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The Sage Group

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FY2020 Annual Report · The Sage Group
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Annual Report and Accounts 2020

Helping 
businesses 
thrive 

 
 
 
 
 
 
 
Contents

Strategic Report

2

4

8

10

12

14

16

20

22

28

29

30

36

40

46

52

60

65

Purpose, vision & strategy

Chairman’s statement

Market opportunities

Our products

Our business model 

Our investment case

Chief Executive’s review

Our key performance indicators

Our strategy

Understanding and supporting 
our stakeholders 

Non-financial information statement 
and Section 172(1) statement

Our people

Our customers

Sage Foundation

Environment 

Financial review

Risk management 

Principal risks and uncertainties

Governance

78

80

82

84

120

149

Chairman’s introduction to  
corporate governance

Board of Directors

Executive Committee

Corporate Governance Report

Directors’ Remuneration Report

Directors’ Report

Financial Statements

156

166

171

233

241

244

Independent auditor’s report to the 
members of The Sage Group plc.

Group financial statements

Notes to the Group  
financial statements

Company financial statements

Glossary

Shareholder information

Highlights

Financial highlights

Organic recurring 
revenue growth

8.5%

FY19: 11.2%

Strategic KPIs

Organic operating  
margin

22.1%

FY19: 23.8%

Renewal by value

Subscription penetration

99%

FY19: 101%

65%

FY19: 56% 

Annualised recurring 
revenue (ARR) growth

Sage Business Cloud 
penetration

4.8%

FY19: 12.8%

61%

FY19: 51%

Other key highlights

Underlying cash 
conversion

123%

FY19: 129%

Statutory revenue 
growth

(1.7%)

FY19: 5.0%

Organic revenue growth

Dividend

3.7%

FY19: 6.0%

17.25p

FY19: 16.91p

About our non-GAAP measures and why we use them
Throughout the Strategic Report we quote two kinds of non-GAAP measure: underlying and organic. Underlying measures allow management and 
investors to compare performance without the potentially distorting effects of foreign exchange movements, one-off items or non-operational items.

Organic measures allow management and investors to understand the like-for-like performance of the business. Full definitions of underlying and 
organic can be found within note 2 of the financial statements. Reconciliations of statutory revenue, operating profit and basic earnings per share to 
their underlying and organic equivalents are in the Financial review starting on page 52.

Helping businesses 
thrive

At Sage, everything we do starts 
with the customer and a deep 
understanding of their needs.

We have a responsibility to our 
customers that goes beyond the 
technology we develop, helping 
them to be more productive, 
more agile and to thrive.

Visit our website for 
further information 
about our business
www.sage.com

About Sage
Sage is the global market leader for technology that  
provides small and medium businesses with the visibility, 
flexibility and efficiency to manage finances, operations  
and people. Working alongside our partners, Sage is trusted  
by millions of customers worldwide to deliver the best cloud 
technology and support. Our years of experience mean that 
our colleagues and partners understand how to serve our 
customers and communities through the good and more 
challenging times. We are here to help, with practical advice, 
solutions, expertise and insight.

Annual Report and Accounts 2020  |  The Sage Group plc.

1

Our purpose
is to transform the way 
people think and work 
so their organisations 
can thrive.

Our vision
is to become a great 
SaaS company for 
customers and 
colleagues alike.

It’s the reason we exist  
as a business.

We do this by serving our 
customers on subscription 
and in the cloud.

2

Annual Report and Accounts 2020  |  The Sage Group plc.

Our strategy
is how we will achieve 
our vision. It is designed 
around three strategic 
lenses:

Customer Success
Creating enduring subscription relationships  
and having a customer-centric approach in  
everything we do.

See more on pages 22-23

Colleague Success
Building a culture that fosters collaboration, 
values the individual, and enables colleagues 
to reach their full potential.

See more on pages 24-25

Innovation
Solving customer problems by integrating emerging 
technology and accelerating the availability and 
adoption of Sage Business Cloud solutions.

See more on pages 26-27

Annual Report and Accounts 2020  |  The Sage Group plc.

3

Chairman’s statement

Here to help

customers 

navigate what is next

4

Annual Report and Accounts 2020  |  The Sage Group plc.

Background to the year
Halfway through 2019-20 life changed in unimaginable 
ways for all our colleagues and customers as the Covid-19 
pandemic affected everyone. Information became key 
and management communicated quickly and clearly with 
everyone concerned to ensure that the Group was able to 
maintain focus and adapt to new ways of working quickly 
and without an interruption of service to customers. The 
Board was involved throughout and fully endorsed the 
approach taken by management. Steve Hare, as CEO, 
ensured that his messages were not only clear but also 
authentic, and by putting the welfare of our colleagues first, 
he knew that if we looked after them, they would look after 
our customers. It is not a surprise that Glassdoor has named 
him as the highest rated CEO in the UK during the crisis.

At the heart of the setting of priorities during this year has 
been the Sage Business Cloud vision which has enabled an 
alignment of purpose and execution and a prioritisation of 
investments. As digital working has increased throughout 
the economies we serve, this clarity of vision has ensured 
that the Group has responded appropriately. It involves not 
merely a portfolio of attractive products, but also a set of 
powerful cloud capabilities, equipping customers to thrive 
in this era of digital transformation. Innovation is, and will 
continue to be, a clear driver of success.

I am pleased that the Group did not resort to taking 
government support through this period and maintained 
its colleague base, whilst at the same time ensuring it had 
a strong financial framework.

“The Sage Group has achieved 
a resilient performance in 
FY20. The impact of Covid-19 
is accelerating the shift to  
the cloud and Sage is well 
positioned to capture these 
future growth opportunities.” 

Looking back at FY20
The Group entered the pandemic period with the 
momentum of substantial progress accompanied by 
focused execution with the consequence that, despite 
the impact of the pandemic, the Group achieved a resilient 
operational and financial performance, as the business 
continued to transition to cloud-based software services 
through a subscription revenue model.

The Group’s purpose and vision are clear, and the new 
operating model, organised around meeting the needs 
of small and medium businesses in Sage’s key software 
categories, has been firmly embedded.

As a result, subscription revenues grew by 21% to 
almost £1.14bn. 65% of Group revenue is now from 
subscription, up from 56% last year; while Sage Business 
Cloud penetration is now 61%, up from 51% last year, 
supported by the continued roll-out of cloud applications 
and services. While recurring revenue grew significantly 
during the year, up 8.5%, the economic slowdown caused 
by Covid-19 resulted in annualised recurring revenue (ARR) 
growth at the end of the year being 4.8%.

A relentless focus on innovation has enabled the Group 
to achieve a number of strategic milestones. Sage Intacct 
is now live in five markets following its launch in the UK 
and South Africa during FY20, while Sage Accounting 
Plus was launched as the cloud native solution for small 
business accounting in the UK. The portfolio has been 
further enhanced through the integration of AutoEntry 
and CakeHR, resulting in a strong cloud native platform 
to drive the future growth of the business.

I strongly believe that Sage’s true character has been 
revealed in dealing with the Covid-19 pandemic, which 
continues to affect families, businesses, and communities 
worldwide. Colleagues throughout the Group have risen 
to the challenge – going above and beyond to support 
customers and each other through difficult times – 
and, above all, showing Sage to be a company that cares. 
I am proud of their professionalism and dedication, and 
am certain that this customer-centric approach will help 
the Group continue to flourish in the future.

Annual Report and Accounts 2020  |  The Sage Group plc.

5

Chairman’s statement continued

The Board’s commitment to matters pertaining 
to section 172(1) of the Companies Act 2006 is 
set out on page 29

Further insight into the activities of the Board 
for FY20 can be found on pages 101 to 104

The Board in FY20
During the year, three Directors stepped down from the 
Board: Blair Crump as President and Executive Director, 
and Soni Jiandani and Cath Keers as Non-executive 
Directors. I thank them on behalf of the Board for their 
considerable contributions during their tenure. Cath Keers 
has been appointed Chief Marketing Officer and a member 
of the Executive Team and was, of course, able to bring 
immediate knowledge of the Group to her new role.

We were pleased to welcome two new Non-executive 
Directors this year, Sangeeta Anand and Irana Wasti, 
increasing significantly the technology and SaaS skills 
of the Board. Dr John Bates replaced Soni Jiandani on 
the Nomination Committee and Cath Keers on the 
Remuneration Committee.

During the year, the Board maintained its focus on Sage’s 
transition to becoming a great SaaS company, ensuring that 
the Company’s strategic ambitions and competitive edge 
are underpinned by a customer-centric culture in which 
colleagues are supported and innovation fostered. The 
Board also maintained effective engagement with its key 
stakeholders, through various events and regular updates 
on customer and colleague success and the work of 
the Sage Foundation. The pandemic has created new 
challenges for the Board, restricting our ability to visit 
teams and offices as before. The Board was quick to 
replace these visits with virtual meetings and a programme 
of engagement to ensure it could still monitor and assess 
the culture of the Group.

The Board has also invested time in ensuring the 
Group meets the requirements of a changing corporate 
governance landscape. Our Board Associate role continues 
to prove valuable in facilitating two-way communication 
with colleagues, enabling the Board to hear more of 
colleagues’ views whilst generating greater understanding 
of the role of the Board amongst colleagues. During the 
year, our second Board Associate reached the end of his 
term and we appointed our third Board Associate, Pamela 
Novoa Ralli, VP of Product Management, who is based in 

6

Annual Report and Accounts 2020  |  The Sage Group plc.

Atlanta. The Board has set itself the objective of ensuring 
that the role assists in improving its decision making further. 
One gain from our Board Associate concept has been 
the increased visibility of other candidates who sought the 
role. As a result, an Associates’ Council has been formed, 
consisting of past and present Board Associates and 
selected candidates from the Board Associate appointment 
process. The Board intends to meet with the Council twice a 
year to hear a wider range of colleague views and sentiment.

There has been much discussion about Environmental, 
Social and Corporate Governance (ESG) metrics in general 
in the past few months, with increased emphasis on the “S” 
part. The role of the Sage Foundation has been important 
in this respect. The Group has been particularly alert to the 
wider consequences of the pandemic for colleagues and 
customers alike.

Looking forward to FY21
Looking ahead, while the near-term economic environment 
for small and medium businesses is uncertain, the longer-
term opportunity for Sage remains undiminished. As I 
have said, there is a clear acceleration among businesses 
towards digitisation and migration to cloud-based services. 
Sage is well positioned to capture this opportunity, with a 
trusted brand, world-class products, continuous innovation 
and strong customer relationships.

The Board believes that the greatest value creation for 
our shareholders from this point will be seen through 
investing to accelerate growth with a focus on cloud native 
solutions, initially in the Group’s largest markets of the UK 
and the US. This is expected to result in higher retention 
rates and increased new customer acquisition.

The Group remains strongly cash generative with underlying 
cash conversion of 123% and, in line with our policy of 
maintaining the dividend in real terms, we increased the 
full year dividend by 2.0% to 17.25p in FY20.

Thank you
Finally, I would like to thank all of our colleagues for their 
dedication, adaptability and caring behaviour this year. 
I also thank Steve Hare and Jonathan Howell for their 
leadership and all the other Board members for their 
assiduous performance of their duties. I have indicated 
my intention to retire in September 2021, in line with good 
governance, after nine remarkable years. The Group is very 
different to the one I joined in 2012 and with the building 
blocks for sustained success in place, I am confident that 
we can all look forward to a successful future as Sage 
delivers on its purpose to help its customers thrive.

Sir Donald Brydon
Chairman

Helping businesses thrive

As the champion  
for SMEs, we help 
build and sustain 
the economy

Bright Path Consulting –  
Partner in South Africa
TJ Ledwaba, founder and CEO of Bright Path Business 
Consultants: “Every accountant has something that 
works for them; Sage works for me. It puts me in the 
pulse of my clients’ businesses – and that’s where 
lasting relationships form.” As a client of Bright Path, 
Kiara Ramklass of Marimba Jam says, “Sage and 
Bright Path have given me confidence in the financial 
component of the business. I no longer have anxiety 
when I think about our finances and I actually have 
time to look at other growth aspects in the company.”

Annual Report and Accounts 2020  |  The Sage Group plc.

7

Market opportunities

Well positioned to capture future  
cloud market growth opportunities

Total addressable market (TAM)
Sage’s TAM is set to be worth $33bn in 2021, at which point 
the market for cloud software is expected to exceed that of 
on-premise software for the first time. Included within this 
TAM is the single-largest software category in the world, 
Accounting and Financials. The TAM comprises over 69 
million small and medium businesses. 

Cloud growth expected to continue
The benefits of cloud applications and services have 
been brought into sharper focus because of the Covid-19 
pandemic. While Sage’s TAM is expected to remain broadly 
stable in 2021 versus 2020, owing to a decline in the on-premise 
market, cloud growth is expected to be 6% in 2021, accelerating 
to 11% in 2022. Cloud adoption rates globally are forecast 
to reach 51% in 2021 and 54% in 2022. The USA is the most 
cloud adoptive region and forecast to reach 57% in 2021, 
with the UKI expected to be at 49% and France at 40%.

Total addressable 
market (TAM) in 2021  
set to be worth

$33bn

Growth in cloud share of TAM

2020: $15.7bn
2021: $16.7bn
2022: $18.5bn

Source data: IDC Custom Solutions Market Model 2020

Through our focus on customer needs

The move to 
subscription and 
the cloud

Enhancing customer value 
through access to the 
latest product updates 
and features

Ensuring ongoing 
compliance

Data-driven insight

Automation and 
efficiency

A focus on customer 
experience

Delivering software that 
provides analytics and 
insights into business 
performance to aid 
decision making

Helping businesses to 
become more efficient 
through data-entry 
automation, artificial 
intelligence, and 
machine learning

Ensuring that the needs 
of every customer are 
fully met or exceeded, 
building long-term 
relationships and 
higher lifetime value

8

Annual Report and Accounts 2020  |  The Sage Group plc.

Supporting small and medium  
businesses around the world

Sage targets the professional user, typically an accountant or bookkeeper who  
understands compliance and wants rich functionality to help drive efficiencies 
and gain more insight into their business.

Sage serves millions of small and medium customers around the world

Small businesses
Small customers are typically owner-run businesses with 
professionals or small teams responsible for finances and 
human resources. They are looking to automate accounting 
and compliance while managing costs and cash flow. Their 
concerns tend to be around compliance and risk and they 
need simple solutions, where they can subscribe and be up 
and running.

Medium businesses
Medium customers are more complex, usually functionally 
structured around specialist teams and departments with 
different needs. They are often scaling and transforming 
and need insights for growth and competitive advantage. 
They typically spend longer integrating our solutions into 
their business.

Through our unique competitive advantages 

Trust

World-class products

Relationships

Global reach: 
local focus 

Sage has a strong 
reputation as a trusted 
advisor, renowned for 
keeping customers safe 
and compliant

Sage continues to invest 
in technology to ensure 
its products remain among 
the market leaders

Sage prides itself on 
building strong and 
lasting relationships with 
its customers. We provide 
market-leading customer 
services with our team 
of caring and dedicated 
services colleagues

Sage has global scale but 
extensive local knowledge 
which helps ensure its 
products are leading the 
way in compliance and 
allows the Group to plan 
for changes in legislation 
before they are introduced

Annual Report and Accounts 2020  |  The Sage Group plc.

9

Our products 

Creating products and services  
to help businesses thrive

Sage Business Cloud is a suite of unified solutions that add high value with common services, 
so customers can integrate and migrate data across solutions. This is supported by a rich and 
robust marketplace with around 500 ISV apps and emerging tech across artificial intelligence, 
machine learning and automation.

Cloud connected  
and hybrid solutions

Cloud native solutions

Medium 
businesses 

Sage X3

Sage 200cloud

Small 
businesses 

Sage 50cloud

Sage Intacct

Sage People

Sage Accounting

Sage Payroll

CakeHR

Cloud connected and hybrid solutions combine 
the power and productivity of the desktop with 
the freedom and security of the cloud.

Cloud native solutions offer anytime, anywhere 
availability, automatic updates and full access 
to a wide ecosystem of partners and ISVs,  
in a hosted environment.

Sage has a strong digital and direct sales presence, supported by a global network of partners:

80,000

Accountants who advise 
and sell Sage solutions

40,000

Value Added Resellers 
(VARs) who sell and 
implement Sage solutions

~500

Independent Software 
Vendors (ISVs) who add 
further functionality and 
vertical customisation to 
Sage solutions

Dozens

of Strategic Alliances  
with some of the biggest 
names in technology

10

Annual Report and Accounts 2020  |  The Sage Group plc.

Supporting customers with  
award-winning solutions
Sage Intacct

Sage Accounting

Award-winning Sage Intacct empowers  
visionary CFOs, allowing them to digitally transform 
their finance operations across the globe by delivering 
insight-led and customer-centric cloud solutions.

Sage Accounting is a unique and  
award-winning proposition that ensures 
small businesses, accountants and bookkeepers 
can remotely manage their customer data, accounts 
and people all in one native cloud destination.

Sage Intacct provides finance 
professionals with a powerful 
cloud financial management 
platform, providing deep 
multi-dimensional accounting, 
automation for efficient financial 
operations and sophisticated 
visibility for real-time decision 
making. Sage Intacct’s 
technology uses open APIs, 
making it easy to connect with 
third-party cloud applications. 
In addition, Sage Intacct is 
a modular solution where 
customers only pay for what 
they need.

Sage Payroll
Transformative payroll & HR 
software for small businesses. 
Helps our customers to 
confidently manage their 
payroll with a simple, 
reliable and flexible online 
payroll system; compliant 
and connected to the cloud.

With less administration 
customers can make 
quicker decisions and in 
turn are more productive, 
saving organisations time 
and money.

Sage Intacct is now available to 
customers in the US, Canada, 
Australia, UK and most recently in 
South Africa (launched in August 
2020). By using a set of common 
capabilities and services, Sage 
Service Fabric has accelerated 
the entry of Sage Intacct into new 
markets by delivering reusable 
services at speed.

Sage Intacct serves customers in 
the Medium Segment, focusing 
on services-centric industries 
as well as Construction & Real 
Estate and Wholesale distribution, 
ensuring the product strategy is 
laser-focused on customer needs.

Sage People
Transforms the way 
multinational organisations 
manage and engage 
their workforce.

Global cloud HR and people 
management solution, 
which helps companies 
design new better ways of 
working across the entire 
employment journey, and 
embrace the new world of 
HR and people management.

With many businesses now 
working remotely, providing the 
right information at the right time 
has never been more important. 
Small businesses have an even 
greater need to keep on top of 
both their finances and their 
people as they navigate 
challenges around cash flow, 
payroll and compliance changes.

Launched in the UK in May 2020, 
Sage Accounting Plus provides all 
the latest digital tools to achieve 
this. Over time, our objective is 
to launch Sage Accounting into 
other geographies, using the  
UK go-to-market as a blueprint 
for success.

Sage X3
X3 provides faster, more 
intuitive and tailored 
business management 
solutions than conventional 
ERP for product-centric 
businesses looking to thrive 
and stay competitive in the 
face of growing complexity.

X3 transforms how 
businesses manage people, 
processes and operations, 
allowing them to embrace 
change at speed.

Recent technology acquisition 
AutoEntry has been embedded 
into Sage Accounting to 
eliminate time-consuming, 
repetitive and error-prone 
manual data entry tasks. 
CakeHR, another recent 
acquisition, is available as 
an option.

Recognising the strength of 
our product suite, IDC has 
positioned Sage in the Leaders 
category in the IDC Marketscape: 
worldwide SaaS and Cloud-
Enabled Small Business Finance 
and Accounting Applications 
2020 Vendor Assessment.

Sage 50cloud 
and Sage 200cloud
Our Sage 50cloud and 
Sage 200cloud franchises 
provide a range of cloud 
connected accounting 
solutions for small and 
medium businesses that 
combine the freedom and 
security of the cloud with 
the power and productivity 
of the desktop, enabling 
customers to control their 
business and gain complete 
visibility over their finances 
and operations. 

Annual Report and Accounts 2020  |  The Sage Group plc.

11

Our business model
Driving our SaaS transition

Inputs

How we attract and retain customers

Trusted advisor
A trusted brand  
providing market- 
leading customer service

Local knowledge
Our deep understanding of 
local regulation keeps our 
customers compliant and 
allows us to plan for new 
legislation on the horizon

People
Caring and committed 
colleagues, embracing Sage‘s 
Values and Behaviours and 
invested in driving success  
for our customers

Routes to market
Investing in our multi-channel 
approach of direct sales 
channels, business partners 
and accountants helps us  
grow in our markets

Innovation
We continually invest in 
technology to ensure our 
products are ahead of the  
curve in an ever-changing 
technological landscape

12

Annual Report and Accounts 2020  |  The Sage Group plc.

1. Awareness and landAttract new customers to Sage through brand awareness, targeted website campaigns and the sage.com website.Offer guides and trials to  prospective customers3. ServiceSage provides customer support through phone, web chat, social media, chat bots and online forums and communities.Sage keeps in touch with customers through surveys and regular check-ins4. ExpandBuilding a closer relationship with customers, Sage can cross-sell, up-sell and migrate customers to the latest version of their software5.RenewHigh levels of support from Sage leads to high renewal levels and recommendations spread by word of mouth2. AdoptNew customers sign up to Sage Business Cloud solutions on subscription.Customers on old licences are reactivated and join Sage on subscription and cloud solutions.Sage provides training and onboarding to get customers startedWhat this creates

Underpinned by sustainability

Customer
•  Renewal by value of 99%

Colleague
•  Colleague Net Promoter 

Score +38 points  
year-on-year

Community
•  24,300 Sage Foundation 

days spent in the 
community

Shareholders
•  High-quality recurring 
revenue growth of 8.5%

•  Underlying cash 

conversion of 123%

•  Sustainable full year 
dividend of 17.25p  
per share

Annual Report and Accounts 2020  |  The Sage Group plc.

13

Sage FoundationSee more on how we bring colleagues together for good  on pages 40 to 45Diversity and InclusionSee more on our diversity and inclusion strategy on pages 34 to 35EnvironmentSee more on our new Environmental Strategy on pages 46 to 51CommunitySee more on how we support our local communities  on pages 44 to 45GovernanceSee more on how we are creating long-term sustainable success on pages 78 to 119Our investment case

Delivering shareholder value today

High-quality recurring revenue

Efficient capital allocation

8.5%

organic recurring revenue growth

£1.1bn

software subscription revenue 

Investing efficiently for growth

22.1%

organic operating margin 

Strong free cash flow 

Sustainable dividend

123%

underlying cash conversion 

17.25p

FY20 dividend, commitment  
to maintaining in real terms

Building significant value for the future

At Sage we start with the customer, enabling businesses 
to thrive. We help them to create value by delivering 
insights and relieving them of the burden of admin, 
in turn generating value for all stakeholders.

We do this through Sage Business Cloud and, ultimately, 
we want all customers to enjoy their Sage experience 
through Sage Business Cloud.

As we invest in driving an accelerated transition to 
subscription and the cloud, we will forge an ever-closer 
relationship with our customers and unlock significant 
value creation at Sage.

By embracing a closer relationship with customers, 
Sage can understand its customers better, enhancing 
the ability to cross-sell and up-sell.

As customers realise the full benefits of their digital 
experience on Sage Business Cloud, retention rates 
trend up. By delighting customers, Sage’s reputation and 
advocacy are enhanced, increasing our ability to acquire 
new customers.

Over time, this also reduces both the cost to acquire and 
the cost to serve our customers.

14

Annual Report and Accounts 2020  |  The Sage Group plc.

Helping businesses thrive

We are trusted 
by millions of 
businesses globally 
to deliver the best 
cloud technology 
and support

Float Digital – Sage Business Cloud 
Accounting customer
Sam Charles, Founder of Float Digital: “Being able  
to work on the cloud allows me to react instantly, 
wherever I am. This is great for when I’m on the  
road and I need to check my accounts. I can send  
an invoice when I’m over in a client meeting, and 
it can be paid by the time I’m back in the office.”

Annual Report and Accounts 2020  |  The Sage Group plc.

15

Chief Executive’s review 

Accelerating our strategic 

progress 

“Sage performed well in FY20, achieving consistent recurring revenue 
growth throughout the year. At the same time our focus on strategic 
execution has been unwavering, and we’ve made tangible progress 
particularly in the development and roll out of our cloud solutions, 
creating a strong platform for further growth. 

Looking ahead, we intend to build on these foundations, driving 
the Group’s continued transition to SaaS with an increased focus 
on cloud native solutions across the Group. Our focus is on the 
things we can control – being there for our colleagues and customers, 
helping customers to adapt and thrive in an increasingly digital world, 
and making sure Sage is well-placed to seize the opportunities that this 
period of uncertainty will ultimately present.”

16

Annual Report and Accounts 2020  |  The Sage Group plc.

FY20 has been a year when communities and businesses 
have had to adapt to unprecedented change. Customers 
have moved entire offices to homeworking, transformed 
their customer offerings and embraced the transition to 
a more digital economy.

At Sage, we have been guided by what is constant in 
our business. Firstly, our purpose – to transform the way 
people think and work so their organisations can thrive. 
This is the reason we are in business. And secondly, our 
values – the most important of which is “to do the right 
thing”. Our purpose and values have provided the framework 
for our decisions and, consequently, have formed the basis 
for our success.

Our performance
Sage has achieved a strong performance in FY20, 
delivering significant, high-quality recurring revenue 
growth, while continuing to focus on attracting new 
customers and migrating existing customers to Sage 
Business Cloud. At the same time, we have executed 
at pace on our strategic priorities.

Organic recurring revenue increased by 8.5% to £1,592m, 
while organic total revenue increased by 4% to £1,768m. 
The increase in recurring revenue, underpinned by a 21% 
rise in software subscription revenue growth to £1,141m, 
was driven by growth from existing and new customers, 
principally in North America and Northern Europe. 
Reflecting ongoing investment to drive strategic 
execution, organic operating profit for the year 
was £391m, representing a margin of 22.1%.

These strong results are underpinned by a relentless focus 
on strategic execution, which has driven the transition of 
the business towards higher quality recurring revenue based 
on subscription and Sage Business Cloud. As a result, 90% 
of Sage’s revenue is now recurring, up from 86% in FY19. 

Covid-19
Early in the Covid-19 crisis, we moved decisively to protect 
the health and wellbeing of our colleagues, and to provide 
continued support to our customers and partners. Our agile 
response meant that all colleagues worldwide transitioned 
smoothly to homeworking in a matter of days, and we have 
continued to support colleagues through a range of focused 
initiatives including daily communications, networking 
groups, e-learning and support for mental wellbeing. 

We also put in place measures to support our customers 
and partners, through local online advice hubs, webinars 
and expert customer service, and by working with 
governments to help customers directly access the 
financial support available. I am immensely proud of how 
our colleagues have reacted, and how they continue to 
support each other, our customers and our communities.

Inevitably, Covid-19 has led to uncertainty among 
businesses globally. This caused Sage’s growth to ease 
back in the second half of FY20, and in the short term 
we expect growth to continue to moderate. However, 
I am satisfied with our performance during the pandemic 
so far, as we continued to attract new customers and to 
grow, helped by our consistent focus on customer and 
colleague success. 

At the same time, the pace of digital transformation is 
accelerating. Small and medium businesses are adapting 
to the new environment, and turning to digital technologies 
to support their businesses, including cloud-based solutions 
that provide resilience and enable flexible working practices. 
Our strong progress in innovation leaves Sage well positioned 
for further growth, as we support customers in their adoption 
of digital solutions.

Our strategic progress
When I became Chief Executive two years ago, I set out 
our immediate strategic priorities, and put in place a 
clear strategic framework to create focus and to drive the 
simplification of the Group. Today our purpose, vision and 
strategy remain integral to the way we operate, guiding the 
decisions we take on a day-to-day basis in order to develop 
and grow the business.

Our purpose is to transform the way people think and work 
so their organisations can thrive. This guides the decisions 
we take and provides the reason we exist as a business. 
We serve our purpose through our vision, by becoming a 
great SaaS company for customers and colleagues alike. 
This is underpinned by our three strategic lenses of 
Customer Success, Colleague Success and Innovation, 
which are instrumental in enabling colleagues to focus 
on what’s most important to the business.

I’m happy with the progress we’ve made against each of the 
strategic lenses, as we’ve delivered on the priorities I set out 
two years ago.

In Customer Success, we’ve reshaped our organisation 
and reporting lines around the small and medium business 
segments, enabling a deeper focus on the specific needs 
of customers in each segment. We’ve invested in new 
systems to improve the level of customer insight and 
service efficiency, and we’ve continued to digitise customer 
service, reducing call waiting times and accelerating the 
resolution of customer problems.

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17

Chief Executive’s review continued

In Colleague Success, we’ve built a more customer-centric 
culture, launching and embedding our Values and Behaviours, 
and further investing in training and development. We’ve 
established senior sponsorship and mentoring schemes 
for colleagues, and run development programmes both for 
our leaders and for emerging talent. The result of investing 
in colleague experience is more engaged colleagues who 
are better able to support the success of our customers. 
Our most recent colleague NPS scores show an increase 
of 60 points over the last two years, while Sage’s Glassdoor 
rating has increased to 4.4 out of 5, up from 2.9 in FY18.

In Innovation, our cloud native portfolio has been a key 
area of focus. The acquisitions of AutoEntry and CakeHR, 
together with the launch of Sage Accounting Plus, have 
enabled us to create a powerful and compelling cloud native 
software suite for small businesses, combining accounting 
and finance, automation, payroll and HR into a single, 
integrated, end-to-end proposition. For medium customers, 
we’ve extended our cloud native availability through the 
continued internationalisation of Sage Intacct, launching in 
the UK in November 2019 and South Africa in August 2020. 
We also invested further in Sage Business Cloud, developing 
a digital environment where our customers can use our 
cloud native or cloud connected solutions to connect, 
collaborate and do business.

Reflecting our focus on innovation, Sage has increased 
investment in R&D by around £60m since FY18, taking 
total R&D spend to around 15% of recurring revenue 
in FY20. Sage has also expanded the Group’s total 
engineering headcount by around 20%, with a focus 
on Sage Business Cloud. 

Simplifying the business
Creating a simpler and more focused business remains 
a key priority of Sage. In March 2020 we completed 
the disposals of Sage Pay and the Brazilian business, 
reducing Sage’s exposure to non-core business lines 
and geographies. We have continued to make progress 
against this objective, with assets held for sale as at the 
year-end including:

•   within the Central and Southern Europe segment, Sage’s 

businesses in Poland and Switzerland; and

•   within the International segment, Sage’s businesses in 
Asia and Australia (excluding global products that are 
core to our strategy such as Sage Intacct, Sage People 
and Sage X3), and Sage’s South African payroll 
outsourcing business. 

The assets held for sale comprise mainly local products 
which are not part of Sage Business Cloud. 

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Annual Report and Accounts 2020  |  The Sage Group plc.

Measuring our progress
Our four strategic KPIs demonstrate Sage’s strategic 
progress, showing how we achieve success, and reinforcing 
the quality of our performance.

•   Software subscription penetration is now 65%, up from 
56% in FY19, as the business continues to transition 
existing customers and attract new customers to 
subscription and Sage Business Cloud.

•   Sage Business Cloud penetration is now 61%, up from 51% 
in FY19, reflecting continued progress in the shift towards 
cloud native and cloud connected solutions.

•   Renewal by value reduced slightly to 99%, from 101% in 

FY19, reflecting lower levels of additional value add-ons to 
existing customers during the second half of the year due 
to Covid-19.

•   ARR increased by 4.8% in FY20, reflecting continued 
revenue growth despite Covid-19, which particularly 
impacted the third quarter.

Our role in society and our community
As part of its broader corporate responsibility, Sage has a 
significant role to play in addressing the societal, economic 
and environmental challenges facing our business, our 
colleagues, our customers and our communities, now 
and in the future.

Sage Foundation represents a core part of our values, 
supporting the communities we operate in, and serving 
to attract and retain talent. All colleagues are encouraged 
to take up to five days each year, on a fully paid basis, 
to support charitable initiatives under Sage Foundation. 
As a result, colleagues contributed more than 24,300 
volunteering days in FY20, including under “virtual 
volunteering” initiatives.

Our approach to Diversity and Inclusion (D&I), known 
as Sage Belong, focuses on promoting an inclusive 
environment for all colleagues, where we reflect, 
understand, visibly respect and encourage the diversity of 
our colleagues, customers and the communities we serve. 
This year we have seen colleagues actively engage with 
listening forums focused on the racial justice protests. 
Several new Colleague Success Networks have been 
established to continue the discussion and inform 
our strategy. These informal, colleague-led groups are 
reinforced by our D&I Council, chaired by the CEO and 
Chief People Officer, ensuring alignment of D&I priorities 
with our overall business strategy. 

We are committed to responsibly managing our use of 
resources and the environmental impact of the solutions 
we provide to our customers and partners. Following 
a detailed review of our environmental approach, Sage 
will adopt a new environmental strategy in FY21. This 
includes an ambitious plan to set clear, science-based 
targets with a full roadmap as part of the implementation 
of a Net Zero strategy.

Our priorities for FY21 and beyond
Sage has made considerable progress in its transition to a 
SaaS business model over the last two years, significantly 
increasing the proportion of revenue from subscription and 
Sage Business Cloud, and delivering on the priorities we set 
out in 2018. To date, the principal driver of growth in Sage 
Business Cloud has been cloud connected solutions. 

Chairman succession
I would like to thank Sir Donald for his substantial 
contribution to Sage since he became our Chairman eight 
years ago. We have all benefitted from his leadership and 
experience during a period of significant strategic change. 
He is due to retire from the Group in September 2021, and 
when he does so it will be with our very best wishes.

Strategic Report for FY20
Our Strategic Report on pages 2 to 77 has been reviewed 
and approved by the Board.

Steve Hare
Chief Executive 

Customers are increasingly looking to digitise their 
businesses and benefit from the operational advantages 
of a fully hosted, cloud native solution, including anytime, 
anywhere access and automatic upgrades. Accordingly,  
we now intend to focus on accelerating our cloud native 
solutions across the Group, initially in our largest markets  
of Northern Europe and North America. At the same 
time cloud connected will remain an important driver 
of growth, particularly in Continental Europe. We will also 
focus on further embedding SaaS capability and culture 
throughout Sage.

To support these strategic priorities, Sage intends to 
allocate further resource to Sage Business Cloud, in particular 
to cloud native solutions, and to increase its investment in 
sales and marketing and product development (R&D). This 
will be part-funded by cost savings from the restructuring 
of our professional services business, and other efficiencies 
across the Group. Given the uncertain economic environment 
due to Covid-19, we may flex the level of sales and marketing 
investment dynamically during the year, in response to 
market conditions. 

The increased investment is expected to result in a 
planned reduction in organic operating margin of up 
to three percentage points. Delivery of these strategic 
priorities is expected to drive recurring revenue growth 
and new customer acquisition, generate efficiencies 
and over time lead to significant value creation through 
sustainable profit and cash generation.

Outlook
Against the uncertain economic backdrop, we currently 
expect recurring revenue growth for FY21 to be in the 
region of 3% to 5%, weighted towards the second half of the 
year. We also expect other revenue (SSRS and processing) 
to continue to decline, in line with our strategy. Organic 
operating margin is expected to be up to three percentage 
points below FY20, depending on the level of additional 
investment we make during the year. 

Looking beyond FY21, we expect margins to trend upwards 
over time, as the investment drives recurring revenue 
growth and operating efficiencies.

Annual Report and Accounts 2020  |  The Sage Group plc.

19

Our key performance indicators

How to measure a great SaaS company

Sage has four strategic KPIs that 
show the impact and progress of 
strategic execution and the focus 
on Customer Success, Colleague 
Success and Innovation.

The KPIs will be disclosed every 
six months to demonstrate 
Sage’s progress in the transition 
to a SaaS company.

2020: 99%

2019: 101%

2020: 4.8%

2019: 12.8%

Renewal by value

99%

This metric tracks 
the growth of existing 
contracts over the period 
(up-sell, cross-sell, renewal, 
migration), offset by churn. 
It does not include new 
customer acquisition or 
reactivation of off-plan 
customers and therefore 
measures the strength of 
the existing customer base.

In FY20 renewal by value 
reduced slightly, reflecting 
lower levels of additional 
value add-ons to existing 
customers during the 
second half of the year 
due to Covid-19.

Annualised recurring 
revenue (ARR) growth

4.8%

Defined as the normalised 
reported recurring revenue 
in the last month of the 
reporting period, adjusted 
consistently period to 
period, multiplied by 12 
(FY20: £1,611m ARR).

It represents the 
annualised value of 
the recurring revenue 
base that is expected 
to be carried into future 
periods, and its growth 
is a forward-looking 
indicator of reported 
recurring revenue growth.

After a strong performance 
in FY19, ARR increased by 
4.8% in FY20, reflecting 
continued growth despite 
Covid-19, which particularly 
impacted the third quarter. 

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Annual Report and Accounts 2020  |  The Sage Group plc.

2020: 65%

2019: 56%

2020: 61%

2019: 51%

Subscription penetration

65%

% of revenue on subscription

This is measured as 
software subscription 
revenue as a proportion 
of revenue and shows the 
progress Sage is making 
in migrating its customers 
to subscription (FY20: 
£1,141m organic software 
subscription revenue).

In FY20, subscription 
penetration reached 
65%, reflecting continued 
focus on attracting new 
customers and migrating 
existing customers 
to subscription.

Sage Business Cloud 
penetration

61%

Defined as recurring  
revenue from the Sage 
Business Cloud as a 
proportion of the recurring 
revenue of the Future 
Sage Business Cloud 
Opportunity. This metric 
measures progress in the 
transition of the business  
to the Sage Business Cloud. 
Find out more about the 
portfolio view of revenue 
on page 52.

The focus on driving revenue 
to cloud solutions has resulted 
in Sage Business Cloud 
penetration of 61% in FY20.

Sage also tracks other measures of success  
linked to strategic lenses including:

Customer Success: 
NPS and Renewal  
rate by value 

Colleague Success:
Colleague NPS, 
voluntary attrition, 
Sage Foundation 
days

Innovation:
Availability of native  
cloud solutions, 
Sage Business Cloud 
penetration, consumption 
of cloud services

See more about our strategy and how we measure our progress on pages 22 to 27

See more about how our performance links to remuneration on pages 120 to 148

Annual Report and Accounts 2020  |  The Sage Group plc.

21

Helping businesses thrive

Our solutions and 
expertise allow 
customers to focus 
on what matters

DPR Motorsport – Sage 50cloud customer
Derrick Rowe, co-founder and CFO of DPR 
Motorsport: “Sage 50cloud helps us deal with our 
customers in a highly effective manner. You’ve got to 
have a trust relationship with your customers. When 
customers ask you a question, you’ve got to be able to 
provide the answers. Recording the customer data in 
Sage gives you the ability to get the information out 
accurately. With Sage, there’s credibility with what 
you are telling them.”

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Annual Report and Accounts 2020  |  The Sage Group plc.

Our strategy

Customer Success

Customer Success is driven by a customer-centric approach to everything we do, to create enduring 
subscription relationships and deliver better business outcomes for customers and partners.

Supporting our customers through  
the Covid-19 pandemic
From the onset of the Covid-19 pandemic in March, 
we found new ways to serve and support our customers, 
including establishing online coronavirus advice hubs, 
providing webinars and other interactive sessions, and 
developing special-purpose software to support customers 
when applying for government funds. Following their success 
in Northern Europe, our regular “Q&A Live” sessions have 
also been introduced in North America, connecting customers 
with experts to provide guidance and support.

To understand how our customers were feeling during 
the height of the Covid-19 pandemic, we undertook weekly 
polling of over 5,000 businesses in total, using the insights 
to inform conversations with all customers. We shared the 
findings with media outlets, to ensure the voice of small and 
medium businesses was being heard.

How we measure progress
•  Renewal rate by value
•  Net Promoter Score

99% FY19: 101%

Renewal rate by value

Customer Success is strongly linked to Sage’s purpose: to 
transform how people think and work so their organisations 
can thrive. 

This year in particular, our commitment to our customers 
has been unwavering. Sage has been right by the side of 
small and medium businesses around the world as they 
adjust to the new normal and navigate what comes next.

Customer journey
During FY20, we continued to develop our organisational 
design and invest in systems, tools and processes in order 
to address more effectively the needs of our small and 
medium customers. Our focus remains on systematically 
improving the experience we offer our customers at every 
stage of their journey with Sage. 

For smaller businesses, we redesigned the customer  
journey for Sage Business Cloud solutions with an initial 
focus on Northern Europe, aiming to build a stronger 
relationship with customers at the early stages of their 
journey with Sage. 

For medium sized businesses, we’ve combined our cloud 
native and cloud connected organisations across the 
Group in order to better support the needs of our customers 
and drive a more rapid adoption of cloud native solutions.  
We also created a single customer sales and support 
organisation in North America, ensuring a consistent 
go-to-market approach between Sage Intacct and our 
Sage 200 and X3 franchises in the region.

Customer service
We rolled out our single CRM system in North America 
during FY20, following the successful deployment in 
Northern Europe last year. This has improved the level 
of customer insight, while cloud telephony rollouts in both 
regions have enabled more effective call handling especially 
during busy periods. We also reviewed and improved our 
customer service processes in Northern Europe by focusing 
on first contact resolution, resulting in a 50% reduction in 
transfers of customer enquiries. Our Trustpilot score in the 
UK is 4.8 out of 5.

Annual Report and Accounts 2020  |  The Sage Group plc.

23

Our strategy continued

Colleague Success

We know that the best way to make sure our customers are successful is to have engaged colleagues 
and an invigorating culture. Colleague Success is all about making Sage a great place to work so our 
talented colleagues can reach their full potential. 

Supporting our colleagues through  
the Covid-19 pandemic
Throughout the pandemic we have prioritised the health 
and wellbeing of our colleagues. We launched our weekly 
Always Listening surveys in March to enable us to check 
in with our colleagues, find out how they are feeling 
and what else we can do to support them during these 
unprecedented times. This regular feedback channel 
has helped to shape our programme of engagement 
and support.

The leaders at Sage have responded to colleague feedback 
with increased communications through Sage TV Live, town 
halls, targeted emails on topics that our colleagues have 
told us matter to them and localised support plans. 

New colleague support networks have been established, 
focusing on sharing resources, insights and experiences to 
help colleagues stay engaged and feel supported. We also 
introduced our Sage Belong speaker series, including short 
videos of colleagues and external experts sharing advice 
on how to stay mentally healthy. In addition, all colleagues 
were given free access to the Headspace app, to support 
wellbeing and resilience.

How we measure progress
•  Colleague Net Promoter Score (eNPS)
•  Voluntary attrition
•  Sage Foundation days

+32 FY19: -6

Colleague Net Promoter Score 

24,300 FY19: 31,250

Sage Foundation days 

In FY20, Sage has focused on putting people at the heart of 
its business, demonstrating our genuine care for customers 
and colleagues alike, particularly in how we have managed 
our response to the global coronavirus pandemic.

Leadership development and talent management
We know that we need great leaders to become a great 
SaaS company. As part of our commitment to develop 
our senior leaders, in January 2020 we completed the 
Executive Team Development Programme to help build 
the individual and collective capability of our 40 most 
senior leaders. This will be extended in FY21 to include our 
top 200 leaders through our Emerging Talent and Senior 
Leadership Programmes.

Building SaaS capability
As part of our Strategic Planning process, the Executive 
Committee agreed that capability and reward would play an 
important role in driving the high performance and growth 
which we will need to embed a SaaS culture. We have 
completed a comprehensive review of the capability and 
compensation strategy across the business in FY20 which 
will inform our long-term People strategy over the next 
three years.

Colleague experience and engagement
Colleague experience and engagement at Sage is a key 
component of our ‘Colleague Success’ strategic lens. We 
measure this by eNPS (Employee Net Promoter Score – 
measures colleague sentiment) and voluntary attrition – 
both of which saw significant improvements in FY20.

Listening to and addressing colleague sentiment has been 
an important part of putting our people at the heart of our 
business this year, particularly during the global coronavirus 
pandemic. We hold pulse surveys twice a year to gather 
feedback on all aspects of life at Sage. 78% of colleagues 
took part in the most recent survey in June 2020, indicating 
a high level of engagement and suggesting ways to make 
Sage an even better place to work.

Sage Foundation is a core part of our values, supporting 
the communities we operate in, and serving to attract 
and retain talent. All colleagues are encouraged to take 
up to five days each year, on a fully paid basis, to support 
charitable initiatives under Sage Foundation. As a result, 
colleagues contributed more than 24,300 volunteering days 
in FY20, including under “virtual volunteering” initiatives.

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Annual Report and Accounts 2020  |  The Sage Group plc.

Helping businesses thrive

Our success always 
starts with a deep 
understanding of 
customer needs

Helping our own people thrive
We always start with the customer and have a deep 
understanding of their type of business and their 
industry – starting with their business, not ours. 
By taking this customer-centric approach in 
everything we do, we create enduring subscription 
relationships. We invest in systems and processes, 
marketing, sales, services and partners that create 
a seamless customer experience, and trust our 
colleagues to use these tools, deeper insights and 
closer relationships to make decisions that are best 
for the customer.

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25

Helping businesses thrive

Our innovation 
empowers decision 
making, improves 
efficiency and 
solves customers’ 
pain points

Kingpin Communications – CakeHR 
customer
Samantha Maskell, Finance Manager at Kingpin: 
“Before adopting CakeHR, we were living in the 
dinosaur age and still used Excel, which was difficult 
to control and manage. It also meant managers were 
spending time on inefficient HR processes, and not on 
client or team management. Managing the time and 
the team through CakeHR has resulted in more time 
available for both managers and staff.”

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Annual Report and Accounts 2020  |  The Sage Group plc.

Our strategy continued

Innovation

Innovation at Sage means solving customer problems by integrating emerging technology 
and accelerating the availability and adoption of Sage Business Cloud solutions.

Innovation through the Covid-19 pandemic
We worked directly with governments to find new and 
better ways to support small and medium businesses. 
In the UK, we developed a special software module to 
support customers when they applied for government 
funds, automating key parts of the process, and improving 
customers’ productivity and efficiency.

For our customers and all businesses, new technologies 
like Artificial Intelligence are driving digital transformation, 
particularly in light of Covid-19. In order to transform 
Sage’s products through AI and Machine Learning, we have 
created Sage AI Labs, a focused AI/ML development team. 
Key projects include Sage Intelligent Time, a time tracking 
tool that uses AI to learn from an employee’s calendar and 
working patterns, and an outlier detection tool designed to 
spot accounting mistakes and irregularities.

How we measure progress
•  Sage Business Cloud penetration
•  Availability of cloud native solutions
•  Consumption of cloud services

61% FY19: 51% 

Sage Business Cloud penetration 

Our vision for Sage Business Cloud is a digital environment 
for finance and operations, composed of platforms, 
applications and services where it is easy to connect, 
collaborate and do business. 

The environment creates a seamless digital experience for 
customers across our products and platforms, enables a 
digital network of connections between individuals and 
organisations, adds new capabilities and experiences, 
and creates an end-to-end digital journey with Sage.

Innovation for smaller businesses
In FY20, we developed and acquired solutions to create a 
differentiated end-to-end proposition for businesses that 
spans accounting, automation, payroll and HR. This allows 
customers to scale from an entry-level accounting package 
to a full suite of integrated back-office software that enables 
them to manage their finances, operations and people. 
Highlights include:

•  We launched Sage Accounting Plus in the UK in May, 
attracting new customers both directly and through 
accountant referrals;

•  We integrated AutoEntry, our data automation solution, 

with key products including Sage 50 and Sage 
Accounting; and

•  We acquired CakeHR, an HR management solution 

which enables small businesses to manage workforces 
with tools such as reporting, org charts, payslips and 
absence requests.

Innovation for medium sized businesses
We are focused on rolling out our cloud native solutions 
to more geographies, as well as enhancing overall 
functionality. Highlights in FY20 include:

•  We progressed the internationalisation of Sage Intacct, 
launching in South Africa in August, and making strong 
progress in the UK;

•  We launched Sage Intacct Construction in the US 
to meet the unique needs of construction and real 
estate companies;

•  We developed new technology platforms that enable 
existing Sage desktop or cloud connected customers 
to migrate to a cloud native solution.

Annual Report and Accounts 2020  |  The Sage Group plc.

27

Understanding and supporting our stakeholders

Sage’s broader corporate responsibilities to the public interest –  
Doing the right thing

The Board – individually and collectively – is conscious that 
Sage has broader corporate responsibilities, including legal, 
financial, social and environmental responsibilities to the 
public interest. The Directors have therefore sought to 
discharge their duties in a way that they believe would 
fulfil these obligations at the same time as promoting 
the success of the Company for the benefit of its 
members as a whole. 

At the heart of this are our customers. Our purpose is 
to transform the way people think and work so that their 
organisations can thrive. We have a responsibility to our 
customers that goes beyond the technology we develop, 
helping them to become more productive and agile. Our 
customers are primarily small and medium businesses, who 
have a significant role in sustaining a strong economy for 
the benefit of society as a whole. 

In pursuing Sage’s strategic, operational and financial 
objectives, we are driven by our commitment to strive to 
always act in a lawful and ethical manner, to do the right 
thing for Sage’s stakeholders, and to act in the best 
interests of society. 

Whilst customer focus is at the heart of our purpose, we 
believe that our commitment to act in the public interest – 
to be a responsible and active member of our communities 
– is also evidenced more broadly by the approach we take 
to supporting all of our key stakeholders. The following table 
summarises some of the core actions we have taken and 
drivers that we follow. Further information can be found 
elsewhere in our Annual Report, as indicated by the page 
numbers set out below.

Examples of how Sage has sought to satisfy these broader corporate responsibilities include: 

Our customers

See more on pages 36 to 38

We serve millions of small and medium customers across the world, 
helping SMEs and entrepreneurs to thrive so that they can play their 
significant role in sustaining a strong economy and healthy society

Our people

See more on pages 30 to 35 

Striving to foster and promote an environment which embraces colleague 
experience and create the conditions for equality and inclusion, diversity 
and wellbeing – notably through Sage Belong

Focusing on colleague experience and engagement, with “Colleague 
Success” being one of our three core strategic lenses. Listening to and 
addressing colleague sentiment, which has been particularly important 
this year during the Covid-19 pandemic

Having a continued focus on striving to always act in a lawful and ethical 
manner, including through initiatives such as our refreshed Code of 
Conduct and renewed Anti-Bribery and Corruption eLearning, and the 
further embedding of Sage’s Values and Behaviours

Giving back to, and supporting, our communities through voluntary work 
and fundraising

Committed to managing our use of resources and proactively managing 
our environmental impact, through ongoing ESG initiatives and our new 
Environmental Strategy

Sage Foundation
See more on pages 40 to 45

The environment
See more on pages 46 to 51

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Annual Report and Accounts 2020  |  The Sage Group plc.

You can also read more about the policies and commitments that underpin these  
broader corporate responsibilities in the following parts of this Annual Report:

Non-financial information statement

Ethics & Governance
Human rights
Code of Conduct

Suppliers
Anti-bribery & corruption 
Tax strategy 

Environment
Environmental policy

Direct and indirect GHG emissions

People
Colleague experience and engagement
Diversity and Inclusion

Social
Community engagement

Gender diversity 

pg 46

pg 49

pg 33
pg 34

pg 39
pg 39

pg 39
pg 39
pg 39

pg 44

pg 31

Section 172(1) Statement
The Companies Act 2006 and the UK Corporate Governance Code 2018 require the Annual Report to provide 
information on how the Directors of Sage have performed their duties under section 172 of the Companies Act 2006.

Section 172(1) (a) to (f)
A director of a company must act in the way they consider, in good faith, would be most likely to promote the success 
of the company for the benefit of its members as a whole, and in doing so have regard (amongst other matters) to:

Key

a. the likely consequences of any decision in the long term;

b. the interests of the company’s employees;

c. the need to foster the company’s business relationships with suppliers, customers and others;

d. the impact of the company’s operations on the community and the environment;

e. the desirability of the company maintaining a reputation for high standards of business conduct; and

f.  the need to act fairly as between members of the company.

As described earlier in this Strategic Report, the Board 
has discussed and approved the vision, purpose and 
strategy of Sage to create a long-term sustainable 
future. In so doing, the Board collectively has had regard 
to each of the limbs of section 172(1) set out above in its 
actions, behaviours and decisions.

The Board recognises that Sage has a wide range 
of stakeholders that it needs to have regard to 
when fulfilling its duties. Stakeholder engagement 
and considering our stakeholders in principal 
decisions is central in our journey to becoming 
a great SaaS company.

Although section 172(1) imposes duties on Directors, 
we think it is fundamental that Sage’s wider leadership 
also understand the Board’s responsibilities – which can 
sometimes also become their own. Indeed, as is typical 
for a large listed company, the Directors of Sage fulfil 
their duties partly through a governance framework that 
delegates day-to-day decision making to management. 
The Board is cognisant that such delegation needs to be 
part of a robust governance structure, which it oversees, 
and which encompasses the principles of section 172(1) 
so that they ultimately become embedded within the 
business and everything we do as a company.

We have integrated our reporting on how the Directors 
have considered each limb of section 172(1), engaged 
with Sage’s key stakeholders, and how such stakeholders 
have influenced the Board’s decisions, throughout 
this report. Each limb of section 172(1) is illustrated by 
an icon, as referenced above. You will see these icons 
applied throughout the report, such as on pages 31, 
38, 44, 51, 53 and 59, and in our Corporate Governance 
Report on pages 78 to 112. The icons highlight examples 
of the Board’s commitment to matters pertaining to 
section 172(1) when making its decisions.

Annual Report and Accounts 2020  |  The Sage Group plc.

29

Our people 
United by our

purpose 

“ Sage’s Colleague Success vision is 
founded on the belief that colleagues 
do their very best work when they are 
passionate about their role; inspired by 
their leaders; connected to a common 
vision and purpose; recognised for their 
contribution; and they feel like they belong.

Building on this central belief, 
Sage is creating a compelling culture 
and environment that people want 
to join and where colleagues can 
thrive, grow and find it hard to leave. 
Our colleagues are empowered to be 
curious, explore and experiment. They 
have the opportunity to continuously 
learn and work in an environment that 
is inclusive and invigorating.

Sage has an insatiable appetite for talent 
– both internally developed and externally 
hired. The success of our colleagues 
is supported by a strong leadership, 
underpinned by an effective operating 
model, and a unique culture with well 
understood Values and Behaviours.”

Amanda Cusdin, Chief People Officer

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Annual Report and Accounts 2020  |  The Sage Group plc.

In FY20, Sage has put people at the heart of its business, 
demonstrating our genuine care for customers and 
colleagues alike, particularly in how we have managed our 
response to Covid-19. With Colleague Success as one of 
three key strategic areas of focus, we want to ensure we 
have talented colleagues within Sage who can deliver our 
strategic goals in an environment which enables everyone 
to reach their full potential and bring their whole selves to 
work. At Sage we have high expectations of our colleagues 
and in return, as we push towards Sage’s 40th year, we 
continue to invest, build, and develop talented people 
to serve our customers.

Leadership development and 
talent management 

The Executive Committee consists of 11 members 
with the gender balance currently at 36% female, 
and representation from three generations ensuring a 
vibrant cognitive diversity. In FY20, we have continued to 
strengthen Sage’s Executive Committee with three new 
appointments. Lee Perkins was made Chief Operating 
Officer, bringing together Go-to-Market, Product, 
Segments, Partners, IT and Property & Procurement. 
This strategic alignment provides greater synergies, 
reinforces Sage’s operating model and will enhance 
Sage’s ability to focus and drive execution. Chief Strategy 
Officer, Keith Robinson, previously an advisor to the 
Executive Committee, was appointed into the Executive 
Committee to drive the focus on the overall strategic 
direction of the Group and identify ways to accelerate 
Sage’s vision of becoming a great SaaS company.

In September we also appointed a new Chief Marketing 
Officer, Cath Keers, who brings significant digital,  
customer-centric and brand experience, and strengthens 
Sage’s Executive Committee’s expertise and diversity of 
thought. Cath will lead a best-in-class Marketing Function, 
driving consistency, alignment and developing marketing 
talent across the Sage markets to further improve 
customer experience.

Our commitment to developing our senior leaders saw 
the completion of the Executive Team Development 
Programme in January 2020 in partnership with the 
London Business School. This has helped build the 
individual and collective capability of our 40 most senior 
leaders at Sage as we focus on becoming a great SaaS 
company. We will continue this in FY21, with targeted 
development for our VPs and Directors launched in 
September 2020. And to help accelerate a strong pipeline 
of diverse talent we also launched an Executive Committee 
Sponsorship Programme with each Executive Committee 
leader sponsoring up to three high potential individuals. 
We are confident that we have a strong pool of talent at 
Sage, evidenced by our Board Associate applications (our 
colleague representation on the Board) and by the number 
of colleagues we have identified as succession potential 
for the Executive Committee in our talent review processes, 
with 32 unique potential successors identified within a 
five-year timeline and an average of three successors 
per role.

Board gender balance 

Executive Committee 
gender balance

Executive Committee 
and their direct 
reports gender 
balance1

Senior leadership 
gender balance2

67%
6

33%
3

64%
7

36%
4

63%
36

37%
21

67%
127

33%
62

Female
Male

Notes:

1.  Executive Committee and their direct reports includes Executive 

Directors, other Executive Committee members, Company Secretary 
and their direct reports comprising individuals whom they have direct 
line management responsibility for, excluding administrative and 
support roles (for example personal assistants).

2.  Senior leadership refers to c.190 leaders in Sage including Executive 

Committee and Executive Team members.

Annual Report and Accounts 2020  |  The Sage Group plc.

31

Our people continued

Sage’s Values and Behaviours

Strategy

Values
Values

Customer Success

Colleague Success

Innovation

  We do the right thing

 Start with our customer

Together we succeed

 Innovate to win

Anchor  
behaviours

 Insight: Walk in our customers’ 
shoes to gain data and insights 
that drive decisions

Care: Value, respect, back 
each other and support our 
local communities

Focused pace: Focus on 
customer and partner priorities 
and move at speed

Accountability: Do what we 
say we will do and be our 
best every day

Adaptation: lterate and learn to 
meet changing customer needs

Collective responsibility: 
Connect and solve 
problems together

Seek diversity: Be open 
and curious to learn from 
anyone, anywhere

Transparency: Debate and 
explore openly and directly

Courage: Show a competitive 
mindset by taking calculated 
risks, testing, trialling, 
and learning to move forward

Building SaaS capability
We have completed a comprehensive review of the 
capability and compensation strategy across the business 
in FY20 to ensure that Sage is ready to transition into a great 
SaaS company. This will inform our people strategy over the 
next three years, ensuring we develop a long-term approach 
that enhances our Employee Value Proposition, colleague 
experience and competitiveness, and ensuring we have 
highly capable, culturally aligned and motivated individuals 
and teams.

This year Sage has also undergone a refresh of its 
learning programmes for all levels of colleagues. With 
the impact of Covid-19, Sage moved its Leading@Sage 
and Growing@Sage classroom learning online and 
adopted a new learning methodology with the Live it. 
Learn it. programme. This is an agile approach that 
encourages colleagues to experiment, reflect, learn, adapt, 
and apply learning on a continuous basis and in a more 
progressive way than traditional classroom and online 
learning offers. To support this further we also introduced 
LiLi, an AI based experimental learning solution providing 
access to bite-sized high-level learning in the moment of 
need, making it easily accessible and at the heart of how 
we develop great talent.

Culture and values
In FY20 we made significant progress on our culture journey, 
shaped by ensuring we engaged with all stakeholders. Using 
the feedback from our ‘Big Conversation’ held in FY19, we 
have built on this with colleague pulse surveys; dozens of 
conversations with leaders across the organisation; and 
insights from the Executive Committee and Board. We 
were then able to commence FY20 with the launch of 
Sage’s refreshed Values and Behaviours.

Since then the focus has been on embedding these into 
our policies and practices, how we operate and govern, 
and into our leadership and learning programmes so they 
become part of our DNA. Our refreshed culture has been 
evidenced in the new Employee Value Proposition, and 
the level of cohesion of our Executive Team, as well as 
across our segments, geographies and functional teams. 
Furthermore, significant headway can be seen in the ratings 
and comments Sage has received on Glassdoor along with 
overwhelming positive comments on Sage’s response to 
Covid-19. All are clear indications that our refreshed culture 
is championing our success.

In FY21 we will continue to roll out our culture blueprint, 
ensuring that our operating model and organisational 
changes are managed in a way which reflects and reinforces 
our Values and Behaviours. This enables us to continue to 
embed them in the organisation, ensuring that colleagues 
and leaders are fully aligned behind the transition to a great 
SaaS company, and most importantly, always doing the right 
thing for our colleagues, customers and stakeholders.

32

Annual Report and Accounts 2020  |  The Sage Group plc.

Colleague experience and engagement
Our ‘Colleague Success’ strategic lens has led to 
significant improvement in colleague experience and 
engagement at Sage in FY20. We have invested in our 
operational engagement, creating an inclusive culture 
which supports our colleagues to achieve their full 
potential by listening to and addressing their feedback.

Our colleague listening strategy is built upon the 
idea that we listen to them as frequently as we can to 
understand the moments that matter, and work with 
them to create a better working experience. We want all 
our colleagues to be able to share their feedback openly 
so that we can understand what is most important and how 
we can improve. To do this effectively we launched a weekly 
Always Listening survey as part of our response to Covid-19 
and redesigned our bi-annual Your Voice pulse survey. 
We then introduced onboarding and exit surveys as part 
of this listening strategy with touch points across the 
colleague lifecycle.

The biannual pulse surveys are used to monitor our levels 
of engagement. This has improved dramatically, with an 
increase in employee NPS of 38 points since FY19 and our 
new measure – employee satisfaction – is 81 out of 100. In 
response to feedback from our pulse surveys in FY19, we 
focused on ensuring colleague recognition – both peer to 
peer and leaders – is encouraged across the organisation. 
We introduced Sage Hi-Five, a virtual way to recognise 
and celebrate success simply and socially. Colleagues 
and leaders have sent over 12,000 recognition messages 
using the platform to celebrate great work. Peer to peer 
feedback is driving even greater levels of engagement 
and performance which we know is critical to our success.

Sage is proud to hear from our colleagues that we are 
getting many things right for them and we see these 
improvements reflected across many of our core people 
metrics such as Glassdoor, which has increased from 3.5 
to 4.4 in FY20 with 87% recommendation of Sage to friends, 
96% approval of our CEO and Steve winning best UK CEO 
during Covid-19. We measure our voluntary attrition to 
ensure we are retaining talent and this has decreased 
significantly from 12.3% in FY19 to 11% pre Covid-19 and 
currently 7.2%, while internal fill rate has increased 11% 
since FY19 to 37% as we provide more opportunities for 
internal career progression to retain our talent.

We will build on this in FY21 and continue our focus 
and investment on Colleague Success. This will include 
delivering programmes which create an outstanding 
colleague experience during the most important points 
in an individual’s career with Sage. We will continue to be 
ruthless in ensuring our colleagues have only the best tools 
and processes to deliver great services for our customers. 
And as a result of our new capability and compensation 
strategy we will attract and retain the talent we need to 
realise our transformation into a great SaaS company.

Always Listening – Covid-19

Our Always Listening surveys have been an 
important part of putting our people at the heart 
of our business this year, particularly in response 
to Covid-19. We asked colleagues to participate 
in weekly surveys (based on three questions) 
to understand how they were feeling and what 
we could do better to support them.

Executives regularly engage with all stakeholder 
groups, and have increased the level of communications 
with colleagues through channels such as our intranet 
‘Your Sage’, direct colleague emails on a weekly basis 
and ‘Sage TV live’, our bi-weekly broadcast with Executive 
Committee and Regional Managing Directors. These 
channels provide colleagues with direct access to 
our leaders. They give colleagues the opportunity to 
provide regular feedback and have their questions 
answered directly so they feel involved.

Always Listening surveys commenced from March to 
support our response to Covid-19. Over an eight-week 
period more than 3,000 colleagues took part in the 
survey, leaving over 6,000 comments. Colleague 
sentiment was very positive with a score of 93 out 
of 100 when asked if they were satisfied with our 
response to Covid-19. From the weekly surveys we 
were able to quickly provide interventions in response 
to colleagues’ feedback and offer more support as 
they needed it. This included access for all colleagues 
to the mindfulness training app Headspace; dedicated 
intranet hubs of information with Covid-19 updates, 
leadership and colleague blogs; virtual coffee 
meetings; quizzes; and networking groups. 

93/100 I am satisfied with Sage’s response to coronavirus

91/100 I have the resources I need right now to do my job

91/100 I know what I should be focusing on right now

What could Sage do to support you right now?

Annual Report and Accounts 2020  |  The Sage Group plc.

33

Year-end colleague count 
split by region

10%

5%

26%

12%

Africa & Middle East
Asia & Australia
Central Europe
North America
Northern Europe
Southern Europe

25%

22%

Total workforce gender diversity

1%
118

Male
Female
Undisclosed

44%
5,158

55%
6,371

Our people continued

Diversity and Inclusion
In November 2019 we embarked on a global diversity and 
inclusion strategy called Sage Belong. The strategy focuses 
on gender equality, wellbeing and removing barriers to 
an inclusive working environment for colleagues with 
disabilities, those from the LGBTQ+ community and 
fostering respect and understanding of all racial 
identities and ethnic minorities.

Recent events in relation to both Covid-19 and the Black 
Lives Matter movement have accelerated our drive to 
support colleagues and understand where we need to do 
more. In response to Black Lives Matter, plans are now in 
place for new networks that support our Black Indigenous 
People of Colour, and BAME (Black, Asian and Minority 
Ethnic) colleagues. Across all our work we are also looking 
to embed the importance of education for all colleagues, 
with new outreach and learning hubs being rolled out to 
improve colleague and leadership inclusiveness, awareness 
and understanding, along with a robust strategy to 
understand our diversity data across Sage.

We remain focused on creating a truly inclusive organisation 
where every colleague – especially those from traditionally 
underrepresented groups – can reach their full potential, 
feel valued and rewarded, and know the role they play in 
helping us achieve our vision. We know that we can – and 
will – always do more. We know that change will not happen 
overnight; diversity and inclusion is an ongoing journey 
involving all of us. This will be strengthened in FY21 when 
we appoint a VP of Diversity & Inclusion to drive forward 
the change needed for the next stage in our journey.

Sage’s commitment to diversity and inclusion is 
further accelerated through our D&I Council, chaired 
by the Chief Executive Officer and Chief People Officer. 
This has connected the business with our diversity 
and inclusion strategy at a senior level, ensuring tight 
alignment of priorities between engagement and diversity 
and inclusion with our overall business strategy. The group, 
consisting of colleagues from differing levels and regions 
across the organisation, helps monitor our global progress 
against goals and targets set as part of the diversity and 
inclusion strategy.

34

Annual Report and Accounts 2020  |  The Sage Group plc.

Race and ethnicity
At Sage we are clear, racism has no place in society, or 
anywhere in our business. Even with that unwavering 
clarity, we know we are not where we need to be and 
we are committed to building on the work we are already 
doing to ensure a safe and inclusive environment for 
all Sage colleagues, customers and partners. For Sage, 
that starts by listening to our Black and People of Colour 
colleagues; understanding their experiences, reflecting on 
what needs to change, and – without hesitation – acting 
on it.

In response to rising public protest and discussion 
we ran powerful listening sessions in North America – 
attended by over 700 colleagues. We made space for 
open, reflective, and honest communications from our 
leaders, gave a platform to our Black colleagues to tell their 
personal stories and marked Juneteenth in North America 
with a half day of leave.

Our colleagues trusted us to facilitate these difficult 
conversations and we will now be using every candid 
and honest learning point plus the insight colleagues 
have shared with us to drive deep, sustainable change. 
This includes more listening sessions in other countries 
where Sage Foundation will be offering community support 
volunteering days focused on Racial Equity – and a new 
Colleague Success Network, called ‘BUILD’. This stands for 
Blacks United in Leadership Development.

An inclusive Covid-19 response
Throughout the Covid-19 pandemic we prioritised the 
health and wellbeing of our colleagues. We began by 
launching free access to the Headspace app to provide all 
our colleagues with tools and resources to support living 
a mindful life. We also introduced our Sage Belong Speaker 
Series which includes short videos of colleagues and 
external experts sharing advice and best practice on 
how people can stay mentally healthy and aligned to our 
inclusion strategy. This was complemented in the UKI by 
the growth of our Healthy Mind Coach provision – a team of 
volunteers who have received external training from Mental 
Health First Aid England, who provide support to colleagues 
through non-judgemental listening and signposting to 
internal or external support. During our Covid-19 response, 
we expanded the programme into Spain.

For more information on Sage’s response to Covid-19, 
please see pages 106 to 107.

Colleague Success Network growth
Our Colleague Success Networks (CSN) aim to create 
a safe environment for colleagues to come together 
to provide support and education to one another and 
provide vital feedback into the business to advance 
change. We have already introduced Family@Sage,  
Pride@Sage (LGBTQ+ focused), Belong@Sage 
(supporting across all Diversity & Inclusion) globally 
and BUILD (Blacks United in Leadership Development), 
with plans for Vets@Sage (veterans focused) and CSNs 
focused on disability and gender in FY21.

More inclusive Colleague Success Awards
Building on the D&I Awards of the last two years, and part 
of our ongoing journey to evolve recognition at Sage, we 
reflected on colleague feedback to deliver improved and 
more inclusive awards in FY20. The new Sage Colleague 
Success Awards featured four new award categories 
aligned to our Sage values, whilst two further awards 
retain a specific focus on inclusive topics. With over 6,700 
nominations received for over 2,200 individuals, colleagues 
from across all levels and areas of the business have had 
the chance to win at both a regional and global level.

Sage Belong strategy
Sage acknowledges our responsibility to support our 
colleagues with visible and invisible disabilities and we 
do so by creating a culture of inclusion which is reflected 
in our Sage Belong strategy, and alignment with our 
Diversity & Inclusion and Wellbeing policies.

In a recently commissioned Sage UK review conducted 
over three days onsite in 2019 by the Employers Network for 
Equality and Inclusion (ENEI), findings confirmed that Sage 
was conformant with the UK Equality Act 2010 for disability. 
Key functions are aware of Sage’s obligations, additional 
employee assistance programmes and networks are 
available for colleagues who experience visible and invisible 
impairments in the short and longer term and a workplace/
interview adjustments process is available to all candidates 
and colleagues.

As part of the global Sage Belong strategy and Sage’s 
commitment to the Valuable 500 movement, a Colleague 
Success Network is in development, with members keen 
to provide peer to peer support and review key aspects of 
the colleague lifecycle for disability inclusion improvement 
opportunities. Colleague-led healthy mind coach networks 
are also scaling globally to provide mental health awareness 
and support. Where findings from the review have highlighted 
opportunities, action is now underway. Sage is engaged in a 
project with Microlink to review the full workplace adjustment 
lifecycle and our Sage Belong team are supporting both IT 
and Communications teams in their next steps to increase 
accessibility of systems and content.

Annual Report and Accounts 2020  |  The Sage Group plc.

35

Our customers

Supporting our customers as they

navigate

challenging times

In a year that has seen small and medium businesses around the 
world face incredibly challenging times, Sage has been right by 
their side helping them to sustain their businesses and navigate 
what comes next. 

This year we committed to stand in solidarity with small and 
medium businesses, with technology that gives them confidence, 
drives productivity and builds business resilience. We focused 
on three customer priorities: surfacing insight that highlights 
customer challenges; running virtual customer events to help 
businesses access practical advice to address those challenges; 
and using our influence and reach to champion small and medium 
businesses and their needs as they grappled with the implications 
of a global pandemic. 

36

Annual Report and Accounts 2020  |  The Sage Group plc.

Supporting and championing our customers 
through the Covid-19 pandemic 

When the pandemic hit, we rallied our business to safely help our customers during this time of need.

In addition to prioritising the health and wellbeing of our colleagues, we took steps to ensure our customer services teams 
were able to support our customers remotely. We moved every single Sage colleague, including approximately 5,000 
Customer Success colleagues across all of our operating regions, to work from home with minimal customer disruption. 

We created Coronavirus Hubs on our regional websites to give customers access to the latest Covid-19 government updates, 
guidance on how to access government funding schemes, advice on how to support employees and other resources to help 
them face this extremely challenging environment. We took specific steps in many regions to help provide additional support 
through our products, services and support teams. 

In the UK
We worked closely with HMRC to build a module for our 
payroll products that helped customers process the Job 
Retention Scheme (JRS) payments, and access grants for 
furloughed employees. Following the opening of the HMRC 
portal, Sage’s solution was developed remotely and at pace. 
We saw significant customer uptake of the module, had 
record attendance on our advice-based webinars, and 
fielded thousands of calls into our customer services 
department providing guidance on how to access 
government support. We also built an online portal that 
helped customers understand more about the grants and 
loans available to them.

To ensure that we were responding to customers’ needs, 
from the first week of lockdown we ran ongoing customer 
listening and polling. We used the insights to inform 
conversations with customers, government and business 
support bodies. Our polling of an additional 2,000 SMEs at 
the end of June culminated in The Survival, Resilience and 
Growth Report. The report gave firm recommendations 
on how the UK Government could further support small and 
medium businesses through the pandemic, and help build 
resilience. In total, Sage’s polling saw 90 pieces of media 
coverage, and was cited in the launch of the Department for 
International Trade’s new trade strategy for the tech sector, 
sending a clear message to UK SMEs that we were listening 
to their concerns and championing their needs. 

To further amplify our customers’ needs, we invited 
customers and business experts from the CBI and Be the 
Business, an organisation that is leading the UK productivity 
movement, to a virtual roundtable to discuss the report’s 
findings. Tony Danker, Chief Executive, Be the Business, 
concluded: “For me, the most important takeaway from 
this report is that while UK SMEs are optimistic for the 
future, this is a precarious recovery. Most say they will be 
making a profit by the end of the year. However, there is a 
caveat to this optimistic outlook, and this is where I believe 
policy makers and business support networks must focus 
their attention.” 

Lastly, we sought to provide further opportunities for 
our customers to put their questions directly to experts – 
we set up webinars and Q&A sessions with HMRC, the 
Federation of Small Businesses (FSB) and the Minister 
for Small Business Paul Scully MP, with more than 150 
businesses attending. 

In North America
A similar programme of weekly polling took place, again to 
surface customer sentiment and understand how we could 
specifically help our customers in the region. We launched 
a Covid-19 telephone outreach programme to non-profit 
customers to understand how we could help them navigate 
the pandemic. Customers that provided feedback on 
the outreach appreciated our help in enabling them to 
go remote.

In Iberia
We put aside €1m to provide online training and webinars 
for customers. We also provided companies with business 
management courses. In Portugal, we created a dedicated 
team to help answer customer questions around the legal 
and people implications of measures established by the 
Portuguese Government. 

In France
We shared advice on how businesses could continue to 
manage everything from finances to HR and supply chains. 
We championed our customers in the media, offering advice 
and thought leadership on the issues that matter to them.

In Germany
We helped customers employing short-term workers, 
and developed a VAT assistant tool to help customers 
understand the overall impact of VAT changes on 
their businesses. 

Globally
As lockdown restrictions eased around the world, Sage took 
the opportunity to encourage its colleagues to safely spend 
within their communities and shop with small and medium 
businesses with a global #YourLocal social media campaign. 
Sage’s Executive Team led by example, with many posting 
short clips on their social media channels championing their 
favourite local businesses, to help bolster local economies.

Annual Report and Accounts 2020  |  The Sage Group plc.

37

Our customers continued

Trade
Given the volatility surrounding global trade negotiations 
in FY20, Sage continued to raise awareness of the 
importance of helping small and medium businesses to 
export. For this, we held several events around the world 
including in Malaysia and the UK, inviting key government 
influencers, customers and media to take part and listen to 
our customers’ voices. According to Sage’s research, many 
small and medium businesses were bullish about trade 
prospects, with half in the UK (49%) expecting that the 
amount of trade carried out with customers and suppliers 
would increase over the next year. 

In addition, Sage was a participant in London Tech 
Week. We hosted a virtual event with the Department 
of International Trade in September, helping businesses 
understand how to expand internationally and tap into 
overseas markets – a notoriously complex but critical way 
for businesses to achieve growth and safeguard themselves 
for the future. The 60-minute virtual roundtable offered a 
small group of ambitious UK tech businesses insight into 
how to boost growth internationally. Speakers included 
Sage’s CEO Steve Hare, Graham Stuart MP, Minister  
for Exports, Department for International Trade and  
Irene Graham, CEO, Scaleup Institute. Over 23 people 
attended including individuals from tech companies and 
industry partners. 

Sage Session UK

In July, we held our inaugural virtual event for 
customers in the UK and Ireland. Sage Session UK 
2020 was an industry-leading event where Sage leaders, 
customers, and successful business experts took the 
virtual stage to share their unique stories and perspectives 
to inspire attendees to get back to business.

Attendees heard from Sage’s Chief Technology Officer 
Aaron Harris on our technology vision, and UKI MD Sabby 
Gill, as well as Sage customer and business owner, Tamara 
Lohan, Founder and CEO of Mr & Mrs Smith, who gave 
insight into how she has grown her business, and responded 
to the Covid-19 pandemic. As part of the event, we worked 
in partnership with Be the Business, to deliver practical 
insights and tips for attendees on how technology could 
help their business. 

In total, 24 unique breakout sessions provided practical 
guidance to over 1,400 attendees and viewers, helping 
them to rebuild their business and plan for future success.

Practice of Now
We serve many of our customers through accountants in 
practice, and undertake an annual study, the ‘Practice of 
Now’, to give accounting professionals from across the 
globe the opportunity to share their view of the industry. 
The people that live, breathe and shape this profession 
every day painted a picture of an occupation on the brink 
of positive disruption in 2020’s report. 

In total, 82% of accountants say clients are demanding more 
business advice and consultancy services, while 87% agree 
they expect more flexibility and better service without an 
increase in rates. Concurrently, 83% of accountants said the 
ongoing effects of technology and digitalisation have forced 
them to invest more and faster to keep up with the market.

However, the report also shows a robust and tech-enabled 
accountancy profession, well-placed to help their clients 
navigate the economic uncertainty of Covid-19. The majority 
are confident they can provide business management and 
advisory services (79%), industry-specific advice (75%), and 
technology implementations beyond accounting and 
finance products (73%). 

Sage has issued the ‘Practice of Now’ report in several 
international regions to support both traditional and 
visionary practices alike, to keep pace and support their 
ever-changing client demands.

Data study
Over FY20, Sage embarked on a study to understand how 
its customers feel about the use of data to improve their 
experience with B2B technology providers. Our research 
showed that small and medium businesses already have a 
strong understanding of the importance of data. However, 
almost 80% believe they could further improve the way they 
use and analyse it, uncovering a significant ‘data 
productivity gap’. 

The primary barriers to adoption of optimal data use by 
businesses include a lack of awareness, confidence and 
trust in sharing data with B2B providers, and a lack of 
adequate resource to manage a complex and evolving 
environment. As a business that is proud to serve millions 
of SMEs, we take the responsibility of listening to our 
customers and working closely with governments very 
seriously – especially when it comes to progressing 
conversations around sensitive subjects like data use. 
And, as we all navigate the next phase of recovery and 
growth, cultivating an environment of trust and confidence 
is the only way we will unleash the true potential of data for 
the world’s SMEs. 

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Ethics and governance

Human rights
Sage expects all colleagues, partners and suppliers to adhere to 
international standards on human rights, including with respect 
to child and forced labour, land rights and freedom of association, 
among other elements. We take a zero tolerance approach to 
slavery and human trafficking and are strongly committed to 
ensuring that all Sage colleagues, as well as the people who work 
on our behalf, are protected. Our full expectations are included in 
our Partner and Supplier Codes of Conduct and Modern Slavery 
Act Statement, which are available on our website at sage.com. 
We conduct appropriate due diligence on our partners, and all of 
our partners and suppliers are obliged to adhere to the principles 
set out in the Codes, including on human rights.

Anti-bribery & corruption
Sage has an anti-bribery and corruption policy and associated 
whistleblowing procedures designed to ensure that colleagues 
and other parties including contractors and third parties are 
able to report any instances of poor practice safely through an 
independent organisation. All reports received via this or any other 
reporting mechanism are thoroughly investigated and reported to 
the Audit and Risk Committee, which reviews each case and its 
outcomes. None of our investigations during FY20 have identified 
any systemic issues or breaches of our obligations under The 
Bribery Act 2010.

Governance & oversight
We recognise that assurance over our business activities and 
those of our partners and suppliers is essential. During 2020 we 
monitored and reported on the completion of our mandatory Code 
of Conduct training for all colleagues. You can read more about 
our compliance and assurance activities over the principal risks 
associated with ethical business conduct from page 65 onwards.

Tax strategy
We publish our tax strategy on our website and are committed 
to managing our tax affairs responsibly and in compliance with 
relevant legislation. Our tax strategy is aligned to our Code of 
Conduct and Sage’s Values and Behaviours and is owned and 
approved by the Board.

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39

Sage Foundation

Bringing colleagues together for

good

Setting a clear strategy  
to do more good
Sage Foundation has always championed ‘action 
philanthropy’, maximising the power of our 12,000 
people to support our local communities using five 
paid volunteer days each year. Record colleague 
participation in FY20 alongside anecdotal feedback 
demonstrated that volunteering is a priority for 
colleagues during the Covid-19 pandemic. Supporting 
the Company’s strategic lens of Colleague Success, a 
recent pulse survey of 1,300 colleagues demonstrated 
that the work colleagues do through Sage Foundation 
is meaningful (NPS of +87) and that volunteering is the 
most important contribution Sage Foundation makes 
to local communities (NPS of +85).

 “ Sage Foundation 
volunteering is always a 
positive experience, it bonds 
you as a team knowing that 
you are helping someone 
and making a difference 
to someone’s life.”

Sage colleague comment,  
pulse survey July 2020

Likewise, as Sage hit a Glassdoor 
score of 4.4 during FY20, comments 
on Glassdoor showed that Sage 
Foundation contributes to a 
positive colleague experience. 

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Annual Report and Accounts 2020  |  The Sage Group plc

FY20: Inspiring colleague volunteering 
in unprecedented times

24,300

The total number of working days 
Sage colleagues spent volunteering 
in FY20.

£3.5 million

The value of colleague volunteer time 
invested in our local communities. 

$660,331

The total funds raised for the 
‘$2 million by 2022’ 
fundraising challenge.

201

888

15%

The number of grants awarded 
to not-for-profits in FY20.

The number of non-profits 
that benefitted from a Sage Business 
Cloud product discount in FY20.

Increase in colleagues 
engaging with Sage Foundation 
volunteering post Covid-19.

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4141

Sage Foundation continued

Five years of making a difference

Sage Foundation was 
established in 2015. 
We look forward to 
celebrating the fifth 
anniversary of  
Sage Foundation  
in the coming year.

110,000

600

The total number of working days Sage 
colleagues and partners spent volunteering. 

The number of grants  
awarded to not-for-profits. 

2,000

The number of non-profits that benefitted 
from a Sage Business Cloud product discount. 

£14 million

The value of colleague volunteer time 
invested in our local communities. 

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Sage Foundation turns five

As we headed towards celebrating five years of Sage 
Foundation making a difference in local communities, 
our focus for FY20 was to set a clear framework for our 
signature programmes – to support youth, women, and 
military veterans – and enable our partner network to 
further our impact by joining Sage Foundation activity.

Launched at Sage Partner Summit in March, Sage Foundation 
Partner Programme invites Sage partners to join our 
volunteering and fundraising activity. Partners are asked to 
sign the Sage Foundation Charter for Change, representing 
their commitment to encourage fundraising and volunteering 
activities within their organisation, and to work together 
with Sage Foundation to deliver a global programme of 
change. Leveraging our own action philanthropy experience, 
we also help them build on their own corporate philanthropy.

A highlight signature programme, The Growth Project – 
an innovative development programme – brings 
together charity and business leaders including Sage 
in an environment of shared learning. Throughout the 
ten-month course, participants share knowledge and 
experiences, develop their leadership skills and learn how 
to grow their organisation. After three years of success in 
Australia working with The Growth Project, we have now 
launched our own programme, Sage Foundation Grow.

