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The Sage Group

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FY2014 Annual Report · The Sage Group
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Annual Report & Accounts
Trusted supporter of SMEs, 
the heartbeat of successful economies

About Sage

We’re helping millions of SME customers to build successful businesses 
through a deep understanding of their needs and of the markets in 
which they operate.

Our innovative business software and first-class business support are 
providing customers with the tools they need to achieve their ambitions  
and grow.

We’re also delivering a new generation of products and services that combine 
what customers love about Sage with the benefits of technology and more 
flexible pricing models.

We have a clearly defined strategy to leverage our strengths and take advantage 
of the changes taking place in our markets to accelerate our growth.

Delivering on our strategy for accelerated growth

 – Organic revenue increased by 5% (2013: 4%), driven by an acceleration  

in recurring revenue growth to 7% (2013: 6%)

 –

Statutory revenue contracted by 5%, reflecting the disposal of non-core  
products last year and adverse foreign exchange movements

 – The move to higher quality software subscription revenue continues, with  
a 29% increase in the organic annualised value of the software subscriber  
base to £220m (2013: £170m)

 – Underlying basic earnings per share (“EPS”) increased 8% to 22.69p. Statutory  
basic EPS increased by 330% to 17.07p, reflecting the inclusion of a £186m  
non-recurring loss on disposals in the prior year

 –

Strong momentum for Sage One as a small business global cloud solution; it is  
now present in 10 markets and paying subscriptions increased by almost 150%  
in the year to 86,000 (2013: 35,000*)

*  Following the incorporation of several existing SaaS products into the Sage One portfolio during the year, prior year  

Sage One paying subscriptions have been restated on a like-for-like basis. Without the restatement, Sage One paying 
subscriptions at 30 September 2014 were 52,600 (2013: 22,400).

Inside this report

Discover more about 
Sage online

Visit www.sage.com

Strategic report
2014 highlights
2 
Chairman’s statement
4  
What we do
6 
Where we operate
8 
10 
Performance review
12  Our business model

Governance
61   Chairman’s introduction to Corporate 

governance
62  Board of Directors
66   Corporate governance report

14  Understanding our customers
24   Our strategy
36   Key performance indicators
40   Principal risks and uncertainties
44 
Financial and operating review
50  Corporate responsibility

77   Directors’ remuneration report
93   Directors’ report

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Financial statements
99 

Independent auditors’ report to the 
members of The Sage Group plc

156   Independent auditors’ report to the 

members of The Sage Group plc

104   Group financial statements
110   Notes to the Group financial statements

158   Company financial statements
165   Shareholder information

Financial highlights

Organic revenue growth

Underlying operating 
profit margin

Underlying basic 
EPS growth

5%

27.5%

5%

4%

4%

27.4%

27.3%

27.3%

27.5%

25.5%

8%

16%

14%

Underlying 
cash conversion

107%

117%

111%

112%

107%

106%

2%

Flat

2010
2011

2011

2012

2013

2014

2010

2011

2012

2013

2014

2010

2011

2013

2014

2012
-2%

2010

2011

2012

2013

2014

12%

8%

About our non-GAAP measures and why we use them
Throughout the strategic report we quote two kinds of non-GAAP 
measure; underlying and organic. We use these measures in 
monitoring performance and incentivising management.

Underlying – underlying measures exclude certain recurring 
and non-recurring items, and prior year underlying measures 
are retranslated at the current year exchange rates to neutralise 
the effect of currency fluctuations. You can read about what 
the excluded items are by turning to pages 36 to 39 for our 
KPI definitions.

Underlying measures allow management and investors to compare 
performance without the potentially distorting effects of foreign 

exchange movements, one-off items or non-operational items.

Organic – in addition to the adjustments made to underlying 
measures, organic measures exclude part-year contributions from 
acquisitions, disposals and products held for sale in the current 
and/or prior years. This allows management and investors to 
understand the like-for-like performance of the business.

Reconciliations
Reconciliations of statutory revenue, operating profit and basic 
earnings per share to their underlying and organic equivalents 
are in the Financial and operating review starting on page 44.

The Sage Group plc | Annual Report & Accounts 2014 

1

 
 
Sage at a glance

We have a vision...

Our vision is to be recognised as the most valuable 
supporter of small and medium sized companies 
by creating greater(cid:98)freedom for them to succeed.

Discover more about Sage online 
Visit www.sage.com

e   b e n e f its of subscription

h

T

g   t h e   t e chnology opportu

nity

C a p t u ri n

c u s i n g our business

o

F

Rigorous 
resource 
and capital 
allocation

...with a clear 
strategy

We’re on track 
to meet our 
financial targets.
We’re committed to doubling 
our long-term historic 
average organic revenue 
growth rate from 3% to 
6% by the end of our 2015 
financial year. We will also 
deliver a(cid:98)100bps increase 
in organic(cid:98)operating profit 
margin(cid:98)to 28% over the 
same period. 

Turn to page 24 for a deeper 
look at our strategy.

Turn to pages 36 and 37 
to see how we’re measuring 
our strategic progress.

...that delivers 
solutions

Our solutions are targeted to 
address customer needs.
We provide small and medium sized businesses 
("SMEs") with a range of easy-to-use business 
management software.

However, software is just the start.

We’ve been at the forefront of providing SMEs with 
proactive business support alongside their software 
product for many years. Our global network of 
local experts is helping(cid:98)millions of customers to 
overcome day-to-day business problems, giving 
them the confidence and freedom to be successful.

...to the SME 
market

We address the SME market by dividing it(cid:98)into 
three segments because we recognise that 
the needs and characteristics of a small 
business differ from those of a larger business.

Our core products: 
on-premise and in the cloud

Accounting

HR and payroll

ERP

Our connected services

Payments

CRM

Mobility

Business 
intelligence

Turn to page 6 for more on
our products and services.

Mid-market
100 – 500 employees

Small to medium 
sized businesses
10 – 200 employees

Turn to page 14 to read 
about what’s important 
to our SME customers.

Start-up and small businesses
0 – 20 employees

2014 highlights
A year of significant progress

Our progress in 2014 demonstrates we’ve made strategic and 
financial progress. This momentum underpins our confidence 
that we will achieve our organic revenue growth and organic 
operating profit margin targets in 2015.

October 2013

Sage One Accounts Extra launched in the UK, 
which broadens the appeal of Sage One to a wider 
range of users with the introduction of multi-currency, 
multi-user and multi-company capabilities.

Launch of Sage One Accounts in Canada.

November

Steve Hare announced as 
Sage’s new Chief Financial 
Officer, bringing significant 
financial and operating 
experience from his time at 
Apax Partners and Invensys plc.

Steve Hare, Chief Financial Officer

May

Sage ERP X3 convention in Lisbon, Portugal, 
where Sage ERP X3 version 7 is unveiled.

Sage’s former Chief Executive Officer Guy Berruyer 
announces his intention to retire.

Sage reports organic revenue growth for the first 
half of 2014 of 5%.

5%

Organic revenue 
growth for the first 
half of 2014.

April

Launch of Sage 100 Online in 
France, our hybrid cloud solution 
n
for French SMB businesses.

Launch of Sage One 
in Switzerland.

June

Launched Sage Murano 
Online Standard Edition 
and Sage Murano 
Payroll Online in Spain.

July

August

Sage Summit 2014 took place 
in Las Vegas, where over 5,000 
customers and business partners 
were in attendance.
€16m acquisition of Exact Lohn, a payroll 
business serving SMBs in Germany, is 
announced to the market.

Announcement of our launch plans for Sage 
ERP X3 Online, our global cloud solution for 
mid-market businesses who want to move 
their infrastructure to the cloud.

Stephen Kelly announced as Sage’s new 
Chief Executive Officer, succeeding Guy 
Berruyer on 5 November 2014.

Existing start-up and small business SaaS 
products incorporated into Sage One family 
in South Africa.

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The Sage Group plc | Annual Report & Accounts 2014 

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January 2014

Launch of first global brand campaign 
across Europe, the US, Africa and 
Australia, demonstrating how Sage 
helps people around the world to 
manage their business with confidence.

Drummond Hall joined Sage’s Board of Directors as a Non-executive Director. 
Drummond brings extensive, broad-based marketing and corporate strategy 
experience from his role as Chief Executive of Dairy Crest and from time spent 
with Procter and Gamble, Mars and PepsiCo.

February

Commercial launch of a range of connected 
services in North America, including Sage 
Mobile Sales, Sage Mobile Service and 
Sage Billing and Payments. Sage Report 
and Sage Customer View mobile apps are 
also launched in France.

Launch of Sage One Accounts in Portugal.

March

Inna Kuznetsova joined Sage’s 
Board of Directors as a Non-
executive Director. Inna brings 
a wealth of sales, business 
development and marketing 
experience to Sage from her 
time at CEVA Logistics and IBM.

Launch of Sage 300 Online in
North America.

Inna Kuznetsova, Non-executive Director

September

$158m acquisition of PayChoice, 
a provider of payroll and HR services 
to SMB businesses in the US, 
is announced to the market.

After the year-end

Launch of Sage Contaplus Flex in Spain.

Launch of Sage One in Brazil.

Launch of Sage View for Accountants 
in North America.

Stephen Kelly, Chief Executive Officer

The Sage Group plc | Annual Report & Accounts 2014 

3

 
 
Chairman’s statement

We remain on course to deliver the financial targets we have set for 2015, 
with organic revenue growth of 5% and organic operating profit margin 
of 27.5% reflecting continued progress towards our goals.

Nothing ever stands still at Sage. We have seen another 
year of improved revenue growth in 2014 and have 
made significant progress towards our aim of delivering 
a step-change in both the level and sustainability of growth. 
We remain on course to deliver the financial targets we have 
set for 2015, reporting organic revenue growth of 4.9% 
and organic operating margin of 27.5% for the year. The 
acceleration of the move to subscription driving strong 
recurring revenue growth demonstrates the quality of 
this revenue growth. 

We have appointed Stephen Kelly as Chief Executive Officer. 
We will now drive the next phase of our strategy. We are 
building on sound foundations.

by global breadth, delivery of a truly localised customer 
experience and 24/7 support. At the other end of our size 
spectrum, Sage ERP X3 continues to prove its attractiveness 
as our global solution for mid-market customers.

We continue to transform the value we offer customers 
by providing the benefits of online, connected and mobile 
experiences. Importantly, we do this through powerful 
technology that is non-disruptive for the customer, which 
supports their progressive move to the cloud. Our disciplined 
approach to portfolio management has seen investment 
prioritised to these key initiatives at the expense of legacy 
products. Effectively, the portfolio is self-funding the 
investment in growth.

Our portfolio – modern, innovative solutions 
addressing the needs of our customers
The key initiatives underpinning the strategy continue to 
progress well. We are capturing the benefits of a more global 
approach: “think globally whilst delivering locally.” Sage One 
and Sage ERP X3, as global products, demonstrate this 
change. Sage One is well established as our global cloud 
solution for smaller businesses, differentiated in the market 

Purposeful innovation is a feature across our portfolio. 
We have built cloud solutions and brought them to market 
across our three segments. We are investing in mobility, 
with a focus on applications that bring value to all 
our customers across a range of user requirements. 
For example, for micro businesses, we have launched 
the Sage One mobile app, whilst with Sage ERP X3 
version 7, we have a mid-market solution with mobility 
at its core. 

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The Sage Group plc | Annual Report & Accounts 2014 

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The Corporate 
governance report 
starts on page 66.

Read more about 
the Board on pages 
62 and 63.

Our work on modernising existing products means that 
on-premise customers can benefit from mobility without 
compromising their core solution. We are also investing in 
remote collaboration, ensuring our customers can work 
efficiently with their accountants and across their businesses.

Business model transition to drive 
shareholder returns
There are many commentators who wonder how well Sage 
can transition its business model to cope with the cloud. 
Quietly, and without fanfare, Sage is doing this. By putting 
customer needs at the heart of all we do, the Company is 
showing in its rapid roll-out of cloud services, and related 
features, its responsiveness to change. The Company also 
has not forgotten its installed base of customers, not all of 
whom want to travel on this journey at the same pace. In 
offering customers choice in how they deploy their software, 
combined with customer support which is second to none, 
Sage is differentiated in the market. We consider customer 
satisfaction is a better measure of progress than simple 
cloud-based contract numbers.

Sage has built a subscription pricing capability that is making 
a tangible difference in the business, with more to come. 
Linking subscription to pricing, product and technology 
initiatives has proven an effective strategy to drive strong 
growth of Sage’s subscription base. The transition to a 
subscription-based model creates a more active and more 
valuable relationship with a customer for life. Subscription is 
a key driver for Sage, supporting both our customer-centric 
approach and our strategy for growth.

A focus on shareholder returns is at the heart of the 
strategy. The Board believes that high-quality and sustainable 
long-term revenue and earnings growth, combined with a 
disciplined approach to capital allocation and progressive 
dividend policy, will drive superior returns for shareholders.

In the past year, we have made new investment in payroll 
software in the United States with the acquisition of 
PayChoice. This acquisition strengthens Sage’s position in 
payroll and HR services in the US and accelerates Sage’s 
move to the cloud in this market. The acquisition is wholly 
consistent with our strategy of putting customers at the 
heart of what we do and provides greater service to our 
core customer base. We will continue, in a disciplined way, 
to seek such opportunities.

The Board
Early in the year, Guy Berruyer indicated his desire to 
retire from the Company. In the 21st century, natural 
retirement like this will become increasingly rare, and 
it is to his credit that Guy has reached the end of his 
17-year career with the Company happily in this manner. 
He has made a major contribution to the Company and 
has established platforms and structures that will last long 
after he has retired. We all wish him well in his retirement.

Sage has only had three Chief Executives in its history 
and I am delighted that Stephen Kelly joins us as the fourth. 
He has a deep background in software success and in 
understanding the needs of SMEs. Whilst, of course, he 
will want to consider for himself Sage’s evolution, he has 
indicated his support for the key pillars of the Company’s 
strategy: increasing revenue growth through focusing our 
business, capturing the technology opportunity, and gaining 
the benefits of subscription. We welcome him to Sage.

We were also joined by Inna Kuznetsova, Drummond Hall 
and Steve Hare on the Board during the past year. They 
bring valuable and different perspectives to our deliberations. 
Finally, on Board-related matters, Drummond Hall has 
succeeded Ruth Markland as Chairman of the Remuneration 
Committee with effect from 5 December 2014. Ruth remains 
as Senior Independent Non-executive Director. I am grateful 
for all her diligence as Chair of the Remuneration Committee.

In summary
It has been a year of further progress – strategically, 
operationally and financially. There is, however, no 
complacency, and in such rapidly changing markets we 
continue to need to focus our energies on shorter decision 
timelines, rapid deployment and strong customer focus. 
We can only do this successfully with excellent people 
and, on behalf of the Board, I would like to thank all our 
employees and partners for their very considerable efforts 
in the past year. I look forward with confidence to your 
Company’s response to further changing customer 
demands in the year ahead.

Donald Brydon, Chairman

The Sage Group plc | Annual Report & Accounts 2014 

5

 
 
What we do
Our products and services

Our software is solving real business problems and harnessing the benefits 
of new technology, whilst remaining simple, efficient and a pleasure to use.

However, Sage is about much more than just software.

We take the lead in foreseeing the implications of changes that will impact 
SME businesses, particularly in relation to new legislation, and use this 
understanding to deliver training and support to our customers that instils 
them with greater confidence.

Core products

Accounting
Our accounting software gives our 
customers total control over their 
finances, invoicing and stock, and 
provides clear visibility over their 
profits, cash and financial position.

HR and payroll
Our HR and payroll solutions 
are simple, secure and efficient, 
helping our customers to remain 
compliant and pay their employees 
accurately and on time.

ERP
Our Enterprise Resource 
Planning ("ERP") solutions are 
designed to help customers 
streamline, consolidate and 
rationalise their business 
operations and processes.

Connected services

CRM
Our integrated CRM software 
helps our customers to maintain 
more productive relationships 
with their customers. This helps 
to drive repeat business and more 
effective up-selling.

Mobility
Our mobile applications give our 
customers access to their data 
anywhere and anytime, helping 
them to stay in touch with every 
aspect of their business.

Business intelligence
Our business intelligence 
solutions are helping customers 
overcome data complexity 
and obtain greater insight into 
their business so that they can 
make more informed decisions.

Payments
Our payments businesses let our 
customers take payments through 
their websites, in person using 
a card reader, or directly from 
electronic invoices.

Our focus on integrating payments 
into our core accounting and ERP 
software means these transactions 
are recorded automatically into our 
customers’ systems, saving them 
time and reducing the risk of error.

Support

We are in regular contact with our customers over the telephone or online. 
We have over 30,000 conversations with them each day 
on topics ranging from accounting queries and advice on 
new legislation, to technical aspects of our software. 

We also expand our support services during periods of peak 
activity, such as during the tax filing season or when new 

legislation comes into effect, to help our customers when 
they need us most.

Turn to page 18 to hear more from the people who help 
our customers every day.

6 
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The Sage Group plc | Annual Report & Accounts 2014 
The Sage Group plc | Annual Report & Accounts 2014 

Our markets

Each of our segments has different characteristics and requirements, which 
provides us with a range of opportunities to bring great products and services 
to our customers.

Our annual Sage Business Index survey helps us remain close to what matters 
most to SMEs across the globe by gauging their level of business confidence. 
Almost 14,000 respondents now take part in the survey, and you can read 
more about this year’s findings at www.sage.com/businessindex.

Start-up and small businesses (“SSB”)

Small to medium sized businesses (“SMB”) Mid-market businesses

0-20
employees

 10-200
employees

 100-500
employees

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 68%

of total 
customer base*

30%

of Group 
revenue*

 18%

of total 
customer base*

34%

of Group 
revenue*

3%

of total 
customer base*

 16%

of Group 
revenue*

* Remainder derived from payments and accountants.

Routes to market

Direct
We sell direct to customers in most of 
our major markets via local websites, 
over the telephone and through specialist 
field-sales teams.

Accountant partners
Accountants buy software from us to 
help them run their practices, and over 
48,500 accountant partners also recommend 
our products and services to their clients.

Business partners and resellers
We benefit from a network of around 
7
20,000 business partners, who act as an 
important reseller channel and also provide 
installation, training and support services 
to businesses with more complex needs.

The Sage Group plc | Annual Report & Accounts 2014 
The Sage Group plc | Annual Report & Accounts 2014 

7
7

 
 
Where we operate
A global footprint built with local expertise

Sage has a presence in 23 countries and sells software all 
over the world. Our established market positions provide 
us with a strong platform to bring products and services 
to both new and existing customers. 

Localised customer experiences
One of Sage’s strengths is providing highly-localised software and support 
to customers. We’re able to do this effectively because our teams are based 
in-country, so they’re close to the business and legislative issues that affect 
SMEs in these locations.

Rather than simply translating software into multiple languages, we build 
our products so that they fundamentally reflect the interface, functionality 
and legislative conventions a person would expect to see in their region.

Our ability and commitment to do this sets us apart from many other 
software vendors.

Our global products
Whilst we’re focused on delivering highly-localised products, a key principle 
of our strategy is to take a more centralised approach to developing global 
product roadmaps so that we are more efficient, take advantage of our 
scale, share best practice across our business and utilise our global talent 
more effectively.

We therefore aim to perform the majority of development work for global 
products through teams that may be centralised in a particular country 
or region, and leave the remaining work to in-country teams who tailor 
the product to meet the needs of the local market.

Two important examples are Sage One and Sage ERP X3.

Sage One
Sage One is our global cloud solution for start-up and small businesses. 
Following its launch in the UK & Ireland ("UKI") in 2011, Sage One is 
now commercially available in 10 countries including the US, Canada, 
Germany, France, Spain, Portugal, Switzerland and South Africa.

The relatively recent launch of Sage One, together with its low monthly 
subscription, means it is not yet a material contributor to Group revenue. 
However, Sage One is an important product in helping us to grow market 
share amongst start-up and small businesses.

The main Sage One development team is based in the UK. The architecture 
of Sage One is modular so that regional development teams can build 
functionality addressing local legislation that seamlessly plugs in to the core 
product. Examples of these modules include quotations in France and debit 
notes in Spain.

Sage ERP X3
Sage ERP X3 is our global ERP solution for the mid-market. It is sold in 
over 100 countries, serves 228,000 users across 4,800 customers and 
is supported by 290 business partners.

Sage ERP X3 is a sophisticated solution offering multi-currency, multi-
company, multi-language and multi-legislation support. The latest version 
commercially available is Sage ERP X3 version 7, which is web-native 
and incorporates a modern new user interface design. We have also 
announced the planned release of Sage ERP X3 Online, which offers 
our customers the benefits of greater customisation and control whilst 
allowing them to deploy their infrastructure in the cloud.

This flexibility means Sage ERP X3 can truly address a global market.

Americas
Revenue £412m

Organic operating profit 
£106m (25.7% margin)

3,585 employees

32%

Group revenue

Key products

Product
Market segment
Sage One
SSB
Sage 50 US and Canada SSB
SMB
Sage 100
SMB
Sage 300
Sage ERP X3
Mid-market
Sage Payment Solutions Multi-segment Payments

Product type
Accounting
Accounting
ERP
ERP
ERP

8 

The Sage Group plc | Annual Report & Accounts 2014 

Europe
Revenue £750m

Organic operating profit 
£215m (28.6% margin)

7,114 employees

57%

Group revenue

Product type
Accounting and payroll
Accounting and payroll
Accounting and payroll

Accounting
ERP
ERP

ERP

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Key products

Product
Market segment
Sage One
SSB
SSB
Sage 50 in the UK
Sage Ciel in France SSB
Sage Contaplus 
in Spain
SSB
Sage 100 in France SMB
Sage 200 in the UK SMB
Sage Murano 
in Spain
Sage Offi ce Line 
in Germany
Sage ERP X3
Sage Pay

SMB

SMB
Mid-market
Multi-segment Payments

ERP
ERP

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AAMEA
Revenue £144m

Organic operating profit 
£39m (27.2% margin)

2,134 employees

11%

Group revenue

Key products

Product
Sage One
Sage Pastel
Sage VIP Payroll
Sage Micropay
Accpac ERP
Sage Handisoft
Sage ERP X3
Sage Pay

Market segment
SSB
SSB
SMB
SMB
SMB
Accountants
Mid-market
Multi-segment Payments

Product type
Accounting and payroll
Accounting and payroll
Payroll
Payroll
ERP
Accounting
ERP

Turn to pages 
48 and 49 
for regional 
performance 
commentaries.

There are an additional 142 employees based in centralised or Group functions (2013: 145).

The Sage Group plc | Annual Report & Accounts 2014 

9

 
 
Performance review
On track to deliver the 2015 financial targets 

“  I would like to thank Guy Berruyer for leading Sage to deliver 
an encouraging set of results with a strong finish to the year. 
I reconfirm the Board’s financial targets for 2015 and recognise 
the 2014 results as an important milestone on the path to 
meeting them. Our financial performance demonstrates 
the strength of Sage’s global business and the quality of 
relationships it has with millions of SME customers worldwide.”

Stephen Kelly
Chief Executive Officer

These results are important in demonstrating we are on track to achieve 
our financial targets for 2015. Reporting organic revenue growth of 5% 
(2013: 4%) and operating profit margin of 27.5% (2013: 27.1%) means 
the Group remains confident of achieving the targets of 6% organic 
revenue growth and organic operating profit margin of 28% in 2015.

Recurring revenue grew organically by 7% (2013: 6%), whilst organic 
SSRS revenue contracted by 1% (2013: flat). The increase in recurring 
revenue growth is a key feature of these results and reflected a strong 
software subscription performance. Software subscription revenue grew 
organically by 28%, reflecting acceleration in the second half on the 23% 
growth reported in the first half. The recurring revenue growth and strong 
software subscription performance are important indicators of the 
underlying strength of the business and underpin confidence in the 
improved growth trajectory expected for 2015. 

Recurring revenue, which includes software subscriptions, payments 
and support, now represents 73% of Group revenue (2013: 71%). 
The continuing shift to a higher quality revenue mix reflects the increased 
contribution from software subscription. The software subscription 
contract base continues to grow, with over 450,000 contracts across 
the Group. 

The increase in organic revenue growth has been achieved despite 
a weaker performance in payments, particularly in North America. 
Improving the performance of payments and driving the number of 
integrated payments customers remain key priorities, particularly as 
they have performed below our expectations this year. Likewise, 
underperformance in the mid-market in France continued as a drag 
on growth. This was reflected in the lower full-year organic growth rate 
of 7% (2013: 12%) reported for Sage ERP X3, our global solution for the 
mid-market. Sage ERP X3 grew well internationally, however, delivering 
20% growth outside of France. The ambition for double-digit long-term 
growth for Sage ERP X3 remains. 

The move to subscription is attractive for Sage and our customers as 
it builds greater and more predictable revenue streams for the future. 
By balancing subscription adoption across new and existing customers, 
we are managing the potential near-term impact on revenue of the 
transition to subscription. The opportunity we have with existing 
customers around growing share of wallet, improving retention rates 
and increasing recurring contract attachment, is helping us to manage 
the near-term impact of subscription displacing licence revenue. 

Our cloud solutions, core product modernisation initiatives and growing 
portfolio of connected services are providing subscription catalysts for 
all of our customers, regardless of whether their core system is on-premise 
or in the cloud. Core product modernisation is a particularly significant 
opportunity with the Sage installed based. It creates the flexible 
architecture required to liberate customer data and make it available in 
the cloud so we can deliver an enriched desktop experience enhanced 
with connected services. Core product modernisation has been an 
important catalyst in driving subscription across our portfolio in 2014. 
Key highlights during the year include Sage 50 Payroll in the UK, 
Sage Ciel Flex in France and Sage 100 i7 in France. 

Sage 50 Payroll auto-enrolment connected service
This connected service, which helps SMEs in the UK comply with new 
pension legislation, has been a strong driver of growth. It is only available 
on subscription and is supported on the latest version of Sage 50 Payroll. 
This revenue is incremental because we typically added new services into 
customers’ existing premium support plan bundles in the past.

At the end of September 2014, the annualised value of our 
auto-enrolment subscription contract base was approximately 
£8m. This reflects an attachment rate amongst customers that 
needed to comply with auto-enrolment in 2014 of over 60%. We 
are well placed to continue supporting businesses that will need 
to comply with auto-enrolment legislation going forward.

Software subscription is growing well, in line with our 
plans for measured adoption
We are pursuing more active relationships with our customers through 
subscription. Our progressive approach is based on demonstrating the 
benefits and flexibility subscription offers them, rather than by mandatorily 
moving them to subscription pricing. The resulting commitment to offering 
customers choice around how they can buy a software licence reflects 
the importance we place on customer satisfaction and retention. The 
emphasis is therefore on Sage to present customers with differentiated 
propositions that persuade them to make the transition to subscription. 

Sage Ciel Flex
Sage Ciel accounting and payroll products are aimed at start-up and 
small business (“SSB”) customers in France. The success of the tiered 
subscription offer called Flex shows that SSB customers are willing to 
move to a recurring subscription relationship if they see a product offers 
added value. At the end of September 2014, the annualised value 
of our Sage Ciel Flex subscription contract base was approximately 
£9m, an increase from £5m in the prior year. Over 60% of customers on 
subscription have chosen to subscribe to Sage Ciel Ultraflex, which is the 
highest tier available and includes premium features and cloud capability.

The growth in the annualised value of the software subscriber base of 
29% to £220m, together with subscription contract renewal rates in the 
region of 90%, is good evidence that our measured approach is effective. 

Sage Ciel Flex demonstrates well the reactivation of off-plan customers. 
Approximately 50% of revenue from new Flex contracts secured in the 
financial year were with customers who were previously not on a recurring 
support plan.

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Sage 100 i7
Sage 100 i7 is aimed at small to medium sized customers (“SMB”) 
in France. It is a premium subscription product and has now been 
a driver of upgrade activity in the French installed base for several 
consecutive reporting periods. It offers a major user interface upgrade, 
can be accessed through a web browser and incorporates business 
intelligence and spreadsheet integration capabilities. We also launched 
Sage 100 i7 Payroll during the year, which has driven upgrade activity 
in the second half.

At the end of September 2014, the annualised value of our Sage 100 i7 
ERP and payroll subscription contract base was over £16m. The vast 
majority of the subscriber base is made up of migrating existing 
customers who have a support contract, where the strategy is to 
drive higher average selling price on subscription. This reflects the 
premium positioning of the product. Sage 100 i7 is either available 
on a subscription-only contract or a lower-priced subscription contract 
together with an up-front fee. These fees are helping us to smooth the 
impact our subscription transition is having on our SSRS revenue base.

Momentum building in the cloud, with 86,000 Sage One 
paying subscriptions globally 
Sage One is well established in the market as our global software-as-a-
service (“SaaS”) solution for smaller businesses, with a ca.150% increase 
in paying subscriptions to 86,000 (2013: 35,000). We continue to push 
ahead with our global roll-out for Sage One, which is available in 10 
countries, so that we are well placed to drive growth in markets as 
cloud adoption accelerates. 

We continue to make good progress with Sage One in the UKI, where 
the number of paying subscriptions more than doubled to 47,000 from 
over 21,000 in the last 12 months. This represents a strong increase in 
average run-rate to over 2,100 per month, up from around 1,300 per 
month last year, and reflects acceleration to 2,300 per month in the 
second half of the year.

We also have strong traction with Sage One in South Africa, where 
the number of paying subscriptions increased from 8,700 to over 
21,000 in the last 12 months. Adoption in Continental Europe remains 
low, reflecting nascent uptake of cloud solutions amongst SSB customers 
more generally in that market. In North America, the number of paying 
subscriptions remains behind plan, but we continue to build a product 
portfolio to provide an attractive cloud platform for small businesses. 
We see accountants as a key channel for driving Sage One growth, 
with the introduction of Sage One Accountant Edition in North America 
an important development in 2014. Driving accountants’ engagement 
and the introduction of Sage One Extra in the US and Canada are key 
priorities for 2015. 

As part of the Group’s continued investment in the cloud, our SaaS 
entry-level products in France, Germany and South Africa were 
redesigned and incorporated into the Sage One portfolio during the 
year. This involved rebranding and aligning the user interface and 
product workflows to create global consistency. Excluding the newly 
incorporated products, year-end Sage One paying subscriptions were 
52,600 (2013: 22,400).

Sage’s hybrid cloud solutions for SMB customers are gaining traction, 
with the number of paying subscriptions doubling during the year to 
1,500. The launch of Sage ERP X3 version 7 in the summer means 
we also offer the mid-market a solution with mobility and web access 
at its core. We expect to see further good progress in adoption for these 
solutions in 2015.

Disciplined approach to resource and capital allocation 
62% of total research and development (“R&D”) expenditure (2013: 52%) 
and 57% of total sales and marketing (“S&M”) expenditure (2013: 52%) 
is now directed towards the Invest portfolio. This has resulted in an overall 
increase in absolute spend during the year across Invest products of 
17%, alongside an incremental improvement in organic operating profit 
margin to 27.5%. The disciplined approach to resource allocation 
supports the 28% organic operating profit margin target in 2015, 
which we are on track to deliver.

We are also disciplined in our approach to acquisitions, focusing on 
opportunities that support growth in our core business and meet our 
returns criteria. During the year we announced two in-fill acquisitions, 
which strengthen our payroll capability in the US and Germany, and 
acquired the remaining 25% of Folhamatic in Brazil. We also performed 
an impairment review and recorded a £44m non-cash charge relating 
to our Brazilian operations. This reflects the deterioration in the financial 
and economic environment in Brazil. Notwithstanding this impairment, 
we remain confident about our growth prospects in Brazil, as reflected 
in the 9% organic revenue growth reported for 2014. 

Consistent with our focus on shareholder returns, the Board is proposing 
a 7% increase in the total ordinary dividend for the year to 12.12p per 
share (2013: 11.32p per share). The ordinary dividend for the year is 
covered 1.9x by underlying earnings per share. 

The Board
In August 2014, we announced the appointment of Stephen Kelly to the 
Board as Chief Executive Officer, effective from 5 November 2014. Earlier 
this year, Steve Hare joined the Board as Chief Financial Officer, effective 
from 3 January 2014.

We also announced the appointment of two new non-executive directors 
to the Board, namely Drummond Hall and Inna Kuznetsova, effective 
from 1 January 2014 and 6 March 2014 respectively. In November 2013, 
Mark Rolfe and Ian Mason retired from their roles on the Board as 
non-executive directors.

Summary and outlook 
These results are important in demonstrating we are on track to 
achieve our financial targets for 2015. Revenue growth is increasing, 
the subscription base is growing and cloud momentum is building. 
The Group remains confident of achieving 6% organic revenue growth 
in 2015, with the anticipated acceleration in growth weighted to the 
second half of the year, and organic operating profit margin of 28%.

“ Looking ahead, I believe that Sage, as a trusted partner 
to our customers, can be even more instrumental in 
supporting the success of SMEs around the world. I look 
forward to building on Sage’s technology leadership, 
both in the cloud and on-premise, together with our 
outstanding customer support, to the benefit of our 
current and future SME customers.”

Stephen Kelly
Chief Executive Officer

The Sage Group plc | Annual Report & Accounts 2014 

11

 
 
Our business model
What we do...

Growing economies rely on successful SME businesses. We’re committed 
to helping them achieve this success by being their most trusted supporter.

We’ve been dedicated to the success of SME businesses 
for over 30 years through the provision of localised products 
and services that help our customers to run their businesses 
with confidence.

Our support offering is a key strength and is highly valued 
because it gives our customers somewhere to turn if they 
have a technical problem, an accounting question or when 
they’re affected by legislative changes.

Our commitment to supporting our customers in this way, 
where we look to maintain ongoing and active relationships 
with them, differentiates us from other software vendors.

It also means we’ve built a strong base of recurring revenue 
that underpins 73% of our total revenue, which is derived 
from 1.8 million support, subscription and payments 
relationships that we have with customers across the world.

Ultimately, we have the resources, vision and resilience to 
be there for our customers over the long term as their 
businesses grow.

Key inputs to our business model
Talented people
We rely on the 
flair, commitment and 
collaboration of 12,975 
employees around 
the world.

Trusted brand
The Sage brand is 
synonymous with 
supporting SMEs. 
By striving to be our 
customers’ greatest 
supporter, we remain 
their trusted partner.

Value created
Shareholder returns
Dividends and 
share repurchases

Society
Tax paid in the year

£217m

Decrease of 62%^

£107m

Decrease of 10%~

Market insight
Our focus on the 
SME market means 
we have developed 
a deep understanding 
of what is important to 
small businesses.

Resource allocation
Our approach to how 
we deploy our R&D* 
and S&M** resources is 
governed by where we 
see our best opportunities 
for future growth.

Local knowledge
Our skill at localising our 
solutions has allowed us 
to contend with a range 
of different legislative 
environments across 
the world.

Group organic 
operating profit
Representing a 
margin of 27.5%

£360m

Increase of 7%

Employees
Wages and salaries

£617m

Decrease of 1%

Resource allocation
Investment in R&D* 
and S&M**

£417m

Increase in spend of 
17% on Invest products

*  Research and development.

**  Sales and marketing.

^  The decrease is due to the payment of a special dividend of £199m last year alongside an increased rate of share repurchasing as we 
worked towards meeting our net debt to EBITDA target ratio of 1x, which we met in June 2013. The total ordinary dividend per share 
has increased by 7% to 12.12p this year.

~  The underlying effective tax rate has fallen this year to 27% as a result of a change in the mix of tax rates that we are exposed to across 

the globe. For more information on our tax policies, turn to the Financial and operating review starting on page 44.

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Attract

A

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Our strategy sits at the heart of our 
business model and dictates how we 
respond to the changes taking place 
in the markets we serve.

Read more about our strategy 
and how it links to our business 
model on pages 24 to 35.

R

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Gro w

…how we create value

Key activities
 – R&D*

Routes to market
 – Direct

 – S&M**

 – Support

 – Accountant 
partners

 – Business partners 

and resellers

Group organic 
revenue
5% organic growth

£1,306m

73% recurring in nature

Open to read more 
about the key elements 
of our business model.

The Sage Group plc | Annual Report & Accounts 2014 

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…how we create value

Key elements of our business model

Attract

These are some of our unique selling 
points and are the reasons why 
customers are attracted to Sage.

Trusted brand 
amongst SMEs

Strong 
accountant and 
business partner 
ecosystem

Localised 
products and 
services

Technology 
and pricing 
choice

First-class 
support

Activate

Over the years, we’ve built a strong recurring 
revenue base by providing customers with 
additional services beyond their core software 
product, particularly through our support offering.

Software subscription offers us the opportunity 
to have closer relationships with more of our 
customers, particularly those who do not maintain 
a support contract and own their software product 
via a perpetual licence. This will help us to build 
on our existing base of over 450,000 software 
subscription contracts.

Grow

Technology and the cloud are changing how 
software is delivered and how businesses 
use their data. The new wave of value-
adding services we are providing will help 
us to deepen the relationships we have with 
our customers and drive higher growth.

Installed base

Software subscription 
and support

Software perpetual licence

Standalone support

Connected services

More users

More products and 
services (cross-sell)

Higher value 
products and 
services (up-sell)

Retain

We aim to keep our customers for life by delivering them the 
complete, integrated suite of software, services and support.

This helps us to deliver great experiences that make our 
customers want to stay with us as their businesses grow.

Customer for life

Growth drivers

KPIs and other metrics

Our sources of revenue

 – Attract more new customers 
through key products such 
as Sage One, hybrid cloud and 
Sage ERP X3

Sage One 
paying 
subscriptions

86,000

Hybrid cloud 
paying 
subscriptions

1,500 

(Up 146%)
Sage ERP X3 customers 

(Up 100%)

4,800 

(Up 14%) 

 – Activate customers through a 

Number of contracts

support relationship

 – Activate customers through 
a software subscription 
relationship – particularly 
where those customers 
don’t have a support contract 
– either for their core product, 
a connected service or both.

 1.8m

Down 3%

Organic annualised value of 
the software subscriber base

 £220m

Up 29%

Recurring revenue
Organic growth: 7% (2013: 6%)
Recurring revenue comprises:

 – Maintenance and support (“M&S”)

 – Software subscription

 – Non-software subscription

 – Payments

Around 73% of Sage’s total revenue is recurring, with 
customers paying on a monthly, annual or usage basis in 
return for a range of different services.

Our subscription and payments contracts can be 
characterised as “pay-to-play”, where customers retain 
the right to use a software application or service for as 
long as they continue to pay.

Recurring revenue is much less susceptible to economic 
cycles because many of these services are either critical 
to a business’s ability to continue trading or are seen as 
indispensable and value-adding.

Our focus on having more active and productive 
relationships with all of our customers, preferably through 
subscription but also through support relationships, 
means recurring revenue growth is a strong indicator of 
whether we’re succeeding in delivering on our strategy.

Software and software-related services 
("SSRS")
Organic contraction: 1% (2013: flat)
SSRS revenue comprises:

 – Grow licence average selling price 
("ASP") through software upgrades 
and migrations

 – Grow support ASP through 

up-selling support customers to 
premium support

 – Grow share of wallet by expanding 
the number of services taken by 
each customer

 – Grow share of wallet by expanding 
the number of paying users for 
each product

 – Minimise the number of customers 
who leave us for another provider

 – Minimise the number of customers 
cancelling their support contract

 – Drive higher net promotor scores

Premium support penetration

 – New licence sales

 92%

Rate maintained

Number of payments cross-sell 
customers

 15,800

Up 14%

Recurring contract renewal rate

83%

Up 1%

 – Upgrades and migrations

 – Professional services

 – Other software-related services

SSRS revenue captures perpetual licence sales, where 
customers pay an up-front fee for the right to own and 
use their software forever. This represents the way 
software has been sold traditionally in the industry for 
many years.

SSRS revenue is typically more susceptible to economic 
cycles. When the economy is buoyant, businesses have 
more confidence and so are more willing to invest in their 
IT infrastructure.

However, when economic conditions are more 
challenging, businesses tend to reduce unnecessary 
expenditure and delay big investment decisions.

Our focus on a measured transition to software  
subscription will mean that, over time, revenue for our 
software products will increasingly shift out of SSRS 
and into recurring revenue.

Understanding our customers
Customer demand drivers

The world of an SME is an exciting but rapidly changing place, with each  
day bringing new competitive, economic and regulatory challenges.

Sage has been the advocate of SME businesses for over  
30 years and we’ve developed an intimate understanding of 
their needs over that time. We continue to play an important 
role in helping them achieve success through the innovative 
products and value-adding services that we provide.

Our global presence and considerable resources mean  
our customers trust us to stay the course with them as  
they grow and be there for them when they need us most.

Addressing our markets
We address the SME market by dividing it into  
three segments:

 – Start-up and small businesses (“SSB”)

 – Small to medium sized businesses (“SMB”)

 – Mid-market businesses

We do this because the characteristics of a small  
business differ markedly to those of a larger business. 
Recognising these differences and tailoring our products  
and services accordingly gives us a competitive advantage  
in our markets and is one of the reasons why customers 
choose us.

Customer demand drivers
We regularly speak to our customers to understand what matters most to them.  
We’ve found there are some key needs that resonate particularly strongly with  
SME businesses, which fall into five areas. They want:

 – Access to a knowledgeable person for support

 – Peace of mind around legislative compliance

 – Appealing and intuitive software

 – Control to achieve success and grow

 – More efficient working

Meeting customer needs
Our product and service offering has evolved in direct response to what our customers 
have told us is important to them. This has influenced our approach to support in 
particular, which we manage as a value-adding service in its own right, rather than 
as basic aftercare.

The demand drivers have also defined our strategy, where we are adapting our 
product and service offering in response to trends in our markets, particularly in relation 
to cloud technology and subscription.

This section considers each demand driver and explores how support, technology and 
subscription are helping us to more effectively meet the challenges posed by each.

Support
See page 18

Technology
See page 20

Subscription
See page 22

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Customer demand drivers

Access to a knowledgeable 
person for support

Most entrepreneurs don’t go into business to be 
a bookkeeper or an accountant, yet maintaining 
good accounting records is important.

As businesses grow the range and variety of 
issues they face also grows, with increased 
operational complexity, international expansion, 
hiring more employees and a greater reporting 
burden just some examples of new challenges 
they might face.

Many small businesses don’t have the resources 
to maintain accounting, payroll and regulatory 
expertise in-house. This is why millions of our 
customers value being able to turn to us for help 
through our support offering.

This is because whilst start-ups are least likely to have any 
kind of in-house accounting expertise, they also have the 
simplest needs. Once they become accustomed to their 
software and the regulations that affect them, they can 
often grow comfortable being self-sufficient.

However, larger businesses contend with greater 
complexity and reporting burdens, so a higher proportion 
of them rely on the support services provided by us and 
our business partners.

Peace of mind around 
legislative compliance

Our support offering is an effective way for 
our customers to remain compliant with new 
legislation. In recent years we’ve seen a raft of 
changes affecting SME businesses, particularly 
around electronic filing and payroll.

Our support offering
Over the years, we’ve been pioneering in delivering proactive 
business support to SMEs where our support experts 
provide technical, accounting and regulatory advice to 
our customers.

Premium support
Our premium support offering represents the highest tier 
of support and is where customers gain access to the 
most value-adding features, including free selected software 
updates, priority call answering and online training materials.

We deliver much of this support directly either online or 
over the telephone, where we receive over 30,000 calls 
a day, and we even offer on-site support when required.

Our professional services offering that delivers 
system installation, maintenance and support services 
to customers with more complex or bespoke ERP 
requirements is supported by a global network of 
around 20,000 business partners.

Our support services are delivered locally, which sets us 
apart from our competitors. Our customers value being 
able to contact someone who speaks their language, 
who is familiar with their local reporting conventions and 
who is available during the working day in their time zone.

The need for support
There is a greater propensity for larger businesses to need 
support. For example, around a third of start-up and small 
businesses have support, whereas the rate for SMBs is 
over 60%, and for mid-market customers it is around 75%.

For many customers these services are highly valuable 
because they are often the only available resources they 
have to help them identify, understand and comply with 
new legislation that affects them.

We are also highly proactive in preparing our customers 
for new legislation by running awareness campaigns and 
working with government to not only understand what is 
changing, but to use our understanding of the SME market 
to shape those changes.

Always up to date with subscription
Paying for software on a subscription basis is also an 
effective way to remain compliant. As a subscription 
customer is essentially purchasing a service from us, they 
are entitled to all future software upgrades as soon as 
they become available.

Customers therefore don’t need to worry about whether their 
software has the necessary features to allow them to comply 
with new standards or conventions, which means they 
can concentrate on running their businesses.

The Sage Group plc | Annual Report & Accounts 2014 

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Understanding our customers continued
Customer demand drivers continued

Appealing and intuitive software

The cloud and technology are redefining the 
expectations people have of the software they use. 
Touch-based user interfaces, “big data” analytics, 
more powerful mobile devices, mobile applications 
and greater integration between services are just 
some examples of how technology is helping our 
industry meet customer needs.

Software-as-a-service (“SaaS”)
SaaS is a great example of where the cloud is delivering 
real change for start-up and small businesses. For example, 
many entrepreneurs have traditionally used spreadsheet 
software as their first accounting solution largely because 
they usually already have access to it.

Accounting software has also tended to address the 
needs of the bookkeeper rather than the owner-manager 
in the past, making accounting seem complicated to 
those who need to maintain business records but aren’t 
financial experts.

SaaS is changing this by providing owner-managers 
with straightforward, easy-to-access accounting solutions 
that make bookkeeping much less onerous.

SaaS is delivered through an internet browser and is 
designed to be much more intuitive, elegant and simple 
so that non-financial users can pick it up quickly.

The rise of SaaS has created new market opportunities 
across the world, particularly in our markets in North 
America and the UK where new technology adoption 
is most pervasive.

Our SaaS solution for start-up and small businesses is 
Sage One – to read more about Sage One, turn to page 31.

Engaging user experiences
Advances in software design and the user experience 
aren’t confined to new SaaS solutions. The success of 
touch-based smartphones and tablets has given rise to 
a change in how users expect to interact with the 
software they use.

Customers want software to be modern, engaging and 
visually appealing, which makes it more intuitive and 
learnable for the average user.

We’re responding by modernising the user interface design 
of some of our most successful products.

Examples of where customers are already seeing these 
improvements include the UK version of Sage 50 and 
Sage ERP X3 version 7, which employs a completely new, 
web-first user interface.

Tailored mobile applications
Modern user interfaces are also helping to make 
business software accessible to a greater range of users.

Financial users have been the primary target audience 
for business software traditionally, but business data 
has significant utility outside the finance office.

For example, field-based salespeople and engineers can 
be much more efficient if they’re able to access data and 
manage their work flows in real time.

When this information is presented in a way that is intuitive 
to them, rather than a financial user, it is easier for them 
to engage with it to improve their productivity.

We’re using the latest cloud technologies to liberate 
customer data so that it can be accessed by a range of 
new mobile applications, including mobile billing, sales 
and payments. This is helping to broaden the appeal and 
relevance of business information to more users.

Control to achieve success 
and grow

SaaS and mobility offer businesses an 
unprecedented level of control because they 
provide access to data anytime, anywhere.

However, there are a range of use cases for 
this technology that vary across the segments 
we serve.

Mobility use cases
In the case of start-ups and small businesses, it is likely the 
highly-mobile owner-manager is both the bookkeeper and 
the decision maker, so being able to record new transactions 
and view key business information whilst travelling is 
extremely valuable.

In the case of a more established business, decision makers 
find value in having mobile access to business intelligence, 
but core accounting and invoice processing will almost 
certainly be managed by office-based finance teams.

We believe making these distinctions is important so that 
we are clear on where and how we will add the most value.

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Data security, maintenance and customisation
More established businesses need to weigh the benefits 
of moving data and business infrastructure to the cloud 
against the operational risks of doing so.

Businesses are often concerned about who owns their 
data and where it is stored when they move it to the 
cloud because they need to consider the privacy, 
business interruption and disaster recovery implications.

They may also have concerns around exercising less 
control over when software updates and maintenance 
are carried out, which can be an issue if they occur during 
critical reporting periods and something goes wrong.

Customisation is important to larger businesses, 
particularly in the mid-market. However, depending on 
the technology involved, there may be limits to how much 
a pure cloud solution can be tailored to the specific needs 
of a particular business.

On-premise software remains popular because it continues 
to provide businesses with comfort and flexibility around 
these issues. However, we don’t want these businesses to 
have to curtail their cloud vision and we’ve been innovative 
in addressing this challenge.

Our cloud ERP products offer our SMB and mid-market 
customers the best of both worlds; they can place their 
data and business infrastructure in the cloud but continue 
to have a level of control that is more consistent with an 
on-premise environment.

Lower-risk investment decisions through 
subscription
Investing in IT infrastructure is often expensive. High 
up-front costs make new ventures risky because, if they 
fail, businesses are left with equipment and software they 
don’t need.

Subscription lets businesses achieve their growth plans in a 
controlled way without taking on this additional risk. Capital 
decisions become operating decisions because subscription 
payments are made on a monthly or annual basis, whereas 
a perpetual licence purchase requires a higher, up-front fee.

Businesses can therefore put the necessary systems in place 
quickly, for moderate additional cost and in a way that can 
be scaled back with limited financial impact if the new 
venture isn’t successful.

More efficient working

Subscription pricing and a change in the way 
software is being delivered to customers is 
providing businesses with greater flexibility.

Pay for what you use
The industry is moving away from delivering software as 
one large application in favour of several smaller applications, 
with each one offering a discrete piece of functionality.

When coupled with subscription, this lets businesses pay 
for only the software they need, rather than requiring them 
to buy everything an application can do even if they don’t 
use all of it.

We’re doing this through our connected services offering, 
which includes integrated payments, CRM, business 
intelligence and mobility.

We’ve also developed technology that looks to give all 
of our customers access to these benefits even if they 
don’t want to move all of their infrastructure to the cloud. 
Many established businesses have invested heavily in their 
existing system and would prefer not to start over.

Greater efficiency through collaboration
Technology is helping users to work more collaboratively with 
each other, their accountants and their business partners.

We’ve seen some of the strongest evidence of the benefits 
of collaboration with our accountant partners and their small 
business clients.

Accountants are looking for ways to reduce their costs 
and add more value. They want to be able to offer a more 
rounded and consultative service, as well as saving time and 
reducing cost by transferring client data and documentation 
in the cloud.

As more businesses move towards housing some or all 
of their data online, either because they use a cloud product 
or because they have a connected on-premise solution, 
accountants will be able to do much more for their 
customers in real time, work more efficiently and expand 
their addressable market beyond their local area.

The Sage Group plc | Annual Report & Accounts 2014 

17

 
 
Meeting customer needs
Support

Providing customers

with first-class support

Meeting the people who are incredibly passionate about supporting 
SME businesses.

Linked customer 
demand drivers:
 – Access to a 

knowledgeable 
person 
for support

Sage customer support, UKI

Jim McGlen, Head of Customer Services for 
Start-Up and Small Business in the UKI, instils in 
his team that good customer service is about 
getting the basics right. “It’s being polite. It’s 
listening. It’s using your resources and expertise, 
and being truly passionate about our customers,” 
he explains. “At Sage we are focused on giving our 
customers a breath-taking experience – one that 
exceeds all expectations. We strive to deliver the 
kind of service that people will talk about in the 
days to come with their friends and colleagues.”

Our customer service employees undergo a 
rigorous training process that equips them with the 
knowledge they need in order to guide and support 
businesses in the right way. Lucy Hogg, customer 
support advisor for Sage One, has first-hand 
experience of this, “Teams are coached in every 
aspect of the job. When I joined Sage One I spent 
an intense five week period learning both the theory 
and the practice side of the role. A coach would sit 
with me and listen to my practice calls, reviewing 
what went well and what needed to be worked on.”

Lucy believes this training, combined with our 
commitment to helping customers run their 
businesses, sets us apart from other software 
companies. “When Real-Time Information, which 

was a new piece of legislation, was brought 
out there was a big initiative to help educate our 
customers in the changes that would affect their 
business. It is refreshing to work for a company that 
doesn’t just sell products but wants to be there for 
our customers, effectively acting as a helping hand 
to them.”

We are constantly changing and evolving the way 
that Sage delivers customer service based on 
what our customers are telling us, and our people 
are actively engaged in requesting feedback. For 
example, we introduced a 24/7 Sage One support 
line after recognising that customers do not always 
have the opportunity to contact us during normal 
working hours.

Lucy adds, “I’ve worked at some companies 
that are very inward facing – always focused 
on what they need to do to hit targets. At Sage 
the emphasis is definitely on ‘what do we 
need to do to help our customers more’. 
It is always about the customer and that is 
something that makes me incredibly proud 
to work here.”

1.5m

support contracts

3,000+

technical experts
globally

30,000+

calls per day

Turn to pages 26 to 28 to read about how we’re looking to build active 
relationships with customers who don’t have a support contract.

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The Sage Group plc | Annual Report & Accounts 2014 

19

Meeting customer needs continued
Technology

Purposefully innovating

with technology

Small businesses can share, store and collaborate using Sage One and Google 
Apps for Business.

Jason Savage Photography, USA, using Sage One

As a self-taught photographer, Jason Savage 
understands the need to travel light. Over the past 
few years he has turned his hobby into a successful 
business venture that takes him all over the world, 
making the ability to work and respond on the 
move vital.

Based in Montana, USA, Jason became a 
Sage customer in 2013 after finding other products 
aimed at businesses of his size too complex 
and not able to offer the mobility he needed.

“Having round the clock access to my finances 
whilst I’m out on a shoot is extremely valuable to 
me”, Jason explains. “I travel frequently and am 
sometimes on the road for long stretches, so being 
able to keep up with my accounts and my clients 
at the same time makes my job a lot easier.”

Jason uses Sage One in conjunction with Google 
Apps, which means he can access the documents 
that are essential to his business quickly and easily 
whilst collaborating and liaising with clients and 
suppliers in real time. 

“Being mobile is paramount and working in 
this way gives me the freedom to manage 
my cash flow and send invoices from 
wherever I am, whether it’s on a laptop 
or my smartphone.”

Jason pays for Sage One on subscription, which 
is something that suits the requirements of his 
business well. “Paying in this way is great for me,” 
he says. “It’s less worrisome as there is no 
up-front expense.”

As a business owner Jason cites reliability, support 
and ease of use as the most important factors 
when choosing business software. “I chose Sage 
One because of its clean, simplistic layout and 
usability as well as its mobile features. The fact that 
my data is also automatically backed up to Google 
Drive from Sage One gives me extra reassurance 
and peace of mind.

“We have recently relocated and knowing that I 
have the support of helpful, informed people at the 
end of the phone if I ever need them is encouraging 
to me as a business owner.”

Linked customer 
demand drivers:
 – Appealing and 

intuitive software

 – Control to 

achieve success 
and grow

 – More efficient 

working

86,000

Sage One paying subscriptions 
globally at 30 September 2014

Turn to Capturing the technology opportunity on pages 29 to 32 to read more 
about how we’ve responded to the varying needs of the customers in our segments.

