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The Joint Corp.

jynt · NASDAQ Healthcare
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Ticker jynt
Exchange NASDAQ
Sector Healthcare
Industry Medical - Care Facilities
Employees 443
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FY2022 Annual Report · The Joint Corp.
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549



ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

FORM 10-K



TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2022
OR

For the transition period from _______ to ________

Commission File Number: 001-36724

The Joint Corp.
(Exact name of registrant as specified in its charter)

Delaware
(State or Other Jurisdiction of
Incorporation)

16767 North Perimeter Drive, Suite 110, Scottsdale, Arizona
(Address of Principal Executive Offices)

90-0544160
(I.R.S. Employer
Identification No.)

85260
(Zip Code)

(480) 245-5960
(Registrant’s Telephone Number, Including Area Code)

Securities registered pursuant to Section 12(b) of the Act:

Title Of Each Class
Common Stock, $0.001 Par Value Per Share

Trading
Symbol(s)
JYNT

Name Of Each Exchange On Which Registered
The NASDAQ Capital Market LLC

Securities Registered Pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes         No    ☑

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes          No   ☑

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12

months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes   ☑      No   

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  every  Interactive  Data  File  required  to  be  submitted  pursuant  to  Rule  405  of  Regulation  S-T

(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes   ☑      No   

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or emerging growth company.
See  the  definitions  of  “large  accelerated  filer,”  “accelerated  filer,”  “smaller  reporting  company,”  and  “emerging  growth  company”  in  Rule  12b-2  of  the  Exchange  Act.

Large accelerated Filer 
Non-accelerated filer ☑

Accelerated filer 
Smaller reporting company ☑
Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial

accounting standards provided pursuant to Section 13(a) of the Exchange Act. 

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial

reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. 

If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the

correction of an error to previously issued financial statements. 

Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the

registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).  Yes          No   ☑

The aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant was approximately $136.9 million as of June 30, 2022 based on

the closing sales price of the common stock on the NASDAQ Capital Market.

There were 14,570,879 shares of the registrant’s common stock outstanding as of March 1, 2023.

Documents Incorporated by Reference

Portions of the registrant's Proxy Statement relating to its 2023 Annual Meeting of Stockholders, to be filed with the Securities and Exchange Commission (“SEC”) pursuant to

Regulation 14A within 120 days after the registrant’s fiscal year ended December 31, 2022, are incorporated by reference in Part III of this Form 10-K.

TABLE OF CONTENTS

PART I

Page
Numbers

Item 1.

Item 1A.

Item 1B.

Item 2.

Item 3.

Item 4.

Item 5.

Item 6.

Item 7.

Business

Risk Factors

Unresolved Staff Comments

Properties

Legal Proceedings

Mine Safety Disclosures

Market for Registrant’s Common Equity, Related Stockholder Matters, and Issuer Purchases of Equity Securities

[Reserved]

Management’s Discussion and Analysis of Financial Condition and Results of Operations

PART II

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

Item 8.

Item 9.

Item 9A.

Item 9B.

Item 9C.

Item 10.

Item 11.

Item 12.

Item 13.

Item 14.

Item 15.

Item 16.

SIGNATURES

Financial Statements and Supplementary Data

Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

Controls and Procedures

Other Information

Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

Directors, Executive Officers and Corporate Governance

Executive Compensation

PART III

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Certain Relationships and Related Transactions, and Director Independence

Principal Accountant Fees and Services

PART IV

Exhibits, Financial Statement Schedules

Form 10-K Summary

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Forward-Looking Statements and Terminology

The information in this Annual Report on Form 10-K, or this Form 10-K, including this discussion under the headings “Business” and “Management’s Discussion and Analysis of
Financial Condition and Results of Operations,” contains forward-looking statements and information within the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, which are subject to the “safe harbor” created by those sections. All statements, other
than statements of historical facts, included or incorporated in this Form 10-K could be deemed forward-looking statements, particularly statements about our plans, strategies and
prospects under the headings “Business” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” In some cases, you can identify forward-
looking  statements  by  terminology  such  as  “may,”  “will,”  “should,”  “could,”  “expects,”  “plans,”  “anticipates,”  “believes,”  “estimates,”  “predicts,”  “potential,”  “continue,”
“intend,” “seek,” “strive,” or the negative of these terms, “mission,” “goal,” “objective,” or “strategy,” or other comparable terminology. All forward-looking statements in this
Form 10-K are made based on our current expectations, forecasts, estimates and assumptions, and involve risks, uncertainties and other factors that could cause results or events to
differ materially from those expressed in the forward-looking statements. In evaluating these statements, you should specifically consider various factors, uncertainties and risks that
could affect our future results or operations as described from time to time in our SEC reports, including those risks outlined under “Risk Factors” in Item 1A of this Form 10-K.
These factors, uncertainties and risks may cause our actual results to differ materially from any forward-looking statement set forth in this Form 10-K. You should carefully consider
the trends, risks and uncertainties described below and other information in this Form 10-K and subsequent reports filed with or furnished to the SEC before making any investment
decision with respect to our securities. We undertake no obligation to update or revise publicly any forward-looking statements, other than in accordance with legal and regulatory
obligations.  All  forward-looking  statements  attributable  to  us  or  persons  acting  on  our  behalf  are  expressly  qualified  in  their  entirety  by  this  cautionary  statement. Some  of  the
important factors that could cause our actual results to differ materially from those projected in any forward-looking statements include, but are not limited to, the following:

the nationwide labor shortage has negatively impacted our ability to recruit chiropractors and other qualified personnel, which may limit our growth strategy, and the measures we
have taken in response to the labor shortage have reduced our net revenues;

inflation, exacerbated by COVID-19 and the Ukraine War, has led to increased labor costs and interest rates and may lead to reduced discretionary spending, all of which may
negatively impact our business;

the COVID-19 pandemic has caused significant disruption to our operations and may continue to impact our business, key financial and operating metrics, and results of operations
in numerous ways that remain unpredictable; future widespread outbreaks of contagious disease could similarly disrupt our business;

we may not be able to successfully implement our growth strategy if we or our franchisees are unable to locate and secure appropriate sites for clinic locations, obtain favorable
lease terms, and attract patients to our clinics;

we have limited experience operating company-owned or managed clinics in those geographic areas where we currently have few or no clinics, and we may not be able to duplicate
the success of some of our franchisees;

we may not be able to acquire operating clinics from existing franchisees or develop company-owned or managed clinics on attractive terms;

short-selling strategies and negative opinions posted on the internet may drive down the market price of our common stock and could result in class action lawsuits;

we may fail to remediate future material weaknesses in our internal controls over financial reporting or may otherwise be unable to maintain an effective system of internal control
over financial reporting, which might negatively impact our ability to accurately report our financial results, prevent fraud, or maintain investor confidence;

we may fail to successfully design and maintain our proprietary and third-party management information systems or implement new systems;

we may fail to properly maintain the integrity of our data or to strategically implement, upgrade or consolidate existing information systems;

Table of Contents

franchised clinic acquisitions that we make could disrupt our business and harm our financial condition if we cannot continue their operational success or successfully integrate
them;

we may not be able to continue to sell franchises to qualified franchisees, and our franchisees may not succeed in developing profitable territories and clinics;

new clinics may not reach the point of profitability, and we may not be able to maintain or improve revenues and franchise fees from existing franchised clinics;

the chiropractic industry is highly competitive, with many well-established independent competitors, which could prevent us from increasing our market share or result in reduction
in our market share;

state administrative actions and rulings regarding the corporate practice of chiropractic may jeopardize our business model;

expected  new  federal  regulations  and  state  laws  and  regulations  regarding  joint  employer  responsibility  could  negatively  impact  the  franchise  business  model,  increasing  our
potential  liability  for  employment  law  violations  by  our  franchisees  and  the  likelihood  that  we  may  be  required  to  participate  in  collective  bargaining  with  our  franchisees’
employees;

an increased regulatory focus on the establishment of fair franchise practices could increase our risk of liability in disputes with franchisees and the risk of enforcement actions and
penalties;

negative publicity or damage to our reputation, which could arise from concerns expressed by opponents of chiropractic and by chiropractors operating under traditional service
models, could adversely impact our operations and financial position;

our IT security systems and those of our third-party service providers (as recently experienced by one of our marketing vendors) may be breached, and we may face civil liability and
public perception of our security measures could be diminished, either of which would negatively affect our ability to attract and retain patients; and

legislation, regulations, as well as new medical procedures and techniques, could reduce or eliminate our competitive advantages.

Additionally, there may be other risks that are otherwise described from time to time in the reports that we file with the Securities and Exchange Commission. Any forward-looking
statements in this report should be considered in light of various important factors, including the risks and uncertainties listed above, as well as others.

As used in this Form 10-K:

“we,” “us,” and “our” refer to The Joint Corp., its variable interest entities (“VIEs”), and its wholly owned subsidiary, The Joint Corporate Unit No. 1, LLC, collectively.

a  “clinic”  refers  to  a  chiropractic  clinic  operating  under  our  “Joint”  brand,  which  may  be  (i)  owned  by  a  franchisee,  (ii)  owned  by  a  professional  corporation  or  limited  liability
company and managed by a franchisee; (iii) owned directly by us; or (iv) owned by a professional corporation or limited liability company and managed by us.

when we identify an “operator” of a clinic, a party that is “operating” a clinic, or a party by whom a clinic is “operated,” we are referring to the party that operates all aspects of the
clinic in certain jurisdictions, and to the party that manages all aspects of the clinic other than the practice of chiropractic in certain other jurisdictions.

when we describe our acquisition of a clinic, we are referring to our acquisition of the assets of a clinic owned by one of our franchisees. When we describe our opening of a clinic,
we are referring to our opening of a clinic that is owned or managed by us from its inception. In certain jurisdictions, we manage all aspects of the clinics we acquire or open, and in
certain other jurisdictions, we manage only those aspects of our clinics that do not relate to the practice of chiropractic.

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PART I

1

Table of Contents

ITEM 1.    BUSINESS

Overview

"Our mission is to improve
quality of life through routine and
affordable chiropractic care."

Our principal business is to develop, own, operate, support and manage chiropractic clinics through direct ownership, management arrangements, franchising and regional developers
throughout the United States.

We are a rapidly growing franchisor and operator of chiropractic clinics that uses a private pay, non-insurance, cash-based model. We seek to be the leading provider of chiropractic
care in the markets we serve and to become the most recognized brand in our industry through the rapid and focused expansion of chiropractic clinics in key markets throughout
North America and potentially abroad. We strive to accomplish our mission by making quality care readily available and affordable in a retail setting. We have created a growing
network  of  modern,  consumer-friendly  chiropractic  clinics  operated  or  managed  by  franchisees  and  by  us  that  employ  licensed  chiropractors.  Our  model  enables  us  to  price  our
services  below  most  competitors’  pricing  for  similar  services  and  below  most  insurance  co-payment  levels  (i.e.,  below  the  patient  co-payment  required  for  an  insurance-covered
service).

Since acquiring the predecessor to our company in March 2010, we have grown our enterprise from eight to 838 clinics in operation as of December 31, 2022, with an additional 197
franchise licenses sold but not yet developed across our network, and 38 letters-of-intent for 38 future clinic licenses. As of December 31, 2022, our franchisees owned or managed
712 clinics, and we owned or managed 126 clinics. In the year ended December 31, 2022, our system registered approximately 12.2 million patient visits and generated system-wide
sales of $435.3 million. Our future growth strategy remains focused on accelerating the development of our franchise base through the sale of additional franchises and through a
robust regional developer network. In 2023, we plan to continue our acceleration of the expansion of our company-owned or managed portfolio through the opportunistic acquisition
of select operating clinics in addition to the development of new clinics. We collect a royalty of 7.0% of revenues from franchised clinics. We remit a 3.0% royalty to our regional
developers  on  the  gross  sales  of  franchises  opened  within  certain  regional  developer  protected  territories.  We  also  collect  a  national  marketing  fee  of  2.0%  of  gross  sales  of  all
franchised clinics. We receive a franchise sales fee of $39,900 for each franchise we sell directly and offer a veterans discount, as well as a discount for purchase of multiple location
franchises. If a franchisee purchases additional franchise licenses, the initial franchise fee is reduced by $10,000 per additional license. For each franchise sold through our network
of regional developers, the regional developer typically receives up to 50% of the respective franchise fee.

On November 14, 2014, we completed our initial public offering, or the IPO, of 3,000,000 shares of common stock at an initial price to the public of $6.50 per share, and we received
net proceeds of approximately $17.1 million. Our underwriters exercised their option to purchase 450,000 additional shares of common stock to cover over-allotments on November
18, 2014, pursuant to which we received net proceeds of approximately $2.7 million. Also, in conjunction with the IPO, we issued warrants to the underwriters for the purchase of
90,000  shares  of  common  stock,  which  were  exercisable  during  the  period  between  November  10,  2015  and  November  10,  2018  at  an  exercise  price  of  $8.125  per  share.  These
warrants expired on November 10, 2018.

On November 25, 2015, we closed on our follow-on public offering of 2,272,727 shares of common stock, at a price to the public of $5.50 per share. We granted the underwriters a
45-day option to purchase up to 340,909 additional shares of common stock to cover over-allotments, if any. On December 30, 2015, our underwriters exercised their over-allotment
option to purchase an additional 340,909 shares of common stock at a price of $5.50 per share. After giving effect to the over-allotment exercise, the total number of shares offered
and sold in our follow-on public offering increased to 2,613,636 shares. With the over-allotment option exercise, we received aggregate net proceeds of approximately $13.3 million.

We deliver convenient, appointment-free chiropractic adjustments in an inviting, open bay environment at prices that are approximately 45% lower than the average industry cost for
comparable procedures offered by traditional chiropractors, according to 2022 industry data from Chiropractic Economics. In support of our mission to offer quality, affordable and
convenient care to our patients, our clinics offer a variety of customizable membership and wellness treatment plans which provide additional value pricing as compared with our
single-visit pricing schedules. These flexible plans are designed to attract patients and encourage repeat visits and routine usage as part of an overall health and wellness program.

As of December 31, 2022, we had 838 franchised or company-owned or managed clinics in operation in 40 states. The map below shows the states in which we or our franchisees
operate clinics and the number of clinics open in each state as of December 31, 2022.

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Table of Contents

Our  retail  locations  have  been  selected  to  be  visible,  accessible  and  convenient.  We  offer  a  welcoming,  consumer-friendly  experience  that  attempts  to  redefine  the  chiropractic
doctor/patient relationship. Our clinics are open longer hours than many of our competitors, including weekend days, and our patients do not need appointments. We accept cash or
major credit cards in return for our services. We do not accept insurance and do not provide Medicare covered services. We believe that our approach, especially our commitment to
affordable pricing and our ready service delivery model, will attract existing consumers of chiropractic services and will also appeal to the growing market of consumers who seek
alternative or non-invasive wellness care, but have not yet tried chiropractic. According to our patient survey conducted in early 2023 by  WestGroup  Research,  35%  of  our  new
patients had never tried chiropractic care before they came to The Joint. This remains consistent with the strong outcome of 36% of patients new to chiropractic in the same survey
conducted in 2022, and an increase from 27% in 2021, 26% in 2019, 22% in 2017, 21% in 2016, and 16% in 2013, demonstrating our continued impact on the chiropractic market
and offering validation to our thesis that we are actually expanding the overall market for chiropractic.

Our patients arrive at our clinics without appointments at times convenient to their schedules. Once a patient has joined our system and is returning for treatment, they simply swipe
their membership card at a card reader at the reception desk to announce their arrival. The patient is then escorted to our open adjustment area, where they are required to remove
only their outerwear to receive their adjustment. Each patient’s records are digitally updated for retrieval in our proprietary data storage system by our chiropractors in compliance
with all applicable medical records security and privacy regulations. The adjustment process, administered by a licensed chiropractor, takes approximately 15 - 20 minutes on average
for a new patient and 5 - 7 minutes on average for a returning patient.

Our consumer-focused service model targets the non-acute treatment market, which is part of the $19.5 billion chiropractic services market, according to an IBIS market research
report in March 2022. As our model does not focus on the treatment of severe or acute injury, we do not provide expensive and invasive diagnostic tools such as MRIs and X-rays.
Instead, we refer those with severe or acute symptoms to alternate healthcare providers, including traditional chiropractors.

Our Industry

Chiropractic  care  is  widely  accepted  among  individuals  with  a  variety  of  medical  conditions,  particularly  back  pain. A  2018  Gallup  report  commissioned  by  Palmer  College  of
Chiropractic shows that among all U.S. adults, including those who did not have neck or back pain, 16% went to a chiropractor in the last 12 months. These numbers represent a
marked increase over the 2012 National

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Health Interview Survey that measured chiropractic use at 8% of the population. According to the American Chiropractic Association, 80% of Americans experience back pain at
least once in their lifetime. According to the same 2018 Gallup report commissioned by the Palmer College of Chiropractic, eight in 10 adults in the United States (80%) prefer to see
a health care professional who is an expert in spine-related conditions for neck or back pain care instead of a general medicine professional who treats a variety of conditions (15%).

Chiropractic  care  is  increasingly  recognized  as  an  effective  treatment  for  pain  and  potentially  for  a  variety  of  other  conditions.  The American  College  of  Physicians  (ACP)  now
recommends  non-drug  therapy  such  as  spinal  manipulation  as  a  first  line  of  treatment  for  patients  with  chronic  low-back  pain.  The ACP  states  that  treatments  such  as  spinal
manipulation are shown to improve symptoms with little risk of harm. The National Center for Complementary & Alternative Medicine of the National Institutes of Health has stated
that  spinal  manipulation  appears  to  benefit  some  people  with  low-back  pain  and  also  may  be  helpful  for  headaches,  neck  pain,  upper-  and  lower-extremity  joint  conditions  and
whiplash-associated disorders. The Mayo Clinic has recognized chiropractic as safe when performed by trained and licensed chiropractors, and the Cleveland Clinic has stated that
chiropractors are established members of the mainstream medical team.

The  chiropractic  industry  in  the  United  States  is  large  and  highly  fragmented. An  article  appearing  in  the  Journal  of  the American  Medical Association  (JAMA)  entitled  “US
Healthcare Spending by Payer and Health Condition, 1996-2016” estimates that $134 billion was spent in 2016 on back pain in the U.S. According to a report issued by IBIS World
Chiropractors Market Research in March 2022, expenditures for chiropractic services in the U.S. are $19.5 billion annually. The United States Bureau of Labor Statistics expects
employment  in  chiropractic  to  grow  steadily.  Some  of  the  factors  that  the  Bureau  of  Labor  Statistics  identified  as  driving  this  growth  are  healthcare  cost  pressures,  an  aging
population requiring more health care and technological advances, all of which are expected to increasingly shift services from inpatient facilities and hospitals to outpatient settings.
We believe that the demand for our chiropractic services will continue to grow as a result of several additional drivers, such as the growing recognition of the benefits of regular
maintenance  therapy  coupled  with  an  increasing  awareness  of  the  convenience  of  our  service  and  of  our  pricing  at  a  significant  discount  to  the  cost  of  traditional  chiropractic
adjustments and, in most cases, at or below the level of insurance co-payment amounts.

Today,  most  chiropractic  services  are  provided  by  sole  practitioners,  generally  in  medical  office  settings.  The  chiropractic  industry  differs  from  the  broader  healthcare  services
industry  in  that  it  is  more  heavily  consumer-driven,  market-responsive  and  price  sensitive,  in  large  measure  a  result  of  many  treatment  options  falling  outside  the  bounds  of
traditional insurance reimbursable services and fee schedules. According to the March 2022 IBIS market research report, the three largest industry companies were each expected to
generate less than 1% of total industry revenue in 2022. We believe these characteristics are evidence of an underserved market with potential consumer demand that is favorable for
an efficient, low-cost, consumer-oriented provider.

Most chiropractic practices are set up to accept and to process insurance-based reimbursement. While chiropractors typically accept cash payment in addition to insurance, Medicare
and Medicaid, they continue to incur overhead expenses associated with maintaining the capability to process third-party reimbursement. We believe that most chiropractors who use
this third-party reimbursement model would find it economically difficult to discount the prices they charge for their services to levels comparable with our pricing.

Accordingly, we believe these and certain other trends favor our business model. Among these are:

•

•
•
•

People, most notably Millennials – the largest portion of our patient base – have increasingly active lifestyles and are expected to live longer, requiring more medical,
maintenance and preventative support;
People are increasingly open to alternative, non-pharmacological types of care;
Utilization of more conveniently situated, local-sited urgent-care or “mini-care” alternatives to primary care is increasing; and
Popularity of health clubs, massage and other non-drug, non-invasive wellness maintenance providers is growing.

Our Competitive Strengths

We believe the following competitive strengths have contributed to our success and will continue to position us for future growth:

Retail, consumer-driven approach.  To support our consumer-focused model, we use strong, recognizable retail approaches to stimulate brand-awareness and attract patients to our
clinics.  We  intend  to  continue  to  drive  awareness  of  our  brand  by  continuing  to  locate  clinics  mainly  at  retail  centers  and  convenience  points,  displaying  prominent  signage  and
employing  consistent,  proven  and  targeted  marketing  tools.  We  offer  our  patients  the  flexibility  to  visit  our  clinics  without  an  appointment  and  receive  prompt  attention.
Additionally, most of our clinics offer extended hours of operation, including weekends, which is not typical among our competitors.

We attracted an average of 1,229 new patients per clinic (for all clinics open for the full twelve months of 2022) during the year ended December 31, 2022, as compared to the most
recent chiropractic industry average of 333 new patients per year for traditional

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insurance-based non-multidisciplinary or integrated practices, according to a 2022 Chiropractic Economics survey (conducted in March and April of 2022).

Quality, Empathetic Service.  Across our system we have a community of more than 2,455 fully licensed chiropractic doctors, who performed approximately 12.2 million adjustments
in 2022 alone. Our doctors provide personal and intuitive patient care focused on pain relief and ongoing wellness to promote healthy, active lifestyles. We provide our doctors one-
on-one training, as well as ongoing coaching and mentoring. Our doctors continually refine their skills, as our clinics see an average of 321 patient visits per week (for clinics open
for the full twelve months of 2022), as compared to the most recent chiropractic industry average of 115 patients per week for non-multidisciplinary or integrated practices, according
to the same 2022 Chiropractic Economics survey referred to above. Our service offerings encourage consumer trial, repeat visits and sustainable patient relationships.

By eliminating the administrative burdens of insurance processing, our model helps chiropractors focus on patient service. We believe the time our chiropractors save by not having
to  perform  administrative  duties  related  to  insurance  reimbursement  allows  more  time  to  see  more  patients,  establish  and  reinforce  chiropractor/patient  relationships,  and  educate
patients on the benefits of chiropractic maintenance therapy.

Our approach has made us an attractive alternative for chiropractic doctors who want to spend more time treating patients than they typically do in traditional practices, which are
burdened with greater overhead, personnel and administrative expense. We believe that our model helps us to recruit chiropractors who want to focus their practice principally on
patient care.

Accessibility.  We believe that our strongest competitive advantages are our convenience and affordability. By focusing on non-acute care in an open-bay environment and by not
participating in insurance or Medicare reimbursement, we are able to offer a much less expensive alternative to traditional chiropractic services. We can do this because our clinics do
not have the expenses of performing certain diagnostic procedures and processing reimbursement claims. Our model allows us to pass these savings on to our patients. According to
Chiropractic Economics, in 2022, the average fee for a chiropractic treatment involving spinal manipulation in a cash-based practice in the United States is approximately $65. By
comparison, our average fee as of December 31, 2022 was approximately $36, approximately 45% lower than the industry average price.

We believe our pricing and service offering structure helps us to generate higher usage. The following table sets forth our average price per adjustment as of December 31, 2022 for
patients who pay by single adjustment plans, multiple adjustment packages, and multiple adjustment membership plans. Our price per adjustment as of December 31, 2022 averaged
approximately $36 across all three groups.

Price per adjustment

The Joint Service Offering

Single Visit
$45

Package(s)
$19—$35

Membership(s)
$17—$22

Proven track record of opening clinics and growing revenue at the clinic level. We have grown our clinic revenue base consistently. From January 2012 through December 31, 2022,
we have increased the annual system-wide sales from $22.3 million to $435.3 million (which includes $59.4 million of revenue from clinics owned or operated by us and $375.9
million from clinics operated by our franchisees, which is a non-GAAP measure for the year ended December 31, 2022). During this period, we increased the number of clinics in
operation from 33 to 838.

We continue to be encouraged by the ability of individual clinics to generate growth. While there is significant variation in results in our system, and the results of our top-performing
clinics are not representative of our system overall, we believe it is worth noting that in January 2012, the highest-performing clinic in our system was a franchised clinic which had
monthly  sales  of  approximately  $45,000,  and  in  December  2022,  the  highest  performing  clinic  in  our  system  was  a  franchised  clinic  which  had  monthly  sales  of  approximately
$166,000.

Strong and proven management team.    Our  strategic  vision  is  directed  by  our  president  and  chief  executive  officer,  Peter  D.  Holt,  who  has  more  than  35  years  of  experience  in
domestic and international franchising, franchise development and operations. Under his direction, we have confirmed our commitment to the continued strengthening of operations,
the continued cultivation and management of our franchise community, as well as a strong commitment to future clinic development both domestically and internationally. Mr. Holt
was president and chief executive officer of Tasti-D-Lite. He has also served as chief operating officer of 24seven Vending (U.S), where he directed its franchise system in the U.S.,
and as executive vice president of development for Mail Boxes Etc. and vice

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president of international for I Can’t Believe It’s Yogurt and Java Coast Fine Coffees. Mr. Holt directs a team of dedicated leaders who are focused on executing our business plan
and implementing our growth strategy.

Mr. Holt has assembled a strong management team, including Jake Singleton as chief financial officer since November 2018. In addition to valuable institutional memory from his
over three years serving as our corporate controller before assuming the role of CFO, Mr. Singleton has financial and accounting experience from his time with the public accounting
firm Ernst & Young LLP.

Krischelle Tennessen joined as chief human resources officer in January 2023, bringing nearly 30 years of experience in the human resources industry, with a focus in the retail
sector. Most recently, Mrs. Tennessen was senior vice president of human resources at Five Below, where Mrs. Tennessen was instrumental in developing a human resources strategy
to support corporate growth and 25,000 employees in corporate, stores, and supply chain functions in 41 states across the U.S.

Charles Nelles joined as chief technology officer in January 2022, bringing more than 20 years of technology experience in the healthcare and financial services industries. Prior to
working at The Joint, Mr. Nelles held the role of vice president of technology for American Express Global Business Travel.  Prior to that, he served as vice president of technical
operations support and cloud enablement for Western Union.

Eric  Simon  joined  as  vice  president  of  franchise  sales  and  development  in  2016  with  over  20  years  of  experience  in  all  aspects  of  franchising,  including  as  director  of  franchise
development for AAMCO Transmissions. Mr. Simon spent five years as a franchisee and area developer with Extreme Pita and previously spent 10 years with Mail Boxes Etc. in
franchise sales roles.

Jorge Armenteros joined as vice president of operations in 2017 bringing with him more than 40 years of franchise operations and leadership experience. For 10 years prior to joining
the team, Mr. Armenteros was the executive senior vice president of franchise operations and corporate development for Campero USA, a fast-food restaurant chain. Prior to that, he
was founder and chief executive officer of Tri-Brands Management Group, which operated franchised Dunkin’ Donuts, Baskin Robbins and Togo restaurants, and was vice president
of operations at Dunkin’ Brands. His career also includes a period as a multi-unit franchisee of Dunkin’ Donuts.

Steven  Knauf,  D.C.  was  promoted  to  Vice  President  of  Chiropractic  and  Compliance  in  2022.  Dr.  Knauf  began  working  at  The  Joint  in  2011. After  spending  four  years  as  a
chiropractor in one of The Joint Corp. clinics, he took the role of Senior Doctor of Chiropractic for 13 of The Joint Corp. clinics and, subsequently, was elevated to a director position
at the corporate office. In August 2017, he was appointed by the governor to serve on the Arizona Board of Chiropractic Examiners, a position which he continues to hold.

We believe that our management team’s experience and demonstrated success in building and operating a robust franchise system is a key driver of our growth and has positioned us
well for achieving our long-term strategy.

Our Growth Strategy

Our goal is not only to capture a significant share of the existing market but also to expand the market for chiropractic care. We are accomplishing this through the rapid geographic
expansion of our affordable franchising program and the acceleration of our development of company-owned or managed clinics. Accordingly, our long-term growth tactics include:

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the continued growth of system sales and royalty income; 

accelerating the opening of clinics already in development;

the sale of additional franchises;

increasing the capability and capacity of our existing regional developer network;

improving operational margins and leveraging infrastructure;

the opportunistic acquisition of existing franchised clinics – referred to as “buybacks”; and

the development of company-owned or managed clinics – referred to as “greenfields” – in clustered geographies.

Our analysis of patient records data from 609 clinics suggests that the United States market alone can support at least 1,900 of our clinics.

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Continued growth of system sales.

System wide comparable same-store sales growth, or “Comp Sales,” for 2022 was 9% despite the on-going pandemic, reflecting the resilience and the growing acceptance of The
Joint business model. Comp Sales refers to the amount of sales a clinic generates in the most recent accounting period, compared to the amount of sales it generated in a similar period
in the past. Comp Sales include the sales from both company-owned or managed clinics and franchised clinics that in each case have been open at least 13 full months and exclude
any clinics that have closed. We believe that the experience we have gained in developing and refining management systems, operating standards, training materials and marketing
and customer acquisition activities has contributed to our system’s revenue growth. In addition, we believe that increasing awareness of our brand has contributed to revenue growth,
particularly in markets where the number and density of our clinics has made cooperative and mass media advertising attractive. We believe that our ability to leverage aggregated
and general media digital advertising and search tools will continue to grow as the number and density of our clinics increases.

Selling additional franchises.

We will continue to sell franchises. We believe that to secure leadership in our industry and to maximize our opportunities in our markets, it is important to gain brand equity and
consumer awareness as rapidly as possible, consistent with a disciplined approach to opening clinics. We believe that continued sales of franchises in selected markets is the most
effective  way  to  drive  brand  awareness  in  the  short  term. As  discussed  below,  consistent  with  our  longer-term  strategy,  we  will  continue  to  open  or  acquire  company-owned  or
managed clinics, and we believe that a growth strategy that includes both franchised and company-owned or managed clinics has advantages over either approach by itself.

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Supporting existing regional developers

We believe that we can achieve scale faster by using a regional developer model, which is employed by many successful franchisors. We sell a regional developer the rights to open a
minimum number of clinics in a defined territory. They in turn help us to identify and qualify potential new franchisees in that territory and assist us in providing field training, clinic
openings and ongoing support. In return, we share part of the initial franchise fee and pay the regional developer 3% of the 7% ongoing royalties we collect from the franchisees in
their protected territory. In 2019, we sold the rights to one additional regional developer territory for a minimum development commitment of 40 clinics over a ten-year period. In
2020, we sold the rights to six additional regional developer territories  for  a  combined  minimum  development  of  37  clinics  over  a  seven  to  ten-year  period.  We  did  not  sell  any
regional developer territory rights during 2021 and 2022. In 2022, regional developers were responsible for 67% of the 75 franchise license sales for the year. This growth reflects the
power of the regional developer program to accelerate the number of clinics opening across the country.

Opening clinics in development.

In addition to our 838 operating clinics as of December 31, 2022, we have granted franchises, either directly or with our regional developers' support, for an additional 197 clinics
that we believe will be developed in the future and executed 38 letters-of-intent for 38 future clinic licenses. We will continue to support our franchisees and regional developers to
open these clinics and to achieve sustainable performance as rapidly as possible.

Continuing to improve margins and leverage infrastructure.

We  believe  our  corporate  infrastructure  can  support  a  clinic  base  greater  than  our  existing  footprint. As  we  continue  to  grow,  we  expect  to  drive  greater  efficiencies  across  our
operations, development and marketing programs and further leverage our technology and existing support infrastructure. We believe we will be able to control corporate costs over
time  to  enhance  margins  as  general  and  administrative  expenses  grow  at  a  slower  rate  than  our  clinic  base  and  sales. At  the  clinic  level,  we  expect  to  drive  margins  and  labor
efficiencies through continued sales growth and consistently applied operating standards as our clinic base matures and the average number of patient visits increases. In addition, we
continue to consider introducing selected and complementary branded products such as nutraceuticals or dietary supplements and related additional services.

Acquiring existing franchises.

We  believe  that  we  can  accelerate  the  development  of,  and  revenue  generation  from,  company-owned  or  managed  clinics  through  the  further  selective  acquisition  of  existing
franchised clinics. We will continue to pursue the acquisition of existing franchised clinics that meet our criteria for demographics, site attractiveness, proximity to other clinics and
additional suitability factors. Following the completion of the IPO through December 31, 2022, we acquired 72 existing franchises, subsequently closed three, and continue to operate
69 of them as company-owned or managed clinics.

Developing of company-owned or managed clinics.

We  acquired  our  first  company-owned  or  managed  clinic  on  December  31,  2014.  In  the  first  full  calendar  quarter  after  that  acquisition,  total  revenue  from  company-owned  or
managed clinics was $0.4 million, growing to approximately $16.5 million in the quarter ended December 31, 2022. Total revenue from our 126 company-owned or managed clinics
was approximately $59.4 million for the year ended December 31, 2022 as compared to $44.3 million from 96 company-owned or managed clinics for the year ended December 31,
2021. Through December 31, 2022, revenue from company-owned or managed clinics consisted of revenue earned from 69 franchised clinics that we acquired, as well as 57 clinics
that we developed.

Consistent  with  our  strategies  discussed  above,  we  intend  to  continue  to  target  geographic  clusters  where  we  are  able  to  increase  efficiencies  through  a  consolidated  real  estate
penetration strategy, leverage cooperative advertisement and marketing, and attain general corporate and administrative operating efficiencies. We also believe that our revenue from
company-owned or managed clinics will ultimately exceed revenue that would be generated through royalty income from a franchise-only system.

Regulatory Environment

HIPAA and State Privacy and Breach Notification Rules

Numerous federal and state laws, regulations, standards and other legal obligations govern the collection, dissemination, use, access to, confidentiality, security and processing of
personal information, including cybersecurity breach notification and targeted advertising. For example, the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”)
imposes extensive privacy and security requirements governing the transmission, use and disclosure of health information by covered entities in the healthcare

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industry. While we have determined that we are not a “covered entity” and thus do not currently fall under the purview of HPAA, we may have access to sensitive data regarding our
patients, and we recognize that some of the standards established by HIPAA represent “best practices” for our business.  Even when entities are not covered by HIPAA, the Federal
Trade Commission, or the FTC, has taken the position that a failure to take appropriate steps to keep consumers’ personal information secure may constitute unfair acts or practices in
or  affecting  commerce  in  violation  of  the  Federal  Trade  Commission Act.  The  FTC  expects  a  company’s  data  security  measures  to  be  reasonable  and  appropriate  in  light  of  the
sensitivity and volume of consumer information it holds, the size and complexity of its business, and the cost of available tools to improve security and reduce vulnerabilities.

The California Consumer Privacy Act of 2018 (the “CCPA”) creates individual privacy rights for California consumers and increases the privacy and security obligations of entities
handling certain personal information. The CCPA regime  became more complex as of January 1, 2023, pursuant to amendments adopted pursuant to the California Privacy Rights
Act (the “CPRA”). The CPRA imposes additional data protection obligations on covered businesses, including additional consumer rights processes, limitations on data uses, new
audit requirements for higher risk data, and opt outs for certain uses of sensitive data. The CPRA also creates a new California data protection agency to implement and enforce the
CCPA and the CPRA, which could result in increased privacy and information security enforcement. The CCPA has prompted a number of proposals for new privacy legislation. A
new Virginia privacy law, the Virginia Consumer Data Protection Act (“VCDPA”), and a new Colorado law, the Colorado Privacy Act (“CPA”), impose many similar obligations
regarding the processing and storing of personal information as the CCPA and the CPRA. Other states have enacted or are considering enacting privacy laws. All 50 states and the
District of Columbia have adopted some form of breach notification laws, requiring businesses to notify individuals of security breaches of personal information.

We expect that the regulatory focus on privacy, security and data use issues will continue to increase and laws and regulations concerning the protection of personal information will
expand  and  become  more  complex.  Such  new  privacy  laws  add  additional  requirements,  restrictions  and  potential  legal  risk  and  require  additional  investment  in  resources  for
compliance programs.

We believe that our operations comply with legally required standards for privacy and security of personal information to the extent applicable under federal or state law, and we
strive to comply with additional standards that we identify as “best practices.” Such ongoing compliance involves significant time, effort and expense.

Despite the security measures we have in place to ensure compliance with applicable laws and rules, our facilities and systems, and those of our third-party service providers, may be
vulnerable to security breaches, acts of cyber terrorism, vandalism or theft, computer viruses, misplaced or lost data, programming and/or human errors or other similar events. For
example, in November 2022, one of our marketing vendors notified us that it had suffered a data breach that resulted in the release of certain information (names, email addresses,
physical addresses consisting of city state, and zip codes, phone numbers and birthdates) of many of our patients and employees. The vendor further notified us that the information
that had been released did not include credit card or bank account numbers, social security numbers or similar sensitive personal information. In addition, our vendor reported that
they had quickly identified the source of the breach and rectified the situation, preventing the disclosure of additional information. We believe that a very limited number of affected
individuals  (all  of  whom  had  thejoint.com  domain  email  address,  with  the  exception  of  one)  received  ransom  demands.  Upon  learning  the  details  of  the  breach,  we  immediately
embarked  on  an  investigation  and  retained  outside  legal  counsel  to  provide  guidance  with  respect  to  any  applicable  legal  obligations.  Based  on  our  investigation  and  the  legal
guidance we received, it was determined that the breach did not result in the release of “personal information,” as defined in the relevant data breach notification laws of all but two
states. With respect to those two states, we are working with  the  vendors  to  determine  the  process  for  notification.  Upon  receipt  of  the  root  cause  analysis  from  the  vendors,  we
followed up with its leadership team to ensure that the specific breach had been remediated and to confirm that related processes and practices for future data protection had been
updated. Based upon our investigation, we believe that the data breach did not have a material adverse effect on our business or result in any material damage to us. Furthermore, we
are entitled to indemnification under the contract with the vendor for costs we incurred in addressing the data breach, including any costs with respect to breach notification.

State regulations on corporate practice of chiropractic.

In states that regulate the “corporate practice of chiropractic,” chiropractic services are provided solely by legal entities organized under state laws as professional corporations, or
PCs or their equivalents. Each of the PCs in our system is wholly owned by one or more licensed chiropractors and employs or contracts with chiropractors in one or more offices.
We  do  not  own  any  capital  stock  of  (or  have  any  other  ownership  interest  in)  any  such  PC.  We  and  our  franchisees  that  are  not  owned  by  chiropractors  enter  into  management
services agreements with PCs to provide the PCs on an exclusive basis with all non-clinical administrative services needed by the chiropractic practice.

In February 2020, the State of Washington Chiropractic Quality Assurance Commission delivered notices that it was investigating complaints made against three chiropractors who
own clinics, or are (or were) employed by clinics, in Washington. These clinics

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receive management services from our franchisees that are not owned by chiropractors. The notices contained allegations of fee-splitting, specifically targeting a provision in our
Franchise Disclosure Document providing for the payment of royalty fees based on revenue derived from the furnishing of chiropractic care. The notices appeared to question our
business  model.  The  Commission  posed  a  number  of  questions  to  the  chiropractors  and  requested  documentation  describing  the  fee  structure  and  related  matters.  All  three
chiropractors responded to the Commission, and the Commission has since closed the investigations with respect to two of the chiropractors, finding that the evidence did not support
any claim of violation. It appears that the investigation with respect to the third chiropractor has either been closed or gone dormant.

In February 2019, a bill was introduced in the Arkansas state legislature prohibiting the ownership and management of a chiropractic corporation by a non-chiropractor. The bill was
drafted by the Arkansas State Board of Chiropractic Examiners. This bill has since been withdrawn. While it is questionable whether the prohibition would have been applicable to
our business model in Arkansas, the bill could have been interpreted to challenge that model if it had passed in its proposed form. We have no assurance that another bill posing a
similar or greater challenge to our business model will not be introduced in the future. Previously, in 2015, the Arkansas Board had questioned whether our business model might
violate Arkansas law in its response to an inquiry we made on behalf of one of our franchisees. While the Arkansas Board did not thereafter pursue the matter of a possible violation,
it might choose to do so at any time in the future.

In February 2019, the North Carolina Board of Chiropractic Examiners delivered notices alleging certain violations to sixteen chiropractors working for clinics in North Carolina for
which  our  franchisees  that  are  not  owned  by  chiropractors  provide  management  services.  We  retained  legal  counsel  in  this  matter,  and  a  preliminary  hearing  was  conducted  on
February 21, 2019. The North Carolina Board issued its findings to each of the individual chiropractors, which generally included an overall finding that probable cause existed to
show that the chiropractors violated one or more of the North Carolina Board’s rules. The findings each also proposed an Informal Settlement Agreement in lieu of proceeding to a
full hearing before the North Carolina Board. On April 22, 2019, each of the chiropractors, through their attorneys, delivered to the North Carolina Board notices refuting the North
Carolina  Board’s  findings  and  seeking  revisions  to  the  Settlement Agreement.  The  North  Carolina  Board  replied  with  certain  counterproposals,  and  all  chiropractors  have  since
accepted the terms. While the allegations consisted primarily of quality of care and advertising issues, it is possible that the actions of the North Carolina Board arose out of concerns
related to our business model, and if so, we have no assurance that the North Carolina Board will not pursue other claims against the chiropractors in the future.

In  November  2018,  the  Oregon  Board  of  Chiropractic  Examiners  adopted  changes  to  its  rules  to  prohibit  a  chiropractor  from  owning  or  operating  a  chiropractic  practice  as  a
surrogate for a non-chiropractor. As in the case of the proposed Arkansas bill, it is questionable whether this prohibition is applicable to our business model in Oregon; however,
depending upon how the amended rules are interpreted, they could similarly pose a threat. Since our franchisees began operating in Oregon, the Oregon Board has made several
inquiries with respect to our business model. We have typically satisfied these inquiries by providing a brief response or documentation. In February 2018, the Oregon Board asked
us  for  clarification  regarding  ownership  of  our  franchise  locations  operating  in  Oregon,  and  we  responded  with  the  requested  clarification.  The  Oregon  Board  has  not  taken  any
further action, but we have no assurance that it will not do so in the future or that we have satisfied the Oregon Board’s concerns. One of our franchisees received a letter from the
Oregon Board alleging a violation of the rules against the corporate practice of chiropractic, but after a further exchange of correspondence with the franchisee, the Oregon Board
notified the franchisee in August 2018 that the case was closed.

In November 2015, the California Board of Chiropractic Examiners commenced an administrative proceeding to which we were not a party, in which it claimed that the doctor who
owns the PC that we manage in southern California violated California’s prohibition on the corporate practice of chiropractic, among other claims, because our management of the
clinics operated by his PC involved the exercise of control over certain clinical aspects of his practice. The claims were subsequently dismissed congruent with the decision of the
administrative law judge who conducted the proceeding; however, we cannot assure you that similar claims will not be made in the future, either against us or our affiliated PCs.

In a June 2015 Assurance of Discontinuance with the New York Attorney General, Aspen Dental Management, a provider of business support services to independently owned dental
practices, agreed to settle claims that it improperly made business decisions impacting clinical matters, illegally engaged in fee-splitting with dental practices and required the dental
practices to use the “Aspen Dental” trade name in a manner that had the potential to mislead consumers into believing that the “Aspen Dental”- branded offices were under common
ownership  with  the  provider.  Pursuant  to  the  settlement, Aspen  Dental  paid  a  substantial  fine  and  agreed  to  change  its  business  and  branding  practices,  including  changes  to  its
website and marketing materials in order to make clear that the Aspen-branded dental offices were independently owned and operated. While it has not done so to date, we cannot
assure you that the New York Attorney General will not similarly choose to challenge our contractual relationships with our affiliated PCs in New York and, in particular, to question
whether use of The Joint trademark by our affiliated PCs misleads consumers, causing them to incorrectly conclude that we are the provider of chiropractic treatment.

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The Kansas Healing Arts Board, in response to a third-party complaint about one of our franchisees, sent a letter to the franchisee in February 2015 questioning whether the franchise
business model might violate Kansas law regarding the unauthorized practice of chiropractic care. At the time, we and the franchisee had several communications with the Kansas
Board with respect to modifying the management agreement to address its concerns. While we have had no further communications with the Board since that time, we have also
received no assurance that changes to the agreement satisfied all of its concerns, and thus we cannot assure you that similar claims will not be made in the future, either against us or
our affiliated PCs.

While the effect of the Arkansas bill if passed, the Oregon rules changes, and the proceedings in Washington, North Carolina, California, New York and Kansas may be that our
business practices in those states are under stricter scrutiny than elsewhere, we believe we are in substantial compliance with all applicable laws relating to the corporate practice of
chiropractic.

Please see the risk factor in Item 1A for additional discussion of the “Risks Related to State Regulations on the Corporate Practice of Chiropractic” as they relate to our business
model.

Regulation relating to franchising

We are subject to the rules and regulations of the Federal Trade Commission and various state laws regulating the offer and sale of franchises. The Federal Trade Commission and
various  state  laws  require  that  we  furnish  a  Franchise  Disclosure  Document  or  FDD  containing  certain  information  to  prospective  franchisees,  and  a  number  of  states  require
registration of the FDD at least annually with state authorities. Included in the information required to be disclosed in our FDD is our business experience, material litigation, all fees
due  to  us  from  franchisees,  a  franchisee’s  estimated  initial  investment,  restrictions  on  sources  of  products  and  services  we  impose  on  franchisees,  development  and  operating
obligations  of  franchisees,  whether  we  provide  financing  to  franchisees,  our  training  and  support  obligations  and  other  terms  and  conditions  of  our  franchise  agreement.  We  are
operating  under  exemptions  from  registration  in  several  states  based  on  our  qualifications  for  exemption  as  set  forth  in  those  states’  laws. As  of  December  31,  2022,  we  were
registered to sell franchises in every state (where registrations are required) and could sell franchises in all 50 states.

Substantive  state  laws  regulating  the  franchisor-franchisee  relationship  presently  exist  in  many  states.  State  laws  often  limit,  among  other  things,  the  duration  and  scope  of  non-
competition provisions and the ability of a franchisor to terminate or refuse to renew a franchise. A new policy from the North American Securities Administrators Association, Inc.
(“NASAA”) rejects the use of required representations or waivers of claims by franchisees in franchise agreements for the purpose of insulating a franchisor from liability in disputes
related  to  alleged  fraud  or  misrepresentations  during  the  offer  and  sale  of  a  franchise. Although  NASAA  has  no  legal  authority  to  prohibit  such  provisions,  it  is  likely  that  state
regulators will follow NASAA’s guidance and limit their use, as California has already done.  Franchisors risk exposure to unfair trade practice claims by state regulators if they try to
use  a  franchisee’s  representations  in  a  manner  that  offends  NASAA’s  policy.  The  use  of  such  offending  representations  also  could  increase  the  likelihood  of  successful  lawsuits
against franchisors by franchisees over claims of fraud or misrepresentation. Bills also have been introduced in Congress from time to time providing for protection of franchisee
rights, including certain currently pending bills seeking to establish what are described as fair franchise practices. Compliance with new, complex and changing laws may cause our
expenses to increase, and non-compliance with such laws could result in penalties or enforcement actions against us. However, we believe that our FDD and franchising procedures
currently comply in all material respects with both the Federal Trade Commission guidelines and all applicable state laws regulating franchising in those states in which we have
offered franchises. As those guidelines and laws change, we will revise our FDD and franchising procedures accordingly.

Other federal, state and local regulation

We are subject to varied federal regulations affecting the operation of our business. We are subject to the U.S. Fair Labor Standards Act, the U.S. Immigration Reform and Control
Act of 1986,  the  Occupational  Safety  and  Health Act  and  various  other  federal  and  state  laws  governing  such  matters  as  minimum  wage  requirements,  overtime,  fringe  benefits,
workplace safety and other working conditions and citizenship requirements. A significant number of our clinic service personnel are paid at rates related to the applicable minimum
wage, and increases in the minimum wage are likely to increase our labor costs. As of January 1, 2023, the minimum wage increased in a number of states, the District of Columbia
and local municipalities, with many of these wage increases triggered automatically by increases in the cost of living due to high inflation. Many of our smaller franchisees qualify
for exemption from the requirement to either provide health insurance benefits or pay a penalty to the IRS if not provided because of their small number of employees. The imposition
of any requirement that we or our franchisees provide health insurance benefits to our or their employees that are more extensive than the health insurance benefits that we currently
provide to our employees or that franchisees may or may not provide, or the imposition of additional employer paid employment taxes on income earned by our employees, could
have an adverse effect on our results of operations and financial position. Our distributors and suppliers also may be affected by higher minimum wage and benefit standards, which
could result in higher costs for goods and services supplied to us.

Joint Employer Rules

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Background. As a franchisor, we could be liable for certain employment law and other labor-related claims against our franchisees if we are found to be a joint employer of our
franchisees’  employees. A  July  2014  decision  by  the  United  States  National  Labor  Relations  Board  (NLRB)  held  that  McDonald’s  Corporation  could  be  held  liable  as  a  “joint
employer”  for  labor  and  wage  violations  by  its  franchisees  under  the  Fair  Labor  Standards Act  (FLSA). After  this  decision,  the  NLRB  issued  a  number  of  complaints  against
McDonald’s Corporation in connection with these violations, although these complaints were ultimately settled without any admission of liability by McDonald’s. Additionally, an
August  2015  decision  by  the  NLRB  held  that  Browning-Ferris  Industries  was  a  “joint  employer”  for  purposes  of  collective  bargaining  under  the  National  Labor  Relations Act
(NLRA) and, thus, obligated to negotiate with the Teamsters union over workers supplied by a contract staffing firm within one of its recycling plants.

In an effort to effectively reverse the McDonald’s Corporation decision, in 2020, the Department of Labor (DOL) issued a final rule narrowing the meaning of “joint employer” in the
FLSA. Much of the new rule relating to “joint employer” status was then vacated by the United States District Court for the Southern District of New York in a lawsuit brought by
various state attorneys general. Similarly, in an effort to effectively reverse the Browning-Ferris decision, in 2020, the NLRB issued a final rule, narrowing the meaning of “joint
employer” in the collective bargaining context under the NLRA.

Current Status of Joint Employer Rules. In September 2021, the Service Employees International Union (SEIU) filed a lawsuit, still pending, seeking to strike down the final rule
narrowing the meaning of “joint employer” under the NLRA. In March 2021, the U.S. House of Representatives passed The Protecting the  Right  to  Organize  (PRO) Act,  which
among other things, sought to codify for purposes of the NLRA the Browning-Ferris expansive interpretation of “joint employer.” The PRO Act then stalled in the Senate and has
little likelihood of passage, given that it would need to be reintroduced in the current Congress. However, both the SEIU lawsuit and the PRO Act, if reintroduced, would likely
become moot if the NLRB ultimately adopts the proposed rule discussed below.

In September 2022, the NLRB issued a proposed rule under the NLRA, reinstating a more expansive interpretation of “joint employer.” Under the proposed rule, direct, indirect, or
reserved authority to control one or more essential terms and conditions of employment would lead to a finding of joint employer status, regardless of whether the power to control is
actually exercised and whether such power is directly or indirectly exercised. The proposed list of essential terms and conditions has been expanded and is non-exhaustive, unlike the
current rule, which provides a defined list. The proposed list now includes workplace health and safety and work rules and directions governing the manner, means, or methods of
work performance, in addition to wages, benefits, hours of work, hiring, discipline and the like. In the event of a finding of joint employer status under the NLRA, a franchisor would
be  required  to  collectively  bargain  or  otherwise  deal  with  a  union  that  does  not  represent  the  franchisor’s  own  employees,  lose  the  protections  against  union  picketing  of  neutral
employers  in  the  event  of  a  labor  disagreement  between  a  franchisee  and  a  franchisee’s  employees,  and  share  in  liability  for  labor  and  employment  violations  committed  by  a
franchisee.

Effective  on  September  28,  2021,  the  DOL  withdrew  the  joint  employer  final  rules  under  the  Fair  Labor  Standards Act  (FLSA),  which  had  narrowed  the  definition  of  “joint
employer” under the FLSA. Key provisions of the joint employer final rules had already been vacated by the United States District Court for the Southern District of New York in a
lawsuit brought by various state attorneys general. The DOL has not proposed to replace the withdrawn rule with any new guidance, reverting to a legal landscape which includes a
more expansive definition of “joint employer.” Under a more expansive definition, a franchisor could be held jointly liable with its franchisee for minimum wages and overtime pay
violations by the franchisee, depending on the extent of control and supervision the franchisor is able to exercise over the franchisee’s employees.

In addition to efforts to expand the definition of “joint employer” through the proposed new rule under the NLRA and the withdrawal of the FLSA rule, it is expected that the Equal
Opportunity Employment Commission (EEOC), which enforces anti-discrimination laws, will issue rules which include an expansive definition of “joint employer.”

Significance of Joint Employer Rules for our Business Model. The replacement or withdrawal of the NLRA and FLSA rules and possible new rules for the EEOC, which include
or reinstate expansive definitions of “joint employer,” have implications for our business model. We could have responsibility for damages, reinstatement, back pay and penalties in
connection  with  labor  law  and  employment  discrimination  violations  by  our  franchisees  over  whom  we  have  limited  control.  Furthermore,  it  may  be  easier  for  our  franchisees’
employees to organize into unions, require us to participate in collective bargaining with those employees, provide those employees and their union representatives with bargaining
power to request that we have our franchisees raise wages, and make it more expensive and less profitable to operate a franchised clinic.

California AB-5. California adopted Assembly Bill 5, or AB-5, which took effect on January 1, 2020. This legislation codifies the standard established in a California Supreme Court
case (Dynamex Operations West v. Superior Court) for determining whether workers should be classified as employees or independent contractors, with a strict test that puts the
burden of proof on employers to establish that workers are not employees. The law is aimed at the so-called “gig economy” where workers in many industries are

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treated as independent contractors, rather than employees, and lack the protections of wage and hour laws, although California voters approved a ballot initiative, now under court
review, to exclude app-based drivers from the application of AB-5. AB-5 is not a franchise-specific law and does not address joint employer liability; however, a significant concern
exists  in  the  franchise  industry  that  an  expansive  interpretation  of AB-5  could  be  used  to  hold  franchisors  jointly  liable  for  the  labor  law  violations  of  its  franchisees.  Courts
addressing this issue have come to differing conclusions, and while it remains uncertain as to how the joint employer issue will finally be resolved in California, potential new federal
laws or regulations may ultimately be controlling on this issue.

AB-5 has been the subject of widespread national discussion. Other states are considering similar approaches. Some states have adopted similar laws in narrower contexts, and a
handful of other states have adopted similar laws for broader purposes. All of these laws or proposed laws may similarly raise concerns with respect to the expansion of joint liability
to the franchise industry. Furthermore, there have been private lawsuits in which parties have alleged that a franchisor and its franchisee “jointly employ” the franchisee’s staff, that
the franchisor is responsible for the franchisees’ staff (under theories of apparent agency, ostensible agency, or actual agency), or otherwise.

Americans with Disabilities Act

We are required to comply with the accessibility standards mandated by the U.S. Americans with Disabilities Act of 1990 and related  federal  and  state  statutes,  which  generally
prohibit  discrimination  in  accommodation  or  employment  based  on  disability.  We  may,  in  the  future,  have  to  modify  our  clinics  to  provide  service  to  or  make  reasonable
accommodations for disabled persons. While these expenses could be material, our current expectation is that any such actions will not require us to expend substantial funds.

Competition

The chiropractic industry is highly fragmented. According to the March 2022 IBIS market research report, the three largest industry companies were each expected to generate less
than 1% of total industry revenue in 2022. Our competitors include approximately 42,000 independent chiropractic offices currently open throughout the United States, according to a
2022 Kentley Insights market research report, as well as certain multi-unit operators. We may also face competition from traditional medical practices, outpatient clinics, physical
therapists,  med-spas,  massage  therapists  and  sellers  of  devices  intended  for  home  use  to  address  back  and  joint  discomfort.  Our  three  largest  multi-unit  competitors  are Airrosti,
HealthSource Chiropractic, and 100% Chiropractic, all of which are insurance-based models.

We have identified 7 competitors who are attempting to duplicate our cash-only, low cost, appointment-free model. Based on publicly available information, 5 of these competitors
each operate fewer than 12 clinics as franchises, and the largest competitor operated 158 clinics as franchises as of December 31, 2022. We anticipate that other direct competitors
will join our industry as our visibility, reputation and perceived advantages become more widely known. We believe our first mover advantage, proprietary operations systems, and
strong unit level economics will continue to accelerate our growth even with the spawning of additional competition.

Human Capital Resources

We believe that a strong culture of engagement and alignment to be essential to the ongoing success of our business. Therefore, it is important to attract, develop and retain a diverse
and engaged workforce at all levels of our business. To facilitate talent attraction and retention, we are committed to fostering a workplace where our employees feel aligned with
our mission, proud of our culture and engaged in their work, with opportunities to grow and develop in their careers, supported by competitive compensation and benefits.

Workforce

As of December 31, 2022, The Joint Corp. and our consolidated variable interest entities employed approximately 359 persons on a full-time basis and approximately 422 persons on
a part-time basis. None of our employees are members of unions or participate in other collective bargaining arrangements.

Recruitment

We believe our employees are among our most valuable resources and are critical to our continued success. We focus significant attention on attracting and retaining talented and
experienced  individuals  to  operate  our  clinics  and  support  our  operations,  and  our  management  believes  in  a  continuous  improvement  culture  and  routinely  reviews  employee
turnover rates at various levels of the organization.

In order to achieve our goal of opening 1,000 clinics by the end of 2024 and in light of the recent shortage of qualified chiropractors, it is crucial that we continue to attract and retain
qualified chiropractors. We strive to make The Joint Chiropractic the career path of

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choice  for  chiropractors,  with  opportunities  for  our  chiropractors  to  grow  and  develop  in  their  careers,  supported  by  competitive  compensation  and  benefits,  and  with  our  simple
business  model  that  allows  our  chiropractors  to  focus  on  patient  care.  Our  competitive  employment  program  for  chiropractors  includes:  (i)  full  time  and  flexible  hours,  with  full
benefits and paid time off, (ii) part time and flexible hours with some benefits, (iii) company-paid malpractice insurance, (iv) tuition reimbursement, (v) sign-on and referral bonuses,
and (vi) competitive starting base salary. We have also bolstered our recruitment function and we continue to fine-tune and re-strategize our search for chiropractors. In addition, we
continue to expand and strengthen our relationship with chiropractic colleges to increase engagement with students and to increase the applicant flow of qualified candidates.

In order to ensure that we are meeting our human capital objectives, we will continue to utilize engagement surveys to understand the perception of our brand as an employer and the
effectiveness of our employee and compensation programs and to learn where we can improve across the company.

Talent Management and Development

Our employees’ personal and professional growth is critical for the success of our business. Our approach to performance and development is designed to motivate our employees to
develop,  leverage  their  strengths,  and  support  a  coaching  and  feedback  culture.  We  offer  numerous  online  courses  and  encourage  our  employees  to  attend  conferences,  training
courses, and continuing education classes. Additionally, we conduct periodic assessments to identify talent needs and growth paths for our employees.

Compensation, Benefits, and Equity

We are committed to providing market competitive compensation and benefits. To ensure we remain competitive, we conduct periodic benchmarking to analyze our compensation
data  and  take  steps  to  ensure  gender  and  other  demographic  equality  is  addressed.  Our  compensation  practices  are  intended  to  be  merit-based,  focused  on  roles,  responsibilities,
experience and performance, with no consideration given to gender, age, ethnicity or other similar factors. We use a combination of fixed and incentive pay, including base salary,
bonuses, and stock-based compensation. The principal purposes of our equity incentive plans are to attract, retain and motivate selected leaders through the granting of stock-based
compensation awards. Our benefit offerings include comprehensive medical coverage, paid time off, a retirement savings plan, free family wellness membership at our clinics, and
flexible work schedules.

Diversity and Inclusion

We recognize that our best performance comes when our teams are diverse, and accordingly, diversity, equity and inclusion ("DEI") are a critical part of our vision of building a
world-class  organizational  culture.  We  reemphasized  our  focus  on  DEI  when  we  designated  DEI  as  part  of  the  formal  responsibilities  of  our  senior  leaders  and  a  key  strategic
initiative  integral  to  reaching  our  goal  of  1,000  clinics  by  the  end  of  2023.  In  2023,  we  plan  to  formulate  and  initiate  a  more  robust  DEI  strategy,  which  may  include:  (i)
organizational  review  and  assessment,  (ii)  confirmation  of  our  DEI  vision  and  goals,  and  (iii)  development  of  a  two-to-three-year  DEI  strategy  and  measurement  plan,  including
determining key performance indicators. We are also committed to maximizing the performance and potential of our corporate employees. In 2021, we formalized and implemented
our performance and compensation management resources, which include: (i) establishing a formal compensation structure and guidelines and (ii) increasing employee and manager
training.

Facilities

We lease the property for our corporate headquarters and all of the properties on which we own or manage clinics. As of December 31, 2022, we leased 138 facilities in which we
operate or intend to operate clinics. We are obligated under two additional leases for facilities in which we have ceased clinic operations.

Our corporate headquarters are located at 16767 N. Perimeter Center Drive, Suite 110, Scottsdale, Arizona 85260. The term of our lease for this location expires on December 31,
2025. The primary functions performed at our corporate headquarters are finance and accounting, treasury, marketing, operations, human resources, information systems support, and
legal.

We are also obligated under non-cancellable leases for the clinics which we own or manage. Our clinics are on average 1,200 square feet. Our clinic leases generally have an initial
term of five years, include one to two options to renew for terms of five years, and require us to pay a proportionate share of real estate taxes, insurance, common area maintenance
charges and other operating costs.

As of December 31, 2022, our franchisees operated 712 clinics in 39 states. All of our franchise locations are leased. 

Intellectual Property

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Trademarks, trade names and service marks

Our registered trademarks include the following in the United States:
Trademark

Registration Date

DON'T DO PAIN. DO YOU.
The Joint Chiropractic
You're Back, Baby.
You're Back, Baby
Back-Tober
Relief Recovery Wellness
Pain Relief Is At Hand
What Life Does To Your Body, We Undo
Be Chiro-Practical
Relief. On so many levels
The Joint
The Joint… The Chiropractic Place (stylized)
The Joint… The Chiropractic Place

August 2022
April 2021
August 2020
July 2019
September 2018
February 2018
February 2018
February 2018
October 2017
December 2015
April 2015
April 2013
February 2011

Our registered trademarks include the following in Canada:

Trademark

Registration Date

The Joint
The Joint Chiropractic
The Joint Chiropractic (stylized)

February 2017
February 2017
February 2017

Corporate Information

Registration Number
6810062
6331918
6131833
5940161
5571732
5398367
5395995
5396012
5313693
4871809
4723892
4323810
3922558

Registration Number
1825026
1825027
1825028

The Joint Corp. is a Delaware corporation. Our common stock is traded on the NASDAQ Capital Market under the symbol “JYNT.” Our corporate offices headquarters are located at
16767  N.  Perimeter  Center  Drive,  Suite  110,  Scottsdale, Arizona  85260,  and  our  telephone  number  is  (480)  245-5960.  Our  website  is  www.thejoint.com.  Except  as  specifically
indicated otherwise, the information on, or that can be accessed through, our website or any other website identified herein is not incorporated by reference into this Annual Report
on Form 10-K.

Available Information

We make available free of charge, through our website, our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to these
reports  as  soon  as  reasonably  practicable  after  such  material  is  electronically  filed  with,  or  furnished  to,  the  Securities  and  Exchange  Commission  (SEC).  The  SEC’s  website,
www.sec.gov, contains reports, proxy and information statements, and other information regarding issuers that file electronically with the SEC.

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ITEM 1A.    RISK FACTORS

RISKS RELATED TO OPERATING OUR BUSINESS

The nationwide labor shortage has negatively impacted our ability to recruit chiropractors and other qualified personnel, and the measures we have taken in response
have reduced our net revenues.

The current nationwide labor shortage has negatively impacted our ability and the ability of our franchisees to recruit and retain qualified chiropractors, wellness coordinators and
other qualified personnel. This shortage has limited our ability to open new clinics and has required us to enhance wages and benefits and shorten clinic operating hours. All of these
measures have reduced our net revenues and increased our operating expenses and may continue to do so if labor shortages continue.

Inflation, exacerbated by COVID-19 and the Ukraine War, has led to increased labor costs and interest rates and may lead to reduced discretionary spending, all of which
may negatively impact our business.

The primary inflationary factor affecting our operations is labor costs. In the fourth quarter of 2021 and during 2022, company-owned or managed clinics were negatively impacted
by wage increases, which increased our general and administrative expenses and decreased profitability. A significant number of our clinic service personnel are paid at rates related
to the applicable minimum wage, and increases in the minimum wage could increase our labor costs. As of January 1, 2023, the minimum wage increased in a number of states, the
District of Columbia and local municipalities, with many of these wage increases triggered automatically by increases in the cost of living due to high inflation. Such wage increases
likely will further increase our general and administrative expenses in the affected jurisdictions. A continued increase in labor costs is likely to continue to have an adverse impact on
profitability and may result in additional price increases to offset their impact. Further, should we fail to continue to increase our wages competitively in response to any continued
increase in wage rates, the quality of our workforce could decline, causing our patient services to suffer.

In addition to relief and recovery, our services emphasize preventive and maintenance care, which is generally not a medical necessity, and may be viewed as a discretionary medical
expenditure. Discretionary spending is negatively impacted by, among other things, those factors disclosed in this Form 10-K under the caption “Recent Events” in Management’s
Discussion  and Analysis  of  Financial  Condition  and  Results  of  Operations  --  unfavorable  global  economic  or  political  conditions,  such  as  the  recent  COVID-19  pandemic,  the
Ukraine War, inflation and other cost increases, and increases in interest rates. As further disclosed under the aforementioned caption, we anticipate that fiscal 2023 will continue to
be a volatile macroeconomic environment and expect elevated levels of cost inflation to persist for 2023. Reductions in discretionary spending may adversely impact our business,
financial condition, or results of operations. Rising interest rates also will make it more expensive for potential franchisees to finance new clinic acquisitions and thus may reduce the
pool of available franchisees, which also could adversely impact our business.

In  the  event  that  a  continued  deterioration  of  economic  conditions  causes  a  significant  decrease  in  demand  for  our  services,  this  could  negatively  impact  our  ability  to  meet  the
financial covenants in our credit facility, although we were in compliance as of December 31, 2022. Furthermore, a deterioration of equity and credit markets may make other debt or
equity financing difficult to obtain in a timely manner and on favorable terms, if at all, and if obtained, may be more costly or more dilutive. If we are unable to access our credit
facility as a result of noncompliance with its covenants or are unable to obtain other debt or equity financing, this could limit our opportunity to acquire more clinics and regional
developer rights and to pursue other corporate initiatives.

New clinics, once opened, may not be profitable, and the increases in average clinic sales and comparable clinic sales that we have experienced in the past may not be
indicative of future results.

Our clinics continue to demonstrate increases in comparable clinic sales even as they mature. Our annual Comp Sales for the full year 2022, for clinics that have been open for at
least 13 full months, was 9%, and for clinics that have been open for greater than 48 months, was 4%. However, we cannot assure you that this will continue for our existing clinics or
that clinics we open in the future will see similar results. In new markets, the length of time before average sales for new clinics stabilize is less predictable and can be longer than we
expect because of our limited knowledge of these markets and consumers’ limited awareness of our brand. New clinics may not be profitable, and their sales performance may not
follow historical patterns. In addition, our average clinic sales and comparable clinic sales for existing clinics may not increase at the rates achieved over the past several years. Our
ability to operate new clinics, especially company-owned or managed clinics, profitably and increase average clinic sales and comparable clinic sales depends on many factors, some
of which are beyond our control, including: (i) consumer awareness and understanding of our brand and changes in consumer preferences and discretionary spending; (ii) general
economic conditions, which can affect clinic traffic, local rent and labor costs and prices we pay for the supplies we

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use; (iii) competition, either from our competitors in the chiropractic industry or our own and our franchisees’ clinics; (iv) the identification and availability of attractive sites for new
facilities and the anticipated commercial, residential and infrastructure development near our new facilities; (v) changes in government regulation; (vi) in certain regions, decreases in
demand for our services due to inclement weather; and (vii) other unanticipated increases in costs, any of which could give rise to delays or cost overruns.

If our new clinics do not perform as planned, our business and future prospects could be harmed. In addition, if we are unable to achieve our expected average clinics sales, our
business, financial condition and results of operations could be adversely affected.

Our failure to manage our growth effectively could harm our business and operating results.

Our growth plan includes a significant number of new franchised and company-owned or managed clinics. Our existing clinic management systems, administrative staff, financial
and  management  controls  and  information  systems  may  be  inadequate  to  support  our  planned  expansion.  Those  demands  on  our  infrastructure  and  resources  may  also  adversely
affect our ability to manage our existing clinics. Managing our growth effectively will require us to continue to enhance these systems, procedures and controls and to hire, train and
retain managers and team members. We may not respond quickly enough to the changing demands that our expansion will impose on our management, clinic teams and existing
infrastructure which could harm our business, financial condition and results of operations. We replaced and upgraded our IT platform in 2021, but we cannot provide assurances that
our on-going improvements and enhancements efforts will be executed without delays, difficulties or service interruptions.

Our long-term strategy involves opening new, company-owned or managed clinics and is subject to many unpredictable factors.

One component of our long-term growth strategy is to open new company-owned or managed clinics and to operate those clinics on a profitable basis, often in untested geographic
areas. As of December 31, 2022, we owned or managed 126 clinics. We have limited or no prior experience operating in a number of geographic areas, particularly in areas in which
snow and ice are factors in the winter months. We may encounter difficulties, including reduced patient volume related to inclement weather, as we attempt to expand into those
untested geographic areas, and we may not be as successful as we are in geographic areas where we have greater familiarity and brand recognition. We may not be able to open new
company-owned or managed clinics as quickly as planned. In the past, we have experienced delays in opening some clinics, for various reasons, including construction permitting,
landlord responsiveness, and municipal approvals. Such delays could affect future clinic openings. Delays or failures in opening new clinics could materially and adversely affect our
growth strategy and our business, financial condition and results of operations.

In addition, we face challenges locating and securing suitable new clinic sites in our target markets. Competition for those sites is intense, and other retail concepts that compete for
those sites may have unit economic models that permit them to bid more aggressively for those sites than we can. There is no guarantee that enough suitable sites will be available in
desirable areas or on terms that are acceptable to us in order to achieve our growth plan. Our ability to open new clinics also depends on other factors, including: (i) negotiating leases
with  acceptable  terms;  (ii)  attracting  qualified  chiropractors;  (iii)  identifying,  hiring  and  training  qualified  employees  in  each  local  market;  (iv)  identifying  and  entering  into
management agreements with suitable PCs in certain target markets; (v) timely delivery of leased premises to us from our landlords and punctual commencement and completion of
construction;  (vi)  managing  construction  and  development  costs  of  new  clinics,  particularly  in  competitive  markets;  (vii)  obtaining  construction  materials  and  labor  at  acceptable
costs,  particularly  in  urban  markets;  (viii)  unforeseen  engineering  or  environmental  problems  with  leased  premises;  (ix)  generating  sufficient  funds  from  operations  or  obtaining
acceptable financing to support our future development; (x) securing required governmental approvals, permits and licenses (including construction permits and operating licenses) in
a timely manner and responding effectively to any changes in local, state or federal laws and regulations that adversely affect our costs or ability to open new clinics; and (xi) the
impact of inclement weather, natural disasters and other calamities.

Any acquisitions that we make could disrupt our business and harm our financial condition.

From  time  to  time,  we  may  evaluate  potential  strategic  acquisitions  of  existing  franchised  clinics  to  facilitate  our  growth.  We  may  not  be  successful  in  identifying  acquisition
candidates. In addition, we may not be able to continue the operational success of any franchised clinics we acquire or successfully integrate any businesses that we acquire. We may
have  potential  write-offs  of  acquired  assets  and  an  impairment  of  any  goodwill  recorded  as  a  result  of  acquisitions.  Furthermore,  the  integration  of  any  acquisition  may  divert
management’s time and resources from our core business and disrupt our operations or may result in conflicts with our business. Any acquisition may not be successful, may reduce
our cash reserves and may negatively affect our

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earnings  and  financial  performance.  We  cannot  ensure  that  any  acquisitions  we  make  will  not  have  a  material  adverse  effect  on  our  business,  financial  condition  and  results  of
operations.

Our expansion into new markets may be more costly and difficult than we currently anticipate which would result in slower growth than we expect.

Clinics we open in new markets may take longer to reach expected sales and profit levels on a consistent basis and may have higher construction, occupancy, marketing or operating
costs than clinics we open in existing markets, thereby affecting our overall profitability. New markets may have competitive conditions, consumer tastes and discretionary spending
patterns that are more difficult to predict or satisfy than our existing markets. We may need to make greater investments than we originally planned in advertising and promotional
activity in new markets to build brand awareness. We may find it more difficult in new markets to hire, motivate and keep qualified employees who share our vision and culture. We
may  also  incur  higher  costs  from  entering  new  markets,  particularly  with  company-owned  or  managed  clinics  if,  for  example,  we  hire  and  assign  regional  managers  to  manage
comparatively fewer clinics than in more developed markets. For these reasons, some of our new clinics were less successful than our existing clinics or have achieved target rates of
patient  visits  at  a  slower  rate.  If  we  do  not  successfully  execute  our  plans  to  enter  new  markets,  our  business,  financial  condition  and  results  of  operations  could  be  materially
adversely affected

Opening new clinics in existing markets may negatively affect revenue at our existing clinics.

The target area of our clinics varies by location and depends on a number of factors, including population density, other available retail services, area demographics and geography.
As a result, the opening of a new clinic in or near markets in which we already have clinics could adversely affect the revenues of those existing clinics. Existing clinics could also
make it more difficult to build our patient base for a new clinic in the same market. Our business strategy does not entail opening new clinics that we believe will materially affect
revenue at our existing clinics, but we may selectively open new clinics in and around areas of existing clinics that are operating at or near capacity to effectively serve our patients.
Revenue “cannibalization” between our clinics may become significant in the future as we continue to expand our operations and could affect our revenue growth, which could, in
turn, adversely affect our business, financial condition and results of operations.