In addition to working with our charity partners to 
manage our signature programmes, we continued to offer 
discounted software to eligible charities, social enterprises, 
and non-profit organisations. Moving into FY21, we will 
be complementing this with financial management tools, 
training and an online community hub. Supporting the 
Company’s strategic lens of Customer Success, this will 
enable non-profit organisations to save time, reduce costs, 
eliminate errors and achieve compliance.

“ Prophix is very proud to be a Sage 
Foundation Partner; it’s another  
great example of how well aligned 
both organisations are. Just like  
Sage, corporate social responsibility 
is taken every bit as seriously as our 
commercial targets as it fundamentally 
brings huge business value too. The 
sense of satisfaction you gain from 
giving back has such a positive influence 
on employee wellbeing, which in turn has 
a positive influence on the quality of work 
we do to support our customers, retaining 
them for longer.”

James Hanson,
VP Sage Global Partnership, Prophix (Sage Partner)

“ The biggest success was bringing 
together colleagues, regardless of 
location, and enabling us to all feel 
like we are a part of something bigger. 
This applies to Sage Foundation’s 
programmes, Sage as an organisation, 
and humanity in general. The experience 
has completely changed the way I feel 
about volunteering and has reinforced 
that there are truly no barriers to stop us 
making a difference.”

Vicky Bell,
Australia, Professional Services Coordinator at Sage

Responding to the Covid-19 pandemic
The Covid-19 pandemic had a huge impact on charity 
partners across the globe during FY20. Sage Foundation 
adapted the strategy to re-direct grant funding and 
re-assess our face-to-face volunteer policy. Within two 
weeks of Covid-19 lockdown, we moved to remote and 
virtual volunteer activations to safeguard our colleagues 
and charity partners, and we will continue many of these 
activities in the medium to long term.

Skills-based volunteering remains high on our agenda and 
during a recent internal innovation and collaboration event, 
the power of Sage colleagues’ skills was brought to life. 
Colleagues’ coding, design, project management, financial 
modelling and communication abilities were combined to 
support non-profits and communities to recover from the 
Covid-19 pandemic.

We also provided grants quickly to existing charity 
partners that were working to support the most vulnerable 
communities affected by Covid-19. Our grants offered 
financial relief to existing charity partners, who needed our 
support as they rebuilt their programmes within the first 
month of the pandemic, and also gave support to charity 
partners who changed their strategic priorities. In total, 
we awarded 36 grants.

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4343

Sage Foundation continued

Signature programmes to support our local communities

We continue to use our time, capability and investment to stimulate education, entrepreneurship and a work-ready mindset 
through our three signature programmes – Sage Inspiring Youth, Sage Empowering Women and Sage Serving Heroes.

Sage Foundation’s strategic objectives are aligned to four of the 17 United Nations Sustainable Development Goals: 
quality education; gender equality; decent work and economic growth; and industry, innovation and infrastructure. 

Sage Serving Heroes

Sage Inspiring Youth

Continuing to support veterans to transition 
into business
In partnership with charity partners Peter Jones Foundation 
and X-Forces, Sage Foundation has funded a mentoring 
programme since 2019, the Veteran Tycoon Enterprise 
Programme, introducing entrepreneurship to veterans and 
service leavers. Due to the Covid-19 pandemic, we have 
re-booted the programme to be delivered online. This 
started in September 2020 and will continue into the next 
financial year.

FutureMakers connecting young  
people with AI

Two years ago, we founded Sage FutureMakers to 
inspire young people to engage in artificial intelligence 
(AI) and understand how technology can solve environmental 
and social challenges.

The curriculum develops critical thinking, creativity, and 
storytelling and inspires young people to use ethical AI to 
develop creative solutions that will shape the future of work.

Throughout FY20 we delivered face-to-face programmes 
to over 500 young people between the ages of 13 and 17 in 
South Africa, US and Spain, and developed an online version 
of Sage FutureMakers which was piloted successfully in 
France during the Covid-19 pandemic lockdown. We will 
be expanding the delivery of this online version with 
programmes scheduled to run in France, the UK and 
Canada in the coming months. 

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Annual Report and Accounts 2020  |  The Sage Group plc

Sage Empowering Women

rAInbow bringing hope as domestic violence rises
Funded by Sage Foundation, rAInbow is a chatbot 
companion built on the Facebook Messenger platform. 
It provides support for victims of domestic violence, their 
friends and family. rAInbow offers a safe space for those at 
risk of abusive relationships, as well as victims and survivors 
of domestic violence. It gives women access to information 
about their rights, support options and where they can find 
help in friendly, simple language.

The initiative has demonstrated that early intervention 
is key and helps women identify clear signs early on. The 
Covid-19 lockdown has exacerbated a number of precursors 
to domestic violence: stress, financial worries, access to 
alcohol, and being physically locked indoors. The chatbot 
companion has almost 18,000 users, that have had 843,000 
conversations. It has become even more critical during 
lockdown with an increase of 103% active users during 
the first three weeks.

Anecdotal feedback from users has demonstrated that 
rAInbow is giving vulnerable victims access to crucial 
resources such as legal information; alcoholics support; 
and anxiety and depression groups.

Rising up to the challenge 
of raising $2 million by 2022
In March 2019, CEO Steve Hare announced the 
$2 million by 2022 Challenge – in which he urged all 
colleagues to use their five paid Sage Foundation days 
to raise money for charities close to their hearts.

The challenge has been led by leaders with the Sage 
Executive Team undertaking the 2.6 Challenge to raise 
funds for UNICEF. In response to the postponement 
of the London Marathon, which is 26 miles, leaders 
took on a challenge in any form of exercise with 2.6 
as a theme. Challenges included cycling 26 miles, 26 
press-ups for 26 days and walking 260 miles in 26 days.

This year we reached $1m in July 2020 with Sage 
colleagues and partners participating in a number of 
fundraising activities globally to support the homeless, 
those affected by the Australian bushfires and to 
support charities providing aid during the Covid-19 
pandemic such as the Red Cross.

Technology and tools  
to support non-profit 
organisations
Sage Foundation empowers and transforms non-profit 
organisations by providing them with the discounted 
products, resources and expertise they need to 
succeed. Harnessing Sage’s product portfolio, non-
profit organisations can have everything they need to 
efficiently manage their accounts, payroll, operations 
and people.

This year we have undertaken research to 
understand the state of the sector in the UK. In FY21 
we will launch other added-value components such 
as training, financial management tools and resources, 
and an online community through Sage City, so our 
non-profit customers can improve their financial 
literacy and have access to expert advice. These 
changes support our goals of doing the right thing 
for our customers and helping our local communities.

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4545

Environment
Doing business the right way: 
responsibly managing our

impact

Introducing our new 
Environmental Strategy  
on the path to Net Zero
We are committed to responsibly managing our use of 
resources and the environmental impact of the solutions 
we provide to our customers and our partners. Our new 
Environmental Strategy sets out our ambitious plan 
to be a leader in this area within three to five years, 
including the implementation of a Net Zero strategy.

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Introducing our new 
Environmental Strategy
At Sage, we recognise our 
responsibility to the wider community 
in which we operate, consistent with 
our overarching value that we do 
the right thing. Whilst local legal 
standards apply as an absolute 
minimum, we aim to achieve good 
practice in our markets and share 
this across the Group. We continue 
to participate in the CDP (formerly 
Carbon Disclosure Project), annually 
disclosing to investors our approach 
and efforts to manage climate-related 
risks and our impact.

In line with our ambition to be a leader 
in this area within three to five years, 
the Board undertook a review of our 
environmental approach in 2020. 
This considered our successes to 
date in managing our impact, as 
well as understanding emerging 
environmental trends that may 
have an impact on our business, 
our colleagues, our customers, 
and our communities over time.

The Board review has resulted in the 
adoption of our new Environmental 
Strategy, which will be implemented 
across the Group beginning in 2021. 
It outlines our ambitious plan to 
set clear, science-based targets 
with a full roadmap, as part of our 
implementation of a Net Zero strategy.

As part of our commitment to 
responsibly managing our contribution 
to long-term climate change and 
as part of our new Environmental 
Strategy, Sage is also committed to 
implementing the recommendations 
of the Task Force for Climate-related 
Financial Disclosures (TCFD). This will 
help to inform our stakeholders about 
our climate-related financial risks and 
how we manage these, in addition to 
capitalising on opportunities to further 
enhance the value we create for our 
customers and our communities.

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4747

Environment continued

Sage is committed to addressing the impact of climate change
At Sage, we recognise the important role we play in creating a more sustainable future for our colleagues, customers 
and communities. This commitment is core to our central value of doing the right thing. We are proud of the progress 
that we have made in recent years, as reflected in our improved CDP score. But we want to go further still, and so we now 
have an ambitious strategy to be a leader in this area within three to five years. The first step is for us to develop a deeper 
understanding of our environmental impact, which is already underway. We then intend to set clear, science-based targets 
with a full roadmap, as part of our implementation of a Net Zero strategy. We recognise that to achieve our ambitions, 
our colleagues, customers, partners, and suppliers will all be required to act, but we strongly believe that we can 
succeed together.

Progress against TCFD recommendations
Sage recognises the risks posed by climate change and as part of its new Environmental Strategy, fully supports the TCFD 
recommendations. As we implement our new strategy, we intend to bring our disclosures and reporting into line with the 
TCFD recommendations. The TCFD recommendations are structured around four core areas of organisational operations: 
governance, strategy, risk management, and metrics and targets. The table below shows our current progress against 
the recommendations.

Disclosure

Reference

Governance
Describe the Board’s oversight of climate-related 
risks and opportunities

Describe management’s role in assessing and 
managing climate-related risks and opportunities
Strategy
Describe the climate-related risks and opportunities 
the organisation has identified over the short, 
medium, and long term

Describe the impact of climate-related risks and 
opportunities on the organisation’s businesses, 
strategy, and financial planning
Describe the resilience of the organisation’s strategy, 
taking into consideration different climate-related 
scenarios, including a 2°C or lower scenario
Risks and opportunities
Describe the organisation’s integrated processes 
for identifying and assessing & managing climate-
related risks
Metrics and targets 
Disclose the metrics used by the organisation to 
assess climate-related risks and opportunities in 
line with its strategy and risk management process
Disclose Scope 1, Scope 2, and if appropriate, 
Scope 3 greenhouse gas (GHG) emissions, and the 
related risks
Describe the targets used by the organisation to 
manage climate-related risks and opportunities 
and performance against targets

The Board assumes overall responsibility and 
accountability for the management of climate-related 
risks and opportunities. During the year, the Board 
reviewed Sage’s environmental activities and progress 
to date, and signed off on an ambitious Environmental 
Strategy to become a leader in this area in the next 
three to five years. The Board is supported in this area 
by the Global Risk Committee
Climate-related issues are integrated into our core risk 
management procedures

Our new Environmental Strategy will formalise our 
identification of climate-related risks and opportunities, 
including around the products and services we develop 
to support our customers in responsibly achieving their 
business objectives
Climate-related risks and opportunities are to be further 
integrated into our business plans as we implement our 
new Environmental Strategy
As part of our new Environmental Strategy, we anticipate 
implementing climate-related scenario analysis

Sage considers climate-related risks through our 
integrated Group-wide risk management policy 
and framework 

Absolute and intensity-based energy and GHG emission 
metrics are disclosed in our Annual Report

Pages 
49-51

GHG emissions are disclosed in our Annual Report 

Pages  
49-50

As part of our new Environmental Strategy, Sage 
will set clear, science-based targets to support our 
strategic ambitions

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Annual Report and Accounts 2020  |  The Sage Group plc

Disclosing our impact
This section includes our mandatory reporting of greenhouse gas emissions pursuant to The Companies Act 2006 
(Strategic Report and Directors’ Report) Regulations 2013. In addition to this disclosure, we once again took part in the 
Carbon Disclosure Project (CDP), reporting our approach to governance, risk management and stakeholder engagement 
on climate-related issues. This external submission also includes our Scope 1, 2 and 3 emissions for the financial 
year ending 30 September 2019. We improved our CDP score in 2019 from a B- to a B rating.

Global greenhouse gas emissions data for period 1 October 2019 - 30 September 2020

Scope 1: Combustion of fuels and operation of facility
Scope 2: Electricity, heat, steam and cooling purchased for own use
Scope 3: Company business travel vehicles
Total emissions 
Company’s chosen intensity measurement: Emissions reported above normalised to tonnes of CO2e 
per total GBP £1,000,000 revenue

FY20 – tonnes 
CO2e
1,566
7,172
7,245
15,983

FY19 – tonnes 
CO2e
1,805
10,524
8,662
20,991

8.4

10.83

FY20 – tonnes 
CO2e
7,172
6,077

FY19 – tonnes 
CO2e
10,524
9,075

Scope 2 Market-based and location-based emissions

Location-based
Market-based

Sage witnessed the effects of the Covid-19 pandemic extend 
to the operation of our global office portfolio and our carbon 
emissions performance in 2020. To ensure the health and 
well-being of our colleagues, Sage took the decision to scale 
back all but essential office-based activities and close our 
global office portfolio, in line with regional regulations and 
government guidance.

In parallel, Sage also saw a drop in our Group emissions, 
related to business travel, particularly air travel, in favour 
of digital communication platforms.

Reporting period
Our Mandatory Greenhouse Gas Report reporting period 
is 1 October 2019 to 30 September 2020 and is aligned with 
our financial reporting year.

Organisational boundary & responsibility
We report our emissions data using an operational control 
approach to define our organisational boundary which 
meets the definitional requirements of The Companies Act 
2006 (Strategic Report and Directors’ Report) Regulations 
2013 and the UK Streamlined Energy & Carbon Reporting 
(SECR) regulations 2019 in respect of the energy consumption 
and emissions for which we are responsible.

Sage reports on all material emission sources that we 
are deemed to be responsible for within our operational 
control approach. We collate data on energy in our 
buildings, HVAC refrigerant leakage, water usage, as 
well as business travel (such as air travel, hotel nights 
and business car travel). We believe these encompass 
the most material emissions to our business. While we do 
not currently report on any emission sources beyond the 
boundary of our operational control, as part of our new 
Environmental Strategy, our ambition is to continually 
review the appropriateness of our reporting boundary to 
expand the monitoring and management of our significant 
indirect emissions associated with our broader business 
value chain.

Total CO2e by type

10%

45%

Business travel (air, vehicle, 
taxi, hotel nights); water 

Electricity, heat, steam and 
cooling purchased for own use

Combustion of fuels and 
operation of facility

45%

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4949

 
Environment continued

Methodology
Our methodology underlying our disclosed emissions remains consistent with previous years and is based on the 
“Environmental Reporting Guidelines: including mandatory greenhouse gas emissions reporting guidance” (March 2020) 
issued by the Department for Business, Energy & Industrial Strategy (BEIS). This methodology is consistent with the World 
Resources Institute’s Greenhouse Gas Protocol Corporate Accounting and Reporting Standard. We have also used BEIS 2020 
conversion factors for the UK, combined with the most recent IEA international conversion factors (2017) for non-UK 
electricity within our reporting methodology.

In some cases, we have extrapolated total emissions by using available information from part of a reporting period and 
extending it to apply to the full reporting year. For example, this has occurred where supplier invoices for the full reporting 
year were not available prior to the publication of this year’s Annual Report and Accounts. For further details, our 
methodology document can be found at http://www.sage.com/investors.

Regional breakdown of Sage greenhouse gas emissions

Region 

Scope 1 emissions

Scope 2 emissions

Scope 3 emissions

Generated from the gas and oil 
used in all buildings where the 
Group operates; emissions 
generated from Group owned 
vehicles used for business travel; 
and fugitive emissions arising from 
the use of air conditioning and 
chiller/refrigerant plant to service 
the Group’s property portfolio
FY2020

FY2019

19
781
147
–
78
541
1,566

3
791
259
–
51
701
1,805

International
UK2
North America
Northern Europe
Southern Europe
Unclassified3
Grand total

Notes:

Generated from the use of 
electricity in all buildings from 
which the Group operates1

Business travel
(air, vehicle, hotel nights, UK rail); 
Water

FY2020

3,311
1,307
1,745
146
663
–
7,172

FY2019

5,271
1,448
2,473
239
1,093
–
10,524

FY2020

1,036
1,931
2,075
118
1,931
154
7,245

FY2019

1,620
2,078
3,036
144
1,608
175
8,661

1.  Represents location-based greenhouse gas emissions from electricity consumption.
2.  To further enhance our greenhouse gas emissions reporting in line with regulatory disclosure requirements, in 2020 the inventory data for the UK has 
been reported as a separate line item. In the previous reporting period, the region’s inventory data was aggregated within the performance of Sage’s 
Northern Europe region.

3.  Data provided could not be classified by region. 

Sum of CO2 (tonnes)
International

United Kingdom

North America

Northern and  
Southern Europe 

1
1
3
3

,

6
3
0
,
1

9
1

1
8
7

7
0
3
,
1

1
3
9
,
1

5
7
0
2

,

5
4
7
,
1

7
4
1

9
0
8

8
4
0
2

,

8
7

Scope 1 emissions are direct emissions from sources that Group owns or controls.

Scope 2 emissions are indirect emissions associated with our consumption of purchased electricity, heat, steam and cooling.

Scope 3 emissions occur at sources which we do not own or control and are consequences of our activities.

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Annual Report and Accounts 2020  |  The Sage Group plc

Carbon emissions

Scope of our carbon reporting
Emissions data from all our global Group operations 
within scope has been reported, including operations 
in Australia, Austria, Belgium, Botswana, Brazil, Canada, 
France, Germany, India, Ireland, Kenya, Malaysia, Morocco, 
Namibia, Nigeria, Poland, Portugal, Romania, Singapore, 
South Africa, Spain, Switzerland, the UAE, the UK and the 
US. A breakdown below has been provided for where data 
has not been reported either because this was not available 
or is not applicable to the specific country. Where feasible 
we continue to work with our suppliers in these locations to 
capture this information in future reporting years.

Within the mandatory Scope 1 and 2 disclosure, all material 
emissions are understood to be included in our disclosure, 
with the exclusion of serviced offices, as well as minor 
immaterial electricity and refrigerant gas exclusions at 
a small number of locations.

We continually review data management processes across 
our global operations to better capture voluntary Scope 3 
data such as water, waste, and travel information.

 Inventory item

Excluded from reporting

Electricity

Refrigerant 
gas

United States (Reston, Chicago and 
San Francisco), France (Olonnes), 
UAE (Dubai), Israel (Tel Aviv), Germany 
(Karlsruhe), Belgium (Liege), Spain 
(Molorussa), Brazil (Americana, Recife and 
Rio de Janeiro), Nigeria (Lagos), UK (Reading).
Australia, Austria, Belgium, Brazil, Canada, 
France, Germany, Ireland, Israel, Kenya, 
Malaysia, Morocco, Nigeria, Poland, 
Portugal, Romania, Singapore, South Africa, 
Spain, Switzerland, UAE, United States
Australia, Nigeria, Poland, UAE, Romania, 
Israel, Germany, Kenya, Switzerland, 
Malaysia, Austria
France, Australia, United States, Nigeria, 
Canada, Poland, Portugal, Singapore, UAE, 
Romania, Belgium, Israel, Germany, Kenya, 
Switzerland, Malaysia, Brazil, Austria, Morocco
Hotel nights Nigeria, South Africa, UAE, Romania, Israel, 

Waste

Water

Air travel

Vehicle 
travel

India, Kenya, Brazil, Austria, Morocco
Nigeria, South Africa, UAE, Romania, Israel, 
Kenya, Brazil, Austria, Morocco
Ireland, Nigeria, Poland, Romania, Israel, 
India, Brazil, Austria, Morocco

Intensity ratio
In order to express our annual emissions in relation to a 
quantifiable factor associated with our activities, we have 
used revenue in our intensity ratio calculation as this is the 
most relevant indication of our growth and provides for a 
good comparative measure over time.

Improving our emissions impact
We continued to make progress to responsibly manage our 
carbon footprint by focusing on our efficient use of energy 
and adoption of technology solutions across our business. 
This year, we made progress to manage the energy use 
across the buildings in the UK and globally that the 
Group operates.

Energy consumed

kWh of energy from the 
combustion of gas and oil 
used in all buildings where
the Group operates

kWh of energy from the use of 
electricity in all buildings from 
which the Group operates

FY2020

FY2019

FY2020

FY2019

44,699

9,048 4,830,781
3,801,259 4,232,588 5,605,187

8,180,629
5,664,819

800,335 1,252,785 4,425,617

5,307,859

–

–

385,385

568,960

422,441

7,077,564
2,176,340 2,673,474
–
7,245,074 8,447,385 18,153,581 26,799,831

279,490 2,906,611
–

Region

International
UK1
North 
America
Northern 
Europe
Southern 
Europe
Unclassified2
Grand total

Notes:

1.  To further enhance our greenhouse gas emissions reporting in line 

with regulatory disclosure requirements, in 2020 the inventory data for 
the UK has been reported as a separate line item. In the previous 
reporting period, the region’s inventory data was aggregated within 
the performance of Sage’s Northern Europe region.

2.  Data provided could not be classified by region.

Across Sage’s global footprint, the Group continued  
to responsibly manage the carbon emissions of the 
buildings that we operate. Examples of initiatives 
implemented in this reporting year include:

•  Investing in new technology with lower energy 

consumption including laptops and workstations

•  Adjustments to building heating / cooling and 

lighting controls

•  Introduction of behavioural-based measures for office 

equipment use, and consistent adoption of energy saving 
modes across our office-based equipment

•  Ongoing installation of LED lighting across the Group
•  Energy efficiency integrated into our office 

redevelopment plans

In addition to the energy efficiency measures we 
implemented in 2020, examples of initiatives we have 
progressed in this reporting year to manage our emissions 
impact include:

•  All waste is diverted from landfill at North Park, 

Manchester and Dublin

•  Reduced business travel and encouraging sustainable 

travel practices across our operations

Annual Report and Accounts 2020  |  The Sage Group plc.

5151

Financial review

Organic financial results
In FY20 Sage delivered organic recurring revenue growth 
of 8% to £1,592m and organic total revenue growth of 4% 
to £1,768m. The increase in recurring revenue, underpinned 
by a 21% rise in software subscription revenue to £1,141m, 
was driven by growth from existing and new customers, 
principally in North America and Northern Europe.

Other revenue (SSRS and processing) declined by 
26% to £176m, in line with our strategy to transition to 
subscription revenue and away from licence sales and 
professional services implementations. As expected, this 
reduction accelerated in the second half due to the impact 
of Covid-19. 

The Group’s organic operating profit decreased by 4% 
to £391m, representing an organic operating margin 
of 22.1% (FY19: 23.8%). This margin reflects continued 
investment to drive strategic execution, and includes 
a £17m charge to provide for potential bad debts in 
connection with Covid-19.

The Group also achieved underlying basic EPS of 27.43p, 
strong underlying cash conversion of 123% and free cash 
flow of £382m.

Jonathan Howell
Chief Financial Officer

This Financial review provides a summary 
of Sage’s financial results on an organic basis, 
as well as considering the underlying and 
statutory performance of the business. Organic 
measures allow management and investors to 
understand the like-for-like revenue and margin 
performance of the continuing business.

Portfolio view of revenue

Revenue by Portfolio1
Cloud native2
Cloud connected3 
Sage Business Cloud
Products with potential to migrate 
Future Sage Business Cloud Opportunity4
Non-Sage Business Cloud5 
Organic Total Revenue
Sage Business Cloud Penetration

Notes:

FY20

£m

£222m
£636m
£858m
£557m
£1,415m
£177m
£1,592m
61%

Recurring

FY19

£m

£172m 
£480m 
£652m 
£634m 
£1,286m 
£182m 
£1,468m 
51%

Growth

% 

+29%
+33%
+32%
-12%
+10%
-2%
+8% 

FY20

£m

£234m
£650m
£884m
£666m
£1,550m
£218m
£1,768m

Total

FY19

£m

£184m 
£497m 
£681m 
£792m 
£1,473m 
£232m 
£1,705m 

Growth

% 

+27%
+31%
+30%
-16%
+5% 
-6%
+4% 

1.  The revenue portfolio breakdown is provided as supplementary information to illustrate the differences in the evolution and composition of 

key parts of our product portfolio. These portfolios do not represent Operating Segments as defined under IFRS 8.

2.  Revenue from subscription customers using products that are part of Sage’s strategic future product portfolio, where that product runs in  

a cloud-based environment enabling customers to access full, updated functionality at any time, from any location, over the Internet.

3.  Revenue from subscription customers using products that are part of Sage’s strategic future product portfolio, where that product is normally 

deployed on-premise and for which a substantial part of the value proposition is linked to functionality delivered in, or through the cloud.

4.  Revenue from customers using products that are part of, or that management believe have a clear pathway to, Sage Business Cloud.
5.  Revenue from customers using products for which management does not currently envisage a path to Sage Business Cloud, either because the 

product addresses a segment outside Sage’s core focus, or due to the complexity and expense involved in a migration.

52

Annual Report and Accounts 2020  |  The Sage Group plc.

Within the portfolio view of revenue, the Future Sage 
Business Cloud Opportunity represents products in, or with 
a clear pathway to, Sage Business Cloud. Management’s 
primary operational focus is to attract new customers and 
continue to migrate desktop customers to Sage Business 
Cloud, and, by delivering increased value to these customers, 
grow their lifetime value. The Future Sage Business Cloud 
Opportunity continues to perform well, with recurring 
revenue growth of 10% and total revenue growth of 5%. 
Cloud native solutions have delivered recurring revenue 
growth of 29%, with Sage Intacct delivering recurring 
revenue growth of 26%.

Statutory and underlying financial results

The strong growth in cloud connected recurring 
revenue of 33% to £636m reflects momentum from 

the migration of existing customers predominantly in 
North America and Northern Europe, as well as further 
growth from new customers acquired in the year. The focus 
on driving revenue to cloud solutions has resulted in Sage 
Business Cloud penetration of 61%, up from 51% in the 
prior year. 

The Non-Sage Business Cloud portfolio comprises 
products for which management does not envisage a 
path to Sage Business Cloud, predominantly because the 
products address segments outside Sage’s core focus. 
The 2% recurring revenue decline and 6% total revenue 
decline in the Non-Sage Business Cloud portfolio is in line 
with expectations and reflects the strategy to focus on 
solutions with a direct pathway to Sage Business Cloud.

Financial Results

North America
Northern Europe
Central & Southern Europe
International
Group Total Revenue
Operating Profit
% Operating Profit Margin
Profit Before Tax
Net Profit
Basic EPS

Note:

Statutory

Underlying1

FY20

FY19

Change

FY20

FY19

Change

£692m
£412m
£590m
£209m
£1,903m
£404m
21.3% 
£373m
£310m
28.38p

£657m
£406m
£608m
£265m
£1,936m
£382m
19.7% 
£361m
£266m
24.49p

+5%
+1%
-3%
-21%
-2%
+6%
+1.6 ppts
+3%
+16%
+16%

£692m
£412m
£590m
£209m
£1,903m
£411m
21.6% 
£386m
£299m
27.43p

£657m
£406m
£604m
£237m
£1,904m
£441m
23.2% 
£417m
£309m
27.88p

+5% 
+1% 
-2% 
-12% 
0% 
-7%
-1.6 ppts
-7%
-3%
-2%

1.  Revenue and profit measures are defined in the Glossary on pages 241 to 243. 

The Group achieved statutory total revenue of £1,903m, a 
2% decrease on the prior year. Underlying growth in North 
America and Northern Europe was offset by the disposal of 
Sage Pay and the Brazilian business, together with foreign 
exchange headwinds, principally in International. Underlying 
total revenue, which normalises the comparative period for 
foreign currency movements, was almost unchanged. 

Statutory operating profit increased by 6% to £404m, 
reflecting the non-recurring net gain on the disposal of Sage 
Pay and the Brazilian business, together with the underlying 

performance of the Group and other recurring and non-
recurring items. Underlying operating profit, which excludes 
recurring and non-recurring items, decreased by 7% 
to £411m.

Statutory basic EPS increased by 16% to 28.38p, principally 
reflecting the non-recurring gain and a lower statutory tax 
charge compared to FY19. Underlying basic EPS declined by 
2% to 27.43p, reflecting the underlying performance of the 
Group together with a lower underlying tax charge. 

Annual Report and Accounts 2020  |  The Sage Group plc.

53

Financial review continued

Underlying and organic reconciliations to statutory

Statutory
Recurring items1
Non-recurring items:
•  Net gain on disposal of subsidiaries
•  Impairment of assets held for sale
•  Asia goodwill impairment
•  Property restructuring costs
•  Professional Services restructuring
•  Office relocation
Impact of FX2
Underlying
Disposals
Held for sale
Acquisitions
Organic

Notes:

FY20

FY19

Revenue Operating Profit

 £1,903m
 –

 £404m
£53m

 –
–
–
–
–
–
–
£1,903m
(£37m)
(£98m)
–
£1,768m

(£141m)
–
£19m
£21m
£22m
£33m
–
£411m
(£5m)
(£15m)
–
£391m

Operating Margin 
%

Revenue

Operating Profit

Operating Margin 
%

 21.3%
–

£1,936m
–

 –
–
–
–
–
–
–
21.6% 
–
–
–
22.1% 

 –
–
–
–
–
–
(£32m)
£1,904m
(£103m)
(£100m)
£4m
£1,705m

£382m
£52m

(£28m)
£14m
–
£16m
–
£12m
 (£7m)
£441m
(£16m)
(£18m)
(£1m)
£406m

19.7% 
–

 –
–
–
–
–
–
–
23.2% 
–
–
–
23.8% 

1.  Recurring and non-recurring items are detailed in the paragraph below and in note 3.6 of the financial statements.
2.  Impact of retranslating FY19 results at FY20 average rates.

Revenue
The Group achieved statutory and underlying revenue of 
£1,903m in FY20. Underlying revenue in FY19 of £1,904m 
reflects statutory revenue of £1,936m retranslated at current 
year exchange rates, resulting in an FX adjustment of £32m. 

Organic revenue of £1,768m (FY19: £1,705m) reflects 
underlying revenue adjusted for £37m of revenue from 
assets sold during the period (FY19: £103m), including 
£17m of revenue from Sage Pay (FY19: £39m) and £20m 
from the Brazilian business (FY19: £43m). There is a further 
adjustment for assets held for sale of £98m (FY19: £100m), 
comprising £52m of revenue in relation to the International 
segment (FY19: £52m), and £46m in relation to the Central 
and Southern Europe segment (FY19: £48m). FY19 organic 
revenue also includes a £21m adjustment for the disposals 
of the US payroll processing business and the South African 
payments business, and a £4m adjustment relating to the 
acquisition of AutoEntry. 

Operating profit
The Group achieved a statutory operating profit of £404m 
in FY20 (FY19: £382m). Underlying operating profit of £411m 
(FY19: £441m) reflects statutory operating profit adjusted for 
recurring and non-recurring items. Recurring items of £53m 
(FY19: £52m) comprise £33m amortisation of acquisition-
related intangibles (FY19: £31m) and £20m of M&A related 
charges (FY19: £21m). 

Non-recurring items include a £141m net gain on disposal of 
subsidiaries (FY19: £28m gain), comprising a £193m gain on 
the disposal of Sage Pay and a £52m loss on disposal of the 
Brazilian business (of which £44m reflects the non-cash 
reclassification of foreign exchange losses from other 
comprehensive income to the income statement). This 
is offset by a £19m non-cash charge relating to goodwill 
impairment in respect of our Asia business, costs relating 
to our property restructuring programme of £21m (FY19: 
£16m), and non-cash accelerated depreciation related to 
the relocation of our North Park office in Newcastle of £33m 
(FY19: £12m). In addition, restructuring charges of £22m were 
incurred in FY20, reflecting the continued de-prioritisation of 
low margin professional services.

Organic operating profit of £391m (FY19: £406m) reflects 
underlying operating profit adjusted for operating profit 
attributable to businesses sold during the period, including 
£4m from Sage Pay (FY19: £14m), and £1m from the Brazilian 
business (FY19: £2m). There were no material adjustments 
in respect of the other disposals, which were approximately 
breakeven at an operating profit level. There is a further 
adjustment of £15m relating to assets held for sale, 
which reflects £7m of profit in relation to the International 
segment (FY19: £6m) and £8m of profit in relation to the 
Central and Southern Europe segment (FY19: £12m). 

54

Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
Organic revenue overview

Organic Revenue Mix

Software Subscription Revenue
Other Recurring Revenue
Organic Recurring Revenue
Other Revenue
Organic Total Revenue

FY20

FY19

% Change

£m

% of Total

£m

% of Total

£1,141m
£451m
£1,592m
£176m
£1,768m

65% 
25% 
90% 
10% 
100% 

£947m
£521m
£1,468m
£237m
£1,705m

56% 
32% 
86% 
14% 
100% 

+21% 
-13%
+8% 
-26% 
+4% 

Organic total revenue increased by 4% in FY20 to £1,768m. Organic recurring revenue grew by 8% to £1,592m, underpinned 
by a 21% increase in software subscription revenue to £1,141m, reflecting the continued focus on attracting new customers 
and migrating existing customers to subscription and Sage Business Cloud. The decline in other recurring revenue of 13% to 
£451m reflects the substitution effect as customers migrate to subscription contracts. Other revenue (SSRS and processing) 
declined by 26% to £176m, in line with our strategy to transition to subscription revenue and away from licence sales and 
professional services implementations. As expected, this reduction accelerated in the second half due to the impact 
of Covid-19.

In the portfolio view of revenue, the Future Sage Business Cloud Opportunity delivered recurring revenue growth of 10% to 
£1,415m and total revenue growth of 5% to £1,550m, driven by transitioning existing customers and attracting new customers 
to Sage Business Cloud. In the Non-Sage Business Cloud portfolio, recurring revenue decreased by 2% to £177m, and total 
revenue decreased by 6% to £218m. 

North America

Organic Revenue by Category

FY20

FY19

% Change

Organic Total Revenue
Organic Recurring Revenue

£641m
£692m
£634m £572m

+8%
+11%

% Subscription Penetration
% Sage Business Cloud 
Penetration 

61%

56% +5 ppts

71%

66% +5 ppts

Organic Recurring Revenue 

FY20

FY19

% Change

US (excluding Sage Intacct)
Canada
Sage Intacct

£397m £372m
£86m
£114m

£93m
£144m

+7%
+8%
+26%

North America delivered recurring revenue growth of 
11% to £634m and total revenue growth of 8% to £692m. 
Subscription penetration is now 61%, up from 56% in the 
prior year, and Sage Business Cloud penetration is now 
71%, up from 66% in the prior year, driven by growth in 
cloud native and cloud connected solutions. 

Strong cloud native growth was driven through Sage 
Intacct, which delivered recurring revenue growth of 26% 
to £144m, reflecting continued strong progress in North 
America through both new customer acquisition and 
existing customers. 

The US (excluding Sage Intacct) increased recurring 
revenue by 7% to £397m and total revenue by 4% to £443m, 
supported by continued momentum in small and medium 
Sage Business Cloud products together with continued new 
customer acquisition during the year. 

In Canada, recurring revenue increased by 8% to £93m and 
total revenue by 4% to £99m, driven by growth in Sage 50 
cloud, as Sage Business Cloud penetration continues 
to build. 

Annual Report and Accounts 2020  |  The Sage Group plc.

55

Financial review continued

Northern Europe

Organic Revenue by Category

FY20

FY19

% Change

Organic Total Revenue
Organic Recurring Revenue

£371m
£395m
£377m £345m

+6%
+9%

% Subscription Penetration
% Sage Business Cloud 
Penetration 

85%

70% +15 ppts

82%

67% +15 ppts

Northern Europe (UK & Ireland) delivered recurring revenue 
growth of 9% to £377m and total revenue growth of 6% to 
£395m. Subscription penetration is 85%, up from 70% in the 
prior year, and Sage Business Cloud penetration is now 82%, 
up from 67% in the prior year. 

Recurring revenue growth largely reflects continued 
success in cloud connected accounting and payroll 
solutions, driven by new customer acquisition together 
with momentum carried into the year. 

Cloud native revenue growth in Northern Europe was 
driven by Sage Accounting and Sage People and supported 
by the recent acquisitions of Auto Entry and CakeHR. Sage 
Intacct has grown rapidly in the UK since it was launched 
in November 2019, and is building good momentum in new 
contract wins. The pace of Sage Accounting growth has 
accelerated following the launch of Sage Accounting Plus 
in May.

Central & Southern Europe

Organic Revenue by Category

FY20

FY19

% Change

Organic Total Revenue
Organic Recurring Revenue

£544m £556m
£467m £448m

-2%
+4%

% Subscription Penetration
% Sage Business Cloud 
Penetration 

55%

46% +9 ppts

40%

27% +13 ppts

Organic Recurring Revenue

FY20

FY19

% Change

France
Central Europe
Iberia

£246m £237m
£91m
£120m

£97m
£124m

+4%
+6%
+3%

Central and Southern Europe delivered recurring revenue 
growth of 4% to £467m while total revenue decreased by 
2% to £544m. Subscription penetration is now 55%, up from 
46% in the prior year and Sage Business Cloud penetration 
is 40%, up from 27% in the prior year, largely driven by 
growth in cloud connected solutions. This excludes 
revenues from assets held for sale as at the year-end, 
which include our businesses in Poland and Switzerland.

France delivered recurring revenue growth of 4% to £246m, 
driven by a strong performance in Sage Business Cloud, 
with particular strength in cloud connected products and 
accelerated growth in cloud native solutions including X3 
cloud. Total revenue in France decreased by 1% to £273m.

Central Europe delivered recurring revenue growth of 6% to 
£97m while total revenue decreased by 2% to £127m. Growth 
in the region is driven by a combination of cloud connected 
solutions and local products.

Iberia delivered recurring revenue growth of 3% to £124m, 
while total revenue decreased by 5% to £144m. Growth in 
recurring revenue has been driven mainly by Sage 50 and 
Sage 200 cloud connected solutions.

International

Organic Revenue by Category

FY20

FY19

% Change

Organic Total Revenue
Organic Recurring Revenue

£137m
£114m

£137m
£103m

0%
+11%

% Subscription Penetration
% Sage Business Cloud 
Penetration 

62%

53% +9 ppts

14%

11% +3 ppts

Organic Recurring Revenue

Africa & Middle East
Australia & Asia

FY20

FY19

% Change

£101m
£13m

£90m
£13m

+12%
+3%

International delivered recurring revenue growth of 11% 
to £114m and total revenue in line with last year at £137m. 
Subscription penetration is now 62%, up from 53% in the 
prior year, and Sage Business Cloud penetration in the 
region is 14%, up from 11% in the prior year. This excludes 
revenues from assets held for sale as at the year-end, 
including Sage’s businesses in Asia and Australia (excluding 
global products that are core to Sage’s strategy such as 
Sage Intacct, Sage People and Sage X3), and Sage’s South 
African payroll outsourcing business.

Africa & Middle East, representing almost 90% of the 
International region’s revenue, delivered strong recurring 
revenue growth of 12% to £101m, driven by local products 
and cloud native solutions, with particularly strong growth 
in Sage Accounting. Total revenue in Africa & Middle East 
was in line with last year at £118m. 

The remainder of the International region comprises the 
remaining assets in Asia and Australia, where growth was 
driven by cloud native solutions in Australia, principally 
Sage Intacct and Sage People. 

56

Annual Report and Accounts 2020  |  The Sage Group plc.

Operating profit 
The Group achieved organic operating profit of £391m 
(FY19: £406m), representing a margin of 22.1% (FY19: 23.8%). 
This margin reflects continued investment to drive strategic 
execution, particularly in technology and innovation, and 
includes a £17m charge to provide for potential bad debts 
in connection with Covid-19.

Underlying operating profit was £411m (FY19: £441m), 
representing a margin of 21.6% (FY19: 23.2%). The difference 
between organic and underlying operating profit reflects the 
operating profits of the assets held for sale at the end of the 
year and the assets sold during the year (Sage Pay and the 
Brazilian business). 

EBITDA was £498m (FY19: £502m), representing an 
EBITDA margin of 26.2%. This reflects a £25m increase 
in depreciation due to the adoption of IFRS 16 from 
1 October 2019. 

Organic Operating Profit
Impact of disposals
Impact of held for sale
Impact of acquisitions
Underlying Operating 
Profit
Depreciation & 
amortisation
Share based payments
EBITDA

FY20 Margin 
%

22.1%

FY20

FY19

£391m £406m
£16m
£18m
£1m

£5m
£15m
–

£411m

£441m

21.6%

£58m
£29m

£35m
£26m
£498m £502m

26.2%

Net finance cost
The statutory net finance cost for the period increased 
to £31m (FY19: £21m), reflecting interest charges on lease 
liabilities in connection with IFRS 16 and FX movements. 
The underlying net finance cost was £25m (FY19: £23m).

Taxation 
The underlying tax expense for FY20 was £87m (FY19: £114m), 
resulting in an underlying tax rate of 23% (FY19: 27%). The 
statutory income tax expense for FY20 was £63m (FY19: 
£95m), resulting in a statutory tax rate of 17% (FY19: 26%). 

The difference between the underlying and statutory rate 
in FY20 primarily reflects a non-taxable accounting net gain 
on the disposal of subsidiaries (Sage Pay and the Brazilian 
business), offset by non-tax-deductible charges relating to 
the impairment of goodwill in respect of the Asia business 
and accelerated depreciation relating to the relocation of 
our North Park office in Newcastle.

The FY20 underlying tax rate has reduced primarily as a 
result of the new French patent box regime, and certain 
other adjustments in France and Germany.

Earnings per share

FY20

FY19

% Change

Statutory Basic EPS
Recurring items
Non-recurring items
Impact of foreign exchange
Underlying Basic EPS

28.38p 
4.57p
(5.52p) 
 – 
27.43p 

24.49p 
3.55p
0.37p 
(0.53p) 
27.88p

+15.9%

-1.6%

Underlying basic earnings per share of 27.43p was 2% lower 
than the prior period (FY19: 27.88p), reflecting the decrease 
in underlying operating profit, partly offset by the reduction 
in underlying tax rate. 

Statutory basic earnings per share increased by 16%, 
primarily due to the increase in non-recurring profit 
related to the net gain on disposal of subsidiaries. 

Annual Report and Accounts 2020  |  The Sage Group plc.

57

Financial review continued

Cash flow 
The Group remains highly cash generative with underlying 
cash flow from operations of £505m (FY19: £577m), representing 
an underlying cash conversion of 123% (FY19: 129%). Importantly, 
the Group has now delivered cash conversion in excess 
of 100% for two years, demonstrating the robustness of the 
business model.

Cash Flow APMs

Underlying operating profit
Depreciation, amortisation and non-
cash items in profit
Share based payments
Net changes in working capital
Net capital expenditure
Underlying Cash Flow 
from Operations
Underlying cash conversion %

Non-recurring cash items
Net interest paid
Income tax paid
Profit and loss foreign 
exchange movements
Free Cash Flow

Statutory Reconciliation of Cash Flow 
from Operations

Statutory Cash Flow from Operations
Recurring and non-recurring items
Net capital expenditure
Underlying Cash Flow from Operations

FY19 
(as reported)

FY20

£411m £448m

£56m
£29m
£45m
(£36m)

 £33m
£26m
£108m
(£38m)

£505m £577m
129%

123%

(£4m)
(£26m)
(£93m)

(£24m)
(£21m)
(£88m)

–

(£1m)
£382m £443m

FY20

FY19 (as 
reported)

£527m £586m
£29m
£14m
(£38m)
(£36m)
£505m £577m

The Group generated £505m of cash from operations in 
FY20, representing cash conversion of 123%, the second 
consecutive year that the Group delivered cash conversion 
in excess of 100%. The strong performance in FY20 reflects 
the continued growth in software subscription and sustained 
improvements in working capital, with particular success 
in the collection of receivables during the year. Underlying 
cash conversion is expected to trend down in FY21.

Free cash flow was £382m (FY19: £443m), largely reflecting 
continued strong underlying cash conversion, together with 
a reduction in non-recurring cash items. 

Group net debt was £151m at 30 September 2020 
(30 September 2019: £393m), comprising cash and cash 
equivalents of £848m (30 September 2019: £372m) and total 
debt of £999m (30 September 2019: £765m). The decrease 
in net debt in the period is mostly attributable to strong 
free cash flow of £382m and net proceeds from disposals 
of £202m, offset by £186m paid in dividends during the 
year, and the recognition of £136m of lease liabilities on 
the balance sheet on adoption of IFRS 16 at 1 October 2019, 
as well as a further £30m of lease liabilities recognised in 
the year. 

Debt facilities
The Group’s debt is sourced from a syndicated multi-
currency Revolving Credit Facility (“RCF”), a syndicated 
Term Loan and US private placements (“USPP”). The Term 
Loan of £200m was put in place in September 2019 and 
expires in September 2022, having been extended by a year 
in September 2020. The Group’s RCF expires in February 
2025 (having been extended by one year in February 2020) 
with facility levels of £692m (split between US$719m and 
£135m tranches). At 30 September 2020, £294m (FY19: 
£45m) of the multi-currency revolving debt facility was 
drawn and the Term Loan was fully drawn (FY19: fully drawn). 

The Group’s total USPP loan notes at 30 September 2020 
were £387m (US$400m and EUR85m) (FY19: US$550m 
and EUR85m). The remaining USPP loan notes have a 
range of maturities between January 2022 and May 2025. 
In May 2020, US$150m of USPP loan notes matured and 
were repaid using cash on hand. 

Maturities within the next 18 months comprise EUR55m 
(£50m) of the Group’s US private placement loan notes in 
January 2022. 

Capital allocation
Sage’s disciplined approach to capital allocation remains 
unchanged as a result of Covid-19. The Group’s primary 
focus remains on organic investment in order to accelerate 
the execution of the strategy as outlined above. 

Sage continues to consider bolt-on acquisitions of 
complementary technology and partnerships that will 
further accelerate the strategy and enhance Sage Business 
Cloud, and has made several small but strategically significant 
acquisitions in the recent past. In line with management’s 
focus on core competencies within the business, the 
disposal of Sage Pay and the Brazilian business were 
completed during the year and additional non-core 
assets were classified as held for sale at the year end.

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Annual Report and Accounts 2020  |  The Sage Group plc.

Going concern 
The Directors have robustly tested the going concern 
assumption in preparing the financial statements, taking 
into account the Group’s strong liquidity position at 
30 September 2020 and a number of downside sensitivities, 
and remain satisfied that the going concern basis of preparation 
is appropriate. Further information is provided in the 
Directors’ Report on page 149 and in note 1 of the financial 
statements on page 172.

Foreign exchange
The Group does not hedge foreign currency profit and loss 
translation exposures and the statutory results are therefore 
impacted by movements in exchange rates. 

The average rates used to translate the consolidated 
income statement and to neutralise foreign exchange in 
prior year underlying and organic figures are as follows:

Average exchange rates  
(equal to GBP)

Euro (€)
US Dollar ($)
South African Rand (ZAR)
Australian Dollar (A$)
Brazilian Real (R$) 

FY20

1.14
1.28
20.67
1.88
6.15

FY19

Change

1.13
1.28
18.30
1.81
4.93

1%
–
13%
4%
25%

Our policy is to maintain the dividend in real terms. In 
line with our policy, and reflecting the Group’s strong 

business performance and cash generation during the year, 
and continued strong liquidity position, we have increased 
the full year dividend by 2% to 17.25p, including a final 
dividend of 11.32p. 

The Group will also consider making additional capital 
returns to shareholders if appropriate. During the year, Sage 
announced on 6 April 2020 the cancellation of the previously 
announced £250m share buy-back programme, after £7m 
of shares had been purchased. This decision was taken 
to support the Group’s financial strength in light of the 
Covid-19 pandemic.

Net debt
EBITDA (last 12 months)
Net debt/EBITDA ratio

FY19 
(as reported)

FY20

£151m £393m
£498m £509m
0.8x

0.3x

Group net debt as at 30 September 2020 was £151m 
and reported EBITDA over the last 12 months was £498m, 
resulting in a net debt to EBITDA ratio of 0.3x. Group return 
on capital employed (ROCE) for FY20 was 20% (FY19 as 
reported: 21%). 

The Group adopted IFRS 16 with effect from 1 October 2019. 
This resulted in the recognition on the balance sheet of 
additional financial liabilities of £122m as at the year end, 
which has increased net debt to EBITDA in FY20 by 0.2x, 
partially offsetting the year-on-year decrease. The financial 
results from the prior year have not been restated. The 
adoption of IFRS 16 has had no material impact on our 
overall financial result. 

Sage plans to operate in a broad range of 1-2x net 
debt to EBITDA over the medium term, with flexibility 
to move outside this range as the business needs 
require. Accordingly, given the current environment, 
we are comfortable with our current net debt to 
EBITDA ratio of 0.3x. 

Annual Report and Accounts 2020  |  The Sage Group plc.

59

Risk management

Risk-informed decision making

Through our ‘always-on, on-demand’ risk reporting, Sage is able to effectively manage our 
strategic, operational, commercial, compliance, change and emerging risks. This helps us to 
deliver our strategic objectives and goals through risk-informed decisions. The Board’s role is 
to maintain oversight of the key principal and business risks, together with ensuring that the 
appropriate committees are managing the risks effectively. Additionally, the Board reviews the 
effectiveness of our risk management approach and challenges our leaders to articulate their 
risk management strategies.

Our risk management framework enables a consistent approach to the identification, 
management and oversight of risks. This consistency is valuable as it allows us to take a holistic 
approach to risk management and to make meaningful comparisons of the risks we face and 
how we manage them across our footprint, which is essential to achieve our strategic objectives.

How we identify risk
Using our Enterprise Risk Management Framework, 
all Group and local entities and functions identify the risks 
that could affect their strategy and operations in order to 
implement risk mitigation plans.

Our risk identification process follows an enterprise wide 
“top-down, bottom-up” approach, which seeks to identify:

•  principal risks that may impact our ability to achieve our 
strategic objectives, with these risks representing the 
risks that most threaten delivery of our strategy; and
•  strategic, commercial, operational, compliance and 

change risks (“business risks”) that occur at a segment, 
functional, country, and regional level. These risks are 
those that pose the greatest threat to the success of 
business activities across the Group and may also feed 
into our principal risks.

Business risks are consolidated into a Group-wide 
view and presented to a representative selection of 
our senior leaders and executives, who add their own 
input from a strategic, functional and emerging risk 
perspective. Business risks are then escalated in line 
with the Risk Management Policy and via our Enterprise 
Risk Management Framework to the Regional and 
Global Risk Committees. This escalation process 
provides organisational visibility to emerging, change, 
strategic, commercial, operational, and compliance risks, 
as well as driving action and supporting accountability for 
risk management.

Our risk appetite and risk tolerances
Our risk appetite reflects our ability or desire to accept 
a certain level of risk in order to achieve our strategy. 
We recognise that eliminating risk is often not feasible 
or desirable, so we use risk appetite statements, Group 
parameters and metrics to provide our leaders with the 
guidance they need to make decisions on the level of risk 
that can be taken or sought to achieve strategic objectives.

All identified risks are measured on an inherent and residual 
risk basis using the pre-determined risk matrix set out in our 
Risk Management Policy.

Principal risks are monitored against risk appetite targets 
using supporting measures, metrics, and tolerances, which 
are evaluated throughout the year to ensure they remain 
aligned with our strategic objectives, and within an 
acceptable risk tolerance for the Group.

How we manage risk
Figures 1 and 2 present an overview of our process and 
governance structures, including the Audit and Risk 
Committee and Board. We develop severe but plausible 
scenarios for all risks. These scenarios not only provide 
insights into possible threats and points of failure, allowing 
us to react and adjust our strategy accordingly, but are also 
used for the purpose of assessing our viability.

Sage’s Enterprise Risk Management Framework  
enables us to identify, evaluate, analyse, manage 

and mitigate those risks which threaten the successful 
achievement of our business strategy and objectives.

Each principal risk is assigned an executive owner 
who is accountable for setting the target tolerance 
level. The executive owner is responsible for confirming 
adequate controls are in place and that the necessary 
action plans are implemented to bring the risk profile 
within an acceptable tolerance. To provide adequate 
oversight, we report throughout the year on principal 
and emerging risks, and hold and conduct deep dive and 
in-depth reviews of all principal risks at different oversight 
committees and with the principal risk owners. We continue 
to consider risks both individually and collectively in order 
to fully understand our risk landscape. By analysing the 
correlation between risks, we can identify those that have 
the potential to cause, impact, or increase another risk and 
that these are weighted appropriately. This exercise informs 
our scenario analysis, particularly the combined scenario 
used in the Viability Statement.

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Annual Report and Accounts 2020  |  The Sage Group plc.

Risks that are identified and captured at a segment, 
functional, country, and regional level are owned and 
managed within their respective management structures 
and are reviewed on an ongoing basis. Formal review of 
these risks takes place on a quarterly basis through the 
Regional Risk Committees and Corporate Risk Boards, 
which are described on pages 62 to 64.

Throughout 2020, Sage Risk has continued to enhance its 
risk management approach, through the embedding of a 
revised Enterprise Risk Management Framework, which 
expands the lenses, governance and coverage of Sage’s 
risk approach. Through this, our first-line colleagues are 
given responsibility for management of their risk and 
the subsequent deployment of risk strategies, thus 
supporting risk-based decision making. Additionally, 
we have sought to continue the build out and embedding 
of our Integrated Risk and Assurance Framework alongside 
our Business Controls Framework to support and empower 
our first-line colleagues to own their risks and help them to 
drive consistent application of their controls across our  
business processes.

Sage Risk has dedicated resources in our Corporate 
Centre, Europe, North America, Africa and Asia who 
support colleagues in managing their risks.

The Sage Risk team also manages the organisation’s 
corporate insurance programme, ensuring that global and 
local insurance placements are appropriate for the risk 
exposure and in line with the organisation’s risk appetite.

Sage Risk also has a single global incident reporting portal, 
with all entities and functions across the Group now using 
a single, unified approach to reporting incidents.

As part of the Enterprise Risk Management Framework, 
Sage has also enhanced the business continuity 
programme, through the creation of a dedicated team.

FIGURE 1

OUR THREE LINES MODEL

Sage’s three lines approach ensures accountability 
and transparency by setting out the roles and 
responsibilities of all colleagues when it 
comes to the management of risk.

The model and its effective operation  
support a strong control environment with 
best in class Governance, Risk and Control 
procedures embedded across Sage.

 1 

ALL  
COLLEAGUES

 2 

 3 

SAGE RISK AND  
SAGE BUSINESS 
INTEGRITY 

SAGE  
ASSURANCE 

Identify, own,  
manage, operate

Guide, support, 
challenge

Independent  
and objective

Report

Identify

Our risk  
management  
process

Monitor

Assess

Respond

Annual Report and Accounts 2020  |  The Sage Group plc.

61

 
Risk management continued

Culture
The Board recognises that culture underpins the 
effectiveness of Sage’s risk management, and the operation 
of an effective control environment. Sage’s Values and 
Behaviours set out how our strategy should be executed. 
Our Code of Conduct supports and reinforces these Values 
and Behaviours, and sets clear expectations across Sage 
for compliance with ethical standards. Behaviour forms a 
significant part of our colleague performance management 
process, and in FY20, culture continued to be managed as a 
principal risk.

Our three lines governance model defines clear roles 
and responsibilities for all colleagues, and establishes 
accountability for actions and decisions. It also describes 
how appropriate oversight, challenge and assurance are 
provided over business activities, including the ethical 
conduct of our operations. With the development of the 
integrated assurance framework, leaders will be able 
to build in relevant and specific Values and Behaviours 
measures into their own assurance self-assessments.

During 2020 we continued the roll out of our 
transformed compliance training programme, applying 
scientific theories and principles into learning design. 
We provide colleagues with enjoyable learning experiences 
that support understanding of the subject matter and meet 
defined business outcomes. Through demonstrating clear 
alignment between learning content and Sage Values 
and Behaviours, we are able to support accountability and 
empower values-aligned, risk-based decision making in the 
business. In support of Sage’s commitment to innovation, 
2020 saw the launch of an updated Risk and Incident 
Management learning module which, as part of a wider 
risk culture change programme, supports colleagues 
in identifying, managing and reporting risks and 
opportunities effectively.

The continued embedding of our Business Control 
Framework combined with a rationalised, refreshed 
suite of principles-based policies provides colleagues 
with comprehensive support and guidance on expected 
ways of working.

Risk governance

Board
The Board has overall responsibility for risk management 
and establishing the Group’s risk appetite. It monitors 
the risk environment and reviews the relevance and 
appropriateness of the principal risks to the business.

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Annual Report and Accounts 2020  |  The Sage Group plc.

Audit and Risk Committee
The Audit and Risk Committee supports the Board in setting 
the Group’s risk appetite and ensuring that processes are in 
place to identify, manage and mitigate the Group’s principal 
risks. At each meeting, the Committee reviews the principal 
risks and their associated appetite targets and metrics, to 
assess whether they continue to be relevant, effective and 
aligned to the achievement of Sage’s strategic objectives, 
and within an acceptable tolerance for the Group. The 
Committee also monitors the effectiveness of the control 
environment through the review of Internal Audit reports 
and other assurance activity from Sage Assurance and 
consideration of relevant reporting from management, 
Sage Risk, Sage Business Integrity and the external 
auditor. Further information on the Committee’s activity 
in 2020 is set out in the Audit and Risk Committee Report 
on pages 113 to 119.

Executive Committee
The Executive Committee is responsible for the stewardship 
of the risk management approach. It develops the strategy 
and oversees the delivery of the related operational plans 
that help to manage the associated risks. Each principal 
risk is also owned by a member of the Executive Committee.

Global Risk Committee
The Global Risk Committee is chaired by the Chief Executive 
Officer, supported by the VP Risk, Business Integrity and 
Assurance, and has responsibility for providing direction 
and support to the management of risk across Sage. 
It meets quarterly and seeks to:

•  Establish clear governance and accountability for risk, 

and any associated (remediation) activities;

•  Provide direction to functions, regions and countries, 
including the creation and deployment of common 
methodologies and practices;

•  Provide a point of escalation for critical or emerging risks;
•  Drive the consideration of risk in decision making;
•  Drive the inclusion of risk management into 

performance management;

•  Oversee cultural change;
•  Review and approve defined policies; and
•  Provide the Board and Audit and Risk Committee 

with sufficient effective information to enable them 
to discharge their risk reporting requirements.

The Global Risk Committee’s membership includes all 
principal risk owners and rotational representation from 
across the business. The Chairman of the Audit and Risk 
Committee may attend any meeting as desired.

Appropriate regional or emerging risks are escalated from 
the Regional Risk Committees and Corporate Risk Boards to 
the Global Risk Committee where necessary.

Regional Risk Committees
Seven Regional Risk Committees were operational 
throughout FY20 in Africa-Middle East, Asia-Australia, 
North America, Northern Europe, Central Europe, Southern 
Europe and Iberia. Each Committee met four times during 
FY20. During 2020, these Committees received updated risk 
management packs, which outlined the key material risks 
against regional strategy, and risks of most severity in 
relation to strategy, commercial, operational, compliance 
and change risk across their respective regions.

Corporate Risk Boards 
Four Corporate Risk Boards were established during FY20, 
being the Global Commercial Product Office Risk Board, 
Global Security Committee, Global Data Privacy Forum and 
Global IT Risk Board.

The Global Commercial Product Office Risk Board
The Global Commercial Product Office Risk Board 
provides risk oversight, support and direction to all aspects 
of the product lifecycle and delivery of the product strategy 
across the Group. This includes supporting and advising 
management on risk exposure on and in relation to the 

principal risks, understanding customer needs, execution 
of product strategy, third party reliance, route to market, 
and live services management. The board advises on 
and oversees the appropriate strategic, operational, 
technical and organisational measures that are in place 
to address the risk across the product organisation with 
support from Sage Risk. Through this, the Global Risk 
Committee and Executive Committee are advised on the 
product lifecycle exposure of the Group. The risk board 
meets on a monthly basis.

Global Security Committee
The Global Security Committee provides oversight and 
direction to all aspects of cyber and information security 
across the Group. This includes advising management 
on the current cyber and information risk exposure of the 
Group and ensuring that the appropriate technical and 
organisational measures are in place. The committee 
supports in the management of the Cyber Security 
and Data Privacy risk, through advising the Global Risk 
Committee and Executive Committee on the current cyber 
and information risk exposure of the Group. The committee 
meets at least four times a year.

FIGURE 2

Risk governance

The Board

Vice 
President, Risk, 
Business 
Integrity and 
Assurance

Sage Risk

Audit and Risk 
Committee

We operate a formal 
governance structure 
to manage risk.

Executive 
Committee

Global Risk 
Committee

Regional Risk  
Committees

Corporate Risk 
Boards

Annual Report and Accounts 2020  |  The Sage Group plc.

63

Risk management continued

Global Data Privacy Forum
The Global Data Privacy Forum provides oversight 
and direction to all aspects of data privacy risk across the 
Group. This includes advising management on the current 
data privacy risk exposure of the Group and ensuring that 
the appropriate technical and organisational measures 
are in place. The forum supports in the management of 
the Cyber Security and Data Privacy risk, through advising 
the Global Risk Committee and Executive Committee 
on the current data privacy risk exposure of the Group. 
The forum meets at least four times a year.

Global IT Risk Board
The Global IT Risk Board provides risk oversight and 
direction to all aspects of risk exposure across IT and 
Live Services management across the Group. This 
includes advising management on the current IT and 
Live Services risk exposure of the Group and ensuring 
that the appropriate technical and organisational measures 
are in place. The risk board supports in the management 
of the Live Services Management principal risk, through 
advising the Global Risk Committee, Executive Committee, 
and Global Commercial Product Office Risk Board on the 
current Live Services management risk exposure of the 
Group. The risk board meets on a monthly basis.

Vice President (“VP”) Risk, Business Integrity 
and Assurance
The VP Risk, Business Integrity and Assurance is responsible 
for the second and third line functions, namely Sage Risk, 
Sage Business Integrity and Sage Assurance. The VP Risk, 
Business Integrity and Assurance is responsible for the 
facilitation and implementation of the risk management 
approach across Sage, including the consolidation of 
risk reports from the Regional Risk Committees and Risk 
Boards, and the provision of appropriate risk reporting from 
Sage Risk for the Global Risk Committee, the Audit and 
Risk Committee, and the Executive Committee. The VP Risk, 
Business Integrity and Assurance attends the quarterly Audit 
and Risk Committee meetings and regularly meets with 
the Chairman of the Audit and Risk Committee outside 
these meetings.

The VP Risk, Business Integrity and Assurance is also 
responsible for the Sage Insurance programme.

Sage Risk
Sage Risk supports the effective operation of the 
Sage Risk Enterprise Risk Management Framework 
and Governance Structure, including the management 
of the principal risks and providing guidance, support and 
challenge to the business and functions to effectively 
manage risk. This includes supporting the Global Risk 
Committee, the Regional Risk Committees, Global 
Commercial Product Office Risk Board, Global IT Risk Board, 
Global Security Committee and Global Data Privacy Forum 
in fulfilling their responsibilities. Sage Risk also works closely 

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Annual Report and Accounts 2020  |  The Sage Group plc.

with Sage Business Integrity as a second line partner 
to improve controls and behaviours across the business, 
and allow Sage to operate and grow within its risk appetite.

Sage Business Integrity
Sage Business Integrity continues to transform the 
way colleagues think and work so that Sage can thrive 
through guiding, supporting and challenging the first 
line to ‘do the right thing’, through effective education, 
frameworks and technology enablers fit for a thriving SaaS 
company. The team, led by the Business Integrity Director, 
drive compliance with the Sage Governance Framework, 
the embedding of Sage Values and Behaviours, the 
development and embedding of sustainable processes 
and controls through the rollout and monitoring of the 
Sage Business Control Framework and also educate 
appropriate colleagues in the development and delivery 
of ‘risk appropriate’ monitoring and oversight to enhance 
the existing Sage due diligence framework.

Sage Assurance
Sage Assurance is led by the VP Risk, Business Integrity and 
Assurance, and its purpose and activities are set out in the 
Internal Audit section of the Audit and Risk Committee 
Report on page 118.

Risk management and internal controls
The Board retains overall responsibility for setting 
Sage’s risk appetite and for risk management and 
internal control systems.

In accordance with principles M, N and O of the 
UK Corporate Governance Code 2018 (the “Code”), 
in addition to Paragraph 58 of the FRC guidance (Section 6), 
the Board is responsible for reviewing the effectiveness of 
the risk management and internal control systems and 
confirms that:

•  There is an ongoing process for identifying, evaluating 

and managing the principal risks faced by the Company;

•  There is an ongoing process for identifying, evaluating 

and managing the emerging risks faced by the Company;
•  The systems have been in place for the year under review 

and up to the date of approval of the Annual Report 
and Accounts;

•  They are regularly reviewed by the Board; and
•  The systems accord with the FRC guidance on risk 

management, internal control and related financial and 
business reporting.

There were no instances of significant control failing or 
weakness in the year.

You can read more about our risk management and 
internal controls systems in our Strategic Report on 
pages 2 to 77 and the associated work of the Audit and 
Risk Committee on pages 113 to 119.

Principal risks and uncertainties

Leveraging our risk profile

In FY20 we continued to accelerate into the cloud, maintaining our focus on our three 
strategic lenses of Customer Success, Colleague Success and Innovation.

Our principal risks have evolved as we have leveraged our risks and opportunities in support of our strategic goals. 
Our “always-on, on-demand” risk reporting provides real-time risk information to leaders across the organisation, 
enhancing leaders’ ability to make risk-informed decisions in a timely manner. We also continued to further enhance 
our enterprise risk management approach, increasing organisational engagement, deepening our understanding of 
our activities and the way we execute them. This provides a granular understanding of our risks, and allows for proactive 
risk management, together with enhanced risk-informed decision making, driven through appetite for risk taking.

We continue to utilise the Sage Governance, Risk and Compliance tool to drive action on risks and opportunities across 
the business, supporting the organisation to continue to grow the right way. We supported risk owners across Sage to 
leverage, utilise and manage their risks through considered risk taking and appetite. We also worked to enhance our three 
lines model through the deployment and embedding of an approach to integrated risk and assurance, which will continue 
to be developed across FY21.

Covid-19
Since January 2020, the Covid-19 pandemic has brought 
and will continue to bring significant change to the global 
economic, social, political and business landscape. 
In response, we have continually reviewed the actual, 
emerging and potential impacts of the pandemic on 
our principal risks to identify any new risks or changes 
to existing risks and opportunities that may have arisen, 
with a specific lens on what could change the risk profile 
materially. Whilst the pandemic has not created any 
additional principal risks, we have amended, as appropriate, 
some of our mitigating actions, as set out in the principal 
risks section below.

As the pandemic became increasingly known we 
initiated our response to this crisis, drawing on existing 
business continuity plans. The objective at this stage 
was to prioritise the health, safety and wellbeing of our 
colleagues and the immediate needs of our customers 
in the light of government guidance and legislation. 
During the early stages of the crisis we ensured our critical 
infrastructure, resources and activities were organised to 
provide continuity of our operations and to enable us to 
implement our response approach to Covid-19.

We stood up our Covid-19 Task force which led the 
response to Sage’s recovery approach. The focus was 
to ensure that our colleagues, customers and partners 
were being appropriately supported through the available 
resources and expertise that Sage had at hand. We have 
also continued our acceleration towards our transition 
to a fully optimised cloud SaaS company.

Brexit
The status of the UK’s withdrawal and proposed trade deals 
and arrangements with the European Union following the 
transition window remains unclear. We recognise that Brexit 
may have an adverse impact on the broader UK economy, 
which in turn may impact a portion of Sage’s UK customer 
base. However, it is also recognised that due to the manner 

in which Sage operates, and the industry in which Sage 
operates, there are also implications in how Sage can and 
will utilise data to innovate, so that it can continue to grow 
its product proposition as this is primarily conducted out of 
the UK and US.

As we reported in FY20, the Group has adopted an approach 
that we believe will allow us to manage the risks that Brexit 
may bring, including:

•  focusing on changes which may be required to 

our products;

•  the impact for our colleagues both in the UK and 

Europe; and

•  other legal, financial or tax implications which could arise 

from a Brexit where there are no trade deals agreed.

The Group does not currently foresee any adverse material 
impact on day-to-day operations due to the local nature of 
our business operations and customer needs. Additionally, 
we have low numbers of UK and EU colleagues based 
outside their home countries. Where this is the case, the 
risk has been mitigated due to protections put in place 
by the UK and certain EU governments to enable such 
citizens to continue to reside and work outside their 
home countries. In relation to the use of personal data, 
there remains uncertainty as to whether the UK will 
receive a data protection regime adequacy decision from 
the European Commission prior to the end of the Brexit 
transition period. Whether the UK ultimately obtains 
such an adequacy decision as a third country depends to 
a significant extent on the result of political negotiations 
with the EU. In the absence of an adequacy decision, 
we must ensure alternative legal safeguards are in place 
with respect to the transfer to, and processing by, the UK 
business of personal data relating to individuals located in 
the EU. We have been preparing, and continue to prepare, 
on this basis, to facilitate the continued free flow of 
personal data for permitted business usage. 

Annual Report and Accounts 2020  |  The Sage Group plc.

65

Principal risks and uncertainties continued

The effective management of strategic, financial, 
compliance and operational risks is critical to the success 
of Sage’s strategy. By empowering and supporting our 
leaders to manage risks locally within their business 
and functional areas, we accelerate our progress against 
our organisational goals.

Sage continually assesses its principal risks to ensure 
continued and enhanced alignment to our strategy 
and consideration of where Sage is currently on its 
journey to becoming a great SaaS company.

Principal risks are formally reported to the Global Risk 
Committee, alongside escalated local risks and emerging 
risks. We manage risk in line with our risk management 
policy and approach, as set out in Risk management 
on pages 60 to 64. In FY20 we monitored and reported 
against 11 principal risks. As detailed in the following table, 
a range of measures are in place, or are being deployed or 
developed, to manage and mitigate our principal risks.

Principal risks
The Board and the Audit and Risk Committee carried out 
a robust and ongoing assessment of the principal and 
emerging risks facing the Group throughout the year. 
This assessment considered those risks that would 
threaten Sage’s business model, future performance, 
solvency or liquidity, and ensured that the risks continued 
to align with our business strategy. In reviewing the principal 
risks we evolved our Product Strategy principal risk to focus 
upon Execution of our Product Strategy, incorporated our 
Sustainable Processes and Controls principal risk within 
individual principal risks to reflect the progress made in 
FY19 and subdivided our Information as an Asset principal 
risk into Data Strategy and Cyber Security and Data Privacy 
to reflect our focus in these specific areas. In addition, we 
added a new principal risk titled Live Services Management 
to acknowledge the increasing importance of the live 
services environment in underpinning our SaaS strategy. 
We continued to simplify our risk reporting and align our 
risk metrics and appetite statements with our strategic 
goals. We also increased our visibility and reporting of 
emerging risks, through incorporation into our principal 
risk assessment and monitoring programme and through 
dedicated ‘horizon scanning’ reviews.

The Board monitors the risk environment and reviews 
the relevance and appropriateness of the principal risks 
throughout the year in consultation with the Audit and 
Risk Committee. These risks are proactively managed 
by executive risk owners, supported by Sage Risk, with 
progress against plan tracked on an ongoing basis. Local 
and regional engagement is also undertaken to support the 
collective actions required to manage these principal risks 
and to enable the identification and escalation of any local 
risks as appropriate.

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Annual Report and Accounts 2020  |  The Sage Group plc.

Principal risk

Risk context

1

Understanding Customer Needs

Management and mitigation

Improving risk environment

If we fail to anticipate, 
understand and deliver 
against the capabilities 
and experiences our 
current and future 
customers need in a 
timely manner, they 
will find alternative 
solution providers.

Strategic alignment:
Customer 
Success

Sage is a leader in key global 
markets, and this assists us in 
gathering valuable insights into 
what our current and future 
customers want and need. It 
also helps us to better understand 
the strengths, weaknesses and 
appetite of our products and 
services, and better develop 
and position those products and 
services to meet the needs of our 
current and future customers.

By understanding the specific 
needs of these customer groups 
in each country and region, we will 
be better positioned to efficiently 
manage our products, marketing 
efforts and support services. This 
in turn will allow us to maximise 
our return on investment and 
retain a loyal customer and 
partner base over the long term.

•  Brand health surveys are used to provide us with an 
understanding of customer perception of the Sage 
brand and its products, which we use to inform and 
enhance our market offerings

•  Detailed customer segment analysis is used to develop 
segment-specific playbooks that support customer-
focused development

•  A Market and Competitive Intelligence team provides 

insights that Sage uses to win in the market

•  Utilisation of customer usage data and churn data, to 
understand their appetite for products and features
•  The interlock between our Customer Success teams, 
marketing teams, and product teams to ensure that 
the right solutions and products are provided to 
our customers

•  Master repository of customer MI by region and by 
product which supports the identification of trends 
such as time in product, seasonal trends and usage
•  Ongoing refinement and improvement of market data 
through feedback from the business, partners and 
customers, including specific focus upon Covid-19 
and the impact on SMBs

•  Customer Advisory Boards, Customer Design Sessions 

and NPS detractor call-back channels are used to 
constantly gather information on customer needs

In progress:

•  By providing ISVs with access to the Sage Developer 
Platform, which is focused on the development of 
bespoke solutions, we gain additional insights into 
customer needs

•  A Centre of Excellence is being created to support 

our Indirect Sales and Third-Party Partner approach 

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Principal risks and uncertainties continued

Principal risk

Risk context

Management and mitigation

2

Execution of Product Strategy

Improving risk environment

If we fail to deliver 
the capabilities and 
experiences outlined 
in our product strategy 
in a timely manner, we 
will not meet the needs 
of our customers or our 
commercial goals.

Strategic alignment:
Customer 
Success

Innovation

A key component of Sage’s 
transition to a Software as a 
Service (SaaS) company is the 
delivery of cloud-native products 
and solutions.

To achieve this, we need 
to execute, in a sound and 
methodical manner at pace, a 
prioritised product strategy that 
moves our product portfolio to 
cloud-native solutions. This may 
include a transitional period of 
cloud-connected products, with 
a clear path to the cloud-native 
products for our current and future 
customers’ requirements.

•  Following a product rationalisation and prioritisation 
exercise Sage’s product strategy was updated to 
ensure that native cloud products are delivered in 
line with customer expectations

•  A licensing model transition strategy is in place, 

anchored on the Sage Business Cloud

•  Sage Business Cloud is available in United Kingdom 

and Ireland, North America, France and Spain

•  Recent cloud-native products (Sage Intacct and Sage 
People) are available in Sage Business Cloud in North 
America, with international delivery continuing to be 
rolled out

•  A Product Marketing team oversees competitive 

positioning and product development to align products 
with the needs of our customers

•  Prioritisation of core product and service delivery in 
key territories, including responding to the impact 
of Covid-19

In progress:

•  An assessment of the key dependencies within the 

segment and regional plans, to ensure that plans meet 
the minimal viability thresholds

•  The continued enhancement of the Governance, 
reporting and planning framework, to ensure that 
strategic bets and plans align, are executable, and 
for on-demand strategy performance reporting

•  A review of the Partner Model framework across small 
and medium segments to ensure strategic objectives 
are being met

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Principal risk

3

Innovation

If we fail to identify and 
leverage disruptive 
technologies and invest 
in modern development 
practices and tools in a 
timely manner, we will 
not meet the needs of 
our customers or our 
commercial goals.

Strategic alignment:
Customer 
Success

Innovation

Risk context

Management and mitigation

As Sage transitions into a 
SaaS company powered by a 
subscription licence model, we 
must be able to rapidly deploy new 
innovations to our customers and 
partners. This innovation could 
relate to new technologies, 
services, or new ways of working.

Innovation requires us to address 
how we encourage innovation 
across our people, processes and 
technology, and how we make this 
innovation sustainable. By building 
innovation into our collective DNA, 
we can empower our colleagues to 
improve the customer experience, 
and drive efficiencies in how we 
deliver our products and services.

By strategically investing in 
platforms and relationships, we 
can also harness the innovation 
of our partners. By providing 
opportunities for our partners to 
interact with our products we can 
drive scalable growth and improve 
the customer experience.

Stable risk environment

•  Creation and growth of Sage AI Labs team to focus 

and drive AI/ML development including to enhance the 
capability of our products, starting with Sage Intacct

•  Focused colleague engagement to accelerate 
innovation across the organisation through a 
Continuous Innovation Community

•  Enhanced, consistent digital experience for all Sage 

Business Cloud users through the Sage Design System
•  Acquisition of AutoEntry provides automation of data 
entry through AI and Optical Character Recognition 
Technology for our accounting products

•  Objectives integrated into the planning of each 

segment and region to drive AI Transformation, Sage 
Business Cloud adoption and innovation of product 
features based on identified needs of customers

•  Integration of the Pegg chatbot with Sage 

Accounting, to enhance the product experience 
using artificial intelligence

In progress:

•  Simple, smart and open technology strategy to 
provide API and microservices through a Sage 
Developer Platform

•  Strategic acquisition and collaboration with partners 
to complement and enable accelerated innovation
•  Platform Services delivered to Sage Business Cloud 
to enhance value proposition for cloud adoption
•  Leveraging Sage ID and the Sage Business Cloud 

network to deliver a unified and highly personalised 
experience for each customer across the entirety of 
Sage Business Cloud

•  Development of an incubation framework to guide 
how Sage interacts with its innovation partners

•  Enhancement of the Pegg AI capability, and 

increased use of machine learning to support new 
areas and operations

•  Continuing development of Sage’s Service Fabric to 

support the development of cloud solutions

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69

Principal risks and uncertainties continued

Principal risk

Risk context

Management and mitigation

4

Route to Market

If we fail to deliver a 
bespoke blend of route 
to market channels in 
each country, based 
upon common 
components, we 
will not be able to 
efficiently deliver 
the right capabilities 
and experiences to 
our current and 
future customers.

Strategic alignment:
Customer 
Success

5

Customer Success

If we fail to effectively 
identify and deliver 
ongoing value to our 
customers by focusing 
on their needs over 
the lifetime of their 
customer journey, 
we will not be 
able to achieve 
sustainable growth 
through renewal.

Strategic alignment:
Customer 
Success

Colleague 
Success

By offering our current and 
potential customers the right 
information on the right products 
and services at the right time, we 
can maximise the value we can 
obtain from our marketing and 
customer engagement activities.

This can shorten our sales 
cycle and ensure that customer 
retention is improved. It can also 
use new products and services, 
such as payments and banking 
technologies, to draw new 
customers into the Sage family.

In becoming a true SaaS company, 
we must maintain a sharp focus on 
the relationship we have with our 
customers, constantly focusing on 
delivering the products, services 
and experiences our customers 
need to be successful. If we do not 
do this, they will likely find another 
provider who does give them these 
things. Conversely, if we do these 
things well these customers will 
stay with Sage, increasing their 
lifetime value, becoming our 
greatest marketing advocates.

While Sage is renowned for its 
quality customer support, a focus 
on customer success requires 
more proactive engagement 
as well. By proactively helping 
customers to recognise and 
fully realise the value of Sage’s 
products we can help increase the 
value of these relationships over 
time and reduce the likelihood 
of customer loss. By aligning our 
people, processes and technology 
with this focus in mind, all Sage 
colleagues can help support 
our customers to be successful 
and in turn drive increased 
financial performance.

Improving risk environment

•  Market data and intelligence is disseminated 

internally to support decision makers in the best 
routes to market

•  Dedicated colleagues are in place to support partners, 
and to help manage the growth of targeted channels
•  The Sage Partner Programme has been moved into the 
marketing organisation to drive increased alignment of 
the indirect channel to market

•  New routes to market are being opened through 

our partnerships with payment and banking 
technology providers

In progress:

•  Internationalisation of existing cloud-native products 
(Sage Intacct, Sage People) through a partner-driven 
sales model

•  A Centre of Excellence is being created to support our 

Indirect Sales and Third-Party Partner approach 

Stable risk environment

•  A Product Delivery team develops and delivers 

those products needed by our customers to support 
their success

•  Battlecards are in place for key products in all 

countries, setting out the strengths and weaknesses 
of competitors and their products

•  Defined ‘customer for life’ roadmaps are in place, 

detailing how products fit together, any 
interdependencies, and migration pathways for 
current and potential customers

•  A data-driven Customer Success Framework was 
designed and piloted in UKI and is being rolled out 
in phases to other major markets to enhance the 
customer experience and ensure that Sage is better 
positioned to meet the current and future needs of 
the customer

•  Continuous Net Promoter Score (NPS) surveying 

allows Sage to identify customer challenges rapidly, 
and respond in a timely manner to emerging trends

•  The Customer Success Framework is being rolled 

out in phases to other major markets to improve the 
customer experience

•  Customer Journey mapping and mapping of the 

five core customer processes to ensure appropriate 
strategy alignment and alignment to Target 
Operating Model

•  All customer success initiatives reassessed from a 

Covid-19 perspective

In progress:

•  Consolidation of CRM systems continues to provide an 
efficient single view of the customer across all markets

•  Delivery of the Customer Core Programme

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Principal risk

Risk context

Management and mitigation

6

Third Party Reliance

If we do not embed our 
partners as an integral 
and aligned part of 
Sage’s go-to-market 
strategy in a timely 
manner, we will fail 
to deliver the right 
capabilities and 
experiences to 
our customers.

Strategic alignment:
Customer 
Success

Sage places reliance on third-party 
providers to support the delivery 
of our products to our customers. 
Any interruption in these services 
or relationships could have 
a profound impact on Sage’s 
reputation in the market and 
could result in significant 
financial liabilities and losses.

Sage has an extensive network 
of sales partners critical to our 
success in the market, and 
suppliers upon whom it places 
reliance. Carefully selecting, 
managing and supporting these 
partners and suppliers is critical 
to how we grow our business, 
as well as ensuring that we only 
engage with those people and 
organisations that share Sage’s 
values and aspirations. 

Improving risk environment

•  Dedicated colleagues are in place to support partners, 
and to help manage the growth of targeted channels
•  Standardised implementation plans for Sage products 

that facilitate efficient partner implementation
•  A specialised Procurement function supports the 
business with the selection of strategic third-party 
suppliers and negotiation of contracts

•  Clear roles and responsibilities for colleagues are 
outlined in the Procurement Lifecycle Policy and 
Procedures, which includes delegated levels of 
authority for investment approval

•  The Sage Partner Programme has been moved 

into the marketing organisation to drive increased 
alignment of the indirect channel to market

In progress:

•  Rationalisation of targeted channels is continuing 

to focus on value-add activities

•  Managed growth of the API estate, including enhanced 

product development that enables access by third-
party API developers

•  Enhancement of our third-party management 
framework, to support closer alignment and 
oversight of third-party activities

•  A Centre of Excellence is being created for our 
Indirect Sales and Third-Party Partner approach

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71

Principal risks and uncertainties continued

Principal risk

Risk context

Management and mitigation

7

People and Performance

Improving risk environment

If we fail to ensure 
we have engaged 
colleagues with 
the critical skills, 
capabilities and 
capacity we need 
to deliver on our 
strategy, we will 
not be successful.

Strategic alignment:
Customer 
Success

Colleague 
Success 

As Sage transitions into a SaaS 
company, the capacity, knowledge 
and leadership skills we need will 
change. Sage will not only need to 
attract the talent and experience 
we will need to help navigate 
this change, we will also need to 
provide an environment where 
colleagues can develop to meet 
these new expectations, an 
environment where everyone 
can perform at their very best.

By empowering colleagues 
and leaders to make decisions, 
be innovative, and be bold in 
delivering on our commitments, 
Sage will be able to create an 
attractive working environment. 
By addressing drivers of colleague 
voluntary attrition, and embracing 
the values of successful SaaS 
companies, Sage can increase 
colleague engagement and create 
an aligned high performing team.