20 

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The Sage Group plc | Annual Report & Accounts 2014 

21

www.jasonsavagephotography.com

Meeting customer needs continued
Subscription

Greater flexibility

through subscription

Subscription provides our customers with control and visibility over their cash flow.

Locamont 2M, France, using Sage Ciel Ultraflex

As a family run business, it is important to owner 
Patricia Baldy that she is contactable not only in 
the office but from home on an evening, during 
weekends and over holiday periods. She explains, 
“We run a haulage company so it is not unusual for 
customers to call very late in the day to book a last 
minute job. I need to be on hand to speak to them, 
fill out the required paperwork and pass their details 
on to the staff that will be on the ground moving 
them, sometimes the next day.”

Locamont 2M currently employs a team of five 
people based out of their office in Vitrolles, South 
of France. Patricia has used Ciel products for a 
number of years after being introduced to using 
the software as part of her accountancy training. 
Initially attracted by the product’s simplicity and 
ease of use, she has recently taken the decision 
to pay by subscription as part of the Ultraflex 
package, adding, “I like the fact that I know 
how much we are spending on our software 
month-on-month and can budget accordingly.”

Linked customer 
demand drivers:
 – Peace of mind 

around legislative 
compliance

 – Control to 

achieve success 
and grow

 – More efficient 

working

When discussing Sage Ciel Flex’s cloud features, 
which are only available on subscription, Patricia 
is quick to allay any fears around security by saying, 
“In the past I wasn’t that disciplined in backing up 
my data regularly – I didn’t have the time. Since 
moving some of our software to the cloud I have 
no concerns about the safety of our documents.
I also like the fact I can go to my accountant with 
just a laptop and make any changes that I need 
to there and then without having to carry hard 
copies of everything.”

The company is also utilising some of the mobile 
apps that are offered as part of the subscription. 
Patricia continues, “I use the apps that help us 
to plan – being able to forward plan is critical to 
the future of our business and I find being able to 
access them through my phone very useful.”

£9m

Annualised value of Sage Ciel Flex subscription 
contract base at 30 September 2014

60%

Sage Ciel Flex customers have chosen Ultraflex, 
the highest tier available

Turn to pages 26 to 28 to read about why subscription is such an important part of our strategy.

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The Sage Group plc | Annual Report & Accounts 2014 

23

www.locamont2m.com

Our strategy
On track to meet our financial targets

Our strategy is helping us to respond to the changes taking place in the 
markets we serve in a way that leverages the strengths of our business model.

Our strategy is the driving force behind our commitment to doubling 
our long-term historic average organic revenue growth rate from 3% to 
6% by the end of our 2015 financial year. We are also committed to delivering 
an increase in organic operating profit margin of 100bps to 28% over the 
same period.

e   b e n e f its of subscription

h

T

g   t h e   t echnology opportu

nity

C a p t u ri n

c u s i n g our business

o

F

Rigorous 
resource 
and capital 
allocation

Description

The benefits of subscription
We’re focused on transitioning our business 
model away from selling software on a 
perpetual licence and towards providing 
a holistic range of products and services 
to our customers on subscription.

Capturing the technology opportunity
Technology and the cloud are offering us 
the chance to bring a new range of value 
propositions to our customers, which holds 
the key to a number of commercial benefits 
that can help us to drive higher growth.

Focusing our business
Through greater focus on our best 
opportunities for success, working together 
across the world in a more collaborative 
way and by setting priorities globally, we 
can better exploit our strengths.

Rigorous resource and capital allocation
With our consistent, strong cash flows, 
we retain considerable financial flexibility. 
Our main strategic priority remains an 
acceleration of growth, both organically 
and through targeted acquisitions, and 
we are investing in support of that aim.

24 

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Performance

Associated KPIs

Associated risks

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Software subscription is the primary driver of organic 
revenue growth this year. We now have over 450,000 
software subscription contracts that have an annualised 
value of £220m. Sage Ciel Flex and Sage 100 i7 in 
France, and Sage 50 Payroll in the UK, have all delivered 
good subscription growth this year and are some of the 
best examples of our subscription drivers in action.

We’ve continued to deliver on our technology roadmap this 
year. Sage One is now live in 10 countries, our cloud ERP 
solutions for SMB business are all commercially available 
and Sage ERP X3 version 7 is now live with an online offering 
announced. We’ve also started to release modernised 
versions of some of our other leading on-premise products 
so that we can deliver a cloud-enriched experience to many 
more of our customers.

 – Organic annualised value of 
the software subscriber base

 – Unsuccessful transformation 

of business

 – Risks associated with 
change management

 – Inadequate processes 

and systems

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 – Adoption of Sage One

 – Loss of data

 – Adoption of hybrid cloud

 – Unavailability of online solutions

 – Sage ERP X3 organic 

 – Loss of source code and 

revenue growth

intellectual property

 – Integration of payments

 – Issues with traditional products

We have continued to reallocate investment towards 
our best opportunities for future growth and increased 
profitability, which has driven a 17% increase in R&D and 
S&M expenditure on products categorised as "Invest".

 – Research and 

 – Inability to attract skills 

development reallocation

and resources

 – Sales and marketing reallocation

 – Poor resource allocation

 – Inadequate processes 

and systems

This year we have increased the total ordinary dividend by 
7% to 12.12p. We have returned £91m to shareholders 
through share repurchases as part of maintaining our 
1x net debt to EBITDA target ratio. We also made 
two material acquisitions in Germany and the US 
for a combined consideration of around £110m*.

 – Net debt to EBITDA ratio

 – Poor resource allocation

 – Interest cover

 – Inadequate processes 

and systems

*  Based on prevailing exchange rates at the time of announcement.

Turn to pages 36 and 37 
for our strategic KPIs.

Turn to pages 42 and 43 for 
a list of our principal risks and 
mitigations.

The Sage Group plc | Annual Report & Accounts 2014 

25

 
 
Our strategy continued

The benefits of subscription
Subscription is changing the nature of software purchasing, with customers 
electing to pay an ongoing fee in return for a service, rather than just a product.

A fundamental change for Sage
Software subscription represents a fundamental change 
for Sage because we’ve historically sold our products 
predominantly through perpetual licensing, where customers 
pay once up-front and own their software forever.

We’re currently driving a measured transition to subscription. 
This builds on our strong existing recurring revenue base, 
which is underpinned by our maintenance and support 
offering and represents 73% of total revenue.

Software subscription driving growth
We have over 450,000 software subscription relationships, 
which means we already have an established subscription 
base in our business.

However, the emphasis on subscription is increasing as cloud 
technology and greater customer acceptance are driving 
acceleration in the rate of adoption. For example, this year 
we’ve seen a 29% increase in the organic annualised value 
of the software subscriber base to £220m.

Subscription and usage-based services such as payments, 
which we refer to as "pay-to-play", now represent 26% of 
our total revenue and were the biggest contributor to organic 
revenue growth this year.

Subscription and our business model
Subscription is an important strategic priority, particularly 
as it offers us a range of ways to accelerate growth.

More active relationships through subscription
A key principle of our business model is that we want to 
have active and ongoing relationships with our customers. 
Active relationships are important because they help us to 
better support our customers and grow the range of services 
they take from us because we are better able to anticipate 
their needs.

Historically, we’ve focused on doing this through our 
support and payments offerings, which has helped us 
to build over one million support-only relationships and 
over 200,000 payments relationships.

We are focused on both the transition of this existing 
contract base to software subscription, and also on 
establishing active relationships with customers who don’t 
have a support or payments contract by encouraging them 
to move to subscription for their core software product.

Dual model approach
Even though we are focused on transitioning customers 
to subscription, retaining their business and ensuring 
they’re satisfied is always of paramount importance.

This is why we’re driving a measured transition where 
perpetual licensing remains available alongside subscription, 
which preserves our customers’ ability to choose and 
gives them the flexibility to move when they’re ready.

The financial impact on Sage
There have been a number of market communications in 
recent years from other software vendors where they expect 
to suffer a short-term dip in revenue as they transition their 
business to subscription. This is the result of subscription 
revenue being recognisable over time, whereas perpetual 
licence revenue is typically recognised up-front.

We are well-placed to mitigate the likelihood and extent 
of such a dip. In particular, we are in a position of strength 
with 73% of revenue already recurring in nature, the majority 
of which would not be displaced by subscription. The 
continuing availability of perpetual licensing also creates 
a portfolio effect so that the impact of any revenue 
displacement is gradual.

Subscription growth drivers
There are also a number of other important subscription 
drivers available to us, several of which help us to generate 
incrementally new revenue.

These drivers include attracting new types of customer 
to Sage who are looking to pay on subscription, reactivating 
existing customers who are not on another type of recurring 
contract with us, and increasing subscription adoption 
amongst existing customers more generally through 
up-selling and cross-selling a broader range of subscription-
based products and services.

Split of revenue by type

26%

Pay-to-play 
revenue

Organic annualised 
value of software 
subscriber base
(£m)

220

+29%

170

SSRS 

Maintenance and support 

Software subscription  

Payments 

Non-software subscription 

27%

47%

16%

8%

2%

2013

2014

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Subscription growth drivers

Building on over 450,000(cid:98)existing software 
subscription contracts

Attract

New types of customer

Activate

Reactivation of off-plan customers

Grow

Retain

Cross-selling and greater lifetime value

Greater customer loyalty

Attract
New types of customer
Subscription is making it easier for new types of businesses 
to become Sage customers because the up-front cost barrier 
to ownership is lowered.

For example, many start-ups have historically run their business 
on spreadsheets until they grew big enough to justify the cost of 
a software package. However, SaaS technology and subscription 
pricing have combined to create a new market for simple and 
cost-effective accounting software.

We’re addressing this important new opportunity with Sage One, 
our global SaaS solution, which attracted 51,000 new paying 
subscriptions this year.

Activate
Reactivating off-plan customers
There are millions of businesses who use our software, 
and many also maintain some form of ongoing contract with 
us for additional services such as payments or support.

Subscription offers us the chance to engage with customers 
who don’t have one of these contracts, which we refer to as 
“off-plan” customers.

These customers require a catalyst to move onto a recurring 
software subscription contract with us, and our cloud technology 
initiatives are providing compelling reasons to move.

Most importantly, we’re able to drive subscription adoption across 
the majority of our customer base because we’re committed to 
bringing cloud-based connected services to all of our customers, 
even where they choose to keep their core system on-premise.

Activating off-plan customers through subscription is a significant 
growth opportunity because it is immediately revenue-enhancing 
and does not displace any existing revenue streams.

Grow
Cross-selling
We’re able to maintain a much more intimate relationship with 
a subscription customer, which means we can anticipate and 
be more attentive to their needs.

This can help to increase our effectiveness at cross-selling other 
relevant products and services because we can be more targeted 
in our approach.

Our connected services strategy is providing us with the platform 
to drive this cross-sell and increase our share of wallet.

Greater lifetime value
Subscription customers pay on an ongoing basis for as long as 
they require the use of their software and are entitled to receive 
all future upgrades to their product. The value of a subscription 
relationship is therefore greater than that of a perpetual licence 
over its lifetime.

This makes subscription a much higher-value revenue stream 
over the long term that gives us greater visibility and certainty 
over our future revenue potential.

Lifetime value growth is the primary opportunity we have with 
our existing on-plan customers, particularly as they are already 
active and are paying to take additional services from us. 
Technology-driven added-value features and intelligently priced 
product and service bundles are providing these customers 
with reasons to swap their support contract for a software 
subscription relationship.

Retain
Greater customer loyalty
Perpetual licence customers typically buy software in multi-year 
cycles. In the intervening years we may not have frequent 
contact with these customers, unless they also have a support 
relationship with us, so making them aware of upgrades or 
other relevant products and services is more difficult.

Subscription changes the dynamics of the relationship because 
there is no multi-year buying cycle, customers are entitled to 
all upgrades as soon as they are available, and we’re able to 
work much more closely with them to ensure they’re satisfied. 
This reduces the likelihood a customer might be tempted 
to switch because their needs are being met.

Software subscription has very high rates of renewal as a result 
– we see renewal rates of around 90% by volume. This compares 
to renewal rates on support contracts of around 80%. Retaining 
our customers is incredibly important because we want them to 
be satisfied so that we preserve the long-term revenue potential 
contained within our installed base.

Turn to pages 12 and 13 to read 
more about our business model.

The Sage Group plc | Annual Report & Accounts 2014 

27

 
 
Our strategy continued
The benefits of subscription continued 

Progress this year

Whilst subscription is fuelling growth across a range of different products in a number of countries, 
there are three stand-out performers this year that are good examples of the subscription drivers in action:

 – Sage Ciel Flex in France
 – Sage 100 i7 in France
 – Sage 50 Payroll in the UK

Sage Ciel Flex
Our subscription contract base for Sage Ciel Flex, an accounting and payroll product aimed at 
SSB businesses in France, was approximately £9m at the end of September 2014. Over 60% 
of customers have chosen to subscribe to Sage Ciel Ultraflex, which is the highest tier of the 
Sage Ciel Flex offering and includes premium features, cloud functionality and mobility.

Whilst Sage Ciel Flex has been successful in driving growth in new customer acquisition and 
existing customer migrations, it is also a great example of off-plan customer reactivation. For example, 
approximately 50% of revenue from contracts secured this year was derived from customers who were 
previously not on a recurring support plan.

These customers are typically sensitive to price, so they need compelling reasons to move away from 
what they already have. However, our focus on providing value-adding features that increase efficiency 
and ensure customers are legislatively compliant is encouraging many of them to move to subscription.

Sage 100 i7
Sage 100 i7 is aimed at SMB businesses in France, is only available on subscription and has now been 
a driver of upgrade activity in the French installed base for several consecutive reporting periods. It offers 
a major user interface upgrade, can be accessed through a web browser and incorporates business 
intelligence and spreadsheet integration capabilities.

We also launched Sage 100 i7 Payroll during the year, which has helped to sustain upgrade activity into 
the second half. At the end of September 2014, the annualised value of our Sage 100 i7 ERP and payroll 
subscription contract base was over £16m. This represents penetration of around 30% of the entire Sage 
100 customer base, which is an increase from 14% at the end of last year.

Sage 100 i7 is either available on a subscription-only contract or a lower-priced subscription contract 
together with an up-front fee, with the majority of customers choosing the latter option. These fees are 
helping us to smooth the impact our subscription transition is having on our SSRS revenue base.

Sage 50 Payroll
New legislation requiring all employees to be enrolled in a company pension scheme is affecting many 
SME businesses in the UK. Our new auto-enrolment pension module, a connected service that integrates 
with Sage 50 Payroll, is helping our customers to comply with the new requirements.

The auto-enrolment module is only available on subscription and is supported on the latest version of 
Sage 50 Payroll. However, as part of our measured transition, Sage 50 Payroll customers can retain their 
existing perpetual licence for the core product so they don’t have to move to subscription completely if 
they’re not yet ready.

At the end of September 2014, the annualised vaue of our auto-enrolment subscription contract base 
was approximately £8m. This represents a penetration rate of over 60% amongst customers who were 
required to comply this year.

Turn to pages 36 and 
37(cid:98)to view our strategic 
KPI progress.

KPIs used to 
measure progress 
in this cornerstone:

 – Organic annualised 

value of the software(cid:98)
subscriber base

Turn to page(cid:98)22(cid:98)
to hear from a Sage
Ciel Flex customer.

Turn to the fold-out 
on page(cid:98)13(cid:98)to read 
about the difference 
between SSRS and 
recurring revenue.

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Capturing the technology opportunity
Sage has a passion for technology innovation that is purposefully applied.

The right technology for our customers, powered by the cloud
We’re providing relevant cloud solutions to both new and existing customers across our segments.

We know that moving straight to the cloud is a great option for some businesses. For others, they need to weigh moving 
to the cloud against other things that are important, including preserving existing infrastructure, maintaining control of 
systems and data, obtaining peace of mind around security and retaining the ability to customise.

Core system

Or

On-premise

Cloud

Connected services 
Mobile applications
Third-party applications

We want to deliver the power of the cloud to all our customers, regardless 
of how they deploy their core system.

Our technology vision
Choice of deployment
We want businesses to be able to choose how they deploy 
their core system – either in the cloud or on-premise – so 
that they can make a progressive transition without having 
to compromise or face significant disruption.

Data liberation
We want businesses to have anytime, anywhere access 
to their data regardless of their deployment choice, whether 
that is in the cloud or on-premise.

More users and greater collaboration
Through data liberation we want a broader range of users 
to be engaged with business information that is available 
to them in real time, which will empower them to be 
more effective.

Data and process intelligence
We want to make business data work harder by driving 
deeper insight, and through intelligent business process 
automation. We believe customers should spend more time 
on running their business and less time on data manipulation 
and processing.

Amazing cross-device experiences
People are no longer confined to a desktop computer 
when they work. We want them to be able to roam 
seamlessly between different devices and achieve the same 
things on a smartphone or tablet as they would on their PC.

Choice of deployment through flexible 
architecture
We’re providing flexibility so that customers can transition 
to the cloud in a way that is comfortable for them and that 
recognises their needs will change over time.

Our deployment choices fall into three categories:

 – Software-as-a-service ("SaaS") cloud

 – Connected on-premise

 – Cloud ERP

We’ve considered the technological merits of these 
deployment choices in the context of the needs of 
SME businesses to deliver a range of targeted solutions.

The Sage Group plc | Annual Report & Accounts 2014 

29

 
 
Our strategy continued
Capturing the technology opportunity continued

SaaS cloud
SaaS solutions are delivered through an internet browser, are 
available on subscription and are easy to use and maintain.

Start-ups, in particular, typically want to go straight to a SaaS 
cloud solution because they have no existing infrastructure, 
have relatively straightforward needs and want to get 
started quickly.

Our global SaaS solution designed for start-up and small 
businesses is Sage One.

Sage One also simplifies bookkeeping, accounting and 
payroll, which makes it much more accessible to owner-
managers who often aren’t accountants and don’t have 
financial expertise.

Connected on-premise
Many established businesses have existing on-premise 
systems that work well and on which their employees 
are trained. They want to move to the cloud in a way that 
doesn’t require them to dispose of what they already have 
or that leads to significant disruption.

On-premise software also continues to offer the greatest level 
of control and functional richness, and customers don’t want 
to give up some of those features so they can benefit from 
the cloud.

We’re delivering the best of both worlds to our customers 
by modernising our existing on-premise products and 
liberating the data that is contained within our customers’ 
systems. We’re using this data to enrich the desktop 
experience with connected services, cloud collaboration 
and mobile applications.

We’ve already started rolling out some of these capabilities 
in the UK with Sage 50, in Spain with Sage Contaplus and 
in North America with the Sage Data Cloud.

Cloud ERP
For our SMB and mid-market customers who are ready 
to migrate to the cloud, we’ve developed a range of cloud 
ERP solutions that allow them to make the transition easily 
and with the minimum of disruption.

Cloud ERP solutions can offer our customers the option 
of outsourcing their IT infrastructure, which can save them 
money and means they no longer have to think about 
maintaining and replacing their own equipment.

As businesses grow, their system scales easily and they 
only need to pay for the extra capacity they need.

These solutions also preserve some of the benefits of 
on-premise software, particularly around control over data, 
customisation and compatibility with third-party applications.

The power of connected services
Connected services allow us to separate features and 
functionality from the core system and deliver them as 
smaller applications. This heralds a move away from annual 
release cycles and core applications that have perhaps 
become big and bloated over time as they have evolved.

Customers purchase these services as additional bolt-ons 
to their core product, which provides them with greater 
flexibility and is more cost-effective because they don’t have 
to pay for features they don’t use. This invariably involves 
establishing a subscription relationship with us, and you 
can read more about subscription on pages 26 to 28.

Most importantly, our technology architecture gives all our 
customers the chance to benefit from connected services, 
whether they’re running their business in the cloud or 
on-premise.

We’re able to add significant value through tight integration of 
these connected services into the core system because we 
make the whole suite.

Our key connected services

Mobility
Our mobile applications are bringing tailored user interface experiences to 
a wider range of users. For example, field-based salespeople and engineers 
are benefiting from our mobile sales, billing and payments applications 
because they can be more productive whilst they’re on the road.

We’ve also launched smartphone companion applications for our small 
business solutions including Sage One, so owner-managers can create 
and edit business data even whilst they’re away from the office.

CRM
Our CRM solutions provide new ways to interact with customers, 
particularly by taking advantage of social media and the latest mobile solutions. 
We are focused on providing CRM solutions that are integrated with our 
ERP products because this helps our customers benefit from increased 
efficiency and productivity by gaining a single, customer-centric view across 
their business.

Integrated payments
Our integrated payments solutions seamlessly record receipted payments 
information into our customers’ core system, saving them time and 
reducing the risk of error. Our Sage Exchange technology in North 
America also provides customers with a holistic overview of their entire 
payments ecosystem from all sources, whether they be online or card 
machine transactions.

Business intelligence
Our business intelligence solutions are improving business decision making. 
They’re helping our customers overcome data complexity so that they have 
better insight into what is happening in their business.

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Our cloud solutions
Sage One
Sage One currently comes in five versions: Cashbook, 
Accounts, Payroll, Accountant Edition and Accounts Extra.

Commercial opportunities for Sage
The technology changes we’re delivering give us a range 
of opportunities to drive higher growth across the four key 
elements of our business model:

Cashbook and Accounts are designed to meet the basic 
needs of start-ups, where the owner-manager is often 
also the bookkeeper. Payroll simplifies the management 
of a payroll of up to 15 employees. Accountant Edition 
allows accountants to access and edit their clients’ data 
in the cloud.

We launched Accounts Extra in the UK in October 2013. 
It is suitable for slightly larger businesses with a small finance 
team because it handles multiple user accounts, and 
supports international trading and multi-company accounting.

The launch of Extra was an important milestone in 
broadening the appeal of Sage One to more established 
businesses, where price points and user numbers are higher.

Hybrid cloud for SMBs
We’ve completed the launch of cloud versions of our key 
ERP products across our major markets for SMB customers:

 – Sage 200 Online in the UKI

 – Sage Murano Online in Spain

 – Sage 300 Online in North America

 – Sage 100 Online in France

 – Sage Office Online in Germany

These products give SMBs a clear migration path to the 
cloud, whilst retaining a user experience that is familiar 
and consistent and doesn’t require them to compromise 
significantly on customisation and control.

Sage ERP X3
Sage ERP X3 is our global solution for the mid-market. It is 
available in over 100 countries, is supported by 290 business 
partners and serves the needs of 4,800 customers and 
228,000 users.

Sage ERP X3 version 7, which we released earlier this year, 
is a major upgrade and a significant technology evolution. 
Version 7 is designed with mobility and web native solutions 
at its core and sets the foundation for the next generation 
of ERP.

We also announced the planned launch of Sage ERP X3 
Online this year, which preserves the customisation benefits 
that are important to mid-market customers whilst letting 
them move their core system to the cloud.

Attract
Technology is creating new markets for us to 
serve, particularly amongst start-ups where SaaS 
technology is encouraging more of them to move 
away from spreadsheets and begin using 
accounting software.

Utilising new technology in our products is incredibly 
important if we are to attract new customers to Sage 
and live up to their expectations. This means that 
constant and purposeful innovation must lie at the 
heart of what we do.

Activate
When we sell cloud solutions to our customers 
we’re creating a closer and more active relationship 
with them because these products are always sold 
on a subscription basis.

Technology therefore represents an important 
delivery system for subscription.

The cloud and our growing range of connected 
services are acting as catalysts, where customers 
are willing to move to a subscription relationship with 
us because of the real added-value they provide.

You can read more about the benefits of subscription 
for our customers starting on page 14, and for Sage 
starting on page 26.

Grow
Connected services are helping us to increase 
our share of wallet (i.e. the average revenue per 
customer), because customers are more likely to 
take several services from us if they can do so in 
a flexible way by only paying for what they use.

We’re also increasing our share of wallet by bringing 
these services to a broader range of non-financial 
users by focusing on tailoring the user experience 
to their specific needs.

Retain
Customers are more likely to stay with us if we’re 
meeting their needs and they are satisfied with 
what we do for them. Our research tells us that 
when several services are able to work together 
seamlessly, customer satisfaction increases. This 
is why we’re focusing on the tight integration of 
connected services with our core products.

86,000

Sage One paying 
subscriptions at 
30 September 2014

1,500

Hybrid cloud paying 
subscriptions at 
30 September 2014

7%

Sage ERP X3 organic 
revenue growth in 
the year ended 
30 September 2014

Turn to pages 12 and 
13 to read more about 
our business model.

The Sage Group plc | Annual Report & Accounts 2014 

31

 
 
Our strategy continued
Capturing the technology opportunity continued

Turn to pages(cid:98)36 
and 37(cid:98)to view our 
strategic KPI progress.

KPIs used to 
measure progress 
in this cornerstone:

 – Adoption of 
Sage One
 – Adoption of 
hybrid cloud

 – Sage ERP X3 organic(cid:98)

revenue growth

 – Integration 
of payments

Progress this year

Sage One
Sage One is now commercially available in 10 countries, including recent releases in Canada, Portugal, 
Switzerland and South Africa. This year we launched the new Sage One Accounts Extra edition in the 
UK and released Sage One Accountant Edition in the US.

Several existing products have also been brought into the Sage One family, including: PastelMyBusiness 
Online, PastelMyPayroll Online and VIP Payroll Online in South Africa; E-paie in France; and Einfachlohn 
in Germany.

The number of paying subscriptions increased almost 150% in 12 months to 86,000, up from 35,000* at 
the end of September 2013. In the UKI, where Sage One is currently most established, we were adding 
paying subscriptions at an average rate of 2,300 a month in the second half of the year.

The increase in subscriptions was led by a strong performance in the UKI. The uptake of Sage One in 
Continental Europe is nascent, which is consistent with the level of adoption of SaaS accounting in the 
wider market. We are seeing promising early traction with Sage One in Canada following this year’s 
release, but the level of progress in the US is slow and remains below our expectations.

Hybrid cloud for SMBs
The roll-out of our hybrid cloud solutions for SMBs, which are building on our existing flagship SMB 
products in our major markets, is now complete with the commercial launch of Sage 100 Online in France 
and Sage 300 Online in the US.

Whilst SME adoption of our hybrid cloud products is emerging, the number of paying subscriptions 
has doubled in the year to 1,500, with Sage Murano in Spain performing particularly well.

Sage ERP X3
Sage ERP X3 version 7 was launched in May 2014 to positive reviews. We also announced Sage ERP X3 
Online, which is a pure cloud solution for our mid-market customers that is due for commercial launch 
in 2015.

Sage ERP X3 organic revenue grew 7% in the year, which is below our stated ambition to deliver double-
digit organic revenue growth. However, Sage ERP X3 continues to perform well outside of France, where 
it delivered organic revenue growth of 20%. 

Connected on-premise
Sage 50 2015 launched in the UK in August 2014 with a completely re-designed user interface. Alongside 
Sage Contaplus in Spain, it has also been significantly modernised so that we can deliver a cloud-enriched 
experience to our on-premise customers. Sage Drive, which will let customers share data and collaborate 
in the cloud, went live in October 2014 in Spain and in December 2014 in the UK.

Connected services
Sage 50 Payroll in the UK saw a 400% increase in subscription revenue following the release of 
a connected service that helps affected customers deal with new auto-enrolment pension legislation. 
We have also launched a range of new smartphone apps, including a companion app for Sage One 
that lets customers raise invoices on their smartphone.

The number of integrated payments customers also increased 14% to 15,800 during the year, although 
the performance in North America, in particular, was below our expectations.

* 

 Following the incorporation of several existing SaaS products into the Sage One portfolio during the year, prior year Sage One paying 
subscriptions have been restated on a like-for-like basis. Without the restatement, Sage One paying subscriptions at 30 September 2014 
were 52,600 (2013: 22,400).

32 

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Focusing our business
Working with greater focus has led to a change in how we allocate resources 
and in the way we collaborate with each other across the globe.

Split of total R&D and S&M 
spend by I:H:S category

Change in % spend 
on Invest products*

62

57

52

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Invest 

Harvest 

Sunset 

59%

37%

4%

2013

2014

2013

2014

Research and 
development 

Sales and 
marketing

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* 

 Graph is on an organic basis, excluding 
acquisitions, disposals and products held 
for sale. Reported 2013 Invest percentages 
were: R&D – 50%; S&M – 49%.

Global Brand Campaign 2014

In January we launched our first global brand campaign across billboards, 
print, radio and digital media. The campaign focused on how Sage can 
put customers in control of their business so they can look forward with 
confidence. The campaign has been a key milestone in delivering our strategy 
and connecting the market with a single brand. We measured prospective 
customers’ awareness of Sage and have seen an increase in global brand 
awareness and familiarity with our product offerings.

Focusing our business captures a number of initiatives 
that we’ve undertaken:

 – Changing the way we work

 – Streamlining our product portfolio and reallocating 

investment to our best growth opportunities

 – Transforming our brand

Changing the way we work
Although we’re executing on our strategic priorities 
locally, we have defined them globally. We believe it is 
the only way to create the right conditions for success:

 – It ensures all of our people are pursuing the same 

goals in a consistent way

 – It means we make products that can be deployed 
globally whilst maintaining our focus on meeting 
the local needs of our customers

 – It encourages closer working practices and 
knowledge sharing across the organisation

Streamlining our portfolio and 
reallocating investment
We categorise our core products as Invest, Harvest 
and Sunset based on their potential to create value, 
whether that is through higher revenue growth or 
profitability. We use this categorisation to determine 
our investment priorities. 

Invest products represent our best current and future 
growth opportunities and receive more research 
and development (“R&D”) and sales and marketing 
(“S&M”) investment. 

Harvest products are mature and deliver higher margins, 
and we continue to invest in them appropriately to 
maintain their market positions.

Sunset products have lower growth potential and, in 
most cases, the needs they serve are better met by 
another product within our portfolio. These high margin 
products are undergoing a sunset process where 
associated investment is being redirected towards 
our Invest product portfolio.

This rigorous framework for managing the portfolio 
gives us clearer focus on the strategic drivers that will 
influence growth in both the near and medium term.

The Sage Group plc | Annual Report & Accounts 2014 

33

 
 
Our strategy continued
Focusing our business continued

Progress this year

Investment reallocation
The reallocation of R&D and S&M spend to our best opportunities has continued during the year alongside 
an overall organic increase in expenditure in these areas of almost 4%.

62% of total R&D spend (2013: 52%) and 57% (2013: 52%) of total S&M spend is now directed towards 
products categorised as Invest opportunities. This has resulted in an overall increase in absolute R&D and 
S&M spend on Invest products of 17%.

Spend on the other categories has fallen as a result, with 35% and 3% of R&D spend, and 39% and 4% 
of S&M spend, being directed to Harvest and Sunset products respectively (2013: R&D – 41% and 7%; 
S&M – 43% and 5%).

Turn to pages(cid:98)36 
and 37 to view our 
strategic KPI progress.

KPIs used to 
measure progress 
in this cornerstone:

 – R&D reallocation
 – S&M reallocation

Transforming our brand
Much of Sage’s growth over the last 30 years has been through acquisition as our business has expanded 
and strengthened its presence across a number of global markets.

However, this resulted in a highly-fragmented brand identity, where customers could relate to local product 
names but sometimes had never heard of Sage.

A single brand
Our brand teams are changing this to strengthen Sage’s global presence and to make better use of 
our differentiated market position as the strongest supporter of SME businesses. One of the biggest 
initiatives we’ve undertaken to help us do this was our first global brand campaign that was launched 
in January 2014.

The campaign incorporated an array of radio, digital, print and billboard advertising across Europe, North 
America, South Africa and Australia that raised our profile, and there are plans in place to follow up with 
a second campaign in due course.

Sage Summit 2014
In North America, our annual Sage Summit convention, which was held in Las Vegas this year, was the 
biggest ever with over 5,000 customers and partners in attendance. The focus of the event was to be the 
centre of a North America-wide conversation about the success of SMEs, the challenges they face and 
how Sage can help them to grow and thrive.

Attendees were able to hear from successful business people including: Biz Stone, the co-founder of 
Twitter; Magic Johnson, the former LA Lakers basketball player and now highly-successful businessman; 
and Jessica Alba, the famous Hollywood actress who has started her own business.

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Rigorous resource and capital allocation
With our consistent, strong cash flows(cid:98)we have the(cid:98)financial strength to 
support growth.

Our main strategic priority remains an acceleration of growth, both organically and 
through targeted acquisitions, and we will invest in support of that aim. This will enable 
us to support growth of the ordinary dividend, with any surplus capital being returned 
to shareholders from time to time.

Investment 
and R&D

Targeted 
acquisitions

Through-cycle 
gearing

Rigorous 
resource 
and capital 
allocation

Selected 
disposals

Capital returns

Sustainable 
and progressive 
dividends

Returns to 
shareholders

Investment and R&D
Our approach to investing in our products and services 
is explained in the Focusing our business section on 
pages 33 and 34.

199

251

122

91

126

2013

2014

Ordinary dividends

Share repurchases

Special dividends

Ordinary dividend policy
Our policy is to grow the ordinary dividend progressively, and 
this year the full year dividend grew 7% to 12.12p per share.

Maintaining the leverage target
We target a net debt leverage level of around 1x our EBITDA, 
with flexibility to move higher if acquisition opportunities 
present themselves. In maintaining our core leverage, we 
adopt a holistic approach to capital management that 
includes growing the ordinary dividend and, where 
appropriate, returning surplus capital to shareholders.

Capital returns
Share repurchase decisions are made against strict price, 
volume and returns criteria that are agreed by the Board and 
regularly reviewed. Share repurchasing gives us the flexibility 
to manage the leverage target when there is an absence of 

appropriate acquisition opportunities.

Where the absence of such opportunities leads to a 
significant net debt leverage target shortfall we may also 
consider larger returns of capital to shareholders as we did 
in June 2013, where we paid a £199m special dividend.

Our acquisition strategy
Our approach to acquisitions is disciplined and we typically 
require opportunities to:

 – Demonstrate earnings accretion in year one

 – Deliver a return in excess of our risk-adjusted cost 

of capital in the medium term

We are focused on acquisition opportunities that fall into 
three broad areas:

 – Technology bolt-ons that offer us opportunities to 

cross-sell into our installed base

 – Businesses in existing geographies that strengthen the 

core offering

 – Businesses in new geographies where we are prepared 
to wait longer to achieve target returns in exchange for 
access to higher-growth markets

Acquisitions this year
This year we announced two material acquisitions:

Exact Software Deutschland GmbH ("Exact Lohn")
Exact Lohn is a German payroll business previously owned 
by Exact Holding N.V. This acquisition is transformative for 
Sage’s payroll business in Germany.

PAI Group, Inc. ("PayChoice")
PayChoice is a provider of payroll and HR services for 
SMBs in the US. The acquisition accelerates Sage’s move 
to the cloud in this market by leveraging PayChoice’s SaaS 
platform for self-service and outsourced payroll.

For more information on these and other acquisition-related 
developments, turn to note 15 in the Financial statements 
starting on page 150.

Turn to pages 36 and 37 to view 
our strategic KPI progress.

KPIs used to measure progress 
in this cornerstone:

 – Net debt to EBITDA ratio
 – Interest cover

The Sage Group plc | Annual Report & Accounts 2014 

35

 
 
Key performance indicators
Measuring our progress

The measurement of progress in delivering our strategy is 
important and we track a range of KPIs to measure performance.

Strategic KPIs

The benefits 
of subscription

Capturing the 
technology opportunity

Organic annualised 
value of the software 
subscriber base

£220m

2013: £170m

Description

  Adoption of Sage One

  Adoption of hybrid cloud

  Sage ERP X3 organic 

revenue growth

86,000

2013: 35,000

  1,500

2013: 750

  7%

2013: 12%

The amount of organic software 
subscription revenue recorded 
in the last month of the year
multiplied by 12.

The number of paying 
subscriptions at the end of 
the year for our portfolio of 
Sage One products.

  The number of paying 

  The percentage increase in 

subscriptions at the end of the 
year for hybrid cloud products.

organic revenue derived from 
Sage ERP X3 in the year 
compared to the prior year.

Software subscription is defined as 
any contract where customers may 
no longer use their software 
product if they cease to pay. The 
prior year KPI has been restated 
to include mandatory maintenance 
and support arrangements where 
customers may no longer use 
their software product if they cease 
to pay. Payments contracts and 
non-software subscription 
contracts are excluded from 
this measure.

Performance

Software subscription was 
the primary driver of organic 
revenue growth this year, which 
is reflected in the 29% increase 
in this KPI. We saw strong 
subscription traction in France 
and the UKI, in particular, 
where legislative and technology 
catalysts encouraged 
customers to move to a 
subscription relationship.

Following the incorporation of 
several existing SaaS products 
into the Sage One portfolio 
during the year, prior year Sage 
One paying subscriptions have 
been restated on a like-for-like 
basis. Without the restatement, 
Sage One paying subscriptions 
at 30 September 2014 were 
52,600 (2013: 22,400).

  Sage One paying subscriptions 
have increased by almost 150% 
in 12 months. The UKI continues 
to be the primary driver of this 
growth. Adoption in Continental 
Europe is nascent, reflecting the 
rate of SaaS adoption more widely 
in that market. Whilst we are 
seeing promising early adoption 
in Canada following Sage One’s 
release there this year, our 
progress in the US remains slow 
and is below our expectations.

  SMB adoption of hybrid cloud 
is emerging, but we have seen 
good progress across our major 
markets this year and have 
doubled the number of paying 
subscriptions in 12 months. 
We saw the greatest traction 
in Spain, where paying 
subscriptions increased to 
almost 450.

  Organic growth of 7% is below 
our stated ambition for Sage 
ERP X3 of double-digit organic 
revenue growth. However, 
Sage ERP X3 continues to 
perform well outside of France, 
where revenue has grown by 
20%. This year, we launched 
Sage ERP X3 version 7, and 
we also announced the planned 
launch of Sage ERP X3 Online.

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Focusing 
our business

Rigorous resource 
and capital allocation

Integration of payments

R&D* and S&M** 
spend by category

Net debt to 
EBITDA ratio

Interest cover

R&D reallocation 

S&M reallocation

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15,800

2013: 13,800

The number of customers at 
the end of the year who are 
using a Sage core accounting 
system, a Sage payments 
solution, and the integration 
of the two is provided or 
owned by Sage.

62:35:03  57:39:04

2013: 52:41:07 

2013: 52:43:05

1.1:1

2013: 1.0:1

17x

2013: 24x

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Resource optimisation is captured by 
reporting on the resource allocation in 
our business.

R&D and S&M spend in the year is 
divided into three categories of product – 
Invest:Harvest:Sunset.

Our strategy is to focus our investment 
towards the Invest products in our portfolio.

This KPI is on an organic basis. Previously 
reported allocations for 2013 were: 
R&D – 50:43:07; S&M – 49:46:05.

The net value of cash less 
borrowings expressed as a 
multiple of rolling 12-month 
EBITDA. EBITDA is defined 
as earnings before interest, 
tax, depreciation, amortisation 
of acquired intangible assets, 
acquisition-related items, 
fair value adjustments 
and non-recurring items 
that management judge to 
be one-off or non-operational. 

Statutory operating profit 
for the year excluding 
non-recurring items that 
management judge to be 
one-off or non-operational, 
expressed as a multiple 
of finance costs excluding 
imputed interest for the 
same period.

The number of integrated 
payments customers 
increased 14% this year, 
although our performance 
in North America, in particular, 
was below our expectations.

We continue to focus on reallocation of 
R&D and S&M investment towards our best 
opportunities for higher growth and profitability. 
This year, overall expenditure across these 
categories has increased by 4% organically, 
with a 17% increase on products classified 
as Invest.

During the year we 
returned £217m of cash 
to shareholders through 
ordinary dividends and 
share repurchases, and 
paid out £65m in respect of 
acquisitions and the purchase 
of the remaining 25% of 
Folhamatic in Brazil. Net 
debt stood at £437m at 
30 September 2014.

The fall in interest cover is due 
to the annualisation of interest 
relating to the 2013 US private 
placement, which was only in 
issue for approximately four 
months of last year. In 
addition, we have maintained 
a higher level of net debt on 
average throughout this year, 
which has increased our 
interest costs.

*  Research and development
**  Sales and marketing

The Sage Group plc | Annual Report & Accounts 2014 

37

 
 
 
 
 
 
Key performance indicators continued

We monitor our financial performance against a number of different 
benchmarks. These are set in agreement with the Board and used 
to evaluate progress against our strategy.

Financial KPIs

Organic revenue growth

  Underlying operating profit margin

  Underlying cash conversion

5%

  27.5%

  107%

5%

4%

4%

27.4%

27.3%

27.3%

27.5%

25.5%

117%

111%

112%

107%

106%

2%

Flat

2010
2011

2011

2012

2013

2014

2010

2011

2012

2013

2014

2010

2011

2012

2013

2014

Description

Organic revenue neutralises the impact 
of foreign exchange in prior year figures 
and excludes the contribution of current 
and prior year acquisitions, disposals and 
products held for sale.

For a reconciliation of organic revenue 
to statutory revenue, turn to page 45.

  Underlying cash conversion is calculated 
as cash flows from operating activities, 
adjusted for cash acquisition-related 
items and non-recurring cash items of 
£2m (2013: £2m), divided by underlying 
operating profit.

Going forward, underlying cash 
conversion will be calculated as 
above but also after operating capital 
expenditure. Current year underlying 
cash conversion is 99% on this basis.

  Underlying operating profit excludes:

 – Recurring items including amortisation 

of acquired intangible assets, acquisition-
related items, and fair value adjustments
 – Non-recurring items that management 
judge to be one-off or non-operational

The impact of foreign exchange is neutralised 
in prior year figures.

Elsewhere in the Annual Report & Accounts we 
refer to organic operating profit and margin, as 
this measure better reflects like-for-like business 
performance year-on-year. Underlying margin 
is included here for consistency with previous 
reports and to provide a five year comparator.

Organic operating profit is underlying operating 
profit further adjusted to exclude the contribution 
of current and prior year acquisitions, disposals 
and products held for sale.

For a reconciliation of underlying margin to 
organic margin, turn to page 45.

Performance

5% organic revenue growth represents an 
important milestone in demonstrating that we 
are on track to achieve our organic revenue 
growth target in 2015 of 6%. The increase 
in growth this year was primarily due to an 
acceleration in the rate of recurring revenue 
growth to 7%, up from 6% last year. This was 
driven by good progress with our software 
subscription initiatives.

  Underlying profit margin of 27.5% reflects a 

  Underlying cash conversion has decreased 

reduction in overheads that previously supported 
non-core products that we disposed of last year, 
alongside improved profitability as a result of the 
increase in organic revenue, and disciplined cost 
management. We remain committed to delivering 
a 28% margin in 2015 in line with our stated 
financial targets.

by 5% this year as a result of foreign 
exchange movements and an increase 
in working capital.

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Underlying EPS growth

Recurring contract renewal rate

Customer KPI

8%

16%

14%

12%

8%

83%

81%

81%

81%

82%

83%

2010

2011

2013

2014

2012
-2%

2010

2011

2012

2013

2014

The number of contracts successfully renewed in the year as a percentage 
of those that were due for renewal.

Underlying basic EPS is defined as underlying 
profit after tax divided by the weighted average 
number of ordinary shares in issue during the 
year, excluding those held as treasury shares.

Underlying profit after tax is defined as profit 
attributable to owners of the parent excluding:
 – Recurring items including amortisation 

of acquired intangible assets, acquisition-
related items, fair value adjustments and 
imputed interest

 – Non-recurring items that management judge 

to be one-off or non-operational

All of these adjustments are net of tax. The 
impact of foreign exchange is neutralised in 
prior year figures.

For a reconciliation of underlying basic EPS 
to statutory basic EPS, turn to page 46.

Underlying EPS growth primarily reflects a 
decrease in the weighted average share base 
due to the repurchase of shares during the year, 
and a reduction in the effective rate of tax. 
This offsets higher finance costs resulting from 
our move to a 1x net debt to EBITDA ratio and a 
decrease in underlying operating profit following 
the sale of non-core products last year.

Our recurring contract renewal rate has been consistently high at over 
80% for a number of years, which is testament to the value customers place 
on support.

Software subscription relationships have higher rates of renewal compared to 
support of around 90%. Our subscription success this year has driven a shift 
in the mix towards these higher quality relationships, which has led to an 
increase in the overall renewal rate of 1%.

The Sage Group plc | Annual Report & Accounts 2014 

39

 
 
 
 
 
 
Principal risks and uncertainties
Balancing risks and rewards

Through our risk management processes, we manage risks as we execute on our 
strategic and business plans.

Our risks
Risks can materialise and impact on both the achievement of business strategy and the successful running of our business. A key element 
in achieving our strategy and maintaining services to customers is the management of these risks. Our risk management strategy is therefore 
to support the successful running of the business by identifying and managing risks to an acceptable level and delivering assurances on this.

How we identify risk
Our risk identification processes seek to identify risks from both a top down strategic perspective and a bottom up local operating 
company perspective.

Audit Committee

Group Board

Group Risk and 
Assurance Director

Executive Committee

Regional management

Country CEOs

The Board 
The Board has overall responsibility for risk management, the setting 
of risk appetite and the implementation of the risk management policy. 
The Board reviews the output from the Group Risk Report with specific 
focus on the top three risks.

The Audit Committee
The Audit Committee reviews and challenges the Group Risk Report, 
which is then submitted to the Board. It reviews all risks at each meeting 
and ensures adequate assurance is obtained over the risks that are 
identified. The Audit Committee is also responsible for the independent 
review and challenge of the adequacy and effectiveness of the risk 
management approach.

Executive Committee
The Executive Committee is responsible for the identification, reporting 
and ongoing management of risks and for the stewardship of the 
risk management approach. The Executive Committee identifies and 
assesses the key strategic risks to the Group on an annual basis. The 
outputs of the assessment are sent to the country CEOs for inclusion in 
their local risk assessment exercises. In addition, the Group Risk Report is 
reviewed and agreed by the Executive Committee prior to submission to 
the Audit Committee and Board.

Country CEOs
Country CEOs are responsible for the identification, reporting and 
ongoing management of risks in their respective countries. Country 
CEOs facilitate local risk assessment exercises to review the key strategic 
risks and to identify top local risks within their country. The outputs of 
these assessment exercises are sent to regional management and 
the Group Risk and Assurance Director for review and challenge.

Regional management
Regional management are responsible for the reporting, challenge and 
ongoing management of risks in their respective regions. Regional 
management, with support from the Group Risk and Assurance Director, 
review and challenge the risk information from the countries and agree 
the regional response to the key strategic risks and the top regional risks.

Group Risk and Assurance Director 
The Group Risk and Assurance Director is responsible for the facilitation 
and implementation of the risk management approach throughout Sage. 
The Group Risk and Assurance Director consolidates the regional risk 
reports and creates a Group Risk Report containing the responses to the 
key strategic risks and the top local risks for Sage as a whole. The Group 
Risk Report is sent to the Executive Committee for review prior to 
submission to the Audit Committee and Board.

40 

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How we manage risk
Our risk management process has been built to identify, 
evaluate, analyse and mitigate significant risks to the 
achievement of our business objectives. 

Our risk appetite
We use risk appetite (as shown below) to ensure the appropriate focus 
is placed on the correct risks. Identified risks are scored on a gross 
and a net risk basis using our predefined scoring matrix. Risks are then 
prioritised for mitigation based on both of these scores and using our risk 
appetite. The top risks, currently three, are reviewed by the Board on an 
annual basis, with prioritised risks below the top three being reviewed by 
the Audit Committee.

Mitig a t e

Id

e

n

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y

Risk management 
process

A

n

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s

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alu ate

v

E

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i
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e
k
L

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Probable

Likely

Possible

Unlikely

This year we have aligned our risk reporting with our risk 
management process in order to give a more holistic view 
of our risk landscape.

Identify the principal risk
Evaluate the level of risk
Analyse the potential impact
Mitigate to lower risk exposure

Minor

Moderate

Major

Critical

Impact

Ultimate risk and is unacceptable. Risk treatment is required as soon as possible.

Significant risk and is unacceptable. Risk treatment is required within 
reasonable timeframes.

Moderate risk and is acceptable. However, risk treatment may be considered in 
the longer term.

Limited risk and is acceptable. No further action is required.

Turn over the page to 
see our principal risks and 
associated mitigations.

The Sage Group plc | Annual Report & Accounts 2014 

41

 
 
Principal risks and uncertainties continued

Identify

Strategic risks

Business change
We do not successfully 
change our business, 
especially in relation to 
technology initiatives, business 
model, ecosystem and 
organisational design to 
support the change

Change management
With new business priorities 
and changes in senior 
personnel, there is a risk 
associated with the change 
management impact 
on people, processes 
and systems

Financial risks

Processes and systems
Our processes and systems 
are not fit for purpose and/or 
do not provide data in a 
consistent or appropriate 
format. This risk is especially 
relevant as we seek to change 
the business (see business 
change risk)

Compliance risks

Regulatory and 
compliance failure
We suffer a significant 
compliance or 
regulatory failure

Source code and 
intellectual property
We do not appropriately 
protect our source code 
and intellectual property

Evaluate

Analyse

  Mitigate

 – We do not keep up with market 

 – Strategic opportunities are regularly 

expectations and competitor activities
 – Negative impact on future revenue and 

damage to future growth potential

 – Loss of existing customers and inability 

to attract new customers
 – Negative reputational impact
 – We are slow to identify and respond 

to change

reviewed by the Group Board

 – Change and strategic projects are identified 

and their delivery monitored by the Executive 
Committee and Group Project Management 
Office ("PMO")

 – Technology Advisory Group review of key 
technology initiatives on a regular basis
 – Product development needs identified 

via customer input and external research
 – Detailed subscription and pricing initiatives 

planned and being delivered

 – Loss of talent and resources key 

 – Change management programme, 

to strategic delivery

 – Inability to operate effectively and 

maintain a competitive edge
 – Loss of sensitive information 

and knowledge

including talent reviews, system requirements 
reviews and programme management
 – Key man dependency and succession 

planning processes

 – Inaccurate reporting of financial 
and non-financial information, 
leading to damage to reputation
 – Business decisions made on the 
basis of inaccurate information

 – Reduced understanding of 

existing customers

 – Negative impact on the speed 

and the ability to compare and/or 
consolidate information

 – Increased data risk exposure

 – Financial reporting review and external 

audit procedures

 – Financial data verification
 – Internal audit process reviews, with areas 

for improvement identified and remediation 
plans put in place

 – System reviews and transformation projects

 – Negative reputational impact
 – Data breach, corruption or loss leading
to potential regulatory penalties or 
financial loss

 – Impact on current and future revenues 
and damage to future growth potential
 – Loss of existing customers and inability 

to attract new customers

 – Unauthorised copies of our software 
are made, leading to loss of revenue 
and/or customers

 – Negative reputational impact
 – Impact on current and future revenues 
and damage to future growth potential

 – Group-wide compliance programme which 
seeks to ensure that all local, national and 
international regulatory and compliance 
requirements are identified and complied 
with

 – Key examples of compliance requirements 

include data protection, PCI compliance and 
the Bribery Act

 – Local registration of trademarks
 – Use of third parties and security tools and 
techniques to securely store and protect 
source code and intellectual property
 – Access controls and monitoring systems 
to police unauthorised use of products

42 

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Identify

Evaluate

Analyse

  Mitigate

 – Negative reputational impact
 – Data breach, corruption or loss, leading to 

potential regulatory penalties or financial loss

 – Framework in place, but being further 

developed and enhanced to control the 
risks associated with the protection of data

 – Negative impact on current and future 

 – Ongoing monitoring of security incidents

revenue and damage to growth potential
 – Loss of existing customers and inability to 

attract new customers

 – Negative reputational impact
 – Negative impact on current and future 

revenue and damage to growth potential
 – Loss of existing customers and inability 

to attract new customers

 – Potential to create key person dependencies
 – Capacity issues and inability to focus 
sufficient management attention 
where required

 – Inability to execute strategy and achieve 

business deliverables

 – Detailed product and services release and 

quality control procedures

 – Thorough quality assurance processes 

and initiatives relating to the level of service 
provided to customers

 – Detailed framework to control the risks 

associated with the provision of online services

 – Ongoing monitoring of availability of 

online solutions

 – Talent management, skills attraction 
and recruitment processes in place
 – Resource allocation processes in place

 – Budgeted financial performance and 

 – Detailed business planning and budget 

KPI targets are not achieved

 – Strategic initiatives are not completed 

and our potential is not realised

processes to review allocation of resource 
and financial results on a regular basis

 – We do not keep up with market 

 – Global brand campaign targeting customer 

expectations and competitor activity
 – Negative impact on current and future 

revenue and damage to growth potential
 – Loss of existing customers and inability 

to attract new customers
 – Inability to attract new talent
 – Negative reputational impact

 – Negative reputational impact
 – Negative impact on current and 

future revenue and damage to future 
growth potential

 – Loss of existing customers and inability 

to attract new customers

and prospects

 – Consistency of brand messaging

 – Detailed product and services release and 

quality control procedures

 – Thorough quality assurance processes 

and initiatives relating to the level of service 
provided to customers

Operational risks

Loss of data
Accidental or malicious 
loss of data (being either 
our customers’ data or our 
own data). This includes 
the risk of cyber attack

Online solutions
The availability of live online 
solutions does not meet 
customer expectations 
or requirements

Skills and resources
We do not have or 
cannot attract and retain 
the required skills and 
resources for strategic 
and business delivery

Resource allocation
We do not appropriately 
allocate resources to 
key priorities

Brand
Inadequate brand 
awareness amongst 
customers and prospects

Traditional products
We suffer a major 
issue with a significant, 
traditional, on-premise 
product (bugs, meeting 
customer expectations 
or upgrade experiences)

Key

Increase in risk

Decrease in risk

No change in risk

The Sage Group plc | Annual Report & Accounts 2014 

43

 
 
 
 
 
Financial and operating review

Momentum with revenue growth, subscription growth and cloud adoption.

Group performance
The Group delivered organic revenue growth of 5%
(2013: 4%), and increased organic operating profit 
margin to 27.5% (2013: 27.1%).

The strong momentum around subscription adoption 
reported in the first half of the year remains the primary 
driver of the increased organic growth rate for the full year. 
This was supported by continued progress in up-selling 
maintenance and support to existing customers, offset by 
weaker performances in the mid-market in France and in 
North American payments.

Organic operating profit growth reflects a reduction in 
overheads that previously supported the non-core products 
disposed of in March and April 2013, alongside improved 
operating leverage resulting from organic growth and 
disciplined cost management.

Organic figures neutralise the impact of foreign currency 
fluctuations and exclude the contribution from acquisitions, 
disposals and products held for sale to aid comparability. 
A reconciliation of organic operating profit to the underlying 
operating profit reported in 2013 is shown on page 45.

