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The Joint Corp.

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FY2018 Annual Report · The Joint Corp.
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the fiscal year ended December 31, 2018

OR

☐   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from _______ to ________

Commission File Number: 001-36724

The Joint Corp.
(Exact name of registrant as specified in its charter)

Delaware
(State or Other Jurisdiction of
Incorporation)

16767 N. Perimeter Drive, Suite 240, Scottsdale
Arizona
(Address of Principal Executive Offices)

90-0544160
(I.R.S. Employer
Identification No.)

85260

(Zip Code) 

(480) 245-5960
(Registrant’s Telephone Number, Including Area Code)

Securities registered pursuant to Section 12(b) of the Act:

Title Of Each Class
Common Stock, $0.001 Par Value Per Share

Name Of Each Exchange On Which Registered
The NASDAQ Capital Market LLC

Securities Registered Pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes     ☐     No   

☑

Indicate  by  check  mark  if  the  registrant  is  not  required  to  file  reports  pursuant  to  Section  13  or  Section  15(d)  of  the Act.    Yes    ☐

      No   ☑

Indicate  by  check  mark  whether  the  registrant:  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the  Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and
(2) has been subject to such filing requirements for the past 90 days.  Yes   ☑       No   ☐  

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  every  Interactive  Data  File  required  to  be  submitted
pursuant  to  Rule  405  of  Regulation  S-T  (§232.405  of  this  chapter)  during  the  preceding  12  months  (or  for  such  shorter  period  that  the
registrant was required to submit such files). Yes   ☑       No   ☐

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not
be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of
this Form 10-K or any amendment of this Form 10-K.    ☑

 
 
 
 
 
 
 
 
 
                               
  
 
 
 
 
 
 
  
 
 
Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  a  smaller
reporting  company,  or  emerging  growth  company.  See  the  definitions  of  “large  accelerated  filer,”  “accelerated  filer,”  “smaller  reporting
company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☐
Non-accelerated filer ☐ 

Accelerated filer ☑
Smaller reporting company ☑
Emerging growth company ☑

If  an  emerging  growth  company,  indicate  by  check  mark  if  the  registrant  has  elected  not  to  use  the  extended  transition  period  for

complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☑

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).  Yes    ☐       No   ☑

The aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant was approximately

$108.6 million as of June 30, 2018 based on the closing sales price of the common stock on the NASDAQ Capital Market.

There were 13,742,530 shares of the registrant’s common stock outstanding as of March 1, 2019.

Documents Incorporated by Reference

Portions of the registrant's Proxy Statement relating to its 2019 Annual Meeting of Stockholders, to be filed with the Securities and
Exchange Commission (“SEC”) pursuant to Regulation 14A within 120 days after the registrant’s fiscal year ended December 31, 2018,
are incorporated by reference in Part III of this Form 10-K.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 TABLE OF CONTENTS

PART I

Page
Numbers

Item 1. Business

Item 1A.Risk Factors 

Item 1B.Unresolved Staff Comments

Item 2. Properties

Item 3. Legal Proceedings

Item 4. Mine Safety Disclosures

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters, and Issuer Purchases of Equity Securities

PART II

Item 6. Selected Financial Data

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 7A.Quantitative and Qualitative Disclosures About Market Risk

Item 8. Financial Statements and Supplementary Data

Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

Item 9A.Controls and Procedures

Item 9B.Other Information

Item 10. Directors, Executive Officers and Corporate Governance

Item 11. Executive Compensation

PART III

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Item 13. Certain Relationships and Related Transactions, and Director Independence

Item 14. Principal Accountant Fees and Services

PART IV

Item 15. Exhibits, Financial Statement Schedules

SIGNATURES

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 Forward-Looking Statements and Terminology

The information in this Annual Report on Form 10-K, or this Form 10-K, including this discussion under the headings “Business” and
“Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations,”  contains  forward-looking  statements  and
information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of
1934,  as  amended,  or  the  Exchange  Act,  which  are  subject  to  the  “safe  harbor”  created  by  those  sections.  All  statements,  other  than
statements  of  historical  facts,  included  or  incorporated  in  this  Form  10-K  could  be  deemed  forward-looking  statements,  particularly
statements  about  our  plans,  strategies  and  prospects  under  the  headings  “Business”  and  “Management’s  Discussion  and  Analysis  of
Financial  Condition  and  Results  of  Operations.”  In  some  cases,  you  can  identify  forward-looking  statements  by  terminology  such  as
“may,”  “will,”  “should,”  “could,”  “expects,”  “plans,”  “anticipates,”  “believes,”  “estimates,”  “predicts,”  “potential,”  “continue,”
“intend”  or  the  negative  of  these  terms  or  other  comparable  terminology.  All  forward-looking  statements  in  this  Form  10-K  are  made
based on our current expectations, forecasts, estimates and assumptions, and involve risks, uncertainties and other factors that could cause
results  or  events  to  differ  materially  from  those  expressed  in  the  forward-looking  statements.  In  evaluating  these  statements,  you  should
specifically  consider  various  factors,  uncertainties  and  risks  that  could  affect  our  future  results  or  operations  as  described  from  time  to
time in our SEC reports., including those risks outlined under “Risk Factors” in Item 1A of this Form 10-K. These factors, uncertainties
and  risks  may  cause  our  actual  results  to  differ  materially  from  any  forward-looking  statement  set  forth  in  this  Form  10-K.  You  should
carefully  consider  the  trends,  risks  and  uncertainties  described  below  and  other  information  in  this  Form  10-K  and  subsequent  reports
filed  with  or  furnished  to  the  SEC  before  making  any  investment  decision  with  respect  to  our  securities.  All  forward-looking  statements
attributable  to  us  or  persons  acting  on  our  behalf  are  expressly  qualified  in  their  entirety  by  this  cautionary  statement.    Some  of  the
important factors that could cause our actual results to differ materially from those projected in any forward-looking statements include,
but are not limited to, the following:

•

•

•

•

•

•

•

•

•

•

•

•

we may not be able to successfully implement our growth strategy if we or our franchisees are unable to locate and secure
appropriate sites for clinic locations, obtain favorable lease terms, and attract patients to our clinics;

in operating company-owned or managed clinics, we may not be able to duplicate the success of some of our franchisees, and in the
case of certain company-owned or managed clinics that we have closed or may close, we may not be able to duplicate the success of
our most successful franchisees;

we may not be able to acquire operating clinics from existing franchisees or develop company-owned or managed clinics on
attractive terms;

we may fail to successfully design and maintain our proprietary and third-party management information systems or implement new
systems;

we may fail to properly maintain the integrity of our data or to strategically implement, upgrade or consolidate existing information
systems;

any acquisitions that we make could disrupt our business and harm our financial condition;

we may not be able to continue to sell regional developer licenses to qualified regional developers or sell franchises to qualified
franchisees, and our regional developers and franchisees may not succeed in developing profitable territories and clinics;

we may not be able to identify, recruit and train enough qualified chiropractors to staff our clinics;

new clinics may not reach the point of profitability, and we may not be able to maintain or improve revenues and franchise fees from
existing franchised clinics;

the chiropractic industry is highly competitive, with many well-established competitors, which could prevent us from increasing our
market share or result in reduction in our market share;

administrative actions and rulings regarding the corporate practice of medicine and joint employer responsibility may jeopardize
our business model;

we may face negative publicity or damage to our reputation, which could arise from concerns expressed by opponents of
chiropractic and by chiropractors operating under traditional service models;

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
•

•

•

our security systems may be breached, and we may face civil liability and public perception of our security measures could be
diminished, either of which would negatively affect our ability to attract and retain patients;

legislation, regulations, as well as new medical procedures and techniques could reduce or eliminate our competitive advantages;
and

we face increased and ongoing costs as a result of being a public company.

Additionally, there may be other risks that are otherwise described from time to time in the reports that we file with the Securities and
Exchange Commission. Any forward-looking statements in this report should be considered in light of various important factors, including
the risks and uncertainties listed above, as well as others.

As used in this Form 10-K:

·

·

“we,”  “us,” and “our” refer to The Joint Corp.

a  “clinic”  refers  to  a  chiropractic  clinic  operating  under  our  “Joint”  brand,  which  may  be  (i)  owned  by  a  franchisee,  (ii)
owned by a professional corporation or limited liability company and managed by a franchisee; (iii) owned directly by us;
or (iv) owned by a professional corporation or limited liability company and managed by us.

· when we identify an “operator” of a clinic, a party that is “operating” a clinic, or a party by whom a clinic is “operated,” we
are  referring  to  the  party  that  operates  all  aspects  of  the  clinic  in  certain  jurisdictions,  and  to  the  party  that  manages  all
aspects of the clinic other than the practice of chiropractic in certain other jurisdictions.

· when we describe our acquisition or our opening of a clinic, we are referring to our acquisition or opening of the entity that
operates all aspects of the clinic in certain jurisdictions, and to our acquisition or opening of the entity that manages aspects
of the clinic other than the practice of chiropractic in certain other jurisdictions.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 1.                  BUSINESS

PART I

Overview

Our  principal  business  is  to  develop,  own,  operate,  support  and  manage  chiropractic  clinics  through  direct  ownership,  management

arrangements, franchising and the sale of regional developer rights throughout the United States.

We are a rapidly growing franchisor and operator of chiropractic clinics that uses a private pay, non-insurance, cash-based model. We
seek  to  be  the  leading  provider  of  chiropractic  care  in  the  markets  we  serve  and  to  become  the  most  recognized  brand  in  our  industry
through  the  rapid  and  focused  expansion  of  chiropractic  clinics  in  key  markets  throughout  North  America  and  abroad.  We  strive  to
accomplish our mission by making quality care readily available and affordable in a retail setting. We have created a growing network of
modern, consumer-friendly chiropractic clinics operated by franchisees and by us that employ licensed chiropractors. Our model enables us
to  price  our  services  below  most  competitors’  pricing  for  similar  services  and  below  most  insurance  co-payment  levels  (i.e.,  below  the
patient co-payment required for an insurance-covered service). 

Since acquiring the predecessor to our company in March 2010, we have grown our enterprise from eight to 442 clinics in operation as
of December 31, 2018, with an additional 136 franchise licenses sold but not yet developed across our network, and 19 letters-of-intent for
future clinic licenses. As of December 31, 2018, 394 of our clinics were operated by franchisees and 48 clinics were operated as company-
owned  or  managed  clinics.  In  the  year  ended  December  31,  2018,  our  system  registered  over  six  million  patient  visits  and  generated
system-wide  sales  of  $165.1  million.  Our  future  growth  strategy  remains  focused  on  accelerating  the  development  of  our  franchise  base
through the sale of additional franchises and through a robust regional developer network. Additionally, this year we plan to accelerate the
expansion of our company-owned or managed portfolio through the continued opportunistic acquisition of select operating clinics or the
development  of  new  clinics  in  areas  in  which  we  already  support  company-owned  or  managed  clinics.  We  collect  a  royalty  of  7.0%  of
revenues from franchised clinics. We remit a 3.0% royalty to our regional developers on the gross sales of franchises opened within certain
regional developer protected territories. We also collect a national marketing fee of 2.0% of gross sales of all franchised clinics. We receive
a franchise sales fee of $39,900 for each franchise we sell directly. For each franchise sold through our network of regional developers, the
regional developer typically receives up to 50% of the respective franchise fee. If a franchisee purchases additional franchise licenses, the
initial franchise fee is reduced by $10,000 per additional license.

On November 14, 2014, we completed our initial public offering, or the IPO, of 3,000,000 shares of common stock at an initial price to
the  public  of  $6.50  per  share,  and  we  received  net  proceeds  of  approximately  $17.1  million.  Our  underwriters  exercised  their  option  to
purchase 450,000 additional shares of common stock to cover over-allotments on November 18, 2014, pursuant to which we received net
proceeds  of  approximately  $2.7  million. Also,  in  conjunction  with  the  IPO,  we  issued  warrants  to  the  underwriters  for  the  purchase  of
90,000  shares  of  common  stock,  which  were  exercisable  during  the  period  between  November  10,  2015  and  November  10,  2018  at  an
exercise price of $8.125 per share. These warrants expired on November 10, 2018.

On November 25, 2015, we closed on our follow-on public offering of 2,272,727 shares of common stock, at a price to the public of
$5.50 per share. We granted the underwriters a 45-day option to purchase up to 340,909 additional shares of common stock to cover over-
allotments, if any. On December 30, 2015, our underwriters exercised their over-allotment option to purchase an additional 340,909 shares
of common stock at a price of $5.50 per share. After giving effect to the over-allotment exercise, the total number of shares offered and sold
in our follow-on public offering increased to 2,613,636 shares. With the over-allotment option exercise, we received aggregate net proceeds
of approximately $13.0 million.

We  deliver  convenient,  appointment-free  chiropractic  adjustments  in  an  inviting,  open  bay  environment  at  prices  that  are
approximately 65% lower than the average industry cost for comparable procedures offered by traditional chiropractors, according to 2018
industry data from Chiropractic Economics. In support of our mission to offer quality, affordable and convenient care to our patients, our
clinics offer a variety of customizable membership and wellness treatment plans which provide additional value pricing even as compared
with our single-visit pricing schedules. These flexible plans are designed to attract patients and encourage repeat visits and routine usage as
part of an overall health and wellness program. 

1

 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
As  of  December  31,  2018,  we  had  442  franchised  or  company-owned  or  managed  clinics  in  operation  in  32  states.  The  map  below

shows the states in which we or our franchisees operate clinics and the number of clinics open in each state as of December 31, 2018.

Our retail locations have been selected to be visible, accessible and convenient. We offer a welcoming, consumer-friendly experience
that  attempts  to  redefine  the  chiropractic  doctor/patient  relationship.  Our  clinics  are  open  longer  hours  than  many  of  our  competitors,
including weekend days, and our patients do not need appointments. We accept cash or major credit cards in return for our services. We do
not accept insurance and do not provide Medicare covered services. We believe that our approach, especially our commitment to affordable
pricing and our ready service delivery model, will attract existing consumers of chiropractic services and will also appeal to the growing
market  of  consumers  who  seek  alternative  or  non-invasive  wellness  care,  but  have  not  yet  tried  chiropractic. According  to  our  patient
survey conducted in early 2019 by WestGroup Research, 26% of our new patients had never tried chiropractic care before they came to The
Joint. This represents an increase from 22% of patients new to chiropractic in the same survey conducted in 2017, 16% in 2015 and 13% in
2013, demonstrating our continued impact on the chiropractic market and offering validation to our thesis that we are actually expanding
the overall market for chiropractic.

Our patients arrive at our clinics without appointments at times convenient to their schedules. Once a patient has joined our system and
is returning for treatment, they simply swipe their membership card at a card reader at the reception desk to announce their arrival. The
patient is then escorted to our open adjustment area, where they are required to remove only their outerwear to receive their adjustment.
Each patient’s records are digitally updated for retrieval in our proprietary data storage system by our chiropractors in compliance with all
applicable  medical  records  security  and  privacy  regulations.  The  adjustment  process,  administered  by  a  licensed  chiropractor,  takes
approximately 15 –20 minutes on average for a new patient and 5 – 7 minutes on average for a returning patient. 

Our  consumer-focused  service  model  targets  the  non-acute  treatment  market,  which  is  part  of  the  $15  billion  chiropractic  services
market, according to IBIS market research report in February 2019. As our model does not focus on the treatment of severe or acute injury,
we do not provide expensive and invasive diagnostic tools such as MRIs and X-rays. Instead we refer those with severe or acute symptoms
to alternate healthcare providers, including traditional chiropractors. 

Our Industry

Chiropractic care is widely accepted among individuals with a variety of medical conditions, particularly back pain. It is estimated that
chiropractors treat more than 35 million Americans (adults and children) annually. A 2018 Gallup report commissioned by Palmer College
of Chiropractic shows that among all U.S. adults, including those who did not have neck or back pain, 16% went to a chiropractor in the
last 12 months. These numbers represent a marked increase over the 2012 National Health Interview Survey that measured chiropractic use
at  8%  of  the  population. According  to  the American  Chiropractic Association,  80%  of Americans  experience  back  pain  at  least  once  in
their  lifetime. According  to  the  same  2018  Gallup  report  commissioned  by  the  Palmer  College  of  Chiropractic,  eight  in  10  adults  in  the
United States (80%) prefer to see a health care professional who is an expert in spine-related conditions for neck or back pain care instead

 
 
  
 
 
 
 
 
 
of a general medicine professional who treats a variety of conditions (15%).

2

 
 
 
Chiropractic  care  is  increasingly  recognized  as  an  effective  treatment  for  pain  and  potentially  for  a  variety  of  other  conditions.  The
American  College  of  Physicians  (ACP)  now  recommends  non-drug  therapy  such  as  spinal  manipulation  as  a  first  line  of  treatment  for
patients with chronic low-back pain. The ACP states that treatments such as spinal manipulation are shown to improve symptoms with little
risk of harm. The National Center for Complementary & Alternative Medicine of the National Institutes of Health has stated that spinal
manipulation  appears  to  benefit  some  people  with  low-back  pain  and  also  may  be  helpful  for  headaches,  neck  pain,  upper-  and  lower-
extremity  joint  conditions  and  whiplash-associated  disorders.  The  Mayo  Clinic  has  recognized  chiropractic  as  safe  when  performed  by
trained  and  licensed  chiropractors,  and  the  Cleveland  Clinic  has  stated  that  chiropractors  are  established  members  of  the  mainstream
medical team.

The chiropractic industry in the United States is large and highly fragmented. The Bureau of Labor Statistics estimates that $90 billion
is spent on back pain each year in the U.S. According to a report issued by IBIS World Chiropractors Market Research in February 2019,
expenditures  for  chiropractic  services  in  the  U.S.  are  $15.0  billion  annually.  The  United  States  Bureau  of  Labor  Statistics  expects
employment  in  chiropractic  to  grow  faster  than  the  average  for  all  occupations.  Some  of  the  factors  that  the  Bureau  of  Labor  Statistics
identified as driving this growth are healthcare cost pressures, an aging population requiring more health care and technological advances,
all  of  which  are  expected  to  increasingly  shift  services  from  inpatient  facilities  and  hospitals  to  outpatient  settings.  We  believe  that  the
demand for our chiropractic services will continue to grow as a result of several additional drivers, such as the growing recognition of the
benefits  of  regular  maintenance  therapy  coupled  with  an  increasing  awareness  of  the  convenience  of  our  service  and  of  our  pricing  at  a
significant  discount  to  the  cost  of  traditional  chiropractic  adjustments  and,  in  most  cases,  at  or  below  the  level  of  insurance  co-payment
amounts.

Today,  most  chiropractic  services  are  provided  by  sole  practitioners,  generally  in  medical  office  settings.  The  chiropractic  industry
differs from the broader healthcare services industry in that it is more heavily consumer-driven, market-responsive and price sensitive, in
large  measure  a  result  of  many  treatment  options  falling  outside  the  bounds  of  traditional  insurance  reimbursable  services  and  fee
schedules. According to a First Research report from November 2018, the top 50 companies delivering chiropractic services in the United
States  generated  less  than  10%  of  all  industry  revenue.  We  believe  these  characteristics  are  evidence  of  an  underserved  market  with
potential consumer demand that is favorable for an efficient, low-cost, consumer-oriented provider.

Most  chiropractic  practices  are  set  up  to  accept  and  to  process  insurance-based  reimbursement.  While  chiropractors  typically  accept
cash payment in addition to insurance, Medicare and Medicaid, they continue to incur overhead expenses associated with maintaining the
capability to process third-party reimbursement. We believe that most chiropractors who use this third-party reimbursement model would
find it economically difficult to discount the prices they charge for their services to levels comparable with our pricing.

Accordingly, we believe these and certain other trends favor our business model. Among these are:

•

People, most notably Millennials – the largest portion of our patient base – have increasingly active lifestyles and are living longer,
requiring more medical, maintenance and preventative support;
People are increasingly open to alternative, non-pharmacological types of care;

•
• Utilization of more conveniently situated, local-sited urgent-care or “mini-care” alternatives to primary care is increasing; and
•

Popularity of health clubs, massage and other non-drug, non-invasive wellness maintenance providers is growing.

Our Competitive Strengths

We believe the following competitive strengths have contributed to our initial success and will position us for future growth:

Retail, consumer-driven approach .  To support our consumer-focused model, we use strong, recognizable retail approaches to stimulate
brand-awareness and attract patients to our clinics. We intend to continue to drive awareness of our brand by locating clinics mainly at retail
centers and convenience points, displaying prominent signage and employing consistent, proven and targeted marketing tools. We offer our
patients  the  flexibility  to  visit  our  clinics  without  an  appointment  and  receive  prompt  attention. Additionally,  most  of  our  clinics  offer
extended hours of operation, including weekends, which is not typical among our competitors.

We attracted an average of 1,041 new patients per clinic (for all clinics open for the full twelve months of 2018) during the year ended
December 31, 2018, as compared to the 2018 chiropractic industry average of 359 new patients per year for traditional insurance-based non-
multidisciplinary or integrated practices, according to a 2018 Chiropractic Economics survey.

3

 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
Quality, Empathetic Service.  Across our system we have a community of approximately 1,200 fully licensed chiropractic doctors, who
performed over six million adjustments last year alone. Our doctors provide personal and intuitive patient care focused on pain relief and
ongoing  wellness  to  promote  healthy,  active  lifestyles.  We  provide  our  doctors  one-on-one  training,  as  well  as  ongoing  coaching  and
mentoring. Our doctors continually refine their skills, as our clinics see an average of 279 patient visits per week (for clinics open for the
full twelve months of 2018), as compared to the 2018 chiropractic industry average of 138 patients per week for non-multidisciplinary or
integrated practices, according to a 2018 Chiropractic Economics survey. Our service offerings encourage consumer trial, repeat visits and
sustainable patient relationships.

By limiting the administrative burdens of insurance processing, our model helps chiropractors focus on patient service. We believe the
time  our  chiropractors  save  by  not  having  to  perform  administrative  duties  related  to  insurance  reimbursement  allows  more  time  to  see
more patients, establish and reinforce chiropractor/patient relationships, and educate patients on the benefits of chiropractic maintenance
therapy.

Our  approach  has  made  us  an  attractive  alternative  for  chiropractic  doctors  who  want  to  spend  more  time  treating  patients  than  they
typically do in traditional practices, which are burdened with greater overhead, personnel and administrative expense. We believe that our
model helps us to recruit chiropractors who want to focus their practice principally on patient care.

Accessibility.  We believe that our strongest competitive advantages are our convenience and affordability. By focusing on non-acute
care  in  an  open-bay  environment  and  by  not  participating  in  insurance  or  Medicare  reimbursement,  we  are  able  to  offer  a  much  less
expensive alternative to traditional chiropractic services. We can do this because our clinics do not have the expenses of performing certain
diagnostic procedures and processing reimbursement claims. Our model allows us to pass these savings on to our patients. According to
Chiropractic Economics in 2018, the average fee for a chiropractic treatment involving spinal manipulation in a cash-based practice in the
United States is approximately $77. By comparison, our average fee as of December 31, 2018 was approximately $27, approximately 65%
lower than the industry average price.

We believe our pricing and service offering structure helps us to generate higher usage. The following table sets forth our average price
per  adjustment  as  of  December  31,  2018  for  patients  who  pay  by  single  adjustment  plans,  multiple  adjustment  packages,  and  multiple
adjustment membership plans. Our price per adjustment as of December 31, 2018 averaged approximately $27 across all three groups.

The Joint Service Offering

Price per adjustment

  $

39 

$20 – $33   

Single Visit

Package(s)

  Membership(s)
$15 – $20 

Proven track record of opening clinics and growing revenue at the clinic level .  We have grown our clinic revenue base consistently.
From January 2012 through December 31, 2018, we have increased average monthly sales across our clinics from $0.4 million to $13.8
million. During this period, we increased the number of clinics in operation from 33 to 442.

We continue to be encouraged by the ability of individual clinics to generate growth. While there is significant variation in results in our
system,  and  the  results  of  our  top-performing  clinics  are  not  representative  of  our  system  overall,  we  believe  it  is  worth  noting  that  in
January 2012, the highest-performing clinic in our system was a franchise clinic which had monthly sales of approximately $45,000, and in
December 2018, the highest performing clinic in our system was a franchise clinic which had monthly sales of approximately $119,000.

Strong and proven management team.  Our strategic vision is directed by our president and chief executive officer, Peter D. Holt, who
has more than 30 years of experience in domestic and international franchising, franchise development and operations. Under his direction
we  have  confirmed  our  commitment  to  the  continued  strengthening  of  operations,  the  continued  cultivation  and  management  of  our
franchise  community,  as  well  as  a  strong  commitment  to  future  clinic  development  both  domestically  and  internationally.  Mr.  Holt  was
most  recently  president  and  chief  executive  officer  of  Tasti-D-Lite  &  Planet  Smoothie.  He  has  also  served  as  chief  operating  officer  of
24seven Vending (U.S), where he directed its franchise system in the U.S., and as executive vice president of development for Mail Boxes
Etc. and vice president of international for I Can’t Believe It’s Yogurt and Java Coast Fine Coffees. Mr. Holt directs a team of dedicated
leaders who are focused on executing our business plan and implementing our growth strategy.

Mr.  Holt  has  assembled  a  strong  management  team  including  Jake  Singleton  as  chief  financial  officer.  In  addition  to  valuable
institutional memory from his over three years serving as our corporate controller, Mr. Singleton has financial and accounting experience
from his time with the public accounting firm Ernst & Young LLP.

4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
In  2016,  Eric  Simon  joined  as  vice  president  of  franchise  sales  and  development  with  over  20  years  of  experience  in  all  aspects  of
franchising, most recently as director of franchise development for AAMCO Transmissions. Mr. Simon spent five years as a franchisee and
area developer with Extreme Pita and previously spent 10 years with Mail Boxes Etc. in franchise sales roles.

In  2017,  Jorge  Armenteros  joined  as  vice  president  of  operations  bringing  with  him  more  than  30  years  of  franchise  operations
leadership  experience.  For  10  years  prior  to  joining  the  team,  Mr.  Armenteros  was  the  executive  senior  vice  president  of  franchise
operations and corporate development for Campero USA, a fast food restaurant chain. Prior to that, he was founder and chief executive
officer of Tri-Brands Management Group, which operated franchised Dunkin’ Donuts, Baskin Robbins and Togo restaurants, and was vice
president of operations at Dunkin’ Brands. His career also includes a period as a multi-unit franchisee of Dunkin’ Donuts.

Amy Karroum was promoted to vice president of human resources in 2017, having joined us in 2015. Prior to working at The Joint, Ms.
Karroum  was  director  of  human  resources  for  Thermo  Fluids,  an  oil  recycling  company,  and  before  that,  she  spent  five  years  in
homebuilding with both Taylor Morrison and Pulte Homes.

In 2018, Jason Greenwood joined our management team as vice president of marketing. Mr. Greenwood spent the last 10 years at Peter
Piper  Pizza  in  progressively  responsible  roles,  most  recently  as  chief  marketing  officer.  Prior  to  that,  he  was  a  multi-unit  franchisee  for
Robeks Juice.

Also in 2018, Manjula Sriram joined our management team as vice president of information technology. Prior to working at The Joint,
Ms. Sriram spent the last three years at Early Warning Services in progressively responsible roles, most recently as director of customer
implementation and support. Prior to that, she performed various senior technical and project management roles at Vail Systems, Inc, US
Foods, Walgreens and United Airlines.

 We believe that our management team’s experience and demonstrated success in building and operating a robust franchise system will

be a key driver of our growth and will position us well for achieving our long-term strategy. 

Our Growth Strategy

Our goal is not only to capture a significant share of the existing market but also to expand the market for chiropractic care. We are
accomplishing  this  through  the  rapid  geographic  expansion  of  our  affordable  franchising  program  and  the  opportunistic  addition  of
company-owned or managed clinics. Accordingly, our long-term growth tactics include:

  • the continued growth of system sales and royalty income; 
  • accelerating the opening of clinics already in development;
  • the sale of additional franchises;
  • the sale of additional regional developer protected territories; 
  • increasing the capability and capacity of our existing regional developer network;
  • improving operational margins and leveraging infrastructure;
  • the opportunistic acquisition of existing franchises – referred to as “buybacks”; and
  • the development of company-owned clinics – referred to as “greenfields” – in clustered geographies.

 Our analysis of data from over 557,000 patient records from 427 clinics across 31 states suggests that the United States market alone

can support at least 1,700 of our clinics.

5

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Continued growth of system sales.

System  wide  comparable  same-store  sales  growth,  or  “Comp  Sales,”  for  2018  was  25.2%,  reflecting  the  growing  acceptance  of  The
Joint business model. Comp Sales refers to the amount of sales a clinic generates in the most recent accounting period, compared to the
amount of sales it generated in a similar period in the past. Comp Sales include the sales from both company-owned or managed clinics and
franchised clinics that in each case have been open at least 13 full months and exclude any clinics that have closed. We believe that the
experience  we  have  gained  in  developing  and  refining  management  systems,  operating  standards,  training  materials  and  marketing  and
customer  acquisition  activities  has  contributed  to  our  system’s  revenue  growth.  In  addition,  we  believe  that  increasing  awareness  of  our
brand has contributed to revenue growth, particularly in markets where the number and density of our clinics has made cooperative and
mass media advertising attractive. We believe that our ability to leverage aggregated and general media digital advertising and search tools
will continue to grow as the number and density of our clinics increases. 

Selling additional franchises.

We  will  continue  to  sell  franchises.  We  believe  that  to  secure  leadership  in  our  industry  and  to  maximize  our  opportunities  in  our
markets,  it  is  important  to  gain  brand  equity  and  consumer  awareness  as  rapidly  as  possible,  consistent  with  a  disciplined  approach  to
opening clinics. We believe that continued sales of franchises in selected markets is the most effective way to drive brand awareness in the
short term. As discussed below, consistent with our longer-term strategy, we have resumed the opening or acquiring of company-owned or
managed  clinics,  and  we  believe  that  a  growth  strategy  that  includes  both  franchised  and  company-owned  or  managed  clinics  has
advantages over either approach by itself.

Selling additional Regional Developer rights.

We believe that we can achieve scale faster by using a regional developer model, which is employed by many successful franchisors.
We sell a regional developer the rights to open a minimum number of clinics in a defined territory. They in turn help us to identify and
qualify potential new franchisees in that territory and assist us in providing field training, clinic openings and ongoing support. In return, we
share part of the initial franchise fee and pay the regional developer 3% of the 7% ongoing royalties we collect from the franchisees in their
protected  territory.  In  2017,  we  sold  the  rights  to  an  additional  10  regional  developer  territories  for  a  combined  minimum  development
commitment  of  270  clinics  over  the  lifetime  of  their  regional  developer  agreements.  In  2018,  we  sold  the  rights  to  an  additional  four
regional  developer  territories  for  a  combined  minimum  development  commitment  of  111  clinics  over  the  lifetime  of  their  regional
developer agreements. In 2018, regional developers were responsible for 89% of the 99 franchise license sales for the year. This growth
reflects the power of the regional developer program to accelerate the number of clinics opening across the country.

6

 
 
 
 
 
  
 
 
 
 
 
 
Opening clinics in development.

In addition to our 442 operating clinics, as of December 31, 2018, we have granted franchises, either directly or through our regional
developers, for an additional 136 clinics that we believe will be developed in the future and executed 19 letters-of-intent for future clinic
licenses. We will continue to support our franchisees and regional developers to open these clinics and to achieve sustainable performance
as rapidly as possible.

During the year ended December 31, 2018, we terminated four franchise licenses for undeveloped clinics that were in default.

Continue to improve margins and leverage infrastructure.

We believe our corporate infrastructure can support a clinic base greater than our existing footprint. As we continue to grow, we expect
to drive greater efficiencies across our operations, development and marketing programs and further leverage our technology and existing
support infrastructure. We believe we will be able to control corporate costs over time to enhance margins as general and administrative
expenses grow at a slower rate than our clinic base and sales. At the clinic level, we expect to drive margins and labor efficiencies through
continued  sales  growth  and  consistently  applied  operating  standards  as  our  clinic  base  matures  and  the  average  number  of  patient  visits
increases.  In  addition,  we  will  consider  introducing  selected  and  complementary  branded  products  such  as  nutraceuticals  or  dietary
supplements and related additional services.

Acquiring existing franchises.

We believe that we can accelerate the development of, and revenue generation from, company-owned or managed clinics through the
further  selective  acquisition  of  existing  franchised  clinics.  We  will  pursue  the  acquisition  of  existing  franchised  clinics  that  meet  our
criteria for demographics, site attractiveness, proximity to other clinics and additional suitability factors. Following the completion of the
IPO  through  December  31,  2018,  we  acquired  35  existing  franchises,  subsequently  closed  three,  and  continue  to  operate  32  of  them  as
company-owned or managed clinics.

Development of company-owned or managed clinics.

We acquired our first company-owned or managed clinic on December 31, 2014. In the first full calendar quarter after that acquisition,
total  revenue  from  company-owned  or  managed  clinics  was  $0.4  million,  growing  to  approximately  $4.3  million  in  the  quarter  ended
December 31, 2018. Total revenue from our 48 company-owned or managed clinics was approximately $14.7 million for the year ended
December  31,  2018  as  compared  to  $11.1  million  from  47  company-owned  or  managed  clinics  for  the  year  ended  December  31,  2017.
Through December 31, 2018, revenue from company-owned or managed clinics consisted of revenue earned from 32 franchised clinics that
we acquired, as well as 16 clinics that we developed.