Damage to our reputation or our brand in existing or new markets could negatively impact our business, financial condition and results of operations.

We believe we have built our reputation on high quality, empathetic patient care, and we must protect and grow the value of our brand to continue to be successful in the future. Our
brand may be diminished if we do not continue to make investments in areas such as marketing and advertising, as well as the day-to-day investments required for facility operations,
equipment upgrades and staff training. Any incident, real or perceived, regardless of merit or outcome, that erodes our brand, such as failure to comply with federal, state or local
regulations including allegations or perceptions of non-compliance or failure to comply with ethical and operating standards, could significantly reduce the value of our brand, expose
us  to  adverse  publicity  and  damage  our  overall  business  and  reputation.  Further,  our  brand  value  could  suffer  and  our  business  could  be  adversely  affected  if  patients  perceive  a
reduction in the quality of service or staff.

Our potential need to raise additional capital to accomplish our objectives of expanding into new markets and selectively developing company-owned or managed clinics
exposes us to risks, including limiting our ability to develop or acquire clinics and limiting our financial flexibility.

If we do not have sufficient cash resources, our ability to develop and acquire clinics could be limited unless we are able to obtain additional capital through future debt or equity
financing. Using cash to finance development and acquisition of clinics could limit our financial flexibility by reducing cash available for operating purposes. Using debt financing
could result in lenders imposing financial covenants that limit our operations and financial flexibility. Using equity financing may result in dilution of ownership interests of our
existing stockholders. We may also use common stock as consideration for the future acquisition of clinics. If our common stock does not maintain a sufficient market value or if
prospective acquisition candidates are unwilling to accept our common stock as part of the consideration for the sale of their clinics or businesses, we may be required to use more of
our cash resources or greater debt financing to complete these acquisitions.

Our marketing programs may not be successful.

We incur costs and expend other resources in our marketing efforts to attract and retain patients. Our marketing activities are principally focused on increasing brand awareness and
driving patient volumes. As we open new clinics, we undertake aggressive marketing campaigns to increase community awareness about our growing presence. We plan to continue
to utilize targeted marketing efforts within local neighborhoods through channels such as radio, digital media, community sponsorships

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and events, and a robust online/social media presence. These initiatives may not be successful, resulting in expenses incurred without the benefit of higher revenue. Our ability to
market our services may be restricted or limited by federal or state law.

We will be subject to risks associated with leasing space subject to long-term non-cancelable leases for clinics that we intend to operate.

We do not own, and we do not intend to own, any of the real property where our company-owned or managed clinics operate. We expect the spaces for the  company-owned  or
managed clinics we intend to open in the future will be leased. We anticipate that our leases generally will have an initial term of five or ten years and generally can be extended only
in five-year increments (at increased rates). We expect that all of our leases will require a fixed annual rent, although some may require the payment of additional rent if clinic sales
exceed a negotiated amount. We expect that our leases will typically be net leases, which require us to pay all of the costs of insurance, taxes, maintenance and utilities, and that these
leases  will  not  be  cancellable  by  us.  If  a  future  company-owned  or  managed  clinic  is  not  profitable,  resulting  in  its  closure,  we  may  nonetheless  be  committed  to  perform  our
obligations under the applicable lease including, among other things, paying the base rent for the balance of the lease term. In addition, we may fail to negotiate renewals as each of
our leases expires, either on commercially acceptable terms or at all, which could cause us to pay increased occupancy costs or to close clinics in desirable locations. These potential
increases in occupancy costs and the cost of closing company-owned or managed clinics could materially adversely affect our business, financial condition or results of operations.

The COVID-19 pandemic has caused significant disruption to our operations in the past and may continue to impact our business, key financial and operating metrics,
and results of operations in numerous ways that may be unpredictable. A future widespread outbreak of contagious disease could similarly disrupt our business.

There  continues  to  be  uncertainty  around  the  COVID-19  pandemic  as  the  variants  have  caused  periodic  increases  in  COVID-19  cases  globally  in  the  past. The  pandemic  has,  at
times, negatively impacted our revenue and earnings, and the extent to which the pandemic will impact our business in the future remains uncertain. It will depend on factors such as
the duration of the pandemic, the response of national, state and local governments (which could include the reinstatement of restrictions, quarantines, shelter-in-place orders, and
business  limitations  and  shutdowns),  the  impact  of  existing  and  new  Covid  variants,  the  vaccination  rates  among  the  population,  the  efficacy  of  the  COVID-19  vaccines  against
existing and new Covid variants, and the longer-term impact of the pandemic on the economy and consumer behavior. Any or all of these factors could continue to affect patient
behavior and spending levels and result in reduced visits and patient spending trends. The pandemic retains the potential to further disrupt our business and to continue to cause
volatility in the financial markets, which could adversely impact our financial position, results of operations and the market price of our stock. A future epidemic, pandemic or other
widespread outbreak of contagious disease in any geographic area in which we operate could result in a health crisis adversely affecting the economies and demand for our services in
such areas.

Changes in economic conditions and adverse weather and other unforeseen conditions could materially affect our ability to maintain or increase sales at our clinics or open
new clinics.

Our services emphasize maintenance therapy, which is generally not a medical necessity, and should be viewed as a discretionary medical expenditure. The United States in general
or the specific markets in which we operate may suffer from depressed economic activity, recessionary economic cycles, higher fuel or energy costs, low consumer confidence, high
levels of unemployment, reduced home values, increases in home foreclosures, investment losses, personal bankruptcies, reduced access to credit or other economic factors that may
affect consumer discretionary spending. As noted in a previous risk factor, the current period of high inflation, which is expected to persist through at least 2023, is likely to reduce
consumer discretionary spending. Traffic in our clinics could decline if consumers choose to reduce the amount they spend on non-critical medical procedures. Negative economic
conditions might cause consumers to make long-term changes to their discretionary spending behavior, including reducing medical discretionary spending on a permanent basis. In
addition, given our geographic concentrations in the West, Southwest, Southeast, and mid-Atlantic regions of the United States, economic conditions in those particular areas of the
country could have a disproportionate impact on our overall results of operations, and regional occurrences such as local strikes, terrorist attacks, increases in energy prices, adverse
weather  conditions,  tornadoes,  earthquakes,  hurricanes,  floods,  droughts,  fires  or  other  natural  or  man-made  disasters  could  materially  adversely  affect  our  business,  financial
condition and results of operations. All of our clinics depend on visibility and walk-in traffic, and the effects of adverse weather may decrease visits to malls in which our clinics are
located and negatively impact our revenues. If clinic sales decrease, our profitability could decline as we spread fixed costs across a lower level of revenues. Reductions in staff
levels,  asset  impairment  charges  and  potential  clinic  closures  could  result  from  prolonged  negative  clinic  sales,  which  could  materially  adversely  affect  our  business,  financial
condition and results of operations.

RISKS RELATED TO USE OF THE FRANCHISE BUSINESS MODEL

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Our dependence on the success of our franchisees exposes us to risks including the loss of royalty revenue and harm to our brand.

A substantial portion of our revenues comes from royalties generated by our franchised clinics, which royalties are based on the revenues generated by those clinics. We anticipate
that franchise royalties will represent a substantial part of our revenues in the future. As of December 31, 2022, we had franchisees operating or managing 712 clinics. We rely on the
performance of our franchisees in successfully opening and operating their clinics and paying royalties and other fees to us on a timely basis. Our franchise system subjects us to a
number of risks as described here and in the next four risk factors. These risks include a significant further decline in our franchisees’ revenue, which occurred in 2020 as a result of
the COVID-19 pandemic. Furthermore, in 2020, we took additional actions to support our franchisees that experienced challenges during the COVID-19 pandemic, further reducing
our  royalty  revenues  and  other  fees  from  franchisees.  In  2020,  for  a  period  of  time,  we  waived  minimum  royalty  requirements,  monthly  software  fees  for  clinics  forced  to  close
temporarily  due  to  the  pandemic,  and  minimum  required  marketing  expenditures.  We  may  need  to  re-implement,  expand  or  extend  these  accommodations  to  franchisees,  further
reducing our revenues from franchised clinics and reducing the visibility of “The Joint” brand in the marketplace. Any new or re-implemented accommodations and the occurrence of
any of the other events described here and in the next four risk factors could impact our ability to collect royalty payments from our franchisees, harm the goodwill associated with
our brand, and materially adversely affect our business and results of operations.

Our franchisees are independent operators over whom we have limited control.

Franchisees  are  independent  operators,  and  their  employees  are  not  our  employees. Accordingly,  their  actions  are  outside  of  our  control. Although  we  have  developed  criteria  to
evaluate and screen prospective franchisees, we cannot be certain that our franchisees will have the business acumen or financial resources necessary to operate successful franchises
in their approved locations, and state franchise laws may limit our ability to terminate or modify these franchise agreements. Moreover, despite our training, support and monitoring,
franchisees may not successfully operate clinics in a manner consistent with our standards and requirements, or may not hire and adequately train qualified personnel. The failure of
our franchisees to operate their franchises successfully and the actions taken by their employees could have a material adverse effect on our reputation, our brand and our ability to
attract prospective franchisees, and on our business, financial condition and results of operations.

We are subject to the risk that our franchise agreements may be terminated or not renewed.

Each  franchise  agreement  is  subject  to  termination  by  us  as  the  franchisor  in  the  event  of  a  default,  generally  after  expiration  of  applicable  cure  periods,  although  under  certain
circumstances a franchise agreement may be terminated by us upon notice without an opportunity to cure. The default provisions under the franchise agreements are drafted broadly
and  include,  among  other  things,  any  failure  to  meet  operating  standards  and  actions  that  may  threaten  our  intellectual  property.  In  addition,  each  franchise  agreement  has  an
expiration date. Upon the expiration of the franchise agreement, we or the franchisee may, or may not, elect to renew the franchise agreement. If the franchise agreement is renewed,
the franchisee will receive a new franchise agreement for an additional term. Such option, however, is contingent on the franchisee’s execution of the then- current form of franchise
agreement (which may include increased royalty payments, advertising fees and other costs) and the payment of a renewal fee. If a franchisee is unable or unwilling to satisfy any of
the  foregoing  conditions,  we  may  elect  not  to  renew  the  expiring  franchise  agreement,  in  which  event  the  franchise  agreement  will  terminate  upon  expiration  of  its  term.  The
termination or non-renewal of a franchise agreement could result in the reduction of royalty payments we receive.

Our franchisees may not meet timetables for opening their clinics, which could reduce the royalties we receive.

Our franchise agreements specify a timetable for opening the clinic. Failure by our franchisees to open their clinics within the specified time limit would result in the reduction of
royalty payments we would have otherwise received and could result in the termination of the franchise agreement. As of December 31, 2022, we had active licenses and letters-of-
intent for 235 clinics which we believe to be developable within the specified time periods, but we cannot be certain of this.

Our regional developers are independent operators over whom we have limited control.

Our  regional  developers  are  independent  operators. Accordingly,  their  actions  are  outside  of  our  control.  We  depend  upon  our  regional  developers  to  sell  a  minimum  number  of
franchises within their territories and to assist the purchasers of those franchises to develop and operate their clinics. The failure by regional developers to sell the specified minimum
number of franchises within the time limits set forth in their regional developer license agreements would reduce the franchise fees we would otherwise receive, delay the payment of
royalties to us and result in a potential event of default under the regional developer license agreement. Of our total of 18 regional developers as of December 31, 2022, three had not
met their minimum franchise sales requirements within the time periods specified in their regional developer agreements.

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FINANCIAL RISK FACTORS

Our level of debt could impair our financial condition and ability to operate.

In 2020, in order to increase our cash position and preserve financial flexibility in responding to the impacts of the COVID-19 pandemic on our business, we drew down $2.0 million
under the Credit Agreement. Our level of debt could have important consequences to investors, including:

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requiring a portion of our cash flows from operations be used for the payment of interest on our debt, thereby reducing the funds available to us for our operations or other
capital needs;
limiting our flexibility in planning for, or reacting to, changes in our business and the industry in which we operate because our available cash flow, after paying principal and
interest on our debt, may not be sufficient to make the capital and other expenditures necessary to address these changes;
increasing our vulnerability to general adverse economic and industry conditions, since we will be required to devote a proportion of our cash flow to paying principal and
interest on our debt during periods in which we experience lower earnings and cash flow;
limiting our ability to obtain additional financing in the future to fund working capital, capital expenditures, acquisitions, and general corporate requirements; and
placing us at a competitive disadvantage to other relatively less leveraged competitors that have more cash flow available to fund working capital, capital expenditures,
acquisitions, and general corporate requirements.

If we fail to maintain an effective system of internal controls over financial reporting, we may not be able to accurately
report our financial results, prevent fraud, or maintain investor confidence.

We are subject to the internal control requirements of Section 404 of the Sarbanes-Oxley Act of 2002, which require management to assess the effectiveness of our internal control
over financial reporting. Our independent registered public accounting firm will not be required to attest to the effectiveness of our internal control over financial reporting pursuant
to Section 404, since as of December 31, 2022, we became a non-accelerated filer.

We previously reported in our Annual Report on Form 10-K as of December 31, 2021 material weaknesses in internal control related to: (i) risk assessment and scoping - we did not
effectively design and maintain controls in response to the risks of material misstatement. Specifically, the design of existing controls or the implementation of new controls has not
been sufficient to respond to the risks of material misstatement related to the incremental borrowing rate for our leases, deferred costs and related expenses, other revenues, breakage
revenue, intangible asset amortization, determination of reporting units, reassessment of our VIEs, stock  option  exercises,  and  the  accuracy  and  completeness  of  certain  financial
statements; (ii) segregation of duties - we did not design and maintain effective controls such that all accounting duties are sufficiently segregated within our business processes and
certain financial applications. Specifically, we failed to have the appropriate Company personnel monitor users with administrative access to certain financial applications and data,
and we did not design and maintain effective controls such that all accounting duties are sufficiently segregated; (iii) accounting related to significant complex accounting areas - we
did  not  design  and  maintain  effective  controls  over  the  accounting  of  complex  accounting  areas,  including  taxes  and  business  combination  and  asset  acquisition  transactions.
Specifically, we failed to properly design controls to appropriately review the accuracy and completeness of inputs provided to and outputs provided by third-party service providers,
and we failed to consistently memorialize accounting treatment conclusions for acquisitions; and (iv) accounting related to revenue recognition and leases - we did not design and
maintain effective controls over the proper accounting treatment for certain revenue streams and leases. Specifically, we failed to properly design controls to appropriately determine
the proper accounting treatment for certain revenue streams and leases. During 2022, we completed the remediation measures related to the material weakness and concluded that our
internal control over financial reporting was effective as of December 31, 2022. Completion of remediation does not provide assurance that our remediation or other controls will
continue to operate properly. If we are unable to maintain effective internal control over financial reporting or disclosure controls and procedures, our ability to record, process and
report  financial  information  accurately,  and  to  prepare  financial  statements  within  required  time  periods  could  be  adversely  affected,  which  could  subject  us  to  litigation  or
investigations requiring management resources and payment of legal and other expenses, negatively affect investor confidence in our financial statements and adversely impact our
stock price.

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Internal controls related to the operation of financial reporting and accounting systems are critical to maintaining adequate internal control over financial reporting. We cannot provide
any assurance that additional material weaknesses will not occur in the future.

Our balance sheet includes intangible assets and goodwill. A decline in the estimated fair value of an intangible asset or a reporting unit could result in an impairment
charge recorded in our operating results, which could be material.

Goodwill is tested for impairment annually and between annual tests if an event occurs or circumstances change that would indicate the carrying amount may be impaired. Also, we
review our amortizable intangible assets for impairment if an event occurs or circumstances change that would indicate the carrying amount may not be recoverable. If the carrying
amount of our goodwill or another intangible asset were to exceed its fair value, the asset would be written down to its fair value, with the impairment charge recognized as a noncash
expense in our operating results. Adverse changes in future market conditions or weaker operating results compared to our expectations, including, for example, as a result of the
pandemic, may impact our projected cash flows and estimates of weighted average cost of capital, which could result in a potentially material impairment charge if we are unable to
recover the carrying value of our goodwill and other intangible assets.

Our  balance  sheet  includes  a  significant  number  of  long-lived  assets  in  our  corporate  clinics,  including  operating  lease  right-of-use  assets  and  property,  plant  and
equipment. A decline in the current and projected cash flows in our corporate clinics could result in impairment charges, which could be material.

Long-lived assets, such as operating lease right-of-use assets and property, plant and equipment in our corporate clinics, are tested for impairment if an event occurs or circumstances
change that would indicate the carrying amount may not be recoverable. If the carrying amount of a long-lived asset were to exceed its fair value, the asset would be written down to
its fair value and an impairment charge recognized as a noncash expense in our operating results. Adverse changes in future market conditions or weaker operating results compared
to our expectations, including, for example, as a result of the pandemic, may impact our projected cash flows and estimates of weighted average cost of capital, which could result in
a potentially material impairment charge if we are unable to recover the carrying value of our long-lived assets.

Our increased reliance on sources of revenue other than from franchise and regional developer licenses exposes us to risks including the loss of revenue and reduction of
working capital.

From  the  commencement  of  our  operations  until  we  began  to  acquire  or  open  company-owned  or  managed  clinics,  we  relied  exclusively  on  the  sale  of  franchises  and  regional
developer licenses as sources of revenue until the franchises we sold began to generate royalty revenues. As our portfolio of company-owned or managed clinics matures, we have
placed less reliance on these franchise sources of revenue. As we develop further company-owned or managed clinics, we will be required to use our working capital to operate our
business. If the opening of our company-owned or managed clinics is delayed or if the cost of developing company-owned or managed clinics exceeds our expectations, we may
experience insufficient working capital to fully implement our development plans, and our business, financial condition and results of operations could be adversely affected.

We have experienced net losses and may not achieve or sustain profitability in the future.

We have experienced periods of net losses in the past, and while we have achieved profitability since 2018, our revenue may not grow and we may not maintain profitability in the
future. Our ability to maintain profitability will be affected by the other risks and uncertainties described in this section and in Management’s Discussion and Analysis. If we are not
able to sustain or increase profitability, our business will be materially adversely affected and the price of our common stock may decline.

Any audit by the IRS with respect to our receipt of an employee retention credit (“ERC”) under The Coronavirus Aid, Relief, and Economic Security (“CARES”) Act
could result in additional taxes or costs to the Company.

We recently received notice that we will be receiving an ERC pursuant to the CARES ACT. Please see Note 13, “Subsequent Events” in the Notes to the consolidated financial
statements included in Item 8 of this report for a description of the ERC. The Company’s eligibility to receive the ERC remains subject to audit by the IRS for a period of five years. If
the IRS audits the Company during that time, it may find that the Company was not eligible to receive some or all of the ERC, in which case we would be required to return some or
all of the ERC to the IRS. Additionally, 20% of the ERC will be paid to an outside third party as a consulting fee. In the event we are required to return some or all of the ERC, we
may not be able to recoup the consulting fee.

RISKS RELATED TO INDUSTRY DYNAMICS AND COMPETITION

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Our clinics and chiropractors compete for patients in a highly competitive environment that may make it more difficult to increase patient volumes and revenues.

The business of providing chiropractic services is highly competitive in each of the markets in which our clinics operate. The primary bases of such competition are quality of care,
reputation, price of services, marketing and advertising strategy implementation, convenience, traffic flow, visibility of office locations, and hours of operation. Our clinics compete
with all other chiropractors in their local market. Many of those chiropractors have established practices and reputations in their markets. Some of these competitors and potential
competitors  may  have  financial  resources,  affiliation  models,  reputations  or  management  expertise  that  provide  them  with  competitive  advantages  over  us,  which  may  make  it
difficult to compete against them. Our three largest multi-unit competitors are Airrosti, which currently operates 158 clinics; HealthSource Chiropractic, which currently operates 114
clinics; and 100% Chiropractic, which currently operates 97 clinics. Two of these competitors are currently operating under an insurance-based model. In addition, a number of other
chiropractic franchises and chiropractic practices that are attempting to duplicate or follow our business model are currently operating in our markets and in other parts of the country
and may enter our existing markets in the future.

Our success is dependent on the chiropractors who control the professional corporations, or PC owners, with whom we enter into management services agreements, and
we may have difficulty locating qualified chiropractors to replace PC owners.

In states that regulate the corporate practice of chiropractic, our chiropractic services are provided by legal entities organized under state laws as professional corporations, or PCs,
and their equivalents. Each PC employs or contracts with chiropractors in one or more offices. Each of the PCs is wholly owned by one or more licensed chiropractors, or medical
professionals as state law may require, and we do not own any capital stock of any PC. We and our franchisees that are not owned by chiropractors enter into management services
agreements with PCs, to provide to the PCs on an exclusive basis, all non-clinical services of the chiropractic practice. The PC owner is critical to the success of a clinic because he or
she has control of all clinical aspects of the practice of chiropractic and the provision of chiropractic services. Upon the departure of a PC owner, we may not be able to locate one or
more suitably qualified licensed chiropractors to hold the ownership interest in the PC and maintain the success of the departing PC owner.

RISKS RELATED TO STATE REGULATION OF THE CORPORATE PRACTICE OF CHIROPRACTIC

Our management services agreements, under which we provide non-clinical services to affiliated PCs, could be challenged by a state or chiropractor under laws regulating
the practice of chiropractic. Some state chiropractic boards have made inquiries concerning our business model or have proposed or adopted changes to their rules that
could be interpreted to pose a threat to our business model.

The laws of every state in which we operate contain restrictions on the practice of chiropractic and control over the provision of chiropractic services. The laws of many states where
we operate permit a chiropractor to conduct a chiropractic practice only as an individual, a member of a partnership or an employee of a PC, limited liability company or limited
liability partnership. These laws typically prohibit chiropractors from splitting fees with non-chiropractors and prohibit non-chiropractic entities, such as chiropractic management
services organizations, from owning or operating chiropractic clinics or engaging in the practice of chiropractic and from employing chiropractors. The specific restrictions against
the corporate practice of chiropractic, as well as the interpretation of those restrictions by state regulatory authorities, vary from state to state. However, the restrictions are generally
designed to prohibit a non-chiropractic entity from controlling or directing clinical care decision-making, engaging chiropractors to practice chiropractic or sharing professional fees.
The  form  of  management  agreement  that  we  utilize,  and  that  we  recommend  to  our  franchisees  that  are  management  service  organizations,  explicitly  prohibits  the  management
service organization from controlling or directing clinical care decisions. However, there can be no assurance that all of our franchisees that are management service organizations
will strictly follow the provisions in our recommended form of management agreement. The laws of many states also prohibit chiropractic practitioners from paying any portion of
fees  received  for  chiropractic  services  in  consideration  for  the  referral  of  a  patient. Any  challenge  to  our  contractual  relationships  with  our  affiliated  PCs  by  chiropractors  or
regulatory authorities could result in a finding that could have a material adverse effect on our operations, such as voiding one or more management services agreements. Moreover,
the  laws  and  regulatory  environment  may  change  to  restrict  or  limit  the  enforceability  of  our  management  services  agreements.  We  could  be  prevented  from  affiliating  with
chiropractor-owned  PCs  or  providing  comprehensive  business  services  to  them  in  one  or  more  states.  Please  see  “Part  I,  Item  1  -  Business  -  Regulatory  Environment  -  State
regulations on corporate practice of chiropractic” for a description of certain of these actions by states, including state legislatures, state chiropractic regulatory bodies and a state
attorney general, to regulate and restrict the corporate practice of chiropractic.

RISKS RELATED TO OTHER LEGAL AND REGULATORY MATTERS

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Proposed and expected new federal regulations under the Biden administration expanding the meaning of “joint employer” and evolving state laws increase our potential
liability  for  employment  law  violations  by  our  franchisees  and  the  likelihood  that  we  may  be  required  to  participate  in  collective  bargaining  with  our  franchisees’
employees.

Please see “Part I, Item 1 - Business - Regulatory Environment – Joint Employer Rules” for a detailed description of the background and current status of federal and state “joint
employer" laws and regulations.

As discussed in the above-cited section, the proposed rules issued under the National Labor Relations Act (NLRA) and the withdrawal of the Trump-era rules issued under the Fair
Labor  Standards Act  (FLSA)  include  or  reinstate  expansive  definitions  of  “joint  employer,”  which  could  be  used  to  deem  a  franchisor  to  be  a  joint  employer  of  a  franchisee’s
employees. In the event of a finding of joint employer status under the NLRA, a franchisor would be required to collectively bargain or otherwise deal with a union that does not
represent  the  franchisor’s  own  employees,  lose  the  protections  against  union  picketing  of  neutral  employers  in  the  event  of  a  labor  disagreement  between  a  franchisee  and  a
franchisee’s employees, and share in liability for labor and employment violations committed by a franchisee. Under the reversion to a more expansive definition of “joint employer”
under the FLSA, a franchisor could be held jointly liable with its franchisee for minimum wages and overtime pay violations by the franchisee, depending on the extent of control and
supervision  the  franchisor  is  able  to  exercise  over  the  franchisee’s  employees.  Furthermore,  there  is  an  expectation  that  new  rules  will  be  issued  by  the  Equal  Opportunity
Employment Commission (EEOC), similarly expanding “joint liability” with respect to the enforcement of anti-discrimination laws.

Such expansions of joint employer liability have implications for our business model. We could have responsibility for damages, reinstatement, back pay and penalties in connection
with labor law and employment discrimination violations by our franchisees over whom we have limited control. Furthermore, it may be easier for our franchisees’ employees to
organize  into  unions,  require  us  to  participate  in  collective  bargaining  with  those  employees,  provide  those  employees  and  their  union  representatives  with  bargaining  power  to
request that we have our franchisees raise wages, and make it more expensive and less profitable to operate a franchised clinic.

Similarly, state laws, such as California’s AB-5 and similar laws adopted or being considered for adoption in other states, raise concerns with respect to the expansion of joint liability
to  the  franchise  industry. While AB-5  is  not  a  franchise-specific  law  and  does  not  address  joint  employer  liability,  a  significant  concern  exists  in  the  franchise  industry  that  an
expansive interpretation of AB-5 or similar law could be used to hold franchisors jointly liable for the labor law violations of its franchisees. Courts addressing this issue have come
to differing conclusions, and it remains uncertain as to how the joint employer issue will finally be resolved in California, although potential new federal laws or regulations may
ultimately  be  controlling  on  this  issue.  Furthermore,  there  have  been  private  lawsuits  in  which  parties  have  alleged  that  a  franchisor  and  its  franchisee  “jointly  employ”  the
franchisee’s staff, that the franchisor is responsible for the franchisees’ staff (under theories of apparent agency, ostensible agency, or actual agency), or otherwise.

Evolving labor and employment laws, rules and regulations, and theories of liability could result in expensive litigation and potential claims against us as a franchisor for labor and
employment-related  and  other  liabilities  that  have  historically  been  borne  by  franchisees.  This  could  negatively  impact  the  franchise  business  model,  which  could  materially  and
adversely affect our business, financial condition and results of operations.

An increased regulatory focus on the establishment of fair franchise practices could increase our risk of liability in disputes with franchisees and the risk of enforcement
actions and penalties.

Recently, there has been an increased focus on unfair franchise practices. A new policy from the North American Securities Administrators Association, Inc. (“NASAA”) rejects the
use  of required representations or waivers of claims by franchisees in franchise agreements for the purpose of insulating a franchisor from liability in disputes
related  to  alleged  fraud  or  misrepresentations  during  the  offer  and  sale  of  a  franchise.  It  is  expected  that  state  regulators  will  follow  NASAA’s  guidance  and  limit  their  use,  as
California has already done. We risk exposure to unfair trade practice claims by state regulators if we try to use a franchisee’s representations in a manner that offends NASAA’s
policy. The use of such offending representations also could increase the likelihood of successful lawsuits against us by our franchisees over claims of fraud or misrepresentation.
Bills also have been introduced in Congress from time to time providing for protections of franchisee rights, including certain currently pending bills seeking to establish what are
described  as  fair  franchise  practices.  Compliance  with  new,  complex  and  changing  laws  may  cause  our  expenses  to  increase,  and  non-compliance  with  such  laws  could  result  in
penalties or enforcement actions against us. Please see “Part I, Item 1 - Business - Regulatory Environment – Regulation relating to franchising” for a description of other federal and
state regulation related to franchising.

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We conduct business in a heavily regulated industry, and if we fail to comply with these laws and government regulations, we could incur penalties or be required to make
significant changes to our operations.

We, our franchisees and the chiropractor-owned PCs to which we and our franchisees provide management services are subject to extensive federal, state and local laws, rules and
regulations,  including:  (i)  federal  and  state  laws  governing  the  franchisor-franchisee  relationship;  (ii)  state  regulations  on  the  practice  of  chiropractic;  (iii)  federal  and  state  laws
governing the collection, dissemination, use, security and confidentiality of sensitive personal information; (iv) federal and state laws which contain anti-kickback and fee-splitting
provisions and restrictions on referrals; (v) the federal Fair Debt Collection Practices Act and similar state laws that restrict the methods that we and third-party collection companies
may use to contact and seek payment from patients regarding past due accounts; and (v) federal and state labor laws, including wage and hour laws.

Many of the above laws, rules and regulations applicable to us, our franchisees and our affiliated PCs are ambiguous, have not been definitively interpreted by courts or regulatory
authorities  and  vary  from  jurisdiction  to  jurisdiction. Accordingly,  we  may  not  be  able  to  predict  how  these  laws  and  regulations  will  be  interpreted  or  applied  by  courts  and
regulatory  authorities,  and  some  of  our  activities  could  be  challenged.  In  addition,  we  must  consistently  monitor  changes  in  the  laws  and  regulations  that  govern  our  operations.
Furthermore, a review of our business by judicial, law enforcement or regulatory authorities could result in a determination that could adversely affect our operations. Although we
have tried to structure our business and contractual relationships in compliance with these laws, rules and regulations in all material respects, if any aspect of our operations were
found to violate applicable laws, rules or regulations, we could be subject to significant fines or other penalties, required to cease operations in a particular jurisdiction, prevented
from commencing operations in a particular state or otherwise be required to revise the structure of our business or legal arrangements. Our efforts to comply with these laws, rules
and regulations may impose significant costs and burdens, and failure to comply with these laws, rules and regulations may result in fines or other charges being imposed on us.

Our chiropractors are subject to ethical guidelines and operating standards which, if not complied with, could adversely affect our business.

The  chiropractors  who  work  in  our  system  are  subject  to  ethical  guidelines  and  operating  standards  of  professional  and  trade  associations  and  private  accreditation  agencies.
Compliance with these guidelines and standards is often required by our contracts with our chiropractors, patients and franchise owners (and their contractual relationships) and serve
to  maintain  our  reputation.  The  guidelines  and  standards  governing  the  provision  of  healthcare  services  may  change  significantly  in  the  future.  New  or  changed  guidelines  or
standards may materially and adversely affect our business. In addition, a review of our business by accreditation authorities could result in a determination that could adversely
affect our operations.

We, along with our affiliated PCs and their chiropractors, are subject to malpractice and other similar claims and may be unable to obtain or maintain adequate insurance
against these claims.

The provision of chiropractic services by chiropractors entails an inherent risk of potential malpractice and other similar claims. While we do not have responsibility for compliance
by affiliated PCs and their chiropractors with regulatory and other requirements directly applicable to chiropractors, claims, suits or complaints relating to services provided at the
offices of our franchisees or affiliated PCs may be asserted against us. As we develop company-owned or managed clinics, our exposure to malpractice claims will increase. We have
experienced a number of malpractice claims since our founding in March, 2010, which we have defended or are vigorously defending and do not expect their outcome to have a
material adverse effect on our business, financial condition or results of operations. The assertion or outcome of these claims could result in higher administrative and legal expenses,
including  settlement  costs  or  litigation  damages.  Our  current  minimum  professional  liability  insurance  coverage  required  for  our  franchisees,  affiliated  PCs  and  company-owned
clinics is $1.0 million per occurrence and $3.0 million in annual aggregate. In addition, we have a corporate business owner’s policy with coverage of $2.0 million per occurrence and
$4.0 million in annual aggregate. If we are unable to obtain adequate insurance, our franchisees or franchisee doctors fail to name the Company as an additional insured party, or if
there is an increase in the future cost of insurance to us and the chiropractors who provide chiropractic services or an increase in the amount we have to self-insure, there may be a
material adverse effect on our business and financial results.

Events or rumors relating to our brand names or our ability to defend successfully against intellectual property infringement claims by third parties could significantly
impact our business.

Recognition of our brand names, including “THE JOINT CHIROPRACTIC”, and the association of those brands with quality, convenient and inexpensive chiropractic maintenance
care,  are  an  integral  part  of  our  business.  The  occurrence  of  any  events  or  rumors  that  cause  patients  to  no  longer  associate  the  brands  with  quality,  convenient  and  inexpensive
chiropractic maintenance

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care may materially adversely affect the value of the brand names and demand for chiropractic services at our franchisees or their affiliated PCs.

Our ability to compete effectively depends in part upon our intellectual property rights, including but not limited to our trademarks. Our use of contractual provisions, confidentiality
procedures and agreements, and trademark, copyright, unfair competition, trade secret and other laws to protect our intellectual property rights may not be adequate. Litigation may
be necessary to enforce our intellectual property rights, or to defend against claims by third parties that the conduct of our businesses or our use of intellectual property infringes upon
such  third  party’s  intellectual  property  rights. Any  intellectual  property  litigation  or  claims  brought  against  us,  whether  or  not  meritorious,  could  result  in  substantial  costs  and
diversion of our resources, and there can be no assurances that favorable final outcomes will be obtained in all cases. Our business, financial condition or results of operations could
be adversely affected as a result.

RISKS RELATED TO INFORMATION TECHNOLOGY, CYBERSECURITY AND DATA PRIVACY

Our failure to comply with applicable federal and state data privacy and security laws could result in civil or criminal sanctions or damage awards, and the proliferation of
such laws increases our costs of compliance.

The data protection landscape is rapidly evolving, and we are or may become subject to numerous state and federal laws and regulations governing the collection, use, disclosure,
retention,  and  security  of  personal  information,  including  health-related  information.  While  we  have  determined  that  we  are  not  currently  regulated  as  a  covered  entity  under  the
Health  Insurance  Portability  and Accountability Act  of  1996  (“HIPAA”)  and  thus  are  not  subject  to  its  requirements  or  penalties,  any  entity  may  be  prosecuted  under  HIPAA’s
criminal provisions either directly or under aiding-and-abetting or conspiracy principles. Consequently, depending on the facts and circumstances, we could face substantial criminal
penalties if we knowingly receive individually identifiable health information from a HIPAA-covered healthcare provider that has not satisfied HIPAA’s requirements for disclosure
of individually identifiable health information. Even when entities are not covered by HIPAA, the Federal Trade Commission, or the FTC, has taken the position that a failure to take
appropriate steps to keep consumers’ personal information secure may constitute unfair acts or practices in or affecting commerce in violation of the Federal Trade Commission Act.
The  FTC  expects  a  company’s  data  security  measures  to  be  reasonable  and  appropriate  in  light  of  the  sensitivity  and  volume  of  consumer  information  it  holds,  the  size  and
complexity  of  its  business,  and  the  cost  of  available  tools  to  improve  security  and  reduce  vulnerabilities.  The  FTC  has  broad  authority  to  seek  monetary  redress  for  affected
consumers and injunctive relief.

In  addition,  many  states  impose  restrictions  related  to  the  confidentiality  of  personal  information  that  apply  more  broadly  than  HIPAA.  Please  see  “Part  I,  Item  1  -  Business  -
Regulatory Environment – HIPAA and State Privacy and Breach Notification Rules” for a description of some of these state privacy rules.  Such information may include certain
identifying  information  and  financial  information  of  our  patients.  Theses  state  laws  may  impose  notification  requirements  in  the  event  of  a  breach  of  such  personal  information.
Violations  of  these  laws  may  result  in  criminal,  civil  and  administrative  sanctions  and  also  may  provide  individuals  with  a  private  right  of  action  with  respect  to  disclosures  of
personal information. Failure to comply with such data confidentiality, security and breach notification laws may result in substantial monetary penalties or awards of damages.

We expect that the regulatory focus on privacy, security and data use issues will continue to increase and laws and regulations concerning the protection of personal information will
expand  and  become  more  complex. Such  new  privacy  laws  add  additional  requirements,  restrictions  and  potential  legal  risk  and  require  additional  investment  in  resources  for
compliance programs.

Our  business  model  depends  on  proprietary  and  third-party  management  information  systems  that  we  use  to,  among  other  things,  track  financial  and  operating
performance of our clinics, and any failure to successfully design and maintain these systems or implement new systems could materially harm our operations.

We  depend  on  integrated  management  information  systems,  some  of  which  are  provided  by  third  parties,  and  standardized  procedures  for  operational  and  financial  information,
patient records and billing operations. In 2021, we replaced, upgraded and rolled out our new IT platform, and any problems with system performance could cause disruptions in our
business operations, given the pervasive impact of the new system on our processes. In general, we may experience unanticipated delays, complications, data breaches or expenses in
replacing, upgrading, implementing, integrating, and operating our systems. Our management information systems regularly require modifications, improvements or replacements
that  may  require  both  substantial  expenditures  as  well  as  interruptions  in  operations.  Our  ability  to  implement  these  systems  is  subject  to  the  availability  of  skilled  information
technology specialists to assist us in creating, implementing and supporting these systems.

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Our failure to successfully design, implement and maintain all of our systems could have a material adverse effect on our business, financial condition and results of operations.

If we fail to properly maintain the integrity of our data or to strategically implement, upgrade or consolidate existing information systems, our reputation and business
could be materially adversely affected.

We  increasingly  use  electronic  means  to  interact  with  our  customers  and  collect,  maintain  and  store  individually  identifiable  information,  including,  but  not  limited  to,  personal
financial information and health-related information. Despite the security measures we have in place to ensure compliance with applicable laws and rules, our facilities and systems,
and  those  of  our  third-party  service  providers,  may  be  vulnerable  to  security  breaches,  acts  of  cyber  terrorism,  vandalism  or  theft,  computer  viruses,  misplaced  or  lost  data,
programming and/or human errors or other similar events. Please see “Part I, Item 1 - Business - Regulatory Environment – HIPAA and State Privacy and Breach Notification Rules”
for a description of the November 2022 data breach suffered by one of our vendors, which resulted in the release of certain information with respect to our patients and employees.
Additionally, the collection, maintenance, use, disclosure and disposal of individually identifiable data by our businesses are regulated at the federal and state levels as well as by
certain financial industry groups, such as the Payment Card Industry organization. Federal, state and financial industry groups may also consider from time-to-time new privacy and
security  requirements  that  may  apply  to  our  businesses.  Compliance  with  evolving  privacy  and  security  laws,  requirements,  and  regulations  may  result  in  cost  increases  due  to
necessary systems changes, new limitations or constraints on our business models and the development of new administrative processes. They also may impose further restrictions on
our collection, disclosure and use of individually identifiable information that is housed in one or more of our databases. Noncompliance with privacy laws, financial industry group
requirements or a security breach involving the misappropriation, loss or other unauthorized disclosure of personal, sensitive and/or confidential information, whether by us or by one
of  our  vendors,  could  have  material  adverse  effects  on  our  business,  operations,  reputation  and  financial  condition,  including  decreased  revenue;  material  fines  and  penalties;
increased financial processing fees; compensatory, statutory, punitive or other damages; adverse actions against our licenses to do business; and injunctive relief whether by court or
consent order.

If our security systems are breached, we may face civil liability and public perception of our security measures could be diminished, either of which would negatively affect
our ability to attract and retain patients.

Techniques used to gain unauthorized access to corporate data systems are constantly evolving, and there is a potential for increased cyber-attacks and security challenges as our
employees and employees of our vendors and franchisees work remotely from non-corporate managed networks. We may be unable to anticipate or prevent unauthorized access to
data pertaining to our patients, including credit card and debit card information and other personally identifiable information. Our systems, which are supported by our own systems
and those of third-party vendors, are vulnerable to computer malware, trojans, viruses, worms, break-ins, phishing attacks, denial-of-service attacks, attempts to access our servers in
an unauthorized manner, or other attacks on and disruptions of our and third-party vendor computer systems (as in the case of the November 2022 data breach of a vendor’s computer
system  referenced  in  the  preceding  risk  factor),  any  of  which  could  lead  to  system  interruptions,  delays,  or  shutdowns,  causing  loss  of  critical  data  or  the  unauthorized  access  to
personally identifiable information. If an actual or perceived breach of security occurs on our systems or a vendor’s systems, we could face civil liability and reputational damage,
either of which would negatively affect our ability to attract and retain patients. We also could be required to expend resources, time and/or effort to mitigate the breach of security
and to address related matters, as we did in the case of the aforementioned November 2022 data breach, although we are entitled to indemnification under the contract with the vendor
for costs incurred in the case of the November 2022 breach.

We may not be able to effectively control the unauthorized actions of third parties who may have access to the patient data we collect. Any failure, or perceived failure, by us to
maintain  the  security  of  data  relating  to  our  patients  and  employees,  and  to  comply  with  our  posted  privacy  policy,  laws  and  regulations,  rules  of  self-regulatory  organizations,
industry standards and contractual provisions to which we may be bound, could result in the loss of confidence in us, or result in actions against us by governmental entities or others,
all of which could result in litigation and financial losses, and could potentially cause us to lose patients, revenue and employees.

We are subject to a number of risks related to credit card and debit card payments we accept.

We accept payments through credit and debit card transactions. For credit and debit card payments, we pay interchange and other fees, which may increase over time. An increase in
those fees would require us to either increase the prices we charge for our services, which could cause us to lose patients and revenue, or absorb an increase in our operating expenses,
either of which could harm our operating results.

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If we or any of our processing vendors have problems with our billing software, or the billing software malfunctions, it could have an adverse effect on patient satisfaction and could
cause one or more of the major credit card companies to disallow our continued use of their payment products. In addition, if our billing software fails to work properly, and as a
result, we do not automatically process monthly membership fees to our patients’ credit cards on a timely basis or at all, or there are issues with financial insolvency of our third-party
vendors or other unanticipated problems or events, we could lose revenue, which would harm our operating results.

We are also subject to payment card association operating rules, certification requirements and rules governing electronic funds transfers, which could change or be reinterpreted to
make it more difficult for us to comply. Based on the self-assessment completed as of January 19, 2023, we are currently in compliance with the Payment Card Industry Data Security
Standard, or PCI DSS, the payment card industry’s security standard for companies that collect, store or transmit certain data regarding credit and debit cards, credit and debit card
holders and credit and debit card transactions. There is no guarantee that we will maintain PCI DSS compliance. Our failure to comply fully with PCI DSS in the future could violate
payment card association operating rules, federal and state laws and regulations and the terms of our contracts with payment processors and merchant banks. Such failure to comply
fully also could subject us to fines, penalties, damages and civil liability and could result in the suspension or loss of our ability to accept credit and debit card payments. Although we
do not store credit card information and we do not have access to our patients’ credit card information, there is no guarantee that PCI DSS compliance will prevent illegal or improper
use of our payment systems or the theft, loss, or misuse of data pertaining to credit and debit cards, credit and debit card holders and credit and debit card transactions.

If we fail to adequately control fraudulent credit card transactions, we may face civil liability, diminished public perception of our security measures and significantly higher credit
card-related costs, each of which could adversely affect our business, financial condition and results of operations. If we are unable to maintain our chargeback or refund rates at
acceptable levels, credit and debit card companies may increase our transaction fees, impose monthly fines until resolved or terminate their relationships with us. Any increases in
our credit and debit card fees could adversely affect our results of operations, particularly if we elect not to raise our rates for our service to offset the increase. The termination of our
ability to process payments on any major credit or debit card would significantly impair our ability to operate our business.

GENERAL RISK FACTORS

Short-selling strategies and negative opinions posted on the internet may drive down the market price of our common stock and could result in class action lawsuits.

Short selling occurs when an investor borrows a security and sells it on the open market, with the intention of buying identical securities at a later date to return to the lender. A short
seller hopes to profit from a decline in the value of the securities between the sale of the borrowed securities and the purchase of the replacement shares. Because it is in the short
seller's best interests for the price of the stock to decline, some short sellers publish, or arrange for the publication of, opinions or characterizations regarding an issuer, its business
prospects, and similar matters which may create a negative depiction of the company. This information is often widely distributed, including through platforms that mainly serve as
hosts seeking advertising revenue. Issuers who have limited trading volumes and are thus susceptible to higher volatility levels than large-cap stocks can be particularly vulnerable to
such short seller attacks.

We may be subject to short selling strategies that may drive down the market price of our common stock. In 2021, we were the target of negative allegations posted on an internet
platform designed to advise short sellers, which precipitated a decline in the price of our stock. Shortly thereafter, several plaintiffs' law firms announced investigations into potential
securities laws violations based on these allegations. While we believe these allegations are without merit, and no litigation has been commenced to date regarding such allegations,
we still face the potential (albeit a diminishing one, given the passage of time) for litigation to be initiated against us. While we would vigorously defend against any such litigation,
regardless of outcome, litigation can be costly and time-consuming, divert the attention of our management team, adversely impact our reputation and brand, and if a plaintiff claim
were successful, could result in significant liability, all of which could harm our business and financial condition.

Future sales of our common stock may depress our stock price and our share price may decline due to the large number of shares eligible for future sale or exchange.

The market price of our common stock could decline as a result of sales of a large number of shares of common stock in the market or the perception that such sales could occur.
These  sales,  or  the  possibility  that  these  sales  may  occur,  might  also  make  it  more  difficult  for  us  to  sell  equity  securities  in  the  future  at  a  time  and  at  a  price  that  we  deem
appropriate. As of

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December 31, 2022, we had 14,528,487 outstanding shares of common stock and are authorized to sell up to 20,000,000 shares of common stock. The trading volume of shares of
our common stock averaged approximately 219,044 shares per day during the year ended December 31, 2022. Accordingly, sales of even small amounts of shares of our common
stock by existing stockholders may drive down the trading price of our common stock.

Claims for indemnification by our directors and officers may reduce our available funds to satisfy successful third-party claims against us and may reduce the amount of
money available to us.

Our amended and restated certificate of incorporation and bylaws provide that we will indemnify our directors and officers, in each case to the fullest extent permitted by Delaware
law. In addition, we have entered and expect to continue to enter into agreements to indemnify our directors, executive officers and other employees as determined by our Board of
Directors. Under the terms of such indemnification agreements, we are required to indemnify each of our directors and officers, to the fullest extent permitted by the laws of the state
of Delaware, if the basis of the indemnitee’s involvement was by reason of the fact that the indemnitee is or was a director or officer of the Company or any of its subsidiaries or was
serving at the Company’s request in an official capacity for another entity. Any claims for indemnification by our directors and officers may reduce our available funds to satisfy
successful third-party claims and may reduce the amount of money available to us.

ITEM 1B.    UNRESOLVED STAFF COMMENTS

None.

ITEM 2.     PROPERTIES

We lease the property for our corporate headquarters and all of the properties on which we own or manage clinics. As of December 31, 2022, we leased 138 facilities in which we
operate or intend to operate clinics. We are obligated under two additional leases for facilities in which we have ceased clinic operations.

Our corporate headquarters are located at 16767 N. Perimeter Center Drive, Suite 110, Scottsdale, Arizona 85260. The term of our lease for this location expires on December 31,
2025. The primary functions performed at our corporate headquarters are financial, accounting, treasury, marketing, operations, human resources, information systems support and
legal.

We are also obligated under non-cancellable leases for the clinics which we own or manage. Our clinics are on average 1,200 square feet. Our clinic leases generally have an initial
term of five years, include one to two options to renew for terms of five years, and require us to pay a proportionate share of real estate taxes, insurance, common area maintenance
charges and other operating costs.

ITEM 3.     LEGAL PROCEEDINGS  

In the normal course of business, we are party to litigation and claims from time to time. We maintain insurance to cover certain litigation and claims. In June 2021, we received a
draft complaint from an employee, claiming that we had vicarious and other liability with respect to alleged wrongful acts committed by a former employee. In February 2022, the
claim  was  settled  for  a  total  of  $750,000.  We  also  recognized  a  $250,000  insurance  recovery  asset  associated  with  the  settlement.  The  $500,000  net  impact  of  the  settlement  is
included in our consolidated income statement for the year ended December 31, 2021. Please see Note 10, “Commitments and Contingencies” in the Notes to consolidated financial
statements included in Item 8 of this report for further discussion.

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ITEM 4.    MINE SAFETY DISCLOSURES

Not applicable.

ITEM 5.    MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

PART II

Our common stock is traded on the NASDAQ Capital Market under the symbol “JYNT.”

Holders

As of December 31, 2022, there were approximately 33 holders of record of our common stock and 14,528,487 shares of our common stock outstanding.

Dividends

Since our initial public offering, we have not declared nor paid dividends on our common stock, and we do not expect to pay cash dividends on our common stock in the foreseeable
future.

ITEM 6. [Reserved]

ITEM 7.    MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of the results of operations and financial condition of The Joint Corp. for the years ended December 31, 2022 and 2021 should be read in
conjunction with the consolidated financial statements and the notes thereto, and other financial information contained elsewhere in this Form 10-K. Information pertaining to fiscal
year 2020 was included in our Annual Report on Form 10-K for the year ended December 31, 2020 on pages 31-40 under Part II, Item 7, “Management’s Discussion and Analysis of
Financial Position and Results of Operations,” which was filed with the SEC on March 5, 2021.

Overview

Our  principal  business  is  to  develop,  own,  operate,  support  and  manage  chiropractic  clinics  through  franchising  and  regional  developers  and  through  direct  ownership  and
management arrangements throughout the United States.

We seek to be the leading provider of chiropractic care in the markets we serve and to become the most recognized brand in our industry through the rapid and focused expansion of
chiropractic  clinics  in  key  markets  throughout  North  America  and  potentially  abroad.  We  saw  over  845,000  new  patients  in  2022,  despite  the  continued  pandemic,  with
approximately 36% of those new patients visiting a chiropractor for the first time. We are not only increasing our percentage of market share, but are expanding the chiropractic
market.

Key Performance Measures.  We receive monthly performance reports from our system and our clinics which include key performance indicators per clinic, including gross sales,
comparable same-store sales growth, or “Comp Sales,” number of new patients, conversion percentage, and member attrition. In addition, we review monthly reporting related to
system-wide sales, clinic openings, clinic license sales, and various earnings metrics in the aggregate and per clinic. We believe these indicators provide us with useful data with
which to measure our performance and to measure our franchisees’ and clinics’ performance. System-wide Comp Sales include the sales from both company-owned or managed
clinics and franchised clinics that in each case have been open at least 13 full months and exclude any clinics that have closed. While franchised sales are not recorded as revenues by
us, management believes the information is important in understanding the overall brand’s financial performance, because these sales are the basis on which we calculate and record
royalty fees and are indicative of the financial health of the franchisee base.

Key Clinic Development Trends.   As of December 31, 2022, we and our franchisees operated or managed 838 clinics, of which 712 were operated or managed by franchisees and
126 were operated as company-owned or managed clinics. Of the 126 company-owned or managed clinics, 57 were constructed and developed by us, and 69 were acquired from
franchisees.

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Our current strategy is to grow through the sale and development of additional franchises and continue to expand our corporate clinic portfolio within clustered locations. The number
of franchise licenses sold for the year ended December 31, 2022 was 75, compared with 156 and 121 licenses for the years ended December 31, 2021 and 2020, respectively. We
ended 2022 with 18 regional developers who were responsible for 67% of the 75 licenses sold during the year. This strong result reflects the power of the regional developer program
to accelerate the number of clinics sold, and eventually opened, across the country.

In  addition,  we  believe  that  we  can  accelerate  the  development  of,  and  revenue  generation  from,  company-owned  or  managed  clinics  through  the  accelerated  development  of
greenfield clinics and the further selective acquisition of existing franchised clinics. We will seek to acquire existing franchised clinics that meet our criteria for demographics, site
attractiveness, proximity to other clinics and additional suitability factors. During the quarter ended December 31, 2022, we opened four greenfield clinics, and as of December 31,
2022, we executed 8 leases for future greenfield clinic locations for further greenfield expansion.

We believe that The Joint has a sound concept, which was further validated through its resiliency during the pandemic and will benefit from the fundamental changes taking place in
the manner in which Americans access chiropractic care and their growing interest in seeking effective, affordable natural solutions for general wellness. These trends join with the
preference we have seen among chiropractic doctors to reject the insurance-based model to produce a combination that benefits the consumer and the service provider alike. We
believe that these forces create an important opportunity to accelerate the growth of our network.

Recent Events

Recent  events  that  may  impact  our  business  include  unfavorable  global  economic  or  political  conditions,  such  as  the  Covid-19  pandemic,  the  Ukraine  War,  labor  shortages,  and
inflation and other cost increases. We anticipate that 2023 will continue to be a volatile macroeconomic environment. As of the date of this Annual Report, we have not experienced a
significant negative impact on our revenues and profitability due to the direct impact of the pandemic. However, there still remains uncertainty around the pandemic, its effect on
labor or other macroeconomic factors, the severity and duration of the pandemic, the continued availability and effectiveness of vaccines and actions taken by government authorities,
including restrictions, laws or regulations, and other third parties in response to the pandemic.

The primary inflationary factor affecting our operations is labor costs. In the fourth quarter of 2021 and in 2022, company-owned or managed clinics were negatively impacted by
labor shortages and wage increases, which increased our general and administrative expenses. Further, should we fail to continue to increase our wages competitively in response to
increasing  wage  rates,  the  quality  of  our  workforce  could  decline,  causing  our  patient  service  to  suffer.  We  expect  elevated  levels  of  cost  inflation  to  persist  in  2023.  While  we
anticipate that these headwinds will be partially mitigated by pricing actions taken in response to inflation, there can be no assurance that we will be able to continue to take such
pricing actions. A continued increase in labor costs could have an adverse effect on our operating costs, financial condition and results of operations.

Also, the Ukraine War and the sanctions imposed on Russia in response to this conflict have increased global economic and political uncertainty. In addition, the increase in interest
rates and the expectation that interest rates will continue to rise may adversely affect patients' financial conditions, resulting in reduced spending on our services. While the impact of
these factors continues to remain uncertain, we will continue to evaluate the extent to which these factors will impact our business, financial condition, or results of operations. These
and other uncertainties with respect to these recent events could result in changes to our current expectations.

Significant Events and/or Recent Developments

For the year ended December 31, 2022:

•

•

•

Comp Sales of clinics that have been open for at least 13 full months increased 9%.

Comp Sales for mature clinics open 48 months or more increased 4%.

System-wide sales for all clinics open for any amount of time grew 21% to $435.3 million.

We saw over 845,000 new patients in 2022, compared with 807,000 new patients in 2021, with approximately 36% of those new patients having never been to a chiropractor before.
We are not only increasing our percentage of market share, but expanding the chiropractic market. These factors, along with continued leverage of our operating expenses, drove
improvement in our bottom line.

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On February 28, 2022, we entered into an amendment to our Credit Facilities (as amended, the “2022 Credit Facility”) with the
Lender. Under the 2022 Credit Facility, the Revolver increased to $20,000,000 (from $2,000,000), the portion of the Revolver available for letters of credit increased to $5,000,000
(from $1,000,000), the uncommitted additional amount increased to $30,000,000 (from $2,500,000) and the developmental line of credit of $5,500,000 was terminated. The Revolver
will be used for working capital needs, general corporate purposes and for acquisitions, development and capital improvement uses.

On March 18, 2022, we entered into an agreement under which we repurchased the right to develop franchises in various counties in New Jersey. The total consideration for the
transaction was $250,000. We carried a deferred revenue balance associated with this transaction of $95,197, representing the unrecognized fee collected upon the execution of the
regional  developer  agreement.  We  accounted  for  the  termination  of  development  rights  associated  with  unsold  or  undeveloped  franchises  as  a  cancellation,  and  the  associated
deferred  revenue  was  netted  against  the  aggregate  purchase  price.  We  recognized  the  net  amount  of  $154,803  as  reacquired  development  rights  on  March  18,  2022,  which  is
amortized over the remaining original contract period of approximately 5.5 years.

On April 1, 2022, we entered into an agreement under which we repurchased the right to develop franchises in various counties
in California. The total consideration for the transaction was $2,400,000. We carried a deferred revenue balance associated with
this transaction of $357,721, representing the unrecognized fee collected upon the execution of the regional developer agreement. We accounted for the termination of development
rights associated with unsold or undeveloped franchises as a cancellation, and the associated deferred revenue was netted against the aggregate purchase price. We recognized the net
amount of $2,042,279 as reacquired development rights on April 1, 2022, which is amortized over the remaining original contract period of approximately 5.3 years.

On May 19, 2022, we entered into an Asset and Franchise Purchase Agreement under which we repurchased from the seller four operating franchises in Arizona. We operate the
franchises as company-owned clinics. The total purchase price for the transaction was $5,761,256, less $70,484 of net deferred revenue, resulting in total purchase consideration of
$5,690,772. Based on the terms of the purchase agreement, the acquisition has been treated as a business combination under U.S. GAAP using the acquisition method of accounting,
which requires that assets acquired and liabilities assumed be recorded at the date of acquisition at their respective fair values. Any excess of the purchase price over the estimated
fair values of the net assets acquired is recorded as goodwill.

On July 5, 2022, we entered into an Asset and Franchise Purchase Agreement under which we repurchased from the seller an operating franchise in Arizona. We operate the franchise
as a company-owned clinic. The total purchase price for the transaction was $1,205,667, less $13,241 of net deferred revenue, resulting in total purchase consideration of $1,192,426.
Based on the terms of the purchase agreement, the acquisition has been treated as a business combination.

On  July  29,  2022,  we  entered  into  an Asset  and  Franchise  Purchase Agreements  under  which  we  repurchased  from  the  sellers  three  operating  franchises  in  North  Carolina.  We
operate the franchises as company-managed clinics. The total purchase price for the transaction was $1,317,312, less $31,647 of net deferred revenue, resulting in total purchase
consideration of $1,285,665. Based on the terms of the purchase agreement, the acquisition has been treated as an asset purchase.

On October 12, 2022, we entered into an agreement under which we repurchased the right to develop franchises in various counties in the Philadelphia area. The total consideration
for the transaction was $225,000. We carried a deferred revenue balance associated with this transaction of $176,118, representing the unrecognized fee collected upon the execution
of the regional developer agreement. We accounted for the termination of development rights associated with unsold or undeveloped franchises as a cancellation, and the associated
deferred  revenue  was  netted  against  the  aggregate  purchase  price.  We  recognized  the  net  amount  of  $48,882  as  reacquired  development  rights  on  October  12,  2022,  which  is
amortized over the remaining original contract period of approximately 4.2 years.

On October 13, 2022, we entered into an Asset and Franchise Purchase Agreement under which we repurchased from the seller
one operating franchise in North Carolina. We operate the franchise as a company-managed clinic. The total purchase price for
the transaction was $761,384, less $5,108 of net deferred revenue, resulting in total purchase consideration of $756,276. Based on the terms of the purchase agreement, the acquisition
has been treated as an asset purchase.

On October 24, 2022, we entered into an Asset and Franchise Purchase Agreement under which we repurchased from the seller an operating franchise in North Carolina. We operate
the franchise as a company-managed clinic. The total purchase price for the transaction was $1,391,112, less $9,262 of net deferred revenue, resulting in total purchase consideration
of $1,381,850. Based on the terms of the purchase agreement, the acquisition has been treated as an asset purchase.

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On December 23, 2022, we entered into an Asset and Franchise Purchase Agreement under which we repurchased from the sellers six operating franchises and one undeveloped
clinic  in  California.  We  operate  the  franchises  as  company-managed  clinics.  The  total  purchase  price  for  the  transaction  was  $1,965,755,  less  $70,628  of  net  deferred  revenue,
resulting in total purchase consideration of $1,895,127. Based on the terms of the purchase agreement, the acquisition has been treated as an asset purchase.

For the year ended December 31, 2022, we constructed and developed 16 new corporate clinics.

Factors Affecting Our Performance

Our operating results may fluctuate significantly as a result of a variety of factors, including the timing of new clinic sales, openings, closures, markets in which they are contained
and  related  expenses,  general  economic  conditions,  cost  inflation,  labor  shortages,  consumer  confidence  in  the  economy,  consumer  preferences,  competitive  factors,  and  disease
epidemics and other health-related concerns, such as the COVID-19 pandemic.

Significant Accounting Polices and Estimates

The  preparation  of  consolidated  financial  statements  requires  us  to  make  estimates  and  assumptions.  These  estimates  and  assumptions  affect  the  reported  amounts  of  assets  and
liabilities  and  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  consolidated  financial  statements,  and  the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. We base our accounting estimates on historical experience and other factors that we believe to be reasonable under the circumstances. Actual results could differ
from those estimates.  We have discussed the development and selection of significant accounting policies and estimates with our Audit Committee.

Acquisitions

We allocate the purchase price of acquired companies to the assets acquired and liabilities assumed based on estimated fair values at the acquisition date, with the excess of purchase
price over the estimated fair value of the identifiable net assets acquired recorded as goodwill. When an acquisition is accounted for in accordance with the acquisition of assets rather
than a business, goodwill is not recognized and instead, any excess of the cost of the acquisition over the fair value of net assets acquired is allocated to certain assets on the basis of
relative fair values. The allocation of the purchase price requires us to make significant estimates and assumptions to determine the fair value of assets acquired and liabilities assumed
and the related useful lives of the acquired assets, when applicable, as of the acquisition date.

Examples of critical estimates used in valuing certain intangible assets we have acquired or may acquire in the future include, but are not limited to, future expected cash flows and
member relationships, revenue growth rates, the period of time the acquired member relationships will continue to be used, anticipated member attrition rates, and discount rates used
to determine the present value of estimated future cash flows. We engage third-party valuation experts to assist in determining the fair value associated with our acquisitions and
related identifiable intangible assets. These estimates are inherently uncertain and unpredictable, and if different estimates were used, the purchase price for the acquisition could be
allocated to the acquired assets and assumed liabilities differently from the allocation that we have made.

Intangible Assets

Intangible assets consist primarily of re-acquired franchise and regional developer rights and customer relationships.  We amortize the fair value of re-acquired franchise rights over
the remaining contractual terms of the re-acquired franchise rights at the  time  of  the  acquisition,  which  range  from  one  to  ten  years.  In  the  case  of  regional  developer  rights,  we
amortize the acquired regional developer rights over the remaining contractual terms at the time of the acquisition, which range from two to seven years. The fair value of customer
relationships is amortized over their estimated useful life which ranges from two to four years. 

Goodwill

Goodwill consists of the excess of the purchase price over the fair value of tangible and identifiable intangible assets acquired in the acquisitions of franchises treated as a business
combination under U.S. GAAP. Goodwill and intangible assets deemed to have indefinite lives are not amortized but are subject to annual impairment tests. As required, we perform
an annual impairment test of goodwill as of the first day of the fourth quarter or more frequently if events or circumstances change that would more likely than not reduce the fair
value of a reporting unit below its carrying value. No impairments of goodwill were recorded for the years ended December 31, 2022 and 2021.

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Long-Lived Assets

We review our long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recovered. We look primarily
to estimated undiscounted future cash flows in the assessment of whether or not long-lived assets are recoverable. We record an impairment loss when the carrying amount of the
asset is not recoverable and exceeds its fair value. During the year ended December 31, 2022, an operating lease ROU asset related to a closed clinic with a total carrying amount of
approximately $0.2 million was written down to zero. As a result, we recorded a noncash impairment loss of approximately $0.2 million during the year ended December 31, 2022.
During the year ended December 31, 2021, certain operating lease ROU assets related to closed clinics with a total carrying amount of $0.5 million were written down to their fair
value of $0.4 million. As a result, we recorded a noncash impairment loss of approximately $0.1 million for the year ended December 31, 2021

Stock-Based Compensation

We account for share-based payments by recognizing compensation expense based on the estimated fair value of the awards on the date of grant. We determine the estimated grant-
date fair value of restricted shares using the closing price on the date of the grant and the grant-date fair value of stock options using the Black-Scholes-Merton model. In order to
calculate the fair value of the options, certain assumptions are made regarding the components of the model, including risk-free interest rate, volatility, expected dividend yield and
expected option life. Changes to the assumptions could cause significant adjustments to the valuation. We recognize compensation costs ratably over the period of service using the
straight-line method. Forfeitures are estimated based on historical and forecasted turnover, which is approximately 5%.

Revenue Recognition

We  generate  revenue  primarily  through  our  company-owned  and  managed  clinics  and  through  royalties,  franchise  fees,  advertising  fund  contributions,  IT  related  income  and
computer software fees from our franchisees.

Revenues from Company-Owned or Managed Clinics.  We earn revenue from clinics that we own and operate or manage throughout the United States.  In those states where we own
and operate the clinic, revenues are recognized when services are performed. We offer a variety of membership and wellness packages which feature discounted pricing as compared
with our single-visit pricing.  Amounts collected in advance for membership and wellness packages are recorded as deferred revenue and recognized when the service is performed.
Any unused visits associated with monthly memberships are recognized on a month-to-month basis. We recognize a contract liability (or a deferred revenue liability) related to the
prepaid treatment plans for which we have an ongoing performance obligation. We recognize this contract liability, and recognize revenue, as the patient consumes his or her visits
related to the package and we perform the services. If we determine that it is not subject to unclaimed property laws for the portion of wellness package that we do not expect to be
redeemed (referred to as “breakage”), then we recognize breakage revenue in proportion to the pattern of exercised rights by the patient.

Royalties  and  Advertising  Fund  Revenue.  We  collect  royalties  from  our  franchisees,  as  stipulated  in  the  franchise  agreement,  equal  to  7%  of  gross  sales  and  a  marketing  and
advertising fee currently equal to 2% of gross sales. Royalties, including franchisee contributions to advertising funds, are calculated as a percentage of clinic sales over the term of
the franchise agreement. The revenue accounting standard provides an exception for the recognition of sales-based royalties promised in exchange for a license (which generally
requires  a  reporting  entity  to  estimate  the  amount  of  variable  consideration  to  which  it  will  be  entitled  in  the  transaction  price).  The  franchise  agreement  royalties,  inclusive  of
advertising fund contributions, represent sales-based royalties that are related entirely to our performance obligation under the franchise agreement and are recognized as franchisee
clinic level sales occur. Royalties and marketing and advertising fees are collected bi-monthly two working days after each sales period has ended.

Franchise Fees. We require the entire non-refundable initial franchise fee to be paid upon execution of a franchise agreement, which typically has an initial term of ten years. Initial
franchise fees are recognized ratably on a straight-line basis over the term of the franchise agreement.  Our services under the franchise agreement include training of franchisees and
staff, site selection, construction/vendor management and ongoing operations support. We provide no financing to franchisees and generally offer no guarantees on their behalf. The
services we provide are highly interrelated with the franchise license and as such are considered to represent a single performance obligation.

Software Fees.    We  collect  a  monthly  fee  from  our  franchisees  for  use  of  our  proprietary  chiropractic  software,  computer  support,  and  internet  services  support.  These  fees  are
recognized ratably on a straight-line basis over the term of the respective franchise agreement.

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Regional Developer Fees. We have a regional developer program where regional developers are granted an exclusive geographical territory and commit to a minimum development
obligation  within  that  defined  territory.  Regional  developer  fees  are  non-refundable  and  are  recognized  as  revenue  ratably  on  a  straight-line  basis  over  the  term  of  the  regional
developer  agreement,  which  is  considered  to  begin  upon  the  execution  of  the  agreement.  Our  services  under  regional  developer  agreements  include  site  selection,  grand  opening
support  for  the  clinics,  sales  support  for  identification  of  qualified  franchisees,  general  operational  support  and  marketing  support  to  advertise  for  ownership  opportunities.  The
services we provide are highly interrelated with the development of the territory and the resulting franchise licenses sold by the regional developer and as such are considered to
represent a single performance obligation. In addition, we pay regional developers fees which are funded by the initial franchise fees collected from franchisees upon the sale of
franchises within their exclusive geographical territory and a royalty of 3% of sales generated by franchised clinics in their exclusive geographical territory. Fees related to the sale of
franchises  within  their  exclusive  geographical  territory  are  initially  deferred  as  deferred  franchise  costs  and  are  recognized  as  an  expense  in  franchise  cost  of  revenues  when  the
respective revenue is recognized, which is generally over the term of the related franchise agreement. Royalties of 3% of gross sales generated by franchised clinics in their regions
are also recognized as franchise cost of revenues as franchisee clinic level sales occur, which is funded by the 7% royalties we collect from the franchisees in their regions. Certain
regional developer agreements result in the regional developer acquiring the rights to existing royalty streams from clinics already open in the respective territory. In those instances,
the revenue associated from the sale of the royalty stream is recognized over the remaining life of the respective franchise agreements.

Leases

The accounting guidance for leases requires lessees to recognize a right-of-use ("ROU") asset and a lease liability in the balance sheet for most leases. The lease liability is measured
at the present value of the fixed lease payments over the lease term and the ROU asset is measured at the lease liability amount, adjusted for lease prepayments, lease incentives
received and the lessee’s initial direct costs. Certain leases include one or more renewal options, generally for the same period as the initial term of the lease. The exercise of lease
renewal options is generally at our sole discretion and, as such, we typically determine that exercise of these renewal options is not reasonably certain. As a result, we do not include
the  renewal  option  period  in  the  expected  lease  term  and  the  associated  lease  payments  are  not  included  in  the  measurement  of  the  right-of-use  asset  and  lease  liability.  When
available, we use the rate implicit in the lease to discount lease payments; however, the rate implicit in the lease is not readily determinable for substantially all of our leases. In such
cases, we estimate our incremental borrowing rate as the interest rate we would pay to borrow an amount equal to the lease payments over a similar term, with similar collateral as in
the lease, and in a similar economic environment. We estimate these rates using available evidence such as rates imposed by third-party lenders in recent financings or observable
risk-free interest rate and credit spreads for commercial debt of a similar duration, with credit spreads correlating to our estimated creditworthiness.

For operating leases that include rent holidays and rent escalation clauses, we recognize lease expense on a straight-line basis over the lease term from the date it takes possession of
the leased property. Pre-opening costs are recorded as incurred in general and administrative expenses. Variable lease payments, such as percentage rentals based on location sales,
periodic adjustments for inflation, reimbursement of real estate taxes, any variable common area maintenance and any other variable costs associated with the leased property are
expensed as incurred and are also included in general and administrative expenses on the consolidated income statements.

Income Taxes

We recognize deferred tax assets and liabilities for both the expected impact of differences between the financial statement amount and the tax basis of assets and liabilities and for
the expected future tax benefit to be derived from tax losses and tax credit carryforwards.

We record a valuation allowance against deferred tax assets when it is considered more likely than not that all or a portion of our deferred tax assets will not be realized. In making
this determination, we are required to give significant weight to evidence that can be objectively verified. It is generally difficult to conclude that a valuation allowance is not needed
when  there  is  significant  negative  evidence,  such  as  cumulative  losses  in  recent  years.  Forecasts  of  future  taxable  income  are  considered  to  be  less  objective  than  past  results.
Therefore, cumulative losses weigh heavily in the overall assessment.

In addition to considering forecasts of future taxable income, we are also required to evaluate and quantify other possible sources of taxable income in order to assess the realization
of our deferred tax assets, namely the reversal of existing temporary differences, the carry back of losses and credits as allowed under current tax law, and the implementation of tax
planning strategies. Evaluating and quantifying these amounts involves significant judgments. Each source of income must be evaluated based on all positive and negative evidence;
this evaluation involves assumptions about future activity. The actual realization of deferred tax assets may differ from the amounts we have recorded.

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Significant judgment is also required in evaluating our uncertain tax positions. We establish accruals for uncertain tax positions when we believe that the full amount of the associated
tax benefit may not be realized. If we prevail in matters for which accruals have been established previously or pay amounts in excess of reserves, there could be an effect on our
income tax provisions in the period in which such determination is made.

We regularly assess the tax risk of our tax return filing positions, and we have not identified any material uncertain tax positions as of December 31, 2022 and 2021, respectively.

Loss Contingencies

Accounting Standards Codification 450, Contingencies (“ASC 450”), governs the disclosure of loss contingencies and accrual of loss contingencies in respect of litigation and other
claims. We record an accrual for a potential loss when it is probable that a loss will occur and the amount of the loss can be reasonably estimated. When the reasonable estimate of the
potential loss is within a range of amounts, the minimum of the range of potential loss is accrued, unless a higher amount within the range is a better estimate than any other amount
within the range. Moreover, even if an accrual is not required, we provide additional disclosure related to litigation and other claims when it is reasonably possible (i.e., more than
remote) that the outcomes of such litigation and other claims include potential material adverse impacts on us. Legal costs to be incurred in connection with a loss contingency are
expensed as such costs are incurred.

Results of Operations

The  following  discussion  and  analysis  of  our  financial  results  encompasses  our  consolidated  results  and  results  of  our  two  business  segments:  Corporate  Clinics  and  Franchise
Operations.

Total Revenues

Components of revenues for the year ended December 31, 2022, as compared to the year ended December 31, 2021, were as follows:

Revenues:

Revenues from company-owned or managed clinics
Royalty fees
Franchise fees
Advertising fund revenue
Software fees
Regional developer fees
Other revenues

Total revenues

Year Ended
December 31,

2022

2021

Change from
Prior Year

Percent Change
from Prior Year

$

$

59,422,294 
26,190,531 
2,441,325 
7,456,696 
4,290,739 
659,099 
1,450,725 
101,911,409 

$

$

44,348,234 
22,062,989 
2,659,097 
6,298,924 
3,383,856 
848,640 
1,257,913 
80,859,653 

$

$

15,074,060 
4,127,542 
(217,772)
1,157,772 
906,883 
(189,541)
192,812 
21,051,756 

34.0 
18.7 
(8.2)
18.4 
26.8 
(22.3)
15.3 

26.0 

%
%
%
%
%
%
%

%

The reasons for the significant changes in our components of total revenues were as follows:

Consolidated Results

•

Total  revenues  increased  by  $21.1  million,  primarily  due  to  the  continued  expansion  and  revenue  growth  of  our  franchise  base,  continued  same-store  sales  growth  and
expansion of our corporate-owned or managed clinics portfolio.

Corporate Clinics

•

Revenues from company-owned or managed clinics increased, primarily due to improved same-store sales growth, as well as due to the expansion of our corporate-owned or
managed clinics portfolio. As of December 31, 2022 and 2021, there were 126 and 96 company-owned or managed clinics in operation, respectively.

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Franchise Operations

•

•

•

•

•

Royalty fees and advertising fund revenue increased due to an increase in the number of franchised clinics in operation during 2022, along with continued sales growth in
existing franchised clinics. As of December 31, 2022 and 2021, there were 712 and 610 franchised clinics in operation, respectively.