•  Continued embedding of our operating model to 
ensure decision making is made as close to the 
customer as possible with the appropriate governance 
and strategic direction in place

•  Extensive focus on our hiring channels ensuring we 
are attractive in the market through our enhanced 
employee value proposition, enhanced presence 
through social media such as Glassdoor, Comparably, 
Twitter, LinkedIn, and Facebook

•  Identifying new hiring channels, for example our 
pathways programme which enables talented 
returners who are struggling to find a route back 
into work

•  Focusing on entry level hiring through apprentice and 

graduate programmes

•  Ensuring our reward mechanisms incentivise and drive 
the right behaviour with a focus on ensuring fair and 
equitable pay in all markets

•  Using a range of mechanisms – including digital 
platforms – to recognise great performance and 
outstanding achievements

•  Focusing on the development of our leaders to ensure 
they create the environment which enables colleagues 
to thrive and perform at their very best

•  Through our Sage Belong programme ensuring we 
are supporting all colleagues to be successful at 
Sage regardless of age, gender, sexual orientation, 
ethnic origin or social background

•  Encouraging collaboration across the organisation 

through internal media channels, hackathon, 
collaboration jams and Sage Foundation.

•  Placing colleagues (and customers) at the heart of 

our response to the Covid-19 pandemic, including the 
availability of ‘Headspace’, our ‘Always Listening’ portal 
and ‘Your Voice’ Hub

In progress:

•  Sage-wide reward and capability review ensuring we 
have in place the SaaS skills and reward mechanisms 
we need

•  Design for emerging talent programme (including 

VP development programmes)

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Principal risk

8

Culture

If we do not fully 
empower our 
colleagues and 
enable them to 
take accountability 
in line with our shared 
Values and Behaviours, 
we will be challenged to 
create a SaaS culture, 
that meets Sage’s 
business ambitions.

Strategic alignment:
Customer 
Success

Colleague 
Success 

Risk context

Management and mitigation

The development of a shared 
behavioural competency that 
encourages colleagues to always 
do the right thing, put customers 
at the heart of business and drive 
innovation will be critical in Sage’s 
successful transition to a SaaS 
company. Devolution of decision 
making, and the acceptance of 
accountability for these decisions, 
will need to go hand in hand as 
the organisation develops and 
sustains its shared Values and 
Behaviours, and develops a true 
SaaS culture.

Sage will also need to create a 
culture of empowered leaders that 
supports the development of ideas, 
and that provides colleagues with 
a safe environment that allows 
for honest disclosures and 
discussions. Such a trusting and 
empowered environment can 
help sustain innovation, enhance 
customer success and drive 
the engagement that results 
in increased market share.

Improving risk environment

•  Integration of Values and Behaviours into all of our 
core colleague priorities including, performance 
management, talent attraction, selection and 
development, leadership development and onboarding

•  Code of Conduct communicated to all colleagues, 

and subject to annual certification

•  Alignment of personal objectives across Sage, 

with direct cascade from the CEO

•  Formal assessment against personal objectives for 
each colleague as part of established performance 
management process, which also considers personal 
application of Sage’s Values and Behaviours
•  Core eLearning modules rolled out across Sage, 

with annual refresher training

•  Whistleblowing and Incident Reporting mechanisms 

in place to allow issues to be formally reported 
and investigated

•  All colleagues are actively encouraged to take up to 
five paid Sage Foundation days each year, to support 
charities and provide philanthropic support to the 
community. Support for Sage Foundation included 
in bonus goals for our most senior leaders

•  Placing colleagues (and customers) at the heart of 

our response to the Covid-19 pandemic, including the 
availability of ‘Headspace’, our ‘Always Listening’ portal 
and ‘Your Voice’ Hub

•  Sage Compliance has been transformed into Sage 

Business Integrity, with a mandate to guide, support 
and challenge the business to own and enhance its 
Values and Behaviours

•  In-person anti-bribery and corruption training has 

been delivered to multiple regions, with the remaining 
regions to be completed based on assessed risk

In progress:

•  Creation of a culture framework and specific metrics 
to drive Sage’s Values and Behaviours into the core of 
the business

•  Sales Capability Framework has been built with Values 

and Behaviours embedded to act as a pilot for our 
global Capability Framework approach

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73

Principal risks and uncertainties continued

Principal risk

Risk context

Management and mitigation

9

Cyber Security and Data Privacy

Improving risk environment

Information is the life blood of a 
SaaS company – protecting the 
confidentiality, integrity and 
accessibility of this data is 
critical for a data-driven business, 
and failure to do so can have 
significant financial and regulatory 
consequences in the General Data 
Protection Regulation (GDPR) 
era. In addition, we also need to 
use our data efficiently and 
effectively to drive improved 
business performance.

If we fail to responsibly 
collect, process and 
store data, together 
with ensuring an 
appropriate standard 
of cyber security across 
the business, we will 
not meet our regulatory 
obligations, and will 
lose the trust of our 
stakeholders.

Strategic alignment:
Customer 
Success

Innovation

•  Accountability is established within both IT and 
Product for all internal and external data being 
processed by Sage. The Chief Information Security 
Officer oversees information security, with a network 
of Information Security Officers that directly support 
the business

•  The Chief Data Protection Officer supported by a Data 
Governance forum oversees information protection 
and development for Sage

•  A network of country-level data champions supports 
the business in embedding Sage practices across the 
organisation, with a particular focus on the 
requirements of the GDPR

•  Formal certification schemes are maintained, across 

appropriate parts of the business, and include internal 
and external validation of compliance

•  An incident management framework is in place, 

which includes rating of incidents and requirements 
for notification and escalation, and online incident 
reporting to Sage Risk

•  All colleagues are required to undertake awareness 

training for information management and data 
protection, with a focus on the GDPR requirements. 
Colleagues who frequently handle personal data also 
undertake role-based training

•  The Information Security Risk Management 

Methodology continues to be deployed to provide 
objective risk information on our assets and systems
•  Ongoing assessment of the impact of working from 

home, and any potential additional risks and required 
enhancement in controls

In progress:

•  Data governance forum is leading a review of how 
Sage can provide maximum value to its current 
and future customers, including through the use 
of enhanced AI/ML capabilities

•  A dedicated insider threat workstream to continually 
develop and assess insider risk in Sage and update 
response plans

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Principal risk

Risk context

Management and mitigation

Information is the life blood of a 
SaaS company – it tells us how 
we create revenue, how we can 
improve the customer experience, 
and how we can meet our 
obligations and commitments. 
Analysed using manual and 
machine learning, it provides us 
with the intelligence we need to 
run and build our business. 

10

Data Strategy

If we fail to identify, 
maximise and utilise 
the value of our data 
and customer data 
in a timely manner in 
accordance with our 
data principles, we will 
not be able to realise 
the full potential of 
our assets.

Strategic alignment:
Customer 
Success

Innovation

Stable risk environment

•  IT and Product have been consolidated under a single 

leader to drive alignment of data management practice 
across the business

•  Formation of a data strategy around seven initiatives 
to support the delivery of real customer value and 
solve real customer problems

•  Data principles have been created
•  New customer consent service initiated to allow 

access to product telemetry

In progress:

•  Establishment of a global data stack
•  Data governance forum sponsoring a review of how 
Sage can provide maximum value to its current and 
future customers, including the use of enhanced 
Artificial Intelligence /Machine Learning capabilities

11

Live Services Management 

Stable risk environment

If we fail to maintain a 
reliable, scalable and 
secure live services 
environment, we will 
be unable to deliver 
the consistent cloud 
experience expected 
by our customers.

Strategic alignment:
Customer 
Success

Innovation

As Sage continues to transition 
into a great SaaS company, there 
is a greater focus on ensuring that 
we are able to continue to scale 
our services environment in a 
robust, agile, and speedy manner 
to ensure the delivery of a 
consistent and robust cloud 
experience. This delivery could 
relate to new technologies, 
operating practices, and services.

Live Services Management must 
provide the right Infrastructure 
and Operations for all of our 
customer products, a platform 
to host customer products, the 
governance to ensure they are 
adhering to best practices, and 
the oversight that ensures optimal 
service availability, performance, 
security protection and restoration 
(if required).

•  Formal onboarding process established and 
executed including ongoing management in 
Portfolio Management processes

•  Incident and management change processes 

adhered to for all products and services
•  Report hosting and tool costs per product
•  Published established tool standards
•  Attained service level objectives including uptime, 
responsiveness, and mean time to repair objectives

•  An established forum for continuous assessment 

and refinement

•  Real Time Demand Management processes 

and controls

•  Disaster Recovery Capability and operational 

resilience models

In progress:

•  Continued enhancement and development of our 

robust security programmes

•  Continue to reinforce accountability and ownership 

across Product Owners, underpinned by ongoing risk 
assessments at segment and category levels

•  Future state live services environment Transformation 

Plan developed and being deployed

The principal risks are assessed as presenting the greatest threat to the successful delivery of Sage’s strategy. For this 
reason, they are used as the basis for challenging and establishing our financial viability.

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75

Principal risks and uncertainties continued

Viability statement

Assessment of prospects and viability period
In accordance with provision Section 4.31 of the 2018 UK 
Corporate Governance Code, the Directors set out how they 
have assessed the Group’s prospects, the period covered by 
the assessment and the Group’s formal viability statement. 

The Directors have assessed the prospects of the Group 
by considering the Group’s current financial position, its 
recent and historic financial performance and forecasts, 
its business model and strategy (pages 12 to 13 and 22 to 27) 
and the principal risks and uncertainties (pages 65 to 75). 
In addition, the impact of the Covid-19 pandemic has been 
considered in determining the impact of the severe but 
plausible scenarios.

The Group’s operational and financially robust position is 
supported by:

•  High quality recurring and subscription based revenue;
•  Resilient cash generation and strong liquidity position as 
demonstrated by cash generation in excess of £350m for 
the past three years; and

•  A well diversified small and medium customer base.

The Directors have reviewed the period used for the 
assessment and determined that three years remained 
suitable despite the ongoing economic uncertainty 
associated with the Covid-19 pandemic. Whilst the severity 
and duration of the impact of Covid-19 on the economy 
remains uncertain, the Directors are of the view that 
projections over a three-year period remain appropriate 
given the relative predictability of cash flows associated 
with Sage’s subscription business. 

This period aligns our viability statement with our three-year 
strategic planning horizon and is appropriate given the nature 
and investment cycle of a technology business. Projections 
beyond this period are less reliable, particularly at this point 
in Sage’s SaaS transition as we focus on acceleration of 
growth in cloud-based solutions and rationalisation of the 
legacy product portfolio.

The Directors have no reason to believe the Company 
will not be viable over a longer period. However, given 
the nature of the Group’s investment cycle and ongoing 
transition, the Directors consider a three-year period to 
be appropriate in forming a reasonable expectation on the 
Group’s longer-term viability.

The assessment process
In forming the viability statement, the Directors carried 
out a robust assessment of the principal risks and 
uncertainties facing the Group which could impact the 
business. These are reviewed by the Board and the Audit 
and Risk Committee quarterly and are a foundation for the 
Group’s strategic plan. The potential impact of Brexit has 
been considered and it is not deemed to have a significant 
impact on this assessment due to the geographically 
diverse nature of Sage’s business.

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Whilst the impact of Covid-19 on the Group’s FY20 financial 
performance has been limited, the Group is subject to 
increased uncertainty in the near term, particularly from the 
potential impact on our customers of extended lockdowns 
and winding down of government support mechanisms. 
However, the business’s long-term strategy for value 
creation in its core markets remains unchanged. The 
pandemic has accelerated digital transformation among 
small and medium businesses, creating a greater focus on 
the need for cloud-based solutions which in turn provides 
an opportunity for us to support customers by accelerating 
our strategy in this area. 

The financial forecasts contained in the plan make certain 
assumptions about the composition of Sage’s product 
portfolio, the uptake of subscription services across our 
core markets and the acceptable performance of the core 
revenue streams and market segments. They assume that 
debt instalments are paid as they fall due.

As part of the assessment the Group stress tests the 
plan using various severe but plausible scenarios. To 
achieve this, management reviewed the principal risks 
and considered which might threaten the Group’s viability. 
It was determined that none of the individual risks would 
in isolation compromise the Group’s viability, and so 
several different severe scenarios were considered 
where principal risks arose in combination. The scenarios 
were developed with input from the Group’s Global Risk 
Committee which comprises representation from critical 
areas across the business. 

Additional scenarios have been modelled in the year 
to reflect the changing risk landscape of the business. 
Specifically, a Live Services Environment risk has been 
included due to the increasing importance of hosting 
capacity as we accelerate the transition towards 
Cloud Native in both the small and medium segments. 
Furthermore, a Global Economic Shock scenario has been 
modelled, reflecting the specific risk associated with a black 
swan recessionary event.

The Group’s forecasts and projections have been stress 
tested to reflect a range of possible adverse effects of this 
scenario. Under these additional stress scenarios, churn 
assumptions have been increased by around 100% and 
a complete collapse in new customer acquisition is 
considered. In these more extreme scenarios, the Directors 
have considered the further actions that could be taken to 
mitigate negative cash flow impact and ensure additional 
liquidity is available. In both cases, the risks are mitigated in 
full through cost management measures without triggering 
the need to renegotiate debt.

The scenarios considered to be the most plausible and 
significant in performing the assessment of viability and 
the combination of principal risks involved are shown on 
the next page.

Scenario modelled

Principal risks included in the scenario

1. Malicious data breach impacting data subjects across Sage Group
The deliberate targeting of data relating to data subjects by malicious 
or criminal actors would have a significant impact on Sage’s reputation 
in the market, as well as impact its regulatory compliance in the various 
data protection laws to which Sage is subject. This scenario considers the 
impacts on both customer data and Sage colleague data.

2. Accidental data breach in a major market
An accidental release of customer or colleague data within a major market 
within a short period of time could have a significant impact on Sage’s 
reputation in the market, as well as impact Sage’s regulatory compliance.

3. Existing or new market disruptor
The entry of a new player, merger/ acquisition, or the expansion of an 
existing market player in the financial and accounting management space 
with a free or very low cost offering that significantly disrupts up to 15% of 
Sage’s total market share.

4. Global economic shock, collapsing small and mid-market customers
The crystallisation of a global economic shock which leads to a global 
economic downturn, resulting in small to medium businesses failing to stay 
afloat or struggling to pay for products / services, e.g. a significant number 
of customers fail or are unable to pay for Sage’s products and services for a 
number of months.

5. Live services failure
The risk of an event that causes the live services environment to be brought 
down due to the operating environment being changed internally through 
product or system changes, external or internal cyber-attack/ malicious 
attack, or a key third party provider being impacted or brought down. 

•  Understanding Customer Needs
•  Customer Success
•  Innovation
•  Route to Market
•  People and Performance
•  Culture
•  Cyber Security and Data Privacy
•  Data Strategy
•  Live Services Management

•  Understanding Customer Needs
•  Customer Success
•  Innovation
•  Route to Market
•  People and Performance
•  Culture
•  Cyber Security and Data Privacy
•  Data Strategy
•  Live Services Management

•  Understanding Customer Needs
•  Execution of Product Strategy
•  Innovation
•  Route to Market
•  Customer Success
•  Cyber Security and Data Privacy
•  Data Strategy

•  Execution of Product Strategy
•  Route to Market
•  Customer Success
•  Understanding Customer Needs

•  Understanding Customer Needs
•  Execution of Product Strategy
•  Innovation
•  Route to Market
•  Customer Success
•  Cyber Security and Data Privacy
•  Live Services Management

The monetary impact of each scenario was estimated by a cross-functional group of senior leaders, including representatives 
from Finance, Risk, IT, Product Marketing and Legal, who evaluated the possible consequences, primarily through reducing 
revenues and net cash inflows. These impacts were based on similar events in the public domain and internal estimates. 
Consideration of the impact of Covid-19 is specifically factored into Sage’s three-year forecast, with a specific recessionary 
stress applied in scenario 4 to reflect the higher level of uncertainty which currently exists globally.

The impacts were modelled for both year one and year three of the forecast period to ensure that expected changes in the 
Group’s product mix, through migration towards a greater proportion of cloud-based products, or repayment of financing did 
not adversely impact on the Group’s viability.

As set out in the Audit and Risk Committee Report on pages 113 to 119, the Directors reviewed and discussed the process 
undertaken by management, and also reviewed the results of reverse stress testing performed to provide an illustration of 
the level of churn and deterioration in new customer acquisition which would be required to trigger a breach in the Group’s 
covenants or exhaust cash down to minimum working capital requirements. 

In the event that scenarios such as those tested were to occur, management would have a number of options available to 
maintain the Group’s financial position including cost reduction measures, the arrangement of additional financing and a 
review of the sustainability of the dividend policy.

Confirmation of longer-term viability
Based on the assessment explained above, the Directors confirm that they have a reasonable expectation that the Group will 
continue to operate and meet its liabilities, as they fall due, for at least the next three years.

Annual Report and Accounts 2020  |  The Sage Group plc.

77

Chairman’s introduction 

Corporate Governance

Creating long-term sustainable success

Dear shareholder

The Board of the Company is responsible for ensuring the 
long-term success of the Company, generating value for 
shareholders and contributing to the communities in which 
it operates and wider society.

The Board is committed to ensuring that it provides 
effective leadership and promotes uncompromising 
ethical standards. One of the ways in which the Board 
achieves this is by requiring that good governance 
principles and practices are adhered to throughout the 
Group. The Board has determined that the following is 
a helpful summary of its role.

Good governance is about helping to run the Company 
well. It involves being satisfied that an effective internal 
framework of systems and controls is in place which 
clearly defines authority and accountability and promotes 
success whilst permitting the management of risk to 
appropriate levels.

It also involves the exercise of judgement as to the 
definitions of success for the Company, the levels of risk 
we are willing to take to achieve that success, and the levels 
of delegation to the Executive Team. The exercise of this 
judgement is the responsibility of the Board and involves 
consideration of processes and assumptions as well as 
outcomes. It also involves the creation of a sensitive 
interface for the views of shareholders and other 
stakeholders to be given appropriate consideration 
when reaching these judgements.

One way in which the Board has sought to ensure the voices 
of stakeholders are heard is through our Board Associate 
role, introduced in 2017. This role continues to be a 
successful way of ensuring that the Board appropriately 
considers the interests of colleagues in its deliberations 
and, in doing so, makes better decisions. The Board 
Associate also generates greater understanding of the 
role of the Board amongst colleagues. In June this year 
we appointed a new Board Associate, Pamela Novoa Ralli, 
as a successor to Albert Sampietro, to serve for a 12-month 
term. We have also created an Associates’ Council to 
enhance further communication with our colleagues.

78

Annual Report and Accounts 2020  |  The Sage Group plc.

The Executive Team is required to provide the information 
to the Board that the Board needs to enable it to exercise 
its judgement. It must also evidence appropriate process. 
There is a very fine distinction between the approval of 
processes and their definition. Only exceptionally would 
the Board intervene to initiate or define.

The Board sets the tone for the Company. The way in 
which it conducts itself, its attitude to ethical matters, its 
definition of success, and the assessment of appropriate 
risk, all define the atmosphere within which the Executive 
Team and all colleagues work. The Board has ultimate 
responsibility for ensuring an appropriate culture in the 
Company to act as a backdrop to the way in which the 
Company behaves towards all stakeholders.

Good corporate governance is not about adhering to codes 
of practice (although adherence may constitute a part of 
the evidence of good governance) but rather about the 
exercise of a mindset to do what is right. One of the 
challenges facing any Board is the way in which the 
Non-executive and the Executive Directors interact. 
It is clear that they each have the same legal responsibility 
but it is generally unrealistic to expect Executive Directors 
to speak individually with the same freedom as the Non-
executive Directors. Equally, Executive Directors who just 
“toe the executive line” in contradiction to their own views 
may not be effectively contributing to good governance.

A well-functioning Board needs to find the right 
balance between hearing the collective executive 
view, being aware of the natural internal tensions in an 
Executive Team and allowing independent input from 
the Non-executive Directors.

One of the consequences of both increasing the 
watchdog role of the Board and finding this balance 
between individuality and team behaviour is more 
boards have fewer and fewer executive directors. In our 
circumstances, the Board construction continues to work 
effectively and an appropriate balance is struck.

Notwithstanding the tensions created by many external 
expectations, which may be wholly or in part unrealistic, 
a successful Board should, ideally, be composed of a diverse 
group of respected, experienced and competent people who 
coalesce around a common purpose of promoting the long-
term, sustainable success of the Company, provide a unified 
vision of the definitions of success and appropriate risk, 
endeavour to support management (i.e. those who honestly 
criticise at times but encourage all the time) and who create 
confidence in all stakeholders in the integrity of the business. 
I am pleased that this statement of the role of the Board has 
proved robust in the face of the challenges of the pandemic 
in 2020, illustrating enduring principles of governance.

Sir Donald Brydon
Chairman

The UK Corporate  
Governance Code
The principles set out in the UK Corporate Governance 
Code 2018 (the “Code”) emphasise the value of good 
corporate governance for long-term sustainable success. 
We are pleased to report that Sage applied the principles 
and complied with all of the provisions of the Code 
throughout FY20, with the exception of Provision 38, 
aligning executive director pension contributions with 
those of the wider workforce. As explained on page 124 
in the Directors’ Remuneration Report, we propose to 
review the pension policy for our CEO as part of the next 
Remuneration Policy review cycle in 2021, which will 
be presented for shareholders’ approval at the 2022 
Annual General Meeting. Pension provision for any 
future Executive Director will be aligned with the majority 
of Sage’s workforce, and this policy was applied on the 
appointment of our CFO in December 2018.

Our stakeholders are very important to us and we remain 
committed to maintaining regular and open communication 
with them. In compliance with the Code, this Annual Report 
describes how their interests and the matters set out in 
section 172(1) of the Companies Act 2006 (“Section 172(1)”) 
have been considered in Board discussions and decision-
making. The global restrictions in place due to Covid-19 
have paused face to face engagement activities but 
we have introduced virtual methods of communication 
to ensure we continue to maintain the same level of 
engagement. Details of how the Board has complied with 
Section 172(1) and how we engage with our stakeholders 
can be found in our Section 172(1) Statement on page 29 
and throughout this report.

Colleagues are key stakeholders at Sage. In FY20 the 
Board has continued with its chosen approach to workforce 
engagement, through the Board Associate programme. 
This arrangement has been chosen by the Board as an 
alternative to the workforce engagement methods referred 
to in the Code, as is permitted by the Code.

The Board Associate programme was first adopted by the 
Board in 2017 and continues to deliver success in enabling 
efficient and effective engagement with our colleagues. 
The Board Associate attends all scheduled Board meetings, 
receives copies of Board papers, has direct access to 
Board members and receives mentoring from a designated 
Non-executive Director. The Board considers that the Board 
Associate role is effective in delivering meaningful dialogue 
and therefore represents an appropriate method of 
engaging with colleagues, including providing a two-way 
communication channel to create greater understanding 
of the role of the Board amongst the workforce. This 
enables the Board to hear more of colleagues’ views, 
thereby ensuring that the Board appropriately considers the 
interests of the workforce when making decisions. During 
the appointment process, care is taken to ensure that the 
Board Associate is representative of areas core to Sage’s 
strategy and each of the three Board Associates appointed 
to date have come from different functional areas and 
different geographies. Sage’s drive to maintain colleague 
engagement was further enhanced in FY20 by the formation 
of the Associates’ Council, comprising past and present 
Board Associates and selected candidates from the Board 
Associate appointment process. The Board will meet the 
Associates’ Council on a twice yearly basis to hear a wider 
range of colleagues’ views and sentiments. Further details on 
the Board Associate’s role can be found on pages 94 and 100.

Further information on how we have applied the principles set out in the Code can be found as follows:

Board leadership and  
company purpose

Composition, succession  
and evaluation

Audit, risk and  
internal control 

Pages

Pages

Purpose and culture

32, 62 and 101 

Board composition and succession

110 and 111

Shareholder engagement

95

Diversity and Inclusion

87, 111 and 112

Colleague engagement

95 and 96

Annual re-election of Directors

93

Other stakeholder engagement

97 to 99

Conflicts of interest

86

Induction, Director training and 
development programme

Significant reporting  
and accounting matters

Fair, balanced and understandable

Viability statement and going concern

87 and 92

Risk management and internal controls

Division of responsibilities

Board effectiveness and evaluation

88 and 89

Internal audit

External auditor

Pages

115

117

117

117

118

118

Pages

Remuneration 

Principal and emerging risks

66, 115 and 117

The role of the Board

The role of the Committees

Board composition

Committee composition

Independence of Non-executive 
Directors

Time commitment

84

85

86

92

86

87

Remuneration principles

Remuneration Policy

Pension and benefits

Directors’ shareholdings 
and share interests

External advisors

Pages

121

128 to 132

143

145

148

The Code is publicly available 
on the website of the 
UK Financial Reporting 
Council at www.frc.org.uk.

Annual Report and Accounts 2020  |  The Sage Group plc.

79

Board of Directors

The operation of the Board is supported by the collective leadership of the Directors 
and complemented by the diverse skills and experience they individually possess.

Sir Donald Brydon
Chairman of the Board
Chairman of the Nomination Committee

Date appointed to the Board
6 July 2012 and as Chairman on 1 September 2012

Key strengths and experience
•  Had a 35-year career in financial services
•  Overseen comprehensive changes to the 
composition of the Board and Committees
•  Navigated Sage through significant change 

since his appointment as Chairman

•  A strong advocate of Sage’s stakeholders 

including the wider community

Sir Donald has a wealth of experience gained 
as chairman and senior independent director of 
companies across a wide range of sectors including 
the London Stock Exchange Group plc, the Barclays 
Group, the AXA Group, Royal Mail plc, Smiths Group 
plc, the London Metal Exchange, Amersham plc, 
Taylor Nelson Sofres plc, Allied Domecq plc, Scottish 
Power plc, the ifs School of Finance, and EveryChild. 
Sir Donald also chaired the Government’s Independent 
Review into the Quality and Effectiveness of Audit 
(the Brydon Review) and has also recently been 
appointed as independent non-executive chair 
of Tide Holdings.

Key external commitments
None

N

Sangeeta Anand
Independent Non-executive Director

Dr John Bates
Independent Non-executive Director

N R

Date appointed to the Board
1 May 2020

Date appointed to the Board
31 May 2019

Key strengths and experience
•  Senior software technology leader with extensive 
experience in driving P&L and catalysing growth

•  Extensive understanding and knowledge of 

transforming product portfolios to capture the 
cloud opportunity

Sangeeta’s experience spans a broad range of public 
and private companies, from the Fortune 100 to a $30m 
stage start-up. She has also held senior management 
roles at F5 Networks Inc and Cisco Systems and until 
recently was chief marketing officer of Alkira Inc, a 
cloud native software start-up in San Jose, California.

Key external commitments
None

Key strengths and experience
•  Visionary technologist and highly accomplished 

business leader

•  Deep experience in the field of technology 
innovation including the use of Artificial 
Intelligence and Machine Learning functionality 
to improve the customer experience

•  Pioneer focusing on areas such as event-driven 
architectures, smart environments and business 
activity monitoring

•  Led the evolution of platforms for digital business

John brings valuable technology skills to the 
Board having served as co-founder, president 
and chief technology officer of Apama (now part of 
Software AG), executive vice president of Corporate 
Strategy and chief technology officer at Progress 
Software, chief technology officer of Big Data, head 
of industry solutions and chief marketing officer at 
Software AG and chief executive officer at Plat.One.

Key external commitments
Chief executive officer of the Eggplant Group, now part 
of Keysight Technologies Inc

Jonathan Bewes
Independent Non-executive Director
Chairman of the Audit and Risk Committee

A

Annette Court
Independent Non-executive Director
Chair of the Remuneration Committee

A R

Date appointed to the Board
1 April 2019

Date appointed to the Board
1 April 2019

Key strengths and experience
•  Has prior experience of serving as chairman on an 

Key strengths and experience
•  Has experience of both executive and non-

audit committee

•  A wealth of accounting and financial experience
•  Strong investment banking experience gained 

over a 25-year career in the sector
•  Advisor to boards of UK and overseas 

companies on a wide range of financial and 
strategic issues, including financing, corporate 
strategy and governance

Jonathan is a seasoned investment banker, having 
worked at Robert Fleming, UBS and Bank of America 
Merrill Lynch.

Key external commitments
Non-executive director and chair of the Audit 
Committee of Next plc
Vice chairman, corporate and institutional banking 
at Standard Chartered Bank plc

executive director roles at the highest levels 
including as chair of a FTSE 100 company
•  Has prior experience of serving as chair of 

a remuneration committee

•  Strong technology background with a record of 
using e-commerce to drive commercial success

•  Expertise in mentoring leaders to achieve 
greater clarity of purpose and provide a 
practical approach to problem-solving

Annette’s prior roles include senior independent 
director of Jardine Lloyd Thompson Group, chief 
executive officer of Europe General Insurance for 
Zurich Financial Services, chief executive officer of 
the Direct Line Group and director of the board of the 
Association of British Insurers and Foxtons Group plc.

Key external commitments
Chair of Admiral Group plc

Drummond Hall
Senior Independent Director

Date appointed to the Board
1 January 2014

A

N R

Key strengths and experience
•  Experienced non-executive director and chairman
•  Wealth of experience gained across a number of 

customer-focused blue-chip businesses in the UK, 
Europe and the US

•  Strong knowledge of marketing and customer 
service and bringing deep insight to how Sage 
may expand markets and delight customers

Previously Drummond was the senior independent 
director of WH Smith plc and FirstGroup plc, a 
non-executive director then chairman of Mitchells & 
Butlers plc and chief executive of Dairy Crest Group 
plc, prior to which the majority of his career was spent 
with Procter and Gamble, Mars and PepsiCo.

Key external commitments
None

80

Annual Report and Accounts 2020  |  The Sage Group plc.

[BACKGROUND TBU]

Steve Hare
Chief Executive Officer

Jonathan Howell
Chief Financial Officer

Date appointed to the Board
3 January 2014 as Chief Financial Officer (“CFO”)
31 August 2018 as Chief Operating Officer, and as 
Chief Executive Officer (“CEO”) on 2 November 2018

Key strengths and experience
•  Significant financial, operational and 

transformation experience which includes 
driving change programmes in a number of 
his previous roles

•  Broad knowledge of Sage, having joined the 

Board in January 2014 as CFO

•  Extensive understanding of the drivers and 

priorities needed to complete Sage’s evolution 
to a SaaS company and to create a strong SaaS 
culture in the organisation

Steve joined Sage in January 2014, having 
previously been operating partner and co-head 
of the Portfolio Support Group at the private equity firm 
Apax Partners. Prior to this he held leading roles in the 
finance function for listed companies including chief 
financial officer for Invensys plc, Spectris plc and 
Marconi plc.

Key external commitments
None

Date appointed to the Board
15 May 2013 as a Non-executive Director and as CFO 
on 10 December 2018

Key strengths and experience
•  Highly experienced group finance director 
as well as experience as a chairman and 
non-executive director

•  Significant financial and accounting 

experience gained across a number of sectors 
which allows him to provide substantial insight 
into the Group’s financial reporting and risk 
management processes

•  Excellent working knowledge of Sage, having 

joined the Board in May 2013 as an Independent 
Non-executive Director and acting as the 
Chairman of the Audit and Risk Committee 
for six years

Prior to his appointment as CFO, Jonathan had been 
group finance director of Close Brothers Group plc 
and the London Stock Exchange Group plc. He has 
also been a non-executive director of EMAP plc and 
chairman of FTSE International.

Key external commitments
None

Irana Wasti
Independent Non-executive Director

Date appointed to the Board
1 May 2020

Key strengths and experience
•  Experienced leader driving international growth 
by enabling everyday entrepreneurs to start, 
grow and run their businesses online

•  Wealth of experience in creating brand identity, 
go-to-market strategy, customers’ experiences, 
sales and support across diverse cultural regions

Irana is President of GoDaddy EMEA and previously 
held the role of SVP and general manager for GoDaddy’s 
Productivity business, where she led teams that 
provide small businesses with tools and services to 
help run their ventures. Irana previously worked for 
Intuit where she oversaw the launch of QuickBooks 
POS with Mobile Payments integration, enabling more 
than 200,000 merchants to “go mobile” and has also 
held product and development roles at Google and IBM.

Key external commitments
President of GoDaddy EMEA

Gender (%)

67%

33%

Male
Female

Tenure
(Chairman and Non-executive Directors)

Experience (%) 

33%

17%

67%

50%

Technology & Innovation
Financial
Sales & Marketing

Board composition

2

6

1

2

3

2

The following Directors stood down from the Board 
during FY20

•  Blair Crump stepped down as Executive 

Director on 25 February 2020

•  Soni Jiandani stepped down as Non-

executive Director on 25 February 2020

•  Cath Keers stepped down as Non-executive 

Director on 30 June 2020

Key

A

N

R

Audit and Risk Committee 
See page 113

Nomination Committee 
See page 108

Remuneration Committee 
See page 120

New appointment 

Less than 1 year
3-6 years

1-3 years
Over 6 years

Non-executive 
Directors
Chairman

Executive Directors

Full biographies can be found at 
sage.com

Annual Report and Accounts 2020  |  The Sage Group plc.

81

Executive Committee 

Steve Hare chairs the Executive Committee and Jonathan Howell is also a member. 
For their skills and experience, please see page 81.

Derk Bleeker
Chief Corporate Development Officer

Vicki Bradin
General Counsel and Company Secretary

Amanda Cusdin
Chief People Officer

Date appointed to the Executive Committee
1 October 2019

Date appointed to the Executive Committee
1 October 2016

Date appointed to the Executive Committee
1 October 2017

Key strengths and experience
Derk is responsible for portfolio simplification, 
M&A and business planning including driving the 
accelerated transformation of Sage’s product portfolio 
to create a focused and high-growth SaaS company. 
He joined Sage to build its Corporate Development 
function and was also responsible for Commercial 
Finance. Derk has experience as a leader of 
corporate development gained from working for a 
global industrial and medical technology company, 
and prior to that he worked in private equity and as 
an M&A specialist in investment banking.

Key strengths and experience
Vicki leads the Legal, Company Secretarial, Cyber 
Security and Risk and Assurance teams at Sage. 
Having worked as a corporate lawyer in global and 
magic circle law firms, Vicki brought this experience 
in-house at large multi-nationals and UK-Iisted 
companies and has spent over 10 years working in 
the software and technology sector. Before joining 
Sage she was at Misys (now Finastra), where she was 
responsible for a number of core legal areas including 
M&A, litigation, risk and intellectual property.

Key strengths and experience
Amanda has 20 years of HR experience across several 
global FTSE organisations in a variety of sectors, where 
she focused on supporting executive leaders to drive 
change and transformation. Amanda has experience 
in HR aspects of M&A, growth in new geographies 
and working across cultures and matrix organisations. 
She is also passionate about developing talent and 
leadership and creating truly inclusive organisations 
which promote diversity.

Sue Goble
Chief Customer Success Officer

Aaron Harris
Chief Technology Officer

Cath Keers
Chief Marketing Officer

Date appointed to the Executive Committee
1 October 2019

Date appointed to the Executive Committee
1 April 2019

Date appointed to the Executive Committee
8 September 2020

Key strengths and experience
Sue is accountable for setting the strategy and 
governance for customer services and customer 
success on a global basis and ensuring customer 
centricity is at the heart of the business, built 
into strategy and executed flawlessly through 
our operations. Previously, Sue was responsible 
for Business Operations, landing major programmes 
successfully across the organisation. Sue has 
had a distinguished career at a range of cloud 
companies and senior roles in customer 
relationship management.

Key strengths and experience
Aaron has more than 20 years of high-tech engineering 
experience in business applications and software 
development strategies and is responsible for Sage’s 
technology strategy and software architecture.
Previously Aaron was CTO of Sage Intacct where 
he was part of the founding team establishing 
it as the innovation leader in cloud financial 
management solutions.

Key strengths and experience
Cath brings a wealth of digital and customer 
experience insights to Sage and a deep understanding 
of leveraging sales and marketing activity to build 
successful brands. Her past experiences include 
retail, marketing and business development, and 
she has held a number of commercial roles at Sky TV, 
Avon, Next and BT Group, amongst others. Cath was 
appointed as a Non-executive Director of Sage on 
1 July 2017 and continued in her role until 30 June 2020. 

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Annual Report and Accounts 2020  |  The Sage Group plc.

Lee Perkins
Chief Operating Officer

Rob Reid
Chairman, Mid-Market Solutions

Keith Robinson
Chief Strategy Officer

Date appointed to the Executive Committee
25 January 2019

Date appointed to the Executive Committee
2 November 2018

Date appointed to the Executive Committee
1 April 2020

Key strengths and experience
Lee leads Sage’s regional businesses and Global 
Product Organisation comprising: Product Marketing, 
Product Management and Product Engineering 
and during FY20 he took on the additional role of 
overseeing go-to-market in addition to product. 
Lee has 20 years’ commercial and general 
management experience in public and private 
equity backed companies and deep understanding 
and relationships across the business to ensure 
progress in the product and sales functions.

Key strengths and experience
With more than 30 years’ experience in the software 
industry, Rob has a proven track record of driving 
rapid growth at innovative companies and has 
demonstrated a wealth of expertise in bringing cloud 
computing to the world of business applications.

Key strengths and experience
Keith was an advisor to the Executive Committee 
before joining as a member during the year. Keith is 
responsible for the overall strategic direction of the 
Group driven by both organic and inorganic initiatives, 
and he identifies ways to accelerate delivery against 
Sage’s vision of becoming a great SaaS company.

Gender (%)

Experience (%) 

64%

36%

Male
Female

Tenure

1

2

2

6

Less than 1 year
1-3 years
3-6 years
Over 6 years

9%

18%

9%

9%

18%

67%

9%

28%

The following Executive Committee members stood 
down from the Executive Committee during FY20

•  Marc Linden and Klaus-Michael Vogelberg 

stepped down from the Executive Committee 
on 12 August 2020

•  Marcus Banks, who was acting as an 

interim Chief Marketing Officer, stepped 
down from the Executive Committee on 
30 September 2020

Technology & 
Innovation
Sales & Marketing
Corporate 
Development & 
Strategy

Financial
Customer Success
Culture, Diversity & 
Inclusion
Legal & 
Governance:

Key

New appointment 

Full biographies can be found at 
sage.com

Annual Report and Accounts 2020  |  The Sage Group plc.

83

Corporate Governance Report 

Our Governance framework

The Board and its role
Sage is headed by an effective Board which brings a wide range of commercial, technology and financial experience and 
is collectively responsible for the long-term sustainable success of the Company and the Group for the benefit of all Sage 
stakeholders. The Board provides entrepreneurial leadership and sets our purpose, strategy and values, ensuring these and 
our culture are aligned. Like any director of a UK company, each Sage Director must act in a way that they consider, in good 
faith, would be most likely to promote the success of Sage for the benefit of its members as a whole, having regard to the 
interests of its other stakeholders and wider society. Further information on how the Directors have had regard to these 
matters can be found in our Section 172(1) Statement on page 29 and throughout this report.

The Board is supported by its Committees, the CEO and the Executive Committee, while retaining exclusive control over 
the key decisions set out in the Matters Reserved for the Board (available on our website at sage.com). These include having 
primary responsibility for risk appetite and effective systems of internal control, corporate governance policies, and material 
changes to the Group’s capital and corporate structure.

The Board recognises the need to be flexible and respond to an ever-evolving business environment, whilst effectively executing 
its oversight responsibilities and ensuring that Sage’s long-term objectives are met. FY20 saw the emergence of the Covid-19 
pandemic, which highlighted the criticality of maintaining flexibility and responsiveness whilst ensuring business resilience.

Division of responsibilities of the Board
As required by the Code, the division of responsibilities between the Chairman and the CEO are clearly established and agreed by 
the Board to retain separate and clearly defined roles. While both the Non-executive and Executive Directors have the same 
legal duties, they have different roles on the Board. Our Non-executive Directors are committed to providing constructive 
challenge and strategic guidance, offering specialist advice and holding management to account. These are summarised below:

Chairman
•  Responsible for the leadership and effective operation of the 

Board in all aspects of its role

•  Sets the agenda for Board meetings, following consultation 

with the CEO and the Company Secretary, to ensure coverage 
of material topics

CEO
•  Proposes corporate strategy for consideration by the Board
•  Responsible for delivery of Sage’s strategy and leads the Executive 

Committee in overseeing the operational and financial performance 
of Sage

•  Ensures that risks are rigorously managed and that Sage maintains 

•  Ensures that the views of all stakeholders are understood and considered 

in Board discussions (please see pages 94 to 99 for more details)
•  Promotes a culture of openness and debate in the Boardroom 

• 

a disciplined internal control environment
Identifies potential acquisitions and disposals and monitors 
competitive forces

and encourages contribution by all Directors

•  Ensures that Sage operates in line with its Values and Behaviours 

•  Responsible for the promotion of the highest standard of corporate 

and vision by fostering a culture of collaboration and empowerment

governance, assisted by the Company Secretary

Senior Independent Director
•  Provides support and acts as a sounding board for the Chairman
•  Serves as an intermediary for the Non-executive Directors
•  Acts as an alternative contact for our shareholders
•  Leads the Non-executive Directors in the evaluation of the 

performance of the Chairman

Non-executive Directors
•  Constructively challenge and monitor the delivery of strategic 

objectives and Group performance

•  Bring external perspectives, independent insight and support based 

on relevant experience

•  Engage with internal and external stakeholders and take their views 

into account in their decision-making

Other Executive Director
•  Supports the CEO in the delivery of corporate strategy and the 

Company Secretary
•  Provides appropriate and timely information to the Board 

day-to-day management of the business

and its Committees

•  Oversees and reports on his distinct areas of responsibility
•  Engages with Sage’s stakeholders and leads on related activity 

within his scope of responsibility

•  Provides insights into the Group’s commercial and financial 

position from within the business

•  Ensures good information flows between the Board 

and its Committees and between senior management and  
Non-executive Directors

•  Advises the Board on legal, compliance and corporate 

governance matters

•  Supports the Chairman with Board procedures by facilitating the 
provision of inductions, training and professional development, 
effectiveness reviews and engagement plans

•  Available to Directors for advice and assistance and obtains independent 

professional advice at the Company’s expense when required

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Annual Report and Accounts 2020  |  The Sage Group plc.

Board Committees and their role

The Board discharges some of its 
responsibilities directly and others through 
its Committees and senior management. 
The Committees assist the Board by fulfilling 
their roles and responsibilities, reporting to 
the Board on decisions and actions taken. 
They make recommendations to the Board 
in line with their Terms of Reference, which are 
annually reviewed by the Board and available 
on our website at sage.com. The Chairs 
of the Audit and Risk Committee and the 
Remuneration Committee provide a formal 
update on their activities at each Board 
meeting, following the relevant Committee 
meeting. The Chairman of the Nomination 
Committee provides updates on its 
activities as and when required.

Chief Executive Officer

Audit and Risk Committee

Oversees and assesses the integrity of the Group’s 
financial reporting; risk management and internal 
control procedures; and the work of Sage Assurance 
(internal audit) and the external auditor.

Please read Jonathan 
Bewes’ Audit and Risk 
Committee Report 
on pages 113 to 119

Remuneration Committee

Determines the framework, broad policy and levels 
of remuneration for the Executive Directors, the 
Chairman, the Company Secretary and other 
executives and senior management, and reviews 
workforce remuneration and policies.

Please read Annette 
Court’s Directors’ 
Remuneration Report 
on pages 120 to 148

Nomination Committee

Reviews the composition of the Board and its 
Committees; plans for progressive refreshing of 
their membership; and considers succession plans 
for the Board and senior management, in view 
of Sage’s global diversity and inclusion strategy.

Please read Sir Donald 
Brydon’s Nomination 
Committee Report 
on pages 108 to 112

Executive Committee

Assists the CEO to implement strategy, drive improved operating and 
financial performance and commercial objectives while remaining focused on 
the strategic lenses and aware of the risks which could derail Sage’s purpose 
and strategic execution.

In addition to the above Committees, Sage also has a Disclosure Committee, which assesses when Sage has inside 
information and advises the Board to ensure that Sage complies with all obligations under the EU Market Abuse 
Regulation, including the obligation to make accurate and timely disclosure of inside information. The Disclosure 
Committee members include the Chairman, the CEO, the CFO, the Chairman of the Audit and Risk Committee 
and the General Counsel and Company Secretary.

Below the Board and its Committees, there is a clearly defined management governance structure reporting into one of 
the Committees referenced above. Key decisions involving financial spend or associated risk are governed by the Group’s 
Delegation of Authority matrix (the “DOA”). The DOA is structured to ensure that day-to-day operational decisions can be 
taken efficiently, whilst driving higher-risk and high-value commitments for approval through the appropriate channels.

To ensure that all decision making is well-informed, transparent and balanced, careful consideration is given to information 
provision and flows within the Governance framework. 

The Matters Reserved for the Board and the Terms of Reference of Board Committees are available on our website 
at sage.com

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Corporate Governance Report continued

Board composition
The composition of the Board is subject to ongoing review and appointments result from a combination of 
comprehensive successive planning and formal and rigorous search, a responsibility delegated to the Nomination 
Committee. Please see pages 108 to 112 for more information.

At the date of this report, the Board comprises nine Directors: the Chairman, six Non-executive Directors (including the 
Senior Independent Director) and two Executive Directors.

The below changes to the composition of the Board took place during the year:

•  Blair Crump stepped down as President and Executive Director
•  Soni Jiandani and Cath Keers stepped down as Non-executive Directors
•  Two new Non-executive Directors, Sangeeta Anand and Irana Wasti, were appointed to the Board. The Lygon Group 

was instructed to assist with the search for the new appointments. The search firm has signed up to the voluntary Code 
of Conduct and does not have any other connection to Sage or with any individual Directors, other than to provide 
recruitment services. Open advertising was not used for these positions. 

It was announced that Sir Donald Brydon would retire from his role as Chairman of Sage, and step down from the Board, 
in September 2021, having by that time served as Chairman for nine years.

Please see pages 110 and 111 for more information.

The Directors’ terms of appointment are available for inspection at Sage’s registered office.

Independence of Non-executive Directors
The independence of the Non-executive Directors is kept constantly under review by monitoring their behaviour, 
commitments and interests throughout the year. The Board considers whether there are relationships or circumstances 
which are likely to affect or could appear to affect the Non-executive Director’s judgement taking into consideration the 
guidance and specific independence criteria provided by the Code. As part of this process, the Board keeps the length of 
tenure of all Non-executive Directors under review.

The Board has concluded that all Non-executive Directors are independent in character and judgement. The Chairman 
was considered to be independent on appointment and over half of the Board (excluding the Chairman) were independent 
Non-executive Directors throughout the year, in line with the Code. All Non-executive Directors remained independent 
throughout the year in the manner envisaged by the Code, with the exception of Cath Keers, who took on an additional 
role within Sage, as explained below. The Non-executive Directors demonstrated an independent mindset by objectively 
challenging management, balanced against the need to ensure continuity on the Board.

In April 2020, Cath Keers was invited by our CEO, Steve Hare to work with Sage’s brand and customer teams on projects 
where she had particularly relevant expertise, subject to the approval of the Board. The Board agreed to this activity 
but determined that she was no longer independent and therefore redefined her status with effect from 22 April 2020. 
Cath stepped down as member of the Remuneration Committee with immediate effect on this date. On 30 June 2020, 
it was announced that Cath was to become the Group’s new Chief Marketing Officer and she stepped down from the 
Board on the same day. Cath commenced her role as Chief Marketing Officer and member of the Executive Committee 
effective 8 September 2020.

Conflicts of interest
The Board operates a policy to identify and, where appropriate, manage conflicts or potential conflicts of interest. At each 
Board meeting, the Board considers a register of interests and potential conflicts of Directors and, when appropriate, gives 
any necessary approvals.

There are safeguards which will apply when Directors consider a conflict or potential conflict, with only those Directors who 
have no interest in the matter taking the decision. No conflicts of interest have been identified during FY20.

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Diversity and Inclusion
We value diversity, inclusion and belonging, which we believe to be vital to our success and fundamental to achieving our 
vision of becoming a great SaaS company for customers and colleagues alike. We embrace diversity in all forms, and it is our 
ambition to reflect the diversity of our customers and partners in the communities where we operate – which we believe will 
accelerate growth and innovation. Diverse teams create more ideas through diversity of thought.

Our Board comes from broad industry and professional backgrounds, with varied experience and expertise aligned to 
the needs of our business. The Board is committed to ensuring that all appointments are made on merit, in the context of 
relevant skills and experience and in view of the overall Board composition. Diversity was a key consideration when assessing 
the candidates for our new Board appointments made during the year. The appointment of Sangeeta Anand and Irana Wasti 
as Non-executive Directors has brought more SaaS experience into the Board’s deliberations and has also enriched its diversity 
as a whole. We are pleased to report that 33% of our Directors are female, in line with the recommendations of the Hampton-
Alexander Review and that we have met the target set by the Parker Review for ethnic diversity on the Board, in advance 
of 2021. Our commitment to diversity and inclusion is further demonstrated in the composition of our Executive Committee 
and their direct reports, and senior leadership team, having 37% and 33% female representation, respectively. The Board has 
encouraged and endorsed the broader initiatives Sage has in place to promote and drive an inclusive and diverse culture.

You can read more about how the Nomination Committee addresses diversity and inclusion and results achieved during 
the reporting period on pages 111 and 112, with further information on pages 31, 34 and 35 of the Strategic Report.

Time commitment
The Non-executive Directors are advised of the commitments which are expected of their role at Sage prior to their 
appointment and are required to devote such time as necessary to discharge their duties effectively. After they have 
joined Sage, Directors may only take additional external appointments if they have prior approval of the Board. No 
additional external appointment was considered significant by the Board for any of its Directors during the year.

The Non-executive Directors devote considerable time to the Group beyond the programme of Board and Board Committee 
meetings. Their activities necessarily include further investigation of reports submitted to them and discussion with the 
senior management and other subject matter experts. Their activities also extend to induction and training to ensure they 
maintain an in-depth understanding of the business and are kept up to date with emerging technology, regulations, and 
other matters impacting the Group. All Directors also participate in site visits and undergo a formal engagement plan to 
meet colleagues and other stakeholders. 

Induction
Upon appointment to the Board, each Director engages in a comprehensive induction programme which is tailored to 
their individual needs. The programme consists of meetings and events, designed to help the new Directors to get to 
grips with their role and responsibilities as swiftly as possible and help them to make a valuable contribution to the Board. 
The programme is organised around three themes: business familiarisation, corporate governance including Directors’ 
duties, and Director development. As part of business familiarisation the Directors spend time with members of the 
Executive Committee and other senior business leads to gain deeper understanding and insight into the operation of 
relevant function lines and significant elements of the business.

Structured pre-reading materials are made available in a personal reading room via Sage’s Board portal, covering:

•  the Group’s strategy and performance
•  governance documents including Directors’ legal duties and responsibilities
•  specific information relating to Committee membership
•  Sage policies and procedures
•  other useful information such as meeting schedules, Sage’s financial calendar and useful contacts

During the induction period, the individuals (this year, Sangeeta Anand and Irana Wasti) are asked for regular feedback, 
so that the programme can be adapted if needed. Please see page 110 for more information about their appointments.

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Corporate Governance Report continued

Board effectiveness and evaluation
An effective board is key to the establishment and delivery of a company’s strategy to promote long-term sustainable 
success. The Code requires the Board to conduct a formal and rigorous evaluation of its performance including the 
performance of its Committees, individual Directors and the Chairman annually, and an externally facilitated evaluation 
at least every three years.

In 2019, the Board used an independent third party to evaluate its performance and that of its Committees and individual 
members. It was facilitated by an independent external corporate governance consultancy, Independent Board Evaluation 
(IBE), with no other connection to the Group or any of the Directors. The 2019 Board review identified a number of areas on 
which the Board considered focus would be needed in 2020. These are summarised below, together with the resulting actions 
taken in 2020:

Area

Description

Summary of actions identified and taken

Consider ways 
to further build 
out the Board 
Associate role

The Board wanted to further evolve 
the role of Board Associate, to 
more clearly articulate its purpose 
and to open the selection process 
out to a wider group of colleagues 
across the business

Continue the 
focus on Board 
and Company 
succession 
planning

The Board acknowledged that 
effective succession planning 
(at both Board and senior 
management level) would be key 
to the long-term success of Sage

Ongoing 
induction 
activities for 
new Board 
members

Ensuring new Board members had 
continued opportunities to educate 
themselves following their initial 
induction on the business and 
the regulatory environment was 
also highlighted

The Board reflected on the Board Associate role in its third year in 
operation and refined its role and purpose, namely:

a. to provide a two-way communication channel to create greater 
understanding of the role of the Board amongst colleagues 
and to enable the Board to hear more of colleagues’ views

b. to ensure that the Board appropriately considers the interests 

of colleagues when making decisions

A new selection process was put in place, opening the role up to a 
wider selection of colleagues at differing levels of seniority across 
the Group (see page 94 for more information)

An Associates’ Council was also formed

A talent deep dive was held with the Board in November 2019 
which included consideration of senior management succession

Two new additional Non-executive Directors were appointed 
during FY20

The Board announced in August 2020 that Sir Donald Brydon 
would retire as Chairman and step down from the Board in 
September 2021. The Nomination Committee, led by the Senior 
Independent Director, Drummond Hall, has started a process to 
identify his successor

Improvements were made to the induction programme for new 
Non-executive Directors to ensure they had access to both internal 
and external training on corporate governance developments 
during FY20

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Evaluation process

Questions sent  
to respondents

Respondents provide ratings, 
areas for improvement and 
further discussions 

Report collated  
and meeting held to  
discuss feedback

In FY20, the Board carried out an internal review of its own effectiveness and that of its Committees and Directors. 
The evaluation process was conducted by the Company Secretary using the same online evaluation tool provided by 
Independent Audit Limited that was used previously for the internal evaluations in FY17 and FY18 . Independent Audit Limited 
do not have any additional connection with the Group or any individual Director. The question banks were tailored into six 
sets of questionnaires, covering the Board, each of the Committees, the Chairman and individual Directors. As with previous 
years, the questions were designed to be as specific to Sage as possible and to enable the respondents to rate each question 
element on a sliding scale, as well as focus in on the elements of each topic that they felt could be improved on or which they 
would like to discuss more. To aid the assessment of progress against previous evaluations, the questions were kept similar. 
Free text comment boxes also allowed respondents to expand on these thoughts as they saw fit. All the Directors, the 
Company Secretary and a selection of regular meeting participants were invited to respond to the questionnaires. 

The evaluation included 
the following topics:

The Board also considered its performance against its FY20 objectives and provided 
feedback on the engagement activities which had taken place during FY20.

Strategy and risk

Strategic decision making, 
understanding of risk 
(including cyber security risk) 

Line of sight

Culture, talent management 
and succession planning 
(Board and senior 
management), monitoring 
execution, the quality of 
information flows, Board 
composition and the 
dynamics of Board 
discussions

Board support

Meeting logistics: timing, 
preparation and content of  
Board packs

Effectiveness

Effectiveness of the 
Chairman and each of 
the Committee Chairs

Performance

Individual Director 
performance and 
development opportunities

The Company Secretary collated and summarised the Directors’ responses into a report for 
the Board which was discussed at its meeting in September 2020. As part of the process, the 
Senior Independent Director, along with the other Non-executive Directors, received a report 
on the Chairman. The Senior Independent Director then led a separate meeting without the 
presence of the Chairman to discuss the Chairman’s performance. Feedback was provided 
on each Committee to the Committee Chair and its members. The Chairman also met 
with each Director individually to discuss their performance.

The overall conclusion from this year’s evaluation was that the Board, its Committees, 
individual Directors and the Chairman continue to work well to achieve Group objectives 
and are operating effectively. Good progress was noted in relation to a number of the actions 
taken forward from the FY19 evaluation, in particular the oversight of Board and executive 
succession planning and the development of the Board Associate role and the appointment 
process during the year for the new Board Associate (as referenced on page 100).

The Board identified that the key areas for Board focus in FY21 are:

•  Finding more opportunities for the 

•  Enabling Directors to increase 

Non-executive Directors to spend time 
with senior management to gain greater 
understanding of the business and to 
share their experience

•  Finding more opportunities for the Board 
itself to spend time together (physically 
or virtually), particularly given the 
number of relatively new members and 
the period of enforced distance as a 
result of Covid-19

•  Continuing the Board’s focus on the 

customer-centric culture, ways of working, 
processes and systems needed for Sage 
to become a great SaaS company

their understanding of the wider 
technology environment

•  Continuing to focus on Sage’s 

competitive points of differentiation, 
and how these are being factored 
into strategic thinking across the 
short and longer term

•  Within the Board annual agenda, creating 
space to accommodate deep dives on 
specific business areas and on Sage’s 
corporate responsibility stance
•  Continuing the focus on senior 

management and Board succession 
planning, including Chair succession 

A number of these areas have been built into the Board’s objectives for FY21. For further 
information on the Board’s FY21 objectives, please refer to page 104. 

The Board plans to conduct an internal review in FY21 and an externally facilitated evaluation 
in FY22 in line with the Code.

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Corporate Governance Report continued

Board meeting attendance and support
The Board held six scheduled meetings during FY20. An additional three unscheduled meetings were also held and written 
Board resolutions were passed as and when required, for example in response to the Covid-19 pandemic.

Directors are expected to attend every scheduled meeting; their individual attendance during the year is set out below. If a 
Director is unable to attend a meeting due to exceptional circumstances, or pre-existing business or personal commitments, 
they are encouraged to provide comments and observations on the Board papers to the Chairman so that they may be 
shared with Directors at the meeting. Finalisation of meeting content is a collaborative process involving the Chairman, 
the CEO and the Company Secretary, who assists in setting the agenda and ensures adequate time is allocated to support 
effective and constructive discussions.

Each year, the Board aims to hold at least two meetings in different operating locations. By visiting these locations, the 
Directors are able to meet with a diverse group of senior business leaders and high-potential colleagues, to gain further 
insight into how the business works and listen to colleague views. This year, due to travel restrictions imposed by most 
governments in response to the Covid-19 pandemic, Board travel plans to Barcelona and Atlanta were cancelled. However, 
the Board has demonstrated its ability to adapt in making full use of the technology available at Sage, thereby allowing Board 
meetings to be conducted safely and efficiently. 

Chairman
Non-executive Directors

Executive Directors

Company Secretary

Notes:

Directors

Sir Donald Brydon
Sangeeta Anand2
Dr John Bates
Jonathan Bewes
Annette Court
Drummond Hall
Soni Jiandani3
Cath Keers5
Irana Wasti8
Blair Crump9
Steve Hare
Jonathan Howell
Vicki Bradin

Independent
On appointment1
Independent
Independent
Independent
Independent
Senior Independent Director
Independent
Independent/Non-independent6
Independent
Executive Director
Executive Director
Executive Director

Attendance at scheduled meetings 

6/6
3/3
6/6
6/6
6/6
6/6
2/34
4/47
3/3
3/3
6/6
6/6
6/6

1.  As required by the Code, the Chairman was independent on appointment.
2.  Sangeeta Anand was appointed to the Board on 1 May 2020.
3.  Soni Jiandani stepped down from the Board on 25 February 2020.
4.  Soni Jiandani was unable to attend one scheduled Board meeting due to unforeseen circumstances.
5.  Cath Keers stepped down from the Board on 30 June 2020.
6.  Cath Keers’ status was redefined as non-independent with effect from 22 April 2020.
7.  Cath Keers attended three scheduled meetings as independent Non-executive Director and one scheduled meeting as non-independent  

Non-executive Director.

8.  Irana Wasti was appointed to the Board on 1 May 2020.
9.  Blair Crump stepped down from the Board on 25 February 2020.

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Meeting schedule

- 3 years

Dates and venues of Board meetings are set 

- 1 year

A rolling calendar of standing and periodic agenda items for the following 12 months is 
compiled and updated whenever appropriate addressing key developments in the business 
with reference to Sage’s strategic pillars, principal risks and stakeholder concerns

- 1 month

- 7 working 
days

- 5 working 
days

The agenda of the meeting is prepared by the Company Secretary in consultation with 
the Chair with reference to the rolling calendar and any business need arising including 
topics of deep dives or additional emerging items. Report writers are sent templates and 
guidelines addressing format, specific considerations and high-quality content required, 
reminders of the actions allocated to them and deadlines for submission of draft and  
final paper

Papers are submitted to the Company Secretary for final review 

Papers are circulated electronically to the Board in real time via a secure web portal to 
allow Directors sufficient time to consider them 

Board meeting

+ 10 working 
days

Minutes and schedule of actions arising from the meeting are completed and sent to the 
Chair for review. Those responsible for matters arising are asked to provide an update 
before the subsequent meeting. The rolling calendar is updated following each meeting 
(as required) and in readiness for the next meeting

Beyond Board meetings

In addition to routine and ad-hoc Board meetings, the Board meets over informal Board dinners, to connect and discuss wider business topics. 
As a result of the Covid-19 pandemic, the Board held its first virtual Board dinner in June 2020.

The Board is committed to effective engagement with all stakeholders of Sage. Engagement activities include ‘talent lunches’ and ‘engagement 
days’ which generally precede Board meetings and provide the Board with opportunities to spend time with colleagues outside formal Board 
meetings. This helps Directors gain a deeper understanding and insight into the operation of various function lines and significant elements 
of the business. Our Board Associate also has a significant role in bringing the colleague voice into the Boardroom. An engagement day and a 
talent lunch session for the Non-executive Directors were held in Newcastle in February 2020. Whilst face to face engagement activities were 
put on pause for a time due to Covid-19 travel restrictions, these were reinstated during the year through virtual means.

The Board holds a strategy day on an annual basis, where core strategic initiatives are discussed in depth with management. The Board 
continues to review strategic decisions throughout the year. In considering strategy, the Board takes a long-term perspective on matters 
such as technological development, competitive landscape, emerging risks and general market and macroeconomic issues. 

Please see pages 94 to 99 for more information on our stakeholders and how the Board engages with them.

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Corporate Governance Report continued

Communication between Board Committees and cross membership
There is a standing invitation to Directors to attend any Board Committee meeting irrespective of whether they are a 
Committee member, subject only to recusal regarding matters concerning the individual(s) or conflicts of interests. There 
is also a standing paper from the Audit and Risk Committee and Remuneration Committee presented at each subsequent 
Board meeting highlighting key strategic Committee decisions undertaken.

To further assist information flows between the Board and its Committees, there are cross memberships of the Committees. 
Current Committee membership is shown in the table below.

Chairman
Sir Donald Brydon
Non-executive Directors
Sangeeta Anand
Dr John Bates
Jonathan Bewes
Annette Court
Drummond Hall
Irana Wasti
Executive Directors 
Steve Hare
Jonathan Howell

Company Secretary
Vicki Bradin

Audit and Risk 
Committee

Remuneration 
Committee

Nomination 
Committee

Chairman

Chairman
X
X

X

Chairman
X

X

X

The Company Secretary acts as the Secretary to all the Committees.

The composition of all Committees complied with the Code throughout the year.

The below changes to the membership of the Remuneration 
Committee and the Nomination Committee took place 
during the year:

•  Remuneration Committee

Cath Keers’s status was redefined as non-independent 
Non-executive Director on 22 April 2020 and she stepped 
down from the Remuneration Committee with immediate 
effect. Dr John Bates was appointed to the Remuneration 
Committee as new independent Non-executive Director 
member with effect from the same date, 22 April 2020, to 
ensure compliance with the Code.

•  Nomination Committee

Dr John Bates was appointed to the Nomination 
Committee on 6 February 2020. Soni Jiandani stepped 
down from the Nomination Committee and the Board on 
25 February 2020.

Director training and development programme
To assist the Board with their continuing knowledge 
and familiarity with the business, and to undertake 
their responsibilities, ongoing training and development 
activities are provided for all Directors. The Board programme 
includes presentations from senior management, site visits 
and informal briefings. In addition, the Directors have access 
to the Company Secretary for the provision of any additional 
information or advice in carrying out their duties.

During FY20, the Directors received briefings on the 
following matters of topical interest to the Group:

•  update on section 172(1) matters and related emerging 

market trends

•  developments in the external artificial intelligence and 
machine learning landscape and work undertaken by 
the Sage AI Labs team

•  an overview of the Sage operating model in action 
including joining a working session with the Small 
Segment team in the UK

•  product demonstrations including Sage Business Cloud 

Accounting Professional and CakeHR

•  demonstrations of new technology such as Einstein 
Analytics and the role they play in the production of 
more granular SaaS metrics for use within the Finance 
and business teams

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Annual re-election of Directors
Sangeeta Anand and Irana Wasti will be subject to 
election as Non-executive Directors by shareholders for 
the first time at Sage’s Annual General Meeting (”AGM”) 
on 4 February 2021. In compliance with Sage’s Articles 
of Association, all other current Directors will submit 
themselves for re-election.

All Directors seeking election or re-election are subject 
to an annual effectiveness review. Details of the review 
undertaken in September 2020 are set out on pages 88 and 
89. The Board has considered the results of the evaluation 
and has separately assessed the independence and 
commitment of each individual. It concluded that the 
Directors’ performance continues to be effective and 
that they demonstrate commitment to their roles. It was 
also confirmed the Directors have recent and relevant 
experience and the skills required for the Board to 
effectively discharge its responsibilities. Further information 
on each Director’s skills and contribution to the Board is on 
pages 80 and 81.

Engagement with investors
Communication with our investors is extremely important 
for the Board. By maintaining dialogue with our investors, 
we aim to ensure that their views are heard and that our 
objectives are understood. Trading updates are published 
quarterly, and on an ad hoc basis where relevant. Analysts 
are invited to attend presentations, and interact with the 
Executive Directors, following the announcement of Sage’s 
interim and final results. The Executive Directors interact 
with shareholders, both as part of post-results roadshows 
and on an ad hoc basis.

Capital allocation – Dividend

Sage’s policy to maintain the dividend in real terms remains 
unchanged as a result of Covid-19. The Board carefully considered 
the FY20 interim and proposed final dividend, taking into account 
the interests and impact on our stakeholders, including our 
shareholders, customers and colleagues, and the Group’s 
long-term strategy. After discussion and deliberation, the 
payment of the FY20 interim dividend and recommendation 
of the final dividend were approved by the Board. 

Annual General Meeting
The AGM provides us with a valuable opportunity to engage 
with our shareholders. In FY20, all members of the Board 
with the exception of Soni Jiandani (who had an unavoidable 
business commitment and stepped down from Board 
shortly after the AGM) attended the AGM to discuss the 
proposals and answer questions where necessary. Certain 
members of senior management also attended and were 
available to answer questions.

All resolutions at the 2020 AGM were voted on a poll. This 
follows good practice and allows Sage to count all votes, 
including the votes of all shareholders who are unable to 
attend the meeting but who appointed a proxy to vote on 
their behalf. We received voting instructions from over 75% 
of shares and all proposals were passed with over 95% of 
votes cast in favour.

You will find below a reminder of the icons which you will see used throughout this report and including on the 
following pages. The icons highlight examples of the Board’s commitment to matters pertaining to section 172(1). 
Further explanation can be found in our Section 172(1) Statement on page 29 of our Strategic Report:

Section 172(1) (a) to (f)
A director of a company must act in the way they consider, in good faith, would be most likely to promote 
the success of the company for the benefit of its members as a whole, and in doing so have regard 
(amongst other matters) to:

Key

a. the likely consequences of any decision in the long term;

b. the interests of the company’s employees;

c. the need to foster the company’s business relationships with suppliers, customers and others;

d. the impact of the company’s operations on the community and the environment;

e. the desirability of the company maintaining a reputation for high standards of business conduct; and

f.  the need to act fairly as between members of the company.

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Corporate Governance Report 
continued

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Engagement with stakeholders
We are committed to effective engagement with all our 
stakeholders. The Board is mindful that Sage’s success depends 
on its ability to engage effectively, work together constructively, 
and to take stakeholders’ views into account.

In 2019, the Board undertook an assessment to map the existing 
engagement activities between the Board and its stakeholders 
and the ways the Directors would meet their obligations under 
the Code.

The assessment demonstrated that the Board already engaged 
with key stakeholders through various means and addressed 
matters which concern them, both within the formal setting 
of the Boardroom through reports concerning stakeholders, 
and via the Non-executive Directors’ engagement plan. 
In preparing the annual Board agenda and Non-executive 
Directors’ engagement plan for FY20, the Board sought to 
replicate the same engagement mix. This plan comprised 
engagement with our key stakeholders on ‘engagement days’, 
which generally precede Board meetings, and other specific 
engagements. Face to face engagement activities were initially 
put on pause during the Covid-19 lockdown but were then 
reinstated through virtual means.

Since 2017, interaction with our colleagues has benefitted from 
the appointment of our Board Associate which has helped to 
bring the colleague voice into the Boardroom. Earlier this year, 
as the incumbent Board Associate’s term came to an end, 
colleagues globally were invited to apply for the third Board 
Associate role. High numbers of applications were received, 
with candidates progressing through a series of interviews 
with People colleagues, Executive Committee and Board 
members. This culminated in the selection of Pamela Novoa 
Ralli, who was appointed as our new Board Associate in June 
this year. Pamela is being mentored by one of our Non-executive 
Directors, Annette Court. Impressed by the high calibre of 
colleagues applying, the Board has also formed an Associates’ 
Council comprising certain Board Associate candidates and 
past and present Board Associates with whom the Board will 
meet on occasion to canvass a broader range of colleague 
views. The Board’s first meeting with the Associates’ Council 
took place in November 2020.

During FY20, the Board also implemented enhancements 
intended to ensure that the voice and interests of Sage’s 
stakeholders are brought to the fore during Board discussions. 
These included:

•  weaving consideration of section 172(1) matters into Board 

papers by requesting authors to identify the interests of our 
key stakeholders in the topic under discussion

•  having appropriate check points for reviewing the success 
of acquisitions made during the previous 12-24 months

•  formalising the reports back from Committee Chairs 

regarding Committee decisions and strategic direction
•  ensuring our list of key stakeholders is included in every 

Board pack and is evaluated annually

The Board reviewed and re-confirmed the Company’s 
key stakeholder groups during the year. It also added 
“the Environment” to its list of key stakeholders, reflecting 
the growing importance for business to take action on 
environmental issues and the ongoing development of Sage’s 
sustainability strategy. These key stakeholders are set out 
below along with details of the forms of engagement undertaken 
by the Board collectively, while continually having in mind the 
principles underpinning section 172(1). For more information, 
please refer to our Section 172(1) Statement on page 29.

Engagement with stakeholders

Our investors

Why they matter to us

What matters to them

Type of engagement

They are our providers of capital without whom we could not grow and invest for 
future success

Our investors are concerned with a broad range of issues including, but not limited to, 
Sage’s financial and operational performance, strategic execution, investment plans and 
capital allocation

Shareholder engagement is the responsibility of the Executive Directors and the Investor 
Relations team who develop and manage Sage’s external relationships with analysts and 
investors. They conduct a comprehensive programme of investor meetings, presentations 
and analyst calls, particularly following the release of final year results, interim results, and 
trading updates

Communications such as quarterly trading results, annual reports and notices of 
general meetings

Regulatory announcements and press releases

Up-to-date, detailed information about Sage and matters of interest to investors are made 
publicly available at sage.com/investors

How the Board engages

Receives feedback from investor meetings and interaction via regular updates from the 
Investor Relations team

The Chairman and other Non-executive Directors are also available to attend meetings with 
major shareholders at the request of either party to gain an understanding of any issues 
and concerns

At the AGM, which provides a key opportunity for the Board to engage with shareholders and 
for shareholders to vote on the resolutions put to them. All resolutions detailed in the AGM 
Notice are voted on by way of a poll so as to ensure that all votes are counted on the basis 
of one vote for every share held. The results of the voting on all resolutions are published on 
Sage’s website

How they influenced the 
Board’s decision making 
in 2020

Investors’ opinions were taken into account in the shaping of Sage’s strategy and operational 
performance, executive remuneration and capital structure. This included the decision to 
pay the interim dividend and to recommend the final dividend, and the decision to launch 
and subsequently the decision to cancel the Share Buyback Programme, in order to preserve 
a high level of liquidity in light of the Covid-19 pandemic

Our colleagues

Why they matter to us

What matters to them

They are a key resource, dedicated to creating, selling and supporting solutions that free our 
customers from administration so that their businesses can thrive

Our colleagues are concerned with opportunities for personal development and career 
progression; a culture of diversity and inclusion; compensation and benefits; and the ability 
to make a difference within Sage

Type of engagement

Various activities and forums to foster participation in Group events, invite opinions, questions 
and ideas 

Regular colleague opinion surveys to canvass views and understand colleague sentiment 
on issues

Multimedia channels for sharing information and as a depository of in-house news items 
of interest 

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Engagement with stakeholders continued

Our colleagues continued

How the Board engages

The Chief People Officer reports to the Board on culture, talent and colleague engagement (see 
pages 30 and 33 of the Strategic Report for further information) to enhance colleague engagement

Monitors senior leadership capability, development and succession

Sage TV broadcasts, presentations of strategy and quarterly performance updates by the CEO 
and CFO 

Representation at Board meetings through the Board Associate and further engagement as 
part of the Board engagement programme

‘Talent lunches’ and ‘engagement days’ allowing Directors to meet high potential individuals 
from within the business

Keen focus on culture ‘pulse checks’ results, KPIs and whistleblowing reports

Monitors our progress on achieving greater diversity and inclusion, notably through Sage 
Belong – Sage’s global diversity and inclusion strategy which focuses on areas such as gender 
equality; wellbeing; removing barriers to an inclusive working environment for all colleagues, 
notably those with disabilities or from the LGBTQ+ community; and fostering respect of all 
racial identities and ethnic minorities through understanding the impact that movements 
such as Black Lives Matter are having on our colleagues 

Reviews our health and safety performance and approach to monitoring and reporting of 
colleague incidents

Reviews and approves Sage’s core compliance policies (including the Code of Conduct, 
Anti-Bribery and Corruption Policy and Whistleblowing Policy) on an annual basis. The Board’s 
Audit and Risk Committee receives regular updates on matters relating to risk and compliance

How they influenced the 
Board’s decision-making 
in 2020

Oversaw the response to the Covid-19 pandemic as it developed, to ensure colleagues were 
moved safely to a working from home environment, how morale was being maintained and 
colleagues kept connected

Spent time understanding the talent pipeline across key areas of the business and the 
development plans in place for senior executives. The Board continued to encourage leaders 
to search internally to fill open positions, proactively manage career development for high 
potential colleagues and enable them to drive their own career paths

Endorsed the ongoing simplification of processes and investment in systems, the provision 
of greater support and clarity on career and development opportunities for colleagues, and 
spent time reviewing the alignment of Sage’s reward and recognition arrangements across 
the colleague population 

The appointment of a new Board Associate along with formation of the Associates’ Council 
(see page 94 for further information)

Revised Sage’s Code of Conduct in order to link it directly to our Values and Behaviours 
(see page 105 for further information) and our strategic lenses, so that colleagues would 
find it easier to relate to. All colleagues were required to undertake a refreshed eLearning 
on the new Code of Conduct this year, which helps to ensure that Sage: (i) promotes ethical 
business practices and conducts business in accordance with applicable laws and regulations; 
(ii) behaves fairly with colleagues, customers, partners and suppliers; and (iii) provides a safe route 
for colleagues to raise concerns either through reporting internally or through an independent 
and anonymous hotline

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Our customers

Why they matter to us

What matters to them

Type of engagement

Sage’s customers are at the heart of our business and we strive to create enduring 
subscription relationships and a customer-centric approach in everything we do. They are 
the small and medium-sized businesses which are the growth engine of the economy, and 
the professionals who rely on us to help them deliver a great service to their clients, whatever 
their size

Our customers are concerned with having products that keep their business compliant, 
improve their efficiency through the use of time-saving software, provide greater visibility into 
their business and actionable insights from their data, while being assured of great customer 
service and that the software can adapt with their business needs over time

As the Covid-19 pandemic developed, the Board has reviewed the impact on small and 
medium customers and has endorsed the actions taken to support customers with the 
offer of payment holidays and payment deferrals, the provision of information and support 
on accessing government assistance, and the application of new government rules across 
the various countries in which Sage operates 

Board sessions focused on customers’ needs and the issues they face and regular reports 
on performance 

Direct engagement with customers as part of the Board engagement programme

How the Board engages

Reviews strategy and monitors performance during the year with the aim of meeting 
customers’ needs more effectively

Regards customer success as a core KPI and receives frequent updates on customer 
feedback. Our Directors also meet with customers as part of Board engagement activities, 
and participate in sessions listening to customer service and sales calls 

Receives competitor updates to understand Sage’s competitive performance and its strengths 
and weaknesses as regards meeting customer needs

Benchmarks Sage’s performance in relation to customers using research including Net 
Promoter Scores 

Receives updates on how digital assistance and one-to-many tools such as webinars are being 
deployed within the business to ensure our customers receive prompt assistance and are kept 
up to date with relevant product developments and functionality

How they influenced the 
Board’s decision making 
in 2020

Oversaw and reviewed Sage’s strategic priorities of winning with our Small Segment 
customers in the UK and with our Medium Segment customers in the US, leading with our 
native cloud solutions

Where relevant, the Board always seeks to ensure that the customer’s viewpoint is taken into 
account as part of its decision making process, and will frequently consider the impact that a 
decision will have on customer success

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Engagement with stakeholders continued

Our partners

Why they matter to us 

What matters to them

Sage’s partners are crucial to our success. They are an extension of Sage, representing 
our brand in the market and allowing us to scale our business. They bring our solutions to 
life, serving our customers locally and creating an ecosystem of complementary solutions 
and services

Please refer to pages 10 and 71 for further information on our partners 

Our partners harness Sage’s innovative technology to deliver customer success through 
the creation of unique joint value propositions. They share insights into what our current 
and prospective customers want, ultimately impacting product strategy and roadmaps and 
accelerating business growth through Sage-supported sales and marketing programmes, 
as well as technical training

Type of engagement

Our Partner Code of Conduct defines our expectations of responsible business and behaviour 
and underlines our strategic focus on customer needs

Board reports, including updates on performance and key partner issues

How the Board engages

Considers key strategic partnerships and technology, with regard to the future of the accounting 
and bookkeeping profession and how Sage is adapting its products and services to meet the 
needs of the digital accounting practice of the future

Understands our go-to-market approach with partners in relation to the development of a 
successful ISV ecosystem and the Sage Business Cloud Marketplace, and the steps being 
taken to develop the on-boarding, enablement and nurturing of both new and existing 
partners to drive scalable growth

Receives reports, including updates on performance and key partner issues, partner 
relationships, development and engagement

How they influenced the 
Board’s decision making 
in 2020

Routinely considered the interests of our partners in their decision-making, while seeking 
to ensure that our partners are aligned with Sage’s practices, Values and Behaviours

Endorsed the creation of a Centre of Excellence team within our Partner team to manage, 
support and grow our key strategic alliance relationships

Our communities and the environment

Why they matter to us

We demonstrate Sage’s culture and commitment to doing business the right way through 
the work of the Sage Foundation, which combines charitable giving and supporting colleague 
engagement with non-profit organisations delivering change

What matters to them

We are committed to managing our use of resources proactively to minimise environmental impact

Freeing colleagues to volunteer in our communities, whether for favoured causes or in 
programmes sponsored by Sage, focusing on helping to build a workforce fit for tomorrow by 
creating routes into education, work and entrepreneurships for marginalised young people, 
women and military veterans 

As regards the environment, we continue to review and develop our corporate sustainability 
strategy and approach to minimising environmental impact, risks and associated emissions

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Our communities and the environment continued

Type of engagement

We proactively consider and manage the impact we have on our local communities as part 
of the delivery of long-term sustainable business performance. Launched in 2015, Sage Foundation 
continues to flourish – in FY20, colleagues spent a total of 24,300 days volunteering and £660,331 
was raised for the “$2 Million by 2022” challenge

We are committed to managing our use of resources and proactively managing our environmental 
impact. We continue to focus our commitment on areas that are most relevant to Sage, our 
people and our customers

For further information about the activities of the Sage Foundation, see pages 40 to 45 of the 
Strategic Report, and about Sage’s strategy and commitment regarding the environment, 
see pages 46 to 51 of the Strategic Report

How the Board engages

Ensures the Sage Foundation’s plans focus on what matters most to Sage’s colleagues and 
communities, and receives regular updates on its activities

Promotes and endorses a culture where all colleagues are actively encouraged to take 
volunteer days in order to give back time, skills and technology within the Sage ecosystem 
of colleagues, customers and partners

The Board also seeks to participate collectively in an annual Sage Foundation event

Ensures Sage plays its part in delivering responsible corporate action on environmental issues 
through the work on the Environmental Strategy and understanding how Sage benchmarks 
against technology and FTSE peers

How they influenced the 
Board’s decision-making 
in 2020

Addition of “the Environment” to Sage’s list of stakeholders, reflecting the growing importance 
of environmental considerations. The Board oversaw and approved the development of a new 
Environmental Strategy during the year; for more information on these initiatives please refer 
to pages 46 and 47 of the Strategic Report

The Board oversaw increases over the prior year in non-profits product discounts, with 888 
non-profits benefitting from a Sage Business Cloud Product discount in FY20

In addition to the above stakeholders, the Company also recognises that other groups of stakeholders are relevant 
to Sage’s activities. The Board has regard for and engages with such groups to the extent that they are affected by, 
and themselves affect, the operations of the Company. Sage’s suppliers for instance, including third party hosting providers, 
are significant to Sage and its business, and therefore the Company seeks to develop and foster relationships with them 
to maximise value and efficiency. Through our governance model, which the Board ultimately oversees, Sage implements 
a thorough supplier onboarding process and procurement lifecycle (including to appropriately manage data privacy and 
security matters) and has developed a Supplier Code of Conduct which all suppliers are required to follow, and which defines 
our expectations of responsible business and behaviour underlying our strategic focus on customer needs, in line with the 
high standards of business conduct that Sage strives to promote.

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Presenting the new voice of our colleagues…  
Pamela Novoa Ralli, our recently appointed Board Associate

and the Board, tackling critical areas such as culture; 
through this insight I hope to make targeted contributions 
to the Board discussions.

How do you think the role has evolved over the years
The colleague understanding of the role and how Non-
executive Directors should best engage with the Board 
Associate has evolved since its inception. As part of my 
Board Associate induction process, I spent time with 
members of the Board, our CEO Steve Hare and members 
of the Executive Committee, gathering feedback and 
advice. We have a highly engaged colleague community, 
who are excited and committed to our transformation, 
and therefore there’s an opportunity to better leverage 
this two-way channel of communication between the 
Board and Sage colleagues.

I also feel that in this challenging time when our communities 
are going through so much uncertainty, a role like the Board 
Associate is fundamental to our success, as it would help 
enhance the two-way engagement process between our 
colleagues and the Board on matters including, culture, 
diversity and colleague wellbeing!

Your experience so far
This was the first year the Board Associate role was opened 
to applications from all Sage colleagues. Before applying for 
the role I reached out to Albert Sampietro who, at the time, 
was our current Board Associate. His feedback was very 
reflective of my application experience “…even if you are not 
successful, the interview process alone is worth the effort…”, 
and he was not wrong. The investment that Sage put into 
this recruitment process was substantial; every step was 
crafted in a way that further identified strengths and 
weakness but also provided candidates with a view of 
what success in this role would require.

Since my appointment in June I have attended three 
Board meetings and given the Covid-19 restrictions and 
risks, both meetings have been digital. These have been 
incredible experiences; I was amazed at the balance and 
efficiency of the interactions, even when hosted online. 
I have also started testing different colleague engagement 
models in partnership with our Internal Communications 
team, aiming to reach colleagues across regions and gather 
their feedback. I look forward to receiving feedback on 
which areas colleagues would like me to focus.

What are your current key areas of focus
As I look forward, I would like to be able to have a consistent 
engagement with colleagues, by driving a discussion across 
a few critical areas such as culture, cybersecurity and the 
Sage Business Cloud vision. Linked to the above, I hope 
to provide ongoing valuable insight to the Board to further 
enhance its dynamics. 

Pamela Novoa Ralli
Board Associate 

With this arrangement of colleague engagement in its third 
year, the Board decided to open the opportunity to a wider 
pool of colleagues. The recruitment process was extensive 
and challenging, and a substantial number of applications 
was received. The process was managed by a small group 
of senior leaders comprising the Chairman, the General 
Counsel and Company Secretary and the Chief People 
Officer. It lasted from February to June 2020, and the 
short-listed candidates were interviewed by a panel of three 
Non-executive Directors, while the Board collectively made 
the final decision.