We resumed the development of company-owned or managed clinics in the first quarter of 2019. As of March 1, 2019, we opened two
greenfield  units,  executed  two  leases  for  future  greenfield  clinic  locations,  and  had  nine  additional  letters-of-intent  in  place  for  further
greenfield expansion. Consistent with our strategies discussed above, we intend to target geographic clusters where we are able to increase
efficiencies through a consolidated real estate penetration strategy, leverage cooperative advertisement and marketing, and attain general
corporate and administrative operating efficiencies. We also believe that the development timeline and point of break-even for company-
owned or managed clinics will be shortened as compared to our previous greenfield openings and that our revenue from company-owned or
managed clinics will ultimately exceed revenue that would be generated through royalty income from a franchise-only system.

Regulatory Environment

HIPAA

In an effort to further combat healthcare fraud and protect patient confidentiality, Congress included several anti-fraud measures in the
Health Insurance Portability and Accountability Act of 1996 (HIPAA). HIPAA created a source of funding for fraud control to coordinate
federal,  state  and  local  healthcare  law  enforcement  programs,  conduct  investigations,  provide  guidance  to  the  healthcare  industry
concerning  fraudulent  healthcare  practices,  and  establish  a  national  data  bank  to  receive  and  report  final  adverse  actions.  HIPAA  also
criminalized  certain  forms  of  healthcare  fraud  against  all  public  and  private  payors.  Additionally,  HIPAA  mandates  the  adoption  of
standards regarding the exchange of healthcare information in an effort to ensure the privacy and security of electronic patient information.
Sanctions for failing to comply with HIPAA include criminal penalties and civil sanctions. In February 2009, the American Recovery and
Reinvestment Act  of  2009  (ARRA)  was  enacted.  Title  XIII  of ARRA,  the  Health  Information  Technology  for  Economic  and  Clinical
Health Act (HITECH), includes substantial Medicare and Medicaid incentives for providers to adopt electronic health records (“EHR”) and
grants  for  the  development  of  health  information  exchange  (“HIE”)  systems.  Recognizing  that  HIE  and  EHR  systems  will  not  be
implemented unless the public can be assured that the privacy and security of patient information in such systems is protected, HITECH
also significantly expands the scope of the privacy and security requirements under HIPAA. Most notable are the new mandatory breach
notification  requirements  and  a  heightened  enforcement  scheme  that  includes  increased  penalties,  and  which  now  apply  to  business
associates as well as to covered entities. In addition to HIPAA, a number of states have adopted laws and/or regulations applicable in the
use and disclosure of individually identifiable health information that can be more stringent than comparable provisions under HIPAA and
HITECH.

7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We  believe  that  our  operations  substantially  comply  with  applicable  standards  for  privacy  and  security  of  protected  healthcare
information. We cannot predict what negative effect, if any, HIPAA/HITECH or any applicable state law or regulation will have on our
business.

State regulations on corporate practice of chiropractic.

In  states  that  regulate  the  “corporate  practice  of  chiropractic,”  chiropractic  services  are  provided  solely  by  legal  entities  organized
under  state  laws  as  professional  corporations,  or  PCs  or  their  equivalents.  Each  of  the  PCs  is  wholly  owned  by  one  or  more  licensed
chiropractors and employs or contracts with chiropractors in one or more offices. We do not own any capital stock of (or have any other
ownership interest in) any such PC. We and our franchisees that are not owned by chiropractors enter into management services agreements
with PCs to provide the PCs on an exclusive basis with all non-clinical administrative services needed by the chiropractic practice.

In February 2019, a bill was introduced in the Arkansas state legislature prohibiting the ownership and management of a chiropractic
corporation by a non-chiropractor. While it is questionable whether the proposed prohibition would be applicable to our business model in
Arkansas,  the  bill  could  be  interpreted  to  challenge  that  model  if  passed  in  its  current  form.  In  November  2018,  the  Oregon  Board  of
Chiropractic  Examiners  adopted  changes  to  its  rules  to  prohibit  a  chiropractor  from  owning  or  operating  a  chiropractic  practice  as  a
surrogate  for  a  non-chiropractor. As  in  the  case  of  the  proposed Arkansas  bill,  the  rules  changes  could  be  interpreted  to  challenge  our
business  model  in  Oregon,  although  it  is  similarly  questionable  whether  the  prohibition  would  be  applicable.  Previously  in  2018,  the
Oregon Board exchanged correspondence with us requesting clarification of our business model and separately with one of our franchisees
alleging a violation of the rules against the corporate practice of chiropractic. We provided the requested clarification in March 2018, and
the Oregon Board has not taken any additional action to date. After a further exchange of correspondence with the franchisee, the Oregon
Board notified the franchisee in August 2018 that the case was closed.

In November 2015, the California Board of Chiropractic Examiners commenced an administrative proceeding to which we were not a
party, in which it claimed that the doctor who owns the PC that we manage in southern California violated California’s prohibition on the
corporate practice of chiropractic, among other claims, because our management of the clinics operated by his PC involved the exercise of
control over certain clinical aspects of his practice. The California Board of Chiropractic Examiners subsequently dismissed those claims in
congruence  with  findings  of  the  overseeing  administrative  judge.  In  June  2015,  the  New  York Attorney  General  announced  that  it  had
entered into an Assurance of Discontinuance with a provider of business services to independently owned dental practices in New York,
pursuant to which the provider paid a substantial fine and agreed to change its business and branding practices.

While the effect of the Arkansas bill if passed, the Oregon rules changes, the proceeding before the California Board of Chiropractic
Examiners and the New York Assurance of Discontinuance may be that our business practices in those states are under stricter scrutiny
than elsewhere, we believe we are in substantial compliance with all applicable laws relating to the corporate practice of chiropractic.

Please see the risk factor in Item 1A beginning with the phrase “Our management services agreements” for a more detailed discussion

of state regulations on the “corporate practice of chiropractic” as they relate to our business model.

Regulation relating to franchising

We  are  subject  to  the  rules  and  regulations  of  the  Federal  Trade  Commission  and  various  state  laws  regulating  the  offer  and  sale  of
franchises.  The  Federal  Trade  Commission  and  various  state  laws  require  that  we  furnish  a  Franchise  Disclosure  Document  or  FDD
containing certain information to prospective franchisees, and a number of states require registration of the FDD at least annually with state
authorities. Included in the information required to be disclosed in our FDD is our business experience, material litigation, all fees due to us
from  franchisees,  a  franchisee’s  estimated  initial  investment,  restrictions  on  sources  of  products  and  services  we  impose  on  franchisees,
development and operating obligations of franchisees, whether we provide financing to franchisees, our training and support obligations and
other terms and conditions of our franchise agreement. We are operating under exemptions from registration in several states based on our
qualifications  for  exemption  as  set  forth  in  those  states’  laws.  Substantive  state  laws  regulating  the  franchisor-franchisee  relationship
presently exist in many states. We believe that our FDD and franchising procedures comply in all material respects with both the Federal
Trade Commission guidelines and all applicable state laws regulating franchising in those states in which we have offered franchises. As of
December 31, 2018, we were registered to sell franchises in every state (where registrations are required); and could sell franchises in all 50
states.

8

 
 
  
 
 
 
 
 
  
 
 
 
 
Other federal, state and local regulation

We are subject to varied federal regulations affecting the operation of our business. We are subject to the U.S. Fair Labor Standards
Act, the U.S. Immigration Reform and Control Act of 1986, the Occupational Safety and Health Act and various other federal and state
laws governing such matters as minimum wage requirements, overtime, fringe benefits, workplace safety and other working conditions and
citizenship requirements. A significant number of our clinic service personnel are paid at rates related to the applicable minimum wage and
increases in the minimum wage could increase our labor costs. We are continuing to assess the impact of recently-adopted federal health
care  legislation  on  our  health  care  benefit  costs.  Many  of  our  smaller  franchisees  will  qualify  for  exemption  from  the  mandatory
requirement to provide health insurance benefits because of their small number of employees. The imposition of any requirement that we or
our franchisees provide health insurance benefits to our or their employees that are more extensive than the health insurance benefits that
we  currently  provide  to  our  employees  or  that  franchisees  may  or  may  not  provide,  or  the  imposition  of  additional  employer  paid
employment taxes on income earned by our employees, could have an adverse effect on our results of operations and financial position.
Our distributors and suppliers also may be affected by higher minimum wage and benefit standards, which could result in higher costs for
goods and services supplied to us.

In an August 2015 decision, the National Labor Relations Board (or “NLRB”) adopted a more expansive definition of “joint employer”
in  the  case  of  Browning-Ferris  Industries,  making  it  easier  for  employees  of  franchisees  to  organize  and  bargain  collectively.  The
Browning-Ferris decision, as well as a July 2014 NLRB action holding that McDonald’s Corporation could be held jointly liable for labor
and  wage  violations  by  its  franchisees,  also  made  it  easier  for  a  franchisor  to  be  held  responsible  as  an  employer  for  a  franchisee’s
misconduct. In December 2017, the NLRB reversed itself and expressly reinstated a narrower definition of “joint employer,” an action we
believed would be more favorable to us by making it less likely that we would be held accountable for the actions of our franchisees. In
February 2018, the NLRB’s action in reverting to the narrower (and thus more favorable to us) definition of “joint employer” was vacated,
due  to  a  conflict  of  interest  on  the  part  of  one  of  the  NLRB’s  commissioners.  While  this  action  was  taken  more  on  procedural  than  on
policy grounds, it effectively revived the NLRB’s expansive definition of “joint employer” adopted in its 2015 Browning-Ferris ruling. In
September  2018,  the  NLRB  issued  and  solicited  comments  on  a  proposed  rule  to  reinstate  the  narrower  (and  more  favorable  to  us)  pre-
Browning Ferris definition of “joint employer.” However, in January 2019, the U.S. Court of Appeals for the D.C. Circuit partially upheld
the 2015 Browning-Ferris expansive definition, thereby bringing into question whether the NLRB’s proposed rules would survive in their
current form or could withstand judicial scrutiny if not revised to take into account the D.C. Circuit’s holding. Earlier, in a July 2018 ruling
which has been appealed to the NLRB, an administrative law judge rejected a proposed settlement in the 2014 McDonald’s Corporation
action, which settlement would have allowed McDonald’s to avoid a ruling that it is a “joint employer” of a franchisee’s employees.

We are required to comply with the accessibility standards mandated by the U.S. Americans with Disabilities Act of 1990 and related
federal and state statutes, which generally prohibit discrimination in accommodation or employment based on disability. We may, in the
future, have to modify our clinics to provide service to or make reasonable accommodations for disabled persons. While these expenses
could be material, our current expectation is that any such actions will not require us to expend substantial funds.

We  are  subject  to  extensive  and  varied  state  and  local  government  regulation  affecting  the  operation  of  our  business,  as  are  our
franchisees, including regulations relating to public and occupational health and safety, sanitation, fire prevention and franchise operation.
Each franchised clinic is subject to licensing and regulation by a number of governmental authorities, which include zoning, health, safety,
sanitation, environmental, building and fire agencies in the jurisdiction in which the clinic is located. We require our franchisees to operate
in accordance with standards and procedures designed to comply with applicable codes and regulations. However, our or our franchisees’
inability to obtain or retain health or other licenses would adversely affect operations at the impacted clinic or clinics. Although we have
not experienced and do not anticipate any significant difficulties, delays or failures in obtaining required licenses, permits or approvals, any
such problem could delay or prevent the opening of, or adversely impact the viability of, a particular clinic. In addition, in order to develop
and construct our clinics, we need to comply with applicable zoning and land use regulations. Federal and state regulations have not had a
material effect on our operations to date, but more stringent and varied requirements of local governmental bodies with respect to zoning
and land use could delay or even prevent construction and increase development costs of new clinics. 

Competition

The chiropractic industry is highly fragmented. According to First Research’s 2018 report, the top 50 providers of chiropractic services
in the United States generate less than 10% of industry revenue. Our competitors include approximately 39,000 independent chiropractic
offices currently open throughout the United States, according to a 2017 Kentley Insights market research report, as well as certain multi-
unit operators. We may also face competition from traditional medical practices, outpatient clinics, physical therapists, med-spas, massage
therapists and sellers of devices intended for home use to address back and joint discomfort. Our three largest multi-unit competitors are
HealthSource Chiropractic, AlignLife Chiropractic & Natural Health Centers and ChiroOne Wellness Centers, all of which are insurance-
based models.

We  have  identified  four  competitors  who  are  attempting  to  duplicate  our  cash-only,  low  cost,  appointment-free  model.  Based  on
publicly  available  information,  these  competitors  each  operate  fewer  than  ten  clinics  as  franchises.  We  anticipate  that  other  direct
competitors will join our industry as our visibility, reputation and perceived advantages become more widely known. We believe our first
mover  advantage,  proprietary  operations  systems,  and  strong  unit  level  economics  will  continue  to  accelerate  our  growth  even  with  the
spawning of additional competition.

9

 
 
 
 
 
 
 
 
 
 
 
 
Employees

As of March 1, 2019, we had 138 employees on a full-time basis. None of our employees are members of unions or participate in other

collective bargaining arrangements.

Facilities

We lease the property for our corporate headquarters and all of the properties on which we own or manage clinics. As of March 1, 2019,
we leased 52 facilities in which we operate or intend to operate clinics. We are obligated under two additional leases for facilities in which
we have ceased clinic operations.

Our corporate headquarters are located at 16767 North Perimeter Drive, Suite 240, Scottsdale, Arizona 85260. The term of our lease for
this location expires on July 31, 2019. The primary functions performed at our corporate headquarters are financial, accounting, treasury,
marketing, operations, human resources, information systems support and legal.

We are also obligated under non-cancellable leases for the clinics which we own or manage. Our clinics are on average 1,200 square
feet. Our clinic leases generally have an initial term of five years, include one to two options to renew for terms of five years, and require us
to pay a proportionate share of real estate taxes, insurance, common area maintenance charges and other operating costs.

As of March 1, 2019, our franchisees operated 405 clinics in 32 states. All of our franchise locations are leased. 

Intellectual Property

Trademarks, trade names and service marks

“The Joint Chiropractic” is our trademark, registered in December 2016, under registration number 5095943. We have also registered
“Back-Tober”  in  September  2018,  under  registration  number  5571732,  "Relief  Recovery  Wellness"  in  February  2018,  under  registration
number 5398367, “Pain Relief Is At Hand” in February 2018, under registration number 5395995, “What Life Does To Your Body, We
Undo” in February 2018, under registration number 5396012, “Be Chiro-Practical” in October 2017, under registration number 5313693,
“Relief.  On  so  many  levels”  in  December  2015,  under  registration  number  4871809,  and  “The  Joint”  in April  2015,  under  registration
number 4723892.

Additional  trademarks  previously  registered  include  “The  Joint…  the  Chiropractic  Place”  registered  in  February  2011,  under
registration number 3922558. We also registered the words, letters, and stylized form of service mark, “The Joint… the Chiropractic Place”
in April 2013 under registration number 4323810.

In Canada, we have applied for the following trademarks: “The Joint” in February 2017 under application number 1825026, “The Joint
Chiropractic” in February 2017 under application 1825027, the words, letters, and stylized form of trademark “The Joint Chiropractic,” and
“The Joint Chiropractic” in February 2017 under application 1825028. 

10

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 1A.              RISK FACTORS

Risks Related to Our Business

New clinics, once opened, may not be profitable, and the increases in average clinic sales and comparable clinic sales that we have
experienced in the past may not be indicative of future results.

Our clinics continue to demonstrate increases in comparable clinic sales even as they mature. Our annual Comp Sales for the full year
2018, for clinics that have been open for greater than 48 months, was 17%. However, we cannot assure you that this will continue for our
existing clinics or that clinics we open in the future will see similar results. In new markets, the length of time before average sales for new
clinics stabilize is less predictable and can be longer than we expect because of our limited knowledge of these markets and consumers’
limited  awareness  of  our  brand.  New  clinics  may  not  be  profitable  and  their  sales  performance  may  not  follow  historical  patterns.  In
addition, our average clinic sales and comparable clinic sales for existing clinics may not increase at the rates achieved over the past several
years. Our ability to operate new clinics, especially company-owned or managed clinics, profitably and increase average clinic sales and
comparable clinic sales will depend on many factors, some of which are beyond our control, including:

•

•

•

•

•

•

•

consumer awareness and understanding of our brand;

general economic conditions, which can affect clinic traffic, local rent and labor costs and prices we pay for the supplies we use;

changes in consumer preferences and discretionary spending;

competition, either from our competitors in the chiropractic industry or our own clinics;

the identification and availability of attractive sites for new facilities and the anticipated commercial, residential and infrastructure
development near our new facilities;

changes in government regulation; and

other unanticipated increases in costs, any of which could give rise to delays or cost overruns.

If  our  new  clinics  do  not  perform  as  planned,  our  business  and  future  prospects  could  be  harmed.  In  addition,  if  we  are  unable  to

achieve our expected average clinics sales, our business, financial condition and results of operations could be adversely affected.

Our failure to manage our growth effectively could harm our business and operating results.

Our  growth  plan  includes  a  significant  number  of  new  clinics,  focused  currently  on  franchised  clinics,  and  the  measured  and
opportunistic addition of company-owned or managed clinics. Our existing clinic management systems, administrative staff, financial and
management controls and information systems may be inadequate to support our planned expansion. Those demands on our infrastructure
and  resources  may  also  adversely  affect  our  ability  to  manage  our  existing  clinics.  Managing  our  growth  effectively  will  require  us  to
continue to enhance these systems, procedures and controls and to hire, train and retain managers and team members. We may not respond
quickly enough to the changing demands that our expansion will impose on our management, clinic teams and existing infrastructure which
could  harm  our  business,  financial  condition  and  results  of  operations.  We  are  currently  in  the  process  of  replacing  and  upgrading  our
management  information  systems,  and  we  cannot  provide  assurances  that  we  will  accomplish  this  without  delays,  difficulties  or  service
interruptions.

Our long-term strategy involves opening new, company-owned or managed clinics, and is subject to many unpredictable factors.

One component of our long-term growth strategy is to open new company-owned or managed clinics and to operate those clinics on a
profitable basis. As of December 31, 2018, we owned or managed 48 company-owned or managed clinics. We suspended the development
of new company-owned or managed clinics from July 2016 in order to stabilize our corporate clinic portfolio, and now that we believe we
have accomplished that goal, we have resumed development of such clinics in 2018 and 2019. We may not be able to open new company-
owned or managed clinics as quickly as planned. In the past, we have experienced delays in opening some franchised and company-owned
or managed clinics, for various reasons, including construction permitting, landlord responsiveness, and municipal approvals. Such delays
could affect future clinic openings. Delays or failures in opening new clinics could materially and adversely affect our growth strategy and
our  business,  financial  condition  and  results  of  operations. As  we  operate  more  clinics,  our  rate  of  expansion  relative  to  the  size  of  our
clinic base will eventually decline.

11

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
   
 
 
 
 
 
 
 
In  addition,  we  face  challenges  locating  and  securing  suitable  new  clinic  sites  in  our  target  markets.  Competition  for  those  sites  is
intense, and other retail concepts that compete for those sites may have unit economic models that permit them to bid more aggressively for
those sites than we can. There is no guarantee that a sufficient number of suitable sites will be available in desirable areas or on terms that
are acceptable to us in order to achieve our growth plan. Our ability to open new clinics also depends on other factors, including:

•

•

•

•

negotiating leases with acceptable terms;

identifying, hiring and training qualified employees in each local market;

identifying and entering into management agreements with suitable PCs in certain target markets;

timely delivery of leased premises to us from our landlords and punctual commencement and completion of construction;

• managing construction and development costs of new clinics, particularly in competitive markets;

•

•

•

•

•

obtaining construction materials and labor at acceptable costs, particularly in urban markets;

unforeseen engineering or environmental problems with leased premises;

generating sufficient funds from operations or obtaining acceptable financing to support our future development;

securing required governmental approvals, permits and licenses (including construction permits and operating licenses) in a timely
manner and responding effectively to any changes in local, state or federal laws and regulations that adversely affect our costs or
ability to open new clinics; and

the impact of inclement weather, natural disasters and other calamities.

Our expansion into new markets may be more costly and difficult than we currently anticipate which would result in slower growth
than we expect.

Clinics we open in new markets may take longer to reach expected sales and profit levels on a consistent basis and may have higher
construction, occupancy, marketing or operating costs than clinics we open in existing markets, thereby affecting our overall profitability.
New  markets  may  have  competitive  conditions,  consumer  tastes  and  discretionary  spending  patterns  that  are  more  difficult  to  predict  or
satisfy  than  our  existing  markets.  We  may  need  to  make  greater  investments  than  we  originally  planned  in  advertising  and  promotional
activity  in  new  markets  to  build  brand  awareness.  We  may  find  it  more  difficult  in  new  markets  to  hire,  motivate  and  keep  qualified
employees who share our vision and culture. We may also incur higher costs from entering new markets, particularly with company-owned
clinics if, for example, we hire and assign regional managers to manage comparatively fewer clinics than in more developed markets. For
these reasons, both our new franchised clinics and our new company-owned or managed clinics may be less successful than our existing
franchised clinics or may achieve target rates of patient visits at a slower rate. If we do not successfully execute our plans to enter new
markets, our business, financial condition and results of operations could be materially adversely affected.

Opening new clinics in existing markets may negatively affect revenue at our existing clinics.

The target area of our clinics varies by location and depends on a number of factors, including population density, other available retail
services, area demographics and geography. As a result, the opening of a new clinic in or near markets in which we already have clinics
could adversely affect the revenues of those existing clinics. Existing clinics could also make it more difficult to build our patient base for a
new clinic in the same market. Our business strategy does not entail opening new clinics that we believe will materially affect revenue at
our existing clinics, but we may selectively open new clinics in and around areas of existing clinics that are operating at or near capacity to
effectively  serve  our  patients.  Revenue  “cannibalization”  between  our  clinics  may  become  significant  in  the  future  as  we  continue  to
expand  our  operations  and  could  affect  our  revenue  growth,  which  could,  in  turn,  adversely  affect  our  business,  financial  condition  and
results of operations.

Any acquisitions that we make could disrupt our business and harm our financial condition.

From time to time, we may evaluate potential strategic acquisitions of existing franchised clinics to facilitate our growth. We may not
be successful in identifying acquisition candidates. In addition, we may not be able to continue the operational success of any franchised
clinics  we  acquire  or  successfully  integrate  any  businesses  that  we  acquire.  We  may  have  potential  write-offs  of  acquired  assets  and  an
impairment of any goodwill recorded as a result of acquisitions. Furthermore, the integration of any acquisition may divert management’s
time and resources from our core business and disrupt our operations or may result in conflicts with our business. Any acquisition may not
be successful, may reduce our cash reserves and may negatively affect our earnings and financial performance. We cannot ensure that any
acquisitions we make will not have a material adverse effect on our business, financial condition and results of operations.

12

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
Damage to our reputation or our brand in existing or new markets could negatively impact our business, financial condition and
results of operations.

We believe we have built our reputation on high quality, empathetic patient care, and we must protect and grow the value of our brand
to  continue  to  be  successful  in  the  future.  Our  brand  may  be  diminished  if  we  do  not  continue  to  make  investments  in  areas  such  as
marketing  and  advertising,  as  well  as  the  day-to-day  investments  required  for  facility  operations,  equipment  upgrades  and  staff  training.
Any incident, real or perceived, regardless of merit or outcome, that erodes our brand, such as failure to comply with federal, state or local
regulations  including  allegations  or  perceptions  of  non-compliance  or  failure  to  comply  with  ethical  and  operating  standards,  could
significantly reduce the value of our brand, expose us to adverse publicity and damage our overall business and reputation. Further, our
brand value could suffer and our business could be adversely affected if patients perceive a reduction in the quality of service or staff.

We may be unable to maintain or improve our operating margins, which could adversely affect our financial condition and ability
to grow.

If we are unable to successfully manage our growth, we may not be able to capture the efficiencies and opportunities that we expect
from our expansion strategy. If we are not able to capture expected efficiencies of scale, maintain patient volumes, improve our systems
and  equipment,  continue  our  cost  discipline  and  retain  appropriate  chiropractors  and  overall  labor  levels,  our  operating  margins  may
stagnate or decline, which could have a material adverse effect on our business, financial condition and results of operations and adversely
affect the price of our common stock. 

We have experienced net losses and may not achieve or sustain profitability in the future.

We  have  experienced  periods  of  net  losses,  including  consolidated  net  losses  of  approximately  $3.4  and  $15.8  million  for  the  years
ended  December  31,  2017  and  2016,  respectively,  as  adjusted  for  ASC  606  revenue  recognition.  While  we  have  recently  achieved
profitability, our revenue may not grow and we may not maintain profitability in the future. Our ability to maintain profitability will be
affected by the other risks and uncertainties described in this section and in Management’s Discussion and Analysis. If we are not able to
sustain or increase profitability, our business will be materially adversely affected and the price of our common stock may decline.

Our marketing programs may not be successful.

We incur costs and expend other resources in our marketing efforts to attract and retain patients. Our marketing activities are principally
focused  on  increasing  brand  awareness  and  driving  patient  volumes.  As  we  open  new  facilities,  we  undertake  aggressive  marketing
campaigns  to  increase  community  awareness  about  our  growing  presence.  We  plan  to  utilize  targeted  marketing  efforts  within  local
neighborhoods  through  channels  such  as  radio,  digital  media,  community  sponsorships  and  events,  and  a  robust  online/social  media
presence.  These  initiatives  may  not  be  successful,  resulting  in  expenses  incurred  without  the  benefit  of  higher  revenue.  Our  ability  to
market our services may be restricted or limited by federal or state law.

We  will  be  subject  to  all  of  the  risks  associated  with  leasing  space  subject  to  long-term  non-cancelable  leases  for  clinics  that  we
intend to operate.

We do not own and we do not intend to own any of the real property where our company-owned or managed clinics will operate. We
expect the spaces for the company-owned or managed clinics we intend to open in the future will be leased. We anticipate that our leases
generally will have an initial term of five or ten years and generally can be extended only in five-year increments (at increased rates). We
expect that all of our leases will require a fixed annual rent, although some may require the payment of additional rent if clinic sales exceed
a  negotiated  amount.  We  expect  that  our  leases  will  typically  be  net  leases,  which  require  us  to  pay  all  of  the  cost  of  insurance,  taxes,
maintenance and utilities, and that these leases will not be cancellable by us. If a future company-owned clinic is not profitable, resulting in
its closure, we may nonetheless be committed to perform our obligations under the applicable lease including, among other things, paying
the  base  rent  for  the  balance  of  the  lease  term.  In  addition,  we  may  fail  to  negotiate  renewals  as  each  of  our  leases  expires,  either  on
commercially acceptable terms or at all, which could cause us to pay increased occupancy costs or to close clinics in desirable locations.
These potential increases in occupancy costs and the cost of closing company-owned or managed clinics could materially adversely affect
our business, financial condition or results of operations. We have settled disputes over future rent with landlords at twelve of the fourteen
clinics that we either closed or never opened. We are currently negotiating with the remaining two landlords.

Our intended reliance on sources of revenue other than from franchise and regional developer licenses exposes us to risks including
the loss of revenue and reduction of working capital.

From  the  commencement  of  our  operations  until  we  began  to  acquire  or  open  company-owned  or  managed  clinics,  we  relied
exclusively  on  the  sale  of  franchises  and  regional  developer  licenses  as  sources  of  revenue  until  the  franchises  we  have  sold  begin  to
generate  royalty  revenues. As  our  portfolio  of  company-owned  or  managed  clinics  matures,  we  may  place  less  reliance  in  the  future  on
these  franchise  sources  of  revenue. As  we  develop  further  company-owned  or  managed  clinics,  we  will  be  required  to  use  our  working
capital to operate our business. If the opening of our company-owned or managed clinics is delayed or if the cost of developing company-
owned or managed clinics exceeds our expectations, we may experience insufficient working capital to fully implement our development
plans, and our business, financial condition and results of operations could be adversely affected. 

13

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
Our  potential  need  to  raise  additional  capital  to  accomplish  our  objectives  of  expanding  into  new  markets  and  selectively
developing company-owned or managed clinics exposes us to risks including limiting our ability to develop or acquire clinics and
limiting our financial flexibility.

We have resumed the selective development and acquisition of company-owned or managed clinics. If we do not have sufficient cash
resources, our ability to develop and acquire clinics could be limited unless we are able to obtain additional capital through future debt or
equity  financing.  Using  cash  to  finance  development  and  acquisition  of  clinics  could  limit  our  financial  flexibility  by  reducing  cash
available for operating purposes. Using debt financing could result in lenders imposing financial covenants that limit our operations and
financial  flexibility.  Using  equity  financing  may  result  in  dilution  of  ownership  interests  of  our  existing  stockholders.  We  may  also  use
common stock as consideration for the future acquisition of clinics. If our common stock does not maintain a sufficient market value or if
prospective  acquisition  candidates  are  unwilling  to  accept  our  common  stock  as  part  of  the  consideration  for  the  sale  of  their  clinics  or
businesses, we may be required to use more of our cash resources or greater debt financing to complete these acquisitions.

Changes  in  economic  conditions  and  adverse  weather  and  other  unforeseen  conditions  could  materially  affect  our  ability  to
maintain or increase sales at our clinics or open new clinics.

Our  services  emphasize  maintenance  therapy,  which  is  generally  not  a  medical  necessity,  and  should  be  viewed  as  a  discretionary
medical  expenditure.  The  United  States  in  general  or  the  specific  markets  in  which  we  operate  may  suffer  from  depressed  economic
activity, recessionary economic cycles, higher fuel or energy costs, low consumer confidence, high levels of unemployment, reduced home
values, increases in home foreclosures, investment losses, personal bankruptcies, reduced access to credit  or  other  economic  factors  that
may affect consumer discretionary spending. Traffic in our clinics could decline if consumers choose to reduce the amount they spend on
non-critical  medical  procedures.  Negative  economic  conditions  might  cause  consumers  to  make  long-term  changes  to  their  discretionary
spending  behavior,  including  reducing  medical  discretionary  spending  on  a  permanent  basis.  In  addition,  given  our  geographic
concentrations in the West, Southwest and mid-Atlantic regions of the United States, economic conditions in those particular areas of the
country could have a disproportionate impact on our overall results of operations, and regional occurrences such as local strikes, terrorist
attacks, increases in energy prices, adverse weather conditions, tornadoes, earthquakes, hurricanes, floods, droughts, fires or other natural
or  man-made  disasters  could  materially  adversely  affect  our  business,  financial  condition  and  results  of  operations.  Adverse  weather
conditions  may  also  impact  customer  traffic  at  our  clinics. All  of  our  clinics  depend  on  visibility  and  walk-in  traffic,  and  the  effects  of
adverse weather may decrease visits to malls in which our clinics are located and negatively impact our revenues. If clinic sales decrease,
our profitability could decline as we spread fixed costs across a lower level of sales. Reductions in staff levels, asset impairment charges
and  potential  clinic  closures  could  result  from  prolonged  negative  clinic  sales,  which  could  materially  adversely  affect  our  business,
financial condition and results of operations.

Our dependence on the success of our franchisees exposes us to risks including the loss of royalty revenue and harm to our brand.

A substantial portion of our revenues comes from royalties generated by our franchised clinics. We anticipate that franchise royalties
will represent a substantial part of our revenues in the future. As of December 31, 2018, we had franchisees operating or managing 394
clinics. Accordingly, we are reliant on the performance of our franchisees in successfully opening and operating their clinics and paying
royalties to us on a timely basis. Our franchise system subjects us to a number of risks as described in the next four risk factors, any one of
which could impact our ability to collect royalty payments from our franchisees, may harm the goodwill associated with our brand and may
materially adversely affect our business and results of operations.

Our franchisees are independent operators over whom we have limited control.

Franchisees  are  independent  operators,  and  their  employees  are  not  our  employees.  Accordingly,  their  actions  are  outside  of  our
control. Although we have developed criteria to evaluate and screen prospective franchisees, we cannot be certain that our franchisees will
have the business acumen or financial resources necessary to operate successful franchises in their approved locations, and state franchise
laws  may  limit  our  ability  to  terminate  or  modify  these  franchise  agreements.  Moreover,  despite  our  training,  support  and  monitoring,
franchisees may not successfully operate clinics in a manner consistent with our standards and requirements, or may not hire and adequately
train qualified personnel. The failure of our franchisees to operate their franchises successfully and the actions taken by their employees
could have a material adverse effect on our reputation, our brand and our ability to attract prospective franchisees, and on our business,
financial condition and results of operations.

