  agreement  royalties,  inclusive  of
advertising fund contributions, represent sales-based royalties that are related entirely to our performance obligation under the franchise agreement and are recognized as franchisee
clinic level sales occur. Royalties and marketing and advertising fees are collected bi-monthly two working days after each sales period has ended.

Franchise Fees. We require the entire non-refundable initial franchise fee to be paid upon execution of a franchise agreement, which typically has an initial term of 10 years. Initial
franchise fees are recognized ratably on a straight-line basis over the term of the franchise agreement. Our services under the franchise agreement include training of franchisees and
staff, site selection, construction/vendor management and ongoing operations support. We provide no financing to franchisees and generally offer no guarantees on their behalf. The
services we provide are highly interrelated with the franchise license and as such are considered to represent a single performance obligation.

Software Fees.  We  collect  a  monthly  fee  from  our  franchisees  for  use  of  our  proprietary  chiropractic  software,  computer  support,  and  internet  services  support.  These  fees  are
recognized ratably on a straight-line basis over the term of the respective franchise agreement.

Regional Developer Fees

We  have  a  regional  developer  program  where  regional  developers  are  granted  an  exclusive  geographical  territory  and  commit  to  a  minimum  development  obligation  within  that
defined territory. Regional developer fees are non-refundable and amortized on a straight-line basis over the term of the regional developer agreement and recognized as a decrease to
franchise and regional developer cost of revenues.

In addition, we pay regional developers fees, which are funded by the initial franchise fees collected from franchisees upon the sale of franchises within their exclusive geographical
territory, and a royalty of 3% of sales generated by franchised clinics in their exclusive geographical territory. Fees related to the sale of franchises within their exclusive geographical
territory are initially deferred as deferred franchise costs and are recognized as an expense in franchise cost of revenues when the respective revenue is recognized, which is generally
over the term of the related franchise agreement. Royalties of 3% of gross sales generated by franchised clinics in their regions are also recognized as franchise cost of revenues as
franchisee clinic level sales occur, which is funded by the 7% royalties we collect from the franchisees in their regions. Certain regional developer agreements result in the regional
developer acquiring the rights to existing royalty streams from clinics already open in the respective territory. In those instances, the revenue associated from the sale of the royalty
stream is recognized over the remaining life of the respective franchise agreements.

Leases

The accounting guidance for leases requires lessees to recognize an ROU asset and a lease liability in the balance sheet for most leases. The lease liability is measured at the present
value of the fixed lease payments over the lease term and the ROU asset is measured at the lease liability amount, adjusted for lease prepayments, lease incentives received and the
lessee’s initial direct costs. Certain leases include one or more renewal options, generally for the same period as the initial term of the lease. The exercise of lease renewal options is
generally at our sole discretion and, as such, we typically determine that exercise of these renewal options is not reasonably certain. As a result, we do not include the renewal option
period in the expected lease term and the associated lease payments are not included in the measurement of the ROU asset and lease liability. When available, we use the rate implicit
in the lease to discount lease payments; however, the rate implicit in the lease is not readily determinable for substantially all of our leases. In such cases, we estimate our incremental
borrowing rate as the interest rate we would pay to borrow an amount equal to the lease payments over a similar term, with similar collateral as in the lease, and in a similar economic
environment. We estimate these rates using available evidence such as rates imposed by third-party lenders in recent financings or observable risk-free interest rate and credit spreads
for commercial debt of a similar duration, with credit spreads correlating to our estimated creditworthiness.

For operating leases that include rent holidays and rent escalation clauses, we recognize lease expense on a straight-line basis over the lease term from the date it takes possession of
the leased property. Pre-opening costs are recorded as incurred in general and administrative expenses. Variable lease payments, such as percentage rentals based on location sales,
periodic adjustments for inflation, reimbursement of real estate taxes, any variable common area maintenance and any other variable

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costs associated with the leased property are expensed as incurred and are also included in general and administrative expenses on the consolidated income statements.

Income Taxes

We recognize deferred tax assets and liabilities for both the expected impact of differences between the financial statement amount and the tax basis of assets and liabilities and for
the expected future tax benefit to be derived from tax losses and tax credit carryforwards.

We record a valuation allowance against deferred tax assets when it is considered more likely than not that all or a portion of our deferred tax assets will not be realized. In making
this determination, we are required to give significant weight to evidence that can be objectively verified. It is generally difficult to conclude that a valuation allowance is not needed
when  there  is  significant  negative  evidence,  such  as  cumulative  losses  in  recent  years.  Forecasts  of  future  taxable  income  are  considered  to  be  less  objective  than  past  results.
Therefore, cumulative losses weigh heavily in the overall assessment.

In addition to considering forecasts of future taxable income, we are also required to evaluate and quantify other possible sources of taxable income in order to assess the realization
of our deferred tax assets, namely the reversal of existing temporary differences, the carry back of losses and credits as allowed under current tax law, and the implementation of tax
planning strategies. Evaluating and quantifying these amounts involves significant judgments. Each source of income must be evaluated based on all positive and negative evidence;
this evaluation involves assumptions about future activity. The actual realization of deferred tax assets may differ from the amounts we have recorded.

Significant judgment is also required in evaluating our uncertain tax positions. We establish accruals for uncertain tax positions when we believe that the full amount of the associated
tax benefit may not be realized. If we prevail in matters for which accruals have been established previously or pay amounts in excess of reserves, there could be an effect on our
income tax provisions in the period in which such determination is made.

We regularly assess the tax risk of our tax return filing positions, and we have identified $1.2 million and $1.3 million in uncertain tax positions as of December 31, 2023 and 2022,
respectively.

Loss Contingencies

Accounting Standards Codification 450, Contingencies (“ASC 450”), governs the disclosure of loss contingencies and accrual of loss contingencies in respect of litigation and other
claims. We record an accrual for a potential loss when it is probable that a loss will occur and the amount of the loss can be reasonably estimated. When the reasonable estimate of the
potential loss is within a range of amounts, the minimum of the range of potential loss is accrued, unless a higher amount within the range is a better estimate than any other amount
within the range. Moreover, even if an accrual is not required, we provide additional disclosure related to litigation and other claims when it is reasonably possible (i.e., more than
remote) that the outcomes of such litigation and other claims include potential material adverse impacts on us. Legal costs to be incurred in connection with a loss contingency are
expensed as such costs are incurred.

Results of Operations

The  following  discussion  and  analysis  of  our  financial  results  encompasses  our  consolidated  results  and  results  of  our  two  business  segments:  Corporate  Clinics  and  Franchise
Operations.

Total Revenues

Components of revenues for the year ended December 31, 2023, as compared to the year ended December 31, 2022, were as follows:

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Year Ended
December 31,

2023

2022

Change from
Prior Year

Percent Change
from Prior Year

Revenues:

Revenues from company-owned or managed clinics
Royalty fees
Franchise fees
Advertising fund revenue
Software fees
Other revenues

Total revenues

$

$

70,718,880 
29,160,831 
2,882,895 
8,321,043 
5,086,562 
1,526,145 
117,696,356 

$

$

59,422,294 
26,190,531 
2,441,325 
7,456,696 
4,290,739 
1,450,725 
101,252,310 

$

$

11,296,586 
2,970,300 
441,570 
864,347 
795,823 
75,420 
16,444,046 

19.0 
11.3 
18.1 
11.6 
18.5 
5.2 

16.2 

%
%
%
%
%
%

%

The reasons for the significant changes in our components of total revenues were as follows:

Consolidated Results

•

Total  revenues  increased  by  $16.4  million,  primarily  due  to  the  continued  expansion  and  revenue  growth  of  our  franchise  base,  continued  same-store  sales  growth  and
expansion of our corporate-owned or managed clinics portfolio.

Corporate Clinics

•

Revenues from company-owned or managed clinics increased, primarily due to the expansion of our corporate-owned or managed clinics portfolio. As of December 31, 2023
and 2022, there were 135 and 126 company-owned or managed clinics in operation, respectively.

Franchise Operations

•

•

•

•

Royalty fees and advertising fund revenue increased due to an increase in the number of franchised clinics in operation during 2023, along with continued sales growth in
existing franchised clinics. As of December 31, 2023 and 2022, there were 800 and 712 franchised clinics in operation, respectively.

Franchise fees revenue increased due to the continued increase in active franchise licenses and the impact of accelerated revenue recognition resulting from the terminated
franchise license agreements, with 21 and 17 franchise license agreements terminated during the years ended December 31, 2023 and 2022, respectively.

Software fees revenue increased due to an increase in our franchised clinic base and the related revenue recognition over the term of the franchise agreement as described
above.

Other revenues primarily consisted of merchant income associated with credit card transactions.

Cost of Revenues

Cost of Revenues

$

10,546,558  $

9,171,063  $

1,375,495 

15.0  %

For the year ended December 31, 2023, as compared with the year ended December 31, 2022, the total cost of revenues increased due to an increase in regional developer royalties
and sales commissions of $1.3 million and an increase in website hosting costs of $0.1 million.

Year Ended December 31,

2023

2022

Change from
Prior Year

Percent Change
from Prior Year

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Selling and Marketing Expenses

Selling and Marketing Expenses

$

16,541,990  $

13,962,709  $

2,579,281 

18.5  %

Year Ended December 31,

2023

2022

Change from
Prior Year

Percent Change
from Prior Year

Selling and marketing expenses increased $2.6 million for the year ended December 31, 2023, as compared to the year ended December 31, 2022, driven by an increase in advertising
fund expenditures from a larger franchise base and increased local marketing expenditures from a larger company-owned or managed clinic base.

Depreciation and Amortization Expenses

Year Ended December 31,

2023

2022

Change from
Prior Year

Percent Change
from Prior Year

Depreciation and Amortization Expenses

$

8,582,203  $

6,646,622  $

1,935,581 

29.1  %

Depreciation  and  amortization  expenses  increased  $1.9  million  for  the  year  ended  December  31,  2023,  as  compared  to  the  year  ended  December  31,  2022,  primarily  due  to
depreciation expenses associated with the expansion of our company-owned or managed clinics portfolio.

General and Administrative Expenses

Year Ended December 31,

2023

2022

Change from
Prior Year

Percent Change
from Prior Year

General and Administrative Expenses

$

81,466,088  $

70,233,447  $

11,232,641 

16.0  %

General  and  administrative  expenses  increased  during  the  year  ended  December  31,  2023  compared  to  the  year  ended  December  31,  2022,  primarily  due  to  the  increases  in  the
following to support continued clinic count and revenue growth in both operating segments: (i) payroll and related expenses of $8.2 million; (ii) general overhead and administrative
expenses  of  $2.7  million;  (iii)  professional  and  advisory  fees  of  $1.0  million  primarily  related  to  the  accounting  restatement;  and  (iv)  software  and  maintenance  expense  of  $0.4
million; offset by a decrease in acquisition related expenses of $1.1 million. As a percentage of revenue, general and administrative expenses were flat at 69% during the year ended
December 31, 2023 and 2022, respectively.

Net Loss on Disposition or Impairment

Year Ended December 31,

2023

2022

Change from
Prior Year

Percent Change
from Prior Year

Net Loss on Disposition or Impairment

$

2,632,604  $

410,215  $

2,222,389 

541.8 %

Net  loss  on  disposition  or  impairment  increased  $2.2  million  for  the  year  ended  December  31,  2023,  as  compared  to  the  year  ended  December  31,  2022,  primarily  due  to  the
impairment charges of long-lived assets resulting from the planned sale or

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determined closure of certain company-owned or managed clinics classified as held for sale and those classified as held and used that were determined to not be recoverable.

(Loss) Income from Operations 

Year Ended December 31,

2023

2022

Change from
Prior Year

Percent Change
from Prior Year

(Loss) Income from Operations

$

(2,073,087) $

828,254  $

(2,901,341)

(350.3)%

Consolidated Results

Consolidated  income  from  operations  decreased  by  $2.9  million  for  the  year  ended  December  31,  2023  compared  to  the  year  ended  December  31,  2022,  primarily  due  to  the
impairment charges in the corporate clinics and increases in expenses from unallocated corporate segments discussed below.

Corporate Clinics

Our  corporate  clinics  segment  had  loss  from  operations  of  $2.5  million  for  the  year  ended  December  31,  2023,  a  decrease  in  income  of  $2.6  million  compared  to  income  from
operations of $0.1 million for the year ended December 31, 2022. This decrease was primarily due to:

•

A  $13.9  million  increase  in  operating  expenses  primarily  due  to  the  increases  in  the  following:  (i)  payroll-related  expenses  of  $5.6  million  due  to  a  higher  head  count  to
support  the  expansion  of  our  corporate  clinic  portfolio  and  general  wage  increases  to  remain  competitive  in  the  current  labor  market;  (ii)  depreciation  and  amortization
expense of $1.9 million primarily associated with the expansion of our company-owned or managed clinics portfolio; (iii) selling and marketing expenses due to increased
local marketing expenditures by the company-owned or managed clinics of $1.9 million; (iv) general overhead and administrative expenses to support the expansion of our
corporate clinic portfolio of $2.3 million; and (v) an increase in impairment loss of $2.2 million; partially offset by

•

An increase in revenues of $11.3 million from company-owned or managed clinics primarily due to the expansion of our corporate-owned or managed clinics portfolio.

Franchise Operations

Our  franchise  operations  segment  had  income  from  operations  of  $20.3  million  for  the  year  ended  December  31,  2023,  an  increase  of  $3.0  million,  compared  to  income  from
operations of $17.3 million for the year ended December 31, 2022. This increase was primarily due to:

•

•

An increase of $5.2 million in total revenues due to an increase in the number of franchised clinics in operation, along with continued sales growth in existing franchised
clinics; partially offset by

An increase of $1.4 million in cost of revenues, primarily due to an increase in regional developer royalties and website hosting costs. An increase of $0.8 million in operating
expenses, primarily due to an increase in (i) selling and marketing expenses resulting from a larger franchise base of $0.8 million, (ii) payroll-related expenses of $1.0 million,
and (iii) travel costs of $0.1 million; offset by a reduction in acquisition related expenses of $1.1 million.

Unallocated Corporate

Unallocated corporate expenses for the year ended December 31, 2023 increased by $3.3 million compared to the prior year period, primarily due an increase in (i) payroll related
expenses of $1.6 million, (ii) professional and advisory fees of $1.0 million primarily related to the accounting restatement, and (iii) general overhead and administrative expenses of
$0.7 million primarily related to insurance and software and maintenance expenses.

Income Tax Expense

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Year Ended December 31,
2022
2023

Change from
Prior Year

Percent Change
from Prior Year

Income tax expense

$

11,390,953  $

68,448  $

11,322,505 

16,541.8 %

For the years ended December 31, 2023 and 2022, the effective tax rates were 695.1% and 9.8%, respectively. The fluctuation in the effective rate was primarily attributable to state
taxes,  including  the  change  in  rates,  stock-based  compensation  and  changes  in  valuation  allowance  during  the  year  ended  December  31,  2023,  as  compared  to  the  year  ended
December 31, 2022. Please see Note 9, “Income Taxes” in the Notes to consolidated financial statements included in Item 8 of this Form 10-K for further discussion.

Non-GAAP Financial Measures

The table below reconciles net (loss) income to Adjusted EBITDA for the years ended December 31, 2023 and 2022.

Non-GAAP Financial Data:
Net (loss) income
Net interest
Depreciation and amortization expense
Income tax expense

EBITDA

Stock compensation expense
Acquisition related expenses
Net loss on disposition or impairment
Costs related to restatement filings
Restructuring Costs
Other income related to the ERC

Adjusted EBITDA

Year Ended December 31,

2023

2022

$

$

(9,752,197)
67,461 
8,582,203 
11,390,953 
10,288,420 
1,737,682 
873,214 
2,632,604 
380,221 
72,880 
(3,779,304)
12,205,717

$

626,705 
133,101 
6,646,622 
68,448 
7,474,876 
1,273,989 
2,356,049 
410,215 
— 
— 
— 

$

11,515,129

Adjusted EBITDA consists of net (loss) income before interest, income taxes, depreciation and amortization, acquisition related expenses (which includes contract termination costs
associated with reacquired regional developer rights), stock-based compensation expense, bargain purchase gain, (gain) loss on disposition or impairment, costs related to restatement
filings, restructuring costs, and other income related to the ERC. The costs related to restatement filings of $0.4 million were incurred as of September 30, 2023 but were not included
in the Q3 2023 Form 10-Q as a cost excluded from Adjusted EBITDA for the three and nine months ended September 30, 2023. However, as these costs are non-recurring, we have
identified them as an adjustment to EBITDA for the years ended December 31, 2023 and 2022. We have provided Adjusted EBITDA, a non-GAAP measure of financial performance
because it is commonly used for comparing companies in our industry. You should not consider Adjusted EBITDA as a substitute for operating profit as an indicator of our operating
performance or as an alternative to cash flows from operating activities as a measure of liquidity. We may calculate Adjusted EBITDA differently from other companies.

We  believe  that  the  use  of Adjusted  EBITDA  provides  an  additional  tool  for  investors  to  use  in  evaluating  ongoing  operating  results  and  trends  and  in  comparing  our  financial
measures with other outpatient medical clinics, which may present similar non-GAAP financial measures to investors. In addition, you should be aware when evaluating Adjusted
EBITDA, in the future we may incur expenses similar to those excluded when calculating these measures. Our presentation of these measures should not be construed as an inference
that  our  future  results  will  be  unaffected  by  unusual  or  non-recurring  items.  Our  computation  of Adjusted  EBITDA  may  not  be  comparable  to  other  similarly  titled  measures
computed by other companies, because all companies do not calculate Adjusted EBITDA in the same manner.