Franchise fees revenue was relatively flat as the impact of an increase in executed franchise agreements was more than offset by the impact of accelerated revenue recognition
resulting  from  the  terminated  franchise  license  agreements  in  the  prior  year  period.  There  were  no  such  comparable  events  during  2022.  In  addition,  17  and  12  franchise
license agreements were terminated during the years ended December 31, 2022 and 2021, respectively, in connection with acquisitions, resulting in elimination of fees to be
recognized ratably over the term of the original respective franchise agreements.

Software fees revenue increased due to an increase in our franchised clinic base and the related revenue recognition over the term of the franchise agreement as described
above.

Regional developer fees revenue decreased due to the impact of repurchased regional developer rights during the year ended December 31, 2022.

Other revenues primarily consisted of merchant income associated with credit card transactions.

Cost of Revenues

Cost of Revenues

9,830,162 

8,513,777  $

1,316,385 

15.5  %

Year Ended December 31,

2022

2021

Change from
Prior Year

Percent Change
from Prior Year

For the year ended December 31, 2022, as compared with the year ended December 31, 2021, the total cost of revenues increased due to an increase in regional developer royalties
and sales commissions of $1.1 million and an increase in website hosting costs of $0.3 million.

Selling and Marketing Expenses

Selling and Marketing Expenses

13,962,709 

11,424,416  $

2,538,293 

22.2  %

Year Ended December 31,

2022

2021

Change from
Prior Year

Percent Change
from Prior Year

Selling and marketing expenses increased $2.5 million for the year ended December 31, 2022, as compared to the year ended December 31, 2021, driven by an increase in advertising
fund expenditures from a larger franchise base and increased local marketing expenditures by the company-owned or managed clinics.

Depreciation and Amortization Expenses

Depreciation and Amortization Expenses

7,643,980 

6,088,947  $

1,555,033 

25.5  %

Year Ended December 31,

2022

2021

Change from
Prior Year

Percent Change
from Prior Year

Depreciation and amortization expenses increased for the year ended December 31, 2022, as compared to the year ended December 31, 2021, primarily due to depreciation expenses
associated with the expansion of our company-owned or managed clinics portfolio in 2021 and 2022 and the new IT platform used by clinics for operations and for the management
of operations, which went live in July 2021.

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General and Administrative Expenses

General and Administrative Expenses

67,987,482 

49,453,305  $

18,534,177 

37.5  %

Year Ended December 31,

2022

2021

Change from
Prior Year

Percent Change
from Prior Year

General  and  administrative  expenses  increased  during  the  year  ended  December  31,  2022  compared  to  the  year  ended  December  31,  2021,  primarily  due  to  the  increases  in  the
following to support continued clinic count and revenue growth in both operating segments: (i) payroll and related expenses of $14.3 million, (ii) general overhead and administrative
expenses of $2.6 million, (iii) professional and advisory fees of $1.0 million, and (iv) software and maintenance expense of $0.7 million. As a percentage of revenue, general and
administrative expenses during the year ended December 31, 2022 and 2021 were 67% and 61%, respectively, reflecting the impact of the greenfields that opened in 2022.

Income from Operations 

Consolidated Results

Income from Operations

2,076,861 

5,352,419  $

(3,275,558)

(61.2)%

Year Ended December 31,

2022

2021

Change from
Prior Year

Percent Change
from Prior Year

Consolidated  income  from  operations  decreased  by  $3.3  million  for  the  year  ended  December  31,  2022  compared  to  the  year  ended  December  31,  2021,  primarily  due  to  the
increased expenses in the corporate clinics and unallocated corporate segments discussed below.

Corporate Clinics

Our  corporate  clinics  segment  had  loss  from  operations  of  $0.9  million  for  the  year  ended  December  31,  2022,  a  decrease  in  income  of  $5.3  million  compared  to  income  from
operations of $4.4 million for the year ended December 31, 2021. This decrease was primarily due to:

•

•

A $20.4 million increase in operating expenses primarily due to the increases in the following: (i) payroll-related expenses of $14.7 million due to a higher head count to
support the expansion of our corporate clinic portfolio and general wage increases to remain competitive in the current labor market, (ii) depreciation expense of $1.1 million
associated with the expansion of our company-owned or managed clinics portfolio in 2021 and 2022, (iii) selling and marketing expenses due to increased local marketing
expenditures by the company-owned or managed clinics of $1.4 million, (iv) general overhead and administrative expenses to support the expansion of our corporate clinic
portfolio of $2.9 million, and (v) impairment loss of $0.3 million; partially offset by

An increase in revenues of $15.1 million from company-owned or managed clinics primarily due to improved same-store growth, as well as the expansion of our corporate-
owned or managed clinics portfolio.

Franchise Operations

Our  franchise  operations  segment  had  income  from  operations  of  $19.6  million  for  the  year  ended  December  31,  2022,  an  increase  of  $2.9  million,  compared  to  income  from
operations of $16.7 million for the year ended December 31, 2021. This increase was primarily due to:

•

An increase of $6.0 million in total revenues due to an increase in the number of franchised clinics in operation, along with continued sales growth in existing franchised
clinics; partially offset by

• An  increase  of  $1.4  million  in  cost  of  revenues,  primarily  due  to  an  increase  in  regional  developer  royalties  and  website  hosting  costs  and  an  increase  of  $1.8  million  in

operating expenses, primarily due to an increase in: (i) selling

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and marketing expenses resulting from a larger franchise base of $1.2 million, (ii) depreciation expense associated with the new IT platform of $0.4 million, and (iii) payroll-
related expenses of $0.2 million.

Unallocated Corporate

Unallocated corporate expenses for the year ended December 31, 2022 increased by $0.8 million compared to the prior year period, primarily due to the increases in professional and
advisory fees of $0.8 million.

Income Tax Expense (Benefit)

Income tax expense (benefit)

766,510 

(1,293,229) $

2,059,739 

(159.3)%

Year Ended December 31,
2021

2022

Change from
Prior Year

Percent Change
from Prior Year

For the years ended December 31, 2022 and 2021, the effective tax rates were 39.4% and (24.5)%, respectively. The fluctuation in the effective rate was primarily attributable to state
taxes including the change in rates, and stock-based compensation during the year ended December 31, 2022, as compared to the year ended December 31, 2021. Please see Note 9,
“Income Taxes” in the Notes to consolidated financial statements included in Item 8 of this report for further discussion.

Non-GAAP Financial Measures

The table below reconciles net income to Adjusted EBITDA for the years ended December 31, 2022 and 2021.

Non-GAAP Financial Data:
Net income
Net interest
Depreciation and amortization expense
Income tax expense (benefit)

EBITDA

Stock compensation expense
Acquisition related expenses
Net loss on disposition or impairment

Adjusted EBITDA

Year Ended December 31,
2021

2022

$

$

1,177,250 
133,102 
7,643,980 
766,510 
9,720,842 
1,273,989 
110,085 
410,215 
11,515,131

$

6,575,770 
69,878 
6,088,947 
(1,293,229)
11,441,366 
1,056,015 
68,716 
26,789 

$

12,592,886

Adjusted  EBITDA  consists  of  net  income  before  interest,  income  taxes,  depreciation  and  amortization,  acquisition  related  expenses,  stock-based  compensation  expense,  bargain
purchase gain, and (gain) loss on disposition or impairment. We have provided Adjusted EBITDA, a non-GAAP measure of financial performance because it is commonly used for
comparing companies in our industry. You should not consider Adjusted EBITDA as a substitute for operating profit as an indicator of our operating performance or as an alternative
to cash flows from operating activities as a measure of liquidity. We may calculate Adjusted EBITDA differently from other companies.

We  believe  that  the  use  of Adjusted  EBITDA  provides  an  additional  tool  for  investors  to  use  in  evaluating  ongoing  operating  results  and  trends  and  in  comparing  our  financial
measures with other outpatient medical clinics, which may present similar non-GAAP financial measures to investors. In addition, you should be aware when evaluating Adjusted
EBITDA, in the future we may incur expenses similar to those excluded when calculating these measures. Our presentation of these measures should not be construed as an inference
that  our  future  results  will  be  unaffected  by  unusual  or  non-recurring  items.  Our  computation  of Adjusted  EBITDA  may  not  be  comparable  to  other  similarly  titled  measures
computed by other companies, because all companies do not calculate Adjusted EBITDA in the same manner.

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Our  management  does  not  consider Adjusted  EBITDA  in  isolation  or  as  an  alternative  to  financial  measures  determined  in  accordance  with  GAAP.  The  principal  limitation  of
Adjusted EBITDA is that it excludes significant expenses and income that are required by GAAP to be recorded in our financial statements. Some of these limitations are:

a. Adjusted EBITDA does not reflect our cash expenditures, or future requirements, for capital expenditures or contractual commitments;

b. Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs;

c. Adjusted EBITDA does not reflect the interest expense, or the cash requirements necessary to service interest or principal payments, on our debts;

d. Although depreciation and amortization are non-cash charges, the assets being depreciated and amortized will often have to be replaced in the future, and Adjusted EBITDA

does not reflect any cash requirements for such replacements;

e. Adjusted EBITDA does not reflect the bargain purchase gain, which represents the excess of the fair value of net assets acquired over the purchase consideration; and

f. Adjusted EBITDA does not reflect the (gain) loss on disposition or impairment, which represents the impairment of assets as of the reporting date. We do not consider this to

be indicative of our ongoing operations.

Because  of  these  limitations, Adjusted  EBITDA  should  not  be  considered  in  isolation  or  as  a  substitute  for  performance  measures  calculated  in  accordance  with  GAAP.  We
compensate for these limitations by relying primarily on our GAAP results and using Adjusted EBITDA only supplementally. You should review the reconciliation of net income to
Adjusted EBITDA above and not rely on any single financial measure to evaluate our business.

Liquidity and Capital Resources

Sources of Liquidity

As  of  December  31,  2022,  we  had  cash  and  short-term  bank  deposits  of  $9.7  million.  We  generated  $11.1  million  of  cash  flow  from  operating  activities  in  the  year  ended
December 31, 2022. While the pandemic and the Ukraine War create potential liquidity risks, as discussed further below, we believe that our existing cash and cash equivalents, our
anticipated cash flows from operations and amounts available under our development line of credit will be sufficient to fund our anticipated operating and investment needs for at
least the next twelve months. However, due to the opportunistic nature of our acquisitions, we may have negative working capital from time to time. The primary reason for the
increase in negative working capital from December 31, 2021 to December 31, 2022 is due to a decrease in net cash provided by operating activities and an increase in investing
activities, as discussed below.

While  the  interruptions,  delays  and/or  cost  increases  resulting  from  the  pandemic,  political  instability  and  geopolitical  tensions,  such  as  the  Ukraine  War,  economic  weakness,
inflationary pressures, increase in interest rates and other factors have created uncertainty as to general economic conditions for 2023, as of the date of this report, we believe we have
adequate capital resources and sufficient access to external financing sources to satisfy our current and reasonably anticipated requirements for funds to conduct our operations and
meet other needs in the ordinary course of our business. For 2023, we expect to use or redeploy our cash resources to support our business within the context of prevailing market
conditions, which, given the ongoing uncertainties described above, could rapidly and materially deteriorate or otherwise change. Our long-term capital requirements, primarily for
acquisitions  and  other  corporate  initiatives,  could  be  dependent  on  our  ability  to  access  additional  funds  through  the  debt  and/or  equity  markets.  If  the  equity  and  credit  markets
deteriorate,  including  as  a  result  of  economic  weakness,  a  resurgence  of  COVID-19,  political  unrest  or  war,  including  the  Ukraine  War,  or  any  other  reason,  it  may  make  any
necessary equity or debt financing more difficult to obtain in a timely manner and on favorable terms, if at all, and if obtained, it may be more costly or more dilutive. From time to
time,  we  consider  and  evaluate  transactions  related  to  our  portfolio  and  capital  structure,  including  debt  financings,  equity  issuances,  purchases  and  sales  of  assets,  and  other
transactions. Given the ongoing uncertainties described above, the levels of our cash flows from operations for 2023 may be impacted. There can be no assurance that we will be able
to generate sufficient cash flows or obtain the capital necessary to meet our short and long-term capital requirements.

Analysis of Cash Flows

40

Table of Contents

Net cash provided by operating activities was $11.1 million for the year ended December 31, 2022, compared to net cash provided by operating activities of $15.2 million for the year
ended December 31, 2021. The decrease was primarily attributable to the decreased net income, net of non-cash charges, in the year ended December 31, 2022 of $11.2 million versus
$12.5 million in the prior year period and the changes in operating assets and liabilities of $(0.1) million in the year ended December 31, 2022 versus $2.8 million in the prior year
period. The decrease in operating assets and liabilities for the year ended December 31, 2022 is primarily attributable to: i) a decrease in accrued expenses of $1.2 million, mainly
driven by the legal claim settlement of $0.75 million and other non-recurring payments made during the year, ii) a decrease in payroll liabilities of $1.9 million, mostly due to the
short-term incentive compensation payments made during the year (without the comparable accrual as of December 31, 2022), and iii) an increase in deferred franchise cost of $0.4
million related to the commissions paid for the sale of franchise licenses during the year. These decreases in operating assets and liabilities were partially offset by the increases in: i)
deferred revenue of $2.2 million related to the amounts collected for the sale of franchise license and membership and wellness packages sold during the year (which are recorded as
deferred  revenue  until  the  service  is  performed),  ii)  accounts  payable  of  $0.8  million  due  to  the  general  increase  in  operating  expenses  and  timing  of  payments,  and  iii)  prepaid
expenses and other current assets of $0.2 million, mainly driven by the general increase in operating expenses.

Net cash provided by operating activities was $15.2 million for the year ended December 31, 2021, compared to net cash provided by operating activities of $11.2 million for the year
ended December 31, 2020. The increase was primarily attributable to the increased net income, net of non-cash charges, in the year ended December 31, 2021 of $12.5 million versus
$8.6 million in the prior year period. The increase was partially offset by year-over-year growth in accounts receivable, which was 79% higher than in 2020, attributable to: i) an
increase in royalties receivable due to an increase in the number of franchised clinics in operation during 2021 (with 610 open and operating franchise units at December 31, 2021
versus  515  at  December  31,  2020),  along  with  continued  sales  growth  in  existing  franchised  clinics,  ii)  timing  of  cash  collected  from  franchise  license  sales,  iii)  an  increase  in
software fee revenue related to the correction of the calculation of software fee revenue (see note 1 in the notes to consolidated financial statements included in Item 8 of the 2021
Form 10-K), and iv) an increase in receivables related to leasehold improvement incentives. In addition, increased deferred franchising costs contributed to a decrease in net cash
provided  by  operating  activities,  which  consist  of  franchise  license  sales  commissions  earned  by  the  regional  developers  and  the  Company’s  sales  force.  The  increase  in  payroll
liabilities is attributable to the increased workforce at December 31, 2021 versus 2020 and the timing of the employee compensation payroll cycles.

Cash provided by operating activities is subject to variability period over period as a result of the timing of collections and payments related to accounts receivable, accrued expenses,
and other operating assets and liabilities. Royalties and other fees are collected from our franchisees semi-monthly, two working days after each sales period has ended.

Net cash used in investing activities was $20.8 million and $14.1 million during the years ended December 31, 2022 and 2021, respectively.  For the year ended December 31, 2022,
this  included  clinic  acquisitions  for  $12.1  million,  purchases  of  property  and  equipment  for  $5.9  million,  and  reacquisition  and  termination  of  regional  developer  rights  for  $2.9
million.  For  the  year  ended  December  31,  2021,  this  included  clinic  acquisitions  for  $5.8  million,  purchases  of  property  and  equipment  for  $7.0  million,  and  reacquisition  and
termination of regional developer rights for $1.4 million.

Net  cash  provided  by  (used  in)  financing  activities  was  $0.3  million  and  $(2.0)  million  during  the  years  ended  December  31,  2022  and  2021,  respectively.    For  the  year  ended
December 31, 2022, this included proceeds from the exercise of stock options of $0.4 million. For the year ended December 31, 2021, this included repayment of the PPP loan of
$2.7 million and purchases of treasury stock for $0.7 million, which were partially offset by the proceeds from the exercise of stock options of $1.5 million.

The following table summarizes our material contractual obligations at December 31, 2022 and the effect that such obligations are expected to have on our liquidity and cash flows in
future periods:

Material Contractual Cash Requirements

Operating leases
Debt under the

Credit Agreement

$

$

Total
27,149,598 

2,000,000 

2023
6,280,108 

Payments Due by Fiscal Year
2025
5,084,585 

2024
5,689,672 

2026
3,264,579 

2027
2,268,960 

Thereafter

4,561,694 

— 

— 

— 

— 

2,000,000 

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Table of Contents

Recent Accounting Pronouncements

Please see Note 1, “Nature of Operations and Summary of Significant Accounting Policies” in the Notes to consolidated financial statements included in Item 8 of this report for
information regarding recently issued accounting pronouncements that may impact our financial statements.

Off-Balance Sheet Arrangements

During  the  year  ended  December  31,  2022,  we  did  not  have  any  relationships  with  unconsolidated  organizations  or  financial  partnerships,  such  as  structured  finance  or  special
purpose entities that were established for the purpose of facilitating off-balance sheet arrangements.

ITEM 7A.    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Financial instruments held by us as of December 31, 2022 include cash and cash equivalents and short-term borrowings. A portion of our cash is affected by short-term interest rates,
which are currently low. Given the low interest income generated from our cash, any reduction in interest rates would not have a material impact on our interest income.

Borrowings under the Revolver bear interest at a rate equal to an applicable margin plus a variable rate. As such, the Revolver exposes us to market risk for changes in interest rates.
Given our short-term debt position as of December 31, 2022, the effect of a 10-basis point change in interest rates would not have a material impact on our variable interest expense.

ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

The Joint Corp.

Report of Independent Registered Public Accounting Firm (BDO USA, LLP; Phoenix, Arizona; PCAOB ID #243)
Consolidated Balance Sheets as of December 31, 2022 and 2021
Consolidated Income Statements for the Years Ended December 31, 2022 and 2021
Consolidated Statements of Stockholders’ Equity for the Years Ended December 31, 2022 and 2021
Consolidated Statements of Cash Flows for the Years Ended December 31, 2022 and 2021
Notes to Consolidated Financial Statements

42

Page

43
45
46
47
48
50

Table of Contents

Shareholders and Board of Directors
The Joint Corp.
Scottsdale, Arizona

Opinion on the Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm

We  have  audited  the  accompanying  consolidated  balance  sheets  of  The  Joint  Corp.  (the  “Company”)  as  of  December  31,  2022  and  2021,  the  related  consolidated  statements  of
income, changes in stockholders’ equity, and cash flows for the years then ended, and the related notes (collectively referred to as the “consolidated financial statements”). In our
opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company at  December 31, 2022 and 2021, and the results of its
operations and its cash flows for the years then ended, in conformity with accounting principles generally accepted in the United States of America.

Basis for Opinion

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s consolidated financial
statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (“PCAOB”) and are required to be
independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and
the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether
the consolidated financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit
of its internal control over financial reporting. As part of our audits we are required to obtain an understanding of internal control over financial reporting but not for the purpose of
expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.

Our audits included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing
procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements.
Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated
financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matters

The  critical  audit  matter  communicated  below  is  a  matter  arising  from  the  current  period  audit  of  the  consolidated  financial  statements  that  was  communicated  or  required  to  be
communicated  to  the  audit  committee  and  that:  (1)  relate  to  accounts  or  disclosures  that  are  material  to  the  consolidated  financial  statements  and  (2)  involved  our  especially
challenging, subjective, or complex judgments. The communication of the critical audit matter does not alter in any way our opinion on the consolidated financial statements, taken as
a whole, and we are not, by communicating the critical audit matter below, providing separate opinions on the critical audit matter or on the accounts or disclosures to which it relates.

Revenue growth rate utilized in the determination of the fair value of acquired member relationships and reacquired franchise rights for certain acquisitions

As  described  in  Note  3  of  the  consolidated  financial  statements,  the  Company  acquired  certain  clinics  during  the  current  year. As  a  result  of  the  acquisitions,  management  was
required to determine the estimated fair values of assets acquired and liabilities assumed, including certain identifiable intangible assets. Management utilized third-party valuation
specialists to assist in the preparation of the valuation of certain identifiable intangible assets. Management exercised judgment to develop and select revenue growth rates in the
measurement of the fair value of the acquired member relationships and reacquired franchise rights.

We identified the revenue growth rates utilized in the determination of the fair value of acquired member relationships and reacquired franchise rights for certain acquisitions as a
critical audit matter. The principal considerations for our determination included the subjectivity and judgment required to determine the revenue growth rates used in the fair value
measurement of acquired member relationships and reacquired franchise rights for certain acquisitions. Auditing these revenue growth rates involved especially subjective auditor
judgment due to the nature and extent of audit effort required.

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Table of Contents

The primary procedures we performed to address this critical audit matter included:

Evaluating the reasonableness of the revenue growth rates by (i) reviewing the historical performance of the Company using its audited financial statements, (ii) assessing revenue
projections against industry metrics, and (iii) comparing the actual post-acquisition net revenue to the forecast revenue.

/s/ BDO USA, LLP

We have served as the Company’s auditor since 2021.
Phoenix, Arizona

March 10, 2023

44

Table of Contents

THE JOINT CORP.
CONSOLIDATED BALANCE SHEETS

December 31,
2022

December 31,
2021

ASSETS

Current assets:

Cash and cash equivalents
Restricted cash
Accounts receivable
Deferred franchise and regional development costs, current portion
Prepaid expenses and other current assets

Total current assets

Property and equipment, net
Operating lease right-of-use asset
Deferred franchise and regional development costs, net of current portion
Intangible assets, net
Goodwill
Deferred tax assets
Deposits and other assets

Total assets

Current liabilities:

LIABILITIES AND STOCKHOLDERS' EQUITY

Accounts payable
Accrued expenses
Co-op funds liability
Payroll liabilities ($0.6 million and $0.4 million attributable to VIEs as of December 31, 2022 and 2021)
Operating lease liability, current portion
Finance lease liability, current portion
Deferred franchise and regional development fee revenue, current portion
Deferred revenue from company clinics ($4.7 million and $3.5 million attributable to VIEs as of December 31, 2022 and 2021)
Other current liabilities

Total current liabilities

Operating lease liability, net of current portion
Finance lease liability, net of current portion
Debt under the Credit Agreement
Deferred franchise and regional development fee revenue, net of current portion
Other liabilities

Total liabilities

Commitments and contingencies (note 10)
Stockholders' equity:
Series A preferred stock, $0.001 par value; 50,000 shares authorized, 0 issued and outstanding, as of December 31, 2022 and 2021
Common stock, $0.001 par value; 20,000,000 shares authorized, 14,560,353 shares issued and 14,528,487 shares outstanding as of
December 31, 2022 and 14,451,355 shares issued and 14,419,712 outstanding as of December 31, 2021
Additional paid-in capital
Treasury stock 31,866 shares as of December 31, 2022 and 31,643 shares as of December 31, 2021, at cost
Accumulated deficit

Total The Joint Corp. stockholders' equity

Non-controlling Interest
Total equity

Total liabilities and stockholders' equity

See notes to consolidated financial statements.

45

$

$

$

$

9,745,066  $
805,351 
3,911,272 
1,054,060 
2,098,359 
17,614,108 
17,475,152 
20,587,199 
5,707,678 
12,867,529 
8,493,407 
8,441,713 
756,386 
91,943,172  $

2,966,589  $
1,069,610 
805,351 
2,030,510 
5,295,830 
24,433 
2,955,851 
7,471,549 
499,250 
23,118,973 
18,672,719 
63,507 
2,000,000 
15,661,412 
27,230 
59,543,841 

19,526,119 
386,219 
3,700,810 
994,587 
2,281,765 
26,889,500 
14,388,946 
18,425,914 
5,505,420 
5,403,390 
5,085,203 
9,188,634 
567,202 
85,454,209 

1,705,568 
1,809,460 
386,219 
3,906,317 
4,613,843 
49,855 
3,191,892 
5,235,745 
539,500 
21,438,399 
16,872,093 
87,939 
2,000,000 
15,458,921 
27,230 
55,884,582 

— 

— 

14,560 
45,558,305 
(856,642)
(12,341,892)
32,374,331 
25,000 
32,399,331 
91,943,172  $

14,450 
43,900,157 
(850,838)
(13,519,142)
29,544,627 
25,000 
29,569,627 
85,454,209 

Table of Contents

Revenues:

Revenues from company-owned or managed clinics
Royalty fees
Franchise fees
Advertising fund revenue
Software fees
Regional developer fees
Other revenues

Total revenues

Cost of revenues:

Franchise and regional developer cost of revenues
IT cost of revenues

Total cost of revenues

Selling and marketing expenses
Depreciation and amortization
General and administrative expenses

Total selling, general and administrative expenses

Net loss on disposition or impairment
Income from operations
Other expense, net
Income before income tax expense (benefit)
Income tax expense (benefit)

Net income

Earnings per share:
Basic earnings per share
Diluted earnings per share

Basic weighted average shares
Diluted weighted average shares

THE JOINT CORP.
CONSOLIDATED INCOME STATEMENTS

See notes to consolidated financial statements.

46

$

$

$
$

Year Ended December 31,
2021
2022

59,422,294  $
26,190,531 
2,441,325 
7,456,696 
4,290,739 
659,099 
1,450,725 
101,911,409 

8,462,503 
1,367,659 
9,830,162 
13,962,709 
7,643,980 
67,987,482 
89,594,171 
410,215 
2,076,861 
(133,101)
1,943,760 
766,510 
1,177,250  $

44,348,234 
22,062,989 
2,659,097 
6,298,924 
3,383,856 
848,640 
1,257,913 
80,859,653 

7,408,125 
1,105,652 
8,513,777 
11,424,416 
6,088,947 
49,453,305 
66,966,668 
26,789 
5,352,419 
(69,878)
5,282,541 
(1,293,229)
6,575,770 

0.08  $
0.08  $

0.46 
0.44 

14,488,314 
14,868,093 

14,319,448 
14,935,577 

Table of Contents

Balances, December 31, 2020
Stock-based compensation expense
Issuance of restricted stock
Exercise of stock options
Purchases of treasury stock under
employee stock plans
Change in non-controlling interest
Net income
Balances, December 31, 2021
Stock-based compensation expense
Issuance of restricted stock
Exercise of stock options
Purchases of treasury stock under
employee stock plans
Net income

Balances, December 31, 2022

THE JOINT CORP.
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY

Common Stock

Treasury Stock

Shares
14,174,237 
— 
17,074 
260,044 

— 
— 
— 
14,451,355 

Amount
14,174 
— 
17 
259 

— 
— 
— 
14,450 

65,618 
43,380 

66 
44 

Additional
Paid In
Capital
41,350,001 
1,056,015 
(17)
1,519,058 

— 
(24,900)
— 
43,900,157 
1,273,989 
(66)
384,225 

Shares
17,167 
— 
— 
— 

14,476 
— 
— 
31,643 

Amount
(143,111)
— 
— 
— 

(707,727)
— 
— 
(850,838)

Accumulated
Deficit
(20,094,912)
— 
— 
— 

— 
— 
6,575,770 
(13,519,142)

14,560,353  $ 14,560  $ 45,558,305 

31,866  $ (856,642) $ (12,341,892) $

223 

(5,804)

1,177,250 

Total The Joint
Corp.
stockholder's
equity
21,126,152 
1,056,015 
— 
1,519,317 

(707,727)
(24,900)
6,575,770 
29,544,627 
1,273,989 
— 
384,269 

Non-
controlling
Interest

100 
— 
— 
— 

— 
24,900 
— 
25,000 
— 
— 
— 

Total
21,126,252 
1,056,015 
— 
1,519,317 

(707,727)
— 
6,575,770 
29,569,627 
1,273,989 
— 
384,269 

(5,804)
1,177,250 
32,374,331  $

— 
— 

(5,804)
1,177,250 
25,000  $ 32,399,331 

See notes to consolidated financial statements.

47

Table of Contents

THE JOINT CORP.
CONSOLIDATED STATEMENTS OF CASH FLOWS

Cash flows from operating activities:
Net income
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization
Net loss on disposition or impairment (non-cash portion)
Net franchise fees recognized upon termination of franchise agreements
Deferred income taxes
Stock based compensation expense
Changes in operating assets and liabilities:

Accounts receivable
Prepaid expenses and other current assets
Deferred franchise costs
Deposits and other assets
Accounts payable
Accrued expenses
Payroll liabilities
Deferred revenue
Other liabilities

Net cash provided by operating activities

Cash flows from investing activities:

Acquisition of AZ clinics
Acquisition of NC clinics
Acquisition of CA clinics
Proceeds from sale of clinics
Purchase of property and equipment
Reacquisition and termination of regional developer rights

Net cash used in investing activities

Cash flows from financing activities:

Payments of finance lease obligation
Purchases of treasury stock under employee stock plans
Proceeds from exercise of stock options
Repayment of debt under the Paycheck Protection Program

Net cash provided by (used in) financing activities

Decrease in cash
Cash, cash equivalents and restricted cash, beginning of period

Cash, cash equivalents and restricted cash, end of period

Reconciliation of cash, cash equivalents and restricted cash:
Cash and cash equivalents
Restricted cash

48

Year Ended December 31,
2021
2022

$

1,177,250  $

6,575,770 

7,643,980 
410,215 
(68,537)
746,921 
1,273,989 

(154,672)
183,406 
(351,151)
(189,184)
818,265 
(1,170,070)
(1,875,807)
2,230,041 
409,938 
11,084,584 

(6,966,923)
(3,289,312)
(1,850,000)
105,200 
(5,899,080)
(2,875,000)
(20,775,115)

(49,855)
(5,804)
384,269 
— 
328,610 

(9,361,921)
19,912,338 
10,550,417  $

$

6,088,947 
125,237 
(133,007)
(1,247,198)
1,056,015 

(1,637,589)
(715,740)
(1,418,235)
(148,516)
(14,373)
886,738 
1,130,281 
3,624,944 
1,059,506 
15,232,780 

(1,925,000)
(3,840,135)
— 
— 
(6,989,534)
(1,388,700)
(14,143,369)

(80,322)
(707,727)
1,519,317 
(2,727,970)
(1,996,702)

(907,291)
20,819,629 
19,912,338 

December 31, 2022

December 31, 2021

$

$

9,745,066  $
805,351 
10,550,417  $

19,526,119 
386,219 
19,912,338 

Table of Contents

During the years ended December 31, 2022 and 2021, cash refunded for income taxes was $369,481 and cash paid for income taxes was $566,808, respectively. During the years
ended December 31, 2022 and 2021, cash paid for interest was $71,255 and $69,273, respectively.

Supplemental disclosure of non-cash activity:

See notes to consolidated financial statements.

As of December 31, 2022, accounts payable and accrued expenses included property and equipment purchases of $442,756 and $133,969, respectively. As of December 31, 2021,
accounts payable and accrued expenses included property and equipment purchases of $158,293 and $152,501, respectively.

In  connection  with  the  acquisitions  during  the  years  ended  December  31,  2022  and  December  31,  2021,  net  deferred  revenue  of  $200,371 and $134,539,  respectively,  relating  to
unrecognized net franchise fees collected upon the execution of the franchise agreements reduced the purchase price of the acquisitions.

In  connection  with  the  Company's  reacquisition  and  termination  of  regional  developer  rights  during  the  year  ended  December  31,  2022,  the  Company  had  deferred  revenue  of
$629,036 representing unrecognized license fees collected upon the execution of the regional developer agreement.  The Company netted this amount against the aggregate purchase
price of $2,875,000.

In  connection  with  the  Company's  reacquisition  and  termination  of  regional  developer  rights  during  the  year  ended  December  31,  2021,  the  Company  had  deferred  revenue  of
$35,679 representing unrecognized license fees collected upon the execution of the regional developer agreements. The Company netted this amount against the aggregate purchase
price of $1,388,700.

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Table of Contents

THE JOINT CORP.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1:     Nature of Operations and Summary of Significant Accounting Policies

Basis of Presentation

These  financial  statements  represent  the  consolidated  financial  statements  of  The  Joint  Corp.  (“The  Joint”),  which  includes  its  variable  interest  entities  (“VIEs”),  and  its  wholly
owned subsidiary, The Joint Corporate Unit No. 1, LLC (collectively, the “Company”). The preparation of financial statements in conformity with accounting principles generally
accepted in the Unites States of America (“GAAP”) requires management to make estimates and assumptions that affect the amount of assets, liabilities, revenue, costs, expenses,
other (expenses) income, and income taxes that are reported in the consolidated financial statements and accompanying disclosures. These estimates are based on management’s best
knowledge of current events, historical experience, actions that the Company may undertake in the future and on various other assumptions that are believed to be reasonable under
the circumstances. As a result, actual results may be different from these estimates. For a discussion of significant estimates and judgments made in recognizing revenue, accounting
for leases, and accounting for income taxes, see Note 2, "Revenue Disclosures", Note 9, "Income Taxes", and Note 10, "Commitments and Contingencies".

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of The Joint and its wholly owned subsidiary, The Joint Corporate Unit No. 1, LLC, which was dormant for
all periods presented. The Company consolidates VIEs in which the Company is the primary beneficiary in accordance with Accounting Standards Codification 810, Consolidations
(“ASC 810”). Non-controlling interests represent third-party equity ownership interests in VIEs. All significant inter-affiliate accounts and transactions between The Joint and its
VIEs have been eliminated in consolidation.

Comprehensive Income

Net income and comprehensive income are the same for the years ended December 31, 2022 and 2021.

Nature of Operations

The  Joint  Corp.,  a  Delaware  corporation,  was  formed  on  March  10,  2010  for  the  principal  purpose  of  franchising,  developing,  selling  regional  developer  rights,  supporting  the
operations  of  franchised  chiropractic  clinics,  and  operating  and  managing  corporate  chiropractic  clinics  at  locations  throughout  the  United  States  of America.  The  franchising  of
chiropractic clinics is regulated by the Federal Trade Commission and various state authorities.

The following table summarizes the number of clinics in operation under franchise agreements and as company-owned or managed for the years ended December 31, 2022 and 2021:

Franchised clinics:

Clinics open at beginning of period

Opened during the period
Acquired during the period
Sold during the period
Closed during the period

Clinics in operation at the end of the period

Year Ended December 31,
2021
2022

610 
121 
2 
(16)
(5)
712 

515 
110 
— 
(12)
(3)
610 

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Company-owned or managed clinics:
Clinics open at beginning of period

Opened during the period
Acquired during the period
Sold during the period
Closed during the period

Clinics in operation at the end of the period

Total clinics in operation at the end of the period

Clinic licenses sold but not yet developed
Executed letters of intent for future clinic licenses

Variable Interest Entities

Year Ended December 31,
2021
2022

96 
16 
16 
(2)
— 
126 

838 

197 
38 

64 
20 
12 
— 
— 
96 

706 

245 
38 

Certain states prohibit the “corporate practice of chiropractic,” which restricts business corporations from practicing chiropractic care by exercising control over clinical decisions by
chiropractic doctors. In states which prohibit the corporate practice of chiropractic, the Company typically enters into long-term management services agreements ("MSAs") with
professional corporations (“PCs”) that are owned by licensed chiropractic doctors, which, in turn, employ or contract with doctors who provide professional chiropractic care in its
clinics. Under these management agreements with PCs, the Company provides, on an exclusive basis, all non-clinical services of the chiropractic practice. The Company has entered
into such management agreements with three PCs, including one in Kansas, in connection with the opening of company-managed clinics in August 2022. An entity deemed to be the
primary beneficiary of a VIE is required to consolidate the VIE in its financial statements. An entity is deemed to be the primary beneficiary of a VIE if it has both of the following
characteristics: (a) the power to direct the activities of a VIE that most significantly impact the VIE's economic performance and (b) the obligation to absorb the majority of losses of
the VIE or the right to receive the majority of benefits from the VIE. In accordance with relevant accounting guidance, these PCs were determined to be VIEs. Such PCs are VIEs, as
fees paid by the PCs to the Company as its management service provider are considered variable interests because the fees do not meet all the following criteria: 1) The fees are
compensation for services provided and are commensurate with the level of effort required to provide those services; 2) The decision maker or service provider does not hold other
interests in the VIE that individually, or in the aggregate, would absorb more than an insignificant amount of the VIE’s expected losses or receive more than an insignificant amount
of  the  VIE’s  expected  residual  returns;  3)  The  service  arrangement  includes  only  terms,  conditions,  or  amounts  that  are  customarily  present  in  arrangements  for  similar  services
negotiated at arm’s length. Additionally, the Company has determined that it has the ability to direct the activities that most significantly impact the performance of these PCs and
have an obligation to absorb losses or receive benefits which could potentially be significant to the PCs. Accordingly, the PCs are variable interest entities for which the Company is
the primary beneficiary and are consolidated by the Company.

The revenues of VIEs represent the revenues of Company-managed clinics in states that prohibit the corporate practice of chiropractic. The Company's involvement with VIEs affects
its financial performance and cash flows primarily through amounts recorded in Revenues from company-owned or managed clinics and General and administrative expenses, which
are principally comprised of payroll and related expenses. The management fees/income provided by the MSAs are considered intercompany transactions and therefore eliminated
upon consolidation of VIEs.

The VIEs’ total revenue and payroll and related expenses for the year ended December 31, 2022 were $34.8 million and $14.0 million, respectively. The VIE’s total revenue and
payroll and related expenses for the year ended December 31, 2021 were $28.6 million and $8.5 million, respectively.

The VIEs’ deferred revenue liability balance for amounts collected in advance for membership and wellness packages was $4.7 million and $3.5 million as of December 31, 2022 and
December 31, 2021, respectively. The VIEs’ payroll liability balance as of December 31, 2022 and December 31, 2021 was $ 0.6 million and $0.4 million, respectively. The carrying
amount of the other VIEs’ assets and liabilities was immaterial as of December 31, 2022 and December 31, 2021.

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Cash and Cash Equivalents

The  Company  considers  all  highly  liquid  instruments  purchased  with  an  original  maturity  of  three  months  or  less  to  be  cash  equivalents.  The  Company  continually  monitors  its
positions with, and credit quality of, the financial institutions with which it invests. As of the balance sheet date and periodically throughout the period, the Company has maintained
balances in various operating accounts in excess of federally insured limits. The Company has invested substantially all its cash in short-term bank deposits.  The  Company  had no
cash equivalents as of December 31, 2022 and 2021.

Restricted Cash

Restricted cash relates to cash that franchisees and company-owned or managed clinics contribute to the Company’s National Marketing Fund and cash that franchisees provide to
various  voluntary  regional  Co-Op  Marketing  Funds.  Cash  contributed  by  franchisees  to  the  National  Marketing  Fund  is  to  be  used  in  accordance  with  the  Company’s  Franchise
Disclosure Document with a focus on regional and national marketing and advertising. While such cash balance is not legally segregated and restricted as to withdrawal or usage, the
Company's accounting policy is to classify these funds as restricted cash.

Accounts Receivable

Accounts  receivable  primarily  represent  amounts  due  from  franchisees  for  royalty  and  software  fees.  The  Company  records  an  allowance  for  credit  losses  as  a  reduction  to  its
accounts receivables for amounts that the Company does not expect to recover. An allowance for credit losses is determined through assessments of collectability based on historical
trends,  the  financial  condition  of  the  Company’s  franchisees,  including  any  known  or  anticipated  bankruptcies,  and  an  evaluation  of  current  economic  conditions,  as  well  as  the
Company’s expectations of conditions in the future. Actual losses ultimately could differ materially in the near term from the amounts estimated in determining the allowance.  As of
December 31, 2022, and 2021, the Company had no allowance for credit losses on accounts receivable.

Deferred Franchise Costs and Regional Development Costs

Deferred franchise and regional development costs represent commissions that are direct and incremental to the Company and are paid in conjunction with the sale of a franchise
license or regional development rights. These costs are recognized as an expense, in franchise and regional development cost of revenues when the respective revenue is recognized,
which is generally over the term of the related franchise or regional developer agreement.

Property and Equipment

Property and equipment are stated at cost or for property acquired as part of franchise acquisitions at fair value at the date of closing. Depreciation is computed using the straight-line
method over estimated useful lives, which is generally three to ten years. Leasehold improvements are amortized using the straight-line method over the shorter of the lease term or
the estimated useful life of the assets. Maintenance and repairs are charged to expense as incurred; major renewals and improvements are capitalized. When items of property or
equipment are sold or retired, the related cost and accumulated depreciation are removed from the accounts and any gain or loss is included in income.

Capitalized Software

The  Company  capitalizes  certain  software  development  cost,  including  costs  to  implement  cloud  computing  arrangements  that  is  a  service  contract.  These  capitalized  costs  are
primarily  related  to  software  used  by  clinics  for  operations  and  by  the  Company  for  the  management  of  operations.  Costs  incurred  in  the  preliminary  stages  of  development  are
expensed  as  incurred.  Once  an  application  has  reached  the  development  stage,  internal  and  external  costs,  if  direct,  are  capitalized  as  assets  in  progress  until  the  software  is
substantially complete and ready for its intended use. Capitalization ceases upon completion of all substantial testing. The Company also capitalizes costs related to specific upgrades
and enhancements when it is probable the expenditures will result in additional functionality. Software developed is recorded as part of property and equipment. Maintenance and
training costs are expensed as incurred. Internal use software is amortized on a straight-line basis over its estimated useful life, which is generally three to five years. Implementation
costs incurred in connection with a cloud computing arrangement that is a service contract are included in prepaid expenses in the Company’s consolidated balance sheets.

Leases

The Company leases property and equipment under operating and finance leases. The Company leases its corporate office space and the space for each of the company-owned or
managed clinic in the portfolio. The Company recognizes a right-of-use

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("ROU") asset and lease liability for all leases. Certain leases include one or more renewal options, generally for the same period as the initial term of the lease. The exercise of lease
renewal options is generally at the Company’s sole discretion and, as such, the Company typically determines that exercise of these renewal options is not reasonably certain. As a
result, the Company does not include the renewal option period in the expected lease term and the associated lease payments are not included in the measurement of the right-of-use
asset and lease liability. When available, the Company uses the rate implicit in the lease to discount lease payments; however, the rate implicit in the lease is not readily determinable
for  substantially  all  of  its  leases.  In  such  cases,  the  Company  estimates  its  incremental  borrowing  rate  as  the  interest  rate  it  would  pay  to  borrow  an  amount  equal  to  the  lease
payments over a similar term, with similar collateral as in the lease, and in a similar economic environment. The Company estimates these rates using available evidence such as rates
imposed  by  third-party  lenders  to  the  Company  in  recent  financings  or  observable  risk-free  interest  rate  and  credit  spreads  for  commercial  debt  of  a  similar  duration,  with  credit
spreads correlating to the Company’s estimated creditworthiness.

For operating leases that include rent holidays and rent escalation clauses, the Company recognizes lease expense on a straight-line basis over the lease term from the date it takes
possession of the leased property. Pre-opening costs are recorded as incurred in general and administrative expenses. Variable lease payments, such as percentage rentals based on
location sales, periodic adjustments for inflation, reimbursement of real estate taxes, any variable common area maintenance and any other variable costs associated with the leased
property are expensed as incurred and are also included in general and administrative expenses on the consolidated income statements.

Intangible Assets

Intangible assets consist primarily of re-acquired franchise and regional developer rights and customer relationships.  The Company amortizes the fair value of re-acquired franchise
rights over the remaining contractual terms of the re-acquired franchise rights at the time of the acquisition, which generally range from one  to nine years. In the case of regional
developer rights, the Company generally amortizes the re-acquired regional developer rights over one to seven years. The fair value of customer relationships is amortized over their
estimated useful life of two to four years.

Goodwill

Goodwill  consists  of  the  excess  of  the  purchase  price  over  the  fair  value  of  tangible  and  identifiable  intangible  assets  acquired  in  the  acquisitions  of  franchises.  Goodwill  and
intangible assets deemed to have indefinite lives are not amortized but are tested for impairment annually and more frequently if a triggering event occurs that makes it more likely
than not that the fair value of a reporting unit is below carrying value. As required, the Company performs an annual impairment test of goodwill as of the first day of the fourth
quarter or more frequently if a triggering event occurs. No impairments of goodwill were recorded for the years ended December 31, 2022 and 2021.

Long-Lived Assets

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recovered. The
Company looks primarily to estimated undiscounted future cash flows in its assessment of whether or not long-lived assets are recoverable. The Company records an impairment loss
when the carrying amount of the asset is not recoverable and exceeds its fair value. During the year ended December 31, 2022, an operating lease ROU asset related to a closed clinic
with a total carrying amount of approximately $250,000 was written down to zero. As a result, the Company recorded a noncash impairment loss of approximately $250,000 during
the year ended December 31, 2022. During the year ended December 31, 2021, certain operating lease right-of-use assets related to closed clinics with a total carrying amount of $0.5
million were written down to their fair value of $0.4 million. As a result, the Company recorded a noncash impairment loss of approximately $0.1  million  during  the  year  ended
December 31, 2021.

In connection with the sale of two company-managed clinics to franchisees, the Company reclassified $288,192 of property and equipment and $359,807 of ROU assets to Assets
held for sale and reclassified $428,593 of ROU liability and $54,351 of deferred revenue from company clinics to Liabilities to be disposed of in the consolidated balance sheet as of
June 30, 2022. Long-lived assets that meet the held for sale criteria are reported at the lower of their carrying value or fair value, less estimated costs to sell. As a result, the Company
recorded a valuation allowance of $79,400 to adjust the carrying value of the disposal group to fair value less cost to sell during the year ended December 31, 2022. One of the two
clinics was sold during August 2022, and the second clinic was sold in October 2022.

Advertising Fund

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The  Company  has  established  an  advertising  fund  for  national  or  regional  marketing  and  advertising  of  services  offered  by  its  clinics.  The  monthly  marketing  fee  is 2%  of  clinic
sales. The Company segregates the marketing funds collected which are included in restricted cash on its consolidated balance sheets. As amounts are expended from the fund, the
Company recognizes a related expense. Such costs are included in selling and marketing expenses on the consolidated income statements.

Co-Op Marketing Funds

Some franchises have established regional Co-Ops for advertising within their local and regional markets. The Company maintains a custodial relationship under which the Co-Op
Marketing Funds collected are segregated and used for the purposes specified by the Co-Ops’ officers. The Co-Op Marketing Funds are included in restricted cash on the Company’s
consolidated balance sheets.

Revenue Recognition

The Company generates revenue primarily through its company-owned and managed clinics and through royalties, franchise fees, advertising fund contributions, IT related income
and computer software fees from its franchisees.

Revenues from Company-Owned or Managed Clinics.  The Company earns revenues from clinics that it owns and operates or manages throughout the United States. Revenues are
recognized when services are performed. The Company offers a variety of membership and wellness packages which feature discounted pricing as compared with its single-visit
pricing. Amounts collected in advance for membership and wellness packages are recorded as deferred revenue and recognized when the service is performed. Any unused visits
associated with monthly memberships are recognized on a month-to-month basis. The Company recognizes a contract liability (or a deferred revenue liability) related to the prepaid
treatment plans for which the Company has an ongoing performance obligation. The Company derecognizes this contract liability, and recognizes revenue, as the patient consumes
his or her visits related to the package and the Company transfers its services. If the Company determines that it is not subject to unclaimed property laws for the portion of wellness
package that it does not expect to be redeemed (referred to as “breakage”) then it recognizes breakage revenue in proportion to the pattern of exercised rights by the patient.

Royalties and Advertising Fund Revenue. The Company collects royalties, as stipulated in the franchise agreement, equal to 7% of gross sales, and a marketing and advertising fee
currently equal to 2% of gross sales. Royalties, including franchisee contributions to advertising funds, are calculated as a percentage of clinic sales over the term of the franchise
agreement.  The  revenue  accounting  standard  provides  an  exception  for  the  recognition  of  sales-based  royalties  promised  in  exchange  for  a  license  (which  generally  requires  a
reporting entity to estimate the amount of variable consideration to which it will be entitled in the transaction price). As the franchise agreement royalties, inclusive of advertising
fund contributions, represent sales-based royalties that are related entirely to the Company’s performance obligation under the franchise agreement, such sales-based royalties are
recognized as franchisee clinic level sales occur. Royalties are collected semi-monthly, two working days after each sales period has ended.

Franchise Fees. The Company requires the entire non-refundable initial franchise fee to be paid upon execution of a franchise agreement, which typically has an initial term of ten
years. Initial franchise fees are recognized ratably on a straight-line basis over the term of the franchise agreement. The Company’s services under the franchise agreement include
training of franchisees and staff, site selection, construction/vendor management and ongoing operations support. The Company provides no financing to franchisees and offers no
guarantees on their behalf. The services provided by the Company are highly interrelated with the franchise license and as such are considered to represent a single performance
obligation. Renewal franchise fees, as well as transfer fees, are also recognized as revenue on a straight-line basis over the term of the respective franchise agreement.

Software Fees.  The Company collects a monthly fee from its franchisees for use of its proprietary chiropractic software, computer support, and internet services support. These fees
are recognized ratably on a straight-line basis over the term of the respective franchise agreement.

Regional Developer Fees.  The  Company  has  a  regional  developer  program  where  regional  developers  are  granted  an  exclusive  geographical  territory  and  commit  to  a  minimum
development obligation within that defined territory. Regional developer fees paid to the Company are non-refundable and are recognized as revenue ratably on a straight-line basis
over the term of the regional developer agreement, which is considered to begin upon the execution of the agreement. The Company’s services under regional developer agreements
include site selection, grand opening support for the clinics, sales support for identification of qualified franchisees, general operational support and marketing support to advertise for
ownership opportunities. The services provided by the Company are highly interrelated with the development of the territory and the resulting franchise licenses sold by the regional
developer  and  as  such  are  considered  to  represent  a  single  performance  obligation.  In  addition,  regional  developers  receive  fees  which  are  funded  by  the  initial  franchise  fees
collected from franchisees

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upon the sale of franchises within their exclusive geographical territory and a royalty of 3% of sales generated by franchised clinics in their exclusive geographical territory. Initial
fees related to the sale of franchises within their exclusive geographical territory are initially deferred as deferred franchise costs and are recognized as an expense in franchise cost of
revenues when the respective revenue is recognized, which is generally over the term of the related franchise agreement. Royalties of 3% of sales generated by franchised clinics in
their regions are also recognized as franchise cost of revenues as franchisee clinic level sales occur. This 3% fee is funded by the 7% royalties we collect from the franchisees in their
regions. Certain regional developer agreements result in the regional developer acquiring the rights to existing royalty streams from clinics already open in the respective territory. In
those instances, the revenue associated from the sale of the royalty stream is recognized over the remaining life of the respective franchise agreements.

Capitalized Sales Commissions. Sales commissions earned by the regional developers and the Company’s sales force are considered incremental and recoverable costs of obtaining a
franchise agreement with a franchisee. These costs are deferred and then amortized as the respective franchise fees are recognized ratably on a straight-line basis over the term of the
franchise agreement.

Advertising Costs

Advertising costs are advertising and marketing expenses incurred by the Company, primarily through advertising funds. The Company expenses production costs of commercial
advertising  upon  first  airing  and  expenses  the  costs  of  communicating  the  advertising  in  the  period  in  which  the  advertising  occurs. Advertising  expenses  were  $5,163,381  and
$4,116,740, for the years ended December 31, 2022 and 2021, respectively. 

Income Taxes

Income taxes are accounted for using a balance sheet approach known as the asset and liability method. The asset and liability method accounts for deferred income taxes by applying
the statutory tax rates in effect at the date of the consolidated balance sheets to differences between the book basis and the tax basis of assets and liabilities. Deferred tax assets and
liabilities represent the future tax consequence for those differences, which will either be taxable or deductible when the assets and liabilities are recovered or settled. The differences
relate principally to depreciation of property and equipment and treatment of revenue for franchise fees and regional developer fees collected. Tax positions are reviewed at least
quarterly and adjusted as new information becomes available. The recoverability of deferred tax assets is evaluated by assessing the adequacy of future expected taxable income from
all  sources,  including  reversal  of  taxable  temporary  differences,  forecasted  operating  earnings  and  available  tax  planning  strategies.  These  estimates  of  future  taxable  income
inherently require significant judgment. To the extent it is considered more likely than not that a deferred tax asset will be not recovered, a valuation allowance is established.

The Company accounts for uncertainty in income taxes by recognizing the tax benefit or expense from an uncertain tax position only if it is more likely than not that the tax position
will be sustained upon examination by the taxing authorities, based on the technical merits of the position. The Company measures the tax benefits and expenses recognized in the
consolidated financial statements from such a position based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate resolution. The Company
has not identified any material uncertain tax positions as of December 31, 2022 and 2021, respectively. Interest and penalties associated with tax positions are recorded in the period
assessed as general and administrative expenses.

With exceptions due to the generation and utilization of net operating losses or credits, as of December 31, 2022, the Company is no longer subject to federal and state examinations
by taxing authorities for tax years before 2018 and 2017, respectively.

Earnings per Common Share

Basic  earnings  per  common  share  is  computed  by  dividing  net  income  by  the  weighted-average  number  of  common  shares  outstanding  during  the  period.  Diluted  earnings  per
common share is computed by giving effect to all potentially dilutive common shares including restricted stock and stock options.

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Net income

Weighted average common shares outstanding - basic
Effect of dilutive securities:

Unvested restricted stock and stock options

Weighted average common shares outstanding - diluted

Basic earnings per share
Diluted earnings per share

Year Ended December 31,

2022

2021

$

1,177,250 

$

6,575,770 

14,488,314 

14,319,448 

379,779 
14,868,093 

616,129 
14,935,577 

$
$

0.08 
0.08 

$
$

0.46 
0.44 

Potentially dilutive securities excluded from the calculation of diluted net income per common share as the effect would be anti-dilutive were as follows:

Unvested restricted stock
Stock options

Stock-Based Compensation

Year Ended December 31,

2022

2021

— 
40,349 

58 
4,658 

The  Company  accounts  for  share-based  payments  by  recognizing  compensation  expense  based  upon  the  estimated  fair  value  of  the  awards  on  the  date  of  grant.  The  Company
determines  the  estimated  grant-date  fair  value  of  restricted  shares  using  the  closing  price  on  the  date  of  the  grant  and  the  grant-date  fair  value  of  stock  options  using  the  Black-
Scholes-Merton  model.  In  order  to  calculate  the  fair  value  of  the  options,  certain  assumptions  are  made  regarding  the  components  of  the  model,  including  risk-free  interest  rate,
volatility, expected dividend yield and expected option life. Changes to the assumptions could cause significant adjustments to the valuation. The Company recognizes compensation
costs ratably over the period of service using the straight-line method. Forfeitures are estimated based on historical and forecasted turnover, which is approximately 5%.

Retirement Benefit Plan

Employees of the Company are eligible to participate in a defined contribution retirement plan, the Joint Corp. 401(k) Retirement Plan (the “401(k) Plan”), under Section 401(k) of
the Internal Revenue Code. Under the 401(k) Plan, employees may contribute their eligible compensation, not to exceed the annual limits set by the IRS. The 401(k) Plan allows the
Company to match participants’ contributions in an amount determined at the sole discretion of the Company. The Company matched participants’ contributions for the years ended
December  31,  2022  and  2021,  up  to  a  maximum  of 4%  of  the  employee’s  eligible  compensation.  Employer  contributions  totaled  $478,277  and  $346,561,  for  the  years  ended
December 31, 2022 and 2021, respectively.

Loss Contingencies

ASC Topic 450 governs the disclosure of loss contingencies and accrual of loss contingencies in respect of litigation and other claims. The Company records an accrual for a potential
loss when it is probable that a loss will occur and the amount of the loss can be reasonably estimated. When the reasonable estimate of the potential loss is within a range of amounts,
the minimum of the range of potential loss is accrued, unless a higher amount within the range is a better estimate than any other amount within the range. Moreover, even if an
accrual is not required, the Company provides additional disclosure related to litigation and other claims when it is reasonably possible (i.e., more than remote) that the outcomes of
such litigation and other claims include potential material adverse impacts on the Company. Legal costs to be incurred in connection with a loss contingency are expensed as such
costs are incurred.

Use of Estimates

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The preparation of the consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported in the
consolidated  financial  statements  and  accompanying  notes. Actual  results  could  differ  from  those  estimates.  Items  subject  to  significant  estimates  and  assumptions  include  loss
contingencies, share-based compensations, useful lives and realizability of long-lived assets, deferred revenue and revenue recognition related to breakage, deferred franchise costs,
calculation of ROU assets and liabilities related to leases, realizability of deferred tax assets, impairment of goodwill, intangible assets, other long-lived assets, and purchase price
allocations and related valuations.

Recently Adopted Accounting Guidance and Accounting Pronouncements Not Yet Adopted

None.

Note 2:    Revenue Disclosures

Company-owned or Managed Clinics

The Company earns revenues from clinics that it owns and operates or manages throughout the United States. Revenues are recognized when services are performed. The Company
offers a variety of membership and wellness packages which feature discounted pricing as compared with its single-visit pricing. Amounts collected in advance for membership and
wellness  packages  are  recorded  as  deferred  revenue  and  recognized  when  the  service  is  performed  in  accordance  with  the  Company’s  breakage  policy,  as  discussed  in  Note  1,
Revenue Recognition.

Franchising Fees, Royalty Fees, Advertising Fund Revenue, and Software Fees

The Company currently franchises its concept across 39 states. The franchise arrangement is documented in the form of a franchise agreement. The franchise arrangement requires
the Company to perform various activities to support the brand that do not directly transfer goods and services to the franchisee, but instead represent a single performance obligation,
which  is  the  transfer  of  the  franchise  license.  The  intellectual  property  subject  to  the  franchise  license  is  symbolic  intellectual  property  as  it  does  not  have  significant  standalone
functionality, and substantially all of the utility is derived from its association with the Company’s past or ongoing activities. The nature of the Company’s promise in granting the
franchise license is to provide the franchisee with access to the brand’s symbolic intellectual property over the term of the license. The services provided by the Company are highly
interrelated with the franchise license and as such are considered to represent a single performance obligation.

The transaction price in a standard franchise arrangement primarily consists of (a) initial franchise fees; (b) continuing franchise fees (royalties); (c) advertising fees; and (d) software
fees. Generally, the revenue accounting standard requires the reporting entity to estimate the amount of variable consideration to which it will be entitled in the transaction price.
However, the revenue accounting standard provides an exception, and it allows a reporting entity to recognize revenue for a sales-based or usage-based royalty promised in exchange
for a license of intellectual property only when (or as) the later of the following events occurs: (i) the subsequent sale or usage occurs, (ii) the performance obligation to which some
or all of the sales-based or usage-based royalty has been allocated has been satisfied (or partially satisfied). In accordance with the revenue accounting standard exception, royalty
and advertising revenue are recognized when the franchisee's sales occur.

The Company recognizes the primary components of the transaction price as follows:

•

•

•

Initial  and  renewal  franchise  fees,  as  well  as  transfer  fees,  are  recognized  as  revenue  ratably  on  a  straight-line  basis  over  the  term  of  the  respective  franchise  agreement
commencing with the execution of the franchise, renewal, or transfer agreement. As these fees are typically received in cash at or near the beginning of the contract term, the
cash received is initially recorded as a contract liability until recognized as revenue over time.

The Company is entitled to royalties and advertising fees based on a percentage of the franchisee's gross sales as defined in the franchise agreement. Royalty and advertising
revenue are recognized when the franchisee's sales occur. Depending on timing within a fiscal period, the recognition of revenue results in either what is considered a contract
asset (unbilled receivable) or, once billed, accounts receivable, on the consolidated balance sheet.

The Company is entitled to a software fee, which is charged monthly. The Company recognizes revenue related to software fees ratably on a straight-line basis over the term of
the franchise agreement.

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In determining the amount and timing of revenue from contracts with customers, the Company exercises significant judgment with respect to collectability of the amount; however,
the timing of recognition does not require significant judgment as it is based on either the franchise term or the reported sales of the franchisee, neither of which requires estimation.
The Company believes its franchising arrangements do not contain a significant financing component.

The Company recognizes advertising fees received under franchise agreements as advertising fund revenue.

Regional Developer Fees

The Company currently utilizes regional developers to assist in the development of the brand across certain geographic territories. The arrangement is documented in the form of a
regional developer agreement. The arrangement between the Company and the regional developer requires the Company to perform various activities to support the brand that do not
directly transfer goods and services to the regional developer, but instead represent a single performance obligation, which is the transfer of the development rights to the defined
geographic  region.  The  intellectual  property  subject  to  the  development  rights  is  symbolic  intellectual  property  as  it  does  not  have  significant  standalone  functionality,  and
substantially all of the utility is derived from its association with the Company’s past or ongoing activities. The nature of the Company’s promise in granting the development rights is
to  provide  the  regional  developer  with  access  to  the  brand’s  symbolic  intellectual  property  over  the  term  of  the  agreement.  The  services  provided  by  the  Company  are  highly
interrelated with the development of the territory and the resulting franchise licenses sold by the regional developer and as such are considered to represent a single performance
obligation.

The transaction price in a standard regional developer arrangement primarily consists of the initial and renewal territory fees. The Company recognizes the regional developer fee as
revenue ratably on a straight-line basis over the term of the respective regional developer agreement commencing with the execution of the regional developer agreement. As these
fees  are  typically  received  in  cash  at  or  near  the  beginning  of  the  term  of  the  regional  developer  agreement,  the  cash  received  is  initially  recorded  as  a  contract  liability  until
recognized as revenue over time.

Disaggregation of Revenue

The Company believes that the captions contained on the consolidated income statements appropriately reflect the disaggregation of its revenue by major type for the years ended
December 31, 2022 and 2021. Other revenues primarily consist of merchant income associated with credit card transactions.

The following table shows the Company's revenues disaggregated according to the timing of transfer of services:

Revenue recognized at a point in time
Revenue recognized over time

Balance at Total Revenue

Rollforward of Contract Liabilities and Contract Costs

December 31,

2022

94,520,246 
7,391,163 
101,911,409 

$
$
$

$
$
$

2021

73,968,060 
6,891,593 
80,859,653 

Changes in the Company's contract liability for deferred franchise and regional development fees during the years ended December 31, 2022 and 2021 were as follows:

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Balance at December 31, 2020
Revenue recognized that was included in the contract liability at the beginning of the year
Net increase during the year ended December 31, 2021
Balance at December 31, 2021
Revenue recognized that was included in the contract liability at the beginning of the year
Net increase during the year ended December 31, 2022

Balance at December 31, 2022

Deferred Revenue

short and long-term

$

$

$

16,504,114 
(3,503,417)
5,650,116 
18,650,813 
(2,909,569)
2,876,019 
18,617,263 

The Company's deferred franchise and development costs represent capitalized sales commissions. Changes during the years ended December 31, 2022 and 2021 were as follows:

Balance at December 31, 2020
Recognized as cost of revenue during the year
Net increase during the year ended December 31, 2021
Balance at December 31, 2021
Recognized as cost of revenue during the year
Net increase during the year ended December 31, 2022

Balance at December 31, 2022

Deferred Franchise
and Development Costs
short and long-term

$

$

$

5,238,307 
(1,099,892)
2,361,592 
6,500,007 
(938,736)
1,200,467 
6,761,738 

The following table illustrates revenues expected to be recognized in the future related to performance obligations that were unsatisfied (or partially unsatisfied) as of December 31,
2022:

Contract liabilities expected to be recognized in
2023
2024
2025
2026
2027
Thereafter

Total

Note 3:    Acquisitions

2022 Acquisitions

Amount

2,955,851 
2,732,210 
2,536,034 
2,434,666 
2,256,867 
5,701,635 
18,617,263 

$

$

On May 19, 2022, the Company entered into an Asset and Franchise Purchase Agreement under which the Company repurchased from the seller four operating franchises in Arizona.
The Company operates the franchises as company-owned

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clinics. The total purchase price for the transaction was $5,761,256, less $70,484 of net deferred revenue, resulting in total purchase consideration of $5,690,772.

On July 5, 2022, the Company entered into an Asset and Franchise Purchase Agreement under which the Company repurchased from the seller one operating franchise in Arizona
(collectively,  including  the  May  19th  purchase,  the  “AZ  Clinics  Purchase”).  The  Company  operates  the  franchise  as  a  company-owned  clinic.  The  total  purchase  price  for  the
transaction was $1,205,667, less $13,241 of net deferred revenue, resulting in total purchase consideration of $1,192,426.

Based on the terms of the purchase agreements, the AZ Clinics Purchase has been treated as a business combination under U.S. GAAP using the acquisition method of accounting,
which requires that assets acquired and liabilities assumed be recorded at the date of acquisition at their respective fair values. Any excess of the purchase price over the estimated
fair values of the net assets acquired is recorded as goodwill.

The allocation of the total purchase price of AZ Clinics Purchase was as follows:

Property and equipment
Operating lease right-of-use asset
Intangible assets
Total assets acquired
Goodwill
Deferred revenue
Operating lease liability - current portion
Operating lease liability - net of current portion
Net purchase consideration

$

$

241,511 
912,937 
3,689,100 
4,843,548 
3,408,205 
(455,317)
(128,516)
(784,722)
6,883,198 

Intangible assets in the table above consist of re-acquired franchise rights of $2,892,100,  amortized  over  estimated  useful  lives  of  approximately four  to eight years  and  customer
relationships  of  $797,000,  amortized  over  estimated  useful  lives  of two  to three years.  The  fair  value  of  re-acquired  franchise  rights  are  estimated  using  the  multi-period  excess
earnings method. The multi-period excess earnings method model estimates revenues and cash flows derived from the primary asset and then deducts portions of the cash flow that
can  be  attributed  to  supporting  assets,  such  as  assembled  workforce  and  working  capital  that  contributed  to  the  generation  of  the  cash  flows.  The  resulting  cash  flow,  which  is
attributable solely to the primary asset acquired, is then discounted at a rate of return commensurate with the risk of the asset to calculate a present value. Customer relationships are
also calculated using the multi-period excess earnings method.

The  valuation  method  involved  the  use  of  significant  estimates  and  assumptions  primarily  related  to  forecasted  revenue  growth  rates,  gross  margin,  contributory  asset  charges,
customer  attrition  rates,  and  market-participant  discount  rates.  These  measures  are  based  on  significant  Level  3  inputs  not  observable  in  the  market.  Key  assumptions  developed
based on the Company’s historical experience, future projections and comparable market data include future cash flows, long-term growth rates, attrition rates and discount rates

Goodwill  represents  the  excess  of  the  purchase  consideration  over  the  fair  value  of  the  underlying  acquired  net  tangible  and  intangible  assets.  The  factors  that  contributed  to  the
recognition  of  goodwill  included  synergies  and  benefits  expected  to  be  gained  from  leveraging  the  Company’s  existing  operations  and  infrastructures,  as  well  as  the  expected
associated revenue and cash flow projections. Goodwill has been allocated to the Company’s Corporate Clinics segment based on such expected benefits. Goodwill related to the
acquisition is expected to be deductible for income tax purposes over 15 years. The Company completed the purchase price allocation during the fourth quarter of 2022.

On July 29, 2022, the Company entered into Asset and Franchise Purchase Agreements under which the Company repurchased from the sellers three operating franchises in North
Carolina.  The  Company  operates  the  franchises  as  company-managed  clinics.  The  total  purchase  price  for  the  transactions  was  $1,317,312, less $31,647  of  net  deferred  revenue,
resulting in total purchase consideration of $1,285,665.

On October 13, 2022, the Company entered into an Asset and Franchise Purchase Agreement under which the Company repurchased from the seller an operating franchise in North
Carolina. The Company operates the franchise as a company-

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managed clinic. The total purchase price for the transaction was $761,384, less $5,108 of net deferred revenue, resulting in total purchase consideration of $756,276.

On October 24, 2022, the Company entered into an Asset and Franchise Purchase Agreement under which the Company repurchased from the seller an operating franchise in North
Carolina (collectively, including the July 29th and October 13th purchases, the "NC Clinics Purchase"). The Company operates the franchise as a company-managed clinic. The total
purchase price for the transaction was $1,391,112, less $9,262 of net deferred revenue, resulting in total purchase consideration of $1,381,850.

On December 23, 2022, the Company entered into Asset and Franchise Purchase Agreements under which the Company repurchased from the sellers six operating franchises and one
undeveloped clinic in California (the “CA Clinics Purchase”). The Company operates the franchises as company-managed clinics. The total purchase price for the transactions was
$1,965,755, less $70,628 of net deferred revenue, resulting in total purchase consideration of $1,895,127.

Based on the terms of the purchase agreement, the NC and CA Clinics Purchases have been treated as asset purchases under U.S. GAAP as there were no outputs or processes to
generate outputs acquired as part of these transactions. Under an asset purchase, assets are recognized based on their cost to the acquiring entity. Cost is allocated to the individual
assets acquired or liabilities assumed based on their relative fair values and does not give rise to goodwill.

The allocation of the total purchase price of NC Clinics Purchase was as follows:

Property and equipment
Operating lease right-of-use asset
Intangible assets
Total assets acquired
Deferred revenue
Operating lease liability - current portion
Operating lease liability - net of current portion
Net purchase consideration

$

$

198,236 
521,222 
3,544,456 
4,263,914 
(326,332)
(146,255)
(367,536)
3,423,791 

Intangible assets in the table above consist of reacquired franchise rights of $2,042,658  amortized  over  their  estimated  useful  lives  of two  to nine years,  customer  relationships  of
$909,828 amortized over an estimated useful life of two to three years, and assembled workforce of $591,970 amortized over an estimated useful life of two years.

The allocation of the total purchase price of CA Clinics Purchase was as follows:

Property and equipment
Tenant improvement allowance
Operating lease right-of-use asset
Intangible assets
Total assets acquired
Deferred revenue
Operating lease liability - current portion
Operating lease liability - net of current portion
Net purchase consideration

$

$

677,518 
55,790 
1,520,353 
1,480,359 
3,734,020 
(215,555)
(200,877)
(1,422,461)
1,895,127 

Intangible  assets  in  the  table  above  primarily  consist  of  reacquired  franchise  rights  of  $1,151,272  amortized  over  their  estimated  useful  lives  of six  to seven  years,  customer
relationships of $20,531 amortized over an estimated useful life of two years, and assembled workforce of $308,556 amortized over an estimated useful life of two years.

Pro Forma Results of Operations (Unaudited)

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The following table summarizes selected unaudited pro forma consolidated income statements for the years ended December 31, 2022 and 2021 for all 2022 acquisitions, as if the AZ
Clinics Purchase (which has been accounted for as a business combination) and the NC and CA Clinics Purchases (which have been accounted for as asset purchases) in 2022 had
been completed on January 1, 2021.

Revenues, net
Net income

Year Ended December 31,

2022

2021

$

107,681,146 
721,860

$

88,129,230 
5,434,738

The pro forma financial information is presented for informational purposes only and is not indicative of the results of operations that would have been achieved if the purchases had
taken place on January 1, 2021 or of results that may occur in the future. For 2022, this information includes actual data recorded in the Company’s consolidated financial statements
for the period subsequent to the date of the acquisition.

The Company’s consolidated income statements for the year ended December 31, 2022 include net revenue and net income, excluding corporate clinics segment overhead costs, of
the acquired clinics in Arizona, North Carolina, and California as follows:

Revenues, net
Net income

2021 Acquisitions

Year Ended December

31,

2022

$

3,351,521 
947,551

On April 1, 2021, the Company entered into an Asset and Franchise Purchase Agreement under which the Company repurchased from the seller two operating franchises in Phoenix,
Arizona (the “2021 AZ Clinics Purchase”). The Company operates the franchises as company-owned clinics. The total purchase price for the transaction was $1,925,000, less $29,417
of net deferred revenue, resulting in total purchase consideration of $1,895,583. Based on the terms of the purchase agreement, the 2021 AZ Clinics Purchase has been treated as a
business combination under U.S. GAAP using the acquisition method of accounting.

The allocation of the purchase price was as follows:

Property and equipment
Operating lease right-of-use asset
Intangible assets
Total assets acquired
Goodwill
Deferred revenue
Operating lease liability - current portion
Operating lease liability - net of current portion
Net purchase consideration

$

$

4,928 
651,197 
1,579,500 
2,235,625 
459,599 
(123,976)
(49,303)
(626,362)
1,895,583 

Intangible assets in the table above consist of re-acquired franchise rights of $1,376,400 amortized over an estimated useful life of eight to nine years and customer relationships of
$203,100 amortized over an estimated useful life of three years.

On April 1, 2021, the Company entered into an Asset and Franchise Purchase Agreement under which the Company repurchased from the seller six operating franchises in North
Carolina.  The  Company  operates  the  franchises  as  company-managed  clinics.  The  total  purchase  price  for  the  transaction  was  $2,568,028,  less  $58,441  of  net  deferred  revenue,
resulting in total purchase consideration of $2,509,587.

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On November 1, 2021, the Company entered into an Asset and Franchise Purchase Agreement under which the Company repurchased from the seller four  operating  franchises  in
North Carolina (collectively, including the April 1 2021 purchase, the “2021 NC Clinics Purchase”). The Company operates the franchises as company-managed clinics. The total
purchase price for the transaction was $1,272,107, less $46,681 of net deferred revenue, resulting in total purchase consideration of $1,225,426.

Based  on  the  terms  of  the  purchase  agreement,  the  2021  NC  Clinics  Purchase  has  been  treated  as  an  asset  purchase  under  U.S.  GAAP  as  there  were  no  outputs  or  processes  to
generate outputs acquired as part of this transaction.

The allocation of the purchase price for the six North Carolina clinics on April 1, 2021 was as follows:

Property and equipment
Operating lease right-of-use asset
Intangible assets
Total assets acquired
Deferred revenue
Operating lease liability - current portion
Operating lease liability - net of current portion
Net purchase consideration

$

$

524,046 
865,813 
2,187,472 
3,577,331 
(244,998)
(185,181)
(637,565)
2,509,587 

Intangible assets in the table above consist of reacquired franchise rights of $1,195,327 amortized over an estimated useful life of three  to four years and customer relationships of
$992,145 amortized over an estimated useful life of three years.

The allocation of the purchase price for the four North Carolina clinics on November 1, 2021 was as follows:

Property and equipment
Operating lease right-of-use asset
Intangible assets
Total assets acquired
Deferred revenue
Operating lease liability - current portion
Operating lease liability - net of current portion
Net purchase consideration

$

$

252,631 
1,341,482 
1,092,341 
2,686,454 
(144,383)
(135,784)
(1,180,861)
1,225,426 

Intangible  assets  in  the  table  above  primarily  consist  of  reacquired  franchise  rights  of  $977,244  amortized  over  an  estimated  useful  life  of four  to nine  years  and  customer
relationships of $55,786 amortized over an estimated useful life of two years.