A July 2014 decision by the United States National Labor Relations Board (or “NLRB”) held that McDonald’s Corporation could be
held jointly liable for labor and wage violations by its franchisees. Also, in August, 2015, the NLRB adopted a more expansive definition
of  “joint  employer”  in  the  case  of  Browning-Ferris  Industries,  making  it  easier  for  employees  of  franchisees  to  organize  and  bargain
collectively. In December 2017, the NLRB reversed itself and expressly reinstated a narrower definition of “joint employer,” an action we
believed would be more favorable to us by making it less likely that we would be held accountable for the actions of our franchisees. In
February 2018, the NLRB’s action in reverting to the narrower (and thus more favorable to us) definition of “joint employer” was vacated,
due  to  a  conflict  of  interest  on  the  part  of  one  of  the  NLRB’s  commissioners.  While  this  action  was  taken  more  on  procedural  than  on
policy grounds, it effectively revived the NLRB’s expansive definition of “joint employer” adopted in its 2015 Browning-Ferris ruling. In
September  2018,  the  NLRB  issued  and  solicited  comments  on  a  proposed  rule  to  reinstate  the  narrower  (and  more  favorable  to  us)  pre-
Browning Ferris definition of “joint employer.” However, in January 2019, the U.S. Court of Appeals for the D.C. Circuit partially upheld
the 2015 Browning-Ferris expansive definition, thereby bringing into question whether the NLRB’s proposed rules would survive in their
current form or could withstand judicial scrutiny if not revised to take into account the D.C. Circuit’s holding. Earlier, in a July 2018 ruling
which has been appealed to the NLRB, an administrative law judge rejected a proposed settlement in the 2014 McDonald’s Corporation
action, which settlement would have allowed McDonald’s to avoid a ruling that it is a “joint employer” of a franchisee’s employees. Unless
the  NLRB’s  proposed  rules  narrowing  the  definition  of  “joint  employer”  are  both  adopted  in  their  current  form  and  withstand  judicial
scrutiny, we could have responsibility for damages, reinstatement, back pay and penalties in connection with labor law violations by our
franchisees  over  whom  we  have  limited  control,  which  could  have  a  material  adverse  effect  on  our  financial  condition  and  results  of

 
 
 
  
 
 
 
 
 
  
operations.   

14

 
 
 
We are subject to the risk that our franchise agreements may be terminated or not renewed.

Each  franchise  agreement  is  subject  to  termination  by  us  as  the  franchisor  in  the  event  of  a  default,  generally  after  expiration  of
applicable  cure  periods,  although  under  certain  circumstances  a  franchise  agreement  may  be  terminated  by  us  upon  notice  without  an
opportunity to cure. The default provisions under the franchise agreements are drafted broadly and include, among other things, any failure
to meet operating standards and actions that may threaten our intellectual property. In addition, each franchise agreement has an expiration
date. Upon the expiration of the franchise agreement, we or the franchisee may, or may not, elect to renew the franchise agreement. If the
franchise  agreement  is  renewed,  the  franchisee  will  receive  a  new  franchise  agreement  for  an  additional  term.  Such  option,  however,  is
contingent on the franchisee’s execution of the then-current form of franchise agreement (which may include increased royalty payments,
advertising fees and other costs) and the payment of a renewal fee. If a franchisee is unable or unwilling to satisfy any of the foregoing
conditions,  we  may  elect  not  to  renew  the  expiring  franchise  agreement,  in  which  event  the  franchise  agreement  will  terminate  upon
expiration  of  its  term.  The  termination  or  non-renewal  of  a  franchise  agreement  could  result  in  the  reduction  of  royalty  payments  we
receive.

Our franchisees may not meet timetables for opening their clinics, which could reduce the royalties we receive.

Our franchise agreements specify a timetable for opening the clinic. Failure by our franchisees to open their clinics within the specified
time limit would result in the reduction of royalty payments we would have otherwise received and could result in the termination of the
franchise agreement. As of December 31, 2018, we had 136 active licenses which we believe to be developable and an additional 19 letters-
of-intent  for  future  clinic  licenses.  Of  these,  63  have  not  met  their  development  requirements  within  the  time  periods  specified  in  their
franchise agreements.

Our franchisees may elect bankruptcy protection and deprive us of income.

The  bankruptcy  of  a  franchisee  could  negatively  impact  our  ability  to  collect  payments  due  under  such  franchisee’s  franchise
agreement.  In  a  franchisee  bankruptcy,  the  bankruptcy  trustee  may  reject  the  franchisee’s  franchise  agreement  pursuant  to  Section  365
under the United States Bankruptcy Code, in which case we would no longer receive royalty payments from the franchisee.

Our regional developers are independent operators over whom we have limited control.

Our regional developers are independent operators. Accordingly, their actions are outside of our control. We depend upon our regional
developers  to  sell  a  minimum  number  of  franchises  within  their  territory  and  to  assist  the  purchasers  of  those  franchises  to  develop  and
operate their clinics. The failure by regional developers to sell the specified minimum number of franchises within the time limits set forth
in their regional developer license agreements would reduce the franchise fees we would otherwise receive, delay the payment of royalties
to  us  and  result  in  a  potential  event  of  default  under  the  regional  developer  license  agreement.  Of  our  total  of  twenty-one  regional
developers  as  of  December  31,  2018,  fourteen  of  which  were  sold  during  2017  and  2018,  five  have  not  met  their  minimum  franchise
opening requirements within the time periods specified in their regional developer agreements.

Our ability to operate effectively could be impaired if we fail to attract and retain our executive officers.

Our success depends, in part, upon the continuing contributions of our executive officers and key employees at the management level.
Although  we  have  employment  letter  agreements  with  renewing  one-year  terms  with  certain  of  our  key  executive  officers,  there  is  no
guarantee that they will not leave. The loss of the services of any of our executive officers or the failure to attract other executive officers
could have a material adverse effect on our business or our business prospects. If we lose the services of any of our key employees at the
operating or regional level, we may not be able to replace them with similarly qualified personnel, which could harm our business.

A lack of qualified employees will significantly hinder our growth plans and adversely affect our results of operations.

As  we  grow,  our  ability  to  increase  productivity  and  profitability  will  be  limited  by  our  ability  to  employ,  train  and  retain  skilled
personnel. There can be no assurance that we will be able to maintain an adequate skilled labor force necessary to operate efficiently, that
our  labor  expenses  will  not  increase  as  a  result  of  a  shortage  in  the  supply  of  skilled  personnel  or  that  we  will  not  have  to  curtail  our
planned internal growth as a result of labor shortages.

15

 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
We may not be able to successfully recruit and retain qualified chiropractors.

Our  success  depends  upon  our  continuing  ability  to  recruit  and  retain  qualified  chiropractors.  In  the  event  we  are  unable  to  attract  a

sufficient number of qualified chiropractors, our growth rate may suffer.

Our clinics and chiropractors compete for patients in a highly competitive environment that may make it more difficult to increase
patient volumes and revenues.

The business of providing chiropractic services is highly competitive in each of the markets in which our clinics operate. The primary
bases  of  such  competition  are  quality  of  care  and  reputation,  price  of  services,  marketing  and  advertising  strategy  and  implementation,
convenience, traffic flow and visibility of office locations and hours of operation. Our clinics compete with all other chiropractors in their
local  market.  Many  of  those  chiropractors  have  established  practices  and  reputations  in  their  markets.  Some  of  these  competitors  and
potential  competitors  may  have  financial  resources,  affiliation  models,  reputations  or  management  expertise  that  provide  them  with
competitive  advantages  over  us,  which  may  make  it  difficult  to  compete  against  them.  Our  three  largest  multi-unit  competitors  are
HealthSource Chiropractic, which currently operates 229 units; AlignLife Chiropractic & Natural Health Centers, which currently operates
19 units domestically; and ChiroOne Wellness Centers, which currently operates 43 units. Each of these competitors is currently operating
under  an  insurance  based  model.  In  addition,  a  number  of  other  chiropractic  franchises  and  chiropractic  practices  that  are  attempting  to
duplicate or follow our business model are currently operating in our markets and in other parts of the country and may enter our existing
markets in the future.

Our success is dependent on the chiropractors who control the professional corporations, or PC owners, with whom we enter into
management services agreements, and we may have difficulty locating qualified chiropractors to replace PC owners.

In  states  that  regulate  the  corporate  practice  of  chiropractic,  our  chiropractic  services  are  provided  by  legal  entities  organized  under
state  laws  as  professional  corporations,  or  PCs  and  their  equivalents.  Each  PC  employs  or  contracts  with  chiropractors  in  one  or  more
offices. Each of the PCs is wholly owned by one or more licensed chiropractors, or medical professionals as state law may require, and we
do  not  own  any  capital  stock  of  any  PC.  We  and  our  franchisees  that  are  not  owned  by  chiropractors  enter  into  management  services
agreements with PCs to provide on an exclusive basis all non-clinical services of the chiropractic practice. The PC owner is critical to the
success  of  a  clinic  because  he  or  she  has  control  of  all  clinical  aspects  of  the  practice  of  chiropractic  and  the  provision  of  chiropractic
services. Upon the departure of a PC owner, we may not be able to locate one or more suitably qualified licensed chiropractors to hold the
ownership interest in the PC and maintain the success of the departing PC owner.

Our management services agreements, according to which we provide non-clinical services to affiliated PCs, could be challenged
by  a  state  or  chiropractor  under  laws  regulating  the  practice  of  chiropractic,  and  some  state  chiropractic  boards  have  made
inquiries concerning our business model.

The  laws  of  every  state  in  which  we  operate  contain  restrictions  on  the  practice  of  chiropractic  and  control  over  the  provision  of
chiropractic  services.  The  laws  of  many  states  where  we  operate  permit  a  chiropractor  to  conduct  a  chiropractic  practice  only  as  an
individual,  a  member  of  a  partnership  or  an  employee  of  a  PC,  limited  liability  company  or  limited  liability  partnership.  These  laws
typically  prohibit  chiropractors  from  splitting  fees  with  non-chiropractors  and  prohibit  non-chiropractic  entities,  such  as  chiropractic
management  services  organizations,  from  owning  or  operating  chiropractic  clinics  or  engaging  in  the  practice  of  chiropractic  and  from
employing  chiropractors.  The  specific  restrictions  against  the  corporate  practice  of  chiropractic,  as  well  as  the  interpretation  of  those
restrictions  by  state  regulatory  authorities,  vary  from  state  to  state.  However,  the  restrictions  are  generally  designed  to  prohibit  a  non-
chiropractic  entity  from  controlling  or  directing  clinical  care  decision-making,  engaging  chiropractors  to  practice  chiropractic  or  sharing
professional  fees.  The  form  of  management  agreement  that  we  utilize,  and  that  we  recommend  to  our  franchisees  that  are  management
service  organizations,  explicitly  prohibits  the  management  service  organization  from  controlling  or  directing  clinical  care  decisions.
However, there can be no assurance that all of our franchisees that are management service organizations will strictly follow the provisions
in  our  recommended  form  of  management  agreement.  The  laws  of  many  states  also  prohibit  chiropractic  practitioners  from  paying  any
portion of fees received for chiropractic services in consideration for the referral of a patient. Any challenge to our contractual relationships
with our affiliated PCs by chiropractors or regulatory authorities could result in a finding that could have a material adverse effect on our
operations, such as voiding one or more management services agreements. Moreover, the laws and regulatory environment may change to
restrict or limit the enforceability of our management services agreements. We could be prevented from affiliating with chiropractor-owned
PCs or providing comprehensive business services to them in one or more states. 

In February 2019, a bill was introduced in the Arkansas state legislature to prohibit the ownership and management of a chiropractic
corporation by a non-chiropractor. The bill was drafted by the Arkansas State Board of Chiropractic Examiners. While it is questionable
whether  this  prohibition  is  applicable  to  our  business  model  in Arkansas,  depending  upon  how  the  language  of  the  bill  is  interpreted,  it
could  pose  a  threat  to  that  model  if  passed.  Previously,  in  2015,  the Arkansas  Board  had  questioned  whether  our  business  model  might
violate Arkansas law in its response to an inquiry we made on behalf of one of our franchisees. While the Arkansas Board did not thereafter
pursue the matter of a possible violation, it might choose to do so at any time in the future.

16

 
 
 
 
 
 
 
 
 
 
 
 
 
In November 2018, the Oregon Board of Chiropractic Examiners adopted changes to its rules to prohibit a chiropractor from owning or
operating  a  chiropractic  practice  as  a  surrogate  for  a  non-chiropractor. As  in  the  case  of  the  proposed Arkansas  bill,  it  is  questionable
whether this prohibition is applicable to our business model in Oregon; however, depending upon how the amended rules are interpreted,
they  could  similarly  pose  a  threat.  Since  our  franchisees  began  operating  in  Oregon,  the  Oregon  Board  has  made  several  inquiries  with
respect  to  our  business  model.  We  have  typically  satisfied  these  inquiries  by  providing  a  brief  response  or  documentation.  In  February
2018, the Oregon Board asked us for clarification regarding ownership of our franchise locations operating in Oregon, and we responded
with the requested clarification. The Oregon Board has not taken any further action, but we have no assurance that it will not do so in the
future or that we have satisfied the Oregon Board’s concerns. One of our franchisees received a letter from the Oregon Board alleging a
violation of the rules against the corporate practice of chiropractic, but after a further exchange of correspondence with the franchisee, the
Oregon Board notified the franchisee in August 2018 that the case was closed.

In February 2019, the North Carolina Board of Chiropractic Examiners delivered notices alleging certain violations to approximately
fifteen  chiropractors  working  for  clinics  in  North  Carolina  for  which  our  franchisees  provide  management  services.  We  retained  legal
counsel in this matter, and a preliminary hearing was conducted on February 21, 2019. The North Carolina Board has indicated that it will
issue  its  findings  within  two  to  four  weeks  after  the  hearing  date.  While  the  allegations  consist  primarily  of  quality  of  care  issues,  it  is
possible that the actions of the North Carolina Board arise out of concerns related to our business model, and if so, we have no assurance
that we have addressed those concerns in a manner that will satisfy the North Carolina Board.

The Kansas Healing Arts Board, in response to a third-party complaint about one of our franchisees, sent a letter to the franchisee in
February  2015  questioning  whether  the  franchise  business  model  might  violate  Kansas  law  regarding  the  unauthorized  practice  of
chiropractic  care. At  the  time,  we  and  the  franchisee  had  several  communications  with  the  Kansas  Board  with  respect  to  modifying  the
management agreement to address its concerns. While we have had no further communications with the Board since that time, we have also
received no assurance that changes to the agreement satisfied its concerns.

In November 2015, the California Board of Chiropractic Examiners commenced an administrative proceeding to which we were not a
party, in which it claimed that the doctor who owns the PC that we manage in southern California violated California’s prohibition on the
corporate practice of chiropractic, among other claims, because our management of the clinics operated by his PC involved the exercise of
control  over  certain  clinical  aspects  of  his  practice.  The  claims  were  subsequently  dismissed  congruent  with  the  decision  of  the
administrative law judge who conducted the proceeding; however, we cannot assure you that similar claims will not be made in the future,
either against us or our affiliated PCs.

The New York Attorney General’s investigation into the practices of a provider of business support services to independently owned
dental  practices  may  mean  that  our  business  model  will  be  subject  to  greater  scrutiny  in  New  York.  The  New  York Attorney  General
concluded that the provider, Aspen Dental Management, improperly made business decisions impacting clinical matters, illegally engaged
in  fee-splitting  with  dental  practices  and  required  the  dental  practices  to  use  the  “Aspen  Dental”  trade  name  in  a  manner  that  had  the
potential  to  mislead  consumers  into  believing  that  the  “Aspen  Dental”  —-  branded  offices  were  under  common  ownership  with  the
provider. In June 2015, the New York Attorney General agreed to an Assurance of Discontinuance, pursuant to which Aspen Dental paid a
substantial fine and agreed to change its business and branding practices, including changes to its website and marketing materials in order
to  make  clear  that  the Aspen-branded  dental  offices  were  independently  owned  and  operated.  The  New  York Attorney  General  could
similarly choose to challenge our contractual relationships with our affiliated PCs in New York and, in particular, might question whether
use  of  The  Joint  trademark  by  our  affiliated  PCs  misleads  consumers,  causing  them  to  incorrectly  conclude  that  we  are  the  provider  of
chiropractic treatment.

Recent decisions by the United States National Labor Relations Board expanding the meaning of “joint employer” mean that we
could have liability for employment law violations by our franchisees.

 A July 2014 decision by the United States National Labor Relations Board, or the NLRB, held that McDonald’s Corporation could be
held liable as a “joint employer” for labor and wage violations by its franchisees. Subsequently, the NLRB issued a number of complaints
against  McDonald’s  Corporation  in  connection  with  these  violations.  Additionally,  an  August  2015  decision  by  the  NLRB  held  that
Browning-Ferris  Industries  is  a  “joint  employer”  obligated  to  negotiate  with  the  Teamsters  union  over  workers  supplied  by  a  contract
staffing firm within one of its recycling plants. In January 2016, Browning-Ferris Industries filed an appeal in a U.S. appellate court of an
unfair labor practices charge arising out of this NLRB decision.

In December 2017, the NLRB reversed itself and expressly reinstated a narrower definition of “joint employer,” an action we believed
would be more favorable to us by making it less likely that we would be held accountable for the actions of our franchisees. In February
2018, the NLRB’s action in reverting to the narrower (and thus more favorable to us) definition of “joint employer” was vacated, due to a
conflict  of  interest  on  the  part  of  one  of  the  NLRB’s  commissioners.  While  this  action  was  taken  more  on  procedural  than  on  policy
grounds,  it  effectively  revived  the  NLRB’s  expansive  definition  of  “joint  employer”  adopted  in  its  2015  Browning-Ferris  ruling.  In
September  2018,  the  NLRB  issued  and  solicited  comments  on  a  proposed  rule  to  reinstate  the  narrower  (and  more  favorable  to  us)  pre-
Browning Ferris definition of “joint employer.” However, in January 2019, the U.S. Court of Appeals for the D.C. Circuit partially upheld
the 2015 Browning-Ferris expansive definition, thereby bringing into question whether the NLRB’s proposed rules would survive in their
current form or could withstand judicial scrutiny if not revised to take into account the D.C. Circuit’s holding. Earlier, in a July 2018 ruling
which has been appealed to the NLRB, an administrative law judge rejected a proposed settlement in the 2014 McDonald’s Corporation
action, which settlement would have allowed McDonald’s to avoid a ruling that it is a “joint employer” of a franchisee’s employees. Unless
the  NLRB’s  proposed  rules  narrowing  the  definition  of  “joint  employer”  are  both  adopted  in  their  current  form  and  withstand  judicial
scrutiny, we could have responsibility for damages, reinstatement, back pay and penalties in connection with labor law violations by our
franchisees over whom we have no control, which could have a material adverse effect on our financial condition and results of operations.

17

 
 
 
 
 
 
 
 
 
 
 
 
We and our affiliated chiropractor-owned PCs are subject to complex laws, rules and regulations, compliance with which may be
costly and burdensome.

We,  our  franchisees  and  the  chiropractor-owned  PCs  to  which  we  and  our  franchisees  provide  management  services,  are  subject  to

extensive federal, state and local laws, rules and regulations, including:

•

•

•

•

•

state regulations on the practice of chiropractic;

the Health Insurance Portability and Accountability Act of 1996, as amended, and its implementing regulations, or HIPAA, and other
federal  and  state  laws  governing  the  collection,  dissemination,  use,  security  and  confidentiality  of  patient-identifiable  health  and
financial information;

federal and state laws and regulations which contain anti-kickback and fee-splitting provisions and restrictions on referrals;

the  federal  Fair  Debt  Collection  Practices Act  and  similar  state  laws  that  restrict  the  methods  that  we  and  third-party  collection
companies may use to contact and seek payment from patients regarding past due accounts; and

state and federal labor laws, including wage and hour laws.

Many of the above laws, rules and regulations applicable to us, our franchisees and our affiliated PCs are ambiguous, have not been
definitively interpreted by courts or regulatory authorities and vary from jurisdiction to jurisdiction. Accordingly, we may not be able to
predict how these laws and regulations will be interpreted or applied by courts and regulatory authorities, and some of our activities could
be challenged. In addition, we must consistently monitor changes in the laws and regulatory schemes that govern our operations. Although
we  have  tried  to  structure  our  business  and  contractual  relationships  in  compliance  with  these  laws,  rules  and  regulations  in  all  material
respects, if any aspect of our operations were found to violate applicable laws, rules or regulations, we could be subject to significant fines
or other penalties, required to cease operations in a particular jurisdiction, prevented from commencing operations in a particular state or
otherwise  be  required  to  revise  the  structure  of  our  business  or  legal  arrangements.  Our  efforts  to  comply  with  these  laws,  rules  and
regulations may impose significant costs and burdens, and failure to comply with these laws, rules and regulations may result in fines or
other charges being imposed on us.

We conduct business in a heavily regulated industry and, if we fail to comply with these laws and government regulations, we could
incur penalties or be required to make significant changes to our operations.

The healthcare industry is heavily regulated and closely scrutinized by federal, state and local governments. Comprehensive statutes and
regulations  govern  the  manner  in  which  we  provide  and  bill  for  services,  our  contractual  relationships  with  our  physicians,  vendors  and
customers, our marketing activities and other aspects of our operations. Failure to comply with these laws can result in civil and criminal
penalties such as fines, damages, overpayment recoupment, loss of enrollment status or exclusion from government healthcare programs.
The  risk  of  our  being  found  in  violation  of  these  laws  and  regulations  is  increased  by  the  fact  that  many  of  them  have  not  been  fully
interpreted by regulatory authorities or the courts, and their provisions are sometimes open to multiple interpretations. Any action against us
for violation of these laws or regulations, even if we successfully defend against it, could cause us to incur significant legal expenses and
divert our managements’ attention from the operation of our business.

Our  chiropractors  are  also  subject  to  ethical  guidelines  and  operating  standards  of  professional  and  trade  associations  and  private
accreditation agencies. Compliance with these guidelines and standards is often required by our contracts with our customers or to maintain
our reputation. The laws, regulations and standards governing the provision of healthcare services may change significantly in the future.
New or changed healthcare laws, regulations or standards may materially and adversely affect our business. In addition, a review of our
business by judicial, law enforcement, regulatory or accreditation authorities could result in a determination that could adversely affect our
operations.

18

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
Our  facilities  are  subject  to  extensive  federal  and  state  laws  and  regulations  relating  to  the  privacy  and  security  of  individually
identifiable information.

HIPAA required the United States Department of Health and Human Service, or HHS, to adopt standards to protect the privacy and
security  of  individually  identifiable  health-related  information,  or  PHI.  HHS  released  final  regulations  containing  privacy  standards  in
December 2000 and published revisions to the final regulations in August 2002. The privacy regulations extensively regulate the use and
disclosure of PHI. The regulations also provide patients with significant rights related to understanding and controlling how their health
information is used or disclosed. The security regulations require healthcare providers to implement administrative, physical and technical
practices to protect the security of individually identifiable health information that is maintained or transmitted electronically. The Health
Information Technology for Economic and Clinical Health Act, or HITECH, which was signed into law in February of 2009, enhanced the
privacy,  security  and  enforcement  provisions  of  HIPAA  by,  among  other  things,  extending  HIPAA’s  privacy  and  security  standards  to
“business  associates,”  which,  like  us,  are  independent  contractors  or  agents  of  covered  entities  (such  as  the  chiropractic  PCs  and  other
healthcare providers) that create, receive, maintain, or transmit PHI in connection with providing a service for or on behalf of a covered
entity.  HITECH  also  established  security  breach  notification  requirements,  created  a  mechanism  for  enforcement  of  HIPAA  by  state
attorneys  general,  and  increased  penalties  for  HIPAA  violations.  Violations  of  HIPAA  or  HITECH  could  result  in  civil  or  criminal
penalties.  In  addition  to  HIPAA,  there  are  numerous  federal  and  state  laws  and  regulations  addressing  patient  and  consumer  privacy
concerns, including unauthorized access or theft of personal information. State statutes and regulations vary from state to state. Lawsuits,
including class actions and action by state attorneys general, directed at companies that have experienced a privacy or security breach also
can  occur.  We  have  established  policies  and  procedures  in  an  effort  to  ensure  compliance  with  these  privacy  related  requirements.
However, if there is a breach, we may be subject to various penalties and damages and may be required to incur costs to mitigate the impact
of the breach on affected individuals.

We are subject to the data privacy, security and breach notification requirements of HIPAA and other data privacy and security
laws, and the failure to comply with these rules, or allegations that we have failed to do so, can result in civil or criminal sanctions.

HIPAA required the United States Department of Health and Human Service, or HHS, to adopt standards to protect the privacy and
security  of  certain  health-related  information.  The  HIPAA  privacy  regulations  contain  detailed  requirements  concerning  the  use  and
disclosure  of  individually  identifiable  health  information  and  the  grant  of  certain  rights  to  patients  with  respect  to  such  information  by
“covered entities.” As a provider of healthcare who conducts certain electronic transactions, each of our facilities is considered a covered
entity  under  HIPAA.  We  have  taken  actions  to  comply  with  the  HIPAA  privacy  regulations  and  believe  that  we  are  in  substantial
compliance  with  those  regulations.  These  actions  include  the  creation  and  implementation  of  policies  and  procedures,  staff  training,
execution  of  HIPAA-compliant  contractual  arrangements  with  certain  service  providers  and  various  other  measures.  Ongoing
implementation and oversight of these measures involves significant time, effort and expense.

In addition to the privacy requirements, HIPAA covered entities must implement certain administrative, physical and technical security
standards  to  protect  the  integrity,  confidentiality  and  availability  of  certain  electronic  health-related  information  received,  maintained  or
transmitted  by  covered  entities  or  their  business  associates.  We  have  taken  actions  in  an  effort  to  be  in  compliance  with  these  security
regulations and believe that we are in substantial compliance, however, a security incident that bypasses our information security systems
causing an information security breach, loss of protected health information or other data subject to privacy laws or a material disruption of
our operational systems could result in a material adverse impact on our business, along with fines. Ongoing implementation and oversight
of these security measures involves significant time, effort and expense.

The Health Information Technology for Economic and Clinical Health Act, or HITECH, as implemented in part by an omnibus final
rule published in the Federal Register on January 25, 2013, further requires that patients be notified of any unauthorized acquisition, access,
use, or disclosure of their unsecured protected health information, or PHI, that compromises the privacy or security of such information.
HHS  has  established  the  presumption  that  all  unauthorized  uses  or  disclosures  of  unsecured  protected  health  information  constitute
breaches unless the covered entity or business associate establishes that there is a low probability the information has been compromised.
HITECH and implementing regulations specify that such notifications must be made without unreasonable delay and in no case later than
60 calendar days after discovery of the breach. If a breach affects 500 patients or more, it must be reported immediately to HHS, which will
post the name of the breaching entity on its public website. Breaches affecting 500 patients or more in the same state or jurisdiction must
also be reported to the local media. If a breach involves fewer than 500 people, the covered entity must record it in a log and notify HHS of
such  breaches  at  least  annually.  These  breach  notification  requirements  apply  not  only  to  unauthorized  disclosures  of  unsecured  PHI  to
outside third parties, but also to unauthorized internal access to or use of such PHI.

HITECH  significantly  expanded  the  scope  of  the  privacy  and  security  requirements  under  HIPAA  and  increased  penalties  for
violations. The amount of penalty that may be assessed depends, in part, upon the culpability of the applicable covered entity or business
associate in committing the violation. Some penalties for certain violations that were not due to “willful neglect” may be waived by the
Secretary of HHS in whole or in part, to the extent that the payment of the penalty would be excessive relative to the violation. HITECH
also authorized state attorneys general to file suit on behalf of residents of their states. Applicable courts may award damages, costs and
attorneys’  fees  related  to  violations  of  HIPAA  in  such  cases.  HITECH  also  mandates  that  the  Secretary  of  HHS  conduct  periodic
compliance  audits  of  a  cross-section  of  HIPAA  covered  entities  and  business  associates.  Every  covered  entity  and  business  associate  is
subject to being audited, regardless of the entity’s compliance record.

19

 
 
 
 
 
 
   
 
 
 
 
States may impose more protective privacy restrictions in laws related to health information and may afford individuals a private right
of  action  with  respect  to  the  violation  of  such  laws.  Both  state  and  federal  laws  are  subject  to  modification  or  enhancement  of  privacy
protection  at  any  time.  We  are  subject  to  any  federal  or  state  privacy-related  laws  that  are  more  restrictive  than  the  privacy  regulations
issued  under  HIPAA.  These  statutes  vary  and  could  impose  additional  requirements  on  us  and  more  severe  penalties  for  disclosures  of
health information. If we fail to comply with HIPAA or similar state laws, including laws addressing data confidentiality, security or breach
notification, we could incur substantial monetary penalties and our reputation could be damaged.

In addition, states may also impose restrictions related to the confidentiality of personal information that is not considered “protected
health information” under HIPAA. Such information may include certain identifying information and financial information of our patients.
Theses state laws may impose additional notification requirements in the event of a breach of such personal information. Failure to comply
with such data confidentiality, security and breach notification laws may result in substantial monetary penalties.

Our business model depends on proprietary and third-party management information systems that we use to, among other things,
track  financial  and  operating  performance  of  our  clinics,  and  any  failure  to  successfully  design  and  maintain  these  systems  or
implement new systems could materially harm our operations.

We depend on integrated management information systems, some of which are provided by third parties, and standardized procedures
for  operational  and  financial  information,  as  well  as  for  patient  records  and  our  billing  operations.  We  are  currently  replacing  and
upgrading  our  management  information  systems.  We  may  experience  unanticipated  delays,  complications,  data  breaches  or  expenses  in
replacing,  upgrading,  implementing,  integrating,  and  operating  our  systems.  Our  management  information  systems  regularly  require
modifications,  improvements  or  replacements  that  may  require  both  substantial  expenditures  as  well  as  interruptions  in  operations.  Our
ability  to  implement  these  systems  is  subject  to  the  availability  of  skilled  information  technology  specialists  to  assist  us  in  creating,
implementing and supporting these systems. Our failure to successfully design, implement and maintain all of our systems could have a
material adverse effect on our business, financial condition and results of operations.

If we fail to properly maintain the integrity of our data or to strategically implement, upgrade or consolidate existing information
systems, our reputation and business could be materially adversely affected.

We  increasingly  use  electronic  means  to  interact  with  our  customers  and  collect,  maintain  and  store  individually  identifiable
information, including, but not limited to, personal financial information and health-related information. Despite the security measures we
have in place to ensure compliance with applicable laws and rules, our facilities and systems, and those of our third-party service providers,
may be vulnerable to security breaches, acts of cyber terrorism, vandalism or theft, computer viruses, misplaced or lost data, programming
and/or  human  errors  or  other  similar  events.  Additionally,  the  collection,  maintenance,  use,  disclosure  and  disposal  of  individually
identifiable data by our businesses are regulated at the federal and state levels as well as by certain financial industry groups, such as the
Payment  Card  Industry  organization.  Federal,  state  and  financial  industry  groups  may  also  consider  from  time  to  time  new  privacy  and
security requirements that may apply to our businesses. Compliance with evolving privacy and security laws, requirements, and regulations
may result in cost increases due to necessary systems changes, new limitations or constraints on our business models and the development
of new administrative processes. They also may impose further restrictions on our collection, disclosure and use of individually identifiable
information that is housed in one or more of our databases. Noncompliance with privacy laws, financial industry group requirements or a
security breach involving the misappropriation, loss or other unauthorized disclosure of personal, sensitive and/or confidential information,
whether by us or by one of our vendors, could have material adverse effects on our business, operations, reputation and financial condition,
including decreased revenue; material fines and penalties; increased financial processing fees; compensatory, statutory, punitive or other
damages; adverse actions against our licenses to do business; and injunctive relief whether by court or consent order.

If  our  security  systems  are  breached,  we  may  face  civil  liability  and  public  perception  of  our  security  measures  could  be
diminished, either of which would negatively affect our ability to attract and retain patients.

Techniques used to gain unauthorized access to corporate data systems are constantly evolving, and we may be unable to anticipate or
prevent  unauthorized  access  to  data  pertaining  to  our  patients,  including  credit  card  and  debit  card  information  and  other  personally
identifiable  information.  Our  systems,  which  are  supported  by  our  own  systems  and  those  of  third-party  vendors,  are  vulnerable  to
computer  malware,  trojans,  viruses,  worms,  break-ins,  phishing  attacks,  denial-of-service  attacks,  attempts  to  access  our  servers  in  an
unauthorized  manner,  or  other  attacks  on  and  disruptions  of  our  and  third-party  vendor  computer  systems,  any  of  which  could  lead  to
system interruptions, delays, or shutdowns, causing loss of critical data or the unauthorized access to personally identifiable information. If
an actual or perceived breach of security occurs on our systems or a vendor’s systems, we may face civil liability and reputational damage,
either of which would negatively affect our ability to attract and retain patients. We also would be required to expend significant resources
to mitigate the breach of security and to address related matters.

20

 
 
 
 
 
   
 
 
 
 
 
 
We may not be able to effectively control the unauthorized actions of third parties who may have access to the patient data we collect.
Any  failure,  or  perceived  failure,  by  us  to  maintain  the  security  of  data  relating  to  our  patients  and  employees,  and  to  comply  with  our
posted privacy policy, laws and regulations, rules of self-regulatory organizations, industry standards and contractual provisions to which
we may be bound, could result in the loss of confidence in us, or result in actions against us by governmental entities or others, all of which
could result in litigation and financial losses, and could potentially cause us to lose patients, revenue and employees.

We are subject to a number of risks related to credit card and debit card payments we accept.

We accept payments through credit and debit card transactions. For credit and debit card payments, we pay interchange and other fees,
which may increase over time. An increase in those fees would require us to either increase the prices we charge for our services, which
could  cause  us  to  lose  patients  and  revenue,  or  absorb  an  increase  in  our  operating  expenses,  either  of  which  could  harm  our  operating
results.

