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The Sage Group

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FY2015 Annual Report · The Sage Group
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The Sage Group PLC

Annual Report and Accounts 2015

RE-IMAGINING  
BUSINESS

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Strategic report
Performance highlights 
02 Our business at a glance
04 Our business model
06 Company fundamentals
08 Chairman’s statement
10  Chief Executive’s review
14  Our market
16  Our strategy
28 Key performance indicators
30 Our strategy applied
36 Principal risks and uncertainties
44 Financial and operating review
50 Corporate Responsibility
Governance
59 Chairman’s introduction to Governance
60 Board of directors
62 Executive committee
64 Corporate governance report
74  Directors’ remuneration report
92 Directors’ report
Financial statements 
99    Independent auditors’ report to the  
members of The Sage Group plc

104 Group financial statements
110  Notes to the Group financial statements
157 Company financial statements
163 Shareholder information 

Discover more about Sage online
www.sage.com

All images used within this Annual Report and 
Accounts are those of real customers and colleagues.

About our non-GAAP 
measures and why we  
use them
Throughout the strategic 
report we quote two kinds  
of non-GAAP measure: 
underlying and organic.  
We use these measures in 
monitoring performance 
and incentivising 
management.
Underlying – underlying 
measures exclude certain 
one-off and non-operational 
items, and prior year 
underlying measures are 
retranslated at the current 
year exchange rates to 
neutralise the effect of 
currency fluctuations. 
Underlying measures allow 
management and investors 
to compare performance 
without the potentially 
distorting effects of foreign 
exchange movements.  

Organic – in addition to  
the adjustments made  
to underlying measures, 
organic measures exclude 
part-year contributions from 
acquisitions, disposals and 
products held for sale in the 
current and/or prior years. 
This allows management 
and investors to understand 
the like-for-like performance 
of the business.
Reconciliations of statutory 
revenue, operating profit 
and basic earnings per 
share to their underlying 
and organic equivalents  
are in the Financial and 
operating review starting  
on page 44. 
During the year we have 
made several revenue 
reporting changes.  
You can read about these 
changes and non-GAAP 
definitions on pages 44  
and 163 respectively.

2015 Financial highlights

Organic revenue growth
6%

%
6

%
5

Organic operating margin
27.1%

%
5
6
2

.

%
1
.
7
2

14

15

14

15

Underlying basic EPS growth
12.6%

Underlying cash conversion
106%

%
6
2
1

.

%
2
8

.

%
6
0
1

%
1
0
1

14

15

14

15

Strategic progress
 – Winning in the market with global products: 

 – Increased paying subscriptions for Sage One  

to 173,000 (FY14: 86,000)

 – Increased Sage X3 organic revenue by 11%

 – Sage Live developed in 26 weeks from idea to launch 

 – Growing software subscription revenues organically  
by 29%, demonstrating traction in our transition to 
higher quality, sustainable revenue growth

 – Supporting customers for life with the 
contract renewal rate increasing to 84%

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WE ENERGISE THE  
SUCCESS OF BUSINESSES 
supporting the ambitions of the world’s 
entrepreneurs as they power the global economy.

Read our feature on product strategy on page 30  
to discover how we meet business needs

The Sage Group plc | Annual Report & Accounts 2015

1
1

 
 
Our business at a glance

What we do and where

As a global technology company we energise the success of businesses and their  
communities around the world through the use of smart technology and the imagination  
of our people. We work with a thriving community of accountants, partners, developers 
and entrepreneurs, the engine room of economies around the world.

OUR PRODUCT FOCUS

The “Golden Triangle” represents the strong value proposition 
we can provide to our customers in three mission critical 
areas – Accounting, Payroll & HR and Payments – through 
solutions that are seamlessly integrated to automate  
workflow and the movement of money. Our ecosystem 
enables integration with our other applications, including 
mobile applications and features as a service so that 
customers can tailor our offering to their needs. 

More information online at  
sage.com/products

Developing ever closer integration of our growth products is a 
key focus of our investment. We are also investing in products 
with open application programming interface (“API”), such as 
Sage Live, so that independent software vendors (“ISVs”) can 
develop their applications to integrate with our core product  
as standard, maximising customer choice and driving 
customer experience.

Payroll & HR
Our Payroll & HR solutions are simple, 
secure and efficient, helping our 
customers to remain compliant, pay their 
employees accurately and on time, and to 
deliver a great employee experience.

The Golden 
Triangle

Payments 
Our payments offerings enable 
our customers to take payments 
through their websites, in person 
using a card reader, or directly 
from electronic invoices.

Accounting 
Our range of desktop or cloud accounting 
solutions allows customers to issue 
invoices, analyse business performance 
and manage cashflow, taxes, stock, 
budgets and more.

2

The Sage Group plc | Annual Report & Accounts 2015SMALL & MEDIUM BUSINESSES

We are focused on delivering a consistently exceptional experience to all of our four million 
customers, working to provide the most appropriate products and services to suit their needs.  
We don’t believe in labelling customers but we do think it is helpful to understand the 
characteristics of different sizes of business in order to better serve them:

0 to 9 employees
Ranging from sole traders to small employers, 
these entities constitute the vast majority of all 
businesses in our top geographies, numbering 
around 68 million. It is estimated that only 
around one in ten of these businesses uses  
a packaged software solution to manage  
their business. Adoption of software in this  
size range is being driven by affordable,  
mobile ready, easy-to-use cloud solutions  
like Sage One. 

10 to 200 employees
Ranging from small owner managed 
businesses to larger entities with multiple 
layers of organisational structure, adoption  
of software to manage finances is much  
more common in this size range where the 
population of entities is around four million  
in our top geographies. Businesses typically  
rely on software to maintain appropriate 
records and to perform multiple functions  
with a number of packaged solutions being 
run, either independently or integrated. Data 
sharing between functions can be particularly 
powerful in organisations of this size and  
Sage Live is designed with that in mind.

200+ employees
Larger businesses, where their scale and 
organisational complexity mean they 
practically all use business management 
solutions in some form. The packaged 
solutions used by these entities may be more 
extensive, performing additional functions  
of business management and potentially 
required to deal with cross-border operations. 
Sage X3 is our global product for businesses 
with these characteristics where modules  
can be used to perform everything from 
monitoring the sales pipeline and customer 
relationships to managing inventory.

OUR GLOBAL REACH

Our established market positions and presence in 23 countries around the world  
provides a platform to bring products and services to both new and existing customers.  
Our investment focuses on our growth product portfolio which consists of our cloud 
deployable global products and our local growth products (see page 30 for more on product 
portfolio management). 

32%

North America
Total revenue £450m

Recurring revenue mix 58%

* Charts represent regional proportion of group organic revenue

Europe
Total revenue £745m

Recurring revenue mix 75%

53%

46%

15%

International
Total revenue £206m

Recurring revenue mix 65%

3

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTOur business model

The model we apply to create value

Our business model is the means by which we can deliver on our strategic objectives. As with 
everything we do, the customer is at the heart of our business model which aligns with the 
customer journey and experience.

KEY INPUTS TO OUR BUSINESS MODEL

Our business model operates effectively utilising key inputs that are fundamental to our  
success as follows:

Talented people
We rely on the collaboration 
and technology expertise of 
over 13,000 of our people 
around the world.

Trusted brand
Small & Medium 
Businesses are at the heart 
of our economies and Sage 
is their champion. 

Market and  
technology insight
Our constant focus  
on technology over the  
last 30 years has developed 
a deep understanding  
of what is important to  
our customers.

Resource allocation
Focusing our resources on 
growth products enriches 
the functionality of our 
flagship products and 
maximises the technology 
opportunity.

Local knowledge
Our deep knowledge of  
the regulatory landscapes 
we operate in not only 
ensures our customers 
remain compliant but lets 
us plan for new legislation  
on the horizon.

VALUE CREATED FROM OUR BUSINESS MODEL

Group Organic Revenue Growth

Organic Revenue 

£1,400m

Revenue streams:
 – Recurring: Revenue on a contract basis predominantly for 

maintenance and support services or bundled subscription  
services 

 – Software and related services (SSRS): Software licences and related 
products and services (e.g. training, implementation or hardware)

 – Processing: Revenue for processing services which is volume driven 

(e.g. payments or payroll processing)

Full definitions of our revenue streams are on page 163

Organic Operating Profit

£380m

Shareholder Returns

Dividends and share repurchases

£146m

Society
Tax charge for the year

Community
Employees enabled to volunteer

£90m

5 days

per annum

4

The Sage Group plc | Annual Report & Accounts 2015Routes to market
Our multi-channel 
approach is supported  
by a network of direct  
sales channels, business 
partners and accountants.

T
C
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ACTIVATE

Attract new customers by 
winning in the market, 
offering customer choice, 
supporting a strong 
partner and accountant 
ecosystem and 
providing first 
class support

Develop deeper customer 
relationships by bringing 
the latest technology  
and other benefits of 

subscription to inactive 
customers 

OUR  
CUSTOMER 
JOURNEY

Grow with our 
customers by 
revolutionising 

business, 

providing additional 

features and services. 
Identify when a customer 
would benefit from 
migrating up to the next 
product solution

Create 
exceptional 
customer 
experiences to 
earn customers  
for life.

The lifecycle is supported 
by our One Sage culture 
and Capacity for Growth 
strategic pillars

RETAIN

W
O
R
G

Read our strategy 
on page 16

One 
Sage

Winning in the 
market

Revolutionise 
business

Customers for life

Capacity for growth

5

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTCompany fundamentals

Our investment case

We believe in delivering superior shareholder returns through a commitment  
to doing business the right way.

A GLOBALLY RECOGNISED BRAND

We have established a strong and trusted local brand in 
each of our markets as the champion of Small & Medium 
Businesses, the lifeblood of our economies. Millions  
of customers trust Sage to support them based on our 
understanding of the Small & Medium Business space  
and local regulatory landscapes, gained through over  
30 years of operational experience.

23 countries

Supporting millions of customers globally from our 
presence in 23 countries and generating revenues  
of £1.4 billion

IN A MARKET WITH ENORMOUS POTENTIAL

72 million potential customers

There are 72 million Small & Medium Businesses in our 
current geographies* and an estimated 10% of them use 
packaged software solutions to manage their business. 
The opportunity to expand the addressed market through 
intuitive, smart technology solutions is vast. 

FOCUSING INVESTMENT IN OUR CUSTOMER 
VALUE PROPOSITION

Our product focus is on Accounting, Payroll & HR and 
Payments solutions and we seek to maximise our customer 
value proposition through our portfolio investment  
strategy. By concentrating our resources on growth 
products, including global products and local growth 
products, we seek to ensure that functionally rich  
solutions exist for all customers, regardless of how  
they choose to deploy their software. 

*  Analysis covering Sage current top ten geographies measured by physical presence

0 – 9  
employees

68m

10 – 199  
employees

200+  
employees

4m

150k

R&D and S&M spend in FY15

90%

Growth products 
Heritage products

10%

6

The Sage Group plc | Annual Report & Accounts 2015

GENERATING SUSTAINABLE REVENUE GROWTH

We have increased our organic revenue growth rate  
since FY12 from 2% to 6% in FY15. As we continue to  
transition towards a higher quality revenue model,  
we have confidence in maintaining our revenue growth  
by attracting new customers and delivering greater value,  
functionality and features to our existing customers.

2%

FY12

6%

FY15

STRONG FREE CASH FLOW

Our attention to underlying cash conversion and a 
disciplined approach to capital expenditure yields strong 
levels of free cash flow (“FCF”). Generating strong FCF  
is important in order to fund shareholder returns and  
we aim to generate FCF as a proportion of revenue in  
the 15% to 20% range.

FCF to revenue
20.6%

14

15

16.9%

20.6%

AND A PROGRESSIVE DIVIDEND

We remain focused on shareholder returns and believe  
that sustainable earnings growth, a disciplined approach  
to capital allocation and progressive dividend policy,  
will drive superior returns for shareholders. Central to  
our shareholder returns is the annual dividend which  
has increased every year since we joined the FTSE 100.

15 year dividend history
13.10p

Growing the annual dividend 
per share

2000 2001

2002

2003

2004 2005 2006

2007

2008 2009

2010

2011

2012

2013 2014 2015

The Sage Group plc | Annual Report & Accounts 2015

7

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTChairman’s statement

We have met our long-term 
financial targets for 2015  
and are focussed on the  
next phase of long-term 
sustainable growth

Chairman,  
Donald Brydon,  
looks back on  
this year progress.

8

The Sage Group plc | Annual Report & Accounts 2015Read more about 
the Board on pages 
60 and 61

2015 is a cornerstone year for Sage. We have seen another 
year of improvement and I am pleased to announce that we 
have met our long term key financial targets.  Supporting 
this headline progress, our recurring revenue growth,  
driven by the move to subscription, underlines the quality 
of our reported growth.  This performance provides solid 
foundations from which to build as we redefine our 
ambition and target the next phase of growth.

When I joined Sage in 2012 I highlighted in my first report 
that I was impressed by the fundamentals of Sage’s 
business; our leading franchise with Small & Medium 
Businesses, the recurring nature of revenues and the 
strong cash generation. These remain core strengths for 
Sage and are central to our plans for creating shareholder 
value in the future.  However, internally, I considered we 
could improve the speed of decision making and our 
go-to-market processes, and identified the need to leverage 
the Group’s assets if Sage was to be more than just the sum 
of its international parts.

The Board
The composition of the board has been reconstructed  
over recent years as we have sought to rebalance the 
collective skillset, adding more technology knowledge, 
more international experience, more understanding of 
change management at pace and more financial depth. 
The current board membership also provides options  
for succession. 

When Guy Berruyer stepped down as CEO at the start of 
the financial year, we conducted a focused and rapid search 
looking for growth technology leadership skills, pace, drive 
and ambition. From a global field of candidates I am 
delighted that we found and appointed Stephen Kelly.  
He has deep experience in running successful software 
companies, complemented by his focus on addressing  
the needs of Small & Medium Businesses and putting 
customers first.  Together with Steve Hare as CFO, we  
have two executive directors with proven track records  
of successfully leading organisations through change. 

Stephen is responsible for driving the next phase of our 
strategy and he started by leading a comprehensive 100 day 
review programme to inform our ambition and plans for the 
future.  The main learning point from this rigorous exercise 
was that the existing strategy was soundly based but 
execution needed to improve and accelerate. Put simply,  
we need to raise our ambition.  Stephen has reshaped his 
executive committee and has added the requisite global 
experience whilst also ensuring continuity for our 
customers by building on our existing talent pool.

Refreshed strategy to drive shareholder returns
Our strategy has been refreshed and remains consistent 
with our belief in generating strong cash flows in order  
to invest in the business and drive sustainable, profitable 
growth. Our strong cash flow also continues to support 
both our ability to grow with bolt-on acquisitions and our 
progressive dividend policy. 

The strategy comprises five strategic pillars which have 
been agreed by the Board and are explored in detail within 
the Strategy section of this Annual Report.  This evolved 
strategy recognises that we need to move from being a 
decentralised product-centric organisation to a customer-
centric model that leverages our global scale.  This is a 
model based on earning customers for life and winning 
market share, ultimately driving growth and shareholder 
returns. New ways of working are required in order to realise 
our potential, with a greater emphasis on international 
collaboration, agile working and executing with measured 
but determined pace. The development of Sage Live, our 
brand new cloud solution for growing businesses with a 
mobile first mind set, is the embodiment of these working 
practices. Sage’s traditional development cycles were 
redefined, as the product was taken by a multi country 
team from idea to launch in just 26 weeks.

Above all, it is the strength of our relationships with 
customers, existing and new, and our ability to meet their 
needs, which differentiates us in the market and provides 
us with compelling opportunities to grow. This is where 
investment will be prioritised.  A key tenet therefore of  
the strategy is to redeploy investment to strengthen our 
capability to win in the market, but to do so in a manner 
which is readily scalable. 

The work we are doing also underpins the financial profile 
of the business – driving organic recurring revenue growth 
and maintaining margins whilst improving efficiency and 
generating cash. 

In summary
Nothing stands still at Sage; it has been a year of further 
progress, particularly financially, but also a year of raising 
our ambition and planning accordingly. There is a genuine 
sense of anticipation throughout the organisation, 
heightened by a measured injection of pace into the 
decision making and implementation timelines. Much  
work lies ahead in order to effect this transition, however 
the opportunities to grow successfully are compelling.  
As ever, we can only be successful with excellent people 
and, on behalf of the Board, I would like to thank all our 
employees and partners for their very considerable efforts 
in the past year. I would also like to record the Board’s 
appreciation for the work of Guy Berruyer who set the first 
signals for the Group’s future development. Finally, I would 
like to thank our customers and look forward to building  
on the momentum established in FY15, as we continue to 
champion their cause.

Donald Brydon
Chairman

9

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTChief executive’s review

Re-imagining business 

Chief Executive Officer, 
Stephen Kelly, sets  
the agenda for 2016  
and beyond

10

The Sage Group plc | Annual Report & Accounts 2015“ We are pleased to have met the financial targets set three 
years ago. We have already begun the transformation 
outlined at the Capital Markets Day in June 2015 and 
highlight today clear signs of early progress.  

Transformation is rarely linear and it is clear we have 
much to do as we manage the operational risks. Our 
balanced and sequenced approach, the experience 
of the management team, and the strong underlying 
characteristics of the business give me confidence in  
the delivery of long term, sustainable, high quality growth.”

Performance 
In line with our financial targets we achieved 6% organic 
revenue growth for the full year. Consistent with the 
strategy, we have continued to drive growth through 
recurring revenue, particularly software subscription 
revenue which grew by 29% for the year to £315m.  
We are attracting customers with the compelling  
benefits of subscription relationships. 

Growth in the adoption of software subscription was 
buoyed by both Sage One globally and Sage 50 in North 
America and Europe. Total recurring revenue of £953m 
represents 68% of Group organic revenue.

The SSRS organic revenue decline of 1% to £287m reflects 
the continued substitution effect from the transition to a 
predominantly recurring revenue model. Growth was 2%  
to £161m in processing revenue and is reported separately 
for the first time.

Our disciplined approach to managing costs has increased 
the organic margin to 27.1% (FY14: 26.5%), achieved despite 
incurring the costs of initial investments to support the 
next phase of sustainable growth.

Progress with global products
We have increased Sage One paying subscriptions by over 
100% to 173,000, supported by a strong performance in the 
UK where subscriptions increased to 92,000. Sage One  
is emerging as the accounting product of choice for UK 
start-up businesses in terms of new monthly subscribers. 
Sage One was launched in Brazil, Malaysia and Australia 
during the year and global rollout will continue in FY16.  
We are investing in our digital presence to enhance 
awareness of Sage One as we target the opportunity  
of Small & Medium Businesses which are not currently 
using a software solution to run their business.  

Read more about 
our global products 
on pages 32 and 33

Our development of Sage Live, a product which we took 
from idea to launch in just 26 weeks, continues at pace  
with early adopter customers.   

We are winning in the market with Sage X3 and have 
improved global revenue by 11% (FY14: 7%), demonstrating 
focus on growing our market share.  Outside our most 
mature market for X3, highlights were revenue growth  
of 19% in North America, 33% in International and 19%  
in Europe excluding France. Accelerating double digit  
revenue growth remains the ambition for X3 and we are 
concentrating on both mature and emerging markets to 
achieve that level of overall growth. Continued investment 
in X3 was evidenced with the launch of Sage X3 cloud, 
accessed via web-browser and which also provides 
customers with rich functionality.

Strategy 
One of my first priorities as CEO was to undertake a 
thorough review of the business. As part of our review, we 
gathered extensive market and external data and engaged 
with customers, partners, accountants and colleagues to 
develop a long-term plan for sustainable and improved 
quality growth. We presented the findings and outlook  
to all 13,000 colleagues in April 2015. The FY16 annual 
planning cycle was integrated with the refreshed strategy 
and activity was directed to growing the value of installed 
customer base; new customer acquisition; technology 
innovation and taking a market leading position as 
Champion for Entrepreneurs and Small & Medium 
Businesses. We are now evolving the business model  
and moving from federated and disparate product & 
country operations to ‘One Sage’ as a means to leverage 
our scale where it is meaningful to so do.

Technology disruption has accelerated. The market 
opportunity is growing through cloud-platform, mobile-first 
applications, browser access to information and big data 
analytics. Within this context, we are prioritising new 
customer acquisition to capture increased market  
share. Sage is seeking to ‘leap-frog’ first generation cloud 
competitors through integrated latest generation cloud-
platform products and through scalable digital distribution 
channels. Digital presence is a vital enabler so we are also 
improving our digital marketing, including by reducing the 
number of website domains we operate from over 50 in 
support of a compelling and consistent experience.

11

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
Chief executive’s review continued

Progress of execution
At our Capital Markets day in June, we presented the five 
pillars of our strategy. We are already implementing each  
of them and embedding the supporting behaviours and 
structures that make the strategy sustainable.  

 Customers for Life

 – We have increased the contract renewal rate to 84% 
(FY14: 83%) by focussing on deeper subscription 
relationships with new and existing customers. 

 – We are investing in migration tools to Growth products  
to enable seamless pathways for customers that are 
growing and require the next level of product to best  
suit their needs. 

 – Customers have welcomed our commitment to halt  
‘end of life’ and ‘forced migrations’ which have typified 
most technology companies’ history. 

 – One of Sage’s unique selling points is a focus on 

providing accounting, payroll, HR and payments systems 
to businesses from start-up as they grow to thousands of 
employees, providing customer choice from on-premise 
deployed products, to native cloud software as a service 
(SaaS) and hybrids of the two. 

 Winning in the Market 

 – A relentless focus on gaining new customers is being 

established throughout Sage.

 – We have created Customer Business Centres (CBCs)  
in Atlanta and Dublin which bring together all teams 
involved in digital marketing, lead qualification, sales, 
service and renewals. The CBCs foster collaboration  
and provide a platform for accelerated growth. 

 – We are attracting new customers particularly with  

global products and this is evidenced with Sage One 
subscription additions which ran at around 10,000 per 
month in the second half.

 – To drive growth in global products, we have cut 

complexity for our partner ecosystem by creating a single 
Global Partner Programme (GPP) for all new partners that 
want to sell our global products, over time replacing the 
different programmes in each country. The GPP will 
harmonise and simplify the way we work with partners 
and better support them to drive sales to new customers. 

 – We celebrated the success of partners and customers at 
Sage Summit, our flagship event and one of the largest 
gatherings of Entrepreneurs in the world. In 2015, Summit 
was bigger than ever before with over 24,000 participants 
on-line and in person.

12

 Revolutionise Business

 – During the year, 87% of our research and development 

spend was concentrated on growth products, which now 
number less than 100 and from which we are deriving all 
of our revenue growth. 

 – Our development cycles are also reducing as we focus 

on providing additional value to customers more 
regularly, evidenced by approximately 250 product 
launches or feature releases for our growth products 
throughout FY15. Sage Impact, our global product for 
accountants was created in just 51 days. 

 – In testament to our increasing pace of development,  

we received recognition for our product innovation from 
a raft of industry commentators, including EXPERTON  
in Germany for the Cloud Leader award, Muy Pymes in 
Spain for the Best Cloud Solution, and K2 in the US for 
the Best Mobile Strategy, Best use of Social Media,  
Best New Cloud Products and the PRIME overall award. 

 – To support our golden triangle product proposition, we 
are saving time for our customers and helping them to 
get paid faster by optimising the integration of payments 
products in the UK with our accounting and payroll 
solutions. Sage Payments enables customers to take full 
control of the movement of money from their business, 
complementing the existing service to receive payments. 
It was launched during the year and is a revolutionary new 
solution to initiate payments to customers and suppliers 
directly from Sage accounting and payroll software.  

 Capacity for Growth

 – We are implementing our target global operating model 
by embedding common procedures and information 
systems, driving consistency and supporting growth.  
A functional model has been introduced whereby our 
colleagues in Finance, HR, IT, Legal, Marketing and 
Communications report to global functional heads. 

 – As an example of greater consistency, we reduced the 
number of sales compensation plans from 129 to four. 
Countries have been empowered to take primary 
responsibility for customers and market facing sales, 
support and services. 

 – The functional model will yield efficiency as well as 

improving the quality of delivery. General and 
Administrative expenses (“G&A”) represents 19% of  
organic revenue and we are committed to reducing this 
level by improving efficiency. Our scalable finance function 
will be run using Sage X3, which is being introduced 
throughout the business as part of the overall program.

 – Increased accountability with appropriate delegated 

authority and common objectives have been introduced 
throughout all newly established global functions. 

 – The Sage management team has been strengthened 
both geographically and functionally. Of the top 100 
leaders, 38 have been changed during FY15 with 24 
recruited from outside and 14 promoted internally.

The Sage Group plc | Annual Report & Accounts 2015 One Sage

 – Historically, Sage products and operating businesses 
were federated and disparate. Barriers between teams 
are being removed across the business. 

 – The strategic review established the foundations for 

sustainable, improved quality growth based on the five 
strategic pillars (upon which we will report regularly on 
KPIs). It also provides the framework for an integrated 
FY16 business plan and is the basis on which objectives 
for the top 100 leaders are cascaded and embedded 
throughout the Group. 

 – These objectives have been re-enforced through a series 
of consistent kick-off meetings which were delivered in 
October 2015 in all major locations. When we surveyed 
our people after these meetings, 83% of them were 
proud of the achievements in FY15. We also introduced 
consistent performance management to drive a culture 
of high performance. 

 – The development of Sage Live is a practical example of 
the One Sage way of working, where over 600 partners 
and customers provided input to the multi-functional 
Sage project team.

 – We launched Chatter, our social collaboration tool this 
year, successfully rolling it out to all colleagues within  
60 days and registering over 100,000 posts and 
comments since April. 

At the half year we identified three specific areas of the 
business that we would target for improved performance: 

Our products suited to larger businesses in Europe 
(Enterprise Europe):

 – In common with our other products and to better 

leverage the local experience of the teams closest to  
our customers, the business has been reorganised. 
Responsibility for sales has been moved from a separate 
regional organisation to the Managing Director in each 
country. Organic revenue declined for the full year 1% to 
£115m, slowing from a decline of 3% at the half year. The 
decline is due to our heritage Enterprise products, with 
organic revenue for Sage X3 growing by 5% for the year 
as we continue to focus on growing our X3 pipeline.

Our products suited to medium sized businesses in  
North America (SMB North America):

 – Full year organic revenue grew by 4% to £147m, 

increasing from growth of 3% at the half year. The 
improvement has been supported by increasing  
renewal rates on growth products.

 – In addition, modernised versions of our most popular 

solutions, Sage 100 and Sage 300, have been developed 
and launched at Sage Summit to enable customers to 
experience the rich functionality of these products  
with the cloud.  

 – We also relaunched the incentive programme for existing 

resellers and implementation partners in North America to 
focus on partners and new customer acquisition in FY16.

Our payments products in North America (Payments  
North America):

 – The revenue performance for the full year was stable  
at £116m whilst we took targeted actions to improve 
performance in FY16.

 – The partner channel has been developed with the 
addition of around 30 resellers in the second half.

 – An internal sales team has been established, dedicated 
to cross-selling the payments solution to our accounts 
and payroll base.

 – We increased the monthly run rate of new accounts 
additions by over 30% through the last quarter to  
1,000 providing momentum entering FY16.

Investment and resource allocation 
Our strategy demands that we transform our business and 
flawlessly execute to realise our long term growth plans.  
We have therefore moved from a fragmented, decentralised 
organisation to a co-ordinated functional model. In order to 
avoid duplicated effort and so enable the business to scale 
effectively, we regularly review the investments across  
the business to ensure agile, co-ordinated investment for 
growth. We are implementing changes to realise at least 
£50m of run-rate annualised savings by the end of FY16  
and so re-invest in growth.  We anticipate incurring an 
exceptional cost in order to realise the savings with an 
expected payback period of around two years. 

Outlook  
We entered FY16 with momentum and expect to deliver 
organic revenue growth of at least 6% whilst continuing  
the acceleration of sustainable and recurring revenue.  
With the revised revenue definitions applied for FY15, we  
are targeting an organic operating margin for FY16 of at 
least 27% and expect to reinvest throughout 2016 with  
an investment bias towards the first half of FY16.  

The Sage model of quality revenue and earnings growth, 
strong cash flows and progressive dividend, remains at  
the heart of our strategy.

Stephen Kelly
Chief Executive Officer

13

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTOur market

Understanding our market

Small & Medium Businesses are the lifeblood of the global economy and make  
up an estimated 99% of all businesses. They have led the way in terms of job creation  
in recent times and are a key element of the global economic recovery. 

CURRENT ADDRESSED MARKET

Population of Small & Medium Businesses

One in ten of the 72 million Small & Medium Businesses in our markets 
uses a purchased business management application for either 
Accounting, Payroll & HR, Payments, or a full suite of business 
management solutions.*

Most software packages are either installed and hosted locally on 
customer hardware (“on-premise deployed”) or hosted on a public server 
and consumed via a web-browser (“cloud deployed”). Cloud adoption in 
the current addressed market is not uniform between countries, with 
the US showing the highest prevalence of cloud adoption whilst other 
country markets are less mature.

WHITE SPACE OPPORTUNITY

Most Small & Medium Businesses use alternative means of managing 
their records, such as pen and paper, or spreadsheets; these businesses 
represent the white space opportunity.

Cloud applications are key to reaching this white space, allowing the 
consumer to purchase instantly via the internet, without installation,  
via a standard browser and with easy configuration.

GROWING THE ADDRESSED MARKET

IDC forecasts that cloud spending will grow at a rate of c.17% per annum  
to 2017, however this growth is largely attributable to expansion in the 
market rather than displacement of traditional software spending,  
which is expected to stay broadly flat.

Analysis indicates that both forms of deployment will remain material 
components of the overall market for the foreseeable future.

We are committed to our three million customers and will continue to 
support them, however they choose to deploy their software, by investing 
in smart technology for both cloud and on-premise deployment.

x 1m

One in 10 – adopting packaged solutions 

Nine in 10 – the white space opportunity

+17%

Growth in public cloud spend year on year*

* Market analysis performed by IDC for our top ten geographies and for the end user market of businesses in the 0 to 1,999 employee range. 

14

The Sage Group plc | Annual Report & Accounts 2015MARKET FRAGMENTATION & LOCAL 
KNOWLEDGE

Sage operates in a relatively fragmented market, with the top  
three providers accounting for only one quarter of market spend. 

Whilst individual competitors are strong in a small number of 
geographies, there is no provider yet dominating on a truly global scale.

Relative market fragmentation combined with our global reach and 
deep-set local knowledge position us well to capture the white  
space opportunity.

A STRATEGY REACTIVE TO THE MARKET 
OPPORTUNITY

Our privileged and trusted position with Small & Medium  
Businesses is enhanced by the 30,000+ conversations we  
have with our customers each day. 

This has led to a deep understanding of their demand drivers, 
which were integral to developing our strategy.

The five most consistent themes we hear from our customers  
are shown opposite.

Our strategy responds to market opportunity whilst at the same  
time addressing the customer demand drivers via a combination  
of intuitive technology solutions and exceptional levels of  
customer support and advice. 

Turn to pages 16 to 27 for more  
on our strategy

Top 3 providers  
account for only

1⁄4of market spend

Access to a knowledgeable  
person for support 

Peace of mind around  
legislative compliance

Appealing and intuitive software

Control to achieve  
success and grow

More efficient working

15

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTOur strategy

Our plan for growth

TRUTHS OF TODAY

Despite the progress made and key financial targets being met we have not 
fully and effectively executed the 2012 strategy which is summarised by our 
Truths of Today.  

Truth one: Fragmentation has become an anchor on growth
Our historic strategy to grow via acquisitions of local market leaders has 
served us well and provided global scale, however it has also led to a 
decentralised and fragmented model being formed.

We have over 200 products on around 70 code bases, which presents 
challenges in allocating portfolio spend.

Our Response
We are creating a global operating model that scales and enables us to 
concentrate on delivering an exceptional customer experience and  
winning more customers.

Truth two: Pace of market growth
In a growing market, we are not expanding our share as new customer 
acquisition has not been a focus.

Our Response
We have developed a full suite of cloud and on-premise deployed products 
to win market share and drive accelerated new customer acquisition.

Truth three: Inconsistent digital capability
The “zero touch selling” approach driven by digital, internet originated  
sales, with consistent service and marketing has not been harnessed  
effectively at Sage.

Our Response
A renewed digital marketing strategy and redesigned digital consumer 
experience, applied consistently everywhere that we operate.

Truth four: Slow execution of cross-sell opportunity
Execution of the cross-sell opportunity identified in the 2012 strategy  
has been slow, with low penetration of our payments solution into  
the accounts base. 

Our Response
Dedication of development resource to optimise product integration  
and creation of behaviours and incentives to drive cross-sell success.

Truth five: No consistent global market leader
Disruptive technologies will change this and our experience suggests  
that a global category leader will emerge. We see this as both a challenge 
and an opportunity.  

Our Opportunity
To leverage our global platform and local expertise to consolidate our 
position in the market. 

2012 STRATEGY RECAP

In 2012 we set out a strategy to: 

 – Focus our business by divesting of non-core 

products and concentrating investment on the 
products in the portfolio with the best growth 
prospects

 – Capitalise on the latest technology trends to 

deliver enhanced experiences to our customers

 – Transition our customer base towards more 

active subscription relationships

T h

e   b

e n e fi t s of subscriptio
h e   t e chnology op
g  t

p

n

Capturin

Fo c u

o

r
t

u

n

i
t

y

s i n g   our busin

e

s

s

Rigorous 
resource 
and capital 
allocation

The key financial targets set as part of the  
2012 strategy were:

 – To deliver organic revenue growth of 6%

 – To improve the operating margin by  

at least 100bps

16

Key financial targets achievedThe Sage Group plc | Annual Report & Accounts 2015STRATEGIC PILLARS

Our strategy is a direct response to the market opportunity  
we are targeting and places weight on offering customers the most intuitive 
and relevant technology solutions whilst maintaining choice.

The strategy is captured by five key pillars which are explored in detail  
on the following pages.

G
O
V
E
R
N
A
N
C
E

I

F
I
N
A
N
C
A
L
S
T
A
T
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N
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S

O n e Sage

c i t y for Grow

t
h

a

p

C a

Our culture, supporting  
the entire strategy and  
defining what it means  
to work at Sage.

See page 18

n

W i n

i n g  in the M

ar

k

e

t

Building a global operating  
model that scales, leveraging  
our global footprint.

See page 26

Outpacing market growth  
to gain market share and  
realise our ambition to  
be the market leader.

See page 20

t o mers for Life

s

u

C

o l u t i onise Busin

e

s

s

R e v

Putting our customers  
at the heart of everything  
we do to provide  
exceptional experiences.

See page 24

Using smart technology  
to make our customers’  
lives easier, giving them  
more time to focus on  
creating value.

See page 22

The Sage Group plc | Annual Report & Accounts 2015

17

STRATEGIC REPORT 
Strategy continued

One Sage
 New ways of working collaboratively, at pace

We identified in 2012 the need for global skills, for example global expertise in  
pricing, and sharing what works well locally on a global basis. We also recognised  
the value of establishing group-wide priorities such as developing global products and 
leveraging a unified brand. Some progress has been made in these areas, for instance 
the establishment of a global pricing team which shares best practice between 
countries and the launch in 2014 of a global brand campaign. We will celebrate 
measured success where it has been achieved but recognise that we have further  
to go in developing a consistent One Sage culture to support our strategy.

Our priorities
Our key priority is embedding the principles which guide a One Sage 
culture, starting with putting customers at the heart of everything we do 
and focusing on their success. One Sage is about working with pace and 
agility, which helps us to not just deliver, but to overachieve. We have 
introduced a global performance management system to harmonise 
how we measure performance and set objectives (read more at page 
53). Doing the right thing and making a difference extends beyond our 
customers to our colleagues and communities, and we are increasing 
engagement in this area with the launch of Sage Foundation (read more 
at page 51). To deliver on our strategy, innovation has to be the new 
normal. We are developing new ways of working collaboratively to  
deliver compelling solutions and to focus on positive outcomes for our 
customers. Chatter, an online social tool for colleagues to communicate, 
has been introduced globally to facilitate collaboration; all of our people 
on one platform sharing data and ideas.

Why it’s important
Establishing a global culture unlocks the power of our people and having 
them all driving towards a common set of goals and principles enables 
us to realise our ambition efficiently. Without a common culture, 
success occurs in isolated pockets and progress is slow. We have  
a privileged position serving so many customers and One Sage will 
enable us to consistently delight them all.

The risks that could impact our success
As we introduce new ways of working, there is a risk of inconsistency 
developing in our culture, which is relevant to all of our principle risks.  
For example, our global brand must deliver a consistently excellent 
customer experience at every touchpoint. Read more about our  
Sage Brand principal risk at page 41.

How we will measure our progress
Internally we will use multiple qualitative measures, surveys and  
focus groups to track progress in areas such as brand strength 
and employee engagement.  One Sage supports our entire strategy 
and enables all the other strategic pillars, therefore does not have 
association with any single measure in the KPI suite. 

 “One Sage empowers our colleagues to live our values and place customers at the 
heart of our thinking and actions. Our winning culture drives ambition, simplification 
and bias for action. We feel immense pride in putting our customers first.”

— Stephen Kelly, CEO

18

The Sage Group plc | Annual Report & Accounts 2015G
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I

F
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Sage Live: 26 weeks  
from idea to customer 
test-drive
Case study – New product development
The development of Sage Live is the embodiment of  
the One Sage way of working. Sage Live is a cloud 
proposition that combines social, mobile and real-time 
technologies with a state-of-the-art accounting engine 
to provide business management to a new generation  
of entrepreneurs and fast growing companies.  
Read more about Sage Live on page 32.

In December 2014, the challenge was set to create  
a next generation proposition in time for launch at Sage 
Summit. The pace of the project was a departure from 
established development cycles and raised our ambition 
enormously. The product concept was established in 
January 2016. A small team of experts within Sage was 
gathered from five countries, all with a distinguished 
background, great expertise of accounting and a 
complete determination to succeed. The project team 
employed agile working practices and instilled a rapid 
pace of collaboration across Sage, without country 
boundaries. A working practice of “co-creation” was 
established with customers, partners and experts 
to refine the product and accelerate to the right solution. 
The team averaged three customer collaboration 
sessions per week where product development progress 
was reviewed.  Over 685 prospective customers, partners 
and experts participated and we announced availability 
at Sage Summit in July 2015.

Jennifer Ku owns and manages LaundryLaundry,  
a clothes servicing business which focuses on its 
customers by providing pick-up and drop-off services:

 “  The mobility and flexibility of Sage Live allows me to run 
my business from anywhere. Access to real-time 
information has allowed us to focus more on our 
customers.”

Jennifer Ku, LaundryLaundry.com

The Sage Group plc | Annual Report & Accounts 2015

19

STRATEGIC REPORT 
Strategy continued

Winning in the Market
Growing our share of an expanding market

The importance of the cloud was recognised in the 2012 strategy, however we need 
to accelerate our development activities to continue to capitalise on the potential 
of cloud technologies. Focusing our business and the need to invest in fewer core 
products was also recognised in the 2012 strategy and we have made some progress in 
that area, however there is more we can do to reduce the number of Growth products 
we identify to benefit from a greater share of sales and marketing and R&D spend. 

Our priorities
We are continuing to focus our business and concentrate our 
investment on Growth products. Our portfolio of cloud deployed 
products caters for all sizes of Small & Medium Businesses. These global 
products will be our growth engine in the medium term and will be the 
default product choice for new customers unless their particular needs 
are better served by a Local growth product. Our priority is to make the 
entire customer sales experience from enquiry to product 
deployment as seamless as possible. We have established regional 
Customer Business Centres (CBCs) to coordinate the sales of our global 
products to new customers and to maintain relationships with 
customers as they grow (see page 27 for details). We are also investing in 
digital to ensure a consistent, modern and user-friendly online presence 
across Sage and are developing targeted, effective digital marketing 
campaigns. Sage Impact, our online portal for accountants and our 
Global Partner Programme have both been launched to support our 
community of partners.

Why it’s important
As business management software solutions evolve in a mobile first, 
cloud age, they become even more appealing and intuitive for Small & 
Medium Businesses to exploit. There is a huge white space opportunity 
of software non-adopters, which we can open up by addressing business 
needs with smart technology solutions. We must continue to respond to 
the evolving needs of end users in an expanding market to win new 
customers and realise our ambition. 

The risks that could impact our success
Developing enhanced core product functionality, product integration 
and a compelling commercial proposition are all features which help to 
drive a competitive advantage but which present execution risks. Read 
more about our Competitive Positioning and Product Development, and 
Market Intelligence principal risks at page 40.

How we will measure our progress
As we aim for increased market share, the primary measure for winning 
in the market is the level of adoption of our global products.  Read more 
about our KPIs at page 28.

 “Winning in the market means building market share by earning more customers and a 
greater share of wallet. We will do this by delivering innovative solutions and creating 
value for customers throughout their entire life, from startup to large multinational.”

— Santiago Solanas, CMO

20

The Sage Group plc | Annual Report & Accounts 2015G
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Sage One paying 
subscriptions increased 
by over 100% to 173,000
Customer Case Study – Beauty Bike
We are using smart technology solutions to appeal to 
new customers. Alice Bailleul runs Beauty Bike, a mobile 
beauty treatment business in France. Alice cycles with 
her equipment to her customers around Bordeaux so is 
travelling or busy providing treatments most of the time. 
She uses Sage One on her tablet in order to keep on top 
of her business data and to issue quotes to customers 
when she is on the road. 

 “ It’s really simple, everything is on the cloud, so I can use 
it from anywhere, and what reassures me is that all my 
data is stored somewhere and I know that I can always 
get it back. 

When I’m at my customer’s house it’s really fast, I just 
connect to her Wifi, do her a quote and email it. 

There is a dashboard which allows me to see where  
I stand for the month, the quarter or the year. That 
means I’ve got a complete picture of my accounts 
thanks to Sage One.” 

Alice Bailleul, Owner of Beauty Bike

See more of Alice’s story at www.sage.com/investors

Alice Bailleul, Beauty Bike, France

The Sage Group plc | Annual Report & Accounts 2015

21

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
Strategy continued

Revolutionise Business
 Smart technology that simplifies our customers’ lives

Capturing the technology opportunity was a cornerstone of our 2012 strategy and 
revolutionising business builds on our solid technology foundations. Where we have 
implemented this 2012 cornerstone, it has been executed soundly however we must 
continue to innovate as the market evolves. For instance, we developed Sage One, 
our global SaaS solution for start-up and small businesses, which is an intuitive, 
customer demand driven solution available in 14 countries.

Our programme of core product modernisation has brought the power of the cloud  
to on-premise customers (read more opposite). Our ambition is to progress further 
and faster with our development. 

Our priorities
We believe emphatically in bringing the power of the cloud and 
connected services to all of our customers, but will continue to offer 
them choice in method of deployment of their core system. We will take 
the very best technology and features of our global products and apply 
them to local growth products which will serve existing customers and 
some new customers. We will continue to select the most appropriate, 
industry leading development platforms for each of our products in 
order to broaden our ecosystem of partners and integrated services.  
For instance, we recently developed Sage Live, a real-time integrated 
accounting solution, on the Salesforce1 platform. An open application 
program interface (API) approach has been adopted which allows 
independent software vendors (ISVs) to develop pre-integrated vertical 
solutions which interact seamlessly with Sage Live. Small & Medium 
Businesses will be able to adopt best-of-breed combinations on  
a single platform.

requirements can be best and most efficiently met by consuming a suite 
of integrated best-in-class applications rather than an expensive, one 
size fits all single enterprise resource planning (“ERP”) solution. 

Revolutionising businesses not only responds to all of these market 
trends but also anticipates how the future needs of Small & Medium 
Businesses will evolve and can be best served. It is critical in maintaining 
the competitive position of our product range and growing our share of 
wallet by delivering additional features and services.

The risks that could impact our success
Working collaboratively and with agility is key to ensuring our product 
development can outpace an evolving market. We also need to work 
tirelessly to support our ecosystem and partner network so that  
our customers can integrate our products with other solutions  
to suit. Read more about our Competitive Positioning and Product 
Development, and Strategic Partnership principal risks at page 41. 

Why it’s important
Worldwide data creation is growing exponentially but only a fraction of it 
is being efficiently analysed and exploited. Accounting reports, although 
backward looking, often take days or weeks to produce and even then 
are often not shared and exploited widely by businesses. A new 
generation of entrepreneurs is emerging – the millennials – who 
represent a technology savvy, mobile first consumer base. More  
and more businesses are realising that their particular needs and 

How we will measure our progress
"Revolutionise business" strongly supports our business model growth 
drivers of Activate and Grow (see page 4 for the business model). 
Whether new technology is delivered to existing customers via Features 
as a Service (“FaaS”) or additional users are added to Sage Live contracts 
as front and back office divides are removed, the lead indicator that we 
are delivering on the strategy is our annualised software subscription 
base (“ASB”).

 “Revolutionising business means not only meeting our customers’ needs, but changing 
the game for them completely. The Sage ecosystem will be businesses’ indispensable 
ally and the go-to source for advice. We’ll surpass our customers’ expectations with 
solutions to enable them to work faster, smarter and more profitably.”

— Klaus Michael Vogelberg, CTO

22

The Sage Group plc | Annual Report & Accounts 2015Sage 50 + Drive
Customer Case Study – Davora
We are bringing the power of the cloud and our best 
features to growth products however they are deployed. 
The latest version of Sage 50 Accounts in the UK was 
enhanced in December 2014 with the addition of Drive,  
a feature which liberates desktop data to the cloud in 
order to back-up and share information with colleagues 
via web-interfaces. The feature is central to our program 
of core product modernisation and is also available in 
France, Germany, Spain and Canada. Rajeev Arora runs 
Davora cards, a leading ethnic greeting card publisher. 
He upgraded to Sage 50 after his business expanded, 
having outgrown a previous package. 

 “ Sage 50 Accounts with Sage Drive gives us the best  
of both worlds. It gives us a very robust accountancy 
package which can help with the operation of our 
business from end to end and it allows us the flexibility 
to work remotely. I’m on the road a lot at exhibitions  
and have the tracker app on my phone, so I can access 
my Sage account data and all my customers’ records, 
supplier records, anywhere in a secure manner. We took 
on a sales manager who is based remotely and she 
takes orders through Sage Drive. I wouldn’t have been 
able to hire her without it. Sage 50 is the backbone of 
our business.” 

Rajeev Arora, MD Davora Ltd, UK

See more of Rajeev’s story at www. sage.com/investors

Rajeev Arora, Davora Ltd, UK

The Sage Group plc | Annual Report & Accounts 2015

23

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTStrategy continued

Customers for Life
 Knowledgeable support and advice, any time

We’ve been listening to customers and responding to their needs for more than  
30 years. In 2012, we identified the numerous benefits of subscription, both for Sage 
and for our customers. Subscription relationships including support will continue 
to offer great value and benefits to our customers and over time we expect more 
and more customers to adopt subscription. Our transition to subscription has never 
involved forced migration however and offering a choice to our customers is an 
example of how we support them for life.

Our priorities
We have a privileged position with our existing customers and an 
opportunity to grow with them by continuing to provide additional value 
and making their lives easier. Our priorities are to deliver more integrated 
solutions, implement hassle-free migration for customers who are ready 
to move up to the next product solution and to relentlessly drive 
exceptional levels of customer service. 

Why it’s important
Providing Accounting, Payroll & HR and Payments services to customers 
who have a need for all those services represents a compelling value 
proposition; the Golden Triangle of money movement made effortless 
with seamlessly integrated solutions. 

Recognising when customers have outgrown their product and offering 
simple migration pathways is important to enable us to bring maximum 
and appropriate functionality to our customers and to help them to 
grow further.

Putting customers at the heart of everything we do to drive exceptional 
levels of service and support delights them and enables everyone to 
benefit from the continuity of a long-term partnership.

The risks that could impact our success
Failing to recognise the changing needs of our customers and  
the evolving compliance landscapes faced by customers in our 
geographies would inhibit our ability to satisfy their needs. If the move  
to a subscription delivery model is not executed collaboratively then  
we risk alienating customers. Read more about our Market Intelligence 
and Licensing Model Transition principal risks on page 40.

How we will measure our progress
If we succeed in delighting our customers, they will respond by 
continuing to use our services, so our KPI linked to this pillar is  
our contract renewal rate. Read more about our KPIs on page 28.

 “Irrespective of product, location or size of business, we’re passionate about 
our customers and want to serve them for life: providing unparalleled choice, 
indispensable advice and the right solutions for them. The principle of supporting 
customers for life is at the heart of everything we do.”

— Brendan Flattery, President Europe

24

The Sage Group plc | Annual Report & Accounts 2015 
30,000+ Calls answered 
every day 
Customer support
We know from speaking to our customers that two  
of their most critical demand drivers are access to a 
knowledgeable person for support and peace of mind 
around legislative compliance. Whether it is help with 
completing the monthly payroll or advice on tackling a 
significant change in legislation, our customers rely on 
our support every day and we are available for them 
online, over the phone or even in person. Most 
entrepreneurs don’t go into business to be a bookkeeper 
or tax specialist, yet maintaining good records and 
complying with regulations is important. We know how 
strongly valued our telephone support for Sage One is 
amongst start-ups where an owner manager might only 
get around to performing the pay-run on Sunday 
evening; local knowledge and support is always on 
hand to help them succeed. 

Liam Watson runs Canny, a naturally flavoured milk 
brand and has experienced Sage One support first hand:

 “ One of the best features of Sage One is the support.  
Always available, 24/7, I can’t get enough of that.”

Liam Watson, Canny, UK

The Sage Group plc | Annual Report & Accounts 2015

25

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTStrategy continued

Capacity for Growth
 A global operating model that scales

We identified the opportunity to focus our business within the 2012 strategy in order 
to better leverage our resources. Certain products were identified as non-core and 
disposed of and remaining products were categorised as Invest, Harvest or Sunset in 
order to direct resources in relation to priorities. We also recognised the requirement 
for disciplined execution in areas such as application of our brand and strategic 
partnering. Our successes in executing on this cornerstone have tended to be local 
successes, mainly as a result of our decentralised structure. Strategic priorities are 
now defined globally, whereby, for instance, we are replicating the success of local 
product marketing with global campaigns. 

Our priorities
We will continue to focus our investment on our strongest and  
most promising products but will only use two categories, Growth  
and Heritage products. Growth products include both global products  
and local on-premise growth products. Read more about our product 
portfolio strategy on page 30.

As well as focusing our investment on the Growth product category, we 
will also focus our spending by function and establish a global operating 
model. The model starts with the customer who will continue to be the 
responsibility of the country managing director (“MD”) who leads the 
sales and service experience and this will be their primary focus.  
The country MD will also represent Sage in the country and as the 
champion of Small & Medium Business. 

Marketing, Product Delivery and Technology will be run globally but  
will be strongly connected to the country and the customer. This allows  
a more effective deployment of our investment and will over time drive  
a stronger return on investment.

The support functions will be run globally and will be targeted to improve 
both service and efficiency. Transaction-processing costs will be reduced 
and processes and systems re-designed. Country MDs will be internal 
customers for our global back-office functions and will no longer be 
burdened with having to oversee these functions. 

We are working to reduce the number of legacy systems and are 
implementing best in class systems globally, including the Salesforce 
CRM solution as well as our own X3 general ledger. 

Why it’s important
There are many facets to implementing our Capacity for Growth 
plans but ultimately, this pillar of our strategy is centred on improving 
efficiency to drive a consistently exceptional customer experience. 
Spreading our investment too thinly between too many products 
restricts our ability to truly revolutionise business. A global operating 
model is essential to leverage our resources and achieve our ambition  
of winning in the market to gain market share. 

The risks that could impact our success
Business Model transition has been identified as a principal risk 
considered on page 39.

How we will measure our progress
Our KPI linked to capacity for growth is the ratio of general and 
administration spending as a percentage of revenue (G&A%). We will 
work more efficiently in order to release savings into global front office 
functions such as marketing.  Reshaping the structure of our operating 
margin will ensure that our organisation has capacity for growth. 
Read more about our KPIs on page 28.

 “Sage will be organised to best serve our customers, removing duplication of effort, 
simplifying processes and working together as one team. We will share data, expertise 
and resource to accelerate innovation and delight our customers.”

— Steve Hare, CFO

26

The Sage Group plc | Annual Report & Accounts 2015Building deeper customer relationships
CBCs opened in Atlanta and Dublin
We have opened the first of our new Customer Business Centres (CBCs) to revolutionise the way we attract and support customers around 
the world.  CBCs will establish a new benchmark for customer support and service, under the One Sage global operating model. Marking an 
end to working in silos, teams will be able to collaborate to serve customers quickly and effectively. The CBC in Dublin will serve the Europe 
region and the CBC in Atlanta will serve North America as well as serving as our North American headquarters.

This is the first step to building deeper, life-long relationships with customers globally. CBCs house all teams involved in marketing, lead 
qualification, sales, service and renewals in one place, with a combined focus on providing outstanding service to our customers. Working 
on the Salesforce1 platform, the teams are collaborating to make sure that customers have a fantastic experience from enquiry to sale and 
beyond. Initially, the CBCs are supporting customers of Sage Live.

The Sage Group plc | Annual Report & Accounts 2015

27

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTKey performance indicators

 Measuring our progress

The measurement of progress in delivering our strategy is important.  We track a range of KPIs  
to measure performance.  Our top level KPIs have been refined in line with our refreshed strategy.

ONE SAGE

WINNING IN THE MARKET

Adoption  
of Sage One
Paying subscriptions

Adoption  
of Sage X3
Revenue growth 

173,000

FY14: 86,000

11%

FY14: 7%

REVOLUTIONISE BUSINESSES
£344m

Annualised Software 
Subscription  
Base (“ASB”)

FY14: £268m

We use numerous qualitative methods internally to monitor our people engagement  
and understanding of the strategy, such as the global people survey (read more at page 
53). The One Sage strategic pillar enables the entire strategy and as such is associated 
with all KPIs rather than a single measure.

Description:
We are using global products to attract new customers. Our KPI considers the revenue 
generating global products and includes the number of paying subscriptions at the end of 
the year for Sage One (all editions) and revenue growth for Sage X3. Adoption of Sage Live 
will be included during FY16 once the product has been available for a full financial period.

Performance:
The Sage One global roll-out has continued throughout the year, driving the number of 
paying subscriptions up by 100% to 173,000. X3 adoption has continued to progress with 
11% revenue growth for the year. Growth was particularly strong in the International and 
North America regions. Sage Live was fully launched during Q4 leading to a small number 
of paying customers as at year-end.

Description:
ASB is the leading indicator for how our move to subscription is progressing. Growth is 
supported by our latest technology features, which are delivered on subscription. ASB is 
the amount of organic software subscription revenue in the last month of the period 
multiplied by twelve.

Performance:
Our progressive move to subscription continues as evidenced by growth in ASB of 28%  
for the year to £344m. Multiple initiatives are driving the growth in software subscription, 
however we have had particular success with core product modernisation during the year. 
Introducing mobile data sharing features, on subscription, to products such as Sage 50 
enabling customers to work more effectively.

CUSTOMERS FOR LIFE

Renewal  
rate

84%

FY14: 83%

Description:
If we are successful in delighting customers with technology and service levels, they will 
respond when it is time to renew their contracts. Calculated as the number of contracts 
successfully renewed in the year as a percentage of those that were due for renewal.

Performance:
Our renewal rate has been consistently high at over 80% for a number of years, which  
is testament to the value customers place on our service.

Software subscription drives even closer relationships and the continuation of our 
transition to subscription has helped to drive our renewal rate up to 84%.

* As with all financial measures throughout this report, KPIs (both current and prior year) are stated after accounting changes described on page 44.

28

The Sage Group plc | Annual Report & Accounts 2015CAPACITY FOR GROWTH
19%

General and Administrative  
Expense Ratio (“G&A%”)

FY14: 19%

FINANCIAL MEASURES

Underlying  
EPS growth

12.6%

FY14: 8.2%

Underlying  
Cash Conversion

106%

FY14: 101%

Description:
Our general and administrative expense for the period expressed as a percentage  
of our total revenue for the period. 

Performance:
Our G&A% is 19% for FY15. We have begun the transition towards our target global 
operating model, having established leaders for each global function during the year. We 
have established a baseline from which to drive savings from. As these structures develop 
through FY16, savings achieved in our G&A expense will be reinvested in areas which have 
the best potential to drive growth and enhance the customer experience.

Description:
Underlying basic EPS is defined as underlying profit after tax divided by the weighted 
average number of ordinary shares in issue during the year, excluding those held as 
treasury shares. Underlying profit after tax is defined as profit attributable to owners  
of the parent excluding:

 – Recurring items including amortisation of acquired intangible assets, acquisition 

related items, fair value adjustments and imputed interest 

 – Non-recurring items that management judge to be one-off or non-operational

All of these adjustments are net of tax. The impact of foreign exchange is neutralised  
in prior year figures.

For a reconciliation of underlying basic EPS to statutory basic EPS, turn to page 45.

Performance:
Underlying EPS growth primarily reflects growth in underlying operating profit, a decrease 
in the weighted average share base due to the repurchase of shares during the year, and  
a reduction in the effective rate of tax.

Description:
Underlying cash conversion is underlying cash flow from operating activities divided by 
underlying operating profit.  Underlying cash flow from operating activities is statutory 
cash flow from operating activities less net capital expenditure and adjusted for 
movements on foreign exchange rates and non-recurring cash items.  In the prior  
year, underlying cash flow from operating activities was calculated before net capital 
expenditure and included movements on foreign exchange, which would have shown 
underlying cash conversion of 110% in FY15 (FY14: 106%).

Performance:
Underlying cash conversion has increased by 5% in FY15.

29

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTOur strategy applied

 Product portfolio management

Effectively managing our product portfolio generates capacity for growth and focuses our investment 
to truly revolutionise business.

FRAMEWORK FOR PRODUCT 
MANAGEMENT

We apply a framework for managing our product portfolio 
which enables us to focus on the drivers that will influence 
growth. Allocation of investment is particularly important 
for directing our Sales and Marketing (“S&M”) and Research 
and Development (“R&D”) spend.

We previously used three product groups, Invest, Harvest 
and Sunset, to categorise products based on their potential 
to create value via revenue growth or profitability. Product 
prioritisation remains essential to our strategy, and has led 
to refinement of the categorisation from three to two.  
We now categorise products as Growth or Heritage. 

There is no pressure on our customers to migrate to  
a Growth product – our aim is to protect and support  
our customer base and be there as a trusted partner 
throughout their business life. We are developing migration 
tools for our growth products, such that if a customer 
decides to move, the process is seamless.

Growth products
Growth products include both Global products and  
Local growth products.

In these products, we will invest the majority of our  
R&D resources to increase features and functionality,  
and nearly all of our S&M spend. 

There will typically be one Growth product for each 
category of offering (Accounting, Payroll & HR, Payments) 
in a country for each size of business that we serve.  

Heritage products
All products not classified as Growth products are Heritage 
products. We will not end-of-life any product which has 
satisfied on-plan customers. There will, however, be 
minimum S&M investment as it is not our intention to grow 
these products. R&D will be limited to compliance, minor 
enhancements, bug fixes and building migration tools. Over 
time, it is our expectation that customers will opt to migrate 
to a Growth product to obtain enhanced functionality. 

R&D and S&M spend in FY15

90%

10%

Growth products 
Heritage products

GROWTH PRODUCTS 

Global products
Global products are our primary tool to attract new customers unless  
we establish through the sales process that their needs would be better 
met by a Local growth product.

More detail on pages 32 to 33

Local growth products
Under our target global operating model, the commercial proposition  
of a Local growth product is owned by Global Marketing, which works 
with each country to ensure consistency. This includes the pricing of  
the product and the way in which it is sold. 

These Local growth products are popular, functionally rich solutions  
in their local market. We have no immediate intentions to migrate 
customers from these to our Global products, unless they themselves 
choose to do so.

The best features of the Global products will be applied to the Local 
growth products, and vice versa. Examples of this are Contaplus in 
Spain, Ciel in France, Symphonia in Poland, and Sage 50 in the UKI, 
Germany and Canada all having been significantly modernised. Sage 
Drive will continue to be rolled out across Europe and North America 
throughout FY16, delivering value to our on-premise customers that  
still love their well-known on-premise software whilst wanting to 
leverage the benefits of collaboration and mobility. 

For our larger customers, we are continuing to invest in cloud versions 
of our business management solutions such as Sage 200 in the UKI, 
Sage Murano in Spain, Sage Office Line in Germany, Sage 100 in  
France, and Sage 100 and 300 in North America. These products offer 
customers a clear migration path to the cloud whilst retaining  
a familiar user experience.  

30

The Sage Group plc | Annual Report & Accounts 2015Growth Product Portfolio – UKI Illustration
Our customers in the UKI range from sole traders and small owner managed businesses through to larger multi-national businesses.  
We don’t believe in labelling our customers, but we understand their characteristics and have a portfolio of products to suit any size or complexity  
of Small & Medium Business.

Our product range functionalities grow with the customer. To demonstrate the choice of Growth products in the UKI, we have considered  
an illustrative customer lifecycle and the solutions Sage can offer depending on where in the cycle the customer sits.

G
N
I
T
N
U
O
C
C
A

S
T
N
E
M
Y
A
P

R
H
&
L
L
O
R
Y
A
P

One Accounting

50 Accounts

One Payroll

Live

Payments

Pay

50 Payroll

200 Standard Online

X3

HR Online

Increasing employee numbers/geographic spread/complexity of organisation

Our illustrative business is starting out in fashion retail, selling via social media; Sage One is the ideal solution  
to manage this start-up.
 – Automatic bank feeds and a business performance dashboard allow the business owner to focus on their success.

 – Integrating Sage One Accounting with Sage Pay enables them to take online payments via their website and using  

a virtual terminal.

 – Sage One Payroll allows the business owner to pay employees with ease, providing automated payroll calculations  

and straight-forward legislative compliance.

Now selling goods from two premises and online, the business has grown its employee base. 
 – Sage 50 Accounts, Sage Live or Sage 200 could be used to manage business finances, depending upon the 

requirements of the customer and how they prefer to deploy their software.

 – Sage 50 Payroll can handle a larger employee base, allowing customisable payroll reports, management of holidays 

and automatic calculation of wages. The pensions module is a useful add-on, allowing the customer to easily comply 
with UK Pensions Auto Enrolment legislation.

 – Sage Payments can be integrated with Sage 50 Accounts or Payroll to simplify paying suppliers and employees. 
Payees can be added and approved directly from the Sage software package and payments are released from an 
e-money account securely, saving time and administration.

Having grown significantly and now with an extended offering, the business operates out of five locations  
in the UK and three in Europe. 
 – Sage X3, our global business management solution, would be an ideal product choice. The business needs to react  

to changing conditions, rapidly, and Sage X3 allows them to do just that.

 – Sage X3 handles cross border transaction between group companies. The flexible accounting structure enables  

a real-time global view of the business, while accommodating local operational requirements.

31

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
Our strategy applied continued

 Global products

We are using global products to appeal to new customers as we target winning in the market.

Our cloud deployed global product which is ideally suited to  
start-ups and businesses up to around 10 employees in size. 
Everything that Sage One does as a product is designed to 
make customers’ lives easier, for example connecting to bank 
accounts and automatically reconciling records to make 
tracking expenses and income easy. Intuitively designed  
with a mobile first mind-set, the Sage One Accounting 
mobile app lets users create and send invoices and access 
their data from anywhere with an internet connection.

The Sage One global roll out has extended to 14 counties  
and the product complies with local regulations as 
standard. During the year we introduced our global 
accounting core (“GAC”), a common technology stack 
which enables a global accounting application to deliver 
the core product with limited local compliance tailoring. 
Updates, which are principally customer demand driven, 
are made live via the GAC every 14 days. GAC is already  
the basis of the product in the UK and North America  
with further roll-outs planned for 2016.

 “With Sage One I can have an office on a beach. It’s that  
easy to use”

Our cloud deployed global product which is ideally suited  
to Small & Medium Businesses with around 10 to 200 
employees. Launched in summer 2015, Sage Live breaks 
down the walls between the front and the back office, 
creating one office where business owners, their 
accountant, and everyone either serving customers or 
helping to serve customers, contribute to the business.  
At the heart of Sage Live is a next generation accounting 
engine designed for real-time processing and with social 
collaboration and mobile access in mind; users can see  
and enter information in real-time on their smartphones, 
watches and connected devices.

Developed in partnership with Salesforce, Sage Live  
is built on the Salesforce1 platform, which enables 
businesses to run completely in the cloud, integrating 
seamlessly with Salesforce CRM tools and a multitude  
of other third party applications.

 “How I engage my customers is very important, the social 
integration has given me the ability to bring our  
customers into the conversation”

– Eduardo Caperta, Geckosurfhouse, Portugal 

– Jody Padar, New Vision CPA Group, US

Live updates delivered every
 14 days

Via the global accounting core

One
Office

No more front and back office divide

MAKES ACCOUNTING AND INVOICING 
SIMPLE FOR STARTUPS

THE START OF A REAL-TIME, SOCIAL 
ACCOUNTING REVOLUTION FOR 
SMALL & MEDIUM BUSINESSES

32

The Sage Group plc | Annual Report & Accounts 2015Our global business management solution is ideally  
suited to larger businesses. Unlike traditional ERP  
systems, Sage X3 simplifies business processes with  
rich functionality, offering multi-currency, multi-company, 
multi-language and multi-legislation support. It is sold 
globally, both direct by Sage and with the support of  
our network of business partners.

Since the launch of the latest version in Summer 2015, X3 
can now be deployed either on-premise or in the cloud with  
the same rich functionality from either service. We offer  
the cloud service in addition to the traditional on-premise 
service to maximise customer choice and ultimately we  
will deliver whichever solution is right for the customer.

Our global product solution for accountants. Launched  
in May 2015, Sage Impact is the result of collaboration  
with accountants and bookkeepers to review and rethink 
the changing role of accounting professionals, as core 
areas such as tax and compliance have become more 
automated. It brings together many of the everyday tools 
that accountants and bookkeepers need to manage their 
business in a single online interface, generating efficiencies 
for accountants and enabling them to broaden the range  
of services they can offer to clients. Developed on an open 
platform, the product integrates with many of the everyday 
tools that accountants currently use to run their businesses. 
As it is accessible on any device, it enables accountants to 
access their practice and client information wherever they 
go. Sage Impact is free to use for accountants and its 
integration with Sage products is intended to bring  
more accountants into our network, which numbers  
around 100,000, in order to make customer collaboration 
more efficient and ultimately to promote Sage products.

 “Planning production on Sage X3 has saved us a lot of time, 
and we’re much more accurate.” 

 “Sage Impact is my one stop online resource. I have all my 
Sage One client information and Accountant apps in one 
place together with my diary so I don’t forget anything.” 