In 2022 and 2021, acquisition-related costs were not significant. These costs are included in general and administrative expenses on the consolidated income statements.

Note 4:    Property and Equipment

Property and equipment consist of the following:

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Office and computer equipment
Leasehold improvements
Internally developed software
Finance lease assets

Accumulated depreciation and amortization

Construction in progress

Property and Equipment, net

December 31,

2022

5,207,833 
17,842,901 
5,843,758 
151,396 
29,045,888 
(12,675,085)
16,370,803 
1,104,349 
17,475,152 

$

$

2021

3,704,425 
13,457,765 
5,044,339 
267,252 
22,473,780 
(9,184,932)
13,288,847 
1,100,099 
14,388,946 

$

$

Depreciation expense was $4,092,669 and $2,329,697 for the years ended December 31, 2022 and 2021, respectively.

Amortization expense related to finance lease assets was $55,572 and $85,300 for the years ended December 31, 2022 and 2021, respectively.

Construction in progress at December 31, 2022 principally related to development and construction costs for the Company-owned or managed clinics. Construction in progress at
December 31, 2021 principally relate to development costs for software used by clinics for operations and by the Company for the management of operations.

Note 5:    Fair Value Consideration

The Company’s financial instruments include cash, restricted cash, accounts receivable, notes receivable, accounts payable, accrued expenses and debt under the Credit Agreement.
The carrying amounts of its financial instruments, excluding the debt under the Credit Agreement, approximate their fair value due to their short maturities. The carrying value of the
Company’s  debt  under  the  Credit Agreement  approximates  fair  value  due  to  its  interest  rate  being  calculated  from  observable  quoted  prices  for  similar  instruments,  which  is
considered a Level 2 fair value measurement.

Authoritative guidance defines fair value as the price that would be received to sell an asset or paid to transfer a liability (an
exit price) in an orderly transaction between market participants at the measurement date. The guidance establishes a hierarchy for inputs used in measuring fair value that maximizes
the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available. Observable inputs are inputs that
market participants would use in pricing the asset or liability, developed based on market data obtained from sources independent of the Company. Unobservable inputs are inputs
that reflect the Company’s assumptions of what market participants would use in pricing the asset or liability developed based on the best information available in the circumstances.
The hierarchy is broken down into three levels based on reliability of the inputs as follows:

Level 1:     Observable inputs such as quoted prices in active markets;

Level 2:     Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and

Level 3:     Unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own assumptions.

As of December 31, 2022 and 2021, the Company did not have any financial instruments that were measured on a recurring basis as Level 1, 2 or 3.

The Company’s non-financial assets, which primarily consist of goodwill, intangible assets, property, plant and equipment,
and operating lease right-of-use assets, are not required to be measured at fair value on a recurring basis, and instead are reported at their carrying amount. However, on a periodic
basis whenever events  or  changes  in  circumstances  indicate  that  their  carrying  amount  may  not  be  fully  recoverable  (and  at  least  annually  for  goodwill),  non-financial  assets  are
assessed for impairment. If the fair value is determined to be lower than the carrying amount, an impairment charge is recorded to write down the asset to its fair value, which is
considered Level 3 within the fair value hierarchy.

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During the years ended December 31, 2022 and 2021, certain operating lease right-of-use assets related to closed clinics with a total carrying amount of $0.2 million and $0.5 million,
respectively, were written down to their respective fair value of zero and $0.4 million. Fair value of the Company's operating lease right-of-use assets was determined based on the
discounted cash flows of the estimated market rents. As a result, the Company recorded a noncash impairment loss of approximately $0.2 million and $0.1 million during the years
ended December 31, 2022 and 2021, respectively.

Note 6:    Intangible Assets and Goodwill

On March 18, 2022, the Company entered into an agreement under which the Company repurchased the right to develop franchises in various counties in New Jersey. The total
consideration for the transaction was $0.3 million. The Company carried a deferred revenue balance associated with this transaction of $0.1 million, representing the unrecognized fee
collected  upon  the  execution  of  the  regional  developer  agreement.  The  Company  accounted  for  the  termination  of  development  rights  associated  with  unsold  or  undeveloped
franchises  as  a  cancellation,  and  the  associated  deferred  revenue  was  netted  against  the  aggregate  purchase  price.  The  Company  recognized  the  net  amount  of  $0.2  million  as
reacquired development rights on March 18, 2022, which is amortized over the remaining original contract period of approximately 5.5 years.

On April  1,  2022,  the  Company  entered  into  an  agreement  under  which  the  Company  repurchased  the  right  to  develop  franchises  in  various  counties  in  California.  The  total
consideration for the transaction was $2.4 million. The Company carried a deferred revenue balance associated with this transaction of $0.4 million, representing the unrecognized fee
collected  upon  the  execution  of  the  regional  developer  agreement.  The  Company  accounted  for  the  termination  of  development  rights  associated  with  unsold  or  undeveloped
franchises  as  a  cancellation,  and  the  associated  deferred  revenue  was  netted  against  the  aggregate  purchase  price.  The  Company  recognized  the  net  amount  of  $2.0  million  as
reacquired development rights on April 1, 2022, which is amortized over the remaining original contract period of approximately 5.3 years.

On October 12, 2022, the Company entered into an agreement under which the Company repurchased the right to develop franchises in various counties in Philadelphia. The total
consideration for the transaction was $0.2 million. The Company carried a deferred revenue balance associated with this transaction of $0.2 million, representing the unrecognized fee
collected  upon  the  execution  of  the  regional  developer  agreement.  The  Company  accounted  for  the  termination  of  development  rights  associated  with  unsold  or  undeveloped
franchises as a cancellation, and the associated deferred revenue was netted against the aggregate purchase price. The Company recognized the net amount of $48,882 as reacquired
development rights on October 12, 2022, which is amortized over the remaining original contract period of approximately 4.2 years.

During 2022, the Company recognized $6.1 million, $1.7 million, and $0.9  million  of  reacquired  franchise  rights,  customer  relationships,  and  assembled  workforce,  respectively,
from the acquisitions (reference Note 3). Intangible assets consisted of the following:

Intangible assets subject to amortization:
Reacquired franchise rights
Customer relationships
Reacquired development rights
Assembled workforce

Gross Carrying
Amount

December 31, 2022
Accumulated
Amortization

Net Carrying
Value

$

$

12,881,895  $
4,330,365 
6,652,186 
959,837 
24,824,283  $

4,755,286  $
2,352,500 
4,712,953 
136,015 
11,956,754  $

8,126,609 
1,977,865 
1,939,233 
823,822 
12,867,529 

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Intangible assets subject to amortization:
Reacquired franchise rights
Customer relationships
Reacquired development rights
Assembled workforce

Gross Carrying
Amount

December 31, 2021
Accumulated
Amortization

Net Carrying
Value

$

$

6,795,865  $
2,603,006 
4,406,221 
59,311 
13,864,403  $

3,153,037  $
1,587,443 
3,715,594 
4,939 
8,461,013  $

3,642,828 
1,015,563 
690,627 
54,372 
5,403,390 

The following is the weighted average amortization period for the Company's intangible assets:

Reacquired franchise rights
Customer relationships
Reacquired development rights
Assembled workforce
     All intangible assets

Amortization (Years)
5.8
2.6
4.0
2.0
4.6

Amortization expense related to the Company’s intangible assets was $3,495,739 and $3,673,950 for the years ended December 31, 2022 and 2021, respectively.

Estimated amortization expense for 2023 and subsequent years is as follows:
2023
2024
2025
2026
2027
Thereafter

Total

$

$

4,080,779 
3,006,408 
1,970,149 
1,653,049 
888,625 
1,268,519 
12,867,529 

The changes in the carrying amount of goodwill were as follows:

Balance as of December 31, 2021
Goodwill, gross
Accumulated impairment losses
Goodwill, net
2022 acquisition
Balance as of December 31, 2022
Goodwill, gross
Accumulated impairment losses

Goodwill, net

Corporate Clinic Segment

5,140,197 
(54,994)
5,085,203 
3,408,204 

8,548,401
(54,994)
8,493,407 

$

$

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Note 7:    Debt

Credit Agreement

On February 28, 2020, the Company entered into a Credit Agreement (the “Credit Agreement”), with JPMorgan Chase Bank, N.A., individually, and as Administrative Agent and
Issuing Bank (“JPMorgan Chase” or the “Lender”). The Credit Agreement provided for senior secured credit facilities (the "Credit Facilities") in the amount of $7,500,000, including
a $2,000,000  revolver  (the  "Revolver")  and  $5,500,000  development  line  of  credit  (the  "Line  of  Credit").  The  Revolver  included  amounts  available  for  letters  of  credit  of  up  to
$1,000,000 and an uncommitted additional amount of $2,500,000. All outstanding principal and interest on the Revolver were due on February 28, 2022.

On February 28, 2022, the Company entered into an amendment to its Credit Facilities (as amended, the “2022 Credit Facility”) with the Lender. Under the 2022 Credit Facility, the
Revolver  increased  to  $20,000,000  (from  $2,000,000),  the  portion  of  the  Revolver  available  for  letters  of  credit  increased  to  $5,000,000  (from  $1,000,000),  the  uncommitted
additional amount increased to $30,000,000 (from $2,500,000) and the developmental line of credit of $5,500,000 was terminated. The Revolver will be used for working capital
needs, general corporate purposes and for acquisitions, development and capital improvement uses. At the option of the Company, borrowings under the 2022 Credit Facility bear
interest at: (i) the adjusted Secured Overnight Financing Rate ("SOFR"), which is the daily simple SOFR, plus 0.10%,  plus 1.75%, payable on the last day of the selected interest
period of one, three or six months, and on the three-month anniversary of the beginning of any six-month interest period, if applicable; or (ii) an Alternative Base Rate (ABR), plus
1.00%, payable monthly. The ABR is the greatest of: (A) the prime rate (as published by the Wall Street Journal), (B) the Federal Reserve Bank of New York rate, plus 0.5%, and
(C) the adjusted one-month term SOFR rate. Amounts outstanding under the Revolver on February 28, 2022 continued to bear interest at the rate selected under the Credit Facilities
prior to the amendment until the last day of the interest period in effect, at which time, if not repaid, the amounts outstanding under the Revolver will bear interest at the 2022 Credit
Facility rate. As a result of this refinance, $2,000,000 of current maturity of long-term debt has been reclassified to long-term as of December 31, 2021. The 2022 Credit Facility will
terminate and all principal and interest will become due and payable on the fifth anniversary of the amendment (February 28, 2027).

The Credit Facilities contain customary events of default, including but not limited to nonpayment; material inaccuracy of
representations  and  warranties;  violations  of  covenants;  certain  bankruptcies  and  liquidations;  cross-default  to  material  indebtedness;  certain  material  judgments;  and  certain
fundamental  changes  such  as  a  merger  or  sale  of  substantially  all  assets  (as  further  defined  in  the  Credit  Facilities).  The  Credit  Facilities  require  the  Company  to  comply  with
customary affirmative, negative and financial covenants, including minimum interest coverage and maximum net leverage. A breach of any of these operating or financial covenants
would result in a default under the Credit Facilities. If an event of default occurs and is continuing, the lenders could elect to declare all amounts then outstanding, together with
accrued  interest,  to  be  immediately  due  and  payable.  The  Credit  Facilities  are  collateralized  by  substantially  all  of  the  Company’s  assets,  including  the  assets  in  the  Company’s
company-owned or managed clinics. The Company intends to use the Revolver for general working capital needs and for acquiring and developing new chiropractic clinics. The
interest rate on funds borrowed under the Revolver as of December 31, 2022 was 6.43%. As of December 31, 2022, the Company was in compliance with all applicable financial and
non-financial covenants under the Credit Agreement, and $2,000,000 remains outstanding as of December 31, 2022.

In connection with the issuance of the Credit Facilities and the 2022 Credit Facility, the Company incurred debt issuance costs of $52,648 and $76,415, respectively. Interest expense
and amortization expense related to debt issuance costs are being amortized to “Other expense, net” and was $129,118 and $60,178 for the years ended December 31, 2022 and 2021,
respectively.

Paycheck Protection Program Loan

On April 10, 2020, the Company received a loan in the amount of approximately $2.7 million from JPMorgan Chase Bank,
N.A. (the “Loan”), pursuant to the Paycheck Protection Program (the “PPP”) administered by the United States Small Business Administration. The PPP is part of the Coronavirus
Aid, Relief, and Economic Security Act, which provides for forgiveness of up to the full principal amount and accrued interest of qualifying loans guaranteed under the PPP. The
Loan was granted pursuant to a Note dated April 9, 2020 issued by the Company. The Note had a maturity date of April 11, 2022 and bore interest at a rate of  0.98% per annum. On
March 4, 2021, the Company elected to repay the full principal and accrued interest on the PPP Loan of approximately $2.7 million without prepayment penalty, in accordance with
the terms of the PPP loan.

Note 8:     Stock-Based Compensation

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The Company grants stock-based awards under its 2014 Incentive Stock Plan (the “2014 Plan”). The shares issued as a result of stock-based compensation transactions generally
have been funded with the issuance of new shares of the Company’s common stock.

The Company may grant the following types of incentive awards under the 2014 Plan: (i) non-qualified stock options; (ii) incentive stock options; (iii) stock appreciation rights; (iv)
restricted stock; and (v) restricted stock units. Each award granted under the 2014 Plan is subject to an award agreement that incorporates, as applicable, the exercise price, the term of
the award, the periods of restriction, the number of shares to which the award pertains, and such other terms and conditions as the plan committee determines. Awards granted under
the 2014 Plan are classified as equity awards, which are recorded in stockholders’ equity in the Company’s consolidated balance sheets. Through December 31, 2022, the Company
has granted under the 2014 Plan (i) non-qualified stock options; (ii) incentive stock options; and (iii) restricted stock. There were no stock appreciation rights and restricted stock
units granted under the 2014 Plan as of December 31, 2022.

Stock Options

The Company’s closing price on the date of grant is the basis of fair value of its common stock used in determining the value of share-based awards. To the extent the value of the
Company’s  share-based  awards  involves  a  measure  of  volatility,  the  Company  uses  available  historical  volatility  of  the  Company’s  common  stock  over  a  period  of  time
corresponding to the expected stock option term. The Company uses the simplified method to calculate the expected term of stock option grants to employees as the Company does
not have sufficient historical exercise data to provide a reasonable basis upon which to estimate the expected term of stock options granted to employees. Accordingly, the expected
life  of  the  options  granted  is  based  on  the  average  of  the  vesting  term,  which  is  generally four years  and  the  contractual  term,  which  is  generally ten years.  The  Company  will
continue  to  evaluate  the  appropriateness  of  utilizing  such  method.  The  risk-free  interest  rate  is  based  on  United  States  Treasury  yields  in  effect  at  the  date  of  grant  for  periods
corresponding to the expected stock option term. Forfeitures are estimated based on historical and forecasted turnover, which is approximately 5%.

The  Company  did  not  grant  options  during  the  year  ended  December  31,  2022. The Company has computed the fair value of all options granted using the Black-Scholes-Merton
model during the year ended December 31, 2021, using the following assumptions:

Expected volatility
Expected dividends
Expected term (years)
Risk-free rate

The information below summarizes the stock options activity:

Year Ended December 31,
2021
57%
None
7
0.97% to 1.27%

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Table of Contents

Outstanding at December 31, 2020
Granted at market price
Exercised
Cancelled
Outstanding at December 31, 2021
Granted at market price
Exercised
Expired
Cancelled

Outstanding at December 31, 2022

Exercisable at December 31, 2022

Vested and expected to vest at December 31, 2022

Number of
Shares

Weighted

Average
Exercise
Price

Weighted

Average
Remaining
Contractual Life

Aggregate Intrinsic

Value

835,601 
48,192 
(260,044)
(28,660)
595,089 
— 
(43,380)
(2,795)
(16,991)
531,923 

454,315 

528,981 

$

$

$

$

$

6.65 
47.01 
5.84 
18.17 
9.72 

8.86 
28.45 
24.96 
9.20 

6.43 

9.07 

6.6

5.9

4.7

4.3

4.7

$

$

$

$

$

$

$

16,153,117 

15,244,054 

33,336,794 

657,058 

3,797,904 

3,772,164 

3,797,670 

The weighted-average grant-date fair value of the Company’s stock options granted during 2021 was $26.40.

The aggregate fair value of the Company’s stock options vested during 2022 and 2021 was $631,512 and $481,404, respectively.

The Company recognizes compensation costs ratably over the period of service using the straight-line method. Forfeitures are estimated based on historical and forecasted turnover,
which is approximately 5%. For the years ended December 31, 2022 and 2021, stock-based compensation expense for stock options was $515,279 and $625,291, respectively.

Unrecognized stock-based compensation expense for stock options as of December 31, 2022 was $712,933, which is expected to be recognized ratably over the next 1.9 years.

Restricted Stock

Restricted stock awards granted to employees generally vest in four equal annual installments. Restricted stock awards granted to non-employee directors vest on the earlier of (i) one
year from the grant date and (ii) the date of the next annual meeting of the shareholders of the Company occurring after the date of grant.

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The information below summaries the restricted stock activity:

Restricted Stock Awards
Non-vested at December 31, 2020
Granted
Vested
Cancelled
Non-vested at December 31, 2021
Granted
Vested
Cancelled

Non-vested at December 31, 2022

Shares

Weighted Average Grant-

Date Fair Value per Award

45,595 
10,010 
(26,143)
(1,742)
27,720 
68,125 
(17,240)
(8,293)
70,312 

$

$

13.13 
58.25 
13.61 
20.63 
28.51 
29.47 
29.13 
30.51 
29.05 

For  the  years  ended  December  31,  2022  and  2021,  stock-based  compensation  expense  for  restricted  stock  was  $758,710  and  $430,724,  respectively.  Unrecognized  stock-based
compensation expense for restricted stock awards as of December 31, 2022 was $1,492,530 to be recognized ratably over 2.8 years.

Tax Benefits

Net income for 2022 and 2021 included pre-tax expense related to stock-based compensation of $1.3 million and $1.1 million, respectively.  The company recognized income tax
benefits of $0.1 million and $3.3 million from the exercises of stock options and restricted stock awards for 2022 and 2021, respectively.

Note 9:    Income Taxes

Income tax expense (benefit) reported in the consolidated income statements is comprised of the following:

Current expense (benefit):
Federal
State, net of state tax credits
Total current expense (benefit)
Deferred expense (benefit):
Federal
State
Total deferred expense (benefit)

Total income tax expense (benefit)

December 31,

2022

2021

$

$

—  $

19,589 
19,589 

610,210 
136,711 
746,921 
766,510  $

— 
(46,031)
(46,031)

(969,628)
(277,570)
(1,247,198)
(1,293,229)

The following are the components of the Company’s deferred tax assets (liabilities) for federal and state income taxes:

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Deferred income tax assets:
Accrued expenses
Deferred revenue
Lease liability
Goodwill - component 2
Nonqualified stock options
Net operating loss carryforwards
Tax credits
Intangibles
Total deferred income tax assets
Deferred income tax liabilities:
Lease right-of-use asset
Deferred franchise costs
Goodwill - component 1
Asset basis difference related to property and equipment
Restricted stock compensation
Total deferred income tax liabilities
Valuation allowance

Net deferred tax asset

December 31,

2022

2021

$

109,437  $

5,338,821 
6,582,122 
72,033 
339,076 
3,400,019 
35,850 
2,595,312 
18,472,670 

(5,694,797)
(100,558)
(537,421)
(2,545,455)
(145,956)
(9,024,187)
(1,006,770)
8,441,713  $

$

938,916 
4,546,130 
5,839,233 
53,946 
255,921 
4,210,605 
35,850 
1,719,484 
17,600,085 

(5,022,052)
(122,431)
(405,964)
(1,902,389)
(98,958)
(7,551,794)
(859,657)
9,188,634 

The Joint Corp., without its consolidated VIEs, has federal net operating loss carryforwards of $14.8 million and $17.1 million as of December 31, 2022 and 2021, respectively. $8.7
million of the federal net operating loss is subject to a 20-year carryforward, with a portion beginning to expire in 2036. $6.1 million of the federal net operating loss has an indefinite
carryforward period.

The Joint Corp., without its consolidated VIEs, has various state net operating loss carryforwards. The determination of the state net operating loss carryforwards is dependent upon
apportionment percentages and state laws that can change from year to year and impact the amount of such carryforwards. If such net operating loss carryforwards are not utilized,
they will begin to expire in 2025.

The Joint Corp. has research and development credits of $14,229 that will begin to expire in 2031 and $21,621 California AMT credits that do not expire.

The VIEs have net operating loss carryforwards of $30.3 million and $29.4 million as of December 31, 2022 and 2021, respectively. $17.3 million of the federal net operating loss is
subject to a 20-year carryforward, with a portion beginning to expire in 2036. $12.9 million of the federal net operating loss has an indefinite carryforward period. The VIEs have
various state net operating loss carryforwards. The determination of the state net operating loss carryforwards is dependent upon apportionment percentages and state laws that can
change from year to year and impact the amount of such carryforwards. If such net operating loss carryforwards are not utilized, they will begin to expire in 2036. These federal and
state  net  operating  loss  carryforwards  are  reserved  with  a  full  valuation  allowance  because,  based  on  the  available  evidence  and  due  to  the  structures  of  the  management  service
agreements, the Company believes it is more likely than not that the Company would not be able to utilize those deferred tax assets in the future. Since the VIEs are separate legal
entities and do not file consolidated tax returns with The Joint Corp, the net operating losses from the VIEs cannot offset income from The Joint Corp or vice versa.

The following is a reconciliation of the statutory federal income tax rate applied to pre-tax accounting net income, compared to the income tax benefit in the consolidated income
statements:

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Table of Contents

Expected federal tax expense (benefit)
State tax provision (benefit), net of federal benefit
Change in valuation allowance
Other permanent differences
Stock compensation
Change in tax rate
Other adjustments

Expense (Benefit)

For the Years Ended December 31,

2022

2021

Amount

Percent

Amount

Percent

$

$

408,190 
160,187 
147,113 
199,927 
(91,454)
(85,536)
28,083 
766,510 

21.0  % $
8.2  %
7.6  %
10.3  %
(4.7) %
(4.4) %
1.4  %
39.4  % $

1,109,334 
(382,181)
174,008 
311,360 
(2,519,083)
— 
13,333 
(1,293,229)

21.0 %
(7.2)%
3.3 %
5.9 %
(47.7)%
— %
0.3 %
(24.4)%

Changes in the Company’s income tax expense (benefit) relate primarily to state taxes and stock-based compensation, as well as changes in pre-tax income during the year ended
December 31, 2022, as compared to the year ended December 31, 2021. For the years ended December 31, 2022 and December 31, 2021, effective tax rates were 39.4% and (24.4)%,
respectively. The difference between the statutory federal income tax rate and the Company’s effective tax rate was primarily due to state taxes, stock-based compensation, and other
permanent differences.

For the years ended December 31, 2022 and December 31, 2021, the Company had no uncertain tax positions or interest and penalties related to uncertain tax positions. Interest and
penalties associated with tax positions are recorded in the period assessed as general and administrative expenses, if any.

With exceptions due to the generation and utilization of net operating losses or credits, as of December 31, 2022, the Company is no longer subject to federal and state examinations
by taxing authorities for tax years before 2019 and 2018, respectively.

Note 10:     Commitments and Contingencies

Leases

The table below summarizes the components of lease expense and income statement location for the years ended December 31, 2022 and December 31, 2021:

Finance lease costs:
Amortization of assets
Interest on lease liabilities
Total finance lease costs
Operating lease costs

Total lease costs

Line Item in the Company’s Consolidated Income Statements

2022

2021

Years Ended December 31,

Depreciation and amortization
Other expense, net

General and administrative expenses

$

$
$
$

55,572  $
4,516 
60,088  $
5,647,185  $
5,707,273  $

85,300 
9,012 
94,312 
4,590,571 
4,684,883 

Supplemental information and balance sheet location related to leases for the years ended December 31, 2022 and December 31, 2021 was as follows:

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Table of Contents

Operating Leases:
Operating lease right-of -use asset
Operating lease liability, current portion
Operating lease liability, net of current portion

Total operating lease liability
Finance Leases:
Property and equipment, at cost
Less accumulated amortization

Property and equipment, net

Finance lease liability, current portion
Finance lease liability, net of current portion

Total finance lease liabilities

Weighted average remaining lease term (in years):
Operating leases
Finance lease

Weighted average discount rate:
Operating leases
Finance leases

$

$

$

$

$

$

$

Years Ended December 31,
2021
2022

20,587,199 

5,295,830 
18,672,719 
23,968,549 

151,396 
(87,652)
63,744 

24,433 
63,507 
87,940 

$

$

$

$

$

$

$

5.4
3.4

4.8 %
4.3 %

18,425,914 

4,613,843 
16,872,093 
21,485,936 

267,252 
(147,937)
119,315 

49,855 
87,939 
137,794 

5.4
3.6

4.6 %
4.8 %

Supplemental cash flow information related to leases for the years ended December 31, 2022 and December 31, 2021 were as follows:

Cash paid for amounts included in measurement of liabilities:
Operating cash flows from operating leases
Operating cash flows from finance leases
Financing cash flows from finance leases

Non-cash transactions: ROU assets obtained in exchange for lease liabilities
Operating lease
Finance lease

Maturities of lease liabilities as of December 31, 2022 were as follows:

73

Years Ended December 31,
2021
2022

$

5,931,114  $
4,516 
49,855 

4,484,737 
9,012 
80,322 

7,222,822 
— 

10,007,188 
15,140 

Table of Contents

2023
2024
2025
2026
2027
Thereafter
Total lease payments
Less: Imputed interest
Total lease obligations
Less: Current obligations

Long-term lease obligation

Operating Leases
6,280,108 
$
5,689,672 
5,084,585 
3,264,579 
2,268,960 
4,561,694 
27,149,598 
(3,181,049)
23,968,549 
(5,295,830)
18,672,719 

$

$

$

Finance Lease

27,600 
27,600 
27,600 
11,500 
— 
— 
94,300 
(6,360)
87,940 
(24,433)
63,507 

The Company entered into various operating leases for its new corporate clinics’ spaces that had not yet commenced as of the year ended December 31, 2022. These leases are
expected to result in additional ROU asset and liability of approximately $1.5 million. These leases are expected to commence during the first and second quarter of 2023, with lease
terms of five to ten years.

Guarantee in Connection with the Sale of the Divested Business

In connection with the sale of a company-managed clinic in 2022, the Company guaranteed one future operating lease commitment assumed by the buyers. The Company is obligated
to perform under the guarantee if the buyers fail to perform under the lease agreement at any time during the remainder of the lease agreement, which expires on May 31, 2027. At
the date of sale, the undiscounted maximum potential future payments totaled $247,296. As of the year ended December 31, 2022, the undiscounted remaining lease payments under
the agreement totaled $234,696. The Company had not recorded a liability with respect to the guarantee obligation as of December 31, 2022, as the Company concluded that payment
under the lease guarantee was not probable.

Litigation

In the normal course of business, the Company is party to litigation and claims from time to time. The Company maintains insurance to cover certain litigation and claims.

Note 11: Segment Reporting

An operating segment is defined as a component of an enterprise for which discrete financial information is available and is reviewed regularly by the Chief Operating Decision
Maker (“CODM”) to evaluate performance and make operating decisions. The Company has identified its CODM as the Chief Executive Officer.

The  Company  has two  operating  business  segments.  The  Corporate  Clinics  segment  is  comprised  of  the  operating  activities  of  the  company-owned  or  managed  clinics. As  of
December 31, 2022, the Company operated or managed 126 clinics under this segment. The Franchise Operations segment is comprised of the operating activities of the franchise
business unit. As of December 31, 2022, the franchise system consisted of 712 clinics in operation. Corporate is a non-operating segment that develops and implements strategic
initiatives and supports the Company’s two operating business segments by centralizing key administrative functions such as finance and treasury, information technology, insurance
and risk management, legal and human resources. Corporate also provides the necessary administrative functions to support the Company as a publicly-traded company. A portion of
the expenses incurred by Corporate are allocated to the operating segments.

The tables below present financial information for the Company’s two operating business segments.

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Table of Contents

Revenues:

Corporate clinics
Franchise operations

Total revenues

Depreciation and amortization:

Corporate clinics
Franchise operations
Corporate administration

Total depreciation and amortization

Segment operating income:

Corporate clinics
Franchise operations
Unallocated corporate

Total segment operating income

Reconciliation of total segment operating income to consolidated earnings before income taxes:

Total segment operating income
Other (expense), net

Income before income tax expense (benefit)

Segment assets:
Corporate clinics
Franchise operations
Total segment assets

Unallocated cash and cash equivalents and restricted cash
Unallocated property and equipment
Other unallocated assets

Total assets

Year Ended December 31,

2022

2021

59,422,294 
42,489,115 
101,911,409 

6,554,852 
744,172 
344,956 
7,643,980 

(887,101)
19,586,367 
(16,622,405)
2,076,861 

2,076,861 
(133,101)
1,943,760 

$

$

$

$

$

$

$

$

44,348,234 
36,511,419 
80,859,653 

5,446,663 
334,945 
307,339 
6,088,947 

4,432,872 
16,706,643 
(15,787,096)
5,352,419 

5,352,419 
(69,878)
5,282,541 

December 31, 2022

December 31, 2021

57,947,468 
12,360,878 
70,308,346 

10,550,417 
915,216 
10,169,193 
91,943,172 

$

$

$

$

40,722,898 
12,593,912 
53,316,810 

19,912,338 
857,176 
11,367,885 
85,454,209 

$

$

$

$

$

$

$

$

$

$

$

$

“Unallocated  cash  and  cash  equivalents  and  restricted  cash”  relates  primarily  to  corporate  cash  and  cash  equivalents  and  restricted  cash  (see  Note  1),  “unallocated  property  and
equipment” relates primarily to corporate fixed assets, and “other unallocated assets” relates primarily to deposits, prepaid and other assets.

Note 12: Related Party Transaction

In December 2020, we sold two franchise licenses at $39,900 and $29,900 each (which reflects the $10,000 multi-unit discount for the second license per the Franchise Disclosure
Document) to Marshall Gramm, who is a family member of the Managing Partner of Bandera Partners LLC. Bandera Partners LLC was a significant shareholder of more than 5% of
our outstanding common stock (approximately 17% as of December 31, 2022). The transaction involved terms no less favorable to us than those that would have been obtained in the
absence of such affiliation. Although we have no way of estimating the aggregate amount of franchise fees, royalties, advertising fund fees, IT related income and computer software
fees that Mr. Gramm will pay over the life of the franchise licenses, Mr. Gramm is subject to such fees under the same terms and conditions as all other franchisees.  Mr. Gramm paid
$34,262 and $11,046 in 2022 and 2021, respectively, for such royalties and other fees.

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Table of Contents

Note 13: Subsequent Events

The employee retention credit ("ERC"), as originally enacted through the Coronavirus Aid, Relief, and Economic Security Act (“CARES Act”) on March 27, 2020, is a refundable
credit against certain employment taxes equal to 50% of the qualified wages an eligible employer paid to employees from March 17, 2020 to December 31, 2020. The Disaster Tax
Relief Act, enacted on December 27, 2020, extended the employee retention credit for qualified wages paid from January 1, 2021 to June 30, 2021, and the credit was increased to
70% of qualified wages an eligible employer paid to employees during the extended period. The American Rescue Plan Act of 2021, enacted on March 11, 2021, further extended the
employee retention credit through December 31, 2021.

In October 2022, the Company filed an application with the IRS for the ERC. Employers are eligible for the credit if they experienced full or partial suspension or modification of
operations during any calendar quarter because of governmental orders due to the pandemic or a significant decline in gross receipts based on a comparison of quarterly revenue
results for 2020 and/or 2021 with the comparable quarter in 2019. The Company’s ERC application was equal to 70% of qualified wages paid to employees during the period from
January 1, 2021 to June 30, 2021 for a maximum quarterly credit of $7,000 per employee. In March 2023, the Company received notice from the IRS related to the overpayment of
Federal Employment Tax plus interest in the amount of $4.8 million related to the ERC application. The $4.8 million ERC is subject to a 20% consulting fee. The Company's
eligibility remains subject to audit by the IRS for a period of five years.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A.    CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) are designed to provide reasonable assurance that information required
to be disclosed in our reports filed under the Exchange Act, such as this Annual Report on Form 10-K, is recorded, processed, summarized and reported within the time periods
specified in the SEC’s rules and forms. Disclosure controls and procedures also include, without limitation, controls and procedures that are designed to provide reasonable assurance
that  such  information  is  accumulated  and  communicated  to  our  management,  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  as  appropriate,  to  allow  timely
decisions  regarding  required  disclosure.  The  Chief  Executive  Officer  and  the  Chief  Financial  Officer,  with  assistance  from  other  members  of  management,  have  reviewed  the
effectiveness of our disclosure controls and procedures as of December 31, 2022 and, based on their evaluation, have concluded that the disclosure controls and procedures were
effective as of such date.

Management's Report on Internal Control Over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15(f) of the Exchange Act). Internal control
over  financial  reporting  is  the  process  designed  under  the  Chief  Executive  Officer’s  and  the  Chief  Financial  Officer’s  supervision,  and  effected  by  our  Board  of  Directors,
management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles in the United States.

Internal control over financial reporting has inherent limitations. Internal control over financial reporting is a process that involves human diligence and compliance and is subject to
lapses in judgment and breakdowns resulting from human failures. Internal control over financial reporting also can be circumvented by collusion or improper management override.
Because of such limitations, there is a risk that material misstatements will not be prevented or detected on a timely basis by internal control over financial reporting. Therefore, it is
possible to design into the process safeguards to reduce, though not eliminate, this risk.

Under  the  supervision  and  with  the  participation  of  our  management,  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  we  conducted  an  evaluation  of  the
effectiveness of our internal control over financial reporting as of December 31, 2022, as required by Exchange Act Rule 13a-15(c). In making this assessment, we used the criteria
set forth by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) in the 2013 Internal Control - Integrated Framework (2013 Framework).

76

Table of Contents

As disclosed in Part II Item 9A Controls and Procedures in our Annual Report on Form 10-K for the year ended December 31, 2021, we previously identified material weaknesses as
discussed below. A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a
material misstatement of our annual or interim financial statements will not be prevented or detected on a timely basis.

We identified material weaknesses in internal control related to: (i) risk assessment and scoping – we did not effectively design and maintain controls in response to the risks of
material misstatement. Specifically, the design of existing controls or the implementation of new controls has not been sufficient to respond to the risks of material misstatement
related  to  the  incremental  borrowing  rate  for  our  leases,  deferred  costs  and  related  expenses,  other  revenues,  breakage  revenue,  intangible  asset  amortization,  determination  of
reporting units, reassessment of our VIEs, stock option exercises, and the accuracy and completeness of certain financial statements; (ii) segregation of duties - we did not design and
maintain effective controls such that all accounting duties are sufficiently segregated within the our business processes and certain financial applications. Specifically, we failed to
have the appropriate Company personnel monitor users with administrative access to certain financial applications and data, and we did not design and maintain effective controls
such that all accounting duties are sufficiently segregated; (iii) accounting related to significant complex accounting areas- we did not design and maintain effective controls over the
accounting  of  complex  accounting  areas,  including  taxes  and  business  combination  and  asset  acquisition  transactions.  Specifically,  we  failed  to  properly  design  controls  to
appropriately review the accuracy and completeness of inputs provided to and outputs provided by third-party service providers, and we failed to consistently memorialize accounting
treatment conclusions for acquisitions; and (iv) accounting related to revenue recognition and leases – we did not design and maintain effective controls over the proper accounting
treatment for certain revenue streams and leases. Specifically, we failed to properly design controls to appropriately determine the proper accounting treatment for certain revenue
streams and leases.

During 2022, management implemented our previously disclosed remediation plan that included: (i) enhancing the annual risk assessment, (ii) implementing new internal controls,
(iii) removing administrative access to the financial reporting and accounting system for all accounting personnel, and (iv) modifying internal controls to address completeness of
documentations on revenue recognition and adoptions of the revenue and the lease accounting standards.

During the fourth quarter of 2022, we completed our testing of the operating effectiveness of the implemented controls and found them to be effective. As a result, we have concluded
the material weaknesses have been remediated as of December 31, 2022.

Changes in Internal Controls over Financial Reporting
Other than the changes in connection with our implementation of the remediation plan discussed above, no other changes in our internal control over financial reporting (as defined in
Rules  13a-15(f)  or  15d-15(f)  of  the  Exchange Act)  occurred  during  the  fourth  quarter  of  2022  that  have  materially  affected,  or  are  reasonably  likely  to  materially  affect,  the
Company’s internal control over financial reporting.

ITEM 9B.    OTHER INFORMATION

None.

ITEM 9C.    DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS

Not applicable.

ITEM 10.    DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

PART III

The information required by this item will be included in our Proxy Statement to be filed pursuant to Regulation 14A within 120 days after our year ended December 31, 2022 in
connection with our 2023 Annual Meeting of Stockholders, or the 2023 Proxy Statement, and is incorporated herein by reference.

Code of Ethics and Business Conduct

We have adopted a Code of Ethics and Business Conduct that applies to employees, officers and directors, including our executive management team, such as our Chief Executive
Officer and Chief Financial Officer. This Code of Ethics and

77

Table of Contents

Business Conduct is posted on our website at https://ir.thejoint.com/governance-docs. We intend to satisfy the requirements under Item 5.05 of Form 8-K regarding disclosure of
amendments to, or waivers from, provisions of the Code of Ethics and Business Conduct by posting such information on our website.

ITEM 11.    EXECUTIVE COMPENSATION

The information required by this item will be included in the 2023 Proxy Statement and is incorporated herein by reference, except for the information required by Item 402(v) of
Regulation S-K, which is specifically not incorporated herein by reference.

ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The information required by this Item will be included in the 2023 Proxy Statement and is incorporated herein by reference.

ITEM 13.    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

Policies and Procedures for Related Person Transactions

The Board of Directors adopted a written policy requiring certain transactions with related persons to be approved by the Audit Committee. A related person includes any director or
executive  officer,  5%  or  greater  stockholders,  or  the  immediate  family  members  of  the  foregoing  for  purposes  of  this  policy.  The  transactions  subject  to  review  include  any
transaction, arrangement or relationship (or any series of similar transactions, arrangements and relationships) in which (i) we or one of our subsidiaries will be a participant, (ii) the
aggregate amount involved exceeds $120,000 (which threshold amount was previously $100,000 in an earlier policy replaced by the current policy adopted in November 2021), and
(iii) a related person will have a direct or indirect material interest. In reviewing any such transactions, the Audit Committee will consider all of the relevant facts and circumstances,
including the benefits to us, of the proposed transaction, the effect of the proposed transaction on the director’s independence (if the related person is a director), the materiality and
character  of  the  related  person’s  interest,  the  availability  and  opportunity  costs  of  other  sources  for  comparable  products  or  services,  the  terms  of  the  proposed  transaction,  and
whether those terms are comparable to the terms available to an unrelated third-person or to employees generally. A related person transaction will be approved or ratified if, after
considering all relevant factors, it is determined in good faith that the transaction is not inconsistent with our or our stockholders’ best interests. Under the policy, any director who
has an interest in a related person transaction will recuse himself or herself from any formal action with respect to the transaction.

Related Person Transactions

In December 2020, we sold two franchise licenses at $39,900 and $29,900 each (which reflects the $10,000 multi-unit discount for the second license per the Franchise Disclosure
Document) to Marshall Gramm, who is a family member of the Managing Partner of Bandera Partners LLC. Bandera Partners LLC was a beneficial holder of more than 5% of our
outstanding common stock (approximately 17% as of December 31, 2022). The transaction involved terms no less favorable to us than those that would have been obtained in the
absence of such affiliation. Although we have no way of estimating the aggregate amount of franchise fees, royalties, advertising fund fees, IT related income and computer software
fees that Mr. Gramm will pay over the life of the franchise licenses, Mr. Gramm is subject to such fees under the same terms and conditions as all other franchisees.  Mr. Gramm paid
$34,262 and $11,046 in 2022 and 2021, respectively, for such royalties and other fees.

Director Independence

The  Board  has  determined  that  each  of  our  non-employee  directors,  Matthew  E.  Rubel,  James  H. Amos,  Jr.,  Ronald  V.  DaVella,  Suzanne  M.  Decker, Abe  Hong,  and  Glenn  J.
Krevlin,  are  independent  in  accordance  with  the  listing  standards  of  the  Nasdaq  Stock  Market  and  SEC  rules.  The  Board  has  further  determined  that  all  members  of  the Audit
Committee, Nominating and Governance Committee, and Compensation Committee are independent in accordance with the listing standards of the Nasdaq Stock Market and SEC
rules applicable to such committees. Peter D. Holt, a director, is not independent due to his relationship with us as President and Chief Executive Officer.

ITEM 14.    PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this item will be included in the 2023 Proxy Statement and is incorporated herein by reference.

ITEM 15.    EXHIBITS, FINANCIAL STATEMENT SCHEDULES

PART IV

78

Table of Contents

(a) Documents filed as part of this report.

(1) Financial Statements. The consolidated financial statements listed on the index to Item 8 of this Annual Report on Form 10-K are filed as a part of this Annual Report.

(2) Financial Statement Schedules. All financial statement schedules have been omitted since the information is either not applicable or required or is included in the consolidated

financial statements or notes thereof.

(3) Exhibits. Those exhibits marked with a (X) refer to exhibits filed or furnished herewith. The other exhibits are incorporated herein by reference, as indicated in the following
list. Those exhibits marked with a (#) refer to management contracts or compensatory plans or arrangements. Portions of the exhibits marked with a (Ω) are the subject of a
Confidential Treatment Request under 17 C.F.R. §§ 200.80(b)(4), 200.83 and 240.24b-2.  Omitted material for which confidential treatment has been requested has been filed
separately with the SEC.

79

Provided
Herewith

Table of Contents

EXHIBIT INDEX

Incorporated by Reference

Exhibit
Number
3.1

3.2
3.3
4.1

10.1#

10.2#
10.3#
10.4#

10.5#

10.6#

10.7#

10.8#

10.9#

10.10#

10.11#

10.12#

10.13#

10.14#

10.15#

10.16#

10.17#
10.18#

10.19#

Description
Amended and Restated Certificate of Incorporation of
Registrant.
Amended and Restated Bylaws of Registrant, plus amendments.
Second Amended and Restated Bylaws of The Joint Corp.
Description of Registrant’s Securities Registered Pursuant to
Section 12 of the Securities Exchange Act of 1934
Form of Indemnification Agreement between Registrant and
each of its directors and officers and related schedule.
2012 Stock Plan.
Amended and Restated 2014 Incentive Stock Plan. 
Amendment to Amended and Restated 2014 Incentive Stock
Plan
Amendment to Amended and Restated 2014 Incentive Stock
Plan
Form of Incentive Stock Option Agreement under 2014 Stock
Plan.
Form of Incentive Stock Option Agreement under Amended and
Restated 2014 Stock Plan
2020 Amended Form of Incentive Stock Option Agreement
under Amended and Restated 2014 Stock Plan
Form of Nonstatutory Stock Option Agreement under 2014
Stock Plan.
Form of Nonstatutory Stock Option Agreement under Amended
and Restated 2014 Stock Plan
Amended Form of Nonstatutory Stock Option Agreement under
Amended and Restated 2014 Stock Plan
Form of Nonstatutory Stock Option Agreement under 2014
Stock Plan for Article 7, Annual Option Grants.
Form of Restricted Stock Award under Amended and Restated
2014 Stock Plan
2019 Amended Form of Restricted Stock Award Agreement
under Amended and Restated 2014 Stock Plan
2020 Amended Form of Restricted Stock Award Agreement
under Amended and Restated 2014 Stock Plan
Executive Short-Term Incentive Plan (amended January 25,
2021)
Executive Short-Term Incentive Plan (amended May 2, 2021)
Employment Letter Agreement between The Joint Corp. and
Jake Singleton dated November 6, 2018
Confidentiality, Noncompetition and Nonsolicitation Agreement
between The Joint Corp. and Jake Singleton dated November 6,
2018

Form
S-1

8-K
8-K
10-K

S-1

S-1
S-1
10-K

10-K

S-1

8-K

File No.
333-198860

001-36724
001-36724
001-36724

333-198860

333-198860
333-207632
001-36724

001-36724

333-207632

333-207632

10-K

001-36724

333-207632

333-207632

001-36724

333-207632

001-36724

333-207632

001-36724

001-36724

001-36724
001-36724

001-36724

S-1

8-K

10-K

S-1

10-K

8-K

10-K

8-K

10-Q
8-K

8-K

80

Exhibit(s)
3.2

3(ii).1
3.(II)1
4.1

10.1

10.2
10.3
10.6

10.5

10.4

10.1

10.9

10.5

10.2

10.12

10.6

10.54

10.3

10.16

10.1

10.1
10.1

10.2

Filing Date
9/19/2014

3/7/2016
8/9/2018
3/6/2020

9/19/2014

9/19/2014
10/27/2015
3/6/2020

3/14/2022

10/27/2015

4/3/2019

3/6/2020

10/27/2015

4/3/2019

3/6/2020

10/27/2015

3/9/2018

4/3/2019

3/6/2020

1/27/2021

8/6/2021
11/8/2018

11/8/2018

Table of Contents

10.20#

10.21#

10.22#

10.23

10.24
10.25
10.26

10.27

10.28
10.29
10.30
10.31

10.32
10.33

10.34

10.35

Amendment to Employment Letter Agreement between The Joint
Corp. and Jake Singleton dated November 6, 2018
Employment Letter Agreement between The Joint Corp. and Peter Holt
dated December 11, 2018
Confidentiality, Noncompetition and Nonsolicitation Agreement
between The Joint Corp. and Peter Holt dated December 11, 2018
Lease Agreement dated May 17, 2019 between Registrant and Terra
Verde Owner LLC for Registrant’s office located at 16767 North
Perimeter Drive, Suite 110, Scottsdale, Arizona 85260
Form of Registrant’s Regional Developer License Agreement.
Form of Registrant’s Franchise Agreement.
Credit Agreement, dated as of February 28, 2020, among the
Company, JPMorgan Chase Bank, N.A., as the Lender, and JPMorgan
Chase Bank, N.A., as Administrative Agent and Sole Bookrunner and
Sole Lead Arranger
Pledge and Security Agreement, dated as of February 28, 2020, among
the Company and JPMorgan Chase Bank, N.A., as Administrative
Agent
Term A Loan Note dated February 28, 2020
Revolving Loan Note dated February 28, 2020
Loan Note dated as of April 9, 2020
Corrected Second Amendment to Credit Agreement, dated as of
February 28, 2022 (the “2022 Amendment”) with Annex 1 Credit
Amended and Restated Revolving Loan Note dated February 28, 2022
Asset Purchase Agreement dated July 17, 2019, by and among The
Joint Corp., TJ of Savannah – Twelve Oaks, LLC, a Georgia limited
liability company, TJ of Pooler, LLC, a Georgia limited liability
company, and TJ of Bluffton, LLC, a Georgia limited liability
company , Robyn Meglin and Allen Meglin, as amended
Asset and Franchise Purchase Agreement, dated August 1, 2019,
among the Company, RJJ, LLC a South Carolina limited liability
company, Robin Willey and Judy Willey
North Carolina Regional Developer License Purchase Agreement dated
as of December 31, 2020 by and among the Company as purchaser,
Wellness Incorporated, a North Carolina corporation as seller, and Paul
Trindel as guarantor

81

10-K

8-K

10-K

10-K

001-36724

001-36724

001-36724

001-36724

10.32

10.1

10.47

10.20

3/6/2020

12/6/2018

3/11/2019

3/6/2020

8-K

001-36724

10.1

3/3/2020

X
X

8-K

001-36724

8-K
8-K
8-K
10-Q

8-K
8-K

001-36724
001-36724
001-36724
001-36724

001-36724
001-36724

10.2

10.3
10.4
10.1
10.1

10.2
10.1

3/3/2020

3/3/2020
3/3/2020
4/15/2020
5/6/2022

3/4/2022
7/23/2019

8-K

001-36724

10.1

8/5/2019

10-K

001-36724

10.40

3/5/2021

Table of Contents

10.36

10.37

21
23.1
31.1

31.2

32**

101.INS

10-K

001-36724

10.41

3/5/2021

10-Q

001-36724

10.1

8/5/2022

S-1

333-198860

21.1

9/19/2014

Georgia Regional Developer License Purchase Agreement dated as of
January 1, 2021 by and among the Company as purchaser, Midtown
Health Solutions, Inc., a Georgia corporation as seller, and Dr. Patrick
Greco as guarantor
Asset and Franchise Purchase Agreement dated May 19, 2022 among
the Company, SJV Tempe Marketplace, LLC, an Arizona limited
liability company (“ TM ”), Shakarian Joint Ventures, LLC, an
Arizona limited liability company (“ SJV ”), SJV East Mesa, LLC, an
Arizona limited liability company (“ EM ”), SJV Apache Junction,
LLC, an Arizona limited liability company (“ AJ ”), Dr. Aaron
Shakarian, an individual and Stacie Shakarian, an individual (TM,
SJV, EM, AJ, Dr. Aaron Shakarian and Stacie Shakarian, collectively,
the “Seller ”), and Shakarian Holdings, LLC, an Arizona limited
liability company, Dr. Aaron Shakarian, an individual and Stacie
Shakarian, an individual (collectively, the “ Shareholder ”)
List of subsidiaries of The Joint Corp.
Consent of BDO USA, LLP
Certification of Principal Executive Officer pursuant to Rule 13a-
14(a) or 15d-14(a) of the Securities Exchange Act of 1934, as adopted
pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Certification of Principal Financial Officer pursuant to Rule 13a-14(a)
or 15d-14(a) of the Securities Exchange Act of 1934, as adopted
pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Certification by Principal Executive Officer and Principal Financial
Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002 

XBRL Instance Document (the instance document does not appear in the Interactive Data File
because its XBRL tags are embedded within the inline XBRL document)
Inline XBRL Taxonomy Extension Schema Document
Inline XBRL Taxonomy Extension Calculation Linkbase Document
Inline XBRL Taxonomy Extension Definition Linkbase Document
Inline XBRL Taxonomy Extension Label Linkbase Document
Inline XBRL Taxonomy Extension Presentation Linkbase Document
Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

101.SCH
101.CAL
101.DEF
101.LAB
101.PRE
104
# Management contract or compensatory plan or arrangement
** Furnished, not filed

___________________

ITEM 16.    FORM 10-K SUMMARY

None.

82

X
X

X

X

X

X
X
X
X
X
X

Table of Contents

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized on March 10, 2023.

The Joint Corp.

By:

/s/ Jake Singleton
Jake Singleton Chief Financial Officer

(Principal Financial Officer)

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Peter D. Holt and Jake Singleton, jointly and severally,
his or her attorneys-in-fact, each with the power of substitution, for him or her in any and all capacities, to sign any amendments to this Report on Form 10-K, and to file the same,
with exhibits thereto and other documents in connection therewith with the Securities and Exchange Commission, hereby ratifying and confirming all that each of said attorneys-in-
fact, or his or her substitute or substitutes may do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the following persons in the capacities and on the dates indicated.

Signature

/s/ Peter D. Holt
Peter D. Holt

/s/ Jake Singleton
Jake Singleton

/s/ Matthew E. Rubel
Matthew E. Rubel

/s/ James H. Amos, Jr.
James H. Amos, Jr.

/s/ Ronald V. DaVella
Ronald V. DaVella

/s/ Suzanne M. Decker
Suzanne M. Decker

/s/ Abe Hong
Abe Hong

/s/ Glenn J. Krevlin
Glenn J. Krevlin

Title

President, Chief Executive Officer and Director 
(Principal Executive Officer) and Director

Chief Financial Officer
(Principal Financial Officer)

Lead Director

Director

Director

Director

Director

Director

83

Date

March 10, 2023

March 10, 2023

March 10, 2023

March 10, 2023

March 10, 2023

March 10, 2023

March 10, 2023

March 10, 2023

                                                10.24

THE JOINT CORP.

REGIONAL DEVELOPER AGREEMENT

Date of Agreement

TABLE OF CONTENTS

SECTION    PAGE

1.    GRANT OF RIGHTS………………………………………………………………………..…...1
2.    REGIONAL DEVELOPER’S DEVELOPMENT OBLIGATION …………………................1
2.1    Minimum Development Obligations and Development Schedule ………...……….1
2.2    Regional Developer Sales Office and Opening …………………………..………..4
3.    TERRITORIAL RIGHTS AND LIMITATIONS……………………………………..……..…………4
3.1    Territorial Rights…………………………..…………………...……....…………...4
3.2    Rights Maintained by Company………………………………...…………….........4
4.    TERM AND RENEWAL…………………………………………......……..................…...….5
4.1    Initial Term and Renewal…………………………………………....……………...5
4.2    Conditions to Renew………………………………………………………………..5
5.    ADDITIONAL OBLIGATIONS OF COMPANY AND REGIONAL DEVELOPER………...6
5.1    Regional Developer Training…………………………………………………….…6
5.2    Regional Developer Manual…………………………………………………...……6
5.3    General Guidance and Site Assistance/Review ……………………………….....…6
5.4    Franchise Registration and Disclosure……………………………………..……...7
5.5    Investigation and Qualification of Prospective Franchisees…………………..…..8
5.6    Training and Support…………………………………………………………....…9
5.7    Inspection of Franchises and Operations…………………………………..…...….10
5.8    Marketing and Promotion…………………………………………….…….……...10
5.9    Operation of Location Franchise    ……………………………………………..……10
5.10    Report of Material Franchisee Violations……………….…………………………10
6.    OPERATING STANDARDS…………………………………………………………………11
6.1    Standard of Service……………………………………………………………......11
6.2    Compliance with Laws and Good Business Practices………………………….....11
6.3    Accuracy of Information………………………………………………………......11
6.4    Notification of Litigation…………………………………………………....……..11
6.5    Insurance…………………………………………………………………………...12
6.6    Proof of Insurance Coverage……………………………………………….………12
6.7    Advertising Requirement and Cooperatives………………………………….…….12
6.8    Approval of Advertising…………………………………………………….……...13
6.9    Websites…………………………………………………………………………….13

6.10    Accounting, Bookkeeping and Records……………………………………………13
6.11    Reports and Annual Business Plan…………………………………………………13
6.12    Computer Systems………………………………………………………………….14
6.13    Management of Business…………………………………………………………...14
7.    DEVELOPMENT FEE; SHARING OF COSTS IN THE DEVELOPMENT AREA ……………...….14
8.    PAYMENTS TO REGIONAL DEVELOPER………………………………………………....14
8.1    Initial Fee Commission and Conditions of Payment…………………………….....14
8.2    Commissions on Royalty Fees………………………………………………….…..14
8.3    Commissions After Termination…………………………………………………...15
8.4    Application of Payments…………………………………………….…………….15
8.5    Setoffs and Refunds……………………………………………………….………15
9.    MARKS…………………………………………………………………………………...…..15
9.1    Ownership and Goodwill of Marks……………………………………………….15
9.2    Limitations on Regional Developer’s Use of Marks……………………………..15
9.3    Notification of Infringements and Claims………………………………………...15
9.4    Discontinuance of Use of Marks………………………………………………….16
9.5    Indemnification For Use of Marks………………………………………………..16
10.    CONFIDENTIAL INFORMATION………………………………………………………….16
11.    ASSIGNABILITY…………………………………………………………………………….17
11.1    Assignability by Company………………………………………………………...17
11.2    Assignments by Regional Developer……………………………………………...17
11.3    Conditions for Approval of Assignment or Transfer……………………………...18
11.4    Assignment to Entity Principally Controlled By You………………………….….19
11.5    Death or Disability………………………………………………………………...20
11.6    Company’s Right of First Refusal…………………………………………………20
11.7    Ownership Structure……………………………………………………………….21
12.    NON-COMPETITION…………………………………………………………………………21
12.1    In Term    …………………………………..…………………………………………21
12.2    Post-Term……………………………...………………….………………………..22
13.    TERMINATION………………………………………………………………………………22
13.1    Termination by You……………………………………………………….………22
13.2    Termination by Company…………………………………………………………22
13.3    Rights and Obligations Upon Termination or Expiration…………………………24
13.4    Reserved……………………………………………………………………….…..25
13.5    General Provisions………………………………………………………………...25
27
14.1    Mediation……………………………………………………………………….…25
14.2    Jurisdiction and Forum Selecion…………………………………………………..25
15.    GENERAL CONDITIONS AND PROVISIONS…………………………………..…………26
15.1    Relationship of Regional Developer to Company    …………………..… .…………26
15.2    Indemnification…………………………………………………………….………26
15.3    Waiver and Delay………………………………………………………….………26
15.4    Survival of Covenants……………………………………………………….…….27
15.5    Successors and Assigns………………………………………………...……..…...27
15.6    Joint and Several Liability………………………………………………………....27
15.7    Governing Law…………………………………………………………………….27
15.8    Consent to Jurisdiction…………………………………………………….………27

14.

15.9    Waiver of Punitive Damages and Jury Trial……………………………….……...27
15.10    Limitation of Claims……………………………………………………….……...27
15.11    Entire Agreement…………………………………………………………….……27
15.12    Title for Convenience………………………………………………………….….28
15.13    Gender………………………………………………………………………….….28
15.14    Severability………………………………………………………………………..28
15.15    Fees and Expenses……………………………………………..…………………...28
15.16    Notices……………………………………………………………………………...28
15.17    Time of Essence………………………………………………...…………………..29
15.18    Lien and Security Interest………………………………………..…………………29
16.    SUBMISSION OF AGREEMENT………………………………………………………......…29
17.    ACKNOWLEDGMENTS……………………………………………………………………….29

EXHIBIT 1 DEVELOPMENT AREA
EXHIBIT 2 MINIMUM DEVELOPMENT OBLIGATIONS
EXHIBIT 3 OWNERSHIP STRUCTURE
EXHIBIT 4 OWNER'S GUARANTY AND ASSUMPTION OF OBLIGATIONS
EXHIBIT 5 STATE-SPECIFIC ADDENDA
EXHIBIT 6 REGIONAL DEVELOPER QUESTIONNAIRE

THE JOINT CORP.

REGIONAL DEVELOPER AGREEMENT

THIS REGIONAL DEVELOPER AGREEMENT (the “Agreement”) is made and entered into this       day of             , 202_______, (the “Effective Date”), by and between THE JOINT CORP., a Delaware corporation (“Company”, “we”,

“us” or “our”), and ______________________________________ corporation/limited liability company/partnership (Circle One) (“Regional Developer”), with reference to the following facts:

A.

B.

C.

D.

E.

We and our affiliates have designed and developed valuable and proprietary formats and systems for the development and operation of businesses operating single unit franchises at a specific location (“Location Franchise(s)” or
“Franchise(s)”). Location Franchises offer affordable, convenient and accessible chiropractic care to the general public through licensed chiropractors.

We  have  developed  and  use,  promote  and  license  certain  trademarks,  service  marks  and  other  commercial  symbols  in  operating  our  Location  Franchises,  including  “The  Joint®”,  “The  Joint®  Chiropractic”,  “The  Joint…The
chiropractic place®”, and we may create, use and license other trademarks, service marks and commercial symbols for use in operating our franchises (collectively, the “Marks”).

We offer prospects persons or entities the right to own and operate a Location Franchise offering the products and services we authorize (and only the products and services we authorize) and using our business formats, methods,
systems, procedures, signs, designs and layouts, standards, specifications and Marks, all of which we may improve, further develop and otherwise modify from time to time (collectively, the “System”).

We seek a Regional Developer who will open and operate, or solicit and assist the owners of Location Franchises (referred to as a “Franchisee(s)”) in opening and operating numerous Location Franchises within a specified geographic
area described in Exhibit 1 (the “Development Area”).

Regional Developer desires to establish a business (a “Regional Developer Business”) under which it will solicit, qualify, train and assist Franchisees to build and operate Location Franchises within the Development Area, and we
desire to grant to Regional Developer the right to operate the Regional Developer Business in accordance with the terms and upon the conditions contained in this Agreement.

WHEREFORE, IT IS AGREED

1.

GRANT OF RIGHTS.

Subject to the terms of this Agreement, we hereby grant to Regional Developer, and Regional Developer hereby accepts, the rights during the Term to solicit, screen, qualify for final approval by us, train and assist Franchisees to open and

operate, Location Franchises in the Development Area.

2.

REGIONAL DEVELOPER’S DEVELOPMENT OBLIGATION.

2.1

Minimum Development Obligation and Development Schedule.

Regional Developer shall solicit, screen, qualify, train and assist Franchisees to construct, equip, open and operate, within the Development Area, the total number of Location Franchises set forth in  Exhibit 2 (the “Minimum Development

Obligation”), in the manner and within each of the time periods specified therein (the “Development Schedule”). You must do so in accordance with the following:

You shall market the Location Franchises within the Development Area in accordance with all applicable laws (including without limitation all franchise laws pursuant to any Federal Trade Commission regulation and any
registration states’ laws). You may not use any advertising material which has not been either provided by us or approved by us in writing prior to its publication. Neither you nor any of your employees or representatives shall solicit prospective
Franchisees until we have registered our current Franchise Disclosure Document (“FDD”) in applicable jurisdictions and have provided you with the requisite documents or at any time

(a)

when we notify you that its registration is not then in effect or its documents are not then in compliance with applicable laws. If your activities pursuant to this Agreement require the preparation, amendment, registration, or filing of information or
any disclosure or other documents, all requisite franchise disclosure documents, ancillary documents, and registration applications shall be prepared and filed by us or our designee, and registration secured, before you may solicit prospective
Franchisees. At  your  cost,  you  shall: (1)  promptly  provide  all  information  we  reasonably  require  to  prepare  all  requisite  disclosure  documents  and  ancillary  documents  for  the  offering  of  franchises  throughout  your  Development Area;  and
(2) execute all documents we require for the purpose of registering us and you to offer franchises throughout the Development Area. You agree to review all information pertaining to you prepared to comply with legal requirements for selling
franchises in the Development and verify its accuracy if we so request. You acknowledge that we and our affiliates and designees shall not be liable to you for any errors, omissions, or delays which occur in the preparation of such materials. You
shall be responsible for advertising, recruiting, screening, and interviewing prospective Franchisees within the Development Area. You shall provide prospective Franchisees with written information regarding a Location Franchise approved by us
or  communicate  information  regarding  Location  Franchises  via  the  telephone,  face-to-face  meetings,  or  visits  with  other  Location  Franchises  within  the  Development Area. You  shall  submit  each  qualified  prospective  Franchisee  to  us  for
approval. You further agree that all prospective Franchisees submitted to us by you shall be individuals who are of good character, have adequate financial resources, and meet our criteria for Franchisees.

(b)

(c)

Throughout the Term, you shall use your commercially-reasonable efforts to develop the Development Area.

Subject to the possible suspension of the Minimum Development Obligation as set forth in Section 2.1(g)(iii) of this Agreement, you shall be responsible for satisfying the Minimum Development Obligation in connection

with the Development Schedule that is set forth in Exhibit 2.

For purposes of this Agreement, “Minimum Development Obligation” shall mean: your requirements to achieve that number of Sales by the deadlines set forth in the Development Schedule ( Exhibit 2) both with regard
to (1) the minimum number of completed Sales that must be achieved each year of this Agreement, by the annual anniversary dates measured from the Effective Date of this Agreement; and (2) the cumulative minimum number
of  Location  Franchises  that  must  be  opened  and  operating  within  your  Development Area  by  the  annual  anniversary  dates  measured  from  the  Effective  Date  of  this Agreement.  “Cumulative”  means  the  net  sum  of  (a)
Franchisees in your Development Area that became Sales in a previous year, (b) plus the Sales in your Development Area that took place in the applicable current year, (c) minus the number of Franchisees in your Development
Area that were closed (due to non renewal of Franchise Agreement, abandonment, etc.) in the applicable current year. The number of Sales and deadlines shall be negotiated in good faith and mutually agreed upon by the parties.

For purposes of this Agreement, “Sale” or Sales” means: that moment when: (1) the Initial Franchise Fee has been collected, and (2) a copy of the Franchise Agreement has been executed. Only newly constructed

Location Franchises qualify as a completed Sale.

and on forms provided by us.

(d)

For each proposed Franchisee, you shall submit to us a report which shall include a completed written application by such proposed Franchisee together with such additional information and comments, as specified by us

meet the Minimum Development Obligation.

(e)

We may approve or disapprove each Franchisee candidate proposed by you, which such approval shall not be unreasonably withheld. Our good faith disapproval of any such candidate shall not excuse you from failing to

(f)

If you are not in compliance with the Minimum Development Obligation, it is understood and agreed that we retain the right (either directly or through our designees) but not the obligation, throughout the Term, to market,

negotiate, and sell franchises for Franchisees within the Development Area.

(g)

Relief from sales responsibilities:

reasonable efforts to sell such Location Franchises within the Development Area. However, neither we nor our designees make any promise or warranty that it will sell any number of Location Franchises within the

(i)

We may from time to time, as mutually agreed upon by the parties, relieve you from the duty to sell Location Franchises in the Development Area.  If we do so, we (or our designee) will exercise commercially-

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Development Area during this relief period, including any number lesser or greater than the Minimum Development Obligation.

Franchisee calls, presentations, follow-up and closings), and your franchise sales duties will be limited to reasonable support of, and cooperation with, us and (as applicable) our designees.

(ii)

With  regard  to  the  “commercially-reasonable  efforts  “obligation  in  Section  2.1(g)(i)  above,  it  is  understood  that  we  (either  directly  or  through  our  designee)  will  be  responsible  for  all  sales  duties  (prospective

For so long as we relieve you of the franchise sales responsibilities in your Development Area and you perform the required support and cooperation duties, you shall be fully relieved of the Minimum Development
Obligation. However, if we later decide to relinquish and re-delegate back to you such franchise sales responsibilities in your Development Area, then you will be required, for the remainder of the Term, to satisfy the remainder of the Minimum
Development Obligation. We will proportionately reduce the non-achieved portion of the Minimum Development Obligation for the time period that we handled sales from the total of your Minimum Development Obligation.

(iii)

(iv)

During any relief period, we shall pay to you a reduced commission of 20% of the Initial Franchise Fee we collect.

(h)

If the opening of any Location Franchise within the Development Area is delayed on account of an act of God, war, riot, natural disaster or fire which is beyond your reasonable control or if we are unable to provide you a
registered Franchise Disclosure Document (as applicable, a “Delaying Event”), then the date by which you must have the required number of Location Franchises open and operating will be extended for the time which we consider, in our business
judgment following consultation with you, necessary to remedy the effects of the Delaying Event. If a Location Franchise within the Development Area is destroyed or damaged such that the Location Franchise cannot continue to operate, such
destroyed or damaged Location Franchise shall continue to count toward satisfaction of the Minimum Development Obligation (during the period until such Location Franchise reopens at the same location or at a substitute location acceptable to
us) but only if you or such Franchisee, as applicable, shall repair and restore such Location Franchise to our Then-Current standards and specifications within one hundred and twenty (120) days after the occurrence of such destruction or damage,
subject to a further extension of time as a result of any Delaying Events.

(i)
with the terms of this Agreement.

You shall not cause or allow any proposed Franchisee or any other person  or entity to operate or acquire any Location Franchise in the Development Area, except pursuant to a Franchise Agreement executed in accordance

(j)
current form at the time executed.

Each Location Franchise opened within the Development Area, whether owned by you or by a Franchisee procured by you, shall be the subject of a separate Franchise Agreement between the Franchisee and us on our then-

(k)

Promptly following the Effective Date, and each year thereafter, you shall develop an annual business plan in the form designated by us which among other items shall specify an amount, acceptable to us, that you shall
spend during the ensuing year on franchise recruitment advertising and franchise recruitment marketing costs which shall in no event be less than $750 per month or $9,000 per year per Development Area owned by you. You shall submit to us on
quarterly basis copies of receipts confirming advertising and franchise recruitment marketing expenditures for the previous quarter. If you fail to do so within ten (10) business days after receipt of notice from us, we shall have the right to deduct
the unspent amount from your payments for commission on Royalty Fees and to spend such funds on your behalf for franchise solicitation advertising, provided that we have notified you of such failure and provide you thirty (30) days to cure. As
provided in Section 6.7 below, we reserve the right at any time to increase the amount of franchise recruitment advertising and franchise recruitment marketing costs that you must reasonably expend, but we shall not increase such costs greater
than twenty-five percent (25%) per year.

We may require you to submit to corporate your yearly lead generation marketing plan for review and approval.

You shall not: (i) make any representation or promise to any prospective Franchisee which is inconsistent with or in addition to the representations or promises expressly authorized by us, or made in any applicable FDD
provided  to  prospective  Franchisees,  or  which  is  not  in  compliance  with  any  applicable  law;  (ii)  attempt  or  purport  to  bind  us  (or  any  affiliate  of  us)  to  any  obligation  or  duty  to  any  person,  or  entity,  including  any  prospective  Franchisee;
(iii) attempt or purport to modify or amend any Franchise Agreement; or (iv) except as expressly permitted hereunder and by applicable law and with full disclosure thereof to us and with our prior

(l)

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written approval, receive, directly or indirectly, any fee or other consideration from any person, including without limitation, prospective or existing Franchisees or vendors to Location Franchises.

(m)

You shall assist Franchisees with their respective Grand Opening obligations, including planning, execution and the collection of any marketing or pre-opening information.

2.2

Regional Developer Sales Office and Opening. Regional Developer shall establish and operate a franchise sales office (“Regional Developer Sales Office” or “Sales Office”) within the Development Area. We will not approve or

disapprove the location of the Sales Office. You must open your Regional Developer Business within 45 days after you receive your initial training from us, or 90 days after signing your Regional Developer Agreement, whichever occurs first.

3.

TERRITORIAL RIGHTS AND LIMITATIONS.

3.1

Territorial Rights. Except as provided in Section 3.2, as long as this Agreement is in effect, and you are in compliance with this Agreement, and meet the Minimum Development Obligation set forth in this Agreement, then neither

we nor our affiliates will not operate, establish or grant in your Development Area another Regional Developer Business offering Location Franchises, or any Location Franchises not required to be developed under this Agreement.

3.2

Rights Maintained by Company. We (and any affiliates that we might have from time to time) shall at all times have the right to engage in any activities we deem appropriate that are not expressly prohibited by this Agreement,

whenever and wherever we desire, including, but not limited to:

(a)    We expressly reserve the right to establish and operate, or grant others the right to establish and operate, Clinics that are located within Non-Traditional Sites that are located anywhere, including within your Development
Area. A “Non-Traditional Site” means any site or channel that generates customer traffic flow that is independent from the general customer traffic flow of the surrounding area, including on or within the confines or premises of military bases,
shopping malls or centers, stadiums, major industrial or office complexes, parking lots or structures, mobile vehicles, airports, hotels, resorts, school campuses, train stations, travel plazas, toll roads, casinos, hospitals, theme parks, and sports or
entertainment venues. A “Non-Traditional Site” also includes the establishment and operation of a Clinic within a  pre-existing business that does not operate under the Marks. For example, Clinics established within an urgent care center, retail
store, or medical spa would qualify as Non-Traditional Sites.

(ii) in our sole and absolute discretion with regard to products or services unrelated to the Marks, inside of your Development Area.

(b)    We expressly reserve the right to grant Location Franchises and/or Regional Developer Business rights to others as follows: (i)    in our sole and absolute discretion with regard to the Marks, outside of your Development Area,

(c)    We expressly reserve the engage in an Acquisition, including acquisitions that involve competitive businesses located within your Development Area. An “Acquisition” means either (i) a competitive or non-competitive
company, franchise system, network or chain directly or indirectly acquiring us, whether in whole or in part, including by asset or stock purchase, change of control, merger, affiliation or otherwise or (ii) us directly or indirectly acquiring another
competitive or non-competitive company, franchise system, network or chain, whether in whole or in part, including by asset or stock purchase, change of control, merger, affiliation or otherwise.  If we convert such business(es) to operate under
the Marks, then for so long as such business(es) operate under the Marks within your Development Area: (i) you must provide support services to such business(es) and you will receive from us fifty percent (50%) of any royalties that we actually
collect from such converted business(es); and (ii) any such converted business(es) shall count toward your Minimum Development Obligation.

4.

TERM AND RENEWAL.

4.1

Initial Term and Renewals. The term of this Agreement (the “Term”) shall be for a period of ten (10) years commencing on the Effective Date, unless sooner terminated in accordance with the provisions of Section 13.  Regional

Developer shall have the right to extend the Term for an additional period of ten (10) years on the conditions set forth in Section 4.2.

4.2

Conditions to Renew. As conditions to renew, you must:

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a.    Provide us with written notice (“Renewal Notice”) of your intent to renew the Rights granted pursuant to this Agreement not less than twelve (12) months, nor more than eighteen (18) months prior to the end of the Term.

Development Fee set forth in Section 7.

b.    Pay a Renewal Fee equal to the greater of: a) 10% of the Royalties we actually receive and pay to you during the 12 consecutive months immediately preceding the date of the Renewal Notice; or b) 25% of the original

c.    Execute the Then Current form of Regional Developer Agreement, except the fee amounts and the fee splits stated within this Agreement will not change to your detriment (e.g. royalty percentage), and all other documents or
instruments required by us in connection therewith, including a new mutually agreed upon Development Schedule based on then existing population, demographics and other market conditions. Notwithstanding that such the current form of the
renewal Regional Developer Agreement may contain terms and conditions different from those contained in this Agreement.

between us or our affiliates and any of our other policies.

d.    Be in material compliance with this Agreement (including strict compliance with this Agreement’s Minimum Development Obligation), the requirements as described in the Manuals, and all other agreements then in effect

e.    Be current with all financial obligations owed to us and any third party, including your landlord and other vendors of products or services to your Regional Developer Business.

f.    Prior to the expiration of the Term, (and not applicable if we were to grant a written waiver of your requirement to own a Location Franchise) upgrade, remodel and refurbish your Location Franchise, both exterior and interior,
to comply with our then current image, equipment, technology and other standards and specifications as described in any of our Manuals, unless you Location Franchise’s Franchise Agreement was renewed or the Location Franchise has been
upgraded as approved by us within one (1) year prior to the last day of this Agreement’s Term.

g.    Execute a mutual general release with us whereby all parties expressly reserve any and all rights to indemnification pursuant to Sections 15.2 hereof.

h.    Submit to us in a form and at a time designated by us prior to renewal, a business plan for the contemplated renewal term and attend a renewal meeting at our Headquarters.

training shall be determined by us. You shall be solely responsible for all travel expenses and related expenses in connection with such “refresher” course training.

i.    Consistent with Section 5, you and/or your general manager must successfully complete such “refresher” training at our current training center, or at other locations designated by us. The scope and content of such “refresher”

4.3    Company’s Repurchase Option. Notwithstanding the foregoing, any time after five (5) full years from the Effective Date, Company has the option of repurchasing the Development Area and all of your Regional Developer rights
associated with this Agreement for any opened and unopened Franchises within your Development Area (“Repurchase Option”). Company must notify Regional Developer in writing of Company’s intent to exercise its Repurchase Option    at
least thirty (30) days prior to the date such option shall take effect (“Repurchase Notice”). The total number of Franchises for which Regional Developer has acquired the Development rights to open under this Agreement is set forth in Exhibit 1.