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Our  management  does  not  consider Adjusted  EBITDA  in  isolation  or  as  an  alternative  to  financial  measures  determined  in  accordance  with  GAAP.  The  principal  limitation  of
Adjusted EBITDA is that it excludes significant expenses and income that are required by GAAP to be recorded in our financial statements. Some of these limitations include the
following:

•. Adjusted EBITDA does not reflect our cash expenditures, or future requirements, for capital expenditures or contractual commitments;

•. Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs;

•. Adjusted EBITDA does not reflect the interest expense, or the cash requirements necessary to service interest or principal payments, on our debts;

•. Although depreciation and amortization are non-cash charges, the assets being depreciated and amortized will often have to be replaced in the future, and Adjusted EBITDA

does not reflect any cash requirements for such replacements;

•. Adjusted EBITDA does not reflect the bargain purchase gain, which represents the excess of the fair value of net assets acquired over the purchase consideration; and

•. Adjusted EBITDA does not reflect the (gain) loss on disposition or impairment, which represents the impairment of assets as of the reporting date. We do not consider this to

be indicative of our ongoing operations.

Because  of  these  limitations, Adjusted  EBITDA  should  not  be  considered  in  isolation  or  as  a  substitute  for  performance  measures  calculated  in  accordance  with  GAAP.  We
compensate  for  these  limitations  by  relying  primarily  on  our  GAAP  results  and  using Adjusted  EBITDA  only  supplementally.  You  should  review  the  reconciliation  of  net  (loss)
income to Adjusted EBITDA above and not rely on any single financial measure to evaluate our business.

Liquidity and Capital Resources

Sources of Liquidity

As  of  December  31,  2023,  we  had  cash  and  short-term  bank  deposits  of  $18.2  million.  We  generated  $14.7  million  of  cash  flow  from  operating  activities  in  the  year  ended
December 31, 2023. While unfavorable global economic or political conditions create potential liquidity risks, as discussed further below, we believe that our existing cash and cash
equivalents, our anticipated cash flows from operations and amounts available under our line of credit will be sufficient to fund our anticipated operating and investment needs for at
least the next 12 months.

While the interruptions, delays and/or cost increases resulting from political instability and geopolitical tensions, economic weakness, inflationary pressures, increase in interest rates
and other factors have created uncertainty as to general economic conditions for 2024, as of the date of this Form 10-K, we believe we have adequate capital resources and sufficient
access to external financing sources to satisfy our current and reasonably anticipated requirements for funds to conduct our operations and meet other needs in the ordinary course of
our  business.  For  2024,  we  expect  to  use  or  redeploy  our  cash  resources  to  support  our  business  within  the  context  of  prevailing  market  conditions,  which,  given  the  ongoing
uncertainties  described  above,  could  rapidly  and  materially  deteriorate  or  otherwise  change.  Our  long-term  capital  requirements,  primarily  for  acquisitions  and  other  corporate
initiatives, could be dependent on our ability to access additional funds through the debt and/or equity markets. If the equity and credit markets deteriorate, including as a result of
economic weakness, political unrest or war, or any other reason, it may make any necessary equity or debt financing more difficult to obtain in a timely manner and on favorable
terms,  if  at  all,  and  if  obtained,  it  may  be  more  costly  or  more  dilutive.  From  time  to  time,  we  consider  and  evaluate  transactions  related  to  our  portfolio  and  capital  structure,
including debt financings, equity issuances, purchases and sales of assets, and other transactions. Given the ongoing uncertainties described above, the levels of our cash flows from
operations for 2024 may be impacted. There can be no assurance that we will be able to generate sufficient cash flows or obtain the capital necessary to meet our short and long-term
capital requirements.

Analysis of Cash Flows

Net cash provided by operating activities was $14.7 million for the year ended December 31, 2023, compared to net cash provided by operating activities of $8.2 million for the year
ended December 31, 2022. The increase was primarily attributable to the increased net income, net of non-cash charges, in the year ended December 31, 2023 of $13.9 million versus
$8.4 million in the prior year period and the changes in operating assets and liabilities of $0.8 million in the year ended December 31, 2023 versus $(0.2) million in the prior year
period. The increase in operating assets and liabilities for the year ended December 31,

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2023 is primarily attributable to (i) an increase in accrued expenses of $0.8 million, mainly driven by accruals relating to the restatement and ERC consultants, (ii) an increase in
payroll liabilities of $1.5 million, mostly due to the short-term incentive compensation accrual in the current year (without the comparable accrual as of December 31, 2022) and
payroll cycle timing, (iii) an increase in deferred franchise cost of $0.4 million related to the commissions paid for the sale of franchise licenses during the year and (iv) an increase in
deferred revenue of $0.3 million related to the amounts collected for the sale of franchise license and membership and wellness packages sold during the year (which are recorded as
deferred revenue until the service is performed). These increases in operating assets and liabilities were partially offset by the decreases in (i) upfront regional developer fees of $0.6
million, (ii) accounts payable of $1.4 million due to the general increase in operating expenses and timing of payments, and (iii) prepaid expenses and other current assets of $0.3
million, mainly driven by the general increase in operating expenses.

Cash provided by operating activities is subject to variability period over period as a result of the timing of collections and payments related to accounts receivable, accrued expenses,
and other operating assets and liabilities. Royalties and other fees are collected from our franchisees semi-monthly, two working days after each sales period has ended.

Net cash used in investing activities was $6.2 million and $17.9 million during the years ended December 31, 2023 and 2022, respectively. For the year ended December 31, 2023,
this included clinic acquisitions for $1.2 million and purchases of property and equipment for $5.0 million. For the year ended December 31, 2022, this included clinic acquisitions for
$12.1 million, purchases of property and equipment for $5.9 million.

Net cash provided by financing activities was $0.2 million and $0.3 million during the years ended December 31, 2023 and 2022, respectively. For the year ended December 31,
2023, this included proceeds from the exercise of stock options of $0.2 million. For the year ended December 31, 2022, this included proceeds from the exercise of stock options of
$0.4 million.

The following table summarizes our material contractual obligations at December 31, 2023 and the effect that such obligations are expected to have on our liquidity and cash flows in
future periods:

Material Contractual Cash Requirements

Operating leases
Debt under the

Credit Agreement

$

$

Total
16,694,145 

2,000,000 

2024
4,424,754 

Payments Due by Fiscal Year
2026
2,753,979 

2025
4,052,720 

2027
2,026,045 

2028
1,202,912 

Thereafter

2,233,735 

— 

— 

— 

2,000,000 

— 

— 

Recent Accounting Pronouncements

Please see Note 1, “Nature of Operations and Summary of Significant Accounting Policies” in the Notes to consolidated financial statements included in Item 8 of this Form 10-K for
information regarding recently issued accounting pronouncements that may impact our financial statements.

Off-Balance Sheet Arrangements

During  the  year  ended  December  31,  2023,  we  did  not  have  any  relationships  with  unconsolidated  organizations  or  financial  partnerships,  such  as  structured  finance  or  special
purpose entities that were established for the purpose of facilitating off-balance sheet arrangements.

ITEM 7A.    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Financial instruments held by us as of December 31, 2023 include cash and cash equivalents and short-term borrowings. A portion of our cash is affected by short-term interest rates,
which are currently low. Given the low interest income generated from our cash, any reduction in interest rates would not have a material impact on our interest income.

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Table of Contents

Borrowings under the Credit Agreement bear interest at a rate equal to an applicable margin plus a variable rate. As such, the Revolver exposes us to market risk for changes in
interest rates. Given our short-term debt position as of December 31, 2023, the effect of a 10-basis point change in interest rates would not have a material impact on our variable
interest expense.

ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

The Joint Corp.

Report of Independent Registered Public Accounting Firm (BDO USA, P.C.; Phoenix, Arizona; PCAOB ID #243)
Consolidated Balance Sheets as of December 31, 2023 and 2022
Consolidated Income Statements for the Years Ended December 31, 2023 and 2022
Consolidated Statements of Stockholders’ Equity for the Years Ended December 31, 2023 and 2022
Consolidated Statements of Cash Flows for the Years Ended December 31, 2023 and 2022
Notes to Consolidated Financial Statements

41

Page

42
44
46
47
48
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Shareholders and Board of Directors
The Joint Corp.
Scottsdale, Arizona

Opinion on the Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm

We  have  audited  the  accompanying  consolidated  balance  sheets  of  The  Joint  Corp.  (the  “Company”)  as  of  December  31,  2023  and  2022,  the  related  consolidated  statements  of
income, changes in stockholders’ equity, and cash flows for the years then ended, and the related notes (collectively referred to as the “consolidated financial statements”). In our
opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company at  December 31, 2023 and 2022, and the results of its
operations and its cash flows for the years then ended, in conformity with accounting principles generally accepted in the United States of America.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company Accounting  Oversight  Board  (United  States)  (“PCAOB”),  the  Company's  internal  control  over
financial reporting as of December 31, 2023, based on criteria established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations
of the Treadway Commission (“COSO”) and our report dated March 7, 2024 expressed an unqualified opinion thereon.

Basis for Opinion

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s consolidated financial
statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with the
U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether
the consolidated financial statements are free of material misstatement, whether due to error or fraud.

Our audits included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing
procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements.
Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated
financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matter

The  critical  audit  matter  communicated  below  is  a  matter  arising  from  the  current  period  audit  of  the  consolidated  financial  statements  that  was  communicated  or  required  to  be
communicated  to  the  audit  committee  and  that:  (1)  relate  to  accounts  or  disclosures  that  are  material  to  the  consolidated  financial  statements  and  (2)  involved  our  especially
challenging, subjective, or complex judgments. The communication of critical audit matter does not alter in any way our opinion on the consolidated financial statements, taken as a
whole, and we are not, by communicating the critical audit matter below, providing separate opinions on the critical audit matter or on the accounts or disclosures to which it relates.

Revenue growth rate utilized in the determination of the fair value of reacquired franchise rights and customer relationships for certain acquisitions

As described in Note 3 of the consolidated financial statements, the Company repurchased certain operating franchised clinics for a net purchase consideration of approximately $1.2
million in May 2023. The acquisitions were treated as an asset purchase. As a result of the acquisitions, management was required to determine the estimated fair values of assets
acquired and liabilities assumed, including certain identifiable intangible assets. Management utilized third-party valuation specialists to assist in the preparation of the valuation of
certain identifiable intangible assets. Management exercised judgment to develop and select revenue growth rates in the measurement of the fair values of the reacquired franchise
rights and customer relationships.

We identified the revenue growth rates utilized in the determination of the fair values of the reacquired franchise rights and customer relationships for certain acquisitions as a critical
audit  matter.  The  principal  considerations  for  our  determination  included  the  subjectivity  and  judgment  required  to  determine  the  revenue  growth  rates  used  in  the  fair  value
measurement of reacquired franchise rights and customer relationships for certain acquisitions. Auditing these revenue growth rates involved especially subjective auditor judgment
due to the nature and extent of audit effort required.

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Table of Contents

The primary procedures we performed to address this critical audit matter included:

•

Evaluating the reasonableness of the revenue growth rates by i) comparing to the historical performance using the audited prior year revenue, (ii) assessing the revenue growth
rates against industry metrics, and (iii) comparing the actual post-acquisition net revenue to the forecast revenue.

/s/ BDO USA, P.C.

We have served as the Company’s auditor since 2021.
Phoenix, Arizona

March 7, 2024

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Table of Contents

THE JOINT CORP.
CONSOLIDATED BALANCE SHEETS

December 31,
2023

December 31,
2022

ASSETS

Current assets:

Cash and cash equivalents
Restricted cash
Accounts receivable
Deferred franchise and regional development costs, current portion
Prepaid expenses and other current assets
Assets held for sale

Total current assets

Property and equipment, net
Operating lease right-of-use asset
Deferred franchise and regional development costs, net of current portion
Intangible assets, net
Goodwill
Deferred tax assets ($1.1 million and $1.0 million attributable to VIEs as of December 31, 2023 and 2022)
Deposits and other assets

Total assets

Current liabilities:

LIABILITIES AND STOCKHOLDERS' EQUITY

Accounts payable
Accrued expenses
Co-op funds liability
Payroll liabilities ($0.7 million and $0.6 million attributable to VIEs as of December 31, 2023 and 2022)
Operating lease liability, current portion
Finance lease liability, current portion
Deferred franchise fee revenue, current portion
Deferred revenue from company clinics ($1.6 million and $4.7 million attributable to VIEs as of December 31, 2023 and 2022)
Upfront regional developer fees, current portion
Other current liabilities
Liabilities to be disposed of ($3.6 million attributable to VIEs as of December 31, 2023)

Total current liabilities

Operating lease liability, net of current portion
Finance lease liability, net of current portion
Debt under the Credit Agreement
Deferred franchise fee revenue, net of current portion
Upfront regional developer fees, net of current portion
Other liabilities

Total liabilities

$

$

$

18,153,609  $
1,060,683 
3,718,924 
1,047,430 
2,439,837 
17,915,055 
44,335,538 
11,044,317 
12,413,221 
5,203,936 
5,020,926 
7,352,879 
1,031,648 
748,394 
87,150,859  $

1,625,088  $
1,963,009 
1,060,683 
3,485,744 
3,756,328 
25,491 
2,516,554 
4,463,747 
362,326 
483,249 
13,831,863 
33,574,082 
10,914,997 
38,016 
2,000,000 
13,597,325 
1,019,316 
1,235,241 
62,378,977 

9,745,066 
805,351 
3,911,272 
1,054,060 
2,098,359 
— 
17,614,108 
17,475,152 
20,587,199 
5,707,678 
10,928,295 
8,493,407 
11,928,152 
756,386 
93,490,377 

2,966,589 
1,069,610 
805,351 
2,030,510 
5,295,830 
24,433 
2,468,601 
7,471,549 
487,250 
597,294 
— 
23,217,017 
18,672,719 
63,507 
2,000,000 
14,161,134 
1,500,278 
1,287,879 
60,902,534 

Commitments and contingencies (note 10)
Stockholders' equity:
Series A preferred stock, $0.001 par value; 50,000 shares authorized, 0 issued and outstanding, as of December 31, 2023 and 2022
Common stock, $0.001 par value; 20,000,000 shares authorized, 14,783,757 shares issued and 14,751,633 shares outstanding as of
December 31, 2023 and 14,560,353 shares issued and 14,528,487 outstanding as of December 31, 2022
Additional paid-in capital
Treasury stock 32,124 shares as of December 31, 2023 and 31,866 shares as of December 31, 2022, at cost
Accumulated deficit

— 

— 

14,783 
47,498,151 
(860,475)
(21,905,577)

14,560 
45,558,305 
(856,642)
(12,153,380)

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Table of Contents

Total The Joint Corp. stockholders' equity

Non-controlling Interest
Total equity

Total liabilities and stockholders' equity

24,746,882 
25,000 
24,771,882 
87,150,859  $

32,562,843 
25,000 
32,587,843 
93,490,377 

$

See notes to consolidated financial statements.

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Table of Contents

Revenues:

Revenues from company-owned or managed clinics
Royalty fees
Franchise fees
Advertising fund revenue
Software fees
Other revenues

Total revenues

Cost of revenues:

Franchise and regional developer cost of revenues
IT cost of revenues

Total cost of revenues

Selling and marketing expenses
Depreciation and amortization
General and administrative expenses

Total selling, general and administrative expenses

Net loss on disposition or impairment
(Loss) income from operations
Other income (expense), net
Income before income tax expense
Income tax expense

Net (loss) income

(Loss) earnings per share:
Basic (loss) earnings per share
Diluted (loss) earnings per share

Basic weighted average shares
Diluted weighted average shares

THE JOINT CORP.
CONSOLIDATED INCOME STATEMENTS

See notes to consolidated financial statements.

46

$

$

$
$

Year Ended December 31,
2022
2023

70,718,880  $
29,160,831 
2,882,895 
8,321,043 
5,086,562 
1,526,145 
117,696,356 

9,063,375 
1,483,183 
10,546,558 
16,541,990 
8,582,203 
81,466,088 
106,590,281 
2,632,604 
(2,073,087)
3,711,843 
1,638,756 
11,390,953 
(9,752,197) $

59,422,294 
26,190,531 
2,441,325 
7,456,696 
4,290,739 
1,450,725 
101,252,310 

7,803,404 
1,367,659 
9,171,063 
13,962,709 
6,646,622 
70,233,447 
90,842,778 
410,215 
828,254 
(133,101)
695,153 
68,448 
626,705 

(0.66) $
(0.65) $

0.04 
0.04 

14,688,115 
14,935,217 

14,488,314 
14,868,093 

Table of Contents

Balances, December 31, 2021
Stock-based compensation expense
Issuance of restricted stock
Exercise of stock options
Purchases of treasury stock under
employee stock plans
Net income
Balances, December 31, 2022
Stock-based compensation expense
Issuance of restricted stock
Exercise of stock options
Purchases of treasury stock under
employee stock plans
Net Loss

THE JOINT CORP.
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY

Common Stock

Treasury Stock

Additional
Paid In
Capital

Shares
Amount
14,451,355  $ 14,450  $ 43,900,157 
1,273,989 
(66)
384,225 

— 
65,618 
43,380 

— 
66 
44 

Accumulated
Deficit

Amount

Shares
31,643  $ (850,838) $ (12,780,085) $
— 
— 
— 

— 
— 
— 

— 
— 
— 

— 
— 
14,560,353 

— 
— 
14,560 

197,781 
25,623 

198 
25 

— 
— 
45,558,305 
1,737,682 
(198)
202,362 

223 
— 
31,866 

(5,804)
— 
(856,642)

— 
626,705 
(12,153,380)

258 

(3,833)

(9,752,197)

Total The Joint
Corp.
stockholder's
equity
30,283,684  $
1,273,989 
— 
384,269 

(5,804)
626,705 
32,562,843 
1,737,682 
— 
202,387 

Non-
controlling
Interest

Total

25,000  $ 30,308,684 
1,273,989 
— 
384,269 

— 
— 
— 

— 
— 
25,000 
— 
— 
— 

(5,804)
626,705 
32,587,843 
1,737,682 
— 
202,387 

(3,833)
(9,752,197)
24,746,882  $

— 
— 

(3,833)
(9,752,197)
25,000  $ 24,771,882 

Balances, Balances, December 31, 2023

14,783,757  $ 14,783  $ 47,498,151 

32,124  $ (860,475) $ (21,905,577) $

See notes to consolidated financial statements.