– David Sher, Universal Papers and Plastics, South Africa

– Cyd Smith, CS Accounting, UK

Maximum
Customer Choice

Consume on-premise or as a cloud service

Designed to support
100k

Accountants currently in our network

TAKES THE COMPLEXITY OUT  
OF RUNNING MID-SIZED AND LARGER 
BUSINESSES

ALL OF THESE TOOLS YOU NEED TO RUN 
YOUR PRACTICE IN ONE PLACE

33

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTOur strategy applied continued

 Lifting our eyes to the future

We anticipate the shape of our business will evolve as we implement our strategy and will remain 
focused on generating strong free cash flow supporting our progressive dividend policy throughout.

TRANSITION PHASE
Priorities: 
 – Earn customers for life by maintaining and enhancing our customer experience through  

the transition 

 – Continue our progressive transition to subscription relationships

 – Implement our target global operating model to generate capacity for growth

 – Revolutionise business by investing in Global and Local growth products, optimising product 

integration and creating seamless migration pathways for growing customers

Revenue mix
Subscription revenue growth is expected to outpace overall recurring revenue growth via  
a combination of new and existing customers opting for subscription and a corresponding 
reduction in revenue generated by stand alone maintenance and support contracts. SSRS 
revenues are expected to decline, but eventually flatten. We expect that there will always be  
some demand for SSRS pricing of software, especially amongst larger customers, as well 
as professional services and training, which will continue to be a feature of our value proposition.

Revenue growth
We expect to continue to grow organic revenues at around 6%, but will drive the quality of the 
growth by delivering more value to customers. The sources of this growth will be execution of the 
cross-sell, migration and reactivation initiatives amongst our on-plan and off-plan installed 
customer base and growth in new customers. 

Recurring

Subscription

Traditional maintenance  
and support

Software and software  
related services

Processing

Organic revenue growth  
of at least
6%

Margin
We will see a shift in our spending mix through the transition phase. The implementation of  
our global operating model will introduce some savings, for example leveraging our purchasing 
power through a newly established global procurement function. These savings will be reinvested 
in other global priorities, such as enhancing our digital presence within the global marketing 
function. We therefore expect to maintain an operating margin of at least 27%, it will become  
a better quality margin with greater efficiency and capacity for growth.

Organic operating profit  
of at least
27%

34

The Sage Group plc | Annual Report & Accounts 2015ACCELERATION PHASE
Priorities
 – Continue to put customers at the heart of everything we do

 – Leverage our global operating model to accelerate new customer acquisition

 – Drive efficient development cycles to continue to bring the latest technologies  

and features to our customers

Revenue mix
The transition of relevant relationships towards subscription is expected to be largely 
complete, with a base of SSRS and standalone maintenance and support revenue remaining. 
Global product uptake and cross-selling of multiple services is expected to accelerate, further 
contributing to subscription and processing within the revenue mix.

Recurring

Subscription

Revenue growth
Revenue from Local growth products is expected to continue to grow at mid-single digit  
rates, while revenue from Global products is expected to become more material due to the 
anticipated acceleration of new customer acquisition. The suppressing effect of migrating 
SSRS revenues to a predominantly subscription model is expected to diminish as the transition 
progresses to an advanced stage. These features combined are expected to yield overall revenue 
growth in excess of 6%.

Traditional maintenance  
and support

Software and software  
related services

Processing

Organic revenue growth
>6%
Increasing 

Margin
After the transition phase, the heightened investment in marketing functions as a proportion  
of revenue is expected to diminish as we leverage the newly installed global operating model. 
Disciplined spending combined with accelerating revenue growth is expected to lead to margin 
expansion from 27%.

Organic operating margin
>27%
Increasing

35

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTPrincipal risks and uncertainties

 Balancing risks and rewards

We are transitioning the business to bring together all parts of the organisation as a connected whole 
(“One Sage”), while at the same time the external risk environment in which we operate continues 
to evolve. In light of this transition and these changes, we seek to ensure that the risk management 
framework continues to develop to meet our global needs. We have continued to implement a number 
of enhancements during the year to drive greater consistency in activity, and improve governance 
surrounding these activities. This ensures that risks continue to be managed appropriately and within 
agreed appetites. As part of this process, the directors have carried out an assessment of the principal 
risks facing the Company, including those that would threaten its business model, future performance, 
solvency or liquidity.

Risk environment
Risk is inherent within our business activities, and we continue to prioritise and develop our risk management capability in 
recognition of this. Timely identification of risks, combined with their appropriate management and escalation, enables us 
to successfully run our business and deliver strategic change, whilst ensuring that the likelihood and / or impact associated 
with such risks is understood and managed within our defined risk appetite.

Risk governance
We operate a formal governance structure to manage risk, which has been supplemented during 2015 with the introduction 
of two tiers of Risk Committee.

Audit and Risk Committee

Executive Committee

Board

Read pages 69-72 
for Audit and Risk 
Committee Report

Group Risk and Assurance 
Director

Global Risk Committee

Global Risk Team

Regional Risk Committees

36

The Sage Group plc | Annual Report & Accounts 2015Board 
The Board has overall responsibility for risk management, 
the setting of the overarching risk appetite and the 
implementation of the risk management policy. The  
Board reviews the output from Global Risk with focus  
on the identified principal risks.

Its membership includes representatives from the key 
support functions, and primary external facing business 
stakeholders, including marketing and the three regional 
presidents. Further to the defined membership, both the 
Chief Executive Officer and Chairman of the Audit and  
Risk Committee may attend as they desire.

Regional Risk Committees
Three Regional Risk Committees have been identified, one 
in each of the three business regions, Europe, International 
and North America. One committee was established in 
Europe during 2015, and the remaining two will be 
established in 2016. They will meet quarterly in advance  
of the Global Risk Committee and have responsibility for 
supporting the operation of the Global Risk Committee  
and the management of principal and local risks within 
their regions. In addition to managing regional risk, they 
also monitor the deployment of risk management activities 
throughout the countries within their regions, and provide 
associated escalation and reporting.

Group Risk and Assurance Director 
The Group Risk and Assurance Director is responsible for 
the facilitation and implementation of the risk management 
approach across Sage. The Group Risk and Assurance 
Director chairs the Global Risk Committee, and is 
responsible for consolidating the risk reports from the 
Regional Risk Committees, and the creation of the output 
from Global Risk for the Global Risk Committee, the Audit 
and Risk Committee, and the Executive Committee. The 
Group Risk and Assurance Director attends the quarterly 
Audit and Risk Committee meetings, and also meets with 
the Chairman of the Audit and Risk Committee outside the 
formal confines of the Audit and Risk Committee during 
the year.

Global Risk
Global Risk consists of a network of risk colleagues, 
throughout the organisation, who work together and  
are co-ordinated from a single point. It works to support  
the operation of the committees at both a regional and 
global level, and further to guide, support and challenge  
the business, and embed risk management within  
business activities.

Audit and Risk Committee
The remit of the Audit Committee was formally expanded 
during 2015 to become the Audit and Risk Committee.  
The Committee reviews and challenges output from Global 
Risk, which is submitted to the Board. It reviews all principal 
risks and associated appetite statements and metrics  
at each meeting, ensuring these remain aligned to the 
achievement of Sage’s strategic objectives, and assesses 
the adequacy of assurance delivered. The Audit and Risk 
Committee is responsible for the independent review of  
the effectiveness of risk management systems and related 
internal controls, and to ensure that issues that have arisen 
are properly dealt with, and that going forward systems are 
fit for purpose.

Its membership includes five non-executive directors  
and it is also attended by the Chair of the Board, the  
Chief Executive Officer and the Chief Financial Officer.

Executive Committee
The Executive Committee is responsible for establishing the 
risk agenda, for the reporting and on-going management  
of risks and for the stewardship of the risk management 
approach. The Executive Committee identifies and assesses 
Sage’s principal risks on an on-going basis, and for each 
principal risk, ownership is assigned to a member of the 
Executive Committee. The outputs of these assessments 
are communicated with each country for inclusion in their 
local risk assessment activities.

Global Risk Committee
The Global Risk Committee was introduced during 2015, 
with responsibility for the risk agenda, providing direction 
and support to Global Risk in transforming and embedding 
risk across ‘One Sage’. It meets on a quarterly basis and 
works to:

 – Oversee cultural change 

 – Establish clear governance and accountability for  
risk, and any associated (remediation) activities

 – Provide global direction to regions and countries, 
including creation and deployment of common 
methodologies and practices

 – Provide a point of escalation

 – Ensure inclusion of the wider business in risk 

management decision making

 – Drive the inclusion of risk management into  

performance management

 – Enable the Company to effectively operate as ‘One Sage’

 – Provide the Board and Audit and Risk Committee with 

sufficient effective information to enable them to 
discharge their risk reporting requirements.

37

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTPrincipal risks and uncertainties continued

How we manage risk
Our risk management framework has been built to identify, 
evaluate, analyse, manage and mitigate those risks which 
threaten the successful achievement of our business 
strategy and objectives, within tolerable appetites. Risks are 
owned and managed within the business, and formally 
reviewed on a quarterly basis.

To supplement business as usual risk management 
activities, Global Risk undertakes a number of targeted 
in-depth reviews against identified risks each year. In 2015 
these were conducted against three of the principal risks, 
namely Third Party Reliance, Information Management and 
Protection (including cyber), and Legal and Regulatory 
Framework. The results of these reviews feed into the 
quarterly reporting cycle.

Risks continue to be owned and managed within the 
business, and are overseen and supervised through the 
Global and Regional Risk Committees. During 2015 risk 
resources around the business were brought together to 
operate as a global function. This move seeks to drive 
greater consistency, and to avoid any conflicts of interest 
between local reporting lines and global requirements.

E

T

A

MITI G

I

D

E

N

T

I

F

Y

RISK MANAGEMENT 
PROCESS

A

N

A

L

Y

S

E

ATE

U

L

A

V

E

Our risk management activities
The Board is responsible for maintaining and reviewing the 
effectiveness of our risk management activities from a 
financial, operational and compliance perspective. These 
activities are designed to identify and manage, rather than 
eliminate, the risk of failure to achieve business objectives 
or to successfully deliver the business strategy. Our risk 
management strategy supports the successful running  
of the business by identifying and managing risks to an 
acceptable level and delivering assurance on these.

Culture
The Board is aware that the effectiveness of risk 
management is dependent on behaviours. During 2015  
we launched a revised Code of Ethics, re-enforcing our 
required values and behaviours, and in turn strengthening 
our risk culture. This is now supported by our ethics and 
compliance programme, which aims to ensure compliance 
with our ethical standards.

In parallel, Sage recognises the behavioural benefits that 
clear expectations bring to the business, and as such is 
re-enforcing a 100% compliance culture with policies and 
procedures across the business, and wrapping this within  
a broader ‘Sage Way’ of working. Oversight of compliance  
is reported through Global Risk and Assurance, and during 
2016 plans are in place to enhance existing capabilities 
through the formation of a dedicated Compliance function.

How we identify risk
Our risk identification processes follow a dual  
approach, seeking:

 – To identify risks using a top down approach at the  
global level. These principal risks are those which 
threaten delivery of our Strategy.

 – To identify risks using a bottom up approach at the 

country level. Such risks are those which threaten local 
business activity, and they are managed at the local level. 
To provide visibility of wider issues within the business, 
these are consolidated at the global level. To further 
improve the visibility of local risks at a regional and  
global level, the Risk Management Policy was revised 
during 2015, and formal requirement for escalation  
of higher rated risks to the Regional and Global Risk 
Committees was introduced.

Our risk appetite
We use an assessment of the level of risk and our 
associated risk appetite to ensure that appropriate focus  
is placed on the risks we face. Identified risks are measured 
on a gross and net risk basis using our pre-defined scoring 
matrix. Risks are then prioritised for mitigation by 
considering these scores against our risk appetite.

The principal risks, of which there are currently ten, are 
reviewed by the Board on an on-going basis, and monitored  
and managed through the Audit and Risk Committee  
and Global Risk Committee. 

To assist with the monitoring and management of these 
identified principal risks, work was undertaken with risk 
sponsors and owners to establish a set of Risk Appetite 
Statements for each identified principal risk. Behind each 
statement a series of Risk Metrics and their measurement 
were identified and agreed, in order to provide oversight of 
whether we are working within identified tolerance, and 
whether additional executive attention may be required. 
These metrics have been incorporated within our quarterly 
reporting activities.

38

The Sage Group plc | Annual Report & Accounts 2015 Principal risks

We continue to evolve our risk management process and associated reporting activities.

The Directors have carried out an assessment of the principal risks 
facing the Company, including those that would threaten its business 
model, future performance, solvency or liquidity, and these risks are 
further detailed below. We continue to monitor the risk environment, 
and review the appropriateness of the principal risks to the business, 
and these are formally reviewed at the beginning of each year. 

At a global level we formally report against these principal risks on a 
quarterly basis, as well as escalated local and regional risks. During 2015 
we have enhanced our reporting activities, with the definition of clear 
appetite statements for each principal risk and identification of 
supporting metrics which can be reported. Risk dashboards have been 
revised to incorporate these changes. In addition we have revised 
our Risk Management Policy to simplify risk rating and facilitate the 
escalation of local risks. This is further supported through the Global  
and Regional Risk Committees. Moving forward we will further develop 
our metric driven risk reporting.

The risk landscape continues to change as both the business and 
marketplace evolve. The pace of change, and need for greater visibility 
across the organisation, continue to grow and the risk function and 
practices are developing to meet these challenges. 

The creation of the Global and Regional Risk Committees is seen as a 
significant step in embedding consistent activities across the business, 
enhancing the ability to respond, and support the move to a global 
operating model. The membership of the Risk Committees reflects  
and represents all relevant facets of the business, ensuring that risk  
is considered and developed within the wider considerations of the 
business, and that market pressures and changes are considered  
in a timely manner.

Currently there are ten principal risks which we monitor and report 
against at a global level. The risks are arranged according to their 
alignment, seven are aligned to successful delivery of the Strategy  
(risks 1-7 below), and three are aligned operationally (risks 8-10 below).  
A number of measures are in place to manage and mitigate these risks, 
while other activities are in the process of being developed or deployed, 
and are marked below as in progress.

Principal Risk

Risk Background

Management and Mitigation

1. Business Model Transition

Sage does not successfully 
manage the transition of its 
business to a global 
operating model

Primary strategic alignment:

Capacity for Growth

Sage has historically operated as a federated set of 
Operating Companies across multiple geographies, 
each with significant local autonomy. 

 – Functional reporting for all support functions established to a 
global level to allow consistency of direction, and removal of  
any global / local conflicts

In order to avoid duplication of effort, drive greater 
consistency and efficiency in processes, and provide 
clearer governance, Sage is moving to a new global 
operating model. 

This risk is an evolution from 2014. During 2015, 
organisational and structural changes have been 
successfully made, alongside planning for the wider 
transition, including governance. Transition 
implementation will run through 2016.

 – An approved global Business Model Transition Strategy, supported 

by an overarching plan which details the goal,  
overall time plan, and scheduled adoption by countries

 – Clear governance around strategy and overarching plan through 

Executive Committee and programme steering committee

 – Identification of a programme authority lead to manage  

the transition

In progress:
 – Alignment of transition frameworks for each country / region / 

function which are integrated to the overarching plan,  
and approved by the programme steering committee

 – Monitoring of implementation through the programme  

management office

39

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTPrincipal risks continued

Principal Risk

Risk Background

Management and Mitigation

2. Licensing Model Transition

Sage does not successfully 
move to a target 
subscription licensing 
model, and adapt its 
customer approach to 
reflect the change to  
this model

Primary strategic alignment:

Customers for Life

3. Market Intelligence 

Sage does not understand 
or anticipate changes in the 
external environment 
(including areas such as 
customer needs, emerging 
market trends, competitor 
strategies and regulatory / 
legal requirements)

Primary strategic alignment:

Customers for Life

Winning in the Market

 – New products are being offered on a subscription only basis

 – An approved licensing model transition strategy is in place,  

with defined targets and timescales

 – A series of approved targets have been defined, which span 

multiple years and support successful delivery of our Strategy

 – Ongoing monitoring and review of the approved targets is taking 
place at country, regional and global levels in order to proactively 
manage the licence transition, and revenue figures

In progress:
 – Creation of further Customer Business Centres, with staged 
adoption of global products, to better manage on-going  
customer relationships and the sales cycle

Sage wishes to continue to shift its licensing  
model towards subscription, where customers pay  
a monthly charge to use a licence, and in doing so are 
entitled to upgrade to the most recent release.

Subscription licensing is perceived as beneficial 
within the software industry for a variety of  
reasons, including increased customer contact  
and predictability of cash flow. Any transition  
process must, however, be controlled in order  
to manage potential impacts, including short  
term revenue figures.

This risk is an evolution from 2014. Through 2015,  
a dual approach has been followed to ensure 
achievement of revenue figures, while moving 
towards subscription. In parallel to these activities, 
the first of a number of Customer Business Centres 
have been opened for global products, which 
co-locate teams (digital marketing, sales, service 
operations) enabling them to operate collaboratively 
and serve customers quickly and efficiently.

Sage has focused resources and management 
attention on successfully delivering revenue and 
margin growth while at the same time maintaining  
a broad product range. This has been underpinned  
by local market intelligence. 

In order to develop a consolidated understanding  
of its market and customer needs, Sage is developing 
a global market intelligence capability.

The risk was identified in 2015. The initial focus  
has been to develop appropriate structures which  
will enable competitive positioning and product 
development, and 2016 will see the introduction  
of further operational practices to support this.  
With a growing emphasis on global products  
within Sage, this activity will become increasingly 
relevant in the successful development of Sage’s 
customer solutions.

 – A Marketing Operations group has been established  

across the organisation, which has overall responsibility  
for Market Intelligence

 – Annual completion of a global market intelligence survey,  

to identify market opportunities

 – Annual completion of a brand health survey to understand 
customer perception of the Sage brand and its products

In progress:
 – Prioritisation of resources and effort on products with a lifecycle 

status of ‘Growth’

 – Ongoing development of standard templates for use by  

market intelligence managers to allow information capture to  
be enhanced across countries, and reported on a periodic basis

 – Definition of a feedback loop to allow continual refinement of 

standard templates, ensuring they remain effective, and capture 
relevant information

40

The Sage Group plc | Annual Report & Accounts 2015Principal Risk

Risk Background  

Management and Mitigation

4. Competitive Positioning and Product Development

Sage is unable to clearly 
identify its approach to  
the market, and support  
it with strategies that  
drive competitive 
advantage, including 
product development

Primary strategic alignment:

Winning in the Market

The competitive environment in which Sage operates 
has seen significant developments in recent years 
with the emergence of new players and a shift to 
delivering functionality via the cloud. These new 
players include venture capital funded organisations 
whose primary goal is to attain market share 
irrespective of profit, and a number of US listed 
companies with similar goals. Cloud products and 
digital sales and marketing strategies (zero touch 
sales) are reducing barriers to entry.

Sage must be able to translate market intelligence 
into appropriate strategies that target attractive 
market segments with relevant products.

Whilst Sage transitions towards global products,  
a number of which have been launched, in the short- 
to mid-term there remains the need to manage and 
evolve the local growth products in tandem with its 
longer-term aspirations.

This risk was identified in 2015.

Capacity for Growth

5. Sage Brand

Sage does not deliver clear 
and consistent branding to 
the market

Primary strategic alignment:

One Sage

 – A Global Marketing team has been established to oversee 

competitive positioning and product development

 – Product lifecycle classifications have been created, and all 
products have been assigned a classification of ‘Heritage’  
or ‘Growth’, to define whether research and development 
resources may be expended on them

 – Governance has been established over the creation of  

global products, to ensure effective prioritisation of resources

 – Accountability for the maintenance of documented strengths  
and weaknesses has been defined, and for global products  
this resides with the Global Marketing Operations team

In progress:
 – All ‘Growth’ products must have their strengths and weaknesses 

against competition documented, and the priority areas for 
development identified

 – Defined authorisation channels to control all research and 

development expenditure, and to ensure these resources are most 
effectively targeted

Work continues towards building the global  
Sage brand following several years of acquisitions  
around the world. The Sage brand is currently  
well recognised and trusted by customers in  
many of its core markets, however, on a global scale 
inconsistency exists in brand awareness across 
certain territories.

A clear and consistent brand assists customers  
in identification of the values Sage stands for, and 
provides uniformity of message to the market. The 
importance of such messaging is increasing with  
the adoption of global products.

Activity has continued during 2015 to both strengthen 
the brand and drive greater consistency in messaging.

This risk is an evolution from 2014.

 – All countries must comply with Sage’s Brand Governance and 

Brand Guidelines, which have been designed to execute the Sage 
Masterbrand Strategy. Timeframes for compliance of all products 
are defined, and any exceptions must be approved through the 
Global Brand team

 – Ongoing review of customer experience is performed  

(Net Promoter Scores), and output reviewed across countries  
and products to identify variance

 – Where no specific brand guidance has been provided by  

the Global Brand team, a defined approval route is in place 
through the team, and approval must be obtained in advance  
of publication

In progress:
 – All branded assets must be uploaded to the Brand Library,  
and any exceptions from brand guidelines reported to the  
Chief Marketing Officer and Audit and Risk Committee

6. Strategic Partnerships

Sage fails to identify, build 
and maintain strategic 
relationships

Primary strategic alignment:

Revolutionise Business

In the federated model, Sage countries operated  
in a semi-autonomous manner, with limited global 
direction, or co-ordination, and relied on internal 
resource to go to market.

However, the market and Sage’s competitors have 
become ever more agile, and specific resources 
harder to attract.

As such, there are an increasing number of instances 
where developing strategic partnerships may be of 
benefit to Sage. Those instances where the use of 
strategic partners is permitted, and the governance 
around such engagement, needs to be controlled as 
well as the on-going management of any eco-system.

This risk is an evolution from 2014.

 – A Partner Management team has been established to  

oversee the selection and management of Strategic Partners

 – Definitions are in place to ensure clarity over what constitutes  

a Strategic Partner

 – All contracts must comply with the Material Contracts policy, and 

be approved through legal 

 – Inclusion of defined legal provisions is required. Any variance from 
such provisions must be recorded as part of the formal contract 
approval process

 – All Strategic Partners are assigned an individual within the Partner 
Management team who is responsible for actively managing the 
relationship

In progress:
 – In line with the business model transition and revised working 
practices, a Strategic Partner Management policy is planned 
during 2016 to enhance the consistency of selection and 
on-boarding of all our Strategic Partners

41

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTPrincipal risks continued

Principal Risk

Risk Background

Management and Mitigation

7. Third Party Reliance

Sage fails to adequately 
understand and effectively 
manage the third party 
environment that supports 
its business

Primary strategic alignment:

Revolutionise Business

Sage offers a set of products and services to 
customers, for which it will be held accountable 
should problems occur. Many key parts of Sage’s 
service offerings to its customers are now delivered 
using third parties, and while activities may be 
outsourced, the risks associated with their use 
cannot be.

To allow risks to be managed within Sage’s appetite, 
this third party estate must be understood and 
effectively managed.

This risk was identified in 2015. As part of the  
move to 'One Sage’ and the new global operating 
model, organisational and structural changes  
have been made during 2015, designed to enhance 
Sage’s global approach to third party management.

 – A global procurement function has been established to ensure  

key controls are applied in the selection and on-boarding  
of third parties

 – The business remains responsible for defining its needs  

and requirements

 – The global procurement function supports the business with  
the selection of third parties and negotiation of contracts

 – Legal resources are used in contract negotiation

 – Management review and control is applied through the 

Delegation of Authority process, and appropriate approval  
is required before any expenditure can be authorised

In progress: 
 – As part of the transition to the global operating model, and 
through the Excellence in Governance initiative to support  
this transition, a Third Party Lifecycle Governance Framework  
will be established during 2016

8. Supporting Control Environment

Sage’s underlying control 
environment (business 
processes and technology 
infrastructure) do not 
support the efficient 
operation of the business 
and do not support the 
control framework

Sage has historically grown through a process of 
acquisition. Each acquisition has arrived with its  
own control environment (systems and processes, 
including technology infrastructure).

Sage is moving to a new global operating  
model, and to allow this the control environment  
(systems, processes, technology infrastructure  
and applications) must support the efficient 
operation of the business – through the timely 
provision of accurate and appropriate information.

This risk is an evolution from 2014.

 – Business requirements are defined across the business

 – New best in class systems have been installed, including 

Salesforce CRM and Sage’s X3 General Ledger

 – Salesforce CRM has been installed for use within the new 

Customer Business Centres as the primary CRM system to 
underpin their operation and expansion. All new customers  
for Customer Business Centre supported products are  
being entered directly into these systems

In progress: 
 – X3 General Ledger has been installed both in Customer Business 

Centres and separately for wider General Ledger activities.  
In scope systems have been identified, and a planned migration  
by Finance Operations will occur

 – Any deviation from the migration plan must be approved  
through the Finance Implementation Steering Committee

 – As part of business model transition activities and the 

establishment of revised ways of working, an Excellence in 
Governance initiative is being undertaken to ensure consistency 
and enhance effectiveness

 – Expansion in scope of Customer Business Centre supported 

products is planned as part of a gradual move to global products

42

The Sage Group plc | Annual Report & Accounts 2015Principal Risk

Risk Background

Management and Mitigation

9. Information Management and Protection (including cyber)

Sage fails to adequately 
understand, manage and 
protect data

During the period of acquisition many established 
processes, whilst appropriate to smaller businesses, 
did not develop in line with Sage’s growth.

This risk is an evolution from 2014. During 2015, 
organisational and structural changes have been 
made to manage the risk and to transition to the  
new ways of working.

 – Creation of a global ‘OneIT’ function reporting to the global  

Chief Information Officer, to support the operation of  
'One Sage’ through common supporting IT infrastructure,  
practices and systems

 – A network of Information Security Officers oversees compliance 

with the IT Controls Framework, which defines  
the key controls which are required

 – Maintenance of formal certification schemes, such as PCI,  

across specific parts of the business, with internal and external 
validation of compliance

 – On-going assurance activities are performed across the estate  
by Internal Audit against the IT Controls Framework. Results  
are tracked and reported to the Audit and Risk Committee

In progress:
 – Global incident management procedures including rating  

of incidents and escalation, as required

 – Excellence in Governance initiative being undertaken across  
revised ways of working and policies to enhance effectiveness

10. Regulatory and Legal Framework

Sage fails to understand 
and effectively operate 
within the legal and 
regulatory framework 
applying to its services

Sage operates in an increasingly complex external 
environment, while at the same time continuing to 
evolve its service offerings to the market. Many of 
Sage’s activities and services are subject to legal  
and regulatory influences, which continue to  
develop in parallel. 

It is therefore essential to monitor the evolving legal 
and regulatory environment, understand in a timely 
manner how this applies to the business, and take 
appropriate steps to ensure compliance.

This risk is an evolution from 2014.

 – All legal resources across Sage report directly to the global  

Legal Director

 – The legal function uses internal and external resources  
to monitor planned and realised changes in legislation

 – All product contracts are reviewed and approved through  

the global legal function

 – A suite of policies are in place to support key legislation,  

including Data Protection and anti-Bribery

 – A Code of Ethics policy is in place across the business which 
provides clarity over how colleagues are expected to behave. 
On-line training is provided to support it, and to record levels  
of understanding

 – A Group Whistleblowing policy and arrangements are in operation, 
to allow colleagues to raise issues without fear of recrimination,  
and to provide early oversight of issues

In progress:
 – Development and communication of the 'Sage Way' of working,  

and on-going drive towards a 100% compliance culture

Developing the financial viability statement
In developing the financial viability statement, it was determined that a five year period should be used, consistent with the period of the Group’s 
strategic plan and reflecting a typical life of on-premise products without upgrade.

Management reviewed the principal risks, and considered which of these risks might threaten the Group’s viability. It was determined that none of 
the individual risks would in isolation compromise the Group’s viability, and so a number of different severe but plausible principal risk combinations 
were considered.

Having identified the severe but plausible risk combinations, a cross functional group of senior managers, including representatives from Finance, 
Risk, IT, Product Marketing and Legal, estimated the monetary impact of each scenario. These impacts were based on similar examples in the public 
domain and internal estimates of remediation costs. 

The impacts were modelled for both year one and year four of the forecast period to ensure that expected changes in the Group’s product mix, 
through migration towards a greater proportion of cloud based products, did not adversely impact on the Group’s viability.

As set out in the Audit and Risk Committee’s report on page 70, the Directors reviewed and discussed the process undertaken by management,  
and also reviewed the results of reverse stress testing performed to provide an illustration of the reduction in revenue that would be required to  
break the Group’s covenants or exhaust all available cash.

The Directors’ financial viability statement is contained in the Directors’ Report on page 93.

43

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTFinancial and operating review

Financial targets achieved with 
momentum for sustainable growth

Chief Financial Officer, 
Steve Hare, analyses 
the 2015 financial 
performance

Throughout the year we have conducted a complete review of the business, including our products, organisational structure, operating model and 
policies in order to prepare for next phase of long-term sustainable growth.  We have simplified our three existing product categories to Growth and 
Heritage and have initiated organisational transformation in order to implement our target operating model and realise cost savings to re-invest for 
growth.  Our revenue category  definitions have refined and we have amended the application of the revenue recognition policy to certain products 
enabling stakeholders to clearly and transparently track performance. None of the updates impact cash generation and the financial summary below 
is included for comparability to previous announcements. All subsequent figures and metrics are prepared on the revised basis.

Impact of changes to revenue reporting:
As we enter the next phase of growth, the definitions of revenue categories have been refined and we have amended the application of the  
revenue recognition policy to certain products to enable stakeholders to clearly and transparently track performance. None of the changes  
impact cash generation.

Continuing operations

Previous basis
Revenue reporting changes:
 – SSRS/Recurring reclassification1
 – Referral commissions treatment2
 – Separate presentation of Processing3

Revised basis

SSRS 
£m

348

(58)

(3)

287

Recurring 
£m

Processing 
£m

1,010

55
46
(158)

953

–

–
–
161

161

Total  
Revenue 
£m

1,357

Operating  
costs 
£m

(974)

(3)
46
–

–
(46)
–

1,400

(1,020)

Operating  
profit 
£m

383

(3)
–
–

380

Margin 
%

28.2

(0.2)
(0.9)

27.1

1. 

2. 

3. 

  We have assessed the categorisation of revenue between Software and Software Related Services (SSRS) (recognised immediately) and Recurring (recognised over initial 
contract duration). Upfront revenue associated with time limited products is now being pro-rated over the initial contract life. The impact is to reclassify some revenue  
from SSRS to Recurring. The difference between revenue deferred in FY14 and FY15 results in a £3m decrease in the revenue and operating profit for FY15.
 We also considered the accounting for arrangements with business partners that refer customers to the Group, such as Independent Sales Organisations (ISOs) in the  
North America Payments business. We have concluded that payments made to these business partners are better reflected as costs and not as deductions to revenue.  
The impact is an equal increase in revenue and costs, therefore having no effect on the operating profit figure, but decreases the operating profit percentage.
 In order to enhance disclosure, a separate category has been introduced for Processing revenue, which is volume based and relates to payments and some payroll  
processing services. The impact is to disclose this revenue separately from SSRS and Recurring revenue, with no change to total revenue or the operating margin.

44

The Sage Group plc | Annual Report & Accounts 2015Group performance
The Group delivered organic revenue growth of 6% (FY14: 5%) and 
increased the organic operating profit margin to 27.1% (FY14: 26.5%). 

Momentum in recurring revenue remains the primary driver of organic 
revenue, growing by 9% (FY14: 7%) for the full year. Within this category, 
software subscription revenue grew strongly by 29% (FY14: 25%).

Organic figures neutralise the impact of foreign currency fluctuations 
and exclude the contribution from current and prior period acquisitions. 
A reconciliation of organic operating profit to statutory operating profit 
is shown on page 116.

Statutory performance has been impacted by movements in key 
exchange rates during the year, particularly in Europe, the US and Brazil. 
Statutory figures also include the contribution of acquisitions and 
disposals. The current year statutory operating profit includes a £62m 
goodwill impairment relating to our Brazilian operations. The impact is 
non-cash and notwithstanding the challenging economic environment, 
we remain confident about our growth prospects in Brazil, generating 
8% organic revenue growth during FY15.

The operating margin has been achieved despite incurring the initial, 
unplanned costs associated with transforming towards the global 
operating model and implementing investments to support the 
execution of our strategy. 

Total organic spending on Research and Development (“R&D”) was  
£139 million, which represents 10% of total organic revenue (FY14: 10%). 
The proportion of R&D expenditure on Growth products was 87% and 
demonstrates focussed resource allocation. All R&D expenditure 
incurred this year was expensed in line with our policy. The percentage 
of revenue spent on general and administrative expenses (“G&A”) was 
19% on an organic basis. As we transition to our target global operating 
model, the G&A% is an important measure to monitor our progress in 
redirecting our investment towards activities which contribute most  
to growth, particularly sales and marketing. 

In order to aid comparison with some competitors, particularly those 
based in the US, it should be noted that organic operating profit is 
stated after incurring share based payments of £9m and depreciation 
and amortisation of £29m. An equivalent non-GAAP EBITDA would 
therefore be £418m, representing an organic EBITDA margin of 30%.

Revenue mix 
Segmental reporting
As part of Sage 2020 and preparing for the next phase of growth, an 
assessment of our regional structure has been undertaken resulting  
in the AAMEA region being expanded to include Latin America, 
specifically Brazil. The new region will be known as ‘International’ and 
will sit alongside Europe and North America as one of our three regions. 

Recurring revenue
The Group has delivered an improvement in organic recurring revenue 
growth to 9% (FY14: 7%), of which software subscription growth 
accounted for 90% of the year-on-year increase. 

Organic recurring revenue represents 68% of the Group’s total organic 
revenue (FY14: 66%) with the contract renewal rate at 84% (FY14: 83%). 
Both existing and new subscription initiatives are maintaining a 
long-running strategic movement towards higher quality revenue, 
building on the recurring revenues derived from our maintenance  
and support contract base. Subscription contracts also typically  
attract higher renewal rates than stand-alone maintenance and  
support contracts.

Processing revenue
Processing revenue, reported separately for the first time for enhanced 
transparency, has grown organically by 2% (FY14: 2%). Strong growth 
came from payments in Europe with a flat performance recorded in 
North America.

SSRS revenue
Organic SSRS revenue declined modestly during the year at -1%  
(FY14: Flat), due to the substitution effect of the gradual transition 
towards subscription relationships, offset partially by growth in  
Malaysia. Within SSRS, revenue from perpetual licenses is less than  
12% of Group revenue and demonstrates the continued emphasis  
on subscription and recurring revenue relationships. 

Revenue
Statutory revenue grew by 6% to £1,436m. The growth reflects organic 
growth in the business and the contribution from two acquisitions, 
offset by adverse foreign exchange movements experienced in FY15.  
The average exchange rates used to translate the consolidated income 
statement for the year are set out on page 47.

Operating profit
Organic operating profit margin excludes the contribution from 
acquisitions made in Germany and the US in Q4 2014 and Q1 2015 
respectively. A reconciliation of the reported FY15 underlying margin  
of 26.5% to the FY15 organic margin of 27.1% is shown above.

Organic operating profit increased by 8% to £380m (FY14: £350m), and 
the organic operating profit margin increased to 27.1% (FY14: 26.5%). 
Statutory operating profit was broadly flat due to an impairment charge. 
The operating profit margin has benefited from an improvement in 
operating leverage as a result of revenue growth and a disciplined 
approach to managing the cost base.

Earnings per share
Underlying basic earnings per share increased by 12.6% to 25.00p  
(FY14: 22.19p) due to a lower effective tax rate and a reduction in  
the average number of shares in issue to 1,073.0m (FY14: 1,089.0m),  
resulting from share repurchases.

Basic earnings per share (“EPS”) reconciliation

Underlying basic EPS
Impact of foreign exchange

Underlying basic EPS (as reported)
Recurring items
Non-recurring items

Statutory basic EPS

2015 
Pence

25.00
–

25.00
1.10
5.79

18.11

Restated
2014 
Pence

22.19
0.72

22.19
(1.45)
(4.20)

17.26

Statutory basic earnings per share increased to 18.11p (FY14: 17.26p), 
which reflects the factors set out above.

Net finance cost
Net finance cost at 30 September 2015 was £21.4m (FY14: £20.9m).  
The increase over prior year is due to increased average debt balances 
driven by the Paychoice acquisition, partly offset by the refinancing  
of $200m (4.39%) of maturing USPP debt in the year at lower rates of 
3.73% for 10 years.

45

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTFinancial and operating review continued

Revenue

Europe
North America
International

Group

Operating profit

Group 
Margin

Revenue mix

Organic

Europe
North America
International

Group
% of total organic revenue

FY15

£753m
£477m
£206m

Statutory

FY14

£748m
£409m
£197m

£1,436m

£1,354m

Change

+0.7%
+16.6%
+4.4%

+6.1%

FY15

£745m
£450m
£206m

Organic

FY14

£708m
£433m
£181m

£1,400m

£1,321m

FY15

£297m
20.7%

Statutory

FY14

£300m
22.1%

Change

–0.8%
–140bps

FY15

£380m
27.1%

Organic

FY14

£350m
26.5%

Recurring revenue

Processing revenue

SSRS revenue

FY15

£560m
£260m
£133m

£953m
68%

FY14

£519m
£238m
£117m

£874m
66%

Change

+7.8%
+9.0%
+13.7%

+9.0%

FY15

£32m
£120m
£8m

£161m
11%

FY14

£30m
£122m
£7m

£158m
12%

Change

+9.0%
–1.0%
+18.1%

+1.7%

FY15

£153m
£69m
£64m

£287m
20%

FY14

£159m
£73m
£57m

£289m
22%

Organic to statutory reconciliations

Organic
Organic adjustments1

Underlying
Impact of foreign exchange2

Underlying (as reported)
Recurring items3
Non–recurring items4

Statutory

FY15

Revenue Operating profit

£1,400m
£36m

£1,436m

–

£1,436m

–
–

£1,436m

£380m
–

£380m

–

£380m

(£21m)
(£62m)

£297m

Margin

27.1%

26.5%

26.5%

FY14

Revenue Operating profit

£1,321m
£1m

£1,322m

£32m

£1,354m

–
–

£350m
–

£350m

£11m

£361m

(£16m)
(£45m)

£300m

20.7%

£1,354m

Change

+5.3%
+3.9%
+13.6%

+6.0%

Change

+8.3%
+60bps

Change

–3.6%
–4.9%
+12.7%

–0.7%

Margin

26.5%

26.5%

26.5%

22.1%

Impact of retranslating FY14 results at FY15 average rates.

1  Organic adjustments comprise contributions from acquisitions, disposals and products held for sale.
2 
3  Recurring items comprise amortisation of acquired intangible assets, acquisition–related items and fair value adjustments.
4  Non-recurring items comprise items that management judge to be one-off or non–operational.

Taxation
The statutory income tax expense was £82m (FY14: £90m). The effective 
tax rate on statutory profit before tax was 30% (FY14: 32%). The effective 
tax rate on underlying profit before tax was 25% (FY14: 27%). The 
reduction is driven by a general reduction in tax rates including the  
UK tax rate, as well as a number of one off items arising as a result of 
corporate simplifications and prior year items.

The income tax charge and the total tax paid in the year are underpinned 
by Sage’s tax policy, which is aligned with the overall goals of the business 
including Sage’s vision, strategy, code of ethics and guiding values. We 
seek to manage our tax affairs in a responsible and transparent manner, 
to comply with relevant legislation and with due regard to our reputation. 
Our approach is in line with the principles issued by the Confederation  
of British Industry (CBI). Sage’s tax policy has been agreed by the Board, 
with progress being monitored by the Group Audit and Risk Committee. 
The policy has been shared with the UK tax authorities.

46

The Sage Group plc | Annual Report & Accounts 2015Cash flow and net debt
Cash flow

Underlying operating profit
Exchange rate translation movements

Underlying operating profit (as reported)
Non-recurring items
Depreciation/amortisation/profit on disposal
Share-based payments
Working capital and balance sheet movements
Exchange rate translation movements

Statutory cash flow from operating activities
Net interest
Tax paid
Net capital expenditure

Free cash flow

Statutory cash flow from operating activities
Non-recurring cash items
Net capital expenditure
Eliminate exchange rate translation movements

Underlying cash flow from operating activities
Underlying cash conversion1

FY15

FY14

£380m £351m
£10m

–

£380m £361m
(£2m)
£29m
£8m
(£3m)
(£11m)

–
£29m
£9m
£5m
(£5m)

£419m £382m
(£19m)
(£18m)
(£107m)
(£85m)
(£27m)
(£20m)

£296m £229m

£419m £382m
£2m
(£27m)
£10m

–
(£20m)
£5m

£403m £366m

106%

101%

1 

 Underlying cash conversion is underlying cash flow from operating activities 
divided by underlying operating profit. Underlying cash flow from operating 
activities is statutory cash flow from operating activities less net capital 
expenditure and adjusted for movements on foreign exchange rates and 
non-recurring cash items. In the prior year, underlying cash flow from operating 
activities was calculated before net capital expenditure and included movements 
on foreign exchange, which would have shown underlying cash conversion of 110% 
in FY15 (FY14: 106%). Refer to the inside front cover and page 163 for information  
on Non-GAAP measures.

The Group remains highly cash generative with underlying cash flows 
from operating activities of £403m, which represents strong underlying 
cash conversion of 106% (FY14: 101%). 

A total of £149m (FY14: £217m) was returned to shareholders through 
ordinary dividends paid of £134m (FY14: £126m) and share repurchases 
of £15m (FY14: £91m). Net debt stood at £425m at 30 September 2015  
(30 September 2015: £437m), which is equivalent to 1 times rolling 
12-month EBITDA.

Treasury management
The Group continues to be able to borrow at competitive rates and 
currently deems this to be the most effective means of raising finance. 
The current Group’s syndicated bank multi-currency Revolving Credit 
Facility (RCF), expires in June 2019 with facility levels of £525.2m 
(US$551m and €218m tranches). At 30 September 2015, £81.6m  
(FY14: £111m) of the RCF was drawn. RCF drawings were used to  
fund the US Paychoice acquisition in October 2015. 

Total USPP loan notes at 30 September 2015 were £525.4m (US$700m 
and EUR€85m) (2014: £432m, US$700m). Approximately £135m 
(US$200m) of USPP borrowings were repaid in March 2015. This maturity 
was refinanced in the USPP market in January 2015, via the issuance of 
loan notes of US$200m (£132.2m) at 3.73% fixed until 2025, €55m (£40m) 
at 1.89% fixed until 2022 and €30m (£22m) at 2.07% fixed until 2023.

Acquisitions
On 16 October 2014, the Group acquired 100% of the share capital of 
PayChoice, a provider of payroll and HR services in the US, for total 
consideration of US$157.8m (£98m). 

Foreign exchange
The Group does not hedge foreign currency profit and loss translation 
exposures and the statutory results are therefore impacted by 
movements in exchange rates.

The average rates used to translate the consolidated income statement 
and to neutralise foreign exchange in prior year underlying and organic 
figures are as follows:

Average exchange rates (equal to gbp1)

Euro (€)
US Dollar ($)
South African Rand (ZAR)
Australian Dollar (A$)
Brazilian Real (R$)

FY15

1.35
1.54
18.55
1.97
4.64

FY14

Change

1.23
1.66
17.65
1.81
3.81

+9%
-8%
+5%
+8%
+18%

Capital structure and dividend
With consistent and strong cash flows, the Group retains considerable 
financial flexibility going forward. The Board’s main strategic priority 
remains an acceleration of growth, both organically and through 
targeted acquisitions. This growth underpins the Board’s sustainable, 
progressive dividend policy, with surplus capital being returned to 
shareholders from time to time. Consistent with this policy, the Board  
is proposing an 8% increase in the total ordinary dividend per share for 
the year to 13.10p per share (FY14: 12.12p per share). The ordinary dividend 
for the year is covered 1.9 times by underlying earnings per share.

Archer Capital
In November 2011, the Group reported a claim for damages made by  
the former shareholders of MYOB (including funds managed by Archer 
Capital (“the Applicants”) following the termination of discussions 
between the Group and the Applicants relating to the potential purchase 
of MYOB. The claim was heard by the Court in late 2013 and judgment 
was received in respect of the claim in August 2015. The Applicants’ 
claims were dismissed on all counts and steps are being taken to  
recover costs incurred by the Group in defending the proceedings.

Steve Hare
Chief Financial Officer

2 December 2015

47

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTFrance – momentum building with subscription initiatives
In France, organic revenue grew by 5% (FY14: 4%) to £222m, with growth 
excluding the Enterprise market of 7% to £165m. Strong subscription 
momentum was maintained, with software subscription revenue 
growing by 22% to £106m in the year.

It was another successful year for the i7 upgrade which was applied  
to the Sage Paie payroll solution in September 2014, having previously 
been applied to Sage 100 Accounts. The i7 upgrade, only available on 
subscription, delivers increased functionality compared to previous 
product versions and also addresses additional legislation concerning 
the submission of real-time information to the local tax authorities. The 
uptake within our existing Sage Paie base reached 78% by the end of the 
year, supporting growth in subscription revenue to £63m (FY14: £52m) 
across Sage Paie and Sage 100. Whilst the migration opportunity is 
diminishing going forward for Sage Paie, penetration of the i7 initiative 
within our Sage 100 base stands at 55% as at year end with scope for 
further progress in FY16.

 Smaller businesses have continued to embrace the Sage Ciel Flex 
subscription offering, which offers enhanced functionality and features. 
The majority of subscribers have opted for the highest tier, which 
includes mobile data sharing via the cloud, supporting growth in 
subscription revenue to £10m across the Ciel range. Flex is an example  
of revolutionising business, encouraging subscription by delivering 
additional value. Of the customers which subscribed this year, 58%  
were reactivated from off-plan status. 

Both i7 and Ciel Flex highlight the attraction of subscription to Small & 
Medium Businesses and offset the weakness experienced in Enterprise 
which was flat for the year. 

Spain – rate of revenue growth increasing 
Organic revenue in Spain grew 3% to £85m (FY14: 1%). The revenue 
growth rate throughout the year has improved as we have focussed 
marketing efforts on growth products. Sage Murano, our flagship product 
for medium sized businesses in Spain grew organic revenues by 8%.  
Over two thirds of the growth was generated by Murano Online, the 
connected version of the product, which is accessed via web-browser.

Germany – improved software recurring revenue growth 
In Germany, organic revenue of £79m represents organic growth of  
4% (FY14: 3%). Through our programme of core product modernisation, 
Sage Drive was introduced to Sage 50 in Germany, adopted by both  
new and existing customers. Increased focus on the business partner 
channel has helped to drive 9% revenue growth for Office Line, our 
flagship local product for medium sized businesses. 

Financial and operating review continued

EUROPE

Organic revenue growth

UKI
France
Spain
Germany
Rest of Europe

Europe

FY15

+7%
+5%
+3%
+4%
-1%

+5%

FY14

+6%
+4%
+1%
+3%
+4%

+4%

Revenue in Europe grew organically by 5%, with organic recurring 
revenue growth of 8% (FY14: 7%). The acceleration in revenue growth 
was achieved despite the underperformance of the Enterprise Europe 
segment which contracted by 1% for the period. 

The organisational change implemented disbanding Enterprise Europe 
brings together the management of all product solutions within each 
country and enables broader and more effective lead generation as well 
as clearer focus on migration. 

Organic software subscription revenue growth of 29% (FY14: 26%) was  
a highlight and helped to drive software subscription revenue to 27%  
of total organic revenue in Europe. 

Organic processing revenue growth of 9% (FY14: 2%), primarily derived 
from the UKI, is a promising result and our ambition is to accelerate this 
revenue stream further by concentrating on the opportunity to cross-sell 
payments services to our accounts and payroll bases. 

Organic SSRS revenue decline of 4% (FY14: decline of 3%) reflects a 
sustained substitution effect resulting from subscription growth 
particularly in the UKI and France.

UKI – key subscription initiatives continue to drive growth
UKI revenue grew organically by 6% (FY14: 6%) to £279m, supported by 
organic subscription revenue growth of 31% to £78m. This performance 
continues to be driven by key initiatives within the Sage 50 family of 
products. We helped customers to efficiently comply with additional 
pension legislation introduced last year, with an automated pension 
module, provided on subscription for Sage 50 Payroll. The legislation  
is being applied to businesses in stages and of our customers which 
were required to comply during FY15, 58% have taken the auto-
enrolment module. Sage 50 Accounts also performed strongly, 
supported by enhancements to our subscription value proposition  
with the launch of Sage Drive, a cloud enabling feature for on-premise 
deployed products. Sage Drive enables users to share data with their 
accountants or colleagues via the cloud, accessed on desktop or  
mobile devices. The number of Sage Drive installations has increased 
over fivefold to around 20,000 during the year. These initiatives have 
supported growth in subscription revenue across Sage 50 products  
in the UKI to £26m (FY14: £12m).

Sage One paying subscriptions have been increased to 92,000 from 
47,000 in September 2014 demonstrating momentum. Sage One is 
central to our strategy of addressing the white space opportunity of 
Small & Medium Businesses which are not using any means of 
accounting software currently.

Processing revenue, primarily related to payments, grew organically  
by 9% to £32m. Cross-sell of payments into the accounting installed 
base remains a key focus for FY16.

48

The Sage Group plc | Annual Report & Accounts 2015NORTH AMERICA

Organic revenue growth

North America

FY15

+4%

FY14

+4%

North America delivered organic revenue growth of 4% supported  
by organic recurring revenue growth of 9% (FY14: 6%). Organic SSRS 
revenue contracted by 5% (FY14: 1% growth) with processing revenue 
contracting by 1% (FY14: 1% growth).

Growth maintained but lagging the global growth rate 
Organic revenue excluding processing grew by 6% to £329m. The 
growth has been maintained by a strong performance from Sage 50  
and X3, offset by a weaker performance in our products suited to 
medium sized businesses. The release of Sage Drive in Canada and  
a marketing focus on subscription across North America has seen 
software subscription revenue for Sage 50 in North America grow by 
over five-fold, and is a good example of subscription success achieved 
by enhancing the value proposition. Sage Drive will also be launched  
in the US during FY16 as part of our core product modernisation 
programme. Organic revenue growth of 19% for X3 was encouraging  
as we target growth in our market share with global products.

The performance of our products suited to medium business (SMB 
products) remained a drag on growth for the year, but has improved 
modestly in the second half due to a focus on renewal rates. Actions 
have been taken to improve performance in FY16, including product 
development and a reinvigorated partner programme. 

Processing revenue, predominantly relating to payments, contracted  
by 1% to £120m compared to growth of 1% in the prior year. During the 
second half of the year, the internal sales team has been grown to  
focus on executing the cross-sell opportunity of payment solutions  
to the accounts and payroll customer base. The Independent Sales 
Organisation (“ISO”) channel was also developed with the addition of 
around 30 partners during the second half of the year. These changes 
are expected to have a positive impact on FY16. 

INTERNATIONAL

Organic revenue growth

Africa
Brazil
Australia
Middle East and Asia

International

FY15

+16%
+8%
+5%
+33%

+14%

FY14

+15%
+9%
+6%
+12%

+11%

Organic revenue grew strongly in the International region at 14%  
(FY14: 11%), with organic recurring revenue growth of 14% (FY14: 11%)  
and organic SSRS revenue growth of 13% (FY14: 11%). An exceptional 
performance in Malaysia was supplemented by sustained strong 
performance in South Africa.

Africa – double-digit growth performance maintained
Organic revenue of £92m for Africa represents sustained organic  
growth of 16% (FY14 15%), supported by double-digit organic growth  
in Processing and Recurring revenue. The Enterprise market in Africa 
continues to perform well, with all key products delivering double digit 
growth. The contribution of revenue from sales outside of South Africa 
supported the result, representing 15% of total Africa revenue and 
growing 22% organically (FY14: 22%).

Brazil – strong growth despite tough economic conditions
Organic revenue in Brazil grew by 8% (FY14: 9%) to £47m. Double digit 
revenue growth was maintained in accounting and payroll software,  
but sales of technical learning materials were subdued. The Brazilian 
economy is challenging and our focus remains on winning new 
customers, supported by our global products. Sage One was launched 
in the second half and showed promising early momentum to date. 

Australia, Middle East and Asia
In Australia, organic revenue growth of 5% (FY14: 6%) to £40m was 
delivered with Micropay and Handisoft the key products. Consistent 
with the strategy, the focus is on intensifying new customer acquisition 
with the launch of Sage One in the last quarter.

Organic revenue in the Middle East and Asia grew by 33% (FY14: 12%)  
to £26m, with Malaysia the key contributor. A goods and services  
tax was introduced in Malaysia during the first half of the year, with  
a government sponsored compliance scheme available to aid 
companies in fulfilling their obligations, which generated around  
£4m of non-repeating revenue. 

49

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTCorporate responsibility

 Our Corporate Responsibility policy

Our Corporate Responsibility (“CR”) activities provide support to our customers,  
people and communities and are embedded in our One Sage culture.

Our global CR policy focuses on the areas where we believe we can make the  
most difference. Whilst local legal standards apply as an absolute minimum, we aim 
to achieve best practice in our local markets and share this across the Group. Sage 
has been independently assessed against the FTSE4Good criteria and satisfied the 
requirements to become a constituent of the FTSE4Good Index Series, which is an 
equity index designed to facilitate investment in companies that meet globally 
recognised CR standards.

PG 51 TO 
READ MORE

PG 52-54 TO 
READ MORE

PG 55-56 TO 
READ MORE

PG 57 TO 
READ MORE

Community
Our local communities are important to us and we want  
to see them thrive. During the year, we launched the Sage 
Foundation, a global initiative which sets a high benchmark 
for corporate philanthropy and makes a solid commitment 
to support our communities.

People
Given the nature of our business we have not included 
information specifically about human rights issues in  
this report. We have a Code of Ethics, available at  
www.sage.com, which recognises the importance of 
treating all of our employees fairly, covering issues such as 
responsible employment, diversity and equal opportunities. 
This is an effective way of communicating, at a high level, 
the principles which should be applied in the conduct of 
our business.

Environment
We continue to analyse our impact on the environment.  
We remain committed to reducing our energy consumption 
and related emissions where possible, as well as reducing 
the wider impact we have through the use of resources  
and how much landfill waste we generate.

Championing business
We have tens of thousands of conversations with  
our customers around the world every day and have a 
privileged position to understand the issues they face and 
to provide support to overcome these issues. We leverage 
this position to champion Small & Medium Businesses,  
the lifeblood of our economy.

Board reporting
Our CR policy has been endorsed by the Board, who  
are updated on CR risks and opportunities by the  
Company Secretary.

Ethics
We are committed to conducting business in an honest 
and ethical manner. We act according to our Code of Ethics, 
which is integral to us and sets out a range of principles  
we adhere to. In particular, we do not tolerate bribery and 
corruption and are committed to acting professionally,  
fairly and with integrity in all our business dealings and 
relationships. We enforce effective systems and processes 
to counter bribery and corruption and we continue to 
create new ways for employees to anonymously report  
any related concerns.

As a UK company, The Sage Group plc is bound by the  
laws of the UK, including the Bribery Act 2010, in respect  
of our conduct both at home and abroad. In addition, we 
will uphold all laws relevant to countering bribery and 
corruption in all the jurisdictions in which we operate.

As well as ensuring our own conduct is appropriate,  
we have also put in place procedures to prevent bribery  
being committed on our behalf by any associated persons, 
particularly in our subsidiaries, and third parties we work 
with. Our leaders sign a declaration relating to the Code of 
Ethics to ensure that any additional business commitments 
or client and supplier relationships they may have are clear 
and transparent.

Data protection
We take data security and privacy seriously. Customer  
data is handled sensitively, with respect, and in a way  
that complies, as a minimum, with the requirements  
of data protection laws in the countries in which we  
operate and, where appropriate, regional legislation.  
We also work with local legislative bodies and data 
protection agencies and continuously look to  
strengthen our systems and procedures.

50

The Sage Group plc | Annual Report & Accounts 2015Community

At Sage we feel a responsibility and are dedicated to the communities  
which surround us. Our people are heavily involved in volunteering and  
grant programmes.

In June we announced the Sage Foundation, which will extend  
this work, setting the benchmark for corporate philanthropy around  
the world. We want to give our people the tools and encouragement  
to go out and work with the organisations and causes they really care 
about. We want our people to bring their values and passions into  
work with them.

The Sage Foundation is built on a ‘2+2+2’ model: donating 2% of 
employee time each year (five days), 2% of free cash flow* to fund the 
foundation and award of grants and two of Sage’s smart technology 
product licences for charities, social enterprises or non-profit 
organisations. This model demonstrates Sage’s commitment to 
philanthropic leadership in the FTSE 100 and is driven by Sage’s  
ambition to connect its customers, colleagues and communities  
within an integrated model.

With tens of thousands of non-profit organisations as existing Sage 
customers, the Sage Foundation will enhance Sage’s relationship  
with charity and social enterprise. Non-profit organisations will be  
able to apply for Sage One, Sage Live or X3 products, through the  
newly created donation programme.

The Sage Foundation will provide support to non-profit organisations 
and communities around the world by sharing the resources of Sage. 
We will help these organisations to create social impact by giving  
our time, money, expertise and technology. Sage is at the heart of 
millions of businesses around the globe who play a vital role in their 
communities. By partnering with the non-profit sector we will free 
organisations from operational complexity and enable them to run 
efficient, socially-driven organisations. 

THE SAGE FOUNDATION IS BUILT ON  
A MODEL OF

2

+

2

+

2

DONATING…

 – 2% of employee time each year (five days), 

 – 2% of free cash flow* to fund the foundation and award as grants

 – two of Sage’s smart technology product licences for charities,  

social enterprises or non-profit organisations.

 “It’s fantastic to see Sage not only take up this mantle, 
but in doing so, set a new global benchmark for 
corporate philanthropy.”

—  Baroness Martha Lane-Fox, Founder of digital charity  

Go ON UK and lastminute.com

 “At Sage we care and are committed to enhancing 
the lives of the less fortunate in a meaningful and 
sustainable way.”

—  Ivan Epstein, Chairman of Sage Foundation and  

President, International

* The Sage Foundation will benefit from Sage revenues from the non-profit sector; notionally ‘2%’ of free cash flow is equivalent to revenue gained from non-profit  
sector in FY14

SAGE RAISES $30K FOR HURRICANE KATRINA SURVIVORS

Ten years after Hurricane Katrina, Sage staff 
rallied behind New Orleans Area Habitat for 
Humanity during our global Sage Summit in 
New Orleans. Sage staff sold $15,000 worth of 
Mardi Gras beads. This sum was matched by 
the Sage Foundation, to donate a grand sum 
of $30,000 to the organisation. Sage also 
committed to a global relationship with 
Habitat for Humanity, with Sage colleagues 
volunteering in their programmes around  
the world through the Sage Foundation.

 “ As a business leader, Sage knows 
the importance of safe and stable 
communities. The Sage investment  
in Habitat means that local families 
will continue to improve their lives 
and their neighbourhoods.”

—  Jim Pate, Executive Director  

New Orleans Area Habitat for Humanity

SAGE COLLEAGUES SLEEP OUT FOR BOYS & GIRLS TOWN

In South Africa, 135 of our colleagues slept under the stars, in the middle of the winter, in support of Daryl Blundell, General Manager, to help 
raise funds for him before he took part in the CEO Sleep Out on 18 June raising funds for Boys & Girls Town. 

51

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTThe Sage Group plc | Annual Report & Accounts 2015Corporate responsibility continued

 People

Our vision is to energise the success of business and communities around the 
world through the imagination of our people and smart technology. Our people 
are passionate about working at Sage, and we are passionate about creating an 
environment where talent is recognised and colleagues can exceed their potential. 
At the heart of our people strategy is the colleague experience, which is underpinned 
by the Sage Academy, a global learning and development platform which provides 
all our colleagues with the tools they need to be successful, drive their careers and, 
most importantly, empowers them to delight our customers.

Realigning our Guiding Principles – The Sage Values 
In FY15 we introduced these values which underpin the way we do things. 

CUSTOMERS 
FIRST

Our customers are  
at the heart 
of everything we do; 
they are why we are 
here and we 
wouldn’t exist 
without them. 

VELOCITY 

We are action 
oriented and agile; 
we keep things 
simple, deliver  
at pace and  
over achieve. 

DO THE 
RIGHT THING

Our colleagues are 
aligned and we trust 
each other to do the 
right thing to enable 
our customers  
to succeed.  

INNOVATE 

We create new ways 
of doing things and 
deliver innovative 
solutions which  
our customers  
need to help their 
business grow. 

MAKE A 
DIFFERENCE

Sage is a great place 
to work and our 
colleagues make a 
difference to local 
communities by 
relentlessly 
supporting our 
customers and their 
businesses to  
be successful. 

52

The Sage Group plc | Annual Report & Accounts 2015Transforming the way we communicate
Sage Chatter has broken down geographical and 
hierarchical barriers to internal communication and has 
established itself as fundamental to driving a One Sage 
culture. From inception to global launch, Sage Chatter  
took just 60 days to implement. Built using the salesforce.
com platform, Chatter is a global online communications 
portal which provides our colleagues with the ability  
to collaborate through sharing and generating best 
practice, ideas, building global relationships and sharing 
successes. Since its launch over 100,000 individual posts 
and comments have been added and over 1,500 groups 
created where colleagues can come together regardless  
of their location and communicate with one another  
about a specific topic.

Code of Conduct 
In June 2015 we launched our first global code of  
Conduct to all colleagues. This policy sets out the business 
standards expected by Sage and provides a clear set of 
rules for all colleagues. Sage is building a great business  
the right way and every colleague should demonstrate  
the highest ethics. The code of conduct sets out clear 
standards of behaviour for everyone in our organisation.

Delivering high performance
Global performance management process will drive us 
towards our One Sage culture. It’s crucial that we’re aligned  
in assessing performance and through this drive a high 
performance culture globally. During FY15 we introduced a 
consistent global performance management process. For the 
first time we have a consistent way of measuring colleagues’ 
outputs, which is vital to us in delivering high performance. 

Sage Academy: “A foundation block…from leadership 
development to product training to all things that allow 
us to have the intellectual property and the tools for our 
people to be successful.”

— Stephen Kelly, CEO

SAGE GLOBAL PEOPLE SURVEY

Conducted in 
February 

2015 

11,990 

returns 
representing  
a 90%  
response rate

76%

of respondents 
are proud to 
work at Sage

70%

of our people 
understand  
our business 
strategy

Recognising our people 
To demonstrate our commitment to driving performance 
globally we have launched the ‘Platinum Elite’ incentive 
scheme. Platinum Elite was launched as an incentive to 
reward Sage’s top sales performers. Top revenue generators 
and an additional 20 non-sales exceptional performers along  
with their partners will be invited to attend the trip of a lifetime 
to St Lucia in January 2016. Well established local recognition 
schemes such as the Sage Europe Awards and North 
America’s Extraordinary Customer Experience Awards 
continue to appreciate the contributions of colleagues,  
and celebrate their successes.

Developing our people 
On 1 July, Sage Academy was launched. Sage Academy  
is a global learning and development platform that 
supports colleagues in their career development and 
empowers them to win, delight and grow customers. 
Colleagues across the globe now have access 24/7 to: 

Over 3,500 courses
The Sage Academy hosts a digitalised training platform 
offering high-quality learning content. Over 3,500 courses 
are available in English (as well as courses in Spanish, 
French and German) on everything from web development 
to time management. We have partnered with Lynda.com, a 
leading online learning platform, to provide all colleagues 
with 24/7 access to thousands of learning opportunities. 
During its first 48 hours almost 2,000 colleagues accessed 
the site, viewing 300 hours of videos. 

The Discover Sage series 
The Discover Sage video series introduces colleagues to 
Sage around the world and provides them with a global 
perspective on Sage, helping them to understand the 
diversity and scope of our business. 

Sociable Day series 
Sociable Day was the first global event delivered by the 
Sage Academy to promote the use of social media and 
make every Sage colleague an ambassador for our brand 
and our company via social platforms such as LinkedIn, 
Facebook and Twitter. The Sociable Day series is available  
in four parts and helps colleagues master social media.  
On 26 May, thousands of Sage colleagues took to social 
media as part of Sociable Day, achieving 5,000 Twitter 
mentions and 3.5 million impressions. 

Access to English training programmes for all levels  
via GoFluent.com
GoFluent is an online centre for English training, available 
for all non-English speakers who wish to improve their 
language skills. 

Five days for training
Internal studies conducted in early 2015 told us that  
the average time a colleague dedicated to learning and 
development activities was less than two days per year.  
To demonstrate our investment in training, we want  
to ensure all colleagues have at least five days per year 
dedicated to developing themselves. These days cover the 
learning a colleague undertakes as part of the Sage 
Academy as well as classroom training executed locally.

53

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTThe Sage Group plc | Annual Report & Accounts 2015Corporate responsibility continued

Diversity 
Our stance on diversity remains focused on our people 
representing the nationalities and background of our 
customers. To support us in continuing to deliver on this 
commitment, next year will see the creation of a global 
diversity and inclusion strategy which will provide us with 
best in class policies and ways of working. Our ambition is 
to be recognised in the marketplace for our commitment  
to diversity and inclusion. 

We continue to support the principles of The Davies Report 
on Women on Boards and in 2015 we made a commitment 
to ensure suitably qualified women are included on the 
shortlist for all global leadership vacancies. 

We have also signed up to the UK Government Think,  
Act, Report initiative, meaning as well as promoting our 
reputation externally as an employer who is breaking  
down barriers to support women in the workplace, we’ll also 
provide opportunities to input into discussions which will 
impact UK Government policy and legislation in this area. 

Talking Talent ™ and our leadership pipeline
During FY15, 14 of our senior leaders have been promoted 
or have taken on additional responsibilities. We have also 
recruited 22 new hires externally into senior leadership  
roles as we strengthen our leadership capability. The focus 
on our leadership pipeline continues to be underpinned  
by our global talent management process ‘Talking Talent’, 
which assesses capabilities, and highlights strengths, risks 
and opportunities as well as targeted succession plans for 
key roles. We have made a number of high profile leadership 
promotions in FY15 including Brendan Flattery as President 
for Europe; Lee Perkins as EVP & MD for the UK; Luis Pardo 
as EVP & MD of Spain; Nancy Harris as EVP & MD for 
Canada; and Serge Masliah as EVP & MD for France. 

Local initiatives, such as Spain’s ‘Grow with Sage’ 
programme, are in place to develop our high potential 
colleagues across most regions. Our focus in 2016 will be  
to introduce a global approach to developing the capability 
of our talent. In the UKI there are 50 career coaches in 
place to provide support and guidance to colleagues  
with aspirations to build their career at Sage. 

Examples of some local gender-specific initiatives are  
the UKI’s Women@Sage network and in International where  
the number of females in senior leadership roles has 
increased from none in 2014 to six in 2015. In Germany  
we have engaged with local schools to support ‘girls’ day’ 
which provides female pupils with an insight into a career  
in information technology. 