Statutory performance has been impacted by material 
movements in key exchange rates during the year, 
particularly in Europe, North America, South Africa and 
Brazil. Statutory figures also include the contribution of 
acquisitions and disposals. The current year statutory 
operating profit includes a £44m goodwill impairment 
relating to our Brazilian operations. The prior year statutory 
operating profit included a £186m non-recurring item relating 
to the disposal of non-core products.

Recurring revenue
The Group has delivered an improvement in organic recurring 
revenue growth to 7% (2013: 6%), which is evidence of 
strengthening momentum in subscription adoption across 
the Group. This has resulted in an improved contract renewal 
rate of 83% (2013: 82%). The improvement in growth was 
achieved despite a slowdown in the performance of North 
American payments, which was impacted by market-wide 
pricing pressure.

Recurring revenue represents 73% of the Group’s total 
revenue, representing a change in mix of 2%. This highlights 
the success of our subscription initiatives this year in 
particular, and continues a long-running strategic shift to 
higher quality and less cyclical revenue that is underpinned 
by our maintenance and support contract base.

SSRS revenue
Organic SSRS revenue contracted by 1% in the year 
(2013: flat). Weak new licence and professional services 
revenue in France has weighed on SSRS performance in 
the European mid-market. The Group also faced strong 
comparators as a result of legislative change in certain 
markets, particularly in the UKI.

These factors were offset by an improved SSRS 
performance in Spain, which is no longer contracting, 
and a strong performance from Sage ERP X3 in 
North America and South Africa.

Revenue
Statutory revenue contracted by 5% to £1,307m 
(2013: £1,376m). The decline mainly reflects the inclusion 
of £57m of revenue from disposals in the prior year, and 
adverse foreign exchange movements. These factors offset 
organic revenue growth in the core business.

The average exchange rates used to translate the 
Consolidated income statement for the year are set 
out on page 47.

Operating profit
Statutory operating profit increased to £298m (2013: £181m) 
and includes a £44m goodwill impairment charge relating to 
our Brazilian operations. Statutory operating profit in the prior 
year included a non-recurring loss on the disposal of 
non-core products of £186m.

Organic operating profit margin in the prior year excludes the 
contribution from non-core products disposed in March and 
April 2013. A reconciliation of the previously reported 2013 
underlying margin of 27.3% to the 2013 organic margin of 
27.1% is shown on page 45.

Organic operating profit increased by 7% to £360m 
(2013: £337m), and organic operating profit margin 
increased to 27.5% (2013: 27.1%). The increase is primarily 
due to a reduction in overheads that previously supported 
the non-core products. Operating profit margin has also 
benefited from an improvement in operating leverage as 
a result of revenue growth, and from a disciplined approach 
to managing the cost base.

Research and development pexpenditure
Total R&D expenditure was £131m, which represents 10% 
of total organic revenue. During the year, R&D expenditure 
on Invest products increased 25% organically as resources 
have been reallocated from Sunset and Harvest products. 
All R&D expenditure incurred this year was expensed.

44 

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Revenue

Europe
Americas
AAMEA
Group

Operating profit

Europe
Americas
AAMEA
Group
Margin

Revenue mix

2014
£750m
£412m
£144m
£1,307m

2014
£206m
£53m
£39m
£298m
22.8%

Statutory

2013
£777m
£448m
£151m
£1,376m

Statutory

2013
£156m
(£14m)
£39m
£181m
13.1%

Change
-3%
-8%
-4%
-5%

Change
+33%
n/a
+1%
+65%

2014
£750m
£412m
£144m
£1,306m

2014
£215m
£106m
£39m
£360m
27.5%

Organic

2013
£724m
£393m
£129m
£1,246m

Organic

2013
£204m
£98m
£35m
£337m
27.1%

Recurring revenue

SSRS revenue

Organic
Europe
Americas
AAMEA
Group
% of total organic revenue

2014
£536m 
£335m
£81m
£951m
73%

Organic to statutory reconciliations

Organic
Non-organic adjustments1
Underlying
Impact of foreign exchange
Underlying (as reported)
Recurring items2
Non-recurring items3
Statutory

Revenue
£1,306m
£1m
£1,307m
–
£1,307m
–
–
£1,307m

2013
£501m
£317m
£71m
£889m
71%

2014

Operating 
profit
£360m
–
£360m
–
£360m
(£16m)
(£46m)
£298m

Change
+7%
+6%
+14%
+7%

Margin
27.5%

27.5%

27.5%

22.8%

2014
£215m 
£77m
£63m
£355m
27%

Revenue
£1,246m
£57m
£1,303m
£73m
£1,376m
–
–
£1,376m

2013
£224m
£76m
£58m
£357m
29%

2013

Operating 
profit
£337m
£18m
£355m
£21m
£376m
(£5m)
(£190m)
£181m

1   Non-organic adjustments comprise contributions from acquisitions, disposals and products held for sale.

2   Recurring items comprise amortisation of acquired intangible assets, acquisition-related items and fair value adjustments.

3   Non-recurring items comprise items that management judge to be one-off or non-operational.

Change
+4%
+5%
+12%
+5%

Change
+6%
+8%
+11%
+7%

Change
-4%
+2%
+10%
-1%

Margin
27.1%

27.2%

27.3%

13.1%

The Sage Group plc | Annual Report & Accounts 2014 

45

 
 
 
 
 
 
 
 
Financial and operating review continued

Earnings per share
Underlying basic earnings per share increased by 8% 
to 22.69p (2013: 20.98p) due to a lower effective tax rate 
and a reduction in the average number of shares in issue to 
1,094.4m (2013: 1,168.8m). The reduction was due to share 
repurchases and inclusion of the full impact of the share 
consolidation effected in June 2013 into the average share 
base. These factors were partly offset by an increase in net 
interest cost. 

Basic earnings per share (“EPS”) reconciliation

Underlying basic EPS
Impact of foreign exchange
Underlying basic EPS (as reported)
Recurring items
Non-recurring items
Statutory basic EPS

2014
pence

22.69
–
22.69
(1.44)
(4.18)
17.07

2013
pence

20.98
1.29
22.27
(17.59)
(0.71)
3.97

Statutory basic earnings per share increased to 17.07p 
(2013: 3.97p), which reflects the factors set out above, 
the inclusion of the non-recurring loss on disposal of 
non-core products in the prior year and the £44m 
impairment charge recorded this year.

Net finance cost
Net finance costs increased to £21m (2013: £16m). This was 
principally due to the annualisation of interest on gross debt 
following the raising of US$400m of US private placement 
(“USPP”) loan notes in May 2013. The average interest rate 
on borrowings during the year was broadly in line with the 
prior year at 3.75% (2013: 3.78%).

Taxation
The statutory income tax expense was £90m (2013: £117m). 
The effective tax rate on statutory profit before tax was 32% 
(2013: 71%). The effective tax rate on underlying profit before 
tax was 27% (2013: 28%). This is in excess of the standard 
rate of UK tax due to the higher tax rates applicable in 
the other jurisdictions in which we operate. The prior year 
expense includes a non-recurring tax charge of £17m on 
the disposal of the non-core products.

The income tax charge and the total tax paid in the year are 
underpinned by Sage’s tax policy, which is aligned with the 
overall goals of the business including Sage’s vision, strategy, 
code of ethics and guiding principles.

We seek to manage our tax affairs in a responsible and 
transparent manner, to comply with relevant legislation 
and with due regard to our reputation. Our approach is in 
line with the principles issued by the Confederation of British 
Industry (“CBI”) in May 2013. Sage’s tax policy has been 
agreed by the Board, with progress being monitored by the 
Group Audit Committee. The policy has been shared with 
the UK tax authorities.

Cash flow and net debt
Cash flow
Underlying operating profit
Non-recurring cash items
Depreciation/amortisation/profit 
on disposal
Share-based payments
Working capital movements
Exchange rate and other movements
Statutory cash flow from 
operating activities
Net interest
Tax paid
Net capital expenditure
Free cash flow

2014

2013
£360m £376m
(£2m)

(£2m)

£28m £30m
£3m
£11m
(£1m)

£8m
(£1m)
(£11m)

£382m £417m
(£19m)
(£11m)
(£107m) (£119m)
(£27m)
(£19m)
£229m £269m

Statutory cash flow from operating 
activities
Non-recurring cash items
Underlying cash flow from 
operating activities
Underlying cash conversion1

£382m £417m
£2m

£2m

£384m £419m
107% 112%

1   Underlying cash flow from operating activities divided by 

underlying operating profit.

Going forward, underlying cash conversion will be calculated 
using underlying cash from operating activities after operating 
capital expenditure. Underlying cash conversion this year is 
99% on this basis.

The cash outflow for acquisitions completed in the year 
and the purchase of the remaining 25% of Folhamatic 
was £65m and there were no disposal proceeds.

A total of £217m (2013: £572m) was returned to 
shareholders through ordinary dividends paid of 
£126m (2013: £122m) and shares repurchases of 
£91m (2013: £251m). In the prior year, a special 
dividend was paid of £199m that did not reoccur this 
year. Net debt stood at £437m at 30 September 2014 
(30 September 2013: £384m), which is equivalent to 
1.1x rolling 12-month EBITDA.

Treasury management
The Group continues to be able to borrow at competitive 
rates and currently deems this to be the most effective 
means of raising finance. During the year, the Group’s 
syndicated bank multi-currency revolving credit facility 
was renewed to June 2019, the facility level increased 
to £510m (US$551m and €218m tranches) (2013: £346m, 
US$271m and €214m tranches). At 30 September 2014, 
£111m (2013: £10m) of these facilities were drawn, with 
the increase primarily due to the completion of an acquisition 
in Germany close to the year-end and the purchase of the 
remaining 25% of Folhamatic in Brazil.

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Archer Capital
On 14 November 2011, the Group reported a claim for 
damages made by Archer Capital (“Archer”) following the 
termination of discussions between the Group and Archer 
relating to the potential purchase of MYOB. The Group 
strongly rejects the claim, which is alleged to be in the region 
of £101m (A$188m). The claim was heard by the Court in 
late 2013 and judgment is pending.

Events after the reporting date
On 30 September 2014, the Group appointed Citigroup 
Global Markets Limited to manage an irrevocable buyback 
programme during the close period that commenced on 
1 October 2014 and ran up to 3 December 2014.

On 16 October 2014, the Group acquired PAI Group, 
Inc. (“PayChoice”), a provider of payroll and HR services 
for small and medium sized businesses in the US, for 
US$158m (£97m) in cash. The acquisition strengthens 
Sage’s position in the large and growing US payroll market. 

On 5 November 2014, Stephen Kelly joined the Board 
as Chief Executive Officer.

Steve Hare
Chief Financial Officer

Total USPP loan notes at 30 September 2014 were 
£432m (US$700m) (2013: £432m, US$700m). 
Approximately £123m (US$200m) of USPP borrowings 
are due for repayment in March 2015. After the year-end, 
the Group has, subject to documentation, priced and 
agreed investor allocations for the refinancing of this debt 
in the USPP market. The agreed refinancing is US$200m 
(£123m) at 3.73% fixed until 2025, €55m (£43m) at 1.89% 
fixed until 2022 and €30m (£23m) at 2.07% fixed until 2023.

Acquisitions
On 15 September 2014, the Group acquired 100% of 
the share capital of Exact Software Deutschland GmbH 
(“Exact Lohn”), a provider of payroll services and software, 
for a cash consideration of €16m (£13m). As a result of the 
acquisition the Group expects to become one of the leading 
providers of payroll software solutions in Germany.

The put and call arrangement to acquire the remaining 
25% non-controlling interest in Folhamatic in Brazil was 
settled during the year for consideration of £50m, increasing 
the Group’s ownership to 100%.

Foreign exchange
The Group does not hedge foreign currency profit and 
loss translation exposures and the statutory results are 
therefore impacted by movements in exchange rates.

The average rates used to translate the Consolidated 
income statement and to neutralise foreign exchange 
in prior year figures are as follows:

Average exchange rates 
(equal to GBP1)

Euro (€)
US Dollar ($)
South African Rand (ZAR)
Australian Dollar (A$)
Brazilian Real (R$)

2014

2013

Change

1.23
1.66
17.65
1.81
3.81

1.19
1.56
14.60
1.58
3.30

+3%
+6%
+21%
+15%
+15%

Capital structure and dividend
With consistent and strong cash flows, the Group retains 
considerable financial flexibility going forward. The Board’s 
main strategic priority remains an acceleration of growth, 
both organically and through targeted acquisitions, and 
investment will support that aim. This growth underpins the 
Board’s sustainable progressive dividend policy, with surplus 
capital being returned to shareholders from time to time.

Consistent with this policy, the Board is proposing a 7% 
increase in the total ordinary dividend per share for the year 
to 12.12p per share (2013: 11.32p per share). The ordinary 
dividend for the year is covered 1.9x by underlying earnings 
per share.

The Sage Group plc | Annual Report & Accounts 2014 

47

 
 
Financial and operating review continued
Regional performance

Europe

Organic revenue growth
France
UKI
Spain
Germany
Sage Pay
Rest of Europe
Europe

2014
+3%
+5%
+1%
+3%
+7%
+3%
+4%

2013
0%
+5%
-2%
+1%
+25%
+8%
+2%

Revenue in Europe grew organically by 4%, with organic recurring 
revenue up 7% (2013: 5%) and organic SSRS revenue contracting 
by 4% (2013: 2% contraction). Software subscription revenue growth 
of 31% is a highlight, with product feature innovation, new tiered pricing 
strategies and legislative change acting as subscription catalysts. 75% 
of recurring revenue growth came through subscription across both the 
SSB and SMB segments, driven by key product initiatives that included 
Sage Ciel Flex, Sage 100 i7 and Sage 50 Payroll.

SSRS contraction reflects some substitution effect resulting from 
subscription growth this year, which continues the longer-term shift 
to higher quality recurring revenue streams. There was also SSRS 
contraction in the mid-market that mainly affected France, driven by 
a weak new licence performance and a change in sales mix. France 
contributes almost 50% of total European mid-market revenue.

France – strong subscription momentum offsets mid-market 
weakness
In France, organic revenue grew by 3%, with growth excluding the 
mid-market of 4%. Strong subscription momentum remained the 
primary driver, with over 40% of France’s recurring revenue base 
comprised of software subscription revenue that grew 24% in the year.

Success continues to centre on the Sage 100 i7 upgrade programme, 
which is now available across both accounts and payroll, and the tiered 
subscription-only Sage Ciel Flex offering. Sage Ciel Flex has been 
particularly successful in offsetting a declining performance of the legacy 
Ciel product in the retail channel. These initiatives highlight the attraction 
of subscription to both SMB and SSB customers respectively.

UKI – value-adding subscription catalysts drives growth
UKI revenue has grown organically by 5%. Subscription is taking hold 
in the UKI with growth of 30% in the year, with Sage 50 Payroll in the 
SSB segment and Sage 200 in the SMB segment behind this strong 
performance. Subscription revenue now represents almost 25% of total 
UKI recurring revenue.

Sage One also delivered strong growth in paying subscriptions, which 
grew from over 21,000 to 47,000. Whilst Sage One is not yet a material 
constituent part of the UKI revenue base, it is an important product in 
driving market share growth in the SSB segment.

These good performances were partially offset by a decline in SSRS 
revenue, which was boosted last year by the Real-Time Information 
(“RTI”) legislative change initiative.

Spain – new pricing strategies and up-selling drive return to growth
Revenue in Spain grew 1% organically after several consecutive reporting 
periods of contraction. The recovery was led by a return to SSRS growth, 
which contracted by 7% last year alongside modest contraction in 
recurring revenue. Sage Murano and Sage Despachos upgrade initiatives 
were the primary drivers of this improvement in the SMB and Accountants 
segments respectively.

Spain’s return to growth is the result of positive and successful 
management action in an economic environment that is still uncertain 
despite some signs of improvement. We are now seeing better growth 
rates for Sage Contaplus, our flagship SSB product in Spain. This follows 
the introduction of new, simplified pricing tiers and software and support 
bundles, which have improved renewal rates and encouraged customers 
to move to higher value plans.

Germany – improved recurring revenue growth supports growth
In Germany, the rate of organic growth increased to 3%. SSRS 
contraction slowed to 2% compared to the prior year contraction of 
4%, whilst recurring revenue growth increased to 7% from 5% last year, 
reflecting focus on premium support up-selling across several SSB and 
SMB products including Sage Office Line.

Sage Pay – growth rate slows after one-off price increase supported 
prior year growth
Sage Pay delivered organic revenue growth of 7%. Growth of 25% in the 
prior year was primarily due to a price increase made in the second half 
of 2012 that is now fully represented in the comparator. The payments 
landscape in the UK is highly competitive and this has impacted the rate 
of new customer acquisition. Progress around the cross-sell of payments 
into the accounting installed base has also been below expectation but 
remains an opportunity for 2015.

Rest of Europe
Organic revenue in Portugal grew by 1% (2013: 17%), with prior year 
growth largely due to a non-recurring legislative catalyst. Whilst current 
year SSRS revenue has therefore contracted by 21% against a strong 
comparator, recurring revenue has grown by 19% through focus on 
support contract penetration and renewals as customers look to remain 
legislatively compliant.

In Switzerland, revenue grew 3% organically (2013: 3%), whilst organic 
revenue grew 5% in Poland (2013: 7%).

Organic operating profit
Organic operating profit in Europe increased to £215m (2013: £204m), 
representing a margin of 28.6% (2013: 28.1%), primarily as a result of 
revenue growth improving operating leverage. The Group continues 
to invest in Europe in support of growth, particularly across R&D, S&M 
and customer support, whilst reducing the overhead base that supported 
non-core products that were disposed of last year.

48 

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AAMEA

Organic revenue growth
South Africa
Australia
Middle East and Asia
AAMEA

2014
+16%
+6%
+12%
+12%

2013
+14%
+1%
+11%
+9%

Organic revenue grew strongly in AAMEA at 12%, with organic recurring 
revenue growing 14% (2013: 11%) and organic SSRS revenue growing 
10% (2013: 7%). South Africa again led the acceleration in growth despite 
a marked slowdown in the wider economy.

South Africa – strong double-digit growth performance
Organic revenue growth in South Africa increased to 16%, with the rate 
of organic recurring revenue growth accelerating to 19% from 16%, and 
SSRS growth increasing to 13% from 12%.

The South African mid-market has continued to perform well, with 
Sage ERP X3 and VIP People Payroll the standout products. Payroll 
subscription revenue and payments growth drove the acceleration 
in recurring revenue growth.

South African growth is also underpinned by annual price increases 
that reflect the current rate of inflation of around 6%.

The contribution of revenue from the wider African continent continues 
to increase in importance, comprising 13% of total South African revenue 
and growing 22% organically (2013: 22%).

Australia, Middle East and Asia
In Australia, we delivered organic revenue growth of 6%, with price 
increases on key products Micropay and Handisoft responsible for 
the majority of this growth.

The Middle East and Asia grew organically by 12%, with good growth 
in the Middle East and Singapore driving performance.

Organic operating profit
AAMEA organic operating profit has increased to £39m (2013: £35m), 
although this represents a decrease in margin to 27.2% (2013: 27.4%). 
During the year, there was increased investment in headcount across 
customer support, professional services and mid-market payroll. There 
was also additional investment into the rest of Africa with the opening 
of a new office in Lagos. Profitability in AAMEA was largely unaffected 
by the non-core product disposals.

Americas

Organic revenue growth
Sage Business Solutions (“SBS”)
Sage Payment Solutions (“SPS”)
North America
Brazil
Americas

2014
+5%
+1%
+4%
+9%
+5%

2013
+6%
+4%
+6%
n/a
+6%

The Americas, where full year results from Brazil are recorded in 
organic revenue for the first time, delivered organic revenue growth 
of 5%. Organic recurring revenue grew 6% (2013: 7%) and organic SSRS 
revenue grew 1% (2013: 2%). The rate of growth in the Americas has 
fallen, despite the introduction of high-single digit growth in Brazil, 
as a result of a slowdown in the rate of premium support up-selling 
and a sharp decline in the rate of growth in Sage Payment Solutions.

SBS – premium support underpins growth
SBS grew organic revenue by 5%. Premium support up-selling remained 
the principal driver of growth reflecting focus on migrating tax-only Sage 
50 US and Canada customers to the full premium support service in the 
SSB segment. The business also delivered growth in the SMB segment 
through Sage 100 and Sage 300 premium support initiatives. However, 
the overall rate of maintenance and support growth has fallen modestly 
as certain upgrade initiatives came to an end during the second half of 
the year.

SSRS revenue in the mid-market grew at double-digits as Sage ERP X3 
continues to perform strongly in North America. This offset some SSRS 
revenue contraction in the SMB segment across the sunset portfolio as 
customers migrate to other products that better serve their needs.

SPS – pricing and competitive pressures reduce rate of growth
SPS grew organic revenue by 1%, down from 4% last year, reflecting 
a particularly challenging second half of the year. As highlighted with our 
third quarter trading update, the slowdown reflects market-wide pricing 
pressure driving margin compression through the merchant acquirer 
channel and the loss of a signification merchant acquirer partner in the 
first half of 2014.

A number of steps have been taken to stabilise margin compression 
but the merchant acquirer loss will have a negative impact on revenue 
in the first half of 2015. We remain cautious about the growth prospects 
of payments going into 2015 and are focused on driving the cross-sell 
of integrated payment solutions into the Sage installed base. 

Brazil – accounting and payroll software delivers double-digit 
growth despite economic slowdown
Organic revenue in Brazil grew by 9%. Accounting and payroll software 
revenue has grown in excess of 20% during the year, benefiting from 
some legislative change. Technical content revenue growth was low 
as the subdued demand for this service continues, with businesses 
looking to reduce costs in the face of toughening macroeconomic trading 
conditions. We are taking steps to respond to this issue that include 
bundling some technical content into the core accounting subscription.

Organic operating profit
Organic operating profit in Americas increased to £106m (2013: £98m), 
representing a margin of 25.7% (2013: 25.0%). The increase in margin 
is the result of improved operating leverage and controlled expenditure, 
particularly around headcount costs. There has also been a strong focus 
on reallocation of R&D investment towards Invest products and on 
reducing non-core product-related overheads.

The Sage Group plc | Annual Report & Accounts 2014 

49

 
 
Corporate responsibility
Our Corporate responsibility(cid:98)policy

Our Corporate responsibility (“CR”) activities offer Sage the opportunity 
to be a good corporate citizen while supporting our global vision.

Board reporting
Our CR policy has been endorsed by our Board who 
are updated on CR risks and opportunities by the 
Company Secretary.

Ethics
We are committed to conducting business in an honest 
and ethical manner. We act according to our Code of Ethics, 
which is integral to us and sets out a range of principles 
we adhere to. In particular, we do not tolerate bribery and 
corruption and are committed to acting professionally, 
fairly and with integrity in all our business dealings and 
relationships. We enforce effective systems and processes 
to counter bribery and corruption and we continue to 
create new ways for employees to anonymously report 
any related concerns.

As a UK company, The Sage Group plc is bound by the 
laws of the UK, including the Bribery Act 2010, in respect of 
our conduct both at home and abroad. In addition, we will 
uphold all laws relevant to countering bribery and corruption 
in all the jurisdictions in which we operate.

As well as ensuring our own conduct is appropriate, we 
have also put in place procedures to prevent bribery being 
committed on our behalf by any associated persons, 
particularly in our subsidiaries, and third parties we work 
with. Our leaders sign a declaration relating to the Code of 
Ethics to make sure any additional business commitments 
or client and supplier relationships they may have are clear 
and transparent.

Data protection
We take data security and privacy seriously. Customer 
data is handled sensitively, with respect, and in a way 
that complies, as a minimum, with the requirements of 
data protection laws in the countries in which we operate 
and, where appropriate, regional legislation. We also 
work with local legislative bodies and data protection 
agencies and continuously look to strengthen our systems 
and procedures.

Our global CR policy focuses on four key areas where we 
believe we can make the most difference. For three of these 
– People, Environment and Industry – we have established 
a global framework for our operating companies to work 
within, allowing them flexibility over which area to invest in 
according to what will have the most meaning and impact 
locally. Whilst local legal standards apply as an absolute 
minimum, we aim to achieve good practice in our local 
markets and share this across the Group. The fourth area 
– Community – is entirely locally driven, allowing our people 
to support causes close to them and to become involved 
in their communities.

Sage has been independently assessed against the 
FTSE4Good criteria and satisfied the requirements to 
become a constituent of the FTSE4Good Index Series, 
which is an equity index designed to facilitate investment 
in companies that meet globally recognised corporate 
responsibility standards.

People
Given the nature of our business we have not included 
information specifically about human rights issues in 
this report. We have a Code of Ethics, available at 
www.sage.com, which recognises the importance of 
treating all of our employees fairly, covering issues such as 
responsible employment, diversity and equal opportunities. 
This is an effective way of communicating, at a high level, 
the principles which should be applied in the conduct 
of our business.

Environment
We continue to analyse our impact on our environment. 
We remain committed to reducing our energy consumption 
and related emissions where possible, as well as reducing 
the wider impact we have through the use of resources 
and how much landfill waste we generate.

Industry
We aim to leverage the unique relationships that we 
have with our customers across the globe to continue to 
understand and support the issues and challenges that 
they face.

Community
Our local communities are important to us. We support a 
number of charities and community organisations worldwide 
in order to make a positive impact on the communities 
where we have a presence. Our employees are dedicated 
to raising funds for charity and volunteering their time to help 
the local community.

50 

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People

Our vision is to be recognised as the most valuable supporter of small 
and medium sized companies by creating greater freedom for them to 
succeed. Our people pride themselves on delivering an extraordinary 
customer experience to underpin this vision.

They are also proud to work at Sage and, in turn, we are committed to 
leveraging, developing and recognising talent across our organisation. 

Guiding principles
Our guiding principles drive our culture and shape how we think, plan, behave and make decisions.

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Simplicity 
Maintaining simplicity in a complex world is challenging, but we believe it is vital to work in an organisation 
where things are clear, easy to understand and direct. We believe it creates an environment that is more 
relaxed and that frees people to perform to their potential.

Agility
Business is fast-paced and ever changing, so when customers need us we have to respond quickly and 
efficiently. However, being reactive isn’t enough. We believe in a more proactive approach, which requires 
us to anticipate and interpret our customers’ needs so that we’re ready to meet them. Having the agility to 
find relevant, effective solutions and deliver them at the right time is what sets us apart.

Innovation
We’re always looking at new ways to improve the customer experience. From product innovation to how 
we work together, creativity can make all the difference. That’s why we encourage our teams to explore 
innovative ideas, because our future success depends on it. 

Trust
By using Sage products our customers are committing to us, so they must be able to trust us to deliver. 
Our customers need to know we are on their side, providing tailored products and services that meet their 
needs and offering expert advice and support to help them run their businesses.

Integrity
Whether we are providing software products to our customers or giving them business advice and support, 
integrity is central to maintaining our credibility. It is about delivering on our promises, being reliable and 
maintaining the highest of standards. That is how we build trust and loyalty with our customers.

The Sage Group plc | Annual Report & Accounts 2014 

51

 
 
Corporate responsibility continued
People continued

Building inner confidence
We are committed to making Sage an inspiring and 
engaging place to work. Our brand is all about creating 
business confidence for our customers – so it is important 
that our people all have the "inner confidence" needed to 
ensure that we deliver this to our customers.

Our people therefore require the right training, the right 
tools to do the job, feel supported by their managers and 
understand how their work fits with what we are trying 
to achieve as a business. We try hard to create this 
environment but there is always more we can do.

In February 2014, we launched our first global People 
Survey. 82% of our people – around 10,600 employees – 
responded, so we are confident that the results give a clear 
and true reflection of how our people feel about working at 
Sage. The results have provided us with a real insight into 
what is working well for our people as well as some key 
areas for us to focus on. Work is well underway across 
our business to develop action plans and a further interim 
survey will take place in early 2015 to track our progress.

Redefining the Sage Employee Value Proposition
As part of our ongoing commitment to making Sage a 
great place to work we have initiated a global project to 
redefine the Sage Global Employer Brand and Employee 
Value Proposition ("EVP"). We have engaged our people 
through focus groups and workshops to understand 
what is important to them so that we can define our core 
proposition. We will be establishing a clear framework 
to enable us to bring our EVP to life consistently across 
the business and at all points of the employee experience 
life cycle.

Equipping our people for change
Ensuring our people are equipped with the relevant skills and 
training is a key focus. In many regions we’ve invested heavily 
in bespoke learning and development to ensure our people 
continue to deliver an extraordinary customer experience.

In Spain, the Sage Sales University provides a platform 
to ensure employees are clear on business priorities and 
targets. It also provides a networking opportunity so that 
colleagues can learn from one another’s experiences. 

In North America, employees within R&D benefit from 
expanded learning tools, including an online learning platform 
that provides real time, online access to enhance technical 
skills and applications. 

We’ve also implemented a number of programmes to 
improve our capabilities in support of our customers, 
including investing in technical skills and cross-training 
of our support teams to extend coverage beyond a single 
product. For example, in North America, nearly half of 
our analysts are able to serve customers across multiple 
products, enhancing their engagement, talents and value.

Transforming the way we work
Our global strategy requires us to transform the way that we 
work. As cloud technology evolves to make data accessible 
anywhere and on any device, Sage is responding by 
providing customers with flexibility and choice to take 
advantage of these technologies.

This has resulted in more people working across traditional 
boundaries with a greater need to share and access 
common data, as we see increasing levels of global 
collaboration to deliver our strategic initiatives.

We are investing in technology to support these new ways 
of working, particularly by leveraging common platforms 
and enabling our people to take advantage of the cloud. 

At a regional and country level we are also streamlining our 
systems and processes to ensure we achieve our goals. We 
are aligning our finance functions across North America and 
Europe to best meet the needs of the business and we’re 
exploring ways in which we can leverage our scale using 
common ERP systems.

Sage People Survey

We are confident 
that our results give 
a clear and true 
reflection of how our 
people feel about 
working at Sage.

10,600

77%

82% employees 
responded to the survey

of respondents are 
proud to work at Sage

73%

of our people 
understand our 
business strategy

52 

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In North America we have implemented a new Human 
Capital Management System to provide a consistent system 
of record across the region whilst linking seamlessly with 
other HR and Finance tools. In support of this work and the 
increasing collaboration and efficiency it represents, we now 
have a Chief Information Officer responsible for both North 
America and Europe.

A further example of integration and sharing best practice 
is the launch of the first phase of a cloud-based global 
performance management system, which builds on work 
initiated in North America, for the benefit of teams across 
the world.

We are also looking at ways in which Office 365 can 
enable our people to connect globally, access news and 
information, share insights and provide feedback to help 
facilitate the delivery of our vision and strategy.

As well as supporting us in achieving our business ambitions, 
these projects and initiatives generate improvements for our 
global Sage community and provide further professional 
growth and career development opportunities.

Recognising our people
Sage strives to provide a work environment where our 
people feel valued and appreciated in order to help attract, 
motivate and retain the talent required to achieve our goals.

We continue to recognise and celebrate success and this 
year we launched the Sage Europe awards to recognise 
the contribution and outstanding performance of over 7,000 
employees in that region in bringing our strategy to life. The 
awards build on existing country-based programmes, such 
as the Sage Guiding Principle Awards, which are well 
established within our Sage UKI organisation.

In South Africa, we recognise employees’ contribution 
to success through a range of monthly, quarterly and 
annual awards. Employees are invited to an annual 
"Oscars" weekend as thanks for their hard work and 
dedication, where awards are presented to recognise 
outstanding performance.

In North America, in addition to existing programmes 
such as the Extraordinary Customer Experience awards, 
several targeted programmes were implemented this year 
to acknowledge employees’ time, talents and effort. The 
Customer Experience Honors programme recognises 
and rewards customer-facing support and service team 
members for the value they deliver as part of our Sage 
Advisory Level Services.

Developing our talent

To meet the needs of our global strategy we have taken a well-planned 
approach to the development of our talent.

Across our leadership population we have continued to implement 
our global talent management process "Talking Talent" to assess 
capabilities, identify talent strengths, risks and opportunities as well 
as targeted succession planning for key roles. We continue to invest 
in leadership evaluation and have increased our investment in 
performance management.

Our approach has identified internal successors for key senior roles 
in the organisation, including the recent appointment of our Chief 
Marketing Officer, Santiago Solanas, and our Mid-market Europe 
Chief Executive, Jayne Archbold.

We have extended our programme beyond the Top 100 leaders to 
nearly 200 leaders in Europe and we are taking this further into the 
business and across all regions to gain a better understanding of key 
talent. In North America, this process has been widened to include 
key roles within R&D, Sales Operations and Product Management that 
align closely to strategic performance.

In addition, we have rolled out several leadership development 
programmes at a global and regional level including Confident Leader, 
Leading Change, Creating a High Impact Performance Environment 
and Leading and Working in a Matrix Environment.

Global mobility is playing an increasing role in transferring skills and 
knowledge across Sage and our approach enables us to close skills 
gaps, address talent shortages and fuel business growth around the 
world. At the same time, the employee benefits from the opportunity 

to experience a new culture, bring their skills and experience to 
a new group of colleagues and projects, and accelerate their 
own development. 

Examples of where global talent has been deployed include 
leveraging expertise between regions through the deployment of 
senior executives and other key talent to assist with strategic projects. 
We encourage the sharing of knowledge, experience and success 
as a way of improving our approach to new products, initiatives 
and projects.

Santiago Solanas, Group Chief Marketing Officer

The Sage Group plc | Annual Report & Accounts 2014 

53

 
 
Corporate responsibility continued
People continued

Diversity
Sage customers come from many nationalities and 
backgrounds and our commitment is that Sage people 
will reflect their diversity.

We will demonstrate our commitment by:

 – Promoting equal opportunity for our current and 

potential team members

 – Reflecting the communities in which we work

 – Aiming to build teams which reflect the diversity 

of our customers

 – Treating our customers, partners and team members 

fairly and with respect

 – Promoting an environment free from discrimination, 

bullying and harassment, and tackling any behaviour 
which may breach this intent

 – Providing support and encouragement to our people 

to develop their careers and increase their contribution 
to Sage and our customers

We will provide equal opportunity to all our people and will 
not tolerate discrimination on grounds of gender, gender 
identity, marital status, sexual orientation, race, colour, 
nationality, religion, age, disability or any other grounds
other than performance.

Year-end employee count split by region1

20132
2014

1  Figures shown are on an organic basis.

We will regularly assess and refocus our effectiveness 
in reflecting the diversity of our customers, and strive 
to improve all the time.

Gender
We continue to value the aims and objectives of The Davies 
Report on Women on Boards. In considering appointments 
to the Board and to senior executive positions, it is our policy 
to evaluate the skills, experience and knowledge required by 
a particular role with due regard for the benefit of diversity on 
the Board and at senior management level and make an 
appointment accordingly. 

Following the appointment of Inna Kuznetsova as a 
Non-executive Director in March 2014 we have 25% female 
representation at Board level. Our top leadership population 
is 22% female, and this proportion is higher within the 
majority of our core operating companies. 46% of our 
total workforce profile is female. Examples of some local 
gender-specific initiatives include Spain’s Equality Plan and 
the UKI’s Enterprise for Women network aimed at supporting 
and encouraging career development of women through 
networking events and workshops.

Europe
7,063
7,114

Americas
3,546
3,585

AAMEA
2,006
2,134

Group and 
central 
operations
145
142

Total
12,760
12,975

2  Last year, employees and associated costs attributable to Sage ERP X3 were disclosed as part of Group and central operations. This year they 

are included as part of Europe. 2013 fi gures have been restated on a like-for-like basis.

Board diversity

Top leadership diversity

Total workforce diversity

Men 

Women 

% Men 
% Women 

2014 

2013 

6 

2 

6 

1

75% 
25% 

86%
14%

Men 

Women 

% Men 
% Women 

2014 

2013* 

127 

36 

78% 
22% 

114 

33

78%
22%

Men 

Women 

% Men 
% Women 

2014 

2013 

7,017 

6,830 

5,958 

5,930

54% 
46% 

54%
46%

*  Prior year top leadership diversity fi gures have been restated on a like-for-like basis with the current year to include all employees who are 

registered directors of one or more Group companies. The previously reported numbers of 84 men and 27 women captured employees who 
fulfi l a leadership role in delivering global strategy. However, not all employees who are registered directors of one or more Group companies 
fall into this category.

54 

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Environment

We aim to reduce the energy our business uses and make the most of 
recycling opportunities. We comply with local laws as a minimum standard 
and Sage continues to take part in the global Carbon Disclosure Project.

Greenhouse gas emissions
This section includes our mandatory reporting of 
greenhouse gas emissions pursuant to the Companies 
Act 2006 (Strategic Report and Directors’ Report 
Regulations 2013 (the “Regulations”)). We include this 
reporting data here in order to provide a complete
CR picture.

Reporting year
We have defined our greenhouse gas emissions reporting 
year so that it aligns with our financial year, being 1 October 
2013 to 30 September 2014.

Global greenhouse gas emissions data
For period 1 October 2013 to 30 September 2014

Emissions from:

Combustion of fuel and 
operation of facilities
Electricity, heat, steam and 
cooling purchased for own use
Company’s chosen 
intensity measurement:
 – Emissions reported above 

Tonnes of CO2
Equivalent (CO2e)

FY14

FY13

9,238

9,550

15,796

17,943

normalised to tonnes of CO2e 
per total GBP£1,000,000 revenue

19.16

19.98

Organisation boundary and responsibility
We report our emissions data using an operational control 
approach to define our organisational boundary which meets 
the definitional requirements of the Regulations in respect of 
those emissions for which we are responsible.

We have reported on all material emission sources for 
which we deem ourselves to be responsible. These sources 
align with our operational control and financial control 
boundaries.  We do not have responsibility for any emission 
sources that are beyond the boundary of our operational 
control. For example, business travel other than by car 
(including, for example, commercial flights) is not within 
our operational control and, therefore, is not considered 
to be our responsibility.

Methodology
The methodology used to calculate our emissions is based 
on the “Environmental Reporting Guidelines: including 
mandatory greenhouse gas emissions reporting guidance” 
(June 2013) issued by the Department for Environment, 
Food & Rural Affairs (“DEFRA”). We have also utilised 
DEFRA’s 2014 conversion factors within our reporting 
methodology. In some cases, we have extrapolated total 
emissions by utilising available information from part of a 
reporting period and extending it to apply to the full reporting 
year. For example, this has occurred where supplier invoices 
for the full reporting year were not available prior to the 
publication of this year’s Annual Report & Accounts. For 
further details, our methodology document can be found at 
www.sage.com/about-sage/corporate-social-responsibility.

The Sage Group plc | Annual Report & Accounts 2014 

55

 
 
 
Corporate responsibility continued
Environment continued

Scope of reported emissions
Emissions data has been reported for all the Group’s 
operations in Australia, Austria, Belgium, Brazil, France, 
Germany, Ireland, Malaysia, Morocco, North America, 
Poland, Portugal, Singapore, South Africa, Spain, 
Switzerland, the United Arab Emirates and the UK.

Intensity ratio
In order to express our annual emissions in relation to 
a quantifiable factor associated with our activities, we 
have used revenue in our intensity ratio calculation, as 
this is the most relevant indication of our growth and 
provides for a good comparative measure over time.

In the prior year, given the short time between the passing 
of the Regulations and the preparation of the report, it 
was not possible to report on all emissions. We have put 
the following procedures in place to enable us to report 
on a wider range of emissions this year:

 – Development of a Group-wide mandatory 

greenhouse gas reporting manual

 – Roll-out of Group-wide training sessions

 – Country level review procedures

 – Group-level quality reporting

The emissions that have not been included in this year’s 
report relate to building usage in our operations in 
Belgium and the United Arab Emirates, where energy 
usage is not itemised on invoices.  We have also not 
included emissions derived from refrigerant gas usage in 
relation to our operations in XRT Brazil, Singapore and the 
United Arab Emirates, as this information has not been 
gathered throughout the reporting year.

Baseline for 2014 targets
The 2013 data forms the baseline data for 
subsequent periods.

Carbon Disclosure Project
We once again took part in this project during the year under 
review by reporting our gas (Scope 1) and electricity (Scope 2) 
emissions for the financial year ended 30 September 2013.

Reducing carbon and waste
We have continued to make a concerted effort to reduce 
our carbon footprint.  For example, across our business we 
have continued to focus on the reduction of business travel 
emissions by:

 – Introducing a new car travel policy

 – Purchasing new, more fuel efficient fleets

 – Introducing the use of bio-ethanol

 – Promoting the use of rail travel

 – Installing more offices with motion sensor LED lights

 – Restricting heating to working hours in many 

of our sites

Total CO2e by type

Sum of CO2e 
(tonnes)

7,539

6,607

Europe 

1,075

AAMEA

624

North America and Brazil

4,724

4,465

Combustion of fuel and 
operation of facilities

9,238 

Electricity, heat, steam and  
cooling purchased for own use

15,796

Combustion of fuel and operation of facilities

Electricity, heat, steam and cooling purchased for own use

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

56 

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Industry

We pride ourselves on really understanding our customers, both their 
common needs and their unique requirements, and we look to deploy 
that empathy and insight in our CR activities.

30,000+

conversations each day 
with our customers

13,710

businesses polled for 
our Sage Business Index

Understanding the issues small and medium 
sized businesses face 
Having a clear understanding of the challenges our 
customers face is important to us to ensure our products 
and services meet their needs. In addition to the over 
30,000 conversations we have each day with our customers 
through our support offering, we also conduct regular 
research and surveys, both locally and globally, to collect 
as much insight and information as we can.

Our global Sage Business Index survey helps us remain 
close to what matters most to SMEs. This year we surveyed 
close to 14,000 businesses across 18 countries, providing 
a comprehensive study of business confidence and the 
pressures faced by decision makers within companies 
around the world.

Local markets also carry out their own research allowing 
Sage to gain an insight into individual markets and adapt 
our business to support them. For example, in Spain we 
carry out "Sage Observatory", a collection of four annual 
surveys learning about how technology, the government 
and the economy are affecting SMEs in Spain.

Supporting local businesses and organisations
Our vision of being the most valuable supporter of small and 
medium sized businesses means helping them understand 
and navigate through the business challenges they face. This 
year we launched our global Business Navigators campaign, 
which aims to raise awareness and promote the benefits 
mentoring can have on business growth and success.

Locally we sponsor different organisations which are aiding 
small and medium sized businesses. For example, in the UKI 
we are sponsoring Europe’s first £1m technology accelerator 
programme, Ignite 100, to support technology start-ups 
in Newcastle, who are encouraged to join an 18-week 
accelerator programme. As well as £10,000 funding, Sage 
offers guidance and expert advice to the Ignite 100 start-ups. 

In North America we support the National Association of 
Women Business Owners annual event and conference, 
whose aim is to support women business owners and give 
them the power to succeed. We encourage education in 
our industry through events such as the Economics and 
Management week, and through our work with the South 
African Institute of Chartered Accountants ("SAICA"). Sage 
also hosts online forums and information sessions throughout 
the year, providing knowledge on economic and legal 
changes that are affecting SMEs.

Ignite 100

Sage provided £10,000 funding to Ignite 100, Europe’s first 
£1m technology accelerator programme, as well as providing 
guidance and expert advice to Ignite 100’s start-ups. 

£10,000

funding for Ignite

“I’m delighted that Sage is now leading the way by working 
with Ignite 100 to support early-stage technology start-ups. 
Sage has inspired plenty of entrepreneurs in the past. 
Now that it is actively supporting technology businesses 
in Newcastle through community support and mentoring, 
it will continue to do so in the future.” 

— Paul Smith, co-founder and director of Ignite 100

The Sage Group plc | Annual Report & Accounts 2014 

57

 
 
Corporate responsibility continued
Industry continued

Helping non-profit organisations with business software 
is also high on our agenda. In North America, Sage has 
continued a partnership with TechSoup, an organisation 
that provides free business software to not-for-profit 
organisations. This year alone, Sage has donated software 
to 438 organisations, with a value of $221,000 (£135,000), 
twice as much as the previous year.

We also support our customers by providing them with 
opportunities they would not usually have. This year we 
launched the “Bag yourself a Billboard” competition through 
which the UK-based online creative community, Gather.ly, 
won a £100,000 advertising space in London’s tech city 
to help boost their business. 

Developing the entrepreneurs of tomorrow
We believe passionately in the value of developing future 
talent, both within Sage and in the wider business community.

We work with a number of organisations to help nurture the 
entrepreneurs of tomorrow, such as the Junior Achievement 
Foundation in Spain which gives university students the 
experience of developing their own company. Twenty Sage 
volunteers worked with the 152 students who took part and 
guided four projects through to the national competition.

In South Africa, we continue our support of the Life 
College, which focuses on developing emotional intelligence, 
entrepreneurship and leadership in youth. We continue to 
sponsor their annual event, The Life College Xchange, a 
competition where students are provided with seed capital 
to launch a small business. The event also gives students 
the chance to network and learn from business experts. In 
Portugal we support Vodafone Labs Lisboa, Start-up Lisboa 
and Start-up Campus campaigns, which all work towards 
the development of entrepreneurs.

Throughout the business we develop the new talent of 
tomorrow through apprenticeships. In the UKI, we take 
on 12 apprentices each year, offering valuable learning 
opportunities for students to build a career. In South Africa, 
in addition to our long-standing partnership with SAICA, 
through the Thuthuka programme we identify students with 
an aptitude for maths, science and accounting. The winner 
is awarded the Olympiad prize, including a full bursary from 
Sage to further their education in accountancy. In South 
Africa, we also provide a full bursary and three-week vacation 
scheme to a student studying either an accountancy or 
technology-related course through the Tomorrow Trust.

12

Apprentices in the UKI

438

Organisations Sage has 
donated software to

David Milstead, UK Apprentice

David Milstead, 22, is one of our 12 apprentices in the UK with a passion for coding and 
product development. On deciding university wasn’t for him, he found the Sage apprenticeship 
scheme was the right path to develop his skills and build a career. David is now a key member 
of our research and development team.

“I’m really enjoying the apprenticeship(cid:98)and software 
development is definitely the career path for me. I’d like 
to go on to a junior developer’s role so I can progress my 
career through to senior developer and manager.”

– David Milstead

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Community

Our involvement in local communities is about more than business, so 
we empower our operating companies to set their own targets and goals 
because they know best what will really make a difference locally.

Giving our time to help charities
We support a number of charities and community 
organisations locally and globally. Moreover, our people 
love taking the opportunity to dedicate some of their time 
to the local causes that matter to them. In North America 
and the UKI, through the Volunteer Day Benefits programme, 
our employees are given paid days off to volunteer on 
programmes such as Right to Read and Code Club, 
where they support, teach and develop children’s 
learning and skills.

Sage Day is an annual event in July, where our employees 
have the opportunity to get involved in local communities and 
charity work together. This year, in South Africa, it coincided 
with Mandela Day, so our employees chose to raise money 
to purchase homeware through Sage Day, with 50 
volunteers visiting Afrika Tikkun’s Diepsloot community 
centre to deliver the parcels of homeware and entertain 
the children. 

Our operating companies also come up with unique and 
fun ways to raise money. In South Africa, we host an annual 
Shave-athon to support the Cancer Association of South 
Africa, who carry out research to find cures and treatments 
for cancer patients. This year we raised R135,000 (£8,000). 
In the UKI, our employees took part in three annual bike 
rides: Coast to Coast, London to Paris and London to 
Alpe d’Huez. They raised an impressive £24,000 for 
Cancer Research, contributing to a total of £668,000 
over our eight-year partnership.

We also do more than just donate funds. For example, 
our team in Spain continued their annual support of the 
National Food Bank, donating 400 kilos of food this year. 
We held a food donation day in Portugal in partnership with 
Kelly Services as well as donating 800 toys to children with 
cancer through the One Toy One Smile campaign.

Throughout the business, we also have initiatives in place 
to encourage our employees to continue supporting the 
community through matching donations, providing personal 
sponsorship and encouraging them to vote for the 
charities we should support.

Investing in young people
Sage has always believed in the talent of tomorrow and this 
is seen through our support of apprentices and bursaries. 
In South Africa, we have a long-standing joint initiative with 
Penreach Trust and King David School Foundation. Sage’s 
support provides training and resource materials for 
educators in rural or disadvantaged areas to help deliver 
a better education. This year, in South Africa, we have 
sponsored the installation of a library at Dr Beyer Naude 
School in Soweto, with employees donating books. In 
Portugal, we also held a book donation initiative labelled 
“reusing is better than recycling”.

Afrika Tikkun Diepsloot community centre

In South Africa, Sage has supported Afrika Tikkun, a well-established non-governmental 
organisation which works in six of the most impoverished communities in South Africa, for 
the past six years. This year our staff raised funds during Sage Day to buy homeware for 
the Diepsloot community and donated their time to visit the community centre.

“Thank you very much for making a difference to the families 
that received your gifts. The warmth and artistic flair of the 
Sage staff left many of our children with smiles on their 
faces. These are moments of magic that allow some of our 
children to forget about some of the hardships they are 
faced with on a daily basis and enjoy life.”

– Afrika Tikkun

The Sage Group plc | Annual Report & Accounts 2014 

59

 
 
Strategic report

Our 2014 Strategic report, from 
page 2 to page 59, has been reviewed 
and approved by the Board of 
Directors on(cid:98)3 December 2014.

Steve Hare, 
Chief Financial Officer

60 

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Chairman’s introduction to Corporate governance

Dear Shareholders

It also involves the creation of a sensitive interface for the views 
of shareholders and other stakeholders to be given appropriate 
consideration when reaching these judgements.

The executive team is required to provide such information to the 
Board as the Board needs to enable it to exercise its judgement over 
these matters. It must also evidence appropriate process. There is a very 
fine distinction between the approval of processes and their definition. 
Only exceptionally would the Board intervene to initiate or define.

The Board also sets the tone for the Company. The way in which it 
conducts itself, its attitude to ethical matters, its definition of success 
and the assessment of appropriate risk, all define the atmosphere 
within which the executive team works.

Good corporate governance is not about adhering to codes of practice 
(although adherence may constitute a part of the evidence of good 
governance) but rather about the exercise of a mindset to do what is 
right. One of the challenges facing any Board is the way in which the 
non-executive and the executive directors interact. It is clear that they 
each have the same legal responsibility but it is generally unrealistic to 
expect executive directors to speak individually with the same freedom as 
the non-executive directors. Equally, executive directors who just “toe the 
executive line” in contradiction to their own views may not be effectively 
contributing to good governance. A well-functioning Board needs to find 
the right balance between hearing the collective executive view, being 
aware of the natural internal tensions in an executive team and allowing 
independent input from the non-executive directors. 

One of the consequences of both increasing the watchdog role of the 
Board and finding this balance between individuality and team behaviour 
is driving more and more Boards to have fewer and fewer executive 
directors. In our circumstances as a holding company for a number of 
businesses, the reduced Board size works effectively and an appropriate 
balance is struck.

Notwithstanding the tensions created by many external expectations, 
which may be wholly or in part unrealistic, a successful Board should, 
ideally, be composed of a group of respected, experienced, like-minded 
but diverse people who coalesce around a common purpose of 
promoting the long-term success of the company, provide a unified vision 
of the definitions of success and appropriate risk, endeavour to support 
management (i.e. those who honestly criticise at times but encourage all 
the time) and who create confidence in all stakeholders in the integrity of 
the business.

Donald Brydon, CBE
Chairman

The Board of the Company is committed to ensuring that it provides 
effective leadership and promotes uncompromising ethical standards. 
One of the ways in which the Board achieves this is by requiring that 
good governance principles and practices are adhered to throughout 
the Company. The Board determined that the following is a helpful 
summary of its role:

Good governance is about helping to run the Company well. It involves 
ensuring that an effective internal framework of systems and controls 
is put in place which clearly defines authority and accountability and 
promotes success whilst permitting the management of risk to 
appropriate levels.

It also involves the exercise of judgement as to the definitions of success 
for the Company, the levels of risk we are willing to take to achieve that 
success and the levels of delegation to the executive.The exercise of this 
judgement is the responsibility of the Board and involves consideration of 
processes and assumptions as well as outcomes.

Compliance with the UK Corporate 
Governance Code 2012 (“the Code”) and 
its statement requirements
Throughout the financial year ended 30 September 2014 and 
to the date of this report, Sage has complied with the provisions 
of the Code, including updates which have applied since our 
year-end. The Code is publicly available at the website of the 
UK Financial Reporting Council at www.frc.org.uk. This corporate 
governance section of the Annual Report & Accounts describes 
how we have applied the principles of the Code.

The Sage Group plc | Annual Report & Accounts 2014 

61

 
 
Board of Directors

Donald Brydon (69)

Stephen Kelly (52)

Steve Hare (53)

Ruth Markland (61)

Chairman

Appointed to the Board: 
6 July 2012

Experience:
Donald had a 20 year career 
with Barclays Group, during 
which time he was Chairman and 
Chief Executive of BZW Investment 
Management, followed by 15 years 
with the AXA Group, including 
the posts of Chairman and 
Chief Executive of AXA Investment 
Managers and Chairman of 
AXA Framlington. He has also 
recently chaired the London Metal 
Exchange, Amersham plc, Taylor 
Nelson Sofres plc, the ifs School 
of Finance, Smiths Group plc and 
is a past Chairman of EveryChild. 
Donald has also served as 
Senior Independent Director 
of Allied Domecq plc and 
Scottish Power plc.

Other current appointments:
 – Royal Mail plc – Chairman

 – Medical Research 
Council – Chairman

Board Committees:
 – Nomination Committee (Chair)

 – Remuneration Committee

Chief Executive Officer – 
Executive Director
Appointed to the Board:
5 November 2014

Chief Financial Officer – 
Executive Director
Appointed to the Board: 
3 January 2014

Senior Independent 
Non-executive Director
Appointed to the Board:
13 September 2006

Experience:
Stephen has over 30 years’ 
leadership experience in the 
SME and technology sector. 
He has previously served as 
Chief Executive Officer of two 
high-growth, public software 
companies – NASDAQ listed 
Chordiant Software, Inc. from 
2001 to 2005 and LSE listed Micro 
Focus International plc. from 2006 
to 2010. In 2012 he was appointed 
Chief Operating Officer for UK 
Government where he was the 
most senior executive responsible 
for the UK Government’s Efficiency 
& Reform agenda, including 
Digital, Commercial, IT and 
SME strategies. 

Stephen has been an angel 
investor and director in a 
number of high growth start-ups 
(including Deloitte UK Technology 
Fast 50 Award winners).

Experience:
Prior to joining Sage, Steve was 
Operating Partner and Co-Head 
of the Portfolio Support Group 
at the private equity firm Apax 
Partners, which he joined in 2009. 
Before his work at Apax Partners, 
he built over 10 years’ experience 
leading the finance function 
for three listed UK companies 
culminating as CFO for FTSE 100 
company Invensys plc from 2006 
to 2009. Between 2004 and 2006 
Steve was Group Finance Director 
for Spectris plc, the FTSE 250 
precision instrumentation and 
controls company and from 1997 
to 2003 he was with Marconi PLC, 
serving as CFO from 2001. 