The Directors were very much struck during the interview 
process by the high engagement and passion demonstrated 
by Sage colleagues. The interview process also provided the 
Directors with meaningful insight on colleague experience 
across regions and teams. The Board ultimately chose 
Pamela Novoa Ralli, VP of Product Management based 
in Atlanta, to be the new Board Associate and strongly 
believes that Pamela will continue and strengthen the good 
work initiated by our past Board Associates, Amy Lawson 
and Albert Sampietro. Pamela will focus on developing ways 
to bring the colleague voice into the Boardroom, whilst also 
increasing the visibility and understanding of the role of the 
Board among colleagues.

Pamela is thrilled to have embarked upon this journey and 
shares with us her views and understanding of the role, 
bringing to life her experience since her appointment 
in June 2020.

Your outlook to the Board Associate role
I feel privileged to have been appointed Board Associate, 
particularly while Sage is continuing on its journey to 
become a great SaaS company. The role of the Board 
Associate can provide insight to enable Board members 
to make better informed decisions and drive awareness 
and engagement among colleagues. As I look to the future 
and how I can continue to evolve the role based on the 
foundations that both Albert Sampietro Ventosa and Amy 
Lawson have built, I would like to first focus on building a 
two-way channel of communication between colleagues 

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Activities of the Board
Board activities are structured to develop and support the Group’s strategy and to enable the Executive Team to support its 
delivery within a transparent governance framework. Our effective governance framework is designed to make the delivery of 
our strategy possible. The table below sets out the key areas of focus in line with the Group strategy and our 11 principal risks.

Key

Strategy

Strategic lenses

Principal risks

Matters considered: Review of strategic execution

Customer Success

Colleague Success

Innovation

1

2

3

4

5

6

7

8

9

10

11

Understanding Customer Needs

Strategic lenses

Execution of Product Strategy

Innovation

Route to Market

Customer Success

Third-Party Reliance

People and Performance

Culture

Cyber Security and Data Privacy

Data Strategy

Live Services Management

Principal risks

7

2

3

5

8

4

9 10 11

1
The Board reviewed execution against Sage’s strategy 
during FY20. It also routinely received updates in order 
to consider the current and future dynamics within 
Sage’s markets, Sage’s position within this context, and how 
Sage is refining and adapting its strategy to meet customer 
needs particularly as the business environment changes 
to respond to Covid-19. These updates include ‘deep dives’ 
within the strategic lenses and into our Small and Medium 
Segments and key geographies to monitor progress.

Culture

Matters considered: Understanding the activities 
undertaken to drive greater colleague engagement, 
retention and development and how organisational 
design and ways of working are enabling greater 
accountability, clarity and decision making

Strategic lenses

Principal risks
7

8

The Board maintained a sustained focus on corporate 
culture during FY20 and it:

•  received regular updates throughout the year from the 

Chief People Officer

•  maintained progress against the Colleague Success KPIs
•  oversaw the continued evolution of the Sage operating 

model and ways of working

•  maintained progress on Executive Team development 
and the development of leadership training for VP and 
Director level colleagues

•  monitored our talent identification, development and 

succession plans for key roles within Sage

•  evolved our Board Associate role and ran a global process 
to select the new Board Associate, inviting colleagues 
globally to apply

•  oversaw the safe transition of all colleagues to a working 
from home environment as a result of Covid-19 as well as 
the reopening of certain offices and monitored colleague 
engagement and sentiment throughout the period

For more details on the role of the Board during Covid-19, 
please see page s 106 and 107.

In addition, the Board also met with senior management 
for a strategy day in January 2020 to consider in-depth 
presentations on key elements of Sage’s strategy and to 
agree further developments to that strategy. 

Leadership

Matters considered: Appointment of Board and 
Executive Committee members to fill vacancies and 
obtain additional skills, experience and diversity in  
our leadership

Strategic lenses

Principal risks
4
1

3

2

5

6

7

8

9 10

11

During the year, Irana Wasti and Sangeeta Anand joined the 
Board. It was announced that Sir Donald Brydon would retire 
from his role as Chairman of Sage, and step down from the 
Board, in September 2021.

Cath Keers, who had previously served as a Non-executive 
Director on the Board, was appointed with effect from 
8 September 2020 as Sage’s new Chief Marketing Officer 
and a member of the Executive Committee. Keith Robinson 
joined the Executive Committee during the course of the 
year and Lee Perkins’s role has changed to Chief Operating 
Officer taking on the additional responsibility of overseeing 
go-to-market in addition to product.

The biographies of all current Board and Executive Committee 
members are set out on pages 80 to 83.

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Activities of the Board continued

Customer

Innovation

Matters considered: Developing enduring subscription 
relationships and having a customer-centric approach  
in everything we do

Matters considered: Understanding the benefits of 
and threats posed by technological innovation

Strategic lenses

Strategic lenses

Principal risks
5
1

3

2

9

10

11

The Board discussed our strategy for Customer Success and 
received updates on a regular basis from the CEO and Chief 
Customer Success Officer on the operational priorities in 
place to deliver a high-quality customer experience. The 
Board was updated regularly on trends in our relationship 
and transactional Net Promoter Scores across segments 
and key geographies. Operational priorities included the 
continued roll-out of a number of initiatives:

•  assisting customers during Covid-19 through the offering 

of payment holidays and deferred payment options
•  the delivery of one-to-many virtual training seminars 

on topics of key interest to customers

•  creation of the online Sage Coronavirus Hub providing 
an at-a-glance guide to the latest government advice 
and support for businesses

Principal risks
4 
1

3

2

5 

8 

9 10 11

The Board recognises that rapid advancements in 
technology offer new opportunities to deliver unique and 
differentiated customer value. By cultivating a culture of 
innovation and experimentation, Sage can continuously 
reinvent and bolster itself against unpredictable future 
market disruptors. During the year the Board discussed 
the following:

•  continued investment in cloud native and cloud 

connected solutions

•  the development and deployment of several advanced 
analytic capabilities powered by artificial intelligence 
and machine learning within the Sage Business Cloud 
suite of products

•  the integration and deployment of CakeHR and AutoEntry 

across the Sage Business Cloud suite of products

•  the development of the Sage Business Cloud vision and 

•  the delivery of improved customer journeys to optimise 

its internal and external communication

the customer experience

•  the further digitisation of customer service functions to 
enhance our relationship with customers by providing 
an enhanced range of contact options to customers to 
reduce call wait times and improve first contact resolution
•  ensure a seamless integration of the end-to-end customer 

journey through the further digitisation of back office 
services and systems.

Please see how the Board engages with customers on page 97.

•  how Covid-19 was impacting the pace of Sage’s transition 

to cloud native solutions and technologies (for more 
information on the impact of Covid-19 on innovation 
please see page 27)

The Board also attended a technology teach-in, focused on 
the future of technologies such as AI, ML and blockchain 
and received demonstrations of AI/ML solutions developed 
by the Sage AI Labs team. 

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Finance and risk management

Group structure

Matters considered: Financial reporting and 
effectiveness of internal controls

Matters considered: Acquisitions and disposals

Strategic lenses

Strategic lenses

Principal risks
6
7 9

The Board closely monitored reports relating to the 
financial position of Sage and regularly reviewed its risk 
profile and emerging risk themes, as well as scrutinising 
regular updates on the internal controls and framework. 
It received updates from management on the whistleblowing 
hotline cases and their management during the year. 
It also approved:

•  the FY20 Budget, annual business plan and a three-year 
financial plan, which included the approval of material 
investments in the short, medium and long terms
•  Sage’s quarterly trading reports and interim and 

final results

•  interim and final dividend payments, always ensuring 
that such dividend declarations, and any key balance 
sheet-related decisions, are made within Sage’s long-term 
strategy. Given the current economic uncertainty caused 
by Covid-19, particular care and consideration was given 
in approving the payment of interim and recommendation 
of final dividends this year

•  significant capital expenditure proposals, also considered 

within the lens of Sage’s long-term strategy

•   the entry into the Share Buyback Programme and 
subsequently the decision to cancel it in light of 
uncertain market conditions caused by Covid-19
•  a two-year cyber security strategy, as well as a cyber 

risk appetite methodology and a risk appetite statements 
were approved by the Board during FY20

•  during FY20 the Board also received updates on the 

adoption of technology within Finance such as Einstein 
Analytics and how this was assisting with the embedding 
of SaaS measures and metrics within the business

Principal risks
4
1

3

2

5

8

The Board determines Sage’s approach to M&A activity 
and product portfolio management in order to promote 
the long-term success of the Company, and approves all 
acquisitions and disposals above a certain materiality.

In November 2019, the Board approved the disposal of Sage 
Pay, the Group’s payment gateway services provider in the 
UK and Ireland, to Elavon. The transaction completed in 
March 2020.

In November 2019, the Board approved the acquisition 
of CakeHR, a native cloud solution that simplifies and 
automates HR tasks for small businesses.

In March 2020, the Board approved the disposal of the 
Group’s Brazilian business to local management. This 
divestiture was part of Sage’s strategy to focus on 
subscription software solutions that are in or have 
a pathway to the Sage Business Cloud. 

The Board approved the decision to hold the following 
assets for sale as at the FY20 year end:

•  Sage’s businesses in Poland and Switzerland 
•  Sage’s businesses in Asia and Australia 
•  Sage’s South African payroll outsourcing business.

Where applicable, these disposal groups exclude certain 
global strategic product lines in these countries, such as 
Sage Intacct, Sage People and Sage X3. 

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Activities of the Board continued

Governance and reporting

Matters considered: Legal and regulatory developments

Strategic lenses

The Board’s key areas of focus
The Board adopts a written set of objectives for each 
financial year, based on corporate strategy and the key 
responsibilities of its role. The proportion of time spent on 
each of the Board’s key areas of focus is set out below with 
further details of its activities set out above and on pages 
101 to 103.

Principal risks
7

9

8

During the year, the Board evaluated how it had discharged 
its obligations under section 172(1), with reference to its 
stakeholder engagement and Board decisions during 
the year.

The Board conducted its annual review of corporate policies 
and procedures to update them in accordance with legal 
and regulatory requirements, including the Matters Reserved 
for the Board and Board Committees’ Terms of Reference.

It undertook its annual review of the effectiveness of 
the Board collectively, its individual Directors, and its 
main Committees, subsequently agreeing actions to aid 
development. The evaluation was internally facilitated 
this year, as described on pages 88 and 89.

Cyber threat

Matters considered: Resilience and reduction of risk

Strategic lenses

Principal risks
5
1

3

2

6

9

10

11

The Board continued to receive regular updates at 
each Board meeting from the Chief Information Security 
Officer on improvements being made to reduce cyber risks 
across the corporate estate and customer-facing products. 
These included:

•  the development of a two-year cyber security strategy to 

support the delivery of the Sage vision

•  the development of enhanced security standards and the 
introduction of a continual improvement model to stay 
ahead of threats

•  understanding Sage’s cyber crisis preparedness and the 

development of enhanced plans and playbooks

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5%

6%

9%

10%

13%

17%

22%

18%

Finance and risk management
Strategy and Board objectives
Customer Success and Innovation
Colleague Success and Culture

15%15%

Governance and reporting
Other

Group structure, acquisitions and disposals 
Leadership

Looking forward to 2021
In 2021, the Board intends to maintain its focus on Sage’s 
transition to becoming a great SaaS company. In order to 
do so, the Board will continue to:

•  monitor the implementation of the People plan which 

builds a high performance and nurturing culture, in line 
with Sage’s Values and Behaviours and global diversity 
and inclusion strategy, and delivers high levels of 
colleague engagement

•  monitor our talent identification and development 

within Sage

•  drive to be customer centric and develop deep and 

enduring customer and partner relationships

•  understand how the investments in Sage Business 

Cloud solutions in our key geographies are delivering 
competitive edge and elevating the Sage Business Cloud 
product portfolio into a digital environment for customers

•  understand how our investments in AI and ML 

technologies, and their integration within our Sage 
Business Cloud products, are enabling our customers 
to become more efficient and productive

•  maintain focus on understanding defence against 

cyber-attacks and keep abreast of cyber risks as an 
integral part of Sage’s risk strategy

•  support our Board Associate within their role to 

help the Board make better decisions and enhance 
colleague engagement

•  create a more sustainable future for our colleagues, 

customers and communities through the implementation 
of our new Environmental Strategy

 
 
 
 
Embedding our Values 
and Behaviours

The Board recognises that our colleagues are critical to Sage’s 
success in becoming a great SaaS company and it is Sage’s Values 
and Behaviours which help to guide our colleagues in delivering on 
that strategy.

Refreshed Values and Behaviours were launched at the start 
of FY20. The overarching value of “We do the right thing” 
is complemented by values of “Start with our customer”, 
“Together we succeed” and “Innovate to win”. These values 
are reinforced by a number of anchor behaviours.

To continue fostering a winning SaaS culture, the Board placed a 
strong focus on embedding these refreshed Values and Behaviours 
so that they become part of our DNA, and a key part of this process 
was demonstrating the desired culture from the top. The Executive 
Team’s cohesive response to Covid-19 exemplified how the Values 
and Behaviours should shape decisions, with colleague safety and 
customer care being consistently prioritised and communications 
to colleagues being frequent, transparent and authentic. The 
Executive Team also produced a motivational video for colleagues, 
explaining how living our values will allow colleagues to succeed 
together and do the right thing for customers.

Leaders across the business were provided with the tools to 
enable them to become cultural role models for their teams. 
Using a combination of online learning modules and collaborative 
training sessions, managers were empowered to train their teams 
in line with the refreshed Values and Behaviours and these were 
then integrated into ‘Look.Evaluate.Assist.Deliver’ (L.E.A.D.), 
our quarterly performance review programme. A significant 
proportion of colleagues’ quarterly reviews now involve reflecting 
on behaviours exhibited throughout the year, including asking 
managers to consider whether their team members have 
demonstrated the Values and Behaviours. This has served to 
increase colleagues’ awareness of the values and engagement 
with the behaviours.

Sage’s Code of Conduct is one way in which the values are put into 
practice, setting clear expectations on compliance with legal and 
ethical standards. In recognition of this, the Code of Conduct was 
refreshed in FY20 to integrate the new Values and Behaviours, and 
all colleagues completed mandatory eLearning which was provided 
as a series of short, easily digestible and interactive “snippets”.

The Board monitored the progress of Sage’s culture journey 
throughout FY20 using culture KPIs and Group-wide engagement 
surveys, including two pulse surveys. Our latest colleague culture 
pulse survey undertaken in Q3 FY20 received a response rate 
of 78% of the Sage colleague population and showed an increase 
in employee NPS of 23 points since November 2019, and an increase 
of 50 NPS points since November 2018. Sage’s ratings and comments 
on Glassdoor have also reflected this progress, with the business’s 
overall rating increasing to 4.4. Further information is provided in 
our People section on pages 30 to 35.

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Corporate Governance Report continued

Sage’s response to Covid-19

Sage has rapidly  
adapted as a result of 
the Covid-19 pandemic

The pandemic has been 
unprecedented in scale, 
impacting lives and livelihoods. 
As the outbreak continues to 
evolve, the Board’s key priorities 
throughout have been to 
ensure the health and wellbeing 
of colleagues and to serve and 
support our customers and 
partners, whilst remaining 
focused on our SaaS strategy.

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Customer 
Success

Colleague 
Success

The Board recognises that small and medium businesses are navigating 
unprecedented challenges, including considerable economic uncertainty. 
To support these businesses, Sage quickly established online Coronavirus Hubs 
in all the major regions in which it operates, providing practical information and 
free support to all businesses, whether customers or not. Webinars and other 
interactive sessions have also been broadcast to advise small and medium 
businesses on what government support is available and how it can be accessed.

A strong focus has been placed on gathering external research and listening to 
customer feedback to ensure Sage continues to understand the changing needs 
of small and medium businesses and help those businesses most in need.

Sage rapidly mobilised the workforce to work from home to minimise disruption 
to colleagues’ lives and to ensure business continuity for both Sage and our 
customers. The transition to homeworking was managed through a range of 
focused initiatives, including increasing the frequency of communications from 
the Executive Team to give colleagues greater visibility on Covid-19 related 
decision making and Sage’s strategic direction.

The health of colleagues is a key concern for the Board and results from the 
‘Always Listening’ surveys (further information is provided in our People section 
on pages 33 and 35) made it clear that working from home was having an impact 
on some colleagues’ mental wellbeing. In recognition of this, Sage provided 
all colleagues with free access to Headspace, a mindfulness training app, 
and approximately 32% of the colleague population have downloaded the 
app. Colleagues were also encouraged to participate in new Colleague Success 
Networks like Family@Sage. These Colleague Success Networks provide forums 
for colleagues to share resources, experiences and insights to help them stay 
healthy and support each other.

Innovation

Sage is working with governments to provide businesses with easier access to 
financial support, facilitating applications via our software. In the UK, a special 
software module has been developed to support customers when they apply for 
government funds, automating key parts of the process to improve application 
success rates and save customers’ time.

Supporting our communities
We recognise that many of our charity partners have found the pandemic to be a particularly difficult time and 
we have striven to evolve the way that colleagues volunteer so that our communities continue to receive support. 
Sage Foundation quickly adapted to the new virtual working conditions by providing colleagues with opportunities 
to volunteer for Sage’s charity partners online. Sage Foundation also hosted an internal innovation and collaboration 
event during which colleagues’ coding, design, project management, financial modelling and communication skills 
were used to support non-profits affected by the pandemic. 

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Corporate Governance Report continued

Nomination Committee Report 

The Committee will continue to monitor the composition 
and balance of the Board to ensure that broad expertise 
is available from the existing members and will recommend 
further appointments as and when appropriate to assure 
the long-term success of the Company. I have expressed 
my intention to retire from my role as Chairman of Sage 
and step down from the Board in September 2021, by which 
time I will have served as Sage Chairman for nine years. 
The Committee, led by Drummond Hall, Senior Independent 
Director, has established a process to identify and appoint 
my successor and we will communicate with you as we 
make progress.

Looking forward, the Committee will continue its focus on 
the Board and the Company’s succession planning and 
oversee the development of talent from within Sage and 
diversity throughout the organisation.

Sir Donald Brydon
Chairman

Sir Donald Brydon
Chairman of the Nomination Committee

Dear shareholder

The main focus of the Nomination Committee (the 
“Committee”) during the year was on Board and Board 
Committee composition. The Committee working with 
the whole Board also reviewed the Company’s succession 
and talent management plans and was consulted on 
appointments to, and promotions within, the 
Executive Committee.

During the year, Blair Crump stepped down as President 
and Executive Director and Soni Jiandani and Cath Keers 
stepped down as Non-executive Directors. The Committee 
continued to review the skills and shape of the Board 
and decided to decrease the number of Executive Directors, 
and to bring more SaaS experience into its deliberations. 
Consequently, the Board appointed two new Non-executive 
Directors during the year: Sangeeta Anand, whose experience 
spans a broad range of public and private companies, from 
the Fortune 100 to a $30m stage start-up; and Irana Wasti, 
who has extensive experience of driving international 
growth by enabling everyday entrepreneurs to start, grow 
and run their businesses online. The Lygon Group was 
engaged to find and assess suitable candidates. The result 
is a refreshed Board, diverse in skills, ethnicity and gender.

During the year, the Committee also recommended 
the re-appointment of Drummond Hall as Non-executive 
Director and my re-appointment as the Chairman 
of Sage. Regarding the composition of the Committee, 
recommendation was made for the appointment of 
Dr John Bates to replace Soni Jiandani.

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Nomination Committee governance at a glance
The Committee reviews the leadership and succession needs of the Board and ensures appropriate procedures are in place 
for nominating, training and evaluating Directors. The purpose is also to review the composition, skills and experience of 
the Board.

Committee composition and meetings

Activities and effectiveness review

The Committee is composed of two Independent  
Non-executive Directors, Drummond Hall and 
Dr John Bates, and is chaired by Sir Donald Brydon. 
There was a change in Committee membership during 
the year with Soni Jiandani stepping down and being 
replaced by Dr John Bates in February 2020.

Details of the skills and experience of the Committee 
members can be found in their biographies on 
pages 80 and 81. The Committee held two scheduled 
meetings during FY20. An additional unscheduled 
meeting was also held and written Committee 
resolutions were passed as and when required. 
Details of individual attendance at scheduled 
meetings are set out below.

During the year, the Committee recommended 
the appointment of two Non-executive 
Directors, the re-appointment of the Senior 
Independent Director and the Chairman and 
changes to Committee memberships. The 
Committee also initiated the process for the 
Chairman’s succession. Fuller details of the 
Committee’s activities are set out below.

The Committee’s performance was reviewed 
as part of the 2020 Board effectiveness review. 
Following consideration of the findings of the 
2020 review of the Committee, the Directors 
were content that it was operating satisfactorily.

5%

45%

20%

30%

Succession planning
Board and Committee  
composition
Diversity and inclusion
Corporate governance 

Meeting attendance

Directors

Sir Donald Brydon

Chairman
Non-executive Directors Drummond Hall
Dr John Bates2
Soni Jiandani3
Vicki Bradin

Company Secretary

Independent
On appointment1
Senior Independent Director
Independent
Independent

Attendance at scheduled meetings 

2/2
2/2
2/2
0/14
2/2

Notes:

1.  As required by the Code, the Chairman was independent on appointment.
2.  Dr John Bates was appointed to the Committee as a new member on 6 February 2020.
3.  Soni Jiandani stepped down from the Committee and the Board on 25 February 2020.
4.  Soni Jiandani was unable to attend a scheduled meeting due to unforeseen circumstances.

Activities of the Committee
During the year, the Committee focused on the matters summarised in the table below.

Key area of activity Matters considered

Outcome

Board 
and Board 
Committee 
composition 

•  Leading the selection process 
to find two new Non-executive 
Directors during the year

•  Reviewed the skills, experience, 
independence and knowledge 
on the Board and considered 
changes to bring increased 
SaaS and other knowledge 
areas to the Board 

The Committee made the below recommendations to the Board during the year:

•  re-appointment of Drummond Hall
•  appointment of Dr John Bates to the Nomination Committee
•  appointment of Sangeeta Anand and Irana Wasti as Non-executive Directors
•  re-appointment of the Chairman of Sage, Sir Donald Brydon

The Board also appointed Dr John Bates to the Remuneration Committee in 
April 2020, to replace Cath Keers who the Board had determined would no 
longer be an independent Director (see page 86 for further information)

Succession 
planning 
and talent

•  Succession planning for the 
Board and for the Executive 
Committee, having regard 
to diversity

•  Progress made in the 

development of a diverse 
senior management 
succession pipeline

•  The Board received regular updates from the Chief People Officer 
•  Consulted on Executive Committee appointments and promotions
•  Reviewed and approved talent strategy, development priorities and the 

programmes underpinning them

•  Reviewed talent profiles for the Executive Committee
•  Conducted a post year-end talent review of senior executives across the 

Executive Committee and Executive Team level

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Corporate Governance Report continued

Key area of activity Matters considered

Outcome

Diversity and 
inclusion

•  Reviewing Sage’s progress 

towards building a diverse and 
inclusive workforce and to further 
develop a diverse and gender-
balanced workplace

•  Regularly considered the progress made across diversity and inclusion 
at Sage and the focus on gender equality, building an inclusive culture 
and health and wellbeing of our colleagues

Corporate 
governance

•  Considered the outcome of its 

•  Approved revised Terms of Reference for consideration and adoption 

annual evaluation

by the Board

•  Reviewed the Committee’s Terms 
of Reference to ensure they were 
fit for purpose and addressed legal 
and regulatory developments since 
the last review

Board composition and succession
The Committee continues to keep under ongoing review 
the structure, size and composition of the Board and its 
Committees, making recommendations to the Board as 
appropriate. Consideration is given to the length of service 
of the members of the Board as a whole and the need for 
it to refresh its membership progressively over time.

The process for making new appointments to the Board 
is usually led by the Chairman. The Chairman will not, 
however, chair the Committee when it is dealing with 
the appointment of his successor; this process is led by 
the Senior Independent Director. The Committee has 
procedures for appointing a new Non-executive and 
Executive Director which are clearly set out in its Terms 
of Reference. The selection and appointment procedure 
commences with the agreement of a role profile and may 
include selection of an executive search firm to help 
identify potential candidates for the role or through 
open advertising.

When considering appointments to the Board, the 
Committee evaluates the skills, experience and knowledge 
required with due regard to diversity, including as to gender. 
Any candidates who are shortlisted are interviewed by 
the Chairman and other Directors. The Board is updated 
on the progress of the selection process and receives 
recommendations from the Committee for appointment.

Through the course of the year, the Committee has 
continued to strengthen and further diversify the knowledge 
and experience on the Board and its Committees, for example 
when recommending new Board appointments.

New Non-executive Directors
A thorough process was undertaken by the Committee 
to identify and assess a number of potential candidates. 
The Lygon Group was instructed to assist with the search 
for the new appointments. The search firm signed up to the 
voluntary Code of Conduct and does not have any other 
connection to Sage or with any individual Directors, other 
than to provide recruitment services. Open advertising was 
not used for these positions.

To enhance the Board’s collective capability and aid us on 
our journey to meet our strategic objectives, the Committee 
recommended the appointment of Sangeeta Anand and 
Irana Wasti, noting, in particular, that each appointment 
would bring strong experience of high growth cloud 
technology. The Committee also noted that these 
appointments would demonstrate Sage’s broader 
commitment to diversity. In making the recommendations, 
the Committee also satisfied itself that both Sangeeta 
Anand and Irana Wasti meet the independence criteria 
of the Code and took into account their other significant 
commitments and the time involved, as disclosed to the 
Committee. The Committee’s recommendations resulted 
in Sangeeta Anand’s and Irana Wasti’s appointment to 
the Board as Non-executive Directors with effect from 
1 May 2020.

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Senior Independent Director
Drummond Hall has been in his role of Non-executive 
Director since January 2014 and in the capacity of Senior 
Independent Director since February 2017. Drummond Hall’s 
second three-year term of appointment as Non-executive 
Director expired end of December 2019 and was considered 
for renewal. As a result of an ongoing review of skills, 
experience, knowledge and time commitment, and having 
considered length of service and independence for the 
purpose of the Code, the Committee recommended 
the re-appointment of Drummond Hall as Non-executive 
Director for a further three-year term until December 2022. 
The Board accepted this recommendation.

Chair succession
Succession planning continues to be a priority for the 
Committee in FY21 including consideration given to 
anticipated retirements from the Board.

Sir Donald Brydon was appointed Board Chairman in 
September 2012, having joined the Board as a Non-executive 
Director in July 2012. Sir Donald has indicated that he will 
retire from the Board in September 2021, by which time he 
will have served on the Board for just over nine years. His 
retirement aligns with the Board’s succession planning and 
good corporate governance practice. To ensure an orderly, 
thorough and effective handover process, in the best 
interests of all Sage stakeholders, the Committee 
recommended Sir Donald Brydon’s re-appointment 
as Board Chairman for a further 14 month period, until 
September 2021. The recommendation was presented by 
the Senior Independent Director and approved by the Board, 
without the Chairman’s involvement.

Led by the Senior Independent Director, the Committee 
has initiated a robust process to identify and appoint 
Sir Donald Brydon’s successor. The Committee has begun 
this process by building a detailed understanding of what 
is required for the role. The Lygon Group was instructed to 
assist with the search. 

Executive Committee and senior management
When considering succession planning for the Executive 
Committee and senior management, the Committee 
focuses on supporting and developing Sage’s pipeline 
of internal talent, and the organisation’s ability to attract, 
retain and develop skilled, high potential individuals. The 
Committee recognises the importance of such processes 
and how they benefit Sage, and worked alongside the 
Executive Team to further develop them throughout the 
year. This will continue to be an area of focus during FY21 
and beyond.

Evaluation
In compliance with the Code, the Board conducts a formal 
and rigorous evaluation of its performance including the 
performance of its Committees, individual Directors and 
the Chairman annually. An externally facilitated evaluation 
is undertaken at least every three years.

In FY20, the Board carried out an internal evaluation and 
the resulting report on the outcome of the evaluation of the 
Committee was received and discussed by the Committee 
in September 2020.

The overall conclusion from this year’s internal evaluation 
was that the Committee continues to work well and is 
operating effectively. For further information, including 
details of the evaluation process, questions raised, 
participants, outcome and next steps please refer to 
pages 88 and 89.

Diversity and Inclusion
The Committee, led by the Board, strongly believes that 
diversity in all its forms, and the promotion of an inclusive 
culture, are vital to our success and fundamental to 
achieving our vision of becoming a great SaaS company. 
A diverse workforce brings a broader range of perspectives, 
leads to better ideas and in turn to better decision-making. 
It drives innovation, helps with understanding the needs 
of our key stakeholders, and reflects our commitment to 
diversity and inclusion. It further helps to find and retain 
the best talent, irrespective of nationality, gender, religion, 
ethnic and social background.

Our people are at the heart of our business and key to our 
ongoing success. We want our people to thrive in a fair and 
inclusive environment. At Board level, Sage’s approach to 
the appointment of new Directors and senior management 
reflects our policy and drive to set the tone from the top 
on a culture of diversity, inclusion and belonging. The Board 
places great emphasis on ensuring that its membership 
reflects diversity in its broadest sense, whilst ensuring that 
the optimal balance of experience, skills and professional 
background is retained.

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Corporate Governance Report continued

•  Sage is passionate about building a culture where 

our colleagues feel they can bring their whole selves 
to work, where people know they will be judged on 
their performance and behaviours and not their identity. 
This is accelerated by providing strong encouragements 
to participate in Colleague Success Networks (“CSN”) 
with the aim to create a safe environment for colleagues 
to come together to provide support and education 
to one another and vital feedback to the business. 
This all helps us to build tailored programmes 
which create opportunities and enable success 
for traditionally underrepresented groups. We have 
already introduced Pride@Sage for all our LGBTQ+ 
colleagues and Belong@Sage, focusing on diversity 
and inclusion globally. We have also recently launched 
a new equality focused CSN, BUILD (Blacks United in 
Leadership Development).

•  Our Sage Colleague Success Awards celebrate colleague 
achievements that have been guided by our values and 
feature six award categories including ‘Inclusive Leader’ 
acknowledging leaders at any level within Sage who 
champion diversity and inclusion.

•  Our D&I Champions programme also continues to grow, 
with approximately 500 colleagues providing on-the-
ground support in rolling out our Sage Belong strategy.

•  Additionally, we are building a data baseline, both 

quantitative and qualitative, for all our interventions. 
By working with multiple partners, including Brightworks 
Consultancy reviewing our Gender Equality work; Stonewall 
reviewing our LGBTQ+ activity; and ENEI with oversight 
for Disability, we will increase our understanding of our 
colleagues’ experience.

•  Our Gender Pay Gap reporting also demonstrates the 
good progress we are making against our Sage Belong 
strategy and the steps we are taking towards gender 
equality at Sage. Further details of this report can be 
found on our website at sage.com.

The Covid-19 pandemic has changed the way people 
around the world live their lives and brought unprecedented 
challenges to organisations. It is recognised that remote 
working could make it harder for organisations to root 
out any discrimination and, in turn, support those who are 
falling victim to it. Remote working and in-office diversity 
and inclusion initiatives should have the same sentiment 
and motivation behind them, and Sage is committed 
to adapt to the new environment and ensure an equal 
workplace for all colleagues.

The Board and the Committee remain committed to the 
targets set by the Hampton Alexander Review and the 
Parker Review for FTSE 100 companies to have a minimum 
of 33% female representation on their boards and in their 
executive committees including direct reports by 2020, 
and at least one person of colour on their boards by 2021. 
Sage has met these targets as at the date of this report. 
We continue on our journey to achieve greater diversity 
on our Board. With the recent appointments of Sangeeta 
Anand and Irana Wasti as Non-executive Directors, the 
female representation on our Board is now 33%, and the 
overall diversity of the Board is broadened. The recent 
appointment of Cath Keers to the Executive Committee 
further demonstrates our commitment to enhance the 
gender balance of our Executive Committee and their direct 
reports, which currently stands at 37%. Further information 
on gender diversity, including in our broader Executive 
Team, and on ethnic diversity objectives, can be found 
on pages 31, 34 and 35.

Diversity and inclusion have continued as an area of focus 
at Sage. In November 2019, we embarked on our global, 
Group-wide diversity and inclusion strategy called ‘Sage 
Belong’. Sage Belong focuses on diversity and inclusion in 
a very broad sense, including gender equality; wellbeing; 
removing barriers to an inclusive working environment for 
all colleagues, notably those with disabilities or from the 
LGBTQ+ community; and fostering respect of all racial 
identities and ethnic minorities through understanding 
the impact that movements such as Black Lives Matter 
are having on our colleagues.

Our Group Diversity & Inclusion Policy (the “D&I Policy”) 
forms part of our Sage Belong strategy and continues to 
enhance our diversity philosophy with particular focus 
on gender equality, inclusion at Sage and the health and 
wellbeing of all colleagues.

Along with reviews including talent and succession 
planning, the Board annually monitors progress against 
diversity and inclusion objectives, which the Committee 
also bears in mind in its decision-making process and 
recommendations to the Board. Through the course of FY20, 
diversity and inclusion programmes continued to evolve and 
develop including:

•  Our D&I Council, launched in FY19, plays an important role 
in the implementation of our D&I Policy. The D&I Council 
consists of colleagues from diverse teams, backgrounds, 
ages, seniority, and regions across the organisation 
to ensure differing opinions and ideas are represented. 
The D&I Council is co-chaired by the CEO and the Chief 
People Officer. Its purpose is to monitor our progress 
against goals and targets set by the Sage Belong strategy, 
provide feedback, raise concerns and ensure alignment 
with Sage’s overall strategy.

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Audit and Risk Committee Report 

We remain firmly focused on ensuring that 
Sage’s risk management procedures and 
internal controls remain robust and respond 
effectively to the emerging opportunities and 
challenges within the Group’s revised operating 
model and the Covid-19 pandemic.

Jonathan Bewes
Chairman of the Audit and Risk Committee

Dear shareholder

I am pleased to present the Annual Report of the Audit 
and Risk Committee (“the Committee”) for 2020. This report 
explains the Committee’s responsibilities and shows how 
it has delivered on these, whilst also considering and 
responding to how the business has evolved during the 
year and in particular how the business has responded 
to the pandemic. In particular, the Committee has continued 
to challenge and consider the suitability, assessment of and 
response to the principal risks in this new environment and 
considered the impact of external reviews into audit upon 
the role and responsibilities of the Committee.

Jonathan Bewes
Chairman of the Audit and Risk Committee

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Committee composition and meetings

Activities and evaluation

Allocation of time

The Committee is composed solely of 
independent Non-executive Directors. The 
current members are Drummond Hall and 
Annette Court, with Committee Chairman 
Jonathan Bewes. Details of the skills and 
experience of the Committee members can 
be found in their biographies on page 80.

During the year, there were four scheduled 
meetings. Details of individual attendance of 
meetings are set out on page 115. 

During the year, the Committee oversaw 
the Group’s financial reporting, risk 
management and internal control 
procedures and the work of its internal 
and external auditors. Fuller details of 
the Committee’s activities are set out 
below. The Committee’s performance 
was reviewed as part of the 2020 Board 
evaluation. Following consideration of 
the findings of the 2020 review of the 
Committee, the Directors were satisfied 
that it was operating effectively.

32%

12%

5%

18%

10%

23%

Financial Reporting
Risk Management and Internal Control
Internal Audit
External Audit
Incident Management and Whistleblowing
Other Matters

In addition, the Board considers that the Committee has the 
necessary competence and broad experience relevant to 
the sector in which Sage operates as required by the Code. 
Annette Court and Drummond Hall are both former Chief 
Executive Officers with extensive experience of leading 
complex, customer-focused businesses.

The membership of the Committee has not changed during 
the year.

Activities during the year
The Committee held four scheduled meetings during  
FY20 in line with its Terms of Reference. There were no 
unscheduled meetings during the year. Details of individual 
attendance at scheduled meetings are set out below. 
The Chairman of the Board, the Chief Executive Officer and 
the Chief Financial Officer were present at all four of the 
scheduled meetings. The General Counsel and Company 
Secretary, Vice President (‘’VP’’) Risk, Business Integrity 
and Assurance and the Executive Vice President (‘’EVP’’) 
Finance Control and Operations were also present at all 
four meetings.

The Chairman of the Committee reported to the Board on 
key matters arising after each of these meetings. At each 
meeting, the Committee met with the external auditor, 
and at certain meetings the VP Risk, Business Integrity 
and Assurance, without management being present.

Outside these formal meetings, the Chairman met 
regularly with the Chief Financial Officer, the external 
auditor, the VP Risk, Business Integrity and Assurance, 
the EVP Finance Control and Operations and the General 
Counsel and Company Secretary.

Key activities during the year have included assessing the 
ongoing effectiveness of internal controls, monitoring the 
business’s ongoing application of key accounting policies, 
the further embedding of the Enterprise Risk Management 
Framework including risk appetite, tolerance and emerging 
risks and specifically the approach to cyber risk along 
with consideration of goodwill impairment. In addition, the 
Committee has monitored progress on the implementation 
of IFRS 16 as well as the appropriateness of the Group’s 
revenue recognition, going concern, viability assessment, 
financial reporting and accounting judgements.

The Committee operated during the year in accordance with 
the principles of the Financial Reporting Council’s (“FRC”) 
UK Corporate Governance Code 2018 (the “Code”) and the 
associated recommendations set out in the FRC’s Guidance 
on Audit Committees.

Role of the Committee
The Committee is an essential part of Sage’s overall 
governance framework. The Board has delegated to the 
Committee the responsibility to oversee and assess the 
integrity of the Group’s financial reporting, risk management 
and internal control procedures, and the work of Sage 
Assurance and the external auditor. These responsibilities 
are defined in the Committee’s Terms of Reference, which 
were reviewed and approved by the Board and the 
Committee in February 2020.

Composition
The Code requires that at least one member of the 
Committee has recent and relevant financial experience. 
The Disclosure Guidance and Transparency Rules (DTRs) 
require that at least one member has competence in 
accounting and / or auditing. The Board is satisfied that 
the Chairman meets these requirements, being a qualified 
chartered accountant and experienced Audit Committee 
Chairman following 25 years in financial services as a 
corporate finance advisor in the investment banking sector.

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Meeting attendance

Non-executive Directors

Company Secretary

Directors

Jonathan Bewes
Annette Court

Drummond Hall
Vicki Bradin

Independent

Independent Non-executive Director
Independent Non-executive Director

Senior Independent Director

Attendance at 
scheduled meetings

4/4
4/4

4/4
4/4

At each meeting, the Committee received, challenged 
and considered:

•  scheduled finance updates on financial reporting, 

including significant reporting and accounting matters;

•  scheduled risk updates, including risk dashboards 
outlining both principal and any escalated risks. 
The Committee also received summary reports and 
supplementary briefings from Sage Risk and management 
on selected principal risks and other ‘in-focus’ reviews;
•  the development of Group and principal risk appetites 

and the assessment of emerging risks;

•  summary reports of escalated incidents and instances of 

whistleblowing, together with status of investigations and, 
where appropriate, management actions to remediate 
issues identified;

•  the Internal Audit plan;
•  progress against the plan and results of Internal 
Audit activities, including Sage Assurance and 
management reports on internal control, including 
financial, compliance and operational matters, 
and the implementation of management actions to 
remediate issues identified and make improvements 
to internal controls; 

•  the External Audit plan; and
•  updates on delivery of the external audit plan and 

reports from the external auditor on the Group’s financial 
reporting and observations made on the internal financial 
control environment in the course of their work.

During the year the Committee also received updates on 
the legal and regulatory frameworks relevant to its areas of 
responsibility, including the GDPR.

Financial reporting, including significant 
reporting and accounting matters
The agenda for every Committee meeting includes a 
formal finance update from the EVP Finance Control 
and Operations. This informs the Committee about 
developments in the Group’s reporting and accounting 
environment, and compliance with relevant reporting 
standards. During the year, the Committee considered 
how these developments were addressed in preparing 
the Group’s financial statements, ensuring that the 
requirements were appropriately reflected. The Committee 
assessed the overall quality of financial reporting through 
review and discussion of the significant accounting matters 

and the interim and annual financial statements. The 
Committee’s review included assessing the appropriateness 
of the Group’s accounting policies and practices, confirming 
their compliance with financial reporting standards and 
relevant statutory requirements, and reviewing the adequacy 
of disclosures in the financial statements.

In performing its review of the Group’s financial reporting, 
the Committee considered and challenged the work, 
judgements and conclusions of management and the Group 
finance team. The Committee also received reports from 
the external auditor setting out its view on the accounting 
treatments included in the financial statements, based on 
its review of the interim financial statements and its audit 
of the annual financial statements. The Committee’s review 
included assessing the appropriateness of the Group’s 
accounting policies and practices, confirming their 
compliance with financial reporting standards and relevant 
statutory requirements, and reviewing the adequacy of 
disclosures in the financial statements.

Significant reporting and accounting matters
The Committee considered a number of significant 
accounting and financial judgements and estimates in 
relation to the Group’s financial statements, which were 
addressed as described below.

Revenue recognition
Revenue recognition continues to be an important area 
of focus for the Group. The Group has a detailed policy 
on revenue recognition for each category of revenue. This 
includes the application of rules relating to the various ways 
in which the Group sells its products around the world and 
recognition policies for critical estimates and judgements 
including (i) sales to partners versus end users; and 
(ii) deferral of revenue for on-premise software 
subscription offerings.

The Committee continues to oversee management’s 
application of the revenue recognition policies and in 
FY20 has focused on reviewing embedding and appropriate 
operation of controls. The Committee obtained reports from, 
and discussed with, the external auditor the nature, extent 
and findings of its procedures over revenue recognition in 
the year.

The revenue recognition accounting policy is set out in 
note 3.1 to the financial statements and is referenced in 
the Group’s significant accounting judgements.

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Corporate Governance Report continued

Goodwill impairment testing
Given the Group’s goodwill balance of £1,962m and the 
continuing evolution of Sage’s business model, the annual 
assessment of the recoverability of goodwill is a significant 
area of focus for the Committee. The Committee reviewed 
and considered the methodology applied, and the key inputs to 
the impairment model including forecast cash flows, forecast 
timeframe, discount rates and long-term growth rates to 
determine the recoverable amounts on a value in use basis.

Key to the Committee’s challenge and evaluation of the 
recoverability of the goodwill for each CGU was the impact 
on headroom of downside sensitivity analyses performed 
separately by both management and the external auditor. 

Following the agreement of the Committee and 
management in FY19 to include an additional sensitivity 
disclosure in respect of the Asia CGU, impairment of the 
goodwill balance totalling £19m was recognised in FY20. 
The Committee enquired and challenged the drivers of 
impairment, with management concluding that the 
operational performance is the key driver. 

The Committee further enquired as to whether any other 
reasonable changes in assumptions would result in a 
material impairment and therefore require sensitivity 
disclosure in the financial statements. The Committee 
agreed with management’s conclusion that a sensitivity 
disclosure should be included for the Intacct CGU and 
Iberia CGU in relation to a reasonably possible change 
in a combination of revenue growth and discount rate.

Professional services restructuring
As described on page 188 in note 3 the Group announced 
the restructuring of its professional services division during 
the second half of the financial year ended 2020. The activity 
reflected Sage’s strategic move away from lower margin 
professional service with a focus on centre of excellence 
support provision to business partners. The Committee 
challenged the treatment of these costs as non-recurring 
and considered the views of the external auditor in 
reaching its own conclusion that the approach adopted 
by management was appropriate.

Property restructuring and office relocation
In FY19, the Group announced the move from its UK 
headquarter location at North Park to a new site at Cobalt 
Business Park (”Cobalt”), both in Newcastle. It was originally 
anticipated that the accounting impact in relation to this 
move would be contained to FY19 and FY20. However, given 
the delays in completion of refurbishment and subsequent 
move to new premises, it is now anticipated that further 
costs will be recognised in FY21 to reflect the final portion of 
accelerated depreciation. The Committee enquired as to the 
appropriateness of this given the time period across which 
the non-recurring costs have been recognised and was 
comfortable that given the one off nature and unforeseen 

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Annual Report and Accounts 2020  |  The Sage Group plc.

circumstances associated with the delay this remained 
appropriate. The Committee also considered views of the 
external auditor in reaching this conclusion. 

In addition, a programme of property restructuring was 
announced in FY20 with exit from 13 properties decided 
reflecting the Group’s revised location strategy moving 
forward. The Committee challenged the treatment of 
these costs as non-recurring, considering the scale of the 
programme in particular and considered the views of the 
external auditor in reaching its own conclusion that the 
approach adopted by management was appropriate.

Disposal activity
As described on page 18 and in note 15.3, during the 
course of the year, the Group completed the disposals of 
Sage Pay and the Brazilian businesses which were announced 
as held or sale in the prior year. The Committee considered 
the accounting and reporting for these disposals, with 
particular focus on the profit / loss on disposals recognised 
and concluded that the approach adopted by management 
was appropriate. In addition, as at 30 September the Group 
announced that a further four assets would be held for 
sale (as detailed on page 18). The Committee considered 
the appropriateness of the classification as held for sale 
specifically considering the likelihood of completion 
of sale within the timeframe required by IFRS 5 at the 
November 2020 ARC meeting and concluded agreement 
with the approach adopted by management.

New IFRS standards
IFRS 16 “Leases” was adopted by the Group in the financial 
year ending in 2020 with a relatively limited impact for 
the Group. The Committee reviewed and discussed the 
transition adjustments at 1 October 2019 as part of its 
consideration of the interim financial statements. 

The Committee considered management’s financial 
statement disclosure of the effects of the new standards 
and its compliance with accounting standards and related 
best practice guidance. The Committee was satisfied that 
the approach taken by management is appropriate and that 
the disclosures show the impact IFRS 16 has had in its first 
year of application in 2020. These disclosures are contained 
in note 1 to the financial statements.

Taxation
The Committee evaluated updates from management 
in respect of uncertain tax positions, related provisions and the 
deferred tax position. These reports included consideration of 
the impact on the Group of the developments with regards to 
the European Commission’s State Aid ruling. The Committee 
was satisfied that management’s approach to accounting for 
taxation was appropriate and took account of developments 
during the year. The Committee considered the conclusions 
of the external auditor and noted its use of tax specialist for 
certain key matters.

Fair, balanced and understandable
Each year, the Committee advises the Board on whether 
the Annual Report and Accounts taken as a whole is fair, 
balanced and understandable and provides the information 
necessary for shareholders to assess Sage’s position, 
performance, business model and strategy. In reaching 
its conclusion, the Committee considered the results of 
management’s assessment of going concern, reviewed 
the Annual Report and Accounts document as a whole, 
and assessed the results of processes undertaken by 
management to provide assurance that the Group’s financial 
statements were fairly presented. These processes included 
an analysis of how the key events in the year had been 
described and presented in the Annual Report and Accounts, 
how alternative performance measures (APMs) had been 
defined and presented, and the outcome of representations 
received from country management teams on the application 
of a range of financial controls. The Committee also 
considered the perspective of the external auditor.

Viability statement and going concern
The Committee reviewed management’s process for 
assessing the Group’s longer-term viability in order to allow 
the Directors to make the Group’s viability statement. The 
Committee considered and challenged the determination 
of the period over which viability should be assessed, and 
which of the Group’s principal risks should be reflected 
in the modelling of sensitivity analysis for liquidity and 
solvency. It reviewed the results of management’s scenario 
modelling and the reverse stress testing of these models. 
In addition, the Committee considered additional stress 
testing over key assumptions to determine the resilience 
of the business model to specific stresses with additional 
disclosure being included in FY20 to this effect. The 
impact of Covid-19 was also considered in the modelling of 
underlying performance as well as through the introduction 
of a global economic shock scenario. The Committee’s 
principal review was conducted at the September 
Committee meeting with all comments and 
recommendations addressed by management in advance 
of Committee approval of the viability statement. 

At the November 2020 meeting the Committee reviewed 
management’s going concern assessment and approved 
the continued application of the going concern basis.

The Group’s going concern and viability statements can 
be found on pages 149 and 76 to 77, respectively.

Risk management and internal controls
The Committee assists the Board in its monitoring of the 
Company’s internal control and risk management systems, 
and in its review of their effectiveness. This monitoring 
includes oversight of all material controls, including 
financial, operational, regulatory and compliance controls, 
and assessing whether the control systems are fit for 
purpose and whether any corrective action is necessary.

During the year, the Committee:

•  reviewed the principal risks, their evolution during the 
year and the impact of the Covid-19 pandemic, and the 
associated risk appetites and metrics, challenging and 
confirming their alignment to the continued achievement of 
Sage’s strategic objectives. At each meeting, the Committee 
considered and challenged the ongoing overall assessment 
of each risk, their associated metrics and management 
actions and mitigations in place and planned. This 
review was supported through consideration of a 
revised Enterprise Risk Management Framework, the 
risk dashboards outlining both principal risks and any 
escalated or emerging risks;

•  received updates from meetings of the Global Risk 
Committee, including scrutinising its performance 
in managing risk, and the suitability of its composition;

•  undertook detailed in-focus reviews on selected 

relevant and current issues (see In-focus reviews section);

•  reviewed and considered an assessment of the 

effectiveness of risk management more broadly, and 
reviewed summary reports from Sage Business Integrity on 
Group adherence to policies, including Conflicts of Interest, 
Anti-Money Laundering and Delegation of Authority;

•  received reports from Sage Assurance and management 
on internal control and monitored the implementation of 
management actions to remediate issues identified and 
make improvements. The Committee also satisfied itself 
that management’s response to any financial reporting or 
internal financial control issues identified by the external 
auditor was appropriate;

•  reviewed at each Committee meeting escalated incidents 
and any instances of whistleblowing and management 
actions to remediate any issues identified (see Incident 
management, fraud and whistleblowing section); and
•  considered individual incidents and associated actions 

to assess whether they demonstrated a significant failing 
or weaknesses in internal controls.

In-focus reviews
The Committee uses in-depth reviews to consider and 
challenge relevant, current and important issues. During the 
year the Committee:

•  received a summary of the Group’s proposed amendments 

to reporting;

•  received briefings and updates on Sage’s compliance with 

GDPR requirements, including post-implementation 
activities and monitoring;

•  reviewed papers on Sage’s obligations relating to conflicts 
of interest and Sage’s framework for approving and keeping 
a record of actual and potential conflicts of interest in order 
to ensure effective management of those conflicts;

•  received a briefing on the Group’s approach to stress testing 

of key assumptions to determine the resilience of the 
business to downside scenarios;

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117

Corporate Governance Report continued

•  reviewed papers on Sage’s approach to cyber security 

risk management; 

•  reviewed the implications for Sage of external reviews 

into audit; and

•  received briefings on the findings of Sage’s annual fraud 

risk assessment.

Incident management, fraud and whistleblowing
The Committee considered the suitability and alignment 
of the Incident, Emergency and Crisis Management and 
Whistleblowing policies and confirmed the effectiveness 
of these policies in facilitating appropriate disclosure to 
senior executive management and the Committee. At each 
meeting, the Committee received a summary report of any 
escalated incidents and instances of whistleblowing and, 
together with management, considered whether there were 
any thematic issues and identified remediating actions. As 
part of this reporting process, the Committee was notified 
of all whistleblowing matters raised, including any relating 
to financial reporting, the integrity of financial management 
or that included any allegations relating to fraud, bribery 
or corruption. The Committee was also notified of all 
non-whistleblowing incidents exceeding an agreed 
materiality threshold.

Internal Audit
Internal Audit is delivered by the Sage Assurance function. 
The Internal Audit Charter outlines the objectives, authority, 
scope and responsibilities of Sage Assurance. The Charter, 
performance against it, and the effectiveness of Sage 
Assurance, are reviewed by the Committee on an annual 
basis. The review of the Charter was undertaken at the 
Committee’s February meeting. The Committee also 
considers and evaluates the level of Sage Assurance 
resource and its quality, experience and expertise, 
supplemented as appropriate by third-party support and 
subject matter expertise, to ensure it is appropriate to 
provide the required level of assurance over the principal 
risks, processes and controls throughout the Group.

The Committee reviewed and approved the nature 
and scope of the work of Sage Assurance, and the Sage 
Assurance plan was approved by the Committee at the 
beginning of the financial year, along with any subsequent 
quarterly updates, including changes to the plan to reflect 
the impact of the Covid-19 pandemic.

Progress against the plan and the results of Sage 
Assurance’s activities, including the quality and timeliness 
of management responses, is monitored at each meeting, 
with the more significant issues identified within Sage 
Assurance reports considered by the Committee.

During the year, the annual assessment of Internal Audit 
was carried out by the VP Risk, Business Integrity and 
Assurance, evaluating Internal Audit against IIA standards. 
The review also considered progress against the pillars of 

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Annual Report and Accounts 2020  |  The Sage Group plc.

the Assurance Strategy, including the development of 
the approach to Integrated Assurance. The assessment 
concluded that significant progress continued to be made 
and that Internal Audit remains effective and meets the 
needs of the Group. This report was presented to the 
Committee, its findings discussed, and the Committee 
endorsed this conclusion.

Following its review of the Company’s internal control 
systems, the Committee considered whether any matter 
required disclosure as a significant failing or weakness 
in internal control during the year. No such matters 
were identified.

External auditor EY
Each year, the Committee makes a recommendation 
to the Board with regard to whether the external auditor 
should be re-appointed. In making its recommendation, 
the Committee considers the auditor’s effectiveness, 
including its independence, objectivity and scepticism. 
The Committee also reviews the application of, and 
compliance with, the Group’s Auditor Independence Policy, 
in particular with regard to any non-audit services provided 
by EY. The Committee also considers business relationships 
between the Group and EY, which primarily relate to EY’s 
procurement of Sage products and applications.

Further consideration is given to partner rotation and any 
other factors which may impact the Committee’s judgement 
regarding the external auditor. EY has now been Sage’s 
external auditor for six years since the formal tender process 
conducted in 2014. As required by the mandatory five-year 
rotation of audit partners in order to safeguard the external 
auditor’s independence, a new lead partner, Kath Barrow, 
has taken on overall responsibility for the 2020 audit.

The Committee confirms that Sage has complied with 
the requirements of the Statutory Audit Services for 
Large Companies Market Investigation (Mandatory Use 
of Competitive Tender Processes and Audit Committee 
Responsibilities) Order 2014, which relates to the frequency 
and governance of tenders for the appointment of the 
external auditor and the role of the audit committee. 
Under these requirements and the terms of the order 
Sage must undertake a formal tendering process at least 
every ten years.

Following the rotation of the lead auditor, the Committee 
considers a full tender for the Group’s external audit 
services, subject to its annual reviews, likely in the year 
ending September 2024. This allows for any potential new 
audit firm to take up the role for the year ending September 
2025. The Committee believes this approach is in the best 
interest of shareholders, as over this period the Group will 
benefit from an efficient and effective audit, whilst receiving 
fresh challenge from a new lead auditor.

Consistent with the previous year, the Committee received 
feedback from the businesses evaluating the performance 
of each assigned audit team. Management’s report to 
the Audit and Risk Committee included a summary of the 
findings of a survey of key Sage colleagues on the quality of 
the auditor’s delivery, communication and interaction with 
the various finance teams across the Group. Management 
concluded that the working relationship between finance 
functions and auditors across the Group was effective 
and the audit had been carried out in an independent, 
professional, organised and constructive manner. The 
Committee’s assessment of auditor effectiveness is 
provided below.

The Committee holds private meetings with the external 
auditor after each Committee meeting to review key issues 
within their sphere of interest and responsibility and provide 
an opportunity for open dialogue and feedback from the 
external auditor without management being present. Also, 
the Chairman meets regularly with the external auditor 
outside the formal Committee meeting schedule to facilitate 
effective and timely communication. Further, the Committee 
received a report from EY evaluating its independence and a 
formal statement of EY’s independence as the external auditor.

Having considered all of the above, the Committee has 
recommended to the Board that a resolution to reappoint 
EY be proposed at the 2020 AGM and the Board has 
accepted and endorsed this recommendation.

Non-audit services
The Committee is responsible for the development, 
implementation and monitoring of policies and procedures 
on the use of the external auditor for non-audit services, in 
accordance with professional and regulatory requirements. 
At Sage this is governed by the Auditor Independence Policy 
(the “Policy”). The Policy has been in place throughout the 
year. It specifies the role of the Committee in reviewing 
and approving non-audit services in order to ensure the 
ongoing independence of the external auditor. A summary 
of non-audit fees paid to the external auditor is provided 
to the Committee on a quarterly basis.

The Policy states that Sage will not use the external auditor 
for non-audit services, except in limited circumstances, 
and as permitted by the Ethical Standard, where non-audit 
services may be provided by the external auditor with 
pre-approval by the Committee unless clearly trivial. This 
is provided that the approval process set out in the Policy is 
adhered to and that potential threats to independence and 
objectivity have been assessed and safeguards applied to 
eliminate or reduce these threats to an appropriate level.

The Committee considered the application of the Policy with 
regard to non-audit services and confirms it was properly 
and consistently applied during the year. The Policy also 
requires that the ratio of audit fees to non-audit fees must 
be within Sage’s pre-determined ratio, and non-audit fees 

for the year must not exceed 70% of the average of the 
external audit fees billed over the previous three years.

In 2020, the ratio of non-audit fees to audit fee was 5%, 
principally reflecting the fee paid for the half year interim 
review. A breakdown of total audit and non-audit fees 
charged by the external auditor for the year under review 
is shown in note 3.2 to the financial statements.

Oversight and assessment of the external auditor
To fulfil its responsibility for oversight of the external audit 
process, the Committee reviewed and agreed:

•  the terms, areas of responsibility, associated duties and 
scope of the audit as set out in the external auditor’s 
engagement letter;

•  the overall work plan and fee proposal;
•  the issues that arose during the course of the audit and 

their resolution;

•  key accounting and audit judgements;
•  the level of errors identified during the audit; and
•  control recommendations made by the external auditor.

The Committee monitored the effectiveness, objectivity 
and independence of the external auditor during the year. 
The Committee based its assessment of EY on its own 
observations and interactions with the external auditor, 
and consideration of a number of aspects of the auditor’s 
performance, including:

•  the experience and expertise demonstrated by the 

auditor in its direct communication with, and support to, 
the Committee;

•  the content, quality of insight and added value provided 

by the auditor’s reports;

•  the scope of the agreed external audit plan and the 

external auditor’s execution and fulfilment of the plan;
•  the robustness and perceptiveness of the auditor in its 
handling of key accounting and audit judgements; and
•  the interaction between management and the auditor.

Evaluation of the performance of the Committee
The evaluation of the Audit and Risk Committee for 
FY20 was completed as part of the 2020 Board internal 
evaluation process. An explanation of how this process 
was conducted, the conclusions arising from it and 
the action items identified is set out on page 89. 
The Committee has considered this in the context 
of the matters that are applicable to the Committee.

Jonathan Bewes
Chairman

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119

Directors’ Remuneration Report 

Remuneration Committee 

Annette Court 
Chairman of the Remuneration Committee 

“ Despite the unusual circumstances we  
have faced this year we have maintained  
the integrity of our policy, rewarding the 
achievement of clearly defined goals driving  
our business strategy.” 

Dear shareholder 

On behalf of the Remuneration Committee (“the Committee”), 
it is my pleasure to present the Directors’ Remuneration 
Report for the year ended 30 September 2020.  

This Report complies with the requirements of the Large and 
Medium-sized Companies and Groups (Accounts and Reports) 
Regulations 2008 as amended in 2013, the provisions of 
the 2018 UK Corporate Governance Code (the “Code”), the 
Companies (Miscellaneous Reporting) Regulations 2018, the 
Companies (Directors’ Remuneration Policy and Directors’ 
Remuneration Report) Regulations 2019 and the Listing Rules. 

The Report is in two sections:  

• A summary of the Directors’ Remuneration Policy 

(“the Policy”) (pages 128 to 132). 

• The Directors’ Remuneration Report (pages 133 to 148). 
This section sets out details of how the 2019 Policy was 
implemented for the year ended 30 September 2020  
and how we intend the Policy to apply for the year ending 
30 September 2021. 

Impact of Covid-19 
People’s health and wellbeing have been front and centre 
of the Covid-19 pandemic and we acknowledge its impact on 
our colleagues, shareholders, customers and suppliers alike.  

I am tremendously proud of how Sage has managed to make 
progress against its strategic lenses of Customer Success, 
Colleague Success and Innovation during the pandemic. 
Of particular interest to the Committee was the treatment of 
colleagues, which provided vivid context for its decisions on 
executive remuneration in 2020: 

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120 

Annual Report and Accounts 2020  |  The Sage Group plc.
Annual Report and Accounts 2020 | The Sage Group plc 

• No salary reductions or deferrals were necessary for any 
colleague, and Sage took no government support for the 
payment of salaries in any of our geographies; 

• 2020 bonuses for colleagues were able to be provisioned for 
payment at 2019 levels and commissions for our sales teams 
paid out only 15% lower than 2019; 

• There were no cuts to colleague benefits programmes; 
• Workforce headcount adjusted for corporate transactions 

is flat; 

• 2021 salary increases for colleagues will go ahead from 

January, with investment focused on our workforce below 
senior management level. 

For investors in the UK, it has been a difficult year, with capital 
markets affected not only by Covid but also Brexit uncertainty. 
For our investors, I am pleased to say that although the Board 
made the decision to suspend the Share Buyback Programme 
to preserve cash, we did not need to raise any additional 
capital and the final dividend was paid as planned. 

Against that backdrop, the Committee has decided that for 
Executive Directors, 2020 bonus and 2018 PSP will be based on 
the formulaic outcomes, salaries will not be increased in 2021, 
and there will be no change to the quantum of bonus or PSP 
potential, or benefits or pension provisions. 

Objectives and responsibilities 
The Remuneration Committee’s main objective is to determine 
the framework, broad policy and levels of remuneration for the 
Group’s Chief Executive Officer, the Group’s Chief Financial 
Officer, the Chairman of the Company and other executives 
as deemed appropriate, ensuring compliance with legal 
and regulatory requirements and striving to enhance Sage’s 
long-term development. 

This framework includes, but is not limited to, establishing 
stretching performance-related elements of reward and is 
intended to promote the long-term success of the Company. 
We achieve this through: 

• Providing recommendations to the Board, within 

agreed terms of reference, on Sage’s framework of 
executive remuneration; 

• Determining the contract terms, remuneration and other 
benefits for each of the Executive Directors, including 
performance share awards, performance-related bonus 
schemes, pension rights and compensation payments and 
aligning such to the Company’s purpose, values and culture; 

• Reviewing workforce remuneration and related policies 
across the Group and the alignment of incentives and 
rewards with culture, taking these into account when 
setting the Policy for Executive Directors;  

• Determining remuneration for senior executives below 

Board level;  

• Approving share awards; and 
• Ensuring the Policy promotes long-term shareholdings by 
Executive Directors by ensuring share awards granted are 
released on a phased basis and subject to a total vesting 
and holding period of five years. 

 
 
 
 
FY21 remuneration priorities 
Sage continues to be focused on our path to becoming a great SaaS company with increased acceleration of our move to a 
cloud business; with an increased pace of digitisation among small and medium businesses, there is significant potential for Sage. 
Additionally, Sage has created a compelling portfolio of cloud native solutions, creating a strong platform from which to accelerate 
growth. Consequently, the Committee is proposing that Cloud Native Annualised Recurring Revenue (“Cloud Native ARR”) be 
incorporated as a measure in both the FY21 bonus and PSP, complementing existing measures at a revised weighting providing 
close alignment with the evolved strategy. Furthermore, the proposed introduction of a customer-focused Net Promoter 
Score (NPS) measure in the FY21 bonus reflects the criticality of maintaining and improving the experience for Sage customers. 
Further details are set out in our statement of implementation of remuneration policy in the following financial year on page 143 
of this report. 

We will be engaging with shareholders on behalf of the Board in a review of our Policy before it is submitted to a binding 
shareholder vote at the 2022 AGM, when our current Policy expires. 

Our remuneration principles 
Our remuneration principles apply across our entire workforce and are designed to drive the behaviours and results required 
to support our short and longer-term business strategy as outlined in the Strategic Report. 

Attract and retain 
We offer competitive rates of pay and benefits  
to attract and retain the best people in a  
competitive international market. 

Motivate and reward
Remuneration at Sage is designed to create a strong 
performance-oriented environment for the taking 
of appropriate risks and rewards achievement of our 
Company strategy and business objectives.

Attract a n d re t a i n

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Remuneration
principles

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Alignment with the wider Group 
Pay and employment conditions  
elsewhere in the Group are considered  
when determining executive base  
salary and bonus reviews. 

Alignment with shareholders
The interests of our senior management 
team are aligned with those of shareholders by 
having a significant proportion of remuneration 
performance-based and delivered through shares, 
together with a significant shareholding requirement.

Annual Report and Accounts 2020  |  The Sage Group plc.

Annual Report and Accounts 2020 | The Sage Group plc 

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Directors’ Remuneration Report continued 

Remuneration at a glance 

Delivering our remuneration principles in FY21 
The table below summarises the remuneration arrangements for our current Executive Directors in FY21 in accordance with the 
2019 Policy approved by shareholders on 27 February 2019. 

Element of Policy 

  Purpose 

Implementation in FY21 

Base salary 

  Enables Sage to attract and retain Executive Directors 
of the calibre required to deliver the Group’s strategy. 

Steve Hare £785,000 (no increase) 
Jonathan Howell £545,000 (no increase) 

  Provides a competitive post-retirement benefit, in a 
way that manages the overall cost to the Company. 

Steve Hare 15% of base salary  
Jonathan Howell 10% of base salary 

  Provide a competitive and cost-effective benefits 
package to Executive Directors to assist them in 
carrying out their duties effectively. 

Standard benefits package plus costs of travel, 
accommodation and subsistence for the Executive 
Directors and their partners on Sage-related business.  

Pension 

Benefits 

Annual bonus 

  Rewards and incentivises the achievement of 
annual financial and strategic targets. 
A minimum of one-third deferral into shares for 
three years is compulsory, with the remainder 
delivered in cash. 

Performance 
Share Plan (PSP) 

  Supports achievement of our strategy by targeting 
performance under our key financial performance 
indicators. Vesting is after three years, and awards are 
subject on vesting to a holding period for two years 
before being released. 

Maximum 175% of base salary 
20% based on Annualised Recurring Revenue (ARR) 
growth, 50% based on Cloud Native ARR growth (with an 
underlying operating profit margin underpin applying to 
ARR measures), 10% on customer Net Promoter Score and 
20% based on strategic goals.  

Face value of 200% of base salary 
35% based on ARR growth, 35% based on Cloud Native ARR 
(with ROCE underpin applying to ARR measures) and 30% 
based on relative Total Shareholder Return performance. 

All-employee  
share plans 

  Provides an opportunity for Executive Directors to 
voluntarily invest in the Company. 

Eligible to participate up to the tax-efficient limit of 
£500 per month. 

Chairman and  
Non-executive  
Director fees 

Shareholding  
guideline 

  Provide an appropriate reward to attract and retain 
high-calibre individuals. 

See page 144 of this Report for a list of Non-executive 
Director fees. 

  The shareholding guideline for Executive Directors 
is 250% of base salary and achievement of this is 
expected within a maximum of five years from the 
time the Executive Director became subject to 
the guideline. 
The post-employment shareholding guideline 
requires Executive Directors to retain shares 
following cessation of employment as a Director. 

Shareholding at 30 September 2020 (inclusive of deferred 
shares held, net of tax at the current estimated marginal 
tax withholding rate). 
Steve Hare 362% of base salary 
Jonathan Howell 194% of base salary 
See page 145 for more information on the 
shareholding guideline. 

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FY20 single figure for total remuneration summary: 

Director 

Executive Directors 

S Hare 

J Howell1 

B Crump2 

Non-executive Directors 

Sir D Brydon 

S Anand3 

J Bates4 

J Bewes5 

A Court6 

D Hall 

J Howell 

S Jiandani7 

C Keers8 

I Wasti9 

Notes: 

2020 
Total 
£’000 

2019 (restated)
Total 
£’00010

1,633 

1,091 

620 

2,495

1,641

1,649

436 

434

25 

60 

77 

77 

77 

– 

24 

45 

25 

–

20

39

39

82

14

60

60

–

1. Jonathan Howell was Non-executive Director and Chair of the Audit and Risk Committee to 3 December 2018, then Non-executive Director (albeit no longer 

independent) until 10 December 2018, when he was appointed as Chief Financial Officer for the Group. 

2. Blair Crump was based in the USA and paid in US dollars. The single figure value for his remuneration is converted into GBP from US Dollars using the 

average exchange rate for the year, consistent with the basis of the presentation of financial performance in the financial statements. Blair Crump stepped 
down from his role as Executive Director on 25 February 2020, his remuneration is reported to this date. 

3. Sangeeta Anand was appointed as a Non-executive Director on 1 May 2020. 
4. Dr John Bates was appointed as a Non-executive Director on 31 May 2019. 
5. Jonathan Bewes was appointed as a Non-executive Director on 1 April 2019. 
6. Annette Court was appointed as a Non-executive Director on 1 April 2019. 
7. Soni Jiandani stepped down from her role as a Non-Executive Director on 25 February 2020. 
8. Cath Keers’ status was redefined as non-independent Non-executive Director from 22 April 2020 until 30 June 2020 when she stepped down from this role. 

She was appointed as Chief Marketing Officer on 8 September 2020. 
9. Irana Wasti was appointed as a Non-executive Director on 1 May 2020. 
10.2019 values are restated. Full details are provided in the footnotes to the full single figure for total remuneration table on page 134. 

Key remuneration outcomes for FY20 
2020 bonus: 14% to 19% of potential payable 

The 2020 bonus was aligned to our strategy of accelerating 
our move to a cloud business and 80% of bonus potential 
was based on ARR growth, with an underlying operating 
profit (UOP) margin underpin. Covid affected the economic 
landscape and consequently our operating performance, 
so at 4.7% (at budget foreign currency exchange rates) the 
threshold level of ARR (6.7%) was not achieved even if the 
UOP underpin was. The remaining 20% is determined by 
assessments of individual Executive Directors’ performance 
against their goals. In summary: 

• For Steve Hare, 18.4% would be payable 
• For Jonathan Howell, 19% would be payable 
• For Blair Crump, 14% would be payable 

Having taken into account the Group’s resilient operational 
and financial performance and achievement of key strategic 
milestones (discussed on page 5 of the Chairman’s statement), 
as well as the support to colleagues and the responsible 
approach adopted in relation to shareholders and other 
stakeholders, customers and colleagues over the period during 

the Covid-19 pandemic (as discussed on page 120), the 
Remuneration Committee determined that the formulaic 
outcome is appropriate and therefore no discretion has been 
applied, so between 14% and 19% of maximum bonus will be 
payable. Further detail is set out on page 135. 

2018 Performance Share Plan (PSP): 27.4% of the total shares 
under award vesting 

• PSP awards granted in December 2017 were based on 

recurring revenue growth and relative Total Shareholder 
Return (TSR) performance measured over the three-year 
period to 30 September 2020. Reflecting on general business 
performance, and the experience of shareholders, customers 
and colleagues over the period, the Remuneration Committee 
determined that the formulaic outcome is appropriate and 
therefore no discretion has been applied, so 27.4% of the 
total number of shares under award will vest in December 
2020, subject to a two-year holding period where applicable. 
Further detail is set out on page 137. 

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Directors’ Remuneration Report continued 
Remuneration at a glance continued  

Board changes in FY20 
During the past year, the Remuneration Committee has 
considered remuneration issues arising from Board changes 
as follows: 

• Blair Crump stepped down from the Board following the 

2020 Annual General Meeting (AGM) on 25 February 2020. 
Full details regarding payments made to Blair can be found 
on page 142. 

Engagement with stakeholders 
The Committee values input from shareholders and is 
committed to ensuring open and transparent dialogue 
between parties. Ahead of the 2020 AGM, the Committee 
corresponded with shareholders and proxy agencies on the 
Annual Remuneration Report.  

Colleague Success is critical for Sage and engaging with the 
workforce in meaningful, two-way dialogue underpins this. The 
CEO hosts frequent ‘All-Hands’ calls for the whole workforce, 
during which he provides Company performance updates 
explaining how this translates to the bonus plan. Colleagues 
are encouraged to ask questions and the CEO provides open 
and transparent answers. Additionally, Company performance 
at a Group and regional/functional level and bonus updates are 
periodically provided on our Intranet site and by email.  

Colleagues have the opportunity to share their thoughts and 
feedback on all topics, including our remuneration policies 
and practices, through our ‘Always Listening’ survey. Launched 
during 2020 in response to the pandemic, this is a continuous 
feedback survey which colleagues can access at any time.  

A global Reward and Recognition policy available to all 
colleagues applies across the entire workforce. Furthermore, 
colleagues are able to access a more detailed explanation of 
executive pay through this Report. 

Revised Corporate Governance Code 
The 2018 Code came into effect for Sage’s financial year 
starting 1 October 2019 and we are fully compliant with the 
revised principles and provisions relating to remuneration, 
with the exception of CEO pension (Provision 38) which is 
referenced below. Key elements are: 

• PSP awards granted to Executive Directors are subject to a 
minimum release period of five years from grant. This policy 
was applied for the first time to the PSP awards granted in 
December 2017. 

• Pension provision for any future Executive Director will be 

aligned with the majority of Sage’s workforce (currently this 
level is 10% of salary). This policy was applied for the first 
time to the appointment of Jonathan Howell as CFO in 
December 2018. The pension policy for Steve Hare (currently 
15% of salary) will be reviewed as part of our next Policy cycle, 
which will be subject to approval at the 2022 AGM. 

• Executive Directors will be required to build up and maintain 
a significant holding of Sage shares both whilst an Executive 
Director (250% of salary) and for a two-year period after 
stepping down from that position (the lesser of 250% of 
salary or the Executive Directors’ actual shareholding on 
leaving this position in the first year and reducing to 50% 
of this requirement in the second year). 

• The Remuneration Committee has discretion to override 
formulaic outcomes of either the annual bonus or the 
PSP in appropriate circumstances. No discretion has been 
applied for 2020 outturns. 

• The Remuneration Committee in 2020 undertook a review 

of remuneration and related policies for the wider workforce 
and deemed that remuneration for Executive Directors 
is aligned to the wider workforce. This is achieved by 
consistent performance measures in the annual bonus 
plan, pay principles that are applicable across the entire 
workforce and application of the annual pay review process. 
Additionally, Save and Share, our all colleague Share Plan, 
generates Colleague Success through fostering colleagues 
as shareholders at all levels across the business. In 2020, 
the take-up rate was 32% of eligible colleagues. 

• Remuneration arrangements in place for Executive Directors 
are simple: Executives are eligible for an annual bonus and 
a long-term incentive award under our Performance Share 
Plan (PSP), the metrics of which are aligned to the Company’s 
strategy. Salaries are reviewed annually across the whole 
workforce and benefits are provided in line with local market 
norms. This Directors’ Remuneration Report provides open 
and transparent disclosure of executive remuneration for our 
workforce and our shareholders.  

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• Executive Directors’ total remuneration package is 
designed to ensure that remuneration increases or 
decreases in line with business performance and aligns 
the interests of Executive Directors and shareholders. 
Specifically, annual bonus and PSP provide a fair and 
proportionate link between performance and reward over 
the short and long-term. Measures are applicable to the 
delivery of strategy, one-third of annual bonus is deferred 
into Sage shares, a holding period of two years is applicable 
to the Performance Share Plan and a post-employment 
shareholding requirement is in place, providing a clear 
link to the ongoing performance of the business and  
long-term alignment with stakeholders. Additionally, the 
Committee is able to exercise discretion over the formulaic 
outcomes of the bonus and PSP to ensure outturns reflect 
performance of Executive Directors and the business. Malus 
and clawback provisions are applicable to these plans in the 
event of a trigger event.  

• Incentive schemes are aligned to culture. The bonus plan 
is split between Company performance and achievement 
of personal strategic goals; the Company performance 
measure is central to the strategic progression of Sage 
and the personal goal assessments are completed taking 
into account outputs and how they have been delivered 
in respect of the Company’s Values and Behaviours. The 
Performance Share Plan measures align to the Company’s 
strategic priorities in addition to the wider shareholder 
experience through Total Shareholder Return (TSR). 
• Full details of the work of the Committee is reported 

on page 127. 

• The single figure table shows sub-totals of fixed and 
variable pay for each Executive Director on page 133. 

Additionally, I am pleased to present our CEO pay ratio and 
a comparison of each of our Executive Directors’ pay to the 
annual change in average colleague pay on page 140.  

The Remuneration Committee reviewed the implementation 
of the Policy over 2020 and judged it to be operating as 
intended and with no deviation from the approved Policy. 
It determined this through the periodic review of potential 
incentive outcomes and their contribution to the single 
figure of remuneration; a consideration of wider business 
performance including customer metrics; the experience 
of shareholders and our Total Shareholder Return; and the 
experience of our colleagues. 

I hope you find this Report to be clear in understanding our 
remuneration practices and that you will be supportive of the 
resolutions relating to remuneration at the 2021 AGM. As ever, 
the Remuneration Committee welcomes any questions or 
comments from shareholders. 

Annette Court 
Chairman of the Remuneration Committee 

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Directors’ Remuneration Report continued 
Remuneration at a glance continued  

Remuneration Committee governance 

Committee composition and meetings 

  Activities and evaluation 

  Allocation of time 

The Remuneration Committee is composed 
solely of independent Non-executive 
Directors, Drummond Hall, Dr John Bates 
and is chaired by Annette Court. Cath Keers’ 
status was redefined as non-independent 
Non-executive Director from 22 April 2020, 
accordingly she stepped down as a member 
of the Remuneration Committee from this 
date. Details of the skills and experience of the 
Remuneration Committee members can be 
found in their biographies on pages 80 to 81. 

The Committee held six scheduled meetings 
during FY20. There were no unscheduled 
meetings during the year. Details of individual 
attendance at scheduled meetings are set 
out below. 

Meeting attendance  

Details of the Remuneration Committee’s 
activities are set out on page 127. 

10%

60%

15%

15%

Determining remuneration policy and its implementation
Reviewing the effectiveness of the remuneration policy
Considering the views on remuneration of our 
shareholders and reviewing trends in executive 
remuneration
Other

Directors 

Independent 

Attendance at 
scheduled meetings 

Non-executive Directors 

Annette Court (Chairman) 

Independent 

Drummond Hall 

Cath Keers1  

Dr John Bates2  

Vicki Bradin 

Senior Independent Director 

Independent 

Independent 

Company Secretary 

Notes: 

1. Cath Keers stepped down from the Committee on 22 April 2020. 
2. Dr John Bates was appointed to the Committee as a new member on 22 April 2020. 

6/6

6/6

3/3

3/3

6/6

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Activities of the Committee 
During the year, the Committee focused on the matters summarised in the table below. 

Key area of activity 

  Matters considered 

  Outcome 

Determining 
remuneration policy 
and its implementation 

• Determined the remuneration for five new 
appointments to the Executive Committee. 

• Blair Crump’s retirement arrangements. 

• Determined bonus targets and outcomes for 
2019 and PSP outcomes for the 2017 award. 

Reviewing the 
effectiveness of the Policy  

• Considered the impact of Covid-19 on business 
performance and the consequent effect on 
Directors and colleagues.  

• Reviewed performance against in-flight 

incentive plans and the forecast single figure 
of remuneration for Executive Directors. 

• Reviewed remuneration-related risks. 

• Reviewed the structure of remuneration. 

• Discussed the bonus and PSP structure for 2021. 

• President’s termination arrangements as 
disclosed via Regulatory News Service on  
7 April 2020. 

• 2019 bonus determined at 92% to 96% of 

potential, as disclosed in last year’s Directors’ 
Remuneration Report. 

• 2017 PSP determined at 14.8% of the overall award 
for vesting, as disclosed in last year’s Directors’ 
Remuneration Report. 

• Determined that the Policy was operating 

as intended. 

Considering the views 
on remuneration of 
our stakeholders and 
reviewing trends in 
executive remuneration 

Other  

• At least quarterly the Committee’s advisors 

present on market trends, legislative change 
and corporate governance requirements in 
executive remuneration. 

• Views of shareholders, proxy voting agencies and 
market insight provided invaluable context for the 
Committee’s deliberations on the implementation 
of the Policy and its effectiveness. 

• Considered the format and content of the 
Directors’ Remuneration Report for 2019. 

• Reviewed the Code, The Companies 

(Miscellaneous Reporting) Regulations 2018 
and The Companies (Directors’ Remuneration 
Policy and Directors’ Remuneration Report) 
Regulations 2019 and determined the appropriate 
level of disclosure for the 2020 Directors’ 
Remuneration Report. 

• 2019 Directors’ Remuneration Report approved 

in November 2019. 

• Approved updates required to this Report to 
ensure compliance with the updated Code 
and Regulations. 

• Determined no change to the Committee’s Terms 

of Reference. 

• Incumbent advisor (Deloitte) re-appointed. 

• Reviewed the Committee’s Terms of Reference. 

• Considered the implementation of the 2021 Policy 

• Undertook a periodic review of the 

Committee’s advisors. 

• Reviewed workforce remuneration and 

related policies. 

in light of workforce remuneration. 

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Directors’ Remuneration Report continued 

Remuneration Policy 

Purpose of this section: 
• Provides detail of the key elements of our Policy 

The current Policy Report was approved by shareholders at the 2019 AGM and can be found on our website (www.sage.com).  

The table below sets out a summary of key elements of the Company’s 2019 Policy. 

Alignment with 
strategy/purpose 

Base salary 

Supports the 
recruitment and 
retention of Executive 
Directors of the calibre 
required to deliver the 
Group’s strategy. 

Rewards executives 
for the performance 
of their role. 

Set at a level that 
allows fully flexible 
operation of our 
variable pay plans. 

  Operation 

  Maximum opportunity 

Normally reviewed annually, with any 
increases applied from January. 

When determining base salary levels, 
consideration is given to the following: 

• Pay increases for other employees  
in major operating businesses of 
the Group; 

• The individual’s skills and 

responsibilities; 

• Pay at companies of a similar size 
and international scope to Sage, 
in particular those within the  
FTSE 100 (excluding the top 30); 

Ordinarily, salary increases will be in line 
with increases awarded to other employees 
in major operating businesses of the Group. 
However, increases may be made above 
this level at the Remuneration Committee’s 
discretion to take account of individual 
circumstances such as: 

• Increase in scope and responsibility; 

• Increase to reflect the individual’s 

development and performance in role  
(e.g. for a new appointment where base 
salary may be increased over time rather 
than set directly at the level of the 
previous incumbent or market level); 

• Corporate and individual performance.

• Alignment to market level. 

Performance 
measures 

None, although 
overall performance 
of the individual 
is considered by 
the Remuneration 
Committee when 
setting and reviewing 
salaries annually. 

Pension 

Provides a 
competitive post-
retirement benefit, in 
a way that manages 
the overall cost to 
the Company. 

Defined contribution plan (with 
Company contributions set as a 
percentage of base salary). 

An individual may elect to receive 
some or all of their pension 
contribution as a cash allowance. 

Accordingly, no monetary maximum has 
been set. 

Maximum pension provision of 15% 
of salary. 

No element other than base salary 
is pensionable. 

None. 

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  Operation 

  Maximum opportunity 

Alignment with 
strategy/purpose 

Benefits 

Provide a competitive 
and cost-effective 
benefits package to 
executives to assist 
them to carry out their 
duties effectively. 

The Group provides a range of benefits 
which may include a car benefit (or cash 
equivalent), private medical insurance, 
permanent health insurance, life 
assurance and financial advice. 

Additional benefits may also be  
provided in certain circumstances  
which may include relocation expenses, 
housing allowance and school fees. 
Other benefits may be offered if 
considered appropriate and reasonable 
by the Remuneration Committee. 

Set at a level which the Remuneration 
Committee considers: 

• Appropriately positioned against 
comparable roles in companies of 
a similar size and complexity in the 
relevant market; 

• Provides a sufficient level of benefit 
based on the role and individual 
circumstances, such as relocation. 

As the costs of providing benefits 
will depend on the Director’s 
individual circumstances, the 
Remuneration Committee has 
not set a monetary maximum. 

175% of salary. 

Up to 50% of the bonus can be paid for 
delivering a target level of performance. 