If we or any of our processing vendors have problems with our billing software, or the billing software malfunctions, it could have an
adverse effect on patient satisfaction and could cause one or more of the major credit card companies to disallow our continued use of their
payment  products.  In  addition,  if  our  billing  software  fails  to  work  properly,  and  as  a  result,  we  do  not  automatically  process  monthly
membership  fees  to  our  patients’  credit  cards  on  a  timely  basis  or  at  all,  or  there  are  issues  with  financial  insolvency  of  our  third-party
vendors or other unanticipated problems or events, we could lose revenue, which would harm our operating results.

We  are  also  subject  to  payment  card  association  operating  rules,  certification  requirements  and  rules  governing  electronic  funds
transfers, which could change or be reinterpreted to make it more difficult for us to comply. We are not currently accredited against, and in
compliance  with,  the  Payment  Card  Industry  Data  Security  Standard,  or  PCI  DSS,  the  payment  card  industry’s  security  standard  for
companies that collect, store or transmit certain data regarding credit and debit cards, credit and debit card holders and credit and debit card
transactions. Once compliant, there is no guarantee that we will maintain PCI DSS compliance. Our failure to comply fully with PCI DSS
in the future could violate payment card association operating rules, federal and state laws and regulations and the terms of our contracts
with  payment  processors  and  merchant  banks.  Such  failure  to  comply  fully  also  could  subject  us  to  fines,  penalties,  damages  and  civil
liability and could result in the suspension or loss of our ability to accept credit and debit card payments. Further, there is no guarantee that
PCI DSS compliance will prevent illegal or improper use of our payment systems or the theft, loss, or misuse of data pertaining to credit
and debit cards, credit and debit card holders and credit and debit card transactions.

If  we  fail  to  adequately  control  fraudulent  credit  card  transactions,  we  may  face  civil  liability,  diminished  public  perception  of  our
security measures and significantly higher credit card-related costs, each of which could adversely affect our business, financial condition
and results of operations. If we are unable to maintain our chargeback or refund rates at acceptable levels, credit and debit card companies
may increase our transaction fees, impose monthly fines until resolved or terminate their relationships with us. Any increases in our credit
and debit card fees could adversely affect our results of operations, particularly if we elect not to raise our rates for our service to offset the
increase.  The  termination  of  our  ability  to  process  payments  on  any  major  credit  or  debit  card  would  significantly  impair  our  ability  to
operate our business.

We, along with our affiliated PCs and their chiropractors, are subject to malpractice and other similar claims and may be unable
to obtain or maintain adequate insurance against these claims.

The provision of chiropractic services by chiropractors entails an inherent risk of potential malpractice and other similar claims. While
we  do  not  have  responsibility  for  compliance  by  affiliated  PCs  and  their  chiropractors  with  regulatory  and  other  requirements  directly
applicable to chiropractors, claims, suits or complaints relating to services provided at the offices of our franchisees or affiliated PCs may
be  asserted  against  us. As  we  develop  company-owned  or  managed  clinics,  our  exposure  to  malpractice  claims  will  increase.  We  have
experienced several malpractice claims since our founding in March, 2010, which we have defended or are vigorously defending and do not
expect  their  outcome  to  have  a  material  adverse  effect  on  our  business,  financial  condition  or  results  of  operations.  The  assertion  or
outcome  of  these  claims  could  result  in  higher  administrative  and  legal  expenses,  including  settlement  costs  or  litigation  damages.  Our
current minimum professional liability insurance coverage required for our franchisees, affiliated PCs and company-owned clinics is $1.0
million  per  occurrence  and  $3.0  million  in  annual  aggregate,  with  a  self-insured  retention  of  $0  per  claim  and  $0  annual  aggregate.  In
addition, we have a corporate business owner’s policy with coverage of $2.0 million per occurrence and $4.0 million in annual aggregate. If
we are unable to obtain adequate insurance or if there is an increase in the future cost of insurance to us and the chiropractors who provide
chiropractic  services  or  an  increase  in  the  amount  we  have  to  self-insure,  there  may  be  a  material  adverse  effect  on  our  business  and
financial results.

21

 
 
 
 
 
 
 
 
 
 
 
 
We could be party to litigation that could adversely affect us by distracting management, increasing our expenses or subjecting us
to material monetary damages and other remedies.

In  addition  to  malpractice  claims,  we  are  also  subject  to  a  variety  of  other  claims  arising  in  the  ordinary  course  of  our  business,
including  personal  injury  claims,  contract  claims  and  claims  alleging  violations  of  federal  and  state  law  regarding  workplace  and
employment  matters,  equal  opportunity,  harassment,  discrimination  and  similar  matters,  and  we  could  become  subject  to  class  action  or
other lawsuits related to these or different matters in the future. Regardless of whether any claims against us are valid, or whether we are
ultimately  held  liable,  claims  may  be  expensive  to  defend  and  may  divert  time  and  money  away  from  our  operations  and  hurt  our
performance. A judgment in excess of our insurance coverage for any claims could materially and adversely affect our financial condition
and results of operations. Any adverse publicity resulting from these allegations may also materially and adversely affect our reputation or
prospects, which in turn could materially adversely affect our business, financial condition and results of operations.

We are subject to the risk that our current insurance may not provide adequate levels of coverage against claims.

Our  current  insurance  policies  may  not  be  adequate  to  protect  us  from  liabilities  that  we  incur  in  our  business. Additionally,  in  the
future, our insurance premiums may increase, and we may not be able to obtain similar levels of insurance on reasonable terms, or at all.
Any substantial inadequacy of, or inability to obtain insurance coverage could materially adversely affect our business, financial condition
and results of operations.

Furthermore, there are types of losses we may incur that cannot be insured against or that we believe are not economically reasonable to
insure. Such losses could have a material adverse effect on our business and results of operations. Failure to obtain and maintain adequate
directors’ and officers’ insurance would likely adversely affect our ability to attract and retain qualified officers and directors.

Events  or  rumors  relating  to  our  brand  names  or  our  ability  to  defend  successfully  against  intellectual  property  infringement
claims by third parties could significantly impact our business.

Recognition  of  our  brand  names,  including  “THE  JOINT  CHIROPRACTIC”,  and  the  association  of  those  brands  with  quality,
convenient and inexpensive chiropractic maintenance care are an integral part of our business. The occurrence of any events or rumors that
cause  patients  to  no  longer  associate  the  brands  with  quality,  convenient  and  inexpensive  chiropractic  maintenance  care  may  materially
adversely affect the value of the brand names and demand for chiropractic services at our franchisees or their affiliated PCs.

Our ability to compete effectively depends in part upon our intellectual property rights, including but not limited to our trademarks. Our
use  of  contractual  provisions,  confidentiality  procedures  and  agreements,  and  trademark,  copyright,  unfair  competition,  trade  secret  and
other laws to protect our intellectual property rights may not be adequate. Litigation may be necessary to enforce our intellectual property
rights, or to defend against claims by third parties that the conduct of our businesses or our use of intellectual property infringes upon such
third party’s intellectual property rights. Any intellectual property litigation or claims brought against us, whether or not meritorious, could
result in substantial costs and diversion of our resources, and there can be no assurances that favorable final outcomes will be obtained in all
cases. Our business, financial condition or results of operations could be adversely affected as a result.

We present Adjusted EBITDA as a supplemental measure to help us describe our operating performance. Adjusted EBITDA is a
non-GAAP financial measure commonly used in our industry and should not be construed as an alternative to net income (loss) or
as a better indicator of operating performance.

Adjusted EBITDA consists of net income (loss), before interest, income taxes, depreciation and amortization, acquisition related and
stock  compensation  expense,  bargain  purchase  gain,  and  loss  on  disposition  or  impairment.  We  present  Adjusted  EBITDA  as  a
supplemental measure to help us describe our operating performance. Adjusted EBITDA is a non-GAAP financial measure commonly used
in  our  industry  and  should  not  be  construed  as  an  alternative  to  net  income  (loss)  (as  determined  in  accordance  with  generally  accepted
accounting principles in the United States, or GAAP) or as a better indicator of operating performance. You should not consider Adjusted
EBITDA as a substitute for operating profit, as an indicator of our operating performance or as an alternative to cash flows from operating
activities as a measure of liquidity. We may calculate Adjusted EBITDA differently from other companies.

In  addition,  in  the  future  we  may  incur  expenses  similar  to  those  excluded  when  calculating Adjusted  EBITDA.  Our  presentation  of
these measures should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items. Our
computation  of Adjusted  EBITDA  may  not  be  comparable  to  other  similarly  titled  measures  computed  by  other  companies,  because  all
companies do not calculate Adjusted EBITDA in the same fashion.

Our management does not consider Adjusted EBITDA in isolation or as an alternative to financial measures determined in accordance
with GAAP. The principal limitation of Adjusted EBITDA is that it excludes significant expenses and income that are required by GAAP
to be recorded in our financial statements. Some of these limitations are: (i) Adjusted EBITDA does not reflect our cash expenditures, or
future  requirements,  for  capital  expenditures  or  contractual  commitments;  (ii) Adjusted  EBITDA  does  not  reflect  changes  in,  or  cash
requirements  for,  our  working  capital  needs;  (iii)  Adjusted  EBITDA  does  not  reflect  the  interest  expense,  or  the  cash  requirements
necessary  to  service  interest  or  principal  payments  on  our  debts,  and  although  depreciation  and  amortization  are  non-cash  charges,  the
assets  being  depreciated  and  amortized  will  often  have  to  be  replaced  in  the  future;  (iv) Adjusted  EBITDA  does  not  reflect  any  cash
requirements for such replacements; (v) Adjusted EBITDA does not reflect the bargain purchase gain, which represents the excess of the
fair  value  of  net  assets  acquired  over  the  purchase  consideration;  and  (vi) Adjusted  EBITDA  does  not  reflect  the  loss  on  disposition  or
impairment, which represents the impairment of assets as of the reporting date. We do not consider these to be indicative of our ongoing
operations. 

22

 
 
 
   
 
 
 
 
 
 
 
 
  
 
 
 
Changes to financial accounting standards will require our operating leases to be recognized on the balance sheet.

All of our existing clinics are subject to leases. As we increase the number of our company-owned or managed clinics, we will increase
our  obligations  under  our  operating  leases.  Changes  to  financial  accounting  standards  will  require  such  leases  to  be  recognized  on  our
balance sheet in the future. The lease terms of our clinics vary, but typically have initial terms of between five and ten years with five-year
renewal options. The accounting treatment of these leases is described in Note 1 to our consolidated financial statements.

In February 2016, the FASB issued ASU No. 2016-02,  Leases (Topic 842). The new guidance will require lessees to recognize a right-
of-use  asset  and  a  lease  liability  for  virtually  all  leases,  other  than  leases  with  a  term  of  12  months  or  less,  and  to  provide  additional
disclosures about leasing arrangements. The Company will adopt this standard as of January 1, 2019, the first day of its 2019 fiscal year,
using  the  modified  retrospective  approach.  The  Company  will  elect  an  optional  practical  expedient  to  retain  its  current  classification  of
leases,  and  as  a  result,  anticipates  that  the  initial  impact  of  adopting  this  new  standard  on  its  consolidated  statement  of  income  and
consolidated statement of cash flows will not be material. The Company is still finalizing its adoption procedures, but it anticipates that the
adoption  of  this  standard  will  result  in  the  recognition  of  additional  right-of-use  assets  and  lease  liabilities  for  minimum  commitments
under noncancelable operating leases to range from approximately $10-11 million as of the date of adoption. The Company’s undiscounted
minimum lease commitments under its operating leases are disclosed in Note 13.

We  are  an  “emerging  growth  company”  as  defined  in  the  Securities Act  and  the  reduced  disclosure  requirements  applicable  to
emerging growth companies may make our common stock less attractive to investors.

We are an “emerging growth company” as defined in Section 2(a) of the Securities Act, as modified by the JOBS Act, and we may take
advantage of certain exemptions from various reporting requirements that are applicable to other public companies that are not “emerging
growth companies” including, among other things, not being required to comply with the auditor attestation requirements of Section 404 of
the Sarbanes-Oxley Act of 2002, as amended, reduced financial disclosure requirements, which include being permitted to provide only two
years of audited financial statements, with correspondingly reduced “Management’s Discussion and Analysis of Financial Condition and
Results of Operations” disclosure, reduced disclosure obligations regarding executive compensation and exemptions from the requirements
of  holding  a  non-binding  stockholder  advisory  vote  on  executive  compensation  and  stockholder  approval  of  any  golden  parachute
payments not previously approved. As a result, our stockholders may not have access to certain information that they may deem important.
In addition, Section 107 of the JOBS Act also provides that an emerging growth company can take advantage of the extended transition
period  provided  in  Section  7(a)(2)  of  the  Securities Act  for  complying  with  new  or  revised  accounting  standards.  We  have  irrevocably
elected not to avail ourselves of this exemption from new or revised accounting standards and, therefore, will be subject to the same new or
revised accounting standards as other public companies that are not emerging growth companies.

We  could  be  an  emerging  growth  company  until  as  late  as  December  31,  2019  (the  last  day  of  the  fiscal  year  following  the  fifth
anniversary of the date of our initial public offering, which occurred on November 14, 2014), although circumstances could cause us to
lose  that  status  earlier,  including  (i)  if  our  total  annual  gross  revenue  exceeds  $1.0  billion,  if  we  issue  more  than  $1.0  billion  in  non-
convertible  debt  securities  during  any  three-year  period,  or  (ii)  if  the  market  value  of  our  common  stock  held  by  non-affiliates  exceeds
$700.0  million  as  of  any  June  30  before  that  time.  Investors  may  find  our  common  stock  less  attractive  because  we  may  rely  on  these
exemptions. If some investors find our common stock less attractive as a result, there may be a less active trading market for our common
stock and our stock price may be more volatile. 

Pursuant to the JOBS Act, our independent registered public accounting firm will not be required to attest to the effectiveness of
our internal control over financial reporting pursuant to Section 404 for so long as we are an “emerging growth company.”

Section 404 of the Sarbanes-Oxley Act of 2002, as amended, or the Sarbanes-Oxley Act, requires annual management assessments of
the effectiveness of our internal control over financial reporting, starting with the second annual report that we file with the SEC as a public
company, including disclosure of any material weaknesses identified by our management in our internal control over financial reporting.
The  Sarbanes-Oxley  Act  generally  requires  in  the  same  report  a  report  by  our  independent  registered  public  accounting  firm  on  the
effectiveness of our internal control over financial reporting. However, under the JOBS Act, our independent registered public accounting
firm will not be required to attest to the effectiveness of our internal control over financial reporting pursuant to Section 404 until we are no
longer an “emerging growth company.” We could be an “emerging growth company” as late as December 31, 2019 (the last day of the
fiscal year following the fifth anniversary of the date of our initial public offering, which occurred on November 14, 2014).

23

 
 
 
 
 
 
  
 
 
 
 
 
We may identify material weaknesses that we may not be able to remediate in time to meet the applicable deadline imposed upon us for
compliance with the requirements of Section 404 of the Sarbanes-Oxley Act. In addition, if we fail to achieve and maintain the adequacy of
our internal controls, as such standards are modified, supplemented or amended from time to time, we may not be able to conclude that we
have effective internal controls over financial reporting in accordance with Section 404 of the Sarbanes-Oxley Act. If we are not able to
implement the requirements of Section 404 of the Sarbanes-Oxley Act in a timely manner or with adequate compliance, our independent
registered public accounting firm may issue an adverse opinion due to ineffective internal controls over financial reporting and we may be
subject  to  sanctions  or  investigation  by  regulatory  authorities,  such  as  the  SEC. As  a  result,  there  could  be  a  negative  reaction  in  the
financial markets due to a loss of confidence in the reliability of our financial statements. In addition, we may be required to incur costs in
improving our internal control system and the hiring of additional personnel. Any such action could have a material adverse effect on our
business, prospects, results of operations and financial condition.

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of
our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act), as of the end of the period
ended December 31, 2018. Based on such evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that, as of
such date, our disclosure controls and procedures were effective.

The requirements of being a public company, including compliance with the reporting requirements of the Exchange Act and the
requirements of the Sarbanes-Oxley Act, may strain our resources, increase our costs and distract management, and we may be
unable to comply with these requirements in a timely or cost-effective manner.

As  a  public  company  with  listed  equity  securities,  we  need  to  comply  with  certain  laws,  regulations  and  requirements,  including
corporate governance provisions of the Sarbanes-Oxley Act, related regulations of the SEC, and the requirements of The NASDAQ Capital
Market. Complying with these statutes, regulations and requirements occupies a significant amount of time of our Board of Directors and
management and has significantly increased our costs and expenses. We will continue to:

•

•

•

•

•

•

institute more comprehensive corporate governance and compliance functions;

design, establish, evaluate and maintain a system of internal control over financial reporting in compliance with the requirements of
Section  404(a)  of  the  Sarbanes-Oxley Act  and  the  related  rules  and  regulations  of  the  SEC  and  the  Public  Company Accounting
Oversight Board;

comply with rules promulgated by The NASDAQ Capital Market;

prepare and distribute periodic public reports in compliance with our obligations under the federal securities laws;

establish new internal policies, such as those relating to disclosure controls and procedures and insider trading; and

involve and retain outside counsel and accountants in the above activities.

Risks Related to Our Public Offerings and Listing of Our Common Stock on the NASDAQ Capital Market

Our stock price could be volatile and could decline.

The  price  at  which  our  common  stock  will  trade  could  be  extremely  volatile  and  may  fluctuate  substantially  due  to  the  following

factors, some of which are beyond our control:

•

•

•

•

variations in our operating results;

variations between our actual operating results and the expectations of securities analysts, investors and the financial community;

announcements of developments affecting our business or expansion plans by us or others; and

conditions and trends in the chiropractic industry.

As a result of these and other factors, investors in our common stock may not be able to resell their shares at or above their purchase

price.

24

 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In the past, securities class action litigation often has been instituted against companies following periods of volatility in the market
price of their securities. This type of litigation, if directed at us, could result in substantial costs and a diversion of management’s attention
and resources.

Provisions of Delaware law could discourage a takeover that stockholders may consider favorable.

As  a  Delaware  corporation,  we  have  elected  to  be  subject  to  the  Delaware  anti-takeover  provisions  contained  in  Section  203  of  the
Delaware General Corporation Law. Under Delaware law, a corporation may not engage in a business combination with any holder of 15%
or more of its capital stock unless the holder has held the stock for three years or, among other things, the Board of Directors has approved
the transaction. Our Board of Directors could rely on this provision to prevent or delay an acquisition of us. For a description of our capital
stock, see “Description of Capital Stock.” 

Future sales of our common stock may depress our stock price and our share price may decline due to the large number of shares
eligible for future sale or exchange.

Sales  of  substantial  amounts  of  our  common  stock  in  the  public  market  by  our  officers,  directors  or  significant  shareholders  may
adversely affect the market price of our common stock. Shares issued upon the exercise of outstanding options may be sold in the public
market.  Such  sales  could  create  the  perception  to  the  public  of  difficulties  or  problems  with  our  business. As  a  result,  these  sales  might
make it more difficult for us to sell securities in the future at a time and price that we deem necessary or appropriate.

The market price of our common stock could decline as a result of sales of a large number of shares of common stock in the market or
the perception that such sales could occur. These sales, or the possibility that these sales may occur, might also make it more difficult for
us to sell equity securities in the future at a time and at a price that we deem appropriate. As of December 31, 2018, we had 13,742,530
outstanding shares of common stock and are authorized to sell up to 20,000,000 shares of common stock. The trading volume of shares of
our common stock averaged 52,820 shares per day during the year ended December 31, 2018. Accordingly, sales of even small amounts of
shares of our common stock by existing stockholders may drive down the trading price of our common stock.

If securities analysts do not publish research or reports about our business or if they downgrade our company or our sector, the
price of our common stock could decline.

The trading market for our common stock depends in part on the research and reports that industry or financial analysts publish about us
or our business. We do not influence or control the reporting of these analysts. If one or more of the analysts who do cover us downgrade
or provide a negative outlook on our company or our industry, or the stock of any of our competitors, the price of our common stock could
decline. If one or more of these analysts ceases coverage of our company, we could lose visibility in the market, which in turn could cause
the price of our common stock to decline.

Our actual results may differ from forecasts.

It is difficult to accurately forecast our revenues, operating expenses and results, and operating data. The inability by us or the financial
community to accurately forecast our operating results could cause our net income in a given quarter to be less than expected or our net
losses in a given quarter to be greater than expected, which could cause a decline in the trading price of our common stock. We base our
current and forecasted expense and cash expenditure levels on our operating plans and estimates of future revenues, which are dependent on
the growth of the number of patients and the demand for our services. As a result, we may be unable to make accurate financial forecasts or
to adjust our spending in a timely manner to compensate for any unexpected shortfalls in revenues. We believe that these difficulties in
forecasting are even greater for financial analysts that may publish their own estimates of our financial results.

We do not intend to pay dividends. You will not receive funds without selling shares, and you may lose the entire amount of your
investment.

We have never declared or paid any cash dividends on our capital stock and do not intend to pay dividends in the foreseeable future.
We intend to invest our future earnings, if any, to fund our growth. We cannot assure you that you will receive a positive return on your
investment when you subsequently sell your shares or that you will not lose the entire amount of your investment.

Claims  for  indemnification  by  our  directors  and  officers  may  reduce  our  available  funds  to  satisfy  successful  third-party  claims
against us and may reduce the amount of money available to us.

Our amended and restated certificate of incorporation and bylaws provide that we will indemnify our directors and officers, in each
case  to  the  fullest  extent  permitted  by  Delaware  law.  In  addition,  we  have  entered  and  expect  to  continue  to  enter  into  agreements  to
indemnify  our  directors,  executive  officers  and  other  employees  as  determined  by  our  Board  of  Directors.  Under  the  terms  of  such
indemnification agreements, we are required to indemnify each of our directors and officers, to the fullest extent permitted by the laws of
the  state  of  Delaware,  if  the  basis  of  the  indemnitee’s  involvement  was  by  reason  of  the  fact  that  the  indemnitee  is  or  was  a  director  or
officer of the Company or any of its subsidiaries or was serving at the Company’s request in an official capacity for another entity. We
must indemnify our officers and directors against all reasonable fees, expenses, charges and other costs of any type or nature whatsoever,
including any and all expenses and obligations paid or incurred in connection with investigating, defending, being a witness in, participating
in (including on appeal), or preparing to defend, be a witness or participate in any completed, actual, pending or threatened action, suit,
claim or proceeding, whether civil, criminal, administrative or investigative, or establishing or enforcing a right to indemnification under
the indemnification agreement. The indemnification agreements also require us, if so requested, to advance within 30 days of such request
all reasonable fees, expenses, charges and other costs that such director or officer incurred, provided that such person will return any such
advance  if  it  is  ultimately  determined  that  such  person  is  not  entitled  to  indemnification  by  us. Any  claims  for  indemnification  by  our
directors  and  officers  may  reduce  our  available  funds  to  satisfy  successful  third-party  claims  and  may  reduce  the  amount  of  money

 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
available to us. 

25

 
 
 
ITEM 1B.               UNRESOLVED STAFF COMMENTS

Not applicable.

ITEM 2.                  PROPERTIES

We lease the property for our corporate headquarters and all of the properties on which we own or manage clinics. As of March 1, 2019,

we leased 52 facilities in which we operate or intend to operate clinics.

Our corporate headquarters are located at 16767 North Perimeter Drive, Suite 240, Scottsdale, Arizona 85260. The term of our lease for
this location expires on July 31, 2019. The primary functions performed at our corporate headquarters are financial, accounting, treasury,
marketing, operations, human resources, information systems support and legal.

We are also obligated under non-cancellable leases for the clinics which we own or manage. Our clinics are on average 1,200 square
feet. Our clinic leases generally have an initial term of five years, include one to two options to renew for terms of five years, and require us
to pay a proportionate share of real estate taxes, insurance, common area maintenance charges and other operating costs.

ITEM 3.                  LEGAL PROCEEDINGS  

In  the  normal  course  of  business,  we  are  party  to  litigation  from  time  to  time.  We  maintain  insurance  to  cover  certain  actions  and

believe that resolution of such litigation will not have a material adverse effect on the Company.

ITEM 4.                  MINE SAFETY DISCLOSURES

Not applicable.

PART II

ITEM  5.                                  MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS AND
ISSUER PURCHASES OF EQUITY SECURITIES

Beginning November 11, 2014, our common stock is traded on the NASDAQ Capital Market under the symbol “JYNT.”

Holders

As of December 31, 2018, there were approximately 11 holders of record of our common stock and 13,742,530 shares of our common

stock outstanding.

Dividends

Since  our  initial  public  offering,  we  have  not  declared  nor  paid  dividends  on  our  common  stock,  and  we  do  not  expect  to  pay  cash

dividends on our common stock in the foreseeable future.

26

 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
ITEM 6.                  SELECTED FINANCIAL DATA

Consolidated Statement of Operations Data:
(in thousands, except per share data)

Total revenues
Cost of revenues
Selling, general and administrative expense
Income (loss) from operations
Net income (loss)
Basic earnings (loss) per share
Diluted earnings (loss) per share
Weighted average shares outstanding used in computing

Basic earnings (loss) per share
Diluted earnings (loss) per share

Non-GAAP Financial Data:

Net income (loss)
Net interest
Depreciation and amoritzation expense
Tax (benefit) expense

EBITDA

Stock compensation expense
Acquisition related expenses
Loss on disposition or impairment
Bargain purchase gain
Adjusted EBITDA

Consolidated Balance Sheet Data:

(in thousands)
Cash and cash equivalents
Property and equipment
Deferred franchise costs
Goodwill and intangible assets
Other assets
Total assets
Deferred revenue
Other liabilities
Total liabilities
Stockholders' equity

  $

  $

  $

Year Ended December 31,

2018

2017
(as adjusted)

31,789    $
4,310   
26,680   
205   
253   
0.02   
0.02   

24,919 
3,224 
24,609 
(3,332)
(3,432)
(0.26)
(0.26)

13,669,107   
14,031,717   

13,245,119 
13,245,119 

253   
47   
1,556   
(38)  
1,818   
628   
4   
594   
(58)  
2,986    $

(3,432)
79 
2,017 
36 
(1,300)
594 
13 
418 
– 
(275)

As of December 31,

2018

2017
(as adjusted)

8,717    $
3,658   
3,489   
4,550   
3,112   
23,526   
13,609   
7,556   
21,165   
2,361   

4,216 
3,800 
2,811 
4,676 
2,932 
18,436 
11,547 
5,736 
17,283 
1,153 

(1)

Adjusted  EBITDA  consists  of  net  income  (loss),  before  interest,  income  taxes,  depreciation  and  amortization,  acquisition  related
expenses and stock compensation expense, bargain purchase gain, and loss on disposition or impairment. We have provided Adjusted
EBITDA because it is a measure of financial performance commonly used for comparing companies in our industry. You should not
consider Adjusted EBITDA as a substitute for operating profit as an indicator of our operating performance or as an alternative to
cash flows from operating activities as a measure of liquidity. We may calculate Adjusted EBITDA differently from other companies.

27

 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We believe that the use of Adjusted EBITDA provides an additional tool for investors to use in evaluating ongoing operating results and
trends  and  in  comparing  our  financial  measures  with  other  outpatient  medical  clinics,  which  may  present  similar  non-GAAP  financial
measures  to  investors.  In  addition,  you  should  be  aware  when  evaluating Adjusted  EBITDA  that  in  the  future  we  may  incur  expenses
similar to those excluded when calculating these measures. Our presentation of these measures should not be construed as an inference that
our future results will be unaffected by unusual or non-recurring items. Our computation of Adjusted EBITDA may not be comparable to
other  similarly  titled  measures  computed  by  other  companies,  because  all  companies  do  not  calculate Adjusted  EBITDA  in  the  same
fashion.

Our management does not consider Adjusted EBITDA in isolation or as an alternative to financial measures determined in accordance
with GAAP. The principal limitation of Adjusted EBITDA is that it excludes significant expenses and income that are required by GAAP
to be recorded in our financial statements. Some of these limitations are:

a. Adjusted  EBITDA  does  not  reflect  our  cash  expenditures,  or  future  requirements,  for  capital  expenditures  or  contractual

commitments;

b. Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs;

c. Adjusted EBITDA does not reflect the interest expense, or the cash requirements necessary to service interest or principal payments,

on our debts;

d. Although  depreciation  and  amortization  are  non-cash  charges,  the  assets  being  depreciated  and  amortized  will  often  have  to  be

replaced in the future, and Adjusted EBITDA does not reflect any cash requirements for such replacements;

e. Adjusted EBITDA does not reflect the bargain purchase gain, which represents the excess of the fair value of net assets acquired over

the purchase consideration; and

f. Adjusted  EBITDA  does  not  reflect  the  loss  on  disposition  or  impairment,  which  represents  the  impairment  of  assets  as  of  the

reporting date. We do not consider this to be indicative of our ongoing operations.

Because  of  these  limitations, Adjusted  EBITDA  should  not  be  considered  in  isolation  or  as  a  substitute  for  performance  measures
calculated in accordance with GAAP. We compensate for these limitations by relying primarily on our GAAP results and using Adjusted
EBITDA only supplementally. You should review the reconciliation of net income (loss) to Adjusted EBITDA above and not rely on any
single financial measure to evaluate our business. The table above reconciles net income (loss) to Adjusted EBITDA for the years ended
December 31, 2018 and 2017.

ITEM 7.                   MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS

The  following  discussion  and  analysis  of  the  results  of  operations  and  financial  condition  of  The  Joint  Corp.  for  the  years  ended
December  31,  2018  and  2017  should  be  read  in  conjunction  with  the  consolidated  financial  statements  and  the  notes  thereto,  and  other
financial information contained elsewhere in this Form 10-K.

Overview

Our principal business is to develop, own, operate, support and manage chiropractic clinics through franchising and the sale of regional

developer rights and through direct ownership and management arrangements throughout the United States.

    We  seek  to  be  the  leading  provider  of  chiropractic  care  in  the  markets  we  serve  and  to  become  the  most  recognized  brand  in  our

industry through the rapid and focused expansion of chiropractic clinics in key markets throughout North America and abroad. 

Key Performance Measures.   We receive monthly performance reports from our system and our clinics which include key performance
indicators per clinic including gross sales, same-store Comp Sales, number of new patients, conversion percentage, and member attrition. In
addition, we review monthly reporting related to clinic openings, clinic license sales, and various earnings metrics in the aggregate and per
clinic. We believe these indicators provide us with useful data with which to measure our performance and to measure our franchisees’ and
clinics’ performance.

Key Clinic Development Trends.   As of December 31, 2018, we and our franchisees operated 442 clinics, of which 394 were operated
by  franchisees  and  48  were  operated  as  company-owned  or  managed  clinics.  Of  the  48  company-owned  or  managed  clinics,  16  were
constructed and developed by us, and 32 were acquired from franchisees.

28

 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our current strategy is to grow through the sale and development of additional franchises, build upon our regional developer strategy,
and  reinitiate  our  efforts  to  expand  our  corporate  clinic  portfolio  within  clustered  locations  in  a  deliberate  and  measured  manner.  The
number of franchise licenses sold for the year ended December 31, 2018 increased to 99 licenses, up from 37 and 22 licenses for the years
ended December 31, 2017 and 2016, respectively. We ended 2018 with 21 regional developers who were responsible for 89% of the 99
licenses sold during the year. The growth reflects the power of the regional developer program to accelerate the number of clinics sold, and
eventually opened, across the country.

In addition, we believe that we can accelerate the development of, and revenue generation from, company-owned or managed clinics
through  the  further  selective  acquisition  of  existing  franchised  clinics  and  opening  of  greenfield  units.  We  will  seek  to  acquire  existing
franchised clinics that meet our criteria for demographics, site attractiveness, proximity to other clinics and additional suitability factors. As
of  March  1,  2019,  we  opened  two  greenfield  units,  executed  two  leases  for  future  greenfield  clinic  locations,  and  had  nine  additional
letters-of-intent in place for further greenfield expansion.

We  believe  that  The  Joint  has  a  sound  concept,  benefiting  from  the  fundamental  changes  taking  place  in  the  manner  in  which
Americans access chiropractic care and their growing interest in seeking effective, affordable natural solutions for general wellness. These
trends  join  with  the  strong  preference  we  have  seen  among  chiropractic  doctors  to  reject  the  insurance-based  model  to  produce  a
combination  that  benefits  the  consumer  and  the  service  provider  alike.  We  believe  that  these  forces  create  an  important  opportunity  to
accelerate the growth of our network.

Significant Events and/or Recent Developments

We continue to deliver on our strategic initiatives and to progress toward sustained profitability. For the year ended December 31, 2018
as compared to the year ended December 31, 2017, we saw gross system-wide sales grow by 30% and system-wide Comp Sales growth – or
“same store” retail sales of clinics that have been open for at least 13 full months – of 25%. We saw over 434,000 new patients in 2018, an
increase of 25% from our new patient count in 2017, with approximately 26% of those new patients having never been to a chiropractor
before.  We  are  not  only  increasing  our  percentage  of  market  share,  but  expanding  the  chiropractic  market.  These  factors,  along  with
continued  leverage  of  our  operating  expenses,  drove  improvement  in  our  bottom  line,  and  we  continue  to  drive  toward  sustainable
profitability with an increase of $3.7 million to net income of $0.3 million for the year ended December 31, 2018 as compared to net loss of
$3.4  million  the  year  ended  December  31,  2017.  Further,  cash  and  cash  equivalents  increased  to  $8.7  million  at  December  31,  2018
compared to $4.2 million at December 31, 2017.