Steve qualified as a Chartered 
Accountant in 1985 with 
Ernst & Whinney, now part 
of Ernst & Young. 

Experience:
Ruth has over 30 years’ 
experience of international 
services businesses, and has 
held a number of non-executive 
director positions. She joined 
Freshfields in 1977 and served 
as Managing Partner of Asia at 
Freshfields Bruckhaus Deringer 
from 1996 to 2003. She also 
served as the Chairman of 
the Board of Trustees at the 
WRVS until November 2012. 

Other current appointments:
 – Standard Chartered plc – 
Senior Independent Non-
executive Director

 – Arcadis NV – member 

of the Supervisory Board 

Board Committees:
 – Audit Committee
 – Nomination Committee
 – Remuneration 

Committee (Chair)

Changes to the Board
In the financial year to 30 September 2014 and to the date of this report, there have been the following changes to the Board of Directors:

Executive directors
Steve Hare
Guy Berruyer
Stephen Kelly

CFO
CEO
CEO

Appointed on 3 January 2014
Retired on 5 November 2014
Appointed on 5 November 2014

Non-executive directors  
Drummond Hall
Inna Kuznetsova
Ian Mason
Mark Rolfe

Appointed on 1 January 2014
Appointed on 6 March 2014
Retired on 30 November 2013
Retired on 30 November 2013

62 

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Inna Kuznetsova (46)

Jonathan Howell (52)

Neil Berkett (59)

Drummond Hall (65)

Independent 
Non-executive Director 
Appointed to the Board: 
6 March 2014

Independent 
Non-executive Director
Appointed to the Board: 
15 May 2013

Independent 
Non-executive Director
Appointed to the Board: 
5 July 2013

Independent 
Non-executive Director
Appointed to the Board: 
1 January 2014 

Experience:
Inna is former Chief Commercial 
Officer and Executive Board 
member at CEVA Logistics, where 
she worked from 2012 until 2014. 
Prior to joining CEVA, Inna spent 
19 years at IBM, where she held a 
number of different roles focusing 
on building and running strong 
organisations in sales, business 
development and marketing, 
culminating as Vice-President, 
Marketing & Sales Enablement, 
IBM Systems Software and ISVs. 

Other current appointments:
 – None

Board Committees:
 – Audit Committee
 – Nomination Committee
 – Remuneration Committee

Experience:
Jonathan is currently Group 
Finance Director of Close Brothers 
Group plc, joining in February 
2008, and previously held the 
same position at the London 
Stock Exchange Group plc from 
1999. Jonathan has also been 
a non-executive director of 
EMAP plc and Chairman of 
FTSE International. The early 
part of his career was at Price 
Waterhouse where he qualified 
as a chartered accountant. 

Other current appointments:
 – Close Brothers Group plc – 
Group Finance Director

Board Committees:
 – Audit Committee (Chair)
 – Nomination Committee
 – Remuneration Committee

Experience:
Previously Drummond was Chief 
Executive of Dairy Crest Group plc 
from 2002 to 2006, prior to which 
the majority of his career was spent 
with Procter and Gamble, Mars 
and PepsiCo. Drummond was a 
non-executive director of Mitchells 
& Butlers plc from July 2004 to 
January 2010 and Chairman from 
June 2008 to November 2009. 

Other current appointments:
 – WH Smith plc – 

Senior Independent 
Non-executive Director

 – First Group plc –

Senior Independent 
Non-executive Director

Board Committees:
 – Audit Committee

 – Nomination Committee

 – Remuneration Committee

Experience:
Neil has over 30 years’ 
experience in a wide range of 
highly competitive consumer 
industries. Most recently, he was 
Chief Executive of Virgin Media 
Group from March 2008 to June 
2013, having joined ntl, Virgin 
Media’s predecessor, as Chief 
Operating Officer in September 
2005. Before ntl he was Managing 
Director, Distribution, at Lloyds TSB 
plc. His previous roles include Chief 
Operating Officer at Prudential 
Assurance Company Ltd UK, 
Head of Retail at St George Bank, 
Senior General Manager at the 
Australian division of Citibank 
Limited, Chief Executive at 
Eastwest Airlines Australia and 
Financial Controller at ICL Australia. 

Other current appointments:
 – Guardian Media Group – 

Chairman

 – Bank of Queensland Ltd –
Non-executive Director
 – NSPCC – member of the 

Board of Trustees

Board Committees:
 – Audit Committee
 – Nomination Committee
 – Remuneration Committee

The Sage Group plc | Annual Report & Accounts 2014 

63

 
 
Executive Committee

Stephen Kelly

Steve Hare

Richard Drury

Ivan Epstein

Santiago Solanas

Pascal Houillon

Alvaro Ramirez

Michael Robinson

Klaus-Michael Vogelberg

64 

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Stephen Kelly (52)
Chief Executive Officer, Board of Directors 
For Stephen Kelly’s skills and experience see page 62.

Steve Hare (53) 
Chief Financial Officer, Board of Directors 
For Steve Hare’s skills and experience see page 62.

Richard Drury (52)
Group Human Resources Director
Based: UK
Experience:
Richard is responsible for leading human resources at Sage. His role 
is to develop and lead the implementation of our global strategy for 
organisational design, reward, leadership development, performance, 
talent, employee engagement and internal communications. Richard 
joined Sage in June 2013 from technology business Invensys plc, where 
he held a number of human resources leadership roles including Group 
Human Resources Director, and was responsible for providing services 
to over 21,000 employees across Europe, the Americas, Asia and the 
Middle East. Prior to Invensys, Richard worked in human resources in 
Whitbread’s hotel and pub retail businesses and with British Airways, 
where he held both HR and customer services leadership roles. 

Ivan Epstein (54)
Chief Executive Officer, AAMEA
Based: South Africa
Experience:
Ivan leads Sage’s businesses across Australia, Africa, the Middle East and 
Asia, which include some of Sage’s highest growth countries. Starting his 
career at Price Waterhouse, Ivan then co-founded Softline in 1988 leading 
it from start-up to a listing on the Johannesburg Stock Exchange in 1997. 
Softline was delisted and acquired by Sage in 2003, when Ivan joined the 
Executive Committee as CEO of the Southern Hemisphere, becoming 
CEO of AAMEA in 2010. Amongst his accomplishments, Ivan has 
been awarded the Ernst & Young “South Africa’s Best Entrepreneur” 
accolade in 1999/2000 in recognition of his entrepreneurial attributes 
and contribution to South African business. He was also awarded the 
Computer Society South Africa “IT Personality of the Year” accolade in 
2009 for his contribution to the IT sector. 

Santiago Solanas (46)
Chief Marketing Officer
Based: Spain
Experience:
Santiago has recently been appointed as Group CMO, after seven years 
with Sage. He has been CEO of Sage Spain for the past four years, 
renewing the leadership team, restructuring the business, increasing its 
efficiency and returning it to growth in difficult economic circumstances in 
Spain. During this time he has also been the Accountants Segment leader 
for Europe and has led the brand roll-out for the region. He joined Sage in 
2007 as Managing Director of the SSB division in Spain, after a career of 
over 20 years in the IT and software industry, including brand, sales and 
marketing management roles at Oracle, Microsoft and IBM.

Pascal Houillon (52) 
Chief Executive Officer, North America and Brazil
Based: US
Experience:
Pascal leads Sage’s business in the USA, Canada and Brazil. From 1997 
to April 2011 he was CEO of Sage France, where he was also responsible 
for Belgium, Brazil, Switzerland and Morocco. Pascal joined Sage France 
in 1989 and went on to become Regional Director and Sales Director, 
before leading the Sybel business after it was acquired by Sage in 1995. 
Starting his career as a systems analyst for UAP Insurance, Pascal 
co-founded Sinequanon in 1987, providing business management 
solutions to SMEs. He was also Vice President of Syntec, the French 
software and IT association, for nine years. 

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Alvaro Ramirez (53) 
Chief Executive Officer, Europe
Based: Spain
Experience:
Since January 2011 Alvaro has been responsible for Sage’s European 
strategy, operations and business performance. Previously, as CEO of 
Sage Spain, he grew the Spanish business both organically and through 
acquisition, transforming it into a market-leading software company. 
Alvaro joined Sage in 2003 after Sage acquired Grupo SP, which he 
co-founded in 1989. He grew Grupo SP to become Spain’s leader for 
entry-level business management software, with subsidiaries in Portugal 
and across Central and South America. 

Michael Robinson (53)
Company Secretary and Group Legal Director
Based: UK
Experience:
Michael joined Sage in 2002 as Company Secretary and Group Legal 
Director. After reading Law at Oxford, Michael qualified as a solicitor 
and spent 15 years at one of the UK’s largest law firms. 

Klaus-Michael Vogelberg (49)
Chief Technology Officer
Based: UK
Experience:
Responsible for Sage’s global technology strategy and software 
architecture, Klaus-Michael is also Acting Chief Technology Officer for 
Sage Europe. From 2004 to 2007 he was R&D Director for Sage UK 
& Ireland. Klaus-Michael joined us when Sage acquired the German 
KHK Software group in 1997, where he was R&D Director and a partner. 
A software entrepreneur, Klaus-Michael set up his first business aged 
19 while studying aeronautical engineering and national economics. 

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Corporate governance report
Our Governance framework

The role of the Board and its committees

Board

Strategy development, growing shareholder value, oversight and control, and corporate governance
Our Board provides leadership to the business as a whole to drive it forward for the benefit, and having regard to the views, of its shareholders 
and other stakeholders. 

The Board is responsible for ensuring that an effective internal framework of systems and controls is put in place which clearly defines authority 
and accountability and promotes success whilst permitting the management of risk to an appropriate level. 

The Board sets the strategy for the business. It has delegated the authority to manage the business to Stephen Kelly, Chief Executive Officer, 
who delegates specific responsibilities to members of the Executive Committee, including the development and implementation of strategy. 

The Board also delegates other matters to Board committees and management as appropriate.

Audit Committee

Nomination Committee

Remuneration 
Committee

Chief Executive Officer

To oversee the Group’s 
financial reporting, risk 
management and internal 
control procedures and the 
work of its internal and 
external auditors.

To review the composition 
of the Board and plan for its 
progressive refreshing with 
regard to balance and 
structure as well as 
succession planning.

To determine the framework, 
policy and levels of 
remuneration and make 
recommendations to the 
Board on the remuneration 
of the Chief Executive Officer, 
Chairman, executive directors, 
the Company Secretary 
and senior executives.

Executive Committee

Developing and implementing 
strategy, operational plans, 
budgets, policies and 
procedures; monitoring 
operating and financial 
performance; assessing and 
controlling risks; prioritising 
and allocating resources; and 
monitoring competitive forces 
in each area of operation.

Page 71

Page 76

Page 77

The terms of reference of each 
committee, which are reviewed 
on an annual basis, can be 
found on our website.

The Board and each committee 
are satisfied that they receive 
sufficient, reliable and timely 
information in advance of meetings 
and are provided with all necessary 
resources and expertise to enable 
them to fulfil their responsibilities 
and undertake their duties in 
an effective manner. 

Board and Committee meetings and attendance

Board
7/7
7/7
–
5/5
7/7
5/5
6/7
6/7
3/3
1/1
1/1

Audit
 Committee
–
–
–
–
5/5
4/4
5/5
5/5
3/3
1/1
1/1

Nomination 
Committee
5/5
–
–
–
5/5
5/5
5/5
5/5
4/4
–
–

Remuneration 
Committee
7/7
–
–
–
7/7
5/5
7/7
7/7
4/4
2/2
2/2

Director
Donald Brydon
Guy Berruyer1
Stephen Kelly2
Steve Hare3
Ruth Markland
Drummond Hall4
Jonathan Howell
Neil Berkett
Inna Kuznetsova5
Mark Rolfe6
Ian Mason7

Notes:

1  Retired from the Board on 5 November 2014.
2  Joined the Board on 5 November 2014.
3  Joined the Board on 3 January 2014.
4  Joined the Board on 1 January 2014.
5  Joined the Board on 6 March 2014.
6  Retired from the Board on 30 November 2013.
7  Retired from the Board on 30 November 2013.

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Board roles

Chairman
Responsible for leading 
the Board, its effectiveness 
and governance 

The Chairman is responsible for leading the Board, its effectiveness and governance and for monitoring 
and measuring the implementation of strategy. The role of Chairman also carries a particular responsibility 
to monitor and assess Sage’s corporate governance practices. 

To ensure a proper dialogue with directors, the Chairman holds meetings with the non-executive directors 
without the executive directors to assess their views. In addition, the non-executive directors have met 
without the Chairman present to appraise the Chairman’s performance. These meetings without the 
Chairman are chaired by the Senior Independent Director.

The Chairman also ensures that shareholder engagement is discussed at each meeting of the Board and 
that all shareholders have access to the non-executive directors, through a request to the Chairman or the 
Company Secretary.

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Chief Executive Officer
Responsible for the 
formulation of strategy 
and running of the Group

The responsibilities of the Chief Executive Officer include:

 – the design, development and agreement of strategy with the Board

 – implementation of the strategy and policy and the running of the Group

 – managing the overall performance of Sage, concentrating on revenue and profitability as well as 

capital expenditure

The Chief Executive Officer also identifies acquisitions and monitors competitive forces, as well as ensuring 
an effective and motivated leadership team. 

The Chief Executive Officer chairs the Executive Committee and maintains a close working relationship with 
the Chairman. 

Senior Independent 
Director
Discusses any concerns 
with shareholders 
that cannot be 
resolved through 
the normal channels 
of communication

The role of Senior Independent Director is:

 – To provide a point of contact for those shareholders who wish to raise issues with the Board, other 

than through the Chairman

 – Together with the other independent non-executive directors, to evaluate the performance of 

the Chairman

The Senior Independent Director is available to consult with shareholders.

Company Secretary
Ensures good information 
flows to the Board and its 
committees and between 
senior management and 
non-executive directors

The Company Secretary is available to all directors to provide advice and assistance, and is responsible 
for providing governance advice to the Board. 

The Company Secretary ensures Board procedures are complied with, that applicable rules and regulations 
are followed and acts as secretary to the Board and all of the committees. Minutes of all meetings are 
circulated to all directors. He facilitates the induction of new directors and assists with professional 
development as required. 

The appointment and removal of the Company Secretary is a matter for the Board as a whole.

The roles of the Chairman and the Chief Executive Officer are quite distinct from one another and are clearly defined in written terms of reference for 
each role. These terms of reference are available on our website.

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Corporate governance report continued

Focus of the Board for the year 
In the year under review, the Board’s focus has been on strategy and 
ensuring that the structures, capabilities and reports are in place to 
support the Group strategy. The Board has received regular reports 
from both the Chief Executive Officer and the Chief Financial Officer.

In particular, in response to continued external changes discussed in 
the Strategic report, time has been spent considering: 

 – The move to cloud solutions and to a subscription-based customer 

relationship, including consideration and review of competitor 
activity in these areas

 – The Payments businesses and external factors impacting 

their future

Actions taken to minimise the major risks faced by Sage, as described 
on pages 40 to 43, have also been regularly discussed and the Board has 
looked at succession issues, particularly in light of recent and ongoing 
changes within our executive teams. 

The Board has formally adopted a schedule of matters reserved to it 
for decision. This schedule is reviewed on an annual basis, was last 
reviewed on 25 September 2014 and is available via our website.

The Board meets not less than six times per year. During this year, it met 
seven times.

Board composition
The Board is made up of the Chairman, Chief Executive Officer, Chief 
Financial Officer and five independent non-executive directors. In order to 
evolve and develop not just our Board, but also our business, a number 
of changes were made to the Board during the year.The directors have 
a range of experience and can bring independent judgement to bear on 
issues of strategy, performance, resources and standards of conduct. 
This experience and judgement is considered vital to our success. It is 
the balance of skills, experience, independence and knowledge of those 
directors which ensures the duties and responsibilities of the Board and 
its committees are discharged effectively. 

The Board carefully monitors the independence of its non-executive 
directors, particularly those who have given long service. Having reviewed 
the current Board, the non-executive directors are all considered to be 
independent. Donald Brydon was considered independent at the date 
of his appointment. 

All directors are subject to election or re-election by shareholders at each 
Annual General Meeting.

Diversity
The Board has due regard for the benefits of diversity in its membership, 
and strives to maintain the right diversity balance. The Chairman seeks 
to ensure that the composition of the Board includes individuals with 
deep knowledge and experience, bringing a wide range of perspectives 
to the business. 

Sage continues to support the aims and objectives of The Davies Report 
on Women on Boards. The Board, as at the date of this Annual Report 
& Accounts, comprises 25% women (2013: 14%). The Board must 
continue to provide strong leadership at Sage, and, therefore, continues 
to appoint only the most appropriate candidates to the Board.

Whilst applying this policy in the Group, no measurable objectives have 
been set. Further details of our policies in this area are set out on page 54.

Tenure

Gender

Executive/Non-executive

0–2 years 

3–6 years 

7–9 years 

Male 

Female 

Executive 

Non-executive 

2014

75%

12.5%

12.5%

2014

75%

25%

2014

25%

75%

Conflicts of interest
The Board operates a policy to identify and, where appropriate, manage 
conflicts or potential conflicts of interest. At each Board meeting, the 
Board considers a register of interests and potential conflicts of directors 
and gives, when appropriate, any necessary approvals. There are 
safeguards which will apply when directors decide whether to authorise a 
conflict or potential conflict, with only those directors who have no interest 
in the matter taking the decision. No conflicts of interest have been 
identified during the year. 

Board effectiveness
The Board has adopted a written set of objectives for the financial year, 
against which it assesses progress at each meeting. This ensures that the 
Board focuses on key issues relevant to Sage and can monitor progress 
in all these areas. 

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Board and committee papers which are clear, focused and relevant 
ensure that the Board has the information it needs to consider the issues 
relevant to the business. The papers are issued on a timely basis to 
ensure that the Board and its committees have ample time to consider 
and digest their contents and that the Board has the information it needs 
to discharge its duties. Regular attendance at Board meetings by key 
executives ensures that the Board has the opportunity to discuss the risks 
and opportunities within our business with leaders from across the Group.

Performance evaluation
The Board recognises the importance of reviewing its practices and 
performance on a regular basis and has evaluated its performance 
and that of its committees and individual members. In the past, 
the Board evaluated its performance in a number of different ways 
including detailed questionnaires and discussions between individual 
directors and the Chairman. In this financial year, the Board used 
an independent third party, Dr Rob Goffee, Emeritus Professor of 
Organisational Behaviour at the London Business School, to undertake 
the review. Dr Goffee has no other connection with Sage. Each director 
completed a detailed questionnaire relating to the Board, its role and 
the interaction of its members. This questionnaire was then used as 
the basis for individual interviews with each director.

The results and outcomes of the review were discussed by the Board 
as a whole, both with and without Dr Goffee present. Key topics during 
these discussions included board composition, diversity including gender 
diversity, the pattern of Board meetings, risk, shareholder engagement 
and succession. As a result, new Board objectives have been set, taking 
into account the findings from the review. In addition to the Board 
review, the Chairman’s performance was evaluated by the Senior 
Independent Director through correspondence and discussion with 
the Chairman and the other independent non-executive directors 
and was found to be effective, having regard to his continued time 
commitment to his role.

“This three step process – questionnaire, 
interview and board discussions – has allowed 
a full review of Board capabilities, operation 
and governance. Content and process issues 
have been addressed both for the Board 
and its individual members.”

— Dr Rob Goffee, Emeritus Professor of Organisational 
Behaviour at the London Business School 

Induction and professional development
To ensure a full understanding of Sage is developed, new Board 
members undergo a full, formal and tailored induction programme. 

During the year, Drummond Hall and Inna Kuznetsova received such 
an induction, which included:

 – A full day meeting a team of our senior executives at a Group 

and operating company level

 – Visits to our business in the US and meetings with the heads of 

the European business

 – Bespoke training as deemed necessary based on individual needs

To assist the Board in undertaking its responsibilities, training is available 
to all directors and training needs are assessed as part of the Board 
evaluation procedure. All directors have access to the advice and services 
of the Company Secretary who ensures that directors take independent 
professional advice when it is judged necessary in order to discharge 
their responsibilities as directors.

Board meetings are held at our operating companies both inside and 
outside the UK. Non-executive directors also visit our overseas operations 
on a regular basis. This provides the Board and individual non-executive 
directors with the opportunity to broaden their understanding of Sage 
and the key markets in which we operate.

Risk management and internal controls 
The system of internal controls and risk management is designed to 
meet our particular needs and to address the risks to which our business 
is exposed. By its nature, this system can only provide reasonable, 
not absolute, assurance against material misstatement or loss and it is 
designed to manage rather than eliminate the risk of failure to achieve 
business objectives. 

The Board is responsible for the Group’s system of internal controls. 
The effectiveness of the system of internal controls and risk management 
is regularly reviewed by the Board, in compliance with the UK Corporate 
Governance Code, and such a review was undertaken during the year.

Risk management
There is an ongoing process to identify, evaluate and manage our 
significant risks, as set out on pages 40 to 43. This process is considered 
to be an integral part of the internal controls environment and is managed 
on a day-to-day basis by the Group Risk and Assurance Director. This 
process was in place for the year under review and up to the date of the 
approval of the report. 

The risk management process is set to ensure risks are identified from a 
top down/strategic perspective as well as a bottom up/local perspective. 
Facilitated risk workshops are undertaken with the Executive Committee 
and at each of the major territories within the Group. Results from risk 
management activities are reported to and discussed directly with the 
Executive Committee, the Audit Committee and the Board.

Internal controls
Financial reporting 
As part of the internal controls processes, we have specific procedures 
and systems to govern financial reporting. The requirements for 
presenting financial information are governed by the Group Accounting 
Manual, against which the external auditors review the financial 
statements. Financial control requirements are set out in a Financial 
Controls Policy, which is subject to annual internal audit reviews. Any 
part of the Group not subjected to an internal audit review of financial 
controls in any given year is required to self-assess and self-certify on 
the effectiveness of their financial control environment. 

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Risk management and internal controls continued

Whistleblowing
A whistleblowing telephone hotline service operates in most of our 
operating companies, allowing employees to raise concerns in relation 
to dishonesty or malpractice on an entirely confidential basis. The 
Audit Committee receives regular reports on any matters raised through 
these services and monitors the use throughout the Group.

Quality and integrity of personnel
The integrity and competence of personnel is ensured through high 
recruitment standards and the provision of subsequent training and 
development. High quality personnel are seen as an essential part 
of the control environment.

Management structure
A clearly defined organisational structure exists within which individual 
responsibilities are identified and can be monitored. The management 
of the Group as a whole is delegated to the Chief Executive Officer and 
the Executive Committee, as discussed on page 66. Within the Group 
team there are a number of central administrative functions such as 
Group Treasury, Corporate Communications and Group Legal. These 
functions report to the Board through its executive members and the 
members of the Executive Committee.

A number of Group-wide policies, issued and administered centrally, 
have been set to ensure compliance with key governance standards. 
These policies cover areas such as finance, data protection and 
mergers and acquisitions.

The conduct of Sage’s individual businesses is delegated to the local 
executive management teams. Details of the authority delegated to local 
and regional management are set out in a delegation of authority matrix 
which is communicated to management throughout Sage. These teams 
are accountable for the conduct and performance of their businesses 
within the agreed business strategy. They have full authority to act subject 
to the reserved powers and sanctioning limits laid down by the Board 
and to Group policies and guidelines.

Budgetary process
A comprehensive budgeting system is in place, with annual budgets 
for all operating companies being approved by respective local boards. 
Subsequently the combined budget is subject to consideration and 
approval by the Board. Management information systems provide 
the directors with relevant and timely information required to monitor 
financial performance.

Investment appraisal (including acquisitions)
Budgetary approval and defined authorisation levels regulate capital 
expenditure. As part of the budgetary process the Board considers 
proposals for research and development programmes. Acquisition 
activity is subject to internal guidelines governing investment 
appraisal criteria, financial targets, negotiation, execution and 
post-acquisition management.

Monitoring and review
There are processes in place to monitor the system of internal controls 
and to report any significant control failings or weaknesses and planned 
mitigating actions. These processes include:

 – On an ongoing basis, the Sage operating companies certify that 
Sage’s policy requirements have been received and understood

 – Management representations covering compliance with relevant 
policies and the accuracy of financial information are collated on 
an annual basis

Internal audit
Internal audit activities are provided by an in-house team supplemented 
under co-source agreements by third-party providers. The role of Head 
of Internal Audit is undertaken by the Group Risk and Assurance Director 
who has a direct reporting line to the Audit Committee and its Chair in 
order to ensure independence.

Internal audit’s role is to advise management and the Board on the extent 
to which systems of risk management and internal controls are effective. 
The internal audit plan is determined through a structured process of risk 
assessment and the scope of work provides assurance over both key 
risks and our main business functions. 

The internal audit plan is flexed as necessary during the year to take into 
account any key business changes. During this year, key areas reviewed, 
over and above financial, HR and IT controls, were the provision of online 
services, information security, storage of source code and compliance 
with external regulatory and internal policy requirements. The full plan was 
delivered during the year and the results were in line with expectations. 

Relations with shareholders
Communication with shareholders is given high priority. A full Annual 
Report & Accounts is sent to all shareholders who wish to receive one 
and all information on Sage’s activities, published financial results and 
the Annual Report & Accounts can be found on our website. There is 
regular dialogue with individual institutional shareholders and there are 
presentations to analysts after our announcement of the year-end and 
half-year results.

At each meeting, the Board receives an update on presentations to 
investors and communications from shareholders to ensure that the 
Board has an understanding of their views. The Annual General Meeting 
is used to communicate with private and institutional investors and the 
Board welcomes their participation.

Information included in the Directors’ report 
Certain information, fulfilling certain requirements of the Corporate 
Governance Statement, can be found in the Directors’ report and is 
incorporated into this Corporate governance section by reference. 
For reference, relevant sections of the Director’s report are:

 – Substantial shareholdings

 – Deadlines for voting rights

 – Repurchase of shares

 – Amendment of the Company’s articles of association

 – Appointment and replacement of directors

 – Powers of the directors

By order of the Board

M J Robinson, Company Secretary
3 December 2014

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The Sage Group plc | Annual Report & Accounts 2014 

Audit Committee

Audit Committee Membership:
 – Jonathan Howell – Chair

 – Neil Berkett

 – Drummond Hall

 – Inna Kuznetsova

 – Ruth Markland

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“Our work continued to focus on the 
appropriateness of the Group’s financial 
reporting, the rigour of external and 
internal audit processes, the Group’s 
management of risk and its systems 
of internal control. We also conducted 
a tender for the Group’s statutory 
audit which resulted in the proposal to 
shareholders to confirm the appointment 
of Ernst & Young LLP as Group auditors 
for the 2015 financial year. We provide 
more detail on these activities on the 
next pages.”

Key objective
To oversee Sage’s financial reporting, risk management and internal 
control procedures and the work of its internal and external auditors. 

Committee meetings
All members of the Committee attend each meeting. In addition, meetings 
are usually attended by the Chairman, the Chief Executive Officer, the 
Chief Financial Officer, the Company Secretary, the Director of Finance 
and the Group Risk and Assurance Director. Other senior executives 
attend as required to provide information on matters being discussed 
which fall into their area of responsibility. The external auditors also 
attend each meeting. During the year, the Committee meets individually 
with the external auditors without executives present, the Chief Financial 
Officer and the Group Risk and Assurance Director. During the year, the 
Committee met five times – four in accordance with its terms of reference 
and an additional meeting on the external audit tender. 

Relevant financial experience
Jonathan Howell is Chair of the Audit Committee and, as a member 
of the Institute of Chartered Accountants in England and Wales and 
the Chief Financial Officer of a FTSE 250 company, is considered by 
the Board to have the recent and relevant experience required by the 
UK Corporate Governance Code 2012. All the other members of the 
Committee are independent non-executive directors who have a wide 
range of relevant business experience. 

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Corporate governance report continued
Audit Committee continued

Responsibility

To review and advise the Board on:

The interim and annual financial statements, the accounting 
policies used and on the significant issues in relation to the 
financial statements

Whether the Annual Report & Accounts taken as a whole is 
fair, balanced and understandable

The effectiveness of the internal control environment and risk 
management procedures, including whistleblowing procedures

The nature and extent of significant financial and business risks 
to Sage and the mitigation of these risks

In addition, the Committee is responsible for:

Reviewing and approving the nature and scope of external and 
internal audit work, the results of that work and management’s 
related responses

Setting and monitoring compliance with the policy on 
non-audit services

Ensuring the external auditors are effective and independent

Making recommendations to the Board on external auditors’ 
remuneration and appointment

Activity in the year

The Committee reviewed the interim and annual financial statements 
and reported to the Board on the appropriateness of the accounting 
policies and practices adopted. As part of this review, the Committee 
considered the significant issues in relation to the financial statements 
and received reports from the Group finance team and the external 
auditors on the Annual Report & Accounts

  The Committee reviewed the results of processes put in place to 

provide assurance on this aspect. The processes included the review 
and assessment of the Annual Report & Accounts by management 
and internal and external audit

The Committee considered reports produced by the Risk and 
Assurance team during the year and at the year-end as set out 
on page 74

The Committee received and discussed detailed Group risk update 
reports during the year. In addition, the Committee allowed time for 
in-depth reviews of particular risk and finance areas. During the year, 
these areas considered included IT and data security, the future 
development of the finance function across the Group and risks 
specific to our Payments businesses

The Committee considered and approved the planned activities of 
internal audit along with the scope of the external audit for the year. 
Regular reports were received from internal and external audit and 
discussed by the Committee

The policy on non-audit services was updated and approved by the 
Committee during the period. Compliance with the new policy was 
confirmed during the year

The Committee considered the independence of the external auditors 
and the effectiveness of the external audit process as set out on 
page 75

The Committee conducted a formal tender process during the 
2014 financial year with details of the process undertaken and 
the recommendations made provided on page 75

Financial reporting
The Committee reviewed and considered the following areas in respect of financial reporting and the preparation of the interim and annual 
financial statements:

 – The appropriateness of accounting policies and practices

 – Compliance with external financial reporting standards and relevant statutory requirements

 – Significant judgements made, as set out in more detail below

 – Disclosure and presentation in the financial statements

 – Whether the Annual Report & Accounts, taken as a whole, is fair, balanced and understandable and provides the information necessary 

for shareholders to assess Sage’s performance, business model and strategy

The Committee considered the work, judgements and conclusions of the Group finance team and received reports from the external auditors setting 
out their view on the accounting treatments included in the financial statements. The external auditors’ reports are based on a full audit of the annual 
financial statements and a review of the interim financial statements. 

Processes are in place to ensure that assurance can be provided on whether the Annual Report & Accounts is considered to be fair, balanced 
and understandable. The Committee receives drafts and working papers relating to the Annual Report & Accounts in order to facilitate its review and 
input.  Management representations, external and internal audit reviews have also taken place to provide this assurance to the Audit Committee and 
the Board.

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Significant issues
The significant issues considered by the Committee were as follows:

Matter considered

Revenue recognition

Action

The key area of judgement and complexity is the timing 
of revenue recognition, particularly in relation to the 
recognition and deferral of revenue on maintenance 
and support contracts, for instance, where products 
are bundled 

Goodwill impairment testing

Goodwill is an area of focus for the Committee given 
the materiality of the Group’s goodwill balances and 
the evolution of Sage’s business model as it continues 
to execute its strategy. The judgements in relation to 
goodwill largely relate to the assumptions applied in 
calculating the value in use of the Cash Generating Units 
(“CGUs”) and the ongoing appropriateness of the CGUs 
being used for the purpose of impairment testing

Archer litigation

The claim for damages made by Archer Capital in relation 
to the potential purchase of MYOB, which continues to 
be strongly rejected by management, continued to be 
considered in the current year

Tax provisions

The Group recognises certain provisions and accruals in 
respect of tax which involves a degree of estimation and 
uncertainty for certain items whose tax treatment cannot 
be finally determined until a resolution has been reached 
with the relevant tax authority

 – The Committee considered a revenue recognition paper prepared by 

management which set out the basis of the implementation of the accounting 
policies and practices in this area. It also confirmed that no changes to the fair 
value allocation methodology had been made in the current year. The paper 
also incorporated the benchmarking of accounting policy application by each 
operating unit

 – Revenue recognition is an area of focus for PricewaterhouseCoopers 
who performed detailed audit procedures and reported on their work 
to the Committee

 – The Committee reviewed and considered a detailed report from management 

on the work undertaken and the assessments made in relation to the 
impairment testing of goodwill. The report considered the determination 
of CGUs, the future performance expectations of the businesses concerned 
and the discount rates applied to future cash flow forecasts

 – The Committee also reviewed the assumptions underpinning the impairment 

of the goodwill relating to the business in Brazil. The Audit Committee reviewed 
and challenged the sensitivity analysis including the macroeconomic 
environment and cost of capital assumptions used

 – This was an area of focus for PricewaterhouseCoopers, who reported 

their findings and assessment to the Committee

 – The Committee received a report from management on the status 

of the litigation and an update from the Group Legal Director on any 
new or relevant legal considerations

 – PricewaterhouseCoopers discussed the matter with management, 
the Group Legal Director, and external legal counsel and reported 
their findings and assessment to the Committee 

 – The Committee received a report from management detailing the key risks 
against which provisions had been made and the methodologies used to 
determine the appropriate level of each provision based on advice from 
our external tax advisors 

 – This was also an area of focus for PricewaterhouseCoopers, who reported 

on their work and assessment to the Committee

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Taxation
The Committee received a report during the year from the Group Tax 
Director on the Group’s tax policy, approach to tax management and 
status of compliance. Any tax issues requiring significant judgement were 
presented to, and reviewed by, the Board or a designated committee.

Internal audit
The Committee monitored and reviewed the scope and results of internal 
audit’s activities including the quality and timeliness of management 
responses. The annual internal audit plan is approved by the Committee 
at the beginning of the financial year, with any subsequent changes to the 
plan requiring Committee approval. Progress against the plan is monitored 
throughout the year. Significant issues identified within audit reports are 
considered in detail by the Committee along with the appropriateness of 
mitigation plans to resolve those issues.

An internal audit charter is in place which outlines the objectives, 
authority, scope and responsibilities of internal audit. Performance 
against this charter, and the effectiveness of internal audit, is reviewed 
by the Committee on an annual basis.

The Committee also considers and evaluates the level of internal 
audit resource to ensure it is appropriate to provide the required level 
of assurance over the key risks, processes and controls throughout 
the Group.

Corporate governance report continued
Audit Committee continued

Risk management and internal controls
The Group has a clear organisational structure for the control and 
monitoring of its business. The Committee reviews the framework 
of internal controls and the processes by which the Group’s control 
environment is evaluated, the effectiveness of the internal controls 
environment and risk management procedures, including 
whistleblowing procedures.

In this regard, the Committee received reports from internal audit on 
the operation of, and issues arising from, the Group’s internal controls 
and procedures. External audit has also provided input and observations 
on the internal control environment.

Risk management
The Committee reviews the Group’s risk management framework in 
order to ensure it is appropriate and operating effectively. In doing so, 
the Committee received reports from the Group Risk and Assurance 
Director, covering:

 – Risk appetite

 – The effectiveness of the risk management processes and their 

adoption across the Group

 – A summary of the most critical risks to the Group, controls identified 
to mitigate these risks and actions planned to reduce risks where 
considered necessary

The Board has an ongoing process to identify, evaluate and manage the 
significant risks faced by the Group, details of which can be found on 
pages 40 to 43. 

As part of its agenda, the Committee allowed time for in-depth reviews 
of particular risk areas. During the year, the risk areas considered were 
IT and data security, the future development of the finance function and 
risks specific to our Payments businesses.

Whistleblowing and incident reports
The Audit Committee receives regular reports on any matters reported 
through the whistleblowing process.

The Group operates whistleblowing telephone hotline services in many 
of its operating companies, including those in the UK and US which, 
together with confidential reporting systems in other operating companies, 
allow employees to report matters of concern on a confidential basis.

In reviewing whistleblowing, fraud and incident reports, the Committee 
assesses the cause of the particular incidents, along with actions 
taken to resolve and prevent recurrence. The Committee also reviewed 
compliance activities in relation to the Group’s policies and received 
a report on the status of compliance with these policies.

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External audit
The Committee reviews and makes recommendations with regard to 
the appointment of the external auditors. In making this recommendation, 
the Committee considers auditor effectiveness and independence, 
partner rotation and any other factors which may impact the external 
auditors’ reappointment.

Independence and the provision of non-audit services
In order to ensure the independence of the external auditors, the 
Committee received a formal statement of independence from the 
external auditors. In addition, the Committee ensured compliance 
with Sage’s Auditor Independence Policy, the principal requirements 
of which are: 

Competitive tender process
During the year the Committee conducted a formal tender for the 
proposed appointment of a new external audit firm for the 2015 financial 
year. The Committee appointed a selection panel to undertake much of 
the detailed work and invited three of the Big Four firms to tender. 
PricewaterhouseCoopers LLP had been external auditors since 1988 
and no formal tender process had taken place since that appointment. 
Therefore, by mutual agreement, it was agreed that they would not be 
invited to participate in the tender process. 

In the process, the tendering firms met with senior finance management 
across the Group and submitted detailed written proposals before 
presenting to the selection panel. The selection panel and Committee 
assessed the firms against key criteria and recommended to the 
Board that Ernst & Young LLP be appointed as auditors to Sage for 
the financial year ending 30 September 2015. The criteria used to reach 
this decision included:

 – The quality of the central team

 – Commitment to sharing ideas and insights on best practice 

developments in accounting and reporting

 – Capability to provide comprehensive and high quality 

audit services

 – Approach to ensuring a smooth transition process

 – Approach to tender process

 – Independence and quality of the team

Accordingly, a resolution proposing the appointment of Ernst & Young 
LLP as our auditor will be put to shareholders at the AGM in March 2015. 

Effectiveness of the external audit process
The Committee also monitored the conduct and effectiveness of external 
audit during the year through review of:

 – The external auditors may not undertake certain prohibited services, 
which include taxation compliance and planning, acquisition due 
diligence, internal audit services, remuneration and compensation 
services and legal and actuarial advice

 – The Committee must approve any individual non-audit services 

above a specific fee value

 – The ratio of audit fees to non-audit fees must be within Sage’s 

pre-determined ratio, which is currently 70% of the average of the 
external audit fees billed over the previous three years

This policy was updated during 2014 to take into account recent 
changes in EU regulation. The implementation of the policy was 
effective from the beginning of the 2015 financial year.

The Committee believes that it receives particular benefit from certain 
non-audit services provided by the external auditors due to their wide 
and detailed knowledge of Sage. Discretion is therefore used, subject 
to the controls set out above, in obtaining such services from the 
external auditors, although other accountancy firms are also used 
when appropriate. During the year, non-audit services obtained from 
the external auditors included tax compliance (prior to the updating 
of the Auditor Independence Policy) and advice and support relating 
to corporate restructuring.

The total audit fees charged by the auditors during the year were £2.1m 
and the amount of non-audit fees was £1.0m. The ratio of non-audit fees 
for the year to the average of the external audit fees over the previous 
three years was 48%. A breakdown of total audit and non-audit fees 
charged by the auditors for the year under review is shown in note 
3.2 to the financial statements. 

Jonathan Howell
Chairman of the Audit Committee

 – Experience and expertise of the auditors

3 December 2014

 – The fulfilment of the agreed audit plan and any variations from 

this plan

 – The robustness and perceptiveness of the external auditors 
in their handling of key accounting and audit judgements

 – Interaction between management and the auditors, including the 
dedication of sufficient time by management to the audit process

 – Communication with, and support to, the Committee

 – Insights, added value and reports

 – The content of the external auditors’ report

 – Independence, objectivity and scepticism

Private meetings were held with the external auditors at two of the 
Audit Committee meetings to provide additional opportunity for open 
dialogue and feedback from the Committee and the auditors without 
management being present. 

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Corporate governance report continued
Nomination Committee

Nomination Committee Membership:
 – Donald Brydon – Chair

 – Jonathan Howell

 – Neil Berkett

 – Drummond Hall

 – Inna Kuznetsova

 – Ruth Markland 

“This year saw changes in both executives 
and non-executives. The Committee 
ran a robust and wide-ranging process, 
resulting in key appointments to 
strengthen the Board’s existing skills.”

Key objective 
To review the composition of the Board and to plan for its progressive 
refreshing, with regard to balance and structure. The Committee also 
considers issues of succession.

Committee meetings
The Committee is required, in accordance with its terms of reference, 
to meet at least once per year. During the year, the Committee met 
five times.

Responsibility

Activity in the year

Reviewing the structure of the Board

  The Committee dealt with the appointment of a new Chief Executive Officer and the appointment 
of two non-executive directors, with further detail provided below on the process undertaken

Evaluating the balance of skills, 
knowledge, experience and 
diversity of the Board

  The Committee considered the skills, knowledge, independence and experience of the Board and 

reaffirmed the approach to diversity, as described on page 54 

Advising the Board on areas where 
further recruitment may be appropriate

The Committee considered the skills and experience of the Board members, resulting in 
new appointments to non-executive roles. It continues this review on an ongoing basis

Succession planning for key 
executives at Board level and below

  Whilst there have been several Board appointments during the current year, the Committee 

has continued to work to ensure appropriate succession and mix amongst both the executive 
and non-executive directors, as shown on page 53

Board appointments
In identifying a new Chief Executive Officer, the Committee retained the 
services of executive search consultants, Egon Zehnder. Egon 
Zehnder worked closely with the Chairman who led the process 
on behalf of the Committee.

Drummond Hall’s wealth of experience in large, listed companies and 
knowledge of marketing issues within those companies were seen by 
the Committee as of particular interest. Inna Kuznetsova’s international 
experience and knowledge of the technology industry made her 
an exceptional candidate in the view of the Committee. 

A number of potential candidates were identified by the consultants and 
some candidates approached Sage directly. An initial long list of possible 
appointees was discussed with the Chairman, from which a shortened 
list was created. All candidates on the shortened list were interviewed 
by Committee members. Following the interviews and fully considering 
the experience and skills of the candidates, as well as the diversity of 
the Board, the Committee unanimously recommended the appointment 
of Stephen Kelly as Chief Executive Officer to the Board.

The Zygos Partnership and Egon Zehnder have no connection with Sage 
or the appointed directors other than for the provision of these services.

As described in our report for the previous financial year, in identifying a 
potential new Chief Financial Officer, the Committee retained the services 
of Russell Reynolds as search consultants. The search resulted in the 
appointment of Steve Hare as Chief Financial Officer. Russell Reynolds 
have no connection with Sage or the appointed directors other than for 
the provision of these services.

In identifying new non-executive directors, the Committee retained 
the services of The Zygos Partnership and Egon Zehnder as search 
consultants. Taking into account the diversity of the Board, a number 
of potential candidates were identified who all met the Committee.

Donald Brydon
Chairman of the Nomination Committee

3 December 2014

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Directors’ remuneration report

Remuneration Committee Membership:
 – Ruth Markland – Chair

 – Donald Brydon

 – Jonathan Howell

 – Neil Berkett

 – Drummond Hall

 – Inna Kuznetsova

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“We align our performance measures 
to our strategy and continue to reinforce 
alignment with our shareholders through 
the application of our remuneration policy.”

Key objective 
To determine the framework, broad policy, and levels of remuneration for 
the Group’s Chief Executive Officer (“CEO”), the Group’s Chief Financial 
Officer (“CFO”), the Chairman of the Company and other executives 
as deemed appropriate. This framework includes, but is not limited to, 
establishing stretching performance-related elements of reward and is 
intended to promote the long-term success of the Company. 

Committee meetings
No one other than a member of the Committee is entitled to be present 
at its meetings. The CEO may, as required, attend meetings, except 
where his own performance or remuneration is discussed. No director 
is involved in deciding his or her own remuneration.

The Committee is required, in accordance with its terms of reference, to 
meet at least four times per year. During this financial year, the Committee 
met seven times.

Key Responsibilities

Making recommendations to the Board, within agreed terms of reference, on Sage’s framework of executive remuneration
Determining the contract terms, remuneration and other benefits for each of the executive directors, including performance share awards, 
performance-related bonus schemes, pension rights and compensation payments
Monitoring remuneration for senior executives below Board level
Approval of share awards

Dear fellow shareholder, 

It is my pleasure to present the Directors’ remuneration report for the 
year ended 30 September 2014. 

We aim to be entirely transparent in our remuneration practices and 
provide shareholders with the information needed to make informed 
decisions about our Company. We have sought to develop our 
disclosure further in this year’s report and hope that you find this useful.

Our remuneration principles for executive directors 
and the Executive Committee
Our remuneration principles, which our detailed policy supports, 
are as follows:

 – We offer competitive and fair rates of pay and benefits to attract and 

retain the best people

 –  We aim to create a strong performance-oriented environment and 

reward achievement of our Company strategy and business 
objectives

 –  Pay and employment conditions elsewhere in the Group are 

considered when determining executive base and bonus reviews

 –  The interests of our senior management team are aligned with those 
of shareholders by having a significant proportion of remuneration 
performance-based and delivered through shares

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Directors’ remuneration report continued

Remuneration policy 
Our remuneration policy remains unchanged from last year, having 
been approved at the 2014 Annual General Meeting. We operate a 
remuneration structure made up of base salary and benefits, a bonus 
plan and a long-term incentive plan, which provides a clear link between 
pay and our key strategic priorities.

Our remuneration policy is guided by a common reward framework. 

Reward policies 
Attract and retain. Remuneration packages are designed to attract 
high-calibre executives in a competitive international market which 
includes private-equity backed organisations as well as listed companies, 
and to remunerate executives fairly and responsibly. 

Motivate and reward. Remuneration is designed to motivate delivery 
of our key business strategies, create a strong performance-orientated 
environment and reward achievement of meaningful targets over the 
short and long term. 

Reward principles 
Alignment with the wider Group. The remuneration policy for 
executives reflects the overriding remuneration philosophy and principles 
of the wider Group considering pay and employment conditions 
elsewhere in the Group.

Stretching performance targets. The Remuneration Committee 
considers that a successful remuneration policy links a significant part 
of the remuneration package to the achievement of stretching corporate 
performance targets and a strong alignment of interest with shareholders. 

We believe that the policy as a whole is well aligned to the current 
business strategy and the outcome reflects business performance. 

Activities of the Remuneration Committee (“the Committee”)
The main activities of the Committee since the last report were as follows:

 – Reviewed the performance of the Group for the year, and the 
performance of the executive directors in order to determine 
bonus outcomes

 – Approved share awards for 2014

 –  Confirmed the overall package including a one-off share award 

for the incoming CEO

 –  Agreed the remuneration arrangements for the outgoing CEO

 –  Set base salaries and established the executive directors’ bonus 

arrangements for 2015

 –  Reviewed the Directors’ remuneration report

 –  Considered remuneration market trends and corporate 

governance developments

 –  Approved the base salaries for 2015 and the 2014 bonuses 

of seven Executive Committee members

 –  Proposed new LTIP

Remuneration for 2014
Sage continued to deliver on its three-year strategy for accelerated 
growth, with a view to doubling the long-term historic average organic 
growth rate from 3% to 6% by the end of the 2015 financial year. 
In summary, for the year ended 30 September 2014, Group organic 
revenue growth was 5%, reflecting good acceleration in growth on 
the prior year and underlying pre-tax profit was £340m. In addition, 
underlying operating profit margin increased to 27.5%. Combined 
with the achievement of strategic objectives, this resulted in 55% and 
57% of the maximum bonus opportunity for 2014 paying out for the 
CEO and CFO respectively.

Details of the remuneration decisions for 2014 are set out in the 
Directors’ annual remuneration report on pages 83 to 92.

Remuneration for 2015
We are delighted that Stephen Kelly joined us as CEO from 5 November 
2014. Details of his remuneration are set out on page 87. Base salaries 
and bonus measures for 2015 have been established for both the new 
CEO and the CFO.

Guy Berruyer will continue to be employed by the Company until 31 
March 2015 although he stepped down from the role of CEO and as a 
director of the Company on 5 November 2014. During his employment, 
Mr Berruyer will continue to receive his normal base salary and benefits, 
but will not be eligible for a bonus or housing allowance for the period 
from 5 November 2014. During this period, he will be available to assist 
the new CEO as required.

The revised UK Corporate Governance Code was published just 
before the start of the financial year commencing on 1 October 2014. 
Consequently, there was insufficient time for the Committee to consider 
and set a suitable policy for the application of malus and clawback 
in relation to annual incentives for the performance year starting on 
1 October 2014. The Committee plans to review in detail and develop 
a suitable policy for application to future performance periods. 

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Performance Share Plan – key changes
The current Performance Share Plan rules expire on 15 March 2015. 
The new rules will be put to shareholders for approval at the AGM. 
The key changes to the plan are as follows:

Introduction of malus and clawback provisions, allowing the Committee 
to exercise discretion to reduce the level of unvested awards or reclaim 
(within three years of release) previously paid awards. Circumstances 
where the Committee may elect to apply this discretion include a material 
misstatement of the Group’s audited results or a material failure of risk 
management or serious reputational damage to the Group or a business 
unit as a result of the participant’s misconduct.

Committee discretion to grant awards subject to a holding period. Where 
a holding period is attached to an award, the default holding period is two 
years. The Committee does not intend to apply a holding period to PSP 
awards granted in 2015 but will keep the application of this provision 
under review for future grants.

Remuneration disclosure
This report complies with the requirements of the Large and Medium-
sized Companies and Groups Regulations 2008 as amended in 2013, 
the provisions of the UK Corporate Governance Code (September 2012) 
and the Listing Rules.

The report is in two sections:

 – A summary of the Directors’ remuneration policy report 

(pages 80 to 82). This section contains details of the remuneration 
policy approved at the 2014 AGM and is for information only

 –  The Directors’ annual remuneration report. This section sets 

out details of how our remuneration policy was implemented for the 
year ended 30 September 2014 and how we intend for the policy 
to apply for the year ended 30 September 2015 and is the subject 
of an advisory shareholder vote

At the AGM in March 2015:

 –  The renewal of the Performance Share Plan will be put to a binding 

shareholder vote

 –  The Directors’ annual remuneration report will be put to an advisory 

shareholder vote

Ruth Markland
Chairman of the Remuneration Committee

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Directors’ remuneration report continued
Directors’ remuneration policy report

Summary of Directors’ remuneration policy report
The remuneration policy was approved at the AGM in March 2014. Provided for information only are details of the policy that were referenced in 
Committee activities over the past reporting year which includes the Remuneration policy table, minimally updated, below, and the recruitment 
remuneration arrangements, executive director service contracts and terms and conditions for non-executive directors. The full policy report, 
as approved by shareholders, can be found in last year’s remuneration report, a copy of which can be found in the Investor Relations section 
at www.sage.com.

Remuneration policy table
The Committee reserves the right to make any remuneration payments and payments for loss of office, notwithstanding that they are not in line with the 
policy set out below, where the terms of the payment were agreed (i) before the policy came into effect or (ii) at a time when the relevant individual was 
not a director of the Company and, in the opinion of the Committee, the payment was not in consideration for the individual becoming a director of the 
Company. For these purposes, “payments” includes the Committee satisfying awards of variable remuneration and, in relation to an award over shares, 
the terms of the payment are “agreed” at the time the award is granted.

Alignment with strategy/purpose
Base salary
Supports the recruitment and 
retention of executive directors 
of the calibre required to deliver 
the Group’s strategy.

Rewards executives for the 
performance of their role.

Set at a level that allows 
fully flexible operation of our 
variable pay plans.

Pension
Provide a competitive 
post-retirement benefit, in 
a way that manages the 
overall cost to the Company.
Benefits
Provide a competitive and 
cost-effective benefits package 
to executives to assist them to 
carry out their duties effectively.

Annual bonus
Rewards and incentivises 
the achievement of annual 
financial and strategic targets.

An element of compulsory 
deferral until shareholding 
guideline is met, providing 
a link to the creation of 
sustainable long-term 
value creation.

  Operation

  Maximum opportunity

  Performance measures

Normally reviewed annually, any increases 
generally apply from January.

When determining base salary levels, 
consideration is given to the following:

 – Pay increases for other employees in major 

operating businesses of the Group

 – The individual’s skills and responsibilities
 – Pay at companies of a similar size and 

Ordinarily, salary increases will be in 
line with increases awarded to other 
employees in major operating 
businesses of the Group.

However, increases may be made 
above this level at the Committee’s 
discretion to take account of individual 
circumstances such as:

international scope to Sage, in particular those 
within the FTSE 100 (excluding the top 30)

 – Increase in scope and responsibility
 – Increase to reflect the individual’s 

None, although overall 
performance of the individual is 
considered by the Committee 
when setting and reviewing 
salaries annually.

 – Corporate and individual performance

development and performance in role 
(e.g. for a new appointment where 
base salary may be increased over time 
rather than set directly at the level of 
the previous incumbent or market level)

 – Alignment to market level

Defined contribution plan (with Company 
contributions set as a percentage of base salary).

An individual may elect to receive some or all of 
their pension contribution as a cash allowance.

25% of base salary for all executive 
directors. No element other than 
base salary is pensionable.

None.

The Group provides a range of benefits which 
may include a car benefit (or cash equivalent), 
private medical insurance, permanent health 
insurance, life assurance and financial advice.

Additional benefits may be also be provided 
in certain circumstances which may include 
relocation expenses, housing allowance and 
school fees. Other benefits may be offered if 
considered appropriate and reasonable by 
the Committee.

Set at a level which the Remuneration 
Committee considers:

None.

 – Appropriately positioned against 
comparable roles in companies 
of a similar size and complexity 
in the relevant market

 – Provides a sufficient level of benefit 
based on the role and individual 
circumstances, such as relocation

Measures and targets are set annually and 
payout levels are determined by the Remuneration 
Committee after the year-end based on 
performance against those targets.

For maximum performance:

 – 125% of salary

For on-target performance:

 – 75% of salary

For threshold performance:

 – 15% of salary

The Remuneration Committee may, in 
exceptional circumstances, amend the bonus 
payout should this not, in the view of the 
Committee, reflect overall business performance 
or individual contribution.

The annual bonus is delivered in cash. Executives 
must defer 20% of their bonus into shares 
until the shareholding guidelines have been met. 
Deferred shares normally vest after three years 
and may be adjusted to reflect the impact of any 
variation of share capital, in accordance with the 
plan rules. On the vesting of awards, executives 
receive an amount (in cash or shares) equal to 
the dividends paid or payable between the date 
of grant and the vesting of the award on the 
number of shares which have vested.