DIVERSITY

Year-end employee count split by region

2014

2015

Europe North America

International

7,062

7,050 

2,300

2,181

3,471

3,641

Group and 
central 
operations

142

190

Total

12,975

13,062

Board diversity

75%

Top leadership diversity*

81%

Total workforce diversity
53%

25%

19%

2015

2014

Men

Women

6

2

6

2

2015

2014

Men

Women

134

32

127

36

47%

Men

2015

6,913

2014

7,017

Women 6,149 5,958

*  Top leadership includes the Sage Senior Management Team  (top 100 leaders) plus any individual who is a company director of a group subsidiary.

54

The Sage Group plc | Annual Report & Accounts 2015Environment

We aim to reduce the energy our business uses and make the most of recycling opportunities.  
We comply with local laws as a minimum standard and Sage continues to take part in the global 
Carbon Disclosure Project. 

Greenhouse gas emissions
This section includes our mandatory reporting of 
greenhouse gas emissions pursuant to the Companies Act 
2006 (Strategic Report and Directors’ Report Regulations 
2013 (the “Regulations”). We include this reporting data  
here in order to provide a complete Corporate 
Responsibility picture.

Reporting period
Our reporting year is the same as our fiscal year, being  
1 October 2014 to 30 September 2015. This greenhouse  
gas reporting year has been established to align with  
our financial reporting year.

Global Greenhouse Gas Emissions Data
For period 1 October 2014 to 30 September 2015

Emissions from:

Combustion of fuel and  
operation of facilities

Electricity, heat, steam and  
cooling purchased for own use

Company’s chosen  
intensity measurement:

 – Emissions reported above 

normalised to tonnes of CO2e  
per total GBP£1,000,000 revenue

Tonnes of CO2
Equivalent (CO2e)
FY14
FY15

10,887

9,238

15,078

15,796

18.09

19.16

Organisation boundary and responsibility
We report our emissions data using an operational control 
approach to define our organisational boundary which 
meets the definitional requirements of the Regulations  
in respect of those emissions for which we are responsible.

We have reported on all material emission sources for 
which we deem ourselves responsible. These sources  
align with our operational control and financial control 
boundaries. We do not have responsibility for any emission 
sources that are beyond the boundary of our operational 
control. For example, business travel other than by car 
(including, for example, commercial flights)  not within  
our operational control and, therefore, are not considered 
to be our responsibility. 

Methodology
The methodology used to calculate our emissions is based 
on the “Environmental Reporting Guidelines: including 
mandatory greenhouse gas emissions reporting guidance” 
(June 2013) issued by the Department for Environment, 
Food & Rural Affairs (“DEFRA”). We are also using DEFRA’s 
2015 conversion factors within our reporting methodology. 
In some cases, we have extrapolated total emissions by 
utilising available information from part of a reporting 
period and extending it to apply to the full reporting year. 
For example, this has occurred where supplier invoices  
for the full reporting year were not available prior to the 
publication of this year’s Annual Report & Accounts.  
For further details, our methodology document can be 
found at www.sage.com/company/about-sage/corporate-
social-responsibility

55

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTThe Sage Group plc | Annual Report & Accounts 2015Corporate responsibility continued

Scope of Reported Emissions
Emissions data has been reported for all the Group’s 
operations in Australia, Austria, Belgium, Brazil, France, 
Germany, Ireland, Malaysia, Morocco, North America, 
Poland, Portugal, Singapore, South Africa, Spain, 
Switzerland, the United Arab Emirates and the UK. 

The emissions that have not been included in this year’s 
report relate to building usage in our operations in Belgium 
and the United Arab Emirates, where energy usage is not 
itemised on invoices. We have also not included emissions 
derived from refrigerant gas usage in relation to our 
operations in Belgium, Singapore and the United Arab 
Emirates as this information has not been gathered 
throughout the reporting year.

Intensity Ratio
In order to express our annual emissions in relation to  
a quantifiable factor associated with our activities, we  
have used revenue in our intensity ratio calculation as  
this is the most relevant indication of our growth and 
provides for a good comparative measure over time. 

Baseline for 2015 targets
The 2013 data forms the baseline data for  
subsequent periods.

Carbon Disclosure Project
We once again took part in this project during the  
year under review by reporting our gas (scope 1) and 
electricity (scope 2) emissions for the financial year ended 
30 September 2015. Whilst we do use the GHG Protocol 
methodology to measure our GHG emissions we welcome 
the revised treatment of purchased electricity to provide 
greater clarity over purchased green and low carbon 
electricity. As market based residual factors are not yet 
released by DEFRA, it is not currently possible to calculate  
a market based purchased electricity emissions value, 
however we intend to calculate and report within our  
2016 CDP submission, where residual factors are  
made available by DEFRA.

Reducing carbon and waste
We have continued to make a concerted effort to  
reduce our carbon footprint, through reducing our 
consumption, purchasing alternative sources of  
fuel and generation, specifically:

 – Increased use of bioethanol for business travel fuel; 

 – Investing in new technology with lower energy 

consumption including laptops and workstations;

 – Selected office moves to more energy efficient buildings;

 – Further installation of LED lighting across the Group;

 – Increased low carbon energy sourcing, including 
hydropower, wind power, biomass and solar; and

 – Self generation including solar panels and  

hydroelectric plant.

CARBON EMISSIONS

Total CO2e by type

42%

Sum of CO2e 
(tonnes)

8,840

5,713

Europe 

1,485

International

4,757

562

4,608

58%

North America

0

3,000

6,000

9,000

12,000

15,000

Combustion of fuel and 
operation of facilities

Electricity, heat, steam and 
cooling purchased for own use

10,887

15,078

Combustion of fuel and operation of facilities

Electricity, heat, steam and cooling purchased for own use

56

The Sage Group plc | Annual Report & Accounts 2015 Championing Business

We believe in doing business the right way. Small & Medium Businesses are the lifeblood of economies 
around the world. Despite their contribution to the global economy, we know that small businesses 
can struggle to be heard by those debating and deciding the policy issues that affect them. Wherever 
possible, we campaign to improve the business environment for our customers. 

Time to pay fair
Small businesses continue to be affected by late payments. 
Our latest research from canvassing over 300 small 
business owners in the UK this year, showed that more 
than two thirds of firms (68%) have to wait for 60 days or 
more for payment in 2015 and more than half are having  
to wait for over 90 days to receive the money they are  
owed.  We have launched a Late Payments Manifesto and 
an e-petition to raise awareness of the issue.  At the heart 
of our campaign is a deeply held belief that all people and 
businesses should adhere to 30 day payment terms.

Supporting entrepreneurs
We sponsored Web Summit 2015, the annual technology conference event 
hosted this year in Dublin that brings together established tech companies, 
exciting start-ups and investors all under one roof. Over 30,000 people from  
100 countries attended across the three day schedule which included  
700 speakers and 1,500 journalists.

We supported the MentorHours program where Stephen Kelly and other 
executives fielded one to one meetings with small business owners, offering 
advice on running and managing their businesses.

Supporting women in business
We are proud sponsors of the Women’s Leadership 
Exchange (“WLE”) in the US which offers conferences for 
women business owners to connect them with a network 
of advisers, business experts and corporate leaders. The 
WLE mission is to provide the knowledge, the tools and  
the connections women need to be successful in their  
own businesses. Jennifer Warawa, Global VP Product 
Marketing for the Accountants channel, spoke at the 
Boston WLE Summit in September 2015, offering her 
perspective as a successful leader within Sage.

Raising awareness for entrepreneurs
We are a founding member of the campaign lobbying  
to have National Entrepreneurs Day nationally recognised 
in Canada. Far more than just a celebration, we want to 
promote widespread awareness by harnessing partnerships 
with innovation centres, corporations, accelerators, 
schools, government, and in the media to support  
small businesses. 

57

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTThe Sage Group plc | Annual Report & Accounts 2015Directors’ approval of strategic report

Our 2015 Strategic report, from page 2 to page 57, has been reviewed and approved by the  
Board of Directors on 2 December 2015.

Steve Hare
Chief Financial Officer

58
58

The Sage Group plc | Annual Report & Accounts 2015

Chairman’s introduction to corporate governance

Sound governance is integral  
to Sage achieving its ambition

DEAR SHAREHOLDERS,

The Board of the Company is committed to ensuring that it provides 
effective leadership and promotes uncompromising ethical standards. 
One of the ways in which the Board achieves this is by requiring that 
good governance principles and practices are adhered to throughout 
the Company. The Board determined that the following is a helpful 
summary of its role.

Good governance is about helping to run the Company well. It involves 
ensuring that an effective internal framework of systems and controls  
is put in place which clearly defines authority and accountability and 
promotes success whilst permitting the management of risk to 
appropriate levels.

It also involves the exercise of judgement as to the definitions of 
success for the Company, the levels of risk we are willing to take to 
achieve that success and the levels of delegation to the executive. The 
exercise of this judgement is the responsibility of the Board and involves 
consideration of processes and assumptions as well as outcomes.

It also involves the creation of a sensitive interface for the views of 
shareholders and other stakeholders to be given appropriate 
consideration when reaching these judgements.

The executive team is required to provide such information to the  
Board as the Board needs to enable it to exercise its judgement over 
these matters. It must also evidence appropriate process. There is a very 
fine distinction between the approval of processes and their definition. 
Only exceptionally would the Board intervene to initiate or define.

The Board also sets the tone for the Company. The way in which it 
conducts itself, its attitude to ethical matters, its definition of success 
and the assessment of appropriate risk, all define the atmosphere within 
which the executive team works.

Compliance with the UK Corporate  
Governance Code 2014 (“the Code”)  
and its statement requirements
Throughout the financial year ended 30 
September 2015 and to the date of this report, 
Sage has complied with the provisions of the 
Code. The Code is publicly available at the  
website of the UK Financial Reporting Council  
at www.frc.org.uk. This corporate governance 
section of the Annual Report & Accounts 
describes how we have applied the principles  
of the Code.

Good corporate governance is not about adhering to codes of practice 
(although adherence may constitute a part of the evidence of good 
governance) but rather about the exercise of a mindset to do what is 
right. One of the challenges facing any Board is the way in which the 
non-executive and the executive directors interact. It is clear that they 
each have the same legal responsibility but it is generally unrealistic to 
expect executive directors to speak individually with the same freedom 
as the non-executive directors. Equally, executive directors who just  
“toe the executive line” in contradiction to their own views may not be 
effectively contributing to good governance. A well-functioning Board 
needs to find the right balance between hearing the collective executive 
view, being aware of the natural internal tensions in an executive team 
and allowing independent input from the non-executive directors. 

One of the consequences of both increasing the watchdog role of  
the Board and finding this balance between individuality and team 
behaviour is driving more and more Boards to have fewer and fewer 
executive directors. In our circumstances, the reduced Board size  
works effectively and an appropriate balance is struck.

Notwithstanding the tensions created by many external expectations, 
which may be wholly or in part unrealistic, a successful Board should, 
ideally, be composed of a diverse group of respected, experienced  
and competent people who coalesce around a common purpose of 
promoting the long-term success of the Company, provide a unified 
vision of the definitions of success and appropriate risk, endeavour  
to support management (i.e. those who honestly criticise at times  
but encourage all the time) and who create confidence in all 
stakeholders in the integrity of the business.

Donald Brydon, CBE
Chairman

59

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTBoard of Directors

Knowledge and experience

Donald Brydon (70)

Stephen Kelly (53)

Steve Hare (54)

Ruth Markland (62)

Chairman

Chief Executive Officer – 
Executive Director

Chief Financial Officer – 
Executive Director

Senior Independent  
Non-executive Director

Appointed to the Board: 
6 July 2012

Appointed to the Board:
5 November 2014

Appointed to the Board: 
3 January 2014

Appointed to the Board:
13 September 2006

Experience:
Donald had a 20 year career with 
Barclays Group, during which  
time he was Chairman and Chief 
Executive of BZW Investment 
Management, followed by  
15 years with the AXA Group, 
including the posts of Chairman 
and Chief Executive of AXA 
Investment Managers and 
Chairman of AXA Framlington.  
He has also recently chaired  
the London Metal Exchange, 
Amersham plc, Taylor Nelson 
Sofres plc, the ifs School of 
Finance, Smiths Group plc and  
is a past Chairman of EveryChild. 
Donald has also served as  
Senior Independent Director of 
Allied Domecq plc and Scottish 
Power plc. On 19 June 2015 he 
became a director of the London 
Stock Exchange plc, becoming 
Chairman of the Board on  
1 July 2015. Donald was, until  
1 September 2015, the Chairman  
of Royal Mail plc. 

Other current appointments:
 – London Stock Exchange Plc  – 

Chairman

 – Medical Research Council – 

Chairman

Board Committees:
 – Nomination Committee 

(Chairman)

 – Remuneration Committee

60

Experience:
Stephen has over 30 years’ 
leadership experience in the  
Small & Medium Business  
and technology sectors. He  
has previously served as Chief 
Executive Officer of two high-
growth, public software 
companies – NASDAQ listed 
Chordiant Software, Inc. from 
2001 to 2005 and LSE listed Micro 
Focus International plc from 2006 
to 2010. In 2012 he was appointed 
Chief Operating Officer for UK 
Government where he was the 
most senior executive responsible 
for the UK Government’s 
Efficiency & Reform agenda, 
including Digital, Commercial,  
IT and Small & Medium 
Business strategies. 

Stephen has been an angel 
investor and director in a number 
of high growth start-ups 
(including Deloitte UK Technology 
Fast 50 Award winners).

Experience:
Prior to joining Sage, Steve was 
Operating Partner and Co-Head of 
the Portfolio Support Group at the 
private equity firm Apax Partners, 
which he joined in 2009. Before 
his work at Apax Partners, he built 
over 10 years’ experience leading 
the finance function for three 
listed UK companies culminating 
as CFO for FTSE 100 company 
Invensys plc from 2006 to 2009. 
Between 2004 and 2006 Steve 
was Group Finance Director for 
Spectris plc, the FTSE 250 
precision instrumentation and 
controls company and from 1997 
to 2003 he was with Marconi plc, 
serving as CFO from 2001. 

Steve qualified as a Chartered 
Accountant in 1985 with  
Ernst & Whinney, now part  
of Ernst & Young.

Experience:
Ruth has over 30 years’ 
experience of international 
services businesses, and has  
held a number of non-executive 
director positions. She joined 
Freshfields in 1977 and served  
as Managing Partner of Asia at 
Freshfields Bruckhaus Deringer 
from 1996 to 2003. She also 
served as the Chairman of the 
Board of Trustees at the WRVS 
until November 2012. 

Other current appointments:
 – Deloitte LLP – Independent 

Non-executive board member 

 – Standard Chartered plc – 
Senior Independent  
Non-executive Director

 – Arcadis NV – member  

of the Supervisory Board 

Board Committees:
 – Audit and Risk Committee

 – Nomination Committee

 – Remuneration Committee

Changes to the Board
In the financial year to 30 September 2015 and to the date of this report, there have been the following 
changes to the Board of Directors:

Executive directors

Guy Berruyer

Stephen Kelly

CEO

CEO

Retired 5 November 2014

Appointed on 5 November 2014

The Sage Group plc | Annual Report & Accounts 2015Inna Kuznetsova (47)

Jonathan Howell (53)

Neil Berkett (60)

Drummond Hall (66)

Independent  
Non-executive Director

Independent  
Non-executive Director

Independent  
Non-executive Director

Independent  
Non-executive Director

Appointed to the Board: 
6 March 2014

Appointed to the Board: 
15 May 2013

Appointed to the Board: 
5 July 2013

Appointed to the Board: 
1 January 2014 

Experience:
Inna is former Chief Commercial 
Officer and Executive Board 
member at CEVA Logistics, where 
she worked from 2012 until 2014. 
Prior to joining CEVA, Inna spent 
19 years at IBM, where she held a 
number of different roles focusing 
on building and running strong 
organisations in sales, business 
development and marketing, 
culminating as Vice-President, 
Marketing & Sales Enablement, 
IBM Systems Software and ISVs. 

Experience:
Jonathan is currently Group 
Finance Director of Close 
Brothers Group plc, joining in 
February 2008, and previously 
held the same position at the 
London Stock Exchange Group 
plc from 1999. Jonathan has also 
been a non-executive director of 
EMAP plc and Chairman of FTSE 
International. The early part of his 
career was at Price Waterhouse 
where he qualified as a chartered 
accountant. 

Other current appointments:
 – INTTRA – President,  
INTTRA Marketplace

Other current appointments:
 – Close Brothers Group plc – 
Group Finance Director

Board Committees:
 – Audit and Risk Committee

 – Nomination Committee

 – Remuneration Committee

Board Committees:
 – Audit and Risk Committee 

(Chairman)

 – Nomination Committee

 – Remuneration Committee

Experience:
Drummond was previously Chief 
Executive of Dairy Crest Group plc 
from 2002 to 2006, having joined 
the Company in 1991. Prior to this 
the majority of his career was 
spent with Procter and Gamble, 
Mars and PepsiCo. Drummond 
was a non-executive director  
of Mitchells & Butlers plc from 
July 2004 to January 2010 and 
Chairman from June 2008 to 
November 2009. 

Other current appointments:
 – WH Smith plc –  

Senior Independent  
Non-executive Director

 – First Group plc – 

Senior Independent  
Non-executive Director

Board Committees:
 – Audit and Risk Committee

 – Nomination Committee

 – Remuneration Committee 

(Chairman)

Experience:
Neil has over 30 years’ experience 
in a wide range of highly 
competitive consumer industries. 
Most recently, he was Chief 
Executive of Virgin Media Group 
from March 2008 to June 2013, 
having joined ntl, Virgin Media’s 
predecessor, as Chief Operating 
Officer in September 2005. Before 
ntl he was Managing Director, 
Distribution, at Lloyds TSB plc.  
His previous roles include Chief 
Operating Officer at Prudential 
Assurance Company Ltd UK, 
Head of Retail at St George Bank, 
Senior General Manager at the 
Australian division of Citibank 
Limited, Chief Executive at 
Eastwest Airlines Australia  
and Financial Controller at  
ICL Australia. 

Other current appointments:
 – Guardian Media Group – 

Chairman

 – Bank of Queensland Ltd – 
Non-executive Director

 – NSPCC – member of the  

Board of Trustees

Board Committees:
 – Audit and Risk Committee

 – Nomination Committee

 – Remuneration Committee

61

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTExecutive Committee

From left to right:
Brendan Flattery, Santiago Solanas, Anna Campopiano, Steve Hare, Stephen Kelly, Ivan Epstein, Sandra Campopiano, Klaus-Michael Vogelberg, Michael Robinson, Marc Scheipe

Klaus-Michael Vogelberg (50)
Chief Technology Officer
Based: UK
Experience: Responsible for Sage’s global technology strategy and software 
architecture, Klaus-Michael is also Acting Chief Technology Officer for Sage 
Europe.  From 2004 to 2007 he was R&D Director for Sage UK and Ireland. 
Klaus-Michael joined us when Sage acquired the German KHK Software 
group in 1997, where he was R&D Director and a partner.

A software entrepreneur, Klaus-Michael set-up his first business aged  
19 while studying aeronautical engineering and national economics. 
Klaus-Michael is based in the UK.

Stephen Kelly (53)
Chief Executive Officer, Board of Directors 
For Stephen Kelly’s skills and experience see page 60.

Steve Hare (54) 
Chief Financial Officer, Board of Directors 
For Steve Hare’s skills and experience see page 60.

Sandra Campopiano (57)
Chief People Officer
Based: UK
Experience: Sandra was appointed as Global Chief People Officer 
in September 2015 and joins us with over 20 years of HR experience in  
global businesses, including senior leadership roles at Premier Farnell,  
Arrow Electronics, Barclays, Psion and, most recently, Thomas Cook.  
Sandra is also a non-executive Director at Kingston University. In 2005  
she completed an MBA at the University of Surrey and in 2010 she was 
awarded human resources director of the year by HR Magazine, recognising 
how she led the HR team to support the transformation of Premier Farnell. 
Sandra supports the Young Enterprise – Women in Business Programme  
by mentoring and encouraging young female entrepreneurs to start their 
own business. 

62

The Sage Group plc | Annual Report & Accounts 2015Santiago Solanas (47)
Chief Marketing Officer
Based: Spain
Experience: Santiago was appointed Chief Marketing Officer in September 
2014. He joined Sage in 2007 to lead the Start-up and Small Business Division 
in Spain and was appointed Chief Executive Officer of Sage Spain in 2010. 
During this time he renewed the leadership team, increasing the efficiency  
of the business and returning it to growth, as well as leading the 
Accountants Segment in Europe. He recently led the roll-out of Sage’s brand 
campaign across Europe. Prior to Sage, Santiago spent 20 years working in 
the IT and software industry, across the globe, in sales, marketing and 
management roles at IBM, Microsoft and Oracle, where he was responsible 
for the co-ordination and leadership of the technology business in the SMB 
market in Europe as Senior Director SMB Program Office EMEA. Santiago 
has also spent 4 years in two technology start-ups backed by Telefonica  
and Santander. Santiago is an active supporter of SMEs. He is a mentor  
for women in business and start-ups, and speaks at a number of SME forums 
in Spain. He holds an MSc. in Telecommunications Engineering from the 
Polytechnic University of Madrid (UPM) and also attended the Harvard 
Business School Advanced Management Program. 

Anna Campopiano (52)
Interim Chief Communications Officer
Based: UK
Experience: Anna joined Sage in October 2015 as Interim Chief 
Communications Officer. She is responsible for all aspects of the Company’s 
communications to colleagues and external stakeholders. Anna, who has  
an Honours Degree in Economics from the University of Manchester and  
an MBA, joined Sage from Thomas Cook Group where she was Group  
Head of Central Communications for the last three years.

Anna has considerable experience in strategic communications during 
organizational restructurings and is a fellow of the RSA. Her previous 
experience includes working for a private equity backed technology 
solutions provider, Vertex, and she was Director of Corporate Affairs at  
The London Metal Exchange for four years. 

Marc Scheipe (47)
Interim President, Sage North America
Based: US
Experience: Marc serves as Interim President and CFO for Sage North 
America. Marc is an accomplished business leader, with more than 20 years 
of financial services experience focused on financial management, strategy 
development, process improvement and sales/operations leadership. From 
holding leadership positions at large financial institutions to owning and 
running a small business, Marc has served in a broad spectrum of roles. 
Throughout his career, he has worked extensively with small businesses  
and entrepreneurs, and brings a unique perspective to his role at Sage.  
Marc is a distinguished graduate of the U.S. Naval Academy and earned  
his MBA from Harvard Business School. While in the Navy, he attained the 
rank of lieutenant commander and held various roles in operations, training, 
and maintenance.

Brendan Flattery (51) 
President, Europe
Based: UK
Experience: In his current role as President, Sage Europe, Brendan is 
responsible for leading Sage’s European business and he has over 25 years’ 
experience across public and private companies in a variety of industries. 
Brendan has first-hand experience of being involved in a small business.  
An entrepreneur at heart, he served as Managing Director of two venture 
capitalist backed IT businesses, and also successfully ran his own small 
business before joining Sage in 2003 as Managing Director of Sage UK 
Accountants Segment. Brendan has worked in every segment of the UKI 
business before being appointed CEO of Sage UK and Ireland in 2011 in a  
role which saw him take a strategic lead for the European Start-up and  
Small Business Segment, Sage Pay and Sage One globally. Brendan is 
passionate about supporting people’s success, both within the business  
and for the SMEs we work with. He is a vocal supporter of SMEs and has 
campaigned to close the mentoring gap in the UK and Ireland since 2013. 
Brendan graduated from Aberystwyth University and qualified as a chartered 
accountant with KPMG. 

Ivan Epstein (55)
President, International
Based: South Africa
Experience: Ivan leads Sage’s businesses across Australia, Africa, the 
Middle East, Asia and Latin America, which include some of Sage’s highest 
growth countries. Starting his career at Price Waterhouse, Ivan then 
co-founded Softline in 1988, leading it from start-up to a listing on the 
Johannesburg Stock Exchange in 1997. Softline was delisted and acquired  
by Sage in 2003, when Ivan joined the Executive Committee as CEO of the 
Southern Hemisphere, becoming CEO of AAMEA in 2010. Amongst his 
accomplishments, Ivan has been awarded the Ernst & Young “South  
Africa’s Best Entrepreneur” accolade in 1999/2000 in recognition of his 
entrepreneurial attributes and contribution to South African business.  
He was also awarded the Computer Society South Africa “IT Personality  
of the Year” accolade in 2009 for his contribution to the IT sector. 

Michael Robinson (54)
Company Secretary and Group Legal Director
Based: UK
Experience: Michael joined Sage in 2002 as Company Secretary and Group 
Legal Director. After reading Law at Oxford, Michael qualified as a solicitor  
and spent 15 years at one of the UK’s largest law firms.  

63

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTCorporate governance report

Our Governance framework

The role of the Board and its committees

Board

Strategy development, growing shareholder value, oversight and control, and corporate governance 
Our Board provides leadership to the business as a whole to drive it forward for the benefit, and having regard to the views, of its shareholders 
and other stakeholders.

The Board sets Sage’s risk appetite and retains overall responsibility for risk management and internal controls systems, ensuring there are 
processes in place to identify and manage the group’s principal risks.

The Board sets the strategy for the business. It has delegated the authority to manage the business to Stephen Kelly, Chief Executive Officer, 
who delegates specific responsibilities to members of the Executive Committee, including the development and implementation of strategy.

The Board also delegates other matters to Board committees and management as appropriate.

Audit and Risk 
Committee

Nomination Committee

Remuneration 
Committee

Chief Executive Officer

To oversee the Group’s 
financial reporting, risk 
management and internal 
control procedures and the 
work of its internal and 
external auditors.

To review the composition  
of the Board and plan for  
its progressive refreshing 
with regard to balance  
and structure as well  
as succession planning.

To determine the framework, 
policy and levels of 
remuneration and make 
recommendations to the 
Board on the remuneration 
of the Chief Executive 
Officer, Chairman, executive 
directors, the Company 
Secretary and senior 
executives.

Pages 69 to 72

Page 73

Pages 74 to 92

Executive Committee

Developing and 
implementing strategy, 
operational plans, budgets, 
policies and procedures; 
monitoring operating and 
financial performance; 
assessing and controlling 
risks; prioritising and 
allocating resources; and 
monitoring competitive 
forces in each area of 
operation.

Board and Committee meetings and attendance

Director

Donald Brydon

Stephen Kelly

Steve Hare

Ruth Markland

Drummond Hall

Jonathan Howell

Neil Berkett

Inna Kuznetsova

Board

Audit and Risk
Committee

Nomination
Committee

Remuneration
Committee

6/6

6/6

6/6

6/6

6/6

6/6

6/6

6/6

–

–

–

4/4

4/4

4/4

4/4

4/4

2/2

–

–

2/2

2/2

2/2

2/2

2/2

7/7

–

–

6/7

6/7

7/7

6/7

6/7

The terms of reference of each 
committee, which are reviewed 
on an annual basis, can be found 
on our website.

The Board and each committee 
are satisfied that they receive 
sufficient, reliable and timely 
information in advance of 
meetings and are provided  
with all necessary resources  
and expertise to enable them  
to fulfil their responsibilities  
and undertake their duties in  
an effective manner. The Board 
has formally adopted a schedule 
of matters reserved for it for 
decision. This schedule is 
reviewed periodically, was last 
reviewed on 28 September 2015 
and is available via our website. 

64

The Sage Group plc | Annual Report & Accounts 2015Board roles

Chairman
Responsible for leading  
the Board, its effectiveness 
and governance 

The Chairman is responsible for leading the Board, its effectiveness and governance and for monitoring 
and measuring the implementation of strategy. The role of Chairman also carries a particular 
responsibility to monitor and assess Sage’s corporate governance practices. 

To ensure a proper dialogue with directors, the Chairman holds meetings with the non-executive 
directors without the executive directors to assess their views. In addition, the non-executive directors 
have met without the Chairman present to appraise the Chairman’s performance. These meetings 
without the Chairman are chaired by the Senior Independent Director.

The Chairman also ensures that shareholder engagement is discussed at each meeting of the Board  
and that all shareholders have access to the non-executive directors, through a request to the Chairman 
or the Company Secretary.

Chief Executive Officer
Responsible for the 
formulation of strategy  
and running of the Group

The responsibilities of the Chief Executive Officer include:

 – the design, development and agreement of strategy with the Board

 – implementation of the strategy and policy and the running of the Group

 – managing the overall performance of Sage, concentrating on revenue and profitability as well  

as capital expenditure

The Chief Executive Officer also identifies acquisitions and monitors competitive forces, as well as 
ensuring an effective and motivated leadership team. 

The Chief Executive Officer chairs the Executive Committee and maintains a close working relationship 
with the Chairman.

Senior Independent 
Director
Discusses any concerns 
with shareholders  
that cannot be  
resolved through  
the normal channels  
of communication

The role of Senior Independent Director is:

 – to provide a point of contact for those shareholders who wish to raise issues with the Board,  

other than through the Chairman

 – together with the other independent non-executive directors, to evaluate the performance  

of the Chairman

The Senior Independent Director is available to consult with shareholders.

Company Secretary
Ensures good information 
flows to the Board and its 
committees and between 
senior management and 
non-executive directors

The Company Secretary is available to all directors to provide advice and assistance, and is responsible 
for providing governance advice to the Board. 

The Company Secretary ensures Board procedures are complied with, that applicable rules and 
regulations are followed and acts as secretary to the Board and all of the committees. Minutes of all 
meetings are circulated to all directors. He facilitates the induction of new directors and assists with 
professional development as required. 

The appointment and removal of the Company Secretary is a matter for the Board as a whole.

The roles of the Chairman and the Chief Executive Officer are quite distinct from one another and are clearly defined in written terms of reference 
for each role. These terms of reference are available on our website at www.sage.com.

65

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTCorporate governance report continued

Focus of the Board for the year 
In the year under review, the Board’s focus has been on strategy and 
ensuring that the structures, capabilities and reports are in place to 
support the Group strategy. The Board has received regular reports  
from both the Chief Executive Officer and the Chief Financial Officer.

Tenure

12.5%

75%

In particular, in response to continued external changes discussed  
in the strategic report, time has been spent considering:

12.5%

 – Our evolving strategy as discussed at our capital markets day

 – Our global products including our strategy around these

 – Our payments businesses and our strategy around these businesses

 – The areas of risk across our businesses

Actions taken to minimise the principal risks faced by Sage, as described 
on pages 36 to 43, have also been regularly discussed and the Board has 
looked at succession issues, particularly in light of recent and on-going 
changes within our executive teams. 

The Board meets not less than six times per year. During this year,  
it met six times. 

Board composition
The Board is made up of the Chairman, Chief Executive Officer,  
Chief Financial Officer and five independent non-executive directors. 
The directors have a range of experience and can bring independent 
judgement to bear on issues of strategy, performance, resources  
and standards of conduct. This experience and judgement is  
considered vital to our success. It is the balance of skills, experience, 
independence and knowledge of those directors which ensures the 
duties and responsibilities of the Board and its committees are 
discharged effectively. 

The Board monitors the independence of its non-executive directors, 
particularly those who have given long service. Having reviewed the 
current Board, the non-executive directors are all considered to be 
independent. Donald Brydon was considered independent at the  
date of his appointment. 

Ms Ruth Markland completed nine years of service on the Board  
in September 2015. Her experience as the longest serving Board 
member provides valuable insight, knowledge and continuity.  
Having considered Ms Markland’s independent focus on the  
issues which the Board addresses as evidenced by her contributions  
at Board meetings, the Board unanimously considers that  
Ms Markland continues to be independent. 

During the year, Donald Brydon retired from his role as chairman of the 
Royal Mail plc and became chairman of the London Stock Exchange plc. 
Taking into account these changes, the Board considers Mr Brydon has 
appropriate time and resource to devote to his role as chairman of Sage. 

All directors are subject to election or re-election by shareholders  
at each Annual General Meeting.

66

0 - 2 years

3 - 6 years

7 - 9 years

2015 

75%

12.5%

12.5%

Gender

75%

25%

Male

Female

Executive/Non-executive

25%

Executive

75%

Non-executive

2015 

75%

25%

2015 

25%

75%

Diversity
The Board has due regard for the benefits of diversity in its membership, 
and strives to maintain the right diversity balance. The Chairman seeks 
to ensure that the composition of the Board includes individuals with 
deep knowledge and experience, bringing a wide range of perspectives 
to the business. 

Sage continues to support the aims and objectives of The Davies Report 
on Women on Boards. The Board, as at the date of this Annual Report & 
Accounts, comprises 25% women (2014: 25%). The Board must continue 
to provide strong leadership at Sage, and, therefore, continues to 
appoint only the most appropriate candidates to the Board.

Whilst applying this policy in the Group, no measurable objectives  
have been set. Further details of our policies in this area are set out  
on page 54.

The Sage Group plc | Annual Report & Accounts 2015Conflicts of interest
The Board operates a policy to identify and, where appropriate, manage 
conflicts or potential conflicts of interest. At each Board meeting,  
the Board considers a register of interests and potential conflicts  
of directors and gives, when appropriate, any necessary approvals.  
There are safeguards which will apply when directors decide whether  
to authorise a conflict or potential conflict, with only those directors 
who have no interest in the matter taking the decision. No conflicts  
of interest have been identified during the year. 

Board effectiveness
The Board has adopted a written set of objectives for the financial year, 
against which it assesses progress at each meeting. This ensures that 
the Board focuses on key issues relevant to Sage and can monitor 
progress in all these areas.

Board and committee papers which are clear, focused and relevant 
ensure that the Board has the information it needs to consider the 
issues relevant to the business. The papers are issued on a timely  
basis to ensure that the Board and its committees have ample time  
to consider and digest their contents and that the Board has the 
information it needs to discharge its duties. Regular attendance at 
Board meetings by key executives ensures that the Board has the 
opportunity to discuss the risks and opportunities within our business 
with leaders from across the Group.

In order to increase their knowledge of the business and expand their 
contacts with executives around the Group, the non-executive directors 
regularly visit the operating companies around the world to meet with 
senior executives and to be briefed on the particular issues faced by  
the business in that region. All of the Board attended the Summit 
Conference held by the Group in New Orleans in July 2015, the largest 
convention for small businesses around the world, at which they met 
customers and prospective customers, Sage employees and other 
stakeholders from the 64 countries represented at the convention.  
A number of directors also attended the Capital Markets Day in London  
in June 2015 at which they met many investors in the Group and were 
able to discuss with them the Group’s strategy.

Performance evaluation
The Board recognises the importance of reviewing its practices and 
performance on a regular basis and has evaluated its performance  
and that of its committees and individual members. In the past, the 
Board evaluated its performance in a number of different ways including 
detailed questionnaires and discussions between individual directors 
and the Chairman. In the previous financial year, the Board used an 
independent third party. This financial year, the Chairman undertook  
the evaluation through a detailed questionnaire which each director 
completed relating to the Board, its role and the interaction of its 
members. This questionnaire was then used as the basis for individual 
interviews with each director.

The results and outcomes of the review were discussed by the Board  
as a whole. Key topics during these discussions included Board 
composition, diversity including gender diversity, the frequency and 
content of Board meetings and the supporting documentation, and 
succession. As a result, new Board objectives have been set, taking  
into account the findings from the review. In addition to the Board 
review, the Chairman’s performance was evaluated by the Senior 
Independent Director through correspondence and discussion with  
the Chairman and the other directors and was found to be effective.  
The Board was of the view that, noting the changes in his role outside  
of Sage, he continued to devote the appropriate time to his role as an 
effective chairman.

Induction and professional development
To ensure a full understanding of Sage is developed, new Board 
members undergo a full, formal and tailored induction programme. 

During the year, Stephen Kelly received such an induction,  
which included:

 – A full day meeting a team of our senior executives at a Group  

and operating company level

 – Visits to our business in the US and meetings with the heads of  

the European business

 – Bespoke training as deemed necessary based on individual needs

To assist the Board in undertaking its responsibilities, training is available 
to all directors and training needs are assessed as part of the Board 
evaluation procedure. All directors have access to the advice and 
services of the Company Secretary who ensures that directors take 
independent professional advice when it is judged necessary in order  
to discharge their responsibilities as directors.

Board meetings are held at our operating companies both inside  
and outside the UK. Non-executive directors also visit our overseas 
operations on a regular basis. This provides the Board and individual 
non-executive directors with the opportunity to broaden their 
understanding of Sage and the key markets in which we operate.

Risk management and internal controls 
The Board retains overall responsibility for setting Sage’s risk appetite, 
and for risk management and internal control systems. In accordance 
with section C.2.3 of the UK Corporate Governance Code the Board is 
responsible for reviewing their effectiveness, and confirms that:

 –  there is an on-going process for identifying, evaluating, and managing 

the principal risks faced by the Company

 –  the systems have been in place for the year under review and up  

to the date of approval of the Annual Report and Accounts

 –  they are regularly reviewed by the Board

 –  the systems accord with the FRC guidance on risk management, 

internal control and related financial and business reporting.

During 2015 the Board has directly, and through delegated authority to 
the Executive Committee and Audit and Risk Committee, overseen and 
reviewed the performance and evolution of risk management activities 
and practices and internal control systems within Sage. Through both  
its on-going involvement and overview in risk management and internal 
control activities, the Board is satisfied that the risk management and 
internal controls systems in place remain effective.

The Board continues to support the on-going development of risk 
management and internal controls to ensure that they remain effective 
as the business continues to evolve under the Sage 2020 Strategy. 
Details can be found in both the Audit and Risk Committee section  
of this report on pages 69-72 and the Balancing Risks and Rewards 
section on pages 36-43.

67

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTCorporate governance report continued

Whistleblowing
A whistleblowing telephone hotline service operates in all of our 
operating companies, allowing employees to raise concerns in relation 
to dishonesty or malpractice on an entirely confidential basis. The Audit 
and Risk Committee receives regular reports on any matters raised 
through these services and monitors the use throughout the Group.

Internal Audit
Internal Audit activities are provided by an in-house team supplemented 
under co-source agreements by third-party providers. The role of  
Head of Internal Audit is undertaken by the Group Risk and Assurance 
Director who has a direct reporting line to the Audit and Risk Committee 
and its Chairman in order to ensure independence.

Quality and integrity of personnel
The integrity and competence of personnel is ensured through high 
recruitment standards and the provision of subsequent training and 
development. High quality personnel are seen as an essential part  
of the control environment.

Internal Audit’s role is to advise management and the Board on the 
extent to which systems of risk management and internal controls  
are effective. 

More information on Internal Audit is set out within the Audit and Risk 
Committee section on page 72.

Management structure
A clearly defined organisational structure exists within which individual 
responsibilities are identified and can be monitored. The management 
of the Group as a whole is delegated to the Chief Executive Officer and 
the Executive Committee, as discussed on page 64. Within the Group 
team there are a number of central administrative functions such as 
Group Treasury, Corporate Communications and Group Legal. These 
functions report to the Board through its executive members and the 
members of the Executive Committee.

A number of Group-wide policies, issued and administered centrally, 
have been set to ensure compliance with key governance standards. 
These policies cover areas such as finance, data protection and mergers 
and acquisitions. The conduct of Sage’s individual businesses is 
delegated to the local executive management teams. Details of the 
authority delegated to local and regional management are set out in a 
delegation of authority matrix which is communicated to management 
throughout Sage. These teams are accountable for the conduct and 
performance of their businesses within the agreed business strategy.

Budgetary process
A comprehensive budgeting system is in place, with annual budgets  
for all operating companies being approved by respective local boards. 
Subsequently the combined budget is subject to consideration and 
approval by the Board. Management information systems provide the 
directors with relevant and timely information required to monitor 
financial performance.

Investment appraisal (including acquisitions)
Budgetary approval and defined authorisation levels regulate capital 
expenditure. As part of the budgetary process the Board considers 
proposals for research and development programmes. Acquisition 
activity is subject to internal guidelines governing investment  
appraisal criteria, financial targets, negotiation, execution and  
post-acquisition management.

Monitoring and review
There are processes in place to monitor the system of internal controls 
and to report any significant control failings or weaknesses and planned 
mitigating actions. These processes include:

 – On an on-going basis, the Sage operating companies certify that 
Sage’s policy requirements have been received and understood

 – Management representations covering compliance with relevant 
policies and the accuracy of financial information are collated on  
an annual basis

Relations with shareholders
Communication with shareholders is given high priority. A full Annual 
Report & Accounts is sent to all shareholders who wish to receive one 
and all information on Sage’s activities, published financial results and 
the Annual Report & Accounts can be found on our website. There is 
regular dialogue with individual institutional shareholders and there are 
presentations to analysts after our announcement of the year-end and 
half-year results. 

At each meeting, the Board receives an update on presentations to 
investors and communications from shareholders to ensure that the 
Board has an understanding of their views. The Annual General Meeting 
is used to communicate with private and institutional investors and the 
Board welcomes their participation.

In addition, during this financial year, on 24 June 2015 Sage held a 
Capital Markets Day for investors during which we outlined our future 
strategy and  operational implementation plans, as well as our ambition 
for the future. A suite of key performance indicators was also provided, 
on which the success of the business in the future will be judged. For 
more details please see the discussion on page 28.

Information included in the Directors’ report 
Certain information, fulfilling certain requirements of the Corporate 
Governance Statement, can be found in the Directors’ report and is 
incorporated into this Corporate governance section by reference. 

For reference, relevant sections of the Director’s report are:

 – Substantial shareholdings

 – Deadlines for voting rights

 – Repurchase of shares

 – Amendment of the Company’s articles of association

 – Appointment and replacement of directors

 – Powers of the directors

By order of the Board

M J Robinson
Company Secretary

2 December 2015

68

The Sage Group plc | Annual Report & Accounts 2015Audit and Risk Committee

“ Our priority is ensuring that the highest 
standards of governance are maintained 
across all areas of the business.”

—  Jonathan Howell 

Chairman of the Audit and Risk Committee

The five members of the Audit and Risk Committee are all independent 
non-executive directors with a wide range of relevant business 
experience, and have the expertise necessary to meet the Committee’s 
responsibilities which are defined in its terms of reference. An overview 
of the knowledge and experience of each of the five Committee 
members can be found on pages 60 and 61 of this report.

The Code requires that the Committee has at least one member  
with recent and relevant financial experience, and the Board is  
satisfied that the Chairman meets these requirements, being a  
qualified chartered accountant and the Group Finance Director  
at Close Brothers Group plc.

The Committee met four times over the course of the year, in line  
with its terms of reference. All Committee members attended every 
meeting, and were joined at each meeting by the Chairman of the  
Board, the Chief Executive Officer and the Chief Financial Officer.  
The Chairman reports to the Board on key matters arising after each  
of these meetings. At each meeting, the Committee normally meets 
with the external auditor and the Group Risk and Assurance Director  
without management being present.

Outside these formal meetings, the Chairman meets on a regular  
basis with the Chief Financial Officer, the external auditor, the Group 
Risk and Assurance Director and the Group Financial Controller. The 
Chairman and other Committee members have also met with finance 
colleagues around the Group during country visits. Additionally, the 
Chairman has an open invitation to attend any meeting of the Global 
Risk Committee or Regional Risk Committees.

Activities during the year
During 2015, the Committee has been focused on a number of areas 
across financial reporting, risk management, internal controls  
and assurance ensuring that the controls environment has been 
appropriately considered as the Group moves from a federated 
governance framework to the global governance framework  
needed to support our growth ambition. 

Financial Reporting
In respect of financial reporting, the Committee reviewed the interim and 
annual financial statements and considered the significant accounting 
and reporting matters set out below. In addition, the Committee reviewed 
management’s response to the constructive enquiry received from the 
FRC, which is now closed, in respect of the Group’s 2014 Annual Report 
and Accounts and the resulting improvements to disclosure.

69

Audit and Risk Committee Membership:
 – Jonathan Howell – 

 – Drummond Hall

Chairman

 – Neil Berkett

 – Inna Kuznetsova

 – Ruth Markland

Dear Shareholder
I am pleased to present the 2015 report of the Audit and Risk Committee 
(“the Committee”).

The Committee has amongst its responsibilities the role of supporting  
the Board in setting the Group’s risk appetite and ensuring that there are 
processes in place to identify and manage the Group’s principal risks.  
This has been an area of focus for 2015, which has been a year of 
significant change as the Group begins its journey of transition from  
a set of federated businesses, into a globalised, integrated Group with 
standardised processes, controls and support functions. In addition  
to this, the revised reporting requirements of the Financial Reporting 
Council (“FRC”) have provided the Committee with much to consider  
in ensuring the on-going effectiveness of internal controls, financial  
and business reporting, risk assessment, systems and management, 
going concern and viability.

In responding to these challenges during 2015, the Committee reviewed 
all principal risks and associated appetite statements and metrics at each 
meeting, ensuring these evolved and were aligned to the achievement  
of Sage’s strategic objectives, and assessed the adequacy of controls  
and the assurance delivered over these identified risks. It monitored the 
effectiveness of the control environment through the review of reports 
from Internal Audit, management and the external auditor, and ensured 
the quality of our financial reporting through review of the interim 
financial statements and the 2015 Annual Report and Accounts.

Composition
The Committee is an essential element of Sage’s governance framework, 
to which the Board has delegated oversight of Sage’s financial reporting, 
risk management and internal control procedures, and the work of 
Internal Audit and the external auditor.

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
Corporate governance report continued

Audit and Risk Committee continued

In performing its review, the Committee considered the work, 
judgements and conclusions of the global finance team and received 
reports from the external auditor setting out its view on the accounting 
treatments included in the financial statements, based on a review  
of the interim financial statements and audit of the annual financial 
statements. This review included assessing the appropriateness of the 
accounting policies and practices, compliance with external financial 
reporting standards and relevant statutory requirements, and reviewing 
the adequacy of disclosures in the financial statements. 

The Committee was also requested by the Board to review and advise 
the Board on whether the Annual Report and Accounts taken as a 

Significant accounting and reporting matters
Matter considered

Action

whole are fair, balanced and understandable and provide the information 
necessary for shareholders to assess Sage’s position and performance, 
business model and strategy. As part of this responsibility, the 
Committee has suggested improvements to, and reviewed the results  
of processes put in place by management to provide the necessary 
assurance including analyses of how the key events of the year have 
been described in the Annual Report. The Committee also received 
representations from management, the output of a review of the 
Strategic Report section of the Annual Report by Internal Audit  
and considered the perspective of the external auditor.

Revenue Recognition
The Group sells its products in many different ways 
across the globe. Ensuring that the Group’s revenue 
recognition policies are both appropriate and 
consistently applied is a key focus of the Committee 
with the transition in business model to selling 
software as a service and the increased focus on 
recurring revenue. Consequently, the Committee 
requested that management undertake a detailed 
review of the accounting practices for revenue 
recognition across the Group.

Goodwill impairment testing
Goodwill is an area of focus for the Committee  
given the materiality of the Group’s goodwill  
balances, the evolution of Sage’s business  
model and the impairment of goodwill in 2014 
relating to the business in Brazil. 

In addition, judgements and assumptions are applied 
in calculating the recoverable amount of the Cash 
Generating Units (“CGUs”) and determining the 
on-going appropriateness of the CGUs being  
used for the purpose of impairment testing.

Viability 
Recent revisions to the UK Corporate Governance 
Code introduced a new requirement for the Board  
to consider the period over which they are able to 
conclude that the Company will remain viable, 
having taken into account severe but plausible risks 
and risk combinations. On account of this being a 
new requirement, the Committee considered this  
to be a significant reporting matter.

The review performed by management covered the revenue accounting for all significant products  
in the major territories across the Group, focussed on the timing of revenue recognition, and the 
treatment of amounts paid to various business partners of the Group which are deducted from revenue.

The Committee reviewed management’s report outlining conclusions from its review and:

 – reviewed the nature and scope of the revenue recognition exercise undertaken by management

 – reviewed and discussed with management the findings and conclusions arising from this exercise

 – considered with management the accounting adjustments and related disclosures in the 2015 

Group financial statements

As set out in note 1 to the financial statements, the revenue recognition exercise led to a change  
in the application of the Group’s accounting policy in two areas:

 – the treatment of payments to independent sales organisations who refer customers to the Group’s 

payments business

 – the re-phasing of the upfront revenue received in relation to products where software does not 

function fully without the customer making on-going payments

The Committee also considered the external auditor findings and reporting on this matter.

The Committee reviewed and considered a detailed report from management on the work undertaken 
and the assessments made in relation to the impairment testing of goodwill. The report considered  
the determination of CGUs, the future performance expectations of the businesses concerned and the 
discount rates applied to future cash flow forecasts.

The Committee also reviewed the assumptions underpinning the impairment of the goodwill relating 
to the business in Brazil. The Committee reviewed and discussed the sensitivity analysis performed by 
management and discussed the impact of the macroeconomic environment in Brazil and its impact  
on the cost of capital assumptions used. This included taking into consideration the views of external 
audit and its valuations specialists.

More information on goodwill impairment is set out in note 1 to the financial statement.

The Committee spent time, at two meetings, reviewing the process undertaken by management to 
support and allow the Directors to make the Group’s viability statement. At its September meeting the 
Committee considered and provided input into the determination of which of the Group’s principal 
risks and combinations thereof might have an impact on the group’s liquidity and solvency. At its 
November meeting, the Committee reviewed the results of management’s scenario modelling and  
the reverse stress testing of these models.

The Group’s approach to producing its viability statement can be found on page 43, with the viability 
statement found on page 93.

Tax provisions
The Group recognises certain provisions and accruals 
in respect of tax which involves a degree of estimation 
and uncertainty for certain items whose tax treatment 
cannot be finally determined until a resolution has 
been reached with the relevant tax authority.

The Committee requested and received a report from management detailing the key uncertain tax 
exposures across the Group against which provisions had been made and the methodologies used  
to determine the appropriate level of each provision based on management’s assessment of the facts 
and circumstances and advice from our external tax advisers. The Committee also received a report 
during the year from the Group Tax Director on the Group’s tax policy, approach to tax management  
and status of compliance.

A particular focus of the Committee was on the recognition of deferred tax assets and in considering 
management’s position, the Committee took into account the work and views of external audit.

More information on tax and tax provisions is set out in note 1 to the financial statements.

70

The Sage Group plc | Annual Report & Accounts 2015The establishment of the Global and Regional Risk Committees during 
the year has enhanced the governance around risk management, to 
support the robust framework that enables the Committee and the 
Board to evaluate on an on-going basis the risk profile of the Group  
and adapt its focus in response to any changes to the risk profile. The 
Chairman of the Committee has an open invitation to attend the Global 
Risk Committee meetings or any of the Regional Risk Committee 
meetings. These structures support the transition of the business to 
‘One Sage’, and embed consistent risk management activities across  
the business. Further detail on these committees is set out on page 37.

To support these governance enhancements, Sage continues to 
develop its risk management team and capability in order to further 
integrate its practices into business activities and to allow it to guide, 
support and challenge the business in support of its intended growth 
and strategy.

Fraud and whistleblowing
Another important component of the Group’s control environment  
are its Whistleblowing arrangements, under which the Committee  
is notified of any matters raised through these arrangements or 
otherwise that relate to financial reporting, the integrity of financial 
management or fraud. There were no cases of fraud which were 
significant or that demonstrated material weaknesses in internal 
controls during the year. Furthermore, to proactively identify control 
failures and to support the Group’s Whistleblowing policy, a programme 
of fraud assessments is undertaken across the business as part of a 
multi-year cycle.

Assurance 
One of the Committee’s primary areas of responsibility is to review  
and approve the nature and scope of the work of the external auditor 
and Internal Audit, and management’s related response. The Committee 
considered and approved the planned activities of Internal Audit along 
with the scope of the work of the external auditor for the year. Regular 
reports were received from both Internal Audit and external auditor  
and discussed by the Committee. 

The Committee is also responsible for ensuring that the external 
auditors are independent and responsible for both the setting and 
monitoring of compliance with the policy on non-audit services.

Our priorities for 2016 include:
 – Overseeing the effective operation of the Global and Regional 

Risk Committees, as they continue to embed risk management 
across ‘One Sage’

 – Monitoring progress of the ‘Excellence in Governance’ initiative 
as it continues to align the group’s governance framework in 
support of our growth ambition

 – Promoting a strong compliance and control based culture, and 
supporting management as they build capacity and capability 
across ‘One Sage’

Risk management and internal controls
The role of the Committee is to assist the Board in matters of risk 
management and internal control. 

The Committee, on behalf of the Board, monitors and reviews the 
effectiveness of risk management systems and related internal controls 
to ensure that issues that have arisen are properly dealt with, ensuring 
that corrective action is taken where necessary, and that going forward 
the systems are fit for purpose. During the year, the Committee:

 – Reviewed the principal risks, their risk appetites and metrics, and 
challenged their alignment to the achievement of the Sage 2020 
strategic objectives. The Committee’s review considered 
management actions and mitigations in place and planned,  
to address these risks

 – Considered the formal output from the Global Risk Committee  

since its first meeting in August 2015

 – Reviewed reports from Global Risk on targeted in-depth reviews  

on selected principal risks as outlined on page 38

 – Reviewed and approved updates to global policies for which  

the Committee is responsible

 – Reviewed Internal Audit and management reports on financial, 

compliance and operational risk matters

 – Reviewed and monitored the implementation of management  

actions to address identified control weakness and improvements

 – Considered cases of fraud and identified control issues to assess 

whether they are significant or demonstrate material weaknesses  
in internal controls

 – Assessed the effectiveness of Internal Audit through an external 

review as outlined in this report

 – Reviewed reports from the external auditor on the Group’s financial 
reporting and internal financial control environment, and any issues 
identified in the course of their work, including observations on 
controls and control weaknesses, and ensured that there is an 
appropriate response from management

At each of the Committee’s meetings an agenda item is reserved for 
relevant, current and important issues. The Committee uses these 
sessions to receive detailed briefings on specific areas of the business, 
and to further their understanding of the risks associated with them. 
During 2015 the Committee received briefings on the Finance Change 
Project which aims to improve the capability and capacity of the Global 
Finance function, the North American Business Financial Controls, and 
an update against our 2020 Strategy. The Committee also considered 
the evolution of our approach to risk management, internal controls  
in our North American payments business and our Excellence in 
Governance initiative.

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Audit and Risk Committee continued

Internal Audit
The Committee reviewed the scope and monitored the results of 
Internal Audit’s activities including the quality and timeliness of 
management responses. A high level Internal Audit plan is approved by 
the Committee at the beginning of the financial year, with subsequent 
quarterly changes to the detailed plan requiring Committee approval. 
Progress against the plan is monitored throughout the year. Significant 
issues identified within Internal Audit reports are considered in detail  
by the Committee along with the appropriateness of mitigation plans  
to resolve those issues.

An Internal Audit charter is in place which outlines the vision, objectives, 
authority, scope and responsibilities of Internal Audit. Performance 
against this charter, and the effectiveness of Internal Audit, is reviewed 
by the Committee on an annual basis. In 2015 an external effectiveness 
review was conducted by PwC which evaluated Internal Audit against 
leading practices and performed an assessment against global Institute 
of Internal Audit standards. This review was presented to the Committee 
and reported that Internal Audit provides a good service to Sage, the 
team is well qualified to provide assurance over core controls which is 
an important requirement for the business and that the fundamentals of 
planning, delivery, reporting and performance management are in place.

Notwithstanding these conclusions, opportunities were identified to 
enhance the scope and performance of work in line with its 2016 
strategy, which was approved by the Committee.

The Committee considers and evaluates the level of Internal Audit 
resource to ensure it is appropriate to provide the required level of 
assurance over the principal risks, processes and controls throughout 
the Group.

External auditor – Ernst & Young LLP (EY)
The Committee reviews and makes recommendations with regard to the 
appointment of the external auditors. In making this recommendation, 
the Committee considers auditor effectiveness and independence, 
partner rotation and any other factors which may impact the Committee’s 
judgement regarding the external auditors’ reappointment. Following the 
formal tender process conducted in 2014, this has been EY’s first year  
as Sage’s external auditor and focus has been placed on assisting  
them develop a good understanding of the business. The Committee 
monitored the conduct and effectiveness of external audit during the 
year through a review of:

 – Experience and expertise of the auditor

 – The fulfilment of the agreed external audit plan and any variations 

from this plan

 – The robustness and perceptiveness of the external auditor  
in their handling of key accounting and audit judgements

 – Interaction between management and the auditor, including  
ensuring that management dedicates sufficient time to the  
audit process

 – Communication with, and support to, the Committee

 – Insights, added value and reports

 – The content of external audit reports

 – Independence, objectivity and scepticism

72

Private meetings were held with the external auditor at each Committee 
meeting to provide additional opportunity for open dialogue and 
feedback from the Committee and the auditor without management 
being present. In addition to these private meetings the Chairman  
meets on a regular basis with the external auditor to facilitate effective 
and timely communication. Further, the Committee received a formal 
statement of independence from the auditor.

Following a review and having given consideration to the performance 
and independence of the external auditor, the Committee has 
recommended to the Board that a resolution to reappoint EY  
be proposed at the 2016 AGM and the Board has accepted and 
endorsed this recommendation.

Non-audit services
The Committee ensured compliance with Sage’s Auditor Independence 
Policy, which was updated during 2015 to reflect the relevant EU 
Regulation / Directives and FRC consultation paper on UK member 
state adoption. The principal requirements of the Auditor Independence 
Policy are that the external auditor may not undertake certain  
prohibited services, which include but are not limited to:

 – tax services

 – bookkeeping and preparation of accounting records and  

financial statements

 – internal audit services

 – payroll services

 – legal and valuation advice

The Committee must approve any individual non-audit services above  
a specific fee value.

The ratio of audit fees to non-audit fees must be within Sage’s  
pre-determined ratio, which is currently that non-audit fees  
for the year must not exceed 70% of the average of the external  
audit fees billed over the previous three years.

Discretion is used, subject to the controls set out above, in obtaining 
non-audit services from the external auditor, although other 
accountancy firms are also used when appropriate. In accordance  
with the Auditor Independence Policy, a cumulative summary of 
non-audit fees paid to the external auditor and Internal Audit third  
party providers is presented to the Committee on a quarterly basis.  
The ratio of non-audit fees for the year to the average of the external 
audit fees over the previous three years was <1%. A breakdown of total 
audit and non-audit fees charged by the auditor for the year under 
review is shown in note 3.2 to the financial statements.

Jonathan Howell
Chairman of the Audit and Risk Committee

2 December 2015

The Sage Group plc | Annual Report & Accounts 2015Nomination Committee

“ The Committee continually evaluates  
the skills, knowledge and experience 
required for a successful board in a 
changing industry.”

—  Donald Brydon 

Chairman of the Nomination Committee

Nomination Committee Membership:
 – Donald Brydon – Chairman

 – Drummond Hall

 – Jonathon Howell

 – Neil Berkett

 – Inna Kuznetsova 

 – Ruth Markland

Key objective 
To review the composition of the Board and to plan for its progressive 
refreshing, with regard to balance and structure. The Committee also 
considers issues of succession.

Committee meetings
The Committee is required, in accordance with its terms of reference,  
to meet at least once per year. During the year, the Committee 
met twice.

Responsibility

Activity

Reviewing the structure of the Board

The Committee dealt with the appointment of a new Chief Executive Officer 

Evaluating the balance of skills, knowledge, 
experience and diversity of the Board

The Committee considered the skills, knowledge, independence and experience of the Board and 
reaffirmed the approach to diversity, as described on page 54

Advising the Board on areas where further 
recruitment may be appropriate

The Committee considered the skills and experience of the Board members. It continues this review  
on an on-going basis

Succession planning for key executives at Board 
level and below and for non-executive directors

The Committee has continued to work to ensure appropriate succession and mix amongst both the 
executive and non-executive directors, as shown on pages 60 and 61.

Board appointments
The appointment of Stephen Kelly as Chief Executive Officer  
was announced in August 2014, and he joined the Board on  
5 November 2014.

In identifying a new Chief Executive Officer, the Committee retained  
the services of executive search consultants, Egon Zehnder. Egon 
Zehnder worked closely with the Chairman who led the process  
on behalf of the Committee.

A number of potential candidates were identified by the consultants and 
some candidates approached Sage directly. An initial long list of possible 
appointees was discussed with the Chairman, from which a short  
list was created. All candidates on the short list were interviewed  
by Committee members. Following the interviews and fully considering 
the experience and skills of the candidates, as well as the diversity of the 
Board, the Committee unanimously recommended the appointment of 
Stephen Kelly as Chief Executive Officer to the Board. 

Egon Zehnder has no connection with Sage or the appointed director 
other than for the provision of these services and services relating to 
other Sage Board appointments.

During the year the Committee also assessed the skills, knowledge, 
independence and experience of the Board and determined that  
no further appointments were necessary at that time. 

Gender
The Board and the Committee continue to value the aims and objectives 
of The Davies Report on Women on Boards. In considering appointments 
to the Board and to senior executive positions, it is the policy of the 
Committee to evaluate the skills, experience and knowledge required by 
a particular role with due regard for the benefit of diversity on the Board 
and at senior management level and make an appointment accordingly. 
Further details on the approach to diversity are set out on page 54.

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The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
Directors’ remuneration report

Remuneration Committee

 “We are presenting a new remuneration 
policy that aligns to our strategy outlined  
at our Capital Markets Day in June.” 

—  Drummond Hall 
Chairman of the  
Remuneration Committee

Remuneration Committee Membership:
 – Drummond Hall – 

 – Jonathan Howell

Chairman

 – Donald Brydon

 – Neil Berkett

 – Inna Kuznetsova

 – Ruth Markland

DEAR FELLOW SHAREHOLDER,

It is my pleasure to present the Directors’ remuneration report for  
the year ended 30 September 2015, having been appointed the 
Remuneration Committee Chairman on 5 December 2014.

We aim to be entirely transparent in our remuneration practices and 
provide shareholders with the information needed to make informed 
decisions about our Company.

Key Responsibilities

Making recommendations to the Board, within agreed terms of reference, on Sage’s framework of executive remuneration

Determining the contract terms, remuneration and other benefits for each of the executive directors, including performance share awards, performance-
related bonus schemes, pension rights and compensation payments

Monitoring remuneration for senior executives below Board level

Approval of share awards

Key objective
To determine the framework, broad policy, and levels of remuneration  
for the Group’s Chief Executive Officer, the Group’s Chief Financial 
Officer, the Chairman of the Company and other executives as deemed 
appropriate. This framework includes, but is not limited to, establishing 
stretching performance-related elements of reward and is intended to 
promote the long-term success of the Company.

Committee meetings
No one other than a member of the Committee is entitled to be present 
at its meetings. The Chief Executive Officer may, as required, attend 
meetings, except where his own performance or remuneration is 
discussed. No director is involved in deciding his or her own remuneration.

The Committee is required, in accordance with its terms of reference,  
to meet at least four times per year. During this financial year, the 
Committee met seven times.

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The Sage Group plc | Annual Report & Accounts 2015 
Our remuneration principles for executive directors and the Executive Committee
Our key remuneration principles are as follows:

Motivate and reward

Remuneration at Sage is designed to create a strong performance-oriented environment and reward achievement  
of our Company strategy and business objectives

Attract and retain

We offer competitive rates of pay and benefits to attract and retain the best people in a competitive international 
market which includes private-equity backed organisations as well as listed companies

Alignment with the  
wider Group

Alignment with 
shareholders

Pay and employment conditions elsewhere in the Group are considered when determining executive base salary  
and bonus reviews

The interests of our senior management team are aligned with those of shareholders by having a significant 
proportion of remuneration performance-based and delivered through shares

Delivering our remuneration principles in 2016
A detailed remuneration policy, approved by shareholders at the 2014 AGM, underpins the delivery of these four key remuneration principles.  
At the heart of this policy is a relatively straightforward remuneration arrangement for our most senior executives comprising base salary and 
benefits, an annual bonus plan and a long-term incentive plan (the Performance Share Plan (PSP)).

At our Capital Markets Day (CMD) in June 2015, we outlined our future strategy and operational implementation plans. In parallel, the Remuneration 
Committee undertook a review of the pay arrangements for the executive directors and Executive Committee members to ensure they were 
consistent both with our future strategy and with our remuneration principles more generally. Following that review, the Remuneration Committee  
is proposing a number of changes to the pay arrangements of the executive directors for 2016 as summarised below. Where appropriate, these 
changes will also apply to Executive Committee members.

Our remuneration 
principles

Proposed changes to pay arrangements for 2016

Motivate and reward The existing performance measures that apply to executive directors’ performance-related pay were put in place following the  

last major strategic review in 2012. In order to ensure consistency with our revised strategy, the following changes are proposed  
to performance measures in 2016.

2016 annual bonus
For the past three years, executive directors’ annual bonuses have been determined by a mixture of underlying profit before tax, 
organic revenue growth and individual objectives. Following the Remuneration Committee’s review, the annual bonus measures  
for 2016 are Group recurring revenue growth (80% of overall bonus) and strategic measures (20% of overall bonus). Payout under  
the recurring revenue measure will be dependent upon the satisfaction of underpin conditions based on organic revenue growth, 
operating margin and subscription growth.

2016 PSP awards
Most PSP awards granted in the past three years are subject to a combination of three equally weighted performance measures – 
relative Total Shareholder Return (TSR), earnings per share (EPS) growth and organic revenue growth.

Following the Remuneration Committee’s review, it is proposed that:

 – half of the 2016 PSP award will be subject to a performance measure based on relative TSR performance. This measure will help  

to ensure management’s continued focus on overall Group growth and delivery of shareholder value

 – half of the 2016 PSP award will be subject to a performance measure based on recurring revenue growth. The introduction of 

recurring revenue growth as a medium-term performance condition provides close alignment with the medium-term strategic 
priorities outlined at the CMD to grow our subscription-based services and acquire new customers

 – for any of the recurring revenue growth element of the 2016 PSP award to vest, two “underpin” performance conditions based  

on EPS growth and organic revenue growth will also need to be achieved

Proposed targets for these performance measures are set out in the Directors’ annual remuneration report on page 88.

Attract and retain

An independent market benchmark exercise commissioned by the Remuneration Committee indicated that Sage offers 
market-competitive levels of pay for our most senior executives. Accordingly:

 – no changes are proposed in 2016 to our maximum level of performance-related pay under either the annual bonus plan or the PSP

 – the CFO will receive a salary increase of 3% effective 1 January 2016, consistent with increases for employees based in the UK.  

The CEO’s salary will remain at its current level until the next review, with any changes effective 1 January 2017

75

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Directors’ remuneration policy report

Our remuneration 
principles

Alignment with 
the wider Group

Proposed changes to pay arrangements for 2016

The remuneration policy for executives reflects the overriding remuneration philosophy and principles of the wider Group, including  
but not limited to the principles on which salaries are reviewed and the structure of performance-related incentive plans. Details of pay 
arrangements for executive directors are set out in the annual remuneration report on pages 83 to 91.

Alignment with 
shareholders

Our existing pay structure for executive directors and other senior management is heavily weighted towards share-based performance-
related pay which is designed to align executive and shareholder interests. In order to enhance this alignment further, the Remuneration 
Committee will be introducing the following changes in 2016:

Malus / clawback
From 2016, all incentives awarded to executive directors and Executive Committee members will be subject to malus and clawback 
provisions. Details of the proposed implementation of those provisions in the forthcoming year are set out in the Directors’ annual 
remuneration report and policy.