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Table of Contents

THE JOINT CORP.
CONSOLIDATED STATEMENTS OF CASH FLOWS

Cash flows from operating activities:
Net (loss) income
Adjustments to reconcile net (loss) income to net cash provided by operating activities:
Depreciation and amortization
Net loss on disposition or impairment (non-cash portion)
Net franchise fees recognized upon termination of franchise agreements
Deferred income taxes
Stock based compensation expense
Changes in operating assets and liabilities:

Accounts receivable
Prepaid expenses and other current assets
Deferred franchise costs
Deposits and other assets
Accounts payable
Accrued expenses
Payroll liabilities
Upfront regional developer fees
Deferred revenue
Other liabilities

Net cash provided by operating activities

Cash flows from investing activities:

Acquisition of AZ clinics
Acquisition of NC clinics
Acquisition of CA clinics
Proceeds from sale of clinics
Purchase of property and equipment

Net cash used in investing activities

Cash flows from financing activities:

Payments of finance lease obligation
Purchases of treasury stock under employee stock plans
Proceeds from exercise of stock options

Net cash provided by financing activities

Increase (decrease) in cash
Cash, cash equivalents and restricted cash, beginning of period

Cash, cash equivalents and restricted cash, end of period

Reconciliation of cash, cash equivalents and restricted cash:
Cash and cash equivalents
Restricted cash

48

Year Ended December 31,
2022
2023

$

(9,752,197) $

626,705 

8,582,203 
2,632,604 
(217,827)
10,896,504 
1,737,682 

192,348 
(341,478)
355,952 
1,492 
(1,381,836)
793,679 
1,455,234 
(598,778)
301,095 
20,912 
14,677,589 

— 
— 
(1,188,765)
— 
(4,999,070)
(6,187,835)

(24,432)
(3,833)
202,386 
174,121 

8,663,875 
10,550,417 
19,214,292  $

6,646,622 
410,215 
(68,537)
(441,353)
1,273,989 

(154,672)
183,406 
(351,151)
(189,184)
818,265 
(1,170,070)
(1,875,807)
(1,288,134)
2,889,139 
900,151 
8,209,584 

(6,966,923)
(3,289,312)
(1,850,000)
105,200 
(5,899,080)
(17,900,115)

(49,855)
(5,804)
384,269 
328,610 

(9,361,921)
19,912,338 
10,550,417 

December 31, 2023

December 31, 2022

18,153,609  $
1,060,683 
19,214,292  $

9,745,066 
805,351 
10,550,417 

$

$

$

Table of Contents

Supplemental cash flow disclosures:

The following table represents supplemental cash flow disclosures and non-cash investing and financing activities:

Net cash paid (refunded) for:

Interest
Income taxes

Non-cash investing and financing activity:

Unpaid purchases of property and equipment
Non-cash investment in acquisition of franchised clinics

Year Ended December 31,
2022
2023

$
$

$
$

173,062  $
569,765  $

140,055  $
28,997  $

71,255 
(369,481)

576,725 
115,372 

See notes to consolidated financial statements.

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Table of Contents

THE JOINT CORP.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1:     Nature of Operations and Summary of Significant Accounting Policies

Basis of Presentation

These  financial  statements  represent  the  consolidated  financial  statements  of  The  Joint  Corp.  (“The  Joint”),  which  includes  its  variable  interest  entities  (“VIEs”),  and  its  wholly
owned subsidiary, The Joint Corporate Unit No. 1, LLC (collectively, the “Company”). The preparation of financial statements in conformity with accounting principles generally
accepted in the United States of America (“GAAP”) requires management to make estimates and assumptions that affect the amount of assets, liabilities, revenue, costs, expenses,
other (expenses) income, and income taxes that are reported in the consolidated financial statements and accompanying disclosures. These estimates are based on management’s best
knowledge of current events, historical experience, actions that the Company may undertake in the future and on various other assumptions that are believed to be reasonable under
the circumstances. As a result, actual results may be different from these estimates. For a discussion of significant estimates and judgments made in recognizing revenue, accounting
for leases, and accounting for income taxes, see Note 2, "Revenue Disclosures," Note 9, "Income Taxes," and Note 10, "Commitments and Contingencies."

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of The Joint and its wholly owned subsidiary, The Joint Corporate Unit No. 1, LLC, which was dormant for
all periods presented. The Company consolidates VIEs in which the Company is the primary beneficiary in accordance with Accounting Standards Codification 810, Consolidations
(“ASC 810”). Non-controlling interests represent third-party equity ownership interests in VIEs. All significant inter-affiliate accounts and transactions between The Joint and its
VIEs have been eliminated in consolidation.

Comprehensive (Loss) Income

Net (loss) income and comprehensive (loss) income are the same for the years ended December 31, 2023 and 2022.

Nature of Operations

The  Joint  Corp.,  a  Delaware  corporation,  was  formed  on  March  10,  2010  for  the  principal  purpose  of  franchising,  developing,  selling  regional  developer  rights,  supporting  the
operations  of  franchised  chiropractic  clinics,  and  operating  and  managing  corporate  chiropractic  clinics  at  locations  throughout  the  United  States  of America.  The  franchising  of
chiropractic clinics is regulated by the Federal Trade Commission and various state authorities.

The following table summarizes the number of clinics in operation under franchise agreements and as company-owned or managed for the years ended December 31, 2023 and 2022:

Franchised clinics:

Clinics open at beginning of period

Opened during the period
Acquired during the period
Sold during the period
Closed during the period

Clinics in operation at the end of the period

Year Ended December 31,
2022
2023

712 
104 
— 
(3)
(13)
800 

610 
121 
2 
(16)
(5)
712 

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Company-owned or managed clinics:
Clinics open at beginning of period

Opened during the period
Acquired during the period
Sold during the period
Closed during the period

Clinics in operation at the end of the period

Total clinics in operation at the end of the period

Clinic licenses sold but not yet developed
Executed letters of intent for future clinic licenses

Variable Interest Entities

Year Ended December 31,
2022
2023

126 
10 
3 
— 
(4)
135 

935 

132 
40 

96 
16 
16 
(2)
— 
126 

838 

197 
38 

Certain states prohibit the “corporate practice of chiropractic,” which restricts business corporations from practicing chiropractic care by exercising control over clinical decisions by
chiropractic doctors. In states which prohibit the corporate practice of chiropractic, the Company typically enters into long-term management services agreements ("MSAs") with
professional corporations (“PCs”) that are owned by licensed chiropractic doctors, which, in turn, employ or contract with doctors who provide professional chiropractic care in its
clinics. Under these management agreements with PCs, the Company provides, on an exclusive basis, all non-clinical services of the chiropractic practice. The Company has entered
into such management agreements with three PCs, including one in Kansas, in connection with the opening of company-managed clinics in August 2022. An entity deemed to be the
primary beneficiary of a VIE is required to consolidate the VIE in its financial statements. An entity is deemed to be the primary beneficiary of a VIE if it has both of the following
characteristics: (a) the power to direct the activities of a VIE that most significantly impact the VIE's economic performance and (b) the obligation to absorb the majority of losses of
the VIE or the right to receive the majority of benefits from the VIE. In accordance with relevant accounting guidance, these PCs were determined to be VIEs. Such PCs are VIEs, as
fees paid by the PCs to the Company as its management service provider are considered variable interests because the fees do not meet all the following criteria: 1) The fees are
compensation for services provided and are commensurate with the level of effort required to provide those services; 2) The decision maker or service provider does not hold other
interests in the VIE that individually, or in the aggregate, would absorb more than an insignificant amount of the VIE’s expected losses or receive more than an insignificant amount
of  the  VIE’s  expected  residual  returns;  3)  The  service  arrangement  includes  only  terms,  conditions,  or  amounts  that  are  customarily  present  in  arrangements  for  similar  services
negotiated at arm’s length. Additionally, the Company has determined that it has the ability to direct the activities that most significantly impact the performance of these PCs and
have  an  obligation  to  absorb  losses  or  receive  benefits  which  could  potentially  be  significant  to  the  PCs. Accordingly,  the  PCs  are  VIEs  for  which  the  Company  is  the  primary
beneficiary and are consolidated by the Company.

The revenues of VIEs represent the revenues of Company-managed clinics in states that prohibit the corporate practice of chiropractic. The Company's involvement with VIEs affects
its financial performance and cash flows primarily through amounts recorded in Revenues from company-owned or managed clinics and General and administrative expenses, which
are  principally  comprised  of  payroll  and  related  expenses,  merchant  card  fees  and  insurance  expense.  The  management  fees/income  provided  by  the  MSAs  are  considered
intercompany transactions and therefore eliminated upon consolidation of VIEs.

The VIEs’ total revenue was $41.5 million and $34.8 million for the years ended December 31, 2023 and 2022, respectively. The VIEs' general and administrative expenses,
excluding the consolidated intercompany management fee, were $18.4 million and $15.7 million for the years ended December 31, 2023 and 2022, respectively.

The VIEs’ deferred revenue liability balance for amounts collected in advance for membership and wellness packages was $1.6 million and $4.7 million as of December 31, 2023 and
December 31, 2022, respectively. The VIEs’ payroll liability balance as of December 31, 2023 and December 31, 2022 was $ 0.7 million and $0.6 million, respectively. The VIEs'
deferred  tax  assets  balance  as  of  December  31,  2023  and  December  31,  2022  was  $1.1  million  and  $1.0  million,  respectively.  The  VIEs'  liabilities  to  be  disposed  of  as  of
December 31, 2023 was $3.6 million. The carrying amount of the other VIEs’ assets and liabilities was immaterial as of December 31, 2023 and December 31, 2022, except for those
previously listed.

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Cash and Cash Equivalents

The  Company  considers  all  highly  liquid  instruments  purchased  with  an  original  maturity  of  three  months  or  less  to  be  cash  equivalents.  The  Company  continually  monitors  its
positions with, and credit quality of, the financial institutions with which it invests. As of the balance sheet date and periodically throughout the period, the Company has maintained
balances in various operating accounts in excess of federally insured limits. The Company has invested substantially all its cash in short-term bank deposits.  The  Company  had no
cash equivalents as of December 31, 2023 and 2022.

Restricted Cash

Restricted cash relates to cash that franchisees and company-owned or managed clinics contribute to the Company’s National Marketing Fund and cash that franchisees provide to
various  voluntary  regional  Co-Op  Marketing  Funds.  Cash  contributed  by  franchisees  to  the  National  Marketing  Fund  is  to  be  used  in  accordance  with  the  Company’s  Franchise
Disclosure Document with a focus on regional and national marketing and advertising. While such cash balance is not legally segregated and restricted as to withdrawal or usage, the
Company's accounting policy is to classify these funds as restricted cash.

Accounts Receivable

Accounts  receivable  primarily  represent  amounts  due  from  franchisees  for  royalty  and  software  fees.  The  Company  records  an  allowance  for  credit  losses  as  a  reduction  to  its
accounts receivables for amounts that the Company does not expect to recover. An allowance for credit losses is determined through assessments of collectability based on historical
trends,  the  financial  condition  of  the  Company’s  franchisees,  including  any  known  or  anticipated  bankruptcies,  and  an  evaluation  of  current  economic  conditions,  as  well  as  the
Company’s expectations of conditions in the future. Actual losses ultimately could differ materially in the near term from the amounts estimated in determining the allowance.  As of
December 31, 2023, and 2022, the Company had no allowance for credit losses on accounts receivable.

Deferred Franchise Costs and Regional Development Costs

Deferred franchise and regional development costs represent commissions that are direct and incremental to the Company and are paid in conjunction with the sale of a franchise
license or regional development rights. These costs are recognized as an expense, in franchise and regional development cost of revenues when the respective revenue is recognized,
which is generally over the term of the related franchise or regional developer agreement.

Property and Equipment

Property and equipment are stated at cost or for property acquired as part of franchise acquisitions at fair value at the date of closing. Depreciation is computed using the straight-line
method over estimated useful lives, which is generally three to ten years. Leasehold improvements are amortized using the straight-line method over the shorter of the lease term or
the estimated useful life of the assets. Maintenance and repairs are charged to expense as incurred; major renewals and improvements are capitalized. When items of property or
equipment are sold or retired, the related cost and accumulated depreciation are removed from the accounts and any gain or loss is included in income.

Capitalized Software

The  Company  capitalizes  certain  software  development  costs,  including  costs  to  implement  cloud  computing  arrangements  that  is  a  service  contract.  These  capitalized  costs  are
primarily  related  to  software  used  by  clinics  for  operations  and  by  the  Company  for  the  management  of  operations.  Costs  incurred  in  the  preliminary  stages  of  development  are
expensed  as  incurred.  Once  an  application  has  reached  the  development  stage,  internal  and  external  costs,  if  direct,  are  capitalized  as  assets  in  progress  until  the  software  is
substantially complete and ready for its intended use. Capitalization ceases upon completion of all substantial testing. The Company also capitalizes costs related to specific upgrades
and  enhancements  when  it  is  probable  the  expenditures  will  result  in  additional  functionality.  Internally  developed  software  is  recorded  as  part  of  property  and  equipment.
Maintenance and training costs are expensed as incurred. Internally developed software is amortized on a straight-line basis over its estimated useful life, which is generally three to
five  years.  Implementation  costs  incurred  in  connection  with  a  cloud  computing  arrangement  that  is  a  service  contract  are  included  in  prepaid  expenses  in  the  Company’s
consolidated balance sheets.

Leases

The Company leases property and equipment under operating and finance leases. The Company leases its corporate office space and the space for each of the company-owned or
managed clinic in the portfolio. The Company recognizes a right-of-use

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("ROU") asset and lease liability for all leases. Certain leases include one or more renewal options, generally for the same period as the initial term of the lease. The exercise of lease
renewal options is generally at the Company’s sole discretion and, as such, the Company typically determines that exercise of these renewal options is not reasonably certain. As a
result, the Company does not include the renewal option period in the expected lease term and the associated lease payments are not included in the measurement of the ROU asset
and lease liability. When available, the Company uses the rate implicit in the lease to discount lease payments; however, the rate implicit in the lease is not readily determinable for
substantially all of its leases. In such cases, the Company estimates its incremental borrowing rate as the interest rate it would pay to borrow an amount equal to the lease payments
over a similar term, with similar collateral as in the lease, and in a similar economic environment. The Company estimates these rates using available evidence such as rates imposed
by  third-party  lenders  to  the  Company  in  recent  financings  or  observable  risk-free  interest  rate  and  credit  spreads  for  commercial  debt  of  a  similar  duration,  with  credit  spreads
correlating to the Company’s estimated creditworthiness.

For operating leases that include rent holidays and rent escalation clauses, the Company recognizes lease expense on a straight-line basis over the lease term from the date it takes
possession of the leased property. Pre-opening costs are recorded as incurred in general and administrative expenses. Variable lease payments, such as percentage rentals based on
location sales, periodic adjustments for inflation, reimbursement of real estate taxes, any variable common area maintenance and any other variable costs associated with the leased
property are expensed as incurred and are also included in general and administrative expenses on the consolidated income statements.

Intangible Assets

Intangible  assets  consist  primarily  of  re-acquired  franchise  rights  and  customer  relationships.  The  Company  amortizes  the  fair  value  of  re-acquired  franchise  rights  over  the
remaining contractual terms of the re-acquired franchise rights at the time of the acquisition, which generally range from one to nine years. The fair value of customer relationships is
amortized over their estimated useful life of two to four years.

Goodwill

Goodwill  consists  of  the  excess  of  the  purchase  price  over  the  fair  value  of  tangible  and  identifiable  intangible  assets  acquired  in  the  acquisitions  of  franchises.  Goodwill  and
intangible assets deemed to have indefinite lives are not amortized but are tested for impairment annually and more frequently if a triggering event occurs that makes it more likely
than not that the fair value of a reporting unit is below carrying value. As required, the Company performs an annual impairment test of goodwill as of the first day of the fourth
quarter or more frequently if a triggering event occurs. No impairments of goodwill were recorded for the years ended December 31, 2023 and 2022.

Long-Lived Assets

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recovered. The
Company looks primarily to estimated undiscounted future cash flows in its assessment of whether or not long-lived assets are recoverable. The Company records an impairment loss
when the carrying amount of the asset is not recoverable and exceeds its fair value. During the year ended December 31, 2023, certain long-lived asset groups classified as held and
used were determined to not be recoverable. The carrying values of these asset groups included fixed assets of $3.0 million that were written down to $1.2 million. During the year
ended December 31, 2022, an operating lease ROU asset related to a closed clinic with a total carrying amount of approximately $0.2 million was written down to zero. As a result,
the Company recorded a noncash impairment loss of approximately $1.8 million and $0.2 million during the years ended December 31, 2023 and 2022.

In connection with the planned sale of certain company-owned and managed clinics, the Company reclassified $4.9 million of net property and equipment, $3.4 million of intangible
assets, net, $1.1 million of goodwill and $9.2 million of ROU assets to Assets held for sale and reclassified $10.2 million of lease liability and $3.6 million of deferred revenue from
Company clinics to Liabilities to be disposed of in the consolidated balance sheet as of December 31, 2023. Long-lived assets that meet the held for sale criteria are reported at the
lower of their carrying value or fair value, less estimated costs to sell. As a result, the Company recorded a valuation allowance of $ 0.7 million to adjust the carrying value of the
disposal group to fair value less cost to sell during the year ended December 31, 2023.