Factors Affecting Our Performance

Our operating results may fluctuate significantly as a result of a variety of factors, including the timing of new clinic sales, openings,
closures, markets in which they are contained and related expenses, general economic conditions, consumer confidence in the economy,
consumer preferences, and competitive factors.

In May 2014, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2014-09, “Revenue
from  Contracts  with  Customers,”  which  requires  an  entity  to  recognize  the  amount  of  revenue  to  which  it  expects  to  be  entitled  for  the
transfer of promised goods or services to customers. The standard also calls for additional disclosures around the nature, amount, timing
and  uncertainty  of  revenue  and  cash  flows  arising  from  contracts  with  customers.  The ASU  replaced  most  existing  revenue  recognition
guidance in U.S. GAAP. We adopted the new standard effective January 1, 2018. Results for the year ended December 31, 2017 have been
adjusted to reflect the adoption of this standard. See Note 3, Revenue Disclosures, for detail around the impact.

Significant Accounting Polices and Estimates

The preparation of consolidated financial statements requires us to make estimates and assumptions. These estimates and assumptions
affect  the  reported  amounts  of  assets  and  liabilities  and  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  consolidated
financial statements, and the reported amounts of revenues and expenses during the reporting period. We base our accounting estimates on
historical  experience  and  other  factors  that  we  believe  to  be  reasonable  under  the  circumstances. Actual  results  could  differ  from  those
estimates.  We have discussed the development and selection of significant accounting policies and estimates with our Audit Committee.

Intangible Assets

Intangible assets consist primarily of re-acquired franchise and regional developer rights and customer relationships.  We amortize the
fair  value  of  re-acquired  franchise  rights  over  the  remaining  contractual  terms  of  the  re-acquired  franchise  rights  at  the  time  of  the
acquisition,  which  range  from  four  to  eight  years.  In  the  case  of  regional  developer  rights,  we  amortize  the  acquired  regional  developer
rights over the remaining contractual terms at the time of the acquisition, which range from three to seven years. The fair value of customer
relationships is amortized over their estimated useful life of two years. 

29

 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
Goodwill

Goodwill consists of the excess of the purchase price over the fair value of tangible and identifiable intangible assets acquired in the
acquisitions  of  franchises.    Goodwill  and  intangible  assets  deemed  to  have  indefinite  lives  are  not  amortized  but  are  subject  to  annual
impairment tests. As required, we perform an annual impairment test of goodwill as of the first day of the fourth quarter or more frequently
if events or circumstances change that would more likely than not reduce the fair value of a reporting unit below its carrying value. No
impairments of goodwill were recorded for the years ended December 31, 2018 and 2017.

Long-Lived Assets

We review our long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the
asset may not be recovered. We look primarily to estimated undiscounted future cash flows in its assessment of whether or not long-lived
assets have been impaired. We recorded an impairment of approximately $343,000 in long-lived assets for the year ended December 31,
2018. No impairments of long-lived assets were recorded for the year ended December 31, 2017. 

Stock-Based Compensation

We account for share-based payments by recognizing compensation expense based upon the estimated fair value of the awards on the
date of grant. We determine the estimated grant-date fair value of restricted shares using quoted market prices and the grant-date fair value
of stock options using the Black-Scholes option pricing model. In order to calculate the fair value of the options, certain assumptions are
made  regarding  the  components  of  the  model,  including  the  estimated  fair  value  of  underlying  common  stock,  risk-free  interest  rate,
volatility,  expected  dividend  yield  and  expected  option  life.  Changes  to  the  assumptions  could  cause  significant  adjustments  to  the
valuation. We recognize compensation costs ratably over the period of service using the straight-line method. 

Revenue Recognition

We  generate  revenue  primarily  through  our  company-owned  and  managed  clinics,  royalties,  franchise  fees,  advertising  fund,  and

through IT related income and computer software fees.

Revenues and Management Fees from Company Clinics.  We earn revenue from clinics that we own and operate or manage throughout
the United States.  In those states where we own and operate the clinic, revenues are recognized when services are performed. We offer a
variety  of  membership  and  wellness  packages  which  feature  discounted  pricing  as  compared  with  our  single-visit  pricing.    Amounts
collected  in  advance  for  membership  and  wellness  packages  are  recorded  as  deferred  revenue  and  recognized  when  the  service  is
performed.    In  other  states  where  state  law  requires  the  chiropractic  practice  to  be  owned  by  a  licensed  chiropractor,  we  enter  into  a
management  agreement  with  the  doctor’s  PC.    Under  the  management  agreement,  we  provide  administrative  and  business  management
services to the doctor’s PC in return for a monthly management fee.  Due to certain implicit variable consideration in these management
agreements, and based on past practices between the parties, we determined that we cannot meet the probable (more than 50% likely to
occur)  threshold  if  it  includes  all  of  the  variable  consideration  in  the  transaction  price.  Therefore,  we  recognize  revenue  under  these
contracts only when we have a high degree of confidence that revenue will not be reversed in a subsequent reporting period.

Royalties and Advertising Fund Revenue. We collect royalties, as stipulated in the franchise agreement, equal to 7% of gross sales and
a marketing and advertising fee currently equal to 2% of gross sales. Royalties, including franchisee contributions to advertising funds, are
calculated  as  a  percentage  of  clinic  sales  over  the  term  of  the  franchise  agreement.  The  franchise  agreement  royalties,  inclusive  of
advertising  fund  contributions,  represent  sales-based  royalties  that  are  related  entirely  to  our  performance  obligation  under  the  franchise
agreement and are recognized as franchisee clinic level sales occur. Royalties are collected bi-monthly two working days after each sales
period has ended.

Franchise Fees. We require the entire non-refundable initial franchise fee to be paid upon execution of a franchise agreement, which
typically has an initial term of ten years. Initial franchise fees are recognized ratably on a straight-line basis over the term of the franchise
agreement.    Our  services  under  the  franchise  agreement  include:  training  of  franchisees  and  staff,  site  selection,  construction/vendor
management and ongoing operations support. We provide no financing to franchisees and offer no guarantees on their behalf. The services
we provide are highly interrelated with the franchise license and as such are considered to represent a single performance obligation.

Software Fees.    We  collect  a  monthly  fee  for  use  of  our  proprietary  or  selected  chiropractic  or  customer  relationship  management
software, computer support, and internet services support. These fees are recognized ratably on a straight-line basis over the term of the
respective franchise agreement.

30

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Regional Developer Fees.  During  2011,  we  established  a  regional  developer  program  to  engage  independent  contractors  to  assist  in
developing  specified  geographical  regions.  Under  the  original  program,  regional  developers  paid  a  license  fee  for  each  franchise  they
received the right to develop within the region. In 2017, the program was revised to grant exclusive geographical territory and establish a
minimum development obligation within that defined territory. Regional developers receive fees which are collected from franchisees upon
the sale of franchises within their region and a royalty of 3% of sales generated by franchised clinics in their region. Regional developer
fees paid to the Company are nonrefundable and are recognized as revenue ratably on a straight-line basis over the term of the regional
developer agreement, which is considered to begin upon the execution of the agreement. Our services under regional developer agreements
include  site  selection,  grand  opening  support  for  the  clinics,  sales  support  for  identification  of  qualified  franchisees,  general  operational
support and marketing support to advertise for ownership opportunities. The services we provide are highly interrelated with the franchise
license and as such are considered to represent a single performance obligation.

Results of Operations

Total Revenues

Components of revenues for the year ended December 31, 2018 as compared to the year ended December 31, 2017, are as follows:

Year Ended
December 31,

2018

2017

Change from
Prior Year  

Percent Change 
from Prior Year

Revenues:

Revenues and management fees from company clinics
Royalty fees
Franchise fees
Advertising fund revenue
Software fees
Regional developer fees
Other revenues

  $ 14,672,865    $ 11,125,115    $
7,722,856     
    10,141,036     
1,381,784     
1,688,039     
2,753,776     
2,862,244     
1,137,363     
1,290,135     
399,045     
599,370     
398,929     
535,560     

3,547,750     
2,418,180     
306,255     
108,468     
152,772     
200,325     
136,631     

Total revenues

  $ 31,789,249    $ 24,918,868    $

6,870,381     

31.9%
31.3%
22.2%
3.9%
13.4%
50.2%
34.2%

27.6%

The reasons for the significant changes in our components of total revenues are as follows: 

Consolidated Results

  · Total revenues increased by $6.9 million, primarily due to the continued revenue growth of our company-owned or managed clinics and

continued expansion and revenue growth of our franchise base.

Corporate Clinics

  · Revenues and management fees from company-owned or managed clinics increased, primarily due to improved same-store sales growth,

and the addition of one company-managed clinic during the year.

Franchise Operations

  · Royalty  fees  and  advertising  fund  revenue  increased,  due  to  an  increase  in  the  number  of  franchised  clinics  in  operation  during  the
current period, along with continued sales growth in existing franchised clinics. As of December 31, 2018, and 2017, there were 394 and
352 franchised clinics in operation, respectively.

  · Franchise fees increased due to an increase in executed franchise agreements, as these fees are recognized ratably over the term of the
respective  franchise  agreement.    For  the  year  ended  December  31,  2018,  there  were  99  executed  franchise  license  sales  or  letters-of-
intent, compared to 37 for the year ended December 31, 2017.

  · Regional developer fees increased due to the sale of additional developer territories throughout 2017 and 2018 and the related revenue
recognition  over  the  life  of  the  regional  developer  agreements.  We  sold  four  new  regional  developer  territories  in  2018  and  10  new
territories in 2017. Given the ratable recognition of the revenue, the agreements executed during the course of 2017 now have a full year
of recognition in 2018.

  · Software fees revenue increased due to an increase in our franchise clinic base as described above.

31

 
 
  
  
 
 
 
 
 
 
 
   
 
 
 
 
   
   
 
 
 
 
   
   
   
   
   
 
   
      
      
      
  
 
 
 
  
 
 
 
  
 
 
 
 
 
Cost of Revenues

  Year Ended December 31,

Cost of Revenues

2018
4,310,249    $

  $

2017
3,224,238    $

  Change from   Percent Change
from Prior Year

Prior Year

1,086,011     

33.7%

For the year ended December 31, 2018, as compared with the year ended December 31, 2017, the total cost of revenues increased due
to an increase in regional developer royalties of $0.9 million, triggered by an increase in franchise royalty revenues of approximately 31%
coupled with a larger portion of our franchise base operating in regional developer territories, and an increase of $0.2 million in regional
developer commissions due to the larger number of franchise licenses sold in regional developer territories.

Selling and Marketing Expenses

  Year Ended December 31,

Selling and Marketing Expenses

2018
4,819,555    $

  $

2017
4,473,881    $

  Change from  
Prior Year

Percent Change
from Prior Year

345,674     

7.7%

Selling  and  marketing  expenses  increased  $0.3  million  for  the  year  ended  December  31,  2018,  as  compared  to  the  year  ended
December  31,  2017,  driven  by  an  increase  in  advertising  fund  expenditures  from  a  larger  franchise  base  and  increased  local  marketing
expenditures by the company-owned or managed clinics. 

Depreciation and Amortization Expenses

  Year Ended December 31,

Depreciation and Amortization Expenses

2018
1,556,240    $

  $

2017
2,017,323    $

  Change from   Percent Change
from Prior Year
(22.9)%

(461,083)    

Prior Year

Depreciation and amortization expenses decreased for the year ended December 31, 2018, as compared to the year ended December

31, 2017, primarily due to the impairment of previously depreciating assets as part of our change in IT strategy.

General and Administrative Expenses

General and Administrative Expenses

  $ 20,304,131    $ 18,117,532    $

2,186,599     

12.1%

  Year Ended December 31,

2018

2017

  Change from   Percent Change
from Prior Year

Prior Year

General and administrative expenses increased during the year ended December 31, 2018, compared to the year ended December 31,
2017, primarily due to an increase of approximately $1.6 million in payroll related expenses due to wage merit increases and accrued bonus
for  the  2018  period,  an  increase  in  professional,  legal  and  accounting  services  of  $0.3  million,  and  an  increase  in  utilities  and  facilities
expense of $0.1 million.

Income (Loss) from Operations 

  Year Ended December 31,

Income (Loss) from Operations

  $

Consolidated Results

2018
205,114    $ (3,332,077)   $

2017

  Change from   Percent Change
from Prior Year
106.2%

3,537,191     

Prior Year

Consolidated  income  (loss)  from  operations  changed  by  $3.5  million  for  the  year  ended  December  31,  2018  compared  to  the  year
ended  December  31,  2017,  primarily  driven  by  a  $3.2  million  improvement  in  operating  income  (loss)  in  the  corporate  clinic  segment
discussed below and an increase in income from franchised operations of $2.0 million discussed below, offset by an increase in unallocated
corporate overhead of $1.7 million.

32

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Franchise Operations

Our franchise operations segment had income from operations of $8.1 million for the year ended December 31, 2018, an increase of
$2.0  million,  compared  to  income  from  operations  of  $6.1  million  for  the  year  ended  December  31,  2017.  This  increase  was  primarily
driven by:

· An increase of approximately $3.2 million in total revenues (net of national marketing fund contributions), due primarily to

an approximately 31% increase in franchise royalty revenues; offset by

· An  increase  of  approximately  $0.1  million  in  general  and  administrative  expenses,  primarily  related  to  increases  of  $0.2
million in payroll related expenses, offset by decreases of $0.1 million in legal, accounting and professional services; and

· An increase of approximately $1.1 million in royalties and commissions paid to regional developers.

Corporate Clinics

Our  corporate  clinics  segment  (i.e.,  company-owned  or  managed  clinics)  had  income  from  operations  of  $1.5  million  for  the  year
ended December 31, 2018, an increase of $3.2 million compared to a loss from operations of $1.7 million for the year ended December 31,
2017. This increase was primarily driven by:

· An increase in revenues of approximately $3.5 million from company-owned or managed clinics; and

· A decrease of approximately $0.5 million in depreciation and amortization, primarily due to the impairment of previously

depreciating assets as part of our change in IT strategy; offset by

· An increase of approximately $0.3 million of selling and marketing expenses and $0.6 million in general and administrative

costs primarily due to wage merit increases and accrued bonus for the 2018 period.

Income Tax Benefit (Expense)

Income Tax Benefit (Expense)

  $

37,728    $

(35,880)   $

Year Ended December 31,

2018

2017

  Change from   Percent Change
from Prior Year
205.2%

Prior Year

73,608     

The  decrease  in  our  effective  tax  rate  is  primarily  due  to  U.S.  tax  reform  enacted  in  December  2017  which  decreased  the  valuation
allowance  on  our  deferred  tax  assets.  For  the  years  ended  December  31,  2018  and  2017,  the  effective  rates  were  -17.5%  and  -1.1%,
respectively. In 2018, the difference between the effective tax rate and the Federal statutory rate of 21% is primarily due to an increased
valuation allowance against our net deferred tax assets and the application of ASC 606 related to revenue recognition. The benefit created
in 2018 is due to U.S. tax reform creating indefinite lived assets which can offset indefinite lived liabilities.

U.S. Tax Reform

In December 2017, the Tax Cuts and Jobs Act (the “Act”) was enacted. The Act represents major tax reform legislation that, among
other provisions, reduces the U.S. corporate income tax rate. Certain income tax effects of the Act, including $3.9 million of tax expense
recorded  principally  due  to  the  write-down  of  our  net  deferred  tax  assets,  are  reflected  in  our  financial  results  in  accordance  with  Staff
Accounting  Bulletin  No.  118  (SAB  118),  which  provides  SEC  staff  guidance  regarding  the  application  of  Accounting  Standards
Codification (ASC) Topic 740, Income Taxes, in the reporting period in which the Act became law and a corresponding tax benefit from
the  release  of  valuation  allowance.  December  22,  2018  marked  the  end  of  the  measurement  period  of  SAB  118.  As  such,  we  have
completed our analysis. See Note 11 to the consolidated financial statements for further information on the financial statement impact of
the Act. 

Liquidity and Capital Resources

Sources of Liquidity

From 2012 until November 2014, when we completed an initial public offering (“IPO”), we financed our business primarily through

existing cash on hand and cash flows from operations.

33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On November 14, 2014, we completed our IPO of 3,000,000 shares of common stock at a price to the public of $6.50 per share. As a
result of the IPO, we received aggregate net proceeds, after deducting underwriting discounts, commissions and other offering expenses, of
approximately  $17.1  million.    On  November  18,  2014,  our  underwriters  exercised  their  option  to  purchase  450,000  additional  shares  of
common stock to cover over-allotments, pursuant to which we received aggregate net proceeds of approximately $2.7 million.

On November 25, 2015, we completed our follow-on public offering of 2,272,727 shares of our common stock at a price to the public
of $5.50 per share. On December 30, 2015, our underwriters exercised their over-allotment option to purchase an additional 340,909 shares
of common stock to cover over-allotments pursuant to which we received aggregate net proceeds of approximately $13.0 million.

We have used a significant amount of the net proceeds from our public offerings for the development of company-owned or managed
clinics.  We accomplished this by developing new clinics, and by repurchasing existing franchises. In addition, we have used proceeds from
our offerings to repurchase existing regional developer licenses and to continue to expand our franchised clinic business.  We are holding
the remaining net proceeds in cash or short-term bank deposits.

As of December 31, 2018, we had cash and short-term bank deposits of approximately $8.7 million. We generated approximately $5.5
million of cash flow from operating activities in the year ended December 31, 2018. We will continue to preserve cash, and while we plan
to  resume  the  acquisition  and  development  of  company-owned  or  managed  clinics,  we  intend  to  progress  at  a  measured  pace  and  target
geographic clusters where we are able to increase efficiencies through a consolidated real estate penetration strategy, leverage cooperative
advertising and marketing and attain general corporate and administrative operating efficiencies.

In January 2017, we executed a Credit and Security Agreement which provided a credit facility up to $5.0 million. We have drawn $1.0
million under the credit facility. See Note 9 to our consolidated financial statements included in this report for additional discussion of the
credit facility.

In addition to approximately $8.7 million of unrestricted cash on hand as of December 31, 2018, the Company’s principal sources of
liquidity are expected to be cash flows from operations, proceeds from debt financings or equity issuances, and/or proceeds from the sale of
assets. The Company expects its available cash and cash flows from operations, debt financings or equity issuances, or proceeds from the
sale of assets to be sufficient to fund its short-term working capital requirements. The Company’s long-term capital requirements, primarily
for acquisitions and other corporate initiatives, could be dependent on its ability to access additional funds through the debt and/or equity
markets.  The  Company  from  time  to  time  considers  and  evaluates  transactions  related  to  its  portfolio  including  debt  financings,  equity
issuances, purchases and sales of assets, and other transactions. There can be no assurance that the Company will continue to generate cash
flows at or above current levels or that the Company will be able to obtain the capital necessary to meet the Company’s short and long-term
capital requirements. 

Analysis of Cash Flows

Net cash provided by (used in) operating activities was $5.5 million for the year ended December 31, 2018, compared to net cash used
in operating activities of ($0.1 million) for the year ended December 31, 2017.  This change was attributable primarily to a change in net
income (loss).

Net cash used in investing activities was approximately $1.2 million and $0.4 million during the years ended December 31, 2018 and
2017, respectively.  For the year ended December 31, 2018, this includes acquisition of business of $0.1 million, purchases of property and
equipment  of  approximately  $1.1  million,  and  reacquisition  and  termination  of  regional  developer  rights  of  approximately  $0.2  million
partially  offset  by  payments  received  on  notes  receivable  of  approximately  $0.2  million.  For  the  year  ended  December  31,  2017,  this
includes purchases of property and equipment of approximately $0.4 million partially offset by payments received on notes receivable of
approximately $76,000.

Net cash provided by financing activities was approximately $0.3 million and $1.4 million during the years ended December 31, 2018
and 2017, respectively.  For the year ended December 31, 2018, this includes proceeds from exercise of stock options of approximately
$0.3  million  partially  offset  by  purchases  of  treasury  stock  under  employee  stock  plans  of  approximately  $5,000.  For  the  year  ended
December  31,  2017,  this  includes  borrowings  on  revolving  credit  note  payable  of  $1  million,  proceeds  from  sale  of  treasury  stock  of
approximately $0.3 million, proceeds from exercise of stock options of approximately $0.4 million partially offset by repayments on notes
payable of approximately $0.2 million.

Recent Accounting Pronouncements

See  Note  1, Nature  of  Operations  and  Summary  of  Significant  Accounting  Policies,  for  information  regarding  recently  issued

accounting pronouncements that may impact our financial statements.

34

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Contractual Obligations and Risk

The following table summarizes our contractual obligations at December 31, 2018 and the effect that such obligations are expected to

have on our liquidity and cash flows in future periods:

Operating leases
Notes payable

Off-Balance Sheet Arrangements

Payments Due by Fiscal Year
2020

2021

2019

Total

  Thereafter
  $ 13,779,023    $ 2,630,443    $2,406,645    $2,299,887    $2,195,077    $1,474,396    $2,772,575 
    1,100,000      1,100,000     
– 
  $ 14,879,023    $ 3,730,443    $2,406,645    $2,299,887    $2,195,077    $1,474,396    $2,772,575 

2023

2022

–     

–     

–     

–     

During  the  year  ended  December  31,  2018,  we  did  not  have  any  relationships  with  unconsolidated  organizations  or  financial
partnerships,  such  as  structured  finance  or  special  purpose  entities  that  were  established  for  the  purpose  of  facilitating  off-balance  sheet
arrangements.

ITEM 7A.               QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not required for smaller reporting companies.

ITEM 8.                 FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

The Joint Corp.

Report of Independent Registered Public Accounting Firm
Report of Independent Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2018 and 2017
Consolidated Statements of Operations for the Years Ended December 31, 2018 and 2017
Consolidated Statements of Stockholders’ Equity for the Years Ended December 31, 2018 and 2017
Consolidated Statements of Cash Flows for the Years Ended December 31, 2018 and 2017
Notes to Consolidated Financial Statements

35

Page

36
38
39
40
41
42
44

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
   
 
 
 
Report of Independent Registered Public Accounting Firm

To the Stockholders and Board of Directors of The Joint Corp. and Subsidiary

Opinion on the Financial Statements

We  have  audited  the  accompanying  consolidated  balance  sheet  of  The  Joint  Corp.  and  Subsidiary  (the  “Company”)  as  of  December  31,
2018, the related consolidated statements of operations, stockholders' equity, and cash flows for the year ended December 31, 2018, and
the  related  notes  collectively  referred  to  as  the  “financial  statements”.  In  our  opinion,  the  financial  statements  referred  to  above  present
fairly, in all material respects, the financial position of the Company as of December 31, 2018, and the results of its operations and its cash
flows for the year ended December 31, 2018, in conformity with accounting principles generally accepted in the United States of America.

Basis for Opinion

The Company's management is responsible for these financial statements. Our responsibility is to express an opinion on the Company’s
financial statements based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board
(United States) (“PCAOB”) and are required to be independent with respect to the Company in accordance with the U.S. federal securities
laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The
Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our
audit we are required to obtain an understanding of internal control over financial reporting but not for the purpose of expressing an opinion
on the effectiveness of the Company's internal control over financial reporting. Accordingly, we express no such opinion.

Our audit included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or
fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the
amounts  and  disclosures  in  the  financial  statements.  Our  audit  also  included  evaluating  the  accounting  principles  used  and  significant
estimates  made  by  management,  as  well  as  evaluating  the  overall  presentation  of  the  financial  statements.  We  believe  that  our  audit
provides a reasonable basis for our opinion.

36

 
 
 
 
 
 
 
 
 
 
 
 
 
Change in Accounting Principle

As discussed in Note 1 to the financial statements, the Company adopted Accounting Standards Codification (ASC) Topic 606, “Revenue
from Contracts with Customers,” using the full retrospective adoption method on January 1, 2018.

We have audited the adjustments to the 2017 financial statements to retrospectively apply the change in revenue recognition as a result of
the  adoption  of ASC  Topic  606,  “Revenue  from  Contracts  with  Customers”,  as  described  in  Note  1  to  the  financial  statements.  In  our
opinion, such adjustments are appropriate and have been properly applied. We were not engaged to audit, review, or apply any procedures
to the 2017 financial statements of the Company other than with respect to the adjustments and, accordingly, we do not express an opinion
or any other form of assurance on the 2017 financial statements taken as a whole.

/s/ Plante & Moran, PLLC

We have served as the Company’s auditor since 2013.

Denver, Colorado

March 8, 2019

37

 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders
The Joint Corp. and Subsidiary
Scottsdale, Arizona

OPINION ON THE FINANCIAL STATEMENTS

We  have  audited  the  accompanying  consolidated  balance  sheet  of  The  Joint  Corp.  and  Subsidiary  (the  "Company")  as  of  December  31,
2017, and the related consolidated statements of operations, stockholders' equity, and cash flows, for the year ended December 31, 2017,
and the related notes (collectively referred to as the "financial statements").

In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December 31,
2017,  and  the  results  of  their  operations  and  their  cash  flows  for  the  year  ended  December  31,  2017,  in  conformity  with  accounting
principles generally accepted in the United States of America.

BASIS FOR OPINION

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud.

/s/ EKS&H LLLP

Denver, Colorado
March 9, 2018

38

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
THE JOINT CORP. AND SUBSIDIARY
CONSOLIDATED BALANCE SHEETS

ASSETS

Current assets:

Cash and cash equivalents
Restricted cash
Accounts receivable, net
Income taxes receivable
Notes receivable - current portion
Deferred franchise costs - current portion
Prepaid expenses and other current assets

Total current assets
Property and equipment, net
Notes receivable, net of current portion
Deferred franchise costs, net of current portion
Intangible assets, net
Goodwill
Deposits and other assets

Total assets

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:

Accounts payable
Accrued expenses
Co-op funds liability
Payroll liabilities
Notes payable - current portion
Deferred rent - current portion
Deferred franchise revenue - current portion
Deferred revenue from company clinics
Other current liabilities

Total current liabilities

Notes payable, net of current portion
Deferred rent, net of current portion
Deferred franchise revenue, net of current portion
Deferred tax liability
Other liabilities

Total liabilities

Commitments and contingencies
Stockholders' equity:
Series A preferred stock, $0.001 par value; 50,000 shares authorized, 0 issued and outstanding,

as of December 31, 2018 and 2017

Common stock, $0.001 par value; 20,000,000 shares authorized, 13,757,200 shares issued and
13,742,530 shares outstanding as of December 31, 2018 and 13,600,338 shares issued and
13,586,254 outstanding as of December 31, 2017

Additional paid-in capital
Treasury stock 14,670 shares as of December 31, 2018 and 14,084 shares as of December 31,

2017, at cost

Accumulated deficit

Total stockholders' equity
Total liabilities and stockholders' equity

  $

  $

  $

December 31,
2018

December 31,
2017
(as adjusted)

8,716,874    $
138,078   
1,213,707   
268   
149,349   
611,047   
882,022   
11,711,345   
3,658,008   
128,723   
2,878,163   
1,634,060   
2,916,426   
599,627   
23,526,352    $

1,253,274    $
266,322   
104,057   
2,035,658   
1,100,000   
136,550   
2,370,241   
994,493   
477,528   
8,738,123   
–   
721,730   
11,239,221   
76,672   
389,362   
21,165,108   

4,216,221 
103,819 
1,138,380 
– 
171,928 
498,433 
542,342 
6,671,123 
3,800,466 
351,857 
2,312,837 
1,760,042 
2,916,426 
623,308 
18,436,059 

1,068,669 
86,959 
89,681 
867,430 
100,000 
152,198 
1,994,182 
867,804 
152,534 
5,379,457 
1,000,000 
802,492 
9,552,746 
136,434 
411,497 
17,282,626 

–   

– 

13,757   
38,189,251   

13,600 
37,229,869 

(90,856)  
(35,750,908)  
2,361,244   
23,526,352    $

(86,045)
(36,003,991)
1,153,433 
18,436,059 

  $

The accompanying notes are an integral part of these consolidated financial statements.

39

 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
THE JOINT CORP. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF OPERATIONS

Revenues:

Revenues and management fees from company clinics
Royalty fees
Franchise fees
Advertising fund revenue
Software fees
Regional developer fees
Other revenues

Total revenues

Cost of revenues:

Franchise cost of revenues
IT cost of revenues

Total cost of revenues

Selling and marketing expenses
Depreciation and amortization
General and administrative expenses

Total selling, general and administrative expenses

Loss on disposition or impairment
Income (loss) from operations

Other income (expense):
Bargain purchase gain
Other income (expense), net

Total other income (expense)

Income (loss) before income tax expense

Income tax benefit (expense)

  $

Year Ended
December 31,

2018

2017
(as adjusted)

14,672,865    $
10,141,036   
1,688,039   
2,862,244   
1,290,135   
599,370   
535,560   
31,789,249   

3,956,530   
353,719   
4,310,249   
4,819,555   
1,556,240   
20,304,131   
26,679,926   
593,960   
205,114   

58,006   
(47,765)  
10,241   

11,125,115 
7,722,856 
1,381,784 
2,753,776 
1,137,363 
399,045 
398,929 
24,918,868 

2,908,841 
315,397 
3,224,238 
4,473,881 
2,017,323 
18,117,532 
24,608,736 
417,971 
(3,332,077)

– 
(64,455)
(64,455)

215,355   

(3,396,532)

37,728   

(35,880)

Net income (loss) and comprehensive income (loss)

  $

253,083    $

(3,432,412)

Earnings (loss) per share:

Basic earnings (loss) per share
Diluted earnings (loss) per share

Basic weighted average shares
Diluted weighted average shares

  $

  $

0.02    $

0.02    $

(0.26)

(0.26)

13,669,107   
14,031,717   

13,245,119 
13,245,119 

The accompanying notes are an integral part of these consolidated financial statements.

40

 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
  
 
    
 
  
 
 
 
  
 
    
 
  
 
 
 
    
 
  
 
 
    
 
  
 
 
 
    
 
  
 
 
 
 
 
 
 
   
 
 
THE JOINT CORP. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY

  Additional

Common Stock

Shares

  Amount

Paid In
Capital

Treasury Stock

Shares

  Amount

  Accumulated  
Deficit

Total

Balances, December 31, 2016
Cumulative effect of change in

accounting principle - revenue
Stock-based compensation expense
Issuance of vested restricted stock
Purchases of treasury stock under

employee stock plans

Sale of treasury stock
Exercise of stock options
Net loss
Balances, December 31, 2017 - as

adjusted

Stock-based compensation expense
Issuance of vested restricted stock
Exercise of stock options
Purchases of treasury stock under

employee stock plans

Net income
Balances, December 31, 2018

    13,317,393    $

13,317    $36,398,588      296,504    $ (503,118)   $(28,983,374)   $ 6,925,413 

-     
-     
76,070     

-     
-     
206,875     
-     

-     
-     
76     

-     
594,371     
(76)    

-     
-     
-     

-     
-     
-     

(3,588,205)     (3,588,205)
594,371 
-     
- 
-     

-     
-     
207     
-     

-     

708     

(2,655)    
(127,057)     (283,128)     419,728     
-     
364,043     
-     
-     

-     
-     

(2,655)
-     
292,671 
-     
-     
364,250 
(3,432,412)     (3,432,412)

    13,600,338    $
-     
61,700     
95,162     

13,600    $37,229,869     
628,430     
(62)    
331,014     

-     
62     
95     

-     
-     
    13,757,200    $

-     
-     

-     
-     
13,757    $38,189,251     

14,084    $ (86,045)   $(36,003,991)   $ 1,153,433 
628,430 
- 
331,109 

-     
-     
-     

-     
-     
-     

-     
-     
-     

586     
-     

(4,811)
253,083 
14,670    $ (90,856)   $(35,750,908)   $ 2,361,244 

-     
253,083     

(4,811)    
-     

The accompanying notes are an integral part of these consolidated financial statements.

41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
   
      
      
      
      
      
      
  
   
   
   
   
   
   
   
   
   
   
   
   
 
 
  
 
 
THE JOINT CORP. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF CASH FLOWS

Year Ended
December 31,

2018

2017
(as adjusted)

  $

253,083    $

(3,432,412)

Cash flows from operating activities:
Net income (loss)
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating

activities:

Depreciation and amortization
Loss (gain) on sale of property and equipment
Loss on disposition or impairment of assets
Net franchise fees recognized upon termination of franchise agreements
Adjustment to deferred revenue from previous acquisitions
Recovery of bad debts
Bargain purchase gain
Deferred income taxes
Stock based compensation expense
Changes in operating assets and liabilties:

Accounts receivable
Income taxes receivable
Prepaid expenses and other current assets
Deferred franchise costs
Deposits and other assets
Accounts payable
Accrued expenses

Co-op funds liability
Payroll liabilities
Other liabilities
Deferred rent
Deferred revenue

Net cash provided by (used in) operating activities

Cash flows from investing activities:

Acquisition of business, net of cash acquired
Purchase of property and equipment
Reacquisition and termination of regional developer rights
Payments received on notes receivable

Net cash used in investing activities

Cash flows from financing activities:

Borrowings on revolving credit note payable
Purchases of treasury stock under employee stock plans
Proceeds from sale of treasury stock
Proceeds from exercise of stock options
Repayments on notes payable

Net cash provided by financing activities

Increase in cash
Cash and restricted cash, beginning of period
Cash and restricted cash, end of period

1,556,240   
974   
593,960   
(227,950)  
–   
–   
(58,006)  
(77,020)  
628,430   

(75,327)  
(268)  
(339,680)  
(802,990)  
38,983   
63,567   
177,768   
14,376   

1,168,228   
52,155   
(96,410)  
2,582,155   
5,452,268   

(100,000)  
(1,111,117)  
(278,250)  
245,713   
(1,243,654)  

–   
(4,811)  
–   
331,109   
–   
326,298   

2,017,323 
(14,525)
417,971 
(73,665)
133,943 
(40,000)
– 
15,734 
594,371 

(124,108)
42,014 
(42,817)
193,263 
77,927 
(36,752)
(213,038)
16,435 

117,009 
(635,461)
(410,964)
1,323,621 
(74,131)

– 
(449,204)
– 
76,351 
(372,853)

1,000,000 
(2,655)
292,671 
364,250 
(231,500)
1,422,766 

975,782 
3,344,258 
4,320,040 

4,534,912   
4,320,040   
8,854,952    $

  $

42

 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
During the years ended December 31, 2018 and 2017, cash paid for income taxes was $29,522 and $29,315, respectively. During the
years ended December 31, 2018 and 2017, cash paid for interest was $100,000 and $108,016, respectively.