The Repurchase Option includes the acquisition of the following Franchise types on the date of the Repurchase Notice:

(a)

(b)

all Franchises open and operating in the Development Area (“Opened Franchises”)*

all active licenses granted through executed and active franchise agreements, but the applicable clinics have not yet opened (“Unopened Franchises”)

*Take note that on the date of the Repurchase Notice, any licenses or franchises agreements in the Development Area that have been terminated, or any clinics that have been opened and then closed, shall not be included in the calculation of the
purchase price. Further, any Franchises that were opened in the Development Area prior to Regional Developer’s execution of this Agreement will be transferred to Company at no cost to Company if Company exercises its Repurchase Option.

4

Following delivery of the Repurchase Notice to Regional Developer, the parties shall negotiate in good faith to determine a purchase price for the Development Area (and associated rights set forth in this Agreement). In the event the
parties cannot determine a purchase price within thirty (30) days following delivery of the Repurchase Notice, the parties agree during the subsequent thirty (30) day period to mutually select and retain the services of a third party valuation expert
to determine a purchase price. The parties agree to mutually select and retain the third party valuation expert, to each timely pay 50% of the costs, and to be bound by the established purchase price (or in the event a range of purchase prices is
established, to take the average of the low and the high purchase prices). The parties agree that the closing on the Repurchase Option shall occur within (30) days of the determination of the purchase price.

Failure by either party to actively and in good faith cooperate with the other party and the third party valuation expert shall constitute a default of the terms of this Agreement. In the event the Regional Developer fails to act in good faith as

required above, the Company shall have the 30-day right to repurchase the Development Area in accordance with the following formula:

(a)

(b)

$29,000 for each Opened Franchise; plus

$7,250 for each Unopened Franchise

Company  and  Regional  Developer  agree  to  execute  and  deliver  any  and  all  documents  or  instruments  required  to  effectuate  the  repurchase  by  the  Company,  including  providing  documents  and  information  to  the  third  party
valuation expert and documenting the transaction of the Development Area through the execution of the Company’s standard form of “Asset Purchase Agreement”, which is attached at Exhibit G-2 to the Franchise Disclosure Document you
received prior to your execution of this Agreement.

5.

ADDITIONAL OBLIGATIONS OF COMPANY AND REGIONAL DEVELOPER.

5.1

Regional Developer Training. This training program may include classroom training and/or hands-on training and will be conducted at our corporate headquarters in Scottsdale, Arizona, and/or at any other location(s) we designate.
Before  opening  for  business,  your  Owners  and  any  others  that  will  be  directly  involved  in  the  operation  of  the  Regional  Developer  Business,  including  a  general  manager,  must  attend  and  complete  the  initial  training  to  our  satisfaction  and
participate in all other activities we require before soliciting Franchisees in the Development Area. Although we provide this training at no additional cost to Regional Developer, Regional Developer must pay all travel and living expenses which
it and its attendees incur.

If we determine that Regional Developer cannot complete initial training to our satisfaction, we may, at our option, either (1) require Regional Developer to attend additional training at Regional Developer’s expense (for which we may

charge reasonable fees), or (2) terminate this Agreement.

Regional Developer  shall  participate  in  periodic  webinars  and  sales  calls  scheduled  by  us  for  Regional  Developer  Businesses,  and  attend  a  national  business  meeting  or  convention  of  up  to  three  days  each  year. We  may  also  require
Regional Developer to attend up to two (2) additional or refresher training courses each year at our corporate offices, or another location we designate. We may charge reasonable fees for these courses, conventions, webinars, sales calls, and
programs. Regional Developer is responsible for all travel and living expenses.

5.2

Regional Developer Manual.

(a)        We  shall  loan  to  Regional  Developer  one  (1)  copy  of  our  Manual  for  Regional  Developer  Businesses  (“Manual  for  RDs”). Regional  Developer  shall  conduct  all  business  activities  in  strict  accordance  with  our  standard
operational methods and procedures as prescribed from time to time in the Manual for RDs. As used in the Agreement, the term “Manuals” shall be deemed to include the Manual for RDs delivered to Regional Developer, all amendments to the
Manual for RDs, and all supplemental bulletins, notices, exhibits, and memoranda which prescribe standard methods or techniques of operation, and which we may from time to time deliver to Regional Developer.

(b)    We shall have the right to modify or supplement the Manuals. Such modifications and supplements shall be effective and binding on Regional Developer fifteen (15) days after Notice thereof is mailed or otherwise delivered
to Regional Developer. Regional Developer acknowledges and agrees that modifications of and supplements to the Manuals may obligate Regional Developer to invest reasonable amounts of additional capital or incur reasonable higher operating
costs.

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confidentiality of the Manuals. Upon the termination of this Agreement, Regional Developer shall return to us all copies of the Manuals in its possession or control.

(c)        The  Manuals  are  our  property  and  may  not  be  duplicated,  copied,  disclosed  or  disseminated  in  whole  or  in  part  in  any  manner  except  with  our  express  prior  written  consent. Regional  Developer  shall  maintain  the

5.3

General Guidance and Site Assistance/Review.

provide additional or special guidance, assistance or training, Regional Developer must pay our then applicable charges, including our personnel per diem charges and any travel and living expenses.

(a)

General. We will provide guidance to Regional Developer in the Manuals and other bulletins or other written materials, by electronic media, and/or by telephone consultation. If Regional Developer requests and we agree to

(b)

Site Assistance and Review.

You shall submit to us for review each proposed site and proposed territory for each Franchisee prior to such Franchisee’s execution of any Franchise Agreement or lease for a proposed location inside of your
Development Area (whether or not such proposed location is in connection with a new Location Franchise, a relocation of an existing Location Franchise, or a conversion to a Location Franchise).  You shall comply with all of our requirements,
policies and procedures as to site assistance, including participation in and assistance in conducting any market study required by us. You hereby acknowledge and agree that only we may approve of the territorial boundaries for any Franchisee’s
territory.

(i)

Franchise.

(ii)

Regarding the re-sale (transfer) of an existing Location, you must receive our prior written approval if and when you seek to communicate our modification of the territorial boundaries of any such existing Location

You shall use your commercially-reasonable efforts to assist Franchisees in their execution of a premises lease with their landlord and shall ensure that our required lease language is contained within the lease or an
addendum to the lease as required in the then-current form of Franchise Agreement or as specified by us in writing. You shall use your commercially-reasonable efforts to have the Franchisees provide us with a copy of the lease prior to execution
for our approval.

(iii)

(iv)

You shall assist us with regard to each Franchisee’s execution of any and all documents related to the selling, opening, and operating of a Location Franchise.

right, during the Term of this Agreement and within your Development Area to do all of the following if you fail to satisfy the Minimum Development Obligation, at which time our right to conduct these responsibilities becomes unrestricted:

(v)

Notwithstanding the site assistance responsibilities delegated by us to you above, we may mutually agree during the Term to collaborate on the following items listed below; however we reserve the unrestricted

A.

B.

C.

D.

E.

and

search for and consider potential site locations for possible Location Franchises;

acquire real estate rights, under a letter of intent, lease, sublease, or otherwise (as owner, lessor, sub-lessor, or otherwise) for potential site locations for Location Franchises;

assign, lease, sub-lease, or otherwise any real estate rights directly to franchisees or prospective franchisees or option holders;

notify (directly or through you) existing franchisees or prospective Franchisees of potential site locations for Location Franchises so that they may consider acquiring real estate rights for such site locations;

require that you visit, evaluate and complete any required site review for us on any potential site locations that we have identified to become Location Franchises.

5.4

Franchise  Registration  and  Disclosure. Neither  Regional  Developer  nor  any  representative  of  Regional  Developer  shall  solicit  prospective  Franchisees  of  Location  Franchises  until  we  have  registered  our  current  Franchise

Disclosure Document in applicable jurisdictions in the Development Area and have provided Regional Developer with the requisite documents, or at any time when we notify Regional Developer that our

6

registration is not then in effect or our documents are not then in compliance with applicable law. If Regional Developer’s activities pursuant to this Agreement require the preparation, amendment, registration, or filing of information or any
disclosure  or  other  documents,  then  all  requisite  disclosure  documents,  ancillary  documents,  and  registration  applications  shall  be  prepared  and  filed  by  us  or  our  designee,  and  registration  secured,  before  Regional  Developer  may  solicit
prospective Franchisees for Location Franchises. Costs of such registration applicable to Regional Developer shall be borne by Regional Developer. In particular, Regional Developer shall:

applicable legal disclosure, filing or other legal requirements;

(a)    prepare and forward to us verified financial statements of Regional Developer in such form and for such periods as shall be designated by us, including audited financial statements, if necessary and appropriate to comply with

(b)    promptly provide all information reasonably required by us to prepare all requisite disclosure documents and ancillary documents for the offering of franchises throughout the Development Area; and

(c)    execute all documents required by us for the purpose of registering Regional Developer and us to offer franchises throughout the Development Area.

Regional Developer agrees to review all information pertaining to Regional Developer prepared to comply with legal requirements for selling franchises in the Development Area and verify its accuracy if so requested by us. Regional

Developer acknowledges that we and our affiliates and designees shall not be liable to Regional Developer for any errors, omissions or delays which occur in the preparation of such materials.

5.5

Investigation and Qualification of Prospective Franchisees.

offer to modify any Franchise Agreement or other contract.

(a)    Each Location Franchise opened by a Franchisee pursuant to this Agreement shall be the subject of a separate Franchise Agreement with us, upon our then current form.  Regional Developer shall have no right to modify or

(b)      Regional Developer shall be responsible for disclosing (or re-disclosing, when there are updates or supplements) to prospects our most current form of the Franchise Disclosure Document.

providing for a protected territory surrounding said Location Franchise, as determined by us.

(c)

If we shall approve a Franchisee and a prospective franchise location, Regional Developer shall transmit to such Franchisee for execution copies of our then-current Franchise Agreement pertaining to the approved site and

procedures relating to qualification of Franchisees then in effect, and shall obtain all information required of prospective Franchisees by us.

(d)

Regional  Developer  shall  investigate  the  qualifications  of  each  prospective  Franchisee  and  the  suitability  of  each  prospective  franchise  location  in  the  Development Area  in  accordance  with  our  standards,  policies  and

furnish to us all information relating to the prospective Franchisee which shall be required by us in the form and manner customarily required by us.

(e)    After Regional Developer is satisfied that a prospective Franchisee meets the standards established by us, Regional Developer may recommend to us the approval of such prospective Franchisee. Regional Developer shall then

(f)    We may thereafter conduct or obtain such credit reports and background checks on prospective franchisees as we deem necessary or convenient. We may then approve or disapprove a prospective franchisee for any reason and
may seek further information with respect to the prospective Franchisee. Regional Developer shall cooperate with us in any further investigation of the prospective Franchisee. If we shall reject a prospective Franchisee, we shall provide Regional
Developer with a written explanation of the reasons therefor.

(g)    Regional Developer shall deliver to us a copy of all correspondence with Franchisees that is material to the franchise relationship, concurrently with its being sent or received by Regional Developer.

5.6

Training and Support.

(a)    Initial and Ongoing Assistance to Franchisees.

Unless we designate otherwise, you shall provide Franchisees with such initial and ongoing assistance, supervision, training and other services as we delegate to you as specified in the Manuals or other written directives to you, including

the following responsibilities:

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(i)

(ii)

(iii)

(iv)

You shall provide initial and ongoing training to Franchisees within the Development Area pursuant to Section 5.6(b) below.

You shall comply with all aspects of our Opening Process as set forth in the Manuals and as prescribed by us from time to time.

You shall perform field support and coordination responsibilities for Franchisees within the Development Area and shall act as a liaison to facilitate communication between Franchisees and us.

You shall at all times employ a sufficient number of qualified staff, and shall maintain adequate office facilities to: (i)  satisfy  the  Minimum  Development  Obligation  and  (ii)  supervise,  assist,  train  and  provide

services to Franchisees in the Development Area, as required by this Agreement and the Manuals.

convention.

(v)

All Owners owning at least a thirty percent (30%) equity stake in you shall at your expense, attend such conferences and meetings as required by us from time to time, including, without limitation, each franchisee

(vi)

You shall assist us to collect from Franchisees within your Development Area the following: Royalty, National Marketing Fee, or any other fees due to us or any affiliate of us.

You shall assist us in the enforcement and compliance by each Franchisee within your Development Area as to the proper maintenance and submission of records and reports as set forth in the Franchise Agreement
and the Manuals. You shall assist us to inspect and review each Franchisee’s Location Franchise located within your Development Area to achieve the Franchisee’s compliance with our specifications and standards, systems, operation manuals and
the terms of their Franchise Agreement.

(vii)

subject to your ability to obtain such information concerning any Location Franchise within your Development Area.

(viii) You shall, in our determination, conduct or assist us with operational review of any Franchisees within your Development Area, as well as provide us with ongoing information, as requested from time to time by us,

Franchise Agreement for franchises within the Development Area.

(ix)

You shall comply with the Manuals, Specifications and Standards, and our Systems provided from time to time by us describing your responsibilities pertaining to the sales, transfer or renewal of a Franchisee’s

(x)

You shall conduct networking meetings, on-site visits, and provide ongoing communication to the Franchisees within your Development Area.

(iv) convert a competitor into a Location Franchise; and/or (v) conduct an upgrade to a Location Franchise within your Development Area.

(xi)

You shall provide coordination to Franchisees who do any of the following within your Development Area:  (i) open a new Location Franchises; (ii) remodel a Location Franchise; (iii) relocate a Location Franchise;

to you in writing from time to time.

(xii)

You shall provide the support and assistance to Franchisees in the Development Area as set forth in the Manuals, the Standards and Specifications, the Systems, this Agreement, or as otherwise communicated by us

Section 5.6. You hereby agree that we do not have to pay you any portion of fees (including any fees stated in Section 8.2 of this Agreement) that we actually Collect from Franchisees in the Development Area during the relief period.

(xiii) We may from time to time, as mutually agreed upon by the parties, relieve you from the duty to provide the initial and on-going support and coordination to Franchisees in the Development Area stated within this

(b)    Training Programs Provided to Franchisees.

Specifications, the Systems, and you shall distribute to the Franchisee the training and other materials made available by us to you.

(xiv) You  shall  provide  training  programs  for  Franchisees  within  the  Development Area  in  accordance  with  the  procedures  set  forth  in  this Agreement,  the  Franchise Agreement,  the  Manuals,  our  Standards  and

8

training.

(xv)

You shall provide Franchisees in the Development Area with additional training as may be required by us from time to time and you shall be solely responsible for all expenses associated with such additional

(xvi) You shall promote and facilitate cooperation between us and any Franchisee as required by the Manuals, including but not limited to the following:

to its franchisees and to provide a forum for Franchisees to share information and ideas;

A.

B.

Ensuring that Franchisees stay advised of activities conducted by us in support to the System;

Pursuant to the Manuals or as communicated to you by us in writing, scheduling and conducting meetings of Franchisees in the Development Area to distribute, review and explain materials provided by us

programs as required from time to time; and

C.

D.

Ensuring that we are advised of any and all major issues or problems raised at any franchisee meetings or otherwise in the Development Area;

You  shall  notify  us  immediately  of  any  Location  Franchise  located  within  the  Development Area  that  is  operated  by  a  person  or  contains  individuals  who  have  not  successfully  completed  all  training

E.

All training provided by you to Franchisees must be conducted by personnel that have successfully completed our applicable training.

5.7    Inspection of Location Franchises and Operations. Regional Developer shall conduct inspections of all of the Location Franchises in the Development Area, and of its operations and the review of the operations of all Location
Franchises in the Development Area, in accordance with the standards from time to time established by us, upon such schedules and according to such procedures as shall be agreed upon by us and Regional Developer, acting in good faith, but, in
any event, at least the minimum number of times each calendar quarter prescribed in the Manual for RDs. Regional Developer shall provide reports to us with respect to the findings of such inspections, in such form and at such time as we shall
require. We reserve the right to conduct periodic reviews or inspections of your Regional Developer Business operations to ensure that you are in compliance with this Agreement, the Manual for RDs, standards, and any of our other written
directives to you.

5.8

Marketing and Promotion. Regional Developer shall participate in all promotion and marketing activities required by us of our Regional Developers, as required in the Franchise Agreements, or otherwise. In addition:

(a)

(b)

You shall assist Franchisees to establish, support and remain members in good standing of the National Advertising Fund and any applicable Co-ops within the Development Area.

You shall monitor the Franchisees’ advertising within the Development Area for compliance with our standards and specifications (including required advertising expenditures), systems, operation manuals, or as otherwise

specified in writing by us from time to time.

Franchises.

(c)

You  shall  promote  and  support  all  national  media  advertising  campaigns  initiated  by  us  and  otherwise  provide  such  assistance  and  support  to  Franchisees  regarding  the  advertising  and  marketing  of  their  Location

Location Franchise(s).

(d)

You shall assist Franchisees with the Grand Opening planning and execution for their Location Franchises, including the collection of at least two hundred (200) leads from prospective new patients prior the opening of their

5.9

Operation of a Location Franchise. You must own, operate and maintain at least one Location Franchise within your Development Area throughout the term of this Agreement. You must execute a Franchise Agreement and pay our
then-current initial franchise fee for Location Franchise at the same time you execute this Agreement. The following requirements will apply to such Location Franchise: (a) the business must be located within your Development Area, unless we
agree otherwise; and (b) you shall be required to remit the Royalty Fee, as that term is defined in your Franchise Agreement, and any other fees due to us or our affiliates pursuant to the terms of said agreement, and receive the reimbursement
pursuant to the terms of this Agreement. The Initial Franchise Fee for the Location Franchise you own and operate in the Development Area will not be covered by the Initial Regional Developer Fee paid to us pursuant to this Agreement.

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5.10

Report  of  Material  Franchisee  Violations. If you receive notice, or are informed, of any material violation or breach by any Franchisee within your Development Area of the manuals, standards and specifications, systems, or

applicable Franchise Agreement, you must promptly notify us in writing of the same.

6.

OPERATING STANDARDS.

6.1          Standard  of  Service. Regional  Developer  shall  at  all  times  give  prompt,  courteous  and  efficient  service  to  Location  Franchises  in  the  Development Area. Regional  Developer  shall,  in  all  dealings  with  Franchisees,  prospective

Franchisees and the public, adhere to the highest standards of honesty, integrity, fair dealings and ethical conduct.

6.2    Compliance with Laws and Good Business Practices. Regional Developer shall secure and maintain in force all required licenses, permits and certificates relating to Regional Developer’s activities under this Agreement and operate in
full  compliance  with  all  applicable  laws,  ordinances  and  regulations. Regional  Developer  acknowledges  being  advised  that  many  jurisdictions  have  enacted  laws  concerning  the  advertising,  sale,  renewal  and  termination  of,  and  continuing
relationship between parties to a franchise agreement, including, without limitation, laws concerning disclosure requirements. Regional Developer agrees promptly to become aware of and to comply with all such laws and legal requirements in
force in the Development Area and to utilize only disclosure documents that we have approved for use in the applicable jurisdiction.

6.3    Accuracy of Information. Before it solicits any prospective franchisee, Regional Developer shall each time take reasonable steps to confirm that the information contained in any written materials, agreements and other documents
related to the offer or sale of franchises is true, correct and not misleading at the time of such offer or sale and that the offer or sale of such franchise will not at that time be contrary to or in violation of any applicable state law related to the
registration  of  the  franchise  offering. We  shall  provide  Regional  Developer  with  any  changes  to  our  disclosure  documents  and  other  agreements  on  a  timely  basis  and,  upon  request,  provide  Regional  Developer  with  confirmation  that  the
information contained in any written materials, agreements or documents being used by Regional Developer is true, correct and not misleading, except for information specifically relating to disclosures regarding Regional Developer. If Regional
Developer notifies us of an error in any information in our documents, we shall have a reasonable period of time to attempt to correct any deficiencies, misrepresentations or omissions in such information.

6.4    Notification of Litigation. Regional Developer shall notify us in writing within five (5) days after the commencement of any action, suit, arbitration, proceeding, or investigation, or the issuance of any order, writ, injunction, award
and decree, by any court agency or other governmental instrumentality, which names Regional Developer or any of its Owners or otherwise concerns the operation or financial condition of Regional Developer, the Regional Developer Business or
any Franchisee.

6.5    Insurance. Regional Developer shall at all times during the term of this Agreement maintain in force, at Regional Developer’s sole expense, insurance written on an occurrence basis for the Regional Developer Business of the types,
in the amounts and with such terms and conditions as we may from time to time prescribe in the Regional Developer Manual or otherwise. All of the required insurance policies shall name us and affiliates designated by us as additional insured,
contain a waiver of the insurance company’s right of subrogation against us and the designated affiliates, and provide that we will receive thirty (30) days’ prior written notice of termination, expiration, cancellation or modification of any such
policy. You are responsible for any and all claims, losses or damages, including to third persons, originating from, in connection with, or caused by your failure to name us as an additional insured on each insurance policy.  You agree to defend,
indemnify and hold us harmless of, from, and with respect to any such claims, loss or damage arising out of your failure to name us as additional insured, which indemnity shall survive the termination or expiration and non-renewal of this
Agreement.

Notwithstanding the existence of such insurance, you are and will be responsible for all loss or damage and contractual liability to third persons originating from or in connection with the operation of the Regional Developer franchise, and
for all claims or demands for damages to property or for injury, illness or death of persons directly or indirectly resulting therefrom; and you agree to defend, indemnify and hold us harmless of, from, and with respect to any such claims, loss or
damage, which indemnity shall survive the termination or expiration and non-renewal of this Agreement. In addition to the requirements of the foregoing paragraphs of this Paragraph 6.5, you must maintain any and all insurance coverage in such
amounts and under such terms and conditions as may be required in connection with your lease or purchase of any premises used to operate your Regional Developer franchise.

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Your obligation to maintain insurance coverage as described in this Agreement will not be reduced in any manner by reason of any separate insurance we maintain on our own behalf, nor will our maintenance of that insurance relieve you

of any obligations under this Agreement.

If you fail to pay the premiums for insurance required to operate your franchise, we may obtain insurance for you and you will be required to reimburse us within ten (10) days of receipt of a demand for reimbursement from us. We will

have the right to debit your account the amounts owed to us for such premiums if you fail to pay us within ten (10) days of our request for reimbursement.

6.6    Proof of Insurance Coverage. Regional Developer will provide proof of insurance to us before beginning operations of its Regional Developer Business. This proof will show that the insurer has been authorized to inform us in the
event any policies lapse or are cancelled or modified. We have the right to change the types, amount and terms of insurance that Regional Developer is required to maintain by giving Regional Developer prior reasonable notice. Noncompliance
with  these  insurance  provisions  shall  be  deemed  a  material  breach  of  this Agreement,  and  in  the  event  of  any  lapse  in  insurance  coverage,  we  shall  have  the  right,  in  addition  to  all  other  remedies,  to  demand  that  Regional  Developer  cease
operations of its Regional Developer Business until coverage is reinstated or, in the alternative, to pay any delinquencies in premium payments and charge the same back to Regional Developer.

6.7       Advertising  Requirement  and  Cooperatives. You must meet the minimum advertising requirement we establish for your Regional Developer Business (“Minimum Advertisement Requirement”). We will establish the Minimum
Advertising Requirement at the time you sign this Agreement. However, your Minimum Advertising Requirement will be no event be less than $750 per month, or $9,000 per year per Development Area owned by you.  You may be required to
provide receipts to show you are meeting this requirement. We reserve the right to increase the Minimum Advertisement Requirement for your Regional Developer Business if we determine that it is necessary for you to meet your Minimum
Development Obligation. We may require you to submit to corporate your yearly lead generation marketing plan for review and approval.

If one is created, you will be required to join and participate in an Advertising Cooperative (“Co-op”), which is an association of Regional Developers who are located within a Designated Market Area (“DMA”).  A DMA is a geographic
area around a city in which the radio and television stations based in that city account for a greater proportion of the listening/viewing public than those based in the neighboring cities. One function of the Co-op is to establish a local advertising
pool, of which the funds must be used for advertising only and for the mutual benefit of each Co-op member. We have the right to specify the manner in which any Co-ops are organized and governed, and require any and all Co-ops to be legal
entities of the state where they are located. Co-ops must operate according to written bylaws which have been approved by us. Co-ops must provide us a copy of their organizational documents and bylaws prior to commencing any marketing or
other activities. Currently, there are no Co-ops, however, if established, each Regional Developer must contribute to a Co-op according to the Co-op’s rules and regulations, and bylaws, as determined by its members.  Amounts contributed to Co-
ops may be considered as spent toward your Minimum Advertising Requirement under this Agreement, if appropriately documented and spent according to our defined criteria for advertising.

6.8

Approval of Advertising. Prior to their use by Regional Developer, samples of all advertising and promotional materials not prepared or previously approved by us shall be submitted to us for approval, which approval shall not be
unreasonably withheld. Regional Developer shall not use any advertising or promotional materials that we have not approved or have disapproved. Regional Developer acknowledges and understands that certain states require the filing of franchise
sales advertising materials with the appropriate state agency prior to dissemination. Regional Developer agrees fully and timely to comply with such filing requirements at Regional Developer’s own expense unless such advertising has been
previously filed with the state by us. We may charge Regional Developer for the costs incurred by us in printing large quantities of advertising and marketing materials supplied by us to Regional Developer at Regional Developer’s request. We
may require you to submit to corporate your yearly lead generation marketing plan for review and approval.

6.9

Websites. As  used  in  this Agreement,  the  term  “Website”  means  an  interactive  electronic  document  contained  in  a  network  of  computers  linked  by  communications  software  that  refers  to  the  Franchise  Locations,  Regional

Developers, the System, or the Marks. The term “Website” includes, but is not limited to, Internet and World Wide Web pages. In connection with any Website, Regional Developer agrees to the following:

more web page(s) to describe Regional Developer. Such web pages(s) will most likely be located on our Website.

(a)    Regional Developer shall not operate or establish a Website separate from our Website.  All franchise leads should be directed to www.thejointfranchise.com. We shall have the right, but not the obligation, to designate one or

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6.10

Accounting,  Bookkeeping  and  Records. Regional  Developer  shall  maintain  at  its  business  premises  in  the  Development Area  all  original  invoices,  receipts,  checks,  contracts,  licenses,  acknowledgement  of  receipt  forms,  and
bookkeeping and business records we require from time to time. Regional Developer shall furnish to us, within one hundred twenty (120) days after the end of Regional Developer’s fiscal year, a balance sheet and profit and loss statement (audited
by a CPA, if requested by us) for Regional Developer’s Business for such year (or a monthly or quarterly statement if required by us, in which case such statements also shall reflect year-to-date information). In addition, upon our request, within
ten (10) days after such returns are filed, exact copies of federal and state income, sales and any other tax returns and such other forms, records, books and other information as we periodically require regarding Regional Developer’s Business, shall
be furnished to us. Regional Developer shall maintain all records and report of the business conducted pursuant to this Agreement for at least two (2) years after the date of termination or expiration of this Agreement.

6.11

Reports and Annual Business Plan.

about efforts to solicit prospective Franchisees, the status of pending real estate transactions and the status of Location Franchises.

(a)    Reports. Regional Developer shall, as often as required by us, deliver to us a written report of its Regional Developer Business activities in such form and detail as we may from time to time specify, including information

the form designated by us. If you have a business plan on file with us, an update of such business plan, in the form designated by us will satisfy this requirement

(b)    Annual Business Plan. On or before the one-hundred and twentieth (120 ) day following each calendar year (or fiscal year, if you are on a non-calendar fiscal year) during the Term, you shall submit an annual business plan in

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6.12

Computer Systems. You are not required to purchase any particular computer system, operating software or hardware to operate your Regional Developer Business, however, you will be required to use a computer and printer to

operate your Regional Developer Business, and need to have access to a broadband Internet connection in order to operate your Regional Developer Business.

6.13

Technology Systems.

(a)

Generally. You must acquire and utilize all information and communication technology systems that we specify from time to time, including, without limitation, computer systems, webcam systems, telecommunications
systems, security systems, disclosure systems, electronic signature systems and similar systems,, together with the associated hardware, software (including cloud-based software) and related equipment, software applications, mobile apps, and
third-party services relating to the establishment, use, maintenance, monitoring, security or improvement of these systems (collectively referred to as the “Technology Systems”). The Technology Systems may relate to matters such as purchasing,
pricing, accounting, order entry, inventory control, contact management, delivery of Franchise Disclosure Documents, document preparation, facilitation of electronic signatures, security, information storage, retrieval and transmission, customer
information, customer loyalty, marketing, communications, copying, printing and scanning, or any other business purpose that we deem appropriate. We may require that you, at your expense, acquire new or substitute Technology Systems, and/or
replace, upgrade or update existing Technology Systems, upon reasonable prior notice.

Use and Access. You must utilize your Technology Systems in accordance with the Manual. You may not load or permit any unauthorized programs or games on your Technology Systems. You must ensure that your
employees are adequately trained in the use of the Technology Systems. You agree to take all steps necessary to enable us to have independent and unlimited access to the operational data collected through your Technology Systems, including
information regarding your revenues and expenses. Upon our request, you agree to provide us with the user IDs and passwords for your Technology Systems, including upon termination or expiration of this Agreement.

(b)

by hackers and other unauthorized intruders. Upon our request, you must obtain and maintain cyber insurance and business interruption insurance for technology disruptions.

(c)

Disruptions. You are solely responsible for protecting against computer viruses, bugs, power disruptions, communication line disruptions, internet access failures, internet content failures, date-related problems, and attacks

purchased or licensed from third party suppliers. We and/or our affiliate may develop proprietary software, technology or other components of the Technology Systems that will become part of our

(d)

Fees and Costs. You are responsible for all fees, costs and expenses associated with acquiring, licensing, utilizing, updating and upgrading the Technology Systems. Certain components of the Technology Systems must be

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System. If this occurs: (i) you agree to pay us (or our affiliate) commercially reasonable licensing, support and maintenance fees; and (ii) upon our request, you agree to enter into a license agreement with us (or our affiliate) in a form that we
prescribe  governing  your  use  of  the  proprietary  software,  technology  or  other  component  of  the  Technology  Systems.  We  also  reserve  the  right  to  enter  into  master  agreements  with  third-party  suppliers  relating  to  any  components  of  the
Technology Systems and then charge you for all amounts that we must pay to these suppliers based upon your use of the software, technology, equipment, or services provided by the suppliers. The “technology fee” includes all amounts that you
must pay us or our affiliates relating to the Technology Systems, including amounts paid for proprietary items and amounts that we collect from you and remit to third-party suppliers based on your use of their systems, software, technology or
services. The amount of the technology fee may change based upon changes to the Technology Systems or the prices charged by third-party suppliers with whom we enter into master agreements. The technology fee does not include any amounts
that you directly pay to third party suppliers for any component of the Technology Systems. The technology fee is due 10 days after invoicing or as otherwise specified by us from time to time.

6.13    Management of Business. You must personally participate in the direct operation of your Regional Developer Business. If you do not personally participate in the direct operation of your Regional Developer Business on a full-time
basis, then you are obligated to have a fully trained Manager operate the franchise. We believe that only a person with an equity interest can adequately ensure that our standards of quality and competence are maintained. We required that you be
directly involved in the day-to-day operations and utilize your best efforts to promote and enhance the performance of the Regional Developer Business.

Any Manager you employ at the launching of your franchise operations must complete the initial management-training course required by the Company. All subsequent Managers must be trained fully according to our standards by either

the franchise owner or the Company. However, the Company may charge a fee for this additional training.

7.

DEVELOPMENT FEE; SHARING OF COSTS IN THE DEVELOPMENT AREA.

    7.1    Regional Developer shall pay to us a non-refundable “Development Fee” of ____________________________________________________ Dollars ($ _______________), payable upon execution of this Agreement.

7.2    Regional Developer shall pay us, on demand, one-half (1/2) of documented Model Defense Costs (the “RD Expense Share” (as further set forth at Section 7.3 below)). For purposes of this Section 7, “Model Defense Costs” shall
mean documented third-party expenses (including without limitation, attorneys’ fees and applicable court or expert witness costs) incurred by the Company to defend threats to The Joint business model in the Development Area arising from
newly enacted or proposed, revised or otherwise amended restrictions, legislation, rules, ordinances, and other administrative, state, or governmental actions attempted to be put in place at the Federal, State, County, or local level governing all or a
portion of the Development Area, including potential actions by the applicable state Chiropractic Board or similarly named entity that governs Chiropractic practice in all or a portion of the Development Area. The RD Expense Share shall be due
upon demand from the Company, so long as the demand includes documentation of all third-party costs and expenses incurred and paid by the Company that comprise the Model Defense Costs (the “Expense Notice”). If the Regional Developer
does not pay the RD Expense Share to the Company within fifteen (15) days of receipt of the Expense Notice, so long as the Company provides prior written notice to Regional Developer, the Company may offset all or a portion of the RD
Expense Share detailed in the Expense Notice against monies due and owing the Regional Developer under Section 8 below.

7.3    Regional Developer shall pay us, on demand as set forth above, the RD Expense Share of one-half (1/2) of documented costs and expenses in the event that: (i) the Company in its sole discretion agrees to pay a Franchisee in the Development
Area any amount arising from the termination of that Franchisee’s franchise agreement (or if the Company waives collection of any amount to which it is entitled), (ii) a court or arbitrator of competent jurisdiction determines that the Company
must pay that Franchisee any amount (or that the Company must waive collection of any amount to which it is entitled); or (iii) the Company otherwise suffers a loss or damages in connection with a Franchisee in the Development Area.

8.

PAYMENTS TO REGIONAL DEVELOPER.

8.1

Initial Fee Commission and Conditions of Payment. During the term of this Agreement, Regional Developer shall be paid a commission, as set forth in this Section, paid from the initial franchise fees paid by

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Franchisees  and/or  Regional  Developer  for  the  purchase  of  Location  Franchises  to  be  located  within  the  Development Area  (the  “Initial  Fee  Commission”),  subject  to  fulfillment  of  the  following  conditions:  (a)  the  Franchisee  (or  Regional
Developer) executes a Franchise Agreement with us and an initial franchise fee has been paid to and actually received by us (we shall not be deemed to have received any fees paid into escrow, if applicable, until such fees actually have been
remitted to us); and (b) Regional Developer has complied with all of its other obligations under this Agreement with respect to such sale and has verified the same to us in writing in a form prescribed by us. The Initial Fee Commission shall be fifty
percent (50%) of the initial franchise fee for each Location Franchise that is sold pursuant to this Agreement minus any referral fees or sales commissions, if any, and will be payable to Regional Developer within twenty (20) days after the
conditions of this Section 8.1 have been fulfilled. In addition, Regional Developer shall be entitled to a commission of 50% of any transfer and/or renewal fees Company collects from Location Franchises within the Development Area.

If we are required to refund any portion of the initial franchise fees paid by the Franchisee for the purchase of a Location Franchise, Regional Developer shall share fifty percent (50%) of the refunding responsibility.

If we and you mutually agree for us to relieve you of your franchise sales responsibilities and if we (or our designees) undertake said responsibility in originating and closing the sales lead which results in a sale of a Location Franchise
located in the Development Area, then we shall pay to you a commission equal to twenty-five percent (25%) of the initial franchise fee we actually collect. If we decide to offer initial Franchisees a limited time promotional discount of the initial
franchise fee, then you hereby agree to your share of any such reduced fee shall also be reduced proportionately.

8.2

Commissions on Royalty Fees. We shall pay to Regional Developer, on or before the 20  day of each month, 42.957% of the royalty fees (which excludes advertising and marketing fees) actually received by us from each Location
Franchisee located in the Development Area during the applicable period pursuant to their Franchise Agreement (“Royalty Fees”).  Notwithstanding the foregoing, if Regional Developer has failed to conduct the periodic inspections described in
Section 5.7 and failed to perform in any material respect, with respect to one (1) or more Franchisees located in the Development Area, the other services described in Section 5 to be provided to Franchisees located in the Development Area during
any applicable month, then Regional Developer shall not be entitled to receive commissions on Royalty Fees with respect to such Franchisees for the period during which reports or services were not provided.

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8.3

Commissions After Termination. All payments under this Section 8 shall immediately and permanently cease after the expiration or termination of this Agreement, although Regional Developer shall receive all amounts which have

accrued to Regional Developer as of the effective date of expiration or termination.

8.4

Application of Payments. Our payments to Regional Developer shall be based on amounts actually collected from Franchisees, not on payments accrued, due or owning. In the event of termination of a Franchise Agreement for an
Location Franchise within the Development Area, we shall apply any payments received from a Franchisee to pay past due indebtedness of that Franchisee for Royalty Fees, advertising contributions, purchases from us or our affiliates, interest or
any other indebtedness on that Franchisee to us or our affiliates. To the extent that such payments are applied to a Franchisee’s overdue Royalty Fee payments, Regional Developer shall be entitled to its pro rata share of such payments, less its pro
rata share of the costs of collection paid to third parties.

8.5

Setoffs and Refunds. Regional Developer shall not be allowed to set off amounts owed to us for fees or other amounts due under this Agreement against any monies owed to Regional Developer by us, which right to set off is hereby
expressly waived by Regional Developer. We shall be allowed to set off against amounts owed to Regional Developer for commissions, Royalty Fees or other amounts due under this Agreement any monies owed to us by Regional Developer.  In
the event that we are required to refund any monies paid to us by a Franchisee within your Development Area, you agree to refund or return to us any monies your have received from us relating to such Franchisee.

9.

MARKS.

9.1

Ownership and Goodwill of Marks. Regional Developer’s right to use the Marks is derived only from this Agreement and is limited to Regional Developer’s operation of its Regional Developer Business. Regional Developer’s
unauthorized use of the Marks is a breach of this Agreement and infringes our rights in the Marks. Regional Developer acknowledges and agrees that Regional Developer’s use of the Marks and any goodwill established by that use are for our
exclusive  benefit  and  that  this Agreement  does  not  confer  any  goodwill  or  other  interests  in  the  Marks  upon  Regional  Developer  (other  than  the  right  to  operate  a  Regional  Developer  Business  under  this Agreement).  All  provisions  of  this
Agreement relating to the Marks apply to any additional and substitute trademarks and service marks we authorize Regional Developer to use.

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9.2

Limitations on Regional Developer’s Use of Marks. Regional Developer may not use any Mark: (1) as part of any corporate or legal business name; (2) with any prefix, suffix or other modifying words, terms, designs, symbols
other than logos we have licensed to Regional Developer; (3) in selling any unauthorized services or products; (4) as part of any domain name, electronic address or search engine, without our consent; or (5) in any other manner we have not
expressly  authorized  in  writing. Regional  Developer  may  not  use  any  Mark  in  advertising  the  transfer,  sale  or  other  disposition  of  Regional  Developer’s  business  under  this Agreement  or  an  ownership  interest  in  Regional  Developer  (if  a
corporation, partnership, limited liability company or another business entity holds the franchise at any time during this Agreement’s term) without our prior written consent.

9.3

Notification of Infringements and Claims. Regional Developer agrees to notify us immediately of any apparent infringement of or challenge to Regional Developer’s use of any Mark, or of any person’s claim of any rights in any
Mark, and not to communicate with any person other than us and our attorneys and Regional Developer’s attorneys regarding any infringement, challenge or claim. We may take action we deem appropriate (including no action) and control
exclusively any litigation, U.S. Patent and Trademark Office proceeding or other administrative proceeding arising from any infringement, challenge or claim or otherwise concerning any Mark. Regional Developer agrees to sign any documents
and take any actions that, in the opinion of our attorneys, are necessary or advisable to protect and maintain our interests in any litigation or Patent and Trademark Office or other proceeding or otherwise to protect and maintain our interests in the
Marks.

9.4

Discontinuance of Use of Marks. If we believe at any time that it is advisable for us and/or Regional Developer to modify or discontinue using any Mark and/or use one or more additional or substitute trademarks or service marks,
Regional Developer agrees to comply with our directions within a reasonable time after receiving noticed. We need not reimburse Regional Developer for Regional Developer’s expenses in complying with these directions, for any loss of revenue
due to any modified or discontinued Mark, or for Regional Developer’s expenses of promoting a modified or substitute trademark or service mark.

9.5

Indemnification  For  Use  of  Marks. We agree to indemnify and reimburse  Regional  Developer  against  and  for  all  damages  for  which  Regional  Developer  is  held  liable  in  any  trademark  infringement  proceeding  arising  out  of
Regional Developer’s authorized use of any Mark pursuant to and in compliance with this Agreement, and for all costs Regional Developer reasonably incurs in the defense of any such claim in which Regional Developer is named as a party, so
long as Regional Developer has timely notified us of the claim, and have otherwise complied with this Agreement. At our option, we may defend and control the defense of any proceeding relating to any Mark.

10.

CONFIDENTIAL INFORMATION.

We possess (and may continue to develop and acquire) certain confidential information relating to the development and operation of Location Franchises and Regional Developer Businesses (the “Confidential Information”), which

includes (without limitation):

(1)

(2)

(3)

(4)

(5)

(6)

(7)

site selection criteria;

methods, formats, specifications, standards, systems, procedures, sales and marketing techniques, knowledge and experience used in developing and operating Location Franchises and Regional Developer Businesses;

marketing research and promotional, marketing and advertising programs for Location Franchises and Regional Developer Businesses;

knowledge of specifications for and suppliers or, and methods of ordering, certain operating assets and products that Location Franchises and Regional Developer Businesses use;

knowledge of the operating results and financial performance of Location Franchises and Regional Developer Businesses;

customer communication and retention programs, along with data used or generated in connection with those programs; graphic designs and related intellectual property;

information generated by or used or developed in the operation of Location Franchises and Regional Developer Businesses, including customer names, addresses, telephone numbers and related information; and

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(8)

any other information designated confidential or proprietary by us.

Regional Developer acknowledges and agrees that by entering into this Agreement, Regional Developer will not acquire any interest in Confidential Information, other than the right to use certain Confidential Information in accordance
with this Agreement, and that Regional Developer’s use of any Confidential Information in any other business would constitute an unfair method of competition with us and our franchisees. Regional Developer further acknowledges and agrees
that the Confidential Information is proprietary, includes our trade secrets, and is disclosed to Regional Developer only on the condition that Regional Developer agrees, and it does agree, that Regional Developer:

(1)

(2)

(3)

(4)

will not use any Confidential Information in any other business or capacity;

will keep the Confidential Information absolutely confidential during and after this Agreement’s term;

will not make unauthorized copies of any Confidential Information disclosure via electronic medium or in written or other tangible form;

will  adopt  and  implement  all  reasonable  procedures  that  we  periodically  prescribe  to  prevent  unauthorized  use  or  disclosure  of  Confidential  Information,  including,  without  limitation: (i)  restricting  its  disclosure  to  Regional
Developer’s personnel and Franchisees needing to know such Confidential Information in order to develop and operate the Location Franchises; and (ii) requiring those having access to Confidential Information to sign confidentiality
and non-disclosure agreements. We have the right to regulate the form of agreement that Regional Developer uses and to be a third party beneficiary of that agreement with independent enforcement rights; and

(5)

will not sell, trade or otherwise profit in any way from the Confidential Information, except using methods approved by us.

All ideas, concepts, techniques or materials relating to a Location Franchise or Regional Developer Business, whether or not protectable intellectual property and whether created by or for Regional Developer or its employees, must be
promptly disclosed to us and will be deemed to be our sole and exclusive property and works made-for-hire for us. To the extent any item does not qualify as a “work made-for-hire” for us, by this paragraph, Regional Developer assigns ownership
of that item, and all related rights to that item, to us and agrees to sign whatever assignment or other documents we request to evidence our ownership or to help us obtain intellectual property rights in the item.

“Confidential Information” does not include information, knowledge or know-how which is or becomes generally known in business consulting industry or which Regional Developer knew from previous business experience before we
provided it to Regional Developer (directly or indirectly) or before Regional Developer attended our initial training program. If we include any matter in Confidential Information, anyone who claims that it is not Confidential Information must
prove that the exclusion in this paragraph is fulfilled.

11.

ASSIGNABILITY.

11.1

Assignability by Company.

to require regional Developer to perform any or all of its obligations hereunder, in favor or such subsidiary or affiliate, by delivery of written Notice thereof to Regional Developer.

(a)    We shall have the right, but not the obligation, to cause a subsidiary or affiliate of ours to perform any or all of our obligations and exercise any or all of our rights under this Agreement and under any Franchise Agreement, and

(b)    We shall have the right to assign this Agreement, or any of our rights and privileges under this Agreement to any other person, firm or corporation, other than a subsidiary or affiliate of ours, without Regional Developer’s prior

consent, and we shall not be liable for any obligations accruing under this Agreement after the effective date of such assignment; provided the assignee shall expressly assume and agree to perform our obligations under this Agreement and is
reasonably capable of performing them.

11.2

Assignments by Regional Developer.

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(a)    We have entered into this Agreement in reliance upon and in consideration of the singular personal skills, character, aptitude, business ability, financial capacity and qualifications of Regional Developer and the trust and
confidence  reposed  in  Regional  Developer  or,  in  the  case  of  a  business  entity  Regional  Developer,  its  owners  (individually,  an  “Owner”).  Therefore,  neither  Regional  Developer’s  interest  in  this Agreement  nor  any  of  its  rights  or  privileges
hereunder shall be assigned or transferred, voluntarily or involuntarily, in whole or in part, by operation of law or otherwise, in any manner, without our prior written approval.

disposition and includes the following events:

(b)    Any assignment or transfer without our approval is a breach of this Agreement and has no effect.  In this Agreement, the term “transfer” includes any voluntary, involuntary, direct or indirect assignment, sale, gift or other

company), or any other ownership interest or right to receive all or a portion of Regional Developer’s profits or losses;

(1)    transfer of record or beneficial ownership of capital stock in Regional Developer (if Regional Developer is a corporation), a partnership or membership interest (if Regional Developer is a partnership or limited liability

redemption of shares or other ownership interests;

(2)    a merger, consolidation or exchange of shares or other ownership interests, or issuance of additional ownership interest or securities representing or potentially representing shares or other ownership interests, or a

Developer’s operations or affairs;

(3)    any sale or exchange of voting interests or securities convertible to voting interests, or any agreement granting the right to exercise or control the exercise of the voting rights of any owner or to control Regional

profits or losses or any capital appreciation relating to the Regional Development Business) in a divorce, insolvency or entity dissolution proceeding, or otherwise by operation of law;

(4)    transfer of an interest in Regional Developer, this Agreement, or Regional Developer Business or its assets (or any right to receive all or a portion of Regional Developer’s or the Regional Development Business’

(5)    if Regional Developer or an Owner (if Regional Developer is a business entity) dies, transfer of an interest in Regional Developer, this Agreement, or the Regional Development Business or its assets (or any right to
receive all or a portion of Regional Developer’s or the Regional Development Business’ profits or losses or any capital appreciation relating to the Regional Development business) by will, declaration or transfer in trust, or under the law of
intestate succession; or

Regional Developer’s transfer, surrender or loss of the area development franchise possession, control or management.

(6)    pledge of this Agreement (to someone other than us) or of an ownership interest in Regional Developer (if Regional Developer is a business entity) as security, foreclosure upon the development area franchises, or

11.3

Conditions for Approval of Assignment or Transfer.  We may impose any reasonable condition(s) to the granting of our consent to such assignments. Without limiting the generality of the foregoing, the imposition by us of any or

all of the following conditions to our consent to any such assignment shall be deemed to be reasonable:

necessary, in our judgment, reasonably exercised, to own and operate the Regional Developer Business;

(a)

that  the  assignee  (or  the  principal  officers,  shareholders,  directors  or  general  partners  of  the  assignee  in  the  case  of  a  business  entity  assignee)  demonstrates  that  it  has  the  skill,  qualifications  and  economic  resources

(b)

(c)

(d)

(e)

that Regional Developer has paid all amounts owed to us;

that the assignee shall expressly assume in writing for our benefit all of the obligations of Regional Developer under this Agreement and any other agreements proposed to be assigned to such assignee;

that neither the assignee nor its owners or affiliates operates, has an ownership interest in or performs services for a Competitive Business (defined in Section 12.2);

that the assignee shall have completed (or agreed to complete) our training program;

(f)
remaining term of this Agreement;

that the assignee signs our then current form of Regional Developer Agreement, the provisions of which may differ materially from any and all of those contained in this Agreement, and the term of which shall be the

17

(g)

(h)

(i)

(j)

that as of the date of any such assignment, the assignor shall have strictly complied with all of its obligations to us, whether under this Agreement or any other agreement, arrangement or understanding with us;

that the assignee is not then in default of any of the obligation to us under any agreement between such assignee and us;

that the assignor shall pay to us a transfer fee of Ten Thousand Dollars ($10,000) per transfer, except for transfers pursuant to Section 11.4 below;

that the assignor and the assignor’s spouse (if any) shall sign a general release, in a form satisfactory to us, of any and all claims against us and our affiliates and our and their respective shareholders, officers, directors,

employees, representatives, agents, successors and assigns; and

that assignor will not directly or indirectly at any time or in any manner identify himself, herself or itself or any business as a current or former Franchise or as one of our Franchisees or Regional Developers, use any Mark,
any colorable imitation of a Mark, or other indicia of a Location Franchise or Regional Developer Business in any manner or for any purpose, or utilize for any purpose any trade name, trademark, service mark or other commercial symbol that
suggests or indicates a connection or association with us.

(k)

    Regional Developer shall not in any event have the right to pledge, encumber, charge, hypothecate or otherwise give any third party a security interest in this Agreement in any manner whatsoever without our express prior written permission,
which permission may be withheld for any reason whatsoever in our sole subjective judgment.

11.4

Assignment to Entity Principally Controlled By You. The Regional Developer franchise business and its assets and liabilities may be assigned to a newly-formed corporation or other legal entity that conducts no business other than
the operation of the franchise and in which you and any of your principals own and control in the aggregate not less than ninety percent (90%) of the equity and voting power of all outstanding capital stock or ownership interest, provided as
follows:

(a)    that the proposed transferee complies with the provisions of this Agreement; and

(b)    that you are empowered to act for said corporation or other legal entity; and

(c)    that you shall submit to us documentation that we may reasonably request to effectuate the transfer, including the approving and acknowledging execution of this Agreement; and

company, or managing partners if a partnership. We shall be promptly notified of any changes in said lists; and

(d)    that you shall submit to us a true and complete list of the shareholders, members or partners, showing number of shares or interests owned, and a list of the officers and directors if a corporation or managers if a limited liability

“Transfer to This Certificate is Limited by the Terms and Conditions of a Regional Development Agreement dated ____________________;” and

(e)    that all certificates of shares or interests issued by transferee at any time shall be endorsed thereon the appropriate legend to conform with state law, referring to this Agreement  by date and name of parties hereto and stating

(f)    that a copy of this Agreement shall be given to every shareholder, member or partner; and

be provided to us; and

(g)    that a copy of the organizational documents and any corporate resolutions and a Certificate of Good Standing will be furnished to us at our reasonable request, and prompt notification in writing of any amendments thereto will

(h)    that the number of shares or interests issued or outstanding in the transferee will not be increased or decreased without prior written Notice to us, which notice will in its terms guarantee compliance with this Agreement. In
addition, new shareholders, members of partners must be approved by us and agree to be bound by this entire Agreement. Shareholders, members or partners may make a separate agreement among them providing for purchase by the survivors of
them of the shares of any shareholders or interests of any members or partners upon death, or other agreements affecting ownership or voting rights, so long as voting control and a majority representation of the board of directors or members or
partners remains with those individuals who

18

initially applied for and were approved as Franchisees under this Agreement. Shareholders, members or partners must notify us in writing of any such agreement that affects control of the transferee.

11.5

Death or Disability.

(a)    Upon the death or disability of Regional Developer or an Owner, the executor, administrator, conservator, guardian or other personal representative must assign, sell, or transfer Regional Developer’s interest in this Agreement,
the Regional Developer Business and its assets, or the Owner’s ownership interest in Regional Developer, to a third party approved by us. That transfer (including, without limitation, transfer by bequest or inheritance) must occur, subject to our
rights, within a reasonable time, not to exceed nine (9) months from the date of death or disability, and is subject to all of the terms and conditions in this Section 11.  A failure to transfer such interest within this time period is a breach of this
Agreement. The  term  “disability”  means  a  mental  or  physical  disability,  impairment  or  condition  that  is  reasonably  expected  to  prevent  or  actually  does  prevent  Regional  Developer  from  supervising  the  Development Area  management  and
operation for ninety (90) or more consecutive days.

(b)    If, upon the death or disability of Regional Developer or an Owner, a trained manager who we approve is not managing the day-to-day operations, then the executor, administrator, conservator, guardian or other personal
representative must, within a reasonable time not to exceed thirty (30) days from the date of death or disability, appoint a manager that we must approve to operate the Regional Developer Business. The manager must, at Regional Developer’s or
the Owner’s estate’s expense, satisfactorily complete the training we designate with the specified time period.

11.6

Company’s Right of First Refusal. If Regional Developer at any time determines to sell or transfer an interest in this Agreement or the Regional Developer Business, or if Owner determines to sell or transfer a controlling ownership
interest in Regional Developer, then Regional Developer or the Owner, as applicable (the “Seller”) must obtain from a responsible and fully disclosed buyer, and send us a true and complete copy of a bona fide, executed and binding purchase
agreement relating exclusively to an interest in Regional Developer or this Agreement and the Regional Developer Business. The executed purchase agreement must include details of the payment terms of the proposed sale and the sources and
terms of any financing for the purchase price. To be a valid, bona fide offer, the purchase price must be in a fixed dollar amount and without any contingent payments of purchase price (such as earn-out payments), and a record of an earnest money
deposit equal to five percent (5%) or more of the purchase price.

We may, by delivering written Notice to the Seller within sixty (60) days after we receive both an exact copy of the offer and all other information requested, elect to purchase the interest for the price and on the terms and conditions
contained in the offer, provided that: (1) we may substitute cash for any form or payment proposed in the offer; (2) our credit will be deemed equal to the credit of any proposed buyer; (3) the closing will be not less than sixty (60) days after
notifying the Seller of our election to purchase or, if later, the closing date proposed in the offer; (4) we will be entitled to purchase the interest through the use of our then-current standard form of asset purchase agreement; and (5) we must
receive, and the Seller agrees to make, all customary representations and warranties, given by the seller of the assets of a business or ownership interests in a legal entity, as applicable, including, without limitation, representations and warranties
regarding ownership and condition of, and title to, assets and (if applicable) ownership interests and validity of contracts and the liabilities, contingent on otherwise, relating to the assets or ownership interests being purchased. We will have the
right during such sixty (60) day period to request documentation related to the offer, including without limitation financial and legal information related to the purchase of the interest. The thirty (30) day period shall be extended in the event you
fail to provide us with the requested documentation. Our purchase of the interest may require financial accounting audits of the interest to ensure our compliance with state and federal financial reporting requirements. If we exercise our right of
first refusal, the Seller agrees that, for two (2) years beginning on the closing date, the Seller and members of its immediate family will be bound by the non-competition covenant contained in Section 12.2 below.

If we do not exercise our right of first refusal, the Seller may complete the sale to the proposed buyer on the original offer’s terms, subject to our approval of the transfer as provided above. If the Seller does not complete the sale to the
proposed buyer within sixty (60) days after we notify the Seller that we do not intend to exercise our right of first refusal, or if there is a material change in the terms of the sale (which the Seller must let us know promptly), we will have an
additional right of first refusal during the sixty (60) day period following either the expiration of the sixty (60) day period or receipt of Notice of the material change(s) in the sale’s terms, either on the terms originally offered or the modified terms,
at our option.

11.7

Ownership Structure. Regional Developer represents and warrants that all persons holding direct or indirect, legal or beneficial ownership interests in Regional Developer (collectively, the “Owners’”) are listed in

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Exhibit  3  and  that  its  ownership  structure  is  as  set  forth  on  Exhibit  3. In  consideration  of,  and  as  an  inducement  to,  the  execution  of  this Agreement,  each  Owner  of  the  Regional  Developer  and  their  respective  spouses  shall  personally  and
unconditionally sign our form Guaranty and Acceptance of Obligations (Exhibit 4), guaranteeing to us and our successors and assigns that the Regional Developer will punctually pay and perform each and every undertaking, agreement and
covenant set forth in the Agreement; and agreeing to be personally bound by, and personally liable for the breach of, each and every provision in the Agreement.  Regional Developer shall not change its ownership structure without complying with
all of the terms and conditions of this Section 11. Within ten (10) days of any change in Regional Developer’s ownership structure, Regional Developer shall submit a revised Exhibit 3 to us showing the new ownership structure, and any new
Owners shall sign our form Owner’s Guaranty and assumption of Obligations (Exhibit 4).

12.

NON-COMPETITION.

12.1

In Term – Exclusive Relationship. Franchisor has entered into this Agreement with Regional Developer on the condition that, except as Franchisor shall approve in writing, Regional Developer will deal exclusively with Franchisor
insofar as any business defined below as a Competitive Business. Franchisor acknowledges that Regional Developer may perform similar service for other franchise systems or engage in unrelated business activities, however, without violating the
terms of this Agreement. If the Regional Developer is engaged in any other business activities, Regional Developer shall disclose such business activities to Franchisor in writing prior to signing this Agreement.

Regional Developer acknowledges and agrees that Franchisor would be unable to protect its Confidential Information and would be unable to encourage a free exchange of ideas and information among Regional Developers and Franchisor
if Regional Developers were permitted to hold an interest in any Competitive Business. Regional Developer therefore agrees that, after the Effective Date of this Agreement, without the prior written approval of Franchisor, which approval may be
withheld by Franchisor in Franchisor’s sole and absolute discretion, neither Regional Developer, Regional Developer’s shareholders, members or partners who participate in the management of Regional Developer, nor Regional Developer’s
spouse, and, if applicable, the Operating Principal shall:

(a)    have any direct or indirect interest as a disclosed or beneficial owner in a “Competitive Business”, which shall be defined as a business operating or granting franchises or licenses to others to operate any business other than those

licenses by franchisor;

(b)    perform services as a director, officer, manager, employee, consultant, representative, agent or otherwise for a Competitive Business, wherever located or operating;

(c)        divert  or  attempt  to  divert  any  business  related  to,  or  any  customer  or  account  of,  the  Regional  Developer  Business,  Franchisor’s  business  or  any  other  Regional  Developer’s  or  Franchisees’  Business,  by  direct  inducement  or

otherwise.

Notwithstanding the foregoing, (i) Regional Developer shall not be prohibited from owning securities in a Competitive Business if such securities are listed on a stock exchange or traded on the over-the-counter market and represent five
percent (5%) or less of that class of securities issued and outstanding; (ii) Regional Developer will not be deemed to be operating a Competitive Business, as that term is defined above, if the Regional Developer operates a The Joint Location
Franchise under an approved Franchise Agreement.

12.2

Post-Term. For a eighteen (18) month period following the assignment, expiration or termination of this Agreement, for any reason, neither Regional Developer, any Owner, nor any member of Regional Developer’s or an Owner’s
immediate family will have any direct or indirect interest (e.g., through a spouse) as a disclosed or beneficial owner, investor, partner, director, officer, employee, consultant, representative or agent, or in any other capacity, in any Competitive
Business located or operating: (a) within the Development Area; (b) within the development area of any of our other regional developers, (c) within twenty-five (25) miles of any Location Franchise or Regional Developer franchise or in operation
or  development  on  the  date  of  assignment,  expiration  or  termination;  or  (d)  within  any  unsold  development  areas. The  term  “Competitive  Business”  means  any  business  in  which  you  perform  the  franchise  development/sales,  training  and/or
operational support responsibilities for a pain management franchise or license brand, or if you currently have an independent chiropractic clinic that uses a non-insurance based/membership model.

13.

TERMINATION.

13.1

Termination by You.

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You may terminate this Agreement due to a material default of our obligations hereunder, which default is not cured by us within sixty (60) days after our receipt of prompt written Notice by you to us detailing the alleged default with
specificity. Failure to give such Notice within thirty (30) days of having actual or constructive knowledge of the alleged default shall constitute a waiver by you of any such alleged default. If you terminate this Agreement pursuant to this Section
13.1, you shall comply with all of this Agreement’s post termination covenants, terms and conditions.  So long as we have performed our obligations as stated within this Agreement, you hereby agree and irrevocably waive any rights you may
possess under this Agreement or any applicable law to terminate or rescind this Agreement.

13.2

Termination by Company.

(a)    With Notice and Opportunity to Cure.

Except for any default under Section 13.2(a)(ii), Section 13.2(b) or by applicable law, you shall have sixty (60) days after our written Notice of default within which to remedy any default under this Agreement, and
to provide evidence of such remedy to us. If any such default is not cured within that time period, or such longer time period as applicable law may require or as we may specify in the notice of default, this Agreement and all rights granted by it
shall thereupon automatically terminate without further notice or opportunity to cure.

(i)

If you do not strictly comply with the Minimum Development Obligation at any time during the term of this Agreement (except during such time when we shall have relieved you of your sales responsibilities in
accordance with Section 2.1(g)), then it shall be your sole responsibility to incorporate within your annual business plan (required under Section 6.11(b)) an action plan for curing your default of the Minimum Development Obligation. Your failure
to fully cure a default of the Minimum Development Obligation within six (6) months of such default shall cause an immediate termination of this Agreement, without any further opportunity to cure.

(ii)

(b)    Without Opportunity to Cure.

        Subject to any controlling applicable laws to the contrary, you shall be deemed to be in material default and we may, at our option, terminate this Agreement and all rights granted hereunder, without affording you any opportunity to cure the
default, effective immediately upon delivery or attempted delivery to you of Notice by us of the occurrence of any of the following events:

a disposition for the benefit of your creditors.

(iii)

You are adjudicated bankrupt or judicially determined to be insolvent (subject to any contrary provisions of any applicable state or federal laws), or fail to meet your financial obligations as they become due, or make

days (unless an appeal bond has been filed).

(iv)

You or any of your Owners allows a judgment against you or them in an amount of more than $50,000 arising out of your duties under this Agreement that remains unsatisfied for a period of more than thirty (30)

remains unsatisfied for thirty (30) days (unless an appeal bond has been filed).

(v)

Your assets are seized, taken over or foreclosed by a government official in the exercise of its duties, or seized, taken over, or foreclosed by a creditor or lien holder provided that a final judgment against the you

notice of such levy or attachment.

(vi)

A levy of execution or attachment has been made upon the franchise rights granted by this Agreement or upon any property used in your business, and it is not discharged within eleven (11) days of your receipt of

such judgment is not satisfied or stayed pending appeal by us or by our subsidiaries or affiliated companies.

(vii)

If any judgment is entered against us or our subsidiaries or affiliated corporations, arising out of or relating to your operation of your business and if you are obligated to indemnify us pursuant to Section 15.2 and

(viii) You abandon your business. Abandonment in this context means any action or omission that demonstrates your intention to permanently relinquish and renounce your rights and duties under this Agreement.

21

such repeated course of conduct shall itself be grounds for termination of this Agreement without further notice or opportunity to cure.

(ix)

You receive three (3) or more written notices of default from us, within any period of twelve (12) consecutive months, concerning any material breach by you, whether or not such breaches shall have been cured,

(x)

You (or any of your owners) participate in in-term competition contrary to Section 12.1.

reputation, the franchise system, the Marks or the goodwill associated therewith, or our interest therein.

(xi)

You or any of your Owners, officers or directors is convicted of or pleads guilty or nolo contendere to a felony or any other crime or offense that is likely, in our reasonable business judgment, to adversely affect our

(xii)

You purport, threaten, or take any action to make an assignment or transfer without our prior written consent or otherwise that will violate Section 11 of this Agreement.

upon the operation and reputation of the Company or the Company’s network generally.

(xiii) You materially misuse or make any unauthorized use of the Marks or otherwise materially impair the goodwill associated therewith or our rights therein, or take any action that reflects materially and unfavorably

disclosures or use.

(xiv) Your unauthorized use, disclosure, or duplication of the Confidential Information, excluding independent acts of employees or others if you shall have exercised commercially-reasonable efforts to prevent such

(xv)

You make any material misrepresentations in connection with the application for, execution of, or performance under this Agreement.

13.3

Rights and Obligations Upon Termination or Expiration.

as we may require to accomplish the following:

(a)    Except to the extent that you have rights (if any) granted under a Franchise Agreement that has not terminated or expired, upon expiration or termination of this Agreement, you shall immediately take such action

any of the words “The Joint®”, “The Joint® Chiropractic”, or “The Joint…the chiropractic place®”; or any combination of such Marks or words, in any combination, form or fashion.

(xvi) Cease to assist in the sale of The Joint® franchises, cease to use the system and Marks in any form, cease to hold yourself out as an Regional Developer of us and you shall not use or identify in any business name,

(xvii) Pay all sums due to us, including but not limited to all obligations, trade accounts, promissory notes, financing agreements and equipment leases owing to us.

(xviii) Submit such reports as we require, including but not limited to profit and loss statements for the two (2) year period preceding the date of termination or expiration.

and all copies thereof.

(xix) Return to us or to our designee the Manuals, Confidential Information, proprietary hardware, software, computer disks and all other trade secrets, trade dress, and other information and instructions delivered to you

(xx)

Surrender to us such stationery, printed matter, signs and advertising materials containing the “The Joint®”, “The Joint® Chiropractic”, and/or “The Joint…the chiropractic place®” names and/or Marks.

us or our designee. You shall not be required to transfer and assign to us any home or personal telephone number, fax number or e-mail address.

(xxi)

 Transfer, assign disconnect and forward the business telephone number, fax number, business Internet e-mail address and any other identifying information, listings or commercial holding out for your business to

(xxii) Transfer your “white” and “yellow” page telephone listings, references and advertisements and all trade and similar name registrations and business licenses and cancel any interest which you may have in the same.

22

other Mark, and submit to us proof of compliance with this obligation.

(xxiii) Promptly take any action necessary to cancel any assumed name or equivalent registration that contains the mark “The Joint®”, “The Joint® Chiropractic”, and/or “The Joint…the chiropractic place®”; , or any

upon the termination or expiration of the Agreement. Such monies shall not include unpaid obligations of us to you, which monies will be paid by us to you after we have first deducted any monies owed by you to us.

(b)

Upon termination or expiration of this Agreement, all monies earned or payable to us on account of Franchisees within the Development Area shall belong solely to us and you hereby forfeit any and all rights to the same

In the event of termination or expiration of this Agreement, you hereby authorize and appoint us or our designee to act as special agent or attorney-in-fact for you to transfer any listed telephone and fax numbers, transfer
“white” pages and “yellow” pages listings, e-mail address, Internet presence and any other identifying information, listings or commercial holding out relating to your business and to enforce the conditional assignment of same to you or to our
designee.

(c)

Agreement has been terminated.

(d)

In the event of termination or expiration of this Agreement, you hereby authorize us to notify Franchisees, your customers, vendors, suppliers, landlord, banks, local advertisers and any other appropriate third-party that this

(e)

In the event of a termination or expiration of this Agreement, you hereby authorize and acknowledge that we will disclose your name, your address, your phone number, and other applicable information pursuant to any

applicable law in all future Franchise Disclosure Documents.

13.4

Reserved.

13.5

General Provisions. Notwithstanding anything to the contrary contained in this Section 13, in the event any valid applicable law of a competent Governmental Authority having jurisdiction over this Agreement and the parties hereto
shall limit our rights of termination hereunder or shall require longer notice or cure periods than those set forth above, this Agreement shall be deemed amended to conform to the minimum notice or cure periods or restrictions upon termination
required by such laws and regulations. The parties shall not, however, be precluded from contesting the validity, enforceability or application of such laws or regulations in any action, hearing or dispute relating to this Agreement or the termination
thereof. Our rights as stated in this Section 13 shall be without prejudice to any other rights or remedies provided by law or under this Agreement which include, but are not limited to, injunctive relief, damages or specific performance.  Our failure
to terminate this Agreement upon the occurrence of one or more of the above events shall not constitute a waiver or otherwise affect our right to terminate this Agreement because of any other occurrence of one or more of the events set forth
above.

14.

MEDIATION AND LITIGATION.

14.1    MEDIATION.  MEDIATION. DURING THE TERM OF THIS AGREEMENT CERTAIN DISPUTES MAY ARISE THAT YOU AND WE ARE UNABLE TO RESOLVE, BUT THAT MAY BE RESOLVABLE THROUGH
MEDIATION.  TO  FACILITATE  SUCH  RESOLUTION, YOU AND  WE AGREE  TO  SUBMIT ANY  CLAIM,  CONTROVERSY  OR  DISPUTE  BETWEEN  US  OR ANY  OF  OUR AFFILIATES  (AND  THEIR  RESPECTIVE  OWNERS,
OFFICERS,  DIRECTORS, AGENTS,  REPRESENTATIVES AND/OR  EMPLOYEES) AND YOU  (AND YOUR  OWNERS, AGENTS,  OFFICERS,  DIRECTORS,  REPRESENTATIVES AND/OR  EMPLOYEES) ARISING  OUT  OF  OR
RELATED TO (a) THIS AGREEMENT OR ANY OTHER AGREEMENT BETWEEN US AND YOU, (b) OUR RELATIONSHIP WITH YOU, OR (c) THE VALIDITY OF THIS AGREEMENT OR ANY OTHER AGREEMENT BETWEEN
US AND YOU, TO MEDIATION BEFORE EITHER OF US MAY BRING ANY SUCH CLAIM, CONTROVERSY OR DISPUTE IN COURT.

(a)

THE  MEDIATION  SHALL  BE  CONDUCTED  BY  A  MEDIATOR  THAT  YOU  AND  WE  MUTUALLY  SELECT  FROM  THE  THEN  CURRENT  PANEL  APPROVED  BY  THE  AMERICAN  ARBITRATION

ASSOCIATION (“AAA”) FOR PHOENIX, ARIZONA OR AS WE AND YOU OTHERWISE AGREE.  IN THE EVENT WE ARE UNABLE TO REACH AGREEMENT ON A MEDIATOR WITHIN FIFTEEN (15) DAYS AFTER EITHER
PARTY HAS NOTIFIED THE OTHER OF ITS DESIRE TO SEEK MEDIATION, YOU AND WE AGREE THAT THE MEDIATOR MAY BE SELECTED BY THE AAA BASED ON SELECTION CRITERIA THAT YOU OR WE SUPPLY
TO  THE AAA. THE COSTS AND EXPENSES OF THE MEDIATION, INCLUDING THE MEDIATOR’S COMPENSATION AND EXPENSES (BUT EXCLUDING ATTORNEYS’ FEES INCURRED BY EITHER PARTY), SHALL BE
BORNE BY THE PARTIES EQUALLY.

23

NOTWITHSTANDING THE FOREGOING PROVISIONS OF THIS SECTION 14.1, YOUR AND OUR AGREEMENT TO MEDIATE SHALL NOT APPLY TO ANY CONTROVERSIES, DISPUTES OR CLAIMS
RELATED  TO  OR  BASED  ON  THE  MARKS  OR  THE  CONFIDENTIAL  INFORMATION.  MOREOVER,  REGARDLESS  OF YOUR AND  OUR AGREEMENT  TO  MEDIATE, YOU AND  WE  EACH  HAVE  THE  RIGHT  TO  SEEK
TEMPORARY RESTRAINING ORDERS AND TEMPORARY OR PRELIMINARY INJUNCTIVE RELIEF IF WARRANTED BY THE CIRCUMSTANCES OF THE DISPUTE.

(b)

14.2    JURISDICTION AND FORUM SELECTION. WITH RESPECT TO ANY CONTROVERSIES, DISPUTES OR CLAIMS THAT ARE NOT FULLY RESOLVED THROUGH MEDIATION AS PROVIDED IN SECTION 14.1
ABOVE, THE PARTIES IRREVOCABLY AGREE TO SUBMIT THEMSELVES TO THE JURISDICTION OF THE SUPERIOR COURT OF MARICOPA COUNTY, ARIZONA OR THE U.S. DISTRICT COURT FOR THE DISTRICT OF
ARIZONA  AND  HEREBY  WAIVE  ANY  AND  ALL  OBJECTIONS  TO  PERSONAL  OR  SUBJECT  MATTER  JURISDICTION  IN  THESE  COURTS.  YOU  AND  WE  FURTHER  AGREE  THAT  VENUE  FOR  ANY  PROCEEDING
RELATING TO OR ARISING OUT OF THIS AGREEMENT SHALL BE THE COURTS OF MARICOPA COUNTY, ARIZONA.

15.

GENERAL CONDITIONS AND PROVISIONS.

15.1

Relationship of Regional Developer to Company. It is expressly agreed that the parties intend by this Agreement to establish between us and Regional Developer the relationship of franchisor and franchisee. Except as expressly
provided herein, it is further agreed that Regional Developer has no authority to create or assume in our name or on our behalf, any obligation, express or implied, or to act or purport to act as agent or representative on our behalf for any purpose
whatsoever. In no event shall either party be deemed to be fiduciaries of the other. Neither we nor Regional Developer is the employer, employee, agent, partner or co-venturer of or with the other, each being independent contractors.  Regional
Developer agrees that it will not hold himself out as the agent, employee, partner or co-venturer of ours, or as having any of the aforesaid authority. All Employees hired by or working for Regional Developer shall be the employees of Regional
Developer and shall not, for any purpose, be deemed employees of us or subject to our control.