Compulsory bonus deferral
Under our current remuneration policy, if an executive director already holds Sage shares with a value of at least 150% of salary then  
their annual bonus is paid wholly in cash. If the executive is non-compliant with this shareholding requirement then 20% of their annual 
bonus is normally deferred into shares under the Sage Group Deferred Bonus Plan for three years.

The Remuneration Committee has determined that from 2016 an element of the annual bonus should be compulsorily deferred into  
shares irrespective of an individual’s existing shareholding. Accordingly, with effect from the 2016 annual bonus, all executive directors 
will be compulsorily required to defer one-third of their bonus into Sage shares. During a transitional period (bonuses for 2016 and 2017),  
the deferral period will be temporarily reduced to two years before returning to three years with effect from 2018.

Enhanced shareholding requirement
Our current shareholding requirement requires executive directors to build up a holding of Sage shares worth at least 150% of their base 
salary. Effective from the 2016 AGM, the shareholding requirement will be increased to 200% of base salary and directors will be expected  
to achieve the guideline within a maximum period of five years from when they first become subject to the guideline.

Holding period for PSP awards
Our new PSP, approved by shareholders at the 2015 AGM, contains the flexibility for the Remuneration Committee to apply a holding period 
of two years to PSP awards (or such other period as may be determined) following the three year vesting period. This flexibility will be added 
into our new remuneration policy although there is no current intention to apply a holding period to the 2016 grant of PSP awards.

Some of these proposed changes cannot be implemented for the 
executive directors under our current shareholder approved 
remuneration policy. Accordingly, we will be seeking shareholder 
approval for a revised remuneration policy at the 2016 AGM that will 
permit the full implementation of these changes. We have consulted with 
our major shareholders and shareholder representative bodies on the 
proposed changes who have been generally supportive of our proposals.

Key remuneration outcomes for FY15
 – Following the changes in the application of the revenue  

recognition policy to certain products, referred to on page 163,  
the Committee determined that the calculation of actuals on a like  
for like basis with the targets (that is, with both targets and actuals 
calculated prior to the change in the application of the revenue 
recognition policy to certain products) was an appropriate and fair 
basis of assessment for the FY15 bonus. On this basis, for the year 
ended 30 September 2015, Group organic revenue growth was  
6.7%, reflecting good acceleration in growth on the prior year,  
and underlying pre-tax profit was £361.7m. Combined with the 
achievement of strategic objectives, this led to 67% of the maximum 
bonus paying out for the Chief Executive Officer and Chief Financial 
Officer. More details on the bonus outcome are set out on page 84.

 – Performance Share Plan (PSP) awards granted in 2013 were based  
on organic revenue growth, Earnings per share growth and relative 
TSR performance measured over the three-year period to 30 
September 2015. As with the treatment of the FY15 bonus, the 
Committee determined that organic revenue and EPS growth  
should be calculated on a consistent basis with the original targets 

76

(that is, with both targets and actuals calculated prior to the  
changes in the application of revenue recognition policy).  
Overall, the Committee determined that 64% of the maximum 
number of shares under award will vest in March 2016.

 – Guy Berruyer stepped down from the role of Chief Executive  

Officer  and as a director of the Company on 5 November 2014, 
although he remained an employee until 31 March 2015. Details  
of his remuneration during FY15 are set out on page 85 and 86.

Remuneration disclosure
This report complies with the requirements of the Large and Medium-
sized Companies and Groups (Accounts and Reports) Regulations 2008 
as amended in 2013, the provisions of the UK Corporate Governance 
Code (September 2012) and the Listing Rules.

The report is in two sections: The Directors’ remuneration policy 
(pages 77 to 82).This section contains details of the new remuneration 
policy to be put to a binding shareholder vote at the AGM in March 2016.

The Directors’ annual remuneration report (pages 83 to 92).This 
section sets out details of how our existing remuneration policy was 
implemented for the year ended 30 September 2015 and how we  
intend the new policy to apply for the year ended 30 September  
2016 and will be the subject of an advisory shareholder vote at the  
AGM in March 2016.

Drummond Hall
Chairman of the Remuneration Committee

The Sage Group plc | Annual Report & Accounts 2015Remuneration policy
The current policy report was approved by shareholders at the 2014 AGM and can be found on our website (www.sage.com). As outlined in the 
Statement of the Remuneration Committee Chairman, the Remuneration Committee is proposing a number of changes to the current policy 
primarily to ensure consistency with our future strategic and operational implementation plans. Shareholder approval will be sought at the 2016  
AGM for the new remuneration policy set out below. Subject to shareholder approval, the new policy will take effect from the date of the AGM.

The key proposed changes from the current policy are:

 – A minimum of one-third of the annual bonus paid to executive directors will be delivered in deferred shares. Under the previous policy,  

executive directors were only required to defer 20% of their bonus into shares if they were non-compliant with their shareholding guideline

 – The Remuneration Committee will have flexibility to apply an additional mandatory holding period beyond the expiry of a performance period 

applicable to PSP awards

 – In order to provide consistency with Sage’s future strategy, performance measures for future PSP awards will be based on recurring revenue  

growth and relative Total Shareholder Return (TSR) performance (subject to underpin conditions). Under the previous policy, PSP awards were 
subject to a combination of organic revenue growth, EPS growth and relative TSR performance measures

 – Malus and clawback provisions will apply to all variable pay awarded to executive directors following the introduction of the revised policy

 – Change of control and loss of office policies have been updated for consistency with the new PSP rules that were approved by shareholders  

at the 2015 AGM.

Remuneration policy table 
The table below sets out the remuneration policy that the Company intends to apply, subject to shareholder approval, from 1st of March 2016 
(the date of the AGM).

Alignment with strategy/purpose Operation

Maximum opportunity

Base salary
Supports the recruitment and 
retention of executive directors 
of the calibre required to deliver 
the Group’s strategy.

Normally reviewed annually, with any 
increases applied from January.

When determining base salary levels, 
consideration is given to the following:

Rewards executives for the 
performance of their role.

Set at a level that allows fully 
flexible operation of our variable 
pay plans.

 – Pay increases for other employees in 

major operating businesses of the Group

 – The individual’s skills and responsibilities

 – Pay at companies of a similar size and 

international scope to Sage, in particular 
those within the FTSE 100 (excluding  
the top 30)

 – Corporate and individual performance

Ordinarily, salary increases will be in line with 
increases awarded to other employees in  
major operating businesses of the Group.

However, increases may be made above this 
level at the Committee’s discretion to take 
account of individual circumstances such as:

 – Increase in scope and responsibility

 – Increase to reflect the individual’s 

development and performance in role (e.g. for 
a new appointment where base salary may be 
increased over time rather than set directly at 
the level of the previous incumbent  
or market level)

 – Alignment to market level

Accordingly, no monetary maximum has been set.

Performance measures

None, although overall 
performance of the 
individual is considered  
by the Remuneration 
Committee when  
setting and reviewing 
salaries annually.

Pension
Provide a competitive post-
retirement benefit, in a way  
that manages the overall cost  
to the Company.

Defined contribution plan (with Company 
contributions set as a percentage of  
base salary).

An individual may elect to receive some  
or all of their pension contribution as a  
cash allowance.

Benefits
Provide a competitive and 
cost-effective benefits package 
to executives to assist them to 
carry out their duties effectively.

The Group provides a range of benefits 
which may include a car benefit (or cash 
equivalent), private medical insurance, 
permanent health insurance, life assurance 
and financial advice.

Additional benefits may also be provided  
in certain circumstances which may include 
relocation expenses, housing allowance and 
school fees. Other benefits may be offered if 
considered appropriate and reasonable by 
the Committee.

25% of base salary for all executive directors.

None.

No element other than base salary is 
pensionable.

Set at a level which the Remuneration 
Committee considers:

None.

 – Appropriately positioned against comparable 

roles in companies of a similar size and 
complexity in the relevant market

 – Provides a sufficient level of benefit based  
on the role and individual circumstances, 
such as relocation

 – As the costs of providing benefits will depend 
on a director's individual circumstances, the 
Remuneration Committee has not set a 
monetary maximum

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Directors’ remuneration policy report continued

Alignment with strategy/purpose Operation

Maximum opportunity

Performance measures

Annual bonus
Rewards and incentivises the 
achievement of annual financial 
and strategic targets.

Measures and targets are set annually  
and payout levels are determined by the 
Remuneration Committee after the year-end 
based on performance against those targets.

125% of salary.

An element of compulsory 
deferral provides a link to  
the creation of sustainable 
long-term value creation.

The Remuneration Committee may, in 
exceptional circumstances, amend the  
bonus payout should this not, in the view  
of the Committee, reflect overall business 
performance or individual contribution.

 – 80% of the bonus will be 

determined by measure(s) of 
Group financial performance. 

 – 20% of the bonus will be 

based on pre-determined 
financial, strategic or 
operational measures 
appropriate to the individual 
director. 

The measures that will apply  
for the financial year 2016 are 
described in the Directors’ 
annual remuneration report.

Awards vest on the following basis:

 – Target performance: 20% of the 

maximum shares awarded

 – Stretch performance: 80% of the 

maximum shares awarded

 – Exceptional performance: 100%  

of the shares awarded

With straight-line vesting between  
each level of performance.

Current annual award levels (in respect 
of a financial year of the Company)  
for executive directors are 250% of  
base salary at the time of grant.  
Overall individual limit of 300% of  
base salary under the rules of the plan.

The Committee retains the discretion to 
make awards up to the individual limit 
under the PSP and, as stated in previous 
remuneration reports, would expect  
to consult with significant investors if 
awards were to be made routinely above 
current levels.

Performance is assessed 
against two independently-
measured metrics which  
are equally weighted:

 – 50% recurring revenue 

growth

 – 50% relative TSR 

performance against the 
FTSE 100 (excluding financial 
services and extracting 
companies)

At its discretion, the Committee 
may elect to add additional 
underpin performance 
conditions to one or both  
of the above metrics. 

Details of the targets that will 
apply for awards granted in 2016 
are set out in the Directors’ 
annual remuneration report.

None.

UK participation limits are those set by 
the UK tax authorities from time to time. 
Currently this is £500 per month. Limits 
for participants in overseas schemes 
would be determined in line with any 
local legislation.

A minimum of one-third of any annual bonus 
earned by executive directors is delivered in 
deferred share awards, with the remainder 
delivered in cash. The length of the deferral 
period will be determined by the Remuneration 
Committee before the grant of an award.

Awards vest dependent upon the achievement 
of performance conditions measured over a 
period of at least three years.

Following the end of the performance period,  
the performance conditions will be assessed  
and the percentage of awards that will vest  
will be determined. 

The Committee may decide that the shares in 
respect of which an award vests are delivered to 
participants at that point or that awards will then 
be subject to an additional holding period before 
participants are entitled to receive their shares. 
A holding period will normally last for two years, 
unless the Committee determines otherwise.

The Remuneration Committee has discretion  
to decide whether and to what extent the 
performance conditions have been met, and  
if an event occurs that causes the Committee  
to consider that an amended or substituted 
performance condition would be more 
appropriate and not materially less difficult  
to satisfy, the Committee may amend or 
substitute any performance condition. 

UK-based executive directors are entitled to 
participate in a UK tax-approved all-employee 
plan, The Sage Group Savings-Related Share 
Option Plan, under which they make monthly 
savings over a period of three or five years linked 
to the grant of an option over Sage shares with 
an option price which can be at a discount of  
up to 20% of the market value of shares on grant.

Options may be adjusted to reflect the impact  
of any variation of share capital.

Subject to shareholder approval at the 2016 
AGM, an overseas-based executive director 
would be entitled to participate in any similar 
all-employee scheme operated by Sage in  
their jurisdiction.

Performance Share Plan (PSP)
Motivates and rewards the 
achievement of long-term 
business goals.

Supports the creation of 
shareholder value through  
the delivery of strong market 
performance aligned with the 
long-term business strategy.

Supports achievement  
of our strategy by targeting 
performance under our key 
financial performance indicators.

All-employee share plans
Provides an opportunity for 
directors to voluntarily invest  
in the Company.

78

The Sage Group plc | Annual Report & Accounts 2015Alignment with strategy/purpose Operation

Chairman and non-executive 
director fees
Provide an appropriate  
reward to attract and retain 
high-calibre individuals.

Fees are reviewed periodically.

The fee structure is as follows:

 – The Chairman is paid a single,  

consolidated fee

Non-executive directors  
do not participate in any 
incentive scheme.

 – The non-executive directors are paid a basic  
fee, plus additional fees for chairmanship  
of Board Committees and to the Senior 
Independent Director

 – Fees are currently paid in cash but the  
Company may choose to provide some  
of the fees in shares

The Chairman has the use of a car and driver.

Non-executive directors may be eligible for 
benefits such as company car, use of secretarial 
support, healthcare or other benefits that  
may be appropriate including where travel to  
the Company’s registered office is recognised  
as a taxable benefit in which case a non-
executive may receive the grossed-up costs  
of travel as a benefit. 

Maximum opportunity

Set at a level which:

Performance measures

None.

 – Reflects the commitment and 
contribution that is expected  
from the Chairman and  
non-executive directors

 – Is appropriately positioned against 
comparable roles in companies  
of a similar size and complexity  
in the relevant market, particularly 
companies of a similar size and 
international scope to Sage,  
in particular those within the  
FTSE 100 (excluding the top 30)

Overall fees paid to directors will remain 
within the limit stated in our articles of 
association, currently £1m.

Actual fee levels are disclosed in the 
Directors’ annual remuneration report 
for the relevant financial year.

Notes:

 – Annual bonus performance measures have been selected to provide an appropriate balance between incentivising directors to meet profitability and other financial targets  

for the year and achieve strategic operational objectives. The measures and targets are selected every year by the Committee.

 – Performance Share Plan: recurring revenue growth is a key measure of the success of the execution of our long-term strategy. TSR is considered a key measure for a number  

of our shareholders and provides further alignment with value created for shareholders.

 – Awards granted under the deferred bonus plan and the PSP may:

(a)  be made in the form of conditional awards or nil-cost options and may be settled in cash;

(b)  incorporate the right to receive an amount (in cash or shares) equal to the dividends which would have been paid or payable on the shares that vest in the period up to 

vesting (or, where PSP awards are made subject to a holding period, the end of the holding period). This amount may be calculated assuming the dividends were reinvested  
in the Company’s shares on a cumulative basis; and

(c)  be adjusted in the event of any variation of the Company’s share capital, demerger, delisting, special dividend, rights issue or other event which may, in the opinion of the 

Remuneration Committee, affect the current or future value of the Company’s shares.

 – Provisions to withhold (malus) or recover (clawback) sums paid under the annual bonus and PSP in the event of material negative circumstances, such as material misstatement 
in the Company’s audited results, serious reputational damage or significant financial loss to the Company (as a result of the participant’s misconduct), an error in assessing the 
performance metrics relating to the award or the participant’s gross misconduct, will be incorporated into both the PSP and deferred bonus plan the Company intends to adopt 
in 2016. These provisions may apply up to three years from the date a PSP award vests/is released or a minimum of two years from the date a cash bonus is paid or a deferred 
share award is granted. Details of the proposed implementation of those provisions in the forthcoming year are set out in the Directors’ annual remuneration report.

 – While our remuneration policy follows the same principles across the Group, packages offered to employees reflect differences in market practice in the different countries  

the Group operates in and also differences in size of role. 

 – All directors submit themselves for re-election annually.

 – The Remuneration Committee intends to honour any commitments entered into with current or former Directors on their original terms, including outstanding incentive 

awards, which have been disclosed in previous remuneration reports and, where relevant, are consistent with a previous policy approved by shareholders. Any such payments  
to former directors will be set out in the Remuneration Report as and when they occur.

 – The Remuneration Committee reserves the right to make any remuneration payments and payments for loss of office (including exercising any discretions available to it in 
connection with such payments) notwithstanding that they are not in line with the policy set out above where the terms of the payment were agreed; (i) before the date the 
Company’s first remuneration policy approved by shareholders in accordance with section 439A of the Companies Act came into effect; (ii) before the policy set out above  
came into effect, provided that the terms of the payment were consistent with the shareholder-approved remuneration policy in force at the time they were agreed; or (iii)  
at a time when the relevant individual was not a director of the Company and, in the opinion of the Remuneration Committee, the payment was not in consideration for the 
individual becoming a director of the Company. For these purposes “payments” includes the Remuneration Committee satisfying awards of variable remuneration and, in 
relation to an award over shares, the terms of the payment are “agreed” at the time the award is granted.

 – The Remuneration Committee may make minor amendments to the policy (for regulatory, exchange control, tax or administrative purposes or to take account of a change  

in legislation) without obtaining shareholder approval for that amendment. 

79

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTDirectors’ remuneration report continued

Directors’ remuneration policy report continued

Illustration of our remuneration policy for 2016
The charts below set out an illustration of the remuneration policy and include base salary, pension, benefits and incentives. The charts provide  
an illustration of the proportion of total remuneration made up of each component of pay and the total potential value available to the directors 
under the policy. The charts do not take into account share price appreciation or dividends. 

In these illustrative charts, salaries are those applying from 1 January 2016, pension provision is assumed to be 25% of salary and benefits have  
been estimated using the figure included in the 2015 single figure of remuneration. 

For illustrating the potential value from incentives, four scenarios have been illustrated for each executive director:

Below threshold performance

 – No bonus payout 

 – No vesting of PSP awards

Target performance

 – 37.5% of salary payout in annual bonus (30% of maximum opportunity)

 – Shares equivalent to 50% of salary vesting under the PSP (20% of total shares available)

Stretch performance

 – 81.25% of salary payout in annual bonus (65% of maximum opportunity)

 – Shares equivalent to 200% of salary vesting under the PSP (80% of total shares available)

Exceptional performance

 – 125% of salary payout in annual bonus (100% of maximum opportunity)

 – Shares equivalent to 250% of salary vesting under the PSP (100% of total shares awarded)

CEO policy 

Exceptional (%)

Stretch (%)

Target (%)

Below 
threshold (%)

20

5

24

6

47 12

1

1

1

25

49

£3,970,000

20

49

£3,229,000

18

17

23 9

£1,699,000

78 20

2

£1,008,000

£0

500,000

£1,000,000

£1,500,000

£2,000,000

£2,500,000

£3,000,000

£3,500,000

£4,000,000

CFO policy 

Exceptional (%)

Stretch (%)

Target (%)

Below 
threshold (%)

20 5

24 6

1

1

25

49

£2,566,000

20

49

£2,089,000

46 12

2

17

23

£1,102,000

78 19

3

£657,000

£0

500,000

£1,000,000

£1,500,000

£2,000,000

£2,500,000

£3,000,000

£3,500,000

£4,000,000

Salary       Pension       Other benefits       Annual bonus (including any deferred amounts)       PSP award

Development of our remuneration policy  
Consistency with remuneration for the wider Group
The remuneration policy for our executive directors is designed in  
line with the remuneration philosophy and principles that underpin 
remuneration for the wider Group. The remuneration arrangements  
for employees below the main Board reflect the seniority of the role  
and local market practice and therefore the components and levels  
of remuneration for different employees will differ from the policy for 
executives as set out above.

Consideration of pay and conditions for the wider Group
The Remuneration Committee generally considers pay and employment 
conditions elsewhere in the Group when considering pay for the main 
Board directors and the Executive Committee. When considering  
base salary increases, the Committee reviews overall levels of base  

pay increases offered to other employees and other executives of the 
major geographies in which we operate. The Committee also reviews 
information with regard to bonus payments and share awards made  
to management of the Group.

Communication with our shareholders
The Remuneration Committee is committed to an on-going dialogue 
with shareholders and seeks the views of significant shareholders  
when any major changes are being made to remuneration 
arrangements. The Committee takes into account the views  
of significant shareholders and shareholder representative bodies  
such as ISS and the Investment Association when formulating and 
implementing the policy. A consultation process was undertaken  
with our largest shareholders ahead of the introduction of the  
new PSP at the 2015 AGM and also ahead of the introduction  
of this revised policy.

80

The Sage Group plc | Annual Report & Accounts 2015Recruitment remuneration arrangements
In the event of hiring a new executive director, the Remuneration 
Committee will seek to align the remuneration package with our 
remuneration policy, which may include the elements outlined in the 
policy table above. However, the Remuneration Committee retains  
the discretion to make appropriate remuneration decisions outside  
the standard policy to meet the individual circumstances of the 
recruitment. This may, for example, include the following circumstances:

 – An interim appointment is made to fill an executive director role on  

a short-term basis

 – Exceptional circumstances require that the Chairman or a non-

executive director takes on an executive function on a short-term basis

 – An executive director is recruited at a time in the year when it  

would be inappropriate to provide a bonus or PSP award for that  
year as there would not be sufficient time to assess performance.  
The quantum in respect of the months employed during the year  
may be transferred to the subsequent year so that reward is provided 
on a fair and appropriate basis

 – An executive is recruited from a business or location that offered 

some benefits that the Committee might consider appropriate to buy 
out but that do not fall into the definition of “variable remuneration 
forfeited” that can be included in the buyout element under the 
wording of the regulations

 – The executive received benefits at his previous employer which the 

Committee considers it appropriate to offer

The Committee may alter the performance measures, performance 
period and vesting period of the annual bonus or long-term incentive, 
subject to the rules of the plan, if the Committee determines that the 
circumstances of the recruitment merit such alteration. The rationale 
will be clearly explained.

In determining appropriate remuneration arrangements on hiring a new 
executive director, the Committee will take into account relevant factors; 
this may include the calibre of the individual, local market practice,  
the existing remuneration arrangements for other executives and the 
business circumstances. The Committee seeks to ensure that 
arrangements are in the best interests of both Sage and its shareholders 
and seek not to pay more than is appropriate.

The maximum level of variable pay which may be awarded to  
new executive directors in respect of their recruitment, excluding 
buy-out arrangements, is 500% of base salary in the first year of 
employment. Variable pay in subsequent years will be in line with  
the policy table above.

The Remuneration Committee may make awards on hiring an external 
candidate to buy out remuneration arrangements forfeited on leaving  
a previous employer. In doing so the Committee will take account of 
relevant factors including any performance conditions attached to  
these awards, the form in which they were granted (e.g. cash or shares) 
and the timeframe of awards. The Committee will generally seek to 
structure buyout awards on a comparable basis to awards forfeited.

In order to facilitate the variable pay opportunity and buyout awards 
mentioned above, the Committee may rely on the exemption in LR 9.4.2. 
of the Listing Rules which allows for the grant of awards to facilitate, in 
exceptional circumstances, the recruitment of a director. The Committee 
may also rely on the rules of the PSP, which permit the grant of two PSP 
awards in the first year of employment, with the individual limit from the 
plan rules applying separately to each PSP award.

Where an executive director is an internal promotion, the normal policy 
is that any legacy arrangements would be honoured in line with the 
original terms and conditions. Similarly, if an executive director is 
appointed following Sage’s acquisition of or merger with another 
company, legacy terms and conditions would be honoured.

In the event of the appointment of a new non-executive director, 
remuneration arrangements will normally be in line with the structure 
set out in the policy table for non-executive directors.

Change of control
The rules of the PSP  provide that, in the event of a change of control, 
unvested awards would vest to the extent determined by the 
Remuneration Committee taking into account the extent to which it 
determines the performance conditions have been satisfied (based on 
all factors it considers relevant) at the date of such event. The extent to 
which the Remuneration Committee allows awards to vest would also, 
unless it determines otherwise,  take into account the period of time 
that has elapsed between the grant of the award and the date of the 
change of control as a proportion of three years (or such other period 
the Remuneration Committee considers to be appropriate). However, 
the Committee may vary the level of vesting of awards  if it believes  
that exceptional circumstances warrant this. Awards that are subject  
to a holding period at the time of the change of control will be released 
at that time. 

Awards granted under the deferred bonus plan will vest in full upon  
a change of control. Awards held under all-employee plans would  
be expected to vest on a change of control and those which have to 
meet specific requirements to benefit from permitted tax benefits  
would vest in accordance with those requirements.

Alternatively, the directors may exchange their awards over Company 
shares for equivalent awards in shares of the acquiring company if the 
terms of the offer allow this.

If the Company is wound up or in the event of a demerger, delisting, 
special dividend or other event which in the Remuneration Committee’s 
opinion, would materially affect the current or future value of the 
Company’s shares, the Remuneration Committee may allow deferred 
share and PSP awards to vest and be released early on the same basis  
as for a change of control.

81

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTPSP
If the director leaves as a result of his death, ill health, injury or disability, 
redundancy or retirement, because his employing company or business 
is sold out of the Group or in any other circumstances the Remuneration 
Committee determines, any unvested awards will vest (and be released 
from any holding period) at the same time as if the individual had not  
left the Group, unless the Committee determines the award should  
vest (and be released) following his cessation of office or employment.

The extent to which awards vest in these circumstances will be 
determined by the Remuneration Committee taking into account the 
extent to which it determines the performance conditions have been 
satisfied at the end of the original performance period or following  
the director’s cessation of office or employment (as appropriate) and , 
unless the Remuneration Committee  determines otherwise, the period 
of time that has elapsed between the grant of the award and the date  
of the cessation of office or employment as a proportion of three years 
(or such other period the Remuneration Committee considers to be 
appropriate). The Committee may allow awards granted before  
3 March 2016 to vest on any other basis if it believes there are 
exceptional circumstances which warrant that. 

For example, it can be in the interest of the Company for the Board 
to organise succession and manage an executive’s departure. When 
determining the treatment of outstanding awards in those cases, the 
Committee will take into account the executive’s level of performance 
and contribution to the transition.

Unvested PSP awards will lapse in any other circumstances (e.g. if  
the executive director leaves as a result of his termination for cause). 

Where an executive director leaves whilst holding PSP awards that are 
subject to a holding period , those awards will normally be released  
at the end of the relevant holding period, unless the Committee 
determines the award should be released following his cessation  
of employment.  If, however, an executive director is summarily 
dismissed, any outstanding PSP awards he holds will lapse.

Directors’ remuneration report continued

Directors’ remuneration policy report continued

Executive director service contracts
All current executive directors have service contracts, which may be 
terminated by the Company for breach by the executive or by giving  
12 months’ notice by the Company or the individual.

Service contracts for new directors will generally be limited to 12 months’ 
notice. However, the Committee may agree a longer period, of up to  
24 months initially, reducing by one month for every month served  
until it falls to 12 months.

Terms and conditions for non-executive directors
The appointment of the non-executive directors is for a fixed term of 
three years, during which period the appointment may be terminated  
by the Board on six months’ notice. The Chairman’s term of appointment 
is five years. There are no provisions on payment for early termination in 
letters of appointment.

The letters of appointment of non-executive directors and service 
contracts of executive directors are available for inspection at the 
Company’s registered office during normal business hours and will  
be available at the Annual General Meeting.

Payments to departing directors
There are no pre-determined special provisions for directors with regard 
to compensation in the event of loss of office; compensation is based 
on what would be earned by way of salary, pension entitlement and 
other contractual benefits over the notice period. In the event that  
a contract is to be terminated, and a payment in lieu of notice made, 
payments to the executive director may be staged over the notice 
period, at the same interval as salary would have been paid. During  
that period the executive director must take all reasonable steps  
to obtain alternative employment and payments to the executive 
director by the Company will be reduced to reflect payments received  
in respect of that alternative employment. 

There is no automatic entitlement to annual bonus. Executive directors 
may receive a bonus in respect of the financial year of cessation, based 
on performance against pre-determined targets. Where an executive 
director leaves by reason of death, disability or ill-heath they would 
receive a pro-rata bonus for the year of cessation. 

The treatment of leavers under our long-term incentive plans is 
determined by the rules of the relevant plans. 

Deferred bonus plan
If an executive director ceases to hold office or employment within the 
Group during the vesting period of a deferred share award as a result of 
his death, injury, ill health, disability, redundancy or  retirement, because 
his employing company or business is sold out of the Group or in any 
other circumstances the Remuneration Committee determines, his 
award will vest on the normal vesting date unless the Remuneration 
Committee determines the award should vest following his cessation  
of office or employment. Awards will normally be accelerated in the 
event of a participant’s death.  If the individual ceases to hold office  
or employment with a member of the Group in any other circumstances, 
any unvested deferred share awards he holds will lapse.

82

The Sage Group plc | Annual Report & Accounts 2015Directors’ annual remuneration report

Single figure for total remuneration (audited information)
The following table sets out the single figure for total remuneration for executive directors for the financial years ended 30 September 2014 and 2015.

(a)
Salary/fees1
£’000

(b)
Benefits2
£’000

(c)
Bonus3
£’000

(d)
Pension4
£’000

(e)
PSP awards5
£’000

Director

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

2015

Executive directors
S Kelly6

S Hare
G S Berruyer7

Non-executive 
directors
D H Brydon
R Markland
N Berkett
D Hall
J Howell
I Kuznetsova

718

491

77

360
78
60
70
77
60

–

360

765

360
88
60
45
74
34

19

37

12

48
–
–
–
–
–

–

15

121

46
–
–
–
–
–

599

414

–

–
–
–
–
–
–

–

256

539

179

123

19

–
–
–
–
–
–

–
–
–
–
–
–

–

89

191

–
–
–
–
–
–

–

–

–

–
–
–
–
–
–

–

–

–

–
–
–
–
–
–

6

–

–

–
–
–
–
–
–

(f)
Other8
£’000

2014

–

8

–

–
–
–
–
–
–

2015

1,521

1,065

108

408
78
60
70
77
60

Total
£’000

2014

–

728

1,616

406
88
60
45
74
34

1  Details of salary progression since appointment for the current executive directors are summarised in the Statement of implementation of remuneration policy in the  

following financial year on page 88. Current fees for the Chairman and non-executive directors are set out on page 89.

2  Benefits provided to the executive directors included: car benefits or cash equivalent, private medical insurance, permanent health insurance, life assurance, financial advice 
and travel and subsistence. £20,000 of Steve Hare’s benefits relate to the grossed-up cost of his travel to Sage’s London office which, since 1 April 2015, has been deemed a 
taxable benefit as a result of the enhanced amount of time that he has been required to spend in London attending to Sage matters. A housing allowance of £100,000 per 
annum was provided to Guy Berruyer, pro-rata to his retirement date of 5 November 2014. Donald Brydon receives a company car benefit.

3  Bonus payable in respect of the financial year including any deferred element at face value at date of award. Further information about how the level of 2015 award was 

determined is provided in the additional disclosures below.

4  Pension emoluments for both executive directors were equal to 25% of base salary.
5  The 2015 PSP value is based on the PSP award granted in 2013 which is due to vest in March 2016. Neither Stephen Kelly nor Steve Hare have awards under this plan.  

The conditions for Guy Berruyer’s award were satisfied following his retirement date of 5 November 2014; consequently, the PSP is excluded from the single figure table 
above. Further information about the level of vesting is provided in the additional disclosures below.

6  Stephen Kelly was appointed as a director on 5 November 2014. Figures in the table relate to the period from that date to the end of the financial year.
7  Guy Berruyer retired from the Board on 5 November 2014. Figures in the table relate to the period from the beginning of the financial year to that date.
8 

 Stephen Kelly’s award under the Sage Group Savings Related Share Option Plan (SRSOP) has been valued as the number of options multiplied by the difference on the  
grant date (17 June 2015) between the share price (540.5p) and the option price (456p). Steve Hare’s remuneration for 2014 has been restated to include the valuation of  
his SAYE award on the same basis. The share price on the grant date (12 June 2014) was 404.6p and the option price was 317p. Further details are set out on page 90.

Additional disclosures for single figure for total remuneration table
Annual bonus
The bonus targets for FY15 were set by reference to the same performance measures as FY14 and were aligned with the three-year strategic goals,  
in particular the achievement of 6% organic revenue growth and 28% underlying operating margin.

As outlined in the Statement of the Remuneration Committee Chairman, the Committee has determined that underlying PBT and organic revenue 
growth performance should be assessed with actuals calculated on a consistent basis with the targets that were set at the start of the financial  
year (i.e. with both targets and actuals calculated prior to the changes in the application of the revenue recognition policy to certain products  
outlined on page 110 of the Annual Report).

83

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTDirectors’ remuneration report continued

Directors’ annual remuneration report continued

The actual target ranges for 2015 for the financial performance measures have not been disclosed as this is considered by the Board to be 
commercially sensitive information, bearing in mind that many of our competitors are unlisted companies who do not provide this level of  
disclosure. An indication of where actual performance fell within each range is given in the table below. Retrospective disclosure of the target  
ranges will be made in next year’s Remuneration Report once the information is no longer considered commercially sensitive by the Board.

Bonus measure

% Weighting Threshold

Target

Stretch Performance outcome as a % of maximum bonus

50

30

20

Underlying PBT 1

Organic revenue 
growth 2

Strategic measures

(see table below)

Overall assessment

Achievement of £361.7m for FY15 was ahead of the target range, resulting in 61% of  
the maximum bonus in relation to underlying PBT becoming payable.

Organic revenue growth was 6.7%, exceeding the commitment to deliver 6% in 2015,  
and the underlying PBT underpin was also exceeded, leading to 74% of the bonus relating  
to the organic revenue growth measure becoming payable.

Stephen Kelly’s achievement of strategic objectives for FY15 led to 72% of the bonus  
relating to strategic measures becoming payable.

Steve Hare’s achievement of strategic objectives for FY15 led to 72% of the bonus relating  
to strategic measures becoming payable.

Stephen Kelly received a bonus equal to 84% of salary (67% of the maximum). No bonus 
was deferred into shares as the CEO has met the Company’s shareholding requirement 
under the 2015 remuneration policy of 150% of annual salary.

Steve Hare received a bonus equal to 84% of salary (67% of the maximum). 20% was  
deferred into Sage shares under the Company’s shareholding requirement of 150% of  
annual salary.

1 

2 

 Underlying PBT is defined on page 163 It has been calculated with revenue accounted for on the previous accounting basis, which is consistent with the basis that was used  
for setting targets at the start of the year.
 Organic revenue is defined on page 163. It has been calculated with revenue accounted for on the previous accounting basis, which is consistent with the basis that was used 
for setting targets at the start of the year. 

Executive directors’ personal strategic objectives
CEO measures

CFO measures

Organisational capability
Increase organisational capability and succession planning, and execute 
improvement plans  whilst completing material elements of the 2012 strategy 

Organisational efficiencies
Achieve organic revenue growth and operating margin whilst driving 
operational efficiencies

Global product leadership 
Increase Sage One paying subscribers worldwide and grow the  
enterprise business 

Risk management framework 
Implementation of a risk management framework plan to the Audit and  
Risk Committee’s satisfaction

Improve customer satisfaction
Improvement demonstrated in customer retention and subscription rates,  
and colleague engagement during transition year

Sage One
Increase paying subscribers worldwide

Bonus for Guy Berruyer
As noted in the 2014 annual remuneration report, Guy Berruyer is entitled to a bonus for the period 1 October to 5 November 2014. Given the short 
period of time between the beginning of the financial year and Guy Berruyer’s stepping down as CEO, the Committee determined that no bonus will 
be paid to him in respect of the financial year ending 30 September 2015.

Disclosure of 2014 bonus targets
The target ranges for financial measures used to determine the 2014 bonus were not disclosed in last year’s Annual Report & Accounts as this was 
considered by the Board to be commercially sensitive information. Last year’s Report also stated that it was intended for retrospective disclosure  
to be made after a period of three years (i.e. in the 2017 Annual Report & Accounts). The Board has since reviewed this issue and agreed that this 
information is commercially sensitive for a shorter period than previously determined. Accordingly, the policy for retrospective disclosure of bonus 
financial targets has been accelerated so that disclosure will be after a period of one year. The table below therefore sets out the target ranges for  
the financial measures that were used to determine the 2014 bonus. 

84

The Sage Group plc | Annual Report & Accounts 2015Bonus measure

% weighting

Underlying PBT 1

50%

Threshold 
performance

£321.9m

Stretch  
performance

£355.8m

Actual  
performance

£339.7m

(6% of bonus payable)

(50% of bonus payable)

Organic revenue growth2

30%

1.9%

8.2%

4.9%

Strategic measures

20%

Total

(3.6% of bonus payable)

(30% of bonus payable)

The assessment of strategic measures was 
disclosed on page 84 of the 2014 Annual Report 
(Between 3% and 20% of bonus payable)

% of maximum  
bonus payable

31%

17%

CEO: 7%

CFO: 9%

CEO 55% of maximum 
bonus (69% of salary)

CFO 57% of maximum  
bonus (71% of salary)

1 

 Underlying PBT is defined on page 84 of the 2014 Annual Report. Targets and actuals are stated at 2014 actual foreign currency exchange rates to facilitate comparison  
with the published accounts.

2  Organic revenue growth is defined on page 38 of the 2014 Annual Report.

PSP awards
Awards granted under the PSP in 2013 vest depending on performance against three equally weighted measures, measured over three years:

 – 1/3 organic revenue growth with a margin underpin

 – 1/3 EPS growth

 – 1/3 relative TSR performance against the FTSE 100 (excluding financial services and extracting companies)

For each measure, three levels of performance are defined below, with straight-line vesting between each level of performance: target, stretch  
and exceptional. 

Measure

EPS growth (CAGR)

Relative TSR

Between target and stretch

Between 6% and 12%

Between stretch and exceptional

Between 12% and 15% (or above)

Between median and upper quartile

Between upper quartile and upper decile (or above)

Organic revenue growth (CAGR)

Between 4% and 8%

Between 8% and 10% (or above)

20% of the award vests for the achievement  
of target, with 80% of the award vesting for  
the achievement of stretch

80% of the award vests for the achievement of 
stretch, with 100% of the award for the achievement 
of exceptional performance

The TSR vesting percentage may only exceed 80% (“Stretch” level) if performance against either the EPS target or the organic revenue growth  
target is also at “Stretch” level.

Measure

EPS growth (CAGR)

Relative TSR

Organic revenue growth (CAGR)

Total

Achieved

11.4%

87th percentile

5.3%

Vesting

25% of award

27%of award

13% of award

64% of award

EPS and organic revenue growth have been calculated with revenue accounted for on the previous revenue recognition basis, which is consistent 
with the basis that was used for setting targets at the start of the performance period. In the financial year 2015, Underlying EPS prior to the 
accounting update was 25.21p. The Committee determined that the margin underpin condition had been met, allowing the organic revenue  
measure to vest. The reported underlying operating margin in 2012 was 27.3%, and in 2015 the underlying operating margin on the previous  
accounting basis was 27.5%, demonstrating an increase that permits vesting for the organic growth measures.

Neither Stephen Kelly nor Steve Hare was a participant in the 2013 grant under the PSP. 231,681 of the 527,286 PSP shares awarded to Guy Berruyer  
in 2013 will vest at the normal vesting date in 2016, providing that he does not take up an executive directorship, or engage in consulting or take  
up a non-executive directorship at a competitor prior to the normal vesting date. As outlined on page 86, the number of vested shares has been 
calculated based on both the performance assessment outlined above and the application of time pro-rating to reflect his period of employment  
as a proportion of time elapsed between the grant date and the vesting date.

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PSP awards granted in FY15
Awards were granted under the PSP on 12 January 2015 to selected senior employees, including the executive directors, in the form of conditional 
share awards. Awards are subject to the same performance conditions as applied to awards granted in 2013 (as disclosed above) and will vest, 
subject to satisfaction of those performance conditions, on the third anniversary of the date of grant.

Type of award

Maximum number  
of shares

Stephen Kelly

Steve Hare

Performance shares

426,842

267,127

Face value
(£)

£1,975,000

£1,236,000

Face value
(% of salary)

Threshold vesting
(% of award)

250%

250%

20%

20%

End of performance period

30 September 2017

30 September 2017

As disclosed in last year’s Remuneration Report, as part of his recruitment arrangement Stephen Kelly received an additional one-off PSP award on  
12 January 2015, in order to further align his interests with shareholders. This award will vest on the sixth anniversary of grant, subject to satisfaction  
of a performance condition based on Sage’s TSR measured over a six year period. In order for the award to vest, Sage’s TSR must have been at least 
15% (CAGR) over the performance period. If this underpin condition is met, 20% of the award vests if Sage’s TSR is median relative to FTSE 100 
companies (excluding financial services and extracting companies), increasing to 100% of the award vesting if Sage’s TSR is upper quartile.

Stephen Kelly

Performance shares

213,421

Type of award

Maximum number  
of shares

Face value
(£)

£987,500

Face value
(% of salary)

Threshold vesting
(% of award)

End of performance period

125%

20%

30 September 2020

 – The face value of PSP awards has been calculated using the share price on the day before the date of grant of 462.7p.

Remuneration for the departed Chief Executive Officer for FY15
Guy Berruyer retired from the Board on 5 November 2014. He remained an employee of the Group until 31 March 2015 and continued to receive 
salary, pension and benefits (excluding the housing allowance) totalling £398,000 until the date of cessation of his employment. He did not receive  
a bonus payment in relation to his period as an employee after retiring from the Board; he also did not receive a PSP award in 2015.

Guy Berruyer exercised 189,082 options on 16 December 2014 and the remaining 184,638 options on 19 May 2015. The aggregate pre-tax gains on  
the exercise of share options were £1,023,115. 

Guy Berruyer’s outstanding awards granted under the Sage PSP were retained and will be exercisable in accordance with the plan rules. These 
awards will vest at the end of their respective performance periods pro-rata to the time elapsed between the date of grant of the relevant award and 
his termination date, and to the extent that the relevant performance targets have been met over the full performance period, including following 
cessation of employment.

Change in remuneration of Chief Executive Officer compared to Group employees
The table below shows the percentage change in total remuneration of the Chief Executive Officer  with a comparator group of UK employees over  
the same time period.

Salary1
Taxable benefits 2
Annual incentive 3

CEO

1.3%

0%

22%

UK Employees

5% 

0%

27%

1 

2 
3 

 The percentage change for the CEO is the difference between Guy Berruyer’s and Stephen Kelly’s salaries. The percentage change for UK Group employees shown is the 2015 
annual pay review and promotions/market adjustments during 2015. This is consistent with the basis of the disclosure in the 2014 report.
 On an “underlying” basis, excluding Guy Berruyer’s housing allowance.
 For annual incentives, the comparator group used is the UK management population. The percentage change in bonus for the Chief Executive Officer compares the payout as 
a percentage of salary for Stephen Kelly with that of Guy Berruyer in 2014. The comparison is considered valid as the bonus policy did not change between the two years. 

Historical executive pay and Company performance
The table below summarises the Chief Executive Officer single figure for total remuneration, annual bonus payout and PSP vesting as a percentage  
of maximum opportunity for the current year and previous six years.

CEO single figure of remuneration (in £’000)

Annual bonus payout (as % maximum opportunity)

PSP vesting (as % of maximum opportunity)

CEO

Stephen Kelly1
Guy Berruyer2
Paul Walker3

Stephen Kelly
Guy Berruyer
Paul Walker

Stephen Kelly
Guy Berruyer
Paul Walker

2009

1,797

38%

74%

2010

–
–
2,196

–
–
83%

–
–
26%

2011

–
2,935
–

–
66%
–

–
61%
–

2012

–
1,196
–

–
21%
–

–
0%
–

2013

–
1,670
–

–
72%
–

–
0%
–

2014

–
1,616
–

–
55%
–

–
0%
–

2015

1,521
108
–

67%
0%
–

–
64%
–

1  Stephen Kelly was appointed CEO on 5 November 2014.
2 

 Guy Berruyer stepped down from the position of CEO on 5 November 2014. The value of his PSP has been excluded from the single figure of remuneration table as the vesting 
conditions were satisfied following the cessation of his directorship.

3  Paul Walker resigned as CEO on 1 October 2010.

86

The Sage Group plc | Annual Report & Accounts 2015Historical Group performance against FTSE 100
The graph below shows the Total Shareholder Return of the Group and the FTSE 100 over the last seven years. The FTSE 100 index is the index  
against which the TSR of the Group should be measured because of the comparable size of the companies which comprise that index.
Historical Group performance against FTSE 100
Value (£)

350

300

250

200

150

100

50

30-Sept-08

30-Sept-09

30-Sept-10

30-Sept-11

30-Sept-12

30-Sept-13

30-Sept-14

30-Sept-15

Sage

FTSE 100 Index

 – This graph shows the value, by 30 September 2015, of £100 invested in The Sage Group plc on 30 September 2008 compared with the value of £100 invested in the  

FTSE 100 index. The other points plotted are the values at intervening financial year ends.

Relative importance of spend on pay
The charts below show the all-employee pay cost (as stated in the notes to the accounts), profit before tax and returns to shareholders by  
way of dividends and share buyback for 2014 and 2015.

The information shown in this chart is based on the following:

 – Underlying PBT – Underlying profit before income tax taken from table on page 104

 – Returns to shareholders – Total dividends taken from note 14.5 on page 151, share buyback taken from consolidated statement of  

changes in equity on page 107 and 108

 – Total employee pay – Total staff costs from note 3.3 on page 120, including wages and salaries, social security costs, pension and  

share-based payments

Underlying PBT (£m)

Returns to shareholders (£m)

Total employee pay (£m)

+6%

9
3
6

1
0
6

+5%

1
4
3

9
5
3

Ordinary dividends
+6%

6
2
1

4
3
1

Buyback
-83%

5
0 1
9

14

15

14

15

14

15

14

15

87

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Directors’ annual remuneration report continued

Statement of implementation of remuneration policy in the following financial year
This section provides an overview of how the Committee is proposing to implement our remuneration policy in 2016.

Base salary
An annual salary review was carried out by the Committee in November 2015. Following that review, the Committee approved

Stephen Kelly

Steve Hare

Salary 1 January 2016

£790,000 (0% increase)

£509,200 (3% increase)

Salary 1 January 2015

Salary at appointment

£790,000 (0% increase)

£790,000 (joined 5 November 2014)

£494,400 (3% increase)

£480,000 (joined 3 January 2014)

Pension and benefits
As in FY15, the executive directors will receive a pension provision worth 25% of salary as a contribution to a defined contribution plan and / or as  
a cash allowance. They will also receive a standard package of other benefits consistent with those received in FY15. In addition, the Company will 
continue to cover the cost of Steve Hare’s travel and accommodation for days on which he works in the Company’s London offices.

Annual bonus
Key features of the executive directors’ annual bonus plan for 2016 are as follows:

 – The maximum annual bonus potential will remain unchanged at 125% of salary.

 – One-third of any bonus earned will be deferred into shares for two years under The Sage Group Deferred Bonus Plan.

 – Annual bonuses awarded in respect of performance in 2016 will be subject to potential withholding (malus) or recovery (clawback) if specified 

“trigger events” occur within two years of the payment/ award of the annual bonus. “Trigger events” will comprise a material misstatement of the 
audited results, error in calculation of the bonus payout, serious reputational damage or significant financial loss as a result of an individual’s 
misconduct or gross misconduct which could have warranted an individual’s summary dismissal.

The annual bonus for 2016 for executive directors will be determined as detailed below: 

As a percentage of maximum bonus opportunity

Measure

Recurring revenue growth1

Strategic goals

CEO

80%

20%

CFO

80%

20%

1  Payout is dependent upon the satisfaction of underpin conditions based on organic revenue growth, operating margin and subscription growth.

Targets are not disclosed because they are considered by the Board to be commercially sensitive. Many of our competitors are unlisted companies 
and not required to disclose targets; our disclosure could provide our competitors with a considerable advantage. It is intended for retrospective 
disclosure to be made after a period of one year, and continue to be made on a rolling basis.

Performance Share Plan (PSP)
The Chief Executive Officer and Chief Financial Officer  will be amongst the participants in the PSP award to be granted in March 2016. Awards will be 
over shares worth 250% of salary at the date of grant.

Vesting of these awards will be subject to satisfaction of the following performance conditions measured over the three financial years to  
30 September 2018.

Relative TSR performance condition 
(50% of award)

Recurring revenue growth 
performance condition (50% of award)

Below target

Target

Stretch

Exceptional

TSR ranking

Below median

Median

Upper quartile

Upper decile

% of award 
vesting

0%

10%

40%

50%

Below target

Target

Stretch

Exceptional

Recurring 
revenue growth 
(CAGR)

% of award
vesting*

<8% p.a.

8% p.a.

10% p.a.

12% p.a.

0%

10%

40%

50%

TSR performance comprises share price growth and dividends paid.

Sage’s TSR performance will be measured relative to the TSR of  
the constituents of the FTSE 100, excluding financial services and 
extracting companies.

Recurring revenue is revenue earned from customers for the provision 
of a good or service, where risks and rewards are transferred to the 
customer over the term of a contract, with the customer being unable 
to continue to benefit from the full functionality of the good or service 
without on-going payments.  

*   For any of this portion of the PSP awards to vest, two “underpin” conditions also  

both need to be met:

 – Organic revenue growth of 6% p.a. (CAGR) needs to be achieved over the 

performance period

 – Group EPS growth of 8% p.a. (CAGR) needs to be achieved over the  

performance period

88

The Sage Group plc | Annual Report & Accounts 2015 
The proposed recurring revenue growth targets for 2016 PSP awards are consistent with the ambition outlined at the CMD for the three-year period 
2016-2018. The targets for the “underpin” conditions are consistent with delivery of a successful transitional phase of the business plan as outlined at 
the CMD. More specifically, they will require management to ensure that the transition to a subscription model is achieved whilst maintaining overall 
growth in revenues and earnings (in other words, subscription growth will need to more than offset the decline in licence growth).

PSP awards granted in 2016 will be subject to potential withholding (malus) or recovery (clawback) if specified “trigger events” occur prior to the third 
anniversary of the release date of an award. “Trigger events” in respect of PSP awards will comprise a material misstatement of the audited results, 
error in calculation of the extent of PSP vesting, serious reputational damage or significant financial loss as a result of an individual’s misconduct  
or gross misconduct which could have warranted an individual’s summary dismissal or a material failure of risk management.

Non-executive director remuneration
The table below shows the fee structure for non-executive directors for 2016. Non-executive fees are determined by the full Board except for  
the fee for the Chairman of the Board which is determined by the Remuneration Committee. With effect from 1 December 2015, the fee for the 
Remuneration Committee chairmanship has increased from £13,000 to £17,000.

Chairman of the Board all-inclusive fee
Basic non-executive fee
Senior Independent Director additional fee
Audit and Risk Committee Chairman additional fee
Remuneration Committee Chairman additional fee

2016 fees

£360,000

£60,000

£15,000

£17,000

£17,000

Directors’ shareholdings and share interests (audited information)
Up until the date of the 2016 AGM, executive directors are required to hold 150% of their annual salary in the Company’s shares. Until this requirement 
is met, executive directors are required to defer 20% of their bonus into shares, and retain (net of any shares sold to meet tax liability) 50% of shares 
received from deferred bonus, PSP and exercise of options.

As outlined in the Remuneration Committee Chairman’s Statement, the required shareholding for executive directors will be increased to  
200% of salary effective from the 2016 AGM. Executive directors are expected to build up the required shareholding within a five year period of  
joining the Board.

Interests in shares
The interests of each person who was a director of the Company as at 30 September 2015 (together with interests held by his or her connected 
persons) were:

Director

D H Brydon
R Markland
N Berkett
D Hall
S Hare
J Howell
S Kelly
I Kuznetsova

Total

Notes:

Ordinary shares at 
30 September 2015
number

Ordinary shares at 
30 September 2014
number

53,024
4,753
47,999
10,000
0
31,000
212,346
10,000

369,122

53,024
4,753
27,999
10,000
0
12,833
0
0

108,609

 – There have been no changes in the directors’ holdings in the share capital of the Company, as set out in the table above, between 30 September 2015 and the date of this report.

 – Details of the executive directors’ interests in outstanding share awards under the ESOS, PSP, deferred shares and all-employee plans are set out below.

89

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Executive share options (audited information)
The Group’s only executive share option scheme is the ESOS. In the year under review, executive directors did not receive grants under this scheme. 
The outstanding executive share options granted to each director of the Company under the ESOS are as follows:

Exercise  
price  
per share

198.00p
258.50p
270.00p

Shares under 
option at 
1 October 
2014  
number

189,082
122,630
62,008

373,720

Granted
during
the year 
number

–
–
–

–

Exercised  
during
the year 
number

(189,082)
(122,630)
(62,008)

(373,720)

Lapsed
during
the year 
number

Shares under 
option at
30 September 
2015  
number

–
–
–

–

–
–
–

–

Date  
exercisable

6 January 2008 – 6 January 2015
10 January 2009 – 10 January 2016
10 January 2010 – 10 January 2017

Director

G S Berruyer

Total

Note:

 – Details of gains on options exercised following cessation of employment of director are detailed on page 86. All options were exercised after 5 November 2014.

All-employee share options (audited information)
UK-based executive directors are entitled to participate in The Sage Group Savings-Related Share Option Plan on the same terms as other UK-based 
employees. In the year under review, Stephen Kelly and Steve Hare participated in this scheme. The outstanding all-employee share options granted 
to each director of the Company are as follows:

Exercise  
price  
per share

456p

317p 

Shares under 
option at  
1 October  
2014 number

–

9,463 

9,463

Granted  
during  
the year  
number

6,578

–

6,578

Exercised  
during  
the year  
number

Lapsed  
during  
the year  
number

Shares under 
option at  
30 September 
2015 number

–

–

–

–

–

–

6,578

9,463 

16,041

Date  
exercisable

1 August 2020 – 31 January 2021

1 August 2019 – 31 January 2020

Director

S Kelly

S Hare

Total

Notes:

 – No options were varied during the year. No performance conditions apply to options granted under this Plan. For the 2015 SRSOP grant, the exercise price was set at 456p,  

a 20% discount to the average share price of 570p on 18, 19 and 20 May 2015. For the 2014 SRSOP, the exercise price was set at 317p, a 20% discount to the average share price  
on 15, 16 and 19 May 2014 of 396.25p.

 – The market price of a share of the Company at 30 September 2015 was 494.4p and the lowest and highest market price during the year was 350.1p and 577.5p respectively.
Performance Share Plan (audited information)
The outstanding awards granted to each executive director of the Company under the Performance Share Plan are as follows:

Under award 
1 October 
2014
number

–
–

–

464,894
527,286
 476,062 

 1,468,242 

–
286,088
116,873

402,961

1,871,203

Awarded 
during 
the year 
number

426,842
213,421

640,263

–
–
–

–

267,127
–
–

267,127

907,390

Vested
during
the year 
number

Lapsed 
during 
the year
number

Under award 
30 September
2015
number

–
–

–

–
–
–

–

–
–
–

–

–

–
–

–

(300,739)
(167,423)
(476,062)

(944,224)

–
–
–

–

426,842
213,421

640,263

164,155
359,863
–

524,018

267,127
 286,088 
 116,873 

 670,088 

(944,224)

1,834,369

Director

S Kelly

G S Berruyer

S Hare

Total

Notes:

Vesting date

12 January 2018
12 January 2021

10 March 2017
14 March 2016
12 March 2015

12 January 2018
10 March 2017
20 January 2017

 – No variations were made in the terms of the awards in the year.

 – The market price of a share on 12 January 2015, the date of the awards made in the year ended 30 September 2015, was 462.7p.

 – The award for Guy Berruyer is shown to the date of cessation of employment on 31 March 2015. His PSP awards are preserved pro-rata to the date of cessation of employment  

in accordance with the PSP rules, and will vest, to the extent that the performance conditions are met, on the vesting date

 – The performance conditions for awards made in March 2013 are set out earlier in this report. An equivalent performance condition applies to awards that vest in January 2017, 

March 2017 and January 2018.

 – The performance condition for Stephen Kelly’s awards that vest in January 2021 is set out earlier in this report.

90

The Sage Group plc | Annual Report & Accounts 2015Deferred shares (audited information)
The outstanding awards granted to each executive director of the Company under The Sage Group Deferred Bonus Plan are as follows:

Director

S Hare 

Total

Notes:

Shares at 
1 October 
2014 
number

Shares awarded 
during 
the year 
number

Shares vested 
during 
the year 
number

Shares lapsed 
during 
the year 
number

Shares at
30 September 
2015 
number

–

–

11,047

11,047

–

–

–

–

11,047

11,047

Vesting date

12 January 2018

 – Awards are not subject to further performance conditions once granted. The market price of a share on 12 January 2015, the date of the awards made in the year ended  

30 September 2015, was 462.7p.

 – No variations were made in the terms of the awards in the year.

There are limits on the number of newly issued and treasury shares that can be used to satisfy awards under the Group’s employee share schemes  
in any 10-year period. The limits and the Group’s current position against those limits as at  24 November (the last practicable date prior to publication 
of this document) are set out below:

The Company has previously satisfied all awards under the Performance Share Plan through the market purchase of shares or transfer of treasury 
shares and will continue to consider which is the most appropriate approach, based on the relevant factors at the time.

Limit

5% of Group’s share capital can be used for discretionary share schemes
10% of Group’s share capital can be used for all share schemes

Current position

2.80%
3.62%

External appointments
Executive directors are permitted, where appropriate and with Board approval, to take non-executive directorships with other organisations in order  
to broaden their knowledge and experience in other markets and countries. Fees received by the directors in their capacity as directors of these 
companies are retained, reflecting the personal responsibility they undertake in these roles. For the period of his directorship, Guy Berruyer was  
a Non-executive Director of Meggitt Plc. The Board recognises the significant demands that are made on executive and non-executive directors and 
has therefore adopted a policy that no executive director should hold more than two directorships of other listed companies. The Board encourages 
executive directors to limit other directorships to one listed company. Except in exceptional circumstances where approved in advance by the 
Chairman of the Committee, if an executive director holds non-executive positions at more than one listed company then only the fees from one  
such company will be retained by the director.

No formal limit on other board appointments applies to non-executive directors under the policy but prior approval (not to be unreasonably withheld) 
from the Chairman on behalf of the Board is required in the case of any new appointment. In the case of the Chairman, prior approval of the 
Nomination Committee is required on behalf of the Board.

Unexpired term of contract table

Director

Executive directors
S Kelly
S Hare

Non-executive directors
N Berkett
D H Brydon
J Howell
R Markland
D Hall
I Kuznetsova

Date of contract

5 November 2014
3 January 2014

1 July 2013
6 July 2012
15 May 2013
13 September 2015
1 January 2014
6 March 2014

Unexpired term of contract on 
30 September 2015, or on 
date of contract if later

12 months
12 months

0.5 years
2 years
1.5 years
1 year
1.5 years
1.5 years

Notice period under contract

12 months from the Company and/or individual
12 months from the Company and/or individual

6 months from the Company or 1 month from individual
6 months from the Company and/or individual
6 months from the Company or 1 month from individual
6 months from the Company or 1 month from individual
6 months from the Company or 1 month from individual
6 months from the Company or 1 month from individual

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Directors’ annual remuneration report continued

Consideration by the directors of matters relating to directors’ remuneration
 – The following directors were members of the Remuneration Committee when matters relating to the directors’ remuneration for the year were 

being considered:

The Committee received assistance from Sandra Campopiano (Chief People Officer), Richard Drury (former Group Human Resources Director),  
Tina Clayton (EVP Reward & Recognition) and Michael Robinson (Company Secretary) and other members of management, who may attend 
meetings by invitation, except when matters relating to their own remuneration are being discussed. 

 – Ruth Markland (Chair to 5 December 2014)
 – Donald Brydon
 – Neil Berkett

 – Drummond Hall (Chair from 5 December 2014)
 – Jonathan Howell
 – Inna Kuznetsova

Activities of the Remuneration Committee (“the Committee”)
The main activities of the Committee since the last report were as follows:

 – Reviewed the remuneration policy in light of the strategy outlined at our Capital Markets Day, and consulted with shareholders on the alignment  

of the remuneration policy to business strategy

 – Reviewed the performance of the Group for the year, and the performance of the executive directors in order to determine bonus outcomes

 – Approved share awards for FY15

 – Set base salaries and established the executive directors’ bonus arrangements for 2016

 – Reviewed the Directors’ Remuneration Report

 – Considered remuneration market trends and corporate governance developments

 – Approved the base salaries for 2016 and the 2015 bonuses of Executive Committee members

 – Reviewed the long-term performance of the Group over the last three years in order to determine vesting levels for the PSP granted in March 2013 

External advisers
The Remuneration Committee continues to receive advice from Deloitte, an independent firm of remuneration consultants appointed by the 
Committee after consultation with the Board. During the year, Deloitte’s executive compensation advisory practice advised the Committee  
on developments in market practice, corporate governance, institutional investor views and in the development of the Company’s incentive 
arrangements. Total fees for advice provided to the Committee during the year were £96,700.

The Committee is satisfied that the advice they have received has been objective and independent.

Deloitte is a founding member of the Remuneration Consultants Group and adheres to its Code in relation to executive remuneration consulting  
in the UK. Other parts of Deloitte have provided tax advice, specific corporate finance support in the context of merger and acquisition activity  
and unrelated corporate advisory services in line with our Auditor Independence Policy referred to on page 72.

Statement of shareholding voting
The table below sets out the results of the vote on the Remuneration report and the approval of the new Performance Share Plan at the 2015 AGM:

Remuneration report

Performance Share Plan FY15

Votes for

Votes against

Number

723,023,096

763,336,800

%

95.53

93.85

Number

33,853,496

50,041,186

%

4.47

6.15

Votes cast Votes withheld

756,877,402

56,862,108

813,377,986

361,524

Drummond Hall
Chairman of the Remuneration Committee

2 December 2015

92

The Sage Group plc | Annual Report & Accounts 2015Directors’ report

The Directors present their report together with the audited 
consolidated financial statements for the year ended  
30 September 2015.

The Annual Report & Accounts contains statements that are not  
based on current or historical fact and are forward-looking in nature. 
Please refer to the “Disclaimer” on page 97.

Strategic report
The information that fulfils the reporting requirements relating to  
the following matters can be found on the following pages of the 
Strategic report:

Subject matter

Page

Future developments

10 to 11 – Chief Executive’s review

Greenhouse gas emissions

55 to 56 – Environment section

Corporate governance statement
The Disclosure and Transparency Rules (“DTR”) require certain 
information to be included in a corporate governance statement in  
the Directors’ report. This information can be found in the Corporate 
governance report on pages 59 to 73, which is incorporated into this 
Directors’ report by reference and, in the case of the information  
referred to in DTR 7.2.6, in this Directors’ report.

Disclosure of information under Listing Rule 9.8.4
Information on allotments of shares for cash pursuant to the Group 
employee share schemes can be found on page 145 within the notes  
to the Group financial statements.

Results and dividends
The results for the year are set out on from page 104. Full details of the 
proposed final dividend payment for the year ended 30 September 2015 
are set out on page 151. The Board is proposing a final dividend of 8.65p 
per share following the payment of an interim dividend of 4.45p per 
share on 5 June 2015. The proposed total dividend for the year is 
therefore 13.10p per share.

Going concern
After making enquiries, the Directors have a reasonable expectation 
that Sage has adequate resources to continue in operational existence 
for the foreseeable future, a period of not less than 12 months. 
Accordingly, they continue to adopt the going concern basis in 
preparing the financial statements. In reaching this conclusion,  
the Directors have had due regard to the following:

 – the cash generated from operations, available cash resources  
and committed bank facilities and their maturities, which taken 
together, provide confidence that Sage will be able to meet its 
obligations as they fall due. Further information on the available 
cash resources and committed bank facilities is provided in  
Note 12 to the financial statements.

 – the financial position of Sage, its cash flows, financial risk 

management policies and available debt facilities, which are 
described in the financial statements, and Sage’s business activities, 
together with the factors likely to impact its future growth and 
operating performance, which are set out in the Strategic Report  
on pages 2-58.

Financial viability statement
In accordance with provision C.2.2 of the 2014 revision of the UK 
Corporate Governance Code, the Directors confirm that they have a 
reasonable expectation that the group will continue to operate and 
meet its liabilities, as they fall due, for the next five years. A period of five 
years has been chosen for the purpose of this viability statement, in line 
with the group’s 2020 Strategy as announced on 24 June 2015 and 
reflecting a typical life of the on-premise products without an upgrade.

The Directors’ assessment has been made with reference to the Group’s 
current position and prospects, the 2020 Strategy, the Board’s risk 
appetite and the group’s principal risks and how these are managed,  
as detailed in pages 16 to 43 of the Strategic report.

The Strategy and associated principal risks, which the Directors review 
at least annually, are a foundation of the Group's strategic plan and 
scenario testing. The plan makes certain assumptions about the  
uptake of subscription services, the ability to refinance debt as it  
falls due and the acceptable performance of the core revenue  
streams and market segments.

The plan is stress tested using sensitivity analysis which reflects 
plausible but severe combinations of the principal risks of the  
business, primarily through reducing revenues and cash-flows.

Research and development
During the year, we invested £141m (2014: £131m) in research  
and development.

Political donations
No political donations were made in the year.

Directors and their interests
A list of directors, their interests in the ordinary share capital of the 
Company, their interests in its long-term performance share plan and 
details of their options over the ordinary share capital of the Company 
are given in the Directors’ remuneration report on page 89. No director 
had a material interest in any significant contract, other than a service 
contract or contract for services, with the Company or any of its 
operating companies at any time during the year.

The names of all persons who, at any time during the year, were  
directors of the Company can be found on pages 60 to 61 under  
Board of Directors and Changes to the Board.

93

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTDirectors’ report continued

As at the date of this report, indemnities (which are qualifying third-party 
indemnity provisions under the Companies Act 2006) are in place under 
which the Company has agreed to indemnify the directors of the 
Company and the former directors of the Company who held office 
during the year ended 30 September 2015, to the extent permitted  
by law and by the Company’s articles of association, in respect of all 
liabilities incurred in connection with the performance of their duties  
as a director of the Company or its subsidiaries. Copies of these 
indemnities are available for review at the Company’s registered office.

Employment policy
The Group continues to give full and fair consideration to applications 
for employment made by disabled persons, having regard to their 
respective aptitudes and abilities. The policy includes, where practicable, 
the continued employment of those who may become disabled during 
their employment and the provision of training and career development 
and promotion, where appropriate. 

The Group has continued its policy of employee involvement by  
making information available to employees on matters of concern  
to them. Employees regularly receive updates on the financial and 
economic factors affecting the Group from both central and local 
management. Many employees are stakeholders in the Company 
through participation in share option schemes and a long-term 
performance share plan. Further details of employment policies  
are given on pages 52 to 54.

Substantial shareholdings
At 30 September 2015, the Company had been notified, in accordance 
with the DTRs, of the following interests in its ordinary share capital:

Name

Standard Life

Schroders plc

Ordinary shares % of capital

Nature of holding

75,201,413

55,221,546

7.004%

5.020%

Direct and Indirect

Indirect

In the period from 30 September 2015 to 30 November 2015, we  
received further notifications from Standard Life and from Blackrock, 
Inc. As at the date of this report those notifications indicate that the 
holdings of Standard Life and Blackrock stood at 6.993% and 5.03% of 
capital respectively. Information provided to the Company under the 
DTRs is publicly available via the regulatory information service and  
on the Company website.

Share capital
The Company’s share capital is as set out on page 145. The Company  
has a single class of share capital which is divided into ordinary  
shares of 1 4/77p each.