Supplemental disclosure of non-cash activity:

As of December 31, 2018, we had property and equipment purchases of $121,038 and $1,595 included in accounts payable and accrued
expenses, respectively. As of December 31, 2017, we had property and equipment purchases of $50,474 included in accounts payable.

In connection with our acquisitions of franchises during the year ended December 31, 2018, we acquired $17,964 of property and
equipment, intangible assets of $129,000, and favorable leases of $15,302, in exchange for $100,000 in cash to the sellers.  Additionally,
at the time of these transactions, we carried deferred revenue of $12,998, representing franchise fees collected upon the execution of the
franchise agreement.  We netted this amount against the aggregate purchase price of the acquisitions (Note 2).

In connection with our reacquisition and termination of regional developer rights during the year ended December 31, 2018, we had
deferred revenue of $26,934 representing license fees collected upon the execution of the regional developer agreements.  We netted these
amounts against the aggregate purchase price of the acquisitions (Note 8).

In connection with the sale of the regional developer territories in Central Florida, Maryland/Washington DC, Minnesota, Texas,
Oklahoma and Arkansas, the Company issued notes receivable in the amount of $559,310 with revenue to be recognized over the
anticipated number of clinics to be opened in the respective territories. The Company has recognized $14,967 of revenue related to these
notes in the year ended December 31, 2017.

During December of 2017, the Company recorded an adjustment to goodwill related to deferred revenue from previous acquisitions of
$166,088.

The accompanying notes are an integral part of these consolidated financial statements.

43

 
 
 
 
 
 
 
 
 
 
 
 
THE JOINT CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1: Nature of Operations and Summary of Significant Accounting Policies

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of The Joint Corp. and its wholly-owned subsidiary, The

Joint Corporate Unit No. 1, LLC (collectively, the “Company”), which was dormant for all periods presented.

All  significant  intercompany  accounts  and  transactions  between  The  Joint  Corp.  and  its  subsidiary  have  been  eliminated  in

consolidation.

Comprehensive Income (Loss)

 Net income (loss) and comprehensive income (loss) are the same for the years ended December 31, 2018 and 2017.

Nature of Operations

The  Joint  Corp.,  a  Delaware  corporation,  was  formed  on  March  10,  2010.  Its  principal  business  purposes  are  owning,  operating,
managing  and  franchising  chiropractic  clinics,  selling  regional  developer  rights  and  supporting  the  operations  of  owned,  managed  and
franchised chiropractic clinics at locations throughout the United States of America. The franchising of chiropractic clinics is regulated by
the Federal Trade Commission and various state authorities.

The following table summarizes the number of clinics in operation under franchise agreements and as company-owned or managed for the
years ended December 31, 2018 and 2017:

Franchised clinics:

Clinics open at beginning of period

Opened or Purchased during the period
Acquired or sold during the period
Closed during the period

Clinics in operation at the end of the period

Company-owned or managed clinics:
Clinics open at beginning of period

Opened during the period
Acquired during the period
Closed or Sold during the period

Clinics in operation at the end of the period

Total clinics in operation at the end of the period

Clinic licenses sold but not yet developed
Executed letters of intent for future clinic licenses

Variable Interest Entities

Year Ended
 December 31,

2018

2017

352   
47   
(1)  
(4)  
394   

Year Ended
 December 31,

2018

2017

47   
–   
1   
–   
48   

442   

136   
19   

309 
41 
6 
(4)
352 

61 
– 
– 
(14)
47 

399 

104 
8 

An  entity  deemed  to  hold  the  controlling  interest  in  a  voting  interest  entity  or  deemed  to  be  the  primary  beneficiary  of  a  variable
interest entity (“VIE”) is required to consolidate the VIE in its financial statements. An entity is deemed to be the primary beneficiary of a
VIE if it has both of the following characteristics: (a) the power to direct the activities of a VIE that most significantly impact the VIE's
economic performance and (b) the obligation to absorb the majority of losses of the VIE or the right to receive the majority of benefits
from the VIE. Investments where the Company does not hold the controlling interest and are not the primary beneficiary are accounted
for under the equity method.

Certain states, in which the Company manages clinics, regulate the practice of chiropractic care and require that chiropractic services
be  provided  by  legal  entities  organized  under  state  laws  as  professional  corporations  or  PCs.  Such  PCs  are  VIEs.  In  these  states,  the
Company has entered into management services agreements with PCs under which the Company provides, on an exclusive basis, all non-
clinical services of the chiropractic practice. If the Company were to consolidate such PCs, the result would be an increase in its revenues
and  management  fees  from  company  clinics  of  $4.9  million  and  $4.5  million  for  the  years  ended  December  31,  2018  and  2017,
respectively, with a corresponding increase in general and administrative expenses for the same periods.  There would be no impact to net
income (loss) on the consolidated statements of operations or to the consolidated balance sheets.

 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
    
 
  
 
 
 
  
 
    
 
  
 
 
 
 
 
 
 
 
 
 
44

 
 
Cash

The  Company  considers  all  highly  liquid  instruments  purchased  with  an  original  maturity  of  three  months  or  less  to  be  cash
equivalents. The Company continually monitors its positions with, and credit quality of, the financial institutions with which it invests. As
of the balance sheet date and periodically throughout the period, the Company has maintained balances in various operating accounts in
excess of federally insured limits. The Company has invested substantially all its cash in short-term bank deposits. The Company had no
cash equivalents as of December 31, 2018 and 2017.

Restricted Cash

Restricted  cash  relates  to  cash  franchisees  and  corporate  clinics  contribute  to  the  Company’s  National  Marketing  Fund  and  cash
franchisees  provide  to  various  voluntary  regional  Co-Op  Marketing  Funds.  Cash  contributed  by  franchisees  to  the  National  Marketing
Fund  is  to  be  used  in  accordance  with  the  Franchise  Disclosure  Document  with  a  focus  on  regional  and  national  marketing  and
advertising.

Accounts Receivable

Accounts  receivable  represent  amounts  due  from  franchisees  for  initial  franchise  fees  and  royalty  fees.  The  Company  considers  a
reserve for doubtful accounts based on the creditworthiness of the entity. The provision for uncollectible amounts is continually reviewed
and  adjusted  to  maintain  the  allowance  at  a  level  considered  adequate  to  cover  future  losses.  The  allowance  is  management’s  best
estimate of uncollectible amounts and is determined based on specific identification and historical performance that the Company tracks
on  an  ongoing  basis. Actual  losses  ultimately  could  differ  materially  in  the  near  term  from  the  amounts  estimated  in  determining  the
allowance. As  of  December  31,  2018,  and  2017,  the  Company  had  an  allowance  for  doubtful  accounts  of  $0.  During  the  year  ended
December 31, 2017 the Company recovered $40,000 of accounts receivable that had previously been deemed uncollectible.

The  Company  writes  off  accounts  receivable  when  it  deems  them  uncollectible  and  records  recoveries  of  accounts  receivable
previously written off when it receives them. In the year ended December 31, 2017, the Company determined that certain working capital
advances from its PC entities in Illinois and New York were no longer collectible as a result of the sale or closure of the related clinics.
Accordingly, the Company wrote-off approximately $47,000 of accounts receivable to loss on disposition or impairment related to these
entities during the year ended December 31, 2017.

Deferred Franchise Costs

Deferred franchise costs represent commissions that are direct and incremental to the Company and are paid in conjunction with the
sale of a franchise. These costs are recognized as an expense when the respective revenue is recognized, which is generally over the term
of the related franchise agreement.

Property and Equipment

Property and equipment are stated at cost or for property acquired as part of franchise acquisitions at fair value at the date of closing.
Depreciation is computed using the straight-line method over estimated useful lives of three to seven years. Leasehold improvements are
amortized using the straight-line method over the shorter of the lease term or the estimated useful life of the assets.

Maintenance  and  repairs  are  charged  to  expense  as  incurred;  major  renewals  and  improvements  are  capitalized.  When  items  of
property or equipment are sold or retired, the related cost and accumulated depreciation are removed from the accounts and any gain or
loss is included in income.

Capitalized Software

The Company capitalizes certain software development costs. These capitalized costs are primarily related to software used by clinics
for  operations  and  by  the  Company  for  the  management  of  operations.  Costs  incurred  in  the  preliminary  stages  of  development  are
expensed  as  incurred.  Once  an  application  has  reached  the  development  stage,  internal  and  external  costs,  if  direct,  are  capitalized  as
assets in progress until the software is substantially complete and ready for its intended use. Capitalization ceases upon completion of all
substantial  testing.  The  Company  also  capitalizes  costs  related  to  specific  upgrades  and  enhancements  when  it  is  probable  the
expenditures will result in additional functionality. Software developed is recorded as part of property and equipment. Maintenance and
training costs are expensed as incurred. Internal use software is amortized on a straight-line basis over its estimated useful life, generally
five years. 

45

 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
Intangible Assets

Intangible assets consist primarily of re-acquired franchise and regional developer rights and customer relationships.  The Company
amortizes the fair value of re-acquired franchise rights over the remaining contractual terms of the re-acquired franchise rights at the time
of  the  acquisition,  which  range  from  four  to  eight  years.  In  the  case  of  regional  developer  rights,  the  Company  amortizes  the  acquired
regional  developer  rights  over  seven  years.  The  fair  value  of  customer  relationships  is  amortized  over  their  estimated  useful  life
of two years. 

Goodwill

Goodwill consists of the excess of the purchase price over the fair value of tangible and identifiable intangible assets acquired in the
acquisitions  of  franchises.    Goodwill  and  intangible  assets  deemed  to  have  indefinite  lives  are  not  amortized  but  are  subject  to  annual
impairment tests. As required, the Company performs an annual impairment test of goodwill as of the first day of the fourth quarter or
more  frequently  if  events  or  circumstances  change  that  would  more  likely  than  not  reduce  the  fair  value  of  a  reporting  unit  below  its
carrying value. No impairments of goodwill were recorded for the years ended December 31, 2018 and 2017.

Long-Lived Assets

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying
amount of the asset may not be recovered. The Company looks primarily to estimated undiscounted future cash flows in its assessment of
whether or not long-lived assets have been impaired. We recorded an impairment of approximately $343,000 in long-lived assets for the
year ended December 31, 2018. No impairments of long-lived assets were recorded for the year ended December 31, 2017.  

Advertising Fund

The Company has established an advertising fund for national/regional marketing and advertising of services offered by its clinics.
The monthly marketing fee is 2% of clinic sales. The Company segregates the marketing funds collected which are included in restricted
cash on its consolidated balance sheets. As amounts are expended from the fund, the Company recognizes a related expense.

Co-Op Marketing Funds

Some franchises have established regional Co-Ops for advertising within their local and regional markets. The Company maintains a
custodial  relationship  under  which  the  marketing  funds  collected  are  segregated  and  used  for  the  purposes  specified  by  the  Co-Ops’
officers. The marketing funds are included in restricted cash on the Company’s consolidated balance sheets.

Accounting for Costs Associated with Exit or Disposal Activities

The Company recognizes a liability for the cost associated with an exit or disposal activity that is measured initially at its fair value in

the period in which the liability is incurred.

Costs to terminate an operating lease or other contracts are (a) costs to terminate the contract before the end of its term or (b) costs
that will continue to be incurred under the contract for its remaining term without economic benefit to the entity. A liability for costs that
will continue to be incurred under a contract for its remaining term without economic benefit to the entity shall be recognized at the cease-
use date. In periods subsequent to initial measurement, changes to the liability are measured using the credit adjusted risk-free rate that
was used to measure the liability initially. The cumulative effect of a change resulting from a revision to either the timing or the amount of
estimated cash flows shall be recognized as an adjustment to the liability in the period of the change.

In  the  year  ended  December  31,  2017,  the  Company  ceased  use  of  eight  clinic  locations  from  its  corporate  clinics  segment  and
recognized  a  liability  of  approximately  $0.9  million  for  lease  exit  costs  incurred  based  on  the  remaining  lease  rental  due,  reduced  by
estimated sublease rental income that could be reasonably obtained for the properties. The Company recognized the resulting expense of
approximately $0.4 million in loss on disposition or impairment in the accompanying consolidated statement of operations.

46

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
Deferred Rent

The Company leases office space for its corporate offices and company-owned and managed clinics under operating leases, which
may include rent holidays and rent escalation clauses.  It recognizes rent holiday periods and scheduled rent increases on a straight-line
basis over the term of the lease.  The Company records tenant improvement allowances as deferred rent and amortizes the allowance over
the term of the lease, as a reduction to rent expense.

Revenue Recognition

The  Company  generates  revenue  primarily  through  its  company-owned  and  managed  clinics,  royalties,  franchise  fees,  advertising

fund, and through IT related income and computer software fees.

Revenues  and  Management  Fees  from  Company  Clinics.  The  Company  earns  revenues  from  clinics  that  it  owns  and  operates  or
manages throughout the United States.  In those states where the Company owns and operates the clinic, revenues are recognized when
services  are  performed.  The  Company  offers  a  variety  of  membership  and  wellness  packages  which  feature  discounted  pricing  as
compared  with  its  single-visit  pricing.   Amounts  collected  in  advance  for  membership  and  wellness  packages  are  recorded  as  deferred
revenue and recognized when the service is performed.  In other states where state law requires the chiropractic practice to be owned by a
licensed chiropractor, the Company enters into a management agreement with the doctor’s PC.  Under the management agreement, the
Company provides administrative and business management services to the doctor’s PC in return for a monthly management fee.  Due to
certain  implicit  variable  consideration  in  these  management  agreement  contracts,  and  based  on  past  practices  between  the  parties,  the
Company  determined  that  it  cannot  meet  the  probable  threshold  if  it  includes  all  of  the  variable  consideration  in  the  transaction  price.
Therefore, the Company recognizes revenue under these contracts only when it has a high degree of confidence that revenue will not be
reversed in a subsequent reporting period.

Royalties and Advertising Fund Revenue. The Company collects royalties, as stipulated in the franchise agreement, equal to 7% of
gross  sales,  and  a  marketing  and  advertising  fee  currently  equal  to  2%  of  gross  sales.  Royalties,  including  franchisee  contributions  to
advertising  funds,  are  calculated  as  a  percentage  of  clinic  sales  over  the  term  of  the  franchise  agreement.  The  franchise  agreement
royalties,  inclusive  of  advertising  fund  contributions,  represent  sales-based  royalties  that  are  related  entirely  to  the  Company’s
performance obligation under the franchise agreement and are recognized as franchisee clinic level sales occur. Royalties are collected bi-
monthly two working days after each sales period has ended.

Franchise  Fees.  The  Company  requires  the  entire  non-refundable  initial  franchise  fee  to  be  paid  upon  execution  of  a  franchise
agreement, which typically has an initial term of ten years. Initial franchise fees are recognized ratably on a straight-line basis over the
term of the franchise agreement.  The Company’s services under the franchise agreement include: training of franchisees and staff, site
selection, construction/vendor management and ongoing operations support. The Company provides no financing to franchisees and offers
no guarantees on their behalf. The services provided by the Company are highly interrelated with the franchise license and as such are
considered to represent a single performance obligation.

Software Fees.  The Company collects a monthly fee for use of its proprietary chiropractic software, computer support, and internet

services support. These fees are recognized ratably on a straight-line basis over the term of the respective franchise agreement.

Regional Developer Fees. During 2011, the Company established a regional developer program to engage independent contractors to
assist in developing specified geographical regions. Under the historical program, regional developers paid a license fee for each franchise
they  received  the  right  to  develop  within  the  region.  In  2017,  the  program  was  revised  to  grant  exclusive  geographical  territory  and
establish  a  minimum  development  obligation  within  that  defined  territory.  Regional  developers  receive  fees  which  are  collected  from
franchisees upon the sale of franchises within their region  and  a  royalty  of  3%  of  sales  generated  by  franchised  clinics  in  their  region.
Regional developer fees paid to the Company are nonrefundable and are recognized as revenue ratably on a straight-line basis over the
term of the regional developer agreement, which is considered to be upon the execution of the agreement. The Company’s services under
regional  developer  agreements  include  site  selection,  grand  opening  support  for  the  clinics,  sales  support  for  identification  of  qualified
franchisees,  general  operational  support  and  marketing  support  to  advertise  for  ownership  opportunities.  The  services  provided  by  the
Company are highly interrelated with the franchise license and as such are considered to represent a single performance obligation.

The  Company  entered  into  four  regional  developer  agreements  for  the  year  ended  December  31,  2018  and  ten  regional  developer
agreements for the year ended December 31, 2017 for which it received approximately $0.9 and $2.1 million, respectively, which was
deferred  as  of  the  respective  transaction  dates  and  will  be  recognized  as  revenue  ratably  on  a  straight-line  basis  over  the  term  of  the
regional  developer  agreement,  which  is  considered  to  be  upon  the  execution  of  the  agreement.  Certain  of  these  regional  developer
agreements resulted in the regional developer acquiring the rights to existing royalty streams from clinics already open in the respective
territory. In those instances, the revenue associated from the sale of the royalty stream is being recognized over the remaining life of the
respective franchise agreements.

47

 
 
 
 
 
 
 
 
  
 
 
 
 
 
Advertising Costs

Advertising costs are expensed as incurred. Advertising expenses for years ended December 31, 2018 and 2017 were $1,558,662 and

$1,397,076, respectively. 

Income Taxes

Deferred income taxes are recognized for differences between the basis of assets and liabilities for financial statement and income tax
purposes.  The  differences  relate  principally  to  depreciation  of  property  and  equipment  and  treatment  of  revenue  for  franchise  fees  and
regional developer fees collected. Deferred tax assets and liabilities represent the future tax consequence for those differences, which will
either be taxable or deductible when the assets and liabilities are recovered or settled. Deferred taxes are also recognized for operating
losses that are available to offset future taxable income. Valuation allowances are established when necessary to reduce deferred tax assets
to the amount expected to be realized.

The Company accounts for uncertainty in income taxes by recognizing the tax benefit or expense from an uncertain tax position only
if it is more likely than not that the tax position will be sustained upon examination by the taxing authorities, based on the technical merits
of  the  position.  The  Company  measures  the  tax  benefits  and  expenses  recognized  in  the  consolidated  financial  statements  from  such  a
position based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate resolution.

Earnings (Loss) per Common Share

Basic earnings (loss) per common share is computed by dividing the net income (loss) by the weighted-average number of common
shares  outstanding  during  the  period.  Diluted  earnings  (loss)  per  common  share  is  computed  by  giving  effect  to  all  potentially  dilutive
common shares including preferred stock, restricted stock, and stock options.

Net income (loss)

Weighted average common shares outstanding - basic
Effect of dilutive securities:

Unvested restricted stock and stock options

Weighted average common shares outstanding - diluted

Basic earnings (loss) per share
Diluted earnings (loss) per share

Year Ended
 December 31,

2018

2017
(as adjusted)

  $

253,083    $

(3,432,412)

13,669,107   

13,245,119 

362,609   
14,031,717   

– 
13,245,119 

  $
  $

0.02    $
0.02    $

(0.26)
(0.26)

The following table summarizes the potential shares of common stock that were excluded from diluted earnings (loss) per share, because
the effect of including these potential shares was anti-dilutive:

Unvested restricted stock
Stock options
Warrants

Stock-Based Compensation

Year Ended
 December 31,

2018

24,180   
651,036   
–   

2017

63,700 
1,003,916 
90,000 

The Company accounts for share-based payments by recognizing compensation expense based upon the estimated fair value of the
awards on the date of grant. The Company determines the estimated grant-date fair value of restricted shares using quoted market prices
and  the  grant-date  fair  value  of  stock  options  using  the  Black-Scholes  option  pricing  model.  In  order  to  calculate  the  fair  value  of  the
options, certain assumptions are made regarding the components of the model, including the estimated fair value of underlying common
stock,  risk-free  interest  rate,  volatility,  expected  dividend  yield  and  expected  option  life.  Changes  to  the  assumptions  could  cause
significant  adjustments  to  the  valuation.  The  Company  recognizes  compensation  costs  ratably  over  the  period  of  service  using  the
straight-line method. 

48

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Use of Estimates

The  preparation  of  the  consolidated  financial  statements  in  conformity  with  GAAP  requires  management  to  make  estimates  and
assumptions that affect the amounts reported in the consolidated financial statements and accompanying notes. Actual results could differ
from  those  estimates.  Items  subject  to  significant  estimates  and  assumptions  include  the  allowance  for  doubtful  accounts,  share-based
compensation  arrangements,  fair  value  of  stock  options,  useful  lives  and  realizability  of  long-lived  assets,  classification  of  deferred
revenue and deferred franchise costs, lease exit liabilities, realizability of deferred tax assets, impairment of goodwill and intangible assets
and purchase price allocations.

Recent Accounting Pronouncements

 Accounting Standards Adopted Effective January 1, 2018

On January 1, 2018, the Company adopted the guidance of Accounting Standards Codification 606 - Revenue from Contracts with
Customers (“ASC 606”). The Company adopted this change in accounting principles using the full retrospective method to all contracts at
the date of initial application. Accordingly, previously reported financial information has been restated to reflect the application of ASC
606  to  all  comparative  periods  presented.  The  Company  utilized  all  of  the  practical  expedients  for  adoption  allowed  under  the  full
retrospective method. The Company believes utilization of the practical expedients did not have a significant impact on the consolidated
financial statements for the periods presented herein.

Adoption of ASC 606 impacted the Company’s previously reported consolidated balance sheet as follows (in thousands):

THE JOINT CORP. AND SUBSIDIARY
CONSOLIDATED BALANCE SHEETS

ASSETS

Current assets:

Deferred franchise costs - current portion

Total current assets

Deferred franchise costs, net of current portion
Deposits and other assets

Total assets

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:

Deferred franchise revenue - current portion
Other current liabilities

Total current liabilities

Deferred revenue, net of current portion

Total liabilities
Stockholders' equity:
Accumulated deficit

Total stockholders' equity
Total liabilities and stockholders' equity

As of 
December 31, 2017 
(as reported)

Adjustments Due 
to ASC 606 
adoption

As of 
December 31, 2017
(as adjusted)

  $

  $

  $

  $

484 
6,657 
813 
612 
16,910 

  $

  $

  $

1,686 
49 
4,967 
4,693 
12,011 

(32,259)  
4,899 
16,910 

  $

14 
14 
1,500 
12 
1,526 

  $

  $

  $

308 
104 
412 
4,859 
5,271 

(3,745)  
(3,745)  
1,526 

  $

498 
6,671 
2,313 
623 
18,436 

1,994 
153 
5,379 
9,553 
17,283 

(36,004)
1,153 
18,436 

The revenue and deferred cost adjustments are due to the change in method of recognizing franchise and regional developer fees. See
Note  3, Revenue  Disclosures,  for  a  description  of  these  changes.  The  change  in  other  current  liabilities  relates  to  the  Company’s
classification of funds received related to letters-of-intent for future clinic licenses.

Adoption  of  ASC  606  impacted  the  Company’s  previously  reported  consolidated  statement  of  operations  for  the  year  ended

December 31, 2017, as follows (in thousands, except per share data):

49

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
THE JOINT CORP. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF OPERATIONS

Year Ended 
December 31, 2017  
(as reported)

Adjustments Due 
to ASC 606 
adoption

Year Ended 
December 31, 2017
(as adjusted)

  $

  $

  $

  $

1,442 
584 
25,164 

2,997 
3,312 
(3,175)  
(3,239)  
(3,275)   $

(61)   $
(185)  
(245)  

(88)  
(88)  
(157)  
(157)  
(157)   $

1,382 
399 
24,919 

2,909 
3,224 
(3,332)
(3,397)
(3,432)

(0.25)   $

(0.01)   $

(0.26)

Revenues:

Franchise fees
Regional developer fees

Total revenues

Cost of revenues:

Franchise cost of revenues
Total cost of revenues

Loss from operations
Loss before income tax expense
Net loss and comprehensive loss

Loss per share:
Basic and diluted loss per share

The revenue and deferred cost adjustments are due to the change in method of recognizing franchise and regional developer fees. See

Note 3, Revenue Disclosures, for a description of these changes.

In November 2016, the FASB issued ASU No. 2016-18,  Statement of Cash Flows (Topic 230): Restricted Cash (a consensus of the
FASB  Emerging  Issues  Task  Force),  to  provide  guidance  on  the  presentation  of  restricted  cash  or  restricted  cash  equivalents  in  the
statement  of  cash  flows.  The  Company  retrospectively  adopted  the  standard  on  January  1,  2018  and  reclassified  restricted  cash  to  be
included with cash and cash equivalents when reconciling the beginning of period and end of period total amounts on the statement of
cash flows. Accordingly, the Company reclassified its restricted cash into cash, cash equivalents, and restricted cash as of December 31,
2017, which resulted in an increase in net cash used in operating activities in the consolidated statement of cash flows for the year ended
December  31,  2017.  The  adoption  of  the  guidance  also  requires  the  Company  to  make  disclosures  about  the  nature  of  restricted  cash
balances. See previous discussion in Note 1. ‘Restricted Cash’ for these disclosures.

In December 2017, the Securities and Exchange Commission staff issued Staff Accounting Bulletin No. 118, Income Tax Accounting
Implications of the Tax Cuts and Jobs Act (“SAB 118”), which allows the Company to record provisional amounts during a measurement
period not to extend beyond one year form the enactment date. SAB 118 was codified by the FASB as part of ASU No. 2018-05,
Amendments to SEC Paragraphs Pursuant to SEC Staff Accounting Bulletin No. 118. The Company completed its determination of the
accounting implications of the 2017 Tax Act on its accruals during the quarter ended September 30, 2018.  

Additional new accounting guidance became effective for the Company effective January 1, 2018  that  the  Company  reviewed  and
concluded  was  either  not  applicable  to  the  Company's  operations  or  had  no  material  effect  on  the  Company's  consolidated  financial
statements.

Newly Issued Accounting Standards Not Yet Adopted

In  February  2016,  the  FASB  issued ASU  No.  2016-02,  Leases (Topic 842).  The  new  guidance  will  require  lessees  to  recognize  a
right-of-use asset and a lease liability for virtually all leases, other than leases with a term of 12 months or less, and to provide additional
disclosures about leasing arrangements. The Company will adopt this standard as of January 1, 2019, the first day of its 2019 fiscal year,
using the modified retrospective approach. The Company will elect an optional practical expedient to retain its current classification of
leases,  and  as  a  result,  anticipates  that  the  initial  impact  of  adopting  this  new  standard  on  its  consolidated  statement  of  income  and
consolidated statement of cash flows will not be material. The Company is still finalizing its adoption procedures, but it anticipates that
the adoption of this standard will result in the recognition of additional right-of-use assets and lease liabilities for minimum commitments
under  noncancelable  operating  leases  to  range  from  approximately  $10-11  million  as  of  the  date  of  adoption.  The  Company’s
undiscounted minimum lease commitments under its operating leases are disclosed in Note 13. Recognition of a lease liability related to
operating  leases  will  not  impact  any  covenants  related  to  the  Company's  long-term  debt  because  the  debt  agreements  specify  that
covenant ratios be calculated using U.S. GAAP in effect at the time the debt agreements were entered into.

50

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
The  Company  reviewed  other  newly  issued  accounting  pronouncements  and  concluded  that  they  either  are  not  applicable  to  the

Company's operations or that no material effect is expected on the Company's financial statements upon future adoption.

Note 2: Acquisitions

On April 6, 2018, the Company entered into an Asset and Franchise Purchase Agreement under which (i) the Company repurchased
from the seller one operating franchise in San Diego, California and (ii) the parties agreed to terminate a second franchise agreement for
an operating franchise. The Company intends to operate the remaining franchise as a company-managed clinic. The total purchase price
for the transaction was $100,000, less $12,998 of deferred revenue resulting in total purchase consideration of $87,002.

The  Company  incurred  approximately  $3,250  of  transaction  costs  related  to  this  acquisition,  which  are  included  in  general  and

administrative expenses in the accompanying consolidated statements of operations.

Purchase Price Allocation

The  following  summarizes  the  aggregate  estimated  fair  values  of  the  assets  acquired  and  liabilities  assumed  during  2018  as  of  the

acquisition date:

Property and equipment
Intangible assets
Favorable leases
Total assets acquired
Deferred tax liability
Bargain purchase gain
Net purchase price

  $

  $

17,964 
129,000 
15,302 
162,266 
(17,258)
(58,006)
87,002 

Intangible assets in the table above consist of reacquired franchise rights of $85,000 amortized over an estimated useful life of four

years and customer relationships of $44,000 amortized over an estimated useful life of two years.

Pro Forma Results of Operations (Unaudited)

The  following  table  summarizes  selected  unaudited  pro  forma  consolidated  statements  of  operations  data  for  the  years  ended

December 31, 2018 and 2017 as if the acquisition in 2018 had been completed on January 1, 2017.

Revenues, net
Net income (loss)

Pro Forma for the Year Ended
  December 31, 2018  December 31, 2017
25,151,938 
  $
(3,660,834)
  $

31,841,993    $
184,892    $

This selected unaudited pro forma consolidated financial data is included only for the purpose of illustration and does not necessarily
indicate what the operating results would have been if the acquisition had been completed on that date. Moreover, this information is not
indicative of what the Company’s future operating results will be. The information for 2017 and 2018 prior to the acquisition is included
based  on  prior  accounting  records  maintained  by  the  acquired  company.  In  some  cases,  accounting  policies  differed  materially  from
accounting policies adopted by the Company following the acquisition. For 2018, this information includes actual data recorded in the
Company’s  financial  statements  for  the  period  subsequent  to  the  date  of  the  acquisition.  The  Company’s  consolidated  statement  of
operations  for  the  year  ended  December  31,  2018  includes  net  revenue  and  net  income  of  approximately  $226,000  and  $96,000,
respectively, attributable to the acquisition.

The pro forma amounts included in the table above reflect the application of accounting policies and adjustment of the results of the
clinics  to  reflect  the  additional  depreciation  and  amortization  that  would  have  been  charged  assuming  the  fair  value  adjustments  to
property and equipment and intangible assets had been applied from January 1, 2017.

51

 
 
 
 
 
  
 
 
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
Note 3: Revenue Disclosures

Company-owned or Managed Clinics

The Company earns revenues from clinics that it owns and operates or manages throughout the United States.  In those states where
the  Company  owns  and  operates  the  clinic,  revenues  are  recognized  when  services  are  performed.  The  Company  offers  a  variety  of
membership  and  wellness  packages  which  feature  discounted  pricing  as  compared  with  its  single-visit  pricing.   Amounts  collected  in
advance for membership and wellness packages are recorded as deferred revenue and recognized when the service is performed.  In other
states where state law requires the chiropractic practice to be owned by a licensed chiropractor, the Company enters into a management
agreement  with  the  doctor’s  PC.    Under  the  management  agreement,  the  Company  provides  administrative  and  business  management
services to the doctor’s PC in return for a monthly management fee.  Due to certain implicit variable consideration in these management
agreement contracts, and based on past practices between the parties, the Company determined that it cannot meet the probable threshold
if it includes all of the variable consideration in the transaction price. Therefore, the Company recognizes revenue under these contracts
only when it has a high degree of confidence that revenue will not be reversed in a subsequent reporting period.

Franchising Fees, Royalty Fees, Advertising Fund Revenue, and Software Fees

The Company currently franchises its concept across 32 states. The franchise arrangement is documented in the form of a franchise
agreement.  The  franchise  arrangement  requires  the  Company  to  perform  various  activities  to  support  the  brand  that  do  not  directly
transfer goods and services to the franchisee, but instead represent a single performance obligation, which is the transfer of the franchise
license.  The  intellectual  property  subject  to  the  franchise  license  is  symbolic  intellectual  property  as  it  does  not  have  significant
standalone functionality, and substantially all of the utility is derived from its association with the Company’s past or ongoing activities.
The nature of the Company’s promise in granting the franchise license is to provide the franchisee with access to the brand’s symbolic
intellectual property over the term of the license. The services provided by the Company are highly interrelated with the franchise license
and as such are considered to represent a single performance obligation.

The transaction price in a standard franchise arrangement primarily consists of (a) initial franchise fees; (b) continuing franchise fees
(royalties); (c) advertising fees; and (d) software fees. Since the Company considers the licensing of the franchising right to be a single
performance obligation, no allocation of the transaction price is required.