Annual bonus 

Rewards and 
incentivises the 
achievement of 
annual financial 
and strategic targets. 

An element 
of compulsory 
deferral provides a 
link to the creation 
of sustainable  
long-term  
value creation. 

Measures and targets are set annually 
and payout levels are determined by  
the Remuneration Committee after the 
year-end based on performance against 
those targets. 

The Remuneration Committee may, in 
exceptional circumstances, amend the 
bonus payout should this not, in the view 
of the Remuneration Committee, reflect 
overall business performance or 
individual contribution. 

A minimum of one-third of any annual 
bonus earned by Executive Directors  
is delivered in deferred share awards  
with the remainder delivered in cash.  
The deferral period will usually be a 
minimum of three years. 

Performance 
measures 

None. 

• At least 70% of  

the bonus will be 
determined by 
measure(s) of  
Group financial 
performance; 

• No more than  

30% of the bonus  
will be based on  
pre-determined 
financial, strategic  
or operational 
measures 
appropriate to the 
individual Director. 

The measures that  
will apply for the 
financial year 2021  
are described in the 
Directors’ Annual 
Remuneration Report. 

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Directors’ Remuneration Report continued 
Remuneration Policy continued  

Remuneration Policy table continued 

Alignment with 
strategy/purpose 

Performance Share 
Plan (PSP) 

Motivates and 
rewards the 
achievement of long-
term business goals. 

Supports the creation 
of shareholder value 
through the delivery 
of strong market 
performance aligned 
with the long-term 
business strategy. 

Supports 
achievement  
of our strategy  
by targeting 
performance under 
our key financial 
performance 
indicators. 

  Operation 

  Maximum opportunity 

Awards vest on the following basis: 

• Target performance: 20% of the 
maximum shares awarded; 

• Stretch performance: 80% of the 

maximum shares awarded; 

• Exceptional performance: 100% of the 

shares awarded with straight-line vesting 
between each level of performance; 

• Current annual award levels (in respect 
of a financial year of the Company) 
are 200% of salary for the Executive 
Directors. Overall individual limit of 300% 
of base salary under the rules of the plan. 

The Remuneration Committee retains  
the discretion to make awards up to the 
individual limit under the PSP and, as 
stated in previous remuneration reports, 
would expect to consult with significant 
investors if awards were to be made 
routinely above current levels. 

Awards vest dependent upon the 
achievement of performance conditions 
measured over a period of at least 
three years. 

Following the end of the performance 
period, the performance conditions 
will be assessed and the percentage of 
awards that will vest will be determined.  

The Remuneration Committee may 
decide that the shares in respect of 
which an award vests are delivered to 
participants at that point or that awards 
will then be subject to an additional 
holding period before participants are 
entitled to receive their shares. A holding 
period will normally last for two years, 
unless the Remuneration Committee 
determines otherwise. 

The Remuneration Committee has 
discretion to decide whether and to what 
extent the performance conditions have 
been met, and if an event occurs that 
causes the Remuneration Committee to 
consider that an amended or substituted 
performance condition would be more 
appropriate and not materially less 
difficult to satisfy, the Remuneration 
Committee may amend or substitute 
any performance condition. 

All-employee 
share plans  

Provide an 
opportunity for 
Directors to 
voluntarily invest  
in the Company. 

UK-based Executive Directors are 
entitled to participate in the Save and 
Share Plan, under which they make 
monthly savings over a period of three or 
five years linked to the grant of an option 
over Sage shares with an option price 
which can be at a discount of up to 20% 
of the market value of shares on grant. 

Options may be adjusted to reflect the 
impact of any variation of share capital. 

Overseas-based Executive Directors  
are entitled to participate in any similar 
all-employee scheme operated by Sage 
in their jurisdiction. 

UK participation limits are those set  
by the UK tax authorities from time  
to time. Currently this is £500 per month  
(or US Dollar equivalent).  

Limits for participants in overseas  
schemes are determined in line with 
any local legislation. 

Performance 
measures 

Vesting will 
be subject to 
performance 
conditions as 
determined by 
the Remuneration 
Committee on an 
annual basis.  

The performance 
conditions will 
initially be Annualised 
Recurring Revenue 
growth (with a ROCE 
underpin) and relative 
TSR although the 
Remuneration 
Committee will 
retain discretion 
to include additional 
or alternative 
performance 
measures which 
are aligned to the 
corporate strategy.  

At its discretion,  
the Remuneration 
Committee may 
elect to add 
additional underpin 
performance 
conditions.  

Details of the targets 
that will apply for 
awards granted 
in 2021 are set out 
in the Directors’ 
Annual Remuneration 
Report.  

None. 

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Alignment with 
strategy/purpose 

Chairman and  
Non-executive 
Director fees  

Provide an 
appropriate 
reward to attract 
and retain  
high-calibre 
individuals. 

Non-executive 
Directors do not 
participate in any 
incentive scheme. 

Shareholding 
guideline 

Aligns the interests of 
Executive Directors 
and shareholders  
and encourages  
a focus on long-term 
performance. 

Notes: 

  Operation 

Fees are reviewed periodically. The fee 
structure is as follows: 

• The Chairman is paid a single, 

consolidated fee; 

• The Non-executive Directors are paid 
a basic fee, plus additional fees for 
chairmanship (and, where appropriate, 
membership) of Board Committees and 
to the Senior Independent Director; 

• Fees are currently paid in cash but the 
Company may choose to provide some 
of the fees in shares. 

The Chairman has the use of a car 
and driver. 

Non-executive Directors may be eligible 
for benefits such as company car, use of 
secretarial support, healthcare or other 
benefits that may be appropriate including 
where travel to the Company’s registered 
office is recognised as a taxable benefit 
in which case a Non-executive Director 
may receive the grossed-up costs of travel 
as a benefit. 

The shareholding guideline is expected  
to be built up over five years from  
the Director becoming subject to 
the guideline. 

The Remuneration Committee will review 
progress towards the guideline on an 
annual basis, and has the discretion to 
adjust the guideline in what it feels are 
appropriate circumstances. 

  Maximum opportunity 

Set at a level which: 

Performance 
measures 

None. 

• Reflects the commitment and 

contribution that is expected from the 
Chairman and Non-executive Directors; 

• Is appropriately positioned against 
comparable roles in companies of 
a similar size and complexity in the 
relevant market, particularly companies 
of a similar size and international scope 
to Sage, in particular those within the 
FTSE 100 (excluding the top 30). 

Overall fees paid to Directors will remain 
within the limit stated in our articles of 
association, currently £1m. Actual fee 
levels are disclosed in the Directors’ 
Annual Remuneration Report for the 
relevant financial year. 

The guideline for Executive Directors  
is a minimum shareholding worth 250% 
of salary. 

None. 

Annual bonus and PSP performance measures and targets are selected each year so as to align with key financial and operational objectives.  
Awards granted under the deferred bonus plan and the PSP may: 

(a)  be made in the form of conditional awards or nil-cost options and may be settled in cash;  
(b)  incorporate the right to receive an amount (in cash or shares) equal to the dividends which would have been paid or payable on the shares that vest 

in the period up to vesting (or, where PSP awards are made subject to a holding period, the end of the holding period). This amount may be calculated 
assuming the dividends were reinvested in the Company’s shares on a cumulative basis; and  

(c)  be adjusted in the event of any variation of the Company’s share capital, demerger, delisting, special dividend, rights issue or other event which may, 

in the opinion of the Remuneration Committee, affect the current or future value of the Company’s shares. 

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Directors’ Remuneration Report continued 
Remuneration Policy continued  

Provisions to withhold (malus) or recover (clawback) sums paid under the annual bonus and PSP in the event of material negative 
circumstances, such as a material misstatement in the Company’s audited results, serious reputational damage or significant 
financial loss to the Company (as a result of the participant’s conduct), an error in assessing the performance metrics relating 
to the award or the participant’s gross misconduct are incorporated into both the PSP and deferred bonus plan. These provisions 
may apply up to three years from the release date of a PSP award or three years from the date a cash bonus is paid or a deferred 
share award is granted. Details of the proposed implementation of those provisions in the forthcoming year are set out in the 
Directors’ Remuneration Report. 

All Directors submit themselves for re-election annually. 

The Remuneration Committee intends to honour any commitments entered into with current or former Directors on their original 
terms, including outstanding incentive awards, which have been disclosed in previous remuneration reports and, where relevant, 
are consistent with a previous policy approved by shareholders. Any such payments to former Directors will be set out in the 
Remuneration Report as and when they occur. 

The Remuneration Committee reserves the right to make any remuneration payments and payments for loss of office (including 
exercising any discretions available to it in connection with such payments) notwithstanding that they are not in line with the 
Policy set out above where the terms of the payment were agreed: (i) before the date the Company’s first remuneration policy 
approved by shareholders in accordance with section 439A of the Companies Act came into effect; (ii) before the Policy set out 
above came into effect, provided that the terms of the payment were consistent with the shareholder-approved remuneration 
policy in force at the time they were agreed; or (iii) at a time when the relevant individual was not a Director of the Company and, 
in the opinion of the Remuneration Committee, the payment was not in consideration for the individual becoming a Director of the 
Company. For these purposes “payments” includes the Remuneration Committee satisfying awards of variable remuneration and, 
in relation to an award over shares, the terms of the payment are “agreed” at the time the award is granted.  

The Remuneration Committee may make minor amendments to the Policy (for regulatory, exchange control, tax or administrative 
purposes or to take account of a change in legislation) without obtaining shareholder approval for that amendment. 

132
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Annual Report and Accounts 2020 | The Sage Group plc 

 
Directors’ Annual Remuneration Report 

Purpose of this section: 
• Provides remuneration disclosures for Executive and Non-executive Directors 
• Details financial measures for bonus and PSP  
• Illustrates Company performance and how this compares to the pay of Executive Directors 
• Outlines proposed implementation of the 2019 Policy for Executive and Non-executive Directors for 2021 

Single figure for total remuneration (audited information) 
The following table sets out the single figure for total remuneration for Executive Directors for the financial years ended 
30 September 2019 and 2020.  

(a) Salary/fees11 
£’000  

(b) Benefits12 
£’000  

(c) Bonus13 
£’000  

(d) Pension14 
£’000  

(e) PSP awards15 
£’000 

(f) Other16 
£’000 

Total Fixed 
Remuneration17 
£’000 

Total Variable 
Remuneration18 
£’000 

Total19 
£’000 

Director 

2020 

2019 

2020 

2019  
(restated) 

2020 

2019 

2020  2019 

2020 

(restated)  2020 

2019 

2020 

2019 

2020 

2019 

2020 

2019

2019
(restated) 

Executive 
Directors 

S Hare 

J Howell1 

B Crump2 

Non-executive 
Directors 

781  765 

119

105  252  1,258

117 117

364

543  435 

6

4 

180 

222  549 

122

59 

54 

726

883

47

5

38

7

315

217

246

438

151

Sir D Brydon 

400  400 

36

34 

S Anand3 

J Bates4 

J Bewes5 

A Court6 

D Hall7 

J Howell 

S Jiandani8 

C Keers9 

I Wasti10 

25 

60 

77 

77 

77 

– 

24 

45 

25 

– 

20 

39 

39 

82 

14 

60 

60 

– 

–

–

–

–

–

–

–

–

–

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

4

–

–

–

–

–

–

–

–

–

–

–

–

1,017 987  616  1,508 

1,633

2,495

596 477  495  1,164 

1,091

1,641

349 615 

271  1,034 

620

1,649

436 434 

25

60

77

77

77

–

24

45

25

– 

20 

39 

39 

82 

14 

60 

60 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

436

434

25

60

77

77

77

–

24

45

25

–

20

39

39

82

14

60

60

–

Annual Report and Accounts 2020  |  The Sage Group plc.

Annual Report and Accounts 2020 | The Sage Group plc 

133
133 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Remuneration Report continued 
Directors' Annual Remuneration Report continued  

Notes: 

1. Jonathan Howell was appointed as an Executive Director on 10 December 2018. Previously, he was a Non-executive Director and, to 3 December 2018, 

Chairman of the Audit and Risk Committee. 

2. Blair Crump was based in the USA and paid in US dollars. His remuneration has been converted to GBP at the average exchange rate for the relevant 

financial year, consistent with the basis of the presentation of financial performance in the financial statements. Blair Crump stepped down from his role 
as Executive Director on 25 February 2020, his remuneration is reported to this date. 

3. Sangeeta Anand was appointed as a Non-executive Director on 1 May 2020. 
4. Dr John Bates was appointed as a Non-executive Director on 31 May 2019. 
5. Jonathan Bewes was appointed as a Non-executive Director on 1 April 2019. 
6. Annette Court was appointed as a Non-executive Director on 1 April 2019. 
7. Drummond Hall stepped down as Chairman of the Remuneration Committee on 31 March 2019 and from this date he no longer received the Remuneration 

Committee Chairman fee. He remains a Senior Independent Director and his fee for this role increased to £17,000 from 1 April 2019. 

8. Soni Jiandani stepped down from her role as a Non-executive Director on 25 February 2020. 
9. Cath Keers’ status was redefined as non-independent Non-executive Director from 22 April 2020 until 30 June 2020 when she stepped down from this role. 

She was appointed as Chief Marketing Officer on 8 September 2020. 
10.Irana Wasti was appointed as a Non-executive Director on 1 May 2020. 
11. Details of salary progression since 2018 for the current Executive Directors are summarised in the “Statement of implementation of the remuneration policy 

in the following financial year” on page 143 of this Report.  

12. Benefits provided to the Executive Directors included: car benefits or cash equivalent (Steve Hare only), private medical insurance, permanent health 

insurance, life assurance, financial advice and, where deemed to be a taxable benefit, the grossed-up costs of travel, accommodation and subsistence for the 
Directors and their partners on Sage-related business if required. Benefits excludes items subject to tax where they are in the nature of business expenses. 
Certain items in 2019 have been restated accordingly. 
A portion of Steve Hare’s benefits related to the grossed-up cost of his travel to Sage’s London office which, since 1 April 2015, has been deemed a taxable 
benefit as a result of the enhanced amount of time he has been required to spend in London attending to Sage matters. In addition, £61,533 of Steve Hare’s 
benefits value related to the grossed-up cost of travel, accommodation and subsistence for his hosting Platinum Elite, a major internal event for high-performing 
colleagues, which is deemed by HMRC to be a taxable benefit.  
A portion of Blair Crump’s benefits related to the payment of UK tax on his US income, which is payable under UK tax law for the days on which he is 
attending to Sage matters in the UK. Blair’s permanent workplace was in the US. He received assistance in the preparation of his tax returns. The 2019 
benefit value for Blair Crump has been updated for values that previously were estimated as a result of the timing of the US tax year in relation to Sage’s 
financial reporting year. The 2020 value contains estimates which are valid at the publication of this Report but which are subject to revision once the 2020 
US tax year is concluded. 
Sir Donald Brydon receives a company car benefit. The change in value in 2020 is due to an increase in the tax rate.  

13. Steve Hare’s 2019 bonus value was based on his salary inclusive of his step-up allowance for the period he was interim COO and CFO. Further information 

about how the level of FY20 bonus award was determined is provided in the additional disclosures below.  

14. Pension emoluments for Steve Hare from his appointment as CEO on 2 November 2018 were equal to 15% of base salary. Pension emoluments for Jonathan 
Howell were equal to 10% of base salary (less a deduction for Employer National Insurance Contributions). Both elected to receive them as a cash allowance. 
Pension emoluments for Blair Crump were 2.3% of base salary, which were paid into a 401 (k) retirement account. Maximum pension contribution levels 
for the wider workforce in the UK is 10% of salary and in the US 3.5% of salary, subject to contributions from the colleagues themselves in both regions. 
15. The 2020 PSP value for Steve Hare and Blair Crump is based on the PSP award granted in financial year 2018 which is due to vest in December 2020. The 
performance conditions applicable to the awards are outlined on page 137 of this Report. The value is based on the number of shares vesting under the 
2018 PSP award multiplied by the average price of a Sage share between 1 July and 30 September 2020, which was £7.204, plus dividend equivalents accrued. 
For Steve Hare, -£20,238 of the value is attributable to movement in the share price between grant and vesting and for Blair Crump -£12,087.92 of the value 
is attributable to movement in the share price between grant and vesting. No discretion has been exercised by the Remuneration Committee in respect of 
share price appreciation. Further detail is set out below in the notes to the table. 
The 2020 PSP value for Jonathan Howell is based on elements of his Replacement Award that are vesting in respect of the year ended 30 September 2020, 
plus dividend equivalents accrued. £62,369 of the value is attributable to movement in the share price between grant and vesting. Further detail is set out 
below in the notes to the table.  
The value of Steve Hare and Blair Crump’s 2017 PSP for 2019 has been updated. The change in value is as a result of changes in the share price reported in 2019  
in line with the methodology set out in the 2013 Reporting Regulations (£7.286) and the share price actually achieved at vesting (£7.4485).  

16. The 2019 value for Steve Hare’s award under the Save and Share Plan was valued as the number of options multiplied by the difference on the grant date  

(14 June 2019) between the share price £7.55 and the option price £6.04. Further details are set out on page 121 of the 2019 Annual Report.  

17. Total fixed remuneration has been added to the table for 2020 and calculated for 2019 and is inclusive of salary/fees, benefits and pension. 
18. Total variable remuneration has been added to the table for 2020 and calculated for 2019 and is inclusive of bonus, PSP awards and other. 
19.Total remuneration for Directors in 2020 was £4,190,000 compared to £6,569,000 in 2019 (updated from the 2019 Directors’ Remuneration Report). 

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Additional disclosures for single figure for total remuneration table (audited information) 
Annual bonus 2020 
The bonus targets for FY20 were set by reference to the strategy for FY20, in particular the achievement of ARR growth, taking into 
account the Company’s annual budget and historical performance in determining the payout curve.  

Bonus measure  % weighting  

Threshold 
performance 

Target  
performance 

Stretch  
performance 

ARR growth  80% 

6.7% (24% 
of bonus 
payable) 

8.6% (40% 
of bonus 
payable) 

10.0% (80% 
of bonus 
payable) 

Strategic 
measures 

20% 

The assessment of strategic measures is 
set out below this table (between 0% 
and 20% of bonus payable)  

Total 

Actual performance (at 
budget foreign currency 
exchange rates) 

% of maximum  
bonus payable 

4.7% 

0% 

Steve Hare (CEO): 18.4% of maximum 
Jonathan Howell (CFO): 19% of maximum 
Blair Crump (President of Sage): 14% of maximum

Steve Hare: 18.4% of maximum bonus 
(32.2% of salary) 
Jonathan Howell: 19% of maximum bonus 
(33.3% of salary) 
Blair Crump: 14% of maximum bonus (24.5% 
of salary) 

Inevitably, ARR growth was negatively impacted by the Covid-19 related economic slowdown and this resulted in zero payout 
against the ARR measure. No discretion was applied by the Remuneration Committee in relation to the formulaic outcome. 

In light of the ARR outturn, the Remuneration Committee discussed the appropriateness of making bonus payouts under 
the strategic element of the plan. The Committee concluded that it remained appropriate to do so having taken into 
particular consideration: 

• the Group’s resilient operational and financial performance as the business continues to transition to cloud-based software 
services through a subscription revenue model – subscription revenues grew by 21%, 65% of Group revenue is now from 
subscription and Sage Business Cloud penetration is now 61%; 

• achievement of key strategic milestones – Sage Intacct is now live in five markets while Sage Accounting Plus was launched 

as the cloud native solution for small business accounting in the UK; 

• the supportive treatment of colleagues during the Covid-19 pandemic – no salary reductions or deferrals were necessary for any 
colleague; 2020 bonuses for colleagues were able to be provisioned for payment at 2019 levels; workforce headcount adjusted 
for corporate transactions is flat; 2021 salary increases for colleagues will go ahead from January, with investment focused on 
our workforce below senior management level; and 

• the responsible approach adopted in relation to shareholders and other stakeholders – Sage did not need to raise any additional 

capital from shareholders and the final dividend was paid as planned; Sage took no government support for the payment of 
salaries in any of our geographies. 

Notes: 

For the ARR growth measure, 72% of the overall bonus would pay out for the achievement of 9.5% ARR growth. Payout is on a straight line between threshold 
and target, target and 9.5% and 9.5% and stretch. 
Payment of a bonus for ARR growth was subject to the achievement of an underpin condition of Group underlying operating profit margin. Group underlying 
operating profit margin was 21.6%, which exceeded the underpin target of 20%.  
ARR growth and underlying operating profit margin are defined on pages 20 and 241. Actuals have been retranslated at budgeted foreign currency exchange 
rates consistent with the basis on which the targets were set. The Remuneration Committee considered the movement of foreign currency exchange rates 
over the year and determined that the effect was immaterial and that the use of like-for-like exchange rates was appropriate.  
One-third of bonus is deferred into Sage shares for three years. 

Annual Report and Accounts 2020  |  The Sage Group plc.

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Directors’ Remuneration Report continued 
Directors’ Annual Remuneration Report continued  

Executive Directors’ personal strategic objectives 
Executive Directors’ personal strategic objectives were set by the Remuneration Committee at the beginning of the financial year, 
consistent with the key deliverables within the annual budget. Targets for strategic objectives are considered to be commercially 
sensitive and are not disclosed. However, details of performance achievements that were taken into account by the Remuneration 
Committee in coming to its assessment of this measure are set out below: 

Steve Hare, CEO 
Steve Hare was set a range of goals under five key headings linked to the execution of the 2020 budget and long-term strategy 
plan. These were: 1. Becoming a great SaaS company (30% weighting); 2. Increase operational effectiveness (20% weighting); 
3. Manage the portfolio (20% weighting); 4. Achieve balanced growth (20% weighting); and 5. Manage cyber security risk (10% weighting). 

The Committee took into account the following performance against those goals: 

1. Becoming a great SaaS company: customer NPS improved by 1 point, employee NPS improved by 23 points; rollouts achieved 
as planned for Sage Accounting professional in the UK and Sage Intacct in South Africa; product road maps are in place with 
further work to be completed on the use of Sage Business Cloud as a collaboration platform. Overall, the targets were exceeded. 
Increase operational effectiveness: the new operating model drove clarity of outcomes, as demonstrated in the way the 
Company has operated during the Covid pandemic; succession plans were put in place and delivered through the expansion 
of Lee Perkins’s role, new memberships to the ExCo and creation of the Executive Leadership Team. The targets were 
therefore exceeded. 

2.

3. Manage the portfolio: assets with no pathway to Sage Business Cloud representing £98m in revenue were held for sale, 

meeting the targets set. 

4. Achieve balanced growth: ARR generated from Sage Business Cloud and Sage Intacct outside the US in line with plan, 

therefore the target was met. 

5. Manage cyber security risk: risk appetite agreed with the Board and crisis management procedures strengthened, which met 

the targets set. 

In consideration of these factors and overall performance of the business, allied to Steve’s exceptional performance in the most 
challenging environment (as recognised by Glassdoor who named him as the highest rated CEO in the UK during the Covid crisis), 
the Committee determined that a bonus of 18.4% of the maximum 20% for this element was an appropriate award. 

Jonathan Howell, CFO 
Jonathan Howell was set a range of goals under five key headings linked to the execution of the 2020 budget and long-term 
strategy plan. These were: 1. Increase operational effectiveness in Finance (25% weighting); 2. Together we succeed (25% 
weighting); 3. Sustainable investment for growth (25% weighting); 4. Relationship with the market (12.5% weighting); and 5. 
Achieve balanced growth (12.5% weighting). 

1.

Increase operational effectiveness in Finance: operationalised key financial analytics suite in key markets including US, 
UK and Canada for improved data analytics to drive high-quality decision-making in a cloud environment. Overall, the targets 
were met. 

2. Together we succeed: employee NPS improved 23 points; 44% of positions in Finance, Procurement and Investor Relations 

were filled through internal hires and 24,309 volunteer days were given in our communities. Overall, the targets were exceeded. 

3. Sustainable investment for growth: effective balance sheet management with free cash flow of £382m, net debt to EBITDA 

ratio 0.3x, improved cash/liquidity of £1.2bn, second year of cash conversion greater than 100% and CAC/LTV embedded across 
segments and territories. Overall, the targets were exceeded. 

4. Relationship with the market: reporting to the market is clear, consistent and transparent, with strong support from major 

shareholders and minimum change in composition and holdings of top 20 shareholders; two roadshows were held in the US 
to raise the profile of Sage with US investors, which increased by circa 5% in FY20. Additionally, conversion of the sell-side to 
a “buy” rating was 20%. Overall, the targets were met. 

5. Achieve balanced growth: ARR generated from Sage Business Cloud and Sage Intacct outside the US in line with plan, 

therefore the target was met. 

In addition to the above goals which were set at the start of the financial year, Jonathan also successfully helped to steer the 
business through the considerable challenges presented by the Covid pandemic. This success is reflected in the Group remaining 
strongly cash generative which will enable us to increase the full year dividend by 2% in FY20. In consideration of these factors and 
overall performance of the business, the Committee determined that a bonus of 19% of the maximum 20% for this element was an 
appropriate award. 

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Annual Report and Accounts 2020 | The Sage Group plc 

 
 
Blair Crump, President of Sage (to 31 March 2020) 
Blair Crump was set a range of goals under four key headings linked to the execution of the 2020 budget and long-term strategy 
plan and taking into account his cessation of employment on 31 March 2020. These were: 1. Customer Success (25% weighting); 
2. Together we succeed (25% weighting); 3. Increase go-to-market operational effectiveness (40% weighting); and 4. Cloud-based 
growth (10% weighting).  

1. Customer Success: renewal Rate by Value increased to 101% and customer NPS improved by 1 point. Overall, the targets 

were met. 

2. Together we succeed: employee NPS improved 23 points; 35% of positions in go-to-market were filled through internal hires 

3.

and 24,309 volunteer days were given in our communities. Overall, the targets were met. 
Increase go-to-market operational effectiveness: Customer Core fully implemented in the UK and partially implemented in the 
US. Overall, the targets were partially met. 

4. Cloud-based growth: one quarter of double-digit ARR growth was achieved in the portfolio in, or with pathway to, Sage Business 
Cloud; ARR generated from Sage Business Cloud and Sage Intacct outside the US in line with plan. The targets were therefore 
partially met. 

In addition to the above goals which were set at the start of the financial year, Blair also provided an efficient and successful 
transition to his successor. In consideration of these factors and overall performance of the business, the Committee determined 
that a bonus of 14% of the maximum 20% for this element was an appropriate award. 

PSP awards 
Awards granted under the PSP to Steve Hare and Blair Crump in December 2017 vest depending on performance against two 
equally weighted measures, measured over three years, from 1 October 2017 to 30 September 2020: 

• 50% recurring revenue growth with underpins for earnings per share (EPS) growth and organic revenue growth. 
• 50% relative TSR performance against the FTSE 100 (excluding financial services and extracting companies). 

For each measure, three levels of performance are defined below, with straight-line vesting between each level of performance: 
target, stretch and exceptional. 

Measure 

Between target (20% vests) and stretch (80% vests) 

Between stretch (80% vests) and exceptional (100% vests) 

Recurring revenue growth 
(Compound Annual Growth Rate 
(“CAGR’”)) 

Between 9% and 11% (with EPS growth 
CAGR of 8% p.a. and organic revenue 
growth CAGR of 7% p.a.)  

Between 11% and 13% (or above)  
(with EPS growth CAGR of 8% p.a. and  
organic revenue growth CAGR of 7% p.a.) 

Relative TSR 

Between median and upper quartile 

Between upper quartile and upper decile (or above) 

Measure 

Achieved 

Recurring revenue growth (CAGR) 

8.6% 

Relative TSR 

Total 

64.5th percentile 

Vesting 

0% 

27.4% 

27.4% 

The definition of organic revenue was updated for FY18 to include Intacct and Fairsail (Sage People), as outlined on page 95 of 
the 2017 Annual Report. For the purposes of assessing performance under the 2018 PSP, recurring revenue includes “processing 
revenue”. Processing revenue is defined on page 181 of this Report.  

Annual Report and Accounts 2020  |  The Sage Group plc.

Annual Report and Accounts 2020 | The Sage Group plc 

137
137 

 
 
 
 
 
 
 
 
Directors’ Remuneration Report continued 
Directors’ Annual Remuneration Report continued  

The organic revenue growth was 5.4% p.a. (compared to 7% p.a.) and EPS was -0.4% p.a. (compared to 8.0% p.a.), meaning that the 
underpin condition was not achieved. 

The Remuneration Committee determined, after careful consideration of business performance and the interests of Sage’s 
stakeholders such as shareholders, customers and colleagues, that the formulaic outcome was appropriate. Consequently, 
27.4% of the total award will vest. 

Awards are scheduled to vest on 7 December 2020, and for Steve Hare, be subject to a two-year holding period and released on 
7 December 2022. 

Jonathan Howell PSP award 
As outlined on page 113 of the 2019 Directors’ Remuneration Report, Jonathan Howell was awarded a conditional award 
over 312,698 Sage shares on 11 December 2018 with a face value of £1,807,398 (based on the Sage share price of £5.78 on 
10 December 2018) to replace share awards that he forfeited at Close Brothers. This Replacement Award was structured so as 
to mirror the forfeited award to the extent that the original Close Brothers performance conditions, vesting schedule, holding 
periods and malus and clawback provisions applied. Other terms of the Replacement Award, principally relating to dividend 
equivalents and treatment upon ceasing employment or on a change of control, are consistent with the Sage PSP rules. 

Up to 213,779 shares of the Replacement Award (plus dividend equivalent shares) could have vested and been released on 
4 October 2019 based on the vesting of the performance conditions applying to Close Brothers’ LTIP and Share Matching Plan 
over the three-year period to July 2019. As disclosed on page 88 of the Close Brothers Group 2019 Annual Report, the performance 
conditions vested at 29.9%. Accordingly, 63,919 shares (plus 1,596 dividend equivalent shares) vested on 4 October 2019. Due to 
dealing restrictions in place at the time of vest, these shares were released to Jonathan Howell once the dealing restrictions had 
been lifted on 20 November 2019.  

Up to 98,919 shares of the Replacement Award (plus dividend equivalent shares) could have vested on 3 October 2020 and be 
released on 3 October 2022 based on the vesting of the performance conditions applying to Close Brothers’ LTIP over the three-
year period to July 2020. As disclosed on page 107 of the Close Brothers Group 2020 Annual Report, the performance conditions 
vested at 42.1%. Accordingly, 41,644 shares (plus 2,032 dividend equivalent shares) vested on 3 October 2020 and will be released 
on 3 October 2022. Those vested shares are included in the single figure table on page 133 at a value of £314,817, based on the 
share price at vesting of £7.208. 

The Remuneration Committee determined, after careful consideration of business performance and the interests of Sage’s 
stakeholders such as shareholders, customers and colleagues, that vesting the award in line with the formulaic outcome 
was appropriate. 

138
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Annual Report and Accounts 2020 | The Sage Group plc 

 
 
PSP awards granted in FY20 (audited information) 
Awards were granted under the PSP on 2 December 2019 at a market value of £7.538 to selected senior colleagues in the form 
of conditional share awards. In alignment with our business strategy for FY20, performance conditions for awards granted in 
FY20 are:  

Relative TSR

30% 

of award 

Annualised Recurring Revenue (ARR ) growth

70% 

of award 

This has an underpin of Return on Capital Employed before the Annualised 
Recurring Revenue growth element of the PSP awards can vest. The target 
for this underpin condition is 12.0% per annum:

Return on Capital Employed underpin met?

No

Yes

This portion of the award lapses

ARR growth (CAGR) 
% of award vesting

%
0
7

%
6
5

%
4
1

.

.

a
p
%
8

.

.

a
p
%
0
1

.

.

a
p
%
1
1

TSR ranking
% of award vesting

%
0
3

%
6

i

n
a
d
e
M

%
4
2

e

l
i
t
r
a
u
q
r
e
p
p
U

e

l
i

c
e
d
r
e
p
p
U

Vesting is on a straight line between the points. The following key areas are highlighted in relation to the performance measures:  

• ARR growth as a medium-term performance condition provides close alignment with our  

medium-term strategic priorities to grow our subscription-based services and acquire new customers. 

• Continued focus on overall Group growth and delivery of shareholder value is achieved by: 

• Requiring the achievement of a Return on Capital Employed (ROCE) underpin before the ARR growth element of the PSP 

awards can vest. The target for this underpin condition is 12.0% p.a. The Remuneration Committee will exclude from the ROCE 
calculation, where appropriate, any write down that arises from an asset that was acquired prior to the appointment of the 
current Executive Directors. 

• 30% of the awards being determined by relative TSR performance.  

Awards will vest, subject to satisfaction of those performance conditions, in December 2022. A holding period for the PSPs will 
apply for two years from the vesting date. No further performance conditions attach to the awards during the holding period. 

Type of award 

Maximum number 
of shares 

Face value 
(£)1

Face value 
(% of salary) 

Threshold vesting  
(% of award) 

End of 
performance period 

Steve Hare 

Jonathan Howell 

Performance shares 

Blair Crump 

Note: 

208,278

144,600

143,694

1,570,000

1,090,000

1,098,000

200%

200%

200%

20% 

20% 

20% 

30 September 2022

30 September 2022

30 September 2022

1. The face value of the PSP awards has been calculated using the market value (middle market quotation) of a Sage share on 29 November 2019  
(the trading day prior to the grant for all eligible colleagues) of £7.538. The award granted to Blair Crump lapsed on cessation of his employment.

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Directors’ Remuneration Report continued 
Directors’ Annual Remuneration Report continued  

Change in remuneration of Directors compared to colleagues  
The table below shows the annual percentage change in total remuneration of Directors with colleagues employed by the Sage 
Group plc. who are not also Directors of the Group. 

Executive Directors 

CEO 

CFO 

President 

Non-executive Directors 

D Brydon 

S Anand 

J Bates 

J Bewes 

A Court 

D Hall 

J Howell 

S Jiandani 

C Keers 

I Wasti 

Colleagues of the Company 

Notes: 

2020 

Salary/fees1 

Taxable 
benefits2 

Annual 
incentive3

2%

25%

-60%

0%

-%

197%

100%

100%

-6%

-%

-60%

-25%

-%

9%

14% 

37% 

106% 

-80%

-75%

-94%

7%  

-% 

-% 

-% 

-% 

-% 

-% 

-% 

-% 

-% 

-% 

-%

-%

-%

-%

-%

-%

-%

-%

-%

37% 

-10%

This is the first year under which this reporting requirement is applicable for the Company. Over subsequent years this will build up to a rolling five-year period. 
Average colleague pay is based on the data set used for the CEO pay ratio as set out immediately below this section. It excludes colleagues that joined 
within the reporting period, as the dataset for the Company is so small that to leave them in provides a skewed result, making meaningful judgements 
difficult. The salary, taxable benefits and annual incentive are the respective median values in the dataset and may relate to different incumbents. 

1. Salaries and fees for Directors are as set out on page 133 of this Report. Salaries for colleagues employed by The Sage Group plc. are based on the data set 

used for the CEO pay ratio as set out immediately below this section. 

2. Steve Hare, Jonathan Howell, Blair Crump and Sir Donald Brydon’s taxable benefits are as set out on page 133 of this Report. Taxable benefits for colleagues 

employed by The Sage Group plc. are based on the data set used for the CEO pay ratio as set out immediately below this section. 

3. The annual incentive value for Steve Hare, Jonathan Howell and Blair Crump are as set out on page 133 of this Report. Annual incentives for colleagues 

employed by The Sage Group plc. are inclusive of bonus and commission and are based on the data set used for the CEO pay ratio as set out immediately 
below this section. Non executive Directors are not eligible for annual incentives. 

Ratio of the pay of the CEO to that of the UK lower quartile, median and upper quartile colleagues 
The table below shows the ratio of the pay of the CEO to that of the UK lower quartile, median and upper quartile colleagues in 
2020, consistent with The Companies (Miscellaneous Reporting) Regulations 2018. As outlined in the Remuneration Committee 
Chairman’s letter, the treatment of colleagues has provided important context for the Committee’s decisions on executive 
remuneration in 2020 and the Committee is consequently satisfied that the median pay ratio for 2020 is consistent with the pay 
and progression policies for Sage’s UK employees as a whole. 

Year 

2020 

2019 

Pay ratio 

Remuneration values 

25th percentile 
(lower 
quartile) 

50th percentile 
(median) 

75th percentile 
(upper 
quartile)   

Method 

Y25 (25th 
percentile) 

Y50 (50th 
percentile) 

Y75 (75th 
percentile) 

A 

A 

55 : 1

36 : 1 

23 : 1  

Total remuneration 

£29,865 

£45,942 

£71,524

Salary only 

£27,955 

£36,116 

£56,983

95 : 1

62 : 1 

38 : 1  

Total remuneration 

£26,463 

£40,385 

£66,095

Salary only 

£20,281 

£34,184 

£51,087

The change in the pay ratio in 2020 is driven largely by a reduction in the CEO’s annual bonus.  

Notes: 

Under method A, colleague data is based on full-time equivalent pay for UK colleagues as at 30 September 2020. Pay for each colleague is calculated in 
accordance with the single figure of remuneration. All components of remuneration except long-term incentives are presented on a full-time equivalent 
basis by dividing sums by the average working hours divided by full-time equivalent hours for the portion of the year worked. Colleagues who worked no 
hours during the year are excluded from the dataset.  

140
140 

Annual Report and Accounts 2020  |  The Sage Group plc.
Annual Report and Accounts 2020 | The Sage Group plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Method A has been selected as the basis of the disclosure as it is the best reflection of the underlying colleague data required by The Companies 
(Miscellaneous Reporting) Regulations 2018. 
Certain benefits have been omitted from the remuneration of colleagues except the CEO. These principally comprise sums paid by way of expenses 
allowance chargeable to UK income tax and not paid through the payroll. Such expenses are typically irregular and generally immaterial to remuneration 
and are excluded to enable more meaningful comparison of the ratio of underlying colleague remuneration over time. 
The CEO’s pay is based on the single figure of remuneration set out on page 133 of this Report. Because a large portion of the CEO’s pay is variable,  
the pay ratio is heavily dependent on the outcomes of variable pay plans and, in the case of long-term share-based awards, share price movements. 
Further information on these outcomes for the CEO in FY20 is set out on pages 135-138 of this Report. 

Historical executive pay and Company performance 
The table below summarises the Chief Executive Officer’s single figure for total remuneration, annual bonus payout and PSP 
vesting as a percentage of maximum opportunity for the current year and previous nine years. 

CEO 

Steve Hare1 

Stephen Kelly2 

Guy Berruyer3 

Steve Hare 

Stephen Kelly 

Guy Berruyer 

Steve Hare 

Stephen Kelly 

Guy Berruyer 

CEO single figure of 
remuneration (in £’000) 

Annual bonus payout  
(as % maximum 
opportunity) 

PSP vesting  
(as % of maximum 
opportunity) 

Notes: 

2011 

2012 

2013 

2014 

2015 

2016 

2017 

2018 

2019 

2020 

–

–

–

–

–

–

–

–

–

– 

– 

98 

2,495

1,633

1,521 

1,723 

3,547 

1,690 

2,935

1,196

1,670

1,616

108

–

–

–

–

–

–

–

–

–

–

–

–

– 

– 

– 

– 

– 

– 

–

–

67%

69% 

19% 

0% 

66%

21%

72%

55%

0%

–

–

–

61%

–

–

–

–

0%

–

–

–

–

0%

–

–

–

–

–

–

–

0%

64%

–

–

– 

– 

– 

– 

– 

– 

– 

– 

– 

29% 

15%

27%

66% 

29% 

– 

– 

– 

– 

–

–

–

–

–

–

0%4 

94%

18%

–

–

–

–

–

–

–

–

–

–

–

–

– 

– 

– 

– 

1. Steve Hare was appointed Interim COO & CFO on 31 August 2018. Whilst Steve Hare’s job title at 30 September 2018 was Interim COO & CFO, not CEO,  

he is regarded as being the equivalent of CEO for the purposes of the disclosure. 

2. Stephen Kelly stepped down from the position of CEO on 31 August 2018. 
3. Guy Berruyer stepped down from the position of CEO on 5 November 2014. 
4. Steve Hare waived his entitlement to a bonus in respect of 2018. 

Historical Group performance against FTSE 100 
The graph below shows the Total Shareholder Return of the Group and the FTSE 100 over the last ten years. The FTSE 100 index 
is the index against which the TSR of the Group should be measured because of the comparable size of the companies which 
comprise that index.  

Value (£)

400

300

200

100

0

30-Sep-10

30-Sep-11

30-Sep-12

30-Sep-13

30-Sep-14

30-Sep-15

30-Sep-16

30-Sep-17

30-Sep-18

30-Sep-19

30-Sep-20

Sage 

FTSE 100 Index 

Note: 

This graph shows the value, by 30 September 2020, of £100 invested in The Sage Group plc. on 30 September 2010 compared with the value of £100 invested 
in the FTSE 100 index. The other points plotted are the values at intervening financial year ends. 

Annual Report and Accounts 2020  |  The Sage Group plc.

Annual Report and Accounts 2020 | The Sage Group plc 

141
141 

 
 
 
 
 
 
 
 
 
Directors’ Remuneration Report continued 
Directors’ Annual Remuneration Report continued  

Payments to past Directors (audited information) 
In FY20, Stephen Kelly’s PSP award granted on 14 December 2016 vested on 14 December 2019. Additionally, his Deferred Share 
Bonus Plan (“DSBP“) award granted on 7 December 2017 vested on 7 December 2019 on the same basis as other Executive 
Directors as outlined on page 112 of the 2019 Annual Report. 

Blair Crump stepped down from the Board on 25 February 2020 and ceased to be an employee of Sage by reason of retirement 
on 31 March 2020, as was published in the RNS announcement on 17 January 2020. Following his retirement date, Blair Crump 
continued to receive a sum equal to his monthly base salary for a period of six months, in line with his contractual entitlements. 
These payments were made in biweekly instalments and were subject to deductions for mitigation. As Blair Crump met certain 
eligibility requirements under US law, the Company paid him a lump sum equal to six months of Company contributions under 
the Company’s health plan. The Company has also paid the professional advisor costs incurred by Blair Crump in connection 
with statutory tax filings for the tax years in which he has tax liabilities on Company-related income. These costs were only 
covered by the Company to the extent that they related to Company-related tax liabilities. Additionally, the Company continued to 
tax-equalise the portion of Blair Crump’s Company-related remuneration that was subject to UK tax for days on which he attended 
to Company matters from the Company’s UK offices.  

Following careful consideration of the Remuneration Committee it was agreed that Blair Crump would remain eligible to receive a 
bonus in respect of the 2020 financial year, subject to the Remuneration Committee’s determination as to the achievement of any 
applicable financial and personal performance conditions. His bonus has been pro-rated by reference to the period of the bonus 
year which had elapsed by 31 March 2020 and will be paid in cash. The bonus value to be paid is detailed in the single figure table 
of remuneration on page 133 and further details on the Remuneration Committee’s assessment of the applicable financial and 
personal performance conditions can be found on pages 135 and 137 respectively.  

Blair Crump retains interests in the Company’s PSP and DSBP. He will be eligible to receive a pro-rated proportion of the PSP 
awards granted during the 2018 and 2019 financial years that remained unvested at 31 March 2020. His PSP award granted in 
December 2019 will lapse given the short period between its grant and his departure. The PSP awards will be based on the number 
of days that he was employed by the Company during the relevant performance period. The DSBP award will not be subject to time 
pro-rating. The awards will vest on their normal vesting dates subject to the PSP and DSBP plan rules and compliance with certain 
post-termination covenants, including the post-cessation shareholding requirement set out on page 145 of this Report. 

Blair Crump also received £4,430 as contributions towards legal fees incurred in connection with the arrangements relating to his 
departure. Blair Crump received no other termination-related payments. 

Relative importance of spend on pay 
The charts below show the all-employee pay cost (as stated in the notes to the accounts), profit before tax (PBT) and returns to 
shareholders by way of dividends and share buybacks for 2019 and 2020. 

The information shown in this chart is based on the following: 

• Underlying PBT – Underlying profit before income tax taken from the consolidated income statement on page 166. Underlying 

PBT has been chosen as a measure of our operational profitability; 

• Returns to shareholders – Total dividends taken from note 14.5 on page 222; share buyback taken from consolidated statement 

of changes in equity on page 169; 

• Total colleague pay – Total staff costs from note 3.3 on page 184, including wages and salaries, social security costs, pension and 

share-based payments. 

Underlying PBT (£m)

Returns to shareholders (£m)

Total colleague pay (£m)

Ordinary dividends

Shares repurchased for 
discretionary share plans

-39

5
2
4

6
8
3

19

20

+5

1
8
1

19

6
8
1

20

+7

0

19

7

20

142
142 

Annual Report and Accounts 2020  |  The Sage Group plc.
Annual Report and Accounts 2020 | The Sage Group plc 

+43

2
8
9

m
X
X
X
X
£

,

2
4
9

19

20

 
 
 
Statement of implementation of remuneration policy in the following financial year 
This section provides an overview of how the Remuneration Committee is proposing to implement the Policy in 2021.  

As noted in the Committee Chairman’s statement on page 121, Sage’s strategic focus is evolving so as to embrace the Cloud 
Native opportunity. Consequently, the Committee is proposing that Cloud Native be incorporated as a measure in both the FY21 
bonus and PSP, complementing existing measures at a revised weighting. All other aspects of the Policy remain unchanged for FY21. 

Base salary 
An annual salary review was carried out by the Remuneration Committee in November 2020. Following that review, the 
Remuneration Committee approved the following: 

Salary 1 January 2021 

Salary 1 January 2020 

Salary 1 January 2019 

Salary 1 January 2018 

Steve Hare1 

£785,000 (no increase) 

£785,000 (1.9% increase)

Jonathan Howell2 

£545,000 (no increase) 

£545,000 (1.9% increase)

£770,000  
(appointed CEO 2 Nov 2018) 

£535,000  
(appointed CFO 10 Dec 2018) 

£522,000 (0% increase)

N/A

Notes: 

1. Steve Hare was appointed CEO on 2 November 2018. His 2018 salary reflected his prior role as CFO.  
2. Jonathan Howell was appointed CFO on 10 December 2018. 

Executive Directors will receive no salary increases for 2021. The equivalent average increase for colleagues eligible for an annual 
pay award is 2.5% (in respect of colleagues based in the United Kingdom).  

Pension and benefits 
The CEO and Chief Financial Officer will continue to receive a pension provision worth 15% of salary and 10% of salary respectively, 
as a contribution to a defined contribution plan and/or as a cash allowance. The pension for the wider workforce is 10% of salary. 
Pension provisions for Executive Directors will be reviewed as part of the Policy review during FY21. Executive Directors will also 
receive a standard package of other benefits and where deemed necessary the costs of travel, accommodation and subsistence 
for the Directors and their partners on Sage-related business, consistent with that in FY20. The Company previously covered the 
cost of Steve Hare’s travel and accommodation for days on which he attended to Sage matters in the Company’s London offices; 
this arrangement ceased on 30 September 2020. 

Annual bonus 
Key features of the Executive Directors’ annual bonus plan for 2021 are as follows: 

• The maximum annual bonus potential is 175% of salary; 
• One-third of any bonus earned will be deferred into shares for three years under The Sage Group Deferred Bonus Plan; 
• Annual bonuses awarded in respect of performance in 2021 will be subject to potential withholding (malus) or recovery 

(clawback) if specified “trigger events” occur within three years of the payment/award of the annual bonus. “Trigger events” will 
include a material misstatement of the audited results, error in calculation of the bonus payout, serious reputational damage or 
significant financial loss as a result of an individual’s conduct or gross misconduct which could have warranted an individual’s 
summary dismissal. 

The annual bonus for 2021 for Executive Directors will be determined as detailed below:  

As a percentage of maximum bonus opportunity: 

Measure 

Cloud Native ARR growth1 

ARR growth1 

Net Promoter Score 

Strategic goals 

Note: 

50%

20%

10%

20%

1. Payout is dependent upon the satisfaction of the underpin condition of underlying operating profit margin.  

The selection of measures and targets takes into account the Company’s strategic priorities, its internal budgeting and, where 
relevant, consensus. The ARR growth measure is based on the definition of ARR set out on page 241. Cloud Native ARR growth 
is ARR from Cloud Native products. Cloud Native products are defined on page 52. Targets are not disclosed because they are 
considered by the Board to be commercially sensitive. Many of the Company’s competitors are unlisted companies and not 
required to disclose their targets; the Company’s disclosure could provide its competitors with a considerable advantage. 
It is intended for retrospective disclosure to be made in next year’s Directors’ Remuneration Report. 

Annual Report and Accounts 2020  |  The Sage Group plc.

Annual Report and Accounts 2020 | The Sage Group plc 

143
143 

 
 
 
 
 
Directors’ Remuneration Report continued 
Directors’ Annual Remuneration Report continued  

Performance Share Plan (PSP) 
The CEO and Chief Financial Officer will be granted PSP awards in December 2020. Awards will be of shares worth 200% of salary 
at the date of grant.  

Vesting of these awards will be subject to satisfaction of the following performance conditions measured over the three financial 
years to 30 September 2023. Having taken into account business plan and market forecasts, the Remuneration Committee has 
set challenging ARR and Cloud Native ARR target ranges that are intended to offer an equivalent level of stretch to prior awards. 
A holding period to the PSPs granted for the financial year FY21 will apply for two years from the vesting date. No further performance 
conditions attach to the awards during the holding period. 

ARR performance condition (35% of award) 

Below target 

Target 

Stretch 

Exceptional 

Cloud Native ARR performance condition (35% of award) 

Below target 

Target 

Stretch 

Exceptional 

Note: 

ARR growth (CAGR) 

Less than 6.0% p.a.

6.0% p.a.

8.5% p.a.

10.0% p.a.

CNARR 

Less than £600m

£600m

£750m

£900m

% of award vesting1

0%

7%

28%

35%

% of award vesting1

0%

7%

28%

35%

1. For any of this portion of the PSP awards to vest, an underpin condition must be met: Return on Capital Employed (ROCE) of 12.0% p.a. ROCE is defined on 

page 242. Vesting is on a straight line between the points. 

Relative TSR performance condition (30% of award) 

Below target 

Target 

Stretch 

Exceptional 

TSR ranking 

Below median 

Median 

Upper quartile 

Upper decile 

% of award vesting 

0%

6%

24%

30%

TSR performance comprises share price growth and dividends paid. Vesting is on a straight line between the points. 

Sage’s TSR performance will be measured relative to the TSR of the constituents of the FTSE 100, excluding financial services 
and extracting companies. PSP awards granted in FY21 will be subject to potential withholding (malus) or recovery (clawback) 
if specified trigger events occur prior to the third anniversary of the release date of an award. “Trigger events” in respect of PSP 
awards will comprise a material misstatement of the audited results, error in calculation of the extent of PSP vesting, serious 
reputational damage or significant financial loss as a result of an individual’s conduct or gross misconduct which could have 
warranted an individual’s summary dismissal or a material failure of risk management. 

Non-executive Director remuneration 
The table below shows the fee structure for Non-executive Directors for 2021. Non-executive fees, except for the fee for the 
Chairman, are determined by the executive members of the Board plus the Chairman. The fee for the Chairman of the Board is 
determined by the Remuneration Committee.  

Chairman of the Board all-inclusive fee 

Basic Non-executive Director fee 

Senior Independent Director additional fee 

Audit and Risk Committee Chairman additional fee 

Remuneration Committee Chairman additional fee 

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Annual Report and Accounts 2020  |  The Sage Group plc.
Annual Report and Accounts 2020 | The Sage Group plc 

2021 fees  

£400,000

£60,000

£17,000

£17,000

£17,000

 
 
 
 
 
 
Directors’ shareholdings and share interests (audited information) 
The shareholding guideline for Executive Directors is 250% of salary. Executive Directors are expected to build up the required 
shareholding within a five-year period of the Executive Director becoming subject to the guideline. As at 30 September 2020, 
Steve Hare held shares worth 362% of salary and Jonathan Howell held shares worth 194% of salary. Values include unvested 
deferred shares net of tax at the estimated marginal withholding rates. The values for Executive Directors are derived from 
interests in shares valued using the average market price of a share in the three months to 30 September 2020 (the last trading 
day of the financial year), which was £7.204, and the Executive Director’s basic salary over the same period.  

Additionally, from 11 September 2019 the Remuneration Committee introduced a requirement for Executive Directors to hold 
Sage shares for a two-year period after stepping down from that position, being in the first year the lesser of 250% of salary 
(the shareholding guideline prior to cessation as an Executive Director) or the Executive Director’s actual shareholding on 
leaving this position and reducing to 50% of this requirement in the second year. The Executive Director’s actual shareholding 
will include any shares acquired through the vesting or release of shares from share incentive plans (net of tax, where applicable) 
after the date the policy was adopted and unvested shares granted under the Deferred Bonus Plan (net of tax) but excludes 
shares acquired through purchase and the release of shares under share incentive plans where the release occurred prior to 
the Remuneration Committee’s adoption of the policy. Additionally, PSP shares vesting after cessation are subject to a two-year 
holding period at vesting. 

Interests in shares 
The interests as at 30 September 2020 of each person who was a Director of the Company during the year (together with interests 
held by his or her connected persons) were: 

Director 

S Anand1 

J Bates 

J Bewes 

D Brydon 

A Court 

B Crump2 

D Hall 

S Hare3 

J Howell 

S Jiandani4 

C Keers5 

I Wasti6 

Total 

Notes: 

Ordinary shares at 
30 September 2020  
number 

Ordinary shares at 
30 September 2019 
number 

– 

– 

10,000 

100,024 

1,350 

63,475 

10,000 

372,464 

129,660 

– 

– 

– 

–

–

10,000

100,024

1,350

35,692

10,000

333,206

75,000

–

–

–

686,973 

565,272

1. Sangeeta Anand was appointed as a Non-executive Director on 1 May 2020. 
2. Blair Crump stepped down from his role as Executive Director on 25 February 2020. 
3. Steve Hare’s total as at 30 September 2019 has been restated to include 2,000 shares held by Lucinda Cowley, a person closely associated to Mr Hare. 

The total for 30 September 2020 includes 7,000 shares also held by Lucinda Cowley. 

4. Soni Jiandani stepped down from her role as Non-executive Director on 25 February 2020. 
5. Cath Keers stepped down from her role as non-independent Non-executive Director on 30 June 2020. 
6. Irana Wasti was appointed as a Non-executive Director on 1 May 2020. 

There have been no changes in the Directors’ holdings in the share capital of the Company, as set out in the table above, between 30 September 2020 
and the date of this Report. 
Details of the Executive Directors’ interests in outstanding share awards under the PSP, Deferred Bonus and all-employee share option plans are set 
out below.  

Annual Report and Accounts 2020  |  The Sage Group plc.

Annual Report and Accounts 2020 | The Sage Group plc 

145
145 

 
 
 
 
Directors’ Remuneration Report continued 
Directors’ Annual Remuneration Report continued  

All-employee share options (audited information) 
All Executive Directors are eligible to join the all-employee share plan, the Sage Save and Share Plan, on the same terms as all 
colleagues based in their respective local jurisdiction. See note 14.2 on page 221 for more detail of this plan. In the year under 
review, Steve Hare participated in this scheme. The outstanding all-employee share options granted to each Director of the 
Company are as follows: 

Exercise price  
per share 

604p 

Director 

S Hare 

Total 

Notes: 

Shares under option at  
1 October 2019  
number 

Granted  
during the year 
number 

Exercised 
during the year 
number 

Lapsed 
during the year 
number 

Shares under option at 
30 September 2020 
number 

Date exercisable 

2,980 

2,980 

– 

– 

–

–

–

–

2.980 1 August 2022-31 January 2023

2,980

Steve Hare participated in the 2019 Save and Share Plan. Under the UK Save and Share Plan rules, the scheme has a three-year saving period. No performance 
conditions apply to options granted under this plan. For the 2019 UK Save and Share grant, the exercise price was set at £6.04, a 20% discount on the average 
share price on 20, 21 and 22 May 2019 of £7.546.  
Jonathan Howell did not participate in the 2019 Save and Share Plan. 
The market price of a share of the Company at 30 September 2020 (the last trading day of the financial year) was £7.208 (mid-market average) and the lowest 
and highest market prices during the year were £5.348 and £7.946 respectively. 

Performance Share Plan (audited information) 
The outstanding awards granted to each Executive Director of the Company under the Performance Share Plan are as follows: 

Director 

S Hare 

Grant date 

2 December 2019 

28 February 2019 

7 December 2017 

14 December 2016 

J Howell 

2 December 2019 

28 February 2019 

11 December 2018 

11 December 2018 

B Crump 

2 December 2019 

28 February 2019 

7 December 2017 

14 December 2016 

Total 

Notes: 

Under award  
1 October 2019  
number 

Awarded 
during the year 
number 

Vested 
during the year 
number 

Lapsed 
during the year 
number 

Under award  
30 September 2020 
number 

Vesting date 

– 

208,278

265,975 

171,597 

208,300 

645,872 

– 

184,801 

98,919 

213,779 

497,499 

–  

190,027 

171,814 

196,379 

558,220 

1,701,591 

–

–

–

208,278

144,600

–

–

–

144,600

143,694

– 

– 

– 

143,694

496,572

–

–

–

–

–

–

(30,828)

(30,828)

(177,472)

(177,472)

–

–

–

(63,919)

(63,919)

– 

– 

– 

(29,064)

(29,064)

(123,811)

–

–

–

(149,860)

(149,860)

(143,694)

(95,101)

(28,715)

(167,315)

(434,825)

(762,157)

208,278  2 December 2022

265,975  4 December 2021

171,597  7 December 2020

–  14 December 2019

645,850 

144,600  2 December 2022

184,801  4 December 2021

98,919 

3 October 2020

– 

4 October 2019

428,320 

–   2 December 2022

94,926  4 December 2021

143,099  7 December 2020

–  14 December 2019

238,025 

1,312,195 

No variations were made in the terms of the awards in the year. 
PSP awards for 2020 were granted to Executive Directors on 2 December 2019. The market price of the award was £7.538.  
The performance conditions for awards granted in December 2016, December 2017 and February 2019 are set out in the respective Annual Reports for the 
year of grant and for awards granted in December 2019 on page 139.  
The performance conditions for Steve Hare’s award that vested during 2020 are set out on page 112 of the 2019 Annual Report.  
Awards for Steve Hare granted in December 2017 and after are subject to a holding period of two years on vesting. Awards for Jonathan Howell vesting in 
2020 and after are subject to a holding period of two years on vesting.  
Blair Crump’s PSP awards for 2018 and 2019 were pro-rated to the date of cessation of his employment which was 31 March 2020. His PSP award for 2020 
lapsed in full on this date. 

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Annual Report and Accounts 2020 | The Sage Group plc 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Deferred shares (audited information) 
The outstanding awards granted to each Executive Director of the Company under The Sage Group Deferred Bonus Plan are as follows: 

Director 

Grant date 

Under award at  
1 October 2019 number 

Awarded during 
the year number 

Vested during 
the year number 

Lapsed during 
the year number 

Under award at  
30 September 2020 number 

Vesting date 

S Hare 

2 December 2019 

7 December 2017 

J Howell 

2 December 2019 

B Crump 

2 December 2019 

7 December 2017 

Total 

Notes: 

– 

5,491 

– 

– 

8,488 

13,979 

55,620

–

32,102

38,558

–

126,280

–

5,491

–

– 

8,488

13,979

–

–

–

– 

–

–

55,620  2 December 2022

–  7 December 2019

32,102  2 December 2022

38,558  2 December 2022

–  7 December 2019

126,280 

Awards are not subject to further performance conditions once granted. The market price of a share on 29 November 2019, the trading day prior to the date 
of the awards made in the year ended 30 September 2020, was £7.538.  
No variations were made in the terms of the awards in the year. 

There are limits on the number of newly issued and treasury shares that can be used to satisfy awards under the Group’s colleague 
share schemes in any ten-year period. The limits and the Group’s current position against those limits as at 30 September 2020 
(the last practicable date prior to publication of this Report) are set out below: 

Limit 

5% of Group’s share capital can be used for discretionary share schemes 

10% of Group’s share capital can be used for all share schemes 

Current position 

2.92%

3.80%

The current position consists of shares released during the period plus committed shares inclusive of dividend equivalents 
accrued, with the total adjusted for forfeitures and, where applicable, performance expectations. The Company has previously 
satisfied all awards through the market purchase of shares or transfer of treasury shares and will continue to consider the most 
appropriate approach, based on the relevant factors at the time.  

External appointments 
Executive Directors are permitted, where appropriate and with Board approval, to take non-executive directorships with 
other organisations in order to broaden their knowledge and experience in other markets and countries. Fees received by the 
Directors in their capacity as directors of these companies are retained, reflecting the personal responsibility they undertake 
in these roles. The Board recognises the significant demands that are made on Executive and Non-executive Directors and has 
therefore adopted a policy that no Executive Director should hold more than one directorship of other listed companies. Except in 
exceptional circumstances, where approved in advance by the Chairman of the Remuneration Committee, if an Executive Director 
holds non-executive positions at more than one listed company then only the fees from one such company will be retained by the 
Director. The Executive Directors do not currently hold any appointments of this nature. 

No formal limit on other board appointments applies to Non-executive Directors under the Policy but prior approval (not to be 
unreasonably withheld) from the Board is required in the case of any new appointment. 

Unexpired term of contract table 

Director 

Date of contract 

Unexpired term of contract 
on 30 September 2020, 
or on date of contract if later 

Notice period under contract 

Executive Directors 

S Hare 

J Howell 

Non-executive Directors 

S Anand 

J Bates 

J Bewes 

D Brydon 

A Court 

D Hall 

I Wasti 

3 January 2014 

10 December 2018 

12 months

12 months

12 months from the Company and/or individual

12 months from the Company and/or individual

1 May 2020 

2 years 7 months

1 month from the Company or 1 month from the individual

31 May 2019 

1 year 8 months

1 month from the Company or 1 month from the individual

1 April 2019 

6 July 2020 

1 April 2019 

1 year 6 months

1 month from the Company or 1 month from the individual 

12 months

6 months from the Company and/or individual

1 year 6 months

1 month from the Company or 1 month from the individual 

1 January 2020 

2 years 3 months

1 month from the Company or 1 month from the individual 

1 May 2020 

2 years 7 months

1 month from the Company or 1 month from the individual

Annual Report and Accounts 2020  |  The Sage Group plc.

Annual Report and Accounts 2020 | The Sage Group plc 

147
147 

 
 
 
 
 
 
 
Directors’ Remuneration Report continued 
Directors’ Annual Remuneration Report continued  

Consideration by the Directors of matters relating to Directors’ remuneration 
The following Directors were members of the Remuneration Committee when matters relating to the Directors’ remuneration for 
the year were being considered: 

• Annette Court (Chair); 
• Drummond Hall; 
• Cath Keers (to 22 April 2020); 
• Dr John Bates (from 22 April 2020). 

The Remuneration Committee received assistance from Amanda Cusdin (Chief People Officer), Tina Clayton (Executive Vice 
President, Reward & Recognition) and Vicki Bradin (General Counsel and Company Secretary) and other members of management 
(including the CEO and CFO), who may attend meetings by invitation, except when matters relating to their own remuneration are 
being discussed. 

External advisors 
This year the Remuneration Committee undertook a periodic review of its advisors and, after considering proposals from a number 
of relevant firms, agreed to re-appoint Deloitte LLP, an independent firm of remuneration consultants. During the year, Deloitte’s 
executive compensation advisory practice advised the Remuneration Committee on developments in market practice, corporate 
governance, institutional investor views, the development of the Company’s incentive arrangements and the review of the Policy. 
Total fees for advice provided to the Remuneration Committee during the year were £78,420. 

The Remuneration Committee is satisfied that the advice it has received has been objective and independent. 

Deloitte is a founding member of the Remuneration Consultants Group and adheres to its code in relation to executive 
remuneration consulting in the UK. Other parts of Deloitte have provided tax advice, specific corporate finance support in the 
context of merger and acquisition activity and unrelated corporate advisory services. 

Stitch, a Deloitte business, provided the Sage reward team with communication support on colleague reward and share plan 
communications during 2020.  

Statement of shareholding voting 
The table below sets out the results of the vote on the 2019 Policy at the 2019 AGM and Directors’ Remuneration Report at the 
2020 AGM: 

Remuneration Policy 

Remuneration Report 

Votes for 

Votes against 

Number 

% 

Number 

747,391,904

833,078,963

96.23

98.30

29,250,695

14,432,659

% 

3.77

1.70

Votes  
cast 

Votes 
withheld 

776,642,599 

97,632,667

847,511,622 

63,771,140

Annette Court 
Chairman of the Remuneration Committee  

19 November 2020 

148
148 

Annual Report and Accounts 2020  |  The Sage Group plc.
Annual Report and Accounts 2020 | The Sage Group plc 

 
 
 
Directors’ Report

Directors’ Report

The Directors present their report together with the 
audited consolidated financial statements for the financial 
year ended 30 September 2020 (the “Annual Report and 
Accounts”). The Annual Report and Accounts contains 
statements that are not based on current or historical 
fact and are forward-looking in nature. Please refer to the 
“Disclaimer” on page 153.

Information included in the Strategic Report
The Directors’ Report, together with the Strategic Report 
on pages 2 to 77, represent the management report for the 
purpose of compliance with The Disclosure Guidance and 
Transparency Rules (the “DTRs”) 4.1.R.

As permitted by legislation, some of the matters required 
to be included in the Directors’ Report have instead been 
included in the Strategic Report as the Board considers 
them to be of strategic importance. Specifically, these are:

Subject matter

Future business 
developments

Greenhouse gas emissions, 
energy consumption and 
energy efficiency action
Employment of disabled 
persons

Engagement with colleagues

Engagement with suppliers, 
customers and others

Page reference

16 to 19 – Chief Executive’s 
review 

(Relevant information is also 
in the Corporate Governance 
Report on page 104)
46 to 51 – Environment 
section

35 – People section

29 – Section 172(1) Statement 
and 30 to 35 – People section 
and 36 to 38 – Customers 
section

(Relevant information is also 
in the Corporate Governance 
Report on pages 94 to 99)

Corporate governance statement
The DTRs require certain information to be included in a 
corporate governance statement in the Directors’ Report. 
This information can be found in the Corporate Governance 
Report on pages 78 to 148, which is incorporated into 
this Directors’ Report by reference and, in the case of the 
information referred to in DTR 7.2.6, in this Directors’ Report.

Disclosure of information under Listing Rule 9.8.4

Sub-section of  
Listing Rule 9.8.4R

Detail

7

12, 13

Allotments of shares for 
cash pursuant to the Group 
employee share schemes
Shareholder waiver of  
dividend

Page 
reference

217

152 

Results and dividends
The results for the financial year are set out from page 155 
to 242. Full details of the proposed final dividend payment 
for the year ended 30 September 2020 are set out on 
page 222. The Board is proposing a final dividend of 11.32p 
per share following the payment of an interim dividend 
of 5.93p per share on 12 June 2020. The proposed total 
dividend for the year is therefore 17.25p per share.

Going concern 
After making enquiries, the Directors have a reasonable 
expectation that Sage has adequate resources to continue 
in operational existence for at least 12 months from the 
date of signing these financial statements. Accordingly, 
they continue to adopt the going concern basis in preparing 
the financial statements. In reaching this conclusion, the 
Directors have had due regard to the following:

•  The Group has a robust balance sheet with £1.2bn of 

cash and available liquidity as at 30 September 2020 and 
a greater than 100% conversion rate of operating profit to 
cash. Further information on the available cash resources 
and committed bank facilities is provided in note 12 to the 
financial statements on pages 208 to 211

•  The financial position of Sage, its cash flows, financial 
risk management policies and available debt facilities, 
which are described in the financial statements, and 
Sage’s business activities, together with the factors likely 
to impact its future growth and operating performance, 
which are set out in the Strategic Report on pages 
52 to 59

•  The Directors have reviewed liquidity and covenant 

forecasts for the Group for the period to 31 March 2022, 
which reflect the expected impact of Covid-19 on trading. 
In addition to the global economic shock severe but 
plausible scenario (as described within the Viability 
Statement on pages 76 and 77), further stress testing has 
been performed with the impact of more severe increases 
in churn and significantly reduced levels of new customer 
acquisition being considered. In these severe stress 
scenarios, the Group continues to have sufficient 
resources to continue in operational existence 

Annual Report and Accounts 2020  |  The Sage Group plc.

149

Directors’ Report continued

Viability statement 
The full viability statement and the associated explanations 
made in accordance with provision 31 of the Code can be 
found on pages 76 and 77.

Research and development
During the year, we incurred a cost of £252m (2019: £220m) 
in respect of research and development. Please see page 
183 (note 3.2 in the Financial Statements) for further details.

Political donations
No political donations were made in the year.

Directors and their interests
A list of Directors, their interests in the ordinary 
share capital of Sage, their interests in its long-term 
Performance Share Plan and details of their options over 
the ordinary share capital of Sage are given in the Directors’ 
Remuneration Report on pages 133 to 148. No Director had 
a material interest in any significant contract, other than a 
service contract or contract for services, with Sage or any 
of its operating companies at any time during the year.

The names of all persons who, at any time during the year, 
were Directors of Sage can be found on pages 80 and 81.

Sage maintains directors’ and officers’ liability insurance 
which provides appropriate cover for legal action brought 
against our Directors. Sage has also granted indemnities 
(which are qualifying third-party indemnity provisions under 
the Companies Act 2006) to each member of the Board, 
under which it has agreed to indemnify the Directors 
to the extent permitted by law and by Sage’s articles of 
association, in respect of all liabilities incurred in connection 
with the performance of their duties as a Director of Sage 
or any of its subsidiaries. These indemnities are currently in 
force. Neither these indemnities nor the insurance provides 
cover in the event that an indemnified individual is proven 
to have acted fraudulently or dishonestly.

Employment policy
The Group continues to give full and fair consideration to 
applications for employment made by disabled persons, 
having regard to their respective aptitudes and abilities. 
This includes, where practicable, the continued employment 
of those who may become disabled during their employment, 
and the provision of training and career development and 
promotion opportunities, where appropriate. Please refer 
to pages 30 to 35 for further details.

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Engagement with colleagues
The Group has continued its policy of colleague involvement 
by making information available and consulting, where 
appropriate, with colleagues on matters of concern to them. 
Colleagues regularly receive updates on the financial and 
economic factors affecting the Group, and conversely the 
Group regularly seeks feedback from colleagues, including 
through pulse surveys. Many colleagues participate in 
Sage’s share option schemes and a long-term Performance 
Share Plan. Further details of colleague engagement and 
how the Directors have had regard to employee interests 
and the effect of that regard on principal decisions taken 
by the Board during the year including the role of our Board 
Associate are provided on pages 94 to 96.

Engagement with other stakeholders
Details of engagement with stakeholders including 
suppliers, customers and others in a business relationship 
with Sage and information on how the Directors have had 
regard to their interests and the effect of that regard on 
principal decisions taken by the Board during the year are 
provided on pages 97 to 99.

Major shareholdings 
As at 30 September 2020, Sage had been notified, in 
accordance with the DTRs, of the following interests in 
its ordinary share capital:

Name

Ordinary shares

% of capital1 Nature of holding

BlackRock, 
Inc.
Lindsell Train 
Limited
Fundsmith 
LLP 
Aviva plc & its 
subsidiaries

Notes:

64,021,267

54,140,022

53,635,451

5.90

5.01

5.00

32,702,797

2.998

Direct and 
Indirect

Direct

Direct
Direct and 
Indirect

1.  % as at date of notification. The DTRs require notification when the 
% voting rights (through shares and financial instruments) held by 
a person reaches, exceeds or falls below an applicable threshold 
specified in the DTRs.

2.  In the period from 30 September 2020 to the date of this report, we 

received the following further notification:

Name

Ordinary shares

% of capital1 Nature of holding

Aviva plc & its 
subsidiaries

37,536,359

3.43

Direct and 
Indirect

Information provided to Sage under the DTRs is publicly available via 
the regulatory information service and on the Sage’s website.

Share capital
Sage’s share capital is as set out on page 217. Sage has a 
single class of share capital which is divided into ordinary 
shares of 14⁄77 pence each.

Rights and obligations attaching to shares

Voting
In a general meeting of Sage, subject to the provisions 
of the articles of association and to any special rights or 
restrictions as to voting attached to any class of shares in 
Sage (of which there are none):

•  On a show of hands, a qualifying person (being an 

individual who is a member of Sage, a person authorised 
to act as the representative of a corporation or a person 
appointed as a proxy of a member) shall have one vote, 
except that a proxy has one vote for and one vote against 
a resolution if the proxy has been appointed by more than 
one member and has been given conflicting voting instructions 
by those members, or has been given discretion as to how 
to vote; and

•  On a poll, every member who is present in person or by 
proxy shall have one vote for every share of which he or 
she is the holder.

No member shall be entitled to vote at any general meeting 
or class meeting in respect of any shares held by them if 
any call or other sum then payable by them in respect of 
that share remains unpaid. Currently, all issued shares are 
fully paid.

Deadlines for voting rights
Full details of the deadlines for exercising voting rights in 
respect of the resolutions to be considered at the Annual 
General Meeting to be held on 4 February 2021 will be set 
out in the Notice of Annual General Meeting.

Dividends and distributions
Subject to the provisions of the Companies Act 2006, Sage 
may, by ordinary resolution, declare a dividend to be paid 
to the members, but no dividend shall exceed the amount 
recommended by the Board.

The Board may pay interim dividends, and also any fixed 
rate dividend, whenever the financial position of Sage, in the 
opinion of the Board, justifies its payment. All dividends shall 
be apportioned and paid pro-rata according to the amounts 
paid up on the shares.

Liquidation
If Sage is in liquidation, the liquidator may, with the 
authority of a special resolution of Sage and any other 
authority required by the statutes (as defined in the articles 
of association):

•  Divide among the members in specie the whole or any 

part of the assets of Sage; or

•  Vest the whole or any part of the assets in trustees upon 
such trusts for the benefit of members as the liquidator 
shall think fit.

Transfer of shares
Subject to the articles of association, any member may 
transfer all or any of his or her certificated shares by an 
instrument of transfer in any usual form or in any other 
form which the Board may approve. The Board may, in its 
absolute discretion, decline to register any instrument of 
transfer of a certificated share which is not a fully paid share 
(although not so as to prevent dealings in shares taking 
place on an open and proper basis) or on which Sage has 
a lien.

The Board may also decline to register a transfer of a 
certificated share unless the instrument of transfer is: 
(i) left at Sage’s registered office, or at such other place as 
the Board may decide, for registration; and (ii) accompanied 
by the certificate for the shares to be transferred and such 
other evidence (if any) as the Board may reasonably require 
to prove the title of the intending transferor or his or her 
right to transfer the shares.

The Board may permit any class of shares in Sage to be 
held in uncertificated form and, subject to the articles of 
association, title to uncertificated shares to be transferred 
by means of a relevant system and may revoke any such 
permission. Registration of a transfer of an uncertificated 
share may be refused where permitted by the statutes (as 
provided in the articles of association).

Repurchase of shares
Sage obtained shareholder authority at the last Annual 
General Meeting held on 25 February 2020 to buy back up to 
109,137,735 ordinary shares. The minimum price which must 
be paid for each ordinary share is its nominal value and the 
maximum price set out in the resolution is the higher of an 
amount equal to 105% of the average of the middle market 
quotations for an ordinary share as derived from the London 
Stock Exchange Daily Official List for the five business days 
immediately before the purchase is made and an amount 
equal to the higher of the price of the last independent trade 
of an ordinary share and the highest current independent 
bid for ordinary shares on the trading venue where the 
purchase is carried out (in each case exclusive of expenses). 
Share repurchases are used from time to time as a method 
to control the Group’s leverage and decisions are made 
against strict price, volume and returns criteria that are 
agreed by the Board and regularly reviewed.

On 11 March 2020 Sage confirmed that a £250m capital return, 
announced on 20 November 2019 and reflecting the sale 
proceeds from the Sage Pay disposal, would be executed via 
a share buyback programme (the “Share Buyback Programme”). 
The Share Buyback Programme commenced on 12 March 2020. 
On 18 March 2020 Sage suspended the Share Buyback 
Programme and on 6 April 2020 Sage announced that 
it had cancelled the Share Buyback Programme in 
order to preserve a high level of liquidity in light of 
the Covid-19 pandemic.

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151

Directors’ Report continued

All repurchases of ordinary shares under the Share Buyback 
Programme were carried out in accordance with Sage’s 
general authority to repurchase up to 109,137,735 ordinary 
shares, Chapter 12 of the Listing Rules and those provisions 
of Market Abuse Regulation 596/2014/EU dealing with 
buy-back programmes.

A total number of 1,101,918 ordinary shares of 14/77 pence 
each in Sage were repurchased as part of the Share 
Buyback Programme as follows. The shares purchased 
represent approximately 0.1% of the total issued share 
capital of the Company, as at 30 September 2020. The 
aggregate amount of the consideration paid by Sage was 
£6,432,838. 

Date of repurchase  
of ordinary shares

12 March 2020
13 March 2020
16 March 2020
17 March 2020
18 March 2020

Number of ordinary  
shares repurchased  
and held in treasury

Average price paid  
per ordinary share

256,000
252,000
255,037
232,000
106,881

£5.7829
£5.8270
£5.7334
£5.9950
£5.9031

generally; (v) he or she is prohibited by law from being a 
director; or (vi) he or she is removed from office pursuant 
to the articles of association.

Powers of the Directors
The business of Sage will be managed by the Board 
which may exercise all the powers of Sage, subject to the 
provisions of Sage’s articles of association, the Companies 
Act 2006 and any ordinary resolution of Sage.

Shares held in the Employee Benefit Trust
The trustee of The Sage Group plc. Employee Benefit Trust 
has agreed not to vote any shares held in the Employee 
Benefit Trust at any general meeting. If any offer is made to 
shareholders to acquire their shares the trustee will not be 
obliged to accept or reject the offer in respect of any shares 
which are at that time subject to subsisting awards, but will 
have regard to the interests of the award holders and will 
have power to consult them to obtain their views on the 
offer. Subject to the above the trustee may take action with 
respect to any offer it thinks fair. The trustee has waived its 
right to dividends on the shares held in the trust.

Amendment of Sage’s articles of association
Any amendments to Sage’s articles of association may be 
made in accordance with the provisions of the Companies 
Act 2006 by way of special resolution.

Significant agreements
The following significant agreements contain provisions 
entitling the counterparties to exercise termination or 
other rights in the event of a change of control of Sage:

Appointment and replacement of Directors
Directors shall be not less than two and no more than 15 
in number. Directors may be appointed by Sage by ordinary 
resolution or by the Board. A Director appointed by the 
Board holds office only until the next Annual General 
Meeting and is then eligible for election by the shareholders.

The Board may from time to time appoint one or more 
Directors to hold employment or executive office for such 
period (subject to the provisions of the Companies Act 
2006) and on such terms as they may determine and may 
revoke or terminate any such appointment.

Under the articles of association, at every Annual General 
Meeting of Sage, every Director shall retire from office 
(but shall be eligible for election or re-election by the 
shareholders). Sage may by special resolution (or by ordinary 
resolution of which special notice has been given) remove, 
and the Board may by unanimous decision remove, any 
Director before the expiration of his or her term of office. 
The office of Director shall be vacated if: (i) he or she resigns; 
(ii) he or she has become physically or mentally incapable of 
acting as a director and may remain so for more than three 
months and the Board resolves that his or her office is 
vacated; (iii) he or she is absent without permission of 
the Board from meetings of the Board for six consecutive 
months and the Board resolves that his or her office is 
vacated; (iv) he or she becomes bankrupt or makes an 
arrangement or composition with his or her creditors 

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Annual Report and Accounts 2020  |  The Sage Group plc.

•  Under a note purchase agreement dated 20 May 2013 
relating to US$150m senior notes, Series F, due 20 May 
2023 and US$50m senior notes, Series G, due 20 May 2025 
between Sage Treasury Company Limited and the note 
holders and guaranteed by the Company, on a change of 
control of the Company, the Company will not take any 
action that consummates or finalises a change of control 
unless at least 15 business days prior to such action it 
shall have given to each holder of notes written notice 
containing and constituting an offer to prepay all notes 
on a date specified in such offer which shall be a business 
day occurring subsequent to the effective date of the 
change of control which is not less than 30 days or more 
than 60 days after the date of the notice of prepayments. 
Where a holder of notes accepts the offer to prepay, the 
prepayment shall be 100% of the principal amount of the 
notes together with accrued and unpaid interest thereon 
and shall be made on the proposed prepayment date. No 
prepayment under a change of control shall include any 
premium of any kind;

•  Under a note purchase agreement dated 26 January 2015 
relating to €55m senior notes, Series H, due 26 January 
2022, €30m senior notes, Series I, due 26 January 2023 
and US$200m senior notes, Series J, due 26 January 2025 
between Sage Treasury Company Limited and the note 
holders and guaranteed by the Company, on a change of 
control of the Company, the Company will not take any 
action that consummates or finalises a change of control 

unless at least 15 business days prior to such action it 
shall have given to each holder of notes written notice 
containing and constituting an offer to prepay all notes on 
the date specified in such offer which shall be a business 
day occurring subsequent to the effective date of the 
change of control which is not less than 30 days or more 
than 60 days after the date of notice of prepayments. 
Where a holder of notes accepts the offer to prepay, the 
prepayment shall be 100% of the principal amount of the 
notes together with accrued and unpaid interest thereon 
and any applicable net loss and, in each case, including 
the deduction of any applicable net gain and shall still 
be made on the proposed payment date. No prepayment 
under a change of control shall include any premium of 
any kind;

•  Under the terms of the purchase agreements above, 

“control” is defined as per section 450 of the Corporation 
Tax Act 2010, and a “change of control” occurs if any 
person or group of persons acting in concert gains 
control of the Company;

•  Under a dual tranche US$719m and £135m five-year 

multi-currency revolving credit facility agreement dated 
7 February 2018 between, amongst others, Sage Treasury 
Company Limited and the facility agent, and guaranteed 
by the Company, on a change of control, if any individual 
lender so requires and after having consulted with Sage 
Treasury Company Limited in good faith for not less than 
30 days following the change of control, the facility agent 
shall, by not less than 10 business days’ notice to Sage 
Treasury Company Limited, cancel the commitment of 
that lender and declare the participation of that lender 
in all outstanding loans, together with accrued interest 
and all other amounts accrued under the finance 
documents, immediately due and payable, whereupon 
the commitment of that lender will be cancelled and all 
such outstanding amounts will become immediately due 
and payable;

•  Under a £200m two-year term loan credit facility 

agreement dated 10 September 2019 and extended for 
a further 12 months on 29 September 2020 between, 
amongst others, Sage Treasury Company Limited and 
Lloyds Bank plc (as facility agent) and guaranteed by the 
Company, on a change of control, if any individual lender 
so requires and after having consulted with Sage Treasury 
Company Limited in good faith for not less than 30 days 
following the change of control, the facility agent shall, 
by not less than 10 business days’ notice to Sage Treasury 
Company Limited, cancel the commitment of that lender 
and declare the participation of that lender in all outstanding 
loans, together with accrued interest and all other amounts 
accrued under the finance documents, immediately due 
and payable, whereupon the commitment of that lender 
will be cancelled and all such outstanding amounts will 
become immediately due and payable;

•  Under the terms of the bank debt facilities above, 

“control” is defined as per section 840 of the Income 
and Corporation Taxes Act 1998;

•  The platform reseller agreement dated 31 January 2015 
relating to the Company’s strategic arrangements with 
Salesforce.com EMEA Limited contains a change of 
control right enabling Salesforce to terminate the 
agreement in the event there is a change of control in 
favour of a direct competitor of Salesforce.com EMEA 
Limited. The agreement contains post termination 
requirements upon Salesforce to support a transition 
for up to a specified period. In respect of the platform 
reseller agreement with Salesforce.com EMEA Limited, 
“change of control” occurs where a corporate transaction 
results in the owners of the subject entity owning less 
than 50% of the voting interests in that entity as a result 
of the corporate transaction; and

•  All of Sage’s employee share plans contain provisions 
relating to a change of control of The Sage Group plc. 
Outstanding awards and options may vest and become 
exercisable on a change of control, subject, where 
applicable, to the satisfaction of any applicable 
performance conditions and time pro-rating.