Performance is assessed using 
the following metrics:

 – 80% of the award is based 

on financial measures

 – 20% of the award is based
on strategic measures

The measures and targets 
are set by the Committee 
each year. The measures 
that will apply for the financial 
year 2015 are described 
in the Directors’ annual 
remuneration report.

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Alignment with strategy/purpose   Operation
Performance share plan
Motivates and rewards the 
achievement of long-term 
business goals.

Supports the creation of 
shareholder value through 
the delivery of strong market 
performance aligned with the 
long-term business strategy.

Supports achievement of 
our strategy by targeting 
performance under our 
key financial performance 
indicators of organic revenue 
growth and EPS growth.

All-employee share plans
Provides an opportunity for 
directors to voluntarily invest 
in the Company.

Chairman and non-
executive director fees
Provide an appropriate 
reward to attract and retain 
high-calibre individuals.

Non-executive directors 
do not participate in any 
incentive scheme.

  Contingent awards of shares are made annually 
with vesting dependent upon the achievement 
of performance conditions over three years.

The Remuneration Committee has discretion 
to decide whether and to what extent targets 
have been met, and if an exceptional event 
occurs that causes the Committee to consider 
that the targets are no longer appropriate, the 
Committee may adjust them.

Awards may also be adjusted in the event 
of a variation of capital, in accordance with 
the plan rules.

On the vesting of awards, executives receive an 
amount (in cash or shares) equal to the dividends 
paid or payable between the date of grant and 
the vesting of the award on the number of shares 
which have vested.

  UK-based executive directors are entitled to 

participate in a UK tax approved all-employee 
plan, The Sage Group Savings-Related Share 
Option Plan, under which they make monthly 
savings over a period of three or five years linked 
to the grant of an option over Sage shares with 
an option price which can be at a discount of up 
to 20% of the market value of shares on grant.

Options may be adjusted to reflect the impact 
of any variation of share capital.
  Fees are reviewed periodically.
The fee structure is as follows:

 – The Chairman is paid a single, consolidated fee
 – The non-executive directors are paid a basic 
fee, plus additional fees for chairmanship 
of Board Committees and to the Senior 
Independent Director

 – Fees are currently paid in cash but the 

Company may choose to provide some of the 
fees in shares

 – The Chairman has use of a car and driver.
 – Non-executive directors may be eligible to 

benefits such as company car, use of secretarial 
support, healthcare or other benefits that may 
be appropriate

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  Maximum opportunity
  Awards vest on the following basis:

 – Target performance: 20% of the maximum 

shares awarded

 – Stretch performance: 80% of the maximum 

shares awarded

 – Exceptional performance: 100% of the 

shares awarded

 – With straight-line vesting between each level 

of performance

 – Current annual award levels for executive 
directors are 250% of base salary at the 
time of grant

 – Overall individual limit of 300% of base 

salary under the rules of the plan

The Committee retains the discretion to 
make awards up to the individual limit under 
the plan and, as stated in previous 
Remuneration reports, would expect to 
consult with significant investors if awards 
were to be made routinely above current 
levels, as the Committee did prior to 
increasing award levels for 2013.

  Performance measures
  Performance is assessed 

against three independently 
measured metrics which 
are equally weighted:

 – 1/3 organic revenue 
growth with a margin 
underpin

 – 1/3 EPS growth
 – 1/3 relative TSR 

performance against 
the FTSE 100 (excluding 
financial services and 
extracting companies)

The measures and targets 
are set by the Committee. 
Details of the targets that 
will apply for 2015 are set 
out in the Directors’ annual 
remuneration report.

  Participation limits are those set by the UK 
tax authorities from time to time. Currently 
this is £500 per month.

  None.

  Set at a level which:

  None.

 – Reflects the commitment and contribution 
that is expected from the Chairman and 
non-executive directors

 – Is appropriately positioned against 

comparable roles in companies of a 
similar size and complexity in the relevant 
market, particularly companies of a similar 
size and international scope to Sage, in 
particular those within the FTSE 100 
(excluding the top 30)

The Chairman fee has been set at £360,000 
and fixed at this level for five years from the 
date of appointment (July 2012).

Overall fees paid to directors will remain 
within the limit stated in our articles of 
association, currently £1m.

Actual fee levels are disclosed in the 
Directors’ annual remuneration report for 
the relevant financial year.

Notes:

 – Annual bonus performance measures have been selected to provide an appropriate balance between incentivising directors to meet profitability and other financial 

targets for the year and achieve strategic operational objectives. The measures and targets are selected every year by the Committee. 

 – There are no specific provisions to withhold or recover sums paid under the current short and long-term incentives. The PSP renewal, pending shareholder approval, 

will incorporate such provisions for the long-term incentives. Application to short-term incentives will be reviewed in the forthcoming year. 

 – While our remuneration policy follows the same principles across the Group, packages offered to employees reflect differences in market practice in the different countries 
the Group operates in and also differences in size of role. Performance share plan: organic revenue growth and EPS are key measures of the success of the execution 
of our long-term strategy. TSR is considered a key measure for a number of our shareholders and provides further alignment with value created for shareholders.

 – All directors submit themselves for re-election annually.

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Directors’ remuneration report continued
Directors’ remuneration policy report continued

Recruitment remuneration arrangements 
In the event of hiring a new executive director, the Committee will seek 
to align the remuneration package with our remuneration policy, which 
may include the elements outlined in the policy table above. However, 
the Committee retains the discretion to make appropriate remuneration 
decisions outside the standard policy to meet the individual 
circumstances of the recruitment. This may, for example, include the 
following circumstances:

 – An interim appointment is made to fill an executive director role on 

a short-term basis 

 – Exceptional circumstances require that the Chairman or a 

non-executive director takes on an executive function on a short-
term basis

 – An executive director is recruited at a time in the year when it 

would be inappropriate to provide a bonus or LTIP award for that 
year as there would not be sufficient time to assess performance. 
The quantum in respect of the months employed during the year 
may be transferred to the subsequent year so that reward is 
provided on a fair and appropriate basis 

 – An executive is recruited from a business or location that 
offered some benefits that the Committee might consider 
appropriate to buy out but that do not fall into the definition 
of “variable remuneration forfeited” that can be included in the 
buyout element under the wording of the regulations

 – The executive received benefits at his previous employer which 

the Committee considers it appropriate to offer

The Committee may also alter the performance measures, performance 
period and vesting period of the annual bonus or long-term incentive, 
subject to the rules of the plan, if the Committee determines that the 
circumstances of the recruitment merit such alteration. The rationale 
will be clearly explained.

In determining appropriate remuneration arrangements on hiring a new 
executive director, the Committee will take into account relevant factors; 
this may include the calibre of the individual, local market practice, the 
existing remuneration arrangements for other executives and the business 
circumstances. We seek to ensure that arrangements are in the best 
interests of both Sage and its shareholders and seek not to pay more 
than is appropriate.

The Committee may make awards on hiring an external candidate to buy 
out remuneration arrangements forfeited on leaving a previous employer. 
In doing so the Committee will take account of relevant factors including 
any performance conditions attached to these awards, the form in which 
they were granted (e.g. cash or shares) and the timeframe of awards. We 
will generally seek to structure buyout awards on a comparable basis to 
awards forfeited. 

The rules of The Sage Group Performance Share Plan permit the grant 
of two awards in the first year of employment; the individual limit from the 
plan rules would apply to each award.

In order to facilitate the awards mentioned above, the Committee may 
therefore rely on exemption 9.4.2. of the Listing Rules which allows for the 
grant of awards to facilitate, in exceptional circumstances, the recruitment 
of a director.

The remuneration package offered to new directors may include 
buyout remuneration and other remuneration components included in 
the remuneration policy (as per the policy table above), including: base 
salary/fees, pension, benefits, annual bonus and long-term incentives.

The maximum level of variable pay which may be awarded to 
new executive directors, excluding buy-out arrangements and awards 
in the first year of employment detailed above, would normally be in line 
with the maximum level of variable pay that may be awarded under the 
annual bonus plan and performance share plan, but in any event the 
Committee would not make an award of annual variable pay above 
500% of base salary.

Executive director service contracts
All current executive directors have service contracts, which may be 
terminated by the Company for breach by the executive or by giving 
12 months’ notice by the Company or the individual. 

Service contacts for new directors will generally be limited to 12 months’ 
notice. However, the Committee may agree a longer period, of up to 24 
months initially, reducing by one month for every month served until it falls 
to 12 months.

Terms and conditions for non-executive directors 
The appointment of the non-executive directors is for a fixed term of three 
years, during which period the appointment may be terminated by the 
Board on six months’ notice. The Chairman’s term of appointment is five 
years. There are no provisions on payment for early termination in letters 
of appointment.

The letters of appointment of non-executive directors and service 
contracts of executive directors are available for inspection at the 
Company’s registered office during normal business hours and will 
be available at the Annual General Meeting.

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Directors’ annual remuneration report

Single figure for total remuneration (audited information)
The following table sets out the single figure for total remuneration for executive directors for the financial years ended 30 September 2013 and 2014.

(a)
Salary/fees
£’000

(b)
Benefits1
£’000

(c)
Bonus2
£’000

(d)
Pension3
£’000

(e)
PSP awards4 
£’000

Total
£’000

2014

765
360

Director
Executive directors
G S Berruyer5
S Hare6
Non-executive directors7
D H Brydon
R Markland
N Berkett
D Hall
J Howell
I Kuznetsova
I Mason
M Rolfe

360
88
60
45
74
34
10
13

2013

2014

2013

2014

2013

2014

2013

2014

2013

2014

2013

719
–

360
87
15
–
23
–
59
76

121
15

120
–

539
256

651
–

191
89

180
–

46
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–

–
–

–
–
–
–
–
–
–
–

–
–

–
–
–
–
–
–
–
–

1,616
720

1,670
–

406
88
60
45
74
34
10
13

360
87
15
–
23
–
59
76

Notes:

1  Benefits provided to the executive directors included: car benefits or cash equivalent, private medical insurance, permanent health insurance, life assurance 

and financial advice. A housing allowance of £100,000 per annum was provided to Guy Berruyer. Donald Brydon receives a company car benefit.

2  Bonus payable in respect of the financial year including any deferred element at face value at date of award. Further information about how the level of 2014 

award was determined is provided in the additional disclosures below.

3  Pension emoluments for both executive directors were equal to 25% of base salary.

4  The 2014 PSP value is based on the PSP award due to vest in March 2015. The value of the award is based on performance to 30 September 2014. 

Further information about the level of vesting is provided in the additional disclosures below.

5  The CEO’s salary increase of 8% to £780,000 was with effect from 1 January 2014. The figures stated in the table above are pro rata.

6  Steve Hare was appointed as a Director on 3 January 2014. Figures in the table relate to the period from that date to the end of the financial year. 

7  Changes in the composition of the non-executive directors during 2014 were the retirements of I Mason and M Rolfe on 30 November 2013, D Hall joining 

on 1 January 2014 and I Kuznetsova joining on 6 March 2014.

Additional disclosures for single figure for total remuneration table
Base salary 
2014 
As reported in the last Annual Report & Accounts, the Committee agreed to increase the CEO’s base salary to £780,000 effective from 1 January 2014. 
This increase moved the CEO’s salary in line with a level that the Committee felt was appropriate for the role. The CEO was recruited in 2010 on 
a significantly lower base salary than his predecessor (whose salary was £770,000 on departure in 2010) with a view to increasing the salary level 
once established in the role. The decision was based upon the CEO’s strong performance in the role, and ongoing commitment 
to the Group over the last three years. 

The new CFO was hired on a base salary of £480,000.

2013 
Base salaries were increased by 1.5% from 1 January 2013, and reflect the level of salary budget increases in our key employment markets.

Annual bonus 
2014
The bonus targets for 2014 were set by reference to the same measures as the previous year and remain aligned with the three-year strategic goals. 
The actual target range has not been disclosed as this is considered by the Board to be commercially sensitive information, whereas many of our 
competitors are unlisted companies who do not provide this level of disclosure. An indication of where actual performance fell within the range is 
given in the table below. It is intended for retrospective disclosure to be made after a period of three years, and continue on a rolling basis. 

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Directors’ remuneration report continued
Directors’ annual remuneration report continued

2014 Annual bonus

Bonus measure

% 
Weighting Threshold

Target

Stretch

Underlying PBT1 50

Organic revenue 
growth

30

Strategic 
measures
(see table below) 20

Overall 
assessment

  Shared measures

Measures specific to CEO
Measures specific to CFO

Performance outcome as a % of maximum bonus
Achievement of £340m for 2014 was ahead of the target 
range, resulting in 62% of the maximum bonus in relation to 
underlying PBT becoming payable.
Organic revenue growth was 5%, within the target range, 
and the profit underpin was exceeded, leading to 57% of 
the bonus relating to the organic revenue growth measure 
becoming payable.
Guy Berruyer’s strategic objectives achievement for 2014 
led to 37% of the bonus relating to strategic measures 
becoming payable.

Steve Hare’s strategic objectives for 2014 were close to target 
which led to 45% of the bonus relating to strategic measures 
becoming payable.
Guy Berruyer received a bonus equal to 69% of salary 
(55% of the maximum). No bonus was deferred into shares 
as the CEO has met the Company’s shareholding requirement 
of 150% of annual salary.
Steve Hare received a bonus equal to 71% of salary (57% of 
the maximum). 20% was deferred into Sage shares under the 
Company’s shareholding requirement of 150% of annual salary.

1  PBT is defined as statutory profit before tax excluding recurring items including amortisation of acquired intangible assets, acquisition-related items, fair value adjustments 

and imputed interest; and non-recurring items that management judge to be one-off or non-operational. The impact of foreign exchange is neutralised in prior 
year figures.

Executive directors’ personal strategic objectives

CEO measures
Payment strategy
Successful conclusion of our payments strategy review

Organisation
Maintain momentum in organisational change to support our strategy 
for both short and long-term strategies
Cloud products
Improve cloud solutions, increasing product offerings to achieve 
desired run rates across products and geographical segmentations
Net promoter scores
Improve customer net promoter scores

  CFO measures

Global Finance strategy
Define vision, strategy and resulting implementation commitments 
for Global Finance
KPIs
Implement revised reporting of KPIs to the Board and Executive 
Committee
Cloud products
Improve cloud solutions, increasing product offerings to achieve 
desired run rates across products and geographical segmentations
Net promoter scores
Improve our net promoter scores through a focused approach 
to providing an extraordinary customer experience

2013 
As in 2014, the bonus was based on 50% profitability, 30% organic revenue growth, with PBT underpin and 20% strategic measures. None of 
the bonus for the year was deferred because Mr Berruyer had met the shareholding requirement in full. 

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PSP awards

Performance period
Grant date
Vesting date
Vesting % (see performance below)

2014
1 Oct 2011 – 30 Sept 2014
March 2012
March 2015
0%

2013
1 Oct 2010 – 30 Sept 2013
March 2011
March 2014
0%

Performance
Award for the period was based on EPS growth in excess of RPI over three years. Awards are also subject to a TSR multiplier whereby the level of 
vesting based on EPS performance is adjusted according to TSR performance over the same period.

Achieved

EPS1

RPI + 7.9%

Threshold/
Vesting %
RPI + 9%/ 
25%

2014  

Stretch
Maximum
vesting % Vesting % Achieved

RPI + 27%/ 
100%

0% RPI + 6%

Threshold/
Vesting %
RPI + 9%/ 
25%

2013

Stretch
Maximum
vesting % Vesting %

RPI + 27%/ 
100%

TSR percentile rank
Vesting % (EPS * TSR)

Notes:

Lower quartile/ 
75%

Upper quartile/ 
150%

29th2

79%
0%

Lower quartile/ 
75%

Upper quartile/ 
150%

43rd3

0%

93%
0%

1  EPS – For all PSP awards, EPS refers to earnings per share before recurring items including amortisation of acquired intangible assets, acquisition-related items, fair value 
adjustments, imputed interest and non-recurring items management judge to be one-off or non-operational. These adjustments are net of tax and the impact of foreign 
exchange is neutralised in prior year EPS. This measure has been selected since the timing of acquisitions can be unpredictable, with the result that the amortisation charge 
in respect of intangible assets is inherently difficult to budget. The neutralised foreign currency basis has been selected as the Board considers this to be consistent with the 
presentation and assessment of results by shareholders.

2  TSR Peer Group FTSE 100 index at the start of the performance period (1 October 2012), excluding financial services and extracting companies. 

3  TSR Peer Group:

Adobe Systems

Cegid

Micro Focus International

SAP

ARM Holdings

Dassault Systemes

Microsoft

Software AG

Blackbaud

Cap Gemini

Exact

Intuit

Oracle

Salesforce.com

Awards granted in 2014 
Awards granted under the PSP in 2014 will vest depending on performance against three equally weighted measures, measured over three years: 

 – 1/3 organic revenue growth with a margin underpin

 – 1/3 EPS growth

 – 1/3 relative TSR performance against the FTSE 100 (excluding financial services and extracting companies)

For each measure, three levels of performance are defined below, with straight-line vesting between each level of performance: target, stretch 
and exceptional.

The performance targets applying to the award granted during the financial year are:

Measure
EPS growth (CAGR)
Relative TSR
Organic revenue growth (CAGR)

Between target and stretch
Between 6% and 12%
Between median and upper quartile
Between 4% and 8%

Between stretch and exceptional
Between 12% and 15% (or above)
Between upper quartile and upper decile (or above)
Between 8% and 10% (or above)

As outlined in the policy table, awards are made in shares and the number of shares is determined based on a percentage of base salary. 
The following table sets out details of awards of conditional shares made during the year under the PSP. 

Date of award

10 March 2014
10 March 2014

Face value

250% of salary
250% of salary

Threshold performance 
(% of face value)

Maximum performance 
(% of face value)

End of 
performance period

20%
20%

100% 30 September 2016
100% 30 September 2016

Amount vesting

CEO
CFO

Notes:

 – The face value has been calculated using the share price the day before the day of grant of 419p. 
 – These awards vest on the third anniversary of the date of award. 

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Directors’ remuneration report continued
Directors’ annual remuneration report continued

Loss of office payments
No payments for loss of office were made to past directors during the year. No payments have been made that have not already been included in 
the single figure of remuneration set out earlier in this report.

Change in remuneration of CEO compared to Group employees
The table below shows the percentage change in total remuneration of the CEO with a comparator group of UK employees over the same time period. 

Salary
Taxable benefits
Annual incentive

Notes:

CEO
+8%1
+1%
-17%

UK Employees
+5.6%2
+10%
+12%3

1  Referencing last year’s disclosure, the increase reflects Guy Berruyer’s growth in the role and moved his salary to a more appropriately competitive level. The decision 
considered the CEO’s strong performance in the role and ongoing commitment to the Group over the last three years and aligns his pay with that of his predecessor. 

2  The percentage change for UK Group employees shown is the 2014 annual pay review and promotions/market adjustments during 2014.

3  For annual incentives, the comparator group used is the UK management population. 

Historical executive pay and Company performance 
The table below summarises the CEO single figure for total remuneration, annual bonus payout and PSP vesting as a percentage of maximum 
opportunity for the current year and previous five years.

CEO single figure of remuneration (in £’000)

Annual bonus payout (as % maximum opportunity)

PSP vesting (as % of maximum opportunity)

Notes: 

1  Guy Berruyer was appointed CEO on 1 October 2010.

2  Paul Walker resigned as CEO on 1 October 2010.

CEO
Guy Berruyer1
Paul Walker2
Guy Berruyer
Paul Walker
Guy Berruyer
Paul Walker

2009
–
1,797
–
38%
–
74%

2010
–
2,196
–
83%
–
26%

2011
2,935
–
66%
–
61%
–

2012
1,196
–
21%
–
0%
–

2013
1,670
–
72%
–
0%
–

2014
1,616
–
55%
–
0%
–

The graph below shows the total shareholder return of the Group and the FTSE 100 over the last six years. The FTSE 100 index is the index against 
which the TSR of the Group should be measured because of the comparable size of the companies which comprise that index.

Historical Group performance against FTSE 100
Value (£)

250

200

150

100

50

30-Sep-08

30-Sep-09

30-Sep-10

30-Sep-11

30-Sep-12

30-Sep-13

30-Sep-14

Sage

FTSE 100 Index

Notes:

 – This graph shows the value, by 30 September 2014, of £100 invested in The Sage Group plc on 30 September 2008 compared with the value of £100 invested in the  

FTSE 100 index. The other points plotted are the values at intervening financial year ends.

86 

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Relative importance of spend on pay
The charts below show the all-employee pay cost (as stated in the notes to the accounts), profit before tax and returns to shareholders by 
way of dividends and share buyback for 2013 and 2014.

The information shown in this chart is based on the following:

 – Underlying PBT – Underlying profit before income tax taken from table on page 104

 – Returns to shareholders – Total dividends taken from note 14.5 on page 149, share buyback taken from consolidated statement of 

changes in equity on page 107 

 – Total employee pay – Total staff costs from note 3.3 on page 118, including wages and salaries, social security costs, pension and 

share-based payments

Underlying PBT (£m)

Returns to shareholders (£m)

Total employee pay (£m)

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-1%
622
617

Flat
340

340

Ordinary dividends
+3%
126

122

Special dividends
-100%
199

Buyback
-64%
251

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2014

2013

2014

2013

2014

2013

91
2014

2013

2014

Notes:

 – The 2013 reported PBT figure includes the profit contribution from certain products disposed of during 2013.
 – The returns to shareholders for 2013 includes significant returns to meet the leverage target of 1x net debt to EBITDA, which included the proceeds from the non-core 

disposals. In 2014, we have used the buyback to help maintain the leverage target and have continued to pursue a progressive dividend policy.

Statement of implementation of remuneration policy in the following financial year
Appointment of the CEO
Stephen Kelly joined the Board as CEO on 5 November 2014. On an ongoing basis, he will be entitled to receive an annual bonus 
and award under the PSP to the same extent as his predecessor.

His remuneration package is set out below:

 – Base salary – £790,000 per annum, subject to review in January 2016. In considering the new CEO’s base salary, the Committee referenced 

Mr Kelly’s previous experience and external market benchmarking as well as the timing of his commencement which was after the Company’s 
normal annual salary review. Mr Kelly’s salary represents an increase of just over 1% of the departing CEO’s salary

 – Annual bonus – 75% of base salary for on-target performance and 125% of salary for maximum performance in line with current policy 

 – Long-term incentives – a standard PSP award equal to 250% of base salary in the year in line with normal policy. The award will be subject to 

performance conditions set out below and a three-year performance period

 – In addition, and to further align his incentives with shareholders, he received a one-off PSP award of 125% of base salary with a six-year 

vesting period. This award will vest at the end of the financial year 2019/20 provided that the Group’s TSR CAGR has been at least 15% over 
the period from the date of the award to the vesting date, with 20% of the award vesting if, over the period in question, the Group’s TSR is 
equal to the median of the performance of the companies in the FTSE 100 (excluding Financials and Mining) and 100% of the award vesting 
if TSR is equal to or greater than the upper quartile performance of companies in the FTSE 100 (excluding Financials and Mining). No payment 
has been made to buyout awards from his previous employer

 – Benefits – provided in line with our policy 

 – Pension – a Company contribution to the defined contribution plan of 25% of base salary. He will be eligible to receive some or all of his 

pension allowance in cash if he elects to do so, in line with our pension policy

 – Shareholding guidelines – all executive directors are required to hold 150% of their annual salary in the Company’s shares. Until this 

requirement is met, 20% of his bonus will be deferred into shares and he will retain (net of any shares sold to meet tax liability) 50% of shares 
vesting from deferred bonus, PSP and exercise of options 

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Directors’ remuneration report continued
Directors’ annual remuneration report continued

Retirement of the CEO
Guy Berruyer will be paid his base salary and contractual benefits until his termination date of 31 March 2015. Mr Berruyer continued to receive 
a housing allowance and will be eligible for a bonus for the period he remained CEO up to and including 5 November 2014. Such bonus will be 
payable in alignment with the Company’s annual bonus timeline and performance measures. He will not receive a PSP award for 2015.

Any unlapsed options granted under the Sage Group Executive Share Option Scheme will be exercisable for a period of six months following his 
termination date. Awards granted under the Sage PSP may be retained and will be exercisable in accordance with the plan rules. These awards 
will vest at the end of their respective performance periods pro rata to the time elapsed between the date of grant of the relevant award and his 
termination date, and to the extent that the relevant performance targets have been met over the full performance period.

Components of remuneration
Effective from 1 January 2014, the base salary for the outgoing CEO was £780,000. The base salary for the new CEO, effective from 
his joining on 5 November 2014 is £790,000.

The new CFO was appointed on a base salary of £480,000. His salary increased to £494,400, an increase of 3%, with effect from 1 January 2015. 
The CFO’s pension provision (25% of salary) and benefits remain unchanged from 2014. 

Pension and benefits are in line with benefits stated in the policy table. 

The maximum bonus opportunity under our annual bonus plan is unchanged in 2015 at 125% of salary. 20% off any bonus must be deferred 
into shares by the CEO and CFO until they are compliant with their shareholding requirement of 150% of salary. The performance measures remain 
50% profitability (underlying PBT), 30% organic revenue growth and 20% strategic measures, unchanged from 2014. Targets are not disclosed because 
they are considered by the Board to be commercially sensitive. Many of our competitors are unlisted companies and not required to disclose targets; 
our disclosure could provide our competitors with a considerable advantage. It is intended for retrospective disclosure to be made after a period of three 
years, in alignment with our three-year strategy, and continue to be made on a rolling basis.

The CEO and CFO received a standard PSP award of 250% of base salary in 2015. As outlined above, the CEO also received a one-off joining 
award under the PSP. 

The extent of vesting of the standard PSP award will be assessed against three equally weighted, independently measured metrics: 

 – 1/3 organic revenue growth with a margin underpin

 –  1/3 EPS growth

 –  1/3 relative TSR performance against the FTSE 100 (excluding financial services and extracting companies) 

The long-term measures remain unchanged from 2014.

Measure
EPS growth (CAGR)
Relative TSR
Organic revenue growth (CAGR)

Between target and stretch
Between 6% and 12%
Between median and upper quartile
Between 4% and 8%

Between stretch and exceptional
Between 12% and 15% (or above)
Between upper quartile and upper decile (or above)
Between 8% and 10% (or above)

Remuneration policy review
Further to the recent publication of the UK Corporate Governance Code, the Committee will, during 2015, consider the extension of clawback 
and malus provisions in relation to annual incentives. Implementation of any changes would be considered for the following financial year.

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Illustration of our remuneration policy for 2015
The tables below set out an illustration of the remuneration policy in line with the remuneration policy above and include base salary, pension, 
benefits and incentives.

The tables provide an illustration of the proportion of total remuneration made up of each component of the remuneration policy and the value of 
each component. Benefits are calculated as per the single figure of remuneration. 

Four scenarios have been illustrated for each executive director: 

Below threshold performance No bonus payout

Target performance

Stretch performance

No vesting under the Performance Share Plan
75% of salary payout in annual bonus (60% of maximum opportunity)

Shares equivalent to 50% of salary vesting under the Performance Share Plan (20% of total shares available)
125% of salary payout in annual bonus (100% of maximum opportunity)

Exceptional performance

Shares equivalent to 200% of salary vesting under the Performance Share Plan vesting (80% of total shares available)
125% of salary payout in annual bonus (100% of maximum opportunity)

Shares equivalent to 250% of salary vesting under the Performance Share Plan vesting (100% of total shares awarded)

The scenarios below do not take into account share price appreciation or dividends. For the purpose of the illustrations the value of each 
component has been rounded to the nearest £1,000. 

CEO policy 

Exceptional (%)

Stretch (%)

Target (%)

Below 
threshold (%)

16

4

0

18

5 0

20

23

40

20

£4,958,700

36

18

£4,366,200

36

9 1

27

18

9

£2,193,700

78

20 2

£1,008,700

£0

£1,000,000

£2,000,000

£3,000,000

£4,000,000

£5,000,000

CFO policy 

Exceptional (%)

10 3 0

Stretch (%)

11 3

0

13

14

23 6

1

17

11

£1,265,867

78 19 3

£641,867

Target (%)

Below 
threshold (%)

25

£2,513,867

23

£2,264,267

£0

£1,000,000

£2,000,000

£3,000,000

£4,000,000

£5,000,000

Salary       Pension       Benefits       Annual bonus (including any deferred amounts)       Long-term incentives       One-off PSP

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Directors’ remuneration report continued
Directors’ annual remuneration report continued

Directors’ shareholdings and share interests (audited information)
Executive directors are required to hold 150% of their annual salary in the Company’s shares. Until this requirement is met, executive directors 
must defer 20% of their bonus into shares, and retain (net of any shares sold to meet tax liability) 50% of shares received from deferred bonus, 
PSP and exercise of options.

At the year-end, Guy Berruyer met the requirement, while 20% of Steve Hare’s bonus was deferred into shares.

Interests in shares
The interests of each person who was a director of the Company as at 30 September 2014 (together with interests held by his or her connected 
persons) were:

Director
G S Berruyer
D H Brydon
R Markland
N Berkett
D Hall
S Hare
J Howell
I Kuznetsova
Total

Notes:

Ordinary 
shares at 
30 September 
2014 number
712,434
53,024
4,753
27,999
10,000
0
12,833
0
821,043

Ordinary 
shares at 
30 September 
2013 number
705,232
38,024
4,753
28,000
0
0
12,833
0
798,842

 – There have been no changes in the directors’ holdings in the share capital of the Company, as set out in the table above, between 30 September 2014 and the date 

of this report.

 – For information, Stephen Kelly’s shareholding as at the date of this report was 67,500 shares.

Details of the executive directors’ interests in outstanding share awards under the ESOS, PSP, deferred shares and all-employee plans are set 
out below. 

Executive share options (audited information)
The Group’s only executive share option scheme is the ESOS. In the year under review, executive directors did not receive grants under this scheme. 
The outstanding executive share options granted to each director of the Company under the executive share option schemes, including the ESOS, 
are as follows:

Exercise price 
per share
198.00p
258.50p
270.00p 

Shares under 
option at 
1 October 
2013
number
189,082  
122,630  
62,008  
373,720  

Director
G S Berruyer

Total

Notes:

Granted
during
the year 
number

Exercised 
during
the year 
number

Lapsed
during
the year 
number

Shares under 
option at 
30 September 
2014 
number
189,082
122,630
62,008
373,720  

Date exercisable
6 January 2008 – 6 January 2015
10 January 2009 – 10 January 2016
10 January 2010 – 10 January 2017

 – No options were varied during the year.
 – The performance criteria for options which became exercisable on or after 6 January 2008 are based on EPS growth measured over a fixed three-year period from 

the start of the financial year in which the grant was made. 30% of options would vest at the end of the period if the increase in EPS exceeded RPI by 15% (an average 
of 5% per year) and 100% of those options would vest if RPI was exceeded in that period by 27% (an average of 9% per year). Between those points, options vest on 
a straight-line basis. There was no further retesting.

 – The market price of a share of the Company at 30 September 2014 was 365.40p and the lowest and highest market price during the year was 311.60p and 

439.78p respectively.

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Performance Share Plan (audited information)
The outstanding awards granted to each executive director of the Company under the Performance Share Plan are as follows:

Director 
G S Berruyer

S Hare

Total

Notes:

Under award 
1 October 
2013
number
–
527,286
476,062
737,795
1,741,143
–
–
–
1,741,143

Awarded 
during 
the year 
number
464,894
–
–
–
464,894
286,088
116,873
402,961
867,855

Vested
during
the year 
number
–
–
–
–
–
–
–
–
–

Lapsed 
during 
the year
number
–
–
–
(737,795)
(737,795)
–
–
–
(737,795)

Under award 
30 September
2014
number
464,894
527,286
476,062
0

1,468,242  
286,088
116,873
402,961  
1,871,203  

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Vesting date
10 March 2017
14 March 2016
12 March 2015
–

10 March 2017
20 January 2017

 – No variations were made in the terms of the awards in the year.
 – The market price of a share on 10 March 2014, the date of the awards made in the year ended 30 September 2014, was 419p.
 – The performance condition for awards made in March 2011, 2012 and 2014 is set out earlier in this report. The performance condition for awards made in March 2013 and 

January 2014 is the same as the condition for March 2014.

Deferred shares (audited information)
The outstanding awards granted to each executive director of the Company under The Sage Group Deferred Bonus Plan are as follows:

Director
G S Berruyer
Total

Notes: 

Shares at 
1 October 
2013 
number
12,404
12,404

Shares awarded 
during 
the year 
number
–
–

Shares vested 
during 
the year 
number
12,404
12,404

Shares lapsed 
during 
the year 
number
–
–

Shares at
30 September 
2014 
number
0
0  

Vesting date
10 January 2014

 – Awards of shares will vest on the third anniversary of the date of grant. In the event that a director ceases to be an employee of the Group for reasons other than death, 
retirement, redundancy, injury, ill-health or disability before the third anniversary of the date of grant then the rights to the award will lapse, unless the Remuneration 
Committee recommends otherwise. 

 – Awards are not subject to further performance conditions once granted.
 – No variations were made in the terms of the awards in the year.

There are limits on the number of newly issued and treasury shares that can be used to satisfy awards under the Group’s employee share schemes 
in any 10-year period. The limits and the Group’s current position against those limits as at 27 November 2014 (the last practicable date prior to 
publication of this document) are set out below:

Limit
7.5% of Group’s share capital can be used for discretionary share schemes
10% of Group’s share capital can be used for all share schemes

Current position
3.35%
4.14%

The Company has previously satisfied all awards under the Performance Share Plan through the market purchase of shares or transfer of treasury 
shares and will continue to consider which is the most appropriate approach, based on the relevant factors at the time.

External appointments 
Executive directors are permitted, where appropriate and with Board approval, to take non-executive directorships with other organisations in order 
to broaden their knowledge and experience in other markets and countries. Fees received by the directors in their capacity as directors of these 
companies are retained, reflecting the personal responsibility they undertake in these roles. Mr G S Berruyer is a Non-executive Director of Meggitt Plc. 
For the year under review, fees in respect of this non-executive directorship were £52,687.56.

The Board recognises the significant demands that are made on executive and non-executive directors and has therefore adopted a policy that
no executive director should hold more than two directorships of other listed companies. The Board encourages executive directors to limit other 
directorships to one listed company. Except in exceptional circumstances where approved in advance by the Chairman of the Committee, if an executive 
director holds non-executive positions at more than one listed company then only the fees from one such company will be retained by the director.

No formal limit on other board appointments applies to non-executive directors under the policy but prior approval (not to be unreasonably withheld) 
from the Chairman on behalf of the Board is required in the case of any new appointment. In the case of the Chairman, prior approval of the Nomination 
Committee is required on behalf of the Board.

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Directors’ remuneration report continued
Directors’ annual remuneration report continued

Unexpired term of contract table

Director
Executive directors
G S Berruyer
S Hare
Non-executive directors
N Berkett
D H Brydon
J Howell
R Markland
D Hall
I Kuznetsova

Date of contract

Unexpired term of contract on 
30 September 2014, or on 
date of contract if later

1 October 2010
3 January 2014

5 July 2013
6 July 2012
15 May 2013
13 September 2012
3 January 2014
6 March 2014

6 months
12 months

1.5 years
3 years
1.5 years
1 year
2.5 years
2.5 years

Notice period under contract

12 months from the Company and/or individual
12 months from the Company and/or individual

6 months from the Company or 1 month from individual
6 months from the Company and/or individual
6 months from the Company or 1 month from individual
6 months from the Company or 1 month from individual
6 months from the Company or 1 month from individual
6 months from the Company or 1 month from individual

Consideration by the directors of matters relating to directors’ remuneration
The following directors were members of the Remuneration Committee when matters relating to the directors’ remuneration for the year were 
being considered:

 – Ms R Markland (Chair)
 – Mr D H Brydon
 – Mr N Berkett

 – Mr D Hall
 – Mr J Howell
 – Ms I Kuznetsova

The Committee received assistance from Mr R Drury (Group Human Resources Director), Ms R Fyffe (former Director of Performance and 
Reward) and Mr M J Robinson (Company Secretary) and other members of management, who may attend meetings by invitation, except 
when matters relating to their own remuneration are being discussed.
External advisers
The Remuneration Committee continues to receive advice from Deloitte, an independent firm of remuneration consultants appointed by the Committee 
after consultation with the Board. During the year, Deloitte’s executive compensation advisory practice advised the Committee on developments in 
market practice, corporate governance, institutional investor views and in the development of the Company’s incentive arrangements. Total fees for 
advice provided to the Committee during the year were £60,450.

The Committee is satisfied that the advice they have received has been objective and independent.

Deloitte is a founding member of the Remuneration Consultants Group and adheres to its Code in relation to executive remuneration consulting in the 
UK. Other parts of Deloitte have provided tax advice, specific corporate finance support in the context of merger and acquisition activity and unrelated 
corporate advisory services.

Statement of shareholding voting
The table below sets out the results of the vote on the Remuneration report and the Remuneration policy respectively at the 2014 AGM:

Remuneration report
Remuneration policy

Number
795,851,111
778,225,813

%
96.20%
94.98%

Number
31,404,471
41,157,395

%
3.80%
5.02%

Votes cast
827,255,582
819,383,208

Votes withheld
2,134,887
10,007,261

Votes for

Votes against

Ruth Markland
Chairman of the Remuneration Committee
3 December 2014

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Directors’ report

The directors present their report together with the audited consolidated 
financial statements for the year ended 30 September 2014.

The Annual Report & Accounts contains statements that are not based 
on current or historical fact and are forward-looking in nature. Please 
refer to the "Disclaimer" on page 97.

Strategic report
The information that fulfils the reporting requirements relating to 
the following matters can be found on the following pages of the 
Strategic report:

Page
47 –  Financial and operating review in the 

Subject matter
Important events 
since the year-end
Future developments 10 – Performance review in the Strategic report
Greenhouse gas 
emissions

55 –  Environment section of the 

Strategic report

Strategic report

Corporate governance statement
The Disclosure and Transparency Rules ("DTR") require certain information 
to be included in a corporate governance statement in the Directors’ 
report. This information can be found in the Corporate governance report 
on pages 61 to 76, which is incorporated into this Directors’ report by 
reference and, in the case of the information referred to in DTR 7.2.6, in 
this Directors’ report.

Disclosure of information under Listing Rule 9.8.4
Information on allotments of shares for cash pursuant to the Group 
employee share schemes can be found on page 144 within the 
notes to the Group financial statements.

Results and dividends
The results for the year are set out on page 104. Full details of the 
proposed final dividend payment for the year ended 30 September 
2014 are set out on page 149. The Board is proposing a final dividend 
of 8.00p per share following the payment of an interim dividend of 
4.12p per share on 6 June 2014. The proposed total dividend for 
the year is therefore 12.12p per share.

Going concern
The following statement has been included in accordance with 
the Listing Rules: Based on normal business planning and control 
procedures, the directors have a reasonable expectation that the 
Company and the Group have adequate resources to continue 
in operational existence for the foreseeable future. For this reason, 
the directors continue to adopt the going concern basis in preparing 
the accounts.

Research and development
During the year, we invested £131m (2013: £145m) in research 
and development.

Political donations
No political donations were made in the year.

Directors and their interests
A list of directors, their interests in the ordinary share capital of the 
Company, their interests in its long-term performance share plan and 
details of their options over the ordinary share capital of the Company 
are given in the Directors’ remuneration report on page 90. No director 
had a material interest in any significant contract, other than a service 
contract or contract for services, with the Company or any of its 
operating companies at any time during the year.

The names of all persons who, at any time during the year, were 
directors of the Company can be found on pages 62 to 63 under Board 
of Directors and Changes to the Board.

As at the date of this report, indemnities (which are qualifying third-party 
indemnity provisions under the Companies Act 2006) are in place 
under which the Company has agreed to indemnify the directors of the 
Company and the former directors of the Company who held office during 
the year ended 30 September 2014, to the extent permitted by law and 
by the Company’s articles of association, in respect of all liabilities incurred 
in connection with the performance of their duties as a director of the 
Company or its subsidiaries. Copies of these indemnities are available 
for review at the Company’s registered office.

Employment policy
The Group continues to give full and fair consideration to applications 
for employment made by disabled persons, having regard to their 
respective aptitudes and abilities. The policy includes, where practicable, 
the continued employment of those who may become disabled during 
their employment and the provision of training and career development 
and promotion, where appropriate. The Group has continued its policy 
of employee involvement by making information available to employees 
on matters of concern to them. Employees regularly receive updates 
on the financial and economic factors affecting the Group from both 
central and local management. Many employees are stakeholders in the 
Company through participation in share option schemes and a long-term 
performance share plan. Further details of employment policies are given 
on pages 51 to 54.

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Directors’ report continued

Substantial shareholdings
At 30 September 2014, the Company had been notified, in accordance 
with the DTRs, of the following interests in its ordinary share capital:

Name
Aberdeen Asset 
Managers
Schroders plc
Aviva plc

Ordinary shares

% of capital

Nature of holding

61,706,538
55,221,546
50,389,626

5.62 
5.02
4.59

Indirect
Indirect
Direct and indirect

In the period from 30 September 2014 to 27 November 2014, we received 
no further notifications. Information provided to the Company under the 
DTRs is publically available via the regulatory information service and on the 
Company website.

Share capital
The Company’s share capital is as set out on page 144. The Company 
has a single class of share capital which is divided into ordinary shares 
of 14/77p each.

Rights and obligations attaching to shares
Voting
In a general meeting of the Company, subject to the provisions of the 
articles of association and to any special rights or restrictions as to voting 
attached to any class of shares in the Company (of which there are none):

 – On a show of hands, a qualifying person (being an individual who 
is a member of the Company, a person authorised to act as the 
representative of a corporation or a person appointed as a proxy 
of a member) shall have one vote, except that a proxy has one 
vote for and one vote against a resolution if the proxy has been 
appointed by more than one member and has been given conflicting 
voting instructions by those members, or has been given discretion 
as to how to vote

 – On a poll, every member who is present in person or by proxy 

shall have one vote for every share of which he or she is the holder

No member shall be entitled to vote at any general meeting or class 
meeting in respect of any shares held by him or her if any call or other 
sum then payable by him or her in respect of that share remains unpaid. 
Currently, all issued shares are fully paid.

Deadlines for voting rights
Full details of the deadlines for exercising voting rights in respect of the 
resolutions to be considered at the Annual General Meeting to be held 
on 3 March 2015 will be set out in the Notice of Annual General Meeting.

Dividends and distributions
Subject to the provisions of the Companies Act 2006, the Company may, 
by ordinary resolution, declare a dividend to be paid to the members, 
but no dividend shall exceed the amount recommended by the Board.

The Board may pay interim dividends, and also any fixed rate dividend, 
whenever the financial position of the Company, in the opinion of the 
Board, justifies its payment. All dividends shall be apportioned and paid 
pro-rata according to the amounts paid up on the shares.

Liquidation
If the Company is in liquidation, the liquidator may, with the authority 
of a special resolution of the Company and any other authority required 
by the statutes (as defined in the articles of association):

 – Divide among the members in specie the whole or any part of the 

assets of the Company; or

 – Vest the whole or any part of the assets in trustees upon such trusts 
for the benefit of members as the liquidator, with the like authority, 
shall think fit

Transfer of shares
Subject to the articles of association, any member may transfer all or any 
of his or her certificated shares by an instrument of transfer in any usual 
form or in any other form which the Board may approve. The Board may, 
in its absolute discretion, decline to register any instrument of transfer 
of a certificated share which is not a fully paid share (although not so as 
to prevent dealings in shares taking place on an open and proper basis) 
or on which the Company has a lien.

The Board may also decline to register a transfer of a certificated share 
unless the instrument of transfer is: (i) left at the office, or at such other 
place as the Board may decide, for registration; and (ii) accompanied by 
the certificate for the shares to be transferred and such other evidence 
(if any) as the Board may reasonably require to prove the title of the 
intending transferor or his or her right to transfer the shares.

The Board may permit any class of shares in the Company to be held 
in uncertificated form and, subject to the articles of association, title to 
uncertificated shares to be transferred by means of a relevant system 
and may revoke any such permission. Registration of a transfer of an 
uncertificated share may be refused where permitted by the statutes 
(as defined in the articles of association).

Repurchase of shares
The Company obtained shareholder authority at the last Annual General 
Meeting (6 March 2014) to buy back up to 109,710,822 ordinary shares. 
The minimum price which must be paid for each ordinary share is its 
nominal value and the maximum price is the higher of 105% of the 
average of the middle market quotations for an ordinary share as derived 
from the London Stock Exchange Daily Official List for the five business 
days immediately before the purchase is made and the amount stipulated 
by article 5(1) of the Buy-back and Stabilisation Regulation 2003 (in each 
case exclusive of expenses).

In the year under review, the Company repurchased a total of 24,206,805 
ordinary shares of 14/77p each at prices between 312.3p and 399.0p per 
share. The aggregate amount of consideration paid was £90m. Following 
repurchase, these shares were held in treasury. The rationale for these 
share repurchases is referred to on page 35 in the Strategic report. The 
movement in earnings per share comprises profit growth and a change 
in the weighted average share base as a result of share repurchases, the 
impact of which is as follows:

2013
Due to change in underlying profit after tax
Due to change in weighted average share base
2014

% chg

1.3%
6.9%
8.2%

Underlying 
basic EPS
20.98
0.27
1.44
22.69

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In the year under review no treasury shares were cancelled.
On 30 September 2014, the Company appointed Citigroup Global 
Markets Ltd (“Citi”) to manage an irrevocable buyback programme during 
the close period which commenced on 1 October 2014 and will run up 
to 3 December 2014. From 1 October 2014 to 27 November 2014, the 
last practicable date prior to publication of the Annual Report & Accounts, 
3,457,020 ordinary shares of 14/77p each were repurchased through Citi 
at a weighted average price of 363.8p per share. The highest and lowest 
prices paid for these shares were 390.7p per share and 347.0p per share 
respectively. The purchased shares have not been cancelled and are held 
as treasury shares. These shares represent 0.3% of the issued share 
capital. The total number of ordinary shares in issue (excluding shares 
held as treasury shares) at 27 November 2014 is 1,076,443,965.

Amendment of the Company’s articles of association
Any amendments to the Company’s articles of association may be made 
in accordance with the provisions of the Companies Act 2006 by way of 
special resolution.

Appointment and replacement of directors
Directors shall be no less than two and no more than 15 in number. 
Directors may be appointed by the Company by ordinary resolution or 
by the Board. A director appointed by the Board holds office only until 
the next Annual General Meeting and is then eligible for election by the 
shareholders. The Board may from time to time appoint one or more 
directors to hold employment or executive office for such period (subject 
to the Companies Act 2006) and on such terms as they may determine 
and may revoke or terminate any such appointment.

Under the articles of association, at every Annual General Meeting of the 
Company, every director shall retire from office (but shall be eligible for 
election or re-election by the shareholders). The Company may by special 
resolution (or by ordinary resolution of which special notice has been 
given) remove and the Board, by unanimous decision, may remove any 
director before the expiration of his or her term of office. The office of 
director shall be vacated if: (i) he or she resigns; (ii) he or she has become 
physically or mentally incapable of acting as a director and may remain so 
for more than three months, or by reason of his or her mental health a 
court has made an order that prevents the director from acting and, in 
either case, the Board resolves that his or her office is vacated; (iii) he or 
she is absent without permission of the Board from meetings of the Board 
for six consecutive months and the Board resolves that his or her office is 
vacated; (iv) he or she becomes bankrupt or makes an arrangement or 
composition with his or her creditors generally; (v) he or she is prohibited 
by law from being a director; or (vi) he or she is removed from office 
pursuant to the articles of association.

Powers of the directors
The business of the Company will be managed by the Board who may 
exercise all the powers of the Company, subject to the provisions of the 
Company’s articles of association, the Companies Act 2006 and any 
ordinary resolution of the Company.

Shares held in the Employee Benefit Trust
The trustee of The Sage Group plc Employee Benefit Trust (“EBT”) has 
agreed not to vote any shares held in the EBT at any general meeting. 
If any offer is made to shareholders to acquire their shares the trustee will 
not be obliged to accept or reject the offer in respect of any shares which 
are at that time subject to subsisting awards, but will have regard to the 
interests of the award holders and will have power to consult them to 
obtain their views on the offer. Subject to the above the trustee may take 
the action with respect to the offer it thinks fair.

Significant agreements
The following significant agreements contain provisions entitling the 
counterparties to exercise termination or other rights in the event of a 
change of control of the Company:

 – Under a dual tranche US$551 million and €218 million five-year 
multi-currency revolving credit facility agreement dated 26 June 
2014 between, amongst others, the Company and Lloyds Bank plc 
(as facility agent), on a change of control, if any individual lender so 
requires and after having consulted with the Company in good faith 
for not less than 30 days following the change of control, the facility 
agent shall, by not less than 10 business days’ notice to the 
Company, cancel the commitment of that lender and declare 
the participation of that lender in all outstanding loans, together 
with accrued interest and all other amounts accrued under the 
finance documents, immediately due and payable, whereupon 
the commitment of that lender will be cancelled and all such 
outstanding amounts will become immediately due and payable

 – Under a note purchase agreement dated 11 March 2010 relating 
to US$200 million senior notes, Series A, due 11 March 2015, 
US$50 million senior notes, Series B, due 11 March 2016 and 
US$50 million senior notes, Series C, due 11 March 2017 between 
the Company and the note holders, on a change of control, the 
Company will not take any action that consummates or finalises a 
change of control unless at least 15 business days prior to such 
action it shall have given to each holder of notes written notice 
containing and constituting an offer to prepay all notes on a date 
specified in such offer which shall be a business day occurring 
subsequent to the effective date of the change of control which is 
not less than 30 days or more than 60 days after the date of the 
notice of prepayments. Where a holder of notes accepts the offer 
to prepay, the prepayment shall be 100% of the principal amount 
of the notes together with accrued and unpaid interest thereon and 
shall be made on the proposed prepayment date. No prepayment 
under a change of control shall include any premium of any kind

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Directors’ report continued

 – Under a note purchase agreement dated 20 May 2013 

relating to US$50 million senior notes, Series D, due 20 May 
2018, US$150 million senior notes, Series E, due 20 May 2020, 
US$150 million senior notes, Series F, due 20 May 2023 and 
US$50 million senior notes, Series G, due 20 May 2025 between 
Sage Treasury Company Ltd and the note holders and guaranteed 
by the Company, on a change of control of the Company, the 
Company will not take any action that consummates or finalises 
a change of control unless at least 15 business days prior to 
such action it shall have given to each holder of notes written 
notice containing and constituting an offer to prepay all notes 
on a date specified in such offer which shall be a business day 
occurring subsequent to the effective date of the change of 
control which is not less than 30 days or more than 60 days after 
the date of the notice of prepayments. Where a holder of notes 
accepts the offer to prepay, the prepayment shall be 100% of 
the principal amount of the notes together with accrued and 
unpaid interest thereon and shall be made on the proposed 
prepayment date. No prepayment under a change of control 
shall include any premium of any kind

Under the terms of all three agreements, a “change of control” occurs 
if any person or group of persons acting in concert gains control of 
the Company.

Financial risk management
The Group’s exposure to and management of capital, liquidity, 
credit, interest rate and foreign currency risk are summarised below. 

Capital risk
The Group’s objectives when managing capital (defined as net debt plus 
equity) are to safeguard our ability to continue as a going concern in order 
to provide returns to shareholders and benefits for other stakeholders, 
while optimising return to shareholders through an appropriate balance 
of debt and equity funding. The Group manages its capital structure and 
makes adjustments to it with respect to changes in economic conditions 
and our strategic objectives. The Group has set a long-term minimum 
leverage target of 1x net debt to EBITDA and will work to maintain this 
going forward. 

Liquidity risk
The Group manages its exposure to liquidity risk by reviewing cash 
resources required to meet business objectives through both short and 
long-term cash flow forecasts. The Company has committed facilities 
which are available to be drawn for general corporate purposes including 
working capital. The Treasury function has a policy of optimising the level 
of cash in the businesses in order to minimise external borrowings.

Credit risk
The Group’s credit risk primarily arises from trade and other receivables. 
The Group has a very low operational credit risk due to the transactions 
being principally of a high volume, low value and short maturity. The 

Group has no significant concentration of operational credit risk, 
with the exposure spread over a large number of counterparties and 
customers. Continued strong credit control ensured that in the year 
ended 30 September 2014 the Group did not see deterioration in 
days’ sales outstanding.

The credit risk on liquid funds is considered to be low, as the Board-
approved Group treasury policy limits the value that can be invested 
with each approved counterparty to minimise the risk of loss. 
All counterparties must meet minimum credit rating requirements.

Interest rate risk
The Group is exposed to interest rate risk on floating rate deposits and 
borrowings. The US private placement loan notes, which comprise 80% 
of borrowings, are at fixed interest rates and bank debt, which comprises 
20% of borrowings, are at floating interest rates. At 30 September 2014, 
the Group had £145m of cash and cash equivalents.

The Group regularly reviews forecast debt, cash and cash equivalents 
and interest rates to monitor this risk. Interest rates on debt and deposits 
are fixed when management decides this is appropriate. At 30 September 
2014, the Group’s principal borrowings comprised US private placement 
loan notes of £432m (2013: £432m), which have an average fixed interest 
rate of 3.88%, and bank debt of £111m (2013: £10m), which has an 
average floating interest rate of 1.21%. An explanation of this increase 
is on page 46 of the Financial and operating review.

Foreign currency risk
Although a substantial proportion of the Group’s revenue and profit is 
earned outside the UK, operating companies generally only trade in their 
own currency. The Group is therefore not subject to any significant foreign 
exchange transactional exposure within these subsidiaries. The Group’s 
principal exposure to foreign currency, therefore, lies in the translation of 
overseas profits into sterling.

This exposure is partly hedged to the extent that these profits are offset 
by interest charges in the same currency arising from the financing of 
the investment cost of overseas acquisitions by borrowings in the same 
currency. The Group is also exposed to a foreign exchange transaction 
exposure from the conversion of surplus cash generated by its principal 
overseas subsidiaries, which would be hedged where appropriate. 

The Group’s US Dollar denominated borrowings are designated as 
a hedge of the net investment in its subsidiaries in the US. The foreign 
exchange movements on translation of the borrowings into Sterling have 
been recognised in the translation reserve. The Group’s other currency 
exposures comprise only those exposures that give rise to net currency 
gains and losses to be recognised in the income statement. Such 
exposures reflect the monetary assets and liabilities of the Group that 
are not denominated in the operating (or “functional”) currency of 
the entity involved. At 30 September 2013 and 30 September 2014, 
these exposures were immaterial to the Group.

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Disclaimer
The purpose of this Annual Report & Accounts is to provide information 
to the members of the Company. The Annual Report & Accounts has 
been prepared for, and only for, the members of the Company, as a body, 
and no other persons. The Company, its directors and employees, agents 
or advisers do not accept or assume responsibility to any other person 
to whom this document is shown or into whose hands it may come and 
any such responsibility or liability is expressly disclaimed.