15.2

Indemnification. To  the  fullest  extent  permitted  by  law,  Regional  Developer  agrees  to  indemnify,  defend  and  hold  harmless  us,  our  affiliates,  and  our  and  their  respective  shareholders,  directors,  officers,  employees,  agents,
representatives, successors and assigns (the “Indemnified Parties”) from and against, and to reimburse any one or more of the Indemnified Parties for any and all claims, obligations and damages directly or indirectly arising out of: (1) the Regional
Developer Business conducted by Regional Developer pursuant to this Agreement, (2) Regional Developer’s breach of this Agreement, or (3) Regional Developer’s non-compliance or alleged non-compliance with any law, ordinance, rule or
regulation. For purposes of this indemnification, “claims” include all obligations, damages (actual, consequential, punitive or otherwise) and costs that any Indemnified Party reasonably incurs in defending any claim against it, including, without
limitation, reasonable accountants’, arbitrators’, attorneys’ and expert witness’ fees, costs of investigation and proof of facts, court costs, travel and living expenses and other expenses of litigation, arbitration or alternative dispute resolution,
regardless of whether litigation or alternative dispute resolution is commenced. Each Indemnified Party may defend and control the defense of any claim against it which is subject to this indemnification at Regional Developer’s expense, and
Regional Developer may not settle any claim or take any other remedial, corrective or other actions relating to any claim without our consent. This indemnity will continue in full force and effect subsequent to and notwithstanding this Agreement’s
expiration  or  termination. An Indemnified Party need not seek recovery from an insurer or other third party, or otherwise mitigate its losses and expenses, in order to maintain and recover fully a claim against Regional Developer.  Regional
Developer agrees that a failure to pursue a recovery or mitigate a loss will not reduce or alter the amounts that an Indemnified Party may recover from Regional Developer.

15.3 Waiver and Delay. Except as otherwise expressly provided to the contrary, no waiver by us of any breach or series of breaches or defaults in performance by the Regional Developer, and no failure, refusal or neglect of or by us to
exercise any right, power or option given to us under this Agreement or under any other agreement between us and Regional Developer, whether entered into before, after or contemporaneously with the execution of this Agreement (and whether or
not related to this Agreement) or to insist upon strict compliance with or performance of the Regional Developer’s obligations under this Agreement or any other agreement between us and Regional Developer, whether entered into before, after or
contemporaneously with the execution of this Agreement (and whether or not related to this Agreement), shall constitute a novation, or a waiver of the provisions of this Agreement with respect to any subsequent breach thereof or a waiver of our
right at any time thereafter to require exact and strict compliance with the provisions thereof.

24

15.4

Survival  of  Covenants. The  covenants  contained  in  this Agreement  which,  by  their  terms,  require  performance  by  the  parties  after  the  expiration  or  termination  of  this Agreement  or  ancillary  agreements,  shall  be  enforceable

notwithstanding said expiration or other termination of this Agreement for any reason whatsoever.

15.5

Successors and Assigns. This Agreement shall be binding upon and inure to the benefit of the legal representatives, successors and assigns of us and Regional Developer.

15.6

Joint and Several Liability. If either party consists of more than one person or entity, or a combination thereof, the obligations and liabilities of each such person or entity to the other under this Agreement are joint and several.

15.7

Governing Law. Except to the extent governed by the United States Trademark Act of 1946 (Lanham Act, 15 U.S.C. §§ 1051 et seq.), this Agreement and the Regional Developer franchise will be governed by the internal laws of
the State of Arizona (without reference to its choice of law and conflict of law rules), except that the provisions of any Arizona law relating to the offer and sale of business opportunities or franchises or governing the relationship of a franchisor
and its franchisees will not apply unless their jurisdictional requirements are met independently without reference to this Paragraph. You agree that we may institute any action against you arising out of or relating to this Agreement (which is not
required to be mediated hereunder or as to which mediation is waived) in any state or federal court of general jurisdiction in Maricopa County, Arizona, and you irrevocably submit to the jurisdiction of such courts and waive any objection you may
have to either the jurisdiction or venue of such court.

15.8

Consent to Jurisdiction. Subject to Section 14 and the provisions below, Regional Developer and its owners agree that all actions arising under this Agreement or otherwise as a result of the relationship between Regional Developer
and us must be commenced in the State of Arizona, and in the state or federal court of general jurisdiction closest to where our principal business address then is located, and Regional Developer (and its Owners) irrevocably submits to the
jurisdiction of those courts and waives any objection Regional Developer (or its owners) might have with either the jurisdiction of or venue in those courts. Nonetheless, Regional Developer and any of its Owners agree that we may enforce this
Agreement and any arbitration orders and awards in the courts of the state or states in which Regional Developer or its Owners are domiciled.

15.9 Waiver of Punitive Damages and Jury Trial.  Except for Regional Developer’s obligation to indemnify us under Section 15.2 above and except where authorized by federal statute, we and Regional Developer and its Owners waive
to the fullest extent permitted by law any right to or claim for any punitive or exemplary damages against the other and agree that, in the event of a dispute between us and Regional Developer, the party making a claim will be limited to equitable
relief and to recovery of any actual damages it sustains. We and Regional Developer irrevocably waive trial by jury in any action, proceeding or counterclaim, whether at law or in equity, brought by either party.

15.10 Limitation of Claims. Any and all claims arising out of or relating to this Agreement or our relationship with Regional Developer, except for claims for indemnification under Section 15.2 above, will be barred unless a judicial

proceeding is commenced within one (1) year from the date on which the party asserting the claim knew or should have known of the facts giving rise to the claims.

15.11 Entire Agreement. This Agreement and the Exhibits incorporated in the Agreement contain all of the terms and conditions agreed upon by the parties to this Agreement with reference to the subject matter of this Agreement. No
other agreements, and all prior agreements, understanding and representations are merged in this Agreement and superseded by this Agreement.  Each party represents to the other that there are no contemporaneous agreements or understandings
between the parties relating to the subject matter of this Agreement that are not contained in this Agreement.  This Agreement cannot be modified or changed except by written instrument signed by all of the parties to this Agreement, provided that
we may modify or amend the Manuals at any time without notice to, or approval of, Regional Developer or any other person. Nothing in this Agreement shall have the effect of disclaiming any of the information in the Franchise Disclosure
Document or its attachments or addenda.

15.12 Title for Convenience. Article and Section titles used in this Agreement are for convenience only and shall not be deemed to affect the meaning or construction of any of the terms, provisions, covenants or conditions of this

Agreement.

15.13 Gender. All terms used in any one number or gender shall extend to mean and include any other number and gender as the facts, context or sense of this Agreement or any section or paragraph hereof may require.

25

15.14 Severability. Except as expressly provided to the contrary in this Agreement, each Section, paragraph, term and provision of this Agreement in severable, and if, for any reason, any part thereof, to be invalid or contrary to or in
conflict with any applicable present or future law and regulation in a final, unappealable ruling issued by any court, agency or tribunal with competent jurisdiction, that ruling will not impair the operation or, or otherwise affect, any other portions
of this Agreement, which will continue to have full force and effect and bind the parties. If any covenant which restricts competitive activity is deemed unenforceable by virtue of its scope in terms of area, business activity prohibited, and/or length
of time, but would be enforceable if modified, we and Regional Developer agree that the covenant will be enforced to the fullest extent permissible under the laws and public policies applied in the jurisdiction whose law determines the covenant’s
validity. If any applicable and binding law or rule of any jurisdiction requires more notice than this Agreement requires of this Agreement’s termination or of our refusal to enter into a successor agreement, or if, under any applicable and binding
law or rule of any jurisdiction, any provision of this Agreement is invalid or unenforceable or unlawful, the notice and/or other action required by the law or rule will be substituted for the comparable provisions of this Agreement, and we may
modify the invalid or unenforceable provisions to the extent required to be valid and enforceable or delete the unlawful provision in its entirety. Regional Developer agrees to be bound by any promise or covenant imposing the maximum duty the
law permits which is subsumed within any provision of this Agreement, as though it were separately articulated in and made a part of this Agreement.

15.15 Fees  and  Expenses. Should any party to this Agreement commence any action or proceeding for the purpose of enforcing, or preventing the breach of, any provision of this Agreement, whether by arbitration, judicial or quasi-
judicial action or otherwise, or for damages for any alleged breach of any provision of this Agreement, or for a declaration of such party’s rights or obligations under this Agreement, then the prevailing party shall be reimbursed by the losing party
for all costs and expenses incurred in connection therewith, including, but not limited to, reasonable attorneys’ fees for the services rendered to such prevailing party.

15.16 Notices. Except as otherwise expressly provided herein, all written notices and reports permitted or required to be delivered by the parties pursuant to this Agreement shall be deemed so delivered at the time delivered by hand, one
(1) business day after transmission by mail, via registered or certified mail, return receipt requested; or one (1) business day after placement with Federal Express, or other reputable air courier service, requesting delivery on the most expedited
basis available, postage prepaid and addressed as follows:

If to company:         THE JOINT CORP.

Attention: Eric Simon, VP of Franchise Sales and Development
16767 N. Perimeter Dr., Ste. 110
Scottsdale, AZ 85260
Email: eric.simon@thejoint.com

With a copy to:                                    

If to Regional Developer:                            

With a copy to:                                    

Or to such other addresses any such party may designate by ten (10) days’ advance written notice to the other party.

15.17 Time of Essence. Time shall be of the essence for all purposes of this Agreement.

15.18 Lien and Security Interest. To secure your performance under this Agreement and indebtedness for all sums due us or our affiliates, we shall have a lien upon, and you hereby grant us a security interest in, the following collateral

and any and all additions, accessions, and substitutions to or for it and the proceeds from all of the same: (a) all inventory now owned or after-acquired by you and the Regional Developer Business, including but

26

                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
not limited to all inventory and supplies transferred to or acquired by you in connection with this Agreement; (b) all accounts of you and/or the Regional Developer Business now existing or subsequently arising, together with all interest in you
and/or the Regional Developer Business, now existing or subsequently arising, together with all chattel paper, documents, and instruments relating to such accounts; (c) all contract rights of you and/or the Regional Developer Business, now
existing or subsequently arising; and (d) all general intangibles of you and/or the Regional Developer Business, now owned or existing, or after-acquired or subsequently arising. You agree to execute such financing statements, instruments, and
other documents, in a form satisfactory to us, that we deem necessary so that we may establish and maintain a valid security interest in and to these assets.

16.

SUBMISSION OF AGREEMENT.

This Agreement shall not be binding upon us unless and until it shall have been submitted to and signed by our Chief Executive, and the date of said signing as set forth on the first page of this Agreement shall be the effective date of this

Agreement.

17.

ACKNOWLEDGMENTS.

To induce us to sign this Agreement and grant Regional Developer the rights hereunder, Regional Developer acknowledges:

(a)

That Regional Developer has independently investigated the Regional Developer Business franchise opportunity and recognizes that, like any other business, the nature of the Regional Developer Business may, and probably will,

evolve and change over time.

(b)

(c)

(d)

(e)

(f)

That an investment in a Regional Developer Business involves business risks.

That Regional Developer’s business abilities and efforts are vital to Regional Developer’s success.

That performing Regional Developer’s obligations will require a high level of customer service and strict adherence to the System.

That Regional Developer has not received or relied upon, and we expressly disclaim making any representation, warranty or guaranty, express or implied, as to the revenues, profits or success of a Regional Developer Business.

That  any  information  Regional  developer  has  acquired  from  Franchisees  or  other  regional  developers  regarding  their  sales,  profits  or  cash  flows  is  not  information  obtained  from  us,  and  we  make  no  representation  about  that

information’s accuracy.

(g)

That Regional Developer has no knowledge of any representations made about the Regional Developer franchise opportunity by us, our subsidiaries or affiliates or any of their respective officers, directors, shareholders or agents

that are contrary to the statements made in our Franchise Disclosure Document or to the terms and conditions of this Agreement.

(h)

That in all of their dealing with Regional Developer, our officers, directors, employees and agents act only in a representative, and not in an individual capacity and that business dealings between Regional Developer and them as a

result of this Agreement are only between Regional Developer and us.

(i)

That Regional Developer has represented to us, to induce us to enter into this Agreement, that all statements Regional Developer has made and all materials Regional Developer has given to us in acquiring the franchise are accurate

and complete and that Regional Developer has made no misrepresentations or material omissions in obtaining the franchise.

(j)

That Regional Developer has read this Agreement and our Franchise Disclosure Document and understands and accepts that the terms and covenants in this Agreement are reasonably necessary for us to maintain our high standards

of quality and service, as well as the uniformity of those standards at each Regional Developer Business and Location Franchise, and to protect and preserve the goodwill of the Marks.

27

IN WITNESS WHEREOF, the parties to this Agreement  have caused this Agreement to be executed as of the first date set forth above.

COMPANY:

THE JOINT CORP.
a Delaware corporation

By:                        
Its:                        

REGIONAL DEVELOPER:

By:                        
Its:                        

EXHIBIT 1

DEVELOPMENT AREA

28

                        
                        
                        
The 

Development 

Area 

referred 

to 

in 

Recital 

D 

of 

this 

Agreement 

shall 

be 

the 

following 

geographic

area:                                                                                                                                                                                                                                                                                                                                                                                                                                                                    

Your Minimum Development Obligation for the Development Area shall be as follows:

At the dates set forth below, you must have completed a Sale of a Location Franchise within the Development Area as defined within the Agreement for the following number of Location Franchises indicated (the “Minimum Development
Schedule”):

EXHIBIT 2

MINIMUM DEVELOPMENT OBLIGATION

DEVELOPMENT SCHEDULE

Development Period

Date Development Period Begins
Effective Date

Date Development Period Ends

Minimum Sales during Development Period

Cumulative Location Franchises at End of
Development Period

Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10

EXHIBIT 3

OWNERSHIP STRUCTURE

Owner Name and Address Number of Shares Percentage of
Ownership

____________________________ ______ ______

____________________________

____________________________

____________________________ ______ ______

____________________________

____________________________

____________________________ ______ ______

____________________________

____________________________

____________________________ ______ ______

____________________________

____________________________

TOTAL ______ 100%

EXHIBIT 4

OWNER'S GUARANTY AND ASSUMPTION OF OBLIGATIONS

In consideration of, and as an inducement to, the execution of the foregoing Regional Developer Agreement dated                 , 20___ (“Agreement”) by THE JOINT CORP., a Delaware corporation (“us”), and                       (“Regional Developer”),
each of the undersigned owners of the Regional Developer (“Owner”) and their respective spouses (“you”, for purposes of this Guaranty only), hereby personally and unconditionally (1) guarantees to us and our successors and assigns that the
Regional Developer will punctually pay and perform each and every undertaking, agreement and covenant set forth in the Agreement; and (2) agrees to be personally bound by, and personally liable for the breach of, each and every provision in the
Agreement, including without limitation, monetary obligations, the obligations to take or refrain from taking certain actions and arbitration of disputes.

Each of you waives (1) protest and notice of default, demand for payment or nonperformance of any obligations guaranteed by this Guaranty; (2) any right you may have to require that an action be brought against Regional Developer or any other
person as a condition of your liability; (3) all right to payment or reimbursement from, or subrogation against, the Regional Developer which you may have arising out of your guaranty of the Regional Developer's obligations; and (4) any and all
other notices and legal or equitable defenses to which you may be entitled in your capacity as guarantor.

Each of you consents and agrees that (1) your direct and immediate liability under this Guaranty shall be joint and several; (2) you will make any payment or render any performance required under the Agreement on demand if Regional Developer
fails or refuses to do so when required; (3) your liability will not be contingent or conditioned on our pursuit of any remedies against Regional Developer or any other person; (4) your liability will not be diminished, relieved or otherwise affected
by any extension of time, credit or other indulgence which we may from time to time grant to Regional Developer or to any other person, including without limitation, the acceptance of any partial payment or performance, or the compromise or
release of any claims; and (5) this Guaranty will continue and be irrevocable during the term of the Agreement and afterward for so long as the Regional Developer has any obligations under the Agreement.

If we are required to enforce this Guaranty in a judicial or arbitration proceeding, and prevail in such proceeding, we will be entitled to reimbursement of our costs and expenses, including, but not limited to, reasonable accountants', attorneys',
attorneys' assistants', arbitrators' and expert witness fees, costs of investigation and proof of facts, court costs, other litigation expenses and travel and living expenses, whether incurred prior to, in preparation for or in contemplation of the filing of
any such proceeding. If we are required to engage legal counsel in connection with any failure by you to comply with this Guaranty, you agree to reimburse us for any of the above-listed costs and expenses incurred by us.

[Signature Page Follows]

This Guaranty is now executed as of the Agreement Date.

OWNER:

OWNER’S SPOUSE:

____________________________________

____________________________________

OWNER:

OWNER’S SPOUSE:

____________________________________

____________________________________

OWNER:

OWNER’S SPOUSE:

____________________________________

____________________________________

EXHIBIT 5

STATE-SPECIFIC ADDENDA

TO REGIONAL DEVELOPER AGREEMENT

1.

California Business and Professions Code Sections 20000 through 20043 provide rights to the franchisee concerning termination or non-renewal of a franchise. If the Regional Developer Agreement contains a provision that is

inconsistent with the law, the law will control.

CALIFORNIA ADDENDUM TO REGIONAL DEVELOPER AGREEMENT

2.

3.

4.

The Regional Developer Agreement provides for termination upon bankruptcy. This provision may not be enforceable under federal bankruptcy law (11 U.S.C.A. Sec. 101 et seq.).

The Regional Developer Agreement contains a covenant not to compete, which extends beyond the termination of the franchise. This provision may not be enforceable under California law.

The Regional Developer Agreement requires mediation. The mediation will occur in Maricopa County, State of Arizona.

Prospective franchisees are encouraged to consult private legal counsel to determine the applicability of California and federal laws (such as Business and Professions Code Section 20040.5, Code of Civil Procedure Section 1281, and the
Federal Arbitration Act) to any provisions of a Regional Developer Agreement restricting venue to a forum outside the State of California.
The Agreement requires the application of laws of Arizona. This requirement may be unenforceable under California law.
5.

6.

You must sign a general release if you renew or transfer your franchise. California Corporations Code 31512 voids a waiver of your rights under the Franchise Investment Law (California Corporations Code 31000 through 31516).

Business and Professions Code 20010 voids a waiver of your rights under the Franchise Relations Act (Business and Professions Code 20000 through 20043).

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered this California Addendum to the Regional Developer Agreement on the same date as the Regional Developer Agreement was executed.

                        REGIONAL DEVELOPER

THE JOINT CORP.
a Delaware corporation

By:                         

Print Name:                     

Title:                        

By:                         

Print Name:                     

Title:                        

                        
HAWAII ADDENDUM TO REGIONAL DEVELOPER AGREEMENT

1.

2.

The Regional Developer Agreements contain a provision requiring a general release as a condition of renewal and transfer of the franchise. Such release will exclude claims arising under the Hawaii Franchise Investment Law.

Any provisions of the Regional Developer Agreement that relate to non-renewal, termination, and transfer are only applicable if they are not inconsistent with the Hawaii Franchise Investment Law. Otherwise, the Hawaii Franchise

Investment Law will control.

3.
4.

The Regional Developer Agreement permits us to terminate the Agreement on the bankruptcy of you and/or your affiliates. This provision may not be enforceable under federal bankruptcy law. (11 U.S.C. § 101,  et seq.).
Each provision of this Addendum will be effective only to the extent, with respect to such provision, that the jurisdictional requirements of the Hawaii Franchise Investment Law are met independently without reference to this

Addendum.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this Hawaii Addendum to the Regional Developer Agreement on the same date as the Regional Developer Agreement was executed.

THE JOINT CORP.
a Delaware corporation

By:                         

Print Name:                     
Title:                        

REGIONAL DEVELOPER

By:                         

Print Name:                     

Title:                        

ILLINOIS ADDENDUM TO REGIONAL DEVELOPER AGREEMENT

1.

The Regional Developer Agreement contains a provision requiring a general release as a condition of renewal and transfer of the franchise. Such release will exclude claims arising under the Illinois Franchise Disclosure Act.

2.
3.

Your rights upon Termination and Non-Renewal are set forth in sections 19 and 20 of the Illinois Franchise Disclosure Act.
The Illinois Franchise Disclosure Act will govern the Agreement with respect to Illinois Franchisees. The provisions of the Agreement concerning governing law, jurisdiction, and venue will not constitute a waiver of any right
conferred on you by the Illinois Franchise Disclosure Act. Consistent with the foregoing, any provision in the Agreement which designates jurisdiction and venue in a forum outside of Illinois is void with respect to any cause of action which is
otherwise enforceable in Illinois.

4.

In conformance with Section 41 of the Illinois Franchise Disclosure Act, any condition, stipulation or provision purporting to bind any person acquiring any franchise to waive compliance with the Illinois Franchise Disclosure Act

or any other law of Illinois is void.

5.

6.
7.

Addendum.

Illinois law governs the Franchise Agreement(s).

Nothing in the Agreement will limit or prevent the enforcement of any cause of action otherwise enforceable in Illinois or arising under the Illinois Franchise Disclosure Act of 1987, as amended.
Each provision of this Addendum will be effective only to the extent, with respect to such provision, that the jurisdictional requirements of the Illinois law applicable to the provision are met independently without reference to this

8.

All fees referenced in the Franchise Agreement and Regional Developer Agreement are subject to deferral pursuant to order of the Illinois Attorney General’s Office based upon their review of our financial condition as reflected in

our financial statements. Accordingly, you will pay no fees to us until we have completed all of our material pre-opening responsibilities to you and you commence operating the first franchised business.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this Illinois Addendum to the Regional Developer Agreement on the same date as the Regional Developer Agreement was executed.

THE JOINT CORP.
a Delaware corporation

By:                         

Print Name:                     

Title:                        

REGIONAL DEVELOPER

By:                         

Print Name:                     

Title:                        

INDIANA ADDENDUM TO REGIONAL DEVELOPER AGREEMENT

1.
2.7 § 1(5).
2.

Regional Developer Agreement contains a provision requiring a general release as a condition of renewal and transfer of the franchise. Such provision is inapplicable under the Indiana Deceptive Franchise Practices Law, IC 23-2-

Under the Regional Developer Agreement you will not be required to indemnify us for any liability imposed on us as a result of your reliance on or use of procedures or products which were required by us, if such procedures were

utilized by you in the manner required by us.

3.
4.

5.

6.

The Regional Developer Agreement is amended to provide that mediation between you and us will be conducted at a mutually agreed-on location.
The Regional Developer Agreement is amended to provide that in the event of a conflict of law, the Indiana Franchise Disclosure Law, I.C. 23-2-2.5, and the Indiana Deceptive Franchise Practices Law, I.C. 23-2-2.7, will prevail.

Nothing in the Agreement will abrogate or reduce any rights you have under Indiana law.

Each provision of this Addendum will be effective only to the extent, with respect to such provision, that the jurisdictional requirements of the Indiana Franchise Disclosure Law, Indiana Code §§ 23-2-2.5-1 to 23-2-2.5-51, and the

Indiana Deceptive Franchise Practices Act, Indiana Code §§ 23-2-2.7-1 to 23-2-2.7-10, are met independently without reference to this Addendum.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this Indiana Addendum to the Regional Developer Agreement on the same date as the Regional Developer Agreement was executed.

THE JOINT CORP.
a Delaware corporation

By:                         

Print Name:                     
Title:    

REGIONAL DEVELOPER

By:                         

Print Name:                     

Title:                        

    
1.    Notwithstanding anything to the contrary set forth in the Agreement, the following provisions will supersede and apply to all franchises offered and sold in the State of Maryland:

MARYLAND ADDENDUM TO REGIONAL DEVELOPER AGREEMENT

    2.    Any provision in the Agreement that would require you, as part of the Agreement or as a condition of the sale, renewal or assignment of the franchise, to assent to a release which would relieve any person from liability imposed under the
provisions of the Maryland Franchise Law is void if that the provision violates this law.  The provision in the Regional Developer Agreement which provides for termination upon bankruptcy of the franchisee may not be enforceable under federal
bankruptcy law (11 U.S.C. Section 101 et seq.)

    3.    Any provision in the Agreement which operates to waive your right to file a lawsuit alleging a cause of action arising under the Maryland Franchise Law in any court of competent jurisdiction in the State of Maryland is void if that the
provision violates this law. Claims arising under the Maryland Franchise Law may be brought in any court of competent jurisdiction in Maryland, within 3 years after the grant of the franchise.

    4.    Based upon the franchisor's financial condition, the Maryland Securities Commissioner has required a financial assurance. Therefore, all initial fees and payments owed by franchisees shall be deferred until the franchisor completes its pre-
opening obligations under the Regional Developer Agreement.

    5.    The Regional Developer Questionnaire, which is attached to the Agreement as Exhibit 5, is amended as follows:

All representations requiring prospective franchisees to assent to a release, estoppel or waive of liability are not intended to nor shall they act as a release, estoppel or waiver of any liability incurred under the Maryland Franchise
Registration and Disclosure Law.

THE JOINT CORP.
a Delaware corporation

By:                         

Print Name:                     

Title:                        

REGIONAL DEVELOPER

By:                         

Print Name:                     

Title:                        

    
MINNESOTA ADDENDUM TO REGIONAL DEVELOPER AGREEMENT

1.

The Regional Developer Agreement is amended to add the following:

“We will protect your right to use the Marks and/or indemnify you from any loss, costs or expenses arising out of any claim, suit or demand regarding the use of the Marks.”

2.
3.

The Regional Developer Agreement contains a provision requiring a general release as a condition of renewal and transfer of the franchise. Such release will exclude claims arising under the Minnesota Franchise Law.
The Regional Developer Agreement is amended to add the following:

With respect to franchises governed by Minnesota law, we will comply with Minn. Stat. Sec. 80C. 14, Subds, 3, 4 and 5, which require, except in certain specified cases, that a franchisee be given 90 days’ notice of termination (with 60 days to
cure) and 180 days’ notice for nonrenewal of the Regional Developer Agreement.

4.

The Regional Developer Agreement is amended as follows:

Pursuant to Minn. Stat. § 80C.17, Subd. 5, the parties agree that no civil action pertaining to a violation of a franchise rule or statute can be commenced more than three years after the cause of action accrues.

5.

The Regional Developer Agreement is amended to add the following:

Minn. Stat. Sec. 80C.2 1 and Minn. Rule 2860.4400J prohibit us from requiring litigation or mediation to be conducted outside Minnesota. In addition, nothing in the Disclosure Document or Regional Developer Agreement can abrogate or reduce
any of your rights as provided for in Minnesota Statutes, Chapter 80C, or your rights to any procedure, forum or remedies provided for by the laws of the jurisdiction.

6.

The Regional Developer Agreement is amended to add the following:

Minn. Rule Part 2860.4400J prohibits us from requiring you to waive your rights to a jury trial or waive your rights to any procedure, forum, or remedies provided for by the laws of the jurisdiction, or consenting to liquidated damages, termination
penalties or judgment notes.

7.

Each provision of this Agreement will be effective only to the extent, with respect to such provision, that the jurisdictional requirements of the Minnesota Franchises Law or the Rules and Regulations promulgated thereunder by the

Minnesota Commissioner of Commerce are met independently without reference to this Addendum to the Agreement.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this Minnesota Addendum to the Regional Developer Agreement on the same day as the Regional Developer Agreement was executed.

THE JOINT CORP.
a Delaware corporation

By:                        
Print Name:                     

Title: _                        

REGIONAL DEVELOPER

By:                         

Print Name:                     

Title:                        

THIS ADDENDUM (the “Addendum”) is made and entered into as of this _____ day of ___________________________, 20___ (the “ Effective Date”), by and between The Joint Corp., a Delaware corporation, with its principal business
address at 16767 N. Perimeter Dr., Suite 110, Scottsdale, Arizona 85260 (“ we,” or “us”),  and  ________________________________________,  whose  principal  business  address  is  _________________________________________________
(“you”).

NEW YORK ADDENDUM TO REGIONAL DEVELOPER AGREEMENT

WHEREAS, you and we are parties to that certain Regional Developer Agreement dated ____________, 201__ (the “RDA”) that has been signed concurrently with the signing of this Addendum;

WHEREAS, the New York Franchise laws and regulations (the “New York Franchise Law”) apply to the franchise relationship between you and us because one or more of the following apply: (i) you are a resident of New York and the

franchises that you will establish pursuant to the RDA will be located or operated in New York; or (ii) any of the offering or sales activity relating to the RDA originated in or was directed to New York;

WHEREAS, the New York Franchise Law imposes certain requirements and limitations on franchise agreements that are subject to the New York Franchise Law and these requirements and limitations are set forth in this Addendum; and

RECITALS

WHEREAS, you and we agree to amend the RDA to comply with the New York Franchise Law.

NOW, THEREFORE, you and we agree that the RDA shall be amended in accordance with the terms of this Addendum.

1.    Amendments to RDA. The RDA is hereby amended to incorporate the following provisions:

(a)    We will not require that you prospectively assent to a release, assignment, novation, waiver, or estoppel that purports to relieve any person from liability imposed by the New York Franchise Law.

(b)    We will not place any condition, stipulation, or provision in the RDA that requires you to waive compliance with any provision of the New York Franchise Law.

(c)    Any provision in the RDA that limits the time period in which you may assert a legal claim against us under the New York Franchise Law is amended to provide for a three (3) year statute of limitations for purposes of bringing a

claim arising under the New York Franchise Law.

(d)    Notwithstanding the transfer provision in the Franchise Agreement, we will not assign the Franchise Agreement except to an assignee who, in our good faith judgment, is willing and able to assume our obligations under the Franchise

Agreement.

2.    Miscellaneous.

     ( a )    Modification.  This Addendum  and  the  RDA  when  executed  constitute  the  entire  agreement  and  understanding  between  the  parties  with  respect  to  the  subject  matter  contained  herein  and  therein. Any  and  all  prior  agreements  and
understandings between the parties and relating to the subject matter contained in this Addendum and the RDA, whether written or verbal, other than as contained within the executed Addendum and RDA, are void and have no force and effect.  In
order to be binding between the parties, any subsequent modifications must be in writing signed by the parties.

    (b)    Effect on Agreement. Except as specifically modified or supplemented by this Addendum, all terms, conditions, covenants and agreements set forth in the RDA shall remain in full force and effect. This Addendum shall not apply unless the
jurisdictional requirements of the New York Franchise Law are met independently and without reference to this Addendum.

    (c)    Inconsistency. In the event of any inconsistency between the executed RDA and this Addendum, this Addendum shall prevail.

(d)    Counterparts. This Addendum may be executed in counterparts, each of which shall be deemed an original, but all of which together shall constitute but one and the same document.

IN WITNESS WHEREOF, the parties have executed and delivered this Addendum effective on the date stated on the first page above.

FRANCHISOR

The Joint Corp., a Delaware corporation

By:                    
Name:                    
Title:                    

______________________________________
[Date]

FRANCHISEE

[Signature]

[Print Name]

______________________________________
[Date]

    
    
NORTH DAKOTA ADDENDUM TO REGIONAL DEVELOPER AGREEMENT

1.
Investment Law.
2.

The Regional Developer Agreement contains a provision requiring a general release as a condition of renewal or transfer of the franchise. Such release is subject to and will exclude claims arising under the North Dakota Franchise

The Regional Developer Agreement will be amended to state that mediation involving a franchise purchased in North Dakota must be held in a location mutually agreed on prior to the mediation, or if the parties cannot agree on a

location, at a location to be determined by the mediator.

3.

The Regional Developer Agreement is amended to add that covenants not to compete on termination or expiration of a Regional Developer Agreement are generally not enforceable in the State of North Dakota except in limited

circumstances provided by North Dakota law.

4.

The Regional Developer Agreement is amended to add that any claim or right arising under the North Dakota Franchise Investment Law may be brought in the appropriate state or federal court in North Dakota, subject to the

mediation provision of the Agreement.

5.

6.

The Regional Developer Agreement is amended to state that, in the event of a conflict of law, to the extent required by the North Dakota Franchise Investment Law, North Dakota law will prevail.

The Regional Developer Agreement requires the franchisee to waive a trial by jury, as well as exemplary and punitive damages. These requirements are not enforceable in North Dakota pursuant to Section 51-19-09 of the North

Dakota Franchise Investment Law, and are therefore not part of the Regional Developer Agreement.

7.

The  Regional  Developer Agreement  requirement  that  the  franchise  consent  to  a  limitation  of  claims  period  of  one  year  is  not  consistent  with  North  Dakota  law.  The  limitation  of  claims  period  under  the  Regional  Developer

Agreement shall therefore be governed by North Dakota law.

8.

Each provision of this Addendum will be effective only to the extent, with respect to such provision, that the jurisdictional requirements of the North Dakota Franchise Investment Law, N.D. Cent. Code §§ 51-19-01 through 51-19-

17, are met independently without reference to this Addendum.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this North Dakota Addendum to the Regional Developer Agreement on the same day as the Regional Developer Agreement was executed.

THE JOINT CORP.
a Delaware corporation

By:                        
Print Name:                     

Title: _                        

REGIONAL DEVELOPER

By:                         

Print Name:                     

Title:                        

The Regional Developer Agreement contains a provision requiring a general release as a condition of renewal and transfer of the franchise. Such release will exclude claims arising under the Rhode Island Franchise Investment Act.

RHODE ISLAND ADDENDUM TO REGIONAL DEVELOPER AGREEMENT

This Agreement requires that it be governed by Arizona law. To the extent that such law conflicts with Rhode Island Franchise Investment Act, it is void under Sec. 19-28.1-14.

The Regional Developer Agreement is amended by the addition of the following, which will be considered an integral part of this Agreement:

1.

2.

3.

“§ 19-28.1-14 of the Rhode Island Franchise Investment Act provides that “A provision in an Regional Developer Agreement restricting jurisdiction or venue to a forum outside this state or requiring the application of the laws of another

state is void with respect to a claim otherwise enforceable under this Act.”

4.

Each  provision  of  this Addendum  will  be  effective  only  to  the  extent,  with  respect  to  such  provision,  that  the  jurisdictional  requirements  of  Rhode  Island  Franchise  Investment Act,  §§  19-  28-1.1  through  19-28.1-34,  are  met

independently without reference to this Addendum.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this Rhode Island Addendum to the Regional Developer Agreement on the same date as the Regional Developer Agreement was executed.

THE JOINT CORP.
a Delaware corporation

By:                        

Print Name:                     
Title: _                        

REGIONAL DEVELOPER

By:                         

Print Name:                     

Title:                        

    
No addendum is required in Virginia at this time.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this Virginia Addendum to the Regional Developer Agreement on the same date as the Regional Developer Agreement was executed.

VIRGINIA ADDENDUM TO REGIONAL DEVELOPER AGREEMENT

THE JOINT CORP.
a Delaware corporation

By:                         

Print Name:                     
Title: _                        

REGIONAL DEVELOPER

By:                         

Print Name:                     

Title:                        

    
    
WASHINGTON ADDENDUM TO REGIONAL DEVELOPER AGREEMENT

1.

The state of Washington has a statute, RCW 19.100.180 which may supersede the Regional Developer Agreement in your relationship with the franchisor including the areas of termination and renewal of your franchise. There may

also be court decisions which may supersede the Regional Developer Agreement in your relationship with the franchisor including the areas of termination and renewal of your franchise.

2.

3.

In any mediation involving a franchise purchased in Washington, the mediation site shall be either in the state of Washington, or in a place mutually agreed upon at the time of the mediation , or as determined by the mediator.

In the event of a conflict of laws, the provisions of the Washington Franchise Investment Protection Act, Chapter 19.100 RCW shall prevail.

4.

A release or waiver of rights executed by a franchisee shall not include rights under the Washington Franchise Investment Protection Act except when executed pursuant to a negotiated settlement after the agreement is in effect and
where the parties are represented by independent counsel. Provisions such as those which unreasonably restrict or limit the statute of limitations period for claims under the Act, rights or remedies under the Act such as a right to a jury trial may not
be enforceable.

5.

Transfer fees are collectable to the extent that they reflect the franchisor’s reasonable estimated or actual costs in effecting a transfer.

    IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this Washington Addendum to the Regional Developer Agreement on the same date as the Regional Developer Agreement was executed.

THE JOINT CORP.
a Delaware corporation
By:                         

Print Name:                     
Title: _                        

REGIONAL DEVELOPER

By:                         
Print Name:                     

Title:    

The  Joint  Corp.  (the  “Franchisor”)  and  you  are  preparing  to  enter  into  a  Regional  Developer Agreement. The  purpose  of  this  Questionnaire  is  to  determine  whether  any  statements  or  promises  were  made  to  you  that  the  Franchisor  has  not
authorized and that may be untrue, inaccurate or misleading. Please understand that your responses to these questions are important to us and that we will rely on them. Please review each of the following questions and statements carefully and
provide honest and complete responses to each. By signing this Questionnaire, you are representing that you have responded truthfully to the following questions.

EXHIBIT 6

AREA DEVELOPER COMPLIANCE QUESTIONNAIRE

1.

I received and personally reviewed the Franchisor’s Franchise Disclosure Document (“FDD”) that was provided to me.

Yes _______    No _______

2.

Did you sign a receipt or acknowledge through electronic means a receipt for the FDD indicating the date you received it?

Yes _______    No _______

3.

Do you understand all of the information in the FDD and any state-specific Addendum to the FDD?

Yes _______    No _______

    If no, what parts of the FDD and/or Addendum do you not understand? (Attach additional pages, if necessary.)

4.

Have you received and personally reviewed the Regional Developer Agreement and each Addendum and related agreement attached to it?

Yes _______    No _______

5.

Do you understand all of the information in the Regional Developer Agreement, each Addendum and related agreement provided to you?

Yes _______    No _______

        
        
        
        
If no, what parts of the Regional Developer Agreement, Addendum, and/or related agreement do you not understand? (Attach additional pages, if necessary.)

     _     _    

6.

Have you entered into any binding agreement with the Franchisor for the purchase of this Regional Developer Business before being provided a copy of the FDD for fourteen (14) calendar days?

Yes _______    No _______

7.

Have you paid any money to the Franchisor for the purchase of this Regional Developer Business before being provided a copy of the FDD for fourteen (14) calendar days?

Yes _______    No _______

8.

Have you discussed the benefits and risks of establishing and operating a Regional Developer Business with your counsel or advisor?

Yes _______    No _______

    If no, do you wish to have more time to do so?

Yes _______    No _______

9.
economic and business factors?

Do you understand that the success or failure of your Regional Developer Business depends in large part on your skills and abilities, competition from other businesses, interest rates, inflation labor and supply costs, lease terms and other

Yes _______    No _______

    Except as disclosed in Item 19 of its Franchise Disclosure Document, the Franchisor does not make information available to prospective Regional Developers concerning actual, average, projected or forecasted sales, profits or earnings for a
Regional Developer Business. The Franchisor does not furnish, or authorize its salespersons to furnish, any oral or written information concerning the actual, average, projected, forecasted sales, costs, income or profits of a Regional Developer
Business. Franchisor specifically instructs its sales personnel, agents, employees and other officers that they are not permitted to make any claims or statements as to the earnings, sales, or profits, or prospects, or chances of success, nor are they
authorized to represent or estimate dollar figures as to a Regional Developer’s Business’ operations. Actual results vary and are dependent on a variety of internal and external factors, some of which neither Regional Developer, nor Franchisor can
estimate. To ensure that Franchisor’s policies have been followed, please answer the following questions:

10.

Has any employee, or other person speaking for the Franchisor, made any statement or promise to you regarding the total revenues a Regional Developer Business will generate that is contrary to the information in the FDD?

Yes _______    No _______

11.

Has any employee, or other person speaking for the Franchisor, made any statement or promise of the amount of money or profit you may earn in operating a Regional Developer Business that is contrary to the information in the FDD?

            
            
            
    
Yes _______    No _______

12.

Has any employee, or other person speaking for the Franchisor, promised you that you will be successful in operating a Regional Developer Business?

Yes _______    No _______

13.
contrary to, or different from, the information in the FDD?

Has any employee, or other person speaking for the Franchisor, made any statement, promise or verbal agreement of about advertising, marketing, training, support service or other assistance that the Franchisor will furnish to you that is

Yes _______    No _______

14.
please leave the following lines blank.

If you have answered “Yes” to any one of questions 10-13, please provide a full explanation of each “yes” answer.  (Attach additional pages, if necessary, and refer to them below.)  If you have answered “no” to each of questions 11-14,

     _     _    

I certify that my answers to the foregoing questions are true, correct and complete. These acknowledgments are not intended to act, nor shall they act, as a release, estoppel or waiver of any liability incurred under any applicable state’s franchise
registration or disclosure law.

REGIONAL DEVELOPER (“you”)

By:                         
Print Name:                     

Title:    

Date Received:         

Date Signed:     

            
            
            
                                             10.25

THE JOINT CORP.

FRANCHISE AGREEMENT

TABLE OF CONTENTS

SECTION    PAGE

TOC \h \u \z
1.    INTRODUCTION……………………………………………………………………………………4
2.    GRANT OF FRANCHISE…………………………………………………………………………...5
2.1    Term; Reference to Exhibit 1………………………………………………………………………5
2.2    Full Term Performance…………………………………………………………………………….6
2.3    Management Agreement with Professional Corporation – Non-Licensed Franchisees…………...6
2.4    Waiver of Management Agreement………………………………………………………………..7
2.5    Selection of Premises; Protected Territory; Reservation of Rights………………………………..8
2.6    Renewal of Franchise………………………………………………………………………………9
2.7    Personal Guaranty by Owners; Reference to Exhibit 2……………………………………………10
3.    DEVELOPMENT AND OPENING OF THE FRANCHISE……………………………………….10
3.1    Site Approval; Lease or Purchase of Premises; Opening Timeline; Reference to Exhibit 3……...10
3.2    Prototype and Construction Plans and Specifications…………………………………………….11
3.3    Development of the Franchise…………………………………………………………………….12
3.4    Computer System………………………………………………………………………………...13
3.5    Equipment, Furniture, Fixtures, Furnishings and Signs………………………………………….14
3.6    Franchise Opening………………………………………………………………………………..14
4.    TRAINING………………………………………………………………………………………….14
4.1    General Manager………………………………………………………………………………….14
4.2    Training…………………………………………………………………………………………...15
5.    GUIDANCE; OPERATIONS MANUAL………………………………………………………….16
5.1    Guidance and Assistance…………………………………………………………………………16
5.2    Operations Manual……………………………………………………………………………….16
5.3    Modifications to System………………………………………………………………………… 17
5.4    Advisory Councils………………………………………………………………………………..17
6.    FEES AND COSTS………………………………………………………………………………...17
6.1    Initial Franchise Fee………………………………………………………………………………17
6.2    Royalty Fee……………………………………………………………………………………….17
6.3    Regional and National Advertising Fee…………………………………………………………..18
6.4    Local Advertising…………………………………………………………………………………19
6.5    Grand Opening Costs……………………………………………………………………………..19
6.6    Software and Programing Fees…………………………………………………………………...20

6.7    Relocation Fee……………………………………………………………………………………20
6.8    Late Payments…………………………………………………………………………………….20
6.9    Electronic Funds Transfer………………………………………………………………………...21
6.10    Application of Payments………………………………………………………………………….21
6.11    Modification of Payments………………………………………………………………………...21
7.    MARKS……………………………………………………………………………………………..22
7.1    Ownership and Goodwill of Marks……………………………………………………………….22
7.2    Limitations on Franchisee’s Use of Marks……………………………………………………….22
7.3    Notification of Infringements and Claims………………………………………………………..22
7.4    Discontinuance of Use of Marks…………………………………………………………………23
7.5    Indemnification of Franchisee……………………………………………………………………23
8.    RELATIONSHIP OF THE PARTIES; INDEMNIFICATION……………………………………23
8.1    Independent Contractor; No Fiduciary Relationship…………………………………………….23
8.2    No Liability, No Warranties……………………………………………………………………..23
8.3    Indemnification…………………………………………………………………………………..24
9.    CONFIDENTIAL INFORMATION; NON-COMPETITION…………………………………….24
9.1    Types of Confidential Information………………………………………………………………24
9.2    Non-Disclosure Agreement……………………………………………………………………...25
9.3    Non-Competition Agreement……………………………………………………………………26
10.    THE JOINT CORP. FRANCHISE OPERATING STANDARDS………………………………..26
10.1    Condition and Appearance of the Franchise…………………………………………………….26
10.2    Franchise Services and Products………………………………………………………………...27
10.3    Approved Products, Distributors and Suppliers…………………………………………………28
10.4    Hours of Operation………………………………………………………………………………29
10.5    Specifications, Standards and Procedures……………………………………………………….29
10.6    Compliance with Laws and Good Business Practices…………………………………………...29
10.7    Management and Personnel of the Franchise……………………………………………………31
10.8    Insurance…………………………………………………………………………………………31
10.9    Credit Cards and Other Methods of Payment……………………………………………………33
10.10    Pricing……………………………………………………………………………………………33
11.    ADVERTISING…………………………………………………………………………………….34
11.1    By Company……………………………………………………………………………………...34
11.2    By Franchisee…………………………………………………………………………………….35
11.3    Local and Regional Advertising Cooperatives…………………………………………………...36
11.4    Websites and Other Forms of Advertising Media………………………………………………..36
12.    ACCOUNTING, REPORTS AND FINANCIAL STATEMENTS………………………………...37
13.    INSPECTIONS AND AUDITS…………………………………………………………………….37
13.1    Company’s Right to Inspect the Franchise……………………………………………………….37
13.2    Company’s Right to Audit………………………………………………………………………..38
14.    TRANSFER REQUIREMENTS……………………………………………………………………38
14.1    Transfer by Us…………………………………………………………………………………….38
14.2    Transfer by Franchisee……………………………………………………………………………38
14.3    Transfer to Franchisee’s Legal Entity…………………………………………………………….38
14.4    Our Right of First Refusal………………………………………………………………………...41
14.5    Transfer on Death, Permanent Incapacity or Dissolution...............................................................41
14.6    Interim Operation of Location Franchise on Death or Permanent Disaibilty.................................41
14.7    Non-Waiver of Claims....................................................................................................................41
14.8    Effect of Consent to Transfer……………………………………………………………………..43

14.9    Consent Not Unreasonably Delayed……………………………………………………………...43
15.    TERMINATION OF THE FRANCHISE…………………………………………………………..43
16.    RIGHTS AND OBLIGATIONS OF COMPANY AND FRANCHISEE UPON TERMINATION OR EXPIRATION OF THE
FRANCHISE……………………………………………………………….45
16.1    Payment of Amounts Owed to Company………………………………………………………...45
16.2    Marks and Other Information…………………………………………………………………….46
16.3    De-Identification………………………………………………………………………………….46
16.4    Confidential Information…………………………………………………………………………46
16.5    Joint Software…………………………………………………………………………………….46
16.6    Company’s Option to Purchase Franchise Assets and Assumption of Lease……………………46
16.7    Continuing Obligations…………………………………………………………………………..47
16.8    Management of the Franchise……………………………………………………………………47
17.    ENFORCEMENT…………………………………………………………………………………..48
17.1    Invalid Provisions; Substitution of Valid Provisions……………………………………………..48
17.2    Unilateral Waiver of Obligations…………………………………………………………………48
17.3    Written Consents from Company………………………………………………………………...48
17.4    Lien……………………………………………………………………………………………….49
17.5    No Guarantees…………………………………………………………………………………….49
17.6    No Waiver………………………………………………………………………………………...49
17.7    Cumulative Remedies…………………………………………………………………………….50
17.8    Specific Performance; Injunctive Relief………………………………………………………….50
17.9    Mediation and Litigation………………………………………………………………………….50
17.10    Waiver of Punitive Damages and Jury Trial; Limitations of Actions…………………………….51
17.11    Governing Law/Consent To Jurisdiction…………………………………………………………52
17.12    Binding Effect…………………………………………………………………………………….52
17.13    No Liability to Others; No Other Beneficiaries…………………………………………………..52
17.14    Construction………………………………………………………………………………………52
17.15    Joint and Several Liability………………………………………………………………………..53
17.16    Multiple Originals………………………………………………………………………………...53
17.17    Timing Is Important………………………………………………………………………………53
17.18    Independent Provisions…………………………………………………………………………...53
18.    NOTICES AND PAYMENTS……………………………………………………………………...54
19.    INDEPENDENT PROFESSIONAL JUDGMENT OF YOU AND YOUR GENERAL
MANAGER……………………………………………………………………………………………….54
20.    ENTIRE AGREEMENT……………………………………………………………………………54

Exhibit 1 - Franchise Agreement Opening Deadline/ Expiration Date
Exhibit 2 - Owner’s Guaranty and Assumption of Obligations
Exhibit 3 - Addendum to Lease Agreement
Exhibit 4 - Ownership Interests in Franchisee
Exhibit 5 - Franchisee Compliance Questionnaire
Exhibit 6 – EFT Authorization Form
Exhibit 7 - State-Specific Addenda

THE JOINT CORP.

FRANCHISE AGREEMENT

This Franchise Agreement (this or the “Agreement”) is being entered into effective  as  of  the  _____  day  of  _______________,  20__  (the  “Agreement

D a t e ” ) . The  parties 

to 

this  Agreement  are  The  Joint  Corp.,  a  Delaware  corporation 

(“we,”  “us,” 

the  “Company,”  or  “The  Joint®”);

_________________________________________,  (“you”  or  “Franchisee”),  and,  if  you  are  a  partnership,  corporation,  or  limited  liability  company,  your  “

Owners” (defined below).

1.

INTRODUCTION.

This Agreement has been written in an informal style in order to make it more easily readable and to be sure that you become thoroughly familiar with all

of the important rights and obligations the Agreement covers before you sign it. This Agreement includes several exhibits, all of which are legally binding and are

an integral part of the complete Franchise Agreement. If you are a corporation, partnership or limited liability company, you will notice certain provisions that are

applicable to those principal shareholders, partners or members on whose business skill, financial capability and personal character we are relying in entering into

this Agreement. Those individuals will be referred to in this Agreement as “Owners.”

Through the expenditure of considerable time, effort and money, we and our affiliates have devised a system for the establishment and operation of a The

Joint® franchise business model, at chiropractic location that specializes in affordable, convenient, and accessible chiropractic care. It is our mission “to improve

the quality of life through affordable, routine Chiropractic care.” The clinic environment is intended to be inviting, approachable and the atmosphere intended to

be welcoming and where no appointments are necessary (all of these characteristics, amongst others, are  referred  to  in  this Agreement  as  the  “System”). This

business model includes a location model that offers all of our franchised services and products (individually, a “Location Franchise” and collectively, “Location

Franchises”). We refer to the owner(s) of Location Franchise(s) generally as a “franchisee(s)”. We are a private pay model and currently do not accept insurance.

We  identify  the  System  by  the  use  of  certain  trademarks,  service  marks  and  other  commercial  symbols,  including  the  marks  “The  Joint  ”,  “The  Joint…the

®

chiropractic  place®” “The  Joint  Chiropractic®”  and  certain  associated  designs,  artwork  and  logos,  which  we  may  change  or  add  to  from  time  to  time

(the “Marks”).

From time to time we grant to persons who meet our qualifications, franchises to own and operate a Location Franchise business that will operate and/or

manage clinics (as allowed by applicable law) that specialize in providing chiropractic services and products to the general public through licensed chiropractic

professionals (referred to as “Clinic(s)”). This Agreement is being presented to you because of the desire you have expressed to obtain the right to develop, own,

and be franchised to operate a Location Franchise (we will refer to your Location Franchise as the “Franchise” or the “Franchised Business”). You may purchase

and operate your Franchise as a new, start-up (a “Start-up Location Franchise“), or may convert an existing chiropractic practice (a “Conversion

Location  Franchise“). In  signing  this Agreement,  you  acknowledge  that  you  have  conducted  an  independent  investigation  of  The  Joint’s  franchise  business

model, and recognize and acknowledge that, like any other business, the nature of it may evolve and change over time, AND that an investment in a The Joint®

franchise involves business risks, and that the success of this business venture is primarily dependent on YOUR business abilities and efforts.

We expressly disclaim making, and you acknowledge that you have not received nor have you relied on, nor consider any of the information supplied to

be  any  guarantee,  express  or  implied,  as  to  your  potential  revenues,  profits,  performance  or  likelihood  of  success  of  The  Joint®  franchise  business  venture

contemplated by this Agreement. You acknowledge that there have been no representations by us or our affiliates or our or their respective officers, directors,

members, employees, or agents that are inconsistent with the statements made in our current Franchise Disclosure Document concerning the Franchised Business,

or  the  provisions  of  this  Agreement. You  further  represent  to  us,  that  as  an  inducement  of  our  entering  into  this Agreement  with  you,  there  have  been  no

misrepresentations to us in your application for the rights granted by this Agreement, or in the financial information provided by you and your Owners.

2.

GRANT OF FRANCHISE.

2.1

Term; Reference to Exhibit 1 .

You have applied for a franchise to own and operate a Location Franchise, and we have approved your application in reliance on all of the representations

you made in that application. As a result, and subject to the provisions of this Agreement, we grant to you a Franchise to operate a Location Franchise that offers

the products, services, and proprietary programs of ours, all to be used in accordance with all elements, rules and regulations of the System, that we may require

for Location Franchises and in accordance with all manner of law and applicable regulations as relate to the chiropractic profession.

You must operate the Franchise at a mutually agreeable site (the “Premises”) that is approved by the Company and which is to be identified and secured

by you after the signing of this Agreement, and to thereafter use the System and the Marks in the operation of that Franchise, for a term of 10 years (the “Initial

Term”) in strict accordance with its terms. The Initial Term will begin on the Agreement Date.  (For convenience, the expiration date of the Initial Term is listed

on Exhibit 1.) Termination or expiration of this Agreement will constitute a termination or expiration of your Franchise.  (All  references  to  the  “term”  of  this

Agreement refer to the period from the Agreement Date to the date on which this Agreement actually terminates or expires.)

2.2

Full Term Performance.

You specifically agree to be obligated to operate the Franchise, perform the obligations of this Agreement, and continuously exert your best efforts to

promote and enhance the business of the Franchise for the full term of this Agreement.

2.3

Management Agreement with Professional Corporation – Non-Licensed Franchisees.

If  you  are  not  a  licensed  chiropractor,  prior  to  commencing  operations  of  the  Franchised  Business,  you  must  enter  into  a  management  agreement

(“Management Agreement”) with a duly formed and licensed chiropractic professional corporation (or a professional limited liability company, if permitted in the

state in which the Clinic is located), (a “P.C.”), whereby you will provide to the P.C., non-chiropractic directive management and administrative services and

support, consistent with the System and the lawful operation of a P.C., all of which shall at all times be in compliance with all applicable laws and regulations as

relates  to  the  practice  of  chiropractic  medicine. A  form  of  Management Agreement,  is  included  as  an  Exhibit  to  our  Disclosure  Document,  which  must  be

reviewed and revised by your local attorney to ensure compliance with all local and state legal specifications.

The  P.C.  shall  employ  and  control  the  chiropractors  and  other  chiropractic  personnel  that  will  provide  the  actual  chiropractic  services  required  to  be

delivered at and through the Clinic. You shall not provide any actual chiropractic services, nor shall you, direct, control or suggest to the P.C. or its chiropractors

or employees the manner in which the P.C. provides or may provide actual chiropractic services to its patients or market to the public that anyone other than the

P.C. is the owner/operator of the chiropractic practice to whom you provide management and business services.

Due to various federal and state laws regarding the practice of chiropractic medicine, and the ownership and operation of chiropractic practices and health

care businesses that provide chiropractic services, you understand and acknowledge that you, as a non-chiropractor Franchisee, shall not engage in any practice

that  is,  or  may  appear  to  be,  the  practice  of  chiropractic  medicine. You  acknowledge  that  the  P.C.  must  offer  all  chiropractic  services  in  accordance  with  all

manner of law and regulation and that the Management Agreement and your relationship with the P.C. shall also be in accordance with all law and regulation and

the System. It is your sole responsibility to operate in compliance with all applicable state and federal laws in relation to privacy and security of individually

identifiable information.

It  is  your  responsibility  to,  promptly  and  timely,  source  a  duly  formed  and  licensed  P.C.  for  your  Franchise  location  and  enter  into  an  approved

Management Agreement with that P.C.  Failure to do so will result in your inability to open your Franchise location. You must submit the duly formed P.C. and

the  credentials  of  the  chiropractor  or  other  authorized  professionals  of  the  licensed  P.C.  for  our  review  and  approval.  You  must  enter  into  a  management

agreement with the P.C. for your Franchise location using our standard form of Management Agreement.  While you must use our standard form of Management

Agreement with the P.C., you may negotiate the monetary terms, and with our written consent, certain other terms of the agreement with the P.C.  We will not

unreasonably withhold our approval to request changes in the Management Agreement if such changes are consistent with applicable law and regulation and the

System. You must obtain our written approval of the final Management Agreement prior to your execution. You shall ensure that the P.C. offers all chiropractic

services in accordance with the Management Agreement and the System and is compliant with all manner of law and regulation. You must have a Management

Agreement in effect with a P.C. at all times during the operation of the Franchised Business and during the Initial Term of this Agreement.

If you are a licensed chiropractor, or part of a P.C. owned by licensed chiropractors, you do not need to execute a Management Agreement. However, you

are still responsible for compliance with all manner of law and regulation applicable to the operation of a chiropractic Clinic and your Location Franchise.

2.4

Waiver of Management Agreement.

In  certain  states,  it  may  be  permissible  under  existing  law  applicable  to  chiropractic  professionals  and/or  practices  or  chiropractic  clinics,  for  a  non-

chiropractor to both own and operate a Clinic and a Location Franchise. Certain of those laws may also allow a non-chiropractor or non-P.C. to hire chiropractic

and other professional personnel to provide chiropractic services to patients at the Clinic in accordance with chiropractic regulation. If you determine that the laws

that would apply to a Clinic in your state would permit you to do so, you may request that we waive certain of the requirements of the Franchise Agreement

related to the separating of the ownership and/or operation of the chiropractic aspects of the Clinic from the general business management aspects. In particular,

you, under those circumstances (i) would not enter into a Management Agreement with a P.C. that, as a separate entity, would otherwise operate the Clinic and

provide  all  chiropractic  services,  and  (ii)  you  would  not  be  restricted  from  hiring  and  supervising  chiropractic  professionals  in  accordance  with  that  state’s

regulation. Please be advised that any waiver, or modification of any of the other referenced requirements, will remain subject to compliance with all applicable

laws and regulations. In such an event, and if we agree that such a waiver is appropriate, you must enter into an Amendment to Waive Management Agreement

(“Waiver Agreement”),  a  copy  of  which  is  attached  as  an  exhibit  to  our  Disclosure  Document.  Under  the  Waiver Agreement,  you  will  agree  that,  in  lieu  of

entering into the Management Agreement with a P.C., you will (a) cause the Clinic to operate in accordance with all manner of law and regulation as relates to the

practice  of  chiropractic  and  the  standards  for  operating  a  chiropractic  clinic,  and  (b)  manage  the  Clinic  as  required  in  this Agreement,  the  System,  and  by

performing all the responsibilities and obligations of the “Company” under the Management Agreement.

You are responsible for operating in full and complete compliance with all laws that apply to operating/managing a chiropractic Clinic in the state of your

Franchise  location. You must conduct your own diligence and make your own determination as to the required regulatory standards to be legally compliant to

own or manage or operate a chiropractic clinic at your location. Please be advised, the laws applicable to your Clinic may change. If there are any chiropractic

regulations  or  other  laws  that  would  render  your  operation  of  the  Clinic  through  a  single  entity  (or  otherwise)  in  violation  of  any  applicable  medical  or

chiropractic regulation, you must immediately advise us of such change and of your proposed corrective action to comply with current chiropractic or applicable

medical regulation, including (if applicable), but not limited to, entering into a Management Agreement with a P.C. Similarly, if we discover a change in any such

law or regulation applicable to your Clinic, upon providing you notice of such law or regulation,, you agree to immediately make such changes as are necessary to

comply with the applicable medical or chiropractic regulation, including (if applicable), but not limited to, entering into a Management Agreement with a P.C..

2.5

Selection of Premises; Protected Territory; Reservation of Rights.

You and we will mutually select the location of the Premises upon or after the signing of this Agreement.  You acknowledge that the Franchise granted by

this Agreement gives you the right to operate your Franchise only at the Premises. We will grant you a protected territory (“the Protected Territory”).  We will

define the Protected Territory in an addendum to this Agreement after you select and we approve the site for your Location Franchise.  Typically, the Protected

Territory  will  include  between  10,000  to  30,000  households  as  defined  by  the  natural  traffic  and  trade  patterns  of  your  approved  site. We  will  describe  the

Protected Territory using either longitude and latitude coordinates or a map that will show in general terms the fixed geographical boundaries (such as rivers,

streets or highways). The geographic size of the Protected Territory will vary based upon population density and a variety of demographic factors. In dense urban

areas,  the  Protected  Territory  may  encompass  a  city  block  or  less,  and  at  Non-Traditional  Sites,  we  might  limit  your  Protected  Territory  to  the  site  of  your

Location  Franchise.  In  less  dense  suburban  areas,  the  Protected  Territory  could  include  an  entire  municipality.  For  purposes  of  this  Agreement,  a  “Non-

Traditional Site” means any site or channel that generates customer traffic flow that is independent from the general customer traffic flow of the surrounding area,

including on or within the confines or premises of military bases, shopping malls or centers, airports, stadiums, major industrial or office complexes, parking lots

or  structures,  mobile  vehicles,  airports,  hotels,  resorts,  school  campuses,  train  stations,  travel  plazas,  toll  roads,  casinos,  hospitals,  theme  parks,  and  sports  or

entertainment venues. We would expect to grant franchises for Non-Traditional Sites in self-contained locations such as college or university campuses, airports,

hospitals, or sports arenas.

We will not modify your Protected Territory during the franchise term. If you intend to renew or transfer the franchise, and your Protected Territory is

larger than our then-current standard size for territories or the then-current demographics of your Protected Territory have changed, then we may reduce the size

of your Protected Territory on renewal or require your transferee to operate the Location Franchise in a smaller territory. If we reduce the Protected Territory, we

will give you or your transferee the option (as applicable) to develop the remaining territory.

If you are in full compliance with the Franchise Agreement, then during the Franchise Agreement term, neither we nor our affiliates will operate or grant

a franchise for the operation of another Location Franchise or a Company-owned outlet located within your Protected Territory (except for Location Franchises at

Non-Traditional Sites) that offers the same or similar goods or services under the same or similar trademarks. Because we retain the ability to operate or grant

others the right to operate Location Franchises at Non-Traditional Sites in your Protected Territory, you will not receive an exclusive territory. You may face

competition from other Franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control.

    We and our affiliates reserve the right to engage in any activities we deem appropriate that your Franchise Agreement does not expressly prohibit, whenever

and  wherever  we  desire,  including  the  right  to  (1)  own,  acquire,  site  build,  or operate,  for  our  own  account,  or  grant  to  others  the  right  to  operate  Location

Franchises on terms and conditions and at locations we deem appropriate outside of your Protected Territory; (2) to grant Regional

Developer franchises which may encompass the area where your site is located; (3) provide or grant other persons the right to provide goods and services that are

similar to and/or competitive with those provided by Location Franchises through any distribution channel, including, but not limited to, sales via mail order,

catalog, toll-free telephone numbers, and electronic means, including the Internet under the Marks or trademarks and services marks other than the Marks; (4)

acquire the assets or ownership interest of businesses providing products and services similar to those provided at Location Franchises, and franchising, licensing,

or creating similar arrangements with respect to those acquired businesses, wherever those businesses or their Franchisees or licensees are located; and (5) being

acquired  (regardless  of  the  form  of  transaction)  by  a  business  providing  products  and  services  similar  to  those  provided  at  Location  Franchises  or  another

business.

2.6

(a)

Renewal of Franchise.

Franchisee’s Right to Renew. Subject to the provisions of subparagraph 2.6(b) below, and provided you are not in default of any material terms of

this Agreement  or  any  other  agreement(s)  you  may  have  with  us,  and  if  you  have  substantially  complied  with  all  provisions  of  this Agreement  and  all  other

agreements between us, then upon the expiration of the Initial Term, you will have the right to renew the Franchise for one (1) additional term of ten (10) years

(the “Renewal Term”).  Notwithstanding the foregoing, such right of renewal is expressly conditioned upon your having refreshed and refurbished the Premises,

including  the  replacement  of  fixtures,  furnishings,  wall  decor,  furniture,  equipment,  and  signs  and  otherwise  modify  the  Franchise  to  be  in  compliance  with

current specifications and standards then applicable for Location Franchises within thirty (30) days prior to the commencement of the Renewal Term. In addition,

we have the right, in our sole discretion, to withhold our consent in the event you have received any email or letter from us notifying you of a breach of this

Agreement, the Operations Manual or any other agreement with us (or similar reporting email or letter communications) and have failed to timely or satisfactorily

cure the applicable breach in accordance with our instructions.

(b)

Notice of Deficiencies and Other Requirements. At least one (1) year before the expiration of the Initial Term, we agree to give you written notice

of any deficiencies in your operation or in the historical performance, marketing and revenue generation of the Franchise that could cause us not to renew the

Franchise. Such notice will state what actions, if any, you must take to correct the deficiencies in your operation of the Franchise or of the Premises, and will

specify the time period in which those deficiencies must be corrected or other requirements satisfied so that we may grant a renewal. Renewal of the Franchise

will be conditioned upon your correction of the cited deficiencies and on your compliance with all the terms and conditions of this Agreement up to the date of

expiration. If you are in default of any provisions of the Agreement or related agreements, you will not be granted a right to renew your Franchise. If we send a

notice of non-renewal, it will state the reasons for our refusal to renew.

(c)

Renewal Agreement. Should you choose to seek to renew the Franchise, you must provide us with written notice of that intent no earlier than two

(2) years and no later than one (1) year before the expiration of the Initial Term. Should you be granted a right to renew the Franchise as set forth above, the

Company, you and

your Owners must execute the then current form of Franchise Agreement and any ancillary agreements with appropriate modification memorializing

that  a  renewal  fee  will  be  due  and  payable  and  not  the  current,  initial  franchise  fee. Said  renewal  fee  shall  equal  25%  of  the  then-current  initial

franchise fee for a Location Franchise.

2.7

Personal Guaranty by Owners; Reference to Exhibit 2 .

Each of the Owners and their spouses (where applicable), will be required to execute a personal guaranty (the “Guaranty”), guaranteeing the Franchise’s

liabilities and obligations to the Company. A copy of the Guaranty and Assumption of Obligations is incorporated herein as Exhibit 2.

3.

DEVELOPMENT AND OPENING OF THE FRANCHISE

3.1

(a)

Site Approval; Lease or Purchase of Premises; Opening Timeline; Reference to Exhibit 3 .

You  must  locate  and  select  a  proposed  site  for  the  Premises  that  is  acceptable  and  approved  by  us  as  suitable  for  the  operation  of  a  Location

Franchise. Your proposed site must be submitted with the required documentation in accordance with our policies and procedures, and must be reviewed and

approved by us. Acceptance of a proposed site shall be at our sole and absolute discretion and shall not constitute, nor be deemed, a judgment as to the likelihood

of success of a Location Franchise at such location, or a judgment as to the relative desirability of such location in comparison to other locations. We will accept

or reject a proposed site within fifteen business (15) days of receipt of a completed site submission package, as same may be defined and modified by us from

time to time in our sole and absolute discretion. Your failure to submit a completed site approval package with the required information, and/or failure to

secure an acceptance from us for a proposed Site for the Premises in a timely manner shall NOT be reason for extending the Opening Deadline set forth

in this Franchise Agreement.

(b)

Following our acceptance of your site submittal package, you must obtain lawful possession of the Premises by executing a lease for the Premises

(“the  Lease”). Prior to your executing the Lease, and as a condition of our acceptance, be advised that the Lease for the Premises MUST include the form of

Addendum to Lease, attached as Exhibit 3 to the Franchise Agreement, and which provides us amongst other things, requisite notice from the Landlord to the

Franchisor for any defaults under your lease, and expressly permits us to take possession of the Premises under certain conditions and/or if this Agreement is

terminated or if you violate the terms of the Lease. Before executing a lease, you must submit it to us for review. You agree that you will not execute a lease

without  our  advance  written  approval  of  the  lease  terms  which  must  specifically  include  the  designated  form  of  Franchisor  rider  or  additional  required  lease

language.

(c)

Unless  we  agree  otherwise,  you  must  open  your  franchise  for  business  no  later  than  the  Opening  Deadline  set  forth  in  Exhibit  1  to  this

Agreement. If  no  Opening  Deadline  is  set  forth  in  Exhibit  1,  then  the  Opening  Deadline  shall  be  deemed  to  be  two-hundred  and  forty  (240)  days  from  the

Agreement Date. If you are

delayed from opening your Location Franchise by the Opening Deadline, you must immediately provide us with a written request to extend the deadline, which

we may grant or withhold in our sole discretion. The request must state: (1) that a delay is anticipated; (2) the reasons which caused the delay; (3) the efforts that

you are making to proceed with the opening; and (4) an anticipated opening date. In considering the request, we will not unreasonably withhold our consent to a

delay if you have been diligently pursuing the opening.

Unless  we  agree  to  extend  the  Opening  Deadline,  if  you  do  not  open  your  Franchise  for  business  by  the  Opening  Deadline,  you  will  be

considered in default of your Franchise Agreement. Upon receipt of written notice from us of such default, you must cure such default by opening your

Franchise for business no more than one ninety (90) days after receipt of such notice, or one hundred and eighty (180) days after the Opening Deadline,

whichever occurs first. If you fail to cure your default, we have the right to immediately terminate your Franchise.

Regardless of whether you open your Franchise for business by the Opening Deadline, you are obligated to pay us the minimum Royalty Fee of $700 due

under Section 6.2 of this Agreement, thirty (30) days after the Opening Deadline. If you open your Franchise for business earlier than the Opening Deadline, you

are obligated to pay us the minimum Royalty Fee of $700 due under Section 6.2 of this Agreement on the first day of the month following the partial month you

opened your Franchise for business. If you fail to pay the minimum Royalty Fee due during the time you are in default of this Section 3.1(c), and do not

cure such default after receipt of ten (10) days written notice from us of such default, we may immediately terminate your Franchise.

3.2

Prototype and Construction Plans and Specifications.

Upon receipt from you of completed pre-construction forms and as-built drawings of the Location, we shall provide to Franchisee a Clinic floor plan

design for the Location containing floor plan, demising and interior wall locations, flooring specification, ceiling specification, furnishing, fixture, and equipment

location and specification (hereby known as "Clinic Schematic"). The Franchisee will receive the Joint’s design requirements, including building specifications

(locations of walls, counters, retail displays, fixtures, and equipment) (the “Clinic Design”). We do not represent or warrant design compliance with Applicable

Laws,  including  the Americans  with  Disabilities Act  (“ADA”).  Franchisee  shall,  at  its  sole  cost  and  expense,  ensure  that  the  Clinic  Design  complies  with  all

Applicable Laws (including the ADA), and Franchisee shall obtain any required architectural seals, engineering seals and other required approvals. The cost of

any leasehold improvements, equipment, fixtures and displays, and of any architectural and engineering drawings, are Franchisee’s sole responsibility. Franchisee

must utilize The Joint’s design department to prepare and complete all construction drawings for new Centers, remodels, relocations, Kiosks and upgrades, which

services shall be subject to The Joint’s then-current fees, as described in the Manuals.

In order to address and adapt to ever-changing economic and marketplace conditions and consumer expectations and demands, we may throughout the

Term consider and test, and in its sole judgment implement, modifications to the design, appearance, branding, and/or layout of The Joint Clinics. Franchisee

therefore

acknowledges that, after construction and development of its Clinics, we might choose to implement modifications to the design, appearance, branding, and/or

layout of The Joint Clinics, as a result of which Franchisee’s Clinic Design may no longer might be the latest design specification for The Joint Clinics. Whether

or not Franchisee is required or chooses to modify its Clinic Design during the Term to the new design, as provided elsewhere in this Agreement, nothing in this

Agreement prevents The Joint at any time from implementing modifications to the design, appearance, branding, and/or layout of The Joint’s Clinics in its sole

judgment, and Franchisee agrees it will have no claim against The Joint or any Affiliate of The Joint if Franchisee’s Clinic Design is not then the latest design for

The Joint Chiropractic Clinic.

3.3

Development of the Franchise.

You  agree  at  your  own  expense  to  do  the  following  by  the  Opening  Deadline  defined  in  Exhibit  1:  (1)  secure  all  financing  required  operating  and

development capital to fully develop, fund and operate the Franchise in accordance with this Agreement and the System; (2) obtain all required building, utility,

sign, health, sanitation and business permits and licenses and any other required permits and licenses necessary to operate a Clinic at the location; (3)  construct

the Franchise location according to the approved construction plans and specifications; (4) decorate the Franchise location in compliance with the approved plans

and  specifications;  (5)  purchase  and  install  all  required  equipment,  furniture,  furnishings  and  signs;  (6)  cause  the  training  requirements  of  Section  4  to  be

completed; (7) purchase an opening inventory of products and other supplies and materials; (8)  provide proof, in a form satisfactory to us, that your operation of

the  Franchise  at  the  Franchise  location  does  not  violate  any  applicable  state  or  local  zoning  or  land  use  laws,  ordinances,  or  regulations,  or  any  restrictive

covenants that apply to such location; (9) provide proof, in a form satisfactory to us, that you (and/or your General Manager, as defined in Section 4.1, if any) are

legally  authorized  and  have  all  licenses  necessary  to  perform  all  of  the  services  to  be  offered  by  your  Franchise,  and  that  your  organizational  structure  is

consistent  with  all  legal  requirements,  including  but  not  limited  to  any  required  affiliation  with  a  P.C.  and/or  management  company;  (10)  provide  proof,  in  a

format  satisfactory  to  us,  that  you  have  obtained  all  required  insurance  policies,  and  have  named  us,  as  an  additional  insurance  under  all  such  policies;  (11)

submit to us a completed copy of the grand opening checklist we provide to you; (12) do any other acts necessary to open the Franchise for business; (13) obtain

our approval to open the Franchise for business; and (14) open the Franchise for business.

3.4

(a)

Computer System.

General Requirements.  You agree to exclusively use in the development and operation of the Franchise the computer terminals/billing systems

and operating software (“Computer System”) that we specify from time to time. You acknowledge that we may modify such specifications and the components of

the Computer System from time to time. As part of the Computer System, we may require you to obtain specified computer hardware and/or software, including

without limitation a license to use proprietary software developed by us or others. Our modification of such specifications for the components of the Computer

System may require you to incur costs to purchase, lease and/or obtain by license new or modified computer hardware and/or software, and to

obtain  service  and  support  for  the  Computer  System  during  the  term  of  this  Agreement. You  acknowledge  that  we  cannot  estimate  the  future  costs  of  the

Computer  System  (or  additions  or  modifications  thereto),  and  that  the  cost  to  you  of  obtaining  the  Computer  System  (or  additions  or  modifications  thereto),

including  software,  may  not  be  fully  amortizable  over  the  remaining  term  of  this Agreement. Nonetheless,  you  agree  to  incur  such  costs  in  connection  with

obtaining the computer hardware and software comprising the Computer System (or additions or modifications thereto). Within sixty (60) days after you receive

notice from us, you agree to obtain the components of the Computer System that we designate and require. You further acknowledge and agree that we and our

affiliates have the right to charge a reasonable systems fee for software or systems installation services; modifications and enhancements specifically made for us

or our affiliates that are licensed to you; and other maintenance and support Computer System-related services that we or our affiliates furnish to you. You will

have sole responsibility for: (1) the acquisition, operation, maintenance, and upgrading of your Computer System; (2) the manner in which your Computer System

interfaces with our computer system and those of third parties; and (3) any and all consequences that may arise if your Computer System is not properly operated,

maintained, and upgraded.