Branch
The Group, through various subsidiaries, has a branch 
in France. Further details are included in note 18 on 
pages 230 to 232.

Financial risk management
The Group’s exposure to and management of capital, 
liquidity, credit, interest rate and foreign currency risk 
are shown in note 13.6 to the financial statements. Our 
approach to risk management generally and our principal 
risks can be found in note 13.6 and on pages 60 to 77.

Disclaimer
The purpose of this Annual Report and Accounts is to 
provide information to the members of Sage. The Annual 
Report and Accounts has been prepared for, and only for, 
the members of Sage, as a body, and no other persons. 
Sage, its Directors and employees, agents or advisors do 
not accept or assume responsibility to any other person to 
whom this document is shown or into whose hands it may 
come and any such responsibility or liability is expressly 
disclaimed. The Annual Report and Accounts contains 
certain forward-looking statements with respect to 
the operations, performance and financial condition 
of the Group. By their nature, these statements involve 
uncertainty since future events and circumstances 
can cause results and developments to differ materially 
from those anticipated. The forward-looking statements 
reflect knowledge and information available at the date of 
preparation of this Annual Report and Accounts and Sage 
undertakes no obligation to update these forward-looking 
statements. Nothing in this Annual Report and Accounts 
should be construed as a profit forecast.

Annual Report and Accounts 2020  |  The Sage Group plc.

153

Directors’ Report continued

Statement of Directors’ responsibilities 
The Directors are responsible for preparing the Annual 
Report and Accounts, including the Directors’ Remuneration 
Report and the financial statements of the Group and Sage, 
in accordance with applicable laws and regulations.

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the 
Directors have prepared the Group financial statements 
in accordance with International Financial Reporting 
Standards (“IFRS”) as adopted by the European Union 
(“EU”) and IFRS as issued by the International Accounting 
Standards Board (“IASB”), and Sage’s financial statements 
in accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting 
Standards and applicable law). Under company law, 
the Directors must not approve the financial statements 
unless they are satisfied that they give a true and fair view 
of the state of affairs of Sage and the Group and of the 
profit or loss of the Group and Sage for that period.

In preparing these financial statements the Directors are 
required to:

•  Select suitable accounting policies and then apply 

them consistently;

•  Make judgements and estimates that are reasonable 

and prudent;

•  State whether IFRS as adopted by the EU, IFRS as issued 
by the IASB and applicable UK Accounting Standards 
have been followed, subject to any material departures 
disclosed and explained in the financial statements of 
the Group and Sage respectively; and

•  Prepare the financial statements on the going concern 

basis, unless it is inappropriate to presume that Sage will 
continue in business.

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
Sage’s transactions and disclose with reasonable accuracy 
at any time the financial position of Sage and the Group 
and to enable them to ensure that the financial statements 
and the Directors’ Remuneration Report comply with the 
Companies Act 2006 and, as regards the Group’s financial 
statements, Article 4 of the International Accounting 
Standards Regulation. They are also responsible for 
safeguarding the assets of Sage and the Group and hence 
for taking reasonable steps for the prevention and detection 
of fraud and other irregularities.

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Directors’ statement 
The Directors as at the date of this report, whose names 
and functions are listed in the Board of Directors’ section 
on pages 80 to 81, confirm that:

•  To the best of their knowledge, the Group’s financial 

statements, which have been prepared in accordance 
with IFRS as adopted by the EU and IFRS issued by the 
IASB, give a true and fair view of the assets, liabilities, 
financial position and profit or loss of the Group; and
•  To the best of their knowledge, the Directors’ Report 
and the Strategic Report include a fair review of the 
development and performance of the business and the 
position of the Group, together with a description of the 
principal risks and uncertainties that it faces.

Each Director as at the date of this report further 
confirms that:

•  So far as the Director is aware, there is no relevant audit 
information of which Sage’s auditors are unaware; and
•  The Director has taken all the steps that he or she ought 
to have taken as a Director in order to make himself/
herself aware of any relevant audit information and 
to establish that the Sage’s auditors are aware of 
that information.

This confirmation is given and should be interpreted in 
accordance with the provisions of section 418 of the 
Companies Act 2006.

In addition, the Directors as at the date of this report 
consider that the Annual Report and Accounts, taken as 
a whole, is fair, balanced and understandable and provides 
the information necessary for shareholders to assess Sage’s 
and the Group’s position, performance, business model 
and strategy.

By Order of the Board

Vicki Bradin
Company Secretary

19 November 2020

The Sage Group plc. 
Company number 02231246

Contents
Group financial statements

Group financial statements

Notes to the Group financial 
statements Supplementary  
notes to the Group  
financial statements

Independent Auditor’s report to the members of The Sage Group plc 

Consolidated income statement
Consolidated statement of comprehensive income
Consolidated balance sheet
Consolidated statement of changes in equity
Consolidated statement of cash flows

1. Basis of preparation and critical accounting estimates 
and judgements

Results for the year
2. Segment information
3. Profit before income tax
4. Income tax expense
5. Earnings per share

Operating assets and liabilities
6. Intangible assets
7. Property, plant and equipment
8. Working capital
9. Provisions
10. Post-employment benefits
11. Deferred income tax

Net debt and capital structure
12. Cash flow and net debt
13. Financial instruments
14. Equity

Other notes
15. Acquisitions and disposals
16. Related party transactions
17. IFRS 16
18. Group undertakings

156

166

167

168

169

170

171

175

180

189

191

193

197

199

202

203

205

208

212

217

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Independent Auditor’s Report to the members of The Sage Group plc. 

Opinion 
In our opinion: 

• The Sage Group plc’s consolidated financial statements and parent Company financial statements (the “financial statements”) 
give a true and fair view of the state of the Group’s and of the parent Company’s affairs as at 30 September 2020 and of the 
Group’s profit for the year then ended; 

• the consolidated financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;  
• the parent Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 

Accounting Practice; and 

• the financial statements have been prepared in accordance with the requirements of the Companies Act 2006, and, as regards 

the consolidated financial statements, Article 4 of the IAS Regulation. 

Separate opinion in relation to IFRS as issued by the International Accounting Standards Board 
• As explained in note 1 to the consolidated financial statements, the Group, in addition to applying IFRS as adopted by the 
European Union, has also applied IFRS as issued by the International Accounting Standards Board (IASB). In our opinion,  
the consolidated financial statements also comply with IFRS as issued by the IASB. 

We have audited the financial statements of The Sage Group plc. which comprise: 

Group 
Consolidated balance sheet as at 30 September 2020 

Parent Company 
Company balance sheet as at 30 September 2020 

Consolidated income statement for the year then ended 

Company statement of changes in equity for the year 
then ended 

Consolidated statement of comprehensive income for the 
year then ended 

Related notes 1 to 7 to the financial statements including 
a summary of significant accounting policies  

Consolidated statement of changes in equity for the year 
then ended 

Consolidated statement of cash flows for the year then ended 

Related notes 1 to 18 to the financial statements, including 
a summary of significant accounting policies 

The financial reporting framework that has been applied in the preparation of the consolidated financial statements is applicable 
law and International Financial Reporting Standards (IFRSs) as issued by the International Accounting Standards Board and 
as adopted by the European Union. The financial reporting framework that has been applied in the preparation of the parent 
Company financial statements is applicable law and United Kingdom Accounting Standards, including FRS 102 “The Financial 
Reporting Standard applicable in the UK and Republic of Ireland” (United Kingdom Generally Accepted Accounting Practice). 

Basis for opinion  
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial 
statements section of our report below. We are independent of the Group and parent Company in accordance with the ethical 
requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied 
to listed public interest entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Conclusions relating to principal risks, going concern and viability statement 

We have nothing to report in respect of the following information in the Annual Report, in relation to which the ISAs (UK) require 

us to report to you whether we have anything material to add or draw attention to: 

• the disclosures in the Annual Report set out on pages 66 to 75 that describe the principal risks and explain how they are being 

• the Directors’ confirmation set out on page 66 in the Annual Report that they have carried out a robust assessment of the 

emerging and principal risks facing the entity, including those that would threaten its business model, future performance, 

managed or mitigated; 

solvency or liquidity; 

• the Directors’ statement set out on page 149 in the financial statements about whether they considered it appropriate to adopt 

the going concern basis of accounting in preparing them, and their identification of any material uncertainties to the entity’s 

ability to continue to do so over a period of at least twelve months from the date of approval of the financial statements; 

• whether the Directors’ statement in relation to going concern required under the Listing Rules in accordance with Listing Rule 

9.8.6R(3) is materially inconsistent with our knowledge obtained in the audit; or  

• the Directors’ explanation set out on pages 76 to 77 in the Annual Report as to how they have assessed the prospects of the 

entity, over what period they have done so and why they consider that period to be appropriate, and their statement as to 

whether they have a reasonable expectation that the entity will be able to continue in operation and meet its liabilities as they 

fall due over the period of their assessment, including any related disclosures drawing attention to any necessary qualifications 

or assumptions. 

Overview of our audit approach 

Key audit matters 

• Revenue recognition 

• Recoverability of goodwill and other intangible assets allocated to the Intacct and Iberia cash generating 

units (‘CGU’) 

Audit scope 

• We performed an audit of the complete financial information of 6 components and audit procedures on 

specific balances for a further 5 components. 

• The components where we performed full or specific audit procedures accounted for 91% of adjusted  

Profit before tax, 91% of Revenue and 95% of Total assets. 

Materiality 

• Overall Group materiality of £16.3m which represents 5% of adjusted Profit before tax*. 

*   Profit before tax and non-recurring items as defined in the ‘Our application of materiality’ section of this report. 

Note: 

Key audit matters 

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 

statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 

fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation 

of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context  

of our audit of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate opinion on  

these matters. 

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157 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Conclusions relating to principal risks, going concern and viability statement 
We have nothing to report in respect of the following information in the Annual Report, in relation to which the ISAs (UK) require 
us to report to you whether we have anything material to add or draw attention to: 

• the disclosures in the Annual Report set out on pages 66 to 75 that describe the principal risks and explain how they are being 

managed or mitigated; 

• the Directors’ confirmation set out on page 66 in the Annual Report that they have carried out a robust assessment of the 
emerging and principal risks facing the entity, including those that would threaten its business model, future performance, 
solvency or liquidity; 

• the Directors’ statement set out on page 149 in the financial statements about whether they considered it appropriate to adopt 
the going concern basis of accounting in preparing them, and their identification of any material uncertainties to the entity’s 
ability to continue to do so over a period of at least twelve months from the date of approval of the financial statements; 

• whether the Directors’ statement in relation to going concern required under the Listing Rules in accordance with Listing Rule 

9.8.6R(3) is materially inconsistent with our knowledge obtained in the audit; or  

• the Directors’ explanation set out on pages 76 to 77 in the Annual Report as to how they have assessed the prospects of the 
entity, over what period they have done so and why they consider that period to be appropriate, and their statement as to 
whether they have a reasonable expectation that the entity will be able to continue in operation and meet its liabilities as they 
fall due over the period of their assessment, including any related disclosures drawing attention to any necessary qualifications 
or assumptions. 

Overview of our audit approach 
Key audit matters 

• Revenue recognition 

• Recoverability of goodwill and other intangible assets allocated to the Intacct and Iberia cash generating 

units (‘CGU’) 

Audit scope 

• We performed an audit of the complete financial information of 6 components and audit procedures on 

specific balances for a further 5 components. 

• The components where we performed full or specific audit procedures accounted for 91% of adjusted  

Profit before tax, 91% of Revenue and 95% of Total assets. 

Materiality 

• Overall Group materiality of £16.3m which represents 5% of adjusted Profit before tax*. 

Note: 

*   Profit before tax and non-recurring items as defined in the ‘Our application of materiality’ section of this report. 

Key audit matters 
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation 
of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context  
of our audit of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate opinion on  
these matters. 

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Independent Auditor’s Report to the members of The Sage Group plc. 
continued 

Key observations 
communicated to the  
Audit and Risk Committee  
Based on the 
procedures 
performed, we 
consider the 
recognition of 
revenue to be 
appropriate for 
the year ended 
30 September 2020. 
We did not identify:  

• Evidence 

of material 
misstatement  
as a result of 
inappropriate 
timing of revenue 
recognition, 
cut-off or 
deferral; or 

• Inappropriate 
measurement  
of revenue 
attributed 
to products 
and services 
provided when 
sold together 
as a bundle.  

Furthermore, 
we consider 
the disclosures 
appropriate. 

Our response to the risk 
Walkthroughs and controls 
• We performed walkthroughs of each significant class of revenue transactions 

and assessed the design effectiveness of key controls.  

• For one component, we tested the operating effectiveness of certain internal 

controls as this was identified as the most efficient audit approach. 

Timing of revenue recognition, including cut-off and deferral 
• We evaluated management’s determination of whether the nature of the 

Group’s products and services results in the provision of a good or service at 
a point in time or over a contractual term., by reviewing a sample of customer 
contracts against the requirements of IFRS 15. This included the assessment 
of new or one-off transactions, by comparing the accounting treatment 
adopted by management to the Group accounting policy and IFRS 15. 

• At all revenue generating full and specific scope components (excluding 

Brazil due to the disposal) we adopted a data analysis approach in relation to 
revenue and receivables. Our procedures involved testing full populations of 
transaction data and included correlation analysis between invoiced revenue, 
receivables and cash, as well as analysis of credit notes. 

• In respect of deferred income, for products and services where revenue is 

earned over a contractual term, we: 

• tested a sample of transactions to determine that the amount of revenue 
recognised in the year and the amount deferred at the balance sheet date 
were accurately calculated based on progress of the contract, and/or 

• at certain components, with support from EY IT team members, we utilised 
bespoke data analysis to facilitate independent reperformance of certain 
management calculations, including deferred income. This included 
testing a sample of the data inputs against third party evidence, such 
as the contract with the customer. 

• We have performed cut-off testing around for a sample of revenue items/ 

credit notes booked either side of the year-end to determine that revenue was 
recognised in the period in which the contract was agreed by both Sage and 
the customer and the software has been made available to the customer. 

Measurement of revenue attributed to products and services provided 
in accordance with IFRS 15 
• For bundled products, we tested on a sample basis, that (1) the calculation of 
the fair value attributed to each element of the bundle was reasonable based 
upon the Standalone Selling Price (SSP) guidance under IFRS 15, and (2) that  
the allocation of the discount was consistent with the relative fair value of 
each element of the bundle. 

Management override 
• Audit teams at full and specific scope components with significant revenue 

streams performed certain specific procedures to address the risk of 
management override, including testing to identify unusual, new or 
significant transactions or contractual terms and targeted journal entry 
testing over manual journal entries. 

Disclosures 
• We also considered the adequacy of the Group’s disclosures relating to 

revenue recognition in note 1 (Critical accounting estimates and judgements) 
and note 3.1 (Revenue). 

Risk 
Revenue recognition 
Refer to the Audit 
and Risk Committee 
Report (page 115); 
Accounting policies 
(page 173); and notes 
2.1 and 3.1 of the 
consolidated financial 
statements (pages 177 
to 178 and 181 to 182) 

The Group has 
reported revenues  
of £1,903m (FY19: 
£1,936m) with 
deferred income at 
30 September 2020 of 
£600m (FY19: £645m).  

We assessed 
revenue recognition 
as a fraud risk as 
revenue forms the 
basis for certain  
of the Group’s 
key performance 
indicators, 
both in external 
communications 
and for management 
incentives. 

We identified two 
specific risks of fraud 
and error in respect of 
inappropriate revenue 
recognition given the 
nature of the Group’s 
products and services 
as follows: 

• Inappropriate 

timing of revenue 
recognition, 
including cut-off 
and deferral; and; 

• Inappropriate 

measurement of 
revenue attributed 
to products and 
services provided 
when sold together 
as a bundle.  

Our judgement is 
that the level of risk 
in this area remains 
consistent with the 
prior year. 

• We assessed the appropriateness of the key assumptions 

used in the FY21 forecasts including new customer acquisition, 

upsell/add-ons and level of churn by assessing these against the 

reliable methodology 

results achieved in FY20 and the prior track record of growth. 

Risk 

Our response to the risk 

Recoverability of goodwill and 

Valuation model 

other intangible assets allocated 

to the Intacct and Iberia cash 

generating units (‘CGU’) 

Refer to the Audit and Risk 

Committee Report (page 116); 

Accounting policies (page 173); 

and note 6.1 of the consolidated 

financial statements (pages 194 

to 195) 

Goodwill and other intangible 

assets of £1,962m and £212m 

are recognised in the Group’s 

consolidated balance sheet at 

30 September 2020. Included in 

these balances are:  

• North America Intacct Cash 

Generating Unit (‘CGU’) – 

goodwill of £491m and other 

intangible assets of £120m.  

• Iberia CGU – goodwill of 

£137m and other intangible 

assets of £4m. 

We continue to include the Intacct 

CGU within our Key Audit Matters 

due to the estimation involved 

in determining the future 

performance of the business to be 

included within the ‘Value in Use’ 

model. The ‘Value in Use’ model 

forecasts for a four-year period to 

reflect the ongoing investment in 

new customer acquisition in 2017. 

As a result of this investment 

Intacct is currently loss making 

but seeing significant growth 

in revenues.  

We have included the Iberia CGU 

as management have identified 

that a reasonably possible change 

in the average medium-term 

revenue growth rate could give 

rise to an impairment adjustment.  

The estimation uncertainty 

increased for both the Intacct 

and Iberia CGUs as a result of 

the effects of Covid-19 on the 

macroeconomic factors used 

in developing the assumptions. 

Management performed its annual impairment assessment as at 

30 June 2020. 

• We tested the methodology applied in the value in use 

calculations for the Intacct and Iberia CGUs as compared to 

the requirements of IAS 36, Impairment of Assets, including the 

appropriateness of the forecast periods, and the mathematical 

accuracy of management’s model. 

We considered any further impairment triggers between 

management’s assessment date and the year end. No such 

triggers were identified. 

Key assumptions in the valuation 

We evaluated the key underlying assumptions used in the 

valuations including growth rates, margin and the discount 

rates applied.  

• For forecasts for FY21-FY23 (Iberia) and FY21-FY24 (Intacct), 

we considered the latest market trends to evaluate whether 

there is evidence that the forecast growth rates assumed for 

this period should be lower than the FY20 current growth rate.  

• We tested the reasonableness of long-term growth rates 

applied after the forecast period by comparing the rates used 

by management to macroeconomic forecasts. 

• We tested the discount rates, with the involvement of our 

internal valuation specialists, by reference to comparable 

market data and the specific risk profile relevant to each 

respective CGU, compared to the rates used by management.  

• For the Intacct CGU, we evaluated if and why the forecasts 

differed from the original acquisition plan used in the purchase 

price allocation at the date of acquisition and evaluated 

management’s track record of delivering against budget 

since acquisition.  

• For the Iberia CGU, we evaluated the reasons the forecasts 

differed from the prior year impairment model and evaluated 

management’s track record of delivering against budget. 

• We performed downside sensitivity analysis on key assumptions 

in the models, including combinations thereof, to understand 

the parameters that, should they arise, cause an impairment 

of goodwill. 

Disclosures 

• We considered the appropriateness of the related disclosures 

provided in note 6.1 in the consolidated financial statements, 

in particular, the disclosure of the forecast period used in the 

value in use calculation and sensitivity disclosures. 

Key observations 

communicated to the  

Audit and Risk Committee  

We agree with 

management’s 

conclusion that 

no impairment of 

Intacct or Iberia 

goodwill is required 

in the current year. 

We have 

concluded that 

the methodology 

applied is  

reasonable, that  

the forecast period 

is appropriate and 

that management’s 

models are 

mathematically 

accurate. 

Management have 

also established a 

for determining 

the underlying 

assumptions, 

including forecast 

growth rates, margin 

and discount rates. 

The additional 

sensitivity 

disclosures in 

note 6.1 of the Group 

financial statements 

adequately reflect 

that a reasonably 

possible change 

in certain key 

assumptions could 

lead to a different 

conclusion in respect 

of the recoverability 

of goodwill. 

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159 

 
 
 
 
 
 
 
 
 
 
 
Risk 
Recoverability of goodwill and 
other intangible assets allocated 
to the Intacct and Iberia cash 
generating units (‘CGU’) 
Refer to the Audit and Risk 
Committee Report (page 116); 
Accounting policies (page 173); 
and note 6.1 of the consolidated 
financial statements (pages 194 
to 195) 

Goodwill and other intangible 
assets of £1,962m and £212m 
are recognised in the Group’s 
consolidated balance sheet at 
30 September 2020. Included in 
these balances are:  

• North America Intacct Cash 
Generating Unit (‘CGU’) – 
goodwill of £491m and other 
intangible assets of £120m.  

• Iberia CGU – goodwill of 

£137m and other intangible 
assets of £4m. 

We continue to include the Intacct 
CGU within our Key Audit Matters 
due to the estimation involved 
in determining the future 
performance of the business to be 
included within the ‘Value in Use’ 
model. The ‘Value in Use’ model 
forecasts for a four-year period to 
reflect the ongoing investment in 
new customer acquisition in 2017. 
As a result of this investment 
Intacct is currently loss making 
but seeing significant growth 
in revenues.  

We have included the Iberia CGU 
as management have identified 
that a reasonably possible change 
in the average medium-term 
revenue growth rate could give 
rise to an impairment adjustment.  

The estimation uncertainty 
increased for both the Intacct 
and Iberia CGUs as a result of 
the effects of Covid-19 on the 
macroeconomic factors used 
in developing the assumptions. 

Our response to the risk 
Valuation model 
Management performed its annual impairment assessment as at 
30 June 2020. 

• We tested the methodology applied in the value in use 

calculations for the Intacct and Iberia CGUs as compared to 
the requirements of IAS 36, Impairment of Assets, including the 
appropriateness of the forecast periods, and the mathematical 
accuracy of management’s model. 

We considered any further impairment triggers between 
management’s assessment date and the year end. No such 
triggers were identified. 

Key assumptions in the valuation 
We evaluated the key underlying assumptions used in the 
valuations including growth rates, margin and the discount 
rates applied.  

• We assessed the appropriateness of the key assumptions 

used in the FY21 forecasts including new customer acquisition, 
upsell/add-ons and level of churn by assessing these against the 
results achieved in FY20 and the prior track record of growth. 

• For forecasts for FY21-FY23 (Iberia) and FY21-FY24 (Intacct), 

we considered the latest market trends to evaluate whether 
there is evidence that the forecast growth rates assumed for 
this period should be lower than the FY20 current growth rate.  

• We tested the reasonableness of long-term growth rates 

applied after the forecast period by comparing the rates used 
by management to macroeconomic forecasts. 

• We tested the discount rates, with the involvement of our 
internal valuation specialists, by reference to comparable 
market data and the specific risk profile relevant to each 
respective CGU, compared to the rates used by management.  

• For the Intacct CGU, we evaluated if and why the forecasts 

differed from the original acquisition plan used in the purchase 
price allocation at the date of acquisition and evaluated 
management’s track record of delivering against budget 
since acquisition.  

• For the Iberia CGU, we evaluated the reasons the forecasts 

differed from the prior year impairment model and evaluated 
management’s track record of delivering against budget. 

• We performed downside sensitivity analysis on key assumptions 
in the models, including combinations thereof, to understand 
the parameters that, should they arise, cause an impairment 
of goodwill. 

Disclosures 
• We considered the appropriateness of the related disclosures 
provided in note 6.1 in the consolidated financial statements, 
in particular, the disclosure of the forecast period used in the 
value in use calculation and sensitivity disclosures. 

Key observations 
communicated to the  
Audit and Risk Committee  
We agree with 
management’s 
conclusion that 
no impairment of 
Intacct or Iberia 
goodwill is required 
in the current year. 

We have 
concluded that 
the methodology 
applied is  
reasonable, that  
the forecast period 
is appropriate and 
that management’s 
models are 
mathematically 
accurate. 
Management have 
also established a 
reliable methodology 
for determining 
the underlying 
assumptions, 
including forecast 
growth rates, margin 
and discount rates. 

The additional 
sensitivity 
disclosures in 
note 6.1 of the Group 
financial statements 
adequately reflect 
that a reasonably 
possible change 
in certain key 
assumptions could 
lead to a different 
conclusion in respect 
of the recoverability 
of goodwill. 

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Independent Auditor’s Report to the members of The Sage Group plc. 
continued 

In the prior year, our auditor’s report included a key audit matter in relation to the first time application of IFRS 15. In the current 
year, IFRS 15 has been embedded within the standard accounting processes of the Group hence is included within our revenue 
recognition Key Audit Matter, as opposed to being reported separately. 

Changes from the prior year  

Involvement with component teams  

The change in the total number of reporting components from 

In establishing our overall approach to the Group audit,  

20 to 23 was as a result of acquisitions and disposals made in 

we determined the type of work that needed to be undertaken 

An overview of the scope of our audit 
Tailoring the scope 
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit 
scope for each entity within the Group. Taken together, this enables us to form an opinion on the consolidated financial 
statements. We take into account size, risk profile, the organisation of the Group and effectiveness of Group-wide controls, 
changes in the business environment and other factors such as recent internal audit results when assessing the level of work 
to be performed at each entity. 

In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate quantitative 
coverage of significant accounts in the financial statements, of the 23 reporting components of the Group, we selected 11 
components which represent the principal business units within the Group. These include entities within the United Kingdom 
and Ireland, France, North America, Spain, Germany, South Africa and Brazil (disposed of part way through the period). 

Of the 11 components selected, we performed an audit of the complete financial information of 6 components (“full scope 
components”) which were selected based on their size or risk characteristics. For the remaining 5 components (“specific scope 
components”), we performed audit procedures on specific accounts within that component that we considered had the potential 
for the greatest impact on the significant accounts in the financial statements either because of the size of these accounts or 
their risk profile.  

The charts below illustrate the coverage obtained from the work performed by our audit teams. 

Reporting components 

Number 

2020 

% Group 
adjusted Profit 
before tax*

Full scope 

Specific scope 

Full and specific scope 
coverage 

Remaining components 

Total Reporting components 

Notes: 

6 

5 

11 

12 

23 

76%

15%

91%

9%

100%

% Group 
Revenue 

63%

28%

91%

9%

100%

Note 

1,2

2,3

4

2019 

% Group 
adjusted Profit 
before tax* 

Number 

6

5

11

9

20

77% 

18% 

95% 

5% 

100% 

% Group 
Revenue 

61%

28%

89%

11%

100%

1. 3 of the 6 full scope components relate to the Parent Company and other corporate entities whose activities include the Group’s treasury management 

and consolidation adjustments. The other 3 full scope components are UKI, France, and North America Sage Business Solutions Division.  

2. The Group audit risk in relation to revenue recognition was subject to audit procedures at each of the full and specific scope locations with significant 

revenue streams (being 3 full scope components and 5 specific scope components). The Group audit risk in relation to the recoverability of goodwill and 
other intangible assets allocated to the Intacct and Iberia CGUs were subject to audit procedures by the Primary audit team on the entire balance, with 
support from the Intacct and Iberia component audit teams on certain procedures. 

3. Specific scope components are Brazil (disposed of part way through the period), Germany, North America Intacct, Spain, and South Africa. The audit scope 
of these specific scope components may not have included testing of all significant accounts of the component but will have contributed to the coverage 
of significant accounts selected for testing by the Primary audit team.  

4. In the current year, the remaining 11 components contributed a net 9% of adjusted Profit before tax* and the individual contribution of these components 
ranged from (1)% to 3% of the Group’s adjusted Profit before tax*. For 5 components, being Sage People, Asia, Australia, Portugal and Switzerland, the 
Primary audit team performed review scope procedures, including analytical review and inquiries of component management (FY19: 5 components being 
Asia, Australia, Middle East, Switzerland and Sage People). For the remaining 6 components, the Primary audit team performed other procedures, including 
overall analytical review procedures and testing of consolidation journals, intercompany eliminations and foreign currency translation recalculations to 
respond to any potential risks of material misstatement to the Group financial statements. 

*  Profit before tax and non-recurring items as defined in the ‘Our application of materiality’ section of this report. 

the year. 

Impact of the Covid-19 pandemic 

As a result of the Covid-19 outbreak and resulting lockdown 

restrictions we have modified our audit strategy to allow 

for the year end audit to be performed remotely at both 

the component and Group locations. This approach was 

supported through remote user access to the Group’s 

financial systems and the use of EY software collaboration 

platforms for the secure and timely delivery of requested 

audit evidence. 

We have also revisited our procedures in respect of the 

Directors’ going concern assessment, taking into account 

the nature of the Group, its business model and related 

risks. We evaluated the Directors’ assessment of the 

Group’s ability to continue as a going concern, including the 

consistency of the cash flow forecasts, the key assumptions 

within the scenarios modelled and the available sources 

of liquidity with the findings from other areas of the audit. 

We assessed both the impact of additional stress testing 

and the availability of controllable mitigating future actions 

on the going concern assessment. We have also reviewed 

the disclosures contained within the Annual Report and 

consolidated financial statements in relation to this issue 

and consider them to describe adequately the impact of 

Covid-19 on the Group as at 30 September 2020. 

at each of the components by us, as the Primary audit 

engagement team, or by component auditors from other 

EY global network firms operating under our instruction. 

Of the 6 full scope components, audit procedures were 

performed on 3 of these directly by the Primary audit team, 

with the remaining 3 being performed by component audit 

teams. For the 3 full scope and 5 specific scope components, 

where the work was performed by component auditors, we 

determined the appropriate level of involvement to enable us 

to determine that sufficient audit evidence had been obtained 

as a basis for our opinion on the Group as a whole. The Primary 

audit team also performed review procedures directly on a 

further 5 components. 

Kathryn Barrow has become Senior Statutory Auditor in the 

current year, following Alison Duncan completing her 5-year 

rotation. As part of the transition, Kathryn performed a 

series of virtual site visits and video/teleconferences with 

key audit locations (see below for further Covid-19 impacts 

and response). These visits included discussions with the 

component teams on audit strategy, risk identification, as 

well as meeting with the respective local management teams. 

Separate audit planning sessions were held with key members 

of the Group finance team and Audit and Risk Committee 

Chair, in which Kathryn communicated the audit plan and 

the approach to key judgements and estimates. We have 

continued our established approach to involvement in 

component teams through the review of planning and 

conclusion deliverables. Kathryn also participated in all 

component teams’ closing meeting calls in which key 

conclusions were discussed. 

The Primary team interacted regularly with the component 

teams where appropriate during various stages of the 

audit, reviewed relevant, selected working papers and were 

responsible for the scope and direction of the audit process. 

This, together with the additional procedures performed at 

Group level, gave us appropriate evidence for our opinion on 

the Group financial statements. 

Impact of the Covid-19 pandemic 

The Covid-19 outbreak and lockdown restrictions have 

been in place for a significant portion of the Group’s financial 

year. As a result of these measures, the site visits were held 

virtually through the use of video or teleconferencing facilities, 

including meetings with local Sage management. Close meetings 

for all component teams were held via video conference 

in October 2020 with attendance from the Primary team, 

including the senior statutory auditor. 

For all components, the year-end review of relevant audit work 

papers was facilitated by the EY electronic audit file platform, 

screen sharing or the provision of copies of work papers direct 

to the Group audit team. 

Based upon the above approach we are satisfied that we have 

been able to perform sufficient and appropriate oversight of 

our component teams. 

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Changes from the prior year  
The change in the total number of reporting components from 
20 to 23 was as a result of acquisitions and disposals made in 
the year. 

Impact of the Covid-19 pandemic 
As a result of the Covid-19 outbreak and resulting lockdown 
restrictions we have modified our audit strategy to allow 
for the year end audit to be performed remotely at both 
the component and Group locations. This approach was 
supported through remote user access to the Group’s 
financial systems and the use of EY software collaboration 
platforms for the secure and timely delivery of requested 
audit evidence. 

We have also revisited our procedures in respect of the 
Directors’ going concern assessment, taking into account 
the nature of the Group, its business model and related 
risks. We evaluated the Directors’ assessment of the 
Group’s ability to continue as a going concern, including the 
consistency of the cash flow forecasts, the key assumptions 
within the scenarios modelled and the available sources 
of liquidity with the findings from other areas of the audit. 
We assessed both the impact of additional stress testing 
and the availability of controllable mitigating future actions 
on the going concern assessment. We have also reviewed 
the disclosures contained within the Annual Report and 
consolidated financial statements in relation to this issue 
and consider them to describe adequately the impact of 
Covid-19 on the Group as at 30 September 2020. 

Involvement with component teams  
In establishing our overall approach to the Group audit,  
we determined the type of work that needed to be undertaken 
at each of the components by us, as the Primary audit 
engagement team, or by component auditors from other 
EY global network firms operating under our instruction. 
Of the 6 full scope components, audit procedures were 
performed on 3 of these directly by the Primary audit team, 
with the remaining 3 being performed by component audit 
teams. For the 3 full scope and 5 specific scope components, 
where the work was performed by component auditors, we 
determined the appropriate level of involvement to enable us 
to determine that sufficient audit evidence had been obtained 
as a basis for our opinion on the Group as a whole. The Primary 
audit team also performed review procedures directly on a 
further 5 components. 

Kathryn Barrow has become Senior Statutory Auditor in the 
current year, following Alison Duncan completing her 5-year 
rotation. As part of the transition, Kathryn performed a 
series of virtual site visits and video/teleconferences with 
key audit locations (see below for further Covid-19 impacts 
and response). These visits included discussions with the 
component teams on audit strategy, risk identification, as 
well as meeting with the respective local management teams. 
Separate audit planning sessions were held with key members 
of the Group finance team and Audit and Risk Committee 
Chair, in which Kathryn communicated the audit plan and 
the approach to key judgements and estimates. We have 
continued our established approach to involvement in 
component teams through the review of planning and 
conclusion deliverables. Kathryn also participated in all 
component teams’ closing meeting calls in which key 
conclusions were discussed. 

The Primary team interacted regularly with the component 
teams where appropriate during various stages of the 
audit, reviewed relevant, selected working papers and were 
responsible for the scope and direction of the audit process. 
This, together with the additional procedures performed at 
Group level, gave us appropriate evidence for our opinion on 
the Group financial statements. 

Impact of the Covid-19 pandemic 
The Covid-19 outbreak and lockdown restrictions have 
been in place for a significant portion of the Group’s financial 
year. As a result of these measures, the site visits were held 
virtually through the use of video or teleconferencing facilities, 
including meetings with local Sage management. Close meetings 
for all component teams were held via video conference 
in October 2020 with attendance from the Primary team, 
including the senior statutory auditor. 

For all components, the year-end review of relevant audit work 
papers was facilitated by the EY electronic audit file platform, 
screen sharing or the provision of copies of work papers direct 
to the Group audit team. 

Based upon the above approach we are satisfied that we have 
been able to perform sufficient and appropriate oversight of 
our component teams. 

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Independent Auditor’s Report to the members of The Sage Group plc. 
continued 

Our application of materiality 
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on 
the audit and in forming our audit opinion.  

Materiality 
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence the 
economic decisions of the users of the financial statements. Materiality provides a basis for determining the nature and extent of 
our audit procedures. 

We determined materiality for the Group to be £16.3m (2019: £18.8m), which is 5% (2019: 5%) of Profit before tax adjusted for non-
recurring items reported by the Group. We believe that Profit before tax adjusted for non-recurring items provides us with the most 
relevant performance measure to the stakeholders of the entity. Non-recurring items are set out in note 3.6 of the Group’s financial 
statements and are summarised in the graphic below.  

We determined materiality for the Parent Company to be £41.4m (2019: £27.9m), which is 1% (2019: 1%) of equity. We believe that 
equity is an appropriate basis to determine materiality given the nature of the Parent Company as the holding company of the 
Group. Any balances in the Parent Company financial statements that were relevant to our audit of the consolidated Group were 
audited using an allocation of Group performance materiality. 

Starting basis 

Adjustments 

• Total profit before tax of £373m 

• Adjustments for non-recurring items 

• Net gain on disposal of subsidiaries – (£141m) 

• Restructuring costs – £22m 

• Impairment of goodwill – £19m 

• Property restructuring costs – £21m 

• Office relocation – £33m 

Materiality 

• Totals £327m 

• Materiality of £16.3m (5% of Profit before tax adjusted for non-recurring items) 

During the course of our audit, we reassessed initial materiality with the only change in the final materiality from our original 
assessment at planning being to reflect the actual reported performance of the Group in the year. 

Performance materiality 

We have nothing to report in this regard. 

In this context, we also have nothing to report in regard to 

our responsibility to specifically address the following items 

in the other information and to report as uncorrected material 

misstatements of the other information where we conclude 

that those items meet the following conditions: 

• Fair, balanced and understandable set out on page 154 – 

the statement given by the Directors that they consider 

the Annual Report and financial statements taken as a 

whole is fair, balanced and understandable and provides 

the information necessary for shareholders to assess 

the Group’s performance, business model and strategy, 

is materially inconsistent with our knowledge obtained 

• Audit committee reporting set out on page 113 – the 

section describing the work of the Audit and Risk Committee 

does not appropriately address matters communicated by 

us to the Audit and Risk Committee; or 

• Directors’ statement of compliance with the UK 

Corporate Governance Code set out on page 79 – 

the parts of the Directors’ statement required under 

the Listing Rules relating to the Company’s compliance 

with the UK Corporate Governance Code containing 

provisions specified for review by the auditor in 

accordance with Listing Rule 9.8.10R(2) do not properly 

disclose a departure from a relevant provision of the UK 

Corporate Governance Code. 

Opinions on other matters prescribed by the 

Companies Act 2006 

In our opinion, the part of the Directors’ Remuneration Report 

In our opinion, based on the work undertaken in the course of 

the audit: 

• the information given in the Strategic Report and the 

Directors’ Report for the financial year for which the financial 

statements are prepared is consistent with the financial 

statements and those reports have been prepared in 

accordance with applicable legal requirements. 

Audit work at component locations for the purpose of 

obtaining audit coverage over significant financial statement 

in the audit; or  

The application of materiality at the individual account or 

balance level. It is set at an amount to reduce to an appropriately 

low level the probability that the aggregate of uncorrected and 

undetected misstatements exceeds materiality. 

On the basis of our risk assessments, together with our 

assessment of the Group’s overall control environment, 

our judgement was that performance materiality was 

75% (2019: 50%) of our planning materiality, namely 

£12.2m (2019: £9.4m). We have set performance materiality 

at this percentage due to improvements in the control 

environment and a lower likelihood of misstatements. 

accounts is undertaken based on a percentage of total 

performance materiality. The performance materiality set for 

each component is based on the relative scale and risk of the 

component to the Group as a whole and our assessment of 

the risk of misstatement at that component. In the current 

year, the range of performance materiality allocated to 

components was £1.1m to £6.9m (2019: £0.9m to £6.3m). 

Reporting threshold 

An amount below which identified misstatements are 

considered as being clearly trivial. 

We agreed with the Audit and Risk Committee that we would 

report to them all uncorrected audit differences in excess of 

£0.8m (2019: £0.9m), which is set at 5% of planning materiality, 

as well as differences below that threshold that, in our view, 

warranted reporting on qualitative grounds. 

our opinion. 

Other information  

The other information comprises the information included in 

the Annual Report set out on pages 1 to 154, other than the 

financial statements and our auditor’s report thereon. The 

Directors are responsible for the other information.  

Our opinion on the financial statements does not cover the 

other information and, except to the extent otherwise explicitly 

stated in this report, we do not express any form of assurance 

conclusion thereon.  

In connection with our audit of the financial statements, our 

responsibility is to read the other information and, in doing 

so, consider whether the other information is materially 

inconsistent with the financial statements or our knowledge 

obtained in the audit or otherwise appears to be materially 

misstated. If we identify such material inconsistencies 

or apparent material misstatements, we are required to 

determine whether there is a material misstatement in the 

financial statements or a material misstatement of the other 

information. If, based on the work we have performed, we 

conclude that there is a material misstatement of the other 

information, we are required to report that fact. 

We evaluate any uncorrected misstatements against both the 

to be audited has been properly prepared in accordance with 

quantitative measures of materiality discussed above and in 

the Companies Act 2006. 

light of other relevant qualitative considerations in forming 

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163 

 
 
 
 
 
 
 
 
We have nothing to report in this regard. 

In this context, we also have nothing to report in regard to 
our responsibility to specifically address the following items 
in the other information and to report as uncorrected material 
misstatements of the other information where we conclude 
that those items meet the following conditions: 

• Fair, balanced and understandable set out on page 154 – 
the statement given by the Directors that they consider 
the Annual Report and financial statements taken as a 
whole is fair, balanced and understandable and provides 
the information necessary for shareholders to assess 
the Group’s performance, business model and strategy, 
is materially inconsistent with our knowledge obtained 
in the audit; or  

• Audit committee reporting set out on page 113 – the 

section describing the work of the Audit and Risk Committee 
does not appropriately address matters communicated by 
us to the Audit and Risk Committee; or 

• Directors’ statement of compliance with the UK 

Corporate Governance Code set out on page 79 – 
the parts of the Directors’ statement required under 
the Listing Rules relating to the Company’s compliance 
with the UK Corporate Governance Code containing 
provisions specified for review by the auditor in 
accordance with Listing Rule 9.8.10R(2) do not properly 
disclose a departure from a relevant provision of the UK 
Corporate Governance Code. 

Opinions on other matters prescribed by the 
Companies Act 2006 
In our opinion, the part of the Directors’ Remuneration Report 
to be audited has been properly prepared in accordance with 
the Companies Act 2006. 

In our opinion, based on the work undertaken in the course of 
the audit: 

• the information given in the Strategic Report and the 

Directors’ Report for the financial year for which the financial 
statements are prepared is consistent with the financial 
statements and those reports have been prepared in 
accordance with applicable legal requirements. 

Performance materiality 
The application of materiality at the individual account or 
balance level. It is set at an amount to reduce to an appropriately 
low level the probability that the aggregate of uncorrected and 
undetected misstatements exceeds materiality. 

On the basis of our risk assessments, together with our 
assessment of the Group’s overall control environment, 
our judgement was that performance materiality was 
75% (2019: 50%) of our planning materiality, namely 
£12.2m (2019: £9.4m). We have set performance materiality 
at this percentage due to improvements in the control 
environment and a lower likelihood of misstatements. 

Audit work at component locations for the purpose of 
obtaining audit coverage over significant financial statement 
accounts is undertaken based on a percentage of total 
performance materiality. The performance materiality set for 
each component is based on the relative scale and risk of the 
component to the Group as a whole and our assessment of 
the risk of misstatement at that component. In the current 
year, the range of performance materiality allocated to 
components was £1.1m to £6.9m (2019: £0.9m to £6.3m). 

Reporting threshold 
An amount below which identified misstatements are 
considered as being clearly trivial. 

We agreed with the Audit and Risk Committee that we would 
report to them all uncorrected audit differences in excess of 
£0.8m (2019: £0.9m), which is set at 5% of planning materiality, 
as well as differences below that threshold that, in our view, 
warranted reporting on qualitative grounds. 

We evaluate any uncorrected misstatements against both the 
quantitative measures of materiality discussed above and in 
light of other relevant qualitative considerations in forming 
our opinion. 

Other information  
The other information comprises the information included in 
the Annual Report set out on pages 1 to 154, other than the 
financial statements and our auditor’s report thereon. The 
Directors are responsible for the other information.  

Our opinion on the financial statements does not cover the 
other information and, except to the extent otherwise explicitly 
stated in this report, we do not express any form of assurance 
conclusion thereon.  

In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing 
so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge 
obtained in the audit or otherwise appears to be materially 
misstated. If we identify such material inconsistencies 
or apparent material misstatements, we are required to 
determine whether there is a material misstatement in the 
financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we 
conclude that there is a material misstatement of the other 
information, we are required to report that fact. 

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Independent Auditor’s Report to the members of The Sage Group plc. 
continued 

Matters on which we are required to report 
by exception 
In the light of the knowledge and understanding of the 
Group and the parent Company and its environment obtained 
in the course of the audit, we have not identified material 
misstatements in the Strategic Report or the Directors’ Report. 

We have nothing to report in respect of the following matters 
in relation to which the Companies Act 2006 requires us to 
report to you if, in our opinion: 

• adequate accounting records have not been kept by the 
parent Company, or returns adequate for our audit have 
not been received from branches not visited by us; or 
• the parent Company financial statements and the part of 
the Directors’ Remuneration Report to be audited are not 
in agreement with the accounting records and returns; or 
• certain disclosures of Directors’ remuneration specified by 

law are not made; or 

• we have not received all the information and explanations 

we require for our audit. 

Responsibilities of Directors 
As explained more fully in the Directors’ responsibilities 
statement set out on page 154, the Directors are responsible 
for the preparation of the financial statements and for being 
satisfied that they give a true and fair view, and for such 
internal control as the Directors determine is necessary to 
enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error.  

In preparing the financial statements, the Directors are 
responsible for assessing the Group and parent Company’s 
ability to continue as a going concern, disclosing, as applicable, 
matters related to going concern and using the going concern 
basis of accounting unless the Directors either intend to 
liquidate the Group or the parent Company or to cease 
operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities for the audit of the 
financial statements  
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to 
issue an auditor’s report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee 
that an audit conducted in accordance with ISAs (UK) 
will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions 
of users taken on the basis of these financial statements.  

Explanation as to what extent the audit was 
considered capable of detecting irregularities, 
including fraud 
The objectives of our audit, in respect to fraud, are: to identify 
and assess the risks of material misstatement of the financial 
statements due to fraud; to obtain sufficient appropriate 
audit evidence regarding the assessed risks of material 
misstatement due to fraud, through designing and implementing 
appropriate responses; and to respond appropriately to fraud 
or suspected fraud identified during the audit. However, the 
primary responsibility for the prevention and detection of fraud 
rests with both those charged with governance of the entity 
and management.  

Our approach was as follows:  

• The Primary team obtained an understanding of the legal 

and regulatory frameworks that are applicable to the Group 
and determined that the most significant are those that 
relate to the reporting framework (IFRS, FRS 102, the 
Companies Act 2006 and UK Corporate Governance Code), 
the relevant tax compliance regulations in the jurisdictions 
in which the Group operates and the EU General Data 
Protection Regulation (GDPR).  

• We understood how the Group is complying with those 

frameworks by making enquiries of management, internal 
audit, those responsible for legal and compliance procedures 
and the Company Secretary. We corroborated our enquiries 
through our review of Board minutes and papers provided 
to the Audit and Risk Committee and attendance at all 
meetings of the Audit and Risk Committee, as well as 
consideration of the results of our audit procedures across the 
Group to either corroborate or provide contrary evidence 
which was then followed up.  

• Based on our understanding we designed our audit 

procedures to identify non-compliance with laws and 

regulations, including instructions to full and specific scope 

component audit teams. At a Group level our procedures 

involved: enquiries of Group management and those 

charged with governance, legal counsel and internal 

audit; and journal entry testing, with a focus on manual 

consolidation journals and journals indicating large or 

unusual transactions based on our understanding of the 

business. At a component level, our full and specific scope 

component audit team’s procedures included enquiries  

of component management; journal entry testing; and 

focused testing, including as referred to in the key audit 

matters section above. 

• We assessed the susceptibility of the Group’s financial 

statements to material misstatement, including how fraud 

might occur by: meeting with management from various 

parts of the business to understand where it considered 

there was susceptibility to fraud; and assessing 

whistleblowing incidences for those with a potential 

financial reporting impact. We also considered performance 

targets and their propensity to influence efforts made 

by management to manage revenue and earnings. 

We considered the programmes and controls that the 

Group has established to address risks identified, or that 

otherwise prevent, deter and detect fraud; and how senior 

management monitors those programmes and controls. 

Where the risk was considered to be higher, including 

areas impacting Group key performance indicators or 

management remuneration, we performed audit procedures 

Other matters we are required to address 

• We were appointed by the Company at the AGM on 

25 February 2020 to audit the financial statements for 

the year ending 30 September 2020 and subsequent 

financial periods. The period of total uninterrupted 

engagement including previous renewals and 

reappointments is 6 years, covering the years ending 

30 September 2015 to 30 September 2020. 

• The non-audit services prohibited by the FRC’s Ethical 

Standard were not provided to the Group or the parent 

Company and we remain independent of the Group and 

the parent Company in conducting the audit.  

• The audit opinion is consistent with the additional report 

to the Audit and Risk Committee. 

Use of our report 

This report is made solely to the Company’s members, 

as a body, in accordance with Chapter 3 of Part 16 of the 

Companies Act 2006. Our audit work has been undertaken so 

that we might state to the Company’s members those matters 

we are required to state to them in an auditor’s report and for 

no other purpose. To the fullest extent permitted by law, we do 

not accept or assume responsibility to anyone other than the 

Company and the Company’s members as a body, for our audit 

work, for this report, or for the opinions we have formed.  

to address each identified fraud risk or other risk of material 

Kathryn Barrow (Senior statutory auditor) 

misstatement. These procedures included those on revenue 

for and on behalf of Ernst & Young LLP,  

recognition detailed above, the assessment of items 

Statutory Auditor 

identified by management as non-recurring and testing 

London 

manual journals and were designed to provide reasonable 

20 November 2020  

assurance that the financial statements were free from 

material fraud or error. 

Notes: 

A further description of our responsibilities for the audit  

of the financial statements is located on the Financial 

Reporting Council’s website at https://www.frc.org.uk/ 

auditorsresponsibilities. This description forms part of 

our auditor’s report. 

1.  The maintenance and integrity of The Sage Group plc. web site is the 

responsibility of the directors; the work carried out by the auditors does 

not involve consideration of these matters and, accordingly, the auditors 

accept no responsibility for any changes that may have occurred to the 

financial statements since they were initially presented on the web site. 

2.  Legislation in the United Kingdom governing the preparation and 

dissemination of financial statements may differ from legislation in 

other jurisdictions. 

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• Based on our understanding we designed our audit 

procedures to identify non-compliance with laws and 
regulations, including instructions to full and specific scope 
component audit teams. At a Group level our procedures 
involved: enquiries of Group management and those 
charged with governance, legal counsel and internal 
audit; and journal entry testing, with a focus on manual 
consolidation journals and journals indicating large or 
unusual transactions based on our understanding of the 
business. At a component level, our full and specific scope 
component audit team’s procedures included enquiries  
of component management; journal entry testing; and 
focused testing, including as referred to in the key audit 
matters section above. 

• We assessed the susceptibility of the Group’s financial 

statements to material misstatement, including how fraud 
might occur by: meeting with management from various 
parts of the business to understand where it considered 
there was susceptibility to fraud; and assessing 
whistleblowing incidences for those with a potential 
financial reporting impact. We also considered performance 
targets and their propensity to influence efforts made 
by management to manage revenue and earnings. 
We considered the programmes and controls that the 
Group has established to address risks identified, or that 
otherwise prevent, deter and detect fraud; and how senior 
management monitors those programmes and controls. 
Where the risk was considered to be higher, including 
areas impacting Group key performance indicators or 
management remuneration, we performed audit procedures 
to address each identified fraud risk or other risk of material 
misstatement. These procedures included those on revenue 
recognition detailed above, the assessment of items 
identified by management as non-recurring and testing 
manual journals and were designed to provide reasonable 
assurance that the financial statements were free from 
material fraud or error. 

A further description of our responsibilities for the audit  
of the financial statements is located on the Financial 
Reporting Council’s website at https://www.frc.org.uk/ 
auditorsresponsibilities. This description forms part of 
our auditor’s report. 

Other matters we are required to address 
• We were appointed by the Company at the AGM on 

25 February 2020 to audit the financial statements for 
the year ending 30 September 2020 and subsequent 
financial periods. The period of total uninterrupted 
engagement including previous renewals and 
reappointments is 6 years, covering the years ending 
30 September 2015 to 30 September 2020. 

• The non-audit services prohibited by the FRC’s Ethical 
Standard were not provided to the Group or the parent 
Company and we remain independent of the Group and 
the parent Company in conducting the audit.  

• The audit opinion is consistent with the additional report 

to the Audit and Risk Committee. 

Use of our report 
This report is made solely to the Company’s members, 
as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken so 
that we might state to the Company’s members those matters 
we are required to state to them in an auditor’s report and for 
no other purpose. To the fullest extent permitted by law, we do 
not accept or assume responsibility to anyone other than the 
Company and the Company’s members as a body, for our audit 
work, for this report, or for the opinions we have formed.  

Kathryn Barrow (Senior statutory auditor) 
for and on behalf of Ernst & Young LLP,  
Statutory Auditor 
London 
20 November 2020  

Notes: 

1.  The maintenance and integrity of The Sage Group plc. web site is the 

responsibility of the directors; the work carried out by the auditors does 
not involve consideration of these matters and, accordingly, the auditors 
accept no responsibility for any changes that may have occurred to the 
financial statements since they were initially presented on the web site. 

2.  Legislation in the United Kingdom governing the preparation and 

dissemination of financial statements may differ from legislation in 
other jurisdictions. 

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Consolidated income statement 
For the year ended 30 September 2020 

Note 

2.1, 3.1 

2.2, 3.2, 3.3, 3.6

3.5 

3.5 

4 

Underlying 
2020 
£m 

Adjustments 
(note 3.6) 
2020 
£m 

1,903

(126)

1,777

(1,366)

411

3

(28)

386

(87)

299

–

–

–

(7)

(7)

–

(6)

(13)

24

11

Statutory 
2020 
£m 

1,903

(126)

1,777

(1,373)

404

3

(34)

373

(63)

310

Underlying 
as reported* 
2019 
£m 

Adjustments 
(note 3.6) 
2019 
£m 

1,936 

(138) 

1,798 

(1,350) 

448 

6 

(29) 

425 

(116) 

309 

– 

– 

– 

(66) 

(66) 

2 

– 

(64) 

21 

(43) 

Statutory
2019
£m 

1,936

(138)

1,798

(1,416)

382

8

(29)

361

(95)

266

299

11

310

309 

(43) 

266

Revenue  

Cost of sales 

Gross profit  

Selling and administrative expenses  

Operating profit  

Finance income  

Finance costs  

Profit before income tax 

Income tax expense 

Profit for the year 

Profit attributable to: 

Owners of the parent 

Earnings per share attributable to the owners  
of the parent (pence) 

• Basic 

• Diluted  

5

5

27.43p

27.21p

28.38p

28.15p

28.40p 

28.17p 

24.49p

24.29p

All operations in the year relate to continuing operations. 

Note: 

*  Underlying as reported is at 2019 reported exchange rates. 

166
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Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of comprehensive income 
For the year ended 30 September 2020 

Profit for the year 

Other comprehensive (expense)/income: 

Items that will not be reclassified to profit or loss: 

Actuarial loss on post-employment benefit obligations 

Items that may be reclassified to profit or loss: 

Exchange differences on translating foreign operations 

Exchange differences recycled through income statement on sale of foreign operations 

Other comprehensive income for the year, net of tax 

Total comprehensive income for the year 

Total comprehensive income for the year attributable to: 

Owners of the parent 

Note  

10, 14.4 

14.3 

14.3 

2020 
£m 

310

–

–

(43)

43

–

–

2019
£m 

266

(1)

(1)

42

(4)

38

37

310

303

310

303

Annual Report and Accounts 2020  |  The Sage Group plc.

167
167 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated balance sheet 
As at 30 September 2020 

Non-current assets  
Goodwill  
Other intangible assets  
Property, plant and equipment  
Other financial assets 
Trade and other receivables 
Deferred income tax assets  

Current assets  
Trade and other receivables  
Current income tax asset 
Cash and cash equivalents (excluding bank overdrafts) 
Assets classified as held for sale 

Total assets  

Current liabilities  
Trade and other payables  
Current income tax liabilities  
Borrowings  
Provisions 
Deferred income 
Liabilities classified as held for sale  

Non-current liabilities  
Borrowings  
Post-employment benefits  
Deferred income tax liabilities  
Provisions 
Trade and other payables 
Deferred income 

Total liabilities  
Net assets  

Equity attributable to owners of the parent 
Ordinary shares 
Share premium 
Translation reserve 
Merger reserve 
Retained earnings  

Total equity 

Note 

6.1 
6.2  
7 

8.1 
11  

8.1  

12.3  
15.3  

8.2  

12.4 
9 
8.3 
15.3 

12.4  
10  
11 
9 

8.3 

14.1  

14.3 
14.3 

2020 
£m 

2019 
Restated*
£m 

1,962 
212 
173 
1 
86 
35 
2,469 

302 
5 
831 
108 
1,246 

2,083
245
117
4
73
31
2,553

364
3
371
63
801

3,715 

3,354

(297) 
(13) 
(20) 
(19) 
(593) 
(73) 
(1,015) 

(970) 
(23) 
(14) 
(31) 
(3) 
(7) 
(1,048) 

(291)
(32)
(122)
(11)
(637)
(33)
(1,126)

(643)
(25)
(26)
(15)
(7)
(8)
(724)

(2,063) 
1,652 

(1,850)
1,504

12 
548 
123 
61 
908 

12
548
123
61
760

1,652 

1,504

*  2019 restated for finalisation of the fair value of assets acquired and liabilities assumed in the acquisition of Ocrex Limited, completed in 2019 (see notes 1 and 15.1). 

The consolidated financial statements on pages 166 to 232 were approved by the Board of Directors on 19 November 2020 and are 
signed on their behalf by:  

Jonathan Howell 
Chief Financial Officer 

168
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Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of changes in equity 
For the year ended 30 September 2020 

At 1 October 2019 as originally presented 

Adjustment on initial application of IFRS 16 net of tax  

At 1 October as adjusted 

Profit for the year 

Other comprehensive income/(expense): 

Exchange differences on translating foreign operations  

Exchange differences recycled through income statement 
on sale of foreign operations 

Total comprehensive income 
for the year ended 30 September 2020 

Transactions with owners: 

Employee share option scheme: 

• Value of employee services including deferred tax  

Proceeds from issuance of treasury shares  

Share Buyback Programme 

Dividends paid to owners of the parent  

Total transactions with owners  
for the year ended 30 September 2020 

At 30 September 2020 

Note 

17

14.3

14.3

14.4

14.4

14.4, 14.5

Attributable to owners of the parent 

Ordinary 
shares 
£m 

Share 
premium 
£m 

Translation 
reserve 
£m 

Merger 
reserve 
£m 

Retained 
earnings 
£m 

Total 
equity 
£m 

12

–

12

–

–

–

–

–

–

–

–

–

548

–

548

–

–

–

–

–

–

–

–

–

123 

– 

123 

– 

(43) 

43 

– 

– 

– 

– 

– 

– 

61 

– 

61 

– 

– 

– 

– 

– 

– 

– 

– 

– 

12

548

123 

61 

760

1,504

(7)

753

310

(7)

1,497

310

–

–

–

29

9

(7)

(43)

43

–

29

9

(7)

(186)

(186)

(155)

908

(155)

1,652

Consolidated statement of changes in equity 
For the year ended 30 September 2019 

Attributable to owners of the parent 

Ordinary
shares
£m 

Share
premium
£m 

Translation 
reserve 
£m 

Merger 
reserves 
£m 

Retained 
earnings
£m 

Note 

At 1 October 2018 as originally presented 

Adjustment on initial application of IFRS 15 net of tax  

Adjustment on initial application of IFRS 9 net of tax 

At 1 October as adjusted 

Profit for the year 

Other comprehensive income/(expense): 

Exchange differences on translating foreign operations  

Exchange differences recycled through income statement 
on sale of foreign operations 

Actuarial loss on post-employment benefit obligations 

Total comprehensive income 
for the year ended 30 September 2019 

Transactions with owners: 

Employee share option scheme: 

• Value of employee services including deferred tax  

Proceeds from issuance of treasury shares  

Dividends paid to owners of the parent  

Total transactions with owners  
for the year ended 30 September 2019 

At 30 September 2019 

12

–

–

12

–

–

–

–

–

–

–

–

–

548

–

–

548

–

–

–

–

–

–

–

–

–

85 

– 

– 

85 

– 

42 

(4) 

38 

– 

– 

– 

– 

12

548

123 

14.3

14.3

14.4

14.4

14.4

14.4, 14.5

Total
equity
£m 

1,327

24

(5)

1,346

266

42

(4)

(1)

37

33

3

621

24

(5)

640

266

–

–

(1)

(1)

33

3

61 

– 

– 

61 

– 

– 

– 

– 

– 

– 

– 

– 

(181)

(181)

– 

61 

(145)

760

(145)

1,504

Annual Report and Accounts 2020  |  The Sage Group plc.

169
169 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 

12.1  

15.1 

15.3 

6.2 

7 

3.5 

14.5 

12.2 

12.2 

12.2 

2020 
£m 

527 

(28) 

(93) 

406 

– 

– 

216 

– 

(16) 

(24) 

3 

179 

9 

302 

(167) 

(38) 

– 

(1) 

(7) 

(186) 

(88) 

497 

(21) 

476 

372 

848 

2019
£m 

586

(26)

(88)

472

(41)

(3)

70

17

(15)

(27)

6

7

3

414

(594)

–

(78)

(1)

–

(181)

(437)

42

8

50

322

372

Consolidated statement of cash flows 
For the year ended 30 September 2020 

Cash flows from operating activities  

Cash generated from continuing operations 

Interest paid  

Income tax paid 

Net cash generated from operating activities  

Cash flows from investing activities  

Acquisitions of subsidiaries, net of cash acquired  

Investment in non-current asset 

Disposal of subsidiaries, net of cash disposed 

Proceeds on settlement of equity investment 

Purchases of intangible assets  

Purchases of property, plant and equipment  

Interest received 

Net cash generated from investing activities  

Cash flows from financing activities  

Proceeds from issuance of treasury shares 

Proceeds from borrowings 

Repayments of borrowings  

Capital element of lease payments 

Movements in cash held on behalf of customers 

Borrowing costs 

Share Buyback Programme 

Dividends paid to owners of the parent 

Net cash used in financing activities  

Net increase in cash, cash equivalents and bank overdrafts 
(before exchange rate movement) 

Effects of exchange rate movement 

Net increase in cash, cash equivalents and bank overdrafts 

Cash, cash equivalents and bank overdrafts at 1 October  

Cash, cash equivalents and bank overdrafts at 30 September  

170
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Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Basis of preparation and critical accounting estimates and judgements 

1 Basis of preparation and critical accounting estimates and judgements  
Accounting policies applicable across the financial statements are shown below. Accounting policies that are specific to a 
component of the financial statements have been incorporated into the relevant note.  

Basis of preparation 
The consolidated financial statements of The Sage Group plc. have been prepared in accordance with International Financial 
Reporting Standards (“IFRS”) as adopted by the European Union (“EU”) and IFRS as issued by the International Accounting 
Standards Board (“IASB”). IFRS as adopted by the EU differ in certain respects from IFRS as issued by the IASB. The differences 
have no impact on the Group’s consolidated financial statements for the years presented. The consolidated financial statements 
have been prepared under the historical cost convention, except where adopted IFRS require an alternative treatment. The 
principal variations from the historical cost convention relate to derivative financial instruments which are measured at fair 
value through profit or loss. The financial statements of the Group comprise the financial statements of the Company and 
entities controlled by the Company (its subsidiaries) prepared at the end of the reporting period. The accounting policies have 
been consistently applied across the Group. The Company controls an entity when it is exposed, or has rights, to variable returns 
from its involvement with the entity and has the ability to affect those returns through its power over the entity, which is usually 
from date of acquisition. 

The prior year consolidated balance sheet and related notes have been restated for the finalisation of provisional amounts 
recognised in respect of the fair value of assets acquired and liabilities assumed related to the acquisition of Ocrex Limited 
that completed on 27 September 2019. Details are set out in note 15.1. 

All figures presented are rounded to the nearest £m, unless otherwise stated. 

New or amended accounting standards. 
The impacts of IFRS 16 “Leases” and Amendments to IFRS 3 “Business Combinations: Definition of a Business” which became 
effective for the first time this financial year are detailed below. There are no other IFRS, IAS amendments or IFRIC interpretations 
effective for the first time this financial year that have had a material impact on the Group. 

IFRS 16 
As disclosed in our Annual Report 2019, the Group has adopted IFRS 16 using the modified retrospective approach to transition 
permitted by the standard. Under this approach, the cumulative impact of the change in accounting policy is recognised in equity 
on 1 October 2019 and the financial statements for the prior year are not restated. IFRS 16 replaces the previous standard on lease 
accounting, IAS 17. 

Information on the changes resulting from the adoption of IFRS 16 and quantitative information on their impact at 1 October 2019 
are set out in note 17. 

Amendments to IFRS 3 
The Group has early adopted these amendments for business combinations and asset acquisitions occurring on or after  
1 October 2019, as permitted by the transitional provisions for the amendments. The amendments would otherwise have become 
mandatory for the Group’s business combinations and asset acquisitions occurring on or after 1 October 2020. The amendments 
clarify the definition of a business under IFRS 3 to help companies to determine whether an acquisition is of a business or a group 
of assets. The acquisition of a business is accounted for as a business combination whereas the acquisition of a group of assets 
is accounted for by allocating the cost of the transaction to the individual identifiable assets and liabilities on the basis of their 
relative fair values at the date of purchase. Goodwill is recognised only when acquiring a business. 

The amendments also introduce an optional “concentration test” that permits a simplified assessment of whether an acquired set 
of activities and assets is not a business. If substantially all of the fair value of the gross assets acquired is concentrated in a single 
identifiable asset or group of similar identifiable assets, the concentration test is met, and the acquisition is not of a business. 

The Group has applied the concentration test to the acquisition of HR Bakery Limited on 28 November 2019. The transaction met 
the test and as a result has been accounted for as an acquisition of a group of assets and primarily of an intangible technology 
asset. This treatment has not resulted in any material difference to the Group’s financial statements compared to accounting 
for the transaction as a business combination. 

Annual Report and Accounts 2020  |  The Sage Group plc.

171
171 

 
Basis of preparation and critical accounting estimates and judgements 
continued 

1 Basis of preparation and critical accounting estimates and judgements continued 
Going concern 
The Group’s business activities, together with the factors likely to affect its future development, performance and position,  
are set out in the Strategic Report on pages 2 to 77. 

The possible continuing and future impact of Covid-19 on the Group has been considered in the preparation of the financial 
statements including within our evaluation of critical accounting estimates and judgements which are detailed further below. 

The Directors have reviewed liquidity and covenant forecasts for the Group for the period to 31 March 2022, which reflect the 
expected impact of Covid-19 on trading. In addition to the global economic shock severe but plausible scenario (as described within 
the Viability Statement on pages 76 and 77), further stress testing has been performed with the impact of more severe increases 
in churn and significantly reduced levels of new customer acquisitions being considered. In these severe stress scenarios, the 
Group continues to have sufficient resources to continue in operational existence. In the event that more severe impacts occur, 
controllable mitigating actions are available to the Group should they be required. 

The Directors also reviewed the results of reverse stress testing performed to provide an illustration of the level of churn and 
deterioration in new customer acquisition which would be required to trigger a breach in the Group’s covenants or exhaust 
cash down to minimum working capital requirements. The probability of these factors occurring is deemed to be remote given 
the resilient nature of the subscription-based business model, robust balance sheet and continued strong cash conversion of 
the Group.  

After making enquiries, the Directors have a reasonable expectation that Sage has adequate resources to continue in operational 
existence for at least 12 months from the date of signing these financial statements. Accordingly, they continue to adopt the going 
concern basis in preparing the consolidated financial statements, in accordance with those parts of the Companies Act 2006 applicable 
to companies reporting under IFRS. 

Further details for adopting the going concern basis are set out in the Directors’ Report on page 149. 

Foreign currencies 
The consolidated financial statements are presented in sterling, which is the functional currency of the parent Company and the 
presentation currency for the consolidated financial statements. 

Foreign currency transactions are recorded at the rates of exchange prevailing on the dates of the transactions. Foreign currency 
monetary items are translated at the rates prevailing at the end of the reporting period. Non-monetary items that are measured 
in terms of historical cost in a foreign currency are not retranslated. 

Exchange differences arising on the settlements of monetary items and on the retranslation of monetary items are included in 
profit or loss for the period, except for foreign currency movements on intercompany balances where settlement is not planned or 
likely in the foreseeable future, in which case they are recognised in other comprehensive income. Foreign exchange movements 
on external borrowings which are designated as a hedge of the net investment in its related subsidiaries are recognised in the 
translation reserve.  

The assets and liabilities of the Group’s subsidiaries outside the UK are translated into sterling using period-end exchange rates. 
Income and expense items are translated at the average exchange rates for the period. Where differences arise between these 
rates, they are recognised in other comprehensive income and the translation reserve. 

When a foreign operation is partially disposed of or sold, exchange differences that were recorded in other comprehensive income 
are recycled in the income statement as part of the gain or loss on sale, with the exception of exchange differences recorded in 
equity prior to the transition to IFRS on 1 October 2004, in accordance with IFRS 1 “First-time Adoption of International Financial 
Reporting Standards”. 

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Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
 
 
Critical accounting estimates and judgements 
The preparation of financial statements requires the use of accounting estimates and assumptions by management. It also 
requires management to exercise its judgement in the process of applying the accounting policies. We continually evaluate our 
estimates, assumptions and judgements based on available information. The areas involving a higher degree of judgement or 
complexity are described below. 

The judgements and management’s rationale in relation to these accounting estimates and judgements are assessed and, where 
material in value or in risk, are discussed with the Audit and Risk Committee. 

Revenue recognition 
Approximately 35% of the Company’s revenue is generated from sales to partners rather than end users. The key judgement 
is determining whether the business partner is a customer of the Group. The key criteria in this determination is whether the 
business partner has taken control of the product. Considering the nature of Sage’s subscription products and support services, 
this is usually assessed based on whether the business partner has responsibility for payment, has discretion to set prices, and 
takes on the risks and rewards of the product from Sage. 

Where the business partner is a customer of Sage, discounts are recognised as a deduction from revenue.  

Where the business partner is not a customer of Sage and their part in the sale has simply been in the form of a referral, they 
are remunerated in the form of a commission payment. These payments are treated as contract acquisition costs.  

An additional area of judgement is the recognition and deferral of revenue on on-premise subscription offerings, for example the 
sale of a term licence with an annual maintenance and support contract as part of a subscription contract. In such instances, the 
transaction price is allocated between the constituent performance obligations on the basis of standalone selling prices (SSPs). 
Judgement is required when estimating SSPs. The Group has established a hierarchy to identify the SSPs that are used to allocate 
the transaction price of a customer contract to the performance obligations in the contract. Where SSPs for on-premise offerings 
are observable and consistent across the customer base, SSP estimates are derived from pricing history. Where there are no 
directly observable estimates available, comparable products are utilised as a basis of assessment or the residual approach is 
used. Under the residual approach, the SSP for the offering is estimated to be the total transaction price less the sum of the 
observable SSPs of other goods or services in the contract. The Group uses this technique in particular for estimating the term 
licence SSP sold as part of its on-premise subscription offerings as Sage has previously not sold term licences on a stand-alone 
basis (i.e. the selling price is uncertain). 

Goodwill impairment 
A key judgement is the ongoing appropriateness of the cash-generating units (“CGUs”) for the purpose of impairment testing.  
CGUs are assessed in the context of the Group’s evolving business model, the Sage strategy and the shift to global product 
development. Management continues to monitor goodwill at a regional level, thus it was determined that the use of CGUs 
based on geographical area of operation remains appropriate. 

The assumptions applied in calculating the value in use of the CGUs being tested for impairment is a source of estimation 
uncertainty. The key assumptions applied in the calculation relate to the future performance expectations of the business – 
average medium-term revenue growth and long-term growth rate – as well as the discount rate to be applied in the calculation.  

These key assumptions used in performing the impairment assessment, and further information on the level at which goodwill 
is monitored, are disclosed in note 6.1. 

Trade receivables 
Due to Covid-19 the timing and level of impact of business failures is uncertain. Therefore, the expected credit loss allowance 
against trade receivables is a source of estimation uncertainty. Current and expected collection of trade receivables since the 
start of the Covid-19 pandemic has been modelled on a region-specific basis, taking into account macroeconomic factors, such as 
revised GDP outlooks and government support available and other regional specific microeconomic factors. Management have 
provided an additional £17m expected credit loss provision representing an additional 6% loss rate above historical rates. 

Classification and measurement of businesses held for sale 
As detailed in note 15.3, certain of the Group’s businesses have been classified as businesses held for sale. Classification as held 
for sale requires judgements to be made on whether the qualifying criteria have been met. The Group considers these businesses 
to meet the criteria to be classified as held for sale for the following reasons: 

• Management has approved the plans to sell these businesses; 
• The businesses are available for immediate sale; 
• The sales are expected to be completed within one year from the date of initial classification; and 
• Active programmes to locate a buyer have been initiated and the businesses are being marketed for sale at a sales price 

reasonable in relation to their fair value.  

Annual Report and Accounts 2020  |  The Sage Group plc.

173
173 

 
 
Basis of preparation and critical accounting estimates and judgements 
continued 

1 Basis of preparation and critical accounting estimates and judgements continued 
The assets of businesses held for sale are measured at the lower of their carrying amount and their fair value less costs to sell. 
Determination of fair value less costs to sell requires estimates to be made of the selling price that might be obtained for the 
business and the costs to be incurred on completing the transaction. Management has reached this conclusion based upon its 
experience of similar transactions in the past and bids received from potential buyers to date.  

Leases 
Key judgements made in calculating the transition impact on the initial application of IFRS 16 include determining the lease term 
for property leases with extension or termination options and determining the incremental borrowing rates used as discount rates 
for property leases. For further information on the judgements made on the initial application of IFRS 16 to the Group’s accounting 
for leases, see note 17.  

Future accounting standards 
The Directors also considered the impact on the Group of new and revised accounting standards, interpretations or amendments 
which have been issued but were not effective for the Group for the year ended 30 September 2020. None are expected to have a 
material impact on the consolidated financial statements when first applied.

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Results for the year  

2 Segment information 

This note shows how Group revenue and Group operating profit are generated across the three reportable segments 
in which we operate, being Northern Europe, Central and Southern Europe and North America. The Group’s operations 
in Africa and the Middle East, Asia (including Australia) and Latin America do not meet the quantitative thresholds for 
disclosure as reportable segments under IFRS 8, and so are presented together in the analyses and described as 
International. This is explained further below. The Group’s Latin America operations were sold during the current year. 

For each geographical region, revenue and operating profit are compared to prior year in order to understand the 
movements in the year. This comparison is provided for statutory, underlying and organic revenue and statutory and 
underlying operating profit.  

• Statutory results reflect the Group’s results prepared in accordance with the requirements of IFRS.  
• “Underlying” and “underlying as reported” are non-GAAP measures. Underlying measures are adjusted to exclude items 
which would distort the understanding of the performance for the year or comparability between periods: a) Recurring 
items include purchase price adjustments including amortisation of acquired intangible assets and adjustments made 
to reduce deferred income arising on acquisitions, acquisition-related items, FX on intercompany balances and fair value 
adjustments; and b) Non-recurring items that management judge to be one-off or non-operational such as gains and 
losses on the disposal of assets, impairment charges and reversals, and restructuring related costs. Management applies 
judgement in determining which items should be excluded from underlying performance. See note 3.6 for details of 
these adjustments.  

In addition, the prior year underlying amounts are translated at current year exchange rates, so that exchange rate impacts 
do not distort comparisons. Prior year underlying amounts at prior year exchange rates are “underlying as reported”; prior year 
and current year amounts at current year exchange rates are “underlying”.  

• Organic is a non-GAAP measure. In addition to the adjustments made to the Underlying measures, the contributions from 
discontinued operations, disposals and assets held for sale of standalone businesses in the current and prior period are 
removed so that results can be compared to the prior year on a like-for-like basis. Results from acquired businesses are 
excluded in the year of acquisition. Adjustments are made to the comparative period to present prior period acquired 
businesses as if these had been part of the Group throughout the prior period. Acquisitions and disposals which occurred 
close to the start of the opening comparative period where the contribution impact would be immaterial are not adjusted.  

In addition, the following reconciliations are made in this note.  

• Revenue per segment reconciled to the profit for the year as per the income statement. 
• Statutory operating profit reconciled to underlying operating profit per segment (detailing the adjustments made). 

Annual Report and Accounts 2020  |  The Sage Group plc.

175
175 

 
 
Results for the year continued  

2 Segment information continued 

Accounting policy  
In accordance with IFRS 8 “Operating Segments”, information for the Group’s operating segments has been derived using 
the information used by the chief operating decision maker. The Group’s Executive Committee has been identified as the 
chief operating decision maker in accordance with its designated responsibility for the allocation of resources to operating 
segments and assessing their performance, through the Monthly Business Reviews chaired by the Chief Operating Officer. 
The Executive Committee uses organic and underlying data to monitor business performance. Operating segments are 
reported in a manner which is consistent with the operating segments produced for internal management reporting. 

The Group is organised into nine key operating segments (eight following the disposal of the Brazilian businesses during the 
year): North America (excluding North America Sage Intacct) (US and Canada), North America Sage Intacct, Northern Europe 
(UK and Ireland), Central Europe (Germany, Austria and Switzerland), France, Iberia (Spain and Portugal), Africa and the Middle 
East, Asia (including Australia) and Latin America. For reporting under IFRS 8, the Group is divided into three reportable segments. 
These segments are as follows: 

• North America (North America (excluding North America Sage Intacct) and North America Sage Intacct)  
• Northern Europe 
• Central and Southern Europe (Central Europe, France and Iberia) 

The remaining operating segments of Africa and the Middle East, Asia (including Australia) and Latin America do not meet 
the quantitative thresholds for presentation as separate reportable segments under IFRS 8, and so are presented together 
and described as International. They include the Group’s operations in South Africa, Australia, Singapore, Malaysia and Brazil.  

The reportable segments reflect the aggregation of the operating segments for Central Europe, France and Iberia, and 
also of those for North America (excluding North America Sage Intacct) and North America Sage Intacct. In each case, the 
aggregated operating segments are considered to share similar economic characteristics because they have similar long-
term gross margins and operate in similar markets. Central Europe, France and Iberia operate principally within the EU and 
the majority of their businesses are in countries within the Euro area. North America (excluding North America Sage Intacct) 
and North America Sage Intacct share the same North American geographical market and therefore share the same 
economic characteristics.  

Segment reporting 
The tables overleaf show a segmental analysis of the results for continuing operations. 

The revenue analysis in the table overleaf is based on the location of the customer which is not materially different from the 
location where the order is received and where the assets are located.  

Revenue categories are defined in note 3.1. 

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2.1 Revenue by segment 

Recurring revenue by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

Recurring revenue 

Other revenue by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

Other revenue 

Total revenue by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

Total revenue 

Total recurring revenue by type 

Software Subscription Revenue 

Other Recurring Revenue 

Recurring revenue 

Year ended 30 September 2020 

Change 

Statutory and 
Underlying 
£m 

Organic 
adjustments*
£m 

Organic 
£m 

Statutory 

Underlying 

Organic 

634

377

508

175

–

–

(41)

(61)

634

377

467

114

1,694

(102)

1,592

10.4% 

10.6% 

3.7% 

(15.5%) 

5.1% 

10.5%

10.7%

4.2%

(4.9%)

6.8%

58

35

82

34

209

692

412

590

209

–

(17)

(5)

(11)

(33)

–

(17)

(46)

(72)

58

18

77

23

(30.0%) 

(30.0%)

(46.6%) 

(46.6%)

(30.3%) 

(30.1%)

(40.2%) 

(34.4%)

176

(35.3%) 

(34.2%)

692

395

544

137

5.3% 

1.4% 

(2.9%) 

(20.9%) 

(1.7%) 

5.4%

1.4%

(2.4%)

(11.5%)

0.0%

1,903

(135)

1,768

Year ended 30 September 2020 

Statutory and 
Underlying 
£m 

Organic 
adjustments*
£m 

Organic 
£m 

10.9%

9.4%

4.2%

10.7%

8.5%

(15.6%)

(32.8%)

(28.9%)

(33.2%)

(26.1%)

8.1%

6.3%

(2.2%)

(0.2%)

3.7%

Change 

Statutory 

Underlying 

Organic 

1,210

484

1,694

(69)

(33)

(102)

1,141

451

1,592

16.0% 

(15.0%) 

5.1% 

18.3%

(14.1%)

6.8%

20.5%

(13.4%)

8.5%

Annual Report and Accounts 2020  |  The Sage Group plc.

177
177 

 
 
 
 
 
 
 
 
 
 
 
 
Results for the year continued  

2 Segment information continued 

Recurring revenue by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

Recurring revenue 

Other revenue by segment** 

North America 

Northern Europe 

Central and Southern Europe 

International 

Other revenue 

Total revenue by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

Total revenue 

Total recurring revenue by type 

Software Subscription Revenue 

Other Recurring Revenue 

Recurring revenue 

Notes: 

Statutory and 
Underlying
as reported
£m 

Impact on 
foreign
exchange
£m 

Underlying 
£m 

Organic 
adjustments* 
£m 

Organic
£m 

Year ended 30 September 2019 

574

341

490

207

1,612

83

65

118

58

324

657

406

608

265

1,936

–

–

(3)

(23)

(26)

–

–

(1)

(5)

(6)

–

–

(4)

(28)

(32)

574 

341 

487 

184 

1,586 

83 

65 

117 

53 

318 

657 

406 

604 

237 

1,904 

(2) 

4 

(39) 

(81) 

(118) 

(14) 

(39) 

(9) 

(19) 

(81) 

(16) 

(35) 

(48) 

(100) 

(199) 

572

345

448

103

1,468

69

26

108

34

237

641

371

556

137

1,705

Year ended 30 September 2019 

Statutory and 
Underlying
as reported
£m 

Impact on 
foreign
exchange
£m 

Underlying 
£m 

Organic 
adjustments* 
£m 

1,043

569

1,612

(20)

(6)

(26)

1,023 

563 

1,586 

(76) 

(42) 

(118) 

Organic
£m 

947

521

1,468

*  Adjustments relate to the disposal of Sage Pay and the Group’s Brazilian business and assets held for sale in the current year (note 15.3) and the acquisition 

of Ocrex Limited and disposal of Sage Payroll Solutions in the prior year.  

**  Previously reported as Software and software-related services and Processing revenue categories. 

2.2 Operating profit by segment 

Statutory 
£m 

Underlying 
adjustments  
£m 

Underlying 
£m 

Organic 
adjustments 
£m 

Organic 
£m 

Statutory 

Underlying 

Organic 

Year ended 30 September 2020 

Change 

Operating profit by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

Total operating profit 

127 

266 

65 

(54) 

404 

28 

(138) 

34 

83 

7 

155

128

99

29

411

–

(4)

(8)

(8)

(20)

155

124

91

21

391

(0.4%) 

98.5% 

(46.1%) 

n/a 

5.8% 

17.1% 

(18.1%) 

(22.2%) 

18.4% 

(6.7%) 

16.8%

(12.6%)

(21.3%)

35.5%

(3.7%)

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Statutory
£m 

Underlying 
adjustments 
£m 

Underlying
as reported
£m 

Impact of
foreign
exchange
£m 

Underlying 
£m 

Organic 
adjustments  
£m 

Organic
£m 

Year ended 30 September 2019 

Operating profit by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

Total operating profit 

128

134

120

–

382

5

23

9

29

66

133

157

129

29

448

(1)

–

(1)

(5)

(7)

132 

157 

128 

24 

441 

– 

(15) 

(12) 

(8) 

(35) 

The results by segment from continuing operations were as follows: 

North 
America 
£m 

692

127

Northern 
Europe 
£m 

412

266

Central and 
Southern 
Europe 
£m 

590

65

Total  
reportable 
segments 
£m 

1,694 

458 

International 
£m 

209 

(54) 

Year ended 30 September 2020 

Note 

Revenue 

Segment statutory operating profit 

Finance income  

Finance costs 

Profit before income tax  

Income tax expense 

Profit for the year – continuing operations 

3.5

3.5

4

Reconciliation of underlying operating profit to statutory operating profit: 

Underlying operating profit 

Amortisation of acquired intangible assets (note 3.6) 

Other acquisition-related items (note 3.6) 

Non-recurring items (note 3.6) 

Statutory operating profit 

North 
America 
£m 

Northern 
Europe 
£m 

Central and 
Southern 
Europe 
£m 

Total  
reportable 
segments 
£m 

International 
£m 

155

(21)

(7)

–

127

128

(8)

(7)

153

266

99

(4)

(4)

(26)

65

382 

(33) 

(18) 

127 

458 

29 

– 

(2) 

(81) 

(54) 

The results by segment from continuing operations were as follows: 

North
America
£m 

657

128

Northern
Europe
£m 

406

134

Central and 
Southern 
Europe
£m 

608

120

Total  
reportable 
segments 
£m 

1,671 

382 

International 
£m 

265 

– 

Year ended 30 September 2019 

Note 

Revenue 

Segment statutory operating profit 

Finance income  

Finance costs 

Profit before income tax  

Income tax expense 

Profit for the year – continuing operations 

3.5

3.5

4

132

142

116

16

406

Group 
£m 

1,903

404

3

(34)

373

(63)

310

Group 
£m 

411

(33)

(20)

46

404

Group
£m 

1,936

382

8

(29)

361

(95)

266

Annual Report and Accounts 2020  |  The Sage Group plc.