The Company recognizes the primary components of the transaction price as follows:

• Franchise fees are recognized as revenue ratably on a straight-line basis over the term of the franchise agreement commencing with
the execution of the franchise agreement. As these fees are typically received in cash at or near the beginning of the franchise term,
the cash received is initially recorded as a contract liability until recognized as revenue over time;

• The  Company  is  entitled  to  royalties  and  advertising  fees  based  on  a  percentage  of  the  franchisee's  gross  sales  as  defined  in  the
franchise  agreement.  Royalty  and  advertising  revenue  are  recognized  when  the  franchisee's  sales  occur.  Depending  on  timing
within a fiscal period, the recognition of revenue results in either what is considered a contract asset (unbilled receivable) or, once
billed, accounts receivable, on the balance sheet.

• The Company is entitled to a software fee, which is charged monthly. The Company recognizes revenue related to software fees

ratably on a straight-line basis over the term of the franchise agreement.

In determining the amount and timing of revenue from contracts with customers, the Company exercises significant judgment with
respect to collectability of the amount; however, the timing of recognition does not require significant judgment as it is based on either the
franchise  term  or  the  reported  sales  of  the  franchisee,  none  of  which  require  estimation.  The  Company  believes  its  franchising
arrangements do not contain a significant financing component.

Prior to the adoption of ASC 606, the Company generally recognized the entire franchise fee as revenue at the clinic opening date.
The  impact  on  the  Company's  previously  reported  financial  statements  of  the  change  from  that  policy  to  the  policy  described  above  is
presented in Note 1, Nature of Operations and Summary of Significant Accounting Policies.

Under ASC 606, the Company recognizes advertising fees received under franchise agreements as advertising fund revenue. Under
previously  issued  accounting  guidance  for  franchisors,  advertising  revenue  and  expense  were  recognized  in  the  same  amount  in  each
period.  That  guidance  was  superseded  by ASC  606  such  that  advertising  expense  may  now  be  different  than  the  advertising  revenue
recognized as described above. The impact of these changes with respect to advertising fees and advertising expenses on the Company's
previously reported financial statements was not material.

52

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Regional Developer Fees

The Company currently utilizes regional developers to assist in the development of the  brand  across  certain  geographic  territories.
The arrangement is documented in the form of a regional developer agreement. The arrangement between the Company and the regional
developer requires the Company to perform various activities to support the brand that do not directly transfer goods and services to the
regional developer, but instead represent a single performance obligation, which is the transfer of the development rights to the defined
geographic  region.  The  intellectual  property  subject  to  the  development  rights  is  symbolic  intellectual  property  as  it  does  not  have
significant standalone functionality, and substantially all of the utility is derived from its association with the Company’s past or ongoing
activities. The nature of the Company’s promise in granting the development rights is to provide the regional developer with access to the
brand’s symbolic intellectual property over the term of the agreement. The services provided by the Company are highly interrelated with
the development of the territory and the resulting franchise licenses sold by the regional developer and as such are considered to represent
a single performance obligation.

The  transaction  price  in  a  standard  regional  developer  arrangement  primarily  consists  of  the  initial  territory  fees.  The  Company
recognizes  the  regional  developer  fee  as  revenue  ratably  on  a  straight-line  basis  over  the  term  of  the  regional  developer  agreement
commencing with the execution of the regional developer agreement. As these fees are typically received in cash at or near the beginning
of the term of the regional developer agreement, the cash received is initially recorded as a contract liability until recognized as revenue
over time.

Disaggregation of Revenue

The  Company  believes  that  the  captions  contained  on  the  consolidated  statements  of  operations  appropriately  reflect  the

disaggregation of its revenue by major type for the years ended December 31, 2018 and 2017.

Rollforward of Contract Liabilities and Contract Assets

Changes in the Company's contract liability for deferred franchise and regional development fees during the year ended December 31,

2018 and 2017 were as follows (in thousands):

Balance at December 31, 2016
Recognized as revenue during the year ended December 31, 2017
Fees received and deferred during the year ended December 31, 2017
Balance at December 31, 2017
Recognized as revenue during the year ended December 31, 2018
Fees received and deferred during the year ended December 31, 2018
Balance at December 31, 2018

Deferred Revenue
short and long-term

  $

  $

  $

9,598 
(1,781)
3,730 
11,547 
(2,287)
4,349 
13,609 

Changes in the Company's contract assets for deferred franchise costs during the year ended December 31, 2018 and 2017 were as

follows (in thousands):

Balance at December 31, 2016
Recognized as cost of revenue during the year ended December 31, 2017
Costs incurred and deferred during the year ended December 31, 2017
Balance at December 31, 2017
Recognized as cost of revenue during the year ended December 31, 2018
Costs incurred and deferred during the year ended December 31, 2018
Balance at December 31, 2018

53

Deferred Franchise Costs
short and long-term

  $

  $

  $

3,023 
(477)
265 
2,811 
(631)
1,309 
3,489 

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  following  table  illustrates  revenues  expected  to  be  recognized  in  the  future  related  to  performance  obligations  that  were

unsatisfied (or partially unsatisfied) as of December 31, 2018 (in thousands):

Contract liabilities expected to be recognized in
2019
2020
2021
2022
2023
Thereafter
Total

Amount

2,370 
2,373 
2,247 
1,809 
1,332 
3,478 
13,609 

  $
  $
  $
  $
  $
  $
  $

Note 4: Restricted Cash

The  table  below  reconciles  the  cash  and  cash  equivalents  balance  and  restricted  cash  balances  from  the  Company’s  consolidated

balance sheets to the amount of cash reported on the consolidated statements of cash flows:

Cash and cash equivalents
Restricted cash
Total cash, cash equivalents and restricted cash

Note 5: Notes Receivable

December 31,

2018
8,716,874    $
138,078   
8,854,952    $

2017
4,216,221 
103,819 
4,320,040 

  $

  $

Effective April 29, 2017, the Company entered into a regional developer agreement for certain territories in the state of Florida in
exchange  for  $320,000,  of  which  $187,000  was  funded  through  a  promissory  note.  The  note  bears  interest  at  10%  per  annum  for  42
months and requires monthly principal and interest payments over 36 months, beginning November 1, 2017 and maturing on October 1,
2020. The note is secured by the regional developer rights in the respective territory.

Effective August 31, 2017, the Company entered into a regional developer agreement for certain territories in Maryland/Washington
DC in exchange for $220,000, of which $117,475 was funded through a promissory note. The note bears interest at 10% per annum for 36
months and requires monthly principal and interest payments over 36 months, beginning September 1, 2017 and maturing on August 1,
2020. The note is secured by the regional developer rights in the respective territory.

Effective September 22, 2017, the Company entered into a regional developer and asset purchase agreement for certain territories in
Minnesota in exchange for $228,293, of which $119,147 was funded through a promissory note. The note bears interest at 10% per annum
for  36  months  and  requires  monthly  principal  and  interest  payments  over  36  months,  beginning  October  1,  2017  and  maturing  on
September 1, 2020. The note is collateralized by the regional developer rights in the territory. The note was paid in full on September 28,
2018.

Effective October 10, 2017, the Company entered into a regional developer agreement for certain territories in Texas, Oklahoma and
Arkansas in exchange for $170,000, of which $135,688 was funded through a promissory note. The note bears interest at 10% per annum
for  36  months  and  requires  monthly  principal  and  interest  payments  over  36  months,  maturing  on  October  24,  2020.  The  note  is
collateralized by the regional developer rights in the territory.

The net outstanding balances of the notes as of December 31, 2018, and 2017 were $278,072 and $523,785, respectively. Maturities

of notes receivable as of December 31, 2018 are as follows:

2019
2020
Total

  $

  $

149,349 
128,723 
278,072 

54

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
Note 6: Property and Equipment

Property and equipment consist of the following:

Office and computer equipment
Leasehold improvements
Software developed

Accumulated depreciation

Construction in progress

December 31,

2018

2017

  $

  $

1,243,104    $
5,407,915   
1,145,742   
7,796,761   
(4,909,002) 
2,887,759   
770,249   
3,658,008    $

1,137,970 
5,117,379 
1,066,454 
7,321,803 
(3,928,349)
3,393,454 
407,012 
3,800,466 

Depreciation expense was $1,049,942 and $1,438,443 for the years ended December 31, 2018 and 2017, respectively.

In August 2018, the Board of Directors approved a change in strategy as it relates to the development of the Company’s IT platform.
The Company will move away from internal development and utilize a third-party software-as-a-service CRM platform as the basis for its
IT  infrastructure.  Based  on  this  decision,  the  Company  recorded  an  impairment  of  approximately  $343,000  of  previously  capitalized
software development costs during the year ended December 31, 2018.

Note 7: Fair Value Consideration

The Company’s financial instruments include cash, restricted cash, accounts receivable, notes receivable, accounts payable, accrued

expenses and notes payable. The carrying amounts of its financial instruments approximate their fair value due to their short maturities.

The Company does not use derivative financial instruments to hedge exposures to cash-flow, market or foreign-currency risks.

Authoritative  guidance  defines  fair  value  as  the  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a  liability  (an  exit
price) in an orderly transaction between market participants at the measurement date. The guidance establishes a hierarchy for inputs used
in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the
most observable inputs be used when available. Observable inputs are inputs that market participants would use in pricing the asset or
liability, developed based on market data obtained from sources independent of the Company. Unobservable inputs are inputs that reflect
the Company’s assumptions of what market participants would use in pricing the asset or liability developed based on the best information
available in the circumstances. The hierarchy is broken down into three levels based on reliability of the inputs as follows:

  Level 1:

Observable inputs such as quoted prices in active markets;

  Level 2:

Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and

  Level 3:

Unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own
assumptions.

As of December 31, 2018, and 2017, the Company did not have any financial instruments that are measured on a recurring basis as

Level 1, 2 or 3.

The intangible assets resulting from the acquisition (reference Note 2) were recorded at estimated fair value on a non-recurring basis

and are considered Level 3 within the fair value hierarchy.

55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
Note 8:

Intangible Assets

On July 26, 2018, the Company entered into an agreement under which it repurchased the regional development rights to develop
franchises in Las Vegas, Nevada. The total consideration for the transaction was $278,250, paid in cash. The Company carried a deferred
revenue  balance  associated  with  these  transactions  of  $26,934,  representing  license  fees  collected  upon  the  execution  of  the  regional
developer  agreements.    The  Company  accounted  for  the  termination  of  development  rights  associated  with  unsold  or  undeveloped
franchises as a cancellation, and the associated deferred revenue was netted against the aggregate purchase price.  

Intangible assets consisted of the following:

Amortized intangible assets:
Reacquired franchise rights
Customer relationships
Reacquired development rights

Amortized intangible assets:
Reacquired franchise rights
Customer relationships
Reacquired development rights

Gross Carrying
Amount

As of December 31, 2018
Accumulated
Amortization  

Net Carrying
Value

1,758,000    $
745,000   
1,413,316   
3,916,316    $

921,138    $
717,498   
643,620   
2,282,256    $

836,862 
27,502 
769,696 
1,634,060 

Gross Carrying
Amount

As of December 31, 2017
Accumulated
Amortization  

Net Carrying
Value

1,673,000    $
701,000   
1,162,000   
3,536,000    $

657,943    $
674,667   
443,348   
1,775,958    $

1,015,057 
26,333 
718,652 
1,760,042 

  $

  $

  $

  $

Amortization expense was $506,298 and $578,880 for the years ended December 31, 2018 and 2017, respectively.

Estimated amortization expense for 2019 and subsequent years is as follows:

2019
2020
2021
2022
2023
Thereafter
Total

Note 9: Debt

Notes Payable 

  $

  $

525,048 
508,558 
437,830 
150,411 
12,213 
– 
1,634,060 

During  2015,  the  Company  issued  12  notes  payable,  which  matured  through  February  2017,  totaling  $800,350  as  a  portion  of  the

consideration paid in connection with the Company’s various acquisitions. Interest rates ranged from 1.5% to 5.25%.

During 2016, the Company issued two notes payable totaling $186,000 as a portion of the consideration paid in connection with the
Company’s various acquisitions. Interest rates for both notes were 4.25% with maturities through May 2017. There was one outstanding
note as of December 31, 2018 with a balance of $100,000 which was paid in February 2019.

Credit and Security Agreement

On January 3, 2017, the Company entered into a Credit and Security Agreement (the “Credit Agreement”) and signed a revolving
credit note payable to the lender. Under the Credit Agreement, the Company is able to borrow up to an aggregate of $5,000,000 under
revolving loans. Interest on the unpaid outstanding principal amount of any revolving loans is at a rate equal to 10% per annum, provided
that  the  minimum  amount  of  interest  paid  in  the  aggregate  on  all  revolving  loans  granted  over  the  term  of  the  Credit Agreement  is
$200,000. Interest is due and payable on the last day of each fiscal quarter in an amount determined by the Company, but not less than
$25,000. The Credit Agreement terminates in December 2019, unless sooner terminated in accordance with the provisions of the Credit
Agreement. The Credit Agreement is collateralized by the assets in the Company’s company-owned or managed clinics. The Company is
using  the  credit  facility  for  general  working  capital  needs.  As  of  December  31,  2018,  the  Company  had  drawn  $1,000,000  of  the
$5,000,000  available  under  the  Credit  Agreement.  The  Company  recorded  interest  expense  of  $100,000  in  each  of  the  years  ended
December 31, 2018 and 2017 related to this Credit Agreement.

56

 
 
  
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
 
 
 
 
Note 10: Equity

 Stock Options

On May 15, 2014, the Company adopted the 2014 Stock Plan (“2014 Plan”). The 2014 Plan was designed to supersede and replace
the  2012  Plan,  effective  as  of  the  adoption  date,  and  set  aside  1,513,000  shares  of  the  Company’s  common  stock  that  may  be  granted
under the 2014 Plan. On June 1, 2018 the shareholders approved 700,000 additional shares to be added to the plan, which brings the total
shares available under the plan to 2,213,000.

During the year ended December 31, 2017, the Company granted 295,286 stock options to employees with exercise prices ranging

from $2.65 - $5.51. 

During the year ended December 31, 2018, the Company granted 145,792 stock options to employees with exercise prices ranging

from $4.92 - $8.25. 

The Company’s stock trading price is the basis of fair value of its common stock used in determining the value of share-based awards.
To  the  extent  the  value  of  the  Company’s  share-based  awards  involves  a  measure  of  volatility,  it  will  rely  upon  the  volatilities  from
publicly traded companies with similar business models until its common stock has accumulated enough trading history for it to utilize its
own historical volatility, and the Company has no reason to believe that its future volatility will differ materially during the expected or
contractual term, as applicable, from the volatility calculated from this past information.. We use the simplified method to calculate the
expected term of stock option grants to employees as we do not have sufficient historical exercise data to provide a reasonable basis upon
which to estimate the expected term of stock options granted to employees. Accordingly, the expected life of the options granted is based
on the average of the vesting term and the contractual term of the option. The risk-free rate for periods within the expected life of the
option is based on the U.S. Treasury 10-year yield curve in effect at the date of the grant. 

The  Company  has  computed  the  fair  value  of  all  options  granted  during  the  years  ended  December  31,  2018  and  2017,  using  the

following assumptions:

Expected volatility
Expected dividends
Expected term (years)
Risk-free rate
Forfeiture rate

The information below summarizes the stock options:

Outstanding at December 31, 2016

Granted at market price
Exercised
Cancelled
Outstanding at December 31, 2017

Granted at market price
Exercised
Cancelled
Outstanding at December 31, 2018
Exercisable at December 31, 2018

Year Ended December 31,
2017
2018
  42%  
  None  
  5.5 - 7  

35%  

34% -

  None  
7
  2.53% to

3.12%  1.98% to

2.20%

  20%  

  20%  

Number of
Shares

953,075    $
295,286   
(206,875)  
(37,570)  
1,003,916    $
145,792   
(95,162)  
(67,855)  
986,691    $
497,667    $

Weighted
Average
Exercise
Price

Weighted
Average
Fair 
Value

Weighted
Average
Remaining
Contractual Life

3.66    $
4.31   
1.76   
5.11   
4.18    $
7.00   
3.48   
3.37   
4.72    $
4.76    $

1.86   

1.87   

2.09   
2.10   

6.9 

8.1 

6.8 
6.8 

The intrinsic value of the Company’s stock options outstanding was $3,617,153 at December 31, 2018.

For the years ended December 31, 2018 and 2017, stock-based compensation expense for stock options was $363,568 and $380,067,
respectively.  Unrecognized stock-based compensation expense for stock options for the year ended December 31, 2018 was $805,226,
which is expected to be recognized ratably over the next 2.7 years.

57

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
    
 
  
 
 
 
 
    
 
  
 
 
 
 
 
 
 
    
 
  
 
 
 
 
    
 
  
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
Restricted Stock

During  2017,  the  Company  granted  restricted  stock  awards  for  9,950  shares  of  common  stock  to  each  of  the  six  members  of  the
Board of Directors. The awards were granted under The Joint Corp. 2014 Incentive Stock Plan pursuant to the Director Compensation
Policy  of  the  Company.  The  awards  vested  on  June  1,  2018.  The  estimated  fair  market  value  of  these  awards  was  valued  at  $4.02  per
share, based on the Company’s stock trading price, totaling approximately $240,000, which was recognized ratably as the stock vested.

During  2018,  the  Company  granted  restricted  stock  awards  for  5,502  shares  of  common  stock  to  each  of  the  six  members  of  the
Board of Directors. The awards were granted under The Joint Corp. 2014 Incentive Stock Plan pursuant to the Director Compensation
Policy  of  the  Company.  The  awards  will  vest  on  the  earlier  of  (i)  one  year  from  the  Grant  Date  and  (ii)  the  date  of  the  next  annual
meeting of the shareholders of the Company occurring after the Grant Date. The estimated fair market value of these awards was valued
at $7.27 per share, based on the Company’s stock trading price, totaling approximately $240,000 to be recognized ratably as the stock is
vested.

In  addition,  during  2018,  the  Company  granted  restricted  stock  awards  for  17,112  shares  to  seven  employees.  The  awards  were
granted under The Joint Corp. 2014 Incentive Stock Plan. One-quarter of the shares issued under the awards will vest on each of the next
four  anniversaries  of  the  grant  date.  The  estimated  fair  market  value  of  these  awards  was  valued  at  $8.25  per  share,  based  on  the
Company’s stock trading price, totaling approximately $141,000 to be recognized ratably as the stock is vested.

The information below summaries the restricted stock activity:

Restricted Stock Awards
Outstanding at December 31, 2016
Awards granted
Awards vested
Awards forfeited
Outstanding at December 31, 2017
Awards granted
Awards vested
Awards forfeited
Outstanding at December 31, 2018

Shares

92,415 
59,700 
(76,070)
(12,345)
63,700 
50,134 
(61,700)
(1,000)
51,134 

For the years ended December 31, 2018 and 2017, stock-based compensation expense for restricted stock awards was $264,862 and
$214,304,  respectively.    Unrecognized  stock-based  compensation  expense  for  restricted  stock  awards  as  of  December  31,  2018  was
$249,586 to be recognized ratably over 2.1 years.

Treasury Stock

In  December  2013,  the  Company  exercised  its  right  of  first  refusal  under  the  terms  of  a  Stockholders Agreement  dated  March  10,
2010 to repurchase 534,000 shares of the Company’s common stock. The shares were purchased for $0.45 per share or $240,000 in cash
along with the issuance of an option to repurchase the 534,000 shares. The repurchased shares were recorded as treasury stock, at cost in
the amount of $791,638. The option is classified in equity as it is considered indexed to the Company’s stock and meets the criteria for
classification in equity.  The option was granted to the seller for a term of 8 years.  The option contained the following exercise prices:

Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8

  $
  $
  $
  $
  $
  $
  $
  $

0.56 
0.68 
0.84 
1.03 
1.28 
1.59 
1.97 
2.45 

Consideration given in the form of the option was valued using a Binomial Lattice-Based model resulting in a fair value of $1.03 per
share option for a total fair value of $551,638. The option was valued using the Binomial Lattice-Based valuation methodology because
that model embodies all of the relevant assumptions that address the features underlying the instrument.

58

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
    
 
 
 
During December 2016, the option holder partially exercised the call option and purchased 250,872 shares at a total repurchase price
of $210,000. The Company reduced the cost of treasury shares by approximately $113,000 related to the transaction, reduced the value of
the option by approximately $259,000, and reduced additional paid-in-capital by approximately $162,000.

During  September  2017,  the  option  holder  exercised  the  remainder  of  the  call  option  and  purchased  283,128  shares  at  a  total
repurchase  price  of  $292,671.  The  Company  reduced  the  cost  of  treasury  shares  by  approximately  $127,000  related  to  the  transaction,
reduced the value of the option by approximately $292,000, and reduced additional paid-in-capital by approximately $127,000.

For the years ended December 31, 2018 and 2017, the Company held treasury stock of 14,670 and 14,084 shares, at a cost of $90,856

and $86,045, respectively.

Warrants

In conjunction with the IPO, the Company issued warrants to the underwriters for the purchase of 90,000 shares of common stock,
which were exercisable between November 10, 2015 and November 10, 2018 at an exercise price of $8.125 per share.  The fair value of
the warrants was determined using the Black-Scholes option valuation model. The unexercised warrants expired on November 10, 2018.

Note 11: Income Taxes

Income  tax  provision  (benefit)  reported  in  the  consolidated  statements  of  operations  is  comprised  of  the  following  (rounded  to

hundreds):

December 31,

2018

2017

Current provision (benefit):
Federal
State, net of state tax credits
Total current provision (benefit)

Deferred provision (benefit):
Federal
State
Total deferred provision (benefit)

  $

–    $

39,300   
39,300   

(90,000) 
12,900   
(77,100) 

Total income tax provision (benefit)

  $

(37,800)  $

59

– 
20,100 
20,100 

13,800 
2,000 
15,800 

35,900 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
The following are the components of the Company’s net deferred taxes for federal and state income taxes (rounded to hundreds):

Deferred revenue
Deferred franchise costs
Accrued expenses
Goodwill - Component 1
Goodwill - Component 2
Restricted stock compensation
Nonqualified stock options
Deferred rent
Lease Abandonment
Net operating loss carryforwards
Tax credits
Charitable contribution carryover
Asset basis difference related to property and equipment
Intangibles

Less valuation allowance
Net non-current deferred tax liability

December 31,

2018

2017

  $

  $

2,632,400    $
(574,100) 
361,100   
(194,700) 
52,500   
(30,800) 
184,400   
237,900   
96,500   
6,175,600   
14,000   
15,500   
458,600   
435,900   
9,864,800   
(9,941,500) 

(76,700)  $

756,900 
(281,000)
45,300 
(136,500)
55,500 
(17,900)
152,900 
257,100 
80,600 
7,061,300 
14,000 
5,200 
377,800 
368,100 
8,739,300 
(8,875,800)
(136,500)

The 2017 Tax Act was signed into law on December 22, 2017. The 2017 Tax Act significantly revises the U.S. corporate income tax
by, among other things, lowering the statutory corporate tax rate from 34% to 21%, eliminating certain deductions, imposing a mandatory
one-time  tax  on  accumulated  earnings  of  foreign  subsidiaries,  introducing  new  tax  regimes,  and  changing  how  foreign  earnings  are
subject  to  U.S.  tax.  The  Company  finalized  the  effects  of  the  2017  Tax Act  and  recorded  the  impact  in  its  financial  statements  as  of
December 22, 2018. The company recorded a tax expense for the impact of the 2017 Tax Act of approximately $3.9 million. This amount
is a remeasurement of federal net deferred tax assets resulting from the permanent reduction in the U.S. statutory corporate tax rate to 21%
from 34%.

At December 31, 2018, the Company had federal and state net operating losses of approximately $23.1 million and $28.5 million,
respectively. These net operating losses are available to offset future taxable income and will begin to expire in 2035 for federal purposes
and 2025 for state purposes. The Company has research & development credits of 14,000 that will begin to expire in 2031.

60

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following is a reconciliation of the statutory federal income tax rate applied to pre-tax accounting net income (loss), compared to

the income tax provision (benefit) in the consolidated statement of operations (rounded to hundreds):

Expected federal tax expense (benefit)
State tax provision, net of federal benefit
Effect of increase in valuation allowance
Other permanent differences
Stock compensation
Impact of enacted tax reform
State deferred tax true up
Bargain purchase gain
Return to provision adjustments
Other, net
Provision (benefit)

For the Years Ended December 31,

2018

2017

Amount

Percent

Amount

Percent

  $

  $

45,200   
(57,000)  
22,600   
13,200   
(40,800)  
–   
–   
(16,100)  
(4,900)  
–   
(37,800)  

-21.0%  $ (1,100,000)  
(140,200)  
26.5% 
(2,741,300)  
-10.5% 
16,700   
-6.1% 
(131,879)  
18.9% 
3,946,100   
0.0% 
185,000   
0.0% 
–   
7.5% 
2.2% 
–   
1,500   
0.0% 
35,900   
17.5%  $

-34.0%
-4.3%
-84.7%
0.5%
-4.1%
122.0%
5.7%
0.0%
0.0%
0.0%
1.1%

Changes  in  our  income  tax  expense  related  primarily  to  changes  in  pretax  income  during  the  year  ended  December  31,  2018,  as
compared to year ended December 31, 2017, and the effective rate was 17.5% and 1.1%, respectively. The difference is primarily due to
state taxes, stock compensation and adjustment of the deferred revenue deferred tax asset due to the adoption of ASC 606.

For  the  years  ended  December  31,  2018  and  December  31,  2017,  the  Company  had  no  material  interest  or  penalties  related  to
uncertain  tax  positions.  Interest  and  penalties  associated  with  tax  positions  are  recorded  in  the  period  assessed  as  general  and
administrative expenses.   

The  following  table  sets  forth  a  reconciliation  of  the  beginning  and  ending  amount  of  uncertain  tax  positions  during  the  tax  years

ended December 31, 2018 and 2017 (rounded to hundreds):

2018

Interest/
penalties

Tax

2017

Tax

Interest/
penalties

Unrecognized tax benefit - January 1
Gross decreases - tax positions in prior
period
Unrecognized tax benefit - December 31

  $

  $

–    $

–   
–    $

– 

  $

13,200    $

26,800 

– 
– 

  $

(13,200) 

–    $

(26,800)
– 

Our  tax  returns  for  tax  years  subject  to  examination  by  tax  authorities  include  2014  through  the  current  period  for  state  and  2015

through the current period for federal purposes.

Note 12: Related Party Transactions

The  Company  entered  into  a  legal  arrangement  with  a  certain  common  stockholder  related  to  legal  services  performed  for  the
operations and transaction related activities of the Company.  Amounts paid to or for the benefit of this stockholder was approximately
$260,000 and $205,000 for the years ended December 31, 2018 and 2017, respectively, and are recorded in general and administrative
expenses on the consolidated statements of operations.

Note 13: Commitments and Contingencies

Operating Leases

The Company leases its corporate office space and the space for each of the company-owned or managed clinics in the portfolio.

Total rent expense for the years ended December 31, 2018 and 2017 was $2,844,010 and $2,808,837, respectively.

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
Future minimum annual lease payments are as follows:

2019
2020
2021
2022
2023
Thereafter
Total

  $

  $

2,630,443 
2,406,645 
2,299,887 
2,195,077 
1,474,396 
2,772,575 
13,779,023 

The Company has recognized liabilities from costs associated with the termination of certain operating leases. The Company has
recorded the cumulative effect of a change resulting from a revision to either the timing or the amount of estimated cash flows in the
period as follows:

Lease exit liability at December 31, 2017

Additions or changes in estimates
Settlements
Net accretion

Lease exit liability at December 31, 2018

  $

  $

299,400 
250,704 
(153,220)
(48,885)
347,999 

The Company has recorded the lease exit liability in other current liabilities and other liabilities in the consolidated balance sheets.

Litigation

In the normal course of business, the Company is party to litigation from time to time. The Company maintains insurance to cover

certain actions and believes that resolution of such litigation will not have a material adverse effect on the Company.

Note 14: Segment Reporting

An operating segment is defined as a component of an enterprise for which discrete financial information is available and is reviewed
regularly by the Chief Operating Decision Maker (“CODM”) to evaluate performance and make operating decisions. The Company has
identified its CODM as the Chief Executive Officer.

The Company has two operating business segments. The Corporate Clinics segment is comprised of the operating activities of the
company-owned or managed clinics. As of December 31, 2018, the Company operated or managed 48 clinics under this segment. The
Franchise  Operations  segment  is  comprised  of  the  operating  activities  of  the  franchise  business  unit. As  of  December  31,  2018,  the
franchise  system  consisted  of  394  clinics  in  operation.  Corporate  is  a  non-operating  segment  that  develops  and  implements  strategic
initiatives and supports the Company’s two operating business segments by centralizing key administrative functions such as finance and
treasury,  information  technology,  insurance  and  risk  management,  legal  and  human  resources.  Corporate  also  provides  the  necessary
administrative  functions  to  support  the  Company  as  a  publicly-traded  company. A  portion  of  the  expenses  incurred  by  Corporate  are
allocated to the operating segments.  

62

 
 
 
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
The tables below present financial information for the Company’s two operating business segments (in thousands). The prior period

comparatives have been adjusted to reflect the changes from ASC 606.

Revenues:

Corporate clinics
Franchise operations
Total revenues

Segment operating (loss) income:

Corporate clinics
Franchise operations

Total segment operating (loss) income

Depreciation and amortization:

Corporate clinics
Franchise operations
Corporate administration

Total depreciation and amortization

Reconciliation of total segment operating income (loss) to
consolidated earnings (loss) before income taxes (in
thousands):
Total segment operating (loss) income
Unallocated corporate

Consolidated loss from operations

Bargain purchase gain
Other (expense) income, net
Loss before income tax expense

Year Ended
December 31,

2018

2017
(as adjusted)

  $

  $

  $

  $

  $

  $

  $

  $

14,673    $
17,116   
31,789    $

1,537    $
8,084   
9,621    $

1,105    $
–   
451   
1,556    $

9,621    $
(9,416) 
205   
58   
(48) 
215    $

11,124 
13,794 
24,918 

(1,704)
6,086 
4,382 

1,608 
– 
409 
2,017 

4,382 
(7,714)
(3,332)
– 
(64)
(3,396)

For the year ended December 31, 2017, $418,000 of loss on disposition/impairment has been reclassified from unallocated corporate

to the corporate clinic segment operating loss to align with current year presentation.

Segment assets:

Corporate clinics
Franchise operations

Total segment assets

Unallocated cash and restricted cash
Unallocated property and equipment
Other unallocated assets

Total assets

December 31,
2018

December 31,
2017
(as adjusted)

  $

  $

  $

  $

8,926    $
4,455   
13,381    $

8,855    $
487   
803   
23,526    $

8,998 
3,888 
12,886 

4,320 
765 
465 
18,436 

“Unallocated cash and cash equivalents and restricted cash” relates primarily to corporate cash  and  cash  equivalents  and  restricted
cash (see Note 1), “unallocated property and equipment” relates primarily to corporate fixed assets, and “other unallocated assets” relates
primarily to deposits, prepaid and other assets.

63

 
 
  
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
Note 15: Subsequent Events

On February 4, 2019, the Company entered into an agreement under which it repurchased the right to develop franchises in various

counties in South Carolina and Georgia. The total consideration for the transaction was $681,500.

On  March  4,  2019,  the  Company  entered  into  a  regional  developer  agreement  for  a  number  of  counties  in  the  states  of  Virginia,
Pennsylvania and West Virginia. The party paid an initial development fee of $290,000. The development schedule requires a minimum
of 40 clinics open over a ten-year period.

ITEM 9.                  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
DISCLOSURE

None.

ITEM 9A.              CONTROLS AND PROCEDURES

Conclusion Regarding the Effectiveness of Disclosure Controls and Procedures

We  conducted  an  evaluation,  under  the  supervision  and  with  the  participation  of  our  management,  including  our  Chief  Executive
Officer  and  Chief  Financial  Officer,  of  the  effectiveness  of  the  design  and  operation  of  our  disclosure  controls  and  procedures  as  of
December 31, 2018. Disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) are designed
to provide reasonable assurance that information required to be disclosed in our reports filed under the Exchange Act, such as this Annual
Report  on  Form  10-K,  is  recorded,  processed,  summarized  and  reported  within  the  time  periods  specified  in  the  SEC’s  rules  and  forms.
Disclosure  controls  and  procedures  also  include,  without  limitation,  controls  and  procedures  that  are  designed  to  provide  reasonable
assurance that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief
Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.

The evaluation of our disclosure controls and procedures included a review of the control objectives and design, our implementation of
the controls and the effect of the controls on the information generated for use in this Annual Report on Form 10-K. After conducting this
evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures, as defined by
Rule 13a-15(e) under the Exchange Act, were effective as of December 31, 2018 to provide reasonable assurance that information required
to be disclosed in this Annual Report on Form 10-K was recorded, processed, summarized and reported within the time periods specified in
the SEC’s rules and forms and was accumulated and communicated to our management, including our Chief Executive Officer and Chief
Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. 

Management's Report on Internal Control Over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-
15(f) of the Exchange Act). Internal control over financial reporting is the process designed under the Chief Executive Officer’s and the
Chief  Financial  Officer’s  supervision,  and  effected  by  our  Board  of  Directors,  management  and  other  personnel,  to  provide  reasonable
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance
with generally accepted accounting principles in the United States.