(b)    Software. As a Franchisee of The Joint®, we will provide to you our proprietary office management software (the “Joint Software”), which you will

be required to install onto the Computer System and use in the daily operation of the Franchise. In addition, we may, at any time and from time to time, contract

with  one  or  more  software  providers,  business  service  providers,  or  other  third  parties  (individually,  a  “Service  Provider”)  to  develop,  license,  or  otherwise

provide to or for the use and benefit of you and other Location Franchises, certain software, software applications, and software maintenance and support services

related to the Computer System that you must or may use in accordance with our instructions with respect to your Computer System.

3.5

Equipment, Furniture, Fixtures, Furnishings and Signs .

You agree to use in the development and operation of the Franchise only those brands, types, and/or models of equipment, furniture, fixtures, furnishings,

and signs we have approved.

3.6

Franchise Opening.

You agree not to open the Franchise for business until: (1) all of your obligations under Paragraphs 3.1 through 3.4 of this Section have been fulfilled;

(2) we determine that the Franchise has been constructed, decorated, furnished, equipped, and stocked with materials and supplies in accordance with plans and

specifications we have provided or approved; (3) you and any of your Franchise’s employees whom we require complete our pre-opening Initial Training (as

defined herein) to our satisfaction; (4) the Initial Franchise Fee (as defined herein) and all other amounts due to us have been paid; (5) you have furnished us with

copies of all insurance policies required by Paragraph 10.8 of this Agreement, or have provided us with appropriate alternative evidence of insurance coverage

and payment of premiums as we have requested; (6) You have, if required, entered into a management agreement relationship with a duly formed and licensed

P.C. and (7) we have approved any marketing, advertising, and promotional materials you desire to use, as provided in Paragraph 11.2 of this Agreement.

The Company will provide, at our expense, an opening supervisor to be on site at your Location Franchise to assist you with your operational efficiency,

staff training, Location Franchise setup and grand opening. The opening supervisor will be on site one (1) day before the opening of your first Location Franchise

and for one (1) day after the opening of your first Location Franchise.

4.

TRAINING.

4.1

General Manager.

At your request, we may, but are not obligated to, agree for you to employ a general manager to operate the Franchise (“General Manager”). The term

“General  Manager”  means  an  individual  with  primary  day-to-day  responsibility  for  the  Franchise’s  operations,  and  may  or  may  not  be  you  (if  you  are  an

individual) or an Owner, officer, director, or employee of yours (if you are other than an individual).  We may or may not require that the General Manager have

an  equity  interest  in  the  Franchise. The  General  Manager  will  be  obligated  to  devote  his  or  her  full  time,  best  efforts,  and  constant  personal  attention  to  the

Franchise’s operations, and must have full authority from you to implement the System at the Franchise. You must not hire any General Manager or successor

General Manager without first receiving our written approval of such General Manager’s qualifications. Each General Manager and successor General Manager

must  attend  and  complete  our  Initial  Training  (as  defined  herein). No  General  Manager  may  have  any  interest  in  or  business  relationship  with  any  business

competitor  of  your  franchise. Each  General  Manager  must  sign  a  written  agreement,  in  a  form  approved  by  us,  to  maintain  confidential  our  Confidential

Information described in Paragraph 9.1, and to abide by the covenants not to compete described in Paragraph 9.3. You must forward to us a copy of each such

signed agreement. If we determine, in our sole discretion, during or following completion of the Initial Training program, that your General Manager (if any) is

not qualified to act as General Manager of the Franchise, then we have the right to require you to choose (and obtain our approval of) a new individual for that

position.

4.2

Training.

You acknowledge that it is very important to the operation of the Franchise that you and your employees receive appropriate training. To that end, you

agree as follows:

(a)

No later than thirty (30) days before the Franchise opens for business, you must attend our initial training program for your Franchise (the

“Initial Training”) at the time and place we designate. You (if you are an individual) or at least one of your Owners (if you are a legal entity) must complete the

Initial Training to our satisfaction. If you employ a General Manager other than yourself or one of your Owners, that General Manager must also complete the

Initial Training to our satisfaction. Other employees may complete the Initial Training at your sole discretion and expense, provided you first obtain our approval

and subject to availability of facilities and materials. The Initial Training may include classroom instruction and Location Franchise operation training, and will

be furnished at our training facility in Scottsdale, Arizona, your Franchise Location, and/or at another certified training location we designate. Our Initial Training

programs  may  be  different  for  each  employee  depending  on  their  responsibilities  at  the  Franchise. There  will  be  no  tuition  charge  for  the  persons  whom  we

require to attend

any Initial Training program or for any additional personnel of your choosing.  All persons who attend our Initial Training must attend and complete the Initial

Training to our satisfaction. If we, in our sole discretion, determine that any General Manager or employee who attends any Initial Training program is unable to

satisfactorily complete such program, then you must not allow that person to work at your Location Franchise, and must identify a substitute General Manager or

employee who must enroll in the Initial Training program within fifteen (15) days thereafter, and complete the Initial Training to our satisfaction.

(b)

You  agree  to  attend,  and  have  your General Manager (if applicable and desired) and/or other employees who you have had attend our

Initial Training, complete such additional training programs at places and times as we may request from time to time during the term of this Agreement.

(c)

In addition to providing the Initial Training described above, we reserve the right to offer and hold such additional ongoing training programs (and

Franchisee meetings regarding such topics and at such times and locations as we may deem necessary or appropriate. We also reserve the right to make any of

these training programs mandatory for you and/or designated owners, and/or representatives of yours, including your General Manager (if any). We reserve the

right to charge you a daily attendance fee in an amount to be set by us for each attendee of yours who attends any mandatory or optional training program or

owners meeting. If we offer any such mandatory training programs, then you or your designated personnel must attend.

(d)

You agree to pay all wages and compensation owed to, and travel, lodging, meal, transportation, and personal expenses incurred by, all of your

personnel who attend our Initial Training and/or any mandatory or optional training we provide.

(e)

We may require your employees to periodically and on an ongoing basis take and pass an online computer training course and/or exam. While

there is no cost to take such training, we may require all employees and staff to pass such training to our satisfaction before they may begin working at your

Franchise location.

(f)

The Franchisee’s General Manager (if any) and other employees shall obtain all certifications and licenses required by law in order to perform

their responsibilities and duties for the Franchise.

5.

GUIDANCE; OPERATIONS MANUAL.

5.1

Guidance and Assistance.

During  the  term  of  this Agreement,  we  may  from  time  to  time  furnish  you  guidance  and  assistance  with  respect  to:  (1)  specifications,  standards,  and

operating procedures used by Location Franchises; (2) purchasing approved equipment, furniture, furnishings, signs, materials and supplies; (3) development and

implementation  of  local  advertising  and  promotional  programs;  (4)  general  operating  and  management  procedures;  (5)  establishing  and  conducting  employee

training programs for your Franchise; and (6) changes in any of the above that occur from time to time. This guidance and assistance may, in our discretion, be

furnished in the form of bulletins, written reports and recommendations, operations manuals and other written materials (the “Operations Manual”), and/or

telephone consultations and/or personal consultations at our offices or your Franchise. If you request—and if we agree to provide—any additional, special on-

premises training of your personnel or other assistance in operating your Franchise, then you agree to pay a daily training fee in an amount to be set by us, and all

expenses we incur in providing such training or assistance, including any wages or compensation owed to, and travel, lodging, transportation, and living expenses

incurred by, our Company personnel.

5.2

Operations Manual.

The Operations Manual we lend to you will contain mandatory and suggested specifications, standards, and operating procedures that we prescribe from

time to time for your Franchise, as well as information relative to other obligations you have in the operation of the Franchise. The Operations Manual may be

composed of or include audio recordings, video recordings, computer disks, compact disks, and/or other written or intangible materials. We may make all or part

of the Manual available to you through various means, including the Internet. A previously delivered Operations Manual may be superseded from time to time

with replacement materials to reflect changes in the specifications, standards, operating procedures and other obligations in operating the Franchise, you must

keep your copy of the Operations Manual current. If you and we have a dispute over the contents of the Manual, then our master copy of the Manual will control.

You  agree  that  you  will  not  at  any  time  copy  any  part  of  the  Operations  Manual,  permit  it  to  be  copied,  disclose  it  to  anyone  not  having  a  need  to  know  its

contents for purposes of operating your Franchise, or remove it from the Franchise location without our permission.

5.3

Modifications to System.

We will continually be reviewing and analyzing developments in the healthcare, and chiropractic industries, as well as developments in fields related to

small-business  management,  and  based  upon  our  evaluation  of  this  information,  may  make  changes  in  the  System,  including  but  not  limited  to,  adding  new

components to services offered and equipment used by Location  Franchises. Moreover, changes in laws regulating the services offered by Location Franchises

may (a) require us to restructure our franchise program, (b) require your General Manager (if any) and employees to obtain additional licenses or certifications,

(c) require you to retain or establish relationships with additional professionals and specialists in the chiropractic and/or healthcare industries, and/or (d) require

you to modify your ownership or organizational structure. You agree, at our request, to modify the operation of the Franchise to comply with all such changes,

and to be solely responsible for all related costs.

5.4

Advisory Councils.

You  agree  to  participate  in,  and,  if  required,  become  a  member  of  any  advisory  councils  or  similar  organizations  we  form  or  organize  for  Location

Franchises. We may, in our sole discretion, change or dissolve any advisory councils or similar organization we have formed or organized.

6.

FEES AND COSTS.

6.1

Initial Franchise Fee.

You agree to pay us the initial franchise fee of Thirty-Nine Thousand and Nine Hundred Dollars ($39,900.00) (the “Initial Franchise Fee”) when

you sign this Agreement. In recognition of the expenses we incur in furnishing assistance and services to you, you agree that we will have fully earned the Initial

Franchise Fee, and that is due and non-refundable when you sign this Agreement.

6.2

Royalty Fee.

You  agree  to  pay  us  a  continuing  franchise  royalty  fee  (“Royalty  Fee”)  in  the  amount  of  seven  percent  (7%)  of  the  gross  revenues  of  the

Franchise for all periods, with a minimum monthly amount of Seven Hundred and No/100 Dollars ($700.00). This fee will be payable on the 1  and 16  of

st

th

each month based on the Franchise’s gross revenues. If the 1  or 16  of the month fall on a weekend or holiday, then the fee is payable on the next business day.

st

th

If, at the end of any calendar month, the total Royalty Fee collected for the preceding month is less than $700.00, the difference between the amount collected and

$700.00 shall be due on the tenth (10th) day of the following month. You are obligated to pay us the minimum Royalty Fee of $700.00 due under this Section,

thirty (30) days after you open your Franchise for business, or thirty (30) days after your Opening Deadline, whichever occurs first. If you open your Franchise

for business prior to the Opening Deadline you are obligated to pay us the minimum Royalty Fee on the first day of the month following the partial month in

which you opened your Franchise for  business.  If  you  fail  to  open  your  Franchise  for  business  by  the  Opening  Deadline,  you  will  be  obligated  to  pay  us  the

minimum  Royalty  Fee  thirty  (30)  days  after  your  Opening  Deadline. The  terms  “gross  revenues”  shall,  for  purposes  of  this Agreement,  mean  the  total  of  all

revenue and receipts derived from the operation of the Franchise, including all amounts received at or away from the site of the Franchise, or through the business

the Franchise conducts (such as fees for chiropractic care, fees for the sale of any service or product, gift certificate sales, and revenue derived from products

sales, whether in cash or by check, credit card, debit card, barter or exchange, or other credit transactions); and excludes only sales taxes collected from customers

and  paid  to  the  appropriate  taxing  authority,  and  all  customer  refunds  and  credits  the  Franchise  actually  makes. For  the  avoidance  of  doubt,  you  specifically

acknowledge  that  “gross  revenues”  includes  the  gross  revenues  of  any  P.C.  or  any  of  P.C.’s  clinics  that  are  managed  by  you  pursuant  to  a  Management

Agreement, even if those revenues are not recognized on your books, and that you are responsible for determining those revenues and paying the Royalty Fee as if

those  revenues  were  recognized  on  your  books. You  and  we  acknowledge  and  agree  that  the  Royalty  Fee  represents  compensation  paid  by  you  to  us  for  the

guidance and assistance we provide and for the use of our Marks, Confidential Information (as defined herein), know-how, and other intellectual property we

allow you to use under the terms of this Agreement. The Royalty Fee does not represent payment for the referral of customers to you, and you acknowledge and

agree that the services we offer to you and our other The Joint® franchisees do not include the referral of customers.

6.3

Regional and National Advertising Fee .

Recognizing the value of advertising to the goodwill and public image of Location Franchises, we may, in our sole discretion, establish, maintain and

administer one or more regional and/or national advertising funds (the “Ad Fund(s)”) for such advertising, as we may deem necessary or appropriate in our sole

discretion. However, we may choose to use only one Ad Fund to meet the needs of regional, multi-regional, and national advertising and promotional programs.

You agree to contribute to the Ad Fund a percentage of gross revenues of the Franchise in an amount we designate, up to a maximum of two percent (2%) of the

gross revenues of the Franchise. As of the date of this Agreement, the current required contribution to the Ad Fund is two percent (2%) of the gross revenues of

the Franchise. These advertising fees (”Advertising Fees”) will be payable with and at the same time as your Royalty Fees payable under Paragraph 6.2 above. A

further description of the Ad Fund and your obligations with respect to advertising and promoting the Franchise is found in Section 11 of this Agreement.

6.4

(a)

Local Advertising.

By Franchisee. In addition to the Advertising Fees set forth in Paragraph 6.3, which will be used by us to promote The Joint® on a regional and

national level, you agree to spend a certain amount on advertising in your local market area. This amount must equal the greater of (a) Three Thousand and

No/100 Dollars ($3,000.00) or (b) five percent (5%) of the Franchise’s gross revenues for each month during the term of this Agreement (the “Minimum

Local  Advertising  Requirement”).  We  may  require  you  to  use  one  or  more  required  suppliers  or  vendors  for  your  local  advertising. All  proposed  local

advertising must be submitted to and approved by us before you enter into any advertising agreements. You must provide us (in a form we approve or designate)

evidence of your required local advertising, marketing and promotional expenditures by the thirtieth (30th) day of each month, for the preceding calendar month,

along with a year-to-date report of the total amount spent on local advertising. We may require, at our absolute and sole discretion, that you submit an annual

marketing plan with details on planned expenditures of local advertising dollars.

(b)

Local  and  Regional  Advertising  Cooperative .  In  the  event  that  more  than  one Location  Franchise  is  located  in  a  Designated  Market  Area

(“DMA”), we reserve the right to form, or require you and the other The Joint® franchisees in the DMA to form, a local or regional advertising cooperative (the

“Ad Co-op”). A DMA is a geographic area around a county in which the radio and television stations based in that county account for a greater proportion of the

listening/viewing public than those based in the neighboring cities. We may require you to join any Ad Co-op and contribute to its funding.  The amount you pay

to  your Ad  Co-op  is  determined  by  the  Co-op  members. Amounts  contributed  to  any Ad  Co-op  may  be  applied  towards  your  Minimum  Local Advertising

Requirement set forth in Paragraphs 6.4(a) and 11.2.

6.5

Grand Opening Costs.

During the one hundred and twenty days (120) day period that begins thirty (30) days prior to the opening of your Franchise, and ends ninety (90) days

after the opening of your Franchise (the “Grand Opening Period”),

you will be required to expend at least Fourteen Thousand and No/100 Dollars ($14,000.00) in verifiable marketing costs to publicize the grand opening

of your Franchise. These costs may include, but are not limited to, temporary signage, local advertising, flyers, promotions, digital advertising, giveaways and

other  promotions. You must submit for approval a plan for spending your Grand Opening advertising dollars, in advance of the Grand Opening Period. Upon

conclusion of the Grand Opening Period, you must send to us a report detailing the amounts spent and that allocated to the particular medium to publicize the

grand opening of your franchise during the Grand Opening Period. All  proposed  grand  opening  advertising  must  be  submitted  to  and  approved  by  us. At  our

request, you must provide us with any documentation we request showing that you have met the required spend for your Grand Opening.

6.6

Software and Programing Fees.

You  are  responsible  for  all  costs  associated  with  the  purchase  and  installation  of  our  proprietary  software  (“The  Joint®  Software”). For  each  month

during  the  term  of  this Agreement,  the  on-going  license  fee  for  the  Joint  Software  is  Five  Hundred  and  Ninety-Nine  Dollars  ($599.00),  which  will  be

debited  from  the Account  on  the  fifth  (5th)  day  of  each  month  for  the  preceding  month. We  reserve  the  right  to  increase  the  license  fee  for  The  Joint®

Software to $699.00 a month. We will give you thirty (30) days prior written notice prior to increasing the cost of The Joint® Software fee, after which time, the

new amount will be automatically debited from your account.

You are responsible for the cost to purchase and maintain any other software licenses or programs that we may require you to use in connection with your

franchise.

6.7

Relocation Fee.

If you must relocate the Premises of your Location Franchise for any reason, you must pay to us a Franchise Relocation Fee (the “Relocation

Fee”)  of  Two  Thousand  Five  Hundred  and  No/100  Dollars  ($2,500.00). The  Relocation  Fee  will  help  the  Company  defray  the  costs  of  approving  a  new

location, reviewing and approving plans for the new location, and updating Company records and marketing materials to reflect the new location.

6.8

Late Payments.

All Royalty Fees, Advertising Fees, amounts due from you for purchases from us or our affiliates, and other amounts which you owe us or our affiliates

(unless otherwise provided for in a separate agreement between us or our affiliates) will begin to accrue interest after their respective due dates at the lesser of (i)

the highest commercial contract interest rate permitted by state law, and (ii) the rate of eighteen percent (18%) per annum. Payments due us or our affiliates will

not be deemed received until such time as funds from the deposit of any check by us or our affiliates is collected from your account. You acknowledge that the

inclusion of this Paragraph in this Agreement does not mean we agree to accept or condone late payments, nor does it indicate that we have any intention to

extend credit to, or otherwise finance your operation of the Franchise. We have the right to require that any

payments due us or our affiliates be made by certified or cashier’s check in the event that any payment by check is not honored by the bank upon which the check

is drawn. We also reserve the right to charge you a fee of Thirty-Five and No/100 Dollars ($35.00) for any payment by check that is not honored by the

bank upon which it is drawn or the maximum as permitted by law.

6.9

Electronic Funds Transfer .

We  have  the  right  to  require  you  to  participate  in  an  electronic  funds  transfer  program  under  which  Royalty  Fees, Advertising  Fees,  and  any  other

amounts payable or owed to us or our affiliates, including any administrative fees, are deducted or paid electronically from your bank account (the “Account”). In

the event you are required to authorize us to initiate debit entries, you agree to make the funds available in the Account for withdrawal by electronic transfer no

later than the payment due date. The amount actually transferred from the Account to pay Royalty Fees and Advertising Fees will be based on the Franchise’s

gross revenues as reported in the Franchise’s practice management software. If you have not properly input the Franchise’s gross revenues for any reporting

period, then we will be authorized to debit the Account in an amount equal to one hundred twenty percent (120%) of the Royalty Fee, Advertising Fee,

and other amounts transferred from the Account for the last reporting period for which a report of the Franchise’s gross revenues was provided to us.

If  at  any  time  we  determine  that  you  have  under-reported  the  Franchise’s  gross  revenues  or  underpaid  any  Royalty  Fee  or Advertising  Fee  due  us

under this Agreement, then we will be authorized to initiate immediately a debit to the Account in the appropriate amount, plus applicable interest, in

accordance with the foregoing procedure. Any overpayment will be credited, without interest, against the Royalty Fee, Advertising Fee, and other amounts we

otherwise would debit from your account during the following reporting period. Our use of electronic funds transfers as a method of collecting Royalty Fees and

Advertising Fees due us does not constitute a waiver of any of your obligations to provide us with weekly reports as provided in Section 12, nor shall it be deemed

a waiver of any of the rights and remedies available to us under this Agreement.

6.10

Application of Payments.

When we receive a payment from you, we have the right in our sole discretion to apply it as we see fit to any past due indebtedness of yours due to us or

our affiliates, whether for Royalty Fees, Advertising Fees, purchases, interest, or for any other reason, regardless of how you may designate a particular payment

should be applied.

6.11 Modification of Payments.

If, by operation of law or otherwise, any fees contemplated by this Agreement cannot be based upon gross revenues, then you and we agree to negotiate

in good faith an alternative fee arrangement. If you and we are unable to reach an agreement on an alternative fee arrangement, then the Company reserves the

right to terminate this Agreement upon notice to you, in which case all of the post-termination obligations set forth in Section 16 shall apply.

7.

MARKS.

7.1

Ownership and Goodwill of Marks.

You acknowledge that your right to use the Marks is derived solely from this Agreement, and is limited to your operation of the Franchise pursuant to and

in compliance with this Agreement and all applicable standards, specifications, and operating procedures we prescribe from time to time during the term of the

Franchise. You understand and acknowledge that our right to regulate the use of the Marks includes, without limitation, any use of the Marks in any form of

electronic media, such as Websites (as defined herein) or web pages, or as a domain name or electronic media identifier.  If you make any unauthorized use of the

Marks, it will constitute a breach of this Agreement and an infringement of our rights in and to the Marks. You acknowledge and agree that all your usage of the

Marks and any goodwill established by your use will inure exclusively to our benefit and the benefit of our affiliates, and that this Agreement does not confer any

goodwill  or  other  interests  in  the  Marks  on  you  (other  than  the  right  to  operate  the  Franchise  in  compliance  with  this  Agreement). All  provisions  of  this

Agreement applicable to the Marks will apply to any additional trademarks, service marks, commercial symbols, designs, artwork, or logos we may authorize

and/or license you to use during the term of this Agreement.

7.2

Limitations on Franchisee’s Use of Marks.

You agree to use the Marks as the sole trade identification of the Franchise, except that you will display at the Franchise location a notice, in the form we

prescribe, stating that you are the independent owner of the Franchise pursuant to a Franchise Agreement with us. You agree not to use any Mark as part of any

corporate or trade name or with any prefix, suffix, or other modifying words, terms, designs, or symbols (other than logos and additional trade and service marks

licensed to you under this Agreement), or in any modified form. You also shall not use any Mark or any commercial symbol similar to the Marks in connection

with the performance or sale of any unauthorized services or products, or in any other manner we have not expressly authorized in writing. You agree to display

the Marks in the manner we prescribe at the Franchise and in connection with advertising and marketing materials, and to use, along with the Marks, any notices

of trade and service mark registrations we specify. You further agree to obtain any fictitious or assumed name registrations as may be required under applicable

law.

7.3

Notification of Infringements and Claims.

You agree to immediately notify us in writing of any apparent infringement of or challenge to your use of any Mark, or claim by any person of any rights

in  any  Mark  or  similar  trade  name,  trademark,  or  service  mark  of  which  you  become  aware. You  agree  not  to  communicate  with  anyone  except  us  and  our

counsel in connection with any such infringement, challenge, or claim. We have the right to exclusively control any litigation or other proceeding arising out of

any actual or alleged infringement, challenge, or claim relating to any Mark. You agree to sign any documents, render any assistance, and do any acts that our

attorneys say is necessary or advisable in order to protect and maintain our interests in any litigation or proceeding related to the Marks, or to otherwise protect

and maintain our interests in the Marks.

7.4

Discontinuance of Use of Marks.

If it becomes advisable at any time in our sole judgment for the Franchise to modify or discontinue the use of any Mark, or use one or more additional or

substitute trade or service marks, including the Marks used as the name of the Franchise, then you agree, at your sole expense, to comply with our directions to

modify or otherwise discontinue the use of the Mark, or use one or more additional or substitute trade or service marks, within a reasonable time after our notice

to you.

7.5

Indemnification of Franchisee.

We agree to indemnify you against, and reimburse you for, all damages for which you are held liable in any trademark infringement proceeding arising

out of your use of any Mark pursuant to and in compliance with this Agreement, and for all costs you reasonably incur in the defense of any such claim in which

you are named as a party, so long as you have timely notified us of the claim, and have otherwise complied with this Agreement.

8.

RELATIONSHIP OF THE PARTIES; INDEMNIFICATION.

8.1

Independent Contractor; No Fiduciary Relationship.

This Agreement does not create a fiduciary relationship between you and us. You and we are independent contractors, and nothing in this Agreement is

intended to make either party a general or special agent, joint venture, partner, or employee of the other for any purpose whatsoever.  You agree to conspicuously

identify  yourself  in  all  your  dealings  with  customers,  suppliers,  public  officials,  Franchise  personnel,  and  others  as  the  owner  of  the  Franchise  pursuant  to  a

Franchise Agreement with us, and to place any other notices of independent ownership on your forms, business cards, stationery, advertising, and other materials

as we may require from time to time.

8.2

No Liability, No Warranties.

We have not authorized or empowered you to use the Marks except as provided by this Agreement, and you agree not to employ any of the Marks in

signing any contract, check, purchase agreement, negotiable instrument or legal obligation, application for any license or permit, or in a manner that may result in

liability to us for any indebtedness or obligation of yours. Except as expressly authorized by this Agreement, neither you nor we will make any express or implied

agreements, warranties, guarantees or representations, or incur any debt, in the name of or on behalf of the other, or represent that your and our relationship is

other than that of franchisor and Franchisee.

8.3

Indemnification.

We will not assume any liability or be deemed liable for any agreements, representations, or warranties you make that are not expressly authorized under

this Agreement, nor will we be obligated for any damages to you or any person or property directly or indirectly arising out of the operation of the business you

conduct pursuant to this Agreement, whether or not caused by your negligent or willful action or failure to act. We will have no liability for any sales, use, excise,

income, gross receipts, property, or other taxes levied against you or your assets, or on us, in

connection with the business you conduct, or any payments you make to us pursuant to this Agreement (except for our own income taxes). We will not assume

any  liability  or  be  deemed  liable  for  any  agreements  you  enter  with  any  third  parties,  whether  or  not  they  are  an  approved  or  required  vendor. You  agree  to

indemnify, defend, and hold us, our affiliates and our and their respective owners, directors, officers, employees, agents, successors, and assigns (individually, an

“Indemnified Party,” and collectively, the “Indemnified Parties”), harmless against, and to reimburse such Indemnified Parties for, all such obligations, damages,

and taxes for which any Indemnified Party may be held liable, and for all costs the Indemnified Party reasonably may incur in the defense of any such claim

brought against the Indemnified Party, or in any such action in which the Indemnified Party may be named as a party, including without limitation actual and

consequential  damages;  reasonable  attorneys’,  accountants’,  and/or  expert  witness  fees;  cost  of  investigation  and  proof  of  facts;  court  costs;  other  litigation

expenses; and travel and living expenses. Each Indemnified Party has the right to defend any such claim against the Indemnified Party. You further agree to hold

us harmless and indemnify and defend us for all costs, expenses, and/or losses we incur in enforcing the provisions of this Agreement, defending our actions

taken relating to this Agreement, or resulting from your breach of this Agreement, including without limitation reasonable attorneys’ fees (including those for

appeal), unless, after legal proceedings are completed, you are found to have fulfilled and complied with all of the terms of this Agreement. Your indemnification

obligations described above will continue in full force and effect after, and notwithstanding, the expiration or termination of this Agreement.

9.

CONFIDENTIAL INFORMATION; NON-COMPETITION.

9.1

Types of Confidential Information.

We  possess  certain  unique  confidential  and  proprietary  information  and  trade  secrets  consisting  of  the  following  categories  of  information,  methods,

techniques,  products,  and  knowledge  developed  by  us,  including  but  not  limited  to:  (1)  services  and  products  offered  and  sold  at Location  Franchises;

(2)  knowledge  of  sales  and  profit  performance  of  any  one  or  more Location  Franchises;  (3)  knowledge  of  sources  of  products  sold  at Location  Franchises,

advertising and promotional programs, and image and decor; (4) the Joint Software; (5) methods, techniques, formats, specifications, procedures, information,

systems,  and  knowledge  of,  and  experience  in,  the  development,  operation,  and  franchising  of Location  Franchises;  (6)  customer  lists,  records,  membership

agreements  and/or  contracts;  and  (7)  the  selection  and  methods  of  training  employees. We  will  disclose  much  of  the  above-described  information  to  you  in

advising you about site selection, providing our Initial Training, the Operations Manual, the Joint Software, and providing guidance and assistance to you under

this Agreement.

If  you,  your  employees,  or  Owners  develop  any  new  concept,  process  or  improvement  in  the  operation  or  promotion  of  a  The  Joint®  Franchise  (an

“Improvement”),  you  agree  to  promptly  notify  us  and  provide  us  with  all  necessary  related  information,  without  compensation. Any  such  Improvement  shall

become our sole property and we shall be the sole owner of all related patents, patent applications, and other intellectual property rights. Such  Improvements

shall  be  deemed  “Confidential  Information”. You  and  your  Owners  hereby  assign  to  us  any  rights  you  or  they  may  have  or  acquire  in  the  Improvements,

including the right to modify the Improvement, and waive

and/or  release  all  rights  of  restraint  and  moral  rights  therein  and  thereto. You  and  your  Owners  agree  to  assist  us  in  obtaining  and  enforcing  the  intellectual

property rights to any such Improvement in any and all countries and further agree to execute and provide us with all necessary documentation for obtaining and

enforcing such rights. You and your Owners hereby irrevocably designate and appoint us as your and their agent and attorney-in-fact to execute and file any such

documentation  and  to  do  all  other  lawful  acts  to  further  the  prosecution  and  issuance  of  patents  or  other  intellectual  property  right  related  to  any  such

Improvement. In the event that the foregoing provisions of this section are found to be invalid or otherwise unenforceable, you and your Owners hereby grant to

us a worldwide, perpetual, non-exclusive, fully-paid license to use and sublicense the use of the Improvement to the extent such use or sublicense would, absent

this Agreement, directly or indirectly infringe your or their rights therein.

9.2

Non-Disclosure Agreement.

You agree that your relationship with us does not vest in you any interest in the Confidential Information, other than the right to use it in the development

and  operation  of  the  Franchise,  and  that  the  use  or  duplication  of  the  Confidential  Information  in  any  other  business  would  constitute  an  unfair  method  of

competition. You acknowledge and agree that the Confidential Information belongs to us, may contain trade secrets belonging to us, and is disclosed to you or

authorized for your use solely on the condition that you agree, and you therefore do agree, that you (1) will not use the Confidential Information in any other

business or capacity; (2) will maintain the absolute confidentiality of the Confidential Information during and after the term of this Agreement; (3) will not make

unauthorized copies of any portion of the Confidential Information disclosed in written form or another form that may be copied or duplicated; and (4) will adopt

and implement all reasonable procedures we may prescribe from time to time to prevent unauthorized use or disclosure of the Confidential Information, including

without limitation restrictions on disclosure to your employees, and the use of non-disclosure and non-competition agreements we may prescribe or approve for

your shareholders, partners, members, officers, directors, employees, independent contractors, or agents who may have access to the Confidential Information.

9.3

Non-Competition Agreement.

You agree that we would be unable to protect the Confidential Information against unauthorized use or disclosure, and would be unable to encourage a

free exchange of ideas and information among Location Franchises, if The Joint® franchisees were permitted to hold interests in any competitive businesses (as

described  below). Therefore, during the term of this Agreement, neither you, nor any Owner, nor any member of your immediate family or of the immediate

family  of  any  Owner,  shall  perform  services  for,  or  have  any  direct  or  indirect  interest  as  a  disclosed  or  beneficial  owner,  investor,  partner,  director,  officer,

employee, manager, consultant, representative, or agent in, any business that offers products or services the same as or similar to those offered or sold at Location

Franchises. For  chiropractic  services,  this  is  specific  to  a  non-chain,  non-franchised,  independent  chiropractic  clinic  where  service  fees  are  based  on  a  non-

insurance/membership model.  The ownership of one percent (1%) or less of a publicly traded company will not be deemed to be prohibited by this

Paragraph. Upon expiration or termination of this Agreement for any reason, you agree not to engage in a competitive business for a period of two (2) years after

the termination or expiration and within twenty-five (25) miles of your Franchise Premises or any other Location Franchise.

10.

THE JOINT CORP. FRANCHISE OPERATING STANDARDS.

10.1

Condition and Appearance of the Franchise.

You agree that:

(a)

(b)

neither the Franchise nor the Premises will be used for any purpose other than the operation of the Franchise in compliance with this Agreement;

you will maintain the condition and appearance of the Franchise; its equipment, furniture, furnishings, and signs; and the Premises in accordance

with our standards and consistent with the image of a Location Franchise as an efficiently operated business offering high quality services, and observing the

highest standards of cleanliness, sanitation, efficient, courteous service and pleasant ambiance, and in that connection will take, without limitation, the following

actions during the term of this Agreement: (1) thorough cleaning, repainting and redecorating of the interior and exterior of the Premises at reasonable intervals;

(2) interior and exterior repair of the Premises; and (3) repair or replacement of damaged, worn out or obsolete equipment, furniture, furnishings and signs;

(c)

you  will  not  make  any  material  alterations  to  the  Premises  or  the  appearance  of  the  Franchise,  as  originally  developed,  without  our  advance

written approval. If you do so, we have the right, at our option and at your expense, to rectify alterations we have not previously approved;

(d)

(e)

you will promptly replace or add new equipment when we reasonably specify in order to meet changing standards or new methods of service;

you will expend at least Twenty Thousand and No/100 Dollars ($20,000.00) every four (4) years in remodeling, expansion, redecorating

and/or refurnishing of the Premises and the Franchise, if deemed necessary by us (any changes to the decoration or furnishing of the Premises must be

approved by us);

(f)

on  notice  from  us,  you  will  engage  in  remodeling,  expansion,  redecorating  and/or  refurnishing  of  the  Premises  and  the  Franchise  to  reflect

changes  in  the  operations  of Location  Franchises  that  we  prescribe  and  require  of  new  The  Joint®  franchisees,  provided  that  (1)  no  material  changes  will  be

required unless there are at least two (2) years remaining on the Initial Term of the Franchise (any changes to the decoration or furnishing of the Premises must be

approved  by  us);  and  (2)  we  have  required  the  proposed  change  in  at  least  twenty-five  percent  (25%)  of  all  similarly  situated  Company  and  affiliate-owned

Location Franchises, and have undertaken a plan to make the proposed change in the balance of such Company and affiliate-owned Location Franchises (any

expenditures incurred pursuant to this Paragraph 10.1(f) shall apply to the requirement in Paragraph 10.1(e));

(g)

you  will  place  or  display  at  the  Premises  (interior  and  exterior)  only  those  signs,  emblems,  designs,  artwork,  lettering,  logos,  and  display  and

advertising materials that we from time to time approve; and

(h)

if at any time in our reasonable judgment, the general state of repair, appearance, or cleanliness of the premises of the Franchise or its fixtures,

equipment, furniture, or signs do not meet our standards, then we shall have the right to notify you specifying the action you must take to correct the deficiency.

If you do not initiate action to correct such deficiencies within (ten) 10 days after receipt of our notice, and then continue in good faith and with due diligence, a

bona fide program to complete any required maintenance or refurbishing, then we shall have the right, in addition to all other remedies available to us at law or

under this Agreement, to enter the Premises or the Franchise and perform any required maintenance or refurbishing on your behalf, and you agree to reimburse us

on demand.

10.2

Franchise Services and Products.

You agree that (a) the Franchise will offer for sale all services and products that we from time to time specify for Location Franchises, (b) the Franchise

will offer and sell approved services and products only in the manner we have prescribed; (c) you will not offer for sale or sell at the Franchise, the Premises, or

any other location any services or products we have not approved; (d) all products will be offered at retail prices, and you will not offer or sell any products at

wholesale prices; (e) you will not use the Premises for any purpose other than the operation of the Franchise; and (f) you will discontinue selling and offering for

sale  any  services  or  products  that  we  at  any  time  decide  (in  our  sole  discretion)  to  disapprove  in  writing.  In  the  event  that  you  use,  sell  or  distribute

unauthorized products or services or fail to report the sale of any unauthorized products or services, we may, in addition to any other rights we may

have, you will be responsible to pay us an administrative fee of $100 per day, any royalty due to us, and any amounts we incur due to or as a result of

your sale of unapproved services or products if you do not cure such default within ten (10) days  of  receipt  of  notice  from  us  of  your  violation. You

understand and agree that we may debit such amounts directly from your bank account via EFT.     However, we reserve the right to terminate your

Location Franchise and this Agreement if you use, sell, distribute or give away unauthorized services or products on three or more occasions within any

consecutive  (12)  month  period,  after  being  provided  written  notice  to  cease  such  activities. You  agree  to  maintain  an  inventory  of  approved  products

sufficient  in  quantity  and  variety  to  realize  the  full  potential  of  the  Franchise. We  may,  from  time  to  time,  conduct  market  research  and  testing  to  determine

consumer trends and the saleability of new services and products. You agree to cooperate by participating in our market research programs, test marketing new

services and products in the Franchise, and providing us with timely reports and other relevant information regarding such market research. In connection with

any such test marketing, you agree to offer a reasonable quantity of the products or services being tested, and effectively promote and make a reasonable effort to

sell them.

10.3

Approved Products, Distributors and Suppliers .

We have developed or may develop various unique products or services that may be prepared according to our formulations. We have approved, and will

continue to periodically approve, specifications for suppliers and distributors (which may include us and/or our affiliates) for products or services required to be

purchased  by,  or  offered  and  sold  at, Location  franchises,  that  meet  our  standards  and  requirements,  including  without  limitation  standards  and  requirements

relating to product quality, prices, consistency, reliability, and customer relations.  You understand and acknowledge we will not be liable to you or anyone else

for any damages or claims arising out of or resulting from the acts or omissions any supplier and distributor of products or services, whether or not such supplier

or distributor is an approved or required supplier or distributor of products or services. You agree that the Franchise will: (1) purchase any required products or

services  in  such  quantities  as  we  designate;  (2)  utilize  such  formats,  formulae,  and  packaging  for  products  or  services  as  we  prescribe;  and  (3)  purchase  all

designated products and services only from distributors and other suppliers we have approved. In the event we designate a required supplier or distributor during

the term of this Agreement, or any subsequent franchise agreement, you must begin to use such required supplier or distributor with thirty (30) days of the date we

notify you that you must use such supplier or distributor, unless we designate a longer period for you to switch or convert over to such supplier or distributor.

Your failure or refusal to do so shall constitute a breach of this Agreement.

We may approve a single distributor or other supplier (collectively “supplier”) for any product, and may approve a supplier only as to certain products.

We may concentrate purchases with one or more suppliers to obtain lower prices or the best advertising support or services for any group of Location Franchises

or  The  Joint®  outlets  operated  by  us  or  our  affiliates.  Approval  of  a  supplier  may  be  conditioned  on  requirements  relating  to  the  frequency  of  delivery,

concentration  of  purchases,  standards  of  service  (including  prompt  attention  to  complaints),  or  other  criteria,  and  may  be  temporary,  pending  our  continued

evaluation of the supplier from time to time.

If you would like to purchase any items from any unapproved supplier, then you must submit to us a written request for approval of the proposed supplier.

We have the right to inspect the proposed supplier’s facilities, and require that product samples from the proposed supplier be delivered, at our option, either

directly  to  us,  or  to  any  independent,  certified  laboratory  that  we  may  designate,  for  testing. We  may  charge  you  a  supplier  evaluation  fee  (not  to  exceed  the

reasonable cost of the inspection and the actual cost of the test) to make the evaluation. We reserve the right to periodically re-inspect the facilities and products of

any approved supplier, and revoke our approval if the supplier does not continue to meet any of our criteria.

We and/or our affiliates may be an approved supplier of certain products or services to be purchased by you for use and/or sale by the Franchise. We and

our affiliates reserve the right to charge any licensed manufacturer engaged by us or our affiliates a royalty to manufacture products for us or our affiliates, or to

receive  commissions  or  rebates  from  vendors  that  supply  goods  or  services  to  you. We or our affiliates may also derive income from our sale of products or

services to you, and may sell these items at prices exceeding our or their costs in order to make a profit on the sale.

10.4

Hours of Operation.

You agree to keep the Franchise open for business at such times and during such hours as we may prescribe from time to time.

10.5

Specifications, Standards and Procedures .

You agree to comply with all mandatory specifications, standards, and operating procedures relating to the appearance, function, cleanliness, sanitation

and operation of the Franchise. Any mandatory specifications, standards, and operating procedures that we prescribe from time to time in the Operations Manual,

or otherwise communicate to you in writing, will constitute provisions of this Agreement as if fully set forth in this Agreement. All references to “this Agreement”

include all such mandatory specifications, standards, and operating procedures.

10.6

Compliance with Laws and Good Business Practices.

You agree to secure and maintain in force in your name all required licenses, permits and certificates relating to the operation of the Franchise. You also

agree to operate the Franchise in full compliance with all applicable laws, ordinances, and regulations, including without limitation all government regulations

relating to worker’s compensation insurance, Medicare, HIPAA, unemployment insurance, and withholding and payment of federal and state income taxes, social

security  taxes,  and  sales  taxes. You  agree  that  at  all  time  during  the  term  of  this Agreement,  that  you  will  maintain  sufficient  working  capital  to  fulfill  your

obligations under this Agreement. You agree to execute any and all documents, including documents with us, our agents, affiliates, etc., or others, that we may

require from time to time, to ensure compliance with any applicable laws, whether such laws are applicable now or in the future.

All advertising you employ must be completely factual, in good taste (in our judgment), and conform to the highest standards of ethical advertising and all

legal  requirements. You acknowledge that chiropractic is a regulated profession and that certain marketing requirements need to be engaged in a manner that

conforms to state and/or local regulation or code. You shall be required to inform yourself of those requirements and strictly comply with their protocols. You

agree that in all dealings with us and any of our affiliates, other franchisees, your customers, your suppliers, and public officials, you will adhere to all manner of

code,  regulation  and  law  and  the  highest  standards  of  honesty,  integrity,  fair  dealing  and  ethical  conduct.  You  further  agree  to  refrain  from  any  business  or

advertising practice that may be legally non-compliant or harmful to the business of the Company, the Franchise, and/or the goodwill associated with the Marks

and other Location Franchises.

You must notify us in writing within 5 days of any of the following: (1) the commencement of any action, investigation, suit, or proceeding, and/or of the

issuance of any order, writ, injunction, award, or decree of any court, agency, or other governmental unit of the Franchise or any Owner, that may adversely affect

the Franchise’s operations, financial condition, or reputation; or the reputation of the Company and/or the goodwill associated with the Marks; (2) your receipt or

knowledge any notice of violation of any law, ordinance, or regulation relating to any health, safety, medical, healthcare, or chiropractic rules or laws, as well as

any inquires that may lead to a notice of

violation of any such rules or laws; (3) any activity or action, involving your Franchise, the Franchisee, or any Owner, which may the operations of the Franchise,

the reputation of the Franchise or the Company, or the goodwill associated with the Marks; or (4) whether you or any of your Owners are indicted for, convicted

of, or plead no contest to a felony, or are indicted for, convicted or plead no contest to any crime or offense, which may adversely affect the reputation of the

Company, the Franchise, and/or the goodwill associated with the Marks.

You agree that Company shall have the right to conduct periodic background and/or credit checks on you or any of your Owners. You agree to cooperate

by  providing  any  necessary  information  or  authorizations  necessary  to  conduct  such  background  or  credit  checks. You  understand  and  acknowledge  that  the

purpose  of  such  background  and  credit  checks  is  verify  compliance  with  your  duty  to  report  adverse  legal  or  financial  changes  that  may  adversely  affect  the

operation of the Franchise, the reputation of the Franchise or the Company, and/or the goodwill associated with the Marks or the validity of the Agreement.

You agree that any third party you retain (or you as applicable), to engage in or assist you in the payment and/or processing of credit card transactions

during the operation of your Franchise, shall comply with the Payment Card Industry Data Security Standards ("PCI DSS") and any amendments or restatements

of the PCI DSS during the term of your Franchise Agreement. You further agree, subject to availability by providers of Internet access at your Franchise business,

to use a high speed, private, password-protected and encoded Internet network for Internet access at your Franchise business.

10.7 Management and Personnel of the Franchise.

Unless we approve your employment of a General Manager to operate the Franchise as provided in Paragraph 4.1, you must actively participate in the

actual, on-site, day-to-day operation of the Franchise, and devote as much of your time as is reasonably necessary for the efficient operation of the Franchise. If

you  are  other  than  an  individual,  then  at  least  one  (1)  Owner,  director,  officer,  or  other  employee  of  you  whom  we  approve  must  comply  with  the  this

requirement. If  we  agree  that  you  may  employ  a  General  Manager,  then  the  General  Manager  must  fulfill  this  requirement. Any  General  Manager  shall  each

obtain  all  licenses  and  certifications  required  by  law  before  assuming  his  or  her  responsibilities  at  the  Franchise. You  will  ensure  that  your  employees  and

independent  contractors  of  the  Franchise  have  any  licenses  as  may  be  required  by  law,  and  hold  or  are  pursuing  any  licenses,  certifications,  and/or  degrees

required  by  law  or  by  us  in  the  Operations  Manual,  as  updated  from  time  to  time. You  will  be  exclusively  responsible  for  the  terms  of  your  employees’  and

independent  contractors’  employment  and  compensation,  and  for  the  proper  training  of  your  employees  and  independent  contractors  in  the  operation  of  the

Franchise. You must establish any training programs for your employees and/or independent contractors that we may prescribe in writing from time to time. In

order to protect and maintain the goodwill of the Marks and the system, you must require all employees and independent contractors to maintain a neat and clean

appearance,  and  conform  to  the  standards  of  dress  that  we  specify  in  the  Operations  Manual,  as  updated  from  time  to  time. Each  of  your  employees  and

independent contractors must sign a written agreement, in a form approved by us, to maintain confidential our Confidential Information, proprietary information,

and trade secrets as described in Paragraph 9.1,

and to abide by the covenants not to compete described in Paragraph 9.3. You must forward to us a copy of each such signed agreement. In order to protect and

maintain the goodwill of the Marks and the system, all of your employees and independent contractors must render prompt, efficient and courteous service to all

customers of the Franchise.

    Notwithstanding the foregoing, you understand that we will not have any duty or obligation to operate your Franchised Business, to direct or supervise your

employees,  or  to  oversee  your  employment  policies  or  practices,  and  that  you  shall  be  solely  responsible  for  such  activities,  as  well  as  all  other  day-to-day

activities and operations relating to your Franchised Business.

10.8

Insurance.

Before you open the Franchise and during any Term of this Agreement, you must maintain in force, under policies of insurance written on an occurrence

basis  issued  by  carriers  with  an  A.M.  Best  rating  of  A-VIII  or  better  approved  by  us,  and  in  such  amounts  as  we  may  determine  from  time  to  time:  (1)

comprehensive public, professional, product, sexual harassment, medical malpractice and motor vehicle liability insurance against claims for bodily and personal

injury, death and property damage caused by or occurring in conjunction with the operation of the Franchise or otherwise in conjunction with your conduct of the

Franchise  Business  pursuant  to  this Agreement,  under  one  or  more  policies  of  insurance  containing  minimum  liability  coverage  amounts  as  set  forth  in  the

Operations Manual; (2) general casualty insurance, including theft, cash theft, fire and extended coverage, vandalism and malicious mischief insurance, for the

replacement  value  of  the  Franchise  and  its  contents,  and  any  other  assets  of  the  Franchise;  (3)  worker’s  compensation  and  employer’s  liability  insurance  as

required by law, with limits equal to or  in  excess  of  those  required  by  statute;  (4)  business  interruption  insurance  for  a  period  adequate  to  reestablish  normal

business operations, but in any event not less than six (6) months; (5) any other insurance required by applicable law, rule, regulation, ordinance or licensing

requirements;  and  (6)  umbrella  liability  coverage  with  limits  of  not  less  than  $1,000,000/$3,000,000  or  such  other  amounts  that  we  may  establish  in  the

Operations Manual. You must purchase such insurance coverage(s) only from our approved or designated supplier(s). (7) Medical Malpractice occurrence based

coverage with limits of not less than $1,000,000/$3,000,000 obtained from our required and approved vendors as established in the Operations Manual. We may

periodically  increase  or  decrease  the  amounts  of  coverage  required  under  these  insurance  policies,  and/or  require  different  or  additional  kinds  of  insurance,

including  excess  liability  insurance,  to  reflect  inflation,  identification  of  new  risks,  changes  in  law  or  standards  of  liability,  higher  damage  awards,  or  other

relevant changes in circumstances.

Each insurance policy must name us (and, if we so request, our members, directors, employees, agents, and affiliates) as additional insureds, and must

provide us with thirty (30) days’ advance written notice of any material modification, cancellation, or expiration of the policy.  Deductibles must be in reasonable

amounts,  and  are  subject  to  review  and  written  approval  by  us. You  must  provide  us  with  copies  of  policies  evidencing  the  existence  of  such  insurance

concurrently  with  execution  of  this Agreement  and  prior  to  each  subsequent  renewal  date  of  each  insurance  policy,  along  with  certificates  evidencing  such

insurance. You are responsible for any and all claims,

losses  or  damages,  including  to  third  persons,  originating  from,  in  connection  with,  or  caused  by  your  failure  to  name  us  as  an  additional  insured  on  each

insurance policy. You agree to defend, indemnify and hold us harmless of, from, and with respect to any such claims, loss or damage arising out of your failure to

name us as additional insured, which indemnity shall survive the termination or expiration and non-renewal of this Agreement.

Prior to the expiration of the term of each insurance policy, you must furnish us with a copy of a renewal or replacement insurance policy and appropriate

certificates of insurance. If you at any time fail or refuse to maintain any insurance coverage required by us, or to furnish satisfactory evidence thereof, or to name

us as an additional insured under any such policies, then we, at our option and in addition to our other rights and remedies under this Agreement, may, but need

not, obtain such insurance coverage on your behalf. You shall immediately reimburse us on demand for any costs or premiums paid or incurred by us, and

pay an administrative fee of $500 plus any others fees, including attorneys’ fees, which we may incur.  If you fail to pay us within ten (10) days of our

demand  for  reimbursement,  we  reserve  the  right  to  debit  your  account  the  amounts  owed  to  us  for  any  premiums  paid  on  your  behalf  for  such

insurance coverage along with any other administrative fees, costs, surcharges expenses and fees we incur to obtain such coverage on your behalf or on

behalf of your franchise. We reserve the right to require you to provide us with an application for insurance (in a form acceptable to our required supplier for

insurance) for any medical professional that has been offered a position to work in a Franchise location so that we may, if you fail to do so, procure any necessary

insurance coverage for such medical professional. Nothing in this Section 10.8 or elsewhere in this Agreement shall negate or otherwise effect our right to

terminate this Agreement for failure to meet all applicable insurance requirements pertaining to your Franchise.

Notwithstanding  the  existence  of  such  insurance,  you  are  and  will  be  responsible  for  all  loss  or  damage  and  contractual  liability  to  third  persons

originating from or in connection with the operation of the Franchise, and for all claims or demands for damages to property or for injury, illness or death of

persons directly or indirectly resulting therefrom; and you agree to defend, indemnify and hold us harmless of, from, and with respect to any such claims, loss or

damage,  which  indemnity  shall  survive  the  termination  or  expiration  and  non-renewal  of  this  Agreement. In  addition  to  the  requirements  of  the  foregoing

paragraphs of this Paragraph 10.8, you must maintain any and all insurance coverage in such amounts and under such terms and conditions as may be required in

connection with your lease or purchase of the Premises.

Your obligation to maintain insurance coverage as described in this Agreement will not be reduced in any manner by reason of any separate insurance we

maintain on our own behalf, nor will our maintenance of that insurance relieve you of any obligations under Section 7 of this Agreement.

10.9

Credit Cards and Other Methods of Payment.

You must at all times have arrangements in existence with Visa, Master Card, American Express, Discover and any other credit and debit card issuers or

sponsors, check verification services, and electronic fund transfer systems that we designate from time to time, in order that the Franchise may accept customers’

credit and debit

cards, checks, and other methods of payment. We may require you to obtain such services through us or our affiliates.

10.10 Pricing.

To the extent permitted by applicable law, we may periodically establish maximum and/or minimum prices for services and products that the Franchise

location  offers,  including  without  limitation,  prices  for  promotions  in  which  all  or  certain  Location  Franchises  participate. If  we  establish  such  prices  for  any

services or products, you agree not to exceed or reduce that price, but will charge the price for the service or product that we establish. You hereby agree to apply

any pricing matrix or schedule established by us. If you wish to offer an alternate pricing matrix, you must obtain our prior written approval, which approval we

may withhold in our sole and absolute discretion. In states where you must enter a Management Agreement (Section 2.3), this provision shall be modified, to the

extent legally permissible, and/or legally construed to conform to the laws of the state where your Franchise location will be located.

11.

ADVERTISING.

11.1

By Company.

As stated in Paragraph 6.3, due to the value of advertising and the importance of promoting the public image of Location Franchises (both franchisee- and

Company-owned outlets), we will establish, maintain, and administer one or more Ad Funds to support and pay for national, regional, and/or local marketing

programs that we deem necessary, desirable, or appropriate to promote the goodwill and image of all Location Franchises. You will contribute to the Ad Fund the

Advertising Fee set forth in Section 6.3. We agree that any The Joint® outlets owned by us or our affiliates will contribute to the Ad Fund on at least the same

basis as you do.

We  will  be  entitled  to  direct  all  advertising  programs  financed  by  the  Ad  Fund,  with  sole  discretion  over  the  creative  concepts,  materials,  and

endorsements used in them, and the geographic, market, and media placement and allocation of the programs. We will have the sole discretion to use the Ad Fund

to  pay  the  costs  of  preparing  and  producing  video,  audio,  and  written  advertising  materials;  administering  regional,  multi-regional  and/or  national  advertising

programs; including purchasing direct mail and other media advertising; employing advertising agencies and supporting public relations, market research, and

other advertising and marketing firms; and paying for advertising and marketing activities that we deem appropriate, including the costs of participating in any

national or regional trade shows. and providing advertising and marketing materials to Location Franchises. We may in our discretion use the Ad Fund to engage

in advertising and promotional programs that benefit only one or several regionals, and not necessarily all Location Franchises. The Ad Fund will furnish you

with approved advertising materials at its direct cost of producing those advertising materials. The amounts you contribute to the Ad Fund will not be used for

collective media placement of advertising in television, radio, newspaper or other media for the benefit of franchisees in a local or regional market. Rather, any

collective media placement for the

benefit of franchisees in a local or regional market will be conducted through the local and regional advertising cooperatives described in Section 11.3.

The Ad Fund will be accounted for separately from other funds of the Company, and will not be used to defray any of our general operating expenses,

except for any reasonable salaries, administrative costs, and overhead we may incur in activities reasonably related to the administration of the Ad Fund and its

advertising programs (including without limitation conducting market research, preparing advertising and marketing materials, and collecting and accounting for

contributions to the Ad Fund). We may spend in any fiscal year an amount greater or less than the total contributions to the Ad Fund in that year.  We may cause

the Ad Fund to borrow from us or other lenders to cover deficits of the Ad Fund, or to invest any surplus for future use by the Ad Fund.  You authorize us to

collect for remission to the Ad Fund any advertising monies or credits offered by any supplier to you based upon purchases you make. We will prepare an annual

statement of monies collected and costs incurred by the Ad Fund and will make it available to you on written request.

You understand and acknowledge that the Ad Fund will be intended to maximize recognition of the Marks and patronage of Location Franchises (both

franchisee-owned and Company-owned outlets) that are using the Marks. Although we will endeavor to use the Ad Fund to develop advertising and marketing

materials,  and  to  place  advertising  in  a  manner  that  will  benefit  Location  Franchises  that  are  using  the  Marks,  we  undertake  no  obligation  to  ensure  that

expenditures by the Ad Fund in or affecting any geographic area are proportionate or equivalent to contributions to the Ad Fund by Location Franchises operating

in that geographic area, or that any Location Franchise will benefit directly or in proportion to its contribution to the Ad Fund from the development of advertising

and marketing materials or the placement of advertising. Except as expressly provided in this Paragraph, we assume no direct or indirect liability or obligation to

you with respect to the maintenance, direction, or administration of the Ad Fund.

We will have the right to terminate the Ad Fund by giving you thirty (30) days’ advance written notice.  All unspent monies on date of termination will be

divided between the Company and the contributing franchisees in proportion to our and their respective contributions. At any time thereafter, we will have the

right to reinstate the Ad Fund under the same terms and conditions as described in this Section (including the rights to terminate and reinstate the Ad Fund) by

giving you thirty (30) days’ advance written notice of reinstatement.

11.2

By Franchisee.

You  must  spend,  in  addition  to  any  contributions  to  the  Ad  Fund,  a  minimum  of  the  greater  of  (a)  Three  Thousand  and  No/100  Dollars

($3,000.00); or (b) five percent (5%) of the Franchise’s gross revenues for each month during the term of this Agreement, as outlined in Paragraph 6.4,

for local advertising, promotion and marketing. We may require you to use one or more required suppliers or vendors for your local advertising. You must

provide us (in a form we approve or designate) evidence of your required local advertising, marketing and promotional expenditures allocated by medium spend,

by the thirtieth (30th) day of each month, for the preceding calendar month, along with a year-to-date report of the total amount spent on local advertising. We

may require, at our sole discretion, that you submit an annual marketing plan with details on planned expenditures of local advertising dollars.

You  agree  to  list  and  advertise  the  Franchise  within  your  market  area,  in  those  business  classifications  as  we  prescribe  from  time  to  time,  using  any

standard form of advertisement we may provide.

On each occasion before you use them, samples of all local advertising and promotional materials not prepared or previously approved by us must be

submitted to us for approval. If you do not receive our written disapproval within fifteen (15) days from the date we receive the materials, the materials will be

deemed  to  have  been  approved. You  agree  not  to  use  any  advertising  or  promotional  materials  that  we  have  disapproved. You  will  be  solely  responsible  and

liable to ensure that all advertising, marketing, and promotional materials and activities you prepare comply with applicable federal, state, and local law, and the

conditions of any agreements or orders to which you may be subject.

11.3

Local and Regional Advertising Cooperatives.

You are required to join and participate in any Ad Co-ops (as defined in Section 6.4) covering your Location Franchise.  One function of the Co-op is to

establish a local or regional advertising pool, of which the funds must be used for local or regional advertising purposes, and for the mutual benefit of each Co-op

member. All Ad Co-ops must operate according to their bylaws. We have the right to specify the manner in which any Ad Co-ops are organized and governed,

and may require any and all Ad Co-ops to be legal entities of the state where they are located. You must contribute to the Ad Co-op according to the Ad Co-op’s

rules and regulations, and bylaws, as determined by the Co-op members. Amounts contributed to any Ad Co-op may be applied towards your Minimum Local

Advertising Requirement set forth in Paragraphs 6.4(a) and 11.2

11.4 Websites and Other Forms of Advertising Media.

You  acknowledge  and  agree  that  any  Website  or  Other  Forms  of  Advertising  Media  (as  defined  below)  will  be  deemed  “advertising”  under  this

Agreement, and will be subject to, among other things, the need to obtain our prior written approval in accordance with Paragraphs 7.2 and 11.2. As used in this

Agreement, the term or reference to “Website or Other Forms of Advertising Media” means any interactive system, including but not limited to all types of online

communications, virtual applications, social media, or the like, including but not limited to Groupon, Living Social, Facebook, Twitter, etc., that you operate or

use, or authorize others to operate or use, and that refer to the Franchise, the Marks, us, and/or the System. The term or reference Website or Other Forms of

Advertising Media includes, but is not limited to, Internet and World Wide Web home pages.  In connection with any Website or Other Forms of Advertising

Media, you agree to the following:

(a)    Before establishing any Website or Other Form of Advertising Media, you will submit to us a sample of such Website or Other Form of Advertising

Media format and information in the form and manner we may require.

(b)    You will not establish or use any Website or Other Forms of Advertising Media without our prior written approval.

(c)    In addition to any other applicable requirements, you must comply with our standards and specifications for Website or Other Forms of Advertising

Media  as  we  prescribe  in  the  Operations  Manual  or  otherwise  in  writing,  including  any  specifications  relating  to  the  use  of  organic  and  paid  search  engine

optimization, keyword and landing page management. If we require, you will establish a website as part of our corporate website and/or establish electronic links

to our corporate website.

(d)    If you propose any material revision to Website or Other Forms of Advertising Media or any of the information contained therein, you will submit

each such revision to us for our prior written approval.

12.

ACCOUNTING, REPORTS AND FINANCIAL STATEMENTS.

You agree to maintain, at your own expense, the Joint Software and other accounting software, to act as a bookkeeping, accounting, and record keeping

system for the Franchise. The Joint® Software includes the capability of being polled by our central computer system, which you agree to permit. With respect

to  the  operation  and  financial  condition  of  the  Franchise,  we  will  pull  from  the  Joint  Software  (if  available),  or  require  you  to  provide  from  your

accounting  software  (in  a  form  we  designate)  or  in  accordance  with  General Acceptably Accounting  Principles  (“GAAP”),  as  the  case  may  be,  the

following: (1) by Tuesday of each week, an electronic report of the Franchise’s gross revenues for the preceding week ending on, and including, Sunday, and any

other data, information, and supporting records that we may require; (2) by the thirtieth (30 ) day of each month, a profit and loss statement for the preceding

th

calendar month, and a year-to-date profit and loss statement and balance sheet; (3) within ninety (90) days after the end of your fiscal year, a fiscal year-end

balance sheet, and an annual profit and loss statement for that fiscal year, reflecting all year-end adjustments; and (4) such other reports as we require from time to

time  (collectively,  all  of  the  above  are  referred  to  as  “Reports”). You  agree  to  input  all  Franchise  transactions  into  the  Joint  Software  and  your  accounting

software  in  a  timely  manner  to  ensure  that  all  Reports  are  accurate. You  agree  to  maintain  and  furnish  upon  our  request  complete  copies  of  federal  and  state

income  tax  returns  you  file  with  the  Internal  Revenue  Service  and  state  tax  departments,  reflecting  revenues  and  income  of  the  Franchise  or  the  corporation,

partnership, or limited liability company that holds the Franchise. You agree to retain hard copies of all records for a minimum of four (4) years.

13.

INSPECTIONS AND AUDITS.

13.1

Company’s Right to Inspect the Franchise.

To determine whether you and the Franchise are complying with this Agreement and the specifications, standards, and operating procedures we prescribe

for  the  operation  of  the  Franchise,  we  or  our  agents  have  the  right,  at  any  reasonable  time  and  without  advance  notice  to  you,  to:  (1)  inspect  the  Premises;

(2)  observe  the  operations  of  the  Franchise  for  such  consecutive  or  intermittent  periods  as  we  deem  necessary;  (3)  interview  personnel  of  the  Franchise;

(4) interview customers of the Franchise; and (5) inspect and copy any books, records and documents relating to the operation of the Franchise. You agree to fully

cooperate with us in connection with any of those

inspections,  observations  and  interviews. You  agree  to  present  to  your  customers  any  evaluation  forms  we  periodically  prescribe,  and  agree  to  participate  in,

and/or request that your customers participate in, any surveys performed by or on our behalf. Based on the results of any such inspections and audits and your

other reports, we may provide to you such guidance and assistance in operating your Franchise as we deem appropriate.

13.2

Company’s Right to Audit.

We have the right at any time during business hours, and without advance notice to you, to inspect and audit, or cause to be inspected and audited, the

business records, bookkeeping and accounting records, sales and income tax records and returns and other records of the Franchise, and the books and records of

any corporation, limited liability company, or partnership that holds the Franchise. You agree to fully cooperate with our representatives and any independent

accountants we may hire to conduct any inspection or audit. If the inspection or audit is necessary because of your failure to furnish any reports, supporting

records,  other  information  or  financial  statements  as  required  by  this  Agreement,  or  to  furnish  such  reports,  records,  information,  or  financial

statements on a timely basis, or if an understatement of gross revenues for any period is determined by an audit or inspection to be greater than two

percent (2%), then you agree to pay us all monies owed, plus interest of one and one-half percent (1.5%) per month, and reimburse us for the cost of

such  inspection  or  audit,  including  without  limitation  any  attorneys’  fees  and/or  accountants’  fees  we  may  incur,  and  the  travel  expenses,  room  and

board, and applicable per diem charges for our employees or contractors. The above remedies are in addition to all our other remedies and rights under this

Agreement or under applicable law.

14.

TRANSFER REQUIREMENTS.

14.1

Transfer by Us . We may sell, assign, transfer, convey, give away, pledge, hypothecate, mortgage or otherwise encumber (“transfer”) all or any

part  of  our  rights,  interests  or  obligations  in  this Agreement  to  any  person  or  entity,  who  expressly  assumes  our  obligations  under  this Agreement. After  our

transfer of this Agreement to a third party who expressly assumes the obligations under this Agreement, we no longer have any performance or other obligations

under this Agreement.

14.2

Transfer by Franchisee.

(a)

Your rights and obligations under this Agreement are personal to you, and we have granted the Location Franchise in reliance on your and/or your

principal  owners’  skills,  financial  capacity,  personal  character,  and  reputation  for  honesty,  integrity  and  fair  dealing. Accordingly,  you  and  your  successors,

assigns, shareholders, partners and members, may not transfer any interest in you, in this Agreement or any related agreement, in the Location Franchise, without

our prior written consent. Any purported transfer not having our prior written consent will be void.

(b)

We  will  not  unreasonably  withhold  our  consent  to  a  transfer  of  any  interest  in  you,  this Agreement,  any  related  agreement,  or  the  Location

Franchise, but if a transfer, alone or together with other previous, simultaneous or proposed transfers, has the effect of transferring either a controlling interest in

or

operating control of you, this Agreement, any related agreement, or the Location Franchise, we may, in our sole discretion, require as conditions to our consent

that, except in the event of a Permitted Transfer (defined below) these do not apply:

(i)

(ii)

You are in substantial compliance with the terms of this Agreement;

The transferee (including any person with a beneficial interest in the transferee if it is a legal entity) has demonstrated to our satisfaction

that it meets the then-current standards which we would normally apply to any prospective franchisee; including, but not limited to, meeting our educational,

personal, managerial and Location Franchise standards; possesses a good moral character and a good business reputation; has the aptitude and ability to operate

the  Location  Franchise  (as  may  be  shown  by  prior  related  experience);  has  adequate  financial  resources  and  capital  to  operate  the  Location  Franchise;  is

financially  responsible  and  has  a  good  credit  rating;  will  be  likely  in  our  sole  and  absolute  judgment  to  comply  with  the  terms  of  the  then-current  standard

franchise agreement and Operations Manual; and has no direct or indirect connection with any actual or potential competitor of us or any of our franchisees;

(iii)

Your debts to us and others relating to the Location Franchise have been satisfied;

(iv)

You and the transferor have signed a general release, in a form we prescribe or that is satisfactory to us, of any claims against us and our

partners, shareholders, officers, directors, employees and agents, in their corporate and individual capacities;

(v)

The transferee (including any person with a beneficial interest in the transferee if it is a legal entity) has entered into a written consent to

transfer agreement, in a form satisfactory to us;

(vi)

The transferee (including any person with a beneficial interest in the transferee if it is a legal entity) executes our then-current standard

franchise agreement for a term equal to the remaining portion of the term on the transferor’s franchise agreement and signs all related agreements (including any

guaranty agreements). The then-current franchise agreement may contain terms substantially different from those in this Agreement, including different fees (all

then-current fees, except as stated herein must be paid by transferee), advertising contributions, training requirements and territory. Transferee will not pay the

Grand Opening fee. Depending on the then-current demographics of the Territory, and on our then-current standards for territories, if the Territory is larger than

our then- current standard territory, we may require the transferee to accept a transfer territory smaller than the Territory.

(vii)

 The transferee and its general manager, if any, have agreed to successfully complete (at the transferee’s expense and to our satisfaction)

any then-current initial training programs;

(viii) You  or  the  transferor  has  paid  us  a  transfer  fee  equal  to  $15,000. You  must  reimburse  us  for  reasonable  expenses  incurred  by  us  in

investigating and processing any proposed new transferee where the transfer is not consummated for any reason, including but not limited to any attorneys' fees

we incur (not to exceed $5,000) plus costs and expenses. If you are in default of this Agreement, or any other agreement with us, in

addition to the transfer fee, we may require you to pay any amounts we deem necessary, in our sole discretion, to cure the default, provided that the default is

curable;

(ix) We have decided not to exercise our right of first refusal, if any, under Section 14.4;

(x)

You have updated your equipment and Premises to our then-current specifications in the Operations Manual;

(xi) We have determined that the material terms of the transfer, including the price and terms of payment, will not be so burdensome as to

adversely affect the operation of the Location Franchise by the transferee; and

(xii)

If any part of the sale price of any transferred interest is to be financed, the transferor will have agreed that all obligations of the transferee

under  any  promissory  notes,  agreements  or  security  interests  reserved  by  the  transferor  in  the  assets  of  the  Location  Franchise  will  be  subordinate  to  the

obligations of the transferee to pay marketing and consulting fees, advertising contributions, and other amounts due to us and our affiliates, and to comply with

the franchise agreement signed by the transferee.

(c)

No transfer in the nature of a grant of a security interest in you, this Agreement, any related agreement, the Location Franchise or the Premises

will be permitted without our prior written consent, which we may grant or withhold in our sole discretion. If we consent to a transfer in the nature of a grant of a

security interest, and if the holder of the security interest later seeks to exercise your right or assume the interest of you in the Location Franchise, this Agreement,

any related agreement, you or the Premises due to a default under any documents related to the security interest, we will have the option to purchase the rights of

the secured party by paying all sums then due to the secured party, and the secured party will sign an agreement to that effect before any transfer takes place.

(d)

A  “Permitted  Transfer,”  under  Section  14.2  is  defined  as  either  (i)  a  transfer  of  an  ownership  interest  in  you  or  your  entity  of  less  than  five

percent (5%), or (ii) a transfer of any ownership interest in you or your entity to a spouse, child, sibling, or parent, or a trust or similar entity created for the benefit

of any of the foregoing persons, provided that neither (i) nor (ii) may result in the creation of a controlling ownership stake in the transferee, whether through one

or an aggregated series of such transfers. You must provide us written notice of any Permitted Transfer in you or your entity. Any individual who becomes an

owner in you due to a Permitted Transfer must (if they have not already) sign a personal guaranty agreement (“Guaranty”) in the form found in Exhibit 2 to this

Agreement. You and any owners who previously signed a Guaranty will not be released from a signed Guaranty upon a Permitted Transfer, unless otherwise

agreed to by us in writing. You and we will amend  Exhibit 4 of this Agreement if a Permitted Transfer occurs.  You must pay an administrative fee of $2,500 for

any Permitted Transfer.

14.3

Transfer to Franchisee’s Legal Entity . If a proposed transfer is to a legal entity you control, our consent to the transfer may, in our sole discretion,

be conditioned on the following requirements:

(a)

(b)

or member;

The legal entity’s activities will be confined exclusively to operating the Location Franchise;

You will own a majority stock interest, partnership or membership interest in the legal entity, and will act as its principal operating officer, partner

(c)

Each stock certificate or certificate of interest in the legal entity will have conspicuously endorsed on its face a statement in a form satisfactory to

us that it is held subject to, and that further transfer is subject to, all restrictions on transfers in this Agreement;

(d)

All shareholders, partners, or members will jointly and severally guarantee the legal entity’s performance and will bind themselves to the terms of

this Agreement and any related agreements

(e)

You will maintain a then-current list of all partners, members or shareholders and beneficial owners of any class of stock, and furnish the list to us

on request; and

(f)

Copies  of  the  transferee’s  Certificate  and  Articles  of  Incorporation,  Certificate  and  Articles  of  Organization,  Certificate  and  Agreement  of

Partnership, By-Laws, resolution authorizing entry into this Agreement and any other significant governing documents, promptly will be furnished to us.

14.4

Our Right of First Refusal.

(a)

If  you  or  any  other  person  or  entity  at  any  time  determines  to  sell  an  interest  in  you,  the  Location  Franchise  or  the  Premises,  you  agree  to

immediately submit to us a true and complete copy of the offer (and any proposed ancillary agreements). The offer must apply only to an interest in you, the

Location Franchise or the Premises. It must not include the purchase of any of your other property or rights (or those of your shareholder, partner, or member),

but if the offeror proposes to buy any other of your property or rights (or those of a shareholder, partner or member) under a separate, contemporaneous offer, the

price and terms of purchase offered to you (or to your shareholder, partner or member) for the interest in you, the Franchise or the Premises will reflect the bona

fide price offered and will not reflect any value for any other property or rights. To be a valid, bona fide offer, the proposed purchase price must be in a dollar

amount and the proposed buyer must submit with its offer an earnest money deposit equal to five percent (5%) or more of the offering price. We will have the

right, exercisable by written notice delivered to you, or the person or entity involved, within thirty (30) days after receipt of the copy of the offer, to purchase the

interest for the price and on the terms in the offer, but we may substitute cash, a cash equivalent or marketable securities of equal value for any form of payment

proposed in the offer. Our credit will be deemed equal to the credit of any proposed purchaser, and we will have not less than sixty (60) days to prepare for

closing. We will be entitled to purchase the interest subject to all customary representations and warranties given by the seller of the assets of a business or voting

stock of an incorporated business, as applicable, including representations and warranties as to ownership, condition and title to stock and/or assets, liens and

encumbrances relating to the stock and/or assets, validity of contracts, and liabilities, contingent or otherwise, of any corporation whose stock is purchased. If we

do not exercise our right of first refusal, you or the person or entity involved may complete the sale to the purchaser under the terms of the offer subject to our

consent to the

transfer under Section 14.2(b), but if the sale to the purchaser is not completed within one hundred twenty (120) days after receipt of the offer by us, or if there is

a material change in the terms of the sale, we will have an additional right of first refusal for thirty (30) days on the same terms as were applicable to the initial

right of first refusal.

(b)

If  the  transfer  is  a  Franchise Agreement  modification,  we  will  not  have  any  right  of  first  refusal  as  provided  in  Section  14.4(a),  unless  the

proposed transferee has a direct or indirect connection with any actual or potential competitor of us or any of our franchisees. However, written notification of

this type of transfer must be provided to us by the transferor at least thirty (30) days before consummation of that transfer.