179
179 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Results for the year continued  

2 Segment information continued 
2.2 Operating profit by segment continued 
Reconciliation of underlying operating profit to statutory operating profit: 

Underlying operating profit as reported 

Amortisation of acquired intangible assets (note 3.6) 

Other acquisition-related items (note 3.6) 

Non-recurring items (note 3.6) 

Statutory operating profit 

North
America
£m 

Northern
Europe
£m 

Central and
Southern
Europe
£m 

Total  
reportable  
segments 
£m 

International 
£m 

133

(19)

(9)

23

128

157

(6)

(5)

(12)

134

129

(5)

–

(4)

120

419 

(30) 

(14) 

7 

382 

29 

(1) 

(7) 

(21) 

– 

Group
£m 

448

(31)

(21)

(14)

382

Impairment losses of £19m reported by the Group relate to Asia goodwill included within International in the results (2019: £nil).  

2.3 Analysis by geographic location 
Management considers countries which generate more than 10% of total Group revenue to be material. Additional disclosures 
have been provided below to show the proportion of revenue from these countries.  

Revenue by individually significant countries 

USA  

UK  

France 

Other individually immaterial countries  

 2020 
£m 

593 

383 

273 

654 

2019
£m 

561

380

277

718

1,903 

1,936

Management considers countries which contribute more than 10% to total Group non-current assets to be material. Additional 
disclosures have been provided below to show the proportion of non-current assets from these countries. 

Non-current assets presented below excludes deferred tax assets, post-employment benefit assets and financial instruments. 

Non-current assets by geographical location 

USA 

UK  

France 

Other individually immaterial countries 

Note: 

 2020 
£m 

1,369 

424 

250 

304 

2019 
Restated*
£m 

1,425

371

237

412

2,347 

2,445

*   Restated for finalisation of the fair value of assets acquired and liabilities assumed in the acquisition of Ocrex Limited, completed in 2019 (see notes 1 and 15.1) 

and to present Intacct goodwill within the USA category (£495m). 

3 Profit before income tax 

This note sets out the Group’s profit before tax, by looking in more detail at the key operating costs, including a breakdown 
of the costs incurred as an employer, research and development costs, the cost of the external audit of the Group’s financial 
statements and finance costs. This note also sets out the Group’s revenue recognition policy. 

In addition, this note explains the accounting applied to leases entered into by the Group as a lessee and analyses the 
amounts recognised for leases on the balance sheet and in the income statement. For 2019 (prior to the adoption of IFRS 16), 
this note analyses the future amounts payable under operating lease agreements, which the Group had entered into as at the 
year end. These commitments are not included as liabilities in the 2019 consolidated balance sheet.  

This note also provides a breakdown of any material recurring and non-recurring items that have been reported separately on 
the face of the income statement. 

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3.1 Revenue 

Accounting policy  
With effect from 1 October 2019, the Group reports revenue under two revenue categories and the basis of recognition for 
each category is described below: 

Category and examples 

Accounting treatment 

Recurring revenue 
Subscription contracts 
Maintenance and support contracts 

Other revenue 
Software and software-related services 
• Perpetual software licences 
• Upgrades to perpetual licences 
• Professional services 
• Training 
• Hardware and stationery 

Recurring revenue is revenue earned from customers for the provision of a good or service 
over a contractual term, with the customer being unable to continue to benefit from the 
full functionality of the good or service without ongoing payments. 
Subscription revenue is recurring revenue earned from customers for the provision of a 
good or service over a contractual term. In the event that the customer stops paying, they 
lose the legal right to use the software and the Group has the ability to restrict the use of 
the product or service. 
Subscription revenue and maintenance and support revenue are usually recognised on a 
straight-line basis over the term of the contract as control is transferred to the customer 
(including non-specified upgrades, when included). An exception is revenue from term 
licences embedded within a subscription contract for software with significant standalone 
functionality which are expected to recur upon renewal of the subscription offering. 
Revenue for these term licences is recognised when control is transferred at inception 
of each subscription contract period. 

Perpetual software licences with significant standalone functionality and specified 
upgrades revenue are recognised when the control relating to the licence has been 
transferred. This is when the goods have left the warehouse to be shipped to the customer 
or when electronic delivery has taken place. 
Other product revenue (which includes hardware and stationery) is recognised as the 
products are shipped to the customer. 
Other services revenue (which includes the sale of professional services and training) is 
recognised when delivered, or by reference to the stage of completion of the transaction 
at the end of the reporting period. This assessment is made by comparing the proportion 
of contract costs incurred to date to the total expected costs to completion. 

Processing revenue 
• Payment processing services  
• Payroll processing services 

Processing revenue is revenue earned from customers for the processing of payments 
or where Sage colleagues process our customers’ payroll.  
Processing revenue is recognised at the point that the service is rendered on a per 
transaction basis. 

Prior to 1 October 2019, the Group reported three revenue categories: Recurring revenue, Software and software-related 
services and Processing revenue. The aggregation of Software and software-related services and Processing revenue into 
the Other revenue category reflects the focus on recurring revenue and the divestment of certain processing businesses. 
There has been no change to the revenue recognition policy compared to the year ended 30 September 2019. 

Identification of performance obligations 
When the Group enters into an agreement with a customer, goods and services deliverable under the contract are identified 
as separate performance obligations (“obligations”) to the extent that the customer can benefit from the goods or services on 
their own and that the separate goods and services are considered distinct from other goods and services in the agreement. 
Where individual goods and services do not meet the criteria to be identified as separate obligations they are aggregated with 
other goods and/or services in the agreement until a separate obligation is identified.  

Typically, the products and services outlined in the categories of revenue section qualify as separate performance obligations 
and the portion of the contractual fee allocated to them is recognised separately. However, certain on-premise subscription 
contracts, which combine the delivery of on-premise software and maintenance and support services, require unbundling. 
Sage cloud native services usually do not require unbundling as the terms usually do not provide the customer with a right 
to terminate the hosting contract and take possession of the software. 

When selling goods or services, in certain instances, customers pay a non-refundable contract sign-up fee when they enter 
into a new initial contract for a software product, and no equivalent fee is payable on subsequent renewals. The Group applies 
judgement in determining whether such sign-up fees provide a material right to the customer that the customer would not 
receive without entering into that contract. In applying this judgement, the Group considers whether the options entitle the 
customer to a discount that exceeds the discount that would normally be granted for the respective goods or services if they 
were to be sold without the option. Where this is the case, the non-refundable contract sign-up fee is treated as a separate 
performance obligation. 

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181
181 

 
 
 
Results for the year continued  

3 Profit before income tax continued 
3.1 Revenue continued 

Determination of transaction price and standalone selling prices 
The Group determines the transaction price it is entitled to in return for providing the promised obligations to the customer 
based on the committed contractual amounts, net of sales taxes and discounts. Contract terms generally are monthly or 
annual and customers either pay up-front or over the term of the related service agreement. 

The transaction price is allocated between the identified obligations according to the relative standalone selling prices (SSPs) 
of the obligations. The SSP of each obligation deliverable in the contract is determined according to the prices that the Group 
would obtain by selling the same goods and/or services included in the obligation to a similar customer on a standalone basis. 
See “Critical accounting estimates and judgements” in note 1 for details. 

Timing of recognition  
Revenue is recognised when the respective obligations in the contract are delivered to the customer and payment 
remains probable. 

• Licences for standard on-premise software products are typically delivered by providing the customer with access to 

download the software. The licence period starts when such access is granted. Licence revenue is recognised at a point in 
time or over time depending on whether the Group delivers software with significant standalone functionality or software 
which is dependent on updates for ongoing functionality. The Group recognises revenue for these licences which have 
significant standalone functionality at the point in time when the customer has access to and control over the software. 
For licences which are dependent on updates for ongoing functionality, the Group recognises revenue based on time 
elapsed and thus rateably over the term of the contract. Typically, this includes our payroll and tax compliance software. 
• Where the Group’s performance obligation is the grant of a right to continuously access a cloud offering for a certain term, 

revenue is recognised based on time elapsed and thus rateably over the term.  

• Maintenance and support revenue is typically recognised based on time elapsed and thus rateably over the term of the 

support arrangement. Under the standardised maintenance and support services, the Group’s performance obligation is to 
stand ready to provide technical product support and unspecified updates, upgrades and enhancements on a when-and-if-
available basis. The customers simultaneously receive and consume the benefits of these services.  

• Professional services and training revenue are typically recognised over time. Where the Group stands ready to provide 

the service (such as access to learning content), revenue is recognised based on time elapsed and thus rateably over the 
service period. Consumption-based services (such as separately identifiable professional services and premium support 
services, messaging services, and classroom training services) are recognised over time as the services are utilised, 
typically following the percentage-of-completion method or rateably.  

• Non-refundable contract sign-up fees that qualify as separate performance obligations are recognised as revenue over the 

anticipated period of benefit to the customer, which takes account of the likelihood of the customer renewing the contract.  

Identification of contract with the customer  
When the Group sells goods or services through a business partner, a key consideration is determining whether the business 
partner or the end user is Sage’s customer. The key criteria in this determination is whether the business partner has taken 
control of the product. Considering the nature of Sage’s subscription products and support services, this is usually assessed 
based on whether the business partner has responsibility for payment, has discretion to set prices, and takes on the risks and 
rewards of the product from Sage. See “Critical accounting estimates and judgements” in note 1 for details. 

Principal versus agent considerations 
When the Group has control of third-party goods or services prior to delivery to a customer, then the Group is the principal in 
the sale to the customer. As a principal, receipts from customers and payments to suppliers are reported on a gross basis in 
revenue and cost of sales. If the Group does not have control of third-party goods or services prior to transfer to a customer, 
then the Group is acting as an agent for the other party and revenue in respect of the relevant obligations is recognised net of 
any related payments to the supplier and reported revenue represents the margin earned by the Group. Whether the Group is 
considered to be the principal or an agent in the transaction depends on analysis by management of both the legal form and 
substance of the agreement between the Group and its supplier. This takes into account whether Sage bears the price, 
inventory and performance risks associated with the transaction. 

Practical expedients 
As the majority of contracts have a term of one year or less, the Group has applied the following practical expedients. 

• The aggregate transaction price allocated to the unsatisfied or partially unsatisfied performance obligations at the end of 

the reporting period is not disclosed. 

• Any financing component is not considered when determining the transaction price. 

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3.2 Operating profit  

Accounting policy 
Cost of sales includes items such as third-party royalties, transaction and credit card fees related to the provision of payment 
processing services and the cost of hardware and inventories. These also include the third-party costs of providing training 
and professional services to customers. All other operating expenses incurred in the ordinary course of business are recorded 
in selling and administrative expenses. 

The following items have been included in arriving at operating profit from continuing operations 

Staff costs  

Depreciation of property, plant and equipment 

Amortisation of intangible assets  

Customer acquisition amortisation expense 

Impairment of goodwill 

Impairment of property, plant and equipment 

Net gain on disposal of subsidiaries 

Other operating lease rentals payable (applicable only for 2019 under IAS 17) 

Other acquisition-related items 

Note  

7 

6.2 

8.1 

3.6 

7 

3.6 

3.6 

 2020 
£m 

928

79

45

99

19

14

(141)

–

20

2019
£m 

885

34

44

76

–

3

(28)

30

21

The Group incurred £252m (2019: £220m) of research and development expenditure in the year, of which £218m (2019: £194m) 
relates to total Group staff costs included above. See note 6.2 for the research and development accounting policy.  

Depreciation of property, plant and equipment includes £33m of accelerated depreciation charge relating to the Group’s UK 
flagship office move from North Park to Cobalt Business Park, announced on 1 July 2019 (2019: £12m). As a result, the Group 
has reviewed its estimates of the useful lives and residual values of the assets relating to the existing site. These assets are 
presented in the balance sheet within property, plant and equipment. The effect of these changes in estimates is to depreciate 
the remaining carrying amounts of these assets down to their revised residual values over the period July 2019 to the date at 
which the relocation is expected to be complete and the existing property vacated. Currently the relocation date is expected 
to be complete by 30 June 2021. This reflects a delay compared to the original estimate of 30 September 2020 as a result of  
Covid-19. This has resulted in a decrease of £15m in the amount of depreciation charged in the income statement in the year 
ended 30 September 2020 compared to the charge that would have been recognised if there was no delay and a corresponding 
increase in the depreciation charge for the year ending 30 September 2021. These accelerated depreciation charges are 
classified as non-recurring adjustments between underlying and statutory results as explained in note 3.6. Expenses incurred 
whilst preparing the new property for occupation, including related lease costs, are capitalised as leasehold improvement assets 
within property, plant and equipment. Expenses incurred during the period of inactivity while the project was delayed have not 
been capitalised.  

Services provided by the Group’s auditor and network firms 
During the year, the Group (including its overseas subsidiaries) obtained the following services from the Group’s auditor at costs 
as detailed below: 

Fees payable to the Group’s auditor for the audit of the Company and the consolidated accounts  

Fees payable to the Group’s auditor for the audit of the Company’s subsidiaries  

Fees payable to the Group’s auditor for audit-related assurance services* 

Total audit and audit related services 

Other non-audit services 

Total fees 

Note: 

* 

Includes costs relating to half year review. 

2020 
£m 

2019
£m 

2

3

–

5

–

5

2

3

–

5

–

5

A summary of the Board’s policy in respect of the procurement of non-audit services for the Group’s auditor is set out on page 119. 

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183
183 

 
 
 
 
 
 
 
Results for the year continued  

3 Profit before income tax continued 
3.3 Employees and Directors 

Average monthly number of people employed (including Directors) 

By segment: 

North America  

Northern Europe  

Central and Southern Europe 

International 

Staff costs (including Directors on service contracts) 

Wages and salaries  

Social security costs  

Post-employment benefits 

Share-based payments  

 2020 
number 

2019 
number 

2,592 

3,279 

4,407 

2,228 

2,551

2,865

4,334

3,005

12,506 

12,755

2020 
£m 

827 

104 

22 

29 

982 

2019
£m 

788

104

18

32

942

Note 

10 

14.2 

Staff costs include a total of £54m of capitalised commission costs which are amortised over the expected contract life including 
probable contract renewals (2019: £57m). 

Key management compensation  

Salaries and short-term employee benefits  

Share-based payments  

2020 
£m 

8 

4 

12 

2019
£m 

9

7

16

Key management personnel are deemed to be members of the Group’s Executive Committee and the Non-executive Directors as 
shown on pages 80 to 83. The key management figures given above include the Executive Directors of the Group. 

3.4 Leases  

Accounting policy 
The Group’s new IFRS 16 accounting policy is disclosed below. This policy has been applied with effect from 1 October 2019. 
Comparative information for 2019 has not been restated and is presented in accordance with the Group’s previous policy. 
Differences between IFRS 16 and the policy applied to the 2019 comparatives and quantification of the impact of implementing 
the new standard are disclosed in note 17.  

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3.4 Leases  

The Group as lessee 
The Group recognises lease assets and lease liabilities on the balance sheet for most of its leases to account for the right 
to use leased items and the obligation to make future lease payments. Lease liabilities are measured at the present value of 
future lease payments over the lease term. The lease term is determined as the non-cancellable term of the lease, together 
with any periods covered by an option to extend the lease if the option is reasonably certain to be exercised, or any periods 
covered by an option to terminate the lease, if the option is reasonably certain not to be exercised. Lease payments normally 
include fixed payments (including in substance fixed payments), a deduction for any lease incentives receivable and variable 
lease payments that depend on an index or a rate. In the event that a lease includes an exercise price for a purchase option 
that is reasonably certain to be exercised, or a termination penalty that is reasonably certain to be incurred, these too are 
included in lease payments as are any amounts expected to be paid under any residual value guarantees. Variable lease 
payments that do not depend on an index or a rate are not included in the lease liability but are recognised as an expense 
when incurred. 

Lease payments are discounted using the incremental borrowing rate applicable to the lease at the lease commencement 
date, as the rate implicit in the lease cannot normally be readily determined. Lease assets are recognised at the amount of the 
lease liability, adjusted where applicable for any lease payments made or lease incentives received before commencement of 
the lease, direct costs incurred at the commencement of the lease and estimated restoration costs to be incurred at the end 
of the lease. When IFRS 16 is applied for the first time, the standard permits certain departures from these policies as practical 
expedients. The practical expedients used by the Group on transition to IFRS 16 are explained in note 17. 

Right-of-use assets are presented within property, plant and equipment and depreciated on a straight-line basis over the 
shorter of their useful life and the lease term. Their carrying amounts are measured at cost less accumulated depreciation 
and impairment losses. Lease liabilities are presented within current and non-current borrowings. Over the lease term, 
the carrying amounts of lease liabilities are increased to reflect interest on the liability and reduced by the amount of lease 
payments made. A lease liability is remeasured if there is a modification, a change in the lease term or a change in lease 
payments. The costs of these leases are recognised in the income statement split between the depreciation of the lease 
asset and the interest charge on the lease liability. Depreciation is presented within selling and administrative expenses 
and interest charges within finance costs. 

This policy applies mainly to the Group’s leases for properties and vehicles. For short-term leases with a lease term 
of 12 months or less and leases of low value items, the Group has elected to apply the exemptions available under the 
standard. For these leases, rentals payable are charged to the income statement on a straight-line basis as an operating 
expense presented within selling and administrative expenses. Where rent payments are prepaid or accrued, their balances 
are reported under prepayments and accruals respectively. The low value exemption has been applied to most of the Group’s 
leases of IT and other office equipment.  

The Group leases various office and warehouse properties and vehicles, plant and equipment under non-cancellable lease 
agreements. Leases of properties have a range of lease terms, up to a maximum of 15 years. Other leases are generally for 
lease terms of 3 or 4  years. Property leases include various contractual terms, most commonly variable lease payments and 
termination and extension options. 

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185
185 

 
 
 
Results for the year continued  

3 Profit before income tax continued 
The carrying amounts of right-of-use assets and their movements during the year are presented in note 7. 

The carrying amounts of lease liabilities and their movements during the year are below.  

At 30 September 2019  

Lease liabilities on transition to IFRS 16 

Additions 

Interest charge in the year 

Payment of lease liabilities 

Transfer to liabilities held for sale 

Exchange movement 

Presented as 

Borrowings – current 

Borrowings – non-current 

The maturity analysis of lease liabilities is included in note 13.2. 

Amounts recognised in profit and loss for leases are as follows: 

Depreciation of right-of-use assets 

Interest expense charge on lease liabilities 

Lease expense from short-term leases and leases of low value assets  
(included in selling and administrative expenses) 

Note 

12.4 

12.4 

Note 

3.5 

2020 
£m 

–

135

30

4

(42)

(9)

(5)

113

20

93

2020 
£m 

25

4

5

34

Total cash outflows for leases in the year, including interest payments and outflows related to short-term leases and leases of 
low value assets, was £47m. 

At 30 September 2019, prior to the application of IFRS 16, the Group had the following future amounts payable under operating 
lease agreements accounted for under IAS 17. 

Total future minimum lease payments under non-cancellable operating leases falling due for payment as follows: 

Within one year  

Later than one year and less than five years  

After five years  

2019
Property, vehicles, 
plant and equipment 
£m 

30

76

56

162

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3.5 Finance income and costs  

Accounting policy 
Finance income and costs are recognised using the effective interest method. Finance costs are recognised in the income 
statement simultaneously with the recognition of an increase in a liability or the reduction in an asset. Derivative financial 
instruments are measured at fair value through profit or loss. Foreign currency movements on intercompany balances are 
recognised in the profit and loss account unless settlement is not planned or likely in the foreseeable future, in which case 
they are recognised in other comprehensive income.  

Finance income: 

Interest income on short-term deposits 

Foreign currency movements on intercompany balances 

Finance income 

Finance costs: 

Finance costs on bank borrowings 

Finance costs on US senior loan notes 

Interest charge on lease liabilities 

Foreign currency movements on intercompany balances 

Amortisation of issue costs  

Finance costs 

Finance costs – net 

2020 
£m 

2019
£m 

3

–

3

(7)

(16)

(4)

(6)

(1)

(34)

(31)

6

2

8

(11)

(16)

–

–

(2)

(29)

(21)

3.6 Adjustments between underlying and statutory results 

Accounting policy 
The business is managed and measured on a day-to-day basis using underlying results. To arrive at underlying results, certain 
adjustments are made for items that are individually important and which could, if included, distort the understanding of the 
performance for the year and the comparability between periods.  

Management applies judgement in determining which items should be excluded from underlying performance.  

Recurring items 
These are items which occur regularly but which management judge to have a distorting effect on the underlying results 
of the Group. These items relate mainly to fair value adjustments on financial instruments and merger and acquisition 
(“M&A”) related activity, although other types of recurring items may arise. M&A activity by its nature is irregular in its 
impact and includes amortisation of acquired intangible assets, adjustments to acquired deferred income and acquisition 
and disposal-related costs, including integration costs relating to an acquired business and acquisition-related remuneration. 
Foreign currency movements on intercompany balances that are charged through the income statement are excluded from 
underlying results, so that exchange rate impacts do not distort comparisons. Recurring items are adjusted each year 
irrespective of materiality to ensure consistent treatment.  

Non-recurring items 
These are items which are non-recurring and are adjusted on the basis of either their size or their nature. These items 
can include, but are not restricted to, gains and losses on the disposal of assets, impairment charges and reversals, and 
restructuring-related costs. As these items are one-off or non-operational in nature, management considers that they 
would distort the Group’s underlying business performance. 

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Results for the year continued  

3 Profit before income tax continued 

M&A activity-related items 

Amortisation of acquired intangibles 

Net gain on disposal of subsidiaries 

Impairment of assets held for sale 

Other M&A activity-related items  

Other items 

Restructuring costs 

Impairment of goodwill 

Property restructuring costs 

Office relocation 

Total adjustments made to operating profit  

Gain on foreign currency movements on intercompany balances 

Total adjustments made to profit before income tax 

Recurring 
2020 
£m 

Non-recurring 
2020 
£m 

Total 
2020 
£m 

Recurring 
2019 
£m 

Non-recurring 
2019 
£m 

Total
2019
£m 

33

–

–

20

–

–

–

–

53

6

59

–

(141)

33

(141)

–

–

22

19

21

33

(46)

–

(46)

–

20

22

19

21

33

7

6

13

31 

– 

– 

21 

– 

– 

– 

– 

52 

(2) 

50 

– 

(28) 

14 

– 

– 

– 

16 

12 

14 

– 

14 

31

(28)

14

21

–

–

16

12

66

(2)

64

Recurring items 
Acquired intangibles are assets which have previously been recognised as part of business combinations or similar transactions. 
These assets are predominantly brands, customer relationships and technology rights. Further details including specific 
accounting policies in relation to these assets can be found in note 6.2.  

Other M&A activity-related items relate to completed transaction costs and include advisory, legal, accounting, valuation and 
other professional or consulting services as well as acquisition-related remuneration, directly attributable integration costs and 
any required provision for future selling costs for assets held for sale. £4m (2019: £nil) of these costs have been paid in the year 
while the remainder is expected to be paid in subsequent financial years. Further details can be found in note 15.3. 

Foreign currency movements on intercompany balances of £6m (2019: credit of £2m) occur due to retranslation of intercompany 
balances other than those where settlement is not planned or likely in the foreseeable future. The balance arises in the current 
year due to fluctuation in exchange rates, predominantly the movement in Euro and US Dollar compared to sterling.  

Non-recurring items 
Net credit in respect of non-recurring items amounted to £46m (2019: charges of £14m). 

Following challenging current trading and economic conditions in Asia, an impairment of goodwill by £19m (2019: £nil) relating to 
the Asia group of CGUs has been recognised. See note 6.1 for further details. 

Restructuring costs of £22m (2019: £nil) are in relation to the changes in the Professional Services division across a number of 
geographic regions announced during the year reflecting the continued de-prioritisation of low margin professional services. 
£1m (2019: £nil) of these costs have been paid in the year while the remainder is expected to be paid in the subsequent financial year. 

Property restructuring costs of £21m (2019: £16m) relate to the reorganisation of the Group’s properties and consist of net lease exit 
costs, £2m of which was paid in cash, following consolidation of office space and £14m impairment of leasehold and other related 
assets that are no longer in use. This is one programme that has bridged two financial years therefore the Group has continued to 
present these costs as non-recurring.  

Office relocation costs relate to the incremental depreciation charge resulting from accelerated depreciation following the 
announced UK office move. Further details can be found in note 3.2. 

The net gain on disposal of subsidiaries relates to the disposal of Sage Pay (gain: £193m) and the Brazilian business (loss: £52m). 
Further details can be found in note 15.3. 

In the prior year, the £28m net gain on disposal of subsidiaries related to the sale of Sage Payroll Solutions and the Group’s 
South African payments business. 

The prior year impairment of assets held for sale related to the Brazilian business which was subsequently disposed of in the 
current year. 

See note 4 for the tax impact of these adjustments.  

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4 Income tax expense 

This note analyses the tax expense for this financial year which includes both current and deferred tax. Current tax expense 
represents the amount payable on this year’s taxable profits and any adjustments relating to prior years. Deferred tax is an 
accounting adjustment to recognise liabilities or benefits that are expected to arise in the future due to differences between 
the carrying values of assets and liabilities and their respective tax bases. 

This note outlines the tax accounting policies, analyses the current and deferred tax expenses in the year and presents a 
reconciliation between profit before tax in the income statement multiplied by the UK rate of corporation tax and the tax 
expense for the year. 

Accounting policy 
The taxation expense for the year represents the sum of current tax payable and deferred tax. The expense is recognised in 
the income statement, in the statement of comprehensive income or in equity according to the accounting treatment of the 
related transaction. 

Current tax payable or receivable is based on the taxable income for the period and any adjustment in respect of prior periods. 
Current tax is calculated using tax rates that have been enacted or substantively enacted at the end of the reporting period. 

Deferred tax arises due to certain temporary differences between the carrying amounts of assets and liabilities in the financial 
statements and the corresponding tax bases (note 11). 

Analysis of expense in the year  

Current income tax  

• Current tax on profit for the year 

• Adjustment in respect of prior years  

Current income tax 

Deferred tax 

Origination and reversal of temporary differences 

Adjustment in respect of prior years 

Deferred tax 

The current year tax expense is split into the following: 

Underlying tax expense 

Tax credit on adjustments between the underlying and statutory operating profit 

Income tax expense reported in income statement 

 Note 

2020 
£m 

2019
£m 

91

(9)

82

(21)

2

(19)

87

(24)

63

91

3

94

5

(4)

1

116

(21)

95

11 

The tax on items credited to other comprehensive income was insignificant in both 2020 and 2019. Deferred tax charge relating to 
share options and IFRS 16 of £2m has been recognised directly in equity (2019: £4m relating to share options and IFRS 15 and 9).

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Results for the year continued  

4 Income tax expense continued 
The effective tax rate for the year is lower (2019: higher) than the rate of UK corporation tax applicable to the Group of 19% (2019: 19%). 
The differences are explained below: 

Profit before income tax 

Statutory profit before income tax multiplied by the rate of UK corporation tax of 19% (2019: 19%)  

Tax effects of: 

Adjustments in respect of prior years 

Foreign tax rates in excess of UK rate of tax 

US tax reform 

Non-deductible expenses and permanent items 

Other corporate taxes (withholding tax, business tax) 

Tax incentive claims  

Non-taxable gain on disposal 

At the effective income tax rate of 17% (2019: 26%) 

Income tax expense reported in the income statement 

2020 
£m 

373 

71 

(7) 

16 

1 

7 

11 

(13) 

(23) 

63 

63 

2019
£m 

361

69

(1)

20

1

6

7

(7)

–

95

95

The effective tax rate on statutory profit before tax was 17% (2019: 26%), whilst the effective tax rate on underlying profit before tax 
on continuing operations was 23% (2019: 27%). The statutory effective tax rate is lower than the underlying effective tax rate mainly 
due to non-taxable accounting net gains on our FY20 disposals, offset by non-tax-deductible charges relating to the impairment 
of goodwill in respect of the Asia business and accelerated depreciation relating to the relocation of our North Park office in 
Newcastle. The underlying effective tax rate is higher than the UK corporation tax rate applicable to the Group primarily due to the 
geographic profile of the Group, the inclusion of local business taxes in the corporate tax expense offset by innovation tax credits 
for registered patents and software, and research and development activities which are government tax incentives in a number of 
operating territories. The underlying effective tax rate was reduced in FY20 principally as a result of changes in the French patent 
box regime and non-recurring adjustments in some of our operating territories. 

The Group recognises certain provisions and accruals in respect of tax which involve a degree of estimation and uncertainty where 
the tax treatment cannot finally be determined until a resolution has been reached by the relevant tax authority. This approach 
resulted in providing £27m at 30 September 2020 (2019: £27m). 

The tax provision is sensitive to a number of issues which are not always within the control of the Group and are often dependent 
on the efficiency of the legal processes in the relevant taxing jurisdictions in which the Group operates. Issues can take many 
years to resolve and assumptions on the likely outcome have therefore been made by management.  

Management has applied the principles set out in IFRIC 23 in determining the measurement of uncertain tax positions. In making 
these estimates, management’s judgement was based on various factors including: 

• the status of recent and current tax audits and enquiries; 
• the results of previous claims; and  
• any changes to the relevant tax environment. 

When making this assessment, we utilise our specialist in-house tax knowledge and experience of similar situations. These judgements 
also, where appropriate, take into consideration specialist tax advice provided by third-party advisors. 

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EU State Aid  
The Group continues to monitor developments following the EU Commission’s decision published on 25 April 2019 in respect of 
its State Aid investigation into the UK’s Controlled Foreign Company regime. The EU Commission concluded that the UK law did 
not comply with EU State Aid rules in certain circumstances. The UK Government has appealed to the European Court seeking 
annulment of the EU Commission’s decision. The Group, in line with a number of UK corporates, has made a similar appeal.  

HMRC issued guidance on this issue in December 2019 and provided some key factors that should be considered in the 
quantification of the State Aid amount. The Group has made an assessment of the potential State Aid amount in accordance 
with HMRC’s guidance. The Group has submitted our analysis to HMRC but remains of the view that State Aid is not applicable.  

Based on current advice, we consider that no provision is required at this time. However, we have estimated our maximum 
potential liability to be approximately £35m. The assessment of uncertain tax positions is subjective and significant 
management judgement is required. This judgement is based on current interpretation of legislation, management 
experience and professional advice. 

5 Earnings per share  

This note sets out how earnings per share (“EPS”) is calculated. EPS is the amount of post-tax profit attributable to each 
ordinary share. Diluted EPS shows what the impact would be if all potentially dilutive ordinary shares in respect of exercisable 
share options were exercised and treated as ordinary shares at the year end.  

This note also provides a reconciliation between the statutory profit figure, which ties to the consolidated income statement, 
and the Group’s internal measure of performance, underlying profit. See note 3.6 for details of the adjustments made between 
statutory and underlying profit, and note 4 for the tax impact on these adjustments. 

Accounting policy 
Basic earnings per share is calculated by dividing the profit for the year attributable to owners of the parent by the weighted 
average number of ordinary shares in issue during the year, excluding those held as treasury shares, which are treated 
as cancelled. 

For diluted earnings per share, the weighted average number of ordinary shares in issue is adjusted to assume conversion of 
all potentially dilutive ordinary shares, exercisable at the end of the year. The Group has one class of dilutive potential ordinary 
shares. They are share options granted to employees where the exercise price is less than the average market price of the 
Company’s ordinary shares during the year. 

Reconciliations of the earnings and weighted average number of shares  

Earnings attributable to owners of the parent (£m) 

Underlying 
2020 

Underlying as 
reported*
2019 

Underlying  
2019 

Statutory 
2020 

Statutory 
2019 

Profit for the year 

299

309

303 

310

266

Number of shares (millions) 

Weighted average number of shares 

Dilutive effects of shares 

Earnings per share attributable to owners of the parent – 
continuing operations 

1,091

9

1,100

1,086

9

1,095

1,086 

1,091

9 

9

1,095 

1,100

1,086

9

1,095

Basic earnings per share (pence) 

27.43

28.40

27.88 

28.38

24.49

Diluted earnings per share (pence) 

27.21

28.17

27.65 

28.15

24.29

Note: 

*  Underlying as reported is at 2019 reported exchange rates. 

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Results for the year continued  

5 Earnings per share continued 

Reconciliation of earnings  

Earnings – statutory profit for the year attributable to owners of the parent 

Adjustments: 

• Amortisation of acquired intangible assets  

• Net gain on disposal of subsidiaries 

• Foreign currency movements on intercompany balances  

• Other M&A activity-related items 

• Impairment of assets held for sale 

• Impairment of goodwill 

• Restructuring costs 

• Property restructuring costs  

• Office relocation 

• Taxation on adjustments between underlying and statutory profit before tax 

Net adjustments 

Earnings – underlying profit for the year (before exchange movement) 

Exchange movement 

Taxation on exchange movement 

Net exchange movement 

2020 
£m 

310 

33 

(141) 

6 

20 

– 

19 

22 

21 

33 

(24) 

(11) 

299 

– 

– 

– 

2019
£m 

266

31

(28)

(2)

21

14

–

–

16

12

(21)

43

309

(8)

2

(6)

Earnings – underlying profit for the year (after exchange movement) attributable to owners of the parent 

299 

303

Exchange movement relates to the retranslation of prior year results to current year exchange rates as shown in the table on 
page 59 within the Financial review. 

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Operating assets and liabilities  

6 Intangible assets  

This note provides details of the non-physical assets used by the Group to generate revenues and profits. These assets 
include items such as goodwill, and other intangible assets such as brands, customer relationships, computer software, 
 in-process R&D and technology which have predominantly been acquired as part of business combinations. These assets 
are initially measured at fair value, which is the price that would be received to sell an asset in an orderly transaction between 
market participants at the measurement date. 

Goodwill represents the excess of the amount paid to acquire a business over the fair value of the identifiable net assets of 
that business at the acquisition date. 

This section also explains the accounting policies applied and the specific judgements and estimates made by the Directors 
in arriving at the carrying value of these assets. 

6.1 Goodwill 

Accounting policy 
Goodwill arising from the acquisition of a subsidiary represents the excess of the consideration transferred, the amount 
of any non-controlling interest in the acquiree and the acquisition date fair value of any previous equity interest in the 
acquiree over the fair value of the Group’s total identifiable net assets acquired. Goodwill is carried at cost less accumulated 
impairment losses. 

Goodwill previously written off directly to reserves under UK GAAP prior to 1 October 1998 has not been reinstated and is not 
recycled to the income statement on the disposal of the business to which it relates.  

Goodwill is tested for impairment annually and when circumstances indicate that it may be impaired. Goodwill is assessed 
for the purpose of impairment testing, at either the individual CGU level or group of CGUs, consistent with the level at which 
goodwill is monitored internally. Impairment is determined by assessing the recoverable amount of each CGU or group of 
CGUs to which the goodwill relates. When the recoverable amount of the CGU or group of CGUs is less than its carrying 
amount, an impairment loss is recognised.  

At recognition, goodwill is allocated to those CGUs expected to benefit from the synergies of the combination. 

Cost at 1 October 

• Additions  

• Disposals 

• Transfer to held for sale 

• Exchange movement  

At 30 September  

Impairment at 1 October 

• Impairment in the year 

• Transfer to held for sale 

• Exchange movement 

At 30 September 

Net book amount at 30 September 

Note: 

Note 

15.1 

15.3 

15.3 

2020 
£m 

2019 

Restated*
£m 

2,083

2,100

–

–

(66)

(55)

26

3

(119)

73

1,962

2,083

–

19

(19)

–

–

92

–

(93)

1

–

1,962

2,083

*  2019 restated for finalisation of the fair value of assets acquired and liabilities assumed in the acquisition of Ocrex Limited in 2019 (see notes 1 and 15.1). 

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Operating assets and liabilities continued  

6 Intangible assets continued 
6.1 Goodwill continued 
Cash-generating units 
The following table shows the allocation of the carrying value of goodwill at the end of the reporting period by CGUs or group 
of CGUs: 

North America  

• Sage Business Solutions Division (SBS) 

• Sage Intacct 

UK & Ireland 

France 

Iberia 

Central Europe 

Africa and the Middle East 

Australia  

Asia 

Note: 

2020 
£m 

733 

471 

295 

229 

137 

69 

26 

2 

– 

2019 
Restated*
£m 

769

494

295

224

134

87

31

28

20

1,962 

2,083

*  2019 restated for finalisation of the fair value of assets acquired and liabilities assumed in the acquisition of Ocrex Limited in 2019 (see notes 1 and 15.1) 

and allocation of previously unallocated goodwill (£41m) to the UK & Ireland (£9m) and Sage Business Solutions Division (£17m) CGUs, with the remainder 
allocated to other intangible assets and deferred tax liabilities (see note 15.1). 

Annual goodwill impairment tests 
The recoverable amount of a CGU or group of CGUs is determined as the higher of its fair value less costs of disposal and its 
value in use. In determining value in use, estimated future cash flows are discounted to their present value. The Group performed 
its annual test for impairment as at 30 June 2020. In all cases, the 2021 budget and the approved Group plan for the three years 
following the current financial year form the basis for the cash flow projections for a CGU or group of CGUs with an extension of 
a further one year for the Sage Intacct CGU to reflect the planned growth following its acquisition in 2017. Beyond the three-year 
Group plan period and additional one-year period for the Sage Intacct CGU these projections are extrapolated using an estimated 
long-term growth rate. The key assumptions in the value in use calculations are the average medium-term revenue growth rates 
and the long-term growth rates of net operating cash flows.  

• The average medium-term revenue growth rates represent the compound annual revenue growth for the first three (2019: five) 
years. The average medium-term revenue growth rate applied to each CGU’s cash flow projections for plan periods of three 
or four years are calculated using the specific rates used in the preparation of those plans and reflect rates applicable to 
each territory. 

• Long-term growth rates of net operating cash flows are assumed to be equal to the long-term growth rate in the gross domestic 

product of the country in which the CGU’s operations are undertaken reflecting the specific rates for each territory. 

Range of rates used across the different CGUs 

• Average medium-term revenue growth rates*  

• Long-term growth rates to net operating cash flows 

Note: 

*  Average medium-term revenue growth rate is calculated on value in use projections that exclude intercompany revenue. 

2020 

2019 

3%-25% 

2%-17%

1%-3% 

1%-3%

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In accordance with IAS 36, key assumptions for the value in use calculations are disclosed for those CGUs and groups of CGUs 
where significant goodwill is held. These are deemed by management to be CGUs or groups of CGUs holding more than 10% of 
total goodwill. The discount rate, average medium-term revenue growth rate and long-term growth rate assumptions used for the 
value in use calculation for these are shown below: 

2020 

• UKI 

• France 

• North America – SBS 

• North America – Sage Intacct 

2019 

• UKI 

• France 

• North America – SBS 

• North America – Sage Intacct 

Note: 

Local 
discount rate 
(post-tax) 

Approximate  
local discount  
rate (pre-tax) 
equivalent 

Long-term 
growth 
rate 

Average 
medium-term 
revenue 
growth rate* 

7.7%

7.4%

7.7%

10.2%

9.2% 

10.8% 

9.6% 

11.3% 

2.1%

2.0%

1.9%

1.9%

6.7%

2.7%

4.4%

24.7%

Local 
discount rate 
(post-tax) 

Approximate  
local discount  
rate (pre-tax) 
equivalent 

Long-term 
growth 
rate 

Average 
medium-term 
revenue 
growth rate* 

7.9%

7.7%

9.0%

9.0%

9.1% 

9.6% 

11.6% 

10.7% 

2.1%

2.0%

1.9%

1.9%

5.2%

3.9%

4.8%

16.8%

*  Average medium-term revenue growth rate is calculated on value in use projections that exclude intercompany revenue. Current year average medium-

term revenue growth is based on three (2019: five) year compound annual revenue growth. 

Discount rate 
The Group uses a discount rate based on a local Weighted Average Cost of Capital (“WACC”) for each CGU or group of CGUs, 
applying local government yield bonds and tax rates to each CGU or group of CGUs on a geographical basis. The discount rate 
applied to a CGU or group of CGUs represents a post-tax rate that reflects the market assessment of the time value of money as 
at 30 June 2020 and the risks specific to the CGU or group of CGUs. Use of a post-tax discount rate is consistent with the use of 
post-tax cash flows in the calculations and produces a result that is not materially different from applying the equivalent pre-tax 
rate to pre-tax cash flows. For comparison, the equivalent pre-tax rate has been estimated by grossing up the post-tax rate and 
is considered to provide a reasonable approximation of the rate that would have been used if calculations were on a pre-tax basis 
considering there are no significant timing differences. The post-tax discount rates applied to CGUs or group of CGUs were in 
the range of 7.0% (2019: 7.2%) to 15.5% (2019: 15.6%), reflecting the specific rates for each territory. 

Sensitivity analysis 
A sensitivity analysis was performed for each of the significant CGUs or group of CGUs and other than for the Sage Intacct and 
Iberia CGUs management concluded that no reasonably possible change in any of the key assumptions would result in the 
carrying value of the CGU or group of CGUs to exceed its recoverable amount.  

For the Intacct CGU, a reasonably possible change of a 2% increase in the discount rate combined with a decrease in the average 
medium-term revenue growth rate by 5% p.a. for the next three years would reduce the value in use by £249m down to its carrying 
value. The Group has concluded that no reasonably possible change in the long-term growth rate would reduce the recoverable 
amount to below its carrying value, even considering a reasonably possible decrease in the average medium-term revenue 
growth rate. 

For the Iberia CGU, a reasonably possible change in the average medium-term revenue growth rate by 5% p.a. for the next three 
years would reduce the value in use by £35m down to its carrying value. The Group has concluded that no reasonably possible 
change in discount rate or long-term growth rate would reduce the recoverable amount to below its carrying value, even 
considering a reasonably possible decrease in the average medium-term revenue growth rate. 

Impairment charge  
The Group recognised an impairment charge in the year of £19m (2019: £nil). This relates to the Asia group of CGUs. Following 
challenging trading and economic conditions in Asia in the first half of the year, management reassessed the expected future 
business performance relating to the Asia group of CGUs. The revised projected cash flows were lower than previously determined 
and this led to the impairment charge, which was equal to the total value of goodwill in Asia. The Group performed its annual test 
for impairment for all other CGUs as at 30 June 2020. The recoverable amount exceeded the carrying value for each CGU or group 
of CGUs, accordingly no further impairment charge has been recognised in the year. 

Annual Report and Accounts 2020  |  The Sage Group plc.

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Operating assets and liabilities continued  

6 Intangible assets continued 
6.2 Other intangibles 

Accounting policy 
Intangible assets arising on business combinations are recognised initially at fair value at the date of acquisition. 
Subsequently they are carried at cost less accumulated amortisation and impairment charges. The main intangible assets 
recognised are brands, technology, in-process R&D, computer software and customer relationships. Amortisation is charged 
to the income statement on a straight-line basis over their estimated useful lives. 

The estimated useful lives are as follows: 

Brand names  

• 1 to 20 years  

Customer relationships 

• 4 to 15 years 

Technology/In-process R&D (“IPR&D”) 

• 3 to 8 years 

Computer software 

• 2 to 7 years 

Other intangible assets that are acquired by the Group are stated at cost, which is the asset’s purchase price and any directly 
attributable costs of preparing the asset for its intended use, less accumulated amortisation and impairment losses if applicable.  

The carrying value of intangibles is reviewed for impairment whenever events indicate that the carrying value may not be recoverable.  

Internally-generated software development costs qualify for capitalisation when the Group can demonstrate all of the following:  

• The technical feasibility of completing the intangible asset so that it will be available for use or sale; 
• Its intention to complete the intangible asset and use or sell it;  
• Its ability to use or sell the intangible asset;  
• How the intangible asset will generate probable future economic benefits;  
• The existence of a market or, if it is to be used internally, the usefulness of the intangible asset;  
• The availability of adequate technical, financial and other resources to complete the development and to use or sell the 

intangible asset; and 

• Its ability to measure reliably the expenditure attributable to the intangible asset during development. 

Generally, commercial viability of new products is not proven until all high-risk development issues have been resolved 
through testing pre-launch versions of the product. As a result, technical feasibility is proven only after completion of the 
detailed design phase and formal approval, which occurs just before the products are ready to go to market. Accordingly, 
development costs have not been capitalised. However, the Group continues to assess the eligibility of development costs 
for capitalisation on a project-by-project basis. 

Costs which are incurred after the general release of internally-generated software or costs which are incurred in order 
to enhance existing products are expensed in the period in which they are incurred and included within research and 
development expense in the financial statements. 

Brands 
£m 

Technology 
£m 

Internal 
IPR&D 
£m 

Computer 
software  
£m 

Customer 
relationships  
£m 

Cost at 1 October 2019 restated* 

• Additions  

• Disposals 

• Transfer to held for sale 

• Exchange movement 

At 30 September 2020 

Accumulated amortisation at 1 October 2019 

• Charge for the year  

• Disposals 

• Transfer to held for sale 

• Exchange movement 

At 30 September 2020 

Net book amount at 30 September 2020 

38

–

–

(4)

–

34

34

1

–

(4)

–

31

3

192

6

–

(7)

(4)

187

102

18

–

(7)

–

113

74

4

–

–

–

–

4

4

–

–

–

–

4

–

196
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Annual Report and Accounts 2020  |  The Sage Group plc.

146 

178 

13 

(1) 

(1) 

(3) 

154 

98 

12 

(1) 

(1) 

(3) 

105 

– 

– 

(3) 

(4) 

171 

75 

14 

– 

(3) 

(1) 

85 

Total 
£m 

558

19

(1)

(15)

(11)

550

313

45

(1)

(15)

(4)

338

49 

86 

212

 
 
 
 
 
 
 
 
 
 
 
Brands 
£m 

Technology 
£m 

Internal 
IPR&D 
£m 

Computer 
software  
£m 

Customer 
relationships 
£m 

Cost at 1 October 2018 

• Additions  

• Acquisitions* 

• Disposals 

• Transfer to held for sale 

• Exchange movement 

At 30 September 2019 restated* 

Accumulated amortisation at 1 October 2018 

• Charge for the year  

• Disposals 

• Transfer to held for sale 

• Exchange movement 

At 30 September 2019 restated* 

Net book amount at 30 September 2019 restated* 

Note: 

41

–

1

–

(5)

1

38

35

2 

– 

(4) 

1 

34

4

187

4

10

–

(14)

5

192

99

15

–

(14)

2

102

90

4

–

–

–

–

–

4

4

–

–

–

–

4 

–

135 

11 

– 

(1) 

(4) 

5 

146 

85 

13 

(1) 

(3) 

4 

98 

183

–

6

(8)

(10)

7

178

67

14

(3)

(6)

3

75

Total 
£m 

550

15

17

(9)

(33)

18

558

290

44

(4)

(27)

10

313

48 

103

245

*  2019 restated for finalisation of the fair value of assets acquired and liabilities assumed in the acquisition of Ocrex Limited in 2019 (see notes 1 and 15.1). 

All amortisation charges in the year have been charged through selling and administrative expenses. 

7 Property, plant and equipment 

This note details the physical assets used by the Group to operate the business and generate revenues and profits. Assets 
are shown at their purchase price less depreciation, which is an expense that is charged over the useful life of these assets 
to reflect annual usage and wear and tear, and impairment. Following the application of IFRS 16 on 1 October 2019, property, 
plant and equipment includes the right-of-use assets recognised for leases in which the Group is the lessee.  

Accounting policy 
Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Depreciation on 
property, plant and equipment is provided on a straight-line basis to write down an asset to its residual value over its useful 
life as follows: 

Freehold buildings  

• Up to 50 years 

Long leasehold buildings and improvements 

• Shorter of lease term and useful life 

Plant and equipment  

Motor vehicles  

Office equipment  

• 2 to 7 years 

• 4 years 

• 2 to 7 years 

Right-of-use lease assets 

• Shorter of lease term and useful life 

Freehold land is not depreciated. 

An item of property, plant and equipment is reviewed for impairment whenever events indicate that its carrying value may not  
be recoverable. 

Further information on the policy applied to right-of-use lease assets is included in note 3.4. 

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Operating assets and liabilities continued  

7 Property, plant and equipment continued 

Land and 
buildings 
£m 

Plant and 
equipment 
£m 

Motor 
vehicles and 
office 
equipment 
£m 

Right-of-use 
assets: 
Property 
£m 

Right-of-use 
assets: 
Vehicles 
£m 

Right-of-use 
assets:  
Total 
£m 

Cost at 1 October 2019 

• Adjustment on initial application of IFRS 16 

• Additions  

• Disposals  

• Transfer to held for sale 

• Exchange movement 

At 30 September 2020 

Accumulated depreciation at 1 October 2019 

• Charge for the year  

• Impairment 

• Disposals  

• Transfer to held for sale 

• Exchange movement 

At 30 September 2020 

Net book amount at 30 September 2020 

Cost at 1 October 2018 

• Additions  

• Disposals  

• Disposal of subsidiaries 

• Transfer to held for sale 

• Exchange movement 

At 30 September 2019 

Accumulated depreciation at 1 October 2018 

• Charge for the year  

• Impairment 

• Disposals  

• Disposal of subsidiaries 

• Transfer to held for sale 

• Exchange movement 

At 30 September 2019 

Net book amount at 30 September 2019 

92

–

–

–

(4)

(1)

87

31

34

–

–

(4)

–

61

26

137

–

24

(31)

(9)

(4)

117

96

16

2

(31)

(5)

(2)

76

41

59

–

3

(6)

(5)

(1)

50

44

4

1

(6)

(3)

–

40

10

–

110

26

(10)

(10)

(2)

114

–

22

11

(8)

(2)

(1)

22

92

– 

3 

4 

– 

– 

– 

7 

– 

3 

– 

– 

– 

– 

3 

4 

– 

113 

30 

(10) 

(10) 

(2) 

121 

– 

25 

11 

(8) 

(2) 

(1) 

25 

96 

173

Land and 
buildings 
£m 

Plant and 
equipment  
£m 

Motor vehicles 
and office 
equipment  
£m 

130 

25 

(4) 

(2) 

(14) 

2 

137 

94 

16 

2 

(4) 

(2) 

(12) 

2 

96 

60 

2 

(3) 

– 

(2) 

2 

59 

41 

5 

1 

(3) 

– 

(1) 

1 

44 

92

–

–

–

–

–

92

18

13

–

–

–

–

–

31

61

Total 
£m 

288

113

57

(47)

(28)

(8)

375

171

79

14

(45)

(14)

(3)

202

Total 
£m 

282

27

(7)

(2)

(16)

4

288

153

34

3

(7)

(2)

(13)

3

171

41 

15 

117

All depreciation charges in the years presented have been charged through selling and administrative expenses. Of these 
depreciation charges, £33m (2019: £12m) has been classified as a non-recurring adjustment, see note 3.6.  

All impairment charges in the years presented have been charged through selling and administrative expenses, as well as being 
classified as a non-recurring adjustment within property restructuring costs, see note 3.6. 

198
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Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8 Working capital  

This note provides the amounts invested by the Group in working capital balances at the end of the financial year. 
Working capital is made up of trade and other receivables, trade and other payables and deferred income.  

Trade and other receivables are made up of amounts owed to the Group by customers, amounts that we pay to our suppliers 
in advance and unamortised incremental costs to acquire a contract. Trade receivables are shown net of an allowance for 
expected credit losses. Our trade and other payables are amounts we owe to our suppliers that have been invoiced to us or 
accrued by us. They also include taxes and social security amounts due in relation to our role as an employer. 

This note also gives some additional detail on the age and recoverability of our trade receivables, which provides an 
understanding of the credit risk faced by the Group as a part of everyday trading. Credit risk is further disclosed in note 13.6. 

8.1 Trade and other receivables 

Accounting policy 
Trade receivables and contract assets 
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective 
interest method, less an allowance for expected credit losses. 

The Group uses the term “Trade receivables” for contract receivables. These are recognised when the right to consideration 
is unconditional. Typically, the Group invoices fees for perpetual licences on contract closure and delivery. For performance 
obligations satisfied over time, judgement is required in determining whether a right to consideration is unconditional. In such 
situations, a receivable is recognised for the transaction price of the non-cancellable portion of the contract when the Group 
starts satisfying the performance obligation.  

When revenue recognised in respect of a customer contract exceeds amounts received or receivable from the customer a 
contract asset is recognised.  

The carrying amounts of trade receivables and contract assets are reduced by allowances for expected credit losses using 
the simplified approach under IFRS 9. The Group uses a matrix approach to determine the allowance, with default rates 
assessed for each country in which the Group operates. The default rates applied are based on the ageing of the receivable, 
past experience of credit losses and forward looking information. An allowance for a receivable’s estimated lifetime expected 
credit losses is first recorded when the receivable is initially recognised, and subsequently adjusted to reflect changes in 
credit risk until the balance is collected. In the event that management considers that a receivable cannot be collected, 
the balance is written off.  

Incremental costs of obtaining customer contracts 
The incremental costs of obtaining customer contracts are capitalised under IFRS 15. Contract acquisition costs primarily 
consist of sales commissions earned by the Group’s sales force and business partners.  

Judgement is required in determining the amounts to be capitalised, particularly where the commissions are based on 
cumulative targets. The Group capitalises such cumulative target commissions for all customer contracts that count 
towards the cumulative target but only if nothing other than obtaining customer contracts can contribute to achieving 
the cumulative target.  

The capitalised assets are amortised over the period during which the related revenue is recognised, which may extend 
beyond the initial contract term where the Group expects to benefit from future renewals as a result of incurring the costs. 
Typically, either the Group does not pay sales commissions for customer contract renewals or such commissions are not 
commensurate with the commissions paid for new contracts. Consequently, the Group amortises sales commissions paid 
for new customer contracts on a straight-line basis over the expected contract life including probable contract renewals. 
Judgement is required in estimating these contract lives. In exercising this judgement, the Group considers respective 
renewal history adjusted for indications that the renewal history is not fully indicative of future renewals.  

The amortisation periods range from one year to ten years depending on the type of commission arrangement. Amortisation 
of the capitalised costs of obtaining customer contracts is reported within selling and administrative expenses. 

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Operating assets and liabilities continued  

8 Working capital continued 
8.1 Trade and other receivables continued 

Non-current: 

Customer acquisition costs 

Other receivables 

Prepayments 

Current: 

Trade receivables 

Less: allowance for expected credit losses 

Trade receivables – net  

Other receivables 

Prepayments 

Customer acquisition costs 

2020 
£m 

79 

5 

2 

86 

2020 
£m 

239 

(37) 

202 

18 

48 

34 

302 

The Group has incurred £119m (2019: £111m) to obtain customer contracts and an amortisation expense of £99m (2019: £76m) 
was recognised in operating profit during the year. There were no material contract assets. 

Movements on the Group allowance for expected credit losses of trade receivables were as follows: 

At 1 October 

Impact of adoption of IFRS 9 

Increase in allowance for expected credit losses 

Receivables written off during the year as uncollectable 

Unused amounts reversed 

Transfer to held for sale 

Exchange movement 

At 30 September 

2020 
£m 

23 

– 

28 

(10) 

(1) 

(2) 

(1) 

37 

2019
£m 

65

4

4

73

2019
£m 

280

(23)

257

15

55

37

364

2019
£m 

20

6

7

(5)

(3)

(1)

(1)

23

The Group’s credit risk on trade and other receivables is primarily attributable to trade receivables. The Group has no significant 
concentrations of credit risk since the risk is spread over a large number of unrelated counterparties.  

The Group’s businesses implement policies, procedures and controls to manage customer credit risk. Outstanding balances 
are regularly monitored and reviewed to identify any change in risk profile. The Group recognises a loss allowance against trade 
receivables using the simplified approach under IFRS 9. The amount of the allowance reflects the lifetime expected credit losses 
measured using historical payment default rates determined for each geographical market in which the Group operates. The 
historical default rates are adjusted where necessary if they do not reflect the level of future expected credit losses, for example 
because of changes in the local economy or other commercial considerations. The allowance for expected credit losses is 
calculated using a provision matrix. The amount of the allowance increases as outstanding balances age. A customer balance 
is written off when it is considered that there is no reasonable expectation that the amount will be collected and legal 
enforcement activities have ceased. 

An analysis of the gross carrying amount of trade receivables showing credit risk exposure by age of the outstanding balance is 
as follows: 

Trade receivables at 30 September 2020 

Expected credit loss rate 

Estimated total gross carrying amount at default 

Expected credit loss 

Not yet due 
£m 

1-30 days 
overdue 
£m 

31-60 days 
overdue 
£m 

61-90 days 
overdue 
£m 

8%

186

(15)

10%

34%

75% 

27

(3)

6

(2)

5 

(4) 

91+ days 
overdue 
£m 

85% 

15 

(13) 

Total 
£m 

–

239

(37)

200
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Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
 
 
 
 
 
Trade receivables at 30 September 2019 

Expected credit loss rate 

Estimated total gross carrying amount at default 

Expected credit loss 

Not yet due
£m 

1-30 days 
overdue
£m 

31-60 days 
overdue
£m 

61-90 days 
overdue 
£m 

91+ days 
overdue
£m 

2%

203

(3)

2%

39

(1)

17%

10

(1)

47% 

12 

(6) 

77%

16

(12)

Total
£m 

–

280

(23)

Included in selling and administrative expenses in the income statement is £26m (2019: £17m) in relation to receivables 
credit losses. See note 1 in relation to the impact on trade receivables of the Covid-19 pandemic. 

The maximum exposure to credit risk at the end of the reporting period is the fair value of each class of receivables mentioned 
above. The Group held no collateral as security. The Directors estimate that the carrying value of trade receivables approximated 
their fair value. 

8.2 Trade and other payables 

Accounting policy 
Trade payables and other payables are recognised initially at fair value and subsequently measured at amortised cost using 
the effective interest method. 

Trade and other payables can be analysed as follows: 

Trade payables  

Other tax and social security payable  

Other payables 

Accruals  

8.3 Deferred income 

2020 
£m 

25

35

34

203

297

2019
£m 

16

37

38

200

291

Accounting policy 
If amounts received or receivable from a customer exceed revenue recognised for a contract, a contract liability is recognised. 
The Group uses the term “deferred income” for a contract liability. Contract liabilities primarily reflect invoices due or payments 
received in advance of revenue recognition. Deferred income is unwound as related performance obligations are satisfied.  

In all material respects current deferred income at 1 October 2019 was recognised as revenue during the year. Other than 
business-as-usual movements, and deferred income transferred to held for sale (see note 15.3), there were no significant 
changes in contract liability balances during the year.  

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Operating assets and liabilities continued  

9 Provisions 

This note provides details of the provisions recognised by the Group, where a liability exists of uncertain timing or amount. 
The main estimates in this area relate to legal exposure, employee severance, onerous contracts and dilapidation charges. 

This section also explains the accounting policies applied and the specific judgements and estimates made by the Directors 
in arriving at the value of these liabilities. 

Accounting policy 
A provision is recognised only when all three of the following conditions are met: 

• The Group has a present obligation (legal or constructive) as a result of a past event; 
• It is probable that an outflow of resources embodying economic benefits will be required to settle the obligation; and 
• A reliable estimate can be made of the amount of the obligation. 

The amount recognised as a provision is the present value of the best estimate of the expenditure required to settle the 
present obligation at the end of the reporting period, i.e. the present value of the amount that the Group would rationally 
pay to settle the obligation at the balance sheet date or to transfer it to a third party. 

At 1 October 2019 

• Adjustment on initial application of IFRS 16 

• Additional provision in the year  

• Provision utilised in the year 

• Exchange movement 

• Transfer to held for sale 

At 30 September 2020 

Maturity profile 

< 1 year 

1 – 2 years 

2 – 5 years 

> 5 years 

At 30 September 2020 

Restructuring 
£m 

Legal 
£m 

Building  
£m 

Other  
£m 

Total 
£m 

1

–

22

(1)

1

–

23

7

–

10

(3)

–

–

14

16 

(5) 

5 

(4) 

– 

(1) 

11 

2 

– 

2 

(1) 

– 

(1) 

2 

26

(5)

39

(9)

1

(2)

50

Restructuring 
£m 

Legal 
£m 

Building  
£m 

Other  
£m 

Total 
£m 

9

14

–

–

23

5

9

–

–

14

3 

5 

1 

2 

11 

2 

– 

– 

– 

2 

19

28

1

2

50

Restructuring provisions are for the estimated costs of Group restructuring activities and relate mainly to employee severance 
which remains unpaid at the balance sheet date. These provisions will be utilised as obligations are settled which is generally 
expected to be within one year. This includes the non-recurring restructuring costs which remain unpaid at the balance sheet 
date (see note 3.6). 

Legal provisions have been made in relation to ongoing disputes with third parties and other claims against the Group. The ageing 
of legal provisions is assessed regularly, based upon internal and external legal advice, as required. 

Building provisions relate to dilapidation charges and property-related contracts that have become onerous. The timing of 
the cash flows associated with building provisions is dependent on the timing of lease agreement termination. This includes 
the non-recurring property restructuring costs which remain unpaid at the balance sheet date (see note 3.6). 

Other provisions comprise mainly those for the costs of warranty cover provided by the Group in respect of products sold to third 
parties. The timing of the cash flows associated with warranty provisions is spread over the period of warranty with the majority of 
the claims expected in the first year. 

202
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Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
 
 
 
 
 
 
 
 
 
10 Post-employment benefits 

This note explains the accounting policies governing the Group’s pension schemes, analyses the deficit on the defined benefit 
pension scheme and shows how it has been calculated.  

The majority of the Group’s employees are members of defined contribution pension schemes. Additionally, the Group 
operates two small defined benefit schemes in France and Switzerland. At 30 September 2020, the defined benefit scheme 
in Switzerland was transferred to held for sale. 

For defined contribution schemes, the Group pays contributions into separate funds on behalf of the employee and has no 
further obligations to employees. The risks associated with this type of plan are assumed by the member. Contributions paid 
by the Group in respect of the current period are included within the income statement. 

The defined benefit scheme is a pension arrangement under which participating members receive a pension benefit at 
retirement determined by the scheme rules, salary and length of pensionable service. The income statement charge for 
the defined benefit scheme is the current/past service cost and the net interest cost which is the change in the net defined 
benefit liability that arises from the passage of time. The Group underwrites both financial and demographic risks associated 
with this type of plan. 

Accounting policy 
Obligations under defined contribution schemes are recognised as an operating cost in the income statement as incurred. 

The Group also operates a small defined benefit pension scheme in Switzerland and other post-employment benefit schemes 
in France. The assets of these schemes are held separately from the assets of the Group. Under French legislation, the Group 
is required to make one-off payments to employees in France who reach retirement age while still in employment. The costs 
of providing benefits under these schemes are determined using the projected unit credit actuarial valuation method.  

The current service cost and gains and losses on settlements and curtailments are included in selling and administrative 
expenses in the income statement. Past service costs should be recognised on the earlier of the date of the plan amendment 
and the date the Group recognises restructuring-related costs. Interest on the pension plan assets and the imputed interest 
on pension plan liabilities are included within selling and administrative expenses in the income statement. 

Changes in the post-employment benefit obligation due to experience and changes in actuarial assumptions are included 
in the statement of comprehensive income in full in the period in which they arise. 

The liability recognised in the balance sheet in respect of the defined benefit pension scheme is the present value of the 
defined benefit obligation and future administration costs at the end of the reporting period, less the fair value of plan assets. The 
defined benefit obligation is calculated annually by independent actuaries. The present value of the defined benefit obligation 
is determined by discounting the estimated future cash outflows using interest rates of high-quality corporate bonds that are 
denominated in the currency in which the benefits will be paid and that have terms to maturity approximate to the terms of 
the related pension liability. 

The calculation of the defined benefit obligation of a defined benefit plan requires estimation of future events, for example 
salary and pension increases, inflation and mortality rates. In the event that future experience does not bear out the estimates 
made in previous years, an adjustment will be made to the plan’s defined benefit obligation in future periods which could have 
a material effect on the Group.  

A sensitivity analysis has been performed on the significant assumptions. The significant assumptions are deemed to be 
the discount rate and salary increases, as these are most likely to have a material impact on the defined benefit obligations. 
The analysis has been performed by the independent actuaries. 

Pension costs included in the consolidated income statement 

Defined contribution schemes 

Defined benefit plans 

Note 

3.3 

2020 
£m 

20

2

22

2019
£m 

16

2

18

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203
203 

 
 
 
 
 
 
 
 
Operating assets and liabilities continued  

10 Post-employment benefits continued 
Defined benefit plans  
The most recent actuarial valuations of the post-employment benefit plans were performed by KPMG (France) and PwC (Switzerland) 
during the year for the year ended 30 September 2020. 

Weighted average principal assumptions made by the actuaries 

Rate of increase in pensionable salaries  

Discount rate  

Inflation assumption  

Mortality rate assumptions made by the actuaries 

Average life expectancy for 65-year-old male 

Average life expectancy for 65-year-old female 

Average life expectancy for 45-year-old male 

Average life expectancy for 45-year-old female 

Amounts recognised in the balance sheet 

Present value of funded obligations  

Fair value of plan assets  

Net liability recognised in the balance sheet  

Major categories of plan assets as a percentage of total plan assets 

Bonds (quoted) 

Equities (quoted) 

Properties 

Other (unquoted) 

Transfer to held for sale 

2020 
% 

2.0 

0.4 

2.0 

2019
% 

2.0

0.3

2.0

2020 
Years 

2019
Years 

21 

23 

40 

43 

2020 
£m 

(23) 

– 

(23) 

£m 

8 

6 

6 

3 

– 

21

23

40

43

2019
£m 

(48)

23

(25)

2019
% 

35

26

26

13

–

23 

100

£m 

7

7

8

2

(24)

–

2020 
% 

29 

29 

34 

8 

(100) 

– 

Expected contributions to post-employment benefit plans for the year ending 30 September 2021 are £1m (2019: expected contributions 
for the year ending 30 September 2020: £1m). 

Amounts recognised in the income statement 

Net interest costs on obligation  

Current service cost  

Others (Curtailments/Plan amendments) 

Total included within staff costs – all within selling and administrative expenses 

Changes in the present value of the defined benefit obligation 

At 1 October  

Exchange movement  

Service cost  

Plan participant contributions 

Interest cost 

Benefits paid 

Curtailments/Plan amendments 

Actuarial loss – financial assumptions 

Actuarial loss – experience 

Transfer to held for sale 

At 30 September  

204
204 

Annual Report and Accounts 2020  |  The Sage Group plc.

2020 
£m 

– 

(3) 

1 

(2) 

2020 
£m 

(48) 

(1) 

(3) 

(1) 

– 

1 

1 

– 

– 

28 

(23) 

2019
£m 

–

(2)

–

(2)

2019
£m 

(41)

(1)

(2)

(1)

(1)

2

–

(3)

(1)

–

(48)

 
 
 
 
 
 
 
Changes in the fair value of plan assets 

At 1 October  

Exchange movement  

Employer’s contributions  

Plan participant contributions  

Benefits paid 

Actuarial gain on plan assets  

Transfer to held for sale 

At 30 September  

Analysis of the movement in the balance sheet liability 

At 1 October  

Total expense as recognised in the income statement 

Benefits paid 

Contributions paid  

Actuarial loss 

Transfer to held for sale 

At 30 September  

Sensitivity analysis on significant actuarial assumptions 

Discount rate applied to scheme obligations  

Salary increases 

11 Deferred income tax 

2020 
£m 

23

1

1

1

(2)

–

(24)

–

2020 
£m 

(25)

(2)

(1)

1

–

4

2019
£m 

19

1

1

1

(2)

3

–

23

2019
£m 

(22)

(3)

–

1

(1)

–

(23)

(25)

2020 
£m 

3

2

2019
£m 

3

2

+/- 0.5% pa 

+/- 0.5% pa 

Deferred income tax is an accounting adjustment to recognise liabilities or benefits that are expected to arise in the future 
due to differences in the carrying value of assets and liabilities and their respective tax bases. In this note we outline the 
accounting policies, movements in the year on the deferred tax account and the net deferred tax asset or liability at the 
year end. 

A deferred tax asset represents a tax reduction that is expected to arise in a future period. 

A deferred tax liability represents taxes which will become payable in a future period as a result of a current or an 
earlier transaction. 

Accounting policy 
Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets are recognised 
to the extent that it is probable that taxable profits will be available against which deductible temporary differences can 
be utilised. Such assets and liabilities are not recognised if the temporary difference arises from goodwill or from the initial 
recognition (other than in a business combination) of other assets and liabilities in a transaction that affects neither the 
taxable profit nor the accounting profit. 

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries, except where 
the Group is able to control the reversal of the temporary difference and it is probable that the temporary difference will not 
reverse in the foreseeable future. 

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset 
realised based on tax rates that have been enacted or substantively enacted at the end of the reporting period.  

Tax assets and liabilities are offset when there is a legally enforceable right and there is an intention to settle the balances net. 

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205
205 

 
 
 
 
 
 
 
Operating assets and liabilities continued  

11 Deferred income tax continued 

The movement on the deferred tax account is as shown below: 

At 1 October  

Adjustment on initial application of IFRS 16 

Income statement credit/(charge) 

Acquisition of subsidiaries  

Transfer to held for sale 

Other balance sheet reclassification 

Exchange movement 

Other comprehensive income/equity movement in deferred tax 

At 30 September  

The net deferred tax asset at the end of the year is analysed below: 

Deferred tax assets 

Deferred tax liabilities 

Net deferred tax asset 

Note: 

2020 
£m 

2019 
Restated*
£m 

5 

2 

19 

– 

(5) 

– 

– 

– 

21 

2020 
£m 

35 

(14) 

21 

26

–

(1)

(2)

(13)

–

(1)

(4)

5

2019 
Restated*
£m 

31

(26)

5

*  2019 restated for finalisation of the fair value of assets acquired and liabilities assumed in the acquisition of Ocrex Limited, completed in 2019 (see notes 1 

and 15.1). 

Deferred tax assets have been recognised in respect of tax losses and other temporary differences giving rise to deferred 
tax assets because it is probable that these assets will be recovered. Each of these assets are reviewed to ensure there is 
sufficient evidence to support their recognition. All underlying temporary differences where a deferred tax liability arising from 
investments in subsidiaries have been appropriately recognised where it is probable the temporary difference will reverse in 
the foreseeable future. The taxable temporary differences associated with investments in the Group’s subsidiaries for which 
a deferred tax liability has not been recognised are not considered material. The Group has undistributed earnings of £301m 
at 30 September 2020. 

At 30 September 2020, following the decision to sell certain of our Australian, Polish, Swiss, Singaporean and Malaysian entities, 
we transferred £5m of deferred tax assets to held for sale. At 30 September 2019, following the decision to sell our Brazilian entities, 
we transferred £13m of tax losses to held for sale.  

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as required by 
IAS 12 “Income Taxes”) during the year are shown below. Deferred tax assets and liabilities are only offset where there is a legally 
enforceable right of offset and there is an intention to settle the balances net. 

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Deferred tax  

At 30 September 2018 

Income statement (debit)/credit 

Acquisition/disposal 

Transfer to held for sale 

Other comprehensive income/equity movement in deferred tax 

Exchange movement 

At 30 September 2019 restated* 

Income statement (debit)/credit 

Adjustment on initial application of IFRS 16 

Acquisition/disposal 

Transfer to held for sale 

Other comprehensive income/equity movement in deferred tax 

Exchange movement 

At 30 September 2020 

Other 
intangible 
assets 
 (excluding 
goodwill)
£m 

(34)

(1)

(2)

2

–

(2)

(37)

7

–

–

–

–

1

(29)

Tax 
losses 
£m 

Other
£m 

Total
£m 

24 

(5) 

– 

(10) 

– 

1 

10 

(3) 

– 

– 

– 

– 

– 

7 

36

5

–

(5)

(4)

–

32

15

2

–

(5)

–

(1)

43

26

(1)

(2)

(13)

(4)

(1)

5

19

2

–

(5)

–

–

21

Deferred tax assets and liabilities categorised as “other” in the above table includes various balances in relation to the following items: 

Accounting provisions/accruals 

Goodwill amortisation 

Deferred revenue 

Stock options 

Interest carried forward 

R&D capitalisation 

Lease liability 

Right-of-use lease assets 

Other amounts 

Note: 

2020 
£m 

27 

(21)

18 

9 

6 

2 

16 

(15)

1 

43 

2019 
Restated*
£m 

22

(21)

17

7

3

2

–

–

2

32

*  2019 restated for finalisation of the fair value of assets acquired and liabilities assumed in the acquisition of Ocrex Limited, completed in 2019 (see notes 1 

and 15.1). 

The Company has unrecognised carried forward losses of £73m (2019: £62m) principally in the UK and the US, available to reduce 
certain future taxable profits. Deferred tax assets have not been recognised in respect of these losses due to uncertainty regarding 
whether suitable profits will arise in future periods against which the deferred tax asset would reverse. 

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Net debt and capital structure  

12 Cash flow and net debt 

This note analyses our operational cash generation, shows the movement in our net debt in the year, and explains what is 
included within our cash balances and borrowings at the year end.  

Cash generated from operations is the starting point of our consolidated statement of cash flows. This section outlines the 
adjustments for any non-cash accounting items to reconcile our accounting profit for the year to the amount of cash we 
generated from our operations. 

Net debt represents the amount of cash held less borrowings, overdrafts, and cash held on behalf of customers. 

Borrowings are mostly made up of fixed-term external debt which the Group has taken out in order to finance acquisitions 
in the past. Borrowings also include lease liabilities.  

12.1 Cash flow generated from continuing operations 

Reconciliation of profit for the year to cash generated from continuing operations  

Profit for the year  

Adjustments for:  

• Income tax 

• Finance income  

• Finance costs 

• Amortisation and impairment of intangible assets  

• Depreciation and impairment of property, plant and equipment  

• Impairment of goodwill 

• Impairment and cost of disposal of assets held for sale 

• R&D tax credits 

• Equity-settled share-based transactions  

• Net gain on disposal of subsidiaries 

Changes in working capital (excluding effects of acquisitions and disposals of subsidiaries): 

• Decrease in trade and other receivables  

• Increase in trade and other payables and provisions 

• Increase in deferred income  

Cash generated from continuing operations  

12.2 Net debt 

Reconciliation of net cash flow to movement in net debt  

Increase in cash in the year (pre-exchange movements)  

Cash outflow from movement in loans, lease liabilities and cash held on behalf of customers 

Change in net debt resulting from cash flows  

Impact of adoption of IFRS 16 

Acquisitions 

Disposals 

Other non-cash movements  

Exchange movement 

Movement in net debt in the year  

Net debt at 1 October  

Net debt at 30 September 

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2020 
£m 

310 

63 

(3) 

34 

45 

93 

19 

– 

(2) 

29 

(141) 

26 

44 

10 

527 

2020 
£m 

510 

(96) 

414 

(136) 

– 

(12) 

(30) 

6 

242 

(393) 

(151) 

2019
£m 

266

95

(8)

29

44

37

–

19

(2)

32

(28)

18

46

38

586

2019
£m 

158

142

300

–

1

–

(2)

(24)

275

(668)

(393)

 
 
 
 
 
At 
1 October 
2019 
£m 

Impact of 
adoption of 
IFRS 16 
 £m 

Cash flow 
£m 

Reclassification 
as held for sale 

Disposal of 
subsidiary 
£m 

Non-cash 
movements  
£m 

Exchange 
movement 
 £m 

At 
30 September 
2020 
£m 

Analysis of change in net debt (inclusive of leases) 

Cash and cash equivalents  

Cash amounts included in held for sale 

Cash, cash equivalents and bank overdrafts 
including cash held for sale 

Liabilities arising from financing activities 

Loans due within one year 

Loans due after more than one year 

Lease liabilities due within one year 

Lease liabilities after more than one year 

Lease liabilities included in held for sale 

371

1

372

(122)

(643)

–

–

–

–

–

–

–

–

(29)

(106)

(1)

510

–

510

122

(256)

38

–

–

(765)

(136)

(96)

Total  

(393)

(136)

414

(17)

17

–

–

–

2

7

(9)

–

–

(12) 

(1) 

(13) 

– 

– 

– 

– 

1 

1 

– 

– 

– 

– 

– 

(31) 

1 

– 

(30) 

(12) 

(30) 

(21)

–

(21)

–

22

–

5

–

27

6

831

17

848

–

(877)

(20)

(93)

(9)

(999)

(151)

Analysis of change in net debt (inclusive of leases) 

Cash and cash equivalents  

Bank overdrafts 

Cash and bank overdrafts amounts 
included in held for sale 

Cash, cash equivalents and bank overdrafts 
including cash held for sale 

Liabilities arising from financing activities 

Loans due within one year 

Loans due after more than one year 

Cash held on behalf of customers  

Cash held on behalf of customers included 
in held for sale 

At 
1 October 
2018 
£m 

272

(8)

58

322

–

(913)

(19)

(58)

(990)

120

5

33

158

–

181

(6)

(33)

142

Total  

(668)

300

Cash flow
£m 

Acquisitions
£m 

Reclassification 
as held for sale 

Disposal of 
subsidiary 
£m 

Non-cash 
movements  
£m 

Exchange 
movement
 £m 

At 
30 September 
2019
£m 

1

–

–

1

–

–

–

–

–

1

(4)

3

1

–

–

–

–

–

–

–

(26) 

– 

(91) 

(117) 

– 

– 

26 

91 

117 

– 

– 

– 

– 

(115) 

113 

– 

– 

(2) 

8

–

–

8

(7)

(24)

(1)

–

(32)

371

–

1

372

(122)

(643)

–

–

(765)

– 

(2) 

(24)

(393)

The Group’s cash balances no longer include cash held on behalf of customers at 30 September 2020 (2019: £nil). 

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209
209 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net debt and capital structure continued  

12 Cash flow and net debt continued 
12.3 Cash and cash equivalents (excluding bank overdrafts and cash amounts included in held for sale) 

Accounting policy 
For the purpose of preparation of the consolidated statement of cash flows and the consolidated balance sheet, cash and 
cash equivalents include cash at bank and in hand and short-term deposits with an original maturity period of three months 
or less. Bank overdrafts that are an integral part of a subsidiary’s cash management are included in cash and cash equivalents 
where they have a legal right of set-off and there is an intention to settle net, against positive cash balances, otherwise bank 
overdrafts are classified as borrowings. Cash and cash equivalents are measured at amortised cost. 

Cash at bank and in hand  

Short-term bank deposits  

2020 
£m 

391 

440 

831 

2019
£m 

370

1

371

The credit risk on liquid funds is considered to be low, as the Board-approved Group treasury policy limits the value that can be 
invested with each approved counterparty to minimise the risk of loss. The Group policy is to place cash and cash equivalents 
with counterparties which are well established banks with high credit ratings where available. In some jurisdictions there is limited 
availability of such counterparties.  

Cash and cash equivalents are classified and measured at amortised cost under IFRS 9 and are therefore subject to the 
expected loss model requirements of that standard. However, no material expected credit losses have been identified. At 
30 September 2020, 92% (2019: 93%) of the cash and cash equivalents balance was deposited with financial institutions rated at 
least A3 by Moody’s Investors Service. The investment instruments utilised are money market funds, money market term deposits 
and bank deposits. 

The Group’s maximum exposure to credit risk in relation to cash and cash equivalents is their carrying amount in the balance sheet. 

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12.4 Borrowings (excluding borrowings included in held for sale) 

Accounting policy 
Interest-bearing borrowings are recognised initially at fair value less attributable issue costs, which are amortised over the 
period of the borrowings. Subsequent to initial recognition, interest-bearing borrowings are stated at amortised cost with any 
difference between cost and redemption value being recognised in the income statement over the period of borrowing on an 
effective interest basis. 

Further information on the policy applied to lease liabilities is included in note 3.4. 

Current 

US senior loan notes – unsecured 

Lease liabilities 

Non-current 

Bank loans – unsecured  

US senior loan notes – unsecured 

Lease liabilities 

2020 
£m 

–

20

20

2020 
£m 

490

387

93

970

2019
£m 

122

–

122

2019
£m 

243

400

–

643

Included in loans above is £877m (2019: £765m) of unsecured loans (after unamortised issue costs).  

In the table above, bank loans and loan notes are stated net of unamortised issue costs of £4m (2019: £2m). Unsecured bank loans 
attract an average interest rate of 1.6% (FY19: 2.6%). 

Borrowings 

US private placement 

• USD 150m loan note 

• USD 150m loan note 

• USD 50m loan note 

• EUR 55m loan note 

• EUR 30m loan note 

• USD 200m loan note 

Year issued 

Interest 
coupon 

Maturity 

2013

2013

2013

2015

2015

2015

3.08% 20–May–20 

3.71% 20–May–23 

3.86% 20–May–25 

1.89%

2.07%

3.73%

26–Jan–22 

26–Jan–23 

26–Jan–25 

Loan value 

2020 
£m 

–

116

39

50

27

155

2019
£m 

122

122

40

49

27

162

Unsecured bank loans comprises a fixed term loan of £200m (2019: £200m) expiring in September 2022 and £294m drawings 
(2019: £45m) under the multi-currency revolving credit facility of £692m (2019: £720m) expiring in February 2025, which consists 
both of US$719m/£557m (2019: US$719m/£585m) and of £135m (2019: £135m) tranches. 

Further information on lease liabilities is included in note 3.4. 

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Net debt and capital structure continued  

13 Financial instruments 

This note shows details of the fair value and carrying value of short and long-term borrowings, trade and other payables, 
trade and other receivables, short-term bank deposits and cash at bank and in hand. These items are all classified as 
“financial instruments” under accounting standards. Fair value is the price that would be received to sell an asset or paid 
to transfer a liability in an orderly transaction between market participants at the measurement date. 

In order to assist users of these financial statements in making an assessment of any risks relating to financial instruments, 
this note also sets out the maturity of these items and analyses their sensitivity to changes in key inputs, such as interest 
rates and foreign exchange rates. An explanation of the Group’s exposure to, and management of, capital, liquidity, credit, 
interest rate and foreign currency risk is set out in the financial risk management section at the end of this note. 

Accounting policy 
Financial assets and financial liabilities are recognised in the Group’s balance sheet when the Group becomes a party to the 
contractual provisions of the instrument.  

Financial assets are derecognised when the rights to receive cash flows from the asset have expired, or when the Group 
has transferred those rights and either has also transferred substantially all the risks and rewards of the asset or has neither 
transferred nor retained substantially all the risks and rewards of the asset but no longer has control of the asset.  

Financial liabilities are derecognised when the obligation specified in the contract is discharged, cancelled or expires. 