The Annual Report & Accounts contains certain forward-looking 
statements with respect to the operations, performance and financial 
condition of the Group. By their nature, these statements involve 
uncertainty since future events and circumstances can cause results 
and developments to differ materially from those anticipated. The 
forward-looking statements reflect knowledge and information available 
at the date of preparation of this Annual Report & Accounts and the 
Company undertakes no obligation to update these forward-looking 
statements. Nothing in this Annual Report & Accounts should be 
construed as a profit forecast.

Statement of directors’ responsibilities
The directors are responsible for preparing the Annual Report & Accounts, 
including the Directors’ remuneration report and the Group and parent 
Company financial statements, in accordance with applicable law 
and regulations.

Company law requires the directors to prepare financial statements 
for each financial year. Under that law the directors have prepared the 
Group financial statements in accordance with International Financial 
Reporting Standards (“IFRS”) as adopted by the European Union (“EU”) 
and the parent Company financial statements in accordance with United 
Kingdom Generally Accepted Accounting Practice (United Kingdom 
Accounting Standards and applicable law). Under company law, the 
directors must not approve the financial statements unless they are 
satisfied that they give a true and fair view of the state of affairs of the 
Company and the Group and of the profit or loss of the Group and the 
Company for that period.

In preparing these financial statements the directors are required to:

 – Select suitable accounting policies and then apply them consistently

The directors are responsible for keeping adequate accounting records 
that are sufficient to show and explain the Company’s transactions and 
disclose with reasonable accuracy at any time the financial position of the 
Company and the Group and to enable them to ensure that the financial 
statements and the Directors’ remuneration report comply with the 
Companies Act 2006 and, as regards the Group’s financial statements, 
Article 4 of the International Accounting Standards Regulation. They are 
also responsible for safeguarding the assets of the Company and the 
Group and hence for taking reasonable steps for the prevention and 
detection of fraud and other irregularities.

Directors’ statement
The directors as at the date of this report, whose names and functions 
are listed in the Board of Directors on pages 62 to 63, confirm that:

 – To the best of their knowledge, the Group’s financial statements, 
which have been prepared in accordance with IFRS as adopted 
by the EU, give a true and fair view of the assets, liabilities, financial 
position and profit of the Group

 – To the best of their knowledge, the Directors’ report and the 
Strategic report include a fair review of the development and 
performance of the business and the position of the Group, together 
with a description of the principal risks and uncertainties that it faces

Each director as at the date of this report further confirms that:

 – So far as the director is aware, there is no relevant audit information 

of which the Company’s auditors are unaware

 – The director has taken all the steps that he or she ought to have 
taken as a director in order to make himself/herself aware of any 
relevant audit information and to establish that the Company’s 
auditors are aware of that information

This confirmation is given and should be interpreted in accordance 
with the provisions of section 418 of the Companies Act 2006.

In addition, the directors as at the date of this report consider that the 
Annual Report & Accounts, taken as a whole, is fair, balanced and 
understandable and provides the information necessary for shareholders 
to assess the Company’s and the Group’s performance, business 
model and strategy.

 – Make judgements and estimates that are reasonable and prudent

By Order of the Board

 – State whether IFRS as adopted by the EU, and applicable UK 

Accounting Standards have been followed, subject to any material 
departures disclosed and explained in the Group and parent 
Company financial statements respectively

M J Robinson, 
Company Secretary

 – Prepare the financial statements on the going concern basis, 

3 December 2014

unless it is inappropriate to presume that the Company will continue 
in business

The Sage Group plc | Annual Report & Accounts 2014 

97

 
 
Contents 
Group financial statements 

Group financial statements 
Our Group financial statements provide a complete picture  
of our 2014 performance. 

Independent auditors’ report to the to the members of The Sage Group plc  

99

Consolidated income statement 

Consolidated statement of comprehensive income 

Consolidated balance sheet 

Consolidated statement of changes in equity 

Consolidated statement of cash flows 

104

105

106

107

109

Notes to the Group financial statements 
Supplementary notes to the Group financial statements. 

1. Basis of preparation and critical accounting estimates and judgements 

110

Results for the year 

2. Segment information 

3. Profit before income tax 

4. Income tax expense 

5. Earnings per share 

Operating assets and liabilities 

6. Intangible assets 

7. Property, plant and equipment 

8. Working capital 

9. Post-employment benefits 

10. Deferred income tax 

11. Contingent liabilities 

Net debt and capital structure 

12. Cash flow and net debt 

13. Financial instruments 

14. Equity 

Other notes 

15. Acquisitions and disposals 

16. Related party transactions 

17. Events after the reporting period 

18. Principal subsidiaries 

112

116

121

122

124

127

129

132

135

137

138

140

143

150

153

153

153

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Independent auditors’ report to the members of The Sage Group plc  

Report on the group financial statements 
Our opinion 
In our opinion, The Sage Group plc’s group financial statements (the “financial statements”): 

–  give a true and fair view of the state of the group’s affairs as at 30 September 2014 and of its profit and cash flows for the year then ended; 
–  have been properly prepared in accordance with International Financial Reporting Standards (“IFRSs”) as adopted by the European Union; and 
–  have been prepared in accordance with the requirements of the Companies Act 2006 and Article 4 of the IAS Regulation. 

What we have audited 
The Sage Group plc’s financial statements comprise: 

–  the consolidated balance sheet as at 30 September 2014; 
–  the consolidated income statement and consolidated statement of comprehensive income for the year then ended; 
–  the consolidated statement of cash flows for the year then ended; 
–  the consolidated statement of changes in equity for the year then ended; and 
–  the notes to the financial statements, which include a summary of significant accounting policies and other explanatory information. 
The financial reporting framework that has been applied in the preparation of the financial statements is applicable law and IFRSs as adopted  
by the European Union. 

  Our audit approach 

Overview 

Materiality

Audit scope

Areas of 
focus

Materiality 
–  Overall group materiality: £16 million which represents 5% of adjusted profit before tax.  
Audit scope 
–  We performed an audit of the complete financial information of 13 reporting units.  
–  Of these reporting units, the 3 most significant, representing 66% of the group by revenue and  
77% by adjusted profit before tax, were visited by the group team during the audit process. 
–  The 13 reporting units where we performed audit work accounted for approximately 96% of  

group revenue and 96% of the group by adjusted profit before tax. 

Areas of focus 
–  Goodwill impairment assessment 
–  Revenue recognition 
–  Provisions for uncertain tax positions 
–  Archer litigation 

The scope of our audit and our areas of focus 
We conducted our audit in accordance with International Standards on Auditing (UK and Ireland) (“ISAs (UK & Ireland)”). 

We designed our audit by determining materiality and assessing the risks of material misstatement in the financial statements. In particular, we  
looked at where the directors made subjective judgements, for example in respect of significant accounting estimates that involved making assumptions 
and considering future events that are inherently uncertain. As in all of our audits, we also addressed the risk of management override of internal  
controls, including evaluating whether there is evidence of bias by the directors that may represent a risk of material misstatement due to fraud. 

The risks of material misstatement that had the greatest effect on our audit, including the allocation of our resources and effort, are identified as  
“areas of focus” in the table below together with an explanation of how we tailored our audit to address these specific areas. This is not a complete  
list of all risks identified by our audit. 

The results of our audit work on the areas below were based on the evidence obtained to support our opinion on the financial statements as a whole.  

The Sage Group plc | Annual Report & Accounts 2014 

99

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Independent auditors’ report to the members of The Sage Group plc continued 

Area of focus 

Goodwill impairment assessment 
Refer to page 73 (Audit Committee Report), page 111 (Critical  
accounting estimates and judgements), and pages 124-126 (notes). 

We focused on this area due to the size of the goodwill balance  
(£1,433.0 million as at 30 September 2014), and because the directors’ 
assessment of the ‘value in use’ of the group’s Cash Generating Units 
(“CGUs”) involves judgements about the future results of the business  
and the discount rates applied to future cash flow forecasts.  

In particular, we focused our audit effort on goodwill recognised in relation  
to the Brazil CGU due to the impairment charge of £44.3 million recognised  
in the current year. The remaining goodwill balance related to Brazil is 
approximately £76.8 million. The Brazilian business was acquired by the 
group in 2012, but performance since acquisition has been impacted by a 
general deterioration in the macroeconomic environment in Brazil, resulting  
in the current year impairment.  

The most significant element of the goodwill balance is that recognised on  
the two US CGUs, SBS and SPS, totalling £687.7m. Although, based on 
historical performance, the Directors believe there is significant headroom 
between the value in use of the CGUs and their carrying value, this remained 
an area of focus for us as a result of the size of the related goodwill balance. 

Revenue recognition  
Refer to page 73 (Audit Committee Report), page 111 (Critical accounting 
estimates and judgements), and page 116 (notes). 

We focused on this area because the timing of revenue recognition and  
its presentation in the income statement has inherent complexities in the 
software industry. These mainly involve accounting for ‘bundled’ transactions 
where software and maintenance and support elements are purchased 
together, with the portion of the fee relating to software being recognised 
immediately and the remainder of the revenue relating to maintenance  
and support being deferred and recognised over the contractual period.  

There is opportunity to misstate the allocation of revenue between the 
software/licence and maintenance and support elements of each individual 
transaction, especially when discounts to the list price are offered. As such, 
there is the potential for error and for management manipulation of the  
timing of revenue recognition.  

There is also a risk of error in terms of the calculation of the deferral of 
revenue, as systems in various territories are not standardised, with the  
use of spreadsheets common across the group.  

  How our audit addressed the area of focus 
  We evaluated and challenged the composition of management’s future cash 

flow forecasts, and the process by which they were drawn up. In particular, we 
focused on whether they had identified all the relevant CGUs, including Brazil 
and the US. We found that management had followed their clearly documented 
process for drawing up the future cash flow forecasts, which was subject to 
timely oversight and challenge by the Directors and which was consistent  
with the Board approved budgets. 

We compared the current year actual results with the FY14 figures  
included in the prior year forecast to consider whether any forecasts included 
assumptions that, with hindsight, had been optimistic. Actual performance  
in Brazil was found to be lower than what had been expected and therefore 
management has reflected actual FY14 revenue growth rates and operating 
margins in this year’s model. We feel this judgement is appropriate given the 
past performance of Brazil. 

For all CGUs, and in particular, Brazil and the US we also challenged 
management’s assumptions in the forecasts for: 
–  long term growth rates, by comparing them to economic and industry 

forecasts; and 

–  the discount rate, by assessing the cost of capital for the company and 

comparable organisations, as well as considering territory specific factors. 

We found the assumptions to be consistent and in line with our expectations.  

We challenged management on the adequacy of their sensitivity calculations 
over all their identified CGUs. We determined that the calculations were most 
sensitive to assumptions for revenue growth rates and discount rates. For all 
CGUs other than Brazil we calculated the degree to which these assumptions 
would need to move before an impairment conclusion was triggered. We 
discussed the likelihood of such a movement with management and agreed 
with their conclusion that it was unlikely. 

In respect of Brazil we found the assumptions for revenue growth (11% per 
annum), operating margin (26%) and discount rate (17%) to be acceptable 
although note that any change in these assumptions would have a direct  
impact on the impairment charge.  

  We tested the apportionment of revenue for licence, software and maintenance 

and support was in compliance with Sage’s accounting manual and 
recalculated the allocation between these elements of revenue on a sample of 
transactions. Where discounts had been given we tested that they had been 
appropriately allocated between the multiple revenue elements. 

We also tested a sample of transactions to ensure that the amount of revenue 
deferred was accurately calculated and appropriately recognised. This involved 
agreeing revenue for maintenance and support services to invoice terms and 
supporting calculations.  

For transactions close to the period end we tested that cut-off procedures  
were appropriately applied.  
Additionally, where revenue was recorded through journal entries outside of 
normal business processes we performed testing to establish whether a service 
had been provided or a sale had occurred in the financial year to support the 
revenue recognised. 

No significant issues were noted from our work. 

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Area of focus 

  How our audit addressed the area of focus 

Provisions for uncertain tax positions 
Refer to page 73 (Audit Committee Report), page 111 (Critical  
accounting estimates and judgements) and pages 121-122 (notes). 

We focused on this area due to the judgement required in assessing the 
level of provisions to cover the risk of challenge of certain of the group’s  
tax positions. Provisions are held principally in respect of deferred tax 
assets, current tax deductions previously taken and ongoing tax audits. 

Archer litigation 
Refer to page 47 (Strategic report), 73 (Audit Committee Report) and page 
111 (Critical accounting estimates and judgements) and page 120 (notes). 

A compensation claim against the group by Archer Capital for approximately 
AUS$144m (£88m) is currently the subject of legal proceedings. This claim  
is for compensation in respect of an aborted deal to acquire an Australian 
software company. The court case took place early in FY14, and a judgment 
is expected in the near future. We focused on this issue as there is uncertainty 
as to the likely outcome. The Directors have not made a provision for 
settlement on the basis they consider the likelihood of loss to be remote. 

  We evaluated and challenged management’s rationale for the level of provisions 
held. We considered the status of recent and current tax audits and enquiries, 
the outturn of previous claims and the macro-tax environment in each territory. 
We obtained and assessed, where relevant, third party advice that management 
had used to formulate the provisions. We also considered any penalty regimes 
that could apply should any of the tax positions be successfully challenged. 

From the evidence obtained we consider the level of provisioning to be 
acceptable in the context of materiality. We note, however, that the assumptions 
and judgements that are required to formulate the provisions mean that the 
range of possible outturns is broad. 

  We discussed this issue with internal and external legal counsel and read 

available external information in order to understand the latest position of the 
proceedings and assess management’s views as to the strength of the claim 
against the group. From the evidence obtained we agreed with management’s 
decision not to make a provision. However, given the uncertainty involved,  
the matter is not without risk. 

How we tailored the audit scope 
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole,  
taking into account the geographic structure of the group, the accounting processes and controls, and the industry in which the group operates.  

The group’s trading operations are made up of operating businesses situated in a number of territories across the globe. The group financial statements 
are a consolidation of 18 reporting units, comprising the group’s operating businesses and head office function. 

In establishing the overall approach to the group audit, we determined the type of work that needed to be performed at the reporting units by us, as the 
group engagement team, or component auditors within PwC UK and from other PwC network firms operating under our instruction. Where the work 
was performed by component auditors, we determined the level of involvement we needed to have in the audit work at those reporting units to be able 
to conclude whether sufficient appropriate audit evidence had been obtained as a basis for our opinion on the group financial statements as a whole. 

Accordingly, of the group's 18 reporting units, we performed an audit of the complete financial information of 13 reporting units, which were selected 
either due to their size, or their risk characteristics. This gave us coverage over 96% of the group by revenue. As part of our year end audit procedures, 
the group team visited the UK, French and US component teams (the three most significant units in the group). These visits involved discussing the  
audit approach and any issues arising from our work, as well as meeting local management. In addition to this, the group team attended all clearance 
meetings, including Brazil, either in person or by call. This, together with additional procedures performed at the group level, gave us the evidence we 
needed for our opinion on the group financial statements as a whole. 

Materiality 
The scope of our audit is influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together with  
qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures and to evaluate  
the effect of misstatements, both individually and on the financial statements as a whole.  

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows: 

Overall group materiality 

£16 million (2013: £16 million). 

How we determined it 

5% of adjusted profit before tax (adjusted to add back the goodwill impairment charge of £44.3m). 

Rationale for benchmark applied 

We believe that profit before tax, adjusted for exceptional costs, provides us with a consistent year on year 
basis for determining materiality by eliminating the non-recurring disproportionate impact of these items. 

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £0.8 million (2013: £0.8 million)  
as well as misstatements below that amount that, in our view, warranted reporting for qualitative reasons. 

The Sage Group plc | Annual Report & Accounts 2014 

101

 
 
 
 
 
 
 
 
Independent auditors’ report to the members of The Sage Group plc continued 

Going concern 
Under the Listing Rules we are required to review the directors’ statement, set out on page 93, in relation to going concern. We have nothing to report 
having performed our review. 

As noted in the directors’ statement, the directors have concluded that it is appropriate to prepare the financial statements using the going concern  
basis of accounting. The going concern basis presumes that the group has adequate resources to remain in operation, and that the directors intend it  
to do so, for at least one year from the date the financial statements were signed. As part of our audit we have concluded that the directors’ use of the 
going concern basis is appropriate. 

However, because not all future events or conditions can be predicted, these statements are not a guarantee as to the group’s ability to continue as  
a going concern. 

Other required reporting 

Consistency of other information 
Companies Act 2006 opinion 
In our opinion, the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements are 
prepared is consistent with the financial statements. 

ISAs (UK & Ireland) reporting 
Under ISAs (UK & Ireland) we are required to report to you if, in our opinion: 

–  information in the Annual Report is: 

–  materially inconsistent with the information in the audited financial statements; or 
–  apparently materially incorrect based on, or materially inconsistent with, our knowledge of the  

group acquired in the course of performing our audit; or 

–  otherwise misleading. 

–  the statement given by the directors on page 97, in accordance with provision C.1.1 of the UK 

Corporate Governance Code (“the Code”), that they consider the Annual Report taken as a whole to 
be fair, balanced and understandable and provides the information necessary for members to assess 
the group’s performance, business model and strategy is materially inconsistent with our knowledge 
of the group acquired in the course of performing our audit. 

–  the section of the Annual Report on page 72, as required by provision C.3.8 of the Code, describing 
the work of the Audit Committee does not appropriately address matters communicated by us to the 
Audit Committee. 

We have no exceptions to report arising 
from this responsibility. 

We have no exceptions to report arising 
from this responsibility. 

We have no exceptions to report arising 
from this responsibility. 

Adequacy of information and explanations received 
Under the Companies Act 2006 we are required to report to you if, in our opinion, we have not received all the information and explanations we  
require for our audit. We have no exceptions to report arising from this responsibility.  

Directors’ remuneration 
Under the Companies Act 2006 we are required to report to you if, in our opinion, certain disclosures of directors’ remuneration specified by law  
are not made. We have no exceptions to report arising from this responsibility.  

Corporate governance statement 
Under the Listing Rules we are required to review the part of the Corporate Governance Statement relating to the parent company’s compliance  
with nine provisions of the UK Corporate Governance Code. We have nothing to report having performed our review. 

Responsibilities for the financial statements and the audit 

Our responsibilities and those of the directors 
As explained more fully in the Statement of directors’ responsibilities set out on page 97, the directors are responsible for the preparation of the  
financial statements and for being satisfied that they give a true and fair view. 

Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law and ISAs (UK & Ireland).  
Those standards require us to comply with the Auditing Practices Board’s Ethical Standards for Auditors. 

This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with Chapter 3 of Part  
16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose  
or to any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing. 

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What an audit of financial statements involves 
An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient to give reasonable assurance that the 
financial statements are free from material misstatement, whether caused by fraud or error. This includes an assessment of:  

–  whether the accounting policies are appropriate to the group’s circumstances and have been consistently applied and adequately disclosed;  
–  the reasonableness of significant accounting estimates made by the directors; and  
–  the overall presentation of the financial statements.  
We primarily focus our work in these areas by assessing the directors’ judgements against available evidence, forming our own judgements, and 
evaluating the disclosures in the financial statements. 

We test and examine information, using sampling and other auditing techniques, to the extent we consider necessary to provide a reasonable basis  
for us to draw conclusions. We obtain audit evidence through testing the effectiveness of controls, substantive procedures or a combination of both.  

In addition, we read all the financial and non-financial information in the Annual Report and Accounts (the “Annual Report”) to identify material 
inconsistencies with the audited financial statements and to identify any information that is apparently materially incorrect based on, or materially 
inconsistent with, the knowledge acquired by us in the course of performing the audit. If we become aware of any apparent material misstatements  
or inconsistencies we consider the implications for our report. 

Other matter 
We have reported separately on the parent company financial statements of The Sage Group plc for the year ended 30 September 2014 and on the 
information in the Directors’ Remuneration Report that is described as having been audited. 

Charles Bowman (Senior Statutory Auditor) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
Newcastle upon Tyne 

3 December 2014 

(a) The maintenance and integrity of the The Sage Group plc website is the responsibility of the directors; the work carried out by the auditors does not involve consideration of these 

matters and, accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially presented on the website. 

(b) Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 

The Sage Group plc | Annual Report & Accounts 2014 

103

 
 
 
 
 
 
 
 
 
 
Consolidated income statement 
For the year ended 30 September 2014 

Revenue  

Cost of sales 

Gross profit  

Selling and administrative expenses  

Loss on disposal of non-core products 

Operating profit  

Finance income  

Finance costs  

Finance costs – net  

Profit before income tax 

Income tax expense 

Profit for the year  

Profit attributable to: 

(cid:237)  Owners of the parent 
(cid:237)  Non-controlling interest 

Earnings per share attributable to the 
owners of the parent (pence)  

(cid:237)  Basic  
(cid:237)  Diluted  

Note 

2.1 

Underlying
2014
£m

1,306.8

(74.5)

1,232.3

(872.5)

2.2, 3.2, 3.3 

3.5 

3.5 

3.5 

4 

14.6 

–

359.8

2.1

(22.2)

(20.1)

339.7

(90.5)

249.2

248.3

0.9

249.2

Adjustments
(note 3.6)
2014
£m

–

–

–

(61.4)

–

(61.4)

–

(0.8)

(0.8)

(62.2)

0.7

(61.5)

(61.5)

–

(61.5)

Statutory
2014
£m

1,306.8

(74.5)

1,232.3

(933.9)

–

298.4

2.1

(23.0)

(20.9)

277.5

(89.8)

187.7

186.8

0.9

187.7

Underlying 
as reported *  
2013 
£m 

Adjustments
(note 3.6)
2013
£m

1,376.1 

(80.2) 

1,295.9 

(920.1) 

– 

375.8 

1.4 

(16.6) 

(15.2) 

360.6 

(99.2) 

261.4 

260.3 

1.1 

261.4 

–

–

–

(9.4)

(185.9)

(195.3)

–

(1.2)

(1.2)

(196.5)

(17.4)

(213.9)

(213.9)

–

(213.9)

5 

5 

22.69p

22.65p

17.07p

17.04p

22.27p 

22.23p 

Statutory
2013
£m

1,376.1

(80.2)

1,295.9

(929.5)

(185.9)

180.5

1.4

(17.8)

(16.4)

164.1

(116.6)

47.5

46.4

1.1

47.5

3.97p

3.96p

All operations in the year relate to continuing operations.  

*  Underlying as reported is at 2013 reported exchange rates.  

104 

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Consolidated statement of comprehensive income 
For the year ended 30 September 2014 

Profit for the year 

Other comprehensive income/(expense): 

Items that will not be reclassified to profit or loss: 

Actuarial (loss)/gain on post-employment benefit obligations 

Deferred tax credit/(charge) on actuarial loss on post-employment benefit obligations 

Items that may be reclassified to profit or loss: 

Exchange differences on translating foreign operations 

Exchange differences recycled to the income statement in respect of the disposal of foreign operations 

Other comprehensive expense for the year, net of tax 

Total comprehensive income for the year 

Total comprehensive income for the year attributable to: 

(cid:237)  Owners of the parent 
(cid:237)  Non-controlling interest 

Note  

14.4 

4 

14.3 

14.3 

2014 
£m

187.7

(0.4)

0.4

–

(39.6)

–

(39.6)

2013
£m

47.5

1.1

(0.4)

0.7

28.4

(44.5)

(16.1)

(39.6)

(15.4)

148.1

32.1

14.6 

147.2

0.9

148.1

31.0

1.1

32.1

The Sage Group plc | Annual Report & Accounts 2014 

105

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated balance sheet 
As at 30 September 2014 

Non-current assets  

Goodwill  

Other intangible assets  

Property, plant and equipment  

Deferred income tax assets  

Current assets  

Inventories  

Trade and other receivables  

Cash and cash equivalents (excluding bank overdrafts) 

Total assets  

Current liabilities  

Trade and other payables  

Current income tax liabilities  

Borrowings  

Other financial liabilities  

Deferred consideration  

Deferred income  

Non-current liabilities  

Borrowings  

Other financial liabilities  

Post-employment benefits  

Deferred income tax liabilities  

Deferred income 

Total liabilities  

Net assets  

Equity attributable to owners of the parent 

Ordinary shares 

Share premium 

Other reserves  

Retained earnings  

Non-controlling interest 

Total equity 

Note 

6.1 

6.2  

7 

10  

8.1  

8.2  

12.3  

8.3  

12.4 

13.4 

12.4  

13.4 

9  

10 

14.1  

14.3 

14.6 

2014
£m

2013
£m

1,433.0

1,515.2

98.1

126.7

21.9

113.5

128.8

18.7

1,679.7

1,776.2

2.0

321.5

144.6

468.1

2.2

311.2

100.8

414.2

2,147.8

2,190.4

(297.3)

(23.7)

(125.4)

(60.1)

(3.5)

(402.7)

(912.7)

(287.6)

(35.7)

(21.0)

(30.0)

(8.2)

(406.8)

(789.3)

(415.8)

(440.6)

–

(13.6)

(19.1)

(2.7)

(54.2)

(12.9)

(23.1)

–

(451.2)

(530.8)

(1,363.9)

(1,320.1)

783.9

870.3

11.7

535.9

88.8

147.5

783.9

–

783.9

11.7

532.2

60.4

267.0

871.3

(1.0)

870.3

The consolidated financial statements on pages 104 to 154 were approved by the Board of Directors on 3 December 2014 and are signed on their behalf by:  

S Hare,  
Chief Financial Officer 

106 

The Sage Group plc | Annual Report & Accounts 2014 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
Consolidated statement of changes in equity 
For the year ended 30 September 2014 

Attributable to owners of the parent

Ordinary 
shares 
£m

Share 
premium 
£m

Other 
reserves 
£m

Retained 
earnings  
£m 

Non-controlling 
interest 
£m

Total 
£m

Total equity 
£m

At 1 October 2013 

Profit for the year 

Other comprehensive income/(expense): 

Exchange differences on translating foreign  
operations (note 14.3) 

Actuarial loss on post-employment benefit  
obligations (note 9) 

Deferred tax credit on actuarial gain on  
post-employment obligations (note 10) 

Total comprehensive (expense)/income  
for the year ended 30 September 2014 

Transactions with owners:  

Employee share option scheme: 

(cid:237)  Proceeds from shares issued 
(cid:237)  Value of employee services, net of deferred tax  

Purchase of treasury shares (note 14.4) 

Expenses related to purchase of treasury shares 

Close period share buyback programme (note 13.4) 

Purchase of non-controlling interest (note 13.4) 

Dividends paid to owners of the parent (note 14.5) 

Total transactions with owners  
for the year ended 30 September 2014 

11.7

532.2

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

3.7

–

–

–

–

–

–

3.7

535.9

60.4

–

267.0 

186.8 

871.3

186.8

(1.0)

0.9

870.3

187.7

(39.6)

– 

(39.6)

–

–

(0.4) 

(0.4)

0.4 

0.4

–

–

–

(39.6)

(0.4)

0.4

(39.6)

186.8 

147.2

0.9

148.1

–

–

–

–

–

68.0

–

68.0

88.8

– 

7.8 

(89.5) 

(0.2) 

(30.1) 

(68.1) 

3.7

7.8

(89.5)

(0.2)

(30.1)

(0.1)

(126.2) 

(126.2)

(306.3) 

(234.6)

147.5 

783.9

–

–

–

–

–

0.1

–

0.1

–

3.7

7.8

(89.5)

(0.2)

(30.1)

–

(126.2)

(234.5)

783.9

At 30 September 2014 

11.7

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The Sage Group plc | Annual Report & Accounts 2014 

107

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of changes in equity continued 

At 1 October 2012 

Profit for the year 

Other comprehensive income/(expense): 

Exchange differences on translating foreign operations 
(note 14.3) 

Exchange differences recycled to the income  
statement in respect of the disposal of foreign  
operations (note 14.3) 

Actuarial gain on post-employment benefit obligations 
(note 9) 

Deferred tax charge on actuarial gain on post-
employment obligations  

Total comprehensive (expense)/income  
for the year ended 30 September 2013 

Transactions with owners:  

Employee share option scheme: 

(cid:237)  Proceeds from shares issued 
(cid:237)  Value of employee services  

Purchase of treasury shares (note 14.4) 

Expenses related to purchase of treasury shares 

Close period share buyback programme (note 13.4) 

Cancellation of treasury shares (note 14.1) 

Dividends paid to owners of the parent (note 14.5) 

Total transactions with owners  
for the year ended 30 September 2013 

At 30 September 2013 

Attributable to owners of the parent 

Ordinary 
shares 
£m

Share 
premium 
£m

13.3

524.5

–

–

–

–

–

–

–

–

–

–

–

(1.6)

–

(1.6)

11.7

–

–

–

–

–

–

7.7

–

–

–

–

–

–

7.7

532.2

Other 
reserves 
£m

76.5

–

Retained 
earnings  
£m 

Non-controlling 
interest 
£m

Total 
 £m 

Total equity 
£m

760.8 

1,375.1 

46.4 

46.4 

(2.1)

1.1

1,373.0

47.5

28.4

(44.5)

–

–

– 

– 

28.4 

(44.5) 

1.1 

1.1 

(0.4) 

(0.4) 

–

–

–

–

28.4

(44.5)

1.1

(0.4)

(16.1)

47.1 

31.0 

1.1

32.1

–

–

–

–

–

–

–

–

– 

2.9 

7.7 

2.9 

(251.0) 

(251.0) 

(2.0) 

30.0 

– 

(2.0) 

30.0 

(1.6) 

(320.8) 

(320.8) 

(540.9) 

(534.8) 

–

–

–

–

–

–

–

–

60.4

267.0 

871.3 

(1.0)

7.7

2.9

(251.0)

(2.0)

30.0

(1.6)

(320.8)

(534.8)

870.3

108 

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Consolidated statement of cash flows 
For the year ended 30 September 2014 

Cash flows from operating activities  

Cash generated from continuing operations 

Interest paid  

Income tax paid  

Net cash generated from operating activities  

Cash flows from investing activities  

Acquisitions of subsidiaries, net of cash acquired  

Acquisition of other financial assets 

Disposal of subsidiaries, net of cash disposed 

Purchases of intangible assets  

Purchases of property, plant and equipment  

Proceeds from sale of property, plant and equipment  

Interest received  

Net cash generated from investing activities  

Cash flows from financing activities  

Proceeds from issuance of ordinary shares 

Purchase of treasury shares  

Purchase of non-controlling interest 

Finance lease principal payments  

Proceeds from borrowings  

Repayments of borrowings  

Movements in cash collected from customers 

Dividends paid to owners of the parent 

Net cash used in financing activities  

Net increase in cash, cash equivalents and bank overdrafts  
(before exchange rate movement) 

Effects of exchange rate movement 

Net increase in cash, cash equivalents and bank overdrafts 

Cash, cash equivalents and bank overdrafts at 1 October  

Cash, cash equivalents and bank overdrafts at 30 September  

Note 

12.1  

2014
 £m

382.4

(21.6)

(107.2)

253.6

15.1 

(14.1)

15.4 

6.2  

7 

3.5  

13.4 

14.5  

12.2 

12.2 

12.2 

–

–

(8.3)

(19.7)

1.1

2.1

(38.9)

3.7

(91.0)

(50.4)

(1.9)

171.0

(71.8)

15.5

(126.2)

(151.1)

63.6

(2.8)

60.8

82.9

143.7

2013
 £m

417.4

(12.6)

(118.6)

286.2

(14.7)

(6.0)

81.4

(9.6)

(14.1)

4.7

1.4

43.1

7.7

(251.0)

–

(1.1)

514.1

(256.5)

9.5

(320.8)

(298.1)

31.2

(2.7)

28.5

54.4

82.9

The Sage Group plc | Annual Report & Accounts 2014 

109

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Basis of preparation and critical accounting estimates and judgements 

1 Basis of preparation and critical accounting estimates and judgements  
Accounting policies applicable across the financial statements are shown below. Accounting policies that are specific to a component of the financial 
statements have been incorporated into the relevant note.  

Basis of preparation 
The consolidated financial statements of The Sage Group plc have been prepared in accordance with International Financial Reporting Standards 
(“IFRS“) as adopted by the European Union (“EU“) and International Financial Reporting Standards Interpretations Committee (“IFRIC“) interpretations as 
adopted by the EU. The consolidated financial statements have been prepared under the historical cost convention, except where adopted IFRS require 
an alternative treatment. The principal variations from the historical cost convention relate to derivative financial instruments which are measured at fair 
value through profit or loss.  

The financial statements of the Group comprise the financial statements of the Company and entities controlled by the Company (its subsidiaries) 
prepared at the end of the reporting period. The accounting policies have been consistently applied across the Group. Control is achieved where the 
Company has the power to govern the financial and operating policies of an entity so as to benefit from its activities. 

New or amended accounting standards 
The following amended standards have been adopted in the financial statements. These have not had a material impact. 

Accounting standard  

IAS 19 (revised 2011), “Employee Benefits” 

Requirement 
This introduces changes to the recognition, 
measurement, presentation and disclosure of 
post-employment benefits. The effect of this 
standard is to remove the previous concept of 
recognising an expected return on plan assets.  

IFRS 13, “Fair Value Measurement” 

This introduces the requirement for entities to 
classify fair value measurements into a “fair value 
hierarchy” based on the nature of the inputs. 

Impact on financial statements 
The Group operates two small defined benefit 
schemes (the majority of the Group’s employees 
are members of defined contribution schemes), 
therefore the impact is minimal. We have made 
some minor updates to the wording in the 
disclosure note however no restatement has  
been made on the grounds of materiality.  

The disclosure in note 13.1 has been updated  
to include the fair value hierarchy.  

The following new or amended standards have been adopted in the financial statements but have had no impact on the financial statements.  

–  Amendment to IAS 1, “Presentation of Financial Statements” 
–  Amendment to IAS 16, “Property, Plant and Equipment” 
–  Amendments to IFRS 1, “First-time Adoption of International Financial Reporting Standards” 
–  Amendment to IFRS 7, “Financial Instruments: Disclosures” 
–  Amendment to IAS 12, “Income taxes on deferred tax” 

Going concern 
The Group’s business activities, together with the factors likely to affect its future development, performance and position, are set out in the Strategic 
report on pages 2 to 59. 

Having made reasonable enquiries, the directors are satisfied that the Group has sufficient resources to continue in operation for the foreseeable future,  
a period of not less than 12 months from the date of this report. Accordingly, the consolidated financial statements have been prepared on a going 
concern basis and in accordance with those parts of the Companies Act 2006 applicable to companies reporting under IFRS. 

Foreign currencies 
The consolidated financial statements are presented in sterling, which is the functional currency of the parent Company and the presentation currency  
for the consolidated financial statements. 

Foreign currency transactions are recorded at the rates of exchange prevailing on the dates of the transactions. Foreign currency monetary items are 
translated at the rates prevailing at the end of the reporting period. Non-monetary items carried at fair value that are denominated in foreign currencies 
are retranslated at the rates prevailing on the date when the fair value was determined. Non-monetary items that are measured in terms of historical  
cost in a foreign currency are not retranslated. 

Exchange differences arising on the settlements of monetary items and on the retranslation of monetary items are included in profit or loss for the  
period. Exchange differences arising on the retranslation of non-monetary items carried at fair value are included in profit or loss for the period except  
for differences arising on the retranslation of non-monetary items in respect of which gains and losses are recognised outside profit or loss. For such 
non-monetary items, any exchange component of that gain or loss is also recognised outside profit or loss. 

110 

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The assets and liabilities of the Group’s subsidiaries outside of the UK are translated into sterling using period end exchange rates. Income and  
expense items are translated at the average exchange rates for the period. Where differences arise between these rates, they are recognised in other 
comprehensive income and the translation reserve. 

When a foreign operation is partially disposed of or sold, exchange differences that were recorded in other comprehensive income are recycled in the 
income statement as part of the gain or loss on sale, with the exception of exchange differences recorded in equity prior to the transition to IFRS on  
1 October 2004, in accordance with IFRS 1, “First-time Adoption of International Financial Reporting Standards”. 

Critical accounting estimates and judgements 
The preparation of financial statements requires the use of accounting estimates and assumptions by management. It also requires management to 
exercise its judgement in the process of applying the accounting policies. We continually evaluate our estimates, assumptions and judgements based  
on available information. The areas involving a higher degree of judgement or complexity are described below. 

Revenue recognition 
The key area of judgement in respect of recognising revenue is the timing of recognition, specifically in relation to recognition and deferral of revenue  
on licence, support and other contracts where management assumptions and estimates are necessary.  

For instance, when products are bundled together for the purpose of sale, the associated revenue, net of any applicable discounts, is allocated between 
the constituent parts of the bundle on a relative fair value basis, which determines the pattern of revenue recognition. The Group has a systematic basis 
for allocating relative fair values in these situations, based upon published list prices. In the limited circumstances in which published list prices are not 
available, a prudent approach is taken, whereby any discounts are recognised immediately. See note 3.1 for the revenue recognition policy.  

Goodwill impairment 
The judgements in relation to goodwill impairment testing relate to the assumptions applied in calculating the value in use of the operating companies 
being tested for impairment and the ongoing appropriateness of the cash-generating units (“CGUs”) for the purpose of impairment testing. The key 
assumptions applied in the calculation relate to the future performance expectations of the business. The carrying value of goodwill and the key 
assumptions used in performing the annual impairment assessment are disclosed in note 6.1. 

Archer Capital litigation 
The claim for damages made by Archer Capital in relation to the potential purchase of MYOB continues to be strongly rejected by management.  
Based on supporting expert legal advice, management do not consider there to be a present obligation and the possibility of an outflow of resources  
is remote. As such, no provision or contingent liability has been recognised in these financial statements. 

Tax provisions 
The Group recognises certain provisions and accruals in respect of tax which involve a degree of estimation and uncertainty where the tax treatment 
cannot be finally determined until a resolution has been reached by the relevant tax authority. Management bases estimates of the likely outcome of 
decisions by tax authorities on transactions and events whose treatment for tax purposes is uncertain. 

Future accounting standards 
The directors also considered the impact on the Group of other new and revised accounting standards, interpretations or amendments. The following 
revised and new accounting standards are currently endorsed but not yet effective for the Group for the year ended 30 September 2014. None are 
expected to be material to the financial statements. 

–  Amendment to IAS 27, “Separate Financial Statements” 
–  Amendment to IAS 28, “Investments in Associates and Joint Ventures” 
–  Amendment to IAS 32, “Financial Instruments: Presentation” 
–  Amendment to IAS 36, “Impairment of Assets” 
–  Amendment to IAS 39, “Financial Instruments: Recognition and Measurement” 
–  IFRS 10, “Consolidated Financial Statements”  
–  IFRS 11, “Joint Arrangements” 
–  IFRS 12, “Disclosure of Interests in Other Entities” 
–  IFRIC 21, “Levies” 
–  IFRS 15, “Revenue from contracts with customers” is expected to be effective from 1 January 2017. The directors would not usually look so far 
ahead at new accounting standards; however, it is expected that this new standard may have a significant impact on revenue recognition for the 
software industry 

The Sage Group plc | Annual Report & Accounts 2014 

111

 
 
 
 
 
 
 
Results for the year  

2 Segment information 

This note shows how Group revenue and Group operating profit are split across the three geographical regions in which we operate, being  
Europe, Americas and Africa, Australia, Middle East and Asia (“AAMEA”). 

For each geographical region, revenue and operating profit are compared to prior year in order to understand the movements in the year.  
This comparison is provided for statutory, underlying and organic revenue and operating profit.  

–  Statutory results are the IFRS statutory results.  
–  Underlying is a non-GAAP measure. Adjustments are made to statutory results to arrive at an underlying result which is in line with how the 

business is managed and measured on a day to day basis. Adjustments are made for items that are individually important in order to understand 
the financial performance. If included, these items could distort understanding of the performance for the year and the comparability between 
periods. See note 3.6 for details of these adjustments. In addition, the prior year underlying values are translated at current exchange rates,  
so that exchange rate impacts do not distort comparisons.  

–  Organic is a non-GAAP measure. The contributions of current and prior year acquisitions and disposals are removed, so that results can be 

compared to prior year on a like for like basis.  

In addition, the following reconciliations are made in this note.  

–  Revenue per region reconciled to the profit for the year as per the income statement. 
–  Statutory operating profit reconciled to underlying operating profit per region (detailing the adjustments made). 

Accounting policy  
In accordance with IFRS 8, “Operating Segments”, information for the Group’s operating segments has been derived using the information used  
by the chief operating decision maker. The Group’s Executive Committee has been identified as the chief operating decision maker in accordance 
with their designated responsibility for the allocation of resources to operating segments and assessing their performance. The Executive Committee 
use organic and underlying data to monitor business performance. Operating segments are reported in a manner which is consistent with the 
operating segments produced for internal management reporting. 

The Group is organised into three operating segments. The UK is the home country of the parent. The main operations are in the following territories: 

–  Europe (France, UK & Ireland, Spain, Germany, Switzerland, Poland, Portugal and Sagepay) 
–  Americas (US, Brazil and Canada)  
–  AAMEA (Africa, Australia, Middle East and Asia) 

The Africa operations are principally based in South Africa; the Middle East and Asia operations are principally based in Singapore, Malaysia and UAE. 

Segment reporting 
The tables below show a segmental analysis of the results for continuing operations. 

The revenue analysis in the table below is based on the location of the customer which is not materially different from the location where the order is 
received and where the assets are located. 

112 

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2.1 Revenue by segment 

Year ended 30 September 2014 

Statutory
 £m

Underlying
adjustments
£m

Underlying
£m

Organic 
adjustments 
£m

Organic 
 £m 

Statutory
%

Underlying 
%

Recurring revenue by segment 

Europe 

Americas 

AAMEA 

Recurring revenue 

535.8

334.8

81.0

951.6

–

–

–

–

Software and software related services (“SSRS”) revenue by segment 

Europe 

Americas 

AAMEA 

SSRS revenue 

Total revenue by segment 

Europe 

Americas 

AAMEA 

Total revenue 

214.6

77.2

63.4

355.2

750.4

412.0

144.4

1,306.8

–

–

–

–

–

–

–

–

535.8

334.8

81.0

951.6

214.6

77.2

63.4

355.2

750.4

412.0

144.4

(0.3)

–

–

(0.3)

535.5 

334.8 

81.0 

951.3 

(0.1)

214.5 

–

–

77.2 

63.4 

(0.1)

355.1 

(0.4)

–

–

750.0 

412.0 

144.4 

1,306.8

(0.4)

1,306.4 

0%

-6%

-3%

-3%

-11%

-15%

-6%

-11%

-3%

-8%

-4%

-5%

3%

1%

14%

3%

-9%

-8%

10%

-6%

-1%

0%

12%

0%

Change

Organic 
%

7%

6%

14%

7%

-4%

2%

10%

-1%

4%

5%

12%

5%

Statutory
 £m

Underlying 
adjustments 
£m

Underlying 
as reported
 £m

Year ended 30 September 2013

Impact of 
foreign 
exchange 
 £m 

Underlying
 £m

Organic 
adjustments 
£m

Organic
 £m

Recurring revenue by segment 

Europe 

Americas 

AAMEA 

Recurring revenue 

535.2

357.5

83.4

976.1

Software and software related services (“SSRS”) revenue by segment 

Europe 

Americas 

AAMEA 

SSRS revenue 

Total revenue by segment 

Europe 

Americas 

AAMEA 

Total revenue 

241.7

90.7

67.6

400.0

776.9

448.2

151.0

1,376.1

–

–

–

–

–

–

–

–

–

–

–

–

535.2

357.5

83.4

976.1

241.7

90.7

67.6

400.0

776.9

448.2

151.0

1,376.1

(12.5) 

(27.2) 

(12.1) 

(51.8) 

(4.6) 

(7.1) 

(10.0) 

(21.7) 

(17.1) 

(34.3) 

(22.1) 

(73.5) 

522.7

330.3

71.3

924.3

237.1

83.6

57.6

378.3

759.8

413.9

128.9

1,302.6

(21.8)

(13.3)

(0.3)

(35.4)

(13.6)

(7.6)

(0.1)

(21.3)

(35.4)

(20.9)

(0.4)

(56.7)

500.9

317.0

71.0

888.9

223.5

76.0

57.5

357.0

724.4

393.0

128.5

1,245.9

The Sage Group plc | Annual Report & Accounts 2014 

113

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Results for the year continued 

2 Segment information continued 

2.2 Operating profit by segment 

Statutory 
 £m 

Underlying 
adjustments 
£m

Underlying
 £m

Organic 
adjustments 
£m

Organic
 £m

Statutory  
 % 

Underlying 
%

Year ended 30 September 2014

Operating profit by segment 

Europe 

Americas 

AAMEA 

Total operating profit 

206.4 

53.0 

39.0 

298.4 

8.4

52.8

0.2

61.4

214.8

105.8

39.2

359.8

–

–

–

–

 Statutory
 £m

Underlying 
adjustments
 £m

Underlying as 
reported
 £m

Operating profit by segment 

Europe 

Americas 

AAMEA 

Total operating profit 

155.7

(13.7)

38.5

180.5

64.5

128.7

2.1

195.3

The results by segment from continuing operations were as follows: 

Year ended 30 September 2014 

Revenue 

Segment statutory operating profit 

Finance income  

Finance costs 

Profit before income tax  

Income tax expense 

Profit for the year  

220.2

115.0

40.6

375.8

Note

3.5

3.5

4

No single customer contributed more than 10% of the Group’s revenue in the current or prior year. 

Reconciliation of underlying operating profit to statutory operating profit 

Underlying operating profit 

Amortisation of acquired intangible assets 

Fair value adjustments and goodwill impairment 

Acquisition-related items 

Litigation costs 

Statutory operating profit 

214.8

105.8

39.2

359.8

Impact of 
foreign 
exchange
 £m

(4.9)

(10.9)

(5.0)

(20.8)

33% 

487% 

1% 

65% 

0%

2%

10%

1%

Underlying  
 £m 

Organic 
adjustments
£m

215.3 

104.1 

35.6 

355.0 

(11.7)

(5.9)

(0.3)

(17.9)

Europe
 £m

750.4

206.4

Americas 
 £m 

412.0 

53.0 

AAMEA 
£m

144.4

39.0

Europe
£m

214.8

(6.9) 

–

(0.1) 

(1.4) 

206.4

Americas 
£m 

105.8 

(7.3) 

(44.7) 

(0.8) 

– 

53.0 

AAMEA
£m

39.2

(0.3)

–

0.1

–

39.0

Change

Organic
 %

6%

8%

11%

7%

Organic
£m

203.6

98.2

35.3

337.1

Group
 £m

1,306.8

298.4

2.1

(23.0)

277.5

(89.8)

187.7

Group
£m

359.8

(14.5)

(44.7)

(0.8)

(1.4)

298.4

 Year ended 30 September 2013

114 

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The results by segment from continuing operations were as follows: 

Year ended 30 September 2013 

Revenue 

Segment statutory operating profit/(loss) 

Finance income 

Finance costs 

Profit before income tax  

Income tax expense 

Profit for the year  

Europe
 £m

776.9

155.7

Americas 
 £m 

448.2 

(13.7) 

AAMEA
 £m

151.0

38.5

Note

3.5

3.5

4

Year ended 30 September 2013 
Reconciliation of underlying operating profit previously reported 
to statutory operating profit 

Underlying operating profit as previously reported 

Amortisation of acquired intangible assets 

Fair value adjustments and goodwill impairment 

Acquisition-related items 

Loss on disposal and litigation costs 

Statutory operating profit/(loss) 

Europe
£m

220.2

(10.0)

–

–

(54.5)

155.7

Americas 
£m 

115.0 

(8.4) 

13.5 

(0.1) 

(133.7) 

(13.7) 

AAMEA
£m

40.6

(0.7)

(1.4)

–

–

38.5

Group
 £m

1,376.1

180.5

1.4

(17.8)

164.1

(116.6)

47.5

Group
£m

375.8

(19.1)

12.1

(0.1)

(188.2)

180.5

The Sage Group plc | Annual Report & Accounts 2014 

115

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Results for the year continued 

3 Profit before income tax 

This note sets out the Group’s revenue recognition policy. It also analyses the Group’s profit before tax, by looking in more detail at the key  
operating costs, including a breakdown of the costs incurred as an employer, research and development costs, the cost of the external audit  
of the Group’s financial statements and finance costs. 

In addition, this note analyses the future amounts payable under operating lease agreements, which the Group has entered into as at the  
year-end. These commitments are not included as liabilities on the consolidated balance sheet.  

This note also provides a breakdown of any material and non-recurring costs that have been reported separately on the face of the  
income statement.  

3.1 Revenue 

Accounting policy  
Revenue is measured at the fair value of the consideration received or receivable and represents amounts received or receivable for goods and 
services provided in the normal course of business, net of discounts, VAT and other sales-related taxes. 

The Group reports revenue under two revenue categories, being; 

1. Recurring revenue: including subscription contracts (including pay as you go contracts), maintenance and support, combined software/support 

service contracts and payment processing services.  

Subscription contract revenue and maintenance and support revenue is recognised on a straight-line basis over the term of the contract (including 
non-specified upgrades when included). Revenue relating to future periods is classified as deferred income on the balance sheet.  

Payment processing services revenue is recognised when the outcome of such transactions can be estimated reliably; the associated revenue is 
recognised by reference to the stage of completion of the transaction at the end of the reporting period. 

2. Software and software-related services: including perpetual software licences, upgrades and other software-related services such as business 

forms, professional services and training. 

Perpetual software licences and specified upgrades revenue is recognised when the significant risks and rewards of ownership relating to the licence 
have been transferred and it is probable that the economic benefits associated with the transaction will flow to the Group. This is deemed to be when 
the goods have left the warehouse to be shipped to the customer or when electronic delivery has taken place.  

Other product revenue (which includes business forms and hardware) is recognised as the products are shipped to the customer. 

Where software is sold with after-sales service, the consideration is allocated between the different elements on a relative fair value basis. 

When products are bundled together before being sold to the customer, it is necessary to apply the recognition criteria to the separately identifiable 
components of a single transaction in order to reflect the substance of the transaction. If discounts on bundles are offered, the discount is applied  
to the constituent parts of the bundle, based upon fair value. 

Other services (which include the sale of professional services and training) revenue associated with the transaction is recognised by reference to the 
stage of completion of the transaction at the end of the reporting period. 

116 

The Sage Group plc | Annual Report & Accounts 2014 

 
 
3.2 Operating profit  

The following items have been included in arriving at operating profit  

Staff costs  

Cost of inventories recognised as an expense (included in cost of sales)  

Depreciation of property, plant and equipment 

Amortisation of intangible assets  

Fair value adjustments and goodwill impairment 

Loss on disposal of property, plant and equipment  

Loss on disposal of intangible assets 

Other operating lease rentals payable 

Net foreign exchange losses/(gains) 

Acquisition-related items 

Research and development expenditure  

Note  

3.3 

8.1 

7 

6.2 

3.6 

12.1 

12.1 

3.6 

6.2 

 2014
 £m

616.8

12.5

18.0

24.5

44.7

0.8

–

28.8

0.1

0.8

 2013
 £m

621.9

14.2

20.0

28.5

(12.1)

0.8

0.1

20.9

(0.4)

0.1

131.2

144.6

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Services provided by the Group’s auditors and network firms 
During the year, the Group (including its overseas subsidiaries) obtained the following services from the Group’s auditors at costs as detailed below: 

Fees payable to the Group’s auditors for the audit of the Plc’s companies and the consolidated accounts  

Fees payable to the Group’s auditors for the audit of the Company’s subsidiaries  

Fees payable to the Group’s auditors for audit-related assurance services 

Total audit fees 

Tax compliance services  

Tax advisory services 

Other non-audit services 

Total fees 

The total audit fee for the Group, including the audit of overseas subsidiaries, was £2.1m (2013: £2.0m).  

The Board’s policy in respect of the procurement of non-audit services for the Group’s auditor is set out on page 75. 

2014
 £m

0.3

1.7

0.1

2.1

0.6

0.3

0.1

3.1

2013
 £m

0.3

1.6

0.1

2.0

0.6

0.4

0.3

3.3

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The Sage Group plc | Annual Report & Accounts 2014 

117

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Results for the year continued 

3 Profit before income tax continued 
3.3 Employees and directors 

Average monthly number of people employed (including directors) 

By geographical location: 

Europe  

Americas  

AAMEA  

Staff costs (including directors on service contracts) 

Wages and salaries  

Social security costs  

Post-employment benefits 

Share-based payments  

Key management compensation  

Salaries and short-term employee benefits  

Post-employment benefits 

Share-based payments  

Note 

9 

14.2 

 2014
 number

2013
 number

7,071

3,529

1,994

7,620

3,497

2,124

12,594

13,241

 2014
 £m

503.4

94.4

11.0

8.0

616.8

2014
 £m

5.9

0.5

1.4

7.8

 2013 
£m

517.1

90.5

11.4

2.9

621.9

2013
 £m

6.4

0.5

1.3

8.2

The key management figures given above include directors. Key management personnel are deemed to be members of the Executive Committee as 
shown on page 64. 

3.4 Operating lease commitments  

Accounting policy 
Rentals payable under operating leases are charged to the income statement on a straight-line basis over the term of the relevant lease.  
Benefits received and receivable as an incentive to enter into an operating lease are also spread on a straight-line basis over the lease term. 

Total future minimum lease payments under non-cancellable operating leases falling due for payment as follows: 

Within one year  

Later than one year and less than five years  

After five years  

2014

2013

Property, 
vehicles, plant 
and equipment 
£m 

Property,
 vehicles, plant 
and equipment
 £m

29.5

77.0

29.8

136.3

33.6

88.1

34.1

155.8

The Group leases various offices and warehouses under non-cancellable operating lease agreements. These leases have various terms, escalation 
clauses and renewal rights. The Group also leases vehicles, plant and equipment under non-cancellable operating lease agreements. 

118 

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3.5 Finance income and costs  

Accounting policy 
Finance income and costs are recognised using the effective interest method. Finance costs are recognised in the income statement simultaneously 
with the recognition of an increase in a liability or the reduction in an asset.  

Finance income: interest income on short-term deposits 

Finance costs: 

Finance costs on bank borrowings 

Finance costs on US senior loan notes 

Amortisation of issue costs  

Imputed interest on put and call arrangement to acquire non-controlling interest and deferred consideration 

Finance costs 

Finance costs – net 

3.6 Adjustments between underlying and statutory results 

2014
 £m

2.1

(4.6)

(16.4)

(1.2)

(0.8)

(23.0)

2013
 £m

1.4

(1.4)

(14.4)

(0.9)

(1.1)

(17.8)

(20.9)

(16.4)

Accounting policy 
The business is managed and measured on a day to day basis using underlying results. To arrive at underlying results, certain adjustments are made 
for items that are individually important and which could, if included, distort the understanding of the performance for the year and the comparability 
between periods.  