Rights and obligations attaching to shares
Voting
In a general meeting of the Company, subject to the provisions of  
the articles of association and to any special rights or restrictions as  
to voting attached to any class of shares in the Company (of which  
there are none):

 – On a show of hands, a qualifying person (being an individual who  
is a member of the Company, a person authorised to act as the 
representative of a corporation or a person appointed as a proxy  
of a member) shall have one vote, except that a proxy has one vote  
for and one vote against a resolution if the proxy has been appointed 
by more than one member and has been given conflicting voting 
instructions by those members, or has been given discretion as  
to how to vote

94

 – On a poll, every member who is present in person or by proxy shall 

have one vote for every share of which he or she is the holder

No member shall be entitled to vote at any general meeting or class 
meeting in respect of any shares held by him or her if any call or other 
sum then payable by him or her in respect of that share remains unpaid. 
Currently, all issued shares are fully paid.

Deadlines for voting rights
Full details of the deadlines for exercising voting rights in respect of the 
resolutions to be considered at the Annual General Meeting to be held 
on 1 March 2016 will be set out in the Notice of Annual General Meeting.

Dividends and distributions
Subject to the provisions of the Companies Act 2006, the Company may, 
by ordinary resolution, declare a dividend to be paid to the members, but 
no dividend shall exceed the amount recommended by the Board.

The Board may pay interim dividends, and also any fixed rate dividend, 
whenever the financial position of the Company, in the opinion of the 
Board, justifies its payment. All dividends shall be apportioned and  
paid pro-rata according to the amounts paid up on the shares.

Liquidation
If the Company is in liquidation, the liquidator may, with the authority  
of a special resolution of the Company and any other authority required 
by the statutes (as defined in the articles of association):

 – Divide among the members in specie the whole or any part of the 

assets of the Company; or 

 – Vest the whole or any part of the assets in trustees upon such trusts 
for the benefit of members as the liquidator, with the like authority, 
shall think fit.

Transfer of shares
Subject to the articles of association, any member may transfer all  
or any of his or her certificated shares by an instrument of transfer  
in any usual form or in any other form which the Board may approve.  
The Board may, in its absolute discretion, decline to register any 
instrument of transfer of a certificated share which is not a fully paid 
share (although not so as to prevent dealings in shares taking place  
on an open and proper basis) or on which the Company has a lien.

The Board may also decline to register a transfer of a certificated share 
unless the instrument of transfer is: (i) left at the office, or at such other 
place as the Board may decide, for registration; and (ii) accompanied by 
the certificate for the shares to be transferred and such other evidence 
(if any) as the Board may reasonably require to prove the title of the 
intending transferor or his or her right to transfer the shares.

The Board may permit any class of shares in the Company to be held  
in uncertificated form and, subject to the articles of association, title to 
uncertificated shares to be transferred by means of a relevant system 
and may revoke any such permission. Registration of a transfer of an 
uncertificated share may be refused where permitted by the statutes  
(as defined in the articles of association).

The Sage Group plc | Annual Report & Accounts 2015Repurchase of shares
The Company obtained shareholder authority at the last Annual General 
Meeting (3 March 2015) to buy back up to 107,683,190 ordinary shares. The 
minimum price which must be paid for each ordinary share is its nominal 
value and the maximum price is the higher of 105% of the average of the 
middle market quotations for an ordinary share as derived from the 
London Stock Exchange Daily Official List for the five business days 
immediately before the purchase is made and the amount stipulated  
by article 5(1) of the Buy-back and Stabilisation Regulation 2003 (in each 
case exclusive of expenses). Share repurchases are used from time to 
time as a method to control the Group’s leverage and decisions are  
made against strict price, volume and returns criteria that are agreed  
by the Board and regularly reviewed.

 In the year under review, the Company repurchased a total of 3,457,020 
ordinary shares of 1 4/77p each at prices between 347.0p and 390.7p  
per share. Following repurchase, these shares were held in treasury. 
Furthermore, the Employee Benefit Trust purchased a total of 377,860 
ordinary shares of 1 4/77p at a price of 546.2p per share. The aggregate 
amount of consideration paid was £14.6m. The movement in earnings  
per share comprises profit growth and a change in the weighted average 
share base as a result of share repurchases and movements in shares 
held by the Employee Benefit Trust, the impact of which is as follows:

FY14
Due to change in weighted average share base
Due to change in underlying profit after tax

FY15

% change

Underlying 
basic EPS

+1.6%
+11.0%

+12.6%

22.19p
0.37p
2.44p

25.00p

In the year under review no treasury shares were cancelled. Total  
share awards of 2,138,554 were made out of shares held by the  
Employee Benefit Trust.

Amendment of the Company’s articles of association
Any amendments to the Company’s articles of association may be  
made in accordance with the provisions of the Companies Act 2006  
by way of special resolution.

Appointment and replacement of directors
Directors shall be no less than two and no more than 15 in number. 
Directors may be appointed by the Company by ordinary resolution or  
by the Board. A director appointed by the Board holds office only until 
the next Annual General Meeting and is then eligible for election by  
the shareholders. The Board may from time to time appoint one or  
more directors to hold employment or executive office for such period 
(subject to the Companies Act 2006) and on such terms as they may 
determine and may revoke or terminate any such appointment.

Under the articles of association, at every Annual General Meeting of the 
Company, every director shall retire from office (but shall be eligible for 
election or re-election by the shareholders). The Company may by special 
resolution (or by ordinary resolution of which special notice has been 
given) remove and the Board, by unanimous decision, may remove any 
director before the expiration of his or her term of office. The office of 
director shall be vacated if: (i) he or she resigns; (ii) he or she has become 
physically or mentally incapable of acting as a director and may remain so 
for more than three months and the Board resolves that his or her office 
is vacated; (iii) he or she is absent without permission of the Board from 
meetings of the Board for six consecutive months and the Board resolves 
that his or her office is vacated; (iv) he or she becomes bankrupt or 
makes an arrangement or composition with his or her creditors generally; 
(v) he or she is prohibited by law from being a director; or (vi) he or she  
is removed from office pursuant to the articles of association.

Powers of the directors
The business of the Company will be managed by the Board who may 
exercise all the powers of the Company, subject to the provisions of  
the Company’s articles of association, the Companies Act 2006 and  
any ordinary resolution of the Company.

Shares held in the Employee Benefit Trust
The trustee of The Sage Group plc Employee Benefit Trust (“EBT”) has 
agreed not to vote any shares held in the EBT at any general meeting.  
If any offer is made to shareholders to acquire their shares the trustee 
will not be obliged to accept or reject the offer in respect of any shares 
which are at that time subject to subsisting awards, but will have regard 
to the interests of the award holders and will have power to consult 
them to obtain their views on the offer. Subject to the above the  
trustee may take action with respect to the offer it thinks fair.

Significant agreements
The following significant agreements contain provisions entitling the 
counterparties to exercise termination or other rights in the event of  
a change of control of the Company:

 – Under a dual tranche US$551 million and €218 million five-year 

multi-currency revolving credit facility agreement dated 26 June  
2014 between, amongst others, Sage Treasury Company Limited  
and Lloyds Bank plc (as facility agent) and guaranteed by the Company, 
on a change of control, if any individual lender so requires and after 
having consulted with Sage Treasury Company Limited in good faith 
for not less than 30 days following the change of control, the facility 
agent shall, by not less than 10 business days’ notice to Sage Treasury 
Company Limited, cancel the commitment of that lender and declare 
the participation of that lender in all outstanding loans, together  
with accrued interest and all other amounts accrued under the  
finance documents, immediately due and payable, whereupon  
the commitment of that lender will be cancelled and all such 
outstanding amounts will become immediately due and payable.

 – Under a note purchase agreement dated 11 March 2010 relating  
to US$50 million senior notes, Series B, due 11 March 2016 and  
US$50 million senior notes, Series C, due 11 March 2017 between the 
Company and the note holders, on a change of control, the Company 
will not take any action that consummates or finalises a change of 
control unless at least 15 business days prior to such action it shall 
have given to each holder of notes written notice containing and 
constituting an offer to prepay all notes on a date specified in such 
offer which shall be a business day occurring subsequent to the 
effective date of the change of control which is not less than 30 days 
or more than 60 days after the date of the notice of prepayments. 
Where a holder of notes accepts the offer to prepay, the prepayment 
shall be 100% of the principal amount of the notes together with 
accrued and unpaid interest thereon and shall be made on the 
proposed prepayment date. No prepayment under a change of 
control shall include any premium of any kind.

95

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTDirectors’ report continued

 – Under a note purchase agreement dated 20 May 2013 relating to 

US$50 million senior notes, Series D, due 20 May 2018, US$150 million 
senior  notes, Series E, due 20 May 2020, US$150 million senior notes, 
Series F, due 20 May 2023 and US$50 million senior notes, Series G, 
due 20 May 2025 between Sage Treasury Company Ltd and the  
note holders and guaranteed by the Company, on a change of  
control of the Company, the Company will not take any action that 
consummates or finalises a change of control unless at least 15 
business days prior to such action it shall have given to each holder of 
notes written notice containing and constituting an offer to prepay all 
notes on a date specified in such offer which shall be a business day 
occurring subsequent to the effective date of the change of control 
which is not less than 30 days or more than 60 days after the date of 
the notice of prepayments. Where a holder of notes accepts the offer 
to prepay, the prepayment shall be 100% of the principal amount of 
the notes together with accrued and unpaid interest thereon and 
shall be made on the proposed prepayment date. No prepayment 
under a change of control shall include any premium of any kind.

 – Under a note purchase agreement dated 26 January 2015 relating to 
€55 million senior notes, Series H, due 26 January 2022, €30 million 
senior notes, Series I, due 26 January 2023 and US$200 million senior 
notes, Series J, due 26 January 2025 between Sage Treasury Company 
Limited and the note holders and guaranteed by the Company, on a 
change of control of the Company, the Company will not take any 
action that consummates or finalises a change of control unless at 
least 15 business days prior to such action it shall have given to each 
holder of notes written notice containing and constituting an offer  
to prepay all notes on the date specified in such offer which shall  
be a business day occurring subsequent to the effective date of  
the change of control which is not less than 30 days or more than  
60 days after the date of notice of prepayments. Where a holder of 
notes accepts the offer to prepay, the prepayment shall be 100% of 
the principal amount of the notes together with accrued and unpaid 
interest thereon and any applicable net loss and, in each case, 
including the deduction of any applicable net gain and shall still  
be made on the proposed payment date. No prepayment under  
a change of control shall include any premium of any kind.

Under the terms of all four agreements above, a “change of control” 
occurs if any person or group of persons acting in concert gains  
control of the Company.

The platform reseller agreement dated 31 January 2015 relating to  
the Company’s strategic arrangements with Salesforce.com EMEA 
Limited contains a change of control right enabling Salesforce to 
terminate the agreement in the event there is a change of control  
in favour of a direct competitor of Salesforce.com EMEA Limited.  
The agreement contains post termination requirements upon 
Salesforce to support a transition for up to a specified period.

In respect of the platform reseller agreement with Salesforce.com 
EMEA Limited, “change of control” occurs where a corporate 
transaction results in the owners of the subject entity owning  
less than 50% of the voting interests in that entity as a result of  
the corporate transaction.

Financial risk management
The Group’s exposure to and management of capital, liquidity, credit, 
interest rate and foreign currency risk are summarised below. 

96

Capital risk
The Group’s objectives when managing capital (defined as net  
debt plus equity) are to safeguard our ability to continue as a going  
concern in order to provide returns to shareholders and benefits for 
other stakeholders, while optimising return to shareholders through an 
appropriate balance of debt and equity funding. The Group manages its 
capital structure and makes adjustments to it with respect to changes 
in economic conditions and our strategic objectives. The Group has set 
a long-term minimum leverage target of 1x net debt to EBITDA and will 
work to maintain this going forward. 

Liquidity risk
The Group manages its exposure to liquidity risk by reviewing cash 
resources required to meet business objectives through both short and 
long-term cash flow forecasts. The Company has committed facilities 
which are available to be drawn for general corporate purposes 
including working capital. The Treasury function has responsibility  
for optimising the level of cash across the business.

Credit risk
The Group’s credit risk primarily arises from trade and other receivables. 
The Group has a very low operational credit risk due to the transactions 
being principally of a high volume, low value and short maturity.  
The Group has no significant concentration of operational credit  
risk, with the exposure spread over a large number of counterparties  
and customers. 

The credit risk on liquid funds is considered to be low, as the  
Board-approved Group treasury policy limits the value that can be 
invested with each approved counterparty to minimise the risk of loss. 
All counterparties must meet minimum credit rating requirements.

Interest rate risk
The Group is exposed to interest rate risk on floating rate deposits and 
borrowings. The US private placement loan notes, which comprise 87% 
of borrowings, are at fixed interest rates and bank debt, which comprises 
13% of borrowings, are at floating interest rates. At 30 September 2015, 
the Group had £263m (2014: £145m) of cash and cash equivalents.

The Group regularly reviews forecast debt, cash and cash equivalents 
and interest rates to monitor this risk. Interest rates on debt and 
deposits are fixed when management decides this is appropriate.  
At 30 September 2015, the Group’s principal borrowings comprised  
US private placement loan notes of £525m (2014: £432m), which  
have an average fixed interest rate of 3.48%, and bank debt of £82m  
(2014: £111m), which has an average floating interest rate of 0.93%. 

Foreign currency risk
Although a substantial proportion of the Group’s revenue and profit  
is earned outside the UK, operating companies generally only trade in 
their own currency. The Group is therefore not subject to any significant 
foreign exchange transactional exposure within these subsidiaries.

The Sage Group plc | Annual Report & Accounts 2015The Group’s principal exposure to foreign currency lies in the translation 
of overseas profits into sterling, this exposure is not hedged.

The Group’s external US Dollar and Euro denominated borrowings are 
designated as a hedge of the net investment in its subsidiaries in the  
US and Eurozone. The foreign exchange movements on translation  
of the borrowings into Sterling have therefore been recognised in  
the translation reserve. Certain of the Group’s intercompany balances  
have been identified as part of the Group’s net investment in foreign 
operations. Foreign exchange effects on these balances that remain  
on consolidation are also reflected in the translation reserve. The 
Group’s other currency exposures comprise those currency gains and 
losses recognised in the income statement, reflecting other monetary 
assets and liabilities of the Group that are not denominated in the 
functional currency of the entity involved. At 30 September 2015 and  
30 September 2014, these exposures were immaterial to the Group.

Disclaimer
The purpose of this Annual Report & Accounts is to provide information 
to the members of the Company. The Annual Report & Accounts has 
been prepared for, and only for, the members of the Company, as a  
body, and no other persons. The Company, its directors and employees, 
agents or advisers do not accept or assume responsibility to any other 
person to whom this document is shown or into whose hands it may 
come and any such responsibility or liability is expressly disclaimed.

The Annual Report & Accounts contains certain forward-looking 
statements with respect to the operations, performance and  
financial condition of the Group. By their nature, these statements 
involve uncertainty since future events and circumstances can cause 
results and developments to differ materially from those anticipated. 
The forward-looking statements reflect knowledge and information 
available at the date of preparation of this Annual Report & Accounts 
and the Company undertakes no obligation to update these forward-
looking statements. Nothing in this Annual Report & Accounts should 
be construed as a profit forecast.

Statement of directors’ responsibilities
The directors are responsible for preparing the Annual Report & 
Accounts, including the Directors’ remuneration report and the  
Group and parent Company financial statements, in accordance  
with applicable law and regulations.

Company law requires the directors to prepare financial statements  
for each financial year. Under that law the directors have prepared the 
Group financial statements in accordance with International Financial 
Reporting Standards (“IFRS”) as adopted by the European Union (“EU”) 
and the parent Company financial statements in accordance with 
United Kingdom Generally Accepted Accounting Practice (United 
Kingdom Accounting Standards and applicable law). Under company 
law, the directors must not approve the financial statements unless  
they are satisfied that they give a true and fair view of the state of  
affairs of the Company and the Group and of the profit or loss of  
the Group and the Company for that period.

In preparing these financial statements the directors are required to:

 – Select suitable accounting policies and then apply them consistently

 – Make judgements and estimates that are reasonable and prudent

 – State whether IFRS as adopted by the EU, and applicable UK 

Accounting Standards have been followed, subject to any material 
departures disclosed and explained in the Group and parent Company 
financial statements respectively

 – Prepare the financial statements on the going concern basis,  
unless it is inappropriate to presume that the Company will  
continue in business

The directors are responsible for keeping adequate accounting records 
that are sufficient to show and explain the Company’s transactions and 
disclose with reasonable accuracy at any time the financial position of 
the Company and the Group and to enable them to ensure that the 
financial statements and the Directors’ remuneration report comply  
with the Companies Act 2006 and, as regards the Group’s financial 
statements, Article 4 of the International Accounting Standards 
Regulation. They are also responsible for safeguarding the assets of  
the Company and the Group and hence for taking reasonable steps  
for the prevention and detection of fraud and other irregularities.

Directors’ statement
The directors as at the date of this report, whose names and functions 
are listed in the Board of Directors on pages 60 to 61, confirm that to  
the best of their knowledge, the Group’s financial statements, which 
have been prepared in accordance with IFRS as adopted by the EU,  
give a true and fair view of the assets, liabilities, financial position and 
profit of the Group.

 – To the best of their knowledge, the Directors’ report and the Strategic 
report include a fair review of the development and performance  
of the business and the position of the Group, together with a 
description of the principal risks and uncertainties that it faces

Each director as at the date of this report further confirms that, so far as 
the director is aware, there is no relevant audit information of which the 
Company’s auditors are unaware

 – The director has taken all the steps that he or she ought to have taken 
as a director in order to make himself/herself aware of any relevant 
audit information and to establish that the Company’s auditors are 
aware of that information

This confirmation is given and should be interpreted in accordance  
with the provisions of section 418 of the Companies Act 2006.

In addition, the directors as at the date of this report consider that  
the Annual Report & Accounts, taken as a whole, is fair, balanced  
and understandable and provides the information necessary for 
shareholders to assess the Company’s and the Group’s position  
and performance, business model and strategy.

By Order of the Board

M J Robinson
Company Secretary

2 December 2015

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The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTContents 
Group financial statements 

Group financial statements 

Consolidated income statement 

Independent auditors’ report to the to the members of The Sage Group plc  

Consolidated statement of comprehensive income 

Consolidated balance sheet 

Consolidated statement of changes in equity 

Consolidated statement of cash flows 

Notes to the Group financial statements 
Supplementary notes to the Group financial statements. 

1. Basis of preparation and critical accounting estimates and judgements 

Results for the year 
2. Segment information 

3. Profit before income tax 

4. Income tax expense 

5. Earnings per share 

Operating assets and liabilities 
6. Intangible assets 

7. Property, plant and equipment 

8. Working capital 

9. Provisions 

10. Post-employment benefits 

11. Deferred income tax 

Net debt and capital structure 
12. Cash flow and net debt 

13. Financial instruments 

14. Equity 

Other notes 
15. Acquisitions and disposals 

16. Related party transactions 

17. Group subsidiaries 

99

104

105

106

107

109

110

114

118

123

124

126

130

131

134

134

137

139

142

144

152

154

154

98 
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The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Contents 

Group financial statements 

Independent auditor’s report to the members of The Sage Group plc

Independent auditors’ report to the to the members of The Sage Group plc  

Our opinion on the financial statements
In our opinion:

 – The Sage Group plc’s Group financial statements and Parent company financial statements (the “financial statements”) give a true and fair view  

of the state of the Group’s and of the Parent company’s affairs as at 30 September 2015 and of the Group’s profit for the year then ended;

 – the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union; 

 – the Parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting  

Practice; and

 – the financial statements have been prepared in accordance with the requirements of the Companies Act 2006, and, as regards the Group financial 

statements, Article 4 of the IAS Regulation.

What we have audited
The Sage Group plc’s financial statements comprise:

Group

Parent company

Consolidated balance sheet as at 30 September 2015

Company balance sheet as at 30 September 2015

Consolidated income statement for the year then ended

Company accounting policies

Consolidated statement of comprehensive income for the year then ended

Related notes 1 to 9 to the financial statements

Consolidated statement of changes in equity for the year then ended

Consolidated statement of cash flows for the year then ended

Related notes 1 to 17 to the financial statements

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and IFRSs as adopted 
by the European Union. The financial reporting framework that has been applied in the preparation of the Parent company financial statements is 
applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice).

Overview of our audit approach

Risks of material misstatement

 – Revenue recognition.

 – Carrying value of goodwill.

 – Accounting for taxation.

Audit scope

 – We performed an audit of the complete financial information of 6 components and audit procedures  

on specific balances for a further 6 components.

 – The components where we performed full or specific audit procedures accounted for 90% of adjusted  

Profit before tax* and 90% of Revenue.

Materiality

 – Overall Group materiality is £16.9m which represents 5% of adjusted Profit before tax*.

*  Profit before tax adjusted for non-recurring items as defined in ‘The application of materiality’ section of this report

Our assessment of risk of material misstatement 
We identified the risks of material misstatement described below as those that had the greatest effect on our overall audit strategy, the allocation of 
resources in the audit and the direction of the efforts of the audit team. In addressing these risks, we have performed the procedures below which 
were designed in the context of the financial statements as a whole and, consequently, we do not express any opinion on these individual areas.

Risk
Revenue recognition 
Refer to the Audit Committee Report 
(page 70); and Notes 1 and 3.1 of the 
Group financial statements.

The Group has reported revenues of 
£1,435.5m (2014: £1,353.5m). We  
focussed on the recognition of revenue 
as the timing of revenue recognition  
and its presentation in the income 
statement are subject to inherent 
complexities in the software industry.

Management undertook a review of 
revenue recognition practices across 
the Group which resulted in changes  
in the accounting policies for a number 
of revenue related items as set out in 
Note 1.

Our response to the risk

The primary audit team assessed whether the revised revenue recognition 
policies are appropriate and in accordance with IFRS given the nature of the 
products and services and the manner in which these are provided by the 
Group to its customers. Component audit teams:

 – confirmed that the analysis on which the consideration by the primary  
audit team was based was consistent with the group’s actual business 
practices; and

 – performed audit procedures to test the completeness and accuracy of 

revenue amounts to be adjusted in respect of their location.

For significant revenue streams at each full and specific scope audit location:

 – We performed walkthroughs of each significant class of revenue 

transactions and assessed the design effectiveness of key controls. For a 
number of components we tested the operating effectiveness of controls;

 – For products and services where the risks and rewards are transferred  

over a period of time, we tested a sample of transactions to ensure that  
the amount of revenue was accurately calculated based on the state of 
completion of the contract and appropriately recognised;

What we concluded to the  
Audit and Risk Committee

Following our audit procedures on 
the underlying fact patterns and 
technical analysis supporting 
management’s conclusions from  
its review of revenue recognition 
practices across the Group, we 
agreed with the amount of and 
nature of the resulting adjustments 
that have been recorded by 
management, both in the  
current year and in the prior  
year comparatives.

We concluded that revenue 
recognised in the year, and deferred 
as at 30 September 2015, is 
materially correct on the basis of our 
procedures performed both at group 
and by component audit teams.

99

Group financial statements 

Consolidated income statement 

Consolidated statement of comprehensive income 

Consolidated balance sheet 

Consolidated statement of changes in equity 

Consolidated statement of cash flows 

Notes to the Group financial statements 

1. Basis of preparation and critical accounting estimates and judgements 

Supplementary notes to the Group financial statements. 

99

104

105

106

107

109

110

114

118

123

124

126

130

131

134

134

137

139

142

144

152

154

154

Results for the year 

2. Segment information 

3. Profit before income tax 

4. Income tax expense 

5. Earnings per share 

Operating assets and liabilities 

6. Intangible assets 

7. Property, plant and equipment 

8. Working capital 

9. Provisions 

10. Post-employment benefits 

11. Deferred income tax 

Net debt and capital structure 

12. Cash flow and net debt 

13. Financial instruments 

14. Equity 

Other notes 

15. Acquisitions and disposals 

16. Related party transactions 

17. Group subsidiaries 

98 

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Independent auditor’s report to the members of The Sage Group plc continued

Risk

Our response to the risk

What we concluded to the  
Audit and Risk Committee

Revenue recognition 
(continued)
We identified 3 specific risks of fraud  
and error in respect of improper  
revenue recognition given the nature  
of the Group’s products and services  
as follows:

 – Inappropriate cut-off and deferral  

of revenue;

 – Inappropriate accounting for  

complex one-off arrangements  
and new products/services; and 

 – Inappropriate allocation of revenue 

between the components of  
bundled products. 

Audit procedures on revenue at full  
and specific scope locations covered 
90% of reported revenue.

Carrying value of goodwill
Refer to the Audit Committee Report 
(page 70); and Notes 3.6 and 6.1 of the 
Group financial statements.

We focussed on this area due the size  
of the goodwill balance £1,446m (2014: 
£1,433m) and because the directors’ 
assessment of ‘value in use’ of the 
Group’s Cash Generating Units (“CGUs”) 
involves judgement about the future 
performance of the business and the 
discount rates applied to future cash 
flow forecasts.

In particular, we focused our audit effort 
on the Brazil CGU due to the impairment 
charge of £62.3m recognised in the 
current year (2014: impairment charge  
of £44.3m). The remaining goodwill 
balance in relation to Brazil is £nil at  
30 September 2015.

Goodwill was subject to full scope audit 
procedures by the Primary audit team.
Accounting for taxation
Refer to the Audit Committee Report 
(page 70); and Notes 4 and 11 of the 
Group Financial Statements.

We focussed on this area as the Group 
has international operations and in the 
normal course of business the Directors 
make judgments and estimates in 
relation to tax issues and exposures,  
the final outcome of which could be 
significantly different to these estimates. 
The most significant of these relate  
to the Unites States, UK and Brazil.

 – Our procedures in relation to inappropriate accounting for complex one-off 
arrangements and new products or services were addressed at Group and 
component level through our procedures on the revised revenue 
recognition accounting policies outlined above;

 – For bundled products, we tested on a sample basis, that (1) the calculation 
of the fair value attributed to each element of the bundle was reasonable, 
and (2) that the allocation of any discount was consistent with the relative 
fair value of each element of the bundle;

 – We performed other substantive, transactional testing and analytical 

procedures to validate the recognition of revenue throughout the year.  
At certain components, we performed data analysis over full populations  
of transactions; and

 – For revenue recorded through journal entries outside of normal business 

processes, we performed testing to establish whether a service had  
been provided or a sale had occurred in the financial year to support  
the revenue recognised.

We also considered the adequacy of the Group’s disclosures in respect of  
the restatement of revenue in the current year and the accounting policies  
for revenue recognition in notes 1 and 3.1 respectively.

We challenged management’s assumptions used in its impairment models for 
assessing the recoverability of the carrying value of goodwill. We focused on 
the appropriateness of CGU identification, methodology applied to estimate 
recoverable values, discount rates, and forecast cash flows. Specifically:

We concluded that the goodwill  
balance at 30 September 2015  
is materially correct.

 – We tested the methodology applied in the VIU calculation as compared  

to the requirements of IAS 36, Impairment of Assets, and the mathematical 
accuracy of management’s model;

 – We obtained an understanding of and assessed the basis for key  

underlying assumptions for the 2016 budget. We challenged management 
on cash flow forecasting and the implied growth rates beyond 2016 by 
considering evidence available to support these assumptions and their 
consistency with findings from other areas of our audit and by performing 
sensitivity analysis;

 – The discount rates and long term growth rates applied within the model 

were assessed by an EY business valuation specialist, including comparison 
to economic and industry forecasts where appropriate; and

 – For Brazil, we performed sensitivity analyses on key assumptions in  
the model to recalculate a range of potential outcomes in relation  
to the impairment charge to be recognised in the year.

We considered the appropriateness of the related disclosures provided  
in notes 3.6 and 6.1 in the Group financial statements.

We challenged and applied professional scepticism to the judgments and 
estimates made by management in relation to tax matters through the 
following audit procedures:

 – We utilised relevant country tax specialists in testing the assumptions and 
estimates in relation to the level of provisions recognised for significant tax 
risks and the judgements made in determining the Group’s deferred tax assets;

 – We confirmed that the Group’s stated tax position in relation to both tax 
exposures or deferred tax assets were consistent with the underlying 
transactions and fact patterns; and

 – We inspected the Group’s correspondence with relevant tax authorities,  

to consider the completeness of tax provisions for all relevant risks.

We also considered the adequacy of the Group’s disclosures (in Notes 1, 4,  
and 11) in respect of tax and uncertain tax positions.

We concluded that management’s 
judgements in relation to tax 
provisions for uncertain matters  
and deferred tax asset recognition 
were appropriate.

The risks of material misstatement as set out in the table above are consistent with those reported by The Sage Group plc’s previous external auditor 
with the exception of Archer litigation following the dismissal of the compensation claim against the Group in August 2015 as explained on page 122.

100

The Sage Group plc | Annual Report & Accounts 2015The scope of our audit 
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit scope for each 
component within the Group. Taken together, this enables us to form an opinion on the consolidated financial statements. We take into account  
size, risk profile, the organisation of the group and effectiveness of group-wide controls, changes in the business environment and other factors  
such as recent Internal Audit results when assessing the level of work to be performed at each entity.

In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate quantitative coverage of  
significant accounts in the financial statements, of the 45 reporting components of the Group, we selected 12 components covering entities within 
UK and Ireland, France, Germany, Spain, North America, South Africa, and Brazil which represent the principal business units within the Group.

Of the 12 components selected, we performed an audit of the complete financial information of 6 components (“full scope components”) which were 
selected based on their size or risk characteristics. For the remaining 6 components (“specific scope components”), we performed audit procedures 
on specific accounts within that component that we considered had the potential for the greatest impact on the significant accounts in the financial 
statements either because of the size of these accounts or their risk profile. 

The reporting components where we performed audit procedures accounted for 90% of the Group’s adjusted Profit before tax measure used to 
calculate materiality and 90% of the Group’s Revenue. For the current year, the full scope components contributed 63% of the Group’s adjusted Profit 
before tax measure used to calculate materiality and 58% of the Group’s Revenue. The specific scope components contributed 27% of the Group’s 
adjusted PBT measure used to calculate materiality and 32% of the Group’s Revenue. The audit scope of these components may not have included 
testing of all significant accounts of the component but will have contributed to the coverage of significant accounts tested for the Group. We 
instructed a component team to undertake specified procedures over certain cash balances at one location. The Group audit risk in relation to 
revenue recognition was subject to audit procedures at each of the full and specific scope locations with revenue. The Group audit risk in relation  
to the carrying value of goodwill was subject to audit procedures by the primary audit team on the entire balance. The Group audit risk in relation  
to taxation was subject to full scope audit procedures in 5 components and limited scope procedures in 3 components.

Of the remaining 33 components that together represent 10% of the Group’s adjusted Profit before tax, none are individually greater than 4% of the 
Group’s adjusted Profit before tax. For 5 components, including 2 in Asia and Australia, we performed review scope procedures. For the remaining 
components, we performed other procedures, including analytical review procedures and testing of consolidation journals, intercompany eliminations 
and foreign currency translation recalculations to respond to any potential risks of material misstatement to the Group financial statements.

The charts below illustrate the coverage obtained from the work performed by our audit teams.

Adjusted Profit before tax

Revenue

63%

10%

Full scope components 
Specific scope components 
Other procedures

58%

10%

Full scope components 
Specific scope components 
Other procedures

27%

Involvement with component teams 
In establishing our overall approach to the Group audit, we determined the type of work that needed to be undertaken at each of the components  
by us, as the primary audit engagement team, or by component auditors from other EY global network firms operating under our instruction. Of the  
6 full scope components, audit procedures were performed on 3 of these directly by the primary audit team and 3 by component audit teams. For the 
6 specific scope components, work was performed by component auditors. We determined the appropriate level of involvement with the component 
teams to enable us to determine that sufficient audit evidence had been obtained as a basis for our opinion on the Group as a whole.

32%

At the start of the audit, a Global Team Planning Event was held in the UK with representatives from all full and specific scope component audit 
teams in attendance. In addition, the Group audit team established a programme of planned visits that has been designed to ensure that as a first 
year audit the Senior Statutory Auditor, or her designate, would visit all full and specific scope audit locations. During the current year’s audit cycle, 
visits were undertaken at least once by the primary audit team to the component teams in the UK, France, Germany, Spain, North America, South 
Africa, and Brazil. These visits involved discussing the audit approach with the component team and any issues arising from their work, meeting  
with local management, attending closing meetings, and reviewing key audit working papers on the Group risk areas. The primary team interacted 
regularly with the component teams where appropriate during various stages of the audit, reviewed key working papers and were responsible for  
the scope and direction of the audit process. This, together with the additional procedures performed at Group level, gave us appropriate evidence 
for our opinion on the Group financial statements.

101

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTIndependent auditor’s report to the members of The Sage Group plc continued

Our application of materiality 
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on the audit and in 
forming our audit opinion.  

Materiality
The magnitude of an omission or misstatement that, individually  
or in the aggregate, could reasonably be expected to influence  
the economic decisions of the users of the financial statements. 
Materiality provides a basis for determining the nature and extent  
of our audit procedures.

We determined materiality for the Group to be £16.9 million, which  
is 5% of Profit before tax adjusted for non-recurring items reported  
by the Group. We believe that adjusted Profit before tax provides us 
with a consistent year on year basis for determining materiality and  
is the most relevant performance measure to the stakeholders of  
the entity. Detailed audit procedures are performed on material 
non-recurring items.

During the course of our audit, we reassessed initial materiality and 
the only change in final materiality was to reflect the actual reported 
performance of the Group in the year.

Starting 
basis

 – Profit before tax – £275.8m

Adjustments

 – Adjusted for non recurring items

 – Goodwill impairment charge of £62.3m

Materiality

 – Totals £338.1m [materiality basis]

 – Materiality of £16.9m (5% of materiality basis)

Performance materiality
The application of materiality at the individual account or balance level. It is set at an amount to reduce to an appropriately low level the probability 
that the aggregate of uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgement was that performance 
materiality was 50% of our planning materiality, namely £8.5m, reflecting that this is our first year as auditor of The Sage Group plc.

Audit work at component locations for the purpose of obtaining audit coverage over significant financial statement accounts is undertaken based 
on a percentage of total performance materiality. The performance materiality set for each component is based on the relative scale and risk of the 
component to the Group as a whole and our assessment of the risk of misstatement at that component. In the current year, the range of 
performance materiality allocated to full and specific scope components was £0.9m to £4.3m. 

Reporting threshold
An amount below which identified misstatements are considered as being clearly trivial.

We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of £0.9m, which is set at 5% of 
planning materiality, as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds.

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in light of other relevant 
qualitative considerations in forming our opinion.

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient to give reasonable assurance that the 
financial statements are free from material misstatement, whether caused by fraud or error. This includes an assessment of: whether the accounting 
policies are appropriate to the Group’s and the Parent company’s circumstances and have been consistently applied and adequately disclosed; the 
reasonableness of significant accounting estimates made by the directors; and the overall presentation of the financial statements. In addition, we 
read all the financial and non-financial information in the Annual Report and Accounts 2015 to identify material inconsistencies with the audited 
financial statements and to identify any information that is apparently materially incorrect based on, or materially inconsistent with, the knowledge 
acquired by us in the course of performing the audit. If we become aware of any apparent material misstatements or inconsistencies we consider  
the implications for our report.

Respective responsibilities of directors and auditor
As explained more fully in the Directors’ Responsibilities Statement set out on page 97, the directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and fair view. Our responsibility is to audit and express an opinion on the financial 
statements in accordance with applicable law and International Standards on Auditing (UK and Ireland). Those standards require us to comply with 
the Auditing Practices Board’s Ethical Standards for Auditors.

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work 
has been undertaken so that we might state to the company’s members those matters we are required to state to them in an auditor’s report and for 
no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the 
company’s members as a body, for our audit work, for this report, or for the opinions we have formed. 

102

The Sage Group plc | Annual Report & Accounts 2015Opinion on other matters prescribed by the Companies Act 2006
In our opinion:

 – the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies Act 2006; and

 – the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements are prepared  

is consistent with the financial statements.

Matters on which we are required to report by exception

ISAs (UK  
and Ireland) 
reporting

We are required to report to you if, in our opinion, financial and non-financial information in the annual report is: 

 – materially inconsistent with the information in the audited financial statements; or 

 – apparently materially incorrect based on, or materially inconsistent with, our knowledge of the Group acquired  

We have no 
exceptions  
to report.

in the course of performing our audit; or 

 – otherwise misleading. 

In particular, we are required to report whether we have identified any inconsistencies between our knowledge acquired 
in the course of performing the audit and the directors’ statement that they consider the annual report and accounts 
taken as a whole is fair, balanced and understandable and provides the information necessary for shareholders to  
assess the entity’s performance, business model and strategy; and whether the annual report appropriately addresses 
those matters that we communicated to the audit committee that we consider should have been disclosed.

We are required to report to you if, in our opinion:

 – adequate accounting records have not been kept by the Parent company, or returns adequate for our audit  

have not been received from branches not visited by us; or

 – the Parent company financial statements and the part of the Directors’ Remuneration Report to be audited  

are not in agreement with the accounting records and returns; or

 – certain disclosures of directors’ remuneration specified by law are not made; or

 – we have not received all the information and explanations we require for our audit.

We are required to review:

 – The directors’ statement in relation to going concern, and longer-term viability, set out on page 93; and

 – The part of the Corporate Governance Statement relating to the company’s compliance with the provisions  

of the UK Corporate Governance Code specified for our review.

We have no 
exceptions  
to report.

We have no 
exceptions  
to report.

Companies  
Act 2006 
reporting

Listing Rules 
review 
requirements

Statement on the Directors’ Assessment of the Principal Risks that Would Threaten the Solvency or Liquidity of the Entity

ISAs (UK  
and Ireland) 
reporting

We are required to give a statement as to whether we have anything material to add or to draw attention to in relation to:

 – the directors’ confirmation in the annual report that they have carried out a robust assessment of the principal risks 
facing the entity, including those that would threaten its business model, future performance, solvency or liquidity;

 – the disclosures in the annual report that describe those risks and explain how they are being managed or mitigated;

 – the directors’ statement in the financial statements about whether they considered it appropriate to adopt the going 
concern basis of accounting in preparing them, and their identification of any material uncertainties to the entity’s 
ability to continue to do so over a period of at least twelve months from the date of approval of the financial 
statements; and

 – the directors’ explanation in the annual report as to how they have assessed the prospects of the entity, over what 
period they have done so and why they consider that period to be appropriate, and their statement as to whether  
they have a reasonable expectation that the entity will be able to continue in operation and meet its liabilities as they 
fall due over the period of their assessment, including any related disclosures drawing attention to any necessary 
qualifications or assumptions.

We have nothing 
material to add or  
to draw attention to.

Alison Duncan (Senior statutory auditor)
for and on behalf of Ernst & Young LLP, Statutory Auditor, London

2 December 2015

Notes:

 –   The maintenance and integrity of The Sage Group plc web site is the responsibility of the directors; the work carried out by the auditor does not involve consideration of these matters 

and, accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially presented on the web site.

 –  Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

103

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTConsolidated income statement 
For the year ended 30 September 2015 

Revenue  

Cost of sales 

Gross profit  

Selling and administrative expenses  

Operating profit  

Finance income  

Finance costs  
Finance costs  net  

Profit before income tax 

Income tax expense 

Profit for the year  

Profit attributable to: 
–  Owners of the parent 
–  Non-controlling interest 

Note 

2.1, 3.1 

2.2, 3.2, 3.3, 3.6

3.5 

3.5 

3.5 

4 

Underlying
2015
£m

Adjustments
(note 3.6)
2015
£m

1,435.5

(86.7)

1,348.8

(968.9)

379.9

2.2

(23.6)

(21.4)

358.5

(90.3)

268.2

268.2

         – 

268.2

 –

 –

 –

(82.7)

(82.7)

 –

 –

 –

(82.7)

 8.8 

(73.9)

(73.9)

       – 

(73.9)

Statutory 
2015 
£m 

1,435.5 

(86.7) 

1,348.8 

(1,051.6) 

297.2 

2.2 

(23.6) 

(21.4) 

275.8 

(81.5) 

194.3 

194.3 

      – 

194.3 

Earnings per share attributable to the owners of the 
parent (pence)  
–  Basic  
–  Diluted  

All operations in the year relate to continuing operations.  

*  Underlying as reported is at 2014 reported exchange rates.  

5 

5 

25.00p

24.85p

18.11p 

18.00p 

22.91p 

22.87p 

Underlying as 
reported *
2014 
(restated) 
£m 

Adjustments
(note 3.6)
2014
£m

Statutory
2014
(restated)
£m

1,353.5 

(74.5) 

1,279.0 

(918.0) 

361.0 

2.1 

(22.2) 

(20.1) 

340.9 

(90.5) 

250.4 

249.5 

0.9 

250.4 

–

–

–

(61.4)

(61.4)

–

(0.8)

(0.8)

(62.2)

0.7

(61.5)

(61.5)

–

(61.5)

1,353.5

(74.5)

1,279.0

(979.4)

299.6

2.1

(23.0)

(20.9)

278.7

(89.8)

188.9

188.0

0.9

188.9

17.26p

17.24p

104 
104

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
 
 
 
 
 
 
Consolidated income statement 

For the year ended 30 September 2015 

Consolidated statement of comprehensive income 
For the year ended 30 September 2015 

Selling and administrative expenses  

Revenue  

Cost of sales 

Gross profit  

Operating profit  

Finance income  

Finance costs  

Finance costs  net  

Profit before income tax 

Income tax expense 

Profit for the year  

Profit attributable to: 

–  Owners of the parent 

–  Non-controlling interest 

2.2, 3.2, 3.3, 3.6

Note 

2.1, 3.1 

3.5 

3.5 

3.5 

4 

Underlying

2015

£m

Adjustments

(note 3.6)

2015

£m

Underlying as 

reported *

2014 

(restated) 

£m 

Adjustments

(note 3.6)

Statutory

2014

(restated)

£m

Statutory 

2015 

£m 

1,435.5 

(86.7) 

1,348.8 

(1,051.6) 

297.2 

2.2 

(23.6) 

(21.4) 

275.8 

(81.5) 

194.3 

194.3 

      – 

194.3 

 –

 –

 –

 –

 –

 –

(82.7)

(82.7)

(82.7)

 8.8 

(73.9)

(73.9)

       – 

(73.9)

1,353.5 

(74.5) 

1,279.0 

(918.0) 

361.0 

2.1 

(22.2) 

(20.1) 

340.9 

(90.5) 

250.4 

249.5 

0.9 

250.4 

2014

£m

–

–

–

–

(61.4)

(61.4)

(0.8)

(0.8)

(62.2)

0.7

(61.5)

(61.5)

–

(61.5)

1,435.5

(86.7)

1,348.8

(968.9)

379.9

2.2

(23.6)

(21.4)

358.5

(90.3)

268.2

268.2

         – 

268.2

1,353.5

(74.5)

1,279.0

(979.4)

299.6

2.1

(23.0)

(20.9)

278.7

(89.8)

188.9

188.0

0.9

188.9

17.26p

17.24p

Earnings per share attributable to the owners of the 

parent (pence)  

–  Basic  

–  Diluted  

All operations in the year relate to continuing operations.  

*  Underlying as reported is at 2014 reported exchange rates.  

5 

5 

25.00p

24.85p

18.11p 

18.00p 

22.91p 

22.87p 

Profit for the year 

Other comprehensive income/(expense): 

Items that will not be reclassified to profit or loss: 

Actuarial loss on post-employment benefit obligations 

Deferred tax credit on actuarial loss on post-employment benefit obligations 

Items that may be reclassified to profit or loss: 

Exchange differences on translating foreign operations 

Other comprehensive expense for the year, net of tax 

Total comprehensive income for the year 

Total comprehensive income for the year attributable to: 
–  Owners of the parent 
–  Non-controlling interest 

Note 

14.4

14.4

14.3

2015

£m

194.3

(4.8)

0.6

(4.2)

(23.2)

(23.2)

2014
(restated)
£m

188.9

(0.4)

0.4

–

(38.1)

(38.1)

(27.4)

(38.1)

166.9

150.8

166.9

–

166.9

149.9

0.9

150.8

i

F
n
a
n
c

i

a

l

s
t
a
t
e
m
e
n
t
s

104 

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 

105 
105

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated balance sheet 
As at 30 September 2015 

Non-current assets  

Goodwill  

Other intangible assets  

Property, plant and equipment  

Deferred income tax assets  

Current assets  

Inventories  

Trade and other receivables  

Cash and cash equivalents (excluding bank overdrafts) 

Total assets  

Current liabilities  

Trade and other payables  

Current income tax liabilities  

Borrowings  

Provisions 

Other financial liabilities  

Deferred income  

Non-current liabilities  

Borrowings  

Other financial liabilities 

Post-employment benefits  

Deferred income tax liabilities  

Provisions 

Deferred income 

Total liabilities  

Net assets  

Equity attributable to owners of the parent 

Ordinary shares 

Share premium 

Other reserves  

Retained earnings  

Non-controlling interest 

Total equity 

Note 

6.1 

6.2  

7 

11  

8.1  

8.2  

12.3  

8.3  

12.4 

9 

13.4 

2015 

£m 

2014 
(restated)
£m

As at 
1 October 2013
(restated)
£m

     1,446.0  

1,433.0

      105.5  

      122.7  

       34.2  

98.1

126.7

29.4

     1,708.4  

1,687.2

        2.0  

      320.9  

      263.4  

      586.3  

2.0

321.5

144.6

468.1

1,515.2

113.5

128.8

26.2

1,783.7

2.2

311.2

100.8

414.2

     2,294.7  

2,155.3

2,197.9

 (311.2) 

 (31.4) 

 (33.6) 

 (9.9) 

 – 

 (436.5) 

 (822.6) 

 (279.5)

 (23.7)

 (125.4)

 (13.0)

 (60.1)

 (426.2)

 (927.9)

(276.2)

(35.7)

(21.0)

(13.3)

(30.0)

(433.0)

(809.2)

12.4  

 (571.4) 

 (415.8)

(440.6)

10  

11 

9 

14.1  

14.3 

– 

 (18.7) 

 (7.3) 

 (10.4) 

 (2.2) 

–

 (13.6)

 (19.1)

 (8.3)

 (2.7)

(54.2)

(12.9)

(23.1)

(6.3)

–

 (610.0) 

 (459.5)

(537.1)

 (1,432.6) 

 (1,387.4)

(1,346.3)

      862.1  

767.9

851.6

       11.8  

      541.2  

 66.9  

 242.2  

      862.1  

– 

862.1 

11.7

535.9

       90.1 

      130.2 

767.9

–

767.9

11.7

532.2

60.2

248.5

852.6

(1.0)

851.6

The consolidated financial statements on pages 104 to 155 were approved by the Board of Directors on 2 December 2015 and are signed on 
their behalf by:  

S Hare  
Chief Financial Officer 

106 
106

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
  
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
  
 
 
 
 
  
 
  
  
 
 
 
 
 
Consolidated balance sheet 

As at 30 September 2015 

Consolidated statement of changes in equity 
For the year ended 30 September 2015 

At 1 October 2014 (restated) 

Profit for the year 

Other comprehensive income/(expense): 

Exchange differences on translating foreign operations (note 14.3) 

Actuarial loss on post-employment benefit obligations (note 10) 

Deferred tax credit on actuarial loss on post-employment obligations  
(note 4) 

Total comprehensive (expense)/income for the year ended 
30 September 2015 

Transactions with owners:  

Employee share option scheme: 
–  Proceeds from shares issued 
–  Value of employee services,  
net of deferred tax (note 14.2) 

Purchase of treasury shares (note 14.4) 

Expenses related to purchase of treasury shares 

Close period share buyback programme (note 13.4) 

Dividends paid to owners of the parent (note 14.5) 

Total transactions with owners  
for the year ended 30 September 2015 

At 30 September 2015 

Ordinary 
shares 
£m

     11.7 

Share  
premium  
£m 

      535.9  

 –

 –

–

–

–

–  

–  

– 

– 

– 

Attributable to owners of the parent

Other 
reserves 
£m

       90.1 

– 

(23.2)

– 

– 

Retained 
earnings 
£m

    130.2 

194.3

 –

(4.8)

0.6

Total 
equity 
£m

    767.9 

194.3

(23.2)

(4.8)

0.6

(23.2)

190.1

166.9

0.1

5.3 

–

–

–

–

–

0.1

11.8

– 

– 

– 

– 

– 

5.3 

541.2 

–

–

–

–

–

–

–

66.9

– 

10.1

(14.6)

(0.1)

60.0

(133.5)

(78.1)

242.2

5.4

10.1

(14.6)

(0.1)

60.0

(133.5)

(72.7)

862.1

i

F
n
a
n
c

i

a

l

s
t
a
t
e
m
e
n
t
s

The consolidated financial statements on pages 104 to 155 were approved by the Board of Directors on 2 December 2015 and are signed on 

106 

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 

107 
107

Cash and cash equivalents (excluding bank overdrafts) 

Non-current assets  

Goodwill  

Other intangible assets  

Property, plant and equipment  

Deferred income tax assets  

Current assets  

Inventories  

Trade and other receivables  

Total assets  

Current liabilities  

Trade and other payables  

Current income tax liabilities  

Borrowings  

Provisions 

Other financial liabilities  

Deferred income  

Non-current liabilities  

Borrowings  

Other financial liabilities 

Post-employment benefits  

Deferred income tax liabilities  

Provisions 

Deferred income 

Total liabilities  

Net assets  

Ordinary shares 

Share premium 

Other reserves  

Retained earnings  

Non-controlling interest 

Total equity 

their behalf by:  

S Hare  

Chief Financial Officer 

Equity attributable to owners of the parent 

Note 

6.1 

6.2  

7 

11  

8.1  

8.2  

12.3  

8.3  

12.4 

9 

13.4 

10  

11 

9 

14.1  

14.3 

2015 

£m 

2014 

1 October 2013

(restated)

(restated)

£m

£m

As at 

     1,446.0  

1,433.0

     1,708.4  

1,687.2

     2,294.7  

2,155.3

2,197.9

      105.5  

      122.7  

       34.2  

        2.0  

      320.9  

      263.4  

      586.3  

 (311.2) 

 (31.4) 

 (33.6) 

 (9.9) 

 – 

 (436.5) 

 (822.6) 

– 

 (18.7) 

 (7.3) 

 (10.4) 

 (2.2) 

98.1

126.7

29.4

2.0

321.5

144.6

468.1

 (279.5)

 (23.7)

 (125.4)

 (13.0)

 (60.1)

 (426.2)

 (927.9)

–

 (13.6)

 (19.1)

 (8.3)

 (2.7)

 (610.0) 

 (459.5)

(537.1)

 (1,432.6) 

 (1,387.4)

(1,346.3)

      862.1  

767.9

851.6

       11.8  

      541.2  

 66.9  

 242.2  

      862.1  

– 

862.1 

11.7

535.9

       90.1 

      130.2 

767.9

–

767.9

1,515.2

113.5

128.8

26.2

1,783.7

2.2

311.2

100.8

414.2

(276.2)

(35.7)

(21.0)

(13.3)

(30.0)

(433.0)

(809.2)

(54.2)

(12.9)

(23.1)

(6.3)

–

11.7

532.2

60.2

248.5

852.6

(1.0)

851.6

12.4  

 (571.4) 

 (415.8)

(440.6)

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
  
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
  
 
 
 
 
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
Consolidated statement of changes in equity continued 

Attributable to owners of the parent (restated) 

At 1 October 2013  

Restatement (note 1) 

At 1 October 2013 (restated) 

Profit for the year 

Other comprehensive income/(expense): 

Exchange differences on translating foreign 
operations (note 14.3) 

Actuarial loss on post-employment benefit 
obligations (note 10) 

Deferred tax credit on actuarial loss on  
post-employment obligations (note 4) 

Total comprehensive (expense)/income  
for the year ended 30 September 2014 

Transactions with owners:  

Employee share option scheme: 
–  Proceeds from shares issued 
–  Value of employee services,  
net of deferred tax (note 14.2) 

Purchase of treasury shares (note 14.4) 

Expenses related to purchase  
of treasury shares 

Close period share buyback 
programme (note 13.4) 

Purchase of non-controlling  
interest (note 13.4) 

Dividends paid to owners  
of the parent (note 14.5) 

Total transactions with owners  
for the year ended 30 September 2014 

At 30 September 2014 (restated) 

Ordinary
 shares 
£m

Share
 premium 
£m

Other
 reserves 
£m

Retained 
earnings  
£m 

11.7

–

11.7

532.2

–

532.2

60.4

(0.2)

60.2

–

267.0 

(18.5) 

248.5 

188.0 

–

–

–

–

–

3.7

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

11.7

(38.1)

– 

(38.1) 

–

–

(0.4) 

0.4 

(0.4) 

0.4 

–

–

–

–

–

– 

7.8 

(89.5) 

3.7 

7.8 

(89.5) 

(0.2) 

(0.2) 

(30.1) 

(30.1) 

68.0

(68.1) 

(0.1) 

–

(126.2) 

(126.2) 

3.7

535.9

68.0

90.1

(306.3) 

130.2 

(234.6) 

767.9 

Total  
£m 

871.3 

(18.7) 

852.6 

188.0 

Non-controlling 
interest 
£m

(1.0)

–

(1.0)

0.9

–

–

–

Total 
equity 
£m

870.3

(18.7)

851.6

188.9

(38.1)

(0.4)

0.4

–

–

–

–

–

0.1

–

0.1

–

3.7

7.8

(89.5)

(0.2)

(30.1)

–

(126.2)

(234.5)

767.9

(38.1)

188.0 

149.9 

0.9

150.8

108 
108

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of changes in equity continued 

Consolidated statement of cash flows 
For the year ended 30 September 2015 

At 1 October 2013  

Restatement (note 1) 

At 1 October 2013 (restated) 

Profit for the year 

Other comprehensive income/(expense): 

Exchange differences on translating foreign 

operations (note 14.3) 

Actuarial loss on post-employment benefit 

obligations (note 10) 

Deferred tax credit on actuarial loss on  

post-employment obligations (note 4) 

Total comprehensive (expense)/income  

for the year ended 30 September 2014 

Transactions with owners:  

Employee share option scheme: 

–  Proceeds from shares issued 

–  Value of employee services,  

net of deferred tax (note 14.2) 

Purchase of treasury shares (note 14.4) 

Expenses related to purchase  

of treasury shares 

Close period share buyback 

programme (note 13.4) 

Purchase of non-controlling  

interest (note 13.4) 

Dividends paid to owners  

of the parent (note 14.5) 

Total transactions with owners  

for the year ended 30 September 2014 

At 30 September 2014 (restated) 

Ordinary

 shares 

£m

11.7

11.7

Share

 premium 

£m

532.2

532.2

Attributable to owners of the parent (restated) 

Other

 reserves 

£m

60.4

(0.2)

60.2

–

Retained 

earnings  

£m 

267.0 

(18.5) 

248.5 

188.0 

Non-controlling 

interest 

£m

(1.0)

–

(1.0)

0.9

Total  

£m 

871.3 

(18.7) 

852.6 

188.0 

–

–

–

–

–

–

–

–

–

–

–

–

3.7

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Total 

equity 

£m

870.3

(18.7)

851.6

188.9

(38.1)

(0.4)

0.4

3.7

7.8

(89.5)

(0.2)

(30.1)

(126.2)

(234.5)

767.9

–

–

–

–

–

–

–

–

–

(38.1)

– 

(38.1) 

(0.4) 

0.4 

(0.4) 

0.4 

(38.1)

188.0 

149.9 

0.9

150.8

–

–

–

–

–

–

–

–

– 

7.8 

(89.5) 

3.7 

7.8 

(89.5) 

(0.2) 

(0.2) 

(30.1) 

(30.1) 

(126.2) 

(126.2) 

68.0

(68.1) 

(0.1) 

0.1

–

11.7

3.7

535.9

68.0

90.1

(306.3) 

130.2 

(234.6) 

767.9 

0.1

–

Cash flows from operating activities  

Cash generated from continuing operations 

Interest paid  

Income tax paid  

Net cash generated from operating activities  

Cash flows from investing activities  

Acquisitions of subsidiaries, net of cash acquired  

Purchases of intangible assets  

Purchases of property, plant and equipment  

Proceeds from sale of property, plant and equipment  

Interest received  

Net cash generated from investing activities  

Cash flows from financing activities  

Proceeds from issuance of ordinary shares 

Purchase of treasury shares  

Purchase of non-controlling interest 

Finance lease principal payments  

Proceeds from borrowings  

Repayments of borrowings  

Movements in cash held on behalf of customers 

Borrowing costs 

Dividends paid to owners of the parent 

Net cash used in financing activities  

Net increase in cash, cash equivalents and bank overdrafts  
(before exchange rate movement) 

Effects of exchange rate movement 

Net increase in cash, cash equivalents and bank overdrafts 

Cash, cash equivalents and bank overdrafts at 1 October  

Cash, cash equivalents and bank overdrafts at 30 September  

2015
 £m

418.6

(19.2)

(84.6)

314.8

(47.3)

(6.0)

(16.4)

2.1

2.2

(65.4)

5.4

(17.7)

–

(1.4)

481.2

(474.5)

12.5

(1.3)

(133.5)

(129.3)

120.1

(0.4)

119.7

143.7

263.4

2014
(restated)
 £m

382.4

(20.2)

(107.2)

255.0

(14.1)

(8.3)

(19.7)

1.1

2.1

(38.9)

3.7

(91.0)

(50.4)

(1.9)

171.0

(71.8)

15.5

(1.4)

(126.2)

(152.5)

63.6

(2.8)

60.8

82.9

143.7

Note

12.1 

15.1

6.2 

7

3.5 

13.4

14.5 

12.2

12.2

12.2

i

F
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a
n
c

i

a

l

s
t
a
t
e
m
e
n
t
s

108 

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 

109 
109

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Basis of preparation and critical accounting estimates and judgements 

1 Basis of preparation and critical accounting estimates and judgements  

Accounting policies applicable across the financial statements are shown below. Accounting policies that are specific to a component  
of the financial statements have been incorporated into the relevant note.  

Basis of preparation 
The consolidated financial statements of The Sage Group plc have been prepared in accordance with International Financial Reporting 
Standards (“IFRS“) as adopted by the European Union (“EU“). The consolidated financial statements have been prepared under the historical 
cost convention, except where adopted IFRS require an alternative treatment. The principal variations from the historical cost convention 
relate to derivative financial instruments which are measured at fair value through profit or loss.  

The financial statements of the Group comprise the financial statements of the Company and entities controlled by the Company  
(its subsidiaries) prepared at the end of the reporting period. The accounting policies have been consistently applied across the Group. 
Control is achieved where the Company has the power to govern the financial and operating policies of an entity so as to benefit from its 
activities which is usually from date of acquisition. 

Changes in accounting policy 
As the Group enters the next phase of growth and implement its new strategy, the definitions of revenue categories have been simplified  
to enable stakeholders to clearly and transparently track performance. This has led to a change in the application of the revenue recognition 
policy to certain products.  

The most significant change is to separately disclose the revenue from our payments and payroll processing businesses, which is driven by 
the volume of transactions. In addition a small amount of revenue from software and software related services (“SSRS”) and associated 
discounts, has been reclassified to recurring revenue, relating to products which are time-limited and require an on-going active 
maintenance contract to function as designed. This has had an impact on the phasing of revenue. Consequently the current year  
and comparative revenue split shown in the segmental note have been revised, along with the associated impact on deferred revenue,  
and the description of revenue streams in the revenue recognition accounting policy has been updated.  

The impact of reclassifying and rephasing of those products moved from SSRS to recurring revenue was to reduce revenue by £3.1m in 
current year and increase revenue in 2014 by £1.2m. The balance sheet impact of this change has been to increase deferred revenue in 2015 
by £25.4m (2014: £23.5m, 2013: £26.2m) representing the SSRS revenue being deferred with an associated deferred tax asset of £8.2m  
(2014: £7.5m, 2013: £7.5m). The foreign exchange retranslation impact of this deferral in 2015 of £1.3m (2014: £1.3m) is taken to other reserves.  

During the period, management has also considered the accounting for its arrangements with Business Partners who refer customers  
to the Group, such as Independent Sales Organisations (“ISOs”) in the US Payments business, and concluded that payments made to those 
business partners are better reflected as costs and not as deductions to revenue. This has had the impact of increasing revenue and costs  
by £46.3m (2014: £45.5m).  

In addition to this change in the application of the revenue recognition policy, two other changes were made to the presentation of items  
on the balance sheet. Firstly, the presentation of provisions has been revised to show them as a separate line item on the face of the balance 
sheet having previously been included within trade and other payables. The impact of this change within current liabilities in the current  
year is £9.9m (2014: £13.0m, 2013: £13.3m) and between current and non-current liabilities is £10.4m (2014: £8.3m, 2013: £6.3m). Secondly,  
the presentation of deferred consideration has been changed to include the balance within trade and other payables having previously  
been a separate line item on the balance sheet. The impact of this change in the current year is £1.4m (2014: £3.5m, 2013: £8.2m). 

The impact of the change in the application of the revenue recognition policy in the 2014 annual accounts has been disclosed below, along 
with the impact of the change in the presentation of provisions and deferred consideration. 

For the year ended 30 September 2014 

Revenue  
Cost of sales 

Gross profit  

Selling and administrative expenses  

Operating profit  

Finance cost (net) 

Profit before income tax 

Income tax expense 

Profit for the year  

Profit attributable to: 
–  Owners of the parent 
–  Non-controlling interest 

As previously 
reported 

Restatement 
adjustment

As restated

1,306.8 

(74.5) 

1,232.3 

(933.9) 

298.4 

(20.9) 

277.5 

(89.8) 

187.7 

186.8 

0.9 

187.7 

 46.7

 –

 46.7

(45.5)

1.2

1.2

     – 

1.2

1.2

 – 

   1.2 

1,353.5

(74.5)

1,279.0

(979.4)

299.6

(20.9)

278.7

(89.8)

188.9

188.0

0.9

188.9

110 
110

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
  
 
 
  
 
 
 
 
Basis of preparation and critical accounting estimates and judgements 

1 Basis of preparation and critical accounting estimates and judgements  

Accounting policies applicable across the financial statements are shown below. Accounting policies that are specific to a component  

of the financial statements have been incorporated into the relevant note.  

Basis of preparation 

The consolidated financial statements of The Sage Group plc have been prepared in accordance with International Financial Reporting 

Standards (“IFRS“) as adopted by the European Union (“EU“). The consolidated financial statements have been prepared under the historical 

cost convention, except where adopted IFRS require an alternative treatment. The principal variations from the historical cost convention 

relate to derivative financial instruments which are measured at fair value through profit or loss.  

The financial statements of the Group comprise the financial statements of the Company and entities controlled by the Company  

(its subsidiaries) prepared at the end of the reporting period. The accounting policies have been consistently applied across the Group. 

Control is achieved where the Company has the power to govern the financial and operating policies of an entity so as to benefit from its 

activities which is usually from date of acquisition. 

Changes in accounting policy 

As the Group enters the next phase of growth and implement its new strategy, the definitions of revenue categories have been simplified  

to enable stakeholders to clearly and transparently track performance. This has led to a change in the application of the revenue recognition 

policy to certain products.  

The most significant change is to separately disclose the revenue from our payments and payroll processing businesses, which is driven by 

the volume of transactions. In addition a small amount of revenue from software and software related services (“SSRS”) and associated 

discounts, has been reclassified to recurring revenue, relating to products which are time-limited and require an on-going active 

maintenance contract to function as designed. This has had an impact on the phasing of revenue. Consequently the current year  

and comparative revenue split shown in the segmental note have been revised, along with the associated impact on deferred revenue,  

and the description of revenue streams in the revenue recognition accounting policy has been updated.  

The impact of reclassifying and rephasing of those products moved from SSRS to recurring revenue was to reduce revenue by £3.1m in 

current year and increase revenue in 2014 by £1.2m. The balance sheet impact of this change has been to increase deferred revenue in 2015 

by £25.4m (2014: £23.5m, 2013: £26.2m) representing the SSRS revenue being deferred with an associated deferred tax asset of £8.2m  

(2014: £7.5m, 2013: £7.5m). The foreign exchange retranslation impact of this deferral in 2015 of £1.3m (2014: £1.3m) is taken to other reserves.  

During the period, management has also considered the accounting for its arrangements with Business Partners who refer customers  

to the Group, such as Independent Sales Organisations (“ISOs”) in the US Payments business, and concluded that payments made to those 

business partners are better reflected as costs and not as deductions to revenue. This has had the impact of increasing revenue and costs  

by £46.3m (2014: £45.5m).  

In addition to this change in the application of the revenue recognition policy, two other changes were made to the presentation of items  

on the balance sheet. Firstly, the presentation of provisions has been revised to show them as a separate line item on the face of the balance 

sheet having previously been included within trade and other payables. The impact of this change within current liabilities in the current  

year is £9.9m (2014: £13.0m, 2013: £13.3m) and between current and non-current liabilities is £10.4m (2014: £8.3m, 2013: £6.3m). Secondly,  

the presentation of deferred consideration has been changed to include the balance within trade and other payables having previously  

been a separate line item on the balance sheet. The impact of this change in the current year is £1.4m (2014: £3.5m, 2013: £8.2m). 

The impact of the change in the application of the revenue recognition policy in the 2014 annual accounts has been disclosed below, along 

with the impact of the change in the presentation of provisions and deferred consideration. 

For the year ended 30 September 2014 

Revenue  

Cost of sales 

Gross profit  

Selling and administrative expenses  

Operating profit  

Finance cost (net) 

Profit before income tax 

Income tax expense 

Profit for the year  

Profit attributable to: 

–  Owners of the parent 

–  Non-controlling interest 

As previously 

Restatement 

reported 

adjustment

As restated

1,306.8 

(74.5) 

1,232.3 

(933.9) 

298.4 

(20.9) 

277.5 

(89.8) 

187.7 

186.8 

0.9 

187.7 

 46.7

 –

 46.7

(45.5)

1.2

1.2

     – 

1.2

1.2

 – 

   1.2 

1,353.5

(74.5)

1,279.0

(979.4)

299.6

(20.9)

278.7

(89.8)

188.9

188.0

0.9

188.9

30 September 2014 

1 October 2013

As previously 
reported

Restatement 
adjustment

As restated

As restated 

29.4 

1,687.2 

18.7

1,776.2

Deferred tax assets 

Total non-current assets 

Total current assets 

Total assets  

Trade and other payables 

Provisions 

Deferred consideration 

Deferred income  

Total current liabilities 

Provisions 

Total non-current liabilities 

Total liabilities  

Net assets  

Equity attributable to owners of the parent 

Ordinary shares 

Share premium 

Other reserves  

Retained earnings  

Non-controlling interest 

Total equity 

As previously 
reported

Restatement 
adjustment

21.9

1,679.7

468.1

2,147.8

(297.3)

–

(3.5)

(402.7)

(912.7)

–

(451.2)

(1,363.9)

783.9

11.7

535.9

88.8

147.5

783.9

–

783.9

7.5

7.5

–

7.5

17.8

(13.0)

3.5

(23.5)

(15.2)

(8.3)

(8.3)

(23.5)

(16.0)

–

–

1.3

(17.3)

(16.0)

–

(16.0)

468.1 

414.2

2,155.3 

2,190.4

(279.5) 

(13.0) 

– 

 (426.2) 

 (927.9) 

(8.3) 

(459.5) 

 (287.6)

–

(8.2)

 (406.8)

 (789.3)

–

 (530.8)

 (1,387.4) 

767.9 

 (1,320.1)

870.3

11.7 

535.9 

90.1 

130.2  

767.9 

– 

767.9 

11.7

532.2

60.4

267.0

871.3

(1.0)

870.3

7.5

7.5

–

7.5

11.4

(13.3)

8.2

(26.2)

(19.9)

(6.3)

(6.3)

(26.2)

(18.7)

–

–

(0.2)

(18.5)

(18.7)

–

(18.7)

26.2

1,783.7

414.2

2,197.9

 (276.2)

(13.3)

–

 (433.0)

 (809.2)

(6.3)

 (537.1)

 (1,346.3)

851.6

11.7

532.2

60.2 

248.5 

852.6

(1.0)

851.6

New or amended accounting standards 
There are no IFRS, IAS amendments or IFRIC interpretations effective for the first time this financial year that have had a material impact  
on the Group. 