In connection with the sale of two company-managed clinics to franchisees, the Company reclassified $288,192 of property and equipment and $359,807 of ROU assets to Assets
held for sale and reclassified $428,593 of ROU liability and $54,351 of deferred revenue from company clinics to Liabilities to be disposed of in the consolidated balance sheet as of
June 30, 2022. Long-lived assets that meet the held for sale criteria are reported at the lower of their carrying value or fair value, less estimated

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costs to sell. As a result, the Company recorded a valuation allowance of $79,400 to adjust the carrying value of the disposal group to fair value less cost to sell during the year ended
December 31, 2022. One of the two clinics was sold during August 2022, and the second clinic was sold in October 2022.

Advertising Fund

The  Company  has  established  an  advertising  fund  for  national  or  regional  marketing  and  advertising  of  services  offered  by  its  clinics.  The  monthly  marketing  fee  is 2%  of  clinic
sales. The Company segregates the marketing funds collected which are included in restricted cash on its consolidated balance sheets. As amounts are expended from the fund, the
Company recognizes a related expense. Such costs are included in selling and marketing expenses on the consolidated income statements.

Co-Op Marketing Funds

Some franchises have established regional Co-Ops for advertising within their local and regional markets. The Company maintains a custodial relationship under which the Co-Op
Marketing Funds collected are segregated and used for the purposes specified by the Co-Ops’ officers. The Co-Op Marketing Funds are included in restricted cash on the Company’s
consolidated balance sheets.

Revenue Recognition

The Company generates revenue primarily through its company-owned and managed clinics and through royalties, franchise fees, advertising fund contributions, IT related income
and computer software fees from its franchisees.

Revenues from Company-Owned or Managed Clinics. The Company earns revenues from clinics that it owns and operates or manages throughout the United States. Revenues are
recognized when services are performed. The Company offers a variety of membership and wellness packages which feature discounted pricing as compared with its single-visit
pricing. Amounts collected in advance for membership and wellness packages are recorded as deferred revenue and recognized when the service is performed. Any unused visits
associated with monthly memberships are recognized on a month-to-month basis. The Company recognizes a contract liability (or a deferred revenue liability) related to the prepaid
treatment plans for which the Company has an ongoing performance obligation. The Company derecognizes this contract liability, and recognizes revenue, as the patient consumes
his or her visits related to the package and the Company transfers its services. If the Company determines that it is not subject to unclaimed property laws for the portion of wellness
package that it does not expect to be redeemed (referred to as “breakage”) then it recognizes breakage revenue in proportion to the pattern of exercised rights by the patient.

Royalties and Advertising Fund Revenue. The Company collects royalties, as stipulated in the franchise agreement, equal to 7% of gross sales, and a marketing and advertising fee
currently equal to 2% of gross sales. Royalties, including franchisee contributions to advertising funds, are calculated as a percentage of clinic sales over the term of the franchise
agreement.  The  revenue  accounting  standard  provides  an  exception  for  the  recognition  of  sales-based  royalties  promised  in  exchange  for  a  license  (which  generally  requires  a
reporting entity to estimate the amount of variable consideration to which it will be entitled in the transaction price). As the franchise agreement royalties, inclusive of advertising
fund contributions, represent sales-based royalties that are related entirely to the Company’s performance obligation under the franchise agreement, such sales-based royalties are
recognized as franchisee clinic level sales occur. Royalties are collected semi-monthly, two working days after each sales period has ended.

Franchise Fees. The Company requires the entire non-refundable initial franchise fee to be paid upon execution of a franchise agreement, which typically has an initial term of 10
years. Initial franchise fees are recognized ratably on a straight-line basis over the term of the franchise agreement. The Company’s services under the franchise agreement include
training of franchisees and staff, site selection, construction/vendor management and ongoing operations support. The Company provides no financing to franchisees and offers no
guarantees on their behalf. The services provided by the Company are highly interrelated with the franchise license and as such are considered to represent a single performance
obligation. Renewal franchise fees, as well as transfer fees, are also recognized as revenue on a straight-line basis over the term of the respective franchise agreement.

Software Fees. The Company collects a monthly fee from its franchisees for use of its proprietary chiropractic software, computer support and internet services support. These fees
are recognized ratably on a straight-line basis over the term of the respective franchise agreement.

Capitalized Sales Commissions. Sales commissions earned by the regional developers and the Company’s sales force are considered incremental and recoverable costs of obtaining a
franchise agreement with a franchisee. These costs are deferred and

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then amortized as the respective franchise fees are recognized ratably on a straight-line basis over the term of the franchise agreement.

Upfront Regional Developer Rights Fees

The Company has a regional developer program where regional developers are granted an exclusive geographical territory and commit to a minimum development obligation within
that  defined  territory.  Upon  granting  of  the  exclusive  rights  to  develop  a  territory,  a  regional  developer  will  pay  an  upfront  fee  to  the  Company.  Upfront  regional  developer  fees
represent consideration received from a vendor to act as the Company’s agent within an exclusive territory. The upfront regional developer rights fee is accounted for as a reduction of
cost of revenues, in franchise and regional development cost of revenues, to offset the respective future commissions paid to the regional developer. The fees are ratably recognized
over the term of the related regional developer agreement.

Regional developers receive fees which are funded by the initial franchise fees collected from franchisees upon the sale of franchises within their exclusive geographical territory and
a  royalty  of 3%  of  sales  generated  by  franchised  clinics  in  their  exclusive  geographical  territory.  Initial  fees  related  to  the  sale  of  franchises  within  their  exclusive  geographical
territory are initially deferred as deferred franchise costs and are recognized as an expense in franchise cost of revenues when the respective revenue is recognized, which is generally
over  the  term  of  the  related  franchise  agreement.  Royalties  of 3%  of  sales  generated  by  franchised  clinics  in  their  regions  are  also  recognized  as  franchise  cost  of  revenues  as
franchisee clinic level sales occur. This 3% fee is funded by the 7% royalties we collect from the franchisees in their regions. Certain regional developer agreements result in the
regional developer acquiring the rights to existing royalty streams from clinics already open in the respective territory. In those instances, fees collected from the sale of the royalty
stream is recognized as a decrease to franchise and regional developer cost of revenues over the remaining life of the respective franchise agreements.

Regional Developer Rights Contract Termination Costs

From time to time, subject to the Company’s strategy, regional developer rights are reacquired by the Company, resulting in a termination of the contract. The termination costs to
reacquire the regional developer rights are recognized at fair value, less any unrecognized upfront regional developer fee liability balance, as a general and administrative expense in
the period in which the contract is terminated in accordance with the contract terms and are recorded within general and administrative expenses.

Advertising Costs

Advertising costs are advertising and marketing expenses incurred by the Company, primarily through advertising funds. The Company expenses production costs of commercial
advertising upon first airing and expenses the costs of communicating the advertising in the period in which the advertising occurs. Advertising expenses were $6.8 million and $5.2
million, for the years ended December 31, 2023 and 2022, respectively. 

Income Taxes

Income taxes are accounted for using a balance sheet approach known as the asset and liability method. The asset and liability method accounts for deferred income taxes by applying
the statutory tax rates in effect at the date of the consolidated balance sheets to differences between the book basis and the tax basis of assets and liabilities. Deferred tax assets and
liabilities represent the future tax consequence for those differences, which will either be taxable or deductible when the assets and liabilities are recovered or settled. The differences
relate principally to depreciation of property and equipment and treatment of revenue for franchise fees and regional developer fees collected. Tax positions are reviewed at least
quarterly and adjusted as new information becomes available. The recoverability of deferred tax assets is evaluated by assessing the adequacy of future expected taxable income from
all  sources,  including  reversal  of  taxable  temporary  differences,  forecasted  operating  earnings  and  available  tax  planning  strategies.  These  estimates  of  future  taxable  income
inherently require significant judgment. To the extent it is considered more likely than not that a deferred tax asset will be not recovered, a valuation allowance is established.

The Company accounts for uncertainty in income taxes by recognizing the tax benefit or expense from an uncertain tax position only if it is more likely than not that the tax position
will be sustained upon examination by the taxing authorities, based on the technical merits of the position. The Company measures the tax benefits and expenses recognized in the
consolidated financial statements from such a position based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate resolution. The Company
has  identified  $1.2  million  and  $1.3  million  in  uncertain  tax  positions  as  of  December  31,  2023  and  2022,  respectively.  Interest  and  penalties  associated  with  tax  positions  are
recorded in the period assessed as general and administrative expenses.

With exceptions due to the generation and utilization of net operating losses or credits, as of December 31, 2023, the Company is no longer subject to federal and state examinations
by taxing authorities for tax years before 2018 and 2017, respectively.

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(Loss) Earnings per Common Share

Basic (loss) earnings per common share is computed by dividing net (loss) income by the weighted-average number of common shares outstanding during the period. Diluted (loss)
earnings per common share is computed by giving effect to all potentially dilutive common shares including restricted stock and stock options.

Net (loss) income

Weighted average common shares outstanding - basic
Effect of dilutive securities:

Unvested restricted stock and stock options

Weighted average common shares outstanding - diluted

Basic (loss) earnings per share
Diluted (loss) earnings per share

Year Ended December 31,

2023

2022

$

(9,752,197)

$

626,705 

14,688,115 

14,488,314 

247,102 
14,935,217 

379,779 
14,868,093 

$
$

(0.66)
(0.65)

$
$

0.04 
0.04 

Potentially dilutive securities excluded from the calculation of diluted net (loss) income per common share as the effect would be anti-dilutive were as follows:

Unvested restricted stock
Stock options

Stock-Based Compensation

Year Ended December 31,

2023

2022

— 
89,152 

— 
89,152 

The  Company  accounts  for  share-based  payments  by  recognizing  compensation  expense  based  upon  the  estimated  fair  value  of  the  awards  on  the  date  of  grant.  The  Company
determines  the  estimated  grant-date  fair  value  of  restricted  shares  using  the  closing  price  on  the  date  of  the  grant  and  the  grant-date  fair  value  of  stock  options  using  the  Black-
Scholes-Merton  model.  In  order  to  calculate  the  fair  value  of  the  options,  certain  assumptions  are  made  regarding  the  components  of  the  model,  including  risk-free  interest  rate,
volatility, expected dividend yield and expected option life. Changes to the assumptions could cause significant adjustments to the valuation. The Company recognizes compensation
costs ratably over the period of service using the straight-line method. Forfeitures are estimated based on historical and forecasted turnover, which is approximately 5%.

Retirement Benefit Plan

Employees of the Company are eligible to participate in a defined contribution retirement plan, the Joint Corp. 401(k) Retirement Plan (the “401(k) Plan”), under Section 401(k) of
the Internal Revenue Code. Under the 401(k) Plan, employees may contribute their eligible compensation, not to exceed the annual limits set by the IRS. The 401(k) Plan allows the
Company to match participants’ contributions in an amount determined at the sole discretion of the Company. The Company matched participants’ contributions for the years ended
December  31,  2023  and  2022,  up  to  a  maximum  of 4%  of  the  employee’s  eligible  compensation.  Employer  contributions  totaled  $570,877  and  $478,277,  for  the  years  ended
December 31, 2023 and 2022, respectively.

Loss Contingencies

ASC Topic 450 governs the disclosure of loss contingencies and accrual of loss contingencies in respect of litigation and other claims. The Company records an accrual for a potential
loss when it is probable that a loss will occur and the amount of the loss can be reasonably estimated. When the reasonable estimate of the potential loss is within a range of amounts,
the minimum of the range of potential loss is accrued, unless a higher amount within the range is a better estimate than any other amount within the range. Moreover, even if an
accrual is not required, the Company provides additional disclosure related to litigation and other claims when it is reasonably possible (i.e., more than remote) that the outcomes of
such litigation and other claims include

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potential material adverse impacts on the Company. Legal costs to be incurred in connection with a loss contingency are expensed as such costs are incurred.

Use of Estimates

The preparation of the consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported in the
consolidated  financial  statements  and  accompanying  notes. Actual  results  could  differ  from  those  estimates.  Items  subject  to  significant  estimates  and  assumptions  include  loss
contingencies, share-based compensations, useful lives and realizability of long-lived assets, deferred revenue and revenue recognition related to breakage, deferred franchise costs,
calculation of ROU assets and liabilities related to leases, realizability of deferred tax assets, impairment of goodwill, intangible assets, other long-lived assets, and purchase price
allocations and related valuations.

Recently Adopted Accounting Guidance and Accounting Pronouncements Not Yet Adopted

In  December  2023,  the  Financial Accounting  Standards  Board  (“FASB”)  issued Accounting  Standards  Update  (“ASU”)  2023-09,  Income  Taxes  (Topic  740):  Improvements  to
Income Tax Disclosures, which requires public entities to provide greater disaggregation within their annual rate reconciliation, including new requirements to present reconciling
items on a gross basis in specified categories, disclose both percentages and dollar amounts, and disaggregate individual reconciling items by jurisdiction and nature when the effect
of the items meet a quantitative threshold. The guidance also requires disaggregating the annual disclosure of income taxes paid, net of refunds received, by federal (national), state,
and foreign taxes, with separate presentation of individual jurisdictions that meet a quantitative threshold. The guidance is effective for annual periods beginning after December 15,
2024 on a prospective basis, with a retrospective option, and early adoption is permitted. We are currently evaluating the impact of adoption of this standard on our consolidated
financial statements and disclosures.

In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, which requires public entities with a single
reportable  segment  to  provide  all  the  disclosures  required  by  this  standard  and  all  existing  segment  disclosures  in  Topic  280  on  an  interim  and  annual  basis,  including  new
requirements to disclose significant segment expenses that are regularly provided to the Chief Operating Decision Maker (“CODM”) and included within the reported measure(s) of a
segment's profit or loss, the amount and composition of any other segment items, the title and position of the CODM, and how the CODM uses the reported measure(s) of a segment's
profit  or  loss  to  assess  performance  and  decide  how  to  allocate  resources.  The  guidance  is  effective  for  annual  periods  beginning  after  December  15,  2023,  and  interim  periods
beginning after December 15, 2024, applied retrospectively with early adoption permitted. We are currently evaluating the impact of adoption of this standard on our consolidated
financial statements and disclosures.

Note 2:    Revenue Disclosures

Company-Owned or Managed Clinics

The Company earns revenues from clinics that it owns and operates or manages throughout the United States. Revenues are recognized when services are performed. The Company
offers a variety of membership and wellness packages which feature discounted pricing as compared with its single-visit pricing. Amounts collected in advance for membership and
wellness  packages  are  recorded  as  deferred  revenue  and  recognized  when  the  service  is  performed  in  accordance  with  the  Company’s  breakage  policy,  as  discussed  in  Note  1,"
Revenue Recognition."

Franchising Fees, Royalty Fees, Advertising Fund Revenue, and Software Fees

As of December 31, 2023, we had 800 franchised clinics in operation, 132 clinic licenses sold but not yet developed and 40 executed letters of intent for future clinic licenses. The
franchise arrangement is documented in the form of a franchise agreement. The franchise arrangement requires the Company to perform various activities to support the brand that do
not directly transfer goods and services to the franchisee, but instead represent a single performance obligation, which is the transfer of the franchise license. The intellectual property
subject  to  the  franchise  license  is  symbolic  intellectual  property  as  it  does  not  have  significant  standalone  functionality,  and  substantially  all  of  the  utility  is  derived  from  its
association  with  the  Company’s  past  or  ongoing  activities.  The  nature  of  the  Company’s  promise  in  granting  the  franchise  license  is  to  provide  the  franchisee  with  access  to  the
brand’s symbolic intellectual property over the term of the license. The services provided by the Company are highly interrelated with the franchise license and as such are considered
to represent a single performance obligation.

The transaction price in a standard franchise arrangement primarily consists of (a) initial franchise fees, (b) continuing franchise fees (royalties), (c) advertising fees, and (d) software
fees. Generally, the revenue accounting standard requires the reporting

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entity to estimate the amount of variable consideration to which it will be entitled in the transaction price. However, the revenue accounting standard provides an exception, and it
allows a reporting entity to recognize revenue for a sales-based or usage-based royalty promised in exchange for a license of intellectual property only when (or as) the later of the
following events occurs: (i) the subsequent sale or usage occurs, or (ii) the performance obligation to which some or all of the sales-based or usage-based royalty has been allocated
has been satisfied (or partially satisfied). In accordance with the revenue accounting standard exception, royalty and advertising revenue are recognized when the franchisee's sales
occur.

The Company recognizes the primary components of the transaction price as follows:

•

•

•

Initial  and  renewal  franchise  fees,  as  well  as  transfer  fees,  are  recognized  as  revenue  ratably  on  a  straight-line  basis  over  the  term  of  the  respective  franchise  agreement
commencing with the execution of the franchise, renewal, or transfer agreement. As these fees are typically received in cash at or near the beginning of the contract term, the
cash received is initially recorded as a contract liability until recognized as revenue over time.

The Company is entitled to royalties and advertising fees based on a percentage of the franchisee's gross sales as defined in the franchise agreement. Royalty and advertising
revenue are recognized when the franchisee's sales occur. Depending on timing within a fiscal period, the recognition of revenue results in either what is considered a contract
asset (unbilled receivable) or, once billed, accounts receivable, on the consolidated balance sheet.

The Company is entitled to a software fee, which is charged monthly. The Company recognizes revenue related to software fees ratably on a straight-line basis over the term of
the franchise agreement.

In determining the amount and timing of revenue from contracts with customers, the Company exercises significant judgment with respect to collectability of the amount; however,
the timing of recognition does not require significant judgment as it is based on either the franchise term or the reported sales of the franchisee, neither of which requires estimation.
The Company believes its franchising arrangements do not contain a significant financing component.

The Company recognizes advertising fees received under franchise agreements as advertising fund revenue.

Disaggregation of Revenue

The Company believes that the captions contained on the consolidated income statements appropriately reflect the disaggregation of its revenue by major type for the years ended
December 31, 2023 and 2022. Other revenues primarily consist of merchant income associated with preferred vendor royalties associated with franchisees' credit card transactions.