14.5

Transfer  On  Death,  Permanent  Incapacity  or  Dissolution .  On  the  death  or  permanent  incapacity  of  any  person  with  an  interest  in  you,  this

Agreement,  any  related  agreement,  the  Franchise  or  the  Premises,  or  on  your  dissolution  if  you  are  a  legal  entity,  the  executor,  administrator,  personal

representative or trustee (“personal representative”) of that person or entity will transfer his, her or its interest to a third party reasonably acceptable to us within

one hundred eighty (180) days after assuming that capacity. Any transfer of this type, including a transfer by devise or inheritance, will be subject to the same

requirements as other transfers under this Agreement, but if the transfer is to a spouse, child or parent, the fee required under Section 14.2(b) (viii) will not be

required.  If  the  personal  representative  has,  in  good  faith,  proposed  a  transferee  and  we,  in  good  faith,  do  not  approve  the  proposed  transferee,  the  personal

representative  will  be  given  additional  time,  not  to  exceed  one  hundred  eighty  (180)  days,  to  propose  another  transferee  for  our  approval.  If  the  personal

representative is unable to meet these conditions, the personal representative of that deceased person will have an additional sixty (60) days to dispose of the

interest, which disposition will be subject to the requirements for transfers in this Agreement, including the requirements of this Section 14. If the interest is not

disposed of within the additional sixty (60) days (or such additional time as we otherwise agree), we may terminate this Agreement.

14.6

Interim  Operation  of  Location  Franchise  on  Death  or  Permanent  Disability.  Pending  transfer  on  your  death  or  permanent  incapacity  (or  your

principal  operating  officer,  partner  or  member,  if  you  are  a  legal  entity),  we  will  have  the  option  to  operate  the  Location  Franchise  on  your  behalf  until  an

approved transferee is able to assume the operation of the Location Franchise, for a period of up to twelve (12) months without the consent of you, your personal

representative or your successor in interest. All funds from the operation of the Location Franchise during the period of operation by us will be kept in a separate

fund, and all expenses we incur, including compensation, other costs and travel and living expenses (the “Management Expenses”), will be charged to the fund.

As compensation for services provided, we will charge the fund the full amount of the Management Expenses incurred during the period of our operation. We

will only have a duty to utilize reasonable efforts in operating the Location Franchise, and will not be liable to you or your principals for any debts, losses or

obligations  incurred  by  the  Location  Franchise,  or  to  any  creditor  for  any  equipment,  inventory,  products,  supplies  or  services  purchased  for  the  Location

Franchise during any period in which it is operated by us.

14.7

Non-Waiver of Claims. Our consent to a transfer of any interest in you, this Agreement, any related agreement, the Franchise or the Premises will

not be a waiver of any claims we may have against the transferring party, nor will it be a waiver of our right to demand the transferee’s compliance with the terms

of this Agreement.

14.8

Effect of Consent to Transfer.

Our consent to a proposed Transfer pursuant to this Section 14 will not constitute a waiver of any claims we may have against you or any Owner, nor will

it be deemed a waiver of our right to demand exact compliance with any of the terms or conditions of this Agreement by the Proposed New Owner.

14.9    Consent Not Unreasonably Delayed.

If all the conditions are met to transfer the FA or any interest therein, we will not unreasonably delay granting our consent to the transfer.

15.

TERMINATION OF THE FRANCHISE.

We have the right to terminate this Agreement effective immediately upon delivery of notice of termination to you, if:

(a)

(b)

you fail to open your Franchise for business by the Opening Deadline, subject to the extension set forth in Section 3.1(c); or

you abandon, surrender, transfer control of, lose the right to occupy the Premises of, or do not actively operate, the Franchise, or your lease for or

purchase of the location of the Franchise is terminated for any reason; or

(c)

you or your Principal Owners assign or Transfer this Agreement, any Interest, the Franchise, or assets of the Franchise without complying with

the provisions of Section 14; or

(d)

You make an assignment for the benefit of creditors or admit in writing your insolvency or inability to pay your debt generally as they become

due; your consent to the appointment of a receiver, trustee or liquidator of all or the substantial part of your property; your Location Franchise is attached, seized,

subjected  to  a  writ  of  distress,  warrant,  or  levied  upon,  unless  the  attachment  seizure,  writ,  warrant  or  levy  is  vacated  within  thirty  (30)  days,  or  any  order

appointing a receiver, trustee or liquidator of you or your Location Franchise is not vacated within thirty (30) days following the order and entry;

(e)

you use, sell, distribute or give away any unauthorized services or products on three or more occasions within any consecutive (12) month period;

or

(f)

you  fail  to  maintain  any  licenses  or  permits  necessary  for  the  operation  of  the  Franchise  and/or  fail  to  comply  with  any  state  and  federal

regulations which is reasonably likely to adversely affect the reputation of the Company, the Franchise, and/or the goodwill associated with the Marks; or

(g)

you or any of your Principal Owners are convicted of or plead no contest to a felony or are convicted or plead no contest to any crime or offense,

which is reasonably likely to adversely affect the reputation of the Company, the Franchise, and/or the goodwill associated with the Marks; or

(h)

you are involved in any action or activity, including but not limited to dishonest, unethical, or illegal actions or activities, which is reasonably

likely to adversely affect the reputation of the Company, the Franchise, and/or the goodwill associated with the Marks; or

(i)

(j)

(k)

(l)

You (or any of your owners) have made or knowingly make a material false or incomplete statement in any report submitted to us;

We discover that you knowingly made a material false or incomplete statement to us to obtain the Franchise;

 You (or any of your owners) participate in in-term competition contrary to Section 9.3;

you  fail  to  timely  notify  of  any  event,  action  or  other  action  identified  in  Section  10.6,  which  is  reasonably  likely  to  adversely  affect  the

reputation of the Company, the Franchise, and/or the goodwill associated with the Marks; or

(m)

 you or any of your employees violate any health or safety law, ordinance or regulation, or operate the Franchise in a manner that presents a health

or safety threat, hazard or danger to your customers or the public, which hazard, threat or danger you acknowledge is determined by our commercial business

judgment; or

(n)

you  fail  to  maintain  a  valid  license  to  practice  and/or  fail  to  comply  with  any  with  state  and  federal  regulations,  other  than  those  covered  by

subsection (f), and do not cure the failure within twenty (20) days after written notice is given to you; or

(o)

you do not pay when due any monies owed to us or our affiliates, and do not make payment within ten (10) days after written notice is given to

you; or

(p)

you  fail  to  procure  or  maintain  any  and  all  insurance  coverage  that  we  require,  or  otherwise  fail  to  name  us  as  an  additional  insured  on  any

required insurance policies and failure to do so within ten (10) days after written notice is given to you; or

(q)

you or any of your Principal Owners receive three (3) or more written notices of default from us, within any period of twelve (12) consecutive

months, concerning any material breach by you. Whether or not such breaches shall have been cured, such repeated course of conduct shall itself be grounds for

termination of this Agreement without further notice or opportunity to cure; or

(r)

you  or  any  of  your  Principal  Owners  fail  to  comply  with  any  other  provision  of  this Agreement  or  any  mandatory  specification,  requirement,

standard,  or  operating  procedure,  including  those  in  our  Operations  Manual,  and  you  fail  to  make  the  required  changes  or  to  comply  with  such  provision,

specification, requirement, standard or operating procedure, within thirty (30) days after written notice of your failure to comply is given to you.

In addition, if, in the opinion of our legal counsel, any provision of this Agreement is contrary to law, then you and we agree to negotiate in good faith an

amendment that would make this Agreement conform to the applicable legal requirements. If you and we are unable to reach an agreement on the applicable legal

requirements, or if fundamental changes to this Agreement are required to make it conform to the legal requirements, then we reserve the right to terminate this

Agreement upon notice to you, in which case all of the post-termination obligations set forth in Section 16 shall apply.

In the event that we terminate this Agreement under this Section or other applicable provisions of this Agreement, we shall be entitled, in those

states in which termination fees are enforceable, to receive from you a termination fee in the amount equal to one-half (1/2) of our then-current initial

franchise fee for new Location Franchises (the “Termination Fee”). The Termination Fee shall be payable by you in addition to any damages payable to us,

including loss of future revenues, resulting from your improper or wrongful breach or other termination of this Agreement. We shall be entitled to recover all

costs, including attorneys’ fees, incurred in connection with the termination and collection of the Termination Fee.

16.

RIGHTS AND OBLIGATIONS OF COMPANY AND FRANCHISEE

UPON TERMINATION OR EXPIRATION OF THE FRANCHISE.

16.1

Payment of Amounts Owed to Company.

You agree to pay us within five (5) days after the effective date of termination or expiration of the Franchise, or any later date that the amounts due to us

are determined, all amounts owed to us or our affiliates which are then unpaid.

16.2 Marks and Other Information.

You agree that after the termination or expiration of the Franchise you will:

(a)

not directly or indirectly at any time identify any business with which you are associated as a current or former Location Franchise or The Joint®

franchisee;

(b)

not  use  any  Mark  or  any  colorable  imitation  of  any  Mark  in  any  manner  or  for  any  purpose,  or  use  for  any  purpose  any  trademark  or  other

commercial symbol that suggests or indicates an association with us;

(c)

return to us all customer lists, records, membership agreements and/or contracts, forms and materials containing any Mark or otherwise relating

to a Location Franchise or our network of Location Franchises;

(d)

(e)

remove all Marks affixed to uniforms or, at our direction, cease to use those uniforms; and

take any action that may be required to cancel all fictitious or assumed name or equivalent registrations relating to your use of any Mark.

16.3

De-Identification.

Following termination, if you lawfully retain possession of the Premises, you agree to completely remove or modify, at your sole expense, any part of the

interior and exterior decor that we deem necessary to fully disassociate the Premises with the image of a Location Franchise, including any signage bearing the

Marks. If  you  do  not  take  the  actions  we  request  within  thirty  (30)  days  after  notice  from  us,  we  have  the  right  to  enter  the  Premises  and  make  the  required

changes at your expense, and you agree to reimburse us for those expenses on demand.

16.4

Confidential Information.

You agree that on termination or expiration of the Franchise you will immediately cease to use any of the Confidential Information, and agree not to use it

in  any  business  or  for  any  other  purpose. You  further  agree  to  immediately  return  to  us  all  copies  of  the  Operations  Manual  and  any  written  Confidential

Information or other confidential materials that we have loaned or provided to you.

16.5

Joint Software.

You agree that on termination or expiration of the Franchise, you will immediately cease to use the Joint Software and will uninstall it from all computer

systems owned by the Franchise.

16.6

Company’s Option to Purchase Franchise Assets and Assumption of Lease .

(a)

Upon  the  expiration  of  the  Franchise,  we  have  the  option,  but  not  the  obligation,  exercisable  for  ten  (10)  days  upon  written  notice  to  you,  to

purchase at fair market value, as same may be depreciated any or all of the furniture, inventory, or equipment used in or associated with the Franchise, as well as

any and all supplies, materials, and other items imprinted with any of our Marks. If we cannot agree on a fair market value for the furniture or equipment or other

items, within a reasonable time, we will designate an independent appraiser to determine the fair market items of these items. The appraiser’s determination of

value shall be binding upon the parties. For purposes of this Section 16.6(a), the fair market of any purchased items shall not include any value attributable to any

of the following: 1) the Franchise or any rights granted under this Agreement or the Lease; 2) goodwill attributable to the Marks; or 3) our brand image and other

intellectual  property;  and  3)  any  patient  lists. In  no  event  shall  we  be  obligated  or  required  to  assume  any  liabilities,  debts  or  obligations  of  the  Franchise  in

connection with our purchase of any items pursuant to this Section 16.6(a), and you will indemnify us from any and all claims made against us arising out of the

sale of these items.

(b)

Upon the termination or expiration of the Franchise, we shall have the option, but not the obligation, exercisable for thirty (30) days upon written

notice, to take an assignment of the lease for the Premises and any other lease agreement necessary for the operation of the Franchise.

(c)

In the event we elect, upon termination of the Franchise, to assume the lease pursuant to Section 16.6(b), unless otherwise required or prohibited

by law, we shall have the right to retain possession of any and all

furniture,  fixtures,  inventory,  and  equipment  associated  with  the  Franchise. If  we  are  required  by  law  to  purchase  from  you  any  equipment,  supplies,  signs,

advertising materials or items bearing our name or Marks, and/or any inventory associated with the Franchise, we will pay you the fair market value of these

items (less the amount of any outstanding liens or encumbrances). If we cannot agree on a fair market value for the items to be purchased within a reasonable

time, we will designate an independent appraiser to determine the fair market items of these items. The appraiser’s determination of value shall be binding upon

the  parties. For purposes of this Section 16.6(c), the fair market of any purchased items shall not include any value attributable to any of the following: 1) the

Franchise or any rights granted under this Agreement or the Lease; 2) goodwill attributable to the Marks; or 3) our brand image and other intellectual property.

16.7

Continuing Obligations.

All obligations of this Agreement (whether yours or ours) that expressly or by their nature survive the expiration or termination of this Agreement will

continue in full force and effect after and notwithstanding its expiration or termination until they are satisfied in full or by their nature expire.

16.8 Management of the Franchise.

In  the  event  that  we  are  entitled  to  terminate  this Agreement  in  accordance  with  Section  15  above,  or  any  other  provision  of  this Agreement,  and  in

addition to any other rights or remedies available to us in the event of termination, we may, but need not, assume the management of the Franchise. In the event

we assume the management of the Franchise, we may charge you (in addition to the Royalty Fee and Advertising Fee contributions due under this Agreement), all

expenses  we  incur,  including  compensation,  other  costs  and  travel  and  living  expenses,  along  with  a  reasonable  management  fee  in  an  amount  that  we  may

specify, equal to up to ten percent (10%) of the Franchise’s gross revenues during the period we are managing the Franchise, plus our direct out-of-pocket costs

and expenses, as compensation for our management services. We have a duty to utilize only our reasonable efforts in managing the Franchise, and will not be

liable to you for any debts, losses, or obligations the Franchise incurs, or to any of your creditors for any products or services the Franchise purchases, while we

manage it pursuant to this Paragraph.

17.

ENFORCEMENT.

17.1

Invalid Provisions; Substitution of Valid Provisions.

To the extent that the non-competition provisions of Sections 9.3 and 14.5 are deemed unenforceable because of their scope in terms of area, business

activity prohibited, or length of time, you agree that the invalid provisions will be deemed modified or limited to the extent or manner necessary to make that

particular provisions valid and enforceable to the greatest  extent  possible  in  light  of  the  intent  of  the  parties  expressed  in  that  such  provisions  under  the  laws

applied in the forum in that we are seeking to enforce such provisions.

If any lawful requirement or court order of any jurisdiction (1) requires a greater advance notice of the termination or non-renewal of this Agreement than

is required under this Agreement, or the taking of some other

action which is not required by this Agreement, or (2) makes any provision of this Agreement or any specification, standard, or operating procedure we prescribed

invalid or unenforceable, then the advance notice and/or other action required or revision of the specification, standard, or operating procedure will be substituted

for the comparable provisions of this Agreement in order to make the modified provisions enforceable to the greatest extent possible. You agree to be bound by

the modification to the greatest extent lawfully permitted.

17.2

Unilateral Waiver of Obligations.

Either  you  or  we  may,  by  written  notice,  unilaterally  waive  or  reduce  any  obligation  or  restriction  of  the  other  under  this Agreement.  The  waiver  or

reduction may be revoked at any time for any reason on ten (10) days’ written notice.

17.3 Written Consents from Company.

Whenever this Agreement requires our advance approval or consent, you agree to make a timely written request for it. Our approval or consent will not be

valid unless it is in writing.

17.4

Lien.

To secure your performance under this Agreement and indebtedness for all sums due us or our affiliates, we shall have a lien upon, and you hereby grant

us a security interest in, the following collateral and any and all additions, accessions, and substitutions to or for it and the proceeds from all of the same: (a) all

inventory now owned or after-acquired by you and  the  Franchise,  including  but  not  limited  to  all  inventory  and  supplies  transferred  to  or  acquired  by  you  in

connection with this Agreement; (b) all accounts of you and/or the Franchise now existing or subsequently arising, together with all interest in you and/or the

Franchise, now existing or subsequently arising, together with all chattel paper, documents, and instruments relating to such accounts; (c) all contract rights of

you  and/or  the  Franchise,  now  existing  or  subsequently  arising;  and  (d)  all  general  intangibles  of  you  and/or  the  Franchise,  now  owned  or  existing,  or  after-

acquired or subsequently arising. You agree to execute such financing statements, instruments, and other documents, in a form satisfactory to us, that we deem

necessary so that we may establish and maintain a valid security interest in and to these assets.

17.5

No Guarantees.

If in connection with this Agreement we provide to you any waiver, approval, consent, or suggestion, or if we neglect or delay our response or deny any

request for any of those, then we will not be deemed to have made any warranties or guarantees upon which you may rely, and will not assume any liability or

obligation to you.

17.6

No Waiver.

If at any time we do not exercise a right or power available to us under this Agreement or do not insist on your strict compliance with the terms of the

Agreement, or if there develops a custom or practice that is at variance with the terms of this Agreement, then we will NOT be deemed to have waived our right

to demand or exact compliance with any of the terms of this Agreement at a later time. Similarly, any failure to act as to any particular

breach or series of breaches under this Agreement by us, or of any similar term in any other agreement between us and any other  The Joint® franchisee will not

affect our rights with respect to any later breach or to assert our rights as to that or any subsequent or ongoing breach. It will also not be deemed to be a waiver of

any breach of this Agreement for us to accept payments that are past due to us under this Agreement.

The parties to this Agreement will not be considered to be in default of any obligations hereunder, other than the obligation of a party to make payment of

amounts due to the other party, if the failure of performance is due to a force majeure, including drought, flood, earthquake, storm, fire, lightening, epidemic, war,

riot, civil disturbance, sabotage, theft, vandalism, strike or labor difficulty, or casualty to equipment. If any party is affected by a force majeure event, such party

will give written notice within fourteen (14) days to the other party stating the nature of the event, its anticipated duration and any action being taken to avoid or

minimize its effect. The suspension of performance will be of no greater scope and no longer duration than is required, and the non-performing party will use its

best efforts to remedy its inability to perform. The obligation to pay any amount in a timely manner is absolute and will not be subject to these force majeure

provisions, except to the extent prohibited by governmental rule or regulation.

17.7

Cumulative Remedies.

The rights and remedies specifically granted to either you or us by this Agreement will not be deemed to prohibit either you or us from exercising any

other right or remedy provided under this Agreement, or permitted by law or equity.

17.8

Specific Performance; Injunctive Relief .

Provided  we  give  you  the  appropriate  notice,  we  will  be  entitled,  without  being  required  to  post  a  bond,  to  the  entry  of  temporary  and  permanent

injunctions and orders of specific performance to (1)  enforce the provisions of this Agreement relating to your use of the Marks and non-disclosure and non-

competition  obligations  under  this Agreement;  (2)    prohibit  any  act  or  omission  by  you  or  your  employees  that  constitutes  a  violation  of  any  applicable  law,

ordinance, or regulation; constitutes a danger to the public; or may impair the goodwill associated with the Marks or Location  Franchises  or  outlets  operating

under or using the Marks; or (3)  prevent any other irreparable harm to our interests. If we obtain an injunction or order of specific performance, then you shall

pay us an amount equal to the total of our costs of obtaining it, including without limitation reasonable attorneys’ and expert witness fees, costs of investigation

and proof of facts, court costs, other litigation expenses and travel and living expenses, and any damages we incur as a result of the breach of any such provision.

You  further  agree  to  waive  any  claims  for  damage  in  the  event  there  is  a  later  determination  that  an  injunction  or  specific  performance  order  was  issued

improperly.

17.9 MEDIATION AND LITIGATION.

(a)

MEDIATION.  DURING  THE  TERM  OF  THIS  AGREEMENT  CERTAIN  DISPUTES  MAY  ARISE  THAT  YOU  AND  WE  ARE

UNABLE TO RESOLVE, BUT THAT MAY BE RESOLVABLE

THROUGH  MEDIATION.  TO  FACILITATE  SUCH  RESOLUTION, YOU AND  WE AGREE  TO  SUBMIT ANY  CLAIM,  CONTROVERSY  OR

DISPUTE  BETWEEN  US  OR  ANY  OF  OUR  AFFILIATES  (AND  THEIR  RESPECTIVE  OWNERS,  OFFICERS,  DIRECTORS,  AGENTS,

REPRESENTATIVES  AND/OR  EMPLOYEES)  AND  YOU  (AND  YOUR  OWNERS,  AGENTS,  OFFICERS,  DIRECTORS,  REPRESENTATIVES

AND/OR  EMPLOYEES) ARISING  OUT  OF  OR  RELATED  TO  (a)  THIS AGREEMENT  OR ANY  OTHER AGREEMENT  BETWEEN  US AND

YOU, (b) OUR RELATIONSHIP WITH YOU, OR (c) THE VALIDITY OF THIS AGREEMENT OR ANY OTHER AGREEMENT BETWEEN US

AND YOU, TO MEDIATION BEFORE EITHER OF US MAY BRING ANY SUCH CLAIM, CONTROVERSY OR DISPUTE IN COURT.

(1)    THE MEDIATION SHALL BE CONDUCTED BY A MEDIATOR THAT YOU AND WE MUTUALLY SELECT FROM THE

THEN CURRENT PANEL APPROVED BY THE AMERICAN ARBITRATION ASSOCIATION (“AAA”) FOR PHOENIX, ARIZONA OR AS WE

AND YOU  OTHERWISE AGREE.  IN  THE  EVENT  WE ARE  UNABLE  TO  REACH AGREEMENT  ON A  MEDIATOR  WITHIN  FIFTEEN  (15)

DAYS AFTER  EITHER  PARTY  HAS  NOTIFIED  THE  OTHER  OF  ITS  DESIRE  TO  SEEK  MEDIATION, YOU AND  WE AGREE  THAT  THE

MEDIATOR MAY BE SELECTED BY THE AAA BASED ON SELECTION CRITERIA THAT YOU OR WE SUPPLY TO THE AAA.  THE COSTS

AND  EXPENSES  OF  THE  MEDIATION,  INCLUDING  THE  MEDIATOR’S  COMPENSATION  AND  EXPENSES  (BUT  EXCLUDING

ATTORNEYS’ FEES INCURRED BY EITHER PARTY), SHALL BE BORNE BY THE PARTIES EQUALLY.

        (2)        NOTWITHSTANDING  THE  FOREGOING  PROVISIONS  OF  THIS  SECTION  17.9(a),  YOUR  AND  OUR  AGREEMENT  TO

MEDIATE SHALL NOT APPLY TO ANY CONTROVERSIES, DISPUTES OR CLAIMS RELATED TO OR BASED ON THE MARKS OR THE

CONFIDENTIAL  INFORMATION.  MOREOVER,  REGARDLESS  OF YOUR AND  OUR AGREEMENT  TO  MEDIATE, YOU AND  WE  EACH

HAVE  THE  RIGHT  TO  SEEK  TEMPORARY  RESTRAINING  ORDERS  AND  TEMPORARY  OR  PRELIMINARY  INJUNCTIVE  RELIEF  IF

WARRANTED BY THE CIRCUMSTANCES OF THE DISPUTE.

(b)

JURISDICTION AND FORUM SELECTION. WITH RESPECT TO ANY CONTROVERSIES, DISPUTES OR CLAIMS THAT ARE

NOT FULLY RESOLVED THROUGH MEDIATION AS PROVIDED IN SECTION 17.9(a) ABOVE, THE PARTIES IRREVOCABLY AGREE TO

SUBMIT THEMSELVES TO THE JURISDICTION OF THE SUPERIOR COURT OF MARICOPA COUNTY, ARIZONA OR THE U.S. DISTRICT

COURT  FOR  THE  DISTRICT  OF ARIZONA AND  HEREBY  WAIVE ANY AND ALL  OBJECTIONS  TO  PERSONAL  OR  SUBJECT  MATTER

JURISDICTION IN THESE COURTS. YOU AND WE FURTHER AGREE THAT VENUE FOR ANY PROCEEDING RELATING TO OR ARISING

OUT OF THIS AGREEMENT SHALL BE THE COURTS OF MARICOPA COUNTY, ARIZONA.

17.10 Waiver of Punitive Damages and Jury Trial; Limitations of Actions .

Except with respect to your obligations to indemnify us and claims that we may bring under Sections 7, 9, 15, or 16 of this Agreement, and except for

claims  arising  from  your  non-payment  or  underpayment  of  any  amounts  owed  to  us  or  our  affiliates,  (1)  any  and  all  claims  arising  out  of  or  related  to  this

Agreement or the relationship between you and us shall be barred, by express agreement of the parties, unless an action or proceeding is commenced within two

(2) years from the date the cause of action accrues; and (2) you and we hereby waive to the fullest extent permitted by law, any right to or claim for any punitive

or exemplary damages against the other, and agree that, except to the extent provided to the contrary in this Agreement, in the event of a dispute between you and

us, each party will be limited to the recovery of any actual damages sustained by it. You and we irrevocably waive trial by jury in any action, proceeding or

counterclaim, whether at law or in equity, brought by either you or us.

17.11 Governing Law/Consent To Jurisdiction.

Except to the extent governed by the United States Trademark Act of 1946 (Lanham Act, 15 U.S.C. §§ 1051  et seq.), this Agreement and the Franchise

will be governed by the internal laws of the State of Arizona (without reference to its choice of law and conflict of law rules), except that the provisions of any

Arizona law relating to the offer and sale of business opportunities or franchises or governing the relationship of a franchisor and its franchisees will not apply

unless their jurisdictional requirements are met independently without reference to this Paragraph. You agree that we may institute any action against you arising

out of or relating to this Agreement (which is not required to be mediated hereunder or as to which mediation is waived) in any state or federal court of general

jurisdiction  in  Maricopa  County, Arizona,  and  you  irrevocably  submit  to  the  jurisdiction  of  such  courts  and  waive  any  objection  you  may  have  to  either  the

jurisdiction or venue of such court.

17.12 Binding Effect.

This Agreement  is  binding  on  and  will  inure  to  the  benefit  of  our  successors  and  assigns  and,  subject  to  the  Transfers  provisions  contained  in  this

Agreement,  will  be  binding  on  and  inure  to  the  benefit  of  your  successors  and  assigns,  and  if  you  are  an  individual,  on  and  to  your  heirs,  executors,  and

administrators.

17.13 No Liability to Others; No Other Beneficiaries.

We will not, because of this Agreement or by virtue of any approvals, advice or services provided to you, be liable to any person or legal entity that is not

a party to this Agreement, and no other party shall have any rights because of this Agreement.

17.14 Construction.

All headings of the various Sections and Paragraphs of this Agreement are for convenience only, and do not affect the meaning or construction of any

provision. All references in this Agreement to masculine, neuter or singular usage will be construed to include the masculine, feminine, neuter or plural, wherever

applicable. Except

where this Agreement expressly obligates us to reasonably approve or not unreasonably withhold our approval of any of your actions or requests, we have the

absolute  right  to  refuse  any  request  by  you  or  to  withhold  our  approval  of  any  action  or  omission  by  you. The  term  “affiliate”  as  used  in  this Agreement  is

applicable to any company directly or indirectly owned or controlled by you or your Owners, or any company directly or indirectly owned or controlled by us

that sells products or otherwise transacts business with you.

17.15

Joint and Several Liability.

If two (2) or more persons are the Franchisee under this Agreement, their obligation and liability to us shall be joint and several.

17.16 Multiple Originals.

This Agreement may be executed in two or more counterparts, all of which shall be considered one and the same agreement and shall become effective

when counterparts have been signed by each party and delivered to the other parties hereto.  This Agreement, once executed by a party, may be delivered to the

other  parties  hereto  by  facsimile  transmission  or  other  electronic  means  of  a  copy  of  this  Agreement  bearing  the  signature  of  the  party  so  delivering  this

Agreement.

17.17 Timing Is Important.

Time is of the essence of this Agreement. “Time is of the essence” is a legal term that emphasizes the strictness of time limits. In this case, it means it will

be a material breach of this Agreement to fail to perform any obligation within the time required or permitted by this Agreement.

17.18

Independent Provisions.

The provisions of this Agreement are deemed to be severable. In other words, the parties agree that each provision of this Agreement will be construed as

independent of any other provision of this Agreement.

17.19    Cross-Default.

Any default by Franchisee under any other agreement between Franchisor or its affiliates as one party, and Franchisee or any of Franchisee's owners or

affiliates as the other party, shall be deemed to be a default of this Agreement, and Franchisor shall have the right, at its option, to terminate this Agreement and/or

any other agreement between the Franchisee and the Franchisor or its affiliates, without affording Franchisee an opportunity to cure, effective immediately upon

notice to Franchisee.

17.20    Conflicts with Applicable Laws and Regulations.

The  Parties  acknowledge  that  if  there  is  a  conflict  between  the  terms  and  conditions  of  this  Agreement,  our  Operations  Manual,  or  any  other

specifications,  standards,  or  operating  procedure  we  require  in  connection  with  the  operation  of  your  franchise,  and  any  applicable  federal  or  state  laws  or

regulations  which  you,  or  any  licensed  professionals  working  for  or  with  the  Franchise  must  observe  or  follow,  including  those  relating  to  the  practice  of

chiropractic, such laws or regulations shall control.

18.

NOTICES AND PAYMENTS.

All written notices, reports and payments permitted or required under this Agreement or by the Operations Manual will be deemed delivered: (a) at the

time delivered by hand; (b) one (1) business day after transmission by telecopy, facsimile or other electronic system; (c) one (1) business day after being placed

in the hands of a reputable commercial courier service for next business day delivery; or (d) three (3) business days after placed in the U.S. mail by Registered or

Certified  Mail,  Return  Receipt  Requested,  postage  prepaid;  and  addressed  to  the  party  to  be  notified  or  paid  at  its  most  current  principal  business  address  of

which the notifying party has been advised, or to any other place designated by either party. Any required notice, payment or report which we do not actually

receive during regular business hours on the date due (or postmarked by postal authorities at least two (2) days before it is due) will be deemed delinquent.

19.

INDEPENDENT PROFESSIONAL JUDGMENT OF YOU AND YOUR GENERAL MANAGER.

You and we acknowledge and agree that the specifications, standards and operating procedures related to the services offered by the Franchise are not

intended to limit or replace your or your General Manager’s (if any) professional judgment in supervising and performing the services offered by your Franchise.

The specifications, standards, and operating procedures represent only the minimum standards, and you and your General Manager (if any) are solely responsible

for ensuring that the Franchise performs services in accordance with all applicable requirements and standards of care. Nothing in this Agreement shall obligate

you or your General Manager (if any) to perform any act that is contrary to your or your General Manager’s (if any) professional judgment; provided, however,

that  you  must  notify  us  immediately  upon  your  determination  that  any  specification,  standard  or  operating  procedure  is  contrary  to  your  or  your  General

Manager’s (if any) professional judgment.

20.

ENTIRE AGREEMENT.

This Agreement,  together  with  the  introduction  and  exhibits  to  it,  constitutes  the  entire  agreement  between  us,  and  there  are  no  other  oral  or  written

understandings or agreements between us concerning the subject matter of this Agreement. This Agreement may be modified only by written agreement signed

by both you and us, except that we may modify the Operations Manual at any time as provided herein. However, nothing in this Agreement or any addendum

shall have the effect of disclaiming any of the representations made in the Franchise Disclosure Document or any of its exhibits.

IN WITNESS WHEREOF, the parties have duly executed this Agreement as of the Agreement Date.

“Company”
The Joint Corp.,
a Delaware corporation

“Franchisee”
___________________,
a_________________

By:    ____________________________
Name:    ____________________________
Title:    ____________________________

By:    ____________________________
Name:    ____________________________
Title:    ____________________________

EXHIBIT 1 TO FRANCHISE AGREEMENT

FRANCHISING OPENING DEADLINE AND EXPIRATION DATE

You  must  open  the  Franchise  to  which  this  Agreement  corresponds  by  the  deadline  set  forth  below  ( the  “Opening  Deadline”),  subject  to  the
the

requirements 
and 
Agreement:                                                                                                                                                                                                                                                        

Paragraphs 

applicable 

provision 

other 

3.6, 

any 

and 

3.3 

of 

of 

    If no Opening Deadline is set forth above, then the Opening Deadline shall be deemed to be two-hundred and forty (240) days from the Agreement Date.

    The Expiration Date of this Agreement is:                         .

                                ______________________
                                Franchisee’s Initials

EXHIBIT 2

TO THE JOINT CORP. FRANCHISE AGREEMENT

OWNER’S GUARANTY AND ASSUMPTION OF OBLIGATIONS

In consideration of, and as an inducement to, the execution of the Franchise Agreement, dated as of this _____ day of ____________________, 20__ (the

“Agreement”), by and between The Joint Corp., a Delaware corporation (“us”) and                          

(the “Franchisee”), each of the undersigned owners of the

Franchisee and their respective spouses (“you,” for purposes of this Guaranty only), hereby personally and unconditionally agree to perform and keep during the

terms  of  the Agreement,  each  and  every  covenant,  obligation,  payment,  agreement,  and  undertaking  on  the  part  of  Franchisee  contained  and  set  forth  in  the

Agreement. Each  of  you  agree  that  all  provisions  of  the Agreement  relating  to  the  obligations  of  Franchisees,  including,  without  limitation,  the  covenants  of

confidentiality and non-competition and other covenants set forth in the Agreement, shall be binding on you.

Each of you waives (1) protest and notice of default, demand for payment or nonperformance of any obligations guaranteed by this Guaranty; (2) any

right  you  may  have  to  require  that  an  action  be  brought  against  Franchisee  or  any  other  person  as  a  condition  of  your  liability;  (3)  all  right  to  payment  or

reimbursement from, or subrogation against, the Franchisee which you may have arising out of your guaranty of the Franchisee’s obligations; and (4) any and all

other notices and legal or equitable defenses to which you may be entitled in your capacity as guarantor.

Each of you consents and agrees that (1) your direct and immediate liability under this Guaranty shall be joint and several; (2) you will make any payment

or render any performance required under the Agreement on demand if Franchisee fails or refuses to do so when required; (3) your liability will not be contingent

or conditioned on our pursuit of any remedies against Franchisee or any other person; (4) your liability will not be diminished, relieved or otherwise affected by

any extension of time, credit or other indulgence which we may from time to time grant to Franchisee or to any other person, including without limitation, the

acceptance of any partial payment or performance, or the compromise or release of any claims; and (5) this Guaranty will continue and be irrevocable during the

term of the Agreement and afterward for so long as the Franchisee has any obligations under the Agreement.

If we are required to enforce this Guaranty in a judicial proceeding, and prevail in such proceeding, we will be entitled to reimbursement of our costs and

expenses,  including,  but  not  limited  to,  reasonable  accountants’,  attorneys’,  attorneys’  assistants’,  mediation,  arbitrators’  and  expert  witness  fees,  costs  of

investigation  and  proof  of  facts,  court  costs,  other  litigation  expenses  and  travel  and  living  expenses,  whether  incurred  prior  to,  in  preparation  for  or  in

contemplation of the filing of any such proceeding. If we are required to engage legal counsel in connection with any failure by you to comply with this Guaranty,

you agree to reimburse us for any of the above-listed costs and expenses incurred by us.

This Guaranty is now executed as of the Agreement Date.

OWNER:

OWNER’S SPOUSE:

____________________________________

Name: ______________________________

____________________________________

Name: ______________________________

OWNER:

OWNER’S SPOUSE:

____________________________________

Name: ______________________________

____________________________________

Name: ______________________________

OWNER:

OWNER’S SPOUSE:

____________________________________

Name: ______________________________

____________________________________

Name: ______________________________

EXHIBIT 3 TO FRANCHISE AGREEMENT

ADDENDUM TO LEASE AGREEMENT

This Addendum to Lease Agreement (this “Addendum”), is entered into effective on this ______ day of _______________, 20___, (the “Effective Date”)

by  and  between  __________________,  a  ________________________  (the  “Lessor”),  and  __________________,  a  ________________________  (the

“Lessee”) (each a “Party” and collectively, the “Parties”).

RECITALS

WHEREAS, the Parties hereto have entered into a certain Lease Agreement, dated on the ______ day of _______________, 20___ (the “Agreement”),

and pertaining to the premises located at _____________________________ (the “Premises”);

WHEREAS,  Lessor  acknowledges  that  Lessee  intends  to  operate  The  Joint  franchise  from  the  Premises  pursuant  to  a  Franchise  Agreement  (the

“Franchise Agreement”) with The Joint Corp. (“Franchisor”) under the name The Joint or other name designated by Franchisor (“Franchised Business”); and

WHEREAS, the Parties now desire to amend the Lease Agreement in accordance with the terms and conditions contained herein.

NOW, THEREFORE, in consideration of the mutual covenants and agreements herein set forth and each act done and to be done pursuant hereto, and for

other  good  and  valuable  consideration,  the  receipt  and  sufficiency  of  which  are  hereby  acknowledged,  the  Parties,  intending  to  be  legally  bound,  do  hereby

represent, warrant, covenant and agree as follows:

1 .    Remodeling and Decor.  The above recitals are hereby incorporated by reference. Lessor agrees that Lessee shall have the right to remodel, equip,

paint and decorate the interior of the Premises and to display the proprietary marks (“Marks”) and signs on the interior and exterior of the Premises as Lessee is

reasonably required to do pursuant to the Franchise Agreement and any successor Franchise Agreement under which Lessee may operate a Franchised Business

on the Premises.

2 .    Assignment.  Lessee  shall  have  the  right  to  assign  all  of  its  right,  title  and  interest  in  and  to  the  Lease Agreement  to  Franchisor  or  its  parent,

subsidiary,  or  affiliate,  (including  another  franchisee)  at  any  time  during  the  term  of  the  Lease,  including  any  extensions  or  renewals  thereof,  without  first

obtaining Lessor’s consent, pursuant to the terms of the Collateral Assignment of Lease attached hereto as Exhibit A. However, no assignment shall be effective

until such time as Franchisor or its designated affiliate gives Lessor written notice of its acceptance of the assignment, and nothing contained herein or in any

other document shall constitute Franchisor or its designated subsidiary or affiliate a party to the Lease Agreement, or guarantor thereof, and shall not create any

liability  or  obligation  of  Franchisor  or  its  parent  unless  and  until  the  Lease Agreement  is  assigned  to,  and  accepted  in  writing  by,  Franchisor  or  its  parent,

subsidiary or affiliate. In the event of any assignment, Lessee shall remain

liable under the terms of the Lease. Franchisor shall have the right to reassign the Lease to another franchisee without the Landlord’s consent in accordance with

Section 4(a).

3.    Default and Notice.

(a)    In the event there is a default or violation by Lessee under the terms of the Lease Agreement, Lessor shall give Lessee and Franchisor written

notice of the default or violation within ten (10) days after Lessor receives knowledge of its occurrence. If Lessor gives Lessee a default notice, Lessor

shall contemporaneously give Franchisor a copy of the notice. Franchisor shall have the right, but not the obligation, to cure the default. Franchisor  will

notify Lessor whether it intends to cure the default and take an automatic assignment of Lessee’s interest as provided in Paragraph 4(a). Franchisor will

have an additional fifteen (15) days from the expiration of Lessee’s cure period in which it may exercise the option to cure, but is not obligated to cure the

default or violation.

(b)    All notices to Franchisor shall be sent by registered or certified mail, postage prepaid, to the following address:

The Joint Corp.
Attention: Eric Simon, VP of Franchise Sales and Development
16767 N. Perimeter Dr., Suite 240
Scottsdale, AZ 85260
Attention: Property Management
E-mail: eric.simon@thejoint.com

Franchisor may change its address for receiving notices by giving Lessor written notice of the new address. Lessor agrees that it will notify both

Lessee and Franchisor of any change in Lessor’s mailing address to which notices should be sent.

(c)    Following Franchisor’s approval of the Lease Agreement, Lessee agrees not to terminate, or in any way alter or amend the same during the

Initial Term of the Franchise Agreement or any Interim Period thereof without Franchisor’s prior written consent, and any attempted termination, alteration

or amendment shall be null and void and have no effect as to Franchisor’s interests thereunder; and a clause to the effect shall be included in the Lease.

4.    Termination or Expiration.

(a)        Upon  Lessee’s  default  and  failure  to  cure  the  default  within  the  applicable  cure  period,  if  any,  under  either  the  Lease Agreement  or  the

Franchise Agreement, Franchisor will, at its option, have the right, but not the obligation, to take an automatic assignment of Lessee’s interest in the Lease

Agreement and at any time thereafter to re-assign the Lease Agreement to a new franchisee without Lessor’s consent and to be fully released from any and

all liability to Lessor upon the reassignment, provided the franchisee agrees to assume Lessee’s obligations and the Lease Agreement. Upon notice from

Franchisor to Lessor requesting an automatic assignment, Lessor will, at the cost of Franchisor, take appropriate actions to

secure the leased premises including but not limited changing the locks and granting Franchisor sole rights to the Premises.

(b)    Upon the expiration or termination of either the Lease Agreement or the Franchise Agreement (attached), Lessor will cooperate with and

assist Franchisor in securing possession of the Premises and if Franchisor does not elect to take an assignment of the Lessee’s interest, Lessor will allow

Franchisor to enter the Premises, without being guilty of trespass and without incurring any liability to Lessor, to remove all signs, awnings, and all other

items identifying the Premises as a Franchised Business and to make other modifications (such as repainting) as are reasonably necessary to protect The

Joint  marks  and  system,  and  to  distinguish  the  Premises  from  a  Franchised  Business. In  the  event  Franchisor  exercises  its  option  to  purchase  assets  of

Lessee or has rights to those through the terms and conditions any agreement between Lessee and Franchisor, Lessor shall permit Franchisor to remove all

the assets being purchased by Franchisor.

5.    Consideration; No Liability.

(a)    Lessor hereby acknowledges that the provisions of this Addendum are required pursuant to the Franchise Agreement under which Lessee

plans to operate its business and Lessee would not lease the Premises without this Addendum. Lessor also hereby consents to the Collateral Assignment of

Lease from Lessee to Franchisor as evidenced by Exhibit A.

(b)    Lessor further acknowledges that Lessee is not an agent or employee of Franchisor and Lessee has no authority or power to act for, or to

create any liability on behalf of, or to in any way bind Franchisor or any affiliate of Franchisor, and that Lessor has entered into this Addendum with full

understanding that it creates no duties, obligations or liabilities of or against Franchisor or any affiliate of Franchisor.

6.    Sales Reports. If requested by Franchisor, Lessor will provide Franchisor with whatever information Lessor has regarding Lessee’s sales from

its Franchised Business.

7.    Amendments. No amendment or variation of the terms of the Lease or this Addendum shall be valid unless made in writing and signed by the

Parties hereto.

8.    Reaffirmation of Lease. Except as amended or modified herein, all of the terms, conditions and covenants of the Lease Agreement shall remain

in full force and effect and are incorporated herein by reference and made a part of this Addendum as though copied herein in full.

9.    Beneficiary. Lessor and Lessee expressly agree that Franchisor is a third party beneficiary of this Addendum.

[Remainder of Page Left Intentionally Blank – Signature Page Follows]

IN WITNESS WHEREOF, the Parties have duly executed this Addendum as of the Effective Date.

LESSOR:

                    ,
a _____________________________

By:                        
Name:                        
Its:                        

LESSEE:

                    ,
a _____________________________

By:                        
Name:                        
Its:                        

EXHIBIT A

COLLATERAL ASSIGNMENT OF LEASE

This COLLATERAL ASSIGNMENT OF LEASE (this “Assignment”) is entered into effective as of the ___ day of _____, 20___ (the “Effective Date”),

the undersigned, __________________________________, (“Assignor”) hereby assigns, transfers and sets over unto The Joint Corp., a Delaware corporation

(“Assignee”) all of Assignor’s right, title and interest as tenant, in, to and under that certain lease, a copy of which is attached hereto as Exhibit 1 (the “Lease

Agreement”)  with  respect  to  the  premises  located  at  _______________________________________________________________  (the  “Premises”). This

Assignment is for collateral purposes only and except as specified herein, Assignee shall have no liability or obligation of any kind whatsoever arising from or in

connection with this Assignment unless Assignee shall take possession of the Premises demised by the Lease Agreement pursuant to the terms hereof and shall

assume the obligations of Assignor thereunder.

Assignor  represents  and  warrants  to Assignee  that  it  has  full  power  and  authority  to  so  assign  the  Lease Agreement  and  its  interest  therein  and  that

Assignor has not previously, and is not obligated to, assign or transfer any of its interest in the Lease Agreement nor the Premises demised thereby.

Upon  a  default  by  Assignor  under  the  Lease  Agreement  or  under  that  certain  franchise  agreement  for  The  Joint  between  Assignee  and  Assignor

(“Franchise Agreement”), or in the event of a default by Assignor under any document or instrument securing the Franchise Agreement, Assignee shall have the

right  and  is  hereby  empowered  to  take  possession  of  the  Premises,  expel Assignor  therefrom,  and,  in  the  event, Assignor  shall  have  no  further  right,  title  or

interest in the Lease Agreement.

Assignor  agrees  it  will  not  suffer  or  permit  any  surrender,  termination,  amendment  or  modification  of  the  Lease Agreement  without  the  prior  written

consent of Assignee. Through the Initial Term of the Franchise Agreement and any Renewal Period thereof (as defined in the Franchise Agreement), Assignor

agrees that it shall elect and exercise all options to extend the term of or renew the Lease Agreement not less than thirty (30) days before the last day that said

option must be exercised, unless Assignee otherwise agrees in writing. Upon failure of Assignee to otherwise agree in writing, and upon failure of Assignor to so

elect  to  extend  or  renew  the  Lease Agreement  as  stated  herein, Assignor  hereby  irrevocably  appoints Assignee  as  its  true  and  lawful  attorney-in-fact,  which

appointment is coupled with an interest, to exercise the extension or renewal options in the name, place and stead of Assignor for the sole purpose of effecting the

extension or renewal.

IN WITNESS WHEREOF, Assignor and Assignee have duly executed this Collateral Assignment of Lease as of the Effective Date.

ASSIGNOR:

                    ,
a _____________________________

By:                        
Name:                        
Its:                        

ASSIGNEE:

THE JOINT CORP.,
a Delaware corporation

By:                    
Name:                    
Its:                    

EXHIBIT 4 TO FRANCHISE AGREEMENT

OWNERSHIP INTERESTS IN FRANCHISEE

1.

Form of Franchisee’s Ownership.

(a)

Individual Proprietorship. Your owner(s) (is) (are) as follows:

(b)

Corporation, Limited Liability Company, or Partnership . You were incorporated or formed on _    , under the laws of the State of

_    .    You have not conducted business under any name other than your corporate, limited liability company, or partnership name and  _     _    . The following is
a list of your directors, if applicable, and officers as of the effective date shown above:

Name of Each Director/Officer    Position(s) Held

2.

Owners. The following list includes the full name of each person who is one of your owners (as defined in the Franchise Agreement), or an owner

of one of your owners, and fully describes the nature of each owner’s interest (attach additional pages if necessary).

    Owner’s Name        Percentage/Description of Interest

                            
                            
                            
                            
                            
                                            
                                            
                                            
                                            
                                            
                                            
                                            
                                            
                                            
                                            
3.

Name and Address of Person to Receive Notice for Owners.

(a)
(b)
(c)

Name:                                             
Postal Address: _                                                                         _                
E-mail Address: _                                

4.

Identification  of  Location  Franchise  General  Manager.  Your  Location  Franchise’s  general  manager  as  of  the  Effective  Date  is

                            . You must notify us if this manager changes.

FRANCHISEE:
                    ,
a                     

By:                            Date:                     

Name:                        

Its:                        

THE JOINT CORP.,
a Delaware corporation

By:                            Date:                     

Name:                    

Its:                    

EXHIBIT 5 TO FRANCHISE AGREEMENT

FRANCHISEE COMPLIANCE QUESTIONNAIRE

FRANCHISEE COMPLIANCE QUESTIONNAIRE

The Joint Corp. (the “Franchisor”) and you are preparing to enter into a Franchise Agreement. The purpose of this Questionnaire is to determine whether
any statements or promises were made to you that the Franchisor has not authorized and that may be untrue, inaccurate or misleading. Please understand that your
responses to these questions are important to us and that we will rely on them. Please review each of the following questions and statements carefully and provide
honest and complete responses to each. By signing this Questionnaire, you are representing that you have responded truthfully to the following questions.

1.

I had my first face-to-face (or by phone or email communication) meeting with a representative of the Franchisor on _______________.

2.
provided to me. For purposes of this document, a The Joint Chiropractic® unit franchise shall be referred to as a “Franchise Business”.

I  received  and  personally  reviewed  the  Franchisor’s  Franchise  Disclosure  Document  (“FDD”)  for  The  Joint  Chiropractic®  unit  franchises  that  was

Yes _______    No _______

3.

Did you sign a receipt or acknowledge through electronic means a receipt for the FDD indicating the date you received it?

Yes _______    No _______

4.

Do you understand all of the information in the FDD and any state-specific Addendum to the FDD?

Yes _______    No _______

    If no, what parts of the FDD and/or Addendum do you not understand? (Attach additional pages, if necessary.)

5.

Have you received and personally reviewed the Franchise Agreement and each Addendum and related agreement attached to it?

Yes _______    No _______

6.

Do you understand all of the information in the Franchise Agreement, each Addendum and related agreement provided to you?

Yes _______    No _______

        
        
        
        
If no, what parts of the Franchise Agreement, Addendum, and/or related agreement do you not understand? (Attach additional pages, if necessary.)

     _     _    

7.
for fourteen (14) calendar days?

Have you entered into any binding agreement with the Franchisor for the purchase of this Franchise Business before being provided a copy of the FDD

Yes _______    No _______

8.
days?

Have you paid any money to the Franchisor for the purchase of a Franchise Business before being provided a copy of the FDD for fourteen (14) calendar

Yes _______    No _______

9.

Have you discussed the benefits and risks of establishing and operating a Franchise Business with your counsel or advisor?

Yes _______    No _______

    If no, do you wish to have more time to do so?

Yes _______    No _______

10.
businesses, interest rates, inflation labor and supply costs, lease terms and other economic and business factors?

Do  you  understand  that  the  success  or  failure  of  your  Franchise  Business  depends  in  large  part  on  your  skills  and  abilities,  competition  from  other

Yes _______    No _______

    Except as disclosed in Item 19 of its FDD, the Franchisor does not make information available to prospective Franchisees concerning actual, average, projected
or  forecasted  sales,  profits  or  earnings  for  a  Franchise  Business. The  Franchisor  does  not  furnish,  or  authorize  its  salespersons  to  furnish,  any  oral  or  written
information concerning the actual, average, projected, forecasted sales, costs, income or profits of a Franchise Business. Franchisor specifically instructs its sales
personnel, agents, employees and other officers that they are not permitted to make any claims or statements as to the earnings, sales, or profits, or prospects, or
chances of success, nor are they authorized to represent or estimate dollar figures as to a Franchise Business’ operations. Actual results vary and are dependent on
a variety of internal and external factors, some of which neither Franchisee, nor Franchisor can estimate. To ensure that Franchisor’s policies have been followed,
please answer the following questions:

11.
will generate that is contrary to the information in the FDD?

Has any employee, or other person speaking for the Franchisor, made any statement or promise to you regarding the total revenues a Franchise Business

Yes _______    No _______

12.
operating a Franchise Business that is contrary to the information in the FDD?

Has  any  employee,  or  other  person  speaking  for  the  Franchisor,  made  any  statement  or  promise  of  the  amount  of  money  or  profit  you  may  earn  in

Yes _______    No _______

13.

Has any employee, or other person speaking for the Franchisor, promised you that you will be successful in operating a Franchise Business?

Yes _______    No _______

            
            
            
    
14.
training, support service or other assistance that the Franchisor will furnish to you that is contrary to, or different from, the information in the FDD?

Has  any  employee,  or  other  person  speaking  for  the  Franchisor,  made  any  statement,  promise  or  verbal  agreement  of  about  advertising,  marketing,

Yes _______    No _______

15.
and refer to them below.) If you have answered “no” to each of questions 11-14, please leave the following lines blank.

If you have answered “Yes” to any one of questions 11-14, please provide a full explanation of each “yes” answer.  (Attach additional pages, if necessary,

     _     _    

16.
signed and dated by the Franchisor.

I signed the Franchise Agreement and Addendum (if any) on ________________ and acknowledge that no Agreement or Addendum is effective until

I certify that my answers to the foregoing questions are true, correct and complete. These acknowledgments are not intended to act, nor shall

they act, as a release, estoppel or waiver of any liability incurred under any state’s franchise registration and/or disclosure laws.

FRANCHISEE (“you”)

By:     

Title:    

Date Received:         

Date Signed:     

            
            
            
    
EXHIBIT 6 TO FRANCHISE AGREEMENT

EFT AUTHORIZATION FORM

[See Attached]

EXHIBIT 7 TO FRANCHISE AGREEMENT

STATE-SPECIFIC ADDENDA

    
CALIFORNIA ADDENDUM TO FRANCHISE AGREEMENT

1.

If any of the provisions of the Agreement concerning termination are inconsistent with either the California Franchise Relations Act or with the

Federal Bankruptcy Code (concerning termination of the Agreement on certain bankruptcy-related events), then such laws will apply.

2.

The Agreement requires that it be governed by Arizona law. This requirement may be unenforceable under California law.

3.

You must sign a general release if you renew or transfer your franchise. California Corporations Code 31512 voids a waiver of your rights under
the Franchise Investment Law (California Corporations Code 31000 through 31516). Business and Professions Code 20010 voids a waiver of your rights under
the Franchise Relations Act (Business and Professions Code 20000 through 20043).

IN  WITNESS  WHEREOF,  the  parties  hereto  have  duly  executed,  sealed  and  delivered  this  California Addendum  to  the  Franchise Agreement  on  the

same date as the Franchise Agreement was executed.

THE JOINT CORP.,
a Delaware corporation,

By:                         

Print Name:                     

Title:                        

FRANCHISEE

By:    

Title:    

By:    

Title:    

1.

The Franchise Agreements contain a provision requiring a general release as a condition of renewal and transfer of the franchise. Such release will

exclude claims arising under the Hawaii Franchise Investment Law.

HAWAII ADDENDUM TO FRANCHISE AGREEMENT

with the Hawaii Franchise Investment Law. Otherwise, the Hawaii Franchise Investment Law will control.

Any provisions of the Franchise Agreement that relate to non-renewal, termination, and transfer are only applicable if they are not inconsistent

The  Franchise  Agreement  permits  us  to  terminate  the  Agreement  on  the  bankruptcy  of  you  and/or  your  affiliates.  This  Article  may  not  be

2.

3.

enforceable under federal bankruptcy law. (11 U.S.C. § 101, et seq.).

4.

Each provision of this Addendum will be effective only to the extent, with respect to such provision, that the jurisdictional requirements of the

Hawaii Franchise Investment Law are met independently without reference to this Addendum.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this Hawaii Addendum to the Franchise Agreement on the same

date as the Franchise Agreement was executed.

THE JOINT CORP.,
a Delaware corporation,

By:                         

Print Name:                     
Title:                        

FRANCHISEE

By:    

Title:    

By:    

Title:    

ILLINOIS ADDENDUM TO FRANCHISE AGREEMENT

1.

Any provisions of the Agreement requiring a general release as a condition of renewal and transfer of the franchise shall be limited to exclude

claims arising under the Illinois Franchise Disclosure Act.

2.

If  any  of  the  provisions  of  Section  15  of  the Agreement  concerning  termination  are  inconsistent  with  Section  705/19  of  the  Illinois  Franchise

Disclosure Act of 1987, the provisions of Section 705/19 shall apply.

3.

The Illinois Franchise Disclosure Act will govern the Agreement with respect to Illinois Franchisees. The provisions of the Agreement concerning
governing law, jurisdiction, and venue will not constitute a waiver of any right conferred on you by the Illinois Franchise Disclosure Act. Consistent with the
foregoing, any provision in the Agreement which designates jurisdiction and venue in a forum outside of Illinois is void with respect to any cause of action which
is otherwise enforceable in Illinois.

4.

In conformance with Section 41 of the Illinois Franchise Disclosure Act, any condition, stipulation or provision purporting to bind any person

acquiring any franchise to waive compliance with the Illinois Franchise Disclosure Act or any other law of Illinois is void.

5.

6.
7.

Illinois law governs the Franchise Agreement(s).

Your rights upon Termination and Non-Renewal are set forth in sections 19 and 20 of the Illinois Franchise Disclosure Act.
Each provision of this Addendum will be effective only to the extent, with respect to such provision, that the jurisdictional requirements of the

Illinois law applicable to the provision are met independently without reference to this Addendum.

8.

If any of the provisions of this Section 17.10 of the Agreement concerning waivers is inconsistent with Section 705/41 of the Illinois Franchise

Disclosure Act of 1987, the provisions of Section 705/41 shall apply.

9.

To the extent that Section 17.11 of the Agreement concerning periods of limitation is inconsistent with Section 705/27 of the Illinois Franchise

Disclosure Act of 1987, the provisions of Section 705/27 shall apply.

10.

All fees referenced in the Franchise Agreement are subject to deferral pursuant to order of the Illinois Attorney General’s Office based upon their
review of our financial condition as reflected in our financial statements. Accordingly, you will pay no fees to us until we have completed all of our material pre-
opening responsibilities to you and you commence operating the franchised business.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this Illinois Addendum to the Franchise Agreement on the same

date as the Franchise Agreement was executed.

THE JOINT CORP.,
a Delaware corporation,

By:                         

Print Name:                     

Title:                        

FRANCHISEE

By: _______________________________ By: _____________________________

Title: ______________________________ Title: ___________________________

INDIANA ADDENDUM TO FRANCHISE AGREEMENT

inapplicable under the Indiana Deceptive Franchise Practices Law, IC 23-2-2.7 § 1(5).

Articles 2.6 and 14.5 each contain a provision requiring a general release as a condition of renewal and transfer of the franchise. Such provision is

products which were required by us, if such procedures were utilized by you in the manner required by us.

Under Article 8.3, you will not be required to indemnify us for any liability imposed on us as a result of your reliance on or use of procedures or

Article 17.9 is amended to provide that mediation between you and us will be conducted at a mutually agreed-on location.
Article 17.11 is amended to provide that in the event of a conflict of law, the Indiana Franchise Disclosure Law, I.C. 23-2-2.5, and the Indiana

1.

2.

3.
4.

Deceptive Franchise Practices Law, I.C. 23-2-2.7, will prevail.

5.

Nothing in the Agreement will abrogate or reduce any rights you have under Indiana law.

6.

Each provision of this Addendum will be effective only to the extent, with respect to such provision, that the jurisdictional requirements of the
Indiana Franchise Disclosure Law, Indiana Code §§ 23-2-2.5-1 to 23-2-2.5-51, and the Indiana Deceptive Franchise Practices Act, Indiana Code §§ 23-2-2.7-1 to
23-2-2.7-10, are met independently without reference to this Addendum.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this Indiana Addendum to the Franchise Agreement on the same

date as the Franchise Agreement was executed.

THE JOINT CORP.,
a Delaware corporation,

By:                         

Print Name:                     
Title:    

FRANCHISEE

By:    

Title:    

By:    

Title:    

MARYLAND ADDENDUM TO FRANCHISE AGREEMENT

a.    Notwithstanding anything to the contrary set forth in the Agreement, the following provisions will supersede and apply to all franchises offered and

sold in the State of Maryland:

        b.        The  provision  in  the  Franchise Agreement  which  provides  for  termination  upon  bankruptcy  of  the  franchisee  may  not  be  enforceable  under  federal
bankruptcy law (11 U.S.C. Section 101 et seq.).

c.    The general release required as a condition of renewal, sale, and/or assignment/transfer shall not apply to any liability under the Maryland Franchise

Registration and Disclosure Law.

d.    A franchisee may bring an action in Maryland for claims arising under the Maryland Franchise Registration and Disclosure Law.

e.

Any limitation on the period of time litigation claims may be brought shall not act to reduce the 3 year statute of limitations afforded a franchisee
for bringing a claim arising under the Maryland Franchise Registration and Disclosure Law. Any claims arising under the Maryland Franchise Registration and
Disclosure Law must be brought within 3 years after the grant of the franchise.

f.

The acknowledgements and representations of the franchisee made in the franchise agreement which disclaim the occurrence and/or acknowledge
the non-occurrence of acts that would constitute a violation of the Franchise Law are not intended to nor shall they act to release, estoppel or waive any liability
incurred under the Maryland Franchise Registration and Disclosure Law.

g.

Based upon the franchisor's financial condition, the Maryland Securities Commissioner has required a financial assurance. Therefore, all initial

fees and payments owed by franchisees shall be deferred until the franchisor completes its pre-opening obligations under the Franchise Agreement.

h.

The Franchisee Compliance Questionnaire, which is attached to the Agreement as Exhibit 5, is amended as follows:

All representations requiring prospective franchisees to assent to a release, estoppel or waive of liability are not intended to nor shall they act as a
release, estoppel or waiver of any liability incurred under the Maryland Franchise Registration and Disclosure Law.

THE JOINT CORP.,
a Delaware corporation,

By:                         

Print Name:                     

Title:                        

FRANCHISEE

By: ___________________________________    

Title: __________________________________    

By: ___________________________________    

Title: _________________________________    

MINNESOTA ADDENDUM TO FRANCHISE AGREEMENT

1.

Article 8 is amended to add the following:

“We will protect your right to use the Marks and/or indemnify you from any loss, costs or expenses arising out of any claim, suit or demand regarding the use of
the Marks.”

2.

Articles 2.6 and 14.5 each contain a provision requiring a general release as a condition of renewal and transfer of the franchise. Such release will

exclude claims arising under the Minnesota Franchise Law.
Article 15 is amended to add the following:

3.

With  respect  to  franchises  governed  by  Minnesota  law,  we  will  comply  with  Minn.  Stat.  Sec.  80C.  14,  Subds.  3,  4  and  5,  which  require,  except  in  certain
specified cases, that a franchisee be given 90 days’ notice in advance of termination (with 60 days to cure) and 180 days’ notice for nonrenewal of the Franchise
Agreement.

4.

Article 17.10 is amended as follows:

Pursuant to Minn. Stat. § 80C.17, Subd. 5, the parties agree that no civil action pertaining to a violation of a franchise rule or statute can be commenced more than
three years after the cause of action accrues.

5.

Articles 17.8, and 17.9 are each amended to add the following:

Minn. Stat. Sec. 80C.2 1 and Minn. Rule 2860.4400J prohibit us from requiring litigation or mediation to be conducted outside Minnesota. In addition, nothing in
the Disclosure Document or Franchise Agreement can abrogate or reduce any of your rights as provided for in Minnesota Statutes, Chapter 80C, or your rights to
any procedure, forum or remedies provided for by the laws of the jurisdiction. Under this statute and rule, franchisor cannot require you to consent to inunction
relief; however, franchisor may seek injunctive relief from the Court.

6.

Article 17.10 is amended to add the following:

Minn.  Rule  Part  2860.4400J  prohibits  us  from  requiring  you  to  waive  your  rights  to  a  jury  trial  or  waive  your  rights  to  any  procedure,  forum,  or  remedies
provided for by the laws of the jurisdiction, or consenting to liquidated damages, termination penalties or judgment notes.

7.

 Each provision of this Agreement will be effective only to the extent, with respect to such provision, that the jurisdictional requirements of the
Minnesota Franchises Law or the Rules and Regulations promulgated thereunder by the Minnesota Commissioner of Commerce are met independently without
reference to this Addendum to the Agreement.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this Minnesota Addendum to the Franchise Agreement on the

same day as the Franchise Agreement was executed.
THE JOINT CORP.,
a Delaware corporation,

By:                        
Print Name:                     

Title: _                        

FRANCHISEE

By:                                    
Title:                         

1.

Article 14.3 is amended to add the following:

NEW YORK ADDENDUM TO FRANCHISE AGREEMENT

However,  we  will  not  make  any  such  transfer  or  assignment  except  to  a  person  who,  in  our  good  faith  judgment,  is  willing  and  able  to  assume  our
obligations under this Agreement, and all rights enjoyed by you and any causes of action arising in its favor from the provisions of Article 33 of the General
Business  Law  of  the  State  of  New York  and  the  regulations  issued  thereunder  will  remain  in  force,  it  being  the  intent  of  this  proviso  that  the  non-waiver
provisions of General Business Law Sections 687.4 and 687.5 be satisfied.

2.

Article 14.5 is amended to add the following:

However, all rights enjoyed by you and any causes of action arising in your favor from the provisions of Article 33 of the General Business Law of the
State  of  New York  and  the  regulations  issued  thereunder  will  remain  in  force,  it  being  the  intent  of  this  proviso  that  the  non-waiver  provisions  of  General
Business Law Sections 687.4 and 687.5 be satisfied.

3.

Article 8.3 is amended to add the following:

However, you will not be required to hold harmless or indemnify us for any claim arising out of a breach of this Agreement by us or any other civil wrong

of us.

4.

Article 20 is amended to add the following:

No amendment or modification of any provision of this Agreement, however, will impose any new or different requirement which unreasonably increases

your obligations or places an excessive economic burden on your operations.

5.

Each provision of this Addendum will be effective only to the extent, with respect to such provision, that the jurisdictional requirements of the

General Business Law of the State of New York are met independently without reference to this Addendum.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this New York Addendum to the Franchise Agreement on the same date
as the Franchise Agreement was executed.

THE JOINT CORP.,
a Delaware corporation,

By:                        
Print Name:                     

Title: _                        

FRANCHISEE

By:                                    
Title:                         

NORTH DAKOTA ADDENDUM TO FRANCHISE AGREEMENT

subject to and will exclude claims arising under the North Dakota Franchise Investment Law.

Articles 2.6 and 14.5 each contain a provision requiring a general release as a condition of renewal or transfer of the franchise. Such release is

on prior to the mediation, or if the parties cannot agree on a location, at a location to be determined by the mediation.

Article 17.9 will be amended to state that mediation involving a franchise purchased in North Dakota must be held in a location mutually agreed

1.

2.

3.

Article 9.3 is amended to add that covenants not to compete on termination or expiration of a Franchise Agreement are generally not enforceable

in the State of North Dakota except in limited circumstances provided by North Dakota law.

4.

Article 17.9 will be amended to add that any claim or right arising under the North Dakota Franchise Investment Law may be brought in the

appropriate state or federal court in North Dakota, subject to the mediation provision of the Agreement.

5.

Article 17.11 will be amended to state that, in the event of a conflict of law, to the extent required by the North Dakota Franchise Investment

Law, North Dakota law will prevail.

6.

Article 17.10 requires the franchisee to waive a trial by jury, as well as exemplary and punitive damages. These requirements are not enforceable

in North Dakota pursuant to Section 51-19-09 of the North Dakota Franchise Investment Law, and are therefore not part of the Franchise Agreement.

7.

Article 17.10 requirement that the franchise consent to a limitation of claims period of one year is not consistent with North Dakota law. The

limitation of claims period under the Franchise Agreement shall therefore be governed by North Dakota law.

8.

Each provision of this Addendum will be effective only to the extent, with respect to such provision, that the jurisdictional requirements of the

North Dakota Franchise Investment Law, N.D. Cent. Code §§ 51-19-01 through 51-19-17, are met independently without reference to this Addendum.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this North Dakota Addendum to the Franchise Agreement on the

same day as the Franchise Agreement was executed.

THE JOINT CORP.,
a Delaware corporation,

By:                        
Print Name:                     

Title: _                        

FRANCHISEE

By:                                    
Title:                         

RHODE ISLAND ADDENDUM TO FRANCHISE AGREEMENT

1.

Articles 2.6 and 14.5 each contain a provision requiring a general release as a condition of renewal and transfer of the franchise. Such release will

exclude claims arising under the Rhode Island Franchise Investment Act.

2.

This Agreement requires that it be governed by Arizona law. To the extent that such law conflicts with Rhode Island Franchise Investment Act, it

is void under Sec. 19-28.1-14.

3.

Agreement:

Article  17.11  of  the  Agreement  will  each  be  amended  by  the  addition  of  the  following,  which  will  be  considered  an  integral  part  of  this

“§ 19-28.1-14 of the Rhode Island Franchise Investment Act provides that ‘A provision in an Franchise Agreement restricting jurisdiction or venue to a

forum outside this state or requiring the application of the laws of another state is void with respect to a claim otherwise enforceable under this Act.’”

4.

Each provision of this Addendum will be effective only to the extent, with respect to such provision, that the jurisdictional requirements of Rhode

Island Franchise Investment Act, §§ 19- 28-1.1 through 19-28.1-34, are met independently without reference to this Addendum.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this Rhode Island Addendum to the Franchise Agreement on the

same date as the Franchise Agreement was executed.

THE JOINT CORP.,
a Delaware corporation,

By:                        

Print Name:                     
Title: _                        

FRANCHISEE

By:    

Title:    

By:    

Title:     

VIRGINIA ADDENDUM TO FRANCHISE AGREEMENT

Pursuant to Section 13.1-564 of the Virginia Retail Franchising Act, it is unlawful for a franchise to cancel a franchise without reasonable cause.  If any
grounds for default or terminated stated in the franchise agreement does not constitute “reasonable cause,” as that term may be defined in the Virginia Retail
Franchising Act or the laws of Virginia, that provision may not be enforceable.

Pursuant  to  Section  13.1-564  of  the  Virginia  Retail  Franchising Act,  it  is  unlawful  for  a  franchise  to  use  undue  influence  to  induce  a  franchisee  to
surrender any rights given to him under the franchise. If any provision of the franchise agreement involved the use of undue influence by the franchisor to induce
the franchisee to surrender any rights given to him under the franchise, that provision may not be enforceable.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this Virginia Addendum to the Franchise Agreement on the same

date as the Franchise Agreement was executed.

THE JOINT CORP.,
a Delaware corporation,

By:                         

Print Name:                     
Title: _                        

FRANCHISEE

By:    

Title:                        

By:                        

Title:                            

    
WASHINGTON ADDENDUM TO FRANCHISE AGREEMENT

1.        We  will  not  require  that  you  prospectively  assent  to  a  release,  assignment,  novation,  or  waiver  that  purports  to  relieve  any  person  from  liability

imposed by the Washington Franchise Investment Protection Act.

2.    We will not require you to agree to any condition, stipulation, or provision, including a choice of law provision, that binds any person to waive
compliance with any provision of the Washington Franchise Investment Protection Act.  This provision does not apply to a release or waiver executed by any
person pursuant to a negotiated settlement. In the event of a conflict of laws, the provisions of the Washington Franchise Investment Protection Act shall prevail.

3.    Unless you and we mutually agree otherwise, arbitration will be conducted in the State of Washington.

4.    We will not unreasonably restrict your rights and remedies under the Washington Franchise Investment Protection Act, including, but not limited to,

the right to a jury trial.

5.    We will not unreasonably restrict or limit the statute of limitations period for claims under the Washington Franchise Investment Protection Act.

6.       Any  provision  in  the  Franchise Agreement  that  limits  the  time  period  in  which  you  may  assert  a  legal  claim  against  us  under  the  Washington
Franchise Investment Protection Act is amended to toll the statute of limitations for purposes of bringing an action within one (1) year after the final judgment or
order in any civil, criminal, or administrative proceedings brought by the federal or Washington state governments or any of their agencies relating to anti-trust or
franchising laws, including the Washington Franchise Investment Protection Act.

7.    Transfer fees are collectable to the extent that they reflect the franchisor’s reasonable estimated or actual costs in effecting a transfer.

8.    Section 19.100.180 of the Washington Franchise Investment Protection Act may supersede the Franchise Agreement in your relationship with us,
including  the  areas  of  termination  and  renewal  of  your  franchise. There  may  also  be  court  decisions  which  may  supersede  the  Franchise Agreement  in  your
relationship with us including the areas of termination and renewal of your franchise.

    IN WITNESS WHEREOF, the parties hereto have duly executed, sealed, and delivered this Washington Addendum to the Franchise Agreement on the same
date as the Franchise Agreement was executed.

THE JOINT CORP.,
a Delaware corporation,

By:                        
Print Name:                     
Title: _                        

FRANCHISEE

By:                        
Title: _                        

                                            23.1

Consent of Independent Registered Public Accounting Firm

The Joint Corp.
Scottsdale, Arizona

We  hereby  consent  to  the  incorporation  by  reference  in  the  Registration  Statements  on  Form  S8  (No.  333-225898  and  No.  333-208262)  of  The
Joint Corp. of our report dated March 10, 2023, relating to the consolidated financial statements, which appears in this Form 10-K.

/s/ BDO USA, LLP
Phoenix, Arizona

March 10, 2023

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 31.1

I, Peter D. Holt, certify that:

1.

2.

3.

4.

I have reviewed this annual report on Form 10-K of The Joint Corp.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made,
in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act
Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.

b.

c.

d.

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that
material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during
the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance
with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the
disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter
(the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s
internal control over financial reporting; and

5.

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s
auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):

a.

b.

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to
adversely affect the registrant’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over
financial reporting.

Date: March 10, 2023

/s/ Peter D. Holt
Peter D. Holt
President and Chief Executive Officer
(Principal Executive Officer)

CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Jake Singleton, certify that:

Exhibit 31.2

1.

2.

3.

4.

I have reviewed this annual report on Form 10-K of The Joint Corp.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made,
in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act
Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.

b.

c.

d.

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that
material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly
during the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance
with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the
disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter
(the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s
internal control over financial reporting; and

5.

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s
auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):

a.

b.

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to
adversely affect the registrant’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over
financial reporting.

Date: March 10, 2023

/s/ Jake Singleton
Jake Singleton
Chief Financial Officer
(Principal Financial Officer)

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32

For purposes of Section 1350 of Chapter 63 of Title 18 of the United States Code, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, each of the

undersigned officers of The Joint Corp., a Delaware corporation (“Company”), does hereby certify, to such officer’s knowledge, that:

The Annual Report on Form 10-K for the fiscal year ended December 31, 2022 (“Form 10-K”) of the Company fully complies with the requirements of Section 13(a) or
15(d) of the Securities Exchange Act of 1934 and the information contained in the Form 10-K fairly presents, in all material respects, the financial condition and results of
operations of the Company.

Dated: March 10, 2023

Dated: March 10, 2023

/s/ Peter D. Holt
Peter D. Holt
President and Chief Executive Officer
(Principal Executive Officer)

/s/ Jake Singleton
Jake Singleton
Chief Financial Officer
(Principal Financial Officer)