The amounts in the consolidated balance sheet that are accounted for as financial instruments, and their classification under 
IFRS 9, are as follows: 

As at 30 September 2020 

Non-current assets 

Other financial assets 

Trade and other receivables: other receivables 

Current assets 

Trade and other receivables: trade receivables 

Trade and other receivables: other receivables 

Cash and cash equivalents  

Current liabilities 

Trade and other payables excluding other tax and social security 

Borrowings  

Non-current liabilities 

Borrowings  

IFRS 9 classification 

At amortised  
cost 
£m 

Note 

At fair value 
through profit 
or loss 
£m 

8.1

8.1

8.1

12.3

8.2

12.4

12.4

– 

2 

202 

17 

831 

(262) 

(20) 

(970) 

(200) 

1 

3 

– 

1 

– 

– 

– 

– 

5 

Total 
£m 

1

5

202

18

831

(262)

(20)

(970)

(195)

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As at 30 September 2019 

Non-current assets 

Other financial assets 

Trade and other receivables: other receivables 

Current assets 

Trade and other receivables: trade receivables 

Trade and other receivables: other receivables 

Cash and cash equivalents  

Current liabilities 

Trade and other payables excluding other tax and social security 

Borrowings  

Non-current liabilities 

Borrowings  

IFRS 9 classification 

At amortised  
cost 
£m 

Note 

At fair value 
through profit 
or loss
£m 

8.1

8.1

8.1

12.3

8.2

12.4

12.4

3 

1 

257 

13 

371 

(254) 

(122) 

(643) 

(374) 

1

3

–

2

–

–

–

–

6

Total
£m 

4

4

257

15

371

(254)

(122)

(643)

(368)

13.1 Fair values of financial instruments 
The carrying amounts of the following financial assets and liabilities approximate to their fair values: trade and other payables 
excluding tax and social security, trade and other receivables excluding prepayments and accrued income, lease liabilities, and 
short-term bank deposits and cash at bank and in hand.  

Bank loans and loan notes 
The fair value of loan notes is determined by reference to interest rate movements on the US$ private placement market and 
therefore can be considered as a level 2 fair value as defined within IFRS 13. 

The fair value of bank loans is determined using a discounted cash flow valuation technique calculated at prevailing interest rates, 
and therefore can be considered as a level 3 fair value as defined within IFRS 13. 

Long-term borrowing – Bank loans and loan notes 

Short-term borrowing – Bank loans and loan notes 

2020 

Note 

12.4

12.4

Book value 
 £m 

Fair value  
£m 

Book value
 £m 

(877)

(902) 

–

– 

(643)

(122)

2019 

Fair value
£m 

(660)

(122)

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213
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Net debt and capital structure continued  

13 Financial instruments continued 
Contingent consideration receivable 
The Group recognises contingent consideration receivable of £4m (2019: £5m) relating to the disposal of Sage Payroll Solutions 
in the year ended 30 September 2019. This is classified as a financial asset measured at fair value through profit or loss. Its fair 
value is determined using a discounted cash flow valuation technique. The main inputs to the calculation for which assumptions 
have been made are the discount rate and the period over which the consideration will be received. This is a level 3 fair value 
under IFRS 13. 

13.2 Maturity of financial liabilities 
The maturity profile of the undiscounted contractual amount of the Group’s financial liabilities at 30 September was as follows: 

In less than one year  

In more than one year but not more than two years  

In more than two years but not more than five years  

In more than five years 

19

269

656

–

944

25 

23 

46 

46 

262 

2 

– 

– 

140 

264 

1,348

Borrowings: 
bank loans 
and loan notes 
£m 

Borrowings: 
lease liabilities  
£m 

Trade and 
other 
payables 
excluding 
other tax and 
social security  
£m 

Borrowings: 
bank loans  
and loan notes 
£m 

Trade and 
other payables 
excluding 
other tax and 
social security  
£m 

2020 

Total 
£m 

306

294

702

46

2019 

Total 
£m 

403

218

278

206

In less than one year  

In more than one year but not more than two years  

In more than two years but not more than five years  

In more than five years 

148 

217 

278 

206 

849 

255 

1 

– 

– 

256 

1,105

The maturity profile of provisions is disclosed in note 9. 

13.3 Borrowing facilities 
The Group has the following undrawn committed borrowing facilities available at 30 September in respect of which all conditions 
precedent had been met at that date:  

Expiring in more than two years but not more than five years 

2020 
£m 

398 

2019
£m 

675

The facilities have been arranged to help finance the expansion of the Group’s activities. All these facilities incur commitment fees 
at market rates. In addition, the Group maintains overdraft and uncommitted facilities to provide short-term flexibility and has also 
utilised the US private placement market.  

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13.4 Market risk sensitivity analysis  
Financial instruments affected by market risks include borrowings and deposits. 

The following analysis, required by IFRS 7 “Financial Instruments: Disclosures”, is intended to illustrate the sensitivity to changes 
in market variables, being sterling, US Dollar and Euro interest rates, and sterling/US Dollar and sterling/Euro exchange rates. 

The sensitivity analysis assumes reasonable movements in foreign exchange and interest rates before the effect of tax. The 
Group considers a reasonable interest rate movement in LIBOR to be 1%, based on interest rate history. Similarly, sensitivity to 
movements in sterling/US Dollar and sterling/Euro exchange rates of 10% are shown, reflecting changes of reasonable proportion 
in the context of movement in those currency pairs over the last year. 

Using the above assumptions, the following table shows the illustrative effect on the consolidated income statement and equity 
resulting from changes in market interest rates. 

1% increase in market interest rates 

1% decrease in market interest rates 

2020 

2019 

Income 
(losses)/gains 
£m 

Equity 
(losses)/gains  
£m 

Income 
(losses)/gains
£m 

Equity 
(losses)/gains 
£m 

(3)

3

(3) 

3 

(2)

2

(2)

2

The following table shows the illustrative effect on equity resulting from changes in sterling/US Dollar and sterling/Euro 
exchange rates: 

10% strengthening of sterling versus the US Dollar  

10% strengthening of sterling versus the Euro 

10% weakening of sterling versus the US Dollar 

10% weakening of sterling versus the Euro 

13.5 Hedge accounting 

2020 

2019 

Equity 
gains/(losses) 
£m 

Equity 
gains/(losses) 
£m 

28

7

(34)

(9)

41

7

(50)

(8)

Accounting policy 
On transition to IFRS 9, the Group elected to continue to apply the hedge accounting requirements of IAS 39. The Group 
applies hedge accounting to external borrowings that are designated as a hedge of a net investment in foreign operations. 
The portion of the gain or loss on an instrument used to hedge a net investment in a foreign operation which is determined 
to be an effective hedge is recognised in other comprehensive income. The ineffective portion is recognised immediately 
in profit or loss. On disposal of the net investment, the foreign exchange gains and losses on the hedging instrument are 
recycled to the income statement from equity. 

The Group hedges the risk exposure to foreign currency exchange movements of its net investment in its subsidiaries 
in the US and Eurozone. A proportion of the Group’s external US Dollar denominated borrowings, and the total of its Euro 
denominated borrowings, are designated as hedging instruments. The underlying risk of the hedging instruments exactly 
matches the hedged risk as the borrowings and net investments in subsidiaries are denominated in the same currencies, giving 
a hedge ratio of 1:1. Hedge ineffectiveness will arise if the carrying amount of the net investment falls below the carrying amount 
of the designated borrowings.  

The impact of the hedging instrument on the consolidated balance sheet is: 

As at 30 September 2020 

Non-current borrowings 

Non-current borrowings 

USD loan notes 

EUR loan notes 

Nominal amount 

USD 398m

EUR 85m

Change in carrying amount as a 
result of foreign currency 
movements in the year 
recognised in OCI 
£m 

Carrying amount 
£m 

308 

77 

385 

16

(2)

14

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215
215 

 
 
 
 
 
 
 
 
 
 
Net debt and capital structure continued  

13 Financial instruments continued 
13.5 Hedge accounting (continued) 

As at 30 September 2019 

Current borrowings 

Non-current borrowings 

USD loan notes 

USD loan notes 

Non-current borrowings 

EUR loan notes 

Nominal amount 

USD 133m

USD 400m

USD 533m

EUR 85m

The impact of the hedged item on the statement of financial position is as follows: 

2020 

Change in carrying amount as a 
result of foreign currency 
movements in the year 
recognised in OCI
£m 

Carrying amount 
£m 

108 

324 

432 

76 

508 

25

–

25

2019 

Net investment in foreign subsidiaries – USD 

Net investment in foreign subsidiaries – EUR 

Change in value of hedged item 
used to determine hedge 
effectiveness 
£m 

Foreign currency 
translation reserve 
£m 

Change in value of hedged item 
used to determine hedge 
effectiveness 
£m 

Foreign currency 
translation reserve
£m 

(16)

2

(14)

46

14

60

25 

– 

25 

82

12

94

The hedging movement recognised in other comprehensive income is equal to the change in value for measuring effectiveness. 
No ineffectiveness is recognised in profit or loss.  

On disposal of Sage Payroll Solutions in the year ended 30 September 2019, an exchange difference of £6m related to hedging 
instruments was recycled through the income statement in proportion to the disposed net investment. 

Further information on the Group’s exposure to foreign currency risk and how the risk is managed is included in note 13.6. 

13.6 Financial risk management 
The Group’s exposure to and management of capital, liquidity, credit, interest rate and foreign currency risk are summarised below. 

Capital risk 
The Group’s objectives when managing capital (defined as net debt plus equity) are to safeguard our ability to continue as a going 
concern in order to provide returns to shareholders and benefits for other stakeholders, while optimising returns to shareholders 
through an appropriate balance of debt and equity funding. The Group manages its capital structure through regular review by 
the Board and makes adjustments to it with respect to changes in economic conditions and our strategic objectives. Priorities 
for capital allocation are organic investment; bolt on acquisitions of complementary technology and portfolio rationalisation; 
the maintenance and growth of the dividend in real terms; and additional capital returns to shareholders, if appropriate. Over the 
medium term, the Group plans to operate in a broad range of 1-2x net debt to EBITDA, with flexibility to move outside this range as 
the business needs require. In the event that the Group needs to adjust its capital structure, it would review the appropriateness of 
existing levels of debt and consider whether returns to shareholders remain appropriate.  

To support the Group’s financial strength in light of the Covid-19 pandemic, Sage announced on 6 April 2020 the cancellation of 
the previously announced £250m Share Buyback Programme, after £7m of shares had been purchased.  

Liquidity risk 
The Group manages its exposure to liquidity risk by reviewing cash resources required to meet business objectives through both 
short and long-term cash flow forecasts. The Group has committed facilities which are available to be drawn for general corporate 
purposes including working capital. The Treasury function has responsibility for optimising the level of cash across the business. 

Credit risk 
The Group’s credit risk primarily arises from trade and other receivables. The Group has a very low operational credit risk due to 
the transactions being principally of a high volume, low value and short maturity. The Group has no significant concentration of 
operational credit risk, with the exposure spread over a large number of well diversified counterparties and customers.  

The credit risk on liquid funds is considered to be low, as the Board-approved Group treasury policy limits the value that 
can be invested with each approved counterparty to minimise the risk of loss. All counterparties must meet minimum credit 
rating requirements or be specifically authorised as an exception. 

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Further information on the credit risk management procedures applied to trade receivables is given in note 8.1 and to cash and 
cash equivalents in note 12.3. The carrying amounts of trade receivables and cash and cash equivalents shown in those notes 
represent the Group’s maximum exposure to credit risk. 

Interest rate risk 
The Group is exposed to interest rate risk on floating rate deposits and borrowings. The Group’s borrowings comprise principally 
US private placement loan notes which are at fixed interest rates, and a bank revolving credit facility and a term loan, which are 
subject to floating interest rates. At 30 September 2020, the Group had £831m (2019: £371m) of cash and cash equivalents. 

The Group regularly reviews forecast debt, cash and cash equivalents and interest rates to monitor this risk. Interest rates on debt 
and deposits are fixed when management decides this is appropriate.  

At 30 September 2020, the Group’s borrowings comprised US private placement loan notes of £387m (2019: £522m), which have an 
average fixed interest rate of 3.34% (2019: 3.33%); and unsecured bank loans of £490m (2019: £243m), comprising a fixed term loan 
and a bank revolving credit facility, which have an average interest rate of 1.6% (2019: 2.6%). 

Foreign currency risk 
Although a substantial proportion of the Group’s revenue and profit is earned outside the UK, operating companies generally only 
trade in their own currency. The Group is therefore not subject to any significant foreign exchange transactional exposure within 
these subsidiaries.  

The Group’s principal exposure to foreign currency lies in the translation of overseas profits into sterling; this exposure is 
not hedged.  

The Group’s external Euro denominated borrowings and a proportion of its US Dollar borrowings are designated as a hedge of 
the net investment in its subsidiaries in the US and Eurozone. The foreign exchange movements on translation of the borrowings 
into sterling have therefore been recognised in the translation reserve. Certain of the Group’s intercompany balances have been 
identified as part of the Group’s net investment in foreign operations. Foreign exchange effects on these balances that remain 
on consolidation are also reflected in the translation reserve. The Group’s other currency exposures comprise those currency 
gains and losses recognised in the income statement, reflecting other monetary assets and liabilities of the Group that are not 
denominated in the functional currency of the entity involved. At 30 September 2020 and 30 September 2019, these exposures 
were immaterial to the Group. 

14 Equity 
This note analyses the movements recorded through shareholders’ equity that are not explained elsewhere in the financial 
statements, being changes in the amount which shareholders have invested in the Group. 

The Group utilises share award schemes as part of its employee remuneration package. Share option schemes for our employees 
include The Sage Group Performance Share Plan for Directors and senior executives and The Sage Group Savings-related Share 
Option Plan (the “SAYE Plan”) for all qualifying employees. The Group incurs costs in respect of these schemes in the income 
statement, which is set out below along with a detailed description of each scheme and the number of options outstanding. 

This note also shows the dividends paid in the year and any dividends that are to be proposed and paid post-year end. 
Dividends are paid as an amount per ordinary share held. 

14.1 Ordinary shares 

Accounting policy 
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new ordinary shares or options 
are shown in equity as a deduction, net of tax, from the proceeds. 

Where any Group company purchases the Company’s equity share capital (treasury shares), the consideration paid, including 
any directly attributable incremental costs (net of income taxes), is deducted from equity attributable to the owners of the 
Company until the shares are cancelled or reissued. 

Issued and fully paid ordinary shares of 14/77 pence each 

At 1 October and 30 September 

2020 
 shares 

2020 
 £m 

2019 
 shares 

1,120,789,295

12 

1,120,789,295 

2019
 £m 

12

Annual Report and Accounts 2020  |  The Sage Group plc.

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217 

 
 
 
 
Net debt and capital structure continued  

14 Equity continued 
14.2 Share-based payments 

Accounting policy 
Equity-settled share-based payments are measured at fair value (excluding the effect of non market-based vesting conditions) 
at the date of grant. The fair value determined at the grant date of the equity-settled share-based payments is expensed on 
a straight-line basis over the vesting period, based on the Group’s estimate of the shares that will eventually vest allowing for 
the effect of non market-based vesting conditions. 

Fair value is measured using the Black-Scholes or the Monte Carlo pricing models, based on observable market prices. 
The expected life used in the model has been adjusted, based on management’s best estimate, for the effects of  
non-transferability, exercise restrictions and behavioural considerations. 

All outstanding Sage Performance Share Plans (“PSPs”) are subject to some non-market performance conditions. These 
are organic revenue, EPS and annualised recurring revenue growth. The element of the income statement charge relating 
to market performance conditions is fixed at the grant date.  

At the end of the reporting period, the Group revises its estimates for the number of options expected to vest. It recognises 
the impact of the revision to original estimates, if any, in the income statement, with a corresponding adjustment to equity. 

The total charge for the year relating to employee share-based payment plans was £29m (2019: £32m), all of which related to 
equity-settled share-based payment transactions.  

Scheme 

Performance Share Plan 

Restricted Share Plan  

Share options 

Total  

2020 
£m 

6 

21 

2 

29 

2019
£m 

6

23

3

32

The Sage Group Performance Share Plan  
Annual grants of performance shares will normally be made to Executive Directors and senior executives across the Group after 
the preliminary declaration of the annual results. Under the Performance Share Plan 2,146,687 (2019: 3,690,288) awards were made 
during the year. 

Awards for 2018 
These performance shares are subject to a service condition and two performance conditions. Performance conditions are 
weighted one half on the achievement of a revenue growth target and one half on the achievement of a TSR target. The 
revenue growth target is subject to two underpin performance conditions relating to EPS growth and organic revenue growth. 

The revenue growth target is based on the Company’s compound annual recurring revenue growth. Where the Company’s 
annual recurring revenue growth is between 8% and 10% or 10% and 12%, the extent to which the revenue performance 
condition is satisfied will be calculated on a straight-line pro rata basis between 10% and 40% or between 40% and 50% 
respectively. Notwithstanding the extent to which the revenue performance condition has been satisfied, the revenue tranche 
will not be released and will lapse on the Board’s determination that (i) the compound growth of the Company’s underlying EPS 
over the performance period is less than 8% per annum; or (ii) the compound growth of the Company’s organic revenue over the 
performance period is less than 6% per annum. 

The performance target relating to TSR measures share price performance against a designated comparator group. Where 
the Company’s TSR is between median and upper quartile, the TSR vesting percentage will be calculated on a straight-line  
pro-rata basis between 10% and 40% and where the Company’s TSR is between upper quartile and upper decile, the TSR vesting 
percentage will be calculated on a straight-line pro-rata basis between 40% and 50%.  

The comparator group for awards granted from 2017 onwards is the companies comprised in the FTSE 100 Index at the start 
of the performance period, excluding financial services and extraction companies. 

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Awards from 2019 
These performance shares are subject to a service condition and two performance conditions. Performance conditions are 
weighted 70% on the achievement of a revenue growth target and 30% on the achievement of a TSR target. 

The revenue growth target is based on the Company’s compound annualised recurring revenue growth. Where the Company’s 
annualised recurring revenue growth is between prescribed target ranges, the extent to which the revenue performance condition 
is satisfied will be calculated on a straight-line pro-rata basis within a defined range.  

2019 awards 

• Annualised recurring revenue growth (%) 

• Performance condition satisfied (%) 

2020 awards 

• Annualised recurring revenue growth (%) 

• Performance condition satisfied (%) 

Range 1 

Range 2 

6.2%-7.7% 7.7%-8.5%

14%-56% 56%-70%

Range 1 

Range 2 

5.6%-7.0% 7.0%-7.7%

14%-56% 56%-70%

The performance target relating to TSR measures share price performance against a designated comparator group. Where the 
Company’s TSR is between median and upper quartile, the TSR vesting percentage will be calculated on a straight-line pro-rata 
basis between 6% and 24% and where the Company’s TSR is between upper quartile and upper decile, the TSR vesting percentage 
will be calculated on a straight-line pro-rata basis between 24% and 30%.  

The comparator group for awards granted from 2019 onwards is the companies comprised in the FTSE 100 Index at the start of the 
performance period, excluding financial services and extraction companies. 

Awards were valued using the Monte Carlo option pricing model. Performance conditions were included in the fair value calculations, 
which were based on observable market prices at grant date. All options granted under performance share awards have an 
exercise price of nil. The fair value per award(s) granted and the assumptions used in the calculation are as follows: 

Grant date  

Share price at grant date  

Number of employees  

Shares under award  

Vesting period (years)  

Expected volatility  

Award life (years)  

Expected life (years)  

Risk-free rate  

Fair value per award  

Grant date  

Share price at grant date  

Number of employees  

Shares under award  

Vesting period (years)  

Expected volatility  

Award life (years)  

Expected life (years)  

Risk-free rate  

Fair value per award  

December 
2019 

7.36

39

May 
2020 

6.77

4

  2,033,746

112,941

3

3

23.3%

26.5%

3

3

3

3

0.52%

(0.04%)

6.15

6.02

December
2018 

5.78/5.86 

94

February 
2019 

6.61 

8 

May
2019 

7.39

2

September
2019 

6.71

1

2,921,885

712,414 

45,526

10,463

1-3

22.7%

1-3

1-3

0.75%

4.88

3 

3

3

25.1% 

22.6%

22.7%

3 

3 

0.85% 

5.58 

3

3

0.71%

6.84

3

3

0.46%

5.88

The expected volatility is based on historical volatility over the last three years. The expected life is the average expected period 
to exercise. The risk-free rate of return is the yield on zero-coupon UK government bonds of a term consistent with the assumed 
award life. 

Annual Report and Accounts 2020  |  The Sage Group plc.

219
219 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net debt and capital structure continued  

14 Equity continued 
14.2 Share-based payments continued 
A reconciliation of award movements over the year is shown below: 

Outstanding at 1 October  

Awarded  

Forfeited  

Exercised  

Outstanding at 30 September  

Exercisable at 30 September  

Range of exercise prices 

N/A 

Number 
 ‘000s 

7,368

2,147

(2,598)

(343)

6,574

–

2020 

Weighted 
average  
exercise  
price 
£ 

– 

– 

– 

– 

– 

– 

2020 

Weighted 
average  
remaining life 
years 

Number 
 ‘000s 

6,245 

3,690 

(2,085) 

(482) 

7,368 

– 

2019 

Weighted 
average 
exercise 
price 
£ 

–

–

–

–

–

–

2019 

Weighted 
average 
remaining life 
years 

Expected 

Contractual 

Expected 

Contractual 

1.2

1.2 

1.3 

1.3

The Sage Group Restricted Share Plan 
The Group’s Restricted Share Plan is a long-term incentive plan used in limited circumstances and usually on a one-off basis, under 
which contingent share awards are usually made only with service conditions. Executive Directors are not permitted to participate 
in the plan and shares are either purchased in the market or treasury shares are utilised to satisfy vesting awards. During the year 
4,424,901 (2019: 5,258,827) awards were made. These awards only have service conditions and their fair values are equal to the 
share price on the date of grant, ranging from 657-736p. 

A reconciliation of award movements over the year is shown below: 

2020 

Weighted 
average  
exercise  
price  
£ 

– 

– 

– 

– 

– 

– 

Number 
‘000s 

6,776

4,425

(743)

(2,181)

8,277

–

2019 

Weighted 
average 
exercise 
price 
£ 

–

–

–

–

–

–

Number  
‘000s 

2,734 

5,259 

(423) 

(794) 

6,776 

– 

2020 

2019 

Weighted average  
remaining life  
years 

Weighted average 
remaining life 
years 

Expected 

Contractual 

Expected 

Contractual 

1.5

1.5 

1.5 

1.5

Outstanding at 1 October  

Awarded 

Forfeited  

Exercised  

Outstanding at 30 September  

Exercisable at 30 September  

Range of exercise prices 

N/A 

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Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Share options 
Share options comprise The Sage Global Save and Share Plan (the “Save and Share Plan”) and acquisition options. These are not 
considered to be material to the Group’s overall share-based payment arrangements. The key aspects of the Group’s share option 
arrangements are explained below. 

The Save and Share Plan is a savings-related share option scheme for employees of the Group and is available to employees in the 
majority of countries in which the Group operates. The UK plan is an HMRC-approved savings-related share option scheme, and 
similar arrangements apply in other countries where they are available. The fair value of the options is expensed over the service 
period of three years on the assumption that 30% of options will lapse over the service period as employees leave the Group.  

In the year, 2,924,638 (2019: 1,002,584) options were granted under the terms of the Save and Share Plan. 

As part of certain acquisitions, the Group awards certain employees with options proportional to previously held options in the 
company acquired. Nil (2019: nil) options have been granted in the year. The awards granted in 2017 only have service conditions 
with the fair value portion of the options relating to pre-acquisition services being included as part of the purchase consideration 
and the remaining fair value of options being expensed over the service period ranging from 1-36 months. 

A reconciliation of award movements over the year is shown below: 

Outstanding at 1 October  

Forfeited  

Exercised  

Outstanding at 30 September  

Exercisable at 30 September  

Range of exercise prices 

22p-702p 

Number 
‘000s 

4,216

(26)

(934)

3,256

2,986

2020 

Weighted 
average  
exercise  
price  
£ 

2.03 

3.29 

1.64 

2.13 

1.95 

2020 

Number 
‘000s 

5,319

(97)

(1,006)

4,216

3,282

2019 

Weighted 
average 
exercise 
price 
£ 

1.92

3.41

1.35

2.03

1.65

2019 

Weighted average  
remaining life  
years 

Weighted average 
remaining life 
years 

Expected 

Contractual 

Expected 

Contractual 

–

5.0 

1.7

6.0

14.3 Other reserves 
All components of reserves are presented separately on the face of the consolidated statement of changes in equity. This note 
explains the nature and purpose of the translation and merger reserves.  

Translation reserve 
The translation reserve represents the accumulated exchange differences arising since the transition to IFRS from the 
following sources: 

• The impact of the translation of subsidiaries with a functional currency other than sterling; and  
• Exchange differences arising on hedging instruments that are designated hedges of a net investment in foreign operations, 

net of tax where applicable.  

Exchange differences arising prior to the IFRS transition were offset against retained earnings. 

Merger reserve 
Merger reserve brought forward relates to the merger reserve which was present under UK GAAP and frozen on transition to IFRS.  

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221 

 
 
 
 
 
 
 
 
 
 
 
 
Net debt and capital structure continued  

14 Equity continued 
14.4 Retained earnings 

Retained earnings 

At 1 October 

Adjustment on initial application of IFRS 16 net of tax 

Adjustment on initial application of IFRS 15 net of tax 

Adjustment on initial application of IFRS 9 net of tax 

Profit for the year 

Actuarial loss on post-employment benefit obligations (note 10) 

Value of employee services including deferred tax 

Proceeds from issuance of treasury shares 

Share Buyback Programme 

Dividends paid to owners of the parent (note 14.5) 

Total  

2020 
£m 

760 

(7) 

– 

– 

310 

– 

29 

9 

(7) 

(186) 

908 

2019
£m 

621

–

24

(5)

266

(1)

33

3

–

(181)

760

Treasury shares  
Purchase of treasury shares  
Shares purchased under the Group’s buyback programme are not cancelled but are retained in issue and represent a deduction 
from equity attributable to owners of the parent. During the year the Group purchased 1,101,918 under the Share Buyback 
Programme (2019: none).  

During the year the Group agreed to satisfy the vesting of certain share awards, utilising a total of 4,956,977 (2019: 3,781,720) 
treasury shares. The Group gifted 250,000 shares (2019: nil) to the Employee Share Trust.  

At 30 September 2020 the Group held 27,844,111 (2019: 31,699,170) treasury shares. 

Employee Share Trust 
The Group holds treasury shares in a trust which was set up for the benefit of Group employees. The Trust purchases the Company’s 
shares in the market or is gifted these by the Company for use in connection with the Group’s share-based payments arrangements. 
The Trust holds 190,962 ordinary shares in the Company (2019: 35,792) at a cost of £1m (2019: £nil) and a nominal value of £nil (2019: £nil). 

During the year, the Trust agreed to satisfy the vesting of certain share awards, utilising a total of 94,830 (2019: 368,733) shares held 
in the Trust. The Trust received £nil (2019: £2m) additional funds for future purchase of shares in the market.  

The costs of funding and administering the scheme are charged to the profit and loss account of the Company in the period to 
which they relate. The market value of the shares at 30 September 2020 was £1m (2019: £nil). 

14.5 Dividends 

Accounting policy 
Dividends are recognised through equity when approved by the Company’s shareholders or on payment, whichever is earlier. 

Final dividend paid for the year ended 30 September 2019 of 11.12p per share 

(2019: final dividend paid for the year ended 30 September 2018 of 10.85p per share) 

Interim dividend paid for the year ended 30 September 2020 of 5.93p per share 

(2019: interim dividend paid for the year ended 30 September 2019 of 5.79p per share) 

2020 
£m 

121 

– 

65 

– 

186 

2019
£m 

–

118

–

63

181

In addition, the Directors are proposing a final dividend in respect of the financial year ended 30 September 2020 of 11.32p per share 
which will absorb an estimated £124m of shareholders’ funds. The Company’s distributable reserves are sufficient to support the 
payment of this dividend. If approved at the AGM, it will be paid on 11 February 2021 to shareholders who are on the register of 
members on 15 January 2021. These financial statements do not reflect this proposed dividend payable. 

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Other notes 

15 Acquisitions and disposals 

The following note outlines acquisitions and disposals during the year and the accompanying accounting policies. 
Each acquisition or disposal during the year is discussed and the effects on the results of the Group are highlighted. 
Additional disclosures are presented for disposals and planned disposals that qualify as businesses held for sale or for 
presentation as discontinued operations. 

Accounting policy 
Acquisitions: 

The Group has early adopted the amendments to IFRS 3 “Business Combinations” for business combinations and asset 
acquisitions occurring on or after 1 October 2019, as permitted by the transitional provisions for the amendments. The 
amendments would otherwise have become mandatory for the Group’s business combinations and asset acquisitions 
occurring on or after 1 October 2020. The amendments clarify the definition of a business under IFRS 3 to help companies 
to determine whether an acquisition is of a business or a group of assets. 

The acquisition of subsidiaries is accounted for using the acquisition method. The cost of an acquisition is measured as 
the aggregate of the consideration transferred, which is measured at acquisition date fair value, and the amount of any  
non-controlling interests in the acquiree. The acquiree’s identifiable assets, liabilities and contingent liabilities that meet the 
conditions for recognition under IFRS 3 “Business Combinations” are recognised at their fair values at the acquisition date. 

Any contingent consideration to be transferred by the Group is recognised at fair value at the acquisition date. Subsequent 
changes to the fair value of the contingent consideration that is deemed to be an asset or liability are recognised in the 
income statement. Contingent consideration that is classified as equity is not remeasured, and its subsequent settlement 
is accounted for within equity. 

Goodwill represents the excess of the consideration transferred, the amount of any non-controlling interest in the acquiree 
and the acquisition date fair value of any previous equity interest in the acquiree over the fair value of the Group’s total 
identifiable net assets acquired. If, after reassessment, the Group’s interest in the net fair value of the acquiree’s identifiable 
assets, liabilities and contingent liabilities exceeds the cost of the business combination, the difference is recognised 
directly in the consolidated income statement. Any subsequent adjustment to reflect changes in consideration arising 
from contingent consideration amendments is recognised in the consolidated income statement. 

On an acquisition-by-acquisition basis, the Group recognises any non-controlling interest in the acquiree either at fair value 
or at the non-controlling interest’s proportionate share of the acquiree’s net assets.  

Acquisition-related items such as legal or professional fees are expensed to the income statement as incurred.  

Businesses held for sale and discontinued operations: 

The Group classifies the assets and liabilities of a business as held for sale if their carrying amounts will be recovered 
principally through a sale of the business rather than through continuing use. These assets and liabilities are measured at  
the lower of their carrying amount and fair value less costs to sell. The criteria for classification as held for sale are met only 
when the sale is highly probable and the business is available for immediate sale in its present condition. Actions required 
to complete the sale must indicate that it is unlikely that significant changes will be made to the plan or that the decision to 
sell will be withdrawn. Management must be committed to the sale and completion must be expected within one year from 
the date of the classification. Property, plant and equipment and intangible assets are not depreciated or amortised once 
classified as held for sale. Assets and liabilities classified as held for sale are presented separately as current items in the 
consolidated balance sheet.  

A business qualifies as a discontinued operation if it is a component of the Group that either has been disposed of, or is 
classified as held for sale, and: 

• represents a separate major line of business or geographical area of operations; and 
• is part of a single co-ordinated plan to dispose of a separate major line of business or geographical area of operations. 

Discontinued operations are excluded from the results of continuing operations in both the current and prior years and are 
presented as a single amount in the consolidated income statement as profit or loss on discontinued operations. 

Annual Report and Accounts 2020  |  The Sage Group plc.

223
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Other notes continued  

15 Acquisitions and disposals continued 
15.1 Acquisitions 
Measurement adjustments to business combinations reported using provisional amounts 
On 27 September 2019, the Group acquired 100% of the equity capital of Ocrex Limited (“Ocrex”), a company based in Ireland, for 
total consideration of £42m, paid in cash. Ocrex is a leading provider of data entry automation of accountants, bookkeepers and 
businesses through its main product, AutoEntry. The acquisition of Ocrex and AutoEntry allows the Group to accelerate its vision 
to become a software-as-a-service (“SaaS”) company. 

The net assets recognised in the financial statements at 30 September 2019 were based on a provisional assessment of their fair 
value while the Group undertook a valuation of the acquired intangible assets. The valuation had not been completed by the date 
the 2019 financial statements were approved for issue by the Board of Directors.  

During the year, the valuation was approved and completed, and the acquisition date fair value of the intangible assets was £17m. 
The intangible assets identified and subsequently valued as at the date of acquisition include: 

Summary of acquisition 

Brands 

Technology 

Customer relationships 

Total intangible assets 

Valuation 
£m 

1 

10 

6 

17 

Useful life 

8 years

8 years

7 years

The 2019 comparative information has been restated to reflect the adjustment to the provisional amounts. As a result of 
the recognition of intangible assets, there was an increase in the deferred tax liability of £2m. There was also a corresponding 
reduction in goodwill of £15m, resulting in £26m of total goodwill arising on the acquisition which comprises the fair value of the 
acquired control premium, work force in place and the expected synergies. The goodwill arising from the acquisition has been 
allocated to the Group’s geographic cash-generating units (“CGUs”) where the underlying benefit arising from the acquisition 
is expected to be realised. This is predominantly within the UK and North America regions. No goodwill is expected to be 
deductible for tax purposes.  

As set out below, no other adjustments have been made to the provisional fair values of assets and liabilities which were reported 
at 30 September 2019. 

Fair value of identifiable net assets acquired 

Intangible assets 

Other identifiable net assets 

Deferred tax liability 

Fair value of identifiable net assets acquired 

Goodwill 

Total consideration 

Previously 
reported 
provisional fair 
values
£m 

Measurement 
adjustments 
£m 

Final fair values
£m 

–

1

–

1

41

42

17 

– 

(2) 

15 

(15) 

– 

17

1

(2)

16

26

42

The increased amortisation charge on the intangible assets from the acquisition date to 30 September 2019 was not material, 
therefore no adjustment has been made for this.  

No changes have been identified to the directly attributable acquisition related costs which were incurred during the financial year 
ended 30 September 2019 in relation to the acquisition. 

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15.2 Costs relating to business combinations in the year 
Costs directly relating to completion of the business combinations in the year of £nil (2019: £2m) have been included in selling and 
administrative expenses in the consolidated income statement. These acquisition-related items relate to completed transactions 
and include advisory, legal, accounting, valuation and other professional or consulting services. 

15.3 Disposals and discontinued operations 
Disposals made during the current year 
On 11 March 2020, the Group completed the sale of Sage Pay, the Group’s European payments processing business, for total 
consideration of £241m. On 31 March 2020, the Group completed the sale of its Brazilian business for total consideration of £1m. 
The gains and losses on disposal are calculated as follows: 

Gain on disposal 

Cash consideration 

Gross consideration 

Transaction costs 

Net consideration 

Net assets disposed 

Cumulative foreign exchange differences reclassified from other comprehensive income to 
the income statement 

Gains/(losses) on disposal 

Net assets disposed comprise: 

Goodwill 

Other intangible assets 

Property, plant and equipment 

Deferred income tax asset 

Inventory 

Trade and other receivables 

Cash and cash equivalents 

Total assets 

Trade and other payables 

Borrowings 

Current income tax liabilities 

Provisions 

Deferred income  

Total liabilities 

Net assets 

Sage Pay  
£m 

Brazil  
£m 

241 

241 

(9) 

232 

(40) 

1 

193 

Sage Pay  
£m 

25 

1 

2 

– 

1 

6 

9 

44 

(3) 

– 

– 

– 

(1) 

(4) 

40 

1 

1 

(2) 

(1) 

(7) 

(44) 

(52) 

Brazil  
£m 

– 

– 

– 

6 

– 

11 

4 

21 

(4) 

(1) 

(1) 

(1) 

(7) 

(14) 

7 

Total 
£m 

242

242

(11)

231

(47)

(43)

141

Total 
£m 

25

1

2

6

1

17

13

65

(7)

(1)

(1)

(1)

(8)

(18)

47

The net gain is reported within continuing operations, as an adjustment between underlying and statutory results.  

Prior to the disposals, Sage Pay formed part of the Group’s Northern Europe reporting segment and the Brazilian business was part 
of the International segment. The net inflow of cash and cash equivalents on the disposal is calculated as follows: 

Inflow of cash and cash equivalents on disposal 

Cash consideration 

Transaction costs 

Net consideration received 

Cash disposed 

Inflow/(outflow) of cash and cash equivalents on disposal 

Sage Pay  
£m 

Brazil  
£m 

241 

(9) 

232 

(9) 

223 

1 

(4) 

(3) 

(4) 

(7) 

Total 
£m 

242

(13)

229

(13)

216

Annual Report and Accounts 2020  |  The Sage Group plc.

225
225 

 
 
 
 
 
 
 
 
 
 
Other notes continued  

15 Acquisitions and disposals continued 
15.3 Disposals and discontinued operations (continued) 
Discontinued operations and assets and liabilities held for sale 
The Group had no discontinued operations during the years ended 30 September 2020 or 30 September 2019.  

Assets and liabilities held for sale at 30 September 2020 reflect four disposal groups which comprise part of the Group’s 
businesses in the Asia Pacific region, Poland, Switzerland, and the payroll processing business in South Africa.  

The Group’s operations in the Asia Pacific region, which includes its subsidiaries in Australia, Malaysia and Singapore, form part of 
the International reportable segment. Poland and Switzerland form part of the Central and Southern Europe reportable segment. 
Where applicable, these disposal groups exclude certain global strategic product lines in these countries, such as Sage Intacct, 
Sage People and Sage X3. The payroll processing business in South Africa forms part of the International reporting segment.  

The sales are expected to be finalised during the year ending 30 September 2021. 

On classification as held for sale, no adjustment was required to reduce the carrying value of the disposal groups down to fair value 
less costs to sell. Note that the fair value less costs to sell of the disposal groups held for sale was determined using observable 
inputs and estimates that required some adjustments using unobservable data, leading to level 3 classification when considering 
the fair value hierarchy under IFRS 13. 

Assets and liabilities held for sale at 30 September 2019 relate to the Group’s Sage Pay and Brazilian businesses which have been 
sold during the current year (see note 15.2). Assets and liabilities held for sale at 30 September 2020 comprise:  

Goodwill 

Other intangible assets 

Property, plant and equipment 

Deferred income tax asset 

Customer acquisition costs 

Current income tax asset 

Inventory 

Trade and other receivables 

Cash and cash equivalents 

Total assets 

Trade and other payables 

Borrowings 

Current income tax liabilities 

Post-employment benefits 

Provisions 

Deferred income 

Total liabilities 

Net assets 

Payroll 
processing 
business 
(South Africa) 
2020 
 £m 

Switzerland 
2020 
 £m 

Asia Pacific 
2020 
 £m 

26

1

10

3

4

1

–

10

8

63

(8)

(7)

–

–

(1)

(25)

(41)

Poland 
2020 
 £m 

12

–

1

2

2

–

–

4

2

23

(4)

(1)

–

–

(1)

(9)

(15)

8

–

3

–

1

–

–

2

7

21

(4)

(1)

(1)

(4)

–

(7)

(17)

Total  
2020 
 £m 

47 

1 

14 

5 

7 

1 

– 

16 

17 

108 

(16) 

(9) 

(1) 

(4) 

(2) 

(41) 

(73) 

Total 
2019
£m 

26

1

2

7

–

–

1

22

4

63

(12)

(3)

(1)

–

(6)

(11)

(33)

35 

30

1 

– 

– 

– 

– 

– 

– 

– 

– 

1 

– 

– 

– 

– 

– 

– 

– 

1 

22

8

4

Specific to the disposal groups held for sale at 30 September 2020, the aggregate income included in other comprehensive 
income relating to cumulative foreign exchange differences amounted to £38m. Upon disposal, the income will be recycled to 
the income statement.  

226
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Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
 
 
 
 
 
 
 
 
16 Related party transactions 

This note provides information about transactions between the Group and its related parties. A group’s related parties include 
any entities over which it has control, joint control or significant influence, and any persons who are members of its key 
management personnel. 

The Group’s related parties are its subsidiary undertakings and its key management personnel, which comprises the Group’s 
Executive Committee members and the Non-executive Directors. Transactions and outstanding balances between the parent and 
its subsidiaries within the Group and between those subsidiaries have been eliminated on consolidation and are not disclosed in 
this note. Compensation paid to the Executive Committee is disclosed in note 3.3.  

No other related party transactions occurred during the current year or the prior year. 

17 IFRS 16 

This note provides information on the changes resulting from the adoption of IFRS 16 and quantitative information on their 
impact at 1 October 2019. 

Differences between IFRS 16 and previous accounting policies 
The adoption of IFRS 16 has changed the accounting policy applied to most of the Group’s significant arrangements in which it is a 
lessee. These relate mainly to property leases for office buildings. The Group also has some leases for vehicles and other equipment. 
Prior to 1 October 2019, the Group accounted for all such leases as operating leases under IAS 17, with rentals payable charged 
to the income statement on a straight-line basis as an operating expense presented within selling and administrative expenses. 
Where rent payments were prepaid or accrued, their balances were reported under prepayments and accruals respectively. 

The Group’s accounting policies under IFRS 16 are set out in note 3.4. 

Accounting for the transition to IFRS 16 
On transition to IFRS 16, the Group has measured its lease liabilities at the present value of the remaining lease payments, 
discounted using the incremental borrowing rate (IBR) applicable to each lease at 1 October 2019. The standard permits a choice 
on initial adoption of measuring lease assets either as if IFRS 16 had been applied since lease commencement but discounted 
using the IBR at 1 October 2019, or at an amount equal to the lease liability adjusted for accrued or prepaid lease payments. The 
assets for the Group’s property leases have been measured as if IFRS 16 had always been in place. Assets for other leases, mainly 
vehicles, have been measured at an amount equal to the lease liability. 

The Group has made use of the following practical expedients available when the modified retrospective approach is applied to 
accounting for the transition to IFRS 16: 

• For vehicle leases, the Group has applied a single discount rate to a portfolio of those leases with reasonably similar 

characteristics; 

• For all leases, the Group has excluded from the measurement of the right-of-use asset initial direct costs incurred when 

obtaining the lease; and 

• The Group has relied on its existing onerous lease assessments under IAS 37 to impair right-of-use assets instead of performing 

a new impairment assessment for those assets. 

The Group reassessed its lease portfolio against the new IFRS 16 definition of a lease. This resulted in a small number of 
contracts for property-related arrangements such as car parking not qualifying as leases because the landlord has the ability 
to substitute the available assets for others throughout the terms of the leases, and would benefit economically from doing so 
(substantive substitution rights). 

Key judgements made in calculating the transition impact include determining the lease term for property leases with extension 
or termination options. An extension period or a period beyond a termination option are included in the lease term only if the lease 
is reasonably certain to be extended or not terminated. This is assessed taking account mainly of the time remaining before the 
option is exercisable; any economic disadvantages or benefits to exercise such as penalties or low rent payments; and operational 
plans for the location. In most cases, this results in lease terms being assumed to end at the next break date until an operational 
decision to extend or terminate, unless termination would incur penalties. 

• The main estimate made on transition is in determining the incremental borrowing rates used as discount rates for property 
leases. The incremental borrowing rate is the rate of interest that the local Sage business holding the lease would have to 
pay in order to borrow funds to obtain an asset of a similar value to the right-of-use asset in a similar economic environment, 
over a similar term and with a similar security. The incremental borrowing rate applied to each lease was determined based 
on the risk-free rate for the country in which the local business is located adjusted to reflect the credit risk associated with that 
business and the lease term remaining at 1 October 2019. 

Annual Report and Accounts 2020  |  The Sage Group plc.

227
227 

 
 
Other notes continued  

17 IFRS 16 continued 

Quantitative impact of policy changes on consolidated balance sheet at 1 October 2019 
The Group recognised the following adjustments to amounts reported in the balance sheet at 1 October 2019. 

Non-current assets 

Property, plant and equipment 

Deferred income tax assets 

Current assets 

Trade and other receivables 

Assets classified as held for sale 

Current liabilities 

Borrowings 

Trade and other payables 

Provisions 

Liabilities classified as held for sale 

Non-current liabilities 

Borrowings 

Provisions 

Net assets  

Total equity 

Notes: 

As at 1 October 2019 

IFRS 16 right-
of-use assets 
and lease 
liabilities
£m 

Derecognise 
IAS 17 rent 
accruals and 
prepayments
£m 

Right-of-use 
asset  
impairment* 
£m 

Tax impact 
£m 

Total
Impact
£m 

118

–

–

1

(30)

–

–

(1)

(105)

–

(17)

(17)

–

–

(2)

–

–

10

–

–

–

–

8

8

(5) 

– 

– 

– 

– 

– 

1 

–  

– 

4 

–  

–  

– 

2 

– 

– 

– 

– 

– 

– 

– 

–  

2 

2 

113

2

(2)

1

(30)

10

1

(1)

(105)

4

(7)

(7)

*  As a practical expedient on transition, the Group has relied on its existing onerous lease assessments under IAS 37 to impair right-of-use assets 

instead of performing a new impairment assessment for those assets. As a result, onerous provisions relating to lease payments were reclassified to 
the right-of-use asset. 

**  Tax impact represents deferred tax on the net transition adjustment. 

The standard does not impact net cash flow, but cash flows from the principal portion of lease payments for property and vehicle 
leases are now presented within cash flows from financing activities as the payments represent the repayment of lease liabilities. 
The interest element of these lease payments is included in interest paid within cash flows from operating activities. Previously 
lease payments were reclassified as cash flows from operating activities. 

The table below reconciles the operating lease obligations reported under the previous accounting standard, IAS 17 “Leases”, 
at 30 September 2019 to the lease liability recorded under IFRS 16 at the date of transition. 

228
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Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating lease commitments reported at 30 September 2019 

Commitment on a lease not commenced at 1 October 2019* 

IAS 17 operating leases not qualifying as leases under IFRS 16** 

Effect of discounting of future cash flows under IFRS 16*** 

Lease liability recognised at 1 October 2019 

Of which: 

- Current lease liabilities 

- Non-current lease liabilities 

- Liabilities classified as held for sale 

Notes: 

£m 

162

(7)

(1)

(18)

136

30

105

1

*  At 30 September 2019, the Group had signed an agreement to lease a property but had not yet been granted access to it. Therefore, at that date the lease 

qualified for disclosure as a commitment under IAS 17, but not for recognition as a liability under IFRS 16. 

**  A small number of property arrangements treated as leases under IAS 17 did not meet the IFRS 16 definition of a lease. In most cases this was because the 

landlord has substantive substitution rights. 

*** Lease commitments disclosed under IAS 17 are not discounted to their present value. Under IFRS 16, lease liabilities have been discounted using the 

incremental borrowing rate for each lease. 

The weighted average incremental borrowing rate applied to discount the lease liabilities to their present value at 1 October 2019 
was 3.7%. Rates applied to individual leases ranged from 0.25% to 11.6%. Differences in discount rates reflect principally the geographic 
location of leases and the length of the remaining lease term. 

The estimated impact of the application of IFRS 16, as opposed to IAS 17, on the Group’s income statement for the year ended 
30 September 2020 was to increase operating profit by approximately £3m (due to lease costs now recognised as depreciation) 
while decreasing the profit for the year by approximately £1m due to the £4m increase in finance costs from the lease liabilities 
in the year. 

Annual Report and Accounts 2020  |  The Sage Group plc.

229
229 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other notes continued  

18 Group undertakings 

While we present consolidated results in these financial statements, our structure is such that there are a number of different 
operating and holding companies that contribute significantly to the overall result.  

Our subsidiaries are located around the world and each contributes to the profits, assets and cash flow of the Group. 

The entities listed below and on the following pages are subsidiaries of the Company or the Group. The Group percentage of equity 
capital and voting rights is 100% for all subsidiaries listed below unless indicated otherwise. The results for all of the subsidiaries 
have been consolidated within these financial statements. 

Country 

Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

Austria 

Name 

  Registered address 

Handisoft Software Pty Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy Chatswood 2067 Australia 

Ocrex Australia Pty Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy Chatswood 2067 Australia 

Sage Australia Holdings Pty Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy Chatswood 2067 Australia 

Sage Business Solutions Pty Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy Chatswood 2067 Australia 

Sage Intacct Australia Pty Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy Chatswood 2067 Australia 

Sage One Pty. Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy Chatswood 2067 Australia 

Sage Software Australia Pty Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy Chatswood 2067 Australia 

Snowdrop Systems Pty Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy Chatswood 2067 Australia 

Softline Australia Holdings Pty Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy Chatswood 2067 Australia 

Sage GmbH 

  Stella-Klein-Löw-Weg 15, 1020 Wien, Austria 

Bahamas 

Intelligent Apps Holdings Ltd 

  2 Bayside Executive Park, West Bay Street & Blake Road, Nassau, 

Bahamas  

Belgium 

Botswana 

Canada  

France 

France 

France 

Germany 

Germany 

Germany 

Germany 

Germany 

Germany 

Germany 

India 

India 

India 

Ireland 

Ireland 

Ireland 

Ireland 

Sage S.A. 

  Buro & Design Center, Esplanade 1, 1020, Brussels, Belgium 

Sage Software Botswana (Pty.) Ltd 

  Plot 50371, Fairground Office Park, Gaborone, Botswana 

Sage Software Canada Ltd. 

  111, 5th Avenue SW, Suite 3100-C, Calgary AB T2P 5L3, Canada 

Sage Holding France SAS 

  10 Place de Belgique, 92250, La Garenne-Colombes, Paris, France 

Sage Overseas Limited  
(Branch Registration) 

Sage SAS 

  10 Place de Belgique, 92250, La Garenne-Colombes, Paris, France 

  10 Place de Belgique, 92250, La Garenne-Colombes, Paris, France 

Best Software (Germany) GmbH 

  Franklinstraße 61-63, 60486, Frankfurt am Main, Germany 

eWare GmbH 

Sage bäurer GmbH 

  Untere Weidenstr. 5, c/o RAè Becker & Koll., 81543, München, Germany 

  Josefstraße 10, 78166 Donauerschingen, Germany 

Sage CRM Solutions GmbH 

  Franklinstraße 61-63, 60486, Frankfurt am Main, Germany 

Sage GmbH 

  Franklinstraße 61-63, 60486, Frankfurt am Main, Germany 

Sage Management & Services GmbH 

  Franklinstraße 61-63, 60486, Frankfurt am Main, Germany 

Sage Services GmbH 

  Karl-Heine-Straße 109-111, 04229, Leipzig, Germany 

Intacct Software Private Limited 

  No. 26/1 3rd Floor, Esteem Arcade, Devearaju Urs Road,  

Race Course Road, Bangalore, 560001, India 

Ocrex Enterprises Private Limited1 

  House No 546, Sector-10D, Chandigarh 160011, Chandigarh, India 

Sage Software India Private Ltd  
(In Liquidation) 

  N-34, Lower Ground Floor, Kalkaji, New Delhi, 110 019, India 

Ocrex Limited 

  11/12 Warrington Place, Dublin 2, Ireland 

Sage Global Services (Ireland) Limited 

  Number One, Central Park, Leopardstown, Dublin 18, Ireland 

Sage Hibernia Limited 

  Number One, Central Park, Leopardstown, Dublin 18, Ireland 

Sage Irish Finance Company Unlimited 
Company 

  Number One, Central Park, Leopardstown, Dublin 18, Ireland 

Ireland 

Sage Technologies Limited 

  Number One, Central Park, Leopardstown, Dublin 18, Ireland 

230
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Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
 
 
Country 

Ireland 

Ireland 

Ireland 

Israel 

Kenya 

Latvia 

Malaysia 

Name 

  Registered address 

Sage Treasury Ireland Unlimited 
Company 

  Number One, Central Park, Leopardstown, Dublin 18, Ireland 

TAS Software Limited 

  Number One, Central Park, Leopardstown, Dublin 18, Ireland 

Tonwomp Unlimited Company 

  Number One, Central Park, Leopardstown, Dublin 18, Ireland 

Budgeta Technologies Ltd 

  Derech Menachem Begin 144, Tel Aviv-Yafo, 6492102, Israel 

Sage Software East Africa Limited  

  LR No. 1870/IX/96, 114 & 115 Nivina Towers, Westlands Road,  

Westlands, Nairobi, P.O Box 38283, Kenya 

CakeHR SIA 

  Maskavas 10, Riga, LV-1050, Latvia 

Creative Purpose Sdn Bhd  
(In Liquidation) 

  Suite B13A-4, Tower B, Level 13A, Northpoint Offices, Mid Valley City,  

No. 1 Medan Syed Putra Utara, 59200 Kuala Lumpur, Malaysia  

Malaysia 

Sage Software Sdn Bhd 

  SO-26-02, Menara 1,No. 3 Jalan Bangsar, KL Eco City, 59200,  

Kuala Lumpur, Malaysia  

Morocco 

Sage Software SARL 

  Tour Crystal 1, Niveau 9, Bd Sidi Mohammed Ben Abdellah,  

Casablanca, 20030, Morocco 

Namibia 

Nigeria 

Poland 

Portugal 

Sage Software Namibia (Pty) Ltd 

  3rd Floor, 344 Independence Avenue, Windhoek, P O BOX 1571, Namibia 

Sage Software Nigeria Limited  

  Landmark Towers, 5B Water Corporation Road, Victoria Island,  

Lagos, Nigeria 

Sage sp. z o.o. 

  Aleje Jerozolimskie 132, 02-305 Warsaw, Poland 

Sage Portugal – Software, S.A. 

  Edifício Olympus II, Av. Dom Afonso Henriques 1462, 4450 013, 

Matosinhos, Portugal 

Romania 

Intacct Development Romania SRL 

  Cluj-Napoca, Bd. 21 Decembrie 1989 no. 77, 1st floor,  

room C.1.2 building C-D, The Office, Cluj county, Romania 

Singapore 

Singapore 

South Africa 

South Africa 

Spain 

Spain 

Switzerland 

Switzerland 

Switzerland 

Sage Singapore Holdings Pte. Ltd. 

  12 Marina View, #25-02/03 Asia Square Tower 2, 01896, Singapore 

Sage Software Asia Pte. Ltd. 

  12 Marina View, #25-02/03 Asia Square Tower 2, 01896, Singapore 

Sage Alchemex (Pty) Ltd 

  23A Flanders Drive, Mount Edgecombe, Durban, 4321, South Africa 

Sage South Africa (Pty) Ltd* 

  Floor 6 Gateway West, 22 Magwa Crescent, Waterfall 5-1R,  

Midrand, Gauteng, 2066, South Africa 

Sage Spain Holdco, S.L.U. 

  Moraleja Building One – Planta 1, Parque Empresarial de La Moraleja, 

Sage Spain, S.L.1 

KHK Software AG 

Sage Bäurer AG 

Sage Schweiz AG 

Avenida de Europa no19, 28108 Alcobendas, Madrid, Spain 

  Moraleja Building One – Planta 1, Parque Empresarial de La Moraleja, 

Avenida de Europa no19, 28108 Alcobendas, Madrid, Spain 

  Platz 10, Root D4, CH-6039, Switzerland 

  Platz 10, Root D4, CH-6039, Switzerland 

  Platz 10, Root D4, CH-6039, Switzerland 

United Arab Emirates  Sage Software Middle East FZ-LLC 

  Suite 118, Building No. 11, Dubai Internet City, Dubai (U.A.E) 

United Kingdom 

ACCPAC UK Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Interact UK Holdings Limited* 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

KCS Global Holdings Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Multisoft Financial Systems Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Ocrex UK Ltd 

  Quatro House, Lyon Way, Frimley, Camberley, Surrey, GU16 7ER,  

United Kingdom 

United Kingdom 

Protx Group Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Protx Limited 

United Kingdom 

Sage (UK) Ltd 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage CRM Solutions Limited 

  Sage House, Wharfedale Road, Winnersh, Wokingham,  

Berkshire, RG41 5RD, United Kingdom 

United Kingdom 

Sage Euro Hedgeco 1 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

Annual Report and Accounts 2020  |  The Sage Group plc.

231
231 

 
 
 
Other notes continued  

18 Group undertakings continued 

Country 

Name 

  Registered address 

United Kingdom 

Sage Euro Hedgeco 2 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Far East Investments Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Global Services Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Hibernia Investments No.1 Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Hibernia Investments No.2 Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Holding Company Limited* 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Holdings Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Intacct UK Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom  

Sage Irish Investments LLP 

  North Park, Newcastle Upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Irish Investments One Limited* 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Irish Investments Two Limited* 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Online Holdings Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

 United Kingdom 

Sage Overseas Limited. 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Management Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage People Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

HR Bakery Ltd 

  62 Stakes Road, Purbrook, Waterlooville, Hampshire, PO7 5NT,  

United Kingdom 

United Kingdom 

Sage Software Ltd 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Treasury Company Limited* 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage US LLP 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage USD Hedgeco 1 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage USD Hedgeco 2 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Whitley Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sagesoft 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Snowdrop Systems Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

TAS Software Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United States 

Ocrex, Inc. 

  15 John Poulter Road, Lexington, MA 02421, United States 

United States 

Sage Budgeta, Inc. 

  300 Park Avenue, Suite 300, San Jose, CA 95110, United States 

United States 

Sage Global Services US, Inc. 

  271 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States 

Sage Intacct, Inc. 

  300 Park Avenue, Suite 300, San Jose, CA 95110, United States 

United States 

Sage People, Inc. 

  271 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States 

Sage Software Holdings, Inc. 

  C/O Corporation Service Company, 251 Little Falls Drive, Wilmington, 

New Castle, Delaware, 19808, United States  

United States 

Sage Software International, Inc. 

  271 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States 

Sage Software North America 

  271 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States 

Sage Software, Inc. 

  271 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States 

Sage Tempus, Inc. 

  271 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States 

Softline Holdings USA, Inc. 

  271 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States  

Softline Software USA, LLC 

  271 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States  

Softline Software, Inc. 

  271 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States  

South Acquisition Corp. 

  C/O Corporation Service Company, 251 Little Falls Drive, Wilmington, 

New Castle, Delaware, 19808, United States 

Notes: 

*  Direct subsidiary 
1   Group holding in the subsidiary is >99% and <100% 

232
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Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
Contents 
Company financial statements 

Company financial statements 

Company balance sheet

Notes to the Company  
financial statements 

Company statement of changes in equity

Company accounting policies

1. Dividends

2. Fixed assets: investments

3. Cash at bank and in hand

4. Debtors

5. Trade and other payables

6. Obligations under operating leases

7. Equity

234 

235 

236 

238 

238 

238 

239 

239 

239 

240 

Annual Report and Accounts 2020  |  The Sage Group plc.

233
233 

 
 
 
 
 
 
 
 
 
Company balance sheet 
At 30 September 2020 

Non-current assets: investments 

Current assets  

Cash at bank and in hand  

Debtors – amounts due greater than one year £nil (2019: £418m) 

Creditors: amounts falling due within one year  

Trade and other payables 

Net current assets/(liabilities) 

Total assets less current liabilities 

Net assets  

Capital and reserves  

Called up share capital  

Share premium account 

Other reserves  

Profit and loss account  

Total shareholders’ funds  

Note 

2 

3 

4 

2020 
£m 

2019
£m 

3,088 

3,088

12 

1,196 

1,208 

2

1,120

1,122

5 

(156) 

(1,420)

1,052 

(298)

4,140 

2,790

4,140 

2,790

7.1 

7.2 

12 

548 

(62) 

3,642 

4,140 

12

548

(77)

2,307

2,790

The Company’s profit for the year was £1,505m (2019: £14m). 

The financial statements on pages 234 to 240 were approved by the Board of Directors on 19 November 2020 and are signed on 
its behalf by:  

Jonathan Howell 
Chief Financial Officer 

234
234 

Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company statement of changes in equity  

At 1 October 2019 

Profit for the year 

Total comprehensive income for the year ended  

30 September 2020 

Transactions with owners:  

Employee share option scheme: 

• Value of employee services  

Utilisation of treasury shares 

Proceeds of issuance of treasury shares 

Share Buyback Programme 

Dividends paid to owners of the parent 

Total transactions with owners for the year ended 30 September 2020 

Called up 
share capital 
£m 

12

–

–

–

–

–

–

–

–

Attributable to owners of the parent 

Share 
premium 
£m 

548

–

–

–

–

–

–

–

–

Other  
reserves  
£m 

Profit and loss 
account 
£m 

(77) 

– 

– 

2,307

1,505

1,505

– 

22 

– 

(7) 

– 

15 

29

(22)

9

–

(186)

(170)

Total 
equity 
£m 

2,790

1,505

1,505

29

–

9

(7)

(186)

(155)

At 30 September 2020 

12

548

(62) 

3,642

4,140

At 1 October 2018 

Profit for the year 

Total comprehensive income for the year ended  

30 September 2019 

Transactions with owners:  

Employee share option scheme: 

• Value of employee services  

Utilisation of treasury shares 

Proceeds of issuance of treasury shares 

Dividends paid to owners of the parent 

Total transactions with owners for the year ended 30 September 2019 

At 30 September 2019 

Called up 
share capital 
£m 

12

–

–

–

–

–

–

–

12

Attributable to owners of the parent 

Share 
premium 
£m 

548

Other  
reserves  
£m 

Profit and loss 
account 
£m 

(94) 

2,456

–

–

–

–

–

–

–

– 

– 

– 

17 

– 

– 

17 

14

14

32

(17)

3

(181)

(163)

Total 
equity 
£m 

2,922

14

14

32

–

3

(181)

(146)

548

(77) 

2,307

2,790

Annual Report and Accounts 2020  |  The Sage Group plc.

235
235 

 
 
 
 
 
 
 
 
 
 
 
 
Parent Company profit and loss account  
No profit and loss account is presented for the Company 
as permitted by section 408 of the Companies Act 2006. 

Details of the average number of people employed by the 
parent Company and the staff costs incurred by the Company 
are as follows. 

Average monthly number of people employed 
(including Directors) 

2020 
 number 

2019
 number 

By segment: 

Northern Europe 

Staff costs (including Directors on service contracts) 

Wages and salaries  

Social security costs  

25 

2020 
£m 

4 

1 

5 

27

2019
£m 

6 

2

8

Staff costs are net of recharges to other Group companies.  

Auditor’s remuneration 
The audit fees payable in relation to the audit of the financial 
statements of the Company are £39,000 (2019: £30,000).  

Directors’ remuneration 
Details of the remuneration of Executive and Non-executive 
Directors and their interest in shares and options of the 
Company are given in the audited part of the Directors’ 
Remuneration Report on pages 120 to 148.  

Share-based payments 
The Company issues equity-settled share-based payments  
to certain employees and employees of its subsidiaries.  
Equity-settled share-based payments granted to employees  
of the Company are measured at fair value (excluding the effect 
of non market-based vesting conditions) at the date of grant. 
The fair value determined at the grant date of the equity-settled 
share-based payments is expensed on a straight-line basis over 
the vesting period, based on the Company’s estimate of the 
shares that will eventually vest allowing for the effect of 
non market-based vesting conditions. 

Fair value is measured using the Black-Scholes or the Monte 
Carlo pricing models. The expected life used in the model 
has been adjusted based on management’s best estimate, 
for the effects of non-transferability, exercise restrictions and 
behavioural considerations. 

Company accounting policies  

Company accounting policies 
Statement of compliance 
These financial statements were prepared in accordance 
with Financial Reporting Standard 102 (FRS 102) “The Financial 
Reporting Standard applicable in the UK and Republic of Ireland”.  

Basis of accounting 
These financial statements are prepared on the going concern 
basis, under the historical cost convention, and in accordance 
with the Companies Act 2006. A summary of the more important 
Company accounting policies, which have been consistently 
applied, is set out below. These accounting policies have been 
consistently applied to all periods presented.  

The Company is deemed a qualifying entity under FRS 102, and 
so may take advantage of the reduced disclosures permitted 
under the standard. As a result, the following disclosures have 
not been provided: 

• a statement of cash flows and related disclosures under 
Section 7 Statement of Cash Flows and Section 3 
Financial Statement Presentation paragraph 3.17(d); 
• disclosures about financial instruments under Section 11 

Basic Financial Instruments and Section 12 Other Financial 
Instruments Issues paragraphs 12.26 (in relation to those 
cross-referenced paragraphs from which a disclosure 
exemption is available), 12.27, 12.29(a), 12.29(b), and 12.29A; 
this exemption is permitted as equivalent disclosures are 
included in the consolidated financial statements of The 
Sage Group plc.; 

• disclosures about share-based payments under Section 26 
Share-based Payment paragraphs 26.18(b), 26.19 to 26.21 
and 26.23; this exemption is permitted as the Company is 
an ultimate parent, the share-based payment arrangements 
concern its own equity instruments, its separate financial 
statements are presented alongside the consolidated 
financial statements of The Sage Group plc. and equivalent 
disclosures are included in those consolidated financial 
statements; and 

• key management personnel compensation in total under 
Section 33 Related Party Disclosures paragraph 33.7. 

Foreign currencies 
The UK is the home country of The Sage Group plc. 
(a public company limited by shares). Monetary assets 
and liabilities expressed in foreign currencies are translated 
into sterling at rates of exchange prevailing at the balance 
sheet date. Transactions in foreign currencies are converted 
into sterling at the rate prevailing at the dates of the 
transactions. All differences on exchange are taken to 
the profit and loss account. 

Investments 
Fixed asset investments are stated at cost less provision for any 
diminution in value. Any impairment is charged to the profit and 
loss account as it arises. 

236
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Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
 
 
 
 
The Company also provides certain employees and employees 
of its subsidiaries with the ability to purchase the Company’s 
ordinary shares at a discount to the current market value at 
the date of the grant. For awards made to its own employees, 
the Company records an expense, based on its estimate of the 
discount related to shares expected to vest, on a straight-line 
basis over the vesting period. 

At the end of each reporting period, the entity revises 
its estimates for the number of options expected to vest. 
It recognises the impact of the revision to original estimates, 
if any, in the profit and loss account, with a corresponding 
adjustment to equity.  

For awards made to subsidiary employees, the fair value 
of awards made is recognised by the Company through the 
profit and loss account. Intergroup recharges to the employing 
subsidiary, up to the fair value of awards made to employees 
of that subsidiary, subsequently reverse the decrease to the 
profit and loss account. 

The proceeds received net of any directly attributable 
transaction costs are credited to share capital (nominal 
value) and share premium when the options are exercised. 

Financial instruments 
The Company only enters into basic financial instrument 
transactions that result in the recognition of basic financial 
assets and liabilities, including trade and other receivables 
and payables and loans to and from related parties. These 
transactions are initially recorded at transaction price, 
unless the arrangement constitutes a financing transaction 
where the transaction is measured at the present value of 
the future receipt discounted at a market rate of interest, 
and subsequently recognised at amortised cost. 

Financial assets 
At the end of each reporting period financial assets measured 
at amortised cost are assessed for objective evidence of 
impairment. If an asset is impaired the impairment loss is the 
difference between the carrying amount and the present value 
of the estimated cash flows discounted at the asset’s original 
effective interest rate. The impairment loss is recognised in 
comprehensive income or expense. 

Financial assets are derecognised when (a) the contractual 
rights to the cash flows from the asset expire or are settled, 
or (b) substantially all the risks and rewards of the ownership 
of the asset are transferred to another party or (c) control of 
the asset has been transferred to another party who has the 
practical ability to unilaterally sell the asset to an unrelated 
third party without imposing additional restrictions. 

Financial liabilities 
Financial liabilities are derecognised when the liability is 
extinguished, that is when the contractual obligation is 
discharged, cancelled or expired. 

Dividends 
Dividends are recognised through equity when approved by the 
Company’s shareholders or on payment, whichever is earlier.  

Employee benefit trust 
The Company’s employee benefit trust is considered an 
extension of the Company and therefore forms part of these 
financial statements.

Annual Report and Accounts 2020  |  The Sage Group plc.

237
237 

 
Notes to the Company financial statements  

1 Dividends 

Final dividend paid for the year ended 30 September 2019 of 11.12p per share 

(2019: final dividend paid for the year ended 30 September 2018 of 10.85p per share) 

Interim dividend paid for the year ended 30 September 2020 of 5.93p per share 

(2019: interim dividend paid for the year ended 30 September 2019 of 5.79p per share) 

2020 
£m 

121 

– 

65 

– 

186 

2019
£m 

–

118

–

63

181

In addition, the Directors are proposing a final dividend in respect of the financial year ended 30 September 2020 of 11.32p per share 
which will absorb an estimated £124m of shareholders’ funds. The Company’s distributable reserves are sufficient to support the 
payment of this dividend. If approved at the AGM, it will be paid on 11 February 2021 to shareholders who are on the register of 
members on 15 January 2021. These financial statements do not reflect this proposed dividend payable.  

2 Fixed assets: investments 
Equity interests in subsidiary undertakings are as follows: 

Cost 

At 30 September 2019 

At 30 September 2020 

Provision for diminution in value  

At 30 September 2019 

At 30 September 2020 

Net book value  

At 30 September 2020 

At 30 September 2019 

£m 

3,224

3,224

136

136

3,088

3,088

The Directors believe that the carrying value of the investments is supported by their underlying net assets. 

Subsidiary undertakings, included in the Group financial statements for the year ended 30 September 2020, are shown in 
note 18 of the Group financial statements. All of these subsidiary undertakings are wholly-owned. All subsidiaries are engaged 
in the development, distribution and support of business management software and related products and services for small and  
medium-sized businesses. 

All operating subsidiaries’ results are included in the Group financial statements. The accounting reference date of all subsidiaries 
is 30 September.  

3 Cash at bank and in hand 

Cash at bank and in hand  

2020 
£m 

12 

2019
£m 

2

238
238 

Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
 
 
 
 
 
 
 
4 Debtors 

Prepayments and accrued income  

Other debtors 

Amounts owed by Group undertakings 

Of amounts owed by Group undertakings £nil (2019: £418m) is due greater than one year.  

5 Trade and other payables 

Amounts owed to Group undertakings  

Accruals and deferred income 

2020 
£m 

1

–

1,195

1,196

2020 
£m 

151

5

156

2019
£m 

1

2

1,117

1,120

2019
£m 

1,414

6

1,420

Amounts owed to Group undertakings are unsecured and attract a rate of interest of 0.0% and LIBOR plus 1.5% (2019: 0.0% and 6.8%).  

6 Obligations under operating leases 

Total future minimum lease payments under non-cancellable operating leases falling due for payment as follows: 

Within one year  

Later than one year and less than five years  

After five years  

2020 

2019 

Property, 
vehicles, 
 plant and 
equipment 
£m 

Property, 
vehicles, 
plant and 
equipment
£m 

3

13

18

34

2

5

20

27

The Company leases various offices under non-cancellable operating lease agreements. These leases have various terms, 
escalation clauses and renewal rights. 

Annual Report and Accounts 2020  |  The Sage Group plc.

239
239 

 
 
 
 
 
 
 
 
Notes to the Company financial statements continued  

7 Equity 
7.1 Called up share capital 

Issued and fully paid ordinary share of 14/77 pence each 

At 1 October and 30 September  

7.2 Other reserves  

At 1 October 2019 

Utilisation of treasury shares 

Share Buyback Programme 

At 30 September 2020 

At 1 October 2018 

Utilisation of treasury shares 

At 30 September 2019 

2020 
 shares 

1,120,789,295

2020 
 £m 

12

2019  
shares 

1,120,789,295 

2019
 £m 

12

Treasury 
shares 
£m 

(140)

22

(7)

(125)

Treasury 
shares
£m 

(157)

17

(140)

Merger 
reserve 
£m 

61

–

–

61

Merger 
reserve 
£m 

61

–

61

Capital  
redemption  
reserve  
£m 

2 

– 

– 

2 

Capital  
redemption  
reserve  
£m 

2 

– 

2 

Total other 
reserves 
 £m 

(77)

22

(7)

(62)

Total other 
reserves
 £m 

(94)

17

(77)

Treasury shares  
Purchase of treasury shares  
Shares purchased under the Group’s buyback programme are not cancelled but are retained in issue and represent a deduction 
from equity attributable to owners of the parent. During the year the Group purchased 1,101,918 under the Share Buyback 
Programme (2019: none).  

During the year the Group agreed to satisfy the vesting of certain share awards, utilising a total of 4,956,977 (2019: 3,781,720) 
treasury shares. The Group gifted 250,000 shares (2019: nil) to the Employee Share Trust. 

At 30 September 2020 the Group held 27,844,111 (2019: 31,699,170) treasury shares. 

Employee Share Trust 
The Company holds treasury shares in a trust which was set up for the benefit of Group employees. The Trust purchases the 
Company’s shares in the market or is gifted them by the Company for use in connection with the Group’s share-based payments 
arrangements. The Trust holds 190,962 ordinary shares in the Company (2019: 35,792) at a cost of £1m (2019: £nil) and a nominal 
value of £nil (2019: £nil). 

During the year, the Trust agreed to satisfy the vesting of certain share awards, utilising a total of 94,830 (2019: 368,733) shares held 
in the Trust. The Trust received £nil (2019: £2m) additional funds for future purchase of shares in the market.  

The costs of funding and administering the scheme are charged to the profit and loss account of the Company in the period to 
which they relate. The market value of the shares at 30 September 2020 was £1m (2019: £nil). 

240
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Annual Report and Accounts 2020  |  The Sage Group plc.

 
 
 
 
 
Glossary

Non-GAAP measures

Measure

Description

Underlying 
(revenue 
and profit) 
measures

Organic  
(revenue  
and profit) 
measures

Underlying  
Cash Flow 
from 
Operations 
Underlying  
Cash 
Conversion

EBITDA 

Annualised 
recurring 
revenue 

Renewal  
Rate by Value

Underlying measures are adjusted to exclude items which 
would distort the understanding of the performance for the 
year or comparability between periods: 

•  Recurring items include purchase price adjustments 

including amortisation of acquired intangible assets and 
adjustments made to reduce deferred income arising on 
acquisitions, acquisition-related items, FX on intercompany 
balances and fair value adjustments; and 

•  Non-recurring items that management judge to be one-off or 
non-operational such as gains and losses on the disposal of 
assets, impairment charges and reversals, and restructuring 
related costs. 

All prior period underlying measures (revenue and profit) are 
retranslated at the current year exchange rates to neutralise 
the effect of currency fluctuations. 
In addition to the adjustments made for Underlying measures, 
Organic measures:

•  Exclude the contribution from discontinued operations, 

disposals and assets held for sale of standalone businesses 
in the current and prior period; and

•  Exclude the contribution from acquired businesses until 

the year following the year of acquisition; and

•  Adjust the comparative period to present prior period 

acquired businesses as if they had been part of the Group 
throughout the prior period.

Acquisitions and disposals where the revenue and contribution 
impact would be immaterial are not adjusted. 
Underlying Cash Flow from Operations is Underlying Operating 
Profit adjusted for non-cash items, net capex (excluding 
business combinations and similar items) and changes in 
working capital. 
Underlying Cash Flow from Operations divided by Underlying 
(as reported) Operating Profit. 

EBITDA is Underlying Operating Profit excluding depreciation, 
amortisation and share-based payments. 

Annualised recurring revenue (“ARR”) is the normalised organic 
recurring revenue in the last month of the reporting period, 
adjusted consistently period to period, multiplied by 12. 
Adjustments to normalise reported recurring revenue include 
those components that management has assessed should be 
excluded in order to ensure the measure reflects that part of 
the contracted revenue base which (subject to ongoing use 
and renewal) can reasonably be expected to repeat in future 
periods (such as non-refundable contract sign-up fees).
The ARR from renewals, migrations, upsell and cross-sell of 
active customers at the start of the year, divided by the 
opening ARR for the year.

Rationale

Underlying measures allow 
management and investors to 
compare performance without 
the potentially distorting effects 
of foreign exchange movements, 
one-off or non-operational items.

By including part-period contributions 
from acquisitions, discontinued 
operations, disposals and assets held 
for sale of standalone businesses in the 
current and/or prior periods, the impact 
of M&A decisions on earnings per share 
growth can be evaluated.

Organic measures allow management 
and investors to understand the 
like-for-like revenue and current 
period margin performance of the 
continuing business. 

To show the cash flow generated by 
the operations and calculate underlying 
cash conversion.

Cash conversion informs management 
and investors about the cash operating 
cycle of the business and how efficiently 
operating profit is converted into cash.
To calculate the Net Debt to 
EBITDA leverage ratio and to show 
profitability before the impact of 
major non-cash charges.
ARR represents the annualised value 
of the recurring revenue base that 
is expected to be carried into future 
periods, and its growth is a forward-
looking indicator of reporting recurring 
revenue growth.

As an indicator of our ability to retain 
and generate additional revenue from 
our existing customer base through 
up- and cross-sell. 

Annual Report and Accounts 2020  |  The Sage Group plc.

241

Glossary continued

Measure

Description

Rationale

Free Cash Flow

Free Cash Flow is Cash Flow from Operations minus 
non-recurring cash items, interest paid, tax paid and 
adjusted for profit and loss foreign exchange movements.

% Subscription 
Penetration

Organic software subscription revenue as a percentage 
of organic total revenue.

% Sage 
Business Cloud 
Penetration

Organic recurring revenue from the Sage Business Cloud 
(native and connected cloud) as a percentage of the 
organic recurring revenue of the Future Sage Business 
Cloud Opportunity.

Return on 
Capital 
Employed 
(ROCE)

ROCE is calculated as:

•  Underlying Operating Profit; minus 
•  Amortisation of acquired intangibles; the result being 

divided by 

•  The average (of the opening and closing balance for the 
period) total net assets excluding net debt, provisions 
for non-recurring costs and tax assets or liabilities 
(i.e. capital employed).

Revenue type

Description

To measure the cash generated by the 
operating activities during the period that 
is available to repay debt, undertake 
acquisitions or distribute to shareholders.
To measure the progress of migrating 
our customer base from licence and 
maintenance to a subscription relationship.
To measure the progress in the migration 
of our revenue base to the Sage Business 
Cloud by connecting our solutions to the 
cloud and/or migrating our customers to 
cloud connected and cloud native solutions.
As an indicator of the current period 
financial return on the capital invested 
in the Company. ROCE is used as 
an underpin in the FY19 and FY20 
PSP awards.

Recurring revenue
Subscription contracts
Maintenance and support 
contracts

Other revenue
Software and software-related 
services
•  Perpetual software licences
•  Upgrades to perpetual 

licences

•  Professional services
•  Training
•  Hardware and stationery

Processing revenue
•  Payment processing services 
•  Payroll processing services

Recurring revenue is revenue earned from customers for the provision of a good or service 
over a contractual term, with the customer being unable to continue to benefit from the 
full functionality of the good or service without ongoing payments.

Subscription revenue is recurring revenue earned from customers for the provision of a 
good or service over a contractual term. In the event that the customer stops paying, they 
lose the legal right to use the software and the Group has the ability to restrict the use of 
the product or service.

Subscription revenue and maintenance and support revenue are usually recognised on a 
straight-line basis over the term of the contract as control is transferred to the customer 
(including non-specified upgrades, when included). An exception is revenue from term 
licences embedded within a subscription contract for software with significant standalone 
functionality which are expected to recur upon renewal of the subscription offering. 
Revenue for these term licences is recognised when control is transferred at inception 
of each subscription contract period.
Perpetual software licences with significant standalone functionality and specified upgrades 
revenue are recognised when the control relating to the licence has been transferred. This 
is when the goods have left the warehouse to be shipped to the customer or when electronic 
delivery has taken place.

Other product revenue (which includes hardware and stationery) is recognised as the 
products are shipped to the customer.

Other services revenue (which includes the sale of professional services and training) is 
recognised when delivered, or by reference to the stage of completion of the transaction 
at the end of the reporting period. This assessment is made by comparing the proportion  
of contract costs incurred to date to the total expected costs to completion.

Processing revenue is revenue earned from customers for the processing of payments or 
where Sage colleagues process our customers’ payroll. 

Processing revenue is recognised at the point that the service is rendered on a per 
transaction basis.

242

Annual Report and Accounts 2020  |  The Sage Group plc.

AGM
Annual General Meeting

API
Application Program Interface

CAGR
Compound Annual Growth Rate

CDP
Carbon Disclosure Project

CFO
Chief Financial Officer

CGU
Cash Generating Unit

CRM
Customer Relationship Management

DTR
Disclosure Guidance and Transparency Rules

EBITDA
Earnings Before Interest Taxes Depreciation  
and Amortisation

EBT
Employee Benefit Trust

ED
Executive Director

EPS
Earnings Per Share

ERP
Enterprise Resource Planning

EU
European Union

FCF
Free Cash Flow

FY17
Financial year ending 30 September 2017

FY18
Financial year ending 30 September 2018

FY19
Financial year ending 30 September 2019

FY20
Financial year ending 30 September 2020

GHG
Green House Gas

HR
Human Resources

HCM
Human Capital Management

IFRS
International Financial Reporting Standards

ISV
Independent Software Vendor

KPI
Key Performance Indicator

LSE
London Stock Exchange

LTIP
Long Term Incentive Plan

NED
Non-Executive Director

NPS
Net Promoter Score

PBT
Profit Before Tax

PSP
Performance Share Plan

R&D
Research and Development

SBC
Sage Business Cloud

SaaS
Software as a Service

SSRS
Software & Software Related Services

TSR
Total Shareholder Return

Annual Report and Accounts 2020  |  The Sage Group plc.

243

Shareholder information

Financial calendar

Annual General Meeting 
Dividend payments
FY20 Final payable 
H1 FY21 Interim payable1 
Results announcements
Q1 FY21 Trading update 
H1 FY21 Interim results
Q3 FY21 Trading update 
FY21 Full Year results 

Note:

4 February 2021

11 February 2021
11 June 2021

21 January 2021
12 May 2021
29 July 2021
17 November 2021

1.  Please note that this date is provisional and subject to change. Please access our financial calendar on sage.com, which is updated regularly.

Shareholder information online
Equiniti, the registrar of The Sage Group plc., are able 
to notify shareholders by email of the availability of an 
electronic version of shareholder information. Whenever 
new shareholder information becomes available, such 
as Sage’s full year results, Equiniti can notify you by email 
and you will be able to access, read and print documents 
at your convenience.

To take advantage of this service, please go to  
www.shareview.co.uk, where full details of the 
shareholder portfolio services are provided. When 
registering for this service, you will need to have your 
11 character shareholder reference number to hand, which 
is shown on your dividend tax voucher, share certificate or 
Form of Proxy.

Should you decide at a later date that you do not want 
to receive these emails, you may amend your request by 

accessing your Shareview Portfolio online and amending 
your preferred method of communication from “email” 
to “post”. If you wish to continue receiving shareholder 
information in the current format, there is no need to take 
any action.

Our corporate website has more information about 
our business, products, investors, media, sustainability, 
and careers at Sage.

Stay up to date at www.sage.com

Annual General Meeting of Shareholders
We consider the Annual General Meeting of shareholders 
(AGM) to be an important event in our calendar and 
a significant opportunity to engage with our shareholders. 
The 2021 AGM will be held on 4 February 2021. Further 
details will be set out in the Notice of AGM and on our 
website at sage.com.

Investor enquiries
Enquiries can be directed 
via our website or by 
contacting our Investor 
Relations department:

Tel: +44 (0)191 294 3457

The Sage Group plc.

Registered office: 
North Park, 
Newcastle upon Tyne, 
NE13 9AA

Registered in England  
Company number 2231246

Advisors

Corporate brokers  
and financial advisors
Citigroup Global 
Markets Limited,  
Citigroup Centre,  
33 Canada Square,  
Canary Wharf,  
London, E14 5LB

Morgan Stanley & Co. 
International plc, 
25 Cabot Square, 
Canary Wharf, 
London, E14 4QA

Solicitors
Allen & Overy LLP,  
1 Bishops Square, 
Spitalfields, 
London, E1 6AD

Principal bankers
Lloyds Bank plc,  
25 Gresham Street,  
London, EC2V 7HN

Independent auditors
EY, 1 More London Place,  
London, SE1 2AF

Registrars
Equiniti, 
Aspect House,  
Spencer Road,  
Lancing,  
West Sussex, BN99 6DA  
www.shareview.co.uk

Tel: 0371 384 2859  
(from outside the  
UK: +44 (0)121 415 7047)

Lines are open 8.30am  
to 5.30pm UK time,  
Monday to Friday.

Information for investors
Information for investors  
is provided on the internet  
as part of Sage’s website 
which can be found at: 
www.sage.com/investors/

244

Annual Report and Accounts 2020  |  The Sage Group plc.

 
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Sage is the global market leader for 
technology that provides small and 
medium businesses with the visibility, 
flexibility and efficiency to manage 
finances, operations and people. 
With our partners, Sage is trusted 
by millions of customers worldwide 
to deliver the best cloud technology 
and support. Our years of experience 
mean that our colleagues and partners 
understand how to serve our customers 
and communities through the good, 
and more challenging times. We are 
here to help, with practical advice, 
solutions, expertise and insight.

www.sage.com

The Sage Group plc. 
North Park,  
Newcastle upon Tyne, 
NE13 9AA.

Registered in England

Company number 2231246