Going concern 
The Group’s business activities, together with the factors likely to affect its future development, performance and position, are set out  
in the Strategic report on pages 2 to 58. 

After making enquiries, the Directors have a reasonable expectation that the Group has adequate resources to continue in operation  
for the foreseeable future, a period of not less than 12 months from the date of this report. Accordingly, they continue to adopt the going 
concern basis in preparing the consolidated financial statements and in accordance with those parts of the Companies Act 2006 applicable 
to companies reporting under IFRS. 

Foreign currencies 
The consolidated financial statements are presented in sterling, which is the functional currency of the parent Company and the 
presentation currency for the consolidated financial statements. 

110 

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The Sage Group plc | Annual Report & Accounts 2015 

111 
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Basis of preparation and critical accounting estimates and judgements continued 

1 Basis of preparation and critical accounting estimates and judgements continued 

Foreign currency transactions are recorded at the rates of exchange prevailing on the dates of the transactions. Foreign currency 
monetary items are translated at the rates prevailing at the end of the reporting period. Non-monetary items carried at fair value that are 
denominated in foreign currencies are retranslated at the rates prevailing on the date when the fair value was determined. Non-monetary 
items that are measured in terms of historical cost in a foreign currency are not retranslated. 

Exchange differences arising on the settlements of monetary items and on the retranslation of monetary items are included in profit or loss 
for the period. Exchange differences arising on the retranslation of non-monetary items carried at fair value are included in profit or loss for 
the period except for differences arising on the retranslation of non-monetary items in respect of which gains and losses are recognised in 
equity. For such non-monetary items, any exchange component of that gain or loss is also recognised in equity. 

The assets and liabilities of the Group’s subsidiaries outside of the UK are translated into sterling using period end exchange rates. Income 
and expense items are translated at the average exchange rates for the period. Where differences arise between these rates, they are 
recognised in other comprehensive income and the translation reserve. 

When a foreign operation is partially disposed of or sold, exchange differences that were recorded in other comprehensive income are 
recycled in the income statement as part of the gain or loss on sale, with the exception of exchange differences recorded in equity prior  
to the transition to IFRS on 1 October 2004, in accordance with IFRS 1, “First-time Adoption of International Financial Reporting Standards”. 

Critical accounting estimates and judgements 
The preparation of financial statements requires the use of accounting estimates and assumptions by management. It also requires 
management to exercise its judgement in the process of applying the accounting policies. We continually evaluate our estimates, 
assumptions and judgements based on available information. The areas involving a higher degree of judgement or complexity are  
described below. 

The judgements and management’s rationale in relation to these accounting estimates and judgements are assessed and where material  
in value or in risk, are discussed with the Audit Committee. 

Revenue recognition 
Approximately 30% of the company’s revenue is generated from sales to partners rather than to end users. The key judgement in accounting 
for the three principal ways in which our business partners are remunerated is determining whether the business partner is a customer of 
the Group in respect of the initial product sale. The key criteria in this determination is whether the business partner has paid for and taken 
on the risks and rewards of ownership of the software product from Sage. At this point the business partner is able to sell on the licence to 
the end user at a price of its determination and consequently bears the credit risk of the onward sale. 

Where the business partner is a customer of Sage, there are two ways in which they can be remunerated. Firstly, there are discounts  
granted as a discount from the list price. These discounts are negotiated between the company and the business partner prior to  
the sale and invoices are raised, and revenue booked is based on the discounted price. Secondly, there are further discounts given to 
business partners for subsequent renewals or increased sales to the end user. These discounts are recognised as a deduction from the 
incremental revenue earned.  

Where the business partner is not a customer of Sage and their part in the sale has simply been in the form of a referral, they are 
remunerated in the form of a commission payment. These payments are treated as a cost within selling and administrative costs. 

An additional area of judgement is the recognition and deferral of revenue on bundled products, for example the sale of a perpetual licence 
with an annual maintenance and support contract. When products are bundled together for the purpose of sale, the associated revenue, net 
of all applicable discounts, is allocated between the constituent parts of the bundle on a relative fair value basis. The Group has a systematic 
basis for allocating relative fair values in these situations, based upon published list prices.  

Goodwill impairment 
There are two key judgement areas in relation to goodwill impairment.  

The first is the ongoing appropriateness of the cash-generating units (“CGUs”) for the purpose of impairment testing. In the current year 
CGUs were assessed in the context of the Group’s evolving business model, the Sage 2020 initiative and the shift to global product 
development. As management continues to monitor goodwill at a country level and product cash flows are still predominantly generated  
by the existing product base within each country, it was determined that the existing CGUs remain appropriate. 

The other key judgement area relates to the assumptions applied in calculating the value in use of the CGUs being tested for impairment. 
The key assumptions applied in the calculation relate to the future performance expectations of the business – average medium-term 
revenue growth, long term operating margin and long term growth rate – as well as the discount rate to be applied in the calculation.  
These key assumptions used in performing the impairment assessment are disclosed in note 6.1. 

112 
112

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The Sage Group plc | Annual Report & Accounts 2015 
 
Tax provisions 
The Group recognises certain provisions and accruals in respect of tax which involve a degree of estimation and uncertainty where the tax 
treatment cannot finally be determined until a resolution has been reached by the relevant tax authority. This approach resulted in providing 
£32.8m as at 30 September 2015 (2014: £26.3m). 

The carrying amount is sensitive to the resolution of issues which is not always within the control of the Group and it is often dependent on 
the efficiency of the legal processes in the relevant taxing jurisdictions in which the Group operates. Issues can take many years to resolve 
and assumptions on the likely outcome have therefore been made by management. 

The nature of the assumptions made by management when calculating the carrying amounts relates to the estimated tax which could  
be payable as a result of decisions by tax authorities in respect of transactions and events whose treatment for tax purposes is uncertain.  
In making the estimates, management’s judgement was based on various factors, including: 

–  the status of recent and current tax audits and enquiries; 
–  the results of previous claims; and 
–  any changes to the relevant tax environments. 

When making this assessment, we utilise our specialist in-house tax knowledge and experience of similar situations elsewhere to confirm 
these provisions. These judgements also take into consideration specialist tax advice provided by third party advisors on specific items. 

Future accounting standards 
The directors also considered the impact on the Group of other new and revised accounting standards, interpretations or amendments.  
The following revised and new accounting standard may have a material impact on the Group is currently issued but not yet effective for  
the Group for the year ended 30 September 2015: 

–  IFRS 15, “Revenue from Contracts with Customers”. 

The Group is in the process of assessing the impact that the application of this standard will have on the Group’s financial statements.  

Basis of preparation and critical accounting estimates and judgements continued 

1 Basis of preparation and critical accounting estimates and judgements continued 

Foreign currency transactions are recorded at the rates of exchange prevailing on the dates of the transactions. Foreign currency 

monetary items are translated at the rates prevailing at the end of the reporting period. Non-monetary items carried at fair value that are 

denominated in foreign currencies are retranslated at the rates prevailing on the date when the fair value was determined. Non-monetary 

items that are measured in terms of historical cost in a foreign currency are not retranslated. 

Exchange differences arising on the settlements of monetary items and on the retranslation of monetary items are included in profit or loss 

for the period. Exchange differences arising on the retranslation of non-monetary items carried at fair value are included in profit or loss for 

the period except for differences arising on the retranslation of non-monetary items in respect of which gains and losses are recognised in 

equity. For such non-monetary items, any exchange component of that gain or loss is also recognised in equity. 

The assets and liabilities of the Group’s subsidiaries outside of the UK are translated into sterling using period end exchange rates. Income 

and expense items are translated at the average exchange rates for the period. Where differences arise between these rates, they are 

recognised in other comprehensive income and the translation reserve. 

When a foreign operation is partially disposed of or sold, exchange differences that were recorded in other comprehensive income are 

recycled in the income statement as part of the gain or loss on sale, with the exception of exchange differences recorded in equity prior  

to the transition to IFRS on 1 October 2004, in accordance with IFRS 1, “First-time Adoption of International Financial Reporting Standards”. 

Critical accounting estimates and judgements 

The preparation of financial statements requires the use of accounting estimates and assumptions by management. It also requires 

management to exercise its judgement in the process of applying the accounting policies. We continually evaluate our estimates, 

assumptions and judgements based on available information. The areas involving a higher degree of judgement or complexity are  

The judgements and management’s rationale in relation to these accounting estimates and judgements are assessed and where material  

in value or in risk, are discussed with the Audit Committee. 

described below. 

Revenue recognition 

Approximately 30% of the company’s revenue is generated from sales to partners rather than to end users. The key judgement in accounting 

for the three principal ways in which our business partners are remunerated is determining whether the business partner is a customer of 

the Group in respect of the initial product sale. The key criteria in this determination is whether the business partner has paid for and taken 

on the risks and rewards of ownership of the software product from Sage. At this point the business partner is able to sell on the licence to 

the end user at a price of its determination and consequently bears the credit risk of the onward sale. 

Where the business partner is a customer of Sage, there are two ways in which they can be remunerated. Firstly, there are discounts  

granted as a discount from the list price. These discounts are negotiated between the company and the business partner prior to  

the sale and invoices are raised, and revenue booked is based on the discounted price. Secondly, there are further discounts given to 

business partners for subsequent renewals or increased sales to the end user. These discounts are recognised as a deduction from the 

incremental revenue earned.  

Where the business partner is not a customer of Sage and their part in the sale has simply been in the form of a referral, they are 

remunerated in the form of a commission payment. These payments are treated as a cost within selling and administrative costs. 

An additional area of judgement is the recognition and deferral of revenue on bundled products, for example the sale of a perpetual licence 

with an annual maintenance and support contract. When products are bundled together for the purpose of sale, the associated revenue, net 

of all applicable discounts, is allocated between the constituent parts of the bundle on a relative fair value basis. The Group has a systematic 

basis for allocating relative fair values in these situations, based upon published list prices.  

Goodwill impairment 

There are two key judgement areas in relation to goodwill impairment.  

The first is the ongoing appropriateness of the cash-generating units (“CGUs”) for the purpose of impairment testing. In the current year 

CGUs were assessed in the context of the Group’s evolving business model, the Sage 2020 initiative and the shift to global product 

development. As management continues to monitor goodwill at a country level and product cash flows are still predominantly generated  

by the existing product base within each country, it was determined that the existing CGUs remain appropriate. 

The other key judgement area relates to the assumptions applied in calculating the value in use of the CGUs being tested for impairment. 

The key assumptions applied in the calculation relate to the future performance expectations of the business – average medium-term 

revenue growth, long term operating margin and long term growth rate – as well as the discount rate to be applied in the calculation.  

These key assumptions used in performing the impairment assessment are disclosed in note 6.1. 

112 

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The Sage Group plc | Annual Report & Accounts 2015 

113 
113

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
Results for the year  

2 Segment information 

This note shows how Group revenue and Group operating profit are split across the three reportable segments in which we operate, 
being Europe, North America and International (South America, Africa, Australia, Middle East and Asia). 

In May 2015, following the departure of the CEO of Sage Americas there was a change in the reporting segments with the Brazilian 
business being moved out of the Americas segment. For reporting purposes Brazil has been combined with AAMEA, to form the new 
International segment and the Americas segment was renamed to North America. The 2014 comparatives have been updated to align 
with the new segmental reporting.  

For each geographical region, revenue and operating profit are compared to prior year in order to understand the movements in the 
year. This comparison is provided for statutory, underlying and organic revenue and operating profit.  

–  Statutory results are the IFRS statutory results.  
–  Underlying and underlying as reported are non-GAAP measures. Adjustments are made to statutory results to arrive at an underlying 
result which is in line with how the business is managed and measured on a day to day basis. Adjustments are made for items that  
are individually important in order to understand the financial performance. If included, these items could distort understanding of  
the performance for the year and the comparability between periods. See note 3.6 for details of these adjustments.  
In addition, the prior year underlying values are translated at current exchange rates, so that exchange rate impacts do not distort 
comparisons. Prior year underlying values at prior year exchange rates are “underlying as reported”; prior year and current year values 
at current year exchange rates are “underlying”.  

–  Organic is a non-GAAP measure. The contributions of current and prior year acquisitions and disposals are removed, so that results 

can be compared to prior year on a like for like basis.  

In addition, the following reconciliations are made in this note.  

–  Revenue per segment reconciled to the profit for the year as per the income statement. 
–  Statutory operating profit reconciled to underlying operating profit per segment (detailing the adjustments made). 

Accounting policy  
In accordance with IFRS 8, “Operating Segments”, information for the Group’s operating segments has been derived using the 
information used by the chief operating decision maker. The Group’s Executive Committee has been identified as the chief operating 
decision maker in accordance with their designated responsibility for the allocation of resources to operating segments and assessing 
their performance, through the Quarterly Business Reviews chaired by the CEO and CFO. The Executive Committee use organic and 
underlying data to monitor business performance. Operating segments are reported in a manner which is consistent with the operating 
segments produced for internal management reporting. 

The Group is organised into four key operating segments, with Brazil being aggregated with AAMEA with which there are similar 
economic characteristics to form the International reporting segment. The UK is the home country of the parent. The reporting 
segments and their main operating territories are as follows: 

–  Europe (France, UK & Ireland, Spain, Germany, Switzerland, Poland, Portugal and Sagepay) 
–  North America (US and Canada)  
–  International (Brazil, Africa, Australia, Middle East and Asia) 

The Africa operations are principally based in South Africa; the Middle East and Asia operations are principally based in Singapore, 
Malaysia and UAE. 

Segment reporting 
The tables below show a segmental analysis of the results for continuing operations. 

The revenue analysis in the table below is based on the location of the customer which is not materially different from the location where  
the order is received and where the assets are located. 

Revenue categories are defined in Note 3.1. Processing revenue has been disclosed separately for year ended 30 September 2015 and the 
prior year comparatives have been restated to this effect. 

114 
114

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The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
Results for the year  

2 Segment information 

This note shows how Group revenue and Group operating profit are split across the three reportable segments in which we operate, 

being Europe, North America and International (South America, Africa, Australia, Middle East and Asia). 

In May 2015, following the departure of the CEO of Sage Americas there was a change in the reporting segments with the Brazilian 

business being moved out of the Americas segment. For reporting purposes Brazil has been combined with AAMEA, to form the new 

International segment and the Americas segment was renamed to North America. The 2014 comparatives have been updated to align 

with the new segmental reporting.  

For each geographical region, revenue and operating profit are compared to prior year in order to understand the movements in the 

year. This comparison is provided for statutory, underlying and organic revenue and operating profit.  

–  Statutory results are the IFRS statutory results.  

–  Underlying and underlying as reported are non-GAAP measures. Adjustments are made to statutory results to arrive at an underlying 

result which is in line with how the business is managed and measured on a day to day basis. Adjustments are made for items that  

are individually important in order to understand the financial performance. If included, these items could distort understanding of  

the performance for the year and the comparability between periods. See note 3.6 for details of these adjustments.  

In addition, the prior year underlying values are translated at current exchange rates, so that exchange rate impacts do not distort 

comparisons. Prior year underlying values at prior year exchange rates are “underlying as reported”; prior year and current year values 

at current year exchange rates are “underlying”.  

–  Organic is a non-GAAP measure. The contributions of current and prior year acquisitions and disposals are removed, so that results 

can be compared to prior year on a like for like basis.  

In addition, the following reconciliations are made in this note.  

–  Revenue per segment reconciled to the profit for the year as per the income statement. 

–  Statutory operating profit reconciled to underlying operating profit per segment (detailing the adjustments made). 

Accounting policy  

In accordance with IFRS 8, “Operating Segments”, information for the Group’s operating segments has been derived using the 

information used by the chief operating decision maker. The Group’s Executive Committee has been identified as the chief operating 

decision maker in accordance with their designated responsibility for the allocation of resources to operating segments and assessing 

their performance, through the Quarterly Business Reviews chaired by the CEO and CFO. The Executive Committee use organic and 

underlying data to monitor business performance. Operating segments are reported in a manner which is consistent with the operating 

segments produced for internal management reporting. 

The Group is organised into four key operating segments, with Brazil being aggregated with AAMEA with which there are similar 

economic characteristics to form the International reporting segment. The UK is the home country of the parent. The reporting 

segments and their main operating territories are as follows: 

–  Europe (France, UK & Ireland, Spain, Germany, Switzerland, Poland, Portugal and Sagepay) 

–  North America (US and Canada)  

–  International (Brazil, Africa, Australia, Middle East and Asia) 

The Africa operations are principally based in South Africa; the Middle East and Asia operations are principally based in Singapore, 

Malaysia and UAE. 

Segment reporting 

The tables below show a segmental analysis of the results for continuing operations. 

The revenue analysis in the table below is based on the location of the customer which is not materially different from the location where  

the order is received and where the assets are located. 

Revenue categories are defined in Note 3.1. Processing revenue has been disclosed separately for year ended 30 September 2015 and the 

prior year comparatives have been restated to this effect. 

2.1 Revenue by segment 

Recurring revenue by segment 

Europe 

North America 

International 

Recurring revenue 

Software and software related services (“SSRS”) revenue by segment 

Europe 

North America 

International 

SSRS revenue 

Processing revenue by segment 

Europe 

North America 

International 

Processing revenue 

Total revenue by segment 
Europe 

North America 

International 

Total revenue 

Recurring revenue by segment 
Europe 

North America 

International 

Recurring revenue 

Software and software related services (“SSRS”) revenue by segment 

Europe 

North America 

International 

SSRS revenue 

Processing revenue by segment 

Europe 

North America 

International 

Processing based revenue 

Total revenue by segment 
Europe 

North America 

International 

Total revenue 

114 

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The Sage Group plc | Annual Report & Accounts 2015 

The 2014 comparatives have been restated in line with the changes in accounting policy (note 1). 

Year ended 30 September 2015 

Statutory and 
underlying
£m

Organic 
adjustments 
£m

Organic 
 £m 

Statutory
%

Underlying 
%

565.3

264.7

133.1

963.1

155.3

71.1

64.3

290.7

32.4

141.2

8.1

181.7

753.0

477.0

205.5

(5.5)

(5.0)

–

(10.5)

(2.2)

(1.7)

–

(3.9)

–

(20.8)

–

(20.8)

(7.7)

(27.5)

–

559.8 

259.7 

133.1 

952.6 

153.1 

69.4 

64.3 

286.8 

32.4 

120.4 

8.1 

160.9 

745.3 

449.5 

205.5 

1,435.5

(35.2)

1,400.3 

3.1%

16.8%

3.3%

6.6%

(8.4%)

2.7%

5.9%

(2.9%)

8.0%

24.8%

12.5%

20.9%

0.7%

16.6%

4.4%

6.1%

8.8%

11.2%

13.8%

10.1%

(2.2%)

(2.6%)

12.8%

0.7%

9.1%

16.0%

19.1%

14.9%

6.4%

10.2%

13.7%

8.6%

Change

Organic 
%

7.8%

9.1%

13.8%

9.0%

(3.6%)

(4.9%)

12.8%

(0.7%)

9.1%

(1.1%)

19.1%

1.7%

5.3%

3.9%

13.7%

6.0%

Statutory and 
underlying as 
reported
 £m

Impact of 
foreign 
exchange 
 £m 

Year ended 30 September 2014 (restated)

Underlying
 £m

Organic 
adjustments 
£m

Organic
 £m

548.2

226.7

128.9

903.8

169.5

69.2

60.7

299.4

30.0

113.1

7.2

150.3

747.7

409.0

196.8

1,353.5

(28.8) 

11.4 

(11.9) 

(29.3) 

(10.7) 

3.8 

(3.7) 

(10.6) 

(0.3) 

8.6 

(0.4) 

7.9 

(39.8) 

23.8 

(16.0) 

(32.0) 

519.4

238.1

117.0

874.5

158.8

73.0

57.0

288.8

29.7

121.7

6.8

158.2

707.9

432.8

180.8

1,321.5

(0.3)

–

–

(0.3)

–

–

–

–

–

–

–

–

(0.3)

–

–

(0.3)

519.1

238.1

117.0

874.2

158.8

73.0

57.0

288.8

29.7

121.7

6.8

158.2

707.6

432.8

180.8

1,321.2

115 
115

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Results for the year continued 

2 Segment information continued 

2.2 Operating profit by segment 

Operating profit by segment 

Europe 

North America 

International 

Total operating profit 

Operating profit by segment 

Europe 

North America 

International 

Total operating profit 

Statutory 
 £m 

Underlying 
adjustments 
£m

Underlying
 £m

Organic 
adjustments 
£m

Organic 
 £m 

Statutory  
 % 

Underlying 
%

Year ended 30 September 2015 

216.6 

94.9 

(14.3) 

297.2 

6.4

7.5

68.8

82.7

223.0

102.4

54.5

379.9

(0.8)

0.4

–

(0.4)

222.2 

102.8 

54.5 

379.5 

5.0% 

7.4% 

(386.0%) 

(0.8%) 

9.7%

5.0%

9.7%

8.4%

Change

Organic
 %

9.4%

5.4%

9.7%

8.3%

Year ended 30 September 2014 (restated)

Statutory
£m

Underlying 
adjustments 
 £m 

Underlying as 
reported 
 £m 

Impact of
foreign
exchange
 £m

Underlying 
and organic 
 £m

The results by segment from continuing operations were as follows: 

Year ended 30 September 2015 

Revenue 

Segment statutory operating profit 

Finance income  

Finance costs 

Profit before income tax  

Income tax expense 

Profit for the year  

8.4 

4.3 

48.7 

61.4 

Europe 
 £m 

753.0 

216.6 

214.6 

92.7 

53.7 

361.0 

(11.4)

4.8

(4.0)

(10.6)

North  
America 
 £m 

477.0 

94.9 

International
£m

205.5

(14.3)

206.2

88.4

5.0

299.6

Note

3.5

3.5

4

No single customer contributed more than 10% of the Group’s revenue in the current or prior year. 

Reconciliation of underlying operating profit to statutory operating profit 

Underlying operating profit 

Amortisation of acquired intangible assets 

Fair value adjustments and goodwill impairment 

Statutory operating profit 

Europe 
£m 

223.0 

(6.4) 

– 

216.6 

North 
America 
£m 

102.4 

(7.5) 

– 

94.9 

International 
£m

54.5

(4.3)

(64.5)

(14.3)

203.2

97.5

49.7

350.4

Group
 £m

1,435.5

297.2

2.2

(23.6)

275.8

(81.5)

194.3

Group
£m

379.9

(18.2)

(64.5)

297.2

116 
116

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The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Results for the year continued 

2 Segment information continued 

2.2 Operating profit by segment 

Operating profit by segment 

Europe 

North America 

International 

Total operating profit 

Statutory 

 £m 

Underlying 

adjustments 

£m

Underlying

adjustments 

 £m

£m

Organic 

 £m 

Statutory  

Underlying 

 % 

%

Year ended 30 September 2015 

Organic 

216.6 

94.9 

(14.3) 

297.2 

6.4

7.5

68.8

82.7

223.0

102.4

54.5

379.9

(0.8)

0.4

–

(0.4)

222.2 

102.8 

54.5 

379.5 

5.0% 

7.4% 

(386.0%) 

(0.8%) 

9.7%

5.0%

9.7%

8.4%

Change

Organic

 %

9.4%

5.4%

9.7%

8.3%

203.2

97.5

49.7

350.4

Group

 £m

1,435.5

297.2

2.2

(23.6)

275.8

(81.5)

194.3

Group

£m

379.9

(18.2)

(64.5)

297.2

Underlying 

Underlying as 

Statutory

adjustments 

reported 

 £m 

Year ended 30 September 2014 (restated)

Impact of

foreign

exchange

 £m

Underlying 

and organic 

 £m

 £m 

8.4 

4.3 

48.7 

61.4 

Europe 

 £m 

753.0 

216.6 

214.6 

92.7 

53.7 

361.0 

North  

 £m 

477.0 

94.9 

(11.4)

4.8

(4.0)

(10.6)

£m

205.5

(14.3)

America 

International

£m

206.2

88.4

5.0

299.6

Note

3.5

3.5

4

America 

International 

Europe 

£m 

223.0 

(6.4) 

– 

216.6 

North 

£m 

102.4 

(7.5) 

– 

94.9 

£m

54.5

(4.3)

(64.5)

(14.3)

The results by segment from continuing operations were as follows: 

Operating profit by segment 

Europe 

North America 

International 

Total operating profit 

Year ended 30 September 2015 

Revenue 

Segment statutory operating profit 

Finance income  

Finance costs 

Profit before income tax  

Income tax expense 

Profit for the year  

Underlying operating profit 

Amortisation of acquired intangible assets 

Fair value adjustments and goodwill impairment 

Statutory operating profit 

The results by segment from continuing operations were as follows: 

Year ended 30 September 2014 (restated) 

Revenue 

Segment statutory operating profit 
Finance income  

Finance costs 

Profit before income tax  
Income tax expense 

Profit for the year  

Year ended 30 September 2014 (restated) 

Underlying operating profit (as reported) 

Amortisation of acquired intangible assets 

Fair value adjustments and goodwill impairment 

Acquisition-related items 

Litigation costs 

Statutory operating profit 

Europe 
£m 

747.7 

206.2 

North
America
 £m

409.0

88.4

International
£m

196.8

5.0

Note

3.5

3.5

4

Europe 
 £m 

214.6 

(6.9) 

– 

(0.1) 

(1.4) 

206.2 

North
America
 £m

International
£m

92.7

(2.7)

–

(1.6)

–

88.4

53.7

(4.9)

(44.7)

0.9

–

5.0

Group
 £m

1,353.5

299.6

2.1

(23.0)

278.7

(89.8)

188.9

Group
 £m

361.0

(14.5)

(44.7)

(0.8)

(1.4)

299.6

In 2015 the organic operating profit adjustment relates to the Exact and PayChoice acquisitions (note 15). 

2.3 Analysis by geographic location 
Management deems countries which generate more than 10% of total group revenue to be material. Additional disclosures have been 
provided below to show the proportion of revenue from these countries.  

Revenue by individually significant countries 

UK  

France 

USA  

Other individually immaterial countries  

 2015
 £m

298.6

221.2

374.6

541.1

 2014
 £m

279.1

230.7

308.4

535.3

1,435.5

1,353.5

No single customer contributed more than 10% of the Group’s revenue in the current or prior year. 

Reconciliation of underlying operating profit to statutory operating profit 

Management deems countries which contribute more than 10% to total group non-current assets to be material. Additional disclosures have 
been provided below to show the proportion of non-current assets from these countries. 

Non-current assets presented below excludes deferred tax assets, post-employment benefit assets and financial instruments. 

Non-current assets by geographical location 

UK  

France 

USA  

Other individually immaterial countries and consolidation adjustments 

 2015
 £m

295.8

217.0

871.6

289.8

 2014
 £m

297.3

235.8

733.7

391.0

1,674.2

1,657.8

116 

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The Sage Group plc | Annual Report & Accounts 2015 

117 
117

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Results for the year continued 

3 Profit before income tax 

This note sets out the Group’s profit before tax, by looking in more detail at the key operating costs, including a breakdown of the costs 
incurred as an employer, research and development costs, the cost of the external audit of the Group’s financial statements and finance 
costs. This note also sets out the Group’s revenue recognition policy. 

In addition, this note analyses the future amounts payable under operating lease agreements, which the Group has entered into  
as at the year-end. These commitments are not included as liabilities on the consolidated balance sheet.  

This note also provides a breakdown of any material recurring and non-recurring costs that have been reported separately on the face  
of the income statement.  

3.1 Revenue 

Accounting policy  
Revenue is measured at the fair value of the consideration received or receivable and represents amounts received or receivable  
for goods and services provided in the normal course of business, net of discounts, VAT and other sales-related taxes.  

The Group reports revenue under three revenue categories and the basis of recognition for each category is described below; 

Category & Examples 

Recurring revenue 
Subscription contracts 
Maintenance and support contracts 
Pay as you go contracts 

Software and software-related services 
Perpetual software licences 
Upgrades to perpetual licences 
Professional services 
Training 
Hardware and stationary 

Processing revenue 
Payment processing services  
Payroll processing services 

Accounting Treatment 
Recurring revenue is revenue earned from customers for the provision of a good or service, where 
risks and rewards are transferred to the customer over the term of a contract, with the customer 
being unable to continue to benefit from the full functionality of the good or service without 
ongoing payments. 
Subscription revenue is revenue earned from customers for the provision of a good or service, 
where the risk and rewards are transferred to the customer over the term of a contract. In the event 
that the customer stops paying, they lose the legal right to use the software and the Company has 
the ability to restrict the use of the product or service. (Also known as ‘Pay to play’).  
Subscription revenue and maintenance and support revenue is recognised on a straight-line basis 
over the term of the contract (including non-specified upgrades, when included). Revenue relating 
to future periods is classified as deferred income on the balance sheet to reflect the transfer of risk 
and reward. 
Perpetual software licences and specified upgrades revenue is recognised when the significant 
risks and rewards of ownership relating to the licence have been transferred and it is probable  
that the economic benefits associated with the transaction will flow to the Group. This is when  
the goods have left the warehouse to be shipped to the customer or when electronic delivery has 
taken place.  
Other product revenue (which includes business forms, hardware and stationary) is recognised  
as the products are shipped to the customer. 
Other services revenue (which include the sale of professional services and training) is recognised 
when delivered, or by reference to the stage of completion of the transaction at the end of the 
reporting period. This assessment is made by comparing the proportion of contract costs incurred 
to date to the total expected costs to completion. 
Processing revenue is revenue earned from customers for the processing of payments  
or where Sage colleagues process our customers’ payroll.  
Processing revenue is recognised at the point that the service is rendered on a per  
transaction basis. 

When products are bundled together before being sold to the customer, it is necessary to apply the recognition criteria to the 
separately identifiable components of a single transaction in order to reflect the substance of the transaction. When customers are 
offered discounts on bundled products and/or services, the combined discount is allocated to the constituent elements of the bundle, 
based upon publically available list prices.  

118 
118

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
Results for the year continued 

of the income statement.  

3.1 Revenue 

Accounting policy  

Revenue is measured at the fair value of the consideration received or receivable and represents amounts received or receivable  

for goods and services provided in the normal course of business, net of discounts, VAT and other sales-related taxes.  

The Group reports revenue under three revenue categories and the basis of recognition for each category is described below; 

Category & Examples 

Recurring revenue 

Subscription contracts 

Accounting Treatment 

Recurring revenue is revenue earned from customers for the provision of a good or service, where 

risks and rewards are transferred to the customer over the term of a contract, with the customer 

being unable to continue to benefit from the full functionality of the good or service without 

Maintenance and support contracts 

Pay as you go contracts 

ongoing payments. 

Subscription revenue is revenue earned from customers for the provision of a good or service, 

where the risk and rewards are transferred to the customer over the term of a contract. In the event 

that the customer stops paying, they lose the legal right to use the software and the Company has 

the ability to restrict the use of the product or service. (Also known as ‘Pay to play’).  

Subscription revenue and maintenance and support revenue is recognised on a straight-line basis 

over the term of the contract (including non-specified upgrades, when included). Revenue relating 

to future periods is classified as deferred income on the balance sheet to reflect the transfer of risk 

and reward. 

taken place.  

Perpetual software licences and specified upgrades revenue is recognised when the significant 

risks and rewards of ownership relating to the licence have been transferred and it is probable  

that the economic benefits associated with the transaction will flow to the Group. This is when  

the goods have left the warehouse to be shipped to the customer or when electronic delivery has 

Other product revenue (which includes business forms, hardware and stationary) is recognised  

as the products are shipped to the customer. 

Other services revenue (which include the sale of professional services and training) is recognised 

when delivered, or by reference to the stage of completion of the transaction at the end of the 

reporting period. This assessment is made by comparing the proportion of contract costs incurred 

to date to the total expected costs to completion. 

Processing revenue is revenue earned from customers for the processing of payments  

or where Sage colleagues process our customers’ payroll.  

Processing revenue is recognised at the point that the service is rendered on a per  

transaction basis. 

Software and software-related services 

Perpetual software licences 

Upgrades to perpetual licences 

Professional services 

Training 

Hardware and stationary 

Processing revenue 

Payment processing services  

Payroll processing services 

When products are bundled together before being sold to the customer, it is necessary to apply the recognition criteria to the 

separately identifiable components of a single transaction in order to reflect the substance of the transaction. When customers are 

offered discounts on bundled products and/or services, the combined discount is allocated to the constituent elements of the bundle, 

based upon publically available list prices.  

3 Profit before income tax 

3.2 Operating profit  

This note sets out the Group’s profit before tax, by looking in more detail at the key operating costs, including a breakdown of the costs 

incurred as an employer, research and development costs, the cost of the external audit of the Group’s financial statements and finance 

costs. This note also sets out the Group’s revenue recognition policy. 

In addition, this note analyses the future amounts payable under operating lease agreements, which the Group has entered into  

as at the year-end. These commitments are not included as liabilities on the consolidated balance sheet.  

This note also provides a breakdown of any material recurring and non-recurring costs that have been reported separately on the face  

Accounting policy 
Cost of sales includes items such as third party royalties, transaction and credit card fees related to the provision of payment 
processing services and the cost of hardware and inventories. These also include the third party costs of providing training and 
professional services to customers. All other operating expenses incurred in the ordinary course of business are recorded in selling 
and administrative expenses. 

The following items have been included in arriving at operating profit  

Staff costs  

Cost of inventories recognised as an expense (included in cost of sales)  

Depreciation of property, plant and equipment 

Amortisation of intangible assets  

Fair value adjustments and goodwill impairment 

Loss on disposal of property, plant and equipment  

Other operating lease rentals payable 

Net foreign exchange losses/ 

Acquisition-related items 

Note 

3.3

8.1

7

6.2

3.6

12.1

 2015
 £m

 639.2 

 8.0 

 18.2 

 29.1 

64.5

–  

 27.9 

 0.3 

 2.0 

The Group also incurred £141.2m (2014: £131.2m) of research and development expenditure in the year, of which £123.5m (2014: £118.5m)  
is included above in staff costs. See note 6.2 for the research and development accounting policy. 

Services provided by the Group’s auditors and network firms 
During the year, the Group (including its overseas subsidiaries) obtained the following services from the Group’s auditors at costs as  
detailed below: 

Fees payable to the Group’s auditor for the audit of the Plc’s companies and the consolidated accounts  

Fees payable to the Group’s auditor for the audit of the Company’s subsidiaries  

Fees payable to the Group’s auditor for audit-related assurance services 

Total audit and audit related services 

Tax compliance services  

Tax advisory services 

Other non-audit services 

Total fees 

 2015
 £m

0.9

1.8

0.1

2.8

–

–

–

2.8

 2014
 £m

601.5

12.5

18.0

24.5

44.7

0.8

28.8

0.1

2.4

 2014
 £m

0.3

1.7

0.1

2.1

0.6

0.3

0.1

3.1

The 2015 Audit fees for the Group are higher than 2014, reflecting the complexities of a first year audit following the recent appointment  
of Ernst and Young as the Group’s auditors (2014: PricewaterhouseCoopers). The fees are expected to reduce to historic levels in 2016. 

A summary of the Board’s policy in respect of the procurement of non-audit services for the Group’s auditor is set out on page 72. 

118 

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The Sage Group plc | Annual Report & Accounts 2015 

119 
119

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
Results for the year continued 

3 Profit before income tax continued 

3.3 Employees and directors 

Average monthly number of people employed (including directors) 

By segment: 

Europe  

North America  

International 

Staff costs (including directors on service contracts) 

Wages and salaries  

Social security costs  

Post-employment benefits 

Share-based payments  

 2015
 number

 7,277 

 2,508 

 3,486 

13,271

 2015
 £m

 546.2 

 72.1 

 11.8 

 9.1 

 639.2 

 2014
adjusted
 number

6,961

2,295

3,228

12,484

 2014
adjusted
 £m

509.7

72.8

11.0

8.0

601.5

Note 

10 

14.2 

The presentation of the 2014 comparatives has been revised with a reclassification between wages and salaries and social security costs 
and to exclude £15.3m of 2014 contractor costs previously disclosed in wages and salaries.  

Key management compensation  

Salaries and short-term employee benefits  

Post-employment benefits 

Share-based payments  

 2015
 £m

10.0

 0.4 

 2.4 

12.8

 2014
 £m

5.9

0.5

1.4

7.8

The key management figures given above include directors. Key management personnel are deemed to be members of the Executive 
Committee as shown on page 62. 

3.4 Operating lease commitments  

Accounting policy 
Rentals payable under operating leases are charged to the income statement on a straight-line basis over the term of the relevant  
lease. Benefits received and receivable as an incentive to enter into an operating lease are also spread on a straight-line basis over the 
lease term. 

Total future minimum lease payments under non-cancellable operating leases falling due for payment as follows: 

Within one year  

Later than one year and less than five years  

After five years  

2015
Property, 
vehicles, plant 
and equipment 
£m 

2014
Property,
 vehicles, plant 
and equipment
 £m

29.4

73.7

15.7

118.8

29.5

77.0

29.8

136.3

The Group leases various offices and warehouses under non-cancellable operating lease agreements. These leases have various terms, 
escalation clauses and renewal rights. The Group also leases vehicles, plant and equipment under non-cancellable operating lease 
agreements. 

120 
120

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
3.5 Finance income and costs  

Accounting policy 
Finance income and costs are recognised using the effective interest method. Finance costs are recognised in the income statement 
simultaneously with the recognition of an increase in a liability or the reduction in an asset.  

Finance income: interest income on short-term deposits 

Finance costs: 
Finance costs on bank borrowings 

Finance costs on US senior loan notes 

Amortisation of issue costs  

Imputed interest on put and call arrangement to acquire non-controlling interest and deferred consideration 

Finance costs 

Finance costs – net 

 2015
 £m

 2.2 

(3.6) 

(18.7) 

(1.3)

–

(23.6) 

 2014
 £m

2.1

(4.6)

(16.4)

(1.2)

(0.8)

(23.0)

(21.4) 

(20.9)

The presentation of the 2014 comparatives has been revised with a reclassification between wages and salaries and social security costs 

and to exclude £15.3m of 2014 contractor costs previously disclosed in wages and salaries.  

3.6 Adjustments between underlying and statutory results 

Accounting policy 
The business is managed and measured on a day to day basis using underlying results. To arrive at underlying results, certain 
adjustments are made for items that are individually important and which could, if included, distort the understanding of the 
performance for the year and the comparability between periods.  

Management apply judgement in determining which items should be excluded from underlying performance.  

Recurring items 
These are items which occur regularly but which management judge to have a distorting effect on the underlying results of the Group. 
These items relate mainly, although not restricted to, fair value adjustments on financial instruments, and merger & acquisition (“M&A”) 
activity which by its nature is irregular in its impact and includes amortisation, and acquisition related costs. These do not include 
operating or integration costs related to the acquisition. Recurring items are adjusted each year irrespective of materiality to ensure 
consistent treatment.  

Non-recurring items 
These items are those items which are non-recurring nature and are identified by virtue of either their size or nature. These items  
can include, but are not restricted to, gains and losses on the disposal of assets, impairment charges and reversals and restructuring. 
These are items which management judge to be of a one-off nature or non-operational, which would distort a reader of the Company’s 
accounts understanding of underlying business performance. 

Results for the year continued 

3 Profit before income tax continued 

3.3 Employees and directors 

Average monthly number of people employed (including directors) 

By segment: 

Europe  

North America  

International 

Staff costs (including directors on service contracts) 

Wages and salaries  

Social security costs  

Post-employment benefits 

Share-based payments  

Key management compensation  

Salaries and short-term employee benefits  

Post-employment benefits 

Share-based payments  

Committee as shown on page 62. 

3.4 Operating lease commitments  

Accounting policy 

lease term. 

Note 

10 

14.2 

 2015

 number

 7,277 

 2,508 

 3,486 

13,271

 2015

 £m

 546.2 

 72.1 

 11.8 

 9.1 

 639.2 

 2015

 £m

10.0

 0.4 

 2.4 

12.8

 2014

adjusted

 number

6,961

2,295

3,228

12,484

 2014

adjusted

 £m

509.7

72.8

11.0

8.0

601.5

 2014

 £m

5.9

0.5

1.4

7.8

2015

2014

Property, 

Property,

vehicles, plant 

 vehicles, plant 

and equipment 

and equipment

£m 

29.4

73.7

15.7

118.8

 £m

29.5

77.0

29.8

136.3

The key management figures given above include directors. Key management personnel are deemed to be members of the Executive 

Rentals payable under operating leases are charged to the income statement on a straight-line basis over the term of the relevant  

lease. Benefits received and receivable as an incentive to enter into an operating lease are also spread on a straight-line basis over the 

Total future minimum lease payments under non-cancellable operating leases falling due for payment as follows: 

Within one year  

After five years  

Later than one year and less than five years  

The Group leases various offices and warehouses under non-cancellable operating lease agreements. These leases have various terms, 

escalation clauses and renewal rights. The Group also leases vehicles, plant and equipment under non-cancellable operating lease 

agreements. 

120 

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 

121 
121

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Results for the year continued 

3 Profit before income tax continued 

3.6 Adjustments between underlying and statutory results continued 

Acquisition-related items 
Amortisation of acquired intangibles 

Fair value adjustments 

Litigation costs 

Other acquisition-related items  

Other items 
Goodwill impairment 

Total adjustments made to operating profit  

Acquisition-related items 
Imputed interest on put and call arrangements to acquire non-
controlling interest and deferred consideration 

Total adjustments made to profit before income tax 

Recurring
2015
£m

Non-recurring
2015
£m

18.2

2.2

–

–

–

20.4

–

20.4

–

–

–

–

62.3

62.3

–

62.3

Total 
2015 
£m 

18.2 

2.2 

– 

– 

62.3 

82.7 

– 

82.7 

Recurring 
2014 
£m 

Non-recurring
2014
£m

14.5 

0.4 

– 

0.8 

– 

15.7 

0.8 

16.5 

–

–

1.4

–

44.3

45.7

–

45.7

Total
2014
£m

14.5

0.4

1.4

0.8

44.3

61.4

0.8

62.2

Recurring items 
Acquired intangibles are assets which have previously been recognised as part of business combinations. These assets are predominantly 
brands, customer relationships and technology rights. Further details including specific accounting policies in relation to these assets can  
be found in note 6.2.  

The current year fair value adjustment (£2.2m) relates to an accounting loss on fair valuation of the call option in relation to the possible 
acquisition of Mastermaq. The prior year fair value adjustment (£0.4m) related to the accounting loss on the settlement of the put and call 
arrangement to acquire 25% of the share capital of Folhamatic, within the Brazilian sub-group, from the non-controlling interest holder.  
This transaction occurred in August 2014. Further details can be found in note 13.4. 

The 2014 adjustments relating to other acquisition-related items were made up of the cost of carrying out business combinations in the  
year (£2.4m). This was partly offset by the net release of earn-out liabilities on previous acquisitions (£1.6m).  

The prior year imputed interest adjustment on the put and call arrangement relates to the accounting adjustment made during the year  
to discount this liability to its present value. This entry was made up until the liability was settled in August 2014. As above, further details  
can be found in note 13.4. 

Non-recurring items 
As a result of the annual goodwill impairment review, an impairment of the goodwill held in the Brazilian business was recognised in 2015  
and 2014. This impairment is driven by economic conditions in Brazil and a re-assessment of the future performance of the Brazilian business 
performed by management. Further details can be found in note 6.1. 

The adjustment relating to litigation costs relates to the defence of the Archer Capital case, which was strongly rejected by management.  
In 2015 the claim brought by Archer Capital was dismissed on all grounds. No further costs were incurred in 2015. 

All other litigation costs which may be incurred through the normal course of business are charged through operational expenses.  

See note 4 for the tax impact of these adjustments.  

122 
122

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
Results for the year continued 

3 Profit before income tax continued 

3.6 Adjustments between underlying and statutory results continued 

Recurring

Non-recurring

Recurring 

Non-recurring

Acquisition-related items 

Amortisation of acquired intangibles 

Fair value adjustments 

Litigation costs 

Other acquisition-related items  

Other items 

Goodwill impairment 

Total adjustments made to operating profit  

Acquisition-related items 

Imputed interest on put and call arrangements to acquire non-

controlling interest and deferred consideration 

2015

£m

18.2

2.2

–

–

–

–

20.4

2015

£m

–

–

–

–

–

62.3

62.3

Total 

2015 

£m 

18.2 

2.2 

– 

– 

62.3 

82.7 

– 

2014 

£m 

14.5 

0.4 

– 

0.8 

– 

15.7 

0.8 

16.5 

2014

£m

–

–

–

1.4

44.3

45.7

–

45.7

Total

2014

£m

14.5

0.4

1.4

0.8

44.3

61.4

0.8

62.2

Total adjustments made to profit before income tax 

20.4

62.3

82.7 

Recurring items 

be found in note 6.2.  

Acquired intangibles are assets which have previously been recognised as part of business combinations. These assets are predominantly 

brands, customer relationships and technology rights. Further details including specific accounting policies in relation to these assets can  

The current year fair value adjustment (£2.2m) relates to an accounting loss on fair valuation of the call option in relation to the possible 

acquisition of Mastermaq. The prior year fair value adjustment (£0.4m) related to the accounting loss on the settlement of the put and call 

arrangement to acquire 25% of the share capital of Folhamatic, within the Brazilian sub-group, from the non-controlling interest holder.  

This transaction occurred in August 2014. Further details can be found in note 13.4. 

The 2014 adjustments relating to other acquisition-related items were made up of the cost of carrying out business combinations in the  

year (£2.4m). This was partly offset by the net release of earn-out liabilities on previous acquisitions (£1.6m).  

The prior year imputed interest adjustment on the put and call arrangement relates to the accounting adjustment made during the year  

to discount this liability to its present value. This entry was made up until the liability was settled in August 2014. As above, further details  

can be found in note 13.4. 

Non-recurring items 

As a result of the annual goodwill impairment review, an impairment of the goodwill held in the Brazilian business was recognised in 2015  

and 2014. This impairment is driven by economic conditions in Brazil and a re-assessment of the future performance of the Brazilian business 

performed by management. Further details can be found in note 6.1. 

The adjustment relating to litigation costs relates to the defence of the Archer Capital case, which was strongly rejected by management.  

In 2015 the claim brought by Archer Capital was dismissed on all grounds. No further costs were incurred in 2015. 

All other litigation costs which may be incurred through the normal course of business are charged through operational expenses.  

See note 4 for the tax impact of these adjustments.  

4 Income tax expense 

This note analyses the tax charge for this financial year which includes both current and deferred tax. Current tax expense represents 
the amount payable on this year’s taxable profits and any adjustments relating to prior years. Deferred tax is an accounting adjustment 
to provide tax that is expected to arise in the future due to differences between accounting and tax bases.  

This note outlines the tax accounting policies, the current and deferred tax charges in the year and presents a reconciliation of profit 
before tax in the income statement to the tax charge. 

Accounting policy 
The taxation charge for the year represents the sum of the tax currently payable and deferred tax. The charge is recognised in the 
income statement and statement of comprehensive income according to the accounting treatment of the related transaction. 

Current tax payable or receivable is based on the taxable income for the period and any adjustment in respect of prior periods.  
Current tax is calculated using tax rates that have been enacted or substantively enacted at the end of the reporting period. 

Deferred tax arises due to certain temporary differences between the carrying amounts of assets and liabilities in the financial 
statements and the corresponding tax bases (note 11). 

Analysis of charge in the year  

Current tax  
–  Current tax on profit for the year 
–  Adjustment in respect of prior years  
Current tax 

Deferred tax 
–  Origination and reversal of temporary differences 
–  Adjustment in respect of prior years 
Deferred tax 

The current year tax charge is split into the following: 
Underlying tax charge 

Tax credit on adjustments between the underlying and statutory operating profit 

Income tax expense 

 Note

11

 2015
 £m

106.9

(11.0)

95.9

(13.9)

(0.5)

(14.4)

90.3

(8.8)

81.5

 2014
 £m

101.4

(4.2)

97.2

(5.3)

(2.1)

(7.4)

90.5

(0.7)

89.8

The majority of the current tax adjustment in respect of prior years of £11.0m (2014: £4.2m) reflects the resolution of a number of historical 
tax matters, including settlements with the Tax Authorities. 

Tax on items credited to other comprehensive income 

Deferred tax credit on actuarial loss on post-employment benefit obligations 

Total tax on items credited to other comprehensive income/equity 

 2015
 £m

(0.6)

(0.6)

 2014
 £m

(0.4)

(0.4)

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The Sage Group plc | Annual Report & Accounts 2015 

123 
123

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Results for the year continued 

4 Income tax expense continued 

The tax for the year is higher (2014: higher) than the standard rate of corporation tax in the UK of 20.5% (2014: 22%). The differences are 
explained below: 

Statutory profit on ordinary activities before income tax 
Statutory profit on ordinary activities multiplied by rate of corporation tax in the UK of 20.5% (2014: 22 %)  

Note 

Tax effects of: 

Adjustments in respect of prior years 

Adjustments in respect of foreign tax rates  

Non-deductible expenses and permanent items  

Non-deductible impairment 

Local business tax  

R&D tax credits 

Recognition of amortisation claims 

Deferred tax on share options 

Total statutory income tax 

 2015

 £m

275.8

56.5

(11.5)

22.4

6.6

10.5

3.3

(1.7)

(4.4)

(0.2)

81.5

 2014
(restated)
 £m

278.7

61.3

(6.3)

22.0

4.5

9.8

2.8

(2.1)

(2.0)

(0.2)

89.8

The effective tax rate on statutory profit before tax was 30% (FY14: 32%), whilst the effective tax rate on underlying profit before tax was  
25% (FY14: 27%). The difference between the statutory effective tax rate and the underlying tax rate relates to an impairment which is not 
deductible for tax purposes.  

The underlying effective tax rate is higher than the UK’s statutory rate of tax due to the geographic profile of the Group. In addition, there  
is an obligation to account for local business taxes in the corporate tax charge. These additional tax charges are offset by research and 
development tax credits which are a government incentive in a number of operating territories.  

The 2014 tax reconciliation has been restated to show the relationship between the group’s statutory profit before income tax and  
income tax expense, rather than the relationship between underlying profit before tax and underlying tax charge, as presented in the  
2014 financial statements. 

5 Earnings per share  

This note shows how earnings per share (“EPS”) is calculated. EPS is the amount of post-tax profit attributable to each ordinary share. 
Basic EPS is calculated on profit for the year attributable to equity shareholders divided by the weighted average number of shares in 
issue during the year. Diluted EPS shows what the impact would be if all outstanding, exercisable share options were exercised and 
treated as ordinary shares at the year-end.  

This note also provides a reconciliation between the statutory profit figure, which ties to the consolidated income statement on  
page 104, and the Group’s internal measure of performance, underlying profit. See note 3.6 for details of the adjustments made  
between statutory and underlying profit, and note 4 for the tax impact on these adjustments. 

Accounting policy 
Basic earnings per share is calculated by dividing the profit for the year by the weighted average number of ordinary shares in issue 
during the year, excluding those held as treasury shares, which are treated as cancelled. 

For diluted earnings per share, the weighted average number of ordinary shares in issue is adjusted to assume conversion of all 
potentially dilutive ordinary shares, exercisable at the end of the year. The Group has one class of dilutive potential ordinary shares.  
They are share options granted to employees where the exercise price is less than the average market price of the Company’s ordinary 
shares during the year. 

124 
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The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The tax for the year is higher (2014: higher) than the standard rate of corporation tax in the UK of 20.5% (2014: 22%). The differences are 

Reconciliations of the earnings and weighted average number of shares  

Statutory profit on ordinary activities before income tax 

Statutory profit on ordinary activities multiplied by rate of corporation tax in the UK of 20.5% (2014: 22 %)  

Note 

Earnings (£m) 
Profit for the year  

Number of shares (millions) 

Weighted average number of shares 

Dilutive effects of shares 

Earnings per share 

Basic earnings per share (pence) 

Underlying as 
reported 
(restated)  
2014 

Underlying
 2015

Underlying 
(restated) 
2014 

Statutory 
2015

Statutory 
(restated) 
2014

268.2

249.5 

241.7

194.3

188.0

1,073.0

6.5

1,079.5

1,089.0 

1.7 

1,090.7 

1,089.0

1.7

1,090.7

1,073.0

6.5

1,079.5

1,089.0

1.7

1,090.7

25.00

22.91 

22.19

18.11

17.26

Diluted earnings per share (pence) 

24.85

22.87 

22.16

18.00

17.24

Reconciliation between statutory and underlying earnings per share 

Earnings: Statutory profit for the year  

Adjustments: 

Intangible amortisation excluding amortisation of acquired intangible assets  

Other acquisition-related items 

Goodwill impairment and fair value adjustments 

Litigation costs 

Imputed interest on put and call arrangement to acquire non-controlling interest and deferred consideration 

Taxation on adjustments 

Net adjustments 

Earnings – underlying profit for the year (before exchange movement) 
Exchange movement 

Taxation on exchange movement 

Net exchange movement 

Earnings – underlying profit for the year (after exchange movement) 

2015

£m

194.3

18.2

–

64.5

–

–

(8.8)

73.9

268.2

–

–

–

268.2

2014
(Restated) 
£m

188.0

14.5

0.8

44.7

1.4

0.8

(0.7)

61.5

249.5

(11.5)

3.7

(7.8)

241.7

Exchange movement relates to the retranslation of prior year results to current year exchange rates as shown in the table on page 45 within 
the financial review. 

The prior year weighted average share base has been restated to include shares held by the Employee Benefit Trust as treasury shares. 

Results for the year continued 

4 Income tax expense continued 

explained below: 

Tax effects of: 

Adjustments in respect of prior years 

Adjustments in respect of foreign tax rates  

Non-deductible expenses and permanent items  

Non-deductible impairment 

Local business tax  

R&D tax credits 

Recognition of amortisation claims 

Deferred tax on share options 

Total statutory income tax 

deductible for tax purposes.  

 2015

 £m

275.8

56.5

(11.5)

22.4

6.6

10.5

3.3

(1.7)

(4.4)

(0.2)

81.5

 2014

(restated)

 £m

278.7

61.3

(6.3)

22.0

4.5

9.8

2.8

(2.1)

(2.0)

(0.2)

89.8

The effective tax rate on statutory profit before tax was 30% (FY14: 32%), whilst the effective tax rate on underlying profit before tax was  

25% (FY14: 27%). The difference between the statutory effective tax rate and the underlying tax rate relates to an impairment which is not 

The underlying effective tax rate is higher than the UK’s statutory rate of tax due to the geographic profile of the Group. In addition, there  

is an obligation to account for local business taxes in the corporate tax charge. These additional tax charges are offset by research and 

development tax credits which are a government incentive in a number of operating territories.  

The 2014 tax reconciliation has been restated to show the relationship between the group’s statutory profit before income tax and  

income tax expense, rather than the relationship between underlying profit before tax and underlying tax charge, as presented in the  

2014 financial statements. 

5 Earnings per share  

This note shows how earnings per share (“EPS”) is calculated. EPS is the amount of post-tax profit attributable to each ordinary share. 

Basic EPS is calculated on profit for the year attributable to equity shareholders divided by the weighted average number of shares in 

issue during the year. Diluted EPS shows what the impact would be if all outstanding, exercisable share options were exercised and 

treated as ordinary shares at the year-end.  

This note also provides a reconciliation between the statutory profit figure, which ties to the consolidated income statement on  

page 104, and the Group’s internal measure of performance, underlying profit. See note 3.6 for details of the adjustments made  

between statutory and underlying profit, and note 4 for the tax impact on these adjustments. 

Accounting policy 

Basic earnings per share is calculated by dividing the profit for the year by the weighted average number of ordinary shares in issue 

during the year, excluding those held as treasury shares, which are treated as cancelled. 

For diluted earnings per share, the weighted average number of ordinary shares in issue is adjusted to assume conversion of all 

potentially dilutive ordinary shares, exercisable at the end of the year. The Group has one class of dilutive potential ordinary shares.  

They are share options granted to employees where the exercise price is less than the average market price of the Company’s ordinary 

shares during the year. 

124 

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125 
125

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities 

6 Intangible assets  

This note provides details of the non-physical assets used by the Group to generate revenues and profits. These assets include items 
such as goodwill, and other intangible assets such as brands, customer relationships, computer software, in-process R&D and 
technology which have predominantly been acquired as part of business combinations. These assets are initially measured at fair value, 
meaning the best estimate of the value for which these assets could be sold in an arm’s length transaction. 

Goodwill represents the excess between the amount paid to acquire the businesses over the fair value of the net assets at the 
acquisition date. 

This section also explains the accounting policies applied and the specific judgements and estimates made by the directors in arriving  
at the carrying value of these assets. 

6.1 Goodwill 

Accounting policy 
Goodwill arising from the acquisition of a subsidiary represents the excess of the consideration transferred, the amount of any non-
controlling interest in the acquiree and the acquisition date fair value of any previous equity interest in the acquiree over the fair value  
of the Group’s total identifiable net assets acquired. Goodwill is carried at cost less accumulated impairment losses. 

Goodwill previously written-off directly to reserves under UK GAAP prior to 1 October 1998 has not been reinstated and is not recycled to 
the income statement on the disposal of the business to which it relates. Gains and losses on disposal of the entity include the carrying 
amount of the foreign exchange on the goodwill relating to the entity sold (except for goodwill taken to reserves prior to the transition  
to IFRS on 1 October 2004). 

Goodwill is allocated to CGUs for the purpose of impairment testing. The recoverable amount of the CGU to which the goodwill relates  
is tested annually for impairment or when events or changes in circumstances indicate that it might be impaired.  

Goodwill is allocated to CGUs expected to benefit from the synergies of the combination and the allocation represents the lowest level 
at which goodwill is monitored.  

Cost at 1 October 
–  Additions  
–  Exchange movement  
At 30 September  

Impairment at 1 October 
–  Impairment in the year 
–  Exchange movement 
At 30 September 

2015 
£m

1,476.7

61.9

(12.2)

1,526.4

43.7

62.3

(25.6)

80.4

2014
 £m

1,516.6

7.6

(47.5)

1,476.7

1.4

44.3

(2.0)

43.7

Net book amount at 30 September 

1,446.0

1,433.0

In the current year the Group acquired Paychoice and recorded goodwill of £59.6m (note 15.1). The Group also incurred a fair value 
adjustment of £2.3m in relation to the acquisition of Exact which was acquired on 15 September 2014. 

126 
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The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities 

6 Intangible assets  

acquisition date. 

at the carrying value of these assets. 

6.1 Goodwill 

Accounting policy 

This note provides details of the non-physical assets used by the Group to generate revenues and profits. These assets include items 

such as goodwill, and other intangible assets such as brands, customer relationships, computer software, in-process R&D and 

technology which have predominantly been acquired as part of business combinations. These assets are initially measured at fair value, 

meaning the best estimate of the value for which these assets could be sold in an arm’s length transaction. 

Goodwill represents the excess between the amount paid to acquire the businesses over the fair value of the net assets at the 

This section also explains the accounting policies applied and the specific judgements and estimates made by the directors in arriving  

Goodwill arising from the acquisition of a subsidiary represents the excess of the consideration transferred, the amount of any non-

controlling interest in the acquiree and the acquisition date fair value of any previous equity interest in the acquiree over the fair value  

of the Group’s total identifiable net assets acquired. Goodwill is carried at cost less accumulated impairment losses. 

Goodwill previously written-off directly to reserves under UK GAAP prior to 1 October 1998 has not been reinstated and is not recycled to 

the income statement on the disposal of the business to which it relates. Gains and losses on disposal of the entity include the carrying 

amount of the foreign exchange on the goodwill relating to the entity sold (except for goodwill taken to reserves prior to the transition  

to IFRS on 1 October 2004). 

Goodwill is allocated to CGUs for the purpose of impairment testing. The recoverable amount of the CGU to which the goodwill relates  

is tested annually for impairment or when events or changes in circumstances indicate that it might be impaired.  

Goodwill is allocated to CGUs expected to benefit from the synergies of the combination and the allocation represents the lowest level 

at which goodwill is monitored.  

Cost at 1 October 

–  Additions  

–  Exchange movement  

At 30 September  

Impairment at 1 October 

–  Impairment in the year 

–  Exchange movement 

At 30 September 

2015 

£m

1,476.7

61.9

(12.2)

1,526.4

43.7

62.3

(25.6)

80.4

2014

 £m

1,516.6

7.6

(47.5)

1,476.7

1.4

44.3

(2.0)

43.7

Net book amount at 30 September 

1,446.0

1,433.0

In the current year the Group acquired Paychoice and recorded goodwill of £59.6m (note 15.1). The Group also incurred a fair value 

adjustment of £2.3m in relation to the acquisition of Exact which was acquired on 15 September 2014. 

Goodwill impairment tests 
The following table shows the allocation of the carrying value of goodwill at the end of the reporting period by CGU: 

France 

UK & Ireland 

Spain  

Sage Pay Europe 

Germany  

Switzerland  

Poland  

Portugal 

North America  
–  Sage Business Solutions Division (SBS) 
–  Sage Payment Solutions Division (SPS) 
Brazil 

South Africa  

Australia  

Malaysia 

Singapore  

2015
 £m

186.3

180.6

107.0

23.6

32.1

34.5

5.8

4.7

635.4

165.0

– 

36.3

19.0

11.2

4.5

2014
 £m

196.7

180.6

112.9

24.2

31.4

32.8

6.2

4.9

533.6

154.1

76.8

39.7

20.4

14.0

4.7

 1,446.0

1,433.0

The recoverable amounts of CGUs are determined as the higher of fair value less costs to sell and the value-in-use. In determining value-in-
use, estimated future cash flows are discounted to their present value. 

In all cases, the 2016 budget and the approved Group plan for the five years following the current financial year form the basis for the cash 
flow projections for a CGU. Beyond the five year plan these projections are extrapolated using an estimated long-term growth rate. The key 
assumptions in the value-in-use calculations are the average medium term revenue growth rate, the long-term operating margin and the 
long-term growth rate of net operating cash flows. 

–  The average medium-term revenue growth rate for the first five years is based on the 2016 budget and the approved Group 5-year plan.  

The average medium-term revenue growth rate applied to CGUs reflects the specific rates for each territory. 

–  The long-term operating margin (before central costs) assumed for a CGU’s operations is based on the 2016 budget and the approved 

Group 5-year plan. The long-term operating margin applied to CGUs reflects the specific rates for each territory.  

–  Long-term growth rates of net operating cash flows are assumed to be equal to the long-term growth rate in the gross domestic product 

of the country in which the CGU’s operations are undertaken reflecting the specific rates for each territory. 

Range of rates used across the different CGUs 
–  Average medium-term revenue growth rate*  
–  Long-term operating margin before central costs 
–  Long-term growth rates to net operating cash flows 

2015

2014

0% - 20%

1% - 15%

12% - 63%

26% - 62%

1.1% - 4.2%

1.3% - 5.1%

* Average Medium-Term Revenue Growth Rate is calculated on value in use projections that exclude intercompany revenue. 

In accordance with IAS 36, key assumptions for those CGUs where significant goodwill is held are disclosed. These are deemed by 
management to be CGUs holding more than 10% of total goodwill. The discount rate, average medium-term revenue growth rate,  
long-term operating margin (before central costs) and long-term growth rate assumptions used for the value-in-use calculation are  
shown below: 

2015 
–  UKI  
–  France  
–  North America − SBS 
–  North America − SPS 

Local  
Discount  
Rate 

Long-Term 
Growth 
Rate

Average* 
Medium-Term* 
Revenue* 
Growth Rate*

Long-Term 
Operating 
Margin before 
central costs

9.1% 

8.5% 

8.9% 

8.9% 

2.5%

2.1%

2.3%

2.3%

6.7% 

4.9% 

10.0% 

10.0% 

47.3%

30.2%

31.6%

30.7%

126 

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The Sage Group plc | Annual Report & Accounts 2015 

127 
127

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities continued 

6 Intangible assets continued 

6.1 Goodwill continued 

2014 
–  UKI  
–  France  
–  North America − SBS 
–  North America − SPS 

Local  
Discount 
 Rate  
(post tax) 

8.0% 

7.1% 

8.0% 

8.0% 

Average* 
Medium-Term* 
Revenue*
Growth Rate*

Long-Term 
Operating 
Margin before 
central costs

Long-Term 
Growth Rate 

1.7% 

1.5% 

2.4% 

2.4% 

4.2% 

0.8% 

4.4% 

12.1% 

43.1%

39.3%

32.1%

35.2%

* Average Medium-Term Revenue Growth Rate is calculated on value in use projections that exclude intercompany revenue. 

Discount rate 
The Group uses a discount rate based on a local Weighted Average Cost of Capital (“WACC”) for each CGU, applying local government  
yield bonds and tax rates to each CGU on a geographical basis. The discount rate applied to a CGU represents a post-tax rate that reflects 
the market assessment of the time value of money at the end of the Q3 2015 and the risks specific to the CGU. The discount rates applied  
to CGUs were in the range of 7.24% (2014: 6.03%) to 17.48% (2014: 17.05%), reflecting the specific rates for each territory.  

Impairment charge  
The Group performed its annual test for impairment in the third quarter of 2015. The recoverable amount exceeded the carrying value for all 
CGUs with the exception of Brazil. An impairment of £62.3m was recognised, driven by economic uncertainty in Brazil which is expected to 
continue in the future. The key assumptions used in the impairment calculation for Brazil were revenue growth of 9% per annum, long term 
operating margin of 24%, long term growth of 2.6%, and discount rate of 17.48%. 

Sensitivity analysis 
A sensitivity analysis was performed for each of the other CGUs and in the absence of goodwill in Brazil, management believes  
that no reasonably possible change in any of the above key assumptions would cause the carrying value of any CGU to exceed its  
recoverable amount. 