There  are  inherent  limitations  in  the  effectiveness  of  internal  control  over  financial  reporting,  including  the  possibility  that
misstatements may not be prevented or detected. Accordingly, an effective control system, no matter how well designed and operated, can
provide  only  reasonable  assurance  of  achieving  the  designed  control  objectives,  and  management  is  required  to  apply  its  judgment  in
evaluating the cost-benefit relationship of possible controls and procedures. Because of the inherent limitations in all control systems, no
evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been
detected. The design of any system of controls is  also  based  in  part  upon  certain  assumptions  about  the  likelihood  of  future  events,  and
there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.

Under  the  supervision  and  with  the  participation  of  our  management,  including  our  Chief  Executive  Officer  and  Chief  Financial
Officer,  we  conducted  an  evaluation  of  the  effectiveness  of  our  internal  control  over  financial  reporting  as  of  December  31,  2018,  as
required  by  Exchange Act  Rule  13a-15(c).  In  making  this  assessment,  we  used  the  criteria  set  forth  by  the  Committee  of  Sponsoring
Organizations  of  the  Treadway  Commission  (“COSO”)  in  the  2013  Internal  Control  -  Integrated  Framework.  Based  on  our  assessment
under the framework in Internal Control - Integrated Framework (2013 framework), management concluded that our internal control over
financial reporting was effective as of December 31, 2018.

Changes in Internal Controls over Financial Reporting

During  the  year  ended  December  31,  2018,  we  implemented  new  controls  in  connection  with  our  adoption  of  the  Accounting
Standards Updates related to Topic 606, Revenue from Contracts with Customers. In addition, we began to implement controls related to
Topic 842, Leases, which will be finalized as we complete our implementation of the systems and processes in 2019. No other changes in
our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) occurred during the year
ended  December  31,  2018  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  our  internal  control  over  financial
reporting.

We believe that a control system, no matter how well designed and operated, cannot provide absolute assurance that the objectives of
the control system are met, and no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
any, within any company have been detected.

64

 
 
 
ITEM 9B.                OTHER INFORMATION

None.

PART III

ITEM 10.                 DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The information required by this item will be included in our Proxy Statement to be filed pursuant to Regulation 14A within 120 days
after our year ended December 31, 2018 in connection with our 2019 Annual Meeting of Stockholders, or the 2019 Proxy Statement, and is
incorporated herein by reference.

Code of Business Conduct and Ethics

We  have  adopted  a  Code  of  Business  Conduct  and  Ethics  that  applies  to  employees,  officers  and  directors,  including  our  executive
management team, such as our Chief Executive Officer and Chief Financial Officer. This Code of Business Conduct and Ethics is posted
on  our  website  at  www.thejoint.com.  We  intend  to  satisfy  the  requirements  under  Item  5.05  of  Form  8-K  regarding  disclosure  of
amendments to, or waivers from, provisions of the Code of Business Conduct and Ethics by posting such information on our website.

ITEM 11.                 EXECUTIVE COMPENSATION

The information required by this item will be included in the 2019 Proxy Statement and is incorporated herein by reference.

ITEM  12.                                  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  MANAGEMENT AND  RELATED
STOCKHOLDER MATTERS

The information required by this Item will be included in the 2019 Proxy Statement and is incorporated herein by reference. 

ITEM 13.                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required by this item will be included in the 2019 Proxy Statement and is incorporated herein by reference.

ITEM 14.                 PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this item will be included in the 2019 Proxy Statement and is incorporated herein by reference.

ITEM 15.                EXHIBITS, FINANCIAL STATEMENT SCHEDULES

  (a)Documents filed as part of this report.

PART IV

(1)Financial Statements. The consolidated financial statements listed on the index to Item 8 of this Annual Report on Form 10-K are filed

as a part of this Annual Report.

(2)Financial  Statement  Schedules. All  financial  statement  schedules  have  been  omitted  since  the  information  is  either  not  applicable  or

required or is included in the financial statements or notes thereof.

(3)Exhibits. Those exhibits marked with a (X) refer to exhibits filed or furnished herewith. The other exhibits are incorporated herein by
reference, as indicated in the following list. Those exhibits marked with a (#) refer to management contracts or compensatory plans or
arrangements.  Portions  of  the  exhibits  marked  with  a  (Ω)  are  the  subject  of  a  Confidential  Treatment  Request  under  17  C.F.R.  §§
200.80(b)(4),  200.83  and  240.24b-2.    Omitted  material  for  which  confidential  treatment  has  been  requested  has  been  filed  separately
with the SEC.

65

 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this

report to be signed on its behalf by the undersigned, thereunto duly authorized on March 8, 2019.

The Joint Corp.

 By:  /s/ Peter D.  Holt
Peter D. Holt
President and Chief Executive Officer
(Principal Executive Officer)

The Joint Corp.

 By:  /s/ Jake Singleton
Jake Singleton
Chief Financial Officer
(Principal Financial Officer)

  KNOW ALL  PERSONS  BY  THESE  PRESENTS,  that  each  person  whose  signature  appears  below  constitutes  and  appoints
Peter D. Holt and Jake Singleton, jointly and severally, his or her attorneys-in-fact, each with the power of substitution, for him or her in
any and all capacities, to sign any amendments to this Report on Form 10-K, and to file the same, with exhibits thereto and other documents
in connection therewith with the Securities and Exchange Commission, hereby ratifying and confirming all that each of said attorneys-in-
fact, or his or her substitute or substitutes may do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the following persons in the

capacities and on the dates indicated.

Signature

/s/ Peter D. Holt
Peter D. Holt

/s/ Jake Singleton
Jake Singleton

/s/ Matthew E. Rubel
Matthew E. Rubel

/s/ James H. Amos, Jr.
James H. Amos, Jr.

/s/ Ronald V. DaVella
Ronald V. DaVella

/s/ Suzanne M. Decker
Suzanne M. Decker

/s/ Richard A. Kerley
Richard A. Kerley

/s/ Abe Hong
Abe Hong

Title

President, Chief Executive Officer and Director 
(Principal Executive Officer) and Director

Chief Financial Officer
(Principal Financial Officer)

Lead Director

Director

Director

Director

Director

Director

66

Date

March 8, 2019

March 8, 2019

March 8, 2019

March 8, 2019

March 8, 2019

March 8, 2019

March 8, 2019

March 8, 2019

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
Exhibit    
Number  Description

EXHIBIT INDEX

 3.1

 3.2
 3.3
 4.1

 4.2

10.1#

10.2#

10.3#

10.4#

10.5#

10.6#

10.7#

  Amended and Restated Certificate of Incorporation of Registrant.

  Amended and Restated Bylaws of Registrant, plus amendments.
  Second Amended and Restated Bylaws of The Joint Corp.
Warrant to Purchase Common Stock issued to Feltl and Company, Inc. on
November 14, 2014.
Warrant to Purchase Common Stock issued to Roth Capital Partners, LLC on
November 14, 2014. 
Form of Indemnification Agreement between Registrant and each of its
directors and officers and related schedule.
Indemnification Agreement between Registrant and former director Fred
Gerretzen.
Indemnification Agreement between Registrant and former officer Ronald
Record.

  2012 Stock Plan.

  Amended and Restated 2014 Incentive Stock Plan. 

  Form of Incentive Stock Option Agreement under 2014 Stock Plan.

  Form of Nonstatutory Stock Option Agreement under 2014 Stock Plan.

10.8#

Form of Nonstatutory Stock Option Agreement under 2014 Stock Plan for
Article 7, Annual Option Grants.
10.9#
  Form of Restricted Stock Award.
10.10#   2017 Executive Short-Term Incentive Plan
10.11#   2018 Executive Short-Term Incentive Plan
10.12#   Executive Short-Term Incentive Plan (approved March 6, 2019)
10.13

Lease Agreement dated between Registrant and DTR 14, LLC, for
Registrant’s office located at 16767 North Perimeter Drive, Suite 240,
Scottsdale, Arizona 85260.

10.14

10.15

10.16

10.17

10.18

10.19

10.20

10.21

  Form of Registrant’s Franchise Disclosure Document.

  Form of Registrant’s Regional Developer License Agreement.

  Form of Registrant’s Franchise Agreement.

Termination Agreement dated as of December 31, 2014 by The Joint Corp.,
Kairos Marketing, LLC and Chad Meisinger.
Asset and Franchise Purchase Agreement dated as of December 31, 2014
between The Joint Corp., The Joint RRC Corp., Raymond G. Espinoza, Chad
Meisinger and Rob Morris.
Asset and Franchise Purchase Agreement dated as of January 30, 2015
between The Joint Corp., TJSC, LLC, Theodore Amendola and Scott
Lewandowski.
Asset and Franchise Purchase Agreement dated February 17, 2015 by and
among The Joint Corp., Roth & Pelan Enterprises, LLC, Timothy Roth, Blue
Sky & Sunny Days, Inc., and Thomas Pelan.
Asset and Franchise Purchase Agreement dated as of February 27, 2015
between The Joint Corp., The Joint San Gabriel Valley, Inc. and Vincent
Huan.

67

Incorporated by Reference

Provided
Exhibit(s) Filing Date Herewith

  Form File No.

4.3

4.2

3.2

S-1

S-1

S-1

S-1

S-1

10.1

333-
198860
  8-K 001-36724 3(ii).1
  8-K 001-36724 3.(II)1
S-1

10.18

10.19

333-
207632
333-
207632
333-
198860
333-
198860
333-
198860
333-
198860
333-
207632
333-
207632
333-
207632
333-
207632
  10-K 001-36724 10.54
  10-K 001-36724 10.53

10.6

10.4

10.3

10.2

10.5

S-1

S-1

S-1

S-1

S-1

  9/19/2014

  3/07/2016 
8/09/2018 
10/27/2015

10/27/2015

  9/19/2014

  9/19/2014

  9/19/2014

  9/19/2014

10/27/2015

10/27/2015

10/27/2015

10/27/2015

3/09/2018 
3/09/2018 

S-1

333-
198860

10.5  

  9/19/2014 

X
X

10.13

10.14

S-1

S-1

333-
198860
333-
198860
333-
198860
8-K 001-36724 2.2

S-1

10.15

  9/19/2014

  9/19/2014

  9/19/2014

  1/07/2015

8-K 001-36724 2.1

  1/07/2015

8-K  

10.1

  2/05/2015

8-K 001-36724 10.1

  2/19/2015

8-K 001-36724 2.1

  3/09/2015

 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.22

10.23

10.24

10.25

10.26

10.27

10.28

10.29

10.30

10.31

10.32

10.33

10.34

10.35

10.36

10.37

Asset and Franchise Purchase Agreement dated as of March 31, 2015 between
The Joint Corp., The Joint Chiropractic Bell Towne, LLC, Marla R. Allan and
Marc W. Payson.
Franchise Agreement Termination and Reinstatement Agreement dated as of as
of April 30, 2015, by The Joint Corp., Stephanie McRae and South Bay Joint
Development, Inc.
Asset and Franchise Purchase Agreement dated as of April 30, 2015, between
The Joint Corp., San Diego Joint Development, Inc., Stephanie McRae, and
Elizabeth McRae.
Regional Developer Termination Agreement dated as of as of May 18, 2015,
among The Joint Corp., Dennis Conklin, Eric Hua and Orange County
Wellness, Inc.
Asset and Franchise Purchase Agreement dated as of May 18, 2015, among
First Light Junction, Inc., a California corporation, Eric Hua and Tracy Hua.
Asset and Franchise Purchase Agreement dated as of June  3, 2015, by and
between The Joint Corp., a Delaware corporation, WHB Franchise Inc., a
California corporation and William Bargfrede.
Asset and Franchise Purchase Agreement dated as of June 5, 2015, by and
among The Joint Corp., a Delaware corporation, Clear Path Ventures, Inc., a
California corporation, Carol Warren, and Jodi Wolf.
Asset and Franchise Purchase Agreement dated as of July 1, 2015, by and
among The Joint Corp., a Delaware corporation, Chiro-Novo, LLC, an Arizona
limited liability company, Kent L. Cooper, as trustee of The Kent L. Cooper
Trust, Benjamin Cooper, as trustee of The Benjamin and Milena Cooper
Family Trust dated May 2, 2006, Robert A. Cooper and Andrew C. Cooper.
Termination Agreement dated as of as of August 10, 2015, among The Joint
Corp., a Delaware corporation and Align Group, LLC a New York limited
liability company, and Marc Ressler.
Asset and Franchise Purchase Agreement dated as of August 10, 2015, by and
between The Joint Corp., a Delaware corporation, Chiro Group, LLC, a New
York limited liability company, Marc Ressler, Angelo Marracino, Jesse Curry
and Cleon Easton.
Asset and Franchise Purchase Agreement dated as of December 29, 2015, by
and among The Joint Corp., a Delaware corporation, Forte Vita Ventures, Inc.,
a California corporation, Neil Sinay and Jennifer M. Sinay.
Regional Developer License Purchase Agreement, dated January 1, 2016,
among the Company, Christina Ybanez and Mark Elias.
Asset and Franchise Purchase Agreement dated as of April 29, 2016, by and
among The Joint Corp., a Delaware corporation, Guthrie Joint Venture NM,
LLC, a New Mexico limited liability company and Ronald Guthrie
Asset and Franchise Purchase Agreement dated as of May 6, 2016 by and
among The Joint Corp., a Delaware corporation, T&J Chiropractic
Management, Inc., a California corporation, Vortex Financial Management,
Inc., a California corporation, Anita Davis, Johnny Linderman and Ped
Abghari aka Ted Abghari.
Asset Purchase Agreement dated January 6th, 2017, by and between The Joint
Corp., a Delaware corporation, Don Daniels, Larry Maddalena and Jody
O’Donnell.
Assignment and Assumption Agreement dated February 24, 2017, by and
between The Joint Corp., a Delaware corporation, Don Daniels, Larry
Maddalena and Jody O’Donnell and Porter Partners, LLC.

8-K 001-36724 2.1

  4/22/2015

8-K 001-36724 2.2

  5/05/2015

8-K 001-36724 2.1

  5/05/2015

8-K 001-36724 2.2

  5/21/2015

8-K 001-36724 2.1

  5/21/2015

8-K 001-36724 2.1

  6/05/2015

8-K 001-36724 2.1

  6/10/2015

8-K 001-

2.1

  7/07/2015

36724 

8-K 001-36724 2.2

  8/14/2015

8-K 001-36724 2.1

  8/14/2015

8-K 001-36724 1.1

  1/05/2016

8-K 001-36724 1.1

  1/07/2016

8-K 001-36724 10.1

5/5/2016

8-K 001-36724 10.1

5/12/2016

10-K  001-
36724

10-K  001-
36724

99.1

3/10/2017

99.2

3/10/2017

68

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.38

10.39

10.40

10.41#

10.42#

10.43#

10.44#

10.45#

10.46#

10.47#

16

21

23.1
23.2
31.1

31.2

32

Credit and Security Agreement dated as of January 3, 2017, by and between
The Joint Corp/, a Delaware corporation, and Tower 7 Partnership LLC, and
Ohio limited liability company
Revolving Credit Note, dated January 3, 2017, by The Joint Corp., a Delaware
corporation in favor of Tower 7 Partnership LLC
Revolving Credit Note, dated January 3, 2017, by The Joint Corp., a Delaware
corporation in favor of Tower 7 Partnership LLC
Employment Agreement dated November 8, 2016, between The Joint Corp.
and John Meloun
Employment Letter Agreement between The Joint Corp. and Jake Singleton
dated November 6, 2018
Confidentiality, Noncompetition and Nonsolicitation Agreement between The
Joint Corp. and Jake Singleton dated November 6, 2018
Employment Agreement dated April 27, 2016, between The Joint Corp. and
Peter Holt
Amended and Restated Employment Agreement dated January 3, 2017,
between The Joint Corp., a Delaware corporation, and Peter Holt
Employment Letter Agreement between The Joint Corp. and Peter Holt dated
December 11, 2018
Confidentiality, Noncompetition and Nonsolicitation Agreement between The
Joint Corp. and Peter Holt dated December 11, 2018
Letter from EKS&H to the U.S.  Securities and Exchange Commission dated
October 4, 2018 regarding change in certifying accountant

  List of subsidiaries of The Joint Corp.

  Consent of EKS&H LLLP
  Consent of Plante & Moran, PLLC

Certification of Principal Executive Officer pursuant to Rule 13a-14(a) or 15d-
14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section
302 of the Sarbanes-Oxley Act of 2002
Certification of Principal Financial Officer pursuant to Rule 13a-14(a) or 15d-
14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section
302 of the Sarbanes-Oxley Act of 2002
Certification by Principal Executive Officer and Principal Financial Officer
pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002 

101.INS
101.SCH
101.CAL
101.DEF
101.LAB
101.PRE
___________________

XBRL Instance Document
XBRL Taxonomy Extension Schema Document (4)
XBRL Taxonomy Extension Calculation Linkbase Document (4)
XBRL Taxonomy Extension Definition Linkbase Document (4)
XBRL Taxonomy Extension Label Linkbase Document (4)
XBRL Taxonomy Extension Presentation Linkbase Document (4)

69

8-K 001-36724 10.1

1/9/2017

8-K 001-36274 10.2

1/9/2017

8-K 001-36274 10.2

1/9/2017

8-K 001-36724 10.1

11/10/2016

8-K 001-36724 10.1

11/08/2018

8-K 001-36724 10.2

11/08/2018

8-K 001-36724 10.1

5/3/2016

8-K 001-36274 10.3

1/9/2017

8-K 001-36724 10.1

12/06/2018

8-K  

8-K 001-36724 16.1

10/04/2018

S-1

333-
198860

21.1

  9/19/2014

X

X
X
X

X

X

X
X
X
X
X
X

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 10.11

Plan Overview

The Joint Corp.
Executive Short-Term Incentive Plan (STIP)

The Joint Corp. (“the Company”) Executive Short-Term Incentive Plan (“Executive STIP”) is an annual bonus plan. The STIP pool earned
for each year will be determined based upon the achievement of the Company’s budgeted EBITDA for that year.

Eligibility: The CEO and CFO of the Company are eligible to participate in the Executive STIP. Participants must be actively employed by
the Company on the date of payout in order to receive an award under the Executive STIP. The following are the eligible percentages of
base salary:

CEO
CFO

50%
40%

Proration:  For  those  participants  whose  employment  with  the  Company  starts  during  mid-year,  their  participation  in  the  plan  shall  be
prorated based on the number of days employed during that calendar year divided by 365 days.

Award: 100% of each individual Executive STIP award is a function of achieving the budgeted EBITDA (defined below). The percentage
of achievement of that metric will be the same as the percentage of funding (between zero and 100%) of the maximum bonus pool.

STIP awards are expected to be paid following approval by the Compensation Committee of the Board of Directors (the “Compensation
Committee”) and completion of the Company’s annual audit. Executive STIP awards will be paid in cash by no later than March 15th of
the following year.

EBITDA Bonus Accelerator:  If total EBITDA achieved exceeds the budgeted EBITDA for the year after 100% funding of the STIP Pool
discussed  above,  the  Company  will  fund  an  additional  25%  into  the  bonus  pool  (up  to  a  maximum  of  150%  of  the  participants’  target
STIP) to be allocated to participants on a pro-rata basis based on their respective eligibility. The STIP Pool plus this additional 25% Bonus
Accelerator will represent the Adjusted STIP Pool to be awarded.

Plan Description

Budgeted EBITDA:  In  connection  with  the  annual  budgeting  process,  the  Company  will  establish  an  annual  budget  with  corresponding
EBITDA that must be approved by the Board of Directors of the Company.

EBITDA Definition:  The  Company  shall  prepare  a  budget  on  a  consistent  basis  from  year  to  year  and  apply  a  consistent  definition  of
EBITDA.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 10.12

Plan Overview

The Joint Corp.
Executive Short-Term Incentive Plan (STIP)

The Joint Corp. (“the Company”) Executive Short-Term Incentive Plan (“Executive STIP”) is an annual bonus plan. The STIP pool earned
for each year will be determined based upon the achievement of the Company’s Target EBITDA for that year.

Eligibility: The CEO and CFO of the Company are eligible to participate in the Executive STIP. Participants must be actively employed by
the Company on the date of payout in order to receive an award under the Executive STIP. The following are the eligible percentages of
base salary:

CEO
CFO

50%
40%

Proration:  For  those  participants  whose  employment  with  the  Company  starts  during  mid-year,  their  participation  in  the  plan  shall  be
prorated based on the number of days employed during that calendar year divided by 365 days.

Award: 100% of each individual Executive STIP award is a function of achieving the Target EBITDA (defined below). The percentage of
achievement of that metric will be the same as the percentage of funding (between zero and 100%) of the maximum bonus pool.

STIP awards are expected to be paid following approval by the Compensation Committee of the Board of Directors (the “Compensation
Committee”) and completion of the Company’s annual audit. Executive STIP awards will be paid in cash by no later than March 15th of
the following year.

EBITDA Bonus Accelerator:   If  total  EBITDA  achieved  exceeds  the  Target  EBITDA  for  the  year  after  100%  funding  of  the  STIP  Pool
discussed  above,  the  Company  will  fund  an  additional  25%  into  the  bonus  pool  (up  to  a  maximum  of  125%  of  the  participants’  target
STIP) to be allocated to participants on a pro-rata basis based on their respective eligibility. The STIP Pool plus this additional 25% Bonus
Accelerator will represent the Adjusted STIP Pool to be awarded.

Plan Description

Target  EBITDA:  In  connection  with  the  annual  budgeting  process,  the  Company  will  establish  an  annual  budget  with  corresponding
EBITDA that must be approved by the Board of Directors of the Company.

EBITDA Definition:  The  Company  shall  prepare  a  budget  on  a  consistent  basis  from  year  to  year  and  apply  a  consistent  definition  of
EBITDA.  The  company  currently  defines  EBITDA  as  net  income  (loss)  before  interest  expense,  income  taxes,  depreciation,  and
amortization expenses.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONFIDENTIALITY, NONCOMPETITION AND
NONSOLICITATION AGREEMENT
(Peter Holt)

Exhibit 10.47

This Confidentiality, Noncompetition and Nonsolicitation Agreement (“Agreement”) is effective as of January 1, 2019 (the

“Effective Date”) by The Joint Corp., a Delaware corporation (the “Joint”), and Peter Holt (“Executive”).

Background

This Agreement is being entered into concurrently with and as condition of a Letter Agreement with an Effective Date of January 1,

2019, between The Joint and Executive pertaining to the terms and conditions of Executive’s employment with The Joint.

Now, therefore, in consideration of their mutual promises and intending to be legally bound, the parties agree as follows:

1.       Confidentiality Covenant.

(a)       During Executive’s employment by the Joint and continuing indefinitely following the termination of Executive’s

employment, regardless of the reason for or circumstances of Executive’s termination, Executive shall treat all Confidential Information as
secret and confidential (Executive’s “Confidentiality Covenant”).

(b)       Executive shall not under any circumstances directly or indirectly (i) disclose any Confidential Information to a third party

(except as required in the normal course of Executive’s duties or by a court order or as expressly authorized by the Joint’s Board of
Directors) or (ii) use any Confidential Information for Executive’s own account.

(c)       All correspondence, files, records, documents, memoranda, reports and other items in whatever form or medium containing or

reflecting Confidential Information, whether prepared by Executive or otherwise coming into Executive’s possession, shall remain the
Joint’s exclusive property. Upon the termination of Executive’s employment, or at any other time that the Joint requests, Executive shall
promptly turn over to the Joint all written or tangible Confidential Information that may be in Executive’s possession or control (including
all copies and summaries and notes derived from Confidential Information).

2.       Nonsolicitation and Noncompetition Covenant.

(a)       Regardless of the reason for or circumstances of Executive’s termination, during Executive’s employment and for a period of

24 months beginning on the date of termination of Executive’s employment (the “Covenant Period”), Executive shall not directly or
indirectly do any of the following (Executive’s “Nonsolicitation and Noncompetition Covenant”):

(i)       solicit for a Competing Business any customer or account of the Joint that Executive had dealings with or supervisory

responsibility for, or had access to Confidential Information relating to, during the 24-month period ending on the date of termination of
Executive’s employment; or

(ii)       solicit for employment or hire away any employee of the Joint who was a full-time or part-time employee of the Joint
at any time during the 12-month period ending on the date of termination of Executive’s employment, regardless of whether the employee
is or was employed on an “at will” basis or pursuant to a written agreement; or

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(iii)       directly or indirectly engage in, accept employment with, or have a financial or other interest in any Competing

Business.

(b)       The duration of the Covenant Period shall be extended by a length of time equal to (i) the period during which Executive is in
violation of Executive’s Nonsolicitation and Noncompetition Covenant and (ii) without duplication, any period during which litigation that
the Joint institutes to enforce Executive’s Nonsolicitation and Noncompetition Covenant is pending (to the extent that Executive is in
violation of Executive’s Nonsolicitation and Noncompetition Covenant during this period). In no event, however, shall any such extension
of the Covenant Period exceed 18 months.

(c)       Executive’s Nonsolicitation and Noncompetition Covenant shall apply to Executive regardless of the capacity in which
Executive is acting, that is, whether as an employee, sole proprietor, partner, joint venturer, limited liability company manager or member,
shareholder, director, consultant, adviser, principal, agent, lender, seller, buyer, supplier, vendor or in any other capacity or role.

(d)       Executive’s Nonsolicitation and Noncompetition Covenant shall not be violated, however, by reason of Executive’s

ownership of less than 2% of the outstanding shares of any publicly-traded corporation or other entity.

3.       Enforcement.

(a)       Executive agrees that Executive’s violation of his Confidentiality Covenant or his Nonsolicitation and Noncompetition
Covenant (Executive’s “Covenants”) would cause irreparable harm to the Joint for which money damages alone would be both difficult to
determine and inadequate to compensate the Joint for its injury. Executive accordingly agrees that if Executive violates either of his
Covenants, the Joint shall be entitled to obtain a temporary restraining order and a preliminary and permanent injunction to prevent
Executive’s continued violation, without the necessity of proving actual damages or posting any bond or other security.

(b)       This right to injunctive relief shall be in addition to any other remedies to which the Joint may be entitled. The prevailing

party shall pay the other party’s reasonable attorneys’ fees and court costs in prosecuting or defending such lawsuit.

(c)       Executive agrees that if the court in which the Joint seeks injunctive relief, or otherwise seeks to enforce any provision of this
Agreement, determines that either of Executive’s Covenants are too broad in scope or geographical area or too long in duration to be valid
and enforceable, the scope, area or duration may be reduced to limits that the court considers reasonable and, as so reduced, the Executive’s
Covenant may be enforced against Executive.

4.       Works. Executive acknowledges that all Works conceived of by Executive (either alone or with others) during Executive’s

employment by the Joint shall be the Joint’s sole and exclusive property, and Executive irrevocably assigns to the Joint all of Executive’s
rights, if any, in respect of any such Invention. This assignment shall not apply in respect of any Works for which no equipment, supplies,
facilities or Confidential Information of the Joint was used and which was developed entirely on Executive’s own time, unless (i) the
Works relates to the Joint’s business or its actual or demonstrably anticipated research or development or (ii) the Works result from any
work performed for the Joint by Executive.

2

 
 
 
 
 
 
 
 
 
 
 
 
5.       Notices. Any notice or demand under this Agreement shall be effective only if it is in writing and is delivered in person or sent
by certified or registered mail or overnight courier service. Any notice to the Joint shall be delivered or sent to it at its principal offices, and
any notice to Executive shall be sent to him at his home address as shown the Joint’s payroll records. A party may change his or its address
for purposes of this Agreement by giving notice of the change to the other party in accordance with this Paragraph.

6.       Amendment. No amendment of this Agreement shall be effective unless it is in writing, makes specific reference to this

Agreement and is signed by both parties.

7.       Governing Law. This Agreement and any dispute arising from or in relation to this Agreement are governed by, and

interpreted and enforced in accordance with, the laws of the State of Arizona.

8.       Binding Effect. This Agreement shall be binding on, and shall inure to the benefit of, the parties and their respective heirs,

legal representatives, successors and assigns. In witness, the parties have signed this Agreement.

The Joint Corp.

By           /s/ Matthew E. Rubel

Matthew E. Rubel, Lead Director

/s/ Peter Holt
Peter Holt

3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Definitions

Business means a person, proprietorship, partnership, joint venture, limited liability company, corporation, enterprise or other entity,

whether proprietary or not-for-profit in nature.

Competing Business means a Business that engages in the business of providing chiropractic services, directly or through related

entities, including but not limited to franchise holders, from or at any location in a Restricted Area.

Confidential Information means any information relating to the Joint or their business (regardless of who prepared the

information), including: trade secrets; financial information and financial projections; marketing plans; vendor and customer information;
sales and revenue information; product information; and technology and know-how.

The term “Confidential Information” does not include information that: (i) is or becomes generally available to the public other than

as a result of a disclosure by Executive in violation of this Agreement; or (ii) becomes available to Executive on a non-confidential basis
from a source other than the Joint (provided, in case (ii), that the source of the information was not known to be bound by a confidentiality
agreement or other contractual, legal or fiduciary obligation of confidentiality in respect of the information); or (iii) is communicated in
response to a valid order by a court or other governmental body, as otherwise required by law, or as necessary to establish the rights of
Executive under this Agreement, provided however that, if reasonably possible, Executive shall give the Joint written notice of such prior to
any disclosure so that the Joint may seek a protective order or other similar remedy.

Person means an individual, partnership, corporation, limited liability company, association, trust, unincorporated organization, or

other entity.

Restricted Area means anywhere within a radius of 100 miles of any location from or at which the Joint directly, or indirectly

through one or more subsidiaries or franchises, engaged in the business of providing chiropractic services on the date of termination of
Employee’s employment.

Works means any invention, discovery, concept, idea, work of authorship, method, technique, process, formula or computer

program, whether or not patentable, reduced to practice or copyrightable.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 23.1

CONSENT OF INDEPENDENT PUBLIC ACCOUNTING FIRM

We  consent  to  the  incorporation  by  reference  in  the  registration  statement  (No.  333-208262)  on  Form  S-8  of  our  report  dated  March  9,
2018  with  respect  to  the  consolidated  balance  sheet  of  The  Joint  Corp.  and  Subsidiary  as  of  December  31,  2017  and  the  related
consolidated statements of operations, stockholders' equity, and cash flows, for the year then ended, which report appears in the December
31, 2017 annual report on Form 10-K of The Joint Corp. and Subsidiary. We also consent to the reference to our firm under the heading
"Experts" in such registration statements.

/s/ EKS&H LLLP

March 8, 2019
Denver, Colorado

 
 
 
 
 
 
 
Exhibit 23.2

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We  consent  to  the  incorporation  by  reference  in  the  registration  statement  (No.  333-208262)  on  Form  S-8  of  our  report  dated  March  8,
2019  with  respect  to  the  consolidated  balance  sheet  of  The  Joint  Corp.  and  Subsidiary  as  of  December  31,  2018  and  the  related
consolidated statements of operations, stockholders' equity, and cash flows, for the year then ended, which report appears in the December
31, 2018 annual report on Form 10-K of The Joint Corp. and Subsidiary. We also consent to the reference to our firm under the heading
"Experts" in such registration statements.

/s/ Plante & Moran, PLLC

March 8, 2019
Denver, Colorado

 
 
 
 
 
 
 
CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

 Exhibit 31.1

I, Peter D. Holt, certify that:

1.

I have reviewed this annual report on Form 10-K of The Joint Corp.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary
to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to
the period covered by this report;

3. Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in
this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange
Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known
to us by others within those entities, particularly during the period in which this report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed
under  our  supervision,  to  provide  reasonable assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of
financial statements for external purposes in accordance with generally accepted accounting principles;

c. Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions
about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on
such evaluation; and

d. Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during  the
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The  registrant’s  other  certifying  officer(s)  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of  internal  control  over
financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the
equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which
are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information;
and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s

internal control over financial reporting.

Date: March 8, 2019

/s/ Peter D. Holt
Peter D. Holt
President and Chief Executive Officer
(Principal Executive Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

 Exhibit 31.2

I, Jake Singleton, certify that:

1.

I have reviewed this annual report on Form 10-K of The Joint Corp.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary
to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to
the period covered by this report;

3. Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in
this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange
Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known
to us by others within those entities, particularly during the period in which this report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed
under  our  supervision,  to  provide  reasonable assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of
financial statements for external purposes in accordance with generally accepted accounting principles;

c. Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions
about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on
such evaluation; and

d. Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during  the
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The  registrant’s  other  certifying  officer(s)  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of  internal  control  over
financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the
equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which
are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information;
and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s

internal control over financial reporting. 

Date: March 8, 2019

/s/ Jake Singleton
Jake Singleton
Chief Financial Officer
(Principal Financial Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32

For  purposes  of  Section  1350  of  Chapter  63  of  Title  18  of  the  United  States  Code,  as  adopted  pursuant  to  Section  906  of  the
Sarbanes-Oxley Act  of  2002,  each  of  the  undersigned  officers  of  The  Joint  Corp.,  a  Delaware  corporation  (“Company”),  does  hereby
certify, to such officer’s knowledge, that:

The Annual Report on Form 10-K for the fiscal year ended December 31, 2018 (“Form 10-K”) of the Company fully complies with
the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and the information contained in the Form 10-K fairly
presents, in all material respects, the financial condition and results of operations of the Company.

Dated: March 8, 2019

Dated: March 8, 2019

/s/ Peter D. Holt
Peter D. Holt
President and Chief Executive Officer
(Principal Executive Officer)

/s/ Jake Singleton
Jake Singleton
Chief Financial Officer
(Principal Financial Officer)