The following table shows the Company's revenues disaggregated according to the timing of transfer of services:

Revenue recognized at a point in time
Revenue recognized over time

Total Revenue

Rollforward of Contract Liabilities and Contract Costs

December 31,

2023

109,726,899 
7,969,457 
117,696,356 

$
$
$

$
$
$

2022

94,520,246 
6,732,064 
101,252,310 

Changes in the Company's contract liability for deferred revenue from company clinics during the years ended December 31, 2023 and 2022 were as follows:

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Balance at December 31, 2021
Revenue recognized that was included in the contract liability at the beginning of the year
Net increase during the year ended December 31, 2022
Balance at December 31, 2022
Revenue recognized that was included in the contract liability at the beginning of the year
Net increase during the year ended December 31, 2023

Balance at December 31, 2023

Deferred Revenue
from company clinics

5,235,745 
(4,553,086)
6,788,890 
7,471,549 
(6,455,934)
3,448,132 
4,463,747 

$

$

$

Changes in the Company's contract liability for deferred franchise fees during the years ended December 31, 2023 and 2022 were as follows:

Balance at December 31, 2021
Revenue recognized that was included in the contract liability at the beginning of the year
Net increase during the year ended December 31, 2022
Balance at December 31, 2022
Revenue recognized that was included in the contract liability at the beginning of the year
Net increase during the year ended December 31, 2023

Balance at December 31, 2023

Deferred Revenue

short and long-term

$

$

$

15,375,151 
(2,250,471)
3,505,055 
16,629,735 
(2,709,080)
2,193,224 
16,113,879 

The Company's deferred franchise and development costs represent capitalized sales commissions. Changes during the years ended December 31, 2023 and 2022 were as follows:

Balance at December 31, 2021
Recognized as cost of revenue during the year
Net increase during the year ended December 31, 2022
Balance at December 31, 2022
Recognized as cost of revenue during the year
Net increase during the year ended December 31, 2023

Balance at December 31, 2023

Deferred Franchise
and Development Costs
short and long-term

$

$

$

6,500,007 
(938,736)
1,200,467 
6,761,738 
(1,135,592)
625,220 
6,251,366 

The following table illustrates revenues expected to be recognized in the future related to performance obligations that were unsatisfied (or partially unsatisfied) as of December 31,
2023:

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Contract liabilities expected to be recognized in
2024
2025
2026
2027
2028
Thereafter

Total

Note 3:    Acquisitions and Assets Held for Sale

2023 Acquisitions

Amount

2,516,554 
2,383,487 
2,289,250 
2,216,125 
2,080,555 
4,627,908 
16,113,879 

$

$

On May 22, 2023, the Company entered into an Asset and Franchise Purchase Agreement under which the Company repurchased from the sellers three operating franchised clinics in
California  (the  “2023  CA  Clinics  Purchase”).  As  of  the  acquisition  date,  the  Company  operates  the  franchises  as  company-managed  clinics.  The  total  purchase  price  for  the
transaction was $1,188,764 to the seller less $28,997 of net deferred revenue, resulting in total purchase consideration of $1,159,767.

Based on the terms of the purchase agreement, the 2023 CA Clinics Purchase has been treated as an asset purchase under GAAP as there were no outputs or processes to generate
outputs acquired as part of these transactions. Under an asset purchase, assets are recognized based on their cost to the acquiring entity. Cost is allocated to the individual assets
acquired or liabilities assumed based on their relative fair values and does not give rise to goodwill.

The allocation of the total purchase price of the 2023 CA Clinics Purchase was as follows:

Property and equipment
Operating lease right-of-use asset
Intangible assets
Total assets acquired
Deferred revenue
Operating lease liability - current portion
Operating lease liability - net of current portion
Net purchase consideration

$

$

313,995 
317,662 
1,004,513 
1,636,170 
(158,365)
(118,081)
(199,957)
1,159,767 

Intangible  assets  in  the  table  above  primarily  consist  of  reacquired  franchise  rights  of  $0.7  million  amortized  over  their  estimated  useful  lives  of six  to seven  years,  customer
relationships of $0.1 million amortized over an estimated useful life of two years and assembled workforce of $0.2 million amortized over an estimated useful life of two years.

2022 Acquisitions

On May 19, 2022, the Company entered into an Asset and Franchise Purchase Agreement under which the Company repurchased from the seller four operating franchises in Arizona.
The Company operates the franchises as company-owned clinics. The total purchase price for the transaction was $5,761,256, less $70,484 of net deferred revenue, resulting in total
purchase consideration of $5,690,772.

On July 5, 2022, the Company entered into an Asset and Franchise Purchase Agreement under which the Company repurchased from the seller one operating franchise in Arizona
(collectively,  including  the  May  19th  purchase,  the  “AZ  Clinics  Purchase”).  The  Company  operates  the  franchise  as  a  company-owned  clinic.  The  total  purchase  price  for  the
transaction was $1,205,667, less $13,241 of net deferred revenue, resulting in total purchase consideration of $1,192,426.

Based on the terms of the purchase agreements, the AZ Clinics Purchase has been treated as a business combination under GAAP using the acquisition method of accounting, which
requires that assets acquired and liabilities assumed be recorded at

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the date of acquisition at their respective fair values. Any excess of the purchase price over the estimated fair values of the net assets acquired is recorded as goodwill.

The allocation of the total purchase price of AZ Clinics Purchase was as follows:

Property and equipment
Operating lease right-of-use asset
Intangible assets
Total assets acquired
Goodwill
Deferred revenue
Operating lease liability - current portion
Operating lease liability - net of current portion
Net purchase consideration

$

$

241,511 
912,937 
3,689,100 
4,843,548 
3,408,205 
(455,317)
(128,516)
(784,722)
6,883,198 

Intangible assets in the table above consist of re-acquired franchise rights of $2,892,100,  amortized  over  estimated  useful  lives  of  approximately four  to eight years  and  customer
relationships  of  $797,000,  amortized  over  estimated  useful  lives  of two  to three years.  The  fair  value  of  re-acquired  franchise  rights  are  estimated  using  the  multi-period  excess
earnings method. The multi-period excess earnings method model estimates revenues and cash flows derived from the primary asset and then deducts portions of the cash flow that
can  be  attributed  to  supporting  assets,  such  as  assembled  workforce  and  working  capital  that  contributed  to  the  generation  of  the  cash  flows.  The  resulting  cash  flow,  which  is
attributable solely to the primary asset acquired, is then discounted at a rate of return commensurate with the risk of the asset to calculate a present value. Customer relationships are
also calculated using the multi-period excess earnings method.

The  valuation  method  involved  the  use  of  significant  estimates  and  assumptions  primarily  related  to  forecasted  revenue  growth  rates,  gross  margin,  contributory  asset  charges,
customer  attrition  rates,  and  market-participant  discount  rates.  These  measures  are  based  on  significant  Level  3  inputs  not  observable  in  the  market.  Key  assumptions  developed
based on the Company’s historical experience, future projections and comparable market data include future cash flows, long-term growth rates, attrition rates and discount rates

Goodwill  represents  the  excess  of  the  purchase  consideration  over  the  fair  value  of  the  underlying  acquired  net  tangible  and  intangible  assets.  The  factors  that  contributed  to  the
recognition  of  goodwill  included  synergies  and  benefits  expected  to  be  gained  from  leveraging  the  Company’s  existing  operations  and  infrastructures,  as  well  as  the  expected
associated revenue and cash flow projections. Goodwill has been allocated to the Company’s Corporate Clinics segment based on such expected benefits. Goodwill related to the
acquisition is expected to be deductible for income tax purposes over 15 years. The Company completed the purchase price allocation during the fourth quarter of 2022.

On July 29, 2022, the Company entered into Asset and Franchise Purchase Agreements under which the Company repurchased from the sellers three operating franchises in North
Carolina.  The  Company  operates  the  franchises  as  company-managed  clinics.  The  total  purchase  price  for  the  transactions  was  $1,317,312, less $31,647  of  net  deferred  revenue,
resulting in total purchase consideration of $1,285,665.

On October 13, 2022, the Company entered into an Asset and Franchise Purchase Agreement under which the Company repurchased from the seller an operating franchise in North
Carolina. The Company operates the franchise as a company-managed clinic. The total purchase price for the transaction was $761,384, less $5,108 of net deferred revenue, resulting
in total purchase consideration of $756,276.

On October 24, 2022, the Company entered into an Asset and Franchise Purchase Agreement under which the Company repurchased from the seller an operating franchise in North
Carolina (collectively, including the July 29th and October 13th purchases, the "NC Clinics Purchase"). The Company operates the franchise as a company-managed clinic. The total
purchase price for the transaction was $1,391,112, less $9,262 of net deferred revenue, resulting in total purchase consideration of $1,381,850.

On December 23, 2022, the Company entered into Asset and Franchise Purchase Agreements under which the Company repurchased from the sellers six operating franchises and one
undeveloped clinic in California (the “2022 CA Clinics

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Purchase”). The Company operates the franchises as company-managed clinics. The total purchase price for the transactions was $1,965,755, less $70,628 of net deferred revenue,
resulting in total purchase consideration of $1,895,127.

Based on the terms of the purchase agreement, the NC and 2022 CA Clinics Purchases have been treated as asset purchases under GAAP as there were no outputs or processes to
generate outputs acquired as part of these transactions. Under an asset purchase, assets are recognized based on their cost to the acquiring entity. Cost is allocated to the individual
assets acquired or liabilities assumed based on their relative fair values and does not give rise to goodwill.

The allocation of the total purchase price of NC Clinics Purchase was as follows:

Property and equipment
Operating lease right-of-use asset
Intangible assets
Total assets acquired
Deferred revenue
Operating lease liability - current portion
Operating lease liability - net of current portion
Net purchase consideration

$

$

198,236 
521,222 
3,544,456 
4,263,914 
(326,332)
(146,255)
(367,536)
3,423,791 

Intangible assets in the table above consist of reacquired franchise rights of $2,042,658  amortized  over  their  estimated  useful  lives  of two  to nine years,  customer  relationships  of
$909,828 amortized over an estimated useful life of two to three years, and assembled workforce of $591,970 amortized over an estimated useful life of two years.

The allocation of the total purchase price of 2022 CA Clinics Purchase was as follows:

Property and equipment
Tenant improvement allowance
Operating lease right-of-use asset
Intangible assets
Total assets acquired
Deferred revenue
Operating lease liability - current portion
Operating lease liability - net of current portion
Net purchase consideration

$

$

677,518 
55,790 
1,520,353 
1,480,359 
3,734,020 
(215,555)
(200,877)
(1,422,461)
1,895,127 

Intangible  assets  in  the  table  above  primarily  consist  of  reacquired  franchise  rights  of  $1,151,272  amortized  over  their  estimated  useful  lives  of six  to seven  years,  customer
relationships of $20,531 amortized over an estimated useful life of two years, and assembled workforce of $308,556 amortized over an estimated useful life of two years.

Assets Held for Sale

In June 2023, the Company entered into negotiations to sell one of its company-managed clinics in California to a franchisee for a total of $0.1 million. The Company executed an
LOI with the buyer in October 2023 and the sale closed February 2024. This transaction did not represent a major strategic shift for the Company, and, therefore, it does not meet the
criteria to be classified as a discontinued operation. As a result, the results of this clinic are reported in the Company’s operating results and in its Corporate Clinics segment until the
sale finalized in February 2024. Effective with the designation as held for sale in June 2023, the Company discontinued recording depreciation on property and equipment, net and
amortization  of  ROU  assets  for  the  clinic  as  required  by  GAAP.  The  Company  also  separately  classified  the  related  assets  and  liabilities  of  the  clinics  as  held  for  sale  in  its
December 31, 2023 consolidated balance sheet.

During Q3 2023, the Company committed to a plan to sell specific corporate owned or managed clinics making up under 10% of the corporate clinic portfolio with an estimated fair
value of $1.6 million. The clinics are in varying stages of sales negotiations with all of them expected to close within one year. The clinics identified to commit to sell during Q3 2023
did not

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represent a major strategic shift and therefore, they do not meet the criteria to be classified as a discontinued operation. As a result, the results of these clinics will continue to be
reported in the Company’s operating results and in its Corporate Clinics segment until the sales are each finalized. Effective with the designation as held for sale in September 2023,
the Company discontinued recording depreciation on property and equipment, net, amortization of intangible assets, net and amortization of ROU assets for the clinics as required by
GAAP. The Company also separately classified the related assets and liabilities of the clinics as held for sale in its December 31, 2023 consolidated balance sheet.

In  November  2023,  the  Company  initiated  a  plan  to  re-franchise  the  majority  of  its  corporate-owned  or  managed  clinics  with  plans  to  retain  a  small  portion  of  high-performing
clinics. The clinics identified in the plan to re-franchise make up approximately 67% (excluding the clinics previously committed to sell during Q3 2023) of the corporate owned or
managed clinic portfolio. The clinics are in varying stages of sales negotiations with 42 of them expected to close within one year with an estimated fair value of $29.0 million at
December 31, 2023. The clinics identified to commit to sell and expected to close within one year did not represent a major strategic shift because the clinics identified to commit to
sell and expected to close within one year do not involve exiting a major line of business or exiting a major geographic area. As a result, the results of these clinics will continue to be
reported in the Company’s operating results and in its Corporate Clinics segment until the sales are each finalized. Effective with the designation as held for sale in November 2023,
the Company discontinued recording depreciation on property and equipment, net, amortization of intangible assets, net and amortization of ROU assets for the clinics as required by
GAAP. The Company also separately classified the related assets and liabilities of the clinics as held for sale in its December 31, 2023 consolidated balance sheet.

Long-lived assets that meet the criteria for the held for sale designation are reported at the lower of their carrying value or fair value less estimated cost to sell. As a result of its
evaluation of the recoverability of the carrying value of the assets and liabilities held for sale relative to the agreed upon sales prices or the clinics estimated fair values, the Company
recorded an estimated loss on disposal of $0.7 million for the year ended December 31, 2023 as Net loss on disposition or impairment in its consolidated income statement and a
valuation allowance included in assets held for sale on its consolidated balance sheet.

The principal components of the held for sale assets and liabilities as of December 31, 2023 were as follows:

December 31, 2023

Assets

Property and equipment, net
Operating lease right-of-use asset
Intangible assets, net
Goodwill
Valuation allowance

Total assets held for sale

Liabilities
Operating lease liability, current and non-current
Deferred revenue from company clinics

Total liabilities to be disposed of

$

$

$

$

4,887,220 
9,193,496 
3,351,430 
1,140,529 
(657,620)
17,915,055 

10,209,382 
3,622,481 
13,831,863 

The pre-tax income of the clinics designated as held for sale is $4.4 million and $3.6 million for the years ended December 31, 2023 and 2022, respectively, the results of which
exclude the allocation of overhead.

Note 4:    Property and Equipment

Property and equipment consist of the following:

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Office and computer equipment
Leasehold improvements
Internally developed software
Finance lease assets

Accumulated depreciation and amortization

Construction in progress

Property and Equipment, net

December 31,

2023

4,169,576 
12,013,250 
5,399,698 
151,396 
21,733,920 
(12,005,459)
9,728,461 
1,315,856 
11,044,317 

$

$

2022

5,207,833 
17,842,901 
5,843,758 
151,396 
29,045,888 
(12,675,085)
16,370,803 
1,104,349 
17,475,152 

$

$

Depreciation expense was $5,117,723 and $4,092,669 for the years ended December 31, 2023 and 2022, respectively.

Amortization expense related to finance lease assets was $30,279 and $55,572 for the years ended December 31, 2023 and 2022, respectively.

Construction in progress at December 31, 2023 and December 31, 2022 principally related to development and construction costs for the Company-owned or managed clinics.

Note 5:    Fair Value Consideration

The  Company’s  financial  instruments  include  cash,  restricted  cash,  accounts  receivable,  accounts  payable,  accrued  expenses  and  debt  under  the  Credit Agreement.  The  carrying
amounts of its financial instruments, excluding the debt under the Credit Agreement, approximate their fair value due to their short maturities. The carrying value of the Company’s
debt under the Credit Agreement approximates fair value due to its interest rate being calculated from observable quoted prices for similar instruments, which is considered a Level 2
fair value measurement.

Authoritative guidance defines fair value as the price that would be received to sell an asset or paid to transfer a liability (an
exit price) in an orderly transaction between market participants at the measurement date. The guidance establishes a hierarchy for inputs used in measuring fair value that maximizes
the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available. Observable inputs are inputs that
market participants would use in pricing the asset or liability, developed based on market data obtained from sources independent of the Company. Unobservable inputs are inputs
that reflect the Company’s assumptions of what market participants would use in pricing the asset or liability developed based on the best information available in the circumstances.
The hierarchy is broken down into three levels based on reliability of the inputs as follows:

Level 1:     Observable inputs such as quoted prices in active markets;

Level 2:     Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and

Level 3:     Unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own assumptions.

As of December 31, 2023 and 2022, the Company did not have any financial instruments that were measured on a recurring basis as Level 1, 2 or 3.

The Company’s non-financial assets, which primarily consist of goodwill, intangible assets, property, plant and equipment,
and operating lease ROU assets, are not required to be measured at fair value on a recurring basis, and instead are reported at their carrying amount. However, on a periodic basis
whenever events or changes in circumstances indicate that their carrying amount may not be fully recoverable (and at least annually for goodwill), non-financial assets are assessed
for impairment. If the fair value is determined to be lower than the carrying amount, an impairment charge is recorded to write down the asset to its fair value, which is considered
Level 3 within the fair value hierarchy.

The  assets  and  liabilities  resulting  from  the Acquisitions  (see  Note  3, Acquisitions  and Assets  Held  for  Sale)  were  recorded  at  fair  values  on  a  nonrecurring  basis  at  the  date  of
acquisition and are considered Level 3 within the fair value hierarchy.