128 
128

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
Operating assets and liabilities continued 

Local  

Discount 

Average* 

Medium-Term* 

Long-Term 

Operating 

 Rate  

Long-Term 

Revenue*

Margin before 

(post tax) 

Growth Rate 

Growth Rate*

central costs

8.0% 

7.1% 

8.0% 

8.0% 

1.7% 

1.5% 

2.4% 

2.4% 

4.2% 

0.8% 

4.4% 

12.1% 

43.1%

39.3%

32.1%

35.2%

6 Intangible assets continued 

6.1 Goodwill continued 

2014 

–  UKI  

–  France  

–  North America − SBS 

–  North America − SPS 

Discount rate 

Impairment charge  

Sensitivity analysis 

recoverable amount. 

* Average Medium-Term Revenue Growth Rate is calculated on value in use projections that exclude intercompany revenue. 

The Group uses a discount rate based on a local Weighted Average Cost of Capital (“WACC”) for each CGU, applying local government  

yield bonds and tax rates to each CGU on a geographical basis. The discount rate applied to a CGU represents a post-tax rate that reflects 

the market assessment of the time value of money at the end of the Q3 2015 and the risks specific to the CGU. The discount rates applied  

to CGUs were in the range of 7.24% (2014: 6.03%) to 17.48% (2014: 17.05%), reflecting the specific rates for each territory.  

The Group performed its annual test for impairment in the third quarter of 2015. The recoverable amount exceeded the carrying value for all 

CGUs with the exception of Brazil. An impairment of £62.3m was recognised, driven by economic uncertainty in Brazil which is expected to 

continue in the future. The key assumptions used in the impairment calculation for Brazil were revenue growth of 9% per annum, long term 

operating margin of 24%, long term growth of 2.6%, and discount rate of 17.48%. 

A sensitivity analysis was performed for each of the other CGUs and in the absence of goodwill in Brazil, management believes  

that no reasonably possible change in any of the above key assumptions would cause the carrying value of any CGU to exceed its  

6.2 Other intangibles 

Accounting policy 
Intangible assets arising on business combinations are initially held at fair value less accumulated amortisation and impairment losses. 
The main intangible assets recognised are brands, technology, in-process R&D, computer software and customer relationships.  

Amortisation is charged to the income statement on a straight-line basis over their estimated useful lives. 

The estimated useful lives are as follows: 

Brand names  
Technology/In process R&D (“IPR&D”) 
Customer relationships 
Computer software 

–  3 to 20 years  
–  3 to 7 years 
–  4 to 15 years 
–  2 to 5 years 

Other intangible assets that are acquired by the Group are stated at cost less accumulated amortisation and impairment losses if 
applicable. Software assets are amortised on a straight-line basis over their estimated useful lives, which do not exceed seven years. 

The carrying value of intangibles is reviewed for impairment whenever events indicate that the carrying value may not be recoverable.  

Internally generated software development costs qualify for capitalisation if the Group can demonstrate all of the following:  

–  The technical feasibility of completing the intangible asset so that it will be available for use or sale, its intention to complete the 

intangible asset and use or sell it;  

–  Its ability to use or sell the intangible asset; how the intangible asset will generate probable future economic benefits;  
–  The existence of a market or, if it is to be used internally, the usefulness of the intangible asset;  
–  The availability of adequate technical, financial and other resources to complete the development and to use or sell the  

intangible asset;  

–  Its ability to measure reliably the expenditure attributable to the intangible asset during development. 

Generally, commercial viability of new products is not proven until all high risk development issues have been resolved through testing 
pre-launch versions of the product. As a result, technical feasibility is proven only after completion of the detailed design phase and 
formal approval, which occurs just before the products are ready to go to market. Accordingly, development costs have not been 
capitalised. However, the group continues to assess the eligibility of development costs for capitalisation on a project by project basis. 

Costs which are incurred after the general release of internally generated software or costs which are incurred in order to enhance 
existing products are expensed in the period in which they are incurred and included within research and development expense in the 
financial statements (see note 3.2). 

Cost at 1 October 2014 
–  Additions  
–  Acquisition of subsidiaries 
–  Disposals  
–  Exchange movement 
At 30 September 2015 

Accumulated amortisation at 1 October 2014 
–  Charge for the year  
–  Disposals  
–  Exchange movement 
At 30 September 2015  

Brands 
£m

36.7

–

–

–

(2.4)

34.3

21.9

2.3

–

(0.7)

23.5

Technology 
£m

83.3

–

28.5

(0.1)

(5.4)

106.3

67.6

9.2

–

(4.2)

72.6

Net book amount at 30 September 2015 

10.8

33.7

Acquired
 IPR&D 
£m

0.3

Internal  
IPR&D  
£m 

5.6 

–

–

–

–

0.3

0.3

–

–

–

0.3

–

– 

– 

– 

– 

5.6 

5.6 

– 

– 

– 

5.6 

– 

Computer 
software 
£m

Customer 
relationships
 £m

64.4

4.6

0.3

(0.2)

1.7

70.8

28.4

10.9

(0.1)

0.7

39.9

111.6

1.4

5.4

–

1.6

120.0

80.0

6.7

–

3.2

89.9

Total 
£m

301.9

6.0

34.2

(0.3)

(4.5)

337.3

203.8

29.1

(0.1)

(1.0)

231.8

30.9

30.1

105.5

128 

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 

129 
129

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities continued 

6 Intangible assets continued 

6.2 Other intangibles continued 

Cost at 1 October 2013 
–  Additions  
–  Acquisition of subsidiaries 
–  Disposals  
–  Exchange movement 
At 30 September 2014 

Accumulated amortisation at 1 October 2013 
–  Charge for the year  
–  Disposals  
–  Exchange movement 
At 30 September 2014  

Net book amount at 30 September 2014 

Brands 
£m

Technology 
£m

Acquired
 IPR&D 
£m

38.6

0.2

–

–

(2.1)

36.7

20.5

2.4

–

(1.0)

21.9

14.8

88.2

0.5

–

–

(5.4)

83.3

65.1

5.9

–

(3.4)

67.6

15.7

0.4

–

–

–

(0.1)

0.3

0.4

–

–

(0.1)

0.3

–

Internal  
IPR&D  
£m 

5.6 

– 

– 

– 

– 

5.6 

5.6 

– 

– 

– 

5.6 

– 

Computer 
software  
£m 

Customer 
relationships
 £m

60.3 

7.5 

– 

(0.8) 

(2.6) 

64.4 

20.9 

10.0 

(0.8) 

(1.7) 

28.4 

36.0 

108.6

0.1

6.6

(0.2)

(3.5)

111.6

75.7

6.2

–

(1.9)

80.0

31.6

Total 
£m

301.7

8.3

6.6

(1.0)

(13.7)

301.9

188.2

24.5

(0.8)

(8.1)

203.8

98.1

All amortisation charges in the year have been charged through selling and administrative expenses. 

7 Property, plant and equipment 

This note details the physical assets used by the Group to operate the business and generate revenues and profits. Assets are shown  
at their initial purchase price less depreciation, which is an expense that is charged over the useful life of these assets to reflect annual 
wear and tear, and impairment. 

Accounting policy 
Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Depreciation on property,  
plant and equipment is provided on a straight-line basis down to an asset’s residual value over its useful economic life as follows: 

Freehold buildings  
Long leasehold buildings and improvements 
Plant and equipment  
Motor vehicles  
Office equipment  

–  50 years 
–  over period of lease 
–  2 to 7 years 
–  4 years 
–  2 to 7 years 

Freehold land is not depreciated. 

Cost at 1 October 2014 

– Additions  

– Disposals  

– Acquisition of subsidiaries 

– Exchange movement 

At 30 September 2015 

– Charge for the year  

– Disposals  

– Exchange movement 

At 30 September 2015 

Accumulated depreciation at 1 October 2014 

Cost at 1 October 2013 

–  Additions  

–  Disposals  

–  Acquisition of subsidiaries 

–  Exchange movement 

At 30 September 2014 

– Charge for the year  

– Disposals  

– Exchange movement 

At 30 September 2014 

Accumulated depreciation at 1 October 2013 

Net book amount at 30 September 2015 

77.1 

30.7

14.9

122.7

Assets held under finance leases with a net book value of £1.0m (2014: £1.5m) are included in the above table. 

Land and 

buildings 

Plant and 

equipment 

Motor vehicles 

and office 

equipment 

Land and 

buildings 

Plant and 

equipment 

Motor vehicles 

and office 

equipment 

£m 

92.5 

0.1 

– 

– 

(1.3) 

91.3 

15.2 

1.3 

– 

(2.3) 

14.2 

£m 

94.1 

2.3 

(2.8) 

– 

(1.1) 

92.5 

15.3 

3.0 

(2.6) 

(0.5) 

15.2 

£m

141.7

11.3

(6.5)

1.0

(4.0)

143.5

106.8

12.8

(6.1)

(0.7)

112.8

£m

141.6

11.6

(8.8)

–

(2.7)

141.7

106.4

11.0

(8.4)

(2.2)

106.8

£m

49.9

5.0

(2.3)

–

1.7

54.3

35.4

4.1

(0.6)

0.5

39.4

£m

54.1

5.8

(7.2)

0.2

(3.0)

49.9

39.3

4.0

(5.9)

(2.0)

35.4

Total 

£m

284.1

16.4

(8.8)

1.0

(3.6)

289.1

157.4

18.2

(6.7)

(2.5)

166.4

Total 

£m

289.8

19.7

(18.8)

0.2

(6.8)

284.1

161.0

18.0

(16.9)

(4.7)

157.4

The property, plant and equipment acquired under finance leases are depreciated over the shorter of the asset’s useful life and the  
lease term. 

The carrying value of property, plant and equipment is reviewed for impairment whenever events indicate that the carrying value may 
not be recoverable. 

8 Working capital  

Net book amount at 30 September 2014 

77.3 

34.9

14.5

126.7

Depreciation expenses of £18.2m (2014: £18.0m) have been charged through selling and administrative expenses (note 3.2). 

This note provides the amounts invested by the Group in working capital balances at the end of the financial year. Working capital  

is made up of inventories, trade and other receivables and trade and other payables.  

Inventories mainly consist of warehouse stock of Sage products, awaiting shipment to business partners or distributors. Trade and  

other receivables are made up of amounts owed to the Group by customers and amounts that we pay to our suppliers in advance.  

Trade receivables are shown net of an allowance for bad and doubtful debts. Our trade and other payables are amounts we owe to  

our suppliers that have been invoiced to us or accrued by us. They also include taxes and social security amounts due in relation to  

our role as an employer. 

This note also gives some additional detail on the age and recoverability of our trade receivables, which provide an understanding  

of the credit risk faced by the Group as a part of everyday trading. Credit risk is further disclosed in the Directors’ Report. 

130 
130

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The Sage Group plc | Annual Report & Accounts 2015 

131 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities continued 

6 Intangible assets continued 

6.2 Other intangibles continued 

Cost at 1 October 2013 

–  Additions  

–  Acquisition of subsidiaries 

–  Disposals  

–  Exchange movement 

At 30 September 2014 

–  Charge for the year  

–  Disposals  

–  Exchange movement 

At 30 September 2014  

Accumulated amortisation at 1 October 2013 

Net book amount at 30 September 2014 

7 Property, plant and equipment 

wear and tear, and impairment. 

Accounting policy 

Freehold buildings  

Plant and equipment  

Motor vehicles  

Office equipment  

lease term. 

not be recoverable. 

Freehold land is not depreciated. 

All amortisation charges in the year have been charged through selling and administrative expenses. 

This note details the physical assets used by the Group to operate the business and generate revenues and profits. Assets are shown  

at their initial purchase price less depreciation, which is an expense that is charged over the useful life of these assets to reflect annual 

Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Depreciation on property,  

plant and equipment is provided on a straight-line basis down to an asset’s residual value over its useful economic life as follows: 

Long leasehold buildings and improvements 

–  over period of lease 

–  50 years 

–  2 to 7 years 

–  4 years 

–  2 to 7 years 

The carrying value of property, plant and equipment is reviewed for impairment whenever events indicate that the carrying value may 

Brands 

Technology 

Acquired

 IPR&D 

Internal  

IPR&D  

Computer 

Customer 

software  

relationships

£m

38.6

0.2

–

–

(2.1)

36.7

20.5

2.4

–

(1.0)

21.9

14.8

£m

88.2

0.5

–

–

(5.4)

83.3

65.1

5.9

–

(3.4)

67.6

15.7

£m

0.4

–

–

–

(0.1)

0.3

0.4

–

–

(0.1)

0.3

–

£m 

5.6 

– 

– 

– 

– 

– 

– 

– 

– 

5.6 

5.6 

5.6 

£m 

60.3 

7.5 

– 

(0.8) 

(2.6) 

64.4 

20.9 

10.0 

(0.8) 

(1.7) 

28.4 

36.0 

 £m

108.6

0.1

6.6

(0.2)

(3.5)

111.6

75.7

6.2

–

(1.9)

80.0

31.6

Total 

£m

301.7

8.3

6.6

(1.0)

(13.7)

301.9

188.2

24.5

(0.8)

(8.1)

203.8

98.1

Cost at 1 October 2014 
– Additions  

– Disposals  

– Acquisition of subsidiaries 

– Exchange movement 

At 30 September 2015 

Accumulated depreciation at 1 October 2014 

– Charge for the year  

– Disposals  

– Exchange movement 

At 30 September 2015 

Land and 
buildings 
£m 

Plant and 
equipment 
£m

Motor vehicles 
and office 
equipment 
£m

92.5 

0.1 

– 

– 

(1.3) 

91.3 

15.2 

1.3 

– 

(2.3) 

14.2 

141.7

11.3

(6.5)

1.0

(4.0)

143.5

106.8

12.8

(6.1)

(0.7)

112.8

49.9

5.0

(2.3)

–

1.7

54.3

35.4

4.1

(0.6)

0.5

39.4

Total 
£m

284.1

16.4

(8.8)

1.0

(3.6)

289.1

157.4

18.2

(6.7)

(2.5)

166.4

Net book amount at 30 September 2015 

77.1 

30.7

14.9

122.7

Assets held under finance leases with a net book value of £1.0m (2014: £1.5m) are included in the above table. 

Cost at 1 October 2013 
–  Additions  
–  Disposals  
–  Acquisition of subsidiaries 
–  Exchange movement 
At 30 September 2014 

Accumulated depreciation at 1 October 2013 

– Charge for the year  

– Disposals  

– Exchange movement 

At 30 September 2014 

Land and 
buildings 
£m 

Plant and 
equipment 
£m

Motor vehicles 
and office 
equipment 
£m

94.1 

2.3 

(2.8) 

– 

(1.1) 

92.5 

15.3 

3.0 

(2.6) 

(0.5) 

15.2 

141.6

11.6

(8.8)

–

(2.7)

141.7

106.4

11.0

(8.4)

(2.2)

106.8

54.1

5.8

(7.2)

0.2

(3.0)

49.9

39.3

4.0

(5.9)

(2.0)

35.4

Total 
£m

289.8

19.7

(18.8)

0.2

(6.8)

284.1

161.0

18.0

(16.9)

(4.7)

157.4

The property, plant and equipment acquired under finance leases are depreciated over the shorter of the asset’s useful life and the  

Net book amount at 30 September 2014 

77.3 

34.9

14.5

126.7

Depreciation expenses of £18.2m (2014: £18.0m) have been charged through selling and administrative expenses (note 3.2). 

8 Working capital  

This note provides the amounts invested by the Group in working capital balances at the end of the financial year. Working capital  
is made up of inventories, trade and other receivables and trade and other payables.  

Inventories mainly consist of warehouse stock of Sage products, awaiting shipment to business partners or distributors. Trade and  
other receivables are made up of amounts owed to the Group by customers and amounts that we pay to our suppliers in advance.  
Trade receivables are shown net of an allowance for bad and doubtful debts. Our trade and other payables are amounts we owe to  
our suppliers that have been invoiced to us or accrued by us. They also include taxes and social security amounts due in relation to  
our role as an employer. 

This note also gives some additional detail on the age and recoverability of our trade receivables, which provide an understanding  
of the credit risk faced by the Group as a part of everyday trading. Credit risk is further disclosed in the Directors’ Report. 

130 

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 

131 
131

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities continued 

8 Working capital continued 

8.1 Inventories 

Accounting policy 
Inventories are stated at the lower of cost and net realisable value after making allowances for slow moving or obsolete items.  

Cost includes expenditure incurred in acquiring the inventories and bringing them to their existing location and condition.  
Cost is calculated using the first-in-first-out method. 

Materials  

Work in progress 

Finished goods  

2015
£m

 0.6 

 0.1 

 1.3 

 2.0 

2014
£m

0.7

–

1.3

2.0

The Group consumed £8.0m (2014: £12.5m) of inventories, included in cost of sales, during the year. There was no material write down of 
inventories during the current or prior year. 

8.2 Trade and other receivables 

Accounting policy 
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method, 
less provision for impairment. 

A provision for impairment of trade receivables is established when there is objective evidence that the Group will not be able to collect 
all amounts due according to the original terms of the receivables. 

Amounts falling due within one year: 

Trade receivables 

Less: provision for impairment of receivables  

Trade receivables – net  

Other receivables 

Prepayments and accrued income  

2015 
£m

292.7

(17.8)

274.9

20.6

25.4

320.9

The Group’s credit risk on trade and other receivables is primarily attributable to trade receivables. The Group has no significant 
concentrations of credit risk since the risk is spread over a large number of unrelated counterparties.  

The Group considers the credit quality of trade and other receivables by geographical location. The Group considers that the carrying  
value of the trade and other receivables that is disclosed below gives a fair presentation of the credit quality of the assets.  

Trade and other receivables (excluding prepayments and accrued income) by geographical location: 

Europe  

North America 

International 

In the current year, management have changed the disclosure of the company segments in line with note 2.  

Movements on the Group provision for impairment of trade receivables were as follows: 

At 1 October 

Increase in provision for receivables impairment 

Receivables written-off during the year as uncollectible 

Unused amounts reversed 

Exchange movement 

At 30 September 

2015
£m

 210.7 

 52.0 

32.8

295.5

2015 
£m

 25.5 

 5.7 

(6.1) 

(6.0) 

(1.3) 

 17.8 

 2014
 £m

311.0

(25.5)

285.5

20.8

15.2

321.5

 2014
 £m

212.8

55.9

37.6

306.3

 2014
 £m

27.7

6.4

(4.5)

(2.7)

(1.4)

25.5

132 
132

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
Operating assets and liabilities continued 

8 Working capital continued 

8.1 Inventories 

Accounting policy 

Materials  

Work in progress 

Finished goods  

inventories during the current or prior year. 

8.2 Trade and other receivables 

Accounting policy 

less provision for impairment. 

Amounts falling due within one year: 

Trade receivables 

Less: provision for impairment of receivables  

Trade receivables – net  

Other receivables 

Prepayments and accrued income  

Inventories are stated at the lower of cost and net realisable value after making allowances for slow moving or obsolete items.  

In determining the recoverability of a trade receivable, the Group considers the ageing of each receivable and any change in the 
circumstances of the individual receivables. The directors believe that there is no further provision required in excess of the provision  
for impairment of receivables. 

The creation and releases of the provision for impaired receivables have been included in selling and administrative expenses in the  
income statement. Amounts charged to the provision are generally written-off when there is no expectation of recovering additional cash. 

Cost includes expenditure incurred in acquiring the inventories and bringing them to their existing location and condition.  

At 30 September 2015, trade receivables of £30.2m (2014: £29.8m) were either partially or fully impaired.  

Cost is calculated using the first-in-first-out method. 

The Group consumed £8.0m (2014: £12.5m) of inventories, included in cost of sales, during the year. There was no material write down of 

The ageing of these receivables was as follows: 

Not due 

Less than six months past due 

More than six months past due  

Trade receivables which were past their due date but not impaired at 30 September 2015 were £45.8m (2014: £33.7m).  

The ageing of these receivables was as follows: 

Less than six months past due 

More than six months past due  

2015 
£m

 7.1 

 5.9 

 17.2 

 30.2 

2015 
£m

 41.2 

 4.6 

 45.8 

 2014
 £m

4.7

7.1

18.0

29.8

 2014
 £m

31.3

2.4

33.7

Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method, 

A provision for impairment of trade receivables is established when there is objective evidence that the Group will not be able to collect 

all amounts due according to the original terms of the receivables. 

The maximum exposure to credit risk at the end of the reporting period is the fair value of each class of receivables mentioned above.  
The Group held no collateral as security. The directors estimate that the carrying value of trade receivables approximated their fair value. 

8.3 Trade and other payables 

Accounting policy 
Trade payables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method. 

The Group’s credit risk on trade and other receivables is primarily attributable to trade receivables. The Group has no significant 

concentrations of credit risk since the risk is spread over a large number of unrelated counterparties.  

The Group considers the credit quality of trade and other receivables by geographical location. The Group considers that the carrying  

value of the trade and other receivables that is disclosed below gives a fair presentation of the credit quality of the assets.  

Trade and other receivables (excluding prepayments and accrued income) by geographical location: 

Europe  

North America 

International 

In the current year, management have changed the disclosure of the company segments in line with note 2.  

Movements on the Group provision for impairment of trade receivables were as follows: 

At 1 October 

Increase in provision for receivables impairment 

Receivables written-off during the year as uncollectible 

Unused amounts reversed 

Exchange movement 

At 30 September 

Trade and other payables can be analysed as follows: 

Trade payables  

Other tax and social security payable  

Other payables 

Cash held on behalf of customers (see note 12.3) 

Accruals  

2015

£m

 23.3 

 41.8 

 22.2

 83.8 

 140.1 

 311.2 

 2014
 (restated) 
£m

41.5

52.9

 34.0 

 40.6 

110.5

279.5

In the current year, the provision balance has been disclosed separately. See note 1 for details.  

9 Provisions 

This note provides details of the provisions recognised by the Group, where a liability exists of uncertain timing or amount. The main 
estimates in this area relate to legal exposure and dilapidation charges. 

This section also explains the accounting policies applied and the specific judgements and estimates made by the directors in arriving  
at the value of these liabilities. 

Accounting policy 
A provision is recognised only when all three of the following conditions are met: 

–  The Group has a present obligation (legal or constructive) as a result of a past event; 
–  It is probable that an outflow of resources embodying economic benefits will be required to settle the obligation; and 
–  A reliable estimate can be made of the amount of the obligation. 

The amount recognised as a provision shall be the present value of the best estimate of the expenditure required to settle the present 
obligation at the end of the reporting period, i.e. the present value of the amount that the Group would rationally pay to settle the 
obligation at the balance sheet date or to transfer it to a third party. 

2015

£m

 0.6 

 0.1 

 1.3 

 2.0 

2014

£m

0.7

–

1.3

2.0

2015 

£m

292.7

(17.8)

274.9

20.6

25.4

320.9

2015

£m

 210.7 

 52.0 

32.8

295.5

2015 

£m

 25.5 

 5.7 

(6.1) 

(6.0) 

(1.3) 

 17.8 

 2014

 £m

311.0

(25.5)

285.5

20.8

15.2

321.5

 2014

 £m

212.8

55.9

37.6

306.3

 2014

 £m

27.7

6.4

(4.5)

(2.7)

(1.4)

25.5

132 

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 

133 
133

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities continued 

9 Provisions continued 

At 1 October 2014 
–  Acquisition / disposal of subsidiaries 
–  New provision in the year  
–  Increase in provision 
–  Provision utilised in the year 
–  Unused amounts reversed 
–  Exchange movement 
At 30 September 2015 

Maturity profile 

< 1 year 

1 – 2 years 

2 – 5 years 

> 5 years 

At 30 September 2015 

Legal  
£m 

16.8 

0.6 

7.3 

0.4 

(3.3) 

(5.4) 

(1.2) 

15.2 

Building 
 £m 

Warranty
£m

2.9 

– 

0.7 

– 

– 

– 

(0.1) 

3.5 

1.6

–

–

0.3

(0.3)

–

–

1.6

Legal  
£m 

Building 
 £m 

Warranty
£m

7.9 

0.3 

7.0 

–  

15.2 

0.8 

–  

– 

2.7 

3.5 

1.2

0.2

0.2

–

1.6

Total 
£m

21.3

0.6

8.0

0.7

(3.6)

(5.4)

(1.3)

20.3

Total 
£m

9.9

0.5

7.2

2.7

20.3

The Group offers a warranty cover in respect of products sold to third parties. The estimated liability is recorded when products are sold. 
These estimates are established using historical information on the average cost of warranty claims and management estimates regarding 
future claims. The timing of the cash flows associated with warranty provision is spread over the period of warranty with the majority of the 
claims expected in the first year. 

Building provisions relate to dilapidation charges and onerous lease commitments. The timing of the cash flows associated with building 
provisions is dependent on the timing of lease agreement termination.  

Legal provisions have been made in relation to ongoing disputes with third parties and other claims against the Group. The ageing of legal 
provisions is assessed regularly, based upon internal and external legal advice, as required. 

10 Post-employment benefits 

This note explains the accounting policies governing the Group’s pension schemes, analyses the deficit on the defined benefit pension 
scheme and shows how it has been calculated.  

The majority of the Group’s employees are members of defined contribution pension schemes. Additionally the Group does operate  
two small defined benefit schemes in France and Switzerland.  

For defined contribution schemes, the Group pays contributions into separate funds on behalf of the employee and has no further 
obligations to employees. The risks associated with this type of plan are assumed by the member. Contributions paid by the Group  
in respect of the current period are included in the income statement. 

The defined benefit scheme is a pension arrangement under which participating members receive a pension benefit at retirement 
determined by the scheme rules, salary and length of pensionable service. The income statement charge for the defined benefit  
scheme is the current/past service cost and the net interest cost which is the change in the net defined benefit liability that arises  
from the passage of time. The Group underwrites both financial and demographic risks associated with this type of plan. 

134 
134

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
Operating assets and liabilities continued 

9 Provisions continued 

At 1 October 2014 

–  Acquisition / disposal of subsidiaries 

–  New provision in the year  

–  Increase in provision 

–  Provision utilised in the year 

–  Unused amounts reversed 

–  Exchange movement 

At 30 September 2015 

Maturity profile 

< 1 year 

1 – 2 years 

2 – 5 years 

> 5 years 

At 30 September 2015 

The Group offers a warranty cover in respect of products sold to third parties. The estimated liability is recorded when products are sold. 

These estimates are established using historical information on the average cost of warranty claims and management estimates regarding 

future claims. The timing of the cash flows associated with warranty provision is spread over the period of warranty with the majority of the 

claims expected in the first year. 

Building provisions relate to dilapidation charges and onerous lease commitments. The timing of the cash flows associated with building 

provisions is dependent on the timing of lease agreement termination.  

Legal provisions have been made in relation to ongoing disputes with third parties and other claims against the Group. The ageing of legal 

provisions is assessed regularly, based upon internal and external legal advice, as required. 

10 Post-employment benefits 

This note explains the accounting policies governing the Group’s pension schemes, analyses the deficit on the defined benefit pension 

scheme and shows how it has been calculated.  

The majority of the Group’s employees are members of defined contribution pension schemes. Additionally the Group does operate  

two small defined benefit schemes in France and Switzerland.  

For defined contribution schemes, the Group pays contributions into separate funds on behalf of the employee and has no further 

obligations to employees. The risks associated with this type of plan are assumed by the member. Contributions paid by the Group  

in respect of the current period are included in the income statement. 

The defined benefit scheme is a pension arrangement under which participating members receive a pension benefit at retirement 

determined by the scheme rules, salary and length of pensionable service. The income statement charge for the defined benefit  

scheme is the current/past service cost and the net interest cost which is the change in the net defined benefit liability that arises  

from the passage of time. The Group underwrites both financial and demographic risks associated with this type of plan. 

Legal  

£m 

16.8 

0.6 

7.3 

0.4 

(3.3) 

(5.4) 

(1.2) 

15.2 

7.9 

0.3 

7.0 

–  

15.2 

Building 

Warranty

 £m 

2.9 

0.7 

– 

– 

– 

– 

(0.1) 

3.5 

0.8 

–  

– 

2.7 

3.5 

£m

1.6

–

–

–

–

1.6

0.3

(0.3)

1.2

0.2

0.2

–

1.6

Legal  

£m 

Building 

 £m 

Warranty

£m

Total 

£m

21.3

0.6

8.0

0.7

(3.6)

(5.4)

(1.3)

20.3

Total 

£m

9.9

0.5

7.2

2.7

20.3

Accounting policy 
Obligations under defined contribution schemes are recognised as an operating cost in the income statement as incurred. 

The Group also operates a small defined benefit pension scheme in Switzerland and other post-employment benefit schemes in France. 
The assets of these schemes are held separately from the assets of the Group. Under French legislation, the Group is required to make 
one-off payments to employees in France who reach retirement age while still in employment. The costs of providing benefits under 
these schemes are determined using the projected unit credit actuarial valuation method.  

The current service cost and gains and losses on settlements and curtailments are included in selling and administrative expenses  
in the income statement. Past service costs should be recognised on the earlier of the date of the plan amendment and the date the 
Group recognises restructuring-related costs. Interest on the pension plan assets and the imputed interest on pension plan liabilities  
are included within selling and administrative expenses in the income statement. 

Changes in the post-employment benefit obligation due to experience and changes in actuarial assumptions are included in the 
statement of comprehensive income in full in the period in which they arise. 

The liability recognised in the balance sheet in respect of the defined benefit pension scheme is the present value of the defined  
benefit obligation and future administration costs at the end of the reporting period, less the fair value of plan assets. The defined 
benefit obligation is calculated annually by independent actuaries. The present value of the defined benefit obligation is determined  
by discounting the estimated future cash outflows using interest rates of high-quality corporate bonds that are denominated in the 
currency in which the benefits will be paid and that have terms to maturity approximate to the terms of the related pension liability. 

The calculation of the defined benefit obligation of a defined benefit plan requires estimation of future events, for example salary and 
pension increases, inflation and mortality rates. In the event that future experience does not bear out the estimates made in previous 
years, an adjustment will be made to the plan’s defined benefit obligation in future periods which could have a material effect on  
the Group.  

A sensitivity analysis has been performed on the significant assumptions. The relevant assumptions are deemed to be the discount 
rate and salary increases, as these are most likely to have a material impact on the defined benefit obligations. The analysis has been 
performed by the independent actuaries. 

Pension costs included in the consolidated income statement 

Defined contribution schemes 

Defined benefit plans 

Note

3.3

2015 
£m

9.8

2.0

11.8

Defined benefit plans  
The most recent actuarial valuations of the post-employment benefit plans were performed by KPMG (France) and PwC (Switzerland)  
in October 2015 for the year ended 30 September 2015. 

Weighted average principal assumptions made by the actuaries 

Rate of increase in pensionable salaries  

Discount rate  

Inflation assumption  

Mortality rate assumptions made by the actuaries 

Average life expectancy for 65-year-old male 

Average life expectancy for 65-year-old female 

Average life expectancy for 45-year-old male 

Average life expectancy for 45-year-old female 

2015 
%

 2.02 

 1.12 

 2.02 

2015 
years

22.2

24.5

42.5

45.0

134 

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 

 2014
 £m

9.0

2.0

11.0

 2014
 %

2.13

1.70

2.00

2014
 years

22.2

24.5

42.4

45.0

135 
135

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities continued 

10 Post-employment benefits continued 

Amounts recognised in the balance sheet  

Present value of funded obligations  

Fair value of plan assets  

Net liability recognised in the balance sheet  

Major categories of plan assets as a percentage of total plan assets 

Bonds (quoted) 

Equities (quoted) 

Other (unquoted) 

2015
 £m

(36.6)

17.9

(18.7)

£m

9.3

4.6

3.3

17.2

2014
 £m

(30.8)

17.2

(13.6)

2014 
%

54.1

26.7

19.2

100.0

£m 

6.3 

5.9 

5.7 

17.9 

2015  
% 

 35.2  

 33.0  

 31.8  

 100.0  

Expected contributions to post-employment benefit plans for the year ending 30 September 2016 are £2.0m (2014: expected contributions 
year ending 30 September 2015 £1.1m). 

Amounts recognised in the income statement  

Net interest costs on obligation  

Current service cost  

Total included within staff costs  

The entire cost is included within selling and administrative expenses. 

Changes in the present value of the defined benefit obligation  

At 1 October  

Exchange movement  

Service cost  

Plan participant contributions 

Interest cost  

Benefits paid 

Actuarial loss – financial assumptions 

Actuarial (loss)/gain – experience 

At 30 September  

Changes in the fair value of plan assets 

At 1 October  

Exchange movement  

Interest income 

Employer’s contributions  

Plan participant contributions  

Benefits paid 

Actuarial (loss)/gain on plan assets  

At 30 September  

Analysis of the movement in the balance sheet liability 

At 1 October  

Exchange movement  

Total expense as recognised in the income statement 

Contributions paid  

Actuarial gain/(loss) 

At 30 September  

2015 
£m

(0.3)

(1.7)

(2.0)

2015 
£m

(30.8)

(0.2)

(1.7)

(0.6)

(0.5)

1.5

(1.8)

(2.5)

2014 
£m

(0.4)

(1.6)

(2.0)

 2014
 £m

(30.3)

1.8

(1.6)

(0.6)

(0.8)

1.3

(1.3)

0.7

(36.6)

(30.8)

2015 
£m

17.2

1.0

0.2

0.9

0.6

(1.5)

(0.5)

17.9

2015 
£m

(13.6)

0.8

(2.0)

0.9

(4.8)

(18.7)

 2014
 £m

17.4

(1.0)

0.4

0.9

0.6

(1.3)

0.2

17.2

 2014
 £m

(12.9)

0.8

(2.0)

0.9

(0.4)

(13.6)

136 
136

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
Sensitivity analysis on significant actuarial assumptions 

Discount rate applied to Scheme obligations  

Salary increases 

11 Deferred income tax 

+/- 0.5% pa

+/- 0.5% pa

2015
£m

2.1

0.9

2014 
£m

2.2

0.6

Deferred income tax is an accounting adjustment to provide for tax that is expected to arise in the future due to differences in 
accounting and tax bases. In this note we outline the accounting policies, movements in the year on the deferred tax account and the 
net deferred tax asset or liability at the year-end. 

A deferred tax asset represents a tax reduction that is expected to arise in a future period. 

A deferred tax liability represents taxes which will become payable in a future period as a result of a current or an earlier transaction. 

Accounting policy 
Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets are recognised to the extent 
that it is probable that taxable profits will be available against which deductible temporary differences can be utilised. Such assets and 
liabilities are not recognised if the temporary difference arises from goodwill or from the initial recognition (other than in a business 
combination) of other assets and liabilities in a transaction that affects neither the taxable profit nor the accounting profit. 

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries, except where the Group  
is able to control the reversal of the temporary difference and it is probable that the temporary difference will not reverse in the 
foreseeable future. 

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset realised based 
on tax rates that have been enacted or substantively enacted at the end of the reporting period.  

Tax assets and liabilities are offset when there is a legally enforceable right and there is an intention to settle the balances net. 

Deferred income tax has been calculated at 20.0% (2014: 20.0%) in respect of UK companies (being the corporation tax rate at which 
temporary differences are expected to reverse) and at the prevailing rates for the overseas subsidiaries.  

During the year, effective from 1 April 2015, the standard rate of corporation tax in the UK changed from 21% to 20%. On 8 July 2015 the 
government announced its intention to reduce the standard rate to 19%, effective from 1 April 2017, with a further reduction to 18% from 
1 April 2020. At the 30 September 2015, this change has not been substantively enacted and as such the tax balances below have not 
been remeasured to account for these planned changes. 

The movement on the deferred tax account is as shown below: 

At 1 October  

Income statement credit 

Acquisition of subsidiaries  

Exchange movement 

Other comprehensive income/equity movement in deferred tax 

Transfer from current income tax liabilities 

At 30 September  

2015

£m

10.3

14.4

2.3

(1.7)

1.6

–

26.9

 2014
(restated)
 £m

3.1

7.4

0.3

(0.9)

0.4

–

10.3

Deferred tax assets have been recognised in respect of tax losses and other temporary differences giving rise to deferred tax assets because 
it is probable that these assets will be recovered. A potential deferred tax asset on losses of £10.7m has not been recognised as it is not 
expected that these losses will be recovered in the foreseeable future. 

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by IAS 12, 
“Income Taxes”) during the year are shown below.  

The offsetting of these balances is shown within the reclassification line of the notes below. Deferred tax assets and liabilities are only offset 
where there is a legally enforceable right of offset and there is an intention to settle the balances net. 

Deferred tax assets and liabilities categorised as “other deferred tax” of £22.3m (2014: £19.6m) includes various sundry balances in relation  
to temporary differences on fixed assets, accounting provisions / accruals, goodwill amortisation and deferred revenue. 

The Sage Group plc | Annual Report & Accounts 2015 

137 
137

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
Operating assets and liabilities continued 

11 Deferred income tax continued 

Assets 

At 1 October 2014 (restated) 

Income statement credit 

Acquisition of subsidiaries 

Reclassification to deferred tax liability 

Other comprehensive income/equity movement in deferred tax 

Exchange movement 

At 30 September 2015 

Liabilities 

At 1 October 2014 (restated) 

Income statement credit 

Acquisition of subsidiaries 

Reclassification from deferred tax asset 

Reclassification to other deferred tax liabilities 

Exchange movement 

At 30 September 2015 

Net deferred tax (liability)/asset at 30 September 2015 

Assets 

At 1 October 2013 (restated) 

Income statement credit 

Acquisition of subsidiaries 

Reclassification to deferred tax liability 

Other comprehensive income/equity movement in deferred tax 

Change in tax rate 

Exchange movement 

At 30 September 2014 (restated) 

Liabilities 

At 1 October 2013 (restated) 

Income statement credit 

Reclassification from deferred tax asset 

Reclassification to other deferred tax 

Change in tax rate 

Exchange movement 

At 30 September 2014 (restated) 

Intangible 
assets  
£m 

(8.6) 

3.3 

– 

2.9 

– 

(1.4) 

(3.8) 

(3.7) 

5.4 

(16.5) 

(2.9) 

2.8 

2.2 

(12.7) 

(16.5) 

Intangible 
assets  
£m 

(9.0) 

(0.2) 

– 

– 

– 

– 

0.6 

(8.6) 

(12.3) 

3.0 

– 

4.6 

– 

1.0 

(3.7) 

Tax 
losses 
£m 

3.0 

0.3 

18.6 

(18.3) 

– 

    (0.8) 

2.8 

– 

– 

– 

18.3 

– 

– 

18.3 

21.1 

Losses  
£m 

3.7 

(0.3) 

0.3 

– 

– 

– 

(0.7) 

3.0 

– 

– 

– 

– 

– 

– 

– 

Other 
£m

35.0

2.9

(0.3)

(0.9)

1.6

(3.1)

35.2

(15.4)

2.5

0.5

0.9

(2.8)

1.4

(12.9)

Total 
£m

29.4

6.5

18.3

(16.3)

1.6

(5.3)

34.2

(19.1)

7.9

(16.0)

16.3

–

3.6

(7.3)

22.3

26.9

Other 
£m

31.5

1.7

–

2.9

0.4

0.5

(2.0)

35.0

(10.8)

3.2

(2.9)

(4.6)

(0.5)

0.2

(15.4)

Total 
£m

26.2

1.2

0.3

2.9

0.4

0.5

(2.1)

29.4

(23.1)

6.2

(2.9)

–

(0.5)

1.2

(19.1)

Net deferred tax (liability)/asset at 30 September 2014 (restated) 

(12.3) 

3.0 

19.6

10.3

138 
138

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating assets and liabilities continued 

Net debt and capital structure  

11 Deferred income tax continued 

12 Cash flow and net debt 

Net deferred tax (liability)/asset at 30 September 2015 

22.3

26.9

Reclassification to deferred tax liability 

Other comprehensive income/equity movement in deferred tax 

Assets 

At 1 October 2014 (restated) 

Income statement credit 

Acquisition of subsidiaries 

Exchange movement 

At 30 September 2015 

Liabilities 

At 1 October 2014 (restated) 

Income statement credit 

Acquisition of subsidiaries 

Reclassification from deferred tax asset 

Reclassification to other deferred tax liabilities 

Exchange movement 

At 30 September 2015 

Reclassification to deferred tax liability 

Other comprehensive income/equity movement in deferred tax 

Assets 

At 1 October 2013 (restated) 

Income statement credit 

Acquisition of subsidiaries 

Change in tax rate 

Exchange movement 

At 30 September 2014 (restated) 

Liabilities 

At 1 October 2013 (restated) 

Income statement credit 

Reclassification from deferred tax asset 

Reclassification to other deferred tax 

Change in tax rate 

Exchange movement 

At 30 September 2014 (restated) 

Intangible 

assets  

£m 

(8.6) 

3.3 

2.9 

– 

– 

(1.4) 

(3.8) 

(3.7) 

5.4 

(16.5) 

(2.9) 

2.8 

2.2 

(12.7) 

(16.5) 

– 

– 

– 

– 

0.6 

(8.6) 

(12.3) 

3.0 

– 

4.6 

– 

1.0 

(3.7) 

Intangible 

assets  

£m 

(9.0) 

(0.2) 

Tax 

losses 

£m 

3.0 

0.3 

18.6 

(18.3) 

– 

    (0.8) 

2.8 

– 

– 

– 

– 

– 

18.3 

18.3 

21.1 

Losses  

£m 

3.7 

(0.3) 

0.3 

(0.7) 

3.0 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

Other 

£m

35.0

2.9

(0.3)

(0.9)

1.6

(3.1)

35.2

(15.4)

2.5

0.5

0.9

(2.8)

1.4

(12.9)

Other 

£m

31.5

1.7

–

2.9

0.4

0.5

(2.0)

35.0

(10.8)

3.2

(2.9)

(4.6)

(0.5)

0.2

(15.4)

Total 

£m

29.4

6.5

18.3

(16.3)

1.6

(5.3)

34.2

(19.1)

7.9

(16.0)

16.3

–

3.6

(7.3)

Total 

£m

26.2

1.2

0.3

2.9

0.4

0.5

(2.1)

29.4

(23.1)

6.2

(2.9)

–

(0.5)

1.2

(19.1)

Net deferred tax (liability)/asset at 30 September 2014 (restated) 

(12.3) 

3.0 

19.6

10.3

This note analyses our operational cash generation, shows the movement in our net debt in the year, and explains what is included 
within our cash balances and borrowings at the year-end.  

Cash generated from operations is the starting point of our cash flow statement on page 109. This section outlines the adjustments  
for any non-cash accounting items to reconcile our accounting profit for the year to the amount of physical cash we generated from  
our operations. 

Net debt represents the amount of cash held less borrowings, overdrafts, finance lease payments due and cash held on behalf  
of customers. 

Borrowings are mostly made up of fixed-term external debt which the Group has taken out in order to finance acquisitions in the past. 

12.1 Cash flow generated from continuing operations 

Reconciliation of profit for the year to cash generated from continuing operations  

Profit for the year  

Adjustments for:  

Income tax 

Finance income  

Finance expenses  

Amortisation of intangible assets  

Depreciation of property, plant and equipment  

Loss on disposal of property, plant and equipment  

R&D tax credits 

Equity-settled share-based transactions  

Fair value adjustments and goodwill impairment 

Exchange movement  

Changes in working capital (excluding effects of acquisitions and disposals of subsidiaries): 

– (Increase)/Decrease in inventories  

– Decrease in trade and other receivables  

– (Decrease)/Increase in trade and other payables  

– Increase in deferred income  

Cash generated from continuing operations  

12.2 Net debt 

Reconciliation of net cash flow to movement in net debt (inclusive of finance leases)  

Increase in cash in the year (pre-exchange movements)  

Cash outflow from movement in loans, finance leases and cash held on behalf of customers 

Change in net debt resulting from cash flows  

Acquisitions 

Non-cash movements  

Exchange movement 

Movement in net debt in the year  

Net debt at 1 October  

Net debt at 30 September 

2015 

£m

194.3

81.5

(2.2)

23.6

29.1

18.2

–

(2.3)

9.1

64.5

(4.7)

(0.2)

(8.4)

(6.8)

22.9

418.6

2015 
£m

90.5

(17.8)

72.7

(21.3)

– 

(39.6)

11.8

(437.2)

(425.4)

 2014
(restated)
 £m

188.9

89.8

(2.1)

23.0

24.5

18.0

0.8

–

8.0

44.7

(11.0)

0.1

(20.5)

8.8

9.4

382.4

 2014
 £m

63.6

(112.8)

(49.2)

–

(0.9)

(2.8)

(52.9)

(384.3)

(437.2)

138 

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 

139 
139

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The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net debt and capital structure continued 

12 Cash flow and net debt continued 

12.2 Net debt continued 

Analysis of change in net debt (inclusive of finance leases) 

Cash and cash equivalents  

Bank overdrafts 

Cash, cash equivalents and bank overdrafts 

Finance leases due within one year 

Loans due within one year 

Loans due after more than one year 

Finance leases due after more than one year 

Cash held on behalf of customers  

Total  

At 
1 October 
2014 
£m

144.6

(0.9)

143.7

(1.1)

(123.4)

(415.4)

(0.4)

(40.6)

(437.2)

Cash flow
 £m

Acquisitions 
£m 

Non-cash 
movements  
£m 

Exchange 
movement
 £m

At 
30 September 
2015 
£m

89.6

0.9

90.5

0.5

157.1

(162.9)

–

(12.5)

72.7

29.6 

– 

29.6 

– 

(22.2) 

– 

– 

(28.7) 

(21.3) 

– 

– 

– 

–  

(33.6) 

33.6 

 – 

 – 

–  

(0.4)

 –

(0.4)

 –

(10.9)

(26.3)

 –

(2.0)

(39.6)

263.4

 –

263.4

(0.6)

(33.0)

(571.0)

(0.4)

(83.8)

(425.4)

Included in cash above is £83.8m (2014: £40.6) relating to cash held on behalf of customers. This arises as a consequence of providing 
payment transaction processing and electronic fund transfer services. The balance represents cash in transit from third parties to Sage 
Customers. Accordingly, a liability for the same amount is included in trade and other payables on the balance sheet and is classified  
within net debt. 

12.3 Cash and cash equivalents (excluding bank overdrafts) 

Accounting policy 
For the purpose of preparation of the Consolidated statement of cash flows and the Consolidated balance sheet, cash and cash 
equivalents include cash at bank and in hand and short-term deposits with an original maturity period of three months or less. Bank 
overdrafts that are an integral part of a subsidiary’s cash management are included in cash and cash equivalents where they have  
a legal right of set-off and there is an intention to settle net, against positive cash balances, otherwise bank overdrafts are classified  
as borrowings. 

Cash at bank and in hand  

Cash held on behalf of customers 

Short-term bank deposits  

2015
 £m

 179.6 

 83.8 

–

 263.4 

 2014 
£m

103.6

40.6

0.4

144.6

In line with contractual obligations or company practice, cash held on behalf of customers is held in separate bank accounts by the Group 
until such time as these amounts are paid. 

The credit risk on liquid funds is considered to be low, as the Board-approved Group treasury policy limits the value that can be invested with 
each approved counterparty to minimise the risk of loss. The Group policy is to place cash and cash equivalents with counterparties which 
are well established banks with high credit ratings where available. In some jurisdictions there is limited availability of such counterparties.  

At 30 September 2015, 83% of the cash and cash equivalents balance was deposited with financial institutions rated at least A3 by Moody’s 
Investors Service. The investment instruments utilised are money market funds, money market term deposits and bank deposits. 

140 
140

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
At 

1 October 

2014 

£m

144.6

(0.9)

143.7

(1.1)

(123.4)

(415.4)

(0.4)

(40.6)

(437.2)

Cash flow

Acquisitions 

Non-cash 

movements  

£m 

Exchange 

30 September 

movement

 £m

89.6

0.9

90.5

0.5

157.1

(162.9)

–

(12.5)

72.7

£m 

29.6 

29.6 

– 

– 

– 

– 

(22.2) 

(28.7) 

(21.3) 

– 

– 

– 

–  

 – 

 – 

–  

(33.6) 

33.6 

 £m

(0.4)

(0.4)

 –

 –

 –

(10.9)

(26.3)

(2.0)

(39.6)

At 

2015 

£m

263.4

 –

263.4

(0.6)

(33.0)

(571.0)

(0.4)

(83.8)

(425.4)

Net debt and capital structure continued 

12 Cash flow and net debt continued 

12.2 Net debt continued 

Analysis of change in net debt (inclusive of finance leases) 

Cash and cash equivalents  

Bank overdrafts 

Cash, cash equivalents and bank overdrafts 

Finance leases due within one year 

Loans due within one year 

Loans due after more than one year 

Finance leases due after more than one year 

Cash held on behalf of customers  

Total  

within net debt. 

Accounting policy 

as borrowings. 

Cash at bank and in hand  

Cash held on behalf of customers 

Short-term bank deposits  

Included in cash above is £83.8m (2014: £40.6) relating to cash held on behalf of customers. This arises as a consequence of providing 

payment transaction processing and electronic fund transfer services. The balance represents cash in transit from third parties to Sage 

Customers. Accordingly, a liability for the same amount is included in trade and other payables on the balance sheet and is classified  

12.3 Cash and cash equivalents (excluding bank overdrafts) 

For the purpose of preparation of the Consolidated statement of cash flows and the Consolidated balance sheet, cash and cash 

equivalents include cash at bank and in hand and short-term deposits with an original maturity period of three months or less. Bank 

overdrafts that are an integral part of a subsidiary’s cash management are included in cash and cash equivalents where they have  

a legal right of set-off and there is an intention to settle net, against positive cash balances, otherwise bank overdrafts are classified  

2015

 £m

 179.6 

 83.8 

–

 263.4 

 2014 

£m

103.6

40.6

0.4

144.6

In line with contractual obligations or company practice, cash held on behalf of customers is held in separate bank accounts by the Group 

until such time as these amounts are paid. 

The credit risk on liquid funds is considered to be low, as the Board-approved Group treasury policy limits the value that can be invested with 

each approved counterparty to minimise the risk of loss. The Group policy is to place cash and cash equivalents with counterparties which 

are well established banks with high credit ratings where available. In some jurisdictions there is limited availability of such counterparties.  

At 30 September 2015, 83% of the cash and cash equivalents balance was deposited with financial institutions rated at least A3 by Moody’s 

Investors Service. The investment instruments utilised are money market funds, money market term deposits and bank deposits. 

12.4 Borrowings 

Accounting policy 
Assets held under finance leases are initially recognised as assets of the Group at their fair value or, if lower, at the present value of the 
minimum lease payments, each determined at the inception of the lease. The corresponding liability to the lessor is included in the 
balance sheet as a finance lease obligation.  

Interest-bearing borrowings are recognised initially at fair value less attributable transaction costs. Subsequent to initial recognition, 
interest-bearing borrowings are stated at amortised cost with any difference between cost and redemption value being recognised  
in the income statement over the period of borrowing on an effective interest basis. 

Current 

Bank overdrafts 

Finance lease obligations  

US senior loan notes – unsecured 

Non-current 

Finance lease obligations  

Bank loans – unsecured  

US senior loan notes – unsecured 

2015
 £m

–

 0.6 

 33.0 

 33.6 

2015
 £m

 0.4 

 80.0 

 491.0 

 571.4 

 2014 
£m

0.9

1.1

123.4

125.4

 2014 
£m

0.4

108.0

307.4

415.8

Included in loans above is £604.0m (2014: £538.8m) of unsecured loans (after unamortised issue costs). These borrowings were utilised  
for acquisitions and managing the Group’s minimum leverage target of 1x net debt to EBITDA. 

In the table above, bank loans and loan notes are stated net of unamortised issue costs of £3.0m (2014: £3.5m). The Group has in the year 
incurred total issue costs amounting to £0.8m in respect of the note issue into the US private placement market. These issue costs were  
paid during the year ended 30 September 2015 and are allocated to the income statement over the term of the facility using the effective 
interest method. 

Borrowings 

US private placement 
–  USD 200m loan note 
–  USD 50m loan note 
–  USD 50m loan note 
–  USD 50m loan note 
–  USD 150m loan note 
–  USD 150m loan note 
–  USD 50m loan note 
–  EUR 55m loan note 
–  EUR 30m loan note 
–  USD 200m loan note 

Year 
issued

Interest  
coupon 

Maturity

2010

2010

2010

2013

2013

2013

2013

2015

2015

2015

4.39% 

4.78% 

5.15% 

2.60% 

3.08% 

3.71% 

3.86% 

1.89% 

2.07% 

3.73% 

11-Mar-15

11-Mar-16

11-Mar-17

20-May-18

20-May-20

20-May-23

20-May-25

26-Jan-22

26-Jan-23

26-Jan-25

2015
 £m

 – 

33.0

33.0

33.0 

99.1 

99.1

33.0

40.6

22.2

132.2

Loan value
 2014 
£m

123.4

30.8

30.8

30.8

92.6

92.6

30.8

 –

 –

 –

There were £81.6m drawings (2014: £110.5m) under the multi-currency revolving credit facility of £525.2m (2014: £509.8m) expiring  
on 26 June 2019, which consists both of US$551.0m (£364.1m, 2014: £339.9m ) and of €218.0m (£161.1m, 2014: £169.9m) tranches. 

140 

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 

141 
141

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net debt and capital structure continued 

13 Financial instruments 

This note shows details of the fair value and carrying value of short and long term borrowings, trade and other payables, trade and  
other receivables, short-term bank deposits, cash at bank and in hand and other financial liabilities. These items are all classified as 
“financial instruments” under accounting standards. Fair value is the amount for which an asset could be exchanged, or a liability settled, 
between knowledgeable willing parties in an arm’s length transaction. 

In order to assist users of these financial statements in making an assessment of any risks relating to financial instruments, this  
note also shows the ageing of these items and analyses their sensitivity to changes in key inputs, such as interest rates and foreign 
exchange rates. Credit risk is further disclosed in the Directors’ Report. 

Accounting policy 
Financial assets and liabilities are recognised in the Group’s balance sheet when the Group becomes party to the contractual provision  
of the instrument. 

13.1 Fair values of financial instruments 
For the following financial assets and liabilities: trade and other payables excluding tax and social security, trade and other receivables 
excluding prepayments and accrued income, short-term bank deposits, cash at bank and in hand and other financial liabilities, the carrying 
amount approximates the fair value of the instrument with the exception of borrowings due to these bearing interest at fixed rates which are 
currently higher than floating rates. 

The fair value of borrowings is determined by reference to interest rate movements on the US $ private placement market and therefore can 
be considered as a level 2 fair value as defined within IFRS 13. 

Long term-borrowing 

Short term borrowing 

Note

12.4

12.4

Book value 
 £m 

(571.4) 

(33.6) 

2015 
Fair value  
£m 

(572.8) 

(34.1) 

Book value
 £m

(415.8)

(125.4)

2014
Fair value
£m

(418.0)

(125.4)

13.2 Maturity of financial liabilities 
The maturity profile of the undiscounted contractual amount of the Group’s financial liabilities at 30 September was as follows: 

In less than one year  

In more than one year but not more than two years  

In more than two years but not more than five years  

In more than five years 

Trade and 
other payables 
excluding other 
tax and social 
security  
£m 

 269.4 

 – 

 – 

 – 

269.4 

Borrowings  
£m 

 33.6  

 33.5  

 213.7  

 327.1  

 607.9  

In less than one year  

In more than one year but not more than two years  

In more than two years but not more than five years  

In more than five years 

The maturity profile of provisions is disclosed in Note 9. 

Borrowings  
£m 

125.4 

30.8 

172.4 

216.1 

544.7 

142 
142

The Sage Group plc | Annual Report & Accounts 2015 

Other 
financial 
liabilities
 £m

 – 

 –

 –

 –

–

Other 
financial 
liabilities 
£m

60.1

–

–

–

Trade and  
other payables 
excluding other 
tax and social 
security 
£m 

226.6 

– 

– 

– 

226.6 

60.1

2015

Total 
£m

 303.0

 33.5 

 213.7 

 327.1 

877.3

2014

Total
 £m

412.1

30.8

172.4

216.1

831.4

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
13.3 Borrowing facilities 
The Group has the following undrawn committed borrowing facilities available at 30 September in respect of which all conditions precedent 
had been met at that date:  

Expiring in more than two years but not more than five years 

2015 
£m

443.6

 2014
 £m

399.3

The facilities have been arranged to help finance the expansion of the Group’s activities. All these facilities incur commitment fees at  
market rates. In addition, the Group maintains overdraft and uncommitted facilities to provide short-term flexibility and has also utilised  
the US private placement market.  

13.4 Other financial liabilities 

Accounting policy 
The Group makes use of contingent contracts for the purchase of its own shares. These derivative contracts are accounted for as  
equity transactions and the contracts are not stated at their market values. The present value of the obligation to purchase the shares  
is recognised in full at the inception of the contract, even when that obligation is conditional. Any subsequent reduction in the total 
obligation arising from the early termination of a contract is credited back to equity at the time of termination. 

Any embedded derivative assets arising out of any debt contracts are classified within other current and other non-current assets 
according to when they can be exercised. 

The Group makes use of put and call options as part of its ongoing acquisition activity. The fair value of these options are measured  
at each reporting date and the fair value gains or losses are taken to the income statement.  

Current liabilities : Close period share buyback programme 

Total other financial liabilities 

2015
£m

–

–

2014
£m

(60.1)

(60.1)

The prior year fair value of the close period share buyback programme was calculated based on the value of the contractual legal agreement 
with Citigroup Global Markets Limited, which was also equal to the book value. 

The put and call arrangement to acquire the remaining non-controlling interest’s 25% share in Folhamatic in Brazil was settled during 2014  
for consideration of £50.4m, increasing the Group’s ownership of the Brazilian sub-Group to 100%: 

Opening fair value at 1 October 
Consideration paid 
Imputed interest recognised in the Consolidated income statement within finance costs 
Loss/(gain) on fair value adjustments 
Exchange movement 

Closing fair value at 30 September 

13.5 Sensitivity analysis  
Financial instruments affected by market risks include borrowings and deposits. 

2015 
£m

–

–

–

–

–

–

2014
 £m

54.2

(50.4)

0.8

0.4

(5.0)

–

The following analysis, required by IFRS 7, “Financial Instruments: Disclosures”, is intended to illustrate the sensitivity to changes in market 
variables, being sterling, US Dollar and Euro interest rates, and sterling/US Dollar and sterling/Euro exchange rates. 

The sensitivity analysis assumes reasonable movements in foreign exchange and interest rates before the effect of tax. The Group considers 
a reasonable interest rate movement in LIBOR to be 1%, based on interest rate history. Similarly, sensitivity to movements in sterling/US 
Dollar and sterling/Euro exchange rates of 10% are shown, reflecting changes of reasonable proportion in the context of movement in those 
currency pairs over the last year. 

Using the above assumptions, the following table shows the illustrative effect on the consolidated income statement and equity. 

The Sage Group plc | Annual Report & Accounts 2015 

143 
143

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
Net debt and capital structure continued 

13 Financial instruments continued 

13.5 Sensitivity analysis continued 

1% increase in market interest rates 

1% decrease in market interest rates 

10% strengthening of sterling versus the US Dollar  

10% strengthening of sterling versus the Euro 

10% weakening of sterling versus the US Dollar 

10% weakening of sterling versus the Euro 

13.6 The minimum lease payments under finance leases fall due as follows: 

In less than one year  

In more than one year but not more than five years  

Future finance charges on finance leases  

Present value of finance lease liabilities  

13.7 Hedge accounting 

Income 
(losses)/gains 
£m 

2015 
Equity 
(losses)/gains 
£m 

Income 
(losses)/gains 
£m

2014
Equity 
(losses)/gains 
£m

(1.4) 

1.2 

(6.1) 

(7.1) 

6.7 

7.9 

(1.4) 

1.2 

(30.1) 

(20.9) 

33.2 

23.0 

(2.5)

2.5

(3.9)

(5.9)

4.3

6.5

2015 
£m

0.6 

0.4 

1.0

–

1.0

(2.5)

2.5

(17.4)

(28.0)

19.2

30.8

2014 
£m

1.1

0.4

1.5

–

1.5

Accounting policy 
The Group’s external US Dollar and Euro denominated borrowings are designated as a hedge of the net investment in its subsidiaries  
in the US and Eurozone. The portion of the gain or loss on an instrument used to hedge a net investment in a foreign operation which  
is determined to be an effective hedge and is recognised in other comprehensive income. The ineffective portion is recognised 
immediately in profit or loss. On disposal of the net investment, the foreign exchange gains and losses on the hedging instrument  
are recycled to the income statement from equity. 

14 Equity 

This note analyses the movements recorded through shareholders’ equity that are not explained elsewhere in the financial statements, 
being changes in the amount which shareholders have invested in the Group. 

The Group utilises share award schemes as part of its employee remuneration package. Share option schemes for our employees 
include The Sage Group Performance Share Plan for directors and senior executives and The Sage Group Savings-related Share Option 
Plan (the “SAYE Plan”) for all qualifying employees. We incur a cost in respect of these schemes in our income statement, which is set out 
below along with a detailed description of each scheme and the number of options outstanding. 

This note also shows the dividends paid in the year and any dividends that are to be proposed and paid post year-end. Dividends are paid 
as an amount per ordinary share held. 

Accounting policy 
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new ordinary shares or options are shown 
in equity as a deduction, net of tax, from the proceeds. 

Where any Group company purchases the Company’s equity share capital (treasury shares), the consideration paid, including any 
directly attributable incremental costs (net of income taxes), is deducted from equity attributable to the owners of the Company until 
the shares are cancelled or reissued. 

144 
144

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
14.1 Ordinary shares 

Issued and fully paid  

At 1 October  

Proceeds from shares issued 

At 30 September  

2015
 shares

1,115,892,047

2,406,701

1,118,298,748

2015 
 £m 

11.7 

0.1 

11.8 

2014
 shares

1,114,135,420

1,756,627

1,115,892,047

2014
 £m

11.7

–

11.7

Issues of ordinary shares 
Under Executive Share Option Scheme, 1,501,758 14/77 p ordinary shares were issued during the year for aggregate proceeds of £3.5m. 
Under the Savings-related Share Option Scheme, 928,923 14/77 p ordinary shares were issued during the year for aggregate proceeds of £1.9m. 

14.2 Share-based payments 

Accounting policy 
Equity-settled share-based payments are measured at fair value (excluding the effect of non-market-based vesting conditions) at the 
date of grant. The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis 
over the vesting period, based on the Group’s estimate of the shares that will eventually vest allowing for the effect of non-market-based 
vesting conditions. 

Fair value is measured using the Black-Scholes or the Monte Carlo pricing models, based on observable market prices. The expected life 
used in the model has been adjusted, based on management’s best estimate, for the effects of non-transferability, exercise restrictions 
and behavioural considerations. 

All outstanding Sage Performance Share Plans (“PSPs”) and certain Restricted Share Plans (“RSPs”) are subject to some non-market 
performance conditions. These are organic revenue and EPS growth. The element of the income statement charge relating to market 
performance conditions is fixed at the grant date.  

At the end of the reporting period, the Group revises its estimates for the number of options expected to vest. It recognises the impact  
of the revision to original estimates, if any, in the income statement, with a corresponding adjustment to equity. 

The total charge for the year relating to employee share-based payment plan was £9.1m (2014: £8.0m), all of which related to equity-settled 
share-based payment transactions. This charge is shown by scheme below. After deferred tax, the total charge was £8.9m (2014: £7.8m). 

Scheme  

Executive Share Option Scheme 

Performance Share Plan 

Restricted Share Plan  

Savings-related Share Option Scheme  

Total  

2015
£m

–

6.8

1.8

0.5

9.1

2014
£m

–

6.1

1.5

0.4

8.0

Executive Share Option Scheme  
Certain senior executives hold a total of 761,734 (2014: 2,338,990) options to subscribe for shares in the Company at prices ranging from 
214.0p to 270.0p under the share option schemes approved by shareholders. There have been no grants of executive share options under  
the 1999 Executive Share Option Scheme (“ESOS”) since June 2008. Long-term incentive awards are made under The Sage Group plc 
Performance Share Plan. 

The performance targets governing the vesting of options were based on stretching EPS growth measured over a fixed three-year period 
from the start of the financial year in which the grant is made. 30% of options vested at the end of the period where the increase in EPS 
exceeded the Retail Prices Index (“RPI”) by 15% (an average of 5% per year) and 100% of those options vested at that time where RPI was 
exceeded in that period by 27% (an average of 9% per year). Between those targets, options vested on a straight-line basis.  

Options were valued using the Black-Scholes option-pricing model. The expected volatility was based on historical volatility over the  
previous four years. The expected life is the average expected period to exercise. The risk free rate of return was the yield on zero-coupon  
UK government bonds of a term consistent with the assumed option life of three years.  

The Sage Group plc | Annual Report & Accounts 2015 

145 
145

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
Net debt and capital structure continued 

14 Equity continued 

14.2 Share-based payments continued 
A reconciliation of option movements over the year is shown below: 

Outstanding at 1 October  

Forfeited  

Exercised  

Outstanding at 30 September  

Exercisable at 30 September  

Range of exercise prices £ 

2.14 – 2.70 

2015 
Weighted 
average 
exercise  
price  
£ 

2.41 

2.63 

2.30 

2.58 

2.58 

Number  
’000s 

2,339 

(75) 

(1,502) 

762 

762 

2014
Weighted 
average 
exercise
 price
 £

2.33

2.29

2.20

2.41

2.41

Number 
’000s

3,492

(63)

(1,090)

2,339

2,339

2015 
Weighted average  
remaining life years 
Contractual 

Expected 

2014
Weighted average 
remaining life years
Contractual

Expected

– 

1.0 

–

1.4

The weighted average share price during the period for options exercised over the year was 477.8p (2014: 387.8p). 

The Sage Group Performance Share Plan  
Annual grants of performance shares will normally be made to executive directors and senior executives across the Group after the 
preliminary declaration of the annual results. Under the Performance Share Plan 5,411,495 (2014: 5,519,987) awards were made during  
the year. 

Awards prior to 2013 
Annual awards under the Plan were limited to shares worth up to 300% of base salary. In practice, annual grants to executive directors  
were limited to shares with a maximum value on award of 210% of base salary except in exceptional circumstances, such as a promotion  
or recruitment or to reflect local market practice.  

The performance shares were subject to performance conditions on a sliding scale based on EPS. 25% of the award vested at the end of  
the period if the increase in EPS exceeded RPI by 9% (an average of 3% per year); 100% of the award vested at that time only where RPI  
was exceeded in that period by 27% (an average of 9% per year). Between those targets, awards vested on a straight-line basis, and if those 
targets were not met there was no opportunity for re-testing. Awards were then subject to a total shareholder return (TSR) “multiplier” 
whereby the level of vesting based on EPS achievement was adjusted according to TSR performance over the same three-year period 
compared with a group of international software and computer services companies.  