Management apply judgement in determining which items should be excluded from underlying performance.  

Recurring items 
These are items which occur each year but which management judge to have a distorting effect on the underlying results of the Group. These  
items relate specifically to merger & acquisition (“M&A”) activity which by its nature is irregular in its impact. Items falling within this category include 
amortisation, fair value adjustments and acquisition related costs. These do not include operating or integration costs related to the acquisition. 
Recurring items are adjusted each year irrespective of materiality to ensure consistent treatment.  

Non-recurring items 
These are items which management judge to be of a one-off nature or non-operational, which would distort a reader of the Company’s  
accounts understanding of underlying business performance. 

The Sage Group plc | Annual Report & Accounts 2014 

119

 
 
 
 
 
 
 
 
 
 
 
 
Results for the year continued 

3 Profit before income tax continued 

3.6 Adjustments between underlying and statutory results continued 

Recurring
2014
£m

Non-
recurring
2014
£m

Total 
2014 
£m 

Recurring
2013
£m

Non-
recurring
2013
£m

Acquisition related items 

Amortisation of acquired intangibles 

Fair value adjustments 

Litigation costs 

Other acquisition-related items  

Other items 

Goodwill impairment 

Loss on disposal of non-core products 

Total adjustments made to operating profit  

Acquisition related items 

Imputed interest on put and call arrangements to acquire non-controlling 
interest and deferred consideration 

Total adjustments made to profit before income tax 

14.5

0.4

–

0.8

–

–

15.7

0.8

16.5

–

–

1.4

–

44.3

–

45.7

–

45.7

14.5 

0.4 

1.4 

0.8 

44.3 

– 

61.4 

0.8 

62.2 

19.1

(13.5)

–

0.1

–

–

5.7

1.2

6.9

Total
2013
£m

19.1

(13.5)

2.3

0.1

1.4

185.9

195.3

–

–

2.3

–

1.4

185.9

189.6

–

189.6

1.2

196.5

Recurring items 
Acquired intangibles are assets which have previously been recognised as part of business combinations. These assets are predominantly brands, 
customer relationships and technology rights. Further details including specific accounting policies in relation to these assets can be found in note 6.2. 

The fair value adjustment relates to the accounting loss on the settlement of the put and call arrangement to acquire 25% of the share capital of the 
Brazilian sub-group from the non-controlling interest holder. This transaction occurred in August 2014. Further details can be found in note 13.4. 

The adjustment relating to acquisition-related items is made up of the cost of carrying out business combinations in the year (£2.4m, 2013: £0.1m),  
partly offset by the net release of earn-out liabilities on previous acquisitions (£1.6m). Further details can be found in note 15.3. 

The imputed interest adjustment on the put and call arrangement relates to the accounting adjustment made during the year to discount this liability to its 
present value. This entry was made up until the liability was settled in August 2014. As above, further details can be found in note 13.4.  

Non-recurring items 
As a result of the annual goodwill impairment review, an impairment of the goodwill held in the Brazilian business has been identified in the year. This 
impairment is driven by economic conditions in Brazil and a re-measurement of the future performance of Brazil performed by management. Further 
details can be found in note 6.1. 

The adjustment relating to litigation costs relates to the defence of the Archer Capital case, which is strongly rejected by management. We have engaged 
in a vigorous defence of the case resulting in these non-recurring litigation costs. Based upon legal advice, no provision or contingent liability has been 
recognised in these financial statements. All other litigation costs which may be incurred through the normal course of business are charged through 
operational expenses.  

The loss on disposals in the prior year was incurred as a result of the disposal of non-core products. There are no such costs in the current year.  

See note 4 for the tax impact of these adjustments.  

120 

The Sage Group plc | Annual Report & Accounts 2014 

 
 
 
 
 
 
4 Income tax expense 

This note analyses the tax charge for this financial year which includes both current and deferred tax. Current tax expense represents the amount 
payable on this year’s taxable profits and any adjustments relating to prior years. Deferred tax is an accounting adjustment to provide tax that is 
expected to arise in the future due to differences between accounting and tax bases.  

This note outlines the tax accounting policies, the current and deferred tax charges in the year and presents a reconciliation of profit before tax in the 
income statement to the tax charge.  

Accounting policy 
The taxation charge for the year represents the sum of the tax currently payable and deferred tax. The charge is recognised in the income statement 
and statement of comprehensive income according to the accounting treatment of the related transaction. 

Current tax payable or receivable is based on the taxable income for the period and any adjustment in respect of prior periods. Current tax is 
calculated using tax rates that have been enacted or substantively enacted at the end of the reporting period. 

Deferred tax arises due to certain temporary differences between the carrying amounts of assets and liabilities in the financial statements and the 
corresponding tax bases. 

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Analysis of charge in the year  

Current tax  

– Current tax on profit for the year 

– Adjustment in respect of prior years  

Current tax 

Deferred tax 

– Origination and reversal of temporary differences 

– Adjustment in respect of prior years 

Deferred tax 

The current year tax charge is split into the following: 

Underlying tax charge 

Tax (credit)/charge on adjustments between the underlying and statutory operating profit 

Income tax expense 

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 Note 

10 

2014
 £m

101.4

(4.2)

97.2

(5.3)

(2.1)

(7.4)

90.5

(0.7)

89.8

2013
 £m

136.6

(6.3)

130.3

(13.6)

(0.1)

(13.7)

99.2

17.4

116.6

The majority of the current tax adjustment in respect of prior years of £4.2m (2013: £6.3m) reflects the resolution of a number of historical tax matters 
with the tax authorities.  

Tax on items credited to other comprehensive income 

Deferred tax (credit)/charge on actuarial loss on post-employment benefit obligations 

Total tax on items (credited)/charged to other comprehensive income/equity 

2014
 £m

(0.4)

(0.4)

2013
 £m

0.4

0.4

The Sage Group plc | Annual Report & Accounts 2014 

121

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
Results for the year continued 

4 Income tax expense continued 

The tax for the year is higher (2013: higher) than the standard rate of corporation tax in the UK of 22% (2013: 23.5%)  
The differences are explained below: 

Statutory profit on ordinary activities before income tax 

Adjustments  

Underlying profit on ordinary activities before income tax 

Underlying profit on ordinary activities multiplied by rate of corporation tax in the UK of 22% (2013: 23.5 %)  

Note 

3.6 

Tax effects of: 

Adjustments in respect of prior years 

Adjustments in respect of foreign tax rates  

Non-deductible expenses and permanent items net of non-taxable income and other credits 

Local business tax  

Tax credits 

Utilisation of unrecognised losses 

Underlying tax charge  

Tax (credited)/charged on adjustments between underlying and statutory results 

Total statutory income tax 

2014
 £m

277.5

62.2

339.7

74.7

(6.3)

22.0

(0.6)

2.8

(2.1)

–

90.5

(0.7)

89.8

2013 
 £m

164.1

196.5

360.6

84.7

(6.4)

24.1

(1.7)

3.3

(2.4)

(2.4)

99.2

17.4

116.6

The underlying effective tax rate of 27% (2013: 28%) is higher than the UK’s statutory rate of tax due to the geographic profile of the Group. In  
addition, there is an obligation to account for local business taxes in the corporate tax charge. These additional tax charges are offset by research  
and development tax credits which are a government incentive in a number of operating territories.  

5 Earnings per share  

This note shows how earnings per share (“EPS”) is calculated. EPS is the amount of post-tax profit attributable to each ordinary share. Basic EPS  
is calculated on profit for the year attributable to equity shareholders divided by the weighted average number of shares in issue during the year.  
Diluted EPS shows what the impact would be if all outstanding share options were exercised and treated as ordinary shares at the year-end.  

This note also provides a reconciliation between the statutory profit figure, which ties to the primary statements on page 104, and the Group’s internal 
measure of performance, underlying profit. See note 3.6 for details of the adjustments made between statutory and underlying profit, and note 4  
for the tax impact on these adjustments. 

Accounting policy 
Basic earnings per share is calculated by dividing the profit for the year by the weighted average number of ordinary shares in issue during the year, 
excluding those held as treasury shares, which are treated as cancelled. 

For diluted earnings per share, the weighted average number of ordinary shares in issue is adjusted to assume conversion of all dilutive potential 
ordinary shares. The Group has one class of dilutive potential ordinary shares. They are share options granted to employees where the exercise  
price is less than the average market price of the Company’s ordinary shares during the year. 

122 

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Reconciliations of the earnings and weighted average number of shares  

Underlying
 2014

Underlying  
2013 

Statutory 
2014

Statutory 
2013

Earnings (£m) 

Profit for the year  

Number of shares (millions) 

Weighted average number of shares 

Dilutive effects of shares 

Earnings per share 

Basic earnings per share (pence) 

248.3

260.3 

186.8

46.4

1,094.4

1,168.8 

1,094.4

1,168.8

1.7

2.0 

1.7

2.0

1,096.1

1,170.8 

1,096.1

1,170.8

22.69

22.27 

17.07

Diluted earnings per share (pence) 

22.65

22.23 

17.04

Reconciliation between statutory and underlying earnings per share 

Earnings: Statutory profit for the year  

Adjustments: 

Intangible amortisation excluding amortisation of acquired intangible assets  

Other acquisition-related items 

Goodwill impairment and fair value adjustments 

Litigation costs 

Loss on disposal of non-core products 

Imputed interest on put and call arrangement to acquire non-controlling interest and deferred consideration 

Taxation on adjustments 

Net adjustments 

Earnings – underlying profit for the year (before exchange movement) 

Exchange movement 

Taxation on exchange movement 

Net exchange movement 

Earnings – underlying profit for the year (after exchange movement) 

2014 
£m

186.8

14.5

0.8

44.7

1.4

–

0.8

(0.7)

61.5

248.3

248.3

Exchange movement relates to the retranslation of prior year results to current year exchange rates as shown in the table on page 47 within the  
financial review. 

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2013 
£m

46.4

19.1

0.1

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2.3

185.9

1.2

17.4

213.9

260.3

(10.6)

(4.5)

(15.1)

245.2

The Sage Group plc | Annual Report & Accounts 2014 

123

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities 

6 Intangible assets  

This note provides details of the non-physical assets used by the Group to generate revenues and profits. These assets include items such as 
goodwill, and other intangible assets such as brands, customer relationships, computer software, intellectual property and technology which have 
predominantly been acquired as part of business combinations. These assets are initially measured at fair value, meaning the best estimate of the 
value for which these assets could be sold in an arm’s length transaction. 

Goodwill represents the excess between the amount paid to acquire the businesses over the fair value of the net assets at the acquisition date. 

This section also explains the accounting policies applied and the specific judgements and estimates made by the directors in arriving at the carrying 
value of these assets. 

6.1 Goodwill 

Accounting policy 
Goodwill arising from the acquisition of a subsidiary represents the excess of the consideration transferred, the amount of any non-controlling  
interest in the acquiree and the acquisition date fair value of any previous equity interest in the acquiree over the fair value of the Group’s total 
identifiable net assets acquired. Goodwill is carried at cost less accumulated impairment losses. 

Goodwill previously written-off directly to reserves under UK GAAP prior to 1 October 1998 has not been reinstated and is not recycled to the  
income statement on the disposal of the business to which it relates. Gains and losses on disposal of the entity include the carrying amount of the 
foreign exchange on the goodwill relating to the entity sold (except for goodwill taken to reserves prior to the transition to IFRS on 1 October 2004). 

Goodwill is allocated to cash-generating units (“CGUs”) for the purpose of impairment testing. The recoverable amount of the CGU to which the 
goodwill relates is tested annually for impairment or when events or changes in circumstances indicate that it might be impaired.  

Goodwill is allocated to CGUs expected to benefit from the synergies of the combination and the allocation represents the lowest level at which 
goodwill is monitored.  

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– Additions  

– Disposals  

– Exchange movement  

At 30 September  

Impairment at 1 October 

– Impairment in the year 

– Exchange movement 

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15.4  

2014 
£m

2013
 £m

1,516.6

1,814.4

7.6

–

(47.5)

1,476.7

1.4

44.3

(2.0)

43.7

11.8

(319.0)

9.4

1,516.6

–

1.4

–

1.4

Net book amount at 30 September 

1,433.0

1,515.2

Details of acquisitions and disposals in the year are shown in note 15.  

124 

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Goodwill impairment tests 
The following table shows the allocation of the carrying value of goodwill at the end of the reporting period by CGU: 

France 

UK & Ireland 

Spain  

Sage Pay Europe 

Germany  

Switzerland  

Poland  

Portugal 

North America  

– Sage Business Solutions Division 

– Sage Payment Solutions Division 

Brazil 

South Africa  

Australia  

Asia  

2014
 £m

196.7

180.6

112.9

24.2

31.4

32.8

6.2

4.9

533.6

154.1

76.8

39.7

20.4

18.7

2013
 £m

212.2

180.6

121.2

25.1

26.4

34.7

6.5

4.1

533.2

156.1

130.8

40.6

24.8

18.9

1,433.0

1,515.2

The Group conducts annual impairment tests by comparing the carrying value of goodwill in the CGU to the recoverable amount of the CGU.  
The recoverable amounts of CGUs are determined as the higher of fair value less costs to sell and the value-in-use. In determining value-in-use, 
estimated future cash flows are discounted to their present value.  

In all cases, the approved plans for the five years following the current financial year form the basis for the cash flow projections for a CGU. Beyond  
the five year plan these projections are extrapolated using an estimated long-term growth rate. The key assumptions in the value-in-use calculations 
are the average medium term revenue growth rate, the long-term operating margin and the long-term growth rate of net operating cash flows. 

–  The average medium-term revenue growth rate for the first five years is primarily based on past performance. The average revenue growth  

rate applied to CGU’s was in the range of 1% (2013: 2%) to 15% (2013: 14%) reflecting the specific rates for each territory. 

–  The long-term operating margin assumed for a CGU’s operations is primarily based on past performance. The long-term operating margin applied 

to CGUs was in the range of 26% (2013: 20%) to 62% (2013: 47%), reflecting the specific rates for each territory.  

–  Long-term growth rates of net operating cash flows are assumed to be equal to the long-term growth rate in the gross domestic product of the 
country in which the CGU’s operations are undertaken and were in the range of 1.3% (2013: 1.8%) to 5.1% (2013: 5.8%) reflecting the specific 
rates for each territory. 

Discount rate 
The Group uses a discount rate based on a local Weighted Average Cost of Capital (“WACC”) for each CGU, applying local government yield bonds  
and tax rates to each CGU on a geographical basis. The discount rate applied to a CGU represents a pre-tax rate that reflects the market assessment  
of the time value of money at the end of the reporting period and the risks specific to the CGU. The discount rates applied to CGUs were in the range  
of 6.03% (2013: 4.4%) to 17.05% (2013: 13.65%), reflecting the specific rates for each territory.  

Impairment charge  
The Group performed its annual test for impairment, in the fourth quarter of 2014. The recoverable amount exceeded the carrying value for all CGUs  
with the exception of Brazil (Americas segment). An impairment of £44.3m was recognised, driven by economic uncertainty in Brazil which is expected 
to continue in the future. Management remain confident in the long-term contribution of Brazil to the Group. 

Following the impairment, the recoverable amount of the Brazilian CGU is £76.8m. The key assumptions used in the impairment calculation for Brazil 
were revenue growth of 11% per annum,  long term operating margin of 26%, long term growth of 3.8%, and discount rate of 17.05% (2013: 13.65%). 

The Sage Group plc | Annual Report & Accounts 2014 

125

 
 
 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities continued 

6 Intangible assets continued 
Sensitivity analysis 
A sensitivity analysis was performed for each of the other CGU’s to determine the headroom on the impairment calculation. Management believes  
that no reasonably possible change in any of the above key assumptions would cause the carrying value of any CGU, other than Brazil, to exceed its 
recoverable amount. 

6.2 Other intangibles 

Accounting policy 
Intangible assets arising on business combinations are initially held at fair value less accumulated amortisation and impairment losses. The main 
intangible assets recognised are brands, technology and customer relationships.  

Amortisation is charged to the income statement on a straight-line basis over their estimated useful lives. 

The estimated useful lives are as follows: 

Brand names  

– 3 to 20 years  

Technology/In process R&D (“IPR&D”) 

– 3 to 7 years 

Customer relationships 

– 4 to 15 years 

Other intangible assets that are acquired by the Group are stated at cost less accumulated amortisation and impairment losses if applicable. 
Software assets are amortised on a straight-line basis over their estimated useful lives, which do not exceed seven years. 

The carrying value of intangibles is reviewed for impairment whenever events indicate that the carrying value may not be recoverable.  

Internally generated software development costs qualify for capitalisation if the Group can demonstrate all of the following:  

–  The technical feasibility of completing the intangible asset so that it will be available for use or sale, its intention to complete the intangible  

asset and use or sell it;  

–  Its ability to use or sell the intangible asset; how the intangible asset will generate probable future economic benefits;  
–  The existence of a market or, if it is to be used internally, the usefulness of the intangible asset;  
–  The availability of adequate technical, financial and other resources to complete the development and to use or sell the intangible asset;  
–  Its ability to measure reliably the expenditure attributable to the intangible asset during development. 
Management have determined that to date, internally generated software has been available for general release concurrent with the establishment of 
technological feasibility and, accordingly, development costs have not been capitalised. Costs which are incurred after the general release of internally 
generated software or costs which are incurred in order to enhance existing products are expensed in the period in which they are incurred and 
included within research and development expense in the financial statements (see note 3.2). 

Brands 
£m

Technology 
£m

Acquired 
IPR&D 
£m

Cost at 1 October 2013 

– Additions  

– Acquisition of subsidiaries 

– Disposals  

– Exchange movement 

At 30 September 2014 

38.6

0.2

–

–

(2.1)

36.7

Accumulated amortisation at 1 October 2013 

20.5

– Charge for the year  

– Disposals  

– Exchange movement 

At 30 September 2014  

2.4

–

(1.0)

21.9

88.2

0.5

–

–

(5.4)

83.3

65.1

5.9

–

(3.4)

67.6

Net book amount at 30 September 2014 

14.8

15.7

0.4

–

–

–

(0.1)

0.3

0.4

–

–

(0.1)

0.3

–

Internal 
IPR&D 
£m

5.6

–

–

–

–

5.6

5.6

–

–

–

5.6

–

Computer 
software  
£m 

Customer 
relationships 
£m

60.3 

7.5 

– 

(0.8) 

(2.6) 

64.4 

20.9 

10.0 

(0.8) 

(1.7) 

28.4 

108.6

0.1

6.6

(0.2)

(3.5)

111.6

75.7

6.2

–

(1.9)

80.0

Total 
£m

301.7

8.3

6.6

(1.0)

(13.7)

301.9

188.2

24.5

(0.8)

(8.1)

203.8

36.0 

31.6

98.1

126 

The Sage Group plc | Annual Report & Accounts 2014 

 
 
 
 
 
 
Acquired
 IPR&D
 £m

0.4

Internal 
 IPR&D 
 £m 

5.6 

Cost at 1 October 2012 

– Additions  

– Disposal of subsidiaries 

– Disposals  

– Exchange movement 

At 30 September 2013 

Brands
 £m

40.5

–

(2.3)

–

0.4

38.6

Accumulated amortisation at 1 October 2012 

18.4

– Charge for the year  

– Disposals  

– Disposal of subsidiaries 

– Exchange movement 

At 30 September 2013  

2.7

–

(0.9)

0.3

20.5

Technology 
£m

97.9

–

(10.5)

–

0.8

88.2

64.3

8.6

–

(9.1)

1.3

65.1

Net book amount at 30 September 2013 

18.1

23.1

–

–

–

–

0.4

0.4

–

–

–

–

0.4

–

All amortisation charges in the year have been charged through selling and administrative expenses. 

7 Property, plant and equipment 

Computer 
software  
£m 

Customer 
relationships 
£m

52.9 

9.6 

(1.8) 

(0.2) 

(0.2) 

60.3 

13.9 

9.4 

(0.2) 

(1.6) 

(0.6) 

20.9 

121.2

–

(13.0)

–

0.4

108.6

76.1

7.8

–

(9.0)

0.8

75.7

Total
 £m

318.5

9.6

(27.6)

(0.2)

1.4

301.7

178.7

28.5

(0.2)

(20.6)

1.8

188.2

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This note details the physical assets used by the Group to operate the business and generate revenues and profits. Assets are shown at their  
initial purchase price less depreciation, which is an expense that is charged over the useful life of these assets to reflect annual wear and tear. 

Accounting policy 
Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Depreciation on property, plant and 
equipment is provided on a straight-line basis down to an asset’s residual value over its useful economic life as follows: 

Freehold buildings  

– 50 years 

Long leasehold buildings and improvements 

– over period of lease 

Plant and equipment  

Motor vehicles  

Office equipment  

Freehold land is not depreciated. 

– 2 to 7 years 

– 4 years 

– 5 to 7 years 

The property, plant and equipment acquired under finance leases are depreciated over the shorter of the asset’s useful life and the lease term. 

The carrying value of property, plant and equipment is reviewed for impairment whenever events indicate that the carrying value may not  
be recoverable.  

The Sage Group plc | Annual Report & Accounts 2014 

127

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities continued 

7 Property, plant and equipment continued 

Cost at 1 October 2013 

– Additions  

– Disposals  

– Acquisition of subsidiaries 

– Exchange movement 

At 30 September 2014 

Accumulated depreciation at 1 October 2013 

– Charge for the year  

– Disposals  

– Exchange movement 

At 30 September 2014 

Land and 
buildings
£m

94.1

2.3

(2.8)

–

(1.1)

92.5

15.3

3.0

(2.6)

(0.5)

15.2

Plant and 
equipment  
£m 

141.6 

11.6 

(8.8) 

– 

(2.7) 

141.7 

106.4 

11.0 

(8.4) 

(2.2) 

106.8 

Motor vehicles 
and office 
equipment 
£m

54.1

5.8

(7.2)

0.2

(3.0)

49.9

39.3

4.0

(5.9)

(2.0)

35.4

Total 
£m

289.8

19.7

(18.8)

0.2

(6.8)

284.1

161.0

18.0

(16.9)

(4.7)

157.4

Net book amount at 30 September 2014  

77.3

34.9 

14.5

126.7

Assets held under finance leases with a net book value of £1.5m (2013: £1.9m) are included in the above table. 

Cost at 1 October 2012 

– Additions  

– Disposals  

– Acquisition of subsidiaries 

– Disposal of subsidiaries 

– Exchange movement 

At 30 September 2013 

Accumulated depreciation at 1 October 2012 

– Charge for the year  

– Disposals  

– Disposal of subsidiaries 

– Exchange movement 

At 30 September 2013 

Land and 
buildings 
£m

99.5

1.2

(3.7)

–

(2.8)

(0.1)

94.1

13.8

3.4

(0.9)

(1.0)

–

15.3

Plant and 
equipment 
 £m 

141.9 

8.9 

(5.0) 

0.1 

(3.9) 

(0.4) 

141.6 

102.5 

11.7 

(4.3) 

(3.5) 

– 

106.4 

Motor vehicles 
and office 
equipment 
£m

55.3

4.0

(3.4)

0.1

(2.5)

0.6

54.1

38.2

4.9

(3.0)

(1.1)

0.3

39.3

Total 
£m

296.7

14.1

(12.1)

0.2

(9.2)

0.1

289.8

154.5

20.0

(8.2)

(5.6)

0.3

161.0

Net book amount at 30 September 2013  

78.8

35.2 

14.8

128.8

Depreciation expenses of £18.0m (2013: £20.0m) have been charged through selling and administrative expenses (note 3.2). 

128 

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8 Working capital  

This note provides the amounts invested by the Group in working capital balances at the end of the financial year. Working capital is made up of 
inventories, trade and other receivables and trade and other payables.  

Inventories mainly consist of warehouse stock of Sage products, awaiting shipment to business partners or distributors. Trade and other receivables 
are made up of amounts owed to us by customers and amounts that we pay to our suppliers in advance. Trade receivables are shown net of an 
allowance for bad and doubtful debts. Our trade and other payables are amounts we owe to our suppliers that have been invoiced to us or accrued 
by us. They also include taxes and social security amounts due in relation to our role as an employer. 

This note also gives some additional detail on the age and recoverability of our trade receivables, which allows readers to better understand any credit 
risk faced by the Group as a part of everyday trading. 

8.1 Inventories 

Accounting policy 
Inventories are stated at the lower of cost and net realisable value after making allowances for slow moving or obsolete items.  

Cost includes expenditure incurred in acquiring the inventories and bringing them to their existing location and condition. Cost is calculated using the 
first-in-first-out method. 

Materials  

Finished goods  

2014
£m

0.7

1.3

2.0

2013
£m

0.5

1.7

2.2

The Group consumed £12.5m (2013: £14.2m) of inventories, included in cost of sales, during the year. There was no material write down of inventories 
during the current or prior year. 

8.2 Trade and other receivables 

Accounting policy 
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method, less provision 
for impairment. 

A provision for impairment of trade receivables is established when there is objective evidence that the Group will not be able to collect all amounts 
due according to the original terms of the receivables.  

The Sage Group plc | Annual Report & Accounts 2014 

129

 
 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities continued 

8 Working capital continued 
8.2 Trade and other receivables continued 

Amounts falling due within one year: 

Trade receivables 

Less: provision for impairment of receivables  

Trade receivables – net  

Other receivables 

Prepayments and accrued income  

2014 
£m

311.0

(25.5)

285.5

20.8

15.2

321.5

 2013
 £m

302.3

(27.7)

274.6

22.8

13.8

311.2

The Group’s credit risk on trade and other receivables is primarily attributable to trade receivables. The Group has no significant concentrations of credit 
risk since the risk is spread over a large number of unrelated counterparties. The directors estimate that the carrying value of financial assets within trade 
and other receivables approximated their fair value. 

The Group considers the credit quality of trade and other receivables by geographical location. The Group considers that the carrying value of the  
trade and other receivables that is disclosed below gives a fair presentation of the credit quality of the assets. This is considered to be the case as  
there is a low risk of default due to the high number of recurring customers and credit control policies; thus the carrying value is expected to be the final 
value received.  

Trade and other receivables (excluding prepayments and accrued income) by geographical location: 

Europe  

Americas 

AAMEA 

Movements on the Group provision for impairment of trade receivables were as follows: 

At 1 October 

Disposal of subsidiaries 

Increase in provision for receivables impairment 

Receivables written-off during the year as uncollectible 

Unused amounts reversed 

Exchange movement 

At 30 September 

2014 
£m

212.8

70.2

23.3

306.3

2014 
£m

27.7

–

6.4

(4.5)

(2.7)

(1.4)

25.5

 2013
 £m

203.7

72.8

20.9

297.4

 2013
 £m

30.3

(2.3)

10.0

(6.0)

(3.5)

(0.8)

27.7

130 

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In determining the recoverability of a trade receivable, the Group considers the ageing of each receivable and any change in the circumstances of  
the individual receivables. The directors believe that there is no further provision required in excess of the provision for impairment of receivables. 

The creation and releases of the provision for impaired receivables have been included in selling and administrative expenses in the income statement. 
Amounts charged to the provision are generally written-off when there is no expectation of recovering additional cash. 

At 30 September 2014, trade receivables of £29.8m (2013: £33.4m) were either partially or fully impaired.  

The ageing of these receivables was as follows: 

Not due 

Less than six months past due 

More than six months past due  

Trade receivables which were past their due date but not impaired at 30 September 2014 were £33.7m (2013: £46.3m).  

The ageing of these receivables was as follows: 

Less than six months past due 

More than six months past due  

2014 
£m

4.7

7.1

18.0

29.8

2014 
£m

31.3

2.4

33.7

 2013
 £m

3.1

7.3

23.0

33.4

 2013
 £m

41.1

5.2

46.3

The maximum exposure to credit risk at the end of the reporting period is the fair value of each class of receivables mentioned above. The Group held  
no collateral as security. The directors estimate that the carrying value of trade receivables approximated their fair value. 

8.3 Trade and other payables 

Accounting policy 
Trade payables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method. 

Trade and other payables can be analysed as follows: 

Trade payables  

Other tax and social security payable  

Other payables 

Accruals  

2014 
£m

41.5

52.9

71.1

131.8

297.3

 2013
 £m

46.4

63.8

46.5

130.9

287.6

The Sage Group plc | Annual Report & Accounts 2014 

131

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities continued 

9 Post-employment benefits 

This note explains the accounting policies governing the Group’s pension schemes, analyses the deficit on the defined benefit pension scheme and 
shows how it has been calculated.  

The majority of the Group’s employees are members of defined contribution pension schemes; additionally the Group does operate two small 
defined benefit schemes in France and Switzerland.  

For defined contribution schemes, the Group pays contributions into separate funds on behalf of the employee and has no further obligations to 
employees. The risks associated with this type of plan are assumed by the member. Contributions paid by the Group in respect of the current period 
are included in the income statement. 

The defined benefit scheme is a pension arrangement under which participating members receive a pension benefit at retirement determined by the 
scheme rules, salary and length of pensionable service. The income statement charge for the defined benefit scheme is the current/past service cost 
and the net interest cost which is the change in the net defined benefit liability that arises from the passage of time. The Group underwrites both 
financial and demographic risks associated with this type of plan.  

Accounting policy 
Obligations under defined contribution schemes are recognised as an operating cost in the income statement as incurred. 

The Group also operates a small defined benefit pension scheme in Switzerland and other post-employment benefit schemes in France. The assets 
of these schemes are held separately from the assets of the Group. The costs of providing benefits under these schemes are determined using the 
projected unit credit actuarial valuation method. Under French legislation, the Group is required to make one-off payments to employees in France 
who reach retirement age while still in employment.  

The current service cost and gains and losses on settlements and curtailments are included in selling and administrative expenses in the income 
statement. Past service costs should be recognised on the earlier of the date of the plan amendment and the date the Group recognises 
restructuring-related costs.  Interest on the net defined benefit liability and the imputed interest on pension plan liabilities comprise the pension 
element of the net finance cost/income in the income statement. 

Changes in the post-employment benefit obligation due to experience and changes in actuarial assumptions are included in the statement  
of comprehensive income in full in the period in which they arise. 

The liability recognised in the balance sheet in respect of the defined benefit pension scheme is the present value of the defined benefit obligation  
and unrecognised past service cost and future administration costs at the end of the reporting period, less the fair value of plan assets. The defined 
benefit obligation is calculated annually by independent actuaries. The present value of the defined benefit obligation is determined by discounting the 
estimated future cash outflows using interest rates of high-quality corporate bonds that are denominated in the currency in which the benefits will be 
paid and that have terms to maturity approximate to the terms of the related pension liability. 

The calculation of the defined benefit obligation of a defined benefit plan requires estimation of future events, for example salary and pension 
increases, inflation and mortality rates. In the event that future experience does not bear out the estimates made in previous years, an adjustment will 
be made to the plan’s defined benefit obligation in future periods which could have a material effect on the Group.  

The Group adopted IAS 19 (revised), “Employee benefits”, in the year. The impact of this is not material to the Group so restated results have not 
been prepared.  

Pension costs included in the Consolidated income statement 

Defined contribution schemes 

Defined benefit plans 

Note 

3.3 

2014 
£m

9.0

2.0

11.0

 2013
 £m

9.2

2.2

11.4

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Defined benefit plans  
The most recent actuarial valuations of the post-employment benefit plans were performed by Ernst & Young in October 2014.  

Weighted average principal assumptions made by the actuaries 

Rate of increase in pensionable salaries  

Rate of increase in pensions in payment and deferred pensions  

Discount rate  

Inflation assumption  

Mortality rate assumptions made by the actuaries 

Average life expectancy for 65-year-old male 

Average life expectancy for 65-year-old female 

Average life expectancy for 45-year-old male 

Average life expectancy for 45-year-old female 

Amounts recognised in the balance sheet  

Present value of funded obligations  

Fair value of plan assets  

Net liability recognised in the balance sheet  

Major categories of plan assets as a percentage of total plan assets 

Bonds 

Equities  

Property  

Other  

2014 
%

2.13

0.00

1.70

2.00

2014 
years

22.2

24.5

42.4

45.0

2014
 £m

(30.8)

17.2

(13.6)

£m

9.2

4.8

–

3.4

17.4

 2013
 %

2.90

0.00

2.55

1.55

2013
 years

20.8

25.0

32.9

39.2

2013
 £m

(30.3)

17.4

(12.9)

2013 
%

52.9

27.6

–

19.5

100.0

£m

9.3

4.6

–

3.3

17.2

2014  
% 

54.1 

26.7 

– 

19.2 

100.0 

Expected contributions to post-employment benefit plans for the year ending 30 September 2015 are £1.1m (2013: expected contributions year ending 
30 September 2014 £1.6m). 

Amounts recognised in the income statement  

Net interest costs on obligation  

Current service cost  

Total included within staff costs  

The entire cost is included within selling and administrative expenses. 

2014 
£m

(0.4)

(1.6)

(2.0)

2013 
£m

(0.4)

(1.8)

(2.2)

The Sage Group plc | Annual Report & Accounts 2014 

133

 
 
 
 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities continued 

9 Post-employment benefits continued 

Changes in the present value of the defined benefit obligation  

At 1 October  

Exchange movement  

Disposal 

Service cost  

Plan participant contributions 

Interest cost  

Benefits paid 

Curtailments 

Actuarial (loss)/gain on benefit obligation  

At 30 September  

Changes in the fair value of plan assets 

At 1 October  

Exchange movement  

Interest income 

Employer’s contributions  

Plan participant contributions  

Disposal 

Benefits paid 

Actuarial gain on plan assets  

At 30 September  

Analysis of the movement in the balance sheet liability 

At 1 October  

Exchange movement  

Disposal 

Total expense as recognised in the income statement 

Benefits paid/curtailments 

Contributions paid  

Actuarial (loss)/gain 

At 30 September  

2014 
£m

(30.3)

1.8

–

(1.6)

(0.6)

(0.8)

1.3

–

(0.6)

(30.8)

2014 
£m

17.4

(1.0)

0.4

0.9

0.6

–

(1.3)

0.2

17.2

2014 
£m

(12.9)

0.8

–

(2.0)

–

0.9

(0.4)

(13.6)

 2013
 £m

(30.8)

(1.8)

2.3

(1.8)

(0.7)

(0.8)

2.2

0.4

0.7

(30.3)

 2013
 £m

16.5

0.5

0.4

0.9

0.7

(2.0)

–

0.4

17.4

 2013
 £m

(14.3)

(1.3)

0.3

(2.2)

2.6

0.9

1.1

(12.9)

134 

The Sage Group plc | Annual Report & Accounts 2014 

 
 
 
 
History of experience gains and losses  

Present value of defined benefit obligation  

Fair value of plan assets  

Deficit  

Experience adjustments on plan liabilities  

Experience adjustments on plan assets 

2014 
£m

(30.8)

17.2

(13.6)

(0.6)

0.2

2013
 £m

(30.3)

17.4

(12.9)

0.7

0.4

2012  
£m 

(30.8) 

16.5 

(14.3) 

0.5 

2.1 

Cumulative actuarial gains and losses recognised outside profit or loss 

At 1 October 

Actuarial (loss)/gain recognised in the year (before tax) 

At 30 September 

10 Deferred income tax 

2011 
£m

(29.5)

17.8

(11.7)

(1.5)

0.5

2014 
£m

(0.2)

(0.4)

(0.6)

2010 
£m

(26.2)

14.9

(11.3)

0.1

0.2

 2013
 £m

(1.3)

1.1

(0.2)

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Deferred income tax is an accounting adjustment to provide for tax that is expected to arise in the future due to differences in accounting and tax 
bases. In this note we outline the accounting policies, movements in the year on the deferred tax account and the net deferred tax asset or liability at 
the year-end. 

A deferred tax asset represents a tax reduction that is expected to arise in a future period. 

A deferred tax liability represents taxes which will become payable in a future period as a result of a current or an earlier transaction. 

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Accounting policy 
Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets are recognised to the extent that it is 
probable that taxable profits will be available against which deductible temporary differences can be utilised. Such assets and liabilities are not 
recognised if the temporary difference arises from goodwill or from the initial recognition (other than in a business combination) of other assets and 
liabilities in a transaction that affects neither the taxable profit nor the accounting profit. 

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries, except where the Group is able to 
control the reversal of the temporary difference and it is probable that the temporary difference will not reverse in the foreseeable future. 

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset realised based on tax rates 
that have been enacted or substantively enacted at the end of the reporting period.  

Tax assets and liabilities are offset when there is a legally enforceable right. 

Deferred income tax has been calculated at 20% (2013: 21.0%) in respect of UK companies (being the corporation tax rate at which timing 
differences are expected to reverse) and at the prevailing rates for the overseas subsidiaries.  

The Finance Act 2013, which was substantively enacted on 17 July 2013, includes legislation reducing the main rate of UK corporation tax to  
21% from 1 April 2014 and a further reduction to 20% from 1 April 2015, both of which were substantively enacted during the year, and therefore 
have been reflected in the tax balances below. 

The Sage Group plc | Annual Report & Accounts 2014 

135

 
 
 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities continued 

10 Deferred income tax continued 

The movement on the deferred tax account is as shown below: 

At 1 October  

Income statement credit 

Disposal/acquisition of subsidiaries  

Exchange movement 

Other comprehensive income/equity movement in deferred tax 

Transfer from current income tax liabilities 

At 30 September  

2014 
£m

(4.4)

7.4

0.3

(0.9)

0.4

–

2.8

 2013
 £m

(19.5)

13.7

4.8

(2.0)

(1.4)

–

(4.4)

Deferred tax assets have been recognised in respect of tax losses and other temporary differences giving rise to deferred tax assets because it is 
probable that these assets will be recovered. These have been included within the “Other” category. 

No deferred tax is recognised on the unremitted earnings of overseas subsidiaries. As the earnings are continually reinvested by the Group, no tax is 
expected to be payable on them in the foreseeable future.  

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by IAS 12, “Income 
Taxes”) during the year are shown below.  

Deferred tax assets and liabilities are only offset where there is a legally enforceable right of offset and there is an intention to settle the balances net. 

Assets 

At 1 October 2013 

Income statement credit 

Disposal/acquisition of subsidiaries 

Reclassification to deferred tax liability 

Change in tax rate 

Other comprehensive income/equity movement in deferred tax 

Exchange movement 

At 30 September 2014 

Liabilities 

At 1 October 2013 

Income statement credit 

Reclassification from deferred tax asset 

Change in tax rate 

Exchange movement 

Reclassification to other deferred tax 

At 30 September 2014 

Intangible 
assets  
£m 

(9.0) 

(0.2) 

– 

– 

– 

– 

0.6 

(8.6) 

(12.3) 

3.0 

– 

– 

1.0 

4.6 

(3.7) 

Other 
£m

27.7

1.4

0.3

2.9

0.5

0.4

(2.7)

30.5

Total 
£m

18.7

1.2

0.3

2.9

0.5

0.4

(2.1)

21.9

(10.8)

(23.1)

3.2

(2.9)

(0.5)

0.2

(4.6)

6.2

(2.9)

(0.5)

1.2

–

(15.4)

(19.1)

Net deferred tax (liability)/asset at 30 September 2014 

(12.3) 

15.1

2.8

136 

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Assets 

At 1 October 2012 

Income statement credit 

Disposal of subsidiaries 

Reclassification to deferred tax liability 

Reclassification to other deferred tax 

Other comprehensive income/equity movement in deferred tax 

Exchange movement 

At 30 September 2013  

Liabilities 

At 1 October 2012 

Income statement credit 

Disposal of subsidiaries 

Reclassification from deferred tax asset 

Reclassification to other deferred tax 

Exchange movement 

Other comprehensive income/equity movement in deferred tax 

At 30 September 2013 

Intangible 
 assets 
 £m 

(1.2) 

3.2 

– 

(11.2) 

0.2 

– 

– 

(9.0) 

(19.9) 

3.0 

0.4 

11.2 

(7.8) 

0.8 

– 

(12.3) 

Other
 £m

11.2

1.5

4.4

14.0

(0.2)

(1.3)

(1.9)

27.7

(9.6)

6.0

–

(14.0)

7.8

(0.9)

(0.1)

(10.8)

Total
 £m

10.0

4.7

4.4

2.8

–

(1.3)

(1.9)

18.7

(29.5)

9.0

0.4

(2.8)

–

(0.1)

(0.1)

(23.1)

Net deferred tax (liability)/asset at 30 September 2013 

(21.3) 

16.9

(4.4)

11 Contingent liabilities 

In this note we give details of any contingent liabilities that exist at the year-end. The use of the word ‘contingent’ means that the future obligation to 
make a payment is in question or the amount which would have to be paid is uncertain, to the extent that it could not be reliably estimated. 

Accounting policy 
A contingent liability is a possible obligation that arises from past events whose existence will be confirmed by the occurrence or non-occurrence  
of one or more uncertain future events beyond the control of the Group or a present obligation that is not recognised because it is not probable that  
an outflow of resources will be required to settle the obligation. A contingent liability also arises in extremely rare cases where there is a liability that 
cannot be recognised because it cannot be measured reliably. The Group does not recognise a contingent liability but discloses its existence in the 
financial statements. 

In the acquisition of subsidiaries by the Group under business combinations, contingent liabilities assumed are measured initially at their fair value at  
the acquisition date, irrespective of the extent of any minority interest. 

The Group had no contingent liabilities at 30 September 2014 (2013: none). At any given time, in the normal course of business, events may arise, 
including litigation, which may require the Group to consider the recognition criteria for contingent liabilities. Having considered all current facts and 
circumstances, the Group considers the likelihood of a material outflow of resources to be remote and therefore no amounts are provided or disclosed  
in these financial statements. 

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137

 
 
 
 
 
 
 
 
 
 
 
 
 
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Net debt and capital structure  

12 Cash flow and net debt 

This note analyses our operational cash generation, shows the movement in our net debt in the year, and explains what is included within our cash 
balances and borrowings at the year-end.  

Cash generated from operations is the starting point of our cash flow statement on page 109. This section outlines the adjustments for any non-cash 
accounting items to reconcile our accounting profit for the year to the amount of physical cash we generated from our operations. 

Net debt represents the amount of cash held less borrowings, overdrafts and finance lease payments due.  

Borrowings are mostly made up of fixed-term external debt which the Group has taken out in order to finance acquisitions in the past. 

12.1 Cash flow generated from continuing operations 

Reconciliation of profit for the year to cash generated from continuing operations  

Profit for the year  

Adjustments for:  

Income tax 

Finance income  

Finance expenses  

Amortisation of intangible assets  

Depreciation of property, plant and equipment  

Loss on disposal of non-core products 

Loss on disposal of property, plant and equipment  

Loss on disposal of intangible assets 

Equity-settled share-based transactions  

Fair value adjustments and goodwill impairment 

Exchange movement  

Changes in working capital (excluding effects of acquisitions and disposals of subsidiaries): 

– Decrease in inventories  

– Increase in trade and other receivables  

– Increase in trade and other payables  

– Increase in deferred income  

Cash generated from continuing operations  

12.2 Net debt 

Reconciliation of net cash flow to movement in net debt (inclusive of finance leases)  

Increase in cash in the year (pre-exchange movements)  

Cash outflow from movement in loans, finance leases and cash collected from customers  

Change in net debt resulting from cash flows  

Acquisitions 

Non-cash movements  

Exchange movement 

Movement in net debt in the year  

Net debt at 1 October  

Net debt at 30 September 

2014 
£m

187.7

89.8

(2.1)

23.0

24.5

18.0

–

0.8

–

8.0

44.7

(11.0)

0.1

(20.5)

8.8

10.6

382.4

2014 
£m

63.6

(112.8)

(49.2)

–

(0.9)

(2.8)

(52.9)

(384.3)

(437.2)

 2013
 £m

47.5

116.6

(1.4)

17.8

28.5

20.0

184.6

0.8

0.1

2.9

(8.1)

(3.3)

0.2

(18.7)

20.9

9.0

417.4

 2013
 £m

31.2

(266.0)

(234.8)

(0.2)

(0.8)

13.0

(222.8)

(161.5)

(384.3)

138 

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Analysis of change in net debt (inclusive of finance leases) 

Cash and cash equivalents  

Bank overdrafts 

Cash, cash equivalents and bank overdrafts 

Finance leases due within one year 

Loans due within one year 

Loans due after more than one year 

Finance leases due after more than one year 

Cash collected from customers  

Total  

At 
1 October 2013 
£m

Cash flow
 £m

Non-cash 
movements  
£m 

Exchange 
movement
 £m

At 
30 September 
2014 
£m

100.8

(17.9)

82.9

(1.1)

(2.1)

(439.9)

(0.7)

(23.4)

(384.3)

46.7

16.9

63.6

1.1

2.1

(99.7)

(0.8)

(15.5)

(49.2)

– 

– 

– 

(1.1) 

(120.5) 

119.6 

1.1 

– 

(0.9) 

(2.9)

0.1

(2.8)

–

(2.9)

4.6

–

(1.7)

(2.8)

144.6

(0.9)

143.7

(1.1)

(123.4)

(415.4)

(0.4)

(40.6)

(437.2)

Included in cash above is £40.6m (2013: £23.4m) relating to cash collected from customers, which the Group is contracted to pay on to another party. 
A liability for the same amount is included in trade and other payables on the balance sheet and is classified within net debt above. 

12.3 Cash and cash equivalents (excluding bank overdrafts) 

Accounting policy 
For the purpose of preparation of the Consolidated statement of cash flows and the Consolidated balance sheet, cash and cash equivalents include 
cash at bank and in hand and short-term deposits with an original maturity period of three months or less. Bank overdrafts that are an integral part 
of a subsidiary’s cash management are included in cash and cash equivalents where they have a legal right of set-off and there is an intention to 
settle net, against positive cash balances, otherwise bank overdrafts are classified as borrowings. 

Cash at bank and in hand  

Cash held on behalf of customers 

Short-term bank deposits  

2014
 £m

103.6

40.6

0.4

144.6

 2013 
£m

76.2

23.4

1.2

100.8

The Group’s credit risk on cash and cash equivalents is limited because the counterparties are well established banks with high credit ratings. 

12.4 Borrowings 

Accounting policy 
Assets held under finance leases are initially recognised as assets of the Group at their fair value or, if lower, at the present value of the minimum  
lease payments, each determined at the inception of the lease. The corresponding liability to the lessor is included in the balance sheet as a finance 
lease obligation.  

Interest-bearing borrowings are recognised initially at fair value less attributable transaction costs. Subsequent to initial recognition, interest-bearing 
borrowings are stated at amortised cost with any difference between cost and redemption value being recognised in the income statement over  
the period of borrowing on an effective interest basis. 

The Sage Group plc | Annual Report & Accounts 2014 

139

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net debt and capital structure continued 

12 Cash flow and net debt continued 
12.4 Borrowings continued 

Current 

Bank overdrafts 

Finance lease obligations  

Unsecured loans 

Non-current 

US senior loan notes – unsecured 

Bank loans – unsecured  

Finance lease obligations  

2014
 £m

0.9

1.1

123.4

125.4

2014
 £m

307.4

108.0

0.4

415.8

2013
 £m

17.9

1.0

2.1

21.0

2013
 £m

430.3

9.6

0.7

440.6

Included in loans above is £538.8m (2013: £442.0m) of unsecured loans (after unamortised issue costs). These borrowings were utilised for  
acquisitions and managing the Group’s minimum leverage target of 1x net debt to EBITDA via its share buyback programme. 

The Group has US$300.0m (£185.0m, 2013: £185.3m) of US senior loan notes, which were issued into the US private placement market in 2010. 
These notes mature US$200.0m (£123.4m, 2013: £123.5m) in 2015, US$50.0m (£30.8m, 2013: £30.9m) in 2016 and US$50.0m (£30.8m, 2013: 
£30.9m) in 2017 and carry fixed interest coupons of 4.39%, 4.78% and 5.15% respectively.  

A further US$400.0m (£246.8m, 2013: £247.0m) of US senior loan notes were issued into the US private placement market during 2013. These  
notes mature US$50.0m (£30.8m, 2013: £30.9m) in 2018, US$150.0m (£92.6m, 2013: £92.6m) in 2020, US$150.0m (£92.6m, 2013: £92.6m)  
in 2023 and US$50.0m (£30.8m, 2013: £30.9m) in 2025 and carry fixed interest coupons of 2.60%, 3.08%, 3.71% and 3.86% respectively.  

There were £110.5m drawings (2013: £9.6m) under the multi-currency revolving credit facility of £509.8m (2013: £346.2m) expiring on 26 June  
2019, which consists both of US$551.0m (£339.9m, 2013: £167.3m) and of €218.0m (£169.9m, 2013: £178.9m) tranches. 

In the table above, bank loans and loan notes are stated net of unamortised issue costs of £3.5m (2013: £2.0m). The Group has in the year incurred 
total issue costs amounting to £2.6m (2013: £1.3m) in respect of the refinancing of its revolving credit facility renewal. These issue costs were  
paid during the year ended 30 September 2014. These costs are allocated to the income statement over the term of the facility using the effective 
interest method. 

13 Financial instruments 

This note shows details of the fair value and carrying value of short and long term borrowings, trade and other payables, trade and other receivables, 
short-term bank deposits, cash at bank and in hand and other financial liabilities. These items are all classified as “financial instruments” under 
accounting standards. Fair value is the amount for which an asset could be exchanged, or a liability settled, between knowledgeable willing parties 
in an arm’s length transaction. 

In order to assist users of these financial statements in making an assessment of any risks relating to financial instruments, this note also shows the 
ageing of these items and analyses their sensitivity to changes in key inputs, such as interest rates and foreign exchange rates. 

Accounting policy 
Financial assets and liabilities are recognised in the Group’s balance sheet when the Group becomes party to the contractual provision  
of the instrument. 

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13.1 Fair values of financial instruments 
For the following financial assets and liabilities: long-term borrowings, short-term borrowings, trade and other payables excluding tax and social security, 
trade and other receivables excluding prepayments and accrued income, short-term bank deposits, cash at bank and in hand and other financial 
liabilities, the carrying amount approximates the fair value of the instrument with the exception of long-term borrowings due to these bearing interest  
at fixed rates which are currently higher than floating rates. 

The fair value of the long-term borrowings is determined by reference to interest rate movements on the US $ private placement market and therefore 
can be considered as a level 2 fair value as defined within IFRS 13.  

Book value 
£m

2014 

Fair value  
£m 

Book value
 £m

(415.8)

(418.0) 

(440.6)

2013

Fair value
 £m

(435.2)

Long-term borrowings  

Fair value of other financial assets and financial liabilities 

Financial instruments held or issued to finance the Group’s operations: 

Short-term borrowings  

Trade and other payables excluding other tax and social security  

Trade and other receivables excluding prepayments and accrued income 

Short-term bank deposits  

Cash at bank and in hand  

Other financial liabilities 

Note

12.4

12.4

8.3

8.2

12.3

12.3

13.4

(125.4)

(244.4)

306.3

0.4

144.2

(60.1)

(125.4) 

(244.4) 

306.3 

0.4 

144.2 

(60.1) 

13.2 Maturity of financial liabilities 
The maturity profile of the undiscounted contractual amount of the Group’s financial liabilities at 30 September was as follows: 

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(21.0)

(223.8)

297.4

1.2

99.6

(84.2)

Other 
financial 
liabilities
 £m

60.1

–

–

–

Trade  
and other 
payables  
£m 

297.3 

– 

– 

– 

297.3 

60.1

Trade  
and other 
payables  
£m 

287.6 

– 

– 

– 

287.6 

Other 
financial 
liabilities 
£m

30.0

–

54.2

–

84.2

(21.0)

(223.8)

297.4

1.2

99.6

(84.2)

2014

Total 
£m

482.8

30.8

172.4

216.1

902.1

2013

Total
 £m

338.6

133.8

146.8

216.2

835.4

In less than one year  

In more than one year but not more than two years  

In more than two years but not more than five years  

In more than five years 

In less than one year  

In more than one year but not more than two years  

In more than two years but not more than five years  

In more than five years 

Borrowings 
£m

125.4

30.8

172.4

216.1

544.7

Borrowings 
£m

21.0

133.8

92.6

216.2

463.6

The Sage Group plc | Annual Report & Accounts 2014 

141

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net debt and capital structure continued 

13 Financial instruments continued 
13.3 Borrowing facilities 
The Group has the following undrawn committed borrowing facilities available at 30 September in respect of which all conditions precedent had been 
met at that date:  

Expiring in more than two years but not more than five years 

2014 
£m

399.3

 2013
 £m

336.6

The facilities have been arranged to help finance the expansion of the Group’s activities. All these facilities incur commitment fees at market rates. In 
addition, the Group maintains overdraft and uncommitted facilities to provide short-term flexibility and has also utilised the US private placement market.  

13.4 Other financial liabilities 

Accounting policy 
The Group makes use of contingent contracts for the purchase of its own shares. These derivative contracts are accounted for as equity transactions 
and the contracts are not stated at their market values. The present value of the obligation to purchase the shares is recognised in full at the inception 
of the contract, even when that obligation is conditional. Any subsequent reduction in the total obligation arising from the early termination of a 
contract is credited back to equity at the time of termination. 

Where put and call agreements are in place in respect of shares held by a non-controlling interest, the put element is accounted for as a financial 
liability. The amount that may become payable under the option on exercise is initially recognised at present value with a corresponding charge 
directly to equity. At the end of each period, the valuation of the liability is reassessed with any changes recognised in the income statement.  

Current liabilities : Close period share buyback programme 

Non-current liabilities: Put and call arrangement to acquire non-controlling interest  

Total other financial liabilities 

2014
£m

(60.1)

–

(60.1)

2013
£m

(30.0)

(54.2)

(84.2)

The fair value of the close period share buyback programme has been calculated based on the value of the contractual legal agreement with Citigroup 
Global Markets Limited, which is also equal to the book value.  

The put and call arrangement to acquire the remaining non-controlling interest’s 25% share in Folhamatic in Brazil was settled during 2014 for 
consideration of £50.4m, increasing the Group’s ownership of the Brazilian sub-Group to 100%. In the prior year, the liability was estimated at  
£55.4m, which was £54.2m after discounting to the present value of the estimated redemption amount. The redemption amount was calculated  
based on a multiple of expected EBITDA for the year ending 31 December 2014. Movements on charging the discount of £0.8m (2012: £1.2m)  
have been recognised within finance costs.  

Opening fair value at 1 October 
Consideration paid 
Imputed interest recognised in the Consolidated income statement within finance costs 
Loss/(gain) on fair value adjustments 
Exchange movement 
Closing fair value at 30 September 

13.5 Sensitivity analysis  
Financial instruments affected by market risks include borrowings and deposits. 

2014 
£m

54.2

(50.4)

0.8

0.4

(5.0)

–

2013
 £m

68.3

–

1.2

(13.5)

(1.8)

54.2

The following analysis, required by IFRS 7, “Financial Instruments: Disclosures”, is intended to illustrate the sensitivity to changes in market variables, 
being sterling, US Dollar and Euro interest rates, and sterling/US Dollar and sterling/Euro exchange rates. 