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During the year ended December 31, 2023, intangible assets related to a clinic planned for closure with a total carrying amount of approximately $0.1 million was written down to
zero. The remaining life of the intangible assets related to the clinic extended through December 2025. However, the clinic closed at the end of its lease term in November 2023. The
Company considered the intangible assets fully impaired at that time as the ability to obtain economic benefits in the period the clinic remained open was unlikely. As a result, the
Company recorded a noncash impairment loss of approximately $0.1 million during the year ended December 31, 2023 as Net loss on disposition or impairment in its consolidated
income statement.

In connection with the planned sale of certain company-owned and managed clinics, the Company reclassified $4.9 million of net property and equipment, $3.4 million of intangible
assets, net, $1.1 million of goodwill and $9.2 million of ROU assets to Assets held for sale and reclassified $10.2 million of lease liability and $3.6 million of deferred revenue from
Company clinics to Liabilities to be disposed of in the consolidated balance sheet as of December 31, 2023. Long-lived assets that meet the held for sale criteria are reported at the
lower of their carrying value or fair value, less estimated costs to sell. The estimated fair value of the company-owned or managed clinics classified as Held for Sale (see Note 3,
Acquisitions and Assets Held for Sale) were recorded at fair values on a nonrecurring basis and are based upon Level 2 inputs, which includes a potential buyer agreed upon selling
price or Level 3 inputs, which include historical and future expected financial performance of the clinic and historical acquisition trends based on previous reacquired franchise clinic
purchases. The fair value measurement of the assets held for sale was recorded as $0.2 million based upon Level 2 inputs and $30.4 million based upon Level 3 inputs. As a result,
the Company recorded a valuation allowance of $0.7 million to adjust the carrying value of the disposal group to fair value less cost to sell during the year ended December 31, 2023.

In connection with the planned sale or determined closure of certain company-owned and managed clinics, the Company recorded an impairment loss of $1.7 million included in the
net loss, disposition and impairment on the consolidated income statement for impairment of long-lived assets classified as held and used where the asset group was not determined to
be recoverable. The asset group was determined to be the clinic level, as this is the lowest level for which identifiable cash flows are largely independent of the cash flows of other
groups of assets and liabilities. The long lived assets fair values were determined by the following: Level 2 inputs where available, which included using a valuation multiple (e.g,
price per square foot) based on observable prices for comparable long lived assets; and Level 3 inputs, which included the multiple earnings approach using the Company's historical
earnings trend data, comparable historical asset sales by the Company and franchisees that were not exact matches, and (for calculating the fair value of intangible assets specifically)
the Company’s historical experience, future projections and comparable market data include future cash flows, long-term growth rates, attrition rates and discount rates. The carrying
values of these asset groups impaired to their fair value included fixed assets of $2.9 million that were written down to $1.2 million determined by the Level 3 inputs discussed above.

During  the  year  ended  December  31,  2022,  an  operating  lease  ROU  assets  related  to  a  closed  clinic  with  a  total  carrying  amount  of  $0.2  million  was  written  down  to zero.  The
associated operating lease liability had a life of 39 months at the time of impairment. However, the ROU asset was fully impaired due to the abandonment of the lease in 2022. The
Company considers the ROU asset as abandoned as it lacks the ability to sublease the underlying asset and obtain economic benefits. As a result, the Company recorded a noncash
impairment loss of approximately $0.2 million as Net loss on disposition or impairment in its consolidated income statement during the year ended December 31, 2022.

Note 6:    Intangible Assets and Goodwill

During 2023, the Company recognized $0.7 million, $0.1 million, and $0.2  million  of  reacquired  franchise  rights,  customer  relationships,  and  assembled  workforce,  respectively,
from the acquisitions as disclosed in Note 3, "Acquisitions." Intangible assets consisted of the following:

Intangible assets subject to amortization:
Reacquired franchise rights
Customer relationships
Assembled workforce

Gross Carrying
Amount

December 31, 2023
Accumulated
Amortization

Net Carrying
Value

$

$

7,385,830  $
1,682,807 
440,844 
9,509,481  $

2,926,595  $
1,349,938 
212,022 
4,488,555  $

4,459,235 
332,869 
228,822 
5,020,926 

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Intangible assets subject to amortization:
Reacquired franchise rights
Customer relationships
Assembled workforce

Gross Carrying
Amount

December 31, 2022
Accumulated
Amortization

Net Carrying
Value

$

$

12,881,894  $
4,330,365 
959,837 
18,172,096  $

4,755,286  $
2,352,500 
136,015 
7,243,801  $

8,126,608 
1,977,865 
823,822 
10,928,295 

The following is the weighted average amortization period for the Company's intangible assets:

Reacquired franchise rights
Customer relationships
Assembled workforce
     All intangible assets

Amortization (Years)
5.9
2.6
2.0
4.9

Amortization expense related to the Company’s intangible assets was $3,434,201 and 2,498,390 for the years ended December 31, 2023 and 2022, respectively.

Estimated amortization expense for 2024 and subsequent years is as follows:
2024
2025
2026
2027
2028
Thereafter

Total

The changes in the carrying amount of goodwill were as follows:

Balance as of December 31, 2022
Goodwill, gross
Accumulated impairment losses
Goodwill, net
2023 acquisition
Balance as of December 31, 2023
Goodwill, gross
Accumulated impairment losses
Goodwill reclassified to Held for sale
Goodwill, net

Note 7:    Debt

Credit Agreement

$

$

1,500,619 
1,100,700 
958,290 
565,521 
454,120 
441,676 
5,020,926 

Corporate Clinic Segment

8,548,401
(54,994)
8,493,407
— 

8,548,401
(54,994)
(1,140,529)
7,352,879

On February 28, 2020, the Company entered into a Credit Agreement (the “Credit Agreement”), with JPMorgan Chase Bank, N.A., individually, and as Administrative Agent and
Issuing Bank (“JPMorgan Chase” or the “Lender”). The Credit Agreement

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Table of Contents

provided for senior secured credit facilities (the "Credit Facilities") in the amount of $7,500,000, including a $2,000,000 revolver (the "Revolver") and $5,500,000 development line
of  credit  (the  "Line  of  Credit").  The  Revolver  included  amounts  available  for  letters  of  credit  of  up  to  $1,000,000  and  an  uncommitted  additional  amount  of  $2,500,000.  All
outstanding principal and interest on the Revolver were due on February 28, 2022.

On February 28, 2022, the Company entered into an amendment to its Credit Facilities (as amended, the “2022 Credit Facility”) with the Lender. Under the 2022 Credit Facility, the
Revolver  increased  to  $20,000,000  (from  $2,000,000),  the  portion  of  the  Revolver  available  for  letters  of  credit  increased  to  $5,000,000  (from  $1,000,000),  the  uncommitted
additional amount increased to $30,000,000 (from $2,500,000) and the developmental line of credit of $5,500,000 was terminated. The Revolver will be used for working capital
needs, general corporate purposes and for acquisitions, development and capital improvement uses. At the option of the Company, borrowings under the 2022 Credit Facility bear
interest at: (i) the adjusted Secured Overnight Financing Rate ("SOFR"), which is the daily simple SOFR, plus 0.10%,  plus 1.75%, payable on the last day of the selected interest
period of one, three or six months, and on the three-month anniversary of the beginning of any six-month interest period, if applicable; or (ii) an Alternative Base Rate (ABR), plus
1.00%, payable monthly. The ABR is the greatest of: (A) the prime rate (as published by the Wall Street Journal), (B) the Federal Reserve Bank of New York rate, plus 0.5%, and
(C) the adjusted one-month term SOFR rate. Amounts outstanding under the Revolver on February 28, 2022 continued to bear interest at the rate selected under the Credit Facilities
prior to the amendment until the last day of the interest period in effect, at which time, if not repaid, the amounts outstanding under the Revolver will bear interest at the 2022 Credit
Facility rate. As a result of this refinance, $2,000,000 of current maturity of long-term debt has been reclassified to long-term as of December 31, 2022. The 2022 Credit Facility will
terminate and all principal and interest will become due and payable on the fifth anniversary of the amendment (February 28, 2027). On January 17, 2024, the Company paid down
the outstanding balance on its Debt under the Credit Agreement of $2,000,000. As a result of this pay down, $2,000,000 of the long-term debt has been reclassified as current as of
December 31, 2023.

The Credit Facilities contain customary events of default, including but not limited to nonpayment; material inaccuracy of
representations  and  warranties;  violations  of  covenants;  certain  bankruptcies  and  liquidations;  cross-default  to  material  indebtedness;  certain  material  judgments;  and  certain
fundamental  changes  such  as  a  merger  or  sale  of  substantially  all  assets  (as  further  defined  in  the  Credit  Facilities).  The  Credit  Facilities  require  the  Company  to  comply  with
customary affirmative, negative and financial covenants, including minimum interest coverage and maximum net leverage. A breach of any of these operating or financial covenants
would result in a default under the Credit Facilities. If an event of default occurs and is continuing, the lenders could elect to declare all amounts then outstanding, together with
accrued  interest,  to  be  immediately  due  and  payable.  The  Credit  Facilities  are  collateralized  by  substantially  all  of  the  Company’s  assets,  including  the  assets  in  the  Company’s
company-owned  or  managed  clinics.  The  Company  intends  to  use  the  Revolver  for  general  working  capital  needs.  The  interest  rate  on  funds  borrowed  under  the  Revolver  as  of
December 31, 2023 was 7.2%. As of December 31, 2023, the Company was in compliance with all applicable financial and non-financial covenants under the Credit Agreement, and
$2,000,000 remains outstanding as of December 31, 2023.

In connection with the issuance of the Credit Facilities and the 2022 Credit Facility, the Company incurred debt issuance costs of $52,648 and $76,415, respectively. Interest expense
and amortization expense related to debt issuance costs are being amortized to “Other expense, net” and was $207,555 and $129,118 for the years ended December 31, 2023 and
2022, respectively.

Note 8:     Stock-Based Compensation

The Company grants stock-based awards under its 2014 Incentive Stock Plan (the “2014 Plan”). The shares issued as a result of stock-based compensation transactions generally
have been funded with the issuance of new shares of the Company’s common stock.

The Company may grant the following types of incentive awards under the 2014 Plan: (i) non-qualified stock options; (ii) incentive stock options; (iii) stock appreciation rights; (iv)
restricted stock; and (v) restricted stock units. Each award granted under the 2014 Plan is subject to an award agreement that incorporates, as applicable, the exercise price, the term of
the award, the periods of restriction, the number of shares to which the award pertains, and such other terms and conditions as the plan committee determines. Awards granted under
the 2014 Plan are classified as equity awards, which are recorded in stockholders’ equity in the Company’s consolidated balance sheets. Through December 31, 2023, the Company
has granted under the 2014 Plan (i) non-qualified stock options; (ii) incentive stock options; and (iii) restricted stock. There were no stock appreciation rights and restricted stock
units granted under the 2014 Plan as of December 31, 2023.

Stock Options

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Table of Contents

The Company’s closing price on the date of grant is the basis of fair value of its common stock used in determining the value of share-based awards. To the extent the value of the
Company’s  share-based  awards  involves  a  measure  of  volatility,  the  Company  uses  available  historical  volatility  of  the  Company’s  common  stock  over  a  period  of  time
corresponding to the expected stock option term. The Company uses the simplified method to calculate the expected term of stock option grants to employees as the Company does
not have sufficient historical exercise data to provide a reasonable basis upon which to estimate the expected term of stock options granted to employees. Accordingly, the expected
life  of  the  options  granted  is  based  on  the  average  of  the  vesting  term,  which  is  generally four years  and  the  contractual  term,  which  is  generally ten years.  The  Company  will
continue  to  evaluate  the  appropriateness  of  utilizing  such  method.  The  risk-free  interest  rate  is  based  on  United  States  Treasury  yields  in  effect  at  the  date  of  grant  for  periods
corresponding to the expected stock option term. Forfeitures are estimated based on historical and forecasted turnover, which is approximately 5%.

The Company did not grant options during the years ended December 31, 2023 and 2022.

The information below summarizes the stock options activity:

Outstanding at December 31, 2021
Granted at market price
Exercised
Expired
Cancelled
Outstanding at December 31, 2022
Granted at market price
Exercised
Expired
Cancelled

Outstanding at December 31, 2023

Exercisable at December 31, 2023

Vested and expected to vest at December 31, 2023

Number of
Shares

Weighted

Average
Exercise
Price

Weighted

Average
Remaining
Contractual Life

Aggregate Intrinsic

Value

595,089 
— 
(43,380)
(2,795)
(16,991)
531,923 
— 
(25,623)
(12,591)
(7,375)
486,334 

453,465 

485,643 

$

$

$

$

$

9.72 

8.86 
28.45 
24.96 
9.2 

7.90 
13.07 
28.58 
8.88 

7.34 

8.83 

5.9

4.7

3.7

3.5

3.7

$

$

$

$

$

$

$

33,336,794 

657,058 

3,797,904 

205,191 

1,903,699 

1,903,699 

1,903,699 

The aggregate fair value of the Company’s stock options vested during 2023 and 2022 was $407,166 and $631,512, respectively.

The Company recognizes compensation costs ratably over the period of service using the straight-line method. Forfeitures are estimated based on historical and forecasted turnover,
which is approximately 5%. For the years ended December 31, 2023 and 2022, stock-based compensation expense for stock options was $322,574 and $515,279, respectively.

Unrecognized stock-based compensation expense for stock options as of December 31, 2023 was $275,792, which is expected to be recognized ratably over the next 1.2 years.

Restricted Stock

Restricted stock awards granted to employees generally vest in four equal annual installments, although on May 25, 2023, the Company granted 51,401 shares of restricted stock as
part  of  a  special  award  to  certain  high  performing  employees  that  vest  in one  installment  on  the  first  anniversary  of  the  grant.  Restricted  stock  awards  granted  to  non-employee
directors vest on the earlier of (i) one year from the grant date and (ii) the date of the next annual meeting of the shareholders of the Company occurring after the date of grant.

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The information below summaries the restricted stock activity:

Restricted Stock Awards
Non-vested at December 31, 2021
Granted
Vested
Cancelled
Non-vested at December 31, 2022
Granted
Vested
Cancelled

Non-vested at December 31, 2023

Shares

Weighted Average Grant-

Date Fair Value per Award

27,720 
68,125 
(17,240)
(8,293)
70,312 
204,122 
(33,869)
(8,664)
231,901 

$

$

28.51 
29.47 
29.13 
30.51 
29.05 
14.54 
22.06 
28.46 
17.32 

For  the  years  ended  December  31,  2023  and  2022,  stock-based  compensation  expense  for  restricted  stock  was  $1,415,108  and  $758,710,  respectively.  Unrecognized  stock-based
compensation expense for restricted stock awards as of December 31, 2023 was $2,799,213 to be recognized ratably over 2.5 years.

Tax Benefits

Net (loss) income for 2023 and 2022 included pre-tax expense related to stock-based compensation of $1.7 million and $1.3 million, respectively. The Company recognized federal
income tax benefits of $0 and $0.1 million from the exercises of stock options and restricted stock awards for 2023 and 2022, respectively.

Note 9:    Income Taxes

Income tax expense (benefit) reported in the consolidated income statements is comprised of the following:

Current expense:
Federal
State, net of state tax credits
Total current expense
Deferred expense (benefit):
Federal
State
Total deferred expense (benefit)

Total income tax expense

December 31,

2023

2022

$

$

178,152  $
251,428 
429,580 

8,606,677 
2,354,696 
10,961,373 
11,390,953  $

377,281 
132,520 
509,801 

(295,011)
(146,342)
(441,353)
68,448 

The following are the components of the Company’s deferred tax assets (liabilities) for federal and state income taxes:

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Deferred income tax assets:
Accrued expenses
Deferred revenue
Lease liability
Goodwill - component 2
Nonqualified stock options
Interest expense limitation
Net operating loss carryforwards
Tax credits
Intangibles
Total deferred income tax assets
Deferred income tax liabilities:
Lease right-of-use asset
Deferred franchise costs
Goodwill - component 1
Asset basis difference related to property and equipment
Restricted stock compensation
Total deferred income tax liabilities
Valuation allowance
Net deferred tax asset ($1.1 million and $1.0 million attributable to VIEs as of December 31,
2023 and 2022)

December 31,

2023

2022

$

426,218  $

5,414,824 
6,697,111 
63,328 
378,208 
— 
3,383,391 
35,850 
3,907,623 
20,306,553 

(5,852,353)
(108,148)
(673,278)
(1,853,103)
65,886 
(8,420,996)
(10,853,909)

97,148 
5,338,821 
6,582,122 
72,033 
339,075 
35,031 
5,285,726 
35,850 
3,166,533 
20,952,339 

(5,694,797)
(100,558)
(537,421)
(2,545,455)
(145,956)
(9,024,187)
— 

$

1,031,648  $

11,928,152 

A  valuation  allowance  of  $10.9  million  and  $0  was  recorded  against  the  deferred  tax  asset  balance  of  The  Joint  Corp.,  without  its  VIEs,  as  of  December  31,  2023  and  2022,
respectively. As of each reporting date, the Company’s management considers new evidence, both positive and negative, that could impact management’s view with regard to future
realization of deferred  tax  assets  in  each  reporting  jurisdiction. A  significant  piece  of  objective  evidence  evaluated  was  the  cumulative  loss  incurred  in  each  jurisdiction  over  the
three-year period ended December 31, 2023. Such objective evidence limits the ability to consider other subjective evidence, such as projections for future growth, in evaluating the
need for a valuation allowance. As a result, management has determined that it is more likely than not that The Joint Corp. will not realize its deferred tax assets as of December 31,
2023, and has recorded a valuation allowance after consideration of any recorded deferred tax liabilities

The Joint Corp, without the VIE, has federal gross net operating loss carryforwards of $13.4 million and $21.6 million as of December 31, 2023 and 2022, respectively. Federal tax
effected of these net operating losses were $2.8 million and $4.5 million as of December 31, 2023 and 2022, respectively. $8.3 million of the federal net operating loss is subject to a
20-year carryforward, with a portion beginning to expire in 2036. $5.1 million of the federal net operating loss has an indefinite carryforward period.