The comparator group for awards made in 2012 comprised the following companies: 

–  Adobe Systems 
–  ARM Holdings  
–  Blackbaud  
–  Cap Gemini  

–  Cegid  
–  Dassault Systèmes  
–  Exact 
–  Intuit  

–  Logica  
–  Micro Focus International  
–  Microsoft  
–  Oracle  

–  Salesforce.com 
–  SAP 
–  Software AG 

If Sage’s TSR was ranked at lower quartile in the group, the multiplier was 0.75. If Sage’s TSR was ranked at median in the group, the multiplier 
was 1. If Sage’s TSR was ranked at upper quartile in the group, then the multiplier was 1.5. Straight-line pro-rating applied between 0.75 and 1, 
and between 1 and 1.5, but the multiplier could not be higher or lower than these figures. 

146 
146

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
Net debt and capital structure continued 

14 Equity continued 

14.2 Share-based payments continued 

A reconciliation of option movements over the year is shown below: 

Outstanding at 1 October  

Forfeited  

Exercised  

Outstanding at 30 September  

Exercisable at 30 September  

Range of exercise prices £ 

2.14 – 2.70 

the year. 

Awards prior to 2013 

Number  

’000s 

2,339 

(75) 

(1,502) 

762 

762 

2015 

Weighted 

average 

exercise  

price  

£ 

2.41 

2.63 

2.30 

2.58 

2.58 

2015 

Number 

’000s

3,492

(63)

(1,090)

2,339

2,339

2014

Weighted 

average 

exercise

 price

 £

2.33

2.29

2.20

2.41

2.41

2014

Weighted average  

remaining life years 

Weighted average 

remaining life years

Expected 

Contractual 

Expected

Contractual

– 

1.0 

–

1.4

The weighted average share price during the period for options exercised over the year was 477.8p (2014: 387.8p). 

The Sage Group Performance Share Plan  

Annual grants of performance shares will normally be made to executive directors and senior executives across the Group after the 

preliminary declaration of the annual results. Under the Performance Share Plan 5,411,495 (2014: 5,519,987) awards were made during  

Annual awards under the Plan were limited to shares worth up to 300% of base salary. In practice, annual grants to executive directors  

were limited to shares with a maximum value on award of 210% of base salary except in exceptional circumstances, such as a promotion  

or recruitment or to reflect local market practice.  

The performance shares were subject to performance conditions on a sliding scale based on EPS. 25% of the award vested at the end of  

the period if the increase in EPS exceeded RPI by 9% (an average of 3% per year); 100% of the award vested at that time only where RPI  

was exceeded in that period by 27% (an average of 9% per year). Between those targets, awards vested on a straight-line basis, and if those 

targets were not met there was no opportunity for re-testing. Awards were then subject to a total shareholder return (TSR) “multiplier” 

whereby the level of vesting based on EPS achievement was adjusted according to TSR performance over the same three-year period 

compared with a group of international software and computer services companies.  

The comparator group for awards made in 2012 comprised the following companies: 

–  Adobe Systems 

–  ARM Holdings  

–  Blackbaud  

–  Cap Gemini  

–  Cegid  

–  Exact 

–  Intuit  

–  Logica  

–  Microsoft  

–  Oracle  

–  Dassault Systèmes  

–  Micro Focus International  

–  SAP 

–  Salesforce.com 

–  Software AG 

If Sage’s TSR was ranked at lower quartile in the group, the multiplier was 0.75. If Sage’s TSR was ranked at median in the group, the multiplier 

was 1. If Sage’s TSR was ranked at upper quartile in the group, then the multiplier was 1.5. Straight-line pro-rating applied between 0.75 and 1, 

and between 1 and 1.5, but the multiplier could not be higher or lower than these figures. 

Awards from 2013 onwards 
These performance shares are subject to a service condition and three performance conditions. Performance conditions are weighted one 
third on the achievement of an EPS target, and one third on the achievement of an organic revenue growth target. The remaining one third  
is based on a TSR target. 

The EPS vesting percentage is based on compound EPS growth. Where compound EPS growth is between 6% and 12%, the EPS vesting 
percentage will be calculated on a straight-line pro-rata basis between 6.7% and 26.7%, and where compound EPS growth is between 12% 
and 15%, the EPS vesting percentage will be calculated on a straight-line pro-rata basis between 26.7% and 33.3%.  

The organic revenue growth target is based on the Company’s compound annual organic revenue growth. Where growth is between 4%  
and 8% the organic revenue growth vesting percentage will be calculated on a straight-line pro-rata basis between 6.7% and 26.7%, and 
where the Company’s compound organic revenue growth is between 8% and 10%, the organic revenue growth vesting percentage will be 
calculated on a straight-line pro-rata basis between 26.7% and 33.3%. In order for the organic revenue growth target proportion to vest, the 
underlying operating profit margin in the financial year of vesting must not be less than that of the underlying operating profit margin for  
the financial year in which the award is granted. 

The final third of the award is the performance target relating to TSR which measures share price performance against a designated 
comparator group. Where the Company’s TSR is between median and upper quartile, the TSR vesting percentage will be calculated on a 
straight-line pro-rata basis between 6.7% and 26.7% and where the Company’s TSR is between upper quartile and upper decile, the TSR 
vesting percentage will be calculated on a straight-line pro-rata basis between 26.7% and 33.3%. The TSR vesting percentage may only 
exceed 26.7% (“Stretch” level) if performance against either the EPS target or the organic revenue growth target is also at “Stretch” level. 

The comparator group for awards granted from 2013 onwards is the companies comprised in the FTSE 100 Index at the start of the 
performance period, excluding financial services and extraction companies. 

Awards were valued using the Monte Carlo option-pricing model. Performance conditions were included in the fair value calculations,  
which were based on observable market prices at grant date. All options granted under performance share awards have an exercise price  
of nil. The fair value per award granted and the assumptions used in the calculation are as follows: 

Grant date  

Share price at grant date  

Number of employees  

Shares under award  

Vesting period (years)  

Expected volatility  

Award life (years)  

Expected life (years)  

Risk free rate  

January 
2015

January
2015

January
2015

May
2015

May 
2015 

£4.65

150

£4.65

111

£4.65

£5.44

£5.44 

1

12

11 

June  
2015 

£5.13 

3 

June 
2015

September 
2015

September 
2015

£5.13

£4.91

£4.91

3

9

8

3,930,755

485,199

213,421

422,406

52,090 

59,829 

13,959

197,067

36,769

3

20%

3

3

3

20%

3

3

3

20%

3

3

3

20%

3

3

3 

20% 

3 

3 

3 

20% 

3 

3 

3

20%

3

3

2

20%

2

2

2

20%

2

2

0.67%

0.67%

0.67%

0.91%

0.91% 

0.96% 

0.96%

0.65%

0.65%

Expected dividends expressed as a dividend yield  

–

–

–

–

– 

– 

–

–

–

Fair value per award  

£4.13

£4.65

£3.06

£5.14

£5.44 

£4.82 

£5.13

£4.54

£4.91

Grant date  

Share price at grant date  

Number of employees  

Shares under award  

Vesting period (years)  

Expected volatility  

Award life (years)  

Expected life (years)  

Risk free rate  

January 
2014

£4.12

1

March 
2014

£4.20

118

March  
2014 

£4.20 

145 

August  
2014 

August 
2014

September
2014

September 
2014

£3.67 

£3.67

£3.70

£3.70

2 

1

1

116,873 4,654,084

690,670 

30,600 

6,352

15,570

3

22%

3

3

3

22%

3

3

3 

22% 

3 

3 

3 

21% 

3 

3 

3

21%

3

3

3

20%

3

3

1.10%

1.10%

1.10% 

1.19% 

1.19%

0.92%

0.92%

1

5,838

3

20%

3

3

Expected dividends expressed as a dividend yield  

–

–

– 

– 

–

–

–

Fair value per award  

£3.49

£3.62

£4.20 

£2.97 

£3.67

£2.99

£3.70

146 

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 

147 
147

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
Net debt and capital structure continued 

14 Equity continued 

14.2 Share-based payments continued 
The expected volatility is based on historical volatility over the last three years. The expected life is the average expected period to exercise.  
The risk free rate of return is the yield on zero-coupon UK government bonds of a term consistent with the assumed award life. 

A reconciliation of award movements over the year is shown below: 

Outstanding at 1 October  

Awarded  

Forfeited  

Exercised  

Outstanding at 30 September  

Exercisable at 30 September  

Range of exercise prices 

N/A 

2015 
Weighted 
average 
exercise  
price  
£ 

– 

– 

– 

– 

– 

– 

Number 
 ’000s 

13,891 

5,411 

(4,697) 

(1,542) 

13,063 

– 

2014
Weighted 
average 
exercise 
price 
£

–

–

–

–

–

–

Number
 ’000s

16,739

5,520

(8,347)

(21)

13,891

–

2015 
Weighted average  
remaining life years 
Contractual 

Expected 

2014
Weighted average 
remaining life years
Contractual

Expected

1.3 

1.3 

1.6

1.6

The Sage Group Restricted Share Plan 
The Group’s Restricted Share Plan is a long-term incentive plan used in limited circumstances and usually on a one-off basis, under which 
contingent share awards are usually made only with service conditions. Executive directors are not permitted to participate in the plan and 
shares are purchased in the market to satisfy vesting awards. During the year 362,530 (2014: 1,151,427) awards were made. These awards only 
have service conditions and their fair values are equal to the share price on the date of grant, ranging from 465 – 527p. 

The plan options granted in December 2013 have vested at 67.5% of the total award, based upon FY15 organic revenue growth. These options 
were valued using the Black-Scholes option-pricing model. The expected volatility is based on historical volatility over the last two or three 
years, consistent with the award life. The expected life is the average expected period to exercise. The risk free rate of return is the yield on 
zero-coupon UK government bonds of a term consistent with the assumed award life. 

Grant date  

Share price at grant date  

Number of employees  

Shares under award  

Vesting period (years)  

Expected volatility  

Award life (years)  

Expected life (years)  

Risk free rate  

Expected dividends expressed as a dividend yield  

December
 2013

£3.72

7

880,881

2

20%

2

2

0.60%

–

148 
148

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The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
 
Net debt and capital structure continued 

Outstanding at 1 October  

Awarded  

Forfeited  

Exercised  

Outstanding at 30 September  

Exercisable at 30 September  

Range of exercise prices 

N/A 

The Sage Group Restricted Share Plan 

Grant date  

Share price at grant date  

Number of employees  

Shares under award  

Vesting period (years)  

Expected volatility  

Award life (years)  

Expected life (years)  

Risk free rate  

Expected dividends expressed as a dividend yield  

The Group’s Restricted Share Plan is a long-term incentive plan used in limited circumstances and usually on a one-off basis, under which 

contingent share awards are usually made only with service conditions. Executive directors are not permitted to participate in the plan and 

shares are purchased in the market to satisfy vesting awards. During the year 362,530 (2014: 1,151,427) awards were made. These awards only 

have service conditions and their fair values are equal to the share price on the date of grant, ranging from 465 – 527p. 

The plan options granted in December 2013 have vested at 67.5% of the total award, based upon FY15 organic revenue growth. These options 

were valued using the Black-Scholes option-pricing model. The expected volatility is based on historical volatility over the last two or three 

years, consistent with the award life. The expected life is the average expected period to exercise. The risk free rate of return is the yield on 

zero-coupon UK government bonds of a term consistent with the assumed award life. 

2015 

Weighted 

average 

exercise  

price  

£ 

– 

– 

– 

– 

– 

– 

Number 

 ’000s 

13,891 

5,411 

(4,697) 

(1,542) 

13,063 

– 

2014

Weighted 

average 

exercise 

price 

£

–

–

–

–

–

–

Number

 ’000s

16,739

5,520

(8,347)

(21)

13,891

–

2015 

Weighted average  

remaining life years 

2014

Weighted average 

remaining life years

Expected 

Contractual 

Expected

Contractual

1.3 

1.3 

1.6

1.6

December

 2013

£3.72

880,881

20%

0.60%

7

2

2

2

–

14 Equity continued 

14.2 Share-based payments continued 

The expected volatility is based on historical volatility over the last three years. The expected life is the average expected period to exercise.  

The risk free rate of return is the yield on zero-coupon UK government bonds of a term consistent with the assumed award life. 

A reconciliation of award movements over the year is shown below: 

A reconciliation of award movements over the year is shown below: 

Outstanding at 1 October  

Awarded 

Forfeited  

Exercised  

Outstanding at 30 September  

Exercisable at 30 September  

Range of exercise prices 

N/A 

2015
Weighted 
average 
exercise 
price 
£

–

–

–

–

–

–

Number  
’000s 

1,451 

363 

(296) 

(350) 

1,168 

– 

2014
Weighted 
average 
exercise 
price 
£

–

–

–

–

–

–

Number 
’000s

720

1,151

(420)

–

1,451

–

2015
Weighted average 
remaining life years
Contractual

Expected 

2014
Weighted average 
remaining life years
Contractual

Expected

1.1 

1.0

1.9

1.9

The Sage Group Savings-related Share Option Plan (the “SAYE Plan”) 
The Group operates an approved savings-related share option scheme for UK employees. The fair value is expensed over the service  
period of three, five or seven years on the assumption that 20% of options will lapse over the service period as employees leave the Group.  

In the year, 1,241,905 (2014: 1,532,520) options were granted under the terms of the Savings-related Share Option Scheme. 

14.3 Other reserves 

At 30 September 2013 (restated) 

Exchange differences on translating foreign operations (restated) 

Purchase of non-controlling interest 

At 30 September 2014 (restated) 

Exchange differences on translating foreign operations 

At 30 September 2015 

Translation 
reserve  
£m 

Merger
 reserve 
£m

67.1 

(38.1) 

– 

29.0 

(23.2) 

5.8 

61.1

–

–

61.1

–

61.1

Other 
reserve 
£m

(68.0)

–

68.0

–

–

–

Total 
other 
reserves 
£m

60.2

(38.1)

68.0

90.1

(23.2)

66.9

Translation reserve 
The translation reserve represents the accumulated exchange differences arising since the transition to IFRS from the following sources: 

–  The impact of the translation of subsidiaries with a functional currency other than sterling; and  
–  Exchange differences arising on hedging instruments that are designated hedges of a net investment in foreign operations, net of tax  

where applicable.  

Exchange differences arising prior to the IFRS transition were offset against retained earnings. 

Merger reserve 
Merger reserve brought forward relates to the merger reserve which was present under UK GAAP and frozen on transition to IFRS.  

Other reserve 
Other reserve relates to the recognition of a put and call arrangement to acquire the remaining non-controlling interest’s 25% share in 
Folhamatic. This was acquired in 2014. See note 13.4. 

148 

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149 
149

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net debt and capital structure continued 

14 Equity continued 

14.4 Retained earnings 

Retained earning 
At 1 October 
Profit for the year 
Actuarial loss on post-employment benefit obligations (note 10) 

Deferred tax credit on actuarial loss on post-employment obligations  

Value of employee services net of deferred tax 

Purchase of treasury shares 

Expenses related to purchase of treasury shares 

Close period share buyback programme (note 13.4) 

Purchase of non-controlling interest (note 13.4) 

Dividends paid to owners of the parent (note 14.5) 

Total  

2015

£m

130.2

194.3

(4.8)

0.6

10.1

(14.6)

(0.1)

60.0

–

(133.5)

242.2

2014
 (restated) 
£m

248.5

188.0

(0.4)

0.4

7.8

(89.5)

(0.2)

(30.1)

(68.1)

(126.2)

130.2

The 2014 retained earnings balance was restated in line with the changes to the revenue recognition policy (note 1). 

Treasury shares  
Purchase of treasury shares  
Shares purchased under the Group’s buyback programme are not cancelled but are retained in issue and represent a deduction from  
equity attributable to owners of the parent. During the year the Group purchased 3,457,020 shares (2014: 24,206,805) at a cost of £12.4m  
(2014: £89.5m) representing 0.0% of issued share capital (2014: 2.2%). Shares were repurchased at a weighted average price of 359.0p per 
share; the highest and lowest prices paid for these shares were 390.7p per share and 347.0p per share respectively. 

Close period share buyback programme 
In 2014 the Group operated a close period buyback programme for £60.1m, relating to the purchase of the Company’s own shares.  
No such programme is in place for 2015.  

Employee Share Trust 
The Group holds treasury shares in a trust which was set up for the benefit of Group employees. The Trust purchases the Company’s shares 
in the market or is gifted them by the Company for use in connection with the Group’s share-based payments arrangements. The Trust holds 
3,638,249 ordinary shares in the Company (2014: 5,407,155) at a cost of £0.6m (2014: £0.9m) and a nominal value of £38,272 (2014: £56,880). 

The Trust originally purchased the shares in 2006, and further shares were acquired by the Trust in 2010 with the cost being reflected in 
retained earnings. These shares were acquired by the Trust in the open market using funds provided by the Company. In January 2013 the 
Company gifted 5,000,000 shares from purchased treasury shares to the Trust. 

On 13 March 2015, the Trust agreed to satisfy the vesting of certain PSP awards, utilising a total of 1,760,694 shares held in the Trust. 
Furthermore, The Trust received additional funds of £2.2m which were used to purchase 377,860 shares in the market. These were used  
in the current year to satisfy an award under the RSP. 

The costs of funding and administering the scheme are charged to the profit and loss account of the Company in the period to which  
they relate. The market value of the shares at 30 September 2015 was £18.2m (2014: £19.8m). 

150 
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The Sage Group plc | Annual Report & Accounts 2015 
 
Net debt and capital structure continued 

14 Equity continued 

14.4 Retained earnings 

Retained earning 

At 1 October 

Profit for the year 

Actuarial loss on post-employment benefit obligations (note 10) 

Deferred tax credit on actuarial loss on post-employment obligations  

Value of employee services net of deferred tax 

Purchase of treasury shares 

Expenses related to purchase of treasury shares 

Close period share buyback programme (note 13.4) 

Purchase of non-controlling interest (note 13.4) 

Dividends paid to owners of the parent (note 14.5) 

Total  

Treasury shares  

Purchase of treasury shares  

The 2014 retained earnings balance was restated in line with the changes to the revenue recognition policy (note 1). 

Shares purchased under the Group’s buyback programme are not cancelled but are retained in issue and represent a deduction from  

equity attributable to owners of the parent. During the year the Group purchased 3,457,020 shares (2014: 24,206,805) at a cost of £12.4m  

(2014: £89.5m) representing 0.0% of issued share capital (2014: 2.2%). Shares were repurchased at a weighted average price of 359.0p per 

share; the highest and lowest prices paid for these shares were 390.7p per share and 347.0p per share respectively. 

In 2014 the Group operated a close period buyback programme for £60.1m, relating to the purchase of the Company’s own shares.  

Close period share buyback programme 

No such programme is in place for 2015.  

Employee Share Trust 

The Group holds treasury shares in a trust which was set up for the benefit of Group employees. The Trust purchases the Company’s shares 

in the market or is gifted them by the Company for use in connection with the Group’s share-based payments arrangements. The Trust holds 

3,638,249 ordinary shares in the Company (2014: 5,407,155) at a cost of £0.6m (2014: £0.9m) and a nominal value of £38,272 (2014: £56,880). 

The Trust originally purchased the shares in 2006, and further shares were acquired by the Trust in 2010 with the cost being reflected in 

retained earnings. These shares were acquired by the Trust in the open market using funds provided by the Company. In January 2013 the 

Company gifted 5,000,000 shares from purchased treasury shares to the Trust. 

On 13 March 2015, the Trust agreed to satisfy the vesting of certain PSP awards, utilising a total of 1,760,694 shares held in the Trust. 

Furthermore, The Trust received additional funds of £2.2m which were used to purchase 377,860 shares in the market. These were used  

in the current year to satisfy an award under the RSP. 

The costs of funding and administering the scheme are charged to the profit and loss account of the Company in the period to which  

they relate. The market value of the shares at 30 September 2015 was £18.2m (2014: £19.8m). 

2015

£m

130.2

194.3

(4.8)

0.6

10.1

(14.6)

(0.1)

60.0

–

(133.5)

242.2

2014

 (restated) 

£m

248.5

188.0

(0.4)

0.4

7.8

(89.5)

(0.2)

(30.1)

(68.1)

(126.2)

130.2

14.5 Dividends 

Accounting policy 
Dividends are recognised through equity when approved by the Company’s shareholders or on payment, whichever is earlier. 

Final dividend paid for the year ended 30 September 2014 of 8.00p per share 

(2014: final dividend paid for the year ended 30 September 2013 of 7.44p per share) 

Interim dividend paid for the year ended 30 September 2015 of 4.45p per share 

(2014: interim dividend paid for the year ended 30 September 2014 of 4.12p per share) 

2015
 £m

85.7

47.8

133.5

2014
 £m

81.2

45.0

126.2

In addition, the directors are proposing a final dividend in respect of the financial year ended 30 September 2015 of 8.65p per share which  
will absorb an estimated £96.7m of shareholders’ funds. It will be paid on 4 March 2016 to shareholders who are on the register of members 
on 12 February 2016. These financial statements do not reflect this dividend payable. 

14.6 Non-controlling interest  
Non-controlling interests in equity in the Group balance sheet represent the share of net assets of subsidiary undertakings held outside  
the Group. The movement in the year comprises the profit attributable to such interests together with movements in respect of corporate 
transactions and related exchange differences. 

At 1 October  

Non-controlling interest’s share of profit of the year 

Purchase of non-controlling interest 

At 30 September  

2015
£m

–

–

–

–

2014
£m

(1.0)

0.9

0.1

–

150 

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 

151 
151

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
Other notes 

15 Acquisitions and disposals 

The following note outlines acquisitions and disposals during the year and the accompanying accounting policies. Each acquisition  
or disposal during the year is discussed in detail and the effects on the results of the Group are highlighted. 

Accounting policy 
The acquisition of subsidiaries is accounted for using the acquisition method. The cost of the acquisition is measured at the aggregate 
of the fair values at the date of exchange, of assets acquired, liabilities incurred or assumed and equity instruments issued by the Group 
in exchange for control of the acquiree. The acquiree’s identifiable assets, liabilities and contingent liabilities that meet the conditions  
for recognition under IFRS 3 (Revised), “Business Combinations” are recognised at their fair values at the acquisition date. 

Any contingent consideration to be transferred by the Group is recognised at fair value at the acquisition date. Subsequent changes  
to the fair value of the contingent consideration that is deemed to be an asset or liability is recognised in the income statement. 
Contingent consideration that is classified as equity is not re-measured, and its subsequent settlement is accounted for within equity. 

Goodwill represents the excess of the consideration transferred, the amount of any non-controlling interest in the acquiree and the 
acquisition date fair value of any previous equity interest in the acquiree over the fair value of the Group’s total identifiable net assets 
acquired. If, after reassessment, the Group’s interest in the net fair value of the acquiree’s identifiable assets, liabilities and contingent 
liabilities exceeds the cost of the business combination, the difference is recognised directly in the Consolidated income statement.  
Any subsequent adjustment to reflect changes in consideration arising from contingent consideration amendments is recognised  
in the Consolidated income statement. 

On an acquisition by acquisition basis, the Group recognises any non-controlling interest in the acquiree either at fair value or at the 
non-controlling interest’s proportionate share of the acquiree’s net assets.  

Acquisition-related items such as legal or professional fees are expensed to the income statement as incurred.  

The Group treats transactions with non-controlling interests as transactions with equity owners of the Group. The difference between 
fair value of any consideration paid and the relevant shares acquired of the carrying value of net assets of the subsidiary is recorded  
in equity.  

Where the Group enters into put and call arrangements over shares held by a non-controlling interest, the Group continues to recognise 
the non-controlling interest until the ownership risks and rewards of those shares transfer to the Group. 

15.1 Acquisitions made during the year 
Acquisition of PayChoice 
On 16 October 2014 the Group acquired 100% of the share capital of PAI Group, Inc. (“PayChoice”), a provider of payroll and HR services  
for small and medium sized businesses in North America, for a cash consideration of £75.2m. On the date of acquisition, the external debt 
acquired from PayChoice was settled for £22.2m. The acquisition strengthens Sage’s position in the large and growing US payroll market.  

The allocation of the consideration has been subject to a purchase price allocation exercise during the period. The excess of consideration 
over the net assets acquired has been allocated accordingly across asset and liability categories. 

PayChoice’s product portfolio provides easy to use online payroll solutions to small and medium sized businesses (SMBs), and strengthens  
the Sage value proposition to customers with a more robust and comprehensive offering. The combined portfolio provides attractive growth 
opportunities, particularly through new customer acquisition and cross-sell to the combined customer base.  

Summary of acquisitions 

Purchase consideration  
Fair value of net identifiable assets 

Goodwill 

£m

75.2

(15.6)

59.6

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152 
152

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The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
Other notes 

15 Acquisitions and disposals 

The following note outlines acquisitions and disposals during the year and the accompanying accounting policies. Each acquisition  

or disposal during the year is discussed in detail and the effects on the results of the Group are highlighted. 

 O

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Accounting policy 

The acquisition of subsidiaries is accounted for using the acquisition method. The cost of the acquisition is measured at the aggregate 

of the fair values at the date of exchange, of assets acquired, liabilities incurred or assumed and equity instruments issued by the Group 

in exchange for control of the acquiree. The acquiree’s identifiable assets, liabilities and contingent liabilities that meet the conditions  

 S

for recognition under IFRS 3 (Revised), “Business Combinations” are recognised at their fair values at the acquisition date. 

Any contingent consideration to be transferred by the Group is recognised at fair value at the acquisition date. Subsequent changes  

to the fair value of the contingent consideration that is deemed to be an asset or liability is recognised in the income statement. 

Contingent consideration that is classified as equity is not re-measured, and its subsequent settlement is accounted for within equity. 

Goodwill represents the excess of the consideration transferred, the amount of any non-controlling interest in the acquiree and the 

acquisition date fair value of any previous equity interest in the acquiree over the fair value of the Group’s total identifiable net assets 

acquired. If, after reassessment, the Group’s interest in the net fair value of the acquiree’s identifiable assets, liabilities and contingent 

liabilities exceeds the cost of the business combination, the difference is recognised directly in the Consolidated income statement.  

Any subsequent adjustment to reflect changes in consideration arising from contingent consideration amendments is recognised  

in the Consolidated income statement. 

On an acquisition by acquisition basis, the Group recognises any non-controlling interest in the acquiree either at fair value or at the 

non-controlling interest’s proportionate share of the acquiree’s net assets.  

Acquisition-related items such as legal or professional fees are expensed to the income statement as incurred.  

The Group treats transactions with non-controlling interests as transactions with equity owners of the Group. The difference between 

fair value of any consideration paid and the relevant shares acquired of the carrying value of net assets of the subsidiary is recorded  

in equity.  

Where the Group enters into put and call arrangements over shares held by a non-controlling interest, the Group continues to recognise 

the non-controlling interest until the ownership risks and rewards of those shares transfer to the Group. 

15.1 Acquisitions made during the year 

Acquisition of PayChoice 

On 16 October 2014 the Group acquired 100% of the share capital of PAI Group, Inc. (“PayChoice”), a provider of payroll and HR services  

for small and medium sized businesses in North America, for a cash consideration of £75.2m. On the date of acquisition, the external debt 

acquired from PayChoice was settled for £22.2m. The acquisition strengthens Sage’s position in the large and growing US payroll market.  

The allocation of the consideration has been subject to a purchase price allocation exercise during the period. The excess of consideration 

over the net assets acquired has been allocated accordingly across asset and liability categories. 

PayChoice’s product portfolio provides easy to use online payroll solutions to small and medium sized businesses (SMBs), and strengthens  

the Sage value proposition to customers with a more robust and comprehensive offering. The combined portfolio provides attractive growth 

opportunities, particularly through new customer acquisition and cross-sell to the combined customer base.  

Summary of acquisitions 

Purchase consideration  

Fair value of net identifiable assets 

Goodwill 

£m

75.2

(15.6)

59.6

Fair value of acquisitions 
Intangible assets (note 6) 

Property, plant and equipment (note 7) 

Trade and other receivables 

Cash and cash equivalents 

Trade and other payables 

Current borrowings 

Non-current borrowings 

Deferred tax assets 

Provisions (note 9) 

Total net identifiable assets acquired 

Goodwill 

Total purchase consideration 

£m 

34.2

1.0

1.6

29.6

(32.6)

(2.6)

(19.6)

4.6

(0.6)

15.6

59.6

75.2

The goodwill on acquisition relates to the growth opportunities through both customer acquisition and cross-sell to the combined 
customer base. Included within cash and cash equivalents is £28.7m of cash held on behalf of customers with a corresponding liability 
within trade and other payables. 

The outflow of cash and cash equivalents on the acquisitions is calculated as follows: 
Cash consideration 

Cash and cash equivalents acquired 

Borrowings acquired 

Deferred consideration, paid on prior period acquisitions 

Net cash outflow in respect of acquisitions 

£m

75.2

(29.6)

22.2

1.7

69.5

15.2 Contribution of acquisitions  
From the dates of the acquisitions to 30 September 2015, the acquisitions contributed £27.5m to revenue and generated a loss before tax  
of £5.5m. Had these acquisitions occurred at the beginning of the financial year, contribution to Group revenue would have been £28.8m and 
the contribution to Group profit before tax would have been a loss of £5.8m.  

15.3 Costs relating to business combinations in the year 
Costs relating to business combinations in the year of £2.0m (2014: £2.4m) have been included in selling and administrative expenses in the 
Consolidated income statement. These acquisition-related items relate to completed transactions and include advisory, legal, accounting, 
valuation and other professional or consulting services. 

16 Related party transactions 

This note discloses any transaction by the Group with related parties, which are classified as companies or individuals who have an 
interest in the Group, including joint ventures, associated undertakings, investments and key management personnel. 

The Group’s related parties are its subsidiary undertakings and Executive Committee members. The Group has taken advantage of the 
exemption available under IAS 24, “Related Party Disclosures”, not to disclose details of transactions with its subsidiary undertakings. 
Compensation paid to the Executive Committee is disclosed in note 3.3.  

Supplier transactions occurred during the year between Sage South Africa (Pty) Ltd, one of the Group’s subsidiary companies, and Ivan 
Epstein, President, International and Executive Committee member. These transactions relate to the lease of four properties in which Ivan 
Epstein has a minority and indirect shareholding. During the year £4.3m (2014: £3.2m) relating to these transactions was charged through 
selling and administrative expenses. There were no outstanding amounts payable for the year ended 2015 (2014: £nil). 

Supplier transactions occurred during the year between Sage SP, S.L., one of the Group’s subsidiary companies, and Álvaro Ramírez, who 
held the role of President, Europe and Executive Committee member during the year. These transactions relate to the lease of a property in 
which Álvaro Ramírez has a minority shareholding. During the year £1.0m (2014: £1.1m) relating to these transactions was charged through 
selling and administrative expenses. There were no outstanding amounts payable for the year ended 2015 (2014: £nil). 

These arrangements are subject to independent review using external advisers to ensure all transactions are at arm’s length. 

152 

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153 
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The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other notes continued 

17 Group subsidiaries 

While we present consolidated results in these financial statements, our structure is such that there are a number of different operating 
and holding companies that contribute significantly to the overall result.  

Our subsidiaries are located around the world and each contributes to the profits, assets and cash flow of the Group. 

The entities listed below and on the following page are subsidiaries of the Company or Group. The Group percentage of equity capital and 
voting rights is 100% for all subsidiaries listed. The results for all of the subsidiaries have been consolidated within these financial statements. 

Incorporated subsidiaries 

Name 
ACCPAC UK Limited 
Adonix Limited 
Apex Software International Limited 
Apex Software Systems Limited 
BSG (Best Software Ger.) 
Computer Resources (Research) Limited 
Computer Resources (Software) Limited 
Computer Resources (Supplies) Limited 
Computer Resources Limited 

Creative Purpose Sdn Bhd 
eWare GmbH 
George Stamford Limited 
Handisoft Software Pty Limited 

Hartley International Limited 
Intelligent Apps Holdings Limited 
Interact UK Holdings Limited 
IOB Informacoes Objetivas Publicacoes 
Juridicas Limiteda 
KCS Global Holdings Limited 
KHK Software AG 
Micropay Pty Limited 
Multisoft Financial Systems Limited 
PACS Holdings Limited 
PAI Services LLC 
Pastel Software (Europe) Limited 
Pastel Software (Ireland) Limited 
Pastel Software (UK) Limited 

Country of 
incorporation 
UK 
UK 
UK 
UK 
Germany 
UK 
UK 
UK 
UK 

Malaysia 
Germany 
UK 
Australia 

UK 
UK 
UK 
Brazil 

UK 
Switzerland 
Australia 
UK 
UK 
US 
Ireland 
Ireland 
UK 

Direct or 
indirect holding
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 

Indirect 
Indirect 
Indirect 
Indirect 

Indirect 
Indirect 
Indirect 
Indirect 

Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 

Name 
Protx Group Limited 
Protx Limited 
Quantec (Holdings) Limited 
Sage (Belgique) 
Sage (UK) Limited 
Sage Alchemex (Pty) Limited 
Sage Baurer AG 
Sage Baurer GmbH 
Sage Brasil 3 Empreendimentos e 
Participacoes Limiteda. 
Sage Brasil Software S.A. 
Sage Brazilian Investment One Limited 
Sage Brazilian Investment Two Limited 
Sage Business Solutions (NZ) Limited 

Sage Business Solutions Pty Limited 
Sage CRM Solutions GmbH 
Sage CRM Solutions Limited 
Sage Enterprise Solutions (Pty) Limited 

Sage Enterprise Solutions BV 
Sage Enterprise Solutions Limited 
Sage Euro Hedgeco 1 
Sage Euro Hedgeco 2 
Sage Far East Investments Limited 
Sage Global Services Limited 
Sage Global Services US, Inc. 
Sage GmbH 

Direct or 
Country of 
indirect holding
incorporation 
Indirect 
UK 
Indirect 
UK 
Indirect 
UK 
Indirect 
Belgium 
UK 
Indirect 
South Africa  Indirect 
Indirect 
Switzerland 
Indirect 
Germany 
Indirect 
Brazil 

Indirect 
Indirect 
Indirect 
Indirect 

Brazil 
UK 
UK 
New 
Zealand 
Indirect 
Australia 
Indirect 
Germany 
UK 
Indirect 
South Africa  Indirect 

Holland 
UK 
UK 
UK 
UK 
UK 
US 
Austria 

Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 

154 
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The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other notes continued 

17 Group subsidiaries 

While we present consolidated results in these financial statements, our structure is such that there are a number of different operating 

and holding companies that contribute significantly to the overall result.  

Our subsidiaries are located around the world and each contributes to the profits, assets and cash flow of the Group. 

The entities listed below and on the following page are subsidiaries of the Company or Group. The Group percentage of equity capital and 

voting rights is 100% for all subsidiaries listed. The results for all of the subsidiaries have been consolidated within these financial statements. 

Country of 

Direct or 

incorporation 

indirect holding

Name 

Incorporated subsidiaries 

Name 

ACCPAC UK Limited 

Adonix Limited 

Apex Software International Limited 

Apex Software Systems Limited 

BSG (Best Software Ger.) 

Germany 

Computer Resources (Research) Limited 

Computer Resources (Software) Limited 

Computer Resources (Supplies) Limited 

Computer Resources Limited 

UK 

UK 

UK 

UK 

UK 

UK 

UK 

UK 

UK 

UK 

UK 

Malaysia 

Germany 

UK 

Australia 

Australia 

UK 

UK 

US 

Ireland 

Ireland 

UK 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Protx Group Limited 

Protx Limited 

Quantec (Holdings) Limited 

Sage (Belgique) 

Sage (UK) Limited 

Sage Alchemex (Pty) Limited 

Sage Baurer AG 

Sage Baurer GmbH 

Sage Brasil 3 Empreendimentos e 

Participacoes Limiteda. 

Sage Brasil Software S.A. 

Sage Brazilian Investment One Limited 

Sage Brazilian Investment Two Limited 

Sage Business Solutions (NZ) Limited 

Sage Business Solutions Pty Limited 

Sage CRM Solutions GmbH 

Sage CRM Solutions Limited 

Sage Euro Hedgeco 1 

Sage Euro Hedgeco 2 

Sage Far East Investments Limited 

Sage Global Services Limited 

Sage Global Services US, Inc. 

Sage GmbH 

Austria 

Country of 

Direct or 

incorporation 

indirect holding

UK 

UK 

UK 

UK 

Belgium 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

South Africa  Indirect 

Switzerland 

Indirect 

Germany 

Brazil 

Indirect 

Indirect 

Brazil 

UK 

UK 

New 

Zealand 

Australia 

Germany 

UK 

UK 

UK 

UK 

UK 

UK 

US 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Indirect 

Creative Purpose Sdn Bhd 

eWare GmbH 

George Stamford Limited 

Handisoft Software Pty Limited 

Hartley International Limited 

Intelligent Apps Holdings Limited 

Interact UK Holdings Limited 

Juridicas Limiteda 

KHK Software AG 

Micropay Pty Limited 

Multisoft Financial Systems Limited 

PACS Holdings Limited 

PAI Services LLC 

Pastel Software (Europe) Limited 

Pastel Software (Ireland) Limited 

Pastel Software (UK) Limited 

IOB Informacoes Objetivas Publicacoes 

Brazil 

Sage Enterprise Solutions (Pty) Limited 

South Africa  Indirect 

KCS Global Holdings Limited 

UK 

Indirect 

Sage Enterprise Solutions BV 

Holland 

Switzerland 

Indirect 

Sage Enterprise Solutions Limited 

Name 
Sage Hibernia Investments No.1 Limited 
Sage Hibernia Investments No.2 Limited 
Sage Hibernia Limited 
Sage Hibernia Services Limited 
Sage Holding Company Limited 
Sage Holding France SAS 
Sage Holdings Limited 
Sage HR Solutions AG 
Sage Irish Finance Company 
Sage Irish Investments LLP 
Sage Irish Investments One Limited 
Sage Irish Investments Two Limited 
Sage Management & Services GmbH 
Sage Newco SAS 
Sage One Pty Limited 
Sage Online Holdings Limited 
Sage Overseas Holdings Limited 
Sage Overseas Limited 
Sage Overseas Limited Sucursal 
Sage Pay (Dublin) Limited 
Sage Pay (GB) Limited 
Sage Pay (Pty) Limited 
Sage Pay Europe Limited 
Sage Pay GmbH 
Sage Pay Ireland Limited 
Sage Pay S.L. 
Sage Pay SARL 
Sage Payment Solutions EFT, Inc. 
Sage Payment Solutions, Inc. 
Sage Payments (UK) Limited 
Sage Personalsoftware und Service GmbH  Germany 
Portugal 
Sage Portugal − Software, S.A. 
France 
Sage SAS 

Direct or 
Country of 
indirect holding
incorporation 
Indirect 
UK 
Indirect 
UK 
Indirect 
Ireland 
Indirect 
Ireland 
Direct 
UK 
Indirect 
France 
Indirect 
UK 
Indirect 
Germany 
Indirect 
Ireland 
Indirect 
UK 
Direct 
UK 
Direct 
UK 
Indirect 
Germany 
Indirect 
France 
Indirect 
Australia 
Indirect 
UK 
Indirect 
UK 
Indirect 
UK 
Indirect 
Spain 
Indirect 
Ireland 
Indirect 
UK 
South Africa  Indirect 
Indirect 
UK 
Indirect 
Germany 
Indirect 
Ireland 
Indirect 
Spain 
Indirect 
France 
Indirect 
US 
Indirect 
US 
Indirect 
UK 
Indirect 
Indirect 
Indirect 

Sage Schweiz AG 
Sage Services GmbH 
Sage Singapore Holdings Pte. Limited 
Sage Software (India) Private Limited 
Sage Software (Maroc) 
Sage Software Asia Pte. Limited 
Sage Software Australia Pty Limited 
Sage Software Botswana (Pty) Limited 
Sage Software Canada Holdings Limited 
Sage Software Canada Limited 
Sage Software East Africa Limited 
Sage Software GmbH 
Sage Software Holdings Inc. 

Switzerland 
Germany 
Singapore 
India 
Morocco 
Singapore 
Australia 
Botswana 
Canada 
Canada 
Kenya 
Germany 
US 

Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 

Name 
Sage Software International, Inc. 
Sage Software Limited 
Sage Software Middle East FZ-LLC 
Sage Software Namibia (Pty) Limited 
Sage Software Nigeria Limited 
Sage Software North America 
Sage Software Sdn Bhd 
Sage Software Solutions Pte Limited 
Sage Software, Inc. 
Sage South Africa (Pty) Limited 
Sage sp. zoo. 
Sage Spain Investment Company Limited 
Sage Spain, S.L. 
Sage St. Mary's Limited 
Sage Technologies Limited 
Sage TML (Belgique) 
Sage Treasury Company Limited 
Sage USD Hedgeco 1 
Sage USD Hedgeco 2 
Sage Whitley Limited 
Sage XRT Brasil Limiteda. 
Sagesoft 
Sandco 1191 Limited 
Sky Software Limited 
Snowdrop Systems Limited 
Snowdrop Systems Pty Limited 
Softline Australia Pty Limited 
Softline Holdings USA Inc. 
Softline Software Holdings Limited 
Softline Software Inc. 
Softline Software Limited 
Softline Software USA LLC 
Syska Gesellschaft fur betriebliche 
Datenverarbeitung mbH 
Sytax Sistemas S.A 
TAS Software Limited 
Tetra Limited 
Tide 1 Limited 
Tide2 Limited 
Tide3 Limited 
Tide4 Limited 
Tide5 Limited 
Tide6 Limited 
Tide7 Limited 
Tonwomp 
Ulysoft 

Direct or 
Country of 
indirect holding
incorporation 
Indirect 
US 
Indirect 
UK 
Indirect 
UAE 
Indirect 
Namibia 
Indirect 
Nigeria 
Indirect 
US 
Indirect 
Malaysia 
Indirect 
Singapore 
US 
Indirect 
South Africa  Indirect 
Indirect 
Poland 
Indirect 
UK 
Indirect 
Spain 
Indirect 
Jersey (GB) 
Indirect 
Ireland 
Indirect 
Belgium 
Direct 
UK 
Indirect 
UK 
Indirect 
UK 
Indirect 
UK 
Indirect 
Brazil 
Indirect 
UK 
Indirect 
UK 
Indirect 
UK 
Indirect 
UK 
Indirect 
Australia 
Indirect 
Australia 
Indirect 
US 
Indirect 
UK 
Indirect 
US 
Indirect 
UK 
Indirect 
US 
Indirect 
Germany 

Brazil 
UK 
UK 
UK 
UK 
UK 
UK 
UK 
UK 
UK 
UK 
Tunisia 

Indirect 
Indirect 
Direct 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 
Indirect 

154 

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The Sage Group plc | Annual Report & Accounts 2015 

155 
155

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Contents 
Company financial statements 

Company financial statements 

Company balance sheet 

Company accounting policies 

Notes to the Company financial statements 
Supplementary notes to the Company financial statements. 

Results for the year 
1. Dividends 

Operating assets and liabilities 
2. Fixed assets: investments 

3. Cash at bank and in hand 

4. Debtors 

5. Creditors: amounts falling due within one year 

6. Creditors: amounts falling due in more than one year 

Net debt and capital structure 
7. Equity 

Other notes 
8. Related party transactions 

157

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159

159

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160

160

161

162

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The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Contents 

Company financial statements 

Company balance sheet 
At 30 September 2015 
Prepared using UK Generally Accepted Accounting Practice (“UK GAAP”) 

Company financial statements 

Company balance sheet 

Company accounting policies 

Notes to the Company financial statements 

Results for the year 

Supplementary notes to the Company financial statements. 

1. Dividends 

Operating assets and liabilities 

2. Fixed assets: investments 

3. Cash at bank and in hand 

4. Debtors 

5. Creditors: amounts falling due within one year 

6. Creditors: amounts falling due in more than one year 

Net debt and capital structure 

7. Equity 

Other notes 

8. Related party transactions 

Fixed assets: investments 

Current assets  

Cash at bank and in hand  

Debtors  

Creditors: amounts falling due within one year  

Trade and other payables 

Net current liabilities  

Total assets less current liabilities  

Creditors: amounts falling due after more than one year  

Net assets  

Capital and reserves  
Called up share capital  

Share premium account 

Other reserves  

Profit and loss account  

Total shareholders’ funds  

Note

2

3

4

5

6

7.1

7.2

7.2

7.2

2015
 £m

 2014
 £m

3,088.2

3,088.2

3.1

574.7

577.8

0.9

506.2

507.1

(763.0)

(185.2)

(654.3)

(147.2)

2,903.0

2,941.0

(33.0)

2,870.0

(61.6)

2,879.4

11.8

541.2

(101.8)

2,418.8

2,870.0

11.7

535.9

(87.2)

2,419.0

2,879.4

The financial statements on pages 157 to 162 were approved by the Board of Directors on 2 December 2015 and are signed on their behalf by:  

S Hare 
Chief Financial Officer 

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The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 

157 
157

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
Company accounting policies 

Company accounting policies 
Basis of accounting 
These financial statements are prepared on the going concern basis, under the historical cost convention, and in accordance with the 
Companies Act 2006 and applicable accounting standards in the United Kingdom. A summary of the more important Company accounting 
policies, which have been consistently applied, is set out below. 

Foreign currencies 
Monetary assets and liabilities expressed in foreign currencies are translated into sterling at rates of exchange prevailing at the date of the 
balance sheet or at the agreed contractual rate. Transactions in foreign currencies are converted into sterling at the rate prevailing at the 
dates of the transactions. All differences on exchange are taken to the profit and loss account. 

Investments 
Fixed asset investments are stated at cost less provision for any diminution in value. 

Parent Company profit and loss account  
The amount of profit for the financial year before dividends within the accounts of the parent Company is £64.3m (2014: £538.0m). There is  
no material difference between the profits and losses as reported above and historical cost profits and losses and there are no other gains  
or losses in the year.  

No profit and loss account or cash flow statement is presented for the Company as permitted by section 408 of the Companies Act 2006. 

Auditors’ remuneration 
The audit fees payable in relation to the audit of the financial statements of the Company are £30,000 (2014: £27,000).  

Directors’ remuneration 
Details of the remuneration of Executive and Non-Executive Directors and their interest in shares and options of the Company are given  
in the audited part of the Directors’ Remuneration Report on pages 74 to 92.  

Share-based payments 
The Company issues equity-settled share-based payments to certain employees. Equity-settled share-based payments are measured at  
fair value (excluding the effect of non-market-based vesting conditions) at the date of grant. The fair value determined at the grant date  
of the equity-settled share-based payments is expensed on a straight-line basis over the vesting period, based on the Company’s estimate  
of the shares that will eventually vest allowing for the effect of non-market-based vesting conditions. 

Fair value is measured using the Black-Scholes or the Monte Carlo pricing models. The expected life used in the model has been adjusted 
based on management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations. 

The Company also provides certain employees with the ability to purchase the Company’s ordinary shares at a discount to the current 
market value at the date of the grant. The Company records an expense, based on its estimate of the discount related to shares expected  
to vest, on a straight-line basis over the vesting period. 

At the end of each reporting period, the entity revises its estimates for the number of options expected to vest. It recognises the impact  
of the revision to original estimates, if any, in the profit and loss account, with a corresponding adjustment to equity. 

The proceeds received net of any directly attributable transaction costs are credited to share capital (nominal value) and share premium 
when the options are exercised. 

Financial instruments 
The accounting policy of the Company for financial instruments is the same as that shown in the Group accounting policies. This policy  
is in accordance with FRS 26, “Financial Instruments: Recognition and Measurement”. 

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The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
 
 
 
 
Company accounting policies 

Notes to the Company financial statements 

Foreign currencies 

Investments 

or losses in the year.  

Auditors’ remuneration 

Directors’ remuneration 

Share-based payments 

Company accounting policies 

Basis of accounting 

These financial statements are prepared on the going concern basis, under the historical cost convention, and in accordance with the 

Companies Act 2006 and applicable accounting standards in the United Kingdom. A summary of the more important Company accounting 

policies, which have been consistently applied, is set out below. 

Monetary assets and liabilities expressed in foreign currencies are translated into sterling at rates of exchange prevailing at the date of the 

balance sheet or at the agreed contractual rate. Transactions in foreign currencies are converted into sterling at the rate prevailing at the 

dates of the transactions. All differences on exchange are taken to the profit and loss account. 

Fixed asset investments are stated at cost less provision for any diminution in value. 

Parent Company profit and loss account  

The amount of profit for the financial year before dividends within the accounts of the parent Company is £64.3m (2014: £538.0m). There is  

no material difference between the profits and losses as reported above and historical cost profits and losses and there are no other gains  

No profit and loss account or cash flow statement is presented for the Company as permitted by section 408 of the Companies Act 2006. 

The audit fees payable in relation to the audit of the financial statements of the Company are £30,000 (2014: £27,000).  

Details of the remuneration of Executive and Non-Executive Directors and their interest in shares and options of the Company are given  

in the audited part of the Directors’ Remuneration Report on pages 74 to 92.  

The Company issues equity-settled share-based payments to certain employees. Equity-settled share-based payments are measured at  

fair value (excluding the effect of non-market-based vesting conditions) at the date of grant. The fair value determined at the grant date  

of the equity-settled share-based payments is expensed on a straight-line basis over the vesting period, based on the Company’s estimate  

of the shares that will eventually vest allowing for the effect of non-market-based vesting conditions. 

Fair value is measured using the Black-Scholes or the Monte Carlo pricing models. The expected life used in the model has been adjusted 

based on management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations. 

The Company also provides certain employees with the ability to purchase the Company’s ordinary shares at a discount to the current 

market value at the date of the grant. The Company records an expense, based on its estimate of the discount related to shares expected  

to vest, on a straight-line basis over the vesting period. 

At the end of each reporting period, the entity revises its estimates for the number of options expected to vest. It recognises the impact  

of the revision to original estimates, if any, in the profit and loss account, with a corresponding adjustment to equity. 

The proceeds received net of any directly attributable transaction costs are credited to share capital (nominal value) and share premium 

when the options are exercised. 

Financial instruments 

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Results for the year 

1 Dividends 

Final dividend paid for the year ended 30 September 2014 of 8.00p per share 

(2014: final dividend paid for the year ended 30 September 2013 of 7.44p per share) 

Interim dividend paid for the year ended 30 September 2015 of 4.45p per share 

(2014: interim dividend paid for the year ended 30 September 2014 of 4.12p per share) 

2015 
£m

85.7

47.8

133.5

2014
 £m

81.2

45.0

126.2

In addition, the directors are proposing a final dividend in respect of the financial year ended 30 September 2015 of 8.65p per share which will 
absorb an estimated £96.7m of shareholders’ funds. It will be paid on 4 March 2016 to shareholders who are on the register of members on 12 
February 2016. These financial statements do not reflect this dividend payable. 

Operating assets and liabilities 

2 Fixed assets: investments 

Equity interests in subsidiary undertakings are as follows: 

Cost 

At 1 October 2014  

At 30 September 2015 

Provision for diminution in value  
At 1 October 2014 

At 30 September 2015 

Net book value  

At 30 September 2015  

At 30 September 2014 

£m

3,224.0

3,224.0

135.8

135.8

3,088.2

3,088.2

The directors believe that the carrying value of the investments is supported by their underlying net assets. 

Subsidiary undertakings, included in the Group accounts for the year ended 30 September 2015, are shown in note 17 of the Group financial 
statements. All of these subsidiary undertakings are wholly owned. All subsidiaries are engaged in the development, distribution and support 
of business management software and related products and services for small and medium sized businesses. 

All operating subsidiaries’ results are included in the consolidated financial statements. The accounting reference date of all subsidiaries is 
30 September, except for Brazilian subsidiaries which have an accounting reference of 31 December due to Brazilian statutory requirements.  

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The accounting policy of the Company for financial instruments is the same as that shown in the Group accounting policies. This policy  

3 Cash at bank and in hand 

is in accordance with FRS 26, “Financial Instruments: Recognition and Measurement”. 

Cash at bank and in hand  

4 Debtors 

Amounts owed by Group undertakings  

Other debtors  

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The Sage Group plc | Annual Report & Accounts 2015 

2015
 £m

3.1

2015
 £m

574.7

–

574.7

2014
 £m

0.9

2014
 £m

505.9

0.3

506.2

159 
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The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company financial statements continued 

Operating assets and liabilities 

5 Creditors: amounts falling due within one year 

Bank loans and overdrafts 

Amounts owed to Group undertakings  

Other creditors  

Accruals and deferred income 

US senior bank loans –unsecured 

2015
 £m

–

729.3

–

0.7

33.0

763.0

2014
 £m

0.9

465.2

60.1

4.7

123.4

654.3

Other creditors relate to outstanding liabilities of £nil (2014: £60.1m) arising under an irrevocable close period buyback agreement for the 
purchase of the Company’s own shares.  

6 Creditors: amounts falling due in more than one year  

In more than two years but not more than five years 

US senior loan notes – unsecured 

2015 
£m

33.0

33.0

2014 
£m

61.6

61.6

Included in loans above is £66.0m (2014: £185.0m) of unsecured loans (after unamortised issue costs). 

The Company has US$100.0m (£66.0m, 2014: £185.1m) of US senior loan notes, which were issued into the US private placement market  
in 2010. These notes mature US$50.0m (£33.0m, 2014: £30.8m) in 2016 and US$50.0m (£33.0m, 2014: £30.8m) in 2017 and carry interest 
coupons of 4.78% and 5.15% respectively. In March 2015 US$200.0m (£132.2m) notes matured. 

In the table above, bank loans and loan notes are stated net of unamortised issue costs of £nil (2014: £0.1m). In the prior year the Company 
wrote off the remaining issue costs amounting to £0.5m in respect of the refinancing of its revolving credit facility in a subsidiary of the 
parent company. 

160 
160

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
 
 
Notes to the Company financial statements continued 

Operating assets and liabilities 

5 Creditors: amounts falling due within one year 

Bank loans and overdrafts 

Amounts owed to Group undertakings  

Other creditors  

Accruals and deferred income 

US senior bank loans –unsecured 

purchase of the Company’s own shares.  

6 Creditors: amounts falling due in more than one year  

In more than two years but not more than five years 

US senior loan notes – unsecured 

2015

 £m

–

–

729.3

0.7

33.0

763.0

2015 

£m

33.0

33.0

2014

 £m

0.9

465.2

60.1

4.7

123.4

654.3

2014 

£m

61.6

61.6

Included in loans above is £66.0m (2014: £185.0m) of unsecured loans (after unamortised issue costs). 

The Company has US$100.0m (£66.0m, 2014: £185.1m) of US senior loan notes, which were issued into the US private placement market  

in 2010. These notes mature US$50.0m (£33.0m, 2014: £30.8m) in 2016 and US$50.0m (£33.0m, 2014: £30.8m) in 2017 and carry interest 

coupons of 4.78% and 5.15% respectively. In March 2015 US$200.0m (£132.2m) notes matured. 

In the table above, bank loans and loan notes are stated net of unamortised issue costs of £nil (2014: £0.1m). In the prior year the Company 

wrote off the remaining issue costs amounting to £0.5m in respect of the refinancing of its revolving credit facility in a subsidiary of the 

parent company. 

Other creditors relate to outstanding liabilities of £nil (2014: £60.1m) arising under an irrevocable close period buyback agreement for the 

Share-based payments 
The grants and related accounting treatment adopted by the Company under FRS 20, “Share-based Payment”, are identical to those adopted 
by the Group under IFRS 2, “Share-based Payment”.  

Net debt and capital structure 

7 Equity 

7.1 Called up share capital 

Issued and fully paid  

At 1 October  

Proceeds from shares issued 

At 30 September  

2015 
 shares 

1,115,892,047 

2,406,701 

1,118,298,748 

2015
 £m

11.7

0.1

11.8

2014 
shares

1,114,135,420

1,756,627

1,115,892,047

2014
 £m

11.7

–

11.7

7.2 Reserves  

At 01 October 2014 

Employee share option scheme: 
–  New shares issued 
–  Value of employee services 
Utilisation of treasury shares 

Purchase of treasury shares 

Expenses related to purchase of treasury shares 

Close period share buyback programme 

Profit for the financial year  

Dividends paid to owners of the Company 

Treasury 
shares
 £m

(149.9)

Merger 
reserve 
£m

61.1

Capital 
redemption 
reserve 
£m

Total other 
reserves 
 £m 

1.6

(87.2) 

Share 
premium 
account
 £m

535.9

Profit
 and loss 
account 
£m

2,419.0

–
–

–

(14.6)

–

–

–

–

–
–

–

–

–

–

–

–

–
–

–

–

–

–

–

–

– 
– 

– 

(14.6) 

– 

– 

– 

– 

5.3
–

–

–

–

–

–

–

At 30 September 2015 

(164.5)

61.1

1.6

(101.8) 

541.2

At 01 October 2013 

New shares issued 

Utilisation of treasury shares 

Purchase of treasury shares 

Expenses related to purchase of treasury shares 

Close period share buyback programme 

Profit for the financial year  

Dividends paid to owners of the Company 

Equity-settled transactions 

At 30 September 2014 

Treasury 
shares
 £m

(60.5)

–

0.1

(89.5)

–

–

–

–

–

Merger 
reserve 
£m

61.1

Capital 
redemption 
reserve 
£m

1.6

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Total other 
reserves 
 £m 

(2.2) 

– 

0.1 

(89.5) 

– 

– 

– 

– 

– 

Share 
premium 
account
 £m

532.2

3.7

–

–

–

–

–

–

–

(149.9)

61.1

1.6

(87.2) 

535.9

Total
 £m

2,867.7

5.3
9.1

–

(14.6)

(0.1)

60.0

64.3

(133.5)

2,858.2

Total
 £m

2,570.0

3.7

–

(89.5)

(0.2)

(30.1)

538.0

(126.2)

2.0

2,867.7

–
9.1

–

–

(0.1)

60.0

64.3

(133.5)

2,418.8

Profit
 and loss 
account 
£m

2,035.6

(0.1)

–

(0.2)

(30.1)

538.0

(126.2)

2.0

2,419.0

160 

The Sage Group plc | Annual Report & Accounts 2015 

161 

The Sage Group plc | Annual Report & Accounts 2015 
161

The Sage Group plc | Annual Report & Accounts 2015FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company financial statements continued 

Net debts and capital structure continued 

7 Equity continued 

7.2 Reserves continued 

Treasury shares  
Purchase of treasury shares  
During the year the Company purchased 3,457,020 shares (2014: 24,206,805) at a cost of £12.4m (2014: £89.5m). Shares were repurchased at  
a weighted average price of 359.0p per share; the highest and lowest prices paid for these shares were 390.7p per share and 347.0p per share 
respectively. Shares purchased under the Group’s buyback programme are retained in issue until cancelled and represent a deduction from 
equity attributable to owners of the parent.  

Close period share buyback programme 
In 2014 the Company operated a close period buyback programme for £60.1m. No such programme is in place for 2015.  

Employee share trust 
Employee Share Trust The Company holds treasury shares in a trust which was set up for the benefit of Group employees. The Trust 
purchases the Company’s shares in the market or is gifted them by the Company for use in connection with the Group’s share-based 
payments arrangements. The Trust holds 3,638,249 ordinary shares in the Company (2014: 5,407,155) at a cost of £0.6m (2014: £0.9m)  
and a nominal value of £38,272 (2014: £56,880). 

The Trust originally purchased the shares in 2006, and further shares were acquired by the Trust in 2010 with the cost being reflected  
in retained earnings. These shares were acquired by the Trust in the open market using funds provided by the Company. In January 2013  
the Company gifted 5,000,000 shares from purchased treasury shares to the Trust.  

On 13 March 2015, the Trust agreed to satisfy the vesting of certain PSP awards, utilising a total of 1,760,694 shares held in the Trust. 
Furthermore, The Trust received additional funds of £2.2m which were used to purchase 377,860 shares in the market. These were used  
in the current year to satisfy an award under the RSP. 

The cost of funding and administering the scheme is charged to the profit and loss account of the Company in the period to which they 
relate. The market value of the shares at 30 September 2015 was £18.2m (2014: £19.8m). 

Other notes 

8 Related party transactions 

The Company has taken advantage of the exemption available under FRS 8, “Related Party Disclosures”, not to disclose details of 
transactions with its wholly owned subsidiary undertakings. 

162 
162

The Sage Group plc | Annual Report & Accounts 2015 

The Sage Group plc | Annual Report & Accounts 2015 
 
Glossary

Measure

Underlying

Organic

Description

Why we use it

Prior period underlying measures are retranslated at the current year exchange 
rates to neutralise the effect of currency fluctuations.

Underlying operating profit excludes:

Recurring items:

 – Amortisation of acquired intangible assets

 – Acquisition-related items

 – Fair value adjustments on non-debt-related financial instruments

Non-recurring items that management judge are one-off or non-operational

Underlying profit before tax excludes:

 – All the items above

 – Imputed interest

 – Fair value adjustments on debt-related financial instruments.

Underlying profit after tax and earnings per share excludes:

 – All the items above net of tax.

Underlying measures allow management 
and investors to compare performance 
without the potentially distorting effects  
of foreign exchange movements, one-off 
items or non-operational items.

By including part-period contributions 
from acquisitions, disposals and products 
held for sale in the current and/or prior 
periods, the impact of M&A decisions  
on earnings per share growth  
can be evaluated.

In addition to the adjustments made for underlying measures, organic measures 
exclude the contribution from acquisitions, disposals and products held for sale  
in the current and prior period.

Organic measures allow management and 
investors to understand the like-for-like 
performance of the business.

Underlying cash conversion

Underlying cash conversion is underlying cash flow from operating activities 
divided by underlying operating profit. Underlying cash flow from operating 
activities is statutory cash flow from operating activities less net capital 
expenditure and adjusted for movements on foreign exchange rates and 
non-recurring cash items. 

Underlying cash conversion informs 
management and investors about the 
cash operating cycle of the business  
and how efficiently operating profit is 
converted into cash.

Underlying (as reported)

Where prior period underlying measures are included without retranslation at 
current period exchange rates, they are labelled as underlying (as reported).

Processing revenue

Recurring revenue

Processing revenue is revenue earned from customers for the processing  
of payments or where Sage colleagues process our customers’ payroll.

Recurring revenue is revenue earned from customers for the provision of a  
good or service, where risks and rewards are transferred to the customer over  
the term of a contract, with the customer being unable to continue to benefit  
from the full functionality of the good or service without on-going payments.

Software subscription revenue

Subscription revenue is revenue earned from customers for the provision of  
a good or service, where the risk and rewards are transferred to the customer  
over the term of a contract. In the event that the customer stops paying, they  
lose the legal right to use the software and the Company has the ability to  
restrict the use of the product or service. (Also known as ‘Pay to play’).

Software and software related services (“SSRS”)

SSRS revenue is for goods or services where the entire benefit is passed to  
the customer at the point of delivery. It comprises revenue for software or  
upgrades sold on a perpetual license basis and software related services,  
including hardware sales, professional services and training.

This measure is used to report 
comparative figures for external  
reporting purposes where it would not be 
appropriate to retranslate. For instance, on 
the face of primary financial statements.

163

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTThe Sage Group plc | Annual Report & Accounts 2015Glossary continued

A&RC
Audit and Risk Committee

AAMEA
Africa Australia Middle East Asia

AGM
Annual General Meeting

API
Application Program Interface

ASB
Annualised Subscriber Base

CAGR
Compound Annual Growth Rate

CFO
Chief Financial Officer

CGU
Cash Generating Unit

CMD
Capital Markets Day

CR
Corporate Responsibility

CRM
Customer Relationship Management

DEFRA
Department for Environment, Food & Rural Affairs

DTR
Disclosure Rules and Transparency Rules

FaaS
Feature as a Service

FCF
Free Cash Flow

FY14
Financial year ending 30 September 2014

FY15
Financial year ending 30 September 2015

GAC
Global Accounting Core

HR
Human Resources

IFRS
International Financial Reporting Standards

ISV
Independent Software Vendor

KPI
Key Performance Indicator

LSE
London Stock Exchange

LTIP
Long Term Incentive Plan

PBT
Profit Before Tax

PSP
Performance Share Plan

EBITDA
Earnings Before Interest Taxes Depreciation and Amortisation

R&D
Research and Development

S&M
Sales and Marketing

SSRS
Software & Software Related Services

TSR
Total Shareholder Return

WLE
Women’s Leadership Exchange

WRVS
Royal Voluntary Service

EBT
Employee Benefit Trust

EPS
Earnings Per Share

ERP
Enterprise Resource Planning

ESOS
Executive Share Operating Scheme

EU
European Union 

164

The Sage Group plc | Annual Report & Accounts 2015Shareholder information

Financial calendar

Annual General Meeting 

Dividend payments
Final payable – year ended 30 September 2015
Interim payable – period ending 31 March 2016

Results announcements
Interim results – period ending 31 March 2016
Final results – year ending 30 September 2016

1 March 2016

4 March 2016
3 June 2016

5 May 2016
30 November 2016

Shareholder information online
The Sage Group plc’s registrars are able to notify shareholders by e-mail of the availability of an electronic version of shareholder information. 
Whenever new shareholder information becomes available, such as The Sage Group plc’s interim and full year results, Equiniti will notify you by  
e-mail and you will be able to access, read and print documents at your own convenience.

To take advantage of this service for future communications, please go to www.shareview.co.uk, where full details of the shareholder portfolio service 
are provided. When registering for this service, you will need to have your 11 character shareholder reference number to hand, which is shown on your 
dividend tax voucher, share certificate or form of proxy.

Should you change your mind at a later date, you may amend your request to receive electronic communication by entering your shareview portfolio 
online and amending your preferred method of communication from “e-mail” to “post”. If you wish to continue receiving shareholder information in 
the current format, there is no need to take any action.

Advisers
Corporate brokers and financial advisers
Citigroup Global Markets, 33 Canada Square, Canary Wharf,  
London, E14 5LB

Solicitors
Allen & Overy LLP, 1 Bishops Square, London, E1 6AD

Principal Bankers
Lloyds Bank plc, 25 Gresham Street, London, EC2V 7HN

Independent auditors
Ernst & Young, 1 More London Place, London, SE1 2AF 

Registrars
Equiniti, Aspect House, Spencer Road, Lancing, West Sussex,  
BN99 6DA  
www.shareview.co.uk

Tel: 0371 384 2859 (from outside the UK: +44 (0)121 415 7047)  
Fax: 0371 384 2100 (from outside the UK: +44 (0)1903 698403)

Lines are open 8.30am to 5.30pm UK time, Monday to Friday.

Information for investors
Information for investors is provided on the internet as part of the 
Group’s website which can be found at: www.sage.com/investors.

Investor enquiries
Enquiries can be directed via our website or by contacting our  
Investor Relations department:

Tel: +44 (0)191 294 4190 
Fax: +44 (0)191 294 0002

The Sage Group plc
Registered office: 
North Park 
Newcastle upon Tyne, NE13 9AA.

Registered in England  
Company number 2231246

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This report was printed by an FSC® and a carbon neutral printing 
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165

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The Sage Group plc
North Park, Newcastle upon Tyne, 
NE13 9AA.
Registered in England 
Company number 2231246

Cover picture: Gemma Price, Superfood Market Online, UK