The sensitivity analysis assumes reasonable movements in foreign exchange and interest rates before the effect of tax. The Group considers 
a reasonable interest rate movement in LIBOR to be 1%, based on interest rate history. Similarly, sensitivity to movements in sterling/US Dollar and 
sterling/Euro exchange rates of 10% are shown, reflecting changes of reasonable proportion in the context of movement in those currency pairs  
over the last year. 

Using the above assumptions, the following table shows the illustrative effect on the consolidated income statement and equity. 

142 

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Income 
(losses)/gains 
£m

Equity 
(losses)/gains 
£m 

Income 
(losses)/gains 
£m

2013

Equity 
(losses)/gains 
£m

1% increase in market interest rates 

1% decrease in market interest rates 

10% strengthening of sterling versus the US Dollar  

10% strengthening of sterling versus the Euro 

10% weakening of sterling versus the US Dollar 

10% weakening of sterling versus the Euro 

13.6 The minimum lease payments under finance leases fall due as follows: 

(2.5)

2.5

(3.9)

(5.9)

4.3

6.5

(2.5) 

2.5 

(17.4) 

(28.0) 

19.2 

30.8 

In less than one year  

In more than one year but not more than five years  

Future finance charges on finance leases  

Present value of finance lease liabilities  

13.7 Hedge accounting 

(3.6)

3.6

11.7

(3.1)

(12.9)

3.4

2014 
£m

1.1

0.4

1.5

–

1.5

(3.6)

3.6

(9.3)

(23.8)

10.2

26.1

2013 
£m

1.1

0.7

1.8

(0.1)

1.7

Accounting policy 
The Group operates net investment hedges, using foreign currency borrowings. The portion of the gain or loss on an instrument used to hedge a net 
investment in a foreign operation is determined to be an effective hedge and is recognised in other comprehensive income. The ineffective portion is 
recognised immediately in profit or loss. On disposal of the net investment, the foreign exchange gains and losses on the hedging instrument are 
recycled to the income statement from equity. 

14 Equity 

This note analyses the movements recorded through shareholders’ equity that are not explained elsewhere in the financial statements, being changes 
in the amount which shareholders have invested in the Group. 

The Group utilises share award schemes as part of its employee remuneration package. Share option schemes for our employees include The Sage 
Group Performance Share Plan for directors and senior executives and The Sage Group Savings-related Share Option Plan (the “SAYE Plan”) for all 
qualifying employees. We incur a cost in respect of these schemes in our income statement, which is set out below along with a detailed description  
of each scheme and the number of options outstanding. 

This note also shows the dividends paid in the year and any dividends that are to be proposed and paid post year-end. Dividends are paid as an 
amount per ordinary share held. 

Accounting policy 
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new ordinary shares or options are shown in equity as a 
deduction, net of tax, from the proceeds. 

Where any Group company purchases the Company’s equity share capital (treasury shares), the consideration paid, including any directly attributable 
incremental costs (net of income taxes), is deducted from equity attributable to the owners of the Company until the shares are cancelled or reissued. 

The Sage Group plc | Annual Report & Accounts 2014 

143

 
 
 
 
 
 
 
 
 
 
 
 
Net debt and capital structure continued 

14 Equity continued 

14.1 Ordinary shares 

Issued and fully paid  

At 1 October  

Proceeds from shares issued 

Shares cancelled 

Share consolidation 

At 30 September  

2014
 shares

2014 
 £m 

2013 
shares

1,114,135,420

11.7 

1,329,517,570

1,756,627

–

–

– 

– 

– 

3,792,153

(159,525,800)

(59,648,503)

1,115,892,047

11.7 

1,114,135,420

2013
 £m

13.3

–

(1.6)

–

11.7

There was a share consolidation on 10 June 2013 following approval by shareholders. The share consolidation replaced every 81 existing ordinary 
shares of 1 pence each with 77 new ordinary shares of 14/77 pence each.  

Potential issues of ordinary shares 
Executive Share Option Scheme 
Certain senior executives hold a total of 2,338,990 (2013: 3,492,263) options to subscribe for shares in the Company at prices ranging from 171.0p  
to 270.0p under the share option schemes approved by shareholders.  

Under the above scheme, 1,247,775 14/77 p ordinary shares were issued during the year for aggregate proceeds of £2.7m. 

Performance Share Plan 
Under the Group’s Performance Share Plan 5,519,987 (2013: 6,265,091) awards were made during the year. 

Restricted Share Plan 
The Group’s Restricted Share Plan is a long-term incentive plan used in limited circumstances and usually on a one-off basis. During the year 1,151,427 
(2013: nil) awards were made. 

Savings-related Share Option Scheme 
In addition, 1,532,520 (2013: 757,980) options were granted under the terms of the Savings-related Share Option Scheme. 

Under the above scheme, 508,852 14/77 p ordinary shares were issued during the year for aggregate proceeds of £1m. 

14.2 Share-based payments 

Accounting policy 
Equity-settled share-based payments are measured at fair value (excluding the effect of non-market-based vesting conditions) at the date of grant. 
The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis over the vesting period, 
based on the Group’s estimate of the shares that will eventually vest allowing for the effect of non-market-based vesting conditions. 

Fair value is measured using the Black-Scholes or the Monte Carlo pricing models. The expected life used in the model has been adjusted, based on 
management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations. 

At the end of the reporting period, the entity revises its estimates for the number of options expected to vest. It recognises the impact of the revision 
to original estimates, if any, in the income statement, with a corresponding adjustment to equity. 

The total charge for the year relating to employee share-based payment plan was £8.0m (2013: £2.9m), all of which related to equity-settled share-
based payment transactions. After deferred tax, the total charge was £7.8m (2013: £3.0m). A reconciliation of share movements for options granted 
after 7 November 2002 to which IFRS 2, “Share-based Payment”, is applicable is shown on the following pages. 

Executive Share Option Scheme  
There have been no grants of executive share options under the 1999 Executive Share Option Scheme (“ESOS”) since June 2008. Long-term incentive 
awards are made under The Sage Group plc Performance Share Plan. 

The performance targets governing the vesting of options are based on stretching EPS growth measured over a fixed three-year period from the start  
of the financial year in which the grant is made. 30% of options will vest at the end of the period if the increase in EPS exceeds the Retail Prices Index 
(“RPI”) by 15% (an average of 5% per year) and 100% of those options will vest at that time only if the RPI is exceeded in that period by 27% (an average 
of 9% per year). Between those targets, options will vest on a straight-line basis. If those targets are not met at the end of the three-year period, then no 
further retesting of the performance criteria will be undertaken and the options will lapse. 

Options were valued using the Black-Scholes option-pricing model. The expected volatility is based on historical volatility over the last four years.  
The expected life is the average expected period to exercise. The risk free rate of return is the yield on zero-coupon UK government bonds  
of a term consistent with the assumed option life.  

144 

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A reconciliation of option movements over the year is shown below: 

Outstanding at 1 October  

Forfeited  

Exercised  

Outstanding at 30 September  

Exercisable at 30 September  

Range of exercise prices £ 

1.71 – 2.70 

2014

Weighted 
average 
exercise 
price 
£

2.33

2.29

2.20

2.41

2.41

Number  
’000s 

3,492 

(63) 

(1,090) 

2,339 

2,339 

Number 
’000s

6,818

(132)

(3,194)

3,492

3,492

2013

Weighted 
average 
exercise
 price
 £

2.21

2.08

2.08

2.33

2.33

2013

Weighted 
average 
exercise 
price  
£ 

Number
 of shares 
’000s

Weighted average 
remaining life years

Expected Contractual

Weighted 
average 
exercise 
price 
£

Number
of shares 
’000s

2014

Weighted average 
remaining life years

Expected Contractual

2.41

2,339

–

1.4

2.33 

3,492

–

2.1

The weighted average share price during the period for options exercised over the year was 387.8p (2013: 344.6p). 

The Sage Group Performance Share Plan  
Annual grants of performance shares will normally be made to executive directors and senior executives across the Group after the preliminary 
declaration of the annual results. 

Awards prior to 2013 
Annual awards under the Plan are limited to shares worth up to 300% of base salary. In practice, annual grants to executive directors are limited to 
shares with a maximum value on award of 210% of base salary except in exceptional circumstances, such as a promotion or recruitment or to reflect 
local market practice.  

The performance shares are subject to performance conditions on a sliding scale based on EPS. 25% of the award will vest at the end of the  
period if the increase in EPS exceeds RPI by 9% (an average of 3% per year); 100% of the award will vest at that time only if RPI is exceeded in that 
period by 27% (an average of 9% per year). Between those targets, awards will vest on a straight-line basis, and if those targets are not met there is  
no opportunity for re-testing. Awards are then subject to a total shareholder return (TSR) “multiplier” whereby the level of vesting based on EPS 
achievement will be adjusted according to TSR performance over the same three-year period compared with a group of international software and 
computer services companies.  

The comparator group for awards made in 2012 comprised the following companies: 

− Adobe Systems 

− ARM Holdings  

− Blackbaud  

− Cap Gemini  

− Cegid  

− Logica  

− Salesforce.com 

− Dassault Systèmes  

− Micro Focus International  

− SAP 

− Exact 

− Intuit  

− Microsoft  

− Oracle  

− Software AG 

If Sage’s TSR is ranked at lower quartile in the group, the multiplier is 0.75. If Sage’s TSR is ranked at median in the group, the multiplier is 1. If Sage’s 
TSR is ranked at upper quartile in the group, then the multiplier is 1.5. Straight-line pro-rating applies between 0.75 and 1, and between 1 and 1.5, but 
the multiplier cannot be higher or lower than these figures. 

Awards from 2013 onwards 
The performance shares are subject to both performance conditions and a TSR target. Performance conditions are weighted one third on the 
achievement of an EPS target, and one third on the achievement of an organic revenue growth target. The remaining one third is based on a TSR target. 

The EPS vesting percentage is based on compound EPS growth. Where compound EPS growth is between 6% and 12%, the EPS vesting percentage 
will be calculated on a straight-line pro-rata basis between 6.7% and 26.7%, and where compound EPS growth is between 12% and 15%, the EPS 
vesting percentage will be calculated on a straight-line pro-rata basis between 26.7% and 33.3%.  

The Sage Group plc | Annual Report & Accounts 2014 

145

 
 
 
 
 
 
 
 
 
 
 
Net debt and capital structure continued 

14 Equity continued 
14.2 Share-based payments continued 
The organic revenue growth target is based on the Company’s compound annual organic revenue growth. Where growth is between 4% and 8% the 
organic revenue growth vesting percentage will be calculated on a straight-line pro-rata basis between 6.7% and 26.7%, and where the Company’s 
compound organic revenue growth is between 8% and 10%, the organic revenue growth vesting percentage will be calculated on a straight-line  
pro-rata basis between 26.7% and 33.3%. In order for the organic revenue growth target proportion to vest, the EBITA margin in the financial year 
ending 30 September 2016 must not be less than that of the EBITA margin for the financial year ending 30 September 2013. 

The final third of the award is the performance target relating to TSR which measures share price performance against a designated comparator group. 
Where the Company’s TSR is between median and upper quartile, the TSR vesting percentage will be calculated on a straight-line pro-rata basis 
between 6.7% and 26.7% and where the Company’s TSR is between upper quartile and upper decile, the TSR vesting percentage will be calculated  
on a straight-line pro-rata basis between 26.7% and 33.3%. The TSR vesting percentage may only exceed 26.7% (“Stretch” level) if performance 
against either the EPS target or the organic revenue growth target is also at “Stretch” level. 

The comparator group for awards in 2014 is the companies comprised in the FTSE 100 Index at the start of the performance period, excluding financial 
services and extraction companies. 

Awards were valued using the Monte Carlo option-pricing model. Performance conditions were included in the fair value calculations. The fair value per 
award granted and the assumptions used in the calculation are as follows: 

Grant date  

Share price at grant date  

Exercise price  

Number of employees  

Shares under award  

Vesting period (years)  

Expected volatility  

Award life (years)  

Expected life (years)  

Risk free rate  

January 
2014

£4.12

£0.00

1

March 
2014

£4.20

£0.00

118

March 
2014

£4.20

£0.00

145

August  
2014

August  
2014 

September
2014

September 
2014

£3.67

£0.00

2

£3.67 

£0.00 

1 

£3.70

£0.00

1

116,873

4,654,084

690,670

30,600

6,352 

15,570

3

22%

3

3

3

22%

3

3

3

22%

3

3

3

21%

3

3

3 

21% 

3 

3 

3

20%

3

3

£3.70

£0.00

1

5,838

3

20%

3

3

1.10%

1.10%

1.10%

1.19%

1.19% 

0.92%

0.92%

Expected dividends expressed as a 
dividend yield  

Fair value per award  

0.00%

£3.491

0.00%

£3.623

0.00%

£4.194

0.00%

£2.970

0.00% 

£3.670 

0.00%

£2.993

0.00%

£3.698

Grant date  

Share price at grant date  

Exercise price  

Number of employees  

Shares under award  

Vesting period (years)  

Expected volatility  

Award life (years)  

Expected life (years)  

Risk free rate  

Expected dividends expressed as a dividend yield  

Fair value per award  

March 
2013

£3.46

£0.00

101

March  
2013

£3.46

£0.00

147

June  
2013 

£3.34 

£0.00 

1 

August 
2013

£3.52

£0.00

1

5,248,868

801,480

186,400 

23,619

3

23%

3

3

0.26%

0.00%

£2.753

3

23%

3

3

0.26%

0.00%

£3.460

3 

23% 

3 

3 

0.59% 

0.00% 

£2.637 

3

22%

3

3

0.66%

0.00%

£2.737

August 
2013

£3.52

£0.00

1

4,724

3

22%

3

3

0.66%

0.00%

£3.520

146 

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The expected volatility is based on historical volatility over the last three years. The expected life is the average expected period to exercise.  
The risk free rate of return is the yield on zero-coupon UK government bonds of a term consistent with the assumed award life. 

A reconciliation of award movements over the year is shown below: 

Outstanding at 1 October  

Awarded  

Forfeited  

Exercised  

Outstanding at 30 September  

Exercisable at 30 September  

Range of exercise prices 

N/A 

2014

Weighted 
average 
exercise 
price 
£

–

–

–

–

–

Number 
 ’000s 

16,739 

5,520 

(8,347) 

(21) 

13,891 

– 

2013

Weighted 
average 
exercise 
price 
£

–

–

–

–

–

–

Number
 ’000s

19,128

6,265

(8,654)

–

16,739

–

Weighted 
average 
exercise 
price 
£

Number
 of shares 
’000s

2014

Weighted average 
remaining life years

Expected Contractual

Weighted 
average 
exercise 
price  
£ 

Number 
of shares 
’000s

2013

Weighted average 
remaining life years

Expected Contractual

–

13,891

1.6

1.6

– 

16,739

1.4

1.4

The Sage Group Restricted Share Plan 
The Group’s Restricted Share Plan is a long-term incentive plan used in limited circumstances and usually on a one-off basis, under which contingent 
share awards are made, usually with specific performance conditions. Executive directors are not permitted to participate in the plan and shares are 
purchased in the market to satisfy vesting awards. 

Grant date  

Share price at grant date  

Exercise price  

Number of employees  

Shares under award  

Vesting period (years)  

Expected volatility  

Award life (years)  

Expected life (years)  

Risk free rate  

Expected dividends expressed as a dividend yield  

Fair value per award  

December
 2013

January
 2014

£3.72

£0.00

7

£4.12

£0.00

13

800,881

350,546

2

20%

2

2

3

22%

3

3

0.60%

1.10%

–

–

£3.721

£4.107

Options were valued using the Black-Scholes option-pricing model. The expected volatility is based on historical volatility over the last two or three years, 
consistent with the award life. The expected life is the average expected period to exercise. The risk free rate of return is the yield on zero-coupon UK 
government bonds of a term consistent with the assumed award life. 

The Sage Group plc | Annual Report & Accounts 2014 

147

 
 
 
 
 
 
 
 
 
 
Net debt and capital structure continued 

14 Equity continued 
14.2 Share-based payments continued 
A reconciliation of award movements over the year is shown below: 

Outstanding at 1 October  

Awarded 

Forfeited  

Outstanding at 30 September  

Exercisable at 30 September  

Range of exercise prices 

N/A 

2014

Weighted 
average 
exercise 
price 
£

–

–

–

–

–

Number  
’000s 

720 

1,151 

(420) 

1,451 

– 

2013

Weighted 
average 
exercise 
price 
£

–

–

–

–

–

Number 
’000s

720

–

–

720

–

Weighted 
average 
exercise 
price 
£

Number 
of shares 
’000s

2014

Weighted average 
remaining life years

Expected Contractual

Weighted 
average 
exercise 
price  
£ 

Number 
of shares 
’000s

2013

Weighted average 
remaining life years

Expected Contractual

–

1,451

1.9

1.9

– 

720

0.4

0.4

The Sage Group Savings-related Share Option Plan (the “SAYE Plan”) 
The Group operates an approved savings-related share option scheme for UK employees. The fair value is expensed over the service period of three, 
five or seven years on the assumption that 20% of options will lapse over the service period as employees leave the Group. 

14.3 Other reserves 

At 1 October 2012  

Exchange differences on translating foreign operations 

Exchange differences recycled to the income statement in respect of the disposal of foreign operations

At 30 September 2013 

Exchange differences on translating foreign operations 

Purchase of non-controlling interest 

At 30 September 2014 

Translation 
reserve  
£m 

83.4 

28.4 

(44.5) 

67.3 

(39.6) 

– 

27.7 

Merger
 reserve 
£m

61.1

–

–

61.1

–

–

61.1

Other 
reserve 
£m

(68.0)

–

–

(68.0)

–

68.0

– 

Total 
other 
reserves 
£m

76.5

28.4

(44.5)

60.4

(39.6)

68.0

88.8

Translation reserve 
The translation reserve represents the accumulated exchange differences arising since the transition to IFRS from the following sources: 

–  The impact of the translation of subsidiaries with a functional currency other than sterling; and  
–  Exchange differences arising on hedging instruments that are designated hedges of a net investment in foreign operations, net of tax  

where applicable.  

Exchange differences arising prior to the IFRS transition were offset against retained earnings. 

Merger reserve 
Merger reserve brought forward relates to the merger reserve which was present under UK GAAP and frozen on transition to IFRS.  

Other reserve 
Other reserve relates to the recognition of a put and call arrangement to acquire the remaining non-controlling interest’s 25% share in Folhamatic.  
This was acquired in 2014. See note 13.4. 

14.4 Retained earnings 
The actuarial loss of £0.4m (2013: gain of £1.1m) is made up of a loss of £0.6m (2013: gain of £0.7m) on post-employment benefits (note 9)  
and a gain of £0.2m (2013: gain of £0.4m) on other long-term employee benefits (note 9). 

148 

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Treasury shares  
Purchase of treasury shares  
Shares purchased under the Group’s buyback programme are not cancelled but are retained in issue and represent a deduction from equity attributable 
to owners of the parent. During the year the Group purchased 24,206,805 shares (2013: 77,254,057) at a cost of £89.5m (2013: £251.0m) representing 
2% of issued share capital. Shares were repurchased at a weighted average price of 369.8p per share; the highest and lowest prices paid for these 
shares were 399.0p per share and 312.3p per share respectively. 

Close period share buyback programme 
The close period buyback programme for £60.1m (2013: £30.0m) relates to the purchase of the Company’s own shares. Citigroup Global Markets 
Limited has been appointed to manage the irrevocable buyback programme during the close period which commenced on 1 October 2014 and will run 
up until 3 December 2014.  

Employee Share Trust 
The Group holds treasury shares in a trust which was set up for the benefit of Group employees. The Trust purchases the Company’s shares in the 
market or is gifted them by the Company for use in connection with the Group’s share-based payments arrangements. The Trust holds 5,407,155 
ordinary shares in the Company (2013: 5,428,407) at a cost of £0.9m (2013: £0.9m) and a nominal value of £56,880 (2013: £54,284).  

The Trust originally purchased the shares in 2006, and further shares were acquired by the Trust in 2010 with the cost being reflected in retained 
earnings. These shares were acquired by the Trust in the open market using funds provided by the Company. In January 2013 the Company gifted 
5,000,000 shares from purchased treasury shares to the Trust.  

The costs of funding and administering the scheme are charged to the profit and loss account of the Company in the period to which they relate. The 
market value of the shares at 30 September 2014 was £19.8m (2013: £17.9m). 

14.5 Dividends 

Accounting policy 
Dividends are recognised through equity when approved by the Company’s shareholders or on payment, whichever is earlier.  

Final dividend paid for the year ended 30 September 2013 of 7.44p per share 

(2013: final dividend paid for the year ended 30 September 2012 of 6.67p per share) 

Interim dividend paid for the year ended 30 September 2014 of 4.12p per share 

(2013: interim dividend paid for the year ended 30 September 2013 of 3.69p per share) 

Special dividend paid of 17.1p per share 

2014
 £m

81.2

45.0

–

126.2

2013
 £m

–

79.3

–

42.8

198.7

320.8

In addition, the directors are proposing a final dividend in respect of the financial year ended 30 September 2014 of 8.00p per share which will absorb  
an estimated £86.1m of shareholders’ funds. It will be paid on 6 March 2015 to shareholders who are on the register of members on 13 February 2015. 
These financial statements do not reflect this dividend payable. 

14.6 Non-controlling interest  
Non-controlling interests in equity in the Group balance sheet represent the share of net assets of subsidiary undertakings held outside the Group.  
The movement in the year comprises the profit attributable to such interests together with movements in respect of corporate transactions and related 
exchange differences. 

At 1 October  

Non-controlling interest’s share of profit of the year 

Purchase of non-controlling interest 

At 30 September  

The Sage Group plc | Annual Report & Accounts 2014 

2014
£m

(1.0)

0.9

0.1

–

2013
£m

(2.1)

1.1

–

(1.0)

149

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Other notes 

15 Acquisitions and disposals 

The following note outlines acquisitions and disposals during the year and the accompanying accounting policies. Each acquisition or disposal during 
the year is discussed in detail and the effects on the results of the Group are highlighted. 

Accounting policy 
The acquisition of subsidiaries is accounted for using the acquisition method. The cost of the acquisition is measured at the aggregate of the fair  
values at the date of exchange, of assets given, liabilities incurred or assumed and equity instruments issued by the Group in exchange for control  
of the acquiree. The acquiree’s identifiable assets, liabilities and contingent liabilities that meet the conditions for recognition under IFRS 3 (Revised), 
“Business Combinations” are recognised at their fair values at the acquisition date. 

Any contingent consideration to be transferred by the Group is recognised at fair value at the acquisition date. Subsequent changes to the fair value  
of the contingent consideration that is deemed to be an asset or liability is recognised in the income statement. Contingent consideration that is 
classified as equity is not re-measured, and its subsequent settlement is accounted for within equity. 

Goodwill represents the excess of the consideration transferred, the amount of any non-controlling interest in the acquiree and the acquisition date  
fair value of any previous equity interest in the acquiree over the fair value of the Group’s total identifiable net assets acquired. If, after reassessment, 
the Group’s interest in the net fair value of the acquiree’s identifiable assets, liabilities and contingent liabilities exceeds the cost of the business 
combination, the difference is recognised directly in the Consolidated income statement. Any subsequent adjustment to reflect changes in 
consideration arising from contingent consideration amendments is recognised in the Consolidated income statement. 

On an acquisition by acquisition basis, the Group recognises any non-controlling interest in the acquiree either at fair value or at the non-controlling 
interest’s proportionate share of the acquiree’s net assets.  

Acquisition-related items such as legal or professional fees are expensed to the income statement as incurred.  

The Group treats transactions with non-controlling interests as transactions with equity owners of the Group. The difference between fair value of  
any consideration paid and the relevant shares acquired of the carrying value of net assets of the subsidiary is recorded in equity.  

Where the Group enters into put and call arrangements over shares held by a non-controlling interest, the Group continues to recognise the  
non-controlling interest until the ownership risks and rewards of those shares transfer to the Group. 

15.1 Acquisitions made during the year 
Acquisition of Exact 
On 15 September 2014 the Group acquired 100% of the share capital of Exact Software Deutschland GmbH (“Exact”), a provider of payroll services and 
software, for a cash consideration of £12.8m. As a result of the acquisition the Group expects to become one of the leading providers of payroll software 
solutions in Germany.  

Other 
On 14 August 2014 the Group acquired 100% of the share capital of Sytax Systemas S.A in Brazil for consideration of £0.6m. 

Details of net assets acquired and goodwill are as follows:  

Summary of acquisitions 

Purchase consideration  

Cash 

Deferred/contingent consideration 

Total purchase consideration 

Fair value of net identifiable assets 

Goodwill 

£m

13.4

–

13.4

(5.8)

7.6

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Fair value of acquisitions 

Intangible assets 

Property, plant and equipment 

Trade and other receivables 

Cash and cash equivalents 

Trade and other payables 

Deferred revenue 

Total net identifiable assets acquired 

Goodwill 

Consideration satisfied by: 

Cash 

Deferred/contingent consideration 

Total purchase consideration 

The outflow of cash and cash equivalents on the acquisitions is calculated as follows: 

Cash consideration 

Cash and cash equivalents acquired 

Deferred consideration, paid on prior period acquisitions 

Net cash outflow in respect of acquisitions 

Exact  
£m 

Other 
£m

6.6 

0.2 

0.5 

2.7 

(1.5) 

(2.7) 

5.8 

7.0 

12.8 

– 

12.8 

12.8 

(2.7) 

– 

10.1 

–

–

–

–

–

–

–

0.6

0.6

–

0.6

0.6

–

3.4

4.0

Total 
£m

6.6

0.2

0.5

2.7

(1.5)

(2.7)

5.8

7.6

13.4

–

13.4

13.4

(2.7)

3.4

14.1

In addition, the remaining non-controlling interest 25% share in Folhamatic in Brazil was settled during 2014. See note 13.4 for more details. 

15.2 Contribution of acquisitions  
From the dates of the acquisitions to 30 September 2014, the acquisitions contributed £0.4m to revenue and £0.0m to profit before income tax.  
Had these acquisitions occurred at the beginning of the financial year, contribution to Group revenue would have been £9.6m and Group profit before 
income tax would have increased by £0.4m. 

15.3 Costs relating to business combinations in the year 
Costs relating to business combinations in the year of £2.4m (2013: £0.1m) have been included in selling and administrative expenses in the 
Consolidated income statement. These acquisition-related items (previously recognised in goodwill prior to IFRS 3 (Revised), “Business Combinations”) 
relate to completed transactions and include advisory, legal, accounting, valuation and other professional or consulting services. 

15.4 Disposals made during the year 
On 11 March 2014, Sage Software India Pvt Ltd (“Sage India”) sold trading assets with a value of less than £0.1m to Greytrix Consulting Private Limited 
(“Greytrix”) for consideration of less than £0.1m. As part of this transaction Greytrix became the distributor of Sage products in India. No further 
disclosures are presented within these financial statements. 

15.5 Acquisitions made after the year-end but before sign off of Annual Report 
Acquisition of PayChoice. 
On 16 October 2014 the Group acquired PAI Group, Inc. (“PayChoice”), a provider of payroll and HR services to small and medium sized businesses  
in North America, for a cash consideration of £75.2m. The acquisition strengthens Sage’s position in the large and growing US payroll market.  

The net identifiable assets were recognised at their provisional fair values. The allocation of the consideration is subject to a full purchase price  
allocation exercise, which due to the timing of the acquisition has not yet been completed. The residual excess over the net assets acquired has been 
provisionally recognised as goodwill. Paychoice’s product portfolio provides easy to use online payroll solutions to small and medium sized businesses, 
and strengthens the Sage value proposition to customers with a more robust and comprehensive offering. The combined portfolio provides attractive 
growth opportunities, particularly through new customer acqusitions and cross-sell to the combined customer base. 

The Sage Group plc | Annual Report & Accounts 2014 

151

 
 
 
 
 
 
 
 
 
 
 
Other notes continued 

15 Acquisitions and disposals continued 
15.5 Acquisitions made after the year-end but before sign off of Annual Report continued 
Details of net assets acquired and goodwill are as follows: 

Summary of acquisitions 

Purchase consideration  

Cash 

Deferred/contingent consideration 

Total purchase consideration 

Fair value of net identifiable liabilities 

Goodwill 

Provisional fair value of acquisitions 

Property, plant and equipment 

Other non-current assets 

Trade and other receivables 

Cash and cash equivalents 

Trade and other payables 

Current borrowings 

Non-current borrowings 

Provisions 

Total net identifiable liabilities acquired 

Goodwill 

Consideration satisfied by: 

Cash 

Deferred/contingent consideration 

Total purchase consideration 

The outflow of cash and cash equivalents on the acquisitions is calculated as follows: 

Cash consideration 

Cash and cash equivalents acquired 

Borrowings acquired 

Deferred consideration, paid on prior period acquisitions 

Net cash outflow in respect of acquisitions 

£m

75.2

–

75.2

22.5

97.7

£m

1.0

0.7

1.6

0.9

(3.9)

(2.6)

(19.6)

(0.6)

(22.5)

97.7

75.2

–

75.2

75.2

(0.9)

22.2

–

96.5

152 

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16 Related party transactions 

This note discloses any transaction by the Group with related parties, which are classified as companies or individuals who have an interest in the 
Group, including joint ventures, associated undertakings, investments and key management personnel. 

The Group’s related parties are its subsidiary undertakings and Executive Committee members. The Group has taken advantage of the exemption 
available under IAS 24, “Related Party Disclosures”, not to disclose details of transactions with its subsidiary undertakings. Compensation paid to the 
Executive Committee is disclosed in note 3.3.  

Supplier transactions occurred during the year between Sage South Africa (Pty) Ltd, one of the Group’s subsidiary companies, and Ivan Epstein,  
Chief Executive Officer, AAMEA. These transactions relate to the lease of four properties in which Ivan Epstein has a minority and indirect shareholding. 
During the year £3.2m (2013: £1.1m) relating to these transactions was charged through selling and administrative expenses. There were no outstanding 
amounts payable for the year ended 2014 (2013: £nil). 

Supplier transactions occurred during the year between Sage SP, S.L., one of the Group’s subsidiary companies, and Álvaro Ramírez, Chief Executive 
Officer, Europe. These transactions relate to the lease of a property in which Álvaro Ramírez has a minority shareholding. During the year £1.1m (2013: 
£0.2m) relating to these transactions was charged through selling and administrative expenses. There were no outstanding amounts payable for the  
year ended 2014 (2013: £nil). 

These arrangements are subject to independent review using external advisers to ensure all transactions are at arm’s length. 

17 Events after the reporting period 

Where the Group receives information in the period between 30 September 2014 and the date of the issue of this report about conditions related to 
certain events that existed at the year-end, our disclosures are updated in light of the new information. 

17.1 Share buyback 
On 30 September 2014 the Group appointed Citigroup Global Markets Limited to manage an irrevocable buyback programme during the close period 
which commenced on 1 October 2014 and will run up to 3 December 2014. From 1 October 2014 to 27 November 2014, the latest practical date prior 
to publication of the Annual Report & Accounts, 3,457,020 ordinary shares of 14/77p each were repurchased through Citigroup Global Markets Limited at 
a weighted average price of 363.8p per share. The highest and lowest prices paid for these shares were 390.7p per share and 347.0p per share 
respectively. The purchased shares have not been cancelled and are held as treasury shares. The total number of ordinary shares in issue (excluding 
shares held as treasury shares) at 27 November 2014 is 1,076,443,965.  

17.2 Acquisitions made after the year but before sign off of annual report 
See note 15.5. 

17.3 Appointment of CEO 
Guy Berruyer retired as CEO and Stephen Kelly was appointed as CEO on 5 November 2014.  

18 Principal subsidiaries 

While we present consolidated results in these financial statements, our structure is such that there are a number of different operating and holding 
companies that contribute significantly to the overall result.  

Our subsidiaries are located around the world and each contributes to the profits, assets and cash flow of the Group. We have a large number of 
subsidiaries and so for practical reasons in this section only the principal subsidiaries are listed in full. 

Detailed below is a list of those subsidiaries which in the opinion of the directors principally affect the amount of the profit or the amount of the assets of 
the Group. The Group percentage of equity capital and voting rights is 100% for all of these. All of these subsidiaries are engaged in the development, 
distribution and support of business management software and related products and services for small and medium sized businesses. 

The Sage Group plc | Annual Report & Accounts 2014 

153

 
 
 
 
 
 
 
 
Other notes continued 

Incorporated subsidiaries 

Name 

Sage (UK) Ltd 

Sage Pay Europe Limited 

Sage Hibernia Limited 

Sage Pay Ireland Limited 

Sage SAS 

Sage Holding France SAS 

Sage Management and Services GmbH 

Sage Bäurer GmbH 

Sage Schweiz AG 

Sage SP, S.L. 

Sage Logic Control, S.L. 

Sage sp. z.o.o. 

Sage Portugal – Software S.A. 

Sage Software, Inc. 

Sage Payment Solutions, Inc. 

IOB Informações Objetivas Publicações Jurídicas Ltda. 

Sage Brasil Software S.A.  

Sage Software Canada Ltd 

Sage South Africa (Pty) Ltd 

Micropay Pty Ltd 

Handisoft Software Pty Ltd 

Sage Business Solutions Pty Ltd 

Sage Software Asia Pte Ltd 

Sage Software Sdn Bhd 

Country of incorporation 

Direct or indirect holding 

UK  

UK 

Ireland  

Ireland 

France  

France  

Germany  

Germany  

Switzerland  

Spain  

Spain  

Poland  

Portugal  

US 

US 

Brazil 

Brazil 

Canada  

South Africa  

Australia  

Australia  

Australia  

Singapore  

Malaysia  

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Direct 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

154 

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Contents 
Company financial statements 

Independent auditors’ report to the members of The Sage Group plc 

156

Company financial statements 

Our Company financial statements provide a complete  
picture of our 2014 position. 

Company balance sheet 

Company accounting policies 

Notes to the Company financial statements 

Results for the year 

Supplementary notes to the Company financial statements. 

1. Dividends 

Operating assets and liabilities 

2. Fixed assets: investments 

3. Cash at bank and in hand 

4. Debtors 

5. Creditors: amounts falling due within one year 

6. Operating lease commitments  

7. Capital commitments and contingent liabilities 

8. Creditors: amounts falling due in more than one year 

Net debt and capital structure 

9. Equity 

Other notes 

10. Related party transactions 

11. Post-balance sheet events 

158

159

160

161

161

161

162

162

162

162

163

164

164

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155

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Independent auditors’ report to the members of The Sage Group plc 

Report on the parent company financial statements 
Our opinion 
In our opinion, The Sage Group plc’s parent company financial statements 
(the “financial statements”): 

Adequacy of accounting records and information and  
explanations received 
Under the Companies Act 2006 we are required to report to you if,  
in our opinion: 

–  give a true and fair view of the state of the parent company’s affairs as 

at 30 September 2014; 

–  have been properly prepared in accordance with United Kingdom 

Generally Accepted Accounting Practice; and 

–  have been prepared in accordance with the requirements of the 

Companies Act 2006. 

What we have audited 
The Sage Group plc’s financial statements comprise: 

–  the company balance sheet as at 30 September 2014; and 
–  the notes to the financial statements, which include a summary of 
significant accounting policies and other explanatory information. 

The financial reporting framework that has been applied in the  
preparation of the financial statements is applicable law and United 
Kingdom Accounting Standards (United Kingdom Generally Accepted 
Accounting Practice). 

Other required reporting 
Consistency of other information 
Companies Act 2006 opinion 
In our opinion, the information given in the Strategic Report and the 
Directors’ Report for the financial year for which the financial statements 
are prepared is consistent with the financial statements. 

ISAs (UK & Ireland) reporting 
Under International Standards on Auditing (UK and Ireland)  
(“ISAs (UK & Ireland)”) we are required to report to you if, in our opinion, 
information in the Annual Report is: 

–  materially inconsistent with the information in the audited financial 

statements; or 

–  apparently materially incorrect based on, or materially inconsistent  
with, our knowledge of the company acquired in the course of 
performing our audit; or 
–  is otherwise misleading. 

We have no exceptions to report arising from this responsibility. 

–  we have not received all the information and explanations we require 

for our audit; or 

–  adequate accounting records have not been kept by the parent 

company, or returns adequate for our audit have not been received 
from branches not visited by us; or 

–  the financial statements and the part of the Directors’ Remuneration 
Report to be audited are not in agreement with the accounting  
records and returns. 

We have no exceptions to report arising from this responsibility. 

Directors’ remuneration 
Directors’ remuneration report – Companies Act 2006 opinion 
In our opinion, the part of the Directors’ Remuneration Report to  
be audited has been properly prepared in accordance with the 
Companies Act 2006. 

Other Companies Act 2006 reporting 
Under the Companies Act 2006 we are required to report to you if, in our 
opinion, certain disclosures of directors’ remuneration specified by law are 
not made. We have no exceptions to report arising from this responsibility.  

Responsibilities for the financial statements and the audit 
Our responsibilities and those of the directors 
As explained more fully in the Statement of directors’ responsibilities  
set out on page 96, the directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and  
fair view. 

Our responsibility is to audit and express an opinion on the financial 
statements in accordance with applicable law and ISAs (UK & Ireland). 
Those standards require us to comply with the Auditing Practices  
Board’s Ethical Standards for Auditors. 

This report, including the opinions, has been prepared for and only for the 
company’s members as a body in accordance with Chapter 3 of Part 16 
of the Companies Act 2006 and for no other purpose. We do not, in giving 
these opinions, accept or assume responsibility for any other purpose or 
to any other person to whom this report is shown or into whose hands it 
may come save where expressly agreed by our prior consent in writing. 

156 

The Sage Group plc | Annual Report & Accounts 2014 

 
 
 
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What an audit of financial statements involves 
We conducted our audit in accordance with ISAs (UK & Ireland). An  
audit involves obtaining evidence about the amounts and disclosures in 
the financial statements sufficient to give reasonable assurance that the 
financial statements are free from material misstatement, whether caused 
by fraud or error. This includes an assessment of:  

–  whether the accounting policies are appropriate to the parent 

company’s circumstances and have been consistently applied and 
adequately disclosed;  

–  the reasonableness of significant accounting estimates made by the 

directors; and  

–  the overall presentation of the financial statements.  

We primarily focus our work in these areas by assessing the directors’ 
judgements against available evidence, forming our own judgements,  
and evaluating the disclosures in the financial statements. 

We test and examine information, using sampling and other auditing 
techniques, to the extent we consider necessary to provide a reasonable 
basis for us to draw conclusions. We obtain audit evidence through testing 
the effectiveness of controls, substantive procedures or a combination  
of both.  

In addition, we read all the financial and non-financial information in the 
Annual Report and Accounts (the “Annual Report”) to identify material 
inconsistencies with the audited financial statements and to identify any 
information that is apparently materially incorrect based on, or materially 
inconsistent with, the knowledge acquired by us in the course of 
performing the audit. If we become aware of any apparent material 
misstatements or inconsistencies we consider the implications for  
our report. 

Other matter 
We have reported separately on the group financial statements  
of The Sage Group plc for the year ended 30 September 2014. 

Charles Bowman (Senior Statutory Auditor) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors  
Newcastle upon Tyne 

3 December 2014 

(a)  The maintenance and integrity of The Sage Group plc website is the responsibility  

of the directors; the work carried out by the auditors does not involve consideration of 
these matters and, accordingly, the auditors accept no responsibility for any changes 
that may have occurred to the financial statements since they were initially presented  
on the website. 

(b)  Legislation in the United Kingdom governing the preparation and dissemination  

of financial statements may differ from legislation in other jurisdictions. 

The Sage Group plc | Annual Report & Accounts 2014 

157

 
 
 
 
 
 
 
 
 
 
 
Company balance sheet 
At 30 September 2014 
Prepared using UK Generally Accepted Accounting Practice (“UK GAAP”) 

Fixed assets: investments 

Current assets  

Cash at bank and in hand  

Debtors  

Creditors: amounts falling due within one year  

Trade and other payables 

Net current liabilities  

Total assets less current liabilities  

Creditors: amounts falling due after more than one year  

Net assets  

Capital and reserves  

Called up share capital  

Share premium account 

Other reserves  

Profit and loss account  

Total shareholders’ funds  

Note 

2 

2014
 £m

 2013
 £m

3,088.2

3,082.6

3 

4 

5 

8 

9.1 

9.2 

9.2 

9.2 

0.9

506.2

507.1

4.5

43.0

47.5

(654.3)

(147.2)

(354.4)

(306.9)

2,941.0

2,775.7

(61.6)

2,879.4

(194.0)

2,581.7

11.7

535.9

(87.2)

2,419.0

2,879.4

11.7

532.2

2.2

2,035.6

2,581.7

The financial statements on pages 158 to 164 were approved by the Board of Directors on 3 December 2014 and are signed on their behalf by:  

S Hare, 
Chief Financial Officer 

158 

The Sage Group plc | Annual Report & Accounts 2014 

 
 
 
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
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Company accounting policies 

Company accounting policies 
Basis of accounting 
These financial statements are prepared on the going concern basis, under the historical cost convention, and in accordance with the Companies Act 
2006 and applicable accounting standards in the United Kingdom. A summary of the more important Company accounting policies, which have been 
consistently applied, is set out below. 

Foreign currencies 
Monetary assets and liabilities expressed in foreign currencies are translated into sterling at rates of exchange prevailing at the date of the balance  
sheet or at the agreed contractual rate. Transactions in foreign currencies are converted into sterling at the rate prevailing at the dates of the transactions. 
All differences on exchange are taken to the profit and loss account. 

Investments 
Fixed asset investments are stated at cost less provision for any diminution in value. 

Parent Company profit and loss account  
The amount of profit for the financial year before dividends within the accounts of the parent Company is £538.0m (2013: £2,170.7m). There is no 
material difference between the profits and losses as reported above and historical cost profits and losses and there are no other gains or losses in  
the year.  

No profit and loss account or cash flow statement is presented for the Company as permitted by section 408 of the Companies Act 2006. 

Auditors’ remuneration 
The audit fees payable in relation to the audit of the financial statements of the Company are £27,000 (2013: £26,000).  

Share-based payments 
The Company issues equity-settled share-based payments to certain employees. Equity-settled share-based payments are measured at fair value 
(excluding the effect of non-market-based vesting conditions) at the date of grant. The fair value determined at the grant date of the equity-settled share-
based payments is expensed on a straight-line basis over the vesting period, based on the Company’s estimate of the shares that will eventually vest 
allowing for the effect of non-market-based vesting conditions. 

Fair value is measured using the Black-Scholes or the Monte Carlo pricing models. The expected life used in the model has been adjusted based on 
management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations. 

The Company also provides certain employees with the ability to purchase the Company’s ordinary shares at a discount to the current market value at 
the date of the grant. The Company records an expense, based on its estimate of the discount related to shares expected to vest, on a straight-line 
basis over the vesting period. 

At the end of each reporting period, the entity revises its estimates for the number of options expected to vest. It recognises the impact of the revision  
to original estimates, if any, in the profit and loss account, with a corresponding adjustment to equity. 

The proceeds received net of any directly attributable transaction costs are credited to share capital (nominal value) and share premium when the 
options are exercised. 

Financial instruments and hedge accounting 
The accounting policy of the Company for financial instruments and hedge accounting is the same as that shown in the Group accounting policies.  
This policy is in accordance with FRS 26, “Financial Instruments: Recognition and Measurement”. 

The Sage Group plc | Annual Report & Accounts 2014 

159

 
 
 
 
 
 
 
 
Results for the year 

1 Dividends 

Final dividend paid for the year ended 30 September 2013 of 7.44p per share 

(2013: final dividend paid for the year ended 30 September 2012 of 6.67p per share) 

Interim dividend paid for the year ended 30 September 2014 of 4.12p per share 

(2013: interim dividend paid for the year ended 30 September 2013 of 3.69p per share) 

Special dividend paid of 17.1p per share 

2014 
£m

81.2

45.0

126.2

2013
 £m

79.3

42.8

198.7

320.8

In addition, the directors are proposing a final dividend in respect of the financial year ended 30 September 2014 of 8.00p per share which will absorb  
an estimated £86.1m of shareholders’ funds. It will be paid on 6 March 2015 to shareholders who are on the register of members on 13 February 2015. 
These financial statements do not reflect this dividend payable. 

160 

The Sage Group plc | Annual Report & Accounts 2014 

 
 
 
 
 
 
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Operating assets and liabilities 

2 Fixed assets: investments 
Equity interests in subsidiary undertakings are as follows: 

Cost 

At 1 October 2013  

Increase in year 

Disposals 

At 30 September 2014 

Provision for diminution in value  

At 1 October 2013 

Provision in year 

At 30 September 2014 

Net book value  

At 30 September 2014  

At 30 September 2013 

£m

3,218.4

5.6

–

3,224.0

135.8

–

135.8

3,088.2

3,082.6

The directors believe that the carrying value of the investments is supported by their underlying net assets. 

Principal trading subsidiary undertakings, included in the Group accounts at 30 September 2014, are shown in note 18 of the Group financial 
statements. All of these subsidiary undertakings are wholly owned. All subsidiaries are engaged in the development, distribution and support of business 
management software and related products and services for small and medium sized businesses. 

All operating subsidiaries’ results are included in the consolidated financial statements. The accounting reference date of all subsidiaries is 30 September, 
except for Brazilian subsidiaries which have an accounting reference of 31 December due to Brazilian statutory requirements.  

3 Cash at bank and in hand 

Cash at bank and in hand  

4 Debtors 

Amounts owed by Group undertakings  

Other debtors  

2014
 £m

0.9

2014 
£m

505.9

0.3

506.2

2013
 £m

4.5

2013
 £m

43.0

–

43.0

The Sage Group plc | Annual Report & Accounts 2014 

161

 
 
 
 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities continued 

5 Creditors: amounts falling due within one year 

Bank loans and overdrafts 

Amounts owed to Group undertakings  

Other creditors  

Accruals and deferred income 

US senior bank loans -unsecured 

2014
 £m

0.9

465.2

60.1

4.7

123.4

654.3

2013
 £m

0.4

317.4

30.0

6.6

–

354.4

Other creditors relate to outstanding liabilities of £60.1m (2013: £30.0m) arising under an irrevocable close period buyback agreement for the purchase 
of the Company’s own shares.  

6 Operating lease commitments  
The Company had no operating lease commitments during the year (2013: £nil). 

7 Capital commitments and contingent liabilities 

The Company had no capital commitments or contingent liabilities at 30 September 2014 (2013: none). 

8 Creditors: amounts falling due in more than one year  

In more than two years but not more than five years 

US senior loan notes – unsecured 

Bank loans – unsecured  

2014 
£m

61.6

–

61.6

2013 
£m

184.4

9.6

194.0

Included in loans above is £185.0m (2013: £184.4m) of unsecured loans (after unamortised issue costs). 

The Company has US$300.0m (£185.1m, 2013: £185.3m) of US senior loan notes, which were issued into the US private placement market  
in 2010. These notes mature US$200.0m (£123.4m, 2013: £123.5m) in 2015, US$50.0m (£30.8m, 2013: £30.9m) in 2016 and US$50.0m  
(£30.8m, 2013: £30.9m) in 2017 and carry interest coupons of 4.39%, 4.78% and 5.15% respectively.  

In 2013 there were £9.6m drawings under the multi-currency revolving credit facility of £346.2m expiring on 31 August 2015. In 2014 the multi-currency 
revolving credit facility was refinanced in a subsidiary of the parent company (Sage Treasury Company Limited).  

In the table above, bank loans and loan notes are stated net of unamortised issue costs of £0.1m (2013: £0.9m). The Company has in the year  
written off remaining issue costs amounting to £0.5m in respect of the refinancing of its revolving credit facility in a subsidiary of the parent company.  

162 

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Net debt and capital structure 

9 Equity 
9.1 Called up share capital 

Issued and fully paid  

At 1 October  

Proceeds from shares issued 

Share consolidation 

Shares cancelled 

At 30 September  

2014 
 shares 

2014 
 £m 

2013 
shares

1,114,135,420 

11.7 

1,329,517,570

1,756,627 

– 

– 

– 

– 

– 

3,792,153

(59,648,503)

(159,525,800)

1,115,892,047 

11.7 

1,114,135,420

2013
 £m

13.3

–

–

(1.6)

11.7

Share-based payments 
The grants and related accounting treatment adopted by the Company under FRS 20, “Share-based Payment”, are identical to those adopted by the 
Group under IFRS 2, “Share-based Payment”.  

9.2 Reserves  

At 1 October 2013 

New shares issued  

Utilisation of treasury shares 

Purchase of treasury shares 

Expenses related to purchase of treasury shares 

Close period share buyback programme 

Profit for the financial year  

Dividends paid to owners of the Company 

Equity-settled transactions  

At 30 September 2014 

Treasury 
shares
 £m

(60.5)

–

0.1

(89.5)

–

–

–

–

–

Merger 
reserve 
£m

61.1

Capital 
redemption 
reserve 
£m

1.6

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Total other 
reserves 
 £m 

2.2 

– 

0.1 

(89.5) 

– 

– 

– 

– 

– 

Share 
premium 
account 
 £m 

532.2 

3.7 

– 

– 

– 

– 

– 

– 

– 

Profit
 and loss account 
£m

Total
 £m

2,035.6

2,570.0

–

(0.1)

–

(0.2)

(30.1)

538.0

(126.2)

2.0

3.7

–

(89.5)

(0.2)

(30.1)

538.0

(126.2)

2.0

(149.9)

61.1

1.6

(87.2) 

535.9 

2,419.0

2,867.7

Treasury shares  
Purchase of treasury shares  
During the year the Company purchased 24,206,805 shares (2013: 77,254,057) at a cost of £89.5m (2013: £251.0m). Shares were repurchased  
at a weighted average price of 369.8p per share; the highest and lowest prices paid for these shares were 399.0p per share and 312.3p per share 
respectively. Shares purchased under the Group’s buyback programme are retained in issue until cancelled and represent a deduction from equity 
attributable to owners of the parent. During the year no treasury shares were cancelled. At 30 September 2014, 36,065,411 shares were held  
as treasury shares, representing 3.2% of issued share capital.  

Close period share buyback programme 
The close period buyback programme for £60.1m (2013: £30.0m) relates to the purchase of the Company’s own shares. Citigroup Global Markets 
Limited has been appointed to manage the irrevocable buyback programme during the close period which commenced on 1 October 2014 and will  
run up until 3 December 2014.  

Employee Share Trust 
The Company holds treasury shares in a trust which was set up for the benefit of Group employees. The Trust purchases the Company’s shares in the 
market or is gifted them by the Company for use in connection with the Group’s share-based payments arrangements. The Trust holds 5,407,155 
ordinary shares in the Company (2013: 5,428,407) at a cost of £0.9m (2013: £0.9m) and a nominal value of £56,880 (2013: £54,284).  

The Trust originally purchased the shares in 2006, and further shares were acquired by the Trust in 2010 with the cost being reflected in retained earnings. 
These shares were acquired by the Trust in the open market using funds provided by the Company. In January 2013 the Company gifted 5,000,000 shares 
from purchased treasury shares to the Trust.  

The costs of funding and administering the scheme are charged to the profit and loss account of the Company in the period to which they relate. The 
market value of the shares at 30 September 2014 was £19.8m (2013: £17.9m). 

The Sage Group plc | Annual Report & Accounts 2014 

163

 
 
 
 
 
 
 
 
Other notes 

10 Related party transactions 
The Company has taken advantage of the exemption available under FRS 8, “Related Party Disclosures”, not to disclose details of transactions with its 
wholly owned subsidiary undertakings.  

11 Post-balance sheet events 

For details refer to note 17 in the Group financial statements. 

164 

The Sage Group plc | Annual Report & Accounts 2014 

 
Shareholder information

Financial calendar
Annual General Meeting 
Dividend payments
Final payable – year ended 30 September 2014
Interim payable – period ending 31 March 2015
Results announcements
Interim results – period ending 31 March 2015
Final results – year ending 30 September 2015

3 March 2015

6 March 2015
5 June 2015

6 May 2015
2 December 2015

Shareholder information online
The Sage Group plc’s registrars are able to notify shareholders by e-mail of the availability of an electronic version of shareholder information. Whenever 
new shareholder information becomes available, such as The Sage Group plc’s interim and full year results, Equiniti will notify you by e-mail and you will 
be able to access, read and print documents at your own convenience.

To take advantage of this service for future communications, please go to www.shareview.co.uk, where full details of the shareholder portfolio service 
are provided. When registering for this service, you will need to have your 11 character shareholder reference number to hand, which is shown on your 
dividend tax voucher, share certificate or form of proxy.

Should you change your mind at a later date, you may amend your request to receive electronic communication by entering your shareview portfolio 
online and amending your preferred method of communication from “e-mail” to “post”. If you wish to continue receiving shareholder information in the 
current format, there is no need to take any action.

Advisers
Corporate brokers and financial advisers
Citigroup Global Markets, 33 Canada Square, Canary Wharf, 
London, E14 5LB

Solicitors
Allen & Overy LLP, 1 Bishops Square, London, E1 6AD

Principal Bankers
Lloyds Bank plc, 25 Gresham Street, London, EC2V 7HN

Independent auditors
PricewaterhouseCoopers LLP, Chartered Accountants and Statutory 
Auditors, 89 Sandyford Road, Newcastle upon Tyne, NE1 8HW

Registrars
Equiniti, Aspect House, Spencer Road, Lancing, West Sussex, 
BN99 6DA 
www.shareview.co.uk

Tel: 0871 384 2859 (from outside the UK: +44 (0)121 415 7047) 
Fax: 0871 384 2100 (from outside the UK: +44 (0)1903 698403)

Calls to this number cost 8p per minute plus network extras. Lines are 
open 8.30am to 5.30pm UK time, Monday to Friday.

Information for investors
Information for investors is provided on the internet as part of the Group’s 
website which can be found at: www.sage.com/investors.

Investor enquiries
Enquiries can be directed via our website or by contacting our Investor 
Relations department:

Murdo Montgomery 
Director of Investor Relations 
Tel: +44 (0)191 294 4190
Fax: +44 (0)191 294 0002

The Sage Group plc
Registered office: 
North Park
Newcastle upon Tyne, NE13 9AA.

Registered in England 
Company number 2231246

This report is printed utilising vegetable based inks on Heaven 42 which 
is sourced from well managed forests independently certified according 
to the rules of the Forest Stewardship Council (FSC®). This report was 
printed by an FSC® and a carbon neutral printing company and Heaven 
42 is manufactured at a mill that is certified to the ISO14001 and EMAS 
environmental standards

Designed and produced by Black Sun Plc

Printed by CPI Colour 

165

 
View this report online at www.sage.com/investors

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The Sage Group plc 
North Park 
Newcastle upon Tyne 
NE13 9AA 
United Kingdom
www.sage.com