The Joint Corp., without its consolidated VIEs, has various state net operating loss carryforwards. The determination of the state net operating loss carryforwards is dependent upon
apportionment percentages and state laws that can change from year to year and impact the amount of such carryforwards. If such net operating loss carryforwards are not utilized,
they will begin to expire in 2025.

The Joint Corp. has research and development credits of $14,229 that will begin to expire in 2031 and $21,621 California AMT credits that do not expire.

The VIE's have net operating loss carryforwards of $0.2 million and $0.5 million as of December 31, 2023 and 2022, respectively. No federal net operating loss is subject to a 20 year
carryforward. $0.2 million of the federal net operating loss has an indefinite carryforward period.

The VIE's have various state net operating loss carryforwards. The determination of the state net operating loss carryforwards is dependent upon apportionment percentages and state
laws that can change from year to year and impact the amount of such carryforwards. If such net operating loss carryforwards are not utilized, they will begin to expire in 2036.

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The following is a reconciliation of the statutory federal income tax rate applied to pre-tax accounting net income, compared to the income tax benefit in the consolidated income
statements:

Expected federal tax expense
Meals and entertainment
State tax provision (benefit), net of federal benefit
Other permanent differences
Change in VA
Stock compensation
Change in tax rate
Return to provision
Other adjustments

Expense

For the Years Ended December 31,

2023

2022

Amount

Percent

Amount

Percent

$

$

344,139 
31,057 
163,657 
12,651 
10,849,714 
(2,030)
147,911 
(153,254)
(2,892)
11,390,953 

21.0 % $
1.9 %
10.0 %
0.8 %
662.1 %
(0.1)%
9.0 %
(9.4)%
(0.2)%
695.1 % $

145,982 
— 
41,660 
15,458 
— 
(91,454)
(64,756)
— 
21,558 
68,448 

21.0 %
— %
6.0 %
2.2 %
— %
(13.2)%
(9.3)%
— %
3.1 %
9.8 %

Changes  in  the  Company’s  income  tax  expense  relate  primarily  to  states  taxes,  change  in  valuation  allowance,  changes  in  tax  rates,  return-to-provision  adjustments,  as  well  as
changes in pre-tax income during the year ended December 31, 2023, as compared to the year ended December 31, 2022. For the years ended December 31, 2023 and December 31,
2022, effective tax rates were 695.1% and 9.8%, respectively. The difference between the statutory federal income tax rate and the Company’s effective tax rate was primarily due to
the valuation allowance, and state taxes.

For  the  years  ended  December  31,  2023  and  December  31,  2022,  the  Company  had  gross  uncertain  tax  positions  attributable  to  the  VIEs  of  $1.2  million  and  $1.3  million,
respectively.

Beginning balances
Increases related to tax positions taken during a prior year
Decreases related to tax positions taken during a prior year
Increases related to tax positions taken during a current year
Decreases related to settlements with taxing authorities
Decreases related to expiration of the statute of limitations
Ending balances

December 31,

2023

2022

$

$

1,314,351  $

— 
— 
— 
— 
(138,585)
1,175,766  $

1,314,351 
— 
— 
— 
— 
— 
1,314,351 

At December 31, 2023 and December 31, 2022, there were $19,433 and $19,433, respectively, of unrecognized tax benefits that if recognized would affect the annual effective tax
rate.

Interest  and  penalties  associated  with  tax  positions  are  recorded  in  the  period  assessed  as  general  and  administrative  expenses. Accrued  interest  and  penalties  was  $142,213  and
$143,584 for the years ended December 31, 2023 and December 31, 2022 and recorded as other liabilities.

With exceptions due to the generation and utilization of net operating losses or credits, as of December 31, 2023, the Company is no longer subject to federal and state examinations
by taxing authorities for tax years before 2020 and 2019, respectively.

Note 10:     Commitments and Contingencies

Leases

The table below summarizes the components of lease expense and income statement location for the years ended December 31, 2023 and December 31, 2022:

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Finance lease costs:
Amortization of assets
Interest on lease liabilities
Total finance lease costs
Operating lease costs

Total lease costs

Line Item in the Company’s Consolidated Income Statements

2023

2022

Years Ended December 31,

Depreciation and amortization
Other expense, net

General and administrative expenses

$

$
$
$

30,279  $
3,167 
33,446  $
6,075,254  $
6,108,700  $

55,572 
4,516 
60,088 
5,647,185 
5,707,273 

Supplemental information and balance sheet location related to leases for the years ended December 31, 2023 and December 31, 2022 was as follows:

Operating Leases:
Operating lease right-of -use asset
Operating lease liability, current portion
Operating lease liability, net of current portion

Total operating lease liability
Finance Leases:
Property and equipment, at cost
Less accumulated amortization

Property and equipment, net

Finance lease liability, current portion
Finance lease liability, net of current portion

Total finance lease liabilities

Weighted average remaining lease term (in years):
Operating leases
Finance lease

Weighted average discount rate:
Operating leases
Finance leases

$

$

$

$

$

$

$

Years Ended December 31,
2022
2023

12,413,221 

3,756,328 
10,914,997 
14,671,325 

151,396 
(117,932)
33,464 

25,491 
38,016 
63,507 

$

$

$

$

$

$

$

4.8
2.4

5.4 %
4.3 %

20,587,199 

5,295,830 
18,672,719 
23,968,549 

151,396 
(87,652)
63,744 

24,433 
63,507 
87,940 

5.4
3.4

4.8 %
4.3 %

Supplemental cash flow information related to leases for the years ended December 31, 2023 and December 31, 2022 were as follows:

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Cash paid for amounts included in measurement of liabilities:
Operating cash flows from operating leases
Operating cash flows from finance leases
Financing cash flows from finance leases

Non-cash transactions: ROU assets obtained in exchange for lease liabilities
Operating lease
Finance lease

Maturities of lease liabilities as of December 31, 2023 were as follows:

2024
2025
2026
2027
2028
Thereafter
Total lease payments
Less: Imputed interest
Total lease obligations
Less: Current obligations

Long-term lease obligation

Years Ended December 31,
2022
2023

$

6,567,992  $
3,167 
24,432 

5,931,114 
4,516 
49,855 

4,645,810 
— 

7,222,822 
— 

Operating Leases
4,424,754 
$
4,052,720 
2,753,979 
2,026,045 
1,202,912 
2,233,735 
16,694,145 
(2,022,820)
14,671,325 
(3,756,328)
10,914,997 

$

$

$

Finance Lease

27,600 
27,600 
11,500 
— 
— 
— 
66,700 
(3,193)
63,507 
(25,491)
38,016 

The Company entered into a lease for its new corporate clinic's space that had not yet commenced as of the year ended December 31, 2023. This lease is expected to result in
additional ROU asset and liability of approximately $0.6 million. This lease is expected to commence during the first or second quarter of 2024, with lease terms ten years.

Guarantee in Connection with the Sale of the Divested Business

In connection with the sale of a company-managed clinic in 2022, the Company guaranteed one future operating lease commitment assumed by the buyers. The Company is obligated
to perform under the guarantee if the buyers fail to perform under the lease agreement at any time during the remainder of the lease agreement, which expires on May 31, 2027. At
the date of sale, the undiscounted maximum potential future payments totaled $247,296. As of the year ended December 31, 2023, the undiscounted remaining lease payments under
the agreement totaled $184,296. The Company had not recorded a liability with respect to the guarantee obligation as of December 31, 2023, as the Company concluded that payment
under the lease guarantee was not probable.

Litigation

In the normal course of business, the Company is party to litigation and claims from time to time. The Company maintains insurance to cover certain litigation and claims, subject to
policy limits.

Note 11: Segment Reporting

An operating segment is defined as a component of an enterprise for which discrete financial information is available and is reviewed regularly by the Chief Operating Decision
Maker (“CODM”) to evaluate performance and make operating decisions. The Company has identified its CODM as the Chief Executive Officer.

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The  Company  has two  operating  business  segments.  The  Corporate  Clinics  segment  is  comprised  of  the  operating  activities  of  the  company-owned  or  managed  clinics. As  of
December 31, 2023, the Company operated or managed 135 clinics under this segment. The Franchise Operations segment is comprised of the operating activities of the franchise
business unit. As of December 31, 2023, the franchise system consisted of 800 clinics in operation. Corporate is a non-operating segment that develops and implements strategic
initiatives and supports the Company’s two operating business segments by centralizing key administrative functions such as finance and treasury, information technology, insurance
and risk management, legal and human resources. Corporate also provides the necessary administrative functions to support the Company as a publicly-traded company. A portion of
the expenses incurred by Corporate are allocated to the operating segments.

The tables below present financial information for the Company’s two operating business segments.

Revenues:

Corporate clinics
Franchise operations

Total revenues

Depreciation and amortization:

Corporate clinics
Franchise operations
Corporate administration

Total depreciation and amortization

Segment operating (loss) income:

Corporate clinics
Franchise operations
Unallocated corporate

Total segment operating (loss) income

Reconciliation of total segment operating (loss) income to consolidated earnings before income taxes:

Total segment operating (loss) income
Other income (expense), net

Income before income tax expense

Segment assets:
Corporate clinics
Franchise operations
Total segment assets

Unallocated cash and cash equivalents and restricted cash
Unallocated property and equipment
Other unallocated assets

Total assets

Year Ended December 31,
2022
2023

70,718,880  $
46,977,476 
117,696,356  $

59,422,294 
41,830,016 
101,252,310 

7,415,395  $
809,135 
357,673 
8,582,203  $

5,557,494 
744,172 
344,956 
6,646,622 

(2,502,643) $
20,332,354 
(19,902,798)

(2,073,087) $

110,257 
17,340,402 
(16,622,405)
828,254 

(2,073,087) $
3,711,843 
1,638,756  $

828,254 
(133,101)
695,153 

$

$

$

$

$

$

$

$

December 31, 2023

December 31, 2022

$

$

$

$

52,210,617 
10,521,582 
62,732,199 

19,214,292 
2,843,491 
2,360,877 
87,150,859 

$

$

$

$

56,008,234 
12,360,878 
68,369,112 

10,550,417 
915,216 
13,655,632 
93,490,377 

“Unallocated  cash  and  cash  equivalents  and  restricted  cash”  relates  primarily  to  corporate  cash  and  cash  equivalents  and  restricted  cash  as  discussed  at  Note  1,  "Cash  and  Cash
Equivalents," “unallocated property and equipment” relates primarily to corporate fixed assets, and “other unallocated assets” relates primarily to deposits, prepaid and other assets.

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Table of Contents

Note 12: Employee Retention Credit

The employee retention credit ("ERC"), as originally enacted through the Coronavirus Aid, Relief and Economic Security Act (“CARES Act”) on March 27, 2020, is a refundable
credit against certain employment taxes equal to 50% of the qualified wages an eligible employer paid to employees from March 17, 2020 to December 31, 2020. The Disaster Tax
Relief Act, enacted on December 27, 2020, extended the ERC for qualified wages paid from January 1, 2021 to June 30, 2021 and the credit was increased to 70% of qualified wages
an  eligible  employer  paid  to  employees  during  the  extended  period.  The American  Rescue  Plan Act  of  2021,  enacted  on  March  11,  2021,  further  extended  the  ERC  through
December 31, 2021.

In October 2022, the Company filed an application with the IRS for the ERC. Employers are eligible for the credit if they experienced full or partial suspension or modification of
operations during any calendar quarter because of governmental orders due to the pandemic or a significant decline in gross receipts based on a comparison of quarterly revenue
results for 2020 and/or 2021 with the comparable quarter in 2019. The Company’s ERC application was equal to 70% of qualified wages paid to employees during the period from
January 1, 2021 to June 30, 2021 for a maximum quarterly credit of $7,000 per employee. In March 2023, the Company received notice and refunds from the IRS related to the
overpayment of Federal Employment Tax plus interest in the amount of $4.8 million related to the ERC application. The $4.8 million ERC is subject to a 20% consulting fee. The
Company's eligibility remains subject to audit by the IRS for a period of five years.

Since there are no generally accepted accounting principles for for-profit business entities that receive government assistance that is not in the form of a loan, an income tax credit or
revenue from a contract with a customer, we determined the appropriate accounting treatment by analogy to other guidance. We accounted for the ERC by analogy to International
Accounting Standards (“IAS”) 20, Accounting for Government Grants and Disclosure of Government Assistance, of International Financial Reporting Standards.

Under an IAS 20 analogy, a business entity would recognize the ERC on a systematic basis over the periods in which the entity recognizes the payroll expenses for which the grant
(i.e., tax credit) is intended to compensate when there is reasonable assurance (i.e., it is probable) that the entity will comply with any conditions attached to the grant and the grant
(i.e., tax credit) will be received.

We have accounted for the $3.8 million ERC, net of the consulting fee, for the year ended December 31, 2023 as other income on the Statement of Income when the Company was
reasonably assured that the Company met all requirements of the ERC and the grant would be received. The ERC refund is not taxable; however, the credit is subject to expense
disallowance rules which increased income tax expense as a discrete item by $0.9 million, net of the consulting expense deduction, for the year ended December 31, 2023.

Note 13: Related Party Transaction

Mr.  Jefferson  Gramm,  Managing  Partner  of  Bandera  Partners  LLC  who  is  a  beneficial  holder  of  more  than 5%  of  our  outstanding  common  stock  (approximately 27%  as  of
December 31, 2023) was appointed to the Board of Directors effective as of January 2, 2024, to serve until the election and qualification of his successor at the 2024 Annual Meeting.

In December 2020, we sold two franchise licenses at $39,900 and $29,900 each (which reflects the $10,000 multi-unit discount for the second license per the Franchise Disclosure
Document) to Marshall Gramm, who is a family member of Mr. Jefferson Gramm. In April 2020 and 2021, we sold  two franchise licenses at $39,900 and $29,900,  respectively
(which reflects the $10,000 multi-unit discount for the second license per the Franchise Disclosure Document), to a franchisee of which Mr. Jefferson Gramm is a 50% co-partner in
the business.

These transactions involved terms no less favorable to us than those that would have been obtained in the absence of such affiliation. Although we have no way of estimating the
aggregate  amount  of  franchise  fees,  royalties,  advertising  fund  fees,  IT  related  income  and  computer  software  fees  that  these  franchisees  will  pay  over  the  life  of  the  franchise
licenses, the franchisees affiliated with Mr. Gramm are subject to such fees under the same terms and conditions as all other franchisees. These franchisees affiliated with Mr. Gramm
paid $124,275 and $92,767 in 2023 and 2022, respectively, for such royalties and other fees.

In October 2020, Mr. Gramm loaned approximately $370,000 to an unaffiliated franchisee that owns and operates one franchise clinic. The loan is not secured by the assets of the
business and there are no foreclosure rights.

Note 14: Subsequent Events

On January 17, 2024, the Company paid down the outstanding balance on its Debt under the Credit Agreement of $2,000,000.

ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

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Table of Contents

None.

ITEM 9A.    CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) are designed to provide reasonable assurance that information required
to be disclosed in our reports filed under the Exchange Act, such as this Form 10-K, is recorded, processed, summarized and reported within the time periods specified in the SEC’s
rules and forms. Disclosure controls and procedures also include, without limitation, controls and procedures that are designed to provide reasonable assurance that such information
is  accumulated  and  communicated  to  our  management,  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  as  appropriate,  to  allow  timely  decisions  regarding
required  disclosure.  The  Chief  Executive  Officer  and  the  Chief  Financial  Officer,  with  assistance  from  other  members  of  management,  have  reviewed  the  effectiveness  of  our
disclosure controls and procedures as of December 31, 2023 and, based on their evaluation, have concluded that the disclosure controls and procedures were effective as of such date
due to material weaknesses in internal control over financial reporting, described below.

Management's Report on Internal Control Over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15(f) of the Exchange Act). Internal control
over  financial  reporting  is  the  process  designed  under  the  Chief  Executive  Officer’s  and  the  Chief  Financial  Officer’s  supervision,  and  effected  by  our  Board  of  Directors,
management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles in the United States.

Internal control over financial reporting has inherent limitations. Internal control over financial reporting is a process that involves human diligence and compliance and is subject to
lapses in judgment and breakdowns resulting from human failures. Internal control over financial reporting also can be circumvented by collusion or improper management override.
Because of such limitations, there is a risk that material misstatements will not be prevented or detected on a timely basis by internal control over financial reporting. Therefore, it is
possible to design into the process safeguards to reduce, though not eliminate, this risk.

Under  the  supervision  and  with  the  participation  of  our  management,  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  we  conducted  an  evaluation  of  the
effectiveness of our internal control over financial reporting as of December 31, 2023, as required by Exchange Act Rule 13a-15(c). In making this assessment, we used the criteria
set forth by the Committee of Sponsoring Organizations of the Treadway Commission in the 2013 Internal Control - Integrated Framework (2013 Framework).

As  disclosed  in  Part  II  Item  9A  Controls  and  Procedures  in  our  Form  10-K/A  for  the  year  ended  December  31,  2022,  we  previously  identified  material  weaknesses  as  discussed
below. A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material
misstatement of our annual or interim financial statements will not be prevented or detected on a timely basis.

We identified material weaknesses in internal controls related to (i) the accounting treatment in significant complex areas and (ii) the identification of uncertain tax positions. We did
not design and maintain effective controls over the accounting of complex areas, including accounting for revenue recognition and we did not design and maintain effective controls
over the identification of uncertain tax positions.

During 2023, management implemented our previously disclosed remediation plan that included modifying internal controls to address completeness of documentation on uncertain
tax  positions,  revenue  and  acquisition  related  transactions  over  adoptions  of  the  appropriate  respective  accounting  standards,  specifically  through  the  utilization  of  subject  matter
experts to review conclusions over complex accounting policies.

During the fourth quarter of 2023, we completed our testing of the operating effectiveness of the implemented controls and found them to be effective. As a result, we have concluded
the material weaknesses have been remediated as of December 31, 2023.Our Chief Executive Officer and Chief Financial Officer have certified that, based on their knowledge, the
financial statements and other financial information included in this Form 10-K, fairly present in all material respects the financial

76

Table of Contents

condition, results of operations and cash flows of our company as of, and for, the periods presented in this Form 10-K. BDO, USA, P.C. has issued an unqualified opinion on our
financial statements, which is included in Item 8 of this Form 10-K.

Our  internal  control  over  financial  reporting  as  of  December  31,  2023  has  been  audited  by  BDO,  USA,  P.C.  an  independent  registered  public  accounting  firm,  as  stated  in  the
attestation report which is included herein.

Changes in Internal Controls over Financial Reporting
Other than the changes in connection with our implementation of the remediation plan discussed above, no other changes in our internal control over financial reporting (as defined in
Rules  13a-15(f)  or  15d-15(f)  of  the  Exchange Act)  occurred  during  the  fourth  quarter  of  2023  that  have  materially  affected,  or  are  reasonably  likely  to  materially  affect,  the  our
internal control over financial reporting.

Report of Independent Registered Public Accounting Firm

Shareholders and Board of Directors
The Joint Corp.
Scottsdale, Arizona

Opinion on Internal Control over Financial Reporting

We have audited The Joint Corp’s (the “Company’s”) internal control over financial reporting as of December 31, 2023, based on criteria established in Internal Control – Integrated
Framework (2013)  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (the  “COSO  criteria”).  In  our  opinion,  the  Company  maintained,  in  all
material respects, effective internal control over financial reporting as of December 31, 2023, based on the COSO criteria.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company Accounting  Oversight  Board  (United  States)  (“PCAOB”),  the  consolidated  balance  sheets  of  the
Company as of December 31, 2023 and 2022, the related consolidated statements of income, stockholders’ equity, and cash flows for the years then ended, and the related notes and
our report dated March 7, 2024 expressed an unqualified opinion thereon.

Basis for Opinion

The  Company’s  management  is  responsible  for  maintaining  effective  internal  control  over  financial  reporting  and  for  its  assessment  of  the  effectiveness  of  internal  control  over
financial reporting, included in the accompanying Item 9A, Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the
Company’s internal control over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent with respect
to the Company in accordance with U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit of internal control over financial reporting in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of
internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based
on the assessed risk. Our audit also included performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis
for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of
financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies
and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2)
provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles,
and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance  regarding  prevention  or  timely  detection  of  unauthorized  acquisition,  use,  or  disposition  of  the  company’s  assets  that  could  have  a  material  effect  on  the  financial
statements.

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Table of Contents

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future
periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may
deteriorate.

/s/ BDO USA, P.C.
Phoenix, Arizona

March 7, 2024

ITEM 9B.    OTHER INFORMATION

During  the  quarter  ended  December  31,  2023,  no  director  or  officer  of  our  company adopted  or terminated  a  "Rule  10b5-1  trading  arrangement"  or  a  "non-Rule  10b5-1  trading
arrangement" (in each case, defined in Item 408 of Regulation S-K).

ITEM 9C.    DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS

Not applicable.

ITEM 10.    DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

PART III

The information required by this item will be included in our Proxy Statement to be filed pursuant to Regulation 14A within 120 days after our year ended December 31, 2023 in
connection with our 2024 Annual Meeting of Stockholders (the "2024 Proxy Statement") and is incorporated herein by reference.

Code of Ethics and Business Conduct

The information required by this item will be included in the 2024 Proxy Statement and is incorporated herein by reference.

ITEM 11.    EXECUTIVE COMPENSATION

The information required by this item will be included in the 2024 Proxy Statement and is incorporated herein by reference, except for the information required by Item 402(v) of
Regulation S-K, which is specifically not incorporated herein by reference.

ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The information required by this Item will be included in the 2024 Proxy Statement and is incorporated herein by reference.

ITEM 13.    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required by this item will be included in the 2024 Proxy Statement and is incorporated herein by reference.

ITEM 14.    PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this item will be included in the 2024 Proxy Statement and is incorporated herein by reference.

ITEM 15.    EXHIBITS, FINANCIAL STATEMENT SCHEDULES

(a) Documents filed as part of this report.

PART IV

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Table of Contents

(1) Financial Statements. The consolidated financial statements listed on the index to Item 8 of this Form 10-K are filed as a part of this Annual Report.

(2) Financial Statement Schedules. All financial statement schedules have been omitted since the information is either not applicable or required or is included in the consolidated

financial statements or notes thereof.

(3) Exhibits.

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Table of Contents

EXHIBIT INDEX

Exhibit
Number
3.1

3.2
4.1

10.1#

10.2#
10.3#
10.4#
10.5#
10.6#

10.7#

10.8#

10.9#

10.10#

10.11#

10.12#

10.13#

10.14#

10.15#

10.16#

10.17#
10.18#

10.19#

10.20#

Description
Amended and Restated Certificate of Incorporation of the
Registrant.
Fourth Amended and Restated Bylaws
Description of the Registrant’s Securities Registered Pursuant to
Section 12 of the Securities Exchange Act of 1934
Form of Indemnification Agreement between the Registrant and
each of its directors and officers and related schedule.
2012 Stock Plan.
Amended and Restated 2014 Incentive Stock Plan. 
Amendment to Amended and Restated 2014 Incentive Stock Plan
Amendment to Amended and Restated 2014 Incentive Stock Plan
Form of Incentive Stock Option Agreement under 2014 Stock
Plan.
Form of Incentive Stock Option Agreement under Amended and
Restated 2014 Stock Plan
2020 Amended Form of Incentive Stock Option Agreement
under Amended and Restated 2014 Stock Plan
Form of Nonstatutory Stock Option Agreement under 2014 Stock
Plan.
Form of Nonstatutory Stock Option Agreement under Amended
and Restated 2014 Stock Plan
Amended Form of Nonstatutory Stock Option Agreement under
Amended and Restated 2014 Stock Plan
Form of Nonstatutory Stock Option Agreement under 2014 Stock
Plan for Article 7, Annual Option Grants.
Form of Restricted Stock Award under Amended and Restated
2014 Stock Plan
2019 Amended Form of Restricted Stock Award Agreement
under Amended and Restated 2014 Stock Plan
2020 Amended Form of Restricted Stock Award Agreement
under Amended and Restated 2014 Stock Plan
Executive Short-Term Incentive Plan (amended January 25,
2021)
Executive Short-Term Incentive Plan (amended May 2, 2021)
Employment Letter Agreement between The Joint Corp. and Jake
Singleton dated November 6, 2018
Confidentiality, Noncompetition and Nonsolicitation Agreement
between the Registrant and Jake Singleton dated November 6,
2018
Amendment to Employment Letter Agreement between the
Registrant. and Jake Singleton dated November 6, 2018

Provided
Herewith

Incorporated by Reference

Form
S-1

10-Q
10-K

S-1

S-1
8-K
10-K
10-K
S-1

8-K

10-K

S-1

8-K

10-K

S-1

10-K

8-K

10-K

8-K

10-Q
8-K

8-K

File No.
333-198860

001-36724
001-36724

333-198860

333-198860
001-136724
001-36724
001-36724
333-207632

333-207632

001-36724

333-207632

333-207632

001-36724

333-207632

001-36724

333-207632

001-36724

001-36724

001-36724
001-36724

001-36724

Exhibit(s)
3.2

3.2
4.1

10.1

10.2
10.1
10.6
10.5
10.4

10.1

10.9

10.5

10.2

10.12

10.6

10.54

10.3

10.16

10.1

10.1
10.1

10.2

Filing Date
9/19/2014

9/26/2023
3/6/2020

9/19/2014

9/19/2014
5/25/2023
3/6/2020
3/14/2022
10/27/2015

4/3/2019

3/6/2020

10/27/2015

4/3/2019

3/6/2020

10/27/2015

3/9/2018

4/3/2019

3/6/2020

1/27/2021

8/6/2021
11/8/2018

11/8/2018

10-K

001-36724

10.32

3/6/2020

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Table of Contents

10.21#

10.22#

10.23

10.24
10.25
10.26

10.27

10.28
10.29
10.30
10.31

10.32
10.33

10.34

10.35

Employment Letter Agreement between the Registrant and Peter Holt
dated December 11, 2018
Confidentiality, Noncompetition and Nonsolicitation Agreement
between the Registrant and Peter Holt dated December 11, 2018
Lease Agreement dated May 17, 2019 between the Registrant and
Terra Verde Owner LLC for the Registrant’s office located at 16767
North Perimeter Drive, Suite 110, Scottsdale, Arizona 85260
Form of the Registrant’s Regional Developer License Agreement.
Form of the Registrant’s Franchise Agreement.
Credit Agreement, dated as of February 28, 2020, among the Registrant
JPMorgan Chase Bank, N.A., as the Lender, and JPMorgan Chase
Bank, N.A., as Administrative Agent and Sole Bookrunner and Sole
Lead Arranger
Pledge and Security Agreement, dated as of February 28, 2020, among
the Registrant and JPMorgan Chase Bank, N.A., as Administrative
Agent
Term A Loan Note dated February 28, 2020
Revolving Loan Note dated February 28, 2020
Loan Note dated as of April 9, 2020
Corrected Second Amendment to Credit Agreement, dated as of
February 28, 2022 (the “2022 Amendment”) with Annex 1 Credit
Amended and Restated Revolving Loan Note dated February 28, 2022
Asset Purchase Agreement dated July 17, 2019, by and among the
Registrant, TJ of Savannah – Twelve Oaks, LLC, a Georgia limited
liability company, TJ of Pooler, LLC, a Georgia limited liability
company, and TJ of Bluffton, LLC, a Georgia limited liability
company , Robyn Meglin and Allen Meglin, as amended
Asset and Franchise Purchase Agreement, dated August 1, 2019,
among the Registrant, RJJ, LLC a South Carolina limited liability
company, Robin Willey and Judy Willey
North Carolina Regional Developer License Purchase Agreement dated
as of December 31, 2020 by and among the Registrant as purchaser,
Wellness Incorporated, a North Carolina corporation as seller, and Paul
Trindel as guarantor

8-K

10-K

10-K

10-K/A
10-K/A
8-K

001-36724

001-36724

001-36724

001-36724
001-36724
001-36724

8-K

001-36724

8-K
8-K
8-K
10-Q

8-K
8-K

001-36724
001-36724
001-36724
001-36724

001-36724
001-36724

10.1

10.47

10.20

10.2
10.3
10.1

10.2

10.3
10.4
10.1
10.1

10.2
10.1

12/6/2018

3/11/2019

3/6/2020

9/26/2023
9/26/2023
3/3/2020

3/3/2020

3/3/2020
3/3/2020
4/15/2020
5/6/2022

3/4/2022
7/23/2019

8-K

001-36724

10.1

8/5/2019

10-K

001-36724

10.40

3/5/2021

81

Table of Contents

10.36

10.37

10.38#

10.39
10.40
21
23.1
31.1

31.2

32**

101.INS

10-K

001-36724

10.41

3/5/2021

10-Q

001-36724

10.1

8/5/2022

10-Q/A

001-36724

8-K
8-K
S-1

001-36724
001-36724
333-198860

10.2

10.1
10.2
21.1

10/30/2023

11/8/2023
11/8/2023
9/19/2014

Georgia Regional Developer License Purchase Agreement dated as of
January 1, 2021 by and among the Registrant as purchaser, Midtown
Health Solutions, Inc., a Georgia corporation as seller, and Dr. Patrick
Greco as guarantor
Asset and Franchise Purchase Agreement dated May 19, 2022 among
the Registrant, SJV Tempe Marketplace, LLC, an Arizona limited
liability company (“ TM ”), Shakarian Joint Ventures, LLC, an
Arizona limited liability company (“ SJV ”), SJV East Mesa, LLC, an
Arizona limited liability company (“ EM ”), SJV Apache Junction,
LLC, an Arizona limited liability company (“ AJ ”), Dr. Aaron
Shakarian, an individual and Stacie Shakarian, an individual (TM,
SJV, EM, AJ, Dr. Aaron Shakarian and Stacie Shakarian, collectively,
the “Seller ”), and Shakarian Holdings, LLC, an Arizona limited
liability company, Dr. Aaron Shakarian, an individual and Stacie
Shakarian, an individual (collectively, the “ Shareholder ”)
Executive Short-Term Incentive Plan (STIP) (Amended March 7,
2023)
Nomination and Standstill Agreement
Confidentiality Agreement
List of subsidiaries of the Registrant
Consent of BDO USA, P.C.
Certification of Principal Executive Officer pursuant to Rule 13a-
14(a) or 15d-14(a) of the Securities Exchange Act of 1934, as adopted
pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Certification of Principal Financial Officer pursuant to Rule 13a-14(a)
or 15d-14(a) of the Securities Exchange Act of 1934, as adopted
pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Certification by Principal Executive Officer and Principal Financial
Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002 

XBRL Instance Document (the instance document does not appear in the Interactive Data File
because its XBRL tags are embedded within the inline XBRL document)
Inline XBRL Taxonomy Extension Schema Document
Inline XBRL Taxonomy Extension Calculation Linkbase Document
Inline XBRL Taxonomy Extension Definition Linkbase Document
Inline XBRL Taxonomy Extension Label Linkbase Document
Inline XBRL Taxonomy Extension Presentation Linkbase Document
Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

101.SCH
101.CAL
101.DEF
101.LAB
101.PRE
104
# Management contract or compensatory plan or arrangement
** Furnished, not filed

___________________

ITEM 16.    FORM 10-K SUMMARY

None.

82

X
X

X

X

X

X
X
X
X
X
X

Table of Contents

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized on March 7, 2024.

The Joint Corp.

By:

/s/ Jake Singleton
Jake Singleton Chief Financial Officer
(Principal Financial Officer and Principal Accounting Officer)

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Peter D. Holt and Jake Singleton, jointly and severally,
his or her attorneys-in-fact, each with the power of substitution, for him or her in any and all capacities, to sign any amendments to this Annual Report on Form 10-K, and to file the
same,  with  exhibits  thereto  and  other  documents  in  connection  therewith  with  the  Securities  and  Exchange  Commission,  hereby  ratifying  and  confirming  all  that  each  of  said
attorneys-in-fact, or his or her substitute or substitutes may do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the following persons in the capacities and on the dates indicated.

Signature

/s/ Peter D. Holt
Peter D. Holt

/s/ Jake Singleton
Jake Singleton

/s/ Matthew E. Rubel
Matthew E. Rubel

/s/ Ronald V. DaVella
Ronald V. DaVella

/s/ Suzanne M. Decker
Suzanne M. Decker

/s/ Jefferson Gramm
Jefferson Gramm

/s/ Abe Hong
Abe Hong

/s/ Glenn J. Krevlin
Glenn J. Krevlin

Title

President, Chief Executive Officer and Director 
(Principal Executive Officer) and Director

Chief Financial Officer
(Principal Financial Officer and Principal Accounting Officer)

Lead Director

Director

Director

Director

Director

Director

83

Date

March 7, 2024

March 7, 2024

March 7, 2024

March 7, 2024

March 7, 2024

March 7, 2024

March 7, 2024

March 7, 2024

                                            23.1

Consent of Independent Registered Public Accounting Firm

The Joint Corp.
Scottsdale, Arizona

We hereby consent to the incorporation by reference in the Registration Statements on Form S-8 (No. 333-225898 and 333-208262) of The Joint Corp. (the
Company) of our reports dated March 7, 2024, relating to the consolidated financial statements, and the effectiveness of the Company’s internal control over
financial reporting, which appear in this Annual Report on Form 10K.

/s/ BDO USA, P.C.

Phoenix, Arizona

March 7, 2024

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 31.1

I, Peter D. Holt, certify that:

1.

2.

3.

4.

I have reviewed this annual report on Form 10-K of The Joint Corp.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made,
in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act
Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.

b.

c.

d.

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that
material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during
the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance
with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the
disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter
(the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s
internal control over financial reporting; and

5.

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s
auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):

a.

b.

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to
adversely affect the registrant’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over
financial reporting.

Date: March 7, 2024

/s/ Peter D. Holt
Peter D. Holt
President and Chief Executive Officer
(Principal Executive Officer)

CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Jake Singleton, certify that:

Exhibit 31.2

1.

2.

3.

4.

I have reviewed this annual report on Form 10-K of The Joint Corp.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made,
in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act
Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.

b.

c.

d.

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that
material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly
during the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance
with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the
disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter
(the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s
internal control over financial reporting; and

5.

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s
auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):

a.

b.

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to
adversely affect the registrant’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over
financial reporting.

Date: March 7, 2024

/s/ Jake Singleton
Jake Singleton
Chief Financial Officer
(Principal Financial Officer and Principal Accounting
Officer)

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32

For purposes of Section 1350 of Chapter 63 of Title 18 of the United States Code, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, each of the

undersigned officers of The Joint Corp., a Delaware corporation (“Company”), does hereby certify, to such officer’s knowledge, that:

The Annual Report on Form 10-K for the fiscal year ended December 31, 2023 (“Form 10-K”) of the Company fully complies with the requirements of Section 13(a) or
15(d) of the Securities Exchange Act of 1934 and the information contained in the Form 10-K fairly presents, in all material respects, the financial condition and results of
operations of the Company.

Dated: March 7, 2024

Dated: March 7, 2024

/s/ Peter D. Holt
Peter D. Holt
President and Chief Executive Officer
(Principal Executive Officer)

/s/ Jake Singleton
Jake Singleton
Chief Financial Officer
(Principal Financial Officer and Principal Accounting